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Scanned  from  the  collections  of 
The  Library  of  Congress 


Packard  Campus 
for  Audio  Visual  Conservation 
www.loc.gov/avconservation 

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www.loc.gov/rr/mopic 

Recorded  Sound  Reference  Center 
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VOL,.  IV.    No.  I. 


SEVENTY-SIX  PAGES 


SINGLE  COPIICS,  10  C£NT19 
PER  YEAR.   ONE  DOLLAR 


=*ublished  Each  Month  by  Edward  Lyman  Bill  at  I  Madison  Avenue,  New  York,  January  15,  1908 


StsLf  Records 


are  the  live  line  of  disk  records. 

Not  a  selection  is  listed  until  the  demand  for  it 
is  assured. 

This  means  no  "dead  ones,"  a  constantly  mov= 
ing  stock,  a  quick  tum=over — more  business  with 
less  capital  in  the  Star  line  than  with  any  other. 

Bulletins  of  new  selections  are.  issued  monthly 
— popular  things  while  they  are  popular. 

Star  Records  are  unexcelled  in  pure  brilliancy 
of  tone,  in  freedom  from  scratch,  and  in  dur= 
ability. 

Made  in  10-inch  and  12=inch  sizes. 

Are  youta  Star  dealer  ?   You  ought. to  be. 

HAWTHOHNE      SHEBLE  MFG.  CO. 

PHILADELPHIA 


Entered  u  seeoad-clMB  mattar  May  2, 1905,  at  the  post  office  •*  New  Tort.  N.  T. .  under  tbe  Mt  ef  Cmgftm  ef  Itorob  ». 


THE  TAUm^G  MACHINE  WORLD. 


100,000    RECORDS    ALWAYS    IN  STOCK 


JOBBERS 

EDISON 

D  i  STRieuTORS 

VICTOR 

PHONOGRAPHS 

M  ANUPACTURERS     *  *  P  E  R  F  ECT  1  O  N  "    SUPPUES,  ETC 

TALKING  MACHINES 

RECORDS,  ETC. 

ReTAii  WMOUESAi^e — e:xi=»ORT 

RECORDS,  ETC. 

GENERAL  SUPPi-IES 

;-  FOR- ■  ■ 

Salesroom,  89  Chambers  Street                                xt        \t ^  i 

fable  Address,  Doughphone.  N.  Y.                                      '        INvW    X  OiK 

GENERAL  SUPPilES 

CYLINDER  MACHINES 

Largest  Exclusive  Talking  Machine  Jobbers  tn  the  World. 

PISC     MACH1  NES 

Mr.  Dealer: — 

A  Happy  and  Prosperous  New  Year 

YOU'LL  BE  HAPPY  if  you  send  your  orders  to  us. 

We  fill  and  ship  them  the  day  received.    All  fresh 
goods  and  just  what  you  order — no  substitutes. 

YOU'LL  BE  PROSPEROUS  if  you  carry  a  line,  of 
our  specialties. 

"You  can't  sell  what  you  do  not  have." 

WE  SOLD  most  of  the  Bargains  we  offered  last  month. 
The  Dealers  who  know  us  don't  have  to  be  told  twice. 
We  have  left  an  incomplete  assortment  of 

Peg  Cylinder  Record  Cabinets,  Oak  and  Mahogany; 

Disc  Record  Cabinets,  Mahogany  only; 

Metal  Horns,  all  styles,  for  Disc  and  Cylinder  Machines. 

The  prices  we  ask  will  surprise  you. 

The  Truetone  Amplifying  Horn,  made  entirely  of  wood. 
The  Eureka  Carton  Cabinet  for  Cylinder  Records. 
The  Eureka  Library  Cabinet  for  Disc  Records. 

You  don't  have  to  talk  for  them, 
they  talk  for  themselves. 

The  Eureka  Alphabetical  Index  for  Cataloging  Records 
will  increase  your  Record  sales. 


The  Talking  Machine  World 


Vol.  4.   No.  I. 


THE  VERSATILE  "TALKER." 

An  American  Idea  Now  Being  Adopted  by  a 
Dentist  in  Paris — Uses  the  Talking  Machine 
to  Entertain  Patients — Steadily  Enlarging 
Its  Entertainment  Sphere. 


From  time  to  time  in  tliese  columns  we  liave 
recorded  the  many  novel  uses  to  which  the  talk- 
ing machine  has  heen  adapted.  It  has  taken  the 
■place  of  the  "talking"  barber,  much  to  the  joy 
of  the  man  who  desires  to  get  shaved;  it  is  used 
in  wedding  ceremonies  in  various  capacities;  it 
has  taken  the  place  of  the  minister  in  the  pulpit 
and  the  choir  in  the  chancel;  it  has  simulated 
birds  and  has  been  used  as  a  pain  eradicator,  or 
at  least  a  pain  assuager  by  dentists.  • 

Some  time  ago  we  recorded  in  these  columns 
how  a  dentist  entertained  bis  clients  with  the 
talking  machine.  We  notice  that  an  American 
dentist  in  Paris  has  now  fallen  in  line  toy  tne 
adoption  of  a  similar  method,  although  our  con- 
temporaries in  the  daily  press  credit  him  with, 
inventing  this  novel  method  by  which  the  hor- 
rors of  the  chair  are  somewhat  lessened.  In 
speaking  of  the  accomplishments  of  this  dentist 
we  read:  "His  office  is  in  a  busy  street,  and  his 
patients  complained  that  while  under  the  in- 
fluence of  an  anaesthetic  the  street  noises  seemed 
to  multiply  a  thousandfold.  He  explained  that 
the  vibrations  were  prohably  increased  by  the 
contact  of  his  instruments  with  the  teeth  and 
sought  a  remedy.  Tlie  removal  of  his  office  to 
a  rear  apartment  did  not  bring  about  the  de- 
sired result,  although  the  noise  v/as  somewhat 
lessened.  He  then  purchased  a  phonograph  and 
has  since  been  pulling  teeth  to  the  strains  of 
"Faust"  and  "Lohengrin,"  which,  magnified  by 
the  sensitive  molars,  give  his  patients  the  delu- 
sion of  a  full  orchestra  in  magnificent  play.  The 
patient  has  the  privilege  of  choosing  the  music 
before  occupying  the  chair." 

It  is  notevi^orthy,  however,  that  the  majority  of 
so-called  European  inventions  find  their  origin 
in  the  United  States.  They  say  that  it  requires 
as  much  ability  to  adapt  a  thing  successfully  as 
to  invent  it,  hut  once  in  a  while  it  is  well  to  let 
the  American  eagle  scream. 


MUSIC  FOR  THE  INSANE. 

Talking  Machines  Installed  in  the  Insane  Asy- 
lum at  Pekin,  III.,  Have  Proven  Effective  in 
Soothing  Disordered  Brains  and  Keeping 
Four  Thousand  Hands  Out  of  Mischief. 


That  in  the  majority  of  cases  even  the  most 
violently  insane  are  susceptible  to  the  soothing 
influence  of  music  is  a  well  known  fact  among 
their  attendants,  but  it  remained  for  Dr.  Zeller, 
an  interne  in  an  insane  asylum  at  Pekin,  111., 
to  put  the  knowledge  to  practical  use  toy  install- 
ing talking  machines  in  the  institution.  His  suc- 
cess is  described  by  the  "Tribune"  of  that  city 
as  follows: 

"There  is  a  keen  delight  among  the  2,000  in- 
mates of  the  Bartonville  asylum,  and  all  on  ac- 
count of  a  large  battery  of  graphophones  which 
has  lately  been  installed  in  the  institution.  In- 
cidentally there  is  a  keen  delight  among  the 
hospital  staff,  for  they  have  found  that  music 
also  has  charms  to  soothe  the  disordered  brain 
and  keep  four  thousand  hands  out  of  mischief. 

"The  virtues  of  the  graphophone  as  an  in- 
fluence at  the  hospital  were  discovered  more  or 
less  hy  accident.  Some  time  ago  a  large  music 
box  was  sent  to  the  institution,  and  was  set  up 
in  one  of  the  cottages.  It  hecame  instantly  popu- 
lar. The  insane  women  listened  to  it  with  breath- 
less interest,  and  showed  such  pleasure  that  the 
box  was  almost  worn  out  during  the  first  week. 

"Encouraged  hy  its  success.  Dr.  Zeller  installed 
a  graphophone  and  moved  it  from  cottage  to  cot- 
tage.   This  speedily  developed  trouble,  the  in. 


New  York,  January  15,  1908. 


mates  of  each  cottage  rising  up  in  wrath  to  pre- 
vent its  being  taken  away.  As  a  result  each  cot- 
tage has  been  equipped  with  a  graphophone  with 
a  good  supply  of  records  and  a  dozen  concerts  go 
on  every  day. 

"  'We  haven't  discovered  any  curative  power 
in  graphophones,'  said  Dr.  Zeller,  'buff  we  have 
found  that  while  a  cottage  full  of  insane  people 
are  listening  to  music  they  are  not  working  up 
disturbed  periods  hy  picking  their  clothes  to 
pieces.  The  instruments  have  given  keen 
pleasure  and  have  helped  in  keeping  patients 
quiet  and  interested.  I  am  pleased  with  the  ex- 
periment.' " 


TO  KEEP  VOICES  A  CENTURY. 

Records  of  Foremost  Singers  of  the  Day  Pre- 
served at  Paris  Opera — Some  of  the  Many 
Possibilities  in  This  Connection. 


A  despatch  from  Paris,  dated  Dee.  24th,  says: 
"There  was  an  unique  ceremony  this  afternoon 
in  the  subterranean  passages  of  the  Opera  House. 
In  a  specially  prepared  vault  a  talking  machine 
and  a  number  of  discs  bearing  the  records  of 
the  voices  of  great  singers  of  the  twentieth  cen- 
tury were  deposited.  Tamagno,  Caruso,  Scotti, 
Plancon,  De  Lucia,  Patti,  Melba,  Calve  and  others 
are  represented  in  the  selection.  The  discs 
are  in  double  boxes,  each  separate  from  the  ether. 
Neither  light  nor  air  can  penetrate  the  coverings, 
and  it  is  believed  that  they  can  be  thus  pre- 
served for  a  century.  At  the  end  of  a  hundred 
years  they  will  be  opened,  and  the  people  of  that 
age  will  have  the  opportunity  of  hearing  voices 
of  this  era  as  well  as  seeing  the  talking  machine 
as  manufactured  to-day." 

Commenting  on  the  foregoing  the  New  York 
World  editorializes  thus:  "The  preservation  in 
the  vaults  of  the  Paris  Opera  House  of  the  voices 
of  Caruso,  Scotti,  Patti,  Melba,  Calve  and  other 
contemporary  singers  will  make  comparisons  in- 
teresting in  the  centuries  to  come.  The  voices  of 
Grisi,  Mario,  Malibran  and  Jenny  Lind  so  pre- 
served would  be  rare  treasures.  Tamagno's  notes 
are  firmly  fixed  in  wax,  surviving  his  death,  and 
Pope  Leo  XIII. 's  voice  still  lives.  The  Kaiser's 
is  in  storage  at  Harvard  College  and  in  the  Lih- 
rary  of  Congress.  The  phonographic  preserva- 
tion of  languages  will  he  valuable  to  philologists. 
Humboldt  found  a  parrot  in  Brazil  which  was  the 
solitary  speaker  of  an  otherwise  extinct  Indian 
dialect.  A  phonograph  may  do  as  much  for 
Welsh  a  century  hence. 

"Posterity  should  feel  grateful  for  this  fore- 
sight on  the  part  of  the  present  age.  But  it  is 
to  be  questioned  whether  we  are  not  preparing 
for  the  generations  unborn  a  heritage  of  printed 
and  written  matter  which  will  overwhelm  them 
with  an  embarrassment  of  riches.  The  millions 
of  books,  the  vast  accumulations  of  the  libraries, 
the  wealth  of  new  discoveries  in  science,  will 
make  a  staggering  mass  of  knowledge  for  trans- 
mission. What  mind  can  muster  a  hundredth 
part  of  it? 

"The  'specialists' '  field  will  be  restricted  to 
the  narrowest  of  limits,  and  a  Bacon  or  Newton 
of  the  thirtieth  century  will  be  a  prodigy  "in- 
deed. Nullifying  the  destructive  influences  of 
time  on  human  records  may  not  prove  an  un- 
mixed hlessing  for  the  ages  yet  to  he." 


GERMAN  HORN  MEN  RAISE  PRICES. 

A  meeting  of  German  talking  machine  horn 
manufacturers,  which  took  place  in  Berlin  a  short 
time  ago,  resulted  in  the  determination  Of  all 
present  to  raise  the  prices  in  that  branch  of  the 
industry.  This  increase  will  operate  at  first  in 
Germany  only;  but  so  soon  as  the  manufacturers 
who  were  unable  to  he  present  have  been  com- 
municated with  it  is  planned  to  charge  higher 
prices  for  horns  exportecl  tO  ofJier  countries, 


Price  Ten  Cents 


"KNOCKING"  THE  TALKING  MACHINE. 

Editorial  Writers  on  the  Daily  Press  Going  Out 
.of  Their  Way  to  Ridicule  the  Talker — See  All 
Its  Faults  but  Not  Its  Good  Points — Time 
This  Unfair  Attitude  Was  Reversed. 


Many  of  the  editorial  writers  in  the  daily  papers 
are  anything  but  partial  to  the  talking  machine, 
judging  from  the  bitter  and  ofttimes  untruthful 
statements  they  make  about  this  device.  It  has 
been  cartooned,  ridiculed  and  buffooned.  Tne 
writers  find  pleasure  in  setting  forth  its  weak 
points  on  every  possible  occasion  without  stop- 
ping to  think  for  a  minute  of  the  tremendous 
educational  value  of  this  machine,  and  the  help- 
ful part  it  is  daily  playing  in  the  lives  of  our 
people  as  a  factor  in  both  amusement  and  educa- 
tional fields.  Of  course  this  attitude  is  based 
entirely  on  ignorance.  The  writers,  it  is  safe  to 
say,  have  not  examined  the  machine  of  recent 
days,  hence  cannot  realize  what  has  been  ac- 
complished. 

If  these  writers  were  only  to  go  into  the  thou- 
sands of  small  country  towns  and  interview 
those  people  who  have  long  hungered  for  the 
best  in  music,  which  they  have  never  been  ahl© 
to  hear,  owing  to  distance  and  ofttimes  expense, 
they  would  find  that  the  talking  machine  has 
brought  joy  and  keen  pleasure  to  those  people. 
It  has  brought  the  greatest  vocal  and  instru- 
mental artists  into  their  homes  at  a  compara- 
tively small  expense.  Surely  any  machine  that  is 
able  to  do  this  is  worthy  of  something  more  than 
ridicule. 

It  is  always  a  matter  of  surprise  why  those 
wiseacres — who,  by  the  way,  consider  themselves 
foreordained  to  lead  the  thought  of  the  world — 
should  hold  themselves  aloof  from  a  thorough 
knowledge  of  developments  in  the  musical  and 
mechanical  worlds.  If  they  were  to  acquire  a 
practical  knowledge  of  conditions  they  would  not 
write  the  absurd  nonsense  we  so  often  read.  If 
they  were  to  editorialize  on  politics  and  display 
the  same  ignorance  as  they  do  when  writing  of 
talking  machines  they  would  lose  their  positions 
within  twenty-four  hours. 

It  is  really  time  that  this  nonsensical  idea  of 
the  talking  machine  and  its  especial  purpose  had 
been  eradicated.  It  is  not  to  any  humorous  com- 
ments that  we  object,  for  they  are  very  apt  and 
at  times  justified,  but  to  those  writers  occupying 
editorial  chairs  and  whose  opinions  are  con- 
sidered worthy  of  consideration,  that  we  address 
these  remarks.  It  is  time  they  should  see  the 
light. 

ITALIAN  DEALERS  ORGANIZE. 


Talking-machine  record  dealers  of  Italy  re- 
cently held  their  first  annual  convention  in  Milan. 
Italy,  and  perfected  the  organization  of  the  Con- 
gress of  Italian  Record  Dealers.  This  convention 
was  given  over  greatly  to  the  discussion  of  dis- 
counts allowed  the  public  and  special  discounts 
given  to  music  teachers,  schools  and  societies.  A 
general  sentiment  favoring  the  withdrawal  of  all 
discounts  was  expressed  and  the  matter  is  now 
in  the  hands  of  a  committee. 

HANDSOME  HOLIDAY  SOUVENIR. 


One  of  the  handsomest  souvenirs  sent  out  to 
the  "talker"  trade  is  the  calendar  of  the  Syra- 
cuse Wire  Works,  Syracuse,  N.  Y..  well  known 
as  pioneers  in  the  field  of  wire  record  racks. 
The  calendar  is  a  work  of  art,  being  a  reproduc- 
tion in  original  colors  of  the  painting  by  Carle 
J.  Blenner,  entitled,  "In  Maiden  Meditation. 
Fancy  Free."  We  hardly  think  it  would  he  out  of 
place  to  remark  that  perhaps  the  beautiful  young 
lady's  expression  of  perfect  contentment  might 
be  due  to  the  fact  that  her  father  was  a  talking 
machine  dealer  making  money  by  the  tise  of  the 
Syracuse  wire  record  racks, 


THE  TALKING  MACHINE  WORLD. 


THE  EDUCATIONAL  ADVANCE 

Of  the  Ambitious  Young  American  Has  Been 
Materially  Aided  by  the  Splendid  Work  of 
the  International  Correspondence  Schools. 


The  growth  of  the  correspondence  system  of 
education  is  one  of  the  great  marvels  of  the  age. 
It  is  peculiarly  American,  and  the  latest  develop- 
ment of  this  enterprise,  as  manifested  in  the 
teaching  of  languages  by  means  of  the  talking 
machine  has  become  widely  recognized  by  most 
eminent  professors  and  teachers  throughout  the 
country.  Indeed,  this  system  is  fast  spreading 
to  all  parts  of  the  world,  and  shedding  further 
lustre  on  the  splendid  work  of  the  master  minds 
who  direct  the  International  Correspondence 
Schools  at  Scranton,  Pa. 

As  a  power  in  the  industrial  world  education 
may  he  defined  as  a  record  of  the  knowledge  ob-, 
tained  in  the  centuries  of  toil,  experiment  and 
research  by  our  forefathers,  and  it  is  plainly 
evident  that  to  possess  such  knowledge  is  of  im- 
mense advantage  to  any  man  who  competes  with 
his  fellows  in  any  line  of  human  endeavor.  But 
to  make  effective  use  of  the  power  of  education  a 
man  must  nowadays  have  more  than  a  public 
school  education,  because  the  more  responsible 
positions  in  the  industrial  world  require  that  the 
incumbents  have  a  special  training  for  their 
work. 

To-day  practically  all  the  duties  of  the  five 
senses  of  man  can  ibe  performed  by  mechanical 
devices,  and  in  a  great  many  ways  machines 
perform  their  work  more  perfectly  than  it  will 
ever  be  possible  for  human  beings  to  accomplish. 
This  condition  of  affaire  has  brought  it  about 
that  the  ordinary  worker,  whether  he  be  a 
mechanic  or  clerk,  must  have  a  special  theoretical 
training  in  his  chosen  line  of  work  if  he  ever 
hopes  to  advance  to  higher  rungs  in  the  ladder 
of  success.  Otherwise  his  life  will  be  one  long, 
monotonous  routine  in  a  low-salaried  position  at 
the  bench  or  at  the  desk. 

The  procedure  of  life  is  worked  out  on  an  im- 
mense scale.  Every  year  approximately  1,650,000 
young  men  and  women  reach  the  age  of  twenty- 
one  in  the  United  States.  Of  these  only  a  few 
thousand  ever  enter  scientific  colleges  and  in- 
stitutions. The  rest,  considering  those  that  con- 
.=titute  the  average  wage  earners,  are  doomed  to 
the  life  of  the  low-salaried  man  unless  they  can 
find  some  means  of  securing  the  necessary  train- 
ing for  advancement,  and  this  is  the  field  of  the 
correspondence  school.  That  there  is  an  enor- 
mous demand  for  the  work  of  this  system  of 
education  is  shown  by  the  wonderful  growth 
has  had  during  the  last  fifteen  years,  and  that 
it  has  been  of  immense  benefit  to  humanity  is 
shown  by  the  results  it  has  accomplished. 

The  development  of  the  idea  of  instruction  by 
mail  is  best  exemplified  by  the  growth  of  the 
leading  correspondence  institution,  The  Intenia- 
tional  Correspondence  Schools  of  Scranton,  Pa. 
These  schools  were  started  fifteen  years  ago  with 
one  course  of  instruction  and  about  four  em- 
ployes. The  success  of  the  first  course  encouraged 
the  production  of  other  courses  from  time  to  time 
until  there  are  now  in  the  curriculum  of  these 
schools  more  than  208  courses  of  instruction  bear- 
ing on  all  the  leading  trades  and  professions, 
including  such  a  wide  range  of  subjects  as  elec- 
trical engineering,  advertising,  banking,  com- 
mercial law,  languages,  chemistry,  and  electro- 
therapeutics. 

That  correspondence  instruction  has  developed 
in  proper  ratio  with  the  demand  for  education  i.s 
shown  by  the  fact  that  In  many  ways  this  single 
institution  is  now  the  largest  educational  insti- 
tution in  the  world.  It  has  enrolled  over  a  mil- 
lion students  in  its  fifteen  years  of  existence  and 
has  graduated  a  proper  percentage  of  this  num- 
ber, while  the  largest  college  In  270  years  has 
graduated  27,144.  This  particular  institution 
must  be  managed  as  a  commercial  enterprise  and 
has  no  endowment  fund  whatever,  but  even  so 
its  training  Is  very  much  cheaper  than  the  educa- 
tion afforded  by  resident  schools  and  colleges. 
None  of  its  courses  cost  more  than  $110  in  its 
entirety,  whether  the  student  takes  one  year  or 
five  years  to  complete  It,  while  the  best  colleges 


charge  anywhere  from  $7.5  to  $250  each  for  the 
ordinary  four-year  course. 

Perhaps  the  greatest  reason  for  the  success  of 
the  Intel-national  Correspondence  School  lies  in 
its  especially  prepared  text  books.  These  are 
unique  in  many  respects.  The  schools  employ  the 
best  authorities  and  experts  in  the  country  to 
prepare  manuscript  on  the  different  subjects 
which  these  men  have  made  their  life  work. 
These  manuscripts  are  then  edited  into  courses 
of  instruction  by  the  schools'  own  staff  of  ex- 
perts after  a  manner  that  their  wide  experience 
in  correspondence  instruction  has  proved  to  be 
most  effective.  Simplified  methods  are  used  so 
that  the  ordinary  artisan  may  easily  under- 
stand the  higher  mathematical  processes  neces- 
sary to  the  complete  theoretical  understanding 
of  his  trade  or  profession,  the  engineering  pro- 
fessions being  taught  without  the  aid  of  any 
higher  branch  of  mathematics  than  trigonometry. 
To  do  this  has  cost  an  immense  amount  of  money. 
Over  $1,500,000  was  spent  in  the  original  prepara- 
tion of  these  text  books,  and  each  year  a  quarter 
of  a  million  is  expended  in  revision  and  bringing 
the  instruction  matter  up  to  date  with  the  best 
modern  practice. 

In  the  last  two  and  one-half  years  atbout  2,500 
students  have  voluntarily  reported  their  advance- 
ment to  their  teachers.  As  these  schools  enroll 
about  9,000  students  a  month,  this,  of  course,  is  a 
very  small  percentage  of  the  total  number  that 
have  been  benefited,  but  basing  calculations  upon 
this  2,500  alone  the  amount  of  money  in  in- 
creased earnings  that  has  been  brought  to  these 
students  foots  up  over  $1,000,000. 

Can  any  one  doubt  the  magnificent  advantage 
this  system  of  instruction  has  been  to  ambitious 
workers? 


POULSON'S  WONDERFUL  INVENTION. 


The  Inventor  of  the  Telegraphone  Successfully 
Demonstrates  That  Wireless  Telephony  Is 
an  Accomplished  Fact. 


The  daily  papers  during  the  past  two  weeks 
have  been  devoting  considerable  space,  and  with 
good  purpose,  to  the  remarkable  achievements  of 
Waldemar  Poulson,  who  has  successfully  demon- 
strated that  wireless  telephony  is  no  longer  a 
dream,  but  an  accomplished  fact.  Messages  have 
been  several  times  exchanged  between  L>aigby, 
near  Copenhagen,  and  Weissensee,  a  suburb  of 
Berlin,  a  distance  of  250  miles.  The  transmis- 
sion left  nothing  to  be  desired  in  the  way  of 
clearness  and  audibility. 

Preparatory  arrangements  had  been  made  be- 
tween Weissensee  and  Lyngby.  The  recorder  and 


transmitter  were  tuned  alike,  and  punctually  at 
the  signal  the  first  long-distance  wireless  tele- 
phonic message  was  flashed  through  the  air  from 
Berlin  across  the  north  of  Germany. 

The  sound  of  music  played  in  Berlin  was  dis- 
tinctly heard  in  Copenhagen.  Numbers  and  a 
series  of  special  test  words  were  recorded  with 
the  greatest  ease.  Operators  at  Weissensee  said 
that  there  was  no  technical  reason  why  the 
radio-telephone  should  not  be  established  between 
Berlin  and  London.  The  only  obstacle  is  the 
money.  The  erection  of  stations  in  the  center  of 
Berlin  sufficiently  powerful  to  reach  London 
would  entail  an  enormous  expense. 

This  hindrance,  however;  in  the  opinion  of 
'electrical  experts,  should  soon  be  surmounted, 
and  before  long  the  radio-telephone  replace  the 
present  wire  system.  The  entire  apparatus  used 
in  the  Berlin  to  Copenhagen,  conversations  is 
simplicity  itself.  It  consists  solely  of  a  transmit- 
ter and  receiver-mast,  antennae  of  which  project 
the  sound  waves,  and  a  power  plant. 

The  mast  used  at  the  Weissensee  station  is  a 
tall  factory  chimney  near  the  pDwer-house.  The 
system  differs  from  the  spark  telephone  in  that 
the  transmitter  produces  the  required  wave  by 
means  of  noiseless  continuous  direct  current,  re- 
placing by  its  continuity  the  action  of  the  dan- 
gerous high  tension  developed  by  the  spark  tele- 
phonic systems. 

"Over  the  open  sea,"  said  Dr.  Hechler.  chief  of 
the  station  at  Weissensee,  "radio-telephony  with 
continuous  waves  is  comparatively  an  easy  mat- 
ter up  to  300  miles.  Several  vessels  are  adding 
Poulson  apparatus  to  their  telegraphic  installa- 
tions. 

The  Copenhagen  correspondent  of  the  New 
York  Times,  telegraphing.  ,says:  "When  I  saw 
Poulson  to  congratulate  him  on  his  success,  he 
said:  'Yes,  I  am  very  glad,  and  I  am  the  more 
satisfied,  since  the  experimental  line  from 
Lyngby  to  Weissensee  covers  one  of  the  most 
difficult  distances  for  wireless  telephoning.  It  is 
necessary  to  work  over  Copenhagen  from  her^;, 
and  over  Berlin  to  reach  Weissensee.  What 
makes  it  so  important  that  we  had  satisfactory 
results  is.  that  while  the  current  was  very  weak, 
yet  we  obtained  clearness  equal  to  ordinary  wire 
telephone.  We  transmitted  verbal  messages  and 
also  had  excellent  talking  machine  reproductions. 
We  will  still  further  improve  the  apparatus.' 
Poulson  added  that  he  expected  this  success.  The 
experiments  had  moreover  given  him  many  hints 
as  to  how  the  apparatus  should  be  erected  and 
arranged,  so  that  much  better  results  could  be 
obtained.  He  is  convinced  that  wireless  tele- 
phoning across  sea  will  be  superior  to  messages 
by  cable." 


AT  TENT  I  ON  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

BDISOIN  RHOINOGRAPHS 
A^JD   VICTOR  MACHIINES 

OINE   SHIPMENT -OINE  EXPRESSAQE 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREMOINT    ST.,    BOSTOIV,  MASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINKS,  Records  and  all  Supplies 


Eastern  Agents  for  HERZOG  DISK  and 
CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


5 


Cabinet,  selected  San 
Domingo  mahogany. 
Horn,  turntable  and 
albums  for  150  records 
completely  concealed. 
Metal  parts  gold-plated. 


Victor=Victrola 


$200 


A  rich  field  of  profit 
for  enterprising  dealers 

Many  dealers  are  making  a  special  feature  of  the  Victrola 
— the-Victor-with-concealed-horn — and  the  Victrola  is  piling  up 
big  profits  for  them. 

The  Victrola  satisfies  the  demands  of  a  large  class  of  people 
who  recognize  the  Victor  s  musical  qualities,  but  who  object  to 
the  prominence  of  the  horn.  It  provides  the  best  musical  enter- 
tainment in  the  form  of  a  handsome  cabinet  instrument,  appro- 
priate to  the  most  elegant  surroundings. 

Qet  your  share  of  this  highly=profitable  business 

The  possibilities  for  the  sale  of  the  Victrola  extend  in  every  direction,  not  only  in  homes,  but  among  clubs 
societies,  schools,  churches  and  hotels  ;  and  it  only  remains  for  you  to  develop  this  business  in  your  territory. 
Give  the  Victrola  a  conspicuous  position  in  your  salesroom ;  invite  your  best  customers  and  prospects  to  a  series 
of  grand  opera  concerts —and  you  will  be  surprised  to-  see  how  easy  the  selling  is. 
And  every  time  you  sell  a  Victrola  you  gain  a  customer  who  adds  substantially  to 
your  profits  by  'liberal  and  repeated  purchases  of  Red  Seal  Records. 

While  the  Victrola  is  piling  up  these  good  dollars  for  you,  it  is  increasing  your 
prestige,  and  putting  your  entire  business  on  a  bigger  and  better-paying  basis  by 
stimulating  the  sale  of  higher-priced  Victor  goods. 

Don't  let  this  great  opportunity  pass 

The  selling  season  for  the  Victrola  is  now  in  full  swing.    Right  now  is  your 
opportunity  to  gather  in  all  these  rich  profits.     Don't  delay ; 
get  the  full  benefit  of  this  new  and  highly  desirable  business 
in  your  territory  while  the  demand  is  at  its  height. 
Write  to-day  to  your  distributor  for  information. 

Victor  Talking  Machine  Company 

Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributers 


HIS  MASTERS  VOICE  , 


Full  information  can  be  obtained  from  the  following  Victor  dealers : 


Albany,  N.  Y  Finch  &  Hahn. 

Altoona.  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Alexander-Elyea  Co. 

Phillips  &  Crew  Co. 
Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M,  II.  Andrews. 

Birmingham,  Ala  E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo.  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  O  The  Klein  &  HeflFelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland.  O  W.  H.  Buescher  &  Sons. 

CoUister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Dev  er,  Colo  Knight-Campbell  Music  Co. 

Hext  Music  Co. 

Des  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich..  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids;  Mich.. J.  A.  J.  Friedrich. 

Harrisburg,  Pa  S.  A.  Floyd. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind.-..  C.  Koehring  &  Bro. 

Jacksonville,  Fla  Metropolitan  Talking  Machine  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

 J.  F.  Schmelzer  &  Sons  Arms  Co. 


Little  Rock.  Ark... 

Lincoln,  Neb  

Los  Angeles,  Cal.. 
Memphis.  Tenn... 

Milwaukee.  Wis... 
Minneapolis,  Minn. 

Mobile,  Ala  

Montreal,  Canada.. 
Nashville,  Tenn  . . , 

Newark,  N.  J  

Newark,  O  

New  Haven,  Conn 
New  Orleans,  La, . . 

New  York.  N.  Y..., 


Omaha.  Neb. 


Peoria.  Ill  

Philadelphia,  Pa. 


Pittsburg,  Pa. 


Portland,  Me. 
Portland.  Ore. 


.  .0.  K.  Houck  Piano  Co. 
. . .  Ross  P.  Curtice  Co. 
. . .  Sherman,  Clay  &  Co. 
...O.  K.  Houck  Piano  Co. 

E.  E.  Forbes  Piano  Co. 
...Lawrence  McGreal. 
. . .  Minnesota  Phonograph  Co. 
.  ..Wm.  H.  Reynalds. 
..  Berliner  Gramophone  Co.,  Ltd. 
. ..O.  K.  Houck  Piano  Co. 
...Price  Phono.  Co. 
. ..Ball-Fintze  Co. 
...Henry  Horton. 
. . .  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
. ..Blackman  Talking  Machine  Co. 

Sol.  Bloom. 

C.  Bruno  &  Son. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega. 

Chas.  H.  Ditson  &  Co. 

The  Jacot  Music  Box  Co. 

Landay  Brothers. 

The  Regina  Music  Box  Co. 

Stanley  &  Pearsall. 

Benj.  Switkjr. 

Victor  Distributing  &  Export  Co. 
. . .  A.  Hospe  Co. 

Nebraska  Cycle  Co. 
Piano  Player  Co. 
• . .  Chas.  C.  Adams  &  Co. 
...J.  E.  Ditson  &  Co. 
C.  J.  Heppe  &  Son. 
Musical  Echo  Company. 
Penn  Phonograph  Co.,  Inc. 
Louis  Buehn  &  Brother. 
Western  Talking  Machine  Co. 
H.  A.  Weymann  &  Son. 
...Pittsburg  Phonograph  Co. 
Powers  &  Henry  Co. 
C.  C.  Mellor  Co.,  Ltd. 
Standard  Talking  Machine  Co. 
, . . .  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 
.Sherman.  Clay  &  Co. 


Richmond.  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House.  . 

Salt  Lake  City,  Utah.  .Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal.- ..Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  &  Leete. 

Seattle,  Wash   Sherman   Clay  &  Co. 

Sioux  Falls,  S.  D  Talknig  Machine  Exchange. 

Spokane,  Wash  Eiler's  Piano  House. 

Sherman-Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St   Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo.  O  The  Hayes  Music  Co 

A.  J.  Rummel  Arms  Co. 

Whitney  &  Currier  Co^  . 
Washington,  D.  C  John  F.  Ellis  &  Co. 


V 


Fill  out, 
cut  off,  and 
mail  this 
Coupon 
to-day. 


4-* 


6 


THE  TALKING  MACHINE  WORLD. 


MUNICIPAL  TALKING  MACHINES. 

Manchester  Paper  Makes  Novel  and  Interest- 
ing Suggestion — Machines  for  the  Public 
as  a  Means  of  Stimulating  the  Musical  and 
Artistic  Tastes  of  the  Masses. 


TALKER  USED  AS  DECOY 


That  the  talking  machine  has  won  a  place  for 
itself  in  England  is  evidenced  oy  the  suggestion 
that  the  municipality  provide  machines  and 
high-class  records  in  order  to  develop  the  refined 
tastes  of  the  people.  The  suggestion,  which  re- 
cently appeared  in  the  Manchester  Evening 
Chronicle,- read  as  follows: 

"Many  and  varied  as  are  the  schemes  for  the 
solution  of  the  social  problems,  my  self-esteem 
prompts  me  to  give  mine  the  premier  place.  It 
has  the  advantage  of  being  cheap,  and  not  cost- 
ing the  rate-payers  anything  like  the  aniount 
they  are  spending  in  maintaining  the  present 
system  of  poor  relief,  which,  were  my  plan 
adopted,  would  be  entirely  unnecessary.  I  have 
lately  had  occasion  to  observe  the  influence  of 
music  in  developing  the  taste,  and  all  by  means 
of  a  gramophone,  ^.iy  neighbor,  from  whistling 
Zuyder  Zee,  has  climbed  to  the  heights  of 
Gounod,  and  I  hope  soon  to  hear  Mozart  and 
Wagner.  This  has  suggested  my  scheme,  which 
is  as  follows:  Let  the  corporation  purchase  a 
large  stock  of  gramophones,  and  an  innumerable 
quantity  of  records  of  the  best  music.  These 
could  be  supplied  to  the  citizens  on  the  same 
lines  as  books  at  the  public  libraries.  I  have 
mentioned  that  the  records  should  be  of-  the  best 
music,  but  this  does  not  necessarily  imply  classi- 
cal music.  Folk  songs  and  some  of  the  very  few 
good  popular  songs  might  well  be  used  for  a 
start,  and  the  public  taste  gradually  developed, 
until  Beethoven  became  as  necessary  as  bread 
and  Wagner  as  refreshing  as  water.  "An  or- 
chestra in  every  home!'  would  make  a  glorious 
election  cry.  Nietzsche  said  art  was  the  great 
stimulus  to  life,  and  we  can  imagine  the  effect 
of  familiarity  with  the  best  music  on  people's 
lives.  There  would  be  a  great  regeneration  of 
society  through  the  benign  influence  of  music — • 
in  fact,  the  social  revolution  by  gramophones. 
Schubert  in  the  slums!  Mendelssohn  for  me- 
chanics! Bach  for  butchers!  Chopin  for  char- 
women! 'The  world's  great  age  begins  anew,' 
we  could  sing — with  gramophone  obligate.  Here, 
then,  is  a  great  field  of  municipal  reform  hith- 
erto quite  neglected.  Even  the  Fabian  Society 
have  not  included  in  their  program  the  municipal 
supply  of  gramophones.  The  way  to  build  'Jeru- 
salem in  England's  green  and  pleasant  land' 
has  now  become  quite  plain."  Is  it  not  plain 
from  the  foregoing  that  the  missionary  efforts 
of  the  leading  companies,  adds  the  Talking  Ma- 
chine News  toward  making  the  journalist  better 
acquainted  with  the  talking  machine,  have  borne 
good  fruit? 


Some  New  York  boys  have  a  yell  which  goes 
like  this: 

Pooh!  Pooh!  Harvard!   Pooh!  Pooh!  "i'ale! 
We  learn  our  lessons  through  the  mail! 
We're  no  dummies!    We're  no  fools! 
Rah!  Rah!  Rah!  Correspondence  Schools! 


Also    Some    Interesting    Data    Relative    to  Its 
Rapidly  Increasing  Popularity. 


I  make  it  my  business  to  keep  my  eyes  and 
ears  open  in  order  that  they  may  drink  in  all 
things  of  interest  which  come  their  way  regard- 
ing the  talking  machine,  and  it  is  with  a  great 
deal  of  pleasure  that  I  find  myself  able  at  this 
time  to  announce  most  emphatically  the  fact  that 
its  popularity  is  wonderfully  in  the  ascendant. 

Glaucing-through  the  pages  of  the  Philadelphia 
North  American  the  other  morning  on  my  way  to 
the  office.  I  chanced  upon  the  following; 


mil  HUNIfR 


m 
D[coy 


'Honk-Honk,""   Says  ^Machine  on 
Bow  of  His  Boat. — They  Can't 
Resist  It. 


Georgetown,  Del..  Dec.  14. — Ace  Goodhill, 
of  Millsboro,  is  liaving  wonderful  success 
gunning  for  wild  geese  on  the  Indian  river 
with  the  aid  of  a  modern  phonograph.  His 
method  is  to  set  the  machine  loaded  with 
"honli-honli''  in  the  bow  of  the  boat,  and 
then,  when  the  geese  answer  the  call,  to 
pick  them  off.  The  geese  fly  to  the  slaugh- 
ter, he  says,  and  he  had  to  shoot  so  fast  that 
a  rest  was  necessary  to  cool  his  gun.  He 
says  he  brought  in  a  boatful,  and  now  fears 
the  next  legislature  wili  pass  a  law  forbid- 
ding the  use  of  phonographs. 

Interesting,  is  it  not?  I  considered  it  so  to  the 
extent  of  making  a  sketch  of  the  event  which  I 
trust  will  demonstrate  to  the  readers  of  the 
World  how-  very  practical  phonographic  gunning 
reallj-  is. 

At  lunch  time  I  overheard  a  conversation  be- 
tween two  well  dressel  gentlemen  at  the  next 
table  which  I  thought  equally  entertaining: 

"I  suppose  you  were  at  the  Van  Astors  last 
night?" 

"Sure  thing,  and  say,  they  certainly  had  us 
guessing  too,  if  any  one  should  ask  you." 

"Guessing,  what  do  yoft  mean?"  came  the 
mildly  interested  query.  I  heard  the  sharp 
scratch  of  a  match  and  then  as  the  pungent  odor 
of  a  Turkish  cigarette  filled  the  air,  the  first 
voice  resumed.  "We  had  just  reached  the  salad 
course  when  from  a  bower  of  ferns  and  holly  at 
the  end  of  the  dining  hall  came  the  unmistakable 
voice  of  Melba  singing  Tosti's  Goodbye.  Conver- 
sation ceased  on  the  instant.  Glances  of  wonder 
came  and  went  upon  the  faces  of  the  guests.  Miss 
Fairfax,  who  happened  to  be  my  partner  upon 
this  joyful  occasion,  turned  to  me  with  a  shrug 
of  her  adorable  shoulders,  'Is  it  possible  that  our 
hostess'  has  engaged  Melba  to-night?'  and  then 
realizing  at  once  the  utter  absurdity  of  the  ques- 
tion, 'Of  course  not.  forgive  me  for  being  so 
stupid,  but  who  can  it  be?  We  have  no  soprano 
in  Philadelphia  who  can  compare  with  that  won- 
derful voice.' " 

"Well,  who  was  it?  What  celebrity  has  dropped 


in  on  us  unawares?  Tell  a  fellow,  can't  you? 
Why  so  deucedly  dense?" 

"I'm  not  dense;  it  was  Melba  all  right" — "Oh 
stuff!  what  are  you  stringing  me  for?  You  don't 
expect  me  to  believe  that,  do  you?"  drawled  the 
first  voice  in  disgust. 

"My  dear  innocent  friend,  you  are  not  being 
strung;  it  was  the  renowned  Melba,  or  rather 
the  reproduction  of  her  marvelous  voice  in  all 
its  original  purity — a  talking  machine,  my  boy,  a 
talking  machine." 

"By  Jove!  what  won't  they  do  next?  Wonder- 
ful! Wonderful!"  The  voices  ceased,  and  with 
a  scraping  of  chairs  and  a  "Thank  you,  sir," 
from  the  obsequious  waiter,  they  were  gone. 

In  the  evening  while  holding  down  an  orches- 
tra seat,  I  heard  an  exchange  of  phonographic 
witticisms  which  I  trust  will  prove  as  edifying 
to  my  readers  as  it  did  to  me. 

The  scene  of  this  hilarity  was  Keith's  Theatre 
and  the  act  was  a  vaudeville  sketch  rendered  by 


a  wonderfully  gowned  soubrette  and  a  ridicu- 
lously dressed  comedian.  After  the  echoes  of  the 
opening  chorus  had  died  away  much  to  the  de- 
light of  the  distinguished  audience  (You  will  re- 
member my  statement  relative  to  being  present 
myself)  the  comedian  remarked  with  a  solemn 
wink  at  the  sea  of  faces  beyond  the  footlights, 
"It  speaks  for  itself." 

"What  does?"  inquired  she  of  the  wonderful 
go  ■mi. 

"The  phonograph." 

(Vociferous  applause.) 

"Aint  he  the  wise  one,  though?"  the  fair  maid 
simijered  in  an  aside  to  the  audience.  Then  turn- 
ing to  her  team-mate,  she  continued  her  dramatic 
discourse,  "Say,  you  think  you're  so  awful  smart, 
tell  me.  please,  what  the  first  talkin'  machine 
was  made  of?" 

"Cert',  dat's  a  cinch — a  rib." 

It  is  entirely  needless  to  state  that  this  finale 
brought  down  the  house. 

Summing  up  the  above,  which  happened  all  in 
one  day  too,  think  of  it.  does  it  not  bear  out  my 
remark  that  the  popularity  of  the  "talker"  is 
wonderfully  in  the  ascendant?  What  say  you, 
Mr.  "Talker"  Man? 

Afterword — The  writer  has  wondered  since 
penning  the  above  w-hether  Mr.  Earl  Goodwin 
does  not  owe  him  a  good  cigar,  or  can  he  collect 
from  the  World  joke  department? 

Howard  Taylor  :\!idd!eton. 


NON  -  METALLIC 


SPAULDING  LINEN  FIBRE  HORN 


Gives  Perfect  Keprodiictioii  of  Vocal  and  Instru- 
mental Tones.  Different  from  other  horns,  being 
madt^  in  one  piece,  withont  joints  or  scams. 

More  Durable  Than  Wood  or  Metal 

TILH    LINEN    KIHKL:    MA'IT^KIAL  OVlvR- 

coMi-s  r\ui  rattll:,  vjhkatiox  and 

METALLIC  (jrALITllCS  so  comnu)n  in  other 
horns.    Heantifnllv  linished  in  Onartered  Oak  and 


Mahogany. 


J.  SPAULDING  &  SONS  CO. 


TnlkiiiK  Machine 
Horn  Dept. 


Rochester,  N.H. 


Vsk  voiir  \'ii  tor  Distnlniiois  for  .Siimplos  ami  I)i-iil(;r's  Prin-s.     N  ictor  Piittorn  Only 


THE  TALKING  MACHINE  WORLD. 


February  list  of 
New  Victor  Records 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-inch  35  cents 

Artliiir  I'ryor's  BujkI 

5301    King  of  Rags  (A  two-step  odtlity )  . Swishci' 

Dnet  l>y  Maciloiiong'li  21114I  Belmont 

;j3U    Kobin  Redbreast  (from  ■'Ifapiiyland" ) 

DeKoven 

Tenor  Solo  Ijy  Byron  G.  Harlan 

3310    Two  Blue  Eyes  Horse 

Hymn  l>y  Frederic  C.  Freeraantel 

5341    The  Ninety  and  Nine  Sanlsey 


Dnet  by  Miss  Jones  and  Mi' 

5317    Make  Believe   


Mnx'ray 

 Moi-se 


Yankee  Talk  1»y  Cal  Stewart 

5282    Uncle  Josh  at  the  Dentist's  


10-Inch  60  cents;  12-Inch  $1.00 

Artlinr   Pryor's  Band 

5321    International  March — 10-inch  ....Roberts 

5326  "Shoulder  Arras"  March, — 1 0-inch ....  Rose 
5299    "His  Honor  the  Mayor"  Melodies — 10- 
inch   Aarous 

5325    Pilgrims'  Chorus  (from  "Lombardi";  — 

10-inch  Verdi 

31689    Oberon  Overture — 12-inch   Weber 

Victor  Orcliestra,  Walter  B.  Rogers,  Con- 
ductor 

5333    Barcarolle  (fiom  "Contes  d'Hoffman — 

Tales  of  Hoffman) — 10-inch. .. Offenbach 

5303  Snow  Birds  Mazurka  (with  bird  war- 
bling)— 10-inch   Wohanka 

Clarinet  and  Flnte  Dnet  by  Cliristie  and 
ijyon.s 

5327  Dreamy  Moments — 10-inch  Ehiicii 

"Wliistlinsr  Solo  by  Alice  J.  Sbaw 

5306    La  Gazelle — 10-inch   Bendix 


Contralto  Solo  by  Corinne  Morg-an 

5328  Bliss  Forever  Past  (from  "Bohemian 

Girl") — 10-anch   Balfe 

Soprano  Solo  by  Helen  IVoldi 

31094    Inflammatus  (from  "Stabat  Mater")  — 

12-inch    Rossini 

Donald   HngU   MacBri«Te,  Soprano 

5329  Angels  Ever  Bright  and  Fair  (from 

"Theodora")  — 10-inch   Handel 

Tenor  Soto  by  Frederic  C.  Freemantel 

31691  Ave  Maria  (Latin) — 12-inch  Abt 

Baritone  Solo.s  by  Alan  Tnrner 

31693    As  Long  as  the  World  Rolls  on — 12- 
inch  Ball 

3342    Rule  Britannia  (with  Male  Chorus)  — 

10-inch  Arne 

5336  Evening  Star  (from  "Tannhauser")  — 

10-inch   Wagner 

Baritone  Solo  by  Percy  Hemns 

31692  The  Song  of  a  Heart — 12-inch  .  .  .  .Tunison 

Songrs   by  Billy  Mnrray 

5335    Much  Obliged  to  You — 10-inch  Burt 

5339    Under   Any   Old   Flag   at   All  (from 

"Talk  of  New  York" — 10-inch ....  Cohan 

Dnet  by  Collins  and  Harlan 

5337  I'm  Going  on  the  War  Path — 10-in.  .  .Feist 
Dnet  by  Stanley  and  Macdonongli 

5332    The  Flowers  Outside  the  Cafe — 10-inch 

Solman 


Dnet 

3340 


by  Miss 


and    Mr.  Mac- 


Stevenson 
donong'li 

I  Love  You  So  (Waltz)  (from  "Merry 
Widow") — 10-inch    Lehar 

Billy  Mnrray  and  Haydn  ftnartet 

5330    I'm    Happy    When    the    Band  Plays, 

Dixie — 10-inch   Vaudeveer 


Male  Cluartet  by  tlie  Haydn  tlnartet 

5331    Down  in  the  Old  Cherry  Orchard — 10- 
inch.   Henry 

Descriptiye  Specialty  by  Miss  Jones  and 
Mr.  Spencer 

5334    Y'ou've  Got  to  Love  Me  a  Lot — 10-inch 

Descriptive     Specialty    by    Spencer  and 
Girard 

5338    The  Stranded  Circus— 10-inch  Spencer 

New  Red  Seal  Records 

Mario  Ancona,  Baritone 

10-inch,  with  Orchestra — .$2  each — In  Italian. 

87014  Puritana — Ah  per  sempre  (To  Me  For- 

ever Lost)   Bellini 

87015  'Otello — Era  la  notte(Cassio's  Dream) 

Verdi 

Carlo  Albani,  Tenor 

10-inch,  with  Orchestra — $1  each — In  Italian. 

64081  Trovatore — Deserto  sulla  terra  (Naught 

on  Earth  is  Left  Me)   Verdi 

64082  Ballo  in  Maschera — Barcarola — "Di  tu 

se  fidele"  (The  Sea  Will  Bear  Me)  .  . 

Verdi 

12-inch,  with  Orchestra — $1.50  each — In  Italian. 

74099  Otello — Ora  e  per  sempre  addio  (And 

Now  Farewell)   Verdi 

H. 'Evan   Williams,  Tenor 

12-incli,  with  Orchestra — $1.50  each — In  English. 

74100  All  Through  the  Night   Welsh  Air 

Pianoforte  Solo  by  Frnnk  La  Forge 

12-inch  size — $1.50  each. 

74101  Etude  de  Concert  MacDoweli 

Fmilio   de  Gogorza,  Baritone 

12-ineh.  with  Orchestra — $1.50  each — In  Italian. 

74102  Faust — Dio  possente  (Even  the  Brav- 

est Heart)   Gounod 


Will  the  people  in  your  locality  be  able  to  get  every  one  of  these  records  at  your  store? 
They're  going  to  know  about  them  all  on  January  28th — the  simultaneous  opening  day 
throughout  America  for  the  sale  of  February  Victor  Records ;  the  day  we  advertise  the 
complete  list  in  leading  daily  newspapers  all  over  the  country. 

You  know  how  sales  have  increased  since  we  began  this  newspaper  campaign.  You 
know  how  it  has  added  to  your  profits.  You  know  how  important  it  is  to  have  all  the 
records  so  that  you  won't  miss  a  sale.  You  know  that  there  are  no  records  like  Victor 
Records — and  the  people  know  it,  too. 

They  buy  month  after  month,  not  simply  because  the  records  are  new,  but  because 
they  are  perfect  musically  as  well  as  mechanically,  and  have  that  sweet,  clear  tone  that  is 
ever  a  delight. 

Victor  Talking  Machine  Company 

Camden,  N.  J.,  U.  S.  A. 


Berliner  Gramophone  Company,  of  Montreal,  Canadian  Distributors. 


8 


THE  TALKING  MACHINE  WORLD. 


MUSIC  IN  THE  HOMES. 

How  the  Great  Artists  of  the  World  Are  Avail- 
able for  the  Poor  as  Well  as  the  Rich. 


The  wonderful  artistic  ixyssibilities  of  the 
modern  talking  machine  are  still  far  from  being 
appreciated  by  the  general  public  altogether  too 
many  of  whom  regard  it  as  not  much  more  than 
a  plaything  for  grown-ups.  The  fact  that 
through  the  medium  of  the  "talker"  they  may 
hear  their  favorite  grand  opera  stars  sing  their 
best  pieces  time  without  number,  or  that  the 
classics  of  music  may  be  heard  as  they  should 
be  rendered,  seems  never  to  occur  to  them.  Whit- 
ing Allen,  however,  under  the  apt  heading  of 
"Popular  Grand  Opera  ;Made  Possible  by  Intro- 
duction of  Phonograph"  dwells  very  cleverly 
upon  the  rwssibilities  of  the  talking  machine  in 
the  following  clev^er  way: 

"Madame  Melba.  greatest  of  contemporaneous 
song  birds,  will  sing  this  evening  at  the  residence 
of  Mrs.  John  Jones,  on  Lancaster  avenue.  Caruso, 
the  costliest  tenor  in  the  world,  will  entertain 
the  guests  of  Mrs.  Horatio  Haggerty  at  her  coun- 
try place,  overlooking  the  AVissahicken  drive.  The 
great  Nordica  will  sing  selections  from  "Lohen- 
grin" at  the  home  of  the  Jacksons,  at  41144  North 
Second  street,  and  Madame  Emma  Eames  will  be 
the  guest  of  the  Bidwalders,  on  Rittenhouse 
Square,  and  will  have  her  exquisite  voice  with 
her. 

"Despite  the  fact  that  these  singers  charge  any- 
where from  ?1,000  to  |3,000  to  sing  at  any  one's 
home,  these  same  singers  will  also  be  heard  this 
evening  in  thousands  of  other  homes,  places  of 
the  rich,  houses  of  the  poor,  in  city  and  country, 
in  every  section  of  this  music-loving  land  of  ours. 

"All  this  may  sound  like  the  vaporings  of  a 
music-mad  mind.  Nevertheless,  it  is  virtually  a 
fact,  save  as  to  the  fictitious  names  and  addresses, 
and  the  further  fact  that  none  of  these  singers 
will  be  actually  singing  in  the  flesh  anywhere  in 
this  country. 

"They  may  be  singing  in  New  York,  or  in  Lon- 
don,  but   they   have   left   almost  imperishable 


records  of  their  voices  with  us,  and  with 
these  records  and  the  perfected  machines  that 
reproduce  them,  scattered  by  tens  of  thousands 
throughout  the  country,  all  these  and  all  the 
other  great  singers  are  virtually  here,  and  will 
remain,  so  to  speak,  for  all  time. 

"American  inventive  genius  has  given  this 
great  boon  to  the  world,  among  the  well-nigh 
countless  other  miracles  it  has  performed  for  the 
pleasure  and  the  betterment  of  mankind.  By 
these  records  not  only  the  voices  of  singers,  but 
the  music  of  great  orchestras  and  military  bands, 
and  the  voice  of  man  uttering  his  profoundest  or 
his  most  trivial  thoughts,  are  all  preserved,  and 
may  be  reproduced  at  will  cenutries  after  dgath 
has  stilled  the  strings  and  hushed  the  voice  of 
the  orator  and  the  artist." 


THE  ILLUMINATED  SOUVENIR. 

A  New  Use  for  the  Moving  Picture  Machine  as 
an  Accompaniment  to  the  Orchestra  and 
Voices — Something  Entirely  Novel  and  In- 
teresting to  be  Introduced  in  London. 

(Special  to  The  Talking  Machine  Woiid.) 

London,  Eng.,  Jan.  4,  1908. 
A  new  departure  in  concert  work  will  be  wit- 
nessed at  the  Queen's  Hall  on  January  20  and 
27.  The  illuminated  symphony  is  the  new  art 
form  which  will  then  be  presented  to  the  public. 
Herbert  Trench,  a  poet  whose  work  has  not  yet 
received  anything  like  the  recognition  its  very 
real  merits  deserve,  will  present  his  "Apollo  and 
the  Seamen"  in  novel  fashion.  The  aim  is  to 
appeal  to  the  appreciation  through  the  ear  and 
eye  at  the  same  time.  The  symphony  which  will 
accompany  the  poem  has  been  composed  by 
Joseph  Holbrooke.  Both  orchestral  and  chorai 
music  will  be  employed.  The  hall  will  be  dimly 
lighted,  the  musicians  and  chorus  will  be  invis- 
ible and  the  stage  itself  in  complete  darkness. 
On  a  screen  at  the  back  of  the  stage  the  words 
of  the  poem  will  be  thrown  in  illuminated  let- 
ters and  will  pass  slowly  before  the  eyes  of  the 
audience  to  the  accompaniment  of  orchestra  and 
voices. 


MUSIC  IN  THE  CARS. 

A  New  Development  Which  Will  Make  Travel- 
ing in  the  Street  Car  System  a  Thing  of  Joy 
Instead  of  Torture  as  It  Sometimes  Is  Now. 


According  from  reports  from  Meriden,  Conn., 
the  street  car  patrons  of  that  city,  if  the  present 
plans  materialize,  are  to  be  treated  to  musical 
feats  by  Paderewski,  selections  from  Wagner,  or 
other  notables  as  an  eye  opener  on  their  way  to 
work  in  the  mornings  and  to  light  fantasies  from 
the  "Merry  Widow,"  the  comic  opera  or  coon- 
shouters  to  stir  their  languid  senses  while  re- 
turning home  at  night,  is  not  among  the  impossi- 
bilities according  to  facts  unearthed  by  an  enter- 
prising local  newspaper  man  last  week.  He  says 
that  "A  five-mile  ride  and  a  first-class  concert 
for  a  nickel  isn't  so  bad,  and  it  is  no  idle  dream, 
either."'  All  this  is  to  be  accomplished  by  means 
of  the  Cahill-Telharmonic  system,  now  offered  by 
the  New  York  Electric  Co.  The  reporter  further 
learned  that  the  local  street  railway  management 
is  also  negotiating  with  the  oflicers  of  the  New 
York  concern  with  a  view  of  having  the  system 
installed  in  the  cars,  and  according  to  him  it  will 
only  be  a  short  time  before  street-car  riding  will 
have  other  attractions  than  resting  one's  legs 
after  a  hard  day's  work. 


A  HANDSOME  CALENDAR. 

The  picture  of  a  Victor  talking  machine  em- 
bowered in  roses  and  bearing  a  calendar  is  the 
very  appropriate  souvenir  sent  out  by  L.  R. 
Porter,  the  talking  machine  dealer  of  Brockton. 
Mass.,  to  his  friends  and  patrons.  The  machine 
and  horn  are  most  natural  in  appearance,  and 
being  placed  in  such  a  beautiful  environment 
are  worthy  to  grace  the  wall  of  any  store  or 
home. 


HOLLIDAY  OPENS  NEW  STORE. 

A.  J.  Holliday  has  opened  a  new  talking-ma- 
chine store  in  the  Geisse  building.  East  Liverpool, 
Ohio. 


SAVE  YOUR  BREAKAGE  LOSS 

THE  INDESTRUCTIBLE  RECORD  WILL  DO  THIS  FOR  YOU 


A  FEW  POINTERS 

NON-BREAKABLE 

NON-WEARABLE 

LONGER  RECORDS 

SINGLE  RECORDS  CAN  BE 
SENT  BY  MAIL 

LESS  PACKING  REQUIRED, 
THEREFORE  A  SAVING  IN 
FREIGHT  AND  EXPRESS 
CHARGES 

PURE  TONE  QUALITY 

ALLTHIS  MEANS  MORE  SALES 
AND  GREATER  PROFITS 

FITS  ALL  CYLINDER 
MACHINES 


npHE  manufacturers  of  this  record  have  spared  no  expense 
^     to  make  it  equal  to  and  better  than  any  cyhnder  record 
on  the  market  to-day.    It  is  the  result  of  long  and  costly 
experiments. 

The  list  is  small  at  the  present  time,  consisting  of  about 
75  selections,  and  tiierefore  it  is  within  the  power  of  even 
the  smallest  dealer  to  carry  a  stock  on  hand.  New  selections 
will  be  added  each  month  and  the  expense  of  stocking  the 
new  monthly  records  will  be  overcome  by  the  profits  you  will 
make  on  the  sales  ot  those  ahead}'  listed. 


ORDER   A   SAMPLE   BY  MAIL 

FOR  35c.  PREPAID 
SEND    STAMPS    OR     MONEY  ORDER 


TO   THE  TRADE 

2  I  c. 

IN    DEALERS  QUANTITIES 


WRITE    FOR   CIRCULAR   AND   FULL   INFORMATION   AND   SEND  ORDERS  TO 

AMERICAN  TALKING  MACHINE  CO. 


586   FULTON  STREET, 


BROOKLYN,  N.  Y.  CITY 


THE  TALKING  MACHINE  WORLD. 


TALKERS  FOR  TEACHING. 

Was  the  Subject  of  Discussion  at  the  Recent 
Convention  of  the  Cbmmercial  Teachers' 
Federation  Held  in  Pittsburg. 


(Special  to  The  Talking  Machiue  World.) 

Pittsburg,  Pa.,  Dec.  31,  1907. 
Discussion  of  the  advisability  of  having  phono- 
graphs for  dictating  lessons  to  students  was  the 
chief  topic  of  interest  before  the  Commercial 
Teachers'  Federation  yesterday  morning.  The 
general  opinion  was  that  those  with  manual  dex- 
terity, but  with  no  mentality  in  stenography  are 
most  benefited  by  the  use  of  the  phonographic 
record.  R.  E.  Tuloss,  of  Springfield,  O.,  advo- 
cated the  touch  system  in  stenography  and  ad- 
vised a  wide  departure  from  the  old  style  by 
stating  that  the  use  of  the  two  fingers  nearest 
the  thumb  should  first  be  taught  to  the  students, 
and  then  the  two  farthest  away  would  follow 
naturally.  At  1  o'clock  the  federation  was  ad- 
dressed by  Director  Hamerschlag,  of  the  Car- 
negie Tech.  schools.  His  speech  touched  on 
the  practical  side  of  the  federation's  work,  ad- 
vising that  the  work  be  done  in  a  concrete  man- 
ner. A  trip  was  then  made  to  the  Carnegie 
Steel  Works  at  Homestead.  The  banquet  last 
night  was  held  at  the  Colonial  Annex,  the  speak- 
ers being  H.  L.  Andrews,  toastmaster;  Captain 
Daniel  Ashworth,  John  Duncan  Evans,  Dr.  Will- 
iam D.  King,  Horace  G.  Healy,  H.  M.  Rowe, 
Ph.D.;  Rabbi  J.  Leonard  Levy. 


TO  REDUCE  RATE  OF  POSTAGE 

On  General  Merchandise — Postmaster  General's 
Recommendation  to  be  Considered  by  Con- 
gress— Of  Interest  to  "Talker"  Men. 


The  Postmaster^General  makes  the  semi-official 
announcement  that  immediately  after  the  holi- 
day recess  he  will  cause  to  be  introduced  in  Con- 
gress a  bill  designed  to  carry  out  the  recommen- 
dations of  his  annual  report  with  respect  to  the 
reduction  of  the  general  merchandise  rate  of 


postage  from  16  to  12  cents  per  pound,  and  the 
authorization  of  a  cheap  parcel  post  on  rural 
routes  at  5  cents  for  the  first  pound  and  2  cents 
for  each  additional  pound  up  to  the  weight  limit 
of  11  pounds.  The  Postmaster-General  will  not 
send  his  bill  to  Congress  officially,  presumably 
for  two  reasons:  First,  ^because  the  leaders  of 
the  Senate  have  recently  announced  their  inten- 
tion of  refusing  to  accept  drafts  of  bills  for- 
warded to  Congress  by  Cabinet  officers,  except 
at  the  request  of  the  Senate;  and  second,  be- 
cause the  criticism  of  the  Postmaster-General's 
projects  have  become  s"o  general  throughout  the 
country  that  he  does  not  care  to  have  the  meas- 
ure known  as  the  department's  bill.  He  will, 
therefore,  arrange  to  have  it  quietly  introduced 
in  the  House  'by  some  Representative  whose 
name  has  not  yet  been  disclosed.  The  measure 
will,  of  course,  be  referred  to  the  House  Post 
Office  Committee  and  the  Postmaster-General  and 
his  assista'nts  will  probably  urge,  if  there  is  a 
likelihood  that  the  suggestion  will  be  acceded  to, 
that  it  be  added  to  tne  appropriation  bill  as  a 
rider.  If  the  committee  refuses  to  incorporate 
the  measure  in  the  annual  budget  bill  the  Post- 
master-General will  suggest  that  his  bill  be  re- 
ported as  an  independent  proposition,  but  with  a 
favorable  recommendation. 


PICTURES  BY  WIRELESS. 

Poulsen  System  May  Flash  Them  Over  the 
Atlantic  This  Year — A  Demonstration  of 
Telephotography  Given  in  Paris. 


Speaking  of  the  new  wireless  marvels  that  the 
world  will  see  in  1908,  Nevil  Maskelyne,  the 
manager  of  the  Anglo-American  Telegraph  Co., 
of  London,  which  controls  the  Poulsen  rights, 
said:  "The  new  year  will  not  only  see  the  es- 
tablishment of  the  Poulsen  wireless  telephonic 
service  across  the  Atlantic,  but  also  the  estab- 
lishment of  the  Poulsen  wireless  transatlantic 
service,  whereby  photographs  and  sketches  illus- 
trating Europe's  news  for  American  newspapers 


and  photographs  ol  criminals  of  such  fidelity 
that  they  can  be  readily  identified  will  be  flashed 
across  the  Atlantic  at  the  rate  of  one  every  five 
minutes." 

In  view  of  the  foregoing  dispatch,  it  is  inter- 
esting to  note  that  Pascal  Berjenneau  displayed 
a  system  of  telephotography  before  the  Civil 
Engineers'  Institute  of  Paris  on  Dec.  28,  numer- 
ous scientific  men  being  present.  He  trans- 
mitted a  photograph,  using  the  Paris-Marseilles 
telegraph  wires  and  return,  a  distance  of  1,100 
miles.  Then  he  attached  sending  and  receiving' 
instruments  to  wireless  apparatus  at  each  end 
of  the  hall  and  transmitted  a  picture  success- 
fully by  Hertzian  waves. 


SPECIAL  RATES  FOR  DEALERS. 

The  Merchants'  Association  of  New  York  An- 
nounce Special  Railroad  Rates  Which  Go 
Into  Effect  from  February  29  to  March  18. 


The  Merchants'  Association  of  New  York  an- 
nounces that  its  application  for  merchants'  rates 
to  New  York  during  the  spring  buying  season 
has  been  granted  'by  the  Trunk  Line  Association. 
The  rates  will  be  in  effect  on  February  29  to 
March  4,  inclusive,  March  14  to  March  18,  in- 
clusive, with  the  customary  fifteen-day  return 
limit.  The  special  rate  for  the  round  trip  will 
be  one  fare  and  one-third,  effective  under  the 
certificate  plan. 

Geographically  and  roughly  described,  the  ter- 
ritory of  the  Trunk  Line  Association  is  in  New 
York,  Pennsylvania,  New  Jersey,  Delaware, 
Maryland,  District  of  Columbia,  and  in  Virginia, 
north  and  on  the  line  of  the  Chesapeake  &  Ohio 
Railway.  The  concession  does  not  apply  from 
points  less  than  100  miles  from  New  York  city. 

A  little  later  the  Merchants'  Association  will 
be  able  to  give  particulars  as  to  the  special  fares 
to  this  city  from  Central  Passenger  Association 
Territory — the  Middle  West — after  which  the  re- 
duced rate  circulars  will  be  immediately  printed 
and  be  ready  for  distribution  by  members. 


START  THE  NEW  YEAR  RIGHT 


BY  SELLING 


The  Munson 
Folding  Horn 


The  One  Piece  Indestructible  Horn  For  All  Cylinder  and  Taper  Arm  Disc  Machines 

Can  be  opened  or  closed  in  30  seconds.    Made  of  selected  "Leatherette"  with  highly  finished  Metal 

Parts.    "We  guarantee  all  of  our  horns  against  rattle  or  blasting. 

In  solid  colors,  Gold  or  Black,  RETAIL,  $5.00.     Handsomely  Decorated  by  Hand,  fast  colors,  RET  All  $6.00. 

Sold  Only  Through  Jobbers 

Liberal  Discount  to  the  Trade 


CLOSED. 


The  Folding  Phonographic  Horn  Co., 


650=652  Ninth  Avenue 
NEW  YORK  CITY 


10 


THE  TALKING  MACHINE  WORLD. 


I5he  PKoiv-Arm  Attachment 

(PaLtervt  Pending) 

Can  be  Quickly  Attached  to 

Edison  Standard,  Home  and  Triumph  X  di         .  t 

Columbia  B.R.,  B.E.,  and  B.F.      \  rhonographs 

Without  MaLffing  the  Ca^sc 

No  Unsightly  Horn  Stand  or  Horn  Crane 
J\lo  Weight  on  lieproducer  or  Feed  Nut 

No  trouble  when  changing  Records  as  horn  can  be  turned 
to  any  position  (improved  construction  allows  horn  to  be  turned  in  a 
complete  circle)  Users  appreciate  this. 

Any  Disc  Horn  can  be  used, 
or  Edison  horn  can  be  cut  off  to 
fit  elbow  of  this  attachment. 

Phonographs  equipped  with 
the  Phon-Arm  reproduce  every 
sound  with  unusual  clearness  and 
with  all  the  mellow  effect  of  the 
long  tapering  horn. 

Readily  salable  with  new  out- 
fits and  the  thousands  of  machines 
in  use  gives  an  unlimited  field  to 
work  in. 


Retail  Price  $7.50 


Ask  Your  Jobber  to  Send  You 
a  Sample.  There  is  a  Good 
Profit  for  You, 

We  Also  Manufacture  Music  Stands,  Music  Racks,  Horn  Stands  and  Horn  Cranes 

for  the  Jobbing  Trade— Let  Us  Quote  You 

CHICAGO  STAND  CO. 

R.\if\js  T.    BroLdy,  Manager 

86  Kast  LaKe  Street,  Chicago,  111.,   U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


11 


EDWARD  LYMAN  BILL,  -    Editor  »nd  Praprietor 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson. 
W.  T.  Dykes,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NicKLiN,  L.  J.  Chamberlin. 

Boston  Office:  Ernest  L.  Waitt,  278a  Tremont  St. 

Chicftjo  Office:    E.  P.  Van  Harlingen,  195-197  Wabash 
Ave. 

Telephones:    Central,    114;  Automatic,  8643. 

Phil«.delDhia  Office  :       Minneapolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office  :  San  Francisco  Office : 

Chas.  N.  Van  Burkn.        S.  H.  Grax.  240  Sacramento  St. 

Cleveland  Office:  G.  F.    «  kscott. 

London,  England,  Ot.<ce: 
60  Basinghall  St.,  E.  C.     W.  Lionel  Sturdy,  Manager. 

Berlin,  Germany,  Chas.  Robinson,  Breitestrasse  6. 
Published  the  15th  of  every  month  at  I  Madison  Ave.  N.V 

SVBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  pet 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis 
count  is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable-  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^P~IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 

Long  DistOLnce  Telephones — Numbers 4677  and  4678  Gram- 
ercy.    Cable  Address:  "Elbill."  New  York. 


NEW  YOR-K,  JANUARY  15.  1908. 

Y  Q/^O  welcomed  a  couple  of  weeks  ago 
^  yyjKJ  and  according  to  some  of  the  best 
business  and  trade  experts  in  the  country  the 
year  will  render  an  excellent  account  of  itself  be- 
fore its  final  ushering  off  the  stage  next  Decem- 
ber. Conditions  in  the  financial  world  have 
grown  steadily  better  since  the  last  appearance 
of  this  publication  and  there  is  every  belief  that 
business  will  continue  to  improve  until  we  have 
reached  a  normal  state.  Reports  from  all  over 
the  country  show  that  large  numbers  of  workmen 
have  been  reemployed  and  that  factories  which 
closed  down  have  started  up  again,  many  of  them 
on  full  time.  All  of  this  presages  well  for  the 
New  Year,  for  the  workmen  after  all  are  the  best 
mediums  for  the  distribution  of  .money.  When 
the  mills  and  factories  are  closed  down  it  means 
that  the  great  distrilbuting  medium  has  ceased 
and  until  men  are  employed  business  stagnates. 

PROBABLY  talking  machine  dealers  have  felt 
the  closing  down  of  industrial  establish- 
ments in  their  various  localities  more  keenly 
than  almost  any  other  line  of  men,  because  it  is 
known  that  American  workmen  are  large  pur- 
chasers of  talking  machines  and  records.  Of 
course  the  higher  priced  records  are  sold  to  peo- 
ple of  more  extensive  means  but  the  workmen, 
most  of  whom  draw  excellent  wages,  have  been 
and  will  continue  to  be,  when  employed,  large 
users  of  talking  machines  and  accessories,  hence 
the  statement  that  factories  which  were  closed 
down  are  opening  up  in  every  section  of  th3  coun- 
try is  the  best  kind  of  news  which  we  could  give 
to  our  readers  in  the  first  issue  of  the  New  Year. 
If  factories  close  then  the  workmen  stop  pur- 
chasing supplies  and  in  a  little  while  more  estab- 
lishments close.  In  other  words,  we  are  close  to 
the  great  producing  masses  all  the  time  and  upon 
them  we  depend  largely  as  great  factors  in  our 
industrial  progress.  When  they  quit  work  they 
stop  consuming  and  they  constitute  an  army  of 
consumers  when  well  employed. 


A3  we  stated  in  the  last  World,  Christmas 
trade  was  disappointing  and  still  it  is  sur- 
prising what  a  vast  number  of  talking  machines 
were  sold  for  holiday  presents  throughout  the 
broad  land.  As  yet  no  exact  or  definite  state- 
ment is  possible  regarding  the  returns  for  the 
year  1907.  We  have  been  collecting  some  rather 
interesting  data  and  it  is  safe  to  say  with  the 
majority  of  talking  machine  dealers  the  year's 
final  results  will  bear  comparison  with  those  of 
that  remarkably  prosperous  year  1906.  Up  to  the 
end  of  October  when  the  late  financial  stringency 
first  became  acute  the  general  opinion  was  that 
1907  would  be  a  record  breaker,  and  despite  cer 
tain  drawbacks  such  as  cold  spring  and  other  con- 
ditions which  militated  against  business,  the  first 
ten  months  of  the  year  bore  out  these  predictions. 

DURING  the  greater  part  of  the  year  condi- 
tions were  such  as  to  convince  retailers 
that  unless  they  were  prompt  with  their  orders 
they  would  be  unable  to  get  talking  machines  and 
accessories  as  they  might  require  them.  As  a 
result  large  quantities  of  machines  were  or- 
dered in  the  anticipation  that  the  manufacturers' 
inability  to  deliver  all  that  were  booked  would 
prevent  the  retailers  from  being  surcharged  wun 
goods  at  the  end  of  the  season.  As  a  result  of 
heavy  orders  throughout  the  early  summer  many 
jobbers  had  large  stocks  on  hand  upon  which  to 
draw  for  the  holiday  trade,  and  a  good  many  of 
them  have  thus  far  stock  suflicient  to  carry  them 
through  the  season  and  to  be  in  pretty  good  shape 
for  the  beginning  of  the  year. 


THE  present  situation  would  seem  to  indicate 
that  jobbing  trade  will  be  pretty  light  dur- 
ing January.  That  is  to  be  expected  even  in 
normal  times,  but  it  is  surprising  how  good  the 
retail  business  was  during  the  past  month.  Some 
of  the  reports  which  have  reached  us  from  retail 
merchants  show  an  unusually  large  distribution 
of  talking  machines.  These  conditions  show 
that  the  great  masses  of  purchasers  throughout 
the  country  had  money  to  spend  and  they  were 
willing  to  spend  it  for  modern  creations  such  as 
talking  machines.  It  would  seem  to  us  therefore 
as  we  view  the  trade  that  the  New  Year  will 
render  an  excellent  account  of  itself  and  no  good 
reason  can  be  advanced  why  men  should  not  go 
ahead  and  conduct  their  affairs  along  sound  busi- 
ness lines. 

It  is  not  perhaps  the  time  for  splurging,  but 
it  is  time  to  exercise  good  sound  judgment  and 
plenty  of  progressive  spirit  in  the  conduct  of 
one's  affairs.  The  country  is  not  going  to  the 
dogs  and  the  more  the  pessimistic  spirit  is  cul- 
tivated the  worse  it  will  be  for  legitimate  busi- 
ness interests.  This  country  is  too  rich  in  every- 
thing to  remain  in  a  state  of  uncertainty  and  in- 
activity. The  wheels  must  go  forward  not  back- 
ward. The  general  condition  does  not  form  the 
correct  setting  for  a  long  continued  depression, 
and  the  quicker  'business  men,  manufacturers, 
jobbers  and  retailers  take  this  view  of  the  situa- 
tion the  better  it  will  be  for  them.  Talking  ma- 
chines will  be  made  and  sold  in  large  quantities 
during  1908  and  it  is-  pretty  safe  to  predict  that 
the  most  progressive  men  will  take  advantage  of 
the  situation  to  forge  ahead  in  their  various  lo- 
calities. Many  of  the  far-sighted  men  will  not 
hesitate  to  prosecute  their  business  with  vigor 
and  determination.  They  will  be  liberal  in  their 
advertising  appropriations  and  at  the  round  up 
at  the  close  of  the  year  they  will  find  that  their 
outlay  will  have  brought  them  excellent  returns. 


THE  announcement  made  by  the  Columbia 
Phonograph  Co;  in  an  advertisement  ap- 
.  pearing  in  another  portion  of  this  paper  will 
draw  forth  a  good  deal  of  comment  in  all  sec- 
tions of  the  country.  The  statement  is  made  by 
this  concern  that  no  more  Columbia  monthly  lists 
of  new  records  will  be  issued.  The  regular  es-' 
tablished  form  of  issuing  monthly  bulletins  will 
be  replaced  by  a  plan,  whereby  supplements  will 
be  issued  quarterly,  and  it  is  the  intention  of  the 
Columbia  organization  to  bring  out  only  "hits" 
between  times.  Surely  such  an  iconoclastic  move 
as  this  by  a  great  creating  and  distributing  con- 
cern will  at  once  cause  keen  comment  every- 
where and  much  speculation  as  to  the  resultant 
effects  of  such  a  move  upon  the  general  business. 
The  Columbia  plan  boiled  down  is  this — to  cut 
out  monthly  lists  of  records;  issue  a  condensed 
list  every  three  months  and  large  catalogs  twice 
a  year.  Emphasis  is  place'd  upon  the  fact  that 
new  records  will  appear  at  irregular  intervals. 
Announcements  of  new  records  will  be  made  as 
soon  as  successes  are  scored,  perhaps  several 
times  a  month.  In  other  words,  just  as  soon 
as  there  are  any  big  "hits"  the  Columbia  people 
propose  to  place  them  in  the  hands  of  their 
dealers  with  the  least  possible  delay.  The 
Columbia's  announcement  is  arranged  in  a  force- 
ful and  entertaining  manner,  and  tells  the  story 
of  a  new  policy  adopted  by  one  of  the  great  talk- 
ing machine  concerns. 

WE  take  this  opportunity  of  returning  our 
thanks  to  our  friends  and  readers  every- 
where for  the  many  good  wishes  for  the  New  Year 
which  have  (been  sent  to  our  office.  In  the  con- 
duct of  an  institution  such  as  this  it  is  necessary 
in  order  that  a  fair  degree  of  success  may  be 
attained,  to  have  the  support  not  merely  finan- 
cially, but  morally  of  a  large  number  of  people. 
There  must  be  sympathy  between  this  enterprise 
and  those  whose  interests  it  seeks  to  serve.  When 
this  paper  was  launched  on  the  15th  of  January 
three  years  ago  the  statement  was  made  by  the 
editor  that  he  should  endeavor  by  conscientious 
advocacy  of  trade  interests  to  win  the  support  of 
the  trade,  by  producing  a  publication  which 
should  be  a  helpful  adjunct  to  the  industry.  How 
we  have  succeeded  is  well  known  to  our  readers, 
to  whom  we  extend  hearty  thanks.  May  the  New 
Year  be  one  of  prosperity  for  all  those  whose 
interests  are  interlocked  with  the  talking  ma- 
chine affairs.  And  may  we  all  be  ever  mindful 
of  the  fact  that  each  individual  can  contribute 
something  towards  the  restoration  of  confidence, 
while  we  may  be  separated  tiny  human  atoms, 
yet  together  we  form  a  gigantic  unit  of  strength 
sufficient  to  demolish  every  obstacle  which  olh- 
structs  the  path  of  prosperity.  Let  us  then  stand 
shoulder  to  shoulder. 

SOME  of  the  views  expressed  by  leading  mem- 
bers of  the  western  talking  machine  trade 
anent  business  conditions  appearing  in  another 
portion  of  this  issue  will  be  of  interest  to  read- 
ers everywhere.  The  more  optimistic  the  rays 
that  can  be  disseminated  in  the  spots  where  the 
dark  shadows  still  linger  the  better  it  will  be 
for  all. 

JUDGING  from  information  which  reaches  us 
there  will  be  a  number  of  specialties  placed 
on  the  market  this  year  which  will  greatly  in- 
terest talking  machine  dealers.  It  is  stated  on 
excellent  authority  that  there  are  several  busi- 
ness moves  to  be  made  on  the  trade  chess  board 
which  will  create  comment  when  announced. 


12 


THE  TALKING  MACHINE  WORLD. 


THE  HOEFFLER  MFG.  CO.'S  HANDSOME  QUARTERS  IN  MILWAUKEE. 


This  photograph  shows  the  main  floor  of  the 
Hoeffler  Manufacturing  Co.'s  store  at  Milwaukee, 
Wis.  The  company  besides  being  the  Wisconsin 
agents  for  the  Wurlitzer  automatic  instruments 
and  the  Regina  music  box,  has,  what  is  con- 
sidered the  largest  display  of  Victor  and  Edison 
machines  in  the  state. 

Recent  improvements  just  made  at  the  new 
store,  306-308  West  Water  street,  make  it  one  of 
the  finest  talking  machine  and  automatic  musical 
instrument  houses  in  the  northwest.  Over 
$10,000  has  been  expended  in  remodeling  and 
furnishing  this  spacious  building. 

The    main    floor    is    particularly  handsome. 


Mammoth  ferns  together  with  unique  electrical 
decorations  form  an  artistic  arrangement  of 
over  200  music  producing  machines,  some  of 
which  sell  as  high  as  $4,000. 

Although  in  the  talking  machine  business  but 
a  short  time,  the  company  through  the  untiring 
efforts  of  Mr.  Hoefiler  have  already  built  up  a 
large  business  in  this  line.  The  upper  floors  are 
salesrooms  for  the  Wurlitzer  automatic  instru- 
ments and  Regina  music  boxes.  During  the  past 
few  years  the  eotmpany  have  toeen  engaged  in 
wholesaling  these  instruments  they  have  gained 
an  enviable  position  among  other  dealers  Of  the 
city  as  well  as  state. 


As  can  be  seen  in  the  picture,  the  company 
have  five  private  salesrooms,  soundproof,  with 
plate-glass  windows,  thus  making  it  possible  to 
avoid  delays  in  demonstrating  the  various  ma- 
chines to  prospective  customers.  Besides  having 
a  stock  of  about  200  machines  on  the  main  floor, 
Mr.  HoeflBer  also  has  in  stock  3-5,000  Edi!on  and 
Victor  records,  said  to  be  the  largest  collection 
in  the  country.  The  basement  is  devoted  entirely 
to  repair  work  and  several  men  are  kept  busy 
repairing  musical  instruments  of  all  kinds. 


CONCERT  OVER  THE  TELEPHONE. 

-The  Southern  California  IVlusic  Co.  Inaugurated 
This  Novel  Departure  Just  Before  the  Holi- 
days and  Enabled  the  Subscribers  of  the 
Telephone  Co.  to  Enjoy  Opera  in  Their 
Homes — Moving  Picture  and  Song  Concert 
Given  by  Ar^'.her  Concern. 


(Special  to  The  T;i Iking  Machine  W'jrld.) 

Santa  Barbara,  Cal.,  Jan.  7,  1908. 

This  is  one  pity  at  least  where  the  talking 
machine  is  being  brought  to  the  attention  of  the 
public  and  as  a  result  much  good  is  said  to  be 
resulting  from  the  publicity,  the  trade  in  that 
line  being  very  satisfactory.  Many  unique 
schemes  are  being  tried  for  popularizing  the 
"talker"  and  with  excellent  results. 

The  Southern  Califo.nia  ilusi'c  Co.,  who  have 
a  branch  store  in  this  city,  just  before  the  holi- 
days conceived  the  idea  of  giving  a  talking  ma- 
chine concert  over  the  telephone.  The  selections 
chosen  were  from  Verdi's  "Ernani,"  and  through 
arrangements  made  with  the  Home  Telephone 
Co.,  a  number  of  subscribers  had  the  pleasure 
of  hearing  the  music  of  the  opera  in  their  homes. 

So  successful  did  the  telephone  scheme  work 
that  N.  E.  Paulin,  manager  of  the  talking  ma- 
chine department  of  Guernsey  S.  Brown,  con- 
ceived the  idea  of  an  illustrated  song  concert  to 
counteract  it  in  favor  of  his  own  concern.  Over 
100  slides  were  used  to  illustrate  the  songs,  the 
music  being  furnished  through  the  medium  of 
the  Victor  Victrola. 


We  manufacture  and  sell  more 


Repe^ir  Pa^rts 

For  all  kinds  of  Talking  Machines 

than  any  other  house. 

This  is  due  to  the  high  quahty 
and  low  price  that  we  make. 

Our  catalog  contains  about  200 
parts  and  we  are  constantly 
adding  to  it. 

A  trial  order  will  convince  you 
of  the  above  statement. 


The  Talking  NdLchine  Supply  Co. 


400  FIFTH  AVENUE 


NEW  YORK 


A.  P.  PETIT.  General  Manager 


Nosotros  fabricamos  y  vendemos  mas 

ACCESOmOS 

para  toda  clase  de  fonografos 

que  alguna  otra  casa. 

Esto  es  debido  a  la  alta  calidad 
y  bajos  precios  que  cotizamos. 

Nuestro  catalogo  contiene  cerca 
de  200  partes  y  continuamente 
estamos  aorreo^ando  otras  nuevas. 

Uno  orden  de  ensayo  lo  con- 
vencera  de  lo  tjue  arriba  mani- 
festamos. 


The  Talking  Machine  Supply  Co. 


400  FIFTH  AVENUE 


NEW  YORK 


A.  P.  PETIT.  Gerente 


THE  TALKING  MACHINE  WORLD. 


13 


THE  DOWNFALL  OF  A  CZAR. 

How  a  Talking  Machine  Was  Responsible  for 
the  Overthrow  of  the  Despot  of  'Possum  Hol- 
low— The  Wily  Game  of  a  Slick  Record  Sales- 
man Who  Caused  the  Trouble. 


Old  Uncle  Abel,  a  venerable  darkey  with  white 
hair  and  a  nicety  of  demeanor,  acquired  while 
"house  boy"  on  the  Warren  plantation  in  the 
ante-bellum  days,  was  recognized  as  the  leading 
spirit  in  that  mysterious  black  man's  settlement 
down  the  "neck,"  known  as  "Possum  Hollow." 
Uncle  Abel  was  conservative  to  a  fault  and  loved 
to  cling  to  the  old  way  of  doing  things,  so  when, 
therefore,  he  decided  to  adopt  anything  of  a 
modern  nature  it  was  up  to  the  other  residents 
of  the  Hollow  to  follow  suit  if  they  were  to  be 
considered  among  the  elite.  So  strong  was  Uncle 
Abel's  position,  however,  that  none  dared  to 
adopt  a  new  and  unknown  article  without  his 
sanction,  and  even  the  "sassy  No'thern  niggers" 
found  that  their  assumption  of  superior  knowledge 
carried  no  weight  against  Uncle  Abel's  ruling.  But 
the  reign  of  the  czar  of  the  Hollow  was  doomed 
to  end  suddenly  after  a  duration  of  forty  years 
or  more  and  the  talking  machine  was  responsible. 

Uncle  Abel  had  driven  up  to  the  general  store 
of  Mr.  Roberts  at  Saunders  behind  his  mule 
"Pete,"  and  while  lashing  the  beast  'fore  and  aft' 
to  prevent  his  sudden  disappearance,  had  been 
regaled  with  the  strains  of  "It's  Always  de'  Same 
in  Dixie,"  issuing  from  the  horn  of  a  talking 
machine  from  the  stock  purchased  the  day  be- 
fore by  Mr.  Roberts.  It  may  be  mentioned  here 
that  the  reproduction  was  far  from  perfect  owing 
to  the  fact  that  the  machine  was  one  of  a  job 
lot  of  premium  machines  of  o!bscure  make  ob- 
tained at  an  auction  by  the  storekeeper  for  a 
mere  song.  However,  the  idea  was  new  to  Uncle 
Abel  and  the  music  sounded  good.  Mr.  Roberts, 
seeing  the  old  man  was  interested  proceeded  to 
render  "Down  'Mobile,"  "Carry  Me  Back  to  Die' 
Virginny,"  and  other  airs  dear  to  the  darkey's 
heart.  It  did  not  take  Uncle  Abel  long  to  decide 
that  Possum  Hollow  needed  a  talking  machine 
and  that  Aunt  Adaline's  egg  money,  saved  for  a 
new  gingham  dress,  was  much  better  invested  in 
such  a  pleasure  producing  instrument.  That  very 
night  the  machine  was  installed  in  Uncle  Abel's 
parlor  and  all  the  Hollow  came,  saw  and  were 
smitten.  The  following  day  the  stock  of  two 
dozen  machines,  and  perhaps  200  records,  were 
sold  out  to  the  denizens  of  the  Hollow  at  prices 
that  would  have  made  the  seller  of  stencil  pianos 
at  $400  feel  like  a  poor  misguided  piker.  All 
sorts  of  sacrifices  were  made  to  raise  money  to 
buy  talkers  and  several  white  folks  living  near 
by  missed  articles  that  possessed  a  ready  cash 
value. 

The  musical  education  of  the  Hollow  was  rapid 
for  ears  that  had  regarded  "Old  Kentucky  Home" 
and  "Old  Black  Joe"  as  classics  soon  learned  to 
■really  appreciate  the  superior  (?)  qualities  of 
■\Everybody  Happy"  and  "Lindy  by  the  Water- 
melon Vine."  The  "hlind  tigers"  lost  their  trade 
to  an  alarming  extent  for  everyone  stayed  home 
at  night  to  listen  to  their  treasures  producing 
melody.  A  trip  through  the  Hollow  was  like  a 
trip  through  old  Madrid  on  fete  day,  with  the 
exception  that  where  in  the  latter  city  the  old 
Castilian  love  songs  were  accompanied  by  the 


The  J  K^p^^*^r 


SELLS  HOME 
Machines  at  sight 

Can  be  attached  in  five  minutes.  No  drilling. 
Returns  in  less  than  one  second.  Noiseless, 
speedy  and  sure.    Sold  by  Jobbers  everywhere. 

ACME  REPEATER  COMPANY,  -  INDIANAPOLIS,  IND. 


tinkling  of  the  mandolin  and  guitar  in  the  Hol- 
low the  music  was  aided  by  the  rattle  of  the 
horn  and  the  scratching  of  the  record. 

All  went  merrily,  however,  until  one  fateful 
day  when  a  drummer  invaded  the  Hollow  with  a 
great  stock  of  dead  records,  i.  e.  records  that  were 
passe  when  the  talker  was  young.  He  sold  his 
stock  out  inside  of  an  hour  and  made  his  escape 
by  claiming  that  a  rule  of  the  company  was 
that  no  records  should  be  sold  until  a  certain 
date  and  exacting  a  promise  from  his  customers 
that  they  would  not  play  them  for  at  least  a 
week.  In  support  of  his  statement  he  exhibited 
to  those  who  could  read  an  advance  list  of 
records  of  one  of  the  leading  companies,  the 
latest  Iby  the  way,  where  a  time  limit  was  placed 
upon  their  sale. 

But  when  the  records  were  played  then  the 
trouble  began.  Instead  of  rich  operatic  selec- 
tions the  purchasers  were  treated  to  such  songs 
as  "Coon,  Coon,  Coon,"  "Nigger  Nigger,  Never 
Die,"  "St.  Patrick's  Day  is  a  Bad  Day  for  Coons," 
and  other  songs  of  like  nature,  the  words  and 
sentiment  of  which  grated  harshly  upon  the  deli- 
cate "colored"  ears  of  the  Hollow.  The  new 
records  broke  the  spell  with  startling  suddenness 
and  when  the  residents  of  Possum  Hollow 
realized  that  the  adored  Uncle  Abel  had  set  the 
fashion  that  led  them  to  give  up  all  to  possess 
machines  that  could  so  insult  them,  their  rage 
knew  no  bounds.  The  "Czar  of  Possum  Hollow" 
saw  his  reign  ended  instanter  and  woe  is  he  who 
mentions  talking  machines  in  the  Hollow. 

The  downthrow  of  Uncle  Abel  meant  freedom 
for  the  Hollow,  but  freedom  to  a  sadder  and 
wiser  people  on  the  verge  of  despondency. 


LICHTY  DOUBLES  CAPACITY. 


Can  Now  Boast  of  a  Talking  Machine  Depart- 
ment That  Is  Metropolitan  in  Every  Respect. 


(Special  to  The  Talking  Machine  World.) 

Reading,  Pa.,  January  7,  1908. 
Charles  H.  Lichty,  the  music  dealer  of  641 
Penn  street,  has  nearly  doubled  the  capacity  of 
his  quarters  and  can  now  boast  of  one  of  the 
most  commodious  music  houses  in  this  section. 
The  annex  faces  on  Court  street  and  is  a  four- 
story  addition.  In  merging  it  with  the  old  por- 
tion of  the  building  excellent  judgment  was 
shown  in  joining  the  various  departments  of  the 
business.  Conspicuous  among  the  improvements 
is  the  talking  machine  salesroom,  which  is  ap- 
proached from  the  main  floor  hy  an  easy  and 
handsome  staircase.  It  is  a  beautifully  finished 
department  in  which  are  advantageously  dis- 
played the  various  makes.  The  several  styles 
of  horns  and  accessories,  including  attractive 
cabinets,  are  exhibited.  The  other  departments 
for  the  sale  of  pianos,  sheet  music,  etc.,  are  also 
arranged  in  a  most  convenient  and  attractive 
manner. 


NOVEL  PLAN  OF  PUBLICITY. 


There  are  many  amusing  incidents  related  re- 
garding the  various  means  adopted  to  attract  the 
trade  in  these  days  of  frenzied  finance  and  hustle. 
A  very  slick  trick  was  that  reported  in  a  Chi- 
cago paper  some  time  ago:  One  of  the  partners 
of  a  firm  went  into  court  and  filed  a  bill  for 
injunction  to  restrain  the  other  partner  from 
sacrificing  the  goods  in  their  store  at  figures  far 
below  cost.  The  plamtiff  set  forth  in  detail  that 
his  partner  had  with  some  insane  desire  marked 
all  the  goods  in  the  store  down  below  cost.  Then 
he  went  into  details  and  showed  how  different 
articles  were  being  sacrificed  notwithstanding  his 
protest,  and  asked  the  court  to  issue  an  injunc- 
tion and  restrain  the  fractious  partner.  It  was 
a  strange  fight  and  the  newspapers  took  it  up 
and  devoted  columns  to  the  novel  case.  The 
result  was  that  people  on  the  lookout  for  bar- 
gains flocked  to  the  store  and  purchased  goods. 
Day  after  day  the  hearing  for  an  Injunction  was 
delayed,  and  finally  when  the  free  advertisement 
had  been  worked  to  its  end,  the  whole  cost  to  the 
firm  for  thousands  of  dollars'  worth  of  advertis- 
fng  being  about  ?25. 


Now  for 

1908 


Start  right  in  to  make  1908  a 
better  and  more  prosperous  year 
than  any  that  have  gone  before. 

Make  up  your  mind,  to  do  a 
larger  business  and  make  more 
money,  and  then  set  about  doing  it. 

Show  people  you  appreciate  their 
trade,  by  making  every  effort  to 
please  them.  Try  to  anticipate 
their  wants  so  that  you  can  satisfy 
them.  If  you  haven't  what  they 
want,  get  it  for  them — and  do  it 
promptly. 

When  you  tell  a  customer  you'll 
have  what  he  wants  on  a  certain 
day,  see  that  it's  there  when  the 
time  comes.  How  can  you  do 
that  ?  By  having  a  wideawake 
jobber  who  knows  his  business  and 
attends  to  it. 

If  your  present  jobber  isn't  that 
kind ;  if  he  hands  you  out  promises 
and  puts  you  in  a  hole  by  not  ship- 
ping your  goods,  you  have  suffi- 
cient reason  for  dropping  him. 
And  we  are  a  candidate  for  his 
position. 

We  ship  all  orders  the  same  day 
they  are  received.  It  takes  a  large 
stock  to  give  this  kind  of  service, 
but  there  isn't  anything  in  Victor 
talking  machines  and  records,  rec- 
ord cabinets,  fiber  cases,  trumpet 
horns,  English  needles  or  other 
accessories  that  you  won't  find 
here. 

Write  for  our  latest  catalogue, 
and  then  put  us  to  the  test.  You'll 
quickly  see  the  advantage  of  hav- 
ing a  jobber  like  us. 

The  Victor  Distributing 
and  Export  Company 

256  Broadway,  NEW  YORK 


14 


THE  TALiaNG  MACHINE  WORLD. 


The  New  Horn  of  The  Edison 
Phonograph  Meets  a  Long  Felt  Want 


This  new  horn  is  big,  shapely 
and  handsome.  It  sets  the  instru- 
ment off  and  gives  to  the  reproduced 
sounds  a  clearness  and  sweetness  not 
possible  with  other  horns. 

The  appeal  it  makes  to  the  con- 
sumer is  instantaneous.  It  looks  the 
money  and  it  gives  the  results. 

The  horn  is  sold  with  the  Phono- 
graph as  a  part  of  it — one  price  for 
both.  One  set  of  motions  and  the 
whole  transaction  is  completed. 

The  horn  brings  the  dealer  a  good 
profit.  The  price  is  fixed,  just  as  the 
price  of  the  Phonograph  is  fixed.  No 
competitor  can  influence  a  sale  by 
cutting  the  price  on  the  horn  and  as 


the  Edison  horn  is  made  for  the  pur- 
pose of  securing  the  best  results  from 
the  Phonograph,  no  stock  of  horns  is 
necessary. 

The  new  equipment  of  the  Edison 
puts  the  Phonograph  selling  proposi- 
tion on  the  right  basis.  It  means 
easier  and  quicker  sales,  full  profits 
every  time,  no  unfair  competition 
and  no  accessory  stock. 

If  you  are  not  an  Edison  dealer, 
you  are  overlooking  a  big  money- 
making  opportunity. 

Write  to-day  for  full  information 
and  the  name  of  a  nearby  jobber  who 
can  give  your  order  immediate  atten- 
tion. 


NATIONAL  PHONOGRAPH  COMPANY 

59  LaKeside  Avenue  ORANGE:,  N.  J. 


THE  TALKING  MACHINE  WORLD. 


15 


TALKER  AS  A  VOTE  MAKER. 

Much  in  Use  in  Political  Campaigns  in  England 
as  It  Was  Used  Recently  in  the  Gubernatorial 
Contest  in  New  York  State — Used  With 
Magic  Lantern  in  the  Streets  of  London  by 
Conservative  Orators. 


Talking  machines  as  political  spellbinders 
became  familiar  to  the  people  of  this  country 
during  a  recent  campaign  for  governor  of  New 
York  State  and  other  ofHcials  throughout  the 
country.  It  is  interesting  therefore  to  know 
how  the  idea  was  adopted  in  England  not  long 
ago  when  the  gramophone  was  used.  A  recent 
dispatch  from  London  described  the  matter  as 
follows: 

North  and  south  from  Westminster  bridge  one 
day  recently  streamed  one  of  the  most  novel  po- 
litical processions  ever  seen  in  England.  It  was 
composed  of  eighteen  specially  built  single-horse 
vans,  each  manned  by  three  tory  campaigners, 
equipped  with  magic  lanterns,  gramophones, 
posters,  placards  and  collapsible  platforms.  The 
sides  of  the  vans  were  gay  with  campaign  paper 
suggesting  the  bills  of  a  circus. 

The  principal  member  ■  of  the  trio  on  each 
wagon  was  a  workingman  orator  of  tory  convic- 
tions; the  others  were  respectively  the  o-perator 
of  the  magic  lantern  and  gramophone  and  the 
driver.  These  smartly  decked  horse  vans  will 
travel  all  about  the  country  until  April,  holding 
meetings  at  the  gates  of  mills  and  factories  at 
the  noon  hour  and  in  halls  in  the  evening.  The 
traveling  orators  will  be  assisted  by  local  tory 
campaigners  and  the  gospel  of  tariff  reform  will 
be  poured  into  the  ears  of  people  of  all  classes 
in  all  districts. 

The  van  men  will  eat  and  sleep  in  luxurious 
hotels  when  possible,  but  in  the  wayside  inns  of 
the  remoter  rural  districts  when  necessary.  The 
speakers  are  cockneys,  Lancashire  men,  York- 
shire men,  Midlanders,  west  country  men,  car- 
penters, joiners,  painters,  miners  and  railway  em- 
ployes.   The  main  gramophone  records  contain 


speeches  by  Balfour,  Chamberlain,  Bonar,  Law 
and  Chaplin,  together  with  catchy  tory  sayings 
and  music.  On  the  backs  of  the  vans  will  be 
thrown  lantern  views,  while  the  orators  and  in- 
strument operators  stand  on  the  fold-up  plat- 
forms fastened  to  the  sides  of  the  vehicles. 

The  vehicle  meetings  began  on  the  outskirts 
of  London.  They  attracted  immense  crowds  and 
stirred  up  the  "hooligans"  who  flock  to  the  sub- 
urbs of  the  city  for  carol  singing  toward  Christ- 
mas time.  The  campaign  will  be  whole-heartedly 
protectionist.  Balfour  has  drawn  steadily  nearer 
to  Chamberlain  for  several  years,  going  gradu- 
ally in  order  to  carry  at  least  a  majority  of  the 
tory  party  with  him.  His  latest  speeches  show 
that  he  feels  protectionism  can  be  more  candidly 
avowed  now  without  driving  the  unionists 
asunder.  Hence  the  fight  between  the  protec- 
tionists and  free  traders  at  once  will  become 
open  and  fierce. 


SURPRISING  THE  SURPRISERS. 

The  Talking  Machine  Fittingly  Responds  to  a 
Presentation  Address. 


The  making  of  set  speeches  by  the  talking  ma- 
chine, which  if  delivered  orally  would  be  de- 
scribed as  extemporaneous,  is  one  of  the  latest 
of  the  achievements  of  this  versatile  machine. 
The  Minneapolis  Journal  relates  an  incident 
which  occurred  in  that  city  not  long  ago  wherein 
the  "talker"  was  the  chief  spokesman  upon  the 
occasion  of  a  large  gathering  of  the  employes  of 
a  large  manufacturing  firm  assembled  to  present 
their  employer  with  a  diamond  ring. 

The  gentleman  thus  honored  received  intima- 
tion of  the  proposed  presentation,  which  was  in- 
tended to  be  a  complete  surprise.  Not  to  be  out- 
done in  the  matter  of  surprises  he  formulated  a 
speech  expressing  his  thanks  for  the  gift,  his 
good  wishes  to  the  donors  and  his  assurance  that 
the  firm  was  largely  indebted  for  its  success  to 
the  loyal  support  of  its  employes. 

The   appointed    day   came,   the   workers  as- 


Recommended  as  Best 
By  those  Who  Know  Best 


Every  dealer  who  would  like  to  add  to  his  business  a  feature  that  will  increase  it  from 
10  to  30  per  cent,  should  give  his  consideration  to  the  following  recommendation. 

*'The  undersigned  E.  E.  and  Minister  Plenipotentiary  of  His  Majesty,  the  King  of  Spain,  to  the  United  States, 
has  much  pleasure  in  stating  that  the  words  for  the  study  of  the  Spanish  language  as  prepared  by  the  International 
Correspondence  Schools,  of  Scranton,  Pa.,  which  I  have  carefully  listened  to,  are  the  most  perfect  rendering  of  the 
pure  Castilian  pronunciation.  I  consider  them  invaluable  to  the  student  of  our  language,  and  cannot  too  much 
praise  their  efficiency  and  convenience."  EMILIO  DE  OJEDA. 

This  official  endorsement  is  the  highest  possible  recommendation  for  the  efficiency  and 
accuracy  of  the  1.  C.  S.  Spanish  Course,  and  plainly  tells  the  characteristics  of 

ICS.  lANGUAGESYSTEM 

PHONOGF^APH 

This  system  of  language  instruction  is  in  use  at  the  U.  S.  Government  War  College  at 
Washington,  and  the  phonograph  system  has  been  lately  adopted  by  tlie  University  of  Chicago, 
and  everyvirhere  it  is  being  recognized  as  the  coming  method  of  language  instruction.  Phono- 
graph dealers  all  over  the  country  have  been  very  successful  in  handling  the  language  feature 
in  connection  with  their  other  business.  There  is  no  reason  why  you  cannot  do  the  same — • 
there  is  no  reason  why  you  should  not  do  it  next  month,  only  because  of  your  own  indiffer- 
ence and  negligence  to  write  now  asking  for  further  particulars.  Don't  you  think  it  worth 
while  to  find  out  more  about  such  a  feasible  means  of  increasing  your  business  ? 


Write  us  a  postal  to-day. 


INTERNATIONAL  CORRESPONDENCE  SCHOOLS, 


SCRA.1NTOIV, 
PA. 


sembled  in  a  large  room  in  the  factory,  their 
spokesman  rattled  off  his  presentation  speech  in 
parrot-like  fashion,  the  gift  was  handed  to  the 
head  of  the  concern  and  there  was  a  pause,  dur- 
ing which  the  proprietor  was  supposed  to  he  re- 
covering from  his  surprise  and  maldng  heavy 
drafts  upon  his  gray  matter  in  the  effort  to  put 
together  a  suitable  reply.  But  he  did  nothing  of 
the  kind.  Instead,  he  turned  to  a  graphophone 
stationad  near  him  and  set  it  in  motion.  Then 
there,  was  a  surprise,  but  it  wasn't  on  the  part  of 
the  owner.  From  the  great  horn  attached  to  the 
machine  issued  the  well-known  tones  of  the  pro- 
prietor's voice  fluently  delivering  in  well  chosen 
words,  the  speech  which  the  employes  expected  to 
hear  pronounced  in  a  halting  manner  and  in  a 
voice  trembling  with  suppressed  emotion. 

The  employes  were  astonished,  and,  as  the  re- 
volving cylinder  of  the  machine  waxed  more  elo- 
quent, their  expressions  of  amazement  gave  way 
to  exclamations  of  pleasure  and  appreciation. 


SUCCEEDINQ^REET  ORGAN. 

The  Talking  Machine  Now  Has  Found  a  New 
Field  That  of  Furnishing  Street  Music. 


The  prospects  are  that  the  talking  machine 
will  succeed  the  barrel  organ  as  a  means  of  pro- 
ducing street  music  in  Berlin,  Germany,  one 
enterprising  music-producer  at  least  having 
adopted  the  former.  Tlie  man  referred  to  pur- 
chased an  ordinary  talker,  mounted  it  upon  a 


TAI.KKU    I  Shli    UN  STIICET. 

small  carriage  and  equipped  it  with  a  large 
horn  that  would  carry  the  sound  for  a  good  dis- 
tance. The  scheme  proved  an  instant  success  and 
bids  fair  to  make  the  originator  a  wealthy  man. 

It  is  said  the  other  owners  of  barrel  organs, 
observing  how  popular  the  talking  machine  is, 
have  decided  to  sell  their  organs  and  invest  in 
the  modern  machine.  As  an  aid  to  record  sales 
the  new  innovation  should  prove  of  decided  value 
inasmuch  as  any  one  owning  a  machine  and  hear- 
ing the  street  "talk"  playing  a  record  that  ap- 
pealed to  them  would  very  likely  buy  the  record 
to  add  to  their  collection. 

We  illustrate  on  this  page  the  first  of  these 
talking  machines  which  gives  an  excellent  idea 
of  the  manner  in  which  the  scheme  is  worked. 


A  PROGRESSIVE  SAVANNAH  HOUSE. 


One  of  the  strongest  factors  in  the  talking  ma- 
chine trade  of  the  South  is  the  department  con- 
ducted by  W.  H.  Oppenheimer  in  the  store  of 
Youmans  &  Leete,  Savannah,  Ga.  Started  only 
twelve  years  ago  this  house,  until  very  recently 
found  it  necessary  to  conduct  five  branch  stores 
in  different  parts  of  the  city.  These  stores,  how- 
ever, have  been  discontinued,  owing  to  the  fact 
that  the  company  decided  that  they  could  best 
serve  the  interests  of  the  many  dealers  buying 
through  them,  if  they  discontinued  their  retail 
ibusiness  and  devoted  themselves  exclusively  to 
the  wholesale. 

They  now,  therefore,  wholesale  direct  from 
headquarters,  where  they  occupy  all  the  upper 
floors  of  a  building  at  the  corner  of  Barnard  ana 
State  streets.  The  outside  business  of  this  con- 
cern has  also  grown  to  tremendous  proportion 
until  at  the  present  time  they  have  a  well  estab- 
lished trade  in  several  of  the  neighboring  states, 
including  Florida,  North  and  South  Carolina,  and 
Alabama. 


16 


THE  TALKING  MACHINE  WORLD. 


START  THE  NEW  YEAR  RIGHT 

And  vou  will  start  it  right  in  a  business  sense 
if  you   immediately  form  an  alliance  with 

me  REGINAPHONE. 

of  course  you  have  heard  of  this  attractive  creation,  but  have  you 
placed  it  in  stock?  If  not,  you  haven't  the  remotest  idea  of  what  a 
good  trade  puller  it  is.  It  would  surprise  you  to  know  how  some 
dealers  have  captured  Christmas  trade  by  means  of  the  Reginaphone. 
It  will  not  surprise  you  however  to  learn  of  its  salability  if  you  have 
examined  it.  It  is  a  talking  machine  and  Regina  music  box  combined. 
The  combination  is  made  by  the  union  of  the  best  of  two  products. 

The  Regina  music  box  is  in  a  class  by  itself,  approached  by  no 
other.  Every  music  dealer  will  admit  the  truth  of  that  statement,  and 
when  you  buy  the  Reginaphone  you  have  the  best  combination  which 
it  is  possible  to  produce.  You  have  an  up-to-date  talking  machine 
supplied  with  a  better  motor  than  can  be  found  in  any  other  talking 
machine  produced.  A  strong  statement  truly,  but  we  stand  ready  to 
demonstrate  the  truth  of  the  assertion. 

Are  you  ready  to  take  up  this  subject  with  us.'^  We  have  other 
things  also  which  will  interest  you  in  the  Regina  family,  consisting  of 
music  boxes,  Reginaphones,  Regina  Chime  Clocks,  Regina  Pianos 
and  Regina  Sublima  Pianos.  Every  member  of  the  Regina  family  is 
a  good  seller  in  its  class. 


Facctory    a.nd    Ma.in   Office,     RAHWAY,    N.  J. 

BRANCHES: 

BroaLdwoLy  a.nd  17th  St.,  New  York  259  WaLbevsK  Ave.,  Chicago,  111. 


THE  TALKING  MACHINE  WORLD. 


17 


TRADE  NOTES  FROM  SEATTLE. 

Johnston  Co.  Recitals — Walling  Co.  Expansion 
Victor  Line  With  Kohler  &  Chase — Sherman 
Clay's  Good  Business — Other  Items. 


( Special  to  The  Talking  Machine  World.  I 

Seattle,  Wash.,  Jan.  7,  1908. 

The  talking  machine  dealers  of  this  city  are 
optimists  through  and  through,  and  well  they 
might  be  for  whatever  business  generally  has 
been  their  trade  has  been  fully  up  to  the  average 
and,  in  fact,  is  steadily  increasing.  The  holiday 
business  was  most  satisfactory  and  was  proof 
of  the  fact  that  the  "talker"  was  still  very  popu- 
lar in  Seattle,  at  least. 

The  D.  S.  Johnston  Co.  recently  commenced 
holding  weekly  talKing  machine  recitals  and  find 
it  an  excellent  plan  for  featuring  the  new 
records.  Their  new  hall  is  ideal  for  holding  the 
recitals  in  and  it  is  always  well  filled. 

The  John  C.  Walling  Co.,  who  handle  the  Edi- 
son and  Victor  lines,  have  had  their  business  in- 
creased to  such  an  extent  that  it  has  become 
necessary  for  them  to  install  two  new  salesrooms, 
making  seven  in  all.  They  find  the  demand  to  be 
continually  on  the  increase,  especially  for 
records. 

Since  locating  in  their  new  quarters,  Kohler 
&  Chase  have  taken  on  the  Victor  machines  and 
records,  making  four  in  all  handled  by  them. 
They  report  trade  in  their  new  quarters  to  be 
excellent  find  that  they  have  already  built  up 
a  strong  Victor  business. 

Sherman,  Clay  &  Co.  had  their  new  talking 
machine  showrooms  fitted  up  in  time  for  the  holi- 
day trade  and  believe  the  fact  had  much  to  do 
with  their  fine  business  in  Victor  machines  and 
records  which  they  handle  exclusively.  The  six 
new  display  rooms  give  them  one  of  the  finest 
talking  machine  departments  in  the  city. 


DEFERRED  TO  PRESIDENT  ROOSEVELT. 


and  up  to  the  present  time  has  not  been  publicly 
stamped  as  the  work  of  nature  fakirs. 

It  seems  that  a  tenderfoot  accompanied  by 
a  grizzled  guide,  as  in  all  stories,  was  after  ducks 
and  for  several  days  failed  to  pot  a  single  one, 
though  coming  back  to  camp  each  night  tired 
out  from  their  exertions.  Finally,  however,  the 
guide  succeeded  in  wounding  a  duck  and  getting 
It  to  the  canoe,  but  just  as  he  was  about  to  hit 
it  with  the  paddle  and  put  it  out  of  its  misery, 
the  young  hunter  requested  him  to  spare  it  for 
a  few  minutes  while  he  went  back  to  camp.  Upon 
his  return  the  young  man  had  a  "talker"  and  a 
blank  record  upon  which  he  proceeded  to  record 
th°  dying  honks  and  squawks  of  the  duck. 

The  next  day  the  hunter  took  the  talking  ma- 
chine with  them  and  when  in  their  "blind"  pro- 
ceeded to  start  it.  Within  a  few  minutes  a  few 
inquisitive  ducks  appeared  and  ibefore  long  they 
arrived  in  flocks  to  discover  what  was  the  mat- 
ter with  their  squawking  brother.  Then  the 
guns  were  put  in  action  and  the  canoe  loaded  with 
game.  The  same  performance  was  repeated  the 
following  day  and  then  the  young  hunter  went 
home  satisfied. 


A  VALUABLE  LESSON 

Is  to  be  Found  in  an  Article  Printed  in  Last 
Month's  World  and  Which  Comes  in  for 
High  Praise  from  Mr.  Jones. 


The  talking  machine  is  reported  to  have  as- 
sumed a  new  role  recently;  that  of  the  hunter's 
friend.    The  story  comes  from  the  Maine  woods 


Cleveland,  0.,  Dec.  7,  1907. 
Editor  Talking  Machine  World,  No.  1  Madison 
Ave.,  N.  Y. 

Dear  Sir: — ^In  the  current  number  of  The 
Talking  Machine  World  appears  an  article  under 
the  heading,  "Ready  to  Slide."  A  salesman  him- 
self, the  writer  recognizes  the  justice  and  value 
of  the  criticism  It  carries,  and  better  yet,  the 
inspiration  for  improvement  which  it  cannot  help 
supplying  to  any  fair-minded  man.  So  valuable 
does  he  consider  the  lesson  taught  that  he  has 
cut  out  the  article  in  question  and  pasted  it  on 
substantial  backing  to  keep  it  constantly  before 
him,  and  thinks  that  it  would  be  a  grand  good 
thing  to  be  himg  up  in  every  office  in  the  coun- 


try. He  for  one  would  be  quite  willing  to  pay 
a  reasonable  price,  say  one  dollar,  to  get  a  copy 
of  this  article  printed  in  large  type  and  suitably 
decorated  to  be  framed  and  hung  ovet"  his  desk 
as  a  reminder  that  the  producing  causes  of  fail- 
ure come  more  often  from  internal  than  extemal 
causes.  He  'believes  that  a  great  many  other 
people  would  also  be  willing  to  pay  one  dollar 
for  such  an  article,  and  would  be  very  glad  in- 
deed to  know  that  you  had  found  this  to  be  the 
case  and  were  going  to  print  and  distribute  such. 
Very  truly  yours,  H.  E.  Jones. 


A  BUSY  DALLAS  HOUSE. 

Col.    E.    H.    R.  Green,  the  Texas  Millionaire, 
Purchases  a  Symphony  Grand  Graphophone. 

(Special  to  The  Talking  Machine  World.) 

Dallas,  Tex.,  January  4,  1908. 

The  Dallas  office  of  the  Columbia  Phonograph 
Co.  report  a  very  satisfactory  business  during 
the  past  month.  Their  retail  cash  sales  were 
fully  up  to  those  of  the  corresponding  month  of 
1906,  notwithstanding  the  financial  scare.  Of 
course,  there  was  somewhat  of  a  decrease  in  the 
wholesale  business.  The  demand  for  the  new 
Types  BQ  and  BT  was  such  that  their  stock 
was  exhausted  before  Christmas. 

Col.  E.  H.  R.  Green,  the  famous  Texas  mil- 
lionaire automobilist,  purchased  a  Symphony 
Grand  graphophone  and  records,  amounting  to 
$225.  Mr.  Green  has  been  a  graphophone  en- 
thusiast for  several  years  and  has  pifrchased  no 
less  than  half  dozen  of  the  Columbia  make  at 
different  times  for  his  own  use.  The  previous 
Christmas  he  presented  to  eight  of  his  friends 
the  $100  style  Columibia  Disc  Graphophone. 


The  Arcaro  Phonograph  Co.,  Pittsburg,  Pa., 
which  was  recently  incorporated  under  the  laws 
of  the  State  of  Pennsylvania,  have  an  exceedingly 
attractive  store  at  904  Wylie  avenue.  They  carry 
a  large  supply  of  disc  and  cylinder  records,  ma- 
chines and  supplies.  We  have  recently  been  fav- 
ored with  a  photograph  showing  the  interior  of 
the  estaJblishment  which  is  admirably  arranged. 


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18 


THE  TALKING  MACHINE  WORLD. 


What  Mr.  Hanvmerstein  Thinks: 

"Oscar  Hammerstein  scored  a  tremendous  beat  upon  the  Metropolitan  when  he  secured  Mme. 
Luisa  Tetrazzini,  the  famous  prima-donna,  who  has  created  such  a  tremendous  sensation  at  the 

Covent  Garden  Opera  House,  for  fifteen  performances  at  the 
Manhattan  Opera  House  this  season.  Mr.  Hammerstein  already 
had  a  three  years'  contract  with  Mme.  Tetrazzini,  beginning  next 
season.  She  will  remain  with  Mr.  Hammerstein  until  the  end  of 
the  season.  The  report  of  her  probable  coming  has  been  followed 
by  a  large  demand  through  the  mail  for  seats  at  her  opening  per- 
formance. The  London  musical  critics  are  unanimous  in  their 
enthusiasm  over  Mme.  Tetrazzini,  whom  they  declare  to  have  the 
most  marvelous  colorature  soprano  since  the  days  of  Patti's  prime, 
Mr.  Hammerstein  believes  that  her  engagement  here  will  be  quite 
as  sensational  as  that  of  her  London  season."  (From  Musical  Age 
12-14-1907.) 

What  You  Should  Know: 


We  have  five  exceptionally  fine  Records  of  Mme.  Luisa  Tetraz- 
zini's  voice,  which  are  offered  at  the  surprisingly  low  price  of — 

Eleven  inch  size,  list  $1.25. 
10001.   Rigoletto.    Caro  Nome.  Verdi. 


^  Nine  inch  size,  list  75  cents. 

10002.  Barbiere  di  Siviglia.    Una  Voce  Poco  Fa.  Rossini. 

10003.  Romeo  e  Giulietta.    Vals,  Gounod. 

10004.  Sonnambula.    Cabaletto.  Bellini. 


10000.   Lucia  de  Lammermoor.  Rondo.  Donizetti. 


What  You  Should  Do : 

Lose  no  time  in  placing  your  order  for  a  quantity  of  each  of  these  selections,  as  the  publicity 
which  this  singer  is  now  receiving  at  the  hands  of  the  press  can  easily  be  converted  into  a  source 
of  profit  to  you. 

TETRAZZINI  RECORDS 

are  but  ONE  of  the  factors  worthy  of  special  mention  in  the  Zon-o-phone  Hne. 
Your  interests  demand  that  you  learn  of  OTHERS. 


Universal  Talking  Machine  Mig.  Co. 

Camp  and  Mulberry  Sts.,  Newark,  N.  J. 


Names  of  firms  where  you  can  purchase  the  Zon-o-phone  product 

MINNESOTA 
St.  Paul ... 


ALABAMA 

Mobile  ... 


.W.  II.  Ri-yn.>l<ls.  107  Dauphin  .St 


CALIFORNIA 

Los  Angeles  ...  So.  California  Mus.  Co.,  332  S.  B'way. 
Sin  Francisco.  .Peter  Bacigalupi  &  Sons,  1021  Golden 
Gate  Ave. 

ILLINOIS 

Chicago  A.  C.  McCIurg  &  Co.,  215  Wabash  Ave. 

Chicago  Benj.  Allen  &  Co.,  131-141  Wabash  Ave. 

IOWA 

Davenporl  Rohcrt  U.  SniallficUl,  213-215  W.  2d  St. 

KANSAS 

Topeka  Emaheizcr  &  Spiclman  Co.,  519  Kansas 

Ave. 

LOUISIANA 
New  Orleans 

MAINE 

Portland  


.  .^slllon  Music  Co.,  143  Uaronnc  St, 
.W.  TI.  Koss  &  Son,  -13  Exchange  St. 


MARYLAND 

Annapoli*   Globe  House  Furn.  Co. 

Baltimore  C.  S.  Smith  &  Co.,  649  W.  Baltimore  St. 

Baltimore  Louis  Mazor,  1423  E.  Pratt  St. 

MASSACHUSETTS 

Boston   I'ike  Talking   Machine   Co.,   41  Wash- 

ington St. 

Boston  Read  &  Read,  13  Essex  St. 


...W.  J.  Dyer  &  Bro.,  21-23  W.  5th  St. 


MICHIGAN 

Detroit    .T.  E.  Schmidt,  336  Gratiot  Ave. 

MISSOURI 

Kansas  City  ...Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Wcbb-Frcyschlag   Music   Co.,    7th  and 

Delaware  Sts. 

Springfield  Nurlcm  Lines,  325  Boonvillc  St. 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  3839  Finney  Ave. 

NEW  JERSEY 

Hoboken   Eclipse  Phono.  Co.,  20S  Washington  St. 

Newark  Edisonia  Co.,  57  Halscy  St. 

Newark  Oliver  Phono.  Co.,  16  New  St. 

Paterson  .1.  K.  O'Dcn,  115  Kllison  St. 

NEW  YORK 

Astoria  (L,  I.).  .'.Tohn  Kosc,  99  Flushing  Ave. 

Brooklyn  F.  W.  Rous  &  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  SfiS  Livingston  St. 

Buffalo  Neal.  Clark  &  Neal  Co.,  643  Main  St. 

Rochester   DufTy        Mcltnicrncy   Co..   cor.  Main, 

W.'.  and  N.  I'ilzhugli  Sts. 

New  York  City.  .J.  F.  Blackman  &  Son,  2787  Third  Ave. 


OHIO 

Akron  Geo.  Dales,  12S  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  —  .  ,T.  E.  Poornian,  Jr.,  33G  (Vatiot  .\ve. 

Cleveland  Flesheim  &  Smith,  161  Ontario  St. 

Columbus  Columbus  Piano  Co.,  North  High  St. 

PENNSYLVANIA 

Alleghany  H.  A.  Becker,  601  Ohio  St.,  E. 

Philadelphia  ...Disk  Talking  Machine  Co..  13  N.  9th  St. 
Pittsburgh          C.  C.  Mellor  &  Co.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  Mc.Arthur  Piano  Co. 

NORTH  DAKOTA 

Fargo  Stone  Music  Co.,  611  First  A\c.,  N. 

TEXAS 

Beaumont   K.  B.  Pierce,  223  Regan  St. 

Dallas  Dallas  Talking  Machine  Co.,  218  Com- 
mercial St. 
Houston  Taylor  Bros. 

VIRGINIA 

Richmond.  ...Hopkins  Furn.  Co.,  7-9  W.  Broad  St. 
CANADA 

Toronto  Whaley,  Royce  &  Co.,  1S8  Yonge  St. 

Winnipeg,  Man.. Whalcy,  Royce  &  Co. 


THE  TALKING  MACHINE  WORLD. 


19 


A  few  jokes  have  been  dropped  in  The  World 
box  this  month.  The  machinery  probably  will 
be  in  better  worlcing  order  when  it  is  known  the 
joke  box  is  a  regular  feature  incorporated  in  each 
issue.  Put  a  joke  in  the  box  and  start  the  laugh 
machinery.  If  you  have  any  odd  experiences,  or 
even  a  good  hit  on  the  talker,  send  it  along  and 
let  other  people  enjoy  it.  The  contribution  need 
not  necessarily  be  a  poem;  it  can  be  a  pun,  or  a 
happy  experience,  or  anything  which  will  create  a 
good  laugh.  We  should  remember  that  when  we 
laugh  the  world  laughs  with  us,  and  when  we 
snore  it  should  be  alone  at  all  times — yes,  always. 

DISSATISFACTION. 
(Tune   Victor   No.  721.) 
I've  readied  the  land  of  kick  and  complain, 
And  struggled  hard  this  land  to  gain, 
I  now  sell  "talkers"  on  the  spot 
And  often  wish  that  I  had  not. 

CHOBUS. 

0  moneyless  land,  O  grafters'  land. 
As  in  my  house  I  sadly  stand  ; 

1  gaze  throughout  my  stock  in  vain. 
And  wonder  when  and  how  I'll  he  slain  , 
I  sometimes  wish  that  J  could  buy 

A  half  interest  in  the  region,  which  below  us  lie. 

It  rains  at  morn,  it  rains  at  noon. 

It  rains  at  night,  and  I  see  my  ruin  ; 

Day  after  day  it's  just  the  same. 

And  I  often  wonder  how  I  got  in  the  game. 

(Chorus  as  above.) 

It  does  no  good  to  kick  and  swear. 
To  show  your  temper  or  pull  your  hair, 
You  cannot  change  that  sky  of  gray 
To  a  sky  of  blue  a  single  day. 

You  wish  to  go  and  see  a  friend, 
In  arrears  he  is — on  that  depend ; 
And  if  you  ever  go  to  town 
You'll  have  to  wear  a  rubber  gown. 

Sometimes  the   mud   is   rather  wet. 
And  so  you'll  think  a  car  you'll  get ; 
But  when  you've  rode  a  mile  or  two, 
You'll  wish  you'd  walked — indeed,  you  do. 

Now  if  it  stops  an  hour  or  so. 
Some  memoirs'?  you'll  deliver — TJ  me  0; 
Then  the  people  say — well,   I  allow. 
What  is  that  fool  a-meaning  now-. 

They  wouldn't  lie  or  steal,  O  no, 
They  simply  have  forgot  you  know  ; 
And  when  dry  weather  comes  again 
They'll  say  :  I  think  we're  needing  rain. 

They  fold  their  hands  upon  their  knees. 
And  laugh  and  talk  and  take  their  ease, 
To  get  new  records  they'll  promise  and  tease, 
And  say:    Pay  you. payday,  if  you  please. 

The  people  ride  about  in  hacks. 
The  majority  of  them  are  worthless  quacks. 
And  when  you  meet  them  they  wink  and  grin, 
And  boldly  say,  to  cheat  you  is  no  sin. 

And  on  their  feet,  so  I've  been  taught, 

The  socks  they  wear,  were  never  bought. 

So  machines,  records  and  needles  they  get, 

To  get  the  money  for  same  you'll  have  to  sweat. 

I'm  tired  and  sick  with  several  ills, 
And  I  hate  the  sight  of  duns  and  bills. 
My  credit  is  sliort.  my  debts  they  swell. 
For  want  of  cash  I  know  full  well. 

If  for  my  debts  I  can  get  the  cash. 
For  the  east  I  know  I'll  make  a  dash, 
I'll  live  where  trouble  1  cannot  see. 
And  my  bank  account  will  be  up  in  "G." 

If  you  sell  for  cash  all  goods  you  get. 

You  surely  never  would  go  into  debt. 

So  what's  the  use  of  all  this  fuss. 

When  we  have  the  right  tO'  kick  and  cuss. 

The  leading  jobbers  an  association  have  formed 
And  the  guilty  and  the  drones  will  now  be  stormed. 
So  reader  of  this,  do  business  on  the  level. 
For  if  you  don't,  you'll  catch  the  devil. 

CHORUS. 

At  last,  at  last,  withont  any  aid. 

To  the  east  I  came  where  "talkers"  are  made. 

Now  instead  of  mud  and  rain  that  fell 

All  I  hear  is  talkers  that  talk  like  h  1  ; 

So-  I  wish  and  wish,  and  wish  in  vain. 
That  again  I  could  be  with  the  mud  and  rain. 

— Contributed  by  H.  C.  F. 


A  few  days  ago  a  talking  machine  and  a  baby 
sister  came  to  Johnny's  house  about  the  same 
time.  About  a  week  after  the  above  happened, 
the  minister  came  around  to  see  how  things 
were  progressing  at  Johnny's.  He  asked  Johnny 
which  he  liked  the  best,  his  machine  or  his  new 
sister.  "Well,  I  don't  know  yet;  my  machine  has 
a  winder  on  it  and  a  dog  and  a  horn  and  sings 
for  me;  sister  has  none  of  these  on  her  and 
cries  all  the  time;  my  machine  papa  bought  on 
the  installment  plan,  but  I  never  heard  him  say 
how  he  bought  sister,  and  don't  care  either,  but 
if  you  want  either  a  machine  or  a  little  sister 
just  ask  papa  and  he  -will  tell  you  how  to  get 
them  on  an  easy  paying  plan  or  your  money 
back."  By  L.  F. 


"That's  a  fine  record." 
"Yes,  sir;  I  reckin  the  best  I  ever  heard." 
"Do  you  think  her  voice  as  fine  as  Patti's?" 
"Whose  voice?" 

"Why  the  voice  you  heard  on  the  record  we 
are  talking  about." 

"Oh,  I  didn't  notice  it  much;  I  was  referring 
to  the  fiddle  accompaniment.  You  see  I  play 
the  fiddle  in  the  town  orchester." 

Ernest  Weeninck. 


ergizer;  more  lasting  as  a  stimulant  than  high 
purpose. 

It  cannot  hurt  us  unless  we  run  from  it.  We 
can  make  it  a  blessing  instead  of  a  curse.  We 
can  make  it  help  us  rather  than  retard  us. 

John  J.  Roberts. 


COST  OF  "GRAND  OPERA  AT  HOME." 


VALUE  OF  COMPETITION. 


A  Trade  Stimulator  and  a  Friend  When  Needed 
Ofttimes — Helps  to  Force  on  Us  a  Realization 
of  Our  Weaknesses  and  to  Inaugurate  Re- 
forms— Accomplishes  Many  Results. 


Small  Fortunes  Paid  for  the  Great  Singers  to 
Make  Records  for  the  Talking  Machine — 
Difficulties  of  Recording — Hammerstein 
Judges  Voices  of  European  Singers  by 
Means  of  Records. 


Truly,  our  competitor  is  a  better  guide  and 
adviser  than  our  friends!  He  sees  our  weak- 
nesses, to  which  our  friends,  in  their  nearness, 
are  blind.  He  sneers  openly  at  our  faults  when 
our  friends  preserve  a  well  meant  but  unjust 
silence. 

Even  while  the  shallow  praises  of  our  friends 
till  our  ears,  we  hear  the  chortle  of  competition. 

And  when  headlong  impulse  threatens  to  drag 
us  into  entanglements,  it  is  the  thought  of  com- 
petition that  keeps  us  careful  and  saves  us  from 
foolishness. 

Does  personal  vanity  tempt  us  to  erect  an  ex- 
travagant and  needless  plant?  Competition  cau- 
tions us  to  go  slowly — we  may  need  our  reserve 
capital  to  meet  its  onslaught. 

Are  we  stubborn  with  our  trade,  are  we  pig- 
headed in  pursuing  policies  that  provolce  our 
customers?  Competition  brings  us  to  a  realiza- 
tion of  our  weakness,  and  forces  us  to  wreathe 
our  souring  correspondence  with  good-natured 
welcome. 

Are  we  dozing  off  into  the  slumberlaud  of  "let- 
ting well  enough  alone?"  Competition  will  wake 
us  up  and  enable  us  to  shake  off  the  sleep  of 
business  death. 

Are  we  losing  interest  in  our  daily  work?  Has 
its  monotony  made  us  listless?  Competition  will 
add  spice  and  spirit  to  the  task. 

Are  ■we  lagging  behind  the  requirements  of  an 
exacting  market?  Competition  will  spur  us  on 
to  lead  and  not  to  follow — to  initiate,  not  to 
imitate. 

Are  we  content  in  the  thought  that  we  are 
holding  our  own?  Competition  will  give  us  a 
spirit  of  spunk  and  hustle  that  will  make  the 
days  too  short  for  our  purposes. 

Competition  is  greater  than  greed,  as  an  in- 
centive; more  powerful  than  ambition  as  an  en- 


A  writer  in  a  Philadelphia  paper  commenting 
on  the  growth  of  the  talking  machine  industry 
says:  "It  costs  a  small  fortune  to  get  Melba', 
Caruso,  Eames,  Sembrich,  Scotti,  Schumann- 
Heink  and  all  the  great  songbirds  of  the  world 
to  sing  for  Victor  records.  At  the  end  of  last 
season  Melba  postponed  her  departure  from 
America  for  a  week  to  make  a  new  series  of 
records,  for  which  she  was  paid  an  advance  roy- 
alty rivaling  any  amount  which  she  ever  re- 
ceived in  opera.  Caruso  was  paid  $35,000  for 
singing  thirty  selections. 

"But  all  these  artists  give  value.  In  the  con- 
tracts made  with  them  it  is  fully  understood 
before  they  sign  that  their  singing  must  be  per- 
fect. The  records  are  merciless  and  know  no 
favorites.  The  singers  seem  to  enter  into  the 
spirit  of  the  thing  and  know  that  they  are  not 
singing  merely  for  one  audience,  which  has 
come  quite  as  much  to  see  themselves  as  to  hear 
the  singers.  They  know  that  they  are  singing 
for  countless  millions  in  the  future. 

"Oscar  Hammerstein  hears  records  in  his  ofllce 
at  the  Manhattan  Opera  House  of  voices  of 
singers  in  Europe  who  want  to  secure  engage- 
ments with  him.  Very  many  such  records  are 
made,  and  they  are  of  great  value.  An  expert 
judge  of  voice,  such  as  Mr.  Hammerstein,  can 
tell  from  the  records  what  singers'  voices  are 
like  almost  as  well  as  if  he  heard  them  sing 
themselves." 


GETTING  ON  IN  LIFE. 

Getting  on  in  life  is  like  climbing  a  tree — 
you  must  hold  fast  with  your  legs  what  you 
have  already  gained,  and  keep  reaching  out  with 
your  hands  for  a  grip  higher  up.  Up  you  go, 
inch  by  inch — -foot  after  foot — hand  over  hand, 
till  you  reach  the  top.  No  single  pull  put  you 
there.  It  was  the  long  succession  of  pulls,  one 
after  another — the  continuous  chain  of  efforts. 


We  Can  Help  Your  Business 

How?  Well,  we  carry  many  things  in  stock,  and 
manufacture  some,  particularly  our  famous  Tray 
Outfits,  which  will  delight  Talking  Machine  Dealers. 
We  carry  the  largest  stock  of  Talking  Machines 
and  Records  to  be  found  in  New  England.  We 
make  a  specialty  of  quick  shipments.  We  also 
carry  all  kinds  of  accessories,  and  have  at  the 
present  time  some  special  bargains  in  horns. 
We  manufacture  some  of  the  best  carrying  cases 
on  the  market. 

If  there  is  anything  you  need  in  the  talking 
machine  line,  and  need  it  quick,  don't  fail  to 
immediately  advise  us. 

BOSTON  CYCLE  AND  SUNDRY  CO. 

48  Hanover  Street,  Boston,  IVIass. 


20 


THE  TALKING  MACHINE  WORLD. 


ACTS  THE  RULE  OF  REFORMER. 

The  Talking  Machine  Utilized  in  This  Ca- 
pacity, But  There  Is  a  Difference  Between 
Denver  and  New  York  Husbands — A  Case  in 
Point  That  Makes  Good  Reading. 


An  interesting  story  of  the  talking  machine  in 
the  role  of  reformer  for  recreant  husbands  was 
recently  toid  in  the  New  York  Sun,  the  main 
facts  being  given  as  follows: 

A  Denver  woman  was  happy  in  the  possession 
of  a  home  loving  husband,  but  one  evening  he 
suddenly  took  a  notion  to  have  a  taste  of  the 
fun  of  his  bachelor  days,  'phoning  home  and  giv- 
ing the  time-worn  excuse  of  extra  business  re- 
quiring his  attention.  He  arrived  home  about 
midnight  ,  much  the  worse  for  wear,  and  in 
answer  to  the  lecture  handed  to  him  by  his  wife, 
proceeded  to  state  in  no  uncertain  terms  his  de- 
sire to  return  to  the  things  of  his  bachelor  days, 
his  regrets  over  his  being  married  and  certain 
other  facts  that  grated  very  unpleasantly  upon 
the  ears  of  his  better  half.  Next  morning  the 
man  had  a  dark-brown  taste,  cn  expanded  head, 
and  was  thoroughly  repentant,  but  sad  to  relate, 
repeated  the  experience  a  short  time  afterward, 
this  time  being  much  more  abusive  than  before 
upon  returning  home  in  the  wee  sma'  hours. 

Then  the  wife  had  an  inspiration  and  pur- 
chased a  "talker"  and  some  blank  records  in 
preparing  for  the  next  spree.  She  did  not  have 
to  wait  long  for  hubby  to  decide  that  he  wanted 
another  evening  with  the  boys.  Upon  his  return 
he  started  on  his  usual  tact  in  the  matter  of  con- 
versation and  talked  enough  to  fill  two  records. 
"When,  however,  he  awoke  the  next  morning  with 
the  usual  symptoms  and  was  compelled  to  listen 
to  his  remarks  of  the  previous  night  he  was  over- 
come with  remorse  and  humbly  apologized  to  his 
wife  for  his  conduct,  incidentally  reserving  a 
permanent  seat  upon  the  water  wagon. 

The  Denver  woman  related  her  experiences  to  a 
New  York  friend,  whom  she  was  visiting  and 
who  was  in  a  similar  predicament  regarding  her 


husband.  She  proceeded  to  purchase  a  talking 
machine  and  supply  of  records  and  awaited  the 
first  outbreak.  She  had  only  to  wait  three  nights. 
Then  she  got  a  'phone  message  from  her  husbana 
Jim  that  he  was  going  to  dine  downtown  with 
a  Pittsburg  customer  who'd  probably  buy  a 
couple  of  hundred  thousand  dollars'  worth  of 
goods  from  the  firm. 

Jim  got  home  about  2  in  the  morning  a  good 
deal  to  the  bad.  He  wasn't  peevish  or  garrulous 
at  that,  but  was  willing  to  hike  off  to  his  own 
little  spare  toed  and  forget  things.  But  that  plan 
wouldn't  serve  for  Jim's  wife..  She  wanted  Jim 
on  record.  So  she  picked  quite  a  lot  on  Jim, 
raking  in  a  number  of  little  incidents  that  he'd 
supposed  to  be  quite  dead  and  buried,  and  she 
harped  on  them  and  finally  Jim  exploded  and 
told  her  what  he  thought  about  that  casting  up 
business  and  she  (surreptitiously  starting  the 
record  apparatus  of  the  talking-machine  a-going) 
let  him  spiel  right  ahead,  only  shooting  in  a 
word  here  and  there  to  get  him  a  bit  warmer 
around  the  collar  band  and  by  the  time  a  couple 
of  phonograph  records  had  been  made  Mrs.  Jim 
certainly  nad  a  fine  showing  to  make  against  Jim 
when  he  should  get  back  to  himself. 

Jim  was  back  to  himself  and  hitting  up  a 
briar  wood  pipe  with  keen  enjoyment  after  din- 
ner on  the  following  evening. 

Then  Mrs.  Jim,  who'd  been  waiting  the  right 
moment,  started  the  phonograph  to  working, 
with  Jim's  own  make  record  No.  1  uncoiling  first. 

Jim  listened  with  quite  a  lot  of  interest. 

Mrs.  Jim  put  on  roll  No.  2,  and  again  James 
listened  with  manifest  interest. 

Then  Mrs.  Jim,  ready  to  lapse  into  tears,  at 
Jim's  first  sigTi  of  heart-broken  repentance, 
"stood  by,"  as  they  say  at  sea. 

"Is  the  little  party  all  over  now?"  inquired 
Jim  in  a  matter  of  fact  tone. 

"Well,  isn't  that  enough?"  inquired  Mrs.  Jim, 
hardened  to  note  his  hardness. 

"Plenty,"  responded  Jim.  "And  plenty's  a 
heap.  It's  good  stuff,  though.  I  like  it.  I 
didn't  know  that  I  had  the  gizzard  left  to  talk 


right  out  in  meetin'  that  way.  However  my  sen- 
timents as  thus  recorded  are  approved.  They're 
indorsed.  Not  only  that,  they're  great.  Didn't 
think  I  had  it  in  me,  danged  if  I  did." 

Then  Jim,  tossing  those  two  records  of  his  own 
make  into  the  ash  can,  carried  the  phonograph 
down  the  elevator  and  gave  it  to  the  janitor 
wherewith  to  amuse  the  children. 

"While  I  like  good  stuff,"  he  explained  to  his 
wife  in  doing  this,  "there's  really  no  need  of  our 
having  a  phonograph  around  here,  little  one. 
You're  on  the  job  all  the  time,  you  know — eh?" 

The  western  man  may  have  a  profound  sense 
of  conjugal  responsibility.  Perhaps  lacking  that 
'in  such  a  big  measure  the  New  York  man  has 
only  a  sense  of  humor. 


GOETZ  &  CO.  SELLING  "TALKERS. 


Goetz  &  Co.,  of  81-87  Court  street,  Brooklyn, 
N.  Y.,  the  well  known  piano  house,  have  opened 
a  new  department  devoted  to  Edison  phonographs 
and  Victor  talking  machines,  with  a  large  stock 
of  records  in  all  languages.  The  new  department 
has  been  fitted  up  with  a  sound-proof  testing 
room  and  is  up  to  date  in  every  particular.  They 
carried  on  an  active  advertising  campaign  dur- 
ing the  holidays. 


TO  MANUFACTURE  TALKING  MACHINES. 


The  Gemmill  Manufacturing  Co.,  Orrville,  O., 
concern,  are  said  to  be  about  to  engage  in  the 
manufacture  of  talking  machines  of  an  entirely 
new  type  to  play  ten,  thirty-two,  and  sixty 
records  without  shifting.  It  is  also  stated  that 
the  product  of  the  company  will  be  sold  through 
a  concern  about  to  be  organized  in  Cleveland 
under  the  name  of  the  American  Automatic 
Recording  &  Reproducing  Co. 


ENLARGE  THEIR  LINE. 

The  Georgia  Phonograph  Co.,  1203  Broad 
street,  Columbus,  Ga.,  have  added  pianos,  organs 
and  sheet  music  to  their  general  line. 


GET  READY  FOR  1908 

RING    OUT   THn  OLD— RING  IN  THS  NEW 

Ring  Out  the  O^d  Service  that  has  been  filling  your  orders  for  Machines, 
Records,  etc  ,  largely  with  excuses.    Ring  In  the  New 

LYON  &  HEALY  FACTORY  SERVICE 

VICTOR  and  BDISOIN 

that  fills 

all  your  orders  promptly  and  just  as  ordered 

Why,  do  you  suppose,  are  twice  as  many  Victor  and  Edison  dealers 
depending  on  us  to  fill  all  their  orders,  as  a  year  ago  ? 

ANSWER — Lyon    £#  Healy    Factory    Service    Serves    You  Right 

We  want  your  business  (all  of  it,  if  you  will)  but  we  do  something  besides  merely  wanting  it — we  deserve  it. 
Wouldn't  you  like  to  know  more  about  this  Wholesale  Service  that  has  won  the  distinrtion  of  being  the  "  Model 
Jobbing  Service  of  America  ?  " 

Send  us  a  small  trial  order  to-day  and  give  us  the  chance  to  show  you. 


CHICAGO 


CHICAGO 


THE  TALKING  MACHINE  WORLD. 


21 


FROM  OUR  CHICAGO  HEADQUARTERS 

195-197  WABASH  AVENUE,  E.  P.  VAN  HARLINGEN,  MANAGER. 


TALKING  MACHINE  MEN  DISCUSS  TRADE  CONDITIONS 

A  Very  Important  and  Valuable  Symposium  Contributed  by  Men  Who  Are  Leaders  in  the  Talking 
Machine  Trade  in  the  Western  Metropolis  in  Which  Some  Topics  of  Exceeding  Interest  Are 
Touched  Upon  in  Connection  With  a  Very  Careful  and  Intelligent  Analysis  of  Present  Con- 
ditions and  Future  Prospects — The  Contributers,  Messrs.  Geissler,  Goodwin,  Uhl,  Nisbett, 
Noyes,  Feinberg,  Fuhri  and:  Chandler  Know  Whereof  They  Speak,  Hence  the  Value  of  Their 
Utterances — An  Optimistic  and  Cheering  Spirit  Prevails  Throughout. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Jan.  6,  1908. 

The  World  representative  has  left  the  review- 
ing of  western  trade  conditions  for  the  past  year, 
as  well  as  the  forecasting  of  the  future,  to  those 
best  equipped  for  the  task — the  men  in  the  trade. 
The  following  articles  and  interviews  will  be 
found  decidedly  comprehensive.  In  most  in- 
stances the  writers  and  the  interviewed  give 
hints  and  suggestions  from  the  wealth  of  their 
experience  which  can  but  prove  not  only  inter- 
esting, but  helpful  to  the  trade  at  large: 
ARTHUR    D.  GEISSLER. 

A.  D.  Geissler,  general  manager  Talking  Ma- 
chine Co.,  said:  "From  the  viewpoint  of  the 
Talking  Machine  Co.,  the  trade  has  reason  to 
congratulate  itself  upon  the  record  made  in  1907. 
The  last  two  months  were  the  only  ones  that 
showed  a  falling  olf  with  us,  and  the  figures  for 
the  whole  year  indicate  an  increase,  as  compared 
with  1906,  of  upward  of  33%  per  cent.  The  out- 
look for  the  new  year  seems  bright.  Trade  is 
certainly  comiing  back  rapidly  to  normal  condi- 
tions. I  have  noticed  that  every  time  the 
Victor  Co.  has  brought  out  a  new  and  more  ex- 
pensive machine  that  it  has  immediately  found 
a  demand  awaiting  it  without  interference  with 
the  sale  of  the  cheaper  machines.  For  instance, 
we  can  sell  right  now  more  Victor  Victrolas  than 
the  factory  can  ship  us,  and  if  they  should  go  a 
notch  higher  on  the  price  ladder  with  another 


type  I  know  from  past  experience  that  we  would 
have  no  trouble  at  all  in  marketing  it. 

"You  have  asked  me  to  go  into  talking  ma- 
chine tendencies  and  to  touch  on  factors  affect- 
ing the  past,  present  and  future  progress  of  the 
trade  from  a  distributive  viewpoint.  Well,  when 
the  contract  system  of  selling  talking  machines 
was  first  inaugurated  a  great  deal  was  said 
against  it,  but  all  opposition  has  entirely  disap- 
peared at  the  present  time.  Dealers  are  begin- 
ning to  realize  the  most  valuable  assets  of  the 
Victor  business.  It  is  a  fact  that  they  are  not 
forced  up  against  unscrupulous  competition. 
Every  merchant  going  into  business  is  entitled 
to  a  fair  profit.  The  Victor  Co.'s  rigid  policy  in 
upholding  and  maintaining  their  contract  system 
has  resulted  in  a  very  much  healthier  condition 
in  the  talking  machine  trade. 

"The  Victor  Co.,  through  their  traveling  sales- 
men and  other  statistics  that  they  gather,  are 
able  to  ascertain  if  a  dealer  is  maintaining  a 
sufficient  stock  for  display  purposes,  and  in  this 
way  a  small  dealer  who  becomes  a  parasite  on 
the  growth  of  the  aggressive  and  healthier  dealer 
is  weeded  out,  and  only  those  who  are  willing 
to  carry  a  sufficient  stock  for  display  purposes 
are  kept  on  the  discount  list.  Then,  too,  what  a 
relief  it  must  be  for  a  merchant  to  sell  an  ar- 
ticle, where  the  price  is  assured  and  guaranteed, 
knowing  that  the  customer  cannot  go  around  to 
his   comjietitor   and    through    some  subterfuge 


gain  a  discount.  In  the  old  days,  when  it  was 
only  necessary  to  purchase  two  machines  and 
50  records  in  order  to  get  the  discounts,  a  great 
number  of  40  and  10  accounts  was  an  impossi- 
bility. Now  we  have  on  our  books  probably  as 
many  as  40  and  10  accounts,  as  we  have  regular 
dealers.  It  is  not  extraordinary  for  a  dealer  to 
favor  us  with  an  order  running  into  the  thou- 
sands; in  other  words,  it  is  an  incentive  to  put 
in  the  stock  and  push  the  business. 

"Another  interesting  thing  to  notice  is  the 
increase  in  the  country's  business.  There  was 
a  time  when  the  Victor  Co.'s  stronghold  was  the 
large  cities  and  the  populaces  of  the  country. 
Now,  I  dare  say,  the  greater  portion  of  our  busi- 
ness comes  from  the  smaller  towns." 

C.   E.  GOODWIN. 

C.  E.  Goodwin,  manager  talking  machine  de- 
partment Lyon  &  Healy,  said:  "The  year  has 
shown  a  decided  gain  with  us,  both  in  wholesale 
and  retail,  as  compared-  with  1908.  I  wish  to  in- 
cidentally emphasize  the  fact  that  our  retail 
business  is  practically  confined  to  the  city,  as  our 
out-of-town  retail  business  is  not  2  per  cent,  of 
our  sales.  As  I  predicted  to  you  three  weeks 
ago,  our  city  business  during  December  scored  a 
considerable  increase  over  last  year,  and  dur- 
ing the  month  we  sold  no  less  than  fifty  Victor 
Victrolas  at  retail.  Our  retail  charge  accounts 
increased,  while  our  instalment  notes  decreased, 
as  compared  with  a  year  ago,. showing  that  we 
got  a  better  class  of  trade.  Our  out-of-town 
wholesale  business  was  not  as  good  in  December 
as  last  year.  Why  we  should  more  than  hold 
our  own  in  the  city  while  our  dealer  friends 
have  fallen  off  is  a  mystery  to  me,  unless  they 
got  scared,  quit  advertising  and  laid  down. 

"One  of  the  most  pleasing  facts  in  connection 
with  our  business  is  found  in  the  familiar  faces 


During  November,  1907,  we  referred  to  our  dealers 
A/^^  inquiries.  64  of  these  were  sent  out  on  the 
40l  29th  and  30th. 

December  will  exceed  the  average  of  Nov.  29th  and  30th 

GBT  IN  LINE 

Read  the  page  "ad"  of  letters  from  Dealers  in  this  number. 

''There  IS  a  l^eason'r 


BABSON  BROTHERS 

"  THE  PBOPLB  WITH  THB  GOODS " 

G.  M.  NISBETT,  Mgr.  Wholesale 

19th  St.,  Marshall  Boul.  cfr  California  Ave.,    Chicago,  Ills. 


22 


THE  TALKING  MACHINE  WORLD. 


you  will  see  from  day  to  day  in  our  record  rooms 
of  people  who  bought  machines  here  years  ago. 
Dozens  of  customers  who  started  with  the  first 
machines  that  came  out  have  stayed  with  us, 
malving  three  or  four  changes  since  finishing  up 
with  the  most  expensive  types. 

"It  looks  to  me,  granting  that  the  manufac- 
turers will  listen  to  the  wants  and  needs  of  the 
best  dealers,  that  the  ■  talking  machines  will 
eventually  prove  to  be  the  best  end  of  the  music 
business.  The  new  year  has  started  out  in  a 
very  encouraging  way,  both  in  the  wholesale  and 
retail,  and  this  statement  includes  both  machines 
and  records." 

EDWARD   H.  UHL. 

Edward  H.  Uhl,  western  manager  Rudolph 
Wurlitzer  Co.,  said:  "We  all  know  the  condi- 
tions that  have  prevailed  the  past  sixty  days. 
Up  to  November  trade  was  moving  along  in  a 
most  satisfactory  shape.  Notwithstanding  the 
temporary  slowing  up  in  trade,  our  talking  ma- 
chine business,  both  wholesale  and  retail,  has 
shown  for  the  year  a  very  satisfactory  in- 
crease as  compared  with  1906.  While  the  bulk 
of  this  increase  came  before  Nov.  1,  we  have  been 
gratified  to  learn  that  November  and  December 
both  made  a  slightly  better  showing  than  the  cor- 
responding months  of  the  preceding  year. 

"No  doubt  the  increase  would  have  been  much 
greater  had  we  been  more  liberal  in  credits. 
Taking  into  consideration  the  financial  condition 
the  country  was  passing  through,  the  last  two 
months,  we  only  accepted  orders  from  merchants 
whose  credit  was  not  impaired  or  who  were  not 
making  extensions.  Of  course,  we  were  simply 
in  line  with  other  conservative  firms  in  this  as 
well  as  other  lines  of  trade.  No  doubt  talking 
machine  dealers  throughout  the  country  would 
have  done  a  larger  business  had  they  been  able 
to  dispose  of  their  paper  to  the  banks.  Not  find- 
ing a  market  for  their  paper  they  thought  it 
wise  to  be  more  careful  in  selling  machines  on 
the  instalment  plan. 

"Alfter  a  very  careful  scrutiny  -of  pres- 
ent conditions  and  tendencies,  I  certainly  believe 
that  business  will  reach  normal  volume  within 
sixty  days. 

"I  think  that  if  jobbers  will  be  careful  as  to 
whom  they  extend  credit  that  at  the  end  of  the 
year  190S  they  will  find  that  in  dollars  and  cents 


IT'S  ALL  IN 
THE  BALL 


THE   NEW   ALL  METAL 

HORN  CONNECTION 


THE  MISSING  LINK  BETWEEN 
THE    HORN     AND  MACHINE 


RETAILS  AT   50  CENTS 


NEW  MODEL  HAS  TAPERED 
BENT  TUBE  THAT  FITS  ALL  HORNS 

Can  be  used  on  all  Edison 
Phonographs  and  new  style  cylin- 
der Graphophones. 

IMPROVES  m  MACHINE  100  PER  CENT. 

Send  lor  Dcicrlptlvc  Circulars  and  Discounts  to  llie  Trade 

INTRODUCTORY   Ol  I ER  TO 
DEALERS-Writc  for  it  To-Day 


SPECIAL 


KREILING  &  COMPANY 


^  \  I.  \  1  '  il;s  AMI 


M  A  \  I  i  Mil 


855  North  ■lOlh  Avc^  CHICAGO.  ILL^  U.  S.  A. 


"B.  &  H." 

FIBRE  NEEDUES 

FOR  DISC  RECORDS 

=  Preserves  them  indefinitely  ^= 

No  Scratch— No  Rasp— No  Cut 

Write  for  Samples  and  Information 

"B.  «S5:  H."  Fibre  Manufacturing  Co. 

308  East  Kinzi©  Street  =  =  =  =  CMICAaO 


the  business  will  have  been  almost,  if  not 
quite,  as  satisfactory  -as  the  preceding  year.  We 
find  that  the  demand  is  increasing  for  higher- 
priced  machines,  and  this  means  that  in  order 
to  reach  the  same  amount  in  sales  it  will  not  be 
necessary  to  -handle  as  many  machines  as  in  the 
past. 

"As  a  member  of  the  executive  committee  of 
the  Talking  Machine  Jobbers'  National  Associa- 
tion, I  am  interested  in  seeing  that  every  jobber 
in  the  country  becomes  a  member.  The  associa- 
tion is  just  as  much  a  benefit  to  the  small  jobber 
as  to  the  large  one,  and  even  more.  Many  things 
that  the  national  association  is  now  taking  up 
it  would  hardly  be  wise  to  speak  of,  but  I  am 
sure  that  any  one  who  sends  in  the  initiation 
fee  with  his  application  now  will  find  the  small 
investment  in  money  and  time  more  than  jus- 
tified within  the  next  six  months.  Furthermore, 
the  annual  meeting  in  convention  is  in  itself  a 
benefit,  as  the  friendships  there  made  and  the 
valuable  interchange  of  ideas  and  pointers  out- 
side, as  well  as  in  the  convention  hall,  will  prove 
invaluable. 

"I  believe  that  none  of  the  men  at  the  recent 
convention  at  Buffalo,  at  which  the  national  con- 
vention had  its  birth,  joined  for  any  selfish  reason, 
but  for  the  uplifting  and  placing  of  the  talking 
machine  business  on  a  higher  level.  The  talking 
machine  is  not  a  toy,  but  a  distinctly  artistic 
and  educational  medium,  and  will  always  be  on 
the  market.  Many  men  when  approached  with 
a  view  to  get  their  application  for  member- 
sMp  are  prone  to  ask,  What  benefit  will  I  gain?' 
Now,  while  it  may  be  hard  to  outline  in  so  many 
words  in  advance  just  what  benefit  he  will  de- 
rive, I  can  say,  as  a  member  of  this  association 
and  of  one  of  its  predecessors,  that  his  invest- 
ment will  pay  a  greater  return  than  he  could  get 
from  any  other  investment. 

"There  are  always  conditions  arising  all  over 
the  country  that  can  easily  be  handled  by  a 
well-organized  association.  For  instance,  you 
will  find  one  jobber  saying  that  another  jobber 
is  doing  this  thing  or  that  thing  to  obtain  busi- 
ness. Now  these  things  come  oftentimes,  from 
dealers  who  tell  them  to  the  representative  to 
get  him  to  do  something  the  other  jobber  won't 
do.  Such  things,  when  brought  up  to  the  execu- 
tive committee  of  the  association,  can  be  han- 
dled without  offense  to  any  one,  the  tangled  skein 
being  all  straightened  out  and  everybody  kept 
good-natured  ;md  happy.  Now,  I  am  convinced 
that  every  one  handling  talking  machines  is  just 
as  interested  in  the  work  of  the  association  as  I 
am,  and  I  trust  that  the  next  convention  will 
find  every  talking  machine  jobber  in  the  coun- 
try a  member.  I  shall  certainly  do  everything 
in  my  power  by  personal  solicitation  and  by  let- 
ter to  bring  this  about,  and  I  trust  that  not  only 
my  confreres  on  the  executive  committee,  but 
every  member  of  the  association,  will  join  in 
the  good  work." 

GEORGE  M.  NISBETT. 

Geo.  M.  Nlsbett,  wholesale  manager  of  Babsou 
Bros.,  In  summing  up  the  results  of  the  business 
during  the  year  1907,  said:  "There  are  several 
l)eculiar  features  to  be  taken  Into  consideration. 


The  year  opened  up  with  a  phenomenal  business 
for  the  first  five  months.  The  summer  months 
were  dull  in  comparison.  By  this  I  mean  that 
the  drop-off  in  business  was  more  marked  than  in 
the  year  1906,  and  yet  these  same  months  still 
showed  an  increase  over  the  corresponding 
months  of  1906.  The  fall  business  opened  up 
quite  a  little  later  than  usual,  owing,  I  think,  to 
the  exceptionally  fine  weather. 

"Just  as  business  was  opening  up  in  fine  style 
we  were  confronted  by  the  financial  stringency, 
which  caused  a  temporary  slump,  lasting  about 
a  week.  Since  then  orders  have  been  steadily 
increasing.  December  broke  all  records.  I  will 
not  give  figures,  for  were  I  to  do  so  they  would 
be  laughed  to  scorn  by  those  who  do  not  appre- 
ciate what  the  Edison  phonograph  business  of 
to-day  is. 

"The  announcement  during  the  early  summer 
that  the  National  Phonograph  Co.  were  about  to 
equip  all  their  machines  with  a  horn  and  crane 
of  their  own  manufacture  was  received  at  first 
with  a  great  deal  of  satisfaction  by  the  trade  at 
large.  When  the  first  samples  were  received, 
however,  there  was  quite  a  good  deal  of  dissatis- 
faction expressed;  but  now  there  are  few,  if  any, 
complaints  from  the  dealers  with  reference  to 
the  equipment,  and  this  I  attribute  to  the  fine 
tonal  qualities  of  the  horns  which  more  than 
offset  their  somberness. 

"Another  surprise  to  the  trade,  which  was  most 
welcome,  was  the  reduction  made  by  the  National 
Phonograph  Co.  on  the  price  of  records  to  the 
trade — ^something  unprecedented  in  the  annals 
of  the  business,  and  which  will,  I  believe,  result 
in  the  quadrupling  of  the  sales  of  Edison  records. 

"The  exchange  proposition  coming  along  in  the 
early  part  of  November  was  a  wise  move,  ena- 
bling the  entire  trade  to  clean  up  all  dead  stock 
and  to  be  in  position  to  meet  the  holiday  rush 
with  a  clean  stock  of  new  and  salable  goods.  As 
to  the  future,  I  can  see  no  reason  why  business 
during  the  year  1908  should  not  be  larger  than 
ever  before.  The  live  dealers  everywhere  are 
pushing  the  goods — putting  in  the  entire  catalog 
and  using  up-to-date  methods  of  caring  for  their 
stock — they  no  longer  consider  the  phonograph 
business  as  a  mere  side  line,  but  are  glad  to  be 
known  as  phonograph  dealers. 

"What  is  necessary  now  is  to  devise  some  way 
of  limiting  the  number  of  dealers  to  be  estab- 
lished in  a  city  or  town,  thus  doing  away  with 
unfair  competition  and  the  cutting  up  of  the 
business,  so  that  no  one  makes  any  money  at  it. 

"In  towns  where  there  are  too  many  dealers 
the  phonograph  is  always  given  a  black  eye  by 
being  treated  as  a  side  line,  and  the  dealers  lose 
their  enthusiasm  and  all  incentive  to  push  the 
line  and  make  it  a  leading  feature  of  their  busi- 
ness. The  solution  of  this  problem  I  leave  to 
wiser  heads  than  my  own. 

"The  old-established  dealer  should  be  encour- 
aged in  every  way  and  not  sacrificed  because  of 
the  eagerness  of  a  salesman  to  establish  a  new 
dealer.  You  know  the  Bible  says  'there  is  more 
joy  in  heaven  over  one  sinner  who  repenteth,'  so 
there  is  more  joy  among  the  jobbers  over  an  old 
dealer  who  puts  in  the  entire  line  than  over  a 


THE  TALKING  MACHINE  WORLD. 


23 


dozen  new  dealers  whose  enthusiasm  oozes  out  as 
soon  as  their  initial  order  has  been  sold. 

"Mind,  I  am  not  discouraging  the  signing  of 
new  dealers,  but  more  judgment  should  be  used 
in  establishing  them,  and  they  should  be  visited 
as  soon  as  possible  by  a  representative  of  the 
company,  who  should  spend  a  day,  or  even  two 
days,  with  him,  to  see  that  he  gets  started  on  the 
right  road,  and  that  he  keeps  in  it.  Nothing 
encourages  the  dealer  so  much  as  to  feel  that  the 
company  is  interested  in  his  success.  I  hope 
that  the  National  Phonograph  Co.  will  instruct 
their  salesmen  during  1908  to  get  off  of  the  beaten 
tracks  and  make  it  a  point- to  call  on  all  the  new 
'  dealers  and  the  little  fellows  and  give  them  a 
helping  hand.  The  big  fellows  can  take  care  of 
themselves  for  awhile.  Many  dealers  do  not  ap- 
preciate the  value  Of  the  Edison  Phonograph 
Monthly.  This  little  monthly  should  be  watched 
for  and  read  religiously  each  month  by  all  deal- 
ers. In  closing  this  I  suppose  it  would  be  unfair 
not  to  mention  The  Talking  Machine  World,  and 
to  say  that  it  ought  to  be  subscribed  for  by  every 
dealer  in  the  country." 

C.  W.  NOYES. 

C.  W.  Noyes,  secretary  and  western  representa- 
tive, Hawthorne-Sheble  Manufacturing  Co.,  said: 
"The  talking  machine  business  is  now  on  a  very 
solid  footing  and  may  be  loolted  upon  as  a  staple 
business,  and  one  that  is  not  dependent  upon  the 
faddist  for  its  support.  Many  years  ago,  to  be 
explicit — ^about  the  year  1903 — the  business  was 
looked  upon  as  one  that  belonged  to  the  class  of 
business  men  known  as  'fakirs';  in  fact,  at  that 
time  it  was  worth  a  man's  reputation  to  say:  'I 
am  in  the  talking  machine  business.'  If  he 
was  bold  enough  to  say  so  he  was  at  once  looked 
upon  as  some  sort  of  a  'faker'  or  catch^penny 
man. 

"This  was  during  the  days  when  the  talking 
machine  was  only  used  as  a  means  of  picking  up 
the  nickels  in  some  public  place.  I  well  remem- 
ber the  first  machine  that  was  built,  which  was 
supposed  to  be  particularly  adapted  to  home  en- 
tertainment. At  this  time  I  was  connected  with 
a  concern  having  phonograpli  parlors  in  several 
large  cities,  and  when  this  particular  Instrument 
of  which  I  speak  was  announced  the  president  of 
this  company  visited  me  in  Chicago,  and  I  will 
never  forget  his  criticisms  of  the  machine  and 
his  dire  prophesies  as  to  the  future  of  the  busi- 
ness. According  to  his  ideas  the  business  was 
ruined,  for  'who  would  drop  a  nickel  in  the  slot 
to  hear  a  talking  machine  when  he  could  have 

THE  ORIGINAL  WESTERN 
EXCLUSIVE 
TALKING  MACHINE  JOBBER 

Edison 
Phonographs 

Zonophones 

Records 

Cabinets 

PHONOGRAPH  OIL 
WIRE  RACKS 

FOR  DISC  AND  CYLINDER  RECORDS 

««  Tl  7  IX  "  All-Metal  Horn  Connec- 

*  M.        x\on  for  Cylinder  Machines 

NON- METALLIC  NEEDLES 

Enrich  and  Sweeten  Tone 
Try  Them 

SPRINGS.  HORNS.  SUPPLIES 


192-194  Van  Buren  Street,  CHICAGO 


one  of  these  cheap  machines  in  his  home.'  While 

this  party  was  exceptionally  shrewd  and  as  smart 
a  business  man  as  one  would  care  to  meet,  at  the 
same  time  he  could  not  see  that  the  cheap  ma- 
chine would  possibly  develop  a  business  for  many 
thousands  of  dealers  and  jobbers  all  over  the 
world.  This  proved  to  be  the  case,  and  although 
there  was  never  a  mechanical  instrument  placed 
on  the  market  that  cost  so  much  to  popularize 
it,  at  the  same  time  there  was  never  so  popular 
an  instrument  after  it  became  popularized.  The 
very  people  who  were  the  greatest  enemies  of  the 
talking  machine,  notably  'the  music  dealers,'  are 
now  its  best  friends  and  making  money  from  its 
constantly  increasing  sale. 

"The  development  of  the  business  during  the 
past  few  years  has  been  unprecedented  in  the 
history  of  commerce.  This  is  largely  due  to  the 
wise  heads  who  have  been  in  control  of  the 
manufacture  of  the  machine  and  records,  and  to 
them  must  be  given  all  the  credit.  An  absolute 
price  maintenance  and  good  business  methods 
have  tended  to  place  the  business  in  a  position 
where  it  is  looked  up  to  and  admired  by  all. 

"During  the  past  year  the  writer  has  visited 
all  of  the  important  jobbers  of  talking  machines 
from  Pittsburg  to  San  Francisco,  and  from  the 
Great  Lakes  to  the  Gulf  of  Mexico,  and  he  can 
truthfully  say  not  a  single  one  has  complained 
of  the  line  in  a  business  way.  Many  of  these 
jobbers  were  exclusively  talking  machine  job- 
bers, with  no  side  lines  to  depend  upon  and  were 
absolutely  dependent  upon  the  sale  of  machines 
and  records  and  accessories  for  their  support, 
and  as  I  say  not  one  has  complained  of  a  losing 
'  business. 

"Take  any  other  article  of  manufacture,  and 
where  can  you  find  such  a  record.  The  furniture 
man  is  handling  a  necessity  rather  than  a  luxury, 
and  how  often  do  we  find  one  selling  out  to  get 
out  of  the  business.  Now,  such  is  not  the  case 
with  talking  machine  dealers  or  jobbers.  "We 
never  hear  of  a  forced  sale  of  talking  machines, 
nor  do  we  ever  see  the  front  of  the  building 
placarded  with  huge  signs  announcing  the  fact 
that  the  concern  is  forced  to  sell  below  manu- 
facturer's cost  to  close  out  the  stock.  This  must 
mean  that  the  business  is  at  least  prosperous. 
During  the  past  year  much  has  been  done  to  raise 
the  standard  of  the  business,  and  this  has  been 
accomplished  by  the  advent  of  high-price  instru- 
ments and  high-price  records.  There  is  no  rea- 
son why  a  dealer  cannot  get  as  much  money  for 
a  talking  machine  as  he  gets  for  a  piano;  the 
talking  machine  does  more  for  the  entertainment 
of  the  household  than  the  piano,  and  it  is  only  a 
question  of  a  handsome  cabinet  and  elegant 
equipment  and  the  talking  machine  will  bring 
the  price.  As  a  matter  of  fact,  many  people  buy 
pianos,  not  for  their  value  as  a  musical  instru- 
ment, but  for  the  reason  that  they  make  a  hand- 
some pi§pe  of  furniture  in  their  homes,  and  they 
are  not  to  be  outdone  by  their  neighbors  and 
friends  who  have  them. 

"I  think  I  can  see  a  great  future  for  the  busi- 
ness in  all  of  its  lines,  and  while  I  would  not  say 
the  business  is  still  in  the  infant  class,  at  the 
same  time  I  do  not  think  it  has  reached  the  Osier 
stage  as  yet." 

B.  FEINBERG. 

B.  Feinberg,  of  the  Western  Talking  Machine 
and  Supply  Co.,  said:  "While  some  people  in 
the  trade  seem  a  trifle  doubtful  as  to  the  outlook, 
in  the  talking  machine  lines,  so  far  as  imme- 
diate business  is  concerned,  I  will  say  that  al- 
though it  has  not  been  very  rosy  during  the 
past  few  months,  I  do  believe  that  business  will 
pick  up  very  shortly,  as  the  money  flurry  ends. 
While  there  was  not  as  good  a  holiday  business 
this  year  as  last,  I  think,  under  the  circum- 
stances, that  the  showing  has  been  fairly  satis- 
factory. After  conversing  with  several  of  the 
leading  talking  machine  jobbers  in  the  United 
States,  I  found  that  there  seems  to  be  a  tend- 
ency to  add  on  other  lines,  such  as  novelties. 
Talking  machines  will,  of  course,  be  their  main- 
stay, but  owing  to  the  fact  that  the  talking  ma- 
chine territory  is  so  well  covered  it  will  be  abso- 
lutely necessary  for  exclusive  talking  machine 
jobbers  to  take  on  other  lines  of  business  in 


The 


72  Wabash  Avenue 
Chicago 

Exclusive  Wholesalers  of 

Victor  Goods 
Allen  Fibre  Horns 
Imitation  Wood 

Fibre  Horns 
Special  Flower 

Horns 
Collapsible  Horns 
Record  Cabinets 
Exhibition  Needles 
Petmecky  Needles 
Mello-Tone 
Attachments 
Place  Record 

Brushes 
Special  Dealers 
Record  Racks 
Carrying  Cases 

Graphitoleo 
Many  Use  Oil 
3-in-l  Oil 
Thompson  Modifier 


Circulars  and  descriptions  of  any  of  the 
above  goods  sent  on  application 


Exclusive  Wholesalers 


THE  TALKING  MACHINE  WORLD. 


'  There's  a  Reason" 

FURTHER  PROOFS 

SQUARE  DEALING 


Springfield,  lUs.  3/26/07. 
Uessrs.  Eabaon  Bros, 

#S04  Vatjaeh  Ave. , 
Chlcaeo,  111b. 
Gentleaen:- 

Pleast  accept  our  thanks  for  the  two 
machine  orders  forwarded  us.    Va  shall  do  our  best 
with  then. 

Thanking  you,  we  beg  to  renaln 

Very  reapcctfully  youre, 

O.A.Reynolda  Talking  Machlr.e  Co. 


You  can  gel  your  share  of 
this  Business  by  getting  in 
our' Band  Wagon. 

WRITE  us  ABOUT  IT 


BABSON  BROS. 

'THE  PEOPLE  WITH  THE  GOODS" 
MARSHALL  BLVD.. CALIFORNIA  AVENUE  AND  19^-"  STREET. 

CHICAGO,  ILL. 

G.M.NISBETT,  Manager  Wholesale. 


5*  CT  r.  » 


In 


-habson  Bros. 

Chicago,  111. 
Oentlesen: 

Your  favor  of  the  lot  Inst,  encloelng  condlt; 
ordtr  froD  Gao.  kl.  Boltz,  Tauaau  City,  and  Chas,  Xeaya 
tba  country,  la  received,  and  we  wlah  to  thank'yeu  for 
courtesy  In  aandlr^g  thaaa  to  us.  We  hav*  since  plnced 
with  Ut.  Boltt  on  trial  and  as  Ur.  Keays  Is  on  the  County 
Board  and  freQuenTly  cone*  to  town  as  he  llvee  aoa»  alxte 
Olles  In  the  country,  we  have  written  hln  a  personal  lett' 
I  and  asked  hla  to  call  and  examine  the  InstruBenta  when  he 
next  In  town. 

Yours  truly 

JAWtS  IIUSIC  CO 


is-  •! 


mil 


THE  TALKING  MACHINE  WORLD. 


25 


order  to  do  the  same  amount  of  business  that 
they  have  been  accustomed  to  doing.  We  intend 
to  devote  considerable  attention  to  the  import- 
ing of  toys  and  novelties.  The  writer  expects  to 
go  abroad  in  the  very  near  future,  and  when  he 
returns  will  put  a  good  many  of  our  friends  and 
customers  wise  to  some  profitable  articles  which 
are  staple  and  good  sellers  at  all  times.  So, 
jobbers,  do  not  listen  to  panic  shouters,  loosen 
up  and  keep  in  touch  with  the  progressive  spirit 
of  the  times  and  your  next  year's  profits  should 
not  only  be  equal  to  the  one  just  passed,  but  show 
a  healthy  improvement." 

W.  C.  FUHRI. 

*  W.  C.  Fuhri,  district  manager  Columbia  Pho- 
nograph Co.,  in  chatting  on  the  past,  present  and 
future,  said:  "Ten  years  ago,  when  I  an- 
nounced to  my  friends  and  advisers  that  I  in- 
tended to  enter  the  employ  of  the  Columbia 
Phonograph  Co.,  they  threw  up  their  hands  and 
told  me  I  would  be  very  foolish  to  give  up  the 
good  position  I  held  to  accept  one  with  the  above 
firm.  They  prophesied  the  business  would  not 
last;  that  the  graphophone  was  a  novelty,  and 
that  the  public  would  soon  tire  of  it.  I  post- 
poned the  'happy  event'  for  about  six  months, 
then  when  another  chance  offered  I  joined  the 
Columbia  company.  I  do  not  intend  to  write  an 
autobiography,  but  simply  wish  to  show  the  es- 
teem in  which  the  business  was  held  ten  years 
ago.  Each  succeeding  year  has  witnessed  a 
wonderful  improvement  in  the  graphophone  and 
a  remarkable  growth  of  the  business. 

"So  large  has  been  the  growth  of  the  busi- 
ness and  so  great  has  been  the  desire  to  get  into 
it  that  the  owners  of  the  fundamental  patents 
have  been  kept  busy  protecting  their  rights  from 
infringers.  The  year  1907  was  the  greatest  and 
best  in  the  history  of  the  business — the  greatest 
in  volume  of  sales  and  the  best  because  of  the 
wonderful  improvements  made. 

"The  graphophone  is  a  staple  article,  as  staple 
as  the  piano,  or  any  other  musical  instrument. 
I  am  sure  we  can  claim  it  outclasses  any  other 
musical  instrument,  because  it  is  all  musical  in- 
struments combined.  The  intrinsic  musical  value 
of  the  graphophone  is  becoming  recognized  more 
and  more  every  day.  We  have  just  experienced 
'hard  times,'  and  our  friends  in  the  piano  busi- 
ness tell  us  that  during  the  Christmas  holidays 
they  sold  a  number  of  high-grade  graphophone 
outfits  to  people  who  previous  to  the  advent  of 
'hard  times'  were  regarded  by  them  as  'piano 
prospects.'  When  Christmas  came  they  pur- 
chased a  graphophone  instead  of  a  piano. 

"Past  experiences  and  the  present  outlook  lead 
us  to  believe  that  the  future  of  the  business  will 
be  greater  than  we  ever  dreamed  of  in  the  early 
days.  The  manufacturers  are  never  satisfied 
with  their  achievemenits  and  are  continually 
striving  for  absolute  perfection. 

"I  believe  I  would  be  safe  in  predicting  that  if 
the  next  ten  years  show  the  same  degree  of  ad- 
vancement which  has  been  attained  during  the 
past  ten  that  not  only  every  home,  but  every 
up-to-date  apartment  will  be  equipped  with  a 
graphophone  and  a  complete  library  of  records, 
and  that  apartments  thus  equipped  will  be  as 
much  sought  after  by  the  renting  public  as  real 
money  was  sixty  days  ago.  When  this  eventful 
day  comes  the  fellow  who  writes  'bum  jokes' 
about  the  talking  machine  in  the  neighbor's  flat 
will  be  out  of  a  job.  It  will  be  'horse.^and  horse' 
then." 

A.  V.  CHANDLER. 

A.  V.  Chandler,  representative  for  the  National 
Phonograph  Co.,  said:  "Talking  machine  job- 
bers and  dealers  are  busy  summing  up  the  past 
year  and  making  comparisons  with  a  year  ago, 
and  wondering  if  the  talking  machine  business 
has  reached  a  high  limit  or  will  be  ever  on  the 
increase  as  in  the  past. 

"The  now  receding  financial  flurry  which  has 
caused  the  heads  of  all  business  concerns  to  dive 
into  the  innermost  details  of  their  waste  pro- 
ducing systems,  to  reduce  expenses,  etc.,  has 
brought  on  some  peculiar  situations.  For  in- 
stance, some  dealers  have  had  a  decrease  in  their 
instalment  business,  but  are  enjoying  increased 
cash  sales.    A  large  increase  in  the  number  of 


Edison  dealers  to  add  the  complete  catalog  of 
records  to  their  stock  is  another  "hard  times" 
happening.  "Hard  luck"  stories  are  few  and  a 
cheerful  report  is  received  from  most  dealers — 
even  from  those  who  have,  from  local  causes, 
experienced  a  slump  in  their  business.  They 
expect  good  business  to  come  even  if  it  is  late 
coming.  Of  course,  the  "calamity  howler"  is 
heard  occasionally,  but  I  find  him  to  be  a  rare 
bird  in  the  talking  machine  tree.  Several  deal- 
ers report  that  business  was  much  better  the 
week  between  Christmas  and  New  Year's  than  in 
the  week  preceding  the  holidays. 

"The  Clearing  House  check  is  rapidly  disap- 
pearing and  there  is  a  general  feeling  that  the 
storm  is  past.  Furthermore,  in  looking  back- 
ward along  the  path  of  the  storm  we  are  agree- 
ably surprised  to  note  that  the  vista  reveals  no 
wreckage  of  talking  machine  concerns. 

"Now,  let's  to  work  and  send  the  wheel  spin- 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  January  6,  1908. 

Frederick  Sheppy  has  resigned  as  manager  of 
the  talking  machine  department  of  the  Spiegel 
furniture  store  in  order  to  devote  himself  to  his 
talking  machine  repair  and  specialty  manufac- 
turing business. 

Messrs.  Hawthorne  and  Sheble,  of  the  Haw- 
thorne-Sheble  Mfg.  Co.,  are  expected  in  Chicago 
about  the  fifteenth. 

Roy  Keith,  city  sales  manager  for  the  Talking 
Machine  Co.,  is  again  in  harness  after  a  brief 
but  vigorous  combat  with  the  "grippe." 

Get  busy  with  your  notes  of  congratulation. 
The  engagement  is  announced  of  Benjamin  Fein- 
berg,  of  Dillbahner  &  Feinberg,  proprietors  of 
the  Western  Talking  Machine  and  Supply  Co.,  to 
Miss  Michelson,  daughter  of  Mr.  and  Mrs.  Isador 
Michelson,  of  Cincinnati,  O. 

Wm.  H.  Petrie,  for  the  past  four  years  assist- 
ant in  the  retail  small  goods  department  at  Lyon 
&  Healy's  and  prior  to  that  assistant  small  goods 
buyer  at  the  Rothschild  department  store  in  this 
city,  has  resigned  in  order  to  accept  the  position 
of  manager  of  the  retail  small  goods,  sheet  music 
and  talking  machine  departments  of  the  R.  C. 
Bollinger  Music  House,  Fort  Smith,  Ark.  Mr. 
Petrie  leaves  Chicago  to  assume  his  new  posi- 
tion on  Thursday  of  this  week.    He  has  a  host 


ning  with  renewed  vigor  and  when  we  reach  the 
always  to  be  expected  quiet  of  July  and  August, 
may  we  be  able  to  look  back  and  see  the  'talk- 
ers' still  climbing  to  reach  the  high  water  mark 
of  the  business.  Every  indication  points  to  an 
excellent  trade  during  1908.  You,  Mr.  Dealer, 
are  in  the  limelight.  You  are  the  one  to  keep 
the  mill  going.  When  the  manufacturers  point 
with  pride  to  their  increasing  business  remem- 
ber that  it  means  that  the  dealers  by  energetic 
pushing  have  increased  not  only  their  own,  but 
the  makers'  business  also. 

"Observe  the  immense  amount  of  advertising 
being  done  by  the  talking  machine  companies. 
This  costs  money.  But  the  results  are  paying 
for  it.  Why  not  let  some  results  pay  your  ad- 
vertising bills?  Think  it  over.  This  means  you, 
Mr.  Small  Dealer.  The  larger  dealers  were 
small  dealers,  but  'results'  constituted  the  magic 
food  on  which  they  have  grown  so  great." 


of  friends  who  will  wish  him  all  sorts  of  success 
in  his  new  field. 

E.  C.  Plume,  western  wholesale  manager  of 
the  Columbia  Phonograph  Co.,  returned  to-day 
from  a  flying  trip  to  New  York,  which  he  made 
via  the  limited  both  ways.  While  at  headquar- 
ters he  closed  another  large  deal  with  a  West- 
ern house  for  graphophones,  particulars  of  which 
are  withheld  for  the  present.  Mr.  Plume  reports 
business  conditions  as  greatly  improved  in  the  * 
East  and  that  Mr.  Lyle  and  the  rest  of  the  Co- 
lumbia executive  are  very  much  gratified  with 
the  outlook  for  the  New  Year. 

One  of  the  finest  things  in  the  advertising 
way  that  the  writer  has  seen  is  the  edition  de 
luxe  folder  devoted  to  Caruso  and  the  Victor 
Victrola,  sent  out  by  Xyon  &  Healy,  prior  to  the 
Christmas  trade.  Here's  just  a  few  selections 
from  the  text: 

"Thanks  to  the  Victor  Victrola,  Caruso  will 
sing  for  you  on  Christmas  morning.  After- 
wards— 'Every  day  will  be  Christmas,  if  you 
like.'  " 

"Christmas  Cheer  all  the  Year,"  was  the  head- 
ing of  one  of  the  pages. 

"Owning  a  Victor  Victrola  means  that  Caruso, 
Calve,  Melba  and  all  the  opera  stars  will  delight 
you  with  their  choicest  arias  just  as  they  are 
heard  in  grand  opera  at  the  Metropolitan  and 


JOBBERS  AND  DEALERS  IN 
EDISON  PHONOGRAPHS 

YOUR  PHONOGRAPH  TRADE  will  be  largely  jncreased  if  you  are  handling-  the 
«  MORRISSBV      REPEATIIVQ  ATTACMIVIBIVT," 

the  only  perfect  return  attachment  ever  invented.  Returns  in  3  seconds,,  and 
apparently  consumes  no  power  of  (he  phonograph.  Is  simply  attached.  Retail  price: 
For  Home,  $5.00;  for  Triumph,  $6.00.    Regular  discounts  to  Jobbers  and  Dealers. 

Order  now,  from 

THOMAS  F.  MORRISSEY  -  West  Orange,  N.  J. 


TRADE  NOTES  FROM  THE  WESTERN  METROPOLIS 

Sheppy  Resigns  from  the  Spiegel  Store — IVIr.  Feinberg  Engaged — W.  H.  Petrie  to  Locate  in 
Fort  Smith — E.  C.  Plume's  Eastern  Trip — Lyon  &  Healy  Publicity — Wurlitzer's  Window 
Display — United  Film  Service  Association  Holds  Important  Meeting — Some  Viascope  Lit- 
erature— Other  Items  of  General  Interest  to  Talking  Machine  World  Readers. 


26 


THE  TALKING  MACHINE  WORLD. 


The  King  of  Cylinder  Macliines 


The  way  the  talking-  machine  trade  has  taken  hold  of  the  "BQ"'  Columbia  model 
since  its  first  announcement  last  September  has  been  no  surprise  to  us. 

Because,  although  it  was  a  distinct  novelty,  it  was  the  ONE  machine  of  its  kind 
and  EXACTLY  what  the  dealer  and  his  customers  wanted. 

The  man  who  is  going  to  buy  a  cylinder  machine  doesn't  hesitate  very  long  be- 
tween the  old  models  and  this  new  one.  Until  the  "Bft"  came  out  all  cylinder  ma- 
chines were  made  awkward,  inconvenient  and  cumbersome  by  the  long-necked  horn, 
suspended  from  a  horn  crane,  attached  by  a  piece  of  rubber  tubing  and  holding  one 
rigid  position  until  the  whole  apparatus  was  lifted  up  and  set  around. 

The  new  "Bft"  model  embodies  the  very  points  which  have  made  the  success  of 
the  disc  Graphophones.  Compact  convenient,  shapely  and  simple,  it  is  an  entirely 
new  departure  in  talking  machine  design. 

Equipped  ^vith  the  same  aluminum  tone  arm  which  has  done  so  much  to  perfect 
the  tone  quality  of  Columbia  disc  Graphophones,  together  with  a  h:  ndsome  swivelling 
flower  horn  which  projects  over  the  machine  instead  of  away  from  it  and  swings  in 
any  direction — these  two  advantag-es  ALONE  were  real  enough  and  great  enough  to 
make  the  "EQ  "  model  just  what  we  said  it  would  be — the  success  of  the  year. 


The  Columbia  "BQ," 

s  of 


The  Columbia  "B  or 
loivg  mandrel,  play^ 
ii\g  B  C  records,  $45 


The  instantaneous  success  of  the  "Ba"  model  brought  about  an  immediate 
demand  for  an  aluminum  tone  arm  cylinder  Graphophone  of  more  elaborate  con- 
struction, and  one  that  would  play  the  half-foot-long  BC  Columbia  Records.  And 
here  it  is — the  "BO"  Graphophone. 

Its  principal  distinction  lies  in  an  exti-a  long  mandi-el  which  will  accommodate 
not  only  the  regular  four-inch  cylinder  records  (any  make)  but  also  the  famous 
BC  Twentieth  Century  Columbia  Records  which  are  made  by  this  company  ex- 
clusively, and  which  no  other  machine  except  the  Columbia  Graphophone  can 
accommodate — records  long  enough  to  include  the  entire  selection. 

The  cabinet  is  full  14  inches  long.  9  inches  wide  and  11  inches  high,  made  of 
selected  quartered  oak  and  equipped  with  a  carrying  cover  and  handle. 

The  motor  is  of  triple  spring  construction,  noiseless  and  running  four  of  the 
ordinary  cylinder  records  or  two  of  the  BC  half-foot-long  records  without  rewinding, 
and  it  can  be  wound  while  running. 

The  "BO"  sells  at  retail  for  $45,  with  a  green  enameled  horn;  and  at  $50 
with  regular  BI  flower  horn  in  full  nickel— an  easy  option,  because  the  horns  are 
interchangeable. 


COLUMBIA  PHONOGRAPH  COMPANY,  genl 


TRIBUNE  BUILDING,  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


27 


Auditorium  theatres,  and  you  can  renew  ac- 
quaintances with  your  favorites  from  the  new 
musical  sliows,  such  as  "The  Merry  "Widow," 
"The  Red  Mill,"  and  "A  Knight  for  a  Day."  A 
tipped  on  portrait  in  colors  of  Caruso  in  char- 
acters adorns  the  first  page  of  the  folder,  while 
inside  is  a  cut  of  the  V-V  accompanied  by  de- 
scription. 

The  Automatic  Musical  Co.,  of  Binghamton, 
N.  Y.,  manufacturers  of  the  Reliable  electric 
pianos  have  opened  western  salesrooms  and 
offices  at  532  Republic  building  in  charge  of 
M.  F.  Kennedy,  an  experienced  and  well  known 
man  in  the  automatic  instrument  trade. 

One  of  the  finest  window  displays  that  ever 
graced  the  windows  of  the  Chicago  house  of 
Wurlitzer,  attracted  Christmas  shoppers.  The  ar- 
rangement was  rather  conventional,  machines 
with  horns  heing  arranged  on  a  semi-circular 
tier  of  steps,  but  the  disposition  of  machines  and 
the  decorative  scheme  were  admirable. 

The  -  accompanying  cut  portrays  a  familiar 
scene — a  rapt  audience  listening  to  a  Caruso 
record  in  Victor  Hall,  which  occupies  extensive 
space  on  the  Adams  street  side  of  the  main  floor 
of  Lyon  &  Healy's,  Chicago.  Free  recitals  are 
given  here  every  afternoon.    Victor  Hall  has 


VICTOR   H.\LL   AT  LYON   &  HEALY'S. 

proved  an  important  factor  in  the  upbuilding  of 
the  immense  retail  business  of  the  house. 

The  Viascope  Manufacturing  Co.,  17  Van 
Buren  street,  Chicago,  have  issued  a  handy  little 
pamphlet  illustrating  and  describing  their  forth- 
coming "Home  Viascope"  moving  picture  ma- 
chine. 

C.  A.  Phelps,  of  Canton,  111.,  dealer  in  Victor 
and  Edison  goods  has  recently  opened  a  branch 
at  Bushnell,  111.  The  new  store  is  reported  as 
having  a  fine  trade  already. 

President  Rubens  and  sales  manager  Jones,  of 
the  Ikonograph  Co.,  of  New  York,  were  recent 
visitors. 

The  B.  &  H.  fiber  needle  continues  to  grow  in 
favor  with  dealers  anci  users.  A  fiber  needle 
can  be  used  six  or  eight  times  by  repointing  it 
either  with  a  sharp  pen  knife  or  an  inexpensive 
clip  sold  by  the  manufacturers.  The  B.  &  H. 
Fiber  Manufacturing  Co. 

At  the  meeting  of  the  United  Film  Service  As- 
sociation at  the  Grand  Pacific  Hotel,  Dec,  14, 
permanent  organization  was  effected.  The  fol- 
lowing officers  were  elected:  President,  J,  B. 
Clark,  of  the  Pittsburg  Calcium  Light  and  Film 
Co.;  vice-president,  F.  C.  Aiken,  of  the  Theatre 
Film  Service  Co.,  and  Amusement  Supply  Co.; 
treasurer,  Percy  Waters,  of  the  Kinetograph  Co.; 
executive  committee,  C.  H.  Peckham,  of  the 
Cleveland  Film  Exchange  and  F.  J.  Howard  of 
Boston.  The  meeting  was  a  strictly  executive  ses- 
sion, but  the  general  objects  of  the  association 
were  outlined  in  last  month's  World.  At  the 
banquet  in  the  evening  a  large  number  of  manu- 
facturers from  East  and  West  were  present  in 
addition  to  the  memibers  of  the  association. 
George  Klein  presided  and  toasts  were  responded 
to  by  A.  D.  Flintom,  of  Kansas  City,  Arthur  S. 
Kane,  of  the  O.  T.  Crawford  Film  Exchange,  of 
St.  Louis,  Robert  Lieber,  of  the  H.  Lieber  Co., 
Indianapolis;  Alex.  T.  Moore  of  the  Edison 
Manufacturing  Co.;  William  H.  Shanson,  of 
Chicago;   President,  J.  B.  Clark,  W.  T,  Rock, 


president  of  the  Vitagraph  Co.  of  America,  Vice- 
president  Aiken  and  others. 

The  next  meeting  will  he  held  in  Buffalo,  N. 
Y.,  January  11,  1908,  when  the  constitution  and 
by-laws  will  be  adopted  and  various  matters  con- 
nected with  the  advancement  and  elevation  of 
the  trade  will  be  discussed  and  acted  upon. 

The  accompanying  photograph  reveals  the 
comely  features  of  Rufus  T.  Brady,  manager  of 


there  were  present  the  following  salesmen: 
George  A.  Renner,  Will.  P.  Hope,  M.  G.  Krusch, 
Frank  Fritschey,  F.  M.  Kitchen,  Mr.  Hug,  Mr. 
Neff,  A.  H.  Kloehr,  A.  V.  Chandler,  and  H.  A. 
Turner.  Those  comprise  all  the  Edison  men 
covering  territory  west  of  Ohio,  with  the  excep- 
tion of  C.  A.  Gardner,  who  has  the  Coast,  and 
M.  Gill,  both  of  whom  were  unable  to  be  present. 

After  the  conference  an  informal  dinner  was 
given  by  Mr.  Dolbeer  at  the  "Tom  Jones"  cafe 
on  Jackson  boulevard.  Among  the  guests,  be- 
sides those  already  mentioned  aibove,  were 
Messrs.  John  Hardin,  W.  C.  Patrick  and  E.  C. 
Barnes,  representing  various  branches  of  the 
Edison  interests  in  Chicago  and  Daniel  Hopkins, 
of  Hopkins  Bros.,  the  Edison  jobbers  at  Des 
Moines,  la.,  who  happened  to  be  in  Chicago  at 
the  time.  After  the  dinner,  which  is  still  the 
subject  of  delighted  comment  on  the  part  of  the 
participants,  the  balance  of  the  evening  was 
spent  at  the  Majestic  Theatre. 

Messrs.  Dolbeer  and  Philips  returned  East  by 
the  limited  Monday  afternoon,  and  the  travelers 
left  for  their  respective  territories  the  same 


WINNERS  OF  PRIZES 

In  Contest  for  Three  Best  Essays  on  "What  the 
Edison  Business  Phonograph  Has  Done  for 
Me" — IVliss  Crowley  Secures  the  First  Prize. 


Ei;FnS   T.  BEADY. 

the  Chicago  Stand  Co.,  of  86  East  Lake  street, 
Chicago.  Mr.  Brady  is  comparatively  a  new- 
comer in  the  talking  machine  field  so  far  as  the 
wholesale  and  manufacturing  end  of  the  busi- 
ness is  concerned,  but  he  is  by  no  means  unfa- 
miliar with  the  line  as  he  handled  talkers  ex- 
tensively while  at  the  head  of  a  large  mercantile 
concern  in  Elgin,  111.,  a  few  years  ago.  Mr. 
Brady  has  had  extended  experience  in  putting 
other  products  on  the  general  market  and  he  is 
now  meeting  with  marked  success  in  pushing  the 
sales  of  the  Phon-Arm  attachment  for  cylinder 
machines  and  which  forms  the  principal  product 
of  the  Chicago  Stand  Co.  The  Phon-Arm  has  re- 
cently been  made  the  subject  of  marked  im- 
provements and  is  now  adapted  to  Columbia 
cylinder  graphophones  as  well  as  Edison  phono- 
graphs. 

F.  K.  Dolbeer,  general  manager  of  sales,  and 
E.  K.  Philips,  manager  of  salesmen  of  the 
National  Phonograph  Co.,  arrived  in  Chicago  re- 
cently, to  meet  the  company's  western  trav- 
eling force.  At  a  meeting  at  304  Waba^sh  avenue, 
held  December  28,  the  business  of  the  past  year 
was  discussed  and  the  campaign  for  1908 
planned.    Besides  Messrs.  Dolbeer  and  Philips, 


(Special  to  Tlie  Talking  Machine  World.) 

Chicago,  111.,  December  28,  1907. 
The  winners  of  the  prizes  offered  by  the  Chi- 
cago office  of  the  commercial  department  of  the 
National  Phonograph  Co.,  for  the  three  best  es- 
says on  the  subject,  "What  the  Edison  Business 
Phonograph  Has  Done  for  Me,"  present  some 
very  convincing  arguments  in  favor  of  the  use 
of  talking  machines  in  the  modern  business 
office. 

Miss  Vivian  Crowley,  who  is  employed  as 
transcriber  by  B.  E.  Betts,  the  well-known  court 
reporter,  has  been  awarded  the  first  prize  of 
$25.  In  her  essay.  Miss  Crowley  states  that 
since  she  joined  the  phonographic  transcription 
ranks  her  salary  has  been  increased  from  $8  to 
$13  per  week  in  three  months  and  that  she  re- 
cently turned  down  an  offer  of  a  new  position 
at  $15  because  of  the  bright  prospects  ahead  in 
her  present  one.  Miss  Crowley  says  in  part: 
"Aside  from  the  financial  part  of  the  question, 
which,  of  course,  is  the  greatest  consideration, 
one  great  benefit  arising  from  the  active  use  of 
the  Edison  Business  Phonograph  to  the  tran- 
scriber is  the  fact  that  she  does  not  have  to 
follow  a  copy.  In  a  city  like  Chicago,  where  the 
eye  has  to  accommodate  so  many  objects  at  a 


Victor  and  EdisoH  Distributors 

(|f  Our  superior  service  in  giving  dealers 
quick  and  complete  shipments  is  ad- 
mired by  all  our  customers  and  is 
envied  by  all  jobbers. 

We  Do  Not  Sell  at  Retail 

(J  In  buying  of  us  you  do  not  have  to 

compete  with  us. 
(|  We  refer  all  inquiries  to  our  dealers. 
(J  The  way  to  increase  your  sales  is  to 

increase  ours, 

Koerber- Brenner  Music  Co. 


1005  Olive  St., 


ST.  LOUIS,  MO. 


28 


THE  TALKING  MACHINE  WORLD. 


time  that  it  is  constantly  under  a  great  strain, 
this  is  a  greater  benefit  than  at  first  appears. 
In  any  well  regulated  office  an  ordinary  phono- 
graph operator  is  able  to  turn  out  at  least  twice 
as  much  work  as  a  shorthand  writer  of  the 
same  capability.  This  fact  is  demonstrated  daily 
by  one  of  Chicago's  great  mercantile  firms.  An 
ambitious  transcriber  strives  to  establish  a  rec- 
ord. The  phonograph  is  the  best  adapted  ar- 
rangement to  promote  speed  on  the  typewriter 
of  any  modern  invention.  It  is  possible  for  a 
good  operator  to  keep  up  word  for  word,  with 
the  dictation  of  the  phonograph  regulated  at  the 
ordinary  rate  of  speed.  The  benefit  of  this  to 
the  employer  is  obvious." 

Miss  Stella  Pettigrew,  who  captured  the  sec- 
ond prize,  tells  her  experience  with  the  business 
phonograph  and  the  fears  that  assailed  her  when 
the  machines  were  first  installed  in  the  office 
in  which  she  was  employed.  She  was  quite  cer- 
tain that  she  would  soon  be  asked  to  accept  a 
reduction  in  salary.  Instead  of  this,  the  fair 
essayist  is  able  to  report  a  substantial  and  un- 
solicited increase,  for  the  reason,  I  supiwse,  that 
she  is  getting  out  more  work  and  doing  it  better 
than  before. 

While  from  sixty  to  seventy  letters  a  day  is  all 
that  the  average  stenographer  is  able  to  get  out, 
according  to  Miss  Julia  Brodbeck,  the  third  prize 
winner,  she  is  able  with  the  aid  of  the  business 
phonograph  to  average  100  letters  a  day,  and 
often  considerably  more. 


EXCELLENT  POST-HOLIDAY  TRADE 

Reported  by  Jobbers  and  Dealers  of  Boston — 
Victor  Line  May  be  Taken  on  by  Boston 
Cycle  &  Sundry  Co. — Recent  Visit  of  Opera 
Co.  Has  Helped  Sales  of  High  Class  Records 
— Demand  for  Christian  Science  Songs — 
Talker  Used  by  Goodwin's  Co. — Ditson's 
Publicity  During  Opera  Week  Profitable. 


WARNER'S  "TALKER"  CONCERTS. 


W.  W.  Warner,  the  enterprising  dealer  of  27 
West  Main  street,  Madison,  Wis.,  is  having  great 
success  with  his  Victor  talking  machine  grand 
opera  recitals  in  that  city.  His  programs  are  of 
unusual  excellence  and  the  people  who  have 
attended  have  been  delighted  at  the  opportunity 
to  hear  the  great  operatic  artists  through  the 
medium  of  the  Victor. 

It  is  hardly  necessary  to  say  that  this  kind  of 
work  has  resulted  in  excellent  business  for  Mr. 
Warner. 


(Special  to  The  Talking  Machine  World.) 

Boston,  January  8,  1908. 
Post-Christmas  trade  with  the  various  dealers 
in  talking  machine  goods,  both  wholesale  and 
retail,  has  been  somewhat  of  a  surprise.  Every- 
body expected  there  would  be  a  fairly  good  trade, 
but  it  is  better  than  anyone  anticipated,  hence 
the  surprise.  The  recent  financial  flurry  does 
not  seem  to  have  affected  the  high  grade  trade 
at  all,  but  there  was  for  a  short  time,  a  notice- 
able decline  in  business  on  the  moderate  priced 
goods.  That  has  all  gone  away  now,  however, 
and  business  is  reported  everywhere  as  very  good 
indeed. 

Chief  feature  of  the  month  here  is  the  as  yet 
undecided  question  as  to  whether  the  Boston 
Cvcle  and  Sundry  Co.  will  take  on  the  Victor 

m 

line  for  jobbing.  It  is  but  a  matter  of  days  be- 
fore this  will  be  settled  one  way  or  the  other. 
Business  there  has  been  very  good  on  the  Edison 
line,  but  Manager  Andrews  thinks  it  wise  to 
have  as  many  strings  to  his  bow  as  possible.  The 
Lynn  carrying  case  has  proven  a  big  factor  in 
developing  business  here. 

W.  A.  MacArdle,  of  Hawthorne-Sheble  Co..  was 
a  visitor  to  the  trade  this  month,  also  Mr.  Royer, 
of  the  Victor  Co.,  who  spent  Christmas  with  his 
folks  here. 

'V\rholesale  Manager  Chamberlain,  of  the  East- 
ern Talking  Machine  Co.,  declares  that  he  is  go- 
ing to  give  up  prophesying.  Last  month  he 
prophesied  that  January  would  be  very  light  so 
far  as  business  is  concerned.  But  it  has  de- 
veloped some  big  business  for  him  instead,  so 
he  says  he  evidently  isn't  a  prophet.  He  is 
afraid  now  to  prophesy  good  business  for  Feb- 


ruary for  fear  it  will  be  a  hoodoo  for  him.  At 
the  Eastern  Talking  Machine  Co.'s  store  it  is 
reported  that  the  recent  visit  of  the  San  Carlo 
grand  opera  company  helped  retail  sales  amaz- 
ingly and  the  continued  season  of  opera  at  the 
Castle  Square  is  continuing  the  good  work  over 
the  counters.  Harry  Brown,  formerly  with  the 
Steinert  Company,  has  joined  the  sales  force 
here.  There  seems  to  be  a  slight  run  on  me- 
dium priced  machines  at  this  store  of  late. 

The  Columbia  Co.  are  having  quite  a  sale  of 
Christian  Science  ■  songs  on  disc  records.  The 
presence  here  of  the  "Mother  Church"  acts  as  an 
impetus  and  the  Columbia  Co.  carry  a  fine  line 
of  the  records  that  appeal  to  the  attendants  at 
that  church.  Manager  Yerkes  spent  part  of  this 
month  looking  after  the  trade  through  Maine 
and  reports  good  results.  He  says  that  the  trade 
on  the  cheaper  goods  was  affected  during  De- 
cember, but  everything  is  now  normal,  with 
prospects  getting  brighter  every  day.  The  new 
cylinder  machine,  with  the  aluminum  tone  arm 
and  flower  horn  is  being  sold  very  rapidly. 

While  Nat  Goodwin's  company  was  here  re- 
cently, the  Eastern  Talking  Machine  Co.  sold 
them  a  talking  machine  for  use  behind  the 
scenes.  It  was  used  in  the  new  play  "The  Mas- 
ter Hand,"  but  did  not  have  anything  to  do  with 
the  fact  that  the  play  was  a  "frost"  here. 

Business  is  good  on  all  the  lines  that  the  C.  E. 
Osgood  Co.  carry  and  an  additional  salesman 
was  put  on  the  force  this  month. 

The  Oliver  Ditson  Co.  made  good  use  of  the 
theatre  programs  last  month,  while  the  grand 
opera  company  was  here,  and  carried  on  an  ex- 
tensive newspaper  campaign  for  the  Victor.  The 
result  was  an  unusually  good  business.  Patrons 
have  fallen  in  love  with  the  new  Ditson  talking 
machine  department  and  Manager  Winkelman  is 
wearing  a  perpetual  smile  now.  The  Victor  Vic- 
trola  business  here  is  very  big. 

There  is  every  indication  that  the  Indestructi- 
ble Record  Co.  will  open  up  an  Eastern  office  in 
this  city  soon.  The  business  of  this  concern  has 
been  steadily  expanding  and  dealers  everywhere 
are  taking  the  agency  for  their  line. 


r 


Automatic 
Stopper 

For  EDISON  STANDARD 
.and  HOME  PHONOGRAPH 

Just  demonstrate  to  your  cus- 
tomer that  with  an  Automatic 
Stopper  on  his  Edison  he  need 
not  touch  the  machine  again  after 
once  starting  it.  It  stops  after 
record  is  finished.  Everyone  appreciates  what 
this  means.    Result— quick  and  growing  sales! 

Retail  price  for  "Home"  style  is  25  cents. 
Retail  price  for  "Standard"  model  is  75  cents 
each. 

Place  your  order  through  your  jobber  ;  if  unable  to 
get  them  of  your  jobber,  write  us. 


EASY 
SALES 


Adjusting  Device  for  the  Edison 
Crane 

Use  with  any  Horn 
Retails  at  $1.00 


Regular  machine  discounts  to  dealers.  If  you  want  samples 
send  price,  less  discount,  with  the  name  of  your  jobber— we  will 
see  that  you  eet  them, 

UTICA  CRANE  CO. 


MAKERS 


UTICA 


N.  Y. 


THE  TALKING  MACHINE  WORLD. 


29 


TRADE  NOTES  FROM  ST.  LOUIS. 


Good  Demand  for  High  Class  Goods,  Both  Ma- 
chines and  Records,  a  Feature  of  the  Trade 
During  the  Holidays — January  Has  Opened 
Up  Satisfactorily — General  Feeling  Is  That 
the  Future  Is  Ripe  for  Better  Things — C.  W. 
Long's  Cheery  Report — Koerber-Brenner 
Well  Pleased  With  Year's  Business — A  Run 
Around  the  Trade  Shows  a  Cheerful  Dispo- 
sition on  the  Part  of  All  the  Leading  Talking 
Machine  Jobbers  and  Dealers. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  Jan.  6,  1908. 

The  general  trade  conditions  for  the  month  of 
Decemher  were  much  better  than  could  he  ex- 
pected under  the  conditions  that  existed  during 
that  time.  The  Christmas  trade  brought  a  fairly 
good  demand  for  high  class  goods  and  the  record 
business  was  quite  good.  The  wholesale  trade 
was  somewhat  backward,  but  fairly  good  reports 
are  made  by  all  the  jobbers. 

D.  C.  Malin,  formerly  assistant  manager  of 
the  Columbia  Phonograph  Co.  here,  has  been  ap- 
pointed manager  of  the  same  concern  at  Peoria, 
111. 

P.  E.  Conroy,  president  of  the  Conroy  Piano 
Co.,  reports  that  their  retail  trade  was  active 
during  December.  He  looks  for  a  good  year's 
business  this  year. 

C.  W.  Long,  manager  of  the  St.  Louis  Talking 
Machine  Co.,  reports  that  their  trade  for  Decem- 
ber was  fairly  good.  A  visit  to  this  estaiblish- 
ment  finds  a  lively  degree  of  activity,  which  in- 
dicates that  the  trade  in  the  Mississippi  Valley 
territory  is  moving  in  a  good  volume,  and  that 
the  effect  of  the  stringency  is  not  being  felt  to 
any  considerable  extent  in  that  region. 

The  Koerber-Brenner  Music  Co.  report  that 
things  are  moving  along  with  them  in  a  very 
satisfactory  manner,  and  that  they  are  well 
pleased  with  last  year's  busines.  W.  A.  Brenner, 
of  this  firm,  recently  spent  several  days  in 
Chicago. 

Manager  Walthall,  of  the  Columbia  Phono- 
graph Co.,  reports  a  nice  holiday  business  and 
that  he  sold  a  number  of  very  high  class  out- 
fits. 

D.  K.  Myers,  jobber  of  Zonophones,  states  that 
he  has  had  a  nice  trade  recently,  that  business 
is  picking  up  and  he  looks  for  a  good  year  in 
1908. 

Marks  Silverstone,  president  of  the  Marks  Sil- 
verstone  Talking  Machine  Co.,  reports  a  fair 
business  for  December.  He  leaves  shortly  on  a 
two  weeks'  trip  through  this  territory. 

Manager  S.  R.  Brewer,  of  the  talking  machine 
department  of  the  Thiebes-Stierlin  Music  Co.,  re- 
ports a  good  business  for  the  month  of  December. 
Mr.  Brewer  spent  New  Year's  with  his  folks  at 
Terre  Haute,  Ind.    H.  L.  Brewer,  of  the  same 


department,  spent  Christmas  at  the  same  place. 

Miss  Sadie  Rosenblatt,  manager  of  the  talk- 
ing machine  department  of  May,  Stern  &  Co., 
reports  that  ibusiness  in  this  department  has 
been  quite  active  recently. 


THE  WINNING  OF  GROUCH. 

A  Story  Illustrating  the  Fact  That  a  Bluff 
Works  Sometimes,  and  When  and  How  It 
Is  Excusable — Not  Fiction  But  Fact. 


"The  old  man  wants  to  see  you  in  the  oflBce, 
kid,"  cried  the  assistant  manager  to  me  as  I 
entered  the  store  on  my  return  from  a  trip  up 
the  State.  I  v/as  glad  that  the  opportunity  for 
an  interview  with  the  head  of  the  firm  was  com- 
ing my  way  so  soon,  for  I  had  "made  good"  and 
I  felt  that  my  reputation  as  a  talking  machine 
salesman  was  about  established.  I  do  not  wish 
to  blow  my  own  horn  too  loud,  but  when  a  fel- 
low, and  the  youngest  one  on  the  force  at  that, 
comes  back  from  a  month's  campaign  among  the 
out-of-town  dealers  with  a  big  wad  of  orders  in 
his  note  book,  it  makes  him  feel — well,  just  about 
as  kittenish  as  when  he  has  imbibed  three  or 
four  stiff  "Wilson,  that's  all"  high  balls,  but 
without  the  headache  effect.  Therefore,  I  en- 
tered the  sacred  sanctum  of  our  president  with 
more  than  my  usual  eagerness,  and  in  reply  to 
his  question,  "How  did  you  make  out  with  our 
rural  friends,  young  man?"  I  poured  into  his 
ears  the  nectar  of  my  success.  It  evidently 
pleased  him,  for  he  smiled  and  held  out  his  hand 
in  a  fatherly  sort  of  way  that  showed  his  affec- 
tion for  me,  or  for  the  work'  I  had  done,  at  any 
rate.  I  did  not  reciprocate,  but  more  to  the 
point,  I  thrust  into  his  outstretched  palm  my 
note  book  bulging  with  good  big  orders.  He 
scanned  its  pages  hurriedly  and  his  eyes  glis- 
tened. Then  he  sat  looking  me  over,  taking  me 
in  from  crown  to  toe  for  what  seemed  to  me  an 
eternity.  Then,  apparently  satisfied  with  his 
inspection,  he  told  me  that  he  contemplated  rais- 
ing my  salary,  but  first  I  was  to  prove  my  worth 
by  obtaining  a  liberal  order  from  Jabez  Grouch, 
the  greatest  department  store  man  in  our  city. 
"Every  salesman  I  have  in  my  employ,"  said  the 
president,  "has  tried  and  failed.  Now,  I  want 
you  to  have  your  turn,  and  if  you  succeed — well, 
there  will  be  something  good  coming  your  way, 
do  you  understand?"  I  understood,  all  right,  and 
tofd  him  so. 

An  hour  later  I  had  passed  through  the  im- 
posing portals  of  the  Grouch  &  Co.  department 
store,  and  reaching  the  offices,  sent  in  my  card 
to  Mr.  Grouch.  I  knew  what  I  was  up  against, 
for  "Old  Grouch,"  as  he  was  called  by  his  em- 
ployes and  business  associates,  was  a  terror  to 
salesmen,  and  talking  machine  salesmen  in  par- 
ticular. Owing  to  some  fresh  youngster  making 
a  scene  in  his  office  by  refusing  to  be  called  an 
ass,  and  his  goods  rot,  and  telling  Grouch  in 


words  that  were  far  from  polite  that  his  skull 
was  too  thick  for  a  Winchester  bullet  to  pene- 
trate, let  alone  an  argument  on  the  talking  ma- 
chine subject,  the  old  gentleman  had  taken  a 
violent  dislike  to  everything  pertaining  to 
"graphs"  and  "phones,"  and  it  was  a  well-known 
fact  that  to  go  to  Grouch  with  a  "talker"  propo- 
sition was  to  risk  being  flayed  alive. 

You  can  imagine  my  state  of  feeling,  there- 
fore, gentle 'reader,  when  the  office  boy,  the  juve- 
nile member  of  the  Society  for  the  Prevention 
of  Talking  Machines,  came  to  me  with  a  grin 
upon  his  crafty  countenance,  and  bowed  me  into 
the  chamber  of  horrors. 

"So  you  are  a  talking  machine  salesman," 
cried  Grouch  with  biting  sarcasm  as  I  drew  up 
in  front  of  his  fort-like  desk.  "I  thought  by 
this  time  that  you  fellows  knew  my  attitude 
toward  the  "squawker"  industry.  I  admire  your 
nerve,  but  really  I  must  stop  there.  Show  the 
gentleman  out,  Tom." 

The  office  boy's  grin  had  spread  to  wonderful 
proportions  by  this  time  as  he  realized,  I  sup- 
pose, how  funny  it  was  to  see  a  "squawker"  rep- 
resentative squelched.  However,  I  did  not 
squelch,  but  instead,  with  all  the  force  of  dra- 


matic elocution  at  my  command,  coupled  to  a 
strong  baritone  voice,  fired  this  challenge  into 
his  very  teeth  (they  were  false,  too,  I  think) : 
"Mr.  Grouch,  if  you  will  give  me  five  minutes' 
time,  I  can  prove  to  you  conclusively  that  the 
talking  machine  will  help  your  business.  If  at 
the  end  of  the  five  minutes  you  do  not  agree  with 
me,  I  give  you  my  word  of  honor  to  slink  away 
like  the  beaten  cur,  that  I  will  be,  and  never 
trespass  upon  your  valuable  time  again.  What 
is  your  verdict?" 

"I  think  I  remarked  when  you  came  in  that  I 
admired  your  nerve,"  he  answered,  grimly;  "fire 
away." 

Well,  I  started  in,  and  as  every  live  talking 
machine  dealer  knows,  a  convincing  talk  oh  the 
subject  nearest  his  heart  is  a  cinch,  because  it 
is  full  of  good  points,  and  they  all  fit  together 
so  nicely  that  when  the  structure  is  finished, 
there  is  no  tumbling  it  down;  it  is  up  to  stay. 
I  built  the  structure  for  "Old  Grouch"  about  ten 
stories  high,  and  something  like  this: 


Saint  Louis  Talking 
Machine  Co. 


JVIILLS  BUIUDINO 

7th  and  St.  Charles  Streets, 


ST.  LOIIS,  MO. 


The  Only  Exclusive  Victor 
Distributors  In  Missouri 


30 


THE  TALKING  MACHINE  WORLD. 


THE  DIAPHRAGM  IS  KING 

OUR  LATEST  NfOVELTY  IS  THE 

WOOD  DIAPHRAGM 

When  subjected  to  the  impact  of  sound  wood  is  the  most  resilient  of  all  known  substances.  This  is  proven 
by  its  successful  use  in  violin  bodies  and  sounding  boards  for  pianos.  No  other  material  can  take  its  place.  By 
a  new  and  novel  process  we  have  succeeded  in  making  a  four-ply  composite  diaphragm,  two  of  very  thin  wood 
and  two  of  cotton  stalk  tissue,  all  of  which  is  compressed  within  a  thickness  of  6/lOOOths  of  an  inch.  The  re- 
production by  this  diaphragm  is  truly  marvelous.  Every  detail  of  sound  and  tone  finesse  that  is  capable  of  being 
recorded  is  brought  out  by  this  invention.  It  proves  conclusively  that  the  art  of  recording  has  been  far  in  advance 
of  the  methods  of  reproduction. 

PRICE,  INCLUDING  CROSS  HEAD  AND  U\K,  $1  EACH. 


SPECIAL^  AUUMIINUM  JEWEL  ARM 

FOR  MULTIPLYING  THE  TONE,  50c.  EACH 


Norcross  Phonograph  Co., 


New  Lang  Bldg.,  662  Sixth  Ave.  (39tb  SI.) 
IM E W   YORK  CITV 


"Mr.  Grouch,  j^our  competitor  in  tlie  next 
block  is  doing  a  talking  machine  business  of 
1200,000  a  month,  and  I  can  prove  it.  The  maga- 
zines of  the  country  are  throwing  good  adver- 
tising to  the  -world  at  the  rate  of  $30,000  worth 
a  month  per  talking  machine  company,  and  there 
are  dozens  of  them;  I  can  also  prove  that.  The 
talking  machine  will  help  you,  because  it  will 
bring  people  to  your  store  who  go  elsewhere  at 
present.  There  are  thousands  of  talking  ma- 
chine enthusiasts  in  this  fine  old  city  of  ours, 
and  it  is  natural  that  when  shopping  if  the  op- 
portunity were  presented  to  them,  to  purchase 
their  records  near  their  field  of  operations  along 
shopping  lines,  they  would  be  glad  to  do  so;  I 
can  prove  that,  too.  Here  is  the  current  num- 
ber of  The  Talking  Machine  World,  a  magazine 
published  every  month  in  the  interests  of  talk- 
ing machines,  which  will  tell  you  more  in  five 
minutes  than  I  can  in  a  week;  that  will  prove 
itself.  Now,  my  dear  Mr.  Grouch,  I  doubt  not 
that  you  agree  with  me  already  that  you  must 
lay  in  a  full  line  of  my  goods,  but  I  am  not 
satisfied  with  anything  but  a  complete  victory 
over  your  prejudices;  therefore,  I  take  great 
pleasure,  on  the  part  of  my  firm,  in  making  you 
this  phenomenal  proposition: 

"We  will  establish  a  talking  machine  depart- 
ment in  your  store,  keep  it  going  for  a  year 
under  your  own  supervision,  and  if  it  does  not 
pay,  we  will  gladly  assume  the  loss.  May  I  have 
your  order,  please?"  I  looked  at  the  enameled 
clock  on  his  desk;  the  five  minutes  were  up. 

As  I  stood  waiting  for  his  answer,  I  could  feel 
the  cold  sweat  starting  on  its  clammy  way  down 
my  spine.  What  had  I  done?  What  would  the 
president  say  when  I  told  him  the  miserable 
tale  of  how  I  had  taken  the  responsibility  upon 
my  foolhardy  shoulders  of  inveigling  his  firm 
into  a  venture  that  could  be  made  to  fail  just 
for  poor  cussedness  on  the  part  of  Grouch.  I 
could  see  a  cold,  hard  picture  of  a  young  man 
out  of  a  job.  I  was  just  about  to  admit  that  I 
was  bluffing  and  throw  myself  upon  his  mercy, 
when  the  old  man  began  to  smile.  I  started 
nervously,  for  I  had  heard  of  his  "cat  playing 
with  a  mouse  tricks"  before.  Then  he  began  to 
speak  in  a  soft,  smooth  voice  that  almost  knocked 
me  ofi  my  feet.  (It  was  so  unexpected,  you 
know.) 

"I  have  been  very  much  impressed  with  what 
you  say,"  he  said  kindly,  "but  as  for  your  firm 


assuming  the  responsibility  of  my  success  along 
"squawker"  lines — he  said  "squawker"  with  a 
twinkle  in  his  eye  this  time — "that  is  entirely 
unnecessary  when  they  have  a  salesman  in  their 
employ  who  believes  so  earnestly  in  them  and 
their  goods.  I  have  decided  to  establish  a  talk- 
ing machine  department  in  my  store  at  once, 
and  I  want  you  as  manager.   What  do  you  say?" 

"I  appreciate  your  offer  more  than  I  can  say, 
Mr.  Grouch,  but  my  interests  are  with  the  firm 
that  has  made  me  what  I  am.  Now  that  I  am 
beginning  to  be  a  salesman  through  their  train- 
ing, it  would  not  be  fair  to  them  or  to  myself 
to  leave  them." 

"You  are  right,  my  boy;  quite  right,  and  I 
admire  you  all  the  more  for  your  stand  in  the 
matter."  He  touched  a  bell,  and  a  gentleman 
entered  who  was  introduced  to  me  as  Mr.  Smith, 
floor  manager.  "Mr.  Smith,"  said  Grouch,  "we 
are  about  to  put  in  a  talking  machine  line,  and 
I  desire  that  you  collaborate  with  this  young 
man  in  choosing  the  proper  location,  etc." 

Well,  as  everyone  knows,  the  talking  machine 
emporium  of  the  Grouch  Department  Store  is  a 
corker  to-day,  and  they  are  selling  a  cool  $1,- 
000,000  worth  of  goods  a  year.  I  don't  take  any 
particular  credit  for  the  winning  of  Grouch,  but 
it  did  me  good  because  it  boosted  me  to  the  job 
of  manager  of  our  firm.  The  point  I  wish  to 
bring  out  the  most  prominently  is  that  a  bluff 
will  work  on  a  man  of  Grouch's  caliber  when  a 
nice  little  meek  talk  will  fall  flat  as  a  heavy 
.  griddle  cake. 

I  proved  that,  all  right. 

HowAED  Taylor  Middleton. 

Editor's  Note. — This  story  is  founded  on  lact, 
and  the  5'oung  man  who  was  courageous  enough 
to  risk  his  job  to  bluff  Grouch  into  purchasing 
his  goods  is  a  very  live  talking  machine  manager 
of  one  of  the  largest  jobbing  houses  in  America. 
His  name  is  withheld  by  request. 


GERMAN    SLOT    MACHINE    ORDER  MAY 
HURT  $12,500,000  INDUSTRY. 


Hamburg  Dealers  in  Devices  of  Chance  Meet 
With  Saloon  and  Restaurant  Keepers  to  Plan 
Action  to  Balk  Restriction  of  Trade  in  Which 
300,000  Are  Employed. 


meeting  of  protest,  attended  by  the  owners 
of  and  dealers  in  nickel  in  the  slot  machines  and 


QUICK  SHIPMENTS  FROM  ST.  LOUIS 

TO  THE  SOUTHWEST 


OF 


Edison  Machines,  Records 

AND  GENERAL  TALKING  MACHINE  SUPPLIES 

We  carry  the  larsest  stock  west  of  New  York  and  we 
invite  your  orders,  which  will  receive  immediate  attention 
and  quick  delivery. 

CONROY  PIANO  CO. 

1100  Olive  Street  ST.  LOUIS,  MO. 


saloon  and  restaurant  keepers,  was  held  last 
week  in  Hamburg,  Germany,  to  discuss  the  ac- 
tion to  be  taken  in  view  of  the  order  of  the 
police,  issued  a  few  days  ago,  for  the  removal 
of  all  slot  machines  from  public  houses.  The 
order  was  based  on  an  absolute  clause  in  the 
German  licenses  which  prohibits  saloon  keepers 
from  carrying  on  any  extra  business. 

A  resolution  was  passed  protesting  against  the 
rigorous  action  of  the  police,  and  it  was  pointed 
out  that  unless  it  is  revoked  serious  damage  will 
be  caused  to  the  flourishing  slot  machine  indus- 
try, in  which  three  hundred  thousand  persons 
are  employed  in  Germany  and  capital  to  the 
amount  ot  fifty  million  marks  ($12,500,000)  is 
invested. 


CHEERY  NEWS  FROM  BALTIMORE. 


Financial  Stringency  Rapidly  Disappearing  and 
Trade  Is  Improving  in  Good  Measure — High 
Priced  Machines  and  Records  in  Demand. 


(Special  to  The  Talking  Jlacliine  World.) 

Baltimore,  Md.,  Jan.  6,  1908. 

If  the  financial  stringency  has  caused  any  de- 
pression in  the  local  trade  of  this  city  it  has  not 
been  felt  by  the  talking  machine  dealers,  who 
report  that  business  is  on  the  increase,  and  de- 
spite the  many  new  agencies  that  have  opened 
up  during  the  past  three  months,  they  are  sell- 
ing just  as  many,  if  not  more,  machines. 

In  fact,  many  of  the  big  piano  dealers  of  this 
town  are  now  making  more  money  out  of  talk- 
ing machines  than  pianos.  The  talking  machine, 
as  a  side  line  for  piano  dealers,  has  proved  very 
satisfactory,  and  is  in  many  cases  the  main 
line. 

The  machines  most  in  demand  are  the  high- 
priced  ones,  and  there  is  very  little  sale  for  the 
cheap  talking  machine.  High-priced  records  of 
the  famous  artists  such  as  Caruso,  Nordica, 
Scotti  and  Mme.  Eames  are  much  in  demand. 

H.  R.  Eisenbrandt,  of  the  firm  of  H.  R.  Eisen- 
brandt's  Sons,  who  is  a  jobber  as  well  as  a  re- 
tailer, said  that  business  was  keeping  up  in  re- 
markable style,  and  that  while  the  Christmas 
business  was  a  little  slow  at  first,  it  came  with  a 
rush,  and  is  booming  now,  notwithstanding  that 
the  holidays  are  past.  Mr.  Eisenbrandt  has 
opened  up  several  new  agencies  in  the  city. 

The  Sanders  &  Stayman  Co.,  one  of  the  largest 
piano  dealers  in  the  city,  and  who  started  last 
year  with  a  few  Victors,  are  now  doing  a  big 
business,  and  have  added  the  Columbia  to  their 
list  of  talking  machines. 

Across  the  street  from  the  headquarters  of  the 
Sanders  &  Stayman  Co.  are  located  the  firm  of 
G.  Kranz-Smith,  other  large  piano  dealers,  who 
have  likewise  added  the  talking  machine  as  a 
side  line,  and  are  doing  a  good  business. 


Postcarditis. 


If  you're  going  on  a  journey  to  the  mountains  or  the 
coast. 

Send  a  post  card. 
If  you're  torn  away  by  duty  from  the  one  you  love 
the  most. 

Send  a  post  card. 
iL  you're  aimlessly  a-wander  through  the  country  here 
and  there, 

Seeking  pleasure,  seeking  money,  seeking  muscle,  seek- 
ing hair,  .  , 

Keep  a  list  of  all  the  friends  that  you  have  chonshed 
everywhere — 

Send  a  post  card. 

1£  yo\rre  summoned  on  a  jury,  if  you  must  defend  a 

■  suit. 

Send  a  post  card, 
if  you're  touring  through  the  country  of  the  BlacklWt 
or  the  I'te. 

Send  a  post  card. 
If  you've  got  a  message  write  it.  drop  a  line  from  day 
to  day  :  , 
Send  a  little  post  card  pic  ture  if  you  ve  not  a  word 
to  say,  .  ,    .  , 

Think  of  blonde  and  think  of  l.runelte.  Ihiuk  ot  haul 
and  think  of  gray 

Send  a  post  card. 
■I'hough  Ifs  gay  and  you  are  gloomy,  though  it's  glad 
I       and  vou  aie  grim, 

Send  a  post  card. 
It  von  want  to  tell  your  enemy  just  what  you  think  ot 

■  him. 

Send  a  post  card. 
You  will  lind  the  hahit  growing,  till  from  every  side 

the  call,  ,  , 

Will  respond,  though  you  be  dining,  dancing,  sitting 

In  a  hall,  ,  ^.  , 

At  a  funeral  or  a  wedding— Ifs  the  word  that  grips 
them  all, 

"Send  a  post  card !" 

— Post  Cerd  liuVrlin. 


THE  TALKING  MACHINE  WORLD. 


31 


BEEKMAN'S  GREAT  TRIP. 

The  Universal  Talking  Machine  Co.'s  Sales 
Manager,  J.  D.  Beekman,  Will  be  Away  Four 
Months  and  Will  Visit  the  Trade  as  Far  as 
the  Pacific  Coast. 


Before  the  close  of  the  month  J.  D.  Beekman, 
sales  manager  of  the  Universal  Talking  Machine 
Manufacturing  Co.,  Newark,  N.  J.,  leaves  for  a 
protracted  journey  through  the  West  and  will 
ultimately  reach  the  Pacific  Coast.  From  Los 
Angeles,  Cal.,  he  will  go  through  Texas,  and 


J.  D.  BEEKMAN. 

then  into  Mexico,  touching  all  the  principal  cities 
in  the  sister  republic.  Mr.  Beekman's  itinerary 
also  includes  Vera  Cruz,  from  thence  to  Cuba,  and 
then  coming  back  home  through  the  Atlantic  sea- 
board states.  He  will  be  gone  four  months.  Mr. 
Beekman  is  one  of  the  best  known  figures  among 
men  noted'  for  making  top-notch  sales.  For  a 
while  he  was  with  the  Victor  Talking  Machine 
Co.,  Camden,  N.  J.,  subsequently  becoming  sales 
manager  of  the  Victor  Distributing  and  Export 
do..  New  York,  then  accepting  his  present  posi- 
tion. "Beek"  is  a  popular  character  wherever 
he  goes,  and  it  is  his  purpose  to  cover  the  entire 
country.  As  he  will  leave  armed  with  the  en- 
couragement of  the  improved  financial  Condi- 
tions, together  with  a  bunch  of  gilt-edged  in 
quiries  for  his  goods,  he  displays  no  hesitancy 
in  asserting  that  there  will  be  something  doing 
before  he  returns. 


SOME  CLEVER  PUBLICITY. 


The  Battle  Creek  Music  Co.,  Battle  Creek, 
Mich.,  have  adopted  a  very  clever  idea  for  ad- 
vertising their  line  of  talking  machines  by 
means  of  "Mariar"  talks  which  appear  twice  a 
week,  occupying  a  double  column  space,  six 
inches  deep  and  which  are  made  to  attract  atten- 
tion by  a  humorous  cut  in  one  corner.  The  mat- 
ter is  also  of  an  interesting  nature  and  results 
show  that  it  is  read.  A  sample  of  what  the 
"Mariar"  talks  are  like  is  as  follows: 

"Hello  Mariar — I'm  still  out  to  Uncle  Daniel's. 
He  bought  that  Phonograph  the  other  day  down 
to  the  Battle  Creek  Music  Co.  and  we  are  having 
dead  loads  of  fun.  We  toought  some  blank 
records  and  all  of  us  have  made  a  record,  even 
grandma  talking  into  the  machine.  All  she  said, 
'0,  I  can't  talk,  my  gums  are  sore,'  and  we 
couldn't  get  her  to  say  another  word.  But  we 
put  it  on  to  the  machine  and  the  blamed  thing 
made  her  say,  'I  can't  talk.  By  gum,  I'm  sore,' 
and  wasn't  the  old  lady  mad.  She  just  wanted 
to  break  the  record.  But  we  wouldn't  let  her. 
We  had  a  great  time  with  little  Nell's  record. 
She  said,  'Hello,  Mr.  Funnygraft,  don't  you  dare 
to  talk  back.  Good  bye,'  and  Uncle  Daniel,  after 
several  failures,  got  disgusted  and  said,  'I  ain't 
going  to  try  any  longer  to  talk  to  the  gol  darn 
thing.'  But  the  blamed  machine  caught  it  and 
as  Uncle  Daniel  belongs  to  church,  we  are  having 


heaps  of  fun  with  him.    What's  that?    Did  I 
make  a  record?   Yes,  and  you  hope  I  didn't  talk 
like  I  did  when  you  asked  me  for  that  last  ten 
dollars.    Oh,  hang  it,  ring  off." 
Rather  clever  stuff,  isn't  it? 


TETRAZZINI  ALL  THE  RAGE. 


The  Great  Soprano's  Records  Are  in  Great  De- 
mand— Universal  Co.'s  Salesman  Homeward 
Bound — The  Time  Mr.  McNabb  Was  Deaf. 


DENHAM  ABSORBS  OHIO  PHONOGRAPH  CO. 


The  E.  A.  Denham  Co.,  of  New  York  and  Ber- 
lin, have  absorbed  the  Ohio  Phonograph  Co.,  of 
Youngstown,  Ohio,  who  have  during  the  past  two 
or  three  years  disposed  of  immense  quantities 
of  small  phonographs  working  their  famous  can- 
vassing scheme.  W.  C.  N orris,  formerly  of  the 
Ohio  Phonograph  Co.,  has  been  appointed  mana- 
ger of  the  canvassing  department  of  the  Denham 
Co.,  who  intend  to  treble  the  number  of  canvass- 
ing crews  in  the  field  at  the  present  time,  which 
consist  of  something  like  150  men,  and  in  a  short 
while  the  entire  country  will  be  covered. 


"A.  P."  DROPS  INTO  PHILOSOPHY. 


A.  P.  Petit,  general  manager  of  the  Talking 
Machine  Supply  Co.,  400  Fifth  avenue.  New 
York,  sends  The  World  a  few  observations,  which 
he  frankly  confesses  were  "stolen  from  the  other 
fellow": 

"Make  it  your  business  to  know  what  is  the 
best  thing  in  your  line  and  then  work  in  that 
direction. 

"Big  things  are  only  little  things  put  together. 

"Don't  hire  Shakespeare  to  write  plays  and 
then  keep  him  busy  addressing  envelopes. 

"Some  things  have  to  be  undertaken  on  faith. 
Suppose  Columbus  had  been  as  weak-kneed  as 
you  are. 

"A  Prediction — The    people  will  market 

celluloid  records  within  two  years." 


HOLLEMAN  DINES  SALES  FORCE. 


(Special  to  The  Talking  Machine  World.) 

Houston,  Tex.,  Jan.  6,  1908. 
H.  M.  HoUeman,  president  of  the  Texas  Piano 
&  Phonograph  Co.,  recently  entertained  the  em- 
ployes of  the  company  at  his  residence  in  Hyde 
Park,  in  order  to  fittingly  mark  the  close  of  the 
most  prosperous  year  in  the  history  of  the  house. 
A  fine  musical  program  was  arranged  and  vari- 
ous amusements  offered  the  sixteen  guests. 


Tetrazzini  records  continue  to  hold  the  center 
of  the  stage  for  the  Universal  Talking  Machine 
Manufacturing  Co.,  for  aside  from  the  orders 
which  every  mail  brings  for  her  selections,  a  well 
known  uptown  New  York  dealer  recently  pur- 
chased eight  hundred  of  her  records,  to  be 
shipped  at  one  time.  But  notwithstanding  this 
large  demand,  it  is  the  opinion  of  Vice-president 
McNabb  that  following  the  debut  of  Mme.  Tet- 
razzini at  the  Manhattan  on  the  night  of  Janu- 
ary 1.5,  this  demand  will  be  considerably  in- 
creased, as  iby  that  time  it  will  be  more  gener- 
ally known  what  exceptional  values  her  records 
are  at  the  prices  offered. 

Following  the  stay  of  the  salesmen  at  their 
homes  during  the  holidays,  they  are  now  de- 
parting for  their  various  fields  of  conquest.  A.  T. 
Whitbeck  has  been  returned  to  northern  New 
York  State,  John  J.  Foley  will  spread  Zonophone 
tidings  in  Ohio  and  S.  C.  Burns  is  to  renew  the 
fight  in  Illinois  and  Missouri.  The  remainder  of 
the  force  have  not  as  yet  been  assigned  to  their 
territory,  the  delay  being  due  to  the  time  re^ 
quired  in  their  thorough  coaching  by  Traveling 
Manager  Beekman.  With  one  exception,  William 
T.  Fisher,  no  additions  have  been  made  to  the 
Universal's  traveling  force.  While  Mr.  Fisher 
has  had  general  experience  in  handling  Vic- 
tors and  Edisons,  it  is  in  southern  circles  that 
he  is  best  known,  hence  he  has  been  assigned  lO 
Alabama  and  Mississippi. 

That  there  are  points  of  merit  in  the  Zono- 
phone other  than  the  accuracy  of  the  rej)roduc- 
tion,  the  Universal  Talking  Machine  Co.  offer  as 
proof  a  circular  letter  addressed  to  them  which 
reads:  "I  believe  that  it  will  pay  you  to  adver- 
tise in   .    The  circulation  for  January 

exclusively  among  the  deaf  is  over  2,000."  At 
last  reports  we  understand  that  General  Manager 
McNabb  was  "deaf"  to  the  appeal. 


JAMES  LANDAY  CAPTURED  BY  CUPID. 


Leaving  New  York  January  3,  Loring  Leeds, 
eastern  sales  manager  of  the  Leeds  &  Catlin  Co., 
has  returned  on  the  13th,  having  made  a  success- 
ful trip. 


James  Landay,  of  Landay  Bros.,  the  Victor 
talking  machine  distributers,  has  announced  his 
marriage  engagement.  "Jim"  has  been  show- 
ered with  congratulations  since  this  momentous 
event  became  known.  Max  is  now  seriously  con- 
sidering the  same,  probably,  though  he  considers 
himself  adamant  against  the  charms  of  the  bet- 
ter sex. 


Bi4|  Sl^ecial  id  Rack^ 

X  One  Time  Offer  for  Progressive  Dealers 

^jr  To  stimulate  your  interest  in  Syracuse  Wire  Kecord 
il  Racks,  we  are  making  a  special  offer  on  Style  123,  in 
100  space  size  for  home  use.  Regular  price  of  these 
fast  sellers  is  $36.00  dozen.  ^  During  present  month 
and  only  in  lots  of  one  crate  to  a  dealer,  we  will  ship 
h  dozen,  packed  in  a  crate,  for 

$15.00  for  the  Half  Dozen 

#jr  These  home  racks  are  fast  sellers.    Here's  a  chance 
il  to  niake  extra  profit.    Order  from  j'our  jobber  at  above 
price.    If  he  will  not  furnish  you,  we  will.    Order  now  - 
this  offer  will  not  continue. 

Syracuse  Wire  Works 

SYRACUSE,  Nf. 

Canadian  Representatives,  THE  R.  S.  WILLIAMS  &  SONS  CO.,  Toronto  and  Winnipeg 


32 


THE  TALKING  MACHINE  WORLD. 


Patent  Applied  for 


LIBRARY  CABINET 

For  Filing  and  Cataloguing 
Disc  Talking  Machine  Records 


A  Place  for  Each  Record  and  Each  Record  in  its  Place 


The  interior  arrangement  of  a  200  Rec- 
ord Cabinet  is  shown  in  the  illustration. 

There  are  two  rows  of  Record  Containers 
— one  for  10-inch  Records  and  one  for  12- 
inth  Records. 

For  simplifying  the  filing  and  locating  of 
Records,  the  decimal  system  is  used. 

Each  row  is  divided  into  lu  Divisions  or 
Compartments  and  each  Division  is 
equipped  with  10  Envelope  Record  Con- 
tainers. 

The  Divisions  are  numbered  from  0  to  19, 
and  each  Container  has  an  Extension  Inde.x 
Tab  numbered  consecutively  from  I)  to  190. 

Plan  of  Arrangement  of  Record  Containers 
in  Cabinet. 


10  Inch 
Records 


12  inch 
Records 


00 

10 

30 

30 

40 

50 

60 

70 

80 

90 

09 

19 

29 

39 

49 

59 

69 

79 

89 

99 

0 

1 

2 

3 

4 

5 

6 

7 

8 

9 

100 

110 

130 

130 

140 

150 

160 

170 

180 

190 

109 

119 

139 

139 

149 

159 

169 

179 

189 

199 

10 

Ti 

12 

13 

14 

15 

16 

17 

18 

19 

The  figures  0  to  19  represent  the  Divi- 
sions and  the  figures  %  to  '°°/,9o  the  En- 
velope Record  Containers. 


STYLE  No.  611.   PRICE  $25.00 

Capacity  200  Disc  Records— 100  10  inch— 100  12  inch.   Genuine  Quarter  Sawed  Oak-Tinished 

and  Polished  All  Sides. 


Height 


Width 


Depth 


A  POSITIVE  METHOD  OF  LOCATING  ANY  DESIRED  RECORD. 
THE  ONLY  ABSOLUTE  MEANS  OF  RETURNING  A  RECORD  TO  ITS  PROPER  PLACE. 


The  Record  Containers  are  made  of  Extra  Heavy  Rope  Manilla — Hand  made  and  are  pivotally 

mounted  on  a  continuous  rod  by  means  of  a  metal  eyelet. 


The  Acme  of  Perfection  in  Disc  Record  Cabinets.  No  loss  of  time  or  annoyance  in  finding 
records,  thereby  increasing  the  enjoyment  of  the  Talking  Machine  one  hundred  fold. 

FULL  PARTICULARS  AND  DESCRIPTIVE  LITERATURE  ON  APPLICATION. 


^^^^^^^ 


General  Phonograph  Supply  Co. 

57  Warren  Street,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


AN  IMPORTANT  DECISION 


Handed  Down  by  Judge  Hough  in  the  U.  S. 
Circuit  Court  in  the  Suit  of  the  Victor  Tall<- 
ing  iVIachine  Co.  Against  W.  J.  Hoschke  and 
the  Sonora  Chime  Co.  in  Which  Some  Novel 
Points  Are  Emphasized. 


As  a  number  of  new  points  were  raised  in  con- 
nection with  the  suit  of  the  Victor  Talliing  Ma- 
chine Co.,  Camden,  N.  J.,  against  Wm.  J.  Hoschke 
(Sonora  Chime  Co.),  New  York,  once  more 
charging  infringement  of  the  Berliner  patent, 
the  full  text  of  the  decision  is  herewith  published. 
The  hearing  was  before  Judge  Hough,  United 
States  Circuit  Court,  southern  district  of  New 
York,  the  opinion  being  handed  down  December 
27,  and  is  as  follows: 

"The  patent  in  suit  is  No.  5.34,543,  granted  to  Ber- 
liner ;  and  the  infringement  asserted  is  of  Claims  5 
and  35 — so  frequently  before  the  courts  of  this  cir- 
cuit. The  rulings  which  are  the  foundation  of  the  de- 
cision is  Victor  Talking  Machine  Co.  against  Leeds 
&  Catlin  Co.,  and  the  contempt  proceeding  following 
affirmance  of  that  decree  are  about  to  be  reviewed  in 
the  Supreme  Court. 

"Careful  examination  of  the  voluminous  record  here 
submitted  strengthens  the  impression,  formed  at  hear- 
ing, that  this  is  an  endeavor  to  escape  the  necessary 
effect  of  the  decisions  of  the  Circuit  Court  of  Appeals 
above  referred  to.  While  recognizing  fully  the  gravity 
of  the  questions  now  awaiting  decision  in  the  highest 
court,  and  the  novelty  in  that  court  of  at  least  two 
of  the  questions  involved,  I  am  not  authorized  to  in- 
dulge in  speculations  of  my  own  regarding  them,  but 
am  bound  to  follow  and  apply  the  decisions  controlling 
in  the  courts  of  this  circuit.  It  is  admitted  that  these 
courts  have  declared  the  Berliner  patent  not  to  have 
been  anticipated  nor  abandoned,  to  be  patentable  and 
not  invalidated  by  prior  use,  and  not  to  have  expired 
with  the  expiration  of  numerous  foreign  patents. 

"The  present  assertions  are :  First,  that  evidence 
is  now  offered  for  the  first  time  tending  to  show  that 
the  Suess  Canadian  patent  (No.  41,901)  absolutely  ex- 
pired six  years  from  the  granting  thereof,  whereby 
the  patent  in  suit  also  expired ;  and,  second,  that  while 
this  circuit  has  decreed  the  validity  of  the  Berliner 
patent,  it  has  never  been  called  upon  to  interpret  its 
scope.  The  evidence  regarding  the  Suess  patent  as  a 
defense  is  the  affidavit  of  Mr.  Walljer  of  the  Canadian 
bar  declaring  that  In  his  opinion  the  effect  of  not  pay- 
ing the  second  partial  fee  provided  for  by  the  Canadian 
Patent  Act  is  to  absolutely  terminate  the  patent  at  the 
expiration  of  six  years.  .  It  is  admitted  that  this  has 
never  been  the  subject  of  a  decision  by  the  Canadian 
courts. 

"It  may  well  be  that  this  is  the  universal  opinion 
of  the  Canadian  bar,  but  it  does  not  meet  the  ruling 
of  Judge  Townsend,  who  held  that  the  duration  of  the 
United  States  patent  is  limited  by  the  duration  of  the 
legal  term  of  the  foreign  patent  and  is  not  limited  by 
any  lapse  or  forfeiture  of  any  portion  of  said  term  by 
means  of  any  condition  subsequent.  The  non-payment 
of  the  second  partial  fee  under  the  Canadian  act  is 
clearly  a  condition  subsequent,  and  the  legal  term  of 
a  Canadian  patent  is  not  six,  but  eighteen,  years.  It 
may  be  that  such  legal  term  absolutely  ends  when  the 
second  partial  fee  is  not  paid,  and  that  the  words 
'lapse'  or  'forfeiture'  would  not  be  used  by  Canadian 
lawyers,  and  a  lease  may  by  its  language  end  for  non- 
payment of  rent  or  other  breach  of  condition ;  but 
such  termination  does  not  change  the  original  'legal 
term'  either  of  the  patent  or  the  lease.  Judge  Towns- 
end's  declaration  of  the  law  is  not  a  construction  of 
the  Canadian  I'atent  Act  or  a  declaration  of  what  the 
Canadian  law  on  that  subject  may  be,  but  a  statement 
of  the  law  of  this  country  as  affected  by  a  Canadian 
statute,  and  there  is  no  intimation  in  his  ruling  that 
the  result  would  have  been  different  had  the  Canadian 
practice  appeared  to  be  as  it  is  now  declared  to  be  by 
the  affidavit  of  Mr.  Walker. 

"As  to  defendant's  second  contention,  I  do  not  think 
it  true  that  the  courts  of  this  circuit  have  not  inter- 
preted the  scope  of  the  Berliner  patent.  Judge  Hazel 
declared  that  the  lateral  undulations  in  (complain- 
ant's) record  automatically  guide  or  propel  the  stylus 


and  diaphragm  in  its  course  over  the  disc,  from  its 
outer  circumference  toward  the  center,  and  the  stylus 
travels  in  an  apparently  direct  radial  path,  while  at 
tne  same  instant  of  time  it  is  pulsated  or  incited  by  the 
sound  waves.  This  is  a  description  of  the  method  of 
operation  of  complainant's  talking  machine. 

"The  principal  of  operation  of  complainant's  ma- 
chine, as  declared  in  the  same  decision,  is  the  'l9.teral 
vibration  of  the  stylus  point  and  the  propelling  of  the 
same  over  the  surface  of  the  record  without  mechanical 
assistance  and  through  the  means  of  the  groove  alone'  ; 
such  is  said  to  be  the  primary  object  of  the  inventor  ; 
and  again,  it  is  stated  that  tne  'principle  of  Berliner's 
invention  rests  upon  the  practicability  of  propelling 
the  stylus  in  the  groove  across  the  surface  of  the  rec- 
ord without  a  feed  screw  or  other  mechanism.' 

"It  has  been  thus  definitely  held  that  Berliner's  in- 
vention covers  the  reproduction  of  sound  by  means  of 
a  vibrating  reproducing  stylus,  shaped  for  engagement 
with  the  laterally  undulated  groove  of  a  sound  record, 
and  free  to  be  vibrated  and  propelled  by  the  revolving 
record  itself,  without  the  assistance  or  guidance  of  a 
feed  screw  or  other  mechanism.  The  stylus  of  the 
patent  being  engaged  with  the  spirally  shaved  groove 
of  a  horizontally  revolving  record,  is  compelled  by  such 
revolution  to  move  in  a  radial  path  toward  the  center 
of  disc  and  spiral,  while  its  contemporaneous  contact 
with  the  sides  of  the  disc  groove  causes  a  pulsation  of 
the  diaphragm  and  reproduction  of  the  sound  recorded 
by  indentations  or  undulations  of  the  groove  walls. 

"Defendant's  machine  in  every  material  feature  is 
complainant's,  and  so  is  the  disc  obtained  from  de- 
fendant for  use  with  that  machine.  The  only  difference 
between  the  two  machines  is,  that  complainant's  has 
within  its  free  arm  a  spring  tending  to  press  the  stylus 
against  the  inner  wall  of  any  groove  with  which  it 
may  be  engaged,  and  causing  arm  and  stylus,  when  dis- 
engaged from  any  groove,  to  pass  the  stylus  point 
through  the  arc  of  a  circle  whose  radius  is  the  free 
arm.  This  is  the  distinction  upon  which  defendant 
relies.  That  it  is  not  a  feed  screw  or  other  equivalent 
mechanism  seems  to  me  plain. 

"If  a  record  be  constructed  with  a  groove  so  wide 
that  it  is  not  possible  for  an  absolutely  free  stylus  to 
engage-jjoth  slues  of  the  groove  by  merely  rotating  the 
groovai' disc,  it  is  shown  that  complainant's  machine 
will  not  reproduce  articulate  sound,  while  the  de- 
fendant's will  reproduce  the  same  provided  that  the 
sound  record  is  entirely  upon  that  side  of  the  groove 
with  which  the  spring  aforesaid  compels  engagement. 
And  the  result  is  the  same  if  the  disc  be  constructed 
with  a  wall  formed  by  lowering  the  plane  of  the  outer 
edge  of  the  disc  ;  such  wall  is  in  effect  the  inner  side 
of  a  groove.  In  other  words,  the  spring  enables  a 
stylus  otherwise  free  to  reproduce  articulate  or  musical 
sound  recorded  upon  one  wall  instead  of  two. 

"But  it  is  also  true  that  the  spring  of  defendant's 
machine  is  not  strong  enough,  and  evidently  not  in- 
tended to  be  strong  enough,  to  prevent  its  use  with  a 
disc  record  of  narrow  grooving  bearing  sound  markings 
or  indentations  on  both  sides  of  the  groove,  and  with 
such  records  the  presence  or  absence  of  the  spring  in 
defendant's  machine  makes  no  difference,  as  has  been 
demonstrated  in  the  presence  of  counsel.  Were  defen- 
dant selling  a  machine  containing  this  spring,  together 
witli  wide  grooves  or  wall  records  with  reproducing 
indentations  only  upon  the  side  against  which  the 
spring  presses  the  stylus,  it  may  be  that  no  infringe- 
ment would  be  found ;  but  when  defendant's  machine 
is  used  in  the  same  way,  with  the  said  disc,  and  pro- 
duces the  same  effect  by  the  same  means,  as  does  com- 
plainant's machine,  it  is  an  infringement  notwithstand- 
ing the  spring ;  and  this  is  what  defendant  has  done, 
according  to  the  proof. 

"It  seems  clear,  therefore,  that  defendant  has  in- 
fringed complainant's  patented  combination,  and  the 
fact  that  one  element  in  the  combination  (i.  e.,  the 
machine)  may  be  used  in  combination  with  articles 
bearing  no  resemblance  to  the  other  elements  of  the 
combination  as  patented  cannot  make  any  difference ; 
this  litigation  is  not  concerned  with  what  defendant 
might  do,  but  what  he  has  done.  He  might  perhaps 
have  avoided  infringement  by  varying  his  combination  ; 
so  might  the  defendants  in  the  last  case  concerning 
this  patent.    An  injunction  may  issue  as  prayed  for." 

Horace  Pettit  appeared  for  the  complainant 
and  Waldo  G.  Morse  for  the  defense.  When  seen 
by  The  World,  Wm.  G.  Hoschke,  proprietor  of  the 
Sonora  Chime  Co.,  said:  "I  am  satisfied  with 
the  order  of  the  court  and  will  pursue  the  mat- 
ter no  further.  In  other  words,  I  propose  to 
drop  the  case  absolutely.   Years  ago  Mr.  Hoschke 


33 


was  associated  with  Mr.  Paillard,  a  manufacturer 
of  music  boxes.  Paillard  made  the  talking  ma- 
chines at  issue  and  they  were  imported  from 
Switzerland. 


TRADE  NOTES  FROM  DETROIT. 

The  Dullness  Existing  the  Closing  Months  of 
Last  Year  Rapidly  Disappearing — E.  P.  Ash- 
ton's  Views  on  the  Business  Situation — Grln- 
nell  Bros.'  New  Store — Credit  Conditions. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  Jan.  7,  1908. 
The  retail  talking  machine  trade  was  a  disap- 
pointment in  the  closing  weeks  of  the  year,  but 
even  at  that  was  not  as  much  of  a  disappoint- 
ment as  the  less  sanguine  anticipated.  The  state- 
ment is  rather  paradoxical,  but  I  believe  it  con- 
veys the  idea.  Secretly  they  looked  for  a  slump, 
although  publicly  with  all  proper  spirit  they 
talked  otherwise.  When  they  did  make  the  foot- 
ings at  the  bottom  of  the  column  and  found  the 
falling  off  was  less  than  they  expected  they  were 
satisfied.  All  this  doesn't  mean  that  business 
was  far  behind  Decemher  of  1906.  The  merchant 
looks  for  a  certain  percentage  of  increase  every 
year  and  that  percentage  is  not  up  to  the  mark 
as  far  as  the  retail  trade  is  concerned.  One 
dealer,  one  of  the  biggest  in  the  talking  machine 
trade  in  Detroit,  said  to-day  that  the  falling  off 
in  retail  trade  was  about  20  per  cent.  Other 
dealers  did  not  give  figures  so  frankly,  but  it  is 
fair  to  assume  that  the  experience  of  this  dealer 
can  be  taken  as  a  fair  estimate  of  the  business  of 
all. 

On  the  contrary  the  general  experience  was 
that  there  was  a  very  large  increase  of  wholesale 
trade.  The  dealer  who  said  there  was  a  twenty- 
per  cent,  falling  off  in  the  retail  trade,  also  stated 
that  the  wholesale  trade  thowed  an  increase  of 
ninety  per  cent,  over  1906  for  the  same  month. 

E.  P.  Ashton,  manager  of  the  American  Phono- 
graph Co.,  106  Woodward  avenue,  said  he  be- 
lieved that  retail  trade  would  only  "dub  along" 
until  after  the  Presidential  election.  He  said 
there  is  nothing  unusual  in  this,  as  it  is  the  ex- 
perience every  four  years.  Sometimes  the  slack- 
ening up  is  only  slight,  but  it  is  usually  felt  in 
some  degree.  Mr.  Ashton  stated,  however,  that 
the  best  evidence  that  the  "financial  stringency" 
so  called,  is  not  broad  in  its  effect,  is  that  the 
wholesale  business,  contributed  to  by  the  small 
towns  everywhere,  has  been  steadily  increasing. 
The  only  flutter  seems  to  have  been  felt  in  the 
cities  and  even  there  it  has  not  been  so  marked 
but  that  it  might  have  come  at  almost  any  other 
time  without  causing  great  anxiety,  except  when 
the  country  was  aroused  over  developments  in 
the  Bast,  and  prone  to  attach  undue  significance 
to  every  shortage. 

Kenneth  M.  Johns,  manager  of  the  Columbia 
Phonograph  Co.,  242  Woodward  avenue,  said  that 
the  Christmas  business  was  very  satisfactory  and 
that  the  outlook  is  good.  Good  reports  of  holiday 
trade  also  come  from  the  Mazer  Phonograph  Co., 
45  Michigan  avenue. 

One  of  the  features  of  the  Grinnell  Bros.'  new 
store  building  on  Woodward  avenue,  which  is 
nearing  completion,  is  to  be  a  talking  machine 
recital  hall,  where  the  puiblic  will  be  invited  to 
listen  to  all  the  latest  records  on  the  very  latest 
machines.  Collections  appear  to  have  been  satis- 
factory during  the  holiday  season.  Mr.  Grinnell 
said  that  the  money  had  been  coming  in  -with 
very  little  slackening,  in  spite  of  the  season 
which  is  usually  bad  for  collections.  Mr.  Ash- 
ton also  stated  that  the  "slow"  people  had  been 
just  a  little  slower,  but  that  in  the  main  the  sea- 
son did  not  affect  the  collections. 

Mr.  Ashton,  whose  business  covers  a  very  large 
wholesale  trade  in  addition  to  the  big  retail 
business,  dwelt  at  considerable  length  on  the 
credit  conditions  in  Michigan.  "Anyone  who  is 
at  all  clever  and  wants  to  beat  a  man  out  of  his 
money,  can  do  so  with  impunity  in  Michigan,"  he 
said.  "The  law  in  this  state  does  not  effectually 
protect  the  dealer.  On  the  retail  trade  it  is  all 
right,  because  we  have  the  contracts  and  can  get 
goods  back  by  an  inexpensive  replevin  suit,  if 
the  party  doesn't  pay,  but  in  the  wholesale  trade, 
with  open  accbunts,  there  is  little  protection." 


No.  77  Disc  Ca^blnet 


MR.  JOBBER 

Place  your  orders  for  Record 
Cabinets  for  next  year  where  you 
will  get  the  prices  and  prompt 
shipments.  We  keep  a  large  stock 
on  hand  at  all  times  and  will  give 
you  the  service  you  have  been  look- 
ing for. 


REMEMBER— Not  How  Cheap— 
But  How  Good. 


See  Our  Exhibits  in  January 

NEW  YORK: 

FURNITURE  EXPOSITION  BUILDING 


CHICAGO:   Manufacturers'  Exhibition  Building,  1319  Michigan  Avenue 

The  Cady  Cabinet  Company 

No.  Lansing,  Mich. 


34 


THE  TALKING  MACHINE  WORLD. 


IT  PAYS  TO  BE  AN  OPTIMIST. 


Interesting  Letter  from  J.  N.  Blackman  in 
Which  He  Records  His  Business  Growth  De- 
spite the  IVloney  Flurry — Attitude  Toward 
Dealers  and  the  Result — Doesn't  Pay  to  Lose 
Faith  in  Ones  Self  or  One's  Business. 


New  York,  Jan.  10,  1908. 
Edward  Lyman  Bill,  New  York: 

Dear  Mr.  Bill — I  feel  quite  sure  that  you  will 
be  interested  in  my  experience  during  the  recent 
financial  depression  as  affecting  a  talking  ma- 
chine jobber.  I  am  pleased  to  be  able  to  say 
that  the  month  of  November  was  the  first  in 
which  our  sales  did  not  show  an  increase  over 
the  same  period  the  previous  year,  and  the  dif- 
ference was  very  small. 

In  December  our  gross  sales  were  more  than 
in  1906,  and  although  the  net  results  will  not  be 
as  good  on  account  of  increased  running  ex- 
penses and  the  falling  off  of  retail  business,  the 
fact  that  we  disposed  of  more  goods,  I  think,  is 
remarkable,  in  the  face  of  a  situation  which  has 
affected  every  business,  whether  articles  of  lux- 
ury or  not. 

I  think  the  Edison  and  Victor  factories  have 
shown  great  wisdom  in  increasing  their  adver- 
tising, especially  when  it  is  known  that  other 
large  concerns  immediately  curtailed  in  this  re- 
spect. This  no  doubt  helped  the  jobber  and 
dealer  more  than  he  can  realize,  and  if  they 
in  turn  did  their  share,  I  feel  sure  that  they  re- 
ceived their  full  benefit. 

It  has  been  my  policy  in  the  last  two  months 
to  run  the  business  just  the  same  as  if  the  times 
had  been  prosperous  with  everybody,  and  par- 
ticularly to  refrain  from  pressing  dealers  who 
were  delinquent  on  account  of  business  condi- 
tions. 

We  have  not  pressed  any  dealer  in  any  case 
where  we  would  not  have  done  so  at  any  other 
time.  This,  of  course,  has  required  that  great 
care  be  used  in  extending  credit,  for  the  jobber 
has  but  one  place  to  get  the  goods,  and  cannot 
lean  on  several  people  as  the  dealer  did  who 
has  been  buying  from  several  jobbers. 

We  have  kept  our  stock  up,  and  this  has 
enabled  us  to  fill  our  orders  more  complete  than 
we  were  able  to  do  a  year  ago,  and  accordingly 
helped  us  out  in  sales.  I  feel  sure  that  business 
will  show  a  decided  improvement  from'  now  on, 
but  as  the  dealer  and  the  jobber  work  together, 
it  must  be  mutual. 

The  dealer  should  understand  that  the  jobber 
must  be  paid  as  fast  as  possible  where  accounts 
are  of  long  standtng,  or  in  some  cases  jobbers 


will  be  either  forced  to  press  the  dealer  for 
money  or  let  their  stock  and  energy  run  low,  to 
the  detriment  of  the  business  in  general. 

A  number  of  storekeepers  have  come  to  us  of 
their  own  accord  and  placed  initial  orders  to 
take  up  the  sale  of  either  Edison  or  Victor  goods. 
Other  dealers  who  have  been  in  business  are 
realizing  the  advantage  of  carrying  more  com- 
plete stocks,  and  are  taking  advantage  of  our 
offers  to  help  them  with  a  system  that  will  en- 
able them  to  sell  and  order  records  with  the  least 
possible  trouble. 

The  jobber  or  dealer  who  condemns  the  busi- 
ness in  general,  or  loses  faith,  will  have  to  make 
room  for  those  who  see  the  bright  future  ahead, 
and  when  they  wake  up  it  will  be  too  late.  If 
the  manufacturers  who  will  keep  up  the  good 
work  in  the  advertising  line  and  go  a  little 
farther  by  teaching  the  jobber  and  dealer  the 
most  up-to-date  methods  of  handling  the  talking 
machine  business,  all  will  soon  forget  the  so- 
called  "panic  of  1907." 

If  you  will  publish  this  letter  in  the  Jan.  15 
issue  of  The  Talking  Machine  World,  and  it 
does  nothing  but  exploit  the  confidence  of  a  job- 
ber who  has  seen  the  business  grow  from  noth- 
ing, its  mission  will  have  been  accomplished. 
Very  sincerely, 

J.  Newcoaib  Black  max. 


TRADE  NOTES  FROM  COLUMBUS. 

steady  Betterment  in  Business  Since  the  20th 
of  December — Perry  B.  Whitsit's  Good  Re- 
port— National  Phonograph  Salesmen  Vis- 
itors— Other  Items. 


(Special  to  The  Talking  Machine  World.) 

Columbus,  O.,  Jan.  11,  1908. 

Talking  machine  dealers  report  business  as 
good  during  the  month  of  December.  The  re- 
ports received  from  practically  all  dealers  were 
very  disappointing  up  until  the  20th  of  the 
month,  but  after  that  trade  opened  up  with  a 
rush,  and  as  a  result  the  entire  month  showed  a 
nice  business. 

Perry  B.  Whitsit  Co.  report  a  larger  business 
during  this  December  than  in  the  corresponding 
month  last  year.  Perry  B.  Whitsit,  in  a  conver- 
sation with  the  world  representative,  stated  that 
his  company  made  some  nice  retail  sales  just 
prior  to  Christmas,  a  number  of  which  were 
Victrola  sales.  Mry  Whitsit  stated  that  be  had 
no  occasion  to  complain  on  the  wholesale  busi- 
ness during  the  month,  but  found  collections  very 
hard. 

E.  F.  Ball,  of  the  Ball-Fintze  Co.,  Newark,  O., 
was  in  the  city  one  day  this  week. 


W.  H.  Snyder,  Edison  and  Victor  dealer,  says 
his  business  was  not  what  he  had  expected  it  to 
be  up  to  the  15th  of  the  month,  but  by  doing 
some  nice  newspaper  advertising  he  closed  up 
the  month  in  good  shape. 

Sam  W.  Goldsmith,  who  represents  the  Victor 
Co.  in  Ohio,  paid  two  flying  visits  here  during 
the  month.  He  spent  several  days  here  en  route 
home  for  the  holidays,  and  was  here  one  day  on 
his  way  to  Camden,  N.  J.,  where  the  Victor 
salesmen  were  called  together  for  a  week's  meet- 
ing. Mr.  Goldsmith  says  the  Victor  Co.'s  busi- 
ness is  ever  increasing. 
,  The  Buckeye  Talking  Machine  Co.,  through  j\Ir. 
Sims,  manager,  report  business  as  good  during 
the  past  month.  This  concern  have  one  of  the 
best  locations  in  the  city.  This,  together  with 
their  handsome  and  well-appointed  salesrooms, 
puts  them  in  line  to  get  their  share  at  all  times. 

The  Columbus  Piano  Co.  are  enjoying  a  nice 
business  with  "talkers."  They  have  their  spa- 
cious salesrooms  so  arranged  that  the  talking 
machine  business  interferes  in  no  way  with  their 
piano  business. 

F.  L.  Fritchey  and  E.  A.  Neff,  the  former  the 
Indiana  and  Michigan  representative  and  the 
latter  the  Oklahoma  representative  of  the  Na- 
tional Phonograph  Co.,  spent  Christmas  at  their 
homes  in  this  city.  They  went  to  Chicago  the  27th 
and  28th  to  attend  a  meeting  of  the  western 
salesmen  of  their  company.  Both  of  the  boys 
say  that  the  meeting  was  very  beneficial  to  all 
concerned,  and  that  they  had  a  jolly  good  time. 

HIGHER  PRICED  MACHINES  SOLD 

in     Cincinnati — Dealers     Should     Sell  More 
Records  from  General  Catalog — It  Pays. 

(Special  to  The  Talking  Machine  World. > 

Cincinnati,  O.,  Jan.  9,  1908. 

The  month  of  December,  while  below  expecta- 
tions of  dealers,  was  a  trifle  better  than  Decem- 
ber, 1906.  Conditions  in  the  financial  world, 
while  no  doubt  artificial  and  exaggerated,  had 
everything  to  do  in  preventing  the  past  month 
from  being  at  least  50  per  cent,  ahead  of  any  pre- 
vious month  in  the  history  of  the  talking  machine 
trade.  Locallj-,  the  sales  consisted  largely  of  the 
higher-priced  machines,  while  in  surrounding 
towns  the  medium  or  middle-priced  machines 
had  the  call,  indicating,  perhaps,  the  class  of 
people  most  directly  affected  by  the  recent  strin- 
gency. The  trade,  however,  is  recovering  along 
with  general  conditions,  and  the  prospects  are 
bright  for  190S,  making  up  for  what  the  latter 
part  of  1907  promised  but  was  unable  to  bring. 

The  all-pervading  spirit — the  desire  to  be  "up 
to  the  minute" — has  been  instrumental  in  intro- 
ducing a  feature  into  the  record  trade  that  has 
defeated  its  own  end  and  has  been  a  source  of 
anything  but  profit  to  dealers  and  jobbers,  and 
has  perpetrated  an  unintentional  injustice  upon 
the  public  generally.  This  evil,  lor  evil  it  surely 
is,  is  the  confirmed  habit  of  the  majority  of  deal- 
ers of  selling  records  from  current  or  recent 
supiiements  with  such  regular  periodical  gusto 
as  to  lead  one  to  believe  they  have  forgotten  the 
existence  of  the  general  catalog.  Instead  of 
making  an  effort  to  convince  the  customer  that 
the  catalog  contains  thousands  of  records  of  the 
very  choicest  selections,  the  dealer,  as  a  rule,  will 
point  out  from  one  to  half  a  dozen  records  in 
the  latest  supplement,  from  which  the  customer 
selects,  possibly  two  or  three  (the  best  sellers), 
and  waits  for  the  appearance  of  the  next  supple- 
ment for  further  purchases.  The  dealer  doesn't 
see  him  for  a  month,  and  when  he  does,  the  same 
pi'ocess  is  gone  through  with.  The  customer 
never  hears  some  of  the  world's  best  records — 
doesn't  buy  them  because  he  knows  nothing  about 
tlioni.  The  dealer  loses  sales  the  year  round  be- 
cause he  has  overlooked  the  possibilities  of  the 
catalog.  But  anybody  can  see  clearly  that  the 
heaviest  loser  of  all  is  the  jobber,  who  once  a 
month  is  bound  to  be  left  "holding  the  bag." 
This  condition  is  sufliciently  serious  to  enlist  the 
altontion  of  the  niauut'acturers:  and  a  suggestion 
to  the  dealers  by  them  might  contribute  toward 
the  correction  of  this  general  error,  with  many 
good  results  as  a  conspq\ience. 


NO.  100.  DISC  RECORD  CABINET. 
Hold's  2C0  12-iiich  Records. 
.Ml   Quartered   Oak  or  .Soliil   MalioRaiiy  front  and 
back.    I'-inisli — Golden   Oak  or   Mahogany.    AH  four 
sides  rubbed  and  polished. 

Dimensions:  Height,  Si'/j  in.;  width,  24  in.;  depth, 
18  in.  Kach  division  holds  three  records.  Oak  and 
MahoRany  interiors  respectively.  Shipping  weight,  73 
poinids,  crated. 

PRICE,  $20.00  LIST 

Write   fnr    l.:ni.'c  C'.il.ilne. 


^TT  We  make  all  styles  for  disc  and 
■Jj  cylinder  records.  Low  priced,  medium 
1 1  priced  and  the  finer  stuff.  CJf  Hum- 
phrey Cabinets  are  thoroughly  made,  finest 
workmanship,  best  finish.  Comparison 
proves  that  we  give  greater  value  for 
the  same  or  less  money.  Investigate. 
<If  All  disc  cabinets  equipped  with  two 
needle  apartments  and  an  index  card  for 
registering  records.  Cylinder  cabinets 
fitted  with  substantial  fibre  pegs  for  keep- 
ing records  in  position. 

ORDER  FROM  YOUR  JOBBER 

<If  if  he  hasn't  Humphrey  Cabinets  in  stock 
he  can  get  them  for  you.  We  guarantee 
immediate  shipment.  Write  for  handsome 
catalog. 

HUMPHREY  BOOKCASE  CO. 

DETROIT.  MICH. 


THE  TALKING  MACHINE  WORLD. 


35 


GREATEST  OPERATIC  ARTISTS  OF  THE  WORLD 

Heard  Through  the  Medium  of  the  Columbia  Graphophone — A  New  Catalog  That  Contains  a 
Notable  List  of  Grand  Opera  Records  by  Artists  Who  Are  Famous  Wherever  Music  Is 
Loved — Names  That  Are  iDestined  to  Win  the  Immediate  Consideration  of  Music  Lovers. 


With  the  increased  appreciation  of  music  in 
New  York  we  are  hearing  more  celebrated  sing- 
ers every  year,  yet,  it  must  not  be  overlooked, 
that  there  is  still  an  army  of  very  great  singers 
who  appear  in  the  opera  houses  of  Europe,  espe- 
cially Italy,  whose  most  famous  opera  house,  the 
ta  Scala  at  Milan,  is  the  great  musical  center 
of  that  country.  An  engagement  there  is  the 
climax  of  a  singer's  ambition.  Once  a  singer 
has  a  name  at  La  Scala,  impresarios  of  world 
wide  fame  seek  the  artist,  for  a  more  rigid  test 
of  artistic  ability,  vocal  culture  and  knowledge 
of  the  highest  art  in  music  is  difHcult  to  find. 
The  chorus  of  La  Scala  theatre  is  a  very  unique 
musical  institution.  Each  of  its  members  is 
chosen  by  a  special  committee  of  leading  musi- 


The  musical  critics  in  ah  parts  of  Europe  and 
New  York  have  dwelt  upon  the  remarkable  quali- 
ties of  Bonci's  voice,  one  of  them  saying: 
"There  is  no  singer  of  the  present  day  who  can 
give  an  aria  with  the  dazzling  purity,  the  beauty 
of  tone  and  expression  that  Bonci  gives.  The 
voice  is  full,  rich,  sweet  and  under  perfect  con- 
trol. There  are  brains  behind  Bonci's  singing 
and  reiinement  and  knowledge  of  his  art.  He  is 
a  great  artist  with  a  God-given  voice  to  build 
upon." 

It  would  seem  that  records  of  a  singer  of  his 
class  would  be  enough  of  an  achievement,  but 
the  list  is  swollen  with  the  music  of  other  sing- 
ers whose  fame  in  Italy  amounts  to  worship. 
Zenatello,  the  great  tenor  who  appears  in  Bonci's 


New  York  she  repeated  her  tremendous  success, 
especially  in  Aida. 

Stracciari  is  engaged  for  this  season  at  the 
Metropolitan,  while  Sammarco,  after  an  extraor- 
dinary successful  season  at  Covent  Garden,  Lon- 
don, is  singing  at  the  Manhattan.  The  famous 
baritones  Victor  Maurel,  now  singing  with  the 
San  Carlo  Opera  Company,  and  Antonio  Magini 
Coletti,  together  with  Oreste  Luppi,  one  of  the 
world's  greatest  bassos,  will  probably  complete 
the  vocal  list  for  the  first  announcement. 

Another  singer  whose  fame  is  great  in  Amer- 
ica, as  well  as  Italy,  now  that  she  has  sung  in 
New  York,  is  Regina  Pinkert,  soprano.  Previous 
to  the  opera  season  of  1906-1907  she  had  not  been 
heard  in  America,  but  at  her  appearance  with 
Bonci  at  the  initial  performance  a  delighted  audi- 
ence heard  a  singer  who  charmed  them  at  every 
passage  of  the  role  in  which  she  triumphed.  In 
the  coloratura  passages  she  is  always  at  her  best, 
and  covers  herself  with  glory  at  each  perform- 
ance, especially  in  the  staccato  which  are  clear. 


DAVID  BISPHAM. 


M.  STRACCIAIil. 


JAN  KUBEUK. 


ALESSANDKO  JiONCI. 


clans  and  one  must  possess  superior  merits  and 
special  fitness  for  the  work  of  the  ensemble. 
Not  merely  a  good  voice  is  required,  but  the  candi- 
date must  be  capable  of  solo  work.  Judge,  there- 
fore, what  must  be  the  requirements  of  the  ar- 
tists who  talie  the  leading  parts.  If  the  chorus 
is  composed  of  men  and  women  of  such  ability, 
the  "stars"  who  are  as  high  in  the  musical 
firmament  must  indeed  possess  extraordinary 
merit. 

This  explanation  is  of  interest  in  connection 
with  the  fact  that  the  exclusive  control  of  the 
records  of  many  of  the  great  singers  of  the  world 
have  been  secured  by  the  Columbia  Phonograph 
Co.  from  the  Fonotipia  Co.,  of  Milan,  at  whose 
laboratory  the  records  were  made,  and  who  have 


place  at  the  Manhattan  Opera  House  this  season 
is  another  artist  who  differs  from  the  ordinary 
singer  of  an  exalted  order.  He  is  a  splendid 
actor  and  his  future  in  America  is  already  as- 
sured. Zenatello  is  a  self-made  man  starting 
life  as  an  apprentice  in  a  machine  shop.  He  ac- 
cumulated enough  money  to  start  studying 
music;  he  made  rapid  progress,  and  his  first 
chance  came  to  him  while  playing  at  Naples. 
The  leading  tenor  of  the  company  became  indis- 
posed and  Zenatello,  well  aware  of  his  own  abil- 
ity, stepped  forward.  The  opera  was  "I  Pagli- 
acci,"  and  Zenatello  as  Tonio  took  the  house  by 
storm  and  his  success  was  well  on  its  way. 
Since  that  time  he  has  become  famous.  The 
Columbia  Co.  are  pleased  at  possessing  his  rec- 


pure  and  bell  like.  Her  records  are  faithful  ex- 
amples of  her  art.  While  Mme.  Pinkert  is  best 
known  in  Italy  she  is  a  great  favorite  in  South 
America,  France  and  Spain,  being  honored  by 
the  governments  of  the  latter  countries. 

In  addition  to  Russ  and  Pinkert,  two  of  the 
sopranos  of  first  rank,  who  are  to  be  introduced 
to  the  American  public  by  the  Columbia  Co.,  are- 
Maria  Barrientos  and  Regina  Pacini,  while  the 
records  of  the  contralto,  Armida  Parsi  Pettinella, 
will  be  a  revelation  to  those  who  love  the  pure 
contralto  tone. 

Adam  Didur,  the  wonderful  basso  who  has 
appeared  so  successfully  in  "Faust"  and  other 
operas  at  the  Manhattan  Opera  House,  has  made 
some  strikingly  realistic  records  for  the  Fono- 


M.  ZENATELLO.  M.  SAMMAECO. 

given  this  most  valuable  and  exclusive  of  privi- 
leges to  this  well-known  institution.  The  origi- 
nals have  been  brought  to  the  United  States,  and 
the  work  of  stamping  discs  is  now  going  on  at 
the  factory  of  the  American  Graphophone  Co., 
at  Bridgeport,  Conn.  This  means  that  those  fa- 
mous singers  whose  voices  have  thrilled  Europe 
and  for  whom  American  managers  would  pay  a 
king's  ransome,  will  be  heard  in  every  city  of 
the  United  States  through  the  medium  of  the 
graphophone. 

It  is  only  when  one  thoroughly  studies  the 
opera  situation  both  here  and  abroad  that  one 
can  realize  the  importance  of  this  move.  From 
the  extended  list  of  operatic  singers  presented 
the  Columbia  Co.  offer  only  the  very  best.  First 
and  foremost  is  that  peerless  tenor,  Alessandro 
Bonci,  the  apostle  of  il  bel  canto,  who  scored 
such  a  decided  success  at  the  Manhattan 'Opera 
House  last  year,  and  who  has  been  engaged  by 
Manager  Conried  of  the  Metropolitan  Opera 
House  for  the  season  which  is  now  under  way. 


MME.  BUSS. 


ords,  which  are  said  to  be  faithful  and  remark- 
able in  every  point  of  musical  excellence. 

Amedeo  Bassi  is  another  tenor  who  has  suc- 
ceeded through  the  hardest  kind  of  work.  He  is 
famous  in  the  western  hemisphere,  chiefly  in 
Buneos  Ayres,  a  most  critical  musical  center. 
He  has  a  beautiful  voice,  and  his  very  wide  repe; 
tory  makes  him  a  great  favorite.  Bassi  was  ex- 
ploited as  a  great  singer  before  his  appearance 
in  New  York,  making  the  audience  which  heard 
him  for  the  first  time  in  America  one  which  ex- 
pected much.  Bassi  not  only  did  not  disappoint 
them,  but  so  far  exceeded  their  expectations  as 
to  achieve  a  complete  triumph.  The  other  tenors 
are  Mario  Gil  ion  and  Francisco  Vignas. 

Giannina  Russ  is  another  celebrated  singer 
who  occupies  a  conspicuous  place  as  one  of  the 
original  artists  of  the  Manhattan  Opera  Co.,  and 
who  has  revealed  a  most  remarkable  talent  on 
many  occasions.  With  Patti  and  Tamagno  she 
has  appeared  both  in  Milan  and  Parigi.  This  at 
once  explains  her  position  on  the  lyric  stage.  In 


MME.  PINKERT. 

tipia  Co.  Long  before  Didur  appears  in  most 
American  cities  his  marvelous  bass  tones  will 
be  heard  and  appreciated  by  music  lovers  every- 
where through  the  enterprise  of  the  Columbia 
Co. 

Riccardo  Stracciari  and  Mario  Sammarco,  the 
celebrated  baritones,  have  not  only  triumphed  in 
every  important  musical  center  of  Europe,  but 
in  New  York,  Boston  and  Chicago,  they  made  a 
place  for  themselves  in  the  hearts  of  all  who 
heard  them.  Their  records  cover  a  wide  reper- 
tory and  include  some  gems  of  the  rarest  sort. 

A  novelty  among  records  are  those  made  by 
that  great  master  of  the  violin,  Jan  Kubelik,  who 
has  just  arrived  in  this  country,  on  a  concert  tour. 
It  is  probably  well  remembered  by  everyone  how 
he  traveled  from  Europe  to  America  with  his 
hands  in  a  huge  fur  muff,  so  that  those  delicate 
fingers  which  have  played  their  way  to  the  high- 
est rank  would  not  suffer  in  the  least  by  ex- 
posure to  the  winter  gales  of  the  stormy  Atlantic. 
Similar  care  characterizes  the  performance  of 


36 


THE  TALKING  MACHINE  WORLD. 


his  records.  Later  the  American  public  will 
be  permitted  to  hear  the  great  tenor,  Giuseppe 
Anselemi,  who  has  recently  signed  an  exclusive 
contract  with  the  Fonotipia  Co.  and  other  great 
European  stars,  many  of  whom  will  make  their 
initial  bow  to  the  American  public  through  the 
records  which  the  Columbia  Co.  will  offer. 


RECENTLY  ARGUED  ON  APPEAL. 


The  case  of  the  New  York  Phonograph  Co. 
against  S.  B.  Davega,  and  over  three  hundred 
other  Edison  jobbers  and  dealers  in  the  State, 
was  argued  on  appeal  recently  in  the  New  York 
Supreme  Court,  Appellate  division,  second  de- 
partment, in  Brooklyn,  N.  Y.  The  appeal  was 
from  the  six-line  opinion  of  Judge  Keogh,  in  the 
Supreme  Court  of  Westchester  County,  who  sus- 
tained the  findings  of  the  Federal  courts.  The 
National  Phonograph  Co.  are  defending  suits  and 
meeting'  all  disbursements,  and  the  question  does 
not  and  will  not  affect  the  trade  in  the  least. 


HARRY  L.  MARKER  BACK  FROM  INDIA. 


Harry  L.  Marker,  on  the  laboratory  staff  of  the 
Columbia  Phonograph  Co.,  general,  who  recently 
returned  from  making  records  in  India,  will 
leave  for  Rio  Janeiro,  Brazil,  January  20. 
His  work  will  be  confined  solely  to  that  country, 
and  he  proposes  visiting  every  town  of  any  size  in 
that  vast  territory  to  obtain  native  talent  for 
both  music  and  talking  machine  records.  Mr. 
Marker  may  be  away  a  couple  of  years. 


SIDE  LINES 
AND  MONEY 


<J  Are  you  interested  in  special- 
ties— business  getters  -  money 
makers  that  will  help  out  your 
regular  talking  machine  trade 
by  drawing  more  people  to  your 
store  and  put  more  dollars  in 
your  pocket  through  sales  which 
you  will  make  ? 

C|  We  presume  you  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  expand.  They  do  not  believe 
in  the  contraction  policy. 

CJ  To  use  the  colloquial  ex- 
pression we  can  "put  you  next" 
and  "putting"  in  this  case  means 
that  we  can  place  you  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  with  talking 
machines. 

<j[  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plenty  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

<j[  We  have  detailed  a  member 
of  the  World  staff  to  investigate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  any  dealer  who  writes 
us  asking  for  information  upon 
th(;  subject.  Address  all  such 
correspondence  to 

Editor  Side  Line  Department 

Tbe  Talking  Machine  World 

No.  1  Madison  Avenue,  New  York 


Amplifying  Horns 

Finished  in  the  most  reliable 
manner  by  the  "Baked-On" 
process.  Made  under  our 
patents. 

Horn  Cranes 

Most  easily  adjusted  and  finest  in  finish. 
Made  under  our  patents. 

THE  TEA  TRAY  COMPANY  OF  NEWARK,  N.  J. 


FOUNDED  1867 


TIMELY  TALKS  ON  TIMELY  TOPICS. 


Again  the  courts  have  been  invoked  to  enforce 
the  selling  provisions — monopoly,  if  you  please — 
of  patented  articles,  and  successfully,  as  usual. 
The  patents  laws,  as  has  been  repeatedly  pointed 
out,  have  been  interpreted  on  broad  lines,  giving 
the  owner  of  a  patent  the  absolute  right  to  make 
his  own  terms  in  the  disposition  of  his  product. 
In  the  face  of  this  the  belief  still  remains  that 
if  a  dealer  does  not  sign  an  agreement  or  con- 
tract he  can  evade  its  terms  and  conditions. 
This  is  a  fallacy,  according  to  the  rulings  of  the 
United  States  'Circuit  Courts,  which  have  suffered 
no  reversal  on  review.  The  latest  victim  of  their 
own  foolhardiness,  if  not  obstinacy,  is  a  dealer 
in  Philadelphia,  Pa.,  against  whom  summary 
action  has  been  taken  by  the  courts.  Another 
flagrant  example  involves  a  music  dealer  in 
Iowa,  who  will  doubtless  meet  the  same  fate. 
The  protected  price  on  patented  talking  machine 
merchandise  is  an  established  institution,  not 
only  in  fact,  but  law  also.- 


The  quarterly  list  of  records  appears  to  gain 
advocates  and  friends  in  unexpected  quarters. 
A  plan  for  establishing  a  bulletin  to  appear 
every  three  months,  in  the  meantime  issuing 
supplementary  selections — in  popular  music,  to 
be  sure — such  hits  as  occur,  and  that  are  actual 
sellers — is  now  being  inaugurated  by  one  of 
the  leading  manufacturing  companies.  The  main 
idea  is  to  avoid  the  accumulation  of  dead  stock 
on  the  shelves  of  the  dealer,  and  which  has  be- 
come such  a  menace  that  the  solution  of  the 
menacing  problem  is  engaging  serious  thought 
on  the  part  of  the  most  intelligent  men  in  .the 
trade.  Furthermore,  in  connection  with  this 
proposition  it  is  proposed  to  limit  the  general 
catalog  to  500  numbers,  at  least  100  of  the  slow- 
est sellers  to  be  discontinued  yearly,  and  that  a 
system  of  exchange  be  installed  every  six  months 
to  be  guaranteed  in  the  contract. 


Spoalcing  of  the  rapid  accumulation  of  slow 
moving  record  stock  is  a  reminder,  by  no  means 
a  fresh  discovery,  that  dealers  are  prone  to  neg- 
lect the  general  catalog  and  depend  almost  en- 
tirely on  the  promotion  and  sale  of  current  selec- 
tions, whatever  their  nature  may  be.  This  topic 
has  been  discussed  before,  b\it  nevertheless  re- 
marks apropos  thereto,  like  a  motion  to  adjourn 
in  parliamentary  practice,  are  always  in  order, 
ilcrc  and  there  a  dealer,  on  hJs  own  initiative, 
has  gone  through  the  catalogs  of  whatever  lines 
he  may  ln'  handling,  chosen  what  he  believed 


should  sell  if  properly  exploited,  and  going 
ahead  in  this  way,  has  demonstrated  the  wisdom 
of  his  business  acumen  and  foresight.  Now, 
how  many  dealers  are  equally  wise  and  fore- 
handed? Precious  few,  unless  the  information 
at  hand  is  totally  wrong  and  misleading.  The 
usual  course  pursued  is  to  wait  and  see  what  the 
manufacturers  will  do.  Some  jobbers  have  got- 
ten out  special  lists  of  this  kind  for  the  benefit  of 
their  dealers,  and  in  every  instance  they  have 
proven  wonderful  stimulants  in  the  sale  of  rec- 
ords whose  intrinsic  merit  and  excellence  have 
been  buried  and  therefore  completely  overlooked. 
In  this  instance  he  is  best  served  who  helps 
himself. 

While  the  Berliner  patent  is  now  pending,  on 
a  writ  of  certiorari,  in  the  United  States  Su- 
preme Court,  the  lower  courts  nevertheless  seem 
to  be  of  the  opinion  that  its  validity  has  been 
passed  upon  to  their  satisfaction  at  least.  In  ex- 
pressing this  opinion  indirectly,  at  the  same  time 
it  is  admitted  the  highest  tribunal  in  the  land 
may  adopt  a  different  course  on  certain  very  fine 
points  of  law;  or,  as  the  court  says,  "recognize 
fully  the  granting  of  the  questions  now  awaiting 
decision  in  the  highest  court."  However  that 
may  be,  the  latest  decision  rendered  last  month 
by  ,Iudge  Hough,  a  comparatively  recent  acces- 
sion to  the  bench  of  the  United  States  Circuit 
Court,  southern  district  of  New  York,  in  re- 
afiirming  the  adjndication  of  the  United  States 
Circuit  Court  of  Appeals  goes  a  step  further. 

The  case,  reported  more  fully  on  another  page, 
is  that  of  the  Victor  Talking  Machine  Co  against 
the  Sonora  Chime  Co.,  in  which  the  tension, 
elastic  or  mechanical  feed  was  specifically  ruled 
upon.  A  hypothetical  sound  wave  or  groove 
was  erected  or  constructed  as  an  exhibit  only. 
It  was  of  abnormal  width  and  it  was  shown  that 
by  the  elastic  feed  in  controversy  the  needle 
could  be  so  controlled  as  to  play  on  either  wall 
of  the  groove,  whereas  under  the  Berliner  claims 
the  reproducing  point  was  subject  absolutely 
to  the  convolutions  of  the  line.  On  this  conten- 
tion the  learned  judge  expressed  himself  in  no 
eqiiivocal  language  when  he  said  that  it  was  not 
a  question  what  could  be  accomplished,  but  what 
had  been  done,  and  therefore  he  again  upheld 
the  validity  of  the  patent  and  ordered  an  in- 
junction to  issue  against  the  infringement  as 
charged. 


Before  the  next  issue  of  The  World  the  fight 


THE  TALKING  MACHINE  WORLD. 


37 


over  the  revision  of  the  copyright  acts  will  be  in 
full  swing.  Up  to  the  present  writing  the  record 
and  mechanical  instrument  manufacturers  ap- 
pear to  have  the  inside  track,  and  unless  a 
miracle  happens,  they  will  probably  win  out,  or 
no  legislation  will  be  enacted.  The  composers 
and  music  publishers  are  striving  hard  to  have 
Congress  give  them  a  monopoly,  but  it  does  not 
look  as  if  they  will  succeed.  In  the  event  of  a  bill 
favoring  the  publishers  is  passed,  the  writer  or 
composer  will  be  an  independent  entity  and  he 
can  make  his  own  terms  with  the  record  manu- 
facturers, as  the  reproductive  privileges  on 
copyright  music  will  be  a  separate  estate.  The 
reproducers  of  musical  compositions,  whether  for 
talking  machine  records  or  perforated  music 
rolls,  as  has  been  made  clear,  are  not  averse  to 
paying  royalty  fees  or  charges.  They  are  fight- 
ing for  an.  open,  not  a  closed,  market.  But  how 
this  can  be  arrived  at  legally,  unless  records  or 
other  devices  or  methods  of  reproducing  sound 
are  exempt  from  copyright  restrictions,  it  is 
difficult  to  say.  It  is  believed  the  right  of  law- 
ful contract  cannot  be  restricted. 


Many  experiments  have  been  made  to  make  a 
sapphire  reproducing  point  for  disc  records 
with  a  lateral  or  zigzag  cut,  and  so  far  unsuc- 
cessfully. It  Is  claimed  this  "consummation  de- 
voutly to  be  wished"  by  those  interested  is  near- 
ing  solution.  On  the  undulating  or  up-and-down 
line,  either  a  cylinder  or  the  disc  record,  the 
sapphire  is  the  only  point  used,  as  it  has  a  ball 
finish  and  fits  in  the  groove  without  injury.  The 
sharp  angles  of  the  lateral  sound  wave  have 
hitherto  offered  an  insurmountable  obstacle,  un- 
less the  walls  are  broken  down  and  the  record 
ruined,  as  the  sapphire  is  harder  than  steel  and 
the  wear  is  trifling,  excepting  by  long  usage. 
The  steel  needle,  on  the  other  hand,  does  wear 
appreciably,  as  is  well  known,  hence  its  adapta- 
bility to  the  zigzag  line.  The  sapphire  point 
people  believe  they  are  close  to  the  discovery  or 
another  development  in  sound  reproduction  and 
estimate  its  practical  value  in  large  figures;  in 
short,  talk  of  it  as  a  "big  thing." 


Commenting  on  the  recent  accession  of  a 
number  of  new  members  to  the  roster  of  the 
National  Association  of  Talking  Machine  Job- 
bers, C.  V.  Henkel,  chairman  of  the  press  com- 
mittee, said:  "While  we  were  pleased  to  re- 
ceive the  applications  of  the  jobbers  in  question 
for  membership  in  the  association,  and  which 
have  been  favorably  acted  upon,  at  the  same 
time  our  aim  is  to  have  every  jobber  in  the 
country  join.  The  association  should  under- 
stand that  its  executive  committee  has  not 
been  idle.  We  have  been  in  correspondence 
with  each  other  constantly,  exchanging  views 
on  various  propositions  for  the  benefit  of,  and 
to  further  the  interests  of,  the  organization. 
Naturally  the  steps  so  far  taken,  or  the  meas- 
ures being  considered,  cannot  be  revealed  or 
published  until  our  plans  are  perfected,  as  much 
as  we  desire  to  take  the  members  into  our  con- 
fidence. The  dealers  should  also  know  that  we 
are  also  working  in  their  behalf,  as  well  as  that 
of  the  jobbers.  As  a  matter  of  fact,  the  dealers 
are  the  distributers — the  real  backbone  of  the 
trade;  they  make  the  money  for  the  manufac- 
turer and  the  jobber,  and  what  concerns  them 
is  of  vital  regard  to  the  association.  This  point 
cannot  be  dwelt  upon  too  strongly.  -Further,  if 
anyone — jobber  or  dealer — has  any  suggestions 
to  make  for  the  betterment  of  the  trade,  or 
of  selling  conditions  in  connection  therewith,  let 
him  place  them  in  the  hands  of  any  member 
of  the  executive  committee,  and  they  will  re- 
ceive due  consideration.  We  invite  ideas,  and 
would  be  pleased  to  have  the  trade's  co-opera- 
tion in  every  move  we  undertake  for  their  im- 
provement." 


A  writer  commenting  recently  upon  conditions 
in  the  United  States  Patent  Office  says  that  the 
greatest  patentee  in  this  country — and  that  prob- 
ably means  the  greatest  in  the  world — is  Thomas 
A.  Edison.  He  has  rolled  up  the  enormous  total 
of  almost  1,000  patents  and  shows  no  inclination 


to  quit.  Ask  the  Patent  Office  people  who  comes 
next  to  Edison  and  they  will  tell  you  that  nobody 
is  within  hailing  distance  of  the  wizard.  A  good 
many  men  can  count  their  patents  by  the  score, 
and  as  some  of  them  are  much  younger  than 
Edison  they  may  beat  him  out  in  time.  Up  to 
the  present,  however,  he  deserves  the  title  of  the 
Great  American  Patentee.  That  means  a  good 
deal,  for  it  is  undoubtedly  a  fact  that  an  Ameri- 
can will  take  out  a  patent  on  less  provocation 
than  any  other  man  or  woman  in  the  world. 


TO  MAKE  WOODEN  DIAPHRAGM. 


The  Indestructible  Phonographic  Record  Co. 
Purchase  Patent  Rights  of  This  Device  from 
Norcross  Phonograph  Co.  Which  They  Will 
Manufacture. 


An  important  deal  was  consummated  during  the 
past  week  whereby  the  Indestructible  Phono- 
graphic Record  Co.,  of  Albany,  N.  Y.,  through  B, 
F.  Philpot,  became  the  purchasers  of  the  patent 
rights  of  the  wooden  diaphragm  invented  and 
manufactured  by  the  Norcross  Phonograph  Co.,  of 
New  York.  It  is  the  intention  of  the  Indestructible 
Phonographic  Record  Co.  to  manufacture  this 
specialty  on  a  large  scale  and  push  it  in  a  man- 
ner that  its  merits  deserve. 

It  is  claimed  that  by  the  use  of  the  wood  dia- 
phragm a  distinctive  quality  is  given  to  the  tone, 
owing  to  the  fact  that  wood  is  the  most  resilient 
of  all  known  substances.  This  diaphragm  is 
made  by  a  new  and  novel  process  and  is  a  com- 
posite of  two  pieces  of  very  thin  wood  and  two 
of  cotton  stock  tissue,  all  of  which  is  compressed 
within  a  thickness  of  six--one-thousandths  of  an 
inch.  The  Indestructible  Phonograph  Co.  are  to 
be  congratulated  on  securing  the  patent  rights 
of  this  specialty. 


THE  SOUVENIR  POST  CARD  CRAZE. 

The  greatest  number  of  souvenir  post  cards 
ever  mailed  perhaps  in  any  city  in  the  world 
passed  through  the  New  York  Postoffice  on  Dec. 
24.  It  is  estimated  by  the  postmaster  that  nearly 
ten  millions  of  these  cards  were  mailed  in  New 
York,  and  the  sales  of  one-cent  postage  stamps 
for  use  on  these  cards  broke  all  records.  One 
firm  alone  turned  in  90,000  cards.  They  were 
used  not  only  by  private  individuals,  but  by 
business  houses,  thus  showing  the  immense  popu- 
larity of  these  cards.  On  New  Year's  the  New 
York  Postoffice  had  to  handle  another  phenom- 
enal output  of  holiday  post  cards,  which  was 
estimated  at  almost  6,000,000.  Extra  men  were 
put  on  at  the  different  sub-stations  to  cope  with 
the  rush.  The  sale  of  one-cent  stamps  for  New 
Year's  did  not  reach  as  large  a  sum  as  on  Christ- 
mas, when  $90,000  worth  were  sold. 

It  is  impossible  to  get  any  estimate  of  the 
actual  number  of  post  cards  mailed  throughout 
the  United  States,  but  it  is  safe  to  say  that  the 
figures  must  run  into  enormous  proportions. 
These,  added  to  the  cards  received  from  all 
points  in  Europe,  place  the  transmission  of  these 
cards  in  the  United  States  beyond  computation. 

It  is  best  now  to  drop  the  word  post  card 
"craze,"  inasmuch  as  the  post  card  has  mani- 
fested its  usefulness  in  varied  ways.  The  num- 
berless improvements  in  this  souvenir  field  have 
given  the  post  card  a  new  position  and  a  new 
prestige.  It  is  virtually  an  industry  in  which 
tremendous  capital  is  invested,  and  which  is 
fulfilling  an  educational  and  helpful  purpose. 


A  new  record  for  rapid  transcription  from 
graphophones  was  made  in  Sears,  Roebuck  &  Co.^ 
department  159,  where  graphophones  turned  out 
8,878  lines  of  finished  transcript  in  one  week, 
against  5,928  lines  of  transcript  from  shorthand. 


THE 


DIAPHRAGM 


The  Name  Tells  What  They  Do 


99 


RECORDS  PLAY  RIGHT 


WITH    THIS  DIAPHRAGM 


PRODUCES 
FULL 
VOLUME 


THE  TONE 
IS 

NATURAL 


A  NEEDED  IMPROVEMENT. 

/It  Great  improvements  have  been  made  in  Talking 
Nl  Machine  Records,  resulting  in  more  volume  and 
better  tone. 

You  cannot  get  the  full  benefit  of  these  improvements 
unless  the  Throat  of  your  Talking  Machine  is  perfect.  It 
is  therefore  important  to  improve  the  Throat  of  the  Talking 
Machine  as  much  as  possible.  The  Throat  is  the  Dia- 
phragm. 

THE  IMPROVEMENT  ACCOMPLISHED. 
^S.    After  careful  experiments  a  specially  prepared  Fibre 
Diaphragm  has  been  produced  that  gives  the  desired 
Volume  and  Tone  combined. 

THE  "PLAYRITE"  DIAPHRAGM. 
^Sl    Records  Play  Right  when  this  fibre  diaphragm  is  fitted 
tI    in  the  speaker,  and  it  is  therefore  known  as  the  "f^lay- 
rite"  diaphragm  for  "The  Name  Tells  What  They  Do." 


'  The 


Diaphragm  Plays 


Right,  for  it  produces  a  Loud,  Clear,  Natural  Tone  with- 
out blasting  or  smothering  the  lighter  tones.  Vocal  Records 
sound  like  the  natural  voice,  and  Instrumental  Records  have 
that  round,  mellow  tone  that  has  been  sought. 
^  To  hear  a  Record  played  with  the  "Playrite"  dia- 
tI  phragm  means  you  will  want  one  in  your  speaker, 
and  that  you  will  get  all  the  music  on  the  Record  hereafter. 

ANY  DEALER  CAN  SUPPLY  IT. 
£j\    Any  competent  dealer  can  fit  the  "  Playrite '"  Dia- 
Nl    phragm  in  a  speaker,  and  satisfaction  is  guaranteed  or 
money  refunded. 

Each  "Playrite"  Diaphragm  has  a  crosshead  riveted  to 
it,  and  therefore  does  away  with  loose  crossheads. 
*  Playrite"  Diaphragm  complete  with  crosshead,  25c.  each- 


Tie  "PI^AYRITE"  Diaphragm  is  made  in  two  sizes  to  £t  Phonograph  Repro- 
ducers and  Victor  Exhibition  Sound  Boxes.  State  which  size  is  wanted. 
Other  sizes  will  be  ready  soon. 

PRICES  ARE  RESTRICTED.   25c.  each  with  crosshead  attached. 


FREE  SA]VIF»LE 


To  Dealers  or  Jobbers  who  write  on  business  letter 
head  and  specify  what  machines  they  handle. 


MANUFACTURED  BY 


BLACKMAN  TALKING   MACHINE  CO. 


J.  NEWCOMB  BLACKMAN,  Prop'r. 
97  Chambeps  Street 


MEW  YORK 


THE  TALKING  MACHIKE  WORLD. 


A  SQUARE  DEAL 

Here's  WKere  AiVe 


-  > 


More   Monthly   Lists  to   Kfiep   You  Stewing 
and  Guessing  and  Overstocking 


There's  just  one  thing  that  ails  the  talking  machine  business  this 
minute — record  indigestion. 

Every  dealer  knows  what  it  is  to  have  a  new  lot  of  50  records 
shoved  down  his  throat  once  every  month  regardless  of  the  stock  he 
may  have  in  his  racks. 

And  every  dealer  knows  it  hasjoeen  getting  worse.  Awhile  ago 
you  could  count  on  selling  records  right  through  the  month,  but  of 
late  the  tendency  has  been  for  the  record  buyers  to  buy  while  the  list 
is  less  than  two  weeks  old — and  stay  away  the  other  two  weeks. 

Where  would  this  end  if  someone  didn't  get  out  the  ginger-bottle  ? 

If  talking  machines  and  records  hadn't  come  to  be  almost  more  of 
an  every-day  necessity  than  a  luxury,  and  if  the  talking  machine 
business  hadn't  been  solid  and  sound,  this  overstuffing  once  a  month 
would  have  made  an  operation  necessary  long  ago. 

Here  you  are,  adding  to  your  dead  stock  every  month — and  still 
unable  to  carry  every  last  one  of  the  newly- announced  records  that 
somebody  may  come  in  and  call  for. 

We  can  tell  you  where  it  is  going  to  end,  as  far  as  we  are  concerned — 
ifs  going  to  end  right  here  and  now. 

As  manufacturers,  we  could  keep  this  monthly  list  business  going 
indefinitely;  and  likewise  we  are  probably  best  able  and  most  willing 
to  assume  all  the  responsibility  of  putting  an  end  to  it.  We  know 
that,  just  as  we  have  been  the  pioneers  in  this  business  for  twenty 
years,  it  is  up  to  us  to  be  the  pioneers  now.  The  burden  of  forty  or 
fifty  new  records  every  month,  with  the  consequent  load  of  overstock- 
ing and  deadstocking,  is  a  burden  that  the  dealer  knows  is  getting 
more  unbearable  every  month,  and  we  propose  to  take  that  burden  off 
our  dealers'  shoulders  at  once,  whether  anybody  else  in  the  trade 
follows  us  or  not. 

The  dealer's  prosperity  is  ours — of  course — and  the  dealer  would  not 
prosper  much  longer  if  this  one  big  hole  in  his  cash  drawer  couldn't 
be  stoppered. 

We  know  we  are  right. 

We  believe  the  jobbers  and  dealers  know  it  too. 

Columbia  PKono^i 

TRIBUNE  BUIU 


Columbia  Disc  and  Cylinder  liecords  fit  any  Talking  Machine 


THE  TALKING  MACHINE  WORLD. 


39 


1. 

4. 


R  THE  DEALER 

tKe  One  Bi^  LeaK 

Supplements  Will  Be  Issued  Quarterly  and  only 
the  ''Hits"  and  Big  Sellers  Between  Times 

So  here's  what  we  are  going  to  do : 
Cut  out  the  monthly  Hsts. 

Issue  a  condensed  hst  every  three  months — March 
1st,  June  1st,  September  1st  and  December  1st. 
Issue  complete  catalogues  twice  a  year. 
Announce  new  records  of  the  big  hits  as  fast  as  they 
appear— anfi?  you  can  place  them  on  sale  as  soon 
as  you  likey  without  looking  at  the  date  on  the 
calendar. 

The  records  in  the  quarterly  list  will  include  those  big  hits  and  also 
whatever  new  records  have  been  made  during  the  quarter;  but  every 
record  in  that  quarterly  list  will  be  a  sure  seller.  No  record  will 
ever  get  by  our  record  committee  unless  that  one  point  is  settled  for 
certain. 

This  way  you'll  get  the  attention  of  record  buyers  every  time  a 
record  is  announced — and  what's  more  you  will  have  the  records 
ready  for  him. 

After  this  has  happened  once  or  twice  and  the  record  buyer  realizes 
that  there  is  no  reason  why  he  should  do  all  his  record  buying  around 
the  26th  of  the  month,  you  will  have  him  coming  into  the  store  every 
time  he  wants  something  new. 

And  ' '  something  new  ' '  only  means  something  new  to  him.  You 
have  a  regular  list  of  hundreds  of  records  which  are  new  to  him  and 
which  are  100  per  cent,  better  in  every  way  than  many  of  those  in 
the  monthly  lists — and  it's  going  to  be  the  easiest  thing  in  the 
world  to  sell  him  out  of  your  regular  list — and  satisfy  him  better 
than  you  ever  did  before. 

You  will  have  him  coming  in  whenever  he  has  money  to  spend 
— that  will  be  the  outcome  of  it. 

And  that's  the  natural,  legitimate  and  profitable  way  to  sell  records. 
If  you  find  yourself  tempted  to  express  your  opinion,  or  if  any 
questions  occur  to  you,  your  letter  will  be  welcomed  at  this  office. 

Company,  Gen*l 


NEW  YORH 


e  It  sound  almost  as  good  as  the  Columbia  Graphophone 


40 


THE  TALKING  MACHINE  WORLD. 


TRADE  HAPPENINGS  IN  PHILADELPHIA. 


Notwithstanding  Slump  Dealers  and  Jobbers  Are  in  Good  Spirits — Exchange  Proposition  Dis- 
cussed— A  Leading  Jobber  Makes  Suggestions  Wherein  the  Trade  Might  be  Benefited — Too 
Many  Unreliable  Persons  in  the  Business  He  Says — The  Reasons  Therefor — Pen nsy Ivan i ans 
Slow  to  Join  National  Association — Louis  Buehn  &  Bros.'  Good  Report — L.  J.  Gerson  Be- 
comes Manager  of  the  Musical  Echo  Co.  Who  Will  Enlarge  Their  Line — Activity  With 
Penn  Phonograph  Co. — Weiss  Enthusiastic  Over  New  Edison  Recorcs. 


(Special  to  Tne  Talking  Machine  World.) 

■  Philadelphia,  Pa.,  Jan.  8,  1908. 
Nineteen  hundred  and  seven  is  now  a  thing 
of  the  past  and  jobbers  and  dealers  in  this  sec- 
tion, after  summing  up  the  reports  for  the  en- 
tire year,  have  found,  perhaps  to  their  own 
surprise,  notwithstanding  the  slump  in  Novem- 
ber and  early  part  of  December,  that 
they  are  not  so  badly  off  as  they  had  anticipated. 
In  fact,  while  the  total  has  fallen  somewhat  below 
that  of  1906,  their  business  during  the  past  year 
has  been  satisfactory  in  all  ways.  The  Philadel- 
phia concerns  all  enjoyed  a  good  Christmas 
trade,  which,  of  course,  helped  out  the  month's 
showing.  So  far  January  trade  has  only  been 
fair,  which,  however,  is  to  be  expected.  This, 
however,  will  not  hold  for  the  rest  of  the  month, 
as  nearly  every  one's  stock  is  in  a  more  or  less 
depleted  condition  and  orders  will  soon  be  pour- 
ing into  the  factories  to  make  up  the  deficit. 
Among  the  subjects  of  trade  interest  now  being 
discussed  in  "talker"  circles  here  is  the  ex- 
change proposition  used  last  year  by  the  factories. 
One  suggestion  made  by  a  prominent  jobbing 
house  of  this  city  which  bears  mostly  on  the 
Victor  Co.  is  worthy  of  consideration — namely, 
an  exchange,  based  on  list  prices  and  not  as  in 
the  past  on  records.  For  instance,  if  a  jobber  has 
$1,000  worth  of  records  he  desires  to  exchange  in- 
stead of  having  to  itemize  the  return  shipment  as, 
say,  5  Caruso,  15  Melta.  10  Sembrich,  100  band, 
75  orchestra,  etc.,  and  being  compelled  to  take  in 
exchange  three  for  one  of  the  same  assortment,  it 
would  be  a  great  help  to  him  to  be  able  to  use 
his  own  judgment  in  ordering  other  selections, 
as  it  is  certain  that  he  knows  exactly  what  he 
needs. 

In  discussing  trade  conditions  a  jobber  said: 
"There  are  a  couple  of  things  I  believe  could 
be  improved  upon.  For  instance,  at  the  present 
time  any  person  who  will  comply  with  the  terms 
of  the  manufacturers'  contracts  can  become  a 
dealer  at  a  very  nominal  figure.  This  lays  every 
one  in  the  business  open  to  unlimited  competi- 
tion, the  worst  feature  of  which  is  that  in  very 
many  instances  undesirable  and  unreliable  per- 
sons become  dealers,  which  hurts  the  business 


in  many  ways,  as  not  only  do  the  public  class  the 
goods  with  the  persons  selling  them,  but  to  my 
personal  knowledge  it  greatly  handicaps  the 
jobber  in  placing  his  line  in  reputable  houses. 

"To  illustrate.  I  recently  made  a  trip  to  a 
town  in  this  State  to  look  it  over  and  see  what 
sort  of  prospects  it  held.  I  found  two  so-called 
dealers  handling  the  line.  The  first  place  was 
as  filthy  as  a  dog  kennel  and  the  other  entirely 
unsuited  for  the  business.  I  called  then  on  the 
substantial  merchants  there  and  ende.avored  to 
get  them  to  take  on  a  stock.  They  invariably  cited 
the  parties  selling  the  goods,  and  said  that  as 
long  as  they  were  handling  'talkers'  they  could 
not  consider  it  themselves.  To  offset  undesira- 
ble persons  securing  the  line  and  to  encourage 
the  more  substantial  merchant  to  sell  the  goods, 
the  initial  purchase  should  be  regulated  or  scaled 
on  the  basis  of  the  population.  This  would  not 
wholly  eliminate  the  difficulties,  but  would 
greatly  help  the  situation.  Suppose,  for  exam- 
ple, to  become  a  dealer  in  Philadelphia  to-day 
one  had  to  invest  ?500  to  $1,000,  what  would  be 
the  result?  First,  we  would  have  more  exclusive 
talking  machine  stores;  second,  better  class 
stores  would  carry  the  goods  as  a  side  line;  third, 
more  publicity  given  the  line  by  newspaper-  ad- 
vertising, etc.;  fourth,  and  perhaps  most  impor- 
tant, though  a  natural  result  from  the  above, 
better  credit  conditions.  Now  as  to  the  unlim- 
ited competition.  It  does  seem  to  me  that  some- 
thing should  be  done  to  regulate  the  increase  in 
dealers.  In  my  experience  I  have  seen  towns  in 
which  one  or  two  dealers  were  selling  the  goods 
and  making  a  good  thing  out  of  it.  They  worked 
hard,  secured  good  results  for  their  labor  and 
were  enthusiastic.  Now  we  will  say  dealer  num- 
ber one  buys  from  Jones;  dealer  number  two 
of  Smith;  both  are  getting  'Al'  service, 
and  though  Johnson,  a  third  jobber,  does  his 
best  he  can't  sell  either.  They  are  satisfied  and 
won't  change.  What  does  Johnson  do,  and  every 
other  jobber?  Why,  he  promptly  starts  up  an- 
other dealer,  and  soon  their  numbers  increase 
way  beyond  the  capacity  of  the  town  to  support. 
What  is  the  result?  Where  previously  those 
in  the  business  made  a  good  thing  out  of  it,  it 


now  is  so  divided  up  that  no  one  has  a  show. 
Credits  drop,  jobbers,  dealers  and  even  the  manu- 
facturers lose  money,  for  the  dealers  get  dis- 
gusted and  either  refuse  to  push  the  lines  at  all, 
or  worse  yet,  do  so  in  a  half-hearted  manner.  I 
concede  that  this  has  been  brought  about  in  a 
large  degree  by  ourselves  (the  jobbers),  but 
what  were  we  to  do  if  our  competitor  follows 
along  these  lines?  We  are  forced  to  do  likewise, 
and  though  every  jobber  would  undoubtedly  be 
glad  to  see  the  thing  stopped  there  is  only  one 
way  to  bring  it  about — namely,  by  concerted  ac- 
tion, and  the  only  way  I  can  see  such  a  result 
can  be  accomplished  is  by  the  manufacturer  tak- 
ing'the  matter  in  hand." 

In  glancing  over  the  list  of  members  of  the 
National  Association  of  Talking  Machine  Job- 
bers The  World  was  surprised  to  note  that  out- 
side of  the  Philadelphia  houses  the  eastern  Penn- 
sylvania jobbers  have  failed  to  enroll.  Whether 
or  not  this  is  due  to  neglect  on  their  part  or  a 
non-realization  of  the  importance  of  enlisting  in 
the  work  of  this  admirable  association  every  live 
and  enterprising  jobbing  house  in  the  country 
we  do  not  know.  Certain  it  is,  however,  that 
every  one  should  get  in  line,  for  in  numbers  lie 
a  great  proportion  of  the  strength  of  such  organi- 
zations, and  it  Is  the  duty  of  every  self-respect- 
ing man  in  the  trade  to  do  all  in  his  power  to 
further  its  interests.  Above  all,  no  firm  should 
allow  petty  personal  grievances  to  bear  any 
weight  in  the  matter,  for  it  is  not  the  advance- 
ment of  a  single  individual  or  competitor  that 
this  work  is  being  done  for,  but  the  solidifying 
of  the  whole  trade  structure  and  the  overcoming 
of  many  existing  evils  in  the  business. 

Louis  Buehn  &  Bro.,  of  this  city,  reported  busi- 
ness for  December  as  in  excess  of  all  anticipa- 
tions, with  present  conditions  satisfactory  and 
the  outlook  a  clearing  one.  Ed  Buehn,  the  junior 
member  of  this  firm,  and  who  travels  for  his 
house,  is  finding  trade  all  through  the  State  of  a 
steady  and  reliable  character.  This  company 
are  doing  all  in  their  power  to  help  their  dealers, 
and  by  their  support  have  materially  aided  them 
in  business.  For  this  month,  as  a  leader,  they 
are  showing  some  exceptionally  fine  cabinets  in 
both  cylinder  and  disc  lines. 

On  Jan.  1  Louis  J.  Gerson  became  manager 
of  the  business  of  the  Musical  Echo  Co.  and 
assumed  full  charge.  Mr.  Gerson  was'  formerly 
assistant  manager  under  Henry  E.  Marschalk, 
who  recently  withdrew  his  interests  from  the 
concern.  Mr.  Gerson  has  had  wide  experience 
in  the  field,  having  been  one  of  the  first  men 
to  travel  for  the  Columbia  Phonograph  Co.  He 
is  a  prominent  Mason,  thirty-second  degree,  a 
Knights  Templar  and  a  Mystic  Shriner. 

It  is  stated  that  the  Musical  Echo  Co.,  of 
which  F.  W.  Woolworth,  the  well-known  New 
York  financier  and  owner  of  160  five  and  ten- 
cent  stores  in  all  parts  of  the  country,  is  presi- 
dent, will  take  on  lines  of  player-pianos  and 
musical  merchandise,  and  otherwise  enlarge  their 
business  in  both  the  wholesale  and  retail  ends. 
Under  the  management  of  Mr.  Gerson  the  busi- 
ness is  destined  not  only  to  maintain  but  in- 
crease its  fine  record  of  the  past. 

Christmas  business  with  C.  J.  Heppe  & 
Son  was  very  good;  in  fact,  the  figures  run  over 
last  year's,  which  is  saying  a  good  deal.  In  the 
wholesale  department  especially  a  big  increase 
was  felt.  January  retail  business  so  far  has 
been  very  satisfactory.  In  the  wholesale  it  is 
found  that  dealers  in  small  towns  are  doing 
especially  well,  the  reason  being  that  these  cater 
mostly  to  farmers,  and  this  class  all  seemed  to 
have  money  to  spend.  Those  located  in  the 
cities  are  ordering  a  little  cautiously  as  yet. 
However,  this  company  are  very  optimistic  in 
regard  to  the  future,  and  if  this  added  to  their 
great  facilities  has  anything  to  do  with  things 
1!)0S  will  prove  a  prosperous  year  for  them. 

The  Penn  Phonograph  Co.  enjoyed  a  brisk 
trade,  at  the  closing  of  the  old  year.  In  re- 
gard to  January  they  expressed  themselves  as 
very  well  satisfied  with  the  way  things  were 
going,  repeating  their  sentiments  of  last  month — 
namely,  that  the  more  they  saw  of  conditions  in 
other  lines  the  more  contented  they  became  witli 
the  little  niche  allotted  them  by  Dame  Fortune, 


Get  Started  Right  In  1908 

Our  Motto  "EVERYTHING  for  TALKING  MACHINES"  tells  our  story 

Edison  Phonographs 

Victor  Talking  Machines 

Edison  Records 

Victor  Records 

Genuine  Edison  Repair  Parts 

Genuine  Victor  Repair  Parts 

Tea  Tray  Horns,  Cranes  and  Stands 

H.  &  S.  Horns,  Cranes  and  Stands 

Cylinder  Record  Cabinets 

Disc  Record  Cabinets 

"Truetone"  Horns--Wood--Disc  &  Cylinder 

Phonometers 

Automatic  Stops  for  Edison  Machines 

Petmecky  Needles 

"  Phono  Vita  " 

High  Grade  Needles 

"  3  in  1" 

Disc  Record  Envelopes 

Place  Brushes 

Metal  Polish 

Graphite 

Syracuse  Wire  Record  Racks 

K.  D.  Record  Trays 

Record  and  Machine  Carrying  Cases 

Moulded  Rubber  Horn  Connections 

"  Tiz  h  "  Horn  Connections 

Our  Prices  are  Right— Catalogue  for  the  asking 

LOUIS  BUEHN  &  BRO..  45  North  9tli  Street,  PHILADELPHIA 

THE  TALKING  MACHINE  WORLD. 


41 


lyra 
Phonograph 

190S  MODEL 

STRONG  SPRING 
NEW  ANTI-SLIPPING  DEVICE 
REINFORCED  BASE 

SOLD  AT  REDUCED  PRICES 


A  Great  Seller 

Profitable  as  a  Side  Line 

American  Vest  Pocket  ^ 
Cigar  Lighter 

CI[  Automatic,  Strongly  Made  Outfit,  ac- 
companied by  Bottle  of  Alcohol,  packed 
in  neat  box.  Sells  at  popular  price.  100 
per  cent,  profit. 


SF^ARE     F»ARXS     FOR    ALL     DENHAIVI  PHONOGRAPHS 


Large 
Stock 
Always 

on 
Hand 

Orders 
FUled 
Promptly 


Orders 

for 
Spare 
Parts 
Must  be 
Accom- 
panied 
by  Cash 


No.  (Price  Each)  No. 

IB.  Base,  colored  ifO.T.j  21. 

In.  Base,  nickelled    1.2r>  22. 

2.  Milled  Screw  for  Levelling.  .  .  O.j 

3.  Clockwork  complete  60  28. 

4.  Key  for  Clockwoi-K   U.5 

5.  Fastening  Screws  for  Clockwork.  ...  (     .  24. 

6.  Metal  Washers  tor  these  Screws.  ..  .  )     .<>."j  2.5. 

7.  Six-Faced  Nnts  for  Works  02  26. 

8.  Side  Plate  for  Clockwork  15  27. 

9.  Side  Plate  with  Four  I'iers  20  28. 

10.  Ratchet  Wheel  1.3  29: 

11.  First  Cog  Wheel   10  30. 

12.  Second  Cog  Wheel  10  31. 

13.  Main  Spring  30  32. 

14.  Motor  Cover  03  33. 

l."i.    Regulator  Screw  02  34. 

16.  Friction  Spring-  for  Regulator  03  33. 

17.  Metal  ATasher  for  same  01  36. 

19.    Governor  complete,  nickelled  .55  37. 

NOTK.— Nos.  IS.  20,  411,  43.  44,  4.J,  40,  .51,  52,  56,  57 
place  helt. 


(Price  Each) 

Governor  Balls,  nickelled  .fO.Oo 

Screws    for    Governor    Balls  (with 

Washers)   02 

Governoi'   Shaft,   Pinion    and  I'ullev 

Wheel  20 

Governor  Spring  03 

Six- Faced  Nut  for  Governor  03 

Friction  Wheel  for  Governor  05 

Screws  for  16,  29,  42  ...  .01 

Metal  Point  for  23  02 

Start  and  Stop  Lever  05 

Metal  Washer  for  same   01 

Spiral  Spring  for  same  01 

Belt  Guard  05 

Screws  for  same  01 

Pulley  Wheel   1  Belt 

Screw  for  same  [Tension  .05 

Shaft  for  same  (  Wheel 

Metal  Washer  for  same  ■  •  ■  J  complete 

58,  59,  not  in  stock  and  represent  parts  no  Ion, 


No.  (Price 

3S.  Belt  (Skein)   

39.  Mandrel  

41.  Mandrel  for  Inter  size  

42.  "      Shaft  (axle)   

47.  Upright  Stem  for  Nickelled  Horn..., 

48.  "  "      ••    Flower  Horn  

49.  "  •■      "   Aluminum  Horn... 

49n.  Aluminum  Horn  

tyii.  Nickelled  "   

49c.  Flower  Horn  

50.  Cap  with  Reproducing  Point  .... 

53.  Siiring  for  4fla  

54.  Horn  Support  fur  4'.ia  

55.  Reproducer  complete  

(jo.    Cement  for  attach.  Reproducer  Caps, 
per  bottle  

(il.    Grand  Opera  Reproducer,  large  . . 

used.     Strong  black  thread  can  be  used  to 


Each) 
.05 
.25 


.05 
.05 
.1)5 
.05 
.40 
.25 
.50 
.15 
.02 
.03 

.30 


.15 
.45 


Cabinet 
Phonograph 

190S  MODEL 


Spun  Aluminum  Horn. 
Powerful  Spring.  Finely 
Grained  Oak  Cabinet  with 
Cover. 

SAMPLE  MACHINE 
$3.50  CASH  WITH 
ORDER. 


Premier 

Phonograph 


1908  MODEL 

<I|  Large  Flower  Horn- 
Powerful  Motor.  Reinforced 
Base.  New  Anti-SIipping 
Device.  New  Grand  Opera 
Reproducer. 

tif  Large  and  Small  Repro- 
ducer Supplied  with  each 
Machine. 

SAMPLE  MACHINE 
$2.00  CASH  WITH 
ORDER 


Send  lor  our  1908  CataUgue  ol  Novelties.  Toys,  Etc.,  Etc.  Write  lor  inlor- 
matlon  About  Our  New  Scheme  for  Increasing  Your  Sales  Without  Cost. 


Immediate  Deliveries  in  Any  Quantity  (]| 

THE  EDWIN  A.  DENHAM  COMPANY,  Inc. 


498-500   BROADWAY,  NEW  YORK 


BERLIM 


CHICAGO 


SAIM  FRANCISCO 


42 


THE  TALKING  MACHINE  WORLD. 


As  predicted,  tlie  new  song,  "Ev'ry  Ship  Will 
Find  a  Harbor,"  published  by  Weymann  &  Son, 
was  one  of  the  big  hits  in  the  January  list  of 
Edison  records,  in  accordance  with  which  this 
company  have  been  besieged  with  orders  for 
copies  from  dealers  all  over  the  country.  But 
why  just  dabble  with  sheet  music?  Why  not 
put  in  a  first-class,  up-to-date  assortment?  There 
is  a  good  opening  for  it,  and  the  profit  satisfying. 

Adolf  Weiss,  of  the  Western  Talking  Machine 
Co.,  welcomed  The  World  man  with  outstretched 
hands,  backed  up  by  that  well-known  inscrutable 
smile  of  his,  and  when  asked  how  things  were  in 
his  line  expressed  himself  as  having  no  com- 
plaint to  offer  in  any  quarter,  but  finally  waxed 
enthusiasm  over  the  new  batch  of  Edison  Feb- 
ruary records.  The  nine  new  ones  sung  by 
Harry  Lauder,  the  well-known  Scotch  comedian, 
being  voted  by  him  the  best  ever. 


TRADE  NEWS  FROM  THE  GOLDEN  GATE 


Business  Picking  Up  Splendidly  for  the  Past 
Couple  of  Weeks — Manager  McCarthy  Chats 
of  the  Growth  of  the  Sherman,  Clay  Busi- 
ness— Other  Houses  Also  Make  Good  Show- 
ing— That  Talking  Machine  Luncheon — A 
Yokohama  Dealer  Bound  East. 


(Special  to  The  T.nlking  Machine  World.) 

San  Francisco,  Cal.,  Jan.  4,  1908. 
The  way  things  picked  up  in  the  talking  ma- 
chine line  during  the  last  few  weeks  of  the  year 
was  a  distinct  surprise  to  all  the  dealers,  for 
while  talking  machines  sold  fairly  well  all  sea- 
son, and  at  least  part  of  the  time  made  a  better 
showing  than  any  line  of  musical  goods,  they 
were  moving  quite  slowly  during  the  early  part 
of  December.  During  the  brief  holiday  sea.son, 
however,  they  took  a  spurt,  and  in  many  of  the 
stores  brought  the  holiday  business  ahead  of 
last  year. 

A.  J.  McCarthy,  manager  of  Sherman,  Clay  & 
Co.'s  talking  machine  department,  says  that  the 
year  ended  in  fine  style,  and  the  December  busi- 
ness was  the  largest  in  the  history  of  the  house. 
In  Oakland  the  number  of  machines  sold  was 
nearly  25  per  cent,  greater  than  the  same  month 
a  year  ago.  In  San  Francisco  the  number  sold 
was  about  the  same,  but  the  grade  of  instruments 
was  far  better  than  ever  before.  The  house  has 
formerly  not  been  fully  supplied  with  Victrolas, 
on  which  the  demand  has  been  rapidly  growing, 
but  on  receipt  of  a  straight  carload  of  them  a 
few  weeks  ago,  they  were  extensively  advertised, 
with  the  result  that  they  were  in  unprecedented 
demand.  This  advertising  also  roused  a  good  deal 


of  country  demand  and  orders  have  been  steadily 
coming  in  to  the  wholesale  department  from  dis- 
tricts which  have  not  known  of  the  Victrola  be- 
fore. Sherman,  Clay  &  Co.  will  soon  hegin  giving 
Victrola  concerts  in  the  new  Recital  Hall  every 
afternoon.  One  significant  fact  is  that  twice  as 
many  machines  were  sold  at  the  new  store  as 
on  Van  Ness  avenue. 

Other  houses  also  -report  a  fine  showing  in  the 
talking  machine  departments.  Benj.  Curtaz  & 
Son  have  had  a  big  run  on  Victor  machines,  and 
this  department  in  Clark  Wise  &  Co.'s  store  has 
been  more  profitable  for  the  past  month  than 
any  other.  Kohler  &  Chase  are  taking  an  in- 
ventory of  their  department  and  are  about 
cleaned  out  on  some  lines.  Mr.  Miller,  manager 
of  the  San  Francisco  talking  machine  depart- 
ment, is  surprised  at  the  demand  for  Star  goods 
and  reports  continued  activity  on  the  Edison  line. 

The  Columbia  Phonograph  Co.  have  made  no 
notable  changes  of  late,  but  everything  is  run- 
ning smoothly,  and  the  business  has  shown  the 
same  increase  which  has  been  seen  elsewhere. 
The  Oakland  store  has  made  a  particularly  en- 
viable holiday  record. 

Someone  last  week  sent  out  cards  to  all  the 
talking-machine  men  in  San  Francisco,  announc- 
ing a  "talking-machine  luncheon"  to  be  held  on 
Thursday  at  a  local  restaurant.  Nothing  was 
known  definitely  about  the  matter,  and  princi- 
pally out  of  curiosity  most  of  the  dealers  attend- 
ed. The  result  was  a  good-sized  gathering,  and  a 
profitable  interchange  of  views  on  matters  of 
business.  The  affair  proved  so  successful  that  a 
similar  luncheon  will  be  held  every  Thursday 
hereafter  and  much  gain  is  expected  to  result 
from  the  better  understanding  that  will  be 
brought  about  by  these  meetings. 

Peter  Bacigalupi  states  that  the  wholesale 
business  is  dull  with  collections  very  slow,  espe- 
cially from  the  larger  houses.  His  retail  store  on 
Fillmore  street  has  started  in  well  for  the  holi- 
day trade,  though  it  is  hardly  as  busy  at  last 
Christmas. 

F.  W.  Home,  of  Yokohama,  the  largest  Colum- 
bia dealer  of  Jap^n,  passed  through  San  Fran- 
cisco last  week  on  his  way  to  New  York.  He  in- 
tends to  remain  in  this  country  two  years  on  a 
vacation,  after  many  years  of  work  in  the  Orient. 
He  is  one  of  the  largest  importers  of  American 
machinery  in  Japan,  and  several  years  ago  be- 
came interested  in  the  graphophone,  placing  a 
large  order  with  W.  S.  Gray  on  his  first  trip  to 
that  country.  His  business  has  grown  rapidly, 
the  monthly  purchases  during  the  past  year 
averaging  as  much  as  a  whole  year's  business  at 
the  start. 


In  the  bulletin  of  the  local  office  of  the  Colum- 
bia Phonograph  Co.  this  month  is  a  letter  in 
cipher,  which  consists  almost  entirely  of  numbers 
of  Columhia  records,  the  titles  of  which,  when 
put  together,  make  a  connected  discourse.  This 
is  a  good  test  of  the  familiarity  of  the  salesmen 
with  the  goods  they  handle. 

THE  NATIONAL  PHONOGRAPH  CO. 

Discuss  Trade  Conditions  in  so  Far  as  it  Ef- 
fected Them  During  the  Past  Two  Months — 
Only  Temporary  Falling  Off  Which  Is  Fast 
Being  Made  Up — Some  Facts  Which  Show 
,the  Health  and  Energy  of  the  Industry. 

"It  would  be  idle  to  say  that  our  business  has 
not  been  affected  by  the  conditions  of  affairs 
during  the  past  two  months,"  states  the  National 
Phonograph  Co.,  "and  yet  we  'can  honestly  ex- 
press our  surprise  that  it  has  not  been  greater, 
considering  the  noise  that  has  been  made  about 
the  money  market  and  business  matters  in  gen- 
eral. The  volume  of  our  business  was  less  in 
November  and  December  than  it  would  have  been 
had  money  been  plentiful,  but  we  only  regard 
the  falling  off  as  temporary,  fully  believing  that 
the  loss  will  be  more  than  made  up  before 
March  1. 

"Our  sales  and  shipments  of  phonographs  and 
records  during  November  and  December  were 
much  larger  than  in  1906,  but  only  about  75  per 
cent,  of  what  they  should  have  been.  The  usual 
number  of  jobbers"  discounted  their  statements 
due  Nov.  1  and  Dec.  1.  The  business  that  we  did 
in  November  and  December  would  have  been 
considered  as  enormous  eighteen  months  ago. 
We  confess  to  a  feeling  of  surprise  that  so 
much  fuss  was  made  about  trade  conditions  in 
November  and  December. 

"It  is  true  that  we  cut  down  our  factory  force 
and  decreased  the  production  of  phonographs  and 
records,  but  neither  of  these  would  have  been 
possible  had  we  not  accumulated  a  surplus  stock 
during  the  summer  that,  because  of  the  new 
equipment,  had  not  yet  moved.  Since  Decem- 
ber 1  orders  for  phonographs  and  records  have 
shown  a  steady  and  decided  increase  in  number 
and  size,  and  orders  to  cancel  or  defer  shipment 
have  ceased. 

"We  have  been  putting  on  hands  right  through 
December,  and  a  large  number  of  those  laid  off 
a  month  before  are  now  working  as  if  nothing 
had  happened.  Our  stock  of  surplus  machines  is 
practically  used  up,  so  that  we  shall  be  compelled 
early  in  January  to  resume  the  full  schedule  of 
production  in  order  to  keep  pace  with  the  de- 
mands of  the  trade." 


IMPORTANT  NOTICE  TO  THE  TRADE. 

On  December  14th  I  mailed  labels  for  January  and  February,  1908,  to  those  who  subscribed.  Did  you?  If  not,  fill  in  order  below  at 
once. 

Dealers'  net  prices  for  Rapke  Labels  (Numbers  with  titles)  as  carried  in  stock  for  all  Records — For  Edison  Records  or  Columbia  X.  P. 
Records  Set  to  end  of  year  1906,  $3.50  per  set.    Set  for  the  year  1907,  $1.20  per  year.    For  any  month  in  year  1907  or  1908,  12c.  per  month. 

Labels  for  all  Foreign  Records  in  Edison  Catalogues  are  kept  up  to  date.  Price  of  each  new  issue  of  foreign  selections  is  based  at  the 
rate  of  10  labels  for  five  cents.    Sets  of  Foreign  Labels  are  carried  in  stock. 

Numbers  without  titles  for  Edison  Records  (Domestic)  are  carried  in  stock:  the  price  of  complete  set  from  No.  2  to  the  end  of  year 
1908  is  $2.75.    Price  for  the  year  1908  is  $1.00. 

When  ordering  labels,  trays  or  other  specialties  of  mine,  please  enclose 
remitta'nce  as  it  is  IMPOSSIBLE  for  me  to  open  accounts. 
A  Happy  and  Prosperous  New  Year,  from  yours 

Very  truly, 


MR.   PHONOGRAPH  DEALER 


Take  Me  With  You  in 
Your  Dreams. 


TEAR  OFF  HERE  AND  MAIL  TO  VICTOR  H.  RAPKE.  1661  SECOND  AVE..  NEW  YORK  CITY. 

ORDER    BLANK    FOR    RAPKE  LABELS 

For    the    Year  1908. 

Kiu-losed  find  lor  one  year's  subscriptioii  of  K'apke  Labels  for  lulisoii 

Aiiicricaii  KV'cords,  wliic-h  may  be  issued  during  the  >oar  lUdS. 

Mail  to  this  .\ddross  : 


9754 


Exiu  l  .Size  o/  Kapki-  l.iilifl. 


Nil  111  e . 


City  or  Town . 
Street  


Count  »•. 


Stntf 


If  X.  p.  Isabels  arc  wiinted.  strike  out  Eili.\oii  oiul  iiuirk  X.  P. 


THE  TALKING  MACHINE  WORLD. 


43 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically, 
Giving  you  and 
your  customers 
splendid  value.  J- 

Write  for  Catalogue,  Terms  and  Trices 

Jacot  Music  Box  Co* 

No,  39  Union  Square,  New  York 


STATUS  OF  COPYRIGHT  BILL. 


Changes  Since  Last  iVlonth — Bills  Introduced  by 
Senators  Smoot  and  Kittredge  Whicln  Op- 
pose and  Support  Contentions  of  Publisliers 
— Hearings  on  Bills  Will  be  Only  for  Those 
Who  Can  Present  Something  New — Petitions 
For  and  Against  Various  Bills. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Jan.  13,  1908. 
Since  the  last  issue  of  The  World,  containing 
pertinent  sections  of  the  Currier  bill  (H.  R. 
243),  introduced  Dec.  2,  Senator  Smoot,  chair- 
man of  the  Senate  Patents  Committee,  brought 
his  bill  (S,  2499)  before  the  upper  house,  and 
which  is  of  the  same  tenor  and  purport,  possibly 
more  explicit,  as  the  House  measure.  Both  re- 
^flect  the  views  of  the  record  manufacturers,  and 
other  devices  for  the  reproduction  of  music. 
Within  a  day  or  two  of  the  Smoot  bill's  appear- 
ance, Senator  Kittredge,  still  a  member  of  the  Pat- 
ents Committee,  introduced  a  bill  of  about  the 
same  nature  as  the  one  bearing  his  name  in  the 
Fifty-ninth  Congress,  taking  the  opposite  posi- 
tion to  that  assumed  by  the  Smoot  and  Currier 
bills. 

The  House  Committee  on  Patents  met  Wednes- 
day last,  but  took  no  action  on  the  pending  copy- 
right bill.  Some  matters  affecting  patent  legis- 
lation were  discussed,  but  the  decision  was 
reached  not  to  take  up  the  copyright  measure 
until  after  the  new  members  of  the  committee 
shall  have  had  time  to  read  the  voluminous  testi- 
mony already  taken. 

Chairman  Currier,  of  the  House  Committee,  on 
the  same  day  informed  a  representative  of  The 
World  that  no  decision  has  been  reached  to  hold 
hearings,  that  hearings  will  not  in  any  event  be 
held  for  several  weeks,  and  that  the  sentiment  of 
the  committee  is  opposed  to  hearings  unless  those 
desirous  of  being  heard  have  something  new  to 
present  or  argue.  Other  members  of  the  com- 
mittee express  the  same  views.  The  older  mem- 
bers of  the  committee  are  thoroughly  familiar 
with  the  pros  an,d  cons  of  the  copyright  situa- 
tion and  the  newer  members  have  as  much  as 
they  can  well  handle  to  digest  the  mass  of  testi- 
mony already  adduced. 

There  is  a  vacancy  on  the  Senate  Committee, 
caused  by  the  death  of  Senator  Mallory,  that 
has  not  been  filled.  As  the  committee  now 
stands  it  is  divided  about  evenly  on  the  copy- 
right question — that  is  on  the  main  point  around 
which  there  has  been  a  struggle,  the  contest 
between  the  music  composers  and  the  record  and 
mechanical  instrument  manufacturers.  Two 
members  favor  the  Smoot  and  Currier  bills,  three 


favor  the  Kittredge  bill,  while  Senator  Branda- 
gee.  the  new  member  of  the  committee,  is  set 
down  as  doubtful  at  present.  Senator  Mallory 
was  for  the  Smoot-Currier  idea,  and  it  is  prob- 
able that  his  Democratic  successor  on  the  com- 
mittee will  follow  his  example.  This  would 
make  the  committee  stand  3  to  3,  with  one  doubt- 
ful, with  the  chances  favoring  a  4  to  3  com- 
mittee vote  in  favor  of  the  Smoot  bill. 

Congress  is  deluged  with  petitions  both  for 
and  against  all  three  of  the  principal  pending 
bills,  and  there  have  been  hundreds  of  protests 
against  one  feature  or  another  of  each  meaeure. 
It  becomes  apparent  as  the  days  pass  that  it 
will  be  about  as  difficult  to  get  a  satisfactory 
copyright  law  as  it  would  be  to  obtain  tariff 
legislation.  One  difficulty  about  the  pending 
schemes  is  that  each  of  the  measures  undertakes 
to  cover  the  whole  field  of  copyright  thought, 
and  just  as  many  schedules  in  a  general  tariff 
bill  affect  many  separate  interests,  so  the  scores 
of  branches  of  the  copyright  bills  now  pending 
open  up  wide  fields  for  opposition  from  one  in- 
terest or  another.  The  greatest  fight  is  between 
the  publishers,  composers,  record  manufacturers 
and  their  allies,  but  other  interests  are  also  be- 
coming entangled. 

Members  of  the  two  patent  committees  will  try 
to  obtain  action  upon  the  copyright  measures, 
but  there  must  be  public  pressure  to  secure  ac- 
tion and  many  present  differences  will  have  to 
be  bridged  before  there  can  be  agreement.  Vari- 
ous leagues  devoted  to  one  or  another  phase  of 
copyright  are  vigorously  opposing  certain  fea- 
tures of  the  bills,  and  there  are  even  strong  dec- 
larations reaching  members  that  certain  affected 
interests  would  prefer  no  copyright'  legislation 
to  some  of  the  items  in  the  pending  bills. 

One  of  the  most  prominent  men  in  Congress 
said  to-day:  "The  trouble  seems  to  be  that  this 
is  primarily  a  bill  in  the  interest  of  the  publish- 
ing interests."  He  said  that  certain  desired 
amendments  of  the  existing  law  could  be  made 
with  only  a  few  lines  of  added  legislation,  but 
that  the  publishing  interests  wanted  an  entirely 
new  law,  so  sweeping  in  many  respects,  that 
numerous  other  important  interests  were  jeopar- 
dized. 

Some  careful  observers  would  not  be  surprised 
to  see  the  whole  scheme  of  a  new  copyright  law 
fail.  Sentiment  in  both  Houses  is  becoming  as 
much  split  up  over  copyright  legislation  as  among 
the  various  interests  affected  by  its  provisions. 
It  looks  now  as  if  the  whole  matter  will  have 
to  be  very  strongly  urged  by  public  sentiment  to 
procure  legislation  at  this  session  and  as  if  it 
will  all  have  to  be  fought  out  upon  the  floor 
before  results  can  be  accomplished. 


On  January  9  Representative  Barchfeld,  from 
one  of  the  Pittsburg,  Pa.,  districts,  introduced  the 
Kittredge  bill  in  the  House.  Mr.  Barchfeld  will 
be  remembered  as  filing  a  minority  report 
against  the  Currier  bill  during  the  closing  days 
of  the  last  session. 


BLACKMAN'S  EXPANDING  BUSINESS. 


Secures    Additional    Wareroom    Space  Which 
Gives  Him  Immense  Facilities. 


J.  Newcomb  Blackman,  proprietor  of  the  Black- 
man  Talking  Machine  Co.,  97  Chambers  street, 
has  just  secured  a  long  lease  on  the  wareroom 
property  directly  in  the  rear  of  his  present  es- 
tablishment. This  will  give  Mr.  Blackman  ware- 
room  space  running  from  Chambers  street 
through  to  Reade  street,  three  floors,  30  x  200 
feet. 

This  announcement  will  emphasize  in  the  strong- 
est possible  manner  the  growth  of  the  Blackman 
business,  and  shows  the  possibilities  of  the  talk- 
ing machine  trade  when  there  is  well-directed 
energy  behind  the  enterprise. 


THE  SPAULDING  LINEN  FIBER  HORN. 


The  latest  to  seek  favor  in  the  line  of  talking 
machine  horns  is  the  Spaulding  linen  fiber  horn, 
for  which  is  claimed  the  ability  to  reproduce  the 
human  voice  in  the  natural  manner  without  a 
suggestion  of  metallic  quality  to  the  sound.  The 
horns  are  made  by  J.  Spaulding  &  Sons  Co., 
Rochester,  N.  H.,  and  are  of  linen  fiber  in  one 
piece,  without  joints  or  seams.  The  new  Spauld- 
ing horn  is  handsomely  finished  in  mahogany, 
oaK  and  black  enamel,  and  is  claimed  to  be  prac- 
tically indestructible.  In  order  to  introduce  the 
horn  the  manufacturers  have  issued  a  folder  de- 
scribing the  horn,  its  construction  and  interest- 
ing features,  and  have  arranged  to  have  the  job- 
ber's name  printed  on  the  last  page,  thus  giving 
the  advertising  an  added  value.  The  linen  fiber 
hovn  has  been  well  spoken  of  by  those  authorities 
on  talking  machine  acoustics  who  have  heard  it 
used  in  reproducing,  and  dealers  will  no  doubt 
find  a  ready  sale  for  the  horn  if  stocked. 


Geo.  G.  Blackman  made  a  very  good  trip 
through  Pennsylvania  early  in  the  month  for  the 
Blackman  Talking  Machine  Co.,  of  New  York. 

A  fortnight  since  a  delegation  of  Mexican  talk- 
ing machine  men,  with  their  wives  and  an  in- 
terpreter, called  upon  Walter  Stevens  at  the  New 
York  office  of  the  National  Phonograph  Co.,  of 
whose  export  department  he  is  the  capable 
manager. 

Wholesale  Traveler  Wanted 

Experienced  man,  thoroughly  familiar  with  the 
Talking  Machine  Trade,  to  travel  in  the  interest 
of  large  Philadelphia  Jobbing  House.  State  ex- 
perience in  full,  age,  complete  references,  and 
salary  or  commission  basis  desired.  Address 
"H.  S.,"  Talking  Machine  World,  Madison  ave- 
nue. New  York. 

Manager  Will  Make  Change 

The  manager  of  the  Talking  Machine  Depart- 
ment of  a  Southern  Victor  Jobber  desires  to 
make  a  change  within  the  next  sixty  days.  Rea- 
sons for  wanting  to  make  the  change  can  be 
given  on  request.  Address  "N.  E.,"  care  Talking 
Machine  World,  1  Madison  avenue,  N.  Y.  City. 

WANTED 

Edison  Phonographs,  Victor  Talking  Machines, 
old  or  new,  single  or  in  any  quantities;  must  be 
cheap  for  spot  cash.  Send  full  particulars  at 
once  to  "Buyer,"  Box  72,  care  Talking  Machine 
World,  1  Madison  avenue.  New  York. 

"Talker"  Salesmen  Wanted 

Wanted  :  Several  experienced  talking 
machine  salesmen.  State  experience  and 
compensation  expected.  Address  "P.," 
care  of  Talking  Machine  World,  New 
York  City. 


44 


THE  TALKING  JIACHINE  WORLD. 


Important  Trade  Announcement 

We  are 

Sole  United  States  Distributors 

for  the 
Original  Genuine 

PETMECKY 

Multi       NEEDLES  Tone 


/T^E  earnestly  advise  DISTRIBUTORS,  JOBBERS 
\\\  and  DEALERS,  who  stock  PETMECKY 
NEEDLES  to  communicate  to  us  the  quantity  of 
PETMECKY  NEEDLES  they  have  on  hand  and  avoid 
delays,  etc.,  incident  to  this  change. 

Territory  Contracts  Made 

(J  Free  Samples,  Testimonials,  Prices  and  Yellow  and  Black 
Display  Cards  sent  on  request. 

Prompt  Shipments  Guaranteed 

Talking  Machine  Accessories  Co. 

=  Limited  === 


io8  LEONARD  STREET,  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


45 


NEWS  FROM  THE  EMERALD  ISLE. 


An  Interesting  Budget  from  T.  Edens  Osborne 
Who  Chats  on  a  Number  of  Things. 

(Special  to  The  Talking-  Machine  World.) 

Belfast,  Ireland,  Jan.  2,  1908. 
Business  in  "talkers"  during  the  first  three 
weeks  of  December  was  most  disappointing  so 
far  as .  phonographs  were  concerned,  but  the  en- 
tire month  was  a  record  one  as  regards  the  out- 
put of  gramophones,  especially  the  quick-selling 
"Monarch,"  at  £7.  10s.,  which  has  had  a  phenom- 
enal sale.  The  New  "Bijou  Grand"  alluded  to  in 
last  month's  notes,  has  attracted  much  attention 
and  has  been  locally  voted  the  ne  plus  ultra 
of  household  entertainers.  The  Lady  Mayoress, 
the  Countess  of  Shaftesbury,  visited  Mr.  T. 
Edens  Osborne's  salon  specially  to  hear  this  de- 
lightful instrument  and  her  Ladyship,  whose 
amiability  and  lovable  disposition  have  endeared 
her  to  our  citizens,  graciously  expressed  herself 
charmed  with  its  truly  marvelous  reproduction 
of  the  dulcet  voice  of  Melba,  Patti  and  other 
celebrities. 

The  most  expensive  "talker"  now  on  the  mar- 
ket is  the  new  elaborately  carved  oak  (Flemish 
style)  auxeto-gramophone,  the  lowest  sale  price 
of  which  is  £110  and  Mr.  Osiborne  possesses  the 
only  one  in  North  of  Ireland  (probably  in  the 
whole  of  Ireland).  It  came  to  hand  early  in 
December  since  when  its  ornate  appearance  and 
beauty  of  design  have  been  the  theme  of  many 
a  tete  a  tete  in  the  drawing-room,  boudoir  and 
club. 

"See  Naples  and  then  die"  (Vedi  Napoli  e  pori 
moii!)  so  freqtlently  quoted  should  be- forgotten 
and  the  expression  "Hear  the  gramophone  and 
live"  substituted.  The  sale  of  phonographs  and 
records  during  the  week  immediately  preceding 
(jhristmas  was  enormous  and  taxed  the  capacities 
of  Mr.  Osbome's  efficient  staff  of  assistants.  Gen- 
uine Edison  products  still  "keep  the  lead,"  but 
"sterling"  records  are  very  popular  and  quick 
sellers.  Zonophone  discs  are  still  booming  and 
there  is  always  a  steady  demand  for  Odeon 
double-sided  records,  the  band  selections  of  the 
latter  make  being  prime  favorites.  The  best 
ledger  accounts  however  are  with  gramophone 
buyers.  In  Octo'ber  Mr.  Osborne  sold  a  gramo- 
phone to  a  private  customer.  Within  six  weeks 
the  machine  and  records  supplied  to  said  cus- 
tomer amounted  to  over  £100  and  he  has  on 
Ms  books  several  customers  who  have  been  buy- 
ing over  £100  worth  of  talking  machine  goods 
annually  since  1905. 

The  good  news  that  Madame  Tetrazzini  had 
made  a  number  of  records  for  the  gramophone 
Co.,  London,  was  hailed  with  delight  by  local 
users  of  disc  machines  who  look  forward  with 
pleasurable  anticipation  to  the  end  of  January 
when  the  said  company  hope  to  place  these 
records  on  the  market. 

Considering  the  sensation  which  this  famous 
cantatrice  has  recently  created  at  Covent  Gar- 
den, London,  the  sale  of  the  Tetrazzini  records 
is  sure  to  be  phenomenally  large.  Mr.  Osborne 
has  already  placed  his  order  with  the  gramo- 
phone company  for  a  supply  of  them. 


HUMPHREY'S  CHEERY  REPORT. 

Biggest  Record  Cabinet  Trade  in  Four  Years 
Reported  by  Humphrey  Bookcase  Co. 


Decidedly  gratified  is  the  Humphrey  Bookcase 
Co.  with  the  rapid  growth  of  their  record  cabinet 
business  during  the  past  year.  An  increase  over 
1906  of  more  than  50  per  cent,  is  reported.  The 
Humphrey  policy  of  making  a  complete  line  for 
both  cylinder  and  disc  records,  and  giving  exclu- 
sive agencies  to  jobbers  throughout  the  country 
is  bearing  fruit. 

The  following  excerpt,  taken  from  a  letter  just 
received  from  a  leading  eastern  jobber,  is  typi- 
cal: "We  are  more  than  delighted  with  results 
since  we  began  handling  the  Humphrey  line  ex- 
clusively. Our  salesmen  have  had  less  trouble 
in  meeting  competition  and  find  it  much  easier 
work  talking  the  Humphrey  line  exclusively. 
Our  trade  has  been  larger  than  ever,  and  the  en- 


closed order  will  indicate  what  we  look  forward 
to  for  1908." 

The  Humphrey  Bookcase  Co.  state  that  they 
have  under  way  a  new  low-priced  cabinet  which 
will  make  everybody  sit  up  and  take  notice!  De- 
tails of  this  new  cabinet  will  be  announced  in 
the  near  future. 


INCREASING  FACTORY  FORCES. 


With  the  first  weeks  of  the  year,  inventory  has 
been  engaging  the  attention  of  jobbers,  dealers 
and  manufacturers.  Naturally  business  is  quiet, 
and  its  improvement  in  any  strength  is  not 
looked  for  until  after  the  middle  of  the  month. 
The  manufacturers  state  they  are  making  prepa- 
rations to  increase  their  factory  forces,  as  they 
look  for  a  brisk  demand  for  records,  machines 
and  general  requisites  at  an  early  date.  The 
Western  reports  are  of  a  more  encouraging  tenor 
than  those  coming  from  Eastern  points.  The 
South  and  Southwest  are  about  holding  their 
own,  judging  from  orders  in  the  hands  of  jobbers 
doing  business  beyond  the  confines  of  their  im- 
mediate territory.  Monetary  affairs  are  rapidly 
clearing  up,  collections  have  improved,  and 
banks  are  again  in  a  way  to  extend  their  usual 
facilities  in  handling  accounts.  For  this  relief 
the  thanks  are  'deep  and  profound. 


to  19,  and  each  container  has  an  extension  index 
tab  numbered  consecutively  from  0  to  199. 

The  Eureka  (meaning  "I  have  found  it")  Lib- 
rary Cabinet  is  the  invention  of  C.  V.  Henkel, 
president  of  the  General  Phonograph  Supply  Co., 
after  years  of  work.  The  individual  record  con- 
tainer is  permanently  mounted  on  a  metal  rod 
passing  through  each  envelope.  Each  container 
provides  a  separate  and  definite  plan  for  every 
disc,  affording  absolute  protection  against  dust 
and  dirt  and  thus  prolonging  the  life  of  the 
record.  The  operation  of  this  clever  device  is 
detailed  in  the  advertisement  of  the  General 
Phonograph  Supply  Co.,  on  another  page.  The 
company  appear  to  have  made  a  tenstrike  with 
their  various  exclusive  specialties. 


A  FEW  WORLD  BRIEFLETS. 

J.  Victor  Costran,  of  Buenos  Ayres,  Argentina, 
S.' A.,  who  has  been  in  New  York  for  a  month  and 
more,  expects  to  take  his  departure  for  home  in  a 
few  days.  He  goes  via  Europe  in  order  to  make 
the  speediest  time  and  have  a  comfortable 
voyage.  While  in  the  States  Mr.  Costran  has  been 
the  recipient  of  many  courtesies. 


A  CHANCE  TO  MAKE  MONEY. 


The  announcement  of  the  Syracuse  Wire  Works 
in  another  part  of  The  World  is  worthy  the  at- 
tention of  the  trade,  inasmuch  as  they  make  an 
offer,  the  acceptance  of  which  will  mean  a  sav- 
ing of  money  for  all  interested.  Their  style  123 
rack  is  much  in  vogue  among  the  dealers  who 
sell  a  great  many  of  the  small  sizes  for  home 
use,  and  the  fact  that  it  is  offered  at  a  special 
price  will  enable  the  trade  to  clear  quite  a  little 
money  on  this  venture. 


This  subject  of  diaphragms  has  been  given  very 
careful  consideration  and  a  number  of  experi- 
ments made  by  J.  Newcomb  Blackman,  proprietor 
of  the  Blackman  Talking  Machine  Co.,  which  has 
resulted  in  his  putting  on  the  market  the  "Play- 
rite"  diaphragm.  Mr.  Blackman  says  "the  name 
tells  what  they  do." 


Goods  to  the  value  of  $20,000  go  in  a  single 
shipment  to  the  Argentine,  S.  A.,  this  month  via 
the  export  department  of  the  Columbia  Phono- 
graph Co.,  General. 


THE  EUREKA  HBRARY  CABINET. 


In  the  Eureka' Library  Cabinet  for  filing  and 
cataloging  disc  records,  there  are  two  rows  of 
record  containers — one  for  10-inch  records  and 
one  for  12-inch  records.  For  simplifying  the  fil- 
ing and  locating  of  records,  the  decimal  system 
is  used.  Each  row  is  divided  into  ten  divisions, 
and  each  division  is  equipped  with  ten  envelope 
containers.    The  divisions  are  numbered  from  0 


New  Year's  eve  the  Columbia  Minstrels,  an  or- 
ganization of  the  laboratory  artists,  rendered  an 
excellent  program  at  the  Crescent  Club  smoker. 
The  following  were  in  the  company:  Jim  Devins, 
Ed.  Meeker,  John  Forsman,  Peter  LeMar,  Arthur 
Collins,  Geo.  Gilibert,  Byron  G.  Harlan,  Steve 
Porter,  William  Redmond  and  Vess  L.  Ossman. 


The  Columbia  Phonograph  Co.,  General,  have 
just  brought  out  two  of  the  best  numbers  in 
"The  Merry  Widow,"  the  operetta  that  is  en- 
trancing Europe  and  America,  namely,  the  fa- 
mous waltz  and  "Maxim's."  They  are  on  the  12- 
inch  disc  records  and  are  considered  excellent. 


THE  MAN  WITH  THE  GOODS 
THE  WHITE  BLACKMAN 


A  COMPLETE  RECORD  STOCK  DRAWS  THE  TRADE. 

<ir  You  know  that,  Mr.  Dealer,  for  )ou  will  favor  the  Jobber  who  has  the  goods. 
It  costs  no  more  but  you  are  able  to  fill  your  orders.  Don't  wait  until  your 
customer  asks  for  certain  records.  Keep  a  full  stock  or  next  time  he  may  call 
on  the  fellow  who  does. 

TO  KEEP  A  FULL  STOCK,^ORDER  FROM  BLACKMAN. 
<lf  How  many  Jobbers  can  offer  you  a  full  stock  of  EDISON  or  VICTOR 
goods  and  how  many  of  those  few  can  equal  BLACKMAN'S  service. 
<]f  Don't  rely  too  much  on  the  worn  out  claim  that  "Mr.  Edison  or  Victor  Job- 
ber, can  give  the  best  service  on  his  "Exclusive  Line." 

ONE  ORDER  FOR  WHAT  YOUjWANT. 
The  delay  and  extra  expense  of  making  up  TWO  orders  for  some  EDISON 
and  VICTC3r  records  you  want  must  be  considered.    Why  not  make  it  ONE 
order  and  send  it  to  BLACKMAN  ?    It  will  save  you  time  and  money  and  the 
results  will  give  you  the  "BLACKMAN  HABIT." 

BE  ALIVE,  DON'T  LET  THE  OTHER  FELLOW  BURY  yOU. 
<]f  We  have  a  number  of  ideas  that  will  HELP  YOU  to  be  more  ALIVE,  and 
GET  MORE  PROFIT  on  Edison  or  Victor  goods.    Blackman  is  not  satisfied 
to  simply  sell  vou  goods,  but  wants  to  help  you  sell  them,  so  you  will  KEEP 
BUYING. 

Let  us  have  a  talk  on  Improvements.  Tell  us  what  you  want  to  do  and 
perhaps  we  can  give  you  some  good  ideas. 


YOURS    FOR    THE  GOODS 

BLACKMAN  TALKING  MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Prop'r.  "THE  WHITE  BLACKMAN" 

9T    CHAMBERS    ST.  NEW  YORK 

EVERYTHING     FOR     EDISON     AND  VICTOR 


46 


THE  TALKING  MACHINE  WORLD. 


THIRD  ANNUAL  REGINA  DINNER 

Held  on  December  30th  at  Martin's  Cafe 
Most  Successful — A  Great  Gathering — Novel 
Invitations — J.  B.  Furber's  Remarks — Those 
Present  on  This  Festive  Occasion. 


Success  marked  everj-  stage  of  the  third  an- 
nual "Reginafeed,"  as  the  yearly  banquets  of  the 
Regina  Co.,  Rahway,  N.  J.,  are  termed,  at  Mar- 
tin's cafe.  New  York,  on  December  30.  Room 
No.  9  contained  as  jolly  a  bunch  of  traveling  men 
as  ever  assemhled  to  do  honor  to  their  company 
and  its  management.  This  is  the  invitation, 
constructed  along  naval  lines,  the  subsequent  pro- 
ceedings being  strictly  observed  in  accordance 
therewith: 

''The  eastern  and  western  squadrons  will  meet 
and  anchor  at  41  Union  Square,  New  York,  at  six 
o'clock  p.  m.  Shortly  thereafter,  on  signal,  the 
combined  fleet  will  'proceed  upon  duty  assigned' 
in  double  column  formation.  The  course  will  be 
N.  W.  by  N.  up  the  Gay  White  Way,  to  'Martin's,' 
where  a  stop  of  about  three  hours  will  be  made, 


Chicago  oflBce  gained  the  coveted  rank,  and  to 
him  was  given  a  handsome  gold  watch.  The 
race  was  so  close,  however,  and  W.  C.  Pross,  of 
the  Rahway  office,  had  worked  so  hard,  that  Mr. 
Furber  felt  this  should  also  be  recognized, 
whereupon  Mr.  Pross  was  presented  with  a 
diamond  stick  pin.  The  conferring  of  the  prizes 
was  greeted  with  tumultuous  cheers  by  the  entire 
assemblage.  It  may  be  mentioned  that  Mr.  Sachs 
has  the  best  individual  record  ever  made  by  a 
salesman  of  the  Regina  Co. 

Infoimal  talks  concerning  the  betterment  of 
the  company's  business,  suggestions,  asked  for 
specially  by  Mr.  Furber,  for  improving  the 
product,  followed  and  much  valuable  informa- 
tion of  a  practical  kind  was  educed.  Messrs. 
Furber,  Luther,  Gibson,  Blumberg,  Wilber,  Vil- 
lard,  Pross,  Sachs,  Edwards,  Chaillet,  Koch  and 
Crosby  were  toasted  in  hearty  fashion. 

Owing  to  illness,  Mr.  Ingersoll,  of  the  San 
Francisco  office  could  not  be  present,  and  sent 
a  letter  of  regret,  but  he  was  toasted  just  the 
same.    Siegfried  Aal,  of  the  International  Cor- 


Lieut.  Earl  Larson,  second  assistant  paymaster; 
Lieut.  John  Bose,  waiting  orders;  Lieut.  Edward 
Hegel,  chief  of  bureau  of  printing  and  engrav- 
ing. 


AN  IMPORTANT  DECISION 

In  the   Matter  of  Contracts  Worth  Reading. 

Once  before,  the  United  States  courts  decided 
that  a  party  who  deals  in  talking  machines  or 
their  parts  manufactured  under  the  protection  of 
a  patented  invention  can  be  compelled  to  observe 
the  obligations  under  which  their  goods  are  sold 
the  trade,  whether  they  have  signed  the  manu- 
facturers' agreement  or  not.  Another  case  is 
that  of  the  National  Phonograph  Co.  against 
John  G.  Adams,  trading  as  the  Philadelphia 
(Pa.)  Record  Exchange.  The  hearing  was  in  the 
United  States  Circuit  Court.  Philadelphia,  in 
equity,  at  the  October  session.  On  Nov.  20  Judge 
McPherson,  after  issuing  the  usual  restraining 
order,  entered  the  following  decree: 

"Complainants  having  exhibited  their  bill  of 


and  where  a  large  quantity  of  supplies  will  be 
taken  on  board.  After  loading,  the  fleet  will 
clear  for  action  and  engage  in  verbal  target  prac- 
tice. There  will  be  plenty  of  smoke,  and  it  is 
expected  that  a  large  number  of  hits  will  be 
made.  Strictly  Stag — Don't  miss  it — Leave  dress 
suits  at  home  with  the  moth  balls." 

General  Manager  Furber  presided,  of  course, 
hut  he  found  his  duties  of  the  most  informal 
nature,  pleasant  and  agreeable,  as  he  was  thor- 
ougnly  in  accord  with  the  occasion  and  the 
"boys"  were  proud  to  do  him  honor.  The  oval 
table  was  beautifully  decorated,  a  small  silk 
American  flag  as  a  standard  stood  at  each  plate. 
An  elaborate  menu  was  the  first  number  on  the 
program,  with  plenty  of  liquid  "dressings"  on 
the  side. 

After  the  cigars  had  been  lighted  Mr.  Fur- 
ber made  a  few  remarks,  the  only  effort  in  the 
way  of  a  formal  speech  during  the  entire 
evening,  speaking  substantially  as  follows:  "I 
am  very  much  gratified  with  the  Increase  of 
the  company's  business  during  the  past  year 
as  compared  with  the  preceding  twelve  months. 
It  has  simply  been  enormous,  not  only  up  to  the 
close  of  our  fiscal  year,  ending  with  June  30, 
but  the  succeeding  six  months,  in  which  the 
same  ratio  has  been  maintained.  In  connection 
with  this  very  pleasant  statement  I  wish  right 
here  to  propose  a  toast  to  the  'boys,'  the  rank 
and  file,  for  making  It  such  a  profitable  year." 
The  response  was  a  bumper. 

Mr.  Fui-ber,  after  speaking  briefly  of  the  gen- 
eral Regina  line,  then  proceeded  to  award  the 
prize  for  the  Best  record  of  sales  since  the 
award  at  the  banquet  of  190G.  Two  salesmen 
had  been  on  an  even  basis,  running  neck  and 
neck  from  start  to  finish,  until  within  the  past 
few  weeks,  when  I.  S.  Sachs,  attached  to  the 


GUESTS  AT  THE  ''EEQINAFEED"  HELD  ON  DECEMBEE  30,  1907. 

respondence  School,  sent  the  following  telegram 
to  Mr.  Wilber:  "Reginafeed  our  creed;  busi- 
ness we  need;  greetings  to  all."  E.  C.  Lawry,  on 
the  Chicago  station,  was  compelled  to  return 
West  the  day  before  Christmas,  in  order  to  "hold 
the  lid  down"  in  the  Windy  City  during  tLj 
absence  of  his  chief.  The  following,  the  selling 
force  complete  of  the  company,  enjoyed  the  Re- 
ginafeed: 

Admiral  J.  B.  Furber  (general  manager  of  the 
company);  Paymaster-General  J.  D.  Luther, 
(treasurer);  Rear-Admiral  L.  T.  Gibson  (secre- 
tary), in  command  of  eastern  squadron;  Rear- 
Admiral  Jos.  Blumberg  (manager  Chicago  office), 
in  command  of  western  squadron;  Rear-Admiral 
Lou  C.  Wilber  (manager  Greater  New  York 
office).  Commandant  New  York  Navy  Yard; 
Lieutenant-Commander  A.  E.  Villard  (assistant 
manager  New  York  office)  New  York  Navy 
Yard;  Capt.  W.  C.  Pross,  commander  battleship 
"Ohio"  waiting  orders;  Capt.  I.  S.  Sachs,  com- 
mander battleship  "Iowa,"  waiting  orders;  Capt. 
F.  A.  Ingersoll,  commander  battleship  "Oregon, ' 
waiting  orders;  Capt.  A.  C.  Edwar.ds,  com- 
mander battleship  "Massachusetts,"  waiting  or- 
ders; Rear-Admiral  Maurice  Chaillet,  bureau  of 
repairs;  Rear-Admiral  Henry  Koch,  bureau  of 
engineering;  Rear-Admiral  J.  Crosby,  bureau  of 
construction;  Lieut.  J.  Flannagan,  bureau  of 
accounts.  New  York  Navy  Yard;  Lieut.  Benj. 
Ullmann,  New  York  Navy  Yard;  Lieut.  Geo.  W. 
Dennis,  bureau  of  accounts,  New  York  Navy 
Yard;  Lieutenants  H.  J.  Pawliger,  T.  H.  Walker, 
T.  Cherity,  L.  Silverman,  D.  J.  Powers,  T.  J. 
Cavanaugh,  Jack  S.  Wilson,  John  J.  Wood,  E.  B. 
Hencks,  Ix)uis  Frank,  P.  F.  Brennan,  W.  W. 
Massey,  New  York  Navy  Yard;  Lieut.  Ed- 
ward Wiemer,  bureau  of  accounts;  Lieut. 
W.     J.     Frost,     first     assistant  paymaster; 


complaint  in  this  cause,  charging  the  defendant 
with  infringement  of  lettei-s  patent  of  the  United 
States,  No.  782,375,  to  J.  W.  Aylesworth,  for 
composition  for  making  duplicate  phonograph 
records,  issued  Feb.  14,  1905,  to  the  complainant. 
New  Jersey  Patent  Co.;  and  the  defendant  hav- 
ing admitted  that  said  New  Jersey  Patent  Co. 
is  the  exclusive  owner  of  said  letters  patent,  and 
that  said  National  Phonograph  Co.  is  the  exclu- 
sive licensee  under  said  letters  patent,  that  said 
letters  patent  are  good  and  valid  in  law;  that 
said  defendant,  John  G.  Adams,  has  infringed 
•  each  and  all  of  the  claims  of  said  letters  patent, 
and  that  said  complainants  are  entitled  to  a  per- 
petual injunction,  accounting  and  costs." 

The  injunction  in  the  case  is  of  more  than 
ordinary  concern  to  the  trade,  as  it  was  issued 
against  a  person  who  was  not  an  authorized 
dealer  and  had  never  signed  the  Edison  agree- 
ment. The  National  Co.  have  obtained  a  tempo- 
rary order  restraining  E.  N.  Martin,  a  piano  and 
music  dealer  of  Webster  City,  la.,  from  selling 
Edison  records  at  a  cut  price.  The  company 
had  notified  Martin  to  desist  in  his  practice,  but 
being  a  man  of  means  and  some  political  strength 
in  his  part  of  the  country,  he  became  more 
defiant  than  ever,  so  much  so,  that  while  dealers 
in  his  section  complained  of  the  price-cutting 
they  were  not  inclined  to  furnish  the  National 
Co.  with  evidence  so  he  could  be  proceeded 
against,  though  Martin  was  not  a  regular  Edi- 
son dealer.  Finally  a  special  representative  from 
headquarters  was  sent  to  Iowa  for  this  purpose. 
This  was  accomplished  without  trouble,  the  mo- 
tion for  a  restraining  order  being  granted  forth- 
with. Argument  to  make  this  order  permanent 
was  heard  in  the  United  States  Circuit  Court  at 
Dubuque,  la.,  yesterday,  Jan.  14,  decision  being 
reserved. 


THE  TALKING  MACHINE  WORLD. 


47 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

Review  of  Last  Year's  Business  and  Some  Re- 
marks Anent  the  Prospects  for  the  New 
Year — Peculiar  Suit  in  Which  Neophone 
Shares  Figure — A  Progressive  Imperial 
Record  Co.  Representative — Edison-Bell  vs. 
National  Phonograph  Co.  Litigation — Higher 
Prices  for  Horns — Stirling  Improvements — 
Recent  Talking  Machine  Publicity — New  Ex- 
change  System    Inaugurated  by  the  Russell 

'^Hunting  Co. — New  Laws  of  Interest  to  the 
Trade — The  New  Seymour  Reproducer — 
News  from  the  North  of  England — Cutting 
of  Prices  in  This  Section  Strongly  Con- 
demned and  Protection  Suggested — Several 
New  Inventions  Likely  to  be  introduced  at 
an  Early  Date  Which  Will  Interest  the 
Trade — All  the  News  of  the  Month. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  Jan.  3,  1908. 

Christmas  has  come  and  gone!  During  the 
month  of  December,,  especially  the  week  preced- 
ing Christmas,  dealers  everywhere,  in  fact,  the 
whole  trade,  enjoyed  a  spell  of  prosperity  which 
did  one's  heart  good  to  witness.  Even  the  pro- 
verbial grumbler  wore  a  smile  and  hustled 
around  in  quite  an  unusually  energetic  manner 
for  once.  The  people  were  out  to  buy,  and  as 
fast  as  one  customer  went  there  was  always 
another  to  fill  the  gap.  And  still  they  came; 
buyers  all  the  time.  Attracted  by  the  bright 
strains  of  a  waltz,  carol,  or  other  seasonable 
music,  folks  were  brought  to  stay  a  while  and 
drawn  as  by  a  magnet  to  step  inside  and  hear 
just  one  more,  while  the  dealer  made  manifest 
the  art  of  salesmanship  by  seeing  customers  de- 
part with  more  than  they  intended  to  buy.  It 
was  a  glorious  time  for  business.  No  matter  in 
which  direction  one  went,  it  was  the  same,  and 
trade  never  seemed  at  a  standstill  at  any  time. 
Truly  a  great  and  overwhelming  demonstration 
of  the  hold  and  favor  of  the  talking  machine 
with  the  public.  Progress  all  along  the  line.  The 
man  that  says  trade  is  declining  had  a  surprise 
this  last  month.  He  is  usually  one  who  pre- 
sides over  a  dirty,  ill-stocked,  and  dimly-lighted 
shop  that  is  passed  by  unnoticed.  Let  him 
emulate  the  example  of  his  more  enterprising 
brethren  and  put  his  house  in  order;  then  shall 
he  find  a  more  prosperous  new  year.  While  ad- 
mittedly the  talking  machine  industry  is  at  the 
present  time  in  somewhat  of  an  unsettled  state 
in  this  country,  it  has  little  terror  for  the  man 
who  is  a  creator — rather  than  a  creature  of  cir- 
cumstances. Industrial  and  other  disturbances 
are  usually  but  of  a  temporary  character,  and 
knowing  this,  the  business  dealer  never  flags  in 
those  little  attentions,  and  publicity  printers  that 
attract  buyers  to  his  store  all  the  time. 

The  year  just  gone  has  produced  quite,  if  not 


more,  than  its  full  quota  of  disturbing  trade 
elements.  What  with  the  threatened  railway, 
cotton,  shipbuilding  and  other  disputes,  not  to 
mention  the  many  actual  strikes,  even  though 
small,  all  exercise  an  adverse  influence  on  trade. 
If  not  for  this,  no  doubt  many  firms  would  have 
been  able  to  show  an  exceptionally  good  balance 
on  the  year's  trading.  These  influences,  com- 
bined with  the  increased  competition  among 
manufacturers  of  disc  and  cylinder  goods,  has 
tended  to  reduce  individual  profit  accounts.  Un- 
doubtedly there  are  now  too  many  separate  rec- 
ords on  the  market,  and  with  so  many  manu- 
facturers, each  turning  out  their  thousands  a 
week,  it  means  that  sooner  or  later  this  cut- 
throat competition  of  prices  indulged  in  will 
have  its  effect.  The  demand  is  great  and  in- 
creasing, but  the  greater  supply  is  already  having 
a  bad  and  weakening  influence  on  the  trade  gen- 
erally. The  new  year  will  perhaps  produce  de- 
velopments which  should  strengthen  the  situation 
to  the  good  of  all.  Still,  it  is  very  satisfactory 
to  remember  that  trade  as  a  whole  has  shown 
much  progress  during  1907  as  compared  with  the 
previous  year,  and  it  is  safe  to  say  the  demand 
for  talking  machines  will  continue  to  make  still 
better  advance  in  the  future. 

International  Favorite  Co.  Progress. 
A  splendid  business  report  comes  from  the 
International  Favorite  Co.,  whose  London  branch 
is  located  at  45  City  Road.  It  will  go  far  toward 
confuting  the  rumors  of  bankruptcy  which  have 
been  spread  abroad  in  connection  with  this  com- 
pany, and  which  I  have  been  asked  to  deny 
absolutely.  "There  is  not  the  slightest  grounds 
for  such  a  slanderous  statement,"  said  Mr. 
Vischer,  "and  far  from  such  being  the  case,  I  may 
say  that  this  business  is  on  a  strong  financial 
basis,  and  as  an  index  of  prosperity  it  may 
interest  some  of  our  friends  to  know  that  we  are 
enjoying  a  most  satisfactory  trade."  November 
and  December  business  was  more  than  the  whole 
preceding  twelve  months  put  together,  and  judg- 
ing by  the  greatly  increasing  demand,  the 
"Favorite"  re'cord  is  taking  a  permanent  place 
in  the  favor  of  music-loving  enthusiasts.  In  pre- 
vious issues  I  have  spoken  upon  the  general 
excellence  of  these  disc  records,  and  tor  true 
naturalness  their  latest  issues  want  a  lot  of 
beating.  Among  those  more  particularly  worthy 
of  mention  are  the  following:  "Valentine's 
Song,"  from  Faust,  and  the  "Two  Grenadiers" 
(Schumann,  both  sung  by  Stanley  Wentworth; 
"Autumn"  (chaminade),  piano  solo,  played  by 
G.  S.  Bezemer,  and  Ed.  Grieg's  "Nocturne,"  by 
the  same  artist;  the  Earl  of  Lonsdale's  private 
military  band  gives  us  "Coronation  Bells,"  with 
chimes,  and  "God  Speed"  march,  by  Middleton; 
selection  from  "The  Gondoliers"  (Sullivan),  and 
"A  Hunting  Scene,"  descriptive.  The  "Secre- 
nade"  (Dedla)  and  "Souvenir"  are  two  wonder- 
fully true-tone  violin  solos  by  Mr.  Schumacher; 


and  the  Favorite  Orchestra  gives  the  "Vilja 
Song,"  and  "Sirens  of  the  Ball,"  from  "The 
Merry  Widow"  opera  of  Lehar's.  Others  of  equal 
quality  are  listed,  and  the  Favorite  Co.  will  be 
pleased  to  forward  full  lists  to  all  dealers  re- 
quiring to  handle  a  line  of  records  that  shows 
good  profit  and  easily  sells. 

Spiritualism  and  Finance. 
An  action  was  brought  by  Mrs.  Porter,  of 
Southsea,  to  irecover  from  Alfred  George  Vigurs, 
a  collector  for  the  Portsea  Gas  Co.,  £300  paid 
for  Neophone  shares.  Mrs.  Porter  takes  great 
interest  in  spiritualism,  and  at  a  seance  met  a 
medium  named  Mrs.  Davies,  who  persuaded  her 
to  buy  Mr.  Vigurs'  shares,  stating  that  they  were 
a  splendid  Investment.  Mrs.  Davies  is  alleged 
to  have  also  told  Mrs.  Porter  that  the  company 
had  always  paid  10  per  cent,  dividend,  and  that 
a  rich  American  was  coming  over  to  buy  up 
the  company  and  would  pay  £2  or  £3  for  every 
share.  By  the  same  post  that  Mrs.  Porter  re- 
ceived the  transfers  she  got  a  notification  that 
the  company  was  going  into  liquidation.  Mrs. 
Porter  was  cross-examined  by  Mr,  Peterson, 
K.C.  She  admitted  that  before  the  sale  of  the 
shares  she  went  to  a  shop  and  heard  a  neophone 
play.  She  thought  it  was  a  better  instrument 
than  a  gramophone,  as  it  sounded  softer.  Were 
neophone  shares  a  popular  investment  in  South- 
sea?  Mrs.  Davies  told  me  so.  Robert  Walker 
Sherwin,  a  solicitor,  of  Commercial  Road,  Land- 
port,  said  that  Mrs.  Porter  and  Mr.  Vigurs  at- 
tended by  appointment  at  his  office  after  the 
failure  of  the  company.  Mr.  Vigurs  told  him 
that  Mrs.  Davies  had  offered  to  introduce  a  pur- 
chaser for  his  shares  on  condition  that  he  bought 
her  240  shares  for  £245.  Out  of  the  £300  he 
received  from  Mrs.  Porter  he  paid  Mrs.  Davies 
the  £245,  and  received  from  her  a  guarantee  that 
he  would  not  be  at  any  loss  over  the  transaction 
if  Mrs.  Porter  subsequently  sued  him.  Mr. 
Howell,  who  was  connected  at  one  time  with  the 
Neophone  Co.,  said  it  "never  paid  a  dividend  in 
its  life."  He  himself  was  a  substantial  share- 
holder. Alfred  George  Vigurs,  the  defendant, 
was  next  called.  He  said  he  was  not  a  spiritual- 
ist. Neophone  shares  were  recommended  to  him 
by  a  local  bank  manager  as  a  good  investment. 
There  was  a  meeting  of  the  company  at  which 
the  chairman  expatiated  on  the  "grand  out- 
look." He  had  not  heard  that  a  receiver  for  the 
debenture  holders  had  been  appointed,  and  he 
believed  that  the  company  was  prosperous.  It 
was  untrue  that  there  had  been  any  previous 
understanding  or  arrangement  between  himself 
and  Mrs.  Davies,  or  that  she  had  given  him  an 
indemnity  against  any  proceedings  taken  by  Mrs. 
Porter.  Mrs.  Mary  Davies,  the  medium,  was  the 
next  witness.  She  said  she  was  interested  in 
"phone"  shares  almost  from  the  beginning,  and 
must  have  been  one  of  the  very  earliest  share- 
holders.   Up  to  the  time  she  sold  her  shares 


are  recognized  all  over  Europe 
and  the  Colonies  as  the 


TAVORITE"  DISC  RECORDS 

Most  Popular  and  Progressive  llecord  Made  During  1907  ^'9^ 


For  these  reasons  :  The  Material,  Workmanship  and  Finish  is  EQUAL  IF  NOT  BETTER  than  other  records  sold  at  double  the  1 1 
price.   The  reproductions  are  absolutely  the  BEST  ON  EARTH.   The  Bands,  Artists  have  World  Wide  Reputations  || 


The  Price  is  Right  THREE  SHILLINGS  EACH  for 
Double  Sided  10-inch  Concert  Size  (retail) 


JOBBER.S  ( 


/hole 


jr'^)  Who  Want  aL  Good  Thing  rrtrTnt^eTfitr ''^^ '"'^^ 

FAVORITES  are  handled  by  every  FIRST  CLASS  'Wholesale  House  in  Europe  and  the  Colonies. 

Get  in  Touch  with  Favorites  Ijight  Along  or  You'll  be  Left 

We  cannot  tell  you  all  the  good  points  in  an  advertisement  but  ■we  can  in  a  letter  (first  class  houses  only  considered) 

Favorite  Records  are  Good.  Intelligently  Sold  they  Provide  the  Backbone  Your  Business  Needs 


.  'WE  HAVE  A  GRAND  LIST 
right  up-to-date. 

'WEMAKE  RECORDS  IN 
every  foreign  language. 

THAT  LIST  IS  AT  YOUR 
disposal  when  asked  for. 

'WHY  NOT  'WRITE  US  PER 
return  mail  ? 


SOLE  MANUFACTURERS 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45  City  Road  -  LONDON,  E.  C. 
213  Deansgate.    MANCHESTER.  ENG. 

As  a  business  proposition?    Why  not  send  us  10  Dollars  and  allow  us  to  send  you 
a  nice  set  of  samples?   It  will  save  time. 


'WE  ONLY  SUPPLY  wholesale  Fac- 
tors who  serve  THE  DEALERS,  and 
to  those  who  do  right  WE  ARE 
STAUNCH  SUPPORTERS,  giving 
exclusive  territory,  so  that  IT  PAYS 
YOU  to  sell  FAVORITE  RECORDS. 


48 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS-i Continued). 


to  Mr.  Vigurs  she  believed  in  the  company  as  a 
good  thing.  So  did  everyone  in  Southsea.  It 
was  on  a  Sunday  afternoon  about  October  that 
"phone"  shares  were  first  discussed  with  Mrs. 
Porter.  Mrs.  Davis  emphatically  denied  that  she 
ever  told  Mrs.  Porter  that  a  dividend  of  10  per 
cent.,  or  any  other  dividend  had  been  paid,  or 
about  a  rich  American.  It  was  also  untrue  that 
she  had  arranged  with  Mr.  Vigurs  to  buy  her 
shares,  or  that  she  had  agreed  to  indemnify 
him  against  any  action  brought  by  Mrs.  Porter. 
His  lordship  said  he  did  not  believe  the  evidence 
for  the  defence.  The  two  stories  were  incon- 
sistent, and  having  to  choose  between  the  two, 
he  had  come  to  the  conclusion  that  Mrs.  Porter 
and  Mr.  Sherwin  were  speaking  the  truth.  Mrs. 
Porter  was  entitled  to  set  aside  the  transaction, 
and  have  the  return  of  her  £300,  with  interest, 
and  the  cost  of  the  action,  on  retransferring  the 
shares  to  Mr.  Vigurs. 

Latest  Imperial  Records. 

The  latest  list  of  "Imperial  Records"  includes 
some  well-recorded  selections  which  we  should 
imagine  are  particularly  good  sellers.  The  gen- 
eral feature  of  all  is  a  full  and  natural  tone. 
Among  those  I  would  mention  are  an  exception- 
ally pretty  bell  solo,  "Sun  Rays,"  orchestral 
selection,  "Overture  Le  Caid";  solo,  with  ctoir, 
"Hark!  the  Herald  Angels  Sing";  and  a  series 
of  very  clear  bugle  calls,  "Rough  Riders  in 
Charge  up  San  Juan  Hill."  It  may  be  mentioned 
that  the  Imperial  Co.  have  secured  a  new  singer 
in  the  shape  of  F.  A.  Archambault  (baritone), 
one  of  the  members  of  the  opera  company  sing- 
ing with  Mme.  Tetrazzini,  who  has  just  made 
such  a  success  in  operatic  circles.  The  new 
records  will  shortly  be  issued. 

A  New  Disc  Machine. 

A  new  disc  machine  with  a  motor  that  will 
run  for  25  minutes,  has  been  introduced  to  this 
market  by  Messrs.  Pathe  Preres,  Ltd.  It  is 
styled  "Nulli  Secundus,"  and  is  of  the  best  pos- 
sible quality  of  finish  throughout. 

Imperial   Record  Co.'s  Sales  Manager. 

It  must  always  be  interesting  to  dealers  to 
know  who  they  have  actually  to  deal  with  in 
ordering  their  supplies  of  records,  and  with  this 
in  view  I  have  pleasure  in  introducing  the  sub- 
ject of  photo  herewith.  Hector  R.  Howard,  sales 
manager  of  the  Imperial  Record  Co.,  who  I  may 
here  say  is  one  of  the  most  enthusiastic  mem- 
bers of  this  industry.  Comparatively  a  young 
member  of  the  trade,  Mr.  Howard  has  yet  an 
extensive  knowledge  of  both  the  mechanical  and 
commercial  side  of  the  business,  an  essential 


asset  to  one  in  his  position.  The  steady  and  in- 
creasing demand  for  "Imperial  Records"  is 
largely  due  to  his  energy,  and  while  possessing 
a  very  keen  musical  ear,  Mr.  Howard  has  other 
great  artistic  ability,  as  witnessed  by  the  very 
pleasing  and  attractive  cover  of  their  latest 
record  catalog,  which  he  designed  and  carried 
through  from  start  to  finish.     Messrs.  Gilbert 


II.  It.  HOWARD. 

Kimpton  &  Co.  naturally  find  in  Mr.  Howard  a 
valuable  employe,  and  one  in  whom  they  can 
place  the  fullest  confidence  to  look  after  their 
customers'  interests. 

Warning  from  National  Phonograph  Co. 

In  a  warning  just  issued,  the  National  Phono- 
graph Co.  reiterate  their  intention  of  taking 
immediate  action  against  anyone  found  dupli- 
cating their  records.  With  this  company,  as 
usual,  trade  is  reported  as  excellent,  and  I  under- 
stand that  the  December  rush  necessitated  keep- 
ing the  factory  going  night  and  day. 

Higher  Prices  for  Horns. 

Talking  machine  horn  manufacturers  have  de- 
cided to  raise  the  prices  of  their  products  both 
at  home  and  abroad. 

New  Zealand's  Tariff  on  "Talkers." 

On  talking  machine  goods  into  New  Zealand 
the  tariff  is  fixed  at  20  per  cent.;  this  rate  only 


affects  products  manufactured  in  some  part  of 
the  British  dominions. 

Happily  Escape  from  Fire. 

In  the  fire  which  broke  out  in  Tabernacle 
street,  the  Gramophone  Co.'s  premises  were  at 
one  time  thought  to  be  in  considerable  danger, 
but  happily  the  firemen  were  successful  in  prac- 
tically confining  the  outbreak  to  the  next  door 
premises,  where  it  originated.  Still,  some  slight 
damage  by  fire  and  water  was  done  to  one  of 
the  recording  rooms,  but  within,  three  hours  of 
the  outbreak  recording  was  again  in  full  swing, 
and  there  was  practically  no  interruption  of  busi- 
ness. 

In  Voluntary  Liquidation. 

The  British  Lonogram  Co.  recently  trading  at 
City  Road,  London,  have  gone  into  voluntary 
liquidation. 

Interesting  to  Neopbone  Creditors. 

The  creditors  of  Neophone,  Ltd.,  are  required 
to  send  particulars  of  their  debts  or  claims  to 
Mr.  Harry  Gordon  Nordabj',  liquidator  of  the 
company,  13  and  14  Abchurch  Lane,  London, 
E.  C,  by  the  31st  day  of  January,  1908. 

Musical  Culture! 

A  continental  exchange  is  responsible  for  this. 
People  usea  to  think  that  science  was  a  stern 
enemy  of  gaiety.  This  view  will  be  changed 
now  that  an  American  professor  has  discovered 
that  music  has  a  remarkable  infiuence  on  the 
growth  of  fiowers  and  plants.  Trombone  solos 
will  soon  be  played  in  potato  fields,  and  recitals 
will  be  given  wherever  cabbages,  carrots,  or  tur- 
nips are  grown.  I  have  heard  that  music  stimu- 
lates the  growth  of  the  hair  and  aids  digestion, 
ana  this  is  about  as  far  as  the  average  human 
being  wants  to  go.  Fancy  dining  off  musically- 
grown  turnips  and  potatoes!  A  better  thing 
would  be  to  pass  a  new  law  forbidding  any  fur- 
ther discoveries  in  this  direction  by  American 
professors,  etc. 

Edison  Bell  vs.  National  Phonograph  Co. 

The  case  of  th  Edison  Bell  Co.,  Ltd.,  vs.  the 
National  Phonograph  Co.,  Ltd.,  came  before  the 
Lord  Chief  Justice  and  Lord  Justices  Buckley 
and  Kennedy,  as  an  appeal  by  the  defendants 
from  an  order  of  Mr.  Justice  Neville.  The  action 
was  one  for  libel  said  to  be  contained  in  a  cir- 
cular sent  to  fifty-five  factors  in  Great  Britain  by 
the  defendant  company,  stating  that  they  were 
the  sole  owners  of  Genuine  Edison  goods,  and 
no  one  else  had  a  right  to  use  the  Edison  name 
as  a  trade  mark.  The  defendants  had  published 
a  withdrawal  of  the  circular  by  issuing  a  second 
one,  stating  that  they  had  no  intention  of  im- 
posing restrictions  on  their  dealers  handling 
genuine  Edison  products.  The  plaintiffs  tendered 
evidence  that  since  the  issue  of  the  circular  the 
sale  of  their  records  had  dropped  considerably. 
Defendants  contended  that  if  plaintiffs'  sales  had 
decreased  it  was  not  due  to  the  circular,  but  to 
competition.  At  the  trial  judgment  was  given 
to  plaintiffs,  and  an  official  referee  appointed  to 
assess  the  damages.  Hence  the  present  appeal. 
The  Lord  Chief  Justice  upheld  Mr.  Justice 
Neville's  judgment  and  the  appeal  was  dismissed 
with  costs.  Mr.  Walter,  K.  C,  for  the  appellants, 
stated  that  his  clients  were  anxious  to  take  the 
opinion  of  the  House  of  Lords,  and  asked  for  a 
stay  of  the  inquiry  as  to  damages.  The  Lorn 
Chief  Justice  refused  on  the  ground  that  there 
was  no  evidence  that  the  inquiry  would  hamper 
the  defendants. 

J.  H.  White  Indisposed. 

Many  friends  will  be  sorry  to  learn  that  Mr. 
J.  H.  White  (General  Phonograph  Co.)  has  had  a 
return  of  a  complaint  which  he  contracted  while 
ill  China,  and  as  a  consequence  he  has  been  pre- 
vented from  attending  to  business  for  the  last 
week  or  so.  He  has  our  best  wishes  for  a  speedy 
recovery. 


PHILIP  NEALE, 

PMOINO.  EXPERT, 

S  Chalk  Farm  Rd.  LONDON.  N.  W. 

Tnlkiiiit  Machines  of  every  description  repaired. 
.Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  job  too  small— no  job 
too  larKe. 


$ "There's  Money  in  Them" 
TERLING  REC0RD3» 

"  STERLING"  "  SPECIAL"  Records  are  the  only  records  you  can 
obtain  which  enable  you  to  say  to  your  customers :  "  These 
are  the  greatest  value  in  cylinder  records  in  the  world."  You 
can  say  this  because  the  "  STERLING  "  "  SPECIAL  "  is 

"THE  RECORD  THAT'S  HALF  AN  INCH  LONGER 

No  other  cylinder  offers  such  good  value,  no  other  cylinder  has 
ever  caused  such  a  sensation  by  its  sheer  merit  as  well  as  its 
increased  length.  No  other  record  will  sell  so  freely  among 
your  customers.  No  other  record  needs  so  little  introduction. 
"  STERLING  "  "  SPECIAL"  RECORDS  will  fit  any  standard 
make  of  Phonographs. 

I^'i"©.'*/.)  The  RusseU  Hunting  Record  Co.,  Ltd. 

Llbarml  Discount  13,  15  and  IT  City  Road,  London,  E.  C,  England 

AUHlralaslan  RepreBcntallvc.  H.  A. PARKER.  19  Hunter  SI.,  Sydoey,N.S.W 


THE  TALKING  MACHINE  WORLD. 


49 


New  Sterling  Records  a  Surprise. 

I  recently  had  the  pleasure  of  hearing  certain 
advance  records  made  under  Russell  Hunt- 
ing's new  process  system.  All  who  have  not 
heard  these  latest  "Sterlfngs"  have  a  revelation 
in  store.  Compared  with  the  old  records  the 
volume  of  sound  is  distinctly  superior;  being  of 
a  full  and  rich  quality,  their  sweetness  is  only 
intensified  by  greater  volume.  More  particularly 
is  this  so  in  the  case  of  a  pianoforte  solo  recorded 
under  this  new  system.  It  is  a  record  of  singu- 
lar clearness  and  most  natural.  There  are  very 
few  good  pianoforte  solos  on  cylinder  records  so 
the  one  under  mention  is  worthy  of  the  high- 
est praise.  The  trade  will  be  supplied  with  lists 
no  doubt  by  the  time  this  is  in  print.  Elsewhere 
we  print  particulars  of  a  very  generous  exchang.. 
proposition  introduced  by  the  Russell  Hunting 
Record  Co. 

Christmas  Sales  Make  Good  Showing. 

Reports  from  the  various  talking  machine 
houses  show  a  raost  favorable  condition  in  re- 
spect to  actual  piano  sales.  So  great  was  the 
rush  that  many  firms  were  working  all  night, 
and  in  certain  instances  orders,  more  especially 
from  the  Provinces,  could  not  be  dispatched 
owing  to  the  pressure  of  extra  work.  It  is  a  long 
time  since  I  have  been  able  to  speak  of  such 
satisfactory  business,  and  it  may  be  seasonable 
to  urge  dealers  not  to  imagine  that  trade  should 
be  anything  but  along  the  same  lines  after  as 
before  Christmas.  There  will  be  better  oppor- 
tunities to  make  money  during  the  next  four 
months  and  it  is  as  well  to  remember  that  trade, 
like  every  other  good  thing,  comes  only  to  those 
that  seek  it.  Keep  your  customers  well  postea 
with  suitable  new  issues,  advertise  in  local  papers 
and  above  all  stock  as  largely  as  possible  and 
make  a  nice,  (bright  and  attractive  window  dis- 
play. These  are  but  a  few  things  that  the  enter- 
prising dealer  indulges  in  as  a  matter  of  course. 
Do  the  same! 

New  Accordeon  Records. 

A  noteworthy  recruit  to  Columbia  record 
makers  is  Peter  Wyper,  who  has  been  well  de- 


scribed as  "the  king  of  accordeon  players."  Mr. 
Wyper  has  been  for  some  time  connected  with 
the  talking  machine  trade  as  a  retailer,  and, 
being  thus  able  to  gauge  the  public  taste  at  first- 
hand, he  has  in  the  past  made,  on  his  own  ac- 
count, a  good  many  cylinder  records  of  the  accor- 
deon which  have  been  readily  taken  up  by  factors 
and  have  proved  very  good  sellers  indeed.  Now 
he  has  agreed  to  make  disc  records  for  the 
Columbia  Company  exclusively.  His  first  batch 
of  Columbia  discs  comprises  a  selection  of  horn- 
pipes, jigs  and  other  spirited  dances  which  are 
heard  to  such  particularly  good  effect  on  the 
lively  accordeon. 

Lyon  &  Co.'s  New  Catalog. 

A.  Lyon  &  Co.,  City  Road,  send  along  for  re- 
view one  of  their  latest  catalogs  of  graphophone 
supplies  covering  pedestal  outfits,  disc  machines, 
record  cases  and  albums,  sound  boxes,  etc.  Sea- 
son 1907-8  wholesale  price  list  has  also  been  is- 
sued, mention  and  prices  of  everything  in  this 
industry  is  listed  under  respective  headings 
which  greatly  simplify  matters.  Dealers  will 
find  these  a  ready  and  handy  guide  of  practical 
usefulness. 

"Talker"  on  the  Stage. 

A  sketch  companj'  is  now  touring  the  suburban 
music  halls  with  a  dramatic  piece  worthy  of  spe- 
cial comment  in  a  talking  machine  journal,  in- 
asmuch as  the  sketch  has  been  written  round 
the  talking  machine.  Assimilating  the  title  to 
the  popular  description  of  the  many  "Girl"  plays 
of  the  hour,  the  producers  call  this  piece  "The 
Phonograph  Girl."  There  is  no  fear  of  the  lead- 
ing player  ever  needing  prompting,  for  the  most 
prominent  "artiste"  is  a  Columbia  sound-mag- 
nifying graphophone.  Not  only  are  the  Columbia 
people  thus  represented  in  the  "cast,"  but  they 
also  figure  prominently  in  the  "scenery,"  one  of 
the  scenes  being  described  in  the  programme  as 
"the  interior  of  the  Columbia  Phonograph  Co.'s 
depot  in  Oxford  street,  W." 

New  Edison  Bell  Catalog. 

Catalog  No.  7  of  genuine  Edison  Bell  records 
has  been  issued  to  the  trade.    A  numerical  index 


is  provided  and  thus  no  time  need  be  lost  in  find- 
ing any  particular  selection  in  the  pages  follow- 
ing. The  Edison  Bell  Co.  report  splendid  busi- 
ness in  December,  particularly  was  this  apparent 
during  the  Christmas  buying  time.  At  the  time 
of  my  call,  there  were  quite  a  small  army  of 
dealers  in  their  showrooms  and  it  seemed  that 
stocks  were  likely  to  run  short  in  spite  of  heavy 
deliveries  from  time  to  time. 

Figuring  in  a  Political  Joke. 

A  story  of  how  the  talking  machine  figured 
in.  a  political  joke  comes  from  Preston.  It  ap- 
pears the  Socialists  of  the  town  had  made  all 
preparations  for  a  party  and  political  demon- 
stration. On  the  eventful  day  the  Socialists 
found  that  the  hall  had  been  entered  during  the 
night  and  that  besides  severing  the  electric  wires, 
oil  had  been  poured  into  kettles  intended  for 
the  tea,  while  the  Socialistic  motto  had  been  torn 
from  the  walls.  Before  they  recovered  from  their 
surprise,  a  procession  of  tradesmen's  carts  began 
to  arrive,  loaded  with  all  sorts  of  things,  while  a 
load  of  gramophones  and  phonographs  brought 
up  the  rear.  All  were  sent  away  more  quickly 
than  they  came.  It  was  a  cruel  hoax  and  it  is 
safe  to  say  that  the  talking  machine  has  never 
before  suffered  such  an  indignity. 
National  Phonograph  Co.  Secure  Injunction. 

The  National  Phonograph  Co.  obtained  judg- 
ment in  seeking  an  injunction  to  restrain  Mr.  H. 
Bateman,  of  Station  Road,  Walthamstow,  from 
selling  Edison  phonograph  records  at  less  than 
the  current  price.  No  defense  was  filed.  It  was 
explained  that  Mr.  Bateman  with  other  dealers 
had  signed  an  agreement  prepared  by  the  com- 
pany with  the  object  of  preventing  the  under- 
selling of  records.  In  this  agreement  the  current 
price  was  Is.  6d.,  but  Mr.  Bateman  had  sold 
them  for  less.  Such  underselling,  counsel  stated, 
would  ruin  the  whole  market,  a  perpetual  in- 
junction with  costs  was  granted. 

Heard  at  Olympic  Fun  City. 

One  of  the  principal  features  of  the  Olympic 
Fun  City  this  year  will  be  opera  concerts  by  the 
gramophone.    Tetrazzini's  voice  will  be  heard,  as 


THREE  SPLENDID  TALKING  MACHINES 


The  "White"  Leader  Phonograph, 


£3:3:0 


The  "Neophone"  Machine 

Six  Models,  £2  : 10  :  0  to  £12  : 12  :  0 

and  the 

Star  Talliing  Machine 

Three  Models,  £S  :  8  :  0,  £12  : 12  :  0  and  £17  : 17  :  0  Retail 

These  form  a  trio  hard  to  beat,  they  are  all  grand  instruments, 
and  the  younger  member,  the  STAR,  contains  every  improvement 
which  skill  and  forethought  have  up  to  the  present  succeeded  in  evolving 
in  the  Talking  Machine  industry.    The  universal  opinion  is  that 

THE  STAR  TALKING  MACHINE  IS  MILES  BEFORE  ANYTHING  ELSE  UPON  THE  MARKET 

These  machines  and  the  celebrated  "WHITE" and  NEW  NEOPHONE 
RECORDS,  are  all  to  be  obtained  from 

THE  GENERAL  PHONOGRAPH  COMPANY,  Ltd. 

1  Worship  Street,  Finst>ury,  I_.on<lon,  E.  C. 


50 


THE  TALKING  MACfflNE  WORLD. 


FROM  OUR  LONDON  HE ADQUARTERS- (Continued. ) 


well  as  that  of  Harry  Lauder.  Such  entertain- 
ments are  usually  well  supported  and  good  seat- 
ing accommodation  has  therefore  been  provided. 

Russell  Hunting  Co.'s  New  Exchange  System. 

The  Russell  Hunting  Record  Co.,  Ltd.,  manu- 
facturers of  the  "Sterling"  Record,  13,  15  and 
17  City  Road,  London,  E.  C,  have  sent  out  the 
following  notice  to  dealers  regarding  their  ex- 
change system  for  the  public: 

"Dear  Sirs: — We  have  decided  to  accede  to  the 
desire  expressed  by  so  many  of  our  friends 
among  the  dealers  and  the  public  that  we  should 
permit  an  allowance  to  be  made  for  old  or 
worn  out  records.  Conditions:  1.  Dealers  are 
hereby  authorized  to  allow  threepence  each  for 
old,  worn  out,  or  broken  wax  moulded  records, 
of  any  standard  make,  providing  that  one  new 
"Sterling"  record  is  purchased  when  any  record 
is  thus  returned.  2.  It  must  be  distinctly  un- 
derstod  that  none  but  'Sterling'  records  may 
be  supplied  under  this  arrangement.  Any  dealer 
not  complying  with  this  condition  will  forfeit 
the  right  to  participate  in  the  benefits  of  the  ex- 
change proposition.  3.  The  ol^  records  which 
dealers  get  under  this  system  should  be  taken 
out  of  the  boxes  and  sent  carriage  paid  and 
marked  as  'old  wax'  to  a  'Sterling'  factor,  who 
will  allow  9d.  per  pound  for  the  wax,  provided 
that  an  order  be  given  at  the  same  time  for  at 
least  six  'Sterling'  records  for  every  pound  of 
wax  returned.  4.  This  exchange  system  will  ab- 
solutely terminate  on  March  31,  1908,  after  which 
date  no  allowance  whatever  will  be  permitted  by 
us  for  old,  worn  out,  or  broken  records  (as  de- 
tailed above)  in  part  payment  for  new  'Sterling' 
records." 

Oppenheim  In  New  Quarters. 

E.  Oppenheim  has  notified  the  trade  that  he 
has  removed  to  51  Scrutton  street  E.  C. 

Failure  to  Enforce  Copyright  In  England. 
In  a  recent  case  before  the  courts  in  which  it 
was  sought  to  enforce  foreign  copyright,  or  per- 
forming rights  in  this  country,  the  judge  held 
that  if  the  owners  of  international  copyright  de- 
sired to  maintain  it  in  England  they  must  print 
upon  the  title-page  of  the  music  the  notice  that 
it  was  copyright  as  required  by  the  act,  and  every 
notice  required  by  English  law  must  be  given 
in  the  English  tongue.  This  had  not  been  done 
in  the  present  case;  the  alleged  infringement 
was  therefore  not  made  good. 

Gramophone  Co.  Celebration. 

In  order  to  celebrate  the  November  sales  of 
the  English  branch  of  the  Gramophone  Co., 
which,  it  appears,  constituted  a  record,  a  smok- 
ing concert  was  given  in  London  recently.  Mr. 
Trevor  Williams  occupied  the  chair  and  on  be- 
half of  the  board  of  directors  thanked  the  staff 
for  their  splendid  efforts  which  had  gone  far 
towards  attaining  such  a  magnificent  result. 
Many  of  the  Gramophone  artists  were  present, 
and  together  with  certain  members  of  the  com- 
pany's staff  made  up  the  program.    The  whole 


CHEAP  m GOOD 

SELF   MANUFACTURED  «S"  LINES 


SCREWS  made  to  order  for  all 
patterns  sent  in. 

SOUND   BOX  SCREWS  for 
anj'  make. 

SOUND  ARMS  (Cheap.) 

SOUND  BOXES  (Cheap). 

STYLUS  BARS. 

SAPPHIRES  for  all  types. 

SAPPHIRES  in   steel  holder 
(needle  sapphires\  and 
other  extra  good  "  S  " 
Eines. 

^^^^ 

A.F"F«I*Y  TO 

RA1JTH,"*~Tx"o"rt London,  E.C. 

Lloyd's  Chambers,  27-29  Worship  Street 

NOTE   NEW  ADDRESS 


evening's  enjoyment  was  another  Gramophone 
success  as  usual. 

Gift  to  Odeon  Buyers. 
To  every  purchaser  of  Odeon  records,  the 
Odeon  Company  are  presenting  a  copy  of  the 
Odeon  waltz  in  sheet  music.  The  waltz  is  the 
latest  composition  of  the  late  Johann  Strauss,  the 
gifted  composer  of  the  beautiful  "Blue  Danube" 
waltz,  and  others  of  equal  popularity.  In  order 
to  enable  the  trade  to  supply  their  customers, 
copies  of  the  Odeon  waltz  will  be  packed  with 
all  record  orders  executed  in  the  proportions,  as 
set  out  in  the  circular  issued  to  factors  and 
dealers.  The  music  is  of  a  lively  and  particu- 
larly pleasing  nature. 

'  Germany's  Big  Sales. 

A  consular  report  states  that  in  Germany  last 
year  talking  machine  goods  manufactured  were 
worth  something  like  £4,000,000.  From  one 
firm  alone  over  15,000,000  discs  and  200,000  ma- 
chines were  produced. 

Philip  Neale  Burglarized. 
Philip  Neale,  talking  machine  dealer  of  Chalk 
Farm  Road,  London,  was  recently  the  victim 
of  burglars.  Two  gramophones  were  stolen.  The 
two  prisoners  were  smartly  captured  and  previ- 
ous convictions  having  been  proved  against  them 
they  were  sentenced  to  seven  and  five  years  penal 
servitude,  respectively.  Strong?  Yes,  but  it  is 
only  a  small  manifestation  of  respect  due  to  this 
industry. 

Records  of  "Pinafore." 

The  issue  of  "H.  M.  S.  Pinafore"  for  the  first 
time  complete  on  a  series  of  records  has  been, 
say  the  Odeon  Company,  a  conspicuous  success. 
It  seemed  to  come  in  the  nicK  of  time  as  a  solu- 
tion to  the  perennial  problem  of  "what  to  give," 
and  a  most  delightful  gift  the  ten  opera  records, 
in  their  handsome  album  with  the  souvenir  book- 
let and  artistic  portrait-study  made.  It  is  stated 
that  this  fine  series  has  been  the  means  of  en- 


lightening a  number  of  probable  sceptics  as  to 
the  artistic  possibilities  of  the  talking  machine. 

Some  Important  New  Laws. 

Among  the  new  laws  passed  in  1907,  per- 
haps the  most  interesting  was  the  Patent  and 
Designs  (amendment)  Act.  New  points  are  the 
prohibition  of  retaining  on  the  register  patents 
or  designs  exclusively  or  practically  exclusively 
manufactured  abroad.  The  companies  act,  1907, 
also  introduces  important  reforms.  If  no  pros- 
pectus is  in  future  issued  a  statement  in  lieu 
thereof  will  have  to  be  filed  at  Somerset  House, 
containing  various  particulars  material  to  an  in- 
tending investor.  This,  however,  will  not  apply 
to  private  companies,  which  are  now  defined  as 
companies  which  do  not  issue  any  public  invita- 
tion to  subscribe,  restrict  the  right  of  transfer 
of  shares  and  limit  the  number  of  shareholders 
(other  than  employes)  to  fifty.  In  future  also 
a  shareholder  will  be  entitled  to  his  certificate 
within  two  months  after  allotment  or  registra- 
tion of  transfer.  Every  public  company  must 
now  include  in  the  annual  summary  for  filing  a 
balance-sheet  signed  by  the  auditors,  giving  a 
summary  of  its  capital,  liabilities  and  assets  and 
how  the  value  of  fixed  assets  have  been  arrived 
at.  but  no  profit  and  loss  statement  need  be  in- 
cluded; even  companies  incorporated  outside, 
but  having  a  place  of  business  in  the  United 
Kingdom  must  in  future  file  certain  particulars 
with  the  registers.  No  business  may  be  carried 
on  with  "Limited"'  as  the  last  word  of  its  name, 
unless  incorporated  with  limited  liability;  on 
the  other  hand,  the  Limited  Partnership  Act  now 
allows  a  partner  who  does  not  desire  to  inter- 
fere with  the  management  of  a  business,  to 
register  the  amount  of  his  invested  capital  and 
to  confine  his  partnership  responsibilities  to  the 
registered  amount. 

The  list  of  miscellaneous  minor  measures  in- 
cludes a  provision  to  spend  £6,000,000  on  tele- 
phone development. 


The  Finest  Example  of  Phonographic  Art  Yet  Produced! 

The  New  Process  Long 

"CLARION" 

Gold  Moulded  Cylinder  Record 

SuriiricMl  tesliiiioiiy  i.s  llu-  TKKMKNDOUS  ORDKRS  we  have  received.      A  s:oo(\  opportunity  for  a  smart  coiniiiercial  hojise 

to  do  real  business  in  U.  S.  A.  with  these  records.     Write  us,  the  manufacturers. 


THE  PREMIER  MANUFACTURING  CO.,  Ltd.,  81  City  Road,  London,  E.  C,  England 


THE  TALKING  INfACHTNE  WORLD. 


51 


FROM  OUR  EUROPEAN  HEADQUARTERS- (Continued.) 


The   Standard  Discocieon. 

The  Standard  Discodeon,  which  has  become  all 
the  rage  now  that  its  excellent  speed  indicator 
is  seen  at  its  true  worth,  is  winning  a  large 
number  of  good  opinions  from  the  trade.  Among 
these  the  Odeon  Co.  received  from  the  New  Cen- 
tury Phono  Co.,  of  Farnworth,  a  letter  glowing 
with  praise  of  this  new  model  and  declaring  it 
to  be  quite  equal  to  many  of  twice  its  price. 

Important  New  Records. 

"The  Merry  Widow,"  and  its  probable  succes- 
sor at  Daly's  Theatre,  "A  Waltz  Dream"  (Wal- 
tzertraume") ,  both  figure  largely  in  the  fine 
January  list  of  Odeon  records.  Robert  Evett  and 
Miss  Elizabeth  Firth,  both  of  whom  are  at  this 
moment  playing  in  "The  Merry  Widow,"  at 
Daly's  Theatre,  have  made  records  of  two  fine 
duets,  "A  Dutiful  Wife,"  and  "Love  in  My  Heart 
Awakening,"  exactly  as  they  themselves  sing, 
them  nightly  in  the  play.  The  complete  songs 
are  given,  both  sides  of  the  disc  being  used  for 
that  purpose.  On  another  disc  Robert  Evett 
sings  the  number  for  which  he  is  encored  at  prac- 
tically every  performance,  the  song  called 
"Home."  The  "Waltz  Dream,"  which,  as  we  have 
noted,  is  named  as  the  successor  of  "The  Merry 
Widow,"  is  represented  Iby  a  double  side  Odeon 
record  of  selections,  and  the  alluring  music  is 
given  in  excellent  style  by  the  Odeon  Orchestral 
Band. 

How  to  Win  Success. 

"How  shall  I  win  success  in  life?"  the  young 
man  asked,  whereat, 

"Have  Push"  replied  the  button,  "and  a  purr- 
puss,"  said  the  cat. 

"Find  out  the  work  you're  sooted  for,"  the  chim- 
ney-sweeper said. 
Just  as  the  match  and  pin  remarked,  "and  never 
lose  your  head." 

"Aspire   to   grater,   finer   things,"   the  nutmeg 
cried;  the  hoe  said, 

"Don't  fly  off  the  handle,"  and  the  snail  re- 
marked, "go  slow." 

"Be  deaf  to  all  that's  told  ycu,"  said  the  adder, 
"  'mid  the  strife, 
I've  found  it  best,"  remarked  the  heart,  "to 
beat  my  way  through  life," 

"Select  some  proper  task  and  then  stick  to  it," 
said  the  glue. 

"Lx)ok  pleasant,"  said  the  camera,  "and  tied-y," 
said  the  shoe. 

"Have  nerve,"  exclaimed  the  tooth;  the  hill  re- 
marked, "put  up  a  bluff," 

"And  keep  cool,"  said  the  ice;  whereat  the  young 
man  cried,  "Enough." 

Fire  Did  But  Little  Dannage. 

At  the  premises  of  the  well-known  South  Lon- 
don talking  machine  manufacturers — Cycledom 
Ltd.  in  Blackfriar  road,  a  Are  broke  out  just  after 
Christmas,  fortunately  without  very  serious  con- 
sequence. It  originated  in  the  Riding  School, 
which  was  rather  considerably  damaged,  but 
after  half  an  hour's  fighting  the  flames  were 
extinguished.    The  damage  was  covered  by  in- 


We  Want  Manufacturers'  Accounts 


We  handle  large  amounts  of  imported  novelties  and  staples  for  vvfhich  we  are  the 
sole  agents,  and  we  would  be  glad  to  hear  from  any  manufacturer  in  regard  to  handling 
his  account.  We  finance  our  own  accounts  and  have  a  regular  line  of  trade  to  which  we 
send  monthly  bulletins  of  all  the  new  merchandise  and  novelties  we  handle.  Our  system 
has  enabled  us  to  give  bigger  returns  than  any  other  house  doing  a  similar  business. 
Manufacturers  will  find  that  they  will  receive  bigger  returns  through  our  hands  than  any 
other  connection  they  could  make.  We  would  be  glad  to  hear  from  any  one  who  is 
looking  for  selling  agencies. 


New  York  &  Lima  Trading  Co.  llliV 


surance,  and  we  understand  vsrill  soon  be  made 
good. 

Issue  New  Catalog. 

Mr.  St.  Dyktor,  sole  concessionaire  for  the 
Italian  Talking  Machine  Co.,  has  just  issued  his 
season  1908  catalog,  which  contains  detailed  par- 
ticulars of  the  various  "Simp"  models  with  illus- 
trations, and  full  terms  of  trading.  A  useful 
little  guide  for  the  trade. 
Latest  List  of  Clarion  Records  Interesting. 

The  latest  list  of  "Clarion"  gold-molded  rec- 
ords covers  a  large  variety  of  pleasing  selections 
— all  apparently  of  good  selling  merit,  since  the 
Premier  Co.  have  found  it  necessary  to  run  their 
factory  night  and  day  for  some  weeks  past,  and 
although  a  double  plant  is  running,  supply  is 
still  behind  the  demand.  The  nine-penny  Cy- 
linder is  indeed  the  season's  sensation! 

Disagreeable  Factors  Overcome. 

To  those  who  have  followed  with  more  or  less 
attention  the  events  of  the  past  year,  the  mere 
mention  of  the  following  factors  will  conjure 
up  its  financial  history  in  such  fashion  as  to 
present  it  at  a  glance:  American  crisis;  seven 
per  cent,  bank  rate;  consols  on  three  per  cent, 
basis;  cotton  industry  dispute;  railway  alli- 
ances; international  struggle  for  gold;  labor 
and  socialistic  agitation;  threatened  railway 
strike;  shipbuilding  crisis;  slackening  of  trade 
boom. 

These  are  not  favorable  factors,  but  their  ad- 
versity has  in  several  instances  bsen  overcome, 
and  as  a  consequence  it  is  not  too  much  to  say, 
that  the  outlook  for  1908  appears  much  brighter 
than  the  retrospect  of  1907. 

Clever  Columbia  Window. 

An  attractive  novelty  in  window  display  was 
that  of  the  Columbia  Phonograph  Co.'s  Cardiff 
Branch  in  the  shape  of  a  Christmas  tableau. 
The  idea  possessed  such  merit  and  proved  such 
a  great  attraction — enormous  crowds  gathering 
from  time  to  time — as  to  be  worthy  of  a  some- 
what detailed  description.  A  third  of  the  win- 
dow space  represented  the  interior  of  a  room, 
rendered  cosy  by  a  stove  illuminated  by  an 
electric  lamp  in  such  a  way  as  to  suggest  a 


cheerful  fire.  Many  of  the  appointments  of  the 
room  were  ingeniously  constructed  from  talking 
machine  goods.  For  example,  the  mantel  was 
built  of  record  boxes.  On  a  couch  in  this  apart- 
ment was  the  figure  of  a  sleeping  girl  apparently 
dreaming  of  the  delights  which  would  be  hers 
if  she  possesed  a  graphophonie,  to  judge  by  the 
Columbia  catalog  which  had  fallen  from  her 
hand  on  to  the  floor.  Meanwhile  unexpected 
preparations  were  going  on  "outside"  for  fulfill- 
ing her  dream.  The  remainder  of  the  window 
was  hung  with  light  blue  muslin  to  suggest  the 
open  sky.  In  midair  was  a  noble  airship  con- 
structed of  horns  and  records,  with  a  grapho- 
phone  for  the  car,  in  which  the  up-to-date  Santa 
Claus  was  making  his  annual  tour.  He  was  ac- 
companied on  his  mission  by  a  fairy  sprite  seen 
in  the  act  of  descending  a  rope  ladder  from  the 
aeroplane  and  placing  on  a  table  before  the  sleep- 
ing girl  a  "Trump"  graphophone.  To  admit  of 
the  sprite's  entrance  to  the  room,  the  dividing 
curtain  was  drawn  aside  by  a  commanding  figure 
of  Columbia,  the  exact  counterpart  of  the  well- 
known  illustration  on  the  Columbia  Co.'s  show 
cards  and  record  boxes.  "Columbia"  thus  ap- 
propriately formed  the  centerpiece  of  the  dis- 
play. A  descriptive  card  in  the  forefront  gave 
point  to  the  whole  exhibit  with  its  inscriptions: 
"The  Airship  Santa  Claus.  A  Dream  of  Colum- 
bia Christmas  Joys.  Why  not  Realize  this  in 
Your  Home?" 

Some  Columbia  Notes. 

The  first  batch  of  disc  records  of  the  Accor- 
dian,  for  which  the  famous  player,  Peter  Tryper, 
is  under  exclusive  contract  with  the  Columbia 
Co.,  have  been  issued. 

The  renowned  Dowlais.  Prize  male  voice  choir 
have  been  secured  by  the  Columbia  people,  and 
some  splendid  chorus  records  (10c.)  are  now  on 
sale. 

New  Seymour  Reproducer 

The  new  model  (1908)  of  the  Seymour  Re- 
producer is  just  out,  and  has  made  quite  a  mark 
already  in  the  trade.  It  is  very  loud,  while  be- 
ing beautifully  mellow,  and  has  a  deep,  firm  tone, 
more  like  the  disc  reproduction,  but  having  finer 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


RPDTITTTD  68  Basinghall  St., 
.  rKlH/UlV  London,  E.G., Eng. 

EVERY  WHOLESALE  JOBBER 

should  get  my  export  prices  for  Best  French 
PHONO  REPROS.,  RECORDERS, 
BLANKS  and  all  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
representation  of  manufacturers  of 
SPECIALTIES  of  all  kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and  prices.  Highest  Bank  Refer- 
ences. Correspondence  invited — 
English  or  French. 


For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 

Supplied  by 

GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 


THE  SEYMOUR 
REPRODUCER 

NEW  1908  MODEL 
Enormously  Improved. 

Absolutely  the  finest  phonograph  repro- 
ducer on  the  market.    Price,  12/6. 

Graphophone  Carrier  Arms  for  Edison 
machines  to  adopt  same,  with  special  sound- 
tight  joint,  from  10  6  to  12  6. 

Send  for  illustrated  lists  of  above  and 
other  up-to-date  accessories. 

THE  MICROPHONOGRAPH  COMPANY 
291  Goswell  Road,  London,  England 


52 


THE  TALKING  IVIACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS— (Continued.) 


definition.  The  advance  in  this  season's  model 
over  the  last  is  the  new  means  of  holding  the 
diaphragm,  of  specially  treated  porous  carbon, 
in  a  manner  somewhat  similar  to  the  most  mod- 
ern disc  sound  box  method,  viz.,  by  pneumatic 
pressure.    The"  diaphragm  is  much  more  free  to 


vibrate  by  this  means  than  by  any  other  yet 
adopted,  hence  the  great  improvement  in  the 
tone  and  volume. 

The  Microphonograph  Co.  are  to  be  congratu- 
lated on  the  certain  success  of  their  latest 
product. 


TRADE  REPORTS  FROM  THE  PROVINCES. 


NOETH  OF  ENGLAND  NOTES. 


(Special  to  The  Talking  Machine  World.) 

Manchester,  England,  Jan.  4,  1908. 
Not-nithstanding  the  various  optimistic  opin- 
ions expressed  during  the  past  few  months,  trade 
generally  is  reported  as  not  so  good  as  was  ex- 
pected, in  some  cases  dealers  report  larger  sales, 
but  on  closer  profits.  The  disc  record  trade  has 
been  good,  Zonos,  Favorites  and  Odeons  all  being 
in  good  demand.  The  cheaper  class  of  disc  ma- 
chines are  not  selling  so  rapidly  as  last  season, 
customers  now  beginning  to  see  that  a  good 
machine  at  a  fair -price  is  much  more  satisfac- 
tory than  a  cheaper  make;  perhaps  the  exception 
is  the  Pathe  4os.  model,  which  we  hear  has  sold 
in  big  lots.  This,  however,  is  accounted  for  bj^ 
the  fact  that  a  cheap  disc  is  the  draw,  for  at 
Is.  6d.  retail  it  appeals  to  most  as  a  great  deal  at 
little  cost.  Pathe  Freres  recently  had  a  trade 
show  at  the  Midland  Hotel,  Manchester,  which 
we  hear  was  very  successful.  The  best  class  of 
machines,  such  as  Columbia  Regal,  have  had  a 
big  run,  and  sufiScient  of  these  could  not  be  ob- 
tained to  satisfy  the  demand.  All  the  best 
houses  have  had  exceptionally  fine  shows,  with 
all  latest  novelties  well  displayed.  In  the  cylin- 
der section  Edison's  still  had  the  largest 
run.  Clarions  also  have  had  satisfactory  sales. 
We  cannot  but  admit  the  fact  that  sooner  or 
later  the  cylinder  trade  will  be  to  a  very  large 
extent  replaced  by  discs,  the  average  in  one 
large  house  being:  Disc  goods,  80  per  cent; 
cylinder  goods,  20  per  cent.,  of  the  sales.  The 
manufacturers  have  themselves  somewhat  to 
blame  for  this,  because  the  various  dropping  in 
prices  (after  authoritative  assertions  to  the  con- 
trary) have  caused  many  dealers  to  regard  them 
with  suspicion  and  consequently  they  are  very 
chary  not  to  stock  only  the  barest  requirements 
so  that  they  shall  have  a  safe  stock.  As  a  case 
in  point,  a  short  time  ago  the  price  of  records 
was  Is.  retail;  a  little  later  it  was  reduced  to 
9d.,  with  an  old  record  in  part  exchange;  a  little 
later  still  it  was  to  be  sold  at  9d.  without  the 
exchange.  Now,  the  dealer  paid  in  the  first 
place  8s.  per  doz.  f2U  per  cent.,  or  2s.  9d.  doz. 


4^   ROBINSON'S  ^ 

^  Reliabilities  ^ 

Are  The  "REPROPHONE"  Disc  TalHing 
Machines,  "FAVORITE,"  "  BEKA," 
"ZONO"  and"ODEON"  Discs 

(All  good  numbers  kept  in  stock) 

The  "MASTER**  Ball  Bearing  SOUND  BOX 

to  suit  all  makes  of  Disc  Machines.  "Real  Good" 

NOTE,— I  import  direct  via  ship  canal,  buying  the  very  best 
goods  on  cash  lines.  !  sell  to  the  dealers  wholesale,  but,  in 
addition,  do  a  large  retail  and  export  trade,  packing  and 
shipping  to  all  parts  of  the  v^-orld.  with  increasing  trade  and 
satisfactory  results  to  buyer  and  seller  alike. 

I  am  prepared  to  consider 

any  propositions  from  manufacturers  who  desire  a  share  of 
the  business  in  the  UNITED  KINGDOM  upon  mutually 
advantageous  lines,  whereby 

24  Years*  Traveling  Experience 

on  the  rood,  with  a  large  clientele,  combined  with 

Brains,  Bustle  and  Business  Ability 

will  bring  grist  to  the  mil]  on  both  aides. 

If  this  interests  YOU,  jtist  write  folly 

(Don't  be  afraid  of  an  extra  line  or  page) 

J^S-  YOU  MAY  RELY  UPON 

Promptness.  Energy  and  Straight  Dealing.  Best  references 
1  concentrate  upon  DISC  and  PHONO.  GOODS  entirely 

"ROBINSONS"  The  Talkeries 

213  Deanstfkte 

E«tabli«)icd  1904  MANCHESTER,  ENG. 


net)  for  those  goods.  This  leaves  after  the  re- 
duction at  9d.  has  been  knowTi  lV4d.  profit  to  the 
dealer  retail  who  has  bought  previously,  which 
is  out  of  all  reason.  Hence  this  feeling  of  in- 
security does  exist  and  will  continue  to  do  so  for 
some  time  to  come.  In  the  disc  department  cut- 
ting price  is  still  prevalent  with  some  houses, 
and  this  in  spite  of  all  agreements. 

The  only  cure  for  this  is  to  penalize  every  fac- 
tor for  a  good  round  sum  in  case  of  contraven- 
tion, say  £1,000,  and  also  penalize  the  dealer  for 
£100.  If  the  factor  knows  that  he  stands  to 
lose  if  he  does  not  lake  due  precaution  he  will 
take  care  that  he  does.  If  the  dealer  also  knows 
he  will  stand  to  lose  his  £100  in  case  of  breach  of 
agreement  he  will  be  careful  not  to  do  so.  As 
long  as  no  penalty  clauses  are  inserted  the  ques- 
tion of  these  agreements  is  one  that  is  constantly 
ignored,  the  consequence  being  that  the  goods 
get  into  bad  commercial  channels,  where,  as 
there  is  nothing  to  lose,  and  sales  at  cut  prices 
are  made  a  special  feature  of.  This  in  spite  of 
less  profits,  for  customers  are  now  more  par- 
ticular in  choosing  records  than  formerly.  It 
is  nothing  uncommon  for  a  customer  to  hear  20 
or  30  records  before  a  purchase  is  made.  Every- 
one here  is  on  the  tip  toe  of  expectation,  a  feel- 
ing of  something  impending  in  the  early  months 
of  the  New  Year,  with  a  consequential  clearance 
of  stocks  at  any  prices  possible.  Want  of  confi- 
dence between  manufacturer  and  dealer  is 
largely  resjwnsible  for  this,  and  the  sooner  the 
atmosphere  is  cleared  the  better  it  will  be  for  the 
entire  industry. 

Several  new  inventions  are  likely  to  be  intro- 
duced at  an  early  date,  one  that  may  particu- 
larly do  well,  it  is  an  air  pressure  apparatus 
that  can  be  adapted  to  nearly  all  disc  machines 
upon  the  market  at  a  nominal  cost,  although  the 
writer  has  not  had  time  to  carefully  examine 
it,  we  are  informed  that  it  is  a  considerable  ad- 
vance and  improvement  upon  all  existing  sys- 
tems whereby  air  as  used  by  pressure  is  applied 
and  the  results  being  exceptionally  fine. 

Another  invention  likely  to  come  to  the  front 
also  is  a  clever  sound  box  improvement,  whereby 
the  sound  can  be  increased  or  decreased  at  will; 
attached  to  the  sound  box  and  without  any  me- 
chanical device  attached  to  the  tone  arm,  it  is 
good,  and  will  at  once  place  the  purchaser  of 
it  in  the  same  position  even  though  it  is  the 
cheapest  disc  machine  that  he  has,  as  though 
he  had  bought  one  of  the  most  expensive  fitted 
with  a  patent  modulator. 

Business  necessities  during  the  past  month  have 
kept  the  writer  fairly  occupied,  so  that  the  neces- 
sary amount  of  time  has  not  been  available  for 
special  reports.  In  the  next  issue,  however,  we 
shall  try  to  give  the  experiences  of  the  North- 
ern traders  in  the  various  towns  as  before,  mean- 
while please  accept  our  heartiest  greetings  for 
the  opening  of  1908  and  trust  in  saying  so  that 
it  will  be  a  prosperous  and  thoroughly  remun- 
erative season  for  all  readers  of  The  Talking 
Machine  World  in  every  clime  wherever  this 
journal  circulates. 


PREPARING  TO  MOVE  TO  NEW  QUARTERS. 

The  Victor  Distributing  and  Export  Co.  are 
making  preparations  to  remove  their  office  from 
256-257  Broadway  to  83  Chambers  street,  New 
York,  their  future  home,  In  the  course  of  the 
next  few  weeks,  when  alterations  are  completed. 
Manager  Williams  speaks  of  their  holiday  trade 
In  the  most  optimistic  way  and  says  the  new 
year  will  make  a  new  high  record  for  the  entire 
trade. 


WORTH 
TO  YOU 


U  THIS  is  a  pretty  fair  sample  of  a 
trade  paper  is  it  not? 

f[  Subscribers  in  all  parts  of  the  world 
do  not  hesitate  to  say  they  couldn't 
keep  business  house  without  this  publica- 
tion being  a  regular  visitor. 

f[  Go  through  it  carefully  from  cover  to 
cover.  The  variety  of  news,  the  educa- 
tional features,  the  technical  matter,  and 
the  correspondence  and  departmental 
work  united  make  an  invaluable  reper- 
toire for  any  one  interested  in  talking 
machine  lines. 

f[  It  costs  but  a  dollar  to  receive  it  for 
twelve  months.  All  countries  outside  of 
the  United  States  and  Mexico,  $1.25. 

([  We  publish  also  THE  MUSIC 
TRADE  REVIEW— the  oldest  music 
trade  publication  in  this  country,  and 
many  do  not  hesitate  to  say,  absolutely 
the  best  and  most  reliable  in  every  re- 
spect. It  is  published  every  Saturday 
and  contains  from  fifty  to  sixty  pages  of 
trade  and  technical  news,  covering  every 
department  of  the  music  trade  line.  Regu- 
lar subscription  $2  in  the  United  States 
and  Mexico.    All  other  countries  $4. 

f[  We  publish  some  technical  works 
which  are  interesting  to  those  who  care 
to  obtain  an  accurate  knowledge  of  the 
piano.  "Theory  and  Practice  of  Piano- 
forte Building"  is  the  only  work  ever  pro- 
duced in  the  English  language  covering 
the  subject  of  pianoforte  history  and  con- 
struction. It  is  profusely  illustrated 
with  original  drawings,  cloth  bound,  and 
contains  about  two  hundred  pages.  Sent, 
postpaid  to  America  and  Mexico,  $2.  All 
other  points,  $2.20. 

f[  We  also  put  forth  The  Piano  or 
Tuner's  Guide  which  is  a  standard  work 
on  tuning  and  so  conceded  by  competent 
authorities.  This  is  a  book  of  convenient 
size,  containing  about  one  hundred  pages. 
Cloth  bound.  Price,  post  paid,  America 
and  Mexico,  $1.  All  other  countries 
$1.10. 

f[  Dealers  and  tuners  should  have 
these  books. 


EDWARD  LYMAN  BILL 

1  MADISON  AVENUE 
NEW  YORK,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


53 


We  Cover  the  United  States 


No  matter  where  you  are  located  you  are  withhi 
easy  reach  of_  one  of  our  two  immense  Talking 
Machine  Depots,  the  most  complete  and  best  equipped 
in  existence. 


DISTRIBUTING  POINTS 

CHICAGO  and  CINCINNATI 

Victor  and  Edison  Machines  and 

Records 

Herzog  Cabinets,  Tone 
Regulators,  Horn  and 
Record  Cases    :     :  : 

The  Famous  Wurlitzer 
Line  of  Needles 


The  Rudolph  Wurlitzer 

„         Talking  Machine  Distributors 
V^iUllipdll  y     CINCINNATI  A  CHICAGO 


54 


THE  TALKING  MACHINE  WORLD. 


a  few  months  ago  he  says  trade  was  40  per  cent, 
better  than  it  was  for  the  corresponding  period 
of  the  previous  year.  The  Indiana  company  are 
equipped  with  a  full  stock  of  machines  and 
records  and  are  fully  prepared  for  the  trade  of 
this  year. 

The  business  pf  the  Kipp-Link  Co.,  who  han- 
dle Edison  and  Victor  machines,  has  been  boom- 
ing for  the  last  five  days.  This  company  say 
the  holiday  trade  was  entirely  satisfactory.  The 
Kipi>L,ink  Co.  are  more  centrally  located  than 
any  other  store  of  the  kind  in  the  town,  and 
their  business  is  growing  as  the  people  find  out 
their  location. 

'A.  E.  Jay,  of  the  Kipp-Link  Co.,  is  having 
great  success  with  the  sale  of  his  new  J  return 
attachment  for  talking  machines.  The  return  at- 
tachment allows  the  music  to  be  repeated  with 
a  cessation  which  is  barely  perceptible  to  the 
listener.  It  is  popular,  especially  for  equipping 
instruments  that  are  used  in  dancing  halls  and 
skating  rinks,  and  is  coming  to  be  used  more 
and  more  in  the  5-cent  theaters.  It  is  manufac- 
tured in  Indianapolis  and  at  Cincinnati. 

Five-cent  theaters  in  Indianapolis  are  thinning 
out  and  getting  down  to  a  living  basis.  So  far 
as  these  theaters  are  concerned,  Indianapolis  for 
several  months  has  resembled  a  boom  town.  Fully 
twenty  of  these  places  were  started,  and  it  seemed 
that  they  never  would  stop  starting  them.  This 
has  ceased,  however,  and  it  is  expected  that  a 
number  of  them  will  drop  out  soon.  It  will  be  a 
question  of  the  survival  of  the  fittest. 

Business  has  been  rather  dull  for  several  days 
for  the  penny  arcades.  Holiday  business  was 
good,  as  there  were  a  number  of  conventions  in 
the  city  holiday  week.  The  dulness  now,  how- 
ever, is  making  up  for  the  holiday  rush. 


John  H.  White,  for  twenty-nine  years  one  of 
the  official  reporters  of  the  House  of  Represen- 
tatives, who  died  at  his  home  in  Englewood,  N.  J., 
acquired  his  fortune  out  of  talking  machine  in- 
struments made  in  the  early  days  of  the  trade, 
and  on  which  his  retirement  from  oificial  life 
was  based. 


Get  Busy! 

Put  in  a  line  of 

Searchlight  Folding  Horns 

Do  It  Mow! 

SEARCHLIGHT  HORN  CO. 

755  LEXINGTON  AVE..  Borough  ol  Brooklyn.  NEW  YORK  CITY 

TRADE  NOTES  FROM  INDIANAPOLIS. 

Review  of  Business  Transacted  for  Year — Up 
to  November  Records  Were  Broken — Instal- 
ment Business  Suffered  IVIost — Outlool<  at 
Present  Time  Is  Better — Craig's  Estimate  of 
Year's  Business — Kipp-Link's  Good  Holiday 
Trade — Five  Cent  Theatres  Thinning  Out. 


(Special  to  The  TalkiDg  Machine  World. ) 

Indianapolis,  Ind.,  Jan.  6,  1908. 

Talking  machine  men  have  made  estimates  on 
their  trade  for  1907  and  they  find  that  it  fell 
far  short  of  the  business  of  1906.  A  conservative 
calculation  is  that  the  business  for  the  year  just 
closed  was  70  per  cent,  of  that  for  the  preceding 
year.  Some  dealers  place  the  figure  at  GO  per 
cent,  and  others  at  80  per  cent.,  but  70  per  cent, 
seems  to  be  a  conservative  estimate.  It  is  nota- 
ble that  all  of  this  decrease  came  in  the  last  few 
months  of  the  year.  Up  until  November  dealers 
say  business  was  practically  as  good  as  it  had 
been  during  the  preceding  j'ear.  From  that  time 
on  it  was  on  tie  wane  and  the  holiday  trade  was 
far  behind  that  of  last  year. 

Another  notable  fact  is  that  it  was  the  instal- 
ment business  that  suffered  chiefly.  The  cash 
business  was  up  to  that  of  the  preceding  year. 
Dealers  do  not  attempt  to  explain  this  condition. 
In  considering  the  outlook  for  the  coming  year 
talking  machine  men  are  optimistic.  Factories 
in  this  city  and  in  other  cities  or  the  State 
which  have  been  closed  for  some  time  are  open- 
ing up  and  the  business  of  the  farmers  is  in 
good  condition.  Dealers  see  no  reason  why  the 
trade  this  year  should  not  be  brisk,  and  they  are 
preparing  to  push  it. 

The  dull  trade  of  the  last  few  months,  how- 
ever, has  not  been  without  results.  Thomas 
Devine,  of  the  Columbia  Co.,  took  advantage  of 
the  opportunity  to  dispose  of  stock  which  had 
accumulated.  Mr.  Devine,  who  is  well  informed 
on  the  conditions  of  the  talking  machine  trade  in 
Indianapolis  and  in  the  State,  disc.usses  condi- 
tions as  follows: 

"Our  business  during  the  year  was  quite  a 


great  deal  less  than  that  of  a  year  ago,  due  in 
part  no  doubt  to  the  stringency  of  the  money  and 
also  to  the  fact  that  factories  right  and  left  were 
laying  off  hands.  Our  wholesale  business  was 
specially  light.  This  was  not  due  to  the  fact 
that  we -did  not  have  orders.  The  trouble  was 
we  did  not  have  the  goods  to  fill  the  orders,  and 
in  consequence  we  were  compelled  to  turn  down 
a  great  deal  of  business  which  ordinarily  we 
would  have  been  glad  to  take  care  of. 

"But  the  outlook,  so  far  as  I  can  see  now,  could 
hardly  be  brighter.  Before  the  financial  flurry 
got  started  in  full  blast  our  people  let  up  in 
certain  factory  departments,  at  the  same  time 
giving  us  to  understand  that  we  must  look  to.  our 
own  resources  for  a  time  at  least.  As  a  result 
of  this  we  promptly  got  busy  on  such  old  stock 
of  various  kinds  as  we  had.  We  whipped  it  into 
shape  and  pushed  it  hard.  Ordinarily  this  class 
of  goods  would  have  remained  on  our  shelves, 
eventually  finding  its  way  to  the  scrap  heap. 
During  the  holiday  season  we  disposed  of  prac- 
tically all  of  our  second-hand  damaged  product. 
Now  that  our  factory  is  again  running  there  is 
no  reason  why  we  should  not  consider  ourselves 
in  better  shape  than  ever  before  for  pushing  and 
taking  care  of  the  graphophone  business  in  In- 
diana.'' 

A  little  advice  to  talking  machine  salesmen  by 
Mr.  Devine  appears  on  the  cover  page  of  a  cur- 
rent issue  of  The  Columbia  Salesman.  A  copy 
has  just  been  received  at  the  Indianapolis  store. 
The  advice  is  brief  and  as  follows:  "Of  all  the 
qualifications,  natural  and  acquired,  that  go  to 
make  up  the  assets  of  a  salesman  none  is  more 
apt  to  be  underrated  than  the  ability  to  remember 
names.  To  be  able  to  call  a  customer  by  name 
is  to  have  in  your  possession  the  outside  key  to 
his  strong  box." 

Charles  Craig,  of  the  Indiana  Phonograph  Co., 
who  handles  Edison  machines,  estimates  his  busi- 
ness for  the  last  year  at  about  70  per  cent,  of 
that  of  the  preceding  year.  He  says,  however, 
that  this  business  for  the  last  two  weeks  has  been 
increasing,  and  that  the  daily  business  is  now 
double  what  it  was  two  weeks  ago.    Up  until 


THE  TALKING  MACHINE  WORLD. 


55 


TRADE  IN  THE  CAPITAL  CITY. 

Holiday  Business  Reported  Satisfactory — 
Year's  Average  Fair — Columbia  Sales  Good 
— Commercial  Graphophones  in  Demand  by 
Government — Excellent  Report  from  E.  F. 
Droop  &  Sons  Co. — 1907  a  Good  Year  for 
Sanders  &  Stayman — Percy  Foster  on  Me- 
chanical Musical  Instruments — What  Other 
Dealers  Have  to  Say. 

(Special  to  The  Talking  Maehlae  World.) 

Washington,  D.  C,  Jan.  7,  1908. 

The  talking  machine  trade  in  the  National 
Capital,  generally  speaking,  has  not  been  up  to 
the  standard.  December  started  off  quietly,  but 
warmed  up  towards  Christmas  and  ended  with 
good  colors.  With  a  few  exceptions,  the  year 
as  a  whole  has  been  fair,  but  not  as  bright  as 
it  should  have  been.  The  summer  and  early  fall 
were  dull,  so  that  the  final  figures  are  not  very 
encouraging. 

The  Columbia  Phonograph  Co.  did  an  excellent 
business  the  last  half  of  the  past  month  and 
starts  off  the  new  year  well.  A  good  record  sale 
has  been  maintained,  but  the  sale  of  machines 
has  not  been  lively.  As  a  whole  the  year  has 
been  a  successful  one.  The  commercial  grapho- 
phone  department  of  this  company  has  passed  an 
exceptionally  fine  year.  The  value  of  these  in- 
struments is  becoming  more  widfely  known  and 
the  number  used  in  the  National  Departments  of 
Government  has  greatly  increased.  Lawyers, 
courts  and  commeTcial  houses  are  demanding 
these  machines,  so  that  the  local  agency  is  kept 
quite  busy.  Smith  &  Huls  and  Pechin  &  Johns- 
ton are  two  large  legal  firms  that  have  recently 
placed  a  large  order  for  the  commercial  grapho- 
phone  with  the  Columbia  Phonograph  Co. 

The  talking  machine  department  of  E.  F. 
Droop  &  Sons  Co.  has  done  a  big  business  during 
December.  "We  were  rushed  to  death  at  Christ- 
mas," said  Manager  Grouse,  "and  we  are  still 
rushed.  We  have  had  good  sales  in  both  records 
and  instruments.  The  enlargement  of  this  de- 
partment has  certainly  enlarged  the  business. 
We  are  arranging  to  have  a  series  of  afternoon 
concerts  on  the  Mignon  player  and  the  finest 
talking  machines. 

Sanders  &  Stayman  passed  an  excellent  month 
in  the  talking  machine  department  and  consider 
In  closing  1907  that  a  great  success  has  been 
made  in  this  line  of  work  during  its  half-year 
life.  In  speaking  of  mechanical  devices  for  music 
Percy  S.  Foster,  the  local  manager  remarked, 
"Years  ago  it  was  the  music  box  that  was  de- 
manded, but  now  this  instrument  has  been  rele- 
gated to  the  corner  and  the  talking  machine  with 
its  excellent  production  of  voice,  speech  and  in- 
struments holds  the  public  attention.  Why,  I  re- 
member, less  than  a  decade  ago,  ordering  music 
boxes  to  the  extent  of  making  a  huge  pyramid  in 
the  window  and  filling  every  counter  and  avail- 
able space  in  the  first  floor  of  the  store  with 
these  instruments,  and  I  disposed  of  everyone 
of  them  at  Christmas.  Elated  over  this  success, 
I  made  a  similar  order  the  following  Christmas,, 
and  I  have  at  this  late  date  one  music  box  left 
of  that  consignment.  The  talking  machine  came 
and  swept  everything  before  it.  It  has  even  re- 
duced the  sale  of  small  instruments  as  banjos, 
guitars,  violins,  etc.  People  do  not  feel  that 
they  have  to  learn  an  Instrument  when  they  can 
hear  such  a  good  imitation." 

J.  E.  Whitson  reports  a  good  December  and 
an  average  sale  for  the  year.  The  past  two 
weeks  have  been  particularly  busy  ones  in  the 
repair  department  of  this  establishment,  as  Mr. 
Whitson  is  one  of  the  few  men  in  the  city  who 
do  this  work,  and  everyone  who  had  a  machine 
out  of  order  suddenly  remembered  that  they 
wanted  to  use  it  for  Christmas. 

There  was  a  good  sale  of  records  at  John  F. 
Ellis  Co.  during  December,  and  an  especially 
fine  sale  in  the  "Lyra"  for  Christmas. 

Owing  to  the  poor  sales  in  the  talking  ma- 
chine department  of  S.  Kann,  Son  &  Co.,  for 
the  past  few  months,  the  entire  stock  on  hand 
in  this  department  has  been  turned  over  to 
Powers  &  Henry,  of  Pittsburg.  The  agents  of 
this  firm  are  now  in  Washington  disposing  of 


the  goods  at  remarkably  low  figures,  which  is 
bringing  many  customers  to  the  sale.  It  is  ex- 
pected that  two  weeks  will  suffice  to  close  out 
the  stock. 

A  compact  "has  been  entered  into  by  the  talk- 
ing machine  dealers  here  by  which  partial  pay- 
ment goods  are  sold  at  an  advance  of  ten  per 
cent,  on  the  original  price.  This  is  done  to  en- 
courage cash  payments,  as  well  as  to  make  the 
man  with  the  ready  money  feel  that  he  secures 
some  privilege  over  his  tardy  brother.  Owing  to 
manufacturing  conditions,  no  reduction  can  be 
made  in  the  sale  price  of  talking  machine  goods, 
so  the  only  thing  left  to  do  is  to  make  the  "on 
time"  man  pay  for  the  dealer's  time  in  waiting. 
Already  this  has  shown  satisfactory  results,  by 
the  increase  in  cash  customers  and  by  an  in- 
crease in  business. 


OUR  FOREIGN  CUSTOMERS. 


Amount  and  Value  of  Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Jan.  6,  1907. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
five  weeks  from  the  port  of  New  York: 

DECEMBER  9. 

Amsterdam,  9  pkgs.,  $270;  Berlin,  174  pkgs., 
$1,137;  2  pkgs.,  $120;  188  pkgs.,  $2,472;  Buenos 
Ayres,  95  pkgs.,  $3,565;  Calcutta,  5  pkgs.,  $164; 
Colon,  9  pkgs.,  $809;  Cienfuegos,  8  pkgs.,  $266; 
Glasgow,  29  pkgs.,  $572;  Havana,  7  pkgs.,  $363; 
Havre,  15  pkgs.,  $621;  Kingston,  5  pkgs.,  $362; 
Limon,  5  pkgs.,  $165;  London,  5  pkgs.,  $375; 
Macoris,  4  pkgs.,  $100;  Para,  4  pkgs.,  $338;  St. 
Petersburg,  7  pkgs.,  $219;  Savanilla,  20  pkgs., 
$1,082;  Vera  Cruz,  137  pkgs.,  $2,038;  7  pkgs., 
$353;  Vienna,  3  pkgs.,  $213. 

DECEMBER  16. 

Antofagasta,  50  pkgs.,  $1,969;  Belfast,  82  pkgs., 
$540;  Bradford,  665  pkgs.,  $405;  Callao,  13  pkgs., 
$370;  3  pkgs.,  $437;  Colon,  12  pkgs.,  $1,032;  Card- 
iff, 5  pkgs.,  $352;  Dublin,  54  pkgs.,  $401~f  Guaya- 
quil, 2  pkgs.  $158;  Leeds,  85  pkgs.,  $593;  Lon- 
don, 1,466  pkgs.,  $13,586;  17  pkgs.,  $408;  Liver- 
pool, 198  pkgs.,  $1,187;  Limon,  7  pkgs.,  $333; 
Manchester,  314  pkgs.,  $1,939;  Montevideo,  31 
pkgs.,  $3,125;  Newcastle,  57  pkgs.,  $427;  Manila, 
11  pkgs.,  $781;  265  pkgs.,  $8,923;  St.  Lueia,  8 
pkgs.,  $102;  Tampico,  3  pkgs.,  $137;  Vera  Cru^, 
47  pkgs.,  $880. 

DECEMBER  23. 
Auckland,  67  pkgs.,  $238;  Bradford,  44  pkgs.. 


$282;  Buenos  Ayres,  20  pkgs.,  $2,307;  Berlin,  75 
pkgs.,  $1,244;  Brussels,  57  pkgs.,  $1,850;  Callao, 
4  pkgs.,  $160;  8  pkgs.,  $275;  Cartagena,  10  pkgs., 
$828;  Colon,  22  pkgs.,  $346;  Corinto,  15  pkgs., 
$648;  Guayaquil,  4  pkgs.,  $2,810;  Leeds,  75  pkgs., 
$473;  Liverpool  21  pkgs.,  $104;  40  pkgs.,  $264; 
London,  1,740  pkgs.,  $13,480;  37  pkgs.,  $1,228; 
Manchester,  84  pkgs.,  $527;  Melbourne,  466  pkgs., 
$14,235;  Newcastle,  56  pkgs.,  $415;  Pernambuco, 
37  pkgs.,  $178;  Santos,  11  pkgs.,  $361;  Sheffield, 
40  pkgs.,  $264;  Vera  Cruz,  20  pkgs.,  $399. 

DECEMBER  30. 

Bristol,  75  pkgs.,  $472;  Colon,  6  pkgs.,  $553; 
London,  11  pkgs.,  $527;  1,362  pkgs.,  $10,885;  Mel- 
bourne, 138  pkgs.,  $2,549;  Rio  de  Janeiro,  57 
pkgs.,  $2,590;  Yokohama,  2  pkgs.,  $100. 

JANUARY  7. 

Berlin,  17  pkgs.,  $1,092;  Buenos  Ayres,  155 
pkgs.,  $6,476;  Cardiff,  53  pkgs.,  $352;  Havana,  16 
pkgs.,  $367;  Karachi,  6  pkgs.,  $196;  Leeds,  75 
pkgs.,  $472;  Liverpool,  40  pkgs.,  $283;  London, 
1,428  pkgs.,  $14,077;  7  pkgs.,  $569;  25  pkgs., 
$708;  Manchester,  60  pkgs.,  $387;  St.  Peters- 
burg, 1  pkg.,  $150;  Sheffield,  40  pkgs.,  $264;  Tam- 
pico, 8  pkgs.,  $131;  Trinidad,  9  pkgs.,  $173;  Vera 
Cruz,  65  pkgs.,  $3,278. 


REGARDING  EDISON'S  PHOTOGRAPH. 

The  National  Phonograph  Co.  have  notified 
the  Edison  jobbers  and  dealers  as  follows:  "Dur- 
ing the  past  four  months  there  has  been  a  ten- 
dency among  some  of  our  jobbers  and  dealers 
to  use  pictures  of  Mr.  Edison  for  advertising 
purposes  in  a  manner  objectionable  to  Mr.  Edi- 
son and  ourselves,  and  so  as  to  make  it  appear 
as  if  Mr.  Edison  was  doing  the  advertising  per- 
sonally. Consequently  we  have  decided  not  to 
permit  the  use  of  Mr.  Edison's  photograph  by 
the  trade  in  any  way  whatever  different  from 
the  use  to  which  we  put  it  ourselves.  ■  That  is, 
the  use  of  the  standard  bust  picture.  As  to  the 
trade-mark  signature,  we  will  permit  its  use 
only  in  a  way  to  call  attention  of  the  public  to 
the  fact  that  genuine  Edison  phonographs  and 
records  bear  this  trade-mark  signature.  We  will 
not  permit  the  use  of  this  signature  in  advertis- 
ing in  a  way  to  make  it  appear  that  the  trade- 
mark is  a  signature  to  some  statement  purport- 
ing to  come  from  Mr.  Edison  or  this  company. 
The  use  heretofore  made"  of  the  full-size  or  three- 
quarter  photograph  of  Mr.  Edison  does  not  meet 
with  either  the  approval  of  Mr.  Edison  or  this 
company;  and,  in  order  to  prevent  repetitions 
of  the  uses  heretofore  made,  we  are  obliged  to 
draw  the  line  and  prohibit  the  use  of  such  photo- 
graphs in  any  form." 


Wc  Know 


grr  That  we  can  supply  the  dealers  of  Northern  Ohio  and  Indiana  and  all 
\jj   Michigan,  both  promptly  and  to  the  very  best  monetary  advantage. 

(If  That  there  is  going  to  be  a  good  steady  demand  for  Edison  Phono- 
graphs, Gold  Moulded  Records,  Horns,  Cranes,  Repeating  Attachments, 
and  all  sundries,  That  we  have  put  in  and  will  keep  up  full  lines  every 
day  in  the  year  and  thus  be  prepared  to  fill  all  orders  immediately.  ^  That 
we  can,  and  do,  ship  orders  the  same  day  we  receive  them — no  room  nor  time 
for  delay  or  disappointment  here.  <][  That  you  can  wire  or  'phone  orders  to 
us  and  be  assured  we  have  the  goods  in  stock  when  you  want  them.  <|f  That 
we  are  giving  the  "bargains  of  the  age"  in  Record  Cabinets — let  prices 
talk — just  ask  prices  from  us.  <If  That  prosperity  has  not  deserted  these 
United  States — those  who  think  so  are  dyspeptic  doubters — and  doubters 
always  suffer.  <lf  That  we  earnestly  solicit  your  trade — try  us  and  see  how 
joyously  we  do  business. 


American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Mich. 


56 


THE  TALKING  MACHINE  WORLD. 


APHORISMS  FOR  SALESMEN. 


A  Few  Gems  Culled  from  the  Clever  Book 
Written  by  Walter  D.  Moody  Entitled  "Men 
Who  Sell  Things" — Some  Hot  Ones  Right 
Off  the  Griddle  That  Will  at  Once  Appeal 
to  the  Talking  Machine  Men. 


Walter  D.  Moody,  who  for  many  years  has  oc- 
cupied the  responsiWe  position  of  sales  mana- 
ger for  one  of  Chicago's  largest  wholesale 
houses,  and  who  is  now  connected  with  the 
Chicago  Commercial  Association,  has  written  an 
exceedingly  clever  book  with  the  suggestive  title 
of  "Men  Who  Sell  Things."  It  is  replete  with 
helpful  aphorisms  which  will  he  ^read  with  in- 
terest and  approval  by  readers  of  The  Talking 
Machine  World.  Mr.  Moody's  foreword  declares 
that  the  salesman  is  without  doubt  an  ambassa- 
dor in  the  fullest  sense  of  the  dictionary  defini- 
tion. The  definition  quoted  is  that  an  ambas- 
sador is  an  envoy  of  the  highest  rank,  sent  from 
one  government  to  another  for  the  advantage  of 
both;  and  the  author  of  "Men  Who  Sell  Things" 
asserts  that  in  diplomacy,  skill,  dexterity  and 
tact  the  traveling  man  fills  the  bill  with  some- 
thing to  spare  that  the  ambassador  might  study 
with  profit. 

The  author  admits  with  pride  that  he  has  Ibeen 
a  salesman,  buyer,  manager  and  employer.  He 
has  a  word  for  the  men  who  buy  or  sell  things 
in  every  one  of  these  stages.  He  also  has  a 
word  for  the  man  wlio  after  he  becomes  an  em- 
ployer, cannot  look  at  a  situation  from  a  sales- 
man's standpoint.  Some  of  the  advisory  and 
remindatory  gems  are  given  here: 

"I  believe  that  a  man  gets  what  he  goes  after, 
that  one  order  to-day  is  worth  two  orders  to- 
morrow'; and  that  no  man  is  down  and  out  until 
he  has  lost  faith  in  himseif. 

"I  believe  in  to-day  and  in  the  work  I  am 
doing;  in  to-morrow  when  it  comes,  and  in  the 
work  I  hope  to  do;  and  in  the  sure  reward 
which  the  future  holds. 

"I  believe  in  courtesy,  in  generosity,  in  good 


cheer,  in  kindness,  in  friendship,  and  in  honest 
competition. 

"I  believe  there  is  an  order  somewhere  for 
every  man  ready  to  take  one.  I  ibelieve  I  am 
ready  right  now. 

"I  believe  in  the  goods  I  am  selling,  in  the 
firm  I  am  working  for,  and  in  my  ability  to  get 
results. 

"I  believe  that  honest  goods  can  be  sold  to 
honest  men  by  honest  methods. 

"I  believe  in  working,  not  waiting;  in  laugh- 
ing, not  weeping;  in  boosting,  not  knocking;  and 
in  the  pleasure  of  selling  goods. 

"Temporary  reverses  are  good  for  the  spirit 
and  strengthening  to  the  mind. 

"Don't  be  a  knocker.  The  meanest  man  on 
earth  is  the  one  who  will  wound  a  man's  charac- 
ter with  his  tongue. 

"If  you  are  a  knocker  you  are  worse  than  a 
hundred  poor  salesmen  put  together. 

"There  are  people  who  believe  that  criticism 
and  fault-finding  are  indicative  of  wisdom.  To 
be  disparaged  is  the  penalty  that  brilliance  must 
ever  pay  to  dullness. 

"A  dog  will  run  a  rabbit  only  when  he  feels 
like  doing  it.  A  salesman  who  has  works  of 
faith  will  do  his  duty  whether  he  likes  it  or  not. 

"To-morrow  is  a  poor  time  to  catch  to-day's  op- 
portunities. 

"Did  you  ever  wake  u  in  the  morning,  shut 
your  eyes,  lie  still  and  say:  'Well,  suppose  every 
salesman  in  the  house  were  just  like  me,  what 
sort  of  a  house  would  we  have?' 

"The  world  is  full  of  human  lobsters,  men 
stranded  on  the  rocks  of  business,  who,  instead 
of  putting  forth  their  own  energies,  are  waiting 
for  some  grand  billows  of  good  fortune  to  set 
them  afloat. 

"When  you  retire  for  the  night,  look  into  your 
own  methods  and  study  your  own  weaknesses. 

'  Men  who  sell  things  are  divided  into  two 
classes — those  who  regard  thei'-  work  with  rebel- 
lious eyes  that  do  not  understand,  and  those  who 
view  their  work  with  a  mind  that  rises  above 
conditions  and  makes  the  best  of  them. 


"The  highest  salesman  is  he  who  does  the 
lowliest  thing  well." 

Mr.  Moody  divides  his  work  into  twenty-one 
chapters,  each  headed  with  some  title  appropri- 
ate to  the  class  of  men  or  the  class  of  topic  *hat 
he  thinks  in  the  drummer  world  deserves  espe- 
cial attention.  He  has  a  chapter  on  "Pure  Grit" 
that  is  an  Excelsior  sermon.  Other  chapters  are 
on  "The  Knocker,"  "The  All-Head-and-No-Soul 
Salesman"  and  the  pessimistic  "Old  Timer."  On 
all  of  these  subjects  he  has  something  terse  and 
trenchant  to  say,  interspersed  with  illustrative 
stories  after  the  Abraham  Lincoln  style.  The 
volume  is  a  remarkable  one  in  many  respects 
and  extremely  helpful,  because  of  the  fact  that 
it  was  written  not  by  a  theorist,  but  by  a  prac- 
tical man  who  talks  with  practical  men.  It  is 
aimed  to  be  a  vade  mecum  for  salesmen,  and  it 
certainly  is  unique  in  its  way. 

HOW  TO  DRAW  A  CROWD. 

One  of  the  wise  men  who  has  evolved  many 
schemes  of  stimulating  interest  in  the  better- 
ment of  the  retail  business  gives  the  following 
plan  of  campaign  which  may  interest  World 
readers.  He  says:  "To  draw  a  crowd  to  the 
store  in  the  early  part  of  the  evening,  advertise 
that  a  50  per  cent,  reduction  will  be  allowed 
on  any  article  in  the  store  to  the  first  one  hun- 
dred persons  entering  the  store  after  a  certain 
specified  time  on  some  Saturday  evening.  Make 
some  such  announcement;  'A  doorkeeper  will 
be  stationed  at  the  door  of  Blank's  at  exactly 
7  o'clock,  who  will  begin  issuing  tickets  to  the 
customers  as  they  enter  the  store.  There  will 
be  one  hundred  tickets  issued  to  the  first  one 
hundred  patrons  to  enter  the  store.  These  may 
each  make  a  purchase  at  50  cents  on  the  dollar.' 
It  will  surely  crowd  the  store." 

ARE  you  ONE  OF  THESE? 
Let  it  be  rain  or  let  it  shine, 
A  few  there  are  who  always  whine, 
Be  business  bright  or  be  it"  dark. 
The  self-same  ones  will  always  bark  : 
We  all  do  business — some  in  disguise — 
But  the  successful  ones  are  those  who  Advertise. 


I 


V  ^  ~-        u  ^ 


For  36  Records 


For  (j6  Records 

So.T.ethIng  New  and  Exclaslve 
With  Us 


For  48  Records 


TOPHAM'S  CASES 

are  the  original  and  standard.  Build  up 
your  trade  by  carrj'ing  the  standard  rather 
than  the  imitation. 

These  are  a  few  stj'les  onlj-.     Write  for 
complete  catalogue  and  price  list. 


A  Few  of  Our  Distributors: 

M.  STEINERT  &  SONS  CO.         ....  Boston,  Mass. 

BLACKMAN  TALKING  MACHINE  CO.  -  -  New  York  City 
R.  S.  WILLIAMS  &  SONS  CO.,  Ltd.,  Toronto  and  Winnipeg,  Can. 
J.  W.  JENKINS  SONS  CO.  -       -       -       -      Kansas  City,  Mo. 

McGREAL  BROTHERS       -      -      -  Cincinnati,  Milwaukee,  Wis. 

H.  J.  DYER  &  BROS.  St.  Paul.  Minn. 

SHERMAN,  CLAY  &  CO.     -      -      .      .         San  Francisco.  Cal. 

W.  D.  ANDREWS  Syracuse.  N.  Y. 

NEBRASKA  CYCLE  CO.  Omaha,  Neb. 

ECLIPSE  MUSIC  CO.  Cleveland.  Ohio 

EDISONIA  CO.  Newark.  N.  J. 

E,  F.  DROOP  &  SONS  Wa.hington.  D.  C.  and  Baltimore.  Md. 

PERRY  B.  WHITSIT  CO.  Columbus,  Ohio 

METROPOLITAN  TALKING  MACHINE  CO.        Jacksonville.  Fla. 

J.  V.  SCHMILL.  Mexico  City,  Mexico 

BERGSTROM  MUSIC  CO.  Honolulu.  Hawaii 

18SS— 1»06 


All  our  cases  are  made  from  select  lum- 
ber, covered  with  a  genuine  book  cloth, 
imitation  of  seal  grain  leather.  An  inside 
flange,  which  is  cut  from  the  solid  wood, 
forming  the  top,  thus  giving  strength  and 
keeping  out  dust  and  dampness,  is  a  point 
I  claim  exclusive  to  our  case.  Cylinders 
are  made  on  especialh'  constructed  ma- 
cliines  and  are  correct  size  and  uniform 
diameter.  Hy  my  special  method  of  fasten- 
ing in,  the\'  are  absolutely  secure. 

JAMES  S.  TOPHAM 

WASHINGTON,  D.  C. 


For  72  Records 


Made  lor  Any  Make  and  Namber  Machines 


10  and  13  inch 


THE  TALKING  MACHINE  WORLD. 


57 


How  about  your  campaign? 

Have  you  made  aggressive  plans  for  the  year  or  are  you 
ffoing-  to  be  over-conservative  and  wait  until  the  clouds  roll  by? 

Why  don't  you  help  them  to  roll  by  ? 

One  thing  is  pretty  certain,  that  when  the  business  at- 
mosphere shall  have  entirely  cleared  again  it  will  be  discovered 
that  the  men  who  were  over-conservative  have  been  left  be- 
hind in  the  race.  It's  not  the  time  for  over-co'nservatism.  The 
sun  still  shines — the  country  is  not  going  to  the  deminition 
bow  wows  and  there's  good  business  to  be  secured,  but  not  by 
the  man  who  sits  down  and  figures  that  conditions  will  not 
warrant  going  ahead  on  any  reasonable  basis. 


We  are  going  ahead  and  we  know  some  people  who  are 
going  to  ride  on  o'ur  vehicle  and  they,  too,  are  going  ahead. 
We  are  positive  of  that.   Now,  you  can  go  ahead  with  us. 

Your  route  is  clear  and  we  will  carry  you  as  far  as  we 
go  and  check  you  over  other  lines  of  prosperity. 

We  conduct  a  trade  newspaper  organization  which  is 
exceeded  by  very  few,  if  any,  in  the  world,  in  point  of  size. 
Our  specialty  is  publishing  trade  papers  and  our  business  has 
kept  On  growing  larger  every  year.  Not  a  phenomenal  in- 
crease, but  just  a  steady  growth  showing  that  the  manufac- 
turers and  dealers  desire  just  such  publications  as  we  are 
putting  forth.    Read  this  letter: 


W.  H.  BARRY 


F.  D.  HALL 


THE 


"  B.  &  H."  Fibre  Manuf actxiring  Co. 

208  KINZIE  STREET 

Chicago  Jan.  2,  1907 


The  Talking  Machine  World, 

1  Madison  Ave. ,  New  York. 

'  Dear  Sir: — It  may  be  of  interest  to  you  to  know  that  out  of  the 

many  thousand  letters  that  we  have  received  in  answer  to  our 
advertisement  in  your  paper  that  among  them  were  letters  from 
different  portions  of  the  world  that  we  hardly  realized  were  ever 
reached  by  a  trade  journal.     It  might  be  amusing  also  to  state  that 
it  surprised  us  to  know  that  in  the  far  distant  lands  the  talking 
machine  is  so  much  in  vogue.     Among  them  were  several  letters  from 
Johannesburg  of  the  Transvaal;  one  from  Colombo,  Isle  of  Ceylon;  two 
from  Calcutta;  one  from  Bombay,  India;  also  from  Dunnedin,  New  Zealand; 
Sidney,  New  South  Wal es  ;  Melbourne ,  Victoria  and  just  received  one 
from  the  Cape  of  Good  Hope. 

We  thank  you  for  having  charged  so  little  for  so  much.     With  best 
wishes  for  the  season,  we  remain,     Yours  truly, 

C.C.-F.D  H.  "B.  &  H."  FIBRE  MF'G.  CO. 


It's  worth  reading,  is  it  not? 

It  tejls  the  story.  The  right  kind  of  a  story  at  that  to 
every  advertiser.  We  have  received  many  more  along  similar 
lines. 

This  publication  has  fairly  earned  its  place  and  it  has 
earned  a  reputation  for  reliability,  but  that  alone  is  not  suffi- 
cient— there  must  be  enterprise  of  the  right  kind  which  will 
provide  a  large  reading  constituency.  The  above  letter  and 
hundreds  of  others  which  we  have  received  show  that  we  have 
the  constituency  all  right. 

This  paper  appeals  to  thousands  of  the  best  business  men 
in  the  country  ;  the  men  who  are  the  best  buyers — the  best 
sellers — the  men  who  are  looking  for  novelties — the  men  who 
are  looking  for  every  opportunity  to  increase  their  business — 
men  who  read  The  World  from  cover  to  cover,  therefore 


doesn't  it  seem  reasonable  that  an  advertisement  in  our  col- 
umns will  be  worth  the  price  or,  in  other  words,  be  of  infinitely 
greater  advantage  to  the  advertiser  than  the  same  amount  of 
money  invested  in  a  paper  which  does  not  occup}-  the  same 
position  ? 

A  difference  in  trade  papers?  Lord  bless  you,  of  course 
there  is.  A  man  who  is  conducting  a  trade  paper  must  first 
of  all  make  up  his  mind  to  deliver  the  goo'ds  to  the  advertiser. 

There  is  no  uncertainty  about  our  work.  The  goods  are 
there,  now  the  question  is  do  you  want  them  ?  Do  you  want 
to'  ride  in  our  vehicle  ? 

Do  you  want  to  pay  our  price  and  get  the  dividends  which 
will  come  to  every  advertiser?  It  is  up  to  you.  Will  you  ride, 
go  horse-back  or  walk? 

EDWARD  LYMAN  BILL. 


58 


THE  TALKING  MACHINE  WORLD. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS. 


WINDING  SPRINGS  TOO  TIGHT. 

John  B.  Browning,  Kansas  City,  Mo.,  writes  to 
the  World  as  follows:  "I  have  examined  your 
columns  of  suggestions  and  comments  and  find 
them  very  valuable,  but  there  is  one  suggestion  or 
caution  I  have  never  seen  printed  with  this  ex- 
ception, 'If  springs  release  with  a  jump  or  jerk 
it  indicates  that  they  need  lubricating  with 
graphite'  published  in  the  last  issue.  If  a  sug- 
gestion from  one  who  has  tested  and  insiwcted 
at  least  a  half  of  a  million  disc  machines  is  of 
any  value  I  would  suggest  that  you  print  this 
caution.  At  least  half  of  the  trouble  with  spring 
motors  is  due  to  winding  the  springs  too  tight. 
I  might  mention  a  number  of  effects  due  to  this 
cause  and  the  only  partial  remedy  is  to  permit 
the  springs  to  fully  unwind  even  if  you  have  to 
move  the  turntable  until  there  is  no  tension  on 
the  winding  shaft  then  rewind  about  three- 
fourths.  Everybody  seems  to  have  that  impres- 
sion in  reference  to  the  graphite  and  I  suppose 
that  is  why  I  find  so  much  graphite  in  the  spring 
jumpers. 

REGARDING  DOUBLE-SIDED  RECORDS. 

A  subscriber  in  Manchester,  England,  writes 
an  interesting  letter  to  The  "World  regarding  the 
double-sided  record  and  the  selections  to  be 
used  for  it.  His  letter  in  part  reads  as  follows: 
"Noting  the  fact  that  one  of  j'our  manufacturing 
companies  has  already  or  is  preparing  to  intro- 
duce double-sided  records  in  the  States,  I  am 
greatly  interested  in  the  style  of  selections  they 
will  choose  for  those  records.  Considerable  dis- 
cussion has  been  created  in  this  country  as  to 
whether  it  is  proper  to  have  two  selections  of  a 
widely  different  nature  on  one  record.  With 
the  growth  in  the  number  of  these  double  records 
it  becomes  a  subject  of  great  interest  to  both 
factors  and  retail  purchasers.  It  seems  to  the 
writer  that  it  is  hardly  satisfactory  to  the  talk- 
ing machine  owner  to  listen  to  a  plaintive  song 
of  love  from  one  side  of  the  record  and  then  be 
greeted  with  a  lively  two-step  or  military  band 
from  the  other.  Of  course,  such  a  combination 
might  appeal  to  a  few  people  who  enjoy  con- 
trasts, but  to  the  great  majority  I  believe  har- 
monious selections  would  prove  more  satisfac- 
tory. I  shall  watch  the  columns  of  The  World 
with  interest  in  order  to  discover  if  any  talking 
machine  enthusiast  on  the  other  side  of  the  pond, 
when  the  double  records  become  well  circulated 
there,  has  anj^  opinion  to  express  publicly  in  re- 
gard to  the  matter  of  selections.    It  has  been 


suggested  by  many  here  that  it  would  be  well 
to  have  both  sides  of  the  record  contain  songs  by 
the  same  singer  or  two  selections  of  the  same 
nature  as  by  band  or  orchestra,  and  the  idea 
seems  to  offer  the  best  solution  of  the  problem. 
However,  though  the  discussion  is  still  active  in 
this  country  the  verdict  of  the  States  will  be 
awaited  with  interest,  as  the  actual  demand  will 
show  just  the  direction  of  the  public's  desires 
in  the  matter."  The  preceding  communication 
is  of  timely  interest  and  the  success  of  the 
double-sided  record  in  this  country  will  no  doubt 
be  closely  watched.  Just  of  what  character  the 
selections  should  be,  however,  remains  to  be  de- 
termined by  public  opinion,  which  will  show 
itself  in  no  uncertain  manner  in  the  number  and 
class  of  sales. 

MONEY  FROM  OLD  RECORDS. 

John  Pass,  the  talking  machine  and  piano 
dealer  of  Denver,  Col.,  like  many  others  in  the 
trade,  receives  some  curious  letters.  Here  is  a 
gem  received  by  Mr.  Pass  from  Mrs.  J.  M. 
Petzer,  of  Villa  Grove,  under  date  of  Dec.  25: 

"Dear  Sir — I  have  just  received  your  Letter 
notifying  me  that  you  would  alow  me  10c.  a  piece 
for  my  old  records  now  I  have  taken  extra  good 
care  of  my  records  and  they  are  as  good  as 
new  one  except  the  songs  and  the  music  is  old 
you  can  just  erace  the  old  songs  off  and  put  new 
ones  on  and  sell  the  large  ons  for  $1.00  and 
the  small  ones  for  50c.  that  is  just  what  I  paid 
for  them  and  I  can  get  the  very  same  records 
now  from  Sears  Rae  Buck  in  Chicago  for  a 
great  deal  less." 

REQUEST  FOR  MESSAGE  FROM  EDISON. 

Regarding  their  reasons  for  not  acceding  to 
the  requests  for  certain  records,  the  National 
Phonograph  Co.,  through  the  medium  of  the 
"Phonograph  Monthly,"  took  the  opportunity  re- 
cently to  acquaint  their  dealers  and  patrons 
with  the  facts  governing  the  position  taken  by 
the  company  in  certain  instances  as  follows: 
"One  oft  rei)€ated  request  is  for  a  'Message  from 
Edison.'  A  man  from  Kansas  City  says  briefly 
and  compellingly,  'It's  up  to  Thomas  A.  Edison 
to  make  a  record.'  A  Vermont  lady  who  is  good 
enough  to  relate  her  family  history  in  full  and 
the  many  and  severe  illnesses  from  which  she  has 
recovered,  says,  in  conclusion,  'After  this  letter 
I  expect  Mr.  Edison  to  make  a  record.'  There 
are  many  similar  letters  and  although  we  appre- 
ciate the  interest  evinced  in  the  phonograph's 
inventor,  we  must  say  there  is  no  likelihood  of 


N( paperV 

|hohocrap}£ 

iacouer) 


THE  ALLEN 

TALKING  IviAcillNE  HORN 


Pat.  Jan.  9th  1906 
No.  1022. 


MANUFACTURED  BY 

Wm.  J.  SCHROTH 

KOBE,  JAPAN. 

None  Genuine 
Without  This 
Trade  Mark 


HERETOFORE  there  has  been  a  certain  amount  of  preju- 
dice, especially  by  those  musically  trained,  against  the  Talking 
Machine  on  account  of  a  peculiarly  unpleasant  "blast"  or  metallic 
sound  foreign  to  the  record. 

This  rasping  sound  is  due  principally  to  the  horn,  which  in  the 
first  place,  is  manufactured  of  metal,  and  secondly  is  generally 
not  constructed  upon  scientific  principles. 

This  fault  is  corrected  by  using  the  .-XLLEN  FIBER  HORN, 
made  by  hand,  of  a  Japanese  rice  fiber  material,  finished  with  a 
beautiful  lac(|uer,  put  on  by  a  new  patenteil  process  in  a  permanent 
glossy  iet  black  c^lor. 

Beautifully  Decorated  by  Talented  Japanese  Jtrtists 


CAN  BE  USED  ON  ALL  TALKING  MACHINES 


BYRON  MAUZY 

Sole  Distributor  for  the  United  States 
Byron  Mauzy  Music  Building,  1175  O'Farrell  Street 

SAN   FRANCISCO,  CAL. 


WRITE  US  REGARDING  THE  EXCLUSIVE  SALE  IN  YOUR  TERRITORY 


such  a  thing  happening.  No  living  American  has 
been  made  the  subject  of  so  many  newspaper  and 
magazine  stories  as  Mr.  Edison,  but  he  prefers 
to  remain  in  his  laboratory  and  keep  out  of  the 
lime  light.  He  shrinks  from  the  idea  of  making 
a  record  to  he  distributed  broadcast.  He  is  not 
a  professional  record  maker,  but  an  inventor; 
and  if  our  friends  only  think  for  a  moment,  every 
phonograph  is  a  'message  from  Edison.' 

WANTED    RECORDS   OF  VERSES. 

"Another  thing  frequently  demanded,"  says 
this  publication,  "that  we  make  records  of  verses 
submitted,  on  the  grounds  that  they  would  'sell 
well.'  A  contributor  from  the  Middle  West  wants 
us  to  make  a  record  of  a  song  that  was  sung  a 
great  deal  in  her  young  days.  She  does  not  call 
to  mind  its  title  or  author,  but  thinks  the  first 
verse  opened  in  this  spirited  manner,  'O  little 
bird,  I  would  I  were  thy  matel'  and  there  is  a 
line  whistled  by  the  little  birdie  in  every  one  of 
the  verses.  The  tune  has  escaped  her  but  she 
says  we  could  easily  find  out  what  it  was  or  else 
'compose  fresh  music'  Another  writer  says  that 
his  life  has  been  a  thrilling  one  and  a  record  of 
it  would  be  instructive  to  all.  He  enclosed  a  few 
details  of  his  younger  days  commencing  thus: 

"  'The  schools  that  were  when  I  was  young 
Did  oft  my  heart  annoy  ; 
And  so  I  made  a  strong  resolve 
To  be  a  sailor  boy. 

Yo  !  Ho !  for  the  brjny  deep.' 

"The  few  details  took  seven  minutes  to  read 
aloud  and  as  they  foreshadowed  a  life  of  extreme 
complexity  there  is  no  telling  how  many  hun- 
dred records  it  would  take  to  do  his  career  jus- 
tice." 

TOO  MANY  RECORDS  ISSUED. 

Following  closely  upon  the  recent  discussion 
in  the  United  States  regarding  the  number  of 
new  records  listed  each  month,  the  British  talk- 
ing machine  trade  have  taken  up  the  matter  as 
it  affects  their  record  business  and  they  seem  to 
be  of  the  opinion  that  there  are  entirely  too 
many  records  issued  each  month  at  the  pres- 
ent rate.  Both  cylinder  and  disc  records  are  re- 
ferred to  as  about  one  hundred  titles  of  the  latter 
and  many  more  of  the  former  style  of  records  are 
reissued  each  month,  while  there  is  a  pronounced 
tendency  upon  the  part  of  the  record  makers  to 
increase  that  number.  Those  who  have  ex- 
pressed an  opinion  state,  and  perhaps  rightly  too, 
that  the  excessive  number  of  records  tend  to  over- 
stock the  dealer  and  render  a  large  portion  of  his 
record  stock  unsalable,  as  with  so  many  new  ti- 
tles each  month  to  choose  from  the  public  natur- 
ally refuses  to  purchase  from  lists  of  previous 
months  under  the  Impression  that  they  are  out  of 
date.  With  so  many  manufacturers  in  the  field 
there  are  naturally  each  month  a  number  of 
records  of  the  same  title,  which  the  dealer  is  com- 
pelled to  carry  in  stock  if  he  represents  the  sev- 
eral makes.  No  remedy  has  been  suggested  up 
to  the  present  time  but  the  matter  is  receiving 
earnest  attention  which  will  likely  result  in  some 
solution  of  the  difficulty. 


SCOFFERS  BECOMING  CONVERTED 


To  the  Usefulness  and  Value  of  the  Moving  Pic- 
ture Machine — Illustrations  at  Sportsmen's 
Show. 


One  of  the  novel  features  of  the  first  annual 
Sportsmen's  Show  held  recently  at  the  Grand 
Central  Palace  was  the  utilization  of  the  moving 
picture  machines  to  illustrate  scenes  of  forest, 
fish  and  game  in  all  parts  of  the  world.  A  hip- 
popotamus hunt  taken  in  South  .\frica  was  a 
special  attraction,  while  the  moving  picture  of 
Arctic  life  by  Anthony  Flola  was  widely  com- 
mented on.  The  pictures  also  of  moose,  cari- 
bou, woodcock  and  duck  hunting,  tuna  and  tar- 
pon fishing  were  much  admired  and  added  un- 
doubtedly to  the  attractiveness  of  this  show. 
The  moving  picture  is  proving  to  be  as  educa- 
tional a  factor  in  its  own  field  as  is  the  talking 
niaihine.  It  is  filling  a  place  of  usefulness  and 
(ionionstrating  its  right  to  the  consideration  of 
the  most  intellectual  and  learned  of  our  people. 
The  scoffers  are  gradually  becoming  converted 
we  are  glad  to  note. 


THE  TALKING  MACHINE  WORLD. 


59 


THE  GENIUS^OF  EDISON. 

From  Earliest  Boyhood  He  Has  Been  Improv- 
ing Old  and  Inventing  New  Things — Rise 
from  Poverty  to  Wealth  Reads  Like  the 
Arabian  Night's  Tale — Views  of  a  London 
Paper. 


Mucli  as  lie  is  admired  few  realize  the  extent 
or  true  value  of  Thomas  A.  Edison's  many  re- 
markable achievements.  From  his  very  earliest 
days  he  was  given  to  inventing  or  trying  to  im- 
prove existing  methods,  and  it  is  related  by  a 
writer  in  a  London  paper  "Mainly  About  People," 
that  his  first  essay  in  this  direction  was  an  en- 
deavor to  hatch  some  eggs  by  sitting  on  them 
himself!  Of  course  this  will  be  taken  with  a 
grain  of  salt.  The  writer. then,  says:  "His  won- 
derful rise  from  a  newsboy  to  the  world's  great- 
est inventor  reads  more  like  a  page  from  the 
"Arabian  Nights"  than  soiber  fact.  Some  idea 
of  his  preserverance  may  be  gained  from  the 
fact  that  when  quite  a  youngster  he  made  up  his 
mind  to  read  all  the  books  in  the  Detroit  free 
library — over  50,000  in  all.  Of  course,  the  feat 
proved  impossible,  but  before  he  gave  up  he  had 
read  more  than  most  men  of  middle  age  have 
ever  even  heard  of. 

"Like  most  geniuses.  Edison  is  not  a  very  good 
business  man,  and  although  he  has  made  huge 
sums  of  money,  he  cares  little  for  wealth. 
Strange  to  say,  in  spite  of  his  powers  of  prac- 
tical invention,  he  is  a  very  poor  hand  at  arith- 
metic. 

"One  of  his  pet  hobbies  is  the  collection  of 
phonographic  records  of  the  voices  of  his  numer- 
ous friends.  Most  people  who  visit  him  are  asked 
to  speak  into  a  phonograph,  and  their  sayings  are 
most  carefully  preserved,  to  be  repeated  again 
afterward  whenever  the  inventor  feels  inclined. 

"As  most  people  are  aware,  Mr.  Edison  has 
for  many  years  been  troubled  with  deafness. 
Some  time  ago  a  famous  specialist  announced 
that  he  thought  the  trouble  could  be  remedied  if 
Edison  would  submit  to  an  operation.  But  this 
he  absolutely  refused  to  do. 

"Although  he  finds  his  affliction  a  disadvantage 
in  ordinary  life,  he  considers  it  a  Messing  when 
he  is  engaged  in  thinking  out  his  marvelous  in- 
ventions. 'No  matter  what  the  rest  of  you  are 
doing,  or  how  much  noise  you  are  making,'  he 
once  said  to  a  friend,  'it  doesn't  bother  me,  and 
I  am  able  to  concentrate  my  mind  fully  upon  the 
subject  in  hand  without  interruption.' 

"Most  great  inventions  have  been  discovered 
by  accident,  and  there  is  a  curious  story  of  how 
Mr.  Edison  invented  incandescent  light.  For 
some  reason  or  other  he  had  neglected  to  pay 
his  gas  bill,  and  an  irate  collector  called  upon 
him  for  the  money. 

"It  so  happened  that  Edison  was  busily  en- 
gaed  in  working  and  did  not  settle  up  at  once. 
Shortly  afterward,  to  his  great  annoyance,  the 


gas  was  cut  off.  This  so  piqued  the  inventor  that 
he  there  and  then  determined  to  discover  some- 
thing which  would  harm  the  gas  companies.  He 
set  to  work  with  a  will,  and  the  result  of  that 
night's  pique  was  the  invention  of  the  incandes- 
cent light." 


GOOD  REPORTS  FROM  LOS  ANGELES. 


Dealers   Report   Gains  Over   Last   Year  With 
High  Priced  Goods  in  Demand — A.  G.  Hig- 
gins  of  the  Victor  Co.  Enthuses  Over  South- 
ern California — Out-of-Town  Trade  Also  Sat- 
Jsfactory — The  Outlook  Is  Good. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  January  6,  1908. 

December  closed  with  great  satisfaction  on  the 
part  of  mostly  all.  Business  in  general  has  been 
good,  if  not  excellent.  Most  dealers  have  made 
a  great  gain  over  last  year  even  though  there 
are  several  new  dealers  and  jobbers  in  the  field. 
The  demand  for  high  priced  goods  was  ahead 
of  previous  years.  Victrolas  and  cabinets  were 
greatly  in  demand,  selling  as  though  they  were 
Victor,  Jr.'s. 

All  houses  seem  to  be  very  short  of  records 
in  both  cylinder  and  disc,  owing  to  the  enormous 
number  sold.  Out  of  town  dealers  were  as  busy 
as  they  could  be,  using  more  high  classed  goods 
such  as  Victrola  cabinets  and  red  seal  records, 
which  they  have  done  little  with  heretofore. 

Albex't  G.  Higgins,  of  the  Victor  Co.,  made  a 
short  stay  in  this  city  while  on  his  way  home. 
He  expressed  some  little  surprise  at  the  healthy 
state  of  trade  here  and  was  greatly  impressed 
with  the  city,  but  more  so  with  Pasadena,  where 
he  could  hardly  believe  it  was  the  month  of 
December,  when  his  mind  wandered  eastward 
to  the  sleet  and  snow  in  contrast  with  the  sun- 
shine and  flowers  of  the  Southwest.  While  driv- 
ing about  the  residence  section  of  Pasadena,  he 
remarked:  "Give  me  a  home  here  and  I'll  say 
good-bye  to  the  rest  of  the  world."  After  a 
short  stay  at  home  he  is  expected  to  make  a  busi- 
ness visit  to  Lbs  Angeles,  where  he  can  spend 
more  time  in  admiration. 


SOME  PO{NTERS_ANENT  MEXICO. 

Consul-General  Gottschalk  Says  That  Manufac- 
turers Shouldi  be  Cautious  in  Protecting  Their 
Interests  in  Mexico. 


According  to  a  recent  report  of  Consul  Gen- 
eral A.  L.  M.  Gottschalk,  of  Mexico  City.  Ameri- 
can manufacturers  cannot  'be  too  cautious  in  pro- 
tecting their  interests  in  that  country.  As  an 
illustration  of  the  necessity  of  registering  all 
trade-marks  he  cites  the  case  of  a  shoe  manu- 
facturer of  the  United  States  as  follows:  "It 
appears  that  the  shoe  company  in  question  has 
been  making  shipments  of  its  products'  to  Mexico, 


through  the  port  of  Tampico.  It  is  claimed  that 
a  resident  there,  observing  the  success  which 
these  goods  obtained  upon  the  market,  has  writ- 
ten to  the  manufacturers,  stating  that  he  had 
already  copyrighted  their  trade-mark  in  Mexico 
and  that  they  were  infringing  upon  his  rights  in 
the  matter.  Having  no  data  at  hand  as  to  the 
merits  of  the  case,  I  wrote  the  American  asso- 
ciation of  manufacturers  which  forwarded  the 
complaint,  recommending  that  the  firm  avail 
themselves  of  the  services  of  a  local  law  firm  of 
unquestioned  reliability  to  submit  to  the  local 
courts  their  grievance  against  the  apparent  tres- 
passer. 

The  case  seems  to  be  one  that  should  be  pre- 
sented to  American  manufacturers  for  their  in- 
formation. Manufacturers  and  exporters  in  the 
United  States  are  too  prone  to  think  and  to  act  as 
if  compliance  with  their  home  laws  guaranteed 
them  against  all  possible  injury  or  prejudice 
abroad.  The  case  outlined  should  show  clearly 
that  it  is  the  duty  of  firms  who  export  success- 
fully a  certain  class  of  jpierchandise  to  Mexico 
to  proceed,  in  their  own  interest,  to  register 
their  trade-mark  in  this  country.  A  large  num- 
ber of  American  concerns  neglect  to  fulfill  the 
requirements  of  the  Mexican  incorporations  law 
(stamp-tax  law),  in  consequence  of  which,  al- 
though they  may  not  themselves  be  aware  of  it, 
they  have  absolutely  no  legal  existence  in  the 
country.  It  is  this  neglectful  oversight  of  many 
American  business  men  who  deal  with  foreign 
countries  that  so  often  is  disparaging  and  causes 
irremediable  damage  to  American  trade. 


ADVANCE  OF  MECHANICAL  MUSIC. 


A  Brooklyn  Writer  Decants  Upon  the  Growth 
in  Popularity  of  American  Made  Music  and 
the  Days  When  the  Swiss  Music  Box  Was 
Pre-eminent — We  Have  Grown  Since. 


The  advance  of  mechanical  music  in  America 
was  made  strikingly  apaprent  by  A.  N.  Oldgirl 
in  the  Brooklyn  Citizen  recently.  He  wrote  as 
follows:  "Beford  this  country  began  manufactur- 
ing its  'own  continuous  music  machinery  the 
Swiss  music  box  filled  the  long-felt  want  for 
melody-while-you-wait.  It  used  often  to  be  a 
toss-up  between  a  grand  piano  or  a  $300  music 
box  direct  from  the  Canton  Strausswaltz.  It  was 
usually  kept  in  the  dim  and  religious  twilight 
of  the  parlor,  and  only  wound  up  for  a  cycle  of 
four  popular  selections  when  eminent  company 
was  present.  After  that  it  would  have  to  be 
taken  to  a  watchmaker  for  repairs.  The  Swiss 
music  box  was  one  of  the  most  relentless  instru- 
ments known  to  modern  music.  The  tunes  in  it 
were  permanent,  and  after  you  had  once  got 
'Home,  Sweet  Home/  'The  Last  Rose  of  Summer' 
and  'The  Marseillaise'  with  one,  there  was  no  es- 
cape. You  couldn't  change  the  cylinder  under  $10." 


NORTHWESTERN 

TRY  US 


DEALERS 


WE  ARB 

JOBBERS    AND  DISTRIBUTERS 

BXCUUSIVBUV  OR 


EDISON 


VICTOR 


PKonographs  TalKing'  Machines 

and  Supplies 

MINNESOTA  PHONOGRAPH  GO.    SJ^/!:?:"  '^"'^r;..^" 

ual;reince  h.  luoker  MINNEAPOLIS    ::  MINN. 


60 


RECORD  BULLETINS  FOR  FEBRUARY,  1908. 


NEW  EDISON  GOLD  MOLDED  RECORDS. 


9T46 

9747 

9748 
9749 

9750 
9751 
9752 
9753 
9754 

9755 
9756 
9757 
9758 
9759 
9760 
9761 
9762 

9763 

9764 

9765 
9766 
9767 
976S 
9769 


A  Summer  EveniDg  in  the  Alps  

  Edison  Concert  Band 

SometKJdv's  Been  Around  Here  Since  I  re 

Been   Gone   Billy  Murray 

I  Love  You  So  Miss  Ilinljle  and  Mr.  Miller 

The  Crack  Keiiment  I'atrol  

  Edison  Symphony  Orchestra 

Garibaldi   ".  James  Brockman 

Don't  Worry  Miller  and  Werrenrath 

Under  the  Matzos  Tree  Ada  Jones 

The  Girls  of  America  March.  ..  .Albert  Benzler 
Take  Me  With  You  in  Your  Dreams  

  Harry  Anthony 

Rain-in-lhe-Eace  Collins   and  Harlan 

When  the  Violets  Bloom,  Violet.  . Irving  Gillette 

The  Outpost  March  Edison  Military  Band 

Will  He  Answer  "Goo-Goo"?  Stella  Tobin 

He  Lifted  Me  Anthony  and  Harrison 

Romance  and  Reality  Edward  M.  Favor 

American  I'olka  John  Kimmble 

1  Miss  You  Like  the  Roses  Miss  the  Rain.. 

.-   Reed  Miller 

The  Little  Old  Log  Cabin  in  the  Lane.... 

  Edison  Male  Quartet 

Imitation  of  Amateur  Xight  at  the  Vaude- 
ville  Steve  rorter 

The  Smiler   •  Vess  L.  Ossman 

Two  Little  Baby  Shoes  Byron  G.  Harlan 

August  and  Katrina.Ada  Jones  and  Len  Spencer 

Much  Obliged  to  You  Arthur  Collins 

Kins  of  Rags  Edison  Military  Band 


ZON-O-PHONE  lO-INCH  RECORDS. 


zax-O-l'HONE  COXCEKT  BAND. 

Anvil  Chorus  (from  '11  Trovatore")  

Merry  Widow  March  

Mills"'   Medley  Waltz   

Wilhelmina  Waltz   

ZOX-O-l-HOXE  OnCHESTCA. 

Ach  te  oczy  : — Mazurka  and  Three-Step  

Idealia  Waltz   

O'Neill   of  Derry — Waltz  

Popular  Chorus  Medley  Xo.  1  

VIOLIN   SOLO  BY  HENliV   HKSS,   WITH  OUCH.  ACCOMP. 

972    Serenade  No.  1  (A  major)   

WHISTLING    SOLO   BY   JOE   BIXMOXT.,  OUCH.  ACCO-Ml'. 

956  Whistle — ^Intermezzo    Two  Step.  .  .  .   

VOCAL     SELECTION.S     WITH    ORCH.  ACCO.Mr. 

As  Long  as  the  World  Rolls  On..I'eerless  Quartet 

Band  Box  Girl  Ada  Jones 

Bve  Bve  Dearie  Byron  G.  Harlan 

Creole' I/Jve  Song  Roberta  Glanville 

If  I  Should  Fall  in  I-<3ve  With  You  

 Alice  C.  Stevenson  and  Frank  C.  Stanley 

I  Know  a  Lovely  Garden  Henry  Burr 

Much   Obliged  to  You  .irthur  Collins 

Nothing  but  Leaves  ( Sacred)  ..  Metropolitan  Trio 

liambler    Minstrel    No.  6  

Smile.  Smile.  Smile.  .Ada  Jones  and  Billy  Murray 
Somebody's    Been    Around    Here    Since  I've 

Been  Gone   Billy  Murray 

Way  Down  in  Colon  Town  Billy  Murray 

When   Summer  Tells  Autumn  Good-Bye.... 

 Frank  C.  Stanley  and  Henry  Burr 

Will  He  .\nswer  Goo-Goo?  Ada  Jones 

You've  Gut  to  Love  Me  a  Lot  

 Ada  Jones  and  Len  Spencer 


969 
971 
951 
97U 

952 
953 
954 
955 


957 
973 
958 
974 
959 

960 
961 
962 
963 
964 
965 

966 
967 

975 
968 


NEW  VICTOR  RECORDS. 


5326 
5390 

5325 
31689 


Size. 
10 
10 

lu 

10 
12 


AUTHCr.    TRVOB'S  BAND. 

Number. 

5324     International    Maich  Roberts 

"Shoulder   .\rms"    March  Rose 

"His  Honor  the  Mayor  '  Melodies   

Edwards-Aarons 
Pilgrims'  Chorus  (from  Lombard! )  .  .Verdi 
Oberon   Overture  Weber 

VICTOH   OKCHESTIiA.   WALTEK    B.    Itor;HItS,  CONDUCTOR. 

5333  Barcarolle  from  Contes  d'Uoffman — (Tales 
of  Hoffman  I  (with  duet  for  two  violins, 
bv  Howard  Rattay  and  Henry  Hess.  .  .  . 

5303    Snow  Birds  Mazurka  iwith  bird  warbling)  10 

CI-\1IIXKT  AND  FLI  TE  DI  KT  BY  CHKI.STIE  AND  LYONS. 
ACCO.\!P.    BY    VICTOR  OI.CHESTUA. 

5327  Dreamy    Moments  Ehrich  10 

WHISTLING    SOLO    BY   ALICE    J.    SHAW^    WITH  OKCH. 

5306    La   Gazelle   Bendix  10 

CONTRALTO    SOLO    BY    CORI.NNE    MORGAN,   ACCO.MP.  BY 
VICTOlt  ORCII. 

5328  Bliss  Forever  Past   (from  Bohemian  Girl) 

  Balfe  10 

SOPRANO  SOIX)  BY   HKI.ENE  NOLDI,  ACCOMP.  BY  VICTOP. 
ORCH. 

31691     Inflammatus   (from  Stabat  Mater)  .  Rossini  12 
DONALD   HUGH    .MACURIDK.   SOPRANO,   ACCOMP.    BY  VICTOR 
OIK'II. 

5329  Angels  Ever  Bright  and  Fair  (from  Tbeo- 

dfora)   Handel  10 

TENOR   SOLO   BY    KRKDERIOK   C.   FRKE.MANTEI.,   ACCcrMP  BY 
VICTOR  ORCH. 

31091     Ave  Maria  (Latin)   Franz  Abt 

BARITONE    SOLOS    BY    ALAN    TURNER,    WITH  ORCH. 

0336    The    Evening    Star     (from  Tannhauser) 

  Wagner 

31693    As  lyong  as  the   World  Rolls  On  Ball 

5342    Rule  Britannia  (with  male  chorus)  .. Arne 

BARITONK    SOLO    BY    PERCY    HE.MCS,    ACCO.MP    BY  VICTOR 
ORCH. 

The  Song  of  a  Heart  Tunison 

SONGS    BY    BILLY    MIRRAY.    WITH  ORCH. 

.Much  Obliged  to  You  Burt 

I.'nder  Any  Old  Flag  at  All  (from  Talk  of 

New   York)   Cohan 

DUET    BY    fOLI.INS    AND    HARLAN.    WITH  ORCH. 

5337    I'm  Going  on  the  War  Path  Feist 

DUET    BY    STANLEY    AND    MACDONOliGH,    WITH  ORCH. 

.'■i332    The  Flowers  Outside  the  Cafe  Solman  10 

DUET  BY    MISS  STEVENSON  AND  .MR.   MACDONOUCH.  WITH 
ORCH. 

5340    I    I-ove    You    So    (Waltz)    from  Merry 

Widow   Lehar  10 

BILLY    ML'RRAY    AND    HAYDN    QUARTET.    WITH  ORCH. 

5330  I'm   Happy  When   the   Baud  Plays  Dixie 

  Vanderveer  10 

MALE    QUARTET    BY    TIIK    HAYDN    QUARTET.    WITH  ORCH. 

6.331    Down  In  the  Old  Cherry  Orchard  

  Bryan-Henry  10 

DESCRIPTIVE    SPECIALTY    BY    MISS    .lONES    AND  MR. 
SPENCER.    WITH  ORCH. 

6334    You've  Got  to  Ix)ve  Me  a  Lot   10 

DESCRIPTIVE    SPECIALTY    BY    SPENCER    AND  GlRAllD. 

0338    The  Stranded  Circus  Spencer  10 


31692 


5335 
5339 


12 


10 
12 
10 


12 
10 
10 
10 


Ar.THLR    PRYOU  S  BAND. 

5301    King  of  Rags  (A  Two-Step  Oddity)  

  Swisher  S 

DUET    BY    MACDONOLGH   A.ND    BELMONT,    WITH  ORCH. 

5314    Robin     Redbreast      (from  "Happyland") 

  De  Koven  S 

TENOR    SOLO    BY    BYRON    G.    H.YKLAN.    WITH  ORCH. 

5310    Two  Blue  Eyes   Morse  8 

HYMN   BY   FREDERICK    C.    FREEMANTEL.    WITH  ORCH. 

5341    The  Ninety  and  Nine   ...Sankey.  8 

DUET    BY    MISS    JONES    .YXD    MR.    MURR.YY,    WITH  ORCH. 

5317    Make   Believe   Morse  8 

YANKEE    TALK    BY    CAL  STEWART. 

Uncle  Josh  at  the  Dentist's   8 

CARLO    ALBANI.  TENOR. 

Trovatore — Deserto    sulla    terra  (Naught 

on  Earth  Is  Left  Me)....  Verdi  10 

Ballo    in    Maschera — Barcarola — Di   tu  se 

fidele  (The  Sea  Will  Bear  Me)  Verdi  10 

Otello — Ora  e  per  sempre  addio  (And  Now 
Farewell)   Verdi  12 

H.    EVAN    WILLIAMS.  TENOR. 

All  Through   the  Night — Welsh  Air   12 

IIANOFORTE    SOLO    BY    FRANK    LA  FOKGE. 

Etude    de    Concert  MacDowell  12 

MARIO  ANCON-i^  B-ARITONE. 

Puritani — Ah  per  sempre  (To  Me  Forever 

Lost)   Bellini  10 

Otello — Era    la    notte    (Cassio's  Dream) 
  Verdi  10 

EMILIOi  IE   GORGORZA.  BARITONE. 

Faust — Dio    possentc    l  Even    the  Bravest 
Heart)   Gounod  12 


favor  the  Smoot  or  the  Kittredge  bill,  both  of 
which  are  now  before  the  committee,  remains  to 
be  seen.  The  talking  machine  record,  mechan- 
ical instrument  and  perforated  music  roll  manu- 
facturers, as  well  as  the  music  composers  and 
publishers,  are  greatly  concerned  over  the  di- 
lemma, and  the  filling  of  the  vacancj-  is  being 
eagerly  canvassed  as  to  the  probable  copyright 
attitude  of  the  new  Democratic  member. 


ZULU  KING  LIKES  THE  "TALKER.' 


5282 
G4081 
64082 
74090 

74100 
74101 
87014 
S7015 

74102 


Also  Plays  the  Organ  Very  Well — Not  a  Canni- 
bal But  a  Civilized  and  Educated  Man. 


DEATH  OF  SENATOR  MALLORY. 


Minority  Member  of  the  Patents  Committee 
Passes  Away — May  Have  Some  Influence  on 
the  Copyright  Bill. 


(Special  to  The  Talking  Machine  World.) 
Washington,  D.  C,  December  30,  1907. 

The  death  on  December  23  of  the  Hon.  Stephen 
R.  Mallory,  United  States  Senator  from  Florida 
and  a  minority  member  of  the  Patents  Commit- 
tee, opens  up  another  prospective  complication 
on  the  copyright  bill  introduced  by  Senator 
Smoot,  of  Utah,  chairman  of  this  committee,  and 
which  is  practically  of  the  same  tenor  and  na- 
ture, so  far  as  the  exemption  of  copyright  music 
reproduction  on  records  and  other  automatic  de- 
vices is  concerned,  as  that  of  the  measure 
brought  for'ward  in  the  House,  by  Representative 
Currier,  chairman  of  the  Patents  Committee. 
The  deceased  Senator  endorsed  the  minority  re- 
port— in  fact,  was  its  author — presented  in  oppo- 
stition  to  the  Kittredge  bill  introduced  during 
the  session  of  the  Fifty-ninth  Congress,  that 
failed  of  passage. 

This  session  the  Smoot  bill  is  expected  to  be 
the  majority  report,  unless  the  death  of  Senator 
Mallory,  making  a  vacancy  on  the  committee, 
should  make  a  difference.  Whether  the  new  ap- 
pointee, whore  name  will  not  be  announced  until 
after  the  holiday  recess,  on  Monday  next,  will 


A  dispatch  from  London  says  that  Dinizulu, 
head  chief  of  the  ferocious  Zulus,  renowned  as 
the  best  fighters  among  the  natives  of  Africa,  has 
allowed  a  lone  sheriff  to  go  into  Zuhtland  and  at- 
tack him.  His  British  neighbors  in  Natal  say 
he  has  been  making  mischief,  inciting  the  blacks 
to  "remove"  the  white  colonials.  They  got  to- 
gether a  lot  of  troops  and  seemed  about  to  send 
them  against  him  when  he  sent  a  message  to  the 
Governor  asking  what  the  military  preparations 
meant,  and  why,  if  he  had  done  wrong,  he  was 
not  arraigned  before  a  civil  court  and  given  a 
fair  trial.  So  a  sheriff  was  sent  after  him  with 
a  warrant  and  Dinizulu,  son  of  the  warlike  Cete- 
wayo,  quietly  ■went  along  to  be  tried. 

Dinizulu  lives,  when  h^  is  at  home,  in  a  well 
constructed  building,  furnished  in  the  English 
fashion,  with  large  mirrored  -n'ardrobes  in  his 
bedroom  and  all  the  appliances  of  civilized  life. 
He  has  a  brick  house  for  any  English  guests, 
and  has  an  English-speaking  native  valet  to  at- 
tend them.  At  night  he  entertains  his  guests 
with  a  gramophone,  with  English  records,  and, 
if  well  enough,  plays  the  organ  himself  and  sings 
to  his  own  accompaniment,  his  favorite  song, 
which  he  sings  in  English,  being  "Home  Sweet 
Home."  He  is  a  fluent  Zulu  scholar,  and  writes 
with  ease  in  a  bold  hand,  and  also  speaks  Eng- 
lish. 


HAPPENING  SUGGESTS  AN  IDEA. 


Perhaps  the  most  wonderful  of  all  the  stories 
of  the  talking  machine's  accomplishments  comes 
from  right  here  in  New  York.  According  to  the 
tale,  a  burglar  broke  into  the  store  of  a  music 
dealer  in  Tenth  avenue  and  while  rummaging 
around  struck  the  starting  lever  of  a  talker.  As 
the  music  started  it  awoke  the  bull-dog,  who 
routed  the  burglar.  Fine  watchdog  that  needed  a 
talker  to  wake  him  when  trouble  was  near. 


Disc 
Record 
Cabinets 


No.  507.   CYLINDER  RECORD  CABINET 
Mahogany.    Golden  Qt.  Oak.    Serpentine  Front. 
Holds  250  Records. 


Cylinder 

Record 

Cabinets 


^E\V  Patterns  now  being 
niannfactnred  eclipse  all 

previous  efforts.  Big  im- 
provements have  been  made 
and  a  new  idea  worked  out 
in  our  Cjdinder  Cabinets. 
These  New  Cylinder  Cabinets 
will  not  contain  the  pegs  but 
will  be  arranged  to  hold  the 
complete  tlannel  lined  Car- 
tt)ns.  Possibility  of  breakage 
greatly  reduced  and  the  pro- 
tection from  dust  and  dirt 
perfect. 

Write  for  Illustrations  and  Prices. 

The  Udell  Works 

Indianapolis,  Ind. 


THE  TALKING  MACHINE  WORLD. 


61 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  Talking  ilacliine  Wdilil.j 
Washington,  D.  C,  Jan.  6,  1908. 
Talking  Machine.     Horace  Sheble,  Philadel- 
phia, Pa.,  assignor  to  the  Hawthorne  &  Sheble 
Mfg.  Co.,  same  place.    Patent  No.  872,586. 

This  invention  concerns  talking  machines  and 
relates,  more  particularly,  to  the  construction  o£ 
the  sound-conveying  and  amplifying  tube  or 
horn.  The  object  of  the  invention  is  to  provide 
an  improved  construction  of  such  sound-convey- 
ing tube,  the  use  of  which  results  in  a  more 
faithful  reproduction  of  the  sound  recorded. 

In  the  talking  machines  heretofore  constructed 
it  has  been  common  to  provide  a  sound-convey- 
ing tube  tapering  from  end  to  end,  the  small 
end  thereof  supporting  the  sound  box,  and  the 
inventor  has  found  that  greater  fidelity  of  sound 
reproduction  can  be  obtained  by  so  constructing 

the  sound-con- 
'^■^  veying  tuibe  that 

the  interior  there- 
of near  the  end 
to  which  the 
sound  box  is 
affixed  consists  of 
a  plurality  of 
sections  of  pro- 
g  r  e  s  s  i  V  ely  in- 
creasing cross- 
sectional  area. 
The  smallest  of 
these  sections 
c  o  m  m  u  n  ic  ates 
with  the  chamber 
directly  in  r  e  a  r 
of  the  diaphragm 
of  the  sound  box 
and  is  consider- 
ably smaller  in  cross-section  than  that  chamber. 
This  section  is  of  comparatively  short  length, 
as  are  the  succeeding  ones,  except  the  last,  which 
may  be  of  any  desired  length,  and  a  tapering 
amplifying  horn  is  connected  to  the  end  of  this 
section.  If  desired,  the  sectional  tube  and  horn 
may  be  coupled  together  in  a  manner  permitting 
relative  movement,  the  sectional  tube,  in  this 
case,  corresponding  to  the  tone-arms  now  in  gen- 
eral use.  Preferably  the  tube  and  horn  are  circu- 
lar in  cross-section,  the  sections  of  the  tube  being 
cylinders  of  small  length,  except  the  last,  whose 
length  is  determined  by  the  length  desired  for 
the  complete  tone-arm.  The  sections  of  the  tone- 
arm  are  so  constructed  and  assembled  that  the 
end  of  each  extends  a  short  distance  into  the 
end  of  the  next  larger  section,  so  that  a  series 
of  air  chambers  or  pockets  are  provided  about 
the  ends  of  the  sections.  By  reason  of  this 
construction,  the  diaphragm  of  the  sound  box 
can  vibrate  more  freely  as  the  air  pressure 
thereon  is,  under  certain  circumstances,  consid- 
erably reduced. 

The  preferred  embodiment  of  the  invention  is 
illustrated  in  the  accompanying  drawings,  in 
which  Fig.  1  is  an  elevation  of  a  portion  of  a 
talking  machine  broken  away  and  sectioned  in 
part;  Fig.  2  is  a  longitudinal  section  of  a  tone- 
arm  on  line  2 — 2  of  Fig.  3;- and  Fig.  3  is  a  trans- 
verse section  on  line  3 — 3  of  Fig.  2. 

Talking  Machine.  Henry  B.  Babson  and  An- 
drew Haug,  New  York,  N.  Y.,  assignors  to  Uni- 
versal Talking  Machine  Co.,  Newark,  N.  J.  Pat- 
ent No.  872,783. 

This  invention  relates  generally  to  talking 
machines  and  more  particularly  to  supporting 
means  for  mounting  the  reproducer  in  operative 
relation  to  the  horn.  In  certain  types  of  ma- 
chines of  this  class  now  in  general  use,  pro- 
vision is  made. for  supporting  the  horn  and  re- 
producer independently  of  each  other,  the  ar- 
rangement being  such  as  to  permit  the  horn  to 
be  swung  around  into  any  desired  position  while 
the  reproducer  is  either  in  or  out  of  operation, 
without  disturbing  the  same,  and  at  the  same 
time  to  permit  free  movement  of  the  reproducer 
without  such  motion  being  transmitted  to  the 
born.    While  such  an  arrangement  affords  many 


obvious  advantages  and  has  received  general  ap- 
proval, objection  is  made  to  the  particular  forms 
of  mechanism  heretofore  employed,  owing  to  the 
large  number  of  parts,  the  care  and  accuracy 
required  in  fitting  and  assembling  the  parts  to 
insure  proper  co-operation  and  the  general  com- 


plication involved  in  the  construction  which  ren- 
ders it  expensive,  difficult  to  adjust  and  alto- 
gether unsatisfactory  from  the  point  of  view  of 
both  the  manufacturer  and  user. 

The  present  invention  is  designed  to  obviate 
the  objectionable  features  above  pointed  out  in 

the  production  of 
a  reproducer  sup- 
porting arm  and 
mounting  there- 
for employing  a 
minimum  n  u  m  - 
ber  of  parts  of  a 
form  suitable  for 
being  manufact- 
ured at  a  com- 
p  a  ra  t  i  V  ely  low 
cost,  readily  as- 
sembled or  dis- 
connected, and  so 
arranged  as  to  co- 
act  efficiently  in 
permitting  free 
movement  of  the 
reproducer  and  its 
ready  adjustment 
in  or  out  of  operative  relation  to  the  sound 
record. 

The  accompanying  drawings  will  serve  to  illus- 
trate a  device  suitable  for  carrying  the  invention 
into  effect.  Fig.  1  is  a  view  in  side  elevation 
of  a  support  for  a  sound  reproducer,  constructed 
in  accordance  with  the  invention,  the  same  being 


shown  applied  to  a  well  known  type  of  talking 
machine.  Fig.  2  is  a  rear  view  thereof.  Fig.  3 
is  a  vertical  section  on  the  line  s',  s^  of  Fig.  1. 
Fig.  4  is  a  similar  view  taken  on  the  line,  s*,  s\ 
of  Fig.  3. 

Reproducing  Horn  for  Talking  Machines. 
William  E.  Leighton,  Pembroke,  Me.  Patent 
No.  872,828. 

This  invention  relates  to  the  horns  used  on 
the  reproducers  of  talking  machines  and  has  for 
its  principal  object  the  improvement  of  the  horn 
to   the  end  that 
the   tones  repro- 
duced   are  pro- 
longed and  made 
more  clear.  This 
i  s  accomplished 
b  y    attaching  a 
number    o  f  the 
strings     to  the 
horn    which  are 
tuned  to  the  chro- 
matic  scale  so 
that  when  a  tone 
is   made   by   the  ^ 
talking  machine 
record  the  string 
tuned  to  that  tone 

vibrates  in  sympathy  and  also  the  strings  tuned 
to  the  harmonics  of  the  tone. 

Fig.  1  is  a  perspective  view  of  a  conventional 
talking  machine  with  the  improved  horn  secured 


thereto;  Fig.  2,  a  central  longitudinal  sectional 
view  looking  at  one  side  of  the  inner  surface 
of  the  horn;  Fig.  3,  a  cross-sectional  view,  and 
Fig.  4,  a  detail  showing  one  of  the  keys  and  its 
mountings. 

Tone  Purifier.  Adalbert  T.  E.  Wangemann, 
West  Orange,  N.  J.,  assignor  to  New  Jersey 
Patent  Co.,  same  place.    Patent  No.  872,592. 

This  invention  relates  to  devices  for  purifying 
or  improving  the  quality  of  tones  produced  by 
an  instrument  such  as  an  Edison  phonograph  or 
other  talking  machine,  and  may  be  used  also 


WILKESLYKE 

Automatic  Start  and  Stop 

ATTACHMENT 


This  scientific  attachment  is  made  to 
fit  the  famous  Edison  Standard,  Home 
and  Triumph  Phonographs.  It  auto- 
matically starts  the  machine  on  clos= 
ing  the  gate  and  stops  at  the  end  of 
record,  thus  enabling  the  operator 
to  wait  on  customers  or  perform 
other  duties. 


RETAILS 
JOBS  AT 


$3.00 
1.80 


Every  dealer  should  have  one  on  his 
display  machine  —  sells  on  sight.  Ask 
your  jobber  to  supply  you. 

W.  D.  ANDREWS 

sol,e;  distributer 
SYRACUSE,  N.  Y.  BUFFALO,  N.  Y. 


62 


THE  TALKING  MACHINE  WORLD. 


for  recording  purposes  with  such  instruments 
for  improving  the  quality- of  the  record. 

It  is  well  known  that  in  order  to  produce  nat- 
ural sounds,  practically  all  the  sound  waves  pro- 
duced at  a  given  time  should  reach  the  ear  at 
the  same  instant.  If,  for  example,  a  person  is 
listening  to  a  speaker  or  singer  in  a  large  hall, 
the  waves  will,  of  course,  travel  directly  to  the 
listener,  but  there  will  also  be  a  reflection  of 
sound  waves  from  the  walls  of  the  room  which 
reach  the  listener  somewhat  later,  and  a  few  of 


\ — 
\ 


/ 


these  reflections  will  reach  the  listener  in  ampie 
time  to  augment  the  directly  received  sound 
wave — others  will  travel  and  be  reflected  so 
often  and  be  in  consequence  so  weakened  that 
their  influence  on  the  spoken  word  or  the  tones 
of  music  are  nullified;  yet  these  reflected  waves 
have  an  influence  on  the  understanding  of  the 
more  direct  sound  waves  which  reached  the 
listener     first.      The     reflected     waves  plus 


the  direct  waves  give  to  every  such  room  or 
space  its  own  tone  of  resonance,  its  own  peculiar 
character.  Now  in  the  case  of  phonographic 
reproduction,  the  belief  is  that  the  reproducer 
diaphragm  emits  from  the  sound  box  waves 
traveling  in  almost  every  direction,  so  that  two 
principal  classes  of  waves  issue  therefrom  into 


the  resonating  horn,  namely,  those  which  travel 
in  a  direction  parallel  or  slightly  inclined  to  the 
axis  of  the  horn,  which  travel  for  a  considerable 
distance  without  reflection  and  which  may  be 
called  direct  waves,  and  those  whose  direction 
of  travel  is  considerably  inclined  to  said  axis, 
which  are  reflected  after  traveling  a  short  dis- 
tance, and  which  the  inventor  terms  "cross 
vibrations."  It  is  obvious  that  since  the  path 
of  travel  of  the  cross  vibration  is  longer  than 
that  of  the  direct  vibrations,  they  will  reach  the 
listener  later  than  the  direct  and  produce  an 
unpleasant  effect,  a  rumbling  sound;  they  inter- 
fere constantly  with  the  succeeding  direct  waves 
and  cover  up  or  destroy  or  counteract  the  same. 

This  invention  has  for  its  object  the  provision 
of  means  which  furnish  an  easy  outlet  for  direct 
waves  and  hinder  or  obstruct  the  passage  of 
cross  vibrations,  whereby  all,  or  a  large  part  of 
said  cross  vibrations  will  be  eliminated  or  con- 
verted into  direct  waves. 

Fig.  1  is  a  plan  view  of  a  perforated  sheet 
of  metal  which  may  be  used  in  the  construction 
of  one  form  of  .the  invention.  •  Fig.  2  is  a  plan 
view  of  a  similar  sheet  which  may  be  used  in 
constructing  another  form  of  the  invention. 
Fig.  3  is  an  end  view  showing  how  the  sheet  of 
Fig.  2  may  be  formed  into  concentric  tubes. 
Fig.  4  is  an  elevation  of  a  tone  purifier  em- 
bodying the  invention.  Fig.  5  is  a  detail  viev."  of 
one  of  the  tubes  of  Fig.  4.  Fig.  6  is  a  detail 
view  of  another  tube  of  Fig.'  4.  Fig.  7  is  a  sac- 
tion  on  line  7 — 7,  Fig.  4.  Fig.  8  is  a  section  on 
line  8,  8  of  Fig.  7.  Figs.  9,  10,  11  and  12  are 
similar  to  Fig.  4  and  illustrate  various  modifica- 
tions. Fig.  13  is  a  vertical  sectional  view  show- 
ing one  form  of  the  invention  as  applied  to  the 
reproducer  and  amplifying  horn  of  a  phonograph. 
In  all  the  views  corresponding  parts  are  indi- 
cated by  the  same  reference  numerals. 

Recorder  a>d  Reproducer.  Thomas  H.  Mac- 
Donald,  Bridgeport,  Conn.,  assignor  to  Aiherican 
Graphophone  Co.,  same  place.  Patent  No.  873,- 
7G3. 

This  invention  relates  to  recorders  and  repro- 
ducers for  talking  machines  and  has  for  its  ob- 
.iect  to  improve  the  construction  of  the  same,  and 
more  particularly  the  construction  of  the  sound 
box  with  relation  to  the  diaphragm,  and  the  con- 
nection of  the  sound  tube  to  the  sound  box. 
With  this  object  in  -saew  the  invention  consists 
of  a  circular  sound  box  whose  walls  support  the 
diaphragm,  the  crown  or  top  of  the  box  being 
dished  or  concave  with  its  center  very  close  to 
the  diaphragm  and  its  periphery,  where.it  joins 
the  walls,  many  times  farther  removed  from  the 
diaphragm,  so  that  at  the  outer  edge  the  air 


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space  in  the  sound  box  is  many  times  greater 
than  in  the  center.  This  is  accomplished  by 
placing  the  dished  crown  of  the  sound  box  with 
its  convex  side  toward  the  diaphragm  and  its  con- 
cave .side  on  the  exterior  of  the 
box.  The  sound  tube  is  con- 
nected to  the  concave  side  of 
the  sound  box  crown  by  a  ball 
and  socket  joint,  the  socket 
being  preferably  struck  up  in- 
tegrally with  the  metal  of  the 
crown,  and  the  ball  of  the  joint 
being  formed  integral  with  the 
sound  conveying  tube. 

Within  limits  the  inventive 
idea  may  be  embodied  in  a 
variety  of  structures,  and  for 
the  purpose  of  illustration 
there  is  shown  in  the  accom- 
panying drawings  a  recorder 
which  embodies  the  invention,  in  which  draw- 
ings. Fig.  1  is  a  transverse  vertical  section  of  a 
recorder  with  the  recording  style  in  place  upon 
a  record  tablet;  and  Fig.  2  is  a  bottom  plan  view 
of  the  same. 

Phonograph  Hoex.  Frank  B.  Norman,  West 
Orange,  N.  J.,  assignor  of  one-half  to  Samuel  I. 
Kopatousky,  Newark,  N.  J.    Patent  No.  872,577. 

This  invention  relates  to  a  phonograph  horn, 
and  is  designed  to  provide  a  horn  that  is  adapted 
to  be  folded  up,  and  is  made  of  separable  por- 
tions embodying  a  tapered  sleeve  at  the  small 
end,  arms  to  be  detachably  secured  thereto  to 
form  the  large  end,  and  a  covering  of  fabric  to 
be  attached  on  one  end  to  the  tapered  sleeve, 
and  adapted  to  be  buttoned  or  clasped  to  the 
ends  of  the  rods  forming  the  large  end  of  the 
horn. 

The  invention  is  further  designed  to  provide 
means  for  limiting  the  entrance  of  the  rods 
forming  the  large 
end  of  the  horn 
into  the  tapered 
sleeve,  and  also  * 
to  provide  a  cov- 
ering f  or  the 
large  end  that 
can  be  folded  up 
into  a  small  space, 
this  covering 
usually  or  prefer- 
ably being  made 
of  oiled  linen,  or 
a  similarly  stif- 
fened  fabric 
which  will  throw 
the  sound,  giving 
it  a  tone  that  is 
noticeable  from  the  absence  of  harshness,  and 
this  covering  being  detachable  from  both  ends, 
it  can  be  packed  away,  when  the  horn  is  in  its 
condensed  shape,  with  great  ease. 

Fig.  1  is  a  view  half  in  section  and  half  in 
elevation  of  the  improved  horn  when  it  is  assem- 
bled. Fig.  2  is  an  end  view  of  the  tapered  sleeve 
looking  into  the  big  end  thereof.  Fig.  3  is  a 
view  of  one  of  the  rods,  and  Fig.  4  is  a  perspec- 
tive view  of  the  fabric  covering  when  it  is  de- 
tached from  the  horn. 

SorxD-REi'RODrci.xc:  Machine.  Luther  T.  Haile. 
Philadelphia,  Pa.,  assignor  of  nine-one-hun- 
dredths  to  Jos.  W.  Shannon,  one-tenth  to  Fred- 
erick .1.  Geiger,  and  one-tenth  to  Logan  W.  JIul- 
ford.  all  of  Philadelphia,  Pa.   Patent  No.  873.937. 

This  invention  relates  to  sound-reproducing 
machines  for  the  reproduction  of  vocal  and  in- 
strumental sound  waves  from  a  "record"  thereof, 
and  has  for  its  object  to  so  amplify  and  modify 
the  sound  waves  so  produced  as  to  restore,  in 
large  part  if  not  wholly,  their  original  tone  and 
timbre,  closely  simulating  the  original  sounds 
recorded:  and,  as  incidental  advantages,  the 
elimination  of  the  amplifying  and  discharging 
horn  and  its  adjunctive  parts,  commonly  em- 
ployed with  talking  machines,  and  the  metallic 
resonance  resulting  therefrom. 

To  these  ends  this  invention  consists  of  a  new 
instrument  comprising  the  combination,  in  or 
on  a  containing  cabinet,  with  an  interiorly-dis- 
posed sound-reproducing  machine,  of  any  known 


THE  TALKING  MACHINE  WORLD. 


63 


type  in  which  sound  waves  are  recorded  on  a 
disc  or  cylinder  record  and  sought  to  be  repro- 
duced therefrom  by  a  diaphragm  vibrated  by  a 
relatively  traversing  stylus  and  record,  of  a  con- 
tiguously-mounted resonance  chamber,  at  least 
one  wall  of  which  is  a  sounding  board,  into  the 
interior  of  which  chamber  the  sound  Waves  pro- 
duced by  the  diaphragm  of  the  reproducer  are 
discharged;  and  means  such  as  a  pivotally- 
mounted  hollow  sound-conveying  arm  on  the 
free  end  of  which  the  sound  reproducer  of  the 
^    ^  talk  ing  machine 

is  mounted,  the 
other  and  pivot- 
ally-supported  end 
of  said  arm  being 
mounted  in  an 
apertured  wall  of 
said  resonance 
chamber  in  such 
manner  as  to  dis- 
charge the  sound 
waves  thereinto. 
Also  in  deflecting 
partition  walls  in 
the  resonance 
chamber,  operat- 
ing primarily  as 
an  amplifying  con- 
duit for  the  sound  waves  on  their  passage 
through  the  resonance  chamber  and  during  their 
impingement  against  the  inner  face  of  the  sound- 
ing board,  and  secondarily  to  modify  their  tone 
by  contact  of  such  partition  walls  with  the  reso- 
nant fibers  of  the  sounding  board.  Also  in  the 
provision  of  valve  mechanism  governing  the 
inlet  to  the  resonance  chamber,  as  also  valve 
mechanism  governing  its  discharge  ports,  where- 
by the  tune  production  may  be  regulated,  namely, 
producing  either  loud  or  soft  tones,  with  di- 
minuendo or  crescendo,  at  the  will  of  the  opera- 
tor and  wliile  the 


Mg3 


machine  is  in 
operation.  Also  in 
other  detail  feat- 
ures of  construc- 
tion and  arrange- 
ment of  the  ele- 
ments  relatively 
to  the  cabinet,  in 
each  of  the  two 
alternate  forms 
thereof  herein- 
after  described; 
the  combined  ele- 
ments being  well 
adapted  to  be 
contained  in  a  cabinet  and  constitute  a  compact, 
self-contained  and  readily  transportaJble  machine 
or  instrument. 

The  basic  principle  of  the  invention  is  exem- 
plified in  a  device  wherein  sound  waves  are  re- 
produced from  a  "record"  thereof  by  a  contact- 
ing stylus  vibrating  a  diaphragm  and  discharg- 
ing the  sound  waves  so  produced  into  the  in- 
terior of  a  resonance  chamber  of  the  character 
recited,  whereby  they  operate  to  sympathetically 
vibrate  the  sounding  board  wall  or  walls  thereof; 
while  a  further  basic  principle  is  the  deflection 
modification  and  amplification  of  such  sound 
waves  within  the  resonance  chamber,  exemplified 
by  the  provision  of  outwardly-diverging  parti- 
tion walls  interiorly  disposed  between  the  sound- 
ing board  wall  or  walls  of  such  resonance  cham- 
ber. 

In  the  accompanying  drawings  illustrating  this 
invention  in  two  of  its  best  forms,  Fig.  1  is  a 
vertical  section,  partly  in  elevation,  wherein  the 
interior  of  the  cabinet  is  reached  through  a 
hinged  closure  in  one  of  its  side  walls,  and 
wherein  the  resonance  box  is  placed  over  the 
open  top  of  the  cabinet,  the  back  of  the  former 
constituting  the  top  of  the  latter  and  not  neces- 
sarily having  any  function  as  a  sounding  board. 
Fig.  2  is  a  section  of  the  resonance  box,  drawn 
on  the  line  2 — 2  of  Fig.  1.  Fig.  3  is  an  elevation 
of  the  pivoted  sound-conveying  arm  constructed 
to  operate  with  the  form  of  device  shown  in 
Fig.  1.  Figs.  4,  5  and  6  are  elevations  in  per- 
spective of  the  elements  comprising  the  sound- 
conveying  arm  of  Fig.  3.    Pig.  7  is  an  elevation 


in  ■  perspective  of  another  form  of  the  device, 
wherein  the  top  of  the  cabinet  is  provided  with 
a  hinged  lid  or  door  and  the  resonance  box 
mounted  on  the  inner  face  of  the  door,  in  such 
manner  that  both  tlie  top  and  back  sides  of  the 
resonance  chamber  may  operate  as  sounding 
boards;  and  Fig.  8  is  a  horizontal  sectional  view 
thereof,  through  the  center  of  the  resonance 
chamber.  Fig.  9  is  an  elevation  of  a  form  of 
the  pivotally-mounted  sound-conveying  arm  con- 
structed to  operate  with  the  form  of  device 
shown  in  Fig  7;  and  Figs.  10  to  13,  inclusive, 
are  elevations  in  perspective  of  the  elements 
comprising  the  sound-conveying  arm  of  Fig.  9. 

Pitch-Indicating  Device  for  Ghai'hophones 
AND  THE  Like.  Theodor  Zoebl,  Chicago,  111. 
Patent  No.  872,399. 

This  invention  relates  to  improvements  in 
pitch-indicating  devices  for  graphophones  and 
the  like,  and  the  object  of  this  invention  is  to 
provide  a  pitch-indicating  device  by  means  of 

which  the  speed 
of  the  record  may 
be  regulated  to 
produce  any  de- 
sired pitch  in  the 
reproduction  o  f 
sounds,  and  in 
which  it  will  only 
be  necessary  to 
primarily  adjust 
the  device  to  a 
given  tone,  as  for 
instance,  middle 
C,  and  from  that 
tone  as  a  starting 
point  the  speed  of  the  record  may  be  adjusted 
to  give  any  desired  pitch. 

In  the  drawings.  Fig.  1  is  a  view,  partly  in 
section  and  partly  in  elevation,  of  a  speed  gov- 
ernor of  a  graphophone,  and  having  a  pitch- 
indicating  device,  embodying  the  invention,  at- 
tached thereto.  Fig.  2  is  a  front  elevation  of 
the  locking  collar.  Fig.  3  is  an  outer  face  view 
of  the  pointer.  Fig.  4  is  a  side  elevation  thereof. 
Fig.  5  is  a  front  view  of  the  scale  disc,  and 
Fig.  6  is  a  perspective  view  of  a  graphophone 
provided  with  a  device  embodying  the  invention. 

Phonograph.  Charles  Thoma,  Jr.,  and  "Walter 
Thoma,  Carlstadt,  N.  J.    Patent  No.  873,969. 

The  present  invention  relates  to  phonographs 
or  other  sound-reproducing  machines,  and  has 
more  particularly  reference  to  a  multi-record 
or  a  repeater  phonograph.  In_  machines  of  this 
character,  the  record,  or  the  sound-reproducing 
mechanism,  is  given  a  reciprocating  motion,  one 
with  relation  to  the  other.  One  motor  being 
utilized  to  effect  the  forward  feed  or  outward 


excursion  during  the  sound-reproducing  period, 
and  another  motor,  generally  a  spring  or  a 
weight,  is  utilized  to  return  the  parts  to  their 
original  position  at  a  greater  speed  than  that 


_E1DI 

attained  during  the  outward  excursion.  The 
chief  object  of  the  present  invention  is  to  pro- 
duce a  multi-record  machine  operating  auto- 
matically. '  ' 

Fig.  1  is  a  plan  view  of  a  phonograph  embody- 
ing the  invention.  Fig.  2  is  an  end  elevation 
looking  in  the  direction  of  the  arrow  2  in  Fig.  1, 
showing  the  stylus  disengaged  from  the  record. 
Fig.  3  is  a  vertical  sectional  view  on  the  line 


3 — 3  of  Fig.  1  showing  the  stylus  in  engagement 
with  the  record.  .Fig.  4  is  a  detail  view  of  the 
double  reversely  threaded  repeater  screw..  Fig. 
5  is  a  vertical  sectional  view  on  the  line  5 — 5 
in  Fig.  1.  Fig.  6  is  a  sectional  detail  view  of 
part  of  the  feed  screw. 

Record  Needle.  Harvey  H.  Allison,  New  York, 
N.  Y.    Patent  No.  874,819. 

This  invention  relates  to  needles  used  in  con- 
nection with  talking  machines,  and  has  for  its 
object  to  provide  means  capable  of  producing 
even,  harmonious  sounds,  free  from  the  chatter, 


vibrations  and  strident  tones  commonly  produced 
by  the  devices  now  in  use. 

Fig.  1  is  a  perspective  view  showing  a  device 
embodying  the  invention  applied  to  the  sound- 


MR.  DEALER 


AIL- 
TONES 


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_  Patent  Pending. 


IVewapk,  IV.  J.,  U.  S.  A. 


64 


THE  TALKING  MACHINE  WORLD. 


ing  box  of  a  talking  machine;  Fig.  2  is  a  side 
elevation  of  the  device  shown  in  Fig.  1  detached 
from  the  sounding  box;  Fig.  3  is  a  side  elevation 
of  a  device  embodjing  a  modified  form  of  the 
device;  and  Fig.  4  is  a  cross-section  taken  on  the 
line  4 — 4  of  Fig.  3. 

Record  Holding  Ayu  Shifting  Attachments 
FOR  Phonoc  RAPHs.  Thomas  V.  Skelly,  Chicago, 
III.    Patent  No.  874..54S. 

The  main  objects  of  this  invention  are  to  pro- 
vide an  improved  construction  for  the  record- 
shifting  apparatus  of  magazine  phonographs  or 
similar  devices  in  which  a  plurality  of  records 

are  held  in  a 
n      magazine  and 
r^u.  W  i\\         arranged  so 

that  any  of  the 
records  may  be 
shifted  into 
operative  posi- 
tion with  re- 
spect to  the 
phonograph  or 
other  machine 
at  the  will  of 
the  operator; 
to  provide,  in 
a  mechanism 
of  this  class, 
a  structure 
which  will  in- 
sure proper 

alinement  between  the  phonograph  support  and 
the  supports  of  the  magazine  when  shifting 
records  from  one  to  the  other,  which  will  pre- 
vent the  shifting  of  the  magazine  when  a  record 
is  removed  therefrom,  and  which  will  prevent 
the  operation  of  the  record-shifting  apparatus 

except  when 
the  magazine 
is  properly  po- 
sitioned with 
relation  to  the 
holder  of  the 
machine;  and 
to  provide  im- 
proved means 
for  causing  the 
shifting  mech- 
anism to  auto- 
matically dis- 
engage  the 
record  after 
the  same  has 
^  been  properly 

placed  vLVon  the  holder  of  the  machine. 

Fig.  1  is  a  diagrammatic  top  plan  view  of  a 
phonograph  having  a  record  holder  attached 
thereto,  constructed  in  accordance  with  the  prin- 
ciples of  this  invention.    Fig,  2  is  a  sectional 


view  on  line  2 — 2  of  Fig.  1.  Fig.  3  is  a  side 
elevation  of  a  portion  of  the  holder  shown  in 
Fig.  1,  partly  in  section.  Fig.  4  is  a  view  of  a 
portion  of  the  holder  on  line  4 — 4  of  Fig.  1. 
Fig.  5  is  a  sectional  view  on  line  5 — 5  of  Fig.  1. 
Fig.  6  is  a  detail  view  of  one  of  the  springs  for 
positioning  the  shifter. 

Sound-Amplifying  Horn.  James  F.  Wheeler, 
Grand  Valley,  Col.,  assignor  of  one-half  to  Frank 
W.  De  Witt,  same  place.    Patent  No.  873,643. 

This  invention  relates  to  phonograph  horns, 
and  particularly  contemplates  the  provision  of 

an  improved 
con.str  notion 
Whereby  sound 
may  be  ampli- 
fied and  crea- 
ted more  dis- 
tinct in  its  pas- 
sage there- 
through. 

Fig.  1  is  a 
c  e  nt  r  a  1  long- 
itudinal  sec- 
tional view 
taken  through 
the  improved 
horn.  Fig.  2  is 
an  end  view 
,^  looking  for- 

wardly  into 

the  same.  Fig.  3  is  a  rear  end  elevation,  and  Fig. 
4  is  a  face  view  of  the  blank  used  to  form  the 
bell  end  of  the  horn. 

Horn  for  Talking  Machines.  Adolph  G.  Soist- 
mann,  Philadelphia,  Pa.    Patent  No.  873,908. 

This  invention  relates  to  improvements  in 
horns  for  talking  machines,  and  the  object  is 
to  provide  an  improved  structure  combining  sim- 
plicity of  construction,  strength,  and  lightness  in 

weight,  and  tone 
qualities  capable 
of  producing  a 
maximum  reson- 
ance. 

R  e  f  e  r  r  ing  to 
the  drawings.  Fig. 
1  is  a  side  eleva- 
tion of  the  horn. 
Fig.  2  is  a  long- 
itudinal vertical 
section  thereof, 
and  Fig.  3  is  a 
cross-section  o  n 
line  3,  3  of  Fig.  2, 
on  an  enlarged 
scale. 

Holmes,  Concord, 


mm 


Phonograph.      Horace  F. 
N.  H.    Patent  No.  873,860. 
This   Invention   relates  to 


especially  to  the  manner  of  connecting  the  dia- 
phragm to  the  reproducer  or  recorder  lever,  the 
object  of  the  invention  being  to  provide  a  novel 
connection  between  these  -'^^ 
parts    in    increased  smooth- 
ness and  distinctness  in  the 
sound  produced. 

Fig.  1  is  a  central  section 
through  reproducer  em- 
bodying the  invention;  Fig. 
2  is  a  section  on  an  enlarged 
scale  on  the  line  x — x  Fig. 
1. 

Phonograph.  Joseph  Bornand,  of  Pelham,  and 
Burchard  Theons,  New  York,  N.  Y.  Patent  No. 
873,013. 

The  invention  relates  to  talking  machines  in 
which  the  sound  tube  is  stationary  and  the  rec- 
ord is  movable.  It  resides  in  the  means  for 
mounting  the  sound  tube  and  for  mounting  and 
operating  the  record  support,  so  that  the  record 
will  be  automatically  moved  by  the  engagement 
of  the  stylus  of  the  sound  reproducer  with  the 
spiral  groove  in  the  record.    The  record  support 


is  so  mounted  and  connected  with  a  fixed  source 
of  power  that  it  may  be  driven  without  any 
interference  with  its  motion  in  a  straight  line 
beneath  the  stylus  of  the  reproducer. 

In  the  accompanying  drawings.  Fig.  1  is  a 
side  elevation  showing  the  device;  Fig.  2  is  a 
plan  of  the  same  device;  Fig.  3  is  an  elevation 
of  a  modified  form  of  the  device;  and  Fig.  4  is 
a  plan  view  of  this  modification. 


phonographs,  and 


Serve  up  something  attractive  and  you  will 
get  results.  A  good  cook  knows  how  to  fix  up 
tempting  dishes.  The  progressive  dealer  doesn't 
wait  for  people  to  come  into  his  store;  he  coaxes 
them  in  with  tempting  show  windows  and  attrac- 
tive displays.  This  is  the  time  of  year  when 
the  dealer  should  begin  to  talk  spring  furnish- 
ings and  to  make  his  show  windows  especially 
attractive. 


LAWRENCE  McGREAL 


Milwaukee 

172-174  Third  St. 

Edison  and  Victor 
Jobber 


SUPPLIES 

If  it's  practical 
and  salable  I've 
got  It. 


Gincinoati 

29  East  Fifth  St. 


Edison 
Jobber 


Two  big  jobbing  houses  carrying  immense  stock  and  prepared  for  instant 
delivery,  with  an  absolute  minimum  of  "outs"  and  a  maximum  of  perfect 
service.    Try  me  with  a  trial  order  now. 


I  am  interested  in  the  success  of  every  dealer  buying  through  me,  and  refer  every  outside  inquiry 
to  the  nearest  dealer,  and  will  further  his  business  with  practical  ideas  born  of  my  long  experience  first 
as  a  road  salesman,  later  as  a  successful  jobber.    Let  me  help  plan  your  winter's  campaign. 

Yours  for  business, 

UAWREINCE  McQREAU 


THE  TALKING  MACHINE  WORLD. 


65 


Leading  Jobbers  of  TalKing  MacKines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  tnis  house  than  any  other 
hou^e  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

ISO  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHIN£ 
 Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

N-S.  8-10-12  East  31th  St.,  NEW  YORK  CITY 


You  Can  Get  Goods  Here 

:BI3isojv         VICT^*  >  K 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  Is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  buying 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL.      Milwankfc.  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

Machines,  Records  and  Supplies. 
THE   EASTERN   TALKING    MACHINE  CO. 
177  Tremont  Street        -  BOSTON,  MASS. 


Eclipse  PKonograph  Co., 

Hoboken,  N.  J. 

Edison  Phonographs  and  Records. 

Best  deliveries  and  largest  stock  In  New  Jersey 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

"VICTOR  XalRIno 
V  M.^  1.  Machines 

and  RECORDS    Wliolesale  and 

RetaU 

Largest  Stock  In  the  South 

PERKY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street.  Columbus.  Ohio. 

Edison  innnrnC   victor  Talking 

Phonograplis     .IIIKHrHii  Maclilnes 
and    Records   UUUIfbilU   and  Records 


Have  you  a  meritorious  article  you  want "  pushed  "  in 
Mexico  ?  We  are  Edison  jobbers ;  twenty  years' 
experience  in  the  country.  Address 

The  WARNER  DRUG  CO. 

Tor-i-eon,  OoeiU.,  JVIex. 

Apartado  163 


NEAL,  CLARK  &  NEAL  CO., 

BUFFALO,  N.  Y. 

Jobbers  of  Edison,   Columbia,  ZonopKone 
BLnd  Amerlcatn  ma.chlnes  &.nd  records. 
La-rgest  Talking   Ma.ohlne  house  between 
New  York  a^nd  Chicago. 


C.  ICoel^ring  &.  Bro. 

I.XDIANAPOLIS.  IND. 

VICTOR  DISTRIBUTORS 

Our  stock  is  complete.   Orders  filled  the  same  day 
as  received. 


ZON  O  PHONE  JOBBERS 

Fresh  stoel<,  filled  complete,  same  day.  Sperial 
values  in  needles,  cabinets,  wall  raclis,  boms, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Tweltth  St„  ST*  LOUIS. 


HARQER  £>  BLISH 

Western  Distributors  for  the 

VICTOR 

COMPANY. 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 


VICTOR. 
JOBBERS 


and 


EDISON 
JOBBERS 


Laree8t  and  most  complete  stock  of  Talking  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

4.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary to  become  dealers 

«W.  A.  DEAN  COMPANY  ^•^SaTf"'' 


T.  II.  Taw.,L. ,  Pres.  &  Treas. 

THE  ECLIPSE  MUSICAL  COMPANY 

JOBBERS  OF  E9IS0N  PHONOGRAPHS, 
VICTOR  TALKING  MACKINES, 

RECORDS  AND  SUPPLIES. 

7  1  4  Prospect  Ave.,  Cleveland,  O. 


LARGEST  STOCK, 
QUICKEST  SERVICE, 


E.  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  109  N.  Charles  St. 

WASHINGTON,  D.  C.  BALTIMORE,  Md. 

Wholesale  and  Retail 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Rmpresentatlves  for 

Topham's  Carrying  Cases:  Herzog's  Record  Cabi- 
nets; Searcbligbt,  H.  &  S.  Tea  Tray  and  Standaid 
Meta!  Co.'s  Horns  and  Supplies. 


WEYMANN  &  SON 

WHOLESALE  DISTRIBUTERS 

[niCnilTi^l'^iiS  Machines y I prnn 
LUloUn  RecordsS Supplies  111  I  Ull 

Plaf-e  your  name  on  our  mailing  list. 
We  can  interest  you. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Badgalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Goldtn  Gate  Ave.  HI3-15  Fillmore  SI. 


JOBBERS  Edison,  Zonophonc 
DEALER  Victor 

All   Kinds  of  Automatic  Musical  Instruments 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manaeer,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVEKYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  A  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison  Victor 

MACHINES.     RECORDS     AND  SUPPLIES 

Qiiiokest  seryioe  and  most  complete  stock  in  Ohio 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  o^d  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST  %"5I^5f" 
Victor  Talking  Machines  recSrds 

STEIN  WAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRXJMENTS 
San  Francisco  Portland 

Los  Angeles 


Sherman,  Clay  &  Co.  lllil^T 


KOHLER  &  CHASE 

Oakland,  Cal.  Seattle,  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


B  claim  Lar^^est  Stock  and  Best 
Service,   and   are   willing  to 
••SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  MacKines  and  ILecords 
JULIUS  A.  j.°'FR.IEDR.ICH 

30-32  Canal  Street,    Grand  Rapids,  Michigan 

0„_  .  t  Quick  Service  and  a  Saving 

ur  Motto  :  -  S  Transportation  Charge? 


Every  Jobber  in  this  country  sbould  be  represented  In  this  department.  The  cost  is  sllglit  and  the  advasit&ge  Is  great. 

Be  sure  and  have  your  firm  in  the  February  list. 


66  . 


THE  TALKING  MACHINE  WORLD. 


I^eadi 

ng  Jobbers  of  TalKing 

J  MacKines  in  America 

Baltimore    Zonophone  Jobber 

THE   NEW   TWENTIETH    CENTURV  TALKING 
MACHINE  CO. 

L.    MAZOR,  Proprietor 

Talking  Jlachines  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 

1623-25  E.  Pratt  Street,      BALTIMORE,  MD. 


FINCH  &  HAHN, 

Albany,  Troy,  Scher\eot&.dy. 

Jobbers  of  Edlsort,  Victor  and  Columbia 

MaLchines  and  Records 

300.000  Records 
Complete  Stock  Quick  Service 


D.  K.  MYERS 

712  Norlh  Second  St.  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


SPALDING  &  CO. 

ZOQ-II3  W.  Jefferson  St.,  Syracuse,  N.  Y. 
JOBBERS 

COLUMBIA  MACHINES  and  RECORDS 

Also  AUiletic  Goods,  Fishing  Tackle  asd  Cutlery 


THE  OLDEST  TALKING  MACHINE  HOUSE 
IN  PENNSYLVANIA 

C.  J.  HEPPE  &  SON 

1115-1117  Chestnut  St. 
PHILADELPHIA,  PA. 

EDISON  and  VICTOR  j|  ffwa'js"^"' 

GOODS  and  ALL  ACCESSORIES  Complete 


C.  B.  Haynes  W.  V.  YouMANS 

C.  B.  HAYNES  &  CO. 

WHOLESALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

602-604  East  4th  St.,     Richmond,  Va. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAC30 


IVI.  AXWOOD 

160  N.  MAIN  STREET 

IVIEIVIPHIS,  TENIM. 

EDISON  eJOBBER 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Couiiilete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


PRICE    PHONOGRAPH  CO. 

54-56  Clinton  Street,  NEWARK,  N.  J. 

Victor  Distributors 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


THE 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 


Factory : 
Rahway,  N.  J. 


Western  Branch : 
259  Wabash  Ave.,  Chicago 


WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor^Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


Every  Jobber  in  tWs  country  should  be  represented  in  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  February  list. 


SOL  BLOOM  SELLS  LEASE 

Of  His  42d  Street  Store  at  a  Profit  of  $50,000 
— Reports  Good  Holiday  Trade. 


Sol  Bloom  has  disposed  of  his  twenty-year 
lease  at  3  East  42d  street  at  a  profit  of  |50,00o 
and  has  removed  the  stock  etc.,  to  his  new  place. 
40  West  34th  street.  New  York.  The  surrender 
of  the  42d  street  premises  dates  from  January  1. 
His  trade  during  the  holidays  treibled  his  esti- 
mate, the  selling  staff  being  greatly  augmented 
for  the  occasion,  consisting  of  the  irrepressible 
Sol,  a  host  in  himself,  Mrs.  and  Miss  Bloom,  B. 
Rutland,  Baron  Traner,  C.  Sedich,  and  two  tem- 
porary salesmen.  Mr.  Bloom's  new  establish- 
ment, where  he  occupies  the  entire  four  floors, 
has  been  remodeled  and  fitted  up  in  a  manner 
altogether  admirable  for  the  business. 


The  chief  decorative  color  scheme  is  a 
warm  red — rugs,  wall-paper  etc., — and  the  dis- 
position of  the  electric  lights  is  such  as  to  impart 
a  cheerful  appearance  to  a  most  attractive  in- 
terior. Four  sound-proof  booths  are  provided  in 
the  rear  of  the  main  floor,  with  a  repair  shop 
and  small  stock  room  besides.  Four  more  booths 
are  in  the  rear  of  the  mezzanine  floor,  reached 
by  an  easy  flight  of  stairs,  carpeted  in  the  pre- 
vailing bright  hue  of  the  general  furnishings.  The 
other  floors  of  the  building  will  be  utilized  for 
stock  and  storage  purposes.  In  the  basement 
the  shipping  department  is  located  and  a  dynamo 
will  soon  be  installed  to  furnish  power  and  light. 
More  attention  will  hereafter  be  given  the  whole- 
sale trade,  that  will  be  under  the  immediate 
charge  of  B.  Rutland,  who  will  shortly  call  on 
the  trade.  It  is  said  Sol  Bloom  will  carry  the 
largest  stock  of  Victor  goods  in  New  York. 


our  attention  to  the  number  you  have  on  hand, 
we  would  be  pleased  to  submit  you  some  propo- 
sition for  taking  the  entire  stock  off  your  hands 
on  some  basis  of  exchange  for  other  product. 
Very  truly  yours, 

Geobge  W.  Ltle,  General  Manager. 


BIOGRAPHY  OF  THOS.  A.  EDISON. 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupledin  1907 


1866 


1907 


WILLIAM   F.  NYE 

NEW  BEDFORD,  MASS. 


IMPORTANT  COLUMBIA  ANNOUNCEMENT. 


The  Columbia  Phonograph  Co.  sent  out  the  fol- 
lowing letter  to  the  trade  under  date  of  Decem- 
ber 26: 

"Gentlemen:— In  view  of  the  very  little  de- 
mand there  has  been  for  7  in.  records  in  the  last 
two  or  three  years,  and  in  order  that  our  dealers 
may  be  relieved  of  the  necessity  of  investing  cap- 
ital in  such  slow-moving  stock  we  have  con- 
.sidered  it  desirable  to  discontinue  the  manu- 
facture and  sale  of  7  in.  records  as  regular 
Columbia  product. 

"This  is  authorization  and  license  to  you  to 
dispose  of  such  7  in.  records  as  you  may  have  on 
hand  at  such  prices  as  you  see  fit.  these  records 
being  removed  from  the  restriction  of  our  price 
maintenance  contract  which  you  have  signed. 

"Kindly  note  carefully  that  this  license  refers 
only  to  7  in.  records.  No  other  Columbia  product 
under  the  price  maintenance  contract  is  included 
in  such  license. 

"We  understand  that  you  have  but  few  of  these 
lecords,  if  any,  in  stock.    If  you  prefer  to  call 


An  oflicial  biography  of  Thomas  A.  Edison  is 
being  written  by  Frank  L.  Dyer,  his  personal 
counsel,  collaborating  with  Thos.  C.  Martin,  edi- 
tor of  the  Electrical  World.  It  will  appear  in 
serial  form  in  the  Century  ^lagazine,  the  Febru- 
ary issue  containing  the  first  instalment  of  what 
promises  to  be  a  fascinating  story  of  the  dis- 
coveries, inventions  and  achievements  of  the 
wonderful  man.  Mr.  Edison  has  so  often  been 
misrepresented  and  misquoted  in  print,  especially 
in  the  daily  newspapers,  that  an  oflScial  life  of  a 
personally  endorsed  transcript  of  what  he  has 
accomplished  of  scientific  and  commercial  value, 
from  his  earliest  days  is  a  newsboy  to  his 
present-day  eminence,  was  deemed  necessary  in 
justice  to  his  well-earned  fame  and  position  in 
history.  The  biography  will  be  treated  chrono- 
logically and  profusely  illustrated,  with  a  num- 
ber of  important  chapters  devoted  to  the  phono- 
graph and  its  perfection. 


BROWN  WITH  KOHLER  &  CHASE. 


■    (Special  to  The  T.ilklng  Machiue  World.) 

Chicago,  111.,  Jan.  6,  1908. 
.\dvices  received  in  Chicago  state  that  G.  E. 
Brown,  formerly  with  the  Talk-o-Phone  Co..  and 
more  recently  representing  Leeds  &  Catlin.  has 
been  made  general  manager  of  the  talking  ma- 
chine department  of  Kohler  &  Chase,  of  San  Fran- 
cisco, succeeding  E.  N.  Clintzman.  who  retires 
after  an  incumbency  of  six  or  seven  years.  It 
is  understood  that  Mr.  Clintzman  intends  taking 
up  the  same  line  of  work  with  other  interests. 


THE  TALKING  MACHINE  WORLD. 


/ 


67 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


With  this  uumber  The  Talking  Machine  World 
launches  on  the  fourth  year  of  its  existence. 
From  the  start  its  whole  efforts  have  been  de- 
voted to  the  welfare  of  the  ta;lkdng  machine 
trade.  Its  worli  being  ably  supported  by  loyal 
thousands  who  did  not  simply  send  in  their  sub- 
scriptions and  there  let  the  matter  drop,  but 
gave  to  us  of  their  experience  and  by  helpful 
suggestions  aided  us  in  many  "  ways.  It  was 
through  these,  and  after  a  careful  personal  sur- 
vey of  this  field,  that  we  noticed  the  need,  or 
rather  the  advisability,  of  side  lines,  especially 
for  the  smaller  talking  machine  houses.  With- 
out meaning  to  cast  any  reflection  on  "talker" 
dealers  there  appeared  an  air  of  mercantile  sitag- 
nation,  a  failing  on  the  part  of  some  of  the  trade, 
even  when  business  was  a  little  dull,  to  see  the 
opportunities  on  every  side  of  them — or,  if  seen, 
a  lack  of  initiative  in  grasping  the  bull  by  the 
horns. 

The  Aim  of  The  World. 

As  we  have  just  stated,  The  World's  one  aim 
is  the  advancement  and  bettering  of  conditions 
in  this  trade  aftd  therefore  realizing  the  need  of 
some  side  line  barometer,  as  it  were,  where  sub- 
scribers could  find  a  panacea  for  their  wants. 
We  established  this  department  last  month. 
Under  this  heading  will  appear  each  month  fair 
and  unbiased  articles  on  different  lines  and 
lielpful  hints  for  those  looking  for  new  and 
lucrative  novelties  which  can  be  handled  ad- 
vantageously in  connection  with  talking  ma- 
chines. However,  no  matter  how  hard  we  strive 
or  how  good  our  intentions,  we  cannot  succeed 
without  the  support  of  our  subscribers.  To 
further  demonstrate  our  sincerity  in  the  matter 
and  to  facilitate  the  jobber  and  dealer  in  ob- 
taining any  desired  information,  we  have  opened 
what  might  be  termed  the  "Question  Box,"  that 
is,  any  jobber  or  dealer  desiring  information  in 
regard  to  side  lines  of  any  character  can  obtain 
same  if  it  is  procurable,  by  addressing  a  letter 
care  the  Side  Line  Department  and  enclosing  a 
stamped  and  addressed  envelope  for  reply.  1907 
has  now  faded  with  its  triumphs  and  disappoint- 
ments into  a  memory.  We  have  all  summed  up 
the  grand  total  and  allotted  it  to  a  place  in  our 
records.  We  have  prided  ourselves  over  the 
successes  and  regretted  the  failures.  However, 
except  to  take  advantage  of  the  additional  les- 
sons taught  us  by  experience,  the  past  has  little 
to  do  with  present  and  less  with  the  future,  and 
it  is  the  future  that  now  confronts  us.  Shall  we 
stand  cheerfully  shoulder  to  shoulder  and  by  our 
combined  efforts  make  1908  a  banner  year  and 
one  to  be  remembered  with  pride?  If  so,  it  be- 
hooves everyone  to  look  carefully  over  his  busi- 
ness, study  the  wants  of  the  people  around  him 
and  prepare  immediately  to  supply  them.  Al- 
ready January  is  half  gone  and  one  cannot  af- 


ford to  let  a  day  pass  wherein  something  is  not 
gained  if  success  would  be  his  aim. 

Illustrated  Post  Cards. 

Christmas  trade  in  this  line  far  exceeded  all 
anticipations,  manufacturers,  jobbers  and  deal- 
ers reaping  an  immense  harvest.  To  bear  out 
this  statement  we  will  turn  to  the  Post  Office 
reports  of  this  city  alone  for  Christmas  week. 
During  that  period  10,000,000  post  cards  went 
through  the  hands  of  the  New  York  officials 
and  90,000  dollars  worth  of  one  cent  Stamps 
were  sold.  These  figures  were  almost  equaled 
again  for  New  Year's.  So  great  was  the  influx 
of  these  little  remembrances  that  notwithstand- 
ing the  increased  force  added  for  the  Yuletide 
rush,  it  was  impossible  to  handle  the  mails  in 
anything  like  schedule  time. 

Did  you  get  your  share  of  this  business,  Mr. 
Dealer,  if  not,  don't  you  think  it's  about  time 
you  got  in  line  and  stop  having  to  worry  about 
the  landlord's  visit,  gas  bills,  etc.,  and  even  if 
you  are  one  of  the  few  who  find  themselves 
placed  above  these  little  aggravations,  wouldn't 
it  have  added  a  little  pleasure  to  your  Christ- 
mas to  have  realized  a  nice  extra  profit  from 
your  store  that  represented  but  a  small  invest- 
ment and  little  or  no  effort?  However,  luckily, 
this  line  has  more  than  one  holiday  trade  dur- 
ing the  year  and  Valentine's  Day,  Easter,  Deco- 
ration Day,  the  Fourth,  and,  in  fact,  every  spe- 
cial event  brings  a  TUsh  on  post  cards  in  every 
city  and  hamlet  in  the  land. 

Why  This  Line  Appeals. 

Three  things  especially  recommend  this  line 
to  the  retailer.  First,  and  most  essential,  the  cost 
for  installing  even  a  first-class  assortment  is 
small  and  can  be  brought  down  to  insignificance. 
But  for  the  sake  of  argument  we  will  say  $100. 
If  you  desired  to  start  in  the  talking  machine 
business  this  would  scarcely  rank  you  as  a 
dealer  nowadays,  as  your  monthly  records  alone 
would  run  up  to  this  amount.  But  not  so  in 
this  line.  While  many  have  more  invested,  $100 
would  place  you  way  above  the  average  and  give 
you  a  line  ranging  from  3.000  to  10,000  cards, 
according  to  the  class  of  stuff  you  handled,  this 
including  stands  and  racks  for  display  and  even 
a  complete  line  of  albums.  Secondly,  the  profit 
derived  from  their  sale  is  enoTmous;  100  per 
cent,  is  the  average,  but  this  is  often  doubled 
on  some  cards. 

Yet  because  this  business  is  founded  on  sales 
averaging  from  a  penny  to  a  dime,  many  have 
thought  it  insignificant.  Thirdly,  there  is  not  a 
single  department  or  side  line  that  ■will  attract 
so  large  a  percentage  of  the  passersby  into  your 
store  as  will  these  same  souvenir  post  cards. 
In  former  years  it  was  mostly  a  tourist  trade, 
but  now  so  great  has  this  craze  grown  that  it 


is  safe  to  say  no  one  is  exempt  from  the  collect- 
ing mania;  you  will,  therefore,  not  only  make 
a  profit  from  the  sale  of  the  cards,  but  have  a 
good  possibility  of  making  additional  sales  in 
your  regular  line. 

Some  Tips  on  Assortments. 
For  the  dealer  who  is  not  certain  as  to  the 
requirements  of  his  trade,  we  have  taken  the 
liberty  of  reproducing  the  following  assortments 
from  a  prominent  New  York  firm's  catalog. 
These  assortments  will  at  any  rate  give  a  fairly 
comprehensive  idea — for  the  large  variety  of 
cards  offered  and  the  small  quantity  of  each  will 
give  the  dealer  the  opportunity  of  testing  the 
demands  of  his  trade  with  a  minimum  risk: 

$1.00  ASSORTMENT. 
50  New  Fall  Colored  Comic,  Assorted. 
10  Birthstone,  Assorted. 
10  Roller  Skating,  Assorted. 
10  Comic  Cats,  Assorted. 
25  Slate,  Assorted. 
10  Flowers,  Imported.  Assorted. 
10  Teddy  Bears,  New.  Assorted. 
10  Embossed  Flowers,  Gold  Background, 
Assorted. 

15  No.  20  Comic,  Embossed,  Assorted. 


Total,  150 

$2.50  ASSORTMENT. 
100  New  Fall  Colored  Comic,  Assorted. 
15  Birthstone,  Assorted. 
15  Roller  Skating,  Assorted. 
15  Comic  Cats,  Assorted. 
20  Slate,  24  designs.  Assorted. 
10  Flowers,  Imported,  Assorted. 
15  Teddy  Bears,  New,  Assorted. 
25  Embossed  Flowers,  Gold  Background, 

Assorted. 
25  Embossed  Birthday,  Assorted. 
25  No.  20  Comic,  Embossed,  Assorted. 
25  Famous  Gallery  Paintings,  Assorted. 
10  Prismatic  Series,  Assorted. 

Total,  300 

$5.00  ASSORTMENT. 

200  New  Fall  Colored  Comic,  Assorted. 

25  Birthstone,  Assorted. 

25  Roller  Skating,  Assorted. 

25  Fancy  Lover,  Assorted. 

25  A  A  Line  Fancy  Colored,  Assorted. 

25  New  Teddy  Bears,  Assorted. 

50  Slate,  24  designs,  Assoa'ted. 

50  Embossed  Flowers,  Gold  Background, 
Assorted. 

25  No.  20  Embossed  Comic,  Assorted. 

25  Comic  Oats,  Assorted. 

25  Fancy  Flowers,  Assorted. 

25  Initial,  Embossed,  Assorted. 

50  Views,  Scotland.  Colored.  Assorted. 


For  Ready-Selling  Popular-Priced  Post  Cards 


The  JAMES -LEE  COMPANY  is  the  firm  to  deal  with. 


Up-to-Date  Goods, 
Low  Prices, 
Prompt  Shipments, 
Courteous  Treatment. 


Samples  and  Prices  sent  to  well -rated 
■  Jobbers  on  request, 

A  SAMPI^n  PACKAGE  of  300  Assorted 
Cards  sent  for  ONE  DO  LIAR 


TWENTY  MILLION  CARDS  ALWAYS  IN  STOCK 


THE  JAMES-LEE  COMPANY 


397  BroaLdwaLY,   New  York 


7-15  W.  MaLdison  St..  Chicago,  111. 


68 


THE  TALKING  MACHINE  WORLD. 


50  Views,  Ireland,  Ck)lored,  Assorted. 
25  Prismatic  Series,  Assorted. 


Total,  650 

?7.50  ASSORTMENT. 
300  New  Fall  Colored  Comics,  Assorted. 
25  Birthstone,  Assorted. 
50  Roller  Skating,  Assorted. 
50  Fancy  Lover,  Assorted. 
25  New  Fancy  Birthday,  Assorted. 
25  A  A  Line  Fancy  Colored,  Assorted. 
25  New  Teddy  Bears,  Assorted. 
50  Slate,  24  designs,  Assorted. 
50  Comic  Cats,  Assorted. 
25  No.  20  Embossed  Comic,  Assorted. 
25  Fancy  Flowers,  Assorted. 
25  Initial,  Embossed,  Assorted. 
25  Animals  at  Play,  Assorted. 
25  Embossed  Lemon,  Assoi-ted. 
25  Art  Galleries,  Assorted. 
50  Embossed  Flowers,  Gold  Background, 

Assorted. 
25  Country  Life,  Assorted. 
50  Colored  Views,  Scotland,  Assorted. 
50  Colored  Views,  Ireland.  Assorted. 


Total,  925 

$10.00  ASSORTMENT. 
300  New  Fall  Colored  Comic,  Assorted. 
50  Roller  Skating,  Assorted. 
50  Fancy  Lover,  Assorted. 
25  Birthstone,  Assorted. 
50  A  A  Line  Fancy  Colored,  Assorted. 
50  New  Teddy  Bears,  Assorted. 
50  Slate,  24  designs.  Assorted. 
25  Initial,  .Embossed,  Assorted. 
50  Comic  Cats,  Assorted. 
50  No.  20  Embossed  Comic,  Assorted. 
50  Fancy  Flowers,  Assorted. 
25  Animals  at  Play,  Assorted. 
25  Embossed  Lemon,  Assorted. 
50  Art  Galleries,  Assorted. 
50  Colored  Art  Views,  Assorted. 
25  Country  Life,  Assorted. 
45  State  Capitol  Buildings,  Assorted. 
50  Fancy  Embossed  Birthday,  Assorted. 
10  President  Roosevelt  Faces,  Assorted. 
50  Views,  Scotland,  Assorted. 
50  Views,  Ireland,  Assorted. 
40  Prismatic  Series,  Assorted. 
30  Little  Pigs,  Assorted. 


Total,  1200 

In  closing  these  remarks  we  would  add  further 
stress  on  the  importance  of  dealers  acting 
quickly  in  regard  to  taking  up  post  cards  in  con- 
nection with  their  business.  Christmas  and  New 
Year's  trade,  at  least  for  1907,  is  a  thing  of  the 
past,  but  the  time  to  take  advantage  of  Valen- 
tine and  Easter  business  is  now  ripe.  Next 
month  will  be  too  late,  so  don't  hesitate,  but  put 
yourself  in  a  position  to  cater  to  the  demand  for 
these  novelties  in  your  section. 

Cameras  and  Photographic  Supplies. 

A  particularly  rich  field  lies  open  for  the  re- 
tail dealer  in  cameras  and  photographic  supplies, 
and  the  demand  for  these  reproducers  of  nature 


is  growing  each  year,  until  now  it  has  become 
almost  a  mania.  Everywhere  business  is  pros- 
pering, and  stores  that  carry  these  lines  are  at 
their  wiis  ends  to  supply  the  trade.  Like  the 
talking  machine,  the  profit  seldom  ends  with  the 
sale  of  a  camera,  for  year  after  year  the  customer 
will  invariably  come  back  for  repairs,  films,  etc. 
Many  little  side  lines  may  be  added,  which  will 
make  this  department  more  complete,  and  reap 
an  additional  profit,  such  as  picture  frames, 
mounts,  a  developing  and  printing  department, 
etc.  The  questions,  "What?"  and  "How  much 
shall  I  buy?"  will  occur  to  the  prospective  dealer. 
These  are  best  answered  by  the  manufacturers 
themselves,  as  locality  has  everything  to  do  with 
the  amount  and  quality  of  the  goods  to  be  car- 
ried. For  instance,  a  man  in  a  large,  wealthy 
city  would  have  a  stock  which,  while  it  would 
suit  his  patron's  purse  and  taste,  would  be  far 
beyond  that  of  some  dealer  in  a  small  manufac- 
turing town.  W'here  to  buy?  That,  of  course,  is 
a  matter  of  choice.  While  most  of  the  manufac- 
turers are  controlled  by  one  company,  this,  how- 
ever, in  more  than  one  way  'benefits  the  retailers. 
For  as  all  prices  are  standard,  the  large  depart- 
ment stores  cannot  monopolize  the  trade  by  cut- 
ting prices.  One  of  the  great  secrets  of  success 
in  any  business  is  to  make  friends  with  your  cus- 
tomers. Transient  trade  is  all  right,  but  steady 
custom  is  the  foundation  of  a  successful  busi- 
ness. That's  what  dealers  should  work  for  the 
year  round.  Have  a  store  that  will  attract  peo- 
ple, then  treat  them  so  that  they  will  not  go 
elsewhere.  Establish  a  reputation  for  reliability 
and  fair  dealing.  Remember,  too,  that  good  ad- 
vertising and  successful  merchandising  go  hand 
in  hand.    The  one  depends  upon  the  other. 

Sporting  and  Outing  Goods. 

Sporting  and  outing  goods  of  every  descrip- 
tion offer  golden  opportunities  to  the  talking 
machine  dealer,  who  will  devote  a  little  time  and 
study  to  them.  The  demand  for  this  class  of 
goods  is  rapidly  increasing,  and  the  trend  of  the 
demand  is  for  better  grades,  which,  of  course, 
mean  greater  profits  for  the  dealer  and  more 
satisfaction  to  the  consumer.  Just  now  those 
who  are  carrying  this  class  of  merchandise  are 
reaping  a  harvest,  and  the  season  promises  to  be 
the  best  ever  experienced.  The  stores  in  this 
city  are  doing  an  excellent  business  in  this  line; 
in  fact,  it  has  been  necessary  in  many  instances 
to  increase  the  selling  force.  When  space  is  not 
available  to  carry  a  complete  line,  it  will  be  well 
to  stock  only  such  goods  as  are  in  demand  in 
your  locality.  For  instance,  if  in  your  neighbor- 
hood good  fishing  can  be  found,  put  in  a  line  of 
fishing  tackle;  not  merely  a  pole  or  so,  but  a 
complete  assortment.  If  you  are  located  in  a 
summer  resort  or  college  towm,  golf,  tennis,  base- 
ball and  football  supplies  will  prove  the  best 
sellers;  while  in  winter  an  immense  business  is 
done  in  the  skate  and  hockey  line.  Whether  you 
carry  a  complete  stock  or  only  a  small  one,  make 
the  department  conspicuous,  create  a  favorable 
impression.  So  when  people  in  your  section 
think  of  sporting  goods  they  will  immediately 
come  to  your  establishment 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  information  in  regard  to  paving  side  lines 
wbicli  can  be  liandled  in  connection  with  the  Talking 
Machine.  We  put  .rou  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
.Side  Line  Department.] 

A  new  and  decidedly  clever  idea  has  just  been 
brought  out  by  Theodor  Eismann,  the  well- 
known  post  card  manufacturer,  of  this  city. 
Noticing  the  great  popularity  of  illustrated 
songs,  this  enterprising  gentleman  decided  to 
inti-oduce  what  he  calls  his  Illustrated  Song 
Folding  Cards.  The  cards  (four  in  each  strip) 
are  beautifully  executed,  along  the  same  lines  as 
the  slides  used  by  moving  picture  men  in  the 
shows,  under  each  picture  being  printed  those 
words  of  the  song  it  illustrates.  It  is  a  happily 
conceived  novelty  and  will  undoubtedly  be  a  big 
seller.  Talking  machine  men  especially  should 
take  advantage  of  this  opportunity  for  starting 
a  paying  side  .line,  for  nearly  everyone  purchas- 
ing a  record  would  like  to  get  the  card  of  that 
song,  but  why  not  carry  the  idea  still  further, 
Mr.  Jobber  or  Dealer,  and  lay  in  a  stock  of  post 
card  reflectors,  and  work  the  two  together?  Mr. 
Eismann  stands  ready  to  send  samples  of  this 
and  other  lines  to  parties  writing  him  on  their 
letterheads.  Don't  fail  to  do  so,  for  the  profit 
you  will  make  from  their  sale,  to  say  the  least, 
throws  the  "talker"  in  the  shad'e. 


The  F.  &  H.  Levy  Mfg.  Co.  have  just  brought 
out  some  very  attractive  new  cards.  These  con- 
sist of  hand-colored  landscapes  and  fioral  de- 
signs, finished  with  a  pearl  effect.  This  process 
gives  a  rich  and  high  class  finish,  which  makes 
the  card  sparkle  when  shown  in  the  light,  and 
must  be  seen  to  be  appreciated. 


The  new  Tuck  list  of  Easter  post  cards  for 
1908  is  just  off  the  press  and  lists  some  150  dis- 
tinct packets,  which  they  have  published  for  the 
coming  season.  These  cards  are  packed  six  to 
an  envelope,  assorted  designs.  The  post  cards 
de  luxe  reproduced  by  "Oilette"  process  contain 
beautiful  glistening  dew  and  hand-colored  ef- 
fects. "Special"  Easter  post  cards  are  new  in 
conception,  faultless  in  execution,  replete  with 
novelty  and  of  unexampled  value.  They  also 
publish  some  strikingly  beautiful  and  highly 
effective  post  cards  executed  by  the  newest 
processes  of  reproduction.  They  are  issued  espe- 
cially with  a  view  of  supplying  the  wholesale 
trade  with  high  class  selections  at  an  attractive 
figure  and  in  a  convenient  form.  Each  box  con- 
tains one  hundred  assorted  cards,  four  different 
sets. 


The  Julius  Bien  Co.  have  just  issued  their  new 
catalogue  for  190S.  showing  their  complete  new 
line  of  post  cards,  and  giving  many  valuable 
hints  in  regard  to  handling  same.  It  will  be 
mailed  free  upon  request.  This  company  are 
now  making  a  specialty  of  local  view  cards. 
That  is  from  photographs  sent  them  by  a  dealer, 
they  will  print  as  many  cards  as  are  desired  by 


Our  New  and  Exclusive  Process  of  Lithographing 

Enables  us  to  Lead  the  World 

In  the  production  of  Superior  Post  Cards  of  Every  Description  at  Lower  Prices  than  any  others.  Better  than  Air  Brush  Cards,  as  our 
colors  remain  unchanged.  We  give  careful  attention  to  special  designs.  You  will  be  a  winner  if  you  investigate  our  FLORAL,  EASTER> 
VALENTINE,  CHILDREN,  LANDSCAPE,  BIRTHDAY  and  NAME  CARDS  before  ordering  elsewhere. 

OIR  DEALERS  MAKE  500%  PROFIT 

Send  for  Special  Assortment  ol  2,000  Cards  lor  $10.00.  Every  one  retails  at  two  lor  live  cents.  II  they  do  not  suit  you  we 
will  exchange  them  lor  others  without  charge.  Our  line  excels  all  others  in  beauty  of  design,  harmony  of  colors  and  quality  o^ 
stock.    ALL  PRICES  AND  GRADES,  from  $3.00  to  $100.00  per  thou.s.ind.    When  in  doubt  write  us. 

KEYSTONE  SPECIALTY  COMPANY,  '^'^r^^^i^^^T.^r^T. 


THE  TALKING  MACHINE  WORLD. 


69 


him  with  his  name  thereon,  which  enables  him 
to  get  something  exclusive  and  also  a  good  per- 
sonal advertisement. 


Among  the  several  lines  handled  by  the  F.  L. 
Harding  Novelty  Co.,  there  are  desk  sets  which 
comprise  blotter  holders,  ink  stands,  paper  cut- 
ters, etc.;  candlesticks,  photograph  frames  and 
smokers'  outfits,  all  made  from  solid  brass,  hand- 
somely finished  in  either  brush  or  antique,  pol- 
ished or  royal  copper.  Among  the  latter  and 
one  of  the  biggest  New  York  sellers  is  what  is 
called  the  "sanitary  ashtray,"  a  cut  of  which  is 
here  given.  This  is  a  new  invention  and  one 
that  should  be  in  every  home,  as  all  the  ashes 


are  held  out  of  sight  in  an  air-tight  compart- 
ment. One  important  feature  of  this  specialty 
is  that  when  a  lighted  cigar  or  cigarette  butt  is 
dropped  in  it,  it  is  immediate  extinguished, 
thereby  doing  away  with  the  offensive,  not  to 
say  unhealthy,  odor  which  emanates  from  a 
dying  cigar,  and  eliminates  all  danger  of  fire. 
This  novelty  is  sold  to  the  trade  ait  $12  a  dozen 
and  retails  for  $2  even  in  the  largest  depart- 
ment stores  in  this  city.  A  sample  will  be  sent 
prepaid  on  receipt  of  $1.25.  Dealers  should  not 
get  the  impression  that  this  is  a  cheap  line;  on 
the  contrary,  it  is  distinctly  a  high  class  one  and 
will  appeal  mostly  to  their  better  class  trade.  It 
is  also  something  that  is  standard  and  not  af- 
fected by  a  change  of  style,  being  as  good  a  seller 
five  years  hence  as  it  is  to-day. 

One  of  the  newest,  handsomest  and  most  origi- 


WALTER  WELLMAN 

The  Artist-Publisher 
WORLD   BUILDING  NEW  YORK 


Leather  Postal  Pillows,  $28.50  per  1,000.  10  Designs,  Hand  Painted. 

Burnt  Lealher  Post  Cards  and  Novelties 

All  our  work  is  of  the  best  quality , finely  burnt  and  hand  painted. 
We  manufacture  besides  burnt  leather  postals,  burnt  velvet, 
embossed  and  applique  postals.  We  sell  to  responsible  jobbers 
only.    Send  for  price  list. 

CLOVER  SOUVENIR  MFG.  CO.,  184  William  SI.,  New  York 


nal  line  of  post  cards  seen  in  many  a  day  is  the 
souvenir  stein  set  about  to  ibe  brought  out  by 
the  Fabric  Art  Co.,  of  this  city.  These  cards  are 
printed  in  twelve  colors,  beautifully  embossed  in 
gold  in  sixteen  different  designs,  including 
scenes  of  colleges,  mountain,  seashore,  lake  and 
river  resorts,  conventional,  etc.,  making  it  a 
suitable  seller  for  any  locality.  To  introduce 
same  they  are  quoting  an  exceptionally  low 
figure,  and  with  every  order  for  200  or  over  the 
name  of  your  firm  is  printed  in  free  of  cost. 


novelties.  Robert  Hoffman  is  secretary  and 
treasurer  of  the  company. 


The  F.  &  H.  Levy  Co.  have  removed  to  larger 
quarters  at  111  Bast  14tb  street.  This  was  the 
outcome  of  their  fast  increasing  business,  which 
they  found  was  too  much  for  them  at  the  old 
stand.  For  this  month,  to  introduce  their  line 
among  the  talking  machine  trade.  They  are 
making  the  following  attractive  offer,  especially 
valuable  at  this  time  on  account  of  the  approach 
of  Easter:  One  thousand  assorted  gold  em- 
bossed Easter  cards,  fifty  different  designs. 
These  cards  are  all  works  of  art  and  will  retail 
for  two  for  five  cents;  with  these  cards  a  com- 
bination wall  and  counter  japanned  metal  rack 
holding  about  800  cards  and  displays  24,  is  sent 
free.  The  outfit  to  cost  $6.50,  and  if  not  wholly 
satisfactory  may  he  shipped  back  at  their  ex- 
pense any  time  up  to  within  three  weeks  of 
Easter,  and  money  will  be  refunded.  Among 
their  other  cards  the  famous  "Tom  Tom"  Series 
stand  out  unequalled  for  rich  live  humor.  Deal- 
ers desiring  a  general  assortment  can  send  them 
any  amount  from  $2  up  and  they  will  pick  out 
the  big  sellers  for  them,  and  providing  same  are 
not  satisfactory,  they  will  refund  money.  Ac- 
counts are  opened  only  with  rated  firms. 


Stephen  T.  Buckham,  formerly  the  manager 
and  buyer  for  the  Card  and  Novelty  Department 
of  the  Tower  Mfg.  Co.,  has  been  elected  president 


?  SUCCESS  SEfflES^ 


Dont 
Get 
Twisted 
Said  the 


".SUCCESS"  I'LAYING  CAHDS. 

of  the  Continental  Printing  and  Playing  Card 
Co.,  with  offices  at  32  Union  Square.  This  com- 
pany are  manufacturers  of  playing  cards,  tally 
cards,  score  pads  and  post  cards,  among  the 
last  the  new  "Success"  series  are  making  an 
especially  big  hit.  They  consist  of  thirty  de- 
signs, printed  in  hright  colors  and  highly  em- 
bossed.   Don't  fail  to  see  them. 


The  Color  Photo  Type  Co.,  Inc.,  of  Springfield, 
Ohio,  is  making  a  special  drive  for  the  trade  of 
retailers  in  the  post  card  business.  In  addition 
to  carrying  a  very  attractive  line  of  photo  post 
cards,  as  well  as  souvenir  albums,  and  advertis- 
ing novelties,  this  house  makes  a  specialty  of 
local  view  post  cards.  The  dealer  who  wants  to 
get  local  views  can  do  so  through  this  house 
without  trouble.  The  concern  also  conducts  a 
"dealers'  exchange  system"  by  which  post  cards 
that  have  not  proven  ready  sellers  in  one  field 
are  taken  back  and  full  credit  given  for  them  in 
exchange  for  new  series.  This  is  designed  to 
keep  dealers  from  getting  over-stocked  with 
cards  which  do  not  prove  to  be  good  sellers  in 
any  particular  field. 


The  Green  Bay  Post  Card  Co.,  of  Green  Bay, 
Wis.,  have  incorporated  with  a  capital  stock  of 
$50,000.  They  will  do  a  general  jobbing  and 
importing  business  in  souvenir  post  cards  and 


Another  firm  in  the  post  card  field  which  has 
been  recently  incorporated  is  that  of  the  William 
P.  Canaan  Co.,  Grand  Rapids,  Mich.  The  capital 
stock  is  $10,000,  and  it  is  stated  that  all  of  this 
has  been  subscribed  for.  The  firm  -will  manu- 
facture and  sell  post  cards,  toys  and  novelties  at 
wholesale  and  retail. 


The  James  Lee  Co.,  of  New  York,  Chicago  and 
Buffalo,  since  moving  into  larger  quarters  at  395 
Broadway,  this  city,  have  greatly  increased  their 
facilities  and  are  living  up  to  their  reputation 
for  careful  attention  to  the  wants  of  their  cus- 
tomers and  the  rapid  shipment  of  all  orders. 
They  claim  to  be  the  largest  specialists  of  cheap 
cards  of  quality  in  the  world.  Their  whole  line 
shows  marvelous  workmanship,  while  the 
prices  to  the  trade  are  exceptionally  low.  The 
following  new  series  are  especially  attractive 
and  no  dealer  should  be  without  them  if  he 


Valentine 

Post  Cards 


YOU'RE  "A  CORKER." 


Oh,  I   know  you're  a  pe.-ach 
And  a  mighty  slicl-c  taU<er, 

But  for  jollying  boys 
1   must  say  yoii're 

A  er. 


'I'm  not  so  green." 
'Anything  doing?" 
'Pink  of  perfection." 
'The  violets  blue." 
'Hinges  of  friendship." 
'Cure  for  love." 
'Families  supplied." 
'You're  a  corker." 
'Cork  up  your  mouth." 
'A  button  for  trouble." 
'Find  check  attached." 
'The  stock-inn  bank." 
'I'll  stick  to  you.  " 
'A  bow  for  you." 
'YOU' re  but  a  stick." 

15  Styles  $10.00  per  1000-$1.25  per  100 

Cupid's  telegram   .   ,    $1.25  per  100 

Affinity  post  card  with  reply  card 
attached,  assorted    .   .   $3.00  per  100 

BOXED  CARDS. 

"  On  wings  of  love  "  .  $5.00  per  100 
"  A  solitaire  for  you  "  .   $5.00  per  100 

A  sample  set  of  the  above  will  be  sent  postpaid 
for  50  cents. 


My  brain  is  puzzled  what  to  buy, 

It  really  is  a  wreck, 
And  so  to  cut  the  matter  short, 

I  send  a  little  check. 

With  Best  Wishes. 


F.  1.  Harding  Novelty  Co. 


318  Broadway 


NEW  YORK 


70 


THE  TALKING  MACHINE  WORLD. 


YOU  BACK  A  WINNER 


WHEN  YOU  SELECT 


Caille  Quality 


As  ''BLOOD  TELLS"  in  animals, 
so  does  ''QUALITY*'  in  machines, 
especially  in  "A  UTOMA  TICS/' 


WE  DESIGN  and  ORIGINATE,  others 
TRY  TO  IMITATE,  but  they  cannot 
give  you  "Caille  Machines,"  which  are 
the  result  of  years  of  experimenting,  of 
the  best  material  money  can  buy  and  of 
honest  workmanship. 

OPERATE  a  string  of  "Caille  Machines" 
and  get  BIG  INTEREST  on  your 
money ! 

Start  a  PENNY  ARCADE  and  watch 
Pennies  grow  into  Dollars ! 

In  either  case  let  us  be  YOUR  GUIDE, 
write  us  and  we  will  give  you  the  benefit 
of  our  Experience  both  as  OPERATORS 
and  MANUFACTURERS. 

Read  our  1908  CATALOG  and  see  OUR 
LATEST  NOVELTIES!  ! 

CAILLE'S  VACUUM  POST  CARD  MACHINE 
CAILOPHONE,  Styles  A  and  B 
CAILOSCOPE,  always  a  winner 

TEDDY  BEARS,  Gum  vendor— a  big  hit! 


SCOPEOPHONE,  our  new  illustrated  song  machine, 
RUBBERNECK,  5  machines  in  one, 
SUNBURST,  unique  venders, 

and  200  more,  all  of  them  money  getters. 


THE  CAILLE  BROTHERS  COMPANY,  Detroit,  Mich. 


EASTERN  and  EXPORT  OFFICE 

32  Union  Square 

NEW  YORK  CITY 


WESTERN  OFFICE 
Republic  Bld'g.  Cor.  State  and  Adams  Sts. 
CHICAGO,  ILL. 


THE  TALKING  MACHINE  WORLD. 


71 


THE   MVSTIC  REFLECTOR 

THE  ORIGINAL  POST  CARD  PROJECTOR 


Retails  at 

$5.00 

Samples  sen* 
the  Trade 
for 

$3.00 

Illustrates 
Songs 


This  remarkaljle  machine  projects  Souvenir 
Post  Cards,   Photographs,   Etc.,   in  original 
colors.    We  also  make  Rex  Talking  Machines, 
Wonder  Gas  Lamps  and  Findoscopes — all  good  side  lines  for 
dealers.    Send  for  circulars. 


CHURCH  SURPUV  CO.  ^"^^^^"V^^J^^"^^ 


would  be  up-to-date  and  get  the  best  results 
from  his  department.  No.  309  are  comics  in  100 
different  designs,  all  replete  with  high-class 
healthy  humor.  Already  over  twenty  million  of 
these  have  been  sold  and  the  demand  exceeds 
their  output.  No.  11  series  consists  of  forty- 
seven  art  subjects,  comprising  a  tine  assortment 
of  animals  and  nature  studies.  The  latest  ad- 
dition, however,  is  their  new  line  of  illustrated 
song  post  cards,  which  represent  a  deal  of  hard 
labor  on  their  part,  but  the  consequence  of 
which  will  be  another  feather  in  the  cap  of  this 
enterprising  manufacturer  and  a  good  fat  rev- 
enue for  dealers  handling  their  line. 


One  of  the  cleverest  line  of  comics  ever  placed 
on  the  market  has  just  been  published  by  Walter 
Wellman,  the  well  known  artist  publisher  of  this 
city.  This  line  consists  of  thirty-two  designs 
printed  in  three  colors  on  heavy  coated,  white 
stock,  the  two  cuts  shown  below  will  give  a  fair 
idea  of  the  attractiveness  and  originality  of  the 
set,  it  will  pay  you  to  send  for  his  catalog  if  you 
want  the  latest  cards.    Wellman's  cards  have 


Vrt  dan  (dvpnxMLn  DAiNCijpm,Mii: 

made  repeated  hits  with  the  post-card  people 
all  over  the  country,  but  he  claims  that  this  new 
line  is  by  far  the  ibest  he  has  ever  produced. 


The  Clover  Souvenir  Manufacturing  Co.,  of 
this  city,  have  just  bfought  out  some  of  the  clev- 
erest leather  novelties  seen  in  many  a  day.  These 
consist  of  skins  burnt  by  hand  to  be  used  as 
wall  hangers  in  dens,  etc.  Hand  decorated, 
leather  pillow  tops  in  countless  design,  shaving 
pads,  needle  cases,  book-marks,  whisk-broom 
holders  and  picture  frames,  all  made  of  the  same 
material  and  attractively  gotten  up.  Beside  these 
they  have  a  complete  assortment  of  embossed  and 
applique  leather  cards,  these  to  be  had  in  either 
burnt  or  plain  styles.  Another  line  which  has 
considerable  merit,  is  the  new  velvet  card. 
Dealers  or  jobbers  who  are  looking  for  good  side 
lines  should  be  sure  and  inspect  this  company's 
offerings  before  placing  their  orders. 


A  most  interesting  and,  from  a  natural  scien- 
tific standpoint,  wonderful  series  of  cards  were 
submitted  recently  for  inspection  to  the  World 
by  Mrs.  Lenora  B.  Tuttle,  a  publisher  and  de- 
signer of  New  Haven,  Conn.  These  cards  consist 
of  photographs  taken  of  this  lady's  troupe  of 
trained  parrots  going  through  various  vaudeville 
acts.  To  say  that  these  pictures  are  clever  would 
ibe'but  a  poor  appreciation  of  the  time  and  labor 
spent  by  her  in  training  these  birds.  Dealers  in 
post  cards  will  find  in  this  line  wholly  new  and 
original  ideas,  and  ones  that  have  the  "ear-mark" 
of  the  "seller."  Interested  parties  can  obtain 
further  Information  by  writing  her  direct. 


COIN  OPERATED  NOVELTIES. 

One  of  the  Largest  and  Most  Important  Lines 
Ever  Offered  the  Trade  Is  Now  Being  Placed 
on  the  Market  by  the  Caille  Bros.  Co.,  Whose 
New  York  Office  Is  Under  the  Management 
of  A.  L.  Bresler. 


The  owners  of  arcades  and  those  contemplating 
the  establishment  of  same  are  doing  justice 
neither  to  themselves  nor  their  patrons  if  they 
neglect  to  inspect  the  great  new  line  of  coin- 
operated  novelties  put  on  the  market  by  the 
Caille  Bros.  Co.,  Detroit,  Mich.,  and  who  have 
branch  offices  and  showrooms  in  the  various  lead- 
ing cities,  the  New  York  office  being  located  at 
32  Union  Square,  and  in  charge  of  A.  L.  Bresler. 

One  of  their  latest  novelties  is  the  Teddy  bear 
chewing  gum  vending  machine.  After  the  coin 
is  inserted  and  while  the  gum  is  being  passed 
out  the  ibear  does  a  number  of  acrobatic  stunts 
on  a  horizontal  bar.  Another  late  monej'maker 
is  the  quadruple  post-card  machine.  Four  coin 
slots  are  provided  and  as  many  different  styles  of 
cards  may  l)e  obtained.  This  machine  is  most  at- 
tractive in  appearance  and  attracts  trade.  The 
whistling  canaries  is  another  Caille  wonder. 
Two  birds  are  placed  in  a  handsome  glass  pro- 
tected cage  and  trill  duets  in  an  entertaining 
manner.  Various  tunes  may  be  provided  for  the 
birds  according  to  order. 

In  coin-operated  talking  machines  they  offer 
the  Callophon,  a  machine  of  substantial  con- 
struction and  a  minimum  number  of  delicate 
working  parts  to  get  out  of  order.  The  reproduc- 
tions by  this  machine  are  of  exceptional  clear- 
ness. A  similar  perfection  in  reproduction  is  ob- 
tained from  the  Scopephone,  a  machine  for  illus- 
trating the  songs  as  played.  The  pictures  in  this 
machine  are  worthy  of  special  notice  owing  to 
their  distinctness  and  naturalness,  all  being  made 
from  actual  photographs  and  not  spoiled  by  a 
mass  of  unnatural  color  effects. 


Different  styles  of  machines  for  giving  electric 
treatment  ad  lung-testing  are  also  shown,  a  de- 
cided novelty  among  the  latter  being  the  "Rub- 
berneck," a  contrivance  where  the  neck  of  the 
figure  sitretches  according  to  the  amount  of  air 
the  operator  is  capable  of  producing. 

To  properly  describe  every  machine  in  the 
Caille  line,  which  includes  electric  pianos  of 
various  styles,  would  seem  an  endless  task,  but 
catalogues  may  ibe  obtained  from  any  of  their 
offices  upon  application  and  the  text  and  illus- 
trations are  calculated  to  give  an  excellent  idea 
of  the  principal  features  of  the  machines  de- 
scribed. To  get  in  touch  with  the  Caille  Bros. 
Co.,  however,  means  to  realize  increased  profits 
in  the  arcade  business  no  matter  how  many 
novelties  are  already  offered  for  public  considera- 
tion. 


RAPID  WORK  BY  PHOTOGRAPHERS. 


Developing  and  Printing  Pictures  for  Cinemato- 
graph Displays. 


As  regards  the  rapidity  with  which  daily 
events  can  be  photographed  and  shown  within  an 
hour  or  two  to  the  general  public,  the  following 
account  of  the  arrangements  made  for  the 
Grand  National  1907  race  will  suffice  to  give  some 
idea  of  this,  says  the  Daily  Mail  of  London.  Six 
talking  machines  were  at  work  on  different 
points  of  the  racecourse  and  a  special  van  was  in 
readiness  for  the  films  to  be  developed  while 
en  route  for  London.  The  moment  the  race  was 
over  the  train  started,  and  while  running  full 
speed  homeward  the  operators  were  hard  at  work 
developing.  Indeed,  not  only  were  the  films 
developed,  but  they  were  washed  and  dried  on 
a  special  mechanical  drum. 

On  arrival  a  motor  car  in  waiting  carried  the 
film  quickly  to  the  printing  establishment,  where 
520  feet  of  it  was  printed  on  to  the  positive  film. 
As  soon  as  this  was  dried  it  was  rushed  off  to 
the  Alhambra,  Empire  and  Oxford  theatres  and 
shown  to  an  almost  incredulous  audience.  When 
the  final  cup  tie  was  played  at  the  Crystal  Palace 
a  motor  car  drove  the  film  to  London,  and 
within  three  hours  a  cinematograph  display  of 
the  match  was  given. 

The  royal  wedding  which  took  place  recently 
at  Wood  Norton  was  another  occasion  on  which 
remarkable  celerity  was  displayed  by  the  ener- 
getic cinematographers.  The  bridegroom  and  the 
procession  were  photographed  with  apparatus 
which  had  been  perfectly  adjusted  ibeforehand. 
The  moment  the  necessary  photographs  were  se- 
cured the  films  were  rushed  throtigh  at  break- 


DESIGNERS  ENQR.AVER.-S  ILLUSTRATORS 

pSst^cIrds     "THE  FAD   OF  THE  DAY" 

are  eflfectively  printed  on  an  ordinary  type  printing  press  in  ONE  or  MORE  COLORS  from  the 
PLATES  we  -will  make  you  DIRECT  from  PHOTOGRAPHS  or  other  suitable  "copy." 

PICTURES  ^O"*  PRAJVIIIVG   OR   ADVERTISIINO   PURPOSES  can  also 

t-eadily   be   proaducecl   in  the  same  mani-iei-. 

ORIGIINAU    DESIGINS  PREPARED 

GATCHEL  &  MANNING,  27to4i  so.  6th  st.,  PHILADELPHIA,  PA. 


72 


THE  TALKING  MACHINE  WORLD. 


neck  speed,  and,  as  is  well  known,  the  wedding 
ceremony  was  shown  to  Londoners  on  the  even- 
ing of  the  same  day. 


ARCADE  MEN  SECURE  INJUNCTION. 

Justice  Greenbaum  Restrains  the  Authorities 
from  Interfering  in  Any  Way  Either  on  Sun- 
days or  Week  Days  With  the  Moving  Pic- 
ture Places,  or  from  Interfering  With  Sacred 
or  Educational  Lectures  Whether  Illustrated 
or  Not — A  Test  Case  Will  be  Taken  to  Ap- 
pellate Division  for  Final  Decision. 


Many  proprietors  of  moving  picture  shows, 
nickelettes,  and  penny  arcades  have  combined  to 
take  a  test  case  to  the  Appellate  Division  of  the 
Supreme  Court  to  get  a  ruling  as  to  whether  or 
not  these  places  may  open  on  Sunday.  There 
are  about  500  of  these  shows  in  New  York  City, 
and  the  Doull  ordinance,  which  cleared  the  situa- 
tion soinewhat  as  to  the  regular  Sunday  theatres, 
left  the  question  of  the  minor  shows  much  as  it 
was  before. 

Last  week,  G.  A.  Rogers,  counsel  for  the  Mov- 
ing Picture  Association,  which  is  composed  of 
110  members,  secured  ex  parte  injunctions  from 
Justice  Greenbaum  in  a  special  term  of  the  Su- 
preme Court,  restraining  the  police  from  inter- 
fering with  the  conduct  of  the  shows  on  Sun- 
days. Mr.  Rogers  said  that  the  moving  picture 
business  represents  an  aggregate  investment  of 
$3,500,000  in  this  city.  He  said  that  the  injunc- 
tion in  the  nature  of  a  bill  of  peace  was  issued 
under  the  general  equity  jurisdiction  of  the 
Court  in  instances  where  oppression  of  a  par- 
ticular class  of  citizens  is  threatened,  and  is  for 
the  benefit  of  all  persons  in  a  like  situation  to 
those  applying  to  the  Court. 

Comtesse  Marie  d'Hauteiives,  who  sets  forth 
that  she  has  |60,000  invested  in  the  business  and 
is  under  a  daily  expense  of  $110,  to-day  got  from 
Justice  Greenbaum,  of  the  Supreme  Court,  an 
ex-parte  injunction  restraining  the  police  from 
interfering  with  her  moving  picture  shows  on 
Sundays  at  527  Sixth  avenue  and  1461  Broadway. 
In  her  petition  the  Comtesse  sets  forth  that  she 
is  a  member  of  St.  John's  Roman  Catholic  Church 
and  that  the  exhibitions  that  she  gives  on  Sun- 
days consist  of  pictures  of  the  "Passion  Play" 
and  religious  pictures.  She  submitted  to  the 
Court  letters  from  Archbishop  Corrigan,  Arch- 
bishop Paul  of  ^Montreal,  the  Archbishop  of 
Quebec,  and  from  Lord  and  Lady  Aberdeen, 
commending  her  pictures. 

Whether  the  injunctions  should  be  made  per- 
manent came  up  later  in  the  courts,  but  was 
postponed  until  yesterday,  Jan.  14. 

Mr.  Rogers,  the  counsel  for  the  association,  iu 
an  interview,  said  that  he  and  other  lawyers 
will  hold   a  conference  with  the  Corporation 


Counsel  and  select  one  of  the  cases  to  take  up 
to  the  Appellate  Division  in  order  to  secure  a 
final  ruling. 

The  proprietors  of  this  class  of  amusement 
place  have  had  trouble  for  over  a  year.  Two 
Supreme  Court  justices  in  Brooklyn  ruled  that 
such  shows  came  under  Section  265  of  the  Penal 
Code  and  should  be  prohibited.  This  was  before 
Justice  0"Gorman  rendered  his  decision  that 
brought  about  the  "blue  Sundays." 

Alderman  Doull,  however,  did  not  think  his 
ordinance  touched  upon  the  matters  treated  of  in 
Section  i65,  and  Corporation  Counsel  Pendleton 
had  the  same  view. 

Hence,  the  Corporation  Counsel  and  most  of 
the  magistrates  have  considered  that  the  passing 
of  the  Doull  ordinance  left  the  moving  picture 
shows  just  where  they  were,  with  two  Supreme 
Court  rulings  sayiug  that  they  were  violations 
of  Section  265  of  the  Penal  Code. 

The  police,  too,  have  acted  on  that  theory  of 
the  case,  and  have  been  making  arrests,  where 
not  forbidden  by  injunctions,  and  the  magis- 
trates, following  the  Supreme  Court  rulings,  have 
usually  fined  the  prisoners. 

Recently,  however,  :Magistrate  Butts,  in  the 
Essex  Market  Court,  in  some  moving  picture 
cases,  where  the  prisoners  tried  to  drag  in  the 
Doull  ordinance  as  a  defense,  ruled  that  the  ordi- 
nance was  null  and  void,  declaring  that  the 
Board  of  Aldermen  could  not  nullify  by  ordi- 
nance a  State  law. 

Few  lawyers  could  be  found  in  the  city,  how- 
ever, to  agree  with  the  magistrate  that  the  Doull 
ordinance  was  null  and  void.  ^ 

Corporation  Counsel  Pendleton  has  said  fre- 
quently that  a  ruling  from  the  Appellate  Di- 
vision would  clear  the  atmosphere  with  regard 
to  the  moving  picture  shows. 


A  NOVEL  EXHIBITION. 

Was  That  Furnished  by  Mr.  Hayden  During  a 
Recent  Western  Trip. 


The  following  interesting  item  came  to  our 
notice  recently.  On  his  last  trip  West,  Mr.  Hay- 
den, of  the  New  York  Vitak  Co.,  of  this  city, 
having  a  compartment,  gathered  around  him  a 
number  of  fellow-travelers  to  while  away  the 
evening.  General  topics  having  been  exhausted, 
the  conversation  turned  to  business,  the  outcome 
of  which  was  the  showing  of  the  complete  Vitak 
outfit,  which  he  was  carrying  with  him,  among 
which  was  the  new  electric  lamp  recently  per- 
fected. While  extolling  its  virtues  a  happy 
thought  came  to  him,  and  removing  one  of  the 
bulbs  he  set  up  the  machine  and  connected  it 
with  the  current  used  for  lighting  the  Pullman; 
with  a  little  adjusting  everything  was  ready  for 
the  exhibition,  and  those  gathered  about,  much 


to  their  surprise,  be  it  said,  were  treated  to  a 
first-class  moving  picture  show,  the  same  being 
furnished  while  traveling  at  the  rate  of  sixty 
miles  an  hour.  Is  there  reallj'  anything  impos- 
sible in  this  twentieth  century  of  ours?  If  so. 
The  World  would  be  glad  to  hear  about  it. 


SULTAN  LIKES  CINEMATOGRAPH. 


The  Ruler  of  Turkey  Is  a  Great  Lover  of  Music 
Being  an  Admirer  of  the  Italian  Opera — 
Likes  the  Talking  Machine  and  the  Cinema- 
tograph. 


It  ,is  not  perhaps  generally  known  that  the 
Sultan  of  Turkey  is  a  great  lover  of  music,  espe- 
cially the  modern  Italian  school.  Signora  Elvira 
Ciampi,  a  Roman  opera  singer  of  note,  recently 
appeared  in  the  Padisha's  harem  before  a  small 
audience  including  Abdul  Hamid  himself,  his 
first  Sultana  and  his  favorite  daughter. 

"Be  saluted,  0  brilliant  star,"  was  the 
Turkish  form  of  greeting  that  met  the  artist  on 
being  ushered  into  a  charming  apartment,  hung 
with  blue  tapestry  and  in  which  a  grand  piano 
was  placed.  The  director  of  the  palace  band,  a 
Spaniard  named  Aranda  Pasha,  acted  as  accom- 
panist. 

After  the  performance  the  Sultana,  to  show  her 
pleasure,  took  from  her  dress  a  valuable  brooch 
and  presented  it  with  a  smile  to  the  singer.  The 
Sultan  himself  talked  with  much  animation  on 
musical  subjects,  and  finally  the  Imperal  party 
withdrew,  leaving  Signora  Ciampi  iu  some  con- 
fusion, an  attendant  having  pressed  into  her 
hand  a  red  silk  purse  containing  her  fee  in  new 
gold  pieces. 

The  Turks  of  the  present  generation  are  great 
theatregoers.  There  are  several  playhouses  kept 
going  all  the  year  round  in  the  Ottoman  capital. 
Most  frequented  are  at  present  the  cinemato- 
graph shows,  which  have  caught  the  Turkish 
popular  fancy  in  an  extraordinary  manner. 


PICTURE  POST  CAEDS  FOE  OEPHANS. 


Souvenir  post  cards  received  at  the  dead  letter 
oflBce,  not  returnable  to  senders  because  of  de- 
fective addresses  and  which  are  unobjectionable 
in  character,  shall,  according  to  a  recent  order 
of  Postmaster-General  Meyer,  be  sent  to  the 
orphan  asylums  and  children's  homes  in  and 
adjacent  to  Washington  City.  A  total  of  be- 
tween 40,000  and  60,000  of  these  cards  are  said 
to  be  received  at  the  dead  letter  oflice  daily. 
According  to  these  figures,  the  department  ought 
to  be  able  to  distribute  this  benevolence  among 
all  the  orphan  asyhims  in  the  United  States  and 
still  keep  the  children  pretty  well  supplied  with 
picture  post  cards. 


The  Best  Value  to  Retail  at  I  0  C 

Fr.  HOTZ 

HARMONICAS 

This  is  the  finest  instrument  that  has 
ever  been  retailed  for  lOc,  and  allo'ws 
the  dealer  over  40  per  cent,  profit.  Not 
a  toy,  but  a  perfect  harmonica. 

No.  01.    THE  SPORT. -Has  10  sinulc  holes,  20  recd.s,  polished  covers  and  plates,  is  in  perfect  tune  and  offered  in  a  neat  hinned  hox.      All  instruments  are  of 

uniform  quahty,  and  the  ver>-  licst  value  thai  can  be  secured  for  the  money. 

The  entire  line  of  Fr.  HOTZ  HARMONICAS 

is  ma<lc  up  of  profitable  and  exceptional  inducements  such  as  this.       The  styles  retail  from  10c.  up  to  $1.00. 
  If  your  jobber  cnnnot  supply  you  we  will  refer  you  to  one  who  can. 


No.  01 


Send  us  a  postal  for  a  cata- 
logue.     It  will  be  interesting 


Fr.  HOTZ,  New  York  Office,  475  Broadway.  Ilnrc 


Factory —  Knitt- 
ermany 


THE  TALKING  MACHINE  WORLD. 


73 


HOME  MOVING  PICTURES 

Are  Now  Made  Possible  by  the  Splendid  Ma- 
chines Which  Are  Being  Placed  on  the  Mar- 
ket by  Enterprising  Manufacturers  and 
Which  Especially  Appeal  to  Talking  Machine 
Men  as  a  Profitable  Side  Line. 


The  World  is  especially  glad  to  note  the  fast 
increasing  popularity  of  the  home  moving  pic- 
ture machines  and  films  in  this  trade.  This  is 
due  to  several  reasons.  In  the  first  place,  talk- 
ing machine  men  are  heeoming  better  acquainted 
with  the  proposition  on  the  whole,  and  in  pro- 
portion the  antipathy  for  it  held  by  many  at 
the  start  is  dying  out.  In  fact,  a  large  number 
who  would  not  even  consider  the  matter  at  first 
have  been  led  into  doing  so  'by  the  ever-growing 
public  demand  for  such  devices,  which  has  been 
brought  about  by  the  persistent  advertising  be- 
ing carried  on  in  the  magazines  and  dailies  by 
the  manufacturers.  Again  these  manufacturers 
have  shown  that  they  are  working  for  the  trade's 
interests,  and  by  adopting  some  of  the  sugges- 
tions made  them  have  greatly  perfected  their 
line  and  better  adapted  it  for  retailing  by  talk- 
ing machine  men.  At  a  vei'y  early  date  several 
new  machines  will  be  placed  on  the  market 
which,  we  understand,  will  be  sold  at  prices  that 
will  suit  all  purses.  Western  firms  are  doing  the 
same  thing  and  everywhere  is  evidenced  an  un- 
usual activity,  which  condensed  means  simply 
prosperity  for  those  getting  in  and  pushing  this 
line.  There  is  one  thing,  too,  Mr.  Talking  Ma- 
chine Man,  that  you  should  bear  in  mind:  These 
manufacturers  are  doing  you  a  big  favor  in 
granting  you  the  first  opportunity  of  marketing 
their  products;  it  is  not  as  if  they  were  com- 
pelled to  do  so.  In  fact,  the  camera  and  photo 
supply  people  have  all  along  'been  after  their 
goods,  being  only  too  ready  to  push  them  as 
they  deserve,  and  it  was  more  through  the  efforts 
of  The  World,  which  is  ever  in  the  field  for  the 
interest  of  its  subscribers  than  to  any  particular 
love  for  this  trade,  that  threw  over  the  balance 
wheel  in  your  favor.  It  therefore  behooves  those 
who  have  lacked  the  initiative  necessary  to  make 
a  success  out  of  this  line  to  wake  up,  unless  they 
desire  to  see  the  matter  taken  completely  out  of 
their  hands  and  the  opportunity  ripen  in  the 
basket  of  their  next  door  neighbor.  In  order  to 
substantiate  our  statements,  we  will  refer  to  the 
reports  of  a  prominent  New  York  jobber  who, 
after  deciding  to  add  the  line,  put  his  full  ener- 
gies behind  it  with  the  following  results.  Cater- 
ing, as  he  did,  to  the  wealthy  class,  he  decided 
that  in  order  to  meet  with  any  success  he  must 
get  up  outfits  complete  in  every  way  regardless 
of  expense.  This  he  did,  which  included  a  ma- 
chine, stand  and  the  complete  list  of  films  of 
the  manufacturer,  these  alone  amounting  to  over 
one  hundred  dollars;  the  outfit  to  sell  for  $150. 
Then  after  fitting  up  a  dark  room  for  demon- 
strating with  all  the  latest  improvements  and 
thoroughly  training  his  salesmen  in  handling 
the  machines — he  then  and  not  till  then  turned 
his  attention  to  his  customers,  notifying  them 
of  the  addition  and  cordially  inviting  them  to 
come  in  and  inspect  same.  Newspaper  space 
was  freely  used,  and  in  every  way  possible  pub- 
licity given  to  the  line.    What  was  the  conse- 

The  Improved  Card  Printer  after  a  year 
of  use  is  still  the  fatest  and  best  Slot  Ma- 
chine. It  prints  any  name  on  five  cards  for 
one  cent,  or  twelve  cards  for  five  cents. 

Manufactured  by 

THE  CARD  PRINTER  CO.,  79  E.  130th  St.,  NEW  YORK  CITY 


wholesale:    HEADQUARTIIRS  FOR 


LEATHER 
Post  Cards 


-AND- 


Post  Card 
ALBUMS 

Agents  Wanted  for  a. 
Big  Selling  Novelty  Line. 


Write  for  Cata.log\ie 
and  Speciad  Prices. 

Risley-Bird  Mfg.  Co. 

94  Fifth  Avenue,  New  York 


quence?  The  sales  for  three  weeks  preceding 
Christmas  alone  amounted  to  something  like 
$6,000;  in  other  words,  forty  of  these  outfits 
were  sold,  and  these  mostly  for  cash.  True, 
you  may  say,  and  rightly,  that  not  every  talk- 
ing machine  man  has  such  a  trade,  and  that  but 
few  could  sell  $150  outfits,  let  alone  for  cash. 
It  is  also  true  that  not  every  dealer  can  sell 
one-hundred,  two-hundred  or  five-hundred  dollar 
talking  machines,  but  all  are  able  to  sell  the 
less  expensive  outfits,  in  fact,  the  bulk  of  this 
business  is  done  in  the  medium  price  machines. 
Likewise,  in  this  other  field,  there  are  outfits  to 
suit  all  classes,  and  it  only  needs  a  little  push 
and  ambition  to  make  the  comparison  true  in 
all  respects. 


phone  Oo.  was  incorporated  under  the  laws  of 
the  State  of  New  Jersey  for  $100,000  on  the  14th 
of  December,  1907,  with  temporary  offices  at  55 
North  11th  street,  Newark,  N.  J.  The  officers 
are  L.  P.  Valiquet,  president;  Otto  Zimmerli, 
vice-pTesident;  Wm.  Arthur,  treasurer;  V.  Fer- 
rer, secretary. 


SCIENTIST  SELLERS  DEAD. 

Harnessed  Niagara,  Invented  Moving  Picturesr^ 
Urged  the  Use  of  Absorbent  Cotton. 


THE  PHOTOPHONE  IS  THE  LATEST 

Combination  Moving  Picture  and  Talking  Ma- 
chine to  Make  Its  Appearance — Many  NoVel 
Principles  Involved. 


Once  again  Louis  P.  Valiquet,  the  well-known 
talking  machine  inventor's  name,  appears  in  the 
limelight,  this  time  as  the  father  of  a  new  de- 
vice called  the  Photophone.  This,  as  its  name 
implies,  is  a  combination  moving  picture  and 
talking  machine.  However,  as  this  may  be  mis- 
leading, we  will  go  a  little  into  details:  in  fact, 
the  invention  is  simply  a  moving  picture  ma- 
chine which  is  constructed  that  it  may  be  at- 
tached to  a  taper  arm  disc  machine,  the  pic- 
tures and  music  both  emanating  from  the  horn; 
a  most  novel  idea  to  be  sure  and  one  that  is 
bound  to  attract  lots  of  attention.  A  number 
of  marked  improvements  are  involved  in  its  con- 
struction, one  of  which  is  that  standard  sized 
films  of  any  make  can  be  used.  This  is  a  big 
point,  as  this  film  can  be  bought  or  rented  in 
any  city  in  the  world,  good  second-hand  stuff 
being  obtainable  at  from  two  to  eight  cents  a 
foot.  This  machine  is  so  made  that  it  can  also 
be  used  without  the  "talker."  It  will  retail  at 
about  thirty  to  thirty-five  dollars.    The  Photo- 


POPULAR  SIDE  LINE 


FOR 


Talking  Machine  Dealers 

AUROCROME  POST  CARDS  sell  fast  at  good  profit.  Never  out  of 
stock.  You  can  reorder  at  any  time.  Ask  for  our  price  card.  Do  it 
now,  and  use  your  letter-head. 

DOOLITTLE   &    HULLING,   INC.,   1002   ARCH    STREET,    PHILADELPHIA,  PA. 


Dr.  Coleman  Sellers,  whose  eighty-one  years  of 
life  were  distinguished  by  many  engineering  and 
scientific  services  to  humanity,  died  in  Philadel- 
phia, Pa.,  Dec.  28,  as  the  result  of  a  general 
physical  break-up.  He  was  born  in  Philadelphia 
and  most  of  his  notable  work  was  accomplished 
there. 

Dr.  Sellers  started  his  career  with  an  ordinary 
academical  education.  His  first  employment  was 
as  a  draughtsman  in  a  Cincinnati  rolling  mill. 
He  was  next  foreman  of  a  locomotive  works,  and 
then  a  member  of  William  Sellers  &  Co.'s  ma- 
chine and  tool  manufacturing  concern.  It  was 
in  1861  that  he  suggested  the  use  of  absorbent 
cotton  at  surgical  operations.  Experiments  in 
photography  led  him  to  recommend  glycerine  to 
keep  plates  wet.  The  year  he  made  his  recom- 
mendation for  absorbent  cotton  he  obtained  a 
patent  on  a  "kinematoscope,"  a  forerunner  of 
the  various  methods  in  use  to-day  for  presenting 
moving  pictures. 

In  1889  Dr.  Sellers  saw  the  possibility  of  har- 
nessing the  tremendous  power  of  Niagara  Falls. 
He  represented  America  in  the  Niagara  Com- 
mission, of  which  the  late  Lord  Kelvin  was  chair- 
man, and  since  1890  had  been  the  directing 
genius  behind  the  efforts  to  utilize  the  force  of 
the  mighty  water  course. 

The  University  of  Pennsylvania  granted  Dr. 
Sellers  the  degree  of  Doctor  of  Science,  and 
Stevens  Institute  the  honorary  degree  of  Doctor 
of  Engineering.  As  early  as  1877  the  King  of 
Sweden  conferred  upon  him  the  Royal  Norwegian 
Order  of  St.  Olaf.  The  doctor  was  the  patentee 
of  more  than  thirty  inventions  which  have  im- 
proved the  efficiency  of  modern  manufacturing 
machinery. 


HANDima  THE  EDISON  PHONOGRAPHS. 

The  Eiler's  Piano  House,  Boise,  Idaho,  and  the 
Koerher-Brenner  Co.,  St.  Louis,  Mo.,  are  new 
Edison  jobbers.  Their  holiday  business  was  ex- 
cellent, taking  into  consideration  the  financial 
flurry  now  happily  disappearing. 


74 


THE  TALKING  MACHINE  WORLD. 


ART  IN  POST  CARDS. 

The  Great  Advance  Made  in  This  Special  Field 
Is  Most  Marked  During  a  Recent  Period. 


It  is  true  that  local  views  are  still  most  popu- 
lar, and  the  publising  of  these  ■cards  in  colors 
has  made  them,  too,  works  of  art  which  deserve 
preservation  as  souvenirs  of  the  locality  they 
represent. — The  American  Stationer. 


Compared  with  the  original  issues  of  post 
cards  those  sent  out  now  are  marvels  of  artistic 
excellence.  The  first  cards  were  often  merely 
cheap  reproductions,  sometimes  the  original  pic- 
tures were  poor  and  the  process  of  making  the 
cards  was  as  cheap  as  could  be  devised.  Not- 
withstanding this,  the  cards  sold  and  good  profits 
were  made  on  them. 

But  dealers  found  that  improved  quality  of 
cards  would  sell  better  than  the  cheaper  ones 
and  that  it  would  be  good  business  policy  to  in- 
troduce them.  Gradually  dealers  stocked  better 
cards,  and  gradually  the  demand  increased.  Now 
the  trade  has,  broken  all  records  and  is  increas- 
ing every  day. 

The  leading  artists  of  the  day  have  been  em- 
ployed to  make  drawings  for  these  cards.  Some 
have  found  this  work  more  profitable  than  any- 
thing they  had  been  doing  heretofore.  And  they 
have  given  their  best  work  to  the  publishers  of 
post  cards.  The  result  everyone  who  buys  cards 
knows.  The  principal  publishers  are  sending  out 
cards  now  which  are  models  of  artistic  beauty 
and  thousands  of  albums  have  been  enriched  with 
these  souvenirs  which  have  carried  art  education 
into  many  hundreds  of  homes  which  never  be- 
fore had  an  opportunity  to  enjoy  such  pictures. 

Art  in  post  cards  has  come  to  be  recognized  as 
not  only  possible,  but  necessary.  The  purchas- 
ing public  demands  the  best  and  the  dealer  who 
expects  to  secure  the  trade  of  his  community 
must  keep  in  stock  only  the  best  cards  procur- 
able.   The  other  grades  will  not  sell. 


my  photograph  should  ornament  the  cards.  In 
a  little  while  persons  dealing  with  us  began  to 
ask  for  the  man  on  the  cards,  and  I  had  to  step 
forward  from  the  back  seat  I  had  occupied  and 
take  an  active  hand  in  affairs." 


ROTH  &  ENGELHARDT  CHANGE. 

Alfred  P.  Roth  Retires  and  the  Business  Will 
-Hereafter  be  Conducted  Under  the  Title  of 
F.  Engelhardt  &  Sons — Messrs.  Alfred  D.  and 
Walter  Engelhardt  Will  be  Associated  Here- 
after With  Their  Father  in  the  Business. 


A  PAYING  HARMONICA  LINE. 


The  firm  of  Roth  &  Engelhardt,  manufacturers 
of  Peerless  pianos,  piano  actions,  etc.,  2  East 
47th  street,  was  dissolved  Jan.  1,  by  mutual  con- 
sent. Alfred  P.  Roth,  the  senior  member  of  the 
firm,  retiring.  The  style  of  the  firm  is  now  F. 
Engelhardt  &  Sons,  and  they  assume  all  current 
obligations  and  are  authorized  to  collect  all  bills 
receivable  from  date  of  dissolution.  Alfred  D. 
Engelhardt,  who  has  been  identified  with  the 
business  for  four  years,  looking  after  the  New 
York  office  and  salesroom, 
and  Walter  Engelhardt, 
also  connected  with  the 
firm  for  a  like  period,  tak- 
ing an  active  part  in  the 
factory  management,  will 
with  their  father  assume 
full  control  and  are  con- 
versant with  all  the  details  of  the  business. 

Mr.  Roth,  who  has  been  actively  engaged  in 
business  since  1889,  will  retire  for  the  next  three 
or  four  years  and  enjoy  a  season  of  rest  from 
business  cares.  He  expects  to  go  to  Europe  in 
the  very  near  future  and  remain  abroad  several 
months. 


Talking  machine  dealers  handling  a  line  of 
musical  instruments  and  novelties  and  others 
looking  for  a  salable  line  will  find  the  Fr.  Hotz 
harmonicas  worth  investigating.  According  to 
the  manufacturer,  the  Hotz  harmonica  is  likely 
to  make  a  deep  impress,  if  not  entirely  revolu- 
tionize,' the  trade  in  the  cheaper  grade  of  these 
popular  instruments.  The  "Blue  Ribbon"  is 
shown  as  a  sample  of  the  line  made  by  Fr.  Hotz, 
and  through  the  name  is  well  known  as  a  manu- 
facturer in  Germany,  having  been  established 
since  1828,  yet  the  brand  has  heretofore  not  been 
extensively  introduced  in  America.  An  exten- 
sive advertising  campaign  will  be  launched  by 
the  manufacturers,  their  purpose  being  to  estab- 


lish a  reputation  for  this  brand  of  harmonicas 
by  offering  the  best  value  in  the  market. 


MOVING  PICTUEES  AT  PROCTOKS. 


We  Want  to  Furnish  Your 

FILM 

Service  for  1908  and  "we  are  going 
to  have  it  if  the  best  fihns  in  America 
at  the  right  prices  will  secure  it. 
Everything  identified  with  the  mov- 
ing picture  business  carried  in 
stock.  PATHE'S  LIFE  OF  CHRIST, 
BEN  HUR  and  PARSIFAL  rented 
reasonable. 


O.T.  CRAWFORD  FILM  EXCHANGE  CO. 

Gayety  Theatre  Building,  St.  Louis,  Mo. 


POSTCARD  MADE  HIM  FAMOUS. 

How  a  Man  Was  Promoted  from  a  Subordinate 
Position  to  Being  Chief  Manager  by  a  Lucky 
Accident  in  Connection  With  Post  Cards. 


Keith  &  Proctor's  Twenty-third  Street  Theatre, 
beginning  Monday,  January  6,  became  known  as 
the  Bijou  Dream  and  will  be  devoted  exclusively 
and  permanently  on  a  long  existing  lease  to  the 
presentation  of  moving  pictures  with  interpo- 
lated illustrated  songs.  The  admission  will  be 
five  and  ten  cents  only  and  no  seats  reserved. 


A  man  who  was  unexpectedly  promoted  from 
a  subordinate  position  in  his  firm  into  the  po- 
sition of  chief  manager  attributed  his  rise  to 
the  picture  post-card  craze.  "Some  time  ago," 
he  said,  "we  decided  to  distribute  a  lot  of  ad- 
vertising postals.  It  was  our  wish  to  print  in 
one  corner  the  picture  of  either  the  president  or 
the  vice-president  of  the  company.  Unfortunately, 
they  are  both  fat.  Now,  a  fat  man  on  a  picture 
post  card  Is  bound  to  look  like  a  caricature.  "We 
didn't  need  the  subsequent  experience  of  Secre- 
tary Taft  with  his  political  postals  to  tell  us 
that.  Since  I  was  the  only  man  in  the  concern 
who  could  boast  leanness,  it  was  decided  that 


Dealers  in  novelties  cannot  afford  to  overlook 
the  line  of  post  card  albums  made  by  the  Risley- 
Bird  Manufacturing  Co.  Their  albums,  with 
leather  cover,  are  originally  conceived  aiTd  are 
quick  sellers. 


TYPE  R 


THE  MUTOSCOPE 


For  Amusement  Parlors,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville  "  what  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY  -  These  1907 
Song  Hits  at  IGc.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slnmberland  Bat  Yon  and  Me  " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS,  MO. 


Write  for  Particulars 


AMERICAN  MUTOSCOPE  6  BIOGRAPH  CO., ", 


East  14th  Street 
NEW  YORK  CITY 


PACIRIC  COAST  BRANCH,    116  Worth  Broadway,  LOS  ANGELES.  CAI. 


THE    F»IAIVOVA    COlVf  F»AI\JY, 

Manufacturers  of 

44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  in  the  slot  attachment 
SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenue, 


New  York. 


Everything  in  NEW  and  S.  H. 

Motion  Picture 
Mactiines 

Films,  Stercopticons,  Sonff 
.'Glides  ana  Supplit-s.  $aui« 
AVautcd.    Catalog-\ics  free. 

Harbach  &  Co.,  809  Filbert  St..  Phila.,  Pa, 


60  YEARS' 
EXPERIENCE 


I  RADE   IVI  AKr\a 

Designs 
Copyrights  &c. 

Anyone  sendtiiR  a  skotrh  rhcI  description  may 
quickly  asoortutii  o»;r  opliiUui  free  wlietlicr  an 
tnvoiillun  la  i>rohnlily  pnlontahle.  Coniiminlca- 
llotisstrtctlvoontUlontlnl.  HANDBOOK  on  Pateuta 
Bciil  froo.  Oiliest  nuencv  forsecurinR  patents. 

riitonts  taUon  tlirouk'b  Munn  &  Co.  receive 
spi'fid/  ii')fif<*,  wittiout  cluirco,  In  the 

Scientific  Jitttericati. 

A  hBiidaoniolT  llliistrnlort  wppUly.  I.nrcest  elr- 
piilntloM  of  niiv  si'liMitlUc  Journal.  Terms,  $3  a 
venr:  four  numtliB,  f  1.  Sold  by  all  newadeftlers. 

MUNN&Co.3«'«'«''--»- New  York 

Braucb  Oftlce,  536  F  St..  Washington,  D,  C 


THE  TALKING  MACHINE  WORLD. 


75 


SATISFACTION 


WITH 


"DONT" 


Don  t  stop  to  think  what 
you  have  lost  by  not  hand- 
hng  PEERLESS  before. 
There  is  still  some  open 
territory  if  you  hurry.  One 
dealer  reports  a  net  profit  of 
$5,000  per  month  from  his 
Peerless  Department  alone. 
There  is  business  to  be  had 
in  your  locality,  business  to 
satisfied  customers  with  large 
payments,  because  the  Peer- 
less will  pay  for  itself  in 
from  seven  to  ten  months. 

Peerless  quality  always 
brings  a  high  rate  of  profit, 
and  there  is  no  medium  on 
earth  to  compare  with  these 
instruments  as  real  money- 
getters  for  all  those  who 
handle  or  own  them. 


ALL  WAYS 

PEERLESS 


EVERY  PEERLESS  PIANO  CAN  BE  OPERATED  FROM  AN  UNLIMITED 
NUMBER  OF  COIN  BOXES  ON  TABLES  OR  IN  ROOMS 


COIN 
OPERATED 
PIANOS 


Extracts 
from 
Easy 
^  Money 
Catalog — 
Suggestions 
for  Salesmen 


THINK  OF  THE 
MONEY  YOU 
WILL  MAKE 


One  Peerless  Piano  took  in 
$350  in  27  days.  What- 
ever your  business  may  be 
things  will  move  faster  if  you 
have  music.  Our  Peerless 
has  been  tried  in  cafes, 
billiard  parlors,  drug  stores, 
hotels,"  candy  stores,  etc.,  and 
in  every  case  has  it  proven 
a  success.  It  does  not 
matter  what  your  business 
may  be  so  long  as  it  means 
dealing  with  the  general 
public.  You  will  find  it 
profitable  to  have  a  Coin 
Operated  Piano.  It  will 
attract  customers,  amuse 
them,  and  your  satisfaction 
will  come  from  the  coin  box, 
which  will  earn  money  for 
you  that  you  would  not 
otherwise  get,  as  well  as  an 
increase  in  patronage.  ' 


Once  more  the  PEERLESS  coin  operated 
PIJfMOS  are  classed  by  the  nation's 
experts  as  the  LEJfDERS. 

They  were  awarded  the  Gold  Medal  and 
Highest  Jiward  at  the  Jamestown  Ex- 
position,  I907. 


Get  Our  Easy  Money  Catalog 

OTHER  AWARDS: 

Pan'Jtmerican  Exposition,  Buffalo,  I90I 
St.  Louis  World's  Fair,  /904 
Lewis  «*.  Clark,  Portland,  I90S 


FREDERICK:   ENGELHARDT  &  SOIV 

(Successors  to  ROTH  &  ENGELHARDT) 

(Props.  PEERLESS  PIANO  PLAYER  CO.) 

Offices:  WINDSOR  ARCADE,  FIFTH  AVE..  NEW  YORK  CITY  Factory:  SL  JOHNSVILLE,  NEW  Y08S 


76 


THE  TALKING  MACHINE  WORLD. 


RECORDS 


TKAMK  MAnK 


A  Word  to  The  Wise 


These  wonderful  Records 
have  been  made  possible 
through  the  harmonious  and 
aggressive  work  of  each  oper- 
ating department. 

These  Records  are  the 
product  of  the  first  couple  of 
months  and  are  equal  in  vol- 
ume, quality  of  tone,  and 
superior  in  musical  excellence, 
to  any  records  ever  made. 

What  perfections  will  they 
attain  to  during  the  next  few 
months  ? 


TRADE  UARK 


1908  JANUARY  LIST  1908 


Selection 
Number 


TITLE 


Artist 


684 
685 
686 
687 
688 
689 
690 
691 
692 
694 
695 
696 
697 
698 
699 
700 
701 
702 
703 
704 
705 


23d  Regiment  March    Military  Band 

For  All  Eternity     Alan  Turner 

In  Happy  Moments   Alan  Turner 

Flanagan  on  St.  Patrick's  Day   Steve  Porter 

Imitation  of  Amateur  Night  at  the  Vaudeville  Steve  Porter 

The  Ragtime  Drummer    James  Lent 

Mariutch    Arthur  Collins 

Nothing  Ever  Worries  Me    Arthur  Collins 

School  Days   Byron  G.  Harlan 

My  Old  Kentucky  Home   Quartette 

Tennessee  Tessie   Quartette 

Betty  Intermezzo   Orchestra 

Rocked  in  the  Cradle  of  the  Deep   F.  C.  Stanley 

Armorer's  Song  from  Robin  Hood   F.  C  Stanley 

Masaniello  Overture   Military  Band 

The  Family  Tree   Collins  &  Harlan 

Rain  In  the  Face   Collins  &  Harlan 

Sambo  and  Dinah   ^' stanieir  and 

Mis*  Nalson 

'Deed   I    Do    F.  C.  Stanley  and 

MiM  Nalaon 

Over  the  Waves,  Waltz    Military  Band 

Miserere  from  II  Trovatore   Military  Band 


The  Indestructible  Phonographic  Record  Co. 

AUBAINV,     NEW  VORK 


Improvements  are  coming  with  leaps  and 
bounds,  and  no  dealer  is  properly  guarding  his 
own  interest  who  does  not  handle  them. 


in  this  business  the  old  adage  of  "the  early 
bird  catches  the  worm"  will  prove  true.  Take 
this  hint  before  it  is  too  late. 


RECORDS 


TBADB  MARK 


VOL.  IV.    No.  2. 


SEVENTY-TWO  PAGES 


SINGLE  COPIERS,  10  CENTS 
PER  YEAR,    ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  February  15,  1908 


Star  Records 

Leave  no  dead  stock  on  your  hands,  because 


Every  Star  record  is  a  picked 
winner — one  of  the  popular  hits 
that  promise  certain  and  large 
sales. 

We  never  record  a  selection 
unless  we  see  a  sure  demand  for  it. 

It*s  the  trashy  records  that  keep 
your  money  tied  up— the  light- 
weight stuff  that  is  forced  on  you 
by  the  bushel — salable  one  day  and 
dead  as  Pharaoh  the  next. 

We  have  worked  against  this 
condition  from  the  beginning.  It 
is  not  only  unfair  to  the  dealer  to- 
day, but  a  menace  to  the  manu- 
facturer to-morrow.  We  have  stead- 
fastly kept  the  Star  policy  one  of 
sound  business  for  both  our  dealers 
and  ourselves. 


Every  Star  dealer  knows  this — 
every  one  will  testify  that  the 
whole  Star  line  keeps  moving  in 
step.  If  you  are  not  a  Star  dealer 
you  can  test  it  for  yourself  with  a 
trial  order. 

And  you  can't  find  a  record  that 
excels  the  Star  in  pure  brilliancy  of 
tone,  freedom  from  scratch,  and  du- 
rability. Made  in  10-inch  and 
12-inch  sizes. 

Here's  the  question  that  stares 
you  in  the  face:  Shall  I  keep  on 
burdening  myself  with  old  con- 
ditions, or  shall  I  tie  up  to  the  one 
record  line  that  is  conducted  on  a 
sensible  merchandising  basis? 

As  you  decide,  so  will  your 
future  be. 


If  you  are  not  a  Star  dealer  you  are  missing  the 
best  thing  in  the  talking  machine  situation  to-day 

HAWTHORNE  &  SHEBLE  MFG.  CO. 

PHILADELPHIA 


Entered  as  second-class  matter  May  2,  1905.  at  the  post  i;tUcc!  ut  Ni^w  York,  N.  Y.,  uiidor  the  act  of  Ccilgiess  ot  ySav.h  3,  l^TO. 


2 


THE  TALKING  MACHINE  WORLD. 


ORIGINALITY-MERIT-SUPERIORITY 

ARE    COMBINED   IN   OUR  LINE 


CARTON 
CABINET 

A  Perfect  and  Practical  Method  for  Storing  and 
Cataloguing  Cylinder  Phonograph  Records 

THE  FLANNEL-LINED  CARTONS  i"  ^l^^^h  Records  are  sold  are  the  only 

proper  and  practical  means  of  pre- 
serving the  Records.  They  protect  the  delicate  sound  waves  from  damage 
antl  from  the  accumulation  of  dust. 

TUV  riTOrVA   TADTON  PARINPT       constructed  to  permit  the  use  of 
IHE  EUKt/IUV  L.ARlUi>l  V^ADll^tl   j^jg^g  Cartons  for  the  precise  pur- 
pose for  which  they  are  intended — 

THE  PERFECT  PROTECTION  OF  THEIR  CONTENTS 


PATENT   APPLIED  FOR 


7,1  IF^'^^ 


PATENTED 


For  Cylinder  and 

Disc  Machines 

Genuine   Quarter  Sawed 
Oak  and  Genuine 
Mahogany 

To  match  the  prevailing 
finish  of  Machine 
Cabinets 


MADE   ENTIRELY  OF  WOOD 


CYLINDER   MACHINE  HORN 


Acoustically  Perfect 

Construction  and  Design 
Unequalled. 

Tone  and  Volume  Supreme 

It  is  conceded  that  a  Wooden 
Horn  is  the  proper  means  for 
Amplifying  Sound  Repro- 
'  ductions. 


A  comparative  test  will  con- 
firm this  opinion  of  experts. 


Structural  difficulties  and  pro- 
hibitive cost  have  been 
overcome. 


For  Filing  aid  Cataloguing  Disc  Talking 
Machine  Records 


A  Place  for  Each  Record  and 
Each    Record    in    its  Place 


PATENT   APPLIED  FOR 


A  positive  method  of  locating  any  desired 
record  and  insuring  the  return  to  its  proper 
place. 


Records  Protected  Against  Dust  and  Damage 


General  Phonograph  Supply  Co. 

57    WARREN    STREET,   NEW  YORK  CITY 

DESCRIPTIVE   LITERATURE    AND    PRICES   SENT   ON  APPLICATION 


The  Talking  Machine  World 

Vol.  4.    No.  J.  New  York,  February  15,  1908.  Price  Ten  Cents 


MUSIC  OVER  THE  WIRES. 

G.  R.  Webb,  of  Baltimore,  Experimenting  Witli 
New  Device — Telephone  Subscribers  May 
Eventually  Profit  by  His  Inventions. 


Telephone  subscribers  may  soon  be  able  to  have 
■as  much  music,  vocal  or  Instrumental,  as  they 
desire  in  their  homes,  if  a  series  of  experiments 
now  being-  made  by  George  R.  Webb,  prove  suc- 
cessful. All  that  will  be  required  will  be  to  call 
up  Central,  ask  for  whatever  selection  is  desired, 
attach  a  specially  constructed  receiver,  and  the 
music  fills  the  room.  Already  much  success  has 
been  attained  by  Mr.  Webb  in  his  experiments, 
and  patents  have  been  applied  for  the  devices 
designed  in  connection  with  the  transmission  and 
receiving  of  the  music. 

Mr.  Webb  declined  to  have  anything  to  say 
about  his  plans  for  sending  music  out  over  tele- 
phone lines  from  a  central  station.  He  has  been 
experimenting  with  various  devices  to  accomplish 
this  for  the  last  two  years.  The  music  is  of  the 
disc-record  character  and  the  apparatus  used  in 
reproducing  this  music  is  of  Mr.  Webb's  own  in- 
vention. The  central  station  is  equipped  with  a 
device  to  operate  the  disc  and  there  are  specially 
constructed  transmitters  and  receivers.  The  discs 
are  operated  on  turnstiles,  which  are  operated 
by  electric  power.  This  takes  the  place  of  the 
mechanical  working  of  the  ordinary  talking  ma- 
chine. 

At  first  there  was  a  grating  sound  to  the  music, 
hut  Mr.  Webb  has  kept  at  work  with  his  experi- 
ments, and  those  who  have  heard  the  music  de- 
clare that  he  has  completely  overcome  this  ob- 
jection. Some  of  those  who  have  heard  of  the 
apparatus  have  compared  it  to  the  telharmonium, 
the  invention  of  Dr.  Thaddeus  Cahill,  now  being, 
exploited  by  a  company  organized  for  the  pur- 
pose in  New  York,  but  there  are  many  points  of 
difference  about  the  music.  The  most  important 
is  that  either  vocal  or  instrumental  music  can  be 
furnished,  whereas  the  telharmonic  music  is  in- 
strumental only.  Then,  too,  it  is  to  be  used  in 
conjunction  with  telephone  service,  '  the  same 
wires  being  used  for  the  double  purpose. 

Mr.  Webb  has  been  making  recent  experiments 
with  his  new  device  in  Wilmington,  where  he  is 
the  principal  factor  in  the  Delmarvia  Telephone 
Company  of  that  place.  The  apparatus  invented 
by  him  for  transmitting  the  sounds  to  telephone 
■wires  was  installed  in  the  telephone  exchange 
and  the  patent  horns  for  receiving  the  music 
placed  in  houses  of  subscribers  miles  away  from 
the  station.  The  operator  was  called  up,  asked 
to  place  a  certain  record  on  the  machine,  a  key 
turned  and  almost  instantly  the  music  began  to 
fill  the  room.  The  new  music  is  paid  for  as  is 
telephone  service.  It  might  be  possible  to  give 
unlimited  service  or  the  service  can  be  measured, 
just  as  telephone  calls  are  now  counted,  and 
charged  to  subscribers. 

As  yet  Mr.  Webb  has  given  no  demonstration 
of  his  new  device  in  this  city.  He  had  planned 
to  spring  a  surprise  on  the  guests  he  has  invited 
to  attend  a  dinner  at  the  Belvedere  on  Saturday 
night,  but  owing  to  the  fact  that  his  plans  leaked 
out  he  is  undecided  about  giving  it. 

The  demand  for  the  music  is  principally  at 
night,  when  telephones  are  little  used,  hence  the 
'Claim  is  made  that  by  installing  the  apparatus  a 
telephone  company  will  increase  its  revenue.  The 
telephone  company  is  obliged  to  keep  its  opera- 
tors at  work  every  hour  in  the  twenty-four, 
though  by  far  the  bulk  of  the  calls  are  made 
during  the  day.  It  is  claimed  that  telephone 
companies  throughout  the  country  will  welcome 
any  device  which  will  increase  the  use  of  tele- 
phones, especially  during  the  hours  when  the 
operators  are  seldom  busy. — Baltimore,  Md., 
News. 

The  optimistic  talking  machine  dealer  is  the  ' 
man  who  is  coming  out  ahead  these  days. 


AIDS  SPREAD  OF  CULTURE. 

The  Talking  Machine  Proving  Effective  as  a 
Musical  Educator — Has  Brought  Opera  to  the 
Masses  and  Made  Stronger  the  Desire  to 
Hear  the  Originals. 


The  daily  papers  have  had  much  to  say  about 
"canned  music"  since  'Sousa  introduced  that  now 
famous  expression  as  applied  to  records  used  in 
talking  machines.  It  has  been  used  in  a  humor- 
ous, and  more  often  in  a  libelous  way.  but  in 
spite  of  the  yards  of  weird  stuff  that  is  so  often 
handed  out  hy  writers  in  the  daily  papers,  there 
is  no  doubt  in  the  minds  of  intelligent,  fair- 
minded  men  that  the  talking  machine  has  aided 
and  will  still  aid  in  the  spread  of  culture  in  this 
and  every  other  country.  Only  recently  a  prom- 
inent Philadelphia  jobber  spoke  as  follows  on  this 
matter: 

"Why,  there  is  not  the  slightest  doubt  in  the 
world  about  the  talking  machine  being  one  of  the 
greatest  factors  in  the  musical  culture  of  the 
public.  That  is  so  far  true  I  am  constrained  to 
go  so  much  further  and  say  that  without  the 
education  in  music  the  public  has  received  from 
the  talking  machine,  and  I  am  willing  to  admit 
also  the  share  that  the  piano  players  and  other 
music-producing  machines  have  had  in  the  same 
direction,  there  would  be  no  such  thing  possible 
as  a  grand  opera  company  in  Philadelphia  and 
visits  of  grand  opera  from  New  York. 

"As  it  is  now,  the  public  has  become  so  farniliar 
with  Ihe  great  grand  opera  singers  and  the 
music  from  grand  operas  from  hearing  them 
on  the  talking  machines  that  a  desire  to  hear 
the  originals  has  been  created  that  will  make  the 
grand  opera  ventures  in  other  cities  successful. 

"Just  look  at  the  thousands  of  records  we  have 
here  in  this  place.  They  are  almost  exclusively 
of  grand  opera  and  symphony  orchestra,  or,  in 
other  words,  classic  music.  We  sell  1,000  records 
where  the  prices  range  from  50  cents  to  $6  to 
every  one  that  sells  for  less  than  those  prices. 
Do  you  suppose  such  a  thing  was  possible  before 
the  phonograph  came  and  exerted  its  educational 
influence?  .  I  know  positively  that  it  was  not. 
In  fact,  we  have  no  room  here,  large  as  it  is,  to 
carry  a  very  large  stock  of  popular  music,  and 
when  people  come  here  after  it  we  usually  refer 
them  to  some  of  the  other  establishments  hand- 
ling records  if  they  do  not  want  to  wait  until  we 
can  send  after  them." 


VICTOR  CO.  BRING  ANOTHER  SUIT 

•  Against   the    Duplex  Phonograph  Co.  of  Kala- 
mazoo on  the  Conn  Patent. 


A  second  suit  was  filed  by  the  Victor  Co., 
against  the  Duplex  Phonograph  Co.,  of  Kalama- 
zoo, in  January,  1908,  in  the  United  States  Circuit 
Court  at  Grand  Rapids,  Mich.,  and  was  based  on 
the  Conn  patent  No.  624,301,  May  2,  1899,  the 
entire  interest  in  which  is  now  owned  by  the 
.Victor  Talking  Machine  Co.  This  patent  covers 
the  so-called  Duplex  feature,  or  in  other  words, 
the  double  horns  connected  with  and  carrying  at 
their  smaller  ends  the  sound  box.  The  suit  is 
in  Equity  No.  1644. 


TALKING  ILACHINE  CLUBS  THE  LATEST. 


Advices  from  Kansas  City,  Mo.,  state  that  talk- 
ing machine  clubs  are  the  latest  fad  in  that  city, 
the  members  exchanging  records  with  one 
another,  thereby  giving  each  member  the  ad- 
vantage of  using  far  more  recoi'ds  than  he  would 
very  likely  be  able  to  buy.  Of  course  the  ad- 
vantage of  the  scheme  from  the  talking  ma- 
chine dealer's  viewpoint  is  not  so  apparent. 

Advertising  is  like  any  kind  of  sales  talk. 
It's  not  how  much  you  say  that  counts,  hut  what 
you  say  and  how  you  say  it. 


THE  FLOOD  IS  COMMENCING. 


The  Ebb  Tide  in  Prices,  in  Business,  in  the 
Hearts  of  Men  Has  Passed — Now  Is  the  Time 
to  Get  a  Hustle  on  and  Buckle  on  the 
Armor  That  Will  Insure  Success  in  the 
Battle  for  Trade — Not  the  Time  for  Pessim- 
ism or  Indecision. 


Everyone  knows  that  Shakespeare  said:  "There 
is  a  tide  in  the  affairs  of  men,  which,  taken  at 
the  flood  leads  on  to  fortune."  But  not  everyone 
knows  that  tide  in  his  life  when  he  sees  it;  and 
fewer  know  how  to  take  it  at  the  flood.  Now  and 
then  a  man  sees  it  and  takes  it.  He  gets  rich  and 
others  wonder  how  he  did  it. 

To-day  there  is  an  ehb  tide  in  prices,  in 
business,  in  the  hearts  of  men.  It  has  just  passed 
and  the  flood  is  commencing.  The  merchant  who 
does  not  study  the  situation  as  to  how  he  may 
buy  what  he  needs  at  best  figures,  and  start 
humanity  running  after  what  he  has  to  sell,  does 
not  deserve  a  fortune.  Moreover  he  will  not  keep 
store  very  long  into  the  beginning  of  this  go- 
ahead  century.  Competition  is  growing  hotter 
year  by  year.  The  man  who  does  not  study  his 
job  will  soon  have  no  job  to  study.  You  must 
know  more  than  your  father  did  or  you  will 
never  make  half  the  money  he  did. 

Time  was  two  decades  ago  when  a  man  could 
get  rich  running  a  farm  in  scrub  fashion,  he- 
cause  if  he  existed  on  the  farm  his  land  increased 
in  value  fast  enough  to  make  him  rich.  In 
slavery  days  a  planter  might  fumble  with  his 
farm  and  still  grow  rich  on  the  growth  of  his 
slaves.  In  those  days  a  store  keeper  might  sit 
on  his  goods  and  grow  up  with  the  town.  He 
can't  do  it  to-day.  People  have  been  educated  to 
something  better  and  they  want  the  best  in  the 
land.  If  you  don't  furnish  it  along  comes  a 
smarter  man  that  you,  and  you  wake  up  to  find 
yourself  sitting  in  his  shadow. 

Get  a  hustle  on.  Spit  on  your  hands.  Buckle 
up  your  belt.  Keep  step  with  the  progress  of  the 
world,  if  you  want  to  get  a  slice  of  the  earth. 
Otherwise  sit  and  drift  with  the  drift-wood  of 
humanity,  washed  out  of  sight  beneath  the  flood 
tide  of  brighter  men  than  you. 


SAPPHIRES  BY  THE  POUND. 


Eugene  Maret  Promises  to  Turn  Them  Out  of 
His  New  Electrical  Furnace. 


A  despatch  from  Paris,  Prance,  says  that 
Eugen-e  Maret,  the  French  engineer,  has  this 
week  established  an  electrical  furnace  with  which 
he  says  he  will  be  able  to  manufacture  several 
pounds  of  sapphires  daily.  These  artificial  stones 
will  be  harder  than  the  natural  gems,  and  can  be 
graded  to  any  shade  desired.  The  raw  material 
used  is  Roman  alum  and  chromatic  acid. 


SUPERSEDING  THE  PASTOR. 

In  a  small  town  in  the  West  there  is  a  cozy 
little  church,  but  the  membership  is  so  small 
they  cannot  afford  a  pastor,  consequently  they 
have  had  no  preaching  for  a  long  time,  and 
the  members  were  getting  cold  in  the  performance 
of  their  religious  duties.  Not  long  since  a  man 
visited  the  church  with  two  talking  machines, 
one  did  the  preaching,  the  other  the  singing. 
They  were  a  perfect  success  in  every  way,  and 
the  society  bought  both  machines,  and  the  con- 
gregation is  growing  so  fast  that  an  addition 
has  got  to  be  huilt  on  the  church.  The  sermons 
are  sent  them  every  week  by  express  at  a  cost 
of  sixty  cents  a  piece  for  every  Sunday  in  the 
year.  The  second  year  they  can  repeat  the  same 
sermons  and  the  same  songs.  When  there  is 
any  baptizing  to  he  done  it  is  left  to  the  deacons 
who  handle  the  finances,  and  everything  moves 
right  along  like  clockwork. 


4 


THE  TALKING  MACHINE  WORLD. 


A  PANTHEON  FOR  RECORDS 


Of  Famous  Singers  and  Celebrated  Men  to  be 
Handed  Down  to  Posterity — Carnegie  Could 
Through  a  Gift  Immortalize  Himself — As 
Valuable  as  a  Library — New  Yorker  Ahead 
of  Parisian  in  Suggesting  Plan  Originally. 


Extended  mention  has  been  made  the  past, 
month  of  the  consummation  of  the  plans  of  M. 
Pedro  Guilhard,  retiring  manager  of  the  French 
National  Academy  of  Music  and  M.  Alfred 
Clark,  representative  of  the  Gramophone  Co., 
whereby  a  museum  or  a  series  of  vaults  in  the 
basement  of  the  Grand  Opera  House  in  Paris,  has 
been  established,  where  will  be  deposited  records 
of  the  voices  of  the  world's  most  marvelous 
human  voices.  In  this  connection  it  is  worthy  of 
note  that  the  original  plan  for  founding  a  pan- 
theon of  talking  machine  records  was  suggested 
many,  many  years  ago.  and  primarily,  it  is  be- 
lieved, by  Dr.  J.  Mount  Blyer,  of  New  York.  His 
plans.' however,  were  much  wider  in  scope  than 
those  adopted  by  our  Parisian  friends,  for  he  did 
confine  the  records  to  songs,  when  he  wrote: 

"What  greater  gift  could  present  day  phil- 
anthropy bequeath  to  posterity  than  a  complete 
record  of  our  life  and  literature,  not  as  expressed 
in  books,  but  in  living  autograms?  What  books 
have  done  for  past  ages  in  recording  their  life 
and  literature  the  autogram  might  do  for  the 
present,  and  with  far  greater  reality.  Compared 
with  such  a  record,  the  greatest  of  the  world's 
libraries  must  appear  lifeless  and  inadequate. 
And,  as  books  are  collected  and  shelved  in  great 
libraries,  these  autograms  might  be  gathered  and 
preserved  in  a  great  living  pantheon  for  the  bene- 
fit of  remotest  posterity.  Could  such  records 
have  been  preserved  of  the  great  orators,  the 
poets,  and  actors  of  the  past,  their  value  to-day, 
not  only  as  curiosities  but  for  their  direct  educa- 
tional value,  would  have  been  incalculable.  In 
these  days  of  great  public  benefactions  here  is  an 
opportunity  to  found  a  great  pantheon  as  endur- 
ing as  any  library  and  of  far  greater  historical 
value  for  the  future." 

It  is  not  yet  too  late  for  some  public  spirited 
New  Yorker  like  Andrew  Carnegie  to  denote  a 
sum  of  money  for  this  splendid  object.  No  or- 
dinary library  could  be  so  valuable  to  posterity, 
and,  irrespective  of  what  the  Public  Library  at 
Washington  is  doing  in  this  connection,  there 
should  be  in  this  great  American  city  a  noble  edi- 
fice erected  containing  the  records  of  all  our 
noted  men  in  all  walks  of  life.  To  appreciate  the 
value  of  these  records  to  the  future,  it  is  only 
necessary  to  imagine  our  own  attitude  toward  a 
similar  record  of  the  past.  The  autograms  of 
famous  men,  especially  of  their  speeches  or  say- 
ings upon  famous  occasions,  even  of  the  last  few 
years,  could  they  have  been  preserved  in  this 
way,  would  have  been  among  the  most  valued 
relics  of  our  generation. 

Could  the  last  speech  of  McKinley  and  the 
famous  oration  of  Lincoln  at  Gettysburg  have 
been  preserved  in  this  way  they  would  be  eagerly 
listened- to  at  the  present  day,  and  the  records 
would  have  been  preserved  and  handed  down  to 
posterity.  And  such  a  record  of  Washington's 
farewell  address  or  of  the  original  reading  of  the 
Declaration  of  Independence  would  doubtless  be 
more  carefully  preserved  than  any  single  hook 
which  the  country  has  produced. 

To  go  yet  further  back,  what  interest  would 
attach  to  the  reading,  for  instance,  of  one  of 
Shakespeare's  plays  by  its  author!  Could  such 
records  have  been  made  and  preserved  in  ancient 
Greece  and  Rome  during  the  periods  of  their 
greatness  the  value  of  such  autograms  can 
scarcely  be  overestimated.  An  original  oiation 
of  Cicero  or  Demosthenes  would  of  course,  be 
a  priceless  literary  relic. 

Compared  to  a  great  living  pantheon,  such  as 
the  storehouse  of  all  these  treasures  would  be 
the  great  libraries  of  the  world  would  seem  insig 
niflcant.  It  may  be  argued  that  there  are  at 
present  few  orators  whose  voices  will  be  of  such 
Interest  to  future  ages  as  are  these  great  classic 
flgnres  to  us.  Every  generation,  however,  would 
have  some  important  contribution  to  make  to 
tbis  pantheon. 


To  take  a  single  advantage  among  many  which 
the  possession  of  such  records  has,  consider 
merely  the  value  alone  of  the  autograms  of  the 
great  actors  of  history.  A  reproduction,  for 
instance,  of  a  play  in  which  Moliere  or  Garrick 
or  any  other  master  of  the  past  had  appeared 
would  attract,  of  course,  an  enormous  audience. 
Apart  from  the  mere  element  of  curiosity,  how- 
ever, the  possibility  of  comparison  thus  made 
possible  would  be  of  the  highest  importance.  It 
is  not  too  much  to  say  that  the  dramatic  art 
would  have  been  greatly  advanced  could  actors 
and  actresses  have  studied  their  art  from  actual 
contact,  as  it  were,  with  these  great  figures. 

It  would  be  much  the  same  with  oratory,  either 
in  legislative  bodies  or  in  the  pulpit.  The  mere 
printed  record  of  great  orations  or  great  sermons 
cannot  give  an  adequate  idea  of  their  original 
power  or  charm.  Were  it  possible  to  hear,  so  to 
speak,  at  first  hand  the  orations  of  Cicero  or 
Demosthenes  or  Burke — to  mention  no  others — • 
and  compare  them  with  the  efforts  of  our  present 
day  orators,  the  comparison  would  be  highly  in- 
structive. How  earnestly  would  modern  preachers 
listen  to  the  autogram  of  a  sermon  preached  by 
Savonarola  or  Bossuet! 

One  is  likely  to  dwell  upon  the  human  interest 
of  such  an  enterprise.  Its  actual  scientific  value 
is  even  more  important  from  a  scientific  point  of 
view.  It  is  capable  of  a  much  wider  utility  than 
most  people  now  imagine.  The  phonetic  survey 
to  be  carried  out  bj^  Cornell  University  indicates 
the  possibilities  of  one  line  of  scientific  investiga- 
tion. The  study  of  language  would,  besides,  be 
greatly  assisted  by  such  records. 

To  mention  one  example,  imagine  that  among 
the  autograms  in  this  living  pantheon  were  ex- 
tracts from  the  speech  of  the  Greeks  and  Romans. 
The  study  of  these  dead  languages  would  be  im- 
mensely assisted.  A  thousand  points  in  dispute, 
which  have  been  the  object  of  discussion  for 
generations,  could  be  instantly  determined,  and 
the  scholarship  and  energj'  which  have  been  thus 
expended,  might  have  been  diverted  into  other 
and  more  fruitful  channels.  The  study  of  old 
French  or  early  English,  with  its  important  effect 
upon  the  language  as  spoken  to-day,  would  be 
greatly  facilitated.  There  would  be  no  lost  lan- 
guages in  the  future. 

The  advantages  of  such  a  collection  to  the 
present  as  well  as  to  the  future  are  of  course 
endless.  As  a  New  York  paper  said  recently: 
It  seems  extraordinary  that,  in  view  of  the  com- 
paratively trifling  cost  of  such  an  enterprise  and 
its  immense  service  to  art,  to  history,  to  science, 
and  to  scholarship  in  general,  the  founding  of  the 
great  human  pantheon  should  be  no  longer  de- 
layed. 


TETRAZZINI'S  SUCCESS 

Has  Brought  About  a  Tremendous  Demand  for 
Records  of  Her  Voice  Made  by  the  Universal 
Talking  Machine  Mfg.  Co. 


As  a  stroke  of  excellent  business,  apropos  to 
the  occasion,  few  things  have  occurred  better 
than  the  preparedness  of  the  Universal  Talking 
Machine  Manufacturing  Co.,  Newark,  N.  J.,  to 
furnish  records  of  Mnie.  Tetrazzini,  the  star  of 
the  singing  forces  of  the  Manhattan  Opera  House, 


New  York.  The  diva  scored  a  distinctive  success 
and  furore  there  as  she  did  at  Covent  Garden, 
London,  Eng.,  and  the  Universal  Co.  have  been 
floiO'ded  with  orders  for  the  great  hit  of  the  year. 
The  music  with  records  include  the  following 
selections:  "Barbiere  di  Siviglia  (Una  Voce  Poco 
Fa)  Rossini,"  (A  little  voice  I  hear) ;  "Romeo 
et  Juliette- Valse"  (Juliets  waltz  song)  Gounod; 
"Sounambula"  (aria)  Bellini  and  the  eleven-inch 
"Lucia  di  Lammermoor"  <mad  scene)  Donizetti; 
"Caro  Nome"  (Rigoletto)  (Dearest  Name)  Verdi. 
Other  of  the  latest  operatic  successes  the  com- 
pany will  have  ready  in  a  short  time,  of  which 
due  announcement  will  follow.  The  company's 
enterprise  in  their  quick  work,  while  the  "goods 
are  selling,"  is  spoken  of  with  commendation. 


The  Victor  Talking  Machine  Co.  have  trade- 
marked  the  word  "Exhibition"  for  recording  and 
reproducing  sound-boxes. 


ATTENTI  ON  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

E  D I S  O  IN  PHOINOG  RAPHS 
AND   VICTOR  MACHIINES 

orsE  s  m  r>  A\  E  IN  r  —  o  IN  I  i  EXPRESSAae 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREIVIOINT    ST.,    BOSTON,  MASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINES,  Records  and  all  Supplies 


Eastern  Agents  for  HERZOG  DISK  and 
CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


5 


Victor=Victrola 

A  Sure  Money=Maker 
for  Victor  Dealers 


Cabinet  of  San  Domingo  mahogany, 
liglit  or  dark  ;  piano  finish 


Mr.  Dealer : 

Here  is  a  money-maker  —  a  big, 
sure  money-maker  for  you  —  the 
Victor -Victrola.  Your  line  is  not 
complete  without  it.  And  the  time 
to  add  it  to  your  stock  is  right  now. 
The  Victrola  sells  readily  among 
a  large  class  of  people  who  want  the  refined  musical  entertainment  that  only  the 
Victor  can  give,  but  who  prefer  an  instrument  with  no  horn  in  sight. 

In  the  Victrola  the  horn  is  entirely  concealed  in  the  cabinet,  and  the  music  is 
made  loud  or  soft  by  opening  or  closing  two  small  doors.  The  cabinet  also  contains 
albums  for  150  records. 

The  most  complete  and  artistic  of  musical  instruments 

We  are  increasing  the  demand  for  the  Victrola  by  a  vigorous  advertising  campaign  that  started  in  the  February  magazines. 
Follow  up  the  strong  impression  that  this  advertising  is  sure  to  create  —  go  after  the  good  business  that  it  is  sure  to  stir  up  in 
your  locality,  and  you  can't  fail  to  get  profitable  results. 

People  of  means,  the  schools,  churches,  societies,  clubs,  hotels  and  many  other  "  prospectives  "  in  your  vicinity  would 
quickly  buy  the  Victrola  if  they  knew  what  a  wonderful  instrument  it  really  is.    It  is  up  to  you  to  tell  them  and  show  them. 

The  sale  of  a  Victrola  opens  the  way  to  immensely  profitable  business.  People  who  buy  Victrolas 
are  liberal  buyers  of  Red  Seal  Records.  Beside  this,  the  Victrola  is  a  great  publicity  maker — brings  the 
best  classes  to  your  store,  and  in  this  way  helps  to  sell  the  entire  line  of  Victors  and  Victor  records. 


Tlie  time  to  sell  it  is  right  now 

The  Victrola  is  making  money  for  other  dealers.  Why  not  you?  Don't  delay,  get  your  share  of 
this  business.    Write  to  your  distributor  for  details.    Write  to-day. 


HISMASTERS  VOICE 


Victor   Talking"   A/lachine   Oo.,   camden,  n.  j.,  u.  s.  a. 


Berliner  Gramophone  Co.  of  Montreal,  Canadian  Distributors 


Full  information  can  be  obtained  from  the  following  Victor  dealers : 


Albany,  N.  Y  Finch  &  Hahn. 

Altoona,  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Alexander- Elyea  Co. 

Phillips  &  Crew  Co. 
Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  Ala  E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlmgton,  Vt.  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  O  The  Klein  &  Heffelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 
^.    .  The  Rudolph  Wurlitzer  Co. 

Cincmnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 
_  ,      ,        „  Eclipse  Musical  Co. 

Co  umbus,  O  The  Perry  B.  Whiteit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O.  .  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Knight-Campbell  Music  Co. 

Hext  Music  Co. 

Des  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 

El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston.  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich 

Harrisburg,  Pa  S.  A.  Floyd. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind  C.  Koehring  &  Bro. 

Jacksonville,  Fla  Metropolitan  Talking  Machine  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 


Little  Rock,  Ark.. 
Lincoln,  Neb. . .*. . . 
Los  Angeles,  Cal. 
Memphis,  Tenn.. 

Milwaukee,  Wis.. 
Minneapolis,  Minn 

Mobile,  Ala  

Montreal,  Canada., 
Nashville,  Tenn.., 

Newark,  N.  J  

Newark,  O  

New  Haven,  Conn. 
New  Orleans,  La. . . 

New  York.  N.  Y.... 


Omaha,  Neb. 


Peoria,  III  

Philadelphia,  Pa. 


Pittsburg,  Pa. 


Portland,  Me.. 
Portland,  Ore. 


...O.  K.  Houck  Piano  Co. 
. . .  Ross  P.  Curtice  Co. 
...Sherman,  Clay  &  Co. 
. . .  O.  K.  Houck  Piano  Co. 

E.  E.  Forbes  Piano  Co. 
...Lawrence  McGreal. 
. . .  Minnesota  Phonograph  Co. 
...Wm.  H.  Reynalds. 
. .  Berliner  Gramophone  Co.,  Ltd. 
. . .  O.  K.  Houck  Piano  Co. 
...Price  Phono.  Co. 
...Ball-Fintze  Co. 
...Henry  Horton. 
. . .  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
. ..Blackman  Talking  Machine  Co. 

.Sol  Bloom,  Inc. 

C.  P>nmo  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega. 

Chas.  H.  Ditson  Sk  Co. 

The  Jacot  Music  Box  Co. 

Landay  Brothers. 

The  Regina  Music  Box  Co. 

Stanley  &  Pearsall. 

Benj.  Switky. 

Victor  Distributing  &  Export  Co. 
, . ,  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 
. .  Chas.  C.  Adams  &  Co. 
,..J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Louis  Buehn  &  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
, , .  Pittsburg  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 
, , .  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 
. .  Sherman,  Clay  &  Co. 


Providence,  R.  I  J.  Samuels  &  Bro. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  V  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  &  Leete. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Eiler's  Piano  House. 

Sherman-Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  0  The  Hayes  Music  Co. 

A.  J.  Rummel  Arms  Co. 

Whitney  &  Currier  Co.     .•  V 
Washington,  D.  C  John  F.  Ellis  &  Co.  , 


Fill  out, 
cut  off,  and 
mail  this 
Coupon 
to-day. 


-6^ 


6 


THE  TALKING  MACHINE  WORLD. 


THE  PHONOGRAPH  IN  AUSTRALIA. 

Exhibited  at  the  Sydney  Exhibition  in  1881  — 
Mr.  Gladstone  Sent  a  Phonogram  to  the  Gov- 
ernor of  New  South  Wales — The  Improved 
Machine   Heard  in  1890. 


It  is  hard  to  say  now  who  first  brought  the 
phonograph  to  Australia.  Perhaps  the  first  ma- 
chine to  be  publicly  exhibited  was  the  Edison 
tinfoil  phonograph  which  was  on  view  at  the 
International  Exhibition,  held  in  Sydney  in 
1881.  One  who  saw  this  crude  machine  said: 
"You  turned  the  handle  and  shouted  into  a  fun- 
nel, and  then  turned  a  handle,  and  it  shouted 
back  to  you,  hut  you  couldn't  understand  what  it 
said." 

The  first  improved  phonograph  seems  to  have 
made  its  appearance  in  Australia  ahout  1890,  or 
at  all  events  the  first  public>  exhibition  of  it  for 
that  year  is  claimed  by  a  Professor  Douglas 
Archibald.  In  his  booklet,  which  bears  the  date 
1890,  and  is  entitled  "The  Perfected  Phono- 
graph," the  announcement  is  made:  "Edison's 
latest  phonograph  now  exhibited  for  the  first 
time  in  Australia  by  Professor  Douglas  Archi- 
bald, M.  A.,  Oxon,  under  the  direction  of  Messrs. 
MacMahue."  The  phonograph  was  of  the  concert 
type,  and  was  driven  by  an  electric  motor.  It 
had  the  usual  diminutive  trumpet,  which  shows 
that  the  superior  acoustic  properties  of  large 
trumpets  were  not  yet  recognized,  or.  which 
is  more  likely,  that  they  had  not  yet  been  manu- 
factured. In  the  booklet  referred  to  above  there 
is  a  brief  description  of  the  machine,  but  the- 
article  written  by  Edison  for  the  North  Ameri- 
can Review,  describing  his  improved  machine, 
and  giving  a  brief  history  of  the  invention,  is 
quoted  in  full.  Edison  indulges  in  many  predic- 
tions as  to  the  uses  the  phonograph  will  be 
put  to,  and  many  of  these  predictions  have  been 
fulfilled  to  the  letter,"  says  J.  Smith  of  New 
South  Wales  in  the  Talking  Machine  News. 
Professor  Douglas  Archibald,  besides  being  the 
first  public  exhibitor  of  the  improved  phonograph 
in  Australia,  was  also  responsible  for  a  phono- 
gram spoken  by  Mr.  Gladstone,  which  was  prob- 
ably the  first  phonogram  which  ever  came  to 
Australia.  This  was  the  phonogram  sent  by  Mr. 
Gladstone  to  Lord  Carrington: 

Spoken  in  London  on  March  8,  1890,  by  the 
Right  Honorable  W.  E.  Gladstone,  addressed  to 
His  Excellency  Lord  Carrington,  Government 
House,  Sydney,  and  conveyed  thither  by  the 
hand  of  E.  D.  Archibald,  and  respoken  on  June  8, 
1890,  by  the  phonograph  in  the  presence  of  their 
Excellencies,  Lord  and  Lady  Norman  and  suite: 
"10  St.  James  Square,  London. 

"My  dear  Lord  Carrington: — I  gladly  avail  my- 
self of  this  opportunity  to  assure  you  with  how 
much  pleasure  I  hear  of  you  and  your  career 
as  Governor  in  New  South  Wales.  I  am  also 
honored  and  gratified  in  being  the  first  person 
to  make  a  communication  through  the  phono- 
graph to  Australasia,  as  worthily  represented 
by  the  great  colony  at  whose  head  you  have  been 
placed.  In  the  phonograph  is  a  new  bond  of 
amity  between  Australasia  and  the  United  King- 


dom, and  I  regard  each  addition  to  these  free  and 
friendly  ties  as  an  inspired  benefit  and  a  fresh 
guarantee  for  the  endurance  of  a  connection  alike 
honorable  and  beneficial  on  that  side  of  the  water 
and  on  this.  I  am,  my  dear  Lord  Carrington, 
very  faithfully  yours,  W.  E.  Gladstone." 

THE  VALUE  OFCOMPETITION. 

How  a  Business  Is  Frequently  Helped  by  a 
Rival  Discovering  Some  Newly  Developed 
Possibilities — Always  Do  Something  Better. 

Frequently  a  business,  energetically  started 
and  capably  captained,  thrives  and  flourishes 
until  the  situation  seems  splendidly  controlled, 
when  with  human  indulgence  the  leader  lets 
down  steam,  assumes  that  all's  well  and  just 
keeps  the  boat  off  the  rocks,  letting  the  stream 
carry  and  fix  the  rate  of  progress.  No  need  of 
promoting  from  the  crew  a  new  hand  at  the 
tiller,  as  the  ship  cr.lls  alon»  well  under  her  own 
headwaj'. 

Then  comes  an  awakening,  when  another  en- 
terprise is  start3d  to  take  up  some  newly  de- 
veloped possibilities  heretofore  unnoticed  by  the 
confident  commander.  Maybe  the  new  enterprise 
is  engineered  by  a  break  in  his  own  forces  not 
sufliciently  recognized  by  him,  or  is  controlled 
by  new  ambition  seeking  profitable  field  for  en- 
deavor. 

GET  rp  steam! 

That's  the  spur  that  thrills  the  old  ship  or 
makes  her  clear  decks  ready  for  action.  Over- 
board with  the  fossils  and  the  dead  wood!  Scrape 
the  barnacles  off  the  keel!  Get  up  steam!  Before 
you  know  it  undreamed  of  possibilities  disclose 
themselves,  bigger  and  better  business  develops, 
and  a  grand,  live  institution  results,  because  the 
"old  man"  got  pushed  to  do  his  best. 

Nine  times  out  of  ten  he  hates  the  fellows 
who  woke  him  from  his  trance,  instead  of  being 
grateful  for  the  shock  that  sent  him  forward  to 
the  work  he  best  could  do.  But,  then  again, 
they  didn't  mean  to  help  him.  All  of  which 
proves  that  consciously  or  otherwise,  we  humans 
are  so  tied  together  that  every  action  has  some 
influence  on  our  fellows  and  makes  our  every 
move  of  some  concern  to  the  whole  world.  You 
are  your  brother's  keeper,  and  you  will  not  attain 
happiness  if  you  attempt  to  dodge  the  respon- 
sibility. 

ADVANTAGES  Ol''  BEGIXXERS. 

Given  youth,  courage  and  industry,  any  man 
with  a  small  capital  need  not  fear  the  competi- 
tion of  any  large  store  into  which  years  have 
always  brought  red-tape  and  conservatism.  The 
impetus  of  a  beginner,  the  eagerness  of  youth 
and  the  industry  of  ambition  more  than  offset  the 
big  store's  advantage  in  purchasing  power,  which 
cannot  average  more  than  5  per  cent.,  against  a 
wide-awake  skirmisher.  This  small  percentage  is 
more  than  offset  by  buying  and  office  expense  in- 
cident to  large  undertakings. 

THE   WORTHY  AIM. 

It  is  frequently  seen  that  a  smaller  shop  will 
outweigh  in  puljlic  regard  a  larger  rival  on  some 
one  specialty;  and  there  is  the  meat  in  the 
focoanut. 


Do  something  better  than  the  other  fellow,  and 
keep  on  doing  that  something  better  until  you're 
found  out. 

"Doing  something  better,  allied  to  a  little 
patience,  always  results  in  being  found  out;  for 
the  hungry  world,  with  its  myriad  eyes  and  mil- 
lion appetites,  is  always  looking  for  the  chap 
v.'ho  can  do  anything  a  little  better. 


THE  GAELIC  RENAISSANCE. 

The  Part  The  Talking  Machine  Is  Playing  in 
This  Movement — Acacemy  of  Sciences  of 
Vienna  Interested. 


One  of  the  most  important  uses  to  which  the 
talking  machine  has  been  put  within  recent  years 
is  the  preservation  of  the  fast  dying  languages 
and  dialects  of  the  olden  races  in  all  parts  of 
the  world.  Centuries  hence,  the  customs,  habits 
and  languages  of  these  races  will  be  thus  brought 
to  the  knowledge  of  Interested  people  in  a  much 
more  forcible  and  valuable  manner  than  through 
books.  But  the  fact  that  these  records  will  sup- 
plement the  written  knowledge  shows  the  im- 
portance of  the  talking  machine.  German  scien- 
tists are  particularly  active  in  this  field,  and  only 
recently  the  Imperial  Academy  of  Sciences  of 
Vienna,  becoming  interested  in  the  Gaelic  move- 
ment in  Ireland  sent  one  of  its  professors.  Dr. 
Rudolph  Tribitsch,  to  the  Emerald  Isle  for  the 
purpose  of  making  phonographic  records  of  Irish 
as  spoken  in  the  different  provinces  of  the  coun- 
try. The  revival  of  Gaelic  in  Scotland  is  a!so 
noted  with  satisfaction,  says  a  writer  in  the 
Westminster  Gazette,  by  enthusiasts  in  the 
North.  It  is  said  that  nearly  all  the  younger 
members  of  the  old  Scotch  families  are  studying 
the  language  of  the  Gael  to  a  greater  or  less  ex- 
tent, and  that  several  of  them  have  attained  con- 
siderable proficiency.  The  movement  is  to  re- 
ceive a  new  recruit  shortly  in  the  shape  of  a 
weekly  journal.  Alba,  which  will  be  edited  by  the 
Hon.  Stuart  Erskine,  and  printed  in  Gaelic.  Dr. 
Tribitsch  has  already  visited  Aberdare,  where 
he  secured  several  genuine  records  of  real  Aber- 
dare Welsh,  and  he  has  also  spent  some  time 
in  North  and  Mid-Wales.  He  is  now  hoping  to 
complete  his  collection  with  some  records  of  the 
music  of  the  triple  harp,  the  ancient  harp  of 
Wales,  which  is  still  found  at  Llanover.  The 
Germans  have  long  been  interested  in  Gaelic  and 
their  desire  for  further  research  is  but  natural. 


W.  J.  KILIEA'S  SUCCESS. 

William  J.  Killea,  formerly  a  telegraph  opera- 
tor for  the  Associated  Press  and  who  conducted  a 
talking  machine  business  on  the  side,  has  found 
the  latter  growing  to  such  an  extent  that  he  has 
decided  to  devote  his  entire  time  to  the  selling 
of  machines  and  records.  He  is  conducting  a 
store  at  74  South  Pearl  street,  Albany,  N.  Y. 


A  dictograph  has  been  installed  at  the  Metro- 
politan Opera  House  and  through  this  means 
Manager  Conried  is  enabled  to  hear  in  his  office 
the  performance  of  opera  on  the  stage  as  though 
he  were  sitting  in  a  first-clays  orchestra  seat. 


The  Gibbs  Stop  Attachment  for  Edison  STANDARD  Phonograph 


(Patent  Allowed.) 


-  HOME 
PHONOGRAPH 


This  is  the  only  device  on  the  market  having  an  indicator  that 
can  be  instantly  set  to  accommodate  any  record  in 

the  Edison  catalogue  and  automatically  stops  the  machine  when  the 
music  is  finished ;  thereby  preventing  the  sapphire  from  being 
damaged  in  running  over  the  end  of  the  record. 


Nolhiim  to  break  or  not  out  of  ordi'r.  (".an 
he  .ipplied  in  less  than  a  minute,  and  requires  no 
tools  except  an  ordinary  screw  driver. 

Kct.Til  Prices  of  .\ttaclnncnts—  For 
".■^t-Tiuhud"  I'luiiioRrapli,  $1.00  each;  for 
"Home"  I'lionoRraph,  Sl  .'iO  each. 

ORDER  FROM  YOUR  JOBBER 

\\*c  will  .send  propaiil  to  any  dealer  a 
sample  atlaclimeiit  for  the  "Standard"  on 
receipt  of  50e.,  or  for  the  "Home,"  75c. 


Does    not  mar  or    injure  the 
but  adds  to  its  appearance. 
Made  of  metal  and  nickei-plated. 


phonoKraph 


Dealirs  Profit  is  100% 

( l-";u'h  AttacliuuMit  (iunraiitci.-d.) 

The  Gibbs  Mfg.  Co. 

CANTON,  OHIO 


THE  TALKING  MACHINE  WORLD. 


List  of  March  Victor  Records 
You  need  them  all 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-inch  35  cents 

Arthur  Pryor's  Band 

5324    International  jNIarch  Roberts 

"Coon"  Song  l>y  Billy  Murray 

53G4    He's  a  Cousin  of  Mine  Hein 

Billy  Murray  and  Haydn  Q,uartet 

5330    I'm    Happy    When    the    Band  Plays 

Dixie  Vanderveer 

IJuet  toy  Stanley  and  Maedonoush 

53G0    Some  Day  You'll  Come  Back  to  Me... Ball 
Gospel  Hymn  toy  the  Haydn  tluartet 

5305    Ring  tlie  Bells  of  Heaven  Root 

lO-inch  60  cents;  12-lnch  $1.00 

Arthur    Pryor's  Band 

5345    Captain  General  March  ( 10-in.)  ....  Louka 

5343  Angel  of  Love  Waltz  (Ange  d'Amour) 

(10-in.)   Waldteufel 

5344  Eileen  Asthore  Medl«-  (10  in.)  Olcott 

Victor  Orchestra,  Walter  B.  Rogers,  Con- 
ductor 

530!)  Tile  Dream  Waltz  (from  "A  Waltz 
Dri  am")  ( ICin  Walzertraum)  (lU-in.) 
 Oscar  Straus 

Cornet    and   Flnte   Duet   toy    Kenelce  and 
Iiyoiis 

5347    Voice  of  Love — Serenade  (10-in.)  

  Schumann 

Tronitoone    Solo    toy    Arthur    Pryor,  with 
Bund  Accomi>aninient 

Oh,  Dry  Those  Tears  (10-in.)  .  .  .Del  Riego 


534G 
5356 

31G90 
5359 
5351 


Soprano  Solo  toy  Helene  Noldi 

Jewel  Song  from  "Fai!st  "   ( 10-in. ). Gounod 

Baritone  Solos  toy  Alan  Turner 

The  Bravest  Heart   May   Swell  (Dio 
possente)    "Eaust"    Il2in.)  Gounod 

Prologue  from   "Pagliacci"  (10-in).. 
  Leoncavallo 

Good-bye,  Sweetheart,  Gimd  bye 

( 1 0-in.)   Vnn  'I'ilzer 


Baritone    Solo    toy    Percy  Hemus 

5348    The  Sailor's  Prayer  (10-in.)  Mattel 

Tenor   Solo  toy  Byron  G.  Harlan 

5340    Two  Little  Baby  Shoes  ( 10-ln. )....  Morse 

Tenor  Solo  toy  Harry  Macdonough 

5352    One   Little,   Sweet   Little  Girl  (from 

.'•O'Neill  of  Derry''j    (10-in.)  Olcott 

Contralto   Solo   toy  Corinne  Morgan 

5357    Bid  Me  Good-bye  (10-in.)  Tosti 

Male  <luartets  toy  the  Haydn  (iuartet 

53G2    .lesus  Christ   Is  Risen  To-day  (Wor- 
den)     (Easter  Hymn  —  "Alleulia") 

(10-in. )   Davidica 

Mollie  Darling   (10-in.)  Hays 


5353 
Duet 

5354 


toy    Miss    Stevenson    and    Mr.  Mac- 
donouglL 

Climbing   the    Ladder    of    Love  (10- 
in.)    ^  Englander 

Hymn  toy  Frederic  C.  Freemantel 

5341    The  Ninety  and  Nine  (10-in.)  Sankey 

Duet   toy   Dudley   and   Macdonough,  with 
(iuartet  Chorus  and  Orcliestra 

Red  Wing    (10-in.)  Milis 


5308 
535C 


5361 


Comic  Songs  toy  Billy  Murray 

I'm  Afraid  to  Come  Home  in  the  Dark 
(10-in.)  Van  Alstyne 

I'm  Looking  for  tlie  Man  That  Wrote 
The  Merry  Widow  Waltz  ( 10-in. )  ..Furth 

Duet  toy  Collins  and  Harlan 

The  Family  Tree  (.lungle  Song) 


Moise 


"Coon"  Song  toy  Artliur  Collins 

.-.30O    1  Got  to  See  de  Alinstrei  Show 

(10-in.)   Von  Tilzei- 

Minstrel    Record   toy   the   Victor  Minstrel 
C'omi>any 

5:{(;3  Victor  Minstrel  No.  f).  introducing 
"Bronclio  Buster"  .nul  "I'ride  of  tlie 
Prairie"  (10-in.)   


Musical  Act  toy  Spencer  and  Mozarto 

5367    Sim   and    Sam     (A    Comedv  Musical 
Act)  (10-ln.)   

New  Red  Seal  Records 

Eni-ico  Caruso,  Tenor 

12-in.,   with  Orchestra,   $3.00 — In  Italian. 
88106    Dom    Sebastien — In    terra    solo  (On 

Earth  Alone)   Donizetti 

Johanna  Gadski,  Soprano 

Piano  Accomp.  by  Frank  La  Forge,  $2.00 — 
In  German. 
Stilndchen — Serenade    .  .  .  .Richard  Strauss 
Piano  Accomp.  by  Frank  La  Forge,  $3.00 
each — In  German. 
88111    Gretchen  am  Spinnrade  (Margaret  at 

the  Spinning   Wheel)  Schubert 

Standchen — Serenade   Schubert 


10-in., 

87016 
12-in., 


88112 


Bessie  Atoott,  Soprano 

12-in.,  with  Orchestra,  $3.00 — In  Italian. 
88110    ParIa  Waltz   Arditi 

Marcel  Journet,  Bass 

12-in.,  with  Orchestra — $1.50  each. 

74103  Contes  d'Hoft'man — Air  de  Dapertutto 
(Dapertutto's  Air  from  Act  II)  in  French... 

  Offenbach 

74104  Barbiere — Lu      calunnia  (Slander's 

Whisper)    In  Italian  Rossini 

Gei-aldine  Farrar — ^Antonio  Scotti 

12-in.,  with  Orchestra,  $4.00 — In  Italian. 
S90I5    Don  Giovanni — La  ci  darem  la  mano 

(Thy  Little  Hand,  Love)  Mozart 

Bessie  Atoott — Mario  Ancona 
12-ln.,  with  Orchestra,   $4.00 — In  Italian. 
89013    Rigoletto — Tutte   le   feste   al  tempio 
Part  1  (On  Every  Festal  Morning) 

  Verdi 

10-in.,  with  Orchestra,  $2.50 — In  Italian. 
-87500    Rigoletto — Tutte   le   feste   al  tempio 
Part  II— Si  vendetta    (Yes  My  Ven- 
geance!  Verdi 


You  can't  afford  to  leave  any  of  these  new  records  out  of  your  order. 

Remember — this  complete  list  of  March  records  appears  on  February  28th  in  the 
leading  daily  papers  throughout  the  United  States. 

With  this  enormous  advertising  to  stimulate  the  demand  you  should  sell  every 
record  on  this  exceptionally  strong  list. 

Be  on  the  safe  side  and  order  them  all.  The  best  way  to  hold  old  customers  and 
draw  new  ones  is  to  get  a  reputation  for  having  what  every  one  wants. 

Don't  have  to  say,  "O  yes,  I'll  have  it  to-morrow,  or  in  a  few  days."  Have  it 
right  there,  when  it's  wanted. 

Only  on  the  Victor  can  the  great  artists  and  the  world's  foremost  entertainers  be 
heard. 

Prepare  now  for  February  28th — the  simultaneous  opening  day. 
Send  your  order  to-day.    Order  them  all. 


Victor  Talking  Machine  Company,  camden,  n.j.,  u.  s.  a. 

Berliner  Qramophone  Company,  of  Montreal,  Canadian  Distributors. 


USE    OIVUY    VICTOR   IVEEDUES    OIV    VICTOR  RECORDS 


8 


THE  TALKING  MACHINE  WORLD. 


FROM  SOUTHERN  CALIFORNIA. 

Heavy  Rains  Most  Beneficial  to  Crop  Prospects 
and  Business  Is  Improving — IVlany  Musical 
Events — Tetrazzini  Records  Selling  Rapidly 
— Some  Recent  Changes — F.  C.  Deino  Re- 
signs Management  of  Exton  Co.  Has  Been 
Succeeded  by  Earl  Sparks — Other  Items. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles  Cal.,  Jan.  29,  1908. 

Regardless  of  heavy  rains  whicli  lasted  for  six 
days  business  has  heen  very  good  and  promises 
to  be  better.  The  ground  is  thoroughly  soaked 
and  the  sunshine  and  warmth  will  greatly  benefit 
the  crops  and  flowers.  Many  musical  events  have 
taken  place,  among  which  are  the  concerts  of 
Witherspoon  and  Kubelik,  while  "Mme.  Butter- 
fly" is  soon  to  be  played  at  the  Mason.  Several 
dealers  are  .making  specialties  of  these  artists 
and  also  of  the  opera,  advertising  concerts  with 
selections  from  the  same.  The  new  list  of 
records  from  "The  Merry  Widow,"  issued  by  the 
Zonophone  Co.,  will  doubtlessly  be  a  great  at- 
traction to  talking  machine  owners  as  all  the 
selections  heretofore  listed  have  met  with  great 
success.  The  records  of  Tetrazzini  have  been 
selling  very  rapidly.  This  new  star  was  pro- 
nounced a  wonder  some  two  or  three  years  ago 
by  critics  of  Old  Mexico  and  California,  where 
she  has  appeared  a  great  number  of  times,  hence 
her  success  has  not  been  wondered  at. 

Wm.  Campbell,  who  has  been  with  Sherman, 
Clay  &  Co.  for  several  years  and  who  recently 
left  here  to  go  to  San  Francisco,  has  returned  to 
this  city  "never  to  leave  again,"  as  he  says 
although  Mr.  Campbell  is  a  native  of  San-  Fran- 
cisco he  has  a  warm  spot  in  his  heart  for  Los 
Angeles.  Chas.  Borgum,  who  has  made  several 
trips  in  the  interest  of  the  Southern  California 
Music  Co.,  has  joined  the  ranks  of  D.  S.  Johnston, 
Co.,  of  Seattle,  Wash.  His  successor  has  not  been 
named.  The  Southern  California  Music  Co.  have 
done  considerable  business  ih  Enserada,  Baja, 
as  a  result  of  another  trip  of  Janun  Fhiente, 


to  that  place  when  he  gave  a  concert  in  Spanish 
and  demonstrated  the  Victrola  to  most  the  entire 
population  of  the  little  Mexican  village.  The 
employees  of  the  Southern  California  Music  Co. 
gathered  at  Levy's  cafe  for  dinner  last  week. 
About  forty  chairs  were  filled,  including  fourteen 
from  the  talker  department.  A  very  merry  even- 
ing was  spent  and  everyone  was  called  on  to  give 
a  toast,  ending  with  a  short  talk  from  the  presi- 
dent of  the  company.  This  company  have  just 
made  extensive  improvements  in  their  talker 
salesroom  by  adding  glass  doors  and  more  record- 
rack  space,  also  repainting. 

F.  C.  Delno,  who  has  had  the  management 
of  the  Exton  Music  Co.'s  talking  machine  depart- 
ment, has  resigned  that  position  and  will  shortly 
return  to  San  Francisco.  While  Mr.  Delno  was 
in  charge  of  that  department  he  added  the  Edi- 
son and  Star  lines  to  their  Victor  and  Zonophone 
and  fitted  up  an  additional  room  to  house  the 
Edison  line.  Earl  Sparks,  who  has  been  in  the 
trade  for  a  number  of  years  in  this  city,  will 
succeed  him.  The  J.  B.  Brown  Music  Co.  are  re- 
modeling their  show  windows  to  enable  them  to 
make  a  better  display.  The  Bartlett  Music  Co. 
have  closed  out  their  entire  small  goods  stock, 
but  still  maintain  the  "talker"  department. 


MELODY  CURE_FOR  STAMMERING. 

Interesting  Results  Which  Have  Followed  the 
Experiments  of  Dr.  E.  W.  Scripture. 


A  cure  for  stuttering  which,  for  simplicity  and 
promptness  in  results,  seems  to  surpass  any  of 
those  hitherto  known,  has  been  discovered  within 
the  last  two  months  by  Dr.  E.  W.  Scripture  of 
this  city.  It  was  first  announced  by  him  in  an 
address  before  the  New  York  County  Medical  So- 
ciety on  December  23  last.  Since  then  inquiries 
have  poured  in  on  him  from  this  and  other  cities 
and  it  may  be  predicted  that  before  long  doctors 
all  over  the  country  will  take  up  the  new  cure. 

Dr.  Scripture  has  for  years  made  a  specialty 
of  the  study  of  the  speaking  voice.   Recently  the 


results  of  his  investigations  in  phonetics  were 
published  by  the  Carnegie  Institution  of  Wash- 
ington. It  was  in  the  course  of  these  investiga- 
tions two  months  ago  that  he  hit  on  the  idea  for 
his  cure  for  stammerers. 

Normal  voices,  he  found  in  his  researches,  rise 
and  fall  in  speaking  even  the  most  ordinary 
phrases.  In  saying  "Good  morning,"  for  in- 
stance, there  is  a  decided  rise  and  fall.  But 
stutterers  in  nine  cases  out  of  ten  do  all  their 
talking  on  one  tone,  owing  to  the  fact  that  their 
laryngeal  muscles  are  tight  closed  as  an  effect 
of  their  ailment. 

In  view  of  this  fact.  Dr.  Scripture  started  ex- 
periments for  the  purpose  of  introducing  melody 
into  the  voices  of  stutterers.  Stuttering  being 
purely  a  nervous  affliction,  he  saw  that  if  the 
mind  of  the  sufferer  were  taken  off  his  trouble 
in  a  simple  and  easy  way,  the  trouble  ought  to 
disappear.  To  get  the  stutterers  to  speak  in  a  way 
different  from  their  ordinary  way.  Dr.  Scripture 
argued,  would  remove  their  fixed  idea  about  stut- 
tering, and  consequently  work  a  cure. 

If  his  patient  is  not  particularly  intelligent, 
he  first  has  him  sing  sentences  of  some  familiar 
melody.  In  this  way  the  patient  gets  the  idea 
that  his  voice  must  go  up  and  down.  Then  he 
is  taught  to  speak  sentences  in  which  he  again 
has  to  slide  his  voice.  In  the  first  lessons  this 
sliding  of  the  voice  is  made  excessive,  in  order 
to  get  away  more  completely  and  quickly  from 
the  ordinary  monotonous  speech  of  the  sufferer. 

The  patient  is  taught  to  say  ".Good  morning." 
"How  do  you  do?"  "Please  give  me  a  glass  of 
water,"  etc.,  all  with  excessive  melody.  Finally, 
he  is  taught  to  introduce  melody  into  all  his 
conversation. 

At  present  Dr.  Scripture  is  busy  studying,  by 
methods  of  his  own  devising,  the  voices  of  great 
singers,  among  them  that  of  Caniso. 

His  experiments  with  the  melody  cure  are 
being  conducted  by  him  three  times  weekly  in 
the  Vanderbilt  clinic,  at  Tenth  avenue  and  Six- 
tieth street,  where  they  have  been  successful  in 
every  way. 


RECORDS 


TRADE  MARK 


WON'T  BREAK 
WON'T  WEAR  OUT 

Louder  and 
Longer  Records 

BEST  IN  EVERY  WAY 

33  Cents  Each 


MR.  DEALER: 


If  you  have  not  already  put  in  a  line  of  these  wonderful  records — GET  IN  LINE 
AT  ONCE.  DON'T  WAIT  until  some  live  dealer  in  your  neighborhood  who  knows  a  good  thing 
when  he  sees  it,  gets  in  ahead  of  you. 


ORDER  NOW  and  establish  yourself  in  this  line  and  you  will  do  a  larger  and  more 
profitable  business.  There  is  MONEY  TO  BE  MADE  in  INDESTRUCTIBLE  RECORDS. 
That  is  what  you  are  in  business  for. 


Write  lor  Circular  and  Full  Inlormation  and  send  Orders  to 

American  Talking  Machine  Company 


S86    F^ultoiT  Street 


BROOKLYN,    ISF.    Y.  CITY 


THE  TALKING  MACHINE  WORLD. 


9 


COMPETITION  IN  THE  DISC  BUSINESS  IN  INDIA. 

Two  Important  Firms  Struggling  for  Supremacy — Beka  and  the  Gramophone  Companies  Have 
Large  Repertoires  and  Strong  Organizations — Merry  War  of  Cutting  Prices  Goes  on  Apace — 
Interesting  Communication  from  a  Correspondent  Who  Descants  on  the  Situation. 


One  of  our  correspondents,  who  is  thoroughly 
conversant  with  conditions  in  India,  has  sent  us 
an  interesting  article  on  the  present  sfS,te  of 
the  Indian  market,  which  we  have  much  pleasure 
in  publishing  for  the  benefit  of  our  readers. 
Among  other  things  our  correspondent  writes: 

"Whereas  in  Europe,  particularly  in  Germany, 
six  to  eight  disc  factories  are  wrestling  for  the 
upper  hand;  in  the  Par  East,  in  India,  two  im- 
portant firms  are  struggling  hard  for  the  su- 
premacy. The  fact  that  both  of  the  firms  have 
exceedingly  strong  weapons  in  their  hands,  first 
in  the  shape  of  a  surprisingly  large  repertoire, 
and  second,  with  really  model  organizations, 
makes  the  fight  all  the  more  obstinate.  The 
companies  in  question  are  as  you  all  no  doubt  are 
aware,  the  Gramophone  and  the  Beka.  Up  to  two 
years  ago  the  Gramophone  Co.,  which  is  known 
as  one  which  makes  sure  of  its  position  for  years 
to  come,  catered  alone  for  t)ie  demand,  which 
was  even  then  pretty  large.  It  was,  therefore,  a 
bold  stroke  on  the  part  of  the  Beka  Co.  to  take 
up  the  cudgels  against  a  firm  which  was  already 
firmly  planted  there.  The  success  which  attended 
this  step  is  known  to  a.ll  acquainted  with  the  In- 
dian business.  The  first  attempt  with  400  records 
met  with  such  an  overwhelming  response  that 
the  Beka  Co.  at  once  went  in  for  recording  all 
over  India,  and  to-day,  therefore,  dispose  of  a 
repertoire  of  over  1,000  titles,  the  same  as  the 
Gramophone  Co.  On  the  other  hand,  the  latter 
company  recently  erected  a  factory  in  Calcutta, 
so  as  to  be  able  to  meet  the  requirements  of  the 
country  right  on  the  spot.  It  is  really  interest- 
ing to  observe  the  original  manner  in  which  both 
these  firms  are  working  and  organizing  the  In- 
dian business.  The  only  regrettable  feature  of 
this  fierce  competition  is  the  fact  that,  as  in  all 
other  countries,  so  also  in  India,  have  the  prices 
suffered  considerably  thereby,  inasmuch  as  the 


one  firm  is  trying  to  cut  out  the  other  by  going 
on  reducing  its  prices.  At  the  beginning  of  1907, 
at  which  time  Director  Loewe,  of  the  Beka  Co., 
was  over  in  India  for  the  purpose  of  organizing 
the  Indian  business,  the  Gramophone  Co.,  through 
their  director,  Mr.  Rodkinson,  who  was  also  then 
in  India,  reduced  the  price  of  their  native  records 
about  33  per  cent.  In  spite  of  this  reduction,  the 
prices  were  still  such  as  to  leave  a  respectable 
margin  for  the  manufacturer.  On  Jan.  1,  1908, 
however,  a  further  reduction  of  the  Gramophone 
records  took  place,  this  time  to  the  extent  of 
about  20  per  cent.,  so  that  the  prices  have  now 
been  brought  down  to  such  a  level  that  there  is 
no  longer  any  great  difference  between  them  and 
those  obtaining  in  Europe.  The  necessity  for  this 
reduction  and  the  motive  which  prompted  it  is, 
so  far,  beyond  my  grasp.  I  will,  however,  again 
refer  to  this  point  after  I  have  received  further 
particulars  from  India.  I  am  also  up  to  the 
present  unaware  what  effect  this  reduction  will 
have  on  the  Beka  Co.  They  will  doubtless  fit  in 
their  prices  with  the  new  ones  of  the  Gramophone 
Co.,  so  that  the  fight  will  then  go  on  anew.  It  is 
really  a  great  pity  that  two  firms  which  have  so 
ably  adapted  themselves  to  the  business  prin- 
ciples of  the  Hindoo  should  rub  up  against  each 
other  in  this  manner  and  cut  their  own  throats, 
seeing  that  if  they  were  to  pursue  a  right  policy 
both  firms  could  to-day  still  work  at  a  big  profit 
to  themselves." 

iSo  much  for  our  correspondent's  contribution. 
We  are  not  yet  able  to  say  whether  the  above 
statements  accord  with  the  actual  facts.  Perhaps 
one  or  the  other  of  the  firms  in  question  will  let 
us  have  their  views  and  correct  any  irregularities 
which  the  above  report  may  contain.  At  any 
rate,  this  article  appears  to  be  evidence  enough 
that  it  is  a  thing  of  the  past  to  dream  of  reap- 
ing a  golden  harvest  in  India.    Should,  therefore. 


any  firms,  incited  by  the  big  success  of  the 
Gramophone  and  Beka  companies,  have  decided  to 
go  out  to  India,  we  can  only  advise  them  to  first 
thoroughly  acquaint  themselves  with  the  actual 
state  of  the  Indian  market,  which,  as  the  result 
of  the  last  price  reduction,  does  not  by  any  means 
appear  so  rosy  as  was  the  case  until  recently. 


REUNITED  MAN  AND  WIFE. 

The  Talker  Plays  the  Role  of  Peacemaker  and 
Brings  Divorced  Wife  and  Husband  Together. 


Still  another  story  of  the  romantic  tendencies 
of  the  talking  machine  comes  from  St.  Louis,  and 
in  this  case  it  separated,  a  man  and  wife,  and  later 
was  the  means  of  re-uniting  them.  The  man, 
Preston  was  his  name,  was  extremely  fond  of 
his  talker  and  kept  it  working  every  possible  mo- 
ment, both  day  and  night.  His  wife  not 
thoroughly  appreciating  such  continuous  melody 
expostulated  with  him,  but  that  proving  of  no 
avail,  told  her  husband  that  either  the  machine 
or  her  must  vacate  the  premises  instanter. 

He  said  he  guessed  it  would  have  to  be  Mrs. 
Preston.  She  went.  Last  fall  she  obtained  a  di- 
vorce, telling  the  judge  that  the  talker  was  to 
blame  for  it  all.  She  went  her  way  and  opened 
a  boarding-house  and  her  husband  worked  the 
machine  harder  than  ever. 

One  night  she  was  passing  her  former  hus- 
band's home.  She  heard  the  talking  machine 
going  as  usual.  "Absence  makes  the  heart  grow 
fonder"  it  was  playing.  Preston  was  at  the  gate. 
They  talked  it  over  and  made  up.  That  night 
Preston  moved  over  to  his  wife's  boarding-house; 
under  one  arm  he  carried  the  box  and  under  the 
other  the  horn.  The  next  day  they  were  mar- 
ried. 


J.  P.  KELSEY  MAKES  CHANGE. 


John  P.  Kelsey,  recently  connected  with  Victor 
H.  Rapke,  as  manager,  has  become  connected 
with  the  General  Phonograph  Supply  Co.,  New 
York,  and  will  represent  them  on  the  road.  He 
went  on  a  few  weeks'  trip  West  last  week. 


The  Munson 


Foldinfl  Horn 


The  One  Piece  Indestructible  Horn  For  All  Cylinder  and  Taper  Arm  Disc  Machines 

Can  be  opened  or  closed  in  30  seconds.    Made  of  selected  "Leatherette"  "with  highly  finished  Metal 

Parts.    We  guarantee  all  of  our  horns  against  rattle  or  blasting. 

In  solid  colors,  Gold  or  Black,  RETAIL,  $5.00.     Handsomely  Decorated  by  Hand,  fast  colors,  RETAIl  $6.00. 

Sold  Only  Through  Jobbers 

Liberal  Discount  to  the  Trade 


CLOSED. 


The  Foldiog  Phonographic  Horn  Co., 


650=652  Ninth  Avenue 
NEW  YORK  CITY 


10 


THE  TALKING  MACHINE  WORLD. 


The  Faster  You  Turn  Over  Your 
Capital  the  More  Money  You  Make 

THERE  is  nothing  so  useful  in  business  as  ready  money.    A  stock 
of  musical  instruments  represents  capital,  but  so  long  as  it  is  stock 
it  isn't  paying  running  expenses  or  declaring  dividends.  Money 
invested  in  a  stock  of 

Edison  Phonographs 

comes  back  over  your  counter  in  a  steady  stream,  bringing  profits  of 
good  proportions.  The  turn-over  is  so  quick  that  a  small  amount  of 
capital  will  take  care  of  this  end  of  your  business.  The  new  horn  and 
crane  of  the  improved  Edisons  make  it  unnecessary  for  you  to  carry 
horns  in  stock,  and  the  great  and  growing  demand  for  this  wonderful 
entertainer  makes  it  almost  imperative  that  you  add  Edison  Phonographs 
to  your  lines.  You  can  get  full  information  and  whatever  instruments 
you  wish  from  a  nearby  jobber  whose  name  we  will  be  pleased  to  furnish 
you  on  request.    Write  us  to-day  about  it. 

National  Phonograph  Company 


59  LaKeside  Avenue, 


Orange,  New  Jersey 


THE  TALKING  MACHINE  WORLD. 


11 


maKersf} 
sellers  of 
talking 
\madfmes 

EDWARD  LYMAN  BILL.  -   Editor  And  Proprietor 

J.  B.  SPiLLANE,  Managing  Editor. 

Trade  Representatives;  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  D'VKES,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NiCKLIN,  L.  J.  Chamberlin. 

Boston  Office :   Ernest  L.  Waitt,  278a  Tremont  St. 

ChicMo  Office:     E.  P.  Van  Harlingen,  195-197  Wabash 
Ave. 

Telephones:  Central,  Hi;  Automatic,  8643. 

PhiliLdelohia  Office  :       Ninnekpolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Loui.s  Office  :  San  Francisco  Office : 

Chas.  N.  Van  Buren.        S.  H.  Gray,  240  Sacramento  St. 
Cleveland  Office :  G.  F.  Prescott. 
London.  England,  Office: 
69  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 
Berlin,  Germany.  Chas.  Robinson,  Breitestrasse  5. 

Published  the  15th  of  every  month  at  I  Madiion  Ave.  N.Y 

SUBSCRIPTION  (including  postage),  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 

^^IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue.   


Long  DistSLnce  Telephones— Numbers 4677  and  4678  Gr&m- 
ercy.   Cable  Address:  "Elbill,"  New  York. 


NEW  YORK,  FEBRUARY  15,  1908. 

WHILE  the  recovery  in  the  business  world 
will  naturally  be  slow — for  the  depres- 
sion has  put  an  element  of  strong  conservatism 
into  manufacturing  enterprises — there  seems  to 
be  a  constant  improvement  over  conditions  at  the 
end  of  the  old  year  and  there  is  a  more  hopeful 
outlook  in  all  directions.  Business  is  certainly 
steadily  improving.  The  time  for  hesitancy  is 
past  and  if  business  concerns  show  too  much 
timidity  in  the  conduct  of  their  affairs  they 
themselves  will  help  to  delay  the  return  of  nor- 
mal conditions.  A  continuous  resumption  of 
business  means  the  development  of  the  purchas- 
ing power  and  the  creation  of  a  demand  which 
will  keep  the  market  for  manufactured  products 
active.  What  is  needed  is  a  determination  to 
start  the  dollar  on  its  round.  There  is  every  rea- 
son for  confidence  and  every  reason  why  the 
dollar  should  be  kept  active.  If  confidence  can 
be  kept  intact  in  the  business  and  commercial 
world  an  immeasurable  amount  of  trouble  will 
be  avoided. 


THE  money  dearth  is  over  and  much  prog- 
ress is  being  made  with  financing  projects 
of  large  size  and  within  the  near  future  there 
ought  to  be  a  sufficient  resumption  of  manufac- 
turing development  to  use  all  the  available  cash 
in  the  banks  and  employ  all  the  idle  freight  cars 
that  are  now  being  laid  up.  The  present  year 
should  be  marked  by  a  display  of  wisdom  and 
ability  on  the  part  of  business  men.  They  should 
not  lose  their  heads  or  grow  over-conservative. 
We  should  be  apostles  of  optimism. 

SUCH  times  as  these  are  not  only  times  for 
housecleaning,  but  e/ery  merch.-.nt  should 
see  to  it  that  no  possible  avenue  is  overlooked 
whereby  the  quality  and  quantity  of  his  trade 
may  be  improved.  There  are  one  or  two  sug- 
gestions that  occur  to  us  in  this  connection.  It 
should  he  appreciated  by  every  talking  machine 
dealer  in  the  land  that  wareroom  stock  should 


be  kept  in  good  condition  and  effectively  shown 
up.  We  have  seen  many  retail  stores  wherein 
little  or  no  taste  was  displayed  in  the  arrange- 
ment of  the  stock.  Now,  while  a  great  variety 
is  not  afforded  the  talking  machine  dealer  in 
showing  up  regular  lines  of  stock,  yet  he  must 
keep  his  rooms  attractive  instead  of  having  them 
actually  repellent  to  trade.  An  attractive  ware- 
room  has  a  cheering  effect  upon  every  caller,  and 
if  the  visitors  are  in  a  buying  mood  the  rest  is 
easy.  On  the  contrary,  if  they  visit  warerooms 
where  the  atmosphere  is  cool  and  repellent  and 
where  there  is  neither  warmth  nor  cheer  they  do 
not  buy,  that  is  all. 

ANOTHER  matter  which  demands  the  closest 
attention  of  the  talking  machine  dealer 
to-day  is  the  condition  of  machines  that  have 
been  sold.  Thousands  of  talkers  are  not  in  use 
as  frequently  as  they  should  be  because  in  many 
cases  they  are  not  in  good  repair.  Now,  a  ma- 
chine which  is  out  of  order  does  not  make  en- 
thusiasts for  the  trade.  The  criticisms  do  help 
to  augment  the  army  of  purchasers.  It  is  a 
good  deal  of  nuisance  for  owners  of  machines  to 
carry  them  to  the  dealer  to  have  them  adjusted. 
Rather  than  do  this  they  continue  to  use  them, 
when  five  minutes  of  expert  skill  would  place 
them  in  the  best  condition.  Why  not  have  salesmen 
look  over  every  machine  that  is  out  to  customers 
at  least  once  a  month  so  that  they  may  always  be 
in  proper  condition.  Then,  too,  it  will  be  very 
convenient  for  salesmen  when  visiting  customers 
to  have  with  them  a  few  choice  records,  entirely 
new,  of  course.  It  will  hardly  be  necessary  for 
them  to  induce  the  customers  to  buy,  but  if  they 
hear  something  interesting  in  the  way  of  new 
records,  the  calls  may  result  in  producing  new 
business.  Of  course,  tact  should  be  used  in 
handling  this  situation,  but  machines  should 
always  be  kept  in  good  repair.  They  should  be 
perfectly  adjusted  at  all  times  and  if  a  plan  of 
regular  visits  were  adopted  generally,  after  a 
while  is  it  not  reasonable  to  suppose  that  the 
owners  of  talking  machines  would  look  forward 
with  great  pleasure  to  regular  visits  from  pleas- 
ant and  affable  salesmen  who  would  make  any 
adjustments  necessary  and  incidentally  give 
them  the  pleasure  of  listening  to  a  few  new  rec- 
ords? 

IF  such  a  plan  were  generally  adopted  the 
whole  trade  would  benefit  thereby.  Purchas- 
ers would  value  their  talkers  more  highly.  They 
would  praise  the  attentive  care  of  the  dealers  to 
their  friends  and  they  would  buy  more  records. 
The  talking  machine  would  grow  in  popularity 
because  it  would  always  be  in  condition  to  play. 
It  should  be  understood  in  this  connection  that 
there  are  thousands  of  people  all  over  this  coun- 
try who  do  not  view  talking  machines  with 
favor,  and  why?  They  have  heard  them  as  they 
passed  along  the  streets  with  their  thin,  squeaky, 
rasping  tones,  and  have  formed  their  idea  of 
present  day  talking  machines  from  hearing  those 
that  have  sorely  needed  expert  attention.  The 
keeping  of  machines  in  perfect  condition  is,  to 
our  minds,  a  very  important  matter  and  should 
demand  the  serious  attention  of  every  talking 
machine  man  in  this  trade.  If  it  were  a  part  of 
the  talking  machine  man's  regular  campaign  to 
send  out  a  salesman  to  adjust  machines  and 
show  records  it  would  stimulate  the  sale  of  both 
machines  and  records,  and,  furthermore,  it 
would  Increase  the  sale  of  cabinets,  because  there 
are  many  tliousauds  of  owners  of  talking  ma- 


chines who  have  not  to-day  a  proper  place  for 
the  storing  of  their  records.  They  do  not  under- 
stand that  there  are  so  many  beautiful  and  novel 
receptacles  created  in  which  can  be  placed  a 
great  number  of  records,  having  them  always 
within  easy  reach  and  perfectly  tabulated  so  that 
no  time  is  lost  in  making  a  selection. 

THERE  are  many  ways  in  which  trade  can  be 
legitimately  advanced,  and  it  will  pay 
everyone  interested  to  sit  down  and  ponder  and 
figure  out  new  lines  and  new  methods  so  that 
the  business  may  be  increased.  Every  trade  can 
be  encouraged  and  developed  in  such  times  if  the 
correct  principles  are  applied  and  the  store  en- 
vironment should  be  the  first  consideration;  then 
the  condition  of  stock  in  the  store  and  condition 
of  stock  in  the  homes  of  the  customers;  then  the 
increase  in  the  sales  of  records.  All  of  these 
principles,  if  properly  applied,  will  encourage 
and  stimulate  business.  To  say  that  the  laws 
of  demand  are  so  immutable  that  all  a  dealer  or 
manufacturer  can  do  is  to  adapt  himself  to  them, 
has  been  controverted  by  the  experience  of  many 
successful  business  men.  It  is  one  thing  to 
create  and  it  is  quite  another  to  sell  and  keep  a 
patented  article  in  condition  so  that  it  will  at- 
tract new  friends  and  admirers. 

IN  order  to  be  a  successful  dealer  or  a  success- 
ful salesman  one  must  understand  human  na- 
ture fairly  well,  that  is  both  the  brain  and  heart 
sides,  and  he  should  know  the  goods  that  he  sella 
in  all  their  usefulness  in  pleasure-giving  quali- 
ties. In  the  talking  machine  line  he  should 
know  all  about  the  possibilities  of  the  machine. 
There  is  no  question  as  to  his  success  if  he  is 
firmly  grounded  in  the  fundamental  knowledge 
of  what  the  talking  machine  can  do  in  the  way 
of  creating  joy  and  amusement  in  the  household. 

INSTEAD  of  sitting  down  and  indulging  in 
indigo  colored  trade  talks,  it  is  far  better  to 
have  a  good  ginger  talk  on  how  to  brace  up  busi- 
ness, and  we  have  made  a  few  suggestions  which, 
if  adopted  generally,  we  believe  will  result  in  in- 
creasing the  talking  machine  business.  There  is 
no  better  way  to  develop  business  than  to  interest 
people  in  it,  and  the  interest  of  the  purchasing 
public  in  talking  machines  should  not  be  pei'- 
mitted  to  languish  in  the  slightest  degree.  On 
the  contrary,  it  should  be  maintained  well  up  to 
standard  pitch.  The  manufacturers,  too,  should 
do  their  part  in  keeping  the  talking  machines 
well  before  the  purchasing  public,  for  it  must  be 
admitted  that  advertising  of  all  kinds  is  a  power- 
ful accelerating  force  in  the  production  of  busi- 
ness. If  we  were  to  cut  out  advertising  of  a, 
special  product  for  a  few  months  its  effect  would 
be  depressing  upon  that  special  industry,  and  it 
would  take  a  vast  sum  of  money  to  enable  the 
trade  to  recover  the  ground  lost  in  that  compara- 
tively short  time. 

SUCCESS  in  business  depends  largely  upon 
the  motive  power  behind  it,  and  if  the 
talking  machine  men  are  to  sit  down  supinely 
and  nurture  the  thought  that  business  is  dull  and 
therefore  it  will  not  pay  to  exert  themselves 
largely  the  result  will  be  a  constantly  depreci- 
ating trade,  and  the  year  instead  of  being  satis- 
factory as  it  should  be,  will  be  vastly  disap- 
pointing. Let  us  be  up  and  doing;  advertise, 
hustle,  smile,  do  things.  Of  course  we  must  re- 
store confidence,  and  there  is  no  quicker  way  to 
restore  it  than  to  quit  talking  about  t)ad  times 
and  hustle  for  business, 


12 


THE  TALKING  MACfflNE  WORLD. 


CALL  FOR  H1GH=GRADE  INSTRUMENTS 

In  Indianapolis,  Better  Still,  Cash  Sales  Are  the 
Rule — Decided  Betterment  Noticeable  Dur- 
ing Past  Four  Weeks — What  Leading  Deal- 
ers Report  Through  the  World  Corre- 
spondent— Nickelodean  Trade  Is  Active. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis.  Ind.,  Feb.  3.  1908. 
The  chief  feature  in  the  talking  machine  trade 
at  present  seems  to  be  the  tendency  of  the  dealers 
to  push  high  class  instruments — machines  wliich 
sell  at  from  $150  to  $500.  Nearly  all  dealers 
are  showing  some  of  the  high-priced  instruments 
and  several  report  sales  in  this  line.  This  is  a 
branch  of  the  trade  which  has  not  been  pushed 
very  hard  previously  to  this  time,  and  it  is  be- 
lieved there  is  a  good  field  for  it  in  Indianapolis, 
and  its  vicinity.  Heretofore  a  talking  machine 
instrument  which  sold  for  $100  has  been  regarded 
as  a  high-priced  machine  among  the  Indianapolis 
patrons. 

The  Columbia  Phonograph  Co.  are  showing  for 
the  first  time  here  a  new  symphony  machine, 
type  BQ.  This  machine  eliminates  the  horn  and 
is  built  very  much  after  the  style  of  a  piano. 
The  tone  of  the  instrument  is  unusually  fine  and 
in  general  appearance  and  finish  it  is  a  work  of 
art.'  :\Iany  patrons  of  the  company  have  ad- 
mired it. 

The  Kipp-Link  Co.,  who  handle  Edison  and 
Victor  machines,  are  displaying  the  Auxetophone 
and  the  Victrola.  The  company  sold  several 
Victrolas  last  month.  The  Victrolas  sell  at  $200. 
The  Auxetophone  sells  at  $500.  The  Auxetophone 
was  used  here  recently  in  an  entertainment  given 
at  Caleb  Mills  Hall  for  the  benefit  of  the  new 
Methodist  Hospital,  and  the  entertainment  was 
a  marked  success.  The  entertainment  was  given 
bj'  N.  J.  Corey,  a  musical  lecturer,  organist  and 
pianist.  Leading  Methodist  ministers  of  the  city 
pushed  the  work  of  ticket  selling  for  the  enter- 
tainment. As  the  voices  of  great  singers  were  re- 
produced with  the  Auxetophone  their  portraits 
were  shown.   This  plan  made  a  decided  hit. 


Charles  Craig,  of  the  Indiana  Phonograph  Co., 
says  retail  business  for  1907  was  fully  as  good  as 
that  of  the  previous  year.  The  wholesale  busi- 
ness was  only  about  sixty-two  per  cent,  of  that 
of  the  previous  year.  Mr.  Craig  has  noticed  an 
improvement  in  business  during  the  last  month. 
He  now  has  in  stock  65,000  records.  The  In- 
diana company  handle  Edison  machines. 

Joseph  Joiner,  dealer  in  pianos,  who  handles 
Victor  machines,  says  he  is  having  a  nice  talk- 
ing machine  business.  He  sells  "red  seal"  records 
and  finds  a  good  demand  for  them. 

The  Columbia  Phonograph  Co.  are  moving  to 
their  new  location  at  27  North  Pennsylvania 
street,  just  across  the  street  from  the  present  lo- 
cation at  48  North  Pennsylvania  street.  The 
new  store-room  is  much  more  attractive  than  tne 
old.  The  most  striking  feature  is  a  large  glass 
front  which  shows  the  displays  from  all  direc- 
tions, the  store  having  a  corner  location.  Thomas 
Devine,  manager  of  the  Columbia  store,  is  very 
enthusiastic  over  the  new  location.  When  the 
rooms  are  fully  fitted  out  he  believes  he  will  have 
as  bright  and  attractive  a  talking  machine  store 
as  there  is  in  the  country. 

The  Columbia  Co.  have  received  their  new  style 
cylinder  graphophone  which  is  built  on  the 
aluminum  tone  arm  idea.  These  have  proved  good 
sellers.  Of  the  new  style  cylinder  machines,  type 
B.O.  is  especially  attractive  and  seems  to  give 
great  promise  of  becoming  a  popular  favorite. 

The  new  plan  of  the  Columbia  Co.  of  putting 
out  the  best  records  all  of  the  time  instead  of 
presenting  a  great  number  of  records  at  a  speci- 
fied time  each  month  is  meeting  with  favor  here. 
It  is  liked  by  the  patrons  as  well  as  by  the  store 
managers. 

George  W.  Lyle,  vice-president  and  general 
manager  of  the  Columbia  Co.,  was  in  Indian- 
apolis last  week.  From  here  he  went  to  Chicago 
and  thence  to  New  York.  Mr.  Lyle  believes  that 
1908  will  be  a  very  satisfactory  year  in  the  talk- 
ing machine  business. 

The  Edison  machine,  gold-plated  "triumph"  art 
case  is  proving  a  good  seller  for  the  Kipp-Link 
Co.    This  machine  sells  at  $175.    The  case  is 


made  of  mahogany.  The  company  will  push  this 
line,  both  in  Indianapolis  and  out  in  the  state. 

E.  G.  Sutherland,  who  owns  the  Bijou  and  the 
Bijou  Dream  five-cent  theaters,  will  start  a  new 
five-cent  theater  in  the  room  on  North  Pennsyl- 
vania street,  which  is  being  vacated  by  the 
Columbia  Phonograph  Co.  Mr.  Sutherland  is 
having  some  trouble  in  finding  a  name  for  his 
new  place  and  for  the  last  week  has  given  to  all 
patrons  of  his  two  theaters  blank  cards  with  the 
request  that  they  suggest  a  name  for  the  new 
place.  He  has  received  hundreds  of  suggestions 
so  far.  There  seems  to  be  a  general  desire  to  have 
the  new  place  called  the  Columbia  in  honor  of 
the  Columbia  Phonograph  Co.  The  person  or 
persons  who  suggest  the  name  that  is  finally 
selected  will  receive  a  life  pass  or  passes  to  the 
new  theater. 

All  of  the  five-cent  theaters  and  penny  arcades 
in  Indianapolis  are  having  a  fairly  good  busi- 
ness. The  convention  of  the  United  Mine 
■Workers  is  drawing  some  patronage  and  in  addi- 
tion to  this  the  weather  has  been  bright  and 
warm  and  good  for  this  class  of  business.  One 
of  the  best  stands  in  the  city  is  that  of  the  :Man- 
hattan  Theatre  on  West  Washington  St.  So  desir- 
able is  this  plan  that  the  managers  of  the  theater 
are  now  having  a  contention  with  the  owners  of 
the  building  in  regard  to  the  lease.  It  is  de- 
sired to  lease  the  room  to  another  company  and 
the  stock  company  which  owns  the  Manhattan  is 
loath  to  give  up  its  location. 


STOOD  THE  TEST  OF  ENDURING  FAME. 


I  think  that  Thomas  A.  Edison,  inventor  of  the 
phonograph,  is  the  greatest  man  in  the  world, 
because  he  has  endured  fame  for  a  longer  period 
than  any  other  great  man.  and  this  fact  proves 
my  contention.-  He  has  thrown  light,  love,  and 
laughter  into  remote  and  isolated  parts  of  the 
path,  thereby  promoting  knowledge,  grace  of 
mind,  soul,  and  heart  in  all  the  people  of  the 
world;  thus  he  has  induced  and  promoted  har- 
mony, which  is  the  key  to  the  millennium  day. — 
John  J.  Daggett.  North  Carolina. 


The  Ption-Arm  Attachment 


(PATENT  PENDING) 


For  Edison  Standard,  Home  and  Triumph    ]    DO/^XT/^/^T)  A  DUC  ' 
Columbia  B.  K.,  B.  E.  and  B.  F.    \    T  I1U1>  UvjrvAl  lliJ 

When  ordering  state  for  what  machine  wanted. 

IMPORTANT  ANNOUNCEMENT 

Owing  to  a  very  large  purchase  of  raw  material  and  the  installing  of  new  and 
improved  machinery  in  our  factory  we  are  able  to  make  a  substantial  reduction  in  price. 

On  and  after  February  15,  1908,  the  Retail  Price  will  be  $6.00 

LIBERAL  DISCOUNT  TO  THE  JOBBING  TRADE 

Orders   and    inquiries  are   coming  in  from  all  over  ilic  world.     These  are  referred 
to  the  nearest  jobber  hantlling  the  goods. 

Are  }'oi/  getting  your  share  ? 

If  you  never  handled   the  attachment,  put  in  an  order  no7i'  and  be  ready  to  take 
advantage  of  our  advertising. 

We  also  make 

HORN  STANDS  AND  HORN  CRANES 

and  c|uote  liberal  discounts  to  the  jcibbers. 

CHICAGO    STAND  CO. 

RUFUS  T.   BRADY.  Mgr. 

86  E.   LaRe  St.  CHICAGO,  ILL.,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


13 


CONCERTED  PLAN^OF  CAMPAIGN 

Is  Necessary  by  Advertisers  Who  Desire  to  Win 
Out  in  Business. 


One  of  the  greatest  mistakes  that  the  small 
advertiser  is  guilty  of  is  in  not  laying  out  a  con- 
certed plan  of  campaign.  By  the  small  adver- 
tiser we  mean  not  only  the  man  with  a  small 
business,  but  also  the  man  with  a  comparatively 
large  volume  of  trade  who  is  afraid  to  spend 
much  money  in  advertising  for  fear  of  cutting 
down  his  profits,  and  yet  at  the  same  time,  see- 
ing other  men  succeeding  through  their  adver- 
tising, feels  that  there  must  be  something  in  it. 

The  men  who  make  advertising  successes  have 
the  same  qualities  that  make  for  success  in  other 
directions.  They  lay  out  a  plan  and  they  stick 
to  it  until  success  has  come,  or  until  they  are 
convinced  that  they  are  proceeding  on  wrong 
principles. 

Haphazard  advertising  rarely  succeeds  in  pro- 
ducing results  for  the  reason  that  the  invaluable 
cumulative  force  of  advertising  has  no  chance  to 
make  itself  felt.  Concentration  and  a  certain 
one  "ideaness"  is  necessary  to  get  anything  one 
goes  after.  Plan  your  campaign  before  you 
spend  any  money.  If  you  haven't  the  necessary 
knowledge  get  somebody  who  has.  It's  less  ex- 
pensive. 


BUSINESS  GROWING  BETTER 

In  Washington  and  Leading  Jobbers  and  Deal- 
ers Are  Pleased  with  Past  Month's  Record — 
Commercial  Machine  Growing  in  Popularity 
With  the  Government  Officials — Other  News. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  €.,  Feb.  5,  1908. 
The  talking  machine  trade  during  the  past 
month  has  been  good.  The  Columbia  Phonograph 
Co.  report  excellent  business,  with  frequent  sales 
of  machines  and  records.  Manager  Grove  has 
been  kept  particularly  busy  with  Washington 
affairs.  Vice-president  Cromelin  spent  quite  a 
while  here  during  January  looking  after  the 
copyright  situation  in  Congress  and  visiting 
many  Congressmen  on  this  committee.  Just  what 
will  be  the  outcome  of  these  conferences  remains 
to  be  seen. 

E.  J.  Whitson  reports  a  great  improvement  in 
the  talking  machine  trade,  with  a  good  sale  of 
all  the  new  records. 

The  talking  machine  department  of  E.  F. 
Droop  &  Sons  Co.  has  increased  its  trade  consider- 
ably. Manager  Grouse  expressed  himself  as 
highly  pleased  with  the  past  month's  record  and 
said  the  outlook  for  the  present  month  is  equally 
as  encouraging.  This  firm  will  soon  begin  their 
afternoon  concerts,  the  programs  of  which  will 
be  of  exceeding  interest. 

The  commercial  talking  machine  is  increasing 
in  popularity  and  is  finding  its  way  into  addi- 
tional offices  of  the  National  Government  as  well 
as  in  lawyers'  offices  and  for  court  records.  These 
have  been  found  a  time  saver  as  well  as  a  money 
saver. 

A  new  use  to  which  the  talking  machine  has 
been  put  is  in  the  dancing  school.  Several  of  the 
local  teachers  use  these  machines  while  giving 
instructions  and  find  them  very  convenient.  They 


The  J  ^^p^^*^** 


ForTRIlMPH  and 
HOME  Machines 

Can  be  attached  in  five  minutes.  No  drilling-. 
Returns  in  less  than  one  second.  Noiseless, 
speedy  and  sure.  Write  for  prices  and  circulars. 

ACME  REPEATER  COMPANY,  -  INDIANAPOLIS,  IND. 


are  found  particularly  convenient  in  giving  pri- 
vate lessons  in  a  studio. 

The.  sale  of  talking  machines  at  the  firm  of 
John  F.  Ellis  &  Co.,  has  only  been  fair  during 
the  past  month,  but  there  has  been  a  good  sale 
of  the  latest  records. 

Sanders  &  Stayman  have  done  a  good  business 
in  its  talking  machine  department  recently,  in 
both  the  sale  of  records  and  instruments. 

The  department  store  of  S.  Kann  &  Sons  Co. 
have  disposed  of  their  entire  stock  of  talking 
machine  goods  and  given  up  this  line. 

The  sale  of  the  small  Columbia  discs  at  ten 
cents  each  has  become  quite  large.  These  are 
carried  by  many  of  the  toy  stores  and  have  there- 
fore become  a  plaything  for  children. 


GERMANY'S^REAT  TRADE 

In  Talking  Machines  and  Records  the  Subject 
of  a  Lecture  at  Frankfort — Some  Figures 
Regarding  Output. 

At  the  convention  of  the  German  Association 
for  Mechanics  and  Optics,  held  recently  in  Frank- 
fort, a  lecture  was  delivered  on  the  history  of  the 
talking  machine  from  its  earliest  stage,  in  1887. 
The  lecturer  said  that  last  year  one  international 
talking  machine  company  alone  produced  15,000,- 
000  plates  and  200,000  instruments,  aggregating 
65,000,000  marks  (the  mark  is  23.8  cents)  in 
value.  Adding  the  output  of  the  other  smaller 
workers  manufacturing  these  articles  in  Ger- 
many, the  total  value  of  the  production  in  1906 
would  amount  to  80,000,000  marks.  This  branch 
of  industry  employs  about  15,000  people.  The 
demands  made  on  the  capacity  are  sometimes 
heavy  and  pressing;  thus,  in  one  single  week 
10,000  plates  representing  popular  airs  of  one  new 
operetta  were  turned  out  and  delivered.  The 
artists  whose  rendition  of  the  songs  are  thus 
mechanically  fixed  receive  high  compensation. 


HOW  TETRAZZINI  FACED  THE  CAMERA. 


An  interesting  story  comes  from  England  re- 
garding the  first  time  the  famous  Mme.  Tetraz- 
zini  faced  a  talking  machine  recently  for  the 
purpose  of  making  a  record.  The  event  was 
chronicled  as  follows:  Mme.  Tetrazzini  was  dis- 
tinctly nervous.  The  novelty  of  having  to  sing 
into  the  bell  mouth  of  a  huge  trumpet  instead 
of  to  an  audience  handicapped  her  considerably. 
Still  her  splendid  E  flat  in  alt  in  the  "Ah!  fors  e 
lui"  came  out  with  all  her  accustomed  ease  and 
purity,  veritably  making  the  rafters  ring. 

"All  singers  are  nervous  the  first  time  they 
make  records,"  said  a  representative  of  the  firm 
afterwards.  "The  slightest  slip  would  be  faith- 
fully reproduced,  and  either  necessitate  another 
record  or  go  down  to  posterity  to  the  detriment 
of  the  artiste.  But  they  soon  get  used  to  it,  and 
I  think  the  Tetrazzini  records  are  going  to  be 
a  great  success." 


TOSI  MUSIC  CO.'S  ENTERPRISE. 


The  Tosi  Music  Co.,  279  Hanover  street,  Bos- 
ton, Mass.,  handle  an  extensive  line  of  talking 
machines  and  musical  instruments,  making  a 
specialty  of  Italian  records,  there  being  an  ac- 
tive demand  from  their  patrons  for  popular 
Italian  and  Neapolitan  songs.  They  also  sell 
a  great  number  of  grand  opera  records.  The 
firm  have  recently  favored  their  patrons  and 
friends  with  a  handsome  calendar  bearing  half- 
tone portraits  of  all  the  leading  operatic  stars 
whose  records  have  become  famous. 


THE  BIRMINGHAM  PHONOGRAPH  CO. 


The  Birmingham  Phonograph  Co.,  Birming- 
ham, Ala.,  who  started  their  business  at  2106 
First  avenue  early  in  the  fall,  have  had  great 
success  with  the  Columbia  line,  which  they 
handle  exclusively.  The  many  employes  of  the 
furnaces,  railroads  and  mills  in  that  locality 
present  an  excellent  field  for  the  talker. 


Frank  Phillips,  a  merchant  of  Aitkin,  Minn., 
has  taken  larger  quarters  and  will  put  in  a  line 
of  musical  instruments  including  violins,  mando- 
lins, guitars,  and  smaller  instruments. 


Caught 
with  the  Goods 

Do  you  ever  catch  your  jobber 
with  the  goods?  Or  do  you  gen- 
erally catch  him  napping — and 
have  to  wait  until  he  wakes  up  and 
fills  your  order? 

"Jtist  out  of  this  or  that"  don't 
go  with  us.  It''s  our  business  to 
have  what  dealers  want  and  to 
give  it  to  them  promptly  when  they 
want  it. 

All  shipments  made  the  very 
same  day  the  orders  are  received — 
that's  promptness  for  you ;  and  it's 
an  iron-clad  rule  that  is  always 
lived  up  to  in  this  establishment. 

It's  easier  and  better  and  more 
businesslike  for  us  to  keep  an  eye 
on  our  stock  and  always  have  it  in 
ship-shape,  than  to  let  it  run  down 
and  then  have  to  hustle  around  and 
make  frantic  efforts  to  get  some- 
thing when  some  dealer  orders  it. 
And  not  always  be  able  to  get  it  at 
that. 

It's  better  for  us  to  be  on  the 
safe  side,  and  it  puts  you  on  the 
safe  side,  too.  You  can  be  posi- 
tively sure  that  no  matter  what  you 
want  in  Victors  and  Victor  Rec- 
ords, record  cabinets,  fiber  cases, 
English  needles,  trumpet  horns  or 
other  accessories,  you  can  get  it 
without  delays  of  any  kind. 

That  means  a  lot  to  you  and  to 
vour  customers,  and  it  would  be 
wise  to  write  today  for  our  latest 
catalogue,  so  that  you'll  have  it 
when  you  need  it. 

The  Victor  Distributing 
and  Export  Company 

255  Broadway,  New  Yorl< 


14 


THE  TALKING  MACHINE  WORLD. 


UNNY  thing  happened  few  days  ago — Dealer  in  small  town  in  middle  West 
wrote  us  saying  he  had  couple  of  customers  for  player  pianos.  Didn't 
know  much  about  players  himself,  although  he  had  sold  regular  pianos  for 
years.  Thought  we  might  know  something  about  them,  and  having  con- 
fidence in  us,  wanted  us  to  recommend  several  different  makes  which  we 
considered  good.  We  recommended  ONE  and  that  dealer  is  now  an  enthusiastic 
Reginapiano  Agent.  The  funny  part  of  it  is  that  the  dealer  DIDN'T  KNOW  that  we 
made  Player  Pianos  although  we  have  been  advertising  them  extensively  for  almost 
three  years. 

Well,  that's  the  way  it  goes.  No  matter  how  much  you  advertise  you  can't  expect 
the  Public  to  know  as  much  about  your  business  as  you  know  about  it  yourself — Some 
dealers  don't  know  even  now,  that  we  are  in  the  talking  machine  business. 

Our  efforts  for  many  years  were  confined  to  the  manufacture  and  sale  of  music  boxes, 
during  which  time  our  corporate  name  was  "Regina  Music  Box  Co."    When  we  began 
making  various  OTHER  KINDS  of  instruments  we  felt  that  the  name  of  the  Company 
was  to  some  extent  misleading  so  we  had  it 
changed  to  "The  Regina  Company." 

We  couldn't  spare  the  word  "Regina"  as 
it  was  and  still  is  one  of  our  most  valuable 
assets,  and  is  a  trade  name  which  adds 
strength  and  prestige  to  the  reputation  of 
any  dealer  who  handles  our  line. 

For  fear  that  SOME  of  the  readers  of  The 
Talking  Machine  World  may  not  have  a 
very  clear  idea  of  the  things  we  make  we 
show  a  FEW  of  our  different  products  on  this 
page.  To  show  ALL  the  different  styles 
would  require  a  good  many  pages  in  this 
paper.  We  will  send  complete  catalogues 
on  request,  and  we  want  live  dealers  with 
red  blood  in  them,  to  represent  us  in  all 
towns  where  we  are  not  already  represented. 

We  want  to  hear  from  those  dealers  who 
appreciate  the  satisfaction  which  comes 
from  handling  and  selling  an  article  that  is 
"made  a  little  better  than  seems  necessary." 

That  is  the  way  we  have  been  trying  to 
make  Reginas  for  the  past  25  years. 


THE 


Manufacturers  of  Regina  Music 
Boxes,  Reginaphones,  Regina- 
pianos,  Regina  Chime  Clocks,  Sub- 
lima  Pianos,  Automatic  Talking 
Machines,  and  Coin  Operated  In- 
struments. Distributors  of  Victor 
Talking  Machines  and  Edison 
Phonographs  and  Records. 

Main  Office  and  Factory.  RAHWAY.  N.  J. 
BROADWAY  and  17lii  ST.,  NEW,  YORK  CtTY 
239   WABASa   AVENUE,  CBICAGO,  lU, 


THE  TALKING  MACHINE  WORLD. 


15 


GOOD  REPORTS  FROM  BALTIMORE, 


Trade  for  the  Past  Four  Weeks  Has  Shown  a 
Constant  Betterment  in  Both  Wholesale  and 
Retail  Lines,  and  All  the  Leading  Houses 
Report  Recovery  from  Their  Depression  of 
Some  Two  Months  Ago. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  Feb.  5,  1908. 

The  month  of  January  has  been  one  of  the 
best  in  so  far  as  the  sales  of  talking  machines 
and  records  by  the  local  dealers,  both  wholesale 
and  retail,  are  concerned,  for  the  several  months 
following  the  scarcity  of  money.  Reports  to  this 
effect  come  from  almost  all  of  the  dealers 
throughout  the  city  and,  consequently,  they  have 
reason  for  being  cheerful.  Nor  is  there  any  rea- 
son, according  to  their  statements,  to  look  for  a 
falling  off  in  the  good  selling  streak  that  has 
characterized  the  trade  for  the  past  several 
weeks.  The  greatest  demand  in  the  way  of  rec- 
ords has  been  for  those  of  the  popular  musical 
comedy  selections.  This  is  due  principally  to 
the  fact  that  many  of  the  latest  musical  shows 
have  been  in  Baltimore  during  the  month  and 
the  people, 'naturally,  are  anxious  to  rehearse  the 
songs  and  dancing  selections  that  proved  to  be 
features  of  these  shows. 

Messrs.  Sanders  &  Stayman  declare  that  in  so 
far  as  the  talking  machine  business  is  concerned 
they  have  done  a  better  business  during  January 
than  during  any  previous  month  since  they  en- 
tered the  graphophone  field.  While  the  sale  of 
machines  has  been  large  with  this  firm,  the  de- 
mand for  records  has  been  even  greater.  Catchy 
airs  are  what  the  people  have  been  after,  while 
the  request  for  grand  opera  records  has  not  been 
as  heavy  as  during  former  months.  As  new  ' 
■  operatic  records  are  expected  within  the  next 
week  or  so,  the  company  expect  the  rush  for 
these  records  to  be  renewed  very  shortly.  The 
firm  handle  both  the  Victor  and  Columbia  ma- 
chines, and  the  demands  for  both  makes  of  these 
popular  musical  instruments  are  about  on  a 
par. 

The  firm  of  H.  R.  Eisenbrandt's  Sons  have 
had  a  good  demand  for  the  Victor  machines, 
while  the  rush  for  records  has  been  quite  en- 
couraging. The  business  as  a  whole  for  the 
month  has  been  up  to  expectations. 

The  Edison  machines,  for  which  the  firm  of 
E.  F.  Droop  &  Sons  Co.  are  the  local  agents, 
have  also  come  in  for  their  share  of  popularity 
since  the  holidays.  Many  sales  of  these  ma- 
chines have  been  reported,  and  the  continuance 
of  the  good  trade  is  expected  until  the  warm 
weather  chases  the  cityites  to  the  mountains  and 
seaside  resorts.. 

The  Columbia  Phonograph  Co  have  had  a  good 
run  of  business  and  the  prospects  are  just  as 
bright  as  with  the  other  firms  throughout  the 
city. 

Cohen  &  Hughes  also  report  business  in  the 
way  of  sales  of  Victors  and  records  to  be  up  to 
the  standard  during  the  month. 

The  retailers  throughout  the  city  make  the 
same  rosy  reports.  That  the  statements  given 
are  not  merely  the  idle  talk  of  dealers  is  appar- 
ent by  the  number  of  additional  retailers  that 
have  sprung  up  in  various  sections  of  the  city 
the  past  few  months.  There  are  very  few  signs 
to  indicate  the  presence  of  a  money  stringency. 


panegyric.  Upon  the  fidelity  and  the  force  of 
the  credit  man,  as  upon  a  rock,  is  grounded  the 
prosperity  of  every  business  house  in  this  coun- 
try. How  many  of  the  lords  of  finance  march 
in  borrowed  plumes  and  in  unconscious  egotism 
allure  that  respect  which  man  ever  has  and  ever 
will  bestow  upon  success.  The  credit  man  must 
be  multiform  and  many-sided.  He  deals  with 
the  present,  and  yet  his  harvest  is  of  the  future. 

Carruthers  Ewing. 


LAURELS  FOR  THE  CREDIT  MAN. 

The  credit  man  is  the  bone  and  brawn  of  busi- 
ness. On  his  mind  must  play  all  the  shades  and 
shadows,  all  the  light  and  life  of  commerce.  He 
is  the  bastion  of  trade  and  the  sentinel  on  the 
watch-tower.  His  mental  forces  must  forage  in 
the  future,  where  fiash  the  hopes  and  fears  of 
mortal  man.  They  must  catch  the  first  touches 
of  the  coming  storm  and  dance  with  the  nimble- 
footed  lightings  amid  the  forming  clouds.  He 
must  climb  the  golden  stairs  with  the  sanguine 
and  slowly  sink  to  the  cellar  with  the  dispirited. 
He  must  be  an  apostle  of  the  free  and  unlimited 
coinage  of  language  and  must  be  able  to  back 
Mary  Yellin  Lease  clean  oft  the  boards.  The 
credit  man  is  the  real  thing  and  is  entitled  to 


TRADE  NOTES  FROM  CINCINNATI, 

Raymond  Strlef  Takes  Charge  of  Milner  Music 
Co.'s  Store — Dealers  Anticipate  a  Good 
Spring  Business — Recent  Visitors  to  City — 
What  Leading  Dealers  Report. 


SUCCESS  IN  RETAILING 

Depends  to  a  Large  Degree  Upon  the  Customs 
Established  by  the  Merchant  Among  His 
Customers — Can  be  Good  or  Bad. 


Success  in  retailing  depends  in  no  small  degree 
upon  the  habits  or  customs  the  merchant  estab- 
lishes among  his  customers  as  he  does  business 
with  them  from  year  to  year.  With  the  proper 
determination  it  is  possible  to  put  into  effect 
any  reasonable  store  policy.  It  is  just  as  easy 
to  get  the  customers  used  to  good  business  habits 
as  to  bad  ones.  Once  a  merchant  makes  conces- 
sions to  a  customer  from  the  regular  policy  and 
principles  of  the  store  the  customer  is  never  sat- 
isfied afterward  unless  any  concessions  he  asks 
are  granted.  He  gets  the  idea  that  if  he  is  get- 
ting such  concessions  others  are  getting  conces- 
sions of  other  kinds  and  he  thinks  no  d^al  is 
complete  until  he  has  worked  for  all  the  con- 
cession he  can  think  of.  On  the  other  hand,  if 
the  merchant  stands  pat  on  a  reasonable  policy, 
he  soon  gets  the  enviable  reputation  of  dealing 
with  all  people  alike.  Then  he  is  in  a  position 
to  be  absolute  master  of  his  own  business  and 
more  of  a  master  of  his  own  destiny  in  that  com- 
munity than  would  be  possible  otherwise.  And 
this  is  not  so  difficult  as  many  merchants  think. 


J.  A.  Leisz,  a  talking  machine  dealer  of  Eu- 
reka, Cal.,  has  taken  A.  C.  Hillman  into  partner- 
ship and  will  expand  the  business. 


(Special  to  The  Talking  Machine  World. ) 

Cincinnati,  0.,  Feb.  8,  1908. 

Raymond  Strief,  long  connected  with  the  R. 
Wurlitzer  Co.,  has  taken  charge  of  the  Milner 
Music  Co.  store,  representing  Victor  and  Edison 
talking  machines. 

The  dealers  in  talking  machines  are  antici- 
pating a  good  spring  business,  and  all  of  them 
are  doing  fairly  well  considering  the  present 
situation.  The  demand  is  for  the  medium  and 
high  grades  in  all  machines,  and  the  business 
is  a  large  proportion  of  cash,  from  purchasers 
of  means. 

Mr.  Goldsmith,  traveling  representative  for  the 
Victor  Talking  Machine  Co.,  has  been  visiting 
the  trade  handling  those  instruments  in  this  vi- 
cinity. George  F.  Ornstein,  traveling  manager 
for  the  same  company,  passed  several  days  in 
the  city.  Mr.  Ornstein  reports  that  jobbers  are 
placing  good  orders  for  the  spring  trade.  The 
retail  orders  are  characterized  by  the  large  pro- 
portion of  cash  sales.  Time  payments  in  both 
departments  are  rare.  The  Victor  Victrolas  are 
the  leading  feature  of  the  talking  machine  sales. 

B.  Feinberg,  of  Chicago,  connected  with  the 
Western  Talking  Machine  &  Supply  Co.,  is  now 
visiting  Cincinnati  with  a  regularity  which  his 
friends  opine  cannot  be  entirely  dictated  by  busi- 
ness pursuits.  They  are  daily  looking  for  an  an- 
nouncement which  closely  concerns  this  gentle- 
man and  an  unknown  young  lady. 

The  Columbia  Phonograph  Co.  are  doing  a  nice 
business.  Dance  records  are  featured,  and  the 
latest  opera  selections  are  selling  well. 

The  Woodmansee  Piano  Co.,  who  handle  the 
Victor  and  Edison  machines,  are  doing  a  good 
business. 


TRY  BIACKMAN'S  MEDICINE 

IT   CURES  DEALERS'  COMPLAINTS 


HOW  IS  YOUR  "SYSTEM"  MR.  DEALER? 

C  Have  you  been  "aching"  for  business?  Has  your  bank  balance  been  "weak"? 
Does  your  Record  stock  show  a  "run  down"  appearance? 

DO  YOUR  CUSTOMERS  GET  "TIRED"? 
C  Are  they  "losing  their  appetite"  for  your  Record  stock?    Is  their  "energy" 
taxed  in  trying  to  patronize  you  ? 

DR.  BLACKMAN  MAKES  A  SPECIALTY  OF  SUCH  CASES. 
C  He  will  first  "tone  up"  your  "system"  and  by  showing  the  "cause"  the  "com- 
plaints" will  be  "cured." 

THE  TREATMENT  COSTS  YOU  NOTHING. 
C  Now,  Mr.  Dealer,  let's  get  down  to  the  "serious"  part  of  this.    If  your 
"system"  is  wrong,  you  can't  find  the  Records  at  once  that  are  called  for,  and  it 
is  a  "nuisance"  to  place  a  Record  order. 

The  Blackman  system  overcomes  this  with  either  Cylinder  or  Disk  Records. 
Your  stock  is  "run  down"  because  you  don't  order  the  goods  or  your  jobber 
don't  give  you  the  go'ods. 

Customers  can  buy  Records  just  as  cheap  where  the  service  is  perfect. 
YOU  MAY  BE  TOO  EXCLUSIVE. 
C  It  must  be  admitted  that  there  is  a  big  demand  for  both  EDISON  and  VIC- 
TOR goods.   If  you  handle  only  ONE  line  you  lose  a  lot  of  business. 

Look  up  the  most  successful  dealers  and  you  will  usually  find  a  stock  of 
EDISON  and  VICTOR  and  the  dealer's  profit  is  PROTECTED. 

BLACKMAN  IS  A  JOBBER  OF  BOTH. 
C  Yes,  and  will  EQUAL,  if  not  BEAT,  the  service  of  any  jobber  who  can  fill 
orders  for  only  ONE  line,  and  how  about  the  saving  to  you  of  ONE  order 
instead  of  TWO  ? 

WRITE  AT  ONCE  AND  SEND  A  TRIAL  ORDER. 
C  Write  about  the  "System,"  how  to  be  an  EDISON  or  a  VICTOR  dealer,  or 
get  a  "sample"  of  "Blackman's  Service." 


YOURS    TO    MAKE  GOOD 

BLACKMAN  TALKING  MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Prop'r.  "THE  WHITE  BLACKMAN" 

97    CHAMBERS    ST.  NEW  YORK 


16 


THE  TALKING  MACHINE  WORLD. 


"TRADE-MARK." 


ESTABLISHED  JOBBERS 


Name. 

American  Talking  Machine  Co 

Andrews,  W.  D   .  .  . 

Andrews,  W.  D  

Boiinger,  R.  C  

Buehn,  Louis,  &  Bro  

Cable  Co.,  The  

Delevan  Phonograph  Co  

Edisonia  Co.,  The  

Finch  &  Hahn  

Finch  &  Hahn  

Hough,  Thos.  C  

Kellv,  P.  F  

Killea;  W.  J   . 

Knight  Drug  Co.  . ,  

Piano  Player  Co  

Pommer,  A.  Co  

Portland  Talking  iNIachine  Co. 

Powers  &  Henrv  

Reynolds.  W.  H  

Savage,  J-  K  

Shad's  Department  Store,  E.  F 

Standard  Music  Co  

Switky,  Benj  

Utica  Cycle  Co   . 

Wabash  }^Iusic  Co  

Whitne)^  &  Currier  Co  


City. 

Brooklyn  .  . 
Buffalo  .  . .  , 
Syracuse  .  . . 
Fort  Smith. 
Philadelphia 
Charleston  . 
Delevan  .  . . 
Newark  .  .  . 
Schenectady 

Troy  

Minneapolis 
jMontreal  .  .  . 
Albany  .... 
Savannah  .  . 
Omaha  .... 
Sacramento 
Portland  .  .  . 
Pittsburg  .  . 

Mobile  

St.  Louis  .  . 
Jacksonville 
Chattanooga 
New  York.  . 

Utica  

Terre  Haute 
Toledo  


State. 


New  York 
New  York 
New  York 
Arkansas 
Pennsylvania 
So.  Carohna 
New  York 
New  Jersey 
New  York 
New  York 
]\Iinnesota 
Canada 
New  York 
Georgia 
Nebraska 
California 
Maine 

Pennsylvania 

Alabama 

Missouri 

Florida 

Tennessee 

New  York 

New  York 

Indiana 

Ohio 


FEBRUARY  LIST 


Selection 
Number. 

706 
707 
708 
7U9 

,710 

711 
71-2 
713 
714 
715 
71G 
717 
718 

719 
720 
721 
722 
723 

724 

725 
726 
727 

728 

:-20 


Title. 


Medley  from  "The  Alerry  Widow"  

I  Want  to  be  a  Merry,  Merry  Widow  

Maxims  (from  "The  Merry  Widow")  

I  Love  You  So  (from  "The  Merry  Widow")  . 

The  Cavalier  (from  "The  Merry  Widow") . 

Villa  (from  "The  .Merry  Widow")  ■. . 

Quite  Parisian  (.from  "The  Merry  Widow")  . 

Women  (from  "The  Merry  Widow")  

Cecelia   '.  

Quartette  from  Rig;olctto  

Come  Kiss  Your  Baby   

.\Ianana   


Chimmie    and    Maggie    at    "The  Merry 

Widow"   

I  Got  to  See  de  Minstrel  Show  

Flanagan's  ilarricd  Life  

M-A  double  R-I-E-D  

Trombone  Johnsew  (Banjo  Solo)  

The  Liars  or  the  Agricultural  Ananiases... 

There's  Another  Picture  in  My  Mamma's 
Frame   

The  Mocking  Bird  (Whistling  Solo)  

Romance  and  Reality  

Wouldn't  You  Like  to  J  lave  Me  for  a 
Sweetheart?   

I'd  Rather  Be  a  Ldbsior  than  a  Wise  Guy.  . 

Flanagan  on  a  Broadway  Car  


Artist. 


Military  Band. 
Ada  Jones. 
F.  C.  Stanley. 
Miss  Stevenson 
Stanlej'. 


and  F.  C. 


F.  C. 


Miss  Stevenson  and 

Stanley. 
Miss  Stevenson  and  Chorus. 
F.  C.  Stanley  and  Chorus. 
Male  Quartette. 
Ed.  Favor. 
.Military  Band. 
Collins  and  Harlan. 
Military  Band. 


.•\da  Jones  and  Lcn  Sprnccr. 
Arthur  Collins. 
Steve  Porter. 
Bob  Roberts. 
Fred  Van  Hps. 
Billy  Murray  ;m(l  Len  Spen- 
cer. 

Byron  G.  Harlan. 
Joe  Belmont. 
l£d.  Favor. 


.Ada  Jones  and  Billy  Murray. 
Billy  iMurray. 
Steve  Porter. 


Records 
Exhibited 

Convince 

Our 

Retail 
Dealers 

THAT 

Sound 
Uniformity 

Correctness 

Convenience 

Endurance 

Service 

Spell 


"Record 
Success" 

which  all 
dealers  will 
enjoy  who 
refer  to  our 
lists  of 

JOBBERS 

AND 

SELECTIONS 


THE 


Indestructible 
Plionograplile 
Record  Co. 

Albany,  N.  Y.,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


17 


INCREASING  SELLING  CAPACITY, 


How  a  Study  of  the  Selling  Force  and  Desire 
to  Train  and  Help  Them  Will  Result  in  Im- 
proved Business — Pays  to  Get  in  Touch  With 
Make-Up  of  Store's  Equipment — Weak  Points 
Can  Thus  be  Strengthened. 


How  many  retailers  have  planned  to  increase 
the  selling  capacity  of  their  force  during  the 
new  year?  That  the  trade  of  many  a  store 
could  be  enlarged  by  merely  a  moderate  amount 
of  attention  to  this  matter  is  easy  of  demonstra- 
tion. The  average  clerk  is  neither  a  Chesterfield 
nor  a  Machiavelli.  Reared  in  a  limited  sphere, 
he  has  a  limited  knowledge  of  human  nature, 
and  what  tact  and  address  he  may  possess  is 
innate,  rather  than  acquired.  The  great  majority 
of  retail  dealers  are  either  ignorant  of  this  con- 
dition or  woefully  careless  of  it.  In  most  stores 
no  effort  is  made  to  train  the  selling  force  or  to 
instil  into  it  any  ideas  as  to  the  right  and  wrong 
way  of  handling  customers. 

Under  these  circumstances  the  wonder  is  not 
that  some  of  the  salesmen  should  be  possessed 
of  manners  which  antagonize,  rather  than  at- 
tract, customers,  more  especially  of  the  so-called 
better  class,  but  that  they  should  be  as  discreet 
and  tactful  as  they  are. 

The  only  argument  that  has  ever  been  pre- 
sented to  us  against  the  training  of  salesmen 
is  that  after  they  have  been  instructed  and 
brought  up  in  the  way  they  should  go  they  enter 
the  employ  of  some  other  concern,  and  thus  the 
merchant  may  waste  his  time  in  training  help  for 
his  competitors.  But  this  is  so  narrow  a  way 
of  looking  at  the  subject  that  it  is  not  worth 
considering. 

Retailers  who  have  pursued  the  policy  sug- 
gested have  been  well  repaid  for  their  time  and 
trouble.  We  know  of  a  dealer  who  himself  has 
arisen  from  the  bottom,  who  makes  it  a  rule  to 
have  periodical  talks  with  his  employees.  On 
one  evening  of  each  week  he  invites  the  selling 
force  of  some  one  department  to  remain  at  the 
store,  and,  after  getting  them  into  the  right 


frame  of  mind  by  the  leisurely  discussion  of  a 
hearty  repast,  he  proceeds  to  unfold  their  short- 
comings, addressing  them  jointly,  of  course,  and 
not  individually.  His  audience  having  been  pre- 
pared in  t^e  diplomatic  manner  referred  to,  the 
employer  is  in  a  position  to  say  with  impunity 
things  which  would  create  great  discontent  and 
heart-burning  if  spoken  privately  or  on  the  spur 
of  the  moment.  In  these  talks  he  dwells  par- 
ticularly upon  the  subject  of  manners,  and  he 
supplements  precept  by  good  marks  at  the  end  of 
each  week,  not  only  for  the  largest  volume  of 
sales,  but  for  deportment  as  well. 

And  by  the  way,  did  you  ever  try  pumping 
enthusiasm  into  your  sales  force?  No  other 
course  is  so  great  a  factor  in  the  making  and 
the  holding  of  a  business  as  winning  the  co-opera- 
tion of  your  assistants.  There  are  many  ways  in 
which  you  can  bring  your  force  into  a  harmoni- 
ous, active,  well  managed  equipment;  there  are 
as  many  ways  that  you  can,  turn  the  staff  into 
a  discontented  "don't-care-whether-school-keeps- 
or-not"  outfit.  It's  all  in  the  way  that  things  are 
worked  out. 

Don't  imagine  that  gruffness,  incivility  and 
disregard  for  the  feelings  of  your  clerks  are 
signs  of  managerial  ability.  Loud  talk  and  gen- 
eral aggressiveness  are  presumptive  evidence  of 
lack  of  balance  and  likely  to  cultivate  among 
your  staff  a  feeling  of  disrespect.  To  attempt 
to  rule  by  holding  the  lash  of  an  immediate  dis- 
charge over  the  heads  of  employees  is  to  use 
the  weapon  of  a  tyrant,  and  some  day  it  will 
likely' draw  the  stripes  across  your  own  back. 

The  surest  way  to  bring  about  the  most  desir- 
able condition  is  to  get  in  touch  with  the  make- 
up of  the  store's  equipment.  Sift  every  one 
carefully,  from  the  best  man  to  the  parcel  boy. 
Try  to  get  each  one's  individuality  as  an  open 
book  before  you,  in  so  far  as  it  relates  to  your 
business.  When  you  find  a  weak  point  give  the 
man  who  carries  it  a  helpful  bracer.  Let  patience 
govern  up  to  the  point  where  it  appears  the  fault 
is  bound  to  remain  a  bosom  companion;  then 
draw  the  line. 


TRADE  IN  THE  NORTHWEST, 

Distributers  Report  a  Larger  Trade  Than  a 
Year  Ago  and  the  Depression  of  the  East 
Not  Being  Felt  to  a  Large  Extent. 


(Special  to  The  Talking  Machine  World.) 
Minneapolis  and  St.  Paul,  Feb.  6,  1908. 

Talking  machines  continue  to  be  in  active  de- 
mand throughout  the  Northwest,  and  the  gen- 
eral financial  depression  has  not  injured  the 
trade  in  the  least.  In  both  St.  Paul  and  Minne- 
apolis the  distributers  report  a  larger  trade  than 
a  year  ago,  and  they  question  very  much  if  the 
volume  would  have  been  any  larger  had  there 
been  no  setback  in  the  country's  prosperity. 

W.  J.  Dyer,  of  W.  J.  Dyer  &  Bro.,  St.  Paul, 
which  house  is  a  general  distributer  for  the  Vic 
tor  and  the  Edison  machines,  says  that  the 
wholesale  business  has  been  splendid  and  that 
the  retail  trade  has  been  satisfactory.  There  has 
been  a  decided  growth  wholly  out  of  variance 
with  the  trend  of  general  business  and  more  or 
less  unexpected. 

T.  C.  Hough,  the  pioneer  dealer  of  the  Twin 
Cities,  reports  that  his  jobbing  trade  in  Edisons 
is  the  best  that  he  has  had  in  eight  years.  "I 
have  never  had  a  better' month  than  last  Janu- 
ary, and  have  been  shipping  Edisons  all  over 
the  Northwest.  I  have  also  had  a  nice  output  of 
Star  machines.  In  my  three  retail  stores  there 
has  been  some  falling  off  in  activity,  but  nothing 
serious.  Collections  also  have  been  slow,  but 
they  appear  to  be  picking  up. 

The  enlarged  talking  machine  depaitment  of 
the  New  England  Furniture  Co.  did  about  as 
much  business  last  January  as  for  the  corres- 
ponding month  of  1907. 


KEEN-O-PHONE  CO.  INCORPORATED. 


The  Keen-o-phone  Co.,  of  Philadelphia,  was 
incorporated  last  week  with  the  secretary  of  the 
State  of  Delaware  with  a  capital  of  $500,000  to 
manufacture,  sell  and  deal  in  all  kinds  of  talk- 
ing machines,  etc.  The  incorporators  are:  Mon- 
roe Keene,  Gustave  Lyon  and  Alfred  Gordon. 


Openj  itjclf-! 

E)ldj  by  ^  pull 

of  thye  cord  ! 

All  dorve  irv  ev  moment. 

t3\iperb  irvFirvi^K-Torve 
evrvd  3tyle/. 


PATENTED  APRIL  16^?'  1907. 
IF  YOUR  NEAREST  JOBBER  DOES  NOT  HAVE  THEM  V^^RITE  TO  US 


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18 


THE  TALKING  MACHINE  WORLD. 


DEVELOPING  OUR  EXPORT  TRADE. 

Edward  N.  Burns  Discusses  the  Development  of  the  Talking  Machine  Business  in  Foreign 
Countries — Takes  the  Reader  to  India,  Siam,  China,  Japan,  and  Dilates  on  the  ^ustoms  of 
the  People  and  the  Difficulties  in  Making  Records  to  Suit  Popular  Tastes. 


There  must  be  something  unusually  fascinating 
about  the  export  trade.  At  least  those  devoted 
and  allied  with  that  branch  of  the  talking  ma- 
chine business  never  wearj'  of  expatiating  on  its 


of  the  talking  machine  in  foreign  countries.  As 
usual  Mr.  Burns  became  an  excellent  talker  and 
a  source  of  information  of  absorbing  interest  as 
he  briefly  outlined  the  diflBculties  encountered  in 


CHINESE  KECOBD  MAKING  OKCKKSTr.A. 


superior  attractiveness  and  value  as  compared 
with  domestic  dealings.  At  any  rate,  this  seems 
to  have  been  the  experience  of  Edward  N.  Burns, 
vice-president  of  the  American  Graphophone  Co. 
and  manager  of  the  export  department  of  the 
Columbia  Phonograph  Co.,  general.  After  a  desul- 
tory exchange  of  views  on  general  trade  topics 
with  The  World,  Mr.  Burns  drifted  back,  natu- 
rally it  would  seem,  to  his  favorite  subject, 
namely,  the  export  trade  and  the  development 


this  special  field  of  activity,  and  what  obstacles 
had  to  be  overcome  before  success  crowned 
whatever  efforts  may  be  put  forth. 

EVEN   TEMPERATURES    IN   MAKING  ORIGINALS. 

"First  and  foremost,"  remarked  Mr.  Burns,  "is 
the  condition  of  the  original  wax  records  from 
which  the  masters  are  made.  In  our  plant  here 
everything  is  in  perfect  condition.  The  wax 
blanks,  the  tools  and  every  accessory  must  be, 
and  is,  kept  at  a  uniform  temperature,  so  that 


when  an  original  record  goes  into  the  'bath'  pro- 
ducing the  copper  shell,  from  which  the  'master' 
is  made,  it  emerges  with  the  surface  entirely  free 
from  oxidation,  is  smooth  as  glass,  and  conse- 
quently the  best  results  are  obtained.  The 
slightest  imperfection  or  blemish  will  ruin  the 
record.  Now,  then,  in  going  abroad  to  reproduce 
whatever  we  are  after  the  utmost  caution, 
and  care  must  be  exercised  to  protect  the 
wax  blanks  from  sudden  or  violent  changes 
of   temperature.    Carelessness    in   this  respect 

spells  failure,  disaster 
and  no  inconsiderable 
money  loss.  For  a 
long  time  the  proper 
method  of  shipping 
these  blanks  was  un- 
known. After  repeat- 
ed failures  it  was 
found  necessary  to 
ship  each  blank  in  an 
individual  package,  es- 
pecially wrapped  and 
protected. 

"Of  course,  when 
our  recorders,  who  are 
always  the  pick  of  the 
laboratory  staff,  are 
sent  abroad  they  are 
accompanied  by  an 
assistant — one  of  some 
mechanical  skill  and 
ingenuity.  In  other 
words,  two  men  al- 
ways travel  together, 
each  an  expert  in  his 
line.  Generally  they 
are  strangers  in  the 
countries  to  which 
they  may  be  de- 
spatched, knowing  lit- 
tle, if  anything,  of  the 
language  or  customs 
of  thie  people  and 
ignorant  of  the  material  from  which  to  choose 
suitable  record-making  talent.  Of  course,  iI^  the 
tropical  and  semi-tropical  countries  there  is  no 
provision  for  heating  the  houses,  and  in  the  City 
of  Mexico,  for  instance,  which  is  7,500  feet  above 


Our  Spring;  Catalog 


^TT  Showing  a  complete  line  of 
III  Cabinets  for  Disc  and  Cylinder 
■  i  Cabinets  is  now  ready  for 
mailino-.  Don't  fail  to  (jet  one. 
Designs,  Finish  and  Prices  that  are 
rio-ht.  Good  stock  on  hand  for  fill- 
nig  orders  promptly.     Try  us. 


The  Cady  Cabinet  Company 

No,  Lansing,  Mich, 


AX  OlilKXTAL  CO.Mrii.MiOB. 

sea  level,  the  cold  at  night  and  in  the  morning 
is  intense,  and  in  the  middle  of  the  day  the  heat 
is  at  the  other  extreme.  Therefore,  you  may  im- 
agine to  what  trouble  the  men  are  put  to 
keep  their  records  from  being  ruined  absolutely. 
The  tools  and  apparatus  are  also  exposed  to  the 
same  danger.  In  shipping  wax  originals  from 
Japan  and  China  they  may  be  forty  to  sixty 
days  in  transit  and  subject  to  many  changes  from 
very  warm  to  freezing  temperatures,  so  that  the 


THE  TALKING  MACHINE  WORLD. 


19 


surface  is  not  infrequently  oxidized  and  the  work 
of  months  has  gone  for  naught  by  the  time  they 
reach  our  factory  in  Bridgeport,  Conn. 

FECULIARITIES   OF  ORIENTAL  VOICES. 

"Despite  the  fact  that  our  men  are  specially 
drilled  in  the  work  they  are  expected  to  execute," 
continued  Mr.  Burns,  "until  they  become  ac- 
quainted with  the  peculiarities  of  the  voices,  their 
work  is  valueless.  Then,  you  know,  the  talent 
here  is  trained,  so  that  high  notes  are  taken  by 
gradation,  and  they  are  familiar  with  the  sur- 
roundings and  apparatus  in  the  laboratory,  and 
consequently  the  recording  will  be  as  near  per- 
fect as  the  present  discoveries  and  improvements 
in  the  process  makes  possible.  Now,  in  Japan, 
China,  Siam  and  other  countries  the  voices  are 
explosive,  and  the  diaphragm  'blasts.'  The  re- 
sult was  special  diaphragms  to  take  up  or  absorb 
these  sharp  inequalities  of  sound  had  to  be  de- 
vised. The  voices  of  the  natives  had  also  to  be 
trained  for  reproduction  purposes,  and  this  re- 
quired time,  patience  and  a  liberal  expenditure. 
In  fact,  in  some  countries  in  the  far  East  the 
people  looked  on  the  talking  machine  not  only 
with  wonder,  but  positive  awe,  and  approached 
it  with  fear  and  trembling,  regarding  the  myste- 
rious voice  from  the  horn  as  that  of  a  god.  This 
dread  had  to  be  overcome,  and  it  was  no  easy 
task,  according  to  the  reports  of  our  men  on  the 
ground. 

"After  these  problems  have  been  solved,  often 
the  work  of  months,  arises  the  difficulty  of  mak- 
ing selections  that  are  salable.  In  the  main  the 
dealers  are  relied  upon  to  give  us  this  informa- 
tion, but  they  are  soon  found  to  be  broken 
reeds  upon  which  to  lean.  Just  imagine  going  to 
dealers  in  the  United  States,  as  intelligent  and 
wide-awake  as  they  undoubtedly  are,  and  asking 
them  what  songs,  talks,  instrumentals,  etc.,  would, 
in  their  opinion,  be  good  sellers,  an  American  list 
of  records  never  having  been  previously  made? 
So,  in  a  measure,  until  this  knowledge  is  gained 
by  hard  and  often  expensive  experience,  we  are 
at  sea.  For  example,  of  six  hundred  Chinese 
records  that  one  of  the  companies  made  to  sup- 
ply native  records  only  about  fifty  were  of  any 
commercial  value.  In  China  there  are  six  lead- 
ing dialects,  and  of  these  only  one,  that  of  the 
Cantonese,  sell  to  Chinamen  who  live  in  the 
United  States,  Canada,  the  South  and  Central 
American  countries,  Australia  and  in  other  parts 
of  the  world.  You  know  the  Cantonese  are  the 
only  Chinamen  who  leave  their  country.  The 
Pekinese  and  other  people  in  northern  China  are 
totally  different.  They  are  vastly  more  intelli- 
gent, highly  educated  in  their  way,  well  to  do 
and  never  go  abroad,  excepting  to  travel  for 
diversion  and  pleasure. 

MANY   DIALECTS   IN  INDIA. 

"In  India  there  are  many  dialects  to  contend 
with.  The  Hindustanee,  or  high  caste  East  In- 
dians, seldom  leaves  India,  as  their  religious  be- 
lief,  holds  that  if  they  cross  the  'dark  water'  their 
souls  are  forever  committed  to  perdition.  Other 
and  many  peculiarities  of  different  peoples  may 
be  cited  to  illustrate  a  few  of  the  many  difficul- 
ties the  record-maker  has  to  encounter  and  over- 
come in  some  way  to  make  his  journeyings  into 
far-away  lands  worth  the  while  of  the  company 
who  is  sufficiently  enterprising  to  send  them 
abroad  and  undertake  the  expense,  which  is  often 
extremely  heavy.  Considering  the  net  results, 
the  investment  is  sometimes  regarded  in  a  far 
from  enthusiastic  spirit.  Nevertheless,  if  a  con- 
cern is  doing  a  world  business  there  is  no  room 
for  regrets  when  such  expeditions  are  sent  forth. 
Records  that  will  sell  must  be  secured  in  the 
countries  where  the  goods  are  marketed. 

"Certain  foreign  parts  of  the  world  take  the 
talking  machine  much  more  seriously  than  we 
do.  The  nearer  barbarism  the  greater  respect 
is  shown  this  wonderful  discovery,  which,  as  I 
said  before,  is  akin  to  worship.  For  instance,  so 
highly  is  the  talking  machine  esteemed  in  one 
country  that  the  government  has  decided  to  erect 
a  special  building — a  substantial  stone  and  fire- 
proof structure — for  the  express  purpose  of  stor- 
ing master  records  of  steel  to  preserve  for  future 
generations  the  natural  voices  of  its  leading 
statesmen,  members  of  the  Imperial  family,  poets, 


singers  and  distinguished  citizens  who  have  been 
public  benefactors  or  conferred  honor  on  their 
country  in  every  walk  of  life.  Our  record-makers 
will  very  shortly  go  there  to  make  the  original 
records  in  wax  which  will  be  sent  to  Bridgeport 
to  be  converted  into  steel  matrices.  The  build- 
ing will  be  open  to  the  public,  and  any  person 
can  on  request  hear  the  voice  or  sayings  of  any 
of  the  greatest  men  of  the  country.  It  will  be 
the  first  library  of  voices  in  the  world,  and  this 


EDWARD  N.  BURNS. 


plan  will  surely  be  followed  at  an  early  date  by 
the  leading  nations  of  the  world.  Think  of  the 
privilege  of  hearing  such  gems  as  Lincoln's 
Decoration  Day  address  at  Gettysburg  in  his  own 
voice,  and  you  can  readily  see  what  such  a  plan 
would  mean  to  the  grandchildren. 

ATTENTION  SHOWN  A  RECORDEE  IN  SIAM. 

"When  Harry  Marker,  of  the  Columbia  Co.,  who 
is  now  in  Brazil,  S.  X.,  on  the  same  errand,  ar- 
rived in  Bangkok  he  created  a  furore.  He  re- 
ceived no  end  of  attention.  Every  facility  and 
assistance  was  given  him  in  his  work,  and  a 
building  was  set  apart  by  royal  decree  for  his 
laboratory.    The  joke  of  it  is  that  after  Mr. 


Marker  had  looked  over  several  places  he  finally 
settled  upon  the  Emperor's  stable  as  the  most 
suitable  premises.  In  Japan  Mr.  Marker  was 
received  with  equal  distinction,  and  he  was 
called  upon  to  go  to  the  palaces  of  the  nobility 
to  record  voices  of  eminent  people.  At  some 
places  he  had  the  floors  ripped  up  to  suit  the 
recording  apparatus  and  improve  the  acoustics 
in  houses  that  had  stood  undisturbed  for  centu- 
ries. There  was  not  the  slightest  complaint,  and 
his  wishes  were  readily  complied  with  and  his 
orders  carried  out  promptly  and  to  the  last  de- 
tail. The  Japanese,  like  the  Chinese,  worship 
their  ancestors,  and  therefore  it  is  a  marvelous 
thing  for  them  to  hear  the  voice  of  some  dead 
and  gone  patriarch  of  the  family.  Consequently 
they  welcome  the  talking  machine  and  accord  it 
every  honor  as  the  vehicle  whereby  they  may  pre- 
serve for  an  indefinite  period  the  exact  sound 
of  the  voices  of  their  progenitors,  distinguished 
or  otherwise. 

"Now,  in  sending  recorders  to  any  foreign 
country — say  the  Latin-American  and  oriental 
sections  of  the  world — the  first  problem  to  solve 
is  the  nature  of  the  records  that  will  be  popular 
or  command  ready  sale.  This  I  remarked  before. 
But,  as  a  matter  of  fact,  the  people  we  aim  to 
reach  are  divided  into  three  classes,  namely: 
first,  the  ordinary  class,  who  want  the  native  or 
popular  airs  or  monologues;  second,  those  who 
desire  the  folk  and  standard  native  songs;  third, 
the  higher  classes,  who  call  for  the  best  music, 
mostly  their  own,  to  be  sure,  but  the  operatic 
gems  of  civilization  are  also  in  demand.  Of 
course,  you  understand,  I  am  speaking  only  of 
the  disc  records,  which,  from  our  experience, 
are  the  ones  that  practically  control  the  market, 
especially  in  tropical  countries,  for  obvious  rea- 
sons. Then  the  records  must  be  loud  and  bril- 
liant, as  the  houses  are  open  and  the  volume  of 
sound  is  required.  Nothing  else  sells.  As  a 
matter  of  fact  I  can  name  one  small  tropical  city 
in  which  more  of  our  Twentieth  Century  Grapho- 
phones  are  in  use  than  in  the  three  largest  cities 
of  the  United  States  combined. 

COLORS  FOR  LABELS  OF  GRAVE  IMPORTANCE. 

"The  selection  of  colors  for  labels  on  the 
records  is  also  a  matter  of  importance.  For  ex- 
ample, in  some  countries,  white  is  the  sign  of 
death,  and  therefore  is  barred.  In  China  yellow 
is  a  royal  color  and  cannot  be  used,  but  a  bril- 
liant red  or  some  other  popular  shade  will  fill  the 
bill.  The  Japanese  favor  black  with  gold  let- 
tering, which  are  also  acceptable  for  Siamese, 
Malay  and  Arabic  record  labels.  This  question 
of  color  is  a  very  important  factor,  indeed.  Then 
the  titles  cause  no  end  of  trouble.    Our  recorders 


QUICK  WORK 

There  is  no  concern  in  New  England,  or  elsewhere  for 
that  matter,  that  can  beat  us  for  quick  shipments. 

^  Our  specialty  is  wholesaling  and  every  dealer's  order 
which  reaches  us  receives  immediate  attention. 

^  Our  location  is  such  in  Boston  that  we  can  get  ship- 
ments to  freight  depots  or  express  headquarters  within 
the  briefest  possible  time  after  they  reach  us. 

^  We  carry  an  enormous  stock  of  talking  machines, 
records,  and  everything  that  is  part  and  parcel  of  a  talk- 
ing machine  stock. 

^  We  have  a  number  of  specialties  of  our  own  including  record  cases  which  are  admittedly  the  best  on 
the  market.  Whenever  you  need  anything  in  the  talking  machine  line  don't  fail  to  communicate  at  once 
with  us.  You  will  become  a  steady  customer.  Our  service  will  appeal  to  you  as  thoroughly  up-to-date 
and  efficient. 


BOSTON  CYCLE  AND  SUNDRY  COMPANY 

48  Hanover  Street        -         -         BOSTON,  MASS. 


20 


THE  TALKING  MACHINE  WORLD. 


send  on  the  titles  with  the  original  records  tran- 
scribed in  the  native  tongue,  ■without  a  transla- 
tion, or  only  an  occasional  word  of  explanation 
as  to  the  character  of  the  record  itself.  Then  on 
their  arrival  in  New  York  we  are  compelled  to 

AN"  AKABIC  IXSCKIPTION. 

get  a  translation  somewhere,  somehow.  It  often 
transpires  that  the  few  innocent  appearing  hiero- 
glyphics not  only  is  the  title,  but  also  the  name 
of  the  singer,  or  whether  it  is  an  instrumental, 


A  EECOED  TITLE  IN  JIALAY. 

and  other  extraneous  details  we  cannot  possibly 
incorporate  in  the  label.  The  illustrations  used 
in  connection  with  this  article — exact  transcripts 
of  some  Arabic  and  Malay  inscriptions — are 
reproductions  of  the  originals,  and  serve  to  ex- 
plain only  one  of  the  many  difficulties  the  record- 
maker,  unfamiliar  with  the  language  of  the  coun- 
try in  which  he- is  carrying  on  his  working,  must 
labor  under. 

HOW  RECORDS  ABE  BOUGHT  IN  CHINA. 

"Excepting  in  Japan,"  remarked  Mr.  Burns,  in 
concluding  his  interesting  narrative,"  all :  the 
business  transacted  with  the  countries  in  the  far 
East  is  through  a  personage  known  as  a  com- 
prador. The  Chinese  are  the  merchants  of  this 
part  of  the  world,  and,  of  course,  the  comprador 
is  invardably  a  Chinaman.  He  is  a  man,  however, 
of  the  highest  integrity  and  honesty.  Without 
his  services  one  could  do  no  business  whatever. 
So  the  first  step  is  to  be  properly  introduced  to 
the  comprador,  who  represents  a  group  of  mer- 
chants, and  in  buying  the  bunch  will  come  where 
you  have  your  sample  records  exhibited.  Now, 
in  placing  an  order  for  records  several  things  are 
taken  into  consideration.    Quality  is  not  para- 


mount, only  a  fractional  part  to  be  weighed.  If 
one  record  will  run  two  minutes  and  another 
three,  the  latter  is  invariably  selected.  Then  the 
finish  and  appearance  are  balanced  up,  and  also 
the  weight,  the  heaviest  record — meaning  more 
material  gross  is  obtained  for  the  money — gets 
the  preference.  After  these  preliminaries  are 
concluded  the  comprador  thereupon  allots  the 
quantity  of  records  each  one  of  the  dealers  or 
merchants  should  take  and  places  the  order.  You 
have  no  dealings  with  the  merchants  themselves. 

"These  compradors  are  a  peculiar  institution. 
They  not  only  supervise  the  buying,  but  guaran- 
tee the  bill,  and  should  a  default  occur,  which  is 
seldom,  he  pays  the  account  promptly.  The  com- 
pradors also  have  a  protective  association  among 
themselves,  in  which  they  are  individually  and 
collectively  pledged  to  pay  each  other's  debts  in 
case  of  a  failure  or  financial  embarrassment.  You 
can  trust  them  implicitly,  for  the  comprador  is 
the  man  who  buys  the  goods.  Yes,  without  a 
question  of  doubt  the  export  branch  of  the  talk- 
ing machine  trade  is  not  only  presenting  new 
problems  constantly,  but  their  solution  is  an  ab- 
sorbing study  in  which  personal  enthusiasm  plays 
no  small  part." 


TAFFORD  CO.  EXPAND  BUSINESS. 


VICTOR  FOR  POST  CARD  RECORDS. 


A  novelty  that  has  attracted  a  great  deal  of 
attention  when  exhibited  in  the  window  of  the 
Musical  Echo  Co.'s  store  on  Chestnut  street, 
Philadelphia,  Pa.,  is  the  Victor  post  card  record, 
upon  which  a  clever  little  machine  records  the 
message  desired  and  which  can  be  mailed  to  any 
part  of  the  world  and  be  reproduced  upon  any 
Victor  talking  machine.  From  present  prospects 
it  would  seem  as  though  the  success  of  the 
novelty  is  assured  and  that  a  very  popular  post 
card  will  be  added  to  the  almost  unlimited  as- 
sortment at  present  on  the  market.  The  actual 
voice  coming  from  a  post  card  holds  more  in- 
terest for  the  recipient  than  almost  any  amount 
of  writing. 


The  Tafford  Co.,  Mason  City,  la.,  have  found 
it  advisable  to  incorporate  their  business  in  or- 
der to  properly  take  care  of  the  extensive  terri- 
tory covered  by  that  house.  The  articles  of  in- 
corporation authorize  capital  stock  to  the  amount 
of  $25,000,  of  which  $10,000  has  been  paid  in. 
Geo.  T.  Elsham  is  president;  A.  V.  Elsham,  vice- 
president,  and  Frank  H.  Gage,  secretary  and 
treasurer.  Besides  pianos  and  musical  merchan- 
dise the  company  handle  a  complete  line  of  talk- 
ing machines  including  the  Victor,  Edison  and 
Columbia,  together  with  a  large  stock  of  records. 


NYOIL  KNOWN  THE  WORLD  OVER. 


New  Bedford  has  long  been  famous  as  an  oil 
center  and  W.  F.  Nye,  of  Nyoil  fame,  has  won 
an  enviable  reputation  as  a  refiner  of  the  finest 
oils  which  are  known  the  world  over.  These  oils 
are  made  from  the  porpoise  and  black  fish,  and 
for  talking  machines,  watches,  guns,  bicycles  and 
any  machines  that  require  the  very  finest  quality 
of  oil,  they  are  indispensable. 

At  the  time  of  the  Exposition  in  Philadelphia 
in  1876,  Mr.  Nye  made  an  offer  of  $1,000  to  be 
given  to  any  man  in  the  world  who  could  produce, 
an  oil  other  than  fish  oil  that  would  be  the  equal 
of  Nyoil  in  ever  essential  quality.  The  offer 
has  never  been  taken  up  and  stands  good  to  this 
day. 

The  secret  of  producing  Nyoil  remains  with 
Mr.  Nye  and  he  is  an  exporter  of  this  specialty 
to  every  part  of  the  civilized  world.  In  fact,  that 
great  astronomical  clock  in  the  Strassburg  Cathe- 
dral in  Germany  is  kept  in  proper  condition 
through  the  means  of  Nyoil,  and  in  no  country 
are  the  specialties  made  by  Mr.  Nye  more  popu- 
lar than  in  the  German  Fatherland.  Talking  ma- 
chine men  are  a  unit  in  their  good  words  for 
Nyoil  which  is  steadily  enlarging  its  sphere  of 
popularity  among  talking  machine  dealers  and 
users  of  these  home  entertainers. 


The  Four  Best  Months 

ROR  SELLING 

TALKING  MACHINES 

are  February,  March,  April  and  May.  To 
get  your  full  share  of  the  business  avail 
yourself  of  the 

LYON  &  BEALY  FACTORY  SERVICE 

VICTOR  and  EDISON 

that  fills  all  your  orders  promptly  and  just 
as  ordered. 

Why,  do  j-ou  suppose,  are  twice  as  many 
Victor  and  Edison  dealers  depending  on  us 
to  fill  all  their  orders,  as  a  year  ago  ? 

ANSWER — Lyo7i  &  Healy  Factory 

Want  some  snappy  cuts  cheap  ?    Write  to  us.  Sevvice  SeVVeS    YoU  Right 

We  want  your  business  (all  of  it,  if  you  will)  but  we  do  something  besides  merely  .wanting  it — we  deserve  it. 
Wouldn't  you  like  to  know  more  about  this  Wholesale  Service  that  has  won  the  distinction  of  being  the  "Model 
Jobbing  Service  of  America  ?  " 

Send  us  a  small  trial  order  to-day  and  give  us  the  chance  to  show  you. 


CHICAOO 


THE  TALKING  MACHINE  WORLD. 


21 


FROM  OUR  CHICAGO  HEADQUARTERS 

195-197  WABASH  AVENUE,   E.   P.  VAN    HARLINGEN,  MANAGER. 


Article  on  Salesmanship  Attracted  Wide  Atten- 
tion— Mr.  Prestenary  Relates  Some  "Ex- 
periences"— How  He  Secured  the  Zephyr- 
Like  Tone — Some  Pointers  on  Commercial 
Machines — The  Knoxville  Phonograph  Co.'s 
Clever  Advertising — Manager  Takes  His 
Son  in  Partnership- — Eckland's  Headquarters 
Now  in  Detroit — Talking  Machine  Co.'s  Fine 
Showing — Herriman's  Plan  of  Selling  Talk- 
ing Machines — Carelton  Moves  to  Joliet — 
Feinberg  to  Marry — Victor  Men  Visiting 
Central  West — Business  Steadily  Improving 
— Many  Visitors  at  Babson  Bros.'  Big  Palace. 


(Special  to  The  Talking  Marhlnp  World.) 

Chicago,  111.,  Feb.  8,  1908. 

In  the  western  department  of  the  Talking  Ma- 
chine World  there  recently  appeared  a  lengthy 
article  on  salesmanship,  by  a  well  known  retail 
talking  machine  salesman.  It  was  an  able  ef- 
fort and  attracted  a  great  deal  of  attention,  but 
your  representative  has  been  pleased  to  notice 
that  it  was  not  the  generalizations  which  the  ar- 
ticle contained  which  received  the  most  atten- 
tion, excellent  and  practical  though  they  were, 
but  the  concrete  instances  of  sales  which  the 
writer  cited.  Now  the  comment  on  these  in- 
stances has  not  been  uniform.  Some  approved 
of  the  salesman's  methods,  others  said  they  would 
not  have  handled  the  customers  that  way,  but 
tbe  point  is  that  the  article  has  called  forth  a 
great  deal  of  discussion  and  anything  which  gets 
people  to  analyzing  and  discussing  on  such  a 
vital  matter  as  the  making  of  sales  is  bound  to 
be  of  the  greatest  benefit  to  all  concerned.  I 
would  like  to  see  the  World  establish  a  regular 
monthly  symposium  on  "How  I  Made  the  Sale," 
or  a  title  of  similar  import,  and  if  this  is  done  I 
will  see  to  it  that  Chicago  and  the  West  gets  a 
fair  representation. 


Of  course  such  a  -department  would  be  open 
to  everybody — to  the  dealer  or  salesman  in  the 
smaller  country  towns  as  well  as  the  large  cen- 
ters. Whether  or  not  the  editor  adopts  this 
suggestion  as  a  permanent  thing  perhaps  he  will 
allow  me  to  hand  out  a  few  sample  stories  right 
now. 

In  charge  of  the  phonographic  language  course 
department  and  also  of  the  Edison  retail  sales- 
room on  the  first  floor  of  Lyon  &  Healy's  is  a 
polished  gentleman  by  the  name  of  Prestenary. 
He  is  not  a  Hercules  in  physique  and  he  speaks 
just  about  forty-leven  different  languages,  but 
neither  failing  prevents  him  from  making  a  few 
sales  now  and  then. 

"Prestenary  made  a  mighty  good  sale  the  other 
day  and  under  rather  peculiar  circumstances; 
better  see  him  about  it,"  said  liberal-minded  Joe 
Vesey  to  me.  I  saw  Prestenary.  He's  modest 
and  it  took  a  douljle-threaded  corkscrew  to  get 
the  story  out  of  him.  but  I  got  it.  A  week  or  so 
ago  a  gentleman  of  considerable  wealth  and 
rampageous  nerves  called  on  Mr.  Prestenary  and 
said  he  wanted  to  see  about  getting  a  phonograph 
or  talking  machine,  or  something,  but  that  every- 
thing in  the  line  he  had  seen  or  rather  heard 
was  too  confoundedly  loud.  The  salesman 
smoothed  him  down,  intimated  suavely  that  he 
guessed  he  had  come  to  the  right  place,  and  put 
on  a  nice  little  orchestral  selection,  one  of  these 
pianissimo  chaps.  The  customer  lumped  right 
into  the  air  and  stayed  there  for  several  minutes. 
"Too  loud,  entirely  too  loud,  pretty  piece,  but 
like  3,961  Gabriels  tooting  their  horns  at  once," 
said  he  of  the  nerves.  "Why  it  simply  makes 
my  spinal  column  curl.  Haven't  you  got  a  softer 
machine  than  that?"  Prestenary  had  a  mello- 
tone  attachment  handy  and  put  it  in  the  horn 
and  put  on  a  violin  solo  that  is  naturally  like 


the  gentle  sighing  of  a  summer  zephyr.  "Oh, 
it's  a  shade  better,  but  man  do  you  want  to  send 
me  to  a  padded  cell  right  now?"  Prestenary 
didn't,  and  said  so,  furthermore  remarking  that 
he  wouldn't,  but  he  was  nearly  at  his  wits'  end. 
Then  a  heaven-born  inspiration  came  his  way. 
Switching  to  another  machine  and  trotting  the 
,  "mello-tone"  along  he  managed,  while  the  cus- 
tomer wasn't  looking,  to  detach  the  horn  and 
slip  some  cotton  into  the  reproducer.  Then  he 
replaced  the  horn  and  put  another  record  on. 

The  previous  proceedings  were  longer  drawn 
out  and  entailed  the  playing  of  more  rec- 
ords than  this  account  would  seem  to  indi- 
cate, and  he  was  therefore  enabled  to  strike  the 
man's  musical  taste  exactly.  When  the  strains 
of  a  song  well-loved  by  he  of  the  nerves,  came 
wafting  from  the  horn  with  a  volume  of  tone 
similar  to  that  of  an  unusually  vague  telepathic 
message  the  customer  sat  down,  closed  his  eyes, 
heaved  a  sob  of  contentment  and  said  this: 
"You've  got  me."  Then  Prestenary  gave  a  brief 
but  comprehensive  lecture  on  the  phonograph,  its 
construction  and  the  acoustic  principles  in- 
volved. •  He  also  explained  to  him  the  little 
cotton  stunt.  The  man  bought  the  machine  and 
records,  the  outfit  aggregating  aborut  $75,  and 
came  down  with  a  check  for  the  full  amount 
Then  after  inviting  the  polite,  but  not  obse- 
quious salesman  to  dine  with  him  that  night, 
and  attend  the  grand  opera  with  him  the  follow- 
ing evening,  he  went  away  soothed  and  com- 
forted and  happy — just  because  the  salesman 
knew  enough  of  human  nature  and  had  enough 
displomacy  to  handle  the  man  properly  and  to 
understand  him. 

It  takes  a  pretty  high  order  of  salesmanship  to 
sell  dictation  machines.  If  you  don't  believe  it 
try  it.    W.  W.  Parsons,  of  the  Columbia  Co.,  is 


Special  Notice  to  Dealers 

During  January,  1908,  we  referred  to  our  dealers 

653  INQUIRIES 

February  and  March  will  exceed  this — in  all  probability 

GET  IN  LINE 

Write  for  our  Booklet  of  Testimonials  and  information  how  you  can 
increase  your  business  at  our  expense. 

''There  IS  a  I^eason'' 


BABSON  BROTHERS 

''THE  PEOPLE  WITH  THE  GOODS'' 


G,  M.  NISBETT,  Mgr.  'Wholesale 


19th  St,  Marshall  BouL  *  California  Ave.,    Chicago,  Ills. 


22 


THE  TALKING  MACHINE  WORLD. 


known  as  a  good  man  among  good  men.  I  fell 
to  talking  with  him  about  salesmanship  the 
other  day  and  elicited  a  "thunk"  or  two  and  a 
concrete  instance.  This  is  about  the  way  Par- 
sons preached. 

"In  the  first  place,  I  believe  that  the  essen- 
tial and  fundamental  principle  of  salesmanship 
is  a  thorough  knowledge  and  understanding  of 
the  line  that  the  salesman  may  be  handling.  I 
don't  mean  by  that  to  be  simply  able  to  know 
the  different  types  of  machines  and  even  the 
parts  of  the  same,  but  to  go  beyond  that.  I  be- 
lieve the  salesman  should  absorb  by  frequent 
discussion  an  exchange  of  ideas  among  the  sales- 
men and  department  managers  in  his  line  and 
also  by  keeping  posted  on  his  own  line  and,  if 
possible,  his  competitors'  line  by  being  a  sub- 
scriber to  the  best  traae  paper,  or  all  the  trade 
papers,  or  perchance.  The  Talk'ing  Machine 
World,  the  only  trade  paper  that  pertains  to 
his  line  of  work,  thereby  keeping  posted  and 
being  able  to  talk  intelligently  in  a  broad  way. 
The  salesman  will  find  it  helpful  when  he  is 
brought  into  competition  if  he  feels  that  he 
can  talk  fluently  and  entertainingly  on  the  sub- 
ject in  hand.  I  will  try  and  illustrate  this  in 
a  practical  way. 

"Several  days  ago  I  received  a  visit  from  a 
gentleman  who  told  me  that  he  was  a  professcrr 
of  languages  and  that  within  a  week  or  ten  days 
he  would  leave  for  Japan,  where  he  inteaded 
to  take  charge  of  the  business  administration 
department  of  the  University  of  Tokio  and  he 
desired  to  investigate  the  commercial  grapho- 
phone,  although  he  had  really  little  idea  of  in- 
vesting, just  wanted  to  be  posted.  Might  de- 
cide after  he  had  been  in  Japan  for  a  few  months 
to  line  up.  Of  course  I  determined  to  get  him 
then  and  there,  but  I  knew  that  it  would  have 
to  be  done  diplomatically.  In  the  first  place, 
my  customer  had  told  me  that  he  was  a  professor 
of  languages.  Incidentally  I  remarked  in  turn 
that  Prof.  Starr  of  the  University  of  Chicago 
had  used  our  machines  during  his  recent  visit 
to  the  central  part  of  Africa,  with  great  suc- 
cess. This  established  a  mutual  bond  of  interest 
as  my  visitor  said  that  he  knew  the  professor  of 
anthropology  of  the  University  of  Chicago.  Well, 
I  came  back  with  the  remark  that  I  also  knew 
Prof.  Garner,  who  some  years  ago  visited  Africa, 
taking  with  him  one  of  our  machines  to  record 
Simian  lingo.  Now  he  knew  Prof.  Gamer.  These 
points  may  seem  trivial  at  first  glance,  but  you 
see  he  got  the  idea  (pardon  me  if  this  seems  like 
egotism)  that  I  was  posted  on  affairs  in  general 
and  above  all,  something  that  he  was  interested 
in.  All  the  time,  of  course,  I  was  going  into  de- 
tails about  our  machine,  talking  language  course 
in  connection.  I  told  him  about  the  simplicity 
of  our  product  and  how  much  better  he  could  be 
fixed  up  right  then  and  could  carry  in  his  mind 
the  instructions  about  the  care  of  the  machine, 
etc.,  if  he  was  going  to  use  it  right  away,  etc. 
I  sold  him  and  he  thanked  me  for  doing  it." 

The  Chicago  oflBce  of  the  World  has  received  a 
copy  of  the  most  remarkable  newspaper  adver- 
tisement devoted  exclusively  to  talking  machines 
that  the  writer  remembers  ever  having  seen.  It 
occupied  four  whole  pages  in  the  well  known 
Knoxville,   Tenn.,   Evening   Sentjinel,   issue  of 


FIBRE  NEEDLES 

FOR  OISC  RECORDS 

 Preserves  them  indefinitely 

No  Scratch— No  Rasp— No  Cut 

Write  for  Samples  and  Information 

**B.       M."  Fibre  Manufacturing  Co. 

208  East  Kinzie  Street  -  =  =  =  CMICAQO 


January  22,  1908.  The  advertiser  is  "The 
Phonograph  Store" — The  Knoxville  Typewriter 
and  Phonograph  Co.,  and  deserves  more  atten- 
tion, both  because  of  its  size  and  the  quality  of 
the  matter,  than  the  average  pronunciamento  of 
the  kind.  It  is  worthy  of  attention  because  it 
embodies  three  prime  requirements  of  successful 
advertising.  It  creates  an  impression  of  size  and 
force.  It  has  something  to  say  and  says  it  in  a 
manner  calculated  to  carry  conviction  and  gives 
definite  and  valuable  infonnation  regarding  the 
goods  advertised.  Furthermore,  cuts  are  used  to 
excellent  advantage '  and  besides  holding  the  at- 
tention to  the  text  they  illuminate  it.  The  four 
large  pages  contain  something  like  ten  thousand 
words  of  reading  matter,  and  yet  there  is  nothing 
formidable  about  it  so  well  is  the  matter  writ- 
ten and  arranged  under  terse  and  attractive 
heads,  and  so  judicious  has  been  the  distribution 
of  the  illustrations. 

The  company  handle  Edison,  Victor  and  Colum- 
bia goods  and  the  three  lines  are  given  thorough 
exploitation.  Of  course  the  wealth  of  material 
furnished  by  the  catalogs  and  literature  of  the 
manufacturers  are  drawn  upon  to  a  great  extent, 
but  there  is  a  great  deal  of  original  matter  as 
well. 

The  first  page  presents  a  large  cut  of  the  ex- 
terior of  the  "Phonograph  Store"  and  a  group  por- 
trait of  Manager  John  Rogers  and  his  force  of  eight 
capable  salesmen,  Messrs.  S.  M.  Hill,  J.  W.  Perry, 
D.  B.  Orndorff,  T.  R.  Lyndon,  A.  A.  Fairbanks, 
C.  C.  Puckette,  W.  G.  Harrison,  and  L.  T.  Card- 
well.  There  is  also  a  double-column  article, 
column  length,  on  "Entertainment  for"  Every 
Home,  Subject  the  Edison  Phonograph,"  with  a 
sub-head,  "Taking  Records  at  Home." 

An  article  of  similar  size  is  devoted  to  the 
Victor  Auxetophone  with  cuts.  In  the  center  of 
the  page  is  the  following  which  may  be  taken  as 
an  introduction  to  and  a  summary  of  the  whole 
big  announcement. 

"Thousands  of  Knoxville  music  lovers  visit  our 
store,  but  there  are  many  who  do  not,  and  who 
have  no  idea  of  what  we  have.  In  order  to  in- 
troduce ourselves  to  those  we  give  here  a  few 
glimpses  of  our  store  and  of  the  goods  we  sell. 


IT'S  ALL  IN 
THE  BALL  ! 


thaoc  mark 


IMPROVED  BALL-JOINT 

HORN  CONNECTION 

For  Jtll  Cylinder  Machines. 
RETAILS   A.T   50  CEINTS 


THE  MISSING  LINK 

riiis  new  AU-Mt'tal  Uiill-Joint  Horn  Cotinec- 
idii  is":!  wonderful  improvement  over  the  old 
.style  .soft  rubber  connection. 

It'.s  beyond  ;i  doul)t  The  Missing  Link  V>et\veen 
tlie  Horn  ;md  the  Mnchinc 

"There's  more  than  a  reason." 

11  is  ;i  well  known  fuel  thiit  any  Soft  nuiterial 
is  a  poor  con<luctor  of  sound. 7nnd  soft  rubber  is 
no  exception. 

"TIZ-IT"  is  in  a  clo-ss  by  it.self.  It  is  made 
of  brass,  nickel-i)lateil  and  polished. 

Improves  Any  Machine  100  Per  Cent. 

Send  lor  Descrlpllve  Circulars  and  Discounts  to  the  Trade 

Manufiu'tnri'ii  by 

KREILING   &  COMPANY 

North   40lh    Avenue   and    LeMoyne  Street 
CHICAGO.  II.  S.  A. 


We  cannot  give  even  in  this  space  a  complete  de- 
scription of  our  store  or  of  our  stock.  Our  pur- 
pose is  to  interest  you  sufficiently  to  induce  you 
to  pay  us  a  visit  and  see  for  yourself.  We  will 
be  glad  to  have  you  call  and  hear  the  latest  de- 
vices for  reproducing  sound. 

"During  the  past  four  years  we  have  sold  over 
five  thousand  phonographs  in  Knoxville.  Our 
business  for  the  past  few  months  was  one  hun- 
dred times  as  large  as  for  the  first  few  months 
we  were  in  business. 

"We  carry  nearly  eighty  thousand  records  in 
stock,  comprising  over  five  thousand  different 
selections.  We  carry  in  stock  machines  ranging 
in  price  from  three  dollars  to  five  hundred  dol- 
lars. 

"Edison  and  Marconi,  the  leading  inventors  of 
the  day,  are  devoting  their  time  and  talents  to 
the  manufacture  of  the  tahiing  machine  and  the 
world's  greatest  singers  are  making  the  records 
we  sell. 

"Every  home  in  Knoxville  must  have  a  phono- 
graph.   It  is  time  to  buy  yours  now." 

One  criticism  only  does  the  writer  feel  like 
making  and  that  is  that  the  name  of  a  specific 
machine  lis  used  frequently  throughout  the  ad- 
vertisement in  characterizing  all  of  the  various 
makes  used.  It  is  true  that  the  word  talker  is 
ugly  and  by  no  means  adequately  descriptive  and 
we  are  still  awaiting  the  man  who  will  furnish 
us  a  good  name  applicable  to  all  makes  alike 
when  general  reference  is  desired. 

The  second  page  is  given  over  to  grand  opera 
and  includes  photographs  of  the  leading  Victor 
artists,  list  of  operas  represented  in  Victor  Red 
Seal  records,  two-thirds  of  a  column  descriptive 
of  the  Victor's  famous  Rigoletto  quartet  record, 
illustrations  and  descriptions  of  the  various 
types  of  Victor  machines  with  a  special  exposi- 
tion of  the  Victrola,  and  two  large  cuts,  one  show- 
ing the  Knoxville  company's  Victor  library  and 
the  other  a  corner  in  their  Victor  salesroom.  On 
the  grand  opera  page  an  article  on  the  Bonci 
records  of  the  Columbia  Co.  also  finds  an  appro- 
priate place. 

The  third  page  is  where  Mr.  Edison  gets  in  his 
heavy  work.  There  are  cuts  of  the  various  types 
of  phonographs,  a  lot  of  good  general  argument, 
a  view  of  the  wall  of  the  Edison  record  room, 
covered  with  photographs  of  gold-molded  talent 
with  a  bunch  of  lists,  for  free  distribution,  of 
the  records  made  by  each  artist  hanging  under 
his  photo.  Then  there  is  a  view  of  the  Edison 
stock  and  it  certainly  is  an  imposing  one.  We 
are  told  that  this  is  "the  largest  record  rack 
in  existence  anywhere.  Sixty-five  feet  long  and 
sixteen  feet  high."  if  you  please  sir.  "Contains 
forty-five  thousand  records." 

Now  it  is  often  easier  to  make  a  statement,  but " 
not  so  easy  to  prove  up.  On  the  first  page  Mr. 
Rogers  makes  a  few  feeble  remarks  to  the  effect 
that  in  the  four  years  since  his  concern  started 
tlioy  liave  sold  over  five  thousand  machines  in 
Knoxville.  Beginning  on  the  eastern  exposure 
of  the  third  page  and  flowing  over  on  the  fourth 
and  last  page  of  the  advertisement  he  prints 
about  three  thousand  of  the  names  of  these  pur- 
chasers with  a  note  saying  that  for  lack  of  room 


THE  TALKING  MACHINE  WORLD. 


23 


the  list  is  not  completed  out  that  a  complete  list 
may  be  seen  at  the  store.  That  is  making  good 
with  a  vengeance. 

The  exhibits  on  the  fourth  page  consist  of  a 
handsome  half-tone  showing  the  dance  hall  on 
the  third  floor  of  the  building  and  which  is  de- 
scribed as  the  prettiest  in  the  city.  "It  is  newly 
papered  and  decorated,  beautifully  lighted,  and 
completely  equipped  with  good  piano,  an  auxeto- 
phone,  comfortable  chairs,  two  retiring  rooms  and 
the  floor  we  guarantee  to  be  the  best,  the  very 
best,  in  town.  We  rent  this  hall  by  the  night." 
Its  dollars  to  doughnuts  that  one  of  Mr.  Rogers' 
staff  is  present  at  every  dance  with  a  bunch  of 
literature  in  his  pocket  and  ready  and  willing 
to  conduct  interested  parties  to  the  floor  below. 
If  this  is  not  the  case  the  omission  belies  the 
spirit  of  aggressiveness  breathed  in  every  inch 
of  this  remarkable  advertisement.  The  final  ex- 
hibit and  one  of  the  most  notable  in  the  an- 
nouncement is  a  big  half-tone,  showing  the 
Columbia  department.  The  cylinder  record  shelv- 
ing spreads  out  with  a  vastness  worthy  of  the 
rock  hewn  immensity  of  Gibraltar.  Oh  list!  "We 
carry  twenty-five  thousand  Columbia  records  in 
stock,  comprising  only  the  more  popular  selec- 
tions. These  records  we  sell  at  twenty-five  cents 
each.    They  are  worth  double  the  money." 

The  extended  notice  given  this  advertisement 
has  not  been  written  with  the  idea  of  exploiting 
Mr.  Rogers  or  his  company,  or  the  goods  he 
represents,  but  simply  to  give  an  idea  of  what 
can  be  done  in  the  way  of  dignified  and  effective 
publicity  when  a  man  puts  his  mind  to  it.  Of 
course  the  notable  thing  about  it  is  that  Mr. 
Rogers  evidently  does  not  recognize  the  dull 
times  except  as  something  to  be  eliminated,  so 
far  as  his  own  business  is  concerned,  quickly 
and  completely. 

C.  W.  Long  has  resigned  as  manager  of  the 
St.  Louis  Talking  Machine  Co.,  and  is  back  in 
Chicago  where  he  has  connected  himself  with  a 
large  paper  house. 

Wm.  Manzer,  piano  and  talking  machine  dealer 
at  4238  Cottage  Grove  avenue  has  taken  into 
partnership  his  son  Lawrence  Manzer,  who  has 
been  in  his  employ  for  some  time.  The  Arm  will 
be  known  hereafter  as  Wm.  Manzer  &  Son.  The 
junior  charge  of  the  talking  machine  department, 
which  will  be  enlarged  and  the  complete  Edison 
and  Victor  catalogs  carried. 

E.  C.  Plume,  western  wholesale  manager  for 
the  Columbia  Co.,  visited  St.  Louis  on  business 
recently  and  incidentally  ran  down  to  New  Or- 

JAMES  I.  LYONS 

THE  ORIGINAL  WESTERN 
EXCLUSIVE 
TALKING  MACHINE  JOBBER 

Edison 
Phonog'raphs 

Zonophones 

Records 

Cabinets 

PHONOGRAPH  OIL 
WIRE  RACKS 

FOR  DISC  AND  CYLINDER  RECORDS 

«•  TI  7  IT  **  The  All-Metal  Horn  Connec- 
*  i        tion  for  Cylinder  Machines 

NON- METALLIC  NEEDLES 

Enrich  and  Sweeten  Tone 
Try  Them 

SPRINGS.  HORNS.  SUPPLIES 


192-194  Van  Buren  Street,  CHICAGO 


leans  to  see  his  uncle,  S.  W.  Plume,  a  wealthy 
retired  capitalist  of  the  Crescent  city.  He  was 
pleased  to  find  that  Mr.  Plume  was  one  of  the 
best  customers  of  the  New  Orleans  Columbia 
office,  owning  a  high  grade  graphophone  and  pos- 
sessing a  library  of  several  hundred  records.  Of 
course  the  nephew  called  at  the  Columibia  branch 
and  found  Manager  C.  A.  Regan  in  an  equable 
frame  of  mind.  Business  with  him  is  very  good 
considering  all  conditions.  A  business  detriment 
at  present  is  found  in  the  fact  that  cotton 
planters  were  holding  cotton  until  it  reaches  15 
cents.  While  there,  Mr.  Plume  says  that 
thirteen  cents  and  a  fraction  was  offered  and  that 
therefore  the  time  is  near  when  immense  quanti- 
ties of  the  white  staple  will  be  released  and  mil- 
lions of  dollars  therefore  put  into  circulation. 

O.  W.  Eckland,  who  for  the  past  two  years 
has  had  charge  of  the  instalment  department  of 
the  Columbia's  Chicago  office  and  who  has  made 
one  big  showing,  thank  you,  has  shifted  his 
headquarters  to  Detroit  and  will  operate  in  an 
instalment  way  with  a  corps  of  good  canvassers 
in  that  city,  Cleveland  and  Toledo.  O.  W.  Eckland 
is  deservedly  rated  as  one  of  the  best  posted  talk- 
ing machine  department  men  in  the  country  and 
has  written  an  excellent  pamphlet  on  the  subject. 

General  Manager  A.  D.  Geissler,  of  the  Talking 
Machine  Co.,  has  every  reason  to  be  satisfied 
with  the  way  January  behaved  to  his  concern. 
The  sales  were  only  a  trifle  off  as  compared  with 
January  of  1907,  which  was  a  wonder  and  made 
a  good  showing  as  compared  with  the  first  month 
of  1906.  Among  the  visiting  dealers  at  the  Talk- 
ing Machine  Co.  recently  were:  Mr.  Vandenburg, 
of  the  Vandenburg  Music  Co.,  Marinette,  Wis.; 
Mr.  Voss,  of  the  Voss  Phonograph  Co.,  Appleton, 
Wis. 

C.  P.  Arnold,  of  the  Arnold  Jewelry  and  Music 
Co.,  talking  machine  jobbers  and  retailers  of 
Ottumwa,  la.,  was  a  recent  Chicago  visitor. 

A.  D.  Herriman  was  in  the  city  on  January  31 
on  his  way  from  Davenport,  la.,  where  he  has 
been  manager  of  the  Columbia  Phonograph  Co.'s 
store  for  the  past  year  or  so,  to  Milwaukee,  Wis., 
where  he  will  assume  charge  of  the  Columbia 
branch  in  that  city.  Mr.  Herriman,  when  he 
called  at  the  Chicago  office  of  the  World,  was  ac- 
companied by  a  bulldog  of  the  unquiet  sex  per- 
suasion and  whom  her  master  placed  in  winter 
quarters  here  until  a  home  can  be  prepared  for 
her  in  the  city  of  beer  and  various  other  things. 
Junietta,  or  whatever  her  name  is,  has  been  in 
the  Herriman  family  for  years  and  has  watched 
her  master's  development  in  the  talking  machine 
trade  with  the  keenest  interest.  A  few  years  ago 
he  was  running  a  little  store  on  the  west  side 
of  Chicago  handling  cigars  and  talking  machines, 
a  combination  that  is  still  oftener  met  with  than 
one  would  suppose.  Later  he  had  charge  of  the 
talking  machine  department  at  Siegel,  Cooper  & 
Co.'s,  and  then  took  charge  of  the  floor  sales 
at  the  Columbia  headquarters  at  88  Wabash  ave- 
nue. He  made  good  and  in  a  f  ew  months  was  given 
the  Davenport  office.  District  Manager  W.  C.  Fuhri, 
who  is  always  on  the  lookout  for  good  material 
became  very  much  interested  in  the  indications 
of  originality  and  initiative  that  came  flltering 
through  from  Davenport  and  when  A.  B.  Thomas, 
who  has  managed  the  Columbia  interests  in  Mil- 
waukee with  signal  success  for  several  years, 
resigned  to  engage  in  the  novelty  manufacturing 
business  on  his  own  hook,  Herriman  was  the 
name  that  suggested  itself  iminediately  to  him 
and  Herriman  it  became. 

The  photograph  on  the  next  page  shows  one 
means  Mr.  Herriman  used  to  advertise  Columbia 
graphophones  in  Davenport  and  surrounding  ter- 
ritory. The  "how"  of  it  contains  a  valuable  hint 
for  dealers  of  talking  machines  everywhere. 

Listen  to  Herriman  tell  the  story  in  his  own 
words : 

"The  rig  is  one  of  five  which  Mr.  Beaver  has 
and  uses  during  the  summer  months  for  selling 
ice  cream  cones  and  was  gotten  up  simply  as  an 
advertising  proposition.  The  opposite  side  of  the 
wagon  is  similar  to  view  which  shows  in  the  pic- 
ture with  the  exception  of  the  Columbia  sign 
reading  "$7.50  to  $200." 

"Nearly  every  grocer  in  the  three  cities,  Daven- 


When  this  letterhead 
comes  in  your  mail,  remem- 
ber it  comes  from  the  only 

Exclusive 

Victor 

Wholesaler 

in  the  country. 


> 

o 
n 

-»  R 
5.  Ti 

rs. 


If  your  name  is  not  on 
our  mailing  list,  write 
us  now.  You  are  miss- 
ing new  and  interesting 
Talking  Machine  items. 


24 


THE  TALKING  MACHINE  WORLD. 


port.  Rock  Island  and  Moline  sell  Mr.  Beaver's 
flour  and  he  makes  it  a  practice  to  give  each  one 
a  free  concert  by  driving  to  their  place  of  busi- 
ness, backing  the  wagon  to  the  curb  and  by  the 
use  of  the  special  record,  which  we  have  pre- 
pared for  the  purpose,  he  succeeds  in  awakening 
a  great  deal  of  enthusiasm  and  good  feeling 
among  his  customers  and  the  crowd  that  congre- 
gate on  the  sidewalk  at  each  stop. 

"The  special  record  was  made  on  our  BF  long 
cylinder  xnachine  by  placing  a  six-inch  blank 
cylinder  on  same,  and  giving  by  way  of  intro- 
duction a  lively  band  piece.  This  I  accomplished 
by  the  aid  of  our  Twentieth  Century  Grapho- 
phone  and  a  recorder.  This  is  followed  by  a  talk 
in  a  good  clear  loud  voice  announcing  the  merits 
of  Beaver's  blue  ribbon  pancake  flour,  and  po- 
tato chips.    Followed  by  a  minstrel  first  part, 


HERKHIAN  .S    I'l.AN    OF  rUBI.ICITY. 

consisting  of  a  song  and  a  few  jokes  and  ending 
up  with  a  talk  on  Columbia  graphophones,  ex- 
plaining the  advantages  of  same,  the  location  of 
our  store  and  an  invitation  to  everybody  to  visit 
same  and  get  acquainted.  The  record  makes  a 
big  hit  and  is  loudly  applauded  whenever  played. 
One  interesting  feature  of  the  proposition  is  the 
cheapness  of  it  as  it  did  not  cost  me  a  cent.  Mr. 
Beaver  was  willing  to  pay  for  the  sign  on  each 
side  of  the  wagon  in  consideration  of  the  fact  that 
I  loan  him  the  graphophone  and  records,  also 
making  this  special  record  for  him. 

"There  is  no  reason  why  a  like  scTieme  cannot 
be  worked  by  the  majority  of  dealers  throughout 
the  small  towns,  as  there  is  always  one  or  two 
live  advertising  men  in  each  town  who  would  be 
only  too  glad  to  take  up  a  pro]>osition  of  this 
kind  if  it  was  presented  to  them." 

W.  Carleton,  formerly  one  of  the  most  ag- 
gressive talking  machine  dealers  in  Chicago  out- 
side of  the  loop  and  who  last  held  forth  progress- 
ively and  successfully  at  1067  West  Madison 
street,  has  moved  to  Joliet,  He  went  voluntarily 
,  and  has  an  attractive  "talker"  store  at  105  North 
Bluff  street.     Nevertheless  Mr.  Carleton  is  no 


bluff.  He  goes  after  business  legitimately  though 
vigorously  and  has  formed  a  habit  of  getting  it. 
For  a  long  time  he  had  a  store  in  the  desert  re- 
gions of  West  Lake  street,  Chicago,  and  the  way 
he  dug  up  business  in  that  department-store 
ridden  section  was  a  caution.  The  chances  are 
that  by  this  time  he  has  wakened  the  literary 
echoes  of  Joliet  with  strong  circulars  and  aitistic 
calendars  and  that  his  merchandise,  both  photo- 
graphic and  talkaphonic  is  now  spreading  its 
gentle  influence  in  many  a  home  in  the  peni- 
tentiary city. 

The  United  Film  Service  Association  meet  in 
convention  in  Buffalo  to-day,  (Feb.  8)  and  con- 
tinue their  sessions  to-morrow,  Sunday.  Prac- 
tically all  the  firms  in  Chicago  who  are  interested 
in  the  moving  picture-  business  from  a  manu- 
facturing and  distributing  viewpoint  have  repre- 
sentatives in  attendance. 

B.  Feinberg  will  pass  from  the  life  of  single 
cussedness  to  that  of-  marital  blessedness  on 
r.-Iarch  2,  when  he  will  lead  to  the  altar  Miss 
Mina  Michelson.  The  nuptials  will  be  celebrated 
at  Avon  Hall,  Cincinnati.  After  the  ceremony 
and  the  subsequent  reception  tendered  by  the 
bride's  parents,  the  happy  couple  will  leave  on 
an  extended  western  honeymoon  tour.  They  will, 
of  course,  make  their  home  in  Chicago. 

L.  F.  Geissler,  general  manager,  and  A.  S. 
Middleton,  secretary  of  the  Victor  Talking  Ma- 
chine Co..  spent  some  little  time  in  Chicago  and 
the  Central  West  and  Central  Northwest  the 
latter  part  of  last  month.  The  World  did  not 
have  the  pleasure  of  meeting  Mr.  Geissler,  but 
did  have  a  nice  chat  with  Mr.  Middleton.  The 
latter  said  that  the  month  of  November  was  a 
very  big  one  with  them.  December  was  some- 
what off,  and  the  first  five  days  of  January  were 
remarkably  and  peculiarly  dead.  Since  then, 
however,  trade  has  shown  a  marked  picking  up 
with  them,  coming  along  in  a  thoroughly  nor- 
mal and  most  satisfactory  manner.  Mr.  Middle- 
ton,  when  he  says  that  the  outlook  is  not  a  bit 
gloomy  from  his  viewpoint,  speaks  with  author- 
ity, as  he  is  a  director  in  several  banks  in  the 
Bast,  and  is  also  a  stockholder  in  several  of  the 
railroads.  West  as  well  as  East. 

Arthur  D.  Geissler  has  joined  the  ranks  of  the 
automobilists.  His  first  machine  is  a  second- 
hand one,  as  he  thought  it  hardly  wise  to  smash 
up  a  new  scorcher.  As  soon  as  he  thoroughly 
gets  control  of  the  festive  proposition,  and  if  he 
lives  to  see  the  day,  he  will  certainly  get  a  brand 
new  machine,  and  it  will  be  what  is  technically 
known  as  a  lalapaloo,  which  whereof  the  inter- 
pretation is  a  jim-dandy.  From  present  indica- 
tions the  lalapiloo  will  be  a  matter  of  but  a  few 
weeks. 


PAPER 

:honocrap[£ 

iacouer) 

Pat.  Jan.  9th  1906. 
No.  1022. 


THE  ALLE 

TALKING  IviACHINE  HORN 


MANUFAOTUREO  BY 

Wm.  J.  SCHROTH 

KOBE,  JAPAN. 

None  Genuine 
Without  This 
Trade  Mark 


HERETOFORE  there  has  been  a  certain  amount  of  preju- 
dice, especially  by  those  musically  trained,  against  the  Talking 
Machine  on  account  of  a  peculiarly  unpleasant  "blast"  or  metallic 
sound  foreign  to  the  record. 

This  rasping  sound  is  due  principally  to  the  horn,  which  in  the 
first  place,  is  manufactured  of  metal,  and  secondly  is  generally 
not  constructed"  upon  scientific  principles. 

This  fault  is  corrected  by  using  the  ALLEN  FIBER  HORN, 
made  by  hand,  of  a  Japanese  rice  fiber  material,  finished  with  a 
beautiful  lacquer,  put  on  by  a  new  patented  process  in  a  permanent 
glossy  jet  black  color. 

Beautifully  Decorated  by  Talented  Japanese  Jtrtists 


CAN  BE  USED  ON  ALL  TALKING  MACHINES 


BYRON  MAUZY 

Sole  Distributor  for  the  United  States 
Byron  Mauzy  Music  Building,  1175  O'Farrell  Street 

,SAN  FRANCLSCO, 


CAL 


WRITE  US  REGARDING  THE  EXCLUSIVE  SALE  IN  YOUR  TERRITORY 


Business  is  coming  along  pretty  comfortable, 
thank  you.  It  isn't  actually  booming,  but  if  is 
by  no  means  anywhere  near  as  difficult  to  sell 
even  high-grade  machines  as  to  dispose  of  ice  in 
Greenland  or  a  carload  of  bituminous  in  South 
Africa.  In  fact,  from  all  that  can  be  learned, 
trade  botn  in  a  retail  as  well  as  a  wholesale 
way  is  not  so  far  from  normal  for  the  season. 
It  takes  more  hustling  to  put  it  there  and.  keep 
Jt  there.    That's  all. 

Mr.  Cook,  assistant  to  retail  floor  manager 
G.  F.  Parker,  at  the  Columbia  Co.,  came  out  of  a 
booth  the  other  day  and  declared  that  he  had  a 
gentleman  in  there  who  was  complaining  that 
the  machine  he  had  at  home  wasn't  right.  It 
would  only  spik  Aenglish  or  German.  He  want- 
ed one  that  would  spik  Polish. 

There  have  been  quite  a  few  interested  visitors 
the  past  week  or  so  to  Babson  Bros.'  big  Phono- 
graph Palace  on  the  outskirts  of  Douglas  Park 
— only  twenty  minutes'  ride  from  the-  business 
district  via  the  Douglas  Park  train  of  the  Metro- 
politan Elevated.  Among  them  were  C.  O.  Ar- 
nold, Arnold  Jewelry  &  Music  Co.,  Ottumwa,  la.; 
J.  E.  Moyer,  Dixon,  111.;  J.  R.  Casad,  Tipton, 
la.;  Mr.  Kenning,  Sigourney,  la.;  Frank  Hom- 
righaus,  Shelbyville,  111.  Manager  G.  M.  Nis- 
bett  makes  an  encouraging  report  regarding 
business.  While  not  as  active  as  in  December,  it 
shows  -  an  increase  over  January  of  last  year. 
Furthermore,  a  large  number  of  new  Babson- 
Edison  dealers  have  been  made  since  the  first 
of  the  year  by  George  A.  Renner,  who  covers  Colo- 
rado, Wyoming,  Montana  and  Nebraska  for  the 
National  Phonograph  Co.  This  territory  includes 
as  great  an  area  as  Wisconsin,  Illinois,  Michigan, 
Indiana,  Ohio,  Pennsylvania,  New  York,  New 
Jersey,  and  the  six  New  England  States  all  com- 
bined. Seems  strange,  but  Mr.  Renner  has  fig- 
ured it  all  out  and  knows.  He  admits  that  the 
States  mentioned  contain  a  few  more  people  than 
do  the  four  included  in  his  territory,  but  in 
square  miles  of  territory  covered  he  has  get  'em 
all  beat. 

Frank  Buser,  the  Edison  jobber  at  Butte, 
MonL,  sells  something  like  ?75,000  worth  of 
Ed  ison  goods  alone,  and  last  November  got  in  a 
solid  car  of  Edison  records. 


J.  F.  BOWERS  AM  P.  B.  WHITSIT  MEET. 

( Special  to  The  Talking  Machine  World. ) 

Chicago,  111.,  Feb.  5,  1908. 

J.  F.  Bowers  and  Perry  B.  Whitsit,  the  presi- 
dent and  secretary  of  the  National  Association  of 
Talking  Machine  Jobbers,  spent  all  of  Sunday, 
February  2,  and  well  into  Sunday  night,  in  Co- 
lumbus, going  into  matters  and  things  relating  to 
the  association. 

This  is  the  third  meeting  of  these  two  men 
and  they  are  certainly  doing  service  for  the  or- 
ganization. Much  of  what  was  talked  about  is, 
of  course,  not  for  publication  at  this  time. 

There  is  some  question  of  calling  a  special 
meeting  of  the  entire  association  this  month 
or  next,  and  it  may  be  done  provided  the  members 
wish  it. 

It  is  thought  by  some  that  a  meeting  oftener 
than  once  a  year  is  desirable  during  the  early 
days  of  the  body. 

The  present  membership  is  ninety-six  (96), 
which  is  considerably  more  than  half  of  the  avail- 
able concerns  in  the  country.  This  is  not  bad 
for  an  organization  five  months  old. 

Energetic  measures  are  being  taken  to  gather 
in  every  desirable  concern  in  the  country.  If 
all  do  not  become  members  it  will  not  be  the 
fault  of  either  the  chairman  or  the  secretary. 


Martin  M.  Klaiss,  a  dealer  in  pianos,  musical 
instruments,  phonographs,  talking  machines  and 
sheet  music  at  2219  North  Front  street,  filed  a 
petition  of  involuntary- bankruptcy  last  week, 
giving  his  liabilities  as  $3,000  and  his  assets  as 
$1,000.  His  business  has  been  closed  up,  and  it 
is  said  that  satisfactory  arrangements  have  been 
made  with  his  creditors. 

Mr.  Klaiss,  who  is  an  expert  piano  tuner,  has 
.gone  with  Gimbel  Bros.,  where  he  was  employed 
before  ho  wiMit  into  liusiness  for  himself. 


THE  TALKING  MACHINE  WORLD. 


25 


SORE  ON  MUSIC  PUBLISHERS. 

Thomas  F.  Deuther  Would  Have  Record  Manu- 
facturers Not  Feature  Publications  of  Sheet 
Music  Publishers  Who  Sell  to  Department 
Stores  and  Cut  the  Bottom  Out  of  Prices — 
The  Arguments  Put  Forward  by  the  Chicago 
Men  in  This  Connection. 


Tomaz  F.  Deuther,  talking  machine  and  music 
dealer,  516  West  Chicago  avenue,  Chicago,  111., 
writes  The  Talking  Machine  World  a  lengthy 
letter,  only  the  salient  points  of  which,  owing  to 
lack  of  space,  we  are  able  to  print.    He  says: 

"Gentlemen: — I  would  like  to  say  a  few  words 
through  your  paper  on  a  subject  that  is  of  vital 
Importance  to  every  music  and  talking  machine 
dealer. 

"It  is  a  well-known  fact  that  on  the  principal 
talking  machines  on  the  market,  namely,  the  Edi- 
son and  the  Victor  machines,  that  all  dealers  are 
bound"  by  an  ironclad  contract,  as  to  maintaining 
of  the  retail  prices.  The  original  and  strictest 
company  on  this  point  is  the  pioneer  house  of 
Edison,  or  the  National  Phonograph  Co.  The 
Victor  Co.  have  followed  in  their  footsteps,  and 
although  their  goods  can  be  obtained  by  any 
dealer  whether  he  is  signed  up  or  not,  yet  they 
proclaim  that  they  are,  and  want  to  be  strict  on 
this  matter.  And  they,  I  honestly  believe,  try 
their  best  to  maintain  prices,  all  of  which  is 
very  good  and  commendable. 


SIDE  LINES 
AND  MONEY 


(j|  Are  you  interested  in  special- 
ties— business  getters  -  money 
makers  that  will  help  out  your 
regular  talking  machine  trade 
by  drawing  more  people  to  your 
store  and  put  more  dollars  in 
your  pocket  through  sales  which 
you  will  make  ? 

Cj|  We  presume  you  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  expand.  They  do  not  believe 
in  the  contraction  policy. 

<J  To  use  the  colloquial  ex- 
pression we  can  "put  you  next" 
and  "putting"  in  this  case  means 
that  we  can  place  you  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  with  talking 
machines. 

<||  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plenty  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

(|[  We  have  detailed  a  member 
of  the  World  staff  to  investigate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  any  dealer  who  writes 
us  asking  for  information  upon 
the  subject.  Address  all  such 
correspondence  to 

Editor  Side  Line  Department 

The  Talking  Machine  World 

No.  1  Madison  Avenne,  New  York 


"The  Edison  being  the  originators  of  the  one 
price  system,  have  got  such  a  hold  on  the  trade, 
that  it  is  accepted  gospel,  that  their  goods  cannot 
be  had  by  any,  unless  he  or  they  are  authorized 
and  legitimate  dealers.  So  I  will  say  that  these 
two  companies  are  strict  as  to  maintaining 
prices.  Now  to  the  point:  I  desire  these  two 
companies  to  seriously  consider  a  subject  which, 
when  they  give  it  full  consideration,  cannot  but 
agree  with  me  that  I  am  right.  The  welfare  of 
their  patrons  must  appeal  to  them,  they  must 
and  should  protect  their  dealers  to  the  utmost; 
and  yet  (I  will  presume  they  do  it  unconsciously 
or  without  consideration),  they  are  a  most  seri- 
ous abettor  of  an  evil  that  is  hurting,  seriously 
and  disastrously  hurting  90  per  cent,  of  their 
patrons,  and  I  really  believe  they  have  not  con- 
sidered the  fact;  in  short,  I  do  not  think,  owing 
to  their  enoirmous  success,  that  they  are  aware 
of  the  injury  they  are  doing,  and  that  is  this. 

"Nearly  every  phonograph  dealer  sells  other 
goods  in  conjunction  with  his  business,  with  one 
it  is  sporting  goods  (a  protected  price  article), 
with  others  it  is  divers  sundry  article;  but  with 
most  of  them  it  is  sheet  music.  The  sheet  music 
trade  was  at  one  time  a  very  profitable 
business,  in  fact,  I  handle  sheet  music  with  my 
phonograph  business,  and  the  profits  on  same 
were  fully  as  much  as  on  the  phonograph  line. 
This  was  two  or  three  years  ago.  To-day  where 
is  the  sheet  music  business,  and  in  what  shape 
is  it,  and  what  profit  is  it  to  the  phonograph 
dealer?  You  might  argue  that  that  is  none  of 
the  phonograph  company's  business.  I  say  it  is. 
They  maintain  and  are  rigid- in  the  maintaining 
of  the  prices  of  their  own  products.  Yet  they 
help  along  by  the  biggest  system  of  advertising, 
the  cut-throat  music  publishers  who  supply  the 
already  famously  known  10  cent  stores.  Take 
the  catalog  of  any  one  of  the  publishers  (that 
supply  10  cent  stores  with  their  music  for  5,  6. 
7  and  8  cents  and  then  have  the  nerve  to  quote 
music  dealers,  12i^c.  plus  expressage  or  postage, 
which  generally  comes  to  Ic.  per  copy),  and  you 
will  find  that  they  have  the  majority  of  their 
publications  listed  on  the  phonograph  records. 
I  just  received  a  catalog  from  a  New  York  firm 
that  built  up  its  trade  through  the  10  cent 
stores,  and  on  the  front  page  they  have  printed 
the  following: 

"'Notice  to  the  trade:  We  allow  i/o  and  % 
off  catalog.  These  terms  make  a  50  cent  number 
cost  12%,  cents  net,  and  we  allow  no  other  dis- 
count.' 

"I  wrote  them  asking  what  quantity  I  must 
take — in  order  to  get  the  'Knox'  or  10  cent  store 
rate — so  that  I  could  sell  for  10  cents  and  com- 
pete with  'Knox.'  They  evidently  took  it  for  a 
joke,  and  they  answered  not  as  a  self-respecting 
business  house  would  answer.  They  simply  en- 
closed my  communication  (envelope  and  all)  in 
a  larger  envelope  and  wrote  on  back  of  my  let- 
ter as  follows: 

"  'Your  monologue  received.  Do  you  also  write 
paradoxes.' 

"I  may  add  that  I  have  spelled  the  words  cor- 
rectly, that  they  misspelled  in  their  answer. 
Their  ignorance  is  no  fault  of  theirs  and  that  is 
not  the  question  I  am  referring  to.  It  simply 
shows  that  the  music  dealer  has  no  show  with 
this  class  of  houses.  And  these  are  the  houses 
that  the  phonograph  houses  help  along  by  popu- 
larizing their  songs.  It  would  not  be  so  bad  if 
the  songs  were  already  in  demand  and  popular, 
but  such  is  not  the  case.  The  phonograph  com- 
panies list  the  songs  almost  as  soon  as  they  are 
off  the  press,  and  in  the  case  of  some  songs  they 
are  listed  actually  before  you  can  obtain  a  copy 
of  the  sheet  music." 

Mr.  Deuther  then  proceeds  to  enumerate  the 
different  publications  of  the  publishing  house 
referred  to  which  are  listed  in  the  advance  lists 
of  new  records,  and  makes  the  point  that  a  great 
number  of  these  pieces  have  been  really  popu- 
larized by  the  talking  machine  companies. 
Through  use  on  the  records  millions  of  people 
have  become  acquainted  with  these  publications 
who  otherwise  would  never  have  heard  of  them, 
and  he  adds:  "Thus  these  publishing  houses  get 
thousands  of  dollars'  worth  of  free  advertising." 


Announcement 

TO  THE  TRADE 

(ecords  and  llddiiies 


WE  beg  to  notify  the 
talking  machine 
trade  that  we  expect  to  be 
ready  to  open  our  whole- 
sale headquarters  for  the 
sale  of 

ZON-O-PHONE 

Records  and  Machines 

exclusively  at 
77  Chambers  Street, 
on  March  1st. 

A  representative  will 
call  on  you  within  a 
few  days  to  take  advance 
orders. 

ZONO-PHONES 

are  in  demand,  and  it 
shall  be  our  constant  aim 
to  supply  the  trade  with 
their  wants  by  keeping  a 
complete  stock,  thereby 
making  shipments  the 
day  order  is  received. 

Write  for  complete  cata- 
log to-day  and  we  will 
place  your  name  on  our 
mailing  list. 


ZONOPHONE 

Distributing  &  Export  Co. 

77  Cliambers  St.,  New  York  City 

lEL..  3822-3823  WORTH 


26 


THE  TALKING  MACHINE  WORLD. 


We  Want  Manufacturers'  Accounts 


We  handle  large  amounts  of  imported  novelties  and  staples  for  which  we  are  the 
sole  agents,  and  we  would  be  glad  to  hear  from  anj^  manufacturer  in  regard  to  handling 
his  account.  We  finance  our  own  accounts  and  have  a  regular  line  of  trade  to  which  we 
send  monthly  bulletins  of  all  the  new  merchandise  and  novelties  we  handle.  Our  system 
has  enabled  us  to  give  bigger  returns  than  any  other  house  doing  a  similar  business. 
Manufacturers  will  find  that  they  will  receive  bigger  returns  through  our  hands  than  any 
other  connection  they  could  make.  We  would  be  glad  to  hear  from  any  one  who  is 
looking  for  selling  agencies. 


New  York  &  Lima  Trading  Co.  oel?.V 


W.  Broadway 
NEW  YORK 


He  also  points  out  that  the  total  output  of  the 
music  publishing  house  complained  of  is  in  num- 
ber about  one  hundred,  and  adds:  "Yet  they 
have  represented  on  the  Edison  catalog  alone 
thirty-nine  of  their  selections,  over  one-third  of 
their  entire  number,  and  if  one  should  go  over 
the  list  and  keep  tab  he  would  find  that  nearly 
all  of  them  became  sellers,  a  month  or  so  after 
the  record  of  same  was  put  before  the  public.  I 
cannot  say  that  these  songs  are  without  merit; 
they  are  of  the  popular  order,  sort  of  catchy, 
noiie  of  real  high  merit,  but  that  is  not  the  ques- 
tion. Why  do  the  phonograph  companies  up- 
hold, help,  create,  push  forward  a  house  that  is 
just  the  opposite  to  the  principle  as  laid  down 
by  themselves,  the  upholding  and  maintaining 
of  prices,  and  not  only  that,  but  to  the  detriment 
of  about  90  per  cent,  of  their  trade.  If  I  should 
take  the  Victor  list  I  would  find  the  same  condi- 
tions and  so  on  with  the  Columbia  and  other 
companies. 

There  are  lots  of  songs  that  have  as  much  and 
even  more  merit,  that  would  make  just  as  good 
sellers,  and  songs  and  instrumental  pieces  pub- 
lished, by  houses  that  uphold  the  trade  as  to 
prices  in  music,  the  same  as  Edison  and  Victor 
do  with  their  products. 

"It  is  a  crying  shame  that  one  of  the  nicest  pay- 
ing little  businesses  is  practically  gone  to  smash 
owing  to  the  cut  rate  evil  in  the  10  cent  stores. 
With  the  department  stores,  one  could  compete — 
but  not  with  the  10  cent  evil.  Where  is  the  little 
dealer  to  get  off  at?  With  the  falling  off  of  the 
phonograph  and  record  demand,  to  have  the  10 
cent  evil  to  combat,  the  phonograph  companies 
are  doing  a  dire  injustice  to  the  loyal  dealers 
who  uphold  them  in  their  trade  regulations. 

"While  th€  sheet  music  is  a  different  trade 
than  the  phonograph,  yet  it  is  a  part  of  it,  for 
nearly  all  dealers  handle  sheet  music  and  the 
continual  repetition  of  songs  by  the  records,  cre- 
ates a  necessity  to  handle  such  sheet  music  as 
produced. 


"I  am  sorry,  Mr.  Editor,  to  take  up  so  much 
valuable  space  in  your  issue,  but  if  you  will  re- 
flect upon  the  good  it  will  do  to  the  talking  ma- 
chine business  you  will  not  hesitate  to  print  this 
entire  letter  and  let  every  dealer  all  over  the 
country  cut  this  article  out  and  forward  it  to 
his  phonograph  manufacturer  direct  and  state 
their  views.  It  is  a  condition  that  must  be  reme- 
died, for  it  is  to  the  welfare  of  the  phonograph 
business." 


TRADE  NOTES  FROM  MILWAUKEE. 


Marked  Improvements  in  Business — Better 
Class  of  Instruments  Being  Purchased — Edi- 
son Business  Phonograph — McGreal's  New 
Quarters — Recent  Visitors — "Talker"  to 
Identify  Drunkarcs  the  Latest. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  Feb.  8,  1908. 

Trade  conditions  in  the  talking  machine  line 
seem  to  be  good  in  Milwaukee  this  month.  City- 
salesmen  and  those  about  the  State  report  that 
conditions  are  entirely  different  than  they  were 
at  the  beginning  of  the  year.  Demand  is  in- 
creasing and  the  sales  of  machines  have  been 
especially  good.  The  sale  of  Red  Seal  records 
is  daily  becoming  greater,  more  people  seem  to 
be  interested  in  this  line  than  ever  before.  The 
use  of  the  business  phonograph  is  extending  to 
many  branches  of  business,  and  the  sales  of  these 
machines  are  being  pushed.  Collections  are  ex- 
cellent and  the  growth  of  the  instalment  plan 
of  selling  machines  is  evident. 

"A  better  class  of  people  seem  to  be  buying 
the  Victor  machines  than  formerly,"  said  J.  H. 
Becker,  manager  of  the  HoefBer  Mfg.  Co.  "Our 
sales  in  both  lines  have  been  very  good,  how- 
ever, and  business  has  been  rapidly  increasing, 
far  better  than  we  expected." 

"Business    is    pretty    good,"    said  William 


Schmitt,  manager  of  McGreal's  big  talking  ma- 
chine business.  "Both  our  retail  and  wholesale 
trade  is  very  good.  Our  wholesale  business  is 
to  be  moved  from  the  old  stand  on  Milwaukee 
street  over  here  to  our  new  quarters  at  172-176 
Third  street,  and  the  basement  and  fourth  floors 
are  to  be  given  up  to  this  line.  Our  sale  of  the 
big  Victrola  machine  is  great,  we  are  selling 
them  faster  than  we  can  secure  them.  Work  is 
being  rapidly  pushed  on  our  new  place  here,  and 
we  hope  to  soon  have  our  stock  in  shape  and 
the  interior  finishings  completed." 

The  Edison  Business  Phonograph  Co.  will  here- 
after handle  the  commercial  phonograph  busi- 
ness in  this  city.  Agencies  of  the  company  are 
to  be  established  in  the  surrounding  country,  and 
the  sale  of  the  business  machine  is  to  be  rapidly 
pushed.  C.  A.  Bergsten,  who  continues  as  man- 
ager, said:-  "We  are  having  great  success  in 
introducing  our  business  machine.  Business  men 
are  beginning  to  realize  what  a  saving  of  time 
and  money  the  machine  really  is  to  them.  Its 
use  by  court  reporters  in  the  city  is  becoming 
widespread." 

Lawrence  McGreal,  the  talking  machine  man, 
is  in  Cincinnati  paying  a  visit  to  the  firm's 
branch  in  that  city. 

Manager  Seholtz,  of  the  Wisconsin  Music  Co., 
at  Madison,  Wis.,  has  been  in  the  city  looking 
over  the  talking  machine  line. 

Patrick  Walsh,  formerly  with  McGreals,  is 
now  the  new  city  salesman  for  the  Hoeffler  Co. 
One  of  the  finest  display  windows  in  the  city  and 
one  that  is  attracting  much  attention,  has  just 
been  arranged  by  the  HoefHer  Co. 

F.  K.  Dolbeer,  general  sales  manager  of  the 
National  Phonograph  Co.,  with  headquarters  at 
New  York,  was  a  visitor  at  Milwaukee  last  week. 
Sales  Manager  Phillips,  from  the  company's  fac- 
tory at  Orange,  N.  J.,  and  W.  P.  Hope,  the  com- 
pany's Northwestern  representative,  also  called 
on  Edison  and  Victor  dealers  in  Milwaukee. 
Edwin  C.  Barnes  and  Manager  Kelly  were  also 
callers. 

The  new  Victor  records  for  February  are  hav- 
ing large  sales  in  this  city.  The  dealers  are  ex- 
tensively advertising  and  the  results  are  appar- 
ent. 

The  McGreal  indoor  baseball  team  in  Milwau- 
kee, made  up  of  those  connected  with  the  Mc- 
Greal Bros,  store,  recently  defeated  the  Y.  M. 
C.  A.  indoor  team  by  a  score  of  17  to  1.  It  was 
one  of  the  best  games  of  the  season,  and  the  star 
playing  of  Emil  Hoppe,  pitcher  for  the  McGreals, 
was  one  of  the  features. 

Hugh  J.  McGreal,  member  of  the  McGreal  Bros, 
firm  in  Milwaukee,  was  recently  married  to  Mrs. 
Delia  Campbell,  of  this  city. 

A.  E.  Thomas,  manager  of  the  Columbia 
Phonograph  Co.  for  five  years  in  Milwaukee,  has 
resigned  to  engage  in  business  for  himself.  Mr. 


LAWRENCE  McGREAL 


Milwaukee 

172-174  Third  St. 

Edison  and  Victor 
Jobber 


iSUPPLIES 

If  It's  practical 
and  salable  I've 
got  It. 


Cincinnati 

29  East  Fifth  St. 


Edison 
Jobber 


Two  big  jobbing  houses  carrying  immense  stock  and  prepared  for  instant 
delivery,  with  an  absolute  minimum  of  "outs"  and  a  maximum  of  perfect 
service.    Try  me  with  a  trial  order  now. 


ASSISTANCE 


I  am  interested  in  the  success  of  every  dealer  buying  through  me,  and  refer  every  outside  inquiry 
to  the  nearest  dealer,  and  will  further  his  business  with  practical  ideas  born  of  my  long  experience  first 
as  a  road  salesman,  later  as  a  successful  jobber.    Let  me  help  plan  your  winter's  campaign. 

Yours  for  business, 

UAWREINCB  McQREAU 


THE  TALKING  MACHINE  WORLD. 


27 


TRADE   HAPPENINGS  IN  MICHIGAN 


The  Opening  of  Grinnell  Bros.'  New  Store — Destined  to  be  an  Event  in  Detroit — Splendidly 
Equipped  for  the  Transaction  of  a  Large  Business — Mary  Garden's  Views  on  the  Stimulus 
Given  Culture  Through  the  Medium  of  the  Talking  Machine — E.  P.  Ashton,  of  the  Ameri- 
can Phonograph  Co.  Optimistic  Yet  Most  Careful  Regarding  Credits — Has  Built  Up  a  Splen- 
did Business — Eckland  Joins  Columbia  Forces — Other  Items  of  General  Interest. 


Thomas  has  been  perfecting  a  number  of  inven- 
tions along  the  talker  line  and  in  other  fields,  and 
he  now  wishes  to  devote  his  time  to  this  work. 
He  has  secured  a  number  of  rooms  in  the  Ger- 
mania  building,  and  will  engage  in  the  manufac- 
ture of  his  diiferent  lines. 

Harry  W.  Krienitz,  of  Goerke  &  Krienitz,  who 
was  associated  with  McGreal  for  three  years, 
has  bought  McGreal's  South  Side  establishment 
on  National  avenue.  He  is  handling  the  Edison 
and  Victor  lines.  '  Albert  B.  Schufletowski  is  the 
new  sales  manager. 

Pond  du  Lac,  Wis.,  may  use  the  talking  ma- 
chine to  identify  her  drunkards.  Photographs 
and  other  methods  have  been  tried,  but  the  talk- 
ing machine  seems  to  be  the  latest  plan,  and  is 
favored  by  the  common  council  of  the  city.  It 
is  proposed  to  record  the  voice  of  the  drunk  in 
the  talking  machine  and  then  to  present  the 
records  to  the  barkeepers,  who  may  later  iden- 
tify the  man  and  put  him  on  the  black-list.  If 
this  plan  is  followed,  even  the  worst  drunkards 
will  hesitate  if  they  know  that  their  own  voice 
is  to  greet  them  over  the  bar. 

Peter  Dinkel,  of  Sheboygan,  Wis.,  is  doing  a 
good  business  in  expensive  talking  machines. 


OUR  FOREIGN  CUSTOMERS. 


Amount    and    Value    of    Talkina  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Special  to  The  Talking  Macliine  World.) 

Washington,  D.  C,  Dec.  6,  1907. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  York: 
JANUARY  14. 
Bradford,  17  pkgs.,  $115;   Berlin,  228  pkgs., 
$2,795;  Buenos  Ayres,  5  pkgs.,  $820;  Cardiff,  55 
pkgs.,  $522;  Havana,  14  pkgs.,  $466;  Leeds,  75 
pkgs.,  $473;  Manchester,  54  pkgs.,  $378;  New- 
castle, 56  pkgs.,  $415;    Santos,  4   pkgs.,  $421; 
Sheffield,  40  pkgs.,  $264;  Vera  Cruz,  110  pkgs., 
$1,657. 

JANUARY  21. 

Berlin,  3  pkgs.,  $126;  Cartagena,  10  pkgs., 
$421;  4  pkgs.,  $230;  Colon,  18  pkgs.,  $703;  64 
pkgs.,  $2,300;  Corinto,  4  pkgs.,  $131;  Grenada,  10 
pkgs.,  $879;  Havre,  13  pkgs.,  $718;  Havana,  3 
pkgs.,  $280;  Iquique,  3  pkgs.,  $100;  Limon,  2 
pkgs.,  $108;  Liverpool,  7  pkgs.,  $350;  London, 
993  pkgs.,  $8,957;  Manila,  16  pkgs.,  $1,127;  Para, 
4  pkgs.,  $166;  Rio  de  Janeiro,  19  pkgs.,  $649; 
Southampton,  56  pkgs.,  $1,960. 

JANUARY  28. 

Auckland,  6  pkgs.,  $232;  Berlin,  70  pkgs., 
$2,151;  Bremen,  6  pkgs.,  $700;  Brussels,  64  pkgs., 
$2,097;  Havre,  22  pkgs.,  $207;  Havana,  5  pkgs., 
$110;  Limon,  3  pkgs.,  $138;  London,  19  pkgs., 
$717;  68  pkgs.,  $1,976;  23  pkgs.,  $1,296;  1,005 
pkgs.,  $9,193;  Manila,  3  pkgs.,  $235;  Melbourne, 
6  pkgs.,  $184;  Southampton,  7  pkgs.,  $1,550;  Syd- 
ney, 665  pkgs.,  $9,883;  Vera  Cruz,  36  pkgs., 
$1,459. 

FEB.  4. 

Berlin,  11  pkgs.,  $4,504;  1  pkg.,  $128;  Buenos 
Ayres,  11  pkgs.,  $414;  111  pkgs.,  $8,627;  Colon, 
8  pkgs.,  $426;  Guayaquil,  4  pkgs.,  $181;  Glas- 
gow, 3  pkgs.,  $423;  Havre,  21  pkgs.,  $171; 
Havana,  3  pkgs.,  $136;  London,  1,053  pkgs.,  $10,- 
273;  111  pkgs.,  $3,576;  Sanchez,  4  pkgs.,  $113; 
Trinidad,  1  pkg.,  $227;  Vera  Cruz,  10  pkgs., 
$1,227. 


BARKLOW  WAS  IN  CHARGE. 


With  the  opening  of  the  eastern  Furniture  Ex- 
position in  the  Grand  Central  Palace,  New  York, 
January  15,  and  closed  (February  15),  B.  K. 
Barklow  has  been  in  charge  of  the  exhibit  made 
by  the  National  Phonograph  Co.  His  absence 
while  attending  to  this  successful  display  has 
been  noted  by  the  metropolitan  trade,  on  whom 
he  calls,  and  his  return  has  been  welcomed.  The 
prize  winner  as  the  record  salesman  on  the  New 
England  circuit,  the  genial  J.  W.  Scott,  was  also 
present  creating  new  dealers  and  distributing  a 
fresh  batch  of  Sunday  school  stories. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  Feb.  10,  1908. 

The  opening  of  Grinnell  Bros.'  new  store  on 
Woodward  avenue,  about  the  last  of  the  month, 
will  reveal  to  Detroiters  what  is  without  doubt 
one  of  the  finest,  if  not  the  finest,  talking  ma- 
chine departments  in  the  country. 

Before  plans  were  drawn  for  this  large  depai't- 
ment  of  the  new  store,  C.  A.  Grinnell  visited  the 
leading  establishments  in  the  country  and  gath- 
ered ideas  from  everywhere.  And  as  the  result, 
Mr.  Grinnell  has  been  assured  by  representa- 
tives of  the  Victor  and  Edison  people  that  his 
arrangement  of  display  rooms  and  stock  is  the 
best  to  be  found  anywhere. 

Entering  the  department  from  either  elevators 
or  stairway,  the  shopper  comes  into  a  large, 
square  room,  done  in  quarter-sawed  oak  with 
splendid  lights  and  ceiling  decorations.  The 
basement  is  twelve  feet  high.  From  this  large 
room  a  corridor  extends  to  the  rear  of  the  build- 
ing, and  opening  off  from  the  big  room  and  the 
corridor  are  fourteen  salesrooms.  At  the  front 
in  one  corner  are  the  offices  of  the  department 
manager  and  his  clerks,  and  at  the  rear  of  the 
basement  is  the  shipping  department,  where  the 
out-state  business  is  handled.  ^ 

In  planning  the  salesrooms  some  unique  ideas 
have  been  worked  out.  The  floors  are  of  mosaic 
tiling,  the  woodwork  enameled  in  white,  and  the 
partitions  are  of  plate  glass  and  sound-proof. 
All  around  the  outer  wall  of  the  basement  is  a 
corridor,  or  small  passageway,  the  back  wall 
being  lined  with  cases  for  records.  These  are 
out  of  reach  of  the  shoppers,  where  they  cannot 
be  handled  or  misplaced,  another  partition  of 
mirrors  separating  the  salesrooms  from  this  back 
corridor.  There  are  openings,  however,  into  the 
corridor,  where  there  is  a  small  counter  big 
enough  to  accommodate  a  talking  machine  or 
two.  The  salesman  at  the  back  can  reach  the 
records  to  demonstrate  his  machine,  and  at  the 
same  time  easily  pass  out  to  the  front  to  talk 
to  his  customer.  The  idea  of  the  separate  rooms 
is,  as  Mr.  Grinnell  expressed  it,  "to  separate 
classes  from  masses."  The  patron  who  wants  to 
hear  rag-time  will  not  in  any  way  interfere  with 
another    who    prefers    grand  opera.  Although 


separated  by  sound-proof  walls,  these  customers 
will  see  each  other.  The  effect  of  this  arrange- 
ment is  something  that  any  business  man  under- 
stands. These  outside  partitions,  which  separate 
the  salesrooms  from  the  record  cases,  being  of 
plate  glass,  lend  a  very  pleasing  effect  to  the 
whole  scheme. 

"I  heartily  agree  with  Mary  Garden,"  said  Mr. 
Grinnell,  "whose  article  in  Everybody's  Magazine 
this  month  tells  us  that  the  talking  machine  is 
educating  the  public  for  good  music.  The  masses 
can  never  get  the  right  appreciation  of  the  work 
of  the  real  artists  from  their  concerts  while  con- 
cert prices  are  as  high  as  they  are  in  this  coun- 
try. In  Europe  the  best  concerts  are  within 
reach  of  even  the  poor  people,  and  for  that  rea- 
son there  is  a  widespread  understanding  of  good 
music  among  the  masses.  In  this  country  the 
education  must  come  in  another  way — and  in 
what  better  way  than  by  means  of  the  talking 
machine  and  the  mechanical  piano?  These  things 
are  constantly  being  perfected,  and  what  the  pub- 
lic cannot  learn  from  expensive  concerts  it  is 
gradually  picking  up  from  the  widespread  use  of 
these  instruments." 

Kenneth  M.  Johns,  of  the  Columbia  Phono- 
graph Co.,  says  that  business  is  better  this  month 
than  in  January.  He  said  there  had  been  a 
lively  demand  for  the  new  "Merry  Widow"  rec- 
ords, which  are  the  newest  on  the  market.  O.  W. 
Eckland,  of  Chicago,  has  taken  charge  of  the  out- 
side sales  for  the  Columbia  people  in  Detroit. 

Mr.  Mazer,  of  the  Mazer  Phonograph  Co.,  said 
that  while  business  has  been  spasmodic,  the  sum 
total  has  been  fairly  good. 

Joseph  L.  Lind,  who  was  with  the  Mazer  store 
in  Detroit,  has  gone  to  St.  Louis  to  open  a 
phonograph  store  on  the  east  side  in  that  city. 

E.  P.  Ashton,  of  the  American  Phonograph  Co., 
is  one  of  the  progressive  and  aggressive  mem- 
bers of  the  trade.  While  doing  a  good  business, 
he  has  turned  down  a  number  of  possible  good 
sales,  simply  because  the  prospective  purchaser 
had  nothing  definite  to  offer.  "I  could  swamp 
this  store  with  business,"  he  said,  "if  I  opened 
all  the  accounts  I  am  asked  to  start.  I  don't 
want  that  kind  of  business."  And  Mr.  Ashton 
is   wise.     This   is   the   time   to  discriminate. 


THE  "PONY"  TEAM  OF  "THE  HEISE  SYSTEM" 

RACKd  rOR  HOME  li^E 

New  Profits  for  Wide  Awake  Dealers 


"The  Heise  System"  of  Wire  Record  Racks 
for  the  holding  of  Phonograph  Records — 
which  you  have  in  your  store,  or  should  have 
— has  created  a  demand  for  100  space  and  150 
space  Racks  for  Iiome  use. 

Here  They  Arc 

The  No.  123  style  for  holding  100  Records 
sells  for  $18.00  regularly,  and  the  150 
space  rack  regularly  at  $27.00.  These 
prices  are  for  one-half  dozen  crates. 

Now  for  the  Specials 

During  the  next  30  days  your  jobber  will 
sell  you  the  100  space  rack,  in  half-dozen 
crates  only,  at  $15.00 ;  the  150  space  rack 
will  cost  you,  per  half-dozen  crate,  $20.00. 
If  your  jobber  does  not  sell  them,  tell  us. 


SYRACUSE     WIRE  WORKS 

IR.  S.  Williams  &  Sons  Co.,  tok?S?„  ^SL.ZS'"''"]       SYRACUSE,  N.  Y. 


28 


THE  TALKING  MACHINE  WORLD. 


Merry  Widow  and  Tetrazzim 

ZON=0=PHONE  RECORDS 


are  still  contestants  for  popular  favor.  And  well  they  might  be  as 
each  have  such  well-founded  claims  for  popularity. 

Tetrazzini  Records  sell  at  much  lower  prices  than  have  heretofore 
been  demanded  for  selections  rendered  by  artists  of  such  note.  Merry 
Widow  Records  are  proving  a  revelation  to  Talking  Machine  owners 
everywhere,  and  experts  concede  them  to  be  a  step  in  advance  of  any- 
thing previously  produced. 

Other  items  that  are  bringing  Zon-o-phones  to 
the  attention  of  the  thmking  Talking  Machine  Dealer, 
is  the  Hne  of  six  Taper  Arm  models  of  Machines 
and  a  list  of  less  than  a  thousand  Records.  This 
condensing  process  means  that  everything  bears  the 
stamp  of  salability.  Is  this  true  of  the  line  you  are 
pushing  ? 

Universal  Talking  Machine  Mfg.  Co. 

Camp  and  Mulberry  St5.,  Newark,  N.  J. 


Six  Records  from  "THE  WALTZ  DREAM"  Arc 
Now   Ready— Don't   Fail   to   Order  Them 


Factory 

ALABAMA 

Mobile  W.  H.  Reynolds,  167  Dauphin  St. 

CALIFORNIA 

Los  Angeles  ...  So.  California  Mus.  Co.,  332  S.  B'way. 
San  Francisco.  .Peter  Bacigalupi  &  Sons,  1021  Golden 
Gate  Ave. 

ILLINOIS 

Chicago  A.  C.  McClurg  &  Co.,  215  Wabash  Ave. 

Chicago  Benj.  Allen  &  Co.,  131-141  Wabash  Ave. 

IOWA 

Davenport  Robert  R.  Sniallfield,  213-215  W.  2d  St. 

KANSAS 

Topeka  Einahcizcr  &  Spiclman  Co.,  519  Kansas 

Ave. 

LOUISIANA 

New  Orleans  . .  Ashton  Music  Co.,  143  Baronne  St. 
MAINE 

Portland   W.  II.  Ross  &  Son,  43  Exchange  St. 

MARYLAND 

Annapoli*  ....  Globe  House  Furn.  Co. 

Baltimore  C.  S.  Smith  &  Co.,  849  W.  Baltimore  St. 

Baltimore  Louis  Mazor,  1423  E.  Pratt  St. 

MASSACHUSETTS 

Boston  Pike  Talking  Machine   Co.,  41  Wash- 
ington St. 

Boston  Read  &  Read,  IS  Essex  St. 


Distributors 

MINNESOTA 

St.  Paul....... 

MICHIGAN 

Detroit  


•f  Zen-o-phone  Machines  and  Records 

OHIO 

.W.  J.  Dyer  &  Bro.,  21-23  W.  5th  St. 


MISSOURI 
Kansas  City 
Kansas  City  . 


Springfield  . 

St.  Louis  

St.  Louis. . . . 


J.  E.  Schmidt,  336  Gratiot  Ave. 


.  Mrs.  J.  Dixon,  804  Grand  Ave. 

.  Wcbb-Freyschlag   Music  Co.,   7th  and 

Delaware  Sts. 
■  Norton  Lines,  335  Boonville  St. 
.Knight  Mercantile  Co.,  211  N.  12th  St. 
.D.  K.  Myers,  3839  Finney  Ave. 


NEW  JERSEY 

Hoboken  Eclipse  Phono.  Co.,  208  Washington  St. 

Newark  Edisonia  Co.,  57  Halsey  St. 

Newark  Oliver  Phono.  Co.,  18  New  St. 

Paterson  .T.  K.  O'Dea,  115  Ellison  St. 

NEW  YORK 

Astoris'lL.  I.I. .  .Tohn  Rose,  99  Flushing  Ave. 

Brooklyn  F.  W.  Rous  &  Co.,  486  Fifth  Are. 

Brooklyn  B.  G.  Warner,  368  Livingston  St. 

Buffalo  Neal,  Clark  &  Neal  Co.,  843  Main  St. 

Rochester   Duffy   &   Mclnncrncv   Co.,   cor.  Main, 

W..  niul  N.  Kitzhugh  Sts. 

New  York  City.  . J.  F.  Blackman  &  Son,  1717  Third  Ave. 


Akron  Geo.  Dales,  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  ....  J.  E.  Poorniaii,  Jr.,  336  Gratiot  Ave. 

Cleveland  Flesheim  &  Smith,  161  Ontario  St. 

Columbus  Columbus  Piano  Co.,  North  High  St. 

PENNSYLVANIA 

Alleghany  H.  A.  Becker,  601  Ohio  St.,  E. 

Philadelphia  ..  .Disk  Talking  Machine  Co.,  13  N.  9th  St. 
Pittsburgh          C.  C.  Mellor  &  Co.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  Mc.Vrthur  Piano  Co. 

NORTH  DAKOTA 

Fargo  Stone  Music  Co.,  614  First  .\vc.,  N. 

TEXAS 

Beaumont  K.  B.  Pierce,  223  Regan  St. 

Dallas  Dallas  Talking  Machine  Co.,  218  Com- 
mercial St. 
Houston  Taylor  Bros. 

VIRGINIA 

Richmond.  ...Hopkins  Furn.  Co.,  7-9  W.  Broad  St. 
CANADA 

Toronto   Whaley,  Royce  &  Co.,  158  Yonge  St. 

Winnipeg,  Man., Whaley,  Royce  &  Co. 


THE  TALKING  MACHINE  WORLD. 


29 


STANDARD  CO.  STILL  EXPANDING. 


Buy  the  Kleber  Talking  Machine  Business  and 
Keystone  Specialty  Co. — Cheery  Business  Re- 
port— Interesting  Chat  With  J.  C.  Roush. 


(Special  to  The  Talking  Machine  World.) 

Pittsburg,  Pa.,  Feb.  7,  1908. 

The  Standard  Talking  Machine  Co.,  Inc.,  who 
secured  the  business  of  the  Theo.  F.  Bentel 
Co.,  last  March,  have  recently  purchased  and 
taken  over  the  entire  talker  business  of  H. 
Kleber  &  Brc,  the  well-known  piano  dealers, 
who  have  been  handling  talking  machines  for 
the  past  fourteen  years.  They  have  also  bought 
out  the  Keystone  Musical  &  Specialty  Co.,  444 
Sixth  avenue,  this  city,  and  have  greatly  in- 
creased their  record  capacity. 

In  a  chat  with  J.  C.  Roush,  of  the  company, 
he  said:  "We  have  no  kick  coming  with  trade 
conditions,  as  our  December  business  went  ahead 
of  the  Bentel  Co.'s  business  for  the  same  month 
a  year  ago  by  over  $7,500,  and  in  view  of  the 
dull  times  we  count  this  as  a  good  $15,000  gain.- 
We  find  collections  fair,  and  altogether  we  think 
the  outlook  very  bright  for  a  good  business 
during  March  and  April. 


ANENT  ENGLISH  ADVERTISING. 


How  the  Gramophone  Co.  Secure  Publicity  in 
the  London  Papers. 


In  a  serial  article  entitled  "A  Pew  Weeks  With 
John  Bull,"  at  present  appearing  in  Printers' 
Ink  and  in  which  the  British  advertising  meth- 
ods are  commented  upon,  considerable  space  is 
devoted  to  the  discussion  of  the  propensity  of 
the  daily  publications  to  review  every  new  thing 
in  literature  and  music. .  The  article  states 
further: 

"Advantage  of  this  tendency  was  taken  in  a 
very  clever  way  by  the  London  advertising 
agency  placing  the  gramophone  business.  Each 
month,  as  new  records  for  this  talking  machine 
are  issued,  the  musical  critics  of  leading  papers 
are  given  facilities  for  hearing  them,  and  write 
critical  notices  much  like  those  for  concerts,  re- 
citals, etc.  The  records,  of  course,  have  consid- 
erable popular  interest.  Some  of  them  are  made 
by  noted  singers.  A  week  after  some  singer  ap- 
pears before  the  King,  perhaps,  the  gramophone 
records  are  enriched  with  the  song  sung  by  that 
singer  before  Royalty  itself.  Additions  to  the 
gramophone  records  of  song  hits  in  the  music 
halls  are  often  of  wide  news  interest,  too — as  a 
new  humoresque  by  the  Scotch  comedian,  Harry 
Lauder.  Here's  the  way  such  notices  run  in  the 
newspapers: 

"  'Lovers  of  grand  opera  will  welcome  the  first 
record  made  by  Mr.  John  Coates  on  the  gramo- 
phone. It  is  included  in  the  new  records  issued 
this  month  by  the  Gramophone  and  Typewriter 
Co.  The  eminent  tenor  has  given  a  masterly 
rendering  of  "Cielo  e  Mar"  from  "Gioconda," 
which  is  reproduced  to  perfection.  There  are 
also  two  contributions  from  Mr.  Edward  Lloyd- 
Clay's  popular  ballad,  "I'll  Sing  Thee  Songs  of 
Araby,"  and  Liddle's  song  "A  Farewell."  Songs 
by  such  well-known  singers  as  Mr.  John  Harri- 
son, Mr.  Hirwen  Jones,  Mr.  Robert  Radford,  Mr. 
H.  Lane  Wilson  and  Miss  Perceval  Allen  are  also 
included.  A  feature  of  the  September  records 
is  the  unaccompanied  singing  of  the  Westminster 
Cathedral  Choir;  two  records  have  been  made, 
and  with  such  success  that  it  is  to  be  hoped 
others  will  be  speedily  forthcoming.  A  couple 
of  pianoforte  selections  by  Mr.  Vladimir  de  Pach- 
mann  are  played  with  exquisite  delicacy.' 

"Once  a  month  these  notices  appear  in  papers 
like  the  London  Tribune,  Standard,  Telegraph, 
Daily  Mail,  etc.,  and  in  provincial  dailies  like  the 
Manchester  Courier.  They  are  regarded  strictly 
as  news.  The  musical  journals  also  publish  such 
notices. 

"The  same  agency  sent  a  photographer  to  take 
pictures  of  Edward  Lloyd,  the  famous  English 
tenor,  singing  into  the  gramophone  to  make  rec- 
ords for  the  special  pleasure  of  Queen  Alexandra, 
and  these  got  full-page  places  in  the  London  il- 
lustrated   weeklies.    Another    talking  machine 


IMPORTANT  COLUMBIA'FONOTIPIA  DEAL. 

Emil  Rink  Arranges  for  the  Manufacture  by  the  Columbia  Co.  of  the  Entire  Repertoire  of  the 
Fonotipia  Co. — Interesting  Chat  With  Mr.  Rink  Regarding  Conditions  in  Europe  as  Com- 
pared With  Here — Says  the  Duplex  or  Double  Face  Record  Will  Become  Popular  Here. 


After  being  here  a  fortnight,  Emil  Rink,  gen- 
eral manager  of  the  Fonotipia,  Ltd.,  London, 
Eng.;  Societe  Italiana  Fonotipia,  Milan,  Italy, 
and  of  the  International  Talking  Machine  Co., 
Berlin,  Germany,  sailed  for  Europe,  February  8, 
aboard  the  "Lusitania,"  of  the  Cunard  Line.  He 
arrived  in  New  York  January  25.  Previous  to 
his  departure  for  home  Mr.  Rink  chatted  with 
The  World  on  various  trade  topics  in  the  sub- 
joined strain: 

"The  main  purpose  of  my  visit  to  the  United 
States  is  to  conclude  arrangements  with  the 
Columbia  Phonograph  Co.,  general,  for  manufac- 
turing records  for  the  entire  repertoire  of  the 
Fonotipia  Co.  Preliminary  negotiations  had 
been  carried  on  along  these  lines,  but  I  have 
closed  the  deal,  as  you  term  it  here.  That  is  to 
say,  we  will  furnish  the  masters  and  the  Colum- 
bia Co.  will  make  the  stamping  matrices  and 
press  the  records,  for  which  they  have  the  ex- 
clusive sale  in  the  United  States  and  Canada. 
There  is  not  to  be  a  combination  of  any  kind, 
but  a  consolidation  of  trading  interests  between 
the  companies.  The  artists  we  control  include 
a  long  list  of  operatic  and  vocal  celebrities, 
among  them  being  Bonci  and  Stracciari,  of  the 
Metropolitan  Opera  House;  Mme.  Russ  and  Sig- 
nors  Sammarco,  Bassi,  Zenatello  and  Didur,  of 
the  Manhattan  Opera  House,  New  York.  Kube- 
lik,  the  famous  violinist,  now  here,  is  also  an- 
other artist  we  control. 

"The  International  Talking  Machine  Co.,  of 
Berlin,  have  concluded  an  agreement  with  the 
Fonotipia  Co.  to  manufacture  their  entire  list 
of  records  for  the  whole  world.  So  from  this 
you  may  gather  something  of  the  magnitude  of 
our  undertakings.  Business  has  been  very  good, 
and  we  have  not  felt,  as  yet,  the  financial  flurry 
from  which  you  are  now  recovering.  Possibly 
this  may  come  along  later. 


"There  is  a  tendency  to  reduce  prices  in 
Europe.  For  example,  we  are  getting  $1.20  for  a 
record  that  sells  here  at  60  cents.  Besides,  we 
have  duplex  or  double-face  records.  These  are 
the  only  kind  that  sell,  and  I  am  sure  they  will 
become  popular  in  the  United  States  eventually. 
When  we  first  put  them  on  the  market  we  were 
ridiculed  and  attacked  by  our  competitors  in  the 
most  bitter  fashion.  But  inside  of  four  years 
the  opposition  came  around  to  the  double-face 
record,  nevertheless.  The  same  will  happen  in 
this  country.  The  duplex  record  proposition  has 
not  been  handled  properly  when  its  introduc- 
tion was  tried  here  some  time  ago. 

"We  are  having  the  same  trouble  in  Europe 
over  the  accumulation  of  records,"  said  Mr. 
Rink,  "as  you  have.  Our  company  yearly  dis- 
continues in  our  general  catalog  a  fixed  number 
of  records  that  are  specifically  reported  as  slow 
sellers.  We  are  watching  this  part  of  the  busi- 
ness very  closely,  and  aim  to  extend  every 
relief  in  onr  power  to  the  dealer  by  a  system  of 
exchange  at  fixed  periods.  One  thing  we  do  not 
have  to  contend  with,  and  that  is  the  amazing 
quantity  of  rubbish  the  American  trade  handle 
in  the  line  of  so-called  popular  music.  Our 
music,  of  no  matter  what  kind,  grand  or  light 
opera  or  songs,  is  sung  by  our  regular  staff  of 
artists.  Your  talent  here  have  what  may  be 
called  talking  machine  voices,  but  such  records 
would  not  be  accepted  by  the  European  trade  or 
the  public.  For  example,  "The  Merry  Widow," 
"The  Mascot,"  and  others  of  the  same  grade,  are 
sung  by  our  best  artists,  of  course,  under  differ- 
ent names,  as  the  records  bearing  their  own 
names  sell  at  high  prices.  But  the  quality  of 
voice  is  there  and  the  merit  of  the  music  cannot 
be  questioned.  Our  monthly  bulletin  varies.  In 
season  we  may  press  up  25  or  more,  and  when 
trade  is  quiet  a  much  less  number  is  offered." 


scheme  was  a  huge  gramophone  concert  at  Albert 
Hall,  to  which  music  dealers  all  over  London 
had  tickets  to  be  given  to  prospective  purchasers 
who  hadn't  finally  made  up  their  minds.  The 
concert  was  a  'clincher'  in  many  cases." 

Seems  as  though  our  English  cousins  could 
still  teach  us  one  or  two  things  regarding  the 
publicity  game. 

While  the  metropolitan  dailies  might  not  be 
prevailed  upon  to  review  and  criticize  talking 
machine  records  it  seems  as  though  many  deal- 
ers in  smaller  country  towns  might  look  into 
that  really  excellent  form  of  advertising, 


'TALKERS"  FOR  FOREIGN  MISSIONS. 


A  Timely  Letter  from  Dr.  Isaac  Prince  on  This 
Important  Subject. 


New  York,  Feb.  8,  1908. 
Editor  Talking  Machine  World: 

Dear  Sir — Having  noticed  in  your  valuable 
journal  the  various  uses  to  which  talking  ma- 
chines   are    put,    viz.:   ,to  instruct  in  foreign 


tongues,  to  bring  to  many  lovers  of  music  what 
is  best  in  vocal  and  instrumental  harmony,  and 
even  to  soothe  disordered  brains,  I  have  been 
wondering  if  you  could  not  by  some  timely  edi- 
torial introduce  them  into  a  still  higher  realm. 
The  cry  among  all  religious  societies,  whether 
in  the  home  or  foreign  field,  is  for  more  laborers 
to  proclaim  the  message  of  redeeming  love.  Why 
not  use  the  phonograph  or  graphophone?  If 
upon  records  (whether  disc  or  cylinders),  some 
familiar  hymns,  Scripture  portions,  prayers,  ser- 
monette,  etc.,  could  be  recorded  In  Arabic,  Chi- 
nese, Slavic,  Thibetan,  African  Zulus,  Japanese, 
Turkish,  think  how  many  might  be  reached  long 
before  or  during  the  time  in  which  the  mission- 
ary was  acquiring  the  language.  In  this  way 
prisoners,  seamen,  Arabs  of  the  desert,  women 
in  the  harems,  and,  in  fact,  all  classes  could  be 
reached  with  the  gospel.  At  any  rate,  please 
give  it  a  thought,  and  if  approved  of,  your  in- 
dorsement. What  manufacturer  is  willing  to 
start  in  this  new  direction,  which  would  open 
world-wide  opportunities?    Yours  sincerely. 

Dr.  Isaac  Prince. 


QUICK  SHIPMENTS  FROM  ST.  LOUIS 

TO  THE  SOUTHWEST 


OF 


Edison  Machines,  Records 

AND  GENERAL  TALKING  MACHINE  SUPPLIES 

We  carry  the  largest  stock  west  of  New  York  and  we 
invite  your  orders,  which  will  receive  immediate  attention 
and  quick  delivery. 


CONROY  PIANO  CO. 

1100  Olive  Street  ST.  LOUIS,  MO.  I 


30 


THE  TALKING  MACHINE  WORLD. 


A  RUN  AROUND  THE  BOSTON  TRADE. 


Neck-to-Neck  Race  This  Month  Between  "The  Merry  Widow"  and  Tetrazzini  Records — Eastern 
Talking  Machine  Co.'s  Effective  Work — Business  Much  Improved — Big  Call  at  Ditson's  for 
Expensive  Victors — Columbia  Grand  Demand  Unequalled — I.  C.  S.  Records  Are  Popular — 
Manager  Andrews  an  Optimist  of  Optimists — Iver  Johnson's  New  Building. 


(Special  to  The  Talking  Machine  World.) 

Boston;  Mass.,  Feb.  10,  1908. 

It  is  a  neck-and-neck  race  this  month  between 
"The  Merry  Widow"  and  Tetrazzini  for  popular- 
ity. The  Eastern  Talking  Machine  Co.  and  their 
agents  are  booming  the  newest  opera  singer  in 
big  type  and  huge  posters  and  photographs,  while 
the  Columbia  people  are  losing  no  time  in  mak- 
ing the  fact  known  that  "The  Merry  Widow" 
waltz  is  about  the  best  ever.  The  result  is  that 
trade  on  these  records  is  mighty  big,  and  it  all 
has  an  influence  on  the  other  grades  of  business. 

So  active  has  competition  become  here,  that 
the  various  stores  are  using  much  more  news- 
paper space  and  putting  up  better  looking  dis- 
play windows  than  ever  before.  The  Oliver  Dit- 
son  Co.  are  the  leaders  in  newspaper  advertising, 
three  solid  columns  in  the  newspapers  being  an 
ordinary  stunt  for  them. 

(Jeneral  business  during  January  was  very 
good  all  over  town.  Now  that  the  talking  ma- 
chines have  begun  to  find  their  way  into  the  mo- 
tion picture  places,  an  increase  in  record  sales 
is  expected.  The  Hub  Theatre  here  has  put  in  a 
machine  and  patrons  are  greatly  pleased  with  it. 
It  is  certainly  an  improvement  on  the  singers 
that  have  been  heard  there  and  now  the  patrons 
can  get  grand  opera  music  instead  of  that  which 
usually  accompanies  the  "ulcerated  songs." 

Manager  Winkelman,  of  the  Oliver  Ditson  Co. 
store,  where  Victors  are  exclusively  handled,  says 
that  the  sales  on  grand  opera  records  have  in- 
creased nearly  1,000  per  cent,  within  the  year, 
and  are  constantly '  growing.  This  store  has  an 
unusually  high  class  of  trade. 

Retail  Manager  Blakeborough,  of  the  Columbia 
Phonograph  Co.'s  store,  says  the  record  for  sales 


of  grand  opera  records  was  broken  during  the 
first  week  of  February,  when  out  of  twelve  con- 
secutive customers  ten  of  them  bought  grand 
opera  records,  one  of  them  some  Christian  Sci- 
ence song  records,  and  the  other  one  some  instru- 
mental records  and  one  grand  opera  record. 
Wholesale  Manager  Yerkes  has  just  returned 
from  a  brief  trip  to  some  of  the  Columbia  job- 
bers and  is  greatly  encouraged  over  the  spring 
outlook  for  business.  The  new  plan  of  the 
Columbia  company,  not  to  issue  monthly  lists 
and  to  place  the  good  things  on  sale  as  fast  as 
they  are  issued,  will  work  greatly  to  the  advan- 
tage of  the  retailers,  it  is  believed  by  the  "boys" 
at  this  store. 

The  I.  C.  S.  French,  German  and  Spanish  rec- 
ords are  quite  a  feature  at  the  Eastern  Talking 
Machine  Co.,  and  the  Victrola  is  another.  Busi- 
ness on  these  is  particularly  good.  The  entire 
Edison  line,  however,  holds  first  _place  in  point 
of  business  done.  The  enlarged  floor  space  is 
proving  none  too  large  for  the  volume  of  busi- 
ness which  is  steadily  increasing  here. 

Manager  Andrews,  of  the  Boston  Cycle  &  Sun- 
dry. Co.,  is  an  optimist  of  the  optimists.  He  de- 
clares that  this  is  to  be  the  banner  year  for  talk- 
ing machines,  because  of  the  great  advance  in 
the  structural  equipment,  the  progress  made  in 
the  development  of  records  and  the  enterprise 
shown  in  securing  selections  for  the  records.  Mr. 
Andrews  is  much  interested  in  the  progress  of 
the  business  of  manufacturing  trays  for  holding 
records,  because  he  is  sure  that  his  company 
makes  the  best  in  the  market  and  is  prepared  to 
go  to  any  lengths  to  prove  it.  As  for  carrying 
cases  that  he  makes  he  says  he  doesn't  have  to 
worry  about  them,  for  they  prove  themselves 


to  be  better  than  others,  which  relieves  him  of 
the  trouble.  Business  has  been  remarkably  good 
this  month  here. 

jMessrs.  Read  &  Read  are  making  a  special  bid 
for  trade  on  the  Zonophone  line,  including  the 
Tetrazzini  records,  which  are  meeting  with  big 
success. 

The  framework  for  the  fine  new  building  of 
the  Iver  Johnson  Co.  is  now  all  up,  and  by  next 
June  the  firm  will  be  comfortable  in  its  new 
quarters.  Then  its  talking  machine  department 
will  have  a  fair  chance. 


WHEN  TO  STOP  ADVERTISING. 


It  is  an  axiom  of  business  that  when  times 
are  good,  people  can  well  afford  to  advertise  be- 
cause they  then  do  not  miss  the  money.  But  it 
is  a  better  axiom  that  when  business  begins  to 
slacken  its  pace — even  a  little,  then  every  busi- 
ness house  has  simply  got  to  get  out  and  adver- 
tise vigorously  in  order  to  prevent  getting  on  to 
the  toboggan  slide  of  decreasing  orders. 

A  factory  enjoying  unbounded  prosperity  and 
practically  unlimited  orders  may  say  in  its  folly 
that  it  does  not  have  to  advertise  because  it  has 
as  much  or  more  business  than  it  can  attend  to. 
It  forgets  that  in  thirty  days  conditions  may 
change  as  regards  its  industry  and  that  its  or- 
ders may  fall  off  50  per  cent,  in  a  twinkling.  It 
is  then  a  little  late  to  start  in  to  hold  trade 
together  by  beginning  to  advertise,  for  it  will 
probably  be  several  weeks  or  months  before  the 
new  campaign  is  showing  results.  Meanwhile 
the  mill  does  not  have  all  it  can  do.  Is  that 
economy  or  money-making? 

Advertising  is  an  insurance  policy  in  force 
to-day,  while  business  is  good,  that  it  will  con- 
tinue to  be  good  to-morrow.  Do  we  all  wait  for 
a  fire  to  begin  to  protect  our  property  with  in- 
surance? 

But  whethei-  every  house  will  agree  on  this 
common  sense  postulate  or  not,  none  disagree 
about  hard  times  making  advertising  absolutely 
necessary,  because  human  intelligence  tells  every 
man  that  it  is  so. 


BY  USING 


save:  the  life:  of  vour  records 

The  Place  Automatic  Record  Brush 

FOR  EDISON  PHONOGRAPHS  AND  VICTOR  TALKING  MACHINES.  patented ; sept|-be^^^^^^^^^ 


N0.2.  CRUSH 
IN  OPERATION 


PRICE    15  CENTS 

CAN  BE  USED  ON  ALL  PHONOGRAPHS 

Removes  Unl  and  dust  from  record  automatically.  Saves  Sapplilre  from  wearing  Hat  niid 
prevents  rasping  sound.  Insures  a  perfect  playing  record.  It  Is  ciiually  as  cfHclont  when 
recordlnK.    It  Is  too  cheap  to  be  without. 

.\o.  1  lUs  Triumph.  Xo.  2  Standard  and  Home.  iVo.  :»  (ii-ni 


THE  PLACE  No.  10 

Disk  Record  Brush 

FOR 

VICTOR  EXHIBITION  SOU/^  D  BOX 

I'atented  Sept.  iith  and  Oct.  2nd.  1906. 
Sept.  lOth.  1907. 

PRICE,  25  CENTS 


N°IO  PLACE   BRUSH  IN  OPERATPON 


PRESERVES  THE  LIFE  OF  DISK  RECORDS 

Automatically  cleans  the  Record  Grooves  and  gives  the  needle  a 
cleau  track  to  run  iu.  Insures  a  clear  Reproduction  and  prevents  Record 
Kctting  scratchy.  Makes  the  Needle  wear  better.  Dust  and  dirt  in  the 
Record  grooves  wear  the  Record  out  ijuickiy  and  grind  the  Needle  so  it  cuts 
tlic  Record.    SAVE  THE  LIFE  OF  YOFR  RECORDS. 


FREE  SAMPLES 

who  <lc)rrt  IkiimIIc  tlioiii. 


will  be  sent  uiion  i('(|ucst 
t<>  nIl^   .loblior  or  Dealer 

Write  Now 


ET  A  I   IT  D  O  are  nuiiu'sted  to  got  their  supply  from 
^  ^      ^  ^   their  regular  Jobber.      If  he  will  not 

supjilv  volt  write  us  lof  llie  iKinie  of  one  who  will. 


MANUFACTURED 
BY 


BLACKMAN  TALKING  MACHINE  CO. 

97  CH/VMBER?S  STREET.   NEW  YORK   


J.  NEWCOMB  BLACKMAN 

Proprietor 
"  The  White  Blackman  " 


THE  TALKING  MACHINE  WORLD. 


31 


AN  IMPORTANT  DECISION. 


Handed  Down  Last  Week  in  the  Suit  of  tlie 
New  York  Phonograph  Co.  Against  the  Na- 
tional Phonograph  Co. — Many  Interesting 
Points  Emphasized  by  Judge  Hazel. 


In  the  historj'  of  patent  litigation  involving 
vast  moneyed  interests  few  exceed  the  case  of  the 
New  York  Phonograph  Co.  against  the  National 
Phonograph  Co.,  Orange,  N.  J.,  and  the  work  of 
Thomas  A.  Edison  in  his  invention  and  develop- 
ment of  the  phonograph.  Suit  after  suit  has  been 
instituted  in  this  particular  reference,  not  so 
much  on.  the  validity  of  the  patents,  as  on  the 
territorial  selling  rights  of  this  great  industrial 
product  and  its  commercial  value.  It  would  he  a 
work  of  supererogation  to  give  a  resume  of  the 
litigation  resulting  from  the  successful  introduc- 
tion and  sale  of  the  present-day  phonograph  as 
compared  with  the  crude,  cumbersome  and  costly 
mechanism  iirst  given  the  world.  The  eases  on 
'the  calendars  of  the  United  States  Circuit  Courts, 
which  have  jurisdiction  in  matters  of  this  kind, 
have  ibeen  so  numerous  as  to  be  bewildering,  and 
each  new  decision  has  added  to  the  complexity; 
that  is,  so  far  as  the  layman  is  concerned.  The 
last  judicial  opinion,  rendered  by  Judge  Hazel, 
United  States  Circuit  Court,  southern  district  of 
New  York,  relative  to  proceedings  for  contempt 
for  alleged  violation  of  the  same  courfs  decree, 
rendered  February  6,  is  'Submitted  below,  the 
various  points  for  complainant  and  defendant 
being  as  the  court  states  therein.  Of  course  it 
is  understood  the  complainants  are  the  New 
York  Phonograph  Co.  against  the  National  Phono- 
graph Co.,  and  others.    The  decisiO'n  follows: 

"This  is  a  motion  for  an  attachment  against  the  do- 
fendant.  National  r*honograph  Co..  for  violating  the  in- 
junctive decree  of  this  court.  After  an  exhaustive  dio- 
oussiou  of  the  issues  herein  this  court  at  final  liearing 
reached  the  conclusion  that  the  complainant  was  en- 
titled to  protection  of  its  exclusive  license  contract 
rights  as  evidenced  by  the  contracts  dated  Oct.  IJ, 
1888;  Feb.  6,  1889,  and  July  1,  1893,  and  its  decree 
was  subsequently  affirmed  by  tlie  Circuit  Court  of  Ap- 
peals.    The  effect  of  the  injunction  is  disputed. 

THE    OKIGIN.VL    IN"  JU  .VcriVE  OllDER. 

"It  reads  as  follows  : 

"Now,  therefore,  we  do  strictly  command,  enjoin  and 
restrain  you,  the  National  Phonograph  Co.,  and  you,  its 
officers,  agents,  clerks,  servants,  employees,  attorneys, 
successors,  assigns,  associates,  dealers,  confederates  and 
all  persons  in  privity  with  the  Natibnal  Phonograph  Co.. 
and  eacli  and  every  one  of  you  under  tne  penalty  that 
may  fall  thereon,  perpetually  from  directly  or  indirectly 
selling  or  leasing  within  the  State  of  New  York,  phono- 
graphs and  supplies  therefor,  to  others  than  complaiu- 
ant  and  from  using  within  the  State  of  New  York,  pho- 
nograph and  supplies  therefor ;  and  from  causing  to  he 
sold  or  causing  to  be  leased  or  causing,  to  be  used,  with- 
in the  State  of  New  Yo'rk,  plionographs  and  supplies 
therefor,  by  others  than  complainant,  and  from  sell- 
ing for  use  or  licensing  for  use.  within  the  State  of 
New  York,  phonographs  and  supplies  therefor,  by  others 
than  complainant  in  violation  of  the  provisions  of  and  of 
the  rights  of  the  complainant  under  certain  contracts 
as  extended,  bearing  date  Oct.  12,  1888,  between  the 
North  American  Phonograph  Co.  and  the  Metropolitan 
Plionograph  Co.,  and  also  between  Thomas  A.  Edison, 
the  Edison  Phoncgraph  Co..  the  Edison  Phonograpli 
Works,  the  Norlh  American  Phonograph  Co..  and  Jesse 
H.  Lippincott,  and  a  contract  bearing  date  the  6th  day 
of  Februaiy,  1889.  between  the  iNorth  American  Phono- 
graph Co.  and  John  P.  Haines,  and  a  contract  bearing 
date  July  1,  1893,  between  complainant  and  the  North 
American  Phonograph  Co. 

THE  QUE.STION  AT  ISSUE. 

"The  question  is.  Does  the  injunction  restrain  the  use 
and  sale  by  the  defendant  within  the  licensed  territory 
of  phonographs  and  supplies  generally  or  does  it  simply 
restrain  the  use  and  sale  in  the  licensed  territory  o£ 
plionogiaphs  and  supplies  which  embody  the  patents  and 
inventions  of  Thomas  A.  Edison,  owned  by  complain- 
ant's licensor  as  restricted  by  its  dissolution  for  insol- 
vency and  the  sale  of  its  assets  ■> 

"Tlie  conclusions  of  the  court  that  the  rights  of  the 
complainant  sprung  from  the  contractual  relation,  that 
it  was  not  chargeable  with  laches  in  the  enforcement  of 
its  riglits,  that  there  was  an  extension  of  the  license, 
that  rights  and  privileges  under  the  contract  were  not 
granted  in  perpetuity,  tliat  complainant's  exclusive  ter- 
ritorial rights  at  the  date  of  the  decree  had  been  wrong- 
fully invaded  by  the  defendant,  and  that  the  complain- 
ant had  not  forfeited  its  license  rights  must  be  regarded 
as  res  judicata.  Assuming  the  jurisdiction  of  the 
court  the  rule  is  well  settled  that  the  order  of  the  court 
must  be  strictly  obeyed  even  though  it  appears  to  have 
been  erroneously  made  or  to  have  given  broader  re- 
lief than  was  justified  or  warranted  by  the  facts.  To 
adjudge  the  defendant  guilty,  however,  of  a  violation 
of  the  injunction  resort  must  be  had  to  the  decision  as 
interpreted  and  construed  by  the  court. 

CONTENTIONS  OF  THE  DEFENDANT. 

"The  defendant  contends  that  on  the  date  of  the  in- 
junction it  abandoned  and  dispensed  with  the  use  in  its 
talking  machine  of  certain  unexpired  patents  issued  to 
Mr.  Edison,  and  that  no  legal  right  exists  to  this  pro- 
ceeding. To  intelligently  pass  upon  the  question  pre- 
sented we  must  not  overlook  the  original  contract  by 
which  the  title  of  the  phonograph  patents  and  the  ter- 
ritorial rights  were  granted^ 'in  perpetuity,'  nor  the  pro- 
visions binding  Mr.  Edison  to  assign  patents  and  im- 
provements under  certain  conditions  for  a  period  of 
fifteen  years  from  Aug.  1,  1888..  This  court  in  its 
former  decision  held  that  a  license  to  manufacture  and 
sell  a  patented  article  could  not  be  extended  beyond  the 
life  of  the  patent,  and  by  the  term  'in  perpetuity,'  the 
parties  could  not  have  intended,  in  the  absence  of  ex- 
press limitation,  to  prolong  such  license  rights  for  a 
period  beyond  the  life  of  any  improvement  or  patented 
invention. 

"The  American  Company,  by  the  contract  of  Oct.  12, 
1888,  secured  the  exclusive  title  and  interest  in  and  to 
the  phonograph  patents,  inventions  and  improvements 


for  such  period  as  the  patentee  then  had  or  might,  as 
provided  in  paragraphs  4  and  5  of  the  contract  of 
Aug.  1,  1888,  thereatter  acquire  the  monopoly  of  his 
inventions.  It  is  inconceivable  that  the  complainant 
could  obtain  any  greater  or  different  rights  than  had 
its  licensor.  Proi^erly  interpreted  the  decision  of  the 
court  must  be  deemed  to  hold  that  the  complainant  did 
not  buy  the  right  to  sell,  use  or  let  phonographs  aud 
appliances  separate  and  distinct  from  the  patents  under 
which  they  were  manufactured.  The  language  of  the 
bill  apparently  supports  this  view. 

lilGHjf  'iO  .SPECIFIC  PATENTS  ONLY. 

"Moreover  the  recitals  in  the  numerous  contracts 
emphasize  the  assignment  of  the  phon,ograph  patents 
and  improvements.  Concededly  the  phonograph  and  ap- 
pliances are  referred  to  in  general  terms  also,  yet,  con- 
struing the  original  and  subsequent  contracts  in  their 
entirety,  as  we  must  to  ascertain  the  intent  of  the  par- 
ties, 1  think  they  inti-ndi  d  to  be  understood  as  contract- 
ing in  relation  to  i>liiniograi)lis  and  supplies  which  were 
invented  by  Mr.  Edison  and  not  in  the  broad  sense  con- 
tended by  the  complainant. 

"The  provisions  oi  paragraphs  4  and  5  of  the  contract 
of  Aug.  1,  1888,  are  of  essential  importance.  They 
were  wholly  of  an  executory  character  and  bound  the 
North  American  i-lionograph  Co.  to  pay  the  sums  of 
money  specitied  for  experimental  expenses.  Failing  in 
this  undertaking  such  executory  provisions  upon  the  dis- 
solution of  the  saia  company  and  sale  of  its  assets  be- 
came inoperative,  and,  in  my  estimation,  Mr.  Edison 
was  not  thereafter  obliged  to  make  improvementii  or 
patent  his  inventions  for  the  benefit  of  the  North  Ameri- 
can Company. 

BINDING  CONDITIONS  OF  EXTBNDEl)  CONTRACT.  ■ 

"The  conlirmation  agreement  by  which  the  Metropol- 
itan I'honograph  Co.  received  renewed  assurances  of  its 
contract  rights,  notwithstanding  the  failure  of  Mr. 
Lippincott  and  the  North  American  Company  to  com- 
ply with  certain  conditions  of  the  earlier  agreement,  did 
not  suspend  or  annul  tne  existing  obligatien  to  per- 
form or  pay  for  the  experimental  expenses  in  making 
improvements  upon  the  phonogiapli  and  for  procuring 
patents  nor  after  the  dissolution  operate  as  a  waiver 
thereof.  It  is  probable  if  creditors  or  parties  in  iuter- 
i-.st  had  offered  to  perform  the  contract  of  the  Norlh 
American  Company  prior  to  sale  of  its  assets  that  Mr. 
Itoison  could  have  been  compelled  to  assign  his  later 
iiiVentions  or  improvements  ;  hut  without  compensating 
liim  for  experimental  expenses  or  paying  for  the  patents 
of  the  improvement  subsequent  to  tne  dissolution  I  am 
unable  in  the  absence  of  fraud  to  perceive  any  force  in 
tlie  contention  that  the  complainant  is  entitled  to  the 
benefits  of  such  later  improvements. 

"The  fourth  paragraph  provides  that  inventions  and 
improvements  should  be  assigned  to  the  company 
'without  further  compensation,'  but  Mr.  Edison  probably 
would  not  have  been  obliged  to  conduct  any  experiments 
as  a  result  of  which  improvements  coiiid  have  been 
made  unless  reniuncr.i ted  as  specified  In  the  fifth  para- 
graph. The  compi-iiinise  agreement  with  the  receiver 
of  the  North  American  I'lionograph  Co.  specifically  re- 
fers to  claims  for  royalties  and  damages,  and  not  to  pay- 
ment of  the  annual  amounts  under  paragraph  five. 

"It  is  true  that  the  principle  of  the  cases  cited  in  my 
former  opinion  is  substantially  to  the  effect  that  a  pur- 
chaser of  the  assets  of  an  exclusive  lisensor  of  a  patent 
with  notice  of  the  existence  of  license  rights  succeeds 
to  the  ownership  of  the  patent  and  the  rights  and  re- 
sponsibilities of  the  licensor.  This  principle,  however, 
is  not  thought  broad  enough  ta  justify  the  holding  in 
tliis  case  that  the  defendant  was  bound  to  fulfil  the 
conditions  imposed  by  paragraphs  4  and  o.  which  as  we 
have  seen,  complainant's  licensor  was  unable  to  per- 
form. 

THE   NEG.VnVB   COVENANT  CONSTRUED. 

The  so-called  negative  covenant.  The  Haines  con- 
tract dated  Feb.  6,  1889,  in  the  first  provision  prohibited 
similar  grants  to  others  of  any  rights  for  the  use  of  the 
phonographs  or  supplies  therefor,  for  tile  licensed  ter- 
ritory during  the  period  for  which  the  license  was 
granted.  Much  reliance  is  placed  by  complainant  upon 
the  phraseology  of  this  provision  which  refers  in  broad 
terms  to  phonograpiis  and  phonographic  supplies. 

"There  are  other  portions  of  the  contract  from  which 
it  may  fairly  be  aigued  that  all  ■phonographs  delivered 
were  to  be  phonographs  of  the  contract'  ;  that  is  to  say, 
that  the  grantors  could  not  sell  or  license  phonographs 
of  any  kind  patented  or  unpatented  except  by  permis- 
sion of  the  licensee  :  yet  the  contracts  m  their  entirety 
together  with  the  situation  and  circumstances  are  be- 
lieved to  require  a  restriction  of  the  negative  covenants 
of  the  complainant's  predecessors  to  the  phonographs 
and  phonographic  supplies  manufactured  under  the  Edi- 
son patents  and  improvements  prior  to  the  dissolution  ■ 
of  the  American  Company  and  the  sale  of  its  assets. 

"Clause  4  of  the  agreement  of  Feb.  6,  1889,  seems  to 
support  such  view  for  it  states  that  the  phonographs 
and  supplies  which  were  agreed  to  be  delivered  to  com- 
plainant were  'made  and  to  be  used  under  the  patents 
and  rights  herein  described  during  the  continuance  of 
this  agreement' 

USE  OF  PATENTS  FOR  TALKING  MACHINES. 

"I  now  come  to  a  consideration  of  the  question  :  Has 
the  defendant  in  the  production  of  its  talking  ma:chine 
used  the  patents,  inventions  and  improvements  made  by 
Mr.  Edison  during  the  period  from  Aug.  1,  1888,  to 
Feb.  18,  1896,  the  time  of  sale  of  the  assets  of  the 
North  American  Phonograph  Co. '/  The  affidavits  read 
on  the  motion  show  that  the  so-called  gold-molded 
records  used  by  the  defendant  Jn  the  State  of  New  York 
were  manufactured  under  Edison's  basic  patent  No. 
484,582,  dated  Oct.  18,  1892.  The  defendiint  contends 
that  such  patent  is  not  infringed  by  the  use  or  sale  of 
its  product  and  to  sustain  infringement  that  it  must 
be  proven  that  the  defendant  actually  produced  the  pro- 
cess within  this  state.  Inasmuch,  however,  as  the 
rights  of  the  complainant  were  contract  rights,  ihis 
contention  is  not  maintainable. 

"That  said  process  for  sound-producing  records  v.-as 
manufactured  by  the  Edison  Phonograph  Works  and  is 
used  and  sold  by  the  defendant  corporation  to  its  cus- 
tom.crs,  jobbers  and  agents  in  the  licensed  territory  is 
undeniable.  That  the  process  was  trivial  and  a  mere 
feature  or  step  in  the  general  process  resulting  in  a 
mold  for  making  the  record  is  thought  unimportant. 

VIOLATION  OF  INJUNCTION'. 

"Edison  patents  Nos.  414,760  of  Nov.  12,  1889  ;  430,- 
274  and  480,278  of  June  17,  1890,  were  used  by  the 
defendant  at  the  date  of  the  injunction  and  in  viola- 
tion thereof,  although  such  patents  have  since  expired. 
And  the  unexpired  patents,  Nos.  448,  780  of  March  24, 
1891  465,972  of  Dec.  29,  1891;  484,583  and  484,584  of 
Oct  18,  1892  ;  499,879  of  .Tune  20,  1893,  and  513,097 
of  Jan.  28,  1894,  are  used  by  the  defendant  in  the 
manufacture  of  its  phonographs  and  supplies,  and, 
moreover,  are  used,  let  or  sold  in  the  State  of  New  York 
through  its  jobbers,  dealers  or  selling  agents  in  viola- 
tion of  ccraipiainant's  exclusive  rights. 

"The  defendant  also  continues  to  wrong-fully  use  pat- 
ent No.  713,209,  issued  Nov.  11,  1902,  subsequent  to  the 
insolvency  of  complainant's  licensor.  Such  invention 
was  held  to  have  been  made  in  1888.  as  appears  from 
the  decision  of  the  Circuit  Court  of  Appeals,  in  National 
Phonograph  Co.  against  Lambert.  The  defendant  as- 
serts that  some  of  the  patents  enumerated  are  invalid 
for  lack  of  invention  or  prior  use,  and  that  others  which 
had  first  been  patented  in  foreign  countries  have  ex- 
pired. 


VALIDITY  OF  PATENTS  IN  SUIT. 

"Under  the  circumstances  of  this  case  the  defendant 
must  be  estopped  to  deny  the  validity  of  the  patents  in 
suit  granted  to  Mr.  Edison  against  this  complainant. 
These  adjudications  emphasize  the  point  that  a  patentee 
and  a  corporation  controlled  by  him  are  in  privity  and 
both  are  estopped  to  assert  the  invalidity  of  the  patent 
against  an  assignee  thereof. 

~"Nor  can  the  defendant  successfully  insist  that  such 
patents  have  expired  since  a  prior  foreign  patent  for 
similar  invention  has  become  the  property  of  the  public. 
The  revised  statutes.  Sec.  4887,  provide  that  patents 
which  have  been  patented  previously  in  a  foreign  coun- 
try shall  be  limited  to  expire  with  the  foreign  patent, 
but  as  the  right  of  the  complainant  was  derived  from 
the  exclusive  license  in  controversy  the  limitation  con- 
tained in  the  statute  is  believed  to  be  inapplicable.  The 
United  States  Edison  patents  on  their  face  conveyed 
monopoly  rights  for  a  period  of  seventeen  years,  and 
they  make  no  reference  to  any  foreign  patents.  Al- 
though in  United  Shoe  Machinery  Co.,  vs.  Caunt,  supra, 
the  defendant  expressly  obligated  himself  not  to  con- 
test the  validity  of  a  patent  licensed  by  him,  I  regard 
the  principle  announced  there  as  not  inapt  to  the  case 
at  bar. 

"The  next  point  argued  by  counsel  for  defendant  is 
that  the  defendant  can  without  violating  the  terms  of 
the  injunction  si'll  and  license  in  New  Jersey  phono- 
graphs and  phonographic  supplies  for  use  in  the  terri- 
tory licensed  to  the  complainant.  Tliis  question  is  not 
open  for  review  or  further  consideration.  In  the 
former  decision  it  was  held  for  reasons  there  stated  that 
the  defendant  had  wrongfully  invaded  the  territory  of 
the  complainant. 

CASE  OF  UNLAWFUL  USE. 

"A  case  of  unlawful  use  of  the  patents  and  inven- 
tions hereinbefore  specified  in  complainant's  territory 
and  a  violation  of  the  injunction  granted  on  March  20, 
19t)6.  has  been  made  out  and  such  use  of  the  phono- 
graphs and  suiiplies  having  been  intentional  the  defend- 
ant is  guilty  of  contempt. 

"The  record  of  the  trial  and  of  this  motion  and  briefs 
submitted  are  tremendoTisly  voluminous.  The  expenses 
of  complainant  for  printing,  etc.,  and  preparations  of 
this  motion  must  have  been  large.  Under  the  circum- 
stances the  judgment  of  the  court  is  that  the  defendant 
pay  a  fine  of  $2,500 — .$1,500  of  which  shall  be  paid  to 
the  complainant  for  expenses  incurred-  in  the  prosecution 
of  this  motion  and  the  remainder  to  the  United  States. 
Attaclime'nt  ma.y  issue  accordingly." 

The  National  Phonograph  Co.,  when  asked  by 
The  World  for  an  expression  of  opinion  regard- 
ing the  above  opinion,  said  they  were  very  well 
satisfied.  Not  a  few  contentions  heretofore  over- 
looked by  the  court  in  the  interpretation  of  the 
so-called  original  contract  were  cleared  up,  as 
well  as  the  alleged  perpetuity  of  certain  claims. 
This  suit  concerned  the  National  Phonograph  Co. 
only  and  their  trade  was  not  affected  in  the  most 
remote  degree  as  to  lial>ility.  An  appeal  had  not 
been  affirmatively  settled. 

The  complainants,  through  counsel,  appeared  to 
be  also  in  a  pleasant  frame  of  mind  over  Judge 
Hazel's  dicta.  Of  course,  they  held  every  jobber 
and  dealer  in  New  York  State  woiuild  be  affected. 
The  learned  attorney  for  the  complainant,  said 
the  defense  were  entitled  to  an  appeal  as  a  mat- 
ter of  right,  but  the  review  'by  a  liigher  court 
would  mean  a  definition  of  the  scope  of  the  or- 
der above. 


MOVING  PICTURE  MEN  AT  BUFFALO 


Take  Out  Licenses  Under  Patents  of  Thomas 
A.  Edison — The  Companies  Interested. 


(Special  to  The  Talking  Machine  World.) 

Buffalo,  N.  Y.,  Feb.  10,  1908. 
At  a  meeting  of  the  leading  moving  picture 
manufacturers  here  on  Saturday  an  arrangement 
was  made  whereby  these  concerns  will  hereafter 
operate  under  licenses  issued  by  Thomas  A. 
Edison  for  his  sprocket  feed  device,  on  which 
the  patent  has  been  Anally  sustained  and  ad- 
judicated. This  appliance  is  indispensable  to  the 
automatic  movement  of  the  picture  film  in  con- 
nection with  the  projecting  machine.  The  report 
of  a  combination  is  nonsense.  The  companies 
named  in  this  agreement  are  the  KinetO'Scope 
Co.  (Edison),  Orange,  N.  J.;  iSelig  &  Co.,  C.  Kalin, 
and  T.  Essansy,  Chicago;  the  Vitagraph  Co.,  New 
York;  Pathe's  Cinematograph  'Co.,  and  M.  Mil- 
lier's,  Paris,  France;  S.  Lubin,  Philadel- 
phia. The  yearly  income  to  Mr.  Edison  from 
this  source  will  be  something  handsome. 


JONES  VISITINa  THE  SOUTH. 


Oliver  Jones,  of  the  Victor  Co.,  left  for  a  rather 
extended  tour  of  the  South  and  Cuba  Monday 
evening,  January  10th.  Mr.  Jones  is  known  as 
one  of  the  hardest  workers  in  the  talking  ma- 
chine trade,  and  his  many  friends  will  be  glad 
to  learn  that  he  has  lightened  his  labors  by  a 
rather  extensive  reorganization  of  the  office  and 
sales  force,  a  wise  move,  and  one  which,  in  turn, 
we  hope  will  enable  Mr.  Jones  to  in  some  measure 
lighten  the  load  of  General  Manager  Geissler, 
who  himself  has,  as  every  one  knows,  a  "few 
things"  to  do. 


32 


THE  TALKING  MACHINE  WORLD. 


r 


COLUMBIA 

FONOTIPIA 

ANNOUNCEMENT 


Tlie  Columbia  Phonograph  Company  now  offers  for  the  first  time  in  America, 
a  series  of  records  by  world  famous  singers  who'^  have  been  or  now  are  under 
exclusive  contract  with  the  Fonotipia  Company,  of  Milan,  Italy. 

This  unique  organization  stands  foremost  among  the  European  companies 
which  are  recording  the  voices  of  the  great  singers.  It  is  an  evidence  of  the 
highest  celebrity  for  a  singer  to  be  engaged  by  the  Fonotipia  Company,  as  only 
artists  of  pre-eminent  position  are  called  upon  to  sing  for  them. 

The  remarkable  collection  of  records  which  has  thus  been  procured  was  not 
put  on  sale  in  America  until  the  Columbia  Phonograph  Company  recently  offered 
its  immense  distributing  facilities  for  placing  them  before  the  public. 

Several  of  the  artists  are  now  in  Xew  York  singing  either  at  the  ^letropolitan 
or  the  Manhattan  Opera  House,  and  taking  part  in_^some  of  the  finest  perfor- 
mances that  have  been  witnessed  in  this  country. 

The  records  themselves  are  faultless  examples  of  the  art  of  recording  and 
manufacturing.  They  are  clear  and  brilliant,  and  faithful  in  their  portrayal  of 
the  original  voices. 

The  Columbia  Phonograph  Company  produces  the  discs  direct  from  the 
originals  as  recorded  in  Europe,  and  each  record  bears  the  signature  of  the  artist. 
This  is  not  only  your  assurance  that  the  record  is  a  genuine  Columbia-Fonotipia 
record,  but  it  also  means  that  the  singer  has  heard  the  record  and  is  willing  to 
let  it  go  out  to  the  world  as  a  correct  reproduction  of  his  voice. 

The  agreement  between  these  two  leading  musical  organizations  has  now 
made  it  possible  for  these  records  to  be  purchased  in  the  United  States  and 
Canada.  In  some  cases  the  artists  themselves  have  not  yet  been  heard  in 
.\merica,  but  their  fame  has  reached  every  land  where  grand  opera  is  popular 
or  known.  In  every  instance  the  singers  here  represented  are  beyond  Cjuestion 
the  greatest  living  exponents  of  the  lyric  art  known. 

Even  without  the  names  of  the  artists  they  would  sell  as  fast  as  you  could 
connect  with  lovers  of  classic  music. 

PViili  those  names,  signed  on  every  record-label,  they  will  be  money-makers 
wherever  people  read  the  newspapers. 

A  beautiful  advance  catalogue  is  now  on  the  press,  listing  27  of  the  finest 
records  ever  heard  in  either  Europe  or  America,  lie  sure  you  see  it  quick. 
Ask  your  jobber,  or  get  it  from  any  of  our  branches,  or  write  direct  to' 


COLUMBIA  PHONOGRAPH  CO. 

TRIBUNE  BUILDING 
NEW  YORK 


BONCI  Tenor 

The  great  tenor  who  startled  the  country  last 
season  at  the  Manhattan  Opera  House  and  who  is 
now  the  star  of  the  Metropolitan  Opera  House. 

''He  is  a  far  greater  artist  than  Caruso." — New 
V'ork  Journal. 

4  1094-inch  records  at  $2  each. 
1  12-inch  record  at  $3. 

ZENATELLO-Tenor 

By  far  the  greatest  star  who  has  come  to 
America  this  season.  He  is  one  of  the  few  great 
tenors.  His  voice  is  full  and  ringing  and  his 
phrasing  is  graceful.  His  records  are  loud,  clear 
and  brilliant. 

3  1094-inch  records  at  $2  each. 

BASSI— Tenor 

The  famous  tenor  of  the  Manhattan  Opera 
House,  whose  suave  and  tireless  voice  has  won 
for  him  laurels  in  the  greatest  opera  houses  of 
the  world.  His  records  proclaim  him  one  of  the 
most  finished  artists  of  the  musical  world. 

1  10^4-inch  record  at  $2. 

SAMMARCO— Baritone 

The  great  baritone  whose  triumphs  at  La  Scala 
Theatre  of  Milan  have  been  repeated  in  New 
York  at  every  performance  at  which  he  has  ap- 
peared. Undoubtedly  one  of  the  greatest  singers 
who  has  ever  come  to  America. 

3  10%.-inch  records  at  $2  each. 

STRACCIARI-Baritone 

The  baritone  "star"   of  the  Metropolitan  Opera 
House.    The  tribute  of  applause  which  is  every- 
where accorded  him  in  the  fullest  measure  can  be 
well  understood  by  those  who  hear  his  records. 
1  ia=|£-inch  record  at  $2. 

DIDUR— Basso 

Didur  is  the  splendid  new  basso  of  the  Man- 
hattan Opera  House,  New  York  City.  His  voice 
is  deep  and  pleasing  and  his  .records  are  surpris- 
ingly natural. 

3  10%-inch  records  at  $2  each. 

RUSS  -Soprano 

Giannina  Russ  was  one  of  the  first  great  singers 
who  came  to  the  United  States  to  sing  at  the 
Manhattan  Opera  House.  She  is  a  finished  artiste 
and  has  not  only  captivated  New  York  by  her 
voice,  but  by  the  great  ease  with  which  she  uses 
it.    Her  records  are  faultless. 

3  10%^-inch  records  at  $2  each. 

PACINI— Soprano 

Pacini  is  described  in  Italy  as  the  best  example 
of  the  perfect  soprano.  Her  voice  is  of  the  purest 
type  and  seemingly  unlimited  as  to  vocal  ettect. 
Although  she  has  never  been  heard  in  America, 
the  records  of  her  voice  will  be  sufficient  to  make 
her  famous  here. 

2  in-i4-hich  records  at  $2  each. 

BAR  RIENTOS— Soprano 

A  wonderful  singer  who  has  not  yet  been  heard 
in  the  United  States,  but  whose  records  are  nothing 
less  than  perfect.  They  are  pure,  sweet  and  mar- 
velously  sensitive. 

3  10%-inch  records  at  $2  each. 

KUBELIK-Violinist 

Perfect  records  of  this  "Wizard  of  the  \'ioIin." 
Kubelik's  mastery  of  his  instrument  is  so  complete 
as  to  place  him  far  ahead  of  all  other  living  per- 
formers. The  records  we  list  are  absolutely  true 
to  the  playing  of  the  master  himself. 

3  10%-inch  records  at  $2  each. 

LA  SCALA  CHORUS 

A  record  of  unique  interest,  as  it  portrays  the 
opening  chorus  of  "La  Favorita"  exactly  as  it  is 
sung  on  the  stage  of  the  most  important  opera 
house  of  the  entire  world.  This  is  a  distinct  tri- 
umph in  record  making. 

1  lU%-incii  record  at  §2. 


THE  TALKING  MACHINE  WORLD. 


33 


BROUGHT  TO  TERMS. 

How  a  Chicago  Paper  Came  to  Change  Its  Re- 
flections on  the  Talking  Machine — Days  Are 
Past  When  This  Kind  of  Thing  Can  Con- 
tinue With  Impunity. 

(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Feb.  10,  1908. 



FOR  SALE,  MY  GRAPHOPHONE.— When  I 
you  ai-e  tired  of  your  Graphophone  you  can  I 
sell  it  through  our  classified  columns.  I 
X  X 

'Many  thousands  of  Chicagoites  saw  this  ad- 
vertisement of  a  leading  Chicago  daily  in  the 
street  cars  some  time  ago,  and  it  very  speedily 
came  to  the  attention  of  C.  E.  Goodwin,  manager 
of  the  talking  machine  aepartment  of  Lyon  & 
Healy,  and  the  atmosphere  became  at  once  super- 
heated. 

Lyon  &  Healy  took  the  matter  up  with  the 
paper,  telling  that  it  was  gratuitously  hurting  a 
great  industry.  The  advertising  department  said 
that  they  would  change  the  card.  A'bsolutely 
nothing  was  done,  however.  Then  Mr.  Benja- 
min Jefferson,  the  Lyon  &  Healy  advertising 
manager  came  out  into  the  open  and  called  on 
the  paper  in  person.  He  was  practically  told  that 
he  was'  butting  in,  and  the  obnoxious  advertise- 
ment still  continued  to  exercise  its  mission  of 
Simon  blue  cussedness.  In  the  meantime  Mr. 
Jefferson  notified  the  Victor  and  Edison  com- 
panies regarding  the  matter  and  enlisted  their 
aid.  They  wrote  the  paper  wanting  to  know 
why  they  insisted  in  their  reflections  on  the 
talking  machine.  Still  nothing  was  done.  The 
end  of  the  year  came  and  with  it  a  representa- 
tive of  the  advertising  department  of  the  daily, 
■seeking-  to  renew  their  contract  for  advertising 
with  Lyon  &  Healy,  and,  which  amounts  to  about 
$20,000  per  year.  Mr.  Jefferson  absolutely  failed 
to  see  the  point.  He  did  not  deny  that  the  paper 
was  a  good  medium  or  that  they  got  good  re- 
sults, simply  in  respect  to  this  particular  daily 
he  failed  to  see  the  point.  Just  about  this  time 
something  like  an  earthquake  happened  in  the 
office  of  the  daily  paper.  The  general  manager  Of 
the  advertising  department  had  been  West  re- 
cuperating on  a  ranch.  He  came  home  on  the 
wings  of  the  morning,  and  called  at  the  office 
of  the  advertising  department  of  Lyon  &  Healy 
before  breakfast.  The  interview  with  Mr.  Jef- 
ferson is  said  to  have  been  one  of  the  most  not- 
able in  the  history  of  the  trade.  A  com- 
plete report  is  not  available,  but  we  can  judge 
it  by  the  result.  Within  a  few  days  the  copy 
of  the  paper's  card  was  changed  to  read  as 
follows: 

X —  X 

IP  YOU  WANT  TO  RENT  YOUR  FRONT 
ROOM,  advertise  in  this  paper. 
X  X 

WISDOM  FROM  DOUGLAS  ITEMS. 

Aside  from  the  distinctive  merit  of  the  goods 
— machines,  records  and  essential  supplies — han- 
dled by  the  Douglas  Phonograph  Co.,  89  Cham- 
bers street,  New  York,  the  wisdom  emanating 
from  the  editorial  pen  of  C.  V.  Henkel,  president 
and  general  manager  of  the  company,  anent  gen- 
eral conditions  and  how  to  meet  and  overcome 
obstacles  in  the  selling  proposition  should  not  be 
overlooked.  In  the  sprightly  February  issue  of 
Douglas  Items,  Editor  Henkel  seems  to  have 
given  some  attention  to  the  precepts  of  Solomon, 
or  someone  else  who  knew  what  he  was  talking 
about,  as  witness  the  pertinence  of  the  appended 
observations : 

"Our  captains  of  finance  and  industry — as  a 
unit — predict  a  prosperous  year  for  1908.  Mere 
predictions,  Mr.  Dealer,  will  not  bring  about  this 
result  as  far  as  you  are  concerned. 

"Some  people  think  prosperity  means  a  time 
when  buyers  are  so  anxious  to  part  with  their 
money  that  it  requires  the  assistance  of  a  couple 
of  policemen  to  keep  them  in  line.  When  you 
make  a  legitimate  profit  on  the  capital  invested 
in  your  business,  you  are  prosperous." 

Other  paragraphs  are  equally  timely  and  redo- 
lent of  horse  sense,  consequently  the  progressive 
dealer  would  study  the  welfare  of  his  own  busi- 
ness by  placing  himself  on  the  waiting  list  of  the 
Douglas  Phonograph  Co. 


EDISON  PASSES  6 1ST  MILESTONE. 


The  Birthday  of  the  Great  Inventor  Honored  by 
His  Associates — Just  a  Big  Family  Reunion. 


On  February  11  Thomas  A.  Edison  passed  the 
sixty-first  milestone  of  his  life.  In  commemora- 
tion of  the  anniversary  the  chiefs  of  the  factory 
and  business  departments  at  the  Edison  plants 
(Orange)  gave  their  honored  principal,  the  world- 
known  inventor  and  original  genius  who  dis- 
covered the  phonograph,  developing  and  perfect- 
ing this  marvel  of  modern  civilization,  a  dinner. 
This  is  the  second  event  of  the  kind,  which  was 
held  in  the  Dutch  room  of  Krueger's  Auditorium, 
Newark,  N.  J.  The  tables  were  arranged  in  the 
form  of  the  letter  E,  and  William  E.  Gilmore, 
president  of  the  National  Phonograph  Co.,  and 
other  of  the  Edison  enterprises,  presided,  acting 
as  toastmaster,  a  function  he  filled  admirably. 
The  sole  guest  of  the  evening,  Thomas  Alva  Edi- 
son, sat  at  Mr.  Gilmore's  right,  with  James 
Burke,  an  electrician  of  note,  at  his  left.  The 
"wizard"  was  in  a  particularly  happy  frame  of 
mind,  and  when  oif  duty  and  away  from  his 
laboratories,  he  is  the  personification  of  jovial 
good  nature,  enjoying  everything  to  the  fullest 
extent. 

As  is  customary,  the  songs  of  the  day  were 
made  the  most  of,  with  Mr.  Edison  as  the  theme. 
The  verses  were  written  by  Walter  H.  Miller, 
manager  of  the  Edison  recording  laboratory,  and 
the  solos  were  rendered  in  capital  style  iby  Harry 
Anthony,  with  a  tenor  voice  like  a  flute,  and 
Ed.  Meeker,  whose  rich  baritone  resembled  the 
sweet  tones  of  the  French  horn.    Both  are  on 
the  record  staff  of  the  Edison  talent,    pne  of 
these  songs,  a  parody  on  "Harrigan,"  follows: 
"Who  is  the  man  that  is  with  us  here  to-night? 
Edison,  that's  him. 
Who  is  the  man  that  is  sitting  on  his  right? 

Gilmore,  that's  hini. 
For  we're  just  as  proud  of  them  both  as  you  can  see. 
As  any  man  in  the  world  could  be. 
Who  is  the  gent  that  is  crazy  to  experiment? 
Edison,  that's  him. 

Chorus. 

E-D-I-S-O-N,  a  grand  old  man  is  he, 
Proud  of  all  the  Yankee  blood  that's  in  him. 
Never  a  word  a  man  can  say  against  him, 
Edison,  he's  always  in  the  swim. 

Is  a  name  that  a  shame  has  never  been  connected  with, 
Edison,  that's  him. 
Another,  a  take  off  on  "I'm  Afraid  to  Go  Home 
in  the  Dark,"  which  was  greatly  enjoyed  by  Mr. 
Edison,  is  appended: 

"The  wizard  has  a  battery,  of  storage  type  maybe. 
It  keeps  him  working  overtime,  such  faith  in  it  has  he. 
Sometimes  he  goes  without  his  lunch  and  often  stays  ail 
day. 

That  doesn't  worry  him  a  bit;   such  work  for  him  is 
play. 

When  Mrs.  E.  demands  the  reason  why, 
Says  he,  'I'll  tell  the  truth  or  die. 

"  'Madam,  dear,  just  listen  here  ;  I'm  afraid  to  go  home 

in  the  dark. 
The  muckers  are  all  ready  to  go  upon  a  lark. 
If  I  don't  stay  down  at  the  laboratee- 
They'll  think  I'm  an  easy  mark. 
There  is  no  place  like  home,  sweet  home, 
I'.ut  I  am  afraid  to  go  home  in  the  dark.'  " 

There  were  no  speeches,  and  after  the  singing 
the  latest  kinetoscope  pictures  were  enjoyed.  The 
following  were  present:  R.  A.  Bachmann,  W.  G. 
Bee,  W.  M.  Brodie,  F.  A.  Burnham,  Jr.,  W.  H.  A. 
Cronkhite,  D.  A.  Dodd,  F.  K.  Dolbeer,  N.  C. 
Durand,  F.  L.  Dyer,  W.  E.  Gilmore,  J.  B.  Helm, 
A.  M.  Hird,  A.  C.  Ireton,  W.  S.  Mallory,  L.  C.  Mc- 
Chesney,  H.  F.  Miller,  John  V.  Miller,  W.  H.  Mil- 
ler, J.  H.  Moran,  A.  T.  Moore,  H.  I.  Moyer,  C.  S. 
Osborne,  Fred  Ott,  William  Pelzer,  E.  H.  Rogers, 
Walter  Stevens,  A.  P.  Waterman,  Peter  We'ber, 
A.  Westee,  C.  H.  Wilson,  Albert  Wurth,  Charles 
Wurth. 


MR.  EASTON  MEETS  WITH  ACCIDENT. 


Coming  in  to  New  York  from  his  home  at 
Areola,  N.  J.,  on  an  express  of  the  Susequehanna 
&  Western  Railroad,  January  23,  Edward  D. 
Easton,  president  of  the  Columbia  Phonograph 
Co.,  General,  had  a  miraculous  escape  from  death. 
He  was  accompanied  by  William  Morse,  recently 
of  the  company's  wholesale  selling  force,  and  as 
they  were  passing  from  one  car  to  another,  and 
while  rounding  a  sharp  curve,  a  lurch  of  the 


train,  loosening  Mr.  Baston's  hold  on  the  plat- 
form rails,  threw  him  off.  Mr.  Morse,  missing 
Mr.  Easton,  had  the  train  stopped  at  once  and 
backed  up,  when  they  found  him  lying  alongside 
the  track  in  a  semi-conscious  condition.  Mr. 
Easton  was  taken  at  once  to  the  Hackensack 
Hospital,  and  on  an  examination  his  head  was 
foirad  to  have  been  severely  cut,  and  otherwise 
bruised  as  he  landed  on  his  left  shoulder.  Mr. 
Easton  was  removed  to  his  home  later  and  this 
week  the  reports  of  his  condition  from  the  physi- 
cian in  charge  are  very  favorable. 


VICTOR  CO.'SJ^INE  SHOWING. 

Their  January  Business  Shows  an  Increase  of 
25  Per  Cent.  Over  December — Improvement 
in  Trade  Most  Marked. 

(Special  to  The  Talking  .Mni'liino  Wurld.  i 

Camden,  N.  J.,  Ftb.  11,  1908. 
It  will  no  doubt  be  reassurin:;  to  the  talking 
machine  industry  to  leavn  that  the  January  busi- 
ness of  the  Victor  Co.  was  almost  25  per  cent, 
ahead  of  December  business  in  records,  and  ma- 
chine shipments  showing  no  falling  off.  Louis 
F.  Geissler,  general  manager,  said:  "Up  to  date 
in  February,  our  record  shipments  are  the  best 
for  the  same  number  of  days  in  any  month  since 
November,  the  machine  shipments  for  the  same 
date  a  small  percentage  behind  recent  months, 
so  that  on  the  whole,  it  seems  that  the  talking 
machine  industry  is  the  least  hurt  of  any  so  far 
reported.  It  would  seem  to  be  a  department  that 
music  dealers  and  merchants  can  push  to^  ad- 
vantage during  these  strenuous  times.  People 
wish  amusement,  and  there  is  no  divertisement 
so  entertaining,  versatile  and  cheap  as  the  talk- 
ing machine." 


0.  A.  GRESSING  APPOINTED  MANAGER. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Feb.  12,  1908. 
O.  A.  Gressing,  well  known  to  the  trade  in 
Chicago,  and  in  fact,  throughout  the  country,  has 
been  appointed  manager  of  the  St.  Loiiis  Talk- 
ing Machine  Co.,  of  St.  Louis,  distributors  for  the 
Victor  talking  machines.  Mr.  Gressing,  who  has 
made  Chicago  a  sort  of  unofficial  headquarters 
for  some  time  past,  left  a  day  or  two  ago  for 
the  Victor  factory  at  Camden,  N.  J.,  to  post  up 
before  going  to  the  Mound  City  to  assume  his 
new  duties. 

Mr.  Gressing  resigned  as  traveler  for  Strich  & 
Zeidler,  piano  manufacturers  of  New  York,  in 
order  to  go  with  the  St.  Louis  company.  He  has 
a  wide  acquaintance  with  the  music  dealers  in 
the  Southwest,  as  well  as  in  other  sections,  and, 
besides  a' good  salesman,  and  a  man  of  unusually 
fine  personal  qualities  and  address  has  had  ex- 
tensive experience  in  the  line  of  credits  and 
office  management.  He  is  well  fitted  for  the  re- 
sponsible position  which  he  has  been  called 
ui)on  to  assume. 


MUSICPHONE  CO.  INCORPORATED. 

The  Musicphone  Talking  Machine  Co.,  Jersey 
City,  N.  J.,  have  been  incorporated  with  a  capi- 
tal of  $100,000  for  the  purpose  of  manufacturing 
talking  machines.  Incorporators:  Fred  Knowl- 
ton,  E.  J.  Forham  and  W.  B.  Allen. 


The  Gibbs  stop  attachment  for  Edison  Home 
and  Standard  phonographs  referred  to  in  an  ad- 
vertisement elsewhere  has  come  in  for  much  fa- 
vorable notice  from  the  trade. 

BUSINESS    FOR  SALE 

A  large  and  profitable  Talking  Machine  and 
Sporting  Goods  Business;  established  14  years 
in  city,  population  35,000,  25  miles  from  N.  Y. 
City.  Lines  handled  are  Edison,  Victor,  Zono- 
phone  and  Columbia.  It  presents  an  opportunity 
for  someone  to  step  into  a  prosperous  going 
business  and  make  money.  I  will  sell  all  or  a 
substantial  interest  to  a  good  live  man  with  a 
good  capital;  prefer  to  sell  all  on  account  of 
poor  health;  only  those  meaning  business  write; 
all  matters  pertaining  to  same  held  strictly  con- 
fidential. Address  "OPPORTUNITY,"  care  Talk- 
ing Machine  World,  1  Madison  Ave.,  New  York. 


34 


THE  TALKING  JMACHIKE  WORLD. 


Our  Always  Complete  Stock  of 

EDISON 


Phonographs  and  Records 


Is  in  better  condition  than  ever  before. 
This  fact  should  interest  Country  Dealers. 


It  will  save  expense  and  delay  to  have 
of  your  orders  filled  and  shipped  the  day  received. 


100^" 


A  SUGGESTION: 


When  New  Customers  are  scarce,  get  busy  with  your 
Old   Customers ;   sell   them   any  of   the   following : 


Practical  and  Useful  Accessories 

EUREKA  RECORD  CABINETS^F^^tectmn  and  accessibility  combined.    A  place 
FOR  DISC  OR  CYLINDER  RECORDS  '  lot  cach  Tecord  and  each  record  in  its  place. 

TRUETONE  AMPLIFYING  HORN  ^^^^^  entirely  of  wood,  improves  the  tone 
FOR  CYLINDER  OR  DISC  MACHINES  '  and  Increases  the  volume. 

MORRISEY  REPEATING  AT  lACH  WENT  ^Easily  attached-no  holes  to  dmi  - 
FOR  EDISON  HOME  and  TRIUMPH  PHONOGRAPHS  '  Quiclcly  adjusted  to  any  length  record. 

I^II  KFQI  VKfT  riF'l/irT  ^  ^^-^'^  Edison  Standard  Home  and  Triumph  Phonographs. 

WW  U_j£B.M_Jkr91_J  I  Ji!&Mll  W  JL^^MIi  ^  AutOnidliCdlly  '!^'">'''  '.'"^  machine  at  the  end  of  a  record 


Starts  the  machine  when  placing  record  on  mandril. 


rr|T  r|¥]\T|^  If  ODIVC  ^  Searchlight  metal  and  Ideal  leather. 

F  VFljLFIillO  IlvFIl.l^j|i^  convenience  in  carrying  machines  from  place  to  place,  etc. 

\-w  f  T'r|l\IF'Ql   IVyiOrilF'IF'K  ^  ^  sound  regulator  for  Victor  Taper  Arm  Machines,  adds 
'-'^   lVl\f  Oir  lUili./ no  weight  to  speaker— operated  while  machine  is  playing. 

Nil     We  carry  in  stock  all  Standard  Supplies  and  Accessories 
•         HORNS,  CRANES,  CARRYING   CASES,   etc.,   etc.,  etc. 


THE  TALKING  MACHINE  WORLD. 


36 


TIMELY  TALKS  ON  TIMELY  TOPICS 


The  matter  of  insurance  on  stock  is  one  ol 
prime  importance,  and  the  companies  are  posi- 
tively opposed  to  accepting  other  than  a  flat 
valuation  for  records.  Seemingly  they  cannot 
understand  or  are  indifferent  to  the  distinctions 
of  high-price  operatic  and  the  average  record. 
This  applies  to  discs  mainly.  In  cylinder  rec- 
ords the  appraisement  is  easily  made  when  a 
loss  is  to  be  adjusted,  as  the  cost  is  fixed  and, 
barring  a  certain  list  of  opera  selections,  can  be 
easily  ascertained.  With  discs  it  is  different,  but 
the  distinction  and  the  difference  the  fire  insur- 
ance companies  are  not  disposed  to  recognize. 
In  other  words,  they  bluntly  refuse  to  accept  a 
risk  unless  a  flat  valuation  is  designated  in  the 
policy.  Concerns  who  have  had  this  experience 
rather  than  jeopardize  their  business,  have  named 
60  cents  as  a  fair  figure,  to  cover  every  grade 
of  record  in  the  event  of  a  fire  loss. 


While  on  the  question  of  records,  some  of  the 
best-informed  and  most  intelligent  jobbers  and 
dealers  are  raising  objections  to  the  reproducing 
of  the  same  music  selections  by  different  voices. 
It  is  admitted  varying  grades  of  quality  and 
finish  are  created  by  this  practice  from  which  a 
dealer  can  make  his  choice.  The  dealer,  on  his 
part,  feels  disposed  to  order  all  the  numbers  of 
this  kind,  judging  there  might  be  a  call  for  the 
entire  issue.  At  the  same  time  it  is  urged  were 
only  one  record  of  this  kind  listed,  the  public 
would  be  just  as  well  satisfied,  and  the  dealer 
would  not  take  the  chances  of  accumulating 
dead  stock,  to  say  nothing  of  the  resulting  con- 
fusion. 


Speaking  of  dead  record  stock,  the  views  of 
Bmil  Rink,  general  manager  of  the  Interna- 
tional Talking  Machine  Co.,  of  Berlin,  Germany, 
appearing  on  another  page,  are  an  interesting 
contribution  to  this  vexing  subject.  He  frankly 
admits  the  problem  of  overcoming  this  disturb- 
ing factor  in  the  trade  is  no  light  task,  and  the 
remedy  proffered  by  his  company  and  allied  in- 
terests is  a  step  in  the  right  direction.  Mr. 
Rink  is  an  extremely  practical  talking  machine 
man,  and  his  study  of  every  phase  of  the  sub- 
ject has  been  close  and  attentive,  with  the  object 
of  removing  as  many  obstacles  and  eliminating 
as  much  friction  as  possible  in  the  transaction 
of  a  profitable  business  to  the  manufacturer, 
jobber  and  dealer,  a  consummation  devoutly  to 
be  wished. 


The  record  exchange  proposition  is  a  for- 
midable one,  as  the  manufacturers  frankly  ad- 
mit. It  has  been  an  open  question  whether  such 
an  institution  is  to  be  a  permanent  or  only  an 
occasional  relief.  Considering  the  maintenance 
of  the  protected  price,  whereby  a  dealer  cannot 
make  a  "bargain"  or  ("sacrifice"  sale  in  order  to 
clean  up  slower-moving  or  absolute  "dead" 
goods,  there  should  be  a  way  out  of  the  dilemma. 
One  of  the  latest  comers  in  the  record-making 
field  bind  themselves  to  a  quarterly  exchange. 
The  plan  is  said  to  work  well,  so  far.  The  large 
companies  may  eventually  adopt  something  of 


this  kind;  perhaps  at  not  so  frequent  an  interval, 
but  they  would  be  obliged  to  install  a  permanent 
department  to  care  for  so  impressive  a  depar- 
ture. In  the  meantime  the  matter  of  creating 
an  exchange  of  records  with  customers  is  being 
broached.  The  arguments  advanced  favoring 
such  a  radical  step  sound  plausible  in  the  ab- 
stract, but  when  it  is  regarded  as  a  concrete 
proposition  it  is  glanced  at  askance.  Perhaps 
more  will  be  heard  of  this  suggestion  in  the 
immediate  future,  but  it  must  be  submitted  in 
a  more  substantial  form,  with  the  haziness  of 
the  dreamer  removed,  else  it  will  receive  short 
shrift. 


With  the  general  "knocking"  being  indulged 
in  by  artists  and  composers  regarding  the  me- 
chanical music  maker,  player-piano  and  talking 
machine,  it  is  quite  a  relief  to  hear  these  in- 
struments praised  and  in  a  sincere  way,  too. 
Mary  Garden,  one  of  the  stars  of  the  Hammer- 
stein  opera  company,  is  quoted  as  follows  in 
Everybody's  magazine: 

"One  great  drawback  for  the  masses  here  is 
that  the  opera  season  lasts  but  a  few  months, 
and  that  the  prices  of  the  limited  number  of 
representations  during  that  brief  period  are  so 
very  high  that  the  people  generally  cannot  afford 
to  go.  It  is  dreadful  to  me  to  realize  that  it  is 
the  very  people  whose  souls  long  for  music,  and 
who  sooner  or  later  will,  I  believe,  be  the  chief 
factors  in  building  it  up  here,  as  ,they  have  been 
in  Europe,  who  are  now  denied  the  opportunity, 
not  only  of  satisfying  themselves,  but  of  lending 
their  aid  to  the  spread  of  art  feeling  and  com- 
prehension. 

"That  there  is  a  distinct  longing  for  music 
among  the  masses  is  indicated  by  the  enormous 
demand  for  the  music  furnished  by  the  mechan- 
ical piano  and  the  various  talking  machines. 
These  clever  devices  have  brought  the  great 
compositions  and  the  great  artists  within  the 
reach,  indeed  within  the  homes,  of  almost  every 
one,  and  have  brought  them  there  without  the 
handicap  of  critical  cant  or  of-  absurd  preten- 
sions to  knowledge." 


On  the  occasion  of  his  sixty-first  birthday,  Feb- 
ruary 11,  Thomas  A.  Edison,  inventor  of  the 
phonograph,  and  a  world  wonder  when  the  meas- 
ures of  his  accomplishments  are  recorded,  was 
the  guest  of  his  associates  in  the  Orange.  N.  J. 
plants  and  in  the  business  departments  of  ■  his 
several  companies,  in  the  evening  at  a  dinner.  It 
was  an  informal  affair,  but  it  is  an  occasion, 
this  being  the  second  event  of  the  kind,  when 
Mr.  Edison  is  surrounded  by  his  intimate  friends 
and  co-workers.  Unless  absorbed  in  the  unravel- 
ing of  some  knotty  scientific  or  mechanical  prob- 
lem, Mr.  Edison  is  the  ideal  democrat  in  man- 
ners, speech  and  appearance.  Nowhere  is  this 
kindly  disposition,  coupled  with  his  natural  mod- 
esty and  simplicity  of  bearing,  so  emphasized  as 
at  this  birthday  party.  Never  a  speechmaker  he 
enjoys  the  compliments,  fun-making,  stories, 
singing  and  the  entertainment  features,  with  the 
frankness  and  unconventionality  of  a  boy,  and. 


so  to  speak,  "joy  is  unconflned."  This  year  s 
annual  reunion,  with  Mr.  Edison  as  the  sole 
guest,  has  been  no  exception  to  the  pleasure, , 
which  is  mutual,  and  the  "wizard  of  the  world" 
is  to  be  congratulated  on  his  excellent  physical 
and  superb  mental  condition  despite  his  sixty- 
one  years  of  an  honorable  and  brilliant  life. 
Many  fine  tributes  have  been  paid  the  subject  of 
these  remarks  by  prominent  newspapers  apropos 
the  anniversary  celebration. 


A  book — only  another  one,  by  the  way — just 
published  is  a  life  of  "Thomas  A.  Edison,"  by 
Francis  A.  Jones.  The  author  says  in  its  prepara- 
tion he  had  "the  assistance  of  Mr.  Edison  him- 
self, of  Mrs.  Edison  and  of  many  friends  of  the 
inventor."  This,  may  b§  true  but,  at  the  same 
time,  the  officers  of  the  National  Phonograph  Co., 
who  meet  Mr.  Edison  daily,  say  Mr.  Jones  is 
unknown  to  them.  However,  that  is  neither  here 
nor  there.  The  work  is  not  particularly 
valuable  from  a  biographical  point  of  view,  yet 
its  appearance  at  this  time  is  a  happy  coincidence 
and  proves  the  great  public  is  keenly  alert  to  the 
magnificent  work  this  wonderful  man  has  done, 
and  every  scrap  of  information  concerning  his 
history,  personal  habits  and  characteristics  are  a 
never  failing  source  of  interest.  Hoch  der 
Edison! 


A  news  report  from  sunny  Italy  is  to  the  effect 
that  the  leading  operatic  singers,  male  and 
female,  are  leaving  for  the  United  States  as  rap- 
idly as  offers  are  being  made  for  their  services. 
So  fast  has  this  been  going  on  that  the  depletion 
is  being  commented  upon  in  rather  a  sad  tone  by 
the  vocal  authorities  over  there.  In  fact,  this 
feeling  has  reached  so  acute  a  stage  that  the 
Italian  newspapers,  in  a  mournful  strain,  ex- 
press their  dissatisfaction  by  saying,  if  this 
wholesale  departure  for  America  continues,  "after 
a  while  we  will  have  to  depend  upon  the  talking 
machine  records  for  the  famous  voices  of  our 
land."  At  that  our  foreign  friends  have  good 
cause  for  satisfaction,  if  not  altogether  pleased 
over  the  situation,  as  the  records  represent  the 
very  best  efforts  of  the  vocalists  reproduced  in 
a  masterly  finished  style. 


Why  the  double-faced  or  duplex  records  do  not 
command  a  better  sale  here  than  abroad  puzzles 
the  people  interested  in  the  export  trade.  In  Europe 
and  South  American  countries  these  records  are 
indispensable,  if  the  reports  of  those  familiar 
with  the  branch  of  the  business  can  be  relied 
upon.  These  experts  declare  it  is  a  waste  of 
good  material  to  simply  use  one  side  of  the 
record  when  the  other  is  vacant  or  idle.  To  fol- 
low the  facts,  the  experiment  has  been  tried  here, 
but  without  success,  and  those  acquainted  with 
the  efforts  made  aver  the  trial  was  not  along 
the  proper  lines.  That  is  to  say,  the  samples 
sent  the  trade  were  few,  and  the  price  was  no 
inducement.  In  other  words,  those  who  are  firm 
believers  in  the  future  of  the  duplex  record  in 
domestic  trade  say  the  price  should  be  little  if 
anything  above  that  of  the  ordinary  disc.  The 
attempt  to  charge  nearly  double  the  price  is 
futile  if  not  absolutely  folly;  and  until  this 
policy  is  adopted  the  double-face  disc  will  continue 
to  remain  in  innocuous  desuetude. 

(.Continued  on  page  38.) 


IBL-E  MORN 


Victor  H. 
Rapke, 

1661  Second  Ave., 
NEW  YORK 


HasNoEqual 

Model  No.  I 
List  Price,  $5  i 

ORDER 

THROUGH 
YOUR  JOBBER 


36 


THE  TALKING  MACHINE  WORLD. 


THE  PROMISE  A 


QuicK  Hits  and  J 
the  Place  of 


Aivd  "The  One  Big  Leak"  is  Being 
Plugged,  Sure  Eivoxigh 


Hits  while  they  are  hits,  and  no 
more  monthly  lists." 

We  intend  that  all  the  record  "hits" 
we  issue  shall  take  hold  with  the  public, 
just  as  our  January  announcement  took 
hold  with  the  dealers.  | 

And  we  couldn't  hope  for  anything 
better  than  that. 

If  by  any  possibility  you  didn't  gather 
the  full  significance  of  our  announcement 
last  month  you  ought  to  re-read  this  one 
paragraph  : 

"As  manufacturers,  we  could  keep 
this  monthly  list  business  going  indefinite- 
ly :  and  likewise  we  are  probably  best  able 
and  most  willing  to  assume  all  the  re- 
sponsibility of  putting  an  end  to  it.  We 
know  that,  just  as  we  have  been  the 
pioneers  in  this  business  for  twenty  years, 
it  is  up  to  us  to  be  the  pioneers  now.  The 
burden  of  forty  or  fifty  new  records  every 
month,  with  the  consequent  load  of  over- 
stocking and  deadstocking,  is  a  burden 
that  the  dealer  knows  is  getting,  more 
unbearable  every  month,  and  we  propose 
to  take  that  burden  off  our  dealers' 
shoulders  at  once,  whether  anybody  else 
in  the  trade  follows  us  or  not. 

The  dealer's  prosperity  is  ours — of 
course — and  the  dealer  would  not  prosper 
much  longer,  if  this  one  big  hole  in  his 
cash  drawer  couldn't  be  stoppered. 


TRIBUNE  BUILDI 

Columbia  Disc  and  Cylinder  Hecords  fit  any  Talking  Machine  and  /I 


THE  TALKING  MACHINE  WORLD. 


37 


ND 


THE 


PROOF 


ure  Sellers  TaKe 
Monthly  Lists 


Six  new  Columbia  records  have  just  been  placed  on 
sale  without  regard  to  the  calendar. 

Four  are  from  "A  Waltz  Dream" — the  new  musical 
piece  that  has  just  made  a  sensation  on  Broadway;  .these 
four  most  emphaticall}'  come- under  the  head  of  "hits,"  and 
they  are  out,  and  turning  into  cash  several  weeks  ahead  of 
the  old  plan — special  printed  matter  and  window-strips 
ready  to  help  the  dealer  make  the  turn-over. 

Two  others  are  more  of  the  "Merry  Widow"  music, 
and  are  sure  to  be  big  sellers. 

"WALTZES  FROM  THE  OPERETTA  "A  WALTZ  DREAM." 
A  perfect  record  of  the  orchestral  part  of  the  production  which 
all  New  York  is  talking  about,  and  which  furnishes  the  musical 
theme  of  the  piece. 

Columbia  XP  Cylinder  Record  No.  33222.  Columbia  10-inch  Di.sc  No. 
3763,  played  by  Prince's  Orchestra. 

"PICCOLO."  A  "huffo-duet,"  happy  and  captivating  from 
beginning  to  end.  The  words  are  clever  and  the  music  is  of 
extraordinary  merit. 

Columbia  XP  Cylinder  Record  No.  33223.  Columbia  10-inch  Di.sc 
Record  No.  3764.  Soprano  and  Baritone.  Duet  by  Miss  Stevenson  and 
Mr.  Stanley.  Orchestra  Accompaniment. 

"LOVE'S  ROUNDELAY."  This  is  one  of  the  distinctive  tri- 
umphs of  the  performance  and  carries  the  air  which  runs  all 
through  the  opera. 

Columbia  XP  Cylinder  Record  No.  33224.  Columbia  10-inch  Disc 
Record  No.  3765.  Baritone  and  Tenor  Duet.  Sung  by  Mr.  Stanley  and 
Mr.  Burr,  Orchestra  Accompaniment. 

"KISS  DUET."  A  languorous,  dreamy,  divine,  ecstatic  kiss- 
ing song  which  will  fire  the  coldest  heart,  besides- charming  every 
listener  with  the  unusual  character  of  the  music. 

Columbia  XP  Cylinder  Record  No.  33225.  Columbia  10-inch  Disc 
Record  No.  3766.  Soprano  and  Tenor  Duet.  Sung  by  Miss  Marsh  and 
Mr.  Van  Norden,  Orchestra  Accompaniment. 

"MAXIM'S."  Tenor  solo  by  Harvey  Hindermeyer,  with 
orchestra  accompaniment.  The  gayest,  happiest,  most  rollicking 
solo  in  the  entire  production.  Recorded  on  Columbia  Records 
exactly  as  sung  in  the  operetta. 


Columbia  XP  Cylinder  Record.  No.  33221. 
Record,  No.  3761. 


Columbia  10-inch  Disc 


"WOMEN."  The  instantaneous  chorus  hit;  tuneful,  melodi- 
ous, yet  as  lively  and  as  jolly  an  air  as  has  been  heard  for  a  long 
time. 

Columbia  XP  Cylinder  Record.  No.  33220.      Columbia  10-inch  Disc 
,  Record.  No.  3762.     Sung  by  the  Columbia  Male  Quartette,  with  orchestra 
accompaniment. 

This  is  just  plain  MONEY.  Don't 
miss  your  share. 


Jobbers  and  Dealers  say  it's  the 
"Best  Move  in  Five  Years" 


A  new  "standing-room-only"  operetta  has  just  made 
New  York  sit  up  and  take  notice 


EDWARD  JOHNSON  AND  SOI'UIIO  DRANllT 
In  the  "Kiss  Duet." 


"A  WALTZ  DREAM" 

and  the  records  are  already  on 
sale  through  Columbia  jobbers 


p It    Co m pany,  Gen'l 

IG,   NEW  YORK 

jft'c  it  sound  almost  as  good  as  the  Columbia  Graphophone 


38 


THE  TALKIISG  MACHINE  WORLD. 


TIMELY  TALKS  ON  TIMELY  TOPICS. 

yConlinued  from  page  35.) 
It  is  very  gratifying  to  know  that  the  daily 
newspapers  throughout  the  country  are  becom- 
ing sensible  that  to  ridicule  and  belittle  the  talk- 
ing machine  as  a  source  of  entertainment  and 
pleasure  is  neither  fair  nor  just.  An  editorial 
in  a  recent  issue  of  The  World  on  this  subject 
has  been  copied  by  a  large  number  of  the  lead- 
ing papers,  which  have  added  further  comment, 
indorsing  and  heartily  approving  the  views 
therein  expressed.  The  following  •  from  the 
Buffalo  (N.  Y.)  News  reflects  the  corrected  atti- 
tude of  the  journals  that  have  seen  a  "new 
light,"  their  opinions  being  in  the  same  vein: 
"The  wonderful  popularity  of  the  phonograph 
and  the  extent  to  which  it  is  aiding  the  introduc- 
tion of  good  music  into  American  homes  is 
shown  by  the  record  of  sales  for  1908.  More 
than  half  a  million  machines  were  sold  during 
the  year.  In  addition  to  this  the  sale  of  records 
totaled  40,000,000.  Thoughtless  writers  and  ar- 
tists "of  various  newspapers  have  used  the  phono- 
graph as  sort  of  a  stock  subject  for  cheap  ridi- 
cule, but  its  popularity  is  the  talking  machine's 
best  defense." 


BUSINESS  SHOW  CLOSES 

At  the  Coliseum,  Chicago — Exhibitors  Very 
Well  Satisfied  With  Results — Edison  Busi- 
ness Phonograph  Co.  and  Columbia  Phono- 
graph Co.  Represented — The  Former  an  Out- 
growth of  the  National  Phonograph  Co. 


(Special  to  The  Talking  Macliine  World  ) 

Chicago,  111.,  Feb.  8,  1908. 
The  Business  Show,  which  comes  to  an  end 
at  the  Coliseum  to-night,  is  not  quite  as  big  an 
affair  in  point  of  number  of  exhibits  or  in  at- 
tendance as  the  previous  shows,  but  it  has  been 
an  eminently  successful  one  from  the  viewpoint 
of  the  exhibitors.  There  has  been  a  more  strict 
regulation  of  attendance — fewer  children  and 
mere  rubberneckers.  The  two  exhibits  of  com- 
mercial talking  machines  have  fared  very  nicely 
indeed  and  those  in  charge  of  them  speak  of 
many  active  prospects  and  a  number  of  actual 
installations  during  the  week  as  a  result  of  their 
displays. 

The  Edison  Business  Phonograph  had  a  fine 
representation  as  usual,  but  it  was  made  under 
the  name  of  the  Edison  Business  Phonograph  Co., 
instead  of  the  National  Phonograph  Company, 
and  thereby  hangs  a  tale  which  can  best  perhaps 
be  told  in  the  language  of  an  official  statement  as 
follows: 

"We  are  now  ready  to  make  the  selling  of 
Edison  Business  Phonographs  a  dealer's  proposi- 
tion. For  three  years  we  have' been  selling  these 
machines  direct,  through  our  own  branches.  We 
did  this  that  we  might  personally  supervise  their 
use  in  business  houses,  learn  of  any  shortcomings 
in  the  system  and  correct  them.  In  short,  for 
three  years  we  have  been  experimenting  with  the 
result  that  we  are  now  ready  to  offer  the  busi- 
ness world  a  "voice  writing"  system  that  is  per- 
fect. To  take  up  the  distribution  of  these  ma- 
chines in  a  national  way  we  have  organized  the 
Edison  Business  Phonograph  Co..  have  discon- 
tinued the  branches  of  the  parent  company  (the 
National  Phonograph  Co.)  and  will  appoint 
dealers  in  each  locality  to  sell  the  machines. 
We  will  maintain  three  distributing  points.  New 
York,  Chicago  and  Atlanta,  for  the  prompt  ship- 
ment of  goods  and  will  have  a  corps  of  traveling 
salesmen  for  securing  agents  and  giving  them 
every  assistance  in  their  work.  The  thousands 
of  Business  Phonographs  now  in  use  and  making 
good  is  but  an  opening  wedge  to  sales  that  will 
equal  the  typewriter  business  of  the  country." 

The  exhibit  was  in  charge  of  Edwin  C.  Barnes, 
western  manager,  assisted  by  J.  D.  Pahlman  and 
C.  A.  Bergston.  It  showed  the  new  eight-minute 
Edison  business  phonograph,  and  the  spi  ing  mo- 
tor which  runs  thirty  minutes  and  rings  a  bell 
when  almost  run  down.  Special  stress  was  laid 
on  the  new  alternating-current  motor  which  does 
not  vibrate,  does  not  get  hot  and  consequently 
does  not  burn  out.  Frequent  demonstrations 
wore  made  for  the  benefit  of  Interested  visitors 


and  they  were  many.  Handsome  souvenirs  in 
the  shape  of  beautiful  reproductions  of  the  very 
latest  photograph  of  Mr.  Edison  were  distributed. 

The  Columbia  Phonograph  Co.  had,  as  usual,  a 
notable  display  in  the  north  end  of  the  hall,  de- 
voted to  the  Columbia  Commercial  Graphophone, 
in  charge  of  W.  W.  Parsons,  manager  of  the 


Common  Pleas  court  last  week  by  Henry  E. 
Cleveland,  a  stockholder.  The  company  was 
organized  for  the  purpose  of  manufacturing 
phonograph  records,  but  never  got  past  the  pre- 
liminary stages.  The  plaintiff  alleges  that  the 
company  is  not  carrying  on  the  business  for 
which  it  was  organized,  that  It  is  being  mis- 


J.l'l^i.i-X    l;ui..TH   AT   BtSIXESS  SHOW. 


Commercial  Graphophone  branch,  and  E.  A.  Par- 
sons and  Miss  Mclntyre  expert  demonstrator. 

The  full  line  was  shown  to  good  advantage.  A 
shaving  machine  was  in  evidence  in  a  prominent 
location  near  the  aisle  and  E.  A.  Parsons  is 
authority  for  the  statement  that  a  country  barber 


managed,  and  is  daily  incurring  expenses  with- 
out any  business  from  which  it  will  receive  an 
income,  and  that  it  is  unable  to  pay  its  obliga- 
tions. 

The  tangible  assets  are  valuable  only  in  con- 
junction with  its  intangible  rights,  the  plaintiff 


LUMBIA    PHONOGRAPH  CO.  ;v 


COI.lMltl.V    P.OOTI1     .VI     ItrSI.NE.SS  .SHOW. 


viewed  it  with  bulging  eyes,  remarked  that  he 
never  knew  "gosh  darn  it.  that  they  had  got  so 
far  as  to  shave  people  by  machinery,"  and  w'anted 
to  get  prices  and  terms  instanter. 

A  sign  well  displayed  invited  anyone  to  come 
in,  dictate  a  graphophone  and  let  us  transcribe 
it  to  show  you.  Many  took  admntage  of  the 
offer  and  in  this  manner  sent  a  letter  with  a 
minimum  of  effort  on  their  part  to  the  dear  ones 
at  home,  telling  them  all  about  the  show  and 
their  experiences  thereat.  The  Parsons  were  well 
pleased  with  the  results  of  the  exhibit  in  a  busi- 
ness wav. 


alleges,  and  he  says  that  unless  a  receiver  is 
appointed  to  sell  the  property  and  divide  the 
proceeds  among  the  stockholders,  creditors  will 
levy  on  the  assets  and  dispose  of  them  at  a  loss. 


WANT  RECEIVER  FOR  TACOMA  MFG.  CO. 

I  S|ii>iiiil  1(1  'I'lic  'I'lilldiif;  Mncliliu-  Woilil.) 

Toledo.  O..  Feb.  .5.  1908. 
Application  for  the  appointment  of  a  receiver 
for  the  Tacoma  Manufacturing  Co.  was  made  to 


The  name  "Edisonia."  as  applied  to  talking 
machine  concerns  or  moving  picture  places,  can- 
not be  used  without  the  consent  of  Thomas  A. 
Edison.  This  is  the  decision  of  the  United  ^ates 
Circuit  Court,  Philadelphia,  Pa.,  in  a  suit  brought 
by  Mr.  Edison  against  James  McCusker,  pro- 
luietor  cf  an  amusement  parlor  in  tiat  city. 
The  ptM-nianent  writ  of  injunction  and  the  decree 
wore  issued  .Tan.  7. 


The  Talking  Machine  Co..  of  Chicago,  were  not 
affected  by  the  fire  which  occurred  in  their  build- 
ing on  Fel).  imh. 


THE  TALKING  MACHINE  WORLD. 


3d 


'TALKER"  USED  TO  GIVE  RETURNS 


At  Recent  Municipal  Election  Held  in  Belfast, 
Ireland — Papers  Slow  in  Comparison. 


(Special  to  The  Talking  Machine  World.) 

Belfast,  Ireland,  Feb.  3,  1908. 
The  talking  machine  enjoyed  what  is  popularly 
described  as  "a  field  day"  on  Jan.  15,  in  connec- 
tion with  the  Belfast  municipal  elections.  Under 
special  arrangement  made  between  the  Citizens' 
Association  and  T.  Edens  Osborne,  the  name's  of 
the  successful  candidates  for  each  of  the  thirteen 
city  wards  (or  districts)  were,  as  soon  as  offi- 
cially declared,  recorded  by  the  said  gentleman 
personally  on  a  Pathe  blank  placed  on  an  Edison 
"Standard";  the  record  thus  made  was  instantly 
transferred  to  a  "sound-magnifying  Columbia 
phonograph,"  and  reproduced,  in  fact,  "thundered 
forth,"  through  a  56-inch  copper  trumpet  from 
the  second  fioor  of  the  association's  ofiices,  to  a 
dense  crowd  assembled  in  the  leading  thorougli- 
fare  of  the  city — Royal  avenue.  Simultaneously 
the  same  information  was  flashed  on  a  screen 
(erected  at  a  right  angle  to  the  facade  of  the 
building),  by  a  limelight  lantern.  This  novel 
combination  of  light  and  sound  appealed  to  both 
eye  and  ear  of  the  assembled  citizens,  and  was 
warmly  appreciated.  Evidently  the  Belfast  even- 
ing papers — who  made  no  allusion  to  the  demon- 
stration— were  jealous  becalise  the  crowd  re- 
ferred to  had  been  phonographed  the  election 
results  long  before  the  said  papers  could  para- 
graph the  news  in  "cold  type." 


LIST  PRICES  AND  DISCOUNTS. 


The  Subject  of  a  Very  Interesting  Chat  With 
J.  Newcomb  Blackman — Why  Small  Manu- 
facturers Fail  to  Sell  More  Supplies. 

List  prices  and  discounts  and  their  effect  on 
the  sale  of  supplies  have  been  the  subject  of 
careful  study  by  J.  Newcomb  Blackman,  pro- 
prietor   Blackman    Talking    Machine    Co..  and 


in  a  recent  chat  with  The  World,  he  said: 
"We  are  almost  daily  approached  by  people 
who  have  something  new  to  offer  in  the  talking 
machine  supply  line.  In  most  cases  the  list 
price  is  so  high  that  the  retail  sale  would  be 
very  limited.  In  other  cases  the  discounts 
offered  to  the  jobber  and  dealer  are  so  small  as 
to  offer  very  little  inducement. 

"The  successful  sale  of  an  article  depends 
first  upon  its  merit;  second,  in  standing  back  of 
the  goodj;  third,  in  a  liberal  campaign  of  ad- 
vertising, to  let  people  know  that  you  have 
something  good  to  offer;  fourth,  in  providing 
profit  for  the  jobber  and  dealer  that  will  pay  him 
to  fill  the  demand  and  push  the  further  sale  of 
the  goods. 

"I  am  often  criticized  for  not  selling  many 
articles  because  the  discounts  are  not  suflieient 
for  both  jobber  and  dealer,  but  this  is  usually 
where  the  profit  is  less  than  is  made  on  ma- 
chines and  records. 

"Records  and  machines  are  sold  by  the  thou- 
sands, and  fortunes  are  spent  by  the  manufac- 
turer in  creating  a  demand.  I  therefore  argue 
that  the  dealer  or  jobber  cannot  be  expected  to 
create  the  demand  on  a  small  supply  article,  and 
then  be  satisfied  with  much  less  profit  than  he 
makes  on  machines  or  records.  I  have  made  it 
a  point  on  whatever  supplies  I  market  to  make 
the  list  price  low  and  the  discounts  large  for 
both  the  jobber  and  dealer,  for  I  do  not  think 
that  small  articles  will  receive  the  attention  that 
is  required  to  make  a  success  unless  the  profit 
is  at  least  as  much  as  on  machines  and  records. 

"The  talking  machine  and  record  business  is 
so  firmly  established  on  a  price  restriction  basis 
that  it  is  also  essential  to  offer  the  same  protec- 
tion when  possible  even  on  supplies.  I  would 
rather  sell  10,000  of  an  article  of  merit  under 
a  liberal  policy  than  5,000  bringing  the  net 
profit  the  same  but  without  a  liberal  policy,  for 
in  the  former  case  the  additional  5,000  sales 
advertise  and  stimulate  the  further  sale  of  the 
goods.  These  facts  may  enlighten  some  manti- 
facturers  of  supplies  and  account  for  the  failure 
of  large  sales  in  some  cases." 


CASH  SALES  PREDOMINATE 

In  Cincinnati  With  an  Increasing  Demand  for 
High  Grade  Machines — A  Clever  Wurlitzer 
Window — Run  on  Merry  Widow  Records — 
Link's  Clever  System  of  Handling  Records. 


(Special  to  The  Talldng  Machine  World.) 

Cincinnati,  0.,  Fdh.  12,  1908. 

The  trade  conditions  in  and  about  Cincinnati 
during  January  have  been  peculiar — much  out  of 
the  ordinary.  Business  has  been  good,  but  sales 
have  included  few  large  orders,  and  everything 
is  on  a  cash  basis.  The  peculiar  feature  is  that 
record-breaking  sales  of  last  fall  should  have  been 
almost  wholly  along  credit  lines,  and  when  busi- 
ness subsided  to  more  conservative  proportions, 
that  no  credit  was  asked,  but  the  cash  was  imme- 
diately forthcoming.  An  unwarranted  over-de- 
veloped conservatism  is  probably  the  explanation. 

The  house  of  Wurlitzer  reports  a  gradual  and 
gratifying  betterment  of  business  conditions  gen- 
erally, and  as  usual,  are  contributing  their  share 
toward  bringing  it  about.  One  of  the  Wurlitzer 
show  windows  that  has  attracted  much  attention 
on  Fourth  street  contains  an  original  exhibit  in 
the  form  of  a  Japanese  pagoda  built  of  Japanese 
bamboo,  and  the  "fiber  needle"  in  the  various 
stages  and  processes  of  manufacture,  from  the 
rough  stalk  to  the  highly  polished  "fiber  needle." 

The.  Kentucky  tobacco  troubles  have  affected 
the  local  jobbers  considerably,  and  until  they  are 
settled  in  some  way,  the  effects  will  prevail. 

The  salesmen  throughout  the  town  whose 
duties  demand  that  they  become  familiar  with 
the  "airs  that  charm,"  especially  referring  to  the 
handling  of  records  and  sheet  music,  are  of  one 
mind  with  the  victim  or  hero  of  the  new  song, 
"I'm  Looking  for  the  Man  that  Wrote  The 
Merry  Widow."  If  there  ever  was  a  drive — a 
piece  of  music  that  was  a  fad,  "The  Merry 
Widow"  is  it.  Whenever  a  customer  steps  up, 
the  salesman  automatically  and  unconsciously 
reaches  for  the  record  or  the  music  of  "The 
Merry  Widow." 

George'  H.  Link,  1711  Vine  street,  has  a  very 


INDESTRUCTIBLES  ARE  TRUMPS 

And  wc  hold  the  Tftimp  Catd 

The  Norcross  Reproducer 

Constructed  Especially  for  Indestructible  Records. 

Produces  an  unparalleled  volume  of  tone,  and  immeasurably  superior  to  anything  in  its  class.   It  reproduces  the 

human  voice  as  nature  created  it— in  all  its  fullness  and  purity. 

It  does  not  sound  like  a  machine— It's  the  real  thing. 

PRICE  (including  wood  diaphragm)  $7.50.    Type  for  Edison  machines  now  ready.    That  for  Columbias  to 

follow  soon. 


The  biggest 
surprise  to  the 
talking  ma- 
chine common- 
ity  in  years. 


THE  DIAPHRAGM  IS  KING 

OUR  LATEST  NOVELTY  IS  THE 

WOOD  DIAPHRAQAl 

F'or  IVfodel   C  and   Columbia  Reproducers 

When  subjected  to  the  impact  of  sound  wood  is  the  most  resilient  of  all  known  substances.  This  is  proven 
by  its  successful  use  in  violin  bodies  and  sounding  boards  for  pianos.  No  other  material  can  take  its  place.  By 
a  new  and  novel  process  we  have  succeeded  in  making  a  four-ply  composite  diaphragm,  two  of  very  thin  wood 
and  two  of  cotton  stalk  tissue,  all  of  which  is  compressed  within  a  thickness  of  6/lOOOths  of  an  inch.  The  re- 
production by  this  diaphragm  is  truly  marvelous.  Every  detail  of  sound  and  tone  finesse  that  is  capable  of  being 
recorded  is  brought  out  by  this  invention.  It  proves  conclusively  that  the  art  of  recording  has  been  far  in  advance 
of  the  methods  of  reproduction. 

PRICE,  INCLUDING  CROSS  HEAD  AND  LI>K,  $1  EACH. 


Don't  be 
slow. 

Get  tfp  to 
date  qtfick. 


Norcr OSS  Phonograph  Co. 


New  Lang  BIdg.,  662  Sixth  Ave.  (39th  St.) 
==  NEW  YORK  CITY  ^= 


40 


THE  TALKING  INIACmNE  WORLD. 


clever  system  in  handling  records.  As  soon  as  a 
new  record  is  added  to  stock,  he  places  it  in  a 
large  heavy  envelope,  with  proper  description. 
When  the  record  is  sold  the  envelope  is  a  memo- 
randum in  sending  in  his  next  order.  This  is  a 
simple  plan,  and  may  not  be  new  to  everybody, 
but  it's  a  good  plan  and  prevents  many  over- 
sights and  saves  trouble. 


A  PROGRESSIVE  IRISH  JOBBER. 


One  of  the  most  enterprising  jobbers  in  talking 
machines  in  Ireland  is  Thomas  Edens  Osborne, 
who  conducts  a  very  handsome  emporium  at 
4  Donegall  Square,  West,  Belfast.  He  was  one 
of  the  first  to  bring  the  phonograph  to  the  at- 
tention of  our  friends  in  the  Emerald  Isle,  and 
year  after  year  has  developed  his  business  to 


large  proportions,  carrying  a  fine  stock  of  ma- 
chines and  records,  and  winning  the  support  of 
the  most  fashionable  people  in  his  home  city. 

Mr.  Osborne  is  a  veritable  "Yankee"  in  his 
desire  to  keep  in  touch  with  every  new  develop- 
ment, and  there  is  little  made  in  the  old  or  the 
new  worlds  of  a  meritorious  character  that  he  Is 
not  acquainted  with.  He  handles  the  Edison 
phonograph  and  Columbia  graphophone,  as  well 
as  a  full  line  of  the  best  makes  of  machines,  rec- 
ords and  supplies  made  in  Great  Britain. 

We  publish  herewith  a  counterfeit  presentment 
of  our  genial  and  progressive  Belfast  friend  so 
that  our  readers  in  this  country  will  be  glad  to 
become  acquainted  with  a  gentleman  whose  en- 
terprise in  the  talking  machine  line  has  won  the 
most  remarlcable  testimonials  from  the  press  and 
public  of  Belfast. 


A  LINE  OF  "TRADE  WINNERS." 


DENY  MOTION  TO  DISMISS  INDICTMENT. 


A  motion  to  dismiss  the  indictment  against 
James  L.  Andem,  charged  with  forging  certain 
documents  in  -connection  with  the  New  England 
Phonograph  Co.,  of  which  he  was  an  officer  at 
one  time,  argued  before  the  United  States  Circuit 
Court  at  Trenton,  N.  J.,  was  denied.  The  trial 
will  now  follow. 


THE  POPULAR  "TOM"  MURRAY. 


THOMAS    EDEXS  OSBOENE. 


With  the  appearance  of  Thomas  L.  Murray, 
(Tom  for  short)  as  everybody  knows  this  in- 
defatigable traveler  for  the  Columbia  Phonograph 
Co.,  General,  came  into  New  York  Feb.  8.  After 
a  calm  survey  of  his  financial  investments,  Tom 
believed  the  sun  was  still  shining  and  the  future 
was  bright  with  promise.  On  dit,  Mr.  Murray 
may  accept  a  position  in  the  foreign  service  of 
the  company,  and  he  is  now  busy  visiting  the 
Chinese  laundries  to  acquire  a  pure  Cantonese 
accent,  and  learn  something  of  the  functions  and 
"pull"  of  the  comprador.  In  fact,  Tom  may  be- 
come one  of  those  influential  personages  himself, 
if  flying  rumors  may  be  accepted  at  their  face 
value. 


From  actual  canvassing  and  visits  to  the  trade 
the  lines  of  the  General  Phonograph  Supply  Co., 
57  Warren  street,  this  city,  are  admitted  to  be  not 
only  up-to-date,  but  most  desirable  for  dealers 
to  handle  and  carry  permanently  in  stock.  As 
the  company  express  it  "originality,  merit  and 
superiority  are  combined  in  our  line."  This  in- 
cludes their  Eureka  (Greek  for  "I  have  found 
it,"  and  therefore  a  happy  designation)  carton 
cabinets,  "a  perfect  and  practical  method  for 
storing  and  cataloging  cylinder  records" — must 
be  seen  to  be  appreciated.  The  Eureka  Library 
Cabinet  for  disc  records,  a  positive  method  of 
locating  any  desired  record  and  insuring  the  re- 
turn to  its  proper  place,  with  the  records  being 
absolutely  protected  against  dust  and  damage. 
The  Truetone  amplifying  hora,  made  entirelj' 
of  wood,  is  what  the  company  emphatically  de- 
clare is  acoustically  perfect,  with  construction 
and  design  unequalled,  and  the  tone  and  volume 
supreme.  More  detailed  descriptions,  together 
with  prices,  will  be  gladly  furnished  by  writ- 
ing the  company  at  the  address  named  above. 

John  P.  Kelsey,  who  returned  from  calling  on 
the  New  England  trade  in  the  interest  of  the 
General  Phonograph  Supply  Co.  last  week,  found 
the  dealers  in  a  more  than  receptive  mood  over 
the  line,  and  a  large  number  of  orders  were 
booked  for  immediate  shipment. 


C.  D.  Kelly,  at  the  head  of  the  shipping  de- 
partment of  the  Douglas  Phonograph  Co.,  New 
York,  has  succeeded  H.  G.  Towne  as  assistant 
sales  manager,  the  latter  resigning  to  go  with  the 
Zonophone  Distributing  &  Export  Co.,  of  the  same 
city.  Mr.  Kelly  will  be  recognized  as  the  suc- 
cessful manager  of  that  clever  organization,  the 
Douglas  Baseball  Club,  the  star  of  the  amateurs. 


This  or  next  week  Thomas  A.  Edison  goes 
South,  accompanied  by  his  family,  for  the  win- 
ter. He  owns  an  estate  at  Fort  Myers,  Fia., 
where  he  stays  regularly  until  May  1. 


f 


TURN  YOUR   RECORDS  UNTO  CASH 


By  adopting  our  selling 
plan  at  absolutely  no  cost 
to  you  and  dispose  of  all 
your  old  records.  Send 
for  particulars.     :     :  : 


Sample  Lyra  Phonograph 
Two  Dollars 


Spare  Parts  in  Stock. 
All  types  of 

Lyra  Phonographs 

taken  in  exchange. 
Send  for  our  ex- 
change system.    :  : 


Endorsed  by  leading  Jobbers  and  Dealers 

One  Jobber 

writes : — 

"We  cannot  con 

ceive  of  any 

proposition  that 

will  stimu- 

late  trade  and  giv 

e  such  quick 

and  satisfactory  results  as  this 

one." 

Our  Catalog  of  1908  Nov- 
elties just  issued 


Lyra  Phonograph 

1908  MODEL 
STRONG  MOTOR 

REINFORCED  BASE 
Immediate  Deliveries 


Our  Latest 

Nov^elty 

)  Automatic  Vest  Pocket 
'          Cigar  Ligtiter  i 

100  Per  Cent.  Profit 
Sample  50  Cents 

THE    EDWIN   A.   DENHAM    COMPANY,  Inc. 

BROADWAY,    MEW  YORK 


BERLIN 


CHICAGO 


SAN  F-RAINICISCO 


THE  TALKING  MACHINE  WORLD. 


APPROVE  COLUMBIA  POLICY. 

strong  Letter  from  Mr.  Sheble,  of  Hawthorne 
&  Sheble  Mfg.  Co.  on  This  Subject. 


Philadelphia,  Pa.,  Jan.  28,  1908. 
Editor  Talking  Machine  World,  New  York: 

Dear  Sir: — We  have  noted  with  considerable 
interest  the  Columbia  Phonograph  Co.'s  adver- 
tisement in  the  Talking  Machine  World,  wherein 
they  declare  their  new  policy  in  dispensing  with 
the  monthly  list  of  New  Records,  and  we  feel 
we  must  write  our  approval  as  to  the  advisabil- 
ity of  the  plan  as  well  as  their  courage  in  taking 
the  initiative. 

During  a  number  of  years'  experience  in  re- 
tailing and  jobbing  records,  as  well  as  manufac- 
turing same  in  a  more  recent  period,  we  have 
found  the  most  difficult  point  to  contend  with 
has  been  the  accumulation  of  old  stock,  and  we 
frankly  believe  that  this  accumulation  has  been 
largely  brought  about  through  the  abundance 
of  new  selections  that  have  been  added  by  the 
manufacturers  at  such  frequent  periods. 

Undoubtedly  new  selections  are  a  necessity  in 
order  that  the  talking  machine  business  may 
have  a  proper  stimulant,  hut  the  fad  for  new  rec- 
ords has  grown  so  extensively  that  we  deem  it 
to-day  a  menace  not  only  to  the  manufacturer 
having  the  rapidly  accumulating  investment  in 
his  matrices,  but  to  the  dealer  as  well,  who  finds  . 
it  necessary  to  carry  in  stock  far  more  records 
than  his  business  would  justify. 

We  feel  that  a  large  amount  of  the  responsi- 
bility connected  with  the  present  situation  can 
be  traced  back  to  the  manufacturers,  who  in 
their  over-zealou&ness  to  stimulate  business  have 
not  taken  into  sufficient  consideration  that  the 
education  of  the  public  to  the  point  of  expecting 
new  selections  monthly  carries  with  it  the  fact 
that  these  same  people  will  be  loath  to  purchase 
anything  that  is  not  published  on  a  recent  list. 

From  a  manufacturer's  standpoint,  independent 
of  the  additional  investment  required  to  ac- 
cumulate these  new  selections  monthly,  an  addi- 
tional difficulty  presents  itself.  A  selection  that 
is  popular  to-day  may  have  passed  its  zenith 
within  a  comparatively  short  period,  and  as  the 
process  of  record  making  at  best  is  a  slow  and 
laborious  operation,  the  accumulation  of  from 
twenty-five  to  fifty  selections  to  make  an  at- 
tractive monthly  list  means  that  such  list  must 
be  in  course  of  preparation  for  at  least  two  to 
three  months,  so  that  when  the  monthly  supple- 
ment finally  appears  it  frequently  contains  selec- 
tions whose  popularity  have  ceased  to  be  a  factor. 

In  placing  the  Star  record  on  the  market,  we 
have  refrained  from  issuing  monthly  supplements 
principally  for  this  reason,  and  in  place  of  which 
have  issued  our  supplements  bearing  serial 
numbers,  consequently  when  the  customer  in 
January  calls  for  the  latest  records  it  is  much 
easier  for  the  dealer  to  dispose  of  them  under  a 
numbered  supplement  than  it  would  be  from  a 
list  bearing  a  previous  month's  dating. 

We  believe  that  every  record  manufacturer 
should  decide  on  a  reasonable  number  of  selec- 
tions that  he  would  care  to  list  in  his  catalog 
matter,  and  if  any  new  ones  be  added,  a  propor- 
tionate number  of  obsolete  titles  be  dropped.  In 
this  way  a  hardship  would  not  be  worked  on  the 
dealer  and  jobber,  the  manufacturer  could  keep 
his  product  in  better  shape  and  could  fill  his 
orders  more  promptly. 

We  have  already  written  the  Columbia  Phono- 
graph Co.,  congratulating  them  on  taking  the 
initiative  in  a  direction  that  is  bound  to  result 
to  the  lasting  betterment  of  the  business.  Yours 
truly,  Hawthorne  &  Sheble  Mfg.  Co. 

H.  Sheble.  Vice-President. 


CONVENIENT  RACKS  FOR  POST  CARDS. 


(Special  to  The  Talljing  Machine  World.) 

Philadelphia,  Pa.,  Feb.  8,  1908. 
Next  to  the  quality  and  variety  of  stock,  car- 
ried, the  most  potent  force  in  the  successful  mer- 
chandising of  post  cards  is  the  manner  in  which 
they  are  presented  to  the  public — by  this  we 
mean  the  neatness  in  appearance  and  accessi- 
bility of  the  cards.    Knowing  this,  many  manu- 


facturers have  devoted  their  attention  to  the  pro- 
duction of  practical  racks  or  stands,  but  of  all 
these  none  made  a  more  sure  bull's-eye  than  did 
the  Early  Novelty  Co.  when  they  placed  on  the 
market  their  famous  suspension  racks.  These, 
as  will  be  seen  by  turning  to  the  advertisement 
of  Jos.  H.  Tisdale,  sole  agent,  which  appears  in 
this  issue,  are  made  up  by  a  succession  of  units 
by  which  methods  a  dealer  can  enlarge  his  racks 
as  his  stock  increases,  without  but  little  expense 
to  him,  and  this  not  invested  in  non-working 
stock  which  only  clutters  up  the  store.  Another 
important  feature  of  the  Early  is  that  it  can  be 
used  for  displaying  almost  any  small  merchan- 
dise, and  lends  itself  to  any  spare  space  and 
makes  an  admirable  window  display. 


THE   TALKER    HAT— A  PHONOGRAPHIC 
LYRIC. 


Now  that  it's  coming  springtime. 

The  hats  all  must  be  new 
To  make  girls  more  alluring — 

(As  if  that  could  be  true) 
Bright  horns,  a  silkj^  feather 

Bound  tight  with  ribbon;  that 
Makes  something  quite  the  sweetest  yet. 

The  "talker"  hat. — 

Howard  Taylor  Middleton, 


FRENCH  RECORDS  POPULAR. 


The  National  Phonograph  Co.'s  list  of  French 
records  have  proven  to  be  in  great  demand  among 
the  French  Canadians  employed  in  the  mills  in 
Maine  and  other  border  states.  B.  M.  Heath,  a 
dealer  of  Lewiston,  Me.,  recently  sold  two  dozen 
French  records  to  a  family  of  laborers  in  that 
city  and  other  dealers  also  report  excellent  sales 
from  the  French  list. 


Gatchel  &  Manning,  27  to  41  South  Sixth  street, 
Philadelphia,  Pa.,  who  do  general  illustrating, 
designing  and  engraving  for  the  trade,  have  pre- 
pared and  issued  a  booklet,  wherein  is  printed 
a  series  of  half-tones  of  different  screens,  from 
65  to  175  lines  to  the  inch,  on  different  papers, 
so  as  to  show  just  what  screen  produces  best  re- 
sults on  a  certain  style  of  paper.  It  is  a  booklet 
that  will  prove  invaluable  to  anyone  contemplat- 
ing the  production  of  a  catalogue  or  illustrated 
printed  matter  of  any  description.  A  copy  may 
be  obtained  upon  request. 


Walter  L.  Eckhardt,  manager  of  the  Columbia 
Phonograph  Co.'s  wholesale  department,  who  has 
been  on  a  combined  pleasure  and  business  trip 
South  of  several  weeks'  duration,  reported  at  the 
New  York  headquarters  Feb.  10.  As  Walter  Is 
one  of  the  best  salesmen  on  the  calendar,  his  suc- 
cess was  as  usual. 


41 


NATIONAL  CO.'S^iQ^SELLINQ  FORCE. 

The  selling  force  of  the  National  Phonograph 
Co.,  Orange,  N.  J.,  cover  the  following  territory: 
B.  K.  Barklow,  New  York  city  and  Brooklyn, 
N.  Y.;  A.  V.  Chandler,  Chicago  and  suburbs; 
H.  D.  Clark,  New  Jersey;  W.  P.  Coughlin,  Penn- 
sylvania; F.  W.  Ewan,  Ontario,  Can.;  P.  L. 
Fritchey,  Indiana,  Michigan;  C.  S.  Gardner,  Ari- 
zona, California,  Idaho,  Oregon,  Utah,  Washing- 
ton; J.  H.  Gill,  Minnesota,  North  Dakota,  South 
Dakota;  G.  A.  Hedden,  New  York  State;  W.  P. 
Hope,  Winconsin  and  Upper  Peninsula;  W.  H. 
Hug,  Kentucky,  Ohio,  Tennessee;  F.  M.  Kitchen, 
Iowa;  A.  H.  Kloehr,  Kansas,  Missouri;  L.  J. 
Kocher,  Canada,  east  of  Ontario;  M.  G.  Kreusch, 
Illinois;  E.  A.  Neff,  Arkansas,  Indian  Territory, 
Oklahoma;  G.  A.  Renner,  Colorado,  Montana, 
Nebraska,  Wyoming;  J.  W.  Scott,  Connecticut, 
Maine,  Massachusetts,  New  Hampshire,  Rhode 
Island,  Veimont;  J.  F.  Stanton,  Delaware,  Dis- 
trict of  Columbia,  Maryland,  Virginia,  West  Vir- 
ginia; W.  A.  Turner,  Texas;  R.  H.  Veale,  Florida, 
Georgia:  C.  D.  Warren,  North  Carolina,  South 
Carolina. 


McARDLE  WITH  COLUMBIA  CO. 


William  McArdle  has  recently  become  asso- 
ciated with  the  Columbia  Phonograph  Co.,  gen- 
eral, and  in  the  future  will  travel  the  territory 
previously  covered  by  William  Morse,  who  leaves 
the  service  of  the  company  for  another  line  of 
business.  It  is  the  southeast  district,  including 
that  region  south  of  Pennsylvania  and  east  of  the 
Mississippi  river.  Mr.  McArdle  is  one  of  the  best 
known  men  in  the  business,  and  .this  news  will 
be  welcomed  by  a  great  many  of  the  old  dealers 
and  jobbers  to  whom  Mr.  McArdle  has  sold  goods 
in  the  past.  He  has  been  associated  with  the 
old-time  National  Graonophone  Co.,  no  longer  ex- 
isting, and  the  Universal  Talking  Machine  Mfg.  , 
Co.  More  recently  he  has  been  under  the  banner  of 
the  Hawthorne  &  Sheble  Manufacturing  Co.,  of 
Philadelphia,  for  which  concern  he  covered  a 
great  part  of  the  United  States.  During  the  past 
fall  he  has  been  in  England  for  the  latter  con- 
cern. Walter  L.  Eckhardt,  manager  of  the  Colum- 
bia Phonograph  Co.'s  wholesale,  department,  who 
is  responsible  for  Mr.  McArdle's  association  with 
the  Columbia  people,  predicts  an  enormous  suc- 
cess for  this  latest  addition  to  his  traveling  staff. 


The  Victor  Distributing  &  Export  Co.  will  be 
in  their  permanent  quarters,  83  Chambers  street. 
New  York,  about  the  close  of  the  month.  They 
were  to  be  comfortably  officed  and  in  running 
order  at  this  address  Feb.  1,-  but  circumstances 
over  which  they  had  no  control  interfered  with 
this  plan. 


OFFICERS 

OF  THE 

Talking  Machine  Jobbers' 
National  Association 

190T-08. 


President,  James  F.  Bowers, 

Lyon  &  Healy,  Chicago,  111. 
Vice-President,  W.  D.  Andrews, 

Buffalo,  N.  Y. 

Treasurer,  Louis  Buehn, 

Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 
Secretary,  Perry  B.  Whitsit, 

Perry  B.  Whitsit  Co.,  Columbus,  O. 

EXECUTIVE  COMMITTEE: 
Lawrence  McGreal,  Milwaukee,  Wis. ; 
C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York,  N.  Y. ;  C.  W.  Hickok,  Whit- 
ney &  Currier  Co.,  Toledo,  O.;  W.  E. 
Henry,  Powers  &  Henry  Co.,  Pittsburg, 
Pa.:  Edward  H.  Uhl,  R.  Wurlitzer  Co., 
Chicago,  111. 

Every  Talking  Machine  Jobber  in  the  United  Stales 
Shonid  Join  This  Association. 


42 


THE  TALKING  MACHINE  WORLD. 


NOTES  FROM  THE  PACIFIC  COAST. 

Talking  Machine  Trade  Holding  Its  Own — 
Records  in  Greater  Demand  Than  Machines 
— Sherman,  Clay's  Victrola  Sales — Some 
Columbia  Changes — Eilers  Purchase. 


lation  of  an  up-to-date  set  of  talking  machine 
rooms.  Tlie  company  are  doing  some  strong  work 
witli  Edison  goods,  of  wliicli  an  enlarged  stock 
will  be  carried. 


and  will  move  there  from  their  present  locatioK 
at  916  Olive  street  on  March  1. 

The  Columbia  Phonograph  Co.  are  negotiating 
for  a  new  store,  the  selection  of  which  will  be 
announced  later. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  Feb.  8,  1908. 

The  talking  machine  trade  is  just  about  hold- 
ing its  own  in  the  coast  cities,  and  some  lines  of 
goods  are  moving  rather  slowly.  The  demand 
for  the  ordinary  styles  of  machines  has  fallen 
off  to  some  extent,  and  few  sales  are  made  in 
that  line.  Records,  however,  are  moving  very 
nicely,  and  the  new  issues  of  the  principal  houses 
are  in  good  demand.  The  larger  and  more  ex- 
I)ensive  machines,  also,  such  as  are  suitable  for 
houses  of  amusement,  are  showing  up  well. 

Sherman.  Clay  &  Co.  have  made  a  great  many 
Victrola  sales  during  the  last  few  weeks.  Own- 
ers of  all  sorts  of  establishments,  from  saloons 
up,  are  becoming  interested,  and  many  of  the 
water-front  men  are  buying  these  machines  for 
the  benefit  of  the  na.vy  men.  The  wholesale  de- 
partment has  also  had  a  rushing  business  on  this 
line,  for  the  attention  of  country  dealers  has 
been  caught,  and  practically  all  of  them  are 
putting  in  a  Victrola  as  a  special  attraction. 

Francis  W.  Downe,  coast  manager  of  the 
Columbia  Phonograph  Co.'s  commercial  grapho- 
phone  department,  has  gone  east  to  confer  with 
the  management  of  the  company  in  regard  to 
the  work  on  the  coast  George  H.  Staff,  who 
covers  California  and  Nevada  for  this  company, 
has  left  for  his  early  trip.  C.  J.  Moore,  formerly 
in  charge  at  Sacramento,  has  gone  to  Spokane, 
Wash.,  H.  B.  Marchand  taking  his  place. 

The  Eilers  Piano  House  at  Portland.  Ore., 
bought  out  the  large  stock  held  by  the  East  Side 
Phonograph  Co.  a  few  weeks  ago,  and  has  been 
selling  the  machines  off  at  a  big  sale  at  slaugh- 
tered prices. 

The  Southern  California  Music  Co.'s  branch  in 
Riverside,  Cal.,  has  been  undergoing  some  gen- 
eral improvements,  chief  of  which  is  the  instal- 


BUSINESS  HAS  IMPROVED 

In  St.  Louis  in  the  Past  Month — What  a  Talk 
With  the  Leading  Jobbers  and  Dealers  Re- 
veals— Every  One  in  Optimistic  Spirit. 


We  manufacture  and  sell  more 


RepaLir  PaLrts 

For  all  kinds  of  Talking  Machines 


than  any  other  house. 

This  is  due  to  the  high  quaHty 
and  low  price  that  we  make. 

Our  catalog^  contams  about  200 
parts  and  we  are  constantly 
adding  to  it. 

A  trial  order  will  convince  you 
of  the  above  statement. 


The  TatlkiAg  MaLchine  Supply  Co. 


400  FIFTH  AVENUE 


A.  P.  PETIT,  General  Manager 


(Special  to  The  Talkins  Machine  Woi  ld.  I 

St.  Louis,  Mo.,  Feb.  4,  1908. 
The  talking  machine  trade  for  the  month  of 
January,  while  not  as  good  as  that  for  the  same 
month  a  year  ago,  is  deemed  satisfactory,  all 
things  considered.  Business  has  improved 
steadily  since  the  15th  of  January,  and  there  is 
a  feeling  that  it  will  continue  to  improve  until 
it  becomes  normal  again. 

Manager  Walthall,  of  the  Columbia  Phono- 
graph Co.,  reports  trade  as  improving,  and  that 
he  sees  no  reason  why  it  should  not  soon  be 
back  to  its  normal  condition. 

P.  E.  Conroy,  president  of  the  Conroy  Piano 
Co..  states  that  their  talking  machine  business 
for  January  was  fairly  good  and  that  it  is 
steadily  improving. 

Mr.  Brenner,  of  the  Koerber-Brenner  Music 
Co.,  states  that  their  January  business  was  bet- 
ter than  that  of  a  year  ago,  and  that  they  have 
done  much  better  than  expected.  He  considers  that 
business  through  this  section  of  the  country  will 
be  far  tetter  from  now  on  that  it  was  in  1907. 
F.  J.  Childs,  formerly  with  D.  K.  :\Iyers.  the  job- 
ber of  Zon-o-phones,  has  aDcepted  a  position  with 
the  Koerber-Brenner  Music  Co.  and  will  cover 
the  state  of  Illinois  in  their  behalf. 

The  Silverstone  Talking  ^Machine  Co.  report  a 
fair  volume  of  business,  with  improving  tendency. 
Marks  Silverstone,  president  of  this  concern,  is 
home  from  a  week's  trip  through  this  territory, 
In  a  ?200,000  fire  at  Peoria,  111.,  on  Wednesday. 
Feb.  5  the  store  of  the  Columbia  Phonograph  Co. 
was  burned  out. 

Manager  Brewer,  of  the  Thiebes-Stierlin  Music 
Co.'s  talking  machine 
department,  states  that 
their  business  for  Jan- 
uary was  good,  and  that 
it  is  improving  daily. 

The  Val  Reis  Piauo 
Co.  state  that  their  talk- 
ing machine  business  is 
picking  up,  and  look 
for  improving  c  o  n  d  i- 
tions  right  along. 

Well-known  visitors 
here  recently  were:  W. 
C.  Fuhri.  district  mati- 
ager  of  the  Columbia 
Phonograph  Co.;  E.  0. 
Rockwood,  treasurer  of 
the  Columbia  Pho::o- 
graph  Co.,  and  H.  A. 
K  1  o  e  h  r.  traveler  for 
the  National  Phono- 
graph Co. 

D.  K.  Myers,  the  well- 
known  jobber  in  Zon-o- 
phones,  states  that  his 
business  for  January 
was  better  than  that  for 
the  same  month  last 
year.  He  states  that 
trade  is  improving  right 
along. 

A.  D.  Geissler,  man- 
ager of  the  Talking  Ma- 
chine Co.,  of  Chicago, 
spent  several  days  here 
recently.  He  expressed 
himself  as  quite  optim- 
istic regarding  talking 
machine  trade  condi- 
tions for  this  year. 

The  St.  Louis  Talking 
Machine  Co.  have  leased 
the  store  now  occupied 
by  the  F.  G.  Smith  Piauo 
Co..  at  1012  Olive  street. 


NEW  YORK 


NEW  CONCERN  OPENS  UP. 

The    Zonophone    Distributing    &    Export  Co. 
Latest  Arrival  in  New  York's  Jobbing  Circles. 


The  Zonophone  Distributing  and  Export  Co.  is 
the  latest  arrival  in  New  York's  jobbing  circle. 
They  will  be  located  at  77  Chambers  street,  oc- 
cupying the  same  quarters  formerly  possessed 
by  the  Victor  Distribtiting  and  Export  Co.  previ- 
ous to  the  fire  in  October  last.  The  new  com- 
pany will  handle  the  product  of  the  Universal 


zoxomoXE  iii.s  ri; I r-r  11 N .  .'.'^   iii:a!  iji  ai;  i !  i:^. 

Talking  Machine  Mfg.  Co.,  Newark,  N.  J.,  ex- 
clusively. The  officers  are:  President,  James 
B.  Landay;  secretary  and  treasurer.  Max  Lan- 
day,  both  of  Landay  Bros.,  the  well-known  Victor 
distributers.  Arthur  P.  Petit,  manager  of  the 
Talking  Machine  Supply  Co..  will  be  general 
manager  of  the  Zonophone  Distributing  and  Ex- 
port Co.  The  premises  are  now  being  fitted  up, 
and  will  be  ready  for  business  March  1. 

H.  G.  Towne.  recently  with  the  Douglas  Phono- 
graph Co..  as  assistant  sales  manager,  has  re- 
signed to  become  the  assistant  manager  of  the 
Z.  D.  &  E.  Co.,  a  position  he  is  well  qualified 
by  experience  and  a  successful  record  to  fill  ade- 
quately. The  company  are  negotiating  with 
another  well  known  salesman  to  represent  tliem 
on  the  road. 


THE  TALKING  MACHINE  WORLD. 


43 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


Trade  Situation  Improving  Not  Only  in  London 
butThroughoutthe  Provinces — Some  Remarks 
Anent  Colonial  Policy — Pathe  Freres  Ltd. 
Activity — Warning  to  Cinematograph  Users 
— Lauder  Making  Records  for  tlie  National 
Plionograph  Co. — Some  Recent  Litigation — 
Regarding  the  Simp  Products — Sabine's  In- 
teresting Trip — Wm.  Francis  Passes  Away — 
A  New  Comer  in  the  Field — Important  In- 
vention of  Mr.  Newman — The  Japanese  as 
Competitors — The  Columbia  Forces  Enjoy 
Reunion — Important  Injunction — Milan  Ex- 
hibition Awards — Interesting  Budget  of  News 
from  the  Provinces — Business  With  the 
Principal  Dealers  Is  Looking  Up. 


(Special  to  The  Talking  Machine  World.) 

London,  Eng.,  Feb.  4,  1908. 

The  trade  situation  in  European  circles  ap- 
pears to  be  much  easier  than  it  has  been  during 
the  last  few  months  of  industrial  trial  and  finan- 
cial troubles.  A  very  welcome  feature  of  the 
opening  month  of  1908  was  the  reduction  in  our 
bank  rate  to  4  per  cent.,  which  has  already  made 
a  decidedly  favorable  impression  on  trade  of  all 
classes — ^not  more  so'  than  in  the  talking  machine 
industry.  It  woiuld  perhaps  be  too  delicate  a 
matter  toi  particularize  results  in  this  connection, 
suffice  it  to  say  that  the  easing  effect  it  has  had 
upon  the  money  market  has  given  quite  a  re- 
markable impetus  to  businesses  that  have  needed 
a  deal  of  nursing  during  the  high,  bank-rate 
period.  In  the  talking  machine  trade  the  most 
favorable  proispeets  now  prevail.  There  are  many 
local  con  tributary  factors  to  this  view,  not  the 
least  being  the  averting^  of  the  strike  in  the  cot- 
ton industry.  Happily  matters  reached  an  amic- 
able settlement  at  the  eleventh  hour;  had  it  been 
otherwise  thousands  of  Lancashire  workers 
would  have  been  idle  for  weeks^ — probably 
months,  and  the  adverse  effect  on  the  talking 
machine  trade  would  comparatively  amount  to 
quite  an  appreciable  loss  of  business.  This  sat- 
isfactory settlement  is,,  however  to  some  extent 
unfortunately  set  off  by  the  distress  which  at 
present  prevails  on  the  Clyde,  due  to  so  many 
workmen  being  out  of  employment  by  the  closing 
of  quite  a  number  of  ship-building  yards,  owing 
to  lack  of  trade.  It  is  however  highly  probable 
that  normal  conditions  will  return  in  the  near 
future.  While  there  are  other  minor  trade  dis- 
putes still  imminent,  it  must  be  remembered  that 
they  count  for  little  in  effect,  and  are  not  likely 
to  seriously  hamper  talking  machine,  sales.  In 
view  therefore  of  the  many  distinct  troubles  suc- 
cessfully overcome  during  the  latter  part  of  last 
year,  prospects  for  1908  are  very  satisfactory. 

The  Colonial  preference  policy  should  receive  the 


special  attention  of  all  English  firms.  Some  very 
acceptable  tariff  reductions  have  been  made,  while 
in  the  case  of  Australia  the  25  per  cent,  duty  pre- 
viously fixed  on  talking  machine  goods  has  been 
abandoned  altogether.  Both  Canada  and  New  Zea- 
land offer  special  advantages  to  British  manufact- 
urers and  factors,  but  it  is  a  notable  fact  that  no 
particular  endeavor  has  been  made  to  grasp  the 
helping  hands  across  the  seas.  Preference  em- 
bodies a  distinct  invitation  to  English  houses  to 
regain  their  lost  trade  and  it  behooves  them  to 
wake  up  to  the  value  of  the  trade  fields  which 
provide  an  unlimited  sphere  for  enterprising  men 
willing  to  cultivate  these  markets.  A  good  pub- 
licity campaign  is  obviously  most  essential  and 
immediate  consideration  of  this  fact  should  be 
determined  upon.  But,  remember  procrastination 
in  a  matter  of  this  description  is  not  wise;  cau- 
tion is  an  admirable  quality,  and  it  is  certainly 
well  to  look  before  you  leap,  but  if  you  stand 
and  look  too  long  your  rivals  will  have  leaped 
before  you  and  have  gained  the  trade  that  lies  on 
the  other  side  of  the  ocean.  Remember,  too, 
that  exaggerated  caution  amounts  almost  to 
sleepiness.  "Do  not  let  us  do  anything  hastily" 
is  apt  to  degenerate  into  doing  nothing  at  all. 
The  live  man  will  grasp  at  new  opportunities^ — 
they  attract  him  and  while  he  is  occasionally 
led  into  a  mare's  nest,  his  experiments  spell 
progress.  The  development  and  prosperity  of 
a  firm,  both  depend  to  some  extent  on  the  making 
of  experiments  when  there  is  a  fair  opportunity 
of  success.  To  meet  every  suggestion  with  the 
remark  that  you  are  getting  along  very  well  in 
the  old  way  is  to  often  find  when  it  is  too  late 
that  somebody  is  getting  along  much  more  pros- 
perously in  the  new  way — breaking  fresh  ground 
for  their  wares.  Don't  neglect  the  home  trade 
for  colonial  experiments;  you  can  tackle  both 
with  equal  facility  and  profit.  Why  not  try  it 
at  once?  (Advertise).  A  word  or  two-  in  regard 
to  the  new  patent  law  passed  by  parliament  last 
year.  Few  perhaps  realize  its  significance, 
but  one  result  of  the  act  is  found  in  that  foreign 
firms  are  beginning  to  understand  that  in  future 
if  they  want  toi  preserve  the  privileges  of  the 
British  patent  law  they  musit  work  their  patents 
in  this  country.  The  act  prohibits  retention  on 
the  register  of  patents  or  designs  exclusively  or 
practically  exclusively  manufactured  abroad.  As 
a  consequence  there  have  already  been  a  number 
of  inquiries  in  different  parts  of  the  country  by 
foreign  firms  for  sites  whereon  to  erect  factories. 
Several  factories  are  already  in  course  of  con- 
struction, which  will  employ  thousands  of  men. 
Quite  apart-  from  the  legal  aspect  of  this  little 
act,  the  employment  of  these  thousands  of  work- 
men who,  no  doubt,  in  many  cases,  would  other- 
wise be  idle,  means  an  additional  link  in  the  1908 
talking  machine  prosperity  chain. 


The  Music  Pirate's  Views. 

When  charged,  a  music  pirate  told  the  magis- 
trate that  if  the  law  of  the  country  prohibited 
men  from  earning  their  living  in  that  way,  it 
was  nearly  time  the  authorities  provided  a  death 
chamber  where  such  men  could  go  and  "get  a 
voluntary  death."  He  was  fined  the  small  sum 
of  two  shillings  and  six-pence. 

Pathephone  Demonstration. 

One  of  the  best  concerts  ever  held  in  the  talk- 
ing machine  industry  was  given  on  January  24 
by  Messrs.  Fathe  Freres  in  the  Royal  Albert  Hall. 
This  is,  I  think,  the  largest  hall  of  its  kind  in 
London.  Some  evidence  of  the  popularity  of  the 
Pathephone  was  demonstrated  on  this  occasion 
by  the  support  of  nearly  10,000  persons  who  at- 
tended. Several  well  known  artistes  appeared  in 
person,  together  with  the  band  of  H.  M.  Scots 
Guards,  who  rendered  some  excellent  music  at 
intervals  during  the  evening.  The  practice  of 
playing  the  same  record  after  the  artiste  has 
sung  in  person  was  followed,  but  a  novelty  was 
introduced  by  the  Guards  Band  playing  the  ac- 
companiment of  the  record,  with  which  they  kept 
perfect  time — a  very  difficult  execution.  The 
grand  concert  Pathephone — compressed  air  ma- 
chine was  respotisible  for  a  life-like  reproduction 
of  the  records  loud  enough  to  be  heard  distinctly 
in  any  part  of  the  hall.  The  concert  was.enr 
tirely  free,  but  a  collection  was  made  in  aid  of 
our  veteran  soldiers'  relief  fund.  Several  of  the 
Chelsea  pensioners  occupied  a  tastefully  decoirat- 
ed  box  and  Sergeant  Greenhouse,  of  the  late 
Eighty-second,  foot,  blew  several  calls  on  the 
actual  bugle  which  sounded  the  historic  charge 
at  Balaclava.  So  successful  was  the  concert  and 
so  numerous  the  number  of  applicants  for  tickets, 
that  Messrs.  Pathe  Freres  have  decided  to  repeat 
the  event  next  month.  The  opportunity  of  intro- 
ducing some  good  advertising  work  was  not  lost; 
boioltlets,  price  lists,  record  catalogs  and  an  elabo- 
orately  gotten  up  program  were  handed  to  each 
person,  and  while  the  company's  expenses  must 
have  been  pretty  heavy,  the  result  of  such  ef- 
fective publicity  is  inestimable.  None  can  deny 
but  what  the  evening  was  a  decided  success  alto- 
gether and  we  congratulate  Messrs.  Pathe  Freres 
upon  the  excellent  work  which  they  are  doing. 
Supplies  Music  for  Dinner. 

During  the  dinner  of  the  Daily  News  compos- 
ing staff,  held  at  Frascate's,  a  selection  of  vocal 
and  instrumental  music  was  excellently  rendered 
by  a  Pathephone  which  was  placed  at  the  dis- 
posal of  the  stewards  by  Messrs.  Pathe  Freres. 
Lyons  &  Co.  Take  Factorship. 

Messrs.  A.  Lyon  &  Co.,  the  well  known  city 
road  factors,  have  recently  taken  up  a  factorship 
of  the  Pathe  goods  in  which  they  report  a  con- 
tinuously growing  demand.  Pathe's  phonograph 
disc  is  making  great  strides  just  now  in  public 


Missing -A  Well-Known  Dealer*'^ 

DESCRIPTION:  Considered  a  g-ood  business  man,  has  fine  store,  smart,  of  great  intellectual  capacity,  up-to-date,  and 
unusually  alive  to  every  possibilitj'  and  right  there  when  it  touches  his  pocket.  Our  books  show  that  we  missed 
him  when  we  mailed  out  particulars  of  FAVORITE  RECORDS  the  last  month  or  two. 

We  Believe  It's  You !    If  That's  So  ?    You're  Just  Missing 

your  life's  great  opportunity.  We  can  help  you  to  just  get  bigger  profits  than  ever  before,  and  no  bad  stock.  But  you 
must  write  us.  If  you  don't  the  probability  is  j^our  neighbor  will  be  getting  a  bigg-er  safe  (instead  of  5'ou).  Ninetj'-nine 
per  cent,  of  talking  machine  dealers  we  know  want  to  make  their  pile.  We  don't  worry  much  over  those,  but  it's  that 
odd  one  we  want  to  find.    He  is  missing  to  his  own  disadvantage. 

IF  THE  MISSING  DEALER  IS  A  FRIEND  OF  YOURS 

we  shall  be  very  much  obliged  if  3^ou  will  send  us  his  name  and  address.  It  is  important 
that  we  write  him.      Communications  will  be  esteemed  and  should  be  addressed  to 

The  International  Favorite  Record  Co.,  Ltd.  (of  Gt.  Britain) 


45  CITY  ROAD,  LONDON,  E.  C. 


213  DEANSGATE,  MANCHESTER 


44 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


THE 


4* 


GRADUATED  FLEX 
DIAPHRAGM 

(Fully  Protected) 

Built  Like  a  Wheel 

Unequaled  for  volume,  power  and  pure 

natural  tone. 
Vibration  intense  and  far-reaching. 
Built  up  of  specially  treated  fibre  in  a 

novel  form.    Porcelain  finish. 
The  outcome  of  years  of  experiments. 


SUPERB   FOR   BOTH   VOCAL  AND 
INSTRUMENTAL  RECORDS 


Try  one  in  your  "Model  C"  Speaker  or 
"EXHIBITION"  Sound  Box.  Post 
free  an5rwhere. 


Price  lor  Model  "C"  size,  ea.,  2  or  50c. 
'*  "Exhibition"  or 
larger  sizes,  each,  4  or  $1.00 


Full  particulars  and  testimonials  from  the 
Sole  Licensee  : 

DAWS  CLARKE 

Longford  Place,  Longsight 
IVIanctiester,  Eng. 


favor  and  :\Iessrs.  Lyon's  have  wisely  set  out 
TO  meet  the  demand  from  their  own  particular 
customers.  January  business  was  said  to  be  a 
rec-ord  month  in  respect  to  sales  of  all  classes 
of  talking  machine  goods  and  future  prospects 
appear  to  be  very  satisfactory. 

Cinematograph  News. 
As  a  result  of  recent  calamities  in  places  of 
public  amusement,  the  London  County  Council 
have  issued  warnings  and  advice  to  persons  giv- 
ing cinematograph  entertainments,  pointing  out 
the  grave  responsibility  that  rests  upon  them. 
Speaking  at  the  Society  of  Arts,  Martin  Duncan 
said  that  the  cinematograph  was  originated  as 
far  back  as  1826  by  Sir  John  Herschel,  who, 
while  dining  with  a  friend,  asked  the  latter  how 
he  would  show  lx)th  sides  of  a  shilling  at  once. 
Not  satisfied  with  tlie  suggestion  that  it  should 
be  held  before  a  mirror,  he  took  up  the  shilling, 
set  it  spinning  upon  the  table  and  painted  out 
that  if  the  eye  were  placed  on  a  level  with  the 
rotating  coin,  both  sides  would  be  seen  at  once. 
From  that  simple  experiment  the  animated  pic- 
ture was  gradually  involved. 

Interesting  Litigation. 
A  professional  vocalist.  Mr.  William  Piatt,  with 
a  basso  profundo  voice,  who  said  he  had  a  twelve 
months'  contract  to  sing  only  into  the  phono- 
graphs of  the  General  Phonograph  Co.,  recovered 
two  months'  fees,  twelve  guineas,  in  Shoreditch 
County  Court  from  his  employers.  Their  defense 
was  that  he  had  broken  his  contract  by  singing 
into  a  gramophone,  but  Mr.  Piatt  said  he  had 
the  permission  of  the  agent  who  has  negotiated 
the  agreement  to  sing  into  a  flat  disc  gramophone 
and  Judge  Smyley  decided  that  this  was  sufficient. 
The  Decision  Was  Reversed. 
The  decision  given  in  favor  of  the  Edison  Bell 
Co.  was  reversed  last  month  in  the  Court  of 
Appeals,  in  respect  to  the  action  instituted  by 
this  National  Phonograph  Co.  against  the  Edison 
Bell  people  for  obtaining  and  selling  Edison 
phonographs  in  contravention  of  the  plaintiffs 
{National  Co.'s)  agreements  with  iheir  agents. 
Latest  Issues  of  Favorite  Records. 
The  latest  issues  of  Favorite  records  have  been 
of  such  excellent  quality  and  finish,  that  it  is  the 
intention  of  the  company  to  strike  out  of  their 
lists  many  of  their  first  records  which  do  not 
come  up  to  the  present  standard.  Mr.  Vischer 
states  that  they  will  only  have  good  records  in 
the  list,  and  he  Is  striking  out  all  which  do  not 
compare  in  quality  with  the  best.  Another  ex- 
ample of  good  policy  by  this  up-to-date  company. 


Suffragettes  Now  Converted. 

Suffragettes  are  the  latest  converts  to  the  talk- 
ing machine.  Mrs.  Despard,  the  president  of  the 
Women's  Freedom  League,  states  that  some  of 
the  members  and  well  known  people  have  had 
(Pathe,  records  made  of  their  speeches,  which 
will  be  delivered  at  meetings  to  be  held  all  over 
the  country.  She  thinks  the  Pathephone  will 
make  the  meetings  more  attractive,  and  the  rec- 
ords will  come  in  very  handy  when  speakers  are 
scarce — or  scared. 

Lauder  Making  Contracts  for  National  Company 
The  one  and  only  Harry  Lauder  is  now  under 
exclusive  contract  to  make  records  for  the  Na- 
tional Phonograph  Co.  In  a  little  booklet  to 
hand  seven  of  his  most  popular  songs  are  listed, 
and  under  their  respective  headings  each  song 
is  very  interestingly  explained,  as  to  its  compo- 
sition and  origin,  while  illustrations  are'  also 
given  of  the  popular  comedian  in  the  various 
characteristic  costumes  appropriate  to  each  song. 
Dealers  will  no  doubt  by  now  nave  received  this 
special  supplement,  which  is  issued  with  the 
February  list. 

Soothes  the  Savage  Breast. 
Denizulu,  the  old  Zulu  chief,  now  under  ar- 
rest for  disloyatty,  has  come  in  for  quite  a  deal 
of  complimentary  press  notices  of  late,  prin- 
cipally because  he  has  shown  the  best  recogni- 
tion of  the  old  proverb  regarding  the  charms  of 
music  to  "soothe  the  savage  breast."  He  is  the 
proud  possessor  of  a  gramophone  with  which  he 
delights  his  followers. 

Death  of  Mr.  T.  Malyon. 

Mr.  T.  Malyon,  late  assistant  manager  of  the 
Zonophone  Co.,  passed  away  last  month  after  a 
long  illness.  He  was  most  popular  in  the  trade 
and  his  loss  is  widely  felt. 

J.  Lyon  Severs  Connection. 

J.  Lyon,  who  was  recently  a  partner  in  the 
firm  of  A.  Lyon  &  Co.,  has  severed  his  connection 
with  that  firm,  and  may  now  be  seen  busily  en- 
gaged behind  the  counter  of  his  own  premises  in 
Bishopsgate  street. 

James  H.  Whiie  Back  at  Business. 

V>'e  are  glad  to  state  that  James  H.  White, 
managing  director  of  the  General  Phonograph 
Co..  has  sufHciently  recovered  from  his  recent 
illness  to  return  to  business. 

Duty  on   Catalogs  Sent  to  Africa. 

A  report  states  that  under  the  Custom's  Union 
Convention  at  present  applying  to  all  our  South 
African  colonies  there  is  a  duty  payable  on  cata- 
logs and  price  lists  entering  the  country  of  2.5 


per  cent,  ad  valorem,  or  2d.  per  pound,  which- 
ever may  be  higher.  Considerable  objection  has 
been  raised  to  this  item  as  tending  to  restrict 
trade  and  prevent  British  manufacturers  from 
making  their  wares  known  in  South  Africa.  The 
several  parties  to  the  union  have,  therefore,  de- 
cided to  relax  the  restrictions,  and  they  have 
now  decided  that  ordinary  catalogs  and  price  lists 
sent  by  post  which  weigh  less  than  8  oz.  are  free 
of  duty,  but  in  the  ease  of  South  African  firms 
sending  large  quantities  through  the  post  the 
duty  still  holds  good.  To  avoid  the  incon- 
venience of  assessing  the  customs  duty  at  the 
other  end,  the  Cape  Colony,  Transvaal  and  Natal 
governments  have  established  a  system  whereby 
prepayment  can  be  made  by  senders  in  Great 
Britain  of  the  customs  duty  leviable.  This  they 
can  do  by  obtaining  stamps  to  the  amount  of  the 
duty  from  the  various  agents-general  in  London. 
The  Transvaal  has  already  inaugurated  the  sys- 
tem, the  agent-general  for  Natal  is  on  the  point 
of  doing  so,  and  the  Cape  Colony  will  not  be  long 
in  following  their  lead.  It  is  hoped,  however, 
that  when  the  custom's  convention  conference 
meets  next  March,  the  duty  will  be  done  away 
with,  as  it  certainly  seems  inequitable  that  ef- 
forts to  extend  British  trade  should  be  handi- 
capped in  this  way,  especially  as  our  fellow- 
countrymen  in  South  Africa  suffer  from  the  fierce 
competition  of  Germany. 

Anent  the  "Simp"  Products. 
In  their  advertisement  this  month,  the  Italian 
Talking  Machine  Co.  draw  attention  to  their 
excellent  lines  of  disc  machine  and  sound  boxes 
styled  the  "Simp.'-  It  will  be  noticed  that  a 
double  trumpet  is  fitted,  and  that  there  are  two 
sound  boxes  and  tone  arms  on  each  machine, 
quite  distinct  from  each  other.  The  advantages 
of  this  are  fairly  obvious  and  need  no  special 
remarks  here;  suffice  it  to  say  that  the  materials 
of  construction  are  of  the  highest  quality  and 
workmanship,  while  the  tone  producing  powers 
are  really  quite  above  the  average  disc  machine. 
The  "Simp"  products  can  be  handled  with  every 
advantage  to  both  dealer  and  customer  alike.  A 
liberal  profit  is  allowed  to  traders,  and  being 
quite  an  exclusive  model,  any  wholesale  house 
taking  up  this  line  will  undoubtedly  do  excellent 
business  therein. 

J.  A.  Sabine's  Trip. 
John  A.  Sabine,  of  the  Columbia  Co.,  has  just 
taken  a  ten-day  trip  to  the  Midlands  and  North, 
visiting  twenty-two  towns,  and  calling  upon 
nearly  100  dealers  which  must  be  somewhat  of  a 
record.    He  says  that  trade  in  the  Northeast 


$ "There's  Money  in  Them" 
TERUNG  REC0RD{|» 

"  STERLING  "  "  SPECIAL"  Records  are  the  only  records  you  can 
obtain  which  enable  you  to  say  to  your  customers :  "  These 
are  the  greatest  value  in  cylinder  records  in  the  world."  You 
can  say  this  because  the  "  STERLING  "  "  SPECIAL  "  is 

"THE  RECORD  THAT'S  HALF  AN  INCH  LONGER" 

No  other  cylinder  offers  such  good  value,  no  other  cylinder  has 
ever  caused  such  a  sensation  by  its  sheer  merit  as  well  as  its 
increased  length.  No  other  record  will  sell  so  freely  among 
your  customers.  No  other  record  needs  so  little  introduction. 
"  STERLING  "  "  SPECIAL"  RECORDS  will  fit  any  standard 
make  of  Phonographs. 

The  Russell  Hunting  Record  Co.,  Ltd. 


Priom  1m. 

I2S  Oantm^ 
LIbarmI  Dlmcounl 
tor  Export 


13,  IS  and  17  City  Road,  London,  E.  C,  England 

Australasian  Representative,  H.  A.  PAR KER,  19  Hnntcr  St.,  Sydney. N.  S. W 


THE  TALKING  MACHINE  WORLD. 


45 


coast  shipping  towns  (Middleboro,  West  Hartle- 
pool, Stockton-on-Tees,  etc.)  was  in  a  stagnant 
condition,  but  the  reason  is  not  that  the  talking 
machine  is  losing  favor,  but  trade  generally  is 
very  bad  and  many  workers  are  on  strike.  In 
the  Midlands,  too,  general  trade  was  none  too 
brisk,  although  the  new  February  titles  (includ- 
ing practically  all  the  pantomime  successes)  met 
with  a  good  reception.  Further  North,  New- 
castle-on-Tyne  and  districts,  Mr.  Sabine  says 
trade  was  most  satisfactory,  the  dealers  being 
quite  enthusiastic  over  the  new  discs. 

"Talker"  Concert  Popularity. 

Remarkable  recognition  of  the  talking  ma- 
chine's ability  to  provide  an  entertaining  evening 
was  manifest  in  the  demand  for  entry  tickets  for 
the  recent  Pathephone  concert  at  Albert  Hall. 
Mr.  Mellerio  tells  me  that  altogether  nearly  one 
hundred  thousand  applications  were  received  at 
the  Pathephone  offices.  Truly  a  matter  for  con- 
gratulation! 

Tetrazzini  Records  Please. 

The  Gramophone  Co.'s  recital  of  the  "Tetraz- 
zini" records  at  the  Savoy  Hotel  satisfied  the 
many  well-known  critics  who  were  among  the 
audience,  that  no  better  records  of  a  brilliant 
soprano  voice  have  yet  been  heard  in  London. 
In  the  scene  of  mad  despair  from  "Lucia  di 
Lammermoor"  the  whole  beauty  of  the  flute  ac- 
companiment was  reproduced  to  perfection.  The 
program  included  songs  from  operas  by  Verdi, 
Rossini,  Mozart,  Delibes  and  Donizetti. 

Some  Views  on  Trade. 

Addressing  the  Cardiff  Exchange  the  other  day, 
our  Board  of  Trade  president  had  some  pertinent 
words  to  say  upon  trade,  as  follows:  "There  are 
just  a  few  indications  that  the  ebb  tide  in  trade 
is  beginning.  In  my  opinion — I  base  it  upon 
investigations  by  the  best  intelligence  depart- 
ment of  the  Empire,  the  Board  of  Trade — we  are 
not  going  to  have  a  bad  ebb  tide.  The  present 
depression  started  in  America,  they  are  feeling 
it  in  Germany,  and  our  turn  will  possibly  come, 
but  it  is  not  going  to  be  a  bad  one,  from  all  I 


hear.  It  is  going  to  be  rather  a  shallow  depres- 
sion." 

Death  of  William  Francis. 

One  of  the  founders  of  the  celebrated  Mohawk 
Minstrel  Troupe,  William  Francis,  of  the  well- 
known  music  publishing  firm  of  Messrs.  Francis. 
Day  &  Hunter,  died  last  month  at  his  residence. 
Knoll  House,  Hastings.  Mr.  Francis,  who  was 
born  at  Burtou-on-Trent  in  1845,  was  an  assist- 
ant in  the  firm  of  Messrs.  Chappell  &  Co.,  when, 
in  1861,  with  his  brother  James,  Mr.  David  Day 
and  some  others,  he  founded  the  famous  min- 
strels. In  1877  the  Messrs.  Francis  &  Day  leased 
a  small  shop  in  Oxford  street  and  commenced 
business  as  music  publishers.  The  first  venture- 
was  a  shilling  volume  of  eighteen  of  the  Mo- 
hawks' songs  and  ballads.  After  the  Mohawk 
Minstrels  and  Mr.  Harry  Hunter's  Manhattan 
Minstrels  amalgamated  Mr.  Hunter  joined  the 
music  publishing  Arm,  which  then  assumed  its 
present  title. 

New  Concern  in  the  Field. 

Another  new  firm  in  this  market  is  Harod  & 
Spicer,  Ltd.,  registered  in  December,  with  capi- 
tal of  £20,000,  in  £1  shares,  with  the  object  of 
carrying  on  the  business  of  manufacturers  of 
and  dealers  in  phonographs,  gramophones,  disc 
machines,  and  cylinder  and  disc  records,  etc. 
Minimum  cash  subscription,  £1,000. 

International  Congress  in  Madrid. 

The  next  International  Congress  of  Music  Pub- 
lishers, to  be  held  at  Madrid  on  May  27-30,  will 
discuss  subjects  dealing  with  the  sheet  music 
trade,  talking  machines,  and  music  piracies  in 
Europe  and  in  Egypt. 

Deemed  a  Public  Nuisance. 

An  orchestralphone  18  feet  long,  the  volume  of 
sound  representing  42  musicians,  figured  in  the 
English  courts  recently  as  a  public  nuisance. 
The  owner  was  bound  over  to  keep  the  peace! 

Protection  In  France. 

English  music,  owing  to  being  pirated  at  the 
Paris  variety  theaters,  became  practically  value- 
less for  the  French  market  from  a  commercial 


point  of  view,  but  publishers  of  English  plays 
have  now  obtained  protection  of  their  perform- 
ing rights  in  France. 

Now  Reserve  Permission. 

Asherberg,  Hopwood  &  Crew  now  reserve  per-  , 
mission  to  reproduce  their  compositions  on  talk- 
ing machine  records.  Other  music  publishers  will 
no  doubt  soon  follow,  with  the  result  that  a 
clear  understanding  of  this  difficult  question  be- 
tween music  publishers  and  record  manufactur- 
ers must  of  necessity  be  come  to. 

Chances  for  Business  in  Russia. 

Russian  manufacturers  of  musical  instruments 
obtain  most  of  their  materials  from  foreign 
•sources,  and  a  consular  report  draws  attention 
to  the  opportunities  talking  machine  manufac- 
turers have  of  increasing  the  sale  of  their  goods  . 
in  that  co^untry. 

Tariff  Reform  and  the  Unemployed. 

During  the  debate  in  Parliament  on  the  unem- 
ployed question,  Mr.  Crooks  remarked  that  "it 
is  said  tariff  reform  will  solve  the  unemployed 
problem.  The  gramophone  has  said  it,  and  one 
can't  argue  with  a  gramophone."  Neither  can 
one  argue  with  Mr.  Crooks. 

Mr.  Newman's  Invention. 

Mr.  Newman,  late  of  the  Favorite  Record  Co., 
I  am  told,  has  invented  a  talking  machine  free 
from  the  usual  style  of  record.  By  means  of  a 
film  or  band,  upon  which  either  photographically 
or  mechanically  produced  sound-waves  appear, 
the  longest  piece  of  music  can  be  played,  as  the 
band  would  roll  up  into  quite  a  small  space. 
Exact  details  are  wanting,  but  I  understand  the 
invention  is  not  yet  quite  perfected. 

Some  Excellent  Clarion  Records. 

Some  first-rate  recorded  selections  are  included 
in  the  "Clarion"  January  list.  They  include 
well-known  orchestral  and  band  pieces,  among 
which  may  be  mentioned  the  famous  "Merry 
Widow"  waltz,  which  comes  out  in  a  tone  of 
rich  and  full  quality.  Other  selections  include 
some  popular  songs  and  ballads,  all  of  which  I 
understand  met  with  a  good  demand.    The  nine- 


THREE  SPLENDID  TALKING  MACHINES 

The  "White"  Leader  Phonograph,  £3 = 3 : o 
The  "Neophone"  Machine 

Six  Models,  £2  : 10  :  0  to  £12  : 12  :  0 

and  the 

Star  Talliing  Machine 

Three  Models,  £8:8:0,  £12  : 12  :  0  and  £17  : 17  :  0  Retail 

These  form  a  trio  hard  to  beat,  they  are  all  grand  instruments, 
and  the  younger  member,  the  STAR,  contains  every  improvement 
which  skill  and  forethought  have  up  to  the  present  succeeded  in  evolving 
in  the  Talking  Machine  industry.    The  universal  opinion  is  that 

THE  STAR  TALKING  MACHINE  IS  MILES  BEFORE  ANYTHING  aSE  UPON  THE  MARKET 

These  machines  and  the  celebrated  "WHITE" and  NEW  NEOPHONE 
RECORDS,  are  all  to  be  obtained  from 

THE  GENERAL  PHONOGRAPH  COMPANY,  Ltd. 

1  Worship  Street,  Firist>ury,  London,  E.  C. 


46 


THE  TALKING  MACfflNE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- Continued). 


penny  cylinder  "Clarion"  record  seems  to  be 
more  popular  than  ever,  judging  by  the  excellent 
business  the  Premier  Mfg.  Co.  have  experienced. 

Two  Important  Injunctions. 

Two  important  injunctions  were  obtained  by 
the  National  Phonograph  Co.  last  month,  one 
against  Ernest  W.  Hipkins  (trading  as  the  Musi- 
cal Production  Co.),  of  Tib  street,  Manchester, 
restraining  him  from  cutting  prices  of  Edison 
phonographs  and  records;  the  other  being  to 
restrain  Jack  Levy,  of  Whitechapel,  from  dupli- 
cating records  or  otherwise  selling  Edison  goods 
contrary  to  the  terms  of  the  company's  agree- 
ments. 

Reward  of  Adaptability. 

What  we  call  good  luck  is  merely  the  ability  to 
adapt  oneself  instantaneously  to  the  unexpected. 
The  men  who  are  unable  to  fit  in  with  the  times 
are  vanquished.  Just  as  the  traveling  salesman 
who  cannot  adapt  himself  to  local  conditions  and 
procedure  is  an  out-and-out  failure  when  it  comes 
to  selling  goods. 

Graphophone  and  Cinematograph. 

The  Columbia  graphophone  has  been  used  in 
conjunction  with  the  cinematograph  at  a  series 
of  concerts  recently  given  at  Hyde,  Lancashire. 
An  enterprising  Columbia  dealer,  Mr.  Marsh, 
operated  the  graphophone,  which  was  the  twenty 
guinea  "Majestic"  model.  "Scenes  from  the  Life 
of  Christ"  and  "A  Tour  Through  Norway"  were 
the  principal  subjects  portrayed  by  the  living  pic- 
tures. The  graphophone  discoursed  appropriate 
carols,  songs  and  instrumental  pieces  on  Colum- 
bia records  as  the  various  episodes  were  enacted 
on  the  screen,  and  it  was  the  opinion  of  all  who 
attended  that  the  combination  was  ideal,  the 
appeal  to  both  eye  and  ear  being  absolutely  life- 
like. At  the  close  of  the  series,  the  dramatic 
agent  responsible  for  the  concerts  wrote  to  Mr. 
Marsh  congratulating  him  on  the  great  success  of 
his  ten  days'  engagement. 

The  Competition  of  the  Japanese. 

F.  A.  McKenzie,  in  his  new  book  entitled 
"Britain  Under  the  Japs,"  issues  what  may  be 
regarded  as  a  warning  to  European  and  Ameri- 
can manufacturers.  He  says  in  effect:  "The 
Japanese  might  naturally  be  expected  to  bring 
one  new  industry  into  this  land — that  of  the  pro- 
duction of  bogus  goods.  In  Osaka  the  manufac- 
ture of  imitations  of  flret-class  European  goods 
has  reached  quite  enormous  proportions.  Some 
English  houses  do  not  like  it,  and  recently  one 
of  the  chief  of  them  tried  to  induce  the  Japanese 
courts  to  convict  an  outrageous  offender  in  this 
direction.  It  was  proved  beyond  doubt  that  the 
man  had  openly  imitated  European  goods  with 
abominable  substitutes.  He  admitted  as  much 
himself,  but  the  court  decided  that  it  was  no 
offense,  and  let  him  go. 

"Talker"  as  Electioneering  Agent. 

Mr.  Churchill,  M.  P.,  if  we  are  to  judge  from 
his  remarks,  is  evidently  afraid  of  the  gramo- 
phone's influence  as  an  electioneering  agent. 
Speaking  to  a  gathering  of  his  constituents  the 
other  day,  he  alluded  to  his  recent  tour,  and  said 


BUT 

SELF   MANUFACTURED   "S"  LINES 


} 


SCREWS  made  to  order  for  all 
patterns  sent  in. 

SOUND    BOX   SCREWS  for 
any  make. 

SOUND  ARMS  (Cheap.) 

SOUND  BOXES  (Cheap). 

STYLUS  BARS. 

SAPPHIRES  for  all  types. 

SAPPHIRES  in   steel  holder 
(needle  sapphires\  and 
other  extra  good  "  S  " 
Lines. 

AE»F»L,Y  TO 

R  AUXH,  ""~Txpo"rt'"  ™"  London,  E.C, 

Lloyd's  Chambers,  27-29  Worship  Street 

NOTE    NEW  ADDRESS 


he  remembered  reading  on  the  Upper  Nile  of  the 
expedition  of  the  twenty  traveling  vans  which 
were  to  go  in  all  directions  to  spread  the  light 
of  tariff  reform — if  they  could  call  it  light — 
to  the  unfortunate  people  in  the  towns  and  vil- 
lages. Apparently  the  gramophones  which  were 
carried  in  these  vans  were  to  speak  out  those 
statistics  which  had  been  so  much  knocked  about 
that  no  one  would  agree  to  repeat  them  verbally, 
even  for  a  livelihood.  (Laughter).  They  would 
be  delivered  with  unblushing  effrontery  from  the 
brazen  "mouth  of  the  gramophone.  No  tub- 
thumper  or  leather-lunged  orator  being  good 
enough,  they  must  get  a  mechanical  mouthpiece. 
(Cheers).  Cheers,  yes;  but  hard  words  break 
no — records! 

A  Novel  Concert  Tour. 

The  band  of  H.  M.  Coldstream  Guards  started 
a  short  provincial  tour  with  the  latest  gramo- 
phone records..  The  concerts  will  be  of  the 
usual  ballad  type.  The  songs  are  given  by  gramo- 
phone, while  the  band  plays  the  accompaniment. 
The  chief  difiBculty  with  this  appears  to  be  the 
fact  that  there  is  already  an  orchestral  accom- 
paniment on  the  records  and  many  rehearsals 
have  been  rendered  necessary  in  order  to  drill 
the  playere  to  keep  time  with  the  "Invisible" 
ones.  The  slightest  deviation  in  time  would 
spell  disaster,  and  as  a  consequence  more  than 
ordinary  care  has  to  be  exercised. 

Contest  at  Bishop  Auckland. 

Tiplady  &  Hall,  the  enterprising  dealers  of 
Bishop  Auckland,  were  responsible  for  a  very 
spirited  talking  machine  contest  held  in  that 
town  on  January  8.  There  were  27  entries  for 
the  contest,  which  was  divided  into  various 
classes  under  phonographs  and  disc  machines, 
and  the  records  that  carried  off  the  first,  second, 
and  third  prizes  were  from  the  Sterling^  and 
Odeon  lists,  respectively. 

By  One  Who  Knows! 

The  word  Phonograph  is  derived  thus:  Phono; 
I  speak;  graph:  through  a  tin  tube. 


Columbia  Forces  Dine. 

The  spacious  ballroom  of  the  Holborn  Restau- 
rant presented  a  gay  scene  the  other  night  when 
the  young  ladies  and  gentlemen  in  the  otflces  of 
the  factory  and  the  London  headquarters  of  the 
Columbia  Phonograph  Co.  assembled  for  a  Merry 
Christmas  and  Happy  New  Year  dance.  There 
were  about  sixty  present,  including  wives  and 
sweethearts.  The  Banda  Espanola,  Casino  Or- 
chestra and  other  well-known  organizations  fur- 
nished the  music  through  the  medium  of -the 
graphophone,  and  there  was  a  pianist  as  well. 
Besides  the  dances,  recitations,  songs  and  hu- 
morous character  sketches  gave  variety  to  the 
program.  The  guests  wore  emblems  each  repre- 
sentative of  some  Columbia  record  title,  and  a 
prize  was  awarded  to  the  one  who  correctly 
guessed  the  greatest  number.  A  delicious  sup- 
per was  served  at  small  tables  prettily  decorated 
with  shaded  lamps.  Altogether  the  evening  was 
most  successful  from  every  point  of  view.  Among 
those  present  were  Frank  Dorian,  European  gen- 
eral manager;  Marion  Dorian,  assistant  general 
manager,  and  C.  L.  Funnell,  factory  mana- 
ger. 

Gramophone's  Good  Influence  on  Prisoners. 

A  novelty  was  introduced  in  the  celebration  of 
Christmas  and  the  New  Year  in  the  convict 
prison  of  Dartmoor.  Instead  of  the  usual  cold 
and  perfunctory  services,  the  chaplain  provided 
a  cheerful  and  exhilarating  entertainment.  With 
the  assistance  of  two  vocalists  from  Plymouth, 
and  with  the  aid  of  a  phonograph,  the  prisoners 
were  enlivened  by  a  selection  of  songs  and  solos. 
The  success  of  the  experiment  was  so  great  and 
the  moral  effect  so  encouraging,  that  other  con- 
certs of  a  similar  nature  will,  it  is  expected,  soon 
be  a  feature  of  prison  life.  This  remarkable 
innovation  shows  that  the  authorities  are  be- 
stirring themselves  to  modify  the  hardship  of 
penal  servitude  so  that  it  shall,  if  possible,  hu- 
manize rather  than  brutalize  the  prisoner.  This 
is,  indeed,  a  step  in  the  right  direction. 


"CLARION" 


IMEW   PROCESS  LOMG, 

CYLINDER  RECORDS 


You  can  afford  to  import  these  records  and  after  paying  all  costs, 
charges  and  duty,  compete  with  any  other  make  in  the  world. 


A.    WORD    REGAROI[\G    QUALITV— This  is  perhaps  unnecessary,  as  they  speak  for 

themselves.    Write  us,  the  manufacturers,  for  samples  and  terms. 

The  Premier  Manufacturing  Co.,  Ltd.,  81  City  Road,  London,  England 


THE  TALKING  MACHINE  WORLD. 


47 


FROM  OUR  LONDON  HEADQUARTERS- (Continued). 


Durham    a   "Talker"  Stronghold. 

Consett  (Durham)  seems  to  be  a  stronghold  ot 
talking  machine  enthusiasm,  and  record  contests 
always  awaken  great  Interest.  At  one  held  a 
week  or  two  back,  the  first  prize  was  carried 
off  by  a  competitor  who  used  the  smallest  ma- 
chine in  the  hall.  In  a  letter  from  which  we 
are  privileged  to  quote,  the  prize  winner  (R. 
Harrison),  says:  "The  machine  I  was  most 
afraid  of  (costing  £15)  came  in  fourth.  My  ma- 
chine was  the  smallest  in  the  contest,  and  people 
laughed  when  it  appeared."  But  he  had  the 
satisfaction  of  gaining  the  first  prize,  the  records 
used  being  the  Odeon  No.  A377,  Xylophone  Solo, 
"Caxnival  of  Venice,"  and  Ode  on  No.  551,  Alan 
Turner's  "Queen  of  the  Earth."  The  judge  re- 
marked that  he  liked  to  hear  a  song  which  ren- 
dered the  words  distinct,  and  such  was  the  case 
with  this  one.  It  is  only  fair  to  add  that  Mr. 
Harrison  attributes  his  success  to  his  dealer, 
Dawson  Goodey,  of  Highbury,  London,  to  whose 
judgment  he  left  the  selection  of  records. 

Milan  Exhibition  Awards. 

On  Wednesday,  the  8th  inst.,  at  the  Mansion 
House,  the  distribution  of  awards  was  made  to 
those  British  exhibitors  at  the  Milan  Industrial 
Exhibition  of  1906  who  were  entitled  to  them. 
It  will  be  recalled  that  the  Italian  government, 
to  signalize  the  opening  of  railway  traffic  through 
the  Simplon  Tunnel,  held  a  six  months'  inter- 
national exposition  in  Milan  two  years  ago. 
Those  exhibitors  in  the  British  section  who 
were  honored  with  awards  were  invited  to  the 
Lord  Mayor's  official  residence  formally  to  re- 
ceive their  diplomas  from  the  hands  of  the  Ital- 
ian Ambassador.  The  Lord  Mayor  occupied  the 
chair  and  the  proceedings  included  an  address 
by  the  president  of  the  British  Commission,  Sir 
Albert  K.  Rollit,  the  report  of  the  executive 
commissioner,  and  a  vote  of  thanks  by  the  Ital- 
ian Consul-General.  Because  of  a  personal  bte- 
reavement,   the   Italian   Ambassador   was  pre- 


vented from  being  present,  his  place  being  taken 
by  Count  de  Bosdari,  who  distributed  the 
awards.  There  were  334  awards  in  all  to  Great 
Britain.  Of  these,  the  only  one  to  a  talking 
machine  company  was  the  grand  prix,  the  high- 
est possible  award,  to  the  Columbia  Phonograph 
Co.,  General.  Marion  Dorian,  on  behalf  of  the 
company,  attended  the  exercises,  and  received 
the  official  diploma,  together  with  a  handsome 
bronze  medal,  the  gift  of  the  British  Commis- 
sion. The  Columbia  Co.  have  thus  added  to  their 
unbroken  line  of  exhibition  successes,  having 
secured  the  highest  possible  honors  at  Paris, 
1900;  St.  Louis,  1904;  Portland,  1905;  Milan, 
1906,  and  Jamestown,  1907. 

Contributors  to  Columbia  List. 
Prominent  among  the  contributors  to  the  Co- 


lumbia February  list  is  the  famous  Banda  Es- 
panola,  which  is  responsible  for  some  at- 
tractive numbers  on  both  lO-inch  and  12- 
inch  discs. 

Method  in  Business. 

Another  business  exhibition  will  be  held  at 
Olympia  from  Feb.  27  to  March  7.  There  will 
be  on  view  labor-saving  devices,  the  latest  de- 
velopments in  writing  machines,  and  every  in- 
vention which  can  be  supplied  to  the  machinery 
of  business.  The  Columbia  and  Linguophone 
companies  are  among  those  in  this  industry 
who  will  be  represented.  The  advertising  and 
printing  exhibits  should  suggest  some  good  ideas 
for  talking  machine  advertisements.  Those 
business  exhibits  have  proven  a  great  public  at- 
traction. 


TRADE  REPORTS  FROM  THE  PROVINCES. 


NORTH  OF  ENGLAND  NOTES. 


(Special  to  The  Talking  MacUine  World.) 

Manchester,  Feb.  2,  1908. 
From  present  conditions  and  the  experience 
of  the  past  few  months,  the  trade  generally  is 
beginning  to  find  its  level,  from  the  dealer's 
standpoint.  Customers  who  are  interested  in 
either  disc  or  cylinder  goods  are  becoming 
steadier  buyers,  but  nevertheless  much  greater 
critics.  In  this  city  the  traders  appears  to  have 
had  a  very  good  season,  so  far;  the  leading 
houses  reporting  a  very  satisfactory  increase  of 
business.  Disc  goods,  however,  predominate  in 
the  sales. 

Mr.  Duwe,  of  High  street,  when  visited,  ap- 
peared quite  satisfied  with  past  results. 

R.  B.  Geddes,  the  manager  of  Messrs.  Richard- 
son's, who  have  depots  both  in  Manchester  and 
Liverpool,  stated  that  upon  comparing  the  value 
of  goods  sold  in  1907,  as  against  1906,  the  output 


has  been  much  greater  during  the  past  twelve 
months.  It  has  also  been  much  easier  to  handle, 
for  the  reason  that  dealers  are  better  educated 
to  the  requirements  of  the  trade  and  their  cus- 
tomers generally,  than  hitherto.  Further,  they 
recognize  the  necessity  of  keeping  their  stock 
well  up  to  the  wants  of  their  locality.  Their 
orders,  therefore,  were  placed  long  enough  in 
advance  to  give  the  larger  wholesale  houses  suffi- 
cient time  to  execute,  within  the  specified  time 
for  delivery.  This  advance  ordering  has  there- 
fore been  very  satisfactory  to  both  parties.  Mr. 
Geddes  also  stated  that  they  find  the  trade  is 
better  distributed  and  covers  a  greater  area  than 
formerly,  and  he  thinks  it  would  be  better  alto- 
gether if  the  wholesale  factor  endeavored  to  con- 
fine the  business  to  those  dealers  who  take  suffi- 
cient interest  in  it  to  make  it  a  satisfactory  one 
both  summer  and  winter.  The  talking  machine 
dealer  in  the  smaller  towns  is  beginning  to  rec- 
ognize the  fact  that  the  business  is  here  to  stay. 


THE  ITALIAN  TALKING  MaeHINE  QO.,  Ltd. 
Every  Up-to-date  Dealer  must  stock  tlie  "Simp" ! 

WHY  !    Because  the  "Simp"  is  the  latest  marvel  of  the  world.    Because  the  "Simp"  reproduces 
faithfully  the  living  human  voice  within  the  true  meaning  of  the  word.    Because  the  "Simp"  is  the  limit. 
We  Guarantee  : 

No  more  nasal  tones,  no  more  unnatural  notes,  no  more  hoarse  and  metallic  sounds,  no  more  rasping 
vibrations ;  notbing  but  a  natural  clear,  loud,  rich,  full,  haruionious  and  mellow  tone.  The  "Simp"  gives 
the  true  tone,  the  power  and  modulation  of  an  orchestra. 


The  "SIMP"  Disc  Machine. 

Retail  Price  from  £5  12s.  to  £18. 


The  "  Simp  "  eclipses 
all  well-known  Cabi- 
nets and  Disc  Ma- 
chines at  three  times 
the  price. 


Tlic   "SIMP"  Diaphragm. 

(  With  a  small  trumpet )  Retail  Price,  £  1  10s.  6d. 


Thrice  louder,  clearer,  and  sweeter  than  any  detachable 
reproducer  on  the  market  to-day. 

It  fits  any  disc  machine  and  it  trebles  its  value  to  the  owner. 


ASK    FOR    THE    NEW  CATALOGUE. 

DEALERS— Push  only  the  "Simp"  and  you  will  do  the  best  business.   This  machine  brings  the  fortune  to  you.   DON'T  MISS  IT. 

Exclusive  agency  would  he  given  to  reliable  Arm  in  country  where  we  are  not  represented. 

ST.  DYKTOR,  9,  Calthorpc  St.,  Gray's  Inn  Road,  London,  W.C. 


48 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS-  Continued.) 


and  that  however  lax  he  may  have  been  in  times 
gone  by,  it  is  not  only  necessary  to  keep  his  stock 
square,  but  the  payment  of  his  accounts  also. 
In  some  cases,  it  is  true,  the  smaller  dealer  is 
tempted  to  take  long  credit  by  several  Arms  who 
can  afford  it,  but  owing  to  the  few  changes  now 
occurring,  and  likely  to  occur  in  the  prices,  it  is 
far  more  to  his  interest  to  pay  his  bills  promptly, 
and  take  his  discounts.  This  credit  question, 
however,  is  one  that  needs  very  careful  atten- 
tion, and  both  the  wholesale  factor  and  agent 
would  mutually  benefit  if  credit  were  not  offered 
and  extended  as  much  as  it  is  done  in  some 
cases.  Messrs.  Richardson's  being  one  of  the 
largest  factors  in  Manchester  and  Liverpool,  the 
opinion  of  Mr.  Geddes  is  the  one  as  generally 
expressed  by  others  in  the  trade.  Stocking,  as 
they  do,  Edison,  Sterling,  Edison-Bell,  Zono- 
phone,  Odeon,  etc.,  and  having  the  whole  of  the 
trade  at  their  finger  ends,  Messrs.  Richardson's 
have  given  a  very  approximate  idea  of  the  trade 
conditions  prevailing  generally,  which  may  be 
accepted  as  correct. 

M.  E.  Ricketts  has  been  placed  on  the  northern 
territory  to  look  after  the  interests  of  the 
Gramophone  Co.,  Ltd.  "Well  known  as  he  is  in 
the  South  and  with  a  very  genial  personality,  we 
believe  that  the  change  as  made  by  the  Gramo- 
phone Co.  in  their  representative  will  prove  mu- 
tually very  advantageous. 

The  nine  Tetrazzini  records  placed  on  the  mar- 
ket by  the  Gramophone  Co.  promise  to  have  an 
enormous  demand.  Concerts  are  being  booked 
up  over  the  north  of  England,  in  which  the 
Auxetophone  and  H.  M.  Coldstream  Guards  Band 
of  forty  performers  are  heard.  The  records  of 
Mmes.  Tetrazzini,  Melba  and  MM.  Caruso,  Scotti 
and  other  notable  artists  are  heard  to  the  great- 
est advantage.  The  combination  of  the  auxeto- 
phone and  the  band  is  most  successful,  and  came 
in  for  extended  notice  in  the  Manchester  papers, 
where  a  concert  was  given  at  Free  Trade  Hall  on 
Jan.  20,  a  large  audience  being  present. 


LIVERPOOL  NOTES. 


Liverpool,  Eng.,  Feb.  4,  1908. 
Trade,  generally  speaking,  has  been  good  in 
Liverpool  during  the  past  few  months.  The  disc 
trade  has  been  exceptionally  large  and  the  cylin- 
der trade  in  many  cases  not  as  good  as  was 


anticipated.  Machine  sales  have  been  somewhat 
slow  and  have  not  came  up  to  expectations  by 
anj'  means.  Most  of  the  leading  houses  have 
verj^  fine  displays,  especially  where  gramophones 
are  concerned. 

J.  Grahams  reported  active  business  in  both 
machines  and  records.  Messrs.  Dibbs,  Ltd.,  state 
that  the  demand  for  disc  records  has  been 
tremendous,  while  Messrs.  Johnson's  who  also 
have  a  branch  in  Birmingham,  are  well  pleased 
with  business,  generally,  especially  in  the  coun- 
try though  a  slight  depression  in  the  matter 
of  prices  was  noticeable  in  the  larger  to-n-ns. 
Another  house  visited  was  that  of  Thompson 
Mossford  &  Co.,  who  specialize  in  Pathe's  goods 
and  who  are  well  satisfied  with  conditions,  their 
business  already  having  exceeded  their  contract 
with  a  steady  increase  in  prospect. 

At  Messrs.  Archer's  and  the  Melograph  Disc 
Record  Co.,  a  strong  trade  was  reported  in  disc 
records  for  the  various  machines  with  prospects 
very  encouraging. 

At  Messrs.  Richardson's  we  were  sorry  to  hear 
that  the  manager,  Mr.  Abbott,  has  been  laid  up 
for  the  last  few  weeks  with  pneumonia,  which 
has  been  concurred  'ere  now  we  hope. 

Cutting  is  still  fairly  rife  in  Liverpool,  one 
firm  in  Scotland  Rd.,  announcing  on  their  win- 
dow 30,000  Columbia  cylinders  at  6d.  (or  6iid) 
each. 

At  Messrs.  J.  B.  Cramer  &  Co.,  Church  street,  a 
magnificent  display  of  gramophone  goods  is  still 
on  ^-iew  and  it  proves  how  a  well  dressed  win- 
dow appeals  to  the  public  at  all  times. 

In  Bury  Lane  the  season  has  been  generally 
regarded  as  a  good  one,  the  cylinder  trade  being 
specially  bright,  Edison's  leading.  Generally 
speaking  the  Bury  houses  have  every  reason  to 
be  satisfied  with  past  sales. 

In  Warrington  T.  Boothroyd  reports  trade  as 
being  exceptionally  steady  and  satisfactory. 

In  Altrincham  Messrs.  Noble  &  Son  re- 
cently gave  some  very  good  concerts  on  the  new 
Pathe  compressed  air  machine,  The  results  being 
exceptionally  good.  Messrs.  Noble  &  Son  are  al- 
ready considering  the  next  season's  requirements 
and  will  possibly  put  upon  the  market  something 
very  startling  a  little  later  on. 

In  Blackburn  business  appears  to  have  been 
very  good.  Messrs.  Sharpies  &  Son  are  large 
musical  instrument  dealers  and  have  recently 


oi)ened  a  special  department  for  the  sale  of  disc 
goods,  gramophones  and  zonophones  being  their 
principal  lines.  They  have  recently  given  some 
verj'  good  concerts  on  the  auxetophone  under 
the  able  management  of  Nelson.  Sharpies  and  Mr. 
Sefton. 

Messrs.  J.  Wadeson  &  Co.  do  essentially  a  high 
class  trade,  confining  themselves  solely  to  the 
talking  machine  business.  The  principal  lines 
they  handle  are  zonophone,  Odeon,  Edison  and 
sterling.  They  have  a  good  general  trade  and 
report  that  up  to  Christmas  things  were  very 
brisk.  Since  then,  however,  there  has  been  a 
slackening  down  somewhat,  but  Mr.  Wadeson 
looks  hopefully  towards  the  future.  Established 
six  years  ago,  Mr.  Wadeson  was  practically  the 
pioneer  of  ithe  talking  machine  business  in  Black- 
burn before,  as  he  says,  others  ever  thought  of  it. 
Messrs.  Wadeson  have  a  very  nice  establishment. 

Messrs.  J.  Walsh  &  Co.  are  the  principal  whole- 
sale house  in  the  town.  They  do  a  large  trade  in 
Edison,  Sterling  and  other  leading  lines  and  are 
very  well  satisfied  with  the  trade  in  general. 

In  Bolton  the  leading  musical  depot  is  James 
Vickers  of  Knowsley  street.  They  have  only  re- 
cently taken  on  talking  machines  and  we  were  in- 
formed that  the  season  has  been  most  satis- 
factory, the  sales  being  very  large  in  both  ma- 
chines and  records.  They  are  agents  for  the 
Gramophone  and  Zonophone  Co.  and  concentrate 
upon  disc  goods,  machines  of  medium  price 
being  most  in  demand.  Messrs.  Vickers  are  also 
exceedingly  hopeful  as  regards  the  future  of 
the  new  department. 

J.  Driver,  who  handles  Pathe's  solely  in  discs, 
with  Edison-Bell  and  Clarion,  dees  a  large  whole- 
sale trade  in  these  with  the  surrounding  district. 
He  also  does  a  large  retail  trade  in  Edison  and 
Sterling.  One  feature  of  his  business  is  to  help 
the  sales  of  his  customers  by  giving  free  con- 
certs on  the  power  machine  of  Pathe's,  called 
the  Pathephone.  He  informed  us  that  it  helped 
the  dealers  very  considerably,  made  a  fine  ad- 
vertisement for  the  goods  and  roused  consider- 
able interest  in  the  localities  wherever  it  was 
shown. 

Another  first  class  house  in  Bolton  is  that  of 
Messrs.  Walter  Smith  &  Co.  Besides  a  large 
piano  trade  they  also  do  a  large  and  remuner- 
ative business  in  gramophone  and  odeon  goods. 
Up  to  the  end  of  1907  Mr.  Smith  informed  us 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


RPUrriTn  68  Basinghall 
.  riVllI/UlV  London,  E.G., 


St,. 

Eng. 


EVERY  WHOLESALE  JOBBER 

should  get  my  export  prices  for  Best  French 
PHONO  REPROS;,  RECORDERS. 
BLANKS  and  alt  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
representation  of  manufacturers  of 
SPECIALTIES,  of  all  kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and  prices.  Highest  Bank  Refer- 
ences. Correspondence  invited — 
English  or  French. 


For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 


Supplied  by 


GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 


THE  SEYMOUR 
REPRODUCER 

NEW  190S  MODEL 
Eaormously  Improved. 

Absolutely  the  finest  phonograph  repro- 
ducer on  the  market.    Price,  12  6. 

Graphophone  Garrier  Arms  for  Edison 
machines  to  adopt  same,  with  special  sound- 
tight  joint,  from  10  5  to  12  6. 

Send  for  illustrated  lists  of  above  and 
other  up-to-date  accessories. 

THE  MICROPHONOGRAPH  COMPANY 

!91  Goswell  Road,  London,  England 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Ma  chine  Co. 

SI  Tabernacle  St..  Londra.  Enaiantf 


F.    W.  ROBINSON 

"The  Tiilkeries,"  21.1  Doansgate, 
MANCHESTER.  ENGLAND 

Direct  Importer  of  nil  kinds  of  DISG 
TALKING  MACHINES,  RECORDS, 
PHONOS.,  CYLINDERS.  ETC..  and  all 
Koods  connected  with  the  trade. 

WHOLESALE,  RETAIL  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

Correspondence  Invited 
PROMPT  ATTENTION 

Always  opiMi  to  consider  ^ood  linos  suit- 
flblo  for  the  Rni;lish  and  Foreign  markets. 
Improvemonts  and  Novelties  preferred. 
Send  samples  and  prices. 

sec  AOV'T  ADJOINING 


To  Colonial  and  Foreign  Buyers 

The  peculiarities  of  those  market;- 
have  never  been  more  apimrent  than 
at  the  present  moment,  retiulrlnp  the 
KrenteHt  care  in  prlclns  nnd  buy- 
ins,  with  a  view  to  tlie  future  Hav- 
ing: had  ninny  years' experience,  I 
am  prepareil  to  buy  for  you  upon 
ooniiniNNion.  and  to  keep  you  posted 
up  wita  all  the  Infest  prodncllonH 
and  art  as  your  representative.  I 
buy  rock  iHilloni.  Instructions  to 
purchase  jjoods  in\ist  be  accompanied 
with  order  on  Bankers  to  pay  cash 
against  Hill  of  I.adlnR. 

Bankers.  London  City  nnd  Midland 
Ltd  .  Miinchester.  For  term-j.  iilea-io 
write  statinu  retiuliemcnts,  to 

F.  W\  ROBI.\SO\. 
'213  DeanHgnle,  ManclieHlor.  Ens. 


To  the  Talking  Machine 
Trade: 

We  are  the  Manufacturers  of  artis- 
tic Pedestals,  Record  Albums,  Exhi- 
bition Wire  Racks,  and  Record 
Carrying  Cases.  All  our  goods  are 
made  by  British  Labor  and  we 
can  compete  with  any  maker  on 
the  market.  Send  for  illustrated 
catalogue  to 

THE   CITY  MANUFACTURING  CO. 
56  City  Rd.,  London,  E.  C. 


THE  TALKING  MACHINE  WORLD. 


49 


that  'business  was  exceptionally  good,  but  since 
then  there  has  been  a  lull.  Business  has  in- 
creased SO'  considerably  with  this  Arm  during  the 
past  seas'on  that  they  have  had  tO'  double  their 
business  accommodation  and  have  now  one  of 
the  finest  music  show  rooms  in  the  north  of 
England.  Mr.  Smith  is  well  pleased  with  trade 
and  anticipates  that  the  disc  record  trade  will 
keep  steady  in  the  future. 

From  the  foregoing  it  will  be  seen  that  the 
business  here  is  gradually  getting  into  a  better 
atmosphere.  Better  class  agents,  especially 
musical  men,  are  taking  a  keen  interest  in  the 
bU'SiU'ess  'than  hitherto.  This  means  that  a  step 
in  the  right  direction  has  been  made  to  interest 
the  men  who  are  prepared  to  sell  all  the  year 
round  instead  of,  as  formerly,  two  or  three 
months  at  Christmas.  It  is  a  very  healthy  sign 
and  we  are  very  pleased  to  see  it. 


YORKSHIRE  NOTES. 


Bradford. 

In  Bradford  the  cylinder  trade  has  resulted  in 
enormous  sales  Edison's  still  head  the  bill. 
Clarion's  apparently  coming  second,  Sterling  and 
Edison  Bell  not  so  much.  At  Mr.  Moore's  the 
sales  have  been  exceptionally  large,  but  in  ma- 
chines the  demand  has  either  been  for  a  very 
good  one,  or  on  the  other  hand,  a  very  cheap  one. 
Nevertheless  Mr.  M'oore  appears  to  be  quite  sat- 
isfied with  the  results  up  to  Christmas.  Messrs. 
Dyson's,  Ltd.,  have  concentrated  their  efforts 
upon  cylinder  goods  principally,  but  they  have 
recently  taken  up  Bathe's  records  and  these  ap- 
pear to  be  selling  very  freely.  The  Parker  Phone 
Co.  also  report  a  very  satisfactory  turnover, 
while  at  Messrs.  Appleton's,  where  their  trade  is 
exclusiively  wholesale,  the  business  has  also  been 
up  to  expectations. 

The  .  Gramophone  Co.  have  arranged  with_ 
Messrs.  Joshua  Marshalil  &  Co.,  Ltd.,  of  Brad- 
ford, for  the  sole  agency  of  their  goods.  Every 
effort  will  be  made  to  cater  to  the  highest  class 
disc  trade. 

On  the  15th  inst.  the  company  gave  a  private 
press  show  of  the  great  Tetrazzini  records,  which 
will  be  ready  for  distribution  about  the  end  of 
thei;'  month.  We  understand  that  this  special 
show  was  most  successful  in  furthering  the  ad- 
vance of  the  company's  goods. 

Halifax. 

In  Halifax  the  trade  appears  to  have  been 
much  the  same  as  in  Bradford. 

At  Messrs.  J.  Smith  &  Co.,  Albion  street,  they 
report  the  seasion  has  been  very  good  up  to 
Christmas.  Handling  Zonophones,  Columbia, 
Edison  Bell,  Sterling  and  Clarion  records,  they 
have  a  good  stock  and  keep  right  up  to  date. 
Keeping  a  large  number  of  various  machines, 
both  disc  and  cylinder,  Mr.  Smith  deplores  the 
reduction  of  the  various  records  from  Is.  to  9d. 
He  feels  like  other  traders  that  Is.  is  low  enough 
to  sell  a  good  record  at  and  taking  into  oom- 
sideratioB  the  severe  criticism  of  present  buyers 
and  the  time  expended  in  selling  records,  even  at 
Is.,  it  leaves  but  a  very  small  net  margin  of 
profit. 

At  Mr.  F.  Stoddart's  phono  depot  Mr.  Stoddart 
has  experienced  a  very  fair  season  and  looks 
with  confidence  to  the  future.  He  states  that 
next  year  he  proposes  to  handle  only  gramo- 
phone, zonophone,  Edison's  and  Sterling,  he 
having  so  far  done  well  with  these  lines. 

Speaking  with  other  d,ealers  in  the  district  in 
regard  tO'  this  changing  and  allowance  for  old 
records,  etc.,  the  dealers  are  not  altogether 
pleased  with  it.  Take  zonophones,  for  instance. 
This  company  stipulate  that  a  customer  should 
bring  back  four  old  or  worn  records  to  get  a 
new  one,  and,  in  addition,  they  must  purchase 
one  which  means  that  in  selling  these  two  records 


PHILIP  NEALE, 

P  M  O  IN  O  .  EXPERT, 

5  Chalk  Farm  Rd.  LONDON.  N.  W. 

Talking  Machines  of  every  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  job  too  small— no  job 
too  large. 


Manufacturer  of  Ornaments  for 
Gramophone  Cabinets 

B.  SIMON 

Manufacturer  of  Hardware     BERLIN,  W.  RITTERSTRASSE.  76 


the  dealer  only  gets  the  profit  on  one,  namely  8s., 
for  which  he  has  had  the  tnowble  and  time,  etc., 
in  selling  two.  This  reduces  the  dealer's  profit 
to  4s.  each  on  the  two  records  and  many  have 
expressed  themselves  that  it  is  not  wO'rth  bother- 
ing with,  but  simply  giving  a  lever  to  unprin- 
cipled shopkeepers  to  advertise  new  zio'nophones 
for  old  ones  without  qualifying  the  advertisement 
in  any'  way  whatever.  The  recent  conduct  of 
many  of  the  manufacturers  in  reducing  their 
prices  and  dodging  exchanges  which  are  neither 
beneficial  to  the  retailer  nor  the  manufacturer  has 
evolved  a  state  of  insecurity  and  dealers  will  be 
for  some  time  very  careful  as  to  the  amount  of 
goods  they  order  at  once. 

Price  cutting  is  still  rife  and  one  exceptionally 
large  house  has  been  cutting  off  the  supply  of 
a  great  many  of  the  smaller  dealers  and  we  are 
afraid  this  will  also  be  continued  for  some  time 
to  come,  with  those  who  have  been  doing  a  very 
small  business  during  the  last  season  the  ex- 
penses of  the  various  advertisements  costing  a 
great  deal  more  per  dealer  than  the  profit  is 
made  by  the  dealers'  sales  during  the  year. 

Staffordshire. 

Reports  from  the  various  towns  here  state 
that  business  has  generally  been  very  good  all 
around. 

In  Leek,  Mr.  S.  Taylor  had  a  goiO'd  trade,  con- 
centrating principally  upon  cylinder  goods,  of 
which  he  handles  all  the  best  makes.  Lately, 
however,  he  has  opened  up  with  the  disc  branch 
of  the  trade  handling  Zonos,  Favorites,  etc.,  with 
very  good  results. 

In  Hauler  Burstein  Longston  a  good  cylinder 
business  is  done,  but  the  discs  are  steadily  in- 
creasing as  regards  sales  and  coming  into  favor. 

Note. — On  page  52,  issue  January  1908,  a  mis- 
take occurs  in  my  notes  wherein  they  read: 
"Now  the  dealer  paid  8s.  per  doz.  (2%  per  cent. 
2s.  9d.  doz.)  etc."  It  should  he:  "Now  the  dealer 
having  paid  8s.  per  dcz.  (less  214  per  cent, 
equals  7s.  9d.  doz.  net)  for  those  goods.  This 
leaves  after  the  reduction  at  9s.  has  been  drawn, 
1%  profit,  etc."  The  two  take  in  (2%  2s.  9d. 
etc.)]. 


VAN  METER  SELLS  TO  SAUERLANDT. 


Goes  to  Russia  in  Connection  With  a  Govern- 
ment Contract. 


(Special  to  The  Talking  Machine  World.) 

Bad  Suiza,  Ger.,  Feb.  1,  1908. 

J.  W.  Van  Meter,  well  known  in  the  talking 
machine  industry  in  Europe,  has  transferred  his 
complete  business  and  plant  at  Suiza,  Thuringen, 
to  Mr.  E.  Sauerlandt.  Mr.  Van  Meter  goes  to  Rus- 
sia where  he  is  at  the  head  of  a  London  com- 
pany, who  have  the  contract  for  the  furnishing  of 
cable  wax  to  the  Russian  government  for  the 
laying  of  their  new  cable. 

The  phonograph  and  gramophone  industry  owe 
a  great  deal  to  Mr.  Van  Meter  for  it  was  while 
he  was  consulting  engineer  of  Messrs.  Schlieman 
&  Co.,  of  Hamburg,  that  he  succeeded  in  sep- 


arating asphaltum  from  monton  pitch,  whereby 
the  product  could  be  used  in  connection  with 
stearine  for  the  manufacture  of  the  hard  molded 
phonograph  record,  which  has  brought  the 
present  cylinder  up  to  the  standard  of  perfection. 
He  has  also  perfected  a  paraffin  product  for 
gramophone  recording  which  has  been  adopted 
by  the  principal  Gramophone  companies  of 
Europe. 


TWO  HANDSOME  CATALOGS 


Are  Those  Just  Issued  by  the  Deutsche  Tele- 
phonwerke  of  Berlin — Some  Handsome  De- 
signs Shown  in  These  Volumes. 


The  Deutsche  Telephonwerke  G.m.b.H.,  Berlin, 
Germany,  have  favored  us  with  copies  of  their 
latest  catalogs.  They  are  productions  of  exceed- 
ing merit,  typographically,  containing  illustra- 
tions and  descriptions  of  some  beautiful,  exam- 
ples of  talking  machines.  The  designs  are  most 
noticeable  for  their  variety  and  adherence  to 
accepted  architectural  schools.  This  is  some- 
thing that  has  not  yet  been  generally  applied  In 
the  making  of  talking  machines.  More  than 
twenty  designs  of  machines  are  shown  in  the 
regular  catalog,  and  which  bear  the  titles  of  such 
well-known  composers  as  Mozart,  Glinka,  Gou- 
nod, Wagner  and  Beethoven. 

Another  catalog  issued  by  the  same  firm  con- 
tains illustrations  and  descriptions  of  their  ma- 
chines de  luxe,  all  of  which  are  most  artistic  in 
design  and  without  the  customary  horn.  Some 
twenty  models  are  shown,  embracing  almost 
every  form,  suitable  for  parlor  or  music  room. 
Indeed,  they  look  more  like  objets  d'art  than  a 
musical  instrument. 

The  trade  is  deeply  indebted  to  these  manu- 
facturers for  the  production  of  instruments  of 
such  exceeding  attractiveness  and  merit.  In 
addition  to  the  special  and  regular  styles  re- 
ferred to  this  company  also  put  out  a  number 
of  export  models  which  we  understand  are  win- 
ning a  large  degree  of  favor. 

These  new  catalogs,  issued  by  the  Deutsche 
Telephonwerke,  should  be  found  in  the  library 
of  every  progressive  talking  macbing  man  who 
desires  to  keep  in  touch  with  the  developments 
of  the  industry. 


RESTRAINING  ORDER  AGAINST  MARTIN. 


Judge  Reed,  of  the  United  States  Circuit  Court, 
sitting  at  Dubuque,  la.,  on  January  14,  continued 
the  restraining  order  enjoining  Edward  H.  Mar- 
tin, a  music  dealer  and  prominent  politician  of 
Webster  City,  la.,  from  interfering  with  the 
selling  system  of  the  National  Phonograph  Co., 
and  from  inciting  Edison  jobbers  and  dealers 
to  sell  him  Edison  goods  in  violation  of  their 
contracts.  This  case  is  said  to  be  one  of  the 
most  flagrant  that  has  yet  been  prosecuted  by 
the  company's  legal  department.  Frank  L.  Dyer, 
general  counsel  of  the  company,  rrjade  a  special 
trip  to  Dubuque  to  argue  the  case. 


FLURSTEDT 
bei  Apolda  i.  Th.  Germany 


E.  SAVERLANDT 


CHEMISCHE 
FABRIK 


The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 

Attention  paid  to  the  Manufacture 
of  any  Special  Material 


ALL  MATERIALS  PROTECTED 
BY  PATENTS 


50 


THE  TALKING  IMACHINE  WORLD. 


TRADE  NEWS  FROM  COLUMBUS. 

p.  B.  Whitsit's  Good  Report — Bowers  a  Visitor 
— Buckeye  Co.  Moving — Doerzbachs  Suc- 
cess— Installing   Business  Phonographs. 


(Special  to  The  Talking  Machine  World.) 

Columbus,  O.,  Feb.  10,  1908. 

Business  during  the  month  of  January  was 
not  quite  as  good  as  in  former  years.  Under 
existing  circumstances,  however,  this  could  not 
be  expected.  Dealers  here  report  that  their  ma- 
chine sales  have  fallen  off  slightly,  but  record 
business  has  not  suffered  in  the  least. 

Perry  B.  Whitsit  Co.  says  that  their  retail 
business  during  January  was  very  good  indeed, 
especially  was  this  so  of  record  sales.  This  firm 
placed  several  substantial  orders  for  records  with 
the  manufacturers  during  the  month.  They  sent 
one  order  to  the  National  Co.,  which  was  the 
second  largest  order  for  stock  records  that  they 
ever  placed  for  immediate  shipment.  Mr.  Whit- 
sit stated  that  the  wholesale  business  was  not 
quite  as  good  as  in  January  of  last  year,  but 
gave  several  reasons  for  what  he  considered  only 
a  temporary  slump. 

D.  L.  Cloud,  manager  of  the  Cincinnati  office 
of  the  National  Phonograph  Co.,  commercial  de- 
partment, spent  several  days  in  the  city  last 
month.  He  was  successful  in  installing  a  num- 
ber of  the  Edison  machines  with  a  well  known 
local  manufacturer. 

W.  H.  Snyder,  Edison  and  Victor  dealer,  de- 
clares that  his  business  during  January  was 
hardly  up  to  his  expectations.  He  is  not  the 
least  bit  discouraged,  as  he  figures  that  there 
will  be  a  much  larger  demand  for  talkers  and 
supplies  in  1908  than  in  any  previous  year. 

J.  F.  Bowers,  of  Lyon  &  Healy,  Chicago,  and 
president  of  the  National  Talking  Machine  Job- 
bers' Association,  spent  last  Sunday  in  this  city, 
the  guest  of  Secretary  Whitsit.  Mr.  Bowers  and 
Mr.  Whitsit  are  both  members  of  the  Executive 
Committee  of  the  association,  and  they  framed 
up  several  matters  of  importance,  which  will 
come  up  at  the  meeting  of  the  committee,  which 


will  be  held,  very  probably,  some  time  this  month. 

Henry  Goldsmith,  who  put  in  a  full  line  of 
Edison  and  Victor  goods  just  previous  to  the 
holiday  season,  reports  that  he  is  well  pleased 
with  his  new  line,  and  expects  to  be  doing  an 
excellent  business  as  soon  as  he  can  get  the  pub- 
lic acquainted  with  the  fact  that  he  is  handling 
the  goods. 

When  the  World  representative  called  at  the 
Buckeye  Talking  Machine  Co;  they  were  busy 
preparing  to  move  to  their  new  location  at  17 
East  Spring  street.  Manager  Sims  did  business 
up  until  the  draymen  loaded  his  goods,  and  said 
that  he  would  be  ready  to  resume  business  the 
minute  they  set  them  in  his  new  store.  He  said 
that  he  did  not  have  time  to  explain  his  system, 
which  made  this  possible. 

W.  F.  Davison,  wholesale  manager  of  Perry  B. 
Whitsit  Co.,  is  on  a  three  weeks'  business  trip 
through  Northern  Ohio. 

The  Columbus  Piano  Co.  have  been  enjoying 
a  nice  business  in  the  talking  machine  line,  and 
report  a  fair  business  during  January. 

George  J.  Doerzbach,  dealer  at  Sandusky,  Ohio, 
was  in  the  city  several  days  this  month.  Mr. 
Doerzbach  is  one  of  the  few  dealers  who  is  mak- 
ing the  talking  machine  his  exclusive  business. 
He  carries  a  complete  line  of  Edison,  Victor  and 
Columbia  goods.  Mr.  Doerzbach  is  a  good  ex- 
ample of  what  a  dealer  can  do  with  talkers  if 
he  gives  the  line  his  whole  attention.  His  store 
is  in  the  heart  of  the  town,  and  aside  from  pay- 
ing a  good  sized  rent  he  recently  put  in  several 
booths  for  demonstrating  records.  His  store 
would  do  some  of  the  larger  cities  justice. 


ginning  with  our  March  records.  (Going  out  on 
Feb.  27).  The  28ih  day  of  the  month  remains 
the  simultaneous  opening  day,  and  8  o'clock 
a.  m.  the  hour  at  which  they  may  be  retailed, 
but  the  distributers  may  ship  the  records  and  the 
printed  matter  to  the  dealers  at  2  p.  m.  on  the 
27th  of  the  month. 

"Supplements  and  advertising  matter  may  be 
mailed  by  both  distributers  and  dealers  to  the 
public  at  any  time  after  2  p.  m.  on  the  27th,  but 
no  newspaper  or  other  advertising  must  be  in- 
dulged in  or  shown  before  the  28th.  When  the 
28th  of  the  month  falls  on  Sunday  or  a  holiday, 
then  the  records  may  be  placed  on  sale  on  the 
27th,  and  shipments  of  records  and  printed  mat- 
ter may  be  made  by  distributers  the  day  pre- 
vious, or  the  26th.  When  the  28th  of  the  month 
falls  on  a  Monday,  distributers  may  ship  records 
on  the  26th,  and  both  distributers  and  dealers 
may  mail  supplements  after  2  o'clock  on  the 
26th." 


THE  PLACE  AUTOMATIC  RECORD  BRUSH. 


SIMULTANEOUS  VICTOR  RECORD  DAY. 


Regarding  the  shipment  of  their  records,  so 
as  to  be  in  hand  and  ready  for  sale  at  the  same 
time  by  dealers,  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  recently  issued  the  appended  let- 
ter to  the  trade: 

"The  following  changes  in  the  method  of  han- 
dling our  records  in  connection  with  the  28th,  or 
simultaneous  opening  day,  will  be  effective  be- 


These  useful  little  brushes  which  are  maiiufpc- 
tured  by  the  Blackman  Talking  Machine  Co. 
have  received  the  support  of  the  trade  in  gen- 
eral, not  only  because  of  their  merit,  but  on 
account  of  the  liberal  policy  under  which  they 
are  sold.  The  list  prices  are  reasonable,  the 
dealer  and  jobber  receive  large  profits,  and  the 
supply  of  advertising  matter  is  furnished  fre^ 
of  charge  for  mailing  list.  Though  this  is  a 
small  article,  prices  have  been  restricted,  and 
Mr.  Blackman  reports  an  increasing  sale  very 
largely  based  on  the  above  facts. 

As  the  National  Co.  have  decided  to  discontinue 
supplying  the  regular  camel  hair  brushes  with 
their  phonographs,  this  will  very  likely  give  a 
'further  opportunity  to  call  attention  of  talking 
machine  owners  to  this  little  brush.  The  Black- 
man  Co.'s  advertisement  of  Place  Record 
Brushes  in  this  issue  should  be  of  interest  to 
both  dealers  and  jobbers. 


SPAULDING  LINEN  FIBRE  HORNS 

WILL   PLEASE   YOUR  CUSTOMERS 

'y^JJ Y  ?  Because  they  comprise  all  the  qualities  neces- 
'  sary  for  a  PERFECT  HORN.  Being  superior 
in  finish,  free  from  metallic  tones,  made  in  one  piece 
without  joints  or  seams,  and  more  durable  than  wood 
or  metal. 


We  publish  herewith  a  partial  list  of  Victor  Distributors  who 
approve  and  recommend  the  Spaulding  Linen  Fibre  Horns. 
The3'   will    be   pleased  to  furnish    you    with    our  goods. 

Dealers'  Discounts  and  Full  Information  Write  Them  Jtt  Once. 


BERLINER  GRAMOPHONE  CO.,  MONTREAL 
Canadian  Distributors 


Victor 

Pattern 

Only 


Albany.  N.  Y   Finch  &  llalui. 

Alioona,  Fa.  .   \V.  II.  &  L.  C.  Wolfe. 

Baltimore,  Md>  .-   li.  K.  Ei^enbrandt  Sons. 

Will.  McCallister. 

Bangor.  Me  M.  11.  .\ndrc\vs. 

Birmingham,  Ala  .  K.  li.  Forbes  Piano  Co. 
Boston,  Mass   Oliver  Uitson  Co. 

Kastcrn  Talking  Machine  Co. 

Brookljn,  N.Y        American  Talking  Machine  Co. 

Buffalo,  N.  Y   W.  D.  Andrews. 

Chicago,  III    The  Talking  Machine  Co. 

Cincinnati.  0.  ....  The  Kudolpli  Wurlitzer  Co. 
Cleveland,  O    Collister  &  Sayle. 

I"!clipse  Musical  Co. 
Columbus,  O.  .  .  ■  The  Terry  D.  Whitsit  Co. 

Dayton,  O   .•  The  Fetterly  Piano  Mfg.  Co. 

Detroit,  Mich     ...  Grinnell  Bros. 

Dubuque,  Iowa  Harder  &  Ulish. 

El  Paso.  Texas  ...W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Rro. 

Grand  Rapids.  MichJ.  A.  J.  Friedrieli. 
Indianapolis,  Ind  . .  C.  Koehriiig  &  l>rd. 
Kanaas  City.  Mo.. . .  Schnielzer  .Anns  Co. 
Minneapolis,  Minn.  Minnesota  Plionograph  Co 


New  HaveD.  Conn, 
New  Orleans.  La. . 
New  York,  N.Y,. . . 


Philadelphia,  Pa. 
Pittsburg.  Pa  


Portland,  Me  

Providence,  R,  I. 
Rock  Island.  III.. 
Salt  Lake  City,  V. 

Savannah,  Ga  

Sioux  Falls,  S.  D. 
Spokane,  Wash  . 
St.  Louis,  No   

St.  Paul,  Minn  

Syracuse,  N.  Y  


SIZE 

21  in.  Bell,  24  in.  Long 


.  Henry  lU'rton. 

National  .\nto.  Fire  .Marni  Co. 
.  lilacknian  Talking  Machine  Co. 

I.  Davega,  Jr. 

S.  B.  Davega. 

Chas.  H.  Ditson  &  Co. 

The  .Tacot  Music  Box  Co. 

Stanley  &  Pearsall. 
.  II.  .A.  Wevmann  &  Son. 

.1.  E.  Ditson  &  Co. 
.  l^'owers  &  Henry  Co. 

Standard  Talking  Machine  Co. 

Pittsburg  Phonograph  Co. 
.Portland  Talking  Machine  Co. 
.  .T.  Samuels  &  Bro. 
.  Totten's  Music  House. 
.  Cartcnsen  &  Anson  Co. 
.  Youmans  &  Lcctc. 
. .  Talking  Machine  E.xchange. 

l-iler's  riano  1  lolls-  . 

Koerber-Brcnner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
.W.  J.  Dyer  &  Bro. 

Kocliler  Hinriclis. 
■  W.  n.  .Andrews. 


Quartered  Oak 
NON-METALLIC 


J.    SPAULDING    &    SONS    CO.,   Talking  Machine  Horn  Dept.,    ROCHESTER,  N.  H. 


THE  TALKING  MACHINE  WORLD. 


51 


TRADE  HAPPENINGS  IN  PHILADELPHIA. 


January  Sales  Showed  Marked  Improvement  Throughout  Entire  State — More  Attention  Being 
Paid  to  Window  Displays — Pays  to  Watch  Theatre  Bulletins  and  Feature  Records — Keen-0- 
Phone  Co.  Will  Manufacture  Several  New  Inventions — Now  Arranging  for  Manufacturing 
Quarters — Visitor  from  Boyertown — Musical  Echo  Co.  to  Handle  Pianos  in  Addition  to 
Talking  Machines — C.  J.  Heppe  Co.'s  Business  Ahead  of  December — Their  Piano  Chart 
Should  Prove  a  Seller — Ashelman  Joins  Columbia  Staff — Other  Items. 


( Special  to  The  Talking  Machine  World. ) 

Philadelphia,  Pa.,  Feb.  7,  1908. 
January  sales  in  the  talking  machine  business 
in  this  city  and  in  most  parts  of  Pennsylvania 
showed  considerable  improvement  over  the  pre- 
ceding four  months.  Of  course,  there  was  no  big 
boom,  but  everyone,  jobbers  and  dealers,  found 
that  a  little  gray  matter  put  in  the  selling  end 
returned  very  satisfactory  results.  One  of  the 
most  encouraging  phases  was  the  marked  im- 
provement in  collections,  dealers  as  well  as  the 
public  showing  a  disposition  to  clear  off  back 
bills  and  start  the  year  with  a  clean  sheet. 

The  World  was  greatly  pleased  in  running 
around  the  trade  here  to  find  the  tendency  to 
pay  more  attention  to  window  displays.  Dealers 
in  the  past  have  been  too  prone  to  overlook  the 
great  importance  of  this  kind  of  publicity,  and 
any  improvement  along  this  line  effectively 
demonstrates  the  fact  that  at  least  many  are 
shaking  off  their  lethargy  and  going  after  busi- 
ness in  the  right  spirit.  There  might  be  some 
excuse  for  small  Arms  not  spending  a  large 
amount  of  money  in  advertising  in  their  local 
papers — though  we  personally  believe  in  all  the 
publicity  possible — but  there  is  none  for  the 
man  who  neglects  his  window.  In  paying  for 
his  rent  he  pays  for  the  window,  and  if  he  does 
not  make  the  most  of  it,  it's  because  he  is  either 
too  lazy  or  incompetent,  and  in  either  case  has 
no  business  to  be  in  business  for  himself,  and 
justly  deserves  the  fate  he  is  courting  by  such 
lax  methods.  Window  display,  however,  does 
not  mean  a  couple  of  outfits  displayed  without 
change  and  left  to  gather  dust,  so  that  at  the 
end  of  six  months  they  are  eligible  to  the  shop- 
worn list.  No;  the  secret  of  effective  window 
dressing  lies  not  so  much  in  what  you  use,  as 
how  you  use  it.  Cleanliness  is  the  cardinal  point, 
artistic  arrangement  the  satisfying  one. 

Perhaps  one  of  the  simplest  and  certainly  one 
of  the  best  trade-drawing  methods  of  display  is 
that  of  watching  the  Theatre  bulletins,  and  as 
each  show  Comes  to  town,  obtain  from  them 
their  most  attractive  advertising  matter,  such  as 
signs,  pla,in  or  electric,  posters,  etc.  (this  they 
will  only  be  too  glad  to  furnish  gratis).  Then 
look  over  your  record  list  and  pick  out  those 
numbers  which  are  played  in  the  show,  and  get 
up  a  sign  setting  forth  the  fact  in  bold  type,  that 
you  have  on  sale  these  selections.  A  small  ad- 
vertisement in  the  dailies  will  do  much  toward 
helping  things  along,  as  in  this  way  you  call 
people's  attention  to  your  store  who  might  or 
would  not  see  your  window. 

The  Keen-O-Phone  Co.,  of  this  city,  which  have 
just  been  incorporated  for  $500,000,  will  devote 
fheir  attention  to  the  manufacturing  and  mar- 
keting of  several  new  inventions  which  have  to 
do  with  improvements  in  sound  reproduction 
and  amplification.  One  of  the  head  movers  in 
the  undertaking  is  Morris  Keen,  the  well-known 
dealer  of  this  city,  and  the  inventor  of  the  Keen 
horn  attachment.  The  company  have  purchased 
a  large  piece  of  property  in  the  city  and  are  now 
proceeding  to  erect  their  own  plant.  They  will 
not  be  ready  for  business  much  before  the  com- 
ing fall. 

A  recent  visitor  was  I.  T.  Ihst,  a  prominent 
talking  machine  dealer  of  Boyertown,  Pa.,  whose 
place  of  business  is  closely  situated  to  the  opera 
house  which  was  destroyed  by  fire  some  time 
since  with  such  disastrous  results.  Mr.  Ihst 
is  chairman  of  the  relief  committee  which  has 
taken  charge  of  burials  and  the  disposition  of 
the  property  of  the  deceased,  and  though  fortu- 
nately he  lost  no  relatives  in  the  fire,  the  awful 
strain  has  told  with  telling  effect  on  this  once 
jovial,  smiling  man.  The  World  offers  its  sincere 
sympathy  to  the  stricken  city. 


The  Penn  Phonograph  Co.  report  trade  as 
very  fair  for  the  past  month,  with  a  good  out- 
look ahead. 

Louis  Buehn  &  Bro.  are  going  after  trade  in 
their  usual  brisk,  up-to-date  manner,  and  seem 
well  satisfied  with  the  results. 

The  Musical  Echo  Co.,  of  this  city,  have  one 
of  the  most  attractive  windows  of  its  kind  seen 
for  some  time,  on  Chestnut  street.  The  "Red 
Mill"  is  playing  here  now,  and  they  obtained 
from  this  company  a  miniature  red  mill  about 
five  or  six  feet  high.  At  night  the  tans  are 
lighted  by  electric  bulbs,  and  these,  revolving  by 
clock  work,  make  a  very  effective  display.  Be- 
side the  mill  stand  billboards  on  which  are  at- 
tractively given  the  "Red  Mill"  selections  to  be 
had  on  the  talker. 

A  very  important  move  on  the  part  of  the 
.Musical  Echo  Co.  is  their  branching  out  in  the 
piano  business.  They  have  secured  the  agency 
for  the  full  line  of  pianos  made  by  the  Everett 
Piano  Co..  and  will  feature  these  instruments  in 
their  handsome  showrooms.  The  Everett  piano 
is  one  of  the  leading  pianos  and  is  being  played 
by  Mme.  Carreno  on  her  concert  tour  with  great 
success. 

The  "Captain  General,"  a  new  publication  of 
the  Weymann  house,  will  appear  in  the  March 
list  of  Victor  records.  This  song  should  find  a 
ready  sale.  Wm.  Doerr,  who  has  charge  of  the 
talking  machine  department,  reports  trade  as 
very  encouraging.  This  gentleman  is  well  known 
among  the  Pennsylvania  dealers,  and  by  his  able 
management  is  winning  for  his  house  an  envi- 
able reputation. 

The  C.  J.  Heppe  Co.  report  business  in  both 
retail  and  wholesale  departments  as  somewhat 
ahead  of  December  and  improving.  In  this  issue 
they  are  bringing  to  the  attention  of  the  trade 
the  well-known  Heppe  Piano  Chart.  This  chart 
as  will  be  seen  by  glancing  at  their  advertise- 
ment, which  appears  in  the  side  line  department, 
» has  been  gotten  up  to  facilitate  beginners  in 
reading  music,  and  so  marvelous  are  the  re- 
sults obtained  that  dealers  will  find  it  but  little 
trouble  to  place  in  the  home  of  almost  all  their 
customers.    The  profit  is  very  large,  and  when 


ordered  in  fair  quantities  your  name  is  printed 
on  it,  which  is,  of  course,  an  excellent  thing 
from  an  advertising  standpoint. 

Loiiis  Buehn  &  Bro.  have  taken  on  the  new 
Indestructible  record  and  will  job  them  in  this 
locality. 

A  recent  addition  to  the  Columbia  Phonograph 
Co.'s  retail  sales  staff  is  W.  Ashelman,  formerly 
of  Chicago,  and  who  is  starting  up  business  in 
great  shape.  The  commercial  graphophone  is 
making  great  headway  here.  The  last  court 
stenographer  to  hold  out  against  it  bought 
one  recently.  Among  the  business  houses  a 
recent  convert  was  the  Merchants'  National  Bank. 
The  Columbia  report  trade  as  satisfactory. 

COMEDY  WITH  TALKING  MACHINE. 


How*  It  Fooled  Four  Hundred  Employes  Who 
Thought  They  Heard  a  Member  of  the  Firm 
Speak  and  Not  a  Substitute — Manager  Re- 
lates His  Experience. 


Comedy  with  a  talking  machine  proved  a  great 
success  at  a  dinner  given  by  a  large  firm  to  over 
four  hundred  of  its  employes.  All  were  seated  at 
seven  long  tables  with  a  "talker"  on  the  stage 
which  rendered  popular  songs  and  band  selec- 
tions while  the  dinner  was  served.  The  climax 
was  reached  when  the  laughing  song  by  Henry 
Klauser  was  started.  Everyone  looked  every- 
where to  see  who  felt  so  happy,  and  few  realized 
it  was  a  talking-machine.  All  were  obliged  to 
join  in  a  hearty  laugh  and  not  until  the  opera- 
tor stepped  up  to  stop  the  machine  did  they  know 
where  it  came  from.  Another  clever  thing  was 
done  to  aid  a  member  of  the  firm,  afflicted  with 
bashfulness,  when  called  on  for  a  speech.  He 
stood  by  his  chair  and  moved  his  lips  with  jest- 
ing manner  while  the  talking  machine  behind 
him  caused  Bert  Shepard  to  relate  his  experience 
with  a  pair  of  trousers.  Moral:  If  you  can't 
talk,  let  a  talking  machine  do  it  for  you. 

A  manager  of  one  of  the  large  talking  ma- 
chine stores,  tells  how  a  talking  machine  fooled 
several  customers  and  the  clerks,  as  well  as  him- 
self. He  was  trying  some  new  records,  among 
which  was  "School  Days."  While  it  was  playing 
every  one  became  excited  at  the  sound  of  bells, 
presumably  those  of  the  fire  department.  All 
rushed  to  the  front  windows  and  looked  in  vain 
for  the  engines.  On  resuming  the  former  playing 
of  the  same  record  it  became  a  huge  joke  which 
recalled  the  experiences  of  Uncle  Josh  with  the 
talking  machine.  When  he  dropped  in  his  nickel 
a  band  started  to  play  and  he  went  out  to  see  it. 
When  he  returned  the  machine  had  stopped,  so 
he  didn't  hear  what  it  had  to  say. 


Wc  Know 


grt  That  we  can  supply  the  dealers  of  Northern  Ohio  and  Indiana  and  all 
\ll   Michigan,  both  promptly  and  to  the  very  best  monetary  advantage. 

an  That  there  is  going  to  be  a  good  steady  demand  for  Edison  Phono- 
graphs, Gold  Moulded  Records,  Horns,  Cranes,  Repeating  Attachments, 
and  all  sundries.  tH  That  we  have  put  in  and  will  keep  up  full  lines  every 
day  in  the  year  and  thus  be  prepared  to  fill  all  orders  immediately.  ^  That 
we  can,  and  do,  ship  orders  the  same  day  we  receive  them — no  room  nor  time 
for  delay  or  disappointment  here.  (If  That  you  can  wire  or  'phone  orders  to 
us  and  be  assured  we  have  the  goods  in  stock  when  you  want  them.  <]f  That 
we  are  giving  the  "bargains  of  the  age"  in  Record  Cabinets — let  prices 
talk — just  ask  prices  from  us.  <]f  That  prosperity  has  not  deserted  these 
United  States — those  who  think  so  are  dyspeptic  doubters — and  doubters 
always  suffer.  <If  That  we  earnestly  solicit  your  trade — try  us  and  see  how 
joyously  we  do  business. 


American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Mich. 


52 


THE  TALKING  MACHINE  WORLD. 


THE  "TALKER"  ON  THE  STAGE. 

Is  Now  Employed  to  Simulate  the  "Noisy 
Rabble"'  as  Well  as  the  Roaring  of  the  Lion 
and  Other  Animals — Recent  Experiment  in 
London  by  Chas.  Hawtrey  Has  Proven  to  be 
One  of  Exceeding  Interest. 


The  talking  machine  is  being  utilized  to  good 
purpose  these  days  by  the  stage  manager.  In 
the  past  it  was  necessary  to  employ  a  lot  of  men 
to  duplicate  the  "noisy  rabble"  in  certain  his- 
toric plays,  but  this  has  been  so  successfully 
duplicated  by  means  of  records  on  the  talking 
machine  that  the  human  talkers  or  shoutei^s 
have  been  dispensed  with  entirely. 

Another  development  along  these  lines  is  the 
"canning"  of  the  roar  of  a  real  African  lion, 
■which  has  been  introduced  into  "The  Cuckoo,"  a 
farce  which  is  being  produced  in  Englamd  by 
Charles  Hawtrey,  who  plays  the  principal  part. 
In  one  of  the  scenes  the  roaring  of  a  lion  is 
heard  outside  of  the  door  of  the  house,  and  the 
hero  is  supposed  to  go  out  and  demonstrate  his 
powers  over  the  king  of  beasts. 

The  great  difficulty  which  the  stage  manager 
encountered  was  the  inability  to  secure  some 
fellow,  or  fellows,  with  leather  lungs,  who  could 
bellow  as  lustily  as  the  lion,  so  the  idea  had  to 
be  dismissed.  Another  suggestion  was  that  Mr. 
Hawtrey  procure  a  lion  from  a  circus  and  place 
him  behind  the  stage,  and  when  occasion  called 
for  it,  he  should  be  annoyed  to  the  extent  that 
he  would  display  his  anger  by  vigorous  roars. 
This,  however,  was  objected  to  very  strenuously 
by  the  company.  After  much  consideration  the 
happy  suggestion  was  made  that  talking  machine 
records  could  be  made  of  the  lion's  roar  so  per- 
fectly that  everyone  would  be  deceived.  The  im- 
pi'ovements  in  the  loud-sounding  talking  ma- 
chines have  made  this  possible,  so  that  fortis- 
simo, as  well  as  pianissimo  tones  can  be  repro- 
duced. This  suggestion  of  using  the  machine  was 
eagerly  accepted. 

The  New  York  American,  in  telling  the  story, 
said  in  part: 


A  machine  of  the  newest  type,  belonging  to  the 
London  Gramophone  Co.,  was  taken  to  the  Lon- 
don Zoological  Gardens,  and  installed  in  the  cage 
occupied  by  a  splendid  specimen  of  the  lion  fam- 
ily «nd  his  two  wives.  At  first  it  was  hoped 
that  the  lion  would  roar  into  the  gramophone  of 
his  own  accord.  It  is  the  habit  of  the  noble 
beast  to  roar  at  times  simply  for  the  exercise 
of  his  hmgs,  just  as  the  cat  yowls  and  the  dog 
barks,  merely  for  pleasure  and  to  satisfy  a  phys- 
ical craving. 

■^Tien  the  machine  was  placed  in  the  lion's 
cage  he  eyed  it  suspiciously,  walking  about  it  and 
lashing  his  tail  as  if  in  irritation.  He  did  not 
like  the  machine,  evidently.  He  suspected  a 
trap,  but  he  was  not  to  be  caught  in  it.  He  heard 
the  light  clicking  noise  of  the  machinery  in  the 
interior  of  the  apparatus.  That  seemed  to  irri- 
tate him  very  much.  He  lashed  his  tail  some 
more  and  his  whiskers  stuck  out  angrily.  He 
gave  vent  to  an  ominous  growl.  Everybody  was 
hoping  that  he  would  let  off  a  terrific  roar  in 
front  of  the  machine,  and  then  it  could  be  hur- 
riedly snatched  away  from  him,  heavily  charged 
with  noise. 

But  the  lion  disappointed  them.  He  came 
closer  to  the  machine  and  looked  carefully  all 
over  it.  He  peered  down  the  trumpet,  which 
happened  to  be  made  of  pasteboard.  He  saw  that 
it  was  empty.  Then  he  smelt  it  carefully.  The 
smell  seemed  to  please  him.  Suddenly  he  took 
an  enormous  bite  at  the  trumpet  and  then  sat 
down  and  calmly  ate  it.  The  theatrical  men 
hastily  snatched  away  what  was  left  of  their 
machine,  without  any  roar  in  it. 

They  decided  that  it  was  not  worth  while  leav- 
ing an  expensive  talking  machine  in  His  Ma- 
jesty's cage.  They  would  have  to  adopt  more 
artful  and  ingenious  means  of  accomplishing 
their  purpose. 

The  machine  was  then  placed  about  two  feet 
in  front  of  the  bars  of  the  lion's  cage.  A  fine, 
tempting  piece  of  steak,  weighing  about  fifteen 
pounds,  was  held  on  a  pitchfork  between  the 
mouth  of  the  receiving  trumpet  and  the  bars. 


Recommended  as  Best 
By  those  Who  Know  Best 


Every  dealer  who  would  like  to  add  to  his  business  a  feature  that  will  increase  it  from 
10  to  30  per  cent,  should  give  his  consideration  to  the  following  recommendation. 

"The  undersigned  E.  E.  and  Minister  Plenipotentiary  of  His  Majesty,  the  King  of  Spain,  to  the  United  States, 
has  much  pleasure  in  stating  that  the  -words  for  the  study  of  the  Spanish  language  as  prepared  by  the  Internationa! 
Correspondence  Schools,  of  Scranton,  Pa.,  which  1  have  carefully  listened  to,  are  the  most  perfect  rendering  of  the 
pure  Castilian  pronunciation.  I  consider  them  invaluable  to  the  student  of  our  language,  and  cannot  too  much 
praise  their  efficiency  and  convenience."  EMILIO  DE  OJEDA. 

-  This  official  endorsement  is  the  highest  possible  recommendation  for  the  efficiency  and 
accuracy  of  the  I.  C.  S.  Spanish  Course,  and  plainly  tells  the  characteristics  of 

I.C.S.  LANGUAGESYSTEM 

PHONOGRAPH 

This  system  of  language  instruction  is  in  use  at  the  U.  S.  Government  War  College  at 
Washington,  and  the  phonograph  system  has  been  lately  adopted  by  the  University  of  Chicago, 
and  everywhere  it  is  being  recognized  as  the  coming  method  of  language  instruction.  Phono- 
graph dealers  all  over  the  country  have  been  very  successful  in  handling  the  language  feature 
in  connection  with  their  other  business.  There  is  no  reason  why  you  cannot  do  the  same  — 
there  is  no  reason  why  you  should  not  do  it  next  month,  only  because  of  your  own  indiffer- 
ence and  negligence  to  write  now  asking  for  further  particulars.  Don't  you  think  it  worth 
while  to  find  out  more  about  such  a  feasible  means  of  increasing  your  business  ? 


Write  us  a  postal  to-day. 


INTERNATIONAL  CORRESPONDENCE  SCHOOLS, 


SCRA.INTOIN, 


The  lion  naturally  put  his  paw  between  the  bars 
and  reached  out  for  the  meat.  As  he  did  so,  the 
meat  was  drawn  away  from  him'  toward  the 
trumpet,  till  it  was  just  out  of  his  reach. 

This  naturally  angered  him  terribly,  and  he 
gave  vent  to  a  roar  that  made  the  machine  shake 
and  filled  it  with  sound. 

"Gr-r-r-r-r-rah-h-h-h"  roared  the  lion. 

Again  and  again  the  trick  was  tried,  and  the 
lion  uttered  every  expression  of  rage  known  to 
his  family.  He  gave  loud  and  deep  roars,  short 
and  long  ones.  He  leaped  about  his  cage  and 
hissed  terribly.  He  made  the  kind  of  noise 
which  would  shake  the  forest  and  make  all  the 
other  inhabitants  tremble  for  their  lives.  Only 
when  he  is  terribly  insulted  does  the  king  of 
beasts  make  such  a  tempest  of  sound.  The  worst 
insult  you  can  offer  to  a  lion  is  to  place  a  fine 
piece  of  meat  before  him  and  then  take  it  away. 
The  sounds  he  was  caught  making  at  the  Lon- 
don Zoo  were  the  same  that  you  would  hear  in 
the  jungle  if  some  other  lion  or  some  very  rash 
animal  had  attempted  to  take  a  nice  young  deer 
away  from  him. 

At  last  the  theatrical  men,  excited  by  their 
success,  moved  the  apparatus  too  near  the  lion's 
cage.  Out  shot  the  huge  yellow  paw  of  the  in- 
furiated beast,  and  quick  as  lightning  it  crashed 
through  the  trumpet. 

The  same  experiment  was  tried  again,  with  a 
little  more  caution,  and  finally  the  tormentors 
were  able  to  carry  away  the  only  perfect  records 
of  a  lion's  roaring  ever  secured. 

When  the  machine  was  set  to  work  in  the  play, 
and  the  public  heard  the  roaring  of  an  angry 
lion  just  as  it  sounds  as  he  is  about  to  leap  at 
his  victim,  the  effect  was  electrical,  and  every- 
body was  held  spell-bound  with  interest  and  ex- 
citement. Everybody  recognized  the  evidence  of 
realism  in  the  sounds.  Few  of  the  audience, 
however,  knew  what  interesting  scenes  had  been 
enacted  when  the  records  of  the  lion's  voice  had 
been  secured,  scenes  that  were  fully  as  interest- 
ing as  any  in  the  play. 

While  the  lion's  voice  was  being  recorded  a 
series  of  moving  pictures  of  his  actions  was 
taken,  which  will  be  reproduced,  so  that  the  pub- 
lic can  see  just  how  he  sniffed  at  the  gramophone, 
chewed  up  one  trumpet,  grabbed  at  the  meat 
and  finally  how  he  smashed  another  trumpet. 

This  experiment  suggests  a  series  of  entertain- 
ments which  might  be  arranged  with  the  assist- 
ance of  any  large  public  menagerie.  All  the 
noises  made  by  the  various  animals  might  be 
recorded.  Take  the  howling  of  the  leopard,  the 
■  trumpeting  of  the  elephant,  the  snorting  of  the 
rhinoceros,  the  grunting  of  the  bear,  the  squeal- 
ing of  the  pig.  the  singing  of  the  bird,  and  so 
on,  and  record  them  on  the  talking  machine. 
Have  the  same  animals  photographed  by  a  mov- 
ing picture  machine,  and  let  these  pictures  be 
shown  while  the  animals  are  uttering  their  char- 
acteristic noises.  Thus  the  life  of  the  jungle 
might  be  brought  before  the  inhabitants  of  the 
city  in  a  very  realistic,  but  perfectly  safe 
manner. 

European  experts  are  now  planning  a  com- 
bined moving  picture  and  phonographic  appa- 
ratus, which  will  give  the  world  an  altogether 
new  knowledge  of  natural  history.  It  can  be 
left  in.  the  wildest  part  of  the  jungle  so  that  a 
perfect  record  may  be  obtained  of  the  sights  and 
sounds  that  occur  there  when  no  human  eye  is 
present.  Then  we  shall  see,  perhaps,  the  sort 
of  animal  assemblies  and  hear  the  debates  that 
were  described  by  Rudyard  Kipling  so  ably  in 
his  "Jungle  Tales." 

The  places  where  the  jungle  people  can  hold 
their  meetings  undisturbed  and  really  behave  as 
they  please  are  now  very  rare,  even  in  the  heart 
of  Africa  and  Asia  and  soon  they  will  disappear 
altogether.  One  of  the  Indian  princes  has  found 
it  necessary  to  establish  an  enormous  preserve 
for  tigers  in  order  that  that  interesting  family 
may  not  be  wiped  out.  But  even  then  his  tigers 
are  half  civilized.  It  would,  therefore,  be  a  great 
service  to  knowledge  if  science  could  secure  for 
us  some  accurate  and- interesting  pictures  of  the 
wildest  forms  of  jungle  life  before  civilization 
ended  that  life  forever.  Here  is  where  the  "talk- 
er" aids  the  picture  machine  immeasurably. 


THE  TALKING  MACHINE  WORLD. 


53 


PRACTICAL  SUGGESTIONS  AND  COMMENTS. 


TELEPHONOGRAPH  AND  TELEGRAPHON E. 

Newtonville,  Mass.,  Feb.  1,  1908. 
Editor  Talking  Machine  World,  New  York: 

Dear  Sir — A  notice  of  Edison's  "Telephono- 
graph."  appeared  in  the  Engineer,  Vol.  xlvi,  page 
425,  which  I  suppose  must  have  been  quite  a 
long  time  ago,  but  am  unable  to  fix  the  date. 
As  I  understand  the  invention,  it  will  record 
a  message  over  the  telephone  upon  a  wax  cyl- 
inder, so  that  a  phonograph  machine  will  de- 
liver it  just  the  same  as  though  the  record  had 
been  made  by  the  voice  direct.  If  this  is  so  I 
want  to  get  a  Telephonograph  machine  to  use 
in  some  experimental  work  I  am  doing,  and  I 
will  feel  greatly  obliged  if  you  will  direct  me 
as  to  where  the  machine  can  be  obtained.  I  have 
inquired  at  the  Boston  office  of  the  Graphophone 
Company  and  they  referred  me  to  you,  as  they 
did  not  know  of  its  existence. 

Also  can  you  tell  me  where  I  can  get  informa- 
tion concerning  a  recent  invention  for  recording 
upon  a  disc  or  wire  by  means  of  magnetism  the 
sound  of  the  voice?  The  machine  was  on  exhi- 
bition in  Boston  about  a  year  ago  but  I  was  in 
Europe  at  the  time  and  so  missed  seeing  it. 
Doubtless  you  know  about  it  and  can  tell  me 
where  to  address  an  inquiry.  Any  information 
you  can  give  me  concerning  the  above  will  be 
much  appreciated  by,  yours  truly, 

Arthur  J.  Mundy. 

[Ans. — Regarding  the  first  mentioned  inquiry, 
Frank  L.  Dyer,  general  consul  for  the  National 
Phonograph  Co.  has  been  kind  enough  to  inform 
the  editor  of  the  Talking  Machine  World  in  reply 
to  inquiry  that  the  telephonograph  is  an  appar- 
atus in  connection  with  which  Mr.  Edison  has 
devoted  considerable  thought  ever  since  the  or- 
iginal invention  of  the  phonograph.  About  the 
year  1889  an  elaborate  experiment  was  conducted 
between  Philadelphia  and  New  York  for  the 
phonograph  recording  of  telephone  messages.  The 


combination  of  a  telephone  and  phonograph  is  a 
perfectly  operative  apparatus  for  the  purpose, 
but  the  telephonograph  as  such,  has  never  been 
manufactured  for  commercial  purposes  or  sale. 

The  machine  for  recording  upon  a  disc  or  wire 
by  means  of  magnetism  inquired  about  is  the 
telegraphone  Which  has  been  exhibited  in  Bos- 
ton, also  in  New  York  during  the  past  few  years. 
It  is  the  invention  of  Poulson,  who,  by  the  way, 
is  now  prominently  identified  with  wireless  tele- 
phony in  Europe.  The  American  rights  for  this 
invention  are  controlled  by  the  Telegraphone  Co., 
■  whose  offices  are  located  at  41  Park  Row,  New 
York,  with  a  factory  at  Wheeling,  W.  Va.  As 
far  as  I  know  they  have  not  yet  marketed  this 
device,  but  are  constantly  working  to  the  end  of 
making  it  a  commercial  possibility.] 
REGARDING  OLD  RECORDS. 

Baltimore,  Md.,  Jan.  21,  1908. 
Editor  Talking  Machine  World,  New  York. 

Dear  Sir: — What  is  the  best  process  for  giving 
old  graphophone  records  a  smooth  surface  so  that 
they  can  be  used  for  taking  new  musical  selec- 
tions?   Respectfully,  L.  Ceaigen  Coyle. 

[Ans. — If  the  records  in  question  are  wax  they 
can  be  shaved  off,  for  which  a  special  device 
may  be  obtained  from'  the  Columbia  Phonograph 
Co.,  their  agents,  or  from  any  of  the  manufact- 
urers where  names  and  addresses  appear  in  the 
advertising  department  of  The  World.  On  the  con- 
trary, if  the  ordinary  commercal  singing  or  talk- 
ing graphophones  are  referred  to  by  our  corre- 
spondent, they  cannot  be  used  again  for  record- 
ing graphophones  are  referred  to  by  our  corre- 
of  the  average  person  not  engaged  in  this  special 
line  of  manufacturing.  ' 
JOBBERS  OF  SHEET  MUSIC. 

Grafton,  W.  Va.,  Jan.  6,  1908. 
Editor  Talking  Machine  World,  New  York. 

Gentlemen; — Will  you  please  give  me  the 
names  and  addresses  of  a  number  of  the  best 


jobbers  of  sheet  music?  I  want  to  get  in  touch 
with  a  good  house  from  which  I  can  get  the 
music  of  all  publishers.  Also  can  you  tell  me 
where  I  can  get  a  good  line  of  ten-cent  music? 

H.  C.  COMPTON. 

[Ans. — New  York  jobbers  of  sheet  music  are: 
The  Publishers  and  Distributing  Co.,  51  West 
28th  street;  Crown  Music  Co.,  12  West  17th 
street;  Enterprise  Music  Co.,  46  West  28th  street; 
New  York  Music  Supply  Co.,  17  East  10th  street. 
The  publishers  of  ten-cent  music  are:  The  Mc- 
Kinley  Music  Co.,  74  Fifth  avenue;  The  Century 
Co.  (Century  Edition)  134  West  37th  street.] 

SAPPHIRE  NEEDLES  FOR  DISCS. 

Los  Angeles,  Cal.,  Jan.  15,  1908. 
Editor  Talking  Machine  World,  New  York. 

Dear  Sir: — I  would  like  you  to  tell  if  you  know 
of  such  a  thing  being  on  sale  in  America  as  a 
sapphire  needle  for  disc  talking  machines.  Kindly 
advise  and  oblige,  yours  truly, 

Wm.  H.  Richardson. 

[Ans. — If  by  a  sapphire  our  California  inquirer 
means  a  reproducing  jewel  for  a  disc  record  with 
the  lateral  or  zigzag  cut  or  sound  wave,  we  can 
say  there  is  none  in  existence,  as  they  are  not 
made.  So  far  this  kind  of  a  point  is  among  the 
impossibilities  without  destroying  the  record. 
The  sound  wave  on  the  disc  record  of  commerce 
has  such  acute  angles  that  the  sapphire  breaks 
down  the  walls,  being  much  harder  than  the  steel 
needle.  Experiments  are  under  way  to  ac- 
complish this  end,  that  would  be  tantamount  to  a 
revolution  in  this  particular  line  of  trade  de- 
velopments, but  yet  no  practical  results  are  re- 
ported. The  ball-pointed  sapphire,  that  is  used 
wholly  on  cylinder  records,  on  the  undulating 
or  up  and  down  cut,  can  be  had  from  any  record 
manufacturer  or  general  supply  house.  This 
kind  of  a  sapphire  may  also  be  used  on  a  disc 
if  the  same  sound  wave  is  employed.  A  French 
firm  of  disc  record  makers  have  equipped  their 
machine  in  this  wise,  but  it  is  unknown  on  any 
American  machine.] 

NEW  PROCESS  OF  RECORDING. 

A  new  process  of  recording  has  been  discovered 


r 


Automatic 
Stopper 

For  EDISON  STANDARD 
and  HOME  PHONOGRAPH 

Just  demonstrate  to  your  cus- 
tomer that  with  an  Automatic 
Stopper  on  his  Edison  he  need' 
not  touch  the  machine  again  after 
once  starting  it.  It  stops  after 
record  is  finished.  Everyone  appreciates  w^hat 
this  means.   Result— quick  and  growing  sales ! 

Retail  price  for  "Home"  style  is  25  cents. 
Retail  price  for  "Standard"  model  is  75  cents 
each. 

Place  your  order  through  your  jobber  ;  if  unable  to 
get  them  of  your  jobber,  write  us. 


EASY 
SALES 


I 


Adjusting  Device  for  the  Edison 
Crane 

Use  with  any  Horn 
Retails  at  $1.00 


Regular  machine  discounts  to  dealers.  If  you  want  samples 
send  price,  less  discount,  with  the  name  of  your  jobber— we  will 
see  that  you  get  them. 

UTICA  CRANE  CO. 

MAKERS 

UTICA      -      -      N.  Y. 


54 


THE  TALKING  MACHINE  WORLD. 


in  Scotland,  wherein  a  form  of  photoengraving 
is  used  to  make  it  possible  to  record  the  most 
delicate  vibrations  not  possible  with  the  or- 
dinary form  of  recorder.  Plates  are  provided, 
preferably  of  polished  plate  glass,  with  suitable 
holes  drilled  in  the  center  for  holding  in  position. 
These  plates  are  cleaned  and  coated  with  a  non- 
actinic  or  opaque  solution  which  will  dry  suffi- 
ciently soft  to  permit  the  needle  to  cut  through 
to  the  -  plate  without  encountering  undue  re- 
sistance. To  clear  away  particles  cut  by  needle 
point,  an  air  jet  is  employed  alongside  of  it  dur- 
ing recording,  to  blow  particles  off  plate,  but  the 
completed  record  is  removed  from  table  and 
carefully  brushed  cr  washed  to  clear  track  or 
lateral  vibrations  thoroughly.  In  some  cases 
these  plates  may  be  smoked,  and  the  record  made 
through  that  medium.  At  this  stage  we  have  ob- 
tained a  mechanically  made  record  negative  of  a 
performance  independent  of  photography;  this 
negative  can  be  used  to  reproduce  molds,  by 
means  of"  any  suitable  photoengraving  process 
either  sunk  or  in  relief  to  any  size  required  or 
for  making  negative  with  transparent  lines  of 
record.  Careful  attention  is  necessary  to  micro- 
scopic focussing  so  as  to  obtain  sharp,  clear 
lines  from  the  original,  and  also  fineness  of 
materials.  By  this  process  copies  can  be  made 
to  give  stronger  or  finer  vibrations  than  original 
mechanical  record  negatives  so  as  to  perfect  re- 
production required.  These  record  negatives  are 
suitable  for  producing  twin  track  records  by 
superimposing  them  so  as  to  produce  a  combined 
copy  of  a  solo  track  and  an  accompaniment  track 
on  one  side  of  the  record,  but  a  machine  to  give 
wider  spacing  between  the  tracks  is  required  for 
alternative  placing  of  two  record  negative 
.  spirals,  one  track  spiral  being  solo  and  the  other 
one  track  spiral  of  accompaniment.  This  allows 
full  volume  and  also  perfecting  of  accompaniment 
being  recorded  to  a  perfect  solo  performed  op 
Charassophone  or  vice  versa  at  any  time,  but  to 
obtain  correct  timing  the  instrument  is  placed 
near  conductor  or  soloist  and  either  veiled  or 
turned  away  from  recording  apparatus  when 
doing  so.  Two  reproducing  diaphragms  with 
holders  and  needles  are  used,  coupled  and  witn 
a  device  to  adjust  them  to  twin  track  of  record 
by  moving  each  diaphragm  holder  with  needles 
near  or  from  each  other  to  center  of  lateral 
spiral  vibrations;  four  or  more  tracks  are  possible 
but  two  enable  two  kinds  of  diaphagms  to  be 
used  at  same  time  if  required.  These  record 
mechanical  negatives  can  be  used  to  produce 
copies  for  turntables  running  in  either  direction 
or  the  combined  track  negative  similarly. 


"Surprise 
and 

Delight" 


The  Mello-Tone 

Attachment  is  a  great 
improvement  for  the 

Talking  Machine  or  Phonograph 

Produces  tones  natural, 

EJiminates  all  metallic  sounds  and  blasts. 
Regulates  and  mellows  the  tone. 
Can  be  adjusted  while  machine  is  playing. 
Goes  in  the  horn,  opens  and  shuts. 


PHce  $1.00  Each 


Sample  and  prices 
submitted  to  dealers 


It  luill please 
you  and 
please  yoitr 
yr  lends 


MELLO-TONE  CO. 

40  Harrison  Avenue  Springfield,  Mass.,  U.  S.  A, 


IMPORTANCE  OF  OILING. 

We  have  had  several  inquiries  lately  from 
dealers  regarding  queries  made  by  purchasers 
anent  the  matter  of  oiling.  The  subject  is  so 
well  covered  in  an  article  which  appeared  in 
The  New  Phonogji-am  over  a  year  ago,  and 
which  was  prepared  by  the  assistant  superin- 
tendent of  the  Edison  factory,  that  we  have  taken 
the  liberty  of  reproducing  it  as  it  covers  this  mat- 
ter very  fully  and  authoritatively.  It  is  as  fol- 
lows: 

"In  regai-d  to  the  parts  that  need  oiling  in  the 
phonograph,  they  are  those  parts  which  are  mov- 
ing, as  in  any  other  machine — the  bearings  of  the 
shafts,  both  on  top  of  machine  and  in  the  motor; 
the  back  rod  on  which  the  diaphragm  arm  slides, 
and  the  main -shaft  screw  on  which  the  feed  nut 
travels. 

"As  to  how  often  it  needs  oiling,  your  own 
judgment  should  determine  this.  As  long  as 
there  is  a  slight  amount  of  oil  in  the  bearings 
they  need  not  have  any  more.  The  main  spring 
is  graphited  here  in  the  factory  and  this  should 
last  quite  a  long  while;  as  long  as  the  main 
spring  unwinds  evenly,  without  any  jumping,  it 
shows  that  it  is  properly  lubricated. 

"In  regard  to  your  record  slowing  up,  or 
rather  your  mandrel  slowing  up  in  the  center 
of  almost  every  record,  this  would  tend  to  de- 
note that  there  is  a  bind  in  the  travel  of  your 
diaphragm  arm  at  this  point.  We  would  judge 
that  the  trouble  might  be  in  the  feed  nut  or  the 
thread  of  the  main  shaft.  If  you  would  let  the 
arm  down  and  feed  it  across,  holding  tie  finger 
very  lightly  on  the  feed  nut  spring,  you  could 
feel  whether  there  was  any  roughness  in  the 
thread  of  the  main  shaft.  Sometimes  rust  ac- 
cumulates in  these  threads  and  makes  consider- 
able friction  at  that  point,  which  would  cause 
your  trouble.   There  can  be  no  other  reason  for 


If  you  want 
to  know 


lil.sc  lilOCOKl)  CABINICT  NO.  103. 
Holds  -IW  IL'  liicli  Itccords. 

\  viTj-  handsome  and  popular  style  embodying 
tlie  liiicst  workmanship  and  (Inlsh.  Its  simple, 
hi'anlifiil  lines  <(>nimeiul  It  to  all  desiring  a 
slronRly  built  eablnet  at  a  medium  price.  Kach 
division  accoramodatcs  three  records,  keeplnR  them 
In  perfect  condition.  May  be  had  In  Renulne 
(juarter  sawed  Oak.  Golden  rlnlsh,  or  In  MahoRany 
llnlsli  (cenulne  MaboRany  front  and  lop),  all  foMr 
sides  rubbed  and  pollshi'il. 

Iilnienslons :    Ili'lglil,  Inches;    width.  l!TVj 

Inches:  dei>lh,  J7'/j  Inches:  shlppluK  weight,  7J 
lbs.  crated.        rniri:.  SI.-. 00  Mst. 


where  you  can  buy  the  Record 
Cabinets  that  will  make  you 
the  most  money  send  for  the 
Catalog  of 

Humphrey 
Record  Cabinets 

It  illustrates  and  prices  the  most  complete 
and  attractive  line  of  Cabinets  for  both 
Cylinder  and  Disc  records  produced.  We've 
got  'em  all  beat  on  Quality,  Selling  Points 
and  Price.  Comparison  proves  it.  Get  the 
Catalog  and  compare;  OR  ORDER  A 
SAMPLE  CABINET  FROM  YOUR 
JOBBER. 

NOW  is  the  time.    Write  to-day. 

Humphrey  Bookcase  Company 

DETROIT,  U.  S.  A. 


slowing  up  at  one  point  every  time.  We  think  if 
you  examine  this  closely  you  will  find  the 
trouble. 

THAT  HUMMING  NOISE. 

"If  the  humming  noise  in  your  motor  is  appre- 
ciable when  the  cabinet  is  closed,  then  there  is 
some  part  which  is  fastened  to  the  motor  frame 
that  touches  the  top  part  of  the  machine.  This 
motor  frame  is  suspended  between  spiral  springs 
to  neutralize  the  vibrations  in  the  same  and  not 
transmit  them  to  the  top  plate  of  the  machine. 
Possibly  your  starting  lever,  when  thrown  over 
to  start  the  machine,  touches  the  side  or  end  of 
slot  through  which  it  comes.  This  would  cause 
the  trouble  you  speak  of.  Or,  the  crank  may  be 
touching  the  thimble  hole  in  the  cabinet.  If 
neither  of  these  two  parts  are  causing  the 
trouble,  we  would  suggest  that  while  j'our  ma- 
chine is  running  you  take  hold  of  motor  frame 
with  the  cabinet  opened  up,  and  twist  it  around 
a  little  on  the  springs  and  see  if  this  overcomes 
the  hum.  If  you  find  that  it  does,  then  one  of 
the  screws  which  goes  through  the  springs  prob- 
ablj-  touches  in  the  hole  of  the  motor  frame 
where  it  passes  through.  These  screws,  which 
pass  through  the  spiral  springs  and  which  screw 
into  the  top  plate  of  machine,  should  not  touch 
any  part  of  the  motor  frame  casting,  as  if  they 
do  they  will  transmit  all  the  vibrations  of  the 
motor  frame  casting  to  the  top  part  of  the 
machine  and  cause  the  humming  noise  you  speak 
of." 


ORDERS  ARE  MORE  PLENTIFUL. 

Manufacturers  Getting  Back  to  Full  Forces — 
Jobbers  and  Dealers  Also  Report  Improve- 
ment— Collections  Easier. 


Another  notch  in  the  improvement  scale  has 
been  registered  this  month.  Manufacturers  aver 
orders  are  becoming  more  plentiful,  in  several 
instances  special  departments  at  the  factories 
being  as  much  engaged  as  before  the  slump  in 
November  occurred.  Jobbers  are  of  the  opinion 
that  business  has  brightened  perceptibly,  collec 
tions  have  become  again  dependable,  and  dealers 
are  buying  much  more  freely.  In  turn  retail 
trade  has  also  assumed  a  more  satisfactory  con- 
dition. 


PETITIONED  INTO  BANKRUPTCY. 


An  involuntary  petition  in  bankruptcy  was 
filed  in  the  United  States  district  court  Monday 
of  last  week  against  the  Talk-o-Phone  Co.,  of 
Toledo,  by  Theodor  Kundtz,  of  Cleveland,  al- 
leging a  claim  of  $5,699.95;  Standard  Metal  Manu- 
facturing Company  of  New  York,  $4,295.41,  and 
C.  J.  Campbell  &  Co.,  of  Toledo.  $116,27. 


FIRE  DAMAGES  I.  DAVEGA  STORE. 


A  fire  in  the  establishment  of  I.  Davega,  Jr.. 
125  West  125th  street,  New  York,  January  18.  in- 
dicted damage  to  stock  to  the  amount  of  $5,000. 
!t  was  fully  insured,  and  since  then  the  loss  has 
been  satisfactorily  adjusted.  The  place  is  re- 
decorated and  rearranged  throughout,  the  whole- 
sale talking  machine  department  now  being  trans- 
ferred to  the  basement.  20  x  85  feet,  which  is 
entirely  occupied  for  this  purpose.  The  retail 
(h'pMrduont  is  on  the  second  floor  with  the  sport- 
ing ,u;oods  stock  in  the  store  off  the  street.  Mr. 
Ilavega  occupies  the  entire  building,  and  reports 
business  greatly  improved. 


THE  TALKING  MACHINE  WORLD. 


55 


RECORD  BULLETINS  FOR  MARCH,  1908. 


COLUMBIA  "XP"  (CYL.)  RECORDS. 


PKINCH'S    MILITARY  BAND. 

33208    Blossom  (Inteimezzo  Two-Step)  Sam  Fox 

BAItlTONE  SOLOS. 

Orchestra  Accompaniment. 

33211  Dixie  Dan   Arthur  Collins 

33212  I've  Got  a  Tickling  Sensation  'Round  My 

Heart  for  You   Bob  Roberts 

33213  From  Your  Dear  Heart  to  Mine  


 Frank  C.  Stanley 

TENOR  SOLOS. 

,  Organ  Accompaniment. 

33214  Hark!  The  Herald  Angels  Sing  Henry  Burr 

Orchestra  Accompaniment. 

33215  See  Saw  Byron  G.  Harlan 

33218    I  Can't  Leave  the  Old  Folks,  Jennie.... 

 Harvey  Hindermeyer 

SOPRANO  SOLO. 

Orchestra  Accompaniment. 

33216  Sunrise  at  the  Zoo  (with  animal  imitations 

by  Gilbert  Girard)  Ada  Jones 

BARirO-VE    AND    TENOR  DUET. 

Orchestra  Accompaniment. 

33209  Come  On  and  Kiss  Your  Baby  

  Collins  and  Harlan 

S()1']!AN0    AND    BAUITO.Nf:  DUET. 

Orchestra  Accompaniment. 

33210  Make  Believe ..  Miss  Stevenson  and  Mr.  Stanley 

TALKING  RECORDS. 

33217  Sheriff's  Sale  of  a  Stranded  Circus  

 '.  .  .  .  .  Len  Spencer  and  Gilbert  Girard 

33210    Old  Dog  Sport.  .Len  Spencer  and  Gilbert  Girard 


NEW  COLUMBIA  "BC"  (CYL.)  RECORDS. 


TENOR  SOLO. 
Orchestra  Accompaniment. 
85158    'Neath  the  Old  Acorn  'Iree.  Sweet  Estelle 

  Albert  Campbell 

VAUDEVILLE  Sl'ECIALTV. 

Orchestra  Aceomuaniment. 
85150    Wedding  Bells  Ada  Joues  and  Len  Spencer 

UNCLE  JOSH   WEATHEHSBEE'S   LAUIjHING  STORY. 

S5157    Uncle  Josh.  Gets  a  Letter  from  Home.... 

 Cal  Stewart 


NEW  COLUMBIA  lO-INCH  DISC  RECORDS. 


PRINCE'S  MILITARY  BAND. 

3739  Blossom  (Intermezzo  Two-Step)  Sam  Fox 

3740  Bye  Bye  Dearie  Medley ...  Arr.  by  C.  A.  Prince 

3748  Red  Wing   (Indian   Intermezzo) ).. Kerry  Mills 
BANDA   ESPANOLA,   C.   A.    PRINCE,  DIRECTOR. 

5755    Me  quitas  el  sueno — Tango  (You  Haunt  My 

Dreams)   Nicolin 

COLU-VIBIA  ORCHESTRA. 

12752    Ballsirenen    Walzer — Die    Lustige  Witwe 

(The  Merry  Widow)  Franz  Lehar 

SOPRANO  SOLO. 

Orcliestra  Accompaniment. 
3752    Sunrise  at  the  Zoo  (with  animal  imitations 

by  Gilbert  Girard)  Miss  Ada  Jones 

VOCAL   gUARTETS — MALE  VOICES. 

Organ  Accompaniment. 

3750  Black  Jim   Columbia  Quartet 

Unaccompanied. 

3751  Tell  Mother  I'll  Be  There.  .Columbia  Quartet 

3752  When  the  Roll  Is  Called  Up  Yonder  

  Columbia  Quartet 

VOCAL   TRIO  MIXED  VOICES. 

3753  Nothing  but  Leaves  Metropolitan  Trio 

BARITONE    AND    TENOR  DUETS. 

Orchestra  Accompaniment. 

3741    Come  On  and  Kiss  Your  Baby  

  Collins  and  Harlan 

Organ  Accompaniment. 

3754  Beyond  the  Smiling  and  the  Weeping  

 Stanley  and  Burr 

3755  Some  Day  You'll  Come  Back  to  Me  

 Stanley  and  Burr 

.3756    What  a  Friend  We  Have  in  Jesus  

 Stanley  and  Burr 

SOPRANO   AND    BARITONE  DUET. 

Orchestra  Accompaniment. 

3742  Make  Believe.  . Miss  Stevenson  and  Mr.  Stanley 

VIOLIN  SOLO. 

Orchestra  Accompaniment. 

3749  Medley   of   Jigs   and   Reels — "The  White 

Cockade"   Chas.  D'Almaine 

BARITONE  SOLOS. 

Orchestra  Accompaniment. 

3743  I've  Got  a  Tickling  Sensation  'Round  My 

Heart  for  You  Bob  Roberts 

3757    From  Your  Dear  Heart  to  Mine  

 Frank  C.  Stanley 

TENOR  SOLOS. 

Orchestra  Accompaniment. 

3744  'Neath  the  Old  Acorn  Tree,  Sweet  Estelle. 


 •   Albert  Campbell 

3745    School  Days  Albert  Campbell 

374C    See  Saw  Byron  G.  Harlan 

3747    Way  Down  in  Colon  Town  Billy  Murray 


TALKING  RECORDS. 

3759  Sheriff's  Sale  of  a  Stranded  Circus  

 Len  Spencer  and  Gilbert  Girard 

Accordion  and  I'iano  Accompaniment. 

3760  Thim  Were  the  Happy  Days  Steve  Borter 


NEW  COLUMBIA  ,12-INCH  DISC  RECORDS. 


prince's  military  band. 

30104  Radetzky  March  Johann  Strauss 

30105  The  Merry  Widow  Selections ....  Franz  Lehar 

30106  The  Merry  Widow  Waltz — Dance  Music  

  Franz  Lehar 


12-INCH  GRAND  OPERA  DISC  RECORDS. 


30113    Les  Filles  de  Cadix  (The  Maids  of  Cadiz) 

(French)  Mme.  Lillian  Blauvelt 

Orchestra  Accompaniment. 

30144    Cavatine  from  "Les  Huguenots"   (Song  of 

the  rage)    (French)  ....  Mme.  Jose  Grayville 


NEW  VICTOR  RECORDS. 


No.  ARTHUR  PRVOR'S   BAND.  Size. 

5345  Captain  General  March  Louka  10 

5343  Angel  of  Love  Waltz  (Ange  d'Amour)  .... 

  Waldteufel  10 

5344  Eileen  Asthore  Medley  Olcott  10 

victor  ORCHESTRA. 

5369    The  Dream  Waltz  (from  "A  Waltz  Dream") 

(Ein  Walzertraum)   Strauss  10 

soprano  solo  by  helexe  noldi^  with  orch. 

5356  Jewel  Song  (Faust)  Gounod  10 

baritone   SOLOS   BY   ALAN  TURNER,  WITH  ORCH. 

31690    The  Bravest  Heart  May   Swell    (Dio  pos- 

sente)   Faust-Gounod  12 

5359  I'rologue  from  I'adliacci  Leoncavallo  10 

5351  Good  Bye,  Sweetheart,  Good  Bye.V'on  Tilzer  10 

CORNET  AND   FLUTE   DUET   BY    KENEKE   AND   LYONS,  WITH 
ORCH 

5347  Voice  of  Love — Serenade  Schumann  10 

TROMBONE  SOLO  BY  ARTHUR   PRYOR,   WITH  BAND  ACCOMP. 

5346  Oh.  Dry  Those  Tears  Del  Riego  10 

CONTRALTO   SOLO   BY    CORINNE    MORGAN,   WITH  ORCH. 

5357  Bid  Me  Good  Bye  Tosti  10 

BARITONE   SOLO   BY   PERCV    HEMUS,   WITH  ORCH. 

5348  The  Sailor's  Brayer  Mattel  10 

HYMN  BY  FREDERIC  C.  FREEMANTEL,  WITH  ORCH. 

5341    The  Ninety  and  Nine  Sankey  10 

TENOR    SOLO    BY    HARRY    MACDONOUGH,    WITH  ORCH. 

5352  One  Little,  Sweet  Little  Girl  (from  "O'Neill 

of  Derry")   Olcott  10 

TENOR   SOLO   BY   BYRON   G.   HARLAN,  WITH  ORCH. 

5349  Two  Little  Baby  Shoes  Morse  10 

COMIC  SONGS  BY  BILLY  .MURRAY. 

5355    I'm  Afraid  to  Come  Home  in  the  Dark.. 

 Van   Alstyne  10 

5358  I'm  Ijooking  for  the  Man  that  Wrote  the 

Merry  Widow  Waltz  Furth  10 

DUET   BY    COLLINS   AND    HARLAN,   WITH  ORCH. 

5361  The  Family  Tree  (Jungle  Song)  ....  Morse  10 

MINSTREL  RECORD  BY  VICTOR   MINSTREL  CO.,  WITH  ORCH. 

5363  Victor  Minstrels  No.  9  '.   10 

MALE    QUARTETS    BY    HAYDN    QUARTET,    WITH  ORCH. 

5362  Jesus    Cbrist    is    Risen    To-day  (Worden) 

(Easter   Hymn — "Alleluia")  .... Davidica  10 

5353  ilollie  Darling  Hays  10 

DUET    BY     DUDLEY     AND     MACDONOUGH,     WITH  QUARTET 

CHORUS  .IND  ORCH. 

5368    Red  Wing   Mills  10 

"COON"  SONG  BY  ARTHUR  COLLINS,  WITH  ORCH. 

5360  I  Got  to  See  the  Minstrel  Show.  .Von  Tilzer  10 

DUET  BY  MISS   STEVENSON  AND  MR.   .MACDONOUGH,  WITtI 
ORCH. 

5354  Climbing  the  Ladder  of  Love.  .  .  .Englander  10 

MUSICAL    ACT    BY    SPENCER    AND    MOZARTO,    WITH  ORCH. 

5367    Sim  and  Sam  (A  comedy  musical  act)  ....  10 

ARTHUR  PRYOR'S  BAND. 

5324    International    March  Roberts  8 

COON  SONG  BY  BILLY   .MURRAY,  WITH  ORCH. 

5364  He's  a  Cousin  of  Mine  Smith-Heim  8 

BILLY  MURRAY  AND  HAYDN  QUARTET,  WITH  ORCH. 

5330    I'm  Happy  When  the  Band  Plays  Dixie...  S 

DUET    BY    STANLEY    AND    MACDONOUGH,    WITH  ORCH. 

5366    Some  Day  You'll  Come  Back  to  Me... Ball  8 

GOSPEL  HYMN  BY  THE  HAYDN  QUARTET.  WITH  ORCH. 

5365  Ring  the  Bells  of  Heaven  Root  8 


NEW  RED  SEAL  RECORDS. 


A   NEW   CARUSO  RECORD. 

88108    Dom  Sebastien — In  terra  solo   (On  Earth 

Alone)   Donizetti  12 

JOHANNA  GADSKI,  SOPRANO  IN  GERMAN  PIANO  ACCOMP. 

87016    Standchen    (Serenade)  ...  .Richard  Strauss  10 

88112    Standchen    (Serenade)  Schubert  12 

88111    Gretchen  am  Spinnrade  (Margaret  at,  the 


Spinning  Wheel)   Schubert  12 

GERALDINE       PARRAR  ANTONIO       SCOTTI  IN  ITALIAN  

WITH  ORCH. 

.  89015    Don  Giovanni — La  ci  darem  la  mano  (Thy 

Little  Hand.  Love)  Mozart  12 

BESSIE  ABOTT,  SOPRANO — IN  ITALIAN  WITH  ORCH. 

88110    Parla  Waltz  (Speak!)  Arditi  12 

ABOTT   AND   ANCONA  IN    ITALIAN  WITH  ORCH. 

89013    Rigoletto — Tutte   le  teste  al   tempio  (On 

Every  Festal  Morning)  Part  I  Verdi  12 

87500  Rigoletto — Tutte  le  teste  al  tempio — Part 
II. — Si  vendetta  (Yes,  My  Vengeance)  .  . 
  Verdi  10 

MARCEL    JOURNET,    BASS  IN    ITALIAN  WITH  ORCH. 

74103  Contes  d'Uoffman — Air  de  Dapertutto  (Da- 

pertutto's  air  from  Act  II)  .  .  .  .Offenbach  12 

74104  Barbiere — La  calunnia  (Slander's  Whisper) 

  Rossini  12 


ZON-O-PHONE  lO-INCH  RECORDS. 


ZON-O-PHONE   CONCERT  BAND. 

976  Bugle  Call  Polka   

977  Emperor  Frederick  March  

978  Girl  I  Left  Behind  Me — Humoresque  

979  Marche  Turque — Patrol  

980  Smiler — A  Joplin  Rag   

ZON-O-PHONE  ORCHESTRA. 

994  Folle  Extase  Waltz  

995  Gavotte  and  Jig — From  "Tom  Jones"  

1000    Tipperary  Twinkle — A  Celtic  Oddity  

BELL   SOLO    BY    ED.    KING,    WITH   ORCH.  ACCOMP. 

981  Sweet  the  Angelus  Was  Ringing  

WHISTLING  SOLO  BY  JOE  BELMONT,  WITH  ORCH.  ACCOMP. 

982  Dance  of  the  Song  Birds  

VOCAL  SELECTIONS  WITH  ORCH.  ACCOMP. 

992  An  Evening  in  a  Hungarian  Restaurant.... 

 Zon  o-phone  Mixed  Quartet 

993  Daddy   Henry  Burr 

•983    Dixie  Dan   Billy  Murray 

984  Don't  Get  Married  Any  More.  Ma.... Ada  Joues 

985  Flanagan  at  the  Barber's  Steve  Porter 

086    How  Firm  a  Foundation  Frank  C.  Stanley 

996  I  Got  to  See  de  Minstrel  Show.  .  .Arthur  Collins 
987    Make  Believe   Ada  Jones  and  Billy  Murray 

997  Mary  McGee — Prom  "The  Dairy  Maids".... 

 Zon-o-phone  Mixed  Quartet 


988  Rambler  Minstrel  No.  7  

989  So  Long,  Bill  Billy  Murrav 

998  See-Saw   He"nry  Burr 

999  The  Peach  that  Tastes  the  Sweetest  Hangs 

the  Highest  on  the  Tree  Arthur  Co'lins 

990  Uncle  Josh  and  the  Insurance  Company  

  Cal  Stewart 

991  Winter  Song   Peerless  Quartet 


NEW  EDISON  GOLD  MOLDED  RECORDS. 


9770  Cavalry  Charge  Edisun  Military  Baud 

9771  When    the    Springtime    Brings    the  Roses, 

Jessie  Dear   Manuel  Itomain 

9772  Sahara  Collins  and  Harlan 

9773  Her  Bright  Sm.le  Haunts  Me  Still  

 Edison  Venetian  Trio 

9774  Golden  Sails   Florence  Iliuk.e 

9775  Upper  Ten  and  Lower  Five... Favor  and  Meeker 

9776  "Moolbarri"   James  Brockman 

9777  The  Teddy  Bears'  Picnic...:  

 Edison  Symphony  Orchestra 

9778  When  You  Love  Her  and  She  Loves  You .... 

 Byron  G.  Harlan 

9779  Sheriff's  Sale  of  a  Stranded  Circus  

 Spencer  and  Girard 

9780  I'm  Afraid  to  Come  Iloine  in  the  Dark.... 

 ,   Billy  Murray 

9781  The  Marriage  of  Figaro — Overture  

 Edison  Concert  Baud 

9782  The  Heart  You  Lost  in  Maryland  You'll  Find 

in  Tennessee   Frederic  Rose 

9783  To  the  Work  Edison  Mixed  Quartet 

9784  Nothin'  Ever  Worries  Me  Arthur  Collins 

9785  "Smile,  Smile,  Smile"  and  "Kiss,  Kiss.  Kiss" 

 Albert  Benzler 

9786  Bygone  Days   Harry  Anthony 

9787  Muggsy's  Dream  .  .  .Ada  Jones  and  Len  Spencer 

9788  I  Marched  Around  Again  Edward  Meeker 

9789  The  Merry  Widow  Selection  

 Edison  Symphon.y  Orchestra 

9790  Flanagan's  St.  Patrick's  Day  Steve  Porter 

9791  The  Sword  of  Bunker  Hill.  .Edison  Male  Quartet 

9792  She  Forgot  to  Bring  Him  Back  Ada  Jones 

9793  From  the  Field  March ....  Edison  Military  Band 


Disc 

Record 

Cabinets 


No.  507.   CYLINDER  RECORD  CABINET 
Mahogany.    Golden  Qt.  Oak.    Serpentine  Front. 
Holds  250  Records. 


Cylinder 

Record 

Cabinets 


^BW  Patterns  now  being 
manufactured  eclipse  all 
previous  efforts.  Big  i  ni  - 
provements  have  been  made 
and  a  new  idea  worked  out 
in  our  Cylinder  Cabinets. 
These  New  Cylinder  Cabinets 
will  not  contain  the  pegs  but 
will  be  arranged  to  hold  the 
complete  flannel  lined  Car- 
tons. Possibility  of  breakage 
greatly  reduced  and  the  pro- 
tection from  dust  and  dirt 
perfect. 

Write  for  Illustrations  and  Prices. 

The  Udell  Works 

Indianapolis,  Ind. 


BARITONE  SOLOS. 

Piano  Accompaniment. 

30107  Air  of  Nilakantha  "Lakme"  (French)  

  Charles  Gilibert 

30108  La  Jolie  Fille  de  Perth  (Drinking  Song) 

(French)  Charles  Gilibert 

30109  Les  Rameaux  (The  Palms)  (French)  

 Anton  Van  Rooy 

BASS  SOLOS. 

Orchestra  Accompaniment. 

30110  Brindisi   (Drinking  Song)   from  "Martha" 

(Italian)   Signor  Vittorio  Arimondi 

30111  La  Mia  Bandiera  (Canto  Popolare)  (Ital- 

ian)  Signor  Vittorio  Arimondi 

SOPRANO  SOLOS. 

Piano  Accompaniment. 

30112  Cherry  Ripe  (English)  ..  Mme.  Lillian  Blauvelt 


50 


THE  TALKING  MACHINE  WORLD. 


LATEST    PATENTS    R.ELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  Talking  Machine  Work].) 

Washington,  D.  C,  Feb.  6.  1908. 

CojiBiNED  Recorder  and  Reproducer  for  Talk- 
ing Machines.  Thos.  H.  jNIacDonald,  Bridgeport. 
Conn.,  assignor  to  the  American  Graphophone 
Co.,  same  place.    Patent  No.  874,973, 

This  invention  relates  to  a  combined  recorder 
and  reproducer  for  talking  machines,  and  has 
for  its  object  to  provide  such  a  device  which  will 
be  readily  shifted  from  the  recording  to  the  re- 
producing action,  or  from  either  the  recording 
or  the  reproducing  action  to  a  position  of  inac- 
tivity, while  at  the  same  time  providing  a  device 
which  will  be  simple  and  cheap  to  manufacture 
and  efficient  in  operation. 

With  these  objects  in  view,  the  invention  con- 
sists in  a  slide  and  means  for  operating  the 


same,  upon  which  slide  is  supported  a  diaphragm 
carrying  a  recording  stylus  and  a  reproducing 
stylus,  which  diaphragm  is  supported  on  the 
slide  by  means  which,  as  the  slide  is  reciprocated 
will  move  the  diaphragm  toward  or  from  the 
record,  as  the  case  may  be.  while  always  main- 
taining the  diaphragm  in  a  plane  practically  par- 
allel with  the  movement  of  the  slide. 

Moreover,  the  invention  further  consists  in  the 
construction  of  the  recorder  and  reproducer  head 
whereby  the  sound-tube  or  neck  leading  to  the 


space  to  the  rear  of  the  diaphragm  is  formed  in- 
tegrally with  the  head  itself,  instead  of  being 
jointed  thereto,  as  heretofore. 

Figure,  1  is  a  central  transverse  vertical  sec- 
tion, showing  the  parts  in  the  position  which 
they  occupy  when  the  recording  stylus  is  in  con- 
tact with  the  record;  Fig.  2  is  a  like  view  with 
the  reproducing  stylus  in  contact  with  the 
record;  and  Fig.  3  is  a  similar  view  with  both 
the  recording  and  reproducing  styli  lifted  from 
or  out  of  contact  with  the  record.  Fig.  4  is  a  bot- 
tom plan  view. 

GRAriiopiioNE.  Thos.  H.  MacDonald,  Bridge- 
port. Conn.,  assignor  to  the  American  Grapho- 
phone Co.,  same  place.    Patent  No.  877,207. 

This  invention  relates  to  talking  machines  and 
more  particularly  to  machines  of  this  character 
In  which  the  reproduction  of  sound  is  obtained 
from  a  disc-shaped  or  flat  record  tablet  having 
a  record  groove  thereon  in  the  shape  of  a  spiral 
upon  the  flat  surface  of  the  tablet,  though  cer- 
tain features  of  the  invention  arc  api)lical)le  in 
connection  with  other  forms  of  record. 

In  talking  machines  of  the  disc  type  the  re- 
producer has  heretofore  been  carried  on  the  end 
of  a  hollow  swinging  arm,  with  Ihe  stylus  of  the 
reproducer  resting  In  Ihe  record  groove  and  the 


reproducer  being '  moved  bodily  with  the  ann 
across  the  face  of  the  record  during  the  act  of 
reproduction,  the  reproduced  sound  waves  being 
conveyed  to  a  suitable  horn  through  the  hollow 
arm.  Furthermore,  it  has  heretofore  been  pro- 
posed to  employ  in  talking  machines  a  relay 
device  in  the  form  of  a  friction  roll  and  shoe  be- 
tween the  stylus  and  diaphragm  of  the  repro- 
ducer, the  undulations  of  the  record  groove  being 
utilized  to  govern  the  application  of  power  for 
imparting  vibrations  to  the  diaphragm  of  the  re- 
producer. Relay  devices  of  this  character  have 
only  been  applied  to  machines  employing  cylin- 
drical records  and  provided  with  means  for  mov- 
ing the  reproducer  in  a  right  line  past  the  record 
during  the  act  of  reproduction. 

One  of  the  main  objects  of  the  present  inven- 
tion is  to  provide  means  whereby  a  relay  device 
may  be  introduced  between  the  stylus  and  dia- 
phragm of  the  reproducer  in  connection  with  ma- 
chines employing  the  flat  or  disc  form  of  Tecord, 
as  distinguished  from  the  cylindrical  record. 

A  further  object  is  to  provide  a  disc  machine 
wherein  the  re- 
producing dia- 
phragm and 
its  casing  shall 
be  fixed  in  po- 
sition, thus 
doing  away 
with  the  mech- 
anism hereto- 
fore employed 
for  moving 
these  parts 
with  relation 
to  the  record, 
and  particu- 
larly doing 
away  with  the 
hollow  repro- 
ducer-ca.rrying 
arm  heretofore  universally  employed. 

With  these  objects  in  view  the  invention  con- 
sists of  a  flat  or  disc  record  with  mechanism  for 
revolving  the  same  in  combination  with  a  repro- 
ducing diaphragm  remaining  in  the  same  place  or 
location  throughout  the  act  of  reproduction,  a 
reproducing  stylus  in  operative  relation  with  the 
record,  and  connections  between  said  stylus  and 
the  diaphragm,  a  suitable  relay  device,  as  a  fric- 
tion roll  and  shoe,  being  introduced  into  or  act- 
ing upon  said  connections. 

The  invention  further  consists  in  a  fixed  or 


permanently  located  reproducer  diaphragm,  a 
continuously  driven  friction  roll,  a  friction  shoe 
bearing  on  said  roll  and  connected  at  its  re- 
spective ends  to  ^ 
the  diaphragm 
and  to  a  repro- 
ducing stylus 
bearing  upon  a 
flat  disc-shaped' 
or  other  style  of  ! 
record,  and  means 
for  simultaneous- 
ly revolving  said 
record  and  fric- 
tion shoe. 

Referring  t  o 
the  drawings- 
Fig.  1  is  a  detail 
vertical  ^broken 
section,  parts  be- 
ing shown  in  ele- 
vation; Fig.  2  is  ='-'  ^' 
a  broken  plan  view  of  the  parts  shown  in 
Fig.  1,  portions  of  the  reproducer  head 
being  broken  away  and  the  friction  roll  shown 
in  horizontal  section;  Fig.  3  is  a  detail  vertical 
section  showing  the  means  of  connecting  the 
stylus-bearing  parts  with  the  friction  shoe. 

Souxd-Peoducixg  Mechamsji.  Charles  F. 
Graham,  Near  Snellersburg,  Ind.  Patent  No.  877,- 
327. 

The  present  invention  relates  more  particularly 
to  diaphragms  for  sound-producing  machines  and 
by  the  term  "sound-producing"  machines,  it  is 
intended  to  include  all  of  those  types  wherein 
diaphragms  are  employed  for  recording  sounds 
or  reproducing  sounds  already  recorded.  The 
principal  object  is  to  provide  a  simple  device  that 
will  accurately  pro- 
duce and  record 
sounds  with  clear- 
ness and  without 
harsli  or  mechanical 
resonance,  will  per- 
mit the  ready  at- 
tachment thereto  of  the  actuating  or  recording 
means  without  the  necessity  of  any  additional 
adhesive,  and  may  be  readily  manufactured  in 
any  desirable  shape. 

Figure  1  is  a  sectional  view  through  a  repro- 
ducer, showing  the  improved  diaphragm  in  place. 
Fig.  2  is  a  perspective  view  oL  said  diaphragm. 

SouxD-Box  FOR  Talking  Machines.  John  C. 
English,  Camden,  N.  J.,  assignor  to  Victor  Talk- 
ing Machine  Co.,  same  piace.  Patent  No.  877,- 
184. 

The  object  of  this  invention  is  to  provide  co- 
operating   interlocking    means    for  fastening 


WILKESLYKE 

Automatic  Start  and  Stop 

ATTACHMENT 


'A 


This  scientific  attachment  is  made  to 
fit  the  famous  Edison  Standard,  Home 
and  Triumph  Phonographs.  It  auto= 
matically  starts  the  machine  on  clos= 
ing  the  gate  and  stops  at  the  end  of 
record,  thus  enabling  the  operator 
to  wait  on  customers  or  perform 
other  duties. 


RETAILS 
JOBS  AT 


$3.00 
1.80 


Every  dealer  should  have  one  on  his 
display  machine  — sells  on  sight.  Ask 
your  jobber  to  supply  you. 

W.  D.  ANDREWS 

SOUl=;    DIS'l'RIliU  PER 

SYRACUSE,  N.  Y.  BUFFALO,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


57 


sound  boxes,  which  are  used  in  connection  with 
talking  machines,  to  the  sound  tube  or  swinging 
arm  thereof,  in  such  a  manner  that  the  same 
may  be  quiclcly  and  securely  loclved  together  in 
position,  and  as  readily  unlocked,  said  means,  in 
addition  to  performing  the  above  functions,  also 
forming  a  guide  or  stop  for  positioning  the  stylus 
bar  with  respect  to  the  record  so  that  the  stylus, 
which  is  carried  thereby,  may  form  the  correct 
working  angle  with  the  record. 

Figure  1  is  a  plan  view  of  the  end  of  the  sound 
conducting  tube  with  the  sound  box  in  position 

thereon  and  show- 
ing a  "part  of  the 
sound  box  broken 
away:  Fig.  2,  a 
side  elevation  of 
the  sound  box 
removed  from  the 
tube  and  showing 
the  part  thereof 
which  engages 
said  tube;  Fig.  6, 
a  sectional  view 
taken  substantial- 
ly on  the  line 
3—3  of  Fig.  1; 
and  Fig.  4,  an 
elevation  of  the 
sound  box  show- 
ing the  outside  thereof,  or  that  opposite  to  the 
sound  tube. 

Sound  Recorder  for  Talking  Machines.  Wil- 
liam N.  Hunter,  Blanchester,  0.  Patent  No. 
875,352. 

This  invention  relates  to  devices  for  taking 
and  receiving  the  sound  waves  developed  by  a 
vibrating  diaphragm,  whether  vibrated  directly, 
or  by  •mechanical  action,  to  collect  the  waves  and 
deliver  the  vibrations  into  a  tubular  passageway, 
and  the  object  of  the  invention  is  to  provide  a 
chamber  for  the  reception  of  the  wave  vibrations, 
with  a  plurality  of  passageways  therefrom  into 
the  conveying  tube,  whereby  the  vibrations  may 
be  collected,  condensed,  and  delivered  more  per- 
fectly than  with  the  sound  recorders  heretofore 
in  use. 

Heretofore  it  has  been  customary  for  talking 
machines  and  the  like  to  provide  a  cup-shaped 
chamber  in  the  rear  of  the  diaphragm,  which  re- 
ceives the  sound  vibrations,  and  to  deliver  these 
vibrations  from  the  recorder  through  a  single 
central  passageway.  It  has  been  found  by  re- 
peated experiments,  liowever,  that  if  an  annular 
chamber  is  provided  and  the  sound  waves  con- 
veyed into  the  tubular  passageway  through  a 
plurality  of  openings  from  this  annual  chamber, 
a  very  much  smoother  and  better  volume  of 


sound  is  produced,  or  conveyed  by  the  appar- 
atus. 

While  this  improved  construction  can  be  em- 
ployed for  the  collection  and  conveyance  of  sound 
vibrations  delivered  directly  into  the  recorder, 
this  device  is  especially  adapted  for  recorders 
for  talking  machines  where  the  vibrations  are 
developed  mechanically,  and  for  such  machines 
the  extraneous  sounds  produced  by  the  scratch- 
ing of  the  recording  point 
as  it  passes  over- the  plate 
or  cylinder,  upon  which  is 
impressed  the  record  to  be 
reproduced,  are  almost 
completely  cut  out,  so  that 
a  pure  and  sweet  volume 
of  sound  is  reproduced 
identical  with  the  original  tt-^^.  I 
sound  waves  delivered  to 
the  apparatus. 

In  the  drawings.  Figure, 
1  is  a  central  vertical  sec- 
tion of  the  improved  sound 
recorder.  Fig.  2  is  a  plan 
view  of  same.  Fig.  3  Is  a 
perspective  view. 

Phonograph.     Edw.  L. 
Aiken,  Orange,  N.  J.,  assignor  to  New  Jersey 
Patent  Co.,  West  Orange,  N.  J.  Patent  No.  875,309. 

This  invention  relates  particularly  to  means 
for  positively  preventing  the  placing  of  a  phono- 
graph blank  or  record  on  the  mandrel,  or  remov- 
ing it  therefrom,  when  the  recorder  or  reproducer 
is  in  such  position  that  they  would  be  liable 
to  be  injured  by  such  record  or  blank.  Since,  in 
order  to  properly  reproduce  or  record  sounds  on 
a  phonograph  it  is  necessary  that  the  reproducer 
stylus  or  recording  stylus  shall  rest  upon  the 
record,  a  lifting  lever  is  provided  by  means 
of  which  the  recorder  or  reproducer  may  be  lifted 

away  from  the 
record  surface. 
If,  however,  a 
record  or  blank 
were  to  be  placed 
upon  the  man- 
drel without  first 
operating  the  lift- 
ing lever  to  raise 
the  recorder  or 
reproducer,  which 
ever  happens  to 
be  in  use,  the 
stylus  will  be  sus- 
pended in  the 
path  of  the  rec- 
ord and  there 
will    be  danger 


d  — >  \ 

/  1 

Talking  Machine  Record  Cabinets 


OUR  SPECIALTY 

So — we  offer  you  good 
value  in  a  variety  of  es- 
tablished sellers.  You 
can  sell  from  our  catalog. 
It  is  required  in  every 
popular  store.  More 
goods  sold  with  less  effort 
is  the  result  of  catering 
Cadillac  character. 


Cadillac  Cabinet  Co. 

T.  M.  R.  C.  Dept.      DETROIT,  MICH. 


of  the  stylus  or  its  support  being  broken, 
or,  if  the  cylinder  is  removed  from  the  mandrel 
without  first  raising  the  recorder  or  reproducer 
away  from  the  surface  of  the  cylinder,  the  cylin- 
der will  be  scratched  in  being  so  removed  and  in- 
jury may  be  done  to  the  recorder  or  reproducer. 

The  object  of  the  present  invention  is  to  pro- 
vide a  device  which  shall  prevent  such  breakage 
in  the  placing  of  a  cylinder  on  the  mandrel  and 
will  prevent  the  removal  of  the  cylinder  from 
the  mandrel  unless  the  recorder  or  reproducer 
is  first  raised  so  that  the  stylus  will  be  lifted 
above  the  path  of  the  cylinder  which  is  being  in- 
serted or  removed. 

In  the  said  drawing,  Figure  1,  is  a  cross-sec- 
tionak  detail  view  showing  the  application  of  my 
invention  to  an  Edison  business  phonograph; 
Fig.  2,  is  a  similar  view  showing  a  different  posi- 
tion of  the  lifting  lever;  Fig.  3,  is  a  view  in 
perspective  of  the  device  for  preventing  the  in- 
sertion or  removal  of  a  cylinder,  except  at  the 
proper  time;  and  Fig.  4,  is  a  detail  view  similar 
to  Fig.  2,  but  taken  on  a  plane  at  some  distance 
behind  the  plane  upon  which  the  view  shown 
in  Fig.  2  is  taken. 

Talking  Machine.  Arthur  J.  O'Neill,  Chicago, 
111.,  assignor  to  the  Aretino  Co.,  same  place. 
Patent  No.  874,985. 

In  the  sale  of  talking  machine  records,  it  is 
desirable  that  the  record  be  shaped  with  spe- 
cial reference  to  the  machine  for  which  it  is 
primarily  intended  in  order  that  the  manufactur- 
ers of  machines  may  control  the  sale  of  records 
to  be  used  therewith.  This  policy  enables  the 
manufacturer  to  sell  or  rent  a  talking  machine 
at  low  cost  and  thereafter  make  a  reasonable 
profit  out  of  the  sale  of  records  therefor.  It  is 
obvious,  however,  that  if  the  machine  is  so  con- 
structed as  to  permit  the  use  of  records  of  all 
styles  and  sizes  it  will  be  difficult,  if  not  im- 
possible, to  control  the  sale  of  records  to  the 
user  of  the  talking  machine,  whereby  the  major 
portion  of  the  talking  machine  business  will  be 
lost  with  the  profits  incident  thereto.  It  is  de- 
sirable, however, 
••hat  records,  pecu- 
liarly constructed 
for  use  on  a  par- 
ticular machine, 
be  usable  on  ma- 
chines of  different 
makes  in  order 
that  the  sale  of 
records  may  be 
increased  to  the 
greatest  possible 
extent. 

With  this  end 
in  view,  the  ob- 
ject of  the  pres- 
ent invention  con- 
sists in  the  pro- 
vision of  a  record  of  distinctive  shape 
which  can  be  used  on  talking  machines 
of  standard  make  by  the  employment  of 
the  supplemental  disc  or  plate,  which  more 
especially  forms  the  subject  matter  of  the  present 
invention.  This  enables  a  record,  designed  for  a 
particular  machine,  to  be  employed  on  all  ma- 
chines without  permitting  standard  records  to  be 
used  upon  the  particular  machine. 

In  the  drawings.  Figure  1  is  a  perspective  view 
of  a  talking  machine  of  standard  make;  Fig.  I 
a  top  or  plan  view  of  the  turntable,  record,  and 
supplemental  disc  or  plate  of  the  present  inven- 
tion; Fig.  3  a  sectional  elevation  of  the  parts 
shown  in  Fig.  2;  and  Figs.  4,  5  and  6  various 
styles  of  supplemental  discs  or  plates  of  various 
shapes  and  sizes. 

Method  of  Making  Sound  Records.  Isidor 
Kitsee,  Philadelphia,  Pa.    Patent  No.  874,966. 

This  invention  relates  to  an  improvement  in 
method  of  makihg  sound  records.  Its  object  is, 
to  produce  copies  of  master  records  in  an  efficient 
ana  economical  manner.  The  underlying  prin- 
ciple of  this  invention  resides  .in,  first,  producing 
the  master  record;  second,  producing  a  reverse 
therefrom;  and,  using  both  of  these  records,  one 
as  a  male,  the  other  as  a  female,  to  produce 
copies  by  compressing  a  suitable  material  be- 
tween the  two  records. 


58 


THE  TALKING  MACHIKE  WORLD. 


In  the  drawing,  Figures  1,  2,  3  and  4  are  per- 
spective views  of  records.  1  is  the  master  record; 
2  the  recording  lines  therefor;  3  the  reverse  with 


the  recording  lines  4;  6  the  master  record  with 
the  enlarged  recording  lines  5;  and  7  is  the  copy 
with  the  recording  lines,  8. 

Geaphophoxe  Hobx.  George  W.  Duncan, 
Chicago,  111.    Patent  No.  875,790. 

The  object  of  this  invention  is  to  provide  a 

graphophone  horn 
having  means 
whereby  all  me- 
tallic or  screech- 
ing sounds  will 
be  eliminated  so 
that  the  sounds 
passing  therefrom 
will  have  a  clear 
natural  tone. 

In  the  accom- 
panying drawings, 
Figure  1  is  a  side 
view  of  a  horn 
arranged  in  ac- 
cordance with  the 
invention;  and 
Fig.  2  is  a  longitudinal  sectional  view  of  the 
same. 

Sound  Recorder  axd  Reproducer.  Morris 
Schwartz,  New  York,  assignor  of  one-third  to 
Solomon  Flaum  and  one-third  to  Max  Born- 
stein,  same  place.    Patent  No.  875,853. 

The  sound  recording  and  reproducing  appar- 
atus of  the  so-called  talking  machines,  hereto- 
fore in  use.  have  undulations  or  indentations 
produced  by  the  sound  waves  recorded  either  in 
the  base  or  bottom  of  the  groove  cut  or  formed 
on  the  record  by  the  stylus,  or  in  the  sides  of 
such  groove,  in  which  latter  case  the  groove  is 
sinuous.  In  many  of  these  known  devices  only 
the  movement  of  the  diaphragm  in  one  direction, 
is  recorded  or  reproduced. 

This  present  invention  seeks  to  utilize  to  the 
fullest  extent  the  movement  of  the  diaphragm 
in  either  direction  of  its  vibration,  and  a  fur- 
ther object  of  the  present  invention  is  to  record 
the  undulations  of  the  sound  waves  in  both  the 
sides  as  well  as  the  bottom  or  base  of  the  groove, 
though  this  is  not  an  essential  feature  of  cer- 
tain parts  of  the  invention. 

Still  other  ob- 
jects are  to  main- 
tain  the  dia- 
phragm horizon- 
tal with  the  sty- 
lus substantially 
parallel  there- 
with,  and  further 
to  mount  or  sup- 
port the  cutting 
tool  or  stylus  in 
suitable  bearings 
in  a  bracket  inde- 
pendent of  the 
diaphragm  from 
which  the  stylus 
receives  its  mo- 
tion through  suitable  ling  or  other  connection. 

Figure  1  shows  an  improved  apparatus  in  ver- 
tical central  section  with  the  recording  or  repro- 
ducing stylus  bearing  upon  the  cylindrical  record. 
Fig.  2  is  an  enlarged  perspective  view  of  the  ap- 
paratus together  with  a  diagram  in  dotted  lines  of 
the  sinuous  record  groove.  Figs.  3,  4,  5  and  8, 
are  views  of  modified  forms  of  the  cutting  tools 
or  stylus,  shown  as  operating  in  conjunction  with 
a  cylindrical  record,  which  is  shown  in  section 
In  Figs.  3,  4  and  5.  Figs.  6  and  7  are  end  views 
of  modified  forms  of  the  point  of  the  stylus  or 
cutting  tool. 

Sound  Repiioducing  and  Modifying  Device. 
William  W.  Young,  Springfield,  Mass.  Patent  No. 
876,035. 

The  object  of  this  invention  is  to  produce  a 


simple  and  inexpensive  device  which  may  be 
readily  adjusted  in  place  and  which  will  result 
in  the  giving  forth  of  clear  and  distinct  sound 
waves  free  from  confusion  and  free  from  the 
metallic,  resonant  and  scratching  effect  frequently 
found  in  machines  of  the  class  referred  to. 

In  the  accompanying  drawings,  in  which  like 
letters  of  reference  indicate  like  parts.  Figure  1 

is  a  transverse 
sectional  view  of 
one  form  of  the 
invention  in 
which  the  simp- 
lest form  of  air 
chamber  is 
shown;  Fig.  2  is 
a  similar  view  of 
the  device  show- 
ing a  diaphragm 
arranged  in  the 
air  cliamber  next 
to  one  of  the 
walls  thereof; 
Fif.  3  is  a  similar 
view  showing  a 
diaphragm  cen- 
trally arranged, 
thus  forming  two 
air  chambers;  Fig.  4  is  a  like  view  showing  one 
inner  diaphragm  centrally  arranged  in  the  air 
chamber  and  one  diaphragm  located  adjacent  one 
outer  wall;  Fig.  5  is  a  like  view  showing  a  dif- 
ferent shape  of  the  outer  casing;  Fig.  6  is  a  like 
view  showing  two  interior  diaphraj.'ms,  thus 
forming  three  air  chambers;  Fig.  7  is  a  like  view 
showing  the  outer  edge  tapering  to  fit  into  a 
taper  opening;  Fig.  8  is  a  perspective  view  on 
a  smaller  scale  of  a  shell  adapted  to  receive  a 
device  shaped  like  that  shown  in  Fig.  7;  Fig.  9 
is  a  plan  view  of  the  device  constructed  as  sho'wrn 
in  Figs.  1  to  6,  inclusive,  and  Fig.  10  is  a  view 
on  a  greatly  reduced  scale  of  a  section  of  a  sound 
conduit  and  a  section  of  a  horn  with  a  diaphragm 
between.  Figs.  1  to  7,  inclusive,  are  on  a  scale 
greatly  enlarged  beyond  the  size  of  the  device 
as  ordinarily  made  for  the  instruments  in  com- 
mon use. 

Phonograph  and  Other  Sound-Peoducing  Ma- 
chine. Herbert  S.  Mills,  Chicago,  111.  Patent 
No.  876,006. 

This  invention  relates  particularly  to  motor- 
operated  sound-reproducing  machines  and  the 
primary  object  is  to  provide  simple  and  efficient 
means  for  minimizing  the  ill  effects  resulting 
from  variations  or  fluctuations  in  speed  of  the 
operating  motor,  such,  for  instance,  as  may  re- 
sult  from  fluctuations  in   an  electric  current. 


where  an  electric 
motor  is  employed 
for  operating  the 
sound  -  producing 
instrument.  I  n 
musical  instru- 
ments, such,  for 
instance,  as  a 
phonograph  em- 
ployed for  repro- 
ducing music,  the 
matter  of  speed  j' 
regulation  in  the 
operation  of  the 
instrument  is  ex- 
ceedingly impor- 
tant, since  fluctu- 
ations in  the 
speed  of  the  rec- 
ord of  a  phono- 
graph will  result  in  relative  changes  of  pitch 
with  consequent  loss  of  harmony  of  tone. 

A  further  object  of  the  invention  is  to  pro- 
vide means  whereby  a  phonograph  may  be  caused 

to  operate  two  or 
more  times  before 
the  technically  so- 
called  reproducer 
thereof  complete- 
ly traverees  the 
record-  bearing 
member  and 
whereby  the  re- 
producer  will 
finally,  after  com- 
pletely traversing 
the  records,  be  re- 
turned automati- 
cally to  the  orig- 
inal or  starting 
position. 

In  the  preferred  embodiment  of  the  invention 
as  applied  to  phonographs,  there  is  employed  in 
connection  with  the  phonograph  an  electric  motor 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value,  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


59 


provided  with  a  controlling-circuit;  a  power- 
transmission  torsion  spring  interposed  between 
the  motor  and  the  phonograph-record  which  it 
actuates  and  serving  to  dissipate  the  variations 
in  speed  and  transmit  a  substantially  unfluctuat- 
ing speed  of  rotation  to  the  phonograph  record; 

means  whereby 
the  controlling 
circuit  of  the  mo- 
tor may  be  inter- 
rupted when  the 
reproducer  has 
reached  any  de- 
sired intermediate 
point  in  its  trav- 
erse over  the  rec- 
ord, without  the 
return  of  the  re- 
producer to  its 
starting  position; 
and  means  where- 
by the  circuit  is 
interrupted  after 
the  reproducer  has  completed  its  traverse  across 
the  record  and  the  reproducer  is  then  returned 
automatically  to  its  original  or  starting  position. 

In  the  drawings — Figure  1  represents  a  broken 
front  elevational  view  of  a  phonograph,  equipped, 
operated  and  controlled  in  accordance  with  the 
invention;  Fig.  2,  an  end  elevational  view  of  the 
same  with  the  motor  omitted;  Fig.  3,  a  plan  view 

of  the  same;  Fig. 
^.7^^;  J'^^r^  FTp^rfiBaj^"  4,  a  view  of  cir- 
cuit -  controlling 
mechanism  em- 
ployed and  taken 
in  the  same  di- 
rection as  the 
view  shown  in 
Fig.  2,  the  switch- 
lever,  being  in  a 
different  position 
from  its  position 
shown  in  Fig.  2; 
Fig.  5,  a  sectional 
ylew  in  perspec- 
tive, the  section 
being  taken  as  in- 
dicated at  line  5 
of  Fig.  4,  showing 
the  relation  of 
the  switch  to  the  contact  points;  Fig.  6,  a  detail 
section  taken  as  indicated  at  line  6  of  Fig.  1  and 
illustrating  the  manner  in  which  a  shiftable  cam- 
equipped  bar  employed  for  actuating  the  switch 
of  the  circuit-controlling  mechanism  is  held  in 
a  retracted  position  to  permit  the  return  of  the 
reproducer-carriage  without  the  cam  carried 
thereby  encountering  the  cams  on  said  cam- 
shaft; Fig.  7,  a  front  elevational  view  of  certain 
parts  and  showing  the  position  of  said  parts  an 


instant  after  the  retaining  pawl  or  latch  of  the 
reproducer-elevating  lever  has  been  tripped;  and 
Figs.  8  and  9,  sections  taken  as  indicated  at  line 
8  of  Fig.  3  and  showing,  respectively,  the  non- 
engaging  and  engaging  positions  of  the  repro- 
ducer-carriage with  relation  to  the  feed-screw 
which  actuates  said  carriage  during  the  reproduc- 
ing operation. 

Grapiiophone.  Daniel  Higham,  Bridgeport,  Conn. 
PatentNo.  876,350.  This  invention  relates  to  phonic 
apparatus  wherein  fiictional  means  are  used  to 
amplify  the  force  of  the  sonorous  vibrations.  Ap- 
paratus of  this  character  are  described  in  Patents 
No.  078,566  of  July, -16,  1901,  and  No.  783,750  of 
February  28,  1905. 

The  object  of  the  present  invention  is  to 
simplify  and  improve  the  construction  and  opera- 
tion of  the  apparatus  of  the  general  character 
specified  above.    The  main  improvement  effected 


by  the  i)resent  invention  consists  in  dispensing 
with  the  floating  weight  heretofore  employed  to 
keep  the  stylus  in  contact  with  the  sound-record 
with  yielding  pressure,  and  in  so  constructing 
and  arranging  the  stylus-lever  that  the  swinging 
shaft  serves  both  /"c^.j: 
to  press  the  fric- 
tion wheel  against 
the  friction  shoe 
by  gravity  and 
also  to  press  the 
stylus  against  the 
sound-record  by 
gravity. 

Figure  1  is  a 
vertical  section 
through  the  cen- 
ter of  the  dia- 
phragm; Fig.  2  is 
a  similar  view 
showing  the  sty- 
lus raised  out  of  contact  with  the  sound- 
record;  Fig.  3  is  a  bottom  plan  view  of 
the  friction  devices;  Figs.  4  and  5  are  detail 
views  of  said  friction  devices.  Fig.  4  being  a 
perspective  view,  and  Fig.  5  a  view  looking 
downward  in  the  direction  of  the  line  5 — 5 
Fig.  1. 


NET  EARNirSGS^^AIN  SHOWN. 

American  Graphophone  Co.  Announce  Splendid 
Increase  in  Surplus. 

The  annual  report  of  the  American  Grapho- 
phone Co.  for  the  year  ended  Sept.  30,  1907, 
which  was  issued  the  past  month,  shows  net  earn- 
ings of  $994,851,  an  increase  of  $152,585,  and 
balance,  after  preferred  dividends,  of  $635,753 
an  increase  of  $149,150.  This  balance  is  equal 
to  24.18  per  cent,  on  the  $2,626,450  common  stock. 

Following  is  the  detailed  income  account  for 
the  year,  with  comparisons: 

190T.  1!)05. 

Net  earnings    ¥994,851     $842,266  ■$803,64:3 

digs.,  dep.,  etc   212,418       209,770  174,094 

Siu-pliis   $782,433     $632,496  $629,549 

I'lefeneU  dividends..        146,680       145,898  117,210 

Balance   $635,753     $486,603  $512,339 

Common  dividends. .  .       130,878       102,843  54,067 

Surplus   $504,875     $383,760  $458,272 

Reserve  account   260,000       190,000  160,000 

r.  and  L.  surplus  $244,875  $193,760  $298,272 
Previous  surplus   1,221,514  1,027,754   

Total  surplus   $1,466,389  $1,221,514   

A  "LIVE"  TERRE  HAUTE  HOUSE 

Is  the  Wabash  Music  Co.  Who  Are  Handling 
Talking  Machines  and  Records  at  Wholesale 
— Carry  the  Indestructible  Line. 

(Special  to  The  Talking  Machine  World.) 

Terre  Haute,  Ind.,  Feb.  3,  1908. 
The  Wabash  Music  Co.,  823  Wabash  avenue, 
recently  branched  out  into  the  wholesale  business 
in  connection  with  the  sale  of  talking  machines 
and  records.  The  company  are  said  to  be  the 
only  jobbing  house  in  Indiana  handling  the  new 
indestructible  records.  A  large  stock  has  been 
put  in  and  two  men  will  soon  be  put  on  the  road. 
The  company  will  supply  territory  extending  150 
miles  from  Terre  Haute  and  also  will  handle 
mail  order  business  from  more  distant  points. 
J.  Frank  Dennis  is  manager  of  the  company, 
who  occupy  two  floors  with  their  stock  and 
salesrooms. 

NEW  UNIVERSAL  MFG.  CO.  JOBBERS. 

The  Duffy-Mclnnerney  Co.,  who  conduct  a 
piano  and  music  adjunct  to  their  large  depart- 
ment store  in  Rochester,  N.  Y.,  have  become  job- 
bers of  the  Universal  Talking  Machine  Manu- 
facturing Co.'s  line.  Other  new  Universal  jobbers 
include,  W.  H.  Reynolds,  Mobile,  Ala.;  Colum- 
bus Piano  Co.,  Columbus,  O.,  and  Taylor  Bros., 
Houston,  Tex. 


A  subscription  dinner  is  talked  of  by  the 
executive  committee  or  board  of  governors  of  the 
Phono  Club  of  New  York.  This  programme  may 
be  carried  out  at  an  early  date. 


N0RTI1WE&TERN  DEALERS 


WB  ARB 

JOBBERS    AND  DISTRIBUTERS 

BXCUUSIVBUV  OR 


EDISON 


VICTOR 


Phonographs  TalKing  Machines 

and  Supplies 

MINNESOTA  PHONOGRAPH  CO.    ^J^/Z:?;"  "^^1.1' 

LALJREINCE  H.   UUCKER  MINNEAPOLIS      V.  MINN. 


60 


Leading  Jobbers  of  TalKing  MacKines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly ,  are  packed  better,  are  deliver- 
ed in  better  condition,  a-nd  filled  more 
completely  by  this  house  than  any  other 
house  in  the  Talking  Machine  busirijess, 
so  our  customers  tell  us. 

ISO  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHIN£ 
 Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Nos.  8-10-12  East  34lh  St.,  NEW  YORK  CITY 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  buying 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwaukee,  Wis. 


NEW  ENGLAND 

JOBBING  HEADQUARTERS 

EDISON    AND  VICTOR 

Machines.  Records  a.r\c£  Svippltes. 
TBE   EASTERN    TALKING    MACHINE  CO. 

177  Tremont  Street         •        -        BOSTON.  MASS. 


Eclipse   PKonograph  Co., 

Hoboken,  N.  J. 

Jobbers  Edjgop  Phonographs  and  Records. 

Best  deliveries  and  largest  stock  In  New  Jersey 


PERRY  B.  WHITSIT  L.  M.  WELLEK 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street,  Columbus,  Ohio. 


Edison 
Phonographs 
and  Records 


JOBBERS 


Victor  Talking 

Machines 
and  Records 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

■VICTOR  XalKlnci 

and   RECORDS    Wholesale  and 

RetaU 

Largest  Stock  In  the  South 

WE  ARE  JOBBERS  IN  BOTH 

Victor  &  Edison  Goods 

STANDARD  TALKING  MACHINE  CO. 

435-7  WOOD  ST..  PITTSBURG.  I'A 

VVliy  not  try  a  jolibcr  who  can  fill  your  ordcr.s  complete 
and  ship  them  the  day  order  is  received. 


BIFFM  O  -  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO.  J 


CO 

u 

f  41 
Xi 

o 


EDISON 
VICTOR 
COLUMBIA 


C.  Koehiping  &  Bpo. 

INDIANAPOLIS,  EVD. 

VICTOR  DISTRIBUTORS 

Our  stock  is  complete.    Orders  filled  the  same  day 
as  received. 


ZON-O-PHONE  JOBBERS 

Fresh  stocl;,  filled  complete,  same  day.  Sperial 
values  in  needles,  cabinets,  wall  racks,  hoins, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Twelllh  St..  ST.  LOUIS. 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISON 

It's  worth  wliile  knowing,  we  never 
substitute  a  record. 

If  it's  in  ttie  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 

VICTOR.  EDISON 
JOBBERS  JOBBERS 

Largest  and  most  complete  stock  of  TaUing  Machines  and 
Records  in  Western  Pennsylvania, 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY  ^'^S™'^ 


T.  H.  TowELL,  Pres.  &  Treas. 

THE  ECLIPSE  MUSICAL  COMPANY 

JOBBERS  OF  EDISON  PHONOGRAPHS, 
VICTOR  TALKING  MACHINES, 

RECORDS  AND  SUPPLIES. 

7  1 4  Prospect  Ave.,  Cleveland,  O. 


LARGEST  STOCK, 
QUIfKEST  SERVICE 


E.  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  231  No.  Howard  St. 

WASHINGTON,  D.  C,  BALTIMORE, MD. 

Wholesale  and  Retail 
Distributors 

Edison  Ptionograplis 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases ;  Herzog's  Record  Cabi- 
nets :  Searchlight,  II.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


WEYMANN  &  SON 

WHOLESALE  DISTUI DDTEBS 

rniCny^3«'''<S  MachinesyipTnn 
L  U 1 0  U  n  Records  &  Supplies  1 1 1 1  U 11 

Plaoe  your  name  ou  our  mailing  list. 
We  can  interest  you. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Badgalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  JI13-I5  nilmore  St; 


JOBBERS  EcJison,  Zonophone 

DEALER  Yi^toj. 

All   Kinds  of  Automatic  Musical  Instruments 
and  Slot  Machines. 


BABSON  BROS. 

19th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manager,  Wholesale  Department, 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TAIKING  MACHIIVES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison     ^  Victor 

MACHINES.     RECORDS     AND  SUPPLIES 

Quickest  service  and  most  complete  stock  in  Ohio 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  e^id  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST  "t^o^S^o^^ 
Victor  Talking  Machines  records 

STEINWAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRUMENTS 
San  Francisco  Portland 

Los  Angeles 


Sherman,  Clay  &  Co.  lllil^T 


KOHLER  &  CHASE 

Oakland,  Cal.  Seattle,  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


B  claim  Largest  Stock  and  Best 
Service,    and   are   willing  to 
••SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  Records 
JULIUS  A.  J.°  FRIEDREICH 

30-32  Can&l  Street,     Grand  R&plds.  Mlchlgarx 

r\  *k      1  Ouick  Service  and  a  Saving 

Our  Motto:  ,  N  Transportation  Charges 


Every  Jobber  In  this  country  should  be  represented  In  this  department.   The  cost  Is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  ilrm'in  the  Marchllist. 


THE  TALKING  MACHINE  WORLD. 


61 


Leading  Jobbers  of  TalKing'  Machines  in  America 


Baltimore    Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.   MAZOR,  Proprietor 

Talking  Maoliinos  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 

1423-25  E.  Pratt  Street,      BALTIMORE,  MD. 


FINCH  &  HAHN. 

Albany,  Troy,  Sch9rteotei.dy. 

Jobbers  of  Edison,  Victor  and  Columbia 

Motchines  and  Records 

300.000  Records 
Complete  Stock  Quick  Service 


SPALDING  &  CO. 

iog-ii3  W.  Jefferson  St.,  Syracuse,  N.  V. 
JOBBERS 

COLUMBIA  MACHINES  and  RECORDS 

Also  Athletic  Goods,  Fishing  Taclde  aad  Cutlery 


THE  OLDEST  TALKING  MACHINE  HOUSE 
IN  PENNSYLVANIA 

C.  J.  HEPPE  &  SON 

1115-1117  Chestnut  St. 
PHILADELPHIA,  PA. 

EDISON  and  VICTOR  dms"'^' 

GOODS  aad  ALL  ACCESSORIES  Complete 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


PRICE    F»  HOMOGRAPH  CO. 

54-56  Clinton  Street.  NEWARK,  N.  J. 

Victor  Distributors  KVZ"''"'"*^^ 

Send  as  your  Order,  you  get  the  Goods 

We  don't  retail.   We  talce  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


O.  K.  MVERS 

712  North  Second  St.  ST.  LOUIS,  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


C.    B.   H«YNtS  W     V.  YOUM»N8 

C.  B.  HAYNES  &  CO. 

WNOLISALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

602-604  East  4th  St.,     Richmond,  Va. 


K.  IVl.  AXWOOD 

160  N.  MAIN  STREET 

IVIEIVIF'HIS,  XEIMIM. 

EDISON  eJOBBER 


nif 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 


Factory : 
Rahway,  N.  J. 


Western  Branch: 
259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETA  L 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

D  STRIBUTCRS  [N  NEW  fORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


Every  Jobber  in  this  country  should  be  represented  in  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  March  list. 


VICTOR  ADVERTISING. 

Have  Started  on  a  Great  Campaign  for  1908 — 
Will  be  Helpful  to  the  Dealers  Handling  the 
Victor  Line — A  Bigger  Campaign  Than  Ever. 


In  sending  out  samples  of  their  store  posters 
— of  striking  design  and  rich  color — and  maga- 
zine advertisements,  to  the  trade,  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  circularized 
their  dealers  as  follows: 

"The  copies  of  Victor  advertising  enclosed 
herewith  only  gives  you  a  faint  idea  of  the 
'big  things'  we  are  going  to  do  in  1908.  We 
are  going  to  increase  the  demand  for  Victors 
and  Victor  records  with  the  best  and  biggest 
advertising  in  the  history  of  this  company.  This 
is  going  to  make  business  for  you.    The  only 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW^  BEDFORD,  MASS. 


reason  why  hundreds  of  people  in  your  vicinity 
haven't  a  Victor  is  because  they  don't  know 
what  a  Victor  really  is  and  won't  know  until 
you  get  them  before  the  horn  of  a  Victor  for 
about  fifteen  minutes.  This  enormous  Victor 
advertising,  if  backed  up  by  the  proper  adver- 
tising and  effort  on  your  part,  will  make  Victor 
business  for  you." 


A  PROGRESSIVE  PORTLAND  HOUSE. 


(Special  to  The  Talking  Machine  World.) 

Portland,  Ore.,  Jan.  30,  1908. 
Among  the  most  successful  talking  machine 
dealers  in  this  city  are  Graves  &  Co.,  who  have 
built  up  an  immense  trade  for  Edison  machines 
and  records.  In  fact,  there  are  almost  continu- 
ally some  goods  on  the  road  to  them,  one  ship- 
ment alone  received  by  them  recently  consisting 
of  440  machines,  a  carload,  and  another  carload 
of  gold-molded  records  weighing  oven  ten  tons. 
The  company  have  their  own  bailding  for  han- 
dling their  wholesale  business,  in  the  northern 
section  of  Portland,  while  they  maintain  hand- 
somely appointed  retail  parlors  opposite  the' 
Imperial  Hotel,  on  Washington  street.  And  it 
is  all  the  result  of  only  a  few  years'  rapid 
growth. 

Fred  W.  Graves,  head  of  Graves  &  Co.,  ex- 
hibits with  great  pride  a  letter  recently  received 
by  him  from  Thomas  A.  Edison  acknowledging 
the  receipt  of  some  fine  red  Spitzenberg  apples 
-sent  him  by  Mr.  Graves,  and  which  were  raised 
in  Oregon.  Mr.  Edison,  in  the  letter,  stated 
that  they  were  the  best  apples  he  had  ever 
tasted,  and  in  appearance  far  surpassed  those 
raised  in  the  East. 


J.  V.  CASTERAN  SAILS  FOR  HOME. 

J.  Victor  Casteran,  of  Buenos  Ayres,  Argen- 
tine, S.  A.,  left  New  York  January  29,  on  the 
"Adriatic,"  of  the  White  Star  line,  for  South- 
ampton, Eng. 

He  will  make  only  a  brief  stay  in  Europe  and 


expects  to  take  the  "Aragon"  from  Liverpool  for 
his  home  direct.  Mr.  Casteran  while  in  the 
United  States  kept  in  close  touch  with  the  talk- 
ing machine  manufacturers,  transacting  a  large 
amount  of  business  through  E.  N.  Burns,  manager 
of  the  Columbia  Phonograph  Co.'s  export  de- 
partment. He  was  also  a  frequent  visitor  at  the 
laboratory  of  the  Universal  Talking  Machine 
Manufacturing  Co.,  to  see  Henry  J.  Hagen,  an 
intimate  friend  of  many  years'  standing.  When 
Mr.  Hagen  is  in  Buenos  Ayres  he  headquarters 
at  Mr.  Casteran's  establishment. 


SMULLEN  WITH  MUSICAL  ECHO  CO. 


Edw.  J.  H.  Smullen,  formerly  traveler  for  the 
late  Lewis  Talking  Machine  Co.,  of  Philadelphia, 
and  previously  to  that  one  of  the  Columbia 
Phonograph  Co.  representatives,  has  entered  the 
employ  of  the  Musical  Echo  Co.,  and  will  travel 
in  eastern  Pennsylvania,  southern  New  Jersey 
and  Delaware  and  West  Virginian  points,  jobbing 
Victor  talking  machines  and  Edison  phonographs, 
record  supplies  and  talking  machine  novelties,  in 
the  interest  of  the  Musical  Echo  Co.,  of  Phila- 
delphia. 


WHITNEY-CURRIER  VICTOR  CONCERTS. 

The  Whitney-Currier  Co..  Toledo,  O.,  have 
been  packing  Victor  Hall,  in  their  building,  dur- 
ing the  free  concerts  given  for  the  purpose  of 
demonstrating  the  records  made  by  the  leading 
singers  for  the  Victor  Talking  Machine  Co.  Dur- 
ing the  concerts  many  are  forced  to  stand  in 
the  salesroom  or  on  the  stairways  leading  to  the 
hall  and  by  doing  some  hustling  the  salesmen 
have  succeeded  in  landing  some  excellent  pros- 
pects. It  is  the  intention  of  the  Whitney-Cur- 
rier Co.  to  continue  the  concerts  for  an  indefinite 
period  or  as  long  as  they  bring  results. 


S.  H.  Opperheimer,  for  several  years  manager 
of  the  talking  machine  department  of  Youmans 
&  Leete,  Savannah,  recently  severed  his  connec- 
tion with  that  concern. 


62 


THE  TALKING  MACELINE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


It 
I 

I 

We  have  been  the  recipient  of  numerous  letters 
from  both  dealers  and  jobbers  in  various  parts 
of  the  country  asking  our  advice  anent  paying 
side  lines,  and  it  was  to  fill  this  want  that  this 
department  was  started.  Among  the  various 
lines  referred  to  in  these  columns  few  offer  sa 
wide  a  field  of  choice  as  that  which  bears  the 
name  of  "sporting  goods."  Under  this  heading 
appear  athletic  goods,  such  as  everything  used 
in  football,  baseball,  basket  ball,  hand  ball,  la- 
crosse, tennis,  golf,  gymnasium  and  track  outfits, 
pennants,  banners,  etc.  The  gun  and  fishing 
tackle  section  covers  rifles,  shotguns,  revolvers, 
ammunition,  ree^s,  poles,  lines,  bait,  special  cloth- 
ing, kennel  supplies  and  a  hundred  and  one  other 
articles  to  tempt  the  fancy  of  the  sportsman. 
Bicycles,  motor  csxles  with  a  full  line  of  ac- 
cessories and  parts,  easily  come  under  this  line, 
many  of  the  larger  firms  even  going  so  far  as  to 
add  automobiles  to  the  list.  We  therefore  have 
something  to  suit  almost  everyone,  from  the 
small  dealer,  whose  capital  is  limited  to  the 
largest  houses  in  the  country.  In  going  into 
this  line,  however,  the  talking  machine  man 
must  not  try  to  deceive  himself  by  thinking 
that  all  he  has  to  do  is  to  order  a  few  things, 
place  them  in  his  window  and  pocket  the  profits. 
If  such  is  his  intention  he  is  in  a  fair  way  to 
be  grievously  disappointed.  Season  of  the  year 
and  location  are  the  first  things  to  be  considered. 
If  you  only  intend  adding  a  small  line  confine 
yourself  to  such  things  as  are  most  in  demand  at 
the  time  in  your  city.  For  example,  if  it's  in 
the  fall  of  the  year  and  you  are  in  the  neigh- 
borhood of  good  hunting  put  in  a  comprehensive 
line  of  guns,  traps,  ammunition,  clothing,  etc.  If 
in  the  spring,  and  you  are  located  near  a  school 
or  college,  baseball,  basket  ball  and  kindred 
lines  will  be  the  best  to  make  a  start  with. 
However,  it  is  to  the  man  with  a  fair  amount  of 
capital  that  the  biggest  chance  for  success  lies 
open,  inasmuch  as  it  is  but  natural  that  the 
larger  and  more  complete  the  line  the  greater 
are  the  opportunities. 

Perhaps  the  best  recommendation  that  can  be 
given  for  handling  sporting  goods  is  that  prices 
on  all  the  well-known  brands  are  restricted, 
which  does  away  with  unfair  competition  and 
gives  the  smaller  man  a  good  fighting  chance. 
In  putting  in  a  stock  of  these  goods  dealers  should 
above  all  at  first  get  only  the  lines  that  have 
won  for  themselves  a  name,  for  in  no  other  field 
have  trademarks  a  more  potent  selling  force. 
For  instance  a  new  addition  to  the  ranks  of 
nimrods,  may  drop  into  your  store,  and,  know- 
ing absolutely  nothing  about  guns  he"  calls  for 
one  of  a  well-known  make.  Even  if  the  one  he 
has  set  his  mind  on  is  unsuited  for  the  work 
at  hand  and  you,  from  your  experience,  recom- 
mend others  as  better  you  are  only  too  often 


0: 


I 
J 

dustry  however,  most  of  them  lost  track  of  their 
old  line  and  we  are  safe  in  claiming  that  but 
few  realize  the  rapid  recovery  of  the  cycle  busi- 
ness in  this  countiT  in  the  past  year.  This  re- 
juvenation has  been  brought  about  to  a  large  ex- 
tent by  the  modern  motor  cycle.  These  machines 
at  first,  like  the  "talker,"  were  looked  upon  by 
the  public  as  not  only  a  crudity,  but  a  pest  to  be 
avoided,  but  owing  to  improvements  they  have 
become,  if  -not  an  actual  necessity,  at  least  a  most 
desirable  means  of  transportation  both  from  an 
economic  and  pleasure  standpoint.  This  field  is 
just  opening  up  and  by  no  means  has  attained 
its  stride.  It  therefore  would  be  well  for  those 
contemplating  adding  a  paying  side  line  to  do 
some  investigating  in  this  direction,  as  the 
earlier  one  gets  in  the  better  for  him.  Everyone 
cannot  afford  the  luxury  of  a  motor  cycle,  so  it 
would  be  wise  to  have  a  good  assortment  of 
bicycles  on  hand.  Don't  get  the  idea  that  there 
is  no  market  for  these  goods,  for  if  you  lack 
confidence  in  a  line,  how  can  you  expect  to  en- 
thuse the  public  to  the  point  of  purchasing? 
The  old  saying  "if  the  people  hear  a  thing  often 
enough  they  will  believe  it"  is  mighty  true  and 
if  you  preach  enough  in  the  way  of  publicity 
about  the  enjoyment,  health,  etc.,  to  be  derived 
from  pushing  a  pedal,  you  will  have  more  troubxc 
in  filling  your  orders  than  in  looking  for  busi- 
ness. 

"Diabolo." 

"Diabolo"  which  has  been  revived  in  France 
after  a  sleep  of  a  hundred  years,  not  only  has 
crossed  to  England,  but  has  invaded  America  and 
taken  us  by  storm.  Already  this  game  is  being 
manufactured  by  a  half  a  dozen  different  firms 
here  under  such  names  as  "Fra  Diavolo,"  "Meph- 
isto,"  "Diabolo,"  "Topsy-Twirl,"  etc.  So  far  its 
popularity  in  this  countrj  has  been  more  or  less 
confined  to  children,  displacing  tops  and  kindred 
sports  in  the  schools.  But  the  game  is  one  to 
appeal  to  the  old  and  the  young  alike,  few 
games  having  so  wide  a  scope.  From  the  little 
tot,  who  can  just  spin  the  "Diabolo,"  to  the  ex- 
pert who  plays  "Diabolo  tennis"  is  a  long  jump, 
but  in  this  long  jump  is  the  secret  of  the  wide 
appeal.  Not  only  have  many  of  the  athletic  clubs 
taken  it  up,  but  special  "Diabolo"  clubs  are  being 
formed,  and  everything  points  to  a  good  healthy 
well-developed  craze  by  the  time  spring  arrives. 
It  is  scarcely  necessary  to  add  that  the  talking 
machine  man  who  is  looking  for  a  live  line 
should  find  in  this  one  to  his  taste. 

Inexpensive  Watches. 

Talking  machine  men  will  find  that  a  little 
money  invested  in  these  goods  will  show  very 
satisfactory  results.  In  fact,  though  the  writer 
has  for  some  years  been  conversant  with  these 
inexpensive  timekeepers,  he  was  most  astonished 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


wasting  breath.  He  knows  what  he  wants  when 
he  wants  it — such  is  the  power  of  advertising. 
In  order  to  better  illustrate  several  plans  for 
pushing  sporting  goods,  we  will  say  that  you 
have  just  added  a  complete  line  and  are  ready  to 
commence  your  campaign.  The  first  thing  on  the 
program  is  your  salesmen.  These  should  be 
chosen  with  care  for,  not  only  should  they  know 
thoroughly  the  line  they  are  to  sell,  but  if  pc«- 
sible  they  should  be  men  known  in  local  athletics 
or  at  any  rate  be  men  who  through  their  love 
for  sport  will  be  in  sympathy  with  all  its  phases. 
From  experience  it  has  been  found  that  buyers 
of  sporting  goods  are  enthusiasts  and  when  pur- 
chasing their  goods  are  ve>}'  apt  to  open  up  on 
their  hobby  and  the  salesman  who  can  meet 
them  on  an  equal  footing,  swapping  yarn  for 
yarn,  is  worth  ten  of  the  men  who  disinterest- 
edly hands  out  the  goods  asked  for. 

Having  now  everything  on  the  inside  ready 
for  trade,  how  are  you  to  get  the  public  in- 
terested? The  answer  is  obvious — by  advertising. 
In  this  line  the  window  is  the  first  thing  to  be 
considered,  for  no  class  of  goods  depends  more 
on  intelligent  window  advertising  than  sporting 
goods,  and  no  class  of  merchandise  lends  itself 
more  readily  to  that  purpose  or  shows  better  re- 
turns for  the  effort  expended  in  arranging  such 
displays.  Properly  used  there  is  little  doubt  that 
advertising  in  local  papers  can  be  made  to  pay. 
To  announce  the  simple  fact  that  a  big  line  of 
goods  can  be  found  at  your  store  is  not  the  best 
way,  however,  for  every  advertisement  should 
carry  the  notice  of  some  particular  kind  of  goods. 
The  time  to  put  the  most  energy  into  this  work 
is  just  before  or  during  the  season  when  the 
goods  advertised  are  to  be  used.  One  of  the  best 
and  most  effective  schemes  of  advertising  is  by 
letter  or  circular  sent  to  the  users  of  sporting 
goods.  This  local  list  can  he  started  by  taking  the 
members  of  fishing,  shooting  and  athletic  clubs, 
and  can  gradually  be  increased  by  keeping  a 
record  of  youT  customers.  Letters  or  circulars 
should  be  carefully  gotten  up,  should  be  short 
and  to  the  point,  and  should  call  especial  atten- 
tion to  seasonable  new  goods.  Of  course  there 
are  many  other  details  to  be  gone  into,  but  our 
space  would  not  permit  us  to  even  attempt  to 
cover  them  all  in  one  issue.  However,  the  above 
suggestions,  we  believe,  are  the  most  important 
and  will  give  those  looking  for  side  lines  a  fair 
idea  of  the  field  open  to  them. 

Bicycles  and  Motor-Cycles. 

Of  all  other  lines  the  bicycle  probably  needs 
the  least  introduction  to  the  talking  machine 
trade,  this  because  of  the  fact  that  a  large  propor- 
tion of  the  men  in  this  field  owe  their  start  in 
life  to  these  machines.  Caught  in  the  tide  of 
popularity  accorded  the  birth  of  the  "talker"  in- 


For  Ready-Selling  Popular-Priced  Post  Cards 


On  account  of  the  number  of  colors 
used  in  lithographing  our  ILLUS- 
TRATED SONG  CARDS  it  would  be 
impossible  to  reproduce  them  in  black 
and  white  and  give  even  a  vague  con- 
ception of  the  variety  and  beauty  of 
coloring.  We  will  therefore  send 
SAMPLES  FREE  to  members  of  the 
trade,  providing  all  requests  are  written 
on  their  letter  heads. 


The  lAMES-LEE  COMPANY  is  the  firm  to  deal  with. 


Up-to-Date  Goods, 
Low  Prices, 
Prompt  Shipments, 
Courteous  Treatment. 


Samples  and  Prices  sent  to  well -rated 
Jobbers  on  request. 

A  SAMPLE  PACKAGE  of  300  Assorted 
Cards  sent  for  ONE  DOLLAR 


397  BrooLdwa.y, 


THE 

New  York 


TWENTY  MILLION  CAKDS  ALWAYS  IN  STOCK 

SOMETHING  NEW— Illustrated  Song  Cards— Double  Stereoscopic  View  Cards 

JAMES-LEE  COMPANY 

7-15  W.  Matdlson  St..  Chicago.  111. 


/ 

THE  TALKING  MACHINE  WORLD. 


63 


when  shown  the  figures  of  one  manufacturer  re- 
garding the  remarltable  growth  ^of  this  industry. 
Nor  are  the  sale  of  these  watches  restricted  to  the 
poorer  classes  or  the  masses,  many  well  to  do 
men,  finding  them  perfectly  accurate,  preferring 
them  to  the  more  expensive  and  ornate  styles. 
Then,  too,  the  profit  to  the  dealer  is  considerable 
and  as  in  the  talking  machine  business,  firms 
buying  in  large  quantities  are  put  on  the  jobbing 
list,  being  protected  by  the  manufacturer  and  the 
prices  are  maintained. 

Safety  Razors. 

Bach  succeeding  year  ushers  in  some  new  im- 
provement over  the  methods  used  by  our  fathers. 
So  it  has  been  in  this  field  and,  gradually,  but 
surely,  the  safety  razor  is  surplanting  the  old 
unprotected  blade.  There  are  a  half  a  dozen 
large  companies  manufacturing  their  own  pat- 
ented product,  which  on  account  of  the  estab- 
lished price,  make  an  excellent  and  paying  side 
line.  These  companies  are  all  carrying  on  an 
enormous  advertising  campaign  in  all  the  maga- 
zines, which  is  of  inestimable  value'  to  the  re- 
tailer. One  point  especially  recommends  this 
line  to  the  dealer,  for  once  he  has  sold  a  customer 
a  razor  outfit  he  can  count  on  his  continued  trade 
in  blades,  which  of  course  is  an  important  item. 
Other  things  such  as  brushed,  shaving  cups,  soap, 
etc.,  offer  further  inducement  for  those  desiring 
a  more  complete  department. 

Illustrated  Post  Cards. 

There  is  every  indication  that  this  year's  husi- 
'ness  in  post  cards  and  albums  will  break  all 
records,  for  instead  of  the  dropping  off  pre- 
dicted by  m&.ny  sceptical  persons  there  has  been 
a  decided  increase  i»  the  demand  for  these  little 
remembrances.  Especially  has  this  been  true  of 
the  high  grade  lines,  the  cheap  shoddy  products 
published  by  the  many  "fly  by  night"  firms  that 
sprang  into  existence  early  in  the  craze,  giving 
place  to  the  more  substantial  products  of  the 
reputable  houses.  We  have  been  asked  by  a  num- 
ber of  men  in  this  trade,  what  were  the  "salient" 
points  necessary  to  the  successful  merchandising 
of  this  line?  We  believe  them  to  be  as  follows: 
quality  of  cards,  quantity  or  variety  of  stock. 


aided  by  energetic  push  and  a  liberal  amount  of 
publicity.  While  the  above  covers  everything 
in  order  to  make  it  a  little  more  comprehensive 
to  the  unsophisticated  we  will  go  more  into  de- 
tail. As  to  quality,  a  buyer  must  take  into  con- 
sideration three  things:  the  cardboard  or  stock 
used,  the  printing  or  lithographing  on  same  and 
the  subject  represented;  two  often  a  new  buyer 
becomes  careless,  especially  when  purchasing  the 
very  cheap  grades,  or  what  are  known  as  penny 
cards,  blinding  himself  w'th'the  belief  that  any- 
thing is  good  enough  for  a  cent,  and  while  this 
practice  might  have  been  all  very  well  some  two 
years  ago  when  this  business  was  in  its  infancy, 
it  does  not  hold  to-day  when  on  every  street 
corner,  and  in  drug  and  stationary  stores  can 
be  found  a  more  or  less  enterprising  competitor. 
While,  as  we  have  said,  the  trend  of  the  public 
demand  is  gradually  verging  toward  the  higher 
price'd  cards,  there  will  always  be  a  more  or  less 
call  for  the  cheap  product,  especially  as  long  as 
what  are  known  as  "comics"  are  printed  in  this 
grade.  Up  to  the  present  time  the  comic  card 
has  undoubtedly  been  the  biggest  seller,  and 
it  is  natural  therefore,  that  more  manufacturers 
are  turning  out  these  goods  than  of  any  other 
class.  Consequently  it  follows  that  in  purchasing 
them  it  is  somewhat  of  an  arduous  task  to  pick 
the  wheat  from  the  chaff  and,  as  is  usually  the 
case,  it  is  of  vital  importance  to  the  success  of 
the  department  that  the  clioice  should  be  a  wise 
one.  As  to  the  variety  of  the  cards  we  are 
scarcely  in  a  position  to  give  advice  to  the  trade 
as  a  whole,  inasmuch  as  locality,  class  of  patron- 
age and  seasons  of  the  year,  all  have  a  bearing 
on  the  choice  of  stock;  but  a  few  things  hold  true 
in  all  cases.  One  should  test  the  wants  of  his 
trade  and  then  to  the  best  of  his  ability  fill  them, 
carrying  as  comprehensive  a  line  as  is  compatible 
with  good  judgment,  always  being  in  mind 
that  one  satisfied  customer  is  worth  ten  who  have 
been  "stung."  "'Views"  are  always  good  sellers 
and  unlike  "comics,"  are  a  substantial  line  and 
we  do  not  mean  by  this  simply  local  views,  al- 
though these  of  course  should  have  a  place  in 
every  dealer's  stock,  but  those  of  leading  places 


both  in  this  country  and  abroad.  Of  these,  one 
of  the  most  unique  sets  that  it  has  been  our 
pleasure  to  see  is  that  of  the  capitol  buildings 
of  every  state  in  the  Union,  with  condensed  read- 
ing matter  and  state  seals,  which  not  only  make 
them  a  valuable  addition  to  any  collection  from 
an  artistic  standpoint,  but  are  educational 
as  well.  We  only  speak  of  the  above 
as  a  sample  of  the  view  cards  that  all 
dealers  should  handle.  As  to  the  "Push"  this 
needs  but  little  treatment  at  our  hands,  as  every 
live  talking  machine  man  realizes  the  importance 
of  properly  training  liis  salesmen.  Publicity  in 
this  department  lies  in  two  directions,  store 
decorations  and  newspaper  space,  each  are  im- 
portant. As  to  your  store,  attractive  windows 
are  perhaps  of  most  value  and  the  least  taken 
full  advantage  of.  Inside,  stock  should  be  kept 
neatly  in  counter  or  wall  racks,  which  are  easily 
accessible,  and  albums  to  suit  all  purses  should 
be.  attractively  displayed.  A  very  good  night  dis- 
play can  be  made  by  the  use  of  a  post  card  pro- 
jecting machine  and  a  sheet  stretched  taut  across 
the  window.  These  machines  can  also  be  sold  to 
the  public  with  much  profit. 


THE  TRADE-MARK. 


The  trade-mark  under  which  a  business  has 
advertised  its  wares  extensively  for  a  number 
of  years  is  often  its  most  valuable  asset.  A  child 
remembers  a  story  in  a  nursery  book  when  he 
sees  the  picture  illustrating  it.  It  is  the  picture 
he  carries  in  his  mind.  Every  man  and  woman 
is  a  grown-up  child.  We  photograph  an  odd  trade- 
mark or  advertising  catch  phrase  upon  our 
memory,  to  remain  long  after  the  argument  that 
went  with  it  has  faded  away. 

The  trade-mark  existed  in  all  its  glory  before 
modern  advertising  was  developed.  Our  fore- 
fathers in  this  and  the  old  country  bought  their 
tobacco  at  the  shop  with  the  sign  of  the  bear; 
dined  at  the  White  Horse  Tavern;  purchased 
their  small  clothes  at  the  sign  of  the  Green 
Gentleman,  and  advertised  in  the  paper  printed 
at  the  sign  of  Gutenberg  Printing  Press. 


Our  1908 

Easter  Post  Card  Assortments 


will  surprise  our  dealers 

^  The  number  of  designs,  the  quaHty  of  the  Post  Cards,  the 
superior  artistic  talent  shown  in  the  designs,  making  altogether 
a  combination  not  surpassed  in 

Variety,  Quality  and  Salability  added  together  speiis  Large  Profits  for  Our  Dealers 

EASTER  POST  CARD  100  New  Embossed  Easter  Post  Cards 

ASSORTMENT  No.  200/31.  100  Designs,  $1.00 

By  Mall  at  our  risk  8  cents  extra. 


EASTER  POST  CARD. 
ASSORTMENT  No.  200/32. 
100  New  Embossed  Easter  Post  Cards 
12  Gelatine   Easter  Post  Cards 
12  New  Gold  Easter  Post  Cards 
12  New  Plush  Raised  Flowers  Cards 
10  New  Bromide  Post  Cards 
5  New  Perfumed  Asst.  Post  Cards 
5  New  Silk  Post  Cards 


158  Designs 

100  Designs 
1 2  " 

12  <' 

12  " 

12  " 
5 

5  " 


156  Total. 


156 
Assorted 
all 

Big  Prolit 
Cards 
Only 
$2.50 


EASTER  POST  CARD 

ASSORTMENT  No.  200/33. 

250  New  Embossed  Easter  Post  Cards 
24  New  Gelatine  Easter  Post  Cards 
24  New  Embossed  in  Gold  Post  Cards 
12  New  Plush  Raised  Flowers  Cards 
10  New  Bromide  Cards 
10  New  Metal  Captions  Post  Cards 
10  New  Air  Brush  Embossed  Cards 
5  New  Perfumed  Asst.  Cards 
5  New  Silk  Cards 


288  Designs  ~ 


200 
12 

Designs 
ti 

350 

24 

ti 

Assorted 

12 

tt 

all 

10 

u 

Big  Prolit 

10 
10 
5 

tt 
tt 

Cards 

tt 

Only 

5 

tt 

$5.00 

350  Total. 


*  •  ^  y  Post  Card  Department  i>esk  K. 

The  American  News  Company,  inbw  vork,  in.  v. 


Desk  R. 


- 


64 


THE  TALKING  I^IACHIKE  WORLD. 


THE  POPVLAR  GAME 

FraDiavolo 


TKe  Biggest  Selling 
Game  of  the  Season 


PRICES  BEAT  ALL  OTHERS  50% 

Retail  at  10,  15,  25  and  50  Cents 
We've  Got  Them  Jill  Guessing  How  We  Do  It 

Order  to-daj — then  you'll  not  get  left. 
They're   selling  to  beat    the  band. 


"THB  HOUSE  ROR  GOOD  THIINQS 


99 


PICTURE  SHOWS  NOT  BARRED. 

Court  Continues  Injunction  Forbidding  Closing 
Them  on  Sunday. 


Continuing  a  temporary  injunction  restraining 
tlie  police  from  interfering  witli  the  production 
of  moving-picture  shows  at  Keith  &  Proctor's 
125th  Street  Theatre  on  Sundays,  Justice  Vernon 
M.  Davis,  of  the  Supreme  Court,  declared  that  in 
his  opinion  Section  265  of  the  Penal  Code  applied 
only  to  out-of-door  exhibitions  and  entertain- 
ments. He  also  said  he  believed  the  present  con- 
fusion in  the  interpretation  of  the  different  sec- 
tions and  ordinances  dealing  with  the  Sunday 
law  should  be  clarified  by  an  opinion  from  the 
Appellate  Division. 

Section  265  reads:  "All  shooting,  hunting,  fish- 
ing, playing,  horse  racing,  gaming,  or  other 
public  sports,  exercises  or  shows  upon  the  first 
day  of  the  week,  and  all  noise  disturbing  the 
peace  of  the  day  are  prohibited." 

"These  words,"  Justice  Davis  says,  "refer  only 
to  those  shows  which  are  outdoor  in  public 
view.  This  section  first  enumerates  shooting, 
hunting,  fishing,  playing,  horse  racing,  and  gam- 
ing. These  acts  all  have  the  common  attribute 
of  being  outdoor  and  within  public  view." 

He  said  also  that  his  decision  did  not  conflict 
with  Justice  O'Gorman's  ruling,  and  also  the 
section  of  the  city  charter  under  which  this  de- 
cision was  returned  had  been  superseded  by  the 
corporation  ordinance  passed  by  the  Aldermen 
on  December  17.  And  this  ordinance,  he  said, 
did  not  cover  the  subject  of  moving  pictures. 


The  only  restriction  that  Justice  Davis  put  upon 
moving  pictures  which  may  be  shown  on  Sun- 
day was  that  they  must  not  be  of  an  indecent 
character  or  which  might  tend  in  any  degree 
to  corrupt  morals.  And  he  said  that  it  was  the 
duty  of  the  police  to  suppress  such  shows  on 
every  day  of  the  week. 

The  Eden  Musee  injunction  was  also  continued 
recently  by  Justice  Greenbaum.  He  took  the 
same  position  as  Justice  Davis. 


POST  CARDS  OF  SPECIAL  DESIGN 

Prepared  for  tlie  Seasons  or  National  Holidays 
Are  Offered  in  Great  Variety  by  the  American 
News  Co.  ' 


The  sale  of  post  cards  of  the  better  sort  de- 
signed especially  for  the  different  seasons  and 
our  great  national  holidays  has  steadily  increased 
during  the  last  two  or  three  years.  This  is  es- 
pecially true  with  those  dealers  who  have  kept 
up-to-date  by  always  having  on  hand  the  latest 
and  best  designs  and  the  largest  variety  of  sub- 
jects. The  large  factories  have  anticipated  this 
demand  of  the  public  for  new  subjects  and  great 
varietj'  so  well,  that  dealers  who  order  reason- 
ably early  make  secure,  in  many  of  the  season 
cards,  from  100  to  200  different  designs. 

The  plans  for  publishing  assortments  of  this 
kind  are  made  twelve  or  more  months  in  ad- 
vance of  the  season  or  holiday,  for  which  the  de- 
signs are  especially  prepared.  To  do  this  it  is 
needless  to  say  that  a  very  large  amount  of 
money  is  invested  a  long  time  before  there  is 


any  possibility  of  realizing  on  the  investment. 

The  American  News  Co.  have  always  kept  pace 
with  the  fastidious  requirements  of  the  trade,  and 
are  now  offering  their  new  line  of  Easter  post 
cards  for  the  season  of  1908.  Their  European 
factories  have  been  at  work  for  many  months 
and  their  stock  is  now  being  delivered  to  them. 
Without  the  least  bit  of  exaggeration,  it  is  safe 
to  saj'  that  their  line  of  Easter  cards  in  variety, 
beauty  and  quality  of  workmanship,  has  never 
been  excelled  and  if  the  advance  orders  received 
from  rough  proofs  of  the  goods  is  any  criterion 
to  go  by  as  to  the  sale  on  these  cards,  they  will 
have  by  far  the  largest  sale  ever  known  on  Easter 
post  cards. 

They  have  made  up  assortments  showing  the 
number  of  designs  in  each  group,  with  a  brief 
description  of  the  many  different  kinds  offered 
ranging  in  ^price  from  $2.50  to  $10  for  each  as- 
sortment. Their  method  in  this  respect 
is  unique  and  painstaking  to  the  last  de- 
gree. Their  success  has  been  phenomenal 
largely  because  of  the  thought  and  care  given 
in  filling  orders  exactly  as  given  and  described 
in  their  letters,  circular  matter  and  catalog. 
Their  new  1908  catalog  will  be  ready  about 
February  20th.  It  is  a  very  handsome  one  and 
may  be  had  on  request. 


DETACHED  COIN  RECEIVERS 

For  Coin-Operated  Pianos  Will  Prove  Profitable. 


It  has  been  suggested,  and  quite  rightly  too, 
that  the  proprietors  of  cafes,  restaurants,  etc., 
would  realize  a  greater  profit  from  their  coin- 
operated  pianos  and  other  musical  instruments  if 
they  had  separate  coin  boxes  placed  close  to  each 
table.  Detached  coin  receivers  have  been  invented 
by  means  of  which  the  automatic  instrument  may 
be  started  from  any  part  of  a  room. 

It  must  be  remembered  that  when  one  is  com- 
fortably seated  at  a  table  it  is  not  the  most 
pleasant  thing  to  get  up  and  tread  one's  way  be- 
tween chairs  and  tables  and  over  outstretched 
feet  for  the  sake  of  depositing  a  coin  in  the  ma- 
chine, while  perhaps,  if  the  coin  receptacle 'was 
in  reach  it  would  only  require  a  sufficient  supply 
of  nickels  to  keep  the  instrument  playing  con- 
tinuously. 

It  frequently  happens  that  when  a  special  piece 
of  music  is  desired  it  is  necessary  to  tip  the 
waiter  for  inserting  the  coin,  thereby  making  the 
music  rather  expensive  for  the  economical  man. 
To  sum  up,  it  may  be  said  that  the  earning 
capacity  of  a  machine  by  the  installation  of  sep- 
rate  coin  boxes,  may  be  increased  in  ratio  to 
the  number  of  tables  equipped  with  same. 


THE  SPORTSMEN'S  SHOW. 


The  Philadelphia  Sportsmen's  Show  Associa- 
tion, composed  of  men  well  known  in  the  auto- 
mobile and  sporting  goods  trade,  has  completed 
arrangements  for  a  show  to  be  held  at  the  First 
Regiment  Armory  Building.  Broad  and  Callowhill 
.streets,  from  March  9th  to  14th,  1908.  This  show 
will  immediately  follow  the  annual  Sportsmen's 
Show  at  Madison  Square  Garden,  New  York,  and 
will  be  conducted  on  somewhat  similar  lines. 


Our  New  and  Exclusive  Process  of  Lithographing 

Enables  us  to  Lead  the  World 

in  the  production  of  Superior  Post  Cards  of  Every  Description  at  Lower  Prices  than  any  others.  Better  than  Air  Brush  Cards,  as  our 
colors  remain  unchanged.  We  give  careful  attention  to  special  designs.  You  will  be  a  winner  if  you  investigate  our  FLORAL,  EASTER, 
VALENTINE,  CHILDREN,  LANDSCAPE,  BIRTHDAY  and  NAME  CARDS  before  ordering  elsewhere. 

OIR  DEALERS  MAKE  500%  PROEIT 

Send  lor  Special  Assortment  ol  2,000  Cards  lor  $10.00.  Every  one  retails  at  two  lor  live  cents.  11  they  do  not  suit  you  we 
will  exchange  them  lor  others  without  charge.  Our  line  excels  all  others  in  beauty  of  design,  harmony  of  colors  and  quality  of 
stock.    ALL  PRICES  AND  GRADES,  from  $3.00  to  $100.00  per  thousand.    When  in  doubt  write  us. 

KEYSTONE  SPECIALTY  COMPANY,  '^'^Ci":^^l^S'»,:r^t 


THE  TALKING  MACHINE  WORLD. 


65 


PLAYWRIGHTS  NOW  WAKE  UP 


And  Exhibit  Fear  That  the  Automatic  Theaters 
Will  Supplant  Them  in  Public  Favor — Want 
Copyright  Protection. 


It  is  said  that  many  of  the  song  writers  and 
ccmposers  who  are  displaying^  such  an  antipathy 
to  the  liberal  provisions  of  the  new  copyright 
bill  introduced  by  Senator  Smoot  and  Represen- 
tative Ourrier  in  Washington,  are  to  he  rein- 
forced in  their  fight  by  the  playwrigh.ts  who  are 
alarmed  by  the  activity  of  the  automatic 
theatrical  trade.  The  growth,  in  popularity  of 
the  automatic  theaters,  which  reproduce  in  pic- 
tures the  scenes  of  a  play  and  with  the  aid  of  a 
talking  machine,  the  words  and  music  also,  have 
so  frightened  these  gentlemen  that  they  also  seek 
protection.  The  novelists,  who  are  always 
jealous  of  their  stage  rights  nowadays,  and  the 
playwrights,  like  the  song  writers  and  composers, 
are  protected  under  existing  laws  only  against 
the  piracy  of  publishers  and  living  singers,  in- 
strumentalists, actors,  and  their  managers.  The 
cheapness  and  popularity  of  automatic  per- 
formances are  not  to  be  questioned.  Congress  is 
asked  to  prohibit  the  use  of  copyrighted  music 
and  words  in  these  shows,  and  in  the  records 
used  on  their  machines,  both  discs  and  perfor- 
ated paper  rolls.   Now  will  you  be  good! 


A  CLASS  OF  TRADE  TO  AVOID. 


One  feature  of  the  post  card  craze  business 
whicli  is  to  be  decried,  inasmuch  as  it  has  injured 
what  is  proving  to  be  a  very  important  industry, 
is  the  use  of  obscene  cards.  Month  after  month 
tons  of  these  objectionable  cards  have  been  con- 
fiscated and  dumped  into  pulp  vats,  while  thou- 
sands of  cuts  have  also  been  destroyed.  The 
manufacturers  of  this  kind  of  stuff  continue  to 
ply  their  trade  much  to  the  disgust  of  clean- 
minded  people.  The  manufacturer,  jobber,  or 
dealer  who  desires  to  succeed  will  give  this  ob- 
scene literature  but  little  consideration. 


GOOD  WINDOW  DISPLAYS  PAY. 


How  Sporting  Goods  May  be  Effectively 
Utilized  With  Talking  Machines  to  Make  At- 
tractive Show  Windows. 


The  talking  machine  man  who  handles  sport- 
ing goods  as  a  side  line  has  rare  opportunities  for 
attractive  window  display.  These  goods,  owing 
to  their  variety  and  interest  to  the  public,  never 
fail  to  catch  the  eye  of  likely  customers.  To  the 
artistic  window  dresser,  sporting  goods  combined 
with  talking  machines,  afford  a  splendid  chance 
for  working  out  clever  ideas,  something  entirely 
out  of  the  ordinary.  The  possibilities  of  working 
in  lighting  effects  for  night  display  are  many, 
and  no  better  medium  could  be  utilized  for  at- 
tracting attention  to  the  up-to-date  talking  ma- 
chine store. 

A  point  that  might  b'e  utilized  in  connection 
with  the  displays  is  the  offering  of  prizes  for 
competition  at  athletic  meets.  Then  there  is  the 
chance  in  the  early  summer  and  all  through  the 
hot  months,  of  vacation  suggestions  through  the 
medium  of  cleverly  dressed  windows.  In  fact, 
sporting  goods  can  be  utilized  at  all  seasons  of 
the  year,  and  the  most  important  fact  to  the  talk- 
ing machine  dealer  is  that  the  talking  machine 
and  records  work  in  with  this  scheme  of  pub- 
licity in  a  most  admirable  way. 


CASTLE  ORIGINAL  MAKER  OF  GOLF  BALLS. 


In  a  recent  suit  brought  by  the  Haskell  Golf 
Ball  Co.  against  the  Marshall  Field  Co.,  of 
Chicago,  for  infringement  of  Haskell  patents  in 
making  golf  balls,  Samuel  D.  Castle,  an  old  man 
living  in  Des  Moines,  la.,  testified  in  a  deposition 
that  he  is  the  original  inventor  and  patentee  of 
the  modern  method  of  making  golf  balls.  Castle 
produced  papers  taken  out  in  1880,  showing  the 
rights  given  to  him  then  to  make  the  rubber  cen- 
tered gutta  percha  golf  ball,  the  first  ever  made. 
Castle  claims  the  Haskell  method  the  same  as  his 
and  therefore  Marshall  Field  is  not  infringing 


on  Haskell.  Castle's  first  ball  was  made  of  Buf- 
falo hair. 


INJURY  THROUGH  IGNORANCE. 

Moving  Picture  Machine  Not  Accountable  for 
Boyertown  Holocaust — Injuring  a  Reputable 
Industry  Through  Misstatements. 


In  an  effort  to  counteract  the  harm  done  to 
the  moving  picture  trade  owing  to  the  report  that 
the  recent  holocaust  in  Boyertown,  Pa.,  was 
caused  by  the  explosion  of  materials  used  in 
operating  a  moving  picture  machine,  the  Na- 
tional Phonograph  Co.,  of  Orange,  N.  J.,  have 
issued  a  statement  which  reads  in  part  as  foT- 
Iqws:  "There  was  no  moving  picture  machine 
in  the  building.  An  illustrated  lecture  was  be- 
ing given  with  glass  lantern  slides,  but  the  dam- 
age was  done  irreparably  when  the  report  was 
printed  that  an  explosion  of  a  film  machine 
caused  the  calamity.  The  result  has  been  to  keep 
hundreds  of  thousands  of  admirers  of  the  mov- 
ing pictures  away  from  the  nickelodeons  and 
halls  in  which  they  had  been  enjoying  the  inno- 
cent pleasure  of  watching  the  'motion  pictures.' 
No  amount  of  publicity  can  now  overcome  the 
damage  which  has  been  done  to  this  popular 
form  of  entertaining." 


TO  LEGALIZE ^UNDAY  SHOWS. 

Senator    Frawley's    Bill    Permits    Stage  Per- 
formances as  Concerts. 

(Special  to  The  Talking  Machine  World.) 

Albany,  N.  Y.,  Jan.  30,  1908. 

Senator  Frawley  to-day  introduced  a  bill  de- 
signed to  overcome  the  effect  of  the  "blue  Sun- 
day law."  It  amends  the  Penal  Code  so  as  to 
permit  the  giving  of  stage  performances  on  Sun- 
day under  the  name  of  concerts. 

The  actors  may  not  wear  costumes,  but  the 
purpose  of  the  bill  is  to  legalize  performances 
of  the  character  given  in  New  York  city  before 
the  recent  agitation. 


ARE  YOU  LOOKING  FOR  A 
PROFITABLE  SIDE  LINE? 


Do  you  want  to  "take  on  "  a  side  line  that  will  not 
only  add  to  your  sales  and  profits  but  will  build  up 
your  business  as  well,  a  line  known  everywhere 
and  appealing  to  everybody? 

If  you  are  looking  for  such  a  line  you  will  find 
none  meeting  these  requirements  better  than 

Ingersoll  Watches. 

There  is  hardly  a  man  or  boy  in  the 
country  who  does  not  know  what  the 
name  "Ingersoll"   stands   for  ^ — it  is 
coupled    instantly    with    the  words 
"  Dollar  Watch  " — and  the  demand 
for  these  timepieces  is  tremendous. 

Over  three  million  Ingersolls 
were  sold  last  year  alone,  an 
average  often  thousand  watches 
every  day,   making   a  total  of 
more  than  fifteen  million  in  use. 

This  year,  with  the  demand 
for  luxuries  decreased,  owing 
to  business  conditions,  the 
number  of  Ingersolls  sold  should 
be  greater  than  ever  before  and 
there  is  no  better  time  to  begin 
handling  these  watches  than 
right  now. 


Some  Advantages  of  Sell- 
ing Ingersoll  Watches. 


PRICE  MAIIVTEIVAIVCE :  Ingersoll 
dealers  are  absolutely  protected 
against  unfair  competition  and 
price  cutting.  The  watches  are 
sold  under  a  strict  price  main- 
tenance plan  rigidly  enforced, 
which  assures  every  dealer  a 
certain  profit  without  fear  of 
underselling    by  his  neighbor. 

GUARANTEE:      Every  Ingersoll 
Watch  carries  a  binding  guarantee 
in  its  case,  which  protects  the  buyer 
and  seller  alike,  relieving  the  dealer 
of  all  responsibility  after  the  watch 
has  left  his  store  and  placing  it  on  the 
manufacturer  instead.     In  other  words, 
" a7t  Ingersoll  Watch  once  sold  stays  sold.'' 

ADVERTISING  :    Besides  the  widespread  ad- 
vertising, almost  as  familiar  to  the  public  as 
the  watch  itself,  and  the  results  of  which  are 
directed  toward  the  dealer  alone,  the  latter  is 
also  furnished  with  attractive  display  devices  for 
his  store  or  window  for  showing  up  the  watches 
and  attracting  attention  to  them.    These  signs  and 
fixtures  are  free  of  charge,  and  if  properly  used  the 
watches  will  almost  sell  themselves. 


Write  for  prices  and  for  our  special  plan  for  talking  machine  dealers. 
Address  ROBT.  H.  INGERSOLL  &  BRO.,  500  Jewelers  Court,  New  York. 


THE  TALKING  MACHINE  WORLD. 


WHOLESALE    HEADQUARTERS  FOR 


STAMP  CASE 


POCKET-BOOK 


MUSIC  PORTFOLIO 


LEATHER 


Post  Cards 
Music  Rolls 
Card  Cases 
Bags 

Pillow  Covers 


Albums 

Music  Portfolios 
Pocket  Books 
Pipe  Racks 
Wall  Hangers 


And  Other  Big  Selling  Novelties 


AGENTS  WANTED 

WRITE    FOR    PRICE  LIST 


Risley-Bird  Mfg.  Co. 


94  Fifth  Avenue 
Mew  YorR 


approval  of  the  buying  public,  is  a  line  of  leap- 
year  cards  that  are  being  published  bj'  the  Paul 
C.  Koeber  Co.  These  goods  are  attractively 
printed  in  colors  and  comprise  eight  up-to-date 
comic  subjects. 

Needing  more  space  to  display  their  1908  lines, 
the  F.  L.  Harding  Novelty  Co.  have  removed  to 
larger  quarters  at  41  Union  Square.  Among 
their  new  lines  are  desk  sets  made  in  the  beauti- 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  information  in  regard  to  paying  side  lines 
which  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

No  dealer,  no  matter  how  small  the  assortment 
of  post  cards  he  may  start  with,  can  afford  to 
neglect  having  a  full  line  of  albums  in  his  stock. 
Now  albums  are  bought  by  people  who  are  mak- 
ing collections  and  who,  for  the  most  part,  are 
so  solicitous  about  their  collections  that  they 
want  only  first  class  hooks  to  keep  them  in.  It 
is,  therefore,  important  that  the  dealer  get  the 
best  the  market  can  offer  at  a  price  that  is  with- 
in bounds.  Such  a  line  is  manufactured  by  the 
Risley  Bird  Mfg.  Co.,  one  of  the  largest  leather 
specialty  houses  in  this  business.  Their  albums 
are  all  handsomely  bound  in  leather,  hand 
painted  in  exquisite  oil  colorings  and  burnt. 
They  sell  to  the  trade  at  the  following  prices  per 
dozen:  $4.50,  $6.00,  $9.00.  $12.00,  $15.00  and  $18.00 
each,  holding  from  50  to  500  cards.  Big  profits 
are  made  by  their  agents  both  on  their  albums 
and  leather  post  cards. 

*    *    *  * 

A  most  interesting  display  of  novelties,  games 
and  sporting  goods  is  shown  in  the  complete 
catalog  of  the  E.  I.  Horsman  Co.,  manufac- 
turers, wholesale  agents  and  importers,  which 
we  have  at  hand,  notable  among  which  is  their 
well-known  line  of  tennis  rackets,  balls,  nets,  etc. 
A  remarkable  little  mechanical  toy  called  "The 
Wondergraph,"  also  in  the  list,  designs  as  if  by 
magic  beautiful  and  original  figures  such  as  no 
artist  could  produce  and  yet  so  simple  is  this 
contrivance  that  any  child  can  operate  it,  the 
only  work  being  that  of  inking  the  pen  and  turn- 
ing a  little  wheel.    This  machine,  if  such  it  may 


be  called,  was  one  of  the  features  at  the  recent 
advertising  show  held  at  Madison  Square  Gar- 
den. This  retails  at  $1.00  with  a  good  margin  of 
profit  for  the  trade,  and  dealers  who  have  han- 
dled it  claim  that  with  the  assistance  of  window 
demonstrations  its  sale  has  not  only  been  large, 
but  the  number  of  people  drawn  into  their  stores 
out  of  curiosity  aroused  by  same,  materially  in- 
creased their  sales  in  ether  departments. 
*    *    *  * 

A  very  comprehensive  new  line  of  leather  post 
cards  ha&  just  been  placed  on  the  market  by 
W.  S.  Heal.    These  consist  of  a  large  number  of 


A  HARDING  SrECIALTY. 

ful  brushed  brass  finish  and  consisting  of  ink- 
stand, blotter,  paper  rack,  pen  tray,  paper  knife, 
stamp  box,  file,  calendar,  clip,  etc.,  known  as  the 
Capital  desk  set. 

As  everyone  knows,  it  is  only  by  manufactur- 
ing in  enormous  quantities  that  the  best  results 
can  be  given  on  cheap  goods.  This  is  especially 
true  in  the  post  card  field.  The  man  who  pub- 
lishes on  the  large  scale  can  afford  to  give  better 
value  for  the  money,  and  when  this  is  combined 
with  the  practice  of  catering  exclusively  to  the 
demand  for  cheap  cards  the  highest  point  of  ex- 
cellence is  reached.  Stich  a  firm  is  the  James 
Lee  Co.,  of  New  York,  who  devote  their  whole 
attention  to  this  work. 

*    *    *  * 

A  very  attractive  new  series  has  just  been  added 
by  the  James  Lee  Co.  called  The  Illustrated  Song 
card.  This  line  is  very  handsomely  printed  and 
looks  like  a  winner. 


The  Clover 


Souvenir  Mfg.  Co.  are  now  com- 
piling a  new  catalog  of 
their  complete  line  of 
leather  specialties,  which 
should  be  of  much  value 
to  those  interested  in  this 
line  of  goods. 


A  FEW  OP  DEAL'S  COMICS. 

Strictly  American  comics  which  are  alive  with 
clean  healthy  humor,  and  should  prove  good 
sellers. 


much  posterity 
moving  picture 
And  then  he 
Plain  Dealer. 


POSTERITY'S  LOSS, 


Napoleon  was  reviewing 
his  army. 

Suddenly  he  frowned. 
"Why    do    you  appear 
displeased?"  asked  an  aide- 
de-camp. 

"I   was  thinking."  said 
the    great    general,  "how 
is  missing  because  there  are  no 
machines  to  record  my  battles." 
frowned  some  more. — Cleveland 


The  merchant  who  takes  advantage  of  the  op- 
portunities which  present  themselves  during  the 
year  is  the  fellow  who  gets  the  lion's  share  of  the 
profits  in  post  cards.  Now  that  the  year  1908  is 
upon  Us  it  will  be  well  for  every  post  card  dealer 
to  keep  in  touch  with  the  new  things  that  are 
constantly  being  placed  on  the  market.  A  new 
line  of  cards  which  will  no  doubt  meet  with  the 


INGEESOLL  WATCHES  AN  IDEAL  SIDE  LINE 


VISIT  OVR  NEW  SAMPLE  ROOMS 


THE  LEE  PAPER  CO. 

(Papeteries  and  Flat  Paper) 


WE  ARE   SELLING   AGENTS  FOR. 

THE  NEW  YORK  POST  CARD  ALBUM 
CO.  (The  Open  Flat  Albums) 


THE  BENZIGER  CO. 

(Brass  and  Copper  Art  Novelties) 


THE  MILLER-LEWIS  CO. 

(Tablets  and  Composition  Books,  Etc.) 


CEO.  W.  CAPEN  CO.  (Hand  Decorated  Novelties  and  Viilentines). 


THE  F.  L.  HARDING  NOVELTY  CO.  "Se"KVo1.k"' 


While  there  are  of  course  numberless  lines  that 
lend  themselves  admirably  to  exploitation  by  the 
talking  machine  man.  few  indeed  embody  in 
their  make-up  so  many  of  the  important  features 
found  in  the  well-known  line  of  watches  manu- 
factured by  Robt.  H.  Ingersoll  &  Bro..  of  this 
city.  Jobbers  and  dealers  who  are  looking  for 
a  i-eal  live  money-making  line  will  do  well  to  get 
in  commuuication  with  them  at  once.  The  pos- 
sibilities open  to  their  agents  through  their 
enormous  advertising  appropriations  in  all  the 
leading  magazines  and  newspapers  in  the  coun- 
try are  enormous.  Not  only  are  the  prices  up- 
held, but  they  offer  big  inducements  to  reputable 
houses  who  desire  to  job  the  Ingersoll.  and  in 
every  way  possible  aid  him  in  placing  the  goods 
among  dealers.  The  Ingersoll  advertisement, 
which  appears  in  the  side  line  department  of  this 
issue,  is  worth  reading. 


THE  TALKING  MACHINE  WORLD. 


67 


SIDE  LINES  FOR  THE  TALKING  MACHINE  TRADE 

Some  of  Our   IVIanv  Specialties  wtiicti  will   Interest  Talking   IVIactiine  Men 


m 


mil 


rEATER 
hJVtr^    TH^N  '  RHONOGRARH 


The  "LIMA" 

Moving  Picture  Machine 

Tlif  macliine  is  made  of  Russiau  metal,  black 
japan  ;  eight  wheel  mechanism  which  drives  the 
moving  pictures  ;  excelsior  diaphragm  lens,  triple 
polished,  standard  double  extra  reflector,  throw- 
ing ra.v  of  light  20  ft.,  enlarging  the  picture  up 
to  about  4  ft.  in  diameter;  lamp  is  fitted  with 
Lii  eaf  safety  carbide  generator,  and  produces  the 
liiulK'st  light  power.  Has  far  greater  light 
power  than  the  ordinarj'  electric  light,  produc- 
ing 500  candle-power  on  the  screen  and  bring- 
ing out  ever.v  detail  of  the  picture  with  pro- 
nounced distinctness.  The  carbide  as  rihso- 
liifeJll  safe,  nnich  safer  than  a  kerosene  lamp. 
We  yuaiantec  its  absolute  safety. 

With  the  outfit  we  send  book  with  instruc- 
tions, tel'.ing  how  to  operate  this  marvelous 
machine.  Any  chi'd  can  learn  in  five  minutes 
how  to  run  this  marvelous  machine. 


i^mJ  retails  at 


10.00 


Sample  to  the  Trade 


'6.00 


THE  WONDER  GAS  ^he  MYSTIC  REFLECTOR 

LAMP 


The  ORIGINAL  POST 
CARD  PROJECTOR 


RETAILS  at  $3.50 


This  lamp  is  tlie 
only  acetylene 
self  contained 
lamp  on  the 
market.  It  is  ab- 
solutely safe.  It 
is  the  only  lamp 
which  can  be 
turned  on  or  off 
at  -will  and  not 
waste  the  car- 
bide in  use. 

Price  to  the 
Trade 

$2.50 


Samples  sent 
the  Trade 
for 


This  remarkable  machine  pro- 
jects Souvenir   Post  Cards, 
Photographs,  Etc.,  in  original  colors. 


3.00 


Illustrates 
Songs 


The  FINDOSCOPE 


The  Findoscope  is  an  optical  instrument  which  is 
lu-ovided  with  a  very  powerful  lens  which,  when  di- 
rected toward  a  landscape  or  object,  projects  the  image 
on  a  sheet  of  ground  glass  by  reflection.  Witli  this 
remarkable  instrument  it  is  possible  for  any  boy  or 
girl,  no  matter  what  the  limit  of  their  artistic  ability, 
to  make  beautiful  pictures  simply  by  placing  a 
sheet  of  paper  on  the  ground  glass  and  following  the 
outlines  with  crayon  or  pencil,  which  can  afterwards 
be  prettily  water  colored. 


The  Surety  Door  Catch 
and  Burglar  Alarm  ' 

This  is  the 
biggest  seU- 
ing  article  on 
the  market 
this  }ear.  It 
is  a  wedged 
shaped  alarm 
which  is  sim- 
ply slipped 

beneath  the  door  and  if  any  attempt  is  made  to  open  the 
door  the  wedge  tightens  and  prevents  it.  At  the  same 
time  the  bell  will  ring,  which  would  instantly  arouse  the 
house  and  frighten  off  the  intruder.  It  sells  everywhere 
for  one  dollar.  (Price  restricted.)  Price  to  the  trade 
six  dollars  a  dozen. 

ALL  TERMS  NET  F.  O.  B.  N.  Y. 

Write  at  once  to  be  the  first  in  your  locality  to  handle 
these  articles.  Also  to  be  put  on  our  monthly  list  of 
bulletins  of  the  latest  goods. 


Retails  $2.00 


Price  to 
the  Trade 


1.25 


NEW  YORK  &  LIMA  TRADING  COMPANY 


203  WEST  BROADWAY 


Deparlmenl  T 


NEW  YORK 


68 


THE  TALKING  MACHINE  WORLD. 


KINGFISHER 

TRADE  MARK 


Send  for  our 


1908  CATALOGUES 

of  lines  upon  which  you  can  make  a  good  profit.  ^ 

Fishing  Tackle,  Spring  Atliletic  Goods,  Etc. 


TRADE 


AAARK 


"PENNELL'S"  EDW.  K.  TRYON  "TRYON" 

RODS  AND  REELS     61  I  Market  Street,  -  PHILADELPHIA,  PA.     BASEBALL  GOODS 


EVERY  CARE  TAKEN  IN  NEW  YORK 


To  Avoid  Danger  Through  Explosions  of  Mov- 
ing Picture  IVlachines — Precautions  Taken  at 
the  Instance  of  the  Insurance  Underwriters 
and  the  Department  of  Gas  and  Electricity. 


Manufacturers  and  sellers  of  moving  picture 
machines  and  supplies  in  this  city  said  recently 
.  a  repetition  of  the  Boyertown  disaster  would 
be  impossible  in  New  York  because  of  the  pre- 
cautions which  have  been  taken  here  at  the 
instance  of  the  insurance  underwriters  and  the 
department  of  water,  gas  and  electricity. 

They  ascribed  to  carelessness  of  unskilful 
operators  of  moving  picture  machines  those  acci- 
dents which  have  occurred.  For  more  than  a 
month  the  oflScials  of  the  department  of  water, 
gas  and  electricity  have  been  examining  the  men 
who  operate  the  moving  picture  machines  in 
various  theatres  in  this  city.  Managers  of  mov- 
ing picture  machine  companies  said  this  week 
they  had  begun  fo  insist  upon  stricter  discipline 
and  more  extended  experience  among  their  opera- 
tors than  they  had  formerly  exacted.  In  New 
York  the  condition  of  the  machines  themselves 
is  held  to  be  safeguarded  by  the  fact  that  most 
of  them  are  operated  under  temporary  permits. 
Under  these  permits  it  is  possible  for  the  ma- 
chines to  be  inspected  by  the  city  inspectors 
every  thirty  days. 

The  underwriters  insist  upon  the  use  of  fire- 
proof magazines  upon  each  moving  picture  de- 
vice. Automatic  shutters  upon  each  machine  are 
another  safeguard,  the  use  of  which  is  insisted 
upon  in  New  York. 

That  the  films  used  in  moving  picture  ma- 
chines are  made  of  celluloid,  which  is  of  neces- 
sity inflammable,  was  said  by  the  makers  of 
machines  to  be  the  most  dangerous  element  in 
the  use  of  the  devices,  barring  only  operators 
who  are  careless  or  inexperienced. 

With  the  present  laws  insuring  public  safety 
Deputy  Fire  Commissioner  CJharles  C.  Wise,  in 
charge  of  Brooklyn  and  Queens,  said  that  a  loss 
of  life  similar  to  that  occasioned  by  the  fire  at 


Boyertown  would  be  almost  impossible  in  Brook- 
lyn. 

"It  could  only  occur  through  a  terrible  panic 
on  the  part  of  the  people  themselves,"  he  said. 
"There  are  so  many  doors  unlocked  in  local 
playhouses  during  the  performances  that  only  a 
fool  would  take  a  roundabout  way  of  getting  out. 
I  do  not  think  it  would  take  more  than  a 
minute  to  empty  our  largest  houses  in  case  of 
emergency  to-day." 


horseback,  and  in  various  atftudes.  It  has  been 
suggested  that  the  secretary  on  horseback  jump- 
.  ing  hurdles  would  be  a  "good  thing,"  but  Mr. 
Marion  said  he  wasn't  hopeful  of  obtaining  such 
a  "thriller." 


PEERLESS  PLAYERS  ARE  MONEY  MAKERS. 


TAFT'S  PHOTO  IN  BIGGEST  DEMAND 

Patrons  of  the   "Nickelodeons"  All   Want  to 
See  Him. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Feb.  5,  1908. 

That  the  Bowery  is  yearning  for  a  good  look 
at  "Big  Bill"  Taft,  and  that  the  people  who  visit 
the  20,000  "nickelodeons,"  the  five  and  ten-cent 
theatres  the  country  over  are  more  anxious  to 
see  the  secretary  of  war's  likeness  than  that  of 
any  other  presidential  candidate  is  what  F.  J. 
Marion,  of  New  York,  an  artist  who  takes  moving 
pictures,  told  the  President  to-day.  He  is  an  old 
friend  of  Mr.  Roosevelt's  and  was  presented  by 
Representative  Bennet  of  New  York. 

Mr.  Marion  said  that  he  and  those  associated 
with  him  had  set  out  to  get  moving  pictures  of 
presidential  candidates,  and  before  doing  so  had 
made  inquiries  of  their  customers  as  to  what  can- 
didate the  public  wanted  to  see  most.  From 
New  York  city  and  everywhere  else  the  reply 
came  "Taft." 

"There  are  800  of  these  theatres  in  New  York 
and  '20,000  in  the  entire  country,"  said  Mr. 
Marion,  "and  they  have  a  patronage,  on  an  aver- 
age of  500  a  day.  It  is  rather  remarkable  that 
Taft  should  be  in  the  greatest  demand  not  only 
on  the  Bowery,  but  practically  all  over  the  coun- 
try." 

The  moving  picture  man  has  arranged  to  take 
a  series  of  pictures  of  the  secretary  of  war  to 
satisfy  the  public's  thirst  for  a  sight  of  him. 
He  will  depict  Mr.  Taft  reviewing  troops,  riding 


The  Peerless  coin-operated  pianos  are  steadily 
gaining  in  popularity,  and  those,  who  have  in- 
stalled one  of  these  instruments  in  their  places 
of  business  are  most  enthusiastic  over  their 
profit-earning  capacity,  and  many  letters  are  re- 
ceived attesting  to  the  fact.  F.  Engelhardt  & 
Sons  frequently  receive  letters  of  rather  humor- 
ous nature  and  at  the  same  time  interesting, 
one  of  which  reads  as  follows: 

"Gentlemen — We  have  had  a  little  misfortune 
with  the  glass  panel  of  our  Peerless  player;  the 
fact  is,  a  man  slightly  under  the  influence  of  our 
Mountain  Dew  was  so  entranced  by  the  beautiful 
strain  of  'The  Merry  Widow'  waltzes  issuing 
from  the  wonderful  player,  that  he  lost  his  bead 
completely,  as  well  as  his  feet,  and  fell  through 
the  panel,  breaking  it  into  numerous  pieces.  We 
wish  you  would  send  us  another  panel  by  ex- 
press at  your  earliest  convenience,  and  oblige, 
etc." 


CHINESE  PICTURE  POST  CARDS. 


How  American  Collectors  May  Secure  Them  by 
Exchange. 


Consul  Wilbur  T.  Gracey,  at  Tsingtau,  sends 
the  following  report  regarding  collectors  of  pic 
ture  post  cards  and  stamps  in  China:  "This 
consulate  and  others  in  China  are  continually 
importuned  by  collectors  of  post  cards  and 
stamps  in  the  United  States,  and  for  the  benefit 
of  these  attention  is  called  to  a  Shanghai  monthly 
magazine  called  "Social  Shanghai"  (published 
by  Mina  Shorrock,  39  Kiangse  road),  which 
contains  lists  of  persons  in  various  parts  of  the 
world  who  are  collectors  of  picture  post  cards. 
This  list  is  known  as  the  "China  Post  Card  Ex- 
change List,"  and  so  far  as  I  can  discover  no 


This  Harp  Retails 
for 

15  Cents 


40% 


PROFIT  for  the 
Dealer 


No.  04 


We  caused  a  stir  with  our  10c.  Harp  which  we  introduced  last  month. 
This  was  BUT  ONE  of  the  many  "good  things"  offered  by  the  line  of 

FR.  HOTZ  HARMONICAS 

Excellent  Sellers  from  10c.  to  $1.00 

No.  04.  THE  LION  BRAND,  is  a  first  class  Harmomca,  with  heavy  brass  plates,  finest  nickel  plated  heavy  covers,  has  10  holes  and  20  ^"1^^*!,^ 
tuned  reeds.    The  covers  and  plates  are  securely  fastened  and  the  instrument  is  made  with  open  back     J^e  curves  of  the  cover  otter  an  excellent 
and  comfortable  mouthpiece  for  the  player.    As  a  fifteen  cent  instrument  this  number  has  no  equal  and  affords  the  dealer  about  40  per  cent,  pront. 
Send  for  our  illustrated  catalogue  showing  the  entire  line.    Jtsk  your  jobber  for  Hotz  Harmonicas. 


Ftt.ctory:  Knittllngen,  Germany 

ESTABLISHED  1828 
The  Oldest  Harmonica  Factory  In  the  World 


FR,  HOTZ 

475  BROADWAY  NEW  YORK 


CanaLdlaLn  Office: 
76  York  Street  Toronto 


THE  TALKING  MACHINE  WORLD. 


69 


HEPPE  PIANO  CHART  WILL  FIND  A  READY  SALE 


This  is  a  reduced  illustration  of  the  middle  portion  of  start — both  ends  being  torn  off  to  allow  it  to  go  in  this  space 


IN  EVERY  HOME 

By  means  of  the  Chart  any  person  entirely 
without  knowledge  of  music  can  read  every 
note — name  it — and  play  correctly,  without 
other  instruction. 

RETAILS  AT  ONE  DOLLAR  WITH 
BIG  PROFIT 

We  guarantee  the  Chart  fully  according  to 
our  claims  for  it,  or  money  refunded. 


C.  J.  HEPPE  &  SON,  1117  Chestnut  St.,  PHILADELPHIA,  PA. 


charge  is  made  for  the  insertion  of  names  there- 
in. The  list  has  the  following  heading:  "The 
following  desire  to  exchange  post  cards  with 
collectors  in  China.  It  is  desirable  on  the  first 
exchange  to  send  good  quality  views  and  to  use 
Chinese  stamps."  The  list  is  edited  by  Denniston 
&  Sullivan,  an  American  firm,  to  whom  addresses 
should  be  sent  for  insertion. 


POST  CARDS  BY  THE  KAISER. 


Plan  of  European  Royalties  for  Raising  Money 
for  Charity. 


The  Queen  Dowager  Carola  of  Saxony,  who 
died  a  couple  of  weeks  ago,  and  the  Princess 
Mathilde,  who  is  44  and  unmarried,  originated 
a  few  months  ago  a  new  way  of  raising  money 
for  charity  which  is  being  generally  copied  in 
Germany.  They  designed  six  colored  postal 
cards  of  scenes  in  Saxony  and  had  them  litho- 
graphed and  placed  on  sale  in  Dresden  with 
their  signatures  as  the  designers.  The  proceeds 
were  devoted  to  the  care  of  consumtives. 

Various  Princesses  have  since  adopted  the 
plan,  and  a  Dresden  newspaper  now  announces 
that  the  Kaiser  himself  is  designing  a  set  of 
cards  which  will  not  only  bring  in  good  returns 
for  charity  but  also  demonstrate  to  the  world 
his  ability  with  pencil  and  brush.  It  is  rumored 
that  the  subjects  will  be  allegorical,  dealing  with 
the  destiny  of  the  Hohenzollerns  and  the  rela- 
tions between  the  people  of  Germany  and  the 
imperial  house. 


LESSENS  DANGER  OF  MOVING  PICTUEES. 


A  bill  has  been  introduced  in  the  Senate  at 
Albany  by  Senator  McCall  and  in  the  Assembly 
by  P.  J.  McGrath,  which  these  gentlemen  believe 
will,  if  enacted,  minimize  the  danger  of  moving 
picture  machines.  It  provides  that  all  moving- 
picture  theaters  in  cities  of  the  first  class  must 
have  a  permit  from  the  head  of  the  fire  depart- 
ment; it  provides  for  an  inspector  to  see  that 
machinery,  scenery,  furnishings  and  effects  are 
inclosed  in  fireproof  booths;  that  there  is  pro- 
tection in  case  of  fire  and  sufficient  exits,  and 
that  the  operator  is  over  twenty-one  and  com- 
petent. In  view  of  recent  occurrences,  particu- 
larly the  Boyertown  disaster,  this  measure  will 
be  received  with  interest.  Indeed,  too  much  care 
can't  be  taken. 

Heretofore  licenses  have  been  issued  on  the 
approval  of  either  the  fire  or  the  building  de- 
partment, and  licenses  have  been  secured  by 
compliance  with  the  requirements  of  either  alone. 


DON'T  BE  TOO  NECESSARY. 


A  man's  value  to  a  "business  is  not  always  in 
proportion  to  the  influence  of  his  personal 
presence.  Sometimes  the  ability  to  leave  a  busi- 
ness for  a  time  and  have  it  go  on  as  smoothly 
as  ever  is  the  best  test  of  a  man's  control  over 
it. 

A  manager  was  taking  an  extra  hotu"  away 
from  his  work  one  noon,  and  remarked  to  a 


friend,  with  apparent  pride:  "I  must  be  going 
back,  or  everything  will  be  at  a  standstill.  I 
can't  leave  the  shop  for  two  hours  without  caus- 
ing a  difference  in  the  work.  It  doesn't  take  long 
for  things  to  be  going  at  loose  ends  unless  I 
am  right  there  to  watch." 

This  man,  trying  indirectly  to  raise  himself 
in  his  friend's  estimation,  was  really  confessing 
his  own  weakness,  and  laying  bare  his  secret  mis- 
conception of  the  functions  of  a  manager.  The 
humor  of  the  situation  is  apparent  when  we  re- 
member that  many  of  the  owners  and  managers 
of  vast  business  establishments  are  able  to  be 
absent  from  their  offices  for  weeks  and  even 
months  at  a  time. 

The  good  organizer,  unless  he  is  limited  to 
very  poor  material,  is  usually  the  man  who 
makes  his  own  personal  presence  less  and  less  of  a 
necessity  to  the  harmonious  working  of  the  sys- 
tem. 


separate.  The  employes  are  expected  to  make 
themselves  thoroughly  familiar  with  each  piece, 
the  especial  object  for  which  it  is  designed  and 
also  the  manner  in  which  the  pieces  are  fitted  to- 
gether. 


PERCENTAGE  OF  PROFIT. 


Method  of  Figuring  It  as  Generally  Adopted  in 
Retail  Stores. 


REGINA  CO.  EDUCATING  THEIR  EMPLOYES. 


(Special  to  The  Talking  Macliine  \Yorld.) 

Elizabeth,  N.  J.,  Feb.  3,  1908. 

An  exhibition  of  products  manufactured  in  the 
Regina  Co.'s  works  will  be  held  this  evening  in 
the  club-room  recently  fitted  up  by  the  manage- 
ment for  the  benefit  of  its  employes  in  the 
factory  building  on  Campbell  street.  The  ex- 
hibit promises  to  be  very  interesting. 

A  feature  of  the  room  in  which  the  exhibit 
will  be  held  is  that  it  is  a  sort  of  school  for  the 
men,  as  in  it  are  not  only  the  handsomely  finished 
articles,  but  likewise  the  many  different  parts 


The  following  information  as  to  the  method  of 
figuring  the  cost  of  doing  business  and  the  profit 
— ^that  is  to  say,  whether  the  rule  is  to  figure 
the  percentage  on  the  cost  of  the  goods  or  on 
the  selling  price,  is  written  by  an  authority  and 
while  designed  for  other  than  "talker"  dealers,  It 
will  be  found  of  interest  to  them  we  believe: 

In  marking  goods  the  profit  is  added  to  the 
cost,  and  the  percentage  will  differ  according  to 
whether  it  is  figured  on  the  cost  or  on  the  sell- 
ing price.  For  instance,  if  an  article  costs  50 
cents,  and  the  merchant  thinks  it  should  bring 
a  profit  of  50  per  cent.,  he  marks  it  75  cents; 
but  while  the  profit  on  the  cost  is  50  per  cent.,  on 
the  selling  price  it  is  only  33  1-3  per  cent.  This 
would  'be  the  way  in  which  the  buyer  would 
figure  his  profit,  and,  of  course,  it  would  come  to 
the  same  thing  whether  he  figured  an  average 
of  50  per  cent,  on  the  cost  or  of  33  1-3  per  cent, 
on  the  selling  price. 

The  head  of  the  firm,  however,  figures  the 
profit  in  an  entirely  different  way.  At  the  end 
of  the  year  he  has  before  him  the  total  amount 
of  the  sales,  and  against  this  he  sets  the  cost 


Post  Cards  Well  Displayed  Are  Half  Sold 

Early  Suspension  Post  Card  Holders 

display  full  surface  of  card  and  at  the  same  time 
serve  as  a  rack  from  which  to  sell.  THEY  FIT 
ANYWHERE. 

A  MILLION  IN  USE.   EVERYBODY  LIKES  THEM 


NOTE 

'lant   base  wliicli  elevates 
f  front    card,    making  it 
easy  to  remove  one  card 
at  a  time, 
djustable  ends  which  pro- 
^  vide    for   the  variations 
in  the  size  of  post  cards, 
inking    feature,  original 
only     with     the  Early 
'  Holders,    permits  them 
to  fit  and  fill  any  avail- 
able space. 
Entire    surface    of  front 
'  and  back  of  card  is  ex- 
^  posed  to   view;   a  most 

desirable  feature. 
r  ales  of  post  cards  have 
I  always  multiplied  where 
the  Early  Holders  have 
lieen  installed.  Think  of 
the  many  vacant  places 
where  they  may  be  used, 
against  walls,  columns, 
partitions,  or  in  windows. 


Rust  Proof  or  Tinned  Finish 

"IDEAL"  Style  holds  35 
Cards,  weight  a  half  oz., 
packed  10  in  a  box.  Ideal 
for  stock  or  display  purposes. 
Price  $2.50  per  100  units. 
Special  price  on  1,000  lots. 

"DISPLAY"  Style  holds  6 
Cards.  $2.50  in  gross  lots. 
25c.  per  doz. 

Panorama,    $4.00    per  100 
units. 

WE  MAKE  A  SPECIAL  INDUCE- 
MENT TO  JOBBERS  HANDLING 
OUR  LINE 


eJOS.    H.    XISDAL-iL  (Sole  Agent  lor  Early  Novelty  Co.) 

904   ARCH   STREET,    PHILADELPHIA,  PA. 


70 


THE  TALKING  MACHINE  WORLD. 


of  his  merchandise  and  his  expenses.  Taking 
the  difference,  he  divides  it  by  the  amount  of  the 
sales.  Hence  in  this  case  the  percentage  of  profit 
is  figured  on  the  selling  price,  and  not  on  the 
cost. 


WHY  SOME  MEN  FAIL. 


A  searching  examination  of  the  returns  of 
three  of  the  largest  mercantile  agencies,  for  the 
past  two  years,  leads  to  an  interesting  conclusion 
as  to  why  mercantile  houses  fail.    This  summary 


LeMher  Postal  Pillows,  $28.59  per  1,(00.  16  Desigas,  Hajid  Pointed 

BURNT  LEATHER  POST  CARDS  AND  NOVELTIES 

All  our  work  is  of  the  best  quality,  finely  burnt  and  hand 
painted.  We  manufacture  besides  burnt  leather  postals, 
burnt  velvet,  embossed  and  applique  postals.  We  sell  to 
respon-ible  .iobbers  only.   Send  for  price  list. 

CLOVER  SOUVENIR  MFG.  CO..  186  William  St.,  New  York 


may  be  made  up  in  the  following  table  of  per- 
centages: 

Per  Cent. 

Lack  of  capital  31. .5 

Incompetency   25.5 

Specific  or  local  causes  15.5 

Fraud   ...10.5 

Inexperience    4.1 

Unwise  credits   3.2 

Neglect    3.7 

Failures  of  others   2.1 

Competition    1.4 

Extravagance    1.3 

Speculation    1.2 

Total   100.0 

There  is  food  for  thought  in  these  figures,  espe- 
cially concerning  the  first  two.  The  lack  of  capi- 
tal is  not  often  given  as  a  reason  by  those  who 
have  failed;  incompetency  never — and  yet  the 
two  are  responsible  for  over  one-half  the  smash- 
ups  that  occur. 


RECENT  INCORPORATIONS. 


HEER  MAUSER'S  INVENTION. 


Herr  Mauser  has  invented  what  he  considers 
an  improvement  on  his  well-known  rifle  by  which 
it  reloads  itself  automatically  from  a  cartridge 
chamber. 


POPULAR  SIDE  LINE 


FOR 


Talking  Machine  Dealers 

AUROCROME  POST  CARDS  sell  fast  at  good  profit.  Never  out  of 
stock.  You  can  reorder  at  any  time.  Ask  for  our  price  card.  Do  it 
now,  and  use  your  letter-head. 

Send  6  cents  in  postage  for  a  sample  of  our  SWEETHEART  line.    Each  card  retails  for  10  cents. 
DOOUTTLE    &    HULLING,    INC,    1002   ARCH    STREET,    PHIL/VDELPHIA,  PA. 


THE  ^/larlln  Model  No.  20  22-Cal.  Repeating  ri6e  put  out  this  year 
Itads  all  olher  products  of  any  maker. 
This  nfle  is  a  take-down  with  popular  trombone  or  "  pump"  action.  It 
is  chambered  to  handle  22  short,  long  or  long-rifle  cartridges  with  no  change  what- 
eve«  in  the  mechanism  and  covers  all  small  game  and  target  shooting  up  to  200  yards. 

The  barrel  is  special  ^^Zl^l/i  sleel  rifled  with  the  Ballard  system  which  gives 
perfect  accuracy  and  long  life.  The  frcune  is  of  best  quality  gun  frame  steel,  free 
from  seams     The  working  parts  are  of  crucible  steel  hardened  against  wear. 

The  Book"  has  136  pajres  jam  full  of  information  for  the 

np-to-date  shooter,  and  contains  a  full  description,  with  illustrations,  of 
all  ^^w/in  repeaters,  rifles  and  shotguns.  It's  FREE  for  3  stamps 
postage.    Send  for  it  to-day. 

42  Willow  St.  7]i^ ^^^ir/£/i /ire€irms  Co.^  New  Haven,  Conn. 


THE  MUTOSCOPE 


For  Amusement  Parlors,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville"  vi^hat  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 

Write  for  Particulars 

AMERICAN  MUTOSCOPE  6  BIOGRAPH  CO.,  '\!S';ZZT 

PA.C1RIC  COAST  BRAIVCH,    1I6  North  Broadway,  LOS  ANCELE?.  CAl. 


TYPF.  K 


THE   F*IAI\JOVA  C01VIF»A1VY, 

Manulaclurcra  ot 

44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 
SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenne, 


Nctv  York. 


Electi-ograph  Company,  New  York,  (moving 
picture  machinery);  capital,  |oO,000.  Directors 
— Frederick  Beck,  274  Humboldt  street,  Brook- 
lyn; James  W.  Gunby,  199  Third  avenue;  Allyn 
B.  Carrick,  120  West  Ninet3--ninth  street.  New 
York. 

*  *       *  * 

Readograph  Company,  New  York  (novelties); 
capital  $100,000.  Directors— Edward  A.  Auer- 
bach  and  Leo  Dussner,  8  East  Fourteenth 
street;  Charles  F.  Getzlinger,  29  Liberty  street, 
New  Y'ork. 

*       ^       it:  * 

Photophone  Company,  Newark;  capital,  $100,- 
000.  Incorporators — AVilliam  Arthur,  Otto  Zim- 
merlin,  and  UlysHes  Perrier.  The  company  is  to 
manufacture  photophones,  etc. 

$  * 

S.  Ojserkis  Company,  Atlantic  City;  capital, 
$.50,000.  Incorporators — S.  Ojserkis,  Max  Fischer 
and  Robert  R.  Saunders. 

*  *    *  * 

Peppier  Souvenir  Post  Card  Envelope  Com- 
pany. New  York;  capital,  $1,000.  Directors — 
Emaline  Peppier  and  John  G.  Peppier,  Wee- 
hawken,  N.  J.;  Edward  B.  Bradley,  38  Park  Row, 
New  York. 

Avenel  Amusement  Company,  New  York;  cap- 
ital, $2,000.  Directors— Frederick  J.  Seellg,  147 
Hooper  street,  Brooklyn;  Joseph  Freiland,  331 
East  16th  street;  Joseph  Herbig,  322  East  13th 
street.  New  York. 

*  *    *  * 

GOOD  LINE  OF  SPORTING  GOODS. 


A  thoroughly  up-to-date  catalog  is  the  new  1908 
cne  of  the  Edw.  K.  Tryon  Co.,  of  Philadelphia. 
In  it  will  be  found  li.sted  at  attractive  prices 
everything  that  makes  up  the  stock  of  the  prch 
gressive  dealer  in  sporting  and  athletic  goods. 
The  Tryon  Co.  are  one  of  the  oldest  in  the  field 
and  beside  being  manufacturers  they  are  agents 
for  almost  every  well  known  article  in  this  line. 


Harmonicas  are  one  of  the  most  profitable 
side  lines,  and  it  will  pay  to  look  up  the  Hotz 
ad.  in  this  issue. 


SPECIAL  TO  THE  TRADE  I 

FOR  30  DAYS  ONLY  — These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

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"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

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ST.  LOUIS.  MO. 


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Motion  Picture 
Macliines 


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Designs 
Copyrights  &c. 

Anyone spnillMK  nsliotcti  niid  dpscrlptlon  may 
ouli'lily  iiscuriiilti  our  opiiiiuti  free  whether  an 
Invention  Is  prohnhU- rmcntiiblo.  ConinumlPB. 
tlonsBtrlcllyconihlciillul.  HANDBOOK  on  I'lilent* 
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Braucb  Offlco.  626  F  St.,  Washington,  D.  C. 


THE  TALKING  MACHINE  WORLD. 


71 


SATISFACTION 


WITH 


"DONT" 


Donl  stop  to  think  what 
you  have  lost  by  not  hand- 
ling PEERLESS  b  elore. 
There  is  still  some  open 
territory  il  you  hurry.  One 
dealer  reports  a  net  profit  of 
$5,000  per  month  from  his 
Peerless  Department  alone. 
There  is  business  to  be  had 
in  your  locality,  business  to 
satisfied  customers  with  large 
payments,  because  the  Peer- 
less will  pay  for  itself  in 
from  seven  to  ten  months. 

Peerless  quality  always 
brings  a  high  rate  of  profit, 
and  there  is  no  medium  on 
earth  to  compare  with  these 
instruments  as  real  money- 
getters  for  all  those  who 
handle  or  own  them. 


ALL  WAYS 

PEERLESS 


EVERY  PEERLESS  PIANO  CAN  BE  OPERATED  FROM  AN  UNLIMITED 
NUMBER  OF  COIN  BOXES  ON  TABLES  OR  IN  ROOMS 


COIN 
OPERATED 
PIANOS 


Extracts 
from 
Easy 
Money 
Catalog — 
Suggestions 
for  Salesmen 


THINK  OF  THE 
MONEY  YOU 
WILL  MAKE 


One  Peerless  Piano  took  in 
$350  in  27  days.  What- 
ever your  business  may  be 
things  will  move  faster  if  you 
have  music.  Our  Peerless 
has  been  tried  in  cafes, 
billiard  parlors,  drug  stores, 
hotels,  candy  stores,  etc.,  and 
in  every  case  has  it  proven 
a  success.  It  does  not 
matter  what  your  business 
may  be  so  long  as  it  means 
dealing  with  the  general 
public.  You  will  find  it 
profitable  to  have  a  Coin 
Operated  Piano.  It  will 
attract  customers,  amuse 
them,  and  your  satisfaction 
will  come  from  the  coin  box, 
which  will  earn  money  for 
you  that  you  would  not 
otherwise  get,  as  well  as  an 
increase  in  patronage. 


Once  more  the  PEERLESS  coin  operated 
PlJiMOS  are  classed  by  the  nation's 
experts  as  the  LEJfDERS. 

They  were  awarded  the  Gold  Medal  and 
Highest  Jiward  at  the  Jamestown  £jc- 
position,  I907. 


Get  Our  Easy  Money  Catalog 

OTHER  JUVJfRDS: 

Pan=Jtmerican  Exposition,  Buffalo,  I90I 
St.  Louis  World's  Fair,  1904 
Lewis      dark,  Portland,  I90S 


FREDERICK  ENTGELHARDT  &  SONS 

(Successors  to  ROTH  &  ENGELHAROT) 

(Prop    PEERLESS  PIANO  PLAYER  CO.) 

Offices:  WINDSOR  ARCADE,  FIFTH  AVE.,  NEW  YORK  CITY  Factory:  ST.  JOHNSVILLE,  NEW  YORK 


72 


THE  TALKING  JVIACHINE  WORLD. 


How  about  your  campaign? 

Have  you  made  aggressive  plans  for  the  year  or  are  you 
going  to  be  over-conservative  and  wait  until  the  clouds  roll  by? 

Why  don't  you  help  them  to  roll  by? 

One  thing  is  pretty  certain,  that  when  the  business  at- 
mosphere shall  have  entirely  cleared  again  it  will  be  discovered 
that  the  men  who  were  over-conservative  have  been  left  be- 
hind in  the  race.  It's  not  the  time  for  over-conservatism.  The 
sun  still  shines — the  country  is  not  going  to  the  deminition 
bow  wows  and  there's  good  business  to  be  secured,  but  not  by 
the  man  who  sits  down  and  figures  that  conditicfns  will  not 
warrant  going  ahead  on  any  reasonable  basis. 


We  are  going  ahead  and  we  know  some  people  who  are 
going  to  ride  on  our.  vehicle  and  they,  too,  are  going  ahead. 
We  are  positive  of  that.   Now,\vou  can  go  ahead  with  us. 

Your  route  is  clear  and  will  carry  you  as  far  as  we 
go  and  check  you  over  other  lines  of  prosperity. 

^^"e  conduct  a  trade  newspaper  organization  which  is 
exceeded  by  very  few,  if  any,  in  the  world,  in  point  of  size. 
Our  specialty  is  publishing  trade  papers  and  our  business  has 
kept  on  growing  larger  every  year.  Not  a  phenomenal  in- 
crease, but  just  a  steady  growth  showing  that  the  manufac- 
turers and  dealers  desire  just  such  publications  as  we  are 
putting  forth.    Read  this  letter: 


W.  H.  BARRY 


F.  D.  HALL 


THE 


"  B.  &  H."  Fibre  Manufacturing  Co. 

208  KINZIE  STREET 

Chicago  Jan.  2,  1907 


The  Talking  Machine  World, 

1  Madison  Ave.,  New  york. 

Dear  Sir: — It  may  be  of  interest  to  you  to  know  that  out  of  the 
many  thousand  letters  that  we  have  received  in  answer  to  our 
advertisement  in  your  paper  that  among  them  were  letters  from 
different  portions  of  the  world  that  we  hardly  realized  were  ever 
reached  by  a  trade  journal.     It  might  be  amusing  also  to  state  that 
it  surprised  us  to  know  that  in  the  far  distant  lands  the  talking 
machine  is  so  much  in  vogue.     Among  them  were  aeveral  letters  from 
Johannesburg  of  the  Transvaal;  one  from  Colombo,  Isle  of  Ceylon;  two 
from  Calcutta;  one  from  Bombay,  India;  also  from  Dunnedin,  New  Zealand; 
Sidney,   New  South  Wales;  Melbourne,  Victoria  and  just  received  one 
from  the  Cape  of  Good  Hope. 

We  thank  you  for  having  charged  so  little  for  so  much.     With  best 
wishes  for  the  season,  we  remain.     Yours  truly, 

C.C.-F.D  H.  "B.  &  H."  FIBRE  MF'G.  CO. 


It's  worth  reading,  is  it  not? 

It  tells  the  story.  The  right  kind  of  a  story  at  that  to 
every  advertiser.  We  have  received  many  more  along  similar 
lines. 

Tliis  publication  has  fairly  earned  its  place  and  it  has 
earned  a  reputation  for  reliability,  but  that  alone  is  not  suffi- 
cient— there,  must  be  enterprise  of  the  right  kind  which  will 
provide  a  large  reading  constituency.  The  above  letter  and 
hundreds  of  others  wiiich  we  have  received  show  that  we  have 
the  constituency  .nil  right. 

This  paper  appeals  to  thousands  of  the  best  business  men 
in  the  country ;  the  men  who  are  the  best  buyers — the  best 
sellers — the  nicr.  v.  ho  arc  looking  for  novelties — the  men  who 
are  looking  for  every  opportunity  to  increase  their  business — 
men  who  read  The  World  from  rover  to  cover,  therefore 


doesn't  it  seem  reasonable  that  an  advertisement  in  our  col- 
umns will  be  worth  the  price  or,  in  other  words,  be  of  infinitely 
greater  advantage  to  the  advertiser  than  the  same  amount  of 
money  invested  in  a  paper  which  docs  not  occupy  the  same 
position  ? 

A  diiYerence  in  trade  papers?  Lord  bless  you,  of  course 
there  is.  A  man  who  is  conducting  a  trade  paper  must  first 
of  all  make  up  his  mind  to  deliver  the  goods  to  the  advertiser. 

There  is  no  uncertainty  about  our  work.  The  goods  are 
there,  now  the  question  is  do  you  want  them?  Do  you  want 
tiT  ride  in  our  vehicle? 

Do  you  want  to  pay  our  price  and  get  the  dividends  which 
will  come  to  every  advertiser?  It  is  up  to  you.  Will  you  ride, 
go  li  •  -    '  .i.-lc  or  \v;ilk? 

EDWARD  LYMAN  BILL. 


VOL.  IV.    No.  5. 


SEVENTY-SIX  PAGES 


single:  copiers,  lo  cents 

PER  YEAR,   ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  flarch  15,  1908 


Repeat  Orders 


A.re  wKat  every  live  jobber 
and   dealer  is  looKin^  for 


By  making  an  all-star  list  of  quick  selling 
selections  we  create  business  and  profits 

HAW  HORNE  &  SHEBLE  MFG.  CO. 

PHILADELPHIA.  PA. 

iiitiTcd  as  si'Coml-cliiss  uiiiltpv  Muy  2.  1905.  at  the  post  dHici    ■  nk,  X.  1'.,  undw  the  act  of  Coiigi-esa  at  March  3,  ISTO. 


2 


THE  TALKING  MACHINE  WORLD. 


ORIGINALITY-MERIT-SUPERIORITY 

ARE    COMBINED  IN  OUR  LINE 


CARTON 
CABINET 

A  Perfect  and  Practical  Method  for  Storing  and 
Cataloguing  Cylinder  Phonograph  Records 

THE  FLANNEL-LINED  CARTONS  ^l^^l'  Records  are  soM  are  the  only 
*  proper  and  practical  means  of  pre- 

serving- the  Records.  Thej-  protect  "the  delicate  sound  waves  from  damage 
anil  from  the  accuniulation  of  dust. 

TUr  PfTD17¥A   PAWTHN  PARINRT       constructed  to  permit  the  use  of 
int,  LUKB/KA  tiAKlUl^l  lj/\Dli>IE.l   tj,es=e  Cartons  for  the  precise  pur- 
pose for  which  the3"  are  intended —  • 

THE  PERFECT  PROTECTION  OF  THEIR  CONTENTS 


PATENT  APPLIED  FOR 


PATENTED 


For  Edison,  Victor  and 
Zonophone  Machines 

Genuine   Quarter  Sawed 
Oak  and  Genuine 
Mahogany 

To  match  the  prevailing 
finish  of  Machine 
Cabinets 


MADE  ENTIRELY  OF  WOOD 


1 


CYLINDER  MACHINE  HORN 


Acoustically  Perfect 

Construction  and  Design 
Unequalled. 

Tone  and  Volume  Supreme 

It  is  conceded  that  a  Wooden 
Horn  is  the  proper  means  for 
Amplifying  Sound  Repro- 
ductions. 


A  comparative  test  will  con- 
firm this  opinion  of  experts. 


Structural  difficulties  and  pro- 
hibitive cost  have  been 
overcome. 


i>  \TrN 


For  Filing  and  Cataloguing  Disc  Talking 
Machine  Records 


A  Place  for  Each  Record  and 
Each    Record    in    its  Place 

A  positive  method  of  locating  any  desired 
record  and  insuring  the  return  to  its  proper 
place. 


Records  Protected  Against  Dust  and  Damage 


General  Phonograph  Supply  Co. 

57    WARREN    STREET,   NEW  YORK  CITY 

DESCRIPTIVE   LITERATURE  AND    PRICES  SENT  ON  APPLICATION 


^^^^^ 


The  Talking  Machine  World 


Vol.  4.   No.  3. 


GARDNER'S  CLEVER  INVENTION 

Succeeds  in  Condensing  tlie  IVllnute  but  Wide- 
spread Force  of  the  Vibrations  Produced,  by 
Sounds  and  Thus  Obtains  Power. 


John  Gardner,  of  Fleetwood,  near  London,  has 
invented  a  mecbanism  which  enables  Tiim'  to 
accomplish  the  feat  of  steering  a  boat  by  singing 
to  it.  He  has  succeeded  in  condensing  the 
minute,  hut  widespread  force  of  the  vibrations 
produced  by  sounds  and  thus  obtained  power 
which  he  can  turn  to  many  uses. 

He  sings  on  a  certain  musical  note — it  must 
l>e  a  fixed  note — by  the  side  of  a  pond,  and  the 
rudder  of  a  little  boat  fitted  with  Mr.  Gardner's 
mechanism  turns  and  steers  her  around,  or  at  his 
pleasure  he  can  start  or  stop  the  propeller  by 
the  same  mechanism.  Mr.  Gardner  can  fire  a 
gun,  light  a  lamp,  or  ring  a  bell  at  a  consider- 
able distance  by  means  of  his  invention. 

There  is  a  far  more  important  future  before  it 
he  thinks,  than  is  shown  by  these  minor  feats. 
Water  is  an  excellent  sound  conductor  and  by 
means  of  his  invention — which  practically 
amounts  to  a  very  elaborate  system  of  mechan- 
ical sound  signals — Mr.  Gardner  believes  he  will 
be  able  to  insure  almost  complete  safety  for  ves- 
sels on  the  sea. 

The  booming  of  a  submerged  bell  through  the 
water  from  a  lightship  would  set  mechanism  at 
work  in  the  submerged  receiver  of  an  approach- 
ing ship,  which  could  be  made  to  blow  a  whistle 
or  give  warning  in  some  other  unmistakable  way. 
Thus  the  human  element,  with  its  chance  of  er- 
ror, as  well  as  the  difficulties  of  fog,  would  be 
removed.  Submarine  wireless  telegraphy — of  in- 
calculable value  to  war  vessels — ^can  also,  Mr. 
Gardner  declares,  be  established  by  means  of 
jis  invention. 


BUSINESS  IS  A  BATTLE. 


"A  man  of  business,"  said  Walter  H.  Cotting- 
ham,  vice-president  and  general  manager  of  the 
Sherwin-Williams  Co.,  Cleveland,  "is  like  a  sol- 
dier in  a  regiment.  Like  the  well-trained  sol- 
dier who  delights  in  the  clamor  of  battle,  the 
enterprising  business  man  is  eager  for  the  strug- 
gle of  competition.  He  likes  the  excitement  of 
contending  for  supremacy.  He  delights  to  over- 
come those  who  oppose  him,  and  he  finds  genu- 
ine pleasure  in  outwitting  his  rivals.  It  is  this 
spirit  of  rivalry  that  sharpens  a  man's  intellect 
and  spurs  on  his  energy.  And  unless  a  man  is 
possessed  of  this  desire  to  overcome,  to  sur- 
pass, to  stand  first  in  the  line,  he  can  ever  hope 
to  carry  the  day;  he  will  never  succeed  in  the 
fight.  The  moment  a  contestant  enters  the  field 
of  commerce  he  is  challenged  by  a  host  of  com- 
petitors. All  his  movements  are  disputed  and 
opposed  by  those  already  in  possession  of  the 
field.  He  must  fight  to  live!  He  must  conquer 
to  succeed.  Success  would  possess  no  charm 
apart  from  the  struggle!" 


AN  ENTERPRISING  CLERGYMAN 


Is  Rev.  Geo.  E.  Hunt,  Whose  Utilization  of  the 
Talking  Machine  In  Divine  Service  Has  At- 
tracted Many  to  His  Church. 

Rev.  George  E.  Hunt,  pastor  of  Christ's  Pres- 
byterian Church,  Madison,  Wis.,  is  one  of  those 
enterprising  clergymen  who  believes  that  music 
is  an  ally  of  religion  and  in  this  connection  has 
utilized  the  talking  machine  very  effectively  in 
the  morning  service  of  his  church.  In  the  Parish 
Notes  he  recently  published  the  following  grace- 
ful acknowledgment  of  the  value  of  the  "talker": 

"The  delightful  musical  service  rendered  last 
Sunday  night  and  to-night  on  the  Victor  talk- 
ing machine  is  made  possible  through  the  gen- 
erosity of  Albert  E.  Smith,  president  of  the  Wis- 


New  York,  March  \5,  1908. 


consin  Music  Co.,  and  his  operator,  Mr.  Schultz. 
To-night  they  are  loaning  us  the  beautiful  Victor 
Victrola  machine,  together  with  some  very  rare 
and  beautiful  records.  When  it  is  possible  to 
bring  to  our  hearing  the  voices  of  such  world 
famous  singers  as  Caruso,  Melba,  Patti,  Abott, 
Homer,  Scotti,  Plancon  and  Gogorza  one  is 
thankful  to  be  living  in  an  age  when  ingenuity 
and  science  have  multiplied  the  profit  and  pleas- 
ure of  the  world  a  thousand  fold  in  these  won- 
derful mechanical  records  of  the  most  glorious 
■('Dices  God  has  made.  The  Bi-otherhood  hereby 
express  their  appreciation,  not  only  of  the  above 
mentioned  gentlemen,  but  also  of  the  willing  and 
valuable  aid  of  our  choir,  and  the  organists,  Mr. 
Weaver,  and  Misses  Ely  and  Ryan." 


STARR  SEARCHING  PHILIPPINES 

For  Caucasian  Race — Will  Utilize  Talking  Ma- 
chines and  Records  in  This  Worthy  Ex- 
pedition— Will  Also  Visit  the  Lolos. 


Frederick  Starr,  of  the  University  of  Chicago, 
has  left  for  the  Far  East  in  search  of  an  un- 
known Caucasian  race,  supposed  to  exist  in  the 
Philippines.  He  will  spend  three  months  in  the 
study  of  the  islanders,  and  possibly  may  go  to 
Inland  China,  where  the  Lolos,  another  mys- 
terious white  race,  exists.  For  many  years  it 
has  been  one  of  Prof.  Starr's  ambitions  to  go  to 
China  and  live  among  the  Lolos,  who  are  savages 
of  a  low  type.  No  one  has  dared  to  go  among 
them. 

Prof.  Starr  said  he  would  carry  no  firearms 
during  his  visit  to  the  mysterious  races.  He, 
however,  will  take  with  him  several  talking  ma- 
chines with  which  he  will  record  the  new  lan- 
guages. 


HUMAN  VOICE  ON  PAPER. 

Canadian  Minister  Working  on  Invention  with 
Sound  Waves. 


(Special  to  The  Talking  Machine  World.) 
New  Westminster,  B.  C,  March  4,  1908. 

The  Rev.  W.  H.  Loree,  who  is  at  present  stay- 
ing in  this  city,  has  been  working  for  some  time 
on  an  invention  that  he  claims  will  convert  sound 
waves  into  light  waves  and  vice-versa.  Recently, 
he  says,  he  sent  the  result  of  his  experiments  to 
a  noted  inventor  in  the  East  and  has  received 
encouragement  from  him  and  also  a  commercial 
oflier  for  the  invention. 

At  present  the  instrument  makes  it  possible 
for  the  human  voice  to  be  produced  on  paper  in 
the  form  of  sound  characters,  which  would  need 
to  be  learned  just  as  shorthand  now  is.  But  it  is 
Mr.  Loree's  intention  to  continue  the  experiments 
for  spoken  sounds  until  he  can  make  it  possible 
to  be  immediately  transferred  to  known  charac- 
ters. 

The  possibilities  of  such  an  invention  are  easy 
to  be  seen.  For  instance,  a  man  will  be  able 
to  talk  to  his  typewriting  machine  through  this 
instrument,  and  when  he  has  finished  calking  his 
letter  will  be  written,  or  he  may  go  to  the  tele- 
pnone  and  speak  to  his  friend  far  away  and  if 
the  friend  is  not  there  the  invention  will  leave 
the  written  message  just  as  it  was  spoken. 


TOLSTOY  TO  SEND  RECORD  TO  EDISON. 


A  despatch  from  Russia  says  that  Count  Leo 
Tolstoy  has  received  from  Thomas  A.  Edison  a 
phonograph  of  the  latest  and  most  approved  pat- 
tern. With  the  instrument  came  a  letter  from 
the  American  inventor  expressing  his  high  re- 
gard for  Count  Tolstoy  and  requesting  that  the 
Russian  author  send  him  a  phonographic  record 
of  his  own  voice.  Consequently  Count  Tolstoy 
will  return  a  cylinder  bearing  several  interpre- 
tations of  the  text  of  the  Gospel.  He  will  speak 
in  English,  a  language  of  which  he  is  master. 


Price  Ten  Cent 


TALKER  TO  REPLACE  ORCHESTRA. 


The  Experiment  Tried  by  David  Belasco  of 
Abolishing  the  Orchestra  Not  Proving  En- 
tirely Satisfactory — Why  Not  an  Intelligent 
Use  of  an  Expensive  Talking  Machine  to 
Supply  the  Requirements  of  the  Play  and 
the  Needs  of  the  Audiences? 


Under  the  impression  that  the  general  tone  of 
his  plays  was  hurt  through  the  fact  that  the 
orchestra,  before  the  performance  and  during  the 
intermissions  between  acts,  played  selections  not 
in  harmony  with  the  crharacter  of  the  piece, 
David  Belasco,  the  New  York  playwright  and 
manager,  has  abolished  the  orchestras  in  both 
his  Belasco  and  Stuyvesant  theatres,  and  the 
audience  now  has  to  worry  along  in  uncomfort- 
able silence  during  that  portion  of  the  evening 
when  the  play  is  not  going  on. 

"The  Warrens  of  Virginia,"  now  playing  at  the 
Belasco,  and  declared  by  critics  to  be  a  very 
creditable  production,  has  shown  far  less  drawing 
power  than  other  plays  presented  at  that  theater, 
and  according  to  certain  persons  its  want  of  pa- 
tronage may  be  ascribed  to  the  fact  that  the 
music  is  missed  by  the  audience,  who  fidget 
during  the  waits  and  seem  to  feel  bound  to  pre- 
serve a  most  mournful  silence. 

Other  managers^  of  even  less  renown  than  Mr. 
Belasco,  have  realized  the  fact  that  the  general! 
repertoire  of  the  average  theater  orchestra  was 
not  in  harmony  with  the  play  produced,  and 
have  had  special  suites  written  and  arranged  by 
prominent  composers.  A  still  better  plan  has 
been  adopted  by  certain  western  managers,  how- 
ever, men,  by  the  way,  who  could  not  afford  to 
have  special  music  written  for  every  play  pro- 
duced, and  that  is  to  purchase  a  high-grade  talk- 
ing machine  and  a  liberal  supply  of  high-class 
records.  When  the  tenor  of  the  play  was  dra- 
matic and  thrilling,  a  brilliant  march  could  be 
reproduced  on  the  talker,  and  when  the  action  of 
the  piece  was  of  a  sentimental  nature,  a  soft,  or 
pathetic  selection  could  be  rendered  at  will,  with- 
out rehearsing  and  fear  of  unsatisfactory  re- 
sults. 

While  the  fact  that  a  good  orchestra  costs 
from  $250  to  $400  per  week  to  maintain — as  much 
or  more  as  an  entire  and  permanent  talking 
machine  outfit — influences  certain  managers  to 
dispense  with  human  musicians,  in  the  case  of 
Mr.  Belasco  it  is  not  a  question  of  cost,  as  is 
readily  realized  when  his  style  of  staging  and 
maintaining  his  productions  is  considered. 

While  the  time  may  be  far  distant  when  talk- 
ing machines  will  supplant  theater  orchestras, 
the  change  seems  to  be  slow  but  sure,  and  the 
continuous  improvement  in  talking  machines 
tends  to  hasten  the  end. 


REPORTER  USES  TALKING  MACHINES. 


(Special  to  The  Talking  Machine  World.) 

Hartford  City,  Ind.,  Feb.  28,  1908. 
In  order  to  save  time  and  expedite  his  work, 
Hormer  Ormsby,  reporter  of  the  Wells-Blackford 
Circuit  Court,  has  spent  $200  for  talking  ma- 
chines, to  be  used  in  preparing  transcripts  of 
cases  carried  up  on  an  appeal.  Court  Reporter 
Ormsby  translates  his  shorthand  notes  while 
talking  into  the  receiver  of  one  of  the  machines, 
and  it  is  recorded  on  a  regular  phonograph 
record.  The  record  is  then  placed  on  the  other 
machine  and  it  is  repeated  verbatim  and  is  taken 
down  by  another  stenographer.  Reporter  Orms- 
by's  work  is  so  heavy  that  he  does  not  find  time 
to  make  the  transcripts  himself,  and  he  has  de- 
vised this  means  as  a  time-saver. 


You  have  no  idea  of  the  number  of  extra  sales 
you  can  make  until  you  try  systematically  call- 
ing people's  attention  to  things  they  did  not  come 
to  buy. 


4 


THE  TALKING  INIACHINE  WORLD. 


THE  FUTURE  OF  THE  TALKER 


Discussed  in  a  Very  Interesting  Manner  by 
Henry  Seymour — His  Views  on  Disc  and  Cyl- 
inder Records — Says  the  Latter  Contains  the 
Greatest  Potentialities,  but  That  the  Disc 
from  a  Purely  Commercial  Aspect  Has  a  De- 
cided Advantage. 


It  will  be  generally  conceded  that  the  talking 
machine  is  passing  through  a  critical  period  of 
its  history.  Years  ago,  the  novelty  of  sound  re- 
production by  mechanical  means  was  so  great 
that  the  public  literally  clamored  for  anything  in 
the  ■  shape  of  a  record,  regardless  of  intrinsic 
merit.  Gradually  the  public  have  been  educated 
to  the  possibilities  of  the  phonographic  art,  aided 
by  the  keen  rivalry  of  manufacturers  in  the  in- 
troduction of  newer  and  improved  processes; 
and,  whereas,  at  one  time,  it  was  deemed  a  great 
favor  on  a  dealer's  part  to  play  a  record  for  the 
customer's  approval,  it  is  now  certain  that  the 
average  buyer  not  only  makes  it  a  sine  qua  non 
to  hear  a  record  played  through  before  purchase, 
but  he  is  most  exacting  to  please,  and  severely 
critical,  both  as  regards  the  rendition  of  the 
musical  selection  and  the  technical  faults,  as 
measured  by  the  highest  standard,  in  the  record- 
ing and  in  the  duplicated  product.  The  outcome 
of  this  is  that  enormous  advances  have  been 
made  in  the  art,  both  in  the  cylinder  and  disc 
forms,  and  It  seems  well-nigh  impossible  to  at- 
tain to  much  more  excellence  on  present  lines. 
It  is  just  this  circumstance  which  has  made  a 
crisis  possible,  for  all  the  time  any  marked  im- 
provement in  sound  reproduction  was  forthcom- 
ing, increased  interest  was  aroused,  and  a  further 
lease  of  life  was  given  to  the  business. 

Another  equally  important  factor  in  the  popu- 
larity of  the  talking  machine  has  been  the  les- 
sening of  manufacturers'  cost  in  production 
simultaneously  with  the  advance  of  applied  jroc 
esses,  and  this  has  naturally  engendered  a  more 
extensive  market,  says  Henry  Seymour,  in  The 
Phono  Trader.  Price  reduction  has,  however, 
now  reached  such  a  point  that  it  is  reasonably 
doubtful  whether  it  can  go  much  farther.  With 
regard  to  cylinders,  the  nimble  ninepence  seems 
to  be  the  limit  of  the  paying  point,  when  the  cost 
of  distribution  is  taken  into  account,  for  the 
manufacturers  cannot  possibly  realize  more  than 
about  half  that  sum,  while  having  an  expensive 
up-keep  to  maintain.  The  great  boom  has  been 
and  gone,  and  things  are  likely  to  settle  down 
soon  in  steadier  channels  and  with  greater  sta- 
bility. 

There  can  be  no  doubt  that  the  disc  record  Is 
rapidly  advancing  in  public  favor.  Apart  from 
any  question  of  wisdom  in  the  election  of  this 
course  by  the  public  taste — upon  which  I  may 
animadvert  at  another  time — the  disc  record  is 
beset  with  practically  the  same  difficulties  as  the 
cylinder,  from  a  commercial  point  of  view;  and 
when  it  is  considered  that  a  really  good  disc 
record  is  obtainable  for  the  sum  of  two  shillings, 
one  wonders,  with  the  rising  price  of  shellac — 
which  up  to  now  is  an  essential  ingredient  in 
disc  record  compositions  and  which  the  extensive 
use  in  disc  records  has  sent  up — how  much  lower 
in  price  it  will  be  possible  to  go  at  a  manufac- 
turing profit.  An  economy  of  material  is,  of 
course,  secured  in  the  double-sided  discs,  but  the 
tendency  is  to  reduce  the  price  of  these  to  that  of 
the  average  single-sided  record,  which  means  that 
one  selection  is  thrown  In  for  the  purchase  of 
the  other,  and  as  this  costs  money  to  produce,  it 
will  inevitably  lower  the  margin  of  profit  to  the 
manufacturer  on  his  general  output.  The  up-to- 
date  manufacturers  economize  the  use  of  shellac 
by  using  stock  material  of  coarser  substance  and 
covering  the  recorded  surface  with  a  shellac 
glaze. 

It  seems  obvious  that  the  progress  of  the 
phonographic  art  is  more  seriously  deterred  by 
financial  and  commercial  consideration  than  by 
the  purely  technical.  Even  the  progress  we  have 
reached  is  due  more  to  commercial  evolution 
than  to  a  studied  effort  toward  perfectabllity. 
Take,  for  instance,  the  old  process  of  mechanical 
duplication  in  the  matter  of  cylinder  records. 


The  wear  and  tear  of  the  master,  to  which  it 
was  subjected,  coupled  with  the  great  difficulty 
and  next  to  impossibility  of  obtaining  a  faithful 
replica  by  tracing,  became  so  irksome  and  so 
expensive  through  the  multiplication  of  masters 
that  the  method  of  molding  records  from  a  metal- 
lic negative  or  matrix  was  introduced,  and  it 
was  then  found  that  not  only  was  the  original 
copied  with  fidelity,  but  almost  an  unlimited 
number  of  copies  could  be  secured  without  mate- 
rial injury  to  the  mold;  the  tone  of  the  molded 
product  was  also  found  to  be  considerably  im- 
proved and  increased,  on  account  of  the  ability 
to  use  a  much  harder  wax  in  molding  than  was 
possible  in  recording.  These  advantages  were 
certainly  not  foreseen  at  the  outset. 

It  was  similar  with  regard  to  the  disc.  The 
early  disc  masters  were  made  on  plates  of  zinc, 
thinly  coated  with  a  viscous  acid  resistant,  and 
recorded  by  the  etching  process.  They  were  then 
embossed  by  means  of  chromic  or  other  suitable 
acid,  and  when  the  completed  product  reached 
the  market,  after  being  pressed,  there  was  often 
more  scratch  than  melody.  The  duplication  of 
records  by  this  process  was  altogether  too  limited 
and  troublesome,  and  the  electrolytic  process 
superseded  it  in  like  fashion.  The  common 
method  of  recording  disc  masters  now  is  by 
means  of  wax,  or  more  correctly  speaking,  metal- 
lic soap  blanks;  these  are  afterward  copied  by 
electro-deposition  in  a  sulphate  of  copper  solu- 
tion, and  subsequently  protected  and  case-har- 
dened by  a  fine  film  of  nickel-plate,  in  order  to 
withstand  both  the  oxidizing  elements  in  the 
composition  of  which  the  record  is  to  publicly 
appear,  and  the  severe  squeeze  by  the  hydraulic 
press,  to  which  it  has  to  be  subjected  on  account 
of  its  superficial  area.  As  a  result  disc  record 
manufacturers  have  acquired  by  the  later  process 
a  superior  tone  and  a  large  diminution  of  the 
foreign  surface  noise;  and  in  conjunction  with 
the  modern  tone-arm  and  insulated  sound-box 
they  have  reduced  mechanical  friction  to  a  mini- 
mum. 

On  account  of  the  larger  diameter  on  the  re- 
corded portion  of  the  disc,  the  tone  is  broadened 
and  increased  in  volume.  But  by  the  very  ex- 
igencies of  disc  recording,  nothing  like  the  same 
quality  of  detail,  and  consequently  of  tone,  can 
be  so  faithfully  secured  as  by  the  method  ordi- 
narily employed  in  the  recording  of  cylinders. 
From  the  technical  outlook,  it  is  an  open  ques- 
tion whether  we  do  not  get  nearer  to  nature  on 
the  smaller  diameter  of  the  cylinder  than  on  the 
larger  and  more  favorable  diameter  of  the  disc. 
This  circumstance  alone  speaks  volumes  in  favor 
of  the  cylinder,  or  direct  method  of  recording, 


against  the  disc  (needle  type).  The  comparative 
"thinness"  of  tone  in  the  cylinder  is  wholly  due 
to  the  restricted  diameter,  and  those  who  remem- 
ber the  best  examples  of  the  larger  or  concert 
sized  cylinders — even  though  they  were  not  re- 
corded with  the  latter-day  processes,  and  were 
duplicated  by  the  old  mechanical  method — will 
confess  that  the  best  results,  both  in  volume  and 
quality,  yet  obtained  by  any  system  were  reached 
in  those,  yet  their  bulky  size  and  price  militated 
against  their  general  adoption  in  favor  of  the 
gold-molded  cylinder  of  the  present  time.  We  are 
thus  face  to  face  with  a  difficulty  when  we  seek 
to  form  a  correct  judgment  as  to  the  respective 
merits  of  the  cylinder  and  disc,  more  especially 
when  we  try  to  answer  the  question,  which  of 
the  two  forms  of  reproduction  will  eventually 
supersede  the  other.  From  the  scientific  stand- 
point the  cylinder  of  large  diameter  contains 
the  greater  potentialities,  but  viewed  from  the 
purely  commercial  aspect,  the  disc  (needle  or 
sapphire  played)  would  appear  to  have  a  de- 
cided advantage. 


A  HORN  THAT  IS  MUCH  IN  FAVOR. 


W.  L.  Lougee,  manager  of  the  talking  machine 
department  of  the  J.  Spaulding  &  Sons'  Co., 
Rochester,  N.  H.,  was  a  recent  visitor  to  New 
York,  and  in  the  course  of  a  chat  in  The  World 
sanctum  expressed  himself  as  well  pleased  with 
the  way  in  which  the  Spaulding  linen  fiber  horns 
have  found  favor  with  the  trade.  They  are  now 
handled  by  all  the  leading  jobbers,  who  speak 
in  the  highest  terms  of  their  acoustic  properties. 
They  are  finished  in  dark  quartered  oak  and  ma- 
hogany and  made  without  joints  or  seams,  thus 
rattle  and  vibration  are  dissipated.  The  Spauld- 
ing &  Sons'  Co.  are  one  of  the  leading  fiber  con- 
cerns in  the  country,  and  they  placed  this  horn 
on  the  market  only  after  being  fully  convinced 
of  its  absolute  merits. 


WHAT  MENTION  IN  THE  WORLD  WILL  DO. 


In  the  January  issue  of  The  World  we  pub- 
lished a  short  notice  of  a  very  clever  calendar 
issued  hy  L.  R.  Porter,  the  well-known  talking 
machine  man,  of  Brockton,  Mass.,  and  in  this 
connection  he  writes  us  the  following  letter: 

"Gentlemen — Just  to  let  you  know  what  a  little 
line  in  your  valuable  paper  will  do,  I  would  ad- 
vise that  we  have  received  requests  for  our  cal- 
endars from  all  parts  of  the  world.  As  these  cal- 
endars (mailed)  cost  us  about  20  cents  each 
we  only  ordered  a  few  hundred  for  our  own 
trade,  and  therefore  have  to  answer  them  all, 
same  as  the  enclosed  card,  which  you  will  kindly 
drop  in  the  mail  for  us,  after  you  have  read  it." 


ATTENTI  ON  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

B  D I  S  O  IN  PHOINOQRAPHS 
VICTOR  MACHIINBS 

ONE   SHIPMEIVT-OINE  EXPRESSAQE 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREIVIOINT    ST.,    BOSTON,  MASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINES,  Records  and  all  Supplies 


Eastern  Agents  for  HERZOG  DISK  and 
CYLINDER    RECORD  C.\BINETS 


THE  TALKING  MACHINE  WORLD. 


5 


$300 


Cabinet  of  specially  selected,  richly  figured  Laguna  mahogany. 
Doors- in  "V"  paneling,  perfectly  matched.  Ornamented  with  elab- 
orate carvings,  embellished  with  antique  gold  leaf.  Metal  parts 
heavily  gold-plated,  satin  finish. 

Concealed  horn ;  sound  amplifier  within  the  cabinet.  Tone- 
volume  increased  or  diminished  by  opening  or  closing  small  doors  at 
top.    Albums  for  150  records,  and  drawer  for  accessories. 


Victor=Victrola  XX 

(Louis  XV  design) 


A  Royal  Opportunity  for  You 

Mr.  Dealer: 

The  Victor-Victrola  is  already  a  grand  selling  success ; 
and  this  new  Victor-Victrola  XX  opens  up  a  new  and  rich  field 
of  business  for  you. 

You  can  sell  the  Victor-Victrola  XX  to  many  people  whom 
you  could  not  interest  even  in  a  Victor  VI. 

The  artistic  beauty  and  great  musical  possibilities  of  this  latest 

design  instantly  impress  every  one  who 
sees  and  hears  it. 


VICTOR-VICTROLA  XX 

(Open) 


There  are  few  people  with  any 
sense  of  beauty  or  love  for  good  music  but  would  be  glad  to  have 
this  superb  instrument  in  their  homes. 

Right  in  your  territory  there  are  many  good  prospects  for 
the  Victor-Victrola  XX. 

The  profit  is  liberal,  and  every  instrument  sold  means  large  and 
continuous  sales  of  Red  Seal  records,  thus  increasing  your  permanent 
business. 

It  will  pay  you  well  to  push  this  instrument 

hard. 

The  Victor-Victrola  XX  is  ready  for  delivery. 
Write  to  your  distributor  for  full  information.  Now 
is  the  selling  season.    Write  to-day. 

Victor  Talking  Machine  Co.,  Camden,  N.  J. 

Berliner  Gramophone  Co.  of  Montreal,  Canadian  Distributors 


Full  information  can  be  obtained  from  the  following  Victor  dealers: 


Bangor,  Me  

Birmingham,  Ala.. 


Brooklyn,  N.  Y.... 
Buffalo.  N.  Y  


Albany,  N.  Y  Finch  &  Hahn. 

Altoona.  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Alexander-EIyea  Co. 

Phillips  &  Crew  Co. 

Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 
.  M.  H.  Andrews. 
.E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 
.American  Talking  Machine  Co. 
.W.  D.  Andrews. 
Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  O  The  Klein  &  Heflelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 
The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland.  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 
Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Knight-Campbell  Music  Co. 

Hext  Music  Co. 
Des  Moines,  Iowa. .. .Jones  Piano  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

^uluth,  Minn  French  &  Bassett. 


El  Paso,  Tex  

Galveston,  Tex  

Grand  Rapids,  Mich 

Harrisburg,  Pa  

Honolulu,  T.  H  

Indianapolis,  Ind.-- 

Jacksonville,  Fla  

Kansas  City,  Mo  


Little  Rock,  Ark.. 

Lincoln,  Neb  

Los  Angeles,  Cal. 
Memphis,  Tenn.. 


Milwaukee,  Wis... 
Minneapolis,  Minn. 

Mobile,  Ala  

Montreal,iCanada. . 
Nashville,  Tenn  ... 

Newark,  N.  J  

Newark,  O  

New  Haven,  Conn 
New  Orleans,  La. . . 


New  York,  N.  Y, 


.W.  G.  Walz  Co. 
.Thos.  Goggan  &  Bro. 
.J.  A.  J.  Friedrich. 
.S.  A.  Floyd. 
.Bergstrom  Music  Co. 

C.  Koehring  &  Bro. 

Metropolitan  Talking  Machine  Co. 

■  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

.O.  K.  Houck  Piano  Co. 
.  Ross  P.  Curtice  Co. 
.Sherman,  Clay  &  Co. 
.O.  K.  Houck  Piano  Co. 

E.  E.  Forbes  Piano  Co. 
.Lawrence  McGreal. 
.Minnesota  Phonograph  Co. 
.Wm.  H.  Reynalds. 

Berliner  Gramophone  Co.,  Ltd. 

0.  K.  Houck  Piano  Co. 
.Price  Phono.  Co. 

Ball-Fintze  Co. 

.Henry  Horton. 

.Nat'l  Auto.  Fire  Alarm  Co. 
Philip  Werlein,  Ltd. 

.Blackman  Talking  Machine  Co. 
Sol  iUoom,  Inc. 
C.  Kruno  &  Son.  Inc. 

1.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Chas.  H.  Ditson  &  Co. 
The  Jacot  Music  Box  Co. 
Landay  Brothers. 

The  Kegina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  ft  Export  Co. 


Omaha,  Neb  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 

Peoria,  III  Chas.  C.  Adams  &  Co. 

Philadelphia.  Pa  J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Louis  Buehn  &  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  Pittsburg  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 
Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond.'Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah.  .Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal- ■•■  Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  &  Leete. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D   Talking  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman-Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co- 

St.  Louis  Talking  Machine  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

A.  J.  Rummel  Arms  Co. 

Whitney  &  Currier  Co. 
Washington,  D.C  John  F.  Ellis  &  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


DOMINATES  SAVAGE  BEASTS.  . 

The  Power  of  the  Talking  Machine  Again  Re- 
vealed Most  Convincingly  by  a  Wancering 
Peddler  Who  Kept  a  Pack  of  Savage  Wolves 
in  Subjection  by  This  Means. 


There  have  been  accounts'  of  the  talking  ma- 
chine aiding  hunters  through  reproducing  the 
calls  of  wild  fowl  and  stories  galore  where  the 
tones  of  savage  beast  and  often  more  savage  men 
have  been  recorded  amid  thrilling  experiences, 
tut  the  prize  must  be  awarded  for  a  story  which 
comes  to  us  from  Two  Harbors,  Minn.,  wherein 
is  described  how  a  wandering  pedler  kept  a 
pack  of  savage  wolves  in  subjection  with  the 
tones  of  a  talker. 

Adam  Jonas  Sekah  has  visited  the  lumber 
camps"  and  homesteads  in  the  great  northwest 
regularly  for  over  a  decade,  selling  cheap  jew- 
elry, trinkets,  etc.,  without  any  particularly  stir- 
ring '  adventures. 

One  day  recently  he  left  a  camp  where  he  had 
-been  plying  his  trade,  to  walk  to  one  several 
miles  distant.  Owing  to  the  open  winter  the 
wolves  that  infest  that  section  have  been  unable 
to  capture  a  sufficient  number  of  fleet-footed 
deer  and  other  game  to  ward  off  starvation  and 
consequently  have  been  only  too  anxious  to  make 
a  meal  of  any  traveler  they  could  overcome.  The 
lumbermen  warned  Sekad  not  to  attempt  the 
trip  so  near  nightfall,  but  with  business  in  pros- 
pect he  decided  to  risk  the  trail,  hauling  his 
ware  on  a  small  sled. 

He  had  not  traveled  an  hour  before  he  dis- 
covered that  he  had  lost  the  trail  with  no  chance 
of  picking  it  up  again  In  the  night. 

On  his  toboggan  he  had  a  talking  machine, 
carried  to  amuse  the  camp  inmates  at  night  and 
thus  popularize  himself.  He  recalled  the  chann 
with  which  music  is  said  to  influence  the  most 
savage  breast.  He  quickly  pushed  a  delapidated 
table  in  the  shack  to  the  door,  grabbed  the  ma- 
chine, got  it  in  working  order,  slipped  in  a 
record,  and  just  as  the  first  of  the  pack  reached 
the  threshold,  it  commenced  a  rollicking  minstrel 
melody.  The  effect  was  magical.  With  the  first 
whirl  of  the  machine,  the  astonished  leader 
jumped  in  the  air  as  if  shot  and  retreated  to 
a  safe  distance,  and  the  balance  of  the  pack 
dropped  on  their  haunches  in  astonishment. 

Sekah  ran  the  record  through  a  couple  of  times 
and  then  changed  it  quickly  to  one  of  the  marine 
band.  The  pack  grew  uneasy,  but  were  held  as 
if  fascinated.  Others  came  creepUng  in  from 
the  shadows  and  in  a  short  time  there  was  an 
audience  the  like  of  which  no  other  musician 
ever  entertained.  He  estimated  that  there  were 
thirty-odd  wolves  in  the  pack.  He  gave  them 
everything  from  "Whistling  Mike"  to  Italian 
opera,  or  from  a  coon  breakdown  to  a  bugle 
call. 

One  record  would  produce  a  chorus  of  howls; 
at  the  next  they  would  indicate  their  pleasure 
by  playful  antics  and  sawed-off  yelps.  Again 
they  would  crouch  as  if  in  terror,  and  at  the 
next  would  sit  on  their  haunches  and  listen  with 
dignified  attention. 


At  times,  when  he  attempted  a  momentary 
lay-off,  they  advanced  to  the  door  with  threaten- 
ing mien,  every  hair  on  their  backs  bristling, 
and  their  great  fangs  laid  bare.  Ragtime  was 
received  with  dignified  solemnity  and  church 
music  induced  the  most  ridiculous  capers.  For 
several  hours  they  kept  Sekah  busy.  Sekah  be- 
came tired,  but  life  was  sweet  and  he  kept  on 
amusing  the  pests.  He  finally  tried  a  new  piece 
written  in  Duluth  and  which,  by  the  way,  is 
used  by  the  brass  bands  in  that  city  during  the 
present  campaign. 

When  this- was  reached  the  pack  slunk  away 
in  the  brush,  and  soon  the  only  evidence  of  their 
having  attended  the  entertainment  was  the 
packed  snow  in  the  clearing. 

Sekah  managed  to  build  a  fire  in  the  remains 
of  an  old  stove  in  the  shack  and  kept  watch  all 
night,  with  the  horn  of  the  machine  protruding 
from  the  doorway  like  a  13-inch  cannon  on  Fight- 
ing Bob  Evans'  flagship.  In  the  morning  he  re- 
traced his  steps  to  the  camp  he  had  left  the  night 
before,  none  the  worse  for  his  adventure,  but 
with  a  fund  of  experience  the  like  of  which  no 
other  man  could  relate. 


PHONOGRAPHS  TEACH. 


Give  Beverly  Pupils  Correct  Accent  in  French 
and  German. 


Phonographs  are  to  be  used  in  the  language 
department  at  the  Beverly  High  School,  Boston, 
Mass. 

Talking  machines  have  been  purchased  by  the 
school  department  with  a  full  assortment  of 
French  and  German  records,  and  the  students 
are  expected  to  be  able  to  obtain  a  better  under- 
standing of  the  correct  pronunciation  of  the  lan- 
guages through  the  use  of  the  records  made  b}^ 
famous  teachers  of  the  languages. 

There  are  over  seventy  records  in  the  two  lan- 
guages and  the  outcome  of  the  experiment  will 
be  watched  with  much  interest  for  the  Beverly 
school  is  the  first  in  Essex  county  to  introduce 
talking  machines  as  an  aid  to  the  study  of  French 
and  German. 


FIRST  TIME  TALKER  WAS  ATTACHED. 


Some  people  are  musically  inclined  and  seek 
to  hear  all  of  it  they  can,  while  others  have  it 
forced  upon  them  whether  or  no,  as  was  the  case 
in  Wausau,  Wis.,  as  told  by  the  Herald  of  that 
city:  "The  latest  acquisition  to  the  sheriff's  of- 
fice is  a  graphophone,  which  found  its  way  into 
that  official's  sanctum  through  the  instrumental- 
ity of  an  attachment.  A  merchant  of  the  city 
was  unable  to  collect  a  certain  sum  of  money 
from  another  resident,  and  a  member  of  the 
sheriff's  force  was  authorized  to  take  all  the  prop- 
erty not  exempt  from  attachment,  which  proved 
to  be  a  graphophone  and  a  dozen  and  a  half  rec- 
ords. The  officers  of  the  law  are  often  called 
upon  to  perform  duties  of  this  kind,  but  this  was 
the  first  time  that  a  talking  machine  was  in- 
cluded in  the  list  of  articles  attached." 


NEW  ZONOPHONE  JOBBERS. 

The  Ewing  Company  Have  Arranged  to  Handle 
the  Products  of  the  Universal  Talking  Ma- 
chine Mfg.  Co.  in  New  York  City — Plans  and 
Purposes  Explained. 


The  latest  arrival  in  New  York's  jobbing 
circle  is  the  Ewing  Co.,  formerly  the  New  York 
&  Lima  Trading  Co.,  whose  temporary  offices 
and  stock  rooms  are  at  203-205  West  Broadway, 
this  city.  This  company  will  handle  the  com- 
plete product  of  the  Universal  Talking  I\Iachine 
Mfg.  Co.,  of  Newark,  N.  J.,  and  will  devote  their 
whole  attention  to  supplying  the  wants  of  the 
trade  in  these  goods.  The  officers  are  Joseph 
Ewing,  president;  F.  E.  Repplier,  secretary; 
C.  D.  Mahoney,  treasurer. 

In  a  chat  with  The  World  Mr.  Ewing  said: 
"For  some  time  I  have  been  contemplating  en- 
tering the  talking  machine  business,  and  after 
investigating  the  field  thoroughly,  decided  to 
take  up  the  Zonophone  line,  both  on  account  of 
its  high  standard  of  perfection  and  because  it 
seemed  to  offer  bigger  possibilities  in  the  future 
for  dealers  as  well  as  jobbers.  As  to  our  future 
plans,  they  can  be  stated  in  a  nutshell:  carry- 
ing but  the  one  line,  we  shall  make  it  a  point 
to  always  have  on  hand  everything  that  is  listed 
in  the  catalog.  We  shall  wholesale  only,  and 
our  entire  force,  including  a  large  staff  of  sales- 
men, will  devote  their  attention  exclusively  to 
the  dealers,  as  I  am  a  firm  believer  in  the  say- 
ing, 'one  cannot  serve  two  masters.'  On  or  about 
April  first  we  are  planning  to  move  into  larger 
and  more  commodious  quarters  on  Warren 
street,  which  being  in  the  jobbing  section,  will 
be  convenient  for  the  visiting  trade,  who  will 
always  find  a  warm  welcome  awaiting  them." 


THERE  MUST  BE  CO-OPERATION. 

Successful  mcdern  business  is  nothing  more 
than  anticipating  demands  and  being  ready  to 
supply  them  before  the  other  fellow  wakes  up. 
But  the  shrewdest  buyer,  the  cleverest  advertis- 
ing, the  most  progressive  merchant  cannot  do  it 
alone,  if  there  is  not  hearty  co-operation  on  the 
part  of  employees.  There  must  be  watchfulness, 
willingness  and  courtesy  as  well  as  push  and 
determination  to  get  results.  Then,  wnen  a 
vacancy  occurs  higher  up  in  the  ranks,  you'll  be 
ready  to  step  in,  big  enough  to  fill  it,  and  com- 
petent enough  to  keep  it.   Keep  step! 


While  Tetrazzini  is  delighting  New  York  with 
her  living  voice,  London  is  being  regaled  with 
her  preserved  notes  by  means  of  the  talking 
machine.  A  talker  concert  was  given  recently 
in  the  White  Room  of  the  Savoy  Hotel,  a  dozen 
records  of  the  great  singer's  voice  being  repro- 
duced. Society  has  taken  up  the  craze  and  Tet- 
razzini concerts  a  la  talking  machine  are  quite 
the  rage. 


Taylor  Bros,  have  been  appointed  jobbers  for 
the  Universal  Talking  Machine  Co.  in  Houston, 
Tex. 


The  Gibbs  Stop  Attachment  for  Edison 


HOME  and 
STANDARD 


Phonograph 


(Patented) 


HOME 
PMONOGRAPH 


iMM!!!«!lll!l!!Hl|!l!lliniimHl!im!milWl«f 


This  is  the  only  device  on  the  market  having  an  indicator  that 
can  be  instantly  set  to  accommodate  any  record  in 

the  Edison  catalogue  and  automatically  stops  the  machine  when  the 
music  is  finished ;  thereby  preventing  the  sapphire  from  being 
damaged  in  running  over  the  end  of  the  record. 


NolhinR  to  break  or  Ret  out  of  order.  Can 
be  applied  in  less  (ban  a  minute,  and  requires  no 
tools  exeept  an  ordinary  screw  driver. 

Retail  Prices  of  Attachments — For 
"Standard"  Phonograph,  $1.00  each;  for 
"Home"  P]>onograph,  $1.60  each. 


ORDER  FROM  YOUR/JOBBER 

\\V  will  send  lucpaiil  to  any  tUnlcr  a 
sample  allachnu-nt  for  ttic  "Standard"  on 
receipt  of  50c.,  or  for  the  "Home,"  76c. 


Does    not  mar  or   injure   the  phonograph 
but  adds  to  its  appearance. 
Made  of  metal  and  nickel-plated. 

Dealtrs  Profit  is  100% 

(Each  .•\ttachmcnt  Guaranteed.) 

The  Gibbs  Mfg.  Go. 

CANTON,  OHIO 


THE  TALKING  MACHINE  WORLD. 


7 


List  of  New  Victor  Records 

for  April 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


5326 
5363 

5331 
5308 


5370 
5882 

5371 

5303 

5372 

5381 

5350 
5376 

5373 


S-inch  35  cents 

"Shoulder  Arms"  March  (Rose)  

 Arthur   Pryor's  Baiul 

Victor  Minstrels  No.  9.  iutroducing 
"Broncho  Buster"  and  "Pride  of  the 

"    Prairie"   Victor  Minstrel  Company 

Down  in  the  Old  Cherry  Orchard 
(Henry)   Haydn  Quartet 

Happy  Days — Flute  and  Oboe  Duet 
(Strelezlu)   Lyons  and  Trepte 

10-inch  60  cents 

Miss  Dixie  (Hager)  .  .Arthur  Pryor's  Band 

Dream  of  Happiness  Waltz..  

 Arthur  Pryor's  Band 

Darkies'    Jubilee    (Pastimes    on  the 

Leyee)  (Turner)   -  Victor 

Orchestra    (VV.   B.   Rogers,  Conductor) 

Angel's  Serenade — Violoncello  Solo 
(Braga)   Victor  Sorlin 

My  Starlight  Maid  (Klein)  

'   Harry  Macdonough 

The   Nightingale's   Song    (from  "The 

Tyrolean")  (Zellerl  .  .  .  .Corinne  Morgan 
Venetian  Song   (Tosti)  Alan  Turner 

Toreador  Song  from  "Carmen"  (Bizet) 
  Alan  Turner 

I'm  Afraid  to  Come  Home  in  the  Dark 
(Van  Alstyne)  Clarice  Vance 


Ifour  IVeTT  "Merry  Willow"  Record.s 

."391     Vilia  Song  (from  "The  Merry  Widow") 

(Franz  Lehar)   Elise  Stevenson 

5394    Maxim's   (from  "The  Merry  Widow") 

(Franz  Lehar)  Harry  Macdonough 

5389    The     Cavalier     (from     "The  Merry 

Widow")    (Franz  Lehar)  

 Miss  Stevenson  and  Mr.  Stanley 

5392    Women   (from  "The  Merry  Widow") 

(Franz  Lehar)  Peerless  Quarlet 


53S7    Will  He  Answer  Goo  Goo?  (Meher)  .  . 

  Ada  Jones 

5375    Rain-iu-the-Face  (Burt)  Billy  Murray 

5383  Bavarian  Yodel   (The  Waterfall)  

 Macdonough  and  Watson 

5388    Just  Help  Yourself  (Von  Tilzer)  

 Collins  and  Harlan 

5390    "Piccolo"    (from   "A  Waltz  Dream") 

(Straus)   

 Miss  Stevenson  and  Mr.  Stanley 

5378  When  Summer  Tells  Autumn  Good-Bye 

(Helf)   Stanley  and  Macdonough 

5384  Wouldn't  You  Like  to  Have  Me  for  a 

Sweetheart?    (from    "The  Yankee 

Tourist")  (Robyn)  

 Miss  Jones  and  Mr.  Murray 

5379  Keep  on  Smiling  (Kendis-Paley)  .... 

 Billy  Murray  and  Haydn  j3uartet 

5380  Victor  Minstrels  No.  10  (introducing 

"Bye  Bye,  My  Sailor  Boy"  and 
"Good  Bye,  Honey,  Gk)od  Bye")  .... 

.  .  .  .'  Victor  Minstrel  Company 

5377    Uncle    Josh's    Letter    from    Home — 

Y'ankee  Talk  Cal  Stewart 

5385  Schoolday    Frolics — Descriptive  Spe- 

cialty Miss  Jones  and  Mr.  Spencer 

5386  Jimmie  and  Maggie  at   "The  Merry 

Widow" — Descriptive   Specialty.  .  .  . 
 Miss  Jones  and  Mr.  Spencer 

12-inch- $1.00 

31696  Madame  Butterfly — Fantasie  (Violon- 
cello Solo)    (Puccini)  Victor  Sorlin 

31095    When  Life  Is  Brightest  (Violin  and 

Flute   Duet)  (Pinsuti)  

 Rattay  and  Lyons 

New  Red  Seal  Records 

Mai'cella  Sembrlcli,  Soprano 

12  in.,  wiih  Orchestra,  $3— In  Italian. 
88107    The     Merry     Widow     Waltz  (Dolce 

amor)   Franz  Lehar 


X}riie.stine    Scliamanii-Heinii,  Contralto 

12-in.,  with  Orchestra,  $3 — In  English. 
88108    The  Rosary   Nevin 

Geraldine  Farrar,  Soprano 

12-in.,  with  Orchestra,  ?3 — In  Italian. 

88113  Madama  Butterfly — Un  bel  di  vedremo 

(Some  Day  He'll  Come)  Puccini 

88114  Metistofele — L'altra  notte  (Last  Night 

in  the  Deep  Sea)   Boito 

Geraldine   Farrar — Antonio  Scotti 

12-in.,  with  Orchestra,  $4 — In  Italian. 
89014    Madama  Butterfly — Ora  a  noi !  (Now 
at  Last)      Letter   Duet  from  Act 
II  Puccini 

Cradski — Mattfeld — Van    Hoose — Jonrnet— ^ 
Hei«.s 

12-in.,  with  Orchestra,  .$5 — In  German. 
95201    Meistersinger — Quintet,      Act      III — 
Selig,  wie  die  Sonne    (Brightly  as 
the  Sun)  '  Wagner 

CaruiHO — Sembricli — Scotti — Severina 

12-in.,  with  Orchestra,  $6— In  Italian. 
96001    Rigoletto — Quartet,     Act     III — Bella 
figlia  deir  amore  (Fairest  Daughter 
of  the  Graces)  Verdi 

Marie   Mieliailowa,  Soprano 

10-iu.,  with  Orchestra,  $1. 

61178  Traviata — Addio    del    passato  (Fare- 

well to  the  Bright  Visions  Verdi 

61179  Demonio — "The  Night  is  Calm".  ..... 

  Rubinstein 

Pianoforte  Solo  hy  Frank  La  Forge 

10-in,  $1. 

64083     (a)  Gavotte   La  Forge 

(b)     Papillon   Lavallee 


You  want  a//  these  new  records.    They  all  se//. 

We  start  the  ball  rolling  your  way.  We  advertise  the  entire  list,  taking  big  space 
in  the  great  daily  newspapers  throughout  the  country. 

This  shows  Victor  owners  what's  new;  creates  a  quick  demand  for  every  record; 
and  sends  people  right  to  your  store  to  buy. 

Being  ready  for  them  with  the  whole  list  means  dollars  in  your  pocket. 

Having  the  particular  record  that  is  wanted  may  mean  a  big  order  and  a  steady 
customer.    Don't  take  the  risk  of  lacking  that  record. 

Prepare  now  for  March  28th — the  simultaneous  opening  day  for  April  Victor 
Records. 

Get  the  whole  list  • 

Victor  Talking  Machine  Company,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Company,  of  Montreal,  Canadian  Distributors. 
TO    GET    BEISX    RESULTS,    USE    OINUY    VICTOR    NEEDUES    OIV    VICTOR  RECORDS 


'n 


8 


THE  TALKING  MACfflNE  WORLD. 


HENKEL  SAYS  HUSTLE 

And  Don't  Listen  to  "Hot  Air"  Stories  and 
Think  That  Is  All  There  Is  to  Do  to  Secure 
Trade — Some  Interesting  Views. 


Charles  V.  Henkel,  head  of  the  Douglas 
Phonograph  Co.,  is  a  clear-headed  business  man 
who  believes  in  doing  things.  He  has  some  very 
pertinent  views  upon  the  trade  situation  which 
were  interestingly  put  forth  in  Douglas  Items 
for  February.    He  says: 

Our  captains  of  finance  and  industry — as  a 
unit — predict  a  prosperous  year  for  1908. 

Mere  predictions,  Mr.  Dealer,  will  not  bring 
about  this  result  as  far  as  you  are  concerned. 

Some  people  think  prosperity  means  a  time 
when  buyers  are  so  anxious  to  part  with  their 
money  that  it  requires  the  assistance  of  a  couple 
of  policemen  to  keep  them  in  line. 

When  .you  make  a  legitimate  profit  on  the 
capital  invested  in  your  business  you  are  pros- 
perous. 

Some  dealers  have  come  into  the  business  with 
the  idea  that  all  that  was  necessary  was  to 
make  the  required  initial  purchase  of  machines 
and  records,  and  an  easy  chair. 

They  listened  to  "hot  air"  stories  told  by  some 
salesmen  and  proceeded  to  make  up  their  minds 
what  make  of  automobile  to  buy. 

You  know  what  the  answer  is — they  have 
either  gone  out  of  the  business  or  are  still  in  it 
with  a  grouch. 

Of  course,  we  have  not  all  been  satisfied  with 
the  results  of  the  past  few  months,  but  that  only 
means  just  a  little  more  hustle  and  push  for  the 
time  being. 


cially  strong  demand  for  the  Columbia  Symphony 
Grand  graphophone,  these  instruments  having 
been  placed  in  several  of  the  most  select  homes 
in  the  city,  among  the  recent  purchasers  being 
George  Ketcham,  owner  of  several  theatres  in 
Ohio  and  Indiana,  and  John  Huebner,  a  well- 
known  brewer. 


PEDOMETERS  TO  MEASURE  DANCES. 


An   Indulgence   in   "The   Light   Fantastic"  Is 
Now  a  Serious  Proposition. 


A  WEIX-EQTnPPED  ESTABLISHMENT. 


One  of  the  most  successful  branches  of  the 
Columbia  Phonograph  Co.  is  that  located  in 
Toledo,  0.,  which  at  the  present  time  has  a  staff 
of  fifteen  salesmen  covering  the  local  field  and  all 
northwestern  Ohio.    This  branch  reports  an  espe- 


The  latest  craze  from  London  has  reached  the 
dancing  sets  of  all  the  large  cities  of  this  country 
and  every  one  who  is  "in  the  know"  in  Chicago 
now  dances  to  the  merry  tick  tick  of  a  pedometer. 
During  the  last  few  years  these  handy  little 
contrivances  have  been  in  great  favor  with  fad- 
dists who  like  to  know  ihe  number  of  miles  they 
cover  on  their  jaunts.  A  great  number  were  sold 
last  summer,  for  the  walking  craze  gained  many 
enthusiastic  followers,  but  the  opticians  could 
not  explain  the  unprecedented  sale  which  com- 
menced in  the  fall  and  has  continued  to  grow 
during  the  winter. 

If  the  pedometer  is  not  carried  in  an  upright 
position  the  works  will  not  operate — it  will  not 
register  the  step.  This  wonderful  little  con- 
trivance can  easily  be  regulated  to  the  step  of 
the  wearer.  There  are  figures  on  the  scale  on 
the  back  of  the  works  to  represent  inches,  and 
each  notch  intervening  between  the  numbers 
represent  one  inch.  A  pedometer  can  be  regu- 
lated to  any  step  between  15  inches  and  41  inches. 
To  regulate  it  to  the  length  of  your  step  measure 
the  distance  you  take  at  each  step  (from  heel  to 
heel).  If  your  step  measures  27  inches,  set  the 
indicator  at  figure  27.  If  your  step  measures  28, 
move  the  indicator  one  notch  toward  "fast."  If 
your  step  measures  24  inches,  move  the  indica- 
tor back  four  notches  towards  "slow,"  etc. 

The  average  man's  step  measures  27,  and  there- 
fore many  of  the  pedometers  on  sale  at  the  shops 
are  set  for  a  27  inch  step,  so  that  people  of  or- 


dinary height  and  "gait"  r-o  not  have  to  change 
the  position  of  the  indicator. 

The  average  girl's  step  is  much  shorter  than 
that  of  a  man's,  but  while  waltzing  or  dancing 
a  two-step  the  length  of  her  step  increases,  so 
that  27  inches  becomes  a  practical  average.  The 
pedometers  are  thoroughly  tested  and  those  sell- 
ing at  a  dollar  each  are  warranted  to  be  thor- 
oughly reliable  and  accurate. 

A  practical  style  of  pedometer  is  fitted  with  a 
ten  mile  dial,  spaced  off  into  quarters,  halves, 
three-quarters  and  miles.  The  hand  can  be  set 
back  by  removing  the  back  and  turning  the  hand 
backward  or  forward. 

The  average  waltz  measures  one  mile,  it  is 
stated.  A  two-step  lasting  eight  minutes,  one 
mile  and  a  quarter.  An  encore  of  three  minutes, 
a  fourth  of  a  mile. 


SOUTH  BECOMING  EDUCATED. 


Opera  Heard  Side  by  Side  With  the  Folk  Song 
as  a  Means  of  Entertainment  and  Education. 


In  certain  portions  of  this  great  country  of 
ours,  especially  in  the  South,  we  frequently  see 
very  humorous  combinations  of  the  old  and  the 
new,  but  arranged  in  all  seriousness  of  purpose. 
While  traveling  from  Washington,  D.  C,  to 
Florida  via  the  Southern  Railway  last  summer, 
a  New  Yorker  alighted  at  one  of  those  dead 
towns  seemingly  a  part  of  the  great  sand  waste 
of  South  Carolina,  and  as  the  train  was  not  to 
start  for  some  minutes  he  decided  to  take  a  short 
stroll  up  the  main  street.  He  had  reached  the 
Fecond  house,  a  dilapidated,  clapboard  structure, 
when  his  progress  was  arrested  at  a  glance 
through  the  door,  and  he  burst  into  laughter,  for 
there,  bending  over  the  washtubs,  was  an  old 
negro  "mammy,"  bandanna  and  all,  while  in  an 
old  crib  in  the  corner  rested  a  coal  black  picka- 
ninny who,  instead  of  being  crooned  to  sleep  by 
his  "female  parent,"  was  drowsing  off  to  the 
tones  of  an  aria  from  II  Trovatore,  issuing  from 
the  horn  of  a  cheap  and  much  battered  "talker." 


RtCORDS 


.RECORDS^ 


RECORDS 


REG0RDS1 


BEST  CYLINDER  RECORD  MADE 


Won't  Break 
Won't  Wear  Ont 


If  you  have  not  already  put  in  a  line  of  these  wonderful  records— GET  IN  LINE 
AT  ONCE.  DON'T  WAIT  until  some  live  dealer  in  your  neighborhood  who  knows  a  good  thing 
when  he  sees  it,  gets  in  ahead  of  you. 

.  •  ORDER  NOW  and  establish~yourself  in  this  line  and  you  will  do  a  larger  and  more 
profitable  business.  There  is  MONEY  TO  BE  MADE  in  INDESTRUCTIBLE  RECORDS. 
That  is  what  you  are  in  business  for. 


Write  for  Circular  and  Full  Information  and  send   Orders  to 

American  Talking  Machine  Company 


586    Fulton  Street 


BROOKLYN,    M.    Y.  CITY 


RECORDS      1  RECORDS  

L_.  1 


RECORDS 


THE  TALKING  MACHINE  WORLD. 


A  HIRSUTE  STIMULATOR. 

string  Records  on  the  Talking  iVlachine  IVlay  Be 
Employed  to  Coax  Out  Those  Hairs  That 
Have  Taken  a  Vacation. 


The  talking  machine  is  now  destined  to  be 
utilized  in  the  important  capacity  of  making  the 
hair  grow.  So  far  as  any  definite  conclusions 
have  been  reached  it  appears  that  string  music, 
including  the  piano,  is  favorable  to  the  growth 
of  the  hair,  while  wind  instrurnents,  especially 
the  wood  wind,  are  destructive  to  it.  As  it  is 
possible  for  those  who  do  not  play  string  instru- 
ments to  receive  the  same  nerve  stimuli  when 
using  the  talking  machine  as  when  playing  the 
real  thing  it  is  obvious  a  new  field  of  usefulness 
is  open  for  the  justly  praised  and  much  abused 
talking  machine. 

Look  at  Paderewski,  says  the  advocate  of  the 
remedy.  Hasn't  he  some  hair?  And  what  about 
Ysaye  and  Kubelik?  Go  back  to  Paganini  and 
Rubinstein  and  Liszt.  Did  you  ever  see  a  violin- 
ist or  a  piano  virtuoso  who  hadn't  hair  enough 
to  stock  a  wigmaker? 

On  the  other  hand,  look  over  any  orchestra  or 
brass  band  if  you  can  catch  it  with  its  hats  off. 
Did  one  ever  see  a  flute  player  or  a  cornetist  or 
a  trombone  operator  who  wasn't  either  bald  or 
getting  there? 

An  attempt  to  explain  the  alleged  difference 
is  made  by  assuming  that  the  powerful  vibrations 
of  the  wind  instruments  drive  the  blood  out  of 
the  scalp,  while  the  strings  awaken  a  sympa- 
thetic quiver  in  the  skin  and  hair  which  has  an 
effect  like  a  vibratory  massage.  Some  of  tne  bar- 
bers in  London,  Paris  and  Berlin  who  were  talk- 
ing of  adding  violin  soloists  or  even  string  quar- 
tets to  their  staff  to  play,  for  a  consideration, 
over  the  heads  of  the  patients  are  now  said  to  be 
seriously  considering  the  talking  machine. 


REMARKABLE  SOUND  EFFECTS 

Produced  by  Reversing  the  Machinery  of  the 
Phonograph — Jones  Dresses  Old  Story  in  New 
Dress,  but  It  Makes  Good  Reading. 


composers,  as  they  can  take  ideas  from  a  reversed 
phonograph  without  being  accused  of  plagiarism." 


Wilton  &  Co.,  of  Houston,  Tex.,  are  now  jobbers 
for  Star  machines  and  records  and  other  product 
of  Hawthorne  &  Sheble  Mfg.  Co. 


There  is  an  old  saying  that  "the  longer  we 
live  the  more  we  learn,"  iand  it  is  amazing  what 
"discoveries"  the  amateur  will  make  in  connec- 
tion with  the  talking  machine.  For  instance, 
Francis  Arthur  Jones,  who  has  just  written  a 
"Life  of  Thomas  A.  Edison,"  relates  the  follow- 
ing new  old  story  regarding  sound  effects  in  his 
chapter  on  phonographs: 

"Many  interesting  experiments  were  made  with 
the  phonograph,  and  it  was  soon  found  that  by 
reversing  the  machinery  while  working  the  most 
remarkable  sound  effects  could  be  produced.  One 
writer  on  the  subject  says:  'It  is  impossible  for 
the  human  voice  to  be  so  manipulated  as  to 
produce  sounds  exactly  backward.  Even  with 
the  letter  A,  which  is  one  of  the  simplest  sounds 
made  by  the  voice,  the  articulation  cannot  be 
reversed.'  At  the  first  thought  it  would  appear 
that  A  is  A,  no  matter  how  it  is  said,  backward 
or  forward,  or  sideways,  but  the  phonograph 
shows  this  to  be  a  mistake.  The  little  intona- 
tion that  follows  the  first  sharp  sound  of  the 
letter  is  scarcely  noticeable  when  spoken,  but 
when  the  phonograph  is  reversed  it  seems  that  it 
is  a  most  important  part  of  the  sound.  It  is  as 
though  the  phonograph  were  trying  to  say  'ear,' 
but  could  not  make  it.  The  simplest  sounds, 
such  as  the  alphabet  or  the  counting  from  one  to 
ten,  are  as  ,  confusing  as  Greek,  and  a  complete 
sentence  is  worse  than  unintelligible. 

"Musical  sounds  reversed  in  the  same  way, 
and  the  intonation  of  a  banjo  makes  that  instru- 
ment sound  like  a  church  organ,  w'hile  piano 
music  would  be  thought  to  come  from  a  harmo- 
nium by  nine  out  of  ten  musicians.  Such  famil- 
iar airs  as  'Home,  Sweet  Home'  lose  their  iden- 
tity completely.  In  some  oases  music  that  is 
entirely  new  and  very  sweet  is  produced  by  the 
reversing  process.    This  opens  a  new  field  for 


A  "WRINKLE"  FOR  AMERICANS. 


The  Gi-amophone  Co.,  of  London,  Eng.,  recently 
exhibited  great  enterprise  in  taking  the  entire 
band  of  H.  M.  Coldstream  Guards,  that  famous 
organization  of  which  Lieutenant  MacKenzie 
Rogan  is  musical  director,  down  to  Liverpool, 
Manchester  and  Bradford  for  the  purpose  of  hav- 
ing them  give  concerts  in  connection  with  the 
Auxeto-Gramophone.  The  concerts  were  most 
successful  and  regular  concert  prices  were 
charged,  although  on  previous  occasions  the  con- 
certs had  been  free  by  invitation.  The  audiences 
in  every  case  were  large  and  very  enthusiastic, 
frequently  rising  to  cheer  some  especially  good 
number. 

The  band,  in  addition  to  playing  some  of  their 
famous  selections,  accompanied  Tetrazzini  and 
Melba  and  Caruso,  as  heard  through  the  medium 
of  the  Auxeto-Gramophone,  with  great  precision 
and  excellent  effect.  The  fact  that  an  exclusive 
audience  willingly  paid  concert  prices  to  hear 
such  an  entertainment,  which  had  previously 
been  given  free,  as  before  stated,  opens  up  a  new 
field  in  the  matter  of  musical  entertainment  and 
marks  a  forward  step  in  the  musical  world. 


HOEFFLER  CO.  INCORPORATED. 

The  Hoeffler  Manufacturing  Co.,  of  Milwaukee, 
has  been  incorporated  with  the  Secretary  of 
State  of  Wisconsin,  with  a  capital  of  $150,000, 
for  the  purpose  of  carrying  on  a  general  musical 
instrument  business,  including  talking  machines. 
Incorporators:  Adolph  HoeflBer,  P.  Hoeffler  and 
A.  J.  Rhubeck. 


R.  B.  Baldwin,  formerly  of  Orange,  N.  J.,  but 
for  two  years  manager  of  Taylor  Bros,  phono- 
graph parlor,  has  been  appointed  manager  of  the 
phonograph  retail  department  of  the  612  Main 
street  store  of  Texas  Piano  &  Phonograph  Co., 
Houston,  Tex. 


SPAULDING  LINEN  FIBRE  HORNS 

WILL   PLEASE   YOUR  CUSTOMERS 

'Y^J-J Y  p  Because  they  comprise  all  the  qualities  neces- 
'  sary  for  a  PERFECT  HORN.  Being  superior 
in  finish,  free  from  metallic  tones,  made  in  one  piece 
without  joints  or  seams,  and  more  durable  than  wood 
or  metal. 

We  publish  herewith  a  partial  list  of  Victor  Distributors  who 
approve  and  recommend  the  Spaulding  Linen  Fibre  Horns. 
They  will   be   pleased  to  furnish   you   with   our  goods. 

Dealers'  Discounts  and  Full  Information  Write  Them  Jtt  Once. 


BERLINER  GRAMOPHONE  CO.,  MONTREAL 
Canadian  Distributors 


Victor 

Pattern 

Only 


RETAIL 
PRICE 

$8.00 


Quartered  Oak 
NON-METALLIC 


Albany.  N.  Y  Fincli  &  Hahn. 

Alioona.  Pa.  W.  H.  &  L.  C.  Wolfe. 

Baltimore,  Md  H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  Ala  .  E.  E.  Forbes  Piano  Co. 
Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

Brookljn,  N.Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y   W.  D.  Andrews. 

Chicago,  ill  The  Talking  Machine  Co. 

Cincinnati,  O   The  Rudolph  Wurlitzer  Co. 

Cleveland,  O   CoUister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus,  0   The  Perry  B.  Whitsit  Co. 

Dayton,  O   The  Fetterly  Piano  Mfg.  Co. 

Detroit,  Mich    •••  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

El  Paso.  Texas  ... W.  G.  Walz  Co. 

Galveston.  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  MichJ.  A.  J.  Friedrich. 
Indianapolis,  Ind  . .  C.  Koehring  &  Bro. 
Kansas  Ci(y,  Mo.. ..  Schmelzer  Arms  Co. 
Minneapolis,  Minn  Minnesota  Phonograph  Co. 
Mobile,  Ala.  Wm.  H.  Raynolds. 


New  Haven,  Conn 
New  Orleans.  La. 
New  York.  N.Y.  .. 


Philadelphia,  Pa. 


Pittsburg.  Pa. 


Portland,  Me  

Providence,  R.  I. 
Rock  Island.  III. . 
Salt  Lake  City,  U. 
Savannah,  Ga. . 
Sioux  Falls,  S.  D. 
Spokane,  Wash  . 
St.  Louis,  Mo  .... 


St.  Paul,  Minn.... 
Syracuse,  N.  Y... . 


SIZE 

21  in.  Bell,  24  in.  Long 

.Henry  Horton. 

.  National  Auto.  Fire  Alarm  Co. 
.  Blackman  Talking  Machine  Co. 

I.  Davega,  Jr. 

S.  B.  Dayega  Co. 

Chas.  H.  Ditson  &  Co. 

The  Jacot  Music  Box  Co. 

Stanley  &  Pearsall. 
.  H.  A.  Weymann  &  Son. 

J.  E.  Ditson  &  Co. 

Musical  Echo  Co. 
.  Powers  &  Henry  Co. 

Standard  Talking  Machine  Co. 

Pittsburg  Phonograph  Co. 
..Portland  Talking  Machine  Co. 
.J.  Samuels  &  Bro. 
.  Totten's  Music  House. 
.  .Cartensen  &  Anson  Co. 

Youmans  &  Leete. 
. .  Talking  Machine  Exchange. 

liilcr's  Piano  House. 

Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
.W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
.W.  D.  Andrews. 


J..  SPAULDING    &    SONS    CO.,  Talking  Machine  Horn  Dept.,    ROCHESTER,  N.  H- 


10 


THE  TALKING  JIACHINE  WORLD. 


Did  You  Ever  Figure  Up  Your 
Profits  On  Talking  Machine  Horns? 

and  find  there  were  none?  Most  dealers  have,  and  that  has  been 
the  trouble.  A  stock  of  horns  that  ties  up  money  ;  a  reduction  in 
price  to  influence  a  talking  machine  sale;  a  cut  to  meet  the  price 
of  some  other  dealer,   and  where  is  the  profit? 

It  is  because  this  situation  exists  in  nine  out  of  ten  talking  machine 
stores  that  the 

NEW  EDISON 
PHONOGRAPH 


with  its  big,  appropriate,  properly 
proportioned  horn,  has  received 
such  a  welcome  from  the  trade. 
The  horn  goes  with  the  Phono- 
graph. The  price  includes  both. 
There  is  a  good  profit  in  each. 
The  new  horn  puts  the  Phono- 
graph at  its  best,  satisfies  every 
purchaser,  makes  a  stock  of  horns 


unnecessary  and  makes  price-cut- 
ting impossible.  Are  you  selling 
the  new  Edison  ?  Are  you  push- 
ing it?  If  not  the  most  profitable 
part  of  the  talking  machine 
business  is  going  to  your  com- 
petitors. Write  us  or  a  nearby 
jobber  for  catalogue  of  new  models, 
terms,  etc. 


NATIONAL  PHONOGRAPH  COMPANY, 


59    Lakeside  Ave. 
ORANGE,  N.  J. 


JOBBERS  or  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany,  N.  K.— Finch  &  Hahn. 
Allentown   Pa. — G.  C.  Aschbach. 
Astoria,  N.  Y. — John  Rose. 
Atlanta,  Ga. — Atlanta  Phono.  Co.,  Phillips 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Me. — S.  L.  Crosby  Co. 
Birmingham,  Ala. — The  Talking  Machine 
C6. 

Boise,  Idaho — Filers  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Talking  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo— VJ.  D.  Andrews,  Neal,  Clark  & 
Neal  Co. 

Burlington,   Vt. — American  Phono.  Co. 

Canton,  O. — Klein  &  Heffelman  Co. 

Chattanooga,  Tenn. — J.  H.  Templeman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Hcaly,  Montgomery,  Ward  & 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzer 
Co. 

Cincinnati  0. — Ball-Fintze  Co.,  Ilsen  & 
Co.,  L.  E.  McGreal,  Rudolph  Wurlitzer 
Co. 

Cleveland — Eclipse  Musical  Co. 
Columbus,  0.— Perry  B.  Whitsit  Co. 
Dallas,  Tex. — Southern  Talking  Mach.  Co. 
Dayton,  O. — Niehaus  &  Dohse. 
Denver — Denver    Dry   Goods   Co.,  Hext 
Music  Co. 

Dcs  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque,  la. — Harger  &  Blish. 
Eastpn,  Po.— Willi  am  Werner. 
Elmira,  N.  Y. — Elmira  Arms  Co. 
El  Paso,  Tex.—\V.  G.  Walz  Co. 
Fitchburt,  Mass. — Iver  Johnson  Sporting 
Good*  Co. 


Fori  Dodge,  Iowa — Early  Music  House. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y. — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  J. — Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co.,  A.  B.  Wahl  &  Co.,  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co.,  Schmelzer  Arms  Co. 

Kingston,  N.  Y.- — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln  Neb. — Ross  P.  Curtice  Co.,  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montenegro-Riehm  Music  Co. 
Lowell,  Mass. — Thos.  Wardell. 
Manchester,  N.  H. — John  B.  Varick  Co. 
Memphis — F.  M.  Atwood,  O.  K.  Houck 

Piano  Co. 
Mihi'auk'cc — Laurence  McGreal. 
Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 
Mobile,  Alo.—\V.  H.  Reynalds. 
Montgomery,  Ala. — R.  L.  Penick. 
Nashville,  O.— Nashville  Talk.  Mach.  Co., 
Magrudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Rapkc  Phono.  Co. 

Newark,  0.— Ball-Fintze  Co. 

New  Bedford,  Mass. — Household  Furnish- 
ing Co. 

New    Haven — Pardee-EUenbereer  Co..  Inc. 
New   York  City — Blackman  Talking  Ma- 
chine Co.,  J.  F.  Blackman  &  Son,  I. 


Davega,  Jr.,  Inc.,  S.  B.  Davega  Co., 
Douglas  Phonograph  Co.,  Jacot  Music 
Box  Co.,  Victor  H.  Rapke,  The  Regina 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  Alfred  Weiss. 

New  Orleans — ^William  Bailey,  Nat.  Auto. 
Fire  Alarm  Co. 

Oakland,  Ca/.— Kohler  &  Chase. 

Ogden,  Utah — Proudfit  Sporting  Goods 
Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cycle  Co.,  Shultz 
Bros. 

Oswego,  N.  y, — Frank  E.  Bolway. 

Paterson,  N.  /.—James  K.  O'Dea. 

Peoria,  111. — Charles  C.  .Adams  &  Co., 
Peoria   Phonograph  Co. 

Philadelphia— "Low?.  Buehn  &  Bro.,  C.  J. 
Heppe  &  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana- 
maker.  Western  Talking  ^Iachine  Co., 
H.  A.  Weymann  &  Son. 

Pittsburg.- — Pittsburg  Phonograph  Co., 
Powers  &  Henry  Co.,  Standard  Talking 
Machine  Co. 

Portland,  Me.—Vf.  H.  Ross  &  Son. 

Portland,  Ore. — Graves  &  Co.,  Inc. 

Providence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co..  J.  Samuels  &  Bro..  A.  T.  Scat- 
tergood  Co. 

8uebec — C.  Robitaille. 
uincy.  III. — Quincy  Phonograph  Co. 
Reading,  Pa. — S.  K.  Hamburger,  Reading 

Phonograph  Co. 
Richmond — C.  B.  Haynes  &  Co. 
Rochester — A.  J.  Deninger,  Mackie  Piano, 

O.  &  M.  Co.,  Talking  Machine  Co. 
Sacramento.  Cal. — A.  J.  Pommer  Co. 
Salt  Lake  City — Clayton  Music  Co. 


&  Co.,  Technical 
Johnston  Co.,  Koh- 


San  Antonio,  Tex. — H.  C.  Rees  Optical 
Co. 

San  Francisco — Peter  Bacigalupi  &  Sons. 
^az'annah,  Ga. — Youmans  &  Leete. 
Schenectady,  N.  Y. — Finch  &  Hahn,  Jay 

A.  Rickard  &  Co. 
Scran  t  on— Ackerman 

Supply  Co. 
Seattle,  IVash.—D.  S. 

ler  &  Chase. 
Sharon.  Pd.—W.  C.  De  Forest  &  Son. 
Sioux  City,  Iowa — Early  Music  House. 
Spokane,  Wash. — Spokane  Phono.  Co. 
Springfield,  Mass. — Flint  &  Brickett  Co. 
St.  John,  N.  B.—W.  H.  Thorne  &  Co., 

Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
ber-Benner  Music  Co.,  Siiverstone  Talk- 
ing Machine  Co. 

St.  Paul — W.  J.  Dyer  &  Bros.,  Thomas 
C.  Hough,  Koehler  &  Hinrichs,  Minne- 
sota Phono.  Co. 

Syracuse — W.  D.  Andrews. 

Toledo — Hayes  Music  Co. 

Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Trenton,  N.  /.— Stoll   Blank  Book  and 

Stationery  Co.,  John  Sykes. 
Troy,  N.  K.— Finch  &  Hahn. 
Utica — Clark-Horrocks    Co.,    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co. 
Vancouver,  B.  C.—M.  W.  Waitt  &  Co., 

Ltd. 

ll'ashingten — E.  F.  Droop  &  Sons  Co. 

S.  Kann  Sons  &  Co. 
IVavcross,  Ga. — Geo.  R.  Youmans. 
Williamsport   Pa. — W.  A.  Myers. 
Winnipeg — K.   S.  Williams  &  Sons  Co., 

Ltd. 

Worcester,  Mass. — Irer  Johnson  Sporting 
Goods  Co. 


THE  TALKING  MACHINE  WORLD. 


11 


EDWARD  LYMAN  BILL.  ■    Editor  and  Proprietor 


J.  B.  SPILLANE.  Managing  Editor. 


Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  Dykes,  L.  E.  Bovvers,  B.  Brixtain  Wilson, 
A.  J.  NiCKLiN,  L.  J.  Chamberlin. 


Boston  Office  :    Ernest  L.  Waitt,  27Sa  TremoiU  St. 

CKicai^o  Office:     E.  P.  Van  Haelingen,  195-197  Wabash 
Ave. 

Telephones:  Central,  414;  Automatic,  8643. 

Philk-delohia  Office  :       Minneapolis  and  St.  Paul ; 

H.  F.  Thompson,  Adolf  Edsten. 

St.  Louis  Office:  San  Francisco  Office: 

Chas.  N.  Van  Buren.        S.  FI.  Gray,  240  Sacramento  St. 

Cleveland  Office:  G.  F.  Prescott. 

London.  England,  Office: 

09  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 
Berlin,  Germany,   Ciias.  Robinson,  Breitestrasse  5. 

Published  the  15th  of  every  month  at  I  Madison  Ave.  N.  Y 

SUBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS.  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75,00. 

R.EMITTANCES.  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Ofhce  Order. 

^^"IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistBLnce  Telephones— Numbers 4677  and  4678  Gram- 
ercy.    Cable  Address:  "Elbill,"  New  York. 


NEW  YORK,  MARCH  15.  1908. 

TWO  and  a  half  months  of  1908  have  already 
passed  into  history  and  it  may  be  well  just 
now  to  flgure  what  we  have  accomplished  during 
the  expired  portion  of  the  year  and  how  the  re- 
mainder may  be  viewed  in  its  relation  to  busi- 
ness. The  flist  two  months  have"  been  disappoint- 
ing in  a  business  sense,  but  could  we  reasonably 
expect  that  it  would  be  otherwise?  We  must 
understand  that  the  shock  to  trade  created  by 
the  financial  disturbance  of  last  October  was 
very  great  and  quite  naturally  it  requires  some 
time  for  the  business  world  to  recover  from  such 
a  sudden  blow,  which  temporarily  paralyzed  al- 
most every  function.  January  showed  a  con- 
siderable betterment  in  trade  and  financial  af- 
fairs, but  the  first  part  of  February  did  not  show 
•a  further  improvement.  On  the  contrary,  ccllec- 
tions  in  many  cases  were  slower  than  they  were 
in  January.  March,  however,  has  changed  this 
condition  entirely  and  it  is  gratifying  to  note 
that  in  some  sections  of  the  country  financial 
conditions  have  been  restored  to  an  almost 
normal  state. 

TALKING  MACHINE  WORLD  •  representa- 
tives throughout  the  Union  inform  us 
that  during  the  last  two  weeks  business 
men  in  the  lai'ge  commercial  centers  have 
unhesitatingly  stated  that  collections  were 
materializing  in  a  much  more  satisfactory 
manner.  It  would  seem  from  present  indi- 
cations that  more  men  will  be  placed  back 
at  work  every  week,  thus  reducing-  the  army  of 
unemployed  and  making  the  money  distributing 
army  a  constantly  growing  one.  With  labor  well 
employed  there  is  no  question  about  the  return 
of  better  times  and  it  is  a  most  gratifying  fact 
that  nearly  every  producing  institution  in  this 
country  is  adding  to  its  working  staff.  This 
shows  that  we  have  not  only  made  the  turn, 
but  we  are  building  up  rapidly,  and  everything 
now  points  to  a  continued  business  betterment  as 
the  year  progresses.    Let  us  however,  everyone 


of  us,  do  our  part  in  helping  to  restore  confi- 
dence. It  is  confidence  after  all  that  will  make 
the  wheels  of  industry  spin.  We  must  recollect 
that  the  destruction  of  confidence  was  really  the 
downfall  of  the  business  edifice.  Ninety-five  per 
cent,  of  the  business  of  the  world  is  done  on 
credit,  therefore  on  confidence,  and  when  that  is 
destroyed  the  structure  crumbles. 

THE  character  and  busines.s  ability  of  every 
new  talking  machine'  dealer  cannot  be  scru- 
tinized too  closely,  for  character  in  itself  forms  a 
better  asset  than  mere  dollars.  The  talking  ma- 
chine business  may  be  injured  by  starting  a  lot  of 
irresponsible  men  who  have  no  knowledge  either 
of  trade  or  the  possibilities  cf  the  business  and 
who  after  a  very  limited  time  retire  from  the 
talking  machine  field  beaten  and  discouraged.  It 
is  a  mighty  sight  better  to  have  fewer  dealers 
and  toetter  dealers,  for  every  wideawake,  enter- 
prising man  is  not  only  a  business  builder,  but 
he  is  a  benefit  to  the  industry.  On  the  other 
hand,  every  shiftless,  -indifferent  moneyless  man 
who  can  buy  three  talking'  machines  and  two  or 
three  hundred  records  and  who  is  without  am- 
bition, brains  or  ideas  is  an  injury  to  the  busi- 
ness. It  is  character  that  counts  in  the  talking 
machine  field  just  the  same  as  in  any  other.  It 
isn't  the  number  of  men  that  a  jobber  may  be 
carrying  on  his  books,  but  it  is  what  they  are 
doing  in  the  way  of  sales  creating  that  counts  at 
the  end  of  the  . year.  Sometimes  we  are  apt  to 
fcol  ourselves  by  figuring  because  we  have  a 
gieat  m;ny  representatives  we  are  actually  doing 
business.  But  are  we?.  It  is  the  business  getting 
powers  of  these  representatives  that  make  satis- 
factoiy  results  appear  on  the  books  at  the  close 
of  the  year.  Cne  good  representative  in  a  locality 
who  has  grasped  the  opportunities  of  the  talking 
machine  trade  is  worth  more  than  a  score  of 
indifferent  men  who  place  no  energy  back  of 
their  business  and  who  simply  wait  for  trade 
to  come  their  way  without  making  any  effort  to 
secure  it. 

IT  isn't  easy  to  win  trade  in  these  times  and 
every  man  running  a  retail  establishment 
should  flgure  upon  all  kinds  of  legitimate 
enterprise  in  order  to  bring  buyers  ware- 
roomward.  Stock  must  be  displayed  most 
attractively.  Sound-proof  rooms  must  be  created 
and  talking  machine  men  all  over  the  country 
should  maintain  a  policy  of  publicity  which  will 
interest  the  people,  and  above  all  don't  let  the 
talking  machine  drop  out  of  notoriety  in  the 
columns  of  the  daily  papers.  Have  experts  call 
around  and  look  after  machines  which  have  been 
sold  and  ascertain  if  they  are  in  proper  con- 
dition; see  that  they  are  used  machines  and 
not  those  which  have  dropped  into  disuse  on  ac- 
count of  some  slight  disorder  in  the  mechanism. 
It  will  pay  every  talking  machine  man  to  place 
particular  emphasis  on  that  part  of  the  business 
which  will  insure  perfect  condition  as  the  ma- 
chines are  sold.  Let  no  customer  be  disappointed 
in  having  machines  out  of  order. 

THEN  another  point  which  should  not  be 
overlooked  is  a  very  simple  matter  for 
those  who  inspect  machines  that  are  out  of  order 
to  have  with  them  some  of  the  latest  records. 
These,  of  course,  can  be  used  while  testing  ma- 
chines and  naturally  they  will  interest  the  people 
so  that  a  good  many  orders  may  be  taken  in  this 
way  without  seeming  to  press  the  sales  and, 
again  it  would  be  a  good  plan  to  have  all  record 
stocks  looked  over  because  in  every  stock  are 


uome  splendid  records  which  are  not  selling.  Why 
not  get  them  out,  in  this  way  and  have  the  in- 
spectors of  machines  take  around  not  only  new 
records,  hut  some  of  these  that  are  stored  away 
and  have  become  dead  stock.  Make  dead  stock 
live  stock. 

THE  recent  decision  rendered  by  the  Supreme 
Court,  appearing  in  another  portion  of  this 
paper,  is  of  interest  to  the  entire  talking  ma- 
chine trade.  In  this  the  United  States  Supreme 
Court  upholds  a  decision  of  the  lower  courts  in 
a  suit  brought  by  the  White-_Smith  Music  Pub- 
lishing Co.,  of  Boston,  against  the  Apollo  Co., 
of  Chicago.  By  unanimous  vote  the  Court  held 
in  this  decision  that  perforated  music  rolls  and 
mechanical  means  of  automatically  producing 
music  audibly  are  not  infringements  upon 
musical  compositions  which  are  thus  audibly  re- 
produced. It  may  be  said  that  this  decision 
harmonizes  completely  with  those  rendered  by 
English  courts  and  others  in  lower  United  States 
courts  ill  this  country.  This  suit  was  entered 
upon  to  test  the  statute  respecting  the  unre- 
stricted use  of  copyright  musical  compositions 
for  musical  instruments  or  devices.  Without 
doubt  this  decision  will  have  an  important  bear- 
ing upon  the  copyright  legislation  now  before 
Congress,  for  the  Committees  have  been  awaiting 
this  Supreme  Court  decision  before  taking  action, 
and  some  weeks  ago  it  was  announced  that  no 
action  would  be  taken  by  either  Patent  Com- 
mittee until  the  famous  White-Smith  case  had 
been  decided. 

COMPOSERS  and  -music  publishers  have  con- 
tended before  the  Congressional  Committee 
that  right  of  copyright  included  all  forms  of 
mechanical  reproduction  of  copyrighted  musical 
work.  The  decision  by  the  Supreme  Court  annihi- 
lates this  argument  for  the  court  has  specifically 
decided  that  mechanical  reproduction  is  not  in- 
fringement under  the  existing  law.  It  is  believed 
that  no  legislation  broadening  the  scope  of  copy- 
right covering  perforated  music  rolls  or  talking 
machine  discs  will  be  passed  by  the  present  Con- 
gress. Congress  will  decide  whether  manu- 
facturers- of  mechanical  reproducers  of  music 
shall  pay  royalty  to  composers  and  herein  comes 
up  the  question  of  constitutional  laws,  whether 
under  the  present  constitution  it  may  be  possible 
to  grant  royalties  of  a  limited  and  stipulated 
character  for  the  reproduction  of  music  on  pat- 
ented machines.  There  are  many  points  in- 
vol^ved  in  this  controversy  and  "there  are  many 
differences  of  opinion,  but  it  is  believed  by  many 
that  there  will  be  no  change  in  the  present  law 
as  applied  to  musical  copyright. 

IT  is  pleasant  indeed  to  record  the  return  to 
health  of  that  notable  inventor  Thomas  A. 
Edison,  of  whom  all  Americans  are  proud.  At 
the  close  of  last  month,  after  submitting  to  a  deli- 
cate operation  the  life  of  this  grand  old  man, 
according  to  medical  experts,  was  for  a  short 
time  trembling  in  the  balance,  but  thanks  to 
splendid  medical  skill  and  excellent  vitality  Mr. 
Edison  rallied  from  the  shock  successfully  and 
has  been  steadily  improving  ever  since.  He  is 
now  out  of  all  danger  and  has  been  removed  from 
the  hospital,  a  statement  which  will  gladden  the 
hesrts  of  thousands  of  World  readers  in  every 
land  on  earth  who  have  grown  to  admire  and 
love  this  splendid  man  and  inventor,  who  has 
shed  so  much  luster  upon  American  inventive 
ability.  May  the  span  of  life  be  long  extended 
to  Edison. 


12 


THE  TALKING  MACHINE  WORLD. 


TRADE  HAPPENINGS  IN  INDIANA 

Trade  All  Over  the  State  Although  Quiet  Now  Shows  a  Steady  Improvement — Columbia  Co.s' 
New  Store  Opens  Up — Interesting  Chat  With  IVlanager  Devine  on  the  Business  Situation — 
Kipp-Link  Co.  Report  Big  Call  for  Victor  Victrolas — Joseph  Joiner  Takes  on  the  Edison 
Line — Talking  Machines  Used  in  Nickelodeons — Charles  Craig  the  Edison  Jobber  Doing  a 
Fair   Business — Automatic  Theaters  Users  of  "Talkers" — Other  News  of  Interest. 


(Special  to  The  Talking  Machiue  WoiM.  i 

Indianapolis,  Ind.,  March  6.  1908. 

The  talking  machine  business  in  Indianapolis 
and  all  over  Indiana  has  continued  quiet 
throughout  the  last  month.  Collections  are  poor. 
Conditions  are  due  largely  to  lack  of  employment 
and  the  heavy  expenses  of  the  winter  season. 
Railroads  have  taken  advantage  of  the  crisis  and 
have  let  out  a  number  of  employes  in  the  State. 
It  must  not  be  understood,  however,  that  dealers 
are  making  no  sales  at  all.  By  diligent  work 
they  are  managing  to  keep  their  sales  up  to  a 
fair  standard,  but  it  is  "tough  sledding." 

The  new  store  of  the  Columbia  Phonograph 
Co.,  at  Pennsylvania  and  Court  streets,  has 
opened  up  for  business.  There  are  four  sound- 
proof rooms  where  patrons  have  the  opportunity 
to  listen  to  music  in  seclusion.  In  addition  there 
is  a  balcony  which  is  used  as  a  private  ofllce  by 
Thomas  Devine,  manager  of  the  company.  This 
office  has  direct  communication  with  the  repair 
department  in  the  rear  and  also  with  the  main 
sales  and  display  rooms.  The  commercial  ma- 
chine department  also  has  a  special  room.  All 
of  the  buildings  are  well  lighted  and  are  finished 
in  elegant  manner.  The  front  show  window  is 
arranged  so  that  machines  are  displayed  to 
passere-by  coming  from  any  direction. 

Thomas  Devine  says  that  the  new  plan  of  the 
Columbia  Co.,  that  of  putting  records  on  sale  as 
promptly  as  they  are  made  up,  has  proved  to 
be  exceptionally  satisfactory.  Already  the  buy- 
ing public,  he  says,  has  acquired  the  habit  of 
coming  to  the  store  every  few  days  to  ask  tor 
records.  This  offers  an  opportunity  to  sell  many 
old  records  which,  however,  are  entirely  new  to 
those  who  buy  them. 


In  regard  to  the  general  business  situation. 
Mr.  Devine  said:  "Business  is  undoubtedly  more 
quiet  than  it  was  a  year  ago  at  this  time.  But 
it  is  far  from  being  poor,  and  as  a  matter  of 
fact  we  have  sales  for  all  good  up-to-date  records 
than  we  can  get.  The  demand  for  our  goods, 
both  disc  and  cylinder,  has  been  far  in  excess  of 
the  supply.  Our  new  style  cylinder  machines, 
that  is,  those  with  the  tone  arm  idea,  are  turn- 
ing out  to  be  exceptionally  good  sellers.  The 
demand  for  our  best  disc  graphophone,  which 
sells  at  $200  retail,  has  been  a  surprise  to  us. 
From  our  experience  in  handling  this  type  of 
graphophone,  we  do  not  hesitate  to  say  that  the 
trend  of  the  times  is  toward  the  best  to  be  had, 
regardless  of  price.  Without  doubt  there  are 
many  people  all  over  the  country  who  have  low- 
priced  outfits,  and  who  could  just  as  easily  have 
been  induced  to  buy  a  "Symphony"  had  they 
had  the  opportunity  to  see  and  hear  one  of  these 
instruments." 

Warren  E.  Bird,  manager  of  the  commercial 
department  of  the  Columbia  Co.,  says  that  a  good 
many  business  houses  that  had  contemplated  the 
buying  of  commercial  outfits  the  first  of  the  year 
have  been  hanging  back  waiting  for  financial 
conditions  to  improve.  However,  Mr.  Bird  says 
he  has  a  number  of  good  prospects  and  is  well 
pleased  with  the  outlook  in  the  commercial  ma- 
chine business. 

Charles  Craig,  of  the  Indiana  Phonograph  Co., 
who  handles  Edison  machines,  is  having  a  fair 
amount  of  trade,  but  he  admits  that  conditions 
are  far  from  what  he  would  like  to  see  them. 

The  Kipp-Link  Co.  continue  to  have  a  good 
demand  for  the  Victor  Victrolas.  This  machine 
has  met  popular  favor  in  Indianapolis.  This 


firm  saj'  that  the  retail  business  for  the  last 
month  has  been  better  than  the  wholesale  busi- 
ness. 

Joseph  Joiner  has  taken  on  the  Edison  ma- 
chine recently.  He  now  handles  the  Edison  and 
the  Victor.  Mr.  Joiner  sells  talking  machines  in 
connection  with  his  piano  business,  and  he  is  well 
pleased  with  the  outlook  for  the  talking  machine 
business. 

Carlin  &  Lennox  report  a  fairly  good  business 
in  the  small  goods  department.  The  trend  in  the 
talking  machine  business,  it  is  stated,  is  toward 
the  higher-priced  goods. 

The  last  month  in  the  five-cent  theater  line 
was  marked  by  the  opening  of  the  "Mystic," 
which  is  given  up  to  be  one  of  the  most  elegant 
places  of  its  kind  in  the  State.  The  Mystic  will 
cater  to  a,  kind  of  business  which  is  new  to  the 
five-cent  theater  line.  Its  place  is  on  North 
Pennsylvania  street,  being  the  building  recently 
vacated  by  the  Columbia  Phonograph  Co.  This 
street  at  this  point  is  traversed  by  the  aristo- 
cratic classes,  and  it  is  this  class  of  business 
which  the  Mystic  must  catch.  Heretofore  thea- 
ters of  this  kind  have  been  started  principally 
in  those  streets  traversed  bj'  the  poorer  and 
middle  classes.  The  Mystic  is  elegantly  fur- 
nished. It  has  a  marble  front  with  rich  curtains. 
In  the  operating  room  looking  on  to  Pennsyl- 
vania street  is  a  circular  window  of  variegated 
glass.  A  Columbia  Sterling  graphophone  is  used. 
The  Mystic  is  owned  by  C.  L.  Sutherland,  who 
owns  two  other  theaters  of  the  kind  in  the  city, 
both  on  East  Washington  street.  He  uses  a 
Twentieth  Centui-y  Columbia  in  one  of  these  and 
a  Sterling  in  the  other. 

The  five-cent  theater  owned  by  Arthur  Beck, 
near  the  State  House,  continues  to  have  a  fair 
business.  It  is  stated,  however,  by  all  five-cent 
theater  men  of  the  city  that  business  has  been 
comparatively  poor  for  the  last  month. 


ADVERTISING  AND  SALES  PUBLICITY. 

It  is  not  half  so  hard  to  get  trade  as  it  is  to 
retain  it. 

What  an  advertisement  sets  forth  the  adver- 
tiser should  bring  forth. 

Don't  jar  the  "funny  bone"  too  much.  Busi- 
ness is  a  serious  matter. 

Every  advertising  man  who  lives  to  his  pro- 
fession is  an  advance  agent  of  optimism. 

A  customer  dissatisfied,  either  in  his  purchase 
or  by  the  service  rendered,  can  be  marked  non- 
returnable. 

There  are  some  unforgetable  words  and  sen- 
tences, or  phrases  laat  stick  to  the  memory. 
And  they  make  pn  advertisement  doubly  effec- 
tive. 

Most  men  do  not  possess  the  knack  of  charging 
themselves  with  enthusiasm;  they  have  to  be 
attached  to  another  man's  dynamo  at  frequent 
intervals.  The  person  who  can  "charge"  men  with 
enthusiasm  and  selling  energy  quickly  becomes  a 
leader  among  his  fellows. — Printers'  Ink. 


A  TEIBTJTE  TO  THE  VICTOR. 

In  advertising  talking  machines  it  has  been  fre- 
quently stated  that  they  are  capable  of  furnish- 
ing music  "suitable  for  young  and  old,"  and  that 
a  person  is  never  too  old  to  enjoy  the  music  of 
a  talker  is  exemplified  through  the  fact  that  upon 
the  seventy-seventh  birthday  of  Mrs.  Rachel 
Iveith,  a  prominent  woman  of  Atlanta,  Ga.,  she 
was  presented  with  a  handsome  Victor  Victrola 
and  fifty  of  the  leading  red  seal  records  by  a 
thoughtful  relative  living  in  San  Francisco,  who 
accompanied  the  gift  with  a  letter  which  stated 
in  part:  "I  find  great  comfort  in  niy  talking 
machine,  and  feel  sure  it  will  make  your  latter 
days  happier.  I  am  duplicating  each  of  my  own 
records,  and  what  I  listen  to,  you.  too,  can  enjoy." 

The  Dallas  Talking  Machine  Co.,  Dallas,  Tex., 
one  of  the  younger  concerns  in  that  state,  and 
who  handle  the  V'ietor  and  Zon-o-phone  lines, 
have  Iniilt  up  a  very  strong  business  with  those 
goods  during  the  few  months  that  they  have  been 
established,  and  very  recently  were  compelled  to 
move  to  larger  quarters  on  Ervay  street. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

l.C.S.  LANGUAGL  SYSTEM 


PHON  OGR^PH 


Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  yoti  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  l.C.S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  918,  SCRANTON,  PA. 


THE  TALKING  MACHINE  WORLD. 


13 


Easy  Dollars  for  You  Mr.  Talking  Machine  Dealer 

THE  BEST  SIDE  LINE  YOU  CAISJ  CARRY.  INVESTIGATE 
IMOW   AND   INCREASE    YOUR   F»ROEIT   EARNING  CAPACITY 


lOU  are  looking  for  the  most  attractive  side 
line  to  handle  in  connection  with  talking 
machines.  Something  which  will  draw 
business  to  your  establishment  and  coin 
you  dollars.  Here  it  is,  THE  IKONOGRAPH,  a 
genuine  moving  picture  machine  for  the  home,  not 
a  toy,  but  a  regular  moving  picture  machine  that  can 
be  operated  by  anyone,  anywhere,  at  any  time,  on 
the  same  plan,  and  just  as  satisfactorily  as  professional 
machines  costing  hundreds  of  dollars.  There  is 
absolutely  nothing  like  it  on  the  market,  and  the 
agency  for  the  IKONOGRAPH  is  worth  a  good 
deal  to  any  business  establishment. 

The  illustrations  shown  on  this  page  will  give 
you  a  comprehensive  idea  of  some  of  the  various 
models  which  we  offer. 

The  IKONOGRAPH  is  a  moving  picture 
machine  for  the  home,  but  it  should  not  be  confused 
with  magic  lanterns  or  stereopticons.  Intelligent  and 
constant  effort  has  been  concentrated  on  this  product 
and  as  a  result  the  new  1908  IKONOGRAPH 
models  are  put  up  to  the  highest  point  of  mechanical 
utility.  The  IKONOGRAPH  can  be  successfully 
used  in  the  home,  lodge  room,  class  room  or  for 
any  form  of  private  or  semi-public  entertainment. 
The  mechanism  is  extremely  simple.  It  is 
easily  managed  and  is  absolutely  safe,  fool  proof 
and  fireproof.  The  IKON9GRAPH  is  readily 
operated  by  the  most  inexperienced,  and  the  results 
produced  by  it  are  amazing. 

The  IKONOGRAPH  fills  the  position  of  a 
splendid  entertainer  and  for  a  real  moving  picture 
machine  is  sold  at  a  surprisingly  low  figure  when 
the  remarkable  work  it  does  is  considered. 

Picture  films  for  the  IKONOGRAPH  are  sup- 
plied in  lengths  ranging  from  ten  to  one  hundred  feet. 
Nearly  one  hundred  subjects  are  now  ready.  New 
ones  are  being  added  every  month. 

Look  over  these  illustrations  and  write  to  us  for 
a  booklet.  We  know  the  perfection  of  the  IKONO- 
GRAPH of  to-day  and  realize  full  well  the  oppor- 
tunities which  the  talking  machine  dealer  has  in 
offering  this  marvelous  product  in  conjunction  with 
his  regular  line.  Do  not  overlook  the  marvelous 
business  possibilities  which  this  product  has  for  you. 
Don't  write  soon,  but  NOW. 

SOLE   SALES  AGENT 

The  JOHN  NEWTON  PORTER  CO. 

253    BROADWAY,    NEW  YORK 


MODEL  C.     RETAILS  FOR  $15.00 


MODEL  B.     RETAILS  FOR  $25.00 


MODEL  D.     RETAILS  FOR  $10.00 


IKONOGRAPH  MOVING  PICTURE  CAMERA 


14 


THE  TALKING  MACHINE  WORLD. 


Ever  go 
on  the  (Warpath? 

■f  Ever  think  harsh  things  about 
your  joblser,  and  then  go  after  his 
scalp?  *- _ 

\\'hat  was  the  trouble  that  led  up 
to  the  outbreak.  Broken  promises 
— goods  that  didn't  arrive — angry 
customers — lost  trade. 

Then  your  jobber  offered  pro- 
fuse apologies  and  detailed  expla- 
nations ;  you  smoked  the^  pipe  of 
peace,  and  everything  was  just 
lovely — tuitil  the  next  time. 

There  shouldn't  be  any  "next 
time."  No  one  is  infallible,  but  a 
well-organized  concern  like  ours  is 
as  near  disappointment-proof  as 
can  be  perfected.  . 

\\'e  have  ever3'thing  that  an}' 
dealer  needs  from  Victors  and 
\*ictor  Records,  record  cabinets, 
trumpet  horns,  fiber  cases,  English 
needles  and  other  accessories  to  the 
newest  and  best  specialties  of  every 
sort. 

Our  stock  is  right  up  to  the  min- 
ute— no  scurrying  around  to  get 
this  or  that  when  some  dealer  or- 
ders something  of  us ;  no  excuses 
for  not  having  it ;  no  disappoint- 
ment in  not  being  able  to  get  it. 
We  have  the  goods  and  we  make 
all  shipments  the  -same  day  the  or- 
ders are  received. 

If  you  want  that  kind  of  service 
— all  the  time — better  get  in  touch 
with  us.  Why  not  write  to-day  for 
our  latest  catalogue? 

The  Victor  Distributing 
and  Export  Company 

255  Broadway,  New  York 


COMPETITION  IN  BLINKVILLE. 

How  Penrose  Succeeded  in  Turning  Trade 
Away  from  the  Jeni<ins'  Establishment — The 
Part  the  Tall<ing  IVlachine  Played  in  This 
Historic  War  Faithfully  Narrated. 


Hiram  Jinks,  although,  no  relative  of  the  re- 
doubtable Captain  Jinks,  was,  nevertheless,  a 
dealer  in  beans,  the  food  the  renowned  officer 
was  supposed  to  have  fed  to  his  horse.  Of 
course,  he  did  not  deal  iu  beans  alone,  for  Hiram 
— called  Hi  Jinks  for  short — was  proprietor  or  a 
small  general  store  in  Blinkville. 

Hiram  had  always  enjoyed  all  the  trade  of 
Blinkville  up  to  the  time  of  which  we  write,  but 
he  had  recently  had  occasipn  to  add  several  gray 
hairs  to  the  straggly  growth  on  the  top  of  his 
head,  for  a  competitor  had  just  entered  the  field 
in  the  person  of  Waldo  Emerson  Jenkins.  Waldo 
had  established  a  i£neral  store  with  the  patri- 
mony received  f .  om  the  estate  of  his  father, 
Silas  Jenkins,  wiiose  demise  had  even  been 
marked  by  the  city  papers.  Silas  had  grown 
up  with  Blinkville,  having  arrived  at  that  town 
at  the  time  when  wild  cats  were  all  the  rage 
and  the  only  means  of  transportation  was  tne 
old  reliable  ox  team. 

Waldo  was  so  swift  that  Blinkville  never 
would  catch  up  with  him.  He  had  formerly 
worked  for  Hiram,  but  when  h's  father  died  he 
gave  up  his  position  and  started  a  rival  estab- 
lishment. Worst  of  all,  Waldo  was  cutting  Into 
Hiram's  trade.  Hiram  saw  his  old  customers 
flocldng  to  the  Jenkins  establishment  with  envi- 
ous eyes  W^aldo's  store  was  up  to  date,  while 
Hiram  still  clung  to  the  same  methods  employed 
by  Noah  in  dealing  out  general  stores  on  board 
the  ark.  If  it  had  not  been  for  Penrose  Mc- 
Gillicuddy,  Hiram's  genial  errand  boy,  he  would 
have  had  no  trade  at  all,  for  Penrose  was  an  in- 
dustrious lad. 

Penrose  read  the  Sunday  papers  irom  the  city 
and  he  was  wise  beyond  his  years.  He  hoped 
some  daj'  to  be  Hiram's  successor  and  the  old 
man  felt  kindly  toward  the  youth.  In  spite  of 
the  work  of  the  latter,  however,  trade  went  from 
bad  to  worse  until  Hiram  would  have  given  any- 
thing to  put  Waldo  out  of  business. 

The  climax  came  when  Waldo  imported  a  big 
talking  machine,  and  even  the  Corner  'Grocery 
Club,  which  had  always  been  wont  to  discuss 
affairs .  of  state  about  Hiram's  stove  and  spit 
tobacco  upon  the  floor  of  Hiram's  establishment, 
deserted  to  hear  the  music  from  the  talker.  Even 
Hiram  dropped  into  Waldo's  place  to  see  just 
what  kind  of  a  machine  he  had. 

After  his  visit  he  lelt  more  morose  than  ever. 
The  talking  machine  was  a  large  affair  and  was 
plentifully  supplied  with  records  of  all  kinds 
upon  the  side.  Penrose  also  paid  a  visit  to  the 
Jenkins  establishment  and  when  he  returned  he 
imparted  information  to  Hiram  that  caused  that 
worthy  to  smile  almost  aloud. 

Saturday  night  Penrose  went  to  the  Jenkins 
establishment  and,  while  Jenkins  and  the  clerks 
were  busy,  he  did  a  few  things  to  the  records. 
Then  he  stood  by  the  stove  and  waited  for  events. 
He  didn't  have  to  wait  long. 

Mrs.  Muggins,  proprietress  of  Blinkville's  only 
boarding  house  and  probably  the  best  customer 
in  the  place,  entered  with  Mrs.  Bifkins,  known 
as  the  village  gossip.  While  Mrs.  Bifkins  was 
getting  a  small  order  filled  by  one  of  the  clerks, 
Mrs.  Muggins  started  to  tell  her  that  it  was  the 
anniversary  of  the  death  of  Elijah  Muggins,  her 
lamented  husband. 

Then  Waldo  broke  iu:  "I  have  a  tune  appro- 
priate to  the  occasion,"  he  said  to  the  widow. 
Then  he  started  for  the  music  box.  He  put  on 
the  record  of  "The  Holy  City"  and  released  the 
lever.  The  next  moment  he  almost  fainted,  for 
the  relentless  machine  bui'st  forth  with  the 
strains  of  "A  Hot  Time  in  the  Old  Town." 

The  look  Mrs.  Muggins  gave  him  as  she  swept 
from  the  store  would  have  congealed  mercury. 
She  went  across  the  road  and  ordered  a  week's 
supplies  from  Uirani.  Penrose  giggled  up  his 
sleeve. 

Then  another  diversion  occurred.     Mrs.  Dea- 


con Perkins  entered.  She  was  just  informing 
Mrs.  Gabble  that  her  husband,  the  deacon,  had 
gone  to  the  city  to  remain  two  days  on  business. 

"I  can  trust  Isaiah  anywhere,"  she  was  saying 
when  the  strains  of  the  talker  again  burst  forth. 
Waldo  had  put  on  what  he  thought  was  "Absence 
^Makes  the  Heart  Grow  Fonder,"  but  the  music 
sounded  strangely  like  "Oh,  What  a  Lovely 
Dream." 

:Mrs.  Perkins  purchased  her  groceries  at 
Hiram's  that  night.  Many  others,  sympathizing 
with  her  and  with  ;Mrs.  Muggins,  both  incidents 
having  been  repeated  many  times,  followed  their 
example  and  Hiram  was  many  shekels  richer. 

The  climax  came  in  Waldo's  establishment 
when  Denny  Donohoe,  known  as  the  town  terror, 
because  of  .his  pugilistic  ability,  entered  the 
store.    Denny  was  about  half  seas  over. 

"I  won't  give  him  a  chance  to  begin  a  conver- 
sation that  the  music  will  have  any  reference 
to,"  said  Waldo  as  he  put  on  the  record  of 
"Erin,"  and  released  the  lever. 

Denny  came  into  the  store.  He  didn't  get  far. 
He  heard  the  music  and  then  his  eyes  bulged 
out.  He  doubled  up  his  fist,  while  fire  seemed  to 
shoot  from  his  optics. 

The  strains  of  "Down  With  the  Irish"  per- 
meated the  atmosphere.  Denny  started  for  the 
machine.  Waldo  got  in  his  way  only  to  be  floored 
by  a  blow  from  the  brawny  Irishman's  fist. 
Wnen  the  Celt  finished  with  the  machine  it  was 
a  wreck.  When  he  finished  with  Waldo  the  mem- 
bers of  the  Corner  Grocery  Club  carried  him 
home  on  a  shutter. 

In  a  week  Waldo  had  sufficiently  recovered  to 
prosecute  Denny  before  a  justice  of  the  peace. 
i\Iurphy  was  the  name  of  the  justice  and  it  cannot 
be  wondered  at  that  Denny  escaped  with  the 
costs  when  he  explained  to  his  countryman  the 
cause  of  the  assault. 

During  the  time  that  Waldo  had  been  in  bed 
his  trade  had  fallen  off  considerably  and  when 
he  was  able  to  be  at  the  store  again  he  decided 
to  seek  a  new  field.  He  didn't  seem  to  be  able 
to  make  tip  his  differences  with  the  women  tte 
talking  machine  had  insulted,  and  the  many 
others  who  had.  followed  them  to  Hiram's. 

Hiram  took  over  Waldo's  stock,  or  rather  that 
part  of  it  which  was  not  returned  to  the  whole- 
sale houses  at  a  discount,  and  he  and  Penrose 
shook  hands  as  the  train  bearing  Waldo  steamed 
away.  Penrose  is  now  a  partner  in  the  firm  of 
Jinks  &  McGillicuddy.        Ch.\eles  P.  Axgell. 


The  following  notice  has  been  issued  from  the 
office  of  the  National  Phonograph  Co.,  in  London, 


Ens 


"Because  of  the  difficulties  in  some  coun- 


tries of  registering  dictionary  words  as  names  of 
phonographs,  the  name  of  the  new  Ideal  phono- 
graph has  been  changed  to  'Idelia.'  This  is  a 
coined  word.  This  change  will  be  made  effective 
as  fast  as  catalogs  are  reprinted,  and  new  trans- 
fers will  be  placed  on  the  Idelia  horns  as  soon 
as  possible.  The  similarity  in  the  old  and  new 
names  will  prevent  confusion  being  caused  by  the 
change." 


J.  W.  Riley,  who  handles  the  Edison  and  Vic- 
tor lines  in  Atlanta.  Ga.,  has  moved  to  new  quar- 
ters in  Walton  street,  that  city,  and  will  devote 
special  attention  to  the  wholesale  end  of.  his 
business. 


The  J  ^^p^^*^"" 


For  TRllMPH  and 
HOME  Machines 


Can  l>e  attacheil  in  tivc  iniinitos.  No  drillin.u. 
K'otnrns  in  loss  than  cine  socund.  Nui.-^olo.-is. 
speedy  and  siiro.   Write  for  prices  and  circulars. 

ACME  REPEATER  COMPANY.  -  INDIANAPOLIS,  IND. 


His  Moslems  Voice" 


THE  TALKING  ^lACHINE  WORLD. 


15 


We  Want  Manufacturars'  Accounts 


We  handle  large  amounts  of  imported  novelties  and  staples  for  which  we  are  the 
sole  agents,  and  we  would  be  glad  to  hear  from  any  manufacturer  in  regard  to  handling 
his  account.  We  finance  our  own  accounts  and  have  a  regular  line  of  trade  to  which  we 
send  monthly  bulletins  of  all  the  new  merchandise  and  novelties  we  handle.  Our  system 
has  enabled  us  to  give  bigger  returns  than  any  other  house  doing  a  similar  business. 
Manufacturers  will  find  that  they  will  receive  bigger  returns  through  our  hands  than  any 
other  connection  they  could  make.  We  would  be  glad  to  hear  from  any  one  who  is 
looking  for  selling  agencies. 


New  York  &  Lima  Trading  Co.  I'A^.V '".IS'iS^'i 


TRADE  EXPANSION  IN  MILWAUKEE. 

Expensive  Goods  Dennanded — Why  Salesmen 
Should  Look  After  Machine  Even  After  It  Is 
Sold — McGreal's  New  Building — Herriman 
Takes  Charge  at  Columbia  Store — Goerke 
Opens  Other  Store — Hoeffler  Incorporates. 

(Special  to  The  Talking  Machiue  Woi-ld.) 

Milwaukee,  Wis.,  March  9,  1908. 

Milwaukee  talking  machine  dealers  are  far 
from  finding  business  dull.  The  trade  has  been 
exceptionally  good  all  winter,  considering  the 
outlook  in  many  other  fields.  It  would  seem  that 
Milwaukee  people  buy  talking  machines,  no  ma- 
ter what  happens,  and  dealers  themselves  are 
surprised  at  the  way  trade  was  maintained,  even 
under  the  adverse  conditions.  The  sales  for  the 
month  of  February  were  in  advance  of  those 
made  in  January,  and  dealers  say  that  the  pres- 
ent month  has  opened  with  even  brighter  pros- 
pects. Milwaukee  now  has  almost  twenty  talk- 
ing machine  dealers  who  exclusively  handle  the 
leading  lines  of  machines  and  a  full  stock  of 
records.  One  new  store  was  opened  the  past 
month,  and  this  fact  is  proof  that  Milwaukee  de- 
mand in  the  talking  machine  line  is  on  the  gain. 
The  Milwaukee  trade  has  developed  certain 
marked  characteristics:  One  of  the  -most  obvi- 
ous of  these  is  the  largely  increased  demand 
among  people  of  refinement  and  means.  There 
is  a  growing  popularity  for  the  better  class  of 
records.  Dealers  say  that  the  sale  of  Red  Seal 
records  is  steadily  growing  and  attribute  this 
partly  to  the  fact  the  interest  in  grand  opera  is 
very  great  in  the  city.  The  demand  for  this 
class  of  records  the  past  week  has  been  phenom- 
enal, probably  due  to  the  recent  presentation  of 
grand  opera  in  the  city.  With  the  leaving  of 
the  San  Carlos  Opera  Company  -the  sale  of 
Sehumann-Heink,  Constantino  and  Alice  Nielsen 
records  rapidly  took  on  larger  proportions. 

"Business  is  picking  up  in  fine  shape,"  said 
J.  H.  Becker,  Jr.,  manager  of  the  talking  ma- 
chine department  of  the  Hoeffler  Manufacturing 
Co.,  at  306-308  West  Water  street.  "Sales  are  of 
the  best  and  collections  are  rapidly  improving. 
Our  trade  for  the  past  month  was  good  and  we 
are  more  than  satisfied  with  the  coming  pros- 
pects. At  the  present  time  we  have  in  view  the 
sale  of  two  of  the  large  Victor  Victrola  inachines. 
One  im^portant  phase  of  the  talking  machine  busi- 
ness was  brought  forcibly  to  my  notice  the  other 
day,"  said  Mr.' Becker.  "A  lady  came  into  our 
store  with  a  machine  which  she  said  had  been 
causing  her  much  trouble.  It  was  one  that  she 
had  purchased  out  of  th'e  city,  and  when  I  looked 
at  it  I  saw  that  the  machine  had  had  practically 
no  care  whatever,  and  that  it  had  been  oiled  very 
little,  if  any.  On  inquiry  I  found  when  she  had 
bought  the  machine  she  had  received  scarcely 
any  information  as  to  how  the  machine  should 
be  run  or  as  to  the  proper  care  that  should  be 
given  it.  That  is  one  of  the  big  mistakes  that 
many  talking  machine  salesmen  are  making. 
Their  one  aim  is  to  sell  the  machine  and  not  as 
to  what  happens  to  it  after  it  leaves  the  shop. 
Such  a  system  is  doing  neither  the  machine  nor 
the  customer  justice." 

Mr.  Becker  is  an  experienced  talking  machine 
man  and  he  has  been  identified  with  the  busi- 
ness for  years.    As  a  young  man  he  started  at 


the  repair  bench  and  is  equally  familiar  with  the 
mechanical  as  well  as  the  selling  end  of  the 
business. 

"The  business  outlook  is  very  satisfactory," 
said  Lawrence  McGreal,  the  enterprising  talking 
machine  dealer  at  174-17G  Third  street.  "Our 
wholesale  trade  is  especially  "  good,  and  we  are 
finding  no  fault  with  the  retail  side,  but,  of 
course,  we  are  at  a  disadvantage  just  now  when 
we  are  finishing  our  building.  As  soon  as  the 
interior  decorating  is  over  with  us  we  can  learn 
where  we  stand.  The  different  dealers  about  the 
city  who  are  carrying  machines  and  records  are 
reporting  the  best  of  trade." 

"Business  is  very  good  indeed,"  said  A.  D.  Her- 
riman, the  new  manager  of  the  Columbia  Phono- 
graph Co.,  in  Milwaukee.  "Of  course,  I  am  just 
starting  here,  but  so  far  I  am  more  than  sat- 
isfied with  trade  conditions  in  Milwaukee.  There 
is  certainly  a  great  revival  in  the  talking  ma- 
chine business  in  this  city." 

A.  D.  Herriman  comes  from  Davenport,  la., 
where  he  was  the  manager  of  the  Columbia 
branch  in  that  city,  to  Milwaukee,  Where  he  will 
have  charge  of  the  Columbia  interests.  Some 
fifteen  people  are  now  connected  with  the  Mil- 
waukee branch.  Marcus  Weinberg,  the  crack 
Columbia  salesman  from  the  Chicago  branch  who 
carried  off  all  of  the  prizes  in  Chicago  last-  year, 
will  be  with  Mr.  Herriman  as  city  salesman. 

A.  E.  Thomas,  the  former  Columbia  manager 
in  Milwaukee,  recently  retired  to  devote  his  time 
to  the  manufacture  of  a  number  of  inventions 
patented  by  himself. 

Milwaukee  dealers  are  having  much  success 
with  the  handling  of  the  Universal  tone  regu- 
lator. Hundreds  of  them,  were  sold  the  past 
month  and  a  number  of  them  were  placed  on 
the  large  Victrola  machines. 


A  big  sa:le  of  Edison  and  Victor  March  records 
is  reported  by  all  of  the  dealers,  and  it  is  said 
that  the  demand  so  far  has  greatly  exceeded  that 
of  any  previous  month. 

C.  A.  Bergston,  local  manager  of  the  Edison 
Business  Phonograph  Co.,  has  been  visiting  Chi- 
cago. W.  P.  Hope,  of  the  National  Phonograph 
Co.,  has  been  looking  over  the  trade  here. 

A  downtown  talking  machine  branch  has  been 
opened  at"  611  Grand  avenue  by  Simon  Goerke, 
the  proprietor  of  the  talking  machine  business,  at 
839  Third  street.  Mr.  Goerke  is  one  of  the  pion- 
eer business  men  in  Milwaukee,  and  the  success 
of  the  new  branch  is  assured  from  the  start.  Mr. 
Goerke  is  a  practical  machinist,  and  this  puts 
him  in  a  position  to  do  much  in  the  regular  line 
for  his  customers.  A  full  line  of  machines  and 
records  is  being  handled. 

H.  G.  Fischer,  a  jeweler  at  Jefferson,  Wis.,  has 
taken  the  agency  for  the  Edison  phonographs 
and  supplies  and  is  supplying  a  very  good  trade. 

City  ofllcials  about  the  State  are  showing  a 
fondness  for  talking  machines.  Recently,  in  two 
different  instances  where  there  were  delinquent 
taxes  to  be  collected,  the  property  taken  to  sat- 
isfy the  demands  of  the  laws  were  talking  ma- 
chines. It  is  even  hinted  that  the  sheriff  in  each 
case  now  keeps  the  machine  busy  at  the  county 
jail  amusing  himself  and  prisoners. 

Miss  Jennie  Laven,  of  Superior,  Wis.,  had  a 
personal  tax  of  $15.02  that  she  could  not  pay, 
and  a  $150  talking  machine  was  taken  by  the 
sheriff  just  as  she  was  about  to  leave  the  city. 

A  merchant  of  Wausau,  Wis.,  found  himself  in 
the  predicament  of  not  being  able  to  pay  his  tax 
and  the  sheriff  seized  his  talking  machine  and  six 
records,  which  will  probably  be  placed  in  the 
chambers  of  the  City  Council. 

The  Hoeffler  Manufacturing  €0.,  306-308  West 
Water  street,  have  recently  filed  articles  of  in- 
corporation, with  a  capital  of  $150,000. 


A  NEW  TALKING  MACHINE  CONCERN. 


The  Musicphone  Talking  Machine  Co.,  Jersey 
City,  N.  J.,  was  incorporated  last  Tuesday  with 
a  capital  of  $100,000.  Incorporators — Fred  Knowl- 
ton,  E.  J.  Forham,  and  W.  E.  Allen.  The  com- 
pany is  to  manufacture  talking  machines. 


WHO  SAYS  BUSINESS  IS  BAD  ? 


The  Edisonia  -Co.,  Newark,  N.  J.,  in  addition 
to  handling  some  nice  business  of  the.  regular 
order  last  week,  sold  an  Auxetophone  and  two 
Victor  Victrolas,  which  together  with  a  plenti- 
ful supply  of  records  ran  the  total  of  the  sales 
well  above  the  $1,000  mark.  Such  business  can 
be  had,  but  it  must  be  sought. 


99 


Big  Demand  for"The  Heise  System  Ponies 

Better  get  in  ybur  order  for  some  of  the  100  and  ]50  Space  Wire 
Record  Raclcs,  made  for  home  use. 

QUICK  SALE-GOOD  PROFIT 
A  «30  DAY  SPECIAL" 

This  cut  will  give  you  an  idea  of  the 
100  space  rack  which  we  are  now  making 
for  use  .in  homes,  just  as  we  make  the 
larger  types  in  many  styles  for  the  deal- 
ers' use. 

The  regular  price  of  the  No.  123  Rack, 
holding  100  records,  is  $18  .for  a  half 
dozen;  the  150  Space  Rack  is  $27  per 
half  dozen.  They  are  crated  in  half- 
dozen  lots.  . 

SPECIAL  30  DAY  PRICE 

The  100  Space  Rack,  in  half  doz.  lols,  $15 

The  150  Space  Rack,     "     "     "  $20 

Your  Jobber  Can  Supply  You. 


SYRACUSE  WIRE  WORKS, 


SYRACUSE, 
N.  Y. 


Canadian  Representatives:  R.  S.  WILLIAMS  &  SONS  CO.,  Toronto  and  Winnipeg- 


16 


THE  TALKING  MACHINE  WORLD. 


FOR  INFORMATION 


WRITE 
US 


NDISTRTltTim 
RECORDS 


WRITE 
OUR 


TRADE-MARK. 


An  Artistic  Creation  and  A  Commercial  Product. 

A  MONEY  MAKER 

  For  TKe   


JOBBER 

Because 

The 
Dealer 

Wants 
Them 


ESTABLISHED  JOBBERS 


Name. 


American  Talking  Machine  Co.  . .  . 

Andrews,  W.  D  

Andrews,  W.  D  

Bollinger,  R.  C  

Buehn,  Louis,  &  Bro  

BuUenkamp,  F  

Cable  Co.,  The  

Cad  well,  O.  C,  &  Co  

Conroy  Piano  Co  

Curtin  Alusic  House  

Edisonia  Co.,  The  

Finch  &  Hahn  

Finch  &  Hahn  

Hough,  Thos.  C  

Kelly,  P  

Killea,  W.  J  

Knight  Drug  Co  

Massachusetts  Indestructible  Record 

Co.,  The  

Musical  Echo  Co  

National  Automatic  Fire  Alarm  Co. 

of  La  

Piano  Player  Co  

Pommer,  A.  J.,  Co  

Portland  Talking  Machine  Co  

PoAvers  &  Henry  

Reynalds.  W.  H  

Savage,  J.  K.,  Supply  Co  

Shad's,  E.  F.,  Department  Store.  . . 

Standard  Music  Co  

Switky,  Benj  

Talking  Machine  Co  

Utica  Cycle  Co  

Wabash  jMusic  Co.,  The  

\^'hitnev  &  Currier  Co  

Whitsit,  Perrv  B  


City. 

State. 

Brooklyn  .  . . 

New  York 

Syracuse  .  . . 

New  York 

Buffalo   

New  York 

Fort  Smith. 

Arkansas 

Philadelphia 

Pennsylvania 

New  York 

New  York 

Charleston  . 

So.  Carolina 

Sioux  Fahs.  . 

South  Dakota 

St.  Louis .... 

Mo. 

Helena  

ISIontana 

Newark  .  . . 

New  Jersey 

Schenectady 

New  York 

New  York 

Minneapolis 

jMinnesota 

Alontreal  .  .  . 

Canada 

Albany  .... 

New  York 

Savannah  . . . 

Georgia 

Boston   

]Mass. 

Philadelphia  . 

Pennsylvania 

New  Orleans 

La. 

(Dmaha  .... 

Nebraska 

Sacramento 

California 

Portland  .  .  . 

Alaine 

Pittsburg  .  . 

Pennsylvania 

Mobile  .... 

Alabama 

St.  Louis  .  .  . 

Missouri 

Jacksonville 

Florida 

Chattanooga 

Tennessee 

New  York.  . . 

New  York 

Birmingham. 

Alabama 

Utica   

New  York 

Terre  Haute 

Indiana 

Toledo  

Ohio 

Columbus .  .  . 

Ohio 

DEALER 

Because 

The 
Public 

Wants 
Them 


Retail  At   35   Cents   Tlie  Record 

THE 

Indestructible  Piionograpiiic  Record  Co. 

Albany,  N.  Y.,  V.  A. 


THE  TALKIN^G  MACHINE  WORLD. 


17 


"TALKER"  HAVING  QUITE  A  BOOM 


in  Cincinnati — Demands  for  Either  Very  Ex- 
pensive or  tine  Popular  Priced  Goods — Fibre 
Needle  a  Great  Aid  in  Selling  Machines — A 
New  Invention — Wurlitzer  Scores  Another 
Building — B.  Feinberg  Married — Columbia 
Symphony  Grand  in  Demand — "Pagliacci" 
Records  Selling  Well. 


(Special  to  The  Talking  Miicliine  Wm  id  i 

Cincinnati,  O.,  March  7,  1908. 
Trade  in  talking  machines  is  having  a  nice 
little  hoom  which  is  being  most  tenderly  cher- 
ished and  encouraged  in  all  directions.  It  is 
notable  that  the  increase  of  sales  is  with  the 
medium-priced  machines,  which  causes  dealers 
and  jobbers  to  believe  that  the  revival  is  steady 
and  popular.  Orders  received  from  dealers  in- 
clude in  almost  every  instance  a  larger  percent- 
age of  orders  for  medium-priced  goods  that  for 
the  cheaper  varieties  or  the  most  expensive. 
Several  of  the  firms  who  handle  talking  machines 
in  this  city  have  boundless  faith  in  the  future 
of  those  instruments,  believing  that  they  afford 
a  greater  variety  of  music  than  any  other  in- 
strument has  or  ever  will.  The  improvements 
lately  made  in  attachments  and  adjuncts  to  the 
talking  machines  have  greatly  increased  their 
popularity.  The  fiber  needle  is  causing  a  revo- 
lution in  favor  of  the  instruments  to  which  it  is 
being  attached.  At  the  Wurlitzer  Co.  the  sales 
of  talking  machines  during  the  past  weeks  were 
made  with  the  addition  of  the  fiber  needle,  which 
perceptibly  decreases  the  roughness  and  uneven- 
ness  of  tone.  The  fiber  needle  is  not  being 
placed  with  wholesale  orders,  as  it  is  the  inten- 
tion of  the  makers  to  convince  the  retail  trade 
first  concerning  the  merits  of  the  new  invention, 
and  later  through  this  educational  process  to 
have  it  become  a  feature  of  wholesale.  Inven- 
tions for  the  talking  machines  are  every  day 
brought  into  the  stores  where  these  are  sold. 
One  of  the  latest  is  a  small  attachment  designed 
by  a  Los  Angeles  man,  for  the  Victor  machines. 
This  device  permits  a  repetition  of  the  piece  just 


ended  without  changing  the  disc.  The  Los  An- 
geles man  is  on  his  way  east  toward  the  Victor 
headquarters. 

The  talking  machine  department  of  the  R. 
Wurlitzer  Co.,  of  which  the  wholesale  has  been 
for  several  months,  in  another  building  across 
the  street  from  the  store,  has  taken  possession  of 
several  floors  in  the  main  store  and  warehoused 
the  wholesale  supplies.  The  inconvenience  of 
having  this  department  separated  from  the  main 
body  of  the  store  was  found  disadvantageous.  A 
number  of  new  dealers  in  the  smaller  towns  are 
being  established  by  the  Wurlitzer  and  other 
agencies,  in  response  to  the  improved  conditions 
of  trade.  Mr.  Dietrich,  of  the  wholesale  depart- 
ment, finds  that  his  orders  are  coming  in  just 
now  in  a  most  satisfactory  manner,  small  firms 
are  stocking  up  and  the  jobbers  sending  him  fine 
orders  by  mail.  Mr.  Dietrich  considers  that  mail 
orders  are  the  best  possible  indication  of  reviving 
business,  since  they  are  largely  unsolicited  and 
spontaneous. 

An  item  of  interest  to  the  trade  was  the  mar- 
riage on  Monday  evening  last  of  B.  Feinberg,  rep- 
resenting the  Western  Talking  Machine  and 
Supply  Co.,  of  Chicago,  to  Miss  Michaelson,  of 
Avondale,  Cincinnati.  Although  not  totally  un- 
expected, the  marriage  of  Mr.  Feinberg  had  not 
been  announced  to  his  friends  who  hastened  to 
offer  their  congratulations,  but  the  young  couple 
had  departed  on  an  extensive  wedding  tour  of  the 
east  before  the  news  of  the  marriage  got  around. 

The  special  feature  at  the  Columbia  Phono- 
graph Co.  during  the  past  several  weeks  has  been 
the  new  Symphony  grand.  Mr.  Nichols,  manager 
of  the  Cincinnati  agency,  states  that  sales  for 
this  instrument  have  been  very  good.  It  is  the 
new  hornless  graphophone  and  a  handsome  cabi- 
net, which  forms  a  most  artistic  piece  of  furni- 
ture. The  aluminum  tone  cylinders  are  also  re- 
ceiving much  favorable  attention  from  purchas- 
ers. T.  F.  Murray,  representing  the  jobbing  de- 
partment of  the  Columbia  Phonograph  Co.,  was 
the  last  of  the  Columbia  people  to  visit  Mr. 
Nichols,  reporting  the  business  in  his  department 
as  satisfactory. 


The  Smith  &  Nixon  Piano  Co.,  agents  for  the 
Victor  and  other  talking  machines,  have  on  exhi- 
bition a  most  clever  record  of  the  Victor  ma- 
chines— the  opera  of  Pagliacci — with  chorus,  or- 
chestra, soloists  all  done  on  the  Victor.  It  is  a 
most  elaborate  device  and  attracts  much  interest. 


SUIT  OVER  RECORD  CARTON. 

Chas.  J.  Kintner  Has  Brought  Suit  Against  the 
Columbia  Phonograph  Co.  for  an  Accounting 
— Claims  to  Hold  Patent  on  Flannel-Lined 
Carton  Commonly  Used  by  the  Trade. 


No  one  ever  heard  that  the  ordinary  flannel 
lined  carton  or  box  used  for  cylinder  records 
was  covered  by  a  patent.  But  Charles  J.  Kint- 
ner, of  New  York,  claims  to  be  the  inventor  of 
this  well-known  and  familiar  container,  and 
about  a  fortnight  since  brought  suit  against  the 
Columbia  Phonograph  Co.,  general,  in  the  Su- 
preme Court  of  the  District  of  Columbia,  for 
damages  and  an  accounting.  Mr.  Kintner  states 
he  had  issued  a  license  to  the  National  Phono- 
graph Co.,  Orange,  N.  J.,  for  the  use  of  the 
carton,  and  made  the  same  proposal  to  the  Co- 
lumbia Co.,  who  promptly  refused,  hence  the  suit. 

The  Columbia  Phonograph  Co.,  on  being  re- 
quested by  The  World  for  information  regard- 
ing the  matter,  related  the  foregoing  facts,  and 
then  added:  "We  are  not  lying  awake  nights 
thinking  about  Kintner's  patent.  An  answer  to 
his  bill  of  complaint  is  not  due  until  about  the 
middle  of  March.  Then  it  is  possible  we  may 
not  file  an  answer,  but  might  hand  Mr.  Kintner 
something  else.  The  cylinder  carton  was  always 
considered  common  property  by  the  trade  and 
we  still  maintain  that  contention." 


E.  L.  Andrews  &  Son,  Phoenix,  Ariz.,  have  re- 
cently enlarged  their  talking  machine  department 
and  have  also  given  this  branch  of  the  business 
a  larger  portion  of  window  display  space.  The 
company  handle  Victor  talking  machines  and  re- 
port excellent  sales  in  that  line. 


The  "ORCHESTRAPHONE"  in  Position  for  Playing 

Easy  to  adjust;  easy  to  operate.  Machine  can  be  started 
and  stopped  quiclcly  and  conveniently. 

The  "ORCHESTRAPHONE'*  Retails 
at  2  0.^ 

USUAL   DISCOUNTS   TO   THE  TRADE 

When  ordering  state  mal^e  and  style  of  machine  it  is 
wanted  for. 


THE  WONOERFUL 

ORCHESTRAPHONE 


(Patent  Applied  For) 

Makes  The  Talking  Machine  Perfect 

Takes  1  Place  of  Horn— Tone  Acoustically  Perfect— Pleas- 
ing to  the  Eye— Makes  a  Perfect  Hornless 
Talking  Machine 

The  ORCHB:STRAPHONE  has  met  with  a  wonderful  success.  Its  many  good  qualities  al 
once  present  themselves  to  a  person  acquainted  with  tlie  principles  involved  in  tlie  Tsilkins;' 
Machine. 

The  ORCHESTRAPHONE  has  been  designed  by  an  expert  Acoustician.  It  is  acoustically 
liorfect  and  its  wonderful  tones  quickly  appeal  to  everyone. 

The  ORCHESTRAPHONE  can  be  easily  adjusted  to  any  Disc  Talking  Machine  and  con- 
veniently holds  in  its  chambers  enough  records  for  an  evening's  entertainment ;  in  another 
chamber  all  the  other  aecessofies  ;  also  a  dust  pi'oof  chamber  in  which  the  sounding  box  and 
record  are  operated,  free  from  any  outside  influences  ;  also  a  sound  amplifying  chamber  in 
which  the  sound  is  projected  and  amplified,  having  all  the  advantages  of  the  largest  horn 
which  may  be  adjusted  to  practically  eliminate  the  blasting  and  scratching  sound  so  objection- 
able in  the  Disc  Machine. 

Dealers  have  been  quick  to  see  the  value  ol  the  ORCHESTRAPHONE 
as  a  last  seller  and  a  profit  maker.  They  sell  themselves.  It  has  more 
points  of  merit  than  have  ever  been  presented  in  a  talking  machine  accessory. 


MANUFACTURED  BY 

THE    ORCHESXRAF»HOI\JE  CO 


No.  SIS   Harrison  Street 


Kansas  City,  IVIo. 


18 


THE  Talking  machine  world. 


SIDE  LINES 
AND  MONEY 


CJ  Are  you  interested  in  special- 
ties— business  gfetters  -  m  o  n  e  v 
makers  that  will  help  out  your 
reofular  talking;  machine  trade 
by  drawing  more  people  to  your 
store  and  put  more  dollars  in 
your  pocket  through  sales  which 
you  will  make  ? 

<|  We  presume  you  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  expand.  They  do  not  believe 
in  the  contraction  policy. 

(|  To  use  the  colloquial  ex- 
pression we  can  "put  you  next" 
and  "putting"  in  this  case  means 
that  we  can  place  you  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  with  talking 
machines. 

(][  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plenty  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

<j|  We  have  detailed  a  member 
of  the  World  staff  to  investiorate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  any  dealer  who  writes 
us  asking  for  information  upon 
the  subject.  "  Address  all  such 
correspondence  to 

Editor  Side  Line  Department 

The  Talking  Machine  World 

No.  1  Madison  Avenne,  \ew  York 


FIRE  DESTROYS  JORDAN  PLANT. 

The  Well  Known  lyianufacturers  of  Talking 
Machine  and  Record  Cabinets  Suffer  Loss  of 
$300,000 — Covered  by  Insurance — Will  Re- 
build at  Once — A  Chat  With  Mr.  Jordan  and 
Mr.  Henkel  Reveals  Courage  and  Enterprise. 

On  the  night  of  Feb.  22  the  plant  of  E.  B.  Jor- 
dan &  Co.,  -Brooklyn,  N.  Y.,  was  totally  destroyed 
by  fire.  This  concern  is  well  and  favorably  known 
as  manufacturers  of  machine  and  record  cabinets 
for  the  trade.  The  leading  talking  machine 
makers  of  the  country,  especially  in  the  neigh- 
borhood of  New  York  have  their  special  line 
in  E.  B.  Jordan  &  Co.'s  hands.  The  loss  is  placed 
at  $300,000,  with  an  insuiance  to  cover  every- 
thing.   The  property  is  valued  at  ?500,000. 

E.  B.  Jordan,  Jr.,  son  of  E.  B.  Jordan,  col- 
lector of  United  States  Internal  Revenue  for  sev- 
eral terms,  and  the  present  esteemed  oflBcial 
of  that  important  post,  and  a  director  of  the  Gen- 
eral Phonograph  Supply  Co..  said  to  The  World, 
respecting  the  fire:  "Some  of  our  buildings  are 
a  total  loss  and  the  report  of  the  daily  news- 
papers that  our  factory  was  a  chair  plant  is 
entirely  erroneous.  Years  ago  that  was  a  fact, 
but  our  entire  output  has  been  in  the  talking  ma- 
chine line,  that  is  to  say,  machine  and  record 
cabinets.  We  have  arranged  to  go  ahead  with 
our  business  at  once,  so  there  will  be  no  appre- 
ciable delay,  and  you  can  say  that  we  are  still 


in  the  game  and  will  glaaly  fill  all  orders  as  re- 
ceived. The  fire  was  one  of  those  unfortunate 
events  that  may  happen  to  anyone,  but  we  still 
have  our  men  with  us  and  nobody  is  hurt,  but 
ourselves,  so  to  speak.  We  will  rebuild  at  once 
and  inside  of  six  weeks  our  plant  will  be  fully 
equipped." 

C.  V.  Henkel,  president  and  general  manager  of 
the  General  Phonograph  Supply  Co.,  New  York, 
of  whom  E.  B.  Jordan,  Jr.,  was  a  director  and 
the  manufacturer  of  their  wooden  horns  and 
record  cabinets,  said:  "While  I  regret  exceed- 
ingly the  loss  of  the  Jordan  plant,  where  we 
had  a  large  stock  of  horns  and  cabinets  in  a 
finished  state  and  ready  for  shipment,  we  have 
lost  no  time  in  making  other  arrangements,  so 
that  our  customers  will  not  suffer."  The  enter- 
prise of  Mr.  H»?nkel  could  not  be  more  clearly 
emphasized  than  in  this  trying  moment.  In 
a  word,  obstacles  of  this  kind  give  further  evi- 
dence of  his  resourcefulness  and  versatility. 


HIGH  PRICED  VICTOR  VICTROLA. 


A  Beautiful  Louis  XV  Design  Just  Placed  on 
the  Market  by  the  Victor  Co.  to  Sell  at  $300. 


A  new  and  higher  priced  Victor  Victrola  has 
been  placed  on  the  market  by  the  Victor  Talking 


3 


viCTor,  vicTr.oLA,  louis  xv.  design. 
Machine  Co.,  Camden,  N.-J.,  to  sell  at  $-300,  and  tii 
be  known  as  model  XX.  Louis  XV  design  (embel- 
lished in  gold).  Their  circular  to  the  trade,  bear- 
ing on  this  rich  and  elegant  style  of  machine, 
under  date  of  February  15,  in  part  is  as  follows: 
"The  success  of  the  'Victrola'  has  conclusively 
proven  the  big  demand  for  high  class  Victors, 


and  in  view  of  the  number  of  requests  from 
distributors  and  dealers  for  more  expensive 
styles,  we  have,  after  considerable  study  of  the 
situation,  designed  the  beautiful  Victor  'Vic- 
trola' XX  (Louis  XV  design).  The  cabinet  is  of 
selected  Laguna  mahogany,  which  possesses  even 
richer  figure  than  the  celebrated  San  Domingo 
variety,  the  doors  being  'v'  paneled,  with  beauti- 
fully matched  wood,  while  the  Louis  XV  period 
is  further  emphasized  by  elaborate  carvings 
mounted  with  antique  gold  leaf." 

The  Victor  Victrola  XX  was  placed  on  sale 
March  1. 


KEEPING  A  TELEPHONE  EECORD. 


''It  has  been  my  unpleasant  experience,"  said 
a  well-known  talking  machine  dealer,  "that  tele- 
phone messages  received  in  my  establishment 
have  been  often  overlooked  and  their  instructions 
neglected,  because  no  record  has  been  kept  of 
them.  Also  that  if  the  message  sent  by  the  line 
v\-as  attended  to  there  was  no  record  kept  for 
future  reference.  Because  of  this  lack,  compli- 
cations and  disputes  often  arose.  I  would  guess 
that  these  telephone  messages  caused  us  about  as 
much  trouble  as  any  one  other  method  of  com- 
munication. 

"I  have  therefore  had  installed  a  system  of 
telephone  records  which  keeps  track  of  all  mes- 
sages received  and  delivered  over  the  telephone, 
or  all  business  done  by  this  verbal  method. 

"We  have  pads  of  telephone  notes  which  are 
kept  on  the  desk  of  each  employe  who  is  liable 

TELErHOXE  NOTE  SLIP. 

Messirs  

Date   Time 

  Received. 

 '   Sent. 

  Clerk. - 

(Reply  on  Reverse.) 
John  Smith, 

Talking  Machines. 
Telephone : 

South,  1021. 

to  receive  or  send  a  message.  Whenever  a  mes- 
sage is  received,  the  person  by  whom  it  is  taken 
puts  down  the  name  of  the  individual  or  concern 
from  whom  it  comes:  also  the  hour  and  day,  and 
his  own  name.  He  records  briefly  the  purport  of 
said  message,  and  puts  his  own  reply  on  the  re- 
verse. The  same  course  is  also  followed  when 
anyone  in  the  office  calls  up  an  outsider.  These 
slips  are  then  filed  away,  as  letters  would  be.  It 
saves  us  a  lot  of  trouble." 


MANUFACTURED  BY 

Wm.  J.  SCHROTH 

KOBE,  JAPAN. 

None  Genuine 
Without  This 
Trade  Mark 


THE  ALLEN 

TALKING  "machine  HORN 


HERETOFORE  there  has  been  a  certain  amount  of  preju- 
dice, especiall)'  hy  those  musically  trained,  against  the  Talking 
Machine  on  account  of  a  peculiarl}'  unpleasant  "blast"  or  metallic 
sound  foreign  to  the  record. 

This  rasping  sound  is  due  principallj-  to  the  horn,  which  in  the 
first  place,  is  manufactured  of  metal,  and  secondly  is  generallj'^ 
not  constructed  upon  scientific  principles. 

This  fault  is  corrected  by  using  the  ALLEN  FIBER  HORN, 
made  by  hand,  of  a  Japanese  rice  fiber  material,  finished  with  a 
beautiful  lacquer,  put  on  hy  a  new  patented  process  in  a  permanent 
glossy  jet  black  color. 

Beautifully  Decorated  by  Talented  Japanese  Jtrtists 


CAN  BE  USED  ON  ALL  TALKING  MACHINES 


BYRON  MAUZY 

Sole  Distributor  for  the  United  States 
Byron  Mauzy  Music  Building,  1175  O'Farrell  Street 

SAN  FRANCISCO,  CAL. 


WRITE  US  REGARDING  THE  EXCLUSIVE  SALE  IN  YOUR  TERRITORY 


THE  TALKING  MACHINE  WORLD. 


19 


DECISION  IN  FAMOUS  COPYRIGHT  SUIT. 


United  States  Supreme  Court  Upholds  Decision  of   Lower  Courts  in  Suit  of  White-Smith  Co. 
■    Against  Apollo  Co. — Maintain  That  Reproductions  by  Means  of  Perforated  Music  Rolls  Is 
Not  Violation  of  Copyright — Decision  of  Great  Importance  to  the  Manufacturers  of  Talking 
Machine  Records — In  Keeping  with  Rulings  of  European  Courts — Opinion  Appears  Below. 


When  the  case  of  the  White-Smith  Music  Pub- 
lishing Co.,  Boston,  Mass.,  against  the  Apollo  Co., 
Chicago,  was  instituted  the  talking  machine  trade 
knew  nothing  and  cared  less  about  the  suit. 
About  six  years  ago  the  taking  of  testimony  was 
begun.  This  procedure  covered  pretty  nearly  two 
years,  shifting  from  New  York  and-  Boston  to 
Chicago  and  Philadelphia.  The  case  came  on  for 
hearing  before  Judge  Hazel,  United  States  Cir- 
cuit Court,  Southern  District  of  New  York,  De- 
cember 6  to  8,  1904.  On  June  21,  1905,  a  decision 
was  rendered  in  favor  of  the  defendants.  An 
appeal  was  taken  to  the  United  States  Circuit 
Court  of  Appeals,  Second  Circuit,  argued  March 
26,  1906,  and  an  opinion  was  handed  down  on 
May  25  following,  the  lower  court  being  sus- 
tained. Then  the  case  was  taken  to  the  Supreme 
Court  of  the  United  States  on  a  writ  of  certiorari. 
The  hearing  came  on  January  16,  1908,  the  de- 
cision being  filed  February  24. 

Counsel  of  eminence  were  engaged  on  both 
sides,  especially  for  the  complainant,  the  present 
Governor  of  the  State  of  New  York,  Charles  E. 
Hughes,  who  has  since  become  a  national  figure 
in  political  life,  arguing  the  case  for  the  plain- 
tiffs in  the  Circuit  Court  as  well  as  in  the  Court 
of  Appeals.  Of  course,  his  official  position  pre- 
cluded his  appearance  in  the  Supreme  Court  of 
the  United  States.  This  is  only  a  part  of  the  his- 
tory of  this  celebrated  case. 

With  this  brief  recital  of  the  bare  facts  to 
elucidate  the  record,  and  bring  this  famous  con- 
troversy up  to  date,  or  rather  to  the  time  when 
the  talking  machine  trade  began  to  figure;  that 
is  to  say  about  the  time  the  bill  for  the  revising, 
amending  and  consolidating  the  copyright  laws 
was  introduced  in  Congress  during  the  Fifty- 
ninth  Congress.  Then  the  record  manufacturers 
or  their  attorneys  got  busy,  and  from  that  time 
on  they  were  on  the  job.  When  the  bills  were 
reported  out  of  committee  all  of  them  failed  of 
passage  with  the  expiration  of  that  Congress. 
As  soon  as  the  present  or  Sixtieth  Congress  con- 
vened new  bills  were  introduced  almost  imme- 
diately. 'Shortly  afterward  the  White-Smith  case 
was  argued  in  the  Supreme  Court,  and  the  chair- 
men of  the  Senate  and  House  Patents  Committees, 
to  whom  bills  relative  to  copyrights  are  referred 
for  consideration  and  a  report,  deemed  it  best  to 
await  the  decision  of  the  highest  tribunal  in  the 
land  to  clear  up  moot  points  hefore  taking  action. 

Now  that  the  opinion,  which  is  final,  is  before 
them,  they  will  doubtless  pursue  the  usual  course; 
that  is  to  say,  hold  hearings,  only  for  the  sub- 
mission of  new  testimony,  however,  as  the  sub- 
ject as  a  whole  has  been  pretty  well  thrashed  out, 
and  then  recommend  for  passage  such  a  bill  as 
they  deem,  in  their  judgment,  suitable  for  pas- 
sage. Subsequently,  when  the  bill  is  reached  on 
the  calendar  in  its  regular  order,  the  fight  will 
be  in  open  session,  and  what  the  outcome  will  be 
no  one  can  find  out. 

The  decision,  of  which  the  complete  text  is  sub- 
joined, is  by  a  unanimous  vote  of  the  court,  and 
was  written  by  Justice  Day.  A  brief  separate 
opinion,  written  by  Justice  Holmes,  "specifically 
concurs"  with  his  associates,  and  so  far  as  the 
existing  law  is  concerned  the  question  of  In- 
fringement by  record  manufacturers  Is  finally 
and  definitely  settled  adversely  to  the  contentions 
of  their  opponents.  In  other  words,  composers 
and  music  publishers  have  contended  all  along 
that  the  right  of  copyright  included  all  forms  of 
mechanical  reproduction  of  the  copyrighted  mus- 
ical work.  The  decision  by  the  Supreme  Court 
completely  knocks  this  idea  in  the  head.  The 
court  declares  that  mechanical  reproduction  is 
not  infringement  under  existing  law.  It  remains 
for  Congress  to  determine  whether  the  scope  of 
copyright  shall  he  broadened  to  cover  perforated 
rolls,  talking  machines  and  piano-playing  devices. 
The  court's  decision  is  in  entire  harmony  with 


the  contention,  held  all  along,  by  Chairman  Cur- 
rier of  the  House  Patent  Committee,  and  by 
Chairman  Smoot,  of  the  Senate  Patent  Commit- 
tee, that  mechanical  reproauction  does  not  con- 
stitute infringement.    The  decision  follows: 

Full  Text  of  the  Decision. 

The  action  was  brought  under  the  proTislons  of  the 
copyright  act,  section  4952,  giving  to  the  author,  in- 
ventor, designer  or  proprietor  of  any  book,  map,  chart, 
dramatic  or  musicai  composition  the  sole  liberty  of 
printing,  reprinting,  publishing,  completing,  copying,  ex- 
ecuting, finishing  and  vending  the  same.  The  Circuit 
Courts  of  the  United  States  are  given  jurisdiction  under 
section  4970  to  grant  injunctions,  according  to  the 
course  and  principles  of  courts  of  equity  in  copyright 
cases.  The  appellee  (Apollo  Co.)  is  the  manufacturer 
oi  certain  musical  Instruments  adapted  to  be  used  with 
perforated  ro'ls.  The  testimony  discloses  that  certain 
of  these  rolls,  used  in  connection  with  such  Instru- 
ments, and  being  connected  with  the  mechanism  to 
which  they  apply,  reproduce  in  sound  the  melody  re- 
corded in  the  two  pieces  of  music  copyrighted  by  the 
appellant  (White-Smith  Music  Publishing  Co.). 

The  manufacture  of  such  instruments  and  the  use 
of  such  musical  rolls  has  developed  rapidly  In  recent 
years  in  this  country  and  abroad.  The  record  discloses 
that  in  1902  from  seventy  to  seventy-five  thousand  of 
such  Instruments  were  in  use  in  the  United  States,  and 
that  from  one  million  to  one  million  and  a  half  of  such 
perforated  music  rolls  were  made  in  this  country  In 
that  year.  It  is  evident  tbat  the  question  involved  in 
the  use  of  such  rolls  is  one  of  very  considerable  impor- 
tance, involving  large  property  interests,  and  closely 
touching  the  rights  of  composers  and  music  publishers. 
The  case  was  argued  with  force  and  ability,  orally  and 
upon  elaborate  briefs. 

WHBR'3  THE  PIANOLA  PIGUEES. 

Without  entering  into  a  detailed  discussion  of  the 
mechanical  construction  of  such  instruments  and  rolls, 
it  is  enough  to  say  that  they  are  what  has  become  famil- 
iar to  the  public  in  the  form  of  mechanical  attachments 
to  pianos,  such  as  the  pianola ;  and  the  musical  rolls 
consist  of  perforated  sheets,  which  are  passed  over 
ducts  connected  with  the  operating  parts  of  the  mech- 
anism in  such  manner  that  the  same  are  liept  sealed 
until,  by  means  of  perforations  in  the  rolls,  air  pressure 
is  admitted  to  the  ducts  which  operate  the  pneumatic 
devices  to  sound  the  notes.  This  is  done  with  the  aid 
of  an  operator,  upon  whose  skill  and  experience  the 
success  of  the  rendition  largely  depends.  As  the  roll 
is  drawn  over  the  tracker  board  the  notes  are  sounded 
as  the  pei'forations  admit  the  atmospheric  pressure,  the 
perforations  having  been  so  arranged  that  the  effect  is 
to  produce  the  melody  or  tune  for  which  the  roll  has 
been  cut. 

HOW  MUSIC  ROLLS  ARE  MADE. 

Speaking  in  a  general  way,  it  may  be  said  that  these 
rolls  are  made  in  three  ways:  First — With  the  score  or 
staff  notation  before  him  the  arranger,  with  the  aid 


of  a  rule  or  guide  and  a  graduated  schedule,  marks  the 
position  and  size  of  the  perforations  on  a  sheet  of  paper 
to  correspond  to  the  order  of  notes  in  the  composition. 
The  marked  sheet  is  then  passed  into  the  hands  of  an 
operator  who  cuts  the  apertures,  by  hand,  in  the  paper. 
This  perforated  sheet  is  Inspected  and  corrected,  and 
when  corrected  Is  called  "the  original."  This  original 
is  used  as  a  stencil  and  by  passing  ink  rollers  OT^er  It  a 
pattern  is  prepared.  The  stenciled  perforations  are 
then  cut,  producing  the  master  or  templet.  The  master 
is  placed  in  the  perforating  machine  and  reproductions 
thereof  obtained,  which  are  the  perforated  rolls  in  ques- 
tion. Expression  marks  are  separately  copied  on  the 
perforated  music  sheets  by  means  of  rubber  stamps. 
Second — A  perforated  music  roll  made  by  another  man- 
ufacturer may  be  used  from  which  to  make  a  new  rec- 
ord. Third — By  playing  upon  a  piano  to  which  Is  at- 
tached an  automatic  recording  device  producing  a  per- 
forated matrix  from  which  a  perforated  roll  may  be 
produced. 

It  Is  evident,  therefore,  that  persons  skilled  In  the 
art  can  take  such  pieces  of  sheet  music  In  staff  nota- 
tion, and  by  means  of  the  proper  instruments  make 
drawings  indicating  the  perforations,  which  are  after- 
ward outlined  and  cut  upon  the  rolls  In  such  wise  as 
to  reproduce,  with  the  aid  of  other  mechanism,  the 
music  which  is  recorded  in  the  copyrighted  sheets. 

THEORIES  ADVANCED  BY  LEARNED  COONSBL. 

The  learned  counsel  for  the  parties  to  this  action 
advance  opposing  theories  as  to  the  nature  and  extent 
of  the  copyright  given  by  statutory  laws  enacted  by 
Congress  for  the  protection  of  copyright,  and  a  deter- 
mination of  which  is  the  true  one  will  go  far  to  decide 
the  rights  of  the  parties  In  this  case.  On  behalf  of  the 
appellant  it  is  insisted  that  It  Is  the  Intention  of  the 
copyright  act  to  protect  the  Intellectual  conception  which 
has  resulted  in  the  compilation  of  notes  which,  when 
properly  played,  produces  the  melody  which  is  the  real 
invention  of  the  composer.  It  is  insisted  that  this  is 
the  thing  which  Congress  Intended  to  protect,  and  that 
the  protection  covers  all  means  of  expression  of  the 
order  of  notes  which  produce  the  air  or  melody  which 
the  composer  has  Invented. 

INTENTION  OF  COPYRIGHT  ACT. 

Music,  It  is  argued,  is  Intended  for  the  ear  as  writing 
is  for  the  eye,  and  that  It  Is  the  Intention  of  the  copy- 
right act  to  prevent  the  multiplication  of  every  means 
of  reproducing  the  music  of  the  composer  to  the  ear. 
On  the  other  hand,  it  is  contended  that  while  it  is  true 
that  copyright  statutes  are  Intended  to  reward  mental 
creations  and  conceptions,  that  the  extent  of  this  pro- 
tection is  a  matter  of  statutory  law,  and  that  it  has 
been  extended  only  to  the  tangible  results  of  mental 
conception  and  that  only  the  tangible  thing  Is  dealt 
with  by  the  law,  and  Its  multiplication  or-  reproduc- 
tion is  all  that  is  protected  by  the  statute. 

DOCTRINE  OF  STARE  DECISIS  INVOKED. 

Before  considering  the  construction  of  the  statute  as 
an  independent  question  the  appellee  Invokes  the  doc- 
trine of  stare  decisis  in  its  favor,  and  it  is  its  con- 
tention that  in  all  the  cases  in  which  this  question  has 
been  up  for  judicial  consideration  it  has  been  held  that 
such  mechanical  producers  of  musical  tones  as  are  In- 
voked in  this  case  have  not  been  considered  to  be  with- 
in the  protection  of  the  copyright  act :  and  that.  If 
within  the  power  of  Congress  to  extend  protection  to 
such  subjects,  the  uniform  holdings  have  been  that  it 
is  not  Intended  to  include  them  in  the  statutory  pro- 
tection given.  While  it  may  be  that  the  decisions  have 
not  been  of  that  binding  character  that  would  enable 
the  appellee  to  claim  the  protection  of  the  doctrine  of 
stare  decisis  to  the  extent  of  precluding  further  consld- 


Trade  Is  Brightening 

Of  course  it  is  and  you  can  help  it  along  if  you  carry  a 
briglit,  fresh  stock  and  push  things. 


<jf  We  have  the  stock,  an  endless  variety  of  talking  machines,  records,  acces= 
scries  of  all  kinds,  etc. 

<]f  Our  aim  has  been  to  supply  the  New  England  dealer  quickly  and  accurately. 
(If  Our  plan  has  been  to  place  everything  salable  within  his  reach  within  the 
briefest  possible  time. 

^  We  are  manufacturers  and  jobbers  and  do  no  retail  business. 

<If  Our  sole  efforts  are  concentrated  in  meeting  the  merchant's  wants. 

<If  We  know  something  about  the  business  and  dealers  who  have  been  buying 

stock  of  us  for  years  say  there  is  nothing  lacking  in  our  service. 

CAN  WE  HELP  YOU? 


Boston  Cycle  &  Sundry  Co. 

48  Hanover  Street,  Boston,  Mass. 


20 


THE  TALKING  MACHINE  WORLD. 


Every  Reginaphone  which  you  sell 
helps  you  to  sell  another. 


Every  Reginaphone  which  you  sell 
creates  an  immediate  demand  for  two 
kmds  of  records. 


Every  Reginaphone  which  you  sell 
makes  another  satisfied  customer. 


But  perhaps  you  are  not  selling 

Reginaphones. 

If  not,  don't  you  think  it  would  be 
worth  while  to  investigate  our  Proposi- 
tion? 

You  may  do  so  at  the  expense  of  a 
postage  stamp. 


THE 


Manufacturers  of  Regina  Music  Boxes,  Reginaphones,  Reginapianos, 
Regina  Chime  Clocks,  Sublima  Pianos,  Automatic  Talking 
Machines  and  Coin  Operated  Instruments.  Distributors 
of  Victor  Talking  Machines  and  Edison 
Phonographs  and  Records. 

Main  Office  and  Factory,  Ratiway,  N.  J. 

Broadway  and  17th  Street,  New  York  259  Wabasti  Avenue,  Chicago 


THi:  TALKING  MACHINE  WORLD. 


21 


eration  of  the  questiou,  it  must  be  admitted  that  the 
decisions  so  far  as  brought  to  our  attention  in  the 
full  discussion  Iiad  at  the  bar  and  upon  briefs  have 
been  uniformly  to  'the  effect  that  these  perforated  rolls 
operated  in  connection  with  mechanical  devices  for  the 
production  of  music  are  not  within  the  copyright  act. 
It  was  held  so  in  Kennedy  against  ilcTammany,  33 
Fed.  584.  The  decision  was  written  by  .Tudge  Colt  in 
the  first  circuit;  the  case  was  subsequently  brought  to 
this  court,  where  it  was  dismissed  for  failure  to  print 
the  record.    In  that  case  the  learned  judge  said  ; 

"I  cannot  convince  myself  that  these  perforated 
sheets  of  paper  are  copies  of  sheet  music  within  the 
unaniug  of  the  copyright  law.  They  aie  not  made  to 
be  addressed  to  the  eye  as  sheet  music,  but  they  form  a 
part  of  the  machine.  They  are  not  designed  to  be  used 
for  such  purposes  as  sheet  music,  nor  do  they  in  any 
sense  occupy  the  same  Held  as  sheet  music.  They  are 
mechanical  invention  made  for  the  sole  purpose  of  per- 
forming tunes  mechanically  upon  a  musical  instrument."' 

STERN  AGAINST  KOSBT  CASE  CITED. 

Again  the  matter  was  given  careful  co-nsideration  in 
the  Court  of  Appeals  of  the  District  of  Columbia  in  an 
opinion  by  Justice  Shepard  (Stern  against  Rosey,  17 
App.  D.  C.  562),  in  which  that  learned  justice,  speak- 
ing for  the  court,  said  : 

"We  cannot  regard  the  reproduction,  through  the 
agency  of  a  phonograph,  of  the  sounds  of  musical  in- 
struments playing  the  music  composed  and  published 
by  the  complainants,  as  the  copy  or  publication  of  the 
same  within  the  meaning  of  the  act.  The  ordinary 
signification  of  the  words  'copying,'  'publishing,'  etc., 
cannot  be  stretched  to  include  it.  It  is  not  pretended 
that  the  marking  upon  waxen  cylinders  can  be  made 
by  the  eye  or  that  they  can  be  utilized  in  any  other  way 
than  as  parts  of  the  mechanism  of  the  phonograph. 

"Conveying  no  meaning  then,  to  the  eye  of  even  an 
expert  musician  and  wholly  incapable  of  use  save  in 
and  as  a  pai't  of  a  machine  specially  adapted  to  make 
them  give  up  the  records  which  they  contain,  these 
prepared  wax  cylinders  can  neither  substitute  the  copy- 
right sheets  of  music  nor  serve  any  purpose  which  is 
within  their  scope.  In  these  respects  there  would  seem 
to  be  no  substantial  difference  between  them  and  the 
metal  cylinder  of  the  old  and  familiar  music  box.  and 
this,  though  in  use  at  and  before  the  passage  of  the 
copyright  act.  has  not  been  regarded  as  infringing  upon 
the  copyrights  of  autliors  and  publishers." 

QUESTION    BEPOIiE    ENGLISH  COURTS. 

The  question  came  before  the  English  courts  in 
Bfiosey  against  Wright  (1899  1  Ch.  836;  80  L.  T.  R. 
561),  and  it  was  there  held  that  these  perforated  rolls 
did  not  infringe  the  English  copyright  act  protecting 
sheets  of  music.  Upon  appeal,  Lindley,  Master  of  the 
Rolls,  used  this  pertinent  language  (1900,  1  Ch.  122 ; 
SI  L.  T.  R.  265)  : 

"The  plaintiffs  are  entitled  to  copyright  in  three 
sheets  of  music.  What  does  this  mean'/  It  means 
that  they  have  the  exclusive  right  of  printing  or  other- 
wise multiplying  copies  of  those  sheets  of  music,  i.  e.,  of 
the  bars,  notes,  and  other  printed  words  and  signs  on 
these  sheets.  But  the  plaintiffs  have  no  exclusive  right 
to  the  production  of  the  sounds  indicated  by  or  on  those 
sheets  of  music  ;  nor  the  performance  in  private  of  the 
music  indicated  by  such  sheets  ;  nor  to  any  mechanism 
for  the  production  of  such  sounds  or  music.  The 
plaintiff's  rights  are  not  infringed  except  by  an  un-. 
authorized  copy  of  their  sheets  of  music.  We  need  not 
trouble  ourselves  about  authority  ;  no  question  turning 
on  the  meaning  of  that  expression  has  to  be  considered 
in  this  case.  The  only  question  we  have  to  consider  is 
whether  the  defendants  have  copied  the  plaintiff's  sheets 
of  music. 

"The  defendants  have  taken  those  sheets  of  music 
and  have  prepared  from  them  sheets  of  paper  with 
perforations  in  them,  and  these  perforated  sheets,  when 
put  into  and  used  with  properly  constructed  instru- 
ments or  machines,  v^ill  produce  or  enable  the  ma- 
chines to  produce  the  music  indicated  on  the  plaintiff's 
sheets.  In  this  sense  the  defendant's  peif orated  rolls 
have  been  copies  from  the  plaintiff's  sheets. 

"But  is  this  the  kind  of  copyright  which  is  prohibited 
by  the  copyright  act  :  or,  rather,  is  the  perforated  sheet 
niade  as  above  mentioned  a  copy  of  the  sheet  of  music 
from  which  it  is  made'.'  Is  it  a  copy  at  all?  Is  it  a 
copy  within  the  meaning  of  the  copyright  act?    A  sheet 


of  music  is  treated  in  the  copyright  act  as  if  it  were  a 
book  or  sheet  of  letter  press.  Any  mode  of  copying 
such  a  thing,  whether  by  printing,  writing,  photography 
or  by  some  other  method  not  yet  invented,  would  no 
doubt  be  copying.  So,  pernaps,  might  a  perforated 
sheet  of  paper  to  be  sung  or  piayed  from  in  the  same 
way  as  sheets  of  music  are  sung  or  played  from.  But 
to  play  an  instrument  from  a  sheet  of  music  which  ap- 
pears to  the  eye  i^  one  thing ;  to  play  an  instrument 
with  a  perforated  sheet  which  itself  forms  part  of  the 
mechanism  which  produces  the  music  is  quite  another 
thing." 

PREVIOUS   ACTION   OF   CONGRESS  APPROVED. 

Since  these  cases  were  decided  Congress  has  repeat- 
edly had  occasion  to  amend  the  copyright  law.  The 
English  cases,  the  decision  of  the  District  Court  erf 
Appeals,  and  Judge  Colt's  decision  must  have  been  well 
known  to  the  meuibers  of  Congress ;  and  although  the 
manufacture  of  mechanical  musical  instruments  had 
not  grown  to  the  proportions  which  they  have  since  at- 
tained they  were  well  known,  and  the  omission  of  Con- 
gress to  specifically  legislate  concerning  them  might 
well  be  taken  to  be  an  acquiescence  in  the  judicial 
construction  given  to  the  copyright  laws. 

This  country  was  not  a  party  to  the  Berne  convention 
of  1886,  concerning  international  copyright.  After  the 
Berne  convention  the  act  of  March  3,  1891,  was  passed. 
Section  13  of  that  act  provides  : 

"That  this  act  shall  apply  only  to  a  citizen  or  subject 
of  a  foreign  state  or  nation  when  such  foreign  state  or 
nation  permits  to  citizens  of  the  United  States  of 
America  the  benefits  of  copyright  on  substantially  the 
same  basis  as  to  its  own  citizens  :  and  when  such  for- 
eign state  or  nation  is  a  party  to  an  international  agree- 
ment which  provides  for  reciprocity  in  the  granting  of 
copyright,  by  the  terras  of  which  agreement  the  United 
States  of  America,  may.  at  its  pleasure,  become  a  party 
to  such  agreement.  'The  existence  of  either  of  the  con- 
ditions aforesaid  shall  be  determined  by  the  President 
of  the  United  States  by  proclamation  made  from  time  to 
time  as  the  purposes  of  this  act  may  require." 

STANDING  OF  FOREIGN  AND  AMERICAN  COMPOSERS. 

By  proclamation  of  the  President,  July  1,  1891,  the 
benefit  of  the  act  was  given  to  the  citizens  of  Belgium, 
France,  British  possessions  and  Sweden,  which  coun- 
ti'ies  permitted  the  citizens  of  the  United  States  to  have 
the  benefit  of  copyright  on  the  same  basis  as  the  citi- 
zens of  those  countries.  On  April  30,  1892,  the  German 
•Empire  was  included.  On  Oct.  31,  1892,  a  sirtiilar 
proclamation  was  made  as  to  Italy.  These  countries 
were  all  parties  to  the  Berne  convention. 

It  could  not  have  been  the  intention  of  Congress  to 
give  to  foreign  citizens  and  composers  advantages  in 
our  country  which,  according  to  that  convention,  were 
to  be  denied  to  our  citizens  abroad.  In  the  last  anal- 
ysis this  case  turns  upon  the  construction  of  a  statute, 
for  it  is  perfectly  well  settled  that  the  protection  given 
to  copyrights  in  this  country  is  wholly  statutory. 

CONGRESS  DEALT  WITH  A  TANGIBLE  THING. 

Musical  compositions  have  been  the  subject  of  copy- 
right protection  since  the  statute  of  Feb.  3,  1831,  and 
laws  have  been  passed  including  them  since  that  time. 
When  -\ve  turn  to  the  consideration  of  the  act  it  seems 
evident  that  Congress  has  dealt  with  a  tangible  thing, 
a  copy  of  which  is  required  to  be  filed  with  the  Libra- 
rian of  Congress,  and  wherever  the  words  are  used 
(copy  or  copies)  they  seem  to  refer  to  th?  term  in  its 
ordinary  sense  of  indicating  reproduction  or  duplica- 
tion of  the  original.  Section  4956  pro-vides  that  two 
copies  of  a  book,  map,  chart  or  musical  composition, 
etc.,  shall  be  delivered  at  the  office  of  the  Librarian  of 
Congress.  Notice  of  copyright  must  be  inserted  in  the 
several  copies  of  every  edition  published,  if  a  book,  or 
if  a  musical  composition,  upon  some  visible  portion 
thereof.  Section  4905  provides  in  part  that  the  in- 
fringer "shall  forfeit  every  sheet  thereof,  and  one  dol- . 
lar  for  every  sheet  of  the  same  found  in  his  posses- 


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sion,"  etc.,  evidently  referring  to  musical  compositions 
in  sheets.  Throughout  the  act  it  is  apparent  that  Con- 
gress has  dealt  with  the  concrete  and  not  with  an  ab- 
stract right  of  property  in  ideas  or  mental  conceptions. 

STATUS   OP  PERFORATED   JIUSIC  ROLLS. 

We  cannot  perceive  that  the  amendment  of  section 
4966  by  the  act  of  .Jan.  6.  1897,  providing  a  penalty  for 
any  person  publicly  performing  or  representing  any 
dramatic  or  musical  composition  for  which  a  copyright 
has  been  obtained,  can  have  the  effect  of  enlarging  the 
meaning  of  the  previous  sections  of  the  act,  which  were 
not  changed  by  the  amendment.  The  purpose  of  the 
amendment  evidently  was  to-  put  musical  compositions 
on  the  footing  of  dramatic  compositions  so  as  to  pro- 
hibit their  public  performance:  There  is  no  complaint 
in  this  case  of  the  public  performance  of  copyrighted 
music  ;  nor  is  the  question  involved  whether  the  manu- 
facturers of  such  perforated  music  rolls  when  sold  for 
use  in  public  performance  might  be  held  as  contributing 
infringers.  This  amendment  was  evidently  passed  for 
the  specific  purpose  referred  to,  and  is  entitled  to  little 
consideration  in  construing  the  meaning  of  the  terms  of 
the  act  theretofore  in  force. 

MEANING  OF  A  COPY. 

What  is  meant  by  a  copy?  We  have  already  referred 
.  to  the  common  understanding  of  it  as  a  reproduction  or 
duplication  of  a  thing.  A  definition  was  given  by 
Bailey,  J.,  in  West  against  Francis,  5  B.  &  A.,  743, 
quoted  with  approval  in  Boosey  against  Wright.  He 
said :  "A  copy  is  that  which  comes  so  near  to  the 
original  as  to  give  to  every  person  seeing  it  the  idea 
created  by  the  original." 

Various  definitions  have  been  given  by  the  experts 
called  in  the  case.  The  one  which  most  commends  it- 
self to  our  judgment  is  perhaps  as  clear  as  can  be 
made,  and  defines  a  copy  of  a  musical  composition  to 
be  a  "written  or  printed  record  of  it  in  intelligible  nota- 
tion." It  may  be  true  that  in  a  broad  sense  a  mechan- 
ical instrument  which  reproduces  a  tune  copies  it;  but 
this  is  a  strained  and  artificial  meaning.  When  the 
combination  of  musical  sounds  is  reproduced  tO'  the  ear 
it  is  the  original  tune  as  conceived  by  the  author  which 
is  heard.  These  musical  tones  are  not  a  copy  which 
appeals  to  the  eye.  In  no  sense  can  musical  sounds 
which  reach  us  through  the  sense  of  hearing  he  said  to 
be  copies  as  that  term  is  generally  understood,  and  as 
we  believe  it  was  intended  to  be  understood  in  the  stat- 
utes under  consideration. 

MUSICAL   COMPOSITION   AN    INTELLECTUAL  CRE.ITION. 

A  musical  composition  is  an  intellectual  creation 
which  first  exists  in  the  mind  of  the  composer ;  he  may 
play  it  for  the  first  time  upon  an  instrument.  It  is  not 
susceptible  of  being  copied  until  it  has  been  put  in  a 
form  which  others  can  see  and  read.  The  statute  has 
not  provided  for  the  protection  of  the  intellectual  con- 
ception apart  from  the  thing  produced,  however  meri- 
torious such  co-nception  may  be,  -but  has  provided  for 
the  making  and  filing  of  a  tangible  thing,  against  the 
publication  and  duplication  of  which  it  is  the  purpose 
of  the  statute  tc^  protect  the  composer. 

Also  it  may  be  noted  in  this  connection  that  if  the 
broad  construction  of  publishing  and  copying  contended 
for  by  the  appellants  is  to  be  given  to  this  statute  it 
would  seem  equally  applicable  to  the  cylinder  of  a  mu- 
sic box,  with  its  mechanical  arrangement  for  the  repro- 
duction of  melodious  sounds,  or  the  record  of  a  grapho- 
phone,  or  to  the  pipe  organ  operated  by  devices  similar 
to  those  in  use  in  the  pianola.  All  these  •  instruments 
were  well  known  when  these  various  copyright  acts 
were  passed.  Can  it  be  that  it  was  the  intention  of 
Congress  to  permit  them  to  be  held  as  infringements 
and  suppressed  by  injunctions? 

PERFORATED   ROLLS   NOT   READABLE   AT  SIGHT. 

After  all,  what  is  the  perforated  roll?  The  fact  is 
clearly  established  in  the  testimony  in  this  case  that 
even  those  skilled  in  the  making  of  these  rolls  are  un- 
able to  read  them  as  musical  compositio-ns,  as  those 
in  staff  notation  are  read  by  the  performer.  It  is  true 
that  there  is  some  testimony  to  the  effect  that  great 
skill  and  patience  might  enable  the  operator  to  read 
this  record  as  he  could  a  piece  of  music  written  in 
staff  notation.  But  the  weight  of  the  testimony  is 
emphatically  the  other  way,  and  they  are  not  intended 
to  be  read  as  an  ordinary  piece  of  sheet  music,  which 
to  those  skilled  in  the  art  conveys,  by  reading,  in  play- 
ing or  singing,  definite  impressions  of  the  melody. 

These  perforated  rolls  are  parts  of  a  machine  which, 
when  duly  applied  and  properly  operated  in  connection 
with  the  mechanism  to  which  they  are  adapted,  produce 
musical  tones  in  harmonious  combination.  But  we 
cannot  think  that  they  are  copies  within  the  meaning 
of  the  copyright  act. 

RELIEF  IX  CONGRESS  ONLY. 

It  may  be  true  that  the  use  of  these  perforated  rolls, 
in  the  absence  of  statutory  protectio'n,  enables  the 
manufacturers  thereof  to  enjoy  the  use  of  musical 
compositions  for  which  they  pay  no  value.  But  such 
considerations  properly  address  themselves  to  the  legis- 
lative and  not  to  the  judicial  branch  of  the  govern- 
ment. As  the  act  of  Congress  now  stands  we  believe 
it  does  not  include  these  records  as  copies  or  publica- 
tions of  the  copyrighted  music  involved  in  these  cases. 
The  decrees  of  the  Circuit  Court  of  Appeals  are 
affirmed. 

The    opinion    of    Mr.    Justice   Holmes,  "con- 
curring specially,"  is  as  follows: 

Justice  Holmes'  Opinion. 

In  view  of  the  facts  and  opinions  in  this  country  and 
abroad  to  which  my  brother  Day  has  called  attention.  I 
do  not  feel  justified  in  dissenting  from  the  judgment  of 
the  court,  but  the  result  is  to  give  copyright  less  scope 
than  its  rational  significance  and  the  ground  on  which 


22 


THE  TALKING  MACHINE  WORLD. 


it  is  granted  seem  ta  me  to  demand.  Therefore,  I  de- 
sire to  add  a  few  words  to  what  he  has  said. 

The  notion  of  property  starts,  I  suppose,  from  con- 
firmed possession  of  a  tangible  article  and  consists  in 
the  right  to  exclude  others  from  interference  with  the 
more  or  less  free  doing  with  it  as  one  wills.  But  In 
copyright  property  has  reached  a  more  abstract  ex- 
pression. The  right  to  exclude  is  not  directed  to  an 
object  in  possession  or  owned,  but  is  in  vacuo,  so  to 
speak.  It  restrains  the  spontaneity  of  men  where  but 
fOT  it  there  would  be  nothing  of  any  kind  to  hinder 
their  doing  as  they  saw  fit.  It  is  a  prohibition  of  con- 
duct remote  from  the  persons  or  tangibles  of  the  party 
having  the  right.  It  may  be  infringed  a  thousand  miles 
from  the  owner  and  without  his  ever  becoming  aware 
of  the  wrong.  It  is  a  right  which  could  not  be  recog- 
nized or  endured  for  more  than  a  limited  time,  and, 
therefore,  I  may  remark  in  passing,  it  is  one  which 
hardly  can  be  conceived  except  as  a  product  of  statute, 
as  the  authorities  now  agree. 

THE  BXTEAORDINAEY  EIGHT. 

The  ground  of  this  extraordinary  right  is  that  the 
person  to  wliom  it  is  given  has  invented  some  new 
collocation  of  visible  or  audible  points — of  lines,  colors, 
sounds  or  words.  The  restraint  is  directed  against  re- 
producing this  collocation,  although  but  for  the  inven- 
tion and  tlie  statute  any  one  would  be  fi-ee  to  combine 
the  contents  of  the  dictionary,  the  elements  of  the 
spectrum,  or  the  notes  of  the  gamut  in  any  way  that  he 
had  the  wit  to  devise.  The  restriction  is  confined  to 
the  specific  form,  to  the  collocation  devised,  of  course, 
but  one  would  expect  that,  if  it  were  to  be  protected  at 
all,  that  collocation  would  be  protected  according  to 
what  was  its  essence.  One  would  expect  the  protection 
to  be  coextensive  not  only  with  the  invention,  which, 
free  to  all,  only  one  had  the  ability  to  achieve,  but  with 
the  possibility  of  reproducing  the  result  which  gives  to 
the  invention  its  meaning  and  worth. 

A  musical  composition  is  a  rational  collocation  of 
sounds  apart  from  concepts,  reduced  to  a  tangible  ex- 
pression from  which  the  collocation  can  be  reproduced 
either  with  or  without  continuous  human  intervention.. 
On  principle  anything  that  mechanically  reproduces 
that  collocation  of  sounds  ought  to  be  held  a  copy,  or 
if  the  statute  is  too  narrow  ought  to  be  made  so  by  a 
further  act,  except  so  far  as  extraneous  consideration 
of  policy  may  oppose.  What  license  may  be  implied 
from  a  sale  of  the  copyrighted  article  is  a  different  and 
harder  question,  but  I  leave  it  untouched,  as  license  is 
not  relied  upon  as  a  ground  for  the  judgment  of  the 
court. 

*    *    *  * 

The  White-Smitli  versus  Apollo  case  came  to 
the  Supreme  Court  hy  appeal  from  the  judgment 
of  the  United  States  Circuit  Court  of  Appeals, 
of  the  Second  Circuit,  affirming  the  decree  of  the 


Circuit  Court  of  the  United  States  for  the  South- 
ern District  of  New  York,  rendered  August  4, 
1905,  which  dismissed  the  hills  of  complaint  iiled 
by  the  White-Smith  Co.  for  want  of  equity.  Mo- 
tions were  made  to  the  Supreme  Court  to  dismiss 
the  appeals  and  a  petition  for  writ  of  certiorari 
was  filed  by  the  White-Smith  Co.  In  view  of  the 
nature  of  the  cases  the  writ  of  certiorari  is 
granted  by  the  Supreme  Court,  the  record  on  the 
appeals  to  stand  as  a  return  to  the  writs. 

The  actions  were  brought  to  restrain  infringe- 
ment of  the  copyrights  of  two  musical  composi- 
tions, published  in  the  form  of  sheet  music,  en- 
titled respectively.  "Little  Cotton  Dolly,"  and 
"Kentucky  Babe."  The  Apollo  Co.  are  engaged  in 
the  sale  of  piano  players  and  player  pianos  known 
as  the  "Apollo"  and  of  perforated  rolls  of  music 
used  in  connection  therewith.  The  White-Smith 
Co.,  who  were  the  original  complainants,  as  as- 
signee of  Adam  Geibel,  the  composer,  alleged  com- 
pliance with  the  copyright  act  and  that  a  copy- 
right was  duly  obtained  'by  it  aljout  March  17, 
1897.  The  answer  was  general  in  its  nature 
and  upon  the  testimony  adduced  a  decree  .was 
rendered  in  favor  of  the  Apollo  Co. 


CROMELIN  AND  DYER'S  VIEWS. 


Interesting  Remarks  by  Paul  H.  Cromelin,  Vice- 
President  of  the  Columbia  Co.  and  Frank  L. 
Dyer,  General  Counsel  for  the  National  Co. 
on  the  Subject  of  Copyright. 


Naturally  the  views  of  those  who  have  taken 
an  active  and  influential  part  in  the  hearing  be- 
fore the  Congressional  Committee,  and  were  like- 
wise interested  in  the  outcome  of  the  White- 
Smith  case,  have  a  distinct  and  valuable  bearing 
on  what  they  believe  shoiiid  be  incorporated  in 
the  pending  bills.  Paul  H.  Cromelin,  president  of 
the  American  Copyright  League,  said: 

"The  decision  of  the  Supreme  Court  is  in  com- 
plete accord  with  every  decision  rendered  in 
similar  cases  in  this  country  and  in  England. 
Also  with  the  decision  of  the  Supreme  Court  of 
Belgium,  handed  down  May,  1907;  the  Belgium 


case,  however,  involving  talking  machine  rec- 
ords instead  of  perforated  rolls.  The  decision 
effectually  disposes  of  the  efforts  of  those  who 
have  attempted  to  use  the  machinery  of  the 
courts"  to  monopolize  the  great  player  industries. 
Doubtless  there  will  now  be  a  great  hue  and  cry 
about  the  so-called  'rights  of  American  compos- 
ers', and  strenuous  efforts  will  now  be  made  to 
pass  the  Kittredge-Barchfeld  bill. 

"Well,  everybody  knows  that  the  'American 
composer'  had  no  more  to  do  with  starting  the 
present  agitation  against  mechanical  players  than 
you  or  I;  that  the  agitation  was  not  begun  to 
correct  any  real  or  fancied  grievance  on  the  part 
of  the  composer,  but  was  started  by  the  attorneys 
for  those  who  were  endeavoring  to  monopolize 
the  industries.  It  is  well  known,  too,  that  the 
Kittredge  bill,  if  passed,  would  result  in  giving 
to  foreign  publishers  and  composers  the  very 
rights  in  our  country  that  their  own  govern- 
ments have  refused  them,  and,  of  course,  which 
they  deny  to  our  citizens.  The  Supreme  Court 
pointed  out  that  it  could  not  have  been  the  In- 
tention of  Congress  to  do  this  when  they  passed 
the  copyright  act  of  1891,  and  I  do  not  believe 
that  Congress  is  going  to  do  so  now. 

"I  am  hopeful  that  Congress  will  pass  the 
Smoot-Currier  bill  (H.  R.  243;  S.  2499).  This 
bill,  if  passed,  will  take  nothing  from  the  com- 
poser which  he  ever  had;  deprive  him  of  no 
rights  which  he  previously  enjoyed.  Its  passage 
will  end  the  fight  which  has  been  waged  now 
for  many  years  between  the  independent  manu- 
facturers and  those  who,  under  the  pretense  of 
protecting  the  'American  composer',  are  seeking 
to  obtain  a  monopoly  of  the  industries.  It  will, 
if  passed,  confirm  the  decision  of  the  Supreme 
Court,  bring  our  laws  into  conformity  with  the 
laws  of  England  and  most  of  the  other  great 
nations,  and  reserve  to  the  American  people  the 
rights  which  they  have  always  had,  and  which 
the  people  in  other  countries  enjoy.  The  pas- 
sage of  such  a  bill  is  of  far  more  importance  than 
to  pass  a  law  for  the  benefit  of  a  few  eminent 
composers,  and  the  group  which  is  seeking  the 
monopoly.    This  calls  to  mind  the  minority  re- 


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23 


port  which  was  signed  by  Senators  Maillory, 
Foster  and  Smoot,  in  which  emphatic  disapproval 
was  expressed  when  the  Kittredge  bill  was  up 
for  consideration  before  the  Senate  Committee 
on  Patents  in  the  Fifty-ninth  Congress.  I  cannot 
explain  my  position  better  than  by  quoting  the 
language: 

"  'We  are  satisfied  that  copyright  should  not 
be  extended  so  as  to  cover  mechanical  reproduc- 
ing devices.  In  the  first  place,  it  seems  to  be  a 
clear  invasion  of  the  patent  law  and  fails  to 
observe  the  line  of  demarkation  that  has  always 
been  heretofore  preserved  between  the  copyright 
and  the  patent  law.  In  the  second  place,  we 
ought  not  to  take  such  a  radical  departure,  In 
view  of  the  fact  that  all  the  nations  which  have 
considered  the  question  have  refused  to  go  so  far. 
Thirdly,  manufacturers  who  have  invested  mil- 
lions, relying  upon  the  existing  statutes  to  pro- 
tect them  in  their  investments,  should  not  be 
despoiled  for  the  benefit  of  the  few;  and,  lastly, 
the  public  should  not  be  exploited  for  the  benefit 
of  a  group  who  apparently  intend  and  expect 
to  obtain  complete  control  of  these  industries. 
We,  therefore,  object  to  the  paragraph  in  ques- 
tion which  is  now  contained  in  sub-section  "B" 
of  section  1.' " 

Frank  L.  Dyer's  Views. 

Frank  L.  Dyer,  general  counsel  for  the  Na- 
tional Phonograph  Co.,  when  interviewed  by  The 
World,  remarked:  "The  recent  decision  of  the 
Supreme  Court  in  the  case  of  White-Smith  Co. 
vs.  Apollo  Co.  does  not  solve  any  of  the  diffi- 
culties which  are  presented  by  the  copyright 
controversy  between  the  manufacturers  of  per- 
forated music  rolls  and  talking  machine  records 
on  the  one  hand  and  the  composers  and  musical 
publishers  on  the  other.  The  court  considers  the 
single  question  whether  under  existing  statutes 
a  perforated  music  roll  is  a  'copy.'  The  com- 
plainant argued  in  that  case:  'that  it  is  the 
intention  of  the  copyright  act  to  protect  the 
intellectual  conception  which  has  resulted  in  the 
compilation  of  notes  which,  when  properly 
played,  produces  the  melody  which  is  the  real 
invention  of  the  composer.  .  .  that  this  is 
the  thing  which  Congress  intended  to  protect, 
and  that  the  protection  covei-s  all  means  of  ex- 
pression of  the  order  of  notes  which  produce  the 
air  of  melody  which  the  composer  has  invented.' 

"On  the  other  hand  it  was  contended  by  the 
defendant:  'that  the  extent  of  this  protection  is 
a  matter  of  statutory  law,  and  that  it  has  been 
extended  only  to  the  tangible  results  of  mental 
conception,  and  that  only  the  tangible  thing  is 
dealt  with  by  the  law,  and  its  multiplication  or 
reproduction  is  all  that  is  protected  by  the 
statute.' 

"After  considering  the  prior  decisions  on  the 
point  and  bearing  in  mind  that  'the  protection 
given  to  copyrights  in  this  country  is  wholly 
statutory,'  the  court  said:  'It  may  be  true  that 
in  a  broad  sense  a  mechanical  instrument  which 
reproduces  a  tune  copies  it;  but  this  is  a  strained 
and  artificial  meaning.  When  the  combination 
of  musical  sounds  is  reproduced  to  the  ear  it  is 
the  original  tune  as  conceived  by  the  author 
which  is  heard.  These  musical  tones  are  not  a 
copy  which  appeals  to  the  eye.  In  no  sense  can 
musical  sounds  which  reach  us  through  the  sense 
of  hearing  be  said  to  be  copies  as  that  term  is 
generally  understood,  and  as  we  believe  it  was 
intended  to  be.  understood  in  the  statutes  under 
consideration.  A  musical  composition  is  an  in- 
tellectual creation  which  first  exists  in  the  mind 
of  the  composer;  he  may  play  it  for  the  first 
time  upon  an  instrument.  It  is  not  susceptible 
of  being  copied  until  it  has  been  put  in  a  form 
which  others  can  see  and  read.  The  statute  has 
not  provided  for  the  protection  of  the  intellec- 
tual conception  apart  from  the  thing  produced, 
however  meritorious  such  conception  may  be, 
but  has  provided  for  the  making  and  filing  of 
a  tangible  thing,  against  the  publication  and 
duplication  of  which  it  is  the  purpose  of  the 
statute  to  protect  the  composer.' 

"The  question,  therefore,  is  still  open,  whether 
it  would  be  wise  and  politic  to  amend  the  copy- 
right statutes  so  as  to  include  within  their 
scope  talking  machine  records  and  perforated 


music  rolls.  Personally  I  believe  that  such  a 
law  would  be  unconstitutional,  as  I  conceive 
that  the  only  protection  which  can  be  accorded 
the  composer  must  be  strictly  limited  to  his 
'writings' — that  being  the  word  used  in  the  Con- 
stitution. 

"Possibly  the  Supreme  Court,  in  referring  to 
the  fact  that  'musical  tones  are  not  a  copy  which 
appeals  to  the  eye,'  and  that  a  musical  composition 
cannot  be  copied  except  'in  a  form  which  others 
can  see  and  read,'  had  this  limitation  in  mind. 
The  point  was  certainly  presented  with  great 
force  and  ability  in  the  brief  filed  by  Judge 
Walker.  However  this  may  be,  the  controversy 
is  still  on,  and  will  no  doubt  continue  until 
definitely  settled  one  way  or  the  other. 

"My  own  idea  is  that  the  claim  of  the  authors 
and  composers  is  being  selfishly  exploited  by 
the  musical  publishers,  and  by  speculators  be- 
hind them.  As  a  practical  question  I  think  the 
rights  of  the  manufacturers  are  enormously 
more  important,  and  I  believe  it  would  be  un- 
wise to  modify  the  law  in  any  way  so  as  to 
interfere  with  the  widest  possible  dissemination 
of  music  through  the  agency  of  mechanical 
musical  instruments.  This  after  all  is  the  one 
question  for  Congress  to  determine.  Congress 
has  no  power  under  the  Constitution  to  grant 
bounties  to  composers,  but  their  power  in  the 
matter  of  copyright  is  limited  to  the  passage 
of  legislation  which  shall  'promote  the  progress 
of  science  and  the  useful  arts.'  I  cannot  be- 
lieve that  this  object  would  be  secured  by  so 
changing  the  law  as  to  make  it  possible  to  per- 
mit all  musical  copyrights  to  be  monopolized 
and  be  controlled  possibly  by  a  single  corpora- 
tion, or  by  a  small  group  of  manufacturers. 
Such  a  result  might  benefit  a  few  individual 
composers,  but  it  certainly  could  not  benefit 
many  of  them,  and  while  doing  great  injury  to 
many  manufacturers,  its  evil  effect  on  the  pub- 
lic would  be  incalculable. 


"I  have  every  confidence  that  Congress  will 
enact  no  legislation  that  wiil  be  anything  but 
fair  and  just,  and  under  no  circumstance  do  I 
believe  that  the  law  will  be  changed  to  permit 
a  practical  monopolization  by  a  single  concern 
of  musical  copyrights." 


BEST  METHOD  OF  KEEPING  SHOW  CASES. 


Many  dealers  in  talking  machines  and  side 
lines  are  frequently  at  a  loss  as  to  the  best 
method  of  keeping  their  show  cases  in  first-class 
condition,  especially  if  their  stores  are  located 
in  a  main  thoroughfare.  The  glass  in  the  cases 
frequently  becomes  slightly  cracked  from  heat 
or  a  sudden  blow,  and  if  not  attended  to  the 
crack  will  spread  until  at  least  one  pane  of 
glass  is  ruined.  To  prevent  a  crack  from  spread- 
ing, scratch  a  line  slightly  beyond  its  extremi- 
ties and  at  right  angles  to  it,  with  a  diamond 
or  glass  cutter,  and  the  crack  will  in  no  case 
extend  beyond  the  scratch. 

For  cleaning  glass,  a  good  method  is  as  fol- 
lows: Mix  one  ounce  of  whiting,  one  ounce  of 
alcohol  and  one  ounce  of  water  of  ammonia  in 
a  pint  of  water.  Apply  with  a  soft  cloth,  allow 
to  dry  and  then  wipe  off.  Cases  should  be  set 
perfectly  level  on  the  floor,  especially  the  new 
all-glass  variety,  which,  if  this  is  not  done,  are 
certain  to  warp.  The  legs  of  the  case  should 
be  propped  to  the  required  height  from  the  floor 
to  insure  their  sitting  true. 

Where  the  wooden  portions  of  the  cases  be- 
come scratched,  the  following  formula  will  be 
found  effective:  Dissolve  one  ounce  of  white 
wax  in  a  pint  of  pure  turpentine.  To  dissolve 
the  wax,  place  the  vessel  containing  the  turpen- 
tine over  a  burner  and  warm,  and  apply  with  a 
soft  cloth.  This  will  in  every  case  greatly  im- 
prove the  surface.  If  these  methods  on  the  care 
of  showcases  are  followed  out  they  will  likely 
repay  owners  for  the  care  taken  by  retaining 
a  better  appearance  for  a  considerable  time. 


Blackman  Goes  ''DowniiOut 

But  Hells  StiU    The  White  Blackman 


99 


Blackman  Stays  **Down"  Ten  Minutes 

C  It  happened  this  way,  Mr.  Dealer:  I  heard  about  Mr.  McAdoo's  "New 
Line"  and  although  I  believed  it  was  "not  on  the  level,"  thought  a  personnl 
investigation  would  be  best. 

I  "went  do'wn"  in  "Hoboken"  and  "out"  under  the  Hudson  River.  In  ten 
minutes  I  got  to  the  end  of  my  investigation  and  found  I  would  have  to  "get  up" 
myself,  but 

You  Can't  Keep  Blackman  Down 

C  I  walked  up  the  steps  and  the  first  thing  I  saw  was  "Two  Lines"  displayed  in 
a  show  window.  These  lines  are  "on  the  level,"-  and  never  "went  ttnder."  They 
were  "Blackman's  Lines,"  and  they  should  be  yours— EDISON  PHONO- 
GRAPHS and  VICTOR  TALl^ING  MACHINES. 

Don't  Let  Your  Line  Keep  You  Down 

C  Handle  the  EDISON  and  VICTOR,  let  BLACKMAN  have  your  orders,  us. 
"Blackman's  System,"  for  your  Records  and  your  PROFITS  will  INCREASE. 

Blackman  Can  and  Will  Help  You 

C  Don't  waste  time  and  money  by  making  out  TWO  orders.  Send  ONE  order 
to  BLACKMAN  for  any  EDISON  or  VICTOR  goods,  get  ONE  shipment  and 
thus  SAVE  HALF  the  expense. 

Do  You  Handle  Both  Edison  and  Victor? 

C  You  are  losing  a  lot  of  PROFIT  if  you  don't. 
Let  us  tell  you  how  to  add  the  missing  line. 


YOURS     FOR     IVl  O  U  F.  PROFIT 

BLACKMAN  TALKING  MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Prop  r.  "THE  WHITE  BLACKMAN" 

97    CHAMBERS    ST.  NEW  YORK 


24 


THE  TALKING  MACHINE  WORLD. 


What  Did  You  Tell  the  Man  Who  Asked  You 
To-Day  for  Zon-o-phone  Records? 

If  you  gave  him  the  facts  of  the  case,  you  said  that  they  were  more 
musical,  played  longer,  wore  better  and  scratched  less  than  any  other 
disc  records  made,  and  that  our 

Merry  Widow  and  Waltz  Dream 

selections  were  everywhere  pronounced  the  "hit"  of  the  year. 

If  you  did  not  tell  him  this,  it  was  doubtless  due  to  your  not  being 
posted  on  the 

ZON-O-PHONE  PRODUCT  FOR  1908 

but  SO  that  you  may  be,  in  addition  to  having  an  adequate  supply  of  the 
goods  on  hand  when  subsequent  inquiries  are  made,  write  us  immediately 
for  particulars  regarding  our  proposition  to  the  trade.  Our  word  for  it 
tt  will  interest  you. 


Universal  Talking  Machine  Mfg.  Co. 


CAMP  AND  MULBERRY  STREETS 


NEWARK,  N.  J. 


ALABAMA 

Mobile  W.  H.  Reynolds. 

ARIZONA 

Tucson  George  T.  Fisher,  7-9  K.  Congress  St. 

CALIFORNIA 

San  Francisco.  .-Peter  Bacigalupi  &  Sons,  3  021  Golden 
Gate  Ave. 

Los  Angeles  ...So.  California  Mus.  Co.,  332  S.  B'way. 
FLORIDA 

Jacksonville...  Metropolitan  TalkinR  Machine  Co.,  n2.'> 
Main  St. 

ILLINOIS 

Chicago  A.  C.  McQurg  &  Co.,  216  Wabash  Ave. 

t^hicago   Benj.  Allen  &  Co.,  131-141  Wabasb  Ave. 

Chicago......... lames  ^.  Lyons.  102  Van  Biiren  St. 

IOWA 

Davenport  R(.l,<rt  U.  Smallfiold. 

KANSAS 

Topeka  Emaheizcr  &  Spiclman  Co.,  519  Kansas 

LOUISIANA 

New  Orleans  ..Ashton  Music  Co.,  143  Baronne  St. 
MAINE 

Portland   AV.  H.  Ross  &  Son.  43  Exchange  St. 

MARYLAND 

Annapolis           Globe  House  Forn.  Co. 

Baltimore  ....  C.  S.  Smith  &  Co.,  649  W.  Baltimore  St. 
Baltimore  I.ouis  Mazor,  1423  E.  Pratt  St. 


Factory  Distributors  ef  Zon-o-phone  Goods; 

MASSACHUSETTS 

Boston..  Pike  Talking  Machine   Co.,   41  Wash- 
ington St. 

Boston  Read  &  Read,  13  Essex  St. 

MINNESOTA 

St.  Paul  W.  J.  Dyer  &  Bro.,  21-23  \V.  5th  St. 

MICHIGAN 

Detroit   .T.  E.  Schmidt,  336  Gratiot  Ave. 


MISSOURI 

Kansas  Cily  ...Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Freyschlag    Music   Co.,   7th  and 

Delaware  Sts. 

Springfield  Norton  Lines,  325  Boonville  St. 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  SS39  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  57  Halsey  St. 

Hoboken  Mclipse  Phono.  Co.,  203  Washington  St, 

Paterson  .1.   K.  O'Dca,  115  ICllison  St. 

NEW  YORK 

Astoria  (L.  I.I..  .Tohn  Rose,  99  Flushing  Ave. 

Buffalo  Neal.  Clark  &  Ncal  Co.,  843  Main  St. 

Brooklyn  F.  W.  Rous  &  Co.,  435  Fifth  Aye. 

Brooklyn  B.  G.  Warner,  3GS  Livingston  St. 

Rochester   DiifTy  &   Mclnncrncv   Co.,  cor.  Main, 

W.,  and  N.  Fitzhugli  Sts. 
:New  York  Cily..  J.  F.  Blackman  &  Son,  2737  Third  .\vi 
New  York  Cily.  .  Zed  Company.  77  ("h.Tntln-rs  St. 


OHIO 

Akron  Geo.  Dales,  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  .T.  E.  Poorman.  Jr.,  31  West  ulli  St. 

Cincinnati  RniUilnh  Wurlitzer  Co.,  121  E.  \\\\  Si. 

Cleveland  Flesheim  &  Smith,  161  Ontario  St. 

Columbus   Columbus  Piano  Co.,  North  High  St. 

PENNSYLVANIA 

Alleghany   IL  A.  I'.tcker,  601  Ohio  St.,  E. 

Philadelphia  ...Disk  Talking  Machine  Co..  13  N.  9th  St. 
Pittsburgh          C.  C.  MeMor  &  Co.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  Mc.^rthur  Piano  Co. 

NORTH  DAKOTA 

Fargo  Stone  .Music  Co.,  R14  First  .Ave.,  N. 

TEXAS 

Austin  IVtmecky  Company. 

Beaumont   K.  B.  Pierce,  223  Regan  St. 

Dallas  Dallas  Talking  Machine  Co.,  21S  Com- 
mercial St. 
Houston  Taylor  Bros. 

VIRGINIA 

Richmond,  .,,'rito  Hopkins   l'^n■niI^lro  Co,,  7-0  West 
Itroail  St, 

CANADA 

Toronto  Whalcy,  Royce  S;  Co.,  158  Vonge  St. 

I      Winnipeg.  Man..  Whaiey.  Royce  &  Co. 


THE  TALKING  MACHINE  WORLD. 


25 


IMPROVED  TRADE  CONDITIONS  IN  ST.  LOUIS. 

February  and  the  Opening  Weeks  of  March  Present  a  Most  Improved  Condition  With  a  Better 
Outlook — Manager  Walthall's  Encouraging  Words — Manager  Gressing  Opened  Up  a  Num- 
ber of  New  Accounts — Kleekamp's  Fine  Department — J.  K.  Savage  Co.'s  Report — New  Retail 
Store  for  the  St.  Louis  Talking  Machine  Co  Some  Recent  Visitors. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  March  4,  1908. 

Trade  conditions  for  February  have  been  much 
better  than  January  and  especially  so  in  the 
wholesale  department.  The  retail  business  has 
been  improving,  though  rather  slowly.  The  sale 
of  records  is  reported  to  be  fairly  active  with  a 
steady  improvement. 

Manager  Walthall,  of  the  Columbia  Phono- 
graph Co.,  states  that  their  business  for  Feb- 
ruary was  twice  as  good  as  that  of  January,  and 
that  he  notes  a  continued  improvement.  This 
concern  recently  removed  its  warerooms  from 
the  second  floor,  corner  Olive  and  10th  streets  to 
1015  Pine  street.  They  have  not  closed  the  deal 
for  the  lease  of  their  new  store  as  yet,  and  its 
location  cannot  be  announced  at  this  writing. 

S.  C.  Woodward,  salesman,  and  Miss  Florence 
Conreux,  saleslady,  both  of  the  Columbia  Phono- 
graph Co.  here,  were  married  on  Wednesday, 
February  26,  and  the  happy  couple  have  gone  to 
Sulphur  Springs,  Tex.,  to  take  charge  of  a  Co- 
lumbia Phonograph  Co.  office  at  that  place. 

O.  A.  Gressing  arrived  here  on  Monday,  Feb- 
ruary 17,  to  take  the  position  of  manager  of  the 
St.  Louis  Talking  Machine  Co.  He  reports  that 
their  February  business  shows  a  good  improve- 
ment, and  that  they  opened  a  number  of  new 
accounts  during  that  period.  A.  L.  Owen,  of  this 
concern,  is  home  from  a  two  weeks'  trip  through 
Missouri,  which  was  very  successful.  L.  A.  Cum- 
mins, also  of  the  same  concern,  is  home  from  a 
trip  through  Illinois  and  Indiana. 

Kleekamp  Bros.,  the  well-known  piano  dealers, 
have  opened  a  fine  talking  machine  department 
in  their  new  store  on  South  Grand  avenue,  and 
have  taken  on  the  full  Victor  line.  They  are  giv- 
ing a  concert  every  Thursday  evening,  which  is 
aiding  their  l)uslness  very  materially. 

Marks  Silverstone,  president  of  the  Silverstone 
Talking  Machine  Co.,  reports  an  improvement  in 
the  wholesale  trade.  .He  has  just  added  50  feet 
more  of  record  racks  in  his  store.  Mr.  Silver- 
stone has  been  receiving  the  congratulations  of 
his  friends  over  the  recent  arrival  of  a  ten-pound 
boy  baby  at  his  home. 

D.  K.  Myers,  the  well-known  zonophone  jobber, 
reports  trade  as  being  good  and  especially  so  on 
records. 

The  J.  K.  Savage  Supply  Co.,  who  are  jobbers 
here  for  the  Indestructible  records,  report  an 
excellent  demand  for  them,  and  state  that  their 
trade  on  cylinder  records  is  good,  but  that  the 
sale  of  disc  records  is  slow. 

A.  A.  Knight,  zonophone  dealer,  reports  that 
his  record  trade  has  been  very  good,  with  a 
steady  improvement. 

The  Koerber-Brenner  Music  Co.  report  that 
their  talking  machine  trade  showed  considerable 
improvement  during  February,  and  that  it  is 
growing  better  each  week.  F.  J.  Childs,  their 
traveler,  is  now  on  a  trip  through  Illinois. 

The  retail  store  of  the  St.  Louis  Talking  Ma- 
chine Co.  will  be  moved  to  their  new  location  on 


Olive  street  about  March  15.  The  place  is  being 
remodeled,  painted  and  redecorated. 

W.  C.  Fuhri,  district  manager  of  the  Columbia 
Phonograph  Co.,  and  A.  D.  Geissler,  manager  of 
the  Talking  Machine  Co.,  of  Chicago,  were  recent 
visitors  here. 

George  Porth,  a  talking  machine  dealer  of  Jef- 
ferson City,  Mo.,  was  a  recent  visitor  here. 


0.  A.  GRESSING  TAKES  CHARGE 

Of  the  Business  of  the  St.  Louis  Talking  Ma- 
chine Co.  in  St.  Louis — Taking  Possession  of 
New  Quarters  on  Olive  Street. 


(Special  to  The  Talking  Machine  AVorld.) 

St.  Louis,  Mo.,  March  10,  1908. 
Readers  of  The  World  will  be  glad  to  ac- 
quaint themselves  with  the  comely  features  of 


O.   \.  GTiESSING. 

0.  A.  Gressing,  who,  as  reported  in  the  February 
issue  of  this  paper,  has  been  made  the  manager 
of  the  St.  Louis  Talking  Machine  Co.  Mr. 
Gressing  has  taken  hold  of  both  the  wholesale 
and  local  retail  business  of  the  company  in  a 
manner  to  be  expected  of  one  of  so  long  experi- 
ence in  the  music  trade,  both  as  salesman  and 
office  manager. 

Mr.  Gressing  is  now  in  the  throes  of  moving, 
as  the  St.  Louis  Talking  Machine  Co.  are  to 
occupy  magnificent  new  quarters  at  1012  Olive 
street.  There  will  be  five  beautiful  booths  with 
crystal  domes,  the  walls  will  be  decorated  in  rich 
browns  and  tans,  with  a  30-inch  frieze  depicting 


QUICK  SHIPMENTS  FROM  ST.  LOUIS 

TO  THE  SOUTHWEST 


OF 


Edison  Machines,  Records 

AND  GENERAL  TALKING  MACHINE  SUPPLIES 

We  carry  the  largest  stock  west  of  Nevsr  York  and  we 
invite  your  orders,  which  will  receive  immediate  attention 
and  quick  delivery. 

CONROY  PIANO  CO. 


1100  Olive  Street 


ST.  LOUIS,  MO. 


We  are 

"FROM  MISSOURI" 

and  our  ability  to 

"SHOW  THEM" 

has  put  the  most 
exacting  Dealers  on 
our  list  of 
Customers. 


Our  stock  is  large  and 
complete  and  we  are  re- 
nowned for  PROMPT 
SHIPMENT,  with  mini- 
mum of  "outs"  and  maxi- 
mum of 

PERFECT  SERVICE 

Sign  a  "Victor"  con- 
tract with  us  TO-DAY 
and  follow  it  up  with  your 
order. 

WHOLESALE  ONLY 


"With  pleasure  at  your 


service. 


9? 


St.  Louis  Talking  Machine  Co. 

MII^LS  BUII^DING 

7th  &  St.  Charles  Streets 
SL  LOUIS,  MO. 

The  Only  Exclusive  Victor  Distributors 
in  Missouri 


26 


THE  TALKING  IMACHINE  WORLD. 


an  English  coaching  scene,  and  altogether  the 
store  promises  to  be  one  of  the  most  beautiful 
and  best  appointed  for  talking  machine  purposes 
in  the  country. 

THE  SYNTHETIC  TALKER. 

The  Great  Work  Accomplished  by  Dr.  Marage 
of  Paris  Who  Has  Constructed  an  Apparatus 
Which  Is  a  Step  in  the  Direction  of  Produc- 
ing a  Practical  Talking  Machine. 

Synthetic  chemistry  is  one  of  the  most  remark- 
able and  fascinating  developments  in  the  scien- 
tific world  within  comparatively  recent  years, 
and  now  that  the  researches  of  our  able  men 
have  broadened  out  into  the  domain  of  music,  as 
instanced  in  the  wonderfully  successful  work  of 
Dr.  Thaddeus  Cahill  in  the  production  of  the 
telharmonic  system  of  electric  or  sj-nthetic  music 
the  subject  becomes  one  of  still  greater  interest. 

The  latest  step  in  this  synthetic  field  is  the 
production  of  a  real  talking  machine  on  a  syn- 
thetic plan.  In  other  words,  a  duplication,  syn- 
thetically of  the  human  plan  of  producing  speech. 
The  credit  for  this  device  goes  to  Dr.  Marage  of 
Paris,  one  of  the  many  noted  French  savants, 
who  have  shed  luster  on  the  Gallic  race.  He 
has  constructed  an  apparatus  which  is  a  step 
in  the  direction  of  producing  a  practical  talk- 
ing machine,  although  it  is  limited  to  the  pro- 
duction of  vowels.  It  reverses  the  whole  series 
of  experiments  made  for  the  analysis  of  sound 
and  is  constructed  on  strictly  mathematical  prin- 
ciples. It  will  be  remembered  that  with  the 
manometric  flame  of  Koenig,  a  stretched  mem- 
brane is  placed  at  the  end  of  a  mouthpiece.  On 
one  of  the  faces  of  this  membrane  the  air  is 
caused  to  vibrate  by  means  of  sounds,  and  to  the 
other  some  system  of  registration  is  applied.  In 
general,  this  consists  of  a  very  long  needle  con- 
nected to  the  membrane  and  vibrating  with  it, 
tracing  a  curve  on  a  moving  sheet  of  paper  or  on 
a  smoked  disc.  Dr.  Marage  reverses  this  method 
of  procedure  and  produces  the  sounds  synthetic- 
ally. He  does  away  with  all  parts  of  the  appar- 
atus not  absolutely  indispensable,  so  that  it  fol- 
lows that  the  vibration  takes  place  in  direct  con- 
tact with  the  membrane.  Instead  of  using  or- 
dinary gas  or  a  registering  needle,  he  uses  acety- 
lene gas  at  a  constant  pressure.  The  gas  is  de- 
livered on  the  reverse  side  of  the  membrane. 
When  the  membrane  is  vibrated  the  flame 
changes  in  intensit}%  when  viewed  in  a  revolving 
mirror  or  when  reCeived  on  a  moving  band  of 
sensitized  paper.  By  using  the  latter  he  ob- 
tained a  graphic  record  showing  the  formation 
of  different  sounds.  He  found  that  certain  vowels 


— I,  U,  OU  (in  French)  are  formed  by  a  series  of 
vibrations  of  different  intensity  and  separation, 
but  regularly  spaced.  In  other  words,  there  ex- 
ists for  these  sounds  a  series  of  continued  and 
similar  vibrations,  as  shown  in  the  first,  second 
and  third  lines  of  our  engraving  of  the  flames, 
demonstrating  vowel  formation.  For  E  and  O 
these  vibrations  are  also  regular,  but  each  is 
formed  of  two  oscillations.  We  thus  have  groups 
of  double  vibrations.  Finally,  in  the  case  of  A 
these  groups  have  three  component  vibrations. 
While  these  observations  are  not  especially  new, 
they  confirm  former  results  and  render  the 
graphic  records  clearer  so  that  they  become 
easier  to  follow. 

Dr.  Marage  was  not  satisfied  with  the  siren  for 
the  production  of  the  vowels.  Not  only  the  larynx 
but  also  the  checks  play  an  important  part  in 
the  production  of  sound,  adding  the  harmonies 
which  give  the  voice  its  character.  Other  ele- 
ments also  contribute  to  this  special  character- 
istic of  the  voice,  whereby  that  of  each  person 
present  can  be  recognized.  Dr.  Marage  con- 
structed an  apparatus  to  reproduce  the  interior 
of  a  person's  mouth  while  pronouncing  the  dif- 
ferent vowels,  using  the  plastic  substance  em- 
ployed by  dentists.  These  false  mouths,  as  it 
were,  are  made  of  plaster  of  Paris,  and  are  fitted 
to  sirens  giving  the  appropriate  combinations  of 
sounds.  He  then  sets  his  machine  in  operation, 
and  the  vowels  are  produced  synthetically.  Dr. 
Marage  purposes  to  modify  the  steam  sirens  used 
on  shipboard  so  they  will  imitate  the  vowel 
sounds.  Thus  different  phonetic  syllables  may 
be  obtained  which  may  be  used  to  form  an  in- 
ternational alphabet.  Another  important  appli- 
cation of  the  synthetic  process  according  to  the 
Scientific  American  can  be  made  in  the  construc- 
tion of  ear  trumpets  that  will  not  fatigue  the 
deaf,  because  they  wil  not  modify  the  grouping 
of  oscillation  adapted  to  the  ear.  Dr.  Marage 
has  also  constructed  the  "acouometer,"  giving 
a  typical  sound  ol  the  vowel  A,  for  example, 
which  may  be  used  as  a  standard  to  which  cer- 
tain other  sounds  may  be  referred. 


SUCCESS  HAS  ITS  PRICE. 

Twenty  centuries  of  business  have  honored  the 
infallible  Greek  proverb,  "To  earn  more,  learn 
more."  There  is  no  truer  law.  The  vital  prob- 
lem with  the  employer  is  not — how  can  I  secure 
richer  dividends,  but — how  can  I  devise  the  ideas 
and  plans  that  will  produce  them. 

And  so  with  the  employe,  not — how  can  I 
scheme  to  get  promotion,  but — how  can  I  study 
to  fill  it  when  it  comes. 


You  long  for  bigger  salary,  larger  proflts, 
greater  success.  Then  develop  bigger  ability, 
larger  capacity,  greater  thought. 

No  bar  and  padlock  stands  between  you  and 
the  place  or  opportunity  of  your  ambition.  Its 
door  is  always  open,  and  you  can  pass  in  when- 
ever you  will — ^if  you  can  show  the  passport  of 
competency. 

Success  has  its  price — and  you  can  pay  it  if 
you  will.  But  ability  is  the  only  coin  that  passes 
current  in  its  purchase. 


OUR  FOREIGN  CUSTOMERS. 


Amount    and    Value    of    Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  March  6,  1908. 

Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  York: 
FEBRUARY  10. 

Berlin,  6  pkgs.,  $1,036;  Buenos  Ayres,  273 
pkgs.,  $13,821;  Calcutta,  17  pkgs.,  $934;  Colon, 
21  pkgs.,  $1,167;  Havre,  21  pkgs.,  $171;  Havana, 
5  pkgs.  $371;  Kingston,  10  pkgs.,  $187;  La 
Guaira,  4  pkgs.,  $141;  London,  35  pkgs.,  $1,903; 
8  pkgs.,  $239;  Valparaiso,  22  pkgs.,  $603;  Vera 
Cruz,  8  pkgs.,  $1,412;  Wellington,  19  pkgs., 
$390. 

FEBRUARY  17. 
Antofagasta,  1  pkg.,  $100;  Havana,  13  pkgs., 
$455;  3  pkgs.,  $133;  24  pkgs.,  $376;  Havre,  36 
pkgB.,  $313;  6  pkgs.,  $679;  3  pkgs.,  $133;  24 
pkgs.,  $376;  Guitos,  4  pkgs.,  $112;  London,  52 
pkgs.,  $325;  18  pkgs.,  $1,462;  Mexico  City,  9 
pkgs.,  $177;  Trinidad,  15  pkgs.,  $277;  Vera 
Cruz,  17  pkgs.,  $603;  Yokohama,  148  pkgs., 
$5,737. 

FEBRUARY  24. 
Balria,  38  pkgs.,  $840;  Bombay,  2  pkgs.,  $202; 
Berlin,  22  pkgs.,  $2,446;  4  pkgs.,  $255;  Coventry, 
10  pkgs.,  $418;  Hamburg,  2  pkgs.,  $235;  Havre, 
21  pkgs.,  $135;  Havana,  10  pkgs.,  $886;  9  pkgs., 
$476;  London,  11  pkgs.,  $302;  4  pkgs.,  $125;  26 
pkgs.,  $4,584;  Manila,  8  pkgs.,  $544;  Melbourne, 
109  pkgs.,  $1,485;  Valparaiso,  2  pkgs.,  $142; 
Vienna,  27  pkgs.,  $1,381;  Vera  Cruz,  35  pkgs., 
$1,255. 

MARCH  2. 

Buenos  Ayres,  39  pkgs.,  $485;  Callao,  37  pkgs., 
$1,100;  Colon,  7  pkgs.,  $272;  Guayaquil,  3  pkgs., 
$159;  Havre,  24  pkgs.,  $209-;  Havana,  14  pkgs., 
$1,545;  Kingston,  3  pkgs.,  $148;  Limon,  13  pkgs., 
$280;  London,  5  pkgs.,  $150;  Montevideo,  39 
pkgs.,  $485;  Para,  2  pkgs.,  $102;  2  pkgs.,  $100; 
Progreso,  14  pkgs.,  $155;  Rosario,  64  pkgs.,  $8,- 
041;  Rio  de  Janeiro,  5  pkgs.,  $606;  26  pkgs., 
$880;  6  pkgs.,  $815;  Surinam,  3  pkgs.,  $160; 
Trinidad,  8  pkgs.,  $111. 

A  CHAT  WITH  J.  A.  MACNABB. 


J.  A.  Macnabb,  vice-president  of  the  Universal 
Talking  Machine  Mfg.  Co.,  in  a  chat  with  The 
World  the  past  week,  said:  "The  name  of  the 
proposed  'Zon-o-phone  Distributing  6  Export  Co.' 
has  been  changed  to  the  Zed  Co.,  owing  to  a  mis- 
apprehension as  to  the  right  to  use  the  former 
name."  The  new  company  will  open  shortly  at 
77  Chambers  street,  this  city,  and  will  handle 
Zon-o-phone  talking  machines  and  records  ex- 
clusively. 


VICTOR  DISTRIBUTING  CO.'S  PUBLICITY. 


Within  a  week  or  so  the  Victor  Distributing 
and  Export  Co.,  255-257  Broadway,  New  York, 
will  issue  a  splendidly  printed  and  finely  illus- 
trated catalog  of  their  special  disc  record  cabi- 
nets. It  will  be  an  unusually  handsome  publica- 
tion, reflecting  more  than  ordinary  credit  upon 
General  Manager  Williams,  whose  taste  in  such 
matters  is  established  in  the  trade.  Mr.  Williams 
reported  business  with  the  V.  D.  &  E.  Co.  quite 
satisfactory  when  conditions  were  considered. 


WcKnow 


J- 


dTt  That  we  can  supply  the  dealers  of  Northern  Ohio  and  Indiana  and  all 
\yi   Michigan,  both  promptly  and  to  the  very  best  monetary  advantage. 

<If  That  there  is  going  to  be  a  good  steady  demand  for  Edison  Phono- 
graphs, Gold  Moulded  Records,  Horns,  Cranes,  Repeating  Attachments, 
and  all  sundries.  <If  That  we  have  put  in  and  will  keep  up  full  lines  every 
day  in  the  year  and  thus  be  prepared  to  fill  all  orders  immediately.  ^  That 
we  can,  and  do,  ship  orders  the  same  day  we  receive  them — no  room  nor  time 
for  delay  or  disappointment  here.  C]f  That  you  can  wire  or  'phone  orders  to 
us  and  be  assured  we  have  the  goods  in  stock  when  you  want  them.  <|f  That 
we  are  giving  the  "bargains  of  the  age"  in  Record  Cabinets — let  prices 
talk — just  ask  prices  from  us.  <If  That  prosperity  has  not  deserted  these 
United  States — those  who  think  so  are  dyspeptic  doubters — and  doubters 
always  suffer.  <][  That  we  earnestly  solicit  your  trade — try  us  and  see  how 
joyously  we  do  business. 


American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Micli. 


THE  TALKING  MACHINE  WORLD. 


27 


FROM  OUR  CHICAGO  HEADQUARTERS 

195-197   WABASH  AVENUE,   E.   P.  VAN   HARLINGEN,  MANAGER. 


Trade  Continues  to  Show  Steady  Improvement 
in  Botli  Wholesale  and  Retail  Lines — Effet- 
tlve  Victor  Exploitation  at  Lyon  &  Healy's 
— Arthur  D.  Geissler  Enthusiastic  Over  His 
Visit  to  the  East — Some  Columbia  Changes 
— "B."  &  "H."  Fibre  Mfg.  Co.  Incorporated 
— Needle  Business  to  be  Expanded — Via- 
scope  Co.  to  Make  Moving  Picture  Machines 
— Andrew  McCarthy  East — Ivory  Needle  the 
Latest — Talking  Machine  Co.'s  Staff  Changes 
— Alice  Neilson  an  Admirer  of  the  Victor 
Talking  Machine — Photograph  of  the  Lyon 
&  Healy  Store — Other  News  of  Interest. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  March  14,  1908. 

The  best  news  of  the  month  is  found  in  the  ■ 
development  of  trade.  Business  is  not  booming 
but  it  snows  an  improvement  that  is  exceedingly 
gratifying  in  view  of  conditions  prevailing  in 
some  othex  lines  and  taking  into  consideration 
the  fact  that  talking  machines  are  generally 
classed  as  luxuries. 

Practically  everybody  called  upon  notes  an  im- 
proved condition,  small  in  some  instances  and 
very  noticeable  in  others.  The  thing  that  im- 
presses one  is  that  those  who  talk  most  optimist- 
ically about  current  business  are  those  who  never 
slacked  their  efforts  to  get  business  when  trade  be- 
gan to  show  a  marked  dropping  off  three  months 
ago.  They  not  only  did  not  reduce  their  force  but 
in  several  instances  increased  it.  and  one  jobbing 
house  who  put  on  several  new  traveling  men  a 
couple  of  months  ago,  is  able  to  report  that  Feb- 
ruary showed  a  moderate  improvement  over  the 
corresponding  month  of  1907.  Many  dealers  are 
not  ordering  quite  so  freely  as  a  year  ago,  but 
new  accounts  occupy  a  large  place  in  the  current 


business  coming  to  hand.  This  is  explained 
largely  of  course  on  the  ground  that  many  mer- 
chants, such  as  jewelers,  furniture  dealers  and 
music  dealers — those  in  the  "enterprising"  cate- 
gory— realize  the  advisability  of  installing  a 
good  side  line  in  times  when  the'r  other  lines 
are  comparatively  quiet. 

The  big  loop  retailers,  especially  those  cater- 
ing to  the  best  class  of  trade,  find  little  reason 
to  be  dissatisfied  with  current  business.  Those 
downtown  and  in  the  outlying  districts  whose 
trade  is  to  any  great  extent  with  the  working 
classes,  find  the  recovery  less  rapid,  although 
trade  is  slowly  getting  better. 

Lyon  &  Healy  have  been  indulging  in  a  splen- 
did piece  of  record  exploitation  this  week. 
Every  afternoon  beginning  at  3  o'clock,  the  new 
series  of  Victor  records  covering  the  complete 
opera  of  I  Pagliacci  have  been  played  in  Aeolian 
Hall  in  the  L.  &  H.  annex,  and  so  great  have  been 
the  crowds  that  the  room  leading  into  the  hall 
has  been  filled  witn  seats,  and  there  have  been 
few  vacant  ones.  The  opera  as  interpreted  by 
the  Victor  lasts  for  a  full  hour  and  forty  min- 
utes. It  has  been  interesting  to  note  the  large 
proportion  of  scions  of  Sunny  Italy  in  the  audi- 
ences, and  they  have  listened  to  the  work  of 
their  favorite  cc-living  composer  and  of  the  La 
Scala  artists  with  the  most  rapt  attention. 

Arthur  D.  Geissler.  general  manager  of  the 
Talking  Machine  Co.,  returned  on  Friday  of  last 
week  from  a  trip  to  New  York  and  Philadelphia. 
He  found  the  Victor  Co.  pleased  with  the  manner 
in  which  business  is  developing.  The  factory  is 
well  employed  in  all  departments,  according  to 
Mr.  Geissler.  In  New  York  he  spent  consider- 
able time  among  the  retailers  to  post  himself  on 
the  way  they  do  things  in  the  East.  He  is  very 
enthusiastic  regarding  the  elegance  of  the  stores. 


the  arrangement  of  stock,  etc.  At  Stanley  & 
Pearsall's,  Landay  Bros.',  and  C.  H.  Ditson's  he 
was  surprised  at  the  volume  of  business  in  prog- 
ress. Sol  Bloom's  talking  machine  parlors  were 
a  revelation  to  him.  He  was  particularly  im- 
pressed with  the  informality  preserved,  custom- 
ers making  themselves  at  home  around  the  fine 
mahogany  tables,  where  they  were  waited  upon 
attentively  by  the  clerks.  Mr.  Geissler  spent  a 
couple  of  houi'B  at  Bloom's,  and  in  that  time 
witnessed  the  sale  of  four  Victrolas  and  three 
Victor  5ths. 

W.  E.  Henry,  of  the  talking  machine  jobbing 
house  of  Powers  &  Henry,  Pittsburg,  Pa.,  spent 
several  days  shaking  hands  with  his  friends  in 
the  Chicago  trade  this  week. 

The  various  Victor  distributers  here  are  all 
well  pleased  with  the  initial  sales  of  the  Louis 
XV.  No.  20  Victor  Victrola,  which  promises  to 
have  as  fine  a  sale  as  the  $200  machine. 

F.  A.  Scheuber,  of  the  Scheuber  Drug  Co., 
wholesale,  of  Livingston,  Mont.,  was  a  Chicago 
visitor  this  week  and  made  arrangements  to  be- 
come an  exclusive  Columbia  jobber,  placing  an 
initial  order  of  sizable  proportions  with  Western 
Wholesale  Manager  E.  C.  Plume. 

Oscar  M.  Kiess,  who  has  had  charge  of  the 
credits  for  the  Columbia  Phonograph  Co.,  has 
been  transferred  to  the  Kansas  City  office,  where 
he  will  look  after  credits  and  instalment  collec- 
tions. Mr.  Kiess  is  succeeded  here  by  A.  W. 
Roos,  who  has  almost  swung  around  the  loop  in 
the  Columbia  service.  Ten  years  ago  he  started 
with  them  in  St.  Louis,  and  from  thence  went  to 
New  Orleans,  Rochester  and  Pittsburg,  landing 
at  the  Chicago  office  a  couple  of  months  ago. 
_B.  Feinberg,  of  the  Western  Talking  Machine 
&  Supply  Co.,  was  married  this  week  at  Cincin- 
nati to  Miss  Minna  Michelson.    They  are  now  in 


Don't  you  want  some  snappy 
newspaper  cuts 


Business  Tonic 


A  live  line  of  goods. 
An  attractive  store. 
Advertising. 

LYON  &  HEALY'S  FACTORY  SERVICE. 

Mix  with  brains  and  use  freely  every  day. 


Send  for  our  Catalogue  of 
Newspaper  Cuts. 


You  would  not  think  of  putting  your  Doctor's  prescription  into  the  hands  of  a  second- 
rate  Druggist  who  used  stale  Drugs,  and  employs  careless  Clerks.  There  is  as  much  difference  in 
the  way  Victor  and  Edison  orders  are  filled  as  there  is  in  the  way  prescriptions  are  handled. 

Lyori  &  Healy's  factory  service  fills  your  order  as  carefully  as  if  it  were  a  prescription 
upon  which  your  life  depended,  and  starts  it  off  to  you  the  same  day  it  is  received. 


CHICAGO 


CHICAGO 


28 


THE  TALKING  MACHINE  WORLD. 


IT'S  ALL  IN 
THE  BALL 


TRADE  NAME 


IMPROVED  BALL-JOINT 

HORN  CONNECTION 

For  Jill  Cylinder  Machines. 
RETAILS   AT   SO  CEINTS 


THE  MISSING  LINK 

This  new  All-Metal  Ball-Joint  Horn  Connec 
ion  is  a  wonderful  improvement  over  the  old 
style  soft  rubber  connection. 

It's  beyond  a  doubt  THE  OTSSING  I/INK 
between  the  Horn  and  the  Machine. 

'"There's  more  than  a  reason." 

It  is  a  well  known  fact  that  any  soft  material 
is  a  poor  conductor  of  sound,  and  soft  rubber  is 
no  exception. 

"TIZ-IT"  is  in  a  class  by  itself.  It  is  made 
of  brass,  nickel-plated  and  polished. 

Improves  Any  Machine  100  Per  Cent. 

Send  for  )DescrIptive  Circulars  and  DIsconnts  to  the  Trade 

Maniifacturea  by 

KREILING   &  COMPANY 

North   40th   Avenue   and   LeMoyne  Street 
CHICAGO.  U.  S.  A. 


the  East  on  their  wedding  trip  and  will  return 
to  Chicago  about  the  15th. 

The  B.  &  H.  Fiber  Mfg.  Co.  incorporated  here 
last  week  with  a  capital  stock  of  $25,000.  The 
concern  has  been  doing  business  as  a  firm  and 
has  met  with  marked  success  in  the  manufacture 
of  the  B.  &  H.  fiber  needle,  with  which  the  read- 
ers of  The  World  are  familiar.  The  company 
have  purchased  the  interest  of  Mr.  Barry,  who 
retires  and  is  succeeded  by  George  P.  Benton,  a 
large  lumber  manufacturer  and  capitalist,  and 
who  has  been  elected  treasurer  of  the  company, 
F.  D.  Hall,  the  founder  of  the  business  and  the 
inventor  of  the  fiber  needle,  combines  the  offices 
of  president  and  secretary  of  the  company. 
They  are  making  preparations  for  the  manufac- 
ture of  the  needle  on  a  larger  scale  than  ever  In 
response  to  the  steadily  growing  demand.  Mr. 
Hall  exhibits  many  letters  from  dealers  and 
users  testifying  to  the  merit  of  the  fiber  needle, 
and  a  number  state  that  they  have  materially 
increased  their  sales  of  high-grade  records  and 
have  sold  machines  to  parties  they  have  hitherto 
been  unable  to  interest.  One  of  the  largest  talk- 
ing machine  concerns  in  the  country  are  flooding 
the  mails  with  literature  eulogizing  the  fiber 
needle. 

W.  W.  Parsons,  manager  of  the  Chicago  branch 
of  the  commercial  graphophone  department  of 
the  Columbia  Phonograph  Co.  has  returned  from 
a  visit  to  headquarters  in  New  York. 

The  Viascope  Co.,  manufacturers  of  moving 
picture  machines,  of  this  city,  has  incorporated 
under  the  laws  of  Oklahoma  with  a  capital  stock 
of  $50,000.  They  have  been  making  large  mov- 
ing picture  machines  for  five-cent  theaters  for 
some  time,  but  have  now  secured  additional  capi- 
tal to  increase  their  manufacturing  facilities, 
and  especially  with  a  view  of  making  the  Home 
Viascope,  which  they  expect  to  have  actively  on 


the  market  within  the  next  thirty  days.  The 
oflicers  of  the  company  are  as  follows:  Presi- 
dent. John  J.  Pink;  vice-president,  Gus  B.  John- 
son; secretary,  Richard  S.  Pribyl;  treasurer, 
Nels  G.  Johnson.  All  have  been  partners  in  the 
concern  since  its  inception,  with  the  exception 
of  Mr.  Pribyl,  who  joined  them  several  months 
ago,  and  will  give  his  personal  attention  to  the 
Home  Viascope,  in  the  pushing  of  which  he  will 
be  aided  by  his  extensive  acquaintance  with  the 
talking  machine  trade. 

The  Quill  Needle  Co.  are  putting  on  the  mar- 
ket a  neat  little  brush  for  cleaning  disc  records. 
The  "handle"  fits  into  the  needle  arm  the  same 
as  a  needle,  and  all  one  has  to  do  is  to  turn  on 
the  machine  and  the  brush  performs  its  work 
without  further  bother. 

Among  the  recent  visitors  at  Babson  Bros,  are 
C.  W.  Riser,  Newton,  111.;  B.  E.  Venard,  Ver- 
mont, 111.;  P.  T.  Locke,  Fairfield,  111.;  and  James 
Woods,  Fairbury,  111. 

Lawrence  Lucker,  of  the  Minnesota  Phono- 
graph Co.,  Edison  and  Victor  jobbers,  was  a  Chi- 
cago visitor  last  month. 

Andrew  McCarthy,  treasurer  of  Sherman,  Clay 
&  Co.,  and  manager  of  the  small  goods  and  talk- 
ing machine  departments,  was  in  Chicago  last 
week  on  his  way  East.  He  will  again  be  with  us 
on  his  return  about  the  middle  of  the  month. 

F.  G.  Cook,  assistant  to  Retail  Manager  Par- 
ker at  the  Columbia  Co.,  has  returned  from 
Davenport,  la.,  where  he  has  been  filling  up  the 
gap  between  former  Manager  Harriman's  exodus 
to  Milwaukee  and  the  coming  of  the  new  man- 
ager, David  C.  Mallin.  Mr.  Mallin  was  formerly 
assistant  to  Manager  Waring  at  the  Peoria 
store. 

District  Manager  W.  C.  Fuhri,  of  the  Colum- 
bia Phonograph  Co..  says  that  they  have  every 
reason  to  be  gratified  with  the  responses  from 


their  western  jobbers  and  dealers  regarding  the 
abolition  of  the  monthly  lists  and  the  issuance 
of  new  hits  as  they  appear.  From  both  small 
as  well  as  large  dealers  the  chorus  is  one  of 
enthusiastic  approval.  The  "Waltz  Dream"  and 
"Merry  Widow"  hits  recently  issued  under  the 
new  plan  have  met  with  a  big  sale,  according  to 
Mr.  Fuhri. 

James  I.  Lyons,  the  pioneer  jobber,  returned 
last  week  from  a  trip  to  the  Bast,  and  is  now 
out  of  the  city  on  a  short  western  business 
journey. 

The  Baldwin  Mfg.  Co.,  of  122  Monroe  street, 
Chicago,  are  putting  an  ivory  needle  on  the 
market  that  is  soft  enough  not  to  scratch  the 
record  and  at  the  same  time  hard  enough  to 
give  a  pure,  clear  tone.  This  needle  is  made  of 
a  particular  kind  of  ivory  and  is  chemically 
treated  to  toughen  and  strengthen  it.  The  re- 
sult is  a  needle  that  gives  a  particularly  soft, 

clear  tone.    It  is  also  claimed  that  these  needles 
It 

may  be  used  several  times  without  repointing, 
and  that  repointing  is  very  quickly  and  easily 
done..  A  number  of  good  judges  of  talking  ma- 
chine operations  have  been  testing  these  needles 
and  speak  very  highly  of  them.  In  fact,  one  of 
the  leading  salesmen  of  talking  machines  in 
Chicago  does  not  hesitate  to  say  that  he  con- 
siders the  Baldwin  needles  as  eminently  satisfac- 
tory in  every  respect. 

C.  W.  Noyes,  formerlj-  Western  representative 
for  the  Hawthorne-Sheble  Mfg.  Co.,  of  Philadel- 
phia, is  no  longer  connected  with  the  company. 
It  is  understood  that  the  company's  Western 
office  and  salesroom  at  185  Dearborn  street  will 
be  continued  and  that  someone  from  the  factory 
will  be  on  in  a  few  days  to  install  a  new  Western 
representative. 

Roy  Keith  has  been  promoted  to  sales  mana- 
ger of  the  Talking  Blachine  Co.  by  General  Mana- 
ger A.  D.  Geissler.  He  has  just  returned  from  a 
trip  to  Detroit,  Port  Huron,  Grand  Rapids.  Cecil 
Davidson,  formerly  floor  salesman  and  superin- 
tendent of  the  shipping  department,  has  taken 
to  the  road  covering  Wisconsin  and  Michigan 
for  the  T.  M.  Co.  Harry  Berger  succeeds  Mr. 
Davidson  in  the  house  while  Harry  Bllisa,  young- 
old  Victor  man  looks  after  the  order  filling.  Mal- 
colm B.  Henry,  well  known  to  the  western  talk- 
ing machine  trade  and  who  recently  joined  Mr. 
Geisslers'  traveling  force,  returned  recently  from 
a  successful  trip  through  Illinois  and  Indiana 
and  is  now  skirmishing  through  Iowa. 

G.  C.  Knox,  manager  of  the  talking  machin* 
and  other  departments  of  G.  Sommers  &  Co.,  the 
large  wholesale  merchandise  house  of  St.  Paul, 
was  a  recent  visitor.  He  was  on  his  return  from 
the  East,  where  he  inspected  the  factory  of  the 
Columbia  Co.,  for  whose  product  Sommers  & 
Co.  are  distributors. 

A.  O.  Arnold,  of  the  A.  0.  Arnold  Jewelry  and 


your  sales  of  high  priced  records  !  ! 


machines  to  people  who  heretofore  would 
not  have  them  !  ! ! 


HOW? 

al^dtlni  B.  &  H.  Fibre  Needles 

They  eliminate  "  needle  hiss,"  faithfully  reproduce  the  exact  tone  quality  of  the  artist  and 

Absolutely  Prevent  Record  Deterioration 


SAMPLES  AND  DETAILS  UPON  APPLICATION 


208  E.  Kinzie  St.  B.  &  H.  Fibre  Manufacturing  (ompany 


Chicago 


THE  TALKING  MACHINE  WORLD. 


29 


Music  Co.,  talking  machine  jobers  and  retailers 
as  well  as  piano  dealers  of  Ottumwa,  la.,  was  a 
recent  visitor. 

Miss  Alice  Nielson,  the  prominent  prima  donna 
soprano,  while  in  the  Lyon  &  Healy  store  in  Chi- 
cago recently,  was  persuaded  to  pose  for  a  photo- 
graph while  in  the  attitude  of  listening  with  un- 
divided attention  to  a  "Victor  Victrola.  The 
photograph  will  be  enlarged  and  thousands  of 
reproductions  made  from  it,  and  it  is  hoped  to 
place  one  of  the  latter  in  every  home  in  the 
Windy  City. 


E.  C.  BARNES'  ADDRESS 

On  the  Methods  Used  in  Demonstrating  and 
Selling  Business  Phonographs  Delivered  Be- 
fore the  Business  Science  Club  in  Chicago — 
An  Historical  Essay  in  Which  Many  Facts 
Interesting  to  Talking  Machine  Men  Are 
Presented — Edison  and  the  Typewriter. 


(Special  to  The  Talking  Machine  World. J 

Chicago,  111.,  March  4,  1908. 

Edwin  C.  Barnes,  western  manager  of  the  com- 
mercial department  of  the  National  Phonograph 
Co.,  delivered  the  following  address  before  the 
Business  Science  Club  at  their  banquet  held  at 
the  Grand  Pacific  Hotel: 

"It  has  been  suggested  that  I  show  the  gentle- 
men present  the  ihethod  used  by  my  concern  in 
demonstrating  and  selling  a  business  phono- 
graph. In  this  connection,  permit  me  to  say 
that  in  selling  a  phonograph  we  adopt  entirely 
different  methods  than  are  used  in  selling  any 
other  specialty.  Every  man  who  makes  his  liv- 
ing selling  goods  is  very  apt  to  say  that  his  line 
is  different.  That  is  exactly  the  case  with  me. 
Our  business  is  the  prize  different  business.  Not 
only  in  the  mental  conception  of  the  salesman, 
but  in  actual  reality  and  facts.  We  cannot  make 
a  sale  of  our  machine  along  the  ordinary  lines, 
and  furthermore  we  do  not  under  any  circum- 
stances, at  any  time,  endeavor  to  actually  and 
only  sell  a  business  phonograph.  We  will  not 
take  an  order  until  the  prospective  customer  has 
had  at  least  ten  days'  complete  trial  of  our  ma- 
chine and  system,  and  has  at  the  end  of  that 
time  agreed  with  us  that  it  has  saved  him  time 
and  money.  If  it  has  not  produced  an  actual 
saving,  we  will  not  take  his  order.  Understand 
me,  I  do  not  mean  to  say  that  we  are  endeavor 
ing  to  sidestep  any  business,  because  we  are  hot 
We  are  out  after  business  like  everybody  else 
but  we  secure  our  business  by  different  methods 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 
Racks 

for 

Store  Use 


RE-CORD  CABINETS 

SPRINGS  for  a"  makes  and  sires 


"TI7-IT"  The  All-Metal  Horn  Connec- 
*  •      tion  for  Cylinder  Machines 


JAMES  I.  LYONS 

192-194  Van  Buren  Street 
CHICAGO 


"For  me  to  endeavor  to  give  a  demonstration 
of  the  manner  in  which  an  Edison  business 
phonograph  is  sold  would  be  an  impossibility. 
The  best  thing  I  can  do  is  to  give  you  some  idea 
of  what  the  phonograph  is,  how  it  is  originated, 
and  what  it  will  do.  There  are  a  great  many 
misconceptions  regarding  the  use,  operation  and 
sale  of  this  office  device,  and  the  best  thing  I  can 
do  is  to  explain  to  you  in  as  few  words  as  pos- 
sible what  the  idea  of  the  voice  writing  system 
really  amounts  to. 

"As  everybody  knows,  Thomas  A.  Edison  is  the 
inventor  of  the  phonograph.  He  was  the  orig- 
inator of  the  system  of  preserving  sounds  and  re- 
producing them  by  mechanical  means.  The  first 
phonograph  invented  was  the  business  phono- 
graph. The  original  model  of  Mr.  Edison's  ma- 
chine is  now  in  the  Royal  Museum  in  London, 
England,  but  if  you  have  ever  been  at  the  Busi- 
ness Show,  or  if  you  go  this  year,  you  will  see  a 
model  of  the  first  machine  that  Mr.  Edison  ever 
made.  Mr.  Edison's  idea  was  that  this  machine 
should  be  used  in  business.  As  a  joke,  someone 
once  sang  in  a  phonograph,  and  it  was  discov- 
ered that  the  machine  would  record  music.  Con- 
sequently the  music  end  of  the  business  was 
evolved;  but  understand,  gentlemen,  the  original 
idea  was  strictly  that  of  perfecting  and  building 
a  business  machine.  The  mere  accident  of  sing- 
ing into  the  device  resulted  in  what  is  to-day  one 
of  the  greatest  businesses  of  its  kind  in  the 
world,  that  of  selling  music  reproducing  ma- 
chines. 

"When  Mr.  Sholes  invented  the  typewriter,  he 
took  it  to  Mr.  Edison  to  perfect.  I  have  often 
heard  Mr.  Edison  tell  the  story  of  how  he  first 
became  acquainted  with  this  interesting  and  es- 
sential office  assistant.  He  tells  how  Mr.  Sholes 
came  to  him  with  an  old  wooden  model  of  a 
machine  which  he  said  would  write  letters.  He 
tells  how  he  worked  on  it  ceaselessly  for  a  long 
time,  and  discovered  that  the  worst  feature  of 
the  proposition  was  to  get  the  letters  to  line  up. 
After  perfecting  the  operation  of  the  wooden 
model,  Mr.  Edison  set  to  work  to  make  a  metal 
machine.  He  built  and  perfected  the  first  steel 
typewriter  ever  produced.  The  castings  were 
made  in  his  own  shop  and  the  parts  turned  out 
in  his  own  laboratory.  The  first  machine  worked 
and  wrote  letters,  and  he  succeeded  in  securing 
the  alignment  that  he  sought,  but  he  could  not 
understand  what  use  the  machine  would  ever  be 
from  a  business  standpoint.  In  the  recounting 
of  this  story  I  have  heard  him  tell  how  he  would 
ask  one  of  his  assistants  to  take  a  pen  and  paper 
and  write  a  given  sentence  while  he  punched  it 
out  on  the  typewriter.  The  result  was  that  the 
penman  wrote  the  sentence  two  or  three  times 
while  Mr.  Edison  was  writing  it  once  on  the 
typewriter.  This  seemed  to  prove  that  it  would 
not  go. 

"Notwithstanding  this  test,  he  continued  to 
build  these  steel  typewriters,  and  the  demand 
steadily  increased.  At  this  time  Mr.  Edison  was 
at  work  on  the  business  phonograph,  believing 
that  it  was  the  solution  of  the  detail  of  cor- 
respondence. After  seeing  the  utility  and  de- 
mand created  for  the  typewriter,  he  saw  a  possi- 
bility for  a  connection  between  his  machine  and 
the  writing  machine,  which  would  eventually  do 
away  with  all  of  the  hampering  details  of  carry- 
ing on  business  correspondence. 

"Mr.  Edison  found  in  perfecting  the  phono- 
graph that  the  average  busines  man  wants  a 
machine  that  will  work  automatically.  He 
doesn't  want  something  that  will  require  atten- 
tion or  constant  fixing.  When  he  made  his  first 
machine  with  a  spring  motor,  he  found  that  the 
detail  of  winding  the  spring  was  too  much  trou- 
ble to  make  a  spring  motor  machine  a  permanent 
success,  and  he  thereupon  set  about  the  work  of 
perfecting  an  electric  machine.  When  you  stop 
to  consider  that  the  business  phonograph  Is  op- 
erated with  a  motor  of  about  two  butterfly  power 
you  will  realize  to  some  extent  what  a  task  it  was 
and  what  a  small  amount  of  power  it  takes  to 
operate  it.  We  have  found  by  actual  tests  that 
it  requires  about  four  volts  of  electricity  and 
costs  about  half  as  much  per  hour  to  run  as  the 
ordinary  sixteen  candle  power  electric  lamp. 


COOPERATION 
WITH 

"^^"^^lou 


iis:TflEii;  Kib 


TO  iOUR  SUCCESS 


Get 

VICTOR  GOODS 

IN  FACTORY  CONDITION 


Why  Not  Buy 
Direct  From  Us? 


THE 

TALKING  MACHINE  CO. 

72=74  Wabash  Ave. 
CHICAGO 


30 


THE  TALKING  ISIACHTNE  WORLD. 


"The  machine  has  proved  to  be  a  great  time 
saver  in  office  routine.  If  we  cannot  tell  a  man 
that  he  saves  at  least  50  per  cent,  of  the  time  and 
cost  of  producing  his  letters  over  the  old  short- 
hand system,  we  don't  attempt  to  take  the  order. 
Did  you  ever  stop  to  think  how  much  it  costs  you 
to  turn  out  a  business  letter?  You  probably  did 
not,  but  let  me  tell  you,  gentlemen,  that  it  is  a 
very  rare  case  where  letters  do  not  actually  cost 
five  cents  for  their  production.  Now  with  the 
business  phonograph,  if  we  cannot  reduce  this 
to  two  or  two  and  one-half  cents  a  letter,  we  do 
not  try  to  do  business. 

"The  phonogi'aph  idea  is  one  of  the  best  things 
that  we  know  of  for  the  stenographer.  It  is  a 
great  help  to  her  in  many  ways.  It  doubles  her 
capacity  and  increases  her  earning  powers.  Fur- 
ther than  that  it  does  away  with  the  ties  of  old- 
fashioned  shorthand  notes,  and  produces  work 
that  is  direct  dictation  from  machine  to  machine. 
There  is  no  straining  of  eyes  looking  at  notes,  or 
pondering  over  lines  that  mean  something  that 
they  are  not  intended  to  mean.  It  is  a  simple 
operation  of  listening  to  the  machine  and  Writing 
what  it  says  as  it  says  it.  A  great  many  objec- 
tions are  made  to  every  line  of  business,  and 
every  salable  article  has  to  go  through  a  certain 
number  of  stages.  For  instance,  I  have  often 
heard  it  said  that  the  phonograph  was  injurious 
to  the  ears  of  the  operator.  We  have  secured 
statements  from  the  best  physicians  of  the  coun- 
try on  this  point,  and  it  has  been  proven  that  the 
phonograph  does  not  impair  the  hearing  but 
actually  makes  it  more  acute.  It  assures  the  busi- 
ness man  of  an  exactly  accurate  reproduction  of 
whatever  he  has  said  in  exactly  the  manner  in 
which  he  said  it.  He  never  has  to  wait  to  call 
a  girl  and  then  have  her  wait  while  arranging 
her  hair,  or  seeing  that  she  looks  all  right,  or 
hunting  for  her  pencil.  He  merely  turns  around, 
puts  his  foot  on  the  foot  trip  and  goes  ahead. 
When  he  is  through  he  takes  his  foot  off  and  the 
machine  stops  instantly.  He  can  talk  into  the 
phonograph  at  any  hour,  day  or  night. 

"We  do  not  endeavor  to  sell  a  machine  and  let 
it  go  at  that.    We  have  a  system  for  a  conduct 


of  the  entire  operation.  All  machines  are  in- 
spected twice  each  month  for  a  year  without  cost 
to  the  purchaser.  It  is  a  general  belief  that  the 
corrections  cannot  be  made  on  the  phonograph. 
This  is  erroneous,  as  you  will  see  by  consulting 
the  chart  which  shows  the  scale.  This  corre- 
sponds to  the  scale  of  the  phonograph,  and  makes 
it  possible  to  make  corrections  or  changes  any- 
where on  the  cylinder  at  any  time.  In  other 
words,  it  gives  the  girl  an  idea  of  what  is  on  the 
cylinder,  the  length  and-  number  of  letters,  tele- 
grams, corrections,  etc.,  etc. 

"The  mission  of  the  business  phonograph  is  to 
save  the  time  of  the  business  man.  increase  the 
efficiency  of  his  operator,  produce  absolute  ac- 
curacy, and  make  it  possible  for  twice  as  much, 
to  be  accomplished  in  a  given  time  as  formerly 
by  use  of  the  old  system,  to  lessen  and  lighten 
office  and  business  cares. 

"Just  a  side  light  on  the  business.  The  story 
is  told  of  an  executive  meeting  at  Orange  to  con- 
sider ways  and  means  of  reducing  expenses,  in- 
asmuch as  the  present  financial  stringency  has 
affected  the  talking  machine  business  just  the 
same  as  any  other.  A  number  of  suggestions 
were  made,  and  one  department  head  suggested 
that  the  item  of  advertising  be  reduced.  Mr. 
Edison  wrinkled  up  his  interestirg  face  and  re- 
plied, 'No!  we  can't  cut  down  the  advertising,  if 
I  have  to  go  out  in  the  shop  and  take  out  the 
automatic  screw  machines,  we  won't  cut  down  ad- 
vertising.' This  is  an  indication  of  Mr.  Edison's 
progressive  ideas  and  shows  what  he  thinks  of 
the  value  of  advertising  as  a  promoter  of  busi- 
ness." 


The  surest  asset  that  any  concern  can  have  is 
advertised  prestige.  Its  banks  may  fail,  its  offi- 
cers may  die,  its  property  may  be  destroyed  by 
fire;  but  you  simply  cannot  touch  its  "good 
will,"  because  that  is  engraved  in  the  minds  of 
millions  of  people. 


Alphons  Westee,  secretary  and  auditor  of  the 
Edison  companies,  has  been  elected  treasurer  of 
those  companies,  to  succeed  John  F.  Randolph. 


WONDERFUL  TALE  FROM  SAUGUS. 


A  wonderful  tale  of  a  natural  phonograph 
comes  from  'Saugus,  Mass.,  the  story  being  as 
follows : 

"Happy"  Dunn,  whose  father  used  to  be  town 
crier,  has  an  oyster  that  can  sing.  "Happy" 
found  the  oyster  in  the  Saugus  river  flats  re- 
cently and  took  it  into  the  grocery  store  in  East 
Saugus.  It  was  one  of  the  largest  oysters  that 
"Happy"  had  ever  seen  and  he  wanted  to  show  it 
to  the  boys.  In  passing  it  around  some  one  ac- 
cidentally squeezed  it,  and  "Happy"  declared 
that  he  heard  music.  They  tried  it  again,  and 
although  the  tones  were  thin  and  piping,  the 
strains  of  the  "Merry  Widow"  waltz  arose  from 
out  the  shell  unmistakably.  "Happy"  dropped 
the  oyster"  on  the  floor,  dumbfounded,  and  it 
sang,  "Love  Me  and  the  World  is  Mine."  The 
words  were  indistinct,  but  the  music  was  very 
plain.  "Happy"  has  been  offered  $50  for  the 
oyster  by  a  Lynn  man,  but  he  declares  his'  in- 
tention of  presenting  it  to  the  Saugus  Museum  of 
Natural  History." 

Great  hard  cider  in  Saugus,  b'gosh! 


Three  record  booklets  were  issued  by  the 
Columbia  Phonograph  Co.,  general,  this  week, 
namely:  (1)  a  list  of  dance  music,  (2)  vaude 
ville  selections,  (3)  Uncle  Josh  stories  and  talks 
(4)  an  entirely  new  and  revised  advance  Colum- 
bia Fonotipia  catalog.  The  latter  will  contain 
32  numbers  and  more  will  be  added  as  rapidly 
as  possible,  with  jno  fixed  date  for  issuance,  but 
as  quickly  as  the  records  are  pressed  and  pass 
inspection,  until  the  complete  Fonotipia  reper- 
toire is  before  the  trade. 


The  Birmingham  Phonograph  Co.,  Birming- 
ham, Ala.,  who  started  their  business  at  2106 
First  avenue  early  in  the  fall,  have  had  great 
success  with  the  Columbia  line,  which  they 
handle  exclusively.  The  many  employes  of  the 
furnaces,  railroads  and  mills  in  that  locality 
present  an  excellent  field  for  the  talker. 


PRACTICAL^ 

THE 

BALDWIN  IVORY  NEEDLE 

FOR  DISC  TALKING  MACHINES 

PATENTED 

Not  hard  enoagh  to  mjiste  Records  as  a  steel  needle  does,  not  soft  enoagh  to  fail  to  do  its  -w^orfc. 

Eliminates  Scratching    Preserves  tlie  Records    Gives  a  Beautiful  Tone 

INEXPENSIVE,  as  each  Needle  may  be  used  several  times  without  change,  and  when  worn  the  point  may 
be  easily  renewed  on  the  Renewing  Block,  furnished  free. 

No  change  of  Needle  Arm  necessary,  on  account  of  shape  of  needle,  as  a  Special   Holder  is  given  with 
each  box. 

Retail  price  for  box  of  25  Needles,  including  Special  Holder  and  Renewing  Block,  $1.00.     On  succeeding  or- 
ders, without  Special  Holder  or  Block,  35  Needles  will  be  furnished  at  same  price. 

Samples  and  full  information  sent  to  regular  jobbers  and  dealers  on  application.     Mention  make  of  machine 
when  writing. 

O 


THE  BALDWIN  MANUFACTURING  CO.,  122  Monroe  Street,  CHICAGO 


THE  TALKING  MACHINE  WORLD. 


31 


ALICE  NIELSON  TO  LYON  &  HEALY. 


The  Famous  Operatic  Artiste  Pays  Tribute  to 
the  Victor  Victrola. 


(Special  to  The  Talkiug  Machine  \Yorld.) 

Chicago,  111.,  March  9,  1908. 
When  the  San  Carlo  Opera  Co.  was  recently 
appearing  at  the  Auditorium  Theatre,  in  this 


manager  permission  to  have  her  "snap-shotted" 
in  the  attitude  of  listening  to  one  of  her  own 
records.  That  she  heartily  approved  the  Victor's 
reproduction  of  her  beautiful  voice  is  evidenced 
by  her  facial  expression  in  the  photograph  which 
is  herewith  reproduced.  Furthermore,  Miss 
Nielson  indited  the  following  letter: 
"Messrs.  Lyon  &  Healy. 

"Gentlemen — Thank  you  for  loaning  me  the 
Victor  Victrola.    I  enjoyed  it  more  than  I  can 


was  the  organizer,  chief  stockholder  and  treas- 
urer. 

"Plaintiff  alleges  that  about  September  25,  1899, 
the  defendant  falsely  and  fraudulently  repre- 
sented to  him  that  the  National  Gramophone  Cor- 
poration was  in  a  prosperous  condition ;  that  it 
was  earning  large  sums  of  money;  that  it  had 
earned  and  paid  19  consecutive  monthly  divi- 
dends at  the  rate  of  1  per  cent,  per  month  out 
of  its  earnings;  that  its  stock  was  worth  more 
than  75  cents  on  the  dollar  of  its  par  value;  that, 
it  had  earned  and  paid  a  dividend  of  1  per  cent, 
per  month  for  March  and  April,  1899;  that  the 
corporation  had  a  factory  in  New  Jersey  where 
it  employed  a  number  of  persons. 

"Plaintiff  stated  that,  relying  on  the  representa^ 
tions,  he  sold  to  the  defendant  certain  real  prop- 
erty for  $28,500  and  accepted  in  payment  there- 
for $17,000  in  cash  and  140  shares  of  the  stock 
of  the  National  Gramophone  Corporation  at  the 
par  value  of  $100  each.  Plaintiff  alleges  that  the 
defendant,  with  others,  for  the  purpose  of  cheai- 
ing  and  defrauding  him,  and  others,  had  devised 
and  carried  out  the  scheme  of  organizing  the 
said  Gramophone  Corporation;  that  the  corpora- 
tion had  not  paid  19  monthly  dividends,  had 
never  paid  any  dividend  out  of  its  earnings;  that 
all  dividends  or  pretended  dividends  had  been 
paid  out  of  its  capital  and  the*  proceeds  of  the 
sale  of  its  stock.  Argued  by  Waldo  G.  Morse, 
for  appellant:  .James  M.  Gray,  for  respondent." 


MTJLTIPHONES  FOR  SAN  DOMINGO. 


city,  Manager  Goodwin,  of  the  talking  machine 
department  of  Lyon  &  Healy,  sent  a  Victor  Vic- 
trola to  Alice  Nielson's  apartments  at  the  Annex. 
So  delighted  was  the  famous  singer  that  she 
readily  granted  the  enterprising  talking  machine 

TRADE  BECOMING  STRONGER. 


The  Growth  Is  Not  Overpowering,  but  Spring 
Sales  Will  Represent  a  Fair  Average — Is 
There  a  Superabundance  of  Jobbers? 


Despite  the  talk  of  a  drooping  trade,  alleged 
to  ibe  existing,  the  most  prominent  jobbers  and 
dealers  make  contrary  reports.  To  be  sure  there 
is  no  special  need  to  glorify  conditions  from 
the  housetops,  as  a  general  .sales  manager  of 
one  of  the  "big  four"  phrased  it.  Undoubtedly 
trade  is  not  what  it  should  be,  but  at  the  same 
time  it  is  becoming  stronger,  with  every  indica- 
tion that  while  the  spring  sales  may  not  be  up  to 
expectations,  as  framed  up  a  year  ago.  still  they 
will  represent  a  fair  average. 

More  or  less  talk  is  heard  of  the  super- 
abundance of  jobbers.  That  is  to  say,  it  is  held 
territorial  limitation  would  be  an  excellent  ar- 
rangement were  the  machine  and  record  manu- 
facturing companies  operating  under  controlling 
patents  to  change  their  policies,  oi  which  there 
is  no  likelihood,  at  least  for  some  time  to  come. 
Various  arguments  are  advanced  in  furtherance 
of  this  proposition  on  the  part  of  the  jobbing 
element,  but  no  definite  plans  for  rectifying  the 
alleged  superfluity  have  been  formulated. 


tell  you.    I  shall  certainly  have  one  for  my  home. 
"Yours  truly,  Alice  Nielson." 

Handsome  reproductions  of  the  photograph 
were  sent  to  the  customers  of  the  company 
throughout  the  city. 

Corporation.  Plaintiff  sold  some  real  property  to 
the  corporation  and  took  part  cash  and  the  rest 
of  the  payment  in  stock.  It  developed  that  the 
stock  was  not  quite  so  good  as  represented,  hence 
the  action.    The  case,  in  brief,  is  as  follows: 

"No.  139 — George  D.  Mackay,  plaintiff-respon- 
dent, against  Frank  Seaman,  defendant-appellant. 
Defendant  appeals  from  a  judgment  of  the  Appel- 
late Division,  Second  Department,  affirming  a 
judgment  of  the  Westchester  trial  term  in  favor 
of  the  plaintiff.  The  action  was  brought  to  re- 
cover $10,500.  with  interest,  for  alleged  false 
representations  made  by  the  defendant  in  the 
sale  to  the  plaintiff  of  stock  of  the  National 
Gramophone  Corporation,  of  which  the  defendant 


Thirty  multiphones  were  shipped  to  Santo  Do- 
mingo, W.  I.,  this  week  by  Carlos  Cadmus,  a 
consulting  engineer,  formerly  of  Philadelphia, 
Pa.,  but  now  of  Puerta  Plata,  oi;  the  black  repub- 
lic. Senor  Cadmus,  a  combination  of  Spaniard, 
Yankee  and  Creole,  is  a  man  of  marked  type, 
even  for  that  peculiar  country,  and  he  believes 
his  investment  in  the  multiphone  a  money-maker 
of  large  proportions. 


HERZOG  PRESIDENT  ABROAD. 


John  A.  Jackson,  president  of  the  Herzog  Art 
Furniture  Co.,  Saginaw,  Mich.,  accompanied  by 
Mrs.  Jackson,  sailed  on  the  7th  inst.  on  the 
steamer  Amerika  for  Europe.  It  is  the  inten- 
tion of  Mr.  Jackson  to  be  absent  about  two 
months  visiting  the  principal  points  of  interest 
in  Europe. 


The  chief  factor  in  any  man's  success  or  fail- 
ure must  be  his  own  character;  that  is,  the 
sum  of  his  common  sense,  his  courage,  his  virile 
energy  and  capacity.  Nothing  can  take  the  place 
of  this  individual  factor. 


ANCIENT  "TALKER"  HISTORY 

Brought  to  Light  Through  the  Case  Now  Being 
Heard  in  -the  Court  of  Appeals  in  Which 
Frank  Seaman  and  the  National  Gramo- 
phone Corporation  Figure. 


While  the  National  Gramophone  Co.  is  no 
longer  in  existence,  the  fact  that  this  concern  pre- 
ceded the  present  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  will  make  the  subjoined  state- 
ment at  least  interesting  from  a  historical  point 
of  view.  Frank  Seaman  is  well  known  to  every- 
body familiar  with  thfe  organization  of  the  Victor 
Co.,  and  he  is  now  a  prominent  figure  in  the  pro- 
fessional advertising  field. 

In  the  Court  of  Appeals,  Albany,  N.  Y.,  Feb- 
ruary 26,  arguments  were  heard  in  a  case  that 
involves  some  stock  in  the  National  Gramophone 


No.  122 

Cylinder  Record  Cabinet 
A  Good  Cabinet  at  a  Reasonable  Price. 

Holds  125  Cylinder  Records.  Height, 
32%  inches;  Width,  17%  inches;  Depth, 
nV>  inches;  Shipping  Weight,  70  lbs., 
crated.  Quarter-sawed  Oal<  top,  front  and 
baclc.  Finish:  Golden  or  Mahogany.  All 
four  sides  and  back  rubbed  and  polished. 
Note  raised  panel  drawer  fronts. 

Price  $13.00  List. 


HumpKrey 
Record 

Cabinets 

All  Styles 
All  Sizes 
All  Finishes 
At  the  Right  Prices 

Ready  for  Immediate 
Delivery 

Send  in  your  orders 

HUMPHREY  BOOK  CASE  CO. 

DETROIT,  MICH. 


32 


THE  TALKING  MACHINE  WORLD. 


TRADE  NOTES  FROM  "GOLDEN  GATE." 

Improvement  in  the  Talking  IVIachine  Situation 
— Out-of-Town  Dealers  Report  Doing  Best 
Business — Lauder  Records  Popular — Sher- 
man-Clay's Victrola  Business — Columbia 
News — Bacigalupi  Says  Edison  Business  Is 
Improving — Mrs.  Higley  Patents  Device. 

(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  March  6,  1908. 

There  has  been  some  slight  improvement  in 
the  talking  machine  situation  during  the  past 
two  weeks,  but  business  is  still  quiet  in  com- 
parison with  a  year  ago.  Local  trade  is  quiet, 
but  the  outside  dealers  are  doing  a  very  fair 
business,  and  some  of  the  local  houses  are 
keeping  busy  with  mail  orders.  Mr.  Miller,  who 
is  now  general  manager  of  all  the  retail  stores 
of  Kohler  &  Chase,  reports  that  this  feature  is 
keeping  up  finely.  Mr.  Wise,  who  is  to  take 
charge  of  the  talking  machine  department  at  the 
Sacramento  store,  is  at  present  with  Mr.  Brown 
in  the  wholesale  department  in  Oakland.  The 
new  Lauder-EdiSon  records  have  been  received, 
and  Mr.  Miller  is  greatly  pleased  with  them.  He 
states  that  they  are  selling  about  as  fast  as  he 
can  get  them  in. 

Sherman,  Clay'&  Co.  expect  in  the  near  future 
to  receive  samples  of  the  new  model  Victrola, 
with  an  ornamental  case.  The  Victrola  business 
is  keeping  up  very  well,  though  there  is  not  as 
much  demand  as  a  few  weeks  ago,  when  dealers 
all  over  the  country  were  getting  them.  Most, 
of  the  local  dealers,  however,  report  a  good  many 
sales  at  retail  all  the  time. 

W.  G.  Saunders,  of  the  Vailejo  agency  for  the 
Columbia  Phonograph  Co.,  was  in  San  Francisco 
a  few  days  ago.  Mr.  Stapp,  who  has  been  trav- 
eling for  the  company  in  the  North,  also  spent  a 
few  days  at  the  local  headquarters.  He  reports 
a  very  good  business  in  Portland,  Ore.,  which 
shows  more  prosperity  than  the  rest  of  the 
northern  cities.  E.  M.  Scott,  formerly  of  the 
Los  Angeles  branch,  has  taken  charge  of  the 
local  retail  department  on  Van  Ness  avenue, 
occupying  the  place  recently  vacated  by  Mr. 
Sears.  The  company  are  fitting  up  a  special 
room  in  the  Van  Ness  avenue  store  for  the  dem- 
onstration of  fine  opera  records. 

Peter  Bacigalupi  says  that  collections  show 
little  improvement,  but  the  Edison  business 
is  still  improving,  and  is  now  about  normal. 
M.  E.  Gardner,  of  the  Edison  Co.,  is  now  in  San 
Francisco. 

Mrs.  J.  M.  Higley,  of  Niles,  Cal.,  has  applied 


for  a  patent  on  a  device  she  has  invented  to 
protect  talking  machine  records  from  wear. 


W.  L.  ECKHART'S  NEW  VENTURE. 

Resigns  After  Successful  Career  With  the  Co- 
lumbia Co.  to  Engage  in  Business  Under  the 
Name  of  the  Manufacturers  Outlet  Co. — Will 
Handle  Talking  Machines  and  Novelties — 
Has  Good  Wishes  of  the  Trade. 


Just  ten  years  ago  in  January  Walter  L.  Eck- 
hardt,  who  left  the  Columbia  Phonograph  Co., 
General,  March  1,  to  start  in  business  on  his 
own  account,  entered  its  service  through  the  Bal- 
timore, Md.,  office.  His  promotion  had  been 
rapid,  until  when  his  connection  ceased  he  was 


IV.iLTKll    L.  KCKIIAItliT. 

manager  of  the  wholesale  department — a  position 
that  was  specially  created  for  him.  After  his 
success  in  Baltimore  Mr.  Eckhardt  was  trans- 
ferred successively  to  Washington,  D.  C,  Chi- 
cago, Cincinnati,  and  finally  to  New  York.  He 
has  had  a  varied  experience  in  the  talking  ma- 
chine business,  and  each  office  he  has  filled  very 
acceptably  to  the  company.    He  has  made  many 


friends,  and  in  going  into  his  new  field  of  activ- 
ity their  good  wishes  for  his  continued  success 
will  follow  him. 

Mr.  Eckhardt's  enterprise  will  be  known  as  the 
Manufacturers'  Outlet  Co.,  with  his  address  tem- 
porarily at  393  Broadway,  New  York,  in  which 
talking  machines  and  a  general  line  of  staple 
novelties  will  be  handled  in  a  large  way.  In 
order  to  place  his  lines  on  a  proper  footing,  Mr. 
Eckhardt  may  find  it  necessary  to  go  abroad. 


YERKES  SUCCEEDS  ECKHAEDT. 


H.  A.  Yerkes,  who  is  the  New  England  dis- 
trict manager  for  the  Columbia  Phonograph  Co., 
General,  with  headquarters  in  Boston,  Mass., 
was  appointed  at  the  beginning  of  the  week  gen- 
eral wholesale  manager  of  the  company,  succeed- 
ing Walter  L.  Eckhardt,  whose  resignation  is  an- 
nounced above.  Mr.  Yerkes,  who  is  one  of 
the  best-equipped  talking  machine  men  in  the 
trade,  will  assume  the  duties  incident  to  his  new 
position  on  March  15. 


NORCROSS  PHONOGRAPH  CO.  NEWS. 


In  their  Norcross  Reproducer  for  indestructible 
records,  which  combines  quality  with  volume  of 
tone,  the  Norcross  Phonograph  Co.,  662  Sixth 
avenue,  New  York,  have  struck  the  fancy  and 
business  instinct  of  the  trade  and  have  therefore 
won  a  marked  success.  Another  specialty  of 
this  concern  is  the  wood  diaphragm  for  model 
"C"  and  Columbia  reproducers,  which  produces 
truly  marvelous  results,  bringing  out  the  real 
singing  quality  of  the  music.  In  a  talk  this 
week  with  Mr.  Norcross.  proprietor  of  the  Nor- 
cross Phonograph  Co.,  he  stated  that  he  had  some 
more  surprises  "up  his  sleeve"  that  when  sprung 
on  the  trade  at  an  early  date  would  ^-reate  as 
great  a  furore  as  his  previous  specialties. 


DOESN'T  PAY  TO  LOSE  TEMPER. 


"A  great  many  years  age,"  said  a  partner  in  a 
large  talkir.g  machine  concern,  "while  traveling 
on  the  road,  I  lost  my  temper  under  very  trying 
circumstances,  in  dealing  with  the  buyer  of  a 
large  concern.  Long  afterwards  I  secured  the 
services  of  a  traveler  who  was  intimately  con- 
nected with  that  buyer.  The  first  time  our  new 
man  called  on  him  he  was  surprised  at  the  re- 
ception he  received  upon  presenting  the  firm's 
card.  The  man  with  whom  I  had  quarreled 
opened  up  on  our  new  representative  with  the 
words:  'We  have  been  good  friends,  and  you 
have  always  given  me  a  square  deal.  It  would 
be  a  real  pleasure  to  continue  my  business  rela- 
tions with  you  personally,  but  you  can  go  back 

and  tell  your  employer  to  go  to           before  he 

gets  another  dollar's  j?orth  of  business  from  my 
firm.' 

"During  the  years  that  followed,  our  firm  was 
deprived  of  thousands  of  dollars'  worth  of  busi- 
ness from  him,  because  I  had  lost  my  self-contro; 
Just  once." 

To  a  man  up  a  tree,  it  would  look  as  though 
the  narrator  of  this  instructive  tale  had  made  a 
second  mistake  as  large  as  the  first  one.  When 
he  found  that  an  old  grudge  had  rankled  because 
he  had  once  forgotten  himself  and  said  things 
he  should  not  have  said,  why  didn't  he  go  to  the 
other  man,  own  up,  take  it  all  back,  and  estab- 
lish new  relations?  This  is  now  one  of  the 
foundations  of  good  business — to  be  on  good 
terms  with  the  other  fellow:  this  is  one  of  the 
foiiiKlatiou  stores  of  the  trade  associations. 


RECENT  COLUMBIA  LITERATURE. 


A  little  brochure  devoted  entirely  to  the  ex- 
ploitation of  the  Symphony  Grand  Graphophoue 
is  just  out. 

"Columbia  Grand  Opera  Records.  Fonotipia 
Series"  appears  on  the  title  page  of  another  new 
liooklet  just  issued  by  the  Columbia  Co.  This 
contains  portraits  and  sketches  of  the  careers  ot 
grand  opera  artists  and  also  list  of  records. 


r.\T.  No.  877,832.        JAN.  28,  1908. 
Cut  showing  ELASTIC  KACK  fitted  to  2  Units  of  Sectional  Hook- 
cases.       Upper  section    (oncn)    for   Ill-inch    Uecords.      Lower  section 
(closed}  (or  18-inQh  Uccoras.    Records  kept  in  alphabetical  order. 


Elastic  Rack 


FOR 


Disc  Cabinets 


This  rack  can  be  used  with 
ANY  Music  Cabinet,  or 
Sectional  Bookcase  or  any 
make  Disc  Cabinet. 


It  increases  the  Capacity  of  a 
Cabinet. 

Permits  classification  of  records 
by  titles  or  alphabet  or  singers, 
etc.,  etc.,  by  means  of  adjust- 
able indexes. 

Every  record  can  easily  be  found 
and  to  its  place  returned. 

inexpensive  and  attractive. 


AGENTS  WANTED 


For  further  information  apply  to 

X.  CLJKIER 

2025|Broa<Jway,  N,Y, 


THE  TALKING  MACttiNE  WOtlL13. 


Our  Always  Complete  Stock  of 

EDISON 

Phonographs  and  Records 

Is  in  better  condition  than  ever  before. 
This  fact  should  interest  Country  Dealers. 


It  will  save  expense  and  delay  to  have 
of  your  orders  filled  and  shipped  the  day  received. 


100^" 


A  SUGGESTION: 


When  New  Customers  are  scarce,  get  busy  with  your 
Old   Customers ;  sell  them  any  of  the   following : 


Practical  and  Useful  Accessories 
EUREKA  RECORD  CABINETS  i  F^^^^^^i^^  ^^^^/^^^f^^i^^^^  ^  place 

FOR  DISC  OR  CYLINDER  RECORDS  \       eacli  rccord  aod  each  record  in  its  place. 

TRUETONE  AMPLIFYING  HORNj^^*^®  entirely  of  wood,  improves  the  tone 
FOR  CYLINDER  OR  DISC  MACHINES  I  and  Increases  the  volume. 

MORRISEY  REPEATING  ATTACHMENT]  Easily  attached-no  holes  to  driU- 
FOR  EDISON  HOME  and  TRIUMPH  PHONOGRAPHS  (  Qulckly  adjusted  to  auy  length  record. 


For  Edison  Standard  Home  and  Triumph  Phonographs. 

)  Stops  the  machine  at  the  end  of  a  record 

'  Starts  the;  machine  when  placing  record  on  mandril.  " 


WILKESLYKE  DEVICE  jLToinS' 

FOI  nilVG  HORNS  t  Searchlight  metal  and  Ideal  leather. 

A  \/Lii^i.iiivT  ^  A  convenience  in  carrying  machines  from  place  to  place,  etc. 

All  TfllVF^  HyinniFIFtt  ^  ^  sound  regulator  for  Victor  Taper  Arm  Machines,  adds 
^M-iM-i  1  VlH  I-i^   iVlvrUir  lUill,  /  no  weight  to  speaker — operated  while  machine  is  playing. 

Np     We  carry  in  stock  all  Standard  Supplies  and  Accessories 
•         HORNS,  CRANES,  CARRYING   CASES,   etc.,  etc.,  etc. 


34 


THE  TALKING  INfACHINE  WORLD. 


TIMELY  TALKS  ON  TIMELY  TOPICS. 


The  trade  are  more  or  less  familiar  with  many 
phases  of  the  copyright  situation,  but  the  per- 
sonnel of  the  Congressional  committee  in  ch-arge 
of  this  interesting  legislation  is  comparatively 
unknown.  Of  course,  with  the  incoming  House 
of  Representatives  some  changes  were  made  in 
the  Patents  Clommittee,  hut  the  Hon.  Frank  D. 
Currier,  of  New  Hampshire,  still  remains  chair- 
man. In  the  Senate  such  changes  as  have  oc- 
curred were  due  to  the  "fell  destroyer,"  with  the 
exception  of  Chairman  Kittredge,  who  was 
shifted  to  another  important  committee.  Senator 
Smoot  taking  his  place.  Death  removed  first 
Senator  Mallory,  of  Florida,  but  his  successor, 
Senator  Bryan,  was  appointed  to  fill  the  place. 
Then  on  February  20  Senator  Latimer,  of  South 
Carolina,  passed  away.  Who  will  succeed  him 
remains  to  be  seen.  With  the  shifting  of  the 
membership,  however,  much  speculation  is  be- 
ing indulged  in  regarding  their  attitude  on  copy- 
right legislation. 


So  far  the  voting  inclination  of  Senator 
Brandagee,  of  Connecticut,  who  took  the  place- 
of  Senator  Kittredge,  on  those  bills,  is  one  of 
conjecture,  although  it  has  been  intimated  he 
will  support  Senator  Smoot.  The  latter's  meas- 
ure favors  the  talking  machine  trade.  Senator 
Bryan,  the  youngest  man  who  has  ever  received 
the  official  salaams  in  the  historic  chamber,  has 
not  yet  been  lined  up,  nor  has  he  given  out  any 
expression  of  opinion  on  this  "burning  question 
of  the  hour."  If  the  new  appointee  is  equally 
sphinx-like — and,  by  the  way,  the  alleged  wis- 
dom of  too  many  Senators  is  owl-like  rather  than 
crafty — no  one  can  tell  what  kind  of  a  bill  may 
come  out  of  committee.  In  fact,  the  topic  is 
one  that  has  reached  that  strenuous  stage  when 
an  inquiry  would  doubtless  receive  the  Delphic 
reply,  "Speaking  of  onions,  how  is  your  sister?" 


Exclusive  jobbing  territory  is  still  a  "live 
wire"  in  the  trade,  and  probably  always  will  be 
as  long  as  present  conditions  last.  The  World 
has  referred  to  this  disputation  at  various  times, 
more  from  the  jobbers'  than  the  manufacturers' 
point  of  view.  Manufacturers  who  are  strong 
in  their  line,  who  maintain  and  protect  prices, 
have  ample  reason  to  be  justified  in  the  policy 
they  pursue  in  this  respect.  It  must  be  remem- 
bered that  hundreds  of  thousands  of  dollars 
have  been  expended  by  them  to  educate  and  in- 
form the  public  as  to  the  intrinsic  value  of  their 
product.  In  consequence  thereof  competition 
among  the  jobbers  or  distributers,  as  you  please, 
to  capture  trade  either  directly,  or  via  the  dealer, 
has  not  only  become  keen,  but,  to  some  extent, 
selfish.  Consequently  this  class  of  jobber  has 
"opinions"  as  to  what  the  manufacturer  should 
do  in  the  premises.  Briefly,  divide  the  country 
into  districts  or  territories  and  allot  so  many 
jobbers  to  cover  the  business.  It  is  argued  were 
this  done-  the  tremendous  advertising  outlay  of 
the  manufacturing  companies  would  be  lessened, 
as  the  territorial  jobbers  would  assume  this  ex- 
pense, in  a  measure.  As  the  poet  says,  "Wouldn't 
that  jar  you! " 


To  be  sure  a  few  of  the  jobbers  would  do  jus- 
tice to  the  advertising  proposition,  but  they 
would  be  scarce.  Those  who  would  contract  for 
-  double-pages  in  colors  or  covers  in  the  most  ex- 
pensive magazines  in  the  country  are  to  be 
guessed;  three  throws  for  each  man,  and  then 
the  net  results  would  more  than  likely  be  nit. 
Probably  a  new  company — one  placing  its  prod- 
uct on  the  market  now — could  and  probably 
would  look  after  the  territorial  divisions,  but 
the  great  companies,  whose  names  are  known 
the  world  around,  have  no  time  to  rearrange 
their  selling  policy,  or  grant  exclusive  privileges, 
at  least  in  the  iJnited  Stales.  The  game  is  too 
gigantic,  and  unless  a  jobber  or  distributer  is 
husky  and  enterprising  enough  to  accept  the 
situation  as  it  is,  he  had  better  fire  his  feeble 
gun  and  fall  out  of  the  ranks.    The  contingent 


 =) 

that  is  out  for  the  money  have  no  time  or 
patience  to  discuss  academical  questions  or  wish 
for  a  Utopian  state  of  affairs.  They  simply 
plunge  in,  do  their  "dandiest"  and  come  out  on 
topj'  asking  no  odds  of  any  man,  so  long  as  they 
get  the  goods  to  sell. 

As  Walter  L.  Eckhardt,  who  recently  retired 
from  wholesale  management  of  the  Columbia 
Phonograph  Co.,  general,  remarked  recently, 
"the  double-face  record  is  bound  to  come.  We 
have  been  compelled  to  furnish  it  for  our  for- 
eign trade,  and  the  time  is  short  here  when  the 
duplex  disc  will  be  the  only  thing  in  sight. 
Why  waste  absolutely  a  whole  side  of  a  record — 
as  good  material  as  the  other  side — when  you 
can  hand  out  another  selection  at  one  and  the 
same  time  and  at  one  price?"  This  gives  one 
pause,  as  it  were,  and  Mr.  Eckhardt's  logic  is 
unanswerable. 


Even  the  public  press  is  beginning  to  sit  up 
and  dope  out  possible  fields  of  usefulness  for  the 
talking  and  moving  picture  machines.  In  fact, 
the  St.  Louis  Times,  in  a  recent  issue  went  so 
far  as  to  consider  the  matter  in  an  editorial 
light  and  predicted  that  in  Wew  of  the  fact  that 
the  talking  machine  companies  had  succeeded  in 
getting  most  natural  records  of  the  voices  of  the 
famous  singers  of  the  day,  including  Caruso, 
Bonci,  Calve,  Melba  and  Nordica,  and  have  listed 
entire  operas,  while  the  moving  picture  concerns 
have  pictured  both  operas  and  dramas  on  their 
films,  it  will  not  be  long  before  the  talking  ma- 
chine will  be  adapted  to  spout  out  the  "business" 
in  a  drama,  the  scenes  being  reproduced  in  mov- 
ing pictures. 

Although  the  paper  referred  to  offers  the  sug- 
gestion seriously,  stating  that  by  that  means 
small  towns  would  have  the  opportunity  of  see- 
ing successful  plays  soon  after  they  were  pro- 
duced in  the  larger  cities,  and  long  before  regu- 
lar road  companies  would  visit  the  town,  if  then 
at  all,  it  is  not  necessary  to  remind  our  readers 
that  such  combined  talking  machine  and  mov- 
ing picture  dramas  and  shows  have  been  pro- 
duced very  successfully  in  a  number  of  localities, 
although  they  have  not  reached  the  stage  as  yet 
where  current  plays  have  been  reproduced  for 
the  edification  of  the  "small  town"  folk. 


For  years  experiments  have  been  going  on 
essaying  to  prove  the  commercial  value  and 
utility  of  sending  sound  over  telephone  wires 
direct  from  the  talking  machine.  The  latest  de- 
vice of  this  kind  hails  from  Brooklyn,  N.  Y., 
whereby  the  inventor  claims  he  has  solved  the 
problem.  He  says  record  music  has  been  wired 
twenty  miles  by  means  of  a  new  double  dia- 
phragm. While  not  pretending  to  explain  in  de- 
tail this  appliance,  when  being  discussed  by  an 
expert  familiar  with  the  Edison  patents,  he  cited 
one  after  another  of  the  "Wizard's"  inventions, 
showing  the  drawings  and  specifications,  to 
prove  that  pretty  nearly  everything  "under  the 
sun"  in  this  line  had  been  covered.  When  the 
Edison  experiments  were  under  way  the  tele- 


A  LL  Kinds  of  Special 
^  Work  in  Sapphire, 
Not  Covered  by  Patents, 
Made  to  Order,  for  Flat 
Plate  or  Cylinder  Ma- 
chines. 

ALL  ORDERS  ATTENDED  WITH 
PROMPTNESS  AND  CARE 

PALACE  PHONOGRAPH  CO. 

309  SPRINGFIELD  AVENUE 
LOUIS  A.  CHIPOT  NEWARK,  N.  J. 


phone  wires  used  were  between  New  York  and 
Philadelphia,  and  the  results  in  the  reproduc- 
tion of  phonograph  records  were  almost  perfect. 
But  nothing  of  anj-  great  commercial  value  fol- 
lowed, and  the  demonstrations  were  carried  on 
more  from  a  scientific  than  a  practical  stand- 
point. Still  this  latest  arrival  in  this  very  inter- 
esting field  of  work  may  prove  the  open  sesame 
to  the  whole  problem,  and  the  world  made  richer 
and  happier  bj'  its  successful  application  to 
human  affairs. 


One  of  the  best-known  men  in  the  record-mak- 
ing business  is  firmly  of  the  opinion  that  the 
patent  laws  of  the  United  States  should  be 
amended  so  as  to  permit  any  one  to  manufacture 
an  article,  providing  the  royalty  is  paid.  In 
other  words,  he  would  abolish  the  monopoly  now 
enjoyed  by  the  inventors.  This  looks  feasible 
superficially,  but  the  change  is  not  likely  to  be 
brought  about.  In  the  first  place,  such  an  ar- 
rangement would  deprive  the  patent  attorneys 
of  a  very  profitable  source  of  income;  secondly, 
the  profession  is  as  a  body  very  much  opposed 
to  any  tinkering  with  the  patent  statutes,  es- 
pecially in  view  of  the  attitude  of  the  present 
Congress  toward  so-called  monopolies.  Attor- 
neys with  this  line  of  practice  do  not  hesitate  to 
say  that  were  an  attempt  made  to  revise  the 
patent  laws  now,  there  is  danger  of  the  national 
legislature  reducing  the  "life"  of  a  patent  from 
seventeen  years,  and  therefore  it  would  be  much 
better  to  leave  well  enough  alone.  Of  course,  the 
patent  situation  in  the  talking  machine  trade 'in 
certain  directions  is  very  acute,  consequently  the 
wish  of  the  record-making  light  is  father  to  the 
thought.  ; 


It  is  said,  on  ^ood  authority,  that  the  four 
and  one-half  cylinder  record  is  sure  to  come. 
The  accepted  standard  size  is  spoken  of  as  too 
short  and  were  it  lengthened  a  half  inch  two 
verses  of  a  song  could  be  recorded,  giving  much 
greater  satisfaction  than  at  present.  One  of  the 
record  manufacturers,  whose  product'  is  attract- 
ing much  attention  on  account  of  its  tone  qual- 
ity and  fine  finish,  is  working  on  such  a  record, 
and  it  is  likely  to  be  placed  on  the  market  any 
time. 


IDEAL  FOLDING  HOEN  VERY  POPULAR. 

The  Ideal  Fastener  Co.,  143  Liberty  street. 
New  York,  have  had  wonderful  success  with 
their  latest  product,  the  Ideal  folding  horn, 
which  has  appealed  to  the  trade  and  public  in 
all  sections.  The  horn,  the  details  of  which  are 
very  likely  quite  familiar  to  our  readers  by  this 
time,  has  practicability  as  its  most  interesting 
feature,  and  is  made  in  two  sizes  for  both  disc 
and  cylinder  machines.  While  carefully  looking 
after  their  trade  in  the  United  States,  the  Ideal 
Fastener  Co.  have  found  time  to  build  up  a 
strong  export  business,  and  have  already  re- 
ceived orders  from  as  far  away  as  Hong  Kong 
and  other  points  in  the  Orient.  Truly  they  might 
well  adopt  "expansion"  as  their  motto,  for  they 
have  shown  their  ability  to  live  up  to  it. 


RECORDS  OF  THE  MOJAVE  INDIANS. 

Five  hundred  songs  and  folklore  legends  of 
the  Mojave  Indians  have  been  collected  into 
phonograph  records  by  A.  L.  Kroeber  and  his 
wife  for  the  department  of  anthropology  at  the 
University  of  California.  Aiding  the  scientist  in 
the  work  of  preserving  the  quaint  history  and 
sayings  of  this  tribe  of  Indians  are  the  most 
intelligent  men  and  women  of  the  tribe. 


The  G.  W.  Larrebee  Co.,  Kennebunk.  Me.,  who 
handle  the  'Victor  talking  machines,  have  greatly 
increased  their  sales  by  giving  a  series  of  mat- 
inee talking  machine  concerts  on  Saturday  after- 
noons. 


L.  F.  Geissler,  general  manager  of  the  Victor 
Talking  Machine  Co.,  Camden.  N.  J.,  was  in  New 
York  Febnuiry  2S.  His  son.  Arthur,  president  of 
the  Talking  Machine  Co.,  Chicago,  was  also  here 

I  lie  following  day. 


THE  TALKING  MACHINE  WORLD. 


35 


RINKER  MUSIC  CO.  OPENING. 

Their  New  Store  Devoted  to  Talking  IVIachines 
and  Otiier  IVIusical  Instruments  One  of  the 
Best  Appointed  in  the  City — Victor,  Edison 
and  Columbia  Goods  and  Supplies  Handled. 


The  Rinker  Music  Co.,  of  LaPayette,  Ind., 
held  the  formal  opening  of  their  new  store  on 
Feb.  1,  and  proprietor  "William  H.  Rinker  fias 
since  been  deluged  with  compliments  on  the 
perfect  appointments  and  decorations  of  the  new 
store  which  is  described  as  one  of  the  hand- 
somest establishments  devoted  to  musical  instru- 
ments and  talking  machines  in  the  State.  It  is 
fourteen  years  since  Mr.  Rinker  started  in  busi- 


KINKER    CO.'S    "TALKER"  DEPARTMENT. 

ness  in  LaFayette  and  the  new  store  bears  evi- 
dence to  the  progress  he  has  made.  The  building 
is  a  new  one  and  was  constructed  especially  for 
Mr.  Rinker's  purposes.  He  handles  Victor,  Edi- 
son and  Columbia  goods,  and  the  accompanying 
illustration  gives  an  idea  of  the  facilities  for 
caring  for  his  talking  machine  trade.  The  after- 
noon of  the  opening  day  a  concert  was  given  in 
the  warerooms  by  a  well-known  singer  from 
Ohio.  In  the  evening  a  local  orchestra  discoursed 
sweet  music  and  the  talking  machine  artists 
were  in  evidence  throughout  the  day. 


SOME  LATE  CHICAGO  NOTES. 

Kreiling  &  Co.  Experiencing  a  Great  Demand 
for  Their  Tiz-lt  Joint  Horn  Connection — 
Berry-Wood  Specialties — Edison  Co.  Bring 
Suit  Against  Kleine  (Chicago)  Optical  Co. 

(Special  to  The  Talking  Machine  World.) 
World  Office,  195  Wabash  Avenue, 

Chicago,  111.,  March  10,  1908. 
Kreiling  &  Co.,  North  40th  avenue  and  Le 
Moyne  street,  Chicago,  are  meeting  with  marked 
success  with  their  Tiz-It  all-metal  ball  joint  horn 
connection  for  cylinder  machines.  It  has  now 
been  on  the  market  for  about  two  years,  and  so 
great  popularity  has  it  reached  that  the  majority 
of  the  jobbers  throughout  the  country  stock  it 
and  push  it  vigorously.  A  tribute  to  its  excel- 
lence is  found  in  the  fact  that  one  of  the  large 
manufacturers  of  dictation  machines  now  em- 
body it  in  every  commercial  machine  sent  out 
by  them. 

Wm.  R.  Berry  and  Fred  W.  Wood,  of  the  Berry- 
Wood  Piano  Player  Co.,  of  Kansas  City,  were  in 
the  city  Saturday,  March  7.  They  have  both  just 
returned  from  an  extended  trip  through  the 
Far  West  and  along  the  Pacific  Coast  and  report 
excellent  business  on  their  auto-electric  coin-con- 
trolled piano.  Kohler  &  Chase,  of  San  Francisco, 
now  have  the  agency  for  the  instrument  for  the 
entire  Pacific  Coast  and  are  pushing  it  ener- 
getically. They  have  several  Berry  &  Wood 
pianos  in  the  ferry  building,  San  Francisco,  that 
are  proving  themselves  record  breakers  in  nickel 
collecting. 

With  the  filing  of  two  suits  in  the  United 


States  Circuit  Court  by  the  Edison  Co.  against 
the  Kleine  Optical  Co.  and  George  Kleine  yester- 
day, the  first  move  on  the  part  of  the  Edison 
Manufacturing  Co.  to  defend  the  validity  of  its 
patents  covering  moving  pictures  was  made. 
Other  suits,  it  is  said,  will  be  instituted  immedi- 
ately against  all  exhibitors,  showmen  and  users 
of  moving  picture  films  made  and  manufactured 
by  anyone  except  those  authorized  to  manufac- 
ture under  the  license  given  them  by  the  Edison 
Manufacturing  Co.  recently.  Both  suits  are 
based  upon  patents  granted  to  Thomas  A.  Edison 
for  improvements  in  kinetoscopic  films,  Jan.  12, 
1904.  The  bills  of  complaint  allege  that  the  de- 
fendants have  caused  to  be  made,  used,  and  sold 
within  the  district  and  elsewhere  within  the 
United  States  kinetoscopic  films  embodying  and 
containing  these  inventions. 

W.  E.  Gilmore,  president  and  general  manager 
of  the  National  Phonograph  Co.,  arrived  in  Chi- 
cago to-day. 

THE  "TALKER'^S  SPELLBINDER. 

Not  Used  in  Elections  in  This  Country  as 
Largely  as  in  England — A  Prime  Factor  as 
Vote  Getter  if  Properly  Utilized — Dealers 
Should  Get  After  Political  Parties. 

The  part  the  talking  machine  is  to  play  in  the 
forthcoming  national  campaign  in  this  country  is 
still  a  matter  of  uncertainty.  In  the  last  politi- 
cal campaign  in  England,  as  well  as  in  the  pres- 
ent agitation  for  a  tariff  on  imported  goods,  the 
talking  machine  has  been  used  to  great  advan- 
tage as  a  "spellbinder"  throughout  Great  Britain, 
In  fact,  it  has  become  an  accepted  medium  for 
transmitting  the  opinions  of  public  men  to  the 
people,  and  is  also  being  used  with  great  effect 
by  the  strenuous  women  who  composed  the  "suf- 
fragette party,"  and  who  demand  the  rights  of 
the  ballot. 

It  is  generally  conceded  that  the  use  of  the 
talking  machine  in  politics  has  been  a  great  suc- 
cess in  Europe,  but  as  much  cannot  be  said  for 
it  in  this  country.  During  the  last  gubernatorial 
campaign  Wm.  R.  Hearst,  the  opposing  candidate 
to  the  present  Governor  of  New  York  State,  used 
the  talker,  but  in  a  very  inadequate  way. 

The  talking  machine  in  politics  must  be  sys- 
tematically and  intelligently  utilized.  The 
speeches  must  be  recorded  by  a  professional,  and 
the  machine  employed  must  be  entirely  satisfac- 
tory to  the  end  that  the  audience  can  hear  the 
remarks  with  perfect  distinctness.  Then  in  con- 
nection with  the  program  first  class  operatic  and 
popular  numbers  should  be  interspersed  so  that 
the  interest  of  the  audience  is  always  maintained. 

There  are  great  possibilities  for  the  talking 
machine  as  a  campaign  orator;  moreover,  candi- 
dates can  feel  assured  that  no  hasty  remarks  are 
made  by  flamboyant  and  excited  speakers.  The 
talker  always  annunciates  the  policy  outlined 
and  sticks  to  it.  It  will  reach  sections  that  no 
ordinary  speaker  can  ever  hope  to  reach,  and 
viewed  from  any  and  every  standpoint  it  is  a 
most  valuable  acquisition  to  the  staff  of  any  and 
every  national  committee  desiring  to  achieve  re- 
sults. It  has  proven  most  educational  in  almost 
every  line  of  effort  it  is  employed,  and  will 'prove 
as  satisfactory  in  the  political  arena. 

Would  it  not  pay  talking  machine  men  in  their 
respective  cities  to  get  in  touch  with  the  leaders 
of  political  parties?  It  is  only  necessary  to  pre- 
sent some  of  the  arguments  outlined  above  to 
convince  them  that  the  talker  is  just  the  "friend 
in  need" — a  friend  who  will  not  make  any  rash 
or  intemperate  remarks,  who  will  always  be  "on 
the  job,"  whose  champagne  bills  will  be  nil,  and, 
better  than  all,  a  friend  who  will  make  votes. 

The  Victor  talking  machine  department  which 
was  installed  last  October  in  the  Heyman  Co.'s 
store  at  Grand  Rapids,  Mich.,  by  Roy  J.  Keith, 
of  the  Talking  Machine  Co.,  Chicago,  Is  doing 
well  under  the  management  of  Geo.  S.  Ricaby. 

The  Powers  &  Henry  Ck>.,  the  largest  talking 
machine  dealers  in  Pittsburg,  Pa.,  announce  that 
they  will  discontinue  their  retail  departments 
and  devote  themselves  entirely  to  the  wholesale 
end  of  the  business. 


NOTICE 

We  beg  to  announce  to 
the  Talking  Machine  Trade 
in  general,  that  owing  to  the 
fact  that  the  word  "Zon-O- 
Phone"  had  alfeady  been  filed 
and  incorporated  in  the  State 
of  New  York,  it  will  therefore 
be  impossible  for  us  to  con- 
tinue using  the  word  2/011-0- 
Phone"  in  connection  with  our 
corporate  name.  We  therefore 
beg  the  indulgence  of  the 
Talking  Machine  Trade,  and 
herewith  wish  to  announce  that 
we  will  hereafter  be  known  as 
the 

Zed 
Company 

Our  place  of  business  has 
already  been  fitted  up  to  take 
care  of  all  the  orders  for  Zon- 
O- Phone  Machines  and 
Records,  and  we  can"  state 
that  any  orders  sent  to  us  will 
be  shipped  the  same  day.  Our 
aim  in  the  future  will  be  to 
give  service,  so  that  Dealers 
will  not  have  to  carry  a  large 
stock,  but  will  be  able  to  re- 
ceive the  goods  from  us  the 
same  day  as  the  order  is  re- 
ceived, or  if  out  of  town,  the 
following  day.  Send  for  com- 
plete catalogues. 

ZED  COMPANY 

FORMERLY 

Zon-O-Phone  Distributing' 
and  Export  Co. 

77  Chambers  SI.       NEW  YORK 

Telephone  |         [  Worth 


36 


THE  TALKING  MACHINE  WORLD. 


TRADE  HAPPENINGS  IN  PHILADELPHIA 


Quite  an  Improvement  in  Trade — Chat  With  A.  C.  Middleton  on  Copyright  Matters — Improved 
Graphophones  in  Demand — Buehn  &  Bro.  Covering  .the  Wholesale  Trade — New  Side  Lines 
for  Western  Talking  Machine  Co. — Zon-o-Phone  Sales  Increase — Lauder  Records  Find  Favor 
With  Penn  Phonograph  Co. — Marked  Increase  in  Business  With  Victor  Co. — Andrew  Mc- 
Carthy of  Sherman,  Clay  &  Co.,  a  Visitor — New  Red  Seal  Records — Victor  Co.  Increase 
Road  Force — Musical  Echo  Co.'s  Publicity  Campaign — Their  Concerts  Attract  Many. 


(Special  to  The  Talking  Machine  World.) 

Philadelpliia,  Pa.,  March  6,  1908. 

The  talking  machine  business  in  Philadelphia 
has  been  showing  quite  an  improvement  right 
along,  and  it  has  been  very  little  affected  by  the 
business  depression;  but  the  new  things  that 
have  been  brought  out  right  along  have  kept 
the  public  interested,  and  there  has  never  been 
a  time  in  the  history  of  the  talking  machine 
industry  when  prospects  have  looked  brighter 
than  at  present.  INIuch  interest  has  been  mani- 
fested by  the  Philadelphia  trade  in  the  recent 
Supreme  Court  decision,  which  declares^  that 
the  copyright  law  as  it  stands  does  not  prohibit 
this  form  of  reproduction  without  proprietary 
rights.  A.  C.  Middleton,  secretary  of  the  Victor 
Talking  Machine  Co.,  whose  headquarters  are  in 
Camden,  N.  J.,  says  that  his  latest  information 
from  Washington  on  the  subject  indicates  that 
the  amendments  against  the  talking  machine 
companies  would  fail. 

"Our  position  is,"  he  says,  "that  to  prohibit 
the  reproduction  of  musical  pieces  by  mechanical 
devices  would  work  a  great  hardship  upon  the 
majority  of  composers.  These  men  go  on  their 
knees  to  us  to  induce  us  to  put  their  works  upon 
our  machines,  as  it  is  the  best  of  all  means  of 
advertising  them.  And  the  public  would  lose 
much  free  enjoyment  of  good  music,  if  this  pro- 
hibition were  to  be  made." 

Joseph  C.  Fraley,  a  legal  authority  on  copy- 
rights, says,  in  a  general  way,  that  he  regards 
the  decision  as  judicially  sound.  "The  law,  as 
it  stands,  does  not  apply,"  he  says,  "to  mechani- 
cal devices  in  connection  with  musical  composi- 


tions, even  though  these  devices  happen  to  be 
embodied  on  sheets  of  paper  in  certain  means 
of  notation  other  than  printed  characters.  It 
applies  only  to  printed  matter.  Congress  un- 
doubtedly has  the  right  to  amend  the  copyright 
law."  - 

The  Columbia  Phonograph  Co.,  of  Philadel- 
phia, is  one  of  the  largest  general  dealers  in 
graphophones  in  this  city.  They  have  been 
doing  a  very  good  business  since  the  first  of  the 
year,  but  not  what  would  naturally  be  expected, 
as  they  report  that  their  business  shows  only 
such  improvement  as  is  the  result  of  enlarged 
advertising  and  increased  activity  on  the  part 
of  local  salesmen.  They  have  been  doing  parti- 
cularly well  on  the  new  improved  types  of 
graphophones,  and  have  been  receiving  many  old 
styles  in  exchange.  The  BQ  machine,  which 
has  the  same  style  arm  and  horn  as  the  disc  ma- 
chine, is  proving  to  be  a  great  winner,  and  has 
been  the  means  of  putting  the  Columbia  line  in 
the  hands  of  dealers  who  hitherto  have  not 
handled  it.  The  single  face  Fonotipia  records 
have  also  won  for  the  firm  a  host  of  new  friends 
among  high-grade  buyers  and  those  who  appre- 
ciate grand  opera  music.  General  Manager 
George  \V.  Lyle,  of  New  York,  spent  a  day  with 
the  company  last  week,  and  says  he  is  very 
much  encouraged  with  present  conditions  and  is 
optimistic  concerning  the  future.  P.  G.  Under- 
wood is  at  present  traveling  in  the  northern 
part  of  the  State  for  the  firm,  and  Harry  P.  Van 
Steenbergh  is  at  present  covering  New  Jersey 
and  nearby  points. 

Louis  Buehn  &  Bro.,  the  wholesalers  and  re- 


tailers of  the  Victor  and  Edison  talking  machines, 
at  45  N.  Ninth  street,  report  that  their  business 
has  been  showing  a  gradual  picking  up  ever 
since  the  first  of  February,  and  that  month  was 
a  particularly  good  one  for  them.  They  carry 
a  heavier  stock  at  present  than  they  have  ever 
had  before,  and,  with  a  record  of  conscientious 
dealing  back  of  them  for  the  past  ten  years,  they 
have  built  up  a  trade  second  to  none  in  this  city. 
They  have  a  complete  line  of  all  the  records  cat- 
aloged, and  have  been  having  a  very  large  call, 
particularly  for  the  latest  grand  opera  records. 
They  have  two  men  on  the  road  at  present,  Ed- 
ward E.  Buehn  and  R.  J.  Dungean,  wh'o  cover  the 
entire  State  as  far  west  as  Pittsburg.  The  firm 
are  about  to  take  over  the  agency  for  the  Na- 
tional Phonograph  Co.'s  commercial  business 
machine.  The  branch  house  for  some  time  have 
had  offices  in  the  North  American  building.  They 
will  close  these  offices,  feeling  that  the  Buehn 
firm  will  be  able  to  do  full  justice  in  the  han- 
dling of  the  instruments.  Harvey  Orr,  who  was 
in  charge  at  the  North  American  offices,  will  take 
charge  at  45  N.  9th  street. 

The  Western  Talking  Machine  Co.,  41-43  N. 
Ninth  street,  is  another  of  our  largest  dealers  in 
the  Edison  and  Victor  talking  machines,  and 
they,  too,  note  a  gradual  increase  in  the  business 
each  week  since  the  first  of  the  year.  They  do 
jobbing  principally,  but  have  also  been  having 
a  very  good  retail  business.  They  have  a  man 
representing  the  flirm  throughout  the  State,  and 
report  that  he  has  been  doing  very  well.  They 
contemplate  putting  in  a  new  side  line,  but  have 
not  made  arrangements  fully  to  announce  the 
nature  of  it  as  yet. 

The  Zon-o-phone  has  been  showing  a  very  sat- 
isfactory increase  in  styles  in  Philadelphia.  Al- 
though one  of  the  oldest  talking  machines  on 
sale  in  Philadelphia,  the  present  management, 
the  Disc  Talking  Machine  Co.,  are  hustlers  and 
they  are  pushing  the  line  hard.  They  also  have 
an  agency  for  the  Victor  machine,  and  the  two 
combined  are  keeping  the  firm's  headquarters  at 
13  N.  Ninth  street,  always  a  beehive  of  activity. 
Particular  interest  is  centered  in  that  establish- 


It  Matks  a  New  Era  in  Talking  Machines 


The  Norcross  Reproducer 


Constructed  Especially  for  Indestructible  Records. 

Produces  an  unparalleled  volume  of  tone,  and  immeasurably  superior  to  anything  in  its  class.   It  reproduces  the 

human  voice  as  nature  created  it— in  all  its  fullness  and  purity. 

PRICE  (including  w^ood  diaphragm)  $7.50.    Type  for  Edison  machines  now  ready. 


The  biggest 
stfrprise  to  the 
talking  ma- 
chine commun- 
ity in  years. 


THE  DIAPHRAGM  IS  KING 

OUR  LATEST  NOVELTY  IS  THE 

WOOD  DIAPHRAGm 

F'or   IVIodel   C  and   Columbia  Reproducers 

When  subjected  to  the  impact  of  sound  wood  is  the  most  resilient  of  all  known  substances.  This  is  proven 
by  its  successful  use  in  violin  bodies  and  sounding  boards  for  pianos.  No  other  material  can  take  its  place.  By 
a  new  and  novel  process  we  have  succeeded  in  making  a  four-ply  composite  diaphragm,  two  of  very  thin  wood 
and  two  of  cotton  stalk  tissue,  all  of  which  is  compressed  within  a  thickness  of  6/lOOOths  of  an  inch.  The  re- 
production by  this  diaphragm  is  truly  marvelous.  Every  detail  of  sound  and  tone  finesse  tliat  is  capable  of  being 
recorded  is  brought  out  by  this  invention.  It  proves  conclusively  that  the  art  of  recording  has  been  far  in  advance 
of  the  methods  of  reproduction. 

PRICE,  Including;  Cross  Head  and  Link,  $1  EACH. 


Wonders  will 
never  cease  in 
this  progressive 
age. 


Norcross  Phonograph  Co. 


New  Lang  BIdg.,  662  Sixth  Ave.  (39th  St.) 
==  NEW  YORK  CITY  = 


THE  TALKING  MACHINE  WORLD.  37 


that 


o  o 

Something  New  for  Jobbers! 
You  Want  It. 


Look  Out  for  This  Space 
in  the  April  Edition  of  The 
Talking   Machine  World. 

O 


ment  just  at  present  in  view  of  the  fact 
Tetrazzini  is  to  sing  in  Pliiladelphia,  and  the 
firm  have  some  very  good  records  made  oy  this 
celebrated  singer,  particularly  selections  from 
"Lucia,"  "Rigoletto"  and  "La  Sonnambula." 

The  Penn  Phonograph  Co.,  at  17  S.  Ninth 
street,  is  another  firm  who  handle  the  Edison 
and  Victor  machines  in  large  quantities.  Being 
a  little  more  centrally  located  they  enjoy  an  un- 
usually large  local  business,  probably  one  of  the 
biggest  retail  businesses  in  this  city.  They  have 
been  having  unusual  success  with  the  Lauder 
records,  which  they  have  been  unable  to  get  fast 
enough  from  the  National  Phonograph  Co.,  who 
control  them.  Edward  Friedel  is  out  on  the  road 
for  the  company  and  is  sending  in  some  very 
good  orders.  They  report  their  business  as  pick- 
ing up  rapidly. 

The  Victor  Talking  Machine  Co.  have  increased 
their  business  very  materially  in  February,  and 
are  quite  satisfied  with  present  conditions.  Their 
record  business  is  especially  good.  A  number 
of  new  distributers  visited  the  Camden  offices 
recently  leaving  such  large  orders  which  shows 
that  their  stock  has  been  very  materially  de- 
pleted. Andrew  McCarthy,  secretary  of  Sher- 
man, Clay  &  Co.,  of  San  Francisco,  has  been  in 
the  city  for  a  few  days,  leaving  enormous  orders 
for  their  various  distributing  points,  among 
which  was  a  solid  car-load  of  Victor-Victrolas  for 
their  San  Francisco  branch,  their  trade  in  that 
specialty  being  at  all  times  remarkatole. 

The  Victor  people  have  been  making  extensive 
alterations  and  have  reorganizejl  their  record 
ordering  department,  by  which  they  hope,  within 
a  few  weeks,  to  give  very  much  better  service  to 
their  distributers  than  they  have  given  in  the 
past. 

Some  wonderful  work  has  been  done  in  the 
Victor  Record  Recording.  Laboratory  this  spring 
In  Red  Seal  records,  many  new  records  by  the 
great  artists  appearing.  For  April  they  will  have 
some  new  surprises  in  the  Red  Seal  work,  notable 
among  which  is  the  great  Quintette  from  "The 
Meistersinger,"  sung  by  Gadski,  Mattfeld,  Van 
Hoose,  Journet  and  Reiss — a  $5  record.  They 
will  also  get  out  a  new  edition  of  the  "Rigoletto" 
Quartet  record  sung  by  Caruso,  Sembrich,  Scotti 
and  Severina.  They  also  have  a  great  surprise 
in  store  for  the  talking  machine  trade  for  May  in 
the  way  of  the  most  remarkable  piece  of  record- 
ing that  has  been  yet  brought  out  anywhere  in 
the  world,  regarding  which  they  cannot  give  de- 
tails at  this  time.  The  "Pagliacci,"  which  they 
brought  out  in  March,  has  made  a  splendid  hit, 
judging  from  the  orders  that  have  been  placed 
therefor  by  our  distributors.  Among  the  recent 
artists  who  have  honored  the  factory  with  a 
visit  were  Caruso,  Farrar,  Gadski  and  Scotti,  all 
of  whom  expressed  themselves  as  wonderfully 
well  pleased  with  the  arrangements  and  results 
obtained  in  their  new  building. 

They  have  added  eight  men  to  their  road  sell- 
ing force  within  the  last  three  months,  and  now 
have  the  largest  force  they  have  ever  had.  As 
these  men  are  maintained  on  the  road  entirely 
at  the  expense  of  the  company,  and  all  their 
orders  from  dealers  are  sent  to  the  distributers, 
it  shows  the  present  great  enterprise  of  the  com- 
pany. The  results  of  their  efforts  are  highly 
satisfactory. 

The  Musical  Echo  Co',  report  that  their  busi- 
ness has  greatly  improved,  and  they  find  their 
orders  coming  in  well  for  wholesale  goods,  and 
their  business  has  increased  so  much  that  dur- 
ing the  month  of  February  their  gain  was  25 
per  cent,  over  February  of  1907.  This  gain  is 
exceedingly  interesting,  inasmuch  as  it  consti- 
tutes the  cash  retail  business  in  Victor  talking 
machines,  high-class  grand  opera  records,  and 
cabinets  and  supplies. 

The  firm  have  resumed  their  concerts,  and  are 
giving  "a  musical  hour"  every  afternoon  at  3.30, 
also  grand  concerts  every  Tuesday  and  Friday 
evening.  At  these  concerts  they  demonstrate  the 
Victor  Victrola,  also  the  Everett  piano,  with  the 
Electrelle  playing  attachment;  also  further  add 
to  the  interest  of  the  concerts  by  introducing 
both  players  and  singers.  At  the  present  time 
Dr.  Frederick  C.  Freemantel  is.  engaged  to  sing 


one  or  two  numbers  at  each  concert.  Dr.  Free- 
mantel  sings  for  the  Victor  Co.,  and  consequently 
there  is  a  great  deal  of  interest  taken  in  the 
Musical  Echo  Co.'s  very  excellent  idea  of  hav- 
ing some  of  the  record  makers  appear  in  per- 
son, and  show  the  strength  of  contrast  with  the 
Victor  record  when  compared  to  the  human 
voice.  Their  auditorium  only  accommodates  350 
people,  but  the  crowd  is  so  large  that  they  have 
to  issue  tickets  in  advance  admitting  only  in- 
vited persons  and  holders  of  tickets  to  the  con- 
cert. A  large  crowd  assembles  at  the  entrance 
each  night  on  account  of  the  auditorium  front- 
ing on  the  most  prominent  block  on  Chestnut 
street. 

Edward  J.  H.  Smullen,  formerly  of  the  Lewis 
Talking  Machine  Co.,  is  representing  the  Musi- 
cal Echo  Co.  on  the  road,  and  is  active  in  secur- 
ing business  from  dealers  through  Pennsylvania, 
New  Jersey  and  Delaware,  also  in  Maryland  and 
West  Virginia. 


HIGH=CLASS  CINEMATOGRAPHY. 


Capus,  Rostand,  and  Other  Great  Frenchmen 
Making  It  Possible. 


Alfred  Capus,  Edmond  Rostand,  Jeanne  Riche- 
pin,  Paul  Hervieu,  Henri  Lavedan,  and  several 
other  of  the  greatest  living  French  dramatists 
have  just  signed  contracts  with  the  company 
which  holds  a  monopoly  of  the  cinematograph  or 
moving  picture  shows  in  France. 

The  company  propose  to  produce  new  plays 
specially  written  by  this  galaxy  of  brilliant 
young  authors.  The  plays  will  be  interpreted 
by  such  artists  as  Sarah  Bernhardt,  Rejane,  M. 
Le  Bargy,  and  M.'  de  Feraudy,  to  mention  only 
the  most  famous.  The  voices  of  the  artists 
themselves  will  be  reproduced  by  phonographs, 
so  that  they  can  achieve  the  hitherto  impossible 
feat  of  appearing  simultaneously  in  theaters  all 
over  the  world. 

This  is  but  the  latest  development  of  the  mov- 
ing picture  business  in  France.  Cinematograph 
shows  have  gradually  replaced  all  the  little 
music  halls  and  circuses  for  which  Paris  once 
was  famous.  They  now  threaten  to  invade  the 
field  of  the  Comedie  Frangaise  itself. 

There  are  at  present  in  Paris  a  hundred  or 
more  shows  of  this  nature  as  widely  different 
from  the  original  moving  picture  spectacle  of  a 
few  years  ago  as  a  modern  ocean  liner  is  from 
a  canal  boat.  The  cinematograph  nowadays  is 
generally  accompanied  by  an  excellent  orchestra, 
or,  at  least,  an  "orchestrion,"  and  sometimes  with 


choruses  of  fifty  or  more  voices.  The  feature  of 
a  witty  and  sometimes  serious  phonograph  ac- 
companiment has  but  recently  been  added.  It 
has  been  developed,  however,  at  a  great  rate. 

M.  Rostand  is  now  at  work  on  three  spectacu- 
lar plays  specially  written  for  the  cinemato- 
graph. Henri  Lavedan  is  writing  a  historical 
play  for  the  same  sort  of  performance,  the  cen- 
tral scene  of  which  is  the  assassination  of  the 
Due  de  Guise.  Alfred  Capus,  who  recently  scored 
a  success  at  the  Comedie  Frangaise  with  his 
drama,  "Les  deux  Hommes,"  is  writing  a  series 
of  one-act  plays  representative  of  life  in  Paris. 

Speaking  of  this  new  field  of  dramatic  author- 
ship, M.  Capus  said  it  differed  materially  from 
that  of  the  ordinaiT  theater.  "In  a  general 
way,"  he  said,  "the  author  has  to  bear  in  mind 
that  here  he  has  not  the  usual  theatrical  dia- 
logue to  fall  back  upon  in  explaining  the  situa- 
tions to  the  spectator.  For  the  cinematograpn, 
so  to  speak,  everything  is  dependent  upon  the 
action. 

"If  we  wish  to  retain  the  attention  of  the 
public  we  have  to  maintain  unbroken  connection 
with  each  preceding  scene.  We  can  complicate 
the  plot  as  much  as  desirable,  but  we  have  to 
keep  the  same  leading  character  perpetually  in 
view  at  the  risk  of  confusing  the  man  'in  front.' 

"And  yet  it  is  not  an  ordinary  pantomime. 
The  pantomime  with  its  grotesque  action  and 
exaggerated  facial  expressions  is  here  wholly 
out  of  place.  The  cinematograph  theater  is 
really  dialogue  in  action — a  dialogue  which  has 
to  be  written  as  carefully  as  the  dialogue  in  an 
ordinary  piece,  and  which  has  to  be  concise, 
rapid,  full  of  color,  and  free  from  everything  not 
indispensable." 

ARRESTED  FOR  STEALING  RECORDS. 

(Special  to  The  Talking  Maetiine  Woi-ld.) 

Portland,  Me.,  March  9,  1908. 
For  some  time  past  Manager  Bailey,  of  the 
Portland  Talking  Machine  Co.,  noticed  the"  reg- 
ular disappearance  of  Victor  talking  machine 
records,  but  no  clue  was  forthcoming  as  to 
where  they  went,  until  the  arrest  of  Police 
Officer  G.  H.  Brown,  recently  charged  with  en- 
tering and  robbing  stores  on  his  beat  by  means 
of  pass  keys  which  he  possessed.  When  Brown's 
room  was  searched  about  $500  worth  of  Victor 
talking  machine  records,  practically  the  amount 
lost  by  the  company,  were  found  and  returned  to 
them.  The  policeman  was  detected  by  a  woman 
who  saw  him  coming  out  of  a  grocery  store 
■staggering  under  the  weight  of  a  big  bundle  of 
foodstuffs. 


3^ 


THE  TALltiNG  MACHINE  WORLD. 


ZENATELLO 


{From  the  new  Jtdvance  Catalog  of  Columbia 
Grand  Opera  Records— Fonotipia  Series) 

RECORDS  BY  BONCI 

39239  Eallata  del  Duca  i'Questa  o  qucUa"\  From  Rigoletto 

39339  Aria  di  Vasco  ("O  Paradiso"]  From  L'Africana 

3969o  Komaiiza  di  Kadames  ["Celeste  Aida"]  ....From  Aida 

39698  Stanze  de  Ossian  ["Ah,  iion  mi  ridestai'"]  

From  Weether 

74000  Racconto  di  Rodolfo  ["Che  geJida  maniiia"]  

From  La  Boheme 

39340  Atto  I.    Dueto  Nadir-Zurga  ["Del  Tempio  al  limi- 

tar"]   1   PE.SCATOEI  DI  PE1!LE 

This  is  a  splendid  baritone-tenor  duet  by  Bonci  and  An- 
tonio ilagini  Coletti. 


RECORDS  BY  ZENATELLO 

39663  Aria  di  Alfredo  ["De'  miei  bolleiiti  .<spiiitr']  

From  La  Teaviata 
39G64  Scena  della  borsa  ["Qncsta  donna  crnoscete''] .  . .  . 

From  La  Teaviata 

39973  Morte  d'Otello  ["Xiun  mi  tema"]  From  Otello 

39993  Romanza  di  Des  Grieux  ["Donna  ncn  ridi  »iai"] 

From  ilAxoN  Lescaut 

39994  Cantabile  di  Des  Grieux  ["Guardate,  pazzo  son"] 

  From  Mano"  Le.scaut 

39995  Cantabile  di  Canio  ["I'n  tal  gioco,  creddelo''] .  .  .  . 

From  Pagliacci 


RECORDS  BY  SAMMARCO 

39121  Monologo  di  Michonnet  ["Ah!  stupvnda,  inirahile"] 

From  Adeian.a  Lecouvbeui: 

39270  Aria  di  Renato  ["Eri  tu  che  macchiavi"]  

From  Vs  Ballo  in  JIascheea 
39272  Homanza  di  Volframo  V'Oh  tu.  heW  astro  Incan- 

tatof']   From  Tanxhausek 

RECORDS  BY  KUBELIK 

39164  Variaz.  ulla  ball,  di  Meflst.  (Violino  con  accom- 

pagnamento  di  pianoforte)  From  F'aust 

39193  Serenata  (Violino  con  aceompagnamento  di  piano- 
forte)   

39884  Scherzo  Tarantella  (Violino  con  aceompagna- 
mento di  pianoforte)   

RECORDS  BY  RUSS 

39031  Finale  II  ["La  l  ergine  delgi  angeU"](v;ith  chorus) 

From  La  Foeza  del  Destixo 
39049  ["Oh  quali  mi  risvegliano"] .  ."T'he  Angel's  Serenade" 
39056  ["La  mia  povera  mamma'']  ....From  iL  Libeo  Santo 

RECORD  BY  BASSI 

39727  Ariso  di  Loris  VAmor  ti  l  ieta"]  From  Fedoea 

RECORDS  BY  DIDUR 

39485  Strofe  di  Mefistofele  V'Dio  dclV  or"]  ....From  Fadst 

39486  Serenata  di  Mefistofele  ["Tu  che  fai  I'addorment- 

ata"]   From  Faust 

39537  Prologo  ["Ave,  Signer"]  From  Mbfistofelb 

RECORD  BY  STRAtCIARI 

39058  Cavaliua  di  Enrico  ["Viuda.  funcsta  smunia"]... 

From  Lucia  di  Lammermoor 


RECORDS  BY  BARRIENTOS 

39503  Part  I. — Aria  di  Uiuorah  ["Oiiihni  Icggd'a"] .  .  .  . 

From  Di.voiUH 

39504  I'art  11. — Aria  dl  Dinorah  ["Oinbra  Icggera"] .  .  .  . 

From  DiN'oiuii 
39538  Cavntina  di  Zerlina  ["Or  son  sola,  alfin  rfspiro"] 

From  Fh.\  Diavolo 

39542  Aria  dl  Gilda  ["Cnro  iicnur"]  From  Rigoletto 


RECORDS  BY  PACINI 

39233  Aria  dl  Vlolettn  ["Scmprc  libera  d'-gg'  io"\  

From  Te.vviata 
397C9  Racconto  dl  Mlml  Mi  rhiiniumn  Mirni"].... 

From  La  Boheiiig 


COL 
REC 

that  are  listed  betweer 
terly  supplements  nov 
you  receive  them. 

And  they  sell.  Tl 
certainly  made  a  hit. 

Are  you  keeping  in 

Getting  all  the  no 
along  ? 

Had  a  copy  of  the 
vance  catalog  ? 

CoIumbiaPhoi\o^r 


Tribune  Build 


RECORD  BY  LA  SCALA  CHORUS 


KUBELIK 


371C9  Atto  L — Coro  d'inlrudn/.loiie  \"Hill'  allm  furicra"] 

From  La  Favorita 


TiElE  TALKING  MACHINE  WORLD. 


BIA 
RDS 

I  he  issues  of  the  quar- 
rro  on  sale  as  soon  as 


'I 


Columbia  hits  have 


ch  with  them  ? 
brinted  matter  right 

bw  Grand  Opera  ad- 


)h  Company,  Gen'l 

If  New  YorK 


(From  the  latest  Columbia  Record  Jinnounce' 
meat  Circular,  just  out) 

4  New  Ones 


These  are  the  first  records  of  the  four 
songs  that  have  waked  up  Broadway.  And 
they  are  as  good  as  they  are  new.  You'll 
want  all  of  them. 

If  you  watch  other  record  lists,  issued 
monthly,  and  tying  you  down  to  selling  on  a 
certain  day  and  not  before,  you  will  likely 
find  some  of  these  selections  listed  as  "new" 
40  days  after  Columbia  dealers  have  already 
turned  them  into  cash. 


** Pride  of  tKe  Prairie" 

The  best  song  of  the  Western  plains  that  has 
been  produced.  It  is  full  of  the  fine  broad  swing 
of  "cowboy"  music  which  is  rapidly  becoming 
the  leading  feature  o'f  the  big  musical  successes 
in  New  York.  Sung  by  the  Columbia  Quartet, 
strong,  tuneful  and  lively. 

Columbia  XP  Cylinder  Record  (25c)  No.  35227] 
Columbia  lO-inch  Disc  Record  {60c)  No.  3769 


**  Summertime  " 

When  you  hear  this  song  you  will  immediately 
remember  that  great  success,  "In  the  Good  Old 
Summer  Time."  This  new  song  has  all  the  good 
points  of  Blanche  Ring's  great  hit,  and  more. 
"Summertime"  has  an  irresistible  melody,  that 
just  fits  with  the  title.  Sung  by  the  Columbia 
Quartet,  who  have  arranged  the  harmonies  and 
the  orchestral  parts  so  as  to  bring  out  all  there 
is  in  the  music. 

Columbia  XP  Cylinder  Record  {25c)  No.  33229 
Columbia  lO-inch  Disc  Record  (60c)  No.  3771 


**SweetKeart  Days" 

.  A  sentimental  song  of  pleasant  hours  and 
sweet  memories  that  will  appeal  to  everyone  who . 
was  ever  young.    Sung  by  the  Columbia  Quar- 
tet, and  in  beautiful  style. 

Columbia  XP  Cylinder  Record{25c)  No.  33230 
Columbia  lOnnch  Disc  Record  {60c)  No.  3772 


**I\eep  on  Smiling" 

A  marching  song  with  a  spirited  air,  sung  by 
a  new  tenor,  Mr.  AVilliam  Redmond.  No'  more 
"taking"  music  has  been  recorded  than  this  song- 
story  of  the  light-hearted  lover  who  bids  his 
sweetheart  remember  that  no  matter  how  dark 
the  clouds  are  to-day,  to-morrow  will  be  fair 
and  bright — and  "Keep  On  Smiling." 

Columbia  XP  Cylinder  Record  (25c)  No.  33228 
Columbia  lO^inch  Disc  Record  (60c)  No.  5770 


40 


THE  TALKING  IVIACHINE  WORLD. 


A  RUN  AROUND  THE  BOSTON  TRADE 


Members  of  the  Trade  in  the  Best  of  Spirits — Massachusetts  Indestructible  Record  Co.  Opens  Up 
— Ditson's  AtJvertising  Campaign — Grand  Opera  Season  Helps  Trade  at  Eastern  Talking 
Machine  Co.'s — Boston  Cycle  &  Sundry  Co.'s  Good  Report — Regarding  the  Pike  Co. — C.  E. 
Osgood's  Attractive  Window — One  of  the  Big  Song  Sellers  of  the  Day. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass..  Marcli  14,  1908. 

Spring  finds  the  various  talking  machine  job- 
bers and  retailers  in  the  very  best  of  spirits. 
The  winter's  trade  has  been  somewhat  light,  but 
with  the  coming  of  soft  weather,  sunshine  and 
good  wallving,  trade  at  the  retail  houses  took  on 
new  life,  and  now  there  is  every  expectation  of  a 
brisk  spring  business. 

The  chief  thing  of  interest  in  the  local  trade 
this  month  is  the  opening  of  the  new  office  and 
salesrooms  of  the  Massachusetts  Indestructible 
Record  Co.,  at  No.  72  Bedford  street,  described 
elsewhere  in  this  paper.  The  opening  of  this 
establishment  brings  to  Boston  R.  F.  Pease,  who 
is  one  of  the  "big  ones"  in  the  New  York  trade, 
and  it  also  gives  to  Mr.  Gately,  for  eleven  years 
with  the  Eastern  Talking  Machine  Co.,  an  op- 
portunity to  enter  a  large  field.  Mr.  Gately  be- 
comes manager  of  the  sales  force  of  the  new 
company,  bringing  to  his  work  an  expert  knowl- 
edge of  the  science  of  salesmanship,  a  pleasing 
personality  and  indomitable  hustle,  The  new 
company  started  in  with  a  bunch  of  orders  wait- 
ing to  be  filled,  and  there  is  even  now  a  hint 
that  the -present  quarters  will  soon  be  enlarged. 

The  advertising  campaign  entered  upon  bj' 
General  Manager  Bobzin,  of  the  Oliver  Ditson 
Co.,  with  especial  reference  to  the  Victor  ma- 
chines and  records,  has  proven  a  decided  stimu- 
lus to  the  very  efficient  department  presided 
over  by  Manager  Winkelman.  The  big  new 
shipping  department  provided  as  a  result  of  the 
recent  changes  in  location  has  proven  its  worth 
many  times  during  the  last  month,  by  the  ease 
with  which  large  shipments  have  been  taken  care 
of  when  haste  was  necessary. 

Manager  Yerkes,  of  the  Columhia  Phonograph 
Co.,  has  just  returned  from  a  business  trip 
through  New  England,  and  expresses  himself  as 
being  decidedly  pleased  at  the  outlook  for  spring 
and  summer  business.  Retail  Manager  Blake- 
borough  says  that  the  retail  trade  has  been  in- 
creased since  the  recent  change  in  the  method 
of  delivering  new  records,  and  that  customers 
appreciate  being  able  to  get  the  new  things  at 
once,  without  having  to  wait  an  entire  month 
many  tifnes  for  them.  A  big  feature  is  being 
made  of  the  "Merry  Widow"  records  in  the  dis- 
play windows,  and  also  of  the  new  grand  opera 
records. 

The  approach  of  the  grand  opera  season  here 
is  proving  a  stimulus  to  business  at  the  Eastern 
Talking  Machine  Co.  Wholesale  Manager  Cham- 
berlain declares  that  business  was  never  so  sat 
isfying  as  now,  and  that  the  future  of  the  trade 
is  very  bright.  He  has  just  received  an  enor- 
mous shipment  of  Edison  records.     The  retail 


trade  is  much  improved,  especially  on  the  higher 
class  goods. 

The  only  department  store  handling  talking 
machines  in  Boston  is  the  Houghton  &  Button 
Co.  The  Columbia  goods  are  in  especial  demand 
here,  and  the  big  department  does  a  huge  busi- 
ness. 

Probably  the  greatest  seller  amorfg  phonograph 
records  for  the  month  of  March  is  "I'm  Afraid 
to  Come  Home  in  the  Dark,"  the  secret  being  the 
fact  that  May  Irwin  sang  this  song  at  a  local 
theater  for  two  weeks,  and  now  everybody  wants 
to  hear  it  on  the  record. 

The  talking  machine  department  at  the  C.  E. 
Osgood  Co.  had  an  unusually  attractive  window 
display  recently,  and  it  caused  much  comment 
along  the  Row.  The  display  window  is  the 
largest  of  any  store  in  the  city,  and  it  took  a 
big  stock  to  fill  it. 

Manager  Andrews,  of  the  Boston  Cycle  &  Sun- 
dry Co.,  is  very  optimistic  about  the  trade,  es- 
pecially for  the  Edison  line,  which  he  is  boom- 
ing. He  says  that  the  new  plan  of  having  horn 
and  stand  come  with  each  machine  is  working 
well — better  than  he  had  expected — and  that 
business  with  him  is  unusually  good.  The  new 
style  trays  and  the  Lynn  carrying  case  are  two 
important  factors  in  the  big  business  of  this 
house. 

The  Pike  Talking  Machine  Co.,  on  Washington 
street,  are  building  up  a  large  and  valuable 
trade  on  the  Indestructible  records.  They  are 
conducting  a  safe  and  sane  advertising  cam- 
paign with  good  net  results. 


COLUMBIA  TANDEM  NOTES 

Create  a  Great  Hit  in  the  Advertising  World. 


The  tandem  notes  used  by  the  Columbia  Phono- 
graph Co.  in  their  recent  advertising  has  been 
one  cf  the  most  pronounced  advertising  hits  of 
the  season.  George  P.  Metzger,  advertising  man- 
ager of  the  Columbia  Co.  is  to  be  congratulated 
upon  the  success  of  his  clever  advertising  cam- 
paign. The  Columbia  tandem  notes,  on  account 
of  their  arrangement,  show  plenty  of  white  space 
dominating  whatever  newspaper  page  they  are 
placed  in. 

"Printers'  Ink"  devoted  four  pages  recently  to 
the  advertising  of  the  Columbia  Co.,  and  Mr. 
Metzger  was  highly  complimented.  When  ex- 
plaining the  Columbia  advertising  policy,  he 
said; 

"Our  advertising  is  largely  done  in  the  interest 
of  our  stores,  in  local  newspapers.  All  of  this 
advertising  is  prepared  at  the  general  offices, 
placed,  checked  and  paid  for  from  here.  Thig 


enables  us  to  make  all  advertising  for  Columbia 
graphophones  and  records  uniform  in  purpose 
and  appearance,  so  that  our  newspaper  and  other 
advertising,  like  window  displays,  will  tie  on 
positively  and  unmistakably  to  the  magazine  and 
other  general  work. 

"In  the  physical  form  of  the  newspaper  adver- 
tising a  good  deal  of  use  is  made  of  the  musical 
note  idea,  especially  of  two  notes  tied  together, 
used  at  the  top  of  the  ad.  Our  idea  in  using  these 
is  that  they  give  bold,  eye-catching  display — they 
are  generally  first  seen  of  any  ads  in  the  news- 
papers. 

"Although  an  entirely  familiar  figure,  musical 
notes  have  never  been  employed  in  the  same  big, 
bold  style  in  general  advertising.  Their  use  in 
our  advertising  has  already  well  served  their 
purpose  in-both  newspapers  and  magazines.  The 
tandem  notes  form  such  a  striking  combination 
cf  curves  and  angles  that  the  eye  cannot  pass 
them  by,  though  there  is  nothing  in  them  to 
confuse  or  make  the  eye  linger  on  the  illustra- 
tion instead  of  dropping  down  into  the  text  or 
story.  Their  use  is  also  appropriate  to  the  ad- 
vertising of  musical  instruments,  and  we  expect 
to  use  them  further  in  the  future." 


A  STARTima  ADVEETISING  HEADLINE. 

Advertising  is  recognized  as  the  most  success- 
ful method  of  spreading  broadcast  the  reason 
why  a  merchant  should  be  patronized.  In  dis- 
cussing this  subject,  J.  Newcomb  Blackman,  pro- 
prietor of  the  Blackman  Talking  Machine  Co., 
says  he  believes  in  advertisements  which  are  dis- 
tinctive and  at  once  draw  attention,  adding:  "The 
headline  of  one  of  our  advertisements  in  this 
issue  is  not  to  be  considered  as  cause  for  worry 
on  the  part  of  Blackman's  creditors.  First,  1 
want  the  dealer's  attention,  then  I  desire  to  im- 
press upon  him  the  importance  of  selecting  lines 
that  are  known  as  successful.  Dealers  and  job- 
bers should  be  up-to-date,  but  the  jobber  who 
has  the  interest  of  his  dealer  in  mind  will  Si- 
ways  investigate  new  lines,  so  he  will  be  in  a 
position  to  advise  his  dealer.  If  dealers  who 
read  this  advertisement  give  me  an  opportunity 
to  relate  my  experience  with  different  lines,  my 
object  will  have  been  accomplished." 


SENT  "SCARE"  CERCTILARS. 

The  attorneys  of  the  New  York  Phonograph  Co. 
last  week  sent  out  what  is  termed  by  the  trade 
a  "scare"  circular  notice  to  the  Edison  jobbers 
and  dealers  of  New  York  State,  alleged  to  be 
based  on  Judge  Hazel's 'recent  decision  in  the 
case  of  the  company  against  the  National  Phono- 
graph Co.  and  others. 


The  Hall  Telephone  Mfg.  Co..  Brooklyn,  N.  Y.. 
are  perfecting  an  apparatus  for  the  conveyance 
of  sound  from  a  disc  talking  machine  to  any  dis- 
tance by  the  telephone  wire.  They  have  a  double- 
face  diaphragm  of  peculiar  delicacy,  its  sensitive- 
ness recording  the  most  subtle  sound  efforts  per- 
fectly and  distinctly. 


THE 

PARDELL  FOLDING  BOX 

The  progressive  dealers  who  wish  to  deliver  records 
to  their  customers  in  the  most  presentable  manner  use 
these  containers. 

No.  3,  holding  three  cylinder  records,  $1.25  per  100 
No.  6,        "        six  "  "  1.75 

No.  12,       "        twelve      "  "  2.50  " 

Order  them  of  your  jobber  or  if  he  cannot  sup- 
ply you,  write  us. 

THE  PIRDEE-ELLENBERGER  CO.,  NEW  HAVEN,  CONN. 


THE  TALKING  MACHINE  WORLD. 


41 


WE  CONTROL  THE  TONE 

WE   IVIEAIV   aUlSX   WHAT   WE  ISAY 

And  wc  would  be  very  thankful  for  the  opportunity  to  prove  it  to  you 


We   claim   that  our  Tone  Regulators  are  the   only  successful  devices  ever 

invented  that  absolutely  control  the  Tone.  With  these  Tone  Regulators  one  can  change  the 
tone  of  talking  machines  from  very  loud  to  very  soft  by  simply  turning  a  thumbscrew.  You  should  have  our  Tone 
Regulators  for  the  following  reasons:  First:  They  do  away  with  the  soft  tone  needles,  which  are  detrimental  to  the 
records.  Second:  The  volume  of  tone  can  be  reduced  without  impairing  the  quality  of  same,  thus  enabling  one  to 
hear  with  pleasure  the  loudest  band  piece  in  the  very  smallest  room.  Third:  Tone  Regulators  allow  expression  to 
any  selection,  thus  doing  away  with  possible  monotony.  Fourth:  By  reducing  the  tone  in  vocal  selections  the 
words  are  more  distinct.   This  can  only  be  accomplished  b}'  Tone  Regulators. 

Tone  Regulator  No.  1,  for  Victors,  Zonophones,  Columbias 

Cuts  half  size.   This  most  practical,  most  effective  Tone  Regulator  can  be  almost  in- 
/^  --^^''^L  -_J-  stantly  fitted  to  any  Victor  Exhibition,  Zonoj^ihone  or  Columbia  Sound  Box.    It  is  simplicity 

/  .ifg?K^v  ^  w  itself,  operated  by  a  small  thumbscrew,  turning  off  or  on  accord- 

ing to  amount  of  power  desired.  This  Regulator  is  absolutely 
free  from  false  notes  or  overtones,  bringing  every  particle  of 
expression  out  clearly  and  beautifully,  whether  at  fullest  or  least 
force  of  tone.  It  is  easily  adjusted  without  tampering  with  the 
Diaphragm,  and  thus  no  possible  risk  of  harm  is  incurred.  Sold 
formerly  at  $1.50,  nOW  OUly  75c.  complete  with  Aluminum 
Diaphragm  Cover.  - 

Tone  Regulator  No.  2,  For  Victors 

This  most  excellent  Regulator  can  be  used  on  any  Tapering  Arm  Victor  with 
Exhibition  Sound  Box.  Cuts  are  half  size.  It  is  easily  applied,  and  can  be  operated 
at  will  by  simply  turning  thumbscrew  C,  making  the  so'und  loud  or  soft  as  may  be 
desired.  It  is  a  most  effective  attachment,  doing  away  entirely  with  the  using  of  dif- 
ferent size  needles,  which  endanger  the  life  of  the  record.  Further- 
more, the  original  quality  $  of  tone  in  the  record  is 
actually  preserved,  thus  assuring  all  the  musical  beauty, 
even  in  the  smallest  room.  Formerly  sold  for  $i.oo,  nOW  Only 
75  cents,  complete  with  Alurhinum  Cup  over  Diaphragm. 

Tone  Regulator  No.  3,  for  Victor  Tapering  Arms 

Cut  half  size.  Here  is  an  exceedingly  simple  Tone  Regulator  that  does  its  work  most  per- 
fectly, allovying  any  shade  of  power  and  expression  without  impairing  in  the  least,  the  musical 
beauty  and  quality  of  the  Record.  It  is  rather  a  decided  benefit,  since  it  eliminates  the  soft  thin 
needles  for  small  rooms,  which  cut  too  deeply  into  the  Record,  gradually  killing  it.  This  Regu- 
lator is  easily  adjusted  to  the  Victor  Machines,  is  worked  bv  a  slight  turn  of  the  thumbscrew  and 
does  not  touch  the  Sound  Box  at  all.  Formerly  $3.00, now  $1.50,  complete  with  Aluminum  Cap. 

Tone  Regulator  No.  4,  for  Edison  Phonographs 

■  These  are  exact  cuts,  half  size,  of  our  Tone  Regulator  for  Edison  Phonographs.  By  simply  turning 
the  thumbscrew  you  can  regulate  the  tone  so  that  th  e  loudest  band  pieces  may  be  listened  to  with  pleasure 
'  in  the  smallest  room.  The  Tone  Regulator  is  placed  between  the  reproducer  and  the  rub- 
ber connection  or  the  horn.  By  its  use  the  power  of  any  Record  can  be  lessened  infin- 
itely without  destroying  a  particle  of  the  musical  beauty  or  expression.  Easily  adjusted, 
easily  used,  easily  priced,  this  most  useful  invention  should  certainly  appeal  to'  all  Phono- 
graph users.  Formerly  $  I. oo,  our  new  price,  complete,  only  50c. 

PRICES  SUBJECT  TO  SAME  DISCOUNT  AS  TALKING  MACHINES 


THE  RUDOLPH  WURLITZER  CO. 


266  Wabasli  Avenue 
CHICAGO,  ILL. 


121  East  Fouptti  Street 
CINCINNATI 


42 


THE  TALKING  MACHINE  WORLD. 


HUSTLING  HOUSES  OF  MICHIGAN. 

Big  Jobbers  in  That  State  Report  Improvement 
in  Business — Ashton's  Optimistic  Views  and 
Up-to-Date  Methods — Frederick's  Growing 
Wholesale  Trade— Other  Items. 


At  his  establishment  can  be  found  everything 
in  the  talking  machine  line,  and  it  is  hardly 
necessary  to  add  that  he  carries  the  largest  stock 
in  Western  Michigan. 


THE  PRESIDENT  A  COLUMBIA  PATRON. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  March  9,  1908. 
The  talking  machine  trade  in  Detroit  has 
shown  considerable  betterment  of  late.  E.  Percy 
Ashton,  proprietor  of  the  American  Phonograph 
Co.,  was  in  an  optimistic  frame  of  mind  when 
seen  by  The  World  recently.  Mr.  Ashton  is  a 
thoroughly  progressive  man  who  believes  in 
doing  business  along  up-to-date  lines,  and  he  not 


President  Roosevelt's  marked  tendency  toward 
home  amusements  is  evidenced  by  the  fact  that 
his  name  is  on  the  ledger  of  the  Washington 
store  of  the  Columbia  Phonograph  Co.  He 
knows  a  good  thing  when  he  hears  it.  Mr. 
Roosevelt's  children  are  frequent  visitors  in  the 
Columbia  store  and  show  a  very  keen  apprecia- 
tion of  good  music.  One  of  their  recent  pur- 
chases of  Columbia  records  was  paid  for  by  a 


trade  for  this  class  of  records.  A  short  time 
ago,  however,  a  contract  to  sing  for  them  was 
secured  from  Szabo  Jozsef  and  Miss  Kiss  Terez, 
and  as  a  result  of  this  arrangement  the  Zono- 
phone  Co.  are  now  offering  a  list  of  selections 
which  are  meeting  with  the  unqualified  indorse- 
ment of  those  who  appreciate  this  class  of 
music. 

In  his  native  land,  which  he  left  but  four 
years  since,  Mr.  Jozsef  ranks  as  one  of  the  fore- 
most tenors  and  since  his  arrival  in  New  York, 
where  he  is  nightly  appearing  to  the  delight  of 
the  patrons  of  Little  Hungary,  he  has  so  ably 
acquitted  himself  that  he  is  everywhere  known 
as  America's  leading  exponent  of  songs  in  the 
Hungarian  tongue. 


only  conducts  a  splendid  retail  business  from  his 
well  equipped  store  on  Woodward  avenue,  but  he 
has  built  up  a  large  and  thriving  jobbing  trade 
throughout  the  state. 

Mr.  Ashton  has  a  good  staff  about  him  and 
believes  that  by  prompt  service  he  can  steadily 
add  to  his  wholesale  trade,  which  has  shown  a 
most  satisfactory  growth  during  this  past  year, 
notwithstanding  the  panic.  Michigan  certainly 
is  a  splendid  state  for  the  talking  machine  busi- 
ness and  jobbers  who  are  keenly  alive  to  busi- 
ness possibilities  have  had  no  trouble  in  securing 
good  trade. 

In  Grand  Rapids,  Julius  A.  J.  Friedrich,  who 
is  the  oldest  dealer  in  Western  Michigan,  is  pay- 
ing special  attention  to  the  needs  of  the  smaller 
dealers  in  his  vicinage.  The  name  of  Friedrich 
is  well  known  throughout  Michigan,  and  in  a 
recent  interview  with  The  World  Mr.  Friedrich 
said  that  he  was  well  satisfied  with  the  business 
which  he  had  done  during  the  past  year. 


PEESIDENT  ROOSEVELT'S  CHECK  TO  THE  COLUMBIA  OO. 

check  on  the  Riggs  National  Bank^of  Washing- 
ton, signed  by  Theodore  Roosevelt,  and  which 
is  reproduced  herewith.  Harry  C.  Grove,  the 
Washington  store  manager  for  the  Columbia 
Phonograph  Co.,  sent  this  particular  check  to 
the  executive  office  of  the  company  in  New 
York,  where  it  is  being  kept  under  lock  and 
key,  as  the  entire  executive  force  to  a  man  is 
determined  to  get  possession  of  it  by  fair  means 
or  foul.  The  bidding  has  been  keen  and  its  face 
value  has  been  increased  many  hundred  per 
cent. 


Aside  from  his  ten  solos,  this  list  of  records 
also  includes  six  duets,  Miss  Terez  being  a  prom- 
inent figure  in  their  making.  And  in  this  par- 
ticular the  Zonophone  Co.  are  the  first  in  the 
field,  but  as  these  are  already  joining  in  the 
popularity  the  other  selections  are  enjoying,  it 
is  very  evident  that  their  novelty  has  not  served 
in  any  sense  to  impair  their  sale.  As  good 
measure  for  the  list,  a  12-inch  band  record  of 
folk  songs  has  been  included. 


MR.  EDISON'S  RECOVERY  ASSURED. 


SOME  NOTED  HUNGARIAN  RECORDS. 


Although  the  Universal  Talking  Machine  Co. 
have  for  some  time  recognized  the  need  of  a 
selection  of  Hungarian  records  to  complete  their 
catalog,  their  determination  to  offer  nothing  un- 
less it  be  the  best  has,  up  to  the  present  time, 
prevented  their  supplying  the  demands  of  their 


How  is  Your  Trade? 


make  a 
nearby 

a  good 

We  are 
talking 

orders, 


^TTCan  it  not  be  helped  by  good  service?  We 
B II  specialty  of  supplying  Michigan  dealers  in 
\J|  territory  promptly,  and  it  is  surprising  what 

talking  machine  trade  there  is  in  Michigan, 
making  a  feature  of  carrying  everything  that  the 
machine  men  need  and  we  are  in  a  position  to  fill 
either  small  or  large,  in  the  quickest  possible  time.  <If  We  are 
building  up  a  big  jobbers  trade  and  a  good  many  dealers  in 
our  territory  have  learned  that  their  wants  can  be  quickly  and 
accurately  supplied  by  us.  <If  We  might  add  that  aside  from 
everything  in  the  talking  machine  line  if  you  need  anything 
in  the  musical  instrument  way,  small  goods  or  anything  of  a 
similar  nature,  we  can  meet  your  needs.  <IfWe  are  the  oldest 
house  in  Western  Michigan  and  an  experience  of  many  years 
in  filling  the  wants  of  the  trade  has  taught  us  the  necessities 
of  the  trade  in  this  locality. 


Julius  A.  J.  rHedrich, 


Grand  Rapids 
Mich. 


The  recovery  of  Thomas  A.  Edison,  who  under- 
went an  operation  on  February  23  for  mastoi- 
ditis, is  now  assured.  The  relief  given  the  dis- 
tinguished patient  by  the  knife  of  the  skilled 
surgeon  has  been  great,  but  still  his  hearing, 
which  has  been  impaired  for  many  years,  will 
not  be  restored.  Though  Mr.  Edison  is  in  his 
sixty-second  year,  his  superb  physical  condi- 
tion, coupled  with  his  well-known  powers  of  en- 
durance, have  been  invaluable  during  the  trying 
surgical  ordeal,  to  which  he  submitted  with  the 
greatest  good  nature.  Mr.  Edison  is  expected  to 
leave  the  hospital  in  New  York  in  about  a  week, 
and  then  will  go  to  his  Florida  estate  at  Fort 
Meyers  with  his  family,  staying  until  May. 


WALTER  STEVENS'  ANNUAL  INSPECTION. 


Following  his  yearly  custom,  Walter  Stevens, 
manager  of  the  National  Phonograph  Co.'s  export 
department,  starts  for  his  annual  inspection  of 
the  Edison  Mexican  branch  house  and  jobbing 
business  March  16.  He  goes  direct  to  the  City 
of  Mexico  by  rail  and  will  be  away  a  month. 
Last  year  Mr.  Stevens  undertook  this  journey 
in  April.  The  sale  of  Edison  goods  in  the  sister 
Republic  is  growing  amazingly  and  certain  fea- 
tures of  this  phenomenal  expansion  require  Mr. 
Stevens'  personal  attention. 


ANDERSON  TO  BRIDGEPORT. 


Andrew  Anderson,  assistant  secretary  of  the 
Columbia  Co.,  has  shifted  his  base  of  usefulness 
from  the  New  York  Tribune  building  to  the  fac- 
tory at  Bridgeport.  Conn.,  where  he  will  remain 
permanently.  Carl  Nott,  in  the  financial  depart- 
ment, has  followed  suit. 


THE  TALKING  MACHINE  WORLD. 


43 


Earl  Godwin  writes  The  World  as  follows: 
"I  believe  that  posterity  will  gather  around  my 
marble  bust  which  will  be  placed  in  the  Poets' 
Corner  in  the  Hall  of  Fame  and  guides  will  point 
it  out  as  the  exact  life-size  head  and  shoulders 
of  the  man  who  was  in  a  way  responsible  for 
the  immortal  joke  column  in  The  Talking  Ma- 
chine World.  Presuming  such  to  be  the  case,  I 
cannot  let  my  reputation  rest  with  merely  being 
the  instigator  of  the  idea,  but  must  forward  you 
a  real  talking  machine  joke  which  Mr.  Thomas, 
of  the  collection  department  of  our  New  York 
store,  forwarded  me  to-day." 

This  is  the  joke  referred  to,  and  a  mighty 
good  one  it  is,  too: 

"Music  is  the  food  of  love,"  she  hreathed.  The 
lovesick  youth  started  up  quickly. 

"Dearest,"  he  whispered,  "I  have  saved  up  just 
$9.69.  Do  you  think  we  could  get  a  phonograph 
and  start  in  light  housekeeping?" 


The  Preacher:    "We  tried  a  phonograph  choir." 

The  Sexton:    "What  success?" 

The  Preacher:  "Fine.  Nobody  knew  the  dif- 
ference till  a  deacon  went  to  the  loft  to  take  up 
the  collection." — J.  L.  M. 


JUST  23 — He  came  often  and  early  and  stayed 
too  late.  Recently,  as  the  clock  struck  eleven, 
she  asked  him  if  he  knew  how  to  take  eleven 
ciphers  and  make  twenty-three  out  of  them.  He 
didn't,  so  she  told  him  to  put  down  eleven  ciphers 
in  a  straight  line,  then- to  draw  a  perpendicular 
line  about  half  an  inch  long  down  from  the  right 
side  of  the  first,  fifth  and  tenth,  and  up  from 
the  right  side  of  the  fourth,  seventh  and  eighth. 
He  read  the  results, — and  vanished. 

That  wasn't  as  bad,  though,  as  the  phonograph 
rigged  up  by  a  cruel  father  and  attached  to  the 
clock.  At  eight  it  said,  "Welcome;"  at  nine 
"Music  hath  charms;"  at  ten  "Bat,  drink  and  be 
merry;"  at  eleven  "Git!" — L.  O.  O'Neill. 


They  had  been  listening  to  the  entertaining 
powers  of  the  new  talking  machine  and  the  old 
dragon  lamp  burned  low. 

"Oh,  Edwin,"  she  whispered  as  she  nestled 
closer  to  his  big  Apollo  shoulders,  "it  does  seem 
that — that  our  hearts  run  together."  , 

And  a  very  peculiar  expression  came  over  Ed- 
win's face  as  he  held  up  five  sticky  fingers. 

"What  do  I  care  about  hearts  running  to- 
gether," he  snapped.  "That  blamed  package  of 
home-made  fudge  you  gave  me  has  run  together 
in  my  pockets  and  ruined  my  new  gloves." 

"When  you  read  about  the  way  they  are  kill- 
ing those  beautiful  birds  down  in  Florida,"  said 
Mrs.  Lapsling,  "you  wonder  how  any  woman  can 
be  so  heartless  as  to  wear  a  vinaigrette  on  her 
hat!"  The  above  conversation  took  place  in  my 
wareroom  when  a  couple  of  prospects  were  look- 
ing us  over. — Veritas. 


I  had  worked  out  a  customer  for  two  hours 
and  had  the  sale  about  cinched  when  her  boy, 
who  accompanied  her,  suggested  Sousa's  Wash- 
ington Post  march.  I  put  it  on  and  the  boy  was 
delighted— "I'm  worried  about  that  boy  of  mine," 
said  the  lady. 

"What's  the  matter  with  the  boy,"  I  asked. 

"Why,  I  wanted  to  fit  him  for  the  army  or 
navy,  and  he  positively  declined  to  study  medi- 
cine."— Salesman. 

Miss  Columbia — Here's  one  I  heard  when  I  was 
trying  to  sell  a  talker  to  a  couple — I  see  a  fashion 
article  on  bridal  veils  relates  that  a  recent  bride 
wore  her  face  covered  on  the  way  to  the  altar. 

Mr.  Columbia — I  suppose  the  bride  didn't  want 
the  groom  to  see  she  was  laughing  at  him — Jack. 


The  Baltimore  Automatic  Vending  Co.,  Balti- 
more, Md.,  have  incorporated  with  a  capital  of 
$25,000.  Directors:  W.  F.  Lambdin,  N.  G. 
Lambdin  and  T.  H.  Ralston,  all  of  Baltimore. 


THE  TALKER  WITH  THE  FLEET. 


Now  that  our  ships  are  sailing 

To  San  Francisco  town. 
What  makes  the  time  fly  gladly, 

And  leaves  dull  care  to  drown? 
What  keeps  the  boys  so  cheerful. 

And  makes  homesickness  flee? 
What  music  fills  the  balmy  air? 

The  "talker" — see! 

— Howard  I'aylor  Middleton. 


THE  GIBBS  STOP  ATTACHMENT. 


The  Gibbs  stop  attachment  for  Edison  phono- 
graphs is  proving  most  popular.  It  is  readily 
attached  to  the  machine  and  possesses  the  valu- 
able feature  of  stopping  any  record  in  the  Edison 
catalog  as  soon  a.s  the  music  is  finished,  it  being 
possible  to  set  the  indicator  in  a  different  position 
for  each  record.    By  that  means  the  sapphire 


reproducing  point  is  prevented  from  running 
over  the  end  of  the  record  and  being  damaged 
thereby.  The  stop  attachment  is  manufactured 
by  the  Gibbs  Manufacturing  Co.,  Canton,  O.,  who 
will  be  pleased  to  furnish  all  details. 


TETRAZZINI  WiTH  VICTOR  CO. 

The  Great  Soprano  to   Make   Records  for  the 
Victor  Co. — A  Valuable  Acquisition. 


One  of  the  greatest  coups  in  the  record-making 
line  is  the  exclusive  engagement  of  Mme.  Tetraz- 
zini,  of  the  Manhattan  Opera  Co.,  New  York, 
by  the  Victor  Talking  Machine  Co.,  Camden, 
N.  J.  The  contract  was  signed  last  week.  The 
ariangement  is  on  a  royalty  basis,  as  this  popular 
prima  donna  had  refused  $2,000  for  a  single  song 
as  offered  by  the  Gramophone  and  Typewriters' 
Co.,  Ltd.,  of  London,  Eng.,  according  to  the  re- 
ports in  circulation.  In  making  this  announce- 
ment formally  regarding  the  engagement  of  Mme. 
Tetrazzini,  the  Victor  Co.  say:  "Owing  to  the 
great  expense  incident  to  obtaining  these  records, 
they  will  be  priced  as  follows:  Retail,  $:3  each; 
all  dealers,  $2.  *  *  *  An  artistic  descriptive 
Tetrazzini  booklet  will  be  issued  and  shipped 
with  the  records." 


The  Indestructible  Record  Co.,  Albany,  N.  Y., 
are  preparing  to  place  a  full  line  of  cylinder  ma- 
chines on  the  marl  et;  also  an  improved  Nor- 
cross  reproducer  of  a  much  louder  and  more  bril- 
liant tone  quality. 

Grinnell  '  Bros.,  pianos  and  talking  machines 
of  Detroit,  Mich.,  have  bought  out  C.  S.  Wolcott, 
of  Hillsdale,  Mich.,  and  will  continue  the  busi- 
ness as  one  of  their  numerous  branch  establish- 
ments. 


INCREASE  YOUR  RECORD  SALES 

BY  USING 

THE  BLACKMAN  CYLINDER  RECORD  TRAY 

(Patent  Applied  for) 

A.  Record  Xray  With   Record  I_,abel   lor  Less  Xlian  One  Cent 


\ 

Jill 

PATENT  APPLIED  FOR 

\ 

Tlie  BLACKMAN  Folding  Trays  I'oi-  Cylinder  Records  are  sliipped  FLA'l  and  can  be  FOLDED  into 
STRONG  TRAYS  in  a  few  seconds,  as  stiowu  above.  This  tray,  with  Raplie  Label,  malses  a  hand^me  looli- 
ing  record  stocl<  and  a  system  you  can't  beat.  The  labels  act  as  Silent  Record  Salesman  and  the  customer 
can  point  to  the  record  he  wants  to  hear.  Adopt  this  system  and  your  sales  will  not  only  Increase  but  it 
will  never  take  more  than  a  few  minutes  to  make  up  a  Record  order.  ■  '         '  ' 


NET   PRICES    TRAYS  ONLY 

(Subject  to  Change.) 


No. 


Hold. 

2  Records. 
;-!  Records. 

4  Records. 

5  Records, 
(i  Records. 


Net  pr  1.000  Wo'ight  pr  1,000 


7.50 
9.00 
10.50 
12.00 


60  lbs. 
73  " 
87  " 
105  " 
116  " 


NET    PRICES    RAPKE  LABELS 

Prices  Kapke  Labels  with  Edison  numbers  and 
titles.  Domestic  Selections  No.  2  to  9721, 
which  includes  December.  1907  $.3,50 

Per  month,  thereafter  (postpaid)  payable  in 
advance   12 

Columbia  Labels  (Domestic),  per  set   :^.."'jn 


"  ^■ 

Note. — Price  less  than  1,000  same  rate. 
In  deciding   FREIGHT  or  EXPRESS  refer  to 
above  weights,  and  allow  for  packing. 


FRF.F    SAMPI  F    °'  Tray  with  Label  to 

who  writes  on  business  letterhead. 

SPECIAL  DISCOUNTS  TO  JOBBERS 


Above  prices  are  RESTRICTED  and  quoted  f.  o.  1),  New  York, 
their  .iobber  if  he  will  supply  them.     If  not  we  will  srll  direct. 


Dealers  are  requested  to  buy  through 


Manufactured  by 

BLACKMAN   TALKING   MACHINE  CO. 

J.  NEWCOMB  BLACKMAN.  Prop.    "THE  WHITE  BLACKMAN"      97    CHAMBERS    STREET,     NEW  YORK 


THE  Talking  Macidne  Would. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS. 


VALUE  OF  YIELDING  TURNTABLE. 

In  answer  to  a  correspondent,  we  may  say 
that  one  of  the  several  individual  features  em- 
bodied in  the  Victor  sixth  machine,  which  in 
a  measure  accounts  for  its  increased  cost,  is  the 
yielding  turntable,  the  especial  advantages  of 
which  are  defined  as  follows:     Often  the  turn- 


for  a  12-inch  turntable,  since  the  extreme  diam- 
eter increases  the  leverage  on  the  spindle  when 
under  a  strain,  besides  it  gives  a  better  bearing, 
thus  causing  the  table  to  run  much  truer. 
EXPLAINING  MECHANICAL  CONSTRUCTION 
The  exact  mechanical  construction  and  action 
may  best  be  understood  by  noting  the  accom- 

RUBBER  CUSHION 


SCREW  CAP 


TURNTABLE  REST 

FIG.  I 

table  of  a  talking  machine  is  subjected  to  undue  panying  drawings, 
pressure  or  strains  on  one  side,  by  reason  of 
heavy  articles  being  placed  thereon,  or  by  rea- 
son of  being  pressed  upon  heavily  by  a  person's 
hand  while  winding  the  motor.  When  the  ma- 
chine is  equipped  with  a  12-inch  turntable  this 
pressure  on  the  outer   edge  of  the  turntable 


To  the  spindle  is  rigidly 
fitted  the  so-called  turntable  rest.  When  the 
turntable  is  in  its  normal  position,  the  finished 
boss  "H,"  on  the  lower  side  of  the  turntable, 
sits  evenly  at  all  points  on  the  turntable  rest. 
The  accuracy  with  which  this  boss  and  rest  are 
finished  insures  a  true  running  turntable,  free 


RUBBER  CUSHION 


TURNTABLE 


TURNTABLE  REST 


FIG.  2 


causes  the  spindle  to  bend,  and  in  turn  causes 
the  turntable  to  wobble  and  the  motor  to  run 
irregularly.  To  overcome  this,  the  flexible 
mounting  was  devised.  If  a  person  operating 
the  machine  with  a  flexible  mounted  turntable 
exerts  any  undue  pressure  on  the  turntable,  the 
strain  is  directly  taken  on  the  rubber  cushions 
attached  to  the  top  of  the  cabinet,  instead  of 
on  the  turntable  spindle,  as  is  the  case  where 
the  turntable  is  fitted  rigidly  to  the  spindle. 
This  flexible  mounting  is  especially  desirable 


SALES  AGENTS  WANTED 


gre  WANTED  EXPERIENCED  STATE 
III  SALES  AGENTS  with  facilities  for 
^1  marketing  to  retail  trade,  a  line  of  re- 
markable moving  picture  machines  and 
accessories.  The  Ikonograph,  for  home  use  ; 
business  virtually  a  monopoly  ;  offers  possi- 
bilities equal  to,  or  greater  than  the  phono- 
graph. Applicant  must  conduct  agency  on 
strictly  commission  terms;  all  accounts  carried 
by  home  office.  Must  vigorously  and  syste- 
matically canvass  territory ;  must  intelligently 
carry  out  suggestions  of  a  progressive  parent 
organization;  local  interview  arranged. 


Address  with  full  particuliirs 

P.  C.  SHERMAN 
Care  The  John  Newton  Porter  Company 

253  BROADWAY,  NEW  YORK  CITY 


from  unsightly  and  undesirable  wobbling.  The 
lower  side  of  the  turntable  is  provided  with  a 
hub  "A,"  which  is  slotted  vertically,  as  shown 
in  Pig.  3.  A  pin  "B"  is  mounted  rigidly  in  the 
spindle  and  engages  in  this  slot.  The  spindle 
is,  therefore,  used  only  as  a  means  of  driving 
the  turntable.  The  hole  in  the  turntable  hub 
"A,"  in  which  the  spindle  fits,  is  made  tapering 
at  both  ends,  as  shown  at  point  "C."  When  the 
turntable  is  in  its  normal  position  it  fits  loosely 
about  the  spindle,  but  close  enough  to  prevent 
undue  play  sidewise.  Now,  should  a  downward 
pressure  be  exerted  at  point  "D"  on  the  turn- 


SCREW  CAP 


TURNTABLES 


'^//////////y//y///y/////y/4//^^^^ 


Experienced  Salesmen  Wanted 

WANTED. — Several  experienced  salesmen 
acquainted  with  the  talking  machine  trade  in  the 
New  England  States  to  sell  the  New  Indestruct- 
ible Records.  Apply  by  letter  only.  Massachu- 
setts Indestructible  Record  Co.,  74  Bedford  street, 
Boston,  Mass.    All  communications  confidential. 


SPINDLE 


FIG.  3 

table,  it  will  tilt  with  point  "E"  as  a  fulcrum, 
as  shown  in  Fig.  2,  until  it  comes  in  contact 
with  the  rubber  cushions.  These  rubber  cush- 
ions are  just  high  enough  to  prevent  the  turn- 
table when  tilted  from  striking  and  marring  the 
cabinet.  Now,  owing  to  the  manner  in  which 
hub  "A"  is  tapered  at  point  "C,"  there  will  be 
no  binding  on  the  spindle  up  to  the  point  where 
the  turntable  strikes  the  rubber  cushions.  Note 
in  Pig.  2  the  relation  of  the  tapered  opening  in 
the  turntable  hub  to  the  spindle  at  point  "C." 
This  turntable  idea  is  patented  and  controlled 
by  the  Victor  Co. 

A  NEW  CONTROLLING  DEVICE. 

A.  E.  Thomas,  of  Milwaukee,  Wis.,  inventor 
of  the  now  celebrated  Dolcer  used  exclusively  by 


the  Columbia  Phonograph  Co.  on  all  their  disc 
machines,  has  perfected  and  applied  for  a  pat- 
ent for  a  sound-controlling  deyice  which  he  has 
named  the  "Torvie,"  Applie'd  to  a  Victor  ma- 
chine, this  device  acts  instantaneously,  is  easy 
of  operation,  and  when  one  is  familiar  with  a 
piece  of  music,  phrasing  and  expression  can  be 
obtained  which  is  wonderful.  None  of  the  semi- 
tones are  lost,  and,  in  fact,  critics  are  unani- 
mous in  their  opinion  that  the  "Torvic"  adds 
greatly  to  the  tone  of  the  record,  and,  as  hai 
been  demonstrated  by  the  use  of  the  dolcer,  the 
life  of  the  record  is  also  prolonged.  Mr.  Thomas, 
having  severed  his  connections  with  the  Colum- 
bia Phonograph  Co.  as  manager  of  their  Mil- 
waukee store,  will  manufacture  and  market  this 
latest  invention  himself,  and  will  also  place  on 
the  market  a  number  of  new  inventions. 

FINDS  CAUSE  OF  TREMOLO  TONE. 

When  a  dealer  will  pass  around  his  experience 
relative  to  the  cure  of  machines  it  shows  a  spirit 
that  is  worthy  of  commendation,  and  is  certainly 
appreciated  by  others  who  may  be  victims  of  the 
same  predicament.  Therefore  the  following 
from  P.  R.  Pancoast,  Hastings,  Mich.,  is  an  ex- 
ample that  should  be  emulated:  "Having  had  a 
peculiar  experience  with  a  Home  machine  I  here- 
with write  you  the  way  I  corrected  the  trouble. 
This  machine  always  had  a  peculiar  tremble  or 
tremolo  tone  which  I  looked  long  to  find  the  cause 
of.  It  was  in  the  governor  disc,  which  haa  be- 
come untrue  in  the  flat,  and  each  revolution  the 
felt  pads  on  the  friction  device  would  cause  a 
momentary  stop  or  rather  retarding  which  gave 
the  tremolo  effect.  To  correct  this  I  removed  the 
disc  and  sleeve  and  put  in  a  jeweler's  universal 
or  bezel  chuck  and  turned  a  new-  face  with  a 
slide  rest  and  tool,  after  which  I  stoned  the  face 
with  a  slate  pencil  to  make  it  smooth.  When 
replaced  and  in  use  the  tone  of  the  machine  is 
as  perfect  as  it  could  be.  I  had  looked  the  re- 
producer over  many  times  for  some  defect  which 
afterwards  I  found  in  the  governor  disc.  For 
the  benefit  of  others  who  may  have  some  such 
trouble  will  say  to  use  a  pointed  piece  of  wood 
in  testing  for  the  trueness  of  the  face." 


AN  OPPORTUNITY  for 
Foreign  Manulacturers 
To  Create  Business 
In  America 


I  am  ready  to  close  satisfactory 
deals  with  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  which  are  attractive.  1  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  oi  The  Talking  Machine  World 

1  Madison  Avenue  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


45 


'*THE  ONLY  STAR  THAT  TWINKLES  ON  BROADWAY" 


The  gigantic  star  that  is  displayed  in  the  win- 
dows of  the  Regina  Co.,  Union  Square  and  17tli 
street,  New  Yorli,  is  attracting  no  end  of  atten- 
tion.   The  star  is  eight  feet  from  point  to  point 


each  point  of  the  star  there  is  an  electric  globe 
which  illuminates  it,  and  as  it  revolves  these 
lights  are  continually  flashing,  causing  the  star 
to  twinkle.    Directly  above  the  star  is  the  sign 


obligato,  by  Albert  Pransella),  Donizetti.  Nozze 
di  Figaro— Voi  che  sapete  (What  Is  This  Feel- 
ing), Mozart.  Barbiere — Una  voce  poco  fa  (A 
Little  Voice  I  Hear),  Rossini.  Traviata — Ah, 
fors'  e  lui  (Is  This  the  One?),  Verdi.  Don  Gio- 
vanni—Batti  Batti  (Scold  Me,  Dear  Masetto), 
Mozart. 


CENTRAL  CAMEEA  CO.  TO  REMOVE. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  March  12,  1908. 
The  Central  Camera  Co.,  who  handle  talking 
machines  extensively  in  a  retail  way,  will  move 
April  1  from  195  Wabash  avenue,  where  their 
talker  department  has  occupied  quarters  on  the 
second  floor,  to  179  Wabash  avenue,  where  they  will 
have  a  large  ground  floor  store,  100  feet  deep,  and 
where  they  will  enjoy  abundant  opportunity  for 
effective  window  display.  President  A.  Flesch  is 
an  enterprising  young  man,  and  with  the  better 
location  and  facilities  may  be  expected  to  be- 
come an  increasingly  important  factor  in  the 
trade.    He  carries  the  Victor  and  Edison  lines. 


B.  F.  ELLSWORTH  RESIGNS. 


B.  F.  Ellsworth,  who  has  been  business  man- 
ager of  the  Leeds  &  Catlin  Co.,  of  New  York,  for 
some  time  past,  has  resigned.  His  successor  has 
not  yet  been  appointed. 


LEEDS  &  CATLIN  CASE  GOES  OVER. 


and  consists  of  one  27-inch  tune  disc  directly  in 
the  center,  and  varying  from  the  center  to  the 
points  there  are  five  20%-inch  tune  discs,  five 
'J5%-inch  tune  discs,  five  12i/4-inch  tune  discs,  five 
11-inch  tune  discs  and  five  S-inch  tune  discs.  On 

NEW  YORK  JOBBERS  MEET. 


'The  Only  Star  that  Twinkles  on  Broadway." 
Between  the  points  and  running  from  the  center 
of  the  star  are  placards  naming  some  of  the  dif- 
ferent styles  of  instruments  manufactured  by 
the  Regina  Co. 

VICTOR  CO.'S  TETRAZZINI  RECORDS. 


Argument  in  the  case  of  the  Leeds  &  Catlin 
Co.,  New  York,  appellants,  against  the  Victor 
Talking  Machine  Co!,  Camden,  N.  J.,  appellees, 
in  the  United  States  Supreme  Court,  has  been 
sent  over  until  the  fall  term,  commencing  Octo- 
ber 1.  The  hearing  was  originally  put  down  for 
May.  The  validity  of  the  famous  Berliner  patent 
is  involved  in  this  case,  and  the  outcome  is  of 
great  importance  to  the  talking  machine  trade. 


Representatives  of  Some  of  the  Large  Concerns 
Meet  and  Discuss  Local  Credit  and  Selling 
Conditions — To  Hold  Monthly  Conferences. 


For  some  reason  the  jobbers  of  New  York  city 
seem  to  believe  that  the  field  here  being  so  large, 
competition  severe  and  general  conditions  of 
such  a  nature  as  to  make  occasional  conferences 
over  the  situation  desirable  and  advisable,  an 
informal  meeting  of  some  of  the  largest  concerns 
was  held  Friday  evening  last.  They  came  to- 
gether in  the  salesrooms  of  the  Blackman  Talk- 
ing Machine  Co.,  Friday  of  last  week,  the  follow- 
ing being  present:  Regina  Co.  (A.  E.  Villard), 
S.  B.  Davega,  Jacot  Music  Box  Co.  (A.  H.  Jacot), 
1.  Davega,  Jr.,  Victor  Distributing  and  Export 
Co.  (J.  T.  Williams  and  W.  S.  Moffatt),  and  the 
Blackman  Talking  Machine  Co.  (J.  Newcomb 
Blackman  and  R.  B.  Caldwell). 

These  firms — actual  jobbers,  not  department 
stores — are  all  members  of  the  National  Associa- 
tion of  Talking  Machine  Jobbers,  but  the  pur- 
pose of  the  meeting  was  not  intended  to,  nor  did 
it  conflict  with  the  work  of  that  body.  The  local 
credit  and  selling  conditions  were  thoroughly  dis- 
cussed and  possibly  other  matters  of  importance 
in  a  local  light  were  taken  up,  subjects  with 
which  a  national  association  would  have  no 
knowledge  of  or  interest  in,  excepting  in  a 
purely  academic  way.  At  any  rate  the  meeting 
was  voted  a  necessity  and  its  outcome  very  suc- 
cessful, so  much  so  that  monthly  conferences  will 
be  held  hereafter.  No  officers  were  elected,  nor 
was  any  date  for  future  meetings  definitely 
named. 

Another  meeting  of  a  number  of  the  talking 
machine  jobbers  of  New  York  was  held  last  Mon- 
day evening  at  S.  B.  Davega  Co.'s  salesrooms,  32 
Bast  14th  street.  New  York.  Being  an  executive 
session  very  little  was  learned  of  the  proceed- 
ings, excepting  the  general  welfare  of  the  local 
trade  was  discussed.  Among  those  present  were 
the  Regina  Co.,  I.  Davega,  Jr.,  Jacot  Music  Box 
Co.,  Douglas  Phonograph  Co.,  S.  B.  Davega  Co., 
Blackman  Talking  Machine  Co.,  Victor  H.  Rapke 
and  the  Victor  Distributing  and  Export  Co, 


The  Victor  Talking  Machine  Co.  will  have  nine 
12-inch  records  by  Madame  Tetrazzini,  with  or- 
chestra, ready  for  the  trade  next  week,  to  retail 
at  $3  each:  Rigoletto — Caro  Nome  (Dearesst 
Name),  Verdi.  Mignon — Polonaise,  "lo  son 
Titania"  (I'm  Fair  Titania),  Ambroise  Thomas. 
Lakme — Ou  va  la  jeune  Hindoue  (Bell  Song), 
Delibes.  Dinorah — Ombra  Leggiera  (Shadow 
Song),  Meyerbeer.   Lucia — Mad  scene  (with  flute 


Nelson  C.  Durand,  manager  of  the  business 
phonograph  department  of  the  National  Phono- 
graph Co.,  who  has  been  visiting  Atlanta,  Ga., 
on  special  business,  is  due  to  arrive  in  New  York 
early  next  week. 


The  Peru  Cycle  Exchange,  of  Peru,  Ind.,  have 
recently  opened  a  talking  machine  department, 
handling  Edison,  Victor  and  Columbia  lines. 


Our  Spring  Catalog 


Showing  a  complete  line  of 
Cabinets  for  Disc  and  Cylinder 
Records  is  now  ready  for 
mailing.  Don't  fail  to  get  one. 
Designs,  Finish  and  Prices  that  are 
riorht.  Good  stock  on  hand  for  fill- 
ing  orders  promptly.     Try  us. 


The  Cady  Cabinet  Company 

No.  Lansing,  Mich. 


46 


THE  TALKING  MACHINE  WORLD. 


APPLIES  TO  "TALKER"  RECORDS. 

Prof.  Lewis'  Tribute  to  the  Artistic  and  Edu- 
cational Value  of  the  Piano  Player  Just  as 
Applicable  to  the  Talking  jVlachine  Hence  its 
Reproduction  in  These  Columns. 


The  appended  article,  from  the  March  number 
ot  the  Atlantic  Monthly,  by  Prof.  Leo  Rich 
Lewis,  who  occupies  the  chair  of  music  at  Tufts 
College,  Newburyport,  Mass.,  on  "Music  Educa- 
tion and  'Automatics,' "  applies  equally  well  to 
the  talking-  machine.  It  is  possible  the  trade 
as  commercial  people  do  not  realize  the  many 
uses  in  a  musical  way  in  which  the  talking  ma- 
chine is  utilized,  especiallj'  in  vocal  training.  It 
is  a  fact  nevertheless  that  individuals  and  even 
classes  employ  this  mechanical  teacher,  if  the 
time  may  be  permitted  to  teach  themselves  the 
correct  tone,  pitch,  expression  of  musical  com- 
positions as  rendered  by  eminent  artists  and  re- 
produced on  records.  In  this  respect  the  talking 
machine  exceeds  the  automatic  player  pi;no,  for 
the  score  or  voice  on  the  record  is  absolutely  cor- 
rect as  to  tone  quality  and  beauty  of  phrasin;. 
Therefore,  whatever  Prof.  Lewis  may  say  in 
point  of  recommendation  for  industrial  pur- 
poses for  the  player,  is  applicable  threefold  to 
the  talking  machine  record.  The  excerpt  above 
referred  to  follows: 

"The  only  essentials  to  full  appreciation  of 
music  are:  first,  an  innate  love  for  music  (being 
born  to  the  language)  ;  second,  an  opportunity 
to  hear  much  music.  Everything  else  follows  in 
the  wake  of  this  original  outfit  and  this  oppor- 
tunity. The  former  has  been  and  is  possessed 
by  many;  the  latter  could  be  secured  by  only  a 
few  until  the  modern  mechanical  player  was  in- 
vented, the  player  which  is  capable  of  rendering 
symphonic  works. 

"Until  such  players  came  upon  the  market,  the 
lover  of  music  could  not  readily  get  into  tonal 
form  that  which  the  composer  has  committed  to 
paper.  Many  years  of  study  were  necessary  to 
the  acquisition  of  technical  ability  to  render  a 
two-hand  or  four-hand  arrangement  of  an  over- 
ture of  symphony.  Still  longer  technical  prepara- 
tion was  necessary  to  the  performance  of  great 
compositions  for  a  solo  instrument.  Obviously, 
such  playing  ability  could  be  acquired  only  by 
those  with  rare  opportunities  and  special  gifts. 
^  "Furthermore,  opportunities  to  hear  per- 
formances of  great  compositions  were  very  few. 
The  zealous  concert-goer,  living  at  a  metropoli- 
tan center,  would  hear  in  a  decade  perhaps  ten 
performances  of  Beethoven's  third  and  fifth  sym- 
phonies, four  performances  of  one  of  Mozart's 
last  three  symphonies,  as  well  as  of  Schubert's 
unfinished  and  Schumann's  first  and  second.  The 
foregoing  estimate  is  too  large  rather  than  too 
small.  During  that  decade  ten  performances  of 
any  single  fugue  of  Bach  would  certainly  not 
have  been  heard  in  public.  The  concert-goer 
might  perhaps  have  opportunities  to  hear  the 
above-named  and  other  symphonies  in  four-hand 
arrangement;  but  this  could  happen  only  if  ac- 
complished performers  were  in  the  circle  of  his 
friends. 

"The  automatic  instrument  has  removed  this 
disability.  The  average  man  can  now  pass  the 
thought-substances  of  musical  masterpieces  in 
review  at  will.  Thus  is  established  the  possi- 
bility of  consistently  developing  power  to  think 
music.  Since  this  power  is  fundamental  to  all 
musical  cultivation,  and  since  its  development  in 
high  degree  is  possible  to  every  one  born  to  the 


OUR  EXCLUSIVE  LINE 


RECORDS 


AT  WHOUESAUE 

F.  BULLENKAIVIP 
922  Columbus  Ave^  N.  Y.  CITY 


language  of  music,  the  automatic  instrument  is 
the  most  serviceable  agent  of  musical  education 
which  has  come  into  being  since  instrumental 
composition  became  independent  of  vocal.  And 
this  would  be  true,  even  if  automatic  instru- 
ments permitted  the  giving  of  no  color  or  ex- 
pression to  renderings, — which  is,  of  course,  very 
far  from  being  the  actual  case. 

"Some  have  thought  that  it  was  an  offense 
against  art  to  permit  an  individual  to  play  upon 
an  automatic  instrument  a  great  work  in  wrong 
tempo  and  with  errors  of  emphasis.  It  is  true 
that,  if  there  were  no  possibility  of  correcting 
earliest  impressions,  there  might  be  a  basis  for 
this  view.  But,  just  as  we  still  are  glad  to 
have  children  memorize  masterpieces  of  liter- 
ature, even  though  they  may  be  incapable  ot 
applying  correct  emphasis  or  of  grasping  fully 
the  significance  of  what  they  are  learning,  so 
should  we  be  glad  to  allow  the  musically  inex- 
peiienced  to  come  in  contact  with  a  great  work, 
even  though  there  may  be  a  certain  distortion 
of  the  original  during  the  period  of  early  ac- 

"Certainly  one  may  safely  opine  that  the  pos- 
sibility of  repeating  this  experience  indefinitely, 
and  of  varying  it  by  the  use  of  a  great  number 
of  masterpieces,  means  the  attainment  of  a 
'good'  before  which  the  so-called  offense  against 
art  dwindles  into  insignificance.  For  one  who 
is  note-perfect  in  his  acquaintance  with  a  great 
work,  the  composer  has  become  a  definite  artis- 
tic personality;  and  the  interpretation  of  that 
work  under  a  great  conductor,  or  at  the  hands 
of  a  great  performer,  can  begin  to  have  its  due 
effect.  To  increase  one's  equipment  and  sus- 
ceptibility in  these  matters  is  obviously  the  chief 
goal  of  all  musical  education.  Hence,  as  we  have 
said,  among  the  agencies  of  musical  education, 
the  automatic  instrument  is  the  most  efficient 
yet  discovered." 


THE  "TRUETONE"  WOOD  DIAPHRAGM. 


The  "Truetone"  wood  diaphragm  recently  in- 
troduced by  the  General  Phonograph  Supply  Co., 
New  York,  now  on  sale,  improves  the  tone  qual- 
ity greatly.  The  World,  after  hearing  the  demon- 
sration,  is  frankly  of  the  opinion  that  the  "re- 
sults are  really  remarkable,"  as  General  Manager 
Henkel  expressed  it.  Further,  those  of  the 
trade  who  have  had  the  same  pleasure,  are  plac- 
ing advance  orders.  According  to  the  company 
the  tendency  of  the  trade  seems  to  be  favoring 
the  wooden  horn,  and  certain  manufacturers  are 
equipping  their  machines  with  the  "Truetone" 
horn  and  concerns  of  prominence  are  arranging 
to  add  the  "Truetone'  wooden  horn  to  their  out- 
fit, negotiating  with  the  General  Phonograph 
Supply  Co.  for  horns  of  special  designs.  The 
company  also  contemplate  having  ready  addi- 
tions to  their  line  of  cabinets,  both  cylinder  and 
disc  which  the  recent  fire  at  the  plant  of  E.  B. 
Jordan  &  Co.,  Brooklyn.  N.  Y.,  temporarily  inter- 
fered with.  Other  arrangements  have  been  made 
however  and  they  are  now  in  a  position  to  fill 
orders  as  received. 


TO  AID  PHYSICAL  CULTURE. 


If  the  scheme  of  a  certain  Newport  young  lady 
becomes  popular  it  will  not  be  very  long  before 
each  course  in  physical  culture  will  be  accom- 
panied by  a  talking  machine  and  supply  of  rec- 
ords of  stirring  two-steps.  Each  gymnasium,  too, 
will  necessarily  be  equipped  with  a  battery  of 
talkers  supplied  with  records  of  the  latest  lively 
airs.  But  there  is  a  reason  for  this  proposed  in- 
novation, as  follows: 

The  young  lady,  who  resides  in  Harlem,  was 
quite  run  down — from  too  much  experience  with 
the  "subway  rush,"  perhap.- — and  her  physician 
decided  that  the  remedy  lay  in  systematic  exer- 
cise. He  advised  her  to  devote  fifteen  minutes 
to  light  calisthenics  each  morning  before  taking 
her  bath.  A  few  mornings  slie  succeeded  in  fol- 
lowing out  orders,  then  came  the  cold  weather 
and  consequent  lack  of  desire  to  get  up  "and 
piance  around  in  the  cold,"  as  she  described  it. 
She  folt  the  need  of  the  exercise,  so  she  hit  upon 
a  new  plan.    She  bought  a  phonograph  and  in- 


stalled it  in  her  bedroom.  Then  when  she  got 
up  in  the  morning  she  turned  on  a  lively  march 
and  proceeded  to  do  her  calisthenics  to  music. 
"It's  easy  now,"  she  told  her  physician.  "I  make 
myself  believe  I'm  doing  it  all  for  fun,  and  I 
really  enjoy  it." 


BASEBALL  SEASON  SOON  OPENS. 


When  the  baseball  season  opens,  one  of  the 
.first  games  to  be  played  by  the  Douglas  Baseball 
Club,  one  of  the  crack  amateur  teams  of  the 
country,  and  largely  recruited  from  the  force  of 
the  Douglas  Phonogr  aph  Co.,  New  York,  will  play 
Yale  College  on  the  Polo  Grounds,  New  York 
City.  They  have  a  date  to  play  in  Saratoga, 
N.  Y.,  also,  and  will  probably  arrange  to  get 
away  with  the  leading  club  at  Albany,  N.  Y.  The 
latter  dating  will  be  arranged  for  by  Wm.  Mc 
Ardle,  of  the  wholesale  traveling  corps  of  the 
Columbia  Phonograph  Co.,  G:neral,  who  is  now- 
covering  the  South. 


HOW  THEY  HELP  THE  DEALER. 

Anyone  who  believes  that  the  interest  of  the 
Victor  Talking  Machine  Co.  in  their  jobbers  and 
dealers  ends  when  the  goods  are  shipped  from 
the  factory,  need  only  to  receive  the  bulletin  ot 
March  records  sent  out  by  that  concern  and  the 
matter  enclosed  therewith  to  have  the  forego'ng 
theory  shattered  completely.  As  a  matter  ox 
fact  the  Victor  Co.  never  relinquish  their  efforts 
in  the  dealer's  behalf.  With  their  March  buiia- 
tins,  for  instance,  they  enclosed  a  reproduction 
of  the  attractive  600-line,  two-column  advertise- 
ment featuring  the  Victor  Victrola  which  slj- 
peared  on  Feb.  28.  As  the  proof  and  list  of 
papers  containing  the  advertisement  were  sent 
out  on  the  15th  of  the  month,  the  dealers  had 
ample  time  to  prepare  suitable  copy  to  appear  on 
the  same  page  as  the  company's  ad.  on  the 
selected  day.  So  much  for  the  campaign  of  pub- 
licity. The  Victor  Co.  also  furnish  lists  of  rec- 
ords in  both  numerical  and  alphabetical  form  for 
the  convenience  of  the  dealer,  and  the  usefulness 
of  such  lists  in  many  instances  can  well  be 
imagined.  The  lists  are  of  such  size  and  shape 
that  they  may  be  pasted  in  the  catalogs  prepared 
in  their  respective  forms  and  are  thus  turned 
into  permanent  directories. 


The  Rinker  Music  Co.,  piano  and  talking  ma- 
chine dealers  of  La  Fayette,  Ind.,  moved  into  a 
new  store  commodious  and  well  arranged,  on 
January  1. 


The  Indestructible  Phonographic  Record  Co.. 
of  Albany,  N.  Y.,  have  arranged  for  increasing 
their  present  plant  to  about  eight  times  its  pres- 
ent capacity  in  order  to  cope  with  the  expansion 
of  their  business. 


Edison's  New  Model 
Phonographs  on  Ex- 
hibition at  our  Sales- 
rooms, 

32  East  14th  Street 


anc 


1  26  University  Place 

(Wohlesale  Elxclusively) 


S.  B.  DA  VEGA  CO. 

NEW  YORK 


THE  TALKING  MACHINE  WORLD 


47 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY.  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

Business  Has  Not  Improved  as  Much  as  Was 
Expected — West  of  England  in  Best  Shape — 
Confidence,  However,  Being  Restored — Disc 
Records  Show  a  Steady  Advance  in  Popu- 
larity— New  Concern  in  the  Field — Imports 
of  Talking  Machines  to  Canada — Concerts  at 
Crystal  Palace — Italian  Talking  Machine  Co. 
Introduce  New  Machine — Religious  Feeling 
Stimulated  by  Talking  Machine — Business 
in  India — Artistic  Ideas  in  Show  Cards — In- 
terestng  Chat  with  Thomas  Graff  Regarding 
Business  of  National  Co. — Columbia  Co.'s 
Artistic  Publicity — ^Annual  Leipsic  Fair — 
Latest  Clarion  Records — Great  Singers  for 
New  York — Change  in  Edison  Horn  Equip- 
ment— News  from  the  Provinces. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  March  8,  1908. 

From  reports  gathered  among  dealers  and  the 
trade  generally  during  the  last  few  weeks,  it  is 
obvious  that  the  outlook  of  a  month  back  is  not 
so  bright  now  as  it  was  then.  Business  has  not 
improved  quite  as  much  as  was  expected,  and 
while  trade  is  not  on  the  decline,  it  is  precious 
near  marking  time  just  now. 

This  condition  of  things  seems  .  to  be  fairly 
general  throughout  the  Kingdom,  and  more  cer- 
tainly so  in  the  northeastern  counties.  In  quar- 
ters where  we  do  find  a  good,  all-round  trade 
exists  it  is  usually  counterbalanced  by  a  corre- 
sponding depression  in  other  districts. 

The  "West  of  England,  fortunately,  is  in  quite 
a  flourishing  condition  just  now,  and  there 
is  an  absence  of  that  industrial  trouble 
which  so  easily  disturbs  the  confidence 
of  the  spending  classes.  In  this  quarter, 
therefore,  we  find  that  dealers  are  bet- 
ter off  than  their  brethren  'way  up  north, 
more  especially  those  counties  compassed  N.  E., 
where  shipbuilding  and  engineering  are  the  chler 
support  of  the  working  population.  These  in 
dustries  are  in  rather  a  bad  state  at  present, 
owing  either  to  lack  of  work,  or,  on  the  other 
hand,  threatened  union  and  outside  labor  dis- 
putes, which,  through  creating  nervousness 
among  the  workmen,  has  been  distinctly  felt  in 
the  bearing  it  has  exercised  upon  the  talking 
machine  industry.  Sales  have  naturally  dropped, 
and  while  for  the  moment  general  depression 
has  resulted,  there  are  signs  of  a  favorable 
change  in  the  near  future.  As  I  foreshadowed 
last  month,  these  trade  upheavals  are  but  of  a 
temporary  character  only,  and  even  as  I  write 
news  comes  to  hand  of  a  very  probable  early 
settlement  of  the  threatened  great  strike  in  the 
engineering  trade,  which  employs  many  thou- 
sands of  skilled  workmen.    And  now  that  confi- 


dence is  soon  to  be  restored,  the  people  will  loosen 
their  purse  strings  and  spend  money  more  free- 
ly. And  this  is  where  the  dealer  comes  in.  A 
little  hard  thinking  will  surely  result  in  the 
making  of  good  preparations  to  catch  and  induce 
the  people  to  spend  their  money  in  machines  or 
records.  Get  your  store  arranged  in  a  more 
effective  manner,  brighten  up  the  place;  there  is 
always  room  for  improvement,  especially  in 
dressing  your  window.  An  effective  window 
show  is  a  dealer's  most  powerful  argument  to 
make  custom.  You  can  never  be  too  original 
in  such  matters,  and  the  more  concentrated 
thought  you  bring  to  bear,  the  more  effective 
window  display  you  will  make.  Were  all  deal- 
ers to  work  along  these  lines,  and  constantly 
improve  the  window  attraction,  better  than  is 
done  in  hundreds  of  instances,  think  what  a 
grand  advertising  value  it  would  have.  Here, 
there  and  everywhere  the  bright  light  of  the 
talking  machine  retailer  would  shine  out,  an 
almost  irresistible  inducement  to  passers-by  to 
step  inside  and  hear  their  favorite  music.  Now, 
think  it  over  and  see  if  you  can't  make  a  better 
display  right  away. 

Disc  Record  Sales  Increase. 

Disc  record  sales  continue  to  show  a  steady 
advance  over  cylinders,  and  while  phonograph 
popularity  is  certainly  not  on  the  wane,  it  is  an 
incontestable  fact  that  they  are  not  making  any 
notable  advance,  but  on  the  other  hand,  in  com- 
parison with  disc  sales,  cylinder  records  are  un- 
doubtedly losing  ground. 

Marcophone  Co.  Organized. 

A  newcomer  in  the  field  is  the  Marcophone 
Co.,  with  a  capital  of  £1,000,  formed  to  manu- 
facture talking  machines,  etc.  Their  offices  are 
located  at  Queen  street.  Hammersmith. 

Decision  Is  Reserved. 

After  pleadings  and  legal  arguments  by  re- 
spective counsel,  the  oflicial  referee  reserved  his 
decision  in  the  action  of  the  Edison-Bell  Co.  vs. 
the  National  Phonograph  Co.,  which  had  been 
referred  to  him  for  inquiry  as  to  the  amount  of 
damages  the  plaintiffs  had  suffered  from  the 
publication  of  a  circular  by  the  defendants  to 
the  effect  that  no  other  firm  had  a  right  to  use 
the  name  Edison.  At  the  time  of  the  action  the 
judge  held  that  the  circular  was  libelous  and 
directed  inquiry  as  to  damages.  Much  interest 
will  center  in  the  official  referee's  finding. 

Canada's  Imports  of  Talking  Machines. 

The  value  of  talking  machines  and  accessories 
imported  by  the  Canadians  during  nine  months 
amounted  to  just  over  £18,000,  but  the  most 
interesting  part  of  the  returns  lies  in  the  fat 
duty — £5,333 — which  the  government  levied  on 
this  head.  Preference,  however,  is  now  offered 
to  English  manufacturers,  which  encouragement, 


we  trust,  will  stimulate  renewed  endeavors  on 
their  part  to  make  a  stronger  footing  In  this 
market. 

March  List  of  Edison  Bells. 

In  the  March  list  of  Edison-Bell  records,  we 
notice  some  new  issues  of  the  well-known  old 
standards  "Calvary"  -and  "Ever  of  Thee,"  which, 
in  the  matter  of  recording,  are  well  up  to  the 
excellent  quality  maintained  by  this  company. 
By  the  way,  the  Edison-Bell  people  announce 
the  forthcoming  issue  of  a  new  process  cylinder 
record  which  is  to  sell  only  at  a  shilling.  It 
will  be  particularly  distinguishable  by  a  prettily, 
yet  very  effectively  designed  box,  which  has  re-' 
cently  been  the  subject  of  an  interesting  design 
competition  among  dealers.  Generous  prizes 
were  offered  for  those  designs  which  the  com- 
pany consider  best,  but  at  the  time  of  writing 
no  decision  has  been  announced. 

City  Manufacturing  Co.'s  Business. 

Excellent  business  is  reported  by  the  City 
Manufacturing  Co.,  of  56  City  Road,  E.  C,  who 
are  well  to  the  fore  of  late  in  issuing  some  at- 
tractive publicity  pointers.  A  recent  one  to 
hand  consists  of  a  nicely  illustrated  list  showing 
a  variety  of  styles  in  cabinets  ranging  in  price 
from  120s.  down  to  35s.;  good  quality  and  work- 
mmship  is  apparent,  and  these  goods  can  be 
recommended  to  the  trade  with  every  confidence. 
Ot'ier  articles  mentioned  on  their  list  include 
^As2  record  carrying  cases,  adaptable  and  useful 
wire  racks  for  cylinder  and  disc  records,  and 
various  sizes  in  disc  record  albums.  This  com- 
pany has  been  established  quite  recently,  yet 
they  are  making  great  headway;  their  latest 
capture  being-  to  secure  the  sole  agency  for  the 
United  Kingdom  of  the  products  issued  by  that 
well  known  Swiss  house,  Mermoid  Freres,  whose 
goods  are  famed  for  general  good  value.  The 
agency  should  prove  very  valuable  in  the  hands 
of  the  City  Mfg.  Co.,  and  we  have  pleasure  in 
congratulating  them  upon  their  latest  acquisition. 

Concert  at  the  Crystal  Palace. 

On  the  occasion  of  the  Hearts  of  Oak  concert 
at  the  Crystal  Palace,  a  grand  concert  Pathe- 
phone  provided  the  music,  and  was  the  chief 
attraction  of  a  very  enjoyable  entertainment. 
A  variety  of  selections  were  given — some  classi- 
cal, some  sentimental,  others  comic;  yet  they 
mostly  all  met  with  a  good  reception  from  an 
audience  comprising  all  classes  of  the  commun- 
ity. Such  is  the  wide  power  of  a  good  talking 
machine  in  the  matter  of  musical  educatioai! 

A  New  Machine  to  be  Introduced: 

After  the  principle  of  the  "Simp,"  a  new  ma- 
chine will  shortly  be  placed  on  the  market  by 
the  Italian  Talking  Machine  Co.,  of  good  quality 
but  cheaper  in  price.  Mr.  St.  Dyktor  also  tells 
me  that  he  is  fitting  up  an  attractive  shop  in 


Missing -A  Weil-Known  Dealer'^ 

DESCRIPTION:  Considered  a  good  business  man,  has  fine  store,  smart,  of  great  intellectual  capacity,  up-to-date,  and 
unusually  alive  to  every  possibility  and  right  there  when  it  touches  his  pocket.  Our  books  show  that  we  missed 
him  when  we  mailed  out  particulars  of  TAVORITE  RECORDS  the  last  month  or  two. 

We  Believe  It's  You !    If  That's  So  ?    You're  Just  Missing 

your  life's  great  opportunity.  We  can  help  you  to  just  get  bigger  profits  than  ever  before,  and  no  bad  stock.  But  you 
must  write  us.  If  you  don't  the  probability  is  j-our  neighbor  will  be  getting  a  bigger  safe  (instead  of  j'ou).  Ninety-nine 
per  cent,  of  talking  machine  dealers  w^e  know  want  to  make  their  pile.  We  don't  worry  much  over  those,  but  it's  that 
odd  one  we  want  to  find.    He  is  missing  to  his  own  disadvantage. 

IF  THE  MISSING  DEALER  IS  A  FRIEND  OF  YOURS 


we  shall  be  very  much  obliged  if  you  will  send  us  his  name  and  address.  It  is  important 
that  we  write  him.      Communications  will  be  esteemed  and  should  be  addressed  to 

The  International  Favorite  Record  Co.,  Ltd.  (ot  Gt.  Britain) 


45  CITY  ROAD,  LONDON,  E.  C. 


213  DEANSGATE,  MANCHESTER 


48 


THE  TALKING  MACHINE  WORLD. 


FROM   OUR  LONDON   HEADQUARTERS- (Continued. 


THE 


ff 


GRADUATED  FLEX 
DIAPHRAGM 

Built  Like  a  Wheel 

I  Fully  Protected  I 

Gives  a  Living  Reproduction 

The  loudest,  sweetest  and 
most  natural  yet  obtained. 

Hear  what  users  say  of  it : 

"...  The  gentleman  that  I  fitted  an  'Kxhi- 
bition*  box  with  one  said  there  is  not  the  slightest 
doubt  that  it  is  louder,  clearer  and  more  natural.  The 
gentleman  was  not  a  novice  either.  He  has  pos- 
sessed a  gramo  about  10  3'ears,  always  discarding 
old  and  having  the  best  on  the  market,  and  pos- 
sesses about  5,000  records,  so  he  ought  to  know." 

"I  have  fitted  and  tested  the  'Flex'  Diaphragm 
received  from  you  for  Edison  'C'  Repro,  and  find 
the  results  more  than  fulfils  expectations,  be- 
ing an  improvement  on  both  mica  and  carbon,  as  it 
is  louder,  clearer  and  sw^eeter  in  tone  and  a  more 
natural  reproduction  than  either  of  the  above,  espe- 
cially in  the  heavier  notes;  in  fact,  the  best  before 
the  public." 

Price  for  Edison  Model  "C,"  with  cross  head,  2  or  50c. 
Price  for  "  Exhibition  "  or  other  disc  sound- 
boxes, or  large  Phono.  Speakers,  -  4/orSl.OO 

POST    FREE  ANYWHERE 

Fitting  and  testing  if  required)  all  sizes,  extra  1/. 

Literature  and  Testimonials  from  the  Sole 
Licensee : 

DAWS  CLARKE 

Longford  F*  1  a  c  e  ,  L^ongsight 
IVIanchester,  Eng. 


High  Holborn  -n-hicli  will  serve  the  double  pur- 
pose of  a  retail  establishment  and  offices. 

The  Auxetophone  in  Carnival. 

The  Auxetophone  now  does  occasional  duty  at 
the  ice  carnivals  held  in  Switzerland,  as  it  is 
found  that  with  a  temperature  several  degrees 
below  freezing  point  the  local  orchestra  stand 
the  chance  of  a  cold  death,  so  to  speak,  or  at  any 
rate,  their  enthusiasm  is  so  much  on  a  par  with 
the  temperature  that  it  is  quite  impossible  to 
skate  to  the  spasmodic  wails  of  the  trombone. 
Through  the  agency  of  Sidney  Dixon,  the  Gramo- 
phone Co.'s  best  instrument  was  requisitioned, 
and  it  responded  with  such  good  results  that 
the  carnivals  are  now  said  to  be  more  popular 
than  ever. 

A  Valuable  Piano. 

Failing  to  get  any  music  out  of  an  old  dilapi- 
dated piano  purchased  at  an  auction  sale,  a 
woman  got  her  son-in-law  to  take  it  to  pieces. 
He  was  thinking  it  a  profitless  job  when,  lo  and 
behold!  hidden  among  the  wires  was  found  notes 
to  the  value  of  over  £1,000! 

Won  Golden  Opinions. 

The  Pathe  concert  at  the  Albert  Hall  last 
month  won  golden  opinions  from  several  of  the 
leading  newspapers,  who  devoted  good  space  in 
reporting  same.  Path6  Freres  have  now  em- 
bodied these  views  in  a  neat  pamphlet  which 
dealers  may  have  for  the  asking. 

•  Talker  a  Religious  Inspirer. 
In  spite  of  the  many  diverse  uses  to  which  the 
talking  machine  attains,  it  is  not  often  the  sub- 
ject of  religious  inspiration,  and  so  the  follow- 
ing short  account  of  Its  leading  part  in  a  ser- 
mon will  be  of  much  interest.  It  was  on  the 
occasion  of  an  evening  concert  at  the  Marylebone 
Presbyterian  Church,  and  which  was  catered  for 
exclusively  by  Odeon  records.  The  latest  Odeon 
disc  machine  was  used.  Orchestral,  band,  vocal, 
violin,  and  other  solos  of  a  classical  and  senti- 
mental nature  provided  a  splendid  entertain- 
ment, which  was  very  heartily  appreciated  by  a 
large  gathering  of  people.  During  the  interval 
the  Rev.  George  Hanson  gave  a  short  address, 
the  main  theme  of  which,  he  said,  was  inspired 
by  the  wonderful  instrument  that  they  had  just 
listened  to,  which,  remarkably  faithful  as  it  was. 
suggested  to  him  a  still  more  natural  record — 
that  of  the  memory,  of  which  we  were  all  en- 
dowed. The  principle  of  right  and  wrong  should 
be  as  Indelibly  engraved  thereon  as  were  the  im- 
pressions of  our  great  singers'  voices  on  the 


Odeon  record,  and  in  time  of  temptation  we 
should  not  forget  to  turn  on  the  lever  of  our 
memory  record  of  what's  right! 

Mme.  Melba  Returns  to  England. 

Mme.  Melba  has  returned  to  the  hospitable 
shores  of  old  England,  from  Australia,  where 
she  has  visited  all  the  principal  centers  in  her 
official  capacity. 

Ireland's  New  Birth. 

Ireland  has  suffered  for  a  good  many  years 
from  the  domination  of  political  parties  whose 
opinions,  once  the  result  of  fresh  thought,  have 
now  become  gramophone  records  of  the  minds 
of  dead  generations. 

Beka  Co.'s  Big  Indian  Business. 

O.  Ruhl,  London  agent  for  the  Beka  Co.,  ot 
Berlin,  states  that  his  company  are  doing  an  ex- 
tensive business  in  India,  and  other  countries 
abroad,  and  in  consequence  the  home  market  of 
late  has  been  rather  neglected  in  the  matter  of 
new  Issues  of  English  pieces.  It  is  good  to  learn, 
however,  that  several  excellent  and  popular 
selections  have  recently  been  recorded  in  Lon- 
don, which  the  trade  may  expect  to  receive  inti- 
mation of  shortly,  through  the  usual  channels. 
In  Lindstrom  machines  Mr.  Ruhl  is  experiencing 
a  satisfactory  demand. 

Gramophone  in  the  Theaters. 

The  gramophone  is  now  quite  a  feature  in 
several  of  London's  principal  theajters.  The 
waiting  preceding  the  performances  and  during 
the  intervals,  which  to  some  people  used  to  be 
a  tedious  matter,  is  so  no  longer,  inasmuch  as 
the  latest  records  are  now  played  nightly  to  the 
people,  who  receive  each  selection  with  great 
applause.  So  successful  has  the  innovation 
proved  that  we  may  expect  to  see  it  more  widely 
adopted  by  stage  managers  in  the  near  future. 

New  Batch  of  Artistic  Ideas. 

The  Pathe  Co.  have  issued  a  batch  of  artistic 
ideas  for  show  cards  which  should  considerably 
help  the  dealer  in  drawing  public  attention  to 
Pathe  goods.  It  seems  to  me  that  retailers  do 
not  appreciate  such  deserved  efforts  to  help 
along  their  sales.  Much  time  and  expense  is  ex- 
pended on  these  publicity  matters,  and  it  would 
be  pleasant  to  see  more  dealers  make  good  use 
of  anything  that  is  likely  to  induce  custom. 
The  Pathe  show  cards  are  admirably  carried  out 
and  very  artistic. 

Multum  in  Parvo. 

Some  people  are  so  exacting  that  when  oppor- 
tunity knocks  they  want  her  to  send  in  a  card. 


A  Chat  With   Mr.  Thos.  Graff. 

In  the  course  of  a  recent  interview  with  your 
correspondent,  Thomas  Graff,  head  of  the  Euro- 
pean branches  of  the  National  Phonograph  Co., 
had  some  interesting  things  to  say  in  regard  to 
the  future  policy  of  his  company.  Briefly  re- 
ferring to  the  changes  in,  and  consequent  in- 
creased cost  of,  the  Edison  phonograph  outflts 
(full  particulars  of  which  are  printed  elsewhere 
in  this  department),  Mr.  Graff  mentioned  that 
this  new  departure  has  been  very  favorably  re- 
ceived by  the  trade  generally,  who  appreciate 
the  importance  of  substituting  a  larger  horn 
than  that  at  present  supplied.  It  has  been  said 
that  in  view  of  the  growing  popularity  of  discs, 
any  rise  nn  the  price  of  phonographs  just  now 
might  tend  to  hamper  their  sales,  but  be  it  re- 
membered that  proportionally  better  and  greater 
value  is  offered,  and  we  think  few  business  men 
will  disagree  with  the  view  that  the  increased 
cost  is  more  than  counterbalanced  by  the  very 
considerable  improvements  which  the  company 
have  introduced. 

Mr.  Graff  further  states  that  it  is  their  inten-. 
tion  to  transfer  the  recording  department  and 
clerical  staff  from  Clerkenwell  Road  to  the 
Willesden  factory,  where  the  necessary  altera- 
tions and  fixtures  are  now  being  attended  to. 
The  removal  will  take  place  in  a  few  weeks' 
time,  and  it  is  more  than  likely  that  the  old 
Clerkenwell  premises  which  have  housed  the 
company  for  so  many  years  will  be  abandoned 
altogether  in  favor  of  a  more  convenient  depot 
in  the  West  End  of  London.  Thus  by  centralliz- 
ing  practically  the  whole  of  the  work  at  Willes- 
den, the  company  will  save  time  in  many  ways, 
much  to  the  advantage  of  thg^  clients.  These 
important  matters — not  to  lose  sight  also  of  the 
price  reduction — have  been  inaugurated  during 
Mr.  Graff's  directorate  of  the  National's  affairs 
this  side  of  the  water,  and  needless  to  say  they 
have  created  many  initial  difficulties,  which, 
however,  have  been  successfully  overcome  by  Mr. 
Graff's  tactful  administration  of  such  matters. 
Present  trade  conditions  were  said  to  be  satis- 
factory, all  things  considered,  and  the  future 
holds  out  good  prospects  of  a  considerable  all- 
round  trade  increase  in  both  machines  and  rec- 
ords. 

Columbia  Co.'s  Artistic  Catalog. 

Another  edition  of  the  artistic  catalog  of  Co- 
lumbia 12-inch  discs  is  iust  out  of  the  press. 
The  cover  presents  the  portrait  of  Miss  Ruth 
Vincent  in  a  striking  setting,  and  inside  are 


it 


There's  Money  in  Them 


STERLING  RECORD 


"  STERLING  "  "  SPECIAL"  Records  are  the  only  records  you  can 
obtain  which  enable  you  to  say  to  your  customers :  "  These 
are  the  greatest  value  in  cylinder  records  in  the  world."  You 
can  say  this  because  the  "  STERLING"  "SPECIAL"  is 

"THE  RECORD  THAT'S  HALF  AN  INCH  LONGER 


99 


No  other  cylinder  offers  such  good  value,  no  other  cylinder  has 
ever  caused  such  a  sensation  by  its  sheer  merit  as  well  as  its 
increased  length.  No  other  record  will  sell  so  freely  among 
your  customers.  No  other  record  needs  so  little  introduction. 
"  STERLING  "  "  SPECIAL"  RECORDS  will  fit  any  standard 
make  of  Phonographs. 


Prioa  1m. 
(25  Cantm) 
Llbaral  DIacount 
tor  Expori 


The  Russell  Hunting  Record  Co.,  Ltd. 

13,  15  and  IT  Clty^  Road,  I_ondon,  EZ.  C,  England 

Australasian  Representative.  H.A.  PARKER.  19  Hnnter  St..  Sydney.N.  S.W 


THE  TALKING  MACHINE  WORLD. 


49 


FROM  OUR  LONDON  HEADQUARTERS- (Continued). 


photographs  of  other  leading  contributors  to  this 
special  Columbia  series,  including  Taurino  Par- 
vis,  Anton  van  Rooy  and  David  Bispham.  Be- 
sides the  notable  selections  by  these  and  other 
foremost  vocalists,  the  catalog  contains  some  par- 
ticularly choice  band  numbers — famous  over- 
tures, popular  marches,  etc. — by  such  distin- 
guished musical  organizations  as  the  Banda 
Espafiola,  etc. 

New  York  Getting  All  the  Great  Singers. 

America's  drain  upon  European  opera  artists 
.is  causing  some  alarm  and  discussion  on  the 
Continent.  Both  German  and  Italian  directors 
bewail  the  emigration  of  all  the  best  singers  to 
New  Yorlt,  but  recognize  their  inability  to  com- 
pete with  the  enormous  salaries  paid  on  the  other 
side.  It  is  said  that  when  the  Italians  want  to 
hear  their  great  singers  they  have  either  the 
choice  of  crossing  the  Atlantic  or  listening  to 
gramophone  records.  The  latter  should  be  a 
good  solution,  and  could  be  indulged  in  in  private. 

Ideal  Now  the  Idelia. 

The  National  Phonograph  Co.  have  announced 
that  in  consequence  of  certain  difficulties  in 
registering  the  name  "Ideal"  in  connection  with 
phonographs,  their  new  machine  will  in  future 
be  sold  only  under  the  title  of  "Idelia." 

Some  Deserved  Criticisms. 

No.  3  wholesale  trade  tally  comes  to  hand  from 
the  American  Talking  Machine  Co.  Apart  from 
the  usual  catalog  of  talking  machine  goods,  it 
contains  some  pertinent  observations  to  that 
class  of  dealer  who  places  his  stock  orders  else- 
where, while  making  a  convenience  of  the  com- 
pany to  obtain  such  things  as  a  few  screws  or 
wheels,  which  orders  very  obviously  cause  more 
trouble  than  they  are  worth  to  execute.  The 
company  state  that  while  disclaiming  any  inten- 
tion of  making  arbitrary  or  offensive  regulations 
in  their  business,  they  feel  that  any  bona  fide 
dealer  should  give  them  a  portion  of  the  more 
profitable  part  of  his  orders,  as  they  decline  to 


be  made  use  of  for  accommodation  only.  No 
apology  is  needed  for  this  "straight  talk,"  be- 
cause genuine  dealers  and  business  men  gener- 
ally will  respect  it.  There  can  he  no  doubt  that 
the  American  Talking  Machine  Co.  deserve  great 
credit  for  initiating  such  a  firm  attitude  toward 
those  retailers  who  keep  practically  no  stock  and 
yet  stand  in  competition  with  the  man  who  racks 
extensively  from  month  to  month.  It  is  unfair  to 
encourage  such  dabblers  in  the  trade,  and  we 
sincerely  hope  other  factors  will  not  hesitate 
to  emulate  the  good  example  set  them. 

Gramophone  Co.  Reduce  Price  of  Records. 

Owing  to  the  erection  of  their  new  factory  at 
Hayes,  and  the  economy  thus  effected  in  the 
manufacture  of  records,  the  Gramophone  Co. 
have  announced  a  reduction  of  price.  Records 
which  formerly  cost  7s.  6d.  for  12-inch,  and  5s. 
for  10-inch  are  now  to  be  sold  to  the  public  at 
5s.  6d.  and  3s.  6d.,  respectively.  A  generous  ex- 
change offer  is  made  to  the  trade,  and  agents 
will  be  credited  with  the  difference  in  prices  on 
all  records  they  may  have  in  stock. 

The  Annual   Leipsic  Fair. 

The  annual  Leipsic  Fair,  held  during  the  first 
week  in  March,  is  being  well  attended  by  lead- 
ing members  of  the  trade  from  England,  but 
particulars  cannot  be  given  until  our  next  issue. 

Some  Grand  Opera  Literature. 

"Grand  Opera  at  Popular  Prices"  is  the  appro- 
priate legend  which  appears  on  the  cover  of  a 
new  catalog  of  grand  opera  disc  records  just  put 
out  by  the  Columbia  Phonograph  Co.  These 
discs  present  the  best  work  of  the  brightest  stars 
in  the  operatic  firmament.  The  design  of  the 
cover  at  once  appeals  to  opera  lovers,  for  it  gives 
a  faithful  picture  of  the  British  home  of  grand 
opera,  Covent  Garden  Theater.  This  is  repro- 
duced from  a  pencil  drawing  and  thus  has  the 
artistic  effectiveness  of  an  etching  in  contrast 
with  the  black  ink  letter  ng.  The  catalog  may 
be  had  for  the  asking. 


New  Artists  Making  "Favorite"  Records. 

Last  week  the  International  Favorite  Record 
Co.  were  very  busy  recording  quite  a  number  of 
new  British  selections  at  their  London  headquar- 
ters, 45  City  Road.  Several  new  artistes,  well 
known  in  European  musical  circles,  will  appear 
in  this  list,  which,  no  doubt,  will  have  been 
issued  to  dealers  by  the  time  these  lines  appear 
in  print.  The  continued  popularity  of  the  "Fa- 
vorite" records  was  further  demonstrated  on  the 
occasion  of  a  talking  machine  concert  held  this 
-month  at  the  Battersea  Town  Hall,  and  where 
only  "Favorites"  were  used.  A  generous  pro- 
gram was  provided  by  the  company,  and  the  re- 
ception accorded  the  various  selections  was  par- 
ticularly hearty,  seeing  that  most  of  the  pieces 
drew  encores  again  and  again;  one  record  being 
called  for  no  less  than  six  times! 

Good  Record  of  a  Popular  Song. 

The  Columbia  Co.'s  capital  record  of  "She's  a 
Lassie  from  Lancashire"  is  a  first-rate  presenta- 
tion of  this  most  popular  song  of  the  hour. 
Being  sung  by  a  Lancashire  man,  as  only  a  "Lan- 
cashire Lad"  can  sing  it,  there  is  an  attractive 
distinctiveness  about  this  Columbia  record,  and 
the  excellent  descriptive  accompaniment,  intro- 
ducing the  clatter  of  clogs  and  the  clang  of  the 
factory  bell,  contributes  a  further  charm. 

Latest  List  of  Clarion  Records. 

The  February  list  of  "Clarion"  records  to  hand 
includes  fourteen  good  titles — all  sellers,  if  only 
from  the  point  of  quality.  There  are  two  band 
and  two  orchestral  pieces,  a  banjo,  and  one  oboe 
solo,  while  the  song  issues  cover  no  less  than 
seven  good  titles,  and  one  hymn  entitled  "Faith 
of  our  Fathers,"  by  Edgar  Coyle.  Among  the  ar- 
tistes are  such  well-known  names  as  Woolmer 
Young,  Pete  Hampton,  C.  Lester,  Albert  Marsh 
and  others.  The  good  tonal  qualities  identified 
with  the  Premier  Co.'s  product  is  well  main- 
tained in  the  February  catalog  of  records,  and 
we  feel  sure  that  dealers  will  appreciate  the  com- 


THE  iTALIHN  THLKING  MfteHlNE  60..  Ltd. 
Every  Up-to-date  Dealer  must  stock  the  "Simp" ! 

WHY!    Because  the  "  Simp"  is  the  latest  marvel  of  the  world.    Because  the  "Simp"  reproduces 
faithfully  the  living  human  voice  within  the  true  meaning  of  the  word.    Because  the  "Simp"  is  the  limit. 
We  Guarantee  : 

No  more  nasal  tones,  no  more  unnatural  notes,  no  more  hoarse  and  metallic  sounds,  no  more  rasping 
vibrations;  nottiing  but  a  natural  clear,  loud,  rich,  full,  harmonious  and  mellow  tone.  The  " Simp  "  gives 
the  true  tone,  the  power  and  modulation  of  an  orchestra. 


The  "SIMP"  Disc  Machine. 

Retail  Price  from  £6  12s.  to  £  18. 


The  "  Simp  "  eclipses 
all  well-known  Cabi- 
nets and  Disc  Ma- 
chines at  three  times 
the  price. 


The   "SIMP"  Diaphragm. 

(  With  a  small  trumpet  i  Retail  Price,  £  1  10s.  6d. 


Thrice  louder,  clearer,  and  sweeter  than  any  detachable 
reproducer  on  the  market  to-day. 

It  fits  any  disc  machine  and  it  trebles  its  value  to  the  owner. 


A.SK    FOR    THE    PSIEW  CATALOGUE. 

DEALERS— ?ush  only  the  "Simp"  and  you  will  do  the  best  business.   This  machine  brings  the  fortune  to  you.   DON'T  MISS  IT. 

Exclusive  agency  wonJd  he  given  to  reliable  Urm  in  country  where  we  are  not  represented. 

'%:^tZf^lS^  ST.  DYKTOR,  9,  Callhorpc  St.,  Gray's  Inn  Road,  London,  W.C. 


50 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- (Continued). 


pany's   praiseworthy  efforts   in   this  direction. 

Factored  by  American  Talking  IVIachine  Co. 

Pathe  11  in.  discs  and  the  "Clarion"  record  is' 
now  factored  by  the  American  Tallying  Machine 
Co.,  who  state  that  the  demand  for  these  prod- 
ucts is  very  satisfactory. 

Important   Letter  from   National  Co. 

The  National  Phonograph.  Co.  have  sent  out  the 
following  notice  of  change  in  horn  equipment 
and  list  prices  of  Edison  phonographs:  "Begin- 
ning April  15,  1908,  all  Edison  phonographs  will 
be  equipped  with  a  horn  support  and  solid  metal 
polygonal-shaped  horn,  somewhat  different  from 
any  now  on  the  British  market.  The  horns  will 
be  19  inches  long,  bell  11  inches  in  diameter; 
they  will  be  finished  in  black,  with  gilded  deco- 
ration, and  present  a  very  neat,  as  well  as  at- 
tractive appearance.  They  will  also  produce  bet 
ter  and  more  satisfactory  results  phonographi- 
cally.  It  is  a  well  known  and  established  fact 
that  for  several  years  the  price  of  all  material, 
as  well  as  labor,  used  in  the  construction  of  me- 
chanical and  musical  instruments  has  constantly 
increased;  and,  although  we  have  therefore  con- 
sidered raising  the  prices  of  phonographs  to  meet 
this  increase  in  cost  of  manufacture,  we  have 
withheld  doing  so  up  to  the  present  time.  Now, 
however,  that  we  are  going  to  supply,  at  a  still 
further  increase  in  cost,  a  larger  horn  and  horn 
support,  we  are  compelled  to  do  so,  and,-  begin- 
ning April  15,  1908,  the  list  prices  of  the  different 
types  of  Edison  phonographs,  including  horn  and 
horn  support,  will  be  as  follows:  Gem,  £2  12s.; 
Standard,  £4  15s.;  Home,  £7;  Triumph,  £11  lis.; 
Balmoral,  £14  14s.;  Conqueror,  £17  17s.;  Alva, 
£17  17s.  Discounts  to  factors  and  dealers  will 
remain  the  same  as  at  present.  No  changes  will 
be  made  in  equipment  of  prices  of  the  "Idelia" 
and  slot  machines  of  any  style. 

Factors  and  dealers  having  a  stock  of  machines 
on  hand  April  15  must  equip  them  with  the  new 
hern  and  horn  support  and  sell  them  at  the 
increased  prices.  To  enable  them  to  do  this,  we 
will  supply  the  horn  and  horn  support  separately 
from  machines,  at  the  prices  given  below,  these 
prices  being  subject  to  regular  machine  dis- 
counts; i.  e.,  horn  and  born  support  for  Gem  ma- 
chine at  10s.,  each  list;  horn  and  horn  support 
for  Standard,  Home,  Triumph.  Balmoral.  Con- 
queror or  Alva,  at  lis.,  each  list.  Dealers  should 
order  from  their  factors,  and  the  factors  from  us. 

We  expect  to  be  able  to  begin  delivering  ma- 
chines with  the  new  equipment  on  or  about 
March  20,  but  it  must  be  distinctly  understood  that 
such  outfits  must  not  be  sold  to  users  until  on  or 
after  April  15.  There  will  be  no  objection,  how- 
ever, to  a  factor  supplying  them  to  dealers  prior 
to  that  time,  provided  it  is  understood  and 
agreed  to  that  they  cannot  be  put  on  sale  until 
that  time.  To  meet  requirements  up  to  April 
15,  we  will  continue  filling  orders  with  the  pres- 
ent equipment,  unless  instructed  otherwise.  Be- 
ginning March  5,  we  hope  to  be  in  a  position  to 
supply  sample  outfits  complete,  to  such  factors  as 
may  desire  them,  or  to  show  ^nem  what  the  new 


SELF   MANUFACTURED  "S"  LINES 


SCREWS  made  to  order  for  all 
patterns  sent  in. 

SOUND    BOX   SCREWS  for 
any  make. 

SOUND  ARMS  (Cheap.) 

SOUND  BOXES  (Cheap). 


STYLUS  BARS. 

SAPPHIRES  for 

all  types. 

SAPPHIRES  in 

steel  holder 

(needle  sapphires\  and 

other  extra 

good  "S" 

Lines. 

» Y  TO 

RAlJXH,""~TxPo"Rr^**'*  London,  E.C, 

Lloyd's  Chambers,  27-29  Worship  Street 

NOTE    NEW  MDHRBSS 


horn  and  crane  will  be.  If  you  desire  samples 
sent  you,  please  place  your  order  immediately, 
plainly  specifying  thereon:  "One  each  Grem, 
Standard.  Home  and  Triumph  machines  equipped 
with  new  style  horn  and  horn  support";  or, 
should  you  not  want  all  of  these  different  styles, 
specify  just  which  particular  types  you  do  want. 
To  provide  against  delay  in  supplying  extra  horns 
and  supports  for  machines  on  hand,  we  should 
thank  dealers  to  notify  their  factors  and  factors 


to  notify  us  on  March  5,  as  to  the  approximate 
number  of  each  style  they  will  require  on  April 
15,  and  would  suggest  your  placing  orders  for 
them  as  soon  after  March  5  as  possible." 

Concerned  Over  Mr.  Edison's  llliness. 
"We  have  received  a  cable  report  this  month 
which  states  that  Mr.  Edison  has  recently  under- 
gone an  oi>eration  for  mastoiditis.  If  such  is  the 
case  we  sincerely  trust  that  he  is  by  now  well  on 
the  road  to  recovery. 


TRADE  REPORTS  FROM  THE  PROVINCES. 


MANCHESTEEr-DISTRICT  NOTES. 


Manchester,  March  4,  1908. 
Trade  around  Manchester  during  the  past 
month  has  been  unsettled.  There  are  no  special 
features  to  report,  generally,  speaking.  The  ques- 
tions of  the  day  that  are  being  discussed  are  the 
various  reductions,  as  spoken  of  in  another  place, 
and  the  exchange  schemes  that  both  disc  and  cyl- 
inder makers  are  trying  to  fempt  buyers  with. 
The  general  opinion  is  that  each  dealer  is  work- 
ing for  prices  that  do  not  bear  anything  like  the 
profit  they  should,  and  that  all  these  kind  of 
enticements  are  bound  eventually  to  come  to  the 
ground;  2d.  in  the  Is.  (or  4  cents  out  of  25  cents) 
is  not  a  sufficient  profit  for  selling  a  disc  record 
retail,  and  certainly  Id.  on  9d.  (2  cents  upon  18) 
is  a  margin  sufficiently  small  to  deter  the  dealer 
buying.  The  war  of  competition  is  fairly  on,  and 
it  is  a  question  of  the  survival  of  the  fittest. 
Bach  manufacturer  here  seems  disposed  to  do  his 
level  best  to  wipe  his  competitors  off  the  face  of 
the  globe;  the  dealer,  meanwhile,  to  work  upon 
profits  that  are  quite  uaremunerative.  Indis- 
criminate trading  also,  as  foretold  months  ago, 
by  the  writer,  is  having  the  attention  of  a  sec- 
tion of  retailers  in  the  North,  and  the  possibility 
is  that  some  combination  will  shortly  be  an- 
nounced to  deal  with  these  matters. 


Mr.  Burrows,  the  well-known  factor,  reports 
that  he  has  had  a  very  good  season,  indeed.  Es- 
tablished fifteen  years  ago,  he  has  recently 
launched  out  in  a  most  praiseworthy  manner, 
extending  his  connection  in  all  directions.  To 
show  the  remarkable  growth  of  his  business  he 
has  opened  no  less  than  300  fresh  trade  accounts 
during  the  past  four  months.  Approximately 
the  sales  here  have  been  50  per  cent,  in  disc  and 
33  1-3  per  cent,  in  cylinder  goods.  His  building 
consists  of  five  fioors  crammed  with  goods  from 
floor  to  ceiling.  The  various  special  departments 
contained  in  the  building  are  devoted  to  Edison, 
Edison  Bell,  Sterling  Pathe  and  Zonophone  prod- 
ucts, and  to  show  the  extent  of  the  sales  here  in 
Pathe  goods  alone  several  thousand  pounds  have 
already  changed  hands  this  year,  although  we 
have  only  had  a  few  weeks'  trading.  In  ma- 
chines, Mr.  Burrows'  turnover  is  approximately 
from  3,000  to  4,000  per  year.  The  business  re- 
flects the  greatest  credit  upon  all  the  efforts  of 
Miss  Squire,  who  is  the  inside  manageress,  and 
Mr.  Parr,  the  outside  i  epresentative,  have  ma- 
terially contributed  to  the  success  of  this  house. 

At  Messrs.  Richardson's,  Shudehill,  business  is 
still  fairly  strong,  sales  in  disc  and  cylinder 
goods  being  about  equal.  They  have  recently 
placed  one  of  the  largest  orders  ever  giveu  by  a 
Lancashire  house  with  Messrs.  Edison  Co.  for 


"CLARION" 


NEW   PROCESS  LONG, 

CYLINDER  RECORDS 


You  can  afford  to  import  these  records  and  after  paying  all  costs, 
charges  and  duty,  compete  with  any  other  make  in  the  world. 


A.    WORD    REGARDING    QUALITY- This  is  perhaps  unnecessary,  as  they  speak  for 

themselves.   Write  us,  the  manufacturers,  for  samples  and  terms. 


The  Premier  Manufacturing  Co.,  Ltd.,  81  City  Road,  London,  England 


THE  TALKING  MACHINE  WORLD. 


51 


FROM  OUR  LONDON  HEADOUARTERS-(Continued.) 


no  less  than  22,000  cylinder  records,  the  whole 
of  which  are  to  be  Harry  Lauder's  songs,  in 
seven  various  numbers.  They  expect  enormous 
sales  both  in  Manchester  and  Liverpool  for  these 
goods,  and  believe  they  will  be  sold  within  a 
few  days  of  arrival.  A  good  season  is  reported 
by  Mr.  Geddes,  the  manager,  at  both  establish- 
ments. 

C.  Duwe  reports  that  trading  has  been  excep- 
tionally large  during  the  past  few  months.  Es- 
sentially Mr.  Duwe's  business  has  been  in  cylin- 
ders, he  having  sold  in  Edison's  alone,  during  the 
month  of  December,  no  less  a  quantity  than  60,- 
000  cylinders.  In  discs  the  sales  here  have  been 
practically  about  50  per  cent,  of  the  cylinder  turn- 
over. In  accessories  Mr.  Duwe  does  a  large  and 
successful  trade,  supplying  even  the  very  small- 
est details  connected  with  the  business.  Whole- 
sale factors  like  Mr.  Duwe  suffer,  however,  very 
considerably  through  the  indiscriminate  trading 
of  firms  who  supply  outsiders  at  trade  prices, 
and  we  agree  with  him  in  saying  that  too  much 
care  cannot  be  taken  in  finding  out  whether  a 
man  is  in  the  trade  or  not  before  he  receives 
supplies.  It  should  be  a  sine-qua-non,  that  no 
man  should  be  able  to  purchase  goods  in  the  talk- 
ing machine  business  unless  he  is  a  bona  fide 
trader,  selling  these  goods  solely  upon  a  profit 
basis,  thereby  insuring  that  he  will  obtain  the 
necessary  profit  indispensable  to  enable  the 
trader  to  make  both  ends  meet. 

The  new  Symphony  Grand  Graphophone  on 
show  at  the  Columbia  Co.'s  depot  has  the  appear- 
ance of  being  an  exceptionally  nice  instrument 
of  solid  mahogany;  the  case  has  the  design  of  a 
small  piano;  the  results  are  very  fine.  The 
rendering  of  the  voices  is  much  more  melodious 
and  musical  than  we  have  previously  heard. 
The  interior  of  the  case  has  all  the  necessary 
fittings  for  10  and  12  inch  records,  and,  alto- 
gether, besides  being  a  high  class  musical  in- 
strument, it  is  an  exceptionally  nice  piece  of  fur- 
niture. A  few  days  ago,  when  the  two  samples 
first  arrived,  Mr.  Grossman  tells  us  that  they 
were  put  on  show  and  both  sold  the  same  day. 

A  very  successful  Zonophone  concert  was  held 
here  at  the  Free  Trade  Hall  on  February  22.  The 
Zonophone  Co.  recently  have  been  booming  their 
records  very  considerably,  and  these  concerts  are 
being  given  in  the  larger  towns.  In  furtherance  of 


the  scheme  of  pushing  the  Zonophone  records. 
As  a  treat  to  record  purchasers  various  artists 
attended,  giving  demonstrations  of  their  musical 
abilities  to  enable  the  public  to  judge  the  ac- 
curacy of  the  actual  voices  in  comparison  with 
the  reproductions  on  the  records.  Generally 
speaking  they  were  appreciated  and  encores  were 
the  order  of  the  day.  There  is  no  doubt  what- 
ever that  the  premier  artist  in  this  concert  was 
the  wonderful  concertina  soloist,  Alexander 
Prince,  and  "The  Lost  Chord,"  as  rendered  by 
him,  was  exceptionally  fine.  Others  who  did  well 
were  Messrs.  Oily  Oakley,  with  his  banjo;"  Ernest 
Pike,  Stanley  Kirkley,  Peter  Dawson  and  Hector 
Grant.  We  understand  that  a  similar  concert 
has  also  been  given  in  Liverpool,  well  attended 
and  appreciated  by  all  classes. 

From  private  information  received  we  believe 
it  is  the  aim  of  the  Zonophone  Co.  here  to  ob- 
tain by  their  exchange  system  a  large  bulk  of 
old  and  worn  out  records,  already  held  by  the 
public.  It  is  also  with  the  object  of  stopping 
illicit  trading  and  dealing  and  refaking  up  old 
records,  that  is  at  present  so  common  here.  The 
exchange  system  is  apparently  causing  this  com- 
pany a  loss  in  profit,  but  the  trouble  and  loss, 
although  it  may  be  considerable,  will  have  this 
beneficial  advantage,  the  customers  who  have 
had  their  records  some  time  and  have  worn  them 
out  will  get  a  cash  value  of  approximately  6d.  upon 
every  record  they  return,  buying  another  one  at 
the  ordinary  price.  This  exchange  scheme,  how- 
ever, may  not  last  indefinitely,  for  in  all  probabil- 
ity the  next  season's  trading  in  Zonophone  records 
will  be  conducted  upon  quite  a  different  basis. 
It  is  more  than  probable  that  a  strict  agreement 
will  have  to  be  signed  by  every  dealer  similar  to 
those  enforced  by  other  houses,  which  we  hope 
will  have  a  beneficial  effect  against  price  cutting. 

The  great  sensation  of  the  month  in  the 
North  has  been  the  reduction  in  price  of  gramo- 
phone records.  The  new  prices  retail  are  as  fol- 
lows: 10  inch  records,  3s.  6d.  (87  cents)  each, 
and  12  inch,  5s,  6d.  each,  with  an  exchange  value 
Is.  2d.  (29  cents)  for  10  inch,  and  Is.  lOd.  (45 
cents)  for  12  inch.  Two  records,  however,  of  the 
same  class  have  to  be  purchased  to  obtain  this 
allowance.  We  are  pleased  to  see  that  the 
company  are  giving  credit  to  their  agents  for 
the  full  amount  of  the  difference  as  against  the 


old  and  new  prices  for  -any  stock  held  when  the 
reduction  was  announced. 


LEEDS  NOTES. 


Leeds,  March  2,  1908. 

Trade  generally  in  this  neighborhood  has  been 
of  a  very  fluctuating  nature.  In  some  houses 
exceptionally  good  business  is  reported.  In  other 
cases  dealers  complained  of  a  considerable  lull 
for  the  past  few  weeks.  Pathe  goods  apparently 
have  been  boomed  very  well  in  Leeds,  showing 
that  a  disc  record  at  a  reasonable  price  is  catch- 
ing on  in  the  great  Yorkshire  center. 

Messrs.  Scott  &  Co.  report  a  very  good  busi- 
ness season  in  the  various  lines  they  handle, 
wholesale  as  well  as  retail.  This  is  also  true  of 
Messrs.  Hilton  &  Co. 

H.  N.  Jenkins,  Briggate,  formerly  Leeds  agent 
for  the  late  Neophone  Co.,  is  now  making  a  feat- 
ure of  Pathe  goods.  Messrs.  Jenkins  informed 
The  World  representative  that  during  the  past 
season  they  had  sold  considerably  over  10,000 
Pathe  discs,  and  in  Pathe  machines  they  had 
handled  over  250  so  far.  Mr.  Jenkins,  however, 
is  a  very  pushing  and  up-to-date  man. 

The  Record  Phono  Co.  are  well  satisfied  with 
this  season's  progress.  Analyzing  the  future, 
however,  they  believe  that  various  changes  may 
take  place  before  long,  necessitating  the  utmost 
care  in  future  buying. 

Another  very  successful  dealer  is  T.  Byrom. 
Doing  a  large  cycle  trade,  he  took  up  Pathe  goods 
at  the  beginning  of  the  autumn,  and  has  sold  up 
to  the  present  time  about  150  machines  and  a 
very  large  quantity  of  records.  Mr.  Greenwood, 
another  large  cycle  merchant,  reports  that  he  has 
had  a  good  season,  both  in  cylinder  and  disc  trade. 

We  understand  from  Ambassador  Thompson 
that  Pathe  Fr6res  are  organizing  a  special  con- 
cert department  for  the  holding  of  concerts  in 
various  parts  of  the  country,  which  will  be  under 
the  direction  of  Mr.  Hillyard.  The  general 
scheme  is  to  hold  concerts  in  the  large  halls  in 
conjunction  with  the  Pathe  agent  for  the  district. 
The  advantages  are  mutual.  Speaking  of  Pathe 
Preres,  we  understand  that  the  100  franc  shares 
of  this  firm  at  the  present  time  are  worth  ap- 
proximately 1,300  francs,  and  paying  a  dividend 
equal  to  75  per  cent. 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


D    PDT17TTD  68  Basinghall  St.. 
IV.  rtVlE/UrV  London,  e.g..  Eng. 

EVERY  WHOLESALE  JOBBER 

should  get  my  export  prices  for  Best  French 
PHONO    REPROS.,  RECORDERS, 
BLANKS  and  all  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
representation  of  manufacturers  of 
SPECIALTIES    of    all    kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and   prices.     Highest   Bank  Refer- 
ences.     Correspondence     invited — - 
English  or  French. 

For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 

Supplied  by 

GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 

THE  SEYMOUR 
REPRODUCER 

NEW  1908  lUODEL 
Enormously  Improved. 

Absolutely  the  finest  phonograph'  repro- 
ducer on  the  market.    Price,  12/6. 

Graphophone  Carrier  Arms  for  Edison 
machines  to  adopt  same,  with  special  sound- 
tight  joint,  from  10/6  to  12/6. 

Send  for  illustrated  lists  of  above  and 
other  up-to-date  accessories. 

THE  MICROPHONOGRAPH  COMPANY 
291  Goswell  Road,  London,  England 

TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernacle  St.,  ItndOB,  England 

F.   W.  ROBINSON 

"The  Talkeries,"  213  Deansgate, 
MANCHESTER,  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALKING  MACHINES.  RECORDS, 
PHONOS.,  CYLINDERS.  ETC..  and  all 
goods  connected  with  the  trade. 
WHOLESALE,  RETAIL  AND  EXPORT 
on  cash  lines  atTclose  market  prices. 

im^p>  Correspondence  Invited 
PROMPT  ATTENTION 

Always  open  (o  consider  good  lines  suit- 
able for  the  English  and  Foreign  markets. 
Improvements  and  Novelties  preferred. 
Send  samples  and  prices. 

SEE  ADV'T  ADJOINING 

To  Colonial  and  Foreign  Bayers 

The  peculiarities  of  these  markets 
have  never  been  more  apparent  than 
at  the  present  moment,  requiring  the 
greatest  care  in  pricing  and  buy- 
ing, with  a  view  to  the  future  Hav- 
ing had  many  years'  experience,  I 
am  prepared  to  buy  for  you  upon 
commission,  and  to  keep  you  posted 
up  with  all  the  latest  productions 
and  act  as  your  representative.  I 
buy  rock  bottom.    Instructions  to 
purchase  goods  must  be  accompanied 
with  order  on  Bankers  to  pay  cash 
against  Bill  of  Lading. 

Bankers,  London  City  and  Midland 
Ltd.,  Manchester.    For  terms,  please 
write,  stating  requirements,  to 

F.  W.  ROBIINSOIV, 
213  Deansgate,  Manchester,  Eng. 

The  City  Mfg.  Co. 

56  City  Road,  London,  E.  C. 

We  are  the  ONLY  MANUFACTURERS  IN 
ENGLAND  who  are  able  to  produce  a 
genuine  British-Made  article,  superior 
quality,  to  stand  Foreign  competition. 
Records,  Albums,  Pedestals 
Exhibition  Wire  Racks 
are  our  principal  lines,  and  we  can  claim 
to  be 

The  Cheapest  on  the  Market 

Wholesale  only.      List  on  Application. 

52 


THE  TALKING  MACHINE  WORLD. 


The  failure  of  P.  Hebden's,  Ltd.,  talking  ma- 
chine and  cycle  agent  has  been  announced,  with 
liabilities  £1,427  14s.  3d. 

The  general  trend  of  the  trade  iu  Yorkshire 
now  is  the  expansion  of  the  disc  trade,  as  against 
cylinder  goods. 


nVERPOOL  NOTES. 


Liverpool,  March  3,  1908. 
Liverpool  at  present  is  experiencing  a  lull,  but 
nearly  everyone  believes  they  have  a  good  time 
c-oming. 

At,  Messrs.  Dibb's,  Mr.  Smith,  who  is  one  of  the 
keenest  men  in  the  trade,  says  that  they  cannot 
grumble  at  results,  and,  o  far,  are  quite  satis- 
fied. 

At  J.  B.  Cramer  &  Co.'s  they  have  had  a  very 
fine  season  with  gramophone  goods  of  the  high- 
est possible  class.  The  great  feature,  of  course, 
is  the  booming  of  the  seven  Tetrazzini  records. 
Mr.  Sinclair  stated  they  could  not  obtain  any- 
thing like  sufiBcient  supplies,  and  have  many  or- 
ders on  their  books  for  delivery  to  some  of  the 
leading  musical  devotees  of  the  North  who  are 
anxiously  awaiting  them.  Mr.  Sinclair  also  tells 
us  that  on  January  20  they  gave  two  gramophone 
concerts  at  the  Philharmonic  Hall,  and  both  per- 
formances were  crowded,  the  performers  being 
H.  M.  Coldstream  Guards'  Band  and  the  Auxet- 
ophone.  Good  sales  immediately  followed  for 
the  highest  price  gramophone  machines  and 
records. 

In  a  previous  issue  we  expressed  our  admira- 
tion of  the  very  fine  show  of  goods  always  on 
exhibition  at  Messrs.  'Cramer's,  and  there  is  no 
doubt  that  their  sales  are  certainly  the  largest 
in  Liverpool  and  the  surrounding  district. 

Messrs.  Thompson,  Mossford  &  Co.,  of  16  South 
Castle  street,  shippers,  will  henceforward  be 
known  as  Messrs.  Thompson,  Helsby  &  Co.,  Mr. 
Helsby  having  been  _  admitted  into  partnership. 
Business  with  this  house  is  reported  as  being 
very  good,  Pathe's  predominating. 

Messrs.  Archer  &  Co.,  of  St.  George's  Crescent, 
also  report  good  sales,  and  while  we  were  there 
we  listened  with  the  greatest' satisfaction  to  the 
way  in  which  their  manager  was  pushing  gram- 
ophone goods,  always  ending  in  good  sales. 

The  Reliance  Co.,  who  were  purchasers  of  a 
large  consignment  of  Edison-  bell  records,  dis- 
posed of  at  an  auction  sale  in  Manchester  some 
time  ago,  are  now  advertising  these  records  at 
6d.  each  (12  cents),  or  4s.  6d.  per  dozen  (9  cents 
each).  These  prices,  of  course,  will  affect  some- 
what the  other  dealers  in  the  town  until  they 
have  been  disposed  of. 


BURY. 


Bury,  March  5,  1908. 

Th  Bury,  Lancashire,  the  trade  generally  has 
been  most  successful  during  the  past  season. 

W.  Harrison,  of  Rochdale  Road,  has  recently 
added  another  shop  to  his  already  large  and  ex- 
tensive premises,  and  such  has  been  the  demand 


for  goods  that  he  has  been  hardly  able  to  cope 
with  it,  being  the  busiest  season  he  has  had  for 
over  eight  years.  Over  flrty  Edison  phonographs 
were  sold  by  him  just  prior  to  Christmas,  and 
in  the  last  eight  days  of  the  old  year  no  less  than 
500  cylinder  records  were  disposed  of,  irrespec- 
tive of  other  makes  of  cylinder  records  and  sup- 
plies from  other  firms.  In  disc  records  he  has 
pushed  Pathe  goods  well  in  this  district  and 
given  selections  to  crowded  houses  in  the  Theatre 
Royal,  with  one  of  their  compressed  air  ma- 
chines, model  D.  The  money  taken  at  the  doors 
being  devoted  to  the  new  Drill  Hall  fund,  which 
has  recently  been  opened  here  by  the  Duke  of 
Connaught.  Mr.  Harrison  also  handles  Pathes, 
Odeons  and  Zonophones,  apparently  doing  a  good 
trade  in  each.  Altogether  we  should  term  Mr. 
Harrison  "the  Bury  bustler"  for  we  do  not  think 
any  other  expression  would  meet  the  case,  and 
we  wish  him  a  continued  run  of  success. 

G.  Morris,  of  Bolton  street  and  Bolton  road, 
and  F.  Warburton,  also  report  a  very  good  sea- 
son, Mr.  Morris  having  done  especially  well  in 
Gramophone  machines  and  records,  of  which  he 
is  the  Bury  agent. 

A  strong  feeling,  however,  exists  in  this  local- 
ity that  manufacturers  should  be  compelled  to 
carry  out  their  part  of  the  agreements  as  well  as 
that  which  they  insist  upon  the  dealers"  signing 
and  to  cease  supplying  indiscriminate  people  at 
trade  prices,  the  only  asset  of  these  particular 
gentlemen  being  a  nicely  printed  memoranaum 
form.  In  fact,  the  feeling  is  so  strong  on  this 
point  that  in  all  probability  they  will  endeavor 
to  alter  it  very  shortly. 

DEATH  OF  RANDOLPH. 

The  Passing  of  the  Treasurer  of  the  National 
Phonograph  Sincerely  Regretted  by  Mr.  Edi- 
son and  the  Entire  Staff — Continued  Illness 
Brought  About  Despondency. 

Though  ill  for  some  time,  the  suicide  of  John 
F.  Randolph,  treasurer  of  the  National  Phono- 
graph Co.,  Orange,  N.  J.,  on  Feb.  17  at  his  home 
in  West  Orange,  came  as  a  great  shock  to  the 
officers  of  the  company  and  his  many  friends. 
Besides  the  above  office  he  occupied  a  position  of 
confidential  trust  with  Thomas  A.  Edison,  with 
whom  he  was  closely  associated  daily  in  his 
laboratory,  and  therefore,  this  unfortunate  event 
was  a  personal  bereavement  to  the  eminent  in- 
ventor, and  scientist,  whose  grief  over  Mr.  Ran- 
dolph's untimely  death  was  deep  and  profound. 
The  deceased  was  also  treasurer  of  the  other 
three  Edison  companies  located  at  the  Orange 
works,  and  was  held  in  the  highest  esteem  by 
his  business  associates.  His  illness  prevented 
him  from  attending  the  sixty-first  celebration 
of  Mr.  Edison's  birthday  on  February  11,  an  in- 
cident regretted  by  the  entire  factory  and  com- 
pany staff.  Mr.  Randolph  was  44  years  of  age, 
and  he  leaves  a  widow  and  three  children.  On 
the  day  of  his  funeral.  February  19,  the  entire 
works  shut  down  and  the  New  York  offices  were 
closed. 


SUGGESTIONS  TO  AID  SALES. 

Some  Valuable  Hints  Set  Forth  in  Recent  Lit- 
erature Issued  by  the  Victor  Co. 


When  transmitting  their  latest  record  cata- 
log the  Victor  Talking  Machine  Co.,  Camden, 
N.  J.,  offered  a  few  suggestions  to  assist  the 
dealer  in  sales,  among  which  was  the  following: 
"A  certain  successful  Victor  dealer  writes  that 
it  is  the  invariable  and  positive  rule  of  his  store 
to  demonstrate  the  Victor  by  first  playing  one  of 
Caruso's  wonderful  rec-ords,  says  'Questo  o'Quella' 
from  'Rigoletto,'  or  'Di  Quella  Pira,'  from  'II 
Trovatore',  declaring  that  it  makes  no  difference 
whether  they  are  playing  for  some  one  who  never 
even  heard  of  grand  opera.  These  records  make 
an  indelible  impression,  one  that  in  truth 
amazes  the  customer  and  so  clearly  proves  the 
superiority  of  the  Victor  that  the  listener  will 
never  be  satisfied  with  any  other  instrument." 


A  HUSTLING  INSTITUTION. 

"One  would  never  know  from  visiting  the  fac- 
tory of  the  Universal  Talking  Machine  Co.  that 
there  existed  the  slightest  depression  in  business 
circles,"  a  prominent  member  of  the  talking 
machine  trade  was  recently  heard  to  remark. 
"From  the  basement  to  the  garret  there  is  evi- 
dence of  the  greatest  activity,  and  the  company 
are  not  losing  any  opportunity  to  stimulate  the 
demand  for  their  goods.  Their  sales  force  is 
splendidly  organized,  and  as  a  result  the  Zed 
Co.,  of  77  Chambers  street.  New  York;  the  Met- 
ropolitan Talking  Machine  Co.,  Jacksonville, 
Fla.,  and  George  T.  Fisher,  of  Tucson,  Ariz.,  have 
recently  placed  large  orders  so  as  to  connect 
with  them  on  a  jobbing  basis.  Furthermore, 
their  extensive  advertising,  as  well  as  the  issue 
of  special  literature  when  having  offerings  of 
importance,  such  as  the  Tetrazzini  "Merry 
Widow"  and  "Waltz  Dream"  records,  is,  no 
doubt,  contributing  in  a  large  measure  to  the 
volume  of  their  business,  which  on  these  selec- 
tions has  been  and  continues  to  be  simply  enor- 
mous. 

"They  have  also  erected  ag'ainst  their  chim- 
ney, and  so  facing  the  Pennsylvania  Railroad 
tracks  that  every  passenger  cannot  fail  to  see 
it,  an  enormous  sign  displaying  their  new  trade- 
mark, 'On  Speaking  Terms.'  This  baby  of  theirs 
they  hope  to  so  popularize  that  it  will  soon 
equal  some  of  its  older  competitors,  and  the  man- 
ner in  which  they  are  bringing  it  before  the 
public  is  having  a  telling  effect.  The  fact  of 
the  matter  is,  with  their  line  of  machines  and 
records,  together  with  their  present  policy,  I, 
with  others  who  are  familiar  with  the  campaign 
they  have  outlined,  can  only  predict  a  bright 
future  for  the  Zonophone." 


NOW  THE  ORCHESTEOPHONE. 

The  Orchestrophone  Co.,  of  815  Harrison  street, 
Kansas  City,  Mo.,  show  an  illustration  in  another 
portion  of  the  present  issue  of  their  product, 
the  Orchestrophone.  This  creation  is  intended 
to  take  the  place  of  a  horn  and  can  be  easily 
adjusted  to  any  disc  talking  machine,  and  con- 
veniently holds  in  one  of  its  sections  enough 
records  for  an  evening's  entertainment.  In  an- 
other portion  is  a  dust-proof  chamber  in  which 
sound  boxes  and  records  are  operated  free  from 
outside  influences.  This  new  claimant  for  trade 
patronage  will  undoubtedly  attract  the  attention 
of  dealers. 

The  Curtice-Baum  Co.,  piano  dealers,  Omaha, 
Neb.,  and  with  a  branch  in  Fremont,  Neb.,  have 
installed  complete  lines  of  Victor  talking  ma- 
chines anil  Edison  phonographs  in  both  their 
stores. 


FLURSTEDT  17     CAiriTDI    A  NTIT  CHEMISCHE 

be!  Apolda  i.  Th.  Germany  £j»    3  iW  £/ IV  L/ iA  1111  I  FABRIK 

The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 

Attention  piiid  to  tlic  M;iiinf;iiliire  ALU  M ATKI'ei.XLS  rROTECTEl) 

of  :my  Spt-ciiil  Mnteriiil  HV  I>.\TE.\TS 


PHILIP  NEALE, 

PMOINO.  EXPERT, 

S  Chalk  Farm  Rd.  LONDON,  N.  W. 

Talking  Muchines  of  everj-  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  job  too  small— no  job 
too  larKC. 


THE  TALKING  MACHINE  WORLD. 


53 


N£W  CONCERN  IN  BOSTON. 

The  Massachusetts  Indestructible  Record  Co. 
Incorporated  With  a  Capital  of  $20,000  With 
Headquarters  at  72  Becford  Street — Will 
Handle  Indestructible  Records. 


(Special  to  The  Talking  Macliine  W'jrid.) 

Boston,  Mass.,  March  12,  1908. 
A  new  firm  have  recently  been  organized  in 
this  city  that  bids  fair  to  make  some  decided 
hustling  necessary  on  the  part  of  other  firms  in- 
terested in  the  talking  machine  business.  The 
new  firm  is  the  Massachusetts  Indestructible 
RecoTd  Co.,  incorporated  under  the  laws  of 
Maine,  with  $20,000  capital,  and  fine  new  offices 
at  No.  72  Bedford  street,  right  across  the  way 
from  Jordan-Marsh  Co.,  in  the  commercial  heart 
of  the  city. 

The  Massachusetts  Indestructible  Record  Co. 
begin  their  career  very  auspiciously.  It  has  as 
president  Harry  E.  Towle,  a  local  banker — 
young,  ambitious,  active  and  of  excellent  busi- 
ness judgment.  The  general  manager  is  R.  F. 
Pease,  one  of  the  best  known  men  in  the  talking 
machine  business  in  the  country.  Mr.  Pease 
.  DTings  to  the  new  company  years  of  varied  ex- 
l^erience,  a  broad  acquaintance  with  the  person- 
nel and  the  needs  of  the  trade,  and  an  unlimited 
amount  of  push  and  energy.  At  the  head  of  a 
corps  of  salesmen  the  company  have  placed  J.  L. 
Gately,  for  a  number  of  years  on  the  staff  of  the 
Eastern  Talking  Machine  Co.,  and  one  of  the 
ir.ost  popular  young  men  in  the  city. 

The  Massachusetts  Indestructible  Record  Co. 
have  become  the  New  England  distributers  for 
the  Indestructible  Phonographic  Record  Co.,  of 
Albany,  N.  Y.,  and  will  have  the  unusual  oppor- 
tunrty  of  being  able  to  supply  a  demand  that 
has  already  been  created,  rather  than  the  trouble 
and  expense  of  first  creating  a  dernand,  as  most 
new  companies  have  to  do. 

The  company's  new  offices  and  salesrooms  are 
ideal,  both  in  location  and  arrangement.  They 
occupy  over  2,500  square  feet,  all  on  one  floor, 
and  there  is  stock  capacity  at  present  for  100,000 


records.  A  specialty  is  to  be  made  of  immediate 
shipments  and  as  there  are  two  elevators,  ample 
freight  and  express  facilities,  combined  with 
ease  of  access  to  all  the  railroads  and  a  generous 
supply  of  clerks,  it  seems  as  though  there  is 
going  to  be  some  activity  around  No.  72  Bedford 
street. 

The  indestructible  record  has  already  made 
great  headway  in  this  section  of  the  country. 
Many  phonograph  users  have  lost  their  most 
cherished  records  because  they  broke  at  the 
slightest  jar — a  fall  to  the  floor  smashing  them 
into  a  thousand  pieces.  But  the  indestructible 
record  can  be  thrown  across  the  room  and  will 
not  even  be  chipped.  It  opens  up  a  new  avenue 
of  trade  and  the  organization  of  the  new  com- 
pany as  New  England  distributers  indicates  that 
this  trade  is  to  be  well  taken  care  of. 


nets  would  be  able  to  note  the  presence  within 
of  a  talking  machine,  yet  when  the  hidden 
phonographs  are  played  it  is  found  that  the 
musical  qualities  of. -the  sound  as  it  is  produced 
from  within  these  cabinets  is  not  impaired  in 
the  slightest.  In  order  to  appreciate  the  charm 
of  these  new  claimants  for  trade  patronage,  they 
must  be  seen,  for  it  is  impossible  to  describe 
in  a  written  account  the  novelty  of  this  new 
Herzog  creation.  In  our  next  issue  we  shall  be 
able  to  illustrate  these  cabinets.  All  who  have 
seen  this  new  invention  have  been  greatly  inter- 
ested and  predict  for  it  an  unprecedented  de- 
mand. It  does  away  with  the  visible  horn 
proposition  entirely,  and  in  its  place  is  a  beauti- 
ful cabinet  which  is  an  ornament  to  any  room 
wherein  placed. 


A  "SECRET"  FOR  DEALERS. 


A  CLEVER  HERZOG  CREATION. 


A  New  Cabinet  in  Which  the  Talking  Machine 
Is  Hidden  Completely  from  View — Music  is 
Produced  Without  a  Horn  Being  Visible. 


Members  of  the  talking  machine  trade  are  al- 
ways interested  in  novelties.  Something  out  of 
the  ordinary  always  attracts  them,  and  for  that 
reason  they  will  be  particularly  glad  to  know 
that  the  well-known  inventive  ability  of  the  head 
of  the  Herzog  Art  Furniture  Co.  is  emphasized 
in  producing  cabinets  which  are  a  distinct  de- 
parture from  anything  which  has  been  hitherto 
put  forth,  and  destined  to  create  something  of  a 
sensation  in  trade  circles. 

Recently  we  had  the  pleasure  of  examining 
these  remarkable  Herzog  creations  at  the  invita- 
tion of  M.  A.  Carpell,  the  eastern  representative 
of  the  Herzog  house.  The  exterior  appearance 
of  the  cabinets  is  graceful  and  they  are  in  per- 
fect harmony  with  the  different  art  periods,  but 
their  charm  does  not  end  here.  They  are  not 
merely  receptacles  for  records,  but  in  them  are 
placed  Edison  phonographs,  and  so  cleverly  are 
they  concealed  that  no  one  approaching  the  cabi- 


The  Blackman  Talking  Machine  Co.  have  a 
"secret,"  but  J.  Newcomb  Blackman,  the  pro- 
prietor, says  that  this  "secret"  is  like  most 
others,  "it  is  too  good  to  keep."  Most  dealers 
are  interested  in  increasing  their  profits,  and  any 
plan  that  will  enable  them  to  increase  their  rec- 
ord sales  without  violating  their  contracts  and 
unfairly  competing  will  certainly  increase  their 
profits.  In  view  of  this  the  Blackman  Co.  have 
prepared  a  very  interesting  little  folder  which 
has  as  a  title  "The  Secret  of  Increasing  Record 
Business."  Any  qualified  talking  machine  dealer 
who  writes  on  his  business  letterhead  or  sends 
a  postal  stating  what  talking  machine  he  handles 
will  receive  a  copy  of  the  above  folder.  Every 
dealer  should  take  advantage  of  this  oppor- 
tunity. 


REGARDING  J.  V.  SCHMILL  OF  MEXICO. 


J.  V.  Schmill,  representative  for  the  Victor 
Talking  Machine  Co.  in  Mexico  City,  Mex.,  was 
the  subject  of  a  cartoon  which  recently  appeared 
in  the  Record,  that  city.  The  picture  shows  Mr. 
Schmill  on  the  front  seat  of  an  automobile,  with 


r 


Automatic 
Stopper 

For  EDISON  STANDARD 
and  HOiMfE  PHONOGRAPH 

Just  demonstrate  to  your  cus- 
tomer that  with  an  Automatic 
Stopper  on  his  Edison  he  need 
not  touch  the  machine  again  after 
once  starting  it.  It  stops  after 
record  is  finished.  Everyone  appreciates  what 
this  means.    Result- quick  and  growing  sales! 

Retail  price  for  "Home"  style  is  25  cents. 
Retail  price  for  "Standard"  model  is  75  cents 
each. 

Place  your  order  through  your  jobber  ;      unable  to 
X         get  them  of  your  jobber,  write  us. 


EASY 
SALES 


Adjusting  Device  for  the  Edison 
Crane 

Use  with  any  Horn 
Retails  at  $1.00 


Regular  machine  discounts  to  dealers.  If  you  want  samples 
send  price,  less  discount,  with  the  name  of  your  jobber— we  will 
see  that  you  get  them. 

UTICA  CRANE  CO. 


MAKERS 


UTICA 


N.  Y. 


.J 


54 


THE  TALKING  MACHIKE  WORLD. 


•a  Victor  machine  beside  him.  The  horn  is  point- 
ed back  toward  the  tonneau,  wherein  sits  the 
Victor  dog  in  characteristic  attitude.  In  men- 
tioning the  cartoon  the  Record  said:  "Mr. 
Schmill  is  one  of  the  successful  business  men  in 
the  city,  and  is  well  known  throughout  the  re- 
public of  Mexico." 


THE  CHINESE  ENJOY  "TALKERS.' 


Orientals  in  St.  Louis  Replace  Fireworks  as  a 
Means  of  Celebrating  Their  New  Year  With 
Grand  Opera  on  the  Talking  Machine. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  March  9,  1908. 

Despite  the  fact  that  the  Chinamen  of  this 
city  were  forbidden  by  the  police  from  cele- 
brating their  New  Year  with  fireworks,  a  num- 
ber of  them  succeeded  in  passing  a  very  enjoj-- 
able  day  in  listening  to  a  Chinese  grand  opera 
a  la  phonograph  in  a  restaurant  on  South 
Eighth  street. 

As  a  Chinese  drama  sometimes  requires  a  week 
for  its  adequate  rendition,  it  was  not  surprising 
that  twenty-four  records  were  required  to  com- 
plete the  phonograph  performance.  As  soon  as 
one  was  finished  another  was  placed,  so  that  the 
performance  was  practically  continuous.  There 
were  two  characters,  a  man  and  a  woman.  They 
sang  in  turn,  accompanied  by  an  orchestra  which 
was  unable  to  drown  their  voices.  The  harsh 
reverberations  of  gongs,  the  shrillLug  of  fifes 
and  whistles,  the  thunder  of  drums  and  the 
strumming  of  the  Chinese  equivalent  of  guitars 
produced  a  bedlam  which  was  maddening  to 
Occidental  ears,  but  the  Chinese  listened  in  rap- 
ture. 

It  was  the  first  time  a  Chinese  opera  by  means 
of  a  talking  machine  was  ever  heard  in  St. 
Louis,  and  the  performances  had  to  be  repeated 
many  times  during  the  day. 


OFFICERIS 

OF  THE 

Talking  Machine  Jobbers' 
National  Association 

190T-08. 


President,  James  F.  Bowers, 

Lyon  &  Healy,  Chicago,  111. 
Vice-President.  W.  D.  Andrews, 

Buffalo,  N.  Y. 

Treasurer,  Louis  Buehn, 

Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 
Secretan',  Perry  B.  Whitsit, 

Perry  B.  Whitsit  Co.,  Columbus,  O. 


EXECUTIVE  COMMITTEE: 
Lawrence  McGreal,  Milwaukee,  Wis. ; 
C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York,  N.  Y. ;  C.  W.  Hickok,  Whit- 
ney &  Currier  Co.,  Toledo,  O. ;  W.  E. 
Henry,  Powers  &  Henry  Co.,  Pittsburg-, 
Pa.;  Edward  H.  Uhl,  R.  Wurlitzer  Co., 
Chicago,  111. 

Every  Talking  Machine  Jobber  in  the  United  States 
Shonld  Join  This  Association. 


CLEVELAND  TRADE  IS  GOOD. 


Talking  Machine  Dealers  Are  Rapidly  Over- 
coming the  Slump  Caused  by  the  Financial 
Flurry — Working  Harder  Than  Ever. 


USED  m  TRAINING  STUDENT  ACTOES. 


The  phonograph  as  "first  aid"  to  dramatic  art 
has  been  introduced  by  Prof.  Beziat  de  Bordes, 
of  the  French  department  of  the  University  of 
Michigan,  in  training  student  actors  for  the 
presentation  of  Moliere's  "L'Ayare."  By  this 
method  Professor  Bezait  hopes  to  add  feeling  and 
delicacy  to  the  lines.  Thirty-six  records  have 
been  carefully  prepared,  which  will  give  the  play 
exactly  as  the  cast  is  to  produce  it.  At  any 
time  any  member  of  the  cast  may  rehearse  the 
entire  play  in  the  solitude  of  his  room. 


(Special  to  The  Talking  Machine  World.) 

Cleveland.  0.,  March  9,  1908. 

Conditions  in  the  taiKing  machine  trade  in 
Cleveland  and  this  vicinity  are  far  from  dis- 
couraging. Notwithstanding  the  financial  de- 
pression which  has  affected  almost  every  line  of 
business — many  most  seriously — the  talking  ma- 
chine business  has  continued  remarkably  pros- 
perous. Though  there  are  a  few  exceptions 
among  the  local  dealers  they  report  trade  during 
the  winter  months,  as,  under  existing  conditions, 
remarkably  good,  and  at  present  perceptibly  im- 
proving, though  few  large  orders  are  included  in 
present  sales. 

The  Eclipse  Musical  Co.,  exclusive  jobbers  of 
the  Edison  and  Victor  machines,  report  sales 
surprisingly  large  and  that  their  business  is  now 
within  a  small  percentage  of  normal  conditions. 

Collister  &  Sayle,  who  claim  to  be  the  largest 
Victor  distributers  in  Northern  Ohio,  say  that 
business  is  just  fair,  but  indications  point  to  a 


IVIassachusetts  indestructible  Record  Co. 


72  BEDFORD  STREET 


BOSTON,  MASS. 


New  England  Distributers 


FOR  THE  NEW 


All  Records 
Guaranteed 


No  Loss 
No  Breakasre 


TRADE-MARK 


Equal  In  Quality— More  In  Quantity 


99 


THAN  ANY  OTHER  CYLINDRICAL  RECORD 


DEALERS— We  invite  your  sample  order,  wiiicli  wili  receive  immediaie  attention 


revival;  that  inquiries  are  increasing,  and  that 
the  record  trade  continues  good. 

Conditions  were  reported  fairly  good  by  the 
Columbia  Phonograph  Co.  It  was  said  that  while 
the  demand  for  machines  has  dropped  off,  sales 
of  records  continue  good,  and  indications  of  gen- 
eral improvement  are  apparent. 

All  the  talking  machine  dealers  in  the  city  are 
well  stocked,  and  most  of  them  reported  about 
the  same  conditions  as  outlined  above. 

It  is  very  evident  the  nard  times  has  not  so 
seriously  affected  the  talking  machine  business 
as  it  has  most  others.  The  generally  expressed 
opinion  of  the  trade  is  that  with  the  opening  of 
spring  there  will  be  a  revival,  and  business  will 
resume  its  usual  activity.  The  strong  competi- 
tion in  the  musical  line  is  acknowledged  by  all 
dealers,  but  instead  of  being  a  detriment  to  busi- 
ness, is  spurring  them  on  to  the  utmost  efforts. 


VICTOR  TRADE-MAEK  STILL  "REIGNS." 


Since  adopting  their  trade-mark  of  "His  Mas- 
ter's Voice''  the  Victor  Talking  Machine  Co.  have 
obtained  more  free  advertising  than  even  that  old 
cartoonist's  favorite,  "He  won't  be  happy  'till  he 
gets  it."  The  Victor  mark  seems  to  fit  into  a 
numerous  situations,  and  without  a  great  deal 
of  remodeling  at  that.  In  a  recent  issue  of  Judge, 
the  well-known  comic  weekly,  the  front  page  was 
given  over  to  a  cartoon  in  colors  representing 
another  version  of  "His  Master's  Voice,"  show- 
ing the  United  States  represented  by  a  battle- 
ship with  an  enormous  cannon,  which  in  per- 
spective resembled  a  talker  horn.  At  the  muzzle 
of  the  gun  was  a  dog  sitting  on  an  island  listen- 
ing intently  to  what  sound  was  issuing  from  the 
gun.  The  dog  was  labeled  "Japan."  Of  course 
the  idea  of  the  cartoonist  was  at  once  appre- 
ciated. The  Victor  Co.  sent  copies  of  the  paper 
containing  the  cartoon  to  all  their  jobbers  and 
more  prominent  dealers,  accompanied  by  some 
appropriate  remarks. 


INVITATION  TO  EDISON  FROM  PHOENIX. 


In  extending  Thomas  A.  Edison  an  invitation 
to  come  and  reside  in  Phoenix,  Ariz.,  during  his 
convalescence,  the  Phoenix  and  Maricopa  County 
Board  of  Trade  did  a  very  graceful  act,  and  one 
which  will  be  highly  appreciated  by  the  famous 
recipient  and  his  family.  The  resolutions  to  this 
effect,  passed  by  the  board  Saturday  last  and 
forwarded  to  Mrs.  Edison,  are  charged  with  the 
generous  sentiment  of  the  whole-souled  people  of 
that  beautiful  section  of  the  country.   They  say: 

"We  offer  him,  free  of  all  charges,  the  use  ol 
the  best  private  residence  obtainable,  furnished, 
in  this  city,  together  with  a  carriage  and  coach- 
man for  as  long  as  he  will  honor  us  with  his 
company.  .  .  .  And  we  reverently  invoke  the 
grace  of  God  upon  our  great  countryman  in  this 
hour  of  his  trial  and  affectionately  urge  his  ac- 
ceptance of  our  hospitality." 


SEASONABLE  POETRY. 


If  at  first  you  don't  succeed — 
Advertise! 

'Tis  a  lesson  you  should  heed; 
Advertise! 

Lest  the  flies  bespeck  your  stock; 
And  the  sheriff  gives  you  shock. 
While  your  future  goes  in  hock — 
Advertise! 

Pay  your  cash  for  printer's  ink — 
Advertise! 

Cheaper,  far.  than  cards  or  drink: 
Advertise! 

Make  your  town  sit  up  and  think, 
Put  old  fogies  on  the  blink! 
Advertise! 

Paint  the  fences  with  your  name. 
Blazon  to  the  world  your  fame. 
Prove  to  all  you're  full  of  game, 
Advertise! 


THE  TALKING  MACHINE  WORLD. 


55 


BALTIMORE  TRADE  IS  GOOD. 

Money  Is  Rapidly  Getting  Into  Circulation  and 
Talking  Machine  Men  Are  Receiving  Their 
Share  of  It — Droop's  Latest  Store — Jobbing 
Trade  Larger  Than  a  Year  Ago — Mr.  Mc- 
Calister's  Plan  of  Closing  Out  Slow  Selling 
Stock — Tells  Readers  of  His  Plans. 


(Special  to  The  Talking  Machine  World,  i 

Baltimore,  Md.,  March  7,  1908. 

There  is  very  little  to  report  about  the  talking 
machine  business  in  this  city  other  than  that  the 
dealers  are  all  doing  a  good  business.  There  are 
few  changes,  and  few  new  agencies  have  been 
added  during  the  past  month. 

Mr.  Grottendick,  manager  for  the  branch  store 
of  E.  F.  Droop,  of  Washington,  D.  C,  in  this 
city,  reports  that  they  are  doing  a  good  business 
with  the  Victor  and  Edison  talking  machines. 
Despite  the  reported  financial  stringency  there 
seems  to  be  plenty  of  money  in  circulation.  Ow- 
ing to  their  new  quarters,  business  has  been 
very  much  ahead  of  that  transacted  previously 
when  they  were  located  in  their  old  home  on 
North  Charles  street.  The  jobbing  department 
is  also  very  busy,  and  Mr.  Grottendick  is  sup- 
plying several  new  dealers  in  this  city.  A  big 
business  is  also  being  done  with  the  out-of-town 
retailers,  whom  the  Droop  firm  control  in  this 
State,  Virginia  and  West  Virginia. 

"The  popularity  of  the  talking  machine,"  said 
Mr.  Grottendick,  "continues  to  increase  with  the 
perfection  of  the  machine,  and  to-day  the  talking 
machine  is  going  into  many  of  the  homes  of 
the  wealthy  as  well  as  being  a  luxury  with  the 
laboring  class." 

The  Sanders  &  Stayman  Co.,  who  now  sell 
the  Columbia  and  Victor,  are  doing  a  good  busi- 
ness, and  selling  many  nigh  grade  machines  and 
records  of  the  singers  of  the  Metropolitan  Opera 
Co. 

Taken  as  a  whole  the  talking  machine  busi- 
ness has  been  very  good,  considering  the  fact 
that  times  are  more  or  less  depressed  with  many 
men  laid  off,  as  a  great  many  of  the  manufactur- 


ing concerns  in  Baltimore  are  running  one-half 
or  one-quarter  time,  and  just  prior  to  the  holi- 
days the  car  wheel  works,  in  South  Baltimore, 
which,  by  the  way,  is  one  of  the  largest  in  the 
country,  went  Into  the  hands  of  receivers  and 
laid  off  a  very  heavy  force,  and  our  big  cotton 
duck  mills  in  the  northwestern  section  of  the 
cicy  having  been  running  on  reduced  time,  and 
taking  all  into  consideration,  business  is  very 
good.  In  speaking  of  the  above,  we  refer  to  the 
retail  business.  The  jobbing  end  of  it  is  larger 
this  season  than  it  was  last  owing  to  the  fact 
of  there  being  a  great  many  more  dealers  in 
Baltimore  this  time  of  the  year  than  there  were 
at  the  same  season  of  1907. 

In  a  chat  with  Wm.  McCallister,  221  W.  Balti- 
more street,  he  said:  "I  have  noted  in  your 
columns  a  suggestion  offered  by  a  western  jobber 
whereby  he  is  enabled  to  sell  off  some  slow 
selling  stock  or  over-accumulation  of  certain 
numbers  of  records.  I  have  also  adopted  a 
plan  which  is  proving  to  be  very  good,  namely, 
that  of  taking  one  or  two  numbers  that  I  may 
have  over-ordered  on  in  one  of  the  monthly  lists, 
and  in  order  to  close  them  out  quickly,  have  got- 
ten a  rubber  stencil  made  up,  for  example,  as 
follows:  'Ask  to  Hear  No.  5028.'  I  stencil  all 
of  my  letters  to  talking  machine  customers,  also 
all  of  the  catalogs  for  public  distribution,  and  it 
has  proven  to  be  a  very  good  plan.  I  simply 
mention  this,  and  if  you  think  it  is  worth  while, 
it  may  be  a  hint  to  some  other  dealers  who  may 
make  use  of  the  same." 


LOWER  FREIGHT  RATE  ON  HORNS. 

A  Reduction  in  the  Classification  of  Horns  Be- 
comes Effective  on  April  1. 


At  a  meeting  of  the  Western  Classification 
Committee  at  Hot  Springs,  Va.,  January  15,  a 
reduction  in  the  classification  of  talking  ma- 
chine or  amplifying  horns  was  ordered,  to  be- 
come effective  April  1,  as  follows: 

Tin  or  sheet  iron  amplifying  horns,  first-  class 
nested;  and  one  and  one-half  times  first  class, 


not  nested.  In  car  loads  a  third  class  rate  will 
be  charged,  minimum  weight  of  16,000  pounds. 
The  classification  on  brass  and  nickel  plated 
horns  will  remain  the  same  as  heretofore.  The 
advantage  of  the  above  change  to  the  trade  is 
that  jobbers  and  dealers  in  making  shipments  to 
dealers  or  customers  will  have  to  pay  one  and 
one-half  time  first  class  rate  on  shipments  of  a 
single  horn  as  against  double  first  class  hereto- 
fore; and  first  class  on  shipments  of  two  or  more 
nested  horns  as  against  one  and  one-half  times 
first  class  charged  formerly.  It  will  be  especially 
beneficial  to  jobbers  located  west  of  the  Missis- 
sippi River,  as  it  will  now  enable  them  to  com- 
pete favorably  with  jobbers  located  east  of  the 
Mississippi. 

H.  T.  Leeming,  traffic  manager  of  the  National 
Phonograph  Co.,  Orange,  N.  J.,  was  the  only  rep- 
resentative from  the  trade  present,  but  notwith- 
standing the  petition  he  filed  and  his  oral  argu- 
ments, gained  the  commission. 


CONGRATULATIONS  FOR  VICTOR  RAPHE. 


Last  week  Victor  H.  Rapke,  the  only  man  in 
the  business  bearing  that  distinguished  cogno- 
men, and  an  inventor  of  prolific  productive 
power,  celebrated  his  forty-fifth  birthday.  Rep- 
resentatives from  "talking  machine  row,"  on 
Chambers  street.  New  York,  and  other  eminent 
people  in  the  trade,  were  Victor's  guests  at  an 
informal  discussion  of  liquid  goods.  Their  con- 
gratulations to  V.  H.  R.  were  hearty  and  sincere, 
the  celebrant  making  a  few  of  his  characteristic 
remarks  apropos  of  the  occasion. 


WILL  BE  NO  CHANGE  IN  HORNS. 


The  National  Phonograph  Co.  make  a  formal 
announcement  as  follows:  "The  use  of  a  flower 
horn  in  certain  of  our  February  advertisements 
and  on  a  colored  hanger  of  the  same  subject  sent 
to  the  trade  at  the  same  time,  has  caused  some 
dealers  to  ask  if  it  was  our  intention  to  get  out 
a  horn  of  this  kind  as  an  alternative  to  the  pres- 
ent black  horns.    Nothing  of  the  kind  is  contem- 


Openj  itjdf-! 

Fbldj  by  ec  p\ill 

of  thye  cord^! 

All  dorve  irv  0^  momervt. 

c3\iperb  irvFirvi^K-Torve 
2vrvd  Siy\€>. 


PATENTED  APRIL  \6'"^  1907. 


IF  YOUR  NEAREST  JOBBER  DOES  NOT  HAVE  THEM  WRITE  TO  US 


fa 

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56 


THE  TALKING  MACHINE  WORLD. 


plated.  The  horn  shown  in  the  illustration  was 
used  with  no  other  thought  than  to  work  in  some 
colors  that  would  accord  with  the  other  colors  in 
the  sketch.  We  now  appreciate  that  it  would 
have  been  better  not  to  have  used  the  sketch  in 
this  form.  In  fact,  in  some  later  uses  of  the 
same  sketch  the  horn  was  changed  to  accord 
with  the  present  equipment." 


McQREAL'S  HANDSOME  NEW  STORE. 

One  of  the  Best  Equipped  in  the  Country  and 
Splendidly  Appointed  in  Every  Department — ' 
Magnificent  Window  for  Display  Purposes. 


I  Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  March  8,  l908. 
It  is  no  uncommon  thing  to  hear  visitors  to 
Milwaukee  remark  that  the  new  store  of  Law- 
rence McGreal,  at  174-176  Third  street,  is  the 
finest  in  the  country.  The  new  building  demon- 
strates the  fact  that  Mr.  McGreal's  enterprise  has 
kept  pace  with  demands,  because  the  appoint- 


LAWBEXCE  MC  GEEAi'S  XEW  STORE. 

ments  of  the  mammoth  establishment  are  .cer- 
tainly elaborate  and  modern. 

The  entire  front  of  the  building  is  of  glass, 
and  besides  being  attractive  and  beautiful  plenty 
of  light  is  given  to  the  interior.  A  noteworthy 
feature  of  the  store  is  the  attractive  and  novel 
manner  in  which  the  iine  windows  are  displayed. 
The  many  colored  and  polished  horns  of  brass 
and  nickel  afford  a  pleasing  sight  to  the"  passers- 
by,  who  say  that  the  display  is  the  finest  in  Mil- 
waukee. 

Work  on  the  interior  finishings  of  the  new 
structure  is  now  progressing  as  rapidly  as  pos- 
sible. Elegant  new  booths  are  now  being  con- 
structed, and  the  wall  tintings,  which  are  to  be 
most  unique,  are  nearly  completed.  The  acous- 
tics of  the  place  are  of  the  best  and  everything 
is  arranged  so  that  machines  and  records  may 
be  judged  in  the  best  possible  manner. 


"Surprise 
and 
Delight 


It  luillf  lease 
you  and 
please  you 
friends 


The  Mello-Tone 

Attachment  is  a  great 
improvement  for  the 

Talking  Machine  or  Phonograph 

Produces  tones  natural. 

Eliminates  all  metallic  sounds  and  blasts. 
Regulates  and  mellows  the  tone. 
Can  be  adjusted  while  machine  is  playing. 
Goes  in  the  horn,  opens  and  shuts. 

Pricel$1.00  Each 
MELLO 

40  Haffisofl  Avenue 


Sample  and  prices 
submitted  to  dealers 


TONE   C  O. 

Springfield,  Mass.,  U.  S.  A. 


When  Lawrence  McGreal  started  in  business 
in  1902  he  was  the  exclusive  distributer  of  talk- 
ing machines  for  the  State  of  Wisconsin.  He 
still  supplies  to  both  dealers  and  customers  and 
carries  the  most  complete  lines  of  machines,  sup- 
plies and  records  that  can  be  found  anywhere  in 
the  State.  To  Mr.  McGreal's  enterprise  is  due 
much  of  Milwaukee's  great  interest  in  talking 
machines,  for  Mr.  McGreal  is  the  pioneer  in  the 
business. 


AUSTRALIA  ABOLISHES  DUTY 

On  Talking  Machines  and  Records — Was  Raised 
from  20  to  35  Per  Cent,  but  Is  Now  Entirely 
Removed. 


chine  Jobbers  will  be  held  here  on  the  l-5th  inst. 
Doubtless  the  Iroquois  Hotel  will  be  selected  lor 
the  confeVence,  though  the  Lafayette  is  also  men- 
tioned. A  full  attendance  of  the  committee  is 
expected.  These  include  L.  McGreal,  Milwaukee, 
Wis.;  C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York;  C.  W.  Hickok,  of  the  Whitney  &  Cur- 
rier Co.,  Toledo,  O.;  W.  E.  Henry,  of  Powers  & 
Henry  Co..  Pittsburg,  Pa,;  E.  H.  Uhl,  with  ttie 
Rudolph  Wurlitzer  Co.,  Chicago;  also  the  officers 
of  the  association,  ex-officio,  namely,  J.  F.  Bow- 
ers, president,  of  Lyon  &  Healy,  Chicago;  W.  U. 
Andrews,  vice-president,  of  Buffalo  and  Syracuse, 
X.  Y.;  Louis  Buehn,  treasurer,  of  Buehn  Bros., 
Philadelphia,  Pa.;  .Perry  B.  'S^^litsit,  secretary,  of 
P.  B.  Whitsit  &  Co..  Columbus,  0. 


As  referred  to  before  in  The  World.  Australia 
has  abolished  the  duty  on  talking  machines  ani 
records.  For  several  years,  and  until  August  9, 
1907,  this  duty  was  20  per  cent,  ad  valorem.  On 
and  after  that  date  •this  duty  was  increased  to 
3-5  per  cent.  This  increase  in  duty  brought  forth 
a  storm  of  protest  from  the  users,  dealers  and 
jobbers,  and  also  from  the  press,  and  efforts 
were  immediately  made  to  have  the  duty  re- 
stored to  the  old  rate,  which  resulted  in  a  peti- 
tion being  presented  to  Parliament,  praying  for 
a  reduction  of  the  duty.  The  matter  came  up 
for  discussion  December  6  1907,  and  then  the 
duty  on  machines,  records  and  accessories  was 
entireb-  removed,  these  articles  being  put  on  the 
free  list.  This  will  be  a  substantial  advantage 
for  American  manufacturers  in  their  export 
trade  branch. 


OMIT  THEIR  APRIL  LIST. 

The  Indestructible  Phonograph  Co.  Have  Such 
a  Press  on  Orders  That  This  Step  Became 
Necessary  This  Month. 


NATIONAL  ASSOCIATION  TO  MEET 


The  Indestructible  Phonographic  Record  Co..  on 
account  of  being  behind  in  their  orders,  have  de- 
cided to  omit  Iheir  April  list  and  cut  their  num- 
ber of  selections  to  sixteen  for  the  next  two  or 
three  months.  This  is  done  because  recent  ex- 
perience shows  that  it  has  been  impossible  to  get 
out  the  lists  until  late  during  the  month  for 
which  they  were  dated,  and  it  has  been  proven 
desirable  to  record  the  list  gome  weeks  previous 
to  the  date  of  issue  to  the  public.  On  account  of 
the  success  of  the  .records,  the  only  way  that  it  is 
possible  to  operate  on  tnis  system  is  by  makin.g 
use  of  the  above  plan. 


LANBAY  BROS.  INCOEPORATED. 


In  Buffalo  on  March  15  and  a  Large  Attendance 
of  Jobbers  Is  Expected. 


(Special  to  The  'r.nikins  Machine  Woild.) 

Buffalo.  N.  Y.,  March  .5,  1908. 
A  called  meeting  of  the  executive  committee 
of    the   National    Association    of   Talking  Ma- 


Among  the  incorporations  filed  with  the  Sec- 
retary of  the  State  at  Albany,  N.  Y..  on  March 
3d,  was  that  of  Landay  Bros.,  Inc..  dealers  in 
talking  machines,  etc.  Capital  $2-5,000.  Direc- 
tors: James  B.  Landay.  IMax  Landay  and  Moses 
A.  Slone,  all  of  New  York. 


LAWRENCE  McGREAL 


Milwaukee. 

172-174  Third  St. 

Edison  and  Victor 
Jobber 


SUPPLIES 

If  It's  practical 
and  salable  I've 
got  It, 


Cincinnati 

29  East  Fifth  St. 


Edison 
Jobber 


Two  big  jobbing  houses  carrying  immense  stock  and  prepared  for  instant 
delivery,  with  an  absolute  minimum  of  "outs"  and  a  maximum  of  perfect 
service.    Try  me  with  a  trial  order  noAv. 


ASSISTANCE 


I  am  interested  in  the  success  of  every  dealer  buying  through  me,  and  refer  every  outside  inquiry 
to  the  nearest  dealer,  and  will  further  his  business  with  practical  ideas  born  of  my  long  experience  first 
as  a  road  salesman,  later  as  a  successful  jobber.    Let  me  help  plan  your  winter's  campaign. 

Yours  for  business, 

UAWREINCE  iVIcGREAU 


THE  TALKING  MACHINE  WORLD. 


57 


RECORD  BULLETINS  FOR  APRIL,  1908. 


IJEW  EDISON  GOLD  MOLDED  RECORDS. 


Marche  Turyue — I'atrol  (Eilenberg)  • 

 Edison  Concert  Baud 

There"  is'ever  Was  a  Girl  Like  You  tWill- 

iams  and  Van  Alstyne)  Byron  0..  Harlan 

Under  Any  Old  Flag  at  All  (Cohan)  

  Billy  Murray 

IloVn'p'ipe  Medley    (Original)    (Violin).....  _ 

 Charles    D  Almaine 

Rambling  Hose  (Ueinzman)  Harry  Anthony 

When  You  Steal  a  Kiss — or  Two  (Clark)  •  • 

 Ada  .Tones  and  Billy  Murray 

A\'lien   the    World   Don't   Treat   You  Kight 

Coine  Home  (Snyder)  Bob  Roberts 

Spangles — Intermezzo  (Bratton)  

 Edison  Symphony  Orchestra 

When  We  Listened  to  the  Chiming  of  the  Old 

Church  Bell  (Helf)   Manuel  Romain 

Way  Back  (Keith)  Collins  and  Harlan 

The  Itomanv  Lass  (Adams)  .  .  .  .Frank  C.  Stanley 

Call  of  the' Wild  March  (Losey)  

 Edison  Military  Band 

I'm  Looking-  for  the  Man  That  Wrote  "The 

Merry  Widow  'Waltz"  (Furth)  

  Edward  M.  Favor 

The  Vagabonds  (Trowbridge)  .Spencer  and  Girard 

See-Saw   (Edwards)   Ada  Jones 

Sweetheart  March  (Fryor)  (Xylophone)... 

  Albert  Benzler 

Flanagan's  Mother-in-Law  (Original)  

  Steve  Porter 

Lord.  I'm  Coming  Home  (Kirkpatrick)  

 Anthony  and  Harrison 

I  Got  to  See  de  Minstrel  Show  (Von  Tilzer) 

  Arthur  Collins 

Christ  Arose  ( Lowry-Ecke)  . Edison  Concert  Band 
'J'he  Message  of  the"  Eyes  (Ball).  Allen  Waterous 
Si  and  Sis  the  Musical  Spoons  (Original).. 

 Ada  Jones  and  Len  Spencer 

Nancy  Lee  (Adams-Ecke)  .. Edison  Male  Quartet 

Kain-in-the-Faee   Medley  (Original)  

  Edison  Military  Band 

EIGHT  MADE-OVER  SELECTIONS. 
Unless  otherwise  indicated,  they  have  l>een  made  over 
by  the  same  artists  or  combinations. 

Algonquin  March   Edison  Military  Baud 

In  the  Valley  Where  the  Blue  Birds  Sing.  . 

 Byron  G.  Harlan 

Le  Carnaval  de  Venise  (Violin)  

  Charles  D' Almaine 

Maple  Leaf  Forever   (Formerly  by  W.  H. 

Thompson)   Reinald  Werrenrath 

Nearer  My  God  to  Thee.  .  .  .Edison  Concert  Band 

Noisy  Bill   ".....Edison  Military  Band 

O  That  We  Two  Were  Maying  (Formerly  by 

Miss  Morgan  and  Mr.  Stanley)  

 Mr.  and  Mrs.  Waterous 

W'n\tz  from  Faust  (Violin)  ..  .Ctiarles  D'Almaine 


9T05 

OTOG 

9707 

9798 
9709 

9S00 

9SU1 

980:; 

080a 
9S()4 
9805 

9S0P. 


9807 
9808 
9809 

9810 

9811 

9812 

9813 
9814 
9815 

981G 
9817 


8774 
8409 

7824 

8799 

8130 
8717 
8250 

7059 


NEW  ZON-O-PHONE  lO-INCH  RECORDS. 


1020 
1007 
1021 
1008 
1022 

1009 

1023 

1010 

Kill 

FLUTE 

1012 

1013 
1029 

1024 

1014 

1015 
101(i 

1025 

1020 
lO.'iO 

1031 
1027 

1017 
1028 
1018 
1019 


ZO.\-0-FIIONE    CONCEKT  BAND. 

Gatlieriug  of  the  Clans — Scotch  Dance  Medley.. 

Schiiitzelbauk — Two-Step   

Sir  Knights — March   

Whistler — ilarch   

You  and  You  Waltzes  

ZU.\-0-l'H(J.\E  OKL'HESTtiA. 

Cliiquita — Serenade   

Miss  Hook  of  Holland — Waltz.   

Raggea  Thoughts — A  Black  Coffee  Sketch..  

Skip — Schottische  

SOLO    BV    F.    S.    iMAZZiOTTA    WITH    OUCH.  ACCOilP. 

Longing  for  Home — Melody  

VOCAL   SELECTIONS    WITH  Ol;CH.  ACCO.MP. 

Black  Jim  I'eerless  Quartet 

Busy  Mr.  Bee  

 Alice  C.  Stevenson  and  Frank  C.  Stanley 

Climbing  the  Ladder  of  Love  

 Alice  C.  Stevenson  and  Frank  C.  Stanley 

Qome  on  and  Kiss  Your  Baby  

 Arthur  Collins  and  Byron  G.  Harlan 

Everybody's  Pickin'  on  Me  Arthur  Collins 

Flanagan  in  a  Broadway  Car — Humorous.  . 

,  ,   Steve  Porter 

Flowers  Outside  the  Cafe  .*  

,   Frank  C.  Stanley  and  Henry  Burr 

lor  the  Red.  White  and  Blue.  .Frank  C.  Stanley 
I  m  Afraid  to  Come  Home  in  the  Dark.  .  .  . 

„  ■  •  •  ■  • ;  Billy  Murray 

One,  Two   Three  Billy  Murray 

She  Couldn  t  Keep  Away  from  the  Ten-Cent 

Store    .    ...   Fi-ed  Lambert 

Stars  of  the  Summer  Night.  .Metropolitan  Trio 

Summertime  Frank  C.  Stanley 

Sweetest  Flower  that  Blows  Henry  Burr 

-Roger  and  I — Recitation  

....Len  Spencer  and  Gilbert  Girard 


Vagabonds- 


VICTOR  RECORDS  FOR  APRIL. 


J^O;  AKTHfK    ritVOIl'S    EAKD.  SlzC 

0370    Miss  X)ixie   (A  reminiscence  of  cornbread 

_  and  sugar-cane)  Ilager  10 

j382    Dream  of  Happiness  Waltz  (Folle  Bxtase) 

  Milok  10 

VICTOR   OECHESTHA,    WALTER   B.   ROGERS.  CONDUCTOR. 

5371  Darkies  Jubilee   (Pastimes  on  the  Levee) 

  Turner  10 

VIOLIN   AND   FLUTB   DUET   BY   RATTAV   AND   LVONS,  WITH 
ORCH. 

31695    'When  Life  is  Brightest  Pinsuti  12 

VIOLONCELLO   SOLOS   BY   VICTOR   SORLJN.  WITH  ORCH. 

SlOOij    Madame  Butterfly — Fantasie  Puccini  12 

5393  Angel's   Serenade  Braga  10 

TBKOK    SOLO   BY   HARRV    MACDONOUGH.    WITH  ORCH, 

5372  My  Starlight  Maid  (from  the  N.  Y.  Hippo- 

drome)  Klein  10 

CONTRALTO    SOLO   BY   CORINNE    MORGAN.   WITH  ORCH. 

5381    The  Nightingale's  Song    (from   "The  Ty- 
rolean")  Zeller  10 

DUET  BY  MISS  STEVENSON  AND  MR.  STANLEY    WITH  ORCH 

5390  "Piccolo"   (from  "A  Waltz  Dream"  

 Oscar  Straus  10 

SOPRANO  SOLO  BV  MISS  ELISE  STEVENSeN,  WITH  CHORUS 
AND  ORCH. 

5391  Vilia  Song  (from  "The  Merry  Widow").. 

  Lehar  10 

TENOI!  SOLO  BY  HARRY  51 ACDONOUOH .  WITH  ORCH. 

5394  Maxim's  (from  "The  Merry  Widow")  . Lehnr  10 

IIIIET  BY  MISS  STEVENSON  AND  MR.  STANLEY.  WITH  ORCH. 

5389    The  Cavalier  (from  "The  Merry  Widow".. 

  Lehar  .10 


10 


10 


10 
10 


10 


10 


10 


10 
10 


CONCERTED    NU.MBER    BY    THE   PEERLESS    QUARTET,  WITH 
ORCH. 

5392    Women  (from  "The  Merry  Widow" ).  Lehar 

CLARICE   VANCE,    WITH  ORCH. 

5373    I'm  Afraid  to  Come  Home  in  the  Dark.. 

 Van  Alstyne 

BARITONE  SOLOS  BY  ALAN  TURNER.  WITH  ORCH. 

5350    Venetian  Song   Tosti 

5370    Toreador  Song  from  "Carmen"  Bizet 

COMIC    SONG   BY    MISS   ADA  JONES,   WITH  ORCH. 

5387  Will  He  Answer  Goo  Goo?  Meher 

COMIC  SONG  BY  BILLY  .MURRAY,  WITH  ORCH. 

5375    Raiuin-theFace   Wurt 

DUET  BY   MACDONOUGH  AND  WATSON,  WITH  ORCH. 

5383  Bavarian  Yodel  (The  Waterfall)   10 

DUET    BY    STANLEY    .AND    .MACDONOUGH,    WITH  ORCH. 

5378  When  Summer  Tells  Autumn  Good  Bye. Helf  10 

BILLY    MURRAY   AND   HAYDN   yUARTET,   WITH  ORCH 

5379  Keep  on  Smiling  Kendis-Paley 

MINSTREL  RECORD. 

5380  Victor  Minstrels — No.  10  (introducing  "Bye 

Bye,    My   Sailor   Boy"   and  "Good  Bye, 
Honey,  Good  Bye"  

DUET   BY    COLLINS    AND   HARLAN,   WITH  ORCH. 

5388  Just  Help  Yourself  Von  Tilzer 

DUET  BY   MISS  .TONES  AND  MR.  MURRAY,  WITH  ORCH.  . 

5384  Wouldn't  You  Like  to  Have  Me  for  a  Sweet- 

heart (from  "The  Yankee  Tourist").... 
  Robyn  10 

YANKEE    TALK    BY    CAL  STEWART. 

5377     Uncle  Josh's  Letter  from  Home   10 

DESCRIPTIVE    SPECIALTIES    BY    illSS    JONES   AND  MR. 
SPENCER,   WITH  ORCH. 

5385  .S^hoolday  Frolics  (introducing  "See-Saw") 
538G    Jimmie  and  Maggie  at  "The  Merry  Widow" 

ARTHUR  PRYOR'S  BAND. 

5320    "Shoulder  .4rms''   March  Rose 

FLUTE  AND  OBOE  DUET  BY   LYONS  AND  TREPTE.  WITH 
ORCH. 

5308    Happy    Days   .  .  .  Strelezki 

MALE  QUARTET  BY  THE  HAYDN  QUARTET,  WITH  ORCII. 

5331    Down  in  the  Old  Cherry  Orchard ...  Henry 

.MINSTREL  RECORD. 

53G3    Victor     Minstrels — No.     9  (introducing 
"Broncho    Buster"    and    "I'ride    of  the 
Prairie")   

OVDSKI.   MATTFELD,  VAN  HOOSE.  JOURNET  AND  REISS. 

95201  Meistersinger — Quintet,  Act  III. — Selig,  wie 
die  Sonne  (Brightly  as  the  Sun)  in  Ger- 
man  Wagner 

FRANK  LA  FORGE,  PIANIST. 

(a)  Gavotte   La  Forge 

(b)  Papillon   Lavalle 

CAliU.SO,    SEMBRICH.   SCOTTI    AND    SEVEUINA,    WITH  ORCH 

90001  Rigoletto— Quartet,  Act.  Ill — Bella  figlla 
deir  amore  (Fairest  Daughter  of  the 
Graces — In  Italian  Verdi 

MARCKLLA     SEMBRICH,     SOPRANO,     WITH  ORCH. 

88107  The  Merry  Widow  Waltz — Dolce  amor — In 
Italian   ;  Lehar 

GERALDINE   PARRAB,    SOPR.ANO,   WITH  ORCH, 

Madame  Butterfly — Un  bel  di  vedremo — • 
(Some  Day  He'll  Come) — In  Italian..., 

  Puccini 

Mefistofele — L'altra   notte   (Last  Night  in 
the  Deep  Sea) — In  Italian  Boito 

GERALDINE    FARRAR    AND    ANTONIO     SCOTTI.    WITH  ORCH. 

80014  Madame  Butterflv — Ora  a  noi !  (Now,  at 
Last!)  (Letter  Duet  from  Act  II) — In 
Italian   Puccini 

MARIE  MICHAir.OWA,  SOPRANO,  WITH  ORCH. 

Traviata — Addio  del  passato  (Farewell  to 

the  Bright  Visions)  Verdi 

Demonio — "The  Night  Is  Calm"  .Rubinstein 

ERNESTINE  SCHUMANN-HEI.NK,  CO.NTRALTO,  WITH  ORCH. 

8810.S    The  Rosar.v — In  English  Nevin  12 


TRADE  IN  SOUTHERN  CALIFORNIA. 

Talking  Machine  Men  Preparing  for  the  Ar- 
rival of  Admiral  Evans'  Fleet — Borgun  Joins 
•  Southern  California  Co. — Opera  Records  in 
Great  Demand — New  City  Ordinance  Against 
Musical  Instruments  Heartily  Condemned — 
C.  E.  Goodwin  a  Recent  Visitor. 


10 
10 


8 


G4083 


.SSI  13 


S8114 


G1178 
61179 


12 


10 
10 


12 


12 
12 


12 


10 
10 


A  salesman,  to  succeed,  must  not  only  have 
faith  *in  himself,  but  faith  in  the  article  he  is 
SPlling.  He  should  approach  his  customer  in 
such  a  manner  as  to  leave  no  room  for  doubt 
that  he  himself  believes  what  he  says  of  the 
article  Ire  has  to  sell. 


(Special  to  The  ralking  Machine  Wuna.  > 

Los  Angeles,  Cal.,  March  4,  1908. 

Los  Angeles  and  her  sister  cities  are  very  bu  y 
making  preparations  for  the  arrival  oi  the  battle- 
ship fleet.  Business  is  good  in  general,  and  the 
climate  could  hardly  be  improved. 

Leo  Weaver,  a  well-known  music  man  of  this 
coast,  has  joined  the  Pasadena  Music  Co.,  and 
reports  an  excellent  business  in  the  "Crown 
City."  Owing  to  the  wealthy  class  who  reside 
there  a  fine  trade  is  predicted. 

A  fire  in  the  Chamber  of  Commerce  building, 
of  San  Diego,  did  some  damage  to  the  store  of 
the  Southern  California  Music  Co.,  in  that  city. 
Fortunately  the  talking  machine  department  was 
spared  and  came  out  with  little  damage.  Busi- 
ness was  not  interfered  with,  however. 

Edward  Borgum  is  with  the  Southern  Cali- 
fornia Music  Co.  in  the  capacity  of  traveling 
salesman.  Mr.  Borgum  has  recently  left  the 
house  of  D.  S.  Johnston  Co.,  Seattle.  He  has 
visited  several  dealers  in  the  "Valley"  and  will 
leave  shortly  on  a  trip  to  Arizona  and  New 
Mexico,  which  country  has  not  had  much  atten- 
tion in  the  talking  machine  line,  and  will  doubt- 
lessly prove  an  excellent  field.  The  Southern 
California  Music  Co.  have  just  received  the  spe- 
cial list  of  Tetrazzini  and  "Merry  Widow"  selec- 
tions for  the  Zonophone,  with  which  they  are 
doing  considerable  business. 

The  sale  of  Victor  records  of  "Mme.  Butterfly" 
has  been  very  large  since  the  opera  has  visited 
the  city.  Mr.  Ruggles,  of  Sherman,  Clay  &  Co., 
says  they  cannot  get  enough  of  them.  The  sam- 
ple of  the  new  Victor  "Pagliacci"  records  has 
brought  in  some  nice  orders,  as  they  are  the 
finest  of  their  kind  ever  heard. 

C.  E.  Goodwin,  of  Lyon  &  Healy,  is  making  a 
short  stay  here. 

Talking  machine  dealers,  and,  in  fact,  all  music 
houses  in  Pasadena,  Cal.,  are  bitter  against  a 
new  city  ordinance  prohibiting  the  use  of  musi- 
cal instruments  to  attract  crowds.  Although  di- 
rected against  penny  arcades  and  moving  picture 
shows,  it\is  construed  to  affect  all  music  houses 
who  publicly  play  instruments,  but  the  dealers 
state  that  they  will  continue  to  sell  and  use 
talking  machines,  despite  the  ordinance.  Public 
opinion  seems  to  be  in  favor  of  the  music  deal- 
ers. 


CABINETS 


FOR 


Disc  Records  and  Cylinder  Records 


\\^p   have   the   Cabinets  that 
have  the  price  quality  and 
workmanship  that  is  getting  the 
business. 


Y^")!  T    would    benefit  yourself 
by  writing  us  for  a  New 
Booklet   illustrating  this  unusually 
complete  line. 


No.  512  CABINET 

Golden  Qt.  Oak.    Holds  252  Cylinder  Records 
the  Original  Flannel  Lined  Cartons. 


OUR  NAME 


The  Udell  Works 

OUR  ADDRESS 

INDIANAPOLIS,  IND.,  U.  S.  A. 


58 


THE  TALKING  MACHINE  WORLD. 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  Talking  ilachine  World. j 
Washington,  D.  C,  March  7,  1908. 

TrLTING  TUE^'-TABLE  FOE  SoUND  RECOEDING  AND 

Repeoducing  Machines.    Wilburn  N.  Dennison, 
Merchantsville,  N.  J.,  assignor  to  Victor  Talking 
Machine  Co.,  Camden,  N.  J.    Patent  No.  880,369. 
One  object  of  this  invention  is  to  provide  a 


7 

B 

^ — -y^ 

mounting  for  a  turn-table  used  with  the  disc 
type  of  sound  recording  and  reproducing  ma- 
chines, which  will  permit  the  turn-table  to  be 
tilted  out  of  its  normal  iwsition  upon  its  driv- 
ing spindle  without  bringing  any  undue  stress 
upon  the  spindle  to  bend  it.  Further  objects  are 
to  support  the  turn-table  independently  of  the 
spindle  by  which  it  is  rotated,  without  having 
any  relative  motion  between  the  said  parts;  to 

render   this  por- 
tion of  the  mech- 
S  anism  of  a  talk- 
ing  machine  ab- 
^  .  solutely  noiseless 

and  frictionless; 
to  simplify  the 
construction  and 
to  reduce  the  cost 
of  manufacture. 

Figure  1  is  a 
central  vertical 
section  of  a  device  constructed  in  accordance  with 
this  invention;  Fig.  2  is  a  perspective  view  of  a 
detail  of  the  device;  Fig.  3  is  a  vertical  section  of 
the  deice  showing  the  turn-table  in  a  tilted  posi- 
tion; Fig.  4  is  an  elevation,  partly  in  section,  of 
a  central  fragment  of  the  device,  and  Fig.  5  is  a 
bottom  view  of  Fig.  4. 

Die  Plate  foe  Stamping  Up  Sound-Recoeds. 
George  K.  Cheney,  New  York,  assignor  by 
mesne  assignments  to  Victor  Talking  Machine 
Co.,  Camden,  N.  J.    Patent  No.  879,363. 

The  object  of  this  invention  is  to  produce  a 
part  of  co-operating  die-plates,  by  which  a  record 
may  be  stamped  up  and  finished  ready  for  the 
market,  in  a  tingle  operation  of  the  press,  there- 
by avoiding  the  necessity  of  subsequently  trim- 
ming and  polishing  the  same,  as  is  now  ordi- 
narily required. 
A  further  object  of  the  invention  is  to  pre- 


vent  premature  contact  between  the  die  plates, 
as  the  record  is  being  stamped  up,  in  order  to 
obtain  the  full  and  continued  effect  of  the  pres- 
sure applied  upon  the  material  and  thereby  pro 
duce  a  sharp,  clean-cut  impression,  smooth  and 
free  of  surface  inequalities  and  having  the  requi- 
site density  throughout  the  body  of  the  record 
disc. 

In  these  drawings:  Figure  1  is  a  view  of  the 
die-plates  assembled.  Fig.  2  is  a  similar  view 
showing  the  plates  separated.  Fig.  3  is  a  sec- 
tional view  taken  on  the  line  s-' — .s',  of  Fig.  5. 
Fig.  4  is  a  similar  view  taken  on  the  lines  s' — s'. 


more  particu- 


3 


of  Fig.  5.  Fig.  5  is  a  plan  view  of  the  lower 
plate,  and  Fig.  6  is  a  reverse  plan  of  the  plate. 

Peoduction  or  Disc  Sound-Recobds.  Thomas 
H.  "Macdonald,  Bridgeport,  Conn.,  assignor  to 
American  Graphophone  Co.,  same  place.  Patent 
No.  878,547. 

The  present  invention  relates 
larly  to  the  manu- 
facture  of  disc 
sound-records,  and 
has  for  Its  object 
to    cheapen  the 
production  of 
such  records,  and  , 
at  the  same  time 
to  improve  their  quality,  especially  in  respect  to 
strength,  durability  and  uniformity  of  product. 

Yielding  Matrix  fob  SouisrD-RECOEDS.  Victor 
H.  Emerson,  New  York,  assignor  to  American 
Graphophone  Co.,  Bridgeport,  Conn.  Patent  No. 
878,513. 

This  invention  relates  to  the  production  of 
sound-records  by  the  impressing  of  a  suitable 
matrix  into  a  disc  or  tablet  of  suitable  material. 
Such  matrices  are  electroplates,  formed  upon  a 
wax-like  original  sound-record  by  the  ordinary 
process  of  electrolysis.  These  electroplates  are 
comparatively  thin  sheets  of  metal  which  are 
backed  up  by  heavy  plates 
to  which  they  are  sol- 
dered or  otherwise  perma- 
nently secured.  The  sur- 
face of  such  matrix  is 
seldom  or  never  a  true 
geometric  plane,  so  that 
if  a  composite  tablet  is  to  be  impressed  (to  pro- 
duce the  sound-record)  some  provision  must  be 
made  to  compensate  for  this  want  of  geometric 
trueness.  This  present  invention  not  only  pro- 
vides this  compensation,  but  also  saves  the  time 
and  expense  of  providing  the  heavy  backing  for 
the  matrix,  and  incidentally  permits  a  number 
of  matrices  to  be  stored  in  a  small  space. 

This  invention  consists  briefly  in  providing  a 
yielding  substance  between  the  matrix  and  the 
platen,  or  the  plunger,  of  the  press,  so  as  to  pro- 
duce a  yielding  matrix  which  will  press  with 
uniform  pressure  upon  every  portion  of  the  sur- 
face of  the  record  or  disc  to  which  it  is  applied. 

In  the  drawing  annexed.  Figure  1  is  a  con- 
ventional representation  of  a  press  containing 
the  invention. 


^2. 


Phonogbaph.  Edward  L.  Aiken,  East  Orange, 
N.  J.,  assignor  to  New  Jersey  Patent  Co.,  West 
Orange,  N.  J.    Patent  No.  873,032. 

This  invention  relates  to  phonographs  where- 
in the  sound  record  is  carried  on  a  tapering 

mandrel  the  outer  _  ,- 

jrjtff.i. 

end    of    which  is   

supported  during 
the  operation  of 
the  instrument  by 
a  bearing,  snch  as 

a  pivot  pin,  carried  .  

by  an  end  gate 
which  is  pivoted 
at  one  end  so  that 
when  desired  it 
may  be  turned  on 
its  pivot  and  ex- 
pose the  end  of  the 
mandrel  so  that 
the  sound  record 
may  be  applied  to 
or  removed  there- 
from. This  invention  has  for  its  object  the  pro- 
vision of  an  improved  form  of  locking  latch  for 
holding  the  end  gate  in  its  closed  position. 

Figure  1  is  a  front  elevation  showing  the  in- 
vention applied  to  a  phonograph.  Fig.  2  is  an 
end  elevation  of  the  same,  and  Fig.  ^  is  a  detail 
view  partly  in  section  of  the  locking  latch. 

Phonograph-Hoen.  Peter  Weber,  East  Orange, 
N.  J.,  assignor  to  New  Jersey  Patent  Co.,  West 
Orange,  N.  J.    Patent  No.  878,029. 

In  phonographic  reproduction,  superior  results 
are  secured  with  horns  of  considerable  length 
and  diameter,  which  at  the  present  time,  are 


r 


about  30  inches  long.  These  horns  are  made  of 
sheet  metal  and  great  care  has  to  be  taken  in 
transporting  them,  in  order  that  they  may  not 
become  dented  or  injured.  Consequently,  in  the 
shipment  of  a  phonograph  outfit,  a  larger  box  is 
required  for  the  horn  than  for  the  phonograph 
itself,  and  this  is  a  serious  practical  objection. 


WILKESLYKE 

Automatic  Start  and  Stop 

ATTACHMENT 


This  scientific  attachment  is  made  to 
fit  the  famous  Edison  Standard,  Home 
and  Triumph  Phonographs.  It  auto= 
matically  starts  the  machine  on  clos= 
ing  the  gate  and  stops  at  the  end  of 
record,  thus  enabling  the  operator 
to  wait  on  customers  or  perform 
other  duties. 


RETAILS 
JOBS  AT 


$3.00 
1.80 


Every  dealer  should  have  one  on  his 
display  machine  — sells  on  sight.  Ask 
your  jobber  to  supply  you. 

W.  D.  ANDREWS 

SOUe  OISTRIBUTER 

SYRACUSE,  N.  Y.  BUFFALO,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


59 


These  horns  are  also  bulky  in  the  hands  of  the 
user,  and  objectionable  for  this  reason. 

The  object  of  this  invention  is  'to  provide  a 
collapsible  or  sectional  hoi'n,  having  substan- 
tially as  good  acoustical  properties  as  a  continu- 
ous horn  and  which  is  as  rigid  as  such  a  horn, 
but  which,  owing  to  its  collapsible  or  sectional 
character,  is  very  much  less  bulky  than  a  con- 
tinuous horn,  whereby  the  objections  indicated 
will  be  overcome. 

Figure  1  Is  a  side  elevation  of  one  form  of 
horn  embodying  the  invention,  showing  the  same 
made  in  three  sections,  Fig.  2  a  longitudinal 
sectional  view  of  the  same,  and  Fig.  3  a  side  ele- 
vation, showing  the  parts  collapsed  or  folded. 
Phonock.m'h-Hoens.  Francis  M.  Murphy,  Jer- 
sey City,  N.  J.,  as- 
signor of  one-half 
to  Thomas  Flana- 
gan, same  place. 
Patent  No. 
388. 

This  invention 
relates  to  iorns 
for  talking  ma- 
chines generally, 
the  purpose  being 
to  modify  the 
sound  by  the  ap- 
plication  of  a 
valve  controlled 
air  inlet  located 
in  the  length  of  the  horn  and  preferably  about  at 
the  juncture  of  the  base  or  stem  with  the  body 
of  said  horn. 

In  the  specific  application  of  the  invention, 
the  horn  comprises  ^a  body  or  bell  portion  and  a 
stem  or  base,  the  parts  being  separable  and  the 
base  or  stem  being  tapered  and  reversely  curved 
in  its  length,  said  base  or  stem  having  securing 
means  for  positive  attachment  thereto  of  the  bell 
or  body  portion  of  the  horn  and  provided  with 
the  valve  controlled  air  inlet  at  or  near  its  larger 
or  coupling  end. 

Figure  1  is  a  perspective  view  of  a  phonograph 
horn  embodying  the  invention.  Fig.  2  is  a  longi- 
tudinal section  of  a  portion  of  the  stem  or  base 
and  the  contracted  end  of  the  horn  body  or  bell. 
Fig.  3  is  a  detail  view  of  the  coupling  end  of  the 
stem  or  base  showing  more  clearly  the  clamp 
means  for  securing  the  horn  thereto.  Fig.  4  is  a 
transverse  sectional  view  taken  at  the  junction 
of  the  horn  and  stem. 

PHO^•o<.HA^II-HoR^^  Victor  H.  Rapke,  New 
York.    Patent  No.  879,797. 

The  purpose  of  the  invention  is  to  provide  a 
collapsible  phonograph  horn  or  megaphone, 
wherein  the  sections  can  be  completely  sepa- 


rated  one  from  the  other,  and_  compactly  nested, 
and  to  provide  simple  means  for  drawing  the 
sections  together,  which  means  can  be  quickly 
and  conveniently  applied  or  removed.  It  is  a 
further  purpose  of  the  invention  to  so  construct 
the  horn  that  the  vibrations  will  not  be  carried 
from  one  section  to  the  other,  and  whereby  the 
vibrations  will  be  extremely  light  and  will  in  no 
manner  interfere  with  the  sound  waves  passing 
through  the  horn;  it  is  also  a  purpose  to  so  con- 
struct the  horn 
that  there  will  be 
absolutely  no  rat- 
tling when  the 
horn  is  set  up 
and  in  use. 

Figure  1  is  a 
longitudinal  sec- 
tion through  the 
improved  horn, 
showing  one  tie 
rod  simply  fitted 
thereto  and  a  sec- 
ond tie  rod  in 
clamping  engage- 
ment therewith; 
Fig.  2  is  an  en- 
"  "'  iarged  s  e  c  t  i  o  n 

through  portions  of  opposing  body  sections  of 
the  horn,  illustrating  the  manner  in  which  one 
section  is  fitted  to  the  other;  Fig.  3  is  a  view 
similar  to  that  shown  in  Fig.  2,  but  illustrating 
the  form  of  connection  employed  between  the 
inner  or  most  contracted  body  section  and  the 
section  next  thereto;  Fig.  4  is  an  enlarged  trans- 
verse section  through  a  portion  of  the  horn, 
illustrating  a  form  of  keeper  employed  for  the 
locking  or  clamping  devices  for  the  body  sec- 
tions of  the  horn;  Fig.  5  is  a  longitudinal  section 
through  the  body  section  of  the  horn,  showing 
the  said  body  sections  nested,  and  Fig.  6  is  a 
sectional  side  elevation  of  one  of  the  tie  rods, 
showing  a  modified  construction. 

PiTONOGR.ii'ii.  William  W.  Rosenfield,  New 
York.    Patent  No.  879,589. 

This  invention   relates   to   automatically  op- 


Talking  Machine  Record  Cabinets 


OUR  SPECIALTY 

So — we  offer  you  good 
value  in  a  variety  of  es- 
tablished sellers.  You 
can  sell  from  our  catalog. 
It  is  required  in  every 
popular  store.  More 
goods  sold  with  less  effort 
is  the  result  of  catering 
Cadillac  character. 


INo.  1194 


Cadillac  Cabinet  Co. 

T.  M.  R.  C.  Dept.      DETROIT,  MICH. 


erated  phonographs.  The  invention  has  been 
made  especially  with  the  idea  of  adapting  a 
spring  motor  actuated  phonograph  to  operate  to 
make  successive  productions  of  a  record  or  rec- 
ords. To  this  end  means  are  provided  for  auto- 
matically rewinding  the  motor  by  which  the 
phonograph  is  given  its  reproducing  movements, 
and  means  for  automatically  raising  the  repro- 
ducer from  the  record  and  for  returning  the 
parts  to  normal  or  starting,  position.    For  re- 


winding the  spring  motor,  there  is  provided  an 
electric  motor  and  means  whereby  the  circuit  is 
closed  to  such  electric  motor  to  cause  the  re- 
winding of  the  spring  naotor  preferably  after  the 
reproduction  of  a  record,  and  the  electric  motor 
also  preferably  actuates  the  automatic  return 
mechanism. 

In  the  drawings  Figure  1  is  an  elevation  and 
Fig.  2  a  plan  representing  a  spring  motor  actu- 
ated phonograph  of  well  known  form  provided 
with  rewinding  and  return  mechanism  in  ac- 
cordance with  the  present  invention.  Fig.  3  Is 
an  elevation  of  parts  of  the  operating  mechanism 
looking  from  the  back  of  Figs.  1  and  2.  Fig.  4 
is  a  transverse  section  and  elevation  at  the  dotted 
line  y,  y  of  Fig.  2  looking  toward  the  right.  Fig. 

6  is  an  elevation  representing  some  of  the  parts 
shown  in  Fig.  5,  but  in  a  different  position.  Fig. 

7  is  an  elevation  in  larger  size  of  the  eccentric 
disc  and  the  parts  associated  therewith  looking 
toward  the  left  in  Figs.  1  and  2,  and  Fig.  8  is 
an  elevation  of  the  friction  coupling  interposed 
between  the  shafts  of  the  electric  motor  and  the 
motor  for  directly  operating  the  phonograph 
with  the  friction  spring  omitted. 

Attachment  fob  Phonogkaphs.  Edwin.  J3., 
Donaldson,  Washington,  D.  C,  assignor  of  one- 
half  to  Frederick  A.  Linger,  same  place.  Parent 
No.  880,016. 

,  An  object  of  the  invention  is  to  provide  means 
for  imparting  to  the  record  an  initial  movement 
or  thrust  to  disengage  the  record  from  the  cylin- 
der and  project  it  beyond  the  end  of  the  cylinder 
in  order  that  the  operator  may  handle  the  same 
by  applying  his  fingers  to  the  internal  wall  of 
the  cylinder  and  obviate  any  damage  to  the  said 


fed 

3 

record  which  m:ght  result  from  handling  the  ex- 
terior surface.  A  further  object  of  this  inven- 
tion is  to  provide  a  means  for  connecting  the 
record  actuating  device  to  the  end  gate  of  the 
ordinary  phonographs,  thus  releasing  and  actuat- 
ing the  record  at  a  single  operation.  A  still 
further  object  of  the  invention  is  to  provide  an 
attachment  of  the  character  note'd  that  can  be 
applied  to  phonographs  now  in  common  use 
without  in  any  way  changing  their  construction: 
the  said  attachment  being  simply  anchored  to 
parts  of  machines  as  they  are  now  made. 

Figure  1  is  a  top  plan  view  of  a  portion  of  a 


60 


THE  TALKING  MACHINE  WORLD. 


phonograph  showing  the  invention  applied  there- 
to. Fig.  2  is  a  view  in  elevation  of  the  rear 
thereof.  Fig.  3  is  a  view  in  elevation  of  the  end 
thereof.  Fig.  4  is  a  rear  elevation  showing  a 
modified  construction.  Fig.  5  illustrates  another 
modification.  Fig  6  is  a  perspective  view  show- 
ing the  details  of  construction  of  the  attachment 
illustrated  in  Figs.  1  and  2.  Fig.  7  is  a  detail 
view  of  a  further  modification. 

Repeoduceb  foe  Phonographs.  Arthur  C.  Mes- 
traud,  Lincoln,  Neb.,  assignor  to  Oscar  J.  Junge, 
same  place.    Patent  No.  880,320. 

This  invention  relates  to  reproducers  for  phon- 
ographs, and  one  of  the  principal  objects  of  the 
same  is  to  obviate  the  use  of  a  counterweighted 
stylus  arm  in  devices  of  this  character.  Another 
object  is  to  provide  a  reproducer  or  sound  box 
in  which  the  stylus  arm  is  mounted  upon  a 
spring,  and  in  which  means  are  provided  for 


Zrg.7. 


designed  to  be  used  it  is  impracticable  to  use 
spring  motors  for  the  purpose  of  driving  the 
instruments  and  so  connections  are  made  with 
the  air  system  of  a  train  whereby  the  alE_pres- 
sure,  which,  in  accordance  with  our  general  sys- 
tem is  constantly  maintained,  is  employed  to 
drive  the  various  parts  of  .  the  annunciator  and 
to  actuate  the  several  parts  which  are  necessary 
for  the  fully  automatic  operation  of  the  devices 
comprised  in  the  present  invention. 

The  present  invention  comprises  a  sound-re- 
producing means 
utilizing  a  sound 
record,  preferably 
of  the  cylindrical 
type,  although 
with  slight  modi- 
fications the  same 
i  n  9  trumentalities 
may  be  used  in 
connection  with 
sound  records  of 
the  disc  type.  In 
either  case  the 
sound  record 
should  be  of  ma- 
terial capable  of 
numerous  repro- 
ductions. 

The  invention  comprises  a  means  under  the 
control  of  the  air  pressure  in  the  system  used 
for  braking  and  other  purposes,  for  setting  up 
rotary  motion  of  the  cylindrical  sound  record 
and  feeding  the  sound-box  across  the  record  to 


adjusting  the  tension  of  the  spring  to  regulate 
the  yielding  character  of  the  stylus  arm. 

Still  another  object  of  the  invention  is  to  pro- 
vide a  reproducer  of  simple  construction  in 
which  weights  are  entirely  dispensed  with,  and 
in  which  the  spring  for  supporting  the  stylus 
arm  may  be  quickly  adjusted  to  regulate  the 
bearing  of  the  stylus  in  the  sound  grooves  of  the 
record. 

Figure  1  is  a  central  vertical  section  of  a  re- 
producer or  sound  box  made  in  accordance  with 
the  invention.  Fig.  2  is  an  underside  plan  view 
of  the  game.  Fig.  3  is  a  detail  side  \iew  of  the 
limit  loop  for  supporting  one  end  of  the  stylus 
arm  spring.  Fig.  4  is  a  detail  front  elevation 
of  the  spring-holding  members.  Fig.  5  is  a  sec- 
tional view  of  the  same,  taken  on  the  line  5 — 5, 
of  Fig.  4.  Fig.  6  is  a  perspective  view  of  the 
stylus  arm  and  the  supporting  device  therefor. 
Fig.  7  is  a  plan  view  of  the  sheet  metal  blank 
for  holding  the  stylus  arm  spring. 

Annunciatob.  William  C.  Mayo,  and  John 
Houlehan,  El  Paso,  Tex.,  assignor  of  one-third  to 
George  E.  Briggs,  Barstow,  Texas.  Patent  No. 
879,288. 

This  invention  has  reference  to  improvements 
in  annunciators  designed  more  particularly  for 
the  phonographic  announcing  of  stations  and 
other  routine  information  on  cars  or  trains  of 
any  character. 

The  invention  is  designed  for  use  in  connec- 
tion with  a  complete  traction  system,  and  since 


in  this  system  the  operations  are  mostly  auto- 
matic in  character,  it  becomes  necessary  that  all 
announcements,  such  as  the  names  of  stations, 
calls  to  meals,  and  other  matters  which  are 
usually  called  out  by  a  train  official  shall  be 
made  by  phonographic  means  and  shall  be  so 
timed  and  arranged  that  each  passenger  shall 
surely  hear  the  announcement. 

In  the  system  in  which  these  annunciators  are 


such  extent  and  at  stich  times  as  may  be  neces- 
sary to  cause  the  desired  announcements  to  be 
made. 

In  order  that  the  announcements  may  be  made 
at  the  proper  time,  the  motor  for  the  phono- 
graphic annunciator  may  be  under  the  control 


of  a  release  mechanism  which  may  be  operated 
from  fixed  points  along  the  roadway,  and  pro- 
vision is  also  made  for  conducting  the  repro- 
duced sounds  to  points  adjacent  to  the  seats 
occupied  by  the  passengers  on  the  car  so  that 
each  passenger  may  receive  an  individual  an- 
nouncement in  spoken  words. 

Figure  1  is  a  plan  view,  with  parts  in  section, 
of  a  phonographic  reproducer  of  the  cylindrical 
record  tablet  type  arranged  to  operate  auto- 
matically as  many  times  as  desired;  Fig.  2  is  a 
skeleton  view  of  the  driving  mechanism  for  the 
structure  shown 
in  Fig.  1;  Fig.  3 
is  a  cross  section 
of  the  cylinder 
for  receiving  air 
for  driving  the 
mechanism;  Fig. 
4  is  an  elevation, 
partly  in  section, 
of  the  mechanism  /^^^ 
employed  for  re- 
turning the  sound- 
box to  its  initial  [  ^IJ 

position  after  hav- 
ing traversed  the 
length  of  a  record 
cylinder;  Figs.  5 
to  11,  both  inclusive,  are  detail  views  of 
various  parts  of  the  mechanism;  Fig.  12  is  a 
sectional  view,  partly  in  diagram,  of  a  means  for 
silencing  the  reproduction  without  throwing  the 
mechanism  out  of  action;  Fig.  13  is  a  plan  view 
of  a  portion  of  the  same,  and  Fig.  14  is  a  detail 
view  of  a  portion  of  the  structure  shown  in 
Fig.  12. 

Method  or  Maefsg  Grasiophoxe-Record  Tab- 
lets. Herbert  S.  Berliner,  Washington,  D.  C. 
Patent  No.  878,931. 

This  invention  has  reference  to  the  manufac- 
ture of  gramophone  sound-record  tablets  and  has 
for  its  object  to  reduce  the  cost  of  production 
without  impairing  the  durability  or  wearing 
qualities  of  the  record.  In  carrying  this  inven- 
tion into  effect,  first  a  mixture  is  made  of  the 
ingredients  or  elements  that  ultimately  form 
the  surface  in  which  the  sound-grooves  are  im- 
pressed, and  such  mixture  may  be  made  up  of 
barites,  silica  or  other  earthy  matter,  a  fiber,  as 
cotton-flock,  asbestos,  shoddy  or  light  fibrous  ma- 
terial, with  shellac,  and  when  desired  coloring 
matter  may  be  added. 

The  above-named  ingredients  or  the  equiva- 
lents thereof  are  thoroughly  incorporated  or 
mixed  together  by  heating  and  kneading,  the 
mixture  being  rolled  into  sheets  forming  a  solid 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value,  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


61 


mass  when  cool.  This  solidified  base  composed 
of  granular  material,  a  fiber,  and  shellac,  is  re- 
duced by  grinding  to  a  fine  powder,  and  such 
grinding  of  the  hard  or  solid  mass  which  has  a 
fiber  intei-mixed  therewith  produces  a  fine  powder 
in  which  the  fiber  is  thoroughly  incorporated. 
It  is  important  to  note  that,  in  order  to  grind 
the  fiber  into  a  powder,  it  must  be  incorporated 
into  ar  hard  cold  mass  forming  a  part  thereof, 
and  this  is  one  of  the  particulars  of 
the  improvement  over  other  methods 
which  enables  one  to  subsequently  pro- 
duce an  entirely  homogeneous  fibrous 
fluid  for  coating  the  hard  base  of  my 
record. 

Having  reduced  the  fibrous  mass  to 
a  fine  powder,  it  is  next  brought  to 
fiuidity  by  the  addition  of  alcohol,  or 
other  fluid  solvent  of  shallac,  the 
amount  of  alcohol  or  liquor  that  is 
added  being  suflicient  to  reduce  the 
dry  powder  to  a  viscous  fluid,  and  such 
fluid  is  applied  either  to  one  or  both 
sides  of  a  solid  base  or  foundation,  for 
instance,  a  disc  of  pasteboard,  wood, 
metal  or  resinous  composition,  or 
to  a  sub-base,  as  a  sheet  of  paper, 
which  may  then  be  reinforced  by  a  back- 
ing, and  when  one  coat  or  covering  has 
been  applied  and  has  dried  a  second  coat  may  be 
applied,  and  so  on  until  a  surface  of  the  desir«d 
thickness  is  secured.  The  coat  or  coatings  may 
be  applied  by  a  brush  or  roller,  and  when  the 
solvent  has  evaporated,  the  mixture  solidifies 
and  forms  a  hard  coating.  Before  impressing 
the  sound-record  into  the  surface  of  the  tablet 
or  disc  it  is  heated  to  render  the  sound-record 
surface  plastic,  after  which  the  sound-grooves 
are  impressed  therein  in  the  usual  manner,  the 
disc  being  cooled  while  under  pressure  and  while 
in  close  contact  with  the  sound-record  matrix. 

The  inventor  desires  to  cover  in  this  applica- 
tion the  method  described  for  producing  an  en- 
tirely homogeneous  fibrous  fiuid  for  making  a 
gramophone  record  surface,  and  does  not  broadly 
claim  herein  the  general  idea  of  coating  a  disc 
with  a  gramophone  record  composition  in  fluid 
form,  drying  the  latter  and  impressing  a  record 
therein. 

The  method  or  process  is  illustrated  by  the 
accompanying  diagram. 

Talking  Machine.  John  C.  English,  Camden, 
N.  J.    Patent  No.  877,989. 

This  invention  consists  in  providing  a  talking 
machine  with  two  sound  conveying  tubes  of 
heavy  and  rigid  construction,  each  of  which  is 
composed  of  a  rigid  or  fixed  portion  secured  to 
the  side  of  a  cabinet,  or  other  fixed  part  of  a 
talking  machine,  and  two  hinged  portions  free 
to  be  swung  upwardly  on  horizontal  pivots  away 
from  the  plane  of  the  record,  and  also  to  be 


swung  about  vertical  pivots  in  a  horizontal  plane 
over  the  face  of  the  record;  the  swinging  ends 
of  said  sound  tubes  being  pivoted  to  the  oppo- 
site sides  of  the  reproducer  or  sound  box;  where- 
by the  said  sound  tubes  are  caused  to  convey  the 


2 — 2  of  Fig.  1.  Fig.  3  is  a  detail  elevation  show- 
ing the  parts  in  a  different  position  from  that 
illustrated  in  Fig.  1.  Fig.  4  is  a  detail  plan  view 
partly  in  horizontal  section. 


vibrations  of  the  diaphragm  from  both  sides  of 
the  sound  box  to  independently  movable  horns 
or  any  other  sound  amplifying  device,  and  at  the 
same  time  to  maintain  the  sound  box,  and  the 
stylus  carried  thereby,  in  a  fixed  relation  with 
respect  to  the  groove  of  the  record  as  the  repro- 
ducer or  sound  box  travels  across  the  same. 
Figure  1  is  a  plan  view  of  the  improved  de- 


vice,  mounted  upon  a  cabinet  of  a  talking  ma- 
chine. Fig.  2  is  a  sectional  view  of  the  line  2,  2. 
Fig.  1;  Fig.  3  is  a  section  of  the  line  3,  3,  Fig.  1; 
Fig.  4  is  an  elevation  view  of  the  bracket  or 
fixed  support  of  this  device. 

Talking  Machine.  Ira  G.  Fosler,  Chicago. 
111.    Patent  No.  878,516. 

This  invention  relates  to  the  "overrunning"  of 
the  record  after  the  sound  reproduction  has  been 
completed,  which  produces  a  disagreeable  noise 
and  also  tends  to  wear  away  and  injure  the  re- 
producing stylus. 

The  object  of  the  invention  is  to  provide  a 
simple  and  durable  construction  of  talking  ma- 
chine which  will  automatically  stop  when  the 
reproducing  stylus  reaches  the  end  of  the  sound 
record  to  be  reproduced. 

In  the  accompanying  drawing  forming  a  part 
of  this  specification,  Figure  1  is  a  front  eleva- 
tion of  a  talking  machine  embodying  the  inven- 
tion.   Fig.  2  is  a  detail  vertical  section  on  line 


Feed  Mechanism  fok  Phonogeaphs.  William 
A.  Cook,  New  York.    Patent  No.  878,121. 

The  invention  relates  to  means  for  moving  the 
reproducer  in  unison  with  the  spiral  groove  on 
the  record  so  that  the  reproducer-point  shall  be 
maintained  in  proper  relation  thereto,  and  the 
object  of  the  pres- 
ent invention  is 
to  provide  simple, 
inexpensive  feed- 
ing means  for  in- 
suring the  en- 
gamement  of  the 
sapphire  or  point 
with  the  record- 
groove  ,and  for 
easily  and  quickly 
releasing  such 
feed  mechanism 
for  a  re-traverse, 
oy  the  reproducer, 
of  the  same  or 
mother  record. 

Fig.  1  is  a  side 
elevation  of  such 
an  instrument  equipped  with  the  improvement. 
Fig.  2  is  a  corresponding  plan  view,  partly  in 
horizontal  section.  Fig.  3  is  a  vertical  section, 
partly  in  elevation,  showing  a  portion  of  the 
feed  mechanism  and  releasing  means  on  a  larger 
scale.  Fig.  4  is  a  corresponding  horizontal  sec- 
tion and  plan  view. 


The  Knight  Drug  Co.,  Savannah,  Ga.,  have  be- 
come agents  in  that  state  for  the  Indestructible 
Record  Co. 


N0RTI1WE&TERN  DEALERS 


WE  ARE 

JOBBERS    AND  DISTRIBUTERS 

EXCUUSIVEUV  OF 

EDISON  VICTOR 

Phonographs  TalKing  Machines 

and  Supplies 

MINNESOTA  PHONOGRAPH  CO.    ?2tiitl!^7^*^itr  "^^1^1" 

uAURErvoE  H.  uucKER  MINNEAPOLIS    ::  MINN. 


62 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  MacKines  in  America 


1 


OLIVER  DITSON  COSViPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

150  Tremont  St.,  BOSTOH,  RflASS. 


Chas.e,Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHINE 
 Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  with  tKe  assurance 
that  they  will  be  filled  more  prompdy,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

N.s.  8-10-12  East  Sllh  St.,  NEW  YORK  CITY 


You  (Jan  Get  Gouds  Here 

koisojV  victor 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  buying 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,       Milwaukee,  Wis. 


NEW  ENGLAND 

JOBBING  HEADQUARTERS 

EDISON    AND  VICTOR 

Machines.  Records  ajici  Supplies. 
THE    EASTERN    TALKING    MACHJNE  CO. 
177  Tremont  Street         -        -        BOSTON,  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEIM,  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  &.  CO. 

WASHINGTON,  D.  C. 
Distributor' 

"V¥4~"T'OS^  Talking 
V  1  KJ£%.  Machines 

and   RECORDS     Wholesale  and  RetaU 

Largest  Stock  in  the  Soutb 


PERRY  B.  ■VTHITSIT 


L.  M.  WELLER 


PERRY  B.  WHITSIT  CO., 


213  Soutli  High  Street, 


Colambus,  Ohio. 


Edison 
Phonograph 
and    R  eo  o 


^%  JOBBERS  rnrh\"o^^ 


ng 
ds 


WE  ARE  JOBBERS  IN  BOTH 

VICTOR  &  EDISON  GOODS 
STANDARD  TALKING  MACHINE  CO. 

435-7  WOOD  ST..  PITTSBURG.  PA. 

Why  not  try  a  jobber  who  can  fill  your  orders  complete 
and  ship  thcni  the  day  order  is  received. 


BIFFALO  -  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


o 


EDISOIN 
VICTOR 
COLUMBIA 


C  iCoel-&pIrio  ^  Oro. 

S.MDIANAPOLIS,  iND. 

ViCTOR  DISTRIBUTORS 

Our  stock  is  complete.   Orders  filled  the  same  day 
as  received. 


ZON-O-PHONE  JOBBERS 

Fresh  stock,  filled  complete,  same  day.  Sperial 
values  in  needles,  cabinets,  wall  racks,  hoins, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Tiveltth  St„  ST.  LOUI  . 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISON 

It's  worth  wliile  knowing,  we  never 
substitute  a  record. 

If  it's  in  ttie  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBUSG  FIlC-NOGMAPli  CO. 

VICTOR.      ,    .  EDISON 
JOBBERS    ^"'^  JOBBERS 

Largest  and  most  complete  Etock  of  Talkins  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.W.  IOWA,  NEBRASKA  and  SOUTH  D.\KOTA  ( 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY  •'s^^gFcSf 


IVI.  AXWOOD 

160  N.  MAIN  STREET 
MEMPHIS,  XENN. 

EDISOM  JOBBER 


E.  F.  DROOP  &  SONS  CO. 


925  Pa.  Avenus 
WASHINGTON,  D.  C. 


231  No.  Howard  St. 
BALTIMORE,  MD. 

WhsiSesaie  and  Retsci 
Distt^ihutors 

Edison  Ptiooograplis 

Victor  Talking  Mactiines 

Southern  Representatives  for 

Topham's  Carrying  Cases :  Herzog's  Record  C'abl- 
rels:  Searclilight.  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


WEYiANN  &  SON 

■WHOLESALE  DISTRIBUTERS 

niPnu Talking  Machines U I prnn 
UlOUn  Records  &  Supplies  flu  Un 


Plaf-e  3'our  name  ou  our  mailing  list. 
We  can  interest  yoii. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Bacigalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  1113-15  Fillmore  St. 


Jgg^  Edison,  Zonophone 

All   Kinds  of  Automatic  Musical  Instrumeots 
and  Slot  Macbines. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NiSBETT,  Manager,  Wfiolesaie  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Jacot  Music  Box  Co., 

39  Union  Sq.,  New  York. 

Mira  and  Stella  Music  Boxes. 

Edison  axid  Victor  Machines 
and  Records. 


PACIFIC  COAST 


TORS  OF 


Vicfor  Talking  Machines  rec'Sw 


RECORDS 

STEINWAY  PIAXOS-LYOX  &  HEALY 
"OWN  MAKE"  BAND  INSTRLTVIENTS 
San  Francisco  Portland 

Las  Angeles 


Sherman,  C!ay  &  Co.  llliZT 


KOHLER  &  CHASE 


Oakland,  Cal. 


Seattle,  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


BABSON  BROS. 

19th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison     ^  Victor 

MACHINES,     RECORDS     AND  SUPPLIES 

Qnicke.?t  service  and  most  complete  stock  in  Ohio 


w 


E  claim  Largest  Stock  and  Best 
Service,    and   are   willing  to 
"SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  lo  order 

Victor  MacKines  and  R.ecords 
JULIUS  A.  j.°  FR.IEDRICH 

30-32  Canal  Street.    Grand  Rapids,  Mlchigarv 

Our  Motto  :  '  Service  and  a  Saving 

'  in  Transnortation  Chartres 


Every  Jobber  In  this  country  should  be  represented  In  this  department.   The  cost  Is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  April  list. 


THE  TALKING  MACHINE  WORLD. 


63 


I^eading  Jobbers  of  TalKing  MacKines  in  America 


Baltimore    Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.    MAZOR,  Proprietor 

Talking  Machines  and  Records.  The  Biggest 
Assortment  of  Hebrew  Records. 

1423-25  E.  Pratt  Street,      BALTIMORE,  MD. 


FINCH  &  HAHN. 

Albany,  Troy,  Sc>-ierveotai.dy. 

Jobbers  of  Edlsorv,  Victor  and  Columbia 

Mo^chines  and  Records 

300.000  Records 
Complete  Stock  Quick  Service 


SPALDING  &  CO. 

log-jjj  W.  Jefferson  St.,  Syracuse,  N.  Y. 
JOBBERS 

COLUMBIA  MACHINES  and  RECORDS 

Also  Atliletic  Goods.  Fisiilng  Tackle  aad  Cutlery 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


Every  Jobber  In  this  country  should  be  represented  in  this  depart- 
ment.  The  cost  is  slight  and  the  advantage  is  great.   Be  sure 
and  have  your  lirm  in  the  April  list. 


O.  K.  MYERS 

712  Norlh  Second  St.  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


C.    B.    HaYNES  W.   V.  YOUMANS 

C.  B.  HAYNES  &  CO. 

WHOLESALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Riclimond,  Va. 


THE 


TRADE-MARK 

BROADWAY  and  17th  ST., 


NEW  YORK 


Factory : 
Rahway,  N.  J. 


PRICE    F»HOMOGRA.F»H  CO. 

54-56  Clinton  Street,  NEWARK.  N.  J. 

Victor  Distributors 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


Western  Branch : 
259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Tallying  Machines  and  Edison  Phonograplis 

Complete  Stock.    Prompt  Deliveries. 


UNIVERSAL  CO.  ENTERPRISE 

Follow  Their  Tetrazzini  Records  with  Records 
of  "The  Waltz  Dream" — The  Numbers 
Listed  Are  IVlost  Interesting. 


Again  the  "Universal  Talking  Machine  Co. 
demonstrated  their  thorough  up-to-dateness 
through  a  special  issue  of  the  most  popular  num- 
bers from  the  new  operetta  "The  Waltz  Dream." 
In  taking  this  step,  General  Manager  McNabb 
has  been  influenced  largely  by  the  unprece- 
dented success  of  his  "Merry  Widow"  special, 
for,  despite  the  fact  that  every  available  means 
has  been  employed  to  handle  all  orders  promptly, 
the  demand  for  these  has  been  so  far  in  excess 
of  the  company's  expectations  that  they  have 
tieen  and  still  are  completely  swamped  with 
orders. 

Taking  this  into  consideration,  there  has  been 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


but  six  numbers  made  from  "The  Waltz  Dream," 
which  are  as  follows: 

No.  1,032 — ^Gavotte,  Entr'acte,  Zonophone 
Orchestra. 

No.  1,036 — Love's  Roundelay,  waltz  duet  from 
act  1,  Prank  C.  Stanley  and  Henry  Burr. 

No.  1,033 — "Life  is  Love  and  Laughter,"  from 
act  2,  Alice  C.  Stevenson  and  chorus. 

No.  1,034— "Sweetest  Maid  of  All,"  kiss  duet 
from  act  2,  Alice  C.  Stevenson  and  Frank  C. 
Stanley. 

No.  1,035 — Piccolo,  Buffo  duet,  from  act  2, 
Alice  C.  Stevenson  and  Frank  C.  Stanley. 

No.  7,066— A  Waltz  Dream  waltz. 

Embodied  in  a  neat  little  folder  a  list  and  de- 
scription of  these  as  well  as  "The  Merry  Widow" 
and  Tetrazzini  records  has  been  prepared  for 
trade  distribution,  and  we  learn  from  good  au- 
thority that  if  the  advance  demand  for  these 
selections  may  be  taken  as  a  basis  for  their 
popularity,  their  sale  will  even  exceed  that  of 
"The  Merry  Widow." 


PETITIONED  IN  BANKRUPTCY. 


A  petition  in  bankruptcy  was  filed  last  week 
against  Joseph  Greenberg,  dealer  in  music  boxes 
and  talking  machines  at  64  Delancey  street.  New 
York,  by  these  creditors:  Regina  Co.,  $1,491; 
Columbia  Phonograph  Co.,  general,  $478;  Jacot 
Music  Box  Co.,  $343;  and  Victor  Distributing  and 
Export  Co.,  $82.  It  was  alleged  that  he  is  in- 
solvent and  on  January  17  transferred  his  entire 
stock  and  fixtures  to  a  man  named  Alexander  to 
defraud  creditors.  Judge  Hough,  United  State? 
District  Court,  appointed  Otto  M.  Goldsmith  re- 
ceiver, with  a  bond  cf  $1,000.  It  was  stated  that 
on  February  4  Greenberg  with  the  help  of  Alex- 
ander, removed  all  the  stock  in  a  van  to  Brook- 
lyn, N.  Y.  It  was  also  stated  that  Greenberg 
bought  goods  from  the  petitioning  creditors  after 
he  had  given  a  bill  of  sale  to  Alexander. 


A.  P.  PETIT  OFF  TO  EUROPE. 


Talking  Machine  Supply  Co.,  New  York,  sailed 
for  Europe,  with  his  wife,  on  February  26.  He 
is  to  be  gone  about  two  mOliths. 


KAUFMANN  BUYS  DEPARTMENT. 

Takes  Over  the  Talking  Machine  Department 
of  the  Cable  Co.  in  Norfolk — A  Visitor  to 
New  York  Recently. 

The  talking  machine  department  of  the  Cable 
Company,  Norfolk,  Va.,  has  been  acquired  Dy 
E.  H.  Kaufmann,  in  their  employ,  who  will  es- 
tablish a  separate  business  at  the  same  address 
until  he  can  put  up  his  own  building  early  in 
the  spring."  At  one  time  Mr.  Kaufmann  was  a 
salesman  with  the  National  Phonograph  Co.,  in 
the  wax  record  period.  Later  he  was  connected 
with  the  Zonophone  Co.  He  is  an  experienced 
talking  machine  man,  and  therefore  his  success 
is  assured.  Mr.  Kaufmann  was  in  New  York  re- 
cently buying  goods. 


"PAGLIACCI"  ON  THE  VICTOR. 


Leoncavallo's  famous  two-act  musical  drama 
"Pagliacci"  recorded  specially  under  the  per- 
sonal direction  of  the  composer  is  announced  by 
the  Victor  Talking  Machine  Co.  In  connection 
with  this  series  of  records  the  Victor  Co.  have 
issued  an  illustrated  and  historical  booklet  in 
which  are  depicted  the  various  scenes  and  char- 
acters as  well  as  the  story  of  the  play  as  it  pro- 
gresses from  the  first  to  the  last  record.  It  also 
contains  a  short  story  of  the  composer's  life. 
The  popularity  of  "Pagliacci"  is  such  that  it  is 
certain  the  dealers  will  find  a  big  demand  for 
these  records. 


A.  P.  Petit,  general  manager  of  the  Zonophone 
Distributing  and  Export  Co.,  and  also  of  the 


HENRY  J.  HAGEN  TO  MEXICO. 

Henry  J.  Hagen,  manager  of  the  Universal 
Talking  Machine  Mfg.  Co.'s  recording  labora- 
tory. New  York,  sailed  Feb.  27,  on  the  Merida, 
of  the  Ward  Line,  for  Vera  Cruz.  He  will  be 
gone  six  weeks,  and  his  headquarters  during  his 
absence  will  be  at  the  Hotel  Porter,  City  of 
r.texico,  Mex. 


64 


THE  TALKING  MACHINE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


of  the  widespread  popularity  of  the  fancy  post 
card  as  a  medium  for  seasonable  greetings,  re- 
tailers should  make  a  point  of  stocking  a  suffi- 
cient quantity  of  Easter  styles.  At  a  time  like 
this  the  higher  priced  and  therefore  more  profit- 
able lines  are  the  kind  that  will  find  quickest 
sale.  By  this  we  mean  cards  that  will  retail  at 
from  six  for  a  quarter  to  three  for  a  quarter, 
though,  of  course,  there  will  always  be  those  who 
desire  the  cheaper  grade.  After  Easter.  hoAvever, 
the  special  day  card  will  be  dropped  temporarily 
and  the  view  card  will  come  into  its  own.  Each 
j'ear  adds  to  the  popularity  of  these  cards  and 
the  retailer  who  keeps  his  stock  well  supplied  will 
find  himself  well  repaid  for  his  investment. 
While  novelty  cards  (by  that  we  mean  special 
day  cards)  change  each  year  the  view  cards  are 
standard  and  as  long  as  they  are  of  good  quality 
there  is  no  fear  of  their  becoming  dead  stock. 
Local  views  are  especially  live  sellers  and  the 
dealer  in  any  city  or  town  who  neglects  having 
a  full  assortment  is  losing  a  lot  of  good  money. 
Buyers  never  tire  of  them  and  the  more  there 
are  and  the  better  they  are  the  more  liberal  and 
more  profitable  the  business.  Advance  orders  are 
essential  and  the  dealer  who  has  not  placed  his 
orders  for  these  cards  is  quite  likely  to  have 
more  or  less  trouble  securing  the  goods  when  he 
wants  them.  Already  the  demand  is  so  great 
that  all  the  factories  are  crowded  to  the  limit  of 
their  capacity  and  orders  sent  in  even  now  must 
wait  their  turn.  Whenever  it  is  possible  it  is 
well  to  obtain  some  exclusive  views.  This  can 
often  be  done  by  either  taking  a  photograph  or 
having  one  taken  for  you  of  the  particular  object 
or  objects  of  interest  in  your  locality  and  either 
sending  this  with  your  order  for  so  many  thou- 
sand to  your  manufacturer,  who  will  print  your 
own  name  along  the  margin  of  the  address  side — 
or  else  send  your  photograph  to  some  well  known 
engraver  who  makes  a  specialty  of  this  work 
and  have  a  cut  made,  from  which  almost  any  lo- 
cal printer  can  run  off  any  desired  number.  By 
the  latter  process  time  can  often  be  saved  espe- 
cially if  manufacturers  have  a  rush  on. 

While  there  is  no  question  that  the  German 
manufacturers  have  carried  the  art  of  lithograph- 
ing to  a  much  finer  point  than  we  have  in  this 
country  and  that  the  cheapness  of  labor  abroad 
enable  them  to  pay  duty  on  the  goods  and  still 
compete  with  our  largest  factories,  they  have 
never  quite  been  able  to  understand  and  execute 
a  typical  American  card.  This  is  now  being 
demonstrated  by  the  large  increase  in  American 
manufacturers  who  are  meeting  with  wonderful 
success.  The  native  product  naturally  comes  a 
great  deal  nearer  pleasing  the  average  Ameri- 
can than  any  imported  line.  Home  grown  humor 
is  more  striking  and  local  art  seems  much  bet- 
t?"  adapted  to  biins'  it  out. 


At  the  entrance  of  a  new  season  it  is  well  to 
call  a  special  council  of  war,  that  is  to  say.  an 
assembly  of  employees,  at  which  to  outline  the 
plans  and  policy  of  the  firm,  inviting  sugges- 
tion and  criticism  as  *  helpful  factor  in  clearing 
away  misunderstanding  and  in  uniting  forces  in 
a  long,  strong,  concentrated  pull  for  success.  It 
is  all  right  for  the  leader  to  announce  the  gen- 
eral outline  of  endeavor,  but  to  invite  hearty  co- 
operaticfn  he  will  find  it  advisable  to  present  his 
views  in  an  easy  informal  manner,  after  which 
he  may  have  to  coax  and  cajole  expressions  from 
the  diffident  many  who  do  not  fear  to  differ,  but 
sometimes  lack  courage  to  express  their  views. 
Only  too  many  employers  underestimate  the  value 
of  discussing  "ways  and  means"  with  the  men 
under  them— overestimating  their  own  ability 
or  believing  that  to  admit  themselves  fallible 
would  lessen  the  respect  due  them.  That,  to  say 
the  least,  is  a  bigoted,  short-sighted  policy  and 
one  which,  if  it  does  not  exactly  court  disaster, 
certainly  is  not  productive  of  the  best  results. 
Admitting  that  the  head  of  a  house  possesses 
wonderful  business  acumen,  accurate  knowledge 
of  men  and  other  virtues  that  make  the  ideal 
merchant,  it  is  not  possible  for  him  to  be  every- 
where. His  time  is  taken  up  and  needed  at  the 
helm  where  he  directs  the  policy  to  be  carried 
out  by  all.  But  who  is  to  study  the  wants  of  the 
public — that  most  essential  thing  to  the  wel- 
fare of  all  merchants,  big  and  small?  Why,  the 
men  who  do  the  selling,  ro  them  the  customers 
go.  To  them  they  praise  or  find  fault  with  the 
goods.  To  them  they  say,  "Why  haven't  you  got 
so  and  so?  Well,  I'm  sorry,  but  I'll  have  to  go 
elsewhere."  They  are  the  ones  who  have  their 
fingers  on  the  trade  pulse  and  they  are  the  ones 
who  can  help  mosff 

In  planning  the  coming  Spring  campaign  the 
first  important  consideration  is  that  chief  detail 
of  merchandising — the  buying,  or  in  other  words, 
getting  what  customers  want  and  keeping  one's 
weather  eye  peeled  for  anything  new,  a  demand 
for  which  you  can  create  quickly  by  attractive 
displays  and  a  liberal  amount  of  printers'  ink 
used  in  local  dailies.  It  was  for  the  purpose  of 
keeping  dealers  and  jobbers  posted  on  these  new 
lines  that  this  department  was  opened,  and  if 
we  are  to  judge  by  the  letters  we  have  received 
from  many  of  our  subscribers,  it-  is  filling  its 
rcission  satisfactorily.  Of  course,  like  all  new 
things,  it  takes  some  time  to  reach  anything 
like  perfection  and  then  without  the  co-operation 
of  the  trade  this  is  next  to  impossible.  What  we 
want  most  are  suggestions,  for  two  heads  are 
always  better  than  one.  Then,  too,  if  our  readers 
come  across  something  good — a  line  that  sells 
■well  in  connection  with  their  business,  write  us 
about  it  and  we  will  pass  the  good  thing  along. 
In   that  way  by  working  together  we  can  do 


much  toward  booming  conditions  in  this  trade 
and  helping  our  fellow  workers  over  many  a  hard 
bump  in  the  road,  which  after  all  is  the  only 
and  happiest  way  of  spending  one's  life. 

Cameras  and  Photographic  Supplies. 

With  the  coming  of  Spring  a  rich  field  opens 
up  to  the  talking  machine  man  in  cameras  and 
photographic  supplies,  the  possibilities  of  which 
are  only  limited  to  the  amount  of  ingenuity  dis- 
played by  the  retailer.  Each  day  brings  us 
nearer  to  the  warm  balmy  period  which  follows 
tne  Winter  and  heralds  tne  birth  of  new  and 
vivifying  life  everywhere.  It  is  amidst  this  re- 
juvenation that  the  love  for  outdoor  pastimes 
comes  upon  young  and  old  alike  and  with  it  the 
insatiable  desire  to  preserve  these  beauties  of 
nature  in  the  one  way  known  to  science,  namely, 
photography.  Are  you  going  to  let  this  oppor- 
tunity slip  by,  Mr.  Dealer?  If  so,  it  will  be  only 
to  regret  it  when  it  is  too  late.  Why  not  take  time 
by  the  forelock  and  investigate  this  field  thor- 
oughly now? 

Of  course  it  may  be  that  other  lines  will  ap- 
peal more  to  your  particular  customers,  of  that 
you  must  be  the  judge.  But  the  fact  remains 
that  if  a  retailer  possesses  enough  push  and  am- 
bition, competition,  or  anything  else,  cannot  stand 
in  his  way  with  these  goods.  Every  man,  woman 
or  child  is  a  prospective  purchaser  of  photo- 
graphic goods  if  handled  in  the  right  way,  and 
many  schemes  can  be  worked  up  to  win  over  a 
good  majority.  For  instance,  make  it  a  point 
to  offer  each  month  cash  or  other  prizes  for  the 
best  picture  submitted  by  your  customers.  This 
will  start  a  keen  competition  and  by  a  judicious 
amount  of  advertising  in  local  dailies  will  add 
many  names  to  your  list  of  purchasers.  Start 
camera  clubs  and  spread  the  news  broadcast 
about  the  pleasure  to  be  derived  from  hunting 
with  the  camera.  Why  is  deer  hunting  so  fas- 
cinating a  sport,  simply  because  of  the  skill, 
patience  and  endurance  necessary  to  get  a  shot, 
and  yet  from  experience  the  writer  can  vouch 
for  the  fact  that  it  is  a  far  more  difficult  feat 
to  obtain  a  good  negative  than  it  is  a  shot.  And 
once  let  a  person  get  into  the  habit  of  trailing 
with  a  camera  and  it  is  next  to  impossible  to 
break  its  influence.  There  are  no  game  laws 
to  affect  this  sport,  and  if  one  has  any  senti- 
ments against  the  rapid  disappearance  of  game 
in  this  country  it  is  at  least  some  satisfaction 
to  feel  as  one  turns  over  the  pages  of  his  album 
and  glances  at  this  animal  or  that  bird,  that  as 
far  as  he  is  concerned  they  are  still  enjoying 
life  to  the  fullest  extent. 

Post  Cards. 

Talking  machine  men  should  prepare  for  a  big 
call  on  Easter  novelties  of  all  kinds.    In  view 


A  SIDE  LINE  THAT  SELLS  and  IS  WORTH  SELLING 


Tliat  is  the  whole  storj-  of  Iii- 
gersoU  Watches  brief!)*  told. 
Unlike  some  other  side  lines 
now  in  nse,  there  is  a  real,  tany  - 
il)le  profit  in  each  individual 
sale  of  these  watches;  j'on  don't 
have  to  sell  thousands  of  them 
to  make  them  pay,  and  the 
margin  of  profit  to  the  dealer 
rani-es  from  2.")''  to  over  60^. 
Ri<;fht  now,  with  the  demand 
for  expensive  timepieces  lower 
than  ever  before,  is  the  best 
lime  to  sell. 


WATCHES 

Talking  machine  dealers  ev€ry^^'here  are  taking 
on  this  line  and  finding  it  profitable.   Arc  YOV? 


They  are  made  in  several  at- 
tractive up-to-date  styles  (in- 
chidinsi"  the  famous  Dollar 
Watch);  they  are  guaranteed 
ACCUR-VTK  timekeepers,  and 
every  man,  woman  and  chila 
in  this  country  knows  them. 

Write  for  catalog  and  full 
information  of  Ingersoll 
Watches,     also    our    F  R  K  K 

advertising  offer  to 
de.\i.i-:rs. 


ROBT.  H.  I\GERSOLL  &  BRO.,  500  Jewellers  Court,  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


65 


Just  a  Word  to  You  and  All 
Progressive  Dealers 


1 


Write  for  full 


The  Gillette  Safety  Razor  has  been  accepted  by  over  two  million  men  in  the  last  three 
years  as  the  easiest,  quickest  and  most  convenient  method  of  obtaining  a  comfortable  and 
satisfactory  shave. 

During  this  year  thousands  of  men  will  be  added  to  the  ranks  of  self-shavers  as  a  result 
of  our  extensive  advertising  in  the  leading  publications  of  this  country  which  is  constantly 
pointing  out  the  superior  features  of  the  "Gillette"  and  its  advantages  as  a  time,  money  and 
labor  saver. 

And  it  is  you — the  dealer — who  must  supply  the  demand.  This  because  our  advertising  is 
planned  to  create  sales  in  your  store. 

Perhaps  the  tremendous  money  making  possibilities  of 
the  Gillette  Safety  Razor  have  never  occurred  to  you. 

The  two  million  men  now  shaving  the  "Gillette"  way  must  be  supplied  with  new 
blades.  Your  profit  is  not  limited  to  the  sale  of  the  razor  alone.  Between  the  razor  and 
the  blades  you  have  one  of  the  greatest  propositions  for  a  steady  and  liberal  profit  on  the 
market  to-day. 

information  and  prices,  and  remember — when  we  come  into 

your  store  with  our  goods,  we  come  in 
with  every  bit  of  assistance  possible 
in  the  way  of  making  sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 

Gillette  Sales  Company 

914  KIMBALL  BUILDING 

BOSTON 

914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 

The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edged,  thin, 
flexible  wafer-like  blades  (24  keen  edg-es)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  styles  with  toilet 
accessories  retailing-  from  $6.50  to  $50.00  each. 


66 


THE  TALKING  MACHINE  NYORLD. 


Illustrated  Song  Cards 

Folders  of  four  cards  with  chorus 
of  the  most  popular  songs. 
Splendidly  executed  in  colors. 
Thirty  latest  songs  out  and  in 
preparation. 

34-  samples  sent  prepaid  on  receipt  of  $1m50 

AMERICAN    LOVE  SETS 

WITH  VERSES 

Made  from  photographs  posed  by  American 
Beauties.      Very   Striking  and  Big  Sellers 

Samples  and  quotations  on  application.  In  order  to  get  you  acquainted 
with  my  line  it  will  pay  you  to  order  my  complete  assortment,  containing 
about  1 ,000  different  cards,  Landscapes,  Flowers,  Bathing  Types,  Children, 
Animals,  etc.,  etc.,  for  $5.00. 

I  Sell  to  Wholesalers  Only.      10  Million  Cards  Always  in  New  York  Stock 

ART  PRINTING  AND  PUBLISHING  ESTABLISHMENT 

THEODOR  EISMANN, 


124    WEST     18th  STREET 
NEW  YORK 


Athletic  and  Sporting  Goods. 

Even  if  one  were  not  physicallj-  susceptible  to 
the  steadily  increasing  warmth  of  the  suu's  rays, 
which  heralds  tne  approach  of  Spring,  all  one 
would  need  to  do  to  learn  the  fact  would  be  to 
get  within  ear-shot  of  a  bunch  of  boys,  or  read 
the  sporting  columns  of  the  dailies.  Everywhere 
one  hears  the  one  topic,  which  seems  to  interest 
not  only  young  America,  but  a  good  majority  of 
the  old  as  well — Is  it  necessary  to  go  further 
and  say  baseball?"  This  game  has  grown 
steadily  in  popularity  by  leaps  and  bounds  and 
dealers  who  are  in  the  sporting  goods  busi- 
ness are  not  onlj'  making  a  good  thing  out 
of  it,  but  by  publicity  on  their  own  hook  are 
giving  the  thing  an  extra  boost.  Now  while  this 
national  game  is  perhaps  at  this  time  of  year 
heard  more  about  than  ethers  it  is  not  the  only 
fish  in  the  pond  by  a  long  shot — tennis,  golf, 
cricket,  .basket  ball,  roller  skating,  fishing  and 
many  other  sports  have  their  own  enthusiastic 
followers.  And  if  any  one  doubts  the  opportuni- 
ties open  to  those  entering  this  field  we  would 
respectfully  request  him  to  step  around  to  the 
nearest  place  of  this  kind,  where  if  seeing  is  be- 
lieving, it  won't  be  long  before  some  manu- 
facturer in  this  field  will  receive  his  order  for 
the  line.  One  of  the  beauties  of  this  business 
is  that  once  you  win  a  customer  his  purchases 
are  very  apt  to  be  not  only  good,  but  what  is 
equally  important,  frequent.  If  he  plays  golf 
he  will  want  new  sticks,  balls,  shoes,  stockings, 
etc.,  and  if  he  plays  very  much  it  almost  amounts 
to  a  standing  order.  This  is  also  true  of  nearly 
all  the  lines— they  needing  constant  replenishing 


to  keep  in  first  class  condition.  We  want  to  lay 
especial  stress  on  the  importance  of  dealers  get- 
■  ting  in  line  early.  Now  is  the  time  to  get  orders 
in  for  if  you  put  things  oH  any  longer,  not  only 
will  you  lose  many  of  the  initial  purchasers 
which  are  generally  the  largest,  but  the  manu- 
facturers, cnce  the  season  is  in  full  swing,  will 
be  too  rushed  to  give  your  order  anything  like 
prompt  attention. 

Inexpensive  Watclies. 

From  reports  which  have  reached  this  ofnce 
we  note  with  pleasure  that  a  number  of  talk- 
ing machine  houses  have  added  this  line  and 
have  found  it  as  we  claimed,  a  first  class  pay- 
ing side  line.  Especially  will  this  be  true  this 
j'ear,  when  on  account  of  the  slack  in  business 
the  public  are  only  too  glad  to  purchase  the  less 
expensive  articles,  especially  when  they  do  not 
nave  to  sacrifice  quality  in  anything  but  the 
case.  For  it  must  be  admitted  in  justice  to  the 
manufacturers  that  they  have  so  perfected  the 
cheap  timepiece  that  in  point  of  accuracy  (and 
after  all  that  is  the  main  essential)  it  compares 
favorably  with  its  more  ornate  brother.  But  the 
dealer  has  far  more  than  this  on  which  lo  stake 
his  success,  for  these  manufacturers  nave  adver- 
tised so  lavishly  that  in  more  than  one  case  their 
rame  alone  sells  the  article  and  all  one  has  to 
do  is  to  set  them  out  where  all  who  pass  may 
read.  There  are  no  confusing  technicalities  to  go 
into  to  prove  their  worth,  for  if  not  satisfactory, 
the  purchaser  knows  that  an  exchange  is  assured 
him.  So  with  this  line  at  least  the  manu- 
facturer, dealer  and  consumer  are  all  satisfied. 


Safety  Razors. 

Since  our  last  issue  we  have  taken  the  trouble 
to  investigate  this  line  pretty  thoroughly  and 
after  talking  with  several  jobbers  and  dealers 
in  our  own  field,  who  have  handled  them  for 
some  time  we  can  unhesitatingly  recommend^ 
this  line  to  any  one  desiiing  a  live  seller  whif-h 
hes  at  the  same  time  that  added  feature — a  good 
profit.  Of  course,  like  in  other  lines,  there  are 
good  and  bad  razors  and  while  we  can  not,  of 
course,  be  specific  we  would  certainly  recommend 
those  that  have  stood  the  test  of  constant  use 
ard  are  well  known  to  the  public,  for  there  is  no 
question  -abcut  the  selling  value  of  a  name  or 
trade-mark  that  is  well  and  favorably  known. 
Every  merchant  who  has  been  in  business  for 
any  length  of  time  knows  the  difficulty  of  selling 
goods,  the  quality  of  wnich  is  entirely  unknown, 
ana  he  also  knows  that  the  only  chance  of  suc- 
cessfully floating  such  goods  on  the  market  :«  by 
a  large  expenditure  in  advertising. 

Bicycles  and  Motorcycles. 

To  judge  from  reports  which  reach  this  office 
from  various  qtiarters.  1908  will  see  a  strong  re- 
vival in  the  bicycle  business  in  this  country. 
While  for  some  years  this  business  has  lain 
dormant  in  reality  it  was  onjy  regaining  its  wind 
after  the  craze  which  swept  over  the  country 
some  seven  or  eight  years  ago,  and  is  even  now 
preparing  for  another  lively  campaign,  which, 
while  it  may  not  equal  the  former  vogue,  will 
certainly  be  of  large  enough  proportions  to  en- 
able firms  in  the  business  to  make  a  very  i  e- 
srectable  amount  of  money.  Then,  too,  before 
there  was  no  motor  cycle  to  help  things  along, 
while  now  there  are  at  least  a  half  dozen  well- 
known  makes  to  tempt  the  purchaser.  These 
machines  are  daily  becoming  more  and  more 
popular  and  dealers  who  have  been  fortunate 
enough  to  obtain  agency  rights  are  reaping  a 
harvest  for  their  forethought. 

Moving  Picture  Machines  and  Films. 

While  it  is  true  in  a  measure  that  the  moving 
picture  of  to-day  is  but  a  substitute  for  the  reality, 
so  was  the  talking  machine  at  one  time,  and  as 
we  have  before  stated  in  these  columns,  the  job- 
bers in  this  trade  have  come  forward  and  shown 
a  willingness  to  push  the  moving  picture  ma- 
chines and  films  among  their  dealers.  They  are 
being  helped  materially  by  the  manufacturers, 
who  are  spreading  the  news  broadcast  through 
the  medium  of  advertising,  but  this  is  not  all 
these  gentlemen  are  doing.  Work  at  the  factories 
is  being  pushed  to  the  limit  and  money  is  not 
counted  in  the  effort  for  improvement.  Acces- 
sories such  as  lamps,  burners,  tanks,  stands,  il- 
lustrated song  slides,  etc..  are  being  brought  out. 
which  will  add  materially  to  the  profit  in  hand- 
ling this  line  and  dealers  will  find  it  indeed  a 
big  thing  for  them — if  displayed  and  pushed 
properly.  We  add  the  foregoing  condition  for 
the  following  reason:  In  a  recent  tour  of  the 
country  we  came  across  a  number  of  firms  who 
hsd  neglected  to  push  this  end  of  their  business 
and  consequently  had  become  general  "knock- 
ers;" now  it's  a  certainty  that  unless  the  people 
know  that  a  dealer  has  an  article  they 
wi'l  not  come  to  you  to  buy.  neither  will  an 


Our  New  and  Exclusive  Process  of  Lithographing 

Enables  us  to  Lead  the  World 

In  the  production  of  Superior  Post  Cards  of  Every  Description  at  Lower  Prices  than  any  others.  Better  than  Air  Brush  Cards,  as  our 
colors  remain  unchanged.-  'We  give  careful  attention  to  special  designs.  You  will  be  a  winner  if  you  investigate  our  FLORAL,  EASTER, 
CHILDREN,  LANDSCAPE,  BIRTHDAY  and  NAME  CARDS  before  ordering  elsewhere. 

OIR  DEALERS  MAKE  500%  PROFIT 

Send  lor  Special  Assortment  ol  2,000  Cards  lor  $10.00.  Every  one  retails  at  two  lor  live  cents.  11  they  do  not  suit  you  we 
will  exchange  ttiem  lor  others  without  charge.  Our  line  excels  all  others  in  beauty  of  design,  harmony  of  colors  and  quality  of 
stock.    ALL  PRICES  AND  GRADES,  from  $3.00  to  SIO.OO  per  thousand.    When  in  doubt  write  us. 

KEYSTONE  SPECIALTY  COMPANY,  'pmulDEu^-mA?"?!* 


THE  TALKING  MACHINE  WORLD. 


67 


article  sell  itself.  To  give  a  machine  a  fair 
show  to  demonstrate  what  it  can  do  is  not  only 
bare  justice  to  the  manufacturer — it  simply 
shows  good  business  sense.  Now  when  the  article 
in  question  is  an  entirely  new  one  this  is  still 
more  necessary,  for  the  public's  taste  must  be 
educated  up  to  the  point  of  purchasing  before 
there  is  any  chance  for  success.  If  you  have 
taken  this  enterprise  up,  Mr.  Dealer,  don't  use 
half  way  measures.  Devote  a  liberal  amount  of 
space  in  your  window  to  attractive  displays; 
keep  clean,  bright  outfits  in  the  front  of  your 
store,  where  everyone  who  enters  can  see  them; 
post  yourself  and  your  salesmen  on  all  matters 
pertaining  to  it,  so  that  they  can  talk  intelli- 
gently; do  some  advertising  in  your  local  papers 
and  get  the  people  in  your  store,  then  give  enter- 
tainments. If  you  do  these  things,  Mr.  Dealer, 
there  is  little  question  of  your  success  in  selling 
moving  picture  machines  and  films.  At  any  rate, 
you  have  done  yourself  no  harm  by  drawing  the 
public's  attention  to  your  establishment  and  can 
feel  satisfied  that  you  have  given  a  square  deal 
all  around — and  have  run  no  chance  of  losing  a 
good  thing. 

Leather  Goods. 

There  is  the  usual  number  of  new  showings 
being  offered  by  the  various  manufacturers  of 
leather  goods,  all  of  which  have  their  good  feat- 
ures from  a  commercial  tandpoint.  There  are 
pocket-books  and  ladies'  bags  in  countless  de- 
signs, wall  hangers,  doilies,  table  covers,  secre- 
taries, pipe  racks,  albums,  portfolios,  music  rolls, 
card  cases,  pillow  covers  and  Indian  novelties 
galore.  One  large  New  York  firm  bringing  out 
a  new  illuminated  line,  the  execution  on  which 
it  would  be  impossible  to  describe,  so  beautifully 
are  the  colors  worked.  A  novelty  in  this  line 
which  is  meeting  with  wonderful  success  is  at- 
tachable collars  and  cuffs  for  ladies  coats  and 
suits  in  all  shades  to  harmonize  with  the  general 


color  scheme.  This  field  is  a  most  extensive  one 
and  offers  good  opportunities  for  dealers. 

Stationery  Novelties. 
Complete  lines  of  Easter  stationery  novelties 
for  1908  are  now  on  exhibition  in  the  various 
salesrooms.  Regarding  general  or  staple  lines  it 
appears  that  new  num'bers  are  not  so  plentiful 
as  in  former  years.  This,  however,  does  not  ap- 
ply to  Easter  novelties  which  are  almost  wholly 
transformed  froni  year  to  year.  This  season's 
line  having  many  live  sellers,  one  of  them  being 
a  single  quire  papeterie  in  fabric  finish  paper 
and  envelopes,  having  the  cover  of  the  carton 
bound  in  printed  and  embossed  facsimile  of  an 
assemblage  of  cigar  bands  and  a  photographic 
medallion  center  by  way  of  further  ornamenta- 
tion. In  folders  there  appear  countless  designs 
in  water  colors  or  engravings  to  tempt  the  pur- 
chaser of  Easter  remembrances.  One  style  pre- 
sents a  group  of  newly  hatched  chicks,  another 
a  large-sized  photographic  reproduction  of  a  rab- 
bit's head,  both  being  finished  in  water  colors, 
the  binders  or  covers  are  made  of  mottled  or 
variegated  fabric  finish  board  in  delicate  tones, 
such  as  pale  blue,  green,  pink,  etc.,  having  a 
figured  silk  ribbon  bow  attached  in  addition  to  a 
gilt  and  color  embossed  corner  piece.  These 
folders  retail  at  from  25  cents  to  $1  each,  en- 
closed in  envelopes  ready  for  mailing. 

Fountain  and  Stylographic  Pens. 

This  is  a  line  that  finds  a  ready  sale  every- 
where, and  while  of  course  it  is  possible  to  in- 
vest almost  any  amount  of  money  in  it  a  small 
outlay  is  only  necessary  at  the  start  and  a  good 
margin  of  profit  assured.  However,  unless  one  is 
going  to  handle  a  large  assortment  we  would 
advise  getting  only  staple  lines  and  avoid  the 
novelty  which  is  the  rage  to-day  and  dead  to- 
morrow. Be  sure,  of  course,  to  have  pens  to 
suit  all  purses,  that  is  from  one  dollar  up,  but 
avoid  extremes.     The  very  cheap   stuff  never 


gives  satisfaction  to  the  purchaser  and  the  over- 
elaborate  ones  too  often  remain  except  at  Christ- 
mas time  dead  stock  on  the  dealer's  hands. 


MOVING  PICTURES  OF  CLINICS. 

Prof.  Negro  Successfully  Uses  Them  in  Demon- 
strating Nervous  Diseases. 


Prof.  Camillo  Negro,  of  the  University  of 
Turin,  has  succeeded  in  using  the  cinematograph 
for  clinical  purposes.  The  attempts  .hitherto 
made  in  Paris  and  New  York  to  apply  this 
system  of  photography  to  the  demonstration  of 
nervous  crises  have  not  so  far  been  successful  in 
clinical  application,  but  Professor  Negro's  dem- 
onstrations admirably  illustrate  the  character- 
istic forms  of  neuropathy  in  a  human  subject. 

While  the  professor  is  explaining  each  case 
the  cinematograph  is  at  the  same  time  reproduc- 
ing all  the  peculiar  movements,  of  which  it  is 
im'possible  to  give  an  idea,  by  a  simple  photo- 
graphic plate.  Particularly  striking  have  been 
his  demonstrations  of  cases  of  organic  hysterical 
hemiplegia,  epileptic  seizures  and  attacks  of 
chorea.  Professor  Negro's  films  will  shortly  be 
shown  in  London. 


THE  McKINLEY  POST  CARD  NO.  3. 

In  the  post  card  issued  by  the  Government 
known  as  the  "McKinley  No.  3"  design,  and 
which  is  now  ready  for  issue,  a  vertical  line  ap- 
pears approximately  one-third  of  the  distance 
from  the  left  hand  of  the  card,  providing  a  space 
in  which  messages  may  be  written.  According 
to  this  users  are  permitted  to  write  both  on  the 
back  and  face,  which  affords  considerably  more 
room  for  messages.  The  demand  for  the  new 
card  is  heavy,  and  orders  have  to  be  cut  down  to 
make  an  equal  distribution  of  the  first  issue. 


BASE  BALL  GOODS 


''Vhe  Very  !^est'' 

LINE  OF  SPORTING  GOODS  TO  FIT  IN  WITH 
YOUR  BUSINESS.  LET  US  TELL  YOU  HOW 
YOU  CAN  MAKE  MONEY. 


The  Official  and  Standard  Line 


OUR  RESTRICTED  PRICE  POLICY  INSURES  YOU  A  PROFIT 
THE  REACH  GUARANTEE  PROTECTS  YOU  AGAINST  LOSS 


Write  at  Once  for  Prices,  Catalogs 
and  Full  Information  to 

A.  J.  Reach  Company 

1775  TULIP  STREET,  -  PHILADELPHIA,  PA. 
Makers    of    the    Official   American    League  Ball 


68 


THE  TALKING  MACHINE  WORLD. 


SPECIAL  DAY  EMBLEMS. 

About   Two    Billions  of  Them   Sold    in  This 
Country  Annually. 


A  New  York  dealer  in  emblems  of  all  sorts  for 
all  occasions,  as  St.  Valentine's  day,  Easter, 
Washington's  Birthday,  St.  Patrick's  day.  Deco- 
ration Day,  Fourth  of  July  and  Labor  Day,  says 
that  among  all  these  the  best  sellers  are  those 
designed  for  Irish  celebrations,  that  of  the  vari- 
ous buttons,  badges,  shamrocks,  ornaments, 
brooches  and  rosettes  made  up  for  Irish  cele- 
brations there  are  sold  in  this  country  altogether 
about  a  thousand  million  annually,  or  as  many 
as  are  sold  of  similar  emblems  for  the  celebra- 
tions of  all  other  nationalities  put  together. 

As  the  dealer  puts  it,  suppose  there  are  in 
this  country  of  Irishmen  and  their  immediate 
descendants,  say  10,000,000  people;  that  would 
give  10,000,000  Irish  purchasers.  But  there  are 
sold  of  these  Irish  emblems  a  thousand  million 
a  year,  or  a  hundred  times  ten  million,  and  who 
buys  them? 

They  are  sold  for  souvenirs  at  dinners  and 
they  are  sold  at  fairs  and  to  be  worn  at  various 
celebrations  as  well  as  on  St.  Patrick's  day.  Many 
are  lost  or  broken,  others  being  bought  to  replace 
them.  Many  are  bought  to  be  given  away;  in- 
dividual purchasers  buy  a  dozen  at  a  time  and 
give  them  to  their  friends.  Irish  emblems  ap- 
pear also  to  be  bought  and  worn  by  people  of 
various  other  nationalities. 

The  sale  of  the  shamrock  and  other  Irish  em- 
blems in  the  streets  is  confined  to  a  few  days 
about  St.  Patrick's  day,  but  preparations  for  this 
brief  period  of  public  sale,  when  novelties  are 
introduced,  are  made  months  in  advance.  Em- 
blems that  will  be  offered  in  the  streets  here  on 
March  17  may  have  been  designed  and  the  manu- 
facture of  them  begun  last  September.  New 
York  dealers  in  these  emblems  and  in  the  multi- 
tudinous variety  of  novelties  that  are  produced 
for  all  sorts  of  other  occasions  as  well,  sell  goods 
all  over  the  country  and  samples  must  be  out 
early. 

Of  St.  Patrick's  day  emblems,  for  example, 
there  are  now  offered  about  a  hundred  varieties, 
and  the  manufacturers  get  out  new  styles  every 
year.  Dealers  in  distant  localities,  as  for  in- 
stance on  the  Pacific  coast,  must  have  these 
samples  to  select  from  well  in  advance  to  enable 
them  to  give  their  orders  in  time,  and  it  takes 
time  to  manufacture  and  transport  the  goods, 
which  must  arrive  at  their  destinations  in  ample 
time  for  distribution. 

And  the  same  is  true  of  the  little  hatchets  and 
badges,  emblems  of  one  sort  and  another  that 
are  specially  designed  for  Washington's  Birth- 
day, as  it  is  also  for  the  many  kinds  of  emblems 
that  are  made  for  the  various  other  days  in  the 


course  of  the  year  on  which  emblems  are  worn. 
They  are  all  designed  and  the  work  of  manufac- 
turing them  is  begun  long  in  advance,  and  of  all 
these  many  emblems  thus  designed  for  wear  on 
special  days  there  are  sold  altogether  in  the 
United  States  about  2,000,000,000  yearly. 


"LIVE"  MOVING  PICTURES. 

A  Clever  Combination  of  Taltcing  and  Picture 
Machine  Attract  Much  Favorable  Notice. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  March  3,  1908. 

Moving  pictures,  so  realistic  that  it  is  hard  to 
remember  the  characters  are  not  flesh  and  blood, 
and  the  actors  that  are  shown  actually  talking 
is  the  latest  mechanical  wonder  that  amazed  the 
audience  at  the  Hub  Theater  this  week. 

A  phonograph  is  the  secret  of  the  startling 
illusion.  It  is  controlled  by  electricity  from  the 
moving  picture  machine,  and  so  cleverly  is  the 
device  arranged  that  the  words  are  heard  and 
the  lips  of  the  characters  in  the  pictures  are  seen 
to  move  in  unison. 

This  is  the  first  time  the  latest  combination 
of  talking  and  picture  machines  has  been  shown 
in  Boston,  and  to  Joe  Mack,  the  hustling  young 
manager  of  Miles  Brothers'  shows,  goes  the 
honor  of  the  latest  mechanical  innovation. 

"At  the  Dentist's"  is  the  title  of  the  picture 
series,  and  the  screams  of  the  unfortunate 
madame,  who  has  one  aching  tooth  and  loses 
three  good  ones,  the  polite  dentist's  consolations, 
in  fact  the  funny  side  of  just  what  many  have 
experienced  themselves,  are  shown  on  the  screen, 
while  the  big  horn  of  the  concealed  phonograph 
delivers  their  words,  apparently  coming  from  the 
speakers'  own  lips. 

As  fast  as  the  staff  of  clever  electricians  at  the 
Hub  can  set  up  new  apparatus,  new  pictures 
with  talking  characters  will  be  shown.  Prepara- 
tions are  now  under  way  to  give  Bostonians 
grand  opera  by  the  world's  greatest  singers,  not 
only  the  music,  but  all  the  scenes  on  the  stage 
by  moving  pictures. 


WESTERN  FILM  EXCHANGE  ORGANIZED. 


The  Western  Film  Exchange  Co.,  of  Milwau- 
kee, has  been  incorporated  with  the  Secretary  of 
State  of  Wisconsin  for  the  purpose  of  car- 
rying on  a  moving  picture  machine  business, 
with  a  capital  of  $50,000.  Incorporators:  Harry 
E.  Aitken,  John  R.  Freuher  and  H.  Schneider. 


TO  AMALGAMATE  TWO  SHOWS. 


Messrs.  Cochrane  and  Fierlein,  managers  of 
the  Business  Show,  intend  to  embody  the  feat- 
ures hitherto  displayed  at  the  Advertising  Show 


at  their  next  display  in  Madison  Square  Garden, 
New  York,  and  the  Coliseum,  Chicago.  The  Ad- 
vertising Show  as  a  sepai-ate  venture  was  not  a 
success.  The  exhibits  fit  in  so  well,  however, 
with  the  regular  displays  shown  at  the  Business 
Show  that  the  amalgamation  of  interests  is  a 
very  wise  and  a  proper  one. 


SPORTSMAN'S  SHOW  A  SUCCESS. 


Well  Attended  and  Many  Interesting  Features 
Introduced  Which  Pleased  Visitors. 


The  fourteenth  annual  exhibit  of  the  Motor 
Boat  and  Sportsman's  Show,  which  was  held  at 
Madison  Square  Garden  between  Feb.  20  and 
March  7,  jwoved  to  be  one  of  the  most  successful 
in  years,  financially  and  otherwise.  Among  the 
features  of  the  show  were  water  sports,  rifle 
shooting,  fly-casting,  bicycle  racing  and  kindred 
events.  There  was  a  Lake  Placid  forestry  ex- 
hibit from  Lake  Placid,  N.  Y.,  another  from  Long 
Island;  animals,  birds  and  game  fish  from  Maine; 
mounted  animals  from  New  Brunswick,  Canada, 
with  camp  and  fishing  scenes;  log  cabins,  canoes, 
shoe  packs,  paddles  and  sledges  for  drawing  cap- 
tured game,  and  a  number  of  live  animals. 
Among  the  trade  prominently  represented  were 
the  Hendee  Mfg.  Co.,  of  Springfield,  Mass.,  mak- 
ers of  the  well-known  Indian  line  of  motor 
cycles;  the  Geo.  V.  Lyons  Motor  Co.,  United 
States  agents  for  the  Minerva  cycles;  the  Oving- 
ton  Co.,  agents  for  the  F.  &  N.;  the  Miami  Cycle 
Mfg.  Co.,  Middletown,  O.;  the  New  Haven  Clock 
Co.,  of  New  Haven,  Conrr.,  who,  besides  manufac- 
turing an  inexpensive  line  of  watches,  make  the 
well-known  Pedometer;  the  New  York  Sporting 
Goods  Co.,  etc.,  etc. 


GREAT  ARRAY  OF  EASTER  POST  CARDS. 


Some  very  novel  ideas  in  post  cards  are-  now 
in  evidence  for  the  Easter  trade.  There  is  not 
only  a  larger  variety  this  season,  but  more  skill 
and  originality  is  displayed  in  the  conception  of 
these  very  welcome  and  now  almost  necessary 
seasonable  publications.  Many  of  them  are 
printed  in  colors  and  are  really  works  of  art. 
The  development  of  this  post  card  business  has 
assumed  tremendous  proportions,  and  while  we 
have  not  yet  equalled  England  or  Germany  in 
certain  lines  in  the  matter  of  output,  yet  we  are 
fast  approaching  these  countries  in  the  artistic 
quality  of  our  creations.  It  is  now  recognized 
that  the  high  class  cards  are  mostly  all  of  great 
educational  value,  and  all  fair-minded  people  are 
rapidly  estimating  them  at  their  true  worth. 
Even  in  the  cheaper  grades  a  higher  standard  is 
evident. 


A  Double  Key  Harmorvica  to  Retail  for  Twenty-five  Cents 
TKe  first  offer  of  its  kirvd  ever  made 

Fr.  Hotz  Harmonicas 


Present  another  one  of  their  money  making  styles.  A 
Hne  of  Harmonicas  brimful  of  excellent  sellers  from  1  0 
cents  to  $1.00,  retail.  We  advertise  and  help  you  sell 
the  goods,  besides  giving  you  a  big  profit  and  good 
value  for  your  customers. 


No.  07.  The  Drum  IVla|Or.  Tliis  Harmonica  is  tuned  in  two  different 
Iceys  and  can  be  played  from  both  sides.  Has  16  double  holes,  32  reeds,  niclcel 
plated  cover.  This  is  a  regular  concert  style  instrument,  with  all  reeds  in  perfect 
tune,  and  is  the  only  double  Harmonica  on  the  market  to-day  that  can  be  sold  for 
25  cents  and  give  satisfaction. 


Fr.  HOTZ 


Ask   y  o  \i  r 
jobber 

Apply  for  a  cM&lodue  to     475  BROADWAY.  NEW  YORK 

Canadlarv  Office.  76  YORK  STREET.  TORONTO 


No.  07 


THE  TALKING  MACHINE  WORLD. 


69 


A  PAYING  SIDE  LINE. 


New  Models  of  the  Ikonograph  Moving  Picture 
Machine — The  John  Newton  Porter  Co.  Have 
a  Comprehensive  Bootclet  Prepared  Relating 
to  the  Use  of  This  Invention — Can  be  Sold  at 
Popular  Prices  and  at  a  Good  Profit. 


That's  an  attractive  announcement  which  the 
John  Newton  Porter  Co.  have  in  another  portion 


of  this  publication.  We  refer  to  the  wonderful 
showing  of  Ikonograph  models  on  page  13. 

There  are  three  new  models  ranging  in  price 
from  $10  to  $25.  The  Ikonograph  is  a  moving 
picture  machine  having  an  extremely  simple 
mechanism  and  is  easily  operated  by  the  most 
inexperienced  and  with  it  surprising  results  are 
possible.  It  does  not  belong  to  the  magic  lan- 
tern family,  but  is  a  real  moving  picture  ma- 
chine. 

When  the  Ikonograph  first  appeared  it  at- 
tracted a  good  deal  of  interest  and  the  manu- 
facturers were  not  content  with  resting  on  their 
achievements,  but  have  sought  by  every  possible 
means  to  attain  a  higher  degree,  of  perfection. 
The  1908  Ikonograph  models  are  remarkable 
creations. 

Talking  machine  dealers  should  investigate  the 
selling  qualities  of  the  Ikonograph.  It  has  spe- 
cial features  which  will  blend  harmoniously  with 
the  tajking  machine  trade  and  its  reasonable 
price  widens  the  avenue  of  distribution. 

It  is  a  splendid  entertainer  and  can  be  used 
in  the  home,  lodges,  churches,  etc.  The  manu- 
facturers propose  to  get  out  from  fifteen  to 


twenty-five  new  subjects  each  month.  These  will 
be  properly  cataloged  and  forwarded  to  every 
owner  of  an  Ikonograph  machine.  The  new  films 
can  be  obtained  on  the  payment  of  10c.  per  foot, 
so  that  it  will  be  readily  seen  that  the  profits 
will  not  cease  when  the  Ikonograph  is  once  sold. 
On  the  contrary,  it  will  pay  monthly  profits 
because  like  the  new  records  for  talking  ma- 
chines owners  will  be  interested  in  trying  new 
films  each  month. 

The  general  sales 
agents,  the  John  New- 
ton Porter  Co.,  of  253 
Broadway,  New  York, 
have  just  prepared  a 
very  attractive  little 
brochure  which  tells 
all  about  the  Ikono- 
graph and  its  possi- 
bilities. This  they  will 
be  pleased  to  forward  to  any  address. 


GERMAN  POST  CARD  MEN 

Organize  Under  Firm  Name  of  "United  German 
Post  Card  Factories,"  with  Offices  in  New 
York. 


A  number  of  German  manufacturers  of  post 
cards,  especially  Alfred  Silberman,  Berlin;  Hein- 
rich  Ross,  Berlin;  Waldemar  Zobel.  Dresden; 
Max  Bergman,  Leijizig;  Kunstdruck  &  Verlags- 
Anstalt,  Neurode;  B.  Richter  &  Co.,  Berlin; 
Leder  &  Popper,  Prague,  Austria,  and  M.  Croner 
&  Co.,  Berlin,  have  combined  under  the  firm 
name  of  the  United  German  Post  Card  Factories 
for  the  purpose  of  conducting  business  in  the 
United  States.  Headquarters  have  been  opened 
at  226  Lafayette  street.  New  York,  which  will  be 
in  charge  of  Heinrich  Inoff,  with  Henry  Kreamer 
as  assistant  manager.  The  various  firms  men- 
tioned have  been  doing  business  with  the  im- 
porters for  quite  a  time,  but  they  intend  to  get 
in  closer  touch  with  the  American  trade,  and 
for  that  purpose  have  organized  as  mentioned. 


ORIGIN  OF  MOVING  PICTURES. 

Result  of  Experiment  to  Show  Both  Sides  of  a 
Coin  at  Once. 


The  beginning  of  moving  pictures  was  in  this 
wise:  Sir  John  Herschel,  after  dinner  in  1826, 
asked  his  friend,' Charles  Babbage,  how  he  would 
show  both  sides  of  a  shilling  at  once.  Babbage 
replied  by  taking  a  shilling  from  his  pocket  and 
holding  it  to  a  mirror. 

This  did  not  satisfy  Sir  John,  who  set  the  shil- 
ling spinning  upon  the  dinner  table,  at  the  same 
time  pointing  out  that  if  the  eye  is  placed  on  a 
level  with  the  rotating  coin  both  sides  can  be 
seen  at  once.  Babbage  was  so  struck  by  the  ex- 
periment that  the  next  day  he  described  it  to  a 
friend,  Dr.  Fitton,  who  made  a  model. 

On  one  side  of  a  disk  was  drawn  a  bird,  on 
the  other  side  an  empty  bird  cage;  when  the 
card  was  revolved  on  a  silk  thread  the  bird  ap- 
peared to  be  in  the  cage.  This  model  showed  the 
persistence  of  vision  upon  which  all  moving  pic- 
tures depend  for  their  effect.  The  eye  retains 
the  image  of  the  object  seen  for  a  fraction  of  a 
second  after  the  object  has  been  removed.  This 
model  was  called  the  thaumotrope. 

Next  came  the  zoetrope,  or  wheel  of  life.  A 
cylinder  was  perforated  with  a  series  of  slots, 
and  within  the  cylinder  was  placed  a  band  of 
drawings  of  dancing  men.  On  the  apparatus 
being  slowly  rotated  the  figures  seen  through  the 
slots  appeared  to  be  in  motion.  The  first  sys- 
tematic photographs  taken  at  regular  intervals 
of  men  and  animals  were  made  by  Muybridge  in 
1877. 


Successful  advertising  is  mainly  a  matter  of 
experience  and  experiment.  One  must  be  willing 
to  take  occasional  risks,  to  step  on  stones  in  the 
stream  which  may  give  way.  One  must  apply 
skill  and  common  sense  to  the  exigencies  of  the 
case  and  these  exigencies  can  rarely  be  foreseen. 
The  best  advertisers  make  their  plans  elastic 
enough  for  the  occasional  change.  Only  the  in- 
experienced have  cast-iron  rules. 


Our  1908 

Easter  Post  Card  Assortments 


will  surprise  oar  dealers 

(|  The  number  of  designs,  the  quality  of  the  Post  Cards,  the 
superior  artistic  talent  shown  in  the  designs,  making  altogether 
a  combination  not  surpassed  in 


Variety,  Quality  and  Salability  added  together  speiis  Large  Profits  for  Our  Dealers 

EASTER  POST  CARD  100  New  Embossed  Easter  Post  Cards 

ASSORTMENT  No.  200/31.  100  Designs,  $1.00 

By  Mail  at  our  risk  8  cents  extra. 


EASTER  POST  CARD. 
ASSORTMENT  No.  200/32.  ~~ 
100  New  Embossed  Easter  Post  Cards    100  Designs 
12  Gelatine  Easter  Post  Cards 
12  New  Gold  Easter  Post  Cards 
12  New  Plush  Raised  Flowers  Cards 
10  New  Bromide  Post  Cards 
5  New  Perfumed  Asst.  Post  Cards 
5  New  Silk  Post  Cards 


158  Designs 


12 
12 
12 
12 
5 
5 


156  Total. 


156 
Assorted 
all 

Big  Prolit 

Cards 
Only 
$2.50 


EASTER  POST  CARD  288  Designs 

ASSORTMENT  No.  200/33.   

250  New  Embossed  Easter  Post  Cards  200  Designs 

24  New  Gelatine  Easter  Post  Cards  12 

24  New  Embossed  in  Gold  Post  Cards  24 

12  New  Plush  Raised  Flowers  Cards  12 

10  New  Bromide  Cards  10 

10  New  Metal  Captions  Post  Cards  10 

10  New  Air  Brush  Embossed  Cards  10 
5  New  Perfumed  Asst.  Cards  5 
5  New  Silk  Cards  5 


350  Total. 


350 
Assorted 
all 

Big  Profit 
Cards 
Only 
$5.00 


The   American   News   Company,  INBW  VORK,  IV 


Desk  R. 

V. 


70 


THE  TALKING  MACHINE  WORLD. 


WHOLESALE    HEADQUARTERS  FOR 


STAMP  CASE 


POCKET-BOOK 


MUSIC  PORTFOLIO 


LEATHER 


Post  Cards 
Music  RoUs 
Card  Cases 
Bags 

Pillow  Covers 


Albums 

Music  Portfolios 
Pocket  Books 
Pipe  Racks 
Wall  Hangers 


And  Other  Big  Selling  Novelties 


AGENTS  WANTED 

WRITE    FOR    PRICE  LIST 


Risley-Bird  Mfg.  Co. 


94  KiftLi  Avenue 
IV ew  York 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous o£  any  information  in  regard  to  paring  side  lines 
which  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

A  new  addition  to  the  ranks  of  manufactureis 
who  are  now  bidding  for  favor  In  the  talking 
machine  trade  is  the  Gillette  Safetj-  Razor  Co., 
of  Boston^  Mass.,  whose  announcement  will  bs 
found  in  this  issue.  We  do  not  mean  by  this  that 
this  company's  product  has  been  unknown  to 
this  trade,  as  that  would  be  impossible,  inasmuch 
as  the  name  "Gillette"  is  synonymous  with  that 
of  the  safety  razor,  on- account  of  the  enormous 
amount  of  advertising  done  by  that  company. 
This,  however,  is  their  first  direct  offer  to  the 
trade  as  a  whole,  and  as  a  good  live  side  line  we 
know  of  no  better.  In  the  first  place,  this  razor 
is  known  the  world  over,  and  its  merits  stand 
unquestioned.  Not  only  is  each  and  every  one 
fully  guaranteed,  but  all  prices  are  strictly  up- 
held and  dealers  need  have  no  fear  of  being  un- 
dersold by  their  competitors.  But  the  fact  that 
this  razor  once  sold  stays  sold  is  not  the  only 
benefit  to  be  derived  by  the  retailer,  for  once 
you  have  disposed  of.  one  to  a  customer  you  have 
his  assured  trade  for  all  time  on  blades,  which  is 
by  no  means  the  smallest  end  of  it.  Then,  too, 
every  satisfied  user  is  sure  to  be  a  walking  ad- 
vertisement for  your  store,  and  you  can  rea- 
sonably -count  on  sooner  or  later  landing  his 
friends.  We  would  refer  all  parties  interested  in 
live  sellers  for  their  store  to  the  Gillette  ad- 
vertisement on  page  65.  Bear  in  mind  that  satis- 
fied razor  purchasers  mean  good  talking  machine 
"prospects." 

*    *    «  * 

Theodor    Eismann,    the    Leipsic  (Germany) 


post  card  maker,  has  opened  New  York  offices  for 
the  American  trade  at  124  West  18th  street,  and 
is  meeting  with  excellent  success.  The  firm  have 
hit  upon  a  popular  seller  in  their  illustrated 
song  series,  which  are  proving  ready  sellers  all 
over  the  country.  There  are  now  ready  thirty- 
two  songs,  the'  leading  ones  of  the  day,  includ- 
ing the  hits  of  the  latest  musical  comedies.  The 
cards  come  four  in  a  set,  perforated  so  as  to  be 
easily  detached.  The  pictures  are  posed  espe- 
cially, and  the  coloring  is  superb.  Generally  two 
or  more  lines  of  the  chorus  are  under  each  pic- 
ture. Another  excellent  series  are  the  American 
love  sets,  six  in  a  set.  The  poses  are  from  life 
and  the  colors  are  vivid  and  true.  The  Eismann 
Co.,  who  have  a  card  in  this  issue,  will  gladly 
send  literature  to  the  trade. 


One  of  the  most  attractive  and  worthy  line  of 
cards  which  has  been  brought  to  our  attention 
for  a  long  time  is  the  series  of  Ten  Command- 
ments, which  is  being  marketed  hy  the  makers, 
the  Rose  Co.  Each  of  the  Ten  Commandments 
is  on  a  separate  card,  illustrated  in  a  striking  yet 
reverent  manner.  The  cards  are  richly  printed 
in  colors  and  gold  and  embossed.  Each  is  worthy 
of  a  frame.  There  is  no  gift  that  a  Sunday-school 
teacher  could  present  to  pupils  more  appro- 
priate or  more  acceptable  than  this  series  of  ten 
cards.  The  address  side  of  the  card  is  divided, 
giving  the  left  hand  space  for  inscription.  The 
illustrations  on  these  cards  have  been  drawn  by 
a  master  hand.  The  situations  in  many  cases 
are  dramatic,  and  a  spirit  of  reverence  charac- 
terizes the  handling  of  the  whole  series. 


Among  other  good  offerings  in  the  side  line  de- 
partment for  the  talking  machine  trade,  that  of 
Wright  &  Ditson  of  Boston  stands  out  conspicu- 
ously, both  for  quality  and  variety  of  goods. 


VISIT  OVR  NEW  SAMPLE  ROOMS 


THE  LEE  PAPER  CO. 

(Papeteries  and  Flat  Paper) 


WE  ARE   SELLING   AGENTS  FOR. 

THE  NEW  YORK  POST  CARD  ALBUM 
CO.  (The  Open  Flat  Albums) 


THE  BENZIGER  CO. 

(Brass  and  Copper  Art  Novelties) 


THE  MILLER-LEWIS  CO. 

(Tablets  and  Composition  Books,  Etc.) 


RUSSIAN  BRASS  fern  Jardinieres,  Candelabras,  etc. 


THE  F.  L.  HARDING  NOVELTY  CO.  "SSl^V^i" 


While  there  is  little  question  that  their  best 
known  line  is  that  of  tennis  requisites,  yet  deal- 
ers will  find  them  headquarters  for  almost  every- 
thing good  in  the  athletic  and  sporting  goods 
field.  One  great  advantage  in  handling  this  com- 
pany's lines  is  that  all  one  has  to  do  to  sell  them 
is  to  show  them.  All  the  champions  use  and 
endorse  the  Wright  &  Ditson  specialties,  and 
every  youth  looks  forward  to  the  day  when  that 
well-known  name  shall  be  inscribed  on  all  his 
outfits.  Though  they  have  always  stood  by  the 
motto,  "Not  the  cheapest  but  the  best,"  still  their 
large  assortment  v^■ill  meet  the  purse  of  almost 
all  purchasers.  Talking  machine  men  desiring 
to  expand  will  find  the  W.  &  D.  line  worth  con- 
sidering. 

Some  new  novelties  in  post  cards  shown  by  the 
P.  L.  Harding  Novelty  Co.,  of  this  city,  are  as 
follows: 

"Anything  doing?"  has  a  gold  wedding  ring 
attached.  "Only  say  yes,  and  you  may  wear 
them,"  with  miniature  pants,  which  tells  the 
whole  story.  "Why  Girls  Leave  Home,"  also  with 
trousers  attached.  "The  Hard  Times  Greeting," 
or  I'll  stick  like  glue.  "The  First  Pin  Worn  by  a 
Mason,"  a  safety  pin.  "Don't  Care  a  Button  for 
Trouble,"  with  a  large  button.  "You're  a  Corker," 
a  little  slangy  but  to  the  point.  "I'll  Look  Before 
I  Leap,"  with  small  frog.  The  series  comes  in 
sixteen  different  cards. 


There  is  hardly  a  man  or  boy  in  the  country 
who  does  not  know  what  the  name  IngersoU 
stands  for.  It  is  coupled  instantly  with  the 
words  "dollar  watch."  When  these  inexpensive 
timepieces  first  made  their  appearance  on  the 
market  they  were  looked  on  by  the  public 
skeptically  and  at  best  as  but  a  poor  sub- 
stitute for  the  real  article.  That  they  are 


IM6ERS0LL  WATCHES 


now  looked  on  not  only  with  respect  but  ea.p-erly 
sought  by  many  who  could  not  afford  the 
more  expensive  article  is  due,  in  "  a  large 
degree,  to  the  perfection  in  manufac- 
ture and  the  persistent  publicity  given  the 
line  by  its  originators,  Robt.  H.  Ingersoll  & 
Bro.  of  this  city.  This  company  have  always 
made  it  their  business  first  to  see  that  the  quality 
of  their  goods  was  assured,  then  to  let  the  pub- 
lie  know  about  them  and  in  that  way  aid  their 
many  agents  iu  every  way  possible.  What  was 
the  result?  The  retailers  soon  appreciated  the 
fact  that  the  factory  stood  behind  them  in  all 
respects,  knowing  that  on  account  of  the  fact 
that  the  prices  were  restricted  and  the  goods 
fully  guaranteed  they  need  have  no  fear  in  load- 
ing up  on  their  stock,  as  there  would  be  no 
deadheads  to  be  sifted  out  at  the  end  of  the  sea- 
son and  sold  for  junk.  Many  talking  machine 
jobbers  and  dealers  are  already  handling  the  In- 
gersoll watches  with  big  ."uccess  and  before  long 
many  more  will  be  added  to  the  long  list  of  this 
company's  satisfied  representatives. 

*    *    *  * 

If  at  all  in  doubt  as  to  where  to  obtain  any 
particular  article  in  the  post  card  field,  dealers 
cannot  go  far  wrong  if  they  address  their  in- 
quiries to  the  American  News  Co.  of  this  city, 
for  besides  being  manufacturers  they  are  whole- 
sale distributors  of  nearly  every  well-known  line 
in  the  world — and  any  that  they  do  not  happen 
to  carry  they  can  either  get  or  furnish  the  dealer 
with  the  desired  address.  This  company  are  now 
pushing  their  Easter  assortments,  which  are 
brimful  of  good  things  and  no  one  can  afford  to 
miss  seeing  them  before  placing  all  his  orders 
for  these  goods.  Of  course,  it  is  needless  to  say 
that  post  cards  is  but  a  small  portion  of  their 
business,  and  anyone  looking  for  books,  maga- 
zines, stationery  of  all  kinds  and  descriptions,  to- 
gether with  its  accessories,  such  as  school  sup- 
plies, fountain  pens,  albums,  etc.,  will  find  them 


THE  TALKING  MACHINE  WORLD. 


71 


headquarters.  The  latter  lines  appeal  to  many 
talking  machine  men  as  profitable. 

*  *    *    *  -  . 

The  Risley  Bird  Mfg.  Co.,  are  constantly  adding 
new  and  catchy  novelties  to  their  extensive  line 
of  leather  goods,  one  of  the  latest  hits  being 
leather  squaw  bags  for  women.  These  are  made 
in  three  designs  and  finished  in  the  usual  artistic 
manner.  Their  line  of  den  novelties  are  espe- 
cially recommended,  such  as  pillow  covers,  pipe 
racks,  wall  hangers,  etc.  They  lend  themselves 
admirably  to  attractive  arrangement  in  the 
store,  and  should  prove  big  sellers  now,  as  people 
are  just  beginning  to  consider  what  they  will 
need  to  decorate  their  summer  homes  or  add  cozi- 
ness  to  the  camp. 

*  *    *  * 

One  of  the  biggest  sellers  of  the  year  in  me- 
chanical contrivances  is  the  Mystic  Reflector.  This 
remarkable  machine  projects  souvenir  post  cards, 
photographs,  etc.,  in  all  the  original  colors  on 
a  sheet  or  wall  in  similar  manner  to  the  stereop- 
ticon,  with  the  great  advantage  that  one  has  an 
inexhaustible  supply  of  subjects  at  hand  and  is 
not  restricted  to  the  stilted  cut  and  dried  glass 
slides.  No  one  who  has  not  seen  one  of  these  ma- 
chines can  begin  to  appreciate  the  immense 
amount  of  pleasure  to  be  derived  from  their  use. 
In  nearly  every  home  will  be  found  a  more  or  less 
complete  collection  of  post  cards  and  magazines 
profusely  illustrated,  which  offer  numberless 
other  attractive  pictures.  These,  even  in  their 
natural  size,  are  beautiful,  but  when  thrown  on 
the  screen  and  greatly  enlarged  by  the  machine. 


with  all  the  details  brought  out  by  the  powerful 
light,  they  (even  the  commonest)  become  won- 
derful scintillating  works  of  art.  No  dealer  who 
handles  post  cards  can  afford  to  be  without  a 
good  stock  on  hand,  for  not  only  will  he  find  a 
ready  sale  for  them,  but  everyone  sold  will  act  as 
a  most  energetic  salesman,  as  it  will  arouse  en- 
thusiasm among  his  customers,  who  will  be  much 
larger  purchasers  of  cards  from  that  time  on. 
The  Ewing  Co.,  formerly  N.  Y.  &  Lima  Trading 
Co.,  have  obtained  the  sole  selling  rights  for  this 
machine  in  the  talking  machine  trade,  and  are 
certainly  to  be  congratulated,  for  it  is  a  winner. 

*  *    *  * 

Local  view  post  cards  can  justly  be  called  the 
backbone  of  a  dealer's  stock,  and  when  these  are 
exclusive  views,  this  fact  is  doubly  emphasized. 
Now  one  of  the  best,  surest  and  quickest  ways  to 
obtain  these  cards  is  by  getting  a  good  photo- 
graph and  mailing  it  to  an  engraver  who  makes 
a  specialty  of  such  work,  with  instructions  as  to 
whether  cuts  for  one  or  more  colors  are  desired. 
Such  a  company  are  Gatchel  &  Manning,  of  Phil- 
adelphia, who  are  noted  the  country  over  for  the 
quality  of  their  work.  Dealers  by  sending  photo- 
graphs to  them  can  obtain  engraving  plates  at  a 
reasonable  figure,  from  which  they  can  have 
printed  on  an  ordinary  type  printing  press  sou- 
venir post  cards  and  other  pictures  at  a  price 
much  below  that  charged  by  most  manufactur- 
ers, without  the  delay  or  need  of  ordering  in 
large  quantities  necessitated  by  the  latter  method. 
This  company  also  make  a  specialty  of  de- 
signing follow-up  cards,  catalogs,  etc.,  and  it  will 
certainly  be  of  much  advantage  to  anyone  to  get 
their  name  on  their  mailing  list. 

*  *    *  * 

The  new  line  of  illustrated  song  cards  pub- 
lished by  the  James  Lee  Co.,  of  397  Broadway, 
this  city,  is  certainly  proving  a  live  seller  wher- 
ever handled,  the  heavy  demand  for  their  last 
issue  taxing  their  capacity  to  the  limit.  Four 
things  especially  recommend  this  company's 
product  to  the  retailer — up-to-dateness,  quality. 


Dealers  in  Talking  Machines 

Who  want  a  fine  side  line  that  will  bring  to  their  store 
the  better  class  of  customers  will  find  that 


LAWN  TENNIS  GOODS 

will  do  it.  The  Wright  &  Ditson  line  is  the  best  known, 
and  the  STANDARD  of  the  United  States.  Everyone 
knows  their  merits  and  they  sell  on  sight.  All  the  dealers 
have  to  do  is  to  keep  a  stock  on  hand. 


The  Ward  &  Wright  Racket,  $8.00 

The  Pim  Racket    -      -  8.00 

The  Davis  Racket  -      -  8.00 

The  Sutton  Racket       -  8.00 

The  Sears  Racket  -      -  5.00 

The  Campbell  Racket    -  5.00 

The  Champion  Racket  -  4.00 

1  he  Golden  Gate  Racket-  4.00 

The  longwood  Racket  •  3.50 

NETS,  TAPES,  POSTS,   RACKET  CASES.    RACKETS  RESTRUNG 
AT  SHORT  NOTICE  AND  BY  EXPERTS 
Catalogues  with  dealer's  name  on  cover  supplied  free.     Send  for 
Trade  Lists  to  any  of  our  stores. 


The  Colombia  Racket  -  $3.00 
The  Park  Racket  ■  ■  2.50 
The  Country  Clnb  Racket  2.50 
The  Hub  Racket  -  ■  2.00 
The  Surprise  Racket  -  1.50 
The  Championship  Tennis 

Balls     -      •     $5.00  Doz. 
The  Club  Tennis  Balls,  3.50  " 
The  Deuce  Tennis  Balls,  3.00  " 


W.\RD  &  WRIGHT 


WRIGHT  (EL  DITSON 


344  Washington  St.,  BOSTON 
8  4  Wabash  Ave..  CHICAGO 


18  West  30th  Street.  NEW  YORK 

76  Weybosset  St..    PROVIDENCE.  R.  I. 


low  price,  and  profit — certainly  a  strong  hand 
of  trumps  and  one  to  convince  the  most  skepti- 
cal. They  are  also  making  some  very  attrac- 
tive offers  on  their  fine  line  of  art  pictures  suit- 
able for  framing.  These  pictures  are  litho- 
graphed in  many  beautiful  colors  and  are  exact 
reproductions  of  the  originals,  which  cost  an 
enormous  amount  of  money.  The  titles  are  as 
follows:  Angels'  Whisper,  Flower  Picture, 
Rock  of  Ages,  Fruit  Picture,  Family  Record, 

sfc       ^  ^ 

One  of  the  most  comprehensive  and  really 
clever  series  of  comic  post  cards  that  it  has 
been  our  pleasure  to  see  in  many  a  day  is  the 
Tom-Tom  series  published  by  the  F.  &  H.  Levy 
Mfg.  Co.,  of  113  East  14th  street,  this  city. 
These  cards  are  chock  full  of  live  American 
humoT,  and  every  one  brings  a  hearty  laugh, 
and  with  it  the  irresistible  temptation  to  buy 
the  set,  regardless  of  price.  Lithographed  in 
six  colors  and  highly  glazed,  they  stand  like  a 
landmark  in  the  dealer's  stock;  you  can't  get 
by  without  seeing  them.  Together  with  the 
above  merits,  there's  plenty  of  margin  for  profit 
allowed,  so  get  wise. 

^       ^       ^  ^ 

Spring  being  now  upon  us,  the  athletic  year  of 
1908  will  shortly  be  started  in  full  swing  by  the 
opening  of  the  baseball  season,  which,  as  it  is 
our  most  popular  game,  is  the  first  to  get  in  line 
and  one  of  the  last  to  leave  us.  It  is  therefore 
with  pleasure  that  at  such  a  time  we  can  intro- 
duce to  the  trade  officially  a  firm  that  wherever 
this  game  is  played  is  known  and  respected  for 
the  high  standard  and  excellence  of  its  product. 
We  speak  of  the  A.  J.  Reach  Co.,  of  Philadelphia, 


up  by  restricted  prices  and  a  guarantee  of  satis- 
faction it  is  invincible.  The  Reach  catalog  for 
1908  is  a  most  comprehensive  little  volume  show- 
ing their  complete  list  of  gloves,  balls,  bats, 
masks,  bases,  etc.,  and  dealers  or  jobbers  who  are 
looking  for  a  live  side  line  should  send  for  a  copy. 


NEW  ZEALAND  IMPORT  DUTIES. 


The  New  Zealand  Board  of  Trade  has  re- 
cently issued  a  complete  list  of  the  new  import 
duties  into  that  colony,  and  which  becomes 
operative  April  1,  1908.  The  general  increase 
of  duty  on  all  kinds  of  sporting  goods,  toys, 
athletic  equipments,  fishing  tackle,  bicycles  and 
other  supplies  which  are  used  by  dealers  in  side 
lines  is  about  10  per  cent.;  in  other  words,  the 
old  rate  of  duty  was  20  per  cent,  and  the  new 
rate  is  30  per  cent.  Goods,  however,  manufac- 
tured in  any  part  of  the  British  dominion  are 
imported  at  the  same  rate  of  duty  as  of  old. 
This  is  along  the  lines  of  recent  colonial  policy 
to  give  preferential  rates  to  the  mother  country. 


POST  CARD  MEN  ORGANIZE. 


On  Feb.  22,  1908,  the  New  York  Post  Card 
Importers  and  Manufacturers'  Association  was 
formed  at  the  Harlem  Casino,  this  city,  and  the 
following  gentlemen  elected  officers:  President, 
J.  Bergman,  of  the  Illustrated  Post  Card  Co.; 
vice-president,  A.  J.  Brower,  Souvenir  Post  Card 
Co.;  secretary,  Sigfried  Morowitz,  the  Interna- 
tional Post  Card  Co.,  and  treasurer,  R.  Mc- 
Crumm,  of  Bamford  &  Co. 

An  executive  committee  of  five  members  was 
appointed  to  take  charge  of  the  details  incident 
to  placing  the  new  association  on  a  firm  footing. 


Pa.  This  company  since  its  inception  has  de- 
voted its  entire  efforts  to  the  improvement  and 
advancement  of  our  national  sport,  never  restin>^ 
on  its  laurels,  but  always  pressing  forward,  with 
what  result  the  world  knows.  Not  a  league  that 
does  not  use  their  goods  and  many  do  so  ex- 
clusively, from  professional  to  schoolboy,  all  want 
and  demand  them.  This  in  itself  is  a  great  help 
to  the  retailer,  but  when  the  line  is  also  backed 


Leather  Postal  Pillows,  $28.50  per  l.tOO.  le  Desigas,  Hand  Painted 

BURNT  LEATHER  POST  CARDS  AND  NOVELTIES 

All  our  work  is  o(  tlie  best  quality,  finely  burnt  and  hand 
painted.  We  manufacture  besides  burnt  leather  postal^ 
burnt  velvet,  embossed  and  applique  postals.  We  sell  to 
responsible  jobbers  only.   Send  for  price  list. 

CLOVER  SOUVENIR  MFC.  CO.,  186  William  St.,  New  York 


72 


THE  TALKING  MACfflNE  WORLD. 


POPULAR  SIDE  LINE 


FOR 


Talking  Machine  Dealers 

AUROCROME  POST  CARDS  sell  fast  at  good  profit.  Never  out  of 
stock.  You  can  reorder  at  any  time.  Ask  for  our  price  card.  Do  it 
now,  and  use  your  letter-head. 

Send  6  cents  in  postage  for  a  sample  of  our  SWEETHEART  line.  ;Each  card  retails  for  10  cents. 
DOOLITTLE   &    HULLING,    IXC,   1002   ARCH    STREET,    PHILADELPHIA,  PA. 


MOVING  PICTURE  PROGRESS. 


How  the  Work  of  Months  Passes  on  the  Screen 
in  a  Few  Minutes — How  an  American  Visit- 
ing Paris  Solved  the  Secret  of  the  Disappear- 
ance of  the  Watch  Fob — The  Great  Advance 
in  This  Field  Is  Really  Amazing. 


Most  remarkable  tricks  can  be  played  by  tbe 
camera,  but  for  the  reproduction  in  the  biograph 
these  tricks  are  intensified  a  thousandfold.  For 
instance,  the  building  of  a  skyscraper  within  a 
few  minutes  is  a  feat  easily  accomplished  on  the 
screen.  In  order  to  do  this  a  camera  is  placed 
in  position  when  the  foundations  begin,  and  by 
means  of  slow  time  exposure  extending  over 
nionths  an  exact  reproduction  of  the  building 
can  be  projected  on  the  screen,  occupying  less 
than  ten  minutes. 

When  the  old  Star  Theater  in  New  York  was 
demolished  a  number  of  years  ago  a  camera  took 
time  exposure  pictures  of  the  operation,  and 
when  finished  it  was  possible  to  throw  on  the 
screen  a  perfect  reproduction  of  the  work.  The 
theater  could  be  demolished  within  five  minutes, 
and  by  reversing  the  films  rebuilt  within  the 
same  period. 

Even  the  growth  of  plants  and  flowers  is  ob- 
served. •  By  time  exposures  extending  over 
months  it  is  possible  to  reproduce  exactly  within 
a  few  minutes  the  budding  and  flowering  of 
plants.  Oranges  spring  from  the  flowers  and 
turn  into  golden  fruit  while  you  wait,  or  apples 
come  into  existence  like  magic  on  the  trees  which 
a  few  moments  before  were  bare  and  leafless. 

The  moving  picture  taker  is  everywhere.  The 
story  is  told  of  an  American  who  while  watch- 
ing some  moving  pictures  in  a  hall  in  Paris  saw 
a  reproduction  of  a  Broadway  throng  ai  the  noon 
hour.  His  interest  in  the  old  familiar  scenes 
was  intesifled  when  he  saw  his  own  face  and 
figure  in  the  crowd.  When  he  was  close  to  the 
camera  he  was  still  more  surprised  to  see  a 
valuable  watch  charm  which  he  had  always  worn 
attached  to  his  fob  drop  and  disappear  from 
sight. 

He  had  mourned  the  loss  of  this  jewel  for  sev- 
eral months,  but  had  no  idea  where  it  was  lost. 
Then  out  of  the  moving  throng  appeared  a  young 
lady,  who  suddenly  stooped  and  picked  up  the 
charm  from  the  pavement.  The  man  gasped  and 
dropped  back  in  his  seat  when  he  recognized  the 
features  of  the  woman  as  she  approached  closer 
to  the  camera.  A  few  weeks  later  he  recovered 
his  watch  charm  after  he  had  cabled  to  the 
woman  to  ascertain  if  there  was  any  truth  in 
the  strange  coincidence  or  whether  it  was  all 
fiction. 

The  film  companies  are  developing  their  own 
plays,  paying  experts  in  pantomime  to  invent 
plots  and  scenes  which  will  show  up  well  in 
moving  pictures.  In  Paris  this  work  has  reached 
a  high  development,  although  we  are  making 


great  strides  in  this  country.  A  considerable 
class  of  expert  pantomime  actors  depend  entirely 
upon  the  film  companies  for  their  living.  They 
receive  all  the  way  from  $15  to  $40  a  week  for 
their  services. 

Then,  too,  the  story  writer  comes  in  for  a 
share  of  the  profits  of  the  new  profession.  A 
good  story  suitable  for  moving  picture  reproduc- 
tion may  sell  from  $5  to  $30,  or  even  more.  The 
story  is  not  written  out  in  magazine  form,  but 
is  a  brief  description  of  scenes  and  acts  which 
have  a  well  defined  plot.  Some  of  the  companies 
are  experimenting  with  the  phonograph  in  con- 
nection with  the  moving  pictures,  by  means  of 
which  the  actors  in  the  scenes  will  actually 
speak  and  declaim  as  the  various  pantomime 
scenes  are  thrown  on  the  screen. 


MILLS  ADDRESSES  PUBLISHERS. 


The  Mills  Novelty  Co.,  of  Chicago,  Would 
Recompense  Publishers  for  Use  of  Perforated 
Music  Rolls  on  Tlieir  Automatic  Musical 
Machines — An  Extract  from  Their  Letter. 


The  Mills  Novelty  Co.,  Chicago,  111.,  among 
the  largest  manufacturers  of  coin-operated  ma- 
chines in  ■  the  country,  are  also  makers  of  an 
automatic  violin-playing  machine  which  oper- 
ates by  means  of  a  perforated  music  roll  similar 
to  that  used  in  player-pianos.  The  company,  in 
view  of  the  fact  that  they  would  adopt  various 
musical  compositions  for  use  on  their  music 
rolls,  have  addressed  a  letter  to  every  publisher 
of  prominence  in  New  York,  stating  in  sub- 
stance that  though  there  was  no  law  at  present 
requiring  that  publishers  be  recompensed  for  the 
use  of  their  publications  on  music  rolls,  and 
that  Congress  would  not  pass  a  new  copyright 
bill  for  some  time  to  come,  still  the  Mills  Nov- 
elty Co.  desired  to  make  such  recompense,  be- 
lieving such  a  course  to  be  fair  and  right. 

The  gist  of  the  letter,  a  rather  long  one,  how- 
ever, lies  in  the  closing  paragraphs,  which  we 
quote: 

"With  this  desire  to  control  us,  we  are  writ- 
ing you  to  propose  that  you,  and  all  other 
music-publishing  concerns  who  publish  copy- 
righted music,  shall  enter  into  an  agreement 
with  us  by  which  we  shall  have  the  sole  right 
to  use  your  copyrighted  music  on  which  copy- 
right is  now  existing  or  may  be  obtained  within 
the  next  twenty-five  years;  in  return  for  which 
exclusive  privilege,  we  shall  agree  to  pay  a  roy- 
alty of  five  cents  on  each  perforated  sheet  made 
by  us  which  copies  any  score  arranged  origi- 
nally by  its  composer  for  the  violin,  and  a  roy- 
alty of  two  and  one-half  cents  for  each  sheet 
which  enables  an  automatic  violin-playing  ma- 
chine to  reproduce  a  composition  not  originally 
composed  for  the  violin. 

■  "We  are  desirous  of  making  the  above  agree- 
ment without  restriction  of  any  kind  beyond 


this,  that  if  there  shall  come  upon  the  market 
a  violin-playing  machine  which  shall  compete 
with  ours  and  that  machine  is  permitted  to  use 
copyrighted  music  without  compensation  because 
of  the  refusal  of  the  courts  to  restrain  such  act, 
whereby  we  would  be  put  in  serious  jeopardy 
of  our  rights  because  of  this  competition,  then 
we  may,  if  we  desire,  withdraw  from  the  further 
operation  of  the  agreement. 

"In  order  that  this  agreement  may  be  of  value 
to  us,  it  is,  of  course,  essential  that  it  snail  be 
made  with  every  publishing  house.  We  are 
writing  a  letter  like  the  present  one  to  every 
publisher  of  copyrighted  music,  urging  all  to 
favor  us  with  a  prompt  reply.  'It  all,  or  a  suffi- 
cient number,  shall  express  willingness  to  make 
an  agreement  on  the  above  terms,  we  will  send 
to  you  for  execution  a  form  of  contract  which 
will  be  identical  with  all  publishers  making  a 
like  agreement  with  us.  This  contract  will  con- 
tain terms  as  to  accounting  and  payments." 

It  looks  very  much  as  though  the  Mills  Co. 
was  endeavoring  to  emulate  the  example  of  a 
well-known  house  in  the  piano  trade,  and  get 
a  corner  on  the  making  of  music  rolls  for  auto- 
matic violins.  According  to  latest  reports  pub- 
lishers have  not  become  enthusiastic  over  the 
scheme,  and  none  can  be  found  who  own  to 
having  signed  up  or  to  having  any  intention 
of  taking  advantage  of  the  offer. 


RECENT  INCORPORATIONS. 


The  Imperial  Film  Exchange  of  New  York 
was  incorporated  with  the  Secretary  of  the  State 
at  Albany,  N.  Y.,  last  week,  with  a  capital  of 
$25,000.  Directors— William  Steiner,  William 
Devery,  and  Otto  Steiner,  44  West  28th  street. 
New  York. 

*  *    *  * 

Amusement  Producing  Co.,  North  Pelham, 
Westchester  County;  capital,  $5,000.  Directors — 
George  C.  Rupert,  William  K.  Laverty,  and  Har- 
ris B,  Rothkowitz,  1  Madison  avenue.  New  York. 

:i:       ^       ij;  iifi 

Exchange  Amusement  Co.,  New  York;  capital. 
$5,000.  Directors— Allen  P.  Chichester,  176  Bay 
34th  street;  William  Segur,  14  Kister  Court; 
Adam  Yockel,  2937  West  Eighth  street,  Brooklyn. 

*  *    *  * 

Wendel  Amusement  Construction  Co.,  New 
York;  capital,  $10,000.  Directors — George  W. 
Kutscher,  4  Tompkins  avenue,  St.  George,  S.  I.; 
C.  Troll,  731  Columbus  avenue;  Max  Seyfried, 
304  East  124th  street.  New  York. 

*  *    *  * 

Revolving  Picture  and  Amusement  Co.,  New 
York;  capital,  $25,000.  Directors:  Rudolph 
Noel  and  Philip  Noel,  37  and  39  Maiden  Lane; 
Philip  Cohen,  132  Nassau  street.  New  York. 

*  *    *  * 

Spachner's  Kalich   Theater  Co.,  New  York; 
capital,  $10,000.    Directors— Philip  Breitbart,  312 
Bast  Ninth  street;  Samuel  Cohen,  82  East  Third 
street;  Samuel  Levy,  45  Bowery,  New  York. 
*    *    *  * 

Broadway  Post  Card  Co.,  New  York;  capital. 
$500.  Directors — Frank  H.  Davis  and  Ellen  E. 
Davis,  2,503  Sedgwick  avenue.  New  York;  Fran- 
ces B.  Watson.  422  McDonough  street,  Brooklyn. 


Squires  Music  House,  Galesburg,  111.,  have  soid 
out  their  line  of  talking  machines  and  small 
goods  to  a  Mr.  Swanson,  and  will  continue  to 
handle  pianos  for  a  month  or  so. 


Get  The  Great 


O  IVI  -  T  O  JVK   Comic  Card  Series 


NO  SECOND-HAND  IDEAS 


American  Humor     For  American  People 
By  an  American  Firm 

ItiMl  full  Hint  does  not  icquire  a  diasrnm  ti>  see  the  jiiUi 
Fnch  siili.icct  an  oviprinal  lliouirlit. 


In   Series  ■ 


32 


S2  

EVERY    CARD    A  SELLER 

I.il hographed  In  six  colors  and  clazed.     Onv  .<^.■'l.0(1  s;enopa1 
I'ssortment  contains  ail  the  gocd  tliinjjs  in  Souvenir  Pist 
Cards  and  Novelties.      If  not  sal isl'aetory  mone.v  refunded. 
Von  can"t  sell  Post  Cards  snccessfiiiiy  willioiit  our  catalogue. 
Seal  free  upon  rer|uest. 

F.  &  H.  LEVY  MANUFACTURING  CO. 

11,^  East  11th  Street,  New  Yorl^ 


THE  TALKING  MACHINE  WORLD. 


73 


For  Ready-Selling  Popular-Priced  Post  Cards 


On  account  of  the  number  of  colors 
used  in  lithographing  our  ILLUS- 
TRATED SONG  CARDS  it  would  be 
impossible  to  reproduce  them  in  black 
and  white  and  give  even  a  vague  con- 
ception of  the  variety  and  beauty  of 
coloring.  We  will  therefore  send 
SAMPLES  FREE  to  members  of  the 
trade,  providing  all  requests  are  written 
on  their  letter  heads. 


The  JAMES -LEE  COMPANY  is  the  firm  to  deal  with. 


Up-to-Date  Goods, 
Low  Prices, 
Prompt  Shipments, 
Courteous  Treatment. 


Samples  and  Prices  sent  to  well -rated 
Jobbers  on  request. 

A  SAMPIyU  PACKAGE  of  300  Assorted 
Cards  sent  for  ONH  DOLLAR 


TWENTY  MILLION  CARDS  ALWAYS  IN  STOCK 

SOMETHING  NEW— Illustrated  Song  Cards— Double  Stereoscopic  View  Cards 


THE  JAMES-LEE  COMPANY 


397  BroaLdwaLY.   New  York 


7-15  W.  MaLdison  St.,  Chicago.  111. 


POST  CARD  RECORD  INACTIVITY. 

A  Line  of  Business  That  Has  Been  Largely  Neg- 
lected in  This  Country,  but  Which  Offers 
Good  Opportunities. 


It  is  somewhat  strange  that  post  card  records, 
which  have  won  such  great  favor  in  Germany 
and  In  England,  do  not  find  a  market  of  any 
consequence  in  this  country.  It  would  seem  as 
if  they  should  win  a  large  degree  of  popularity 
if  properly  pushed.  One  deterring  factor,  how- 
ever, up  to  a  recent  date  was  the  fact  that  there 
are  no  machines  specially  designed  and  sold  for 
post  card  records.  This,  however,  is  now  reme- 
died, for  a  machine  can  be  had  at  a  reasonaoie 
price  that  can  be  sold  with  the  cards,  so  to 
speak,  thus  forming  an  attractive  novelty  for 
the  dealer.  If  this  post  card  record  idea  were 
developed  to  a  greater  extent  it  would  certainly 
change  present  day  methods  of  correspondence. 
Instead  of  laboriously  writing  a  message  on  a 
post  card,  the  sender  may  simply  speak  into  his 
small  talking  machine,  and  take  out  a  thin  gelat- 
inous adhesive  disc  containing  the  record.  This 
can  be  fixed  to  an  ordinary  picture  post  card 
without  obliterating  the  picture.  The  card  can 
then  be  sent  through  the  post,  and  when  placed 
on  any  ordinary  disc  machine  will  sing,  play  and 
recite,  as  the  case  may  be.  The  public  is  thus 
able  to  send  their  friends  all  the  latest  popular 
songs  and  tunes  on  picture  post  card. 

This  statement  was  made  by  the  first  firm  to 
place  the  new  post  cards  on  the  English  market: 
"The  'discal'  cards,  as  they  are  called,  can  be 
sent  through  the  post  without  the  slightest  in- 
jury, and  they  are  fixed  to  the  talker  like  any 
other  record.  The  system  will  also  be  applied 
to  Christmas  cards,  and  receivers  of  greeting 
cards  will  be  able  to  hear  the  actual  voice  of  the 
sender  wishing  them  the  usual  loving  greetings." 


"PEERLESS"  MAKERS  CELEBRATE. 

F.  Engelhardt  &  Sons  Celebrate  the  Opening  of 
Their  Immense  New  Factory  at  St.  Johns- 
villa  on  Feb.  21st,  by  Elaborate  Banquet  and 
Reception — Congratulations  Well  Merited. 


P.  Engelhardt  &  Sons,  the  well-known  manu- 
facturers of  the  Peerless  coin-operated  pianos, 
celebrated  the  opening  of  their  immense  new 
factory,  No.  7,  at  St.  Johnsville,  N.  Y.,  on  Feb. 
21,  by  an  elaborate  banquet  in  the  afternoon 
and  a  reception  in  the  evening,  attended  by  over 
a  thousand  persons.  As  guests  at  the  banquet 
were  men  of  local  prominence,  employes  of  the 
firm  and  their  friends,  and  a  special  carload 
of  New  York  piano  men  and  representatives  of 
the  trade  press,  and  all  were  given  a  hearty 
welcome  by  Mr.  Engelhardt,  who  is  Mayor  of 
St.  Johnsville,  and  his  two  clever  and  progres- 
sive sons,  Alfred  D.  and  Walter  L. 

The  occasion  was  one  that  will  live  long  in 
the  memory  of  the  citizens  of  St.  Johnsville 
and  vicinity  and  those  fortunate  enough  to  be 
numbered  among  the  guests  for  the  Engelhardt 
family  made  ideal  hosts  and  did  everything  in 


their  power  to  make  the  affair  a  success.  The 
guests  of  honor  were  Rev.  Father  J.  L.  Mor- 
risey,  Joseph  Oktavec,  Frank  Faville,  William 
Menge,  H.  Guenther,  Julius  Breckwoldt,  L.  M 
Ide,  George  W.  Peck,  A.  D.  Engelhardt,  F.  En 
gelhardt,  Walter  L.  Engelhardt,  W.  W.  Howe 
J.  H.  Reaney,  E.  G.  Bernard,  M.  Williams,  Sena 
tor  A.  M.  Mills,  William  Irving  Walter,  C.  M 
Redfleld,  E.  R.  Hall,  Joseph  Wieser,  George  W 
Gittins,  Max  J.  de  Rochemont,  C.  M.  House,  Jr. 
Rev.  H.  W.  Rockwell  and  Alfred  P.  Roth. 

A  large  number  of  the  guests  made  an  in- 
spection of  the  new  factory  and  the  visitors 
found  much  to  interest  them.  The  new  plant 
is  62  X  200  feet,  four  stories,  concrete  and  brick 
— slow-burning  construction  and  modern  In 
every  particular  as  to  automatic  sprinkler  sys- 
tem and  machinery  equipment.  The  new  fac- 
tory gives  the  firm  48,000  square  feet  of  addi- 
tional floor  space  or  a  total  of  120,000  square 
feet  utilized  in  the  manufacture  of  player- 
pianos,  actions,  piano  keys,  etc.,  etc. 

All  the  machinery  in  the  new  plant  will  be 
operated  by  separate  electric  motors,  thus 
eliminating  all  belts  and  consequent  loss  of 
power  by  friction  or  lost  motion,  while  a  perfect 
system  for  protection  from  fire  has  been  in- 
stalled. The  new  plant  will  be  devoted  almost 
exclusively  to  player  pianos  and  Peerless  auto- 
matic pianos.  The  firm  will  employ  an  extra 
force  of  200  people  when  the  plant  is  in  full 
operation.  The  steady  advance  of  this  company 
is  a  tribute  to  the  excellence  of  their  products, 
which  have  been  widely  acclaimed  for  their 
reliability  and  musical  excellence. 


forming  the  company's  name  was  to  receive  the 
piano  upon  payment  of  $1. 


HOW  THE  AUTHORITIES  ARE  UNFAIR. 

The  Hickey  Moving  Picture  Co.,  showing  at 
the  Gardner  Theater,  Gardner,  Mass.,  got  into 
trouble  with  the  police  recently  when  they  at- 
tempted to  boom  their  show  by  giving  away  a 
$300  piano  by  a  plan  which  was  construed  by  the 
authorities  to  be  a  lottery  and  prohibited  under 
the  State  laws,  and  as  a  result  the  proposition 
iad  to  be  called  off.  The  fact  that  church  and 
society  fairs  have  been  working  schemes  consti- 
tuting worse  breaches  of  the  law,  without  being 
hindered,  has  aroused  the  ire  of  the  moving  pic- 
ture people  who  desired  to  profit  only  through 
increased  patronage.  Their  plan  was  to  give 
every  patron  a  card  bearing  cabalistic  characters, 
and  the  first  one  presenting  a  set  of  seven  cards 


THE  MERITS  OF  THE  NICKELODEON. 

It  still  Lives  and  Prospers  Notwithstanding 
Financial  Panics  and  Hostile  Legislation — 
Answers  the  Demand  for  Short,  Cheap  and 
Wholesome  Entertainment  When  Well  Con- 
ducted— Some  strong  Arguments  Worth 
studying  by  Critics  of  These  Amusements. 

The  efforts  of  merchants  in  New  York  and 
other  cities  to  put  a  stop  to  the  moving  picture 
shows  may  find  some  response  among  business 
men,  but  the  great  majority  is  on  the  side  of  the 
nickelodeon.  Philadelphia  uses  law  processes, 
Louisville  uses  fine  regulations,  other  cities  em- 
ploy other  means  to  end  the  existence  of  the  5- 
cent  theater,  but  it  still  lives  and  prospers,  finan- 
cial panics  notwithstanding. 

The  nickelodeon  came  to  answer  a  demand  for 
short,  cheap,  wholesome  entertainment,  and 
passed  quickly  from  the  list  of  novelties  into  that 
of  standard  amusements.  Its  home  is  a  small 
hall  that  will  seat  a  few  hundred  people,  for  if 
too  great  a  crowd  is  admitted  the  amusement 
transcends  its  privileges  and  is  raised  to  the 
rank  of  a  theater  and  must  pay  a  theater  license 
instead  of  an  amusement  license.  The  hall  is 
fitted  with  a  small  stage  that  supports  a  screen  for 
the  pictures,  while  a  piano  or  performerless 
musical  apparatus  beats  out  an  accompaniment 
to  the  comedy  or  tragedy  being  portrayed  by  the 
moving  pictures.  A  5-cent  admission  invites  a 
patronage  that  would  not  be  given  anywhere  else, 
and  >one  may  leave  as  early  as  one  wishes  or 
stay  through  the  entire  performance. 

The  nickelodeon  was  born  in  a  little  southern 
town  and  was  the  inspiration  of  a  soda  fountain 
man.  This  man  had  bought  an  expensive  soda 
fountain  and  installed  it  in  an  old  drug  store, 
and  soon  found  he  was  losing  money.  Just  in 
the  midst  of  the  financial  straits  his  landlord 
came  and  offered  him  the  next  door  building,  also 
at  a  bargain  figure.  The  building  he  already  had 
did  not  seem  to  he  paying,  but  as  nothing  could 
be  worse  than  that  one,  he  concluded  he  would 
take  two.  He  cast  about  in  his  mind  for  some 
means  of  making  it  a  paying  thing,  and  just 
then  when  a  maker  of  moving  pictures  came 
by  he  found  his  solution.  The  picture  maker 
had  not  been  so  successful  himself.  They  de- 
cided to  open  a  small  theatre  that  would  seat  a 


DO  YOU  WANT  TO  MAKE  YOUR  POST  CARD  DEPARTMENT  A 
BIGGER  SUCCESS  BY  CUTTING  OUT  COMPETITION  ? 

YOU  CAN  DO  THIS  IN  BUT  ONE  WAY  • 

BY  GETTING  EXCLUSIVE  SUBJECTS. 

Send  us  your  Photographs  or  other  suitable  "Copy  in  one  color.  We  furnish  you  ENGRAVING  PLATES 
from  which  you  can  have  printed  on  an  ordinary  type  printing  press  SOUVENIR  POST  CARDS  and  PICTURFS 
not  in  thousands,  but  as  you  need  them.  ^^KUb  and  PICTURES, 

We  also  make  a  specialty  of  ORIGINAL  DESIGNS  FOR  CATALOGUES,  FOLLOW-UP  CARDS  ..H 
OTHER  ADVERTISING  MATTER.    Get  Wise  and  put  your  name  on  our  maUingl 

GATCHEL  &  MANNING,  Philadelphia,  Pa. 


74 


THE  TALKING  MACHINE  WORLD. 


hundred  people,  and  entertain  them  by  throwing 
moving  pictures  on  a  screen  and  have  a  grapho- 
phone  make  music  at  the  same  time.  They  at 
first  charged  10  cents  admission,  then  they  saw 
that  half  as  much  would  be  more  popular  and 
profitable. 

The  nickelodeon  was  a  success  from  the  start. 
At  the  end  of  eight  or  nine  months  the  soda 
fountain  man  and  the  moving  picture  maker  had 
135,000  in  the  bank  of  the  small  town  and  were 
well  on  the  highway  to  success.  Their  idea  was 
soon  flying  far  and  wide  over  the  country.  Big 
cities  and  little  ones  took  it  up  until  there  are 
five  thousand  or  over  in  full  swing  throughout 
the  country,  with  many  hundreds  in  New  York 
alone.  Some  have  even  gone  so  far  as  to  enlarge 
their  houses,  and  take  out  regular  theater  li- 
censes at  ?500  a  year,  so  they  can  accommodate 
the  800  or  1,000  people  that  their  gatemen  have 
showed  would  be  possible  if  the  auditoriums  were 
large  enough.  Philadelphia,  alone,  has  one  that 
clears  upward  of  $30,000  a  year,  and  this  after 
one  considers  the  fact  that  the  average  at- 
tendance of  the  smallest  ones  must  average  4,000 
a  week  at  least  to  meet  the  running  expenses. 

New  York's  great  trouble  has  been  that  the 
noise  of  the  "barkers'  "  megaphones  and  phono- 
graphs at  the  entrances  cause  annoyance,  and 
formal  complaints  have  been  filed  against  the 
nickelodeons  by  merchants  of  their  neighbor- 
hoods. As  a  result  the  barker  may  go,  and  the 
megaphone  man  may  follow,  but  the  phonograph 
under  one  of  its  many  guises  may  remain,  for  in 
this  age  of  machinery  that  must  soon  minimize 
man's  services  in  many  ways,  even  as  a  mechan- 
ic throws  the  figures  of  the  actors  and  actresses 
on  the  canvas  in  the  darkened  rooms  where  owl- 
eyed  ushers  skilfully  find  you  a  seat,  so  it  must 
eventually  furnish  the  entrance  calls,  the  urgent 
invitations  to  come  and  see  what  is  inside,  and 
all  the  gay  music  that  sets  you  to  wondering 
what  lies  beyond  the  doors. 

In  large  cities  where  a  new  foreign  population 
helps  swell  the  census  rolls  an  astonishingly 
large  percentage,  of  the  audience  in  the  nickel- 
odeon is  drawn  from  the  Latin  races,  who  cannot 
speak  English,  who  could  not  understand  a  word 
of  an  English  play,  but  who  can  understand  and 
enjoy  a  picture  pantomime.  Romance  finds  its 
adherents  the  "  world  over,  whether  one  under- 
stands the  language  of  a  country  or  not,  and 
the  tragedies  of  the  Watteau  shepherdess,  posed, 
perhaps,  in  some  modern  wood  just  outside 
Paris,  where  real  sheep  are  available,  are  quite 
real  to  the  audience  of  a  New  York  east  side 
nickelodeon  whether  they  are  mentally  inter- 
preted in  Yiddish,  Italian,  Bohemian,  Syrian,  or 
Polish.  The  blunders  of  the  tipsy  man  with  the 
accommodating  latch-key  are  understandable  in- 


any  language,  when  only  a  picture  portrays  them 
and  the  tragic  story  of  the  forsaken  wife  and  the 
dying  child  are  as  real  as  real  can  be,  and  sympa- 
thetic sniffles  and  visible  applications  of  hand- 
kerchiefs bear  flattering  tribute  to  the  far-away 
actors  in  some  moving  picture  studio  who  acted 
out  the  touching  little  drama  before  the  power- 
ful camera. 

The  nickelodeon  in  its  demand  for  many  and 
varied  pictures  has  created  in  the  five  years  of 
its  existence  a  new  class  of  actors  and  a  new 
class  of  playwrights.  Actors  who  never  see  a 
real  stage,  who  are  ever  far  frora  real  footlights, 
and  who  never  hear  the  plaudits  of  the  millions 
they  please  by  their  art,  play  out  in  pantomime 
before  the  cameras  the  hundreds  of  little  dramas 
that  the  moving  picture  machines  under  their 
manifold  names  present  to  audiences  all  over 
the  world  r  men  who  could  jiot  write  a  line  of  a 
play  have  become  famous  at  making  plots  for 
the  actors  to  interpret.  The  nickelodeons  use 
the  majority  of  the  films  so  prepared  and  talent 
and  ingenuity  are  busy  keeping  up  the  supply. 

The  nickelodeon  audiences  demand  travel 
scenes.  They  must  be  had,  and  they  must  be 
filled  with  adventure,  and  perhaps  have  a  bit  of 
romance  tucked  in  between — ^for  ever  since  time 
began  all  the  world  has  loved  a  lover  and  sym- 
pathized with  him  in  his  joys  and  sorrows.  Real 
Alps  are  climbed,  real  deserts  are  crossed,  real 
dangers  encountered,  actual  conditions  of  heat 
and  cold  are  endured,  and  more  than  once  the 
forfeit  of  health  or  life  has  been  paid  that  the 
baby  theatre  may  receive  films  that  tell  a  good 
story  and  reproduce  real  conditions. 

The  first  moving  picture  was  made  in  1897 — • 
the  Corbett-Fitzsimmons  fight  in  Carson  City — 
when  a  film  seven  miles  long  was  used  and  the 
men  fought  under  several  hundred  powerful  arc 
lights  for  the  picture-maker's  benefit.  Certain 
tricks  of  trade  have  been  learned  that  make  the 
pictures  better  every  year.  One  rather  ex- 
pensive thing  is  the  use  of  ground  glass  only, 
when  the  glass  is  to  be  shattered,  for  its  edges 
photograph  better.  Talcum  powder  is  always 
used  to  simulate  smoke,  for  it  does  not  dim  the 
picture.  With  2,000,000  people  already  going 
every  day  to  these  tiny  theatres,  and  more  wait- 
ing to  go,  the  maker  of  the  show  must  keep  a 
new  and  varied  selection  of  pictures.  The  public 
has  demanded  pleasure  in  small  and  attractive 
packages,  and  he  must  continue  to  meet  the  de- 
mand. 

Feed  J.  Haskins. 


A  JUSTIFIED  COMPLAINT. 


The  manager  of  a  house  that  does  a  large  mail 
order  business  was  speaking  of  the  checks  ap- 


THE  MUTOSCOPE 


For  Summer  Parks,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville"  what  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 


TYPE  E 


Write  for  Particulars 


AMERICAN  MUTOSCOPE  6  BIOGRAPH  CO., ", 


East  14th  Street 
NEW  YORK  CITY 


PA.CIPIC  COAST  BRA.IVCH,    116  North  Broadway,  LOS  ANGEIES.  CAi. 


THE    F»IAIMOVA  CO]VIF»AI\JY, 


Manufacturers  ol 


44  AND  65  NOTE  ELFXTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenue, 


New  York. 


plied  to  keep  a  correct  run  of  the  business,  and 
prevent  errors.  "They  will  creep  in,  despite  all 
that,"  he  said.  "The  other  day  we  received  a 
complaint  from  a  customer  that  seemed  to  be 
justified.  'I  ordered  a  windmill,'  he  wrote,  'and 
j'ou  have  sent  me  a  stomach  pump.'  " 


EASIER  TO  SELL  THAN  ORIGINATE. 


It  frequently  happens  that  when  a  manu- 
facturer brings  out  a  rapid-selling  or  popular 
article,  it  is  copied  by  some  other  manufacturer, 
and  the  latter  may  be  able  to  put  It  on  the  mar- 
ket at  a  price  a  little  less  than  the  original. 
When  the  customer  calls  for  the  original  article, 
the  substitute  is  handed  to  him,  in  many  cases 
with  the  remark,  "just  as  good  and  a  little 
cheaper."  This  filching  of  ideas  from  one  manu- 
facturer by  another  is  sometimes  called  piracy, 
and  some  manufacturers  seem  to  think  any  ar- 
ticle not  protected  by  patents  can  be  copied  by 
them  without  any  regard  for  the  makers  or  orig- 
inal. This  piracy  usually  takes  place  after  an 
article  has  had  a  great  demand  created  for  it 
by  the  ingenuity  or  shrewdness  of  the  original 
manufacturer,  when  the  pirate  comes  along  and 
takes  it.  A  reputable  manufacturer  is  clearly 
above  such  practice,  preferring  to  win  reputation 
and  trade  for  products  of  his  own  creation. 


RISE  IN  PRICE  OF  CATGUT, 


A  considerable  rise  m  the  price  of  catgut  for 
tennis  rackets  has  taken  place  during  the  past 
month.  The  price  list  of  one  of  the  leading 
manufacturers  shows  an  increase  from  25  to  35 
per  cent.,  and  from  all  accounts  trade  conditions 
point  to  an  even  further  increase  as  the  tennis 
season  draws  near. 


A  POST  CARD  EXHIBITION. 


It  has  been  suggested  that  we  should  follow 
the  lead  of  Europe  in  having  a  post  card  exhibi- 
tion so  that  the  public  can  get  an  idea  of  the 
immense  strides  made  by  this  industry.  It  is 
safe  to  say  that  at  such  an  exhibition  some  very 
striking  and  artistic  lines  could  be  shown  that 
would  help  to  elevate  the  standard  of  the  busi- 
ness immeasurably. 


SPECIAL^  TO  THE  TRADE! 

FOR  30  DAYS  ONLY -These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slomberland  Bnt  Yon  and  Me " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day ! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS,  MO. 


Everything  in  NEW  and  S.H. 

Motion  Picture 
Machines 

Films,  Stercopticons.Song 
Slitlcs  and  Supplits.  Same 
AVaiited.    Catalog^ucs  free. 

Harbach  &  Co.,  809  Filbert  St..  Phila.,  Pa. 


60  YEARS' 
EXPERIENCE 


I  RADE  IVIARI\5 

Designs 
Copyrights  &c. 

Anyone  sending  a  sketch  and  description  may 
quickly  ascertain  our  opinion  free  wiiother  an 
invention  is  probnhly  piitentable.  Conimunlcn- 
tloTisstrlctlvccniiklentliil.  HANDBOOK  on  Patents 
sent  free.  O'Mest  ntrencv  for  securlnfr  patents. 

Patents  taken  tlirouk'li  Slunn  &  Co.  receive 
special  notke,  witliout  clinrt:o,  la  the 

Scientific  Jittiericati* 

A  handsomely  Ulustraled  weekly.  I.arKCSt  clr. 
cnlation  of  any  scientillc  Journal.  Terms,  $3  a 
Tear:  tour  nionths,  f  1.  Sold  by  all  newsdealers. 

lVll]NN&Co.3«'«^<««'«'''New  York 

Branch  OfBce.  626  F  St.,  WasblDgtoc,  D.  C 

I 


THE  TALKING  MACHINE  WORLD. 


75 


PEERLESS,  STYLE  D 


T  is  an  incontestable  fact  that  the  PEERLESS  was  the 
first  successful  coin-operated  piano  made,  and  we  all 
know  that  experience  combined  with  progressive  ability 
is  of  the  utmost  importance  in  reaching  a  high  degree  of  success. 

We  have  been  manufacturing  piano  actions  for  more  than 
nineteen  years  and  have  for  many  years  had  a  most  complete 
organization  of  workmen  skilled  in  the  class  of  work  which  is 
most  essential  in  building  a  perfect  automatic  piano. 

The  PEERLESS 

Coin-Operated  Piano 

enjoys  the  distinction  of  being  the  only  instrument  of  this  kind 
which  can  always  be  trusted  away  from  the  repair  shop,  and 
this  item  alone  makes  it  worth  double  the  price  of  one  which 
is  frequently  out  of  order,  and  not  only  a  great  source  of  an- 
noyance and  loss  to  its  owner  but  a  considerable  expense  as  well. 

Some  desirable  territory  still  open. 

F.  ENGELHARDT  &  SONS 

(Proprietors  Peerless  Piano  Player  Co.) 

Successors  to  ROTH  &  EKGELHARDT 


OFFICES: 

Windsor  Arcade,  51h  Ave.,  New  York 


FACTORIES: 

ST.  JOHIVSVILIE,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


ZON-O-PHONE 

ANNOUNCEMENT  TO  DEALERS 


ITH  the  extensive  advertising  being  done  in  the  mag- 
azines at  present  to  familiarize  the  public  with  the 
merits  of  the  Zonophone  machines  and  records,  dealers 
should  not  miss  this  opportunity  of  placing  them- 
i  a  position  to  be  benefited  by  this  campaign.  The 
advertised  features  are  the  splendid  Zonophone  records 
;  popular 

THE  MERRY  WIDOW 
THE  WALTZ  DREAM 

and  the  rage  of  the  season,  which  has  proven  so  remunerative 
to  dealers,  namely  the  records  by  the  most  famous  soprano, 

MME.  LUISA  TETRAZZINI 

All  Zonophone  records  and  a  complete  line  of  Zonophone  ma- 
chines will  hereafter  be  carried  in  stock  in  New  York,  and 
orders  will  be  filled  the  day  received.  If  our  salesman  has  not 
as  yet  called  upon  you,  write  us  and  one  of  our  representatives 
will  be  sent  to  you  at  once. 

Side  Lines  for  the  Talking  Machine  Trade 


We  carry  in  stock  the  best  side  lines,  goods  on  which  there 
is  the  biggest  profit.  Write  us  for  our  complete  circulars  of 
our  Moving  Picture  Machine,  Mystic  Reflector,  Simplicity 
Sewing  Machine,  Rex  and  Dandy  Talking  Machines,  Wonuer 
Gas  Lamp,  etc. 


THE    EWINQ  COMPANV, 


JOSEPH  EWIINO, 
President 


FORMERLY   THE  NEW  YORK   &   LIMA   TRADING  COMPANY 

203  205  207  WEST  BROADWAY  NEW  YORK 


VOL.  IV.    No.  4. 


SEVENTY-TWO  PAGES 


SINGLE  COPIES.  tO  CENTS 
PER  YEAR.   ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  April  15,  1908 


*★*****★★★**★****★*★ 

*  _  ^  * 

I  STAR  I 

*  * 
**★****★★★*★★★★*★★*★ 

Talking  Machines  and  Records 

Lead  the  World 

in 

QUALITY,  APPEARANCE,  WORKMANSHIP 

In  order  to  prove  this  fact  to  every  live  dealer  in  the  United 
States,  we  have  a  plan  whereby  you  can  get  one  $40.00  Star 
Machine  and  Twelve  10-inch  Star  Records  absolutely  free. 


FILL  OUT  AND  MAIL  THE  ATTACHED  COUPON 
to  us  before  May  1st  1908,  and  we  will  advise  you  re- 
garding our  plan. 


Hawthorne  &  Sheble  Mfg.  Co. 

PHILADELPHIA,  PA. 


Entered  as  second-class  matter  May  2,  1005.  at  the  post  ofBce  at  New  Xork,  N.  Y.,  under  the  act  of  Congress  ot  March  3,  1ST8. 


THE  TALKING  MACHINE  W  ORLIJ. 


Originality— Merit— Superiority 


ARE  COMBINED  IN  OUR  LINE 


Mr  Dealer  *  ^  predictions 

I  which  time  will  confirm. 

Within  a  reasonable  period  the  trade  will  have  universally  adopted 


CARTON  CABINET 

For  CYLINDER  RECORDS 


FOR  ALL  TYPES  OF 

CYLINDER  AND  DISC  MACHINES 


LIBRARY  CABINET 

For  DISC  RECORDS 


You  know  what  happened  to  the  Early  Bird. 
The  Progressive  Dealer  who  carries  our  line 
Will  Catch  the  Customers. 

A  prominent  Jobber  recently  stated  to  us  that  all  our  goods  were 
Practical,  Useful  and  Salable  — ^wf,  "if  I  show  them  to  my  cus- 
tomers, what  will  I  do  with  the  goods  I  have  on  hand  now.?" 
A  word  to  the  wise  is  sufficient,  Mr.  Dealer. 

If  your  Jobber  does  not  carry  our  line,  let  its  send  you  the  name  of  a'Johher  who  does 


The  volume  and  quality  of  tone  and  the 
detail  oi  reproduction  of  cylinder  records 
greatly  increased. 

Wood,  when  subjected  to  the  impact  of 
sound  waves,  is  the  most  resilient  of  any 
known  substance.  Its  successful  use  for 
violin  bodies,  piano  sounding  boards,  etc  . 
confirms  this  fact. 

The  Tructone  Wood  Diaphragm  is  sci- 
entifically constructed  of '.two  layers  of 
selected  Spruce  Veneer  ( the  mostisatisfac- 
lory  wood  used  rfor  musical  instruments  i 
covering  two  layers  of  cotton  stalk  tissue, 
the  grain  of  each  layer  running  in  opposite 
directions  to  obtain  uniform  vibrations. 

These  four  plies  of  material  arc  cemented 
;in>l  compressed  together  under  great 
pressure  to  the  thickness  of  about  seven 
one-thousandths  of  an  inch. 


WOOD  DIAPHRAGM 

FOR 

EDISON 
Model  "C"  Speaker 


The  TRUETONE  WOOD  DIAPHRAGM 
is  furnished  complete  with  Link  and  Alum- 
inum Cro.sshead,  which  is  mechanically 
clamped  to  the  Diaphragrm.  no  cement 
being  used. 

II  is  an  admitted  fact  that  the  art 
ol  recording  sound  is  far  in  advance 
of  its  mechanical  reproduction. 

Every  detail  of  sound  vibration  and  tone 
finesse  that  is  capable  of  being  recorded, 
is  reproduced  b>  the  Truetone  Wood 
Diaphragm. 

Complete  directions  for  properly  mount- 
ing the  Diaphragm  in  the  Speaker  are 
furnished  with  each  Truetone  Wood 
Diaphragm. 

Price.  bOc.  each,  complete 


General  Phonograph  Supply  Co. 


57  WARREN  STREET,  NEW  YORK  CITY 

DESCRIPTIVE  LITERATURE  AND  PRICES  SEN  I    (  \  APPLICATION 


The  Talking  Machine  World 


Vol.  4.   No.  4. 


THE  "TALKER"  AS  CAMPAIGN  ORATOR 

Time  for  Manufacturers  and  Jobbers  to  Get  in 
Touch  With  the  National  Committees  of  the 
Republican  and  Democratic  Parties  to  the 
End  That  Talking  Machines  May  Promulgate 
Their  Policies  Throughout  the  Country — 
How  English  Politicians  Utilize  the  Talker 
— Will  Prove  a  Vote  Getter. 


In  last  month's  World  we  made  reference  to  ■ 
the  value  of  the  talking  machine  as  a  campaign 
orator,  and  suggested  to  dealers  and  manufac- 
turers the  wisdom  of  looking  \ip  the  leaders  of 
political  parties  in  their  respective  localities  and 
presenting  the  claims  of  the  talking  machine  as  a 
means  of  stimulating  interest  in  their  policies. 
It  is  needless  to  say  that  records  made  by  emi- 
nent speakers  will  reach  parts  of  the  country 
where  campaign  speakers  are  never  heard.  They 
carry  the  ideas  and  policies  of  eminent  person- 
alities into  the  home,  and  a  permanent  educa- 
tional campaign  is  thus  inaugurated  which  must 
be  prolific  of  results. 

There  is  no  reason  on  earth  why  the  national 
committees  of  both  the  Republican  and  Demo- 
cratic parties  should  not  utilize  the  talking  ma- 
chine the  same  as  the  great  parties  in  England 
are  doing.  Over  there  in  the  last  national  cam- 
paign, and  in  fact  in  the  leading  questions  before 
the  people  to-day,  the  talking  machine  is  very 
effectively  employed  to  promulgate  the  ideas  of 
great  political  leaders. 

Recently  we  received  fi'om  T.  Edens  Osborne, 
the  progressive  talking  machine  jobber  of  Bel- 
fast, Ireland,  several  newspapers  containing  some 
lengthy  articles  on  the  latest  novelties  shown  at 
his  emporium.  We  noted  reference  to  a  series  of 
political  gramophone  records  which  contain  por- 
tions of  speeches  delivered  by  the  foremost  poli- 
ticians upon  questions  of  public  interest,  which 
have  already  engaged,  or  will  in  the  near  future 
engage,  the  attention  of  the  House  of  Commons. 
Not  so  long  ago  it  was  the  ambition  of  a  life- 
time to  hear  the  speech  of  some  great  public 
man  as  it  was  actually  delivered.  Indeed,  there 
are  many  instances  where  people  have  traveled 
immense  distances  to  hear  a  speech  delivered  by 
Gladstone,  John  Bright  or  Dan  O'Connell,  so  that 
by  actual  impressions,  formed  on  the  spot,  they 
might  enter  more  fully  into  the  spirit  of  the  ar- 
guments and  catch  the  enthusiasm  of  these  great 
leaders.  This  has,  however,  now  been  revolu- 
tionized, and  if  one  is  fortunate  enough  to  pos- 
sess a  good  gramophone  there  is  no  need  to  go 
outside  their  own  home  to  hear  the  speech  of 
some  of  our  present-day  political  leaders.  To 
demonstrate  the  possibilities  of  the  records  Mr. 
Osborne  placed  one  of  them  on  an  ordinary 
gramophone.  It  was  a  speech  on  home  rule  by 
the  Right  Hon.  Walter  Long,  M.P.,  leader  of  the 
Irish  Unionist  party,  and  every  word  was  enun- 
ciated so  clearly  that  it  was  quite  easy  to  follow. 

Thus  the  conservative  party  of  England  carry 
on  their  campaign.  And  this  utilization  of  the 
talking  machine  record  by  the  opposition  party 
of  Great  Britain  is  a  success,  in  view  of  the  fact 
that  the  present  Liberal  Government  has  been 
meeting  with  some  very  serious  defeats  at  recent 
by-elections. 

There  is  a  lesson  in  this  for  the  great  po- 
litical parties  in  this  country,  and  it  will  be  a 
wise  move  on  their  part  if  they  get  the  talking 
machine  into  action.  It  will  prove  a  most  ef- 
fective campaign  orator,  and,  moreover,  will  not 
seek  office.  There  will  be  no  necessity  of  re- 
warding the  successful  speakers  with  a  cabinet 
or  ambassadorial  position.  The  talking  machine 
will  always  be  "on  the  job"  enunciating  the  doc- 
trines of  the  respective  party  by  whom  it  is  em- 
ployed, and  will  surely  pay  well  for  whatever 
investment  is  made. 

H.  Anthony  is  a  new  talking  machine  dealer 
in  Oroville,  Cal. 


New  York,  April  15,  1908. 


MORE  FANCY  THAN  FACT 

In  the  Story  Regarding  the  Commercial  Talking 
Machine  Which  Appeared  in  the  Sun — 
Writers  Find  It  Convenient  to  Libel  This 
Valuable  Business  Accessory. 


We  clip  the  following  from  the  New  York  Sun 
of  recent  date:  "A  company  that  makes  a  busi- 
ness of  preparing  the  speeches  delivered  by  public 
men  for  publication  finds  it  convenient  to  use 
the  commercial  talking  machine  for  the  produc- 
tion of  "copy"  for  the  printer,  and,  as  a  result, 
some  choice  typographical  errors  have  appeared 
in  print.  Here  are  several  illustrations  that  a 
man  of  the  company  has  collected :  'Mark 
Hanna,  that  well-known  vote-catcher,'  came  out 
of  the  cylinder  'Mark  Hanna,  that  well-known 
goat-catcher.'  Another  speaker  who  told  how 
'the  President's  action  had  been  validated' 
doubtless  would  have  been  astonished  to  read 
that  'the  President's  action  was  salivated.'  That 
sentence  so  dear  to  all  students  of  Latin  was 
turned  out:  'All  gall  is  divided  into  three 
parts.'  And  there  was  no  indication  as  to  where 
he  distributed  them." 

This  makes  excellent  reading,  but  as  a  matter 
of  fact  printers  who  use  "copy"  from  the  com- 
mercial talking  machine  experience  far  fewer 
mistakes  than  those  encountered  from  bad  copy 
or  illegible  written  matter.  The  commercial  ma- 
chine virtually  makes  a  photograph  of  the  voice, 
and  it  is  not  right  to  blame  the  machine  for  the 
faults  of  the  dictator.  There  is  a  knack  in  talk- 
ing into  a  commercial  machine,  and  those  who 
have  mastered  this  "art,"  as  we  may  call  it,  of 
expressing  themselves  clearly  and  intelligently, 
will  always  get  a  faithful  response.  There  will 
be  no  trouble  in  the  way  of  mistakes.  The  use  of 
the  commercial  machine  by  noted  stenographers 
in  the  leading  law  courts  as  well  as  in  the  Con- 
gress of  the  United  States  is  a  positive  proof  of 
its  merits.  In  no  other  place  is  accuracy  so  nec- 
essary. 

This  Sun  story  reminds  us  of  a  man  with  an 
over-plus  of  brains  and  a  limited  knowledge  of 
the  English  language,  who,  in  order  to  be  in  touch 
with  progress,  purchased  a  commercial  talking 
machine.  After  dictating  three  or  four  letters 
and  having  examined  them,  after  being  copied  by 
the  typist,  he  flew  into  a  rage  and  claimed  that 
be  never  expressed  himself  in  such  language  as 
appeared  in  printed  form.  It  is  needless  to  say 
that  the  letters  were  full  of  grammatical  errors, 
and  the  typist,  being  a  new  one,  failed  to  cor- 
rect them  as  her  predecessor  had  done  when  dic- 
tation was  given  her.  The  commercial  talking 
machine  is  unquestionably  susceptible  to  environ- 
ment, and  when  it  gets  into  bad  company  it  be- 
comes "one  of  the  boys"  and  talks  like  them,  but 
in  good  society  and  among  intelligent  men  it  is  a 
faithful  chronicler  of  all  the  confidence  imparted 
to  it. 


MUSICAL  CULTURE  EXTENDED 

Through  the  Use  of  the  Talking  Machine  and 
Self-Playing  Musical  Instruments  Says  Chas. 
H.  Ditson  of  C.  H.  Ditson  &  Co. 


Chas.  H.  Ditson,  head  of  the  famous  house  of 
C.  H.  Ditson  &  Co.,  is  a  Arm  believer  in  the  in- 
fluence of  the  automatic  musical  instruments,  in- 
cluding the  talking  machine,  of  course,  as  a 
means  of  stimulating  musical  culture  in  this 
country.  Neither  does  he  believe  that  trade  in 
small  musical  instruments  has  been  injured  by 
the  advent  of  these  creations.  In  a  recent  talk 
on  the  subject  he  said:  "We  contend  that  the 
talking  machine  has  helped  the  small  goods  busi- 
ness and  has  also  helped  singing.  The  natural 
conceit  of  young  people  has  saved  the  day.  They 
are  conceited  in  this  respect,  that  if  there  is  any 
playing  to  be  done  they  want  to  do  it  themselves. 
Talking  machines  have  no  doubt  in  a  few  cases 


Price  Ten  Cents 


taken  the  place  of  an  orchestra,  but  these  cases 
are  so  small  in  number,  as  compared  with  the 
effect  these  same  machines  have  had  on  the  am- 
bitions of  young  people  who  are  musically  In- 
clined that  the  balance  is  strongly  in  favor  of 
the  talking  machine  as  an  educator.  There  are 
in  New  York  City  fifty-three  violin  schools  under 
the  supervision  of  one  Catholic  society.  There 
are  many  other  schools  of  the  same  character 
conducted  by  other  religious  denominations.  In 
these  various  schools  many  very  talented  children 
are  discovered  who  later  become  first-class  mu- 
sicians. Most  every  military  school,  high  school 
and  college  throughout  the  country  to-day  has 
an  orchestra. 


PATHE  AND  GAUMONT  HONORED. 

Nominated  for  the  Cross  of  the  Legion  of  Honor 
by  the  French  Government. 


Emile  Pathe,  head  of  the  great  talking  machine 
and  cinematograph  house  of  Pathe  Freres,  and  M. 
Gaumont,  who  is  well  known  as  an  inventor  and 
manufacturer  of  moving  picture  machines,  have 
been  nominated  for  that  honor  so  dear  to  every 
Frenchman's  heart,  the  Cross  of  the  Legion  of 
Honor.  This  recognition  by  the  French  Govern- 
ment of  our  Parisian  confreres  is  an  honor  to 
the  industry  throughout  the  world,  and  we  cor- 
dially felicitate  Messrs.  Pathe  and  Gaumont  on 
the  honor  to  be  bestowed  upon  them. 


"COLONEL"  STRONG  IN  PRISON. 

Convicted  of  Swindling  Several  Persons  by  the 
Sale  of  Interest  in  a  Fictitious  Company. 


Joseph  M.  Strong,  fifty-two  years  old,  442  Man- 
hattan avenue,  who  says  he  is  a  salesman,  but 
who,  the  police  assert,  is  one  of  the  most  noto- 
rious confidence  men  in  the  country,  was  con- 
victed in  General  Sessions  last  week  of  grand 
larceny.  Judge  Grain  sentenced  him  to  serve  not 
less  than  three  years  and  three  months  and  not 
more  than  four  years  and  six  months  in  State 
prison. 

The  complainant  against  him  was  Otto  Jacob- 
son,  of  Great  Barrington,  Mass.  It  was  shown  in 
the  trial  that  Strong  was  the  originator  of  a  de- 
vice known  as  the  Anglo-American  Record  Ex- 
change Library  and  Bulletin  Co. 

The  plan  unfolded  to  the  victims  was  that 
agencies  of  this  company  either  had  been  or 
would  be  established  in  large  cities,  where  pho- 
nograph records  could  be  exchanged  for  a  small 
sum  of  money,  thereby  saving  considerable 
money  to  those  intending  to  purchase  such 
records.  Jacobson  fell  and  paid  $900  for  a  half 
interest  in  the  company. 

There  was  ample  evidence  that  there  was  no 
such  concern  as  the  Anglo-American  Record  Ex- 
change Library  and  Bulletin  Co.,  and  that  the 
prisoner  had  sold  the  same  "rights"  to  at  least 
twenty-five  other  persons  for  sums  ranging  be- 
tween $250  and  $1,000. 


RELATIONS  OF  BUYER  AND  SELLER. 


The  man  with  something  to  sell  has  always  the 
optimistic  view  surrounding  his  wares,  and  every 
sensible  buyer  knows  and  appreciates  this.  When 
both  have  it,  there's  a  sale;  when  it  isn't  catch- 
ing, there's  cold  water.  Whether  one  or  the 
other,  it  is  usually  up  to  the  buyer  to  be  civil. 
The  other  fellow  nearly  always  is,  because  he 
has  to,  on  the  face  of  the  situation.  But  many  a 
buyer,  from  his  momentary  point  of  vantage, 
treats  the  other  with  nearsighted  lack  of  courtesy 
that  can  only  be  harmful  to  himself  as  affecting 
his  temperament,  character  and  usefulness. 
Courtesy  and  the  fair  deal  make  buying  less  diffi- 
cult and  selling  less  strenuous.  Confidence  and 
mutual  respect  between  the  two  begets  pleasure 
and  profit, 


4 


THE  TALKING  MACHINE  WORLD. 


LOS  ANGELES  NEWS  BUDGET. 


Trade  Improves — A  Visit  from  J.  D.  Beekman 
Who  Secures  IVIany  Orders  for  tile  Zonopiione 
Line — Southern  California  IVlusic  Co.  Items 
—Preparing  for  the  Arrival  of  the  Fleet — 
Quite  a  Demand  for  the  Harry  Lauder 
Records — Other  Items. 


(Special  to  The  Talking  Machine  World.) 

Lx)s  Angeles,  Cal.,  April  5,  1908. 

Trade  is  growing:  and  improving  more  and 
more,  the  weather  has  been  of  the  kind  Southern 
California  is  famous  for,  which  means  most  per- 
fect. John  D.  Beekman  has  paid  this  section  a 
\'isit  and  has  schooled  all  zonophone  dealers  and 
left  many  new  and  heneficial  ideas  behind  him. 
The  good  he  has  done  for  the  Zono  line  is  very 
noticeable,  as  he  has  on  his  route  along  the  line 
installed  many  new  jobbers  and  dealers.  He  ex- 
pressed much  surprise  at  the  great  development 
of  the  trade  here. 

The  George  J.  Birkel  Co.  have  just  received  a 
special  order  of  new  Victor  Tetrazzini  records 
which  they  are  advertising  extensively.  In  their 
show  window  is  arranged  a  neat  display  of  these 
new  records. 

The  Southern  California  Music  Co.  have  re- 
ceived one  of  the  new  Victor  Victrola  XX.,  which 
was  sold  the  same  day  as  it  was  displayed.  They 
predict  a  considerable  demand  for  this  type  of 
machine  owing  to  its  distinct  type  of  designs. 
Their  Edison  wholesale  department  is  very  busy. 
It  has  had  a  great  run  on  the  new  Harry  Lauder 
records. 


■       — - 


The  picture  herewith  has  been  adapted  by  tha 
Southern  California  Music  Co.  fur  their  talking 
machine  trade  mark  and  relates  to  a  loneiy  cow- 
boy on.  the  Mojave  desert  with  a  talking  machine 
out  on  the  rocks  near  his  cabin  where  he  is 
kneeling  before  it  with  greatest  interest.  It  is 
entitled  "My  Partner,"  and  was  painted  by  Wm. 
H.  Richardson,  of  the  firm's  talking  machine  de- 
partment. 

The  Angelus  Talking  Machine  Co.  (formerly 
The  Edisonia  Co.)  are  doing  a  nice  Edison  busi- 
ness selling  a  great  many  machines  on  their  in- 
stalment system. 

The  Pathfinder  Squadron  of  the  Battleship 
Fleet  has  been  at  anchor  in  several  nearby  ports. 
Great  excitement  prevails  and  preparations  are 
being  made  for  the  entertainment  of  the  oflScers 
and  men  of  the  fieet.  Several  dealers  are  mak- 
ing splendid  window  displays  for  the  occasion. 

The  samples  of  the  new  Victor  records  for 
April  are  very  attractive,  especially  the  Red  Seal 
records,  and  the  "Merry  Widow"  selections. 

At  Santa  Barbara  the  Southern  California 
Music  Co.'s  Branch  is  almost  ready  to  move  in  to 
their  new  store,  which  is  the  most  complete  and 
modern  store  in  the  city;  the  main  part  of  the 
new  house  is  to  be  occupied  by  the  talking  ma- 
chine department,  was  specially  built  sound  proof 
rooms  for  demonstrating  and  selling  records.  A 
concert  hall  for  weekly  recitals  is  among  the  ad 
vantages  found  in  the  new  location. 

Owing  to  the  great  increase  in  business  their 
old  store,  which  was  just  recently  refitted  and 
enlarged,  was  too  small.  The  prospects  in  the 
new  location  seem  very  promising  and  an  exten  - 
sive advertising  campaign  is  in  full  sway.  Sev 
eral  very  successful  concerts  have  been  given  in 
the  surrounding  towns  with  the  zonophone.  Ari 


zona  and  New  Mexico  are  sending  some  nice 
wholesale  orders  to  the  jobbers  in  this  city. 
Many  dealers  who  heretofore  sent  their  orders 
East  are  patronizing  the  West  as  much  as  pos- 
sible. It  is  expected  that  many  dealers  from 
outlying  sections  will  visit  the  city  during  the 
fleet's  stay  here.  This  will  greatly  benefit  whole- 
sale trade. 


POPPENBERG  RESTRAINED 

By  Injunction  from  Selling  Victor  Machine  and 
Records  Under  Price — Powers  Eventually 
Buys  Stock  so  That  Trouble  Is  Ended. 


(Special  to  The  Talking  Machine  World.) 

Buffalo,  N.  Y.,  April  8,  1908. 

On  March  25  the  Victor  Talking  Machine  Co. 
secured  a  permanent  injunction  against  G.  H. 
Poppenberg,  Albert  Poppenberg,  or  any  of  the 
several  corporations  alleged  to  be  operated  by 
them,  restraining  them  from  selling  Victor  talk- 
ing machines,  records  and  attachments  for  less 
than  regular  prices,  the  Poppenbergs  having  pur- 
chased a  large  amount  of  Victor  goods  at  the 
sale  of  the  assets  of  the  bankrupt  Grohs  Piano 
Co.  The  stock,  valued  at  retail  at  about  $8,000, 
was  offered  by  the  purchasers  at  greatly  reduced 
prices,  raising  a  storm  of  protest  from  the  other 
dealers  in  the  city. 

G.  H.  Poppenberg  claimed  that  his  brother 
bought  the  goods  while  he  (G.  H.)  was  ill,  and 
that  as  the  referee  in  bankruptcy  gave  absolute 
title,  the  purchasers  had  the  privilege  of  dispos- 
ing of  the  goods  at  any  price  they  saw  fit. 

The  injunction  was  returnable  on  March  24, 
but  before  that  date  P.  H.  Powers,  a  local  talking 
machine  dealer,  purchased  the  goods  from  Pop- 
penberg, and  it  was  stated  that  he  intended  to 
dispose  of  them  at  regular  rates,  hence  the 
trouble  was  ended. 


gun  and  fishing  net  to  supply  him  with  food  on 
the  journey.  Staple  goods,  like  fiour,  sugar,  tea, 
coffee,  and  salt,  can  be  purchased  from  the  trad- 
ing posts  of  the  Hudson  Bay  Co.  at  various 
points  until  Fort  Macpherson,  the  most  northerly 
post  in  Canada,  is  reached.  He  will  carry  as  part 
of  his  equipment  a  talking  machine  and  plenty 
of  records,  which,  by  the  way,  now  form  a 
regular  part  of  the  make-up  of  every  explorer. 

On  his  last  journey  Mr.  Stefansson  went  as 
the  ethnologist  of  the  Anglo-American  Polar  Ex- 
pedition, and  this  time  he  will  go  under  the 
auspices  of  the  American  Museum  of  Natural 
History,  with  the  object  of  studying  the  different 
tribes  of  Eskimos,  and  more  especially  those  liv- 
ing in  Victoria  Land,  along  the  shores  of  Coro- 
nation Gulf. 

Mr.  Stefansson  is  about  30  years  old,  over  six 
feet  tall,  with  a  robust  frame.  He  had  planned 
to  do  the  trip  quite  alone,  but  now  it  is  possible 
that  a  naturalist  from  the  American  Museum  of 
Natural  History  will  accompany  him,  as  that 
institution  is  paying  an  equal  share  of  the  ex- 
penses with  himself. 


TALKER  EXCITES  ELOaUENCE. 


Professor  Blake  gave  a  fine  gramophone  co"n- 
cert  at  the  home  of  Mr.  and  Mrs.  John  Marshall 
the  other  night.  The  professor  has  a  fine  gramo- 
phone and  about  250  choice  records,  and  the  fine 
brass  band  pieces  from  Pryor  and  Sousa,  the 
harp  and  violin  melodies  and  the  sacred  songs 
make  the  professor  dance  around  in  such 
eesthetic  joy  that  sometimes,  'tis  said,  he  plays 
till  the  golden  sun  of  morn  tears  the  silvery  veil 
of  frost  from  the  jeweled  brow  of  night,  kissing 
the  frosty  frost  sparkles  trembling  upon  every 
fence  and  tree,  while  the  unpurpled  east  blushes 
to  behold  old  Sol  dancing  on  his  orient  hills  of 
glory.    Mount  Morris  (111.)  Index. 


TO  SEEK  UNKNOWN  TRIBE. 

Harvard  Ethnologist  to  Study  Eskimo  Indians 
on   Coronation  Gulf. 


THE  CENTURY  TALKING  MACHINE  CO. 


After  having  spent  thirteen  months  among  the 
Eskimos  on  the  north  coast  of  Alaska  in  1906  and 
1907,  V.  Stefansson,  ethnologist,  of  the  staff  of 
the  Peabody  Museum  of  Harvard  University,  will 
start  again  on  April  15  for  the  Arctic,  and  winter 
on  the  coast  of  Coronation  Gulf,  Prince  Albert 
Land,  among  the  tribe  of  Eskimo  Indians  of 
whom  nothing  is  known. 

On  this  expedition,  as  on  that  in  1906,  Mr. 
Stefansson  will  travel  with  a  dog  team  and 
native  guide.    He  will  depend  entirely  on  his 


The  Century  Talking  Machine  Co.,  of  Dover, 
has  been  incorporated  with  the  Secretary  of 
State  of  Delaware,  with  a  capital  of  |250,000. 
Incorporators:  Samuel  Cohen,  439  Manhattan 
avenue;  William  Kersting  and  Simon  J.  Shlenker, 
30  Broad  street,  all  of  New  York. 


Nature  has  enabled  some  animals  to  see  objects 
behind  them  as  well  as  in  front — i.  e.,  the  horse, 
the  hare,  the  giraffe.  Among  human  beings 
there  are  some  business  men  who,  if  they  had 
additional  eyes  in  the  back  of  their  head,  under 
each  ear  and  two  on  top  of  their  head,  they  could 
not  see  the  advantage  of  good  advertising. 


ATTENTI  ON  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New- 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

EDISOIN  F>HOINOaRAPHS 
AiND   VICTOR  MACHIINBS 

OIVE   SHIPMENT -ONE    EXPRESS  AGE 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREMOINT    ST.,    BOSTON,  MASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINES,  Records  and  all  Supplies 


Eastern  Afients  for  HERZOG  DISK  and 
CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


5 


VICTOR 


"I 


Are  you  making  the  most  of  the  great  opportunity  that  Victor  Red  Seal  Records  offer  you  ? 

We  secure  the  world's  foremost  operatic  stars  and  other  celebrated  artists  at  enormous  expense  to  make 
records  exclusively  for  the  Victor,  and  we  spend  thousands  of  dollars  every  month  advertising  these  famous 
names  in  connection  with  the  Victor. 

Play  a  Red  Seal  Record  to  a  prospective  customer — and  it  seldom  fails  to  make  an  instant  impression. 

Few  hearers  can  resist  a  fine  operatic  selection  sung  by  Caruso,  Calve,  Eames,  Farrar,  Gadski,  Homer, 
Melba,  Plancon,  Schumann-Heink,  Scotti,  Sembrich  or  Tetrazzini.  Such  a  record  shows  the  Victor  in  its  true 
light,  as  a  genuine  and  high-class  musical  instrument.  It  converts  the  veriest  skeptic,  and  often  clinches  a 
good  sale  on  the  spot. 

The  "Red  Seal"  habit  is  a  good  one  to  encourage.  A  steady  buyer  of  Red  Seal  Records  is  a  highly 
profitable  customer. 

An  established  Red  Seal  business  not  only  means  continuous  profits  from  the  sale  of  records,  but  it  helps 
you  to  sell  the  higher-priced  Victors  —  puts  your  entire  Victor  business  on  the  most  prosperous  basis. 

The  demand  for  Victor  Red  Seal  Records  is  increasing  rapidly.  Thousands  of  dealers  are  getting  the 
benefit  of  this  "profitable  trade. 

Are  you  getting  your  share? 

Victor  Talking  Machine  Co ,  Camden,  N.  J. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 

To  get  best  results  use  only  Victor  needles  on  Victor  records 

Full  information  can  be  obtained  from  the  following  Victor  dealers: 


Bangor,  Me. 
Birmingham,  Ala. 


I 


Albany,  N.  Y  Finch  &  Hahn. 

Altoona.  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Alexander-Elyea  Co. 

Phillips  &  Crew  Co. 

Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 
.  M.  H.  Andrews. 
.E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  O  The  Klein  &  Heffelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Talking  Machine  Co. 

The  Rudolph  Wurlitzer  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Knight-Campbell  Music  Co. 

Hext  Music  Co. 

De«  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 

Harrisburg,  Pa  S.  A.  Floyd. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind  C.  Koehring  &  Bro. 

Jacksonville,  Fla  Metropolitan  Talking  Machine  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Little  Rock.  Ark  O.  K.  Houck  Piano  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Los  Angeles,  Cal  Sherman,  Clay  &  Cp. 

Memphis,  Tenn  O.  K.  Houck  Piano  Co. 

E.  E.  Forbes  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis,  Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark,  O  Ball-Fintze  Co. 

New  Haven,  Conn  Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
New  York,  N.  Y  Blackman  Talking  Machine  Co. 

Sol  Bloom,  Inc. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Chas.  H.  Ditson  4  Co. 

The  Jacot  Music  Box  Co.  I; 
Landay  Brothers. 
Tlie  Kegina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  &  Export  Co. 


Omaha,  Neb   A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 
Peoria,  III  Chas.  C.  Adams  &  Co. 

Philadelphia,  Pa  J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Louis  Buehn  &  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg.  Pa  Pittsburg  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 
Portland,  Me.  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va   The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah.  .Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal -.•■Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  &  Leete. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Eiler's  Piano  House. 

Sherman-Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 

St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

A.  J.  Rummel  Arms  Co. 
Whitney  &  Currier  Co. 

Washington,  D.C  John  F.  Ellis  &  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


TALKING  MACHINES  IN  NATIONAL  LEGISLATURE 

Employed  Most  Successfully  by  the  Expert  Stenographers  Who  Comprise  the  Corps    of  Official 
Reporters  of  the  Senate  and  the  House  of  Representatives. 


(Special  to  The  Talking  Machine  World.) 

Washin^on,  D.  C,  April  5,  1908. 
This  is  an  unusually  busy  year  with  those  al- 
ways busy  men — ^the  official  reporters  of  the  Con- 
gress of  the  United  States  who  chronicle  the  pro- 
ceedings of  the  National  Legislature.  For  this  is 
Presidential  year  and  the  opportunity  is  seized 
by  many  legislators — as  similar  occasions  have 
been  at  intervals  of  four  years  in  the  past — to 
make  political  hay  while  the  sun  shines.  There- 
fore, the  country  has  a  surfeit  of  debate  liberally 
flavored  with  politics,  while  the  Congressional 
Record  is  burdened  with  innumerable  speeches 
in  which  national  issues  are  discussed  to  the 
neglect  of  the  measures  ostensibly  under  consid- 
eration. 

All  this  means  hard  work  and,  plenty  of  it,  for 
the  expert  stenographers  who  comprise  the  corps 
of  official  reporters  of  the  Senate  and  House  of 
Representatives.  Dozens  of  these  speeches  in 
Congress  will  later  be  sent  broadcast  as  campaign 
ammunition.  Naturally,  the  authors  are  solicit- 
ous as  to  how  their  efforts  will  appear  in  cold 
type  and  make  revisions  and  corrections  almost 
without  end.  However,  the  official  reporters  are 
well  equipped  to  keep  tab  on  the  sayings  of  the 
nation's  lawmakers.  A  system  has  gradually 
been  developed  which  makes  it  possible  to  present 
a  complete  detailed  record  of  all  that  has  trans- 
pired at  a  daily  session  of  either  house  of  Con- 
gress in  an  almost  incredibly  short  space  of  time 
after  the  body  has  adjourned.  This  is  accom- 
plished by  having  the  official  reporters  work 
in  relays  and  by  the  introduction  of  the  most 
up-to-date  mechanical  equipment,  not  the  least 
notable  feature  of  which  is  found  in  the  business 
talking  machine  into  which  most  of  the  reporters 
now  "talk"  their  notes  instead  of  dictating  them 
to  stenographers  or  personally  transcribing 
them. 

The  present-day  working  system  and  equip- 
ment of  the  official  reporters,  like  this  body  of 
shorthand  experts  itself,  has  been  brought  to  the 
stage  of  perfection  as  the  result  of  a  gradual  evo- 
lution. At  the  outset  the  official  reporters  took 
their  notes  in  shorthand  and  then  at  their  leis- 
ure laboriously  transcribed  the  record  in  long- 
hand. When  the  typewriter  was  invented  it 
revolutionized  the  labor  of  transcribing  the  re- 
porter's notes,  and  more  recently  another  advance 
almost  as  notable  has  been  made  by  the  intro- 
duction of  the  business  phonograph  or  grapho- 


phone.  Some  of  the  veterans  of  the  corps  of 
official  reporters  still  prefer  to  dictate  their  notes 
to  assistants,  who  take  them  stenographically 
and  transcribe  them  on  typewriters,  but  the  ma- 
jority of  the  experts  dictate  to  the  "talker,"  the 
cylinders  of  which  are  at  once  taken  by  type- 
writers and  a  transcript  made. 

It  is  claimed  that  the  talking  machine  method 
is  the  most  economical  of  time,  and  it  also  offers 
superior  advantages  against  error.    If  a  type- 


TRANSCKIBING   FBOII   COMJIEBCIAL   TALKISG  5IACHINE. 

writer  has  reason  to  believe  that  he  has  made  an 
error  in  transcribing  from  this  machine  he  has 
only  to  turn  back  the  cylinder  and  again  listen  to 
the  remarks  regarding  which  he  is  in  doubt,  but 
if  there  is  a  suspicion  of  error  in  stenographic 
notes,  there  is,  of  course,  no  way  for  the  type- 
writer operator  to  determine  the  matter  without 
consulting  the  official  reporter  who  gave  the  dic- 
tation. While  on  the  subject  of  economy  of 
time  in  this  work  it  may  be  noted  that  the 
highest  attainment  in  this  line  is  possible  where 
men  can  read  one  another's  shorthand  notes,  but 
this  is  a  rare  accomplishment.  However,  some  of 
the  Murphys — a  family  conspicuously  identified 
with  the  whole  history  of  congressional  report- 


( 


™  RECORD  CABINETS 

That  Speak  for  Themselves 

OUR    CATALOG    will    convince   you    that  in 

Cylinder  and  Disk  Cabinets 

WE   SET   THE  PACE 


We  also  manufacture  a  complete  line  of  SHEET  and  PIANO- 
PLAYER  ROLL  MUSIC  CABINETS 
and  BENCHES 


CJtTCHY   DESIGNS  HIGH.GRJtDE  QUJtLlTY 

QUICK'-ACTION  PRICES 

Cadillac  Cabinet  Company,  Detroit 


ing — had  this  gift,  and  it  was  at  one  time  pos- 
sible for  one  member  of  the  family  to  remain 
practically  continuously  on  duty  in  the  Senate 
chamber,  merely  turning  over  his  notes  for  trans- 
cribing to  his  brother,  who  acted  as  his  assistant. 

There  are  six  official  reporters  in  the  service 
of  the  Senate  and  an  equal  number  engaged  in 
the  House  of  Representatives  receiving,  approxi- 
mately, $5,000  each  per  year,  and  in  but  few  of  the 
largest  business  houses  in  the  country  can  there 
be  found  a  more  complete  equipment  of  talking 
machines  than  is  now  installed  at  the  Capitol. 
An  interesting  feature  of  the  array  of  "tools  of 
the  trade"  to  be  found  at  the  headquarters  of 
the  congressional  reporters  is  the  shaving  ma- 
chine. The  function  of 
this  apparatus  is  to  re- 
juvenate the  records  so 
that  they  can  be  used 
again  and  again.  After 
a  record  has  served  its 
purpose  and  the  chronicle 
it  held  has  been  put  in 
typewritten  form  the  cyl- 
inder is  placed  in  the 
shaving  machine  and  the 
delicate  wax  surface  is 
shaved  down  until  it  is 
ready  to  again  record 
dictation. 

That  the  congressional 
reporters  must  keep  up 
their  whirlwind  writing 
in  abbreviated  form  not 
merely  for  a  minute  or 
an  hour,  but  for  a  work- 
ing day  of  six  or  seven 
hours,  is  attested  by  the 
fact  that  at  one  recent 
sitting  of  the  House  of 
Representatives  there 
were  spoken  and  recorded 
in  the  legislative  chamber  an  aggregate  of  67,000 
words.  Of  course,  no  one  reporter  keeps  tab 
on  the  proceedings  for  any  protracted  interval. 
When  his  note  book  is  filled  he  is  relieved  by 
another  reporter  and  repairs  to  the  workroom  of 
the  corps  at  the  Capitol,  where  he  reads  his 
notes  to  a  receptive  phonograph  or  a  listening 
stenographer.  This  done,  he  can,  if  need  be,  go 
back  and  in  turn  relieve  his  alternate.  Mean- 
while his  dictated  notes  are  being  transcribed 
on  the  typewriter,  and  later  in  the  day  he  must 
correct  the  manuscript — a  duty  of  a  very  exact- 
ing character.  Just  to  illustrate  the  skill  of  the 
official  reporters  it  might  be  cited  that  one  of 
them  in  a  recent  demonstration  before  the  stu- 
dents of  a  shorthand  school  wrote  on  an  ordinary 
blackboard  with  common  chalk  at  the  record- 
breaking  speed  of  260  words  per  minute,  making 
characters  that  were  legible  in  all  parts  of  the 
large  school-room.  The  principal  of  the  school 
was  so  dumfounded  that  he  had  the  blackboard 
photographed  and  had  a  number  of  the  persons 
present  make  affidavit  to  the  time  occupied  by  the 
test. 


DYER  &  BRO.'S  "PAGnACCI"  CONCERTS. 


(Special  to  The  Talliing  Machine  World.) 

St.  Paul,  Minn.,  April  7,  1908. 
J.  W.  Dyer  &  Bro.  recently  gave  the  entire 
opera  of  "II  Pagliacci"  with  the  Victor  Victrola 
before  an  audience  in  which  local  society  was 
well  represented.  Arrangements  for  the  produc- 
tion were  made  with  Leoncavallo,  the  composer 
of  the  opera,  and  sixteen  Victor  records,  made, 
by  famous  Italian  singers,  were  required.  In 
connection  with  the  concert  interpretative  read- 
ings of  the  opera  were  given  by  Miss  Eleanor 
Miller  and  the  whole  affair  proved  a  most  unique 
success,  for  which  J.  W.  Dyer  &  Bro.  received 
the  congratulations  of  all  who  were  privileged  to 
enjoy  the  performance. 


HAVE  BUILT  SPECIAL  ROOMS. 

S.  Inch  &  Son.  Placerville.  Cat,  will  in  future 
devote  niucli  attention  to  the  sale  of  talking  ma- 
chines and  records,  having  had  built  a  special 
salesroom  for  that  purpose. 


THE  TALKING  MACiHNE  WORLD. 


f 


May  List  of  New  Victor  Records 

Get  the  complete  list.  Be  in  position  to  give  every  customer  what  he  wants  when  he 
wants  it.  Don't  make  it  necessary  for  a  single  customer  to  go  to  your  cornpetitor's  for  a 
record  that  you  ought  to  have. 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-tneb  35  cents. 

No. 

5345  Captain  General  March ...  Arthur  Pryor's  Band 
5391    Vilia  Song  (from  "The  Merry  Widow"). 

Elise  Stevenson 

5416  Love  Me  and  the  World  Is  Mine. 

Harry  McDonough 

10-inch  60  cents 

5395    "Darkies'  Spring  Song"  March. 

Arthur  Pryor's  Band 

5405    Rigoletto — Quartet   Arthur  Pryor's  Band 

5408    Glow  Worm — Intermezzo. 

With  Vocal  Chorus. 
Victor  Orchestra  (W.  B.  Rogers,  Conductor) 

5411  Happy  Days  March  (from  "The  Soul  Kiss"). 

Victor  Orchestra. 

5412  The  Evening  Star  (from  "Tannhauser")  Vio- 

loncello Solo   Victor  Sorlin 

5404    Fifth   Nocturne    (Leyback).   Violin   Solo  (Or- 
chestra Accompaniment) .  .  .  .Howard  Rattay 

5417  American  Polka.    Accordion  Solo. 

John  J.  Kimmel 

5407    Sweetheart  Days  Harry  Macdonough 

5396  Hoo-oo!  ("Ain't  You  Coming  Out  To-Night?") 

Byron  G.  Harlan 

5413  Brown  Eyes  (Del  Riego)  Alan  Turner. 

5418  I  Love  and  the  World  is  Mine  (from  "A  Waltz 

Dream")   Henry  Burr 

52005    Lo,  Here  the  Gentle  Lark  (Flute  Obligate). 

Eleanor  Jones 

5414  My  Heart  at  Thy  Sweet  Voice  (from  "Samson 

and  Delilah").  In  English .. Corinne  Morgan 

5415  In  Old  Madrid  Corinne  Morgan 

5374   That  Friend  of  Mine  Clarice  Vance 

5403   The  Peach  that  Tastes  the  Sweetest  Hangs  the 

Highest  on  the  Tree  Eddie  Morton 

5397  Smile,  Smile,  Smile.Miss  Jones  and  Mr.  Murray 


5410    Muggsy's  Dream.    Descriptive  Specialty. 

Miss  Jones  and  Mr.  Spencer 
5406    Thim  Were  the  Happy  Days.   Irish  Specialty. 

Steve  Porter 

5401  An  Evening  at  Mrs.  Clancey's  Boarding  House. 

Victor  Vaudeville  Company 

5402  The  New  Parson  at  Darktown  Church. 

Peerless  Quartet 

5398  The  Heart  You  Lost  in  Maryland  You'll  Find 

in  Tennessee  Haydn  Quartet 

5409    He  lifted  Me  (Revival  Hymn).. Haydn  Quartet 

5399  My  Gal  Irene  Collins  and  Harlan 

5400  Jerusalem  the  Golden  Trinity  Choir 

12-inch— $1.00 

Madame  Butterfly — Selection. 

Arthur  Pryor's  Band 

La  Fleurance.  Flute  Solo  Darivis  A.  Lyons 

The  Colleen  Bawn  (from  "The  Lily  of  Kil- 

larney")  Alan  Turner 

31700    Saviour,  When  Night  Involves  the  Skies. 

Trinity  Choir 

New  Victor  Red  Seal  Records 

Kurico  Carnso,  Tenor 

88115  Valse   Lente    (Caruso-Barthelemy)  "Adorables 

Tourments."  12-inch,  with  orchestra,  $3. 
In  French. 

Johanna  Gadskl,  Soprano 

88116  Fliegende  Hollander   (Wagner)   Troft  ihr  das 

Schiff  (Senta's  Ballad  from  "Flying  Dutch- 
man"). 12-inch,  with  orchestra,  $3.  In 
German. 

88117  Irish  Folk  Song  (Foote).   12-inch,  with  orches- 

tra, $3.    In  English. 


31697 


31698 
31699 


Ernestine  ScIinmann-^Heink,  Contralto 

8118    His   Lullaby   (Carrie  Jacobs   Bond).  12-inch, 
with  orchestra,  $3.    In  English. 


Emma  Calve,  Soprano 

88119  Serenade — Chantez,  riez  et  dormez  (Gounod) 
(Sing,  Smile,  Slumber).  12-inch.  Flute 
Obligato  by  Darius  Lyons,  $3.    In  French. 

Geraldlne  Farrar — Antonio  Seotti 

89016  Boheme  (Puccini)  Mimi,  lo  son!  (Mimi,  Thou 

Here!)  12-inch,  with  orchestra,  $4.  In 
Italian. 

Geraliline  Karrar — Enrico  Cai-uso 

89017  Madama  Butterfly    (Puccini).   Finale  Act  I.— 

O,  quanti  acchi  fisi  (Oh,  Kindly  Heavens). 
12-inch,  with  orchestra,  $4.    In  Italian. 

Marcella  Seml>ricli — Emma  Eames 

95202  Nozze  di  Figaro  (Mozart)  Che  soave  zefiiretto 
(Letter  Dupt — "Song  to  the  Zephyr").  12- 
inch,  with  orchestra,  $5.    In  Italian. 

Farrar — Caruso — Viatox-a — Seotti 

96002    Boheme   (Puccini)   Quartet,  Act  III.  12-inch, 


with  orchestra, 


In  Italian. 


Sembrieli — Carnso — Seotti— Jonrnet — Sev- 
erina — Dadcli 

96,200  Lucia  (Donizetti)  Sextette,  Act  II.  Chi  mi 
frena  (What  Restrains  Me).  12-inch,  with 
orchestra,  $7.    In  Italian. 


A  splendid  list!  And  every  record  with  that  remarkable  musical  tone-quality  that 
distinguishes  Victor  Records  from  all  others,  and  makes  them  the  easiest  sellers  and  the 
best  money-makers. 

We  help  along  the  demand  for  these  new  records  by  advertising  a  complete  descriptive 
list  in  the  daily  newspapers  throughout  the  country  around  the  end  of  April. 
Stock  up  and  get  the  full  benefit. 


Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 


8 


THE  TALKING  MACHINE  WORLD. 


NOW  PERPETUALLY  ENJOINED. 

Receiver  of  the  Talk-o-phone  Co.  Consents  to 
This  Action  in  the  Suit  Brought  Against 
Them  by  the  Victor  Co. 


(Special  to  The  Talking  Macliine  World.) 

Toledo,  O.,  April  6,  1908. 

Harry  Ensign,  receiver  of  the  Talk-o-phone  Co., 
has  been  granted  permission  by  Common  Pleas 
Court  to  consent  to  the  company  being  perpetu- 
ally enjoined  from  making  disc-record  talking 
machines.  The  company  was  put  out  of  busi- 
ness by  temporary  injunctions  secured  from  the 
Federal  Court  by  the  Victor  Talking  Machine  Co. 
Preparations  are  being  made  to  finally  wind  up 
the  affairs  of  the  local  company,  and  in  order  to 
avoid  a  judgment  for  damages  for  infringement 
of  patents  the  officials  have  agreed  to  having  the 
injunctions  made  perpetual,  they  to  pay  the  costs 
of  the  proceedings  personally. 

A  deal-  was  recently  on  for  the  Talk-o-phone 
Co.  to  assume  a  contract  for  the  manufacture  of 
phonographs  for  another  company,  but  it  fell 
through  because  of  the  failure  to  make  financial 
arrangements.  An  appraisement  of  the  com- 
pany's 1100,00(1  plant  has  been  made,  and  its  ef- 
fects will  be  sold,  very  probably,  in  due  course. 


HARRY  LAUDER'S  RECORDS 

Are  Greatly  in  Vogue  Throughout  the  Country 
— The  Clever  Scotsman's  Quaint  Humor  and 
Songs  Effectively  "Photographed." 


The  records  made  by  Harry  Lauder,  the  Scotch 
comedian,  who  scored  such  a  great  success  in 
New  York  recently,  for  the  National  Phonograph 
Co.,  are  proving  to  be  among  the  greatest  suc- 
cesses ever  issued  by  this  enterprising  company. 
They  are  "live"  ones  in  the  truest  sense  of  the 
word,  because  in  hearing  them  one  feels  that  he 
is  listening  to  Lauder  himself,,  so  accurately 
"photographed"  on  the  record  are  all  the  quaint 
and  winsome  ways  of  this  inimitable  artist. 

In  his  special  line  Lauder  probably  has  no 


HAEny  LACDER. 

equal.  He  ma3'  in  a  measure  be  compared  with 
Chevalier,  the  singer  of  Coster  songs,  because 
both  endow  their  numbers  with  an  individual 
character  that  cannot  be  duplicated,  although  it 
is  often  tried. 

Lauder's  career   is   a  most   remarkable  one. 


Fifteen  years  ago  he  was  a  miner  in  the  coal 
pits  of  West  Scotland,  glad  to  earn  a  shilling  at 
times  by  singing  at  local  entertainments.  His 
fame,  however,  spread,  and  to-day  he  is  one  of 
the  most  popular  and  best-known  comedians  in 
Great  Britain.  His  success  in  all  the  songs  he 
scored  with  in  the  old  country  was  not  only  du- 
plicated, but  augmented  during  his  limited  en- 
gagement in  Xew  York.  The  fact  that  he  is  to 
make  another  visit  to  this  country  in  the  near 
future  will  certainly  stimulate  additional  interest 
in  the  Lauder  records,  not  merely  among  his 
countrymen,  but  among  all  who  love  clean  humor 
and  the  broad,  delightful  "brogue"  of  the  canny 
Scot. 


UTICA  CYCLE  CO.'S  NEW  QUARTERS 

Secure  Site  at  11  and  13  Columbia  Street,  on 
Which  Handsome  Building  Will  be  Erected 
— Will  be  Ready  October  1st. 


The  L'tica  Cycle  Co.,  who  are  distributers  for 
Edison  phonographs  and  records  in  Utica,  N.  Y., 
have  purchased  the  property 'at  11  and  13  Colum- 
bia street,  and  will  erect  a  modem  four-story 
building  55  x  112  feet.  The  site  will  be  com- 
pletely cleared  and  the  work  of  erecting  the  new 
block  will  be  started  about  May  1,  with  the  ex- 
pectation that  it  will  be  finished  about  October  1. 
The  front  and  side  walls  of  the  building  will  be 
of  Indiana  limestone,  which  will  give  it  a  most 
attractive  appearance.  On  the  ground  floor  there 
will  be  two  stores  having  a  frontage  of  about  26 
feet,  with  an  entrance  to  the  upper  floors  in  the 
center.  The  Cycle  Co.  will  use  the  store  No.  13 
as  an  ofiice  and  salesrooms,  the  second  and  third 
floors  as  stock  rooms  and  the  fourth  floor  as  a 
shop  and  repair  department.  The  Utica  Cycle 
Co.  began  business  in  1895.  The  firm  consists  of 
M.  J.  and  W.  F.  Carroll. 


The  Broad  Street  Music  House.  Grass  Valley. 
Cal.,  have  installed  a  complete  line  of  talking 
machines  and  records. 


A  SOUND  ARGUMENT  IS  NOT  ONE  COMPOSED  LARGELY  OF  NOISE 

SPAULDING  LINEN  FIBRE  HORNS 

SPEAK  FOR  THEMSELVES. 

THEY  REPRODUCE  RECORDS  WITH  A  CLEAR  AND 
NATURAL  EFFECT.  FAR  ABOVE  THAT  CLASS  WITH 
NOISE.  THEIR  PERFECT  APPEARANCE  AND  DURABILITY 
APPEAL  TO  ALL  WHO  SEE  THEM. 


We  publish  herewith  a  partial  list  of  Victor  Distributors  who 
approve  and  recommend  the  Spaulding  Linen  Fibre  Horns. 
They  will   be   pleased  to  furnish   you   with   our  goods. 
Dealers'  Discounts  and  Full  Information  Write  Them  Jit  Once 


RETAIL 
PRICE 

$8.00 


BERLINER  GRAMOPHONE  CO.,  MONTREAL 
Canadian  Distributors 


Victor 

Pattern 

Only 


Albmy,  N.  Y  Finch  &  Hahn. 

Alioona.  Pa  W.  H.  &  L.  C.  Wolfe. 

Baltimore,  Md  H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  Ala..  E.  E.  Forbes  Piano  Co. 
Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

Brooklyn,  N.Y  American  Talking  Machine  Co. 

Buffalo.  N.  Y   W.  D.  Andrews. 

Neal.  Clark  &  Ncal. 

Chicago,  III  The  Talking  Machine  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland.  O  Collister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus.  O   The  Perry  B.  Whitsit  Co. 

Dayton,  O  The  Fclterly  Piano  Mfg.  Co. 

Detroit,  Mich   Grinncll  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

El  Paso,  Texas  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  GoRgan  &  Bro.  ^ 

Grand  Rapids,  MichJ.  A.  J.  F'riedrich. 
Indianapolis,  Ind  . .  C.  Koehring  &  Bro. 
Kansas  Cily,  Mo..  .  Schmelzcr  Arms  Co. 
Minneapolis,  Minn.  IMinnesota  Phonograph  Co. 
Mobile,  Ala  Win.  II.  Kaynolds. 


New  Haven,  Conn 
New  Orleans.  La. 
New  York.  N.Y.  .. 


Philadelphia,  Pa. 


Pidsburg,  Pa. 


Portland.  Me  

Providence,  R.  I. 
Rock  Island.  III.. 
Salt  Lake  City,  U. 

Savannah.  Ga  

Sioux  Falls.  S.  D. 
Spokane.  Wash  . 
St  Louis,  No  .  — 


Quartered  Oak 
NON-METALLIC 


St.  Paul,  Minn.... 
Syracuse.  N.  Y... . 


SIZE 

21  in.  Bell,  24  in.  Long 

,.  Henry  Horton. 

.  National  .\uto.  Fire  .Marm  Co. 

.  Blackman  Talking  Machine  Co. 

I.  Davega,  Jr. 

S.  B.  Uavega  Co. 

Chas.  H.  Ditson  &  Co. 

The  Jacot  Music  Box  Co. 

Stanley  &  Pearsall. 
.  H.  A.  Wevmann  &  Son. 

J.  E.  Ditson  &  Co. 

Musical  Eclio  Co. 
.  Powers  &  Henry  Co. 

Standard  Talking  Machine  Co. 

Pittsburg  Phonograph  Co. 
.Portland  Talking  Machine  Co. 
.T.  Samuels  &  Bro. 
.  Totten's  Music  House. 
,  .Cartensen  &  Anson  Co. 
.  Youmans  &  Leetc. 
..Talking  Machine  Exchange. 

Kiler's  ri,-tnv>  Hi>nsc. 

Koerber-Brenncr  Music  Co. 

St.  Louis  Talking  Machine  Co. 
.W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
.W.  D.  .^ndrc\vs. 


J.  SPAULDING    &    SONS    CO.,   Talking  Machine  Horn  Dept.,    ROCHESTER,  N.  H. 


THE  TALKING  MACHINE  WORLD. 


9 


TRADE  NOTES  FROM  ST.  LOUIS. 


Jobbers  and  Dealers  Report  Trade  Irhprove- 
ment — St.  Louis  Talking  Machine  Co.  in 
Their  New  Store — Columbia  News  Changes — 
Concerts  at  Leading  Clubs — F.  E.  Miles  Miss- 
ing— Some  Recent  Visitors — Woodward  With 
Conroy — About  Store  Equipment. 


(Special  to  The  Talking  Machine  World  ) 

St.  Louis,  Mc,  April  7,  1908. 

Trade  reports  from  the  jobbers  show  that  busi- 
ness for  the  month  of  March  has  been  about 
fair,  with  signs  of  improvement  right  along.  The 
retail  dealers  are  complaining,  and,  with  few  ex- 
ceptions, report  the  month  to  have  been  quiet. 

Manager  Gressing,  of  the  St.  Louis  Talking 
Machine  Co.,  has  had  a  fair  trade  for  the  month 
of  March,  and  reports  business  improving  right 
along.  They  moved  into  their  new  store,  at  1012 
Olive  street,  on  Monday,  March  30.  It  is  proba- 
bly one  of  the  finest  and  most  complete  talking 
machine  stores  in  every  detail  in  the  country. 
Five  sound  parlors  of  Colonial  architecture,  all 
in  white,  furnished  in  mahogany,  glass  and  white 
enamel,  are  arranged  in  a  very  artistic  manner. 
All  the  furnishings  will  be  equally  elaborate,  in- 
cluding handsome  rugs  for  the  floors. 

A.  L.  Owen,  traveler  for  the  St.  Louis  Talking 
Machine  Co.,  is  on  a  four  weeks'  trip  through 
southern  Illinois,  Kentucky  and  southeast  Mis- 
souri. L..  A.  Cummins,  traveler  for  the  same 
company,  is  in  from  a  two  weeks'  trip  through 
northern  Missouri  and  Illinois.  Manager  Gres- 
sing, of  this  company,  was  presented  recently 
with  a  very  valuable  Scotch  collie  dog  by  a  friend 
in  Milwaukee. 

Manager  Walthall,  of  the  Columbia  Phonograph 
Co.,  reports  business  fair  for  the  month  of  March, 
and  that  it  is  improving.  This  concern  will  prob- 
ably announce  their  new  location  soon.  They 
are  distributing  monthly  a  very  handsome  cata- 
log of  their  new  grand  opera  records,  and  which 
are  named  the  Fonotipia  Series.  Louis  L.  Mur- 
phy, formerly  manager  of  the  Columbia  Phono- 
graph Co.,  at  Memphis,  Tenn.,  has  been  ap- 
pointed assistant  to  Mr.  Walthall,  and  will  have 
charge  of  the  retail  sales  department.  This  com- 
pany recently  had  a  nice  window  display  of  a 
facsimile  of  a  red  mill  in  honor  of  the  Red 
Mill  theatrical  company  that  played  here  two 
weeks  at  the  Olympic  Theater,  and  in  the  window 
they  also  had  displayed  fifteen  records  of  songs 
that  they  had  which  were  sung  in  the  Red  Mill 
show. 

The  Val  Reis  Piano  Co.  recently  gave  two  very 
fine  talking  machine  concerts,  one  at  the  swell 
St.  Louis  Club  to  its  annual  stag  party,  and  the 
other  at  the  AmpMon  Club,  a  prominent  musical 
organization.  The  finest  records  were  played,  and 
as  both  entertainments  were  in  charge  of  Alex. 
McDonald,  of  this  concern,  they  proved  a  great 
treat. 

W.  Woodward,  formerly  connected  with  the 
talking  machine  department  of  the  Conroy  Piano 
Co.,  but  who  has  been  with  the  Columbia  Pho- 
nograph Co.  of  late,  has  returned  to  the  Conroy 
Piano  Co. 

The  Silverstone  Talking  Machine  Co.  report  a 
fair  wholesale  business.   A.  K.  Stein,  traveler  for 


The  J  '^^p^^*^^'' 


For  TRIIMPH  and 
HOME  Machines 


Can  be  attached  in  five  minutes.  No  drillingr. 
Returns  in  less  than  one  second.  Noiseless, 
speedy  and  sure.  Write  for  prices  and  circulars. 

ACME  REPEATER  COMPANY,  -  INDIANAPOLIS,  IND. 


this  concern,  left  on  April  3  for  a  trip  through 
Illinois. 

The  Union  House  Furnishing  Co.  have  added 
a  line  of  Victor  talking  machines  and  established 
a  talking  machine  department. 

Fred  E.  Miles,  manager  of  the  sheet  music  and 
talking  machine  departments  of  the  O.  K.  Houck 
Piano  Co.,  Memphis  and  its  branches,  is  missing. 
Mr.  Miles  disappeared  Friday,  February  28,  and 
since  that  time  nothing  has  been  heard  from 
him,  and  a  diligent  search  by  his  relatives  and 
employers  has  failed  to  reveal  his  where9,bouts. 
Mr.  Miles  had  been  acting  peculiarly  for  some 
time  prior  to  his  disappearance,  and  his  friends 
are  apprehensive  lest  some  accident  or  possibly 
foul  play  has  befallen  him.  Mr.  Miles  came  to 
Memphis  from  Nashville  about  fifteen  years  ago 
and  has  been  employed  continuously  by  the  O.  K. 
Houck  Piano  Co.  since  that  time.  His  father, 
F.  W.  Miles,  is  employed  at  the  Nashville  house 
of  the  same  firm.  His  wife  is  also  in  Nashville, 
but  neither  has  any  information  as  to  his  where- 
abouts. 

Clement  Beecroft,  of  the  Tea  Tray  Co.,  was  a 
visitor  here  during  the  month. 

John  Winkler,  a  dealer  of  Mascoutah,  111.,  was 
a  recent  visitor  here. 

The  St.  Louis  Talking  Machine  Co.  are  having 
all  the  perpendicular  disc  record  racks  removed 
and  are  replacing  them  with  horizontal  racks  in 
order  to  insure  their  stock  being,  kept  in  first 
class  condition.  It  has  been  found  by  experience, 
claims  O.  A.  Gressing,  the  manager,  that  no  mat- 
ter how  much  care  is  used  the  disc  records  are 
almost  sure  to  warp  when  placed  on  edge  for  any 
length  of  time,  and  as  the  company's  racks  are  in 
such  a  position  that  the  sun  strikes  them  for 
part  of  the  day,  the  heat  causes  the  records  to 
buckle  very  rapidly.  In  future  all  disc  records 
carried  by  the  house  will  be  stacked  perfectly 
flat. 


VICTOR  PUBLICITY^IN  MILWAUKEE. 

The  Work  of  the  Victor  Co.  Splendidly  Aided  by 
Local  Jobbers  and  Dealers. 


In  the  regular  monthly  budget  of  advertising 
matter  sent  out  to  their  dealers,  and  together  with 
the  announcement  of  the  material  to  be  supplied 
for  the  simultaneous  opening  day  March  28  in 
the  various  newspapers  all  over  the  country,  the 
Victor  Talking  Machine  Co.  took  the  opportunity 
to  distribute  a  reproduction  of  a  page  from  the 
Milwaukee  Journal  of  February  28,  showing  the 
manner  in  which  nine  Victor  dealers  in  that  city 
took  advantage  of  the  opportunity  to  place  their 
announcements  on  one  page  with  the  two  column 
advertisement  of  the  Victor  Co. 

It  was  strictly  a  Victor  page,  for  the  one  col- 
umn not  occupied  by  advertisements  was  given 
over  to  an  excellent  story  on  talking  machines  and 
how  they  tend  to  elevate  the  musical  taste  of  the 
public.  In  speaking  of  the  growing  popularity 
of  the  talking  machine  the  article  stated  as  fol- 
lows: "The  famous  Victor,  made  by  the  Victor 
Talking  Machine  Co.,  is  made  under  the  Berliner 
patents,  the  vibrations  being  recorded  on  the 
sides  of  the  grooves  of  the  record,  which  is 
traced  in  spiral  form  on  a  flat  disk  of  hardened 
material.  The  Victor  has  been  given  world-wide 
fame  through  its  clever  advertising  picture,  His 
Master's  Voice.  This  picture  is  known  in  every 
quarter  of  the  world,  and  last  year  the  sales  of 
Victors  reached  the  enormous  figure  of  over  $25,- 
000,000.  Some  of  the  greatest  artists  of  the 
world  sing  exclusively  for  the  Victor  Co.  in  the 
making  of  records,  among  them  Caruso,  Eames, 
Scotti,  Melba,  Plancon,  Sembrich,  Campanari, 
Schumann-Heink  and  the  great  Patti  herself." 

Write-ups  were  also  given  to  Lawrence  Mc- 
Greal  and  the  Hoeffler  Mfg.  Co.,  portraits  of  Mr. 
MoGreal,  J.  H.  BecK-er,  Jr.,  manager  of  the  Hoef- 
fler Co.,  being  reproduced  in  the  articles. 


TALKING  MACHINE  DEALER  FAILS. 


Alpha  Gross,  a  talking  machine  dealer  of 
Springfield,  O.,  failed  recently  with  liabilities  of 
$2,800  and  assets  of  $2,000. 


Is  not 

NOW 

the  time   to  set  aside 
preferences  and  to  be 
governed  solely  by 

RESULTS 

in  selecting 

YOUR 
DISTRIBUTOR? 


Every  good  feature 
which 

EXPERIENCE 

and 

JUDGMENT 

could  suggest  to 
improve 

OUR  SERVICE 

has  been  incorporated 
in  our 

BUSINESS 


Get  Acquainted 
With  Us 

by   signing   a  Victor 
contract  with  us  and 
following  it  up  with 
your  order. 


St.  Louis  Talking  Machine  Co. 

MII,LS  BVIliDING 

7th  &  St.  Charles  Streets 
i    ST.  LOUIS,  MO. 

The  Only  Exclusive  Victor  Distributors 
in  Missouri 


10  THE  TALKING  MACHINE  WORLD. 


People  No  Longer  Want  Merely  a 
Machine  that  will  Reproduce  Sounds 

The  novelty  of  a  sound  reproducing  device  has  worn  off.  It 
used  to  be  like  the  dog  that  could  stand  on  his  head ;  he  inter- 
ested people  not  because  he  did  it  well,  but  because  he  was  able  to 
do  it  at  all. 

The  wonderful  thing  about  the  Edison  Phonograph  is  not  that 
it  reproduces  sounds  but  that  the  reproduction  is  as  perfect  as  the 
voice  or  instrument  it  reproduces. 

It  is  the  tone  qualities  of  the  Edison  that  appeal.  The  wax 
cylinder  Records,  the  sensitive  reproducer,  the  smooth,  long-running 
motor,  the  mechanical  excellence  of  all  the  parts  and  the  large, 
specially  made  horn,  give  the  Edison  Phonograph  a  sweetness  and 
clearness  of  tone  and  a  faithfulness  of  reproduction  that  attracts  trade 
and  makes  quick,  easy  sales. 

The  Edison  Phonograph  has  the  reputation,  the  popularity  and 
the  advertising  to  make  it  the  one  instrument  calculated  to  yield 
you  the  biggest  returns  with  the  least  effort. 

Order  a  stock  from  the  nearest  jobber,  or 
if  you  carry  the  line,  keep  it  complete 


NATIONAL  PHONOGRAPH  COMPANY, 


I  5  La^keside  Avenue 
ORANGE.  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany,  N.  y.— Finch  &  H«hn. 
Alltntou/n   Pa. — G.  C.  Aschbtch. 
Astoria,  N.  Y. — John  Rose. 
Atlanta,  Go. — Atlanta  Phono.  Co.,  Phillips 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Me. — S.  L.  Crosby  Co. 
Birmingham,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Eilers  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Talking;  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo— W.  D.  Andrews,  Neal,  Clark  & 
Neal  Co. 

Burlington,   Vt. — American  Phono.  Co. 
Canton,  O. — Klein  &  Heffelman  Co. 

Chattanooga,  Tenn. — J.  H.  Templeman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Healy,  Montgomery,  Ward  & 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzcr 
Co. 

Cincinnati  0- — Ball-Fintze  Co.,  Ilsen  & 
Co.,  L.  E.  McGreal,  Rudolph  WurliUer 
Co. 

Cleveland — Eclipse  Musical  Co. 
Columbus,  O.— Perry  B.  Whitsit  Co. 
Dallas,  Tex. — Southern  Talking  Mach.  Co. 
Dayton,  O. — Niehaus  &  Dohse. 
Denver — Denver    Dry   Goods   Co.,  Hext 
Music  Co. 

Dcs  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque,  la.- — Harger  &  Blisb. 
Eaiton,  Pa, — William  Werner. 
Elmira,  N.  Y. — Elmira  Arms  Co. 
HI  Paso,  Tex.—W.  G.  Wall  Co. 
Fitchburg,  Uast. — Iver  Johnson  Sporting 
Good*  Co. 


Fort  Dodge,  Iowa — EarW  Music  House. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y. — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  J. — Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co..  .\.  B.  Wahl  &  Co.,  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co.,  Sclimelzer  .Arms  Co. 

Kingston,  N.  Y. — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln,  Neb. — Ross  P.  Curtice  Co.,  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montenegro  Riehm  Music  Co. 
Lowell,  Mass.— Tbos.  Wardell. 
Manchester,  N.  H. — John  B.  Varick  Co. 
Memphis — F.   M.  Atwood,  O.  K.  Houck 

Piano  Co. 
Mil-uauhcc — Laurence  McGreal. 
Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 
Mobile,  Ala.—W.  H.  Reynalds. 
Montgomery,  Ala. — R.  L.  Penick. 
Naslnille,  0.— Nashville  Talk.  Mach.  Co., 
Magrudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Rapkc  Phono.  Co. 

Newark,  O. — Ball  Fintze  Co. 

New  Bedford.  Mass. — Household  Furnish- 
ing Co. 

New   Haven — Pirdee-Ellenberier  Co.,  Inc. 
New   York   City — Blackman  Talking  Ma- 
chine Co.,  J.   F.  Blackman  &   Son,  I. 


Daveea,  Tr.,  Inc.,  S.  B.  Davega  Co., 
Douglas  Phonograph  Co.,  Jacot  Music 
Box  Co.,  Victor  H.  Rapke,  The  Regina 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  .Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat  Auto. 
Fire  Alarm  Co. 

Oakland,  Cal. — Kohler  &  Chase. 

Ogden,  Utah — Proudfit  Sporting  Goods 
Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cycle  Co.,  Shultz 
Bros. 

Oswego,  N.  y. — Frank  E.  Bolway. 
Paterson,  N.  /.—James  K.  O'Dea. 

Peoria,  III. — Charles  C.  Adams  &  Co., 
Peoria  Plionogr.iph  Co. 

Philadelphia — Louis  Buehn  &  Bro.,  C.  J. 
Heppe  &  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana- 
maker.  Western  Talking  ^lachine  Co., 
H.  A.  Weymann  &  Son. 

Pittsburg. — Pittsburg  Phonograph  Co., 
Powers  &  Henry  Co.,  Standard  Talking 
Machine  Co. 

Portland,  Me.—W.  H.  Ross  &  Son. 

Portland,  Ore. — Graves  &  Co.,  Inc. 

Providence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co.,  T.  Samuels  &  Bro.,  A.  T.  Scat- 
tcrgood  Co. 

Quebec— C.  Robitaille. 

Quincy.  III. — Quincy  Phonograph  Co. 

Reading,  Pa. —  Reading  Phonograph  Co. 

Richmond — C.  B.  Haynes  &  Co. 

Rochester — A.  J.  Deninger,  Mackie  Piano, 
O.  &  M.  Co.,  Talkine  Machine  Co. 

Socromenlo,  Cal. — A.  J.  Pommer  Co. 


Salt  Lake  City — Clayton  Music  Co. 
San  Antonio,   Tex. — H.  C.  Rees  Optical 
Co. 

San  Francisco — Peter  Bacigalupi  &  Sons. 

Schenectady,  N.  Y. — Finch  &  Hahn,  Jay 
A.  Rickard  &  Co. 

Scranton — Ackerman  8:  Co.,  Technical 
Supply  Co. 

Seattle,  IVash.—D.  S.  Johnston  Co.,  Koh- 
ler &  Chase. 

Sharon,  Fa.— W.  C.  De  Forest  &  Son. 

Sioux  City,  Iowa — Early  Music  House. 

Spokane,  IVash. — Spokane  Phono.  Co. 

Springfield,  Mass. — Flint  &   Brickett  Co. 

St.  John,  N.  B.—\V.  H.  Thorne  &  Co., 
Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
her-Iicnner  Music  Co.,  Silvcrstone  Talk- 
ing Machine  Co. 

St.  Paul — W.  J.  Dyer  &  Bros.,  Thomas 
C.  Hough,  Koehler  &  Hinrichs,  Minne- 
sota Phono.  Co. 

Syracuse — W.  D.  Andrews. 

Toledo— Hayes  Music  Co. 

Toronto— R.  S.  Williams  &  Sons  Co., 
Ltd. 

Trenton,  N.  7.— Stoll   Blank  Book  and 

Stationery  Co.,  John  Sykes. 
Troy,  N.  K.— Finch  &  Hahn. 
Ulico — Qark-Horrocks    Co.,    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co. 
Vancouver,  B.  C— M.  W.  Waitt  &  Co., 

Ltd. 

Washington — E.  F.  Droop  &  Sons  Co. 
WaycToss,  Ca. — Geo.  R.  Youmans. 
Williamsport,  Pa. — W.  A.  Myers. 
Winnipeg — R.   S.  Williams  &  Sons  Co., 
Ltd. 

Worcester,  Mast, — Wer  Johnson  Sportinc 
Goods  Cis. 


THE  TALKING  MACHINE  WORLD. 


11 


EDWARD  LYMAN  BILL,  -   Editor  »nd  Proprietor 

J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  DVkes,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NicKLiN,  L.  J.  Chamberlin. 

Boston  Office  :    Ernest  L.  Waitt,  100  Boylston  St. 

ChicMo  Office:     E.  P.  Van  Harlingen,  195-197  Wabash 
Ave. 

Telephones:  Central,  414;  Automatic,  8643. 

Phil«.deloKia  Office  :       Minnetpelis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office  :  .San  Francisco  Office : 

Chas.  N.  Van  Buren.        S.  H.  Gray,  240  Sacramento  St. 
Cleveland  Office :  G.  F,  Prescott. 

London.  England.  Office: 

69  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 
Berlin,  Germany,  Chas.  Robinson,  Breitestrasse  5. 

Published  the  15th  of  every  manth  at  I  Madison  Ave.  N.Y 

SUBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special' posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^P~IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  Dista.nce  Telephones — Numbers 4677  and  4678  Gram 
ercy.    Cable  Address:  "Elbill,"  New  York. 


NEW  YOILK.  APRIL  15.  1908. 

COMPETITION  is  always  regarded  as  tlie  life 
of  trade,  and  is  it  not  so  in  the  truest 
sense?  It  is  your  competitor  wtio  keeps  you 
wide  awake.  You  are  watching  to  see  what  he 
does  in  the  way  of  improvement  and  innovation 
in  business  methods — new  styles,  new  products — 
and  no  one  watches  competitive  advertising  more 
closely  than  th§  man  who  has  to  meet  it.  Then 
let  us  be  thankful  for  competition,  for  it  is  com- 
petition which  brings  out  the  best  that  is  in 
one.  It  is  because  we  have  competition  that  the 
trade  of  this  country  has  been  pushed  forward 
in  such  a  marvelous  manner,  and  the  men  of  the 
talking  machine  trade,  whether  manufacturers, 
jobbers  or  dealers  have  a  keen  interest  in  all 
kinds  of  competition.  Everyone  studies  carefully 
the  new  announcements  of  innovations  made 
from  time  to  time.  Every  wide  awake  man 
studies  advertising  of  his  competitors,  whether 
local -or  world-wide;  it  matters  not.  The  idea 
is  to  watch  the  game  as  it  is  played  by  the  others 
who  are  striving  for  trade  in  the  same  field  as 
yourself.  There  are  many  things  to  consider  in 
business  building,  and  there  are  a  good  many 
things  worth  the  watching,  which  interest  the 
talking  machine  trade. 

THERE  are  some  jobbers  who  have  figured 
that  because  they  have  had  a  number  of 
dealers  that  they  are  doing  a  big  business,  but 
are  they?  It  doesn't  always  mean  that  quantity 
pays  the  best,  but  it  is  the  quality  which  counts 
in  the  end.  A  dozen  good  representatives  who 
appreciate  the  possibilities  of  the  talking  ma- 
chine business,  and  who  are  located  in  good  ter- 
ritory which  has  trade  possibilities,  are  worth  in- 
finitely more  to  jobbers  than  a  hundred  careless, 
indifferent  men  who  buy  an  almost  microscopic 
amount  of  stock  and  call  themselves  talking  ma- 
chine dealers.  They  are  not  dealers  in  the  truest 
sense,  and  it  is  such  men  who,  devote  neither 
timejjenergy  nor  perseverance  to  the  conduct  of 
their  business  who  have  grown  disheartened  and 


have  in  a  degree  injured  other  better  intentioned 
and  more  deserving  men.  The  object  of  every 
jobber  should  be  to  build  character  trade  rather 
than  quantity  trade. 


SAI.ESMEN  who  are  out  drumming  for  whole- 
sale orders  should  size  up  each  individual 
dealer.  Simply  because  the  salesman  may  be  suc- 
cessful in  interesting  a  number  of  dealers  to  the 
extent  of  securing  orders  it  does  not  necessarily 
follow  that  he  is  doing  a  paying  business  for  his 
employer.  The  best  kind  of  salesmen  are  those 
who  show  a  keen,  well-balanced  judgment  in  the 
selection  of  representatives.  Salesmen  who  can 
start  the  right  kind  of  men  in  business  are  worth 
a  good  deal  to  their  employers,  and  the  salesman 
who  figures  that  one  good  dealer  is  worth  a  dozen 
indifferent  pins  and  needle  fellows  is  the  man 
who  will  be  a  business  builder  for  his  chief. 
Good  salesmen,  among  other  essentials,  should 
understand  advertising.  Talking  machine  manu- 
facturers have  done  much  for  this  industry 
through  their  publicity  campaign,  and  every 
traveling  salesman  who  would  be  up-to-date 
should  make  the  most  out  of  the  publicity  which 
his  products  have  received  in  the  periodicals  of 
great  circulation. 


ADVERTISING  helps  to  sell  goods,  and  the 
greater  the  publicity  any  special  product 
has  the  easier  it  is  for  the  salesman  to  dispose 
of  it.  Now  the  talking  machine  salesman  who 
travels  among  the  smaller  dealers  knows  how 
these  men  are  influenced  by  what  they  read,  and 
it  should  be  the  duty  of  these  traveling  salesmen 
to  impress  upon  the  dealer  the  advantage  which 
he  has  received  by  the  widespread  general  ad- 
vertising carried  on  by  some  of  the  great  talking 
machine  corporations.  If  the  right  kind  of  in- 
structive talk  is  put  forth  along  these  lines  the 
small  dealer  may  be  influenced  to  such  an  extent 
that  he  is  ready  to  make  an  investment  in  local 
advertising,  and  all  advertising  is  helpful.  It 
will  assist  the  successful  dealer  in  getting  more 
business,  and  the  traveling  salesman  can  as  well 
impress  upon  the  small  dealer  the  importance  of 
sending  out  good  Advertising  matter  direct  to  the 
individual  prospective  customer.  Circularizing 
customers  direct  and  employing  follow-up  sys- 
tems much  as  the  mail  order  houses  do,  only 
on  a  much  smaller  scale,  can  be  carried  on  by 
every  talking  machine  dealer  in  this  country. 


THEN  again,  the  salesman  should  impress 
upon  the  members  of  the  retail  trade  the 
necessity  of  keeping  stock  in  condition.  "Ware- 
room  stock  should  be  displayed  in  a  most  up-to- 
date,  attractive  manner.  Talking  machine  busi- 
ness  will  not  pay  if  treated  indifferently.  Brains 
and  intelligence  are  necessary  for  its  develop- 
ment. Again,  the  road  men  can  impress  upon 
the  dealers  the  importance  of  having  some  mem- 
ber of  their  wareroom  staff  call  upon  the  people 
at  regular  intervals  who  have  purchased  ma- 
chines. These  calls  can  be  made  with  a  double 
object  in  view.  That  of  ascertaining  the  real 
condition  of  the  talking  machines  sold,  whether 
they  are  in  good  repair,  and  whether  they  are 
giving  perfect  satisfaction  in  every  way;  also 
with  the  idea  of  showing  off  some  new  records. 
These  records  can  be  taken  from  slow  selling 
stock,  and  there  may  be  plenty  of  beautiful  mu- 
sical selections  which  for  some  cause  or  other 
have  remained  in  the  racks  until  they  have  be- 
come dead  stock.   That  is  a  form,  Qf  E^dyertising, 


if  carried  on  intelligently,  will  result  in  bring- 
ing new  trade  to  the  talking  machine  estab- 
lishments and  create  among  the  users  of  talking 
machines  a  greater  respect  for  the  houses  put- 
ting them  forth.  In  other  words,  it  will  cement 
friendship,  and  that  is  a  good  thing  in  a  business 
way,  and  still  better  when  it  creates  added  busi- 
ness for  the  talking  machine  merchant. 

THE  salesman  can  impress  upon  the  dealers 
the  fact  that  publicity  which  will  draw 
people  into  the  store  and  sell  goods  is  something 
which  should  be  considered  most  carefully  by 
them.  Business  getting  plans  which  have  suc- 
ceeded elsewhere,  and  which  bear  the  earmarks 
of  success,  should  be  looked  into  by  all  up-to- 
date  merchants.  There  is  always  information 
which  the  wise  salesman  can  gather  from  every 
possible  source  and  impart  to  his  clients.  A 
talking  machine  dealer  will  think  more  of  the 
jobber  who,  through  his  representative,  supplies 
him  with  new  ideas  which  result  in  getting 
business  for  him  than  he  will  of  the  men  who 
simply  sell  him  goods  and  do  not  help  him  to 
move  stock.  Every  jobber  should  be  thoroughly 
alive  to  the  importance  of  helping  the  retailer. 
There  are  many  things  which  can  be  done,  for 
it  should  be  understood  that  all  talking  machine 
dealers  are  not  trained  merchants.  Some,  per- 
haps, have  only  been  in  the  business  a  short 
time.  They  have  not  an  adequate  conception  of 
business  rules  and  methods.  Such  men  should 
be  given  models  of  letters  and  circulars  which 
they  can  use  to  good  advantage.  Arguments 
should  be  given  them  which  thoy  can  profitably 
employ  in  getting  business.  Co-operation  be- 
tween the  jobber  and  retailer  should  be  the  aim 
of  the  salesman  to  develop.  The  closer  one  gets 
to  the  distributing  trade  the  better  it  is,  and 
the  link  between  the  jobber  and  retailer  is  the 
traveling  salesman.  He  is  the  man. who  studies 
for  the  wholesaler  the  actual  conditions  at  his 
hand.  He  can  supply  his  house  with  much  that 
is  valuable. 


THE  small  dealer  often  gets  his  plans  all  eon- 
fused,  and  at  such  times  the  jobber  should 
try  to  co-operate  with  him.  The  dealer  should 
be  straightened  out — set  right.  Instances  have 
been  known  where  dealers,  through  ignorance, 
have  followed  wrong  plans  and  have  gotten  out 
copy  so  poorly  written  that  the  whole  force  of 
their  publicity  has  been  practically  nullified.  The 
salesman  should  endeavor  to  direct  the  local 
dealer's  campaign,  but  to  do  this  it  is  absolutely 
essential  that  he  has  an  intelligent  grasp  of  the 
advertising  and  business  policy  of  his  firm,  and 
possesses  as  well  a  practical  knowledge  of  pub- 
licity in  general.  The  traveling  man  is  on  the 
spot  and  his  house  is  often  hundreds  of  miles 
away,  and  through  the  retailer  can  often  get 
suggestions  which  may  be  of  advantage  to  the 
home  ofliee.  There  should  be  a  helpful  co-op- 
eration between  all  the  forces — manufacturing, 
distributing  and  retailing.  When  this  is  worked 
out  intelligently  and  carefully  it  can  only  result 
in  benefit  to  the  entire  trade.  If  there  is  that 
desire  to  work  together  existing  between  the 
forces  it  must  mean  better  things  for  everyone. 

We  should  never  get  out  of  touch  with  each 
other,  and  the  closer  the  harmony  existing  be- 
tween all  branches  of  the  trade  the  better  it 
will  be  for  all.  There  are  plenty  of  problems, 
yes,  but  these  problems  can  all  be  solved  easily  if 
intelligent  and  harmonious  thought  is  applied  to- 
ward their  solution. 


12 


THE  TALKING  INIACHINE  WORLD. 


MILWAUKEE  A  BUSY  TRADE  MART. 


Conditions  Steadily  Bettering — Hoeffler  Man- 
ufacturing Co.  Take  Agency  for  Edison  Busi- 
ness Plionograph — McGreal  Chats  of  Limit- 
ing Record  Output — His  Analysis  of  Trade 
Conditions — Recent  Visitors. 

(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  April  8,  1908. 

Trade  with  the  talking  maohine  people  of  this 
city  Is  still  very  good,  and  improvement  that  has 
evidently  come  to  stay  is  reported  by  all  the 
dealers.  There  is  plenty  of  activity  in  both  the 
wholesale  and  the  retail  lines,  with  enquiries 
coming  in  week  by  week,  and  orders  growing 
larger.  Sales  in  the  larger  and  high-priced  ma- 
chines are  steadily  advancing,  some  of  the  deal- 
ers reporting  that  they  can  sell  more  of  the  Vic- 
tor Victrola  machines  than  they  can  secure.  As 
the  amount  of  money  in  the  city  increases  fewer 
machines  are  sold  on  the  instalment  plan,  and 
collections  are  gradually  improving.  The  sale 
of  Red  Seal  records  is  especially  good,  and  the 
appearance  of  grand  opera  stars  seems  to  have  In- 
creased the  demand  in  this  line.  April  records 
of  the  leading  brands  are  proving  to  be  very 
popular,  and  the  sales  bid  fair  to  be  equal  to  the 
record-breaking  sales  of  the  past  month. 

The  Milwaukee  agency  for  the  Edison  business 
phonograph  will  be  managed  in  the  future  by 
the  HoeflSer  Manufacturing  Companj',  306-308 
West  Water  street,  and  J.  Eilhardt,  with  the  firm, 
will  take  charge  of  the  sales  in  this  line.  Mr. 
Eilhardt  has  had  considerable  experience  in  the 
talking  machine  field,  and  it  is  believed  that  he 
will  be  successful  in  placing  many  of  the  new 
machines  in  local  business  houses.  Milwaukee 
is  proving  to  be  an  excellent  field  for  the  busi- 
ness phonograph. 

Lawrence  McGreal,  the  enterprising  talking  ma- 
chine jobber,  has  recently  returned  from  the 
meeting  of  the  advisory  board  of  the  National 
Association  of  Talking  Machine  Jobbers  at  Buf- 
falo, N.  Y.  Mr.  McG-real  approves  of  the  plan 
advocated  by  the  association  in  limiting  the  out- 


put of  records  by  the  manufacturers.  It  seems 
that  the  question  will  be  definitely  decided  at  the 
next  meeting  of  the  association  in  July. 

"As  the  situation  now  stands,"  said  Mr.  Mc- 
Greal, "the  manufacturer  issues  books  in  which 
a  great  number  of  records  are  cataloged.  The 
jobber  finds  it  necessary  to  supply  himself  with 
all  of  the  records  listed,  and  the  result  is  that 
there  are  great  numbers  that  are  never  sold 
and  losses  accrue  to  the  jobber.  The  resolutions 
passed  at  the  recent  meeting  suggest  that  the 
matter  be  taken  up  with  the  manufacturers,  and 
that  they  be  asked  to  limit  the  output  of  records 
so  that  the  jobber  will  be  assured  of  better  re- 
turns on  his  investment. 

"All  the  eastern  cities  seem  to  have  been  af- 
fected far  more  severely  by  the  recent  financial 
flurry  than  has  Milwaukee.  The  talking  ma- 
chine business  seems  to  be  much  better  here  in 
the  West  just  at  present  than  it  is  in  the  East. 
It  may  be  that  the  general  effect  has  not  yet 
reached  Milwaukee,  but  I  am  of  the  opinion  that 
Milwaukee  will  escape  the  conditions  existing  in 
the  East,  and  that  business  will  continue  to  im- 
prove as  it  has  in  the  past  few  months.  It  is  cer- 
tain that  nothing  better  could  be  asked  for  in 
trade  conditions  in  the  talking  machine  field  here 
in  Milwaukee." 

The  latest  Victor  Victrola,  "Louis  the 
Fifteenth,"  first  made  its  appearance  at  the 
Hoefiler  store,  in  Milwaukee,  and  has.  been  at- 
tracting considerable  attention.  The  machine  is 
sola  at  $300  and  is  proving  to  be  one  of  the  best 
machines  that  have  been  put  upon  the  market  by 
the  Victor  people. 

The  records  of  Mme.  Luisa  Tetrazinni,  the 
latest  prima  donna  from  Italy  to  win  interna- 
tional fame,  are  being  sold  by  Lawrence  McGreal 
and  are  proving  to  be  much  in  demand. 

"Business  is  certainly  on  the  gain,"  said  A.  D. 
Herriman,  manager  of  the  Columbia  Phonograph 
Co.'s  store,  "and  it  is  much  better  than  we  ex- 
pected it  would  ever  be  some  months  ago." 

"The  sale  of  Victor  Victrolas  goes  on  unabated," 
said  J.  H.  Becker,  Jr.,  the  hustling  manager  of 
the  talking  machine  department  at  the  Hoefller 


Manufacturing  Co.  "Business  in  general  is  good, 
and  I  believe  that  the  April  records  are  selling 
even  better  than  they  did  last  month." 

George  D.  Ornstein,  general  sales  manager  of 
the  Victor  Co.,  Camden,  N.  J.,  was  recently  call- 
ing on  the  Milwaukee  trade. 

W.  P..  Hope,  Wisconsin  representative  of  the 
National  Phonograph  Co.,  spent  a  few  days  visit- 
ing the  local  talking  machine  dealers.  He  re- 
ports much  improvement  in  trade  conditions 
about  the  State,  and  says  it  is  of  a  healthy  aspect. 

Robert  White,  of  New  York,  formerly  with 
A.  D.  Herriman  at  Davenport,  la.,  is  soon  to  be 
with  Mr.  Herriman  here  in  Milwaukee  as  sales- 
man and  general  instalment  manager. 

W.  C.  Fuhri,  district  manager  of  the  Columbia 
Phonograph  Co.,  with  headquarters  at  Chicago, 
was  recently  making  a  general  inspection  of  the 
Columbia  business  in  Milwaukee,  and  with  A.  D. 
Herriman  closed  an  important  wholesale  deal 
while  in  the  city. 


HIGH  CLASSJVIACHINES  SELL 

In  Washington,  D.  C,  Where  Business  Is 
Steadily  Improving — Much  Interest  Dis- 
played in  Recent  Copyright  Hearings — Nor- 
folk Branch  of  Columbia  Co.  Sold — Situation 
Is  Excellent. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C.,  April  4,  1908. 

The  talking  machine  men  in  this  city  have 
been  manifesting  no  small  degree  of  interest  in 
the  copyright  bill,  particularly  in  the  hearings 
before  the  joint  Patent  Committee,  which  oc- 
curred on  March  26,  27  and  28.  The  subject  of 
royalty,  which  loomed  up  ■  largely  in  the  dis- 
cussions, has  been  discussed  pro  and  con  by  local 
talking  machine  men  with  varying  views  as  to 
the  outcome.  The  lack  of  unanimity  as  to  a 
definite  policy  between  the  opposing  forces  may 
result  in  the  bill  again  going  over  to  the  next 
session  of  Congress. 

Business  in  this  city  is  slowly  but  surely  re- 
covering, and  the  leading  jobbers  report  an  ex- 
cellent demand  for  high  priced  Victor  and  Edi- 
son machines.  Victor  Victrolas,  particularly  the 
Louis  XV.  style,  recently  placed  on  the  market, 
are  proving  tremendous  favorites.  The  operatic 
records  issued  by  this  company,  particularly 
those  by  Tetrazzlni,  are  winning  their  way  into 
a  large  degree  of  favor. 

Washington  is  a  particularly  good  city  for 
high  class  goods  and  the  more  expensive  records 
made  by  the  National  Phonograph  Go.  are  also 
in  great  favor  with  discriminating  purchasers. 
The  Bdijoa  commercial  machine  is  also  in  excel- 
lent demand. 

The  Norfolk  branch  of  the  Columbia  Phono- 
graph Co.  has  been  sold  outright,  and  this  trans- 
action will  give  Manager  Grove,  of  this  city,  more 
time  to  devote  to  local  trade.  A  recent  Columbia 
window  which  attracted  much  attention  was  de- 
voted to  the  "Merry  Widow"  records.  It  took 
the  form  of  a  miniature  widow  in  mourning  at- 
tire revolving  merrily  in  the  window,  and  while 
the  garb  was  sad  the  movement  was  certainly  joy- 
ous, the  contrast  attracting  considerable  atten- 
tion. Manager  H.  C.  Grove  reports  excellent 
sales  during  the  past  month  with  a  steady  in- 
crease in  the  volume  of  business. 

E.  P.  Droop  &  Sons'  Co.,  Sanders  &  Stayman, 
E.  J.  Whitson  and  other  talking  machine  men 
express  themselves  well  pleased  with  general 
conditions. 


GOODWIN  OPENS  NEW  STORE. 

Francis  Hare-Goodwin,  who  recently  sold  out 
his  talking  machine  business  in  The  Mission, 
San  Francisco.  Cal.,  to  Benj.  Curtaz,  has  opened 
a  new  store  at  the  corner  of  Van  Ness  and  Wil- 
low avenues,  where  he  has  installed  a  complete 
stock  of  talking  machines  and  records. 


HANDLES  THE  VICTOR  LINE. 


One  of  the  most  progressive  talking  machine 
jobbers  in  Florida  Is  Mrs.  Helen  A.  Colcord,  who 
handles  the  Victor  line  In  Jacksonville. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfiiis.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

l.C.S.  LANGUAGE  SYSTEM 

PHONOGR-APH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  yoti  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  918,  SCRANTON,  PA. 


THE  TALKING  MACHINE  WORLD. 


13 


EXPRESSING  GOODS  TO  MEXICO. 

Consul-General  Gottschalk  Explains  Why  Goods 
Are  Not  Often  Received  by  the  Consignees. 


Consul-General  A.  L.  M.  Gottschalk,  of  Mexico 
City,  invites  attention  to  the  fact  that  his  office 
is  frequently  in  receipt  of  complaints  from  per- 
sons in  the  United  States  who,  having  entrusted 
to  some  American  express  company  goods  for 
forwarding  to  Mexican  points,  discover  that  after 
many  weeks  the  goods  have  not  heen  received  by 
the  consignees.  He  therefore  explains  the  diffi- 
culties involved  and  how  they  may  be  overcome, 
and  his  remarks  should  prove  of  value  to  many 
manufacturers  and  dealers  in  the  talking  ma- 
chine and  allied  trades. 

Although  the  goods  may  have  been  sent  "ex- 
pressage  prepaid"  from  the  United  States,  writes 
Mr.  Gottschalk,  the  consignees  in  Mexico  justly 
refuse  to  pay  the  local  charges  at  the  Mexican 
end  of  the  line  or  to  receive  the  goods.  In  a 
country  like  the  United  States,  where  so  many 
firms  advertise  that  they  will  sell  goods  on 
monthly  instalments  or  subscriptions,  delivering 
them  to  the  purchaser,  "all  charges  prepaid,"  it 
would  be  well  that  shippers,  as  well  as  the  Amer- 
ican living  abroad,  understood  that  trade  between 
nations,  "international"  or  "export"  trade,  can- 
not be  carried  on  in  the  same  fashion  as  between 
towns  in  the  States,  and  that  they  should  not 
ignore  such  rudimentary  requirements  as  those 


SIDE  LINES 
AND  MONEY 


<](  Are  you  interested  in  special- 
ties— business  getters —  money 
makers  that  will  help  out  your 
regular  talking  machine  trade 
by  drawing  more  people  to  your 
store  and  put  more  dollars  in 
your  pocket  through  sales  which 
you  will  make  ? 

CJf  We  presume  you  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  expand.  They  do  not  believe 
in  the  contraction  policy. 

<3  To  use  the  colloquial  ex- 
pression we  can  "put  you  next" 
and  "putting"  in  this  case  means 
that  we  can  place  you  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  with  talking 
machines. 

<J[  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plenty  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

<||  We  have  detailed  a  member 
of  the  World  staff  to  investigate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  any  dealer  who  writes 
us  asking  for  information  upon 
the  subject.  Address  all  such 
correspondence  to 

Editor  Side  line  Department 

Tbe  Talking  Machine  World 

No.  1  Madison  AvenaCi  New  York 


of  the  consular  invoice,  the  payment  of  import 
duties  in  foreign  lands,  local  municipal  charges 
in  foreign  cities,  etc. 

Certain  express  companies  In  the  United  States 
would  do  well  to  inform  themselves  as  to  the 
local  laws  and  customs  of  Mexico  before  allow- 
ing their  customers  to  believe  that  they  have 
"prepaid  all  charges"  on  express  packages  which 
are  being  sent  to  Mexico.  The  acceptance  of 
such  a  commission  on  the  part  of  an  American 
express  company  amounts  almost  to  a  misrepre- 
sentation. The  shipper,  after  such  an  assurance, 
writes  in  all  good  faith  to  his  consignees  that  he 
has  "prepaid  all  charges";  the  consignee  in  this 
country  on  being  confronted  with  the  bills  for 
freight  from  the  American  frontier  to  the  point 
of  delivery,  duties,  stamp  charges,  certificates  of 
origin,  internal  revenue,  or  storage  (through  the 
American  shipper's  delay  to  send  down  original 
bills  of  lading),  naturally  refuses  to  accept  the 
goods;  and  everybody  concerned  writes  indig- 
nantly to  the  consulate-general. 

The  matter  would  seem  to  be  a  particularly 
important  one,  as  a  great  number  of  firms  in 
the  United  States  who  desire  trade  with  Mexico 
make  it  a  practice  to  ship  samples  by  express  to 
firms  or  persons  in  the  country  who  naturally 
have  no  desire  to  pay  charges  for  the  privilege 
of  examining  American  goods. 


THE  OUTLOOK  IN  TEXAS. 

Business  in  Texas  Picking  Up — Some  CInanges 
in  Houston — Unique  Co.  Reconstruct  Store — 
Jewelers  and  Furniture  Dealers  Taking  on 
Talking  Machines — Galveston  News. 


(Special  to  The  Talking  Machine  Woi-ld.) 

Houston,  Tex.,  April  5,  1908. 

The  talking  machine  business  in  Texas  has 
been  picking  up  rapidly  of  late. 

There  have  been  some  changes  in  the  Texas 
Piano  &  Phonograph  Co.  Mr.  Holleman,  the 
founder,  has  disposed  of  part  of  his  stock,  leav- 
ing Mr.  Burchfleld  in  active  charge.  Mr.  Conck- 
ling,  the  former  secretary,  has  sold  his  stock  in 
the  company  and  accepted  employment  with  the 
local  house  of  Goggan  &  Bro. 

C.  N.  Fisher  is  doing  a  nice  business  in  Victor 
and  Edison  goods,  besides  catering  to  the  public 
amusement  proposition  with  automatic  pianos, 
moving  pictures,  machines,  etc. 

E.  T.  Wilton,  jeweler,  with  talking  machines 
as  a  side  line,  is  pushing  the  Star  machine. 

Taylor  Bros.,  jewelers,  have  a  separate  estab- 
lishment for  their  talking  machine  business  and 
are  dealers  in  Edison  and  Victor  goods,  besides 
being  jobbers  for  the  Zonophone  product. 

Mr.  Hudson,  dealer  in  furniture,  has  the  Vic- 
tor as  a  side  line,  and  is  doing  a  considerable 
business  in  instalments. 

The  Unique  Talking  Machine  Co.  have  divided 
their  large  store  and  devoted  one  side  to  talking 
machines,  handling  the  Victor  and  Columbia 
goods.  They  report  the  demand  for  Columbia 
cylinder  records  growing  fast.  The  other  portion 
of  the  store  is  devoted  to  typewriters  and  auto- 
mobiles. 

A  flying  trip  to  Galveston  shows  Mr.  Swanson 
doing  a  splendid  business  in  Edisons  and  Vic- 
tors. The  Unique  Talking  Machine  Co.,  under 
the  able  management  of  Messrs.  Herrle  and 
Brick,  doing,  as  they  say,  "fine  and  dandy"  with 
Victors  and  Columbias,  besides  being  strictly  in 
the  swim  with  their  moving  picture  show. 
Goggan  &  Bros.,  still  pushing  the  Victor,  both  as 
distributers  and  dealers,  report  trade  holding  up 
well  both  in  and  out  of  town. 

Take  it  all  in  all,  the  conservative  dealer  who 
bought  for  cash,  had  no  debts  to  pay,  and  was 
careful  of  his  instalment  sales,  has  weathered 
the  storm  with  but  little  trouble,  except  the  dis- 
comfort of  seeing  daily  sales  fall  behind  the 
prosperity  of  last  year. 


Mexican  superstition:  If  a  bride  while  dress- 
ing for  her  wedding  pricks  her  finger  so  that  it 
bleeds,  great  misfortune  will  follow.  If  a  bride- 
groom should  accldently  sit  on  ft  tapk— you 
un^eriStand  Spanish? 


•Ta 


E  STASLISHE  D  le  70 


LARGEST    MANUFACTURERS   IN  AMERICA 

Z  owjsLL ,  Ma  ss. 


We  were  the  first 
makers  of  needles 
in  the  world  sold 
commercially  for 
disc  talking  ma- 
chines. 


Our  needles  are 
to-day  more  ex- 
clusively used 
than  any  others  in 
America. 


We  supply  not 
only  manufactur- 
ers,   but  jobbers. 


14 


THE  TALKING  MACHINE  WORLD. 


TRADE-MARK. 


Will  not  wear  rough  or  scratchy — 

Moulded  wax  records  wear  quickly,  break  easily. 


Disc  records  wear  the  reproducing  point— 

We  guarantee  our  records  will  not  wear  a  sapphire  point 


DEALERS  CJiN  GET  FULL  INFOKMJiTIOH  FROM  US 
OR  FROM  THE  NEAREST  JOBBER 


ESTABLISHED  JOBBERS 


NAME 

AMERICAN   TALKING  MACHINE 

CO  

ANDREWS,  W.  D  

ANDREWS,  W.  D  


BALL-FINTZE  CO. 
BALL-FINTZE  CO. 


BOLLINGER,  ,R.  C  

BUEHN,  LOUIS,  &  BRO.... 

BULLENKAMP,  F  

CABLE  COMPANY,  THE... 
CAD  WELL,  O.  C,  &  CO.... 

A.  B.  CLINTON  &  CO  

CONROY  PIANO  CO  

CURTAIN  MUSIC  HOUSE. 


EDISONIA  CO.,  THE  

FETTERLY  PIANO  MFG.  CO.,  THE, 

FINCH  &  HAHN  


FINCH  &  HAHN... 
HARGER  &  BLISH. 
HOUGH,  THOS.  C. 


KELLY,  P. 


ADDRESS 

586  Fultxin  St.,  Brooklyn,  N.  Y. 
Seneca  St.,  cor.  Wells,  Buffalo, 
N.  Y. 

218  Railroad  St.,  East,  Syra- 
cuse, N.  Y. 

12  Canal  St.,  Newark,  Ohio. 

108  West  Third  St.,  Cincinnati, 
Ohio. 

701  Garrison  Ave.,  Ft.  Smith, 
Ark. 

45  No.  Ninth  St.,  Philadelphia, 
Pa. 

922  Columbus  Ave.,  New  York 
City. 

Cable  Building,  Charleston, 
S.  C. 

127  Phillips  Ave.,  South,  Sioux 

Falls,  S.  D. 
33   Church  St.,   New  Haven, 

Conn. 

S.W.  Cor.  11th  and  Olive  Sts., 

St.  Louis,  Mo. 
15-17      West      Sixth  Ave., 

Helena,  Mont. 
57  Halsey  St.,  Newark,  N.  J. 
14    East    Fifth    St.,  Dayton, 

Ohio. 

504  State  St.,  Schenectadv, 
N.  Y. 

3  Third  St.,  Troy,  N.  Y. 

910  Main  St.,  Dubuque,  Iowa. 

704  Hennepin  Ave.,  Minne- 
apolis, Minn. 

374  St.  Catherine  St.,  West. 
Montreal.  Canada 


NAME 

KILLEA,  W.  J  

KNIGHT  DRUG  COMPANY. 


MAGRUDER  &  CO  

MASSACHUSETTS  INDESTRUCT- 
IBLE RECORD  CO  

MONTENEGRO-RIEHM  MUSIC  CO. 
MUSICAL  ECHO  CO  

Mc ARTHUR  PIANO  CO  

NATIONAL     AUTOMATIC  FIRE 
ALARM  CO.,  THE  

PIANO  PLAYER  CO  


POMMER,  A.  J.,  &  CO  

PORTLAND   TALKING  MACHINE 
CO  

POWERS  &  HENRY  

REYNALDS,  W.  H  

S.A.VAGE,  J.  K.,  SUPPLY  CO  


SMITH,  R.  C,  &  CO  

STANDARD  MUSIC  CO. 


SWITKY,  BENJ  

TALKING  MACHINE  CO. 
WABASH  MUSIC  CO  


WHITNEY  &  CURRIER  CO. 
AraiTSIT.  PERRY  B  


ADDRESS 
72-74  So.   Pearl   St.,  Albany, 
N.  Y. 

103  Broughton  St.,  Savannah, 
Ga. 

27  The  Arcade,  Nashville,  Tenn. 

72  Bedford  St.,  Boston,  Mass. 
523  Third  Ave.,  Louisville,  Ky. 
1217  Chestnut  St.,  Philadelphia, 
Pa. 

Aberdeen,  S.  D.  / 

614-618     Gravier     St.,  New 

Orleans,  La. 
16th  and  Douglas  Sts.,  Omaha, 

Neb. 

829-831  J  St.,  Sacramento,  Cal. 

418  Congress  St.,  Portland, 
Maine. 

Fulton  Building,  Pittsburg,  Pa. 
167  Dauphin  St.,  Mobile,  Ala. 
921  Franklin  Ave.,  St.  Louis, 
Mo. 

68  Church  St.,  Burlington,  Vt. 
9-11  East  8th  St.,  Chattanooga, 
Tenn. 

27  East  14th  St.,  New  York 
City. 

2007  Second  Ave.,  Birming- 
ham, Ala. 

823  Wabash  Ave.,  Terre 
Haute,  Ind. 

Toledo,  Ohio. 

209-213  S.  High  St.,  Columbus, 

Ohio. 


Retail  At  35   Cents  Xlie   R  e  e  o  r  d 


Indestructible  Plionograptiic  Record  Co. 


Albany,  N.  Y.,  U.  S.  A. 


THE  TALKING  MACHIISIE  WORLD. 


15 


THE  RECORD  CABINET  AS  A  BUSINESS  DEVELOPER 

Important  Facts  Presented  by  M.  A.  Carpell  in  a   Logical    Way  Which    Must   Appeal   to  the 
Dealer  and  the  Salesman  in  Connection  With  the  Record  Proposition. 


Isn't  it  a  fact  tbat  every  retail  dealer  in  phono- 
graphs or  talking  machines  or  graphophones  real- 
izes that  he  doesn't  sell  a  cabinet  for  holding 
records,  either  cylinder  or  disc,  to  every  customer 
that  buys  a  machine?  Isn't  it  a  fact  that  a  cabinet 
doesn't  go  with  but  every  fortieth  machine  that 
is  sold,  and  why  does  this  condition  exist? 

In  the  first  place,  the  retail  salesman  who  does 
the  actual  selling  to  the  consumer  seems  to  have 
the  idea  that  after  he  finds  out  how  much  money 
the  customer  can  reaily  expect  to  spend  on  a  ma- 
chine and  the  records,  he  never  thinks  of  the 
cabinet.  It  oftentimes  happens  that  while  he 
talks  the  machine  to  the  customer,  inducing  him 
to  make  the  selection,  the  machine  is  sitting  on 
top  of  a  cabinet,  and,  in  spite  of  this,  the  cabinet 
is  forgotten.  It  seems  to  be  a  fixed  idea  that  a 
customer  will  demand  a.  cabinet  later,  and  I 
don't  believe  that  any  salesman  realizes  the  im- 
portant relation  of  the  cabinet  to  the  machine — 
doesn't  realize  that  the  cabinet  is  originally  and 
fundamentally  a  record  seller — doesn't  consider 
that  it  is  the  cabinet  that  makes  a  place  in  the 
home  for  the  talking  machine,  and,  in  conse- 
quence, he  fails  to  push  'it  with  the  first  original 
sale. 

A  customer  goes  into  a  store  and  buys  a  ma- 
chine. It  may  be  a  man  and  wife — may  be  the 
husband  alone;  may  be  the  wife  alone — what- 
ever may  be  the  case.  For  instance,  we  will  say 
the  husband  has  bought  a  machine  and  twenty- 
five  records  as  a  Chiietma*  present  for  his  wife. 
His  attention  is  not  drawn  to  the  cabinet,  and, 
in  consequence,  he  does  not  buy  it.  The  machine 
is  sent  to  the  house,  is  unpacked  and  naturally 
causes  a  great  surprise,  and  a  welcome  one.  Of 
course,  it  is  going  to  be  set  on  the  table  in  the 
parlor  first.  Oh!  what  joy  and  pleasure  that  ma- 
chine affords  the  first  two  or  three  days.  The  re- 
cipient can  barely  keep  away  from  it;  in  fact,  is 
playing  it  every  spare  minute.  Whenever  a 
friend  calls  he  is  given  a  little  concert.  When 
the  baby  doesn't  want  to  keep  quiet  the  machine  is 
played  for  it.  When  "hubby"  comes  home  at  night 
he  is  entertained  with  a  few  selections  on  the  new 
machine — all  in  all  ^lappiness  is  complete  and 
nothing  seems  to  be  missing.  Saturday  comes, 
the  day  when  the  house  is  cleaned,  and  the  ma- 
chine is  lifted  off  the  beautifully  polished  parlor 
table,  and,  to  utter  dismay  and  astonishment  of 
its  owner,  'the  table  is  found  all  scratched  up. 
Of  course,  remarks  are  made,  and  it  is  decided 
that  the  machine  can't  be  kept  in  the  parlor,  so  it 
is  removed  to  the  table  in  the  sitting  room — ^^the 
living  room.  This  one  is  oak.  So  the  lady  re- 
moves the  machine  -from  the  parlor  into  the  liv- 
ing room  and  leaves  it  there  for  a  week  until  she 
finds  out  that  the  library  table  has  been  as  badly 
-scratched  up  as  the  parlor  table.  In  the  mean- 
time the  baby  has  played  with  several  records, 
pulling  them  off  the  table  and  breaking  them.  Now, 
she  has  all  she  can  possibly  do  to  prevent  her 
husband  from  playing  that  machine  at  night  for 
.fear  he  might  discover  a  broken  record  and  get 
■angry!  Luckily,  he  comes  home  with  a  package 
i'of  new  records,  and,  playing  them  that  night,  he 
idoesn't  discover  that  some  of  the  old  ones  have 
(teen  broken.  But  she  naturally  says:  "What 
!are  we  going  to  do  with  all  these  records?  They 
rare  on  the  window-sill,  they  are  on  the  tables, 
they  are  on  top  of  the  chairs,  they  are  on  the 
bureaus  and  on  the  chiffoniers,  and  wherever  I 
look  I  find  records,  and  the  worst  feature  is  when 
I  want  to  play  one  I  don't  know  where  to  find  it. 
iOh!  I  do  wish  my  husband  wouldn't  buy  any  more 
-of  those  records.  I  am  getting  tired  of  that  ma- 
chine anyway;  I  think  I  will  put  it  on  the  floor 
•  in  a  corner  of  the  room  and  take  the  horn  off  and 
.put  it  on  top,  and  when  we  want  to  play  it  will 
put  it  back  on  the  table  and  put  a  cloth  under  it 
so  it  won't  scratch  the  table.  I  am  going  to  tell 
my  husband  not  to  buy  any  more  records;  we 
have  got  enough.  Oh  my!  we  have  only  had  the 
machine  about  six  weeks  now,  and  I  am  so  tired 


of  it.  It  is  in  the  way  wherever  I  look — the 
horn  is  in  the  way,  the  machine  is  in  the  way, 
the  records  are  in  the  way,  and  I  can't  keep  the 
baby  away  from  it,  and  I  don't  want  to  hear  it  at 
all.    Oh!  John,  please  don't  play  that  machine!" 

Now,  Mr.  Salesman,  that  is  about  the  end  of 
your  record  sales.  That  is  about  the  end  of  the 
enthusiasm  that  you  have  aroused  in  your  cus- 
tomer for  the  main  thing  that  you  have  got  to 
sell.  It  is  very  likely  that  at  the  first  opportu- 
nity this  party  will  dispose  of  the  whole  outfit 
at  half  the  cost.  But  the  argument  the  salesman 
will  bring  forth  is,  that  that  is  just  the  time  for 
a  salesman  to  sell  this  disgruntled  customer  a 
cabinet.  Which  is  true — at  least  it  would  be  if 
the  customer  would  ever  come  back  to  the  same 
store ;  if  he  doesn't  get  disgusted  with  the  propo- 
sition before  then  to  throw  it  overboard;  if  his 
old  enthusiasm  isn't  lost  by  that  time  by  the  con- 
tinuous complaining  of  his  wife  and  her  request 
to  sell  the  outfit,  sc  he  won't  go  near  the  store. 
It  is  true  that  when  he  does  get  into  the  store 
you  can  sell  him  a  cabinet.  At  least  in  one  case 
out  of  forty  you  succeed,  but  the  other  thirty- 
nine  cases  do  not  come  back,  and  you  have  lost 
thirty-nine  chances  to  sell  A  cabinet,  which  per- 
haps to  some  salesmen  would  not  be  a  great  loss. 
But  it  is  a  loss  when  one  considers  that  these 
thirty-nine  cease  to  buy  records,  and  that  the 
dealer  makes  his  money  to  a  great  extent  on  the 
sale  of  the  records.  He  can  sell  one  family  one 
machine,  but  he  can  make  a  good  account  out 
of  each  one  of  them  if  they  continue  buying 


records,  and  they  would  if  they  had  a  cabinet. 

Now,  we  will  reverse  the  proposition  and  see 
how  this  thing  works  when  the  cabinet  is  sold 
at  the  time  the  machine  is  sold.  Once  more  Mr. 
Husband  buys  the  outfit  for  his  wife  for  Christ- 
mas. The  Al  salesman  realizes  the  situation 
thoroughly — has  found  out  that  the  man  has  $75 
to  spend.  He  sells  him  a  $40  machine,  a  $20 
cabinet  and  $15  worth  of  records.  All  are  sent 
up  to  the  house,  put  in  the  parlor,  cabinet  is  put 
in  a  convenient  corner,  the  machine  is  put  on 
top  of  the  cabinet  and  the  records  placed  inside 
and  in  the  proper  places  according  to  the  index 
that  comes  with  the  cabinet.  "Oh!  what  a  beau- 
tiful outfit  this  is,"  the  recipient  exclaims. 
"Everything  such  a  perfect  match;  everything 
has  its  place.  I  am  so  delighted  with  it,  for  it  is 
so  easy  to  find  those  records.  But  we  have  got 
to  buy  more  records  yet,  for  the  cabinet  is  pretty 
nearly  empty!"  Mr.  Husband  in  due  course  is 
sent  back  to  the  store,  or  goes  there  himself,  and 
in  a  feverish  haste  buys  all  the  records  he  can 
possibly  carry  in  order  to  fill  his  cabinet.  All 
the'  friends  coming  to  the  house  are  shown  the 
machine.  It  is  played  for  them,  and  with  a  great 
pride  their  attention  is  drawn  to  the  great 
amount  of  records  that  they  have  got,  and  still 
there  is  not  enough  to  fill  the  cabinet,  but  they 
will  keep  on  buying  all  the  new  hits  that  come 
out  once  a  month  until  the  cabinet  is  filled — and 
just  think,  when  the  cabinet  is  filled,  they  have 
a  chance  to  buy  more  records!  They  have  an 
index  that  comes  with  the  cabinet,  which  is  so 
arranged  that  when  the  cabinet  is  filled  with 
about  200  records  there  is  usually  some  among 
them  that  are  not  played  very  often.  Then  the 
old  ones  are  put  away  and  some  of  the  new  ones 
that  are  being  secured  from  time  to  time  are 
indexed  in  their  place.    Thus  the  newest  things 


INCREASE  YOUR  RECORD  SALES 

BY  USING 

THE  BLACKMAN  CYLINDER  RECORD  TRAY 

(Patent  Applied  for) 

A  Recopd  Tray  "With  Record  Isabel  for  Less  Xtian  One  Cent 


The  BLACKMAN  Folding  Trays  for  Cylinder  Records  are  shipped  FIjAT  and  can  be  FOLDED  into 
STRONG  TRAYS  in  a  few  seconds,  as  sliown  above.  This  tray,  with  Rapke  Label,  maizes  a  handsome  look- 
ing record  stock  and  a  system  you  can't  beat.  The  labels  act  as  Silent  Record  Salesman  and  the  customer 
can  point  to  the  record  he  wants  to  hear.  Adopt  this  system  and  your  sales  will  not  only  increase  but  it 
will  never  take  more  than  a  few  minutes  to  make  up  a  Record  order. 


NET   PRICES    TRAYS  ONLY 

(Subject  to  Change.) 

Hold.  Net  pr  1,000  Weight  pr  1,000 
No.  2.       2  Records.  $6.00  60  lbs. 

"  3.       3  Records.  7.50  73  " 

"  4.       4  Records.  9.00  87  " 

"  5.        5  Records.  10.50  105  " 

"  6.       6  Records.  12.00  116  " 

Note. — Price  less  than  1,000  same  rate. 
In  deciding  FREIGHT  or  EXPRESS  refer  to 
above  weights,  and  allow  foir  packing. 


NET    PRICES    RAPKE  LABELS 

Prices  Rapke  Labels  with  Edison  numbers  and 
titles.  Domestic  Selections  No.  2  to  9721, 
which  includes  December,  1907  $3,50 

Per  month,  thereafter  (postpaid)  payable  in 
advance   12 

Columbia  Labels  (Domestic),  per  set   3.50 


FREE  SAMPLE 


of  Tray  with  Label  to 
any  Dealer  or  Jobber 
who  writes  on  business-  letterhead. 

SPECIAL  DISCOUNTS  TO  JOBBERS 


Above  prices  are  RESTRICTED  and  quoted  f.  o.  b.  New  York, 
their  .iobber  if  he  will  supply  them.     If  not  we  will  sell  direct. 


Dealers  are  requested  to  buy  through 


Manufactured  by 


BLACKMAN   TALKING   MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Prop.    "THE  WHITE  BLACKMAN"      97   CHAMBERS   STREET,    NEW  YORK 


16 


THE  TALKING  MACHINE  WORLD. 


are  always  in  stock,  the  cabinet  is  kept  full  and 
any  record  can  be  found  at  a  moment's  notice. 

These  are  two  different  views  on  the  subject, 
which,  in  a  rather  graphic  description,  I  wish  to 
draw  the  attention  of  the  retail  trade.  I  have 
said  before  that  there  is  only  one  cabinet  sold 
with  every  fortieth  machine.  It  further  proves 
that  every  man  that  has  a  cabinet  is,  in  a  very 
short  time,  the  owner  of  at  least  200  records, 
while  the  39  customers  that  have  not  a  cabinet 
very  likely  have  not  any  more  on  an  average  than 
50  records  apiece.  Just  think  what  an  increase 
of  business  that  would  mean  to  every  retailer  if 
he  could  sell  40  customers  200  records  apiece  (if 
all  of  them  had  a  cabinet)  over  what  he  does  to- 
day in  selling  one  customer  out  of  40  200  records 
and  the  other  39  only  50  records  apiece.  It  would 
mean  an  increase  of  4,850  records  to  those  40 
customers.  What  an  amount  of  profit  there  is 
in  4,850  records!  It  is  needless  to  figure  it,  as 
every  dealer  knows  only  too  well  himself  how 
much  it  amounts  to,  and  perhaps  realizes  better 
how  much  it  amounts  to  when  he  has  not  sold 
them. 

In  connection  with  this,  I  will  say,  perhaps  one 
reason  why  so  many  dealers  sell  machines  and 
records  only  and  not  cabinets  is  because  only  a 
few  carry  a  full,  complete  line.  A  great  many 
only  handle  them  in  very  small  quantities,  and 
most  of  them  don't  handle  any,  because  they 
claim  they  have  no  room  in  their  store  to  show 
them.  This  last  excuse  is  positively  ridiculous. 
No  matter  how  small  a  man's  store  may  be,  I 
have  never  seen  the  machines  sitting  on  the  floor 
anywhere,  but  I  did  see  them  sitting  on  the  coun- 
ter. Some  counters  take  up  a  great  deal  of  room 
in  the  store,  yet  the  smaller  places  will  have  a 
pattern  of  each  machine  sitting  on  the  counter. 
How  many  counters,  Mr.  Dealer,  do  you  sell  in 
a  year?  Did  you  ever  stop  and  figure  out  how 
much  room  a  counter  takes  up  and  how  much  rent 
you  pay  in  proportion,  according  to  the  size  of 
your  store,  for  the  counter  which  serves  mainly 
for  sitting  the  machines  on  top  of  it  and  showing 
them  off?  Wouldn't  it  be  far  better  to  take  these 


counters  and  throw  them  out  and  buy  a  cabinet 
for  each  machine  suitable  for  the  particular  de- 
sign and  price  of  the  particular  machine  that 
you  want  it  for?  Show  the  machine  on  top  of 
the  cabinet  and  try  very  hard,  with  every  sale  of 
a  machine,  to  sell  a  cabinet  and  in  that  way  help 
to  realize  a  profit  on  the  same  room  that  was 
formerly  taken  up  by  the  counters — a  profit  on 
the  cabinet,  a  good,  substantial  profit — and  be- 
sides make  a  customer  when  you  sell  a  machine 
and  the  cabinet,  that  will  use  200  records  instead 
of  only  50.  Thus  you  will  keep  up  his  lively  in- 
terest and  enthusiasm  in  your  goods  instead  of 
getting  disgusted  with  them  and  trying  to  dis- 
pose of  them  at  half-price  after  he  bought  it. 

Mr.  Dealer,  sit  down,  think  it  over,  consider  it 
and  send  your  opinion  about  this  article  with 
your  order  for  cabinets  to  your  jobber,  who  al- 
ways carries  a  full  stock  of  them  for  you. 

M.  A.  Cabpell. 


BUSINESS  IMPROVES  IN  SAVANNAH. 


Dealers  Are  Benefiting  from  Publicity — Rhodes 
&  Haverty  Have  Columbia  Agency — Phillips 
&  Crew  Buy  the  Youmans  &  Leete  Business. 


(Special  to  The  Talking  Machine  World.) 

Savannah,  Ga.,  April  6,  1908. 

The  talking  machine  business  in  this  city  is 
steadily  improving  and  conditions  at  present  are 
practically  normal  and  quite  satisfactory  in  the 
general  run.  The  various .  dealers  are  advertis- 
ing liberally  and  giving  free  concerts.  Rhodes 
&  Haverty,  for  instance,  have  made  the  last  a 
daily  feature,  the  concert  being  given  between  4 
and  6  o'clock  every  week  day  and  also  from  8  to 
11  o'clock  Saturday  evening,  and  being  liberally 
advertised.  Many  sales  are  said  to  have  resulted 
from  among  members  of  the  audiences.  Rhodes 
&  Haverty  are  furniture  dealers,  but  have  the 
agency  for  the  Columbia  line  and  push  it  with  a 
will  and  are  very  successful. 

The  Ludden  &  Bates  Southern  Music  House 


are  also  advertising  liberally,  making  a  specialty 
of  their  instalment  plan  of  selling. 

The  Phillips  &  Crew  Co.  have  purchased  the 
wholesale  and  retail  Victor  talking  machine  de- 
partment formerly  conducted  by  Youmans  & 
Leete,  and  will  hereafter  operate  one  of  the  larg- 
est Victor  departments  in  the  South.  The  sys- 
tem for  handling  a  complete  stock  of  records,  red 
seal,  foreign  and  domestic,  is  now  being  installed, 
and  when  finished  will  be  complete  in  every  de- 
tail. By  this  transfer  the  Phillips  &  Crew  Co. 
become  one  of  the  largest  and  strongest  distribu- 
tors of  Victor  goods  in  the  Southern  states. 


NEW  ORLEANS  TALKING  IftACHINE  CO. 


(Special  to  The  Talking  Machine  World.) 

New  Orleans,  La.,  April  6,  1908. 
Articles  of  incorporation  for  the  New  Orleans 
Talking  Machine  Co.  were  filed  in  the  office  of 
the  Recorder  of  Mortgages  last  week.  The  con- 
cern is  authorized  to  deal  in  merchandise  of  all 
descriptions,  but  will  devote  itself  particularly  to 
talking  machines  and  talking  machine  supplies. 
The  authorized  capitalization  is  $10,000.  James 
I.  Lyons  is  president,  John  Dymond,  Jr.,  is  vice- 
president  and  John  M.  Lind  is  secretary. 


AN  TJNIftUE  RECORD. 


The  World  recently  received  a  rather  unique 
record  from  T.  Edens  Osborne,  a  subscriber  in 
Belfast,  Ireland,  namely,  that  of  a  baby  girl  only 
five  weeks  old,  in  the  act  of  sobbing  bitterly.  It 
is  certainly  a  unique  contribution  to  The  World 
archives.  As  Mr.  Osborne  says:  "The  repro- 
duction is  so  painfully  natural  that  when  heard 
especially  by  ladies  the  'stop  lever'  has  to  be 
used,  by  request,  ere  half  of  the  record  is 
rendered,  on  account  of  the  intense  feelings  of 
sympathy  and  pity  which  the  infant's  'tale  of 
woe'  engender." 


Mediocrity  is  almost  worse  than  failure,  says 
The  World  philosopher. 


YOUR  DISTRIBUTOR 

jpri;HY  not  get  your  supplies  from  one  distributor 
\^Ss  who  can  fill  ALL  your  wants  instead  of  having 
your  shipments  come  in  small  lots  from  different 
points.  Send  for  our  General  Musical  Instrument  and 
Talking  Machine  catalogs.  You  will  find  it  good 
business  economy  to  send  us  your  orders. 

THE  RUDOLPH  WURLITZER  CO- 

=========  DISTRIBUTORS  = 

Victor  Talking  Macliines,  Edison  Ptionograplis,  Zonopliones,  I.  C.  S.  Language  System,  Herzog  Cabinets 

MANUFACTURERS 

TALKING  lUACHM  SUPPLIES  AND  MUSICAL  INSTRUMENTS 

CINCINNATI       =^=  DISTRIBUTING  POINTS  ====  CHICAGO 


THE  TALKING  MACHINE  WORLD. 


17 


INDIANAPOLIS  NEWS  BUDGET. 


Increase  in  Trade  During  Last  Month — Co- 
lumbia Fonotipia  Records  in  Demand — 
"Mme.  Butterfly"  Window — Albert  iVlorley 
Convalescent — Unique  Phonograph  Co.  In- 
crease Trade  20  Per  Cent. — The  Commercial 
Amusement  Co.  Incorporated' — Nickelodeon 
Business  improving — Other  News. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  April  6,  1908. 

Indianapolis  tallying  machine  dealers  report  a 
slight  increase  in  the  trade  on  machines  during 
the  last  month  with  about  the  same  class  and 
volume  of  trade  on  records.  There  have  been  no 
new  conditions  materially  to  affect  the  talking 
machine  business,  though  the  dealers  expect  bet- 
ter business  within  a  short  time,  as  the  summer 
camps  and  olub  houses  will  begin  to  open.  This 
always  causes  an  increase  both  in  the  sale  of 
records  and  machines. 

The  Columbia  Phonograph  Co.  have  just  re- 
ceived their  first  large  shipment  of  the  Fonotipia 
grand  opera  records.  There  had  been  an  un- 
usual demand  for  these  records  before  the  ship- 
ment arrived  and  since  they  have  been  received 
there  has  been  an  exceptionally  good  sale.  Rec- 
ords by  Zenatello,  Didur  and  Russ  have  been  in 
special  demand.  Indianapolis  has  been  having  a 
great  deal  of  grand  opera  recently  and  this  prob- 
ably accounts  in  part  for  the  brisk  demand  for 
grand  opera  records. 

The  appearance  of  the  Savage  Co.  here  with 
Madam  Butterfly  a  week  ago  gave  Thomas  De- 
vine,  manager  of  the  Columbia  Co.,  opportunity 
for  some  advantageous  advertising.  Mr.  Devine 
arranged  with  the  Savage  Co.  whereby  he  was 
enabled  to  use  in  his  show  window  a  large  paint- 
ing of  the  scenes  from  Madam  Butterfly.  These 
scenes  from  the  last  act  of  the  opera  formed 
the  background  for  the  window  and  in  the  win- 
dow were  placed  a  number  of  tastefrully  deco- 
rated machines  and  12-inch  disc  records  of  se- 
lections from  Madam  Butterfly. 

Albert  Morley,  of  West  Indianapolis,  one  of 
the  most  enthusiastic  talking  machine  men  in 
Indianapolis,  has  been  ill  for  several  days,  suf- 
fering from  an  attack  of  appendicitis.  His  con- 
dition has  not  been  serious,  however,  and  it  is 
believed  he  will  recover  soon.  Mr.  Morley,  al- 
though he  is  not  now  and  has  never  been  en- 
gaged in  the  talking  machine  ousiness,  Is  a  regu- 
lar subscriber  to  the  Talking  Machine  World. 
While  he  was  confined  to  his  house  with  illness, 
Mr.  Morley  passed  many  pleasant  moments  read- 
ing the  Talking  Machine  World.  He  is  one  of 
the  enthusiastic  talking  machine  patrons  of  the 
city. 

The  Indiana  Phonograph  Co.,  who  handle  Edi- 
son machines,  have  had  increased  business  dui'- 
ing  the  last  month.  Officers  of  the  company 
say  that  the  machine  business  has  been  fully 
20  per  cent,  better  during  the  last  month  than 
it  was  during  the  previous  month.  The  record, 
trade  also  has  been  better,  it  is  stated. 

The  Kipp-Link  Co.  have  had  a  good  business 
during  the  last  month.  This  company  are  un- 
usually well  equipped  to  take  care  of  the  job- 
bing trade,  and  it  is  stated  that  the  jobbing  trade 
is  keeping  up  to  a  high  standard.  The  Kipp- 
Link  Co.  handle  Edisons  and  Victors. 

The  five-cent  theater  business  is  booming  as 
never  before.  A  number  of  new  houses  have 
been  started  and  the  five-cent  theaters  and  penny 
arcades  report  excellent  business.  This  is  no 
doubt  in  part  due  to  the  great  number  of  state 
meetings  and  conventions  which  have  been  held 
in  the  city  during  the  last  month.  Perhaps 
75,000  or  100,000  people  from  out  in  the  State 
have  attended  conventions  in  the  city  during 
the  last  month. 

E.  J.  Sutherland,  who  owns  the  Bijou,  the 
Bijou  Dream  and  the  Mystic,  will  open  another 
theater  on  West  Washington  street  to  be  known 
as  the  Casino.  This  gives  Mr.  Sutherland  four 
shows  within  five  squares  of  each  other,  and  in 
the  main  business  portion  of  the  city.  The 
Mystic,  which  was  the  first  five-cent  theater  in 
Indianapolis  which  was  established  to  live  up  to 


an  exclusively  high-class  trade,  is  coming  up  to 
expectations. 

A  new  theater  has  been  started  on  Indiana 
avenue  for  the  benefit  of  the  colored  trade,  This 
one  is  called  the  Dixie,  and  this  suggestive  name 
is  expected  to  attract  many  patrons.  The  place 
is  owned  by  William  Skinner.  He  will  use  a 
Columbia  Twentieth  Century  graphophone. 

The  Commercial  Amusement  Co.,  of  Indian- 
apolis has  been  incorporated  at  the  office  of  the 
Secretary  of  State.  The  capital  stock  is  $10,000. 
This  company  is  a  reorganization  of  the  Man- 
hattan Amusement  Co.,  which  has  been  running 
a  five-cent  theater  in  West  Washington  street. 
The  new  company  will  continue  to  operate  the 
West  Washington  street  place.  The  directors 
are  Edward  F.  Reynolds,  who  was  identified 
with  the  old  company,  and  Theodore  E.  Brown 
I  and  Frank  Lux. 


TALKER  IN  CHURCH  WORK. 


utilized  Most  Successfully  in  Devotional  Serv- 
ice in  Lynn,  Mass.,  Church  Recently. 


(Special  to  The  Talking  Machine  World.) 

Lynn,  Mass.,  April  8,  1908. 

For  the  first  time  in  the  history  of  church 
work  in  Lynn,  a  talking  machine  has  been  util- 
ized at  a  strictly  devotional  service,  not  only  as 
an  adjunct  to  the  musical  service,  but  as  a  dra- 
matic agent "  through  reproduction  of  a  scene 
from  a  famous  melodrama. 

The  innovation  was  introduced  at  the  North 
Congregational  Church  last  Sunday  evening,  and 
proved  to  be  such  a  success  that  the  talking 
machine  bids  fair  to  become  a  part  of  the  equip- 
ment of  this  and  other  churches  in  Lynn.  The 
unique  idea  originated  with  Francis  Haseltine, 
principal  of  the  Whiting  grammar  school. 

The  services  opened  with  congregational  sing- 
ing, and  then  the  talking  machine  was  heard  sing- 
ing in  the  next  room,  "That  Will  Be  Glory  for 
Me."  The  machine  also  gave  the  church  scene  from 
the  "Old  Homestead,"  where  the  father.  Uncle 
Josh  Whitcomb,  searches  for  the  wandering 
Reuben,  his  boy,  and  finally  meets  him  in  front 
of  the  Grace  Church,  New  York.  After  this  the 
machine  rendered,  "Where  Is  My  Wandering 
Boy  To-night?" 


"SHOW  YOUR  GOODS. 


A  business  philosopher  would  reverse  an  old 
adage.  Don't  say,  "If  you  don't  see  what  you 
want,  ask  for  it,"  he  advises,  but  "Show  a  man 


what  he  wants  and  he  will  ask  for  it."  Lead 
the  customer  up  to  such  things  as  you  think  he 
may  need;  to  see  a  thing  coveted  or  needed  is  one 
of  the  surest  ways  of  causing  its  purchase.  The 
street  boy  who  threw  a  brick  through  the  jew- 
eler's window  and  stole  a  watch  advanced  his 
plea  of  justification  in  these  words:  "It  made 
me  siclv  to  look  at  it  there  every  time  I  went 
by.  You  ought  to  have  kept  it  out  of  sight." 
The  best  advice  that  can  be  given  to  a  merchant 
is,  "Show  your  goods!" 


IRISH  FILES  BANKRUPTCY  PETITION. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  April  9,  1908. 
A.  L.  Irish,  prominent  broker  and  real  estate 
dealer  and  vice-president  of  the  Atlantic  Phono- 
graph Co.,  filed  a  voluntary  petition  in  bank- 
ruptcy in  the  United  States  Court  to-day,  plac- 
ing his  liabilities  at  $464,790,  and  assets  at  $76,- 
000.  The  failure  is  the  result  of  loans  and  in- 
dorsed notes,  executed  principally  for  the  At- 
lantic Co.  and  the  Talk-o-Phone  Co.,  in  which 
Irish  was  interested. 


TONIC  FOR  THAT  "TIRED  FEELING.' 


Here's  a  tonic  needed  to  a  greater  or  less  ex- 
tent by  all  of  us,  and  a  few  doses  will  go  far  to 
tone  up  the  business  of  the  downhearted  dealer: 

DR.  P.  ROSPERITY, 
Suite  One,  Business  Building, 

EVEIiYWHEEE. 

Office  hours  :  Phone  : 

All  the  time.  Hustler  A-1. 

Mk.  Business  Man  : 

Cheerfulness — 1  overflowing  measure. 
Confidence — Sufficient. 
Courage — To  win. 
Nerve — to  stick  at  it. 
Common  Sense — A-plenty. 
Smiles — Enough  for  everybody. 
Ginger — All  you've  got. 
Optimism — To  spare. 
Mix  fresh  every  day  and  take  "straight"  every  morn- 
ing until  cured.    Avoid  "cold  feet." 

Dr.  p.  Rospbrity. 


WEYMANN  AT  FURNISHING  SHOW. 


H.  A.  Weymann  &  Son,  Philadelphia,  Pa.,  had 
extensive  display  space  at  the  House  Furnishing 
Show  held  in  that  city  last  week,  at  Horticul- 
tural Hall,  and  featured  especially  the  Victor 
Victrola  and  Edison  Ideala  phonograph.  Their 
exhibit  attracted  much  attention,  their  space 
being  continually  crowded  with  interested  lis- 
teners when  demonstrations  were  being  made. 


Elastic  Rack 


FOR 


Disc  Cabinets 


This  rack  can  be  used  with 
ANY  Music  Cabinet,  or 
Sectional  Bookcase  or  any 
make  Disc  Cabinet. 


3. 
4. 


It  increases  the  Capacity  of  a 
Cabinet. 

Permits  classification  of  records 
by  titles  or  alphabet  or  singers, 
etc.,  etc.,  by  means  of  adjust- 
able indexes. 

Every  record  can  easily  be  found 
and  to  its  place  returned. 

Inexpensive  and  attractive. 


PATENT  FOR  SALE 


PAT.  No.  877,832. 


JAN.  28,  1908. 


Cut  showing  ELASTIC  RACK  fitted  to  2  Units  of  Sectional  Book- 
cases. Upper  section  (open)  for  10-inch  Records.  Lower  section 
(closed)  for  12-inch  Records.     Records  kept  in  alphabetical  order. 


For  information  apply  to 

X.  CLJKIERL 

202S  Broadway,  IM.V. 


18 


THE  TALKING  MACHINE  WORLD. 


A  GRAPHOPHONIC  COURTSHIP. 

How  S.  C  Woodward  Captured  His  Better  Half 
— An  Interesting  Story. 


store  recently  opened  there.  It  is  safe  to  assume 
that  the  curtain  lectures  of  the  future  will  be 
delivered  by  a  more  direct  means  than  the 
graphophone. 


A  courtship  of  over  a  year,  carried  on  by 
means  of  graphophones,  culminated  recently  in 
the  wedding  of  S.  C.  Woodward,  a  salesman  with 
the  St.  Louis,  Mo.,  store  of  the  Columbia  Phono- 
graph Co.,  and  Miss  Florence  Conreux,  a  sales- 
woman connected  with  the  same  store  for  the 
past  three  years.  Mr.  Woodward  went  to  St. 
Louis  about  a  year  ago  and  was  immediately 
smitten  with  the  charms  of  Miss  Conreux.  Being 
somewhat  bashful  by  nature,  however,  Mr.  Wood- 
ward looked  about  for  some  unobtrusive  means 
of  displaying  his  emotions.  The  graphophone 
solved  the  problem,  and  according  to  report  the 
courtship  progressed  somewhat  as  follows: 

Mr.  Woodward  began  with  "I  Could  Learn  to 
Love  You  When  You  Smile,  Smile,  Smile."  Miss 
Conreux  smiled  and  he  was  repaid.  For  a  while 
Mr.  Woodward  contented  himself  with  "Dream- 
ing." Then  he  switched  to  "When  You  Know 
You're  Not  Forgotten  by  the  Girl  You  Can't  For- 
get." He  looked  at  Miss  Conreux  so  expressively 
that  it  began  to  dawn  on  her  that  something  was 
ailing  him.  To  ease  his  mind  of  a  terrible  dread 
he  asked  her  by  machinery  one  day:  "Who  Do 
You  Love?"  He  watched  her  for  the  answer.  It 
may  have  been  a  coincidence,  but  it  tickled  him 
nearly  to  death  when  another  machine  began  to 
coo  "You-u-u-u."  Woodward  reached  for  "Love 
Me  and  the  World  Is  Mine,"  and  as  its  tri- 
umphant notes  pealed  through  the  store  he 
walked  up  and  down  like  he  really  did  own  the 
universe.  "Won't  You  Be  My  Honey?"  was  the 
next  step,  and  "Honey  Boy"  came  back  from  the 
other  end  of  the  store.  "I'd  Like  to  See  a  Little 
More  of  You"  came  next.  He  was  getting  bold. 
"Won't  You  Come  Over  to  My  House?"  was  the 
coy  answer. 

He  went,  and  the  result  was  that  the  happy 
couple  faced  the  minister  not  long  afterward 
and  then  left  for  Sulphur  Springs,  Tex.,  where 
Mr.  Woodward  will  manage  the  new  Columbia 


NEVER  TAXX  ABOUT  A  COILPETITOR. 


"Aida"  and  an  aria  on  machines,  and  placarded 
them  as  being  Caruso  numbers.  When  Constan- 
tino undertook  to  listen  to  Caruso's  voice  he 
claims  he  heard  his  own  instead,  and  therefore 
feels  that  a  great  injustice  has  been  done  him 
in  accrediting  a  rival  with  his  work. 


It  is  a  mighty  good  rule  to  never  talk  about 
a  competitor.  There  is  a  little  bit  of  logic 
which  says:  A  wise  man  talks  about  the  virtues 
of  that  which  he  has  to  sell,  a  vain  man  talks 
about  himself,  and  a  fool  talks  about  his  com- 
petitor. There  is  never  a  cent  made  by  telling 
your  customers  what  a  competitor  is  doing.  If 
they  insist  on  telling  you  what  he  is  doing,  it 
is  a  good  policy  to  listen  to  it  all,  and  then 
when  it  comes  time  for  you  to  express  an 
opinion,  merely  pass  the  matter  over  as  of  little 
consequence  and  proceed  to  interest  them  in 
what  you  are  selling.  So  long  as  j'ou  have  the 
ear  of  the  customer  you  have  the  advantage 
over  all  competition,  and  it  is  your  duty  to 
proceed  to  fill  that  ear  with  the  kind  of  infor- 
mation which  will  convince  its  owner  that  he 
must  buy  the  identical  thing  you  have  to  sell, 
not  only  because  it  will  exactly  fill  his  needs, 
but  because  he  wants  to  buj'  it  of  you,  so  you 
can  get  the  benefit  from  his  trading.  That  is 
the  feeling  everyone  who  sells  goods  should 
strive  to  create.  It  makes  no  difference  what 
your  competitor  says  when  you  once  create  that 
feeling,-  and  you  can  only  succeed  in  accom- 
plishing this  object  by  concentrating  your  entire 
attention  on  the  matter  in  hand,  forgetting  all 
about  your  competitor,  and  letting  him  take  en- 
tire care  of  himself,  while  you  land  the  order. 


FOREIGN  VICTOR  RECORD  CATALOG. 


CONSTANTINO  BROUGHT  SUIT. 


The  Victor  Talking  Machine  Co.,  have  sent  out 
to  their  dealers  a  new  and  up-to-date  addition  of 
their  foreign  record  catalog,  wherein  are  listed 
all  records  in  foreign  languages.  In  connection 
with  the  catalog,  the  Victor  Co.  sent  a  strong  let- 
ter to  the  dealers  urging  them  to  ptish  the  rec- 
ords especially  in  those  sections  of  the  country 
where  there  is  a  large  foreign  population.  Con- 
tinuing, the  letter  says: 

"While  it  is  a  fact  that  the  great  majority  of 
foreigners  in  America  speak  English,  at  the 
same  time  nothing  appeals  to  them  quite  so 
forcibly  as  some  old  recollection  of  their  native 
land  as,  for  instance,  some  song  with  which  they 
are  familiar,  sung  in  their  mother  tongue.  The 
foreigners  in  the  United  States  are  a  great 
music-loving  class,  yet  they  are  practically 
neglected  by  Victor  dealers;  by  neglected,  we  do 
not  mean  to  say  dealers  are  not  selling  to  some 
foreigners,  but  there  is  not  that  concerted  action 
or  solicitation  there  should  be.  A  systematic  and 
direct  effort  applied  to  this  great  branch  of  the 
l.uying  public  will  show  splendid  results,  and 
there  is  no  way  you  can  do  this  better  than  by 
familiarizing  yourself  with  the  records  listed  in 
this  catalog  and  approaching  each  nationality 
with  a  specific  Victor  argument,  pointing  out  the 
reminiscences  of  home  and  fatherland  that  can 
be  obtained  so  perfectly  through  the  Victor  and 
Victor  records." 


Claiming  that  records  made  by  him  have  been 
advertised  as  being  made  by  Caruso,  Constan- 
tino, a  tenor  with  the  San  Carlos  Opera  Co.,  ap- 
pealed to  the  St.  Louis  Circuit  Court  to  have  R. 
Wagner  enjoined  from  continuing  the  practice, 
as  alleged.  The  specific  charge  was  that  Wagner 
had  placed  records  from  the  operas  "Martha"  and 


WHAT  INSURES  BUSINESS  SUCCESS. 


Spasmodic  attempts  to  get  business  rarely  suc- 
ceed permanently.  It  is  the  deliberate  moving, 
cautiously,  gradually  and  intelligently,  that 
makes  the  final  success. 


HAVE  YOU  EVER  STOPPED  TO  CONSIDER 


WHY 


We  can  afford 

not  only  to  carry  on  a  progressive  campaign  pushing  the  now  well-known 

MUNSON  FOLDING  HORN 

FOR    ALL    CYLirSTDER  MACHINES 

But  have  doubled  our  investment  in  order  to  perfect  and  market  the 

New  Munson  Folding  Horn  for  all  Taper  Arm  Disc  Machines 


BECAUSE 


Patent  813814 


Notwithstanding  the  regular  horn  business  is  rather  dull,  thcrc  iS  a 
demand  for  a  good,  practicable,  one-piece  indestructible  folding  horn.  The 
public  wants  and  needs  one.  The  Munson  Horn  meets  all  requirements — 
made  of  selected  "Leatherette"  with  highly  finished  metal  parts.  Can  be  opened  and  closed  in  30  seconds. 
Tonal  (juality  perfect.    All  horns  guaranteed  not  to  rattle  or  blast. 

In  solid  colors,  Gold,  Black  and  Red,  -  -  Retail  $5.00 
Handsomely  decorated  by  hand,  fast  colors,  Retail  $6.00 

If  your  jobber  cannot  supply  you,  write  us 
direct  and  we  will  put  you  in  touch  with  one  in 
your  territory  who  can.  And  remember,  THIS 
HORN  HAS  NO  RIVAL,  therefore  there  is  no 
price-cutting  competition  to  contend  with. 


THE  FOLDING  PHONOGRAPHIC  HORN  CO, 


650-652  Ninth  Ave. 
NEW  YORK  CITY 


THE  TALKING  MACHINE  WORLD. 


19 


FROM  OUR  CHICAGO  HEADQUARTERS 

195-197  WABASH  AVENUE,  E.  P.  VAN   HARLINGEN,  MANAGER. 


Iriiprovement  in  Business  Well  Maintained — 
Outlook  Improves  Weekly — New  Orleans 
Talking  Machine  Co.  Organize — -F.  M. 
Tracy  a  Benedict — Mr.  Lewis  Describes  Con- 
ditions in  Mexico — ^Few  Failures  Among 
Talker  Dealers — Goodwin  Believes  in  Re- 
'citals — Edison  Advertising  Commended — 
Manager  Geissler's  Enterprise — C.  F.  Baer's 
Success — Messrs.  Hawthorne  and  Bentel  Re- 
cent Visitors — Latter  Discusses  Trade  Con- 
ditions— High  Grade  Goods  in  Demand  at 
Lyon  &  Healy's — Big  Orders  for  Fibre 
Needles — Manager  Plume's  Eastern  Trip — 
Ivory  Needle  Selling  Well — Feinberg  Takes 
on  Player  Pianos— Other  News. 


'tiSpcclal  to  Tbe  Talking  Machine  World.) 
"^^^  Chicago,  111.,  April  8,  1908. 

■Although  the  past  month's  business  in  the  talk- 
ing machine  line  has  not  been  equal  to  that  of 
last  year,  when  a  rather  unusual  volume  of  busi- 
ness was  transacted,  still  the  relative  improve- 
ment noticed  during  February  has  been  main- 
tained. It  is  evident  that  western  talking  ma- 
chine dealers,  as  well  as  those  in  other  lines,  have 
been  going  through  the  cleaning-up  process,  and 
it  is  safe  to  say  that  stocks  were  never  in  better 
condition  than  at  present. 

.  Local  retail  trade  has  been  of  rather  erratic 
nature,  as  is-  usual  to  be  expected  at  this  period 
on  account  of  the  variable  weather.  The  man- 
agers generally  say  that  the  month  rounded  up 
a  rather  better  volume  of  business  than  they  an- 
ticipated. 

James  I.  Lyons,  the  well-known  pioneer  talk- 
ing machine  jobber,  of  this  city,  went  to  New 
Orleans  last  night  and  created  some  news  in  the 
Crescent  City.  Five  years  ago  Mr.  Lyons  opened 
a  branch  in  the  Theater  Arcade,  in  New  Orleans, 
but  was  succeeded  year  before  last  by  L.  S.  Gard- 


ner &  Co.,  Mr.  Lyons,  however,  retaining  an  in- 
terest in  the  business.  Mr.  Gardner  retired  from 
the  business  entirely  last  month,  and  the  Chicago 
man  succeeded  in  organizing  the  New  Orleans 
Talking  Machine  Co.,  with  a  capital  stock  of 
$10,000,  to  continue  the  business  in  the  same  loca- 
tion, which  is  considered  one  of  the  best  in  the 
city.  The  officers  are:  James  I.  Lyons,  presi- 
dent; John  Diamond,  Jr.,  vice  president,  and  John 
M.  Lind,  secretary  and  manager.  Mr.  Lind  was 
for  some  years  connected  with  the  talking  ma- 
chine department  of  the  Automatic  Fire  Alarm 
Co.,  and  has  recently  been  manager  of  the  talking 
machine  department  of  the  Cable  Company's 
New  Orleans  branch.  The  company  will  confine 
.  itself  to  the  retail  business,  for  the  present  at 
least. 

Frank  M.  Tracy,  manager  of  the  Mills  Novelty 
Co.,  gave  his  bachelor  friends  a  shock  last  month. 
He  went  on  a  business  trip  to  Philadelphia.  He 
had  luncheon  with  Miss  Genevieve  West,  whom 
he  met  when  she  visited  Chicago  friends  three 
years  ago,  proposed  to  her  between  courses,  was 
married  at  the  house  of  a  friend  the  same  after- 
noon and  sailed  for  Europe  with  his  fair  bride  a 
few  days  later. 

Henry  E.  Pearson,  a  well-known  talking  ma- 
chine and  piano  dealer  of  Appleton,  Wis.,  was  a 
Chicago  visitor  recently. 

The  Musical  Supply  Co.,  of  South  Bend,  Ind., 
who  handle  talking  machines  extensively,  have 
opened  a  branch  store  at  Wolcutville,  Ind. 

The  Eggleston  Music  House,  at  Danville,  111., 
discontinues  the  musical  instrument  business 
April  1.  Miss  Ruth  Gay,  who  has  had  the  small 
goods  and  talking  machines,,  continues  the  talk- 
ing machine  business.  Genial  Jake  Eggleston  will 
probably  go  on  the  road  for  some  piano  house. 

Judging  from  the  tenor  of  a  personal  letter 
received  at  the  Chicago  cfHee  of  The  World  from 


L.  L.  Lewis,  who  recently  went  from  Chicago  to 
Mexico  City,  Mexico,  to  assume  the  management 
of  the  Mexican  National  Phonograph  Co.,  that 
gentleman  is  contented  and  happy  in  his  new 
surroundings.  Lewis  literally  thrives  on  work, 
and  with  four  or  five  lines  to  handle,  including 
Edison  phonographs  and  records,  kinetoscopes 
and  films,  and  the  business  phonograph,  he  cer- 
tainly has  little  opportunity  to  become  home- 
sick. 

Spring  has  made  her  debut  in  Mexico,  and  Mr. 
Lewis  describes  the  weather  as  ideal.  He  rises 
at  6  a.  m.,  dresses  with  doors  and  windows  wide 
open  and  sits  at  the  window  overlooking  the 
street  in  his  shirt  sieves  and  in  perfect  comfort. 
The  acquisition  of  the  fruit  habit  is  a  simple 
matter,  with  oranges  at  a  penny  apiece  and 
bananas  at  5  cents  a  dozen.  The  aesthetically  in- 
clined can  simply  revel  in  flowers,  as  you  can  buy 
a  fresh  bouquet  of  American  beauty  roses,  fifty  in 
a  cluster,  for  25  cents  gold.  With  these  advan- 
tages, added  to  the  fact  that  Mr.  Lewis  is  an  ac- 
complished linguist  and  speaks  Spanish  like  a 
native,  his  sojourn  in  the  land  of  the  Aztec  will 
prove  a  pleasant  one  indeed. 

Considering  the  fact  that  talking  machines  are 
generally  classed  as  a  luxury  rather  than  a  sta- 
ple, the  few  failures  among  the  dealers  during  the 
last  few  months  of  stress  and  strain  is  gratifying 
indeed.  One  dealer,  however,  in  Elgin  did  find  it 
necessary  to  take  advantage  of  the  bankruptcy 
law  a  few  weeks  ago  and  the  stock  was  closed 
out  at  auction  by  the  trustee  in  bankruptcy.  His 
stock  included  nearly  3,000  Edison  records,  and 
the  method  adopted  by  the  National  Phonograph 
Co.  through  his  Chicago  representative,  A.  D. 
Chandler,  to  protect  their  interests  is  worthy  of 
note.  Chandler  was  early  in  the  field  and  readily 
induced  G.  S.  Adams,  another  Edison  dealer  in 
Elgin,  to  make  a  bid  for  the  entire  Edison 


TO  DEALERS  i 

Give  us  your  business  and 
we  will  keep  you  posted 
monthly  with  a  plan  that 

Send  for  ournew  cut  catalogue  and  supplement        haS    built     Up     Si    talkiUg  Uia" 

chine  business  worth  while.     Follow  us  in  your 
town  and  you  will  reap  the  harvest  too.  ^^yon  Heaiy 
It  pays  to  be  on  our  list.    Try  it. 


CHICAGO 


SPECIAL!    HAVE  YOU  TRIED  THE  VICTROLA  YET? 

Do  you  know  that  it  is  selling  better  (in  dollars)  than  anything  else  on  the  market?  We  can  fill 
your  order  to-day  and  give  you  the  limit  of  time  to  pay  for  it.  Also  let  us  supply  your  Victors  all 
ready  for  the  fiber  needle. 

COMPLETE  STOCK=VICTOR  and  EDISON:^=COMPLETE  STOCK 


CHICAGO 


CHICAGO 


20 


THE  TALKING  MACHINE  WORLD. 


stock.  Chandler  also  saw  the  officials  and  ar- 
ranged to  have  the  Edison  goods  put  up  for  a 
lump  bid,  and,  as  a  result,  the  stock  was  speedily 
transferred  to  the  Adams  store.  Other  record 
stock  in  the  store  of  the  defunct  dealer  was 
closed  out  at  all  sorts  of  prices  to  consumers. 

The  cylinder  business  in  the  little  city  of 
Crown  Point,  Ind.,  just  across  the  State  line,  is 
evidently  going  to  experience  a  boom.  Both  C.  F. 
Heidy  and  Phillips  Bros.  &  Weil  have  recently 
been  made  Edison  dealers. 

George  Ornstein,  sales  manager  of  the  Victor 
Talking  Machine  Co.,  was  a  recent  Chicago 
visitor. 

Andrew  McCarthy,  treasurer  of  Sherman,  Clay 
&  Co.,  San  Francisco,  and  manager  of  the  com- 
pany's extensive  talking  machine  department,  was 
again  in  Chicago  the  latter  part  of  last  month 
on  his  leturn  to  the  coast  fiom  the  East.  He 
paid  a  visit  to  the  Victor  factory  at  Camden. 

C.  E.  Goodwin,  of  Lyon  &  Healy,  is  a  dyed-in- 
tbe-wool  advocate  of  talking  machine  and  record 
exploitation  via  the  recital  route.  He  says  that 
they  have  made  a  number  of  sales  of  the  entire 
series  of  Victor  "I  Pagliacci"  records  directly 
traceable  to  the  presentation  of  the  complete 
opera  every  afternoon  for  a  solid  week  in  Aeolian 
Hall  recently. 

A  great  deal  of  f avoi  able  comment  is  heard  re- 
garding the  extensive  advertising  in  the  local 
dailies  by  the  National  Phonograph  Co.  Not  only 
■is  large  space  being  used,  tut  the  text  is  force- 
ful and  convincing  and  presents  in  simple  but 
strong  manner  the  advantages  of  owning  a  phono- 
graph. A  systematic  campaign  such  as  the  Edi- 
son people  are  making  along  these  lines  cannot 
but  enable  Edison  dealers  to  make  sales  to  many 
people  whom  they  have  not  hitherto  found  it  pos- 
sible to  interest. 

J.  G:  Brown,  piano  and  talking  machine  dealer 
of  Gallon,  O.,  moved  into  new  quarters  last 
month  and  held  his  opening  on  March  28.  The 
store  was  handsomely  decorated  for  the  occa- 
sion, and  an  Auxetophone  and  Victrola  concert 
was  given.  The  talking  machine  department  had 
a  room  to  itself. 

Among  the  visitors  at  the  Talking  Machine 
Co.  the  past  month  were  the  following:  Mr. 
Smith,  manager  of  the  Wisconsin  Music  Co.,  of 
Madison,  Wis.;  the  Messrs.  Vandenberg  Bros.,  of 
Green  Bay,  Wis.:  N.  E.  Reynolds,  of  the  N.  E. 
Reynolds  Mercantile  Co.,  Burlington,  la.;  Mr. 
Tate,  of  Tate  &  Bowerman,  Munising.  Mich,  and 
Joseph  A.  Pitts,  Kenosha,  Wis.,  Paul  Warner, 
son  of  W.  W.  Warner,  well-known  talking  ma- 
chine dealer  of  Madison,  Wis.,  called  on  Mr. 
Gelssler  this  week.  He  was  on  his  way  to 
Florida,  where  he  will  spend  a  month  fishing 
and  hunting. 

Malcolm  B.  Henry,  who  has  successfully  trav- 


eled Indiana  and  Illinois  for  the  Talking  Machine 
Co.,  has  gone  to  St.  Louis  to  take  charge  of  the 
outside  city  trade  for  the  retail  department  of 
the  St.  Louis  Talking  Machine  Co.  He  will  be 
succeeded  by  Samuel  L.  Straud.  a  young  man  of 
long  traveling  experience  in  another  line.  Gen- 
eral Manager  Geissler  says  that  he  has  had  pecu- 
liar success  in  training  in  bright,  energetic  men 
from  outside  the  trade,  but  they  are  always  given 
a  rigorous  training  in  the  store  before  introduc- 
ing them  to  a  wider  field.  Roy  Keith,  the  sa'.i's 
manager  of  the  company,  George  Davidson,  Mr. 
Gcissler's  secretary,  and  Cecil  Davidson  are  all 
illustrations  of  this  policy. 

W.  C.  Fuhri,  district  manager  of  the  Columbia 
Phonograph  Co.,  returned  a  couple  of  weeks  ago 
from  a  visit  to  headquarters  in  New  York.  He 
reported  that  the  officers  of  the  company  felt 
greatly  encouraged  at  the  outlook,  and  that  he 
was  surprised  at  the  shipments  that  were  being 
made  to  all  sections  of  the  country. 

C.  F.  Baer,  manager  of  the  Chicago  branch  of 
the  Columbia  Phonograph  Co.,  is  one  of  the 
younger  men  in  the  talking  machine  trade  of  Chi- 
cago who  has  won  a  responsible  position  in  a 
comparatively  short  space  of  time  by  virtue  of 
sheer  grit  and  faithful  attention  to  duty.  He 
went  with  the  company  nine  years  ago,  starting 
in  the  counting  room  was  soon  made  cashier  and 
in  turn  credit  man,  then  assistant  manager,  and 
a  year  and  a  half  ago,  when  Mr.  Wilson  went  to 
New  York,  was  made  manager.  Mr.  Baer  is  an 
enthusiastic  wholesale  man  and  points  with  pride 
to  the  record  of  53  new  Columbia  dealers  started 
in  the  last  three  months  in  the  States  of  Illinois, 
Wisconsin,  Iowa  and  Indiana,  the  territory  di- 
rectly tributary  to  the  Chicago  office. 

E.  A.  Hawthorne,  president,  and  Theo.  G. 
Bentel,  secretary  and  treasurer  of  the  Haw- 
thorne &  Sheble  Mfg.  Co.,  spent  several  days  in 
Chicago  this  week,  leaving  for  the  East  to-day. 
Mr.  Bentel,  who  is  accompanied  by  his  wife, 
were  on  their  return  from  a  six  weeks'  trip  to 
the  coast.  They  visited  Portland,  San  Francisco 
and  Los  Angeles,  spending  some  time  in  the  lat- 
ter city.  "It  was  not  primarily  a  business  trip, 
but  I  cal'ed  on  our  distributers  in  the  cities  I 
visited,"  said  Mr.  Bentel.  "The  trade  situation 
in  the  Far  West  is  showing  gratifying  improve- 
ment, although  business  cannot  be  said  to  be 
fully  back  to  normal  volume  as  yet.  The  progress 
toward  complete  recovery,  however,  has  been 
such  as  to  make  the  jobbers  and  dealers  very  op 
timistic,  and  the  excellent  crops  furnish  further 
reason  for  believing  that  the  future  is  very 
bright.  California  is  now  gathering  the  biggest 
citrus  crop  in  the  history  of  the  state.  Rains  at 
the  proper  time  enable  the  planting  of  grain 
v.nder  the  best  possible  conditions.  New  sections 
are  being  developed  wonderfully,  and  the  fruit 


If  you  want  a 

pleased  and  satisfied  customer,  and  want  to  re- 
tain his  patronage,  sell  him  a 

TIZ=IT 

HORN  CONNECTION 


IT  S  ALL  IN 
THE  BALL 


TRADE  NAME 


This  new  Ail-Metal  Ball-Joint  Horn  Connec- 
tion is  a  wonderful  improvement  over  the  old 
style  soft  rubber  connection. 

"There's  MORE  than  a  reason." 

It  will  improve  the  best  machine  ever  made. 

Will  fit  all  Edison  Phonographs  and  Cylinder 
Graphophones. 

Retails  at  50  Cents. 

Send  for  Descriptive  Circulars  and  Disconati  to  the  Trade 

Manufactured  only  by 

KREILING  &  COMPANY 

North  40th  Avenue  and  LeMoyne  Street 
CHICAGO.  V.  S.  A. 


and  cantaloup  industries  of  the  Imperial  valley 
in  Southern  California  are  growing  in  a  manner 
that  is  simply  marvelous.  Talking  machine  dis- 
tributors on  the  coast  always  carry  large  stocks 
but,  under  the  conditions  of  the  last  few  months, 
there  has  been  little  buying  and  they  have  done 
little  more  than  to  order  the  new  monthly  rec- 
ords. Stocks  are  being  depleted  rapidly  and 
were  probably  never  lower  than  at  present.  On 
our  way  out  we  were  accompanied  by  Mr.  O'Neil, 
of  O'Neil  &  James,  and  his  wife,  and  we  had  a 
delightful  and  interesting  journey.  We  spent 
some  days  in  the  mining  district  of  Arizona,  and 
the  ladies  of  the  party  were  naturally  interested 
in  seeing  for  themselves  the  actual  processes  of 
winning  the  treasures  from  the  earth." 

Mr.  Hawthorne  spoke  encouragingly  of  condi- 
tions the  country  over  as  reflected  by  their  busi- 
ness.   "It  was  exceedingly  gratifying  to  me,"  he 
said,  "to  find  that  last  month  our  sales  were  33 
per  cent,  ahead  of  February." 


Save  Records  By  Using 


BALDWIN'S  IVORY  NEEDLES 
m  DISC  TALKING  MACHINES 

= PATENTED  = 

Eliminates  Scratcliing      Preserves  the  Records      Gives  a  Beautifnl  Tone 

The  Baldv^in  Ivory  Needles  for  Disc  Talking  Machines  are  made  of  the  finest  and  hardest  Ivory,  chemically  treated,  so 
that  they  give  a  beautiful  tone. 

Among  their  particular  advantages  are  the  absence  of  metallic  sound  and  freedom  from  the  scratching  noise  peculiar  to 
metal  needles.  Each  needle  may  be  used  several  times  v^ithout  change,  and  wrhen  wrorn,  the  point  may  be  easily  removed  on 
the  renewing  block  in  each  box. 

It  is  unnecessary  to  have  any  change  made  in  the  regular  needle  holder  of  the  Talking  Machine  on  account  of  the 
triangular  shape  of  the  Ivory  Needles,  as  a  Special  Holder  is  Furnished  w^ith  each  box. 

Retail  price  per  Box  of  25  Needles,  including  Special  Holder  Attachment  and  Renewring  Block,  $1.00. 

—   WHAT    USERS    SAY   —  


Evanston.  111..  March  26.  1908. 

1  have  made  a  ihoroURh  test  of  your  Ivory  Needles  and  am  greatly  pleased  with  them.  I  have  tried.  1  think,  evrr>'  kind  ofTalkinK 
Mucliinc  Needle  offered  the  public  and  consider  the  Baldwin  Ivory  Needle  superior  to  all  others,  as  it  has  the  quality  of  not^wearing 


th 


rd. 


Yours  truly. 


J.  H.  WILBUR. 


Samples  and  full  information  sent  to  regular  jobbers  and  dealers  on  application.    Mention  make  of  machine  w^hen  VN^riting. 

THE    BALDWIN    MANUFACTURING    CO.  122  moimrqe  street,  Chicago 


THE  TALKING  MACHINE  WORLD. 


21 


The  Hawthorne  &  Sheble  Manufacturing  Co. 
have  closed  their  branch  office  in  Chicago  and 
have  made  arrangements  for  the  handling  of 
their  business  here  by  their  present  Chicago  af- 
filiations. 

L.  C.  McChesney,  advertising  manager  of  the 
National  Phonograph  Co.,  spent  Thursday  and 
Friday  of  last  week  in  Chicago  conferring  with 
the  company's  representatives  here. 

The  proportion  of  sales  of  high  priced  goods  at 
this  time,  when  total  sales  are  admittedly  below 
high  water  mark,  is  a  matter  of  surprise  in  the 
trade.  C.  E.  Goodwin,  of  Lyon  &  Heaiy,  says 
that  he  never  saw  the  Victor- Victrola  business 
better  than  at  present.  One  of  Lyon  &  Healy's 
travelers  has  averaged  a  "V-V"  a  day  for  sev- 
eral weeks.  Dealers  have  evidently  learned  their 
little  lesson  and  are  going  after  the  better  clas:; 
of  trade  vigorously.  In  a  local  retail  way,  too, 
the  Victrola  looms  up  large.  The  photograph  of 
Alice  Nielson  listening  to  the  Victrola,  which 
was  sent  to  about  everybody  in  the  Blue  Book, 
brought  more  traceable  results  than  were  thought 
possible.  This  is  simply  an  illustration  of  what 
an  original  and  artistic  piece  of  advertising  can 
accomplish. 

F.  D.  Hall,  president  and  treasurer  of  the  B.  & 
H.  Fibre  Mfg.  Co.,  received  an  order  this  month 
for  1,000,000  fiber  needles  from  one  Euro- 
pean concern,  and  several  others  were  from  250,- 
000  to  500,000.  These  orders  were  placed  after 
tpsts  covering  periods  of  from  four  to  five  months. 
Actual  shipments  the  past  month  have  shown 
conclusively  that  the  fiber  needle  has  passed  the 
introductory  stage  and  has  come  into  its  own 
in  a  large  way.  The  Chicago  branch  of  the  Ru- 
dolph Wurlitzer  Co.  have  a  solid  window  devpted 
to  the  B.  &  H.  The  quantities  of  bamboo  poles 
are  used  in  the  display,  and  the  various  stages 
of  manufacture  are  illustrated.  Various  Japanese 
decorations  and  curios  distributed  through  the 
window  give  to  the  display  an  oriental  aspect  and 
attiact  at  once  the  attention  of  the  passerby. 

The  Columbia  Phonograph  Co.  have  discon- 
tinued their  Lincoln  avenue  store,  having  secured 
a  good  dealer  in  the  vicinity  who  will  handli 
the  complete  line  of  Columbia  goods  exclusively 
and  will  go  after  the  trade  energetically.  Peter 
M.  Streit  is  the  new  dealer,  and  he  will  devote 
the  entire  store  at  1010  Lincoln  avenue  to  the 
talking  machine  department. 

W.  H.  Gray,  of  the  traveling  force  of  the  Chi- 
cago branch  of  the  Rudolph  Wurlitzer  Co.,  has 
just  returned  from  a  trip  through  Wisconsin.  He 
says  the  dealers  report  that  the  farmers  are  re- 
covering from  their  timidity  and  are  beginning 
to  buy  goods  other  than  the  necessities  of  life 
with  some  freedom. 

Among  the  recent  visitors  at  the  Wurlitzer  Co. 
were  B.  A.  Vaughn  of  Princeton,  111.,  and  Mr. 
Stephan,  of  Ashton,  111. 


E.  C.  Barnes,  western  manager  of  the  Edison 
Business  Phonograph  Co.,  is  back  from  a  trip 
to  Cincinnati  and  Louisville.  On  the  train  he 
made  a  delightful  acquaintance  in  Senator  Bailey 
of  Texas.  Oil  was  not  the  topic  of  conversation, 
however. 

The  W.  G.  Walz  Co.,  of  El  Paso,  Texas,  have 
evidently  worked  the  talking  machine  in  their 
territory  very  thoroughly.  They  say  that  they 
have  a  dealer  for  either  the  Victor  or  Edison 
line,  or  both,  in  every  town  of  300  people  or 
more  within  a  radius  of  600  miles  of  El  Paso. 

E.  C.  Plume,  western  wholesale  manager  for 
the  Columbia  Phonograph  Co.,  returned  on  Fj  i 
day  from  a  flying  trip  to  headquarters  in  Nh\v 
York.  Mr.  Plume  was  very  much  pleased  to  find 
that  President  Easton  is  rapidly  recovering  from 
the  effects  of  his  recent  accident. 

The  new  ivory  needle  for  disc  machines  prom- 
ises to  become  an  important  factor  in  the  trade. 
Large  local  dealers  who  are  handling  it  report 
that  it  is  giving  satisfaction  to  their  customers. 
The  makers.  The  Baldwin  Mfg.  Co.,  122  Monroe 
street,  have  perfected  attachments  for  both  Co- 
lumbia and  Victor  machines,  which  are  instantly 
attachable  and  removable  and  hold  the  ivory 
needle  firmly  in  place. 

Charles  G.  Myers,  who  was  recently  made  man- 
ager of  the  Aurora  store  of  James  I.  Lyons,  has 
increased  the  business  materially  since  he  took 
hold. 

C.  F.  Crane,  well  known  to  the  piano  trade  of 
the  West,  and  formerly  representing  the  Krell 
Auto-grand  and  later  the  Playola  Co.,  has  been 
made  sales  manager  of  the  United  States  Music 
Co.,  manufacturers  of  perforated  music.  The 
company  have  met  with  great  success  in  cutting 
music  for  electric  pianos.  "The  electric  piano 
proposition  presents  greater  difficulties  to  the 
music  roll  cutter  than  one  not  acquainted  with 
the  fact  would  imagine,"  remarked  Mr.  Freisted, 
of  the  company.  "We  have  found  it  necessary  to 
make  special  music  for  each  of  the  well-known 
electric  pianos,  the  various  instruments  requir- 
ing not  only  different  widths,  but  also  paper  of 
different  textures.  It  has  required  a  great  deal 
of  experimenting,  but  we  have  the  satisfaction 
now  of  knowing  that  we  can  furnish  music  ex- 
actly adapted  to  the  peculiarities  of  any  electric 
player."  Now  that  the  company  have  moved  to 
their  new  factory  at  Milwaukee  and  Western 
avenues,  they  are  preparing  to  greatly  increase 
their" output  and  the  scope  of  their  operations. 

B.  Feinberg  returned  last  week  from  his  east- 
ern wedding  trip.  While  in  New  York  he  made 
arrangements  with  F.  Engelhardt  &  Sons  for  the 
Illinois  State  agency  for  the  Peerless  electric 
coin-operated  piano,  and  a  shipment  of  the  well- 
known  instruments  is  now  on  the  way.  The  line 
will  be  shown  at  6  Madison  street.  Mr.  Feinberg 
will  have  a  capable  assistant  in  the  person  of 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 

Record 

Racks 


RECORD  CABINETS 

SPRINGS  for  all  makes  and  sizes 


**TIZ-IT"  T''*  All-Metal  Horn  Connec- 
*         *         tion  for  Cylinder  Machines 


JAMES  I.  LYONS 

192-194  Van  Buren  Street 
CHICAGO 


P.  p.  Bender,  who  was  formerly  connected  with 
the  Chicago  agency  of  the  Peerless,  and  ha^ 
been  at  the  factory  at  St.  Johnsville,  N.  Y.,  for 
the  past  six  months  thoroughly  posting  himself 
on  the  construction  of  the  instruments. 


GROWTH  OF  "TALKER"  INDUSTRY 


Has  Been  Remarkable  in  Every  Way — Its  In- 
fluence in  an  Educational  Way — Its  Merits 
Acknowledged  the  World  Over. 


In  a  recent  article  under  the  caption  of  "Operas 
at  Home,"  the  Milwaukee  (Wis.)  Journal  dwelt 
at  length  upon  the  increasing  popularity  of  the 
talking  machine  in  the  home,  having  the  follow- 
ing to  say,  in  part: 

"The  growth  of  the  talking  machine  business 
during  the  last  decade  has  been  marvelous  in- 
deed. A  few  years  ago  talking  machines  were 
handled  chiefly  by  musical  instrument  stores  as 
a  mere  novelty.  To-day,  these  same  stores  de- 
rive a  large  part  of  their  revenue  from  the  talk- 
ing machine  business,  and  many  large  institu- 


A.D.GEISSLER 

General  Manager., 


Cable  Address  TALKMACH 


Long  Oirtance Telephones  CENTRAL  {  |^34 


72-74  WABASH  AVE. 


Chicago 


Records 


If  this  letter-head  does  not  greet  you  regularlj^  when  you  open  your 
mail,   write  us  and   return  mail   will  bring  you  interesting  news. 

The  Talking  Machine  Co. 


22 


THE  TALKING  MACHINE  WORLD. 


tiona  have  sprung  up  that  relj'  solely  upon  this 
commodity.  The  great  popularity  which  the 
talking  machine  has  attained  is  due  largely  to 
the  perfection  to  which  the  instrument  has  been 
brought  and  to  the  fact  that  the  talking  machine 
satisfies  an  inborn  longing  for  good  music. 

"The  industry  has  developed  certain  marked 
characteristics.  One  of  the  most  obvious  of  these 
is  the  largely  increased  demand  among  people 
of  refinement  and  means.  But  by  far  the  most 
important  characteristic  is  the  rapidly  growing 
popularity  of  the  records  of  a  better  class  of 
music. 

"It '  is  an  interesting  study  for  the  merchants 
£elling  records  to  note  the  stages  of  development 
through  which  the  talking  machine  owner  passes. 
The  first  records  are  bought  to  amuse  only.  The 
mere  novelty  of  song  and  speech  suffices.  In 
this  primary  stage  the  favorite  selections  are 
comic  songs,  martial  strains  and  dance  music. 
After  a  few  months  the  desire  for  better  music 
becomes  apparent.  The  purchaser  now  shows  an 
interest  in  operatic  music  and  selections  from 
the  masters.  In  every  case  the  change  is  always 
in  an  upward  direction,  which  is  perfectly  na- 
tural for,  as  all  faculties  are  developed  through 
exercise,  the  sense  of  musical  appreciation  is  at 
first  stimulated  and  then  becomes  discriminating, 
leaning  tow-ard  the  higher  order  as  the  sense  is 
developed.  While  there  have  been  musicians  of 
note  who  in  the  past  may  have  rebelled  against 
the  mechanical  reproduction  of  music,  there  is  at 
present  no  doubt  of  the  important  part  the  talk- 
ing machine  is  playing  in  elevating  the  musical 
sense  of  the  world's  inhabitants.  This  develop- 
ment of  the  musical  taste,  through  the  medium 
of  the  talking  machine,  is  especially  noticeable 
in  children,  and  in  no  other  way  can  the  child's 
musical  education  be  so  cheaply  and  thoroughly 
obtained.  Dealers  are  placing  these  machines 
In  homes  on  an  easy  payment  plan. 

"That  the  popularity  of  the  talking  machine  is 
not  confined  to  the  poor  is  best  shown  by  the 
fact  that  many  of  the  crowned  heads  of  Europe 
delight  in  listening  to  the  sound  reproductions 
of  these  marvelous  entertainers.    Kins  Edward 


of  England  has  a  machine  aboard  the  royal 
yacht.  The  king  and  queen  of  Spain  each  have 
their  instruments  and  spend  many  happy  hours 
in  the  romantic  halls  of  the  palace  in  Madrid 
listening  to  the  melodious  strains  of  the  masters 
of  music.  The  shah  of  Persia  is  quite  an  en- 
thusiast. He  possesses  many  of  the  largest  and 
smallest  talking  machines  extant.  The  su;tan  ot 
Turkey  also  whiles  awaj'  many  a  happy  hour 
listening  to  the  sweet  strains  of  music.  When 
talking  machines  were  first  introduced  in  Tur- 
key they  created  quite  a  serious  discussion.  Many 
claimed  that  it  was  a  sacrilege  for  a  good  Mussel- 
man  to  listen  to  this  device  of  the  evil  one,  but 
all  superstitious  opposition  is  now  swept  away 
and  quite  a  healthy  trade  in  the  machines  is  car- 
ried on  with  the  Ottoman  empire." 


CADY  SECTIONAL  CABINETS 


Are  Destined  to  Prove  Most  Popular  Witli  tlie 
Trade — Something  of  Their  Individual  Fea- 
tures Set  Forth. 


The  Cady  Cabinet  Co.,  Lansing.  Mich.,  have 
put  on  the  market  an  entirely  new  and  original 
style  of  cylinder  record  cabinet,  namely,  the  Sec- 
tional Cabinet,  illustrated  herewith,  which  makes 
it  possible  for  the'' talking  machine  owner  to  start 
■with  one  or  two  sections,  sufficient  for  a  limited 
supply  of  records  and  as  his  stock  increases  more 
sections  may  be  added  as  needed.  Only  the  best 
quarter-sawed  oak  is  used  in  the  construction 
of  these  cabinets.  All  rarts  are  hand  rubbed 
and  polished,  the  drawer  bottoms  are  three-ply 
veneered  and  are  equipped  with  strong  paste- 
board pegs.  The  idea  of  the  folding  shelf,  which 
can  be  attached  at  any  time,  however,  is  only  to 
be  used  when  the  cabinet  becomes  too  high  for 
placing  the  machine  on  top. 

The  cabinet  has  proved  an  immediate  success 
wherever  shown,  and  so  strong  has  the  demand 
for  them  become  that  the  large  stock  prepared 
by  the  company  for  the  spring  trade  was  entirely 
exhausted  in  a  fortnight  after  the  first  sjmples 


THE   CADY    SECTIOXAL  C.U5INET. 

were  sent  out,  and  the  Cady  factory  has  been 
pushed  to  capacity  to  turn  out  the  sectional  cabi- 
nets in  sufficient  quantity  to  keep  up  with  orders. 


"NOES"  THAT  LEAD  TO  SAFETY. 


A  commercial  man  while  in  Xew  South  Wales 
not  long  ago  copied  the  following  from  a  placard 
suspended  in  the  window  of  a  small  shop: 
"If  I  rest  I  rust. 
If  I  trust  I  bust; 

Therefore — ■ 
No  rest,  no  rust, 
No  trust,  no  bust. 
Four  "Noes"  that  indicate,  as  plain  as  the  nose 
on  a  man's  face,  the  road  that  leads  to  safetv. 


Cheap  goods  at  low  prices  win  sales;  good 
goods  at  fair  prices,  customers.  The  quality  is 
remembered  after  the  price  has  been  forgotten. 


If  you  have  a  stock  purchased  at  high  cost 
and  wish  to  realize  on  it — advertise. 


The  Fibre  Needle  has 
secured  for  us  nearly 
i,ooo  new  customers 
and  a  sale  approximat- 
ing 15,000  every  day." 


Fibre 
Needles 


PATENT  ISSUED 
NOVEMBER   12,  1907 


The  above  is  from  an  advertisement  in 
the  Chicago  daily  papers,  by  one  of  the 
largest  dealers  in  the  country. 

THIS   TELLS   THE  STORV! 

Write  for  samples  and  full  information 


No  Scratching 
No  Rasping 
No  Blasting 


B.  &  H.  Fibre  Mfg.  Go. 

208  East  Kinzie  Street,  Chicago 


Records 
Good  Forever 


THE  TALKING  MACHINE  WORLD. 


23 


TRADE  HAPPENINGS  IN  PHILADELPHIA 


Business  on  Healthy  Basis — Jobber  Believes  Too  Many  Non-Salable  Records  Are  Placed  on  the 
Market — Weymann  &  Sons'  Display — Buehn  &  Bro.  Secure  Agency  for  Edison  Business 
Phonograph — High  Class  Goods  in  Demand  at  Penn  Store — Erwin  Says  American  Public 
Is  Being  Educated  by  The  Talker — Columbia  Opera  Records. 


(Special  to  The  Talking  Maeliine  World.) 

Philadelphia,  Pa.,  April  10,  1908. 

The  talking  machine  business  in  this  city  and 
surrounding  territory  showed  quite  a  favorable 
increase  during  the  early  part  of  March,  but, 
as  is  always  the  case  during  the  Lenten  season, 
it  has  fallen  off  toward  the  last  of  the  month, 
and  while  April  has  been  fair,  jobbers  and  deal- 
ers are  not  looking  for  much  until  after  Easter. 
This  is  very  far  from  discouraging,  however,  as 
general  conditions  have  greatly  improved,  with 
collections  very  fair.  Dealers  who  were  com- 
pelled to  give  notes  have  been  meeting  them 
promptly  on  the  day  of  maturity;  in  turn  the 
jobbers  (who,  it  might  be  well  to  state  here, 
have  more  ready  money  now  on  hand  than  in 
many  months)  were  enabled  to  discount  all  bills 
with  the  factories. 

A  subject  much  discussed  in  trade  circles 
here,  and  one  which  is  probably  of  more  or  less 
general  interest,  is  the  issuance  by  the  factories 
of  a  specified  number  of  records  each  month  re- 
gardless of  the  season  of  the  year  or  the  quality 
of  selections  obtainable  or  chosen  for  exploita- 
tion. In  speaking  of  this  one  jobber  said: 
"There  are  a  number  of  things  that  I  believe 
should  be  changed  by  the  factories,  and  one  in 
particular  which  under  the  present  conditions 
is  doing  both  jobbers  and  dealers  a  great  deal 
of  harm.  I  speak  of  the  putting  out  by  the  fac- 
tories of  too  many  non-salable  records  simply 
for  the  sake  of  a  showing  or  to  keep  to  a  speci- 
fied number  regardless  of  the  season.  For  in- 
stance, in  the  fall  and  winter,  when  the  theaters 
are  all  open  and  well  patronized,  there  is  bound 
to  be  "a  larger  call  and  demand  for  a  larger 
variety  of  records  than  in  the  summer  or  even 
late  spring,  when  the  public  devotes  its  atten- 
tion more  to  outdoor  recreation.  For  the  same 
reason  there  are  always  more  popular  songs  to 
choose  from  in  the  former  period.  Therefore,  in 
marketing  the  same  number  of  records  the  year 
round,  what  is  bound  to  and  is  happening?  In 
the  winter  it  is  often  the  case  that  the  selections 
are  too  few,  while  in  the  spring  and  summer  the 
reverse  is  always  true.  The  consequence  is  that 
jobbers  and  dealers,  but  most  emphatically  the 
former,  sees  his  stock  of  dead,  non-salable  stuff 
steadily  increasing.  He  knows  when  ordering  it 
what  is  bound  to  happen,  but  because  it's  listed 
he's  got  to  have  the  goods.  Now,  it  strikes  me 
that  if  the  men  higher  up  would  just  split  things 
up  a  little,  come  on  us  a  little  heavier  when 
business  is  good  and  help  us  instead  of  hindering 
when  it  is  light,  they  would  be  working  more  not 
only  for  the  betterment  of  the  trade  in  general, 
but  themselves,  too,  which,  after  all,  amounts 
to  the  same  thing."  Another  suggestion,  whicn 
seems  just  and  practical,  was  that  when  a  manu- 


THAT  LATEST  SONG  HIT 

they're  all  asking  for  will  be  out  first  on 


■'1 

TTDTsrR'orri'gr' 


RECORDS 


I 


Barrels  of  them  at  your  disposal.  Write 
for  catalogue. 

F.BULLENKAMP 

New  York  Jobber    922  Columbus  Ave. 

Rapke's  Labels  Now  in  Stock 


facturer  contemplates  bringing  out  any  new 
style  machines,  jobbers  should  be  notified  con- 
fidentially some  time  before  dealers.  The  rea- 
sons for  this  are  obvious.  Only  too  many  of 
the  latter  order  from  hand  to  mouth,  and  the 
minute  one  of  these  hear  of  a  new  model,  tne 
first  thing  he  does  is  to  inform  his  customers, 
prospective  and  otherwise,  of  the  change.  What 
is  the  consequence?  They  naturally  want  the 
latest.  You  couldn't  sell  them  the  older  styles. 
The  dealer  doesn't  mind  this;  he  has  none  to 
work  off.  It's  the  jobber,  however,  who  is  up 
against  it. 

One  of  the  features  at  the  House  Furnishing 
Show  which  was  held  in  this  city  during  the 
week  of  April  6,  at  Horticultural  Hall,  was  the 
handsome  exhibit  of  H.  A.  Weymann  &  Sons, 
the  well  known  talking  machine  jobbers.  It 
consisted  of  demonstrations  of  the  Victor  Vic- 
trola  and  Edison  Ideal  phonograph,  the  other 
lines  exhibited  by  them  being  their  own  line  of 
"Weymann  Keystone  State"  violins,  mandolins, 
guitars,  and  banjos,  Weymann  pianos,  and  sheet 
music.  This  company  occupied  space  47,  which, 
though  one  of  the  best,  did  not  prove  half  large 
enough  to  handle  the  large  crowds  that  were 
drawn  by  their  display  and  attractive  musical 
program. 

Louis  Buehn  &  Bro.,  of  this  city,  reported  trade 
as  very  satisfactory.  This  company  have  taken 
on  the  sole  agency  here  for  the  National  Phono- 
graph Co.'s  commercial  machine,  and  are  doing 
a  regular  land  oflice  business.  Trust  them  to 
know  a  good  thing  when  they  see  it,  and  the 
ability  and  push  to  drive  it  through  on  the 
jump. 

The  Penn  Phonograph  Co.  are  enjoying  an 
especially  lively  demand  for  high-class  goods. 
The  call  for  Red  Seal  records  keeps  them  busy 
filling  the  orders.  In  this  line  the  new  sextet 
from  "Lucia"  is  taking  the  palm.  Though  re- 
tailing at  $7,  and  beyond  the  sane  purchasing 
limit  of  the  ordinary  buyer,  so  wonderful  is  the 
tone  quality  of  this  record  that  few  indeed  who 
can  raise  the  price  can  tear  themselves  away 
without  carrying  it  along  with  them. 

Both  Edison  and  Victor  lines  made  a  good 
showing  at  the  house  of  C.  J.  Heppe  &  Son  last 
month.  "As  with  others,  the  demand  to-day," 
said  Mr.  Erwin,  in  a  chat  with  The  World, 
"seems  to  verge  toward  better  machines  and  bet- 
ter music,  which  I  believe  is  due  to  the  fact 
that  the  American  public  is  fast  being  educated 
by  the  'talker.'  Primarily  not  a  musical  race, 
the  taste  for  high-class  music  is  rapidly  spread- 
ing, the  cheap  ragtime  giving  place  to  light  or 
grand  opera,  which,  of  course,  is  a  step  forward 
not  only  from  the  educational  standpoint,  but 
what  is  more,  to  the  point  with  us,  from  that  of 
profit.  For  there  is  no  question  that  the  better 
the  grade  of  goods,  the  more  profitable  are  the 
sales." 

The  Columbia  Phonograph  Co.  had  a  very 
satisfactory  report  to  make  regarding  March 
business,  a  new  and  interesting  feature  of  which 
was  the  large  demand  for  their  line  of  Fonotipia 
records.  This  company  are  making  a  special 
hit  with  those  numbers  made  by  Hammerstein's 
"song  birds,"  the  reason  being  that  since  the 
opera  king  has  decided  to  build  a  large  theater 
here,  anything  connected  with  his  "stars"  aroused 
intense  interest. 

Writing  from  Frankfort-on-the-Main,  Germany, 
undeT  date  of  March  16,  A.  P.  Petit,  general  man- 
ager of  the  Zed  Co.,  New  York,  says  to  The 
World:  "Talking  machine  business  good.  Nov- 
elties aplenty.  Competition  the  life  Of  trade. 
Discs  are  the  biggest  sellers;  this  I  have  found 
in  every  city."  Later  A.  P.  was  heard  from  at 
Berlin  and  Nauheim,  where  he  was  taking  the 
"waters." 


Whose  Fault? 


When  a  customer  comes  into  a 
store  and  can't  get  what  he  wants, 
the  dealer  generally  blames  it  on 
the  jobber — the  goods  are  ordered 
but  haven't  arrived. 

Then  the  jobber  blames  it  on  the 
maker,  and  the  maker  on  someone 
else.  It's  always  the  other  fellow. 
And  by  the::  time  the:  explanations 
are  over  the  cttstomer  is  out  of 
sight. 

Suppose  the  delay  ,is  the.  jobber's 
fault!  Isn't  that  the  dealer's  fault? 
If  you  blame  your  jobber  for  not 
being  able  to  give  you  what  you 
want,  you  surely  haven't  any  kick 
coming  if  your  customer  blames 
you  for  the  same  reason !  And  the 
..customer  is  right. 

He  wants  what  he  wants  when 
he  wants  it.  He  isn't  interested  in 
your  tale  of  woe — he  wants  the 
goods.  And  if  he  can't  get  them 
from  you,  he'll  get  .them  frorn  some 
other  dealer.  " 

That's  the  thing  for  .you  to  do, 
too.  If  you  can't  get  goods 
promptly  from  one  jobber,  try  an- 
other. Try  us.  We  have  a  com- 
plete line  of  Victors  and  Victor 
records,  record  cabinets,  trumpet 
horns,  English  needles,  fib^r  cases 
and  all  other  .specialties — and.  we-, 
ship  every  order  the  very  same  day- 
it  reaches  us. 

Don't  wait  until  your  jobber  falls 
down  again  and  drags  you  with 
him  before  getting  -our  catalogue. 
Write  for  it  today  and  we'll;  send 
it  by  return  mail. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


24 


THE  TALKING  MACHINE  WORLD. 


JUST  A  LiniE  REGM- 
PHONE  TALK  WITH  YOU 

Of  Course  You  Know  The  REGINAPHONE. 


CH  It  is  one  of  the  popular  members  of  the  large 
and  popular  Regina  family. 

C||  It  is  a  family,  too,  which  is  known  all  over  the 

world  and  there  has  never  been  any  race  suicide 

theories  applied  to  the  Regina  family. 

<JI  It  is  being  steadily  augmented  each  year  by 

the  advent  of  some  new  and  captivating  Regina 

youngster. 

<]i  The  REGINAPHONE  takes  high  rank  and  at 
once  sprang  into  trade  popularity. 
CII  It  is  a  talking  machine  and  music  box  combined. 
(H  It  has  all  the  attraction,  force  and  reliability  of 
the  Regina  music  boxes  together  with  the  best 
talking  machine  mechanism  and  the  best  motor 
that  can  be  found  in  any  talking  machine  no 
matter  how  much  money  you  pay  for  it. 
<J(  These  are  plain  facts  and  we  stand  ready  to 
prove  the  truth  of  every  assertion  which  we  make. 
Take  our  word  for  it,  it  will  pay  you  to  send  an 
invitation  to  have  the  REGINAPHONE  pay  you 
a  visit.  You  will  be  in  need  of  frequent  visits  after 
that  for  every  visit  will  pay  you  dollars. 
(Jl  We  will  be  glad  to  supply  you  with  any  further 
Reginaphone  information  that  you  desire. 
CH  Write,  and  write  now,  because  delays  are  some- 
times dangerous  and  in  this  case  you  are  delaying 
money  making. 


IHf 


Manufacturers  of  Regina  Music  Boxes,  Reginaphones,  Reginapianos' 
Regina  Chime  Clocks,  Sublima  Pianos,  Automatic  Talking 
Machines  and  Coin  Operated  Instruments.  Distributors 
of  Victor  Talking  Machines  and  Edison 
Phonographs  and  Records. 

Main  Office  and  Factory,  Railway,  N.  J. 

Broadway  and  17th  Street,  New  York  2,59  Wabash  Avenue,  Chicago 


THE  TALKING  MACHINE  WORLD. 


25 


GRINNELL  BROS/  NEW  STORE. 

One  of  the  Most  Completely  Equipped  in  the 
Central  West — Fourteen  Rooms  Alone  for 
Talking    Machines — Formal  Opening  Later. 


(Special  to  The  TalklDg  Machine  World.) 

Detroit,  Mich.,  April  6,  1908. 

Grinnell  Bros,  took  possession  of  their  mag- 
nificent new  building  on  March  28,  and  are  now 
comfortably  settled  in  their  new  home.  The 
building  contains  seven  floors,  and  is  one  of  the 
most  modern  and  best  Equipped  in  this  section 
of  the  country,  being  in  marked  contrast  to  the 
little  frame  Grinnell  building  of  1882. 

The  basement  and  first  floor  are  all  complete, 
and  it  will  be  difficult  in  this  or  any  other  coun- 
try to  find  more  elaborate  quarters  for  the  dis- 
play of  talking  machines.  Fourteen  rooms  have 
been  set  aside  on  the  basement  floor  for  show- 
ing these  musical  devices,  which  have  become  so 
popular  in  the  last  few  years.  The  floor  also 
has  a  capacity  for  200,000  records,  and  every 
particle  of  the  space  will  be  needed. 

On  the  main  floor  are  the  business  offices  of 
the  concern,  the  miscellaneous  display  of  musical 
instruments  and  the  sheet  music  section.  In 
this  department  are  560,000  copies  of  sheet  music 
and  in  the  storerooms  160,000  copies  more,  prac- 
tically everything  in  music  of  prices  from  10 
cents  to  $20  a  copy. 

Thirty  rooms  are  given  over  to  the  display  of 
pianos;  there  is  a  music  roll  library  containing 
30,000  rolls,  located  on  the  fifth  floor,  and  a 
special  display  of  the  celebrated  Welte-Mignon 
has  been  arranged  on  the  fourth  floor. 

For  some  time  to  come  Grinnell  Bros,  will 
have  two  stores  on  Woodward  avenue,  and  be- 
sides their  establishments  in  this  city,  the  firm 
have  seventeen  branch  stores  in  the  largest  cities 
of  Michigan  and  one  branch  at  Madison.  Their 
sales  last  year  exceeded  more  than  $2,000,000, 
which  most  emphatically  tells  the  story  of  enter- 
prise and  success. 


GREAT  VICTOR  SHOWING. 


Orders  for  Machines  and  Records  Show  Phenom- 
enal Increase  for  March  as  Compared  With 
February. 


The  Victor  Talking  Machine  Co.,  under  recent 
date,  sent  out  a  most  gratifying  document  to  the 
trade  in  which  they  referred  to  the  "March  of 
Prosperity,"  and  said:  "March  was  a  month  to 
be  thankful  for,"  and  then  added  this  cheery 
information : 

"Machines — Received  orders  for  twice  as  many 
machines  in  March  as  we  shipped  in  the  whole 
month  of  February. 

"Records — Received  orders  for  75  per  cent, 
more  records  in  March  than  we  shipped  the 
whole  month  of  February. 

"Cancellations — Almost  none  (only  46  ma- 
chines) for  entire  month. 

"Dealers  'Get  Busy' — Don't  live  from  hand  to 
mouth  any  longer.  Put  in  a  stock  and  go  after 
some  of  that  money  that  everybody  in  the  coun- 
try has — a  Victor,  properly  shown,  will  take  it 
from  them." 


HE  COULDN'T  "LEARN"  HIM. 


"The  president  of  a  great  house  employing 
many  traveling  men,"  said  a  business  expert, 
"appropriated  a  large  sum  to  be  invested  in  the 
education  of  his  corps  of  salesmen,  and  equip- 
ment of  a  class  in  scientific  salesmanship.  A 
few  weeks  after  the  study  had  been  installed 
he  went  to  one  of  his  salesmen  and  inquired 
how  he  was  getting  along  with  the  work.  The 
reply  was:  'The  author  of  that  course  don't 
know  anything  about  our  line.  He  can't  learn 
me  nothing!'  And,  sure  enough,  he  could  not. 
When  selling  goods  that  salesman  just  opened 
his  mouth  and  let  come  out  of  it  what  would, 
and  it  was  generally  filled  with  air." 


Spring  is  in  the  air,  and  it  is  the  time  for  the 
manufacturer,  jobber  and  dealer  to  assume  the 
dress  of  optimism. 


RECORDS  OF  INDIAN  MUSIC. 


Native  Songs  Preserved  by  the  Phonograph — 
Miss- Fletcher  Finds  In  the  Music  of  the  Red 
Men  Resemblances  With  Modern  Composers, 
Including  Wagner — Much  Power  of  Expres- 
sion in  the  Melodies. 


The  phonograph  has  recently  been  used  by  the 
Bureau  of  Ethnology,  in  Washington,  D.  C,  to 
register  the  native  songs  of  the  Indians.  Several 
hundred  songs  have  thus  been  obtained  and  it 
is  designed  to  secure  the  most  complete  record 
possible  of  the  vanishing  melodies.  These  In- 
dian songs  as  transcribed  from  the  phonograph 
records  have  elicited  the  interest  not  only  of 
scientists  but  of  professional  musicians  as  well. 
Credit  for  the  records  is  due  to  Miss  Alice 
Fletcher,  an  emplioye  of  the  bureau,  who  for  a 
number  of  years  has  interested  herself  in  tlie 
subject  of  Indian  music. 

In  the  records  of  the  talking  machine  Indian 
music  has  for  the  first  time  been  recorded  in  a 
satisfactorily  authentic  manner  and  the  tran- 
scriptions which  have_  been  made  from  them  are 
scientifically  accurate.  The  Indians  have  no 
musical  notation  and  apparently  no  theories  of 
music.  Their  songs  are  handed  down  by  tradition 
and  the  phonograph  will  be  of  great  value  in 
perpetuating  them. 

"Contrary  to  what  I  have  found  to  be  a  gen- 
eral impression  among  those  ignorant  of  the 
subject,"  said  Miss  Fletcher,  '  the  songs  of  the 
Indians  are  not  meaningless  chants,  devoid  of 
sweetness,  power  and  expression.  The  Indian  is 
a  natural  musician.  On  transcribing  a  number 
of  these  songs,  for  instance,  a  striking  circum- 
stance was  noted,  namely,  the  use  of  the  major 
chords  of  the  over  third  and  under  third.  As 
you  probably  know  this  is  one  of  the  most  not- 
able characteristics  of  our  modern  romantie 
composers. 

"We  find  more  or  less  oi  it  in  Beethoven  and 
Schubert,  still  more  in  Schumann  and  Chopin, 
most  of  all  in  Wagner  and  Liszt.  This  fact 
ffhows,  I  believe,  that  the  great  romantic  write. s 
in  going  outside  of  the  accepted  harmonic  limits 
made  a  genuine  discovery  of  natural  harmonic 
relations.  This  has  long  been  the  belief  of  a 
number  of  musicians,  but  these  Indian  songs 
afford  strong  confirmation  of  the  justness  of  the 
theory,  for  whatever  else  they  are  there  can  be 
no  question  that  they  are  absolutely  natural. 

"What  may  be  called  opening  of  the  Wa-wan 
or  Pipe  of  Peace  choral  reminds  one  strongly  of 
numerous  passages  in  Wagner.  Yet  it  is  perhaps 
more  daring  than  any  of  that  master's  composi- 
tions, for  it  is  a  twelve  measure  song,  beginning 


in  B  flat  and  ending  in  C.  Surely  this  composi- 
tion is  worthy  of  the  attention  of  every  student 
of  harmony  as  well  as  of  the  scientist.  It  seems 
a  bold  statement  to  make,  but  it  is  one  amply 
justified,  that  all  melodic  and  harmonic  resources 
to  be  found  in  our  music,  especially  the  most 
modern  and  advanced,  are  also  to  be  found  in 
this  primitive  music  among  a  people  who  have 
no  musical  notation,  no  musical  theories,  no 
systematized  scientific  knowledge  of  it. 

"Nor  is  it  in  harmony  alone  that  this  Indian 
music  reminds  us  of  the  present  day  ultra  ro- 
manticists as  well  as  older  masters.  The  Indian 
rhythms  are  frequently  as  complicated  and  diffi 
cult  as  any  to  be  found  in  the  works  of  Schu- 
mann and  Chopin.  I  -have,  for  example,  songs 
simulating  precisely  the  rhythm  of  some  of 
Mendelssohn's  'Songs  Without  Words,'  as  well 
as  of  compositions  by  Schumann  and  pieces  of 
the  modern  and  most  advanced  school.  One 
rhythmic  peculiarity  of  some  of  the  songs  is  the 
frequent  use  of  a  short  note  on  the  drumbeat  or 
emphatic  portion  of  the  measure,  exactly  such  as 
we  find  employed  in  ancient  Scotch  music. 

"Every  tribe  has  hundreds  of  original  songs 
which  are  its  heritage.  Many  of  them  have  been 
handed  down  through  generations  and  not  only 
embody  the  feeling  of  the  composer  but  record 
some  past  event  or  experience  among  the  tribe 
or  clan.  The  people  treasure  them  and  great 
care  is  taken  to  transmit  them  accurately. 

"We  with  our  written  music  have  a  mechanical 
device  by  which  a  tone  may  be  uniformly  pro- 
duced, as  by  the  vibrations  of  a  chord  of  given 
length  and  tension,  this  tone  becoming  the  stan- 
dard by  which  all  others  can  be  regulated.  The 
Indians  have  no  such  mechanism  for  determining 
a  pitch,  and  there  is  no  uniform  key  for  a  song, 
which  can  be  started  on  any  note  suitable  to  the 
singer's  voice. 

"Yet  the  songs,  as  is  shown  conclusively  by 
some  of  the  phonographic  records  which  have 
been  obtained  from  different  singers,  are  repeated 
without  any  material  variation.  Men  with  good 
voices  take  pride  in  accuracy  of  singing,  and 
often  have  in  their  memories  several  hundred 
songs,  including  many  from  tribes  with  the  mem 
bers  of  which  they  have  exchanged  visits. 

"The  Indians  did  not  object  tO'  having  the 
music  of  some  of  their  solemn  ceremonial  rites 
reproduced  by  the  phonograph,  but  on  the  con- 
trary were  kind  enough  to  accede  to  my  requests 
for  the  obtaining  of  good  records.  Perhaps  that 
of  the  Calumet  or  Wa-wan  ceremony  is  the  most 
notable  of  these  specimens  of  what  may  be  called 
Indian  sacred  music. 

"The  music  is  dignified  and  impressive 
throughout,  in  some  parts  strikingly  beautiful. 


Grinnell  Bros. 


Tbe  New  $200,000 

Grinnell  Building 


Conceded  to  be  the  most 
beautiful  and  best  equipped 
Music  House  in  the  U.  S. 


DETROIT,  MICH. 


Largest  Michigan  Jobbers  oi  the  complete 

EDISON  §od  VICTOR 


Lines,  including  Records  and  Accessories 

We  have  everything  in  SUNDRIES,  including:  AUTOMATIC 
STOPS,  REPEATING  ATTACHMENTS,  HORN  CONNECTIONS, 
CRANES.  TONE  MODIFIERS,  BRUSHES,  ETC. 

No  annoying  delays  il  you  order  from  us.  All 
orders  filled  same  day  received. 

We  carry  every  Record  listed  by  the  Edison  and  Victor  Co.'s. 
Not  one  of  each,  but  dozens,  yes,  hundreds  each  of  the  more  popular 
numbers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  Edison  Dealer  in  our  territory  com- 
municate with  us  and  learn  of  something  very  much  to  your  advan- 
tage and  profit.    Address :— 


GRINNELL  BROS., 


Grinnell  Building 
DETROIT,  MICH. 


26 


THE  TALKING  MACHINE  WORLD. 


although  the  phonograph  has  not  been  as  suc- 
cessful here  as  in  instances  in  -which  a  single 
singer  has  made  the  record.  An  accurate  tran- 
script has,  ho-wever,  been  made  from  the  ma- 
chine of  this  wonderful  melodic  expression  ol 
'Peace  on  earth,  good  will  toward  men.'  " 

It  is  interesting  to  hear  Miss  Fletcher  tell 
how  she  came  to  acquire  an  interest  in  Indian 
music.  "The  first  occasion,"  she  says,  "on  which 
I  attended  one  of  their  ceremonies  I  was  cer- 
tainly not  favorably  impressed  with  the  music. 
Jndeed,  I  was  nearly  frightened  to  death  by  the 
whole  arrangement,  savage  and  barbarous  in  the 
extreme  to  my  uninitiated  eyes  and  ears.  Con- 
cerning the  music  I  gleaned  the  impression  that 
while  it  might  possess  a  certain  degree  of  simple 
rhythm  it  had  little  melody,  the  few  tones  being 
iterative  and  almost  if  not  quite  lacking  in  ex- 
pression. But  some  songs  which  I  had  heard 
before  this  did  not  support  this  conclusion. 

"While  I  was  living  among  my  Indian  friends 
I  was  stricken  with  a  severe  illness  and  lay  for 
months  ministered  to  largely  .by  my  companions 
of  the  Omaha  tribe.  As  I  was  thus  shut  in  from 
all  the  world,  the  Indians  coming  and  going  about 
me  in  their  affectionate  solicitude,  I  would  ask 
them  to  sing  to  me.  Because  I  was  weak,  I  sup- 
pose, they  sang  softly.  There  was  none  of  the 
distracting  drum,  and,  devoid  of  the  barbarous 
noise  which  had  displeased  me,  I  realized  the 
sweetness,  the  beauty  and  the  meaning  of  those 
wonderful  songs. 

"Color  and  dramatic  action  are  marked  quali- 
ties of  Indian  music.  Every  religious,  tribal  and 
social  ceremony,  as  well  as  personal  experience, 
is  expressed  in  the  melodies  and  there  is  hardly 
a  phase  of  life  that  does  not  find  in  a  manner 
of  speaking  its  representation  in  sound. 

"Strange  to  say,  the  funeral  song  is  expressive 
of  joy  and  hope.  That  of  the  Omahas,  of  which 
I  have  a  record  and  which  is  the  only  one  pos- 
sessed by  that  tribe,  suggests  in  its  major  strains 
sunshine,  birds  and  verdure  and  has  a  fleet, 
happy  movement.  Nevertheless  there  is  a  latent 
harmony  between  the  song  and  the  ceremony. 

"Music,  in  the  Indian's  belief,  has  power  to 


reach  the  unseen  world.  They  think  the  spirit 
of  the  dead  man  can  hear  the  song  as  it  leaves 
the  body,  and  the  glad  cadences  are  to  cheer  him 
as  he  goes  from  those  to  whom  he  was  attached 
on  earth,  the  mourners  showing  their  grief  by 
mutilating  their  bodies. 

"From  a  purely  scientific  standpoint  these 
phonographic  records  are  very  valuable.  The 
songs  of  the  Indian  give  us  an  interpretation  of 
his  character.  We  can  discern  from  these  mel- 
odic records  his  religious  nature,  his  attitude 
toward  the  unseen  powers  that  control  him. 

"In  a  way,  too,  they  are  a  revelation  of  his 
social  and  tribal  relations.  In  no  song  is  there 
mention  of  the  father  or  the  wife.  The  grand- 
father is  not  alluded  to  as  personal  kindred,  but 
as  one  whom  age  has  made  wise  and  fit  to  be 
trusted.  The  mother  is  only  indirectly  referred 
to,  but  the  sister  is  the  representative  of  the  fam- 
ily, and  personates  the  women  of  the  tribe  in 
many  songs. 

"The  explanation  for  all  this  is  found  in  the 
peculiar  structure  of  the  tribe  and  in  the  non- 
development  of  the  family  idea  as  we  understand 
it.  In  fact  the  only  recognized  relationship  is 
the  clan,  or  gens,  a  political  subdivision  of  the 
tribe. 

"Among  Indians,  with  few  exceptions,  the  wo- 
man carries  the  clan,  and  kinship  is  traced  only 
through  her,  the  children  being  counted  in  her 
clan  and  not  in  that  of  the  father.  As  a  man 
can  never  marry  in  his  own  clan,  he  must  be  as 
a  stranger  to  his  wife  and  to  his  own  children ; 
and  when  he  dies,  his  brothers  and  sisters,  who 
constitute  his  family,  are  his  heirs. 

"So  when  an  Indian  sings  of  his  home,  his 
sister,  with  whom  he  has  a  recognized  relation- 
ship, represents  that  home,  rather  than  the  wife 
and  children,  who  can  never  belong  to  him.  The 
Indian's  love  song  is  practically  a  song  without 
words,  consisting  of  unmeaning  syllables. 

"Friendship  is  a  common  theme  in  Indian 
songs.  There  are  no  songs  of  labor.  The  mys- 
tery song  has  a  peculiar  origin,  as  it  is  supposed 
to  come  to  the  composer  in  a  vision,  after  days 
and  nights  of  fasting  and  supplication.    The  rev- 


elation often  comes  in  the  form  of  some  animal, 
typifying  the  supernatural  agency  friendly  to  the 
supplicator,  and  in  praise  of  which  the  song  is 
composed. 

"Sometimes  the  revelation  is  the  same  to  dif- 
ferent persons,  and  in  this  case  the  ene  song 
becomes  common  property,  creating  a  bond  of 
fellowship  and  sympathy.  In  some  of  these 
songs  there  is  an  element  of  the  weird  that  is 
truly  impressive.  Indeed,  in  this  Indian  music 
I  am  sure  that  the  accomplished  composer  of 
to-day  can  find  a  vast  world  of  new  motifs." 


GODWIN  BECOMES  JOURNALIST. 


Earl  H.  Godwin,  an  assistant  in  the  Columbia 
Phonograph  Co.'s  advertising  department  and  for 
several  years  connected  with  the  firm's  leading 
New  York  store,  has  resigned  to  accept  a  position 
on  the  Washington,  D.  C.  staff  of  the  Baltimore 
Sun.  Mr.  GrOdwin,  who  is  also  a  son-in-lav7  of 
Edward  D.  Easton,  president  of  the  company, 
severed  his  connection  on  March  7.  The  good 
wishes  of  many  trade  friends  follow  Mr.  Godwin 
into  the  journalistic  field,  where  he  will  doubt- 
less make  his  mark,  as  he  is  a  writer  of  versatil- 
ity and  resourcefulness,  with  a  "nose  for  news." 


MORE  TALK-O-PHONE  SUITS. 


(Special  to  The  Talking  Mactiine  World.)  , 

Toledo,  0.,  March  30,  1908. 
Suits  for  $20,067.23  as  balance  due  on  two 
notes  have  been  filed  in  common  pleas  court  by 
the  Bank  of  California  against  the  Talk-O-Phone 
Co.  and  Albert  L.  Irish.  The  notes  were  for  |40,- 
000  and  $12,000,  given  respectively  Sept.  20,  1905, 
and  April  16,  1906. 


John  Buckhardt,  treasurer  of  the  General 
Phonograph  Supply  Co.,  New  York,  who  has 
been  severely  ill  with  hemorrhage  of  the  stomach 
for  over  a  fortnight,  is  slowly  mending.  Mr. 
Buckhardt  is  also  paying  teller  of  the  Germania 
Bank,  and  is  well  known  among  prominent  bank- 
ers and  financiers  of  the  metropolis. 


The  Wonderful  Orchestraphone 


(Patent  Applied  For) 


MAKES  THE  TALKING  MACHINE  PERFECT 


Takes  Place  of  Horn— Tone  Acoustically  Perfect— Pleas- 
ing to  the  Eye— Makes  a  Perfect  Hornless 
Talking  Machine 

The  ORCHESTRAPHONE  has  met  with  a  wonderful  success.  Its  many  good  qualities 
at  once  present  themselves  to  a  person  acquainted  with  the  principles  involved  in  the  Talking 
Machine. 

The  ORCHESTRAPHONE  has  been  designed  by  an  expert  Acoustician.  It  is  acoustically 
perfect  and  its  wonderful  tones  quickly  appeal  to  everyone. 

The  ORCHESTRAPHONE  can  be  easily  adjusted  to  any  Disc  Talking  Machine  and  con- 
veniently holds  in  its  chambers  enough  records  for  an  evening's  entertainment;  in  another 
chamber  all  the  other  accessories;  also  a  dust  proof  chamber  in  which  the  sounding  box  and 
record  are  operated,  free  from  any  outside  influences;  also  a  sound  amplifying  chamber  in 
which  the  sound  is  projected  and  amplified,  having  all  the  advantages  of  the  largest  horn  which 
may  be  adjusted  to  practically  eliminate  the  blasting  and  scratching  sound  so  objectionable  in 
the  Disc  Machine. 

Dealers  have  been  quick  to  see  the  value  of  the  ORCHESTRAPHONE 

as  a  last  seller  and  a  profit  maker.  They  sell  themselves.  It  has  more  points  of 
merit  than  have  ever  been  presented  in  a  talkmg  machine  accessory. 

Easy  to  adjust;  easy  to  operate.  Machine  can  be  started  and  stopped  quickly  and  con- 
veniently. 

The  "ORCHESTRAPHONE"  Retails  at  2  O  .  op 

USUAL   DISCOUNTS   TO   THE  TRADE 

When  ordering  state  make  and  style  of  machine  it  is  wanted  for. 


MANUFACTURED  BY 

THE  ORCHESTRAPHONE  CO. 

No.  815  Harrison  Street  KANSAS  CITY,  MO. 


The  "ORCHESTRAPHONE"  in  Posilion  for  Playing 


THE  TALKING  MACHINE  WORLD. 


27 


CONDITIONS  IN  CLEVELAND 

Are  Most  Encouraging — Factories  Opening  Up 
and  Talking  iVlachine  Houses  Feel  Trace  Im- 
petus— Some  Recent  Visitors  to  the  City — 
Columbia  Co.  in  New  Quarters — MciVlillin 
Concerts  Well  Attended — Bailey  Co.  Zon-o- 
phone  Distributers. 

.    (Special  to  The  Talking  Machine  World. ) 

Cleveland,  O.,  April  9,  1908. 

Taken  as  a  whole,  conditions  in  local  talking 
machine  circles  are  encouraging.  During  the 
past  month  trade  has  held  its  own,  and  in  some 
instances  a  good  per  cent,  of  increase  is  shoTvn. 

Business  generally,  in  all  industrial  lines,  is 
regaining  its  normal  condition,  and  dealers  note 
with  satisfaction  the  continual  return  of  old  cus- 
tomers from  the  ranks  of  mechanics  and  labor- 
ers, which  constitute  a  large  per  cent,  of  the 
trade. 

All  the  dealers  are  selling  records,  and  most 
of  them  are  kept  busy  as  they  have  been  during 
the  past  month.  The  machine  trade  is  reviving, 
and  a  number  of  sales  of  the  higher  priced  ones 
within  the  past  few  days  are  reported. 

A.  R.  Shade,  representative  of  the  Ball-Fintze 
Co.,  Newark,  O.,  was  in  the  city  a  few  days  ago. 
He  was  on  his  return  home  from  a  two  months' 
trip  through  this  section  of  the  Middle  West, 
and  stated  that,  all  things  considered,  he  found 
the  talking  machine  business  good,  that  dealers 
were  all  doing  well,  and  that  he  had  been  suc- 
cessful in  making  a  large  number  of  sales. 

The  Devineau  Biophone  Co.  are  now  busy  at 
their  factory  turning  out  the  attachment  in  large 
numbers.    Sales  are  reported  increasing. 

At  the  Gaumont  Chronophone  Co.'s  office,  on 
High  street,  it  was  stated  they  were  doing  a 
good  business  in  the  West,  but  no  particulars 
could  be  obtained. 

Daniel  G.  Williams,  representative  of  the  Udell 
Works,  manufacturers  of  talking  machine  cabi- 
nets, Indianapolis,  Ind.,  spent  several  days  in  the 
city  the  first  of  the  month  and  booked  several 
good  orders. 

The  Columbia  Phonograph  Co.  have  moved 
from  Ninth  street  to  420  Prospect  avenue,  corner 
of  Fourth  street  Bast,  a  more  central  location, 
and  affording  better  facilities.  The  new  store 
has  been  fitted  up  with  attractive  fixtures  and 
conveniently  arranged  for  the  transaction  of 
business.  Mr.  Probeck,  manager,  isaid  trade  was 
fairly  good  and  the  prospects  very  encouraging. 
H.  B.  Jones,  formerly  in  charge  of  the  commer- 
cial department,  has  resigned,  and  J.  H.  Roach 
has  been  appointed  to  the  position  and  is  doing 
remarkably  well. 

Prof.  L.  A.  Luckmeier,  in  charge  of  the  music 
and  talking  machine  department  of  Flesheim  & 
Smith,  stated  that  business  was  very  fair,  con- 
sidering conditions.  The  company  handle  the 
Victor  and  Zonophone,  and  Regina  music  boxes, 
with  a  full  line  of  records  and  accessories. 
Trade,  the  professor  said,  was  improving,  and 
he  feels  sanguine  of  a  good  year's  business. 

Business  is  moving  along  very  satisfactorily 
at  the  store  of  W.  J.  Roberts,  Jr.  He  made  sales 
of  a  number  of  Victor  and  Edison  machines  dur- 
ing March.  He  stated  that  sales  of  records  were 
excellent  and  the  demand  increasing.  "The 
April  lists  are  unusually  fine,"  he  said,  "and  are 
selling  rapidly.  They  are  the  best  that  have  yet 
been  produced,  and  our  customers  are  all  highly 
pleased  with  them.  Prospects  are  fine  for  a  good 
season's  trade  in  the  talking  machine  line." 

The  Tuesday  Red  Seal  concerts  inaugurated  by 
McMillin  are  well  patronized  and  have  proven 
very  attractive.  They  are  also  busi-ess-bringers 
and  have  awakened  considerable  interest  in  the 
Victrola  and  the  Miraphone,  a  number  of  sales, 
it  is  stated,  being  traceable  to  that  source.  Con- 
certs are  given  with  Red  Seal  records  on  the 
Victrola-,  alternating  with  other  records  on  the 
Miraphone,  using  Pagliacci,  Tetrazzini,  Cam- 
panari  and  other  records,  Mr.  McMillin  says 
their  trade  has  grown  to  nice  proportions  since 
the  opening  of  the  store  less  than  a  year  ago, 
and  that  while  the  business  depression  affected 
their  trade  somewhat,  it  is  reviving  and  daily 
improving.    He  reports  the  sale  of  a  number  of 


machines  within  the  past  six  weeks,  with  a  con- 
stant and  growing  demand  for  records. 

The  May  Co.  report  trade  good,  with  bright 
prospects  ahead.  They  carry  a  complete  stock 
of  Red  Seal  Victor  and  Columbia  records.  D.  E. 
Lower,  formerly  manager  of  the  Barberton 
branch  of  the  Geo.  S.  Davis  Co.,  Akron,  O.,  has 
taken  cha,rge  of  this  department.  He  is  an  ener- 
getic, experienced  talking  machine  man,  and  is 
a  valuable  acquisition. 

Phil  Dorn,  in  charge  of  the  talking  machine 
department  of  Collister  &  Sayle,  says  sales  of 
machines,  including  an  occasional  Victrola,  were 
fair,  and  that  the  April  records  were  selling 
rapidly. 

Hugh  Gully,  No.  924  Prospect  avenue,  reports 
he  is  doing  a  very  good  business,  and  that  his 
March  sales  showed  an  increase  over  February. 

B.  L.  Robbins,  of  Robbins  &  Emerson,  145 
The  Arcade,  said  they  had  made  a  number  of 
sales  of  the  higher  priced  machines,  as  well  as 
some  of  the  cheaper  grades,  during  the  past 
month.  He  stated  business  was  noticeably  im- 
proving. 

"Business  during  the  past  month  was  a  con- 
siderable improvement  over  the  previous  one," 
said  W.  H.  Buescher,  of  Buescher  &  Son.  "This 
improvement  in  our  trade  I  account  for  by  rea- 
son of  the  resumption  of  business  in  the  mills 
and  factories  again  furnishing  wages  to  the  me- 
chanic. I  look  for  a  good  steady  business  all 
summer." 

The  Bailey  Co.  have  been  appointed  exclusive 
distributers  of  the  Zonophone  for  Northern  Ohio, 
and  are  pushing  sales  of  that  popular  machine. 
Ihe  manager  of  the  department  stated  business 
all  along  the  line  was  very  fair,  and  that  they 
had  made  sales  of  a  number  of  Victor  and  Edi- 
son machines  during  the  past  month. 

By  resolution  of  the  city  council  the  chief  of 
police  w^as  instructed  to  suppress  at  a  local  mov- 
ing picture  show  pictures  of  the  recent  Collin- 
wood  schoolhouse  fire,  wherein  170  children  were 
burned  to  death.  The  resolution  alleged  that 
"there  are  too  many  aching  hearts  over  that  dis- 
aster to  permit  it  to  be  revived  for  a  morbidly 
curious  crowd."  And  yet  for  several  days  the 
daily  papers  published  pictures  of  the  ghastly 
horrors,  without  comment  from  the  city  authori- 
ties. 

March  4  Loring  Leeds,  general  sales  manager 
of  the  Leeds  and  Catlin  Co.,  left  New  York  on  a 
special  business  errand  to  Chicago.  He  recently 
booked  an  order  there  for  250,000  flat  records 
from  one  concern.  Mr.  Leeds  expects  to  be  away 
about  ten  days.  On  his  return  he  will  go  South 
to  call  on  the  leading  jobbers  and  catalog  houses. 


AUTOMOBILE  RACE  WINDOW. 

Special  Display  Made  by  the  Columbia  Co.  in 
Denver  in  Connection  With  the  New  York 
to  Paris  Race  Which  Has  Been  Highly 
Praised. 


(Special  to  The  Talking  Machine  World.) 

Denver,  Col.,  April  6,  1908. 

The  Columbia  Phonograph  Co.  made  good  use 
of  the  opportunity  offered  by  the  New  York  to 
Paris  automobile  race  to  have  in  their  window 
a  very  unique  automobile  display  while  the  cars 
were  racing  through  Nebraska,  Wyoming,  Utah, 
and  to  the  Coast. 

This  race  attracted  special  attention  in  Den- 
ver, as  E.  Linn  Matthewson,  a  local  automobile 
enthusiast  and  president  of  the  Matthewson 
Automobile  Co.,  drove  the  Thomas  car  from 
Cheyenne,  Wyo.,  across  the  Rocky  Mountains  and 
Great  Continental  Divide  to  Ogden,  Utah.  These 
facts,  together  with  the  attractiveness  and  ap- 
propriateness of  the  window  display,  induced 
practically  every  person  passing  to  stop  and  take 
notice. 

The  automobile  used  in  the  display  was  built 
entirely  out  of  a  B  D  graphophone,  disc  records, 
small  horns  and  supply  parts,  and  its  general 
make-up,  originality  and  the  signs  or  cards  used 
in  the  display  caused  no  little  comment. 

Since  Mr.  Matthewson  had  purchased  a 
graphophone  from  the  Columbia  store  some  few 
months  ago,  it  was  in  order  to  use  this  in  the 
display. 

The  two  cards  in  the  window  read  as  follows: 
(1) 

COLUMBIA  GRAPHOPHONES 
New  York — Paris  and  Everywhere. 
(2) 

E.  Linn  Matthewson  is  owner  of 

A  Columbia  Graphophone. 
Some  of  his  favorite  records  are: 
"Thomas  C  1,"  No.  522;   "Little  Chauf- 
feur," No.  3431;   "Out  in  an  Automo- 
bile," No.  3320;  "In  My  Merry 
Oldsmobile,"  No.  3564. 
"Aside  from  the  window  cards  the  display  in- 
cluded maps,  etc.,  giving  in  detail  the  progress 
of  the  race.    The  entire  window  display  was  got- 
ten up  by  C.  L.  Woodward,  with  the  local  Colum- 
bia store,  and  was  only  one  of  the  attractive 
displays  he  arranges  from  time  to  time,  and 
which  always  attract  great  attention. 

All  the  road  men  of  the  Universal  Talking  Ma- 
chine Mfg.  Co.,  Newark,  N.  J.,  are  on  their  terri- 
tory, and  business  is  coming  in  at  a  very  nice 
rate. 


"JOBBERS  ATTENTION" 


Our  Advertisement  in  last  month's  World,  regarding  our 
complete  line  of 

TALKING  MACHINE  SUPPLIES 

has  brought  us  Orders  from  almost  every  Jobber  in  the 
United  States.  If  you  have  not  sent  us  an  order,  do  so  at 
once  and  you  will  save  100  %  clean  profit.  Besides  repair 
parts,  we  sell  Needles.  Write  for  our  Net  Prices  and  Samples 
at  once. 


Talking  Machine  Supply  Co.,  rEw'^RK 


28 


THE  TALKING  MACHINE  WORLD. 


TIMELY  TALKS  ON  TIMELY  TOPICS 


A  new  line  of  disc  macliines  and  records  is 
soon  to  appear  upon  the  market.  The  goods  in 
question  have  been  under  consideration  for  some 
time,  being  held  back  by  reason  of  litigation 
into  which  the  concern  interested  was  led  unwit- 
tingly. The  firm  have  since  gone  ahead  on  what 
they  claim  to  be  original  appliances,  neither 
purposely  designed  to  evade  existing  patents, 
but  what  they  term  "something  entirely  new." 
Doubtless  the  so-called  "mechanical  feed"  will 
figure  in  the  construction  of  the  reproducing  de- 
vice, while  the  ujvand-down  or  vertical  cut  of 
sound  wave  will  be  used  on  the  records.  In  con- 
nection with  the  sapphire  point  or  needle.  The 
vertical  cut  on  a  disc  record  is  practically  un- 
known in  the  American  market,  though  a  promi- 
nent French  manufacturer  has  been  producing 
records  of  this  kind  for  a  long  time,  and  in  con- 
nection with  which  the  results  have  been  very 
satisfactory — the  tone  quality  being  free  from 
scratch,  smooth,  even  and  resonant.  The  arrival 
of  the  new  line  will  be  awaited  with  interest 
by  the  trade,  not  only  on  account  of  the  claims 
set  forth,  but  its  ultimate  success  when  the  cur- 
rent situation  is  considered. 


New  dealers  are  apt  to  make  a  mistake,  in  plac- 
ing their  initial  order  with  the  jobber,  by  an 
InsuflBcient  selection  of  record  stock.  That  is  to 
say,  dealers  who  aim  to  be  sagacious  merchants 
and  not  fakers  on  the  trade  politic.  Prudence 
and  wisdom  would  suggest  accepting  the  assist- 
ance and  advice  of  the  more  experienced  jobber 
under  these  circumstances,  but  the  sooner  the 
entire  catalog  of  any  manufacturer  whose  goods 
are  handled  is  ordered  the  better.  Of  course, 
conditions  are  to  be  considered  also. 


Another  honor  showered  on  the  Victor  Talking 
Machine  Co.,  Camden,  N.  J.,  is  that  of  makers  of 
talking  machines  to  Her  Majesty,  Queen  Alex- 
andra of  England,  the  greatly  beloved  consort 
of  Edward  VII.  Perhaps  this  added  luster  Is 
not  appreciated  so  highly  by  the  American  trade 
as  with  the  loyal  subjects  of  Great  Britain  and 
of  her  vast  colonial  possessions  the  world  over. 
Nevertheless  it  is  a  distinction  highly  valued 
and  of  no  insignificant  commercial  value  to  its 
possessors.  Dealers  here  who  have  a  clientele 
likely  to  be  impressed  with  this  endorsement 
are  not  slow  in  using  the  royal  warrant  in  con- 
nection with  their  printed  matter.  The  further 
west  one  goes,  however,  the  less  is  the  "appoint- 
ment" glorified  in  any  relation  whatever. 


The  annual  meeting  of  the  National  Associa- 
tion of  Talking  Machine  Jobbers  at  Atlantic 
City,  July  6  and  7,  promises  to  be  one  of  the 
most  important  gatherings  of  this  active  and 
progressive  organization.  As  it  stands  the  asso- 
ciation, less  than  a  year  old,  has  assembled  un- 
der its  banner  nearly  a  half  of  the  representative 
jobbers  of  the  country.  So  far,  the  Pacific  Coast, 
Southwestern  and  Southern  trade  are  not  ade- 


quately represented  in  the  ranks,  but  it  now 
seems  they  will  no  longer  hold  aloof,  which  may 
be  ascribed  more  to  geographical  conditions  than 
to  any  unwillingness  on  their  part  to  become 
members.  The  July  convention,  which  will  su- 
persede the  constitutional  date  this  year,  for 
obvious  reasons,  should  be  attended  not  only  by 
the  regularly  enrolled,  but  by  other  jobbers  who 
may  merely  come  as  "onlookers  in  Venice." 
The  latter  will  meet  the  very  best  men  in  their 
line — men  whom  it  is  a  pleasure  to  know  socially 
and  profitably  in  a  business  way. 


lecture  form.  He  has  proven  to  New  Yorkers 
how  little  they  know  of  their  city  and  how  many 
pretty  spots,  as  well  as  dark  spots,  there  are  in 
this  cosmopolitan  city  of  ours. 


First  and  foremost  the  sessions  of  the  associa- 
tion will  be  fraught  with  interest  to  everyone 
who  is  concerned  in  placing  the  trade  on  a 
sounder  and  more  satisfactory  basis.  This  is  the 
sole  aim  and  purpose  of  the  association.  Then, 
as  an  added  attraction,  and  one  that  was  taken 
into  account  when  the  place  was  selected,  is  the 
glamor  of  Atlantic  City  itself  at  the  height  of 
the  summer  season.  The  Committee  of  Arrange- 
ments, for  which  three  better  equipped  gentle- 
men than  those  having  this  honor  could  not 
have  been  chosen  by  President  Bowers,  are  de- 
termined to  leave  no  stone  unturned  to  make  the 
stay  of  their  colleagues  at  this  spot  one  ever  to 
be  remembered.  These  facts  should  be  borne  in 
mind,  and  The  World  joins  most  heartily  in 
urging  upon  each  individual  member  and  those 
as  yet  "outside  the  breastworks"  to  now  com- 
mence arranging  their  affairs  and  make  prepara- 
tions with  a  view  of  being  on  hand  at  Atlantic 
City  on  July  6  and  7,  at  least.  If  they  can  tarry 
longer  to  enjoy  a  brief  vacation  with  their  fami- 
lies so  much  the  better. 


So  far  as  the  United  States  courts  have  passed 
upon  the  gold  molded  or  casting  processes  for 
making  cylinder  records,  their  decisions  relate 
solely  to  certain  privileges  under  territorial  sell- 
ing contracts,  the  final  adjudication  of  which  is 
still  pending  on  appeal.  An  important  opinion 
on  this  question  appears  on  another  page,  and  a 
close  and  careful  reading  will  make  clear  this 
particular  point:  that  is,  the  validity  of  the  pat- 
ent was  not  before  the  court  in  any  sense,  and 
if  anyone  should  imagine  this  to  be  the  case  they 
will  be  laboring  under  a  grievous  error. 


In  the  very  interesting  illustrated  lecture  given 
Thursday  of  last  week  by  R.  G.  Knowles  at  Car- 
negie Lyceum  on  "New  York:  Things  You 
Haven't  Seen,"  he  threw  on  the  screen  a  number 
of  pictures  of  the  Bast  Side  of  the  city,  and 
among  others  a  view  of  a  talking  machine  store 
with  a  large  crowd  listening  to  some  Hebrew 
records  being  played  at  the  door.  It  was  a  splen- 
did advertisement  for  the  Victor  Company,  whose 
sign  appeared  on  the  window,  and  for  the  o'mier 
of  the  store.  And  it  was  entirely  gratuitous. 
Mr.  Knowles  is  one  of  the  most  noted  lecturers 
of  the  day,  and  his  studies  of  out  of  the  way 
places  In  New  York  have  been  admirably  put  into 


Some  time  ago  one  of  the  record  makers  of 
repute  imported  a  "line"  of  singers  from  Eng- 
land in  order  to  obtain  the  "true  accent,"  etc. 
This  undertaking  was  at  no  little  expense,  and 
great  pains  were  taken  to  reach  the  very  best 
results.  The  records,  on  being  placed  upon  the 
American  market,  although  principally  for  Brit- 
ish consumption,  proved  "frosts."  In  fact,  when 
the  imported  singers  had  an  opportunity  to  com- 
pare themselves  with  the  domestic  "talent,"  they 
were  astonished  at  the  cleverness  and  ability 
shown  by  the  native  artist,  which  was  of  a 
much  higher  order  than  they  realized  in  their 
most  generous  estimates.  Briefiy,  coming  with 
exaggerated  ideas  of  their  own  importance,  and 
with  limited  knowledge,  apparently,  of  record- 
making  conditions  here,  the  so-called  artists  of 
British  brand  were  astonished  at  what  they  saw 
and  heard.  The  net  results  of  the  visit  is  that 
the  company  bearing  the  expense  of  the  impor- 
tation are  greatly  disappointed  with  the  demand 
for  what  they  were  led  to  believe  were  destined 
to  be  great  sellers.  As  a  matter  of  fact,  outside 
of  the  famous  operatic  singers,  it  seems  a  waste 
of  money  to  bring  in,  duty  free,  a  bunch  of 
popular  singers,  who  may  or  may  not  have  a 
reputation  in  "dear  old  Lunnon,"  to  swell  the 
catalog  of  strictly  American  record  manufactur- 
ers. At  least,  this  is  what  the  company  in  point 
asserted,  and  in  reciting  the  facts,  they  added, 
"and  we  were  stung  good  and  hard." 


Court  cases  of  considerable  interest  were  dis- 
posed of  during  the  past  month.  The  apparently 
interminable  suit  of  the  New  York  Phonograph 
Co.  against  the  National  Phonograph  Co.  and 
others  has  reached  another  stage  in  its  develop- 
ment. Precisely  the  attitude  of  the  litigation  as 
it  concerns  the  trade  direct  is  hard  for  a  lay 
man  to  determine.  One  is  safe,  however,  in  re- 
porting progress,  after  perusing  the  latest  opin- 
ion of  Judge  Hazel,  that  appears  on  another  page 
of  this  issue. 


Possibly  the  trade  at  large  are  not  familiar 
with  the  enormous  business  in  talking  machines 
and  records  handled  by  a  number  of  mail  order 
or  catalog  houses,  especially  in  the  West.  It  is 
not  altogether  in  the  hands  of  firms  whose 
names  are  best  known.  One  concern  in  mind, 
and  not  in  the  generally  credited  front  row, 
places  orders  for  records  at  the  rate  of  300,000 
at  a  time,  and  machines — premium,  of  course — 
in  the  same  ratio.  These  concerns  travel  as 
many  as  40  men  regularly,  but  they  do  not  call 
on  the  recognized  dealers.  They  have  other  fish 
to  fry. 


Again  the  copyright  bills  are  before  Congress, 
and  the  talking  machine  representatives  speci- 
fically concerned  in  this  legislation  have  appeared 
before  the  Patents  Committee  and  submitted 
their  arguments  and  statements,  and  filed  briefs. 


Recopding  Horn 

AT  This  Horn  is  made  of  pure  linen,  moulded  in 
one  piece  without  seam  or  joint,  insuring  the 
best  results  for  record  making.    Size,  25x6.  the 
correct  proportion  for  this  purpose.  Handsomely 
finished  in  black  enamel  and  gold  striped. 

#11  Dealers  can  increase  their  customers  interest 
b}'  pushing  the  record-making  possibilities  of 

RETAIL  PRICE,  $2.00 

A  Good  Margin  for  Dealers  and  Jobbers 

WRITE  us  FOR  DISCOUNTS 

the  machine  and  further  the  sale  of  such  articles 
as  these  horns,  blank  records,  etc.,  by  doing  so. 

The  Pardcc-Ellcnbcrgcr  Co. 

NEW    HAVEN,  COMINJ. 

THE  TALKING  MACHINE  WORLD. 


29 


The  controversy  has  reached  an  acute  stage  once 
more  as  between  the  music  composers  and  the 
record  manufacturers,  the  particulars  of  which 
are  given  at  length  on  another  page  of  The 
World.  Yeoman  service  has  been  rendered  by 
Messrs.  Cromelin  and  Cameron,  for  the  Columbia 
Phonograph  Co.,  General;  Horace  L.  Pettit,  for 
the  Victor  Talking  Machine  Co.,  and  Frank  L. 
Dyer,  for  the  National  Phonograph  Co.  They 
have  made  a  marked  Impression  upon  Senate 
and  House  committees  in  charge  of  the  bill,  and 
their  opposition  to  the  embodiment  of  a  royalty 
on  copyright  music  reproduced  on  records  has 
been  consistent  and  strongly  maintained.  Rather 
than  see  the  bill  fail  of  passage  they  will  yield 
to  a  compromise,  but  not  of  the  kind  so  far  pro- 
posed. They  have  their  own  ideas  of  what  is 
right  and  proper  under  the  circumstances.  These 
gentlemen  are  to  be  congratulated  upon  the 
sturdy  fight  they  are  waging,  as  much  from  prin- 
ciple as  of  commercial  advantage. 


The  Mexican  trade  is  evidently  very  desirable. 
During  the  past  month  representatives  from 
three  of  the  large  record  manufacturing  com- 
panies have  been  in  the  capital  of  the  sister 
republic,  either  looking  after  business  and  plac- 
ing it  on  a  more  satisfactory  basis,  or  securing 
material  and  selections  for  additions  to  their  list 
of  records.  The  gentlemen  are  experts  in  their 
respective  fields  of  activity,  and  it  is  hoped  that 
they  .  have  met  each  other  ere  this,  felicitated 
each  other  on  soon  returning  to  God's  country, 
and  then  had  a  stein  of  pulque  or  something 
else  more  palatable  and  less  perilous,  as  evi- 
dence of  good-fellowship. 


WANT  RECEIVER  REMOVED. 

stockholder  and  Creditor  Says  Receiver  of 
Talkophone  Co.  Represents  Conflicting  In- 
terests and  Therefore  Should  Retire. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  April  8,  1908. 

Application  has  been  made  to  the  common 
pleas  court,  by  a  creditor  of  the  Atlantic  Phono- 
graph Co.,  to  have  Harry  H.  Ensign  removed  as 
receiver  of  that  concern,  alleging  that  as  a  stock- 
holder and  a  creditor  of  the  Atlantic  and  Talk-0- 
Phone  Companies  he  represents  adverse  -and 
clashing  interests. 

The  creditor  also  asks  that  the  court  ascertain 
the  solvent  stockholders  of  the  Atlantic  Co.,  out 
of  the  $2,000,000  stock,  of  which  one-half  was 
issued  to  purchase  the  property  and  rights  of 
the  Talk-O-Phone  Co.,  and  that  sufficient  be  col- 
lected on  the  unpaid  stock  subseriptions  to  sat- 
isfy the  demands  of  the  creditors. 

The  application  states  that  when  the  Talk-0- 
Phone  Co.  was  bought  out  it  was  wholly  insol- 
vent, and  that  its  assets  were  exceeded  by  its 
liabilities,  sp  that  the  Atlantic  Co.  received  noth- 
ing of  value  for  its  $1,000,000  worth  of  stock. 
The  creditors  of  both  companies  are  claiming 
payment  out  of  the  assets  of  the  Atlantic  Co., 
which  are,  the  petitioner  says,  not  sufficient  to 
wholly  satisfy  the  claims  of  the  creditors  of 
either  company. 

The  creditor  asks  that  Ensign  be  required  to 
surrender  the  books  and  the  records  of  the  com- 
panies of  both  before  and  after  his  appointment 
as  receiver;  that  a  new  receiver  be  appointed  to 
collect  the  assets  and  hring  suit  on  the  unpaid 
stock  subscriptions  of  which  the  creditor  asks 
the  court  to  take  an  accounting. 


The  advent  of  the  Zed  Co.  on  Chambers  street. 
New  York,  completes  the  representation  of  every 
manufacturing  concern  on  "talking  machine  row" 
between  Broadway  and  Church  street.  Professor 
Aal  could  form  an  interesting  class  in  language 
study  on  the  block. 


Last  month,  having  the  price,  Prank  E.  Madi- 
son, in  charge  of  the  National  Phonograph  Co.'s 
correspondence  bureau  at  their  New  York  head- 
quarters, indulged  in  a  trip  to  Atlantic  City, 
N,  J.,  for  a  week  end's  recreation.  Needless  to 
say,  Mr.  Madison  enjoyed  the  divertisements  of 
the  bo&rd  walk. 


THE  ECHO-TONE 
(  For.  and  Dom.  Pats.  Applied  for) 


Descriptive 
Literature 

Mailed  for 
the  asking 


Retail 

prices 

are  ad- 

justed  so  that  the  jobber 

will  be  afforded  liberal 

profits. 

DO  NOT 
DELAY  AN 
INVESTIGATION 
OF  THE 
ECHO-TONE 


Here's  something  entirely  new 
Mr.  Talking  Machine  man 

THE  ECHO-TONE 


The  Echo-Tone  is  an  Entirely  New  Talking 
Machine  Horn.  The  sound  waves  pass  through 
an  inner-conductor,  are  projected  against  the 
sound  reflector  in  the  rear  of  the  horn,  and  re- 
bound to  the  ear  of  the  listener,  giving  a  wonder- 
ful reproduction  of  true  tones  of  superior  richness 
and  melody  and  of  great  range  and  volume.  The 
principle  involved  is  the  principle  of  the  echo. 
The  mellowing  effect  of  an  echo  on  sound  is 
known  to  all. 

The  principles  of  construction  of  The  Echo- 
Tone  give  this  horn  an  immense  advantage  over 
all  others. 

Its  tones  are  absolutely  non-metallic. 

The  objection  to  metal  horns  is  thus 


overcome. 


Its  tones  are  brilliant  and  mellow  in  quality. 

It  produces  great  volume  without  agitating 
the  ear-drum,  and  yet  interprets  clearly 
the  faintest  passages. 

Needle  scratching 

is  practically  overcome, 

for  as  these  sounds  rise,  they  are  dis- 
pelled by  the  louder  sounds  from 
the  horn. 

It  is  but  10  inches  in  length,  does  nOt 
project,  need  not  be  disturbed  when 
changing  records,  and  in  no  way  inter- 
feres with  the  operator. 

The  Echo- Tone  can  be  applied  to  cylinder 


as  welL  as  disc  macnmes. 

As  a  demonstrator  The  Echo-Tone  is 
unrivalled.  Its  pleasing  tone  effects  and  re- 
productive qualities  show  off  any  machine  to  its 
utmost  advantage,  and  it  brings  out  every  bit  of 
music  in  the  records  played.  The  horn  is  grace- 
ful in  design  and  beautifully  made.  It  is  a  triumph 
of  the  metal-worker's  art.  We  have  a  brass  and 
copper  horn,  a  brass  horn  and  an  oxidized  horn. 
The  first  is  particularly  attractive  in  appearance, 
with  its  alternating  plates  of  the  two  metals,  and 
is  specially  adapted  to  demonstration  purposes. 
As  a  show-window  feature  it  is  invaluable,  for 
its  distinctive  beauty  and  novelty  unfailingly 
excite  interest. 

We  want  to  interest  YOU  £rst  in 
The  Echo-Tone.  We  know  for  certain  that 
when  you  have  a  line  of  samples  to  show  cus- 
tomers their  orders  will  follow  as  a  matter  of 
course.  You  will  find  that  no  matter  how  many 
other  horns  a  man  already  has,  when  he  has 
seen  and  heard  it,  he  will  want  an  Echo-Tone. 
That  this  is  not  an  idle  boast  you  can  soon 
learn  by  ordering  a  sample. 

The  J.  E.  Frey  Manufacturing'  Company 

118-120  Park  Avenue  BROOKLYN,  N.  Y. 


hii 


Showing  sectional  view  of  the 
Echo-Tone 


30 


THE  TALKING  MACHINE  WORLD. 


OUR  FOREIGN  CUSTOMERS. 


Amount  and  Value  of  Talking  Machines  Shipped 
Abroad  from  the  Port  of  New  York. 


( Special  to  The  Talking  Machine  World,  i 

Washington,  D.  C.  April  6,  1908. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
five  weeks  from  the  port  of  New  York: 

MARCH  10. 

Berlin,  13  pkgs.,  $878;  Bombay,  8  pkgs.,  $281; 
Buenos  Ayres,  19  pkgs.,  $2,232;  Callao,  2  pkgs., 
$455;  Corinto,  6  pkgs.,  $189;  Havre,  28  pkgs., 
$548;  Havana,  5  pkgs.,  $335;  12  pkgs.,  $317;  4 
pkgs.,  $317;  Kingston,  6  pkgs.,  $473;  London,  9 
pkgs.,  $675;  707  pkgs.,  $7,820;  29  pkgs.,  $1,780; 
8  pkgs.,  $411;  Manchester,  10  pkgs.,  $792;  Mel- 
bourne, 51  pkgs.,  $2,162;  Naples,  1  pkg.,  $577; 
Porto  Plata,  6  pkgs.,  $395;  St.  Thomas,  5  pkgs., 
$399;  Shanghai,  9  pkgs.,  $318;  Sourabaya,  6 
pkgs.,  $151;  Vera  Cruz,  9  pkgs.,  $754;  16  pkgs., 
$300;  Yokohama,  45  pkgs.,  $2,462. 

MARCH  17. 

Auckland,  6  pkgs.,  $153;  Berlin,  5  pkgs.,  $478 
Dublin,  2  pkgs.,  $201;  Glasgow,  4  pkgs.,  $161 
Hamburg,  4  pkgs.,  $450;  Havre,  13  pkgs.,  $1,156 
Havana,  5  pkgs.,  $344;  Kingston,  19  pkgs.,  $231 
London,  14  pkgs.,  $511;  80  pkgs.,  $5,428;  23  pkgs., 
$1,538;  Manila.  17  pkgs.,  $477;  2  pkgs.,  $687;  Mel- 


bourne, 409  pkgs.,  $10,549;  Singapore,  4  pkgs., 
$187;  St.  Petersburg,  2  pkgs.,  $102;  Trinidad,  8 
pkgs.,  $132;  Vera  Cruz,  48  pkgs.,  $1,749;  Vienna, 
11  pkgs.,  $369. 

MARCH  24. 
Berlin,  6  pkgs.,  $115;  (Jorinto,  7  pkgs.,  $337; 
Colon,  3  pkgs.,  $323;  Dalny,  8  pkgs.,  $1,219; 
Guayaquil,  2  pkgs.,  $228;  Hamburg,  8  pkgs.,  $198; 
London,  37  pkgs.,  $1,892;  5  pkgs.,  $156;  5  pkgs., 
$375;  13  pkgs.,  $775;  Milan,  28  pkgs.,  $515; 
Natal,  6  pkgs.,  $150;  Rio  de  Janeiro,  36  pkgs., 
$992;  St.  Jolins,  7  pkgs.,  $194;  Vienna,  2  pkgs., 
$76;  4  pkgs.,  $184;  Vera  Cruz,  12  pkgs.,  $1,009. 

MARCH  31. 
Berlin,  3  pkgs.,  $196;  Bombay,  17  pkgs.,  $1,073; 
Callao,  4  pkgs.,  $309;  Colon,  5  pkgs.,  $120;  Glas- 
gow, 6  pkgs.,  $370;  Havana,  3  pkgs.,  $5,991;  2 
pkgs.,  $211;  3  pkgs.,  $214;  Havre,  44  pkgs., 
$1,202;  London,  61  pkgs.,  $7,033;  9  pkgs.,  $474; 
15  pkgs.,  $890;  Progresso,  23  pkgs.,  $876. 

APRIL  7. 

Callao,  2  pkgs.,  $254;  8  pkgs.,  $182;  Cooktown, 
7  pkgs.,  $100;  Cristobal,  35  pkgs.,  $1,113;  Ham- 
burg, 2  pkgs.,  $120;  Havana,  13  pkgs.,  $1,012; 
Havre,  3  pkgs.,  $151;  Liverpool,  3  pkgs.,  $240; 
London,  113  pkgs.,  $6,612;  Para,  3  pkgs.,  $143; 
Progreso,  10  pkgs.,  $694;  Rio  de  Janeiro.  1  pkg., 
$209;  St.  Petersburg,  35  pkgs..  $2,102;  Vienna, 
27  pkgs.,  $967;  Warsaw,  3  pkgs.,  $162;  Yoko- 
hama, 14  pkgs.,  $2,733. 


F.  M.  PRESCOTT  BACK  FROM  EUROPE. 

F.  M.  Prescott.  formerly  president  and  general 
manager  of  the  International  Talking  Machine 
Co.,  Berlin,  Germany,  and  also  of  the  Odeon  Co., 
of  London,  Eng.,  with  a  trading  arrangement 
with  the  Fonotipia  Co.,  Milan,  Italy,  who  retired 
from  business  last  year  after  selling  out  his 
European  interests,  after  being  abroad  since 
January,  got  back  to  New  York  April  5,  on  the 
Amerika.  Mr.  Prescott  went  over  to  "collect," 
in  which  he  was  eminently  successful,  and  with- 
out resorting  to  pressure.  He  also  visited  the 
Leipsic  Fair,  a  yearly  institution  of  importance 
on  the  Continent,  and  saw  a  number  of  new 
things  and  novelties  in  the  talking  machine  line. 
Mr.  Prescott  lives  in  retirement  at  Summit,  N.  J., 
and  devotes  his  time  mainly  to  raising  fancy 
fowls.  Like  W.  Barry  Owen,  now  and  then  the 
story  goes  forth  that  Mr.  Prescott  is  too  young 
a  man  and  has  too  much  valuable  talking  ma- 
chine experience  at  his  command  to  rest  on  his 
laurels,  and  that  a  new  enterprise  in  the  line  of 
world  proportions,  will  soon  materialize,  with 
himself  as  the  chief  executive.  These  tales  cause 
him  to  smile  quietly,  but  never  a  word  is  vouch- 
safed, either  in  affirmation  or  denial. 


Minges  &  Muzzarelli,  phonograph  dealers,  at 
64  North  13th  street,  Philadelphia,  have  dissolved 
partnership,  the  business  being  taken  over  by 
John  D.  Muzzarelli. 


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machines.  Write  for  information  respecting  our  new  destributing  propositions 
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31 


LATEST  DEVELOPMENTS  IN  COPYRIGHT  SITUATION 

Recent  Hearings  on  Copyright  Bill  End  with  Tentative  Agreement  for  Compromise  on  Part  of 
Certain  Interests — Royalty  Provisions  Not  Approved  by  Talking  Machine  Men — Two  Sep- 
arate Copyright  Bills  Suggested  by  O'Connell — Is  Royalty  Confiscatory? — Compromise  De- 
tails May  Be  Worked  Out  by  Congress — Law  Not  Likely  This  Session. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  April  9,  1908. 

The  copyright  situation  is  more  turbid  at 
the  close  of  this  week  than  ever  before.  The 
hearings  before  the  Joint  Patents  Committee  of 
the  Senate  and  House,  which  closed  April  28, 
with  the  talking  machine,  mechanical  instru- 
ment, and  perforated  music  roll  manufacturers, 
together  with  the  music  companies  and  publish- 
ers, presenting  their  varying  views  on  that  date, 
finished  up  that  part  of  the  proceedings.  The 
representatives  appearing  for  the  talking  ma- 
chine trade  were:  Frank  L.  Dyer,  counsel  for 
the  National  Phonograph  Co.,  Orange,  N.  J.; 
Paul  H.  Cromelin,  president  of  the  American 
Copyright  League,  and  Philip  Mauro,  for  the  Co- 
lumbia Phonograph  Co.,  General,  New  York;  Hor- 
ace L.  Pettit,  counsel  for  the  Victor  Talking 
Machine  Co.,  Camden,  N.  J.;  John  J.  O'Connell, 
counsel  for  the  Leeds  &  Catlin  Co.,  New  York. 

Among  other  matters  discussed  at  the  hear- 
ings it  was  held  by  certain  theatrical  managers 
that  moving  pictures  with  talking  machine  at- 
tachments, reproducing  plays  and  the  accom- 
panying dialogue,  were  ruining  their  business. 

THE  SO-CAILED  COMPROMISE  AGREEMENT. 

Immediately  following  the  adjournrhent  of  the 
uearings  an  agreement  was  signed  April  30,  in 
the  nature  of  a  compromise  between  certain  in- 
terests involved,  but  to  which  the  record  and 
the  majority  of  the  perforated  roll  manufac- 
turers and  all  music  publishers  were  not  par- 
ties.  A  verbatim  copy  of  this  agreement  follows : 

Washington,  March  30,  1908. 
The  Honorable  Committee  on  Patents,  United  States 
Congress  : 

Pursuant  to  the  understanding  reached  at  the  final 
hearing  of  your  committee,  the  undersigned  have  met 
in  conference,  and  have  arrived  at  the  following  mutual 
understanding : 

That  we  jointly  request  the  pending  copyright  legis- 
lation be  amended  to  include  the  following : 

That  coffyright  protection  be  extended  to  include,  all 
mechanical  reproductions  or  representations  of  what- 
soever sort,  and  all  modes  and  manners  of  expression 
by  which  the  copyrighted  work  may  be  expressed,  ex- 
hibited, or  reproduced  to  the  appropriate  sense ;  pro- 
vided, however,  that  such  right  of  mechanical  reproduc- 
tion of  a  musical  composition  so  copyrighted  shall  be 
open  to  everybody  upon  the  payment  to  the  composer 
of  a  royalty  of  two  cents  for  each  and  every  perforated 
roll,  phonograph  disc,  record  or  cylinder,  music-box 
cylinder,  or  other  reproducing  device,  whether  such 
device  is  claimed  to  reproduce  expression,  or  to  be 
purely  mechanical. 

That  such  royalty  be  paid  through  the  medium  of 
copyright  stamps,  to  be  purchased  at  the  copyright 
office  and  to  be  affixed  to  each  and  every  mechanical 
reproducing  device,  one  stamp  to  be  affixed  for  each 
copyrighted  composition  reproduced  thereon.  The  sale 
or  lease  of  any  record  without  such  a  stamp  shall  sub 
ject  the  vendor  to  the  penalty  provided  by  this  act. 

That  the  provisions  of  this  act  as  to  mechanical  re- 
production of  music  shall  relate  only  to  compositious 
copyrighted  after  the  act  goes  into  effect. 

That  the  composer  shall  file  with  his  application  for 
copyright  his  address  and  an  affidavit,  duly  executed, 
to  the  effect  that  he  is  the  composer  of  the  work  sought 
to  be  copyrighted  and  that,  to  his  best  knowledge  and 
belief,  he  is  entitled  to  a  copyright  thereon. 

That  the  fairness  and  propriety  of  full  protection 
to  dramatic  works  having  been  uniformly  admitted  be- 
fore the  committee  at  its  hearing  and  believed  to  be 
proper  by  us,  appropriate  legislation  in  this  regard  is 
requested. 

Upon  substantial  incorporation  of  the  foregoing  sug- 
gestions we  and  each  of  us  pledge  ourselves  and  the  in- 
terests we  represent  to  support  Senate  Bill  2499  both 
before  the  Patents  Committee  and  in  the  halls  of  Con- 
gress. Very  respectfully, 

JOHN  J.  O'CONNELL,  on  behalf  of  the  National 
Piano  Manufacturers'  Association  of  America. 

LIGON  JOHNSON,  on  behalf  of  the  National  As- 
sociation of  Theatrical  Producing  Managers. 

LIGON  JOHNSON,  on  behalf  of  Dramatic  Club. 

CflARLBS  S.  BURTON,  on  behalf  of  Melville  Clark, 
Melville  Clark  Piano  Co.,  and  Q.  R.  S.  Co. 

HARRY  H.  WILLIAMS,  on  behalf  of  Words  and 
Music  Club  of  America. 

WM.  SHILLABER,  Jr.,  on  behalf  of  the  Tel-Elec- 
tric Music  Co. 

GEORGE  W.  POUND,  general  counsel,  etc.  (public 
performance  omitted). 
If  it  can  be  legally  done  I  am  in  favor  of  a  universal 
royalty,  but  believe  that  composers  should  get  more 


than  2  cents  upon  a  roll,  and  that  no  affidavit  should 
be  required. 

VICTOR  HERBERT. 
We,  as  authors  and  composers,  endorse  the  foregoing 
joint  statement  in  each  and  every  detail  and  specially 
request  that  provisions  as  to  affidavit  be  retained, 

WILLIAM  KENDALL  EVANS, 
DAVE  REED, 
GEORGE  H.  BELL, 
HARRY  H.  WILLIAMS. 
ERNEST  R.  BALL. 

LEGALITY  OF  STATUTOBY  BOYALTY  QUESTIONED. 

The  signature  Of  Victor  Herbert  in  the  above 
agreement  follows  an  expression  of  his  attitude 
in  his  own  handwriting,  to  the  effect  that  he 
thinks  more  than  two  cents  a  record  should  he 
paid.  The  talking  machine  interests  are  under- 
stood to  favor  royalties,  but  of  less  than  two 
cents.  This  is  a  difference  in  detail,  and  all 
questions  of  detail  will  have  to  be  settled  by  the 
committees  and  by  Congress.  It  is,  however,  a 
great  step  in  advance  to  secure  an  agreement 
upon  principle. 

Concerning  the  question  of  constitutionality,  or 
legality,  as  Victor  Herbert  calls  it.  Chairman  Cur- 
rier said  last  week  he  does  not  regard  that  as  at 
all  troublesome.  He. pointed  out  that  the  patent 
lawyers  who  appeared  before  the  committee 
agreed,  with  one  exception,  that  the  royalty  pro- 
vision would  be  constitutional.  This  single  ex- 
ception was  Albert  H.  Walker,  author  of  "Walker 
on  Patents,"  who  believes  it  would  be  unconstitu- 
tional. Chairman  Currier  pointed  out  last  week 
to  your  correspondent  that  the  Supreme  Court  of 
the  United  States  had  held,  in  a  very  old  case — 
the  Wheaton  case — and  more  recently  in  a  case 
other  than  the  Smith-White  case  this  winter,  that 
when  Congress  grants  such  rights  as  those  of 
copyright  under  the  constitution  Congress  may 
attach  conditions.  Mr.  Currier  believes  that  the 
requirement  of  the  payment  of  a  royalty  is  one 
of  the  conditions  that  may  be  thus  attached  by 
legislative  enactment. 

WILL  THE  TWO-BILL  PROPOSITION  PASS? 

The  agreement  having  been  reached  the  ques- 
tion now  is,  Can  the  bill  or  the  two-bill  propo- 
sition pass  before  Congress  adjourns  about  May 
15?  Senator  Smoot  and  Chairman  Currier  be- 
lieve legislation  can  be  had  this  session  if  a 
unanimous  report  can  be  laid  before  Congress 
from  each  committee.  An  effort  will  be  made  to 
have  a  rule  introduced  in  the  House  setting  time 
for  t^e  debate  on  the  measure  and  also  a  date 
for  a  (Vote.  Important  legislation  always  has  a 
precarious  chance  toward  the  end  of  a  session. 


but  the  copyright  situation  has  so  changed  dur- 
ing the  past  week  that  Senator  Smoot  and  Chair- 
man Currier  both  expressed  themselves  to-night 
as  extremely  hopeful. 

THE   COMMITTEE   CHAIRMEN  OPTIMISTIC. 

Still  Senators  Smoot  and  Currier  are  optimistic 
and  expect  to  accomplish  something.  This  may 
be  done  by  following  the  suggestion  of  Coun- 
sellor John  J.  O'Connell,  that  two  separate  copy- 
right bills  be  reported— one  providing  for  general 
copyright  legislation,  the  other  for  merely  a 
musical  copyright.  In  connection  with  that 
suggestion  Mr.  O'Connell  submitted  to  both 
Senator  Smoot  and  Representative  Currier  the 
text  of  a  proposed  bill  dealing  with  musical 
copyright.  It  covered  some  twelve  typewritten 
pages  and  was  intended  to  "provide  revenue  to 
composers  of  music  from  devices  for  mechanical 
reproduction."  It  was  framed  to  cover  the  grant- 
ing of  "mechanical  musical  copyright,"  and  this 
is  the  phrase  by  which  its  object  is  designated 
throughout  the  measure. 

The  text  of  the  measure  cannot  yet  be  pub- 
lished. The  fact  that  this  toill  has  been  laid 
before  the  two  chairmen  does  not  necessarily 
indicate  that  it  will  be  emibodied  into  law  either 
partly  or  in  toto.  The  committees  are  in  no  way 
bound  to  observe  the  features  of  the  proposed 
"Mechanical  Musical  Copyright"  bill,  and  are  not 
even  bound  to  introduce  it  in  Congress  for  ref- 
erence to  their  committees.  It  is  practically 
certain  neither  Senator  Smoot  nor  Chairman 
Currier  a-pprove  all  of  its  provisions.  In  fact 
both  of  them  would  incorporate  changes  of  a 
material  character  into  the  O'Connell  sugges- 
tions. 

INTENT   OF   THE   MECHANICAL   MUSIC  BILL. 

While  the  text  of  the  bill  cannot  yet  be  printea 
it  is  understood  that  the  O'Connell  idea  proposes 
that  the  rights  that  would  be  secured  by  the 
proposed  "Mechanical  Musical  Copyright  Bill" 
should  constitute  an  estate  entirely  distinct  and 
separate  from  that  which  might  be  derived  or 
acquired  by  virtue  of  any  other  copyright  statute. 
The  O'Connell  idea  also  contemplates  that  the 
mechanical  musical  Copyright  to  be  thus  secured 
should  be  the  exclusive  right  of  an  author  or 
composer  of  music  to  receive  the  compensation 
of  2  cents  a  roll,  record  or  other  device  used  in 
the  reproduction  of  their  copyrighted  composi- 
tions automatically  to  the  ear. 

Then  in  elaborate  detail  the  O'Connell  proposi- 
tion goes  into  every  phase  of  the  subject.  It  goes 
into  such  detail,  in  fact,  that  members  of  the 
Patents  Committees  would  insist  upon  careful 
scrutiny  of  the  measure  before  enacting  it  into 
law.  Unless  the  various  interests  come  together 
the  Congressional  committees  will  probably  de- 


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33 


clde  to  go  ahead  on  their  own  volition  and  frame 
a  measure  in  accordance  with  their  ideas  of  the 
justice  of  the  situation  without  further  awaiting 
the  attempt  to  bring  the  various  interests  to- 
gether. As  understood  here  the  attitude  of  the 
tallting  machine  and  piano  player  people  is  not 
wholly  against  the  proposed  royalty  provisions. 
They  are  understood  to  be  of  the  opinion  that 
there  should  be  no  royalty  paid  on  the  ground 
that  they  do  not  believe  the  Constitution  con- 
templated the  inclusion  of  mechanical  music 
reproducing  devices  without  the  scope  of  exclusive 
copyright  domain,  but  it  is  believed  by  members 
of  the  two  committees  that  the  piano  player  and 
talking  machine  interests  would  consent  to  the 
royalty  stipulation  if  insisted  upon  by  Congress. 

ROYALTY   NAMED   DECIAKED  CONFISCATOKY. 

If  that  should  be  the  course  adopted  the  chief 
concern  of  those  interests  would  be  the  amount 
of  the  royalty  to  he  paid.  Some  of  the  talking 
machine  and  piano  player  concerns  have  already 
indicated  informally  to  the  committees  their  be- 
lief that  a  royalty  of  two  cents  a  roll,  as  con- 
templated by  the  "compromise"  of  last  week, 
would  be  confiscatory.  Another  question  inter- 
esting Congressional  members  is  whether  the 
imposition  of  a  royalty  would  ultimately  fall  as 
a  tax  upon  the  people.  If  the  payment  of  the 
proposed  royalty  stamps  would  be  added  to  the 
retail  price  of  the  music  rolls,  perforated  rolls, 
or  talking  machine  records,  there  might  be  a 
howl  from  the  consumers,  especially  in  the  rural 
districts  which  would  be  very  influential  with 
members  of  Congress  from  suburban  districts 
who  are  nearly  always  solicitous  about  the  com- 
plaints of  the  farmer. 

Again  certain  perforated  roll  representatives 
have  intimated  that  it  would  be  easier  for  the 
talking  machine  manufacturers  to  add  the  two- 
cent  royalty  cost  to  the  price  of  their  records 
than  it  would  he  to  add  it  to  the  retail  price  of 
the  perforated  rolls,  for  the  reason  that  the  latter 
are  generally  sold  in  multiples  of  25  cents.  They 
say  that  the  public  when  accustomed  to  paying 
multiple  prices,  like  25,  50  or  75  cents  for  a 
staple  article,  would  immediately  object  to  pay- 
ing 27,  52  and  77  cents  for  those  same  articles; 
that  it  would  be  as  difficult  to  raise  the  price  of 
a  perforated  roll  with  success  from  25  to  27  cents 
without  a  hlDwl  from  the  public  as  it  would  be 
to  increase  the  price  of  a  loaf  of  bread  from  5 
to  7  cents.  On  the  other  hand  they  declare  that 
as  talking  machine  records  are  sold  at  various 
irregular  prices,  not  in  multiple  prices,  the  extra 
charge  of  two  cents  could  be  added  to  the  price 
of  discs  and  cylinders  without  attracting  public 
attention  and  criticism,  in  the  same  way  that 
the  variation  in  price  of  meats  several  cents  one 
way  or  the  other  is  paid  by  the  public  without 
objection.  Both  interests  contend  that  if  they 
have  to  pay  the  two  cents  a  roll  or  record  royalty 
it  would  be  unconstitutional  because  confiscatory. 

CONGEESS   TO  WORK   OUT   COMPROMISE  DETAILS. 

These  are  some  of  the  phases  of  the  royalty 
proposition  which  will  attract  attention  before 
the  committees  and  on  the  floor  of  Congress  if 
it  is  pressed,  but  Congress  can  be  safely  trusted 
to  work  out  these  details.  The  members  of  both 
committees  want  to  act  with  justice,  but  it  has 
been  difficult  to  reconcile  all  of  the  conflicting 
interests.  This  cannot  be  done  without  com- 
promise. In  this  respect  the  copyright  bill  very 
closely  resembles  tariff  legislation.  Schedules 
cannot  be  framed  to  satisfy  everybody.  There 
must  be  a  compromise  in  all  legislation  of  this 
character,  and  Congress  will  insist  upon  drawing 
the  line  of  compromise  itself,  after  hearing  the 
arguments  of  all  sides. 

This  week  a  form  letter,  emanating  or  in- 
spired by  the  Authors'  and  Composers'  League  of 
America,  has  been  coming  in  bunches  to  Senator 
Smoot  and  Chairman  Currier.  The  tone  of  these 
letters  is  the  same  and  almost  identical  as  to 
the  subject-matter.  They  violently  oppose  a 
statutory  royalty  proposition  as  illegal,  uncon- 
stitutional, un-American,  unfair  and  a  grave  im- 
position on  music  writers  and  composers.  The 
officers  of  the  league  are:  John  Philip  Sousa, 
president;  Reginald  De  Koven,  secretary,  and 
Victor  Herbert,  treasurer. 


CONTENTIONS  OF  THE  TALKING  MACHINE  MEN. 

Paul  H.  Cromelin,  vice-president  of  the  Colum- 
bia Phonograph  Co.,  General,  has  been  here  since 
last  Friday.  He  has  had  several  conferences 
with  Chairmen  Smoot  and  Curriei-,  the  last  tak- 
ing place  Wednesday  and  yesterday.  Mr.  Crom- 
elin urged  on  the  part  of  the  American  Copy- 
right League,  which  includes  the  talking  ma- 
chine and  perforated  music  roll  people  in  its 
membership,  and  of  which  he  is  president,  that 
records  and  rolls  or  any  other  device  for  auto- 
matic or  mechanical  reproduction  of  music 
should  be  included  in  the  domain  of  copyright  as 
a  matter  of  right.  This  view,  he  declared,  would 
be  urged  upon  the  committee,  but  if  they  were 
disposed  to  believe  all  interests  at  stake  would 
be  subserved  by  a  statutory  royalty  fee  or  charge, 
then  the  talking  machine  trade  would  submit 
gracefully,  at  the  same  time  submitting  what 
they  consider  would  be  an  equitable  arrange- 
ment. The  Patents  Committees  are  expected  to 
report  out  a  bill  within  the  next  week  or  ten 
days. 


the  association,  and  we  feel  that  you  need  us, 
as  we  know  that  through  the  combining  of  your 
efforts  with  ours  we  can  more  quickly  accom- 
plish things,  which  to  all  of  us  appear  for  the 
betterment  of  the  business. 

"Our  Committee  of  Arrangements  will  select 
hotel,  and  make  other  arrangements  for  this 
meeting,  and  as  soon  as  we  receive  their  report, 
we  will  forward  you  a  copy  of  same,  and  trust 
that  you  will  be  able  to  attend  this  meeting. 
The  Committee  of  Arrangements  consists  of  J.  N. 
Blackman,  97  Chambers  street.  New  York;  Louis 
Buehn,  49  North  Ninth  street,  Philadelphia,  and 
V.  Henkel,  89  Chambers  street.  New  York." 

Secretary  Whitsit  has  also  sent  a  letter  to  the 
members  urging  them  to  attend  this  meeting, 
and  to  induce  all  talking  machine  jobbers  who 
have  not  yet  joined  the  association  to  be 
present. 


JAMES  lANDAY  TO  ICARRY. 


TIME  TO  FALL  IN  LINE. 


Talking  Machine  Jobbers  Should  Attend  the 
IVIeetIng  of  the  National  Association  to  be 
Held  at  Atlantic  City,  July  6th. 


Perry  B.  Whitsit,  secretary  of  the  National 
Association  of  Talking  Machine  Jobbers,  has  sent 
out  the  following  communication,  dated  Colum- 
bus, O.,  March  27,  1908,  to  members  of  the  trade 
who  are  not  now  affiliated  with  the  association: 

"The  next  meeting  of  the  National  Association 
of  Talking  Machine  Jobbers  will  be  held  at  At- 
lantic City,  N.  J.,  on  July  6,  1908,  and  we  would 
be  very  much  pleased  to  have  you  attend,  as  we 
believe  that  you  will  profit  by  attending  this 
meeting  many  times  for  the  expense  and  time 
you  will  be  put  to. 

"We  have  written  you  several  times  in  regard 
to  joining  the  association,  and  we  trust  that  we 
have  interested  you  to  some  extent  at  least.  We 
are  making,  we  feel,  rapid  progress,  as  our  as- 
sociation is  hardly  six  months  old,  and  we  have 
to-day  one  hundred  and  one  (101)  members, 
which  is  considerably  more  than  one-half  of  the 
talking  machine  jobbers  of  the  United  States. 
Our  membership  comprises  many  of  the  most 
prominent  talking  machine  houses,  and  we  feel 
that  we  are  not  making  a  false  statement  when 
we  say  that  the  membership  of  our  association 
handles  at  least  from  two-thirds  to  three-fourths 
of  all  the  talking  machine  goods  sold  in  the 
United  States.    We  need  you  as  a  member  of 


James  Landay,  treasurer  of  the  Zed  Co.,  and 
also  senior  member  of  Landay  Bros.,  the  Victor 
distributers,  of  400  Fifth  avenue,  New  York,  will 
he  married  to  Lillian  Shone,  of  California,  on 
June  2.  On  the  following  day  he  and  his  bride 
will  sail  for  Europe  on  the  New  Amsterdam,  of 
the  Holland-American  Line,  for  a  honeymoon  of 
two  months. 

At  a  recent  directors'  meeting  of  the  Zed  Co., 
Zonophone  jobbers,  77  Chambers  street.  Max 
Landay  was  elected  president,  and  James  Lan- 
day, secretary  and  treasurer.  A  new  general 
sales  manager,  in  Siegfried  Aal,  an  experienced 
talking  machine  man,  assumed  office  March  30. 


RECENT  INCORPORATIONS. 


The  United  Talking  Machine  Co.,  New  York, 
have  incorporated  with  a  capital  stock  of  $25,000. 
Directors:  Clinton  B.  Repp,  Andrew  J.  Morris- 
sey,  and  Charles  A.  Curtin,  all  of  New  York. 

The  Multi-Phonograph  Co.,  a  Michigan  cor- 
poration, have  filed  incorporation  papers  with 
the  Secretary  of  State  of  Illinois,  giving  their 
address  at  1602  West  12th  street,  Chicago. 

Humanatone  Introducing  Novelty  Co.,  New 
York,  have  incorporated  with  a  capital  of  $15,- 
000.  Directors — George  W.  Stivers,  James  J. 
Stivers  and  John  H.  Dreyer. 


Politeness  is  worth  money.  Increase  your  cour- 
tesy 50  per  cent,  and  see  if  you  don't  attract 
your  employer's  attention  in  a  little  while. 


The  Diaphrei^m  Is  Kin^ 


OUR    LATEST    NOVELTY    IS  THE 

WOOD  DIAPHRAGM 

For  IVIodel  C  and  Columbia  Reproducers 

When  subjected  to  the  impact  of  sound,  wood  is  the  most  resilient  of  all  known  sub- 
stances. This  is  proven  by  its  successful  use  in  violin  bodies  and  sounding  boards  for 
pianos.  No  other  material  can  take  its  place.  By  a  new  and  novel  process  we  have  suc- 
ceeded in  making  a  four-ply  composite  diaphragm,  two  of  very  thin  wood  and  two  of 
cotton  stalk  tissue,  all  of  which  is  compressed  within  a  thickness  of  6/1  OOOths  of  an  Inch. 
The  reproduction  by  this  diaphragm  is  truly  marvelous.  Every  detail  of  sound  and  tone 
finesse  that  is  capable  of  being  recorded  is  brought  out  by  this  invention. 

PRICE,  includine  Cross  Head  and  Link,  $1  BACH. 

Norciross  Phonograph  Co. 

New  Lang  BIdg.,  662  Sixth  Ave.  (39tfi  St.)        NEW  YORK  CITY 


34 


THE  TALKING  MACHINE  WORLD. 


TRADE  NOTES  FROM  PACIFIC  COAST. 

Trade  Shows  Some  Improvement — Clark  Wise 
Featuring  Edison  Goods — Excellent  Columbia 
Report — Some  Curtaz-Goodman  Changes. 

(Special  to  The  Talking  Machine  World  i 

San  Francisco,  Cal.,  April  4,  1908. 

Ben  Curtaz  has  bought  out  Francis  Hare-Good- 
man's store  on  Mission  street,  and  Mr.  Goodman 
has  opened  a  new  place  on  Van  Ness  avenue,  at 
the  corner  of  Willow.  He  makes  a  specialty  of 
the  Victor  and  Zonophone  lines,  but  carries  a 
full  stock  of  miscellaneous  talking  machine 
goods.  The  new  store  is  well  arranged  and 
neatly  fitted  up,  with  a  number  of  individual 
demonstration  rooms,  and  a  tasteful  display  is 
carried  in  the  windows.  Mr.  Goodman  is  very 
well  satisfied  with  his  new  place,  as  the  opening 
has  been  marked  by  great  success. 

Sherman,  Clay  &  Co.  are  expecting  a  large 
shipment  of  Tetrazzini  records  for  the  Victor 
machine,  and  report  many  liberal  orders  for 
them  from  the  local  trade. 

A  good  many  of  the  Coast  talking  machine 
dealers  still  complain  of  dulness,  but  there  are 
many  favorable  reports.  Altogether,  the  trade 
seems  to  show  some  improvement,  as  there  is 
more  inquiry  at  nearly  all  the  stores,  and  some 
lines  of  talking  machine  goods,  particularly  pop- 
ular and  high-class  records,  are  having  a  good  sale. 

Clark  Wise  &  Co.,  while  they  have  for  a  long 
time  carried  Edison  goods  in  stock,  have  never 
really  "featured"  them.  This  week,  however, 
they  have  departed  from  this  custom,  and  have 
their  window  well  filled  with  Edison  machines 
and  records.  They  report  a  better  business  on 
talking  machines  than  they  have  had  for  some 
time. 

The  Columbia  Phonograph  Co.'s  Van  Ness 
avenue  store  has  had  about  three  times  as  much 
business  for  the  past  week  as  during  the  first 
week  in  February,  and  continued  improvement  is 
looked  for  from  now  on.  The  afternoon  con- 
certs have  been  unusually  well  attended,  with 
the  people  showing  a  gratifying  disposition  to 
buy.  Particularly  good  sales  have  been  made 
on  records  from  "The  Merry  Widow,"  particu- 
larly the  waltzes.  In  the  absence  of  F.  W. 
Downe,  who  is  still  in  the  East,  Mr.  Blumenthal 
is  handling  the  commercial  graphophone.  The 
local  branch  is  looking  forward  to  the  arrival 
of  the  new  Fonotipia  records,  which  are  expected 
to  make  a  great  hit  here. 

The  Sultan  of  Turkey  has  ordered  "The  Merry 
Widow"  score  to  be  phonographically  recorded  for 
his  entertainment  and  the  delectation  of  the 
ladies  of  the  seraglio. 


WHAT  CINCINNATIANS  REPORT. 

Revival  in  Trade — Rudolph  Wurlitzer  Co.  a 
Busy  Trade  Mart — Smith  &  Nixon  News — 
Symphony  Grand  Admired — Margraf's  Trip. 

(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  April  10,  1908. 

The  revival  in  the  talking  machine  traue  oi 
this  city  continues  steadily,  and  dealers  report 
a  strong  demand  for  medium-priced  machines 
and  the  many  up-to-date  accessories  now  on  the 
market.  The  jobbing  trade  state  that  orders 
are  plentiful  for  all  the  various  styles  of  ma- 
chines, and  that  the  popularity  of  that  form  of 
music  makers  is  steadily  on  the  increase. 

One  of  the  busiest  concerns  in  the  city  are  the 
Rudolph  Wurlitzer  Co.,  who  have  been  exploit- 
ing the  Victrola  in  an  energetic  manner,  with 
the  result  that  the  demand  for  those  instru- 
ments has  kept  the  stock  at  a  low  point  for 
some  time  past.  Many  of  those  constituting  the 
elite  of  the  city  have  heard  the  Victrola,  and 
having  heard  have  ordered  one  sent  to  their 
homes.  The  above  company  have  also  had  great 
success  with  their  tone  regulators  for  all  styles 
of  machines,  which  combine  simplicity  with  prac- 
ticability, and  are  reasonably  priced. 

The  Smith  &  Nixon  Piano  Co.,  who  handle  the 
Victor  and  other  lines,  have  had  great  success 
with  the  higher  class  Victor  records,  especially 
that  wonderful  Victor  production — ^the  opera  of 
I  Pagliacci — which  has  created  such  a  furore 
wherever  introduced.  This  firm  report  good 
business,  which  is  steadily  improving. 

The  new  Symphony  grand,  the  latest  Columbia 
product,  still  holds  the  center  of  the  stage  at  the 
local  branch  of  the  Columbia  Phonograph  Co. 
Manager  Nichols  states  that  its  elegant  appear- 
ance, owing  largely  to  the  fact  that  the  often  un- 
sightly and  cumbersome  horn  is  entirely  done 
away  with,  appeals  to  the  better-class  trade,  with 
the  result  that  the  Symphony  grand  is  finding 
a  place  in  the  drawing  rooms  of  many  prominent 
people. 

Harry  Margraf,  who  represents  the  Rudolph 
Wurlitzer  Co.  in  the  Southern  territory,  has  re- 
turned to  Cincinnati  with  a  very  encouraging 
report  upon  conditions  in  that  section  of  the 
country,  and  backs  it  up  with  a  liberal  bunch  of 
orders.  Mr.  Margraf  looks  for  normal  conditions 
again  as  soon  as  the  cotton  growers  obtain  the 
higher  prices  they  are  holding  out  for  and  turn 
their  crops  into  cash. 

Rafael  Cabanos,  formerly  manager  of  the  Na- 
tional Phonograph  Co.'s  branch  business  in  the 
City  of  Mexico,  has  severed  this  connection  and 
is  now  an  Edison  jobber  in  the  same  place. 


PENDING  IN  THE  COURTS. 

As  the  Appellate  Division  of  the  New  York 
Supreme  Court,  second  department,  will  not  hand 
down  any  decisions  until  April  24,  the  disposition 
of  the  case  of  the  New  York  Phonograph  Co. 
against  S.  B.  Davega  and  other  jobbers  and  deal- 
ers in  New  York  State  is  deferred  until  then 
at  least,  and  possibly  later. 


It  has  been  definitely  settled  that  argument  in 
the  case  of  the  Leeds  &  Catlin  Co.,  appellants, 
against  the  Victor  Talking  Machine  Co.,  appellees, 
will  not  be  reached  in  the  Supreme  Court  of  the 
United  States  before  the  October  term.  The 
court  will  adjourn  before  reaching  the  calendar 
numbers,  namely  307  and  308.  The  hearing  will 
probably  come  on  in  November. 


Testimony  is  still  being  taken  in  the  suit  for 
alleged  infringement  of  the  Berliner  patent, 
brought  by  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.,  against  the  Duplex  Phonograph  Co., 
Kalamazoo,  Mich.  Argument  of  the  case  may  be 
heard  this  spring.  The  Duplex  Co.'s  factory  is 
running,  however. 


THE  ECHO-TONE  THE  LATEST  HORN. 


Something  entirely  new  in  the  line  of  horns 
is  the  Echo-Tone,  which  is  referred  to  very  fully 
elsewhere  in  this  issue.  The  principle  repre- 
sented is  unique.  In  this  horn  the  sound  waves 
pass  through  an  inner  conductor,  are  projected 
against  the  sound  reflector  in  the  rear  of  the 
horn  and  rebound  to  the  ear  of  the  listener, 
giving  an  excellent  reproduction  of  the  especial 
quality  of  the  voice  or  instruments  represented 
in  the  record.  Experts  who  have  examined  the 
Echo-Tone  are  especially  enthusiastic  over  its 
ability  to  bring  out  all  the  details  of  the  music 
in  the  records  played.  The  horn  does  not  project 
and  can  be  used  for  both  cylinder  and  disc  ma- 
chines. The  manufacturers  will  be  pleased  to 
give  fullest  details  to  inquirers. 


JOHN  E.  HELM'S  "FIND." 


When  John  E.-  Helm,  treasurer  of  the  Douglas 
Phonograph  Co.,  New  York,  was  in  Europe,  he 
ran  across  a  plaster  group  of  the  old  couple  that 
figure  in  Massenet's  picture  of  the  Edison  phono- 
graph, and  whose  delight  is  so  expressively  dis- 
played. It  was  an  odd  find  in  an  out-of-way 
town  of  Germany,  and  he  brought  them  back 
with  him.  The  Douglas  Co.  will  doubtless  have 
the  uproarious  old  chap  and  his  delighted  wife 
recast,  and  offer  them  to  the  trade  as  an  effective 
window  show  piece. 


INJUNCTION  AGAINST  SCHAEFFER. 


The  National  Phonograph  Co.,  Orange,  N.  J., 
obtained  a  permanent  injunction  against  Fred 
G.  Schaeffer,  a  dealer  of  Philadelphia,  Pa.,  for 
selling  Edison  records  at  less  than  the  prescribed 
price.  Schaeffer  obtained  his  goods  through  a 
licensed  dealer,  and  thus  imagined  he  was 
exempt  from  the  company's  restrictions.  The 
Circuit  Court  of  the  United  States,  eastern  dis- 
trict of  Pennsylvania,  in  issuing  the  enjoining 
order  recently,  said:  "The  patentee  has  an  ex- 
ilusive  monopoly  of  the  right  to  manufacture, 
use  and  sell  the  patented  article.  These  sub- 
stantive rights  to  manufacture,  use  and  sell  may 
be  granted  together  or  separately  and  subject  to 
such  restrictions  in  each  case  as  the  patentee 
may  see  fit  to  impose.  He  may  limit  the  mini- 
mum price  at  which  his  licensee  may  sell  at  retail 
to  the  public,  and  a  violation  of  the  license  by 
the  latter  is  an  infringement." 


HAGEN  RETUENS  FROM  MEXICO. 

Henry  .1.  Hagen.  manager  of  the  Univereal 
Talking  Machine  Mfg.  Co.'s  reproducing  labora- 
tory in  New  York,  who  has  been  in  IMexico  since 
early  in  March,  sails  from  Vera  Cruz  for  New 
York  April  16.  Mr.  Hagen  has  secured  a  number 
of  excellent  instrumental  and  vocal  originals, 
which  will  shortly  appear  on  the  Zonophone  list 
of  Mexican  records. 


Sell  Wire  Racks  to  the  Record  Buyer 

The  "fleise  System"  100  and  150  Space  Racks — Immensely  Popular 


Only  two  months  since  we  announced  the 
manufacture  of  our  Wire  Record  Racks  in 
.smaller  sizes  for  home  use ;  in  that  time  dealers 
all  over  the  country  have  ordered  and  re- 
ordered.  Are  you  sharing  in  the  sale? 

These  racks  are  made  in  the  same  stj'le  as 
our  store  racks,  which  are  in  use  everywhere. 
Their  convenience  immediately  appeals  to  rec- 
ord owners.  There's  a  good  profit  in  tlieni 
and  you  ought  to  get  busy  right  away. 

Dealers'  Printed  Matter  is  Ready 

The  100  Space  Racks  ::,  in  hall  doz.  lots,  $15 
The  150  Space  Racks  -  >        »    »  §20 

Send  to  your  jobber  or  us  for  complete 
catalog  of  racks  for  store  use. 


SYRACUSE  WIRE  WORKS, 

(  ;in:idian  Represontnlivos  :  THK  R.  S.  WILLI  AMS  &  SONS  CO..  Toronto  and  Winnipeur 


SYRACUSE, 
N.  Y. 


THE  TALKING  MACHINE  WORLD. 


35 


SOME  IMPORTANT  POINTS 

On  Copyright  Matters  Sent  by  S.  T.  Cameron 
to  Representative  Leatce. 


S.  T.  Cameron,  counsel  for  the  American 
Graphophone  Co.,  has  sent  an  interesting  letter 
to  Hon.  Eugene  W.  Leake,  of  the  Patent  Com- 
mittee of  the  House  of  Representatives,  dated 
March  30,  the  salient  points  of  which  we  can  only 
present,  owing  to  lack  of  room.  The  letter  has 
been  ordered  included  in  the  official  report  of 
the  copyright  hearings: 

Dear  Sir  : — During  the  hearings  before  the  joint  com- 
mittees on  patents  of  the  Senate  and  House  on  Satur- 
day last,  you  asked  several  of  the  gentlemen  who  were 
addressing  the  committee  to  tell  you  why,  if  Congress 
included  in  the  copyright  bill  a  provision  recognizing 
the  meclianical  reproduction  of  musical  compositions 
as  an  infringement  of  the  copyright  for  such  musical 
productions.  Congress  should  be  asked  to  couple  with 
such  a  clause  a  provision  for  the  granting  of  universal 
royalties  to  all  parties  who  might  desire  to  mechan- 
ically reproduce  the  musical  composition.  Some  of  the 
gentlemen  thus  questioned  by  you  gave  partial  and,  to 
my  mind,  very  incomplete  and  unsatisfactory  reasons 
for  this  requirement,  and  others  (doubtless  because  of 
the  shortness  of  time  at  their  disposal)  failed  to  an- 
swer the  question  at  all. 

It  appears  to  me  that  the  question  is  a  very  perti- 
nent one  and  that,  as  a  member  of  Congress  dele- 
gated to  pass  laws  for  the  best  interests  of  all  the 
people,  you  were  entitled  to  have  received  a  frank  and 
full  answer  to  your  question.  The  fact  that  you  were 
not  fully  and  clearly  answered,  and  the  further  fact 
that  I  believe  I  may  he  able  to  throw  some  light  upon 
the  subject,  are  my  excuses  for  intruding  upon  your 
time  with  the  present  communication.  1  am  one  of 
those  who  believe  that  such  an  act,  if  passed,  would 
be  unconstitutional,  but  it  is  not  my  purpose  at  this 
time  to  discuss  that  question,  and  what  I  say  hereafter 
will  be  based  on  the  idea  that  you  assumed  the  con- 
stitutionality of  the  act  in  asking  your  question. 

There  can  be  no  question  that  in  order  to  be  within 
the  constitiation  every  act  granting  copyright  or  patent 
protection  to  authors  or  inventors  must  have  for  its 
object  "the  advancement  of  science  and  the  useful 
arts."  A  study  of  the  copyright  and  patent  laws  now 
on  the  statute-books  will  make  it  perfectly  clear  that 
such  laws  are  based  upon  the  proposition  that,  in  con- 
sideration of  some  benefit  moving  tO'  the  public  from 
the  author  or  inventor,  the  people  grant  to  the  autlior 
or  inventor  certain  specified  monopolies.  Thus,  the  law 
in  relation  tO'  patents  requires  that  before  the  exclusive 
right  to  make,  vend  and  use  a  given  Invention  shall  be 
accorded  to  the  inventor,  he  shall  file  an  application  in 
the  Patent  Office  describing  his  invention  in  such  full, 
clear,  concise  and  exact  terms  as  will  enable  one  skilled 
in  tie  art  to  make,  construct,  compound  or  use  the 
invention  for  which  patent  is  sought.  The  manifest 
object  of  this  requirement  is  that  after  the  expiration 
of  the  seventeen-year  monopoly  granted  by  the  patent, 
the  public  shall  be  in  full  and  complete  possession  of 
the  invention  in  such  form  that  all  these  skilled  In 
that  art  may  utilize  it.  If  the  inventor  fails  to  do 
this ;  if  perchance  he  obtains  a  patent  and  it  can  be 
made  to  appear  that  he  has  purposely  concealed  or 
withheld  information  in  regard  to  some  essential  fea- 
ture of  his  invention  which  the  public  was  entitled  to 
have,  his  patent  will  be  void  for  this  reaso'n.    .    .  . 

Now  under  the  present  copyright  laws,  it  has  been 
held  by  the  Supreme  Court  that  the  author  shall  have 
for  a  certain  limited  time  the  monopoly  of  the  right  to 
make  copies  of  his  writings,  and  it  has  likewise  been 
held  that  the  mechanical  reproduction  of  the  music  or 
the  thought  expressed  by  the  written  characters  is  not 
an  infringement  of  this  monopoly  granted  by  the  law 
to  the  author.  The  composer  now'  comes  forward  and 
asks  the  public  through  their  representatives  to-  grant 
them  an  extension  of  the  monopoly  which  they  now 
possess ;  asks  that  that  monopoly  be  expanded  so  as 
to  include  the  mechanical  reproduction  of  the  music 
or  the  thoughts  represented  by  the  written  characters. 

Assuming  that  Congress  has  authority  under  the 
constitution  to  grant  this  at  all,  and  assuming  that 
Congress  believes  that  such  a  measure  would  make  for 
the  advancement  of  science  and  the  useful  arts,  is  it 
not  perfectly  proper  that  in  granting  this  extension  of 
the  monopoly  heretofore  granted  they  should  reserve 
to  the  public  the  right  to  reproduce  on  mechanical  in- 
struments the  musical  conception  of  the  author  by  any 
member  of  the  public  who  is  willing  to  pay  a  certain 
stipulated  royaltv  to  the  composer?  I  think  it  is. 
Such  an  act  offers  an  additional  incentive  to  the 
composer.  .  , 

The  author  in  return  for  the  exclusive  monopoly 
granted  him  for  a  limited  period  to  publish  copies  of 
his  composition  puts  the  public,  through  such  published 
copies,  in  possession  of  his  composition,  and  by  paying 
a  stipulated  price  for  such  copies  the  public  gets  the 
use  of  the  composition,  and  the  courts  have  held  that 
they  have  also  acquired  the  clear  right  to_  the  me- 
chanical reproduction  of  a  musical  composition.  The 
people  are  now  asked  to  part  with  this  right,  and  it  is 
manifestly  clearly  within  the  rights  of  the  people  to 
sav  to  the  composer:  We  will  grant  you  the  exclusive 
right  to  collect  royalties  for  this  mechanical  repro- 
duction of  your  composition,  but  we  will  reserve  to  the 
entire  public  the  right  to  this  mechanical  reproduc- 
tion upon  the  payment  to  you  of  the  stipulated  I'oyalty, 
believing  that  thereby  we  will  contribute  to  the  ad- 
vancement of  science  and  the  useful  arts  in  a  -way 
best  calculated  to  promote  the  interests  of  all  the 

^^It'siiould  be  borne  In  mind  that  a  patent  or  a  copy- 
right is  granted  to  the  inventor  or  author  under  the 
law  because,  as  the  moving  reason  for  the  grant  it  is 
believed  that  to  do-  so  will  advance  science  and  the 
useful  arts,  and  therefore  will  be  in  the  interests  of  all 
the  people.  Otherwise,  no  patent  or  copyright  -would 
he  granted  at  all.  Now  manifestly  of  Congress  in  its 
wisdom  believes  that  the  interests  of  all  the  pwple 
would  be  best  served  by  placing  certain  limitations 
upo-n  the  extension  of  the  copyright  monopoly  of  the 
character  under  consideration,  there  is  every  reason 
why  such  restriction  or  limitations  should  be  placed 
thereon. 

JUST  INCORPORATED. 

Among  the  incorporators  filed  with  the  secre- 
tary of  the  state  on  Saturday  was  that  of  the 
Manufacturers'  Outlet  Co.,  New  York,  to  handle 
talking  machines  and  all  kinds  of  side  lines; 
-iapital  ?15,000.  Directors:  Walter  L.  Eckhardt, 
New  York;  H.  D.  Rooseri,  Brooklyn,  and  G.  H. 
Haulenheck,  Stamford,  Conn. 


THE  HERZOG  CYLO=PHONE. 

Clever  Invention  in  WInich  the  Talker  Is  Con- 
cealed— Of  Interest  to  Talking  Machine 
Men. 


PHONOGRAPH  IN  THE  ARCTIC. 

Interesting  Letter  to  Mr.  Gilmore  from  Major 
Hersey,  Who  Accompanied  the  Wellman  Ex- 
position. 


Last  month  we  made  mention  of  a  clever 
Herzog  creation  in  the  form  of  a  novel  cabinet 
in  which  a  talking  machine  is  hidden  completely 
from  view.  'Some  very  clear  illustrations  repre- 
senting this  new  trade  novelty  will  be  found  on 
page  39  of  the  present  issue  of  The  World.  These 
views  should  be  studied  carefully,  for  they  give 
to  the  beholder,  a  comprehensive  idea  of  what 
the  Herzog  Co.  term  their  Cylo-phone. 

It  will  be  seen  upon  examination  that  the 
phonograph  is  always  ready  for  use,  cleverly 
concealed  in  this  new  Herzog  invention,  but  a 
mere  external  examination  does  not  convey  an 
adequate  impression  of  the  benefits  of  the  Cylo- 
phone.  The  cabinets  are  very  cleverly  designed 
and  all  who  have  listened  to  the  phonographs 


I-IEAKINO  THE  PHOXOGR.VPII  XE.in  THE 

within  them  have  not  hesitated  to  express  them- 
selves in  the  warmest  terms  of  approval  of  this 
wonderful  trade  invention.  The  musical  quali- 
ties are  not  impaired  in  the  slightest  and  the 
Cylo-phone  is  a  new  claimant  for  trade  patron- 
age which  is  destined  at  once  to  attract  interest 
cf  talking  machine  people  everywhere. 


B.  B.  GOODMAN  A  VISITOR. 


Last  week  B.  B.  Goodman,  manager  of  the  talk- 
ing machine  and  music  departments  of  the 
Bailey  Co.,  the  leading  dry  goods  emporium  of 
Cleveland,  0.,  was  in  New  York  and  Philadel- 
phia lately.  He  visited  the  plants  of  the  National 
Phonograph  Co.,  Orange,  N.  J.,  and  also  the 
New  York  headquarters:  the  Victor  Talking  Ma- 
chine Co.,  Camden,  N.  J.;  the  Universal  Talking 
Machine  Co.,  Newark,  N.  J.,  the  lines  of  which 
his  establishment  handles.  Speaking  of  the 
Zonophone  goods,  recently  added,  he  said:  "We 
consider  the  Zonophone  line  the  equal,  if  not  the 
superior,  of  any  in  the  market,  and  we  are  con- 
fident of  doing  a  splendid  business  with  it — 
probably  going  ahead  of  the  others." 


Just  before  the  Wellman  Expedition  left  on 
its  search  for  the  North  Pole,  President  Gilmore, 
of  the  National  Phonograph  Co.,  presented  Major 
H.  B.  Hersey,  the  prominent  meteorological  ex- 
pert and  executive  officer  of  the  expedition,  with 
a  handsome  Edison  Home  phonograph  and  a 
liberal  supply  of  records.  How  the  members  of 
the  party  enjoyed  the  gift  while  located  in  the 
Arctic  regions  was  described  by  a  letter  sent  to 
Mr.  Gilmore  by .  Major  Hersey  last  summer, 
which,  however,  failed  to  reach  Orange.  The  let- 
ter was  accompanied  by  a  photograph  of  the 
party  enjoying  the  phonograph  music,  and  for- 
tunately the  National  Phonograph  Co.  succeeded 
in  getting  duplicates  of  both  letter  and  picture, 
both  of  which  we  reproduce  through  their  cour- 
'  ■.,  tesy.    The  letter, 

dated  Camp  Well- 
man,  Dane's  Isl- 
and, Spitzbergen, 
July  25,  1907, 
reads  as  follows: 
"I  want  to  tell 
you  how  the 
phonograph  works 
up  here  in  the 
Arctic  close  to  80° 
north  latitude. 
We  unpacked  it 
soon  after  arriv- 
ing  here  and 
found  it  to  be  in 
perfect  condition. 
The  records  came 
through  the  rough 
trip  without  in- 
NonTH  FOLE.  jupy^  Powler, 

our  surgeon,  was  appointed  'master  of  ceremo- 
nies,' and  soon  had  the  records  rolling  out  the 
sweet  song  that  carried  us  baclt  in  spirit  to  the 
homes  and  friends  we  left  far  away. 

"And  you  have  no  idea  what  a  treat  ic  is  up 
here  in  this  land  of  eternal,  ice  and  snow  to  listen 
to  this  music.  Nearly  every  night,  if  we  may 
say  night  when  the  sun  shines  24  hours  in  the 
day,  we  have  the  instrument  at  work,  and  we 
seem  never  to  tire  of  it.  Two  or  three  times  a 
-  week  we  take  the  outfit  over  to  'Pike  House,' 
where  our  Norwegian  workmen  sleep,  and  give 
them  a  serenade.  They  enjoy  this  keenly.  The 
other  evening  we  took  a  photograph  of  their 
quarters  with  the  phonograph  working.  The  ex- 
pression on  their  faces  is  so  good  that  I  am 
going  to  send  you  a  copy  of  it.  In  closing  I 
will  add  that  the  phonograph  and  records  have 
given  splendid  satisfaction  in  every  way.  H.  B. 
Hersey,  Executive  Officer." 


MERWIN  E.  LYLE  MARRIED. 


OFFICERS  OF  NEW  COMPANY. 


The  officers  of  the  United  Talking  Machine  Co.. 
whose  corporation  is  referred  to  elsewhere,  are: 
C.  B.  Repp,  president;  -C.  A.  Curtiss,  vice-presi- 
dent, and  A.  J.  Morrissey,  secretary  and  treas- 
urer. They  will  market  a  complete  line  of  disc 
and  cylinder  machines,  records  and  supplies. 


Besides  handling  talking  machines  as  distribu- 
ters and  dealers,  the  F.  W.  Rous^  Co.,  Brooklyn, 
N.  Y.,  also  carry  a  line  of  pianop,  musical  mer- 
chandise and  sheet  music,  doing  a  good  business 
in  all  of  them. 


March  25  Merwin  E.  Lyle.  assistant  manager 
of  the  Baltimore  office  of  the  Columbia  Phono- 
graph Co.,  general,  was  married  to  Miss  Rita 
Adams,  of  Hacltensack,  N.  J.  The  ceremony, 
which  was  strictly  private  and  informal,  took 
place  at  Passaic,  N.  J.,  at  the  home  of  a  friend, 
in  the  afternoon  at  5  o'clock.  Geo.  W.  Lyle, 
general  manager  of  the  Columbia  Co.,  Merwin's 
uncle,  and  Mrs.  Lyle,  were  present.  The  young 
couple  went  South  for  their  honeymoon,  and  on 
returning,  in  about  ten  days,  they  will  reside  in 
the  City  of  Monuments. 


Jacob  Wester,  of  Newark,  N.  J.,  removed  to 
new  quarters  at  332  Waverly  avenue,  that  city, 
on  April  1. 


THE  HARMONY  COMPANY,  Chicago,  U.  S.  A. 

Largest  Manufacturers  of 

GUITARS,  IVIAIVDOLIINJS,  GUITARS 

FOREIGN  TRADE  SOLICITED  WRITE  FOR  CATALOG 


36 


THE  TALKING  MACfflNE  WORLD. 


The  4  Biggest  Columbia 


The  "BQ"  Cylinder  Graphophone 

No  question  al30iit  it — this  "BO"  tone-arm  cylinder 
machine  has  certainly  made  the  hit  of  the  season.  We 
have  advertised  it  pretty  extensively  as  the  "king  of  all 
cylinder  machines"  and  it's  matching  up  with  that  claim. 
^^'e  said  some  time  ago  that  no  man  who  intended  to 
buy  a  cylinder  machine  would  hesitate  very  long  be- 
tween this  "BO"  and  the  old  types,  and  evidently  the 
dealers  of  the  country  agree  with  us.  Compact,  con- 
venient, shapely  and  simple,  no  rubber  tube,  no  horn 
crane,  no  horn  stand — it  has  talking  pomts  enough  for 
half  a  dozen  machines! 

It's  good  money.    Is  any  of  it  getting  by  _vo(// 

The  Symphony  Grand  Graphophone 

The  Symphony  Grand  Graphophone  is  about  the 
biggest  sign  of  the  times  in  sight  of  the  talking  machine 
trade  this  minute.  Every  man  who  owns  a  piano-player, 
every  man  who  ever  iiifciids  to  own  a  piano-player, 
every  man  who  likes  to  have  the  new  things  ahead  of 
his  neighbors,  every  man  who  loves  music  and  likes  to 
entertain — there's  your  immediate  field. 

One  sale  of  a  Symphony  Graphophone  makes  a 
heap  of  difference  in  your  ledger.  And  don't  forget 
that  the  man  who  puts  $200  into  a  Symphony  Grand 
Graphophone  isn't  going  to  be  a  small  buyer  of  Co- 
lumbia Records,  either. 

There's  no  one  thing  that  will  broaden  the  influence 
of  a  talking  machine  store  in  the  community  like  this 
one  incomparable  musical  instrument. 


ColxinvbidL  Phon 


TRIBUNE  BUIL 


a 


THE  TALKING  MACHINE  WORLD. 


4oney-Mahers  Right  Now 


The  New  Grand  Opera  Records 

In  addition  to  the  thirt_v-three  magnificent  signed 
records  described  in  our  Advance  List  of  Columbia 
Grand  Opera  Records  (Fonotipia  series)  we  have  just 
issued  a  supplement  containing  thirty-three  more. 

This  new  list  includes  records  by  five  artistes  never 
before  listed — Pinkert,  Magini-Coletti,  Luppi,  Parsi- 
Pettinella  and  Vignas ;  likewise  additional  records  by 
Bo'nci,  Didur,- Stracciari,  liarrientos,  Sammarco,  Pacini, 
Russ  and  Kubelik,  together  with  soprano-and-baritone 
duets  by  Eugenia  Burzio  and  Antonio  Magini-Coletti. 
The  singers  here  represented,  are  beyond  question  the 
greatest  living  exponents  of  the  lyric  art. 

The  "Hits"  and  "Specials" 

It's  hard  to  argue  against  a  success. 

Columbia  dealers  have  been  getting  their  "hits"  and 
turning  them  into  money  good  and  early.  They  are  not 
tying  up  their  best-selling  opportunity  to  an  "opening" 
day,"  subject  to  the  weather — and  meantime  they  are 
getting  their  people  into  the  store  betiveen-times.  It 
■  is  prett}-  well  proved  that  almost  every  man  who  used  to  _ 
buy  Columbia  Records  by  the  old  s_\-stem  is  buying  more 
Columbia  Records  now.  Columbia  dealers  are  getting 
a  square  deal,  and  that  enables  them  to  turn  a  sc[uare 
deal  over  to  their  customers — and  it  seems  to  be  mighty 
popular  all  round. 


rapK  Co.,  Gei\'l 


IffG.  NEW  YORR 


38 


THE  TALKING  INIACfflNE  WORLD. 


New  Hand  (in  store):    "Please,  sir!" 

Matured  Salesman:  "Well?" 

New  Hand:  "Please,  sir,  there's  an  English 
record  here  among  the  Chinese  records." 

Matured  Salesman:  "Yes;  thafs  to  keep  'em 
in  order." — Ernest  Werninck. 


A  FOVf-L  SUBSTITUTE. 


Here's  my  contribution  to  the  World's  funny 
column  for  this  issue  and  I  will  use  the  elopers 
as  a  center  of  attraction. 

"Isn't  pa  awful?"  sobbed  the  young  bride  who 
eloped. 

"What  now?"  faltered  the  bridegroom 
anxiously. 

"Why,  you  know  you  told  me  to  wire  pa  and 
tell  him  that  we  were  really  in  need  of  food." 

"And — and  did  he  send  the  money?" 

"No,  he  sent  a  talking  machine  with  some 
Caruso  and  Tetrazzini  records,  accompanied  bj' 
a  note  stating  that  as  music  was  the  food  of  love 
he  hoped  we  would  get  on  all  right  until  we 
returned." — Joe  Cose. 


His  Honor — "I  don't  quite  understand,  officer, 
why  you  arrested  this  man.  You  say  he  was  play- 
ing a  phonograph  in  his  house.  Is  that  the  only 
charge  you  have  against  him?" 

Officer  (lately  imported  from  Emerald  Isle)  — 
"Shure  it  is,  yer  honor!  Didn't  the  chief  him- 
self, himself,  tell  me  to  arrest  any  one  running  a 
sphake-aisy,  at  all,  at  all." — Ernest  Werninck. 


HAWTHORNE  &  SHEBLE  MEG.  CO.  OFFER. 

The  Hawthorne  &  Sheble  Mfg.  Co.,  Philadel- 
phia, Pa.,  make  an  exceptional  offer  to  dealers  in 
their  advertisement  on  the  cover  page  of  this 
issue.  This  company  have  been  in  the  talking 
machine  business  for  a  long  period,  and  their 
offer  to  give  away  absolutely  free  a  Star  talking 
machine  and  twelve  Star  records  is  something 
entirely  out  of  the  ordinary,  and  will  doubtless 
incline  dealers  to  send  in  coupons  and  learn 
further  regarding^  this  offer. 

BURGLARS  ENTER  PRICE  STORE. 

Burglars  entered  the  main  store  of  the  Price 
Phonograph  Co., ,  129  Greenpoint  avenue,  one 
night  recently,  and  took  between  $.500  and  $600 
worth  of  machines,  records,  and  other  articles. 
One  of  the  machines,  a  Victor,  was  worth  $100, 
while  the  records  were  of  the  disc  variety,  valued 
at  from  $1  to  $5,  and  were  presumably  chosen 
for  the  ease  with  which  they  could  be  packed. 
How  the  thieves,  laden  with  the  bulky  machines, 
'were  able  to  elude  the  police,  is  one  of  the 
numerous  Brooklyn  mysteries.  "Various  sup- 
posed "fences"  were  watched  by  the  police,  but 
the  loot  was  not  recovered. 

HRE  IN  PITTSBURG,  PA. 

The  Pittsburg  Phonograph  &  Supply  Co.,  Pitts- 
burg, Pa.,  Suffered  a  loss,  estimated  at  over 
$20,000,  in  a  Are  which  destroyed  the  building  at 
937-939  Liberty  avenue,  In  which  they  were  lo- 
cated, on  April  10. 


Excuses  are  the  enemies  of  advancement. 


TRADE  MORE  ENCOURAGING. 

Jobbers  So    Report  the   Outlook — Mail  Order 
Houses  Now  Optimistic. 


Reports  from  jobbers  of  talking  machines  are 
on  the  whole  of  a  very  encouraging  nature.  Busi- 
ness is  not  quite  up  to  last  year's  standard  at 
this  season  but  it  is  steadily  improving.  An 
important  thing  to  note  is  that  the  big  mail  or- 
der houses  who  were  pretty  hard  hit,  some  of 
them,  during  the  holiday  trade,  in  their  talking 
machine,  as  well  as  their  many  other  depart- 
ments, say  that  the  past  few  weeks  has  shown  a 
marked  resumption  of  activity  in  talkers  and 
that  for  the  season  of  the  year  business  is  not 
bad  at  all.  Whatever  view  the  readers  of  this 
pajper  may  take  as  to  the  mail  order  business  it 
remains  a  fact  that  the  big  concerns  located  in 
Chicago  and  which  do  a  retail  business  spread 
over  a  wide  expanse  and  territory  are  criterions 
in  a  large  measure  as  to  the  pulse  of  trade  in 
the  small  cities  and  agricultural  districts;  con- 
sequently the  reports  from  th's  source  are  full  of 
encouraging  significance. 


BRIEF  AND  TO  THE  POINT. 

The  Indestructible  Phonographic  Record  Co., 
Albany,  N.  Y.,  are  preparing  to  erect  a  new 
building  in  Brooklyn,  N.  Y.,  for  a  recording  labo- 
ratory and  mold-making  plant.,  Their  present 
quarters  are  said  to  be  much  too  small. 


After  a  sttenuous  week  in  Washington.  D.  C. 
following  the  hearings  before  the  Senate  and 
House  Patents  Committee  on  the  copyright  bill, 
Paul  H.  Cromelin,  vice-president  of  the  Columbia 
Phonograph  Co.,  general,  returned  to  New  York 
last  Friday.  Mr.  Cromelin  has  been  working 
like  a  beaver  on  the  copyright  controversy,  not 
only  recently,  but  for  over  a  year. 


Substantial  gold-lettered  signs,  of  impressive 
size  and  appearance,  with  S.  B.  Davega  Co.,  the 
new  corporate  name  thereon,  now  adorn  the  store 
front  of  this  very  successful  jobber  and  dealer 
on  East  14th  street.  New  York.  Lip.  Kaiser's 
smile  is  now  a  permanent  feature. 


J.  Charles  Groshut,  secretary  of  the  Edwin  A. 
Denham  Co.,  New  York,  who  had  been  in  Europe 
for  six  weeks,  reached  home  March  17,  in  time 
to  join  the  parade  on  that  date.  Mr.  Groshut 
said  he  found  talking  machine  business  in  Ger- 
many exceedingly  slow. 


On  March  19  Geo.  J.  Warner  and  Frederick 
Burt,  assistants  of  Walter  H.  Miller,  manager 
of  the  National  Phonograph  Co.'s  recording  lab- 
oratory in  New  York,  sailed  for  the  City  of 
Mexico,  via  Vera  Cruz.  They  will  be  under  the 
direction  of  Walter  Stevens,  now  down  there,  in 
obtaining  additional  Mexican  selections  for  the 
Edison  catalog. 


The  Porter-Wrlgley  Co.,  70  North  Broad  street. 
Atlanta,  Ga.,  have  taken  the  agency  for  Edison 
phonographs,  the  department  being  in  charge 
of  P.  R.  Stockton,  who  formerly  represented  the 
National  Phonograph  Co.  in  Atlanta. 


G.  W.  Guthrie  has  bought  the  talking  machine 
stock  of  the  Harding  &  Miller  Music  Co.,  Prince- 
ton, 111.,  and  will  add  a  complete  line  of  small 
goods.  Mr.  Guthrie  was  formerly  manager  for 
the  company. 


The  Blackman  Talking  Machine  Co.,  97  Cham- 
bers street,  New  York,  who  have  leased  the  en- 
tire building,  running  through  to  Reade  street, 
for  a  term  of  years,  will  not  occupy  the  entire 
space  at  present.  On  May  1,  however,  they  will 
add  20  feet  to  each  floor,  and  the  several  base- 
ments, the  remainder  of  the  capacity  being  let 
on  short  term  leases,  as  the  room  may  be  re- 
quired for  their  own  use  in  a  very  short  time. 


Api  il  4,  A.  I'l  Villard,  assistant  general  mana- 
ger of  the  Reglna  Co.'s  New  York  store,  resigned 
to  go  in  business  for  himself  in  another  line. 


NOW  FOR  ATLANTIC  CITY. 


First  Meeting  of  Committee  of  Arrangements 
in  Connection  With  Gathering  of  Talking 
Machine  Jobbers  at  Atlantic  City. 


The  first  meeting  of  the  committee  of  arrange- 
ments, appointed  by  President  Bowers,  at  the  re- 
cent convention  of  the  National  Association  of 
Talking  Machine  Jobbers  in  Buffalo,  N.  Y.,  to 
make  preparations  for  the  gathering  at  Atlantic 
City,  N.  J.,  July  6  and  7,  was  held  at  the  office 
of  the  Blackman  Talking  Machine  Co.,  97  Cham- 
bers street.  New  York,  on  March  31.  The 
entire  committee  was  present,  namely,  J.  New- 
comb  Blackman,  chairman;  Louis.  Buehn,  of 
Buehn  &  Bro.,  Philadelphia,  Pa.,  and  C.  V.  Hen- 
kel  of  the  Douglas  Phonograph  Co.,  New  York 
City. 

General  plans  were  discussed  at  length,  and 
many  suggestions  were  offered  looking  to  the 
perfection  of  arrangements  that  will  make  the 
meeting  a  memorable  occasion.  Application  for 
special  railroad  rates  will  be  filed  in  time  for 
the  Eastern  Committee  of  the  Trunk  Line  Asso- 
ciation, who  convene  in  New  York  April  14,  to 
take  action  upon.  Mr.  Buehn  was  appointed  a 
committee  of  one  to  visit  Atlantic  City  and  get 
in  touch  with  the  hotels,  principal  boarding 
houses,  etc.,  with  a  view  of  arranging  rates  and 
accommodations  for  the  members  of  the  associa- 
tion and  their  families  or  friends  who  may  ac- 
company them  to  the  meeting.  The  committee 
will  hold  its  next  session  in  Atlantic  City  on 
some  Sunday  in  the  near  future,  when  the  re- 
ports of  the  sub-committeemen  will  be  heard  and 
definitely  acted  upon. 

The  convention  will  take  two  days  to  dispose 
of  the  business  before  them,  which  consists  of  a 
complete  revision  of  the  by-laws,  the  election  of 
officers  and  various  other  important  matters  now 
in  the  hands  of  the  executive  committee.  It  is 
therefore  urged  upon  the  members  to  come  pre- 
pared to  stay  for  July  6  and  7,  and  as  the  oppor- 
tunity for  visiting  this  famous  and  delightful 
resort  under  such  pleasant  auspices  does  not 
occur  often,  the  committee  of  arrangements  sug- 
gest the  wives  oi\  family  should  be  brought  along 
for  a  week's  recreation  and  enjoyment.  It  will 
do  them  all  good.  The  association  now  numbers 
101  on  the  roster,  and  fully  30  or  40  new  members 
are  expected  to  be  added  before  the  July  con- 
vention, which  will  supersede  the  regular  annual 
meeting  in  September. 


The  Edwin  A.  Denham  Co.,  of  New  York,  have 
been  recently  working  a  scheme  which  they  af- 
firm have  proved  to  be  quite  a  stimulant  to  busi- 
ness. This  plan  has  been  worked  by  many  of 
the  leading  jobbers  and  dealers  of  the  country. 
In  this  connection  Mr.  Denham  said: 

"One  jobber  with  whom  we  recently  worked 
the  deal  states  that  he  is  still  one  hundred  ma- 
chines behind-hand  on  his  orders  for  large 
machines  sold  in  connection  with  this  proposi- 
tion. Another  large  jobber  in  the  East  stated 
that  he  had  increased  his  sales  $1,500  in  one 
month  to  one  single  dealer  who  had  been  work- 
ing the  scheme." 

The  Denham  Co.  are  now  preparing  to  elabo- 
rate on  the  proposition,  and  will  cover  every  sec- 
tion of  the  country. 


General  ^Manager  iMacNabb,  of  the  Universal 
Talking  Machine  i\Ifg.  Co.,  Newark,  N.  J.,  made 
a  special  trip  to  Cleveland.  O.,  going  out  March 
23  and  coming  back  the  2Sth  following,  when  he 
placed  the  Zonophone  line  with  the  Bailey  Co., 
the  leading  department  store,  handling  pianos, 
music,  etc.,  also.  It  was  a  splendid  deal,  and 
"Mac"  has  been  warmly  congratulated  by  the 
company  officials  for  the  superb  manner  in  which 
the  matter  was  consummated.  The  initial  order 
was  "fat  and  juicy." 


Fire  escapes  are  being  erected  on  the  Reade 
street  side  of  the  building  occupied  by  the  Doug- 
las Phonograph  Co.,  89  Chambers  street.  New 
York.  John  Kaiser  now  expresses  himself  as 
being  safe  from  the  fiery  demon. 


THE  TALKING  MACfflNE  WORLD. 


No.  740. 

Concealed   Horn    Cylinder   Record  Cabinet 
140  Records. 


Listen  To 


A  PERFECT  TONE 


Hear  it  at  Your  Jobber's 


No.  740. 

Golden  Oak  or  Mahogany 
"A  Wonderful  Seller." 


Herzog  Art  Furniture  Company 

SAGINAW,  WEST  SIDE,  MICHIGAN 


No.  742 

Concealed    Horn   Cylinder   Record  Cabinet 
196  Records. 


Our 

Complete  Lines 
of 

Cylinder 

and 

Disc 
Cabinets 

in  Stock  by 
all  Jobbers 


No.  742 

Golden  Oak  or  Mahogany 
"A  Beauty."  "Everybody's  Favorite. 


40 


THE  TALKING  MACHINE  WORLD. 


69  BASINGHALL  STREET,  LONDON,  E.  C.,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

Business  Conditions  Unsettled — Credits  Too 
Easy  and  Overplus  of  Competition — Export 
Trade  in  Talking  Machines  Steadily  Improv- 
ing— Litigation  Still  Continues  Prominent — 
Important  Edison-Bell  News — Premier  Mfg. 
Co.  Discuss  Export  Trade — Lower  Freight 
Rates  Desired  on  Talkers — National  Co. 
Makes  Good  Report — Displays  at  Business 
Show  Much  Admired — The  Enterprising 
Japanese — Four  New  Discs — New  Columbia 
Model — The  Graduated  Flex  Diaphragm — 
The  Edison  Bell  vs.  National  Co.  Decision — A 
Careful  Analysis  of  Conditions  in  Various 
Branches  of  the  Trade — Letters  from  Various 
Cities  in  the  Provinces  Contain  the  News  of 
the  Month  That  Is  Worthy  of  Mention. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  April  5,  1908. 

This  country  is  passing  througti  very  unset- 
tled times  just  now,  and  in  consequence  general 
business  is  .suffering  to  a  considerable  extent, 
more  particularly  so  when  we  come  to  such  lux- 
uries as  the  talker,  of  which  sales  are  anything 
but  pleasing.  One  must  recognize  the  fact,  but 
nevertheless  that's  no  brief  for  pessimism,  as  it's 
the  reverse  that  pulls  men  out,  to  win  in  the  long 
run.  Business  is  a  sensitive  plant,  and  long 
faces  of  a  certainty  will  not  stimulate  growth. 
You  can  indulge  in  greater  luxuries  than  the 
talking  machine,  for  dismal  growls  and  gloomy 
forebodings  are  of  the  most  expensive  kind.  But 
don't  do  it  now.  Wait  until  business  is  better, 
then  you  can  afford  to ;  but  not  now.  Get  a  ten- 
cent  move  on  you,  and  in  the  most  unexpected 
quarters  you  may  wake  up  business;  certainly 
not  by  bemoaning  fate  with  everybody  you  meet. 

Collections  have  been  slow  this  past  month, 
and  in  certain  directions  there  is  a  greater  ele- 
ment of  chance  in  getting  one's  money  than  in 
the  fascinating  sport — known  only,  of  course,  to 
tipsters — of  spotting  the  winner.  It  is  easier  to 
obtain  credit  in  England  than  any  other  country, 
and  debts  are  allowed  to  stand  unpaid  for  a 
much  longer  period.  The  British  system  has  de- 
generated into  almost  unlawfulness,  and  it  is 
near  the  marking  time  when  we  shall  need  to 
reorganize  the  giving  and  taking  system  of  in- 
discriminate long  credit  and  bill  renewing  if  we 
don't  want  to  go  to  the  wall. 

There  is  not  the  slightest  question  but  what 
competition  is  the  bugbear  of  the  talking  ma- 
chine trade  to-day.  Demand  may  increase,  and 
it  does,  but  it  is  far  below  the  enormous  increase 
in  production  that  is  accentuated  with  every  new 
firm  that  comes  along— and  they  are  many.  New 
goods  are  rushed  upon  the  market  without  suf- 
ficient regard  to  conditions  or  financial  backing. 


The  result  only  increases  the  number  of  dis- 
tributors, who  far  outweigh  the  average  buying 
rapacity  of  the  public,  and  the  result  is  disaster. 
To  make  a  business  you  must  advertise,  and 
there  is  precious  little  in  this  trade.  It's  not  a 
bit  of  going,  leaving  progress  in  the  hands  of 
dealers,  quite  a  large  percentage  of  whom  know 
no  more  of  the  possibilities  of  a  talking  ma- 
chine than  they  do  of  keeping  proper  trading 
books,  except  if  it's  any  qualification  to  figure  up 
in  a  penny  exercise  book,  and  that's  where  we  are 
to-day  in  the  home  market.  But  what  of  export 
trade?  There  is  no  question  but  what  the  Brit- 
ish export  trade  in  talking  machines  is  very 
much  on  the  increase.  It  is  a  matter  for  hearty 
congratulation,  but  not  sufficient  reason  why  any 
one  firm  should  ease  up  on  mail  matter  or  ad- 
vertisement publicity.  Colonial  dealers  are  show- 
ing at  the  present  time  a  great  desire  to  handle 
English-made  records  and  machines,  and  while 
there  are  so  few  of  the  latter  on  the  market — 
which  is  to  be  deplored — I  think  that  in  the  mat- 
ter of  both  disk  and  cylinder  record  sales  manu- 
facturers would  greatly  benefit,  now  that  the 
colonial  season  is  here,  were  they  to  devote 
closer  attention  to  the  requirements  of  our 
friends  across  the  seas. 

In  any  correspondence  with  English  houses  re- 
garding orders,  or  inquiries  for  new  goods,  for- 
eign dealers  should  always  give  the  fullest  par- 
ticulars of  their  requirements. 

The  New  Patent  Law. 

I  believe  the  new  patent  law  is  having  a  highly 
beneficial  effect  in  this  country,  but  certain  talk- 
ing machine  patents  manufactured  abroad  will 
lose  right  of  protection  after  August,  this  year, 
unless  they  are  wholly  manufactured  here.  The 
matter  is  already  under  discussion  with  certain 
German  firms. 

Some  Important  Litigation. 

In  the  case  of  the  Gramaphone  &  Typewriter 
Co.,  Ltd.,  against  Josiah  Walter  Stanley,  sur- 
veyor of  taxes,  the  court  was  asked  to  determine 
whether  an  English  company  which  had  acquired 
the  business  of  a  German  company  were  assess- 
able for  income  tax  on  the  profits  made  in  Ger- 
many. The  matter  came  up  by  way  of  appeal 
by  the  Crown  from  a  decision  of  Justice  Walton 
on  a  case  stated  to  him  by  the  Commissioners  of 
Inland  Revenue.  The  respondent  company  was 
registered  under  the  Companies  Acts,  1862  and 
1898,  to  a,cquire  the  business  of  the  Gramophone 
Co.,  Ltd.,  as  a  going  concern.  The  capital  was 
£600,000,  divided  into  100.000  preference  shares 
of  £1  each,  and  .500,000  ordinary  shares  of  £1 
each.  In  January,  1900,  a  German  company  was 
incorporated  and  registered  in  Germany,  one  of 
the  promoters  being  the  Gramophone  Co.,  Ltd. 


.  The  respondent  company  was  registered  in  De- 
cember, 1900,  and  acquired  the  Gramophone  Co.'s 
business,  together  with  the  large  interest  which 
it  had  in  the  German  company.  It  now  held  all 
the  shares  of  the  German  company;  members  of 
the  Board  of  Management  of  the  German  com- 
pany and  the  directors  of  the  respondent  com- 
pany were  the  same,  and  the  members  of  the 
Board  of  Supervisors  of  the  German  company 
were  the  nominees  of  the  respondent  company, 
lu  the  year  in  question  the  total  profits  of  the 
German  company  amounted  to  £79,348,  of  which 
£15,000  was  transferred  to  the  depreciation  fund, 
relating  to  the  German  company's  patent  rights. 
The  question  now  to  be  decided  was  whether  the 
respondent  company  was  chargeable  for  income 
tax  in  respect  to  the  £15,000.  Justice  Walton 
had  held  as  against  the  Crown,  that  the  fact  that 
the  English  company  carried  on  business  in  this 
country  and  held  all  the  shares  of  the  German 
company  did  not  make  the  business  of  the  Ger- 
man company  the  business  of  the  English  com- 
pany, so  as  to  render  the  latter  assessable  upon 
the  full  amount  of  profits  made  by  the  German 
company;  hence  the  appeal.  The  Master  of  the 
Rolls,  giving  judgment,  held  that  the  Crown 
could  only  succeed  by  making  out  that  the  Ger- 
man company  was  merely  the  agent  of  the  Eng- 
lish company,  as  principals  in  a  business,  and, 
as  they  had  failed  to  do  so,  the  appeal  must  be 
dismissed  with  costs. 

Stirring  Times  at  the  Edison  Bell  Co. 

Some  interesting  items  are  to  hand  from  this 
well-known  house,  of  which  the  following  new 
arrangements  are  worthy  of  mention.  Firstly, 
the  trade  will  shortly  welcome  the  issue  of  a 
double-sided  needle-cut  disk  at  the  extremely  low 
figure  of  2s.  6d.  I  am  given  to  understand  that 
only  the  best  talent  will  be  presented;  secondly, 
it  has  been  decided  to  also  issue  in  the  near 
future  a  double-sided  disk  of  the  phonograph  cut 
type.  Size  will  be  SV2  inches  and  the  price  Is. 
6d.  That  a  steady  demand  will  soon  accrue,  upon 
these  terms,  is  obvious. 

The  Edison  Bell  9d.  cylinder  has  had  a  good 
run,  but  it  has  been  found  that  this  price  is  not 
only  destructive  of  all  profits  in  every  depart- 
ment of  the  trade,  but  that  to  continue  manufac- 
turing would  be  a  suicidal  policy,  therefore  the 
Edison  Bell  Co.  have  taken  the  bull  by  the  horns 
and  have  decided  to  cease  making  any  further 
records  of  this  type.  This  means  a  resurrection 
of  the  standard  price  of  Is.  To  this  end  an  im- 
proved record  has  appeared,  which  has  been 
clothed  in  a  label  of  a  particularly,  not  to  say 
original,  design.  This  box  label  was  the  recent 
subject  for  competition  among  dealers,  and  while 
no  individual  idea  has  been  used,  parts  of  vari- 


REVELATION  IN  THE  ART  OF  RECORDING 

Favorites!     Favorites!     Favorites!  Favorites! 

NEW  SUPPLEMENTARY  UST  FOR  APRIL  JUST  OUT ! 


Grand  Tone 
and  Finish 


Extra-Super-Fine  I ! ! 


No  Scratch ;  Sweet, 
Clear  and  Mellow 


Try  these  latest  numbers,  and   like  Oliver  Twist  of  Dickens  fame,  you  will  want  more.    Obtainable  from  all  up-to-date  Dealers.  Through 
Kactors  only,  lists  free. 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45   CITY   ROAD,  LONDON.   E.  C.  213  DEANSGATE,  MANCHESTER 


THE  TALKING  MACHINE  WORLD. 


41 


FROM  OUR  LONDON  HEADQUARTERS- (Continued). 


ous  designs  have  gone  to  make  up  the  beautiful 
whole. 

Interviewed  upon  the  question  of  exchange 
policy,  Mr.  Hough  stated  that  "both  factors  and 
dealers  will  be  very  liberally  dealt  with.  They 
will  have  the  opportunity  three  times  a  year  to 
clear  thei)-  shelves  without  any  loss  whatever. 
The  company's  expense  in  this  matter  will  be  a 
large  item,  but  it  is  not  regarded  too  great  in 
comparison  with  the  all  around  satisfaction,  that 
must  result.  There  will  be  no  reason  now  for 
dealers  to  retain  cut  of-date  or  obsolete  records, 
but  rather  shall  we  see  c]ean  shelves  stocked  with 
up-to  date  records.  Dead  stock  being  impossible, 
tlie  dealer  has  no  occasion  for  jobbing  old  rec- 
ords at  cut  prices,  and  we  may  therefore  regard 
this  movement  as  a  step  in  the  right  direction 
to  give  every  possible  encouragement  to  retailers, 
not  only  to  refrain  from  undermining  their  own 
profits  and  everybody  else's  by  cutting  prices, 
but  as  a  certainty  of  these  satisfactory  terms 
placing  at  least  one  section  of  the  trade  .on  a 
more  stable  footing.  In  these  efforts  the  Edison 
Bell  Co.  have  our  hearty  wishes  for  success. 

Here's  an  Optimistic  fVIortal. 

When  talking  machine  sales  are  slow,  sell  fly- 
catchers! No,  don't  blame  me.  That's  the  re- 
mark made  to  me  by  the  head  of  a  large  con- 
cern handling  both  talking  machines  and  other 
musical  merchandise.  The  flies  have  not  come 
yet,  but  he  is  ready  for  them  when  they  do — 
poor  things!  Still,  whatever  you  may  say,  it 
suggests  a  spirit  of  optimism  hard  to  beat.  But 
I  would  not  recommend  such  a  side  line  to  deal- 
ers, for  if  our  enterprising  men  took  up  the  sale, 
the  demand  could  not  last  long  because  the  fly 
race  would  soon  be  entirely  exterminated.  And 
a  flycatcher  is  not  a  flycatcher  when  there  are 
no  flies  to  catch.    See  what  I  mean? 

Opportunities  for  Colonial  Trade. 

In  their  advertisement  this  month  the  Pre- 
mier Mfg.  Co.,  of  Clarion  record  fame,  draw  the 
special  attention  of  Colonial  dealers  to  the  mer- 
its and  adaptability  of  their  product  for  export. 
I  would  say  here  that  the  price  alone  of  Clarion 
records  is  a  temptation,  quite  apart  from  their 
very  excellent  quality,  why  dealer.;;  abroad  should 
introduce  them  to  their  customers.  A  generous 
discount  is  allowed  to  the  trade,  by  which  a  good 
margin  is  apportioned  against  duty  charges, 
where  such  is  in  force.  The  company  are  will- 
ing to  treat  with  reliable  concerns  who  seek  to 
stock  a  record  that  will  bring  repeat  orders,  and 
sample  sets  will  be  mailed  on  the  usual  terms. 
Mr.  Force,  who  guides  the  destiny  of  this  house, 
gave  me  some  very  interesting  information  in 
the  course  of  a  recent  chat  I  had  with  him,  which 
was  to  the  effect  that  we  may  probably  see  an 
early  issue  of  something  good  in  the  disk  line. 
From  certain  masters  I  saw,  it  appears  that  the 
possibilities  of  a  phonograph  art  disk  being  is- 
sued by  this  house  is  not  far  from  an  established 
fact.  Yet  as  it  occasions  subject  for  expectation, 
I  would  add,  certainty  or  time  of  its  appearance 
has  yet  to  be  definitely  decided  upon.  Judging 
from  the  success  which  their  cylinder  record  has 
achieved,  the  advent  of  a  disc  record  from  the 
Premier  Co.  will  no  doubt  be  eagerly  awaited  for 
by  the  trade  at  large.  In  view  of  the  very  keen 
competition  which  at  present  exists  in  the  disc 
trade  branch  of  this  business,  it  will  need  to  be 
something  especially  good,  and  we  have  every 
reason  to  believe  it  will  be. 

The  Progressive  Germans. 

Reports  from  Germany  state  that  a  great  im- 
provement has  been  made  in  wireless  telegraphy, 
whereby  with  the  aid  of  a  new  diaphragm  which 
admits  light  every  time  it  receives  a  wave,  the 
necessity  of  somebody  being  at  the  receiver  the 
whole  time  is  obviated.  Instead  of  silver,  as 
hitherto  used,  the  new  coherer  is  prepared  with 
finely  powdered  aluminum.  The  result  is  that 
each  signal  received  gives  a  feeble  light  in  the 
coherer,  under  which  is  fixed  a  slowly  moving 
photographic  plate,  which,  when  developed  gives 
an  exact  account  of  the  message. 


M icrophonograph  Specialties. 

The  Microphonograph  Co.,  whose  specialties, 
by  the  way,  are  now  controlled  exclusively  by 
Mr.  Seymour,  have  just  issued  a  new  thing  in 
needles.  The  "Seymour"  Iridised  Disk  needle, 
as  it  is  called,  has  many  good  points  (although 
a  needle  is  generally  supposed  to  have  only  one 
point).  In  this  case  it  is  diffei'ent  because  the 
many  sale-creating  points  include  quite  a  few, 
among  which  may  be  mentioned:  wears  longer 
than  others,  minimizes  scratch,  gives  solid  tone, 
and  is  cheap.  They  are  creating  quite  a  demand, 
and  dealers  would  therefore  find  this  a  profitable 
line  to  handle. 

The  "Talker"  in  Politics. 

The  Conservative  gramophone  van  political 
campaign  has  attained  a  well  deserved  success. 
By  its  means  the  voices  of  our  great  statesmen 
carried  influence  at  no  less  than  2,147  meetings, 
and  it  is  estimated  that  close  upon  a  million  peo- 
ple were  addressed  by  the  talking  machines. 
Quite  apart  from  its  party  significance,  the  cam- 
paign should  have  done  not  a  little  good  to  still 
further  popularize  the  products  of  this  industry. 
Owing  to  the  very  unsettled  conditions,  however, 
which  are  permeating  even  the  average  spender, 
we  fear  that  the  benefits  are  not  so  great  as  they 
might  otherwise  have  been.  But  there  is  not  a 
doubt  that  by  this  campaign  indirect  influ- 
ence in  favor  of  the  talker  has  been  brought 
about  and  has  laid  the  foundation  for  future 
sales. 

A  National  Co.  Announcement. 

The  following  appears  in  the  Edison  Phono- 
graph Monthly  this  month:  "We  have  as  yet 
been  unable  to  obtain  a  satisfactory  alternating 
current  motor  to  run  on  other  frequencies  than 
the  regular,  as  given  in  our  catalogue,  and  until 
we  can  secure  such  a  motor  we  will  be  unable  to 
fill  orders  for  Alva  phonographs  and  Acme  coin- 
slot  machines  to  be  operated  on  special  frequen- 
cies. The  trade  will  be  advised  as  soon  as  these 
conditions  can  be  changed." 

Want  Lower  Freights  on  "Talkers." 

Owing  to  the  very  exorbitant  freight  charges 
of  the  various  railway  companies  for  the  transit 
of  talking  machine  goods,  several  leading  trade 
members,  at  the  instigation  of  Paul  Mellerio 
(Pathe  Freres)  and  G.  H.  Hallett  (Premier  Mfg: 
Co.)  have  banded  together  to  discuss  ways  and 
means  of  securing  a  reduction  of  rates.  In- 
stances are  not  unknown  where  the  freight  to 
certain  parts  has  entirely  swamped  profit  on 
goods  sent.    Every  now  and  again,  and  for  quite 


a  long  time,  individual  protest  has  been  made, 
but  now  that  a  combination  of  traders  is  to  come 
about,  a  determined  attempt  will  be  made  to 
secure  advantages  from  the  railway  companies 
in  this  matter.  To  insure  success,  the  whole 
trade  must  do  their  level  best  in  support  of  such 
a  most  necessary  movement,  for  only  as  a  body 
can  they  hope  to  obtain  redress.  The  strongest 
possible  effect  is  produced  by  combination,  and 
we  have  no  doubt  that  action  along  these  lines 
will  secure  the  desired  result. 

New  Factor  Appears. 
Yet  another  new  factor  has  been  appointed  by 
the  Premier  Mfg.  Co.,  i.  e.,  Messrs.  Cooper  Bros., 
of  Goswell  Road,  who,  I  understand,  will  rack 
extensively  all  titles  of  the  now  popular  Clarion 
records. 

Hunting's  New  System  of  Recording. 

Russell  Hunting's  new  system  of  recording  has 
still  further  enhanced  the  quality  of  "Sterling" 
specials,  which,  by  the  way,  I  notice  are  now  sell- 
ing at  the  old  price  of  Is.  without  any  allowance 
whatever  to  the  public.  While  I  have  never  ad- 
vocated a  9d.  record,  although  one  has  to  wel- 
come what  comes  along,  the  opinion  seems  to  be 
gaining  ground  fast  that  justice  cannot  be  done 
either  to  the  manufacturer,  factor,  dealer  or  the 
man  in  the  street  in  producing  a  record  under 
the  price  of  Is.,  and  as  instance  of  this  it  is  note- 
worthy that  both  the  Sterling  and  Edison  Bell 
companies  are  upholding — what  apparently  seems 
to  be  the  standard — the  price  of  Is.  for  cylinder 
records.  Buyers — and  they  are  many — feel  quite 
a  grievance  if  any  one  company  has  not  produced 
all  the  songs  and  selections  with  which  they  are 
familiar  and  maybe  want,  and  they  must  be 
educated  to  the  fact  that  it's  an  expensive  Job 
paying  artistes  fees  and  keeping  by  hundreds  of 
matrices,  quite  apart  from  the  many  other  items 
of  cost  which  this  involves.  All  of  which  means 
only  one  thing,  which  is:  that  at  the  present 
rate  of  demand  there  is  little  profit  in  either  han- 
dling or  producing  a  record  under  Is. 

A  New  Turntabfe  Attachment. 

A  new  thing  to  be  introduced  on  this  market 
is  an  ingenious  turntable  attachment  particularly 
adapted  for  use  when  playing  over  warped  rec- 
ords. It  emanates  from  the  Phonoies  Co.,  of 
Canonbury,  London. 

Good  News  from  National  Co. 

Quite  a  revival  in  business  is  reported  by  the 
National  Phonograph  Co.,  whose  city  depot,  by 
the  way,  has  now  been  entirely  transferred  to 
their  new  factory  at  Willesden,  excepting  the 


There's  Money  in  Them 


99 


3»TERLING  RECORD 


"STERLING"  "SPECIAL"  Records  are  the  only  records  you  can 
obtain  which  enable  you  to  say  to  your  customers :  "  These 
are  the  greatest  value  in  cylinder  records  in  the  world."  You 
can  say  this  because  the  "STERLING"  "SPECIAL"  is 

"THE  RECORD  THAT'S  HALF  AN  INCH  LONGER" 

No  other  cylinder  offers  such  good  value,  no  other  cylinder  has 
ever  caused  such  a  sensation  by  its  sheer  merit  as  well  as  its 
increased  length.  No  other  record  will  sell  so  freely  among 
your  customers.  No  other  record  needs  so  little  introduction. 
"  STERLING  "  "  SPECIAL"  RECORDS  will  fit  any  standard 
make  of  Phonographs. 

The  Russell  Hunting  Record  Co.,  Ltd. 


Price  1m. 
{2B  Centm) 
Liberal  Discount 
for  Export 


13,  IS  and  IT  City  Road,  I-.ondon,  E.  C,  England 
Australasian  Representative,  H.  A.  PARKER.  19  Honter  Sl^  Sydney.N.  S.W 


42 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADOUARTERS-(Continued.) 


recording  department,  which  remains  at  the  old 
address  pending  the  fitting  up  of  a  suitable  West 
End  depot. 

Sound  Waves  and  Passion  Service. 

How  sound  waves  interrupted  a  pastor's  serv- 
ice was  demonstrated  very  forcibly  in  legal  argu- 
ments presented  in  a  recent  action  at  the  courts. 
The  Rev.  Edward  Heath  sought  to  restrain  an 
alleged  nuisance  by  the  Brighton  Corporation's 
electrical  works.  He  complained  that  either  by 
air  waves  or  ground  waves  the  machinery  caused 
such  a  humming  noise  in  the  church  as  to  hinder 
the  conduct  of  divine  service.  The  locality  and 
intensity  of  the  noise  was  said  to  vary  in  a  pe- 
culiar manner.  In  some  parts  of  the  church  it 
could  be  heard  only  when  kneeling;  in  other 
parts,  only  when  standing  or  sitting.  Certain 
membei's  testified  that  the  sound  waves  gen- 
erated into  quite  a  musical  hum,  something  re- 
sembling a  spinning  top,  while  another  member 
Said  it  gave  him  the  fidgets.  For  the  defense  it 
was  stated  that  the  whole  action  was  ridiculous, 
the  noise  being  go  infinitesimal  that  there  was 
no  word  in  the  English  language  that  could  prop- 
erly describe  the  character  of  the  sound.  In 
dismissing  the  action  his  lordship  was  of  the 
opinion  that  such  sound,  if  any,  was  rather  of 
a  musical  character  than  otherwise,  and  that 
any  ordinary  healthy  individual  would  not  there- 
fore be  inconvenienced. 

Exhibitors  at  the  Business  Exhibition. 
From  every  point  of  view,  the  Business  Exhi- 
bition which  was  held  last  month  at  Olympia 
proved  to  be  a  gigantic  success.  It  was  just  a 
big  indication  of  the  wonderful  advance  and 
progress  of  commercial  education  to-day,  for 
never  was  it  more  manifested  than  in  this  gath- 
ering together  of  business  men  from  all  parts  of 
the  country,  anxious  to  avail  themselves  of  any 
appliance  which  meant  a  saving  of  time,  labor 
and  money.  The  exhibition  was  the  center  of 
interest  for  some  of  the  leading  men  of  the  day, 
and  came  also  under  the  patronage  of  the  Prince 
of  Wales,  who  showed  very  keen  interest  in  the 
Dictaphone,  the  Columbia  Phonograph  Co.'s  in- 
vention for  correspondence  dictation.  The 
Prince  and  Princess  of  Wales  paid  a  visit  to  the 
Business  Exhibition,  where  the  Columbia  people 
had  a  prominent  Dictaphone  stand.    The  Prince 


spent  a  considerable  time  investigating  the  mer- 
its of  the  mechanical  amanuensis.  At  his  re- 
quest a  letter  was  dictated  and  transcribed,  and 
the  cylinder  was  shaved  in  readiness  for  further 
dictation,  so  as  to  illustrate  the  eflBciency  of  the 
entire  process.  "Very  clever  and  useful,"  was 
the  Prince's  comment.  He  particularly  asked  as 
to  the  reception  this  up-to-date  invention  was  se- 
curing, and  was  pleased  to  receive  a  long  list  of 
leading  British  firms  employing  the  Dictaphone, 
as  well  as  private  users,  including  the  Duke  of 
Marlborough^  the  secretary  of  state  for  war,  and 
the  postmaster-general.  To  these  distinguished 
names  of  Dictaphone  users  we  understand  that 
of  the  Right  Honorable  A.  J.  Balfour  has  now  to 
be  added. 

The  International  Linguaphone  Co.  were  also 
represented  by  a  well  arranged  stand  displaying 
a  series  of  records  of  many  languages,  which  ex- 
cited quite  a  deal  of  interest  among  the  visitors, 
some  of  whom,  on  the  occasion  of  my  visit,  I  saw 
with  text-book  in  hand  deeply  engrossed  in  in- 
tricacies of  foreign  pronunciation  as  told  by  the 
useful  Linguaphone  record.  Sales  were  brisk,  and 
at  the  end  of  the  week  results  were  far  in  ad- 
vance of  the  best  expectations. 

Artistic  Combined  Disc  Cabinet. 

One  of  the  most  artistic  combined  disc  machine  • 
cabinets  I  have  seen  in  a  long  time  is  one 
recently  designed  by  Barnett  Samuels  &  Son. 
Although  it  is  not  quite  ready  for  introduction 
to  the  trade,  Mr.  Balcombe  was  good  enough  to 
explain  its  principal  points,  which  I  now  present 
for  the  benefit  of  dealers  who  wish  to  handle 
what  I  should  style  an  easy  selling  and  profitable 
line.  At  the  retail  price  of  25  guineas  a  very  sub- 
stantial profit  is  allowed  to  the  trade.  The  case 
is  beautifully  made  and  finished  throughout  in 
solid  mahogany,  inlaid  and  with  cabriole  legs, 
the  whole  outside  measurement  being  about 
2  ft.  6  in.  square,  by  5  ft.  in  height,  which,  as 
will  be  seen,  forms  quite  an  imposing  piece  of 
furniture  for  the  drawing  room.  The  motor  in 
one  winding  will  run  for  twenty-five  minutes, 
and  I  understand  is  of  a  very  superior  make. 
One  great  novelty  in  connection  with  this  ma- 
chine is  an  invisible  horn,  made  entirely  of  the 
same  Swiss  pine  wood  as  is  used  for  pianoforte 
soundboards;  further,  it  is  shaped  on  the  model 


of  a  human  mouth,  and  I  may  say  there  is  no 
metal  whatever  used  in  connection  with  this 
horn.  Although  it  has  been  said  that  a  metal 
horn  is  the  only  proper  conductor  of  sound,  it  is 
obvious  that  there  can  be  no  standard,  as  in  this 
case  the  wooden  horn  seems  rather  to  improve 
the  tone  of  records,  and  is  certainly  not  in  any 
way  inferior  in  volume  to  the  metal  products. 
Messrs.  Barnett  Samuels  intend  to  construct  this 
machine  also  in  oak,  as  more  suitable  for  dining 
rooms.  Known  as  the  Boudoir  Dulciphone,  it 
will  rank  foremost  in  the  now  well-known  and 
popular  Dulciphone  series  of  products  specialized 
by  this  go-ahead  house. 

Japanese  Enterprise. 

In  connection  with  the  absence  of  business 
honor  in  Japanese  commercial  life,  and  which  I 
have  previously  had  occasion  to  comment  upon 
in  these  columns,  the  following  letter  from  a 
certain  London  house  will  be  of  much  interest  to 
those  interested  in  Eastern  markets,  and  from 
which  it  may  be  gathered  that  Western  determi- 
nation and  enterprise  is  not  on  the  wane.  In 
effect  the  letter  states  that  the  trade  mark  of 
this  firm,  which  was  registered  by  a  Japanese 
merchant  and  upheld  by  the  court  in  Japan,  has, 
in  the  face  of  further  appeal  and  agitation,  as- 
sisted by  strong  representation  through  the  for- 
eign ofiice,  now  been  canceled.  Other  manufac- 
turers who  have  suffered  from  fraudulent  imita- 
tions should  take  heart  by  this  example  and 
make  another  effort  to  establish  their  rights. 
Musical  Reciprocity. 

With  the  object  of  establishing  musical  reci- 
procity between  Great  Britain  and  Canada,  Sir 
Frederick  Bridge  will  visit  that  country  shortly. 

Building  Up  Clarion  Lists. 

Evidently  a  determined  attempt  is  being  made 
by  the  Clarion  people  to  build  up  still  further 
their  now  rapidly  growing  lists.  The  March 
issues  of  this  popular  record  contain  quite  a  gal- 
axy of  good  things.  We  have  several  splendid 
orchestral  and  various  instrumental  pieces,  while 
the  song  selections  cover  many  of  the  ever  wel- 
come old  ballads.  The  quality  generally  is  ex- 
cellent, with  the  exception  of  that  beautiful  song, 
"Mary,"  which  leaves  room  for  improvement. 
The  Klingsor  Cabinet. 

H.  Lange's  successor  informs  me  that  their 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


RPDT17ITD  68  BasinKhall  St.. 
.  rlVlJldJlV  London.  E.C.,  Eng. 

EVERY  WHOLESALE  JOBBER 

should  Kct  my  export  prices  for  Best  French 
PHONO  REPROS.,  RECORDERS. 
BLANKS  and  all  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
representation  of  manufacturers  of 
SPECIALTIES  of  all  kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and  prices.  Highest  Bank  Refer- 
ences. Correspondence  invited — 
English  or  French. 


For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 

Supplied  by 

GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 


THE  SEYMOUR 
REPRODUCER 

NEW  1908  MODEL 
Enormously  Improved. 

Absolutely  the  finest  phonogrraph  repro- 
ducer on  the  market.    Price,  12  6. 

Graphophone  Carrier  Arms  for  Edison 
machines  to  adopt  same,  with  special  sound- 
tiKht  joint,  from  10  6  to  12  6. 

Send  for  illustrated  lists  of  above  and 
other  up-(o-date  accessories. 

TBE  MICROPHONOGRAPH  COMPANY 
291  Gostvell  Road,  London.  England 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  re<iuirements. 

American  Talking  Machine  Co. 

Si  Tabernacit  SI..  Undm,  England 


F.   W.  ROBINSON 

"The  Talkerics. "'  21."^  Deansnate, 
MANCHESTER.  ENGLAND 

Direcl  Importer  of  nil  kinds  of  DISC 
TALKING  MACHINES.  RECORDS. 
PHONOS..  CYLINDERS.  ETC..  and  all 
Koods  connected  with  the  trade. 
WHOLESALE.  RETAIL  AND  EXPORT 
on  cash  lines  nC  close  market  prices. 

nn^p>  Correspondence  Invited 
PROMPT  ATTENTION 

Alwriys  open  to  consider  Kood  lines  siiil- 
nble  for  ihc  Rnyrlish  and  Foreinn  markets. 
Improvements  and  Novelties  preferred. 
Send  samples  and  prices. 

sec  ADVT  AOJOININQ 


To  Coloniai  and  Foreign  Bayers 

The  peculiarities  of  these  markets 
have  never  been  more  apparent  than 
at  tlie  present  moment.  re([uirln^  (he 
Kreatesi  enre  in  priotii;;  uuil  hiiy- 
iiitf.  with  a  vit'\\  to  the  future  Hav- 
luix  liad  ninny  years' ftrperience,  I 
aui  prepared  to  Imy  for  you  upon 
ooniinisNion,  and  to  keep  you  posted 
up  witli  all  (he  Inlesl  prodnctionH 
and  act  as  your  ri'P'*<"^^'''>tat  I ve.  I 
buy  r«ek  bottom.  Instrui  titms  lo 
purchase noods  must  ht-acconipaniiMl 
wUh  order  on  Bankers  to  pay  cash 
a^'alust  Hill  of  Lading. 

Hankers,  l.ondtui  City  and  Midland 
Ltd..  Manchr'ster.  Kor  terms,  please 
write  .staling;  re<iuli ements.  to 

F.  W.  ROBII\SO\. 
*Zltl  OeaiiHcnle,  MoneheHior,  Kns. 


The  City  Mfg.  Co. 

S6  City  Road,  London,  E.  C. 

We  are  the  ONLY  MANUFACTURERS  IN 
ENGLAND  who  are  able  to  prmluoe  a 
genuine  B  r  i  t  i  s  h  -  M  a  d  e  article,  superior 
quality,  lo  stand  Forei»:n  competition. 
Records.  Albums.  Pedestals 
Exliibition  Wire  Racks 
are  our  principal  lines,  and  we  can  claitn 
to  be 

The  Cheapest  on  the  Market 

Wholesale  only.      List  on  Application. 


THE  TALKING  MACHINE  WORLD. 


43 


The  PREMIER  MANUFACTURING  CO.  m 

81  CITY  ROAD,  LONDON,  ENGLAND 


Ihe  CLARION 


"  NEW  PROCESS 
CYLINDE 


t  RECORD 


FULL 
LENGTH 

FULL 
VALUE 


QUALITY 
EXCELLENT 

TONE 
PURE  AND 
NATURAL 

BETTER 

than  any 

SHILLING 
RECORD 

on  the  market 


To  Progressive  Colonial  Dealers 


TBE  MOST  PROFITABLE  LINE 

to  handle  is  a  record  that  will  sell 
quickly.  You  don't  want  to  tie  up 
your  money  in  stock  that  you  can't 
sell  — THAT  YOU'LL  AGREE. 
SEEK  where  you  will,  for  GOOD 
QUALITY  and  QUICK -SELLING 
the  "CLARION  "  RECORD 

STANDS  PRE-EMINENT 

It's  the  line  you  should  handle,  for 
it's  quality  and  price  that  tells  — 
brings  repeat  orders  —  and  Clarions 
are  there  all  the  time.  RECKON 
UP  the  advantages  and  ask  yourself 
if  it's  not  worth  while  getting  into 
touch  with  us? 


THE  "CLARION "  IS  A 

GOLD -MOULDED 
CYLINDER  RECORD 

recorded  under  a  new  process  which 
reproduces  both  instrumental  and 
vocal  music  with  lifelike  fidelity. 
We  don't  want  to  say  too  much, 
but  are  prepared  to  stand  by  your 
opinion.    Why  not 

SEND  FOR  A  SAMPLE  SET 

and  test  them  for  yourself.' 


CLARION  RECORDS 


Points  to  Remember 


A  GENEROUS  PROFIT 
IS  ALLOWED 

THERE  IS  NO  DELAY  WITH 
YOUR  ORDER 
WE  SUPPLY  PROMPTLY 

The  "CLARION  "  RECORD  is  a 
money-making  record,  not  because 
we  call  it  the  quick-selling  record, 
but  simply  that  the  price  and  quality 

Tempt  Buyers  to  Come  Again 


WE  ARE  SEEKING 

the  best  class  of  Dealers  to  stock 
"  Clarion  "  Records,  and  if  YOU  are 
wanting  the  best  class  of  record  — 
the  easy-selling  record  —  LOSE  NO 
TIME  in  applying  for  our  complete 
lists  and  particulars  of  trading  in 
your  country. 

DON'T  PUT  IT  OFF.    Write  now 
to  the  manufacturers. 

The  Premier  Manufacturing  Co. 

81  City  Road,       LONDON,  ENGLAND 


SHOW  BIG  PROFITS 


:6 

FULL 
LENGTH 

FULL 
VALUE 


Up-to-Date 

Lists 
of  Popular 
Selections 


2fi 

EXTREME 
CLIMATIC 
CHANGES 
DO  NOT 
AFFECT 
"CLARION- 
RECORDS 


All  Go  Ahead  Jobbers  are  Handling  These  in  Australia  and  New  Zealand.  Are  You  ? 


44 


THE  TALKING  MACHINE  WORLD. 


FROM  OLTR  LONDON  HEADQUARTERS- (Continued.) 


Klingsor  cabinet  disc  macliines  have  been  not 
only  considerably  improved  in  tone  and  work- 
manship, but  that  it  is  proposed  to  make  certain 
reductions  in  the  prices  previously  charged  which 
the  trade  will  receive  full  particulars  of  in  due 
course.  The  Zora  sound  box,  a  new  line  handled 
by  this  company,  certainly  and  fully  fills  the 
proverbial  long-felt  want.  The  stylus  bar  is  at- 
tached to  the  diaphragm  in  an  original  manner 
and  quite  different  from  the  usual  way  of  fitting 
up.  By  this  arrangement  it  holds  permanently 
the  sapphire  point  for  phonograph  cut  discs  with- 
out in  any  way  affecting  the  needle  holder.  Thus 
the  combination  is  both  clever  and  useful  and 
will  surely  provide  dealers  with  a  quick  selling 
line. 

The  British  Sonogram  Co. 

The  state  of  affairs  of  the  now  defunct  Brit- 
ish Sonogram  Co.,  who,  it  will  be  remembered, 
went  into  voluntary  liquidation  last  year,  do  not 
seem  to  warrant  the  hope  of  any  inflated  divi- 
dends being  announced  either  to  shareholders 
or  creditors. 

Four  New  Discs. 

Apart  from  the  new  Elephone  double-sided  rec- 
ord at  3s.,  placed  on  the  market  recently  by  the 
Universal  Talking  Machine  Co.,  we  are  to  see  the 
advent  of  no  less  than  three  more  disc  records 
in  the  near  future.  No.  1  will  emanate  from  the 
Edison  Bell  Co.,  a  double-sided  needle-cut  disc, 
selling  at  the  extraordinary  price  of  2s.  6d.  Later 
a  phonograph  cut  disc,  8%  in.,  double-sided,  is 
to  be  issued  at  Is.  6d.  No.  2,  from  the  Premier 
Mfg.  Co.,  will  be  a  phonograph  cut  record,  dou- 
ble-sided, and  the  price  is  yet  to  be  fixed.  No.  3, 
of  which  no  particulars  are  to  hand,  is  by  Rus- 
sell &  Co.,  makers  of  the  indestructible  cylinder 
record.  There  are  already  about  a  dozen  disc 
records  on  the  English  market,  and  competition 
is  very  keen,  yet  supply  is  greater  than  demand, 
good  though  that  may  be.  Four  more  discs  added 
to  this  will  considerably  upset  matters  for  some- 
body— there  is  not  room  for  all — and  because  the 
majority  of  disc  records  are  about  on  a  par  with 
each  other  in  point  of  quality,  in  the  great  sur- 
vival from  the  competitive  price  cutting  which 
inevitably  follows  only  those  firms  that  have 
given  due  regard  to  the  financial  side  of  their 
undertaking  will  be  in  evidence. 

To  Wind  Up  General  Phonograph  Co. 

A  petition  was  presented  last  month  for  the 


winding  up  of  the  General  Phonograph  Co.,  1 
Worship  street,  London,  E.  C. 

Growth  of  Foreign  Trade. 

As  some  indication  of  the  advance  in  exports, 
and  also  of  the  value  of  publicity  in  The  Talk- 
ing Machine  World,  is  the  news  to  hand  from 
Messrs.  Robinson,  213  Deansgate,  Manchester, 
who  report  vast  strides  in  their  foreign  shipping 
department.  Recent  exports  include  shipments 
of  goods  to  such  places  as  Persia,  China,  Cali- 
fornia, Australia,  etc.  And  although  Favorite 
records  predominate,  Messrs.  Robinson  do  a  large 
business  also  in  many  other  makes.  They  are  in 
a  position  to  execute  any  foreign  order  com- 
pletely and  promptly,  and  traders  abroad  could 
not  do  better  than  place  their  instructions  with 
this  firm. 

Odeon  Single-Sided  Records. 

The  Sterling  &  Hunting  Co.,  Ltd.,  have  -decided 
to  discontinue  the  manufacture  of  Odeon  double- 
sided  records  and  expect  to  issue  within  a  few 
days  a  complete  catalog  of  the  Odeon  single- 
sided  records,  which  will  be  10%  inches  in  diam- 
eter, containing  the  pick  of  their  existing  cat- 
alog. The  retail  price  of  their  new  records  will 
be  3s.  each.  In  order  to  protect  their  customers 
against  loss  of  stock  in  hand  they  have  ar- 
ranged to  allow  a  rebate  of  6d.  on  each 
10%-inch  Odeon  double-sided  record  purchased 
between  December  1,  1907,  and  March  19, 
1908.  What .  occurs  to  one  very  naturally 
is  that  the  alteration  of  a  double-sided 
record  at  5s.  to  a  single-sided  record  at  3s., 
not  being  a  proportionate  reduction,  is  therefore 
an  increase  in  price,  and  it  has  been  suggested 
as  more  satisfactory  to  buyers,  that  the  price 
should  be  divided  as  equally  as  the  music  has 
been.  But  dealers  must  remember  that  the 
Odeon  is  a  10%-inch  record  of  flrst-class  quality, 
giving  a  good  profit  to  the  trade,  and  as  such  it  is 
a  record  worth  pushing. 

Must  File  Assets  and  Liabilities. 

The  Lancashire  Traders'  Association  write  to 
the  Cycle  Trader  in  reference  to  the  21st  section 
of  the  Companies'  Act,  1907,  under  which  all 
public  companies  will  be  required  to  forward  to 
the  registrar  for  filing  a  statement  in  the  form 
of  a  balance  sheet,  which  will  contain  a  sum- 
mary of  its  capital,  all  its  liabilities,  and  of  all 
its  assets.  A  private  company  will  not  be  re- 
quired to  do  this,  but,  unless  the  requirements 
of  section  37  of  the  act  are  complied  with,  the 
company  will  be  regarded  as  a  public  company, 
and  the  particulars  referred  to  will  have  to  be 
given.  It  is  therefore  necessary  to  preserve  the 
private  character  of  the  company,  to  pass  and 
confirm  special  resolutions  altering  the  articles 
of  association,  so  as  to  bring  the  company  with- 
in the  definition  of  a  "private  company."  These 
requirements  come  into  operation  on  July  1 
next,  so  that  the  matter  should  be  given  imme- 
diate attention.  Furthermore,  under  the  12th 
section  of  the  act,  it  is  required  to  forward  a 
statement  showing  the  total  amount  outstand- 
ing of  all  mortgages  or  charges  as  defined  by 
the  10th  section,  except  those  created  since  1900, 
which  require  registration  under  the  14th  sec- 
tion of  the  act  of  1900.  The  penalty  for  default 
is  £50  per  day. 

Waltz  Dream  Records. 

Two  of  the  most  fascinating  selections — waltz 
and  march — from  the  new  musical  play,  "A 
Waltz  Dream,"  figure  on  a  double-face  disc  in 
the  Columbia  Su])plement  for  April. 

The  Columbia  "Crown"  Model. 
A  most  notable  development  in  cylinder  talk- 
ing machines  is  found  in  the  Columbia  "Crown" 
model — a  cylinder  instrument  fitted  with  the  fa- 
mous Columbia  alumiiiiini  tone-arm.  It  will  be 
remembered  what  an  inipoitaul  slop  forward 
was  taken  when  the  Columbia  people  first  ap- 
l)lied  the  aluminum  tone-arm  to  the  disc  talk- 
ing machine  and  in  the  adaptation  of  the  device 
to  the  cylinder  variety,  similar  momentous  con- 
sequences to  the  trade  may  be  expected.  It  is 
a  well-known  fact  that  aluminum  metal  has  the 


unique  property,  as  a  sound  conveyor,  of  produc- 
ing a  particularly  mellow,  realistic  quality  of 
tone,  and  this  always-desired  effect  is  fully  se- 
cured in  the  "Crown." 

The  Graduated  Flex  Diaphragm. 

Daws  Clarke,  of  5  Longford  place,  Longsight, 
Manchester,  has  given  me  the  opportunity  of 
testing  his  Graduated  Flex  Diaphragm,  and  1 
must  say  it  is  all  that  he  claims  for  it.  The 
reproduction  is  extremely  good;  the  tone  being 
as  faithful  to  nature  as  it  is  possible  to  obtain  at 
the  present  day.  I  would  strongly  recommend 
talking  machine  dealers  to  handle  this  line. 
Built  up  of  a  specially  prepared,  tough,  fibrous 
paper,  and  celluloid  stiffened  radially  in  the  form 
of  a  double  star,  or  wheel,  the  Graduated  Flex 
Diaphragm  thus  obtains  intense  vibration  over 
a  maximum  effective  area,  and,  moreover,  is  un- 
breakable and  impervious  to  climatic  changes, 
which  obviously  makes  it  very  adaptable  for 
sale  in  the  tropics.  Mr.  Clarke  claims  that  his 
diaphragm,  being  very  light,  moderates  both 
wear  and  metallic  scratch  of  the  record.  It 
can  be  fitted  to  any  sound  box  or  reproducer. 
Dealers  everywhere  should  write  Daws  Clarke 
at  above  address. 

Edison-Bell  vs.  National  Co.  Decision. 

In  the  matter  of  the  now  famous  circular 
which  the  National  Phonograph  Co.  issued  in 
September,  1905  to  the  effect  that  no  one  but 
themselves  had  a  right  to  use  the  name  Edison, 
and  from  which  statement  emanated  the  Edison- 
Bell  Co.'s  action  for  libel,  judgment  was  deliv- 
ered in  March,  1907,  in  favor  of  the  plaintiffs, 
with  an  inquiry  as  to  damages  sustained  there- 
from. Defendants  all  along  claimed  that  plain- 
tiffs' trade  had  declined  not  through  the  issue 
of  their  circular,  but  to  competition.  In  his 
summing  up  at  the  time.  Justice  Neville  said 
that  it  was  quite  clear  to  him  that  plaintiffs  had 
suffered  damage,  as  the  issue  of  the  libelous 
circular  was  immediately  followed  by  a  notable 
falling  off  of  their  trade,  and  he  found  that  gen- 
eral loss  of  business  had  been  proved.  This 
judgment  was  confirmed  by  the  Court  of  Ap- 
peals on  November  28,  1907.  The  finality  was 
reached  in  the  High  Court  of  Justice  last  month 
(March)  when  the  oflScial  referee  gave  his  de- 
cision as  to  damages,  as  follows:  I  have  come 
to  the  conclusion  that  the  evidence  and  figures 
produced  by  the  plaintiffs,  and  put  in  by  them, 
have  proved  damages  with  the  certainty  and 
particularity  which  is  reasonable,  having  regard 
to  the  circumstances,  and  to  the  acts  themselves 
by  which  the  damage  was  done.  As  to  the  di- 
rectors not  having  thought  that  the  loss  was 
the  result  of  the  circular,  I  have  carefully  con- 
sidered the  points  urged  by  the  learned  counsel 
for  the  defendants  as  to  the  report  of  the  direc- 
tors referring  to  the  loss  to  increased  competi- 
tion, and  the  absence  from  the  minutes  of  any 
reference  to  the  circular,  and  also  Mr.  Fox's 
evidence,  and  I  come  to  the  conclusion  that, 
notwithstanding  this,  they  did  consider  the  loss 
was  due  to  the  circular  and  other  causes.  It  is 
clear  from  the  letter  of  Sept.  4,  1905,  from  Mr. 
White  to  Mr.  Marks,  referred  to  by  the  Lord 
Chief  Justice,  and  from  other  evidence,  that  the 
defendants  intended  to  convey,  and  did  convey 
to  the  factors  and  dealers,  and  the  public,  that 
the  plaintiffs  had  no  right  to  the  name  of  Edi- 
son, and  that  their  records  were  not  genuine, 
and  that  the  factore  and  dealers  must  not  buy 
the  plaintiffs'  goods,  but  that  they,  the  defen- 
dants, did  not  object  to  their  buying  the  Rus- 
sell Hunting  Co.'s  Sterling  records,  which  were 
selling  at  Is.,  the  same  price  as  the  plaintiffs'. 
There  was  clearly  a  demand  for  the  Is.  records, 
a.';  shown  by  the  plaintiffs'  sales.    The  circular 


PHILIP  NEALE, 

PMOIVO.  EXPERT, 

.->  Chalk  Farm  Rd.  LONDON.  N.  W. 

TnlkliiR  Mncliliies  o(  cvei.v  description  repaired. 
Spoclnl  terms  to  the  trade.  "City  adaresa  and  price 
list  on  receipt  of  postal.  No  job  too  small — no 
job  too  large. 


"raE 


GRADUATED  FLEX 
DIAPHRAGM 


(PROTECTED) 


BUILT 
LIKE  A 
WHEEL 


The  loudest  and  most,  living  reproduction  yet 

obtained.    Read  what  users  say  of  it. 


For  EdiMon  "C,"  or  Columbia  Lyric,  2  or  50c. 

For  DInc  Boxes  or  large  Phono- 
Speakers,        -         -         -         4 '  or  $1.00 
Post  free  anywhere,  with  inHtructionti  for  fitting. 

Fitting,  ad|usting  and  testing  (it 

required)  all  sizes,  extra,      -  1/ 

Try  one  in  your  Exhibition  Sound-box  or 
Model  C.    Full  particulars  and  testimonials  from 

DAWS  CLARKE 

Longford  F>  I  <i  c  e  ,  Longslgtil 
IVlanchesler,  Eng. 


THE  TALKING  MACHINE  WORLD. 


45 


FROM  OUR  LONDON  HEADOUARTERS-(Continued). 


said  in  effect  tliat  tlie  plaintiffs  tiad  no  right  to 
sell  them;  if  you  buy  them  we  will  boycott  you; 
so  the  buyers  went  to  the  Russell  Hunting  Co., 
and  in  that  way  the  circular  increased  the  sales 
of  the  Sterling  records.  After  considering  the 
whole  of  the  evidence,  oral  and  documentary, 
before  me,  and  the  arguments  of  the  learned 
counsel,  I  find  that  substantial  damage  was 
caused  to  the  plaintiffs  by  the  circular;  that  it 
increased  the  competition  of  the  Russell  Hunt- 
ing Co.,  and  was  the  cause  of  the  plaintiffs  re- 
ducing their  price  and  making  rebates  to  their 
customers.  In  arriving  at  what  is  a  reasonable 
amount  for  that  damage  to  allow  to  the  plain- 
tiffs, I  must  take  a  broad  view  Of  the  whole 
case,  and  I  do  not  propose  to  go  into  specific 
figures.  I  must  bear  in  mind  that  the  plaintiffs 
were  selling  records  on  a  large  scale,  the  figures 
being  in  1904,  1,800,000  odd,  and  in  1905,  2,400,000 
odd,  so  that  any  interference  with  their  trade 
would  not  have  a  slight  effect.  I  must  bear  in 
mind  that  though  the  reduction  in  price  caused 
a  loss  to  the  plaintiffs  by  their  being  obliged  to 
sell  at  less,  on  the  other  hand  the  reduction  in 
price  led  to  an  increased  number  being  sold, 
and  the  profit  from  this  must  be  set  off  against 
the  loss;  that  some  part  of  the  falling  off  of 
the  records  being  sold  in  1905  at  the  original 
price  of  Is.,  as  compared  with  those  sold  in 
1904,  was  due  to  some  factors  being  cut  off  by 
the  plaintiffs,  and  to  some  being  bankrupt,  and 
that  some  of  the  falling  off  must  be  allowed  for 
the  competition  of  the  records  of  the  Russell 
Hunting  Co.,  a  new  company  being  in  the  mar- 
ket at  Is.,  as  shown  by  their  sales  before  the 
circular.  I  must  also  bear  in  mind  the  fact 
that  the  plaintiffs'  business  was  increasing  up 
to  September,  1905,  and  that  there  was  a  rea- 
sonable prospect,  as  the  whole  general  trade  was 
progressing  and  the  demand  for  these  records 
Increasing,  of  the  increase  of  the  plaintiffs'  trade 
becoming  larger  had  not  this  circular  interfered 
with  it,  and  also  that  the  plaintiffs  had  to  allow 
a  rebate  of  some  £1,200  to  their  customers  owing 
to  the  reduction  in  price,  and  also  increased 
expenses  in  refuting  the  statements  in  the  de- 
fendants' circular.  After  endeavoring  to  give 
due  weight  to  all  these  considerations,  and,  as 
I  have  said,  reviewing  the  whole  evidence,  I 
find  that  the  plaintiffs  have  sustained  damage 
to  the  amount  of  £4,000,  by  reason  of  the  circu- 
lar issued  by  the  defendants  on  Sept.  13,  1905, 
as  set  out  in  the  statement  of  the  claim. 

Universal  Talking  Machine  Co.  Publicity. 

The  Universal  Talking  Machine  Co.  have 
issued  their  first  list  of  instrumental  records, 
and  also  machine  catalog,  which  is  worthy  con- 
sideration. 

An  Enjoyable  Recital. 

At  the  Assembly  Rooms,  Wandsworth,  a  very 
successful  graphophone  recital  was  recently 
given.  The  concert  was  organized  by  the  Co- 
lumbia Social  Club,  an  association  of  the  mem- 
bers of  the  Columbia  Co.'s  London  factory  staff. 
Every  available  seat  was  occupied,  and  standing 
room  was  in  demand  as  well,  and  the  crowded 
house  thoroughly  appreciated  the  excellent 
graphophonic  fare  provided.  In  addition  to  the 
va)ried  selections  by  the  Protean  mechanical 
artist,  enjoyable  items  were  contributed  by  sev- 
eral well-known  singers  in  person.  A  Limerick 
competition  held  in  connection  with  the  enter- 
tainment evoked  much  local  interest.  The 
Limerick  was  printed  on  the  back  of  the  admis- 
sion ticket  and  the  holder  was  invited  to  fill  in 
the  last  line  in  competition  for  a  prize  consist- 
ing of  a  graphophone  and  records.  The  popular 
editor  of  the  Wandsworth  Borough  News  under- 
took the  adjudication.  Altogether  the  affair 
passed  off  most  happily. 

LIVEEPOOL  NOTES. 

I  (Special  to  The  Talking  Machine  World.) 

Liverpool,  Eng.,  April  3,  1908. 
Since  our  last  report  nothing  very  startling 
has  occurred  in  the  Liverpool  district.   The  sales 
generally  have  been  well  maintained,  especially 
in  gramophone  goods.    At  Messrs.  Cramer's,  sev- 


eral good  sales  have  recently  been  effected  for 
the  Par  East.  At  Thompson,  Helsby  &  Co.'s  the 
boom  in  Pathe  goods  has  also  been  well  main- 
tained. They  speak  very  highly  of  the  latest 
numbers.  At  Archer  &  Sons',  where  an  enor- 
mous quantity  of  gramophones,  odeons  and  zono- 
phones  are  kept,  in  stock,  business  has  been 
pretty  good.  •  The  same  is  true  of  Messrs.  Dibbs, 
of  Ranelagh  Place.  Most  of  the  dealers,  how- 
ever, are  looking  forward  now  to  a  slight  lull. 
The  beautiful  springlike  weather  now  being  ex- 
perienced will  no  doubt  make  a  little  difference 
in  sales,  but  we  do  not  think  it  will  be  much, 

Edison  records  in  Liverpool  have  had  a  big 
run,  especially  those  made  by  Hairry  Lauder. 
At  Messrs.  Richardson's,  of  Paradise  street,  we 
were  informed  that  out  of  the  first  consignment 
of  10,000  records  received,  over  7,000  were  des- 
patched to  various  customers  the  same  day.  For 
a  day's  despatch  we  should  think  this  was  a 
record. 

MANCHESTER  NOTES. 

(Sreclal  to  The  Talking  Machine  World.) 

Manchester,  April  4,  1908. 

Trade  In  Manchester  during  the  past  month 
has  fallen  rather  flat.  There  have  been  very 
few  new  sales,  the  present  sales  being  princi- 
pally with  past  customers  who  always  keep  in 
touch  with  each  month's  new  goods  as  they  are 
placed  upon  the  market  by  the  manufacturers. 
The  recent  action  of  the  government  with  re- 
gard to  the  licensing  question  may  have  some 
effect  upon  the  sales  in  the  future;  the  disc  ma- 
chine being  in  the  North  practically  a  necessity 
in  nearly  every  licensed  house.  Hitherto  the 
licensing  laws  have  allowed  the  publican  to  have 
concerts  during  the  evenings,  but  this  has,  to  a 
large  extent,  been  replaced  by  talking  machines, 
of  which  a  large  number  have  been  sold. 

Speaking  to  a  prominent  dealer  a  few  days 
ago,  the  opinion  was  expressed  that  the  talking 
machine  in  a  licensed  house  tends  to  'keep  the 
customers  more  sober  and  orderly  than  if  it  did 
not  exist.  In  the  ordinary  way,  where  the  pro- 
prietor did  not  possess  a  machine,  customers 
would  chat  and  drink,  consuming  far  more  liquor 
than  where  there  was  a  machine,  which  consid- 
erably attracts  the  attention  of  the  customer 
from  drinking  only,  besides  providing  a  nice 
evening's  entertainment  at  practically  a  very 
nominal  cost. 

The  season  now  being  fairly  well  advanced, 
business  is  not  too  brisk.  In  view  of  the  Easter 
holidays  which  occur  in  April,  the  public  are 
chary  of  spending  too  much  money.  This,  and 
the  fine  weather,  probably  accounts  for  the  slight 
depression  we  are  now  experiencing. 

We  were  glad  to  learn  from  D.  Eraser  Watson, 
of  Manchester,  that  the  recent  concert  given  in 
this  city  on  the  new  electric  air  compressor 
"Pathephone"  was  a  great  success.  The  audi- 
ence was  exceptionally  large  and  the  repertoire 
excellent.  Mr.  Watson  tells  us  that  he  has  had 
a  very  fine  sale  season  as  regards  Pathe  goods, 
with  which  he  makes  a  specialty  of,  and  he  also 
expresses  very  bright  hopes  as  regards  the  future 
season's  trading. 

BRADFORD  AND  HALIFAX. 

(Special  to  The  Talkins  Machine  World.) 

Bradford,  April  4,  1908. 

In  Bradford  a  decided  lull  is  being  experienced 
by  those  in  the  trade.  As  is  well  known,  the 
western  side  of  Yorkshire  is  principally  a  cylin- 
der district,  and  although  the  sale  of  cylinders 
has  undoubtedly  been  larger  than  ever,  there  is 
no  doubt  but  that  the  disc  trade  has  increased 
very  considerably  over  that  of  the  past  season. 

The  difiiculty  at  the  end  of  every  season  is  that 
certain  goods  appear  to  drop  out  of  the  market 
and,  not  being  renewable  lines,  the  dealers  are 
forced  to  sell,  in  many'  cases,  practically  at  cost 
price  or  slightly  under  to  effect  a  clearance. 

As  foretold  in  The  Talking  Machine  World  a 
few  months  ago,  this  state  of  affairs  has  been 
brought  about  by  over-production  and  the  multi- 
plicity of  new  records  each  month,  which  is 


bound  to  have  a  serious  effect  upon  the  trade  and 
prices  generally.  It  has  been  suggested,  and 
rightly  so,  that  if  manufacturers  were  to  con- 
fine their  attention  to  producing  fewer  new  num- 
bers per  month,  of  a  superior  quality,  it  would 
be  beneficial  all  around,  and  to  this  we  are  in- 
clined to  agree. 

Mr.  Moore,  of  Bradford,  reported  that  busineSis 
was  fairly  steady.-  With  him  there  has  been  a 
drop  in  sales,  it  is  true,  but  nothing  very  serious 

At  Messrs.  Dysons'  Ltd.,  Mr.  Tedswell  is 
somewhat  optimistic  as  regards  the  future. 

Joshua  Marshall,  Ltd.,  of  Bank  street,  Brad- 
ford, who  were  appointed  a  few  months  ago  the 
sole  agents  for  the  Gramophone  Co.,  report  a 
very  satisfactory  state  of  business  as  regards 
gramophone  sales,  their  leading  lines  being  prin- 
cipally the  higher  grade  goods,  which  have  been 
selling  very  freely. 

At  Appleton's,  business  was  also  reported  to 
be  in  a  very  satisfactory  condition.  They  have 
had  enormous  sales  with  Clarion  records,  and  in 
this  district  these  records  are  well  holding  their 
own.  Pathe  discs  also  have  figured  largely  in 
the  Appleton  business  during  the  past  season 
and,  we  understand,  very  successfully. 

In  Halifax,  A.  Smith  &  Co.  report  business  as 
still  very  well  maintained,  their  principal  line  in 
disc  machines  being  the  Columbia  Regal,  price 
eight  guineas,  which  they  state  they  have  done 
exceedingly  well  with.  In  addition,  however,  to 
Columbia  machines  and  discs,  they  handle  all  the 
leading  lines  in  other  discs  and  cylinders,  re- 
porting altogether  a  very  satisfactory  season. 

At  the  Phono  Supply  Stores,  Halifax,  a  good 
season  has  also  been  experienced,  and  Mr.  Stod- 
dart  is  looking  forward  to  having  a  very  good 
summer's  trade,  his  line  being  principally  Gram- 
ophone, Zonophone  and  Edison. 

G.  L.  Goodday,  formerly  a  well-known  New 
York  talking  machine  man,  is  now  manager  of 
the  Berliner  Gramophone  Co.,  the  Victor  Talking 
Machine  Co.'s  Canadian  representatives,  of  To- 
ronto. 


AN  OPPORTUNITY  for 
Foreign  Manufacturers 
To  Create  Business 
In  America 

1  am  ready  to  close  satisfactory 
deals  with  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  which  are  attractive.  I  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  of  The  Talking  Machine  World 

1  Madison  Avenue  NEW  YORK 


46 


THE  TALKING  MACHINE  WORLD. 


VISIT  TO  LEIPZIG'S  GREAT  FAIR. 

Notable  Manufacturers  of  Talking  Machines, 
Records  and  Supplies  from  All  Parts  of  the 
Continent  and  England  in  Evidence — Taper 
Arm  Discs  Dominate — Interesting  Letter 
from  Our  Correspondent. 


(Special  to  The  Talking  Machine  World.) 

Berlin,  Ger.,  April  3,  1908. 

Fate  having  decreed  that  this  paper  should  be 
published  on  the  15th  of  the  month,  this  Is  the 
first  opportunity  I  have  been  able  to  secure  to 
present  to  your  readers  a  report  of  that  popular 
fair  held  twice  a  year  at  Leipzig,  where  the 
leading  members  of  the  European  talking  ma- 
chine trade  foregather  in  search  of  novelties, 
and,  let  it  be  whispered  softly,  that  they  may 
enjoy  things  and  wax  merrj-  to  their  heart's  de- 
light. There  appears  to  have  been  nothing  very 
startling  in  the  way  of  new  productions.  Peter- 
strasse,  as  usual,  was  the  chief  center  of  the 
talking  machine  industry,  so  there  was  little 
difficulty  in  obtaining  a  fair  sight  of  the  various 
exhibits.  Some  of  your  readers  are  no  doubt 
pretty  familiar  with  the  general  arrangements 
adopted  on  these  occasions,  but  to  those  not  so 
acquainted  I  may  say  that  the  usual  manner  of 
exhibiting  all  appertaining  to  talking  machine 
goods  is  just  in  ordinarj-  shops  and  offices  in 
the  locality.  You  have  a  fair  idea  of  things 
when  I  tell  you  that  in  viewing  talking  machines 
you  must  at  the  same  time  see  boots  and  such- 
like goods  which  more  often  than  not  are  in 
juxtaposition.  The  principal  exhibitors,  how- 
ever, occupy  an  entire  floor  to  themselves,  and 
keen  rivalry  is  not  unknown  to  exist  among  the 
manufacturers  in  securing  the  best  positions, 
which  the  landlords  usually  take  advantage  of 
by  charging  quite  exorbitant  prices  for  the 
week's  rental.  The  fair  this  year  was  particu- 
larly notable  for  the  display  of  taper-arm  ma- 
chines, practically  no  different  to  the  gramo- 
phone tone  arm  patent,  which  company,  by  the 
way,  I  understand,  is  being  fought  by  two  well- 
known  manufacturers  for  cancellation  of  this 
patent.  The  usual  large  number  of  disc  records 
were  on  view,  and  there  appears  to  me  to  have 
been  more  than  average  competition  could  stand. 
Two  new  issues  were  to  be  noticed:  that  of  the 
"Jumbo"  and  the  "Dacopa."  Both  are  double- 
sided  discs  retailing  at  3s.  And  so  far  as  the 
Dacopa  record  label  goes,  it  would  be  impossible 
to  obtain  a  closer  imitation  of  the  Zonophones 
than  that.  Varieties  of  needles,  sound  boxes, 
and  machine  furniture  formed  a  very  important 
feature  of  the  fair.  And  although  nothing  really 
new  was  to  be  seen,  the  fact  of  the  fair  still 
drawing,  if  anything,  a  larger  number  of  visi- 
tors than  ever  before  is  some  demonstration  of 
the  advance  and  progress  of  this  industry. 

Among  the  more  prominent  exhibitors  was 
Louis  Bauer,  Leipzig,  who  manufactures  the  Hen- 
reka  talking  machine  and  automatic  devices  of 
various  kinds,  and  who  displayed  a  double  tone- 
arm  automaton  Henreka  machine,  equipped  with 
two  reproducers,  tone  arms  and  horns,  but  only 
playing  one  record.  The  reproducers  may  be 
used  either  singly  or  together,  the  latter  method 
being  especially  desirable  for  halls  and  other  pub- 
lic places.  The  machine  is  made  for  both  private 
use  or  for  coin  operation.  Mermod  Frores,  Ste. 
Croix,  Switzerland,  exhibited  a  new  Starkton  talk- 
ing machine,  a  machine  using  neither  electricity 
nor  compressed  air.  They  also  attracted  consid- 
erable attention  with  the  world-known  Miraphone 
combination  of  disc  machine  and  music  box. 

The  Deutsche  Sprechmachinen  "Werke  took  the 
opportunity  to  show  their  new  electric  machine, 
and  also  displayed  a  new  tone  arm  machine  with 
a  soundbox  that  can  be  turned  around  for  insert- 
ing a  new  needle  without  moving  the  tone  arm 
proper. 

Another  novelty  seen  at  the  fair  was  a  Phoenix 
machine  with  a  triple  horn,  which  greatly  in- 
creases the  volume  of  sound,  making  it  especially 
desirable  for  halls,  parks,  etc.  There  was  also 
shown  in  the  Phoenix  booth  a  fine  line  of  horn- 
less machines  equipped  with  richly  decorated 
stands  for  drawing  rooms. 


Manufacturer  of  Ornaments  for 
Gramophone  Cabinets 


B.  SIMON 

Manufacturer  of  Hardware      BERLIN,  W.  RITTERSTRASSE,  76 


The  Deutsche  Novophon  AVerke,  displayed  their 
noiseless  ball-bearing  motors,  fancy  metal  fas- 
tened cases  in  which  absolutely  no  glue  is  used, 
and  their  new  reproducers  with  double  mica  dia- 
phragm; the  Excelsior  Werke,  m.  b.  H.,  ex- 
hibited over  half  a  dozen  new  styles  of  disc  ma- 
chines; C.  Beltrame  displayed  his  own  attractive 
line  of  machines,  and  a  nice  showing  of  Globos 
double-sided  records  was  made.  Carl  Lindstrom, 
G.  m.  b.  H.,  had  an  attractive  exhibit  of  the 
Starkton  machine,  somewhat  like  the  Auxeto- 
phone,  and  some  very  handsome  horns;  the  Ver- 
einigte  Deutsche  Sprechmachinen  Industrie,  G.  m. 
b.  H.  featured  their  new  low-priced  record,  which, 
it  is  claimed,  may  be  played  500  times  without 
noticeable  deterioration  in  quality  of  tone. 

Other  exhibitors  were  the  Zonophone,  Ltd.,  the 
Schwabacher  Nadelfabrik  (needles) ;  Klingsor 
Doppleton  Nadel  (Klingsor  double-toned  needle), 
the  Vereinigte  Schallplatten  Werke,  the  Deutsche 
Bardeon  Gesellschaft,  m.  b.  H.;  the  Jumbo  Record 
Fabrik,  G.  m.  b.  H.,  and  Herr  T.  Opel  (talking 
machines.) 

F.  Ad.  Richter  &  Cie,  Rudolstadt,  exhibited  a 
new  hornless  machine  made  especially  for  ex- 
port to  tropical  countries.  They  also  displayed 
a  sound-box  into  which  a  needle  could  be  inserted 
without  disturbing  the  tone  arm. 

During  the  fair  two  trade  meetings  of  impor- 
tance were  held,  the  Verband  Deutsche  Musik- 
werke  und  Automaten  Handler,  of  Berlin-Leipzig, 
convening  in  the  Krystall  Palast  on  March  3, 
and  the  des  Bundes  Spreclimachinen-handler  of 
Germany,  on  March  4. 

Among  the  members  of  the  trade  from  Eng- 
land who  visited  the  fair  were  George  Murdock 
and  R.  Fulton  (Murdock  &  Co.),  A.  Balcombe 
(Barnett-Samuels) ,  W.  Samuel,  and  John  and 
Francis  Nottingham  (American  Talking  Machine 
Co.),  Mr.  Johnson,  of  Liverpool;  Mr,  Gilbert,  of 
Sheffield;  0.  Ruhl  (Beka  Record  Co.),  Fr. 
Rauth,  Bernard  Andres.  M.  Woolf,  Mr.  Bowman, 
F.  Whitworth  (Colmore  Cycle  Depot),  C.  Hert- 
sog  (New  Polyphone  Supply  Co.),  W.  T.  Forse 
(Premier  Mfg.  Co.),  Mr.  Maurice  (H.  Lange's 
Succrs.),  and  A.  F.  Vischer,  of  the  Favorite  Co. 


TRADE  NEWS  FROM  GERMANY. 

Death  of  Ernest  Loewe  of  the  Beka  Co. — New 
Giant  Horn — Tax  on  Talkers — New  Disc 
Record  Factory  Opened — Austrian  Tariff  and 
Talking  Machines — Other  News. 


(Special  to  The  Talking  Machine  World.) 

Berlin,  Germany,  March  27,  1908. 
The  talking  machine  trade  in  this  country, 
while  not  over  active,  still  keeps  up  to  a  very 
satisfactory  standard,  and  the  various  manufac- 
turers are  endeavoring  to  stimulate  the  business 
by  introducing  new  and  improved  features  in 
both  machines  and  accessories.  Lenzen  &  Co.. 
Krefeld-Konigshof,  for  instance,  have  purchased 
the  rights  to  a  giant  horn,  formerly  made  by 
Feucht  &  Fabi,  and  are  conducting  extensive  ex- 
periments in  an  effort  to  perfect  its  reproducing 


qualities.  There  is  considerable  doubt  expressed 
by  many  factors  and  dealers  as  to  the  advisability 
of  increasing  the  size  of  horns,  many  already 
being  of  unwieldy  dimensions.  It  is  argued  that 
as  the  larger  part  of  the  talking  machines  are 
purchased  by  the  general  public,  who  are  in  many 
instances  residing  in  none  too  large  dwellings, 
large  horns  frequently  take  up  space  that  could 
be  used  to  advantage  for  other  purposes  and 
therefore  tend  toward  making  the  whole  outfit 
unpopular.  No  action  has  been  taken  in  the  mat- 
ter, however. 

A  tax  has  recently  been  imposed  on  talking 
machines  in  that  town,  where  they  are  used  in 
public  places.  Automatic  shooting  ranges  and 
cinematograph  shows  are  also  to  be  assessed.  The 
rate  is  as  follows:  On  talking  machines,  m.  150 
per  year;  automatic  shooting  ranges,  m.  60,  and 
on  cinematograph  exhibitions  given  in  a  hall 
accommodating  200  or  more  people,  m.  10  daily, 
or  more  according  to  the  size  of  the  audience. 

A  new  disc  record  factory  has  been  opened  in 
Budapest  by  the  Brste  Ungarische  Schallplatten- 
labrik,  Aktien-Gesellschaft  (First  Hungarian 
Disc  Record  Factory),  and  will  be  under  the  man- 
agement of  Herr  Max  Winter,  well  known  in  the 
talking  machine  trade  in  Germany. 

A  very  interesting  little  journal  is  sent  out  to 
dealers  each  month  by  the  Grammaphon  Gesell- 
schaft and  the  International  Zonophone  Co.,  m. 
b.  H.,  in  conjunction.  The  journal  is  called  the 
"Offlzielle  Grammaphon  Nachrichten,"  and  is  de- 
voted exclusively  to  information  regarding  the 
new  styles  and  novelties  produced  by  those  two 
firms. 

The  Deutsche  Sprechmachinen  Werke,  G.  m.  b. 
H.,  have  met  with  considerable  success  with  their 
special  series  of  records  for  language  study, 
which  are  very  clear,  every  word  being  readily 
distinguishable,  a  point  to  be  appreciated  when 
some  of  the  other  makes  of  foreign  records  have 
been  once  heard. 

The  Beka-Gesellschaft  have  succeeded  in  getting 
a  number  of  excellent  records  of  the  Rheinland 
Carnival,  comprising  tunes  of  South  Germany  and 
the  Rhein  district. 

The  Deutsche  Cronophon-Gesellschaft,  m.  b.  H., 
have  increased  their  capital  from  ICO. 000  marks 
to  200,000  marks,  and  will  expand  the  business. 

Talking  machines  are  far  from  being  especially 
favored  in  the  Austrian  tariff  lists.  On  the  ma- 
chines themselves  the  tax  is  24  kronen  per  100 
kilos,  while  the  records,  both  cylinder  and  disc, 
are  classed  as  scientific  instruments  and  as- 
sessed 150  kronen  per  100  kilos.  A  society  has 
been  formed  in  an  effort  to  have  the  latt='r  tax  re- 
duced to  fair  proportions. 

Herr  Ernst  Loewe.  director  of  the  Beka  Rec- 
ord Co..  G.  m.  b  H..  died  suddenly  of  heart 
failure  on  IMarch  14.  He  was  a  prominent  figure 
in  the  German  talking  machine  trade,  with 
which  he  became  connected  in  1901,  when  he 
joined  the  Adler-Phonograph  Co.  He  was  later 
identified  with  other  firms,  and  upon  the  estab- 
lishment of  the  Beka  Co.  he  became  business 
manager  of  that  concern. 


FLURSTEDT 
bei  Apolda  i.  Th.  Germany 


E.  SAVERLANDT 


CHEMISCHE 
FABRIK 


The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 


.Mtention  iiiiid  to  the  M:iiiii(;utiire 
of  nny  Spccinl  Niitoriiil 


Al.I.  .^l.\TKK'l.\LS  rKOTECTEO 
HY  PATENTS 


THE  TALKING  MACHINE  WORLD. 


47 


ST.  LOUIS'  GREAT  TRADE  MART. 

Buyers'  Club  Building  to  Cover  A  Block  to  be 
Erected  Where  Manufactured  Goods  of  All 
Kinds  Will  be  Exhibited  for  Buyers'  Benefit. 


POST=CARD  INSTRUCTION. 

German  Educators  Introducing  Them  Into  Pub- 
lic Schools. 


(Special  to  The  Talking  Maoljine  World.) 

St.  Louis,  Mo.,  April  7,  1908. 
A  new  type  of  business  building  is  under  way 
at  St.  Louis,  Mo.,  wliicb  presents  many  unique 


tt  EE  EE  6E  EE  Et  tJ  J  E  >t  51  EE  EfefeE  ?I  t-E 

!L'«:"WiEEEEE  EE  Et  Ct  EE  !i  EEiCE£^.B  EiEESECEtSCEEE 

innrsffi^jjjjj  iijsfetttjstE  ee  ee ce  cceeee  ee 

'  ; !  5  f'll^ll-'-Hi5? iULLj^Mt W  E  E  E  E  E  £  E 


II/. .1st  itinJsa  'iiih^  .J-?- 


PERMANBNT   EXPOSITION  BniLDING. 

features  never  before  utilized  on  such  a  large 
scale.  It  is  to  be  called  "The  Buyers'  Club 
Building,"  and  will  occupy  the  entire  block 
bounded  by  17th,  18th  and  Chestnut  and  Pine 
streets,  and  will  be  18  stories  high.  All  lines  of 
goods  are  to  be  exhibited  from  the  basement  to 
the  roof,  special  sample  rooms  being  provided  on 
each  floor.  The  plan  is  to  bring  the  buyer  to  the 
seller  and  make  this  building  a  sort  of  trade 
exchange. 

It  is  the  intention  of  the  Buyers'  Building  Co. 
to  bring  10,000  buyers  to  St.  Louis  twice  an- 
nually, and  a  number  of  plans  in  this  connection 
are  outlined,  which  at  least  seem  feasible  on 
paper,  to  the  end  of  attracting  the  best  classes 
of  buyers  from  great  distances.  On  the  seventh 
floor,  which  will  consist  of  miscellaneous  manu- 
factures, will  be  installed  pianos,  "talkers"  and 
all  kinds  of  musical  merchandise.  One  of  the  fea- 
tures of  the  building  will  be  a  convention  hall, 
committee  rooms,  etc.,  the  use  of  which  will 
be  given  free,  together  with  the  club  privileges, 
to  visiting  buyers  and  to  conventions  where  the 
delegates  are  in  a  position  to  buy  goods  or  in- 
fluence their  purchase. 


Consul  Frank  S.  Hannah,  in  the  following  re- 
port from  Magdeburg,  tells  of  the  new  educa- 
tional use  of  pictorial  post  cards  in  Germany: 
"At  the  recent  meeting  of  the  German  Geograph- 
ical Society  the  idea  was  advanced  for  the  first 
time  to  employ  picture 
postal  cards  as  means  of 
instruction  in  the  schools. 
The  postcard  Industry  has 
made  enormous  progress 
in  the  last  few  years,  and 
in  the  last  few  months 
cards  have  been  brought 
into  the  market  illustrative 
of  natural  history,  political 
history,  and  for  use  in  in- 
struction in  the  German 
language,  which  have  met 
with  the  hearty  approval 
of  professors  and  teachers 
of  reputation. 

"The  school  museum  at 
Breslau  has  undertaken  to 
form  a  collection  of  these 
cards,  and  for  this  purpose 
has  requested  the  various 
publishers  to  forward  them 
samples  of  their  output, 
that  it  may  be  determined 
toi  what  extent  they  may 
he  used  for  purposes  of 
instruction.  Further,  '  two  teachers  in  Leip- 
zig have  established  a  central  bureau  for 
meritorious  post  cards  of  all  sorts  intended 
for  purposes  of  instruction,  collection  and 
travel.  They  have  also  developed  and  offer  for 
sale  two  practical  systems  for  the  display  and 
filing  of  the  cards.  These  gentlemen  select  and 
arrange  the  cards  most  carefully  according  to 
pedagogical  principles.  Such  prominent  educa- 
tors as  Harms,  Tischendorf,  Rudolf  Schmidt  and 
others  have  endorsed  the  plan  of  using  illus- 
trated cards  as  an  aid  in  instruction,  and  even 
official  bodies,  such  as  the  Provincial  Schulkol- 
legium  in  Potsdam,  anticipate  favorable  results 
from  them." 


'iiii;-,    r  J 


BUFFALO  CO.  INCORPORATE. 


IMPORTANT  NEW  ZONOPHONE  JOBBERS. 

Byron  Mauzy,  San  Francisco,  Cal.,  has  become 
a  zonophone  jobber.  He  placed  an  initial  order 
of  $5,000  with  the  Universal  Talking  Machine 
Mfg.  Co.,  Newark,  N.  J.  The  Eilers  Piano  Co., 
Portland  Ore.,  have  also  created  jobbers  of  the 
zonophone  line  by  J.  D.  Beekman,  the  company's 
manager  of  salesmen,  when  in  that  city  last 
month.  It  is  likely  the  goods  will  go  into  the 
entire  chain  of  Eilers  stores  on  the  coast. 


The  Seneca  Street  Phonograph  Co.,  Buffalo, 
N.  Y.,  have  incorporated  with  a  capital  stock  of 
$20,000.  Directors,  E.  M.  Bartlett,  W.  W.  Cham- 
berlain and  Lauretta  M.  Cass,  all  of  Buffalo. 

An  old  established  retail  Talking- 
Machine  company,  controlling  sev- 
eral retail  establishments  in  several 
Eastern  cities  and  vicinity,  desires  to 
concentrate  ujDon  wholesale  trade  and 
will  dispose  of  its  entire  retail  stores, 
either  singly  or  the  entire  number  to 
one  purchaser.  Big  opportunity  for 
the  right  man.  Satisfactory  terms 
can  be  arranged.  Opportunity  of  a 
lifetime.  Firmly  established,  paying 
business.  Address, 

TALKING  MACHINE  RETAILER 

Care  of  TALKING  MACHINE  WORLD 

I  Madison  Avenue,  New  York 


A  FEW  WORLD  BRIEFLETS. 


Quit  thinking  about  what  this  or  that  com- 
petitor of  yours  can  seemingly  do  so  much  better 
than  you. 

Stop  fearing  the  retail  mail  order  houses,  and 
this  or  that  store  so  much  "bigger"  than  yours. 

Work  your  own  field.  Use  all  your  own  tools. 
No  matter  how  little  you  are  you  can  win. 

Determine  what  territory  you  can  reasonably 
hope  to  draw  trade  from.  Set  out  to  make 
everyone  in  that  territory  know  you  and  your 
store. 

Admit  that  you  cannot  advertise  on  the  scale 
of  the  big  fellow.  Don't  try  to  do  so.  Do  less, 
but  make  that  distinctive. 

Keep  changing  an  offer  of  one  or  two  things 
that  many  people  will  want  hard  enough  to  come 
to  your  store  for  it. 


LYONS  AGAIN  IN  LINE. 


James  I.  Lyons,  Chicago,  is  again  a  zonophone 
jobber,  the  rehabilitation  occurring  last  month. 
His  order  for  machines  and  records  was  of  good 
size. 


NOTICE 


To  Dealers 

Be  on  your  guard  and 
.put  in  a  line  of 

ZON-O-PHONE 
RECORDS 

and 

MACHINES 

AT  once: 

otherwise  your  competitor 
will  take  all  your  trade 
away.  Don't  you  know  that 
the  Latest  *'Hits'*  can 
only  be  had  on  the  Zon  = 
O'phone  records,  and  if 
you  wait  for  the  other  com- 
panies to  make  them  you 
will  be  losing  business, 
while  your  competitor  who 

has  Z on  =  o  =  phone 
Records  and  Machines 

will  be  reaping  a  harvest. 
"Don't  Wait,  write  for  a 
catalogue    of  Zon'O' 

phone  Records  and 

Machines  or  drop  us  a 
postal  card  and  we  will  have 
our  Representative 

call  to  explain  our  proposi- 
tion. 


ZED  COMPANY 


Formerly 


Zon-o-phone  Distributing  6  Export  Co. 
77  Chambers  Si,  NEW  YORK 

Telephone  No.  {  ||||  [  Worth 


48 


THE  TALKING  MACHIKE  WORLD. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS 


AUGMENTS  INTENSITY  OF  SOUND. 

F.  W.  Weisman  writes  as  follows:  "A  year  or 
more  ago,  if  I  mistake  not,  something  appeared 
in  The  World  regarding  a  device  for  increasing 
the  intensity  of  sound,  patented  by  some  French- 
man. Would  you  be  good  enough  to  let  me 
know  the  nature  of  this  invention,  for  which  1 
shall  feel  extremely  grateful." 

The  invention  referred  to  is  credited  to 
Messrs.  G.  Laudet  and  L.  Gaumont,  of  Paris,  and 
is  said  to  be  of  great  value  in  amplifying  phono- 
graphic reproductions,  particularly  in  large  audi- 
toriums. The  principle  underlying  the  construc- 
tion of  this  apparatus  consists  in  transmitting 
the  sound  vibrations  concerned  to  and  from  a 
convenient  flame.  After  the  first  experiment* 
made  in  this  connection,  utilizing  the  human 
voice,  had  given  satisfactory  results,  the  voice 
assuming  a  remarkable  intensity,  the  experi- 
menters continued  their  investigations,  employ- 
ing sources  of  sounds  of  mechanically  deter- 
mined intensity,  with  continued  success.  The  in- 
strument consists  of  an  equilibrated  distributer 
to  regulate  the  amount  of  the  burning  gas  mix- 
ture, and  a  burner  wherewith  the  gases  are  con- 
sumed in  an  ignition  chamber.  The  apparatus 
submitted  to  the  French  academy  was  arranged 
for  registering  the  reinforcement  of  sounds  of 
any  kind  on  ordinary  phonograms.  Air  and 
acetylene  were  employed  as  burning  gases.  The 
distributing  mechanism  consists  of  a  chamber 
into  w^hich  the  combustible  mixture  is  intro- 
duced under  pressure  through  a  conduit.  A 
vane,  supported  on  knife  edges,  is  mounted  at 
the  bottom  of  the  chamber,  an  elastic  ring  being 
provided  to  insure  air-tightness.  Any  motion 
given  to  the  pencil  is  transmitted  to  the  vane 
inside  of  the  distributer.  Openings  are  provided 
through  which  the  gaseous  mixtures  are  allowed 
to  issue  in  respectively  equal  amounts  as  long  as 
the  vane  is  immovable.  Any  displacement  will, 
however,  result  in  an  increase  of  the  amount 
of  gas  issuing  on  one  side,  while  the  amount 
issuing  on  the  other  side  is  reduced.  The  total 
amount  of  utilized  mixture  remains  constant, 
and  the  pressure  in  the  interior  of  the  chamber 
is  also  unaltered.  The  gases  are  collected  and 
conveyed  to  the  burners  through  a  series  of  con- 
duits. The  burners  consist  of  a  series  of  discs 
cooled  by  an  air  current,  the  gases  being  ex- 
panded and  reduced  to  a  temperature  such  that 
combustion  always  occurs  in  the  chamber,  just 
at  the  point  where  the  gases  escape  from  the 


openings  of  the  burner.  The  apparatus  com- 
prises two  funnels.  The  power  of  the  sounds 
obtained,  which  is  truly  remarkable,  depends  on 
the  amount  of  gas  mixture  used  and  on  the  en- 
ergy expended  during  its  combustion. 
IMPORTANCE  OF  THE  STYLUS. 

W.  L.  Gentle,  an  English  subscriber,  who  ha.s 
experimented  considerably  with  both  cylinder 
and  disc  machines,  says  he  has  found  that  con- 
siderable and  valuable  alterations  in  the  toue 
and  inflections  of  the  record  may  be  obtained  by 
means  of  the  stylus,  and  adds:  "Bight  years 
ago,  when  talking  machines  were  not  so  numer- 
ous and  more  expensive,  I  made  one  myself.  It 
was  very  effective,  but  eventually  I  sold  it  and 
bought  a  machine.  I  was  then  led  to  experiment 
in  reproducers,  one  of  which  I  made  of  wood  with 
a  mica  diaphragm,  another  with  a  diaphragm  of 
ferrotype,  the  latter  giving  a  mellow  tone,  while 
a  third,  consisting  of  a  watch  case  with  mica 
diaphragm,  though  rather  metallic,  proved  to 
give  more  volume  than  the  other  two.  My  main 
motive  in  this  letter  is  to  show  that  the  stylus  re- 
ceives insufBcient  attention.  I  contend  that  it  is 
a  most  important  factor  in  the  question  of  re- 
productive values;  most  of  them  are  too  large — 
especially  those  of  the  button  type — to  reproduce 
sound  faithfully  and  minutely,  as  they  do  not 
fit  the  grooves  properly,  and  thus  some  part  is 
lost.  The  sapphire  I  maintain  enjoys  a  popular- 
ity which  is  not  entirely  deserved,  as  through  its 
hardness  it  causes  in  a  short  time  scratches  and 
great  wear  to  the  record.  It  will  be  found,  and 
I  have  proved  it  to  my  own  satisfaction,  that  a 
glass  stylus  has  all  the  clearness  of  the  sapphire 
without  the  evil  consequences  of  the  latter.  Care 
must  be  taken,  however,  to  get  a  well  shaped 
point,  not  too  sharp  and  yet  not  following  the 
button  pattern,  but  rather  like  the  smaller  ellipse 
of  an  egg.  Coupled  with  this  it  must  be  smooth 
and  even,  and  the  result  will  be  correct  traveling 
of  the  indentations,  thus  obtaining  exact  repro- 
duction." 

OVERSTOCKING  OF  RECORDS. 

Dealers  who  suffer  from  an  accumulation  of 
old  records  should  be  interested  in  the  manner 
in  which  a  Victor  dealer  has  solved  the  problem, 
and  which  is  described  in  a  letter  sent  out  to  all 
their  dealers  by  the  Victor  Talking  Machine  Co., 
which  reads  as  follows:  "A  Western  distributor 
says  there  is  no  excuse  for  an  accumulation  of 
old  records  or  an  overstocking  of  records  in  the 
talking  machine  business.    This  dealer's  ingeni- 


THE  JENKINS  RECORD  BOX 


'T'HIS  is  the  box  that  pleases  the 
customer.  No  wrapping,  no 
tying. 

It  is  the  most  convenient  package 
for  delivering  records. 


It 


often  sells 
the  box." 


'one  more  to  fill 


Your  customers  will  appreciate  it 
so  much  that  you  will  never  be 
without  it. 


SHIPPED  "KNOCKED  DOWN" 

Send  us  $4.85  lor  a  Sample  Lot  ol  I  100  i  one  hundred  each  size 


THREE -CYLINDER  RECORD  BOX, 
SIX -CYLINDER  RECORD  BOX, 
TWELVE- CYLINDER  RECORD  BOX, 


$L10  PER  HUNDRED 
L50  PER  HUNDRED 
2.25  PER  HUNDRED 


THE  J.  W.  JENKINS'  SONS  MUSIC  CO. 
1013-15  Walnut  Street,     Kansas  City,  Mo. 

Largest  Talking  Machine  Distributors  in  the  West 


ous  and  effective  way  of  stimulating  the  sale  of 
dropped  records  and  records  which  he  considered 
he  had  accumulated  an  overstock  on,  is  a  splen- 
did red  flag  idea,  and  well  worthy  of  emulation 
on  the  part  of  Victor  dealers — quite  simple,  too. 
His  record  numbers  on  the  front  of  his  lecord 
bins  (in  which  pieces  of  cardboard  are  held  in- 
little  tin  slips,  making  them  verj'  readily  re- 
moved) are  marked  on  white,  blue  and  red 
papers.  The  white  paper  designates  his  regular 
salable  stock,  but  when  a  number  becomes 
dropped,  he  takes  out  the  white  paper,  putting  in 
a  blue  one.  When  he  considers  he  is  overstocked 
on  a  certain  record  he  places  a  red  card  in  the 
holder  and  offers  his  employees  a  small  commis- 
sion on  the  sale  of  red  records  and  double  as 
much  on  the  blue  label  records.  It  is  surprising 
to  see  what  energy  the  salesmen  will  use  to  work 
off  what  is  considered  undesirable  stock.  The 
buyer  will  come  in,  pick  up  a  catalog,  and  ask 
to  hear  some  of  the  records,  with  which  he  is 
familiar,  when  many  of  these  red  and  blue  label 
records  are  better  and  far  more  musical,  and 
they  would  be  glad  to  buy  them,  if  the  clerks 
would  take  the  trouble  to  play  them.  This  dealer 
states  that  the  red  and  blue  labels  have  done 
wonders  for  him.  He  has  a  report  put  on  his 
desk  each  morning,  showing  the  previous  day's 
record  sales,  with  the  reds  and  blues  marked, 
and  his  salesmen  take  great  interest  in  having 
this  list  as  large  as  possible." 

SOMETHING  ABOUT  OZOCERITE. 

In  several  parts  o'f  the  world  a  resinous  sub- 
stance called  ozocerite,  and  bearing  considerable 
resemblance  to  beeswax,  is  found,  usually  in  con- 
nection with  rock  salt  and  coal.  There  are 
depots  in  Austria,  Russia,  Roumania,  Egypt,  Al- 
geria, Canada  and  Mexico,  but,  says  an  eminent 
authority  on  the  subject,  ozocerite  has  not  so  far 
been  discovered  in  suflScient  quantities  to  pay  for 
mining  anywhere  except  in  the  district  of  Bor- 
slav,  in  Austrian  Galicia,  and  on  an  island  on 
the  west  coast  of  the  Caspian  Sea.  In  mining 
this  mineral  wax  shafts  are  sunk  until  a  bed,  or 
"nest,"  of  ozocerite  is  struck.  Then  connecting 
galleries  are  driven.  There  is  considerable  dan- 
ger, and  many  lives  have  been  lost  in  conse- 
quence of  the  sudden  forcing  up  of  the  soft  wax 
into  the  shafts  by  the  enormous  pressure  to 
which  it  is  subjected.  It  is  used  largely  for 
manufacturing  ceresin,  which  Is  employed,  to- 
gether with  beeswax,  for  making  wax  candles,  as 
well  as  in  the  manufacture  of  phonographic  cyl- 
inders, and  for  many  other  similar  purposes. 

SHELVING  FROM  RECORD  BOXES. 

In  a  communication  to  The  World,  F.  M.  At- 
ft-ood,  the  well-known  talking  machine  jobber  of 
Memphis.  Tenn.,  writes:  "I  have  lately  in- 
creased the  capacity  of  my  EJdison  record  bins 
from  12,000  to  22,700.  The  new  part  I  consider 
to  be  both  novel  and  original.  It  is  what  I  call 
sectional  shelving  and  can  be  run  to  any  height 
or  any  length  and  is  made  entirely  of  lumber 
taken  from  the  Edison  300  record  packing  cases. 
They  are  first  knocked  entirely  apart  except  the 
ends  which  are  cut  into  pieces  to  form  the  height 
or  distance  between  each  shelf,  leaving  the  cleats 
on  to  give  strength.  The  shelf  is  then  nailed  on 
the  top  of  two  of  the  ends  also  piece  on  the  back. 
They  hold  six  records  deep  and  ten  wide.  Of 
course  the  width  may  be  divided  to  suit  the  job- 
ber or  dealer.  I  use  no  partitions  in  them,  but  use 
gum  labels  over  each  number.  They  could  also 
be  used  in  connection  with  tray  system.  These 
shelves  are  set  one  on  top  of  the  other  and  the 
lower  sections  are  held  in  place  by  quarter-inch 
iron  rod  run  through  a  hole  .at  each  end.  The 
base  should  be  made  about  6  inches  wider  to 
project  in  front  and  is  12  inches  high.  This  pro- 
jection of  the  base  is  very  convenient  to  step  on 
in  getting  records  from  the  top  shelves.  I  have 
stained  the  front  of  this  a  dark  green  and  it 
makes  a  very  nice  appearance.  In  conclusion, 
will  say  that  my  wholesale  business  so  far  this 
month  is  more  than  double  what  it  was  the  en- 
lire  month  of  March  last  year. 


The  World  would  be  glad  to  hear  from  other 
dealers  on  practical  topics. 


THE  TALKING  MACfflNE  WORLD. 


49 


"Surprise 
and 
Delight 


Mello-Tone 

Attachment  is  the  most  widely 
used  Modifier  in  the  world  for 

Talking  Machines  or  Phonographs 

Produces  tones  natural. 
Eliminates  all  metallic  sounds  and  blasts. 
Regulates  and  mellows  the  tone. 
Can  be  adjusted  while  machine  is  playing. 
Goes  in  the  horn,  opens  and  shuts. 

fhfh   l^nr^h  Discounts  and  samples  to 

l/U  Ililli^fl  dealers    on  application, 

MELLO-TONE  CO. 


40  HARRISON  AVE. 


SPRINGFIELD,  MASS. 


iviliplease 
you  and 
please  your 
friends 

GRAND  OPERA  HELPS  BOSTON  SALES. 

Appearance  of  Metropolitan  Opera  Co.  Last 
Week  Resulted  in  Great  Demand  for  Grand 
Opera  Records — Ditson  Co.  Make  Good  Use 
of  the  Event — Steady  Growth  of  Business 
With  Eastern  Talking  Machine  Co.— Doc 
O'Neill  a  Visitor — Expansion  With  Osgood 
— Call  for  Edison  Goods  at  the  Boston  Cycle 
and  Sundry  Co. — Other  Items. 


(Special  to  The  Talking  Machiue  Woi  ld.  i 

Boston,  Mass.,  April  10,  1908. 

May  be  grand  opera  week,  with  the  C!onried 
Company  here,  didn't  help  the  talking  machine 
trade!  It  certainly  made  the  dealers  smile,  for 
grand  opera  records  were  selling  like  hot  cakes, 
and  despite  the  fact  that  most  of  the  dealers 
stocked  up  pretty  well,  there  were  a  number  of 
rush  express  orders  for  more  before  the  week 
was  half  over.  Almost  all  of  the  dealers  made 
especial  window  displays,  and  used  up  good  space 
in  the  newspapers. 

Tetrazzini  records  had  the  call  at  the  Oliver 
Ditson  Co.,  on  the  Victor  Red  Seals,  with  Caruso 
a  close  second  and  Plancon  third.  The  unusually 
bright  and  catchy  advertisements  issued  by  Gen- 
eral Manager  Biobzin,  of  the  Ditson  Co.,  in  the 
papers  and  theatre  programs,  were  great  pullers 
of  trade.  The  local  trade  was  flooded  early  in 
April  with  the  handsome  booklet,  "Tetrazzini  on 
the  Victor,"  with  extracts  from  her  songs,  etc., 
and  this  contributed  to  the  good  results.  Retail 
Manager  Winkelman  reports  also  an  excellent 
sale  on  the  Spaulding  linen  fiber  horns. 

Wholesale  Manager  Chamberlain  at  the  East- 
ern Talking  Machine  Co.  was  radiant  this  month 
over  the  increase  in  his  department,  and  the  fact 
that  the  outgoing  shipments  kept  pace  with  the 
incoming  ones.  The  new  department  on  the 
third  floor  has  been  a  great  advantage  to  the 
sales  force  and  unusually  good  retail  business  on 
the  higher  grade  goods  is  reported. 

"Doc"  O'Neill,  of  the  Victor  staff,  was  a  visitor 
here  recently,  and  isays  the  dealers  of  New  Eng- 
land speak  very  encouragingly  of  the  spring 
trade.  He  has  done  good  business  in  his  district 
on  Victor  goods. 

Preparations  are  being  made  daily  now  for 
transferring  the  talking  machine  department  at 
Iver  Johnson  Oo.'s  store  to  the  fine  new  building 
on  the  corner.  The  building  will  be  ready  for 
occupancy  very  shortly. 

"Business  is  fine,  and  we're  happy,"  said  the 
manager  of  the  Columbia  Phonograph  Co.,  this 
week,  and  Retail  Manager  Blakeborough  echoed 
his  sentiments.  The  two  fine  window  displays 
here  have  done  much  to  call  transients  into  the 
store. 

At  the  Edison  Co.'s  store  a  big  feature  has  been 
made  of  the  original  phonograph  which  inventor 
Edison  used.    It  has  been  a  great  drawing  card. 

The  two  new  display  rooms  recently  added  to 
the  department  at  C.  E.  Osgood  Co.'s  are  in  con- 
stant use.  This  department  is  fortunate  in  that 
the  music  which  issues  from  it  can  be  heard  in 
the  various  other  departments  while  customers 
are  there,  and  it  acts  as  a  lodestone  to  them. 

Only  the  fact  that  his  present  quarters  are 
tilled  with  orders  or  machines  in  point  of  transit, 
keeps  Manager  Andrews,  of  the  Boston  Cycle  & 
Sundry  Co.  from  doing  a  war  dance  of  joy  at  the 
growth  of  the  spring  business  with  him  in  Edi- 
son goods.  He  has  made  some  big  additions  to 
the  list  of  dealers  he  supplies,  and  says  that  busi- 


ness looks  bright  for  the  summer  months  as  well. 

The  Massachusetts  Indestructible  Record  Co.  is 
now  well  settled  in  its  new  quarters  and,  with 
Ambassador  Gateley  out  through  New  England,  a 
big  trade  has  already  been  worked  up.  Manager 
Pease  has  moved  his  personal  effects  from  New 
York,  and  will  remain  here  permanently. 


E.  N.  BUENS  TO  MEXICO. 


Edward  N.  Burns,  vice-president  of  the  Amer- 
ican Graphophone  Co.,  and  manager  of  the  ex- 
port department  of  the  Columbia  Phonograph 
Co.,  General,  on  April  8  left  New  York  for  the 
City  of  Mexico  via  New  Orleans.  He  went  to  the 
Crescent  City  by  the  steamship  "Momun."  of  the 
Southern  Pacific  Railroad  line,  and  thence  to  his 
ultimate  destination  by  rail.  Mrs.  Burns  will 
accompany  her  husband,  and  he  will  be  away 
about  a  month.  J.  Coffea  has  had  charge  of  the 
Columbia  Co.'s  business  in  Mexico,  vice  Smith, 
and  it  is  pmbable  he  will  be  formally  installed  as 
permanent  manager.  As  Walter  Stevens,  mana- 
ger of  the  National  Phonograph  Co.'s  export  de- 
partment, is  now  in  the  Mexican  capital,  the  two, 
who  have  never  met,  may  get  together  in  a  pleas 
ant  way  and  compare  notes,  and  possibly  indulge 
in  a  lemonade  a  la  Mex. 


ORCHESTRAPHONE  GROWS  IN  FAVOR. 


The  Orchestraphone  Co.,  of  Kansas  City,  Mo., 
whose  advertisement  appears  elsewhere  in  this 
paper,  are  much  pleased  with  the  manner  in 
which  the  orchestraphone  has  been  taken  up  b^' 
the  trade.  As  a  result  of  the  orders  which  came 
in  the  last  few  weeks  as  well  as  the  words  of 
appreciation  accompanying  them,  they  are  mak- 
ing arrangements  to  turn  out  these  cabinets  in 
larger  quantities.  It  is  their  intention  to  make 
a  number  of  improvements  in  the  new  case,  of 


which  we  hope  to  show  an  illustration  next 
month.  The  orchestraphone  has  been  built  by 
an  expert  acoustician  and  can  be  easily  adjusted 
to  any  disc  talking  machine.  Through  its  use 
the  horn  is  entirely  eliminated,  the  tone  im- 
proved, and  any  noise  Incidental  to  the  mechan- 
ical operation  largely  removed. 


SIMULATES  HAND  ORGAN. 


Victor  III  Machine  Employed  by  a  Daughter  of 
a  Talking  Machine  Dealer  in  Highland,  III., 
to  Good  Purpose. 


(Special  to  The  Talking  Machine  Woi-ld.i 

St.  Louis,  Mo.,  April  9,  1908. 
O.  A.  Gressing,  manager  of  the  St.  Louis  Talk- 
ing Machine  Co.,  recently  received  the  accom- 
panying photograph  from  C.  Sohiettinger,  a  Vic- 


tor dealer  at  Highland,  III.  In  the  picture  will 
be  found  two  young  ladies  about  fourteen  years 
of  age  each  dressed  as  peripatetic  Italians  for  a 
character  party  given  recently  for  charity.  The 
girl  who  is  grinding  the  organ  is  a  daughter  of 
Mr.  Schiettinger,  and  her  friend  and  neighbor  is 
making  the  collection. 

The  point  of  the  story  is  that  this  organ  is 
nothing  more  or  less  than  a  Victor  III.  in  a  small 
box  with  a  paper  horn  to  make  it  weigh  light. 


Buy  in  Boston 


It  is  the  Hub  of 
New  England  and 

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^        we   are    located  in 

the   centre    of  the 

Hub  with  trade  spokes  radiating  everyway  and  in  every  direction. 
We  can  fill  your  orders  promptly  and  have  them  on  their  way  to 
you  only  a  short  time  after  they  have  reached  Boston. 

We  sell  everything  in  the  Talking  Machine  line  ;  machines, 
horns,  accessories,  manufacture  a  number  of  specialties  and 
devote  our  entire  energies  to  the  wholesale  trade.  The  retail 
business  is  all  right,  but  we  are  specialists — jobbers — and  carry 
the  biggest  and  best  assorted  stock  to  be  found  in  New 
England. 

When  you  want  anything  QUICK  and  want  it  RIGHT  we 
will  appreciate  your  orders  and  you  will  not  lose  by  placing  them 
with  us. 


Boston  Cycle  and  Sundry  (q. 

48  Hanover  Street    ^     ^    Boston,  Mass. 


50 


THE  TALKING  MACHINE  WORLD. 


while  the  whole  is  covered  up  to  give  it  the  sem- 
blance of  the  family  type  of  small  organ  used 
by  the  sons  of  sunny  Italy. 

It  is  hardly  necessary  to  say  that  this  clever 
idea  gotten  up  by  these  girls  made  quite  a  hit 
and  they  collected  quite  a  sum  of  money  for  their 
favorite  charity. 


TRADE  NEWS  FROM  BALTIMORE. 


Grand  Opera  Season  Destined  to  Help  Sale  of 
Records — Cohen  &  Hughes  Big  Victor  Trade 
— Droop  &  Sons  Co.  Have  Big  Demand  for 
Tetrazzini  Records — Trade  as  a  Whole  Sat- 
isfactory. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  April  9,  1908. 

With  the  approach  of  the  grand  opera  season 
in  this  city  during  Holy  Week,  the  talking  ma- 
chine dealers  are  looking  forward  to  good  sales 
of  operatic  records.  Baltimoreans,  as  a  whole, 
are  great  lovers  of  operas,  and  if  history  repeats 
itself  the  homes  of  the  rich,  middle  classes  and 
the  poor  will  resound  over  and  over  again  with 
the  strains  of  the  familiar  selections  from 
"Tannhauser,"  "Faust,"  "II  Trovatore,"  etc. 
This  was  the  case  last  year  after  the  operas  had 
been  played  here,  and  that  the  same  condition 
will  prevail  is  almost  an  assured  fact,  for  the 
reason  that  already  orders  have  been  received 
by  the  dealers  for  these  particular  records.  While 
the  operatic  records  for  the  next  week  or  two 
will  hold  the  center  of  the  stage,  there  has  not 
been  any  decrease  in  the  sales  of  the  popular 
records.  There  have  been  a  number  of  new 
musical  companies  in  the  city  the  past  month, 
and  the  latest  airs  have  consequently  been 
gTeatly  in  demand.  So  much  for  the  record  end 
of  the  trade.  The  sales  of  the  various  makes  of 
talking  machines  have  also  been  gratifying  to 
the  dealers  the  past  thirty  days.  The  demand 
for  this  simple  form  of  musical  amusement  seems 
to  increase  weekly  and  there  seems  to  be  no  end 
to  their  popularity. 

Messrs.  Cohen  &  Hughes,  who  are  local  jobbers 
for  the  Victor  machines,  report  that  while  they 
have  had  a  very  good  month  in  the  way  of  sales 
it  is  not  quite  up  to  the  standard  of  last  year, 
hut  that  the  demand  for  records  has  been  ex- 
cellent. The  firm  during  the  last  two  weeks 
opened  up  two  new  agencies  in  this  city  for  the 
Victors.  They  also  sold  several  big  machines 
during  the  past  week. 

Messrs.  Sanders  &  Stayman,  who  handle  both 
the  Victor  and  the  Columbia  machines,  declare 
that  business  has  continued  in  excellent  style 


OFFICERS 

OF  THE 

Talking  Machine  Jobbers' 
National  Association 

1907-08. 


President,  James  F.  Bowers, 

Lyon  &  Healy,  Chicago,  III. 
Vice-President,  W.  D.  Andrews, 

Buffalo,  N.  Y. 

Treasurer,  Louis  Buehn, 

Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 
Secretary,  Perry  B.  Whitsit, 

Perry  B.  Whitsit  Co.,  Columbus,  O. 

EXECUTIVE  COMMITTEE: 
Lawrence  McGreal,  Milwaukee,  Wis. ; 
C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York,  N.  Y. ;  C.  W.  Hickok,  Whit- 
ney &  Currier  Co.,  Toledo,  O. ;  W.  E. 
Henry,  Powers  &  Henry  Co.,  Pittsburg, 
Pa.;  Edward  H.  Uhl,  R.  Wurlitzer  Co., 
Chicago,  111. 

Every  Talking  Machine  Jobber  in  the  United  States 
Shonld  Join  Ttiis  Association. 

i  


and  that  the  prospects  for  the  spring  trade  are 
very  encouraging.  The  sale  of  high  grade  rec- 
ords has  been  particularly  brisk. 

Manager  Joseph  A.  Grottendick,  of  the  local 
stores  of  the  E.  F.  Droop  &  Sons  Co.,  reports 
that  the  sales  of  Edison  and  Victor  machines  by 
the  firm  have  been  satisfactory  during  the  month 
of  March.    Records  are  also  going  along  nicely. 

The  most  popular  records  heard  during  the  last 
two  weeks  have  been  the  selections  sung  by 
Mme.  Tetrazzini. 

Messrs.  H.  I.  Eisenbrandt  &  Sons  have  also  had 
a  good  month  both  in  the  way  of  sales  of  the 
Victor  machines  and  the  records  of  popular 
music. 


EDISON'S  GREAT  MASTERY. 


Of  All  Things  and    His  Capacity  for  Taking 
Pains  Well  Illustrated. 


Thomas  A.  Edison,  so  unusual  in  personal  ap- 
pearance and  manner,  so  extraordinary  in  habits 
of  life  and  methods  of  work,  so  defiant  of  what 
most  men  regard  as  the  laws  of  health,  that  he 
is  as  different  from  other  men  in  the  things  of 


the  every-day  world  as  he  has  proven  himself 
to  be  above  them  in  his  mastery  of  the  subtle 
fluid  that  is  as  efficient  in  driving  a  railroad 
train  as  it  is  in  lighting  a  house.  And  yet 
Edison  does  not  think  it  comes  from  genius.  He 
lecently  told  ^  friend  that  it  was  about  2  per 
cent.' genius  and  98  per  cent,  hard  work  that 
made  him  successful,  says  a  writer  of  some  emi- 
nence. 

A  hundred  instances  of  his  unfailing  capacity 
for  taking  pains  might  he  'mentioned.  One  is 
the  case  of  his  phonograph  records.  The  ones 
he  first  made  were  not  quite  satisfactory.  He 
sent  his  agents  to  the  remotest  corners  of  the 
world  to  look  for  a  suitable  substance.  Wax 
after  wax  was  tried,  hardening  process  after 
hardening  process  was  experimented  with.  At 
last  some  one,  after  the  five  years  of  fruitless 
search,  suggested  soap.  Finally  he  found  a 
soap,  too  hard  to  wash,  but  a  soap  all  the  same, 
and  this  he  uses  for  his  records. 

The  germ  of  Edison's  phonograph  was  evolved 
by  him  in  his  telegraphic  work  at  Indianapolis. 
He  was  working  on  a  "plug"  circuit,  with  an- 
other boy,  the  regular  operator  having  been  a 
frequent  imbiber  of  the  cup  that  cheers.  They 
would  each  take  a  turn,  thus  being  able  to  keep 
up  with  the  operator  at  the  other  end  of  the 
line.  Then  Edison  found  two  old  Morse  regis- 
ters. The  oue  would  receive  the  copy  from  the 
other  end  at  the  rate  of  forty  words  a  minute, 
making  the  dots  and  dashes  on  the  paper.  The 
other  would  take  it  off  the  tape  thus  made  at 
the  rate  of  speed  desired  by  the  operator.  This 
went  well  for  a  long  time,  and  the  "copy"  those 
boys  turned  out  was  the  admiration  and  despair 
of  other  telegraphers  and  the  delight  of  the 
newspaper  offices.  Finally  came  a  presidential 
election  night.  Stuff  came  in  so  continuously 
at  the  rate  of  forty  words  a  minute  that  their 
twenty-five  word  space  put  them  an  hour  and  a 
half  behind  in  short  order.  There  was  a  howl 
from  the  newspaper  offices  and  an  investigation. 
The  new  invention  did  not  score  very  well  then, 
but  it  did  lay  the  foundation  for  the  phonograph. 


J.  D.  BEEKMAN  RETURNS  ILL. 


J.  D.  Beekman,  manager  of  salesmen,  who  has 
been  traveling  in  the  Far  West  for  the  Universal 
Talking  Machine  Mfg.  Co.,  Newark,  N.  J.,  was 
taken  sick  when  in  Portland,  Ore.,  and  under 
instructions  of  the  attending  physician  he  was 
advised  to  return  home  as  quickly  as  possible. 
Mr.  Beekman  arrived  Monday  in  fair  condition, 
considering  the  long  journey,  and  is  now  under 
the  care  of  his  wife  at  his  residence  in  High 
Bridge,  N.  Y.,  and  is  doing  as  well  as  could  be 
expected.  He  had  been  making  an  unusually 
good  trip,  creating  a  number  of  new  Zonophone 
jobbers  among  the  leading  firms  on  the  coast  and 
throughout  the  West.  Mr.  Beekman  started  on 
his  journey  in  the  latter  part  of  January  and 
did  not  expect  to  get  back  to  headquarters  until 
the  end  of  June,  his  itinerary  taking  him  into 
Mexico  and  Cuba.    He  has  since  recovered. 


UNIVERSAL  CO.  OFFICERS  RE-ELECTED. 


The  annual  meeting  of  the  stockholders  and 
directors  of  the  Universal  Talking  Machine  Mfg. 
Co.,  Newark,  N.  J.,  was  held  in  New  York  Friday 
of  last  week.  The  present  officei-s  were  re-elect- 
ed: President,  B.  G.  Royal;  vice-president  and 
general  manager,  John  A.  Macnabb;  secretary, 
A.  C.  Middletou;  treasurer,  Gus  Vielage.  The 
yearly  report  showed  the  company  were  doing  an 
excellent  business,  and  the  usual  dividends  were 
ordered  paid. 


FIRE  CAUSES  $1,200  DAMAGE. 

(Special  to  Tho  'rnlklnp;  Machine  World,  i 

Philadelphia,  Pa.,  March  30,  1908. 
A  fire  in  tlie  building  occupied  by  the  Keen 
Phonograpli  Co.,  4250  Main  street,  Manayunk, 
caused  a  damage  of  $1,200  on  Thursday.  The 
blaze,  which  is  believed  to  have  been  caused  by 
a  detective  flue,  spread  with  great  rapidity. 
About  200  talking  machines  and  a  large  number 
ol"  r(M'ords  were  damaged. 


BUILD  UP  SPRING  TRADE 


^  Our  experience  of  many  years  is  at  your  service  in  trade  building. 
^  We  job  talking  machines  all  over  Michigan  and  adjoining  territory 
and  the  steady  growth  of  our  jobbing  business  shows  that  dealers 
appreciate  quick  and  prompt  service  and  accuracy  in  filling  orders. 
^  We  know  the  needs  of  talking  machine  dealers  and  it  has  been 
our  aim  to  attend  to  those  needs  down  to  the  minutest  detail. 
^  There  is  no  house  in  Western  Michigan  which  can  compare 
with  us  in  age  and  in  reputation  for  reliability  and  prompt  service. 
^  That  surely  should  be  worth  something  to  5^ou,  Mr.  Talking 
Machine  Dealer  and  if  you  are  anywhere  in  or  near  our  territory 
write  to  us.  ^  You  can  save  time  and  you  can  save  money  and 
you  can  build  trade  through  a  business  alliance  with  us. 

JULIUS  A.  J.  FRIEDRICH,  Grand  Rapids,  Mich. 


THE  TALKING  MACHINE  WORLD. 


51 


RECORDING  OF  SOUND  WAVES. 

Practical  and  Interesting  Remarks  on  This  Al- 
ways Interesting  Subject  by  Henry  Seymour 
in  the  Phono-Trader — Why  the  Ribbon  Film 
Gives  a  Continuous  Line  of  Straight  Track 
Instead  of  a  Continuous  Curved  Track  as  in 
the  Disc  Record. 


Numerous  patents  have  been  taken  out  during 
the  last  few  years  in  connection  with  the  record- 
ing of  sound  waves  by  means  of  rays  of  light.  It 
has  long  been  known  that  a  very  close  analogy 
exists  in  the  pulsatory  movements  connected  with 
the  propagation  of  acoustic  waves  and  light  rays, 
the  only  important  difference  arising  in  their  dif- 
ferent periodicity,  on  account  of  a  greater  vibra- 
tory impulse  originating  one  series  of  movements 
than  the  other.  It  is  not  surprising,  therefore, 
that  since  the  advent  of  the  talking  machine,  ex- 
perimentalists have  devoted  some  attention  to  the 
production  of  sound  records  by  photography,  and 
perhaps  Cervenka  may  be  named  as  the  first 
worker  in  this  field  to  bring  the  subject  within 
the  sphere  of  practical  application. 

Cervenka's  experiments  appear  to  have  been 
confined  to  the  disc  form  of  record,  and,  if  I  re- 
member aright,  he  demonstrated  the  possibilities 
of  his  method  to  the  students  of  a  German  uni- 
versity nearly  five  years  ago,  but  little  has  been 
heard  of  it  since,  and  no  attempt  has  apparently 
been  made  to  put  the  discovery  or  system  to  com- 
mercial profit,  notwithstanding  its  wonderful 
potentialities.  My  own  experiments  in  the  same 
line  were  rather  limited  in  scope,  and  I  must  con- 
fess that  I  could  find  no  really  satisfactory 
method  of  duplicating  records  made  in  this  man- 
ner, and  there  I  left  it.  Later  experiments  by 
others  in  the  reproduction  of  sound  by  the  agency 
of  light,  in  which  the  well-known  action  of 
selenium  cells  is  called  into  requisition,  have 
done  a  great  deal  toward  the  final  solution  of  the 
problem,  and  I  have  every  reason  to  think  that 
in  the  near  future  the  methods  of  sound  record- 
ing now  in  use  will  be  entirely  superseded,  nnil 
by  methods  very  much  like  those  at  present  em- 


ployed in  the  manipulation  of  the  cinematograph. 

The  obvious  advantages  in  recording  sound  by 
means  of  the  camera  and  the  sensitive  blank  film 
consist  in  the  circumstance  that  no  resistance  at 
all  is  interposed  between  the  vibrating  disc  and 
the  blank,  which  enables  the  disc  to  be  absolutely 
free  in  its  vibratory  activity;  and  it%_is  claimed 
that  the  usual  surface  noise  -incidental  to  the 
engagement  of  the  reproducing  apparatus  with 
records  as  at  present  made  will  be  entirely  elim- 
inated. I  am  not  quite  sure  if  this  claim  is  well 
founded,  and  I  have  some  reason  to  suspect  other- 
wise, yet  I  am  disposed  to  think  that  any  extrane- 
ous sound  as  referred  to  is  likely  to  be  reduced 
very  sensibly.  The  amplitude  of  sonorous  waves 
is  too  restricted,  I  fear,  to  enable  any  separating 
process  in  reprqduction  to  he  available,  so  as  to 
preserve  the  multifarious  and  diverse  sinuosities 
in  the  track  which  are  responsible  for  the  re- 
creation of  the  sounds  which  made  them,  and  yet 
for  the  track  itself  per  se  to  be  quite  neutralized. 
For,  even  in  sound  photography,  the  idea  of  a 
tiack  is  not  to  be  dispensed  with,  and  the  mere 
agitation  of  the  instrument,  by  means  of  which 
sound  prints  are  acoustically  manifested,  would 
be  sufficient  to  produce  a  foreign  vibration  equiv- 
alent to  the  present  surface  noise,  even  though 
the  line  of  track  in  its  neutral  parts  were  per- 
fectly straight.  It  is  this  circumstance  which  un- 
fits the  disc  form  in  a  great  measure  for  the  pur- 
poses of  photography,  and  I  am  apparently  not 
alone  in  this  opinion,  as  I  learn  that  the  ribbon 
torm  of  record  has  presented  fewer  difficulties 
up  to  the  present.  The  great  advantage  in  the 
libbon  film,  worked  on  spools  over  the  disc,  is 
that  the  record  is  practically  a  continuous  line  of 
straight  track,  instead  of,  as  in  the  disc,  a  con- 
tinuous curved  track. 

I  conceive  that  a  method  might  be  employed  to 
enlarge  the  sinuosities  of  the  track  (which  is 
transparent)  in  the  ribbon  form  by  means  of  a 
lens  interposed  between  the  film  and  the  cell; 
and  by  means  of  a  very  nice  adjustment,  the 
straight  or  neutral  portion  of  the  track  might  be 
eclipsed,  and  the  tremulous  portion  actuated, 
which  would  be  impossible  in  a  disc  with  close 


spiral  track.  This  is  perfectly  feasible,  and  would 
decidedly  remove  all  foreign  noise  in  the  nature 
of  "surface"  or  "track"  vibration  per  se,  as  the 
straight  line  of  track  (which,  of  course,  contains 
no  portion  of  a  record)  would  be  excluded  from 
operating  upon  the  cell,  and  therefore  would  not 
produce  sound.  Every  increase  in  the  magnifica- 
tion of  the  record  track,  however,  would  of  neces- 
sity have  to  be  accompanied  by  a  corresponding 
increase  in  the  rate  of  speed  of  the  record  in  the 
reproduction  which,  curiously  enoug'h,  would  not 
raise  the  pitch  of  the  tones,  as  in  the  case  when 
operating  talking  machines  on  present  lines. 

The  duplication  of  such  records  may  be  con- 
veniently accomplished  by  the  ordinary  method 
of  rapid  photographic  printing,  or  in  the  manner 
employed  in  the  reproduction  of  films.  The  great 
difficulty  associated  with  the  ribbon  type  of  rec- 
ord, however,  is  the  great  length  of  material  re- 
quired for  the  making  of  a  single  record.  Such 
a  record  would  present  itself  as  a  long  sinuous 
transparent  line,  on  an  opaque  ground,  on  pliable 
material,  equal  in  length  to  the  Iwigth  of  such 
line.  Some  idea  of  the  length  of  material  re- 
quired may  be  gathered  from  the  actual  measure- 
ment of  the  line  of  track  on  any  record  now  in 
use.  Take  for  example  a  small  Edison  gold 
molded  cylinder  record,  which  plays  for  about 
two  minutes,  on  an  average.  Such  a  record  is, 
say  2Vs  inches  in  diameter,  which  is  therefore 
almost  7  inches  in  circumference.  The  record, 
measured  lengthwise,  is  say  314  inches.  The 
pitch  of  the  track,  similarly  ascertained  length- 
wise, is  100  to  the  inch.  Prom  this  data  the 
length  of  the  whole  track  is,  therefore,  about  68 
yards!  Henry  Seymour. 


BLACKMAN  INCORPORATES. 


The  Blackman  Talking  Machine  Co.,  New 
York,  have  incorporated  with  a  capital  of  $30,- 
000.  Directors — J.  Newcomb  Blackman  and  Ada 
L.  Blackman,  East  Orange,  N.  J.-  George  G. 
Blackman,  New  York. 


If  you  do  not  wish  some  one  else  to  profit  at 
your  expense  in  your  own  field — advertise. 


THE  CADV  SECTIONAL  CYLINDER  RECORD  CABINET 


No.  lOOA.  BASE 

The  Base  includes  two  flrawers  at- 
tached, each  coutaining  42  pegs  foi' 
Kecords.  feize.  21  in.  x  21  in.,  14  in. 
high,  capar-itv  S4  Kecnrrls. 


SIX  DRAWER  CABINET 

Here  we  show  a  Sectional  Cabinet  con- 
taining one  Base  A,  one  Top  B,  and  three 
Iirawer  Sections  C,  giving  a  capacity  of 
2.j2  Records.  As  many  more  C  Sections 
can  be  added  as  the  height  of  the  room 
will  permit. 


(PATEIVT  PEINDINO) 


Constructed  on  the  plan  of  the  Sectional  Book  Case,  but  more  practical,  as  owners  of  Phonographs  are 
adding  to  their  collection  of  Records  oftener  than  book  collectors  do  to  their  libraries. 


No.  lOOB.  TOP 

The  Top  includes  one  drawer 
containing  42  pegs  for.  Rec- 
ords. Size,  21  in.  x  21  in.,  G 
in.  high. 

These  Cabinets 
are  equipped  with 
Pasteboard  Pegs. 


No.  lOOC.   DRAWER  SECTION 

A  Single  Drawer  Section  contains  42 
pegs  for  Records.  Size.  19  in.  x  19  in., 
5%  in.  high.  The  illustration  shows  the 
three  metal  pegs  which  are  inserted  into 
metal  sockets  on  the  next  Section  to 
hold  the  Sections  in  place.  Each  Sec- 
tion also  has  three  hooUs  for  locking  so 
that  the  sides  and  back  are  as  solid  as  if 
they  were  made  from  one  board. 


All  Drawers  have  veneered  bottoms.  ISo 
tools  are  necessary  in  con- 
necting sections. 


TOP  AND  BASE  ATTACHED 

Here  we  show  the  Base  A  and  Top  B  at- 
tached making  a  complete  cabinet  20  in. 
liigli,  having  a  capacity  of  126  Records. 
The  Sections  are  connected  with  three 
hooks  so  that  the  cabinet  may  be  carried 
from  one  room  to  another  without  sep- 
arating— a  feature  not  contained  iu  the 
seirtional  bookcase. 


Write  for  exclusive  agency  as  we  will  only  sell  to  one  dealer  in 
each  city.    Territory  rapidly  being  assigned. 

WRITE  FOR  CATALOG  AND  PRICE  LIST. 

THE  CADY  CABINET  COMPANY 

(INCORPORATED) 
LrAlNSlJNG,    JVIICI-IIQAIV,   U.  S.  A. 


52 


THE  TALKING  MACHINE  WORLD. 


"SNAP  SHOTS"  AT^  VICTOR  FACTORY. 

Distinguished  Visitors  at  Great  Plant  in  Cam- 
den— Delighted  With  Recording  Room  and 
Interested  in  the  Process  by  Which  Records 
Are  Made  and  Preserved— Excellent  Portraits 
of  Mme.  Gadski  and  Miss  Farrar. 


Among  the  many  distinguished  visitors  at  the 
Victor  factory  in  Camden.  N.  J.,  recently  were 
Mme.  Johanna  Gadski,  Miss  Geraldine  Farrar. 
Sig.  Scotti  and  Frank  La  Forge,  all  of  whom  ex- 
pressed themselves  as  amazed  at  the  extent  of 
the  Victor  plant.  To  quote  from  the  "Voice  of 
the  Victor"  in  this  connection; 

The  singers  were  especially  delighted  with  the 
new  recording  room  in  the  laboratory  building, 
pronouncing  it  acoustically  perfect  and  declaring 
it  a  pleasure  to  sing  in  such  a  room.  In  fact, 
Mme.  Gadski,  jMiss  Fanar  and  Signor  Scotti, 
who  wsrc  scheduled  to  sing  at  the  Victor's  New 


ilMK.    GADSKI    EXJOYIXG    THE    MEI STEKS I XGER  QUINTET 

York  laboratory,  readily  consented  to  come  to 
Camden  to  make  these  records  in  the  new  re- 
cording room. 

As  the  visitors  naturally  desired  to  know  some- 
thing of  the  process  by  which  the  great  voices  of 
the  age  are  preserved  for  future  generations,  they 
were  shown  through  the  various  departments  of 
the  laboratory,  and  were  greatly  interested. 
Mme.  Gadski,  in  particular,  never  having  seen 


.MISS   FAIiKAU  LISTENING  TO  '"I'-M  AFJIAID  TU   COME  HO.ME 
IN   THE   DARK,"   BY    CLAIilCE  VAXCE. 

anything  of  the  mechanical  part  of  recording, 
marveled  at  the  perfection  of  detail  and  the  deli- 
cate adjustments  necessaiy  in  the  production  of 
the  original  matrix.  Her  Impression  had  been 
that  the  process  was  a  comparatively  simple  one 
(as  indeed  the  production  of  an  ordinary  disc 
record  is),  but  it  was  explained  to  her  that  much 
of  the  high  quality  of  Victor  records  is  due  to 
the  extreme  care  taken  in  every  step  of  the  work. 

Miss  Farrar,  who  before  signing  an  exclusive 
agreement  with  the  Victor,  had  previously  made 
records  in  the  laboratories  of  the  principal  Euro 
pean  companies,  was  greatly  impressed  at  the 
magnificent  equipment  of  the  Victor  plant,  and 
dt  the  care  and  attention  which  marked  every 
part  of  the  process  of  record  taking.  Signor 
Scotti,  who  has  always  been  much  interested  in 
the  technical  part  of  re"  rd  making  and  is  fa- 
miliar with  the  European  recording  rooms,  de- 
clared that  no  laboratory  In  the  world  could  be 
compared  to  the  Victor  plant. 

Particularly  interesting  and  impressive  to  the 
visitors  were  the  massive  fire  and  burglar  proof 
vaults,  in  which  are  stored  in  absolute  safety 
more  than  16,000  priceless  original  matrices. 
This  is  the  greatest  collection  of  voice  impres- 
sions in  the  world,  and  the  knowledge  that  it  is 
stored  here  in  such  perfect  security  is  most  sat- 
isfying, as  many  of  these  records,  including  sev- 
eral by  singers  now  dead,  could  never  be  re- 
placed. 


Mme.  Gadski  and  Miss  Farrar  kindly  consented 
to  pose  for  photographs  while  listening  to  their 
new  records,  -with  which  they  were  much  pleased. 
Miss  Farrar's  highly  amused  expression  in  the 
I  holograph  shown,  however,  is  inspired  by  a  rec- 
ord of  Clarice  Vance's  "I'm  Afraid  to  Come  Home 
in  the  Dark,"  and  her  enjoyment  of  it  is  quite 
evident,  Mme.  Gadski  is  shown  intently  listen- 
ing to  the  great  record  of  the  Meistersinger 
Quartet,  which  delighted  her  beyond  measure. 

The  enthusiasm  of  the  visitors  is  apparent 
from  the  entries  in  the  visitor's  book.  Mme. 
Gadski  wrote:  "It  is  simply  wonderful,"  while 
Mr.  La  Forge's  opinion  of  the  Victor  is  expressed 
as  follows:  "A  source  of  the  greatest  enjoyment, 
instruction  and  a  wonderful  teacher." 


EDWARD  D.  EASTON'S  HEALTH. 


The  health  of  Edward  D.  Easton,  president  of 
the  Columbia  Phonograph  Co.,  General,  who 
miraculously  escaped  death  by  being  thrown  off 
a  rapidly  moving  railroad  train  about  a  month 
ago,  is  slowly  improving.  The  shock  to  his  sys- 
tem was  greater  than  at  first  diagnosed  by  the 
physicians.  He  is  out  riding  for  a  few  hours 
every  day,  and  it  is  likely  he  will  go  to  Europe 
— an  annual  trip — before  returning  to  business. 


W.  D.  MOSES  &  CO.  CREATE  ftUITE  A  STIR. 

( Special  to  The  Talking  Machine  World. ) 

Richmond,  Va.,  April  5,  1908, 
Walter  D.  Moses  &  Co.,  the  well-known  talking 
machine  jobbers  of  103  East  Broad  street,  this 
city,  created  quite  a  stir  in  musical  circles  in 
this  city  upon  receipt  of  the  famous  Tetrazzini 
records  made  by  the  Victor  Co.,  by  sending  out  a 
number  of  dainty  invitations  to  their  daily  Vic- 
trola  concerts.  Special  attention  was  called  to 
the  nine  records  by  the  great  soprano;  the  entire 
opera  of  "Pagliacci,"  by  Caruso  and  the  La  Scala 
chorus;  the  Merry  Widow  Waltz  by  Sembrich, 
and  Caruso's  Don  Sebastian,  all  the  foregoing 
numbers  being  rendered  at  the  daily  concerts 
which  took  place  from  4  to  6  p.  m.  The  concerts 
given  by  Moses  &  Co.  have  done  much  to  main- 
tain the  interest  in  Victor  records  in  Richmond 
and  vicinity. 


The  Zed  Co.,  exclusive  jobbers  of  the  Zon-o- 
phone  line  for  Greater  New  York,  have  issued 
their  first  circular  to  the  trade.  Their  place  is 
now  in  running  order. 


The  law  of  gravitation  is  a  peculiar  thing. 
Just  as  a  man  feels  that  he  is  getting  to  the  top, 
the  bottom  drops  out  of  things. 


;Mrs.  John  O'Reilly  will  shortly  open  a  talking 
machine  store  in  La  Porte  City.  la. 


LAWRENCE  McGREAL 


Milwaukee 

172-174  Third  St. 

Edison  and  Victor 
Jobber 


SUPPLIES 

If  it's  practical 
and  salable  I've 
got  It. 


Cincinnati 

29  East  Fif'h  St. 

Edl»on 
Jobber 


Two  big  jobbing  houses  carrying  immense  stock  and  prepared  for  instant 
delivery,  with  an  absolute  minimum  of  "outs"  and  a  maximum  of  perfect 
service.    Try  me  with  a  trial  order  now. 


ASSISTANCE 


I  am  interested  in  the  success  of  every  dealer  buying  through  me,  ami  refer  every  outside  inquiry 
to  the  nearest  dealer,  and  will  further  his  business  with  practical  ideas  born  of  my  long  experience  first 
as  a  road  salesman,  later  as  a  successful  jobber.     Let  me  help  plan  your  spring  campaign. 

Yours  for  business.. 

LAWREINCE  McGREAU 


THE  TALKING  MACHINE  WORLD. 


53 


DOLBEER  RETURNS  FROM  BERMUDA 


Much  Improved  in  Health — Chats  of  Business 
Conditions  as  They  Look  to  Him  at  Various 
Points  of  the  Country. 


On  March  26th,  F.  K.  Dolbeer,  general  sales 
manager  of  the  National  Phonograph  Co.,  Orange, 
N.  J.,  returned  from  his  three  weeks'  vacation, 
with  Mrs.  Dolbeer,  at  Hamilton,  Bermuda  Isl- 
ands, W.  I.  Mr.  Dolbeer  had  been  badly  run 
down  by  pressure  of  business  care  to  such  an 
extent  that  he  was  a  victim  of  chronic  insomnia. 
His  rest  in  the  balmy  air  of  the  semi-tropical 
Bermudas  supplied  the  needed  restorative,  and 
when  he  appeared  at  the  sumptuous  New  York 
Edison  quarters,  10  Fifth  avenue,  Monday,  he 
looked  like  a  different  man,  and  as  he  expressed 
it,  "I  am  feeling  fine,  and  the  trip  has  been 
greatly  beneficial." 

Mr.  Dolbeer  found  the  talking  machine  busi- 
ness a  negligible  quantity  in  the  Bermudas.  "Not 
a  single  exclusive  dealer  is  in  Hamilton,"  he 
remarked,  "and  such  goods  as  are  carried  are 
handled  as  a  side  line,  and  cylinders  only.  1 
was  out  walking  one  day  and  right  ahead  of  me 
was  a  darky  carrying  a  Standard,  much  to  my 
surprise,  and  had  it  not  been  for  an  engagement 
I  was  then  on  my  way  to  meet,  I  should  have 
followed  the  man  to  the  delivery  of  the  machine, 
simply  from  amused  curiosity. 

"On  my  return  to  New  York,"  continued  Mr. 
Dolbeer,  "I  found  conditions  very  much  better 
than  I  expected.  There  has  been  a  decided  im- 
provement in  the  business  situation,  and  there  is 
no  doubt  in  my  mind  whatever  that  a  normal 
state  of  affairs  will  prevail  ere  long.  Yes;  I  am 
inclined  to  think  the  western  country  is  render- 
ing a  better  account  of  itself,  phonographically 
speaking,  than  the  East.  The  Texas  and  South- 
west reports,  however,  are  not  at  all  encourag- 
ing, while  in  California  there  seems  to  be  a 
dearth  of  ready  money,  and  consequently  busi- 
ness is  greatly  hampered.  Locally,  I  understand, 
sales  are  not  as  brisk  as  they  might  be,  but  they 


Figuring  on  the  lasting  quality  of  the  signs  and 
their  insistent  demand  on  attention,  it  would 
seem  a  flrst-rate  proposition  in  every  way.  By 
its  extra  supply  of  light  it  adds  to  public  comfort 
and  safety;  it  particularly  emphasizes  your  share 
in  the  world's  work,  and  so,  being  all  around 
pleasant  and  unobjectionable,  leaves  a  good  im- 
pression— which  is  a  prominent  result  of  clever 
advertising. 

The  flash  signs  are  preferable,  meaning  those 
arranged  by  mechanism  to  turn  on  and  off  auto- 
matically in  quick  succession.  They  change 
from  darkness  to  light  and  back  again,  compels 
attention  even  from  the  least  observing. 


ORIGINAL  PUBLICITY  SAYS. 


V.   K.  DOLBEEK. 

are  bound  to  increase  with  the  approach  of 
vvarmer  weather,  which  is  about  due." 

A  very  striking  photograph  of  Mr.  and  Mrs. 
Dolbeer  in  a  donkey  cart  is  one  of  the  souvenirs 
of  their  very  pleasant  and  enjoyable  journey.  Clad 
in  white  duck,  wearing  an  immense  Panama  hat, 
and  driving  under  the  great  bending  palms,  the 
genial  sales  manager  of  the  National  Co.  and 
his  wife  make  a  perfect  picture  of  repose  and 
contentment. 


A  certain  merchant  once  said  he  did  not  care 
to  advertise  because  others  were  advertising. 
He  was  converted  by  one  question  being  asked 
him  if  he  was  going  to  stop  selling  merchandise 
because  his  competitor  was  doing  the  same  thing? 
Now,  his  direct  competitor  advertises,  and  so 
does  he,  but  because  both  advertise  it  cannot 
be  said  the  one  is  following  the  other,  unless 
they  make  advertisements  identical.  Differences 
in  advertising  methods  give  individuality  in  the 
same  manner  as  differences  in  window  displays 
make  them  exclusive  and  individual.  You  may 
have  the  same  class  of  goods,  but  not  presented 
in  the  advertisement  upon  the  plan  of  your 
neighbor.  Give  your  advertisements  originality 
and  they  will  be  read. 


VALUE  OF  ELECTRIC  LIGHT  SIGNS. 


The  Indestructible  Phonographic  Record  Co., 
of  Albany,  N.  Y.,  are  doing  a  tremendous  busi- 
ness and  receiving  most  flattering  communica- 
tions from  jobbers  and  dealers  regarding  the 
excellence  of  their  product. 


The  sparkling  brilliance  that  compels  attention 
Is  now  reasonable  possible  since  electric  sign 
making  has  become  a  popular  industry  and  is 
developing  into  an  art.  The  advertising  possi- 
bilities involved  are  tremendous,  and  money  in- 
vested in  this  channel  is  promptly  productive. 


The  salesman  who  allows  his  own  feelings  to 
prevent  him  from  being  courteous  and  patient 
with  customers  has  much  to  learn.  To  be  suc- 
cessful with  others,  any  man  must  put  self  into 
the  background. 


JUST  THE  HORN  TO  TAKE  TO  COUN  TRY  HOME  OR  CAMP 


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54 


THE  TALKING  MACfflNE  WORLD. 


CLEVER  COLUMBIA  EXPONENT 


Is  H.  A.  Yerkes,  the  New  Manager  of  the 
Wholesale  Department  of  the  Columbia 
Phonograph  Co. 


H.  A.  Yerkes,  who  succeeded  W.  L.  Eckhardt 
as  manager  of  the  wholesale  department  of  the 
Columbia  Phonograph  Co.,  (Jeneral,  began  with 


H.  A.  YERKES. 

the  company  in  Philadelphia,  Pa.,  from  where 
he  was  promoted  to  be  assistant  manager  at 
Baltimore,  Md.  After  serving  there  more  than 
two  years  he  was  placed  in  charge  at  Detroit, 
Mich.,  and  under  his  management  that  store 
came  to  be  regarded  as  a  model.  From  Detroit 
he  went  to  Boston,  Mass.,  and  later  became  dis- 
trict ■  manager  for  the  >Jew  England  chain  of 
stores.  Mr.  Yerkes  combines  with  a  good  busi- 
ness head  an  extremely  pleasing  personality  and 
a  very  attractive  manner.  He  is  tactful,  ener- 
getic and  industrious,  and  will  doubtless  score 
a  success  in  his  field  of  usefulness. 


If  your  purchases  were  made  advantageously 
and  you  wish  to  develop  new  inquiries — adver- 
tise. 


MOTION  FOR  RE=ARGl]MENT 


By  National  Phonograph  Co.  in  the  New  York 
Phonograph  Co.'s  Suit  Has  Been  Denied. 


On  a  motion  for  a  reargument  by  the  National 
Phonograph  Co.,  Orange,  N.  J.,  on  the  decision 

1  endered  by  Judge  Hazel,  February  5,  relative  to 
the  manufacture  of  records  under  Edison  patent 
No.  713,209,  the  court  decided  adversely.  The 
case  is  the  celebrated  one  of  the  New  York 
Phonograph  Co.  against  the  National  Phonograph 
Co.,  et  al,  the  opinion  being  handed  down  on 
March  26  by  Judge  Hazel,  United  States  Circuit 
Court,  Southern  District  of  New  York,  sitting  at 
Buffalo,  N.  Y.,  where  argument  was  submitted 
earlier  in  the  month.  The  full  text  of  the  de- 
cision follows: 

"It  is  Insisted  by  the  defendant  on  this  motion  that 
it  has  not  used  or  employed  the  so-called  expansion 
process  specifically  described  in  the  Edison  patent  No. 
713,209,  since  the  issuance  of  the  injunction  herein ; 
in  fact,  that  its  cylindrical  records  are  manufactured 
under  what  is  known  as  the  casting  process,  covered  by 
letters  patent  No.  683,615,  dated  Oct.  1,  1901.  to  Miller 
&  Aylsworth,  which  is  claimed  to  be  radically  different 
from  the  expanding  process.  Complainant  rejoins  that 
such  processes  are  equivalent,  and,  moreover,  that  claims 

2  and  3  of  the  Edison  patent  properly  construed  in- 
clude the  precise  process  used  by  the  defendant.  The 
record  discloses  that  as  early  as  Oct.  20,  1888,  Mr. 
Edison  filed  a  caveat  in  the  patent  office  covering  the 
process  described  in  his  patent  for  duplicating  phouo- 
grams.  whicli  patent  was  issued  to  him  more  than  ten 
years  later.  That  Mr.  Edison  regarded  the  invention  as 
a  pioneer  in  the  art,  notwithstanding  the  issuance  to  him 
of  several  other  patents  in  1888,  covering  the  process, 
is  clearly  evident  from  the  opinion  of  the  Circuit  Court 
of  Appeals  in  National  Phonograph  Co.  against  Lam- 
bert Co.  (142  Fed.  Rep.  164),  where  the  patent  was  held 
void  for  prior  public  use,  and  from  the  testimony  of 
defendant's  witness  Dyer  quoted  in  the  defendant's  brief. 
It  may  be  safely  concluded  that  although  the  application 
for  the  patent  was  not  filed  until  March  5,  1898,  the 
invention  was  actually  conceived  and  used  in  1888. 

"The  difference  between  the  expanding  and  the  cast- 
ing processes  for  making  phonograms  is  as  follows :  In 
the  expanding  process  the  blank  cylinder  having  a 
smooth  surface  of  wax-like  material  is  Inserted  within 
a  tubular  mold,  which  carries  on  its  inner  surface  a 
negative  presentation  of  the  record ;  the  blank,  by 
ap])lication  of  heat  or  internal  pressure,  is  expanded 
outwardly  and  is  then  contracted  or  shrunk  by  process 
of  chilling.  In  the  casting  process  the  annular  tubular 
mold  or  matrix,  having  the  record  in  relief  on  the  inner 
surface,  Is  placed  in  a  vat  of  molten  wax ;  the  chill 
of  the  mold  causes  the  wax  to  congeal  within  it,  form- 
ing a  deposit  of  predetermined  thickness.  The  interior 
of  the  record  is  then  reamed  out  and  chilled  to  cause 
its  shrinkage  or  contraction  from  the  inner  side  of  the 
mold  and  allowing  its  easy  removal. 

"Claims  2  and  3  of  the  patent  under  discussion  broadly 
specify  a  hollow  cylindrical  plastic  phonogram,  which 
is  formed  within  the  matrix  having  a  reverse  phono- 
gram-record on  the  inside  wall,  while  claims  4,  5  and  6 
specifically  provide  for  forming  the  wax  blank  prior  to 
its  insertion-in  the  matrix  and  then  applying  heat  or  in- 
ternal pressure  thereto,  to  produce  the  required  expan- 
sion and  its  subsequent  contraction  by  chilling  to  en- 
able its  withdrawal  from  the  mold. 

"To  emphasize  the  pioneer  character  of  the  invention 
complainant  points  out  that  claims  2  and  3  were  ex- 
pressly inserted  in  the  patent  to  bring  about  an  inter- 
ference in  the  Patent  Office  with  the  application  of  one 
Joj'ce,  which  involved  both  the  casting  and  the  expand- 
ing processes,  and  that  said  interference  resulted  in  nar- 
rowing the  .Joyce  patent.  This  would  seem  to  con- 
clusively indicate  the  scope  attributed  to  the  invention 
by  the  patentee.  Indeed,  the  defendant  admits  that 
prior  to  the  decision  in  National  Phonograph  Co. 
against  American  Co.  (135  Fed.  Rep.  809).  the  claim 
was  insisted  upon  that  the  patent  was  of  pioneer  scope 


and  included  both  the  expansion  and  casting  processes. 
But  the  defendant  now  relies  upon  the  decision  last 
mentioned,  where  it  was  held  by  .Judge  Piatt  that 
claims  2  and  3  were  limited  to  expa"nding  the  blank  with- 
in the  matrix,  and  that  the  casting  process,  though 
claimed  by  the  patentee,  was  not  included  in  the  scope 
of  the  patent. 

"The  defendant  urges  that  as  the  scope  of  the  patent 
has  been  limited  by  such  decision  to  the  expanding  pro- 
cess, the  complainant  cannot  now  be  heard  in  favor  of 
a  broad  construction  to  cover  the  defendant's  present 
method  of  making  records.  Judge  Piatt  did  not  have 
before  him  the  proofs  showing  the  earlier  conception  by 
Mr.  Edison  of  the  processes  mentioned,  and  upon  the 
limited  showing  before  him  of  the  state  of  the  art  he 
properly  restricted  the  scope  of  the  patent.  That  Edi- 
son was  the  pioneer  in  the  record-making  art  of  the 
class  under  consideration  is  clear.  That  is  to  say,  he 
was  the  first  to  make  a  suitable  tubular  mold  or  ma- 
trix for  forming  within  it  a  wax-like  phonogram-record 
and  then  shrinking  or  contracting  the  same  to  enable  its 
removal  from  the  mold.  In  my  estimation  claims  2 
and  3  as  to  the  complainant  are  entitled  to  a  construc- 
tion of  sufficient  scope  to  include  the  casting  or  dipping 
process,  or  a  process  of  making  records  equivalent  to 
that  which  is  described  and  claimed  by  the  patentee. 

"A  different  rule  controls  this  controversy  than  in  a 
case  where  the  patent  is  claimed  to  have  been  infringed 
by  a  stranger.  In  view  of  the  peculiar  situation  and 
circumstances  springing  from  the  contract  rights  the 
defendant  is  estopped  to  limit  the  patent  and  eliminat- 
ing from  its  apparent  scope,  a  process  which  was 
claimed  to  be  included  therein.  No  limitation  is  found 
in  the  assignment  of  the  patent.  What  was  actually 
included  in  the  invention  became  the  property  rights  of 
the  assignee  and  the  asserted  claim  of  the  assignor  re- 
garding the  scope  of  the  patent  became  of  material  im- 
portance. It  is  not  wholly  a  question  of  legal  construc- 
tion of  the  patent  to  determine  whether  there  has  been 
an  infringement  of  the  claims  ;  such  rights  as  the  com- 
plainant has  are  found  in  the  contract  of  license  as 
heretofore  interpreted  by  this  court. 

"It  is  unnecessary  to  dwell  upon  the  different  decis- 
ions enunciating  conflicting  doctrines  of  estoppel.  This 
case  is  thought  to  stand  peculiarly  by  itself,  and  I  think 
complainant  should  have  the  full  benefit  of  the  unex- 
pired patents  and  inventions  under  which  the  phono- 
graph was  manufactured  in  1888,  and  while  the  contract 
was  in  force.  The  complainant  is  entitled  to  a  fairly 
liberal  consideration  of  the  questions  presented,  and 
therefore  the  interpretation  which  the  defendant  and 
Mr.  Edison  have  hitherto  placed  upon  the  patent  con- 
sidered in  connection  with  claims  2  and  3  is  entitled  to 
weight. 

"It  indicates  the  understanding  of  the  parties  to  the 
contract  in  relation  to  the  character  and  scope  of  the 
patents  and  inventions  assigned  to  the  North  American 
Phonograph  Co.  For  the  foregoing  reasons  the  defendant 
is  estopped  to  deny  the  validity  of  the  patent  or  to 
invoke  the  prior  art  to  limit  or  narrow  the  claims  as 
allowed  by  the  patent  office  (Siemens-Halske  Elec.  Co. 
against  Duncan  Elec.  Mfg.  Co..  142  Fed.  Rep.  157  ;  United 
States  against  Harvey  Steel  Co.,  195  U.  S.  310).  Upon 
this  point  there  is  no  scarcity  of  authority  justifying 
the  application  in  a  proper  case  of  the  principle  invoked. 
( See  cases  cited  in  former  opinion  on  this  motion  :  see 
also  Time  Telegraph  Co.  against  Himmer,  19  Fed.  Rep. 
322.) 

"Other  propositions  discussed  in  the  briefs  do  not 
call  for  any  modification  of  the  views  of  the  court 
heretofore  expressed.  The  motion  for  rehearing  is  ue- 
nied.  The  order  of  attachment  will  be  withheld  as  re- 
quested by  the  defendant,  sufficient  cause  having  been 
shown,  for  a  period  of  sixty  days  from  Feb.  21.  1908, 
the  date  when  the  motion  for  settlement  of  the  order 
was  heard.  If  within  that  time  the  defendant  appeals 
from  this  decision  to  the  Circuit  Court  of  Appeals  then 
the  attachment  will  be  stayed  until  the  determination  of 
such  appeal ;  provided,  of  course,  that  the  appeal  is  per- 
fected and  prosecuted  within  a  reasonable  time..  So 
ordered." 


OBEYS  COMMAND  OF  THE  "TALKER." 


The  manager  of  the  talking  machine  depart- 
ment of  George  T.  Fisher.  Tucson,  Ariz.,  sends 
the  following  to  The  'V\''orld,  which  emphasizes 
the  force  of  the  talking  machine:  "Recently  at 
our  store  three  gentlemen  called  and  asked  about 
talking  machines;  taking  them  back  to  one  of 
our  demonstrating  rooms,  the  gentlemen  were 
asked  to  be  seated,  but  they  replied  that  they  pre- 
ferred to  stand  and  listen.  Asking  them  a  second 
and  third  time  and  after  playing  a  musical  num 
ber,  one  of  the  Christy  minstrel  records  was  put 
on  the  machine,  but  before  starting  the  machine 
again  asked  them  to  be  seated,  but  received  the 
same  reply,  that  they  would  stand  and  hear  the 
record.  Just  then  the  record  started  with  the 
opening  overture  and  upon  saying  the  words, 
'Gentlemen  be  seated,'  as  if  by  force, down  w-ent 
all  three." 


ARE  YOU  STILL  CHORE  BOY? 


Away  back,  when  you  first  started,  you  simply 
had  to  be  all  things  to  all  customers.  Then  yours 
was  a  one-man  business.  As  your  business 
grew,  have  you  grown  with  it?  Probably  you 
have  nodded  your  head  in  agreement  many  a 
time  to  the  statement  that  the  modern  business 
problem  is  how  to  avoid  waste.  But  is  there  any 
more  costly  form  of  waste  than  to  use  the  time 
and  energy  of  yourself  for  what  could  be  done 
by  a  low  priced  clerk?  All  through  your  store, 
seek  the  answer  to  the  question — Am  I  paying 
more  than  I  .should  for  this  particular  class  of 
work,  cither  directly  or  because  I  do  not  provide 
lower  priced  help  that  would  relieve  other  help 
for  more  valuable  use  elsewhere?  Thlnlv  it  over 
■ — are  you  stil]  chore  boy? 


^IT  That  we  can  supply  the  dealers  of  Northern  Ohio  and  Indiana  and  all 
\JI   Michigan,  both  promptly  and  to  the  very  best  monetary  advantage. 

<If  That  there  is  going  to  be  a  good  steady  demand  for  Edison  Phono- 
graphs, Gold  Moulded  Records,  Horns,  Cranes,  Repeating  Attachments, 
and  all  sundries.  <If  That  'we  have  put  in  and  will  keep  up  full  lines  every 
day  in  the  year  and  thus  be  prepared  to  fill  all  orders  immediately.  ^  That 
we  can,  and  do,  ship  orders  the  same  day  we  receive  them — no  room  nor  time 
for  delay  or  disappointment  here.  <]f  That  you  can  wire  or  'phone  orders  to 
us  and  be  assured  we  have  the  goods  in  stock  when  you  want  them.  (]f  That 
we  are  giving  the  "bargains  of  the  age"  in  Record  Cabinets— let  prices 
talk — just  ask  prices  from  us.  <]f  That  prosperity  has  not  deserted  these 
United  States — those  who  think  so  are  dyspeptic  doubters — and  doubters 
always  suffer.  <]f  That  we  earnestly  solicit  your  trade — try  us  and  see  how 
joyously  we  do  business. 


American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Mich. 


THE  TALKING  MACHINE  WORLD. 


55 


RECORD  BULLETINS  FOR  MAY,  1908 


MUSIC  TO  CALL  US  IN  THE  MORNING. 

Slumbers  to  be  Broken  by  Song  or  Instrumental 
Solo. 


NEW  VICTOR  RECORDS. 


No. 

5395 


5405 
31697 


10 
10 


12 


10 
10 


10 
10 


10 


10 


ARTHUR   PRIOR'S  BAND. 

Size. 

"Darkies'   Spring   Song"   Marcli  (Ragtime 

Two-Step)   Van  Alstyne  10 

Rigoletto — Quartet   ,•  .Verdi  10 

Madame   Butterfly — Selection  Puccini  12 

VICTOR   ORCHESTRA,  WALTER  B.   ROGERS,  CONDUCTOR. 

5408    Glow  'Worm — Intermezzo  (Gliihwiirmchen) 

(with  vocal  chorus  and  bell  solo).Linke  18 

5411  "Happy   Days"    March    (from    "The  Soul 

Kiss")   Levi  10 

VIOLONCELLO  SOLO  BY  VICTOR  SORLIN,  ACC.  BY  VICTOR 
ORCH. 

5412  The  Evening   Star    (from  "Tannhiiuser") 

  Wagner  10 

VIOLIN  SOLO  BY   HOWARD  RATTAY,  ACC.  BY  VICTOR  ORCH. 

5404    Fifth    Nocturne  Leybach  10 

FLDTB  SOLO  BY  DARIUS  A.  LYONS,  ACC.  BY  VICTOR  ORCH. 

31698  La    Pleurance  Mayeur  12 

ACCORDION   SOLO  BY  JOHN  KIM5IEL. 

5417  American  Polka    10 

TENOR    SOLO   BY   HARRY    MACDONOUGH,    WITH  ORCH. 

5407    Sweetheart  Days   Dailey  10 

TENOR   SOLO  BY   HENRY  BURR,  WITH  ORCH. 

5418  I  Love,  and  the  World  Is  Mine  (from  "A 

Waltz  Dream")   Spross 

BARITONE  SOLOS  BY  ALAN  TURNER,  WITH  ORCH. 

5413  Brown  Eyes   Del  Riego 

31699  The  Colleen  Bawn  (from  "The  Lily  of  Kil- 

larney")   Benedict 

TENOR  SOLO  BY  BYRON  G.  HARLAN,  WITH  ORCH. 

5396  Hoo-oo!     ("Ain't    You    Coming    Out  To- 

night?")  Ingraham 

SOPRANO  SOLO  BY  ELEANOR  JONES,  WITH  ORCH. 

52005    Lo  !  Here  the  Gentle  Lark  Bishop 

CONTRALTO   SOLO  BY   CORINNE  MORGAN,  WITH  ORCH 

5414  My  Heart  at  Thy  Sweet  Voice  (from  Sam- 

son and  Delilah)  Saint-Saens 

5415  In  Old  Madrid  Trotere 

"COON"    SONG   BY   CLARICE  VANCE,  WITH  ORCH. 

5374    That  Friend  of  Mine  Van  Alstyne 

"coon"  song  by  EDDIE   MORTON,  WITH  ORCH. 

5403    The  Peach  that  Tastes  the  Sweetest  Hangs 
the  Highest  on  the  Tree  Edwards 

DUET  BY  miss  JONES  AND  MR.  MURRAY,  WITH  ORCH. 

5397  Smile,  Smile,  Smile  Hoffman  10 

"RUBE"  DUET  BY  COLLINS  AND  HARLAN,  WITH  ORCH. 

5399  My  Gal  Irene — Burt   10 

TRINITY     CHOIR,    WITH  ORCH. 

5400  Jerusalem  the  Golden  Ewing  10 

31700  Savior  When  Night  Involves  the  Skies... 

  Shelley  12 

IRISH    SPECIALTY    BY    STEVE    PORTER,   WITH  ACCORDION. 

5406    Thim  Were  the  Happy  Days !   10 

MALE  QUARTET  BY  PEERLESS  QUARTET. 

5402  '  The  New  Parson  at  Darktown  Church   10 

DESCRIPTIVE    SPECIALTY    BY    MISS    JONES    AND  MR. 
SPENCER,    WITH  ORCH. 

5410    Muggsy's  Dream    10 

IRISH   SPECIALTY  BY  THE  VICTOR  VAUDEVILLE  COMPANY. 

5401  An  Evening  at  Mrs.   Clancey's  Boarding 

House    10 

MALE  QUARTETS  BY  THE  HAYDEN  QUARTET,  WITH  ORCH. 

5398  The  Heart  You  Lost  in  Maryland  You'll 
Find  in  Tennessee  Solman 

He  Lifted  Me  Gabriel 

ARTHUR   PRYOR'S  BAND. 

Captain  General  March  Louka  8 

SOPRANO  SOLO  BY  MISS  ELISE  STEVENSON,  WITH  ORCH. 

5391    Villa  Song  from  "The  Merry  Widow". Lehar  8 

TENOR    SOLO    BY    HARRY    MACDONOUGH,    WITH  ORCH. 

5416  Love  Me  and  the  World  Is  Mine  Ball  8 

SEMBRICH,   CARUSO.  SCOTTI.  JOURNET,  SEVERINA,  DADDI. 

96200  Lucia — Sextette,  Act  II.,  Chi  mi  frena 
(What  Restrains  Me)  (In  Italian).... 
  Donizetti 

FARRAR.  VIAFORO,  CARUSO,  SCOTTI. 

Boheme — Quartet,  Act  III   (In  Italian)  .  . 

DUET  BY   FARRAR  AND  SCOTTI. 

Boheme — Miami,    lo    son !     (Mimi,  Thou 
Here!)  In  Italian   12 

A    NEW    CARUSO  RECORD. 

Valse  Lente  (Adorable  Tourments)  Caruso 

  Barthelemy 

TWO  New"  gadski  records. 
Fliegeude  Hollander — TrafEt  ihr  das  SchifE 
.-  (Senta's    Ballad    from    "Flying  Dutch- 
man") (In  German)  Wagner 

Irish  Folk  Song  (In  English. ) Arthur  Foote 

GOUNOD'S   serenade,  BY  CALVE. 

Serenade — Chantes,  riez  et  dormez  (Sing, 
^Smile,  Slumber)   (In  French)  ....  Gounod 

THE  GREAT  LOVE  DUET  FROM  MMB.  BUTTERFLY,  BY  FARRAR 
AND  CARUSO. 

89017    Madama  Butterfly — Finale  Act  I — 0  quanti 
.  acchi    flsi    (O    Kindly    Heavens)  (In 
Italian)  ....Puccini  12 

THj:  FAMOUS  LETTER  DUET  BY  SEMBRICH  AND  FAMES. 

95202    Nozze    'di  Figaro — Che    soave  zeffiretto 
"(Letter  Duet — "Song   to   the  Zephyr") 
(In  Italian)   Mozart 

A    SCHUMANN-HEINK    RECORD    IN  ENGLISH. 

8S118    His  Lullaby   Carrie  Jacobs  Bond 

.LUISA  TETRAZZINI,  SOPRANO,  WITH  ORCH.  IN  ITALIAN. 

92014  Rigoletto — Caro  nome  (Dearest  Name) .  .  . 

  Verdi 

Mignon — Polonaise,  "lo  son  Titania"  (I'm 

Fair  Titania!)   ,  Thomas 

Lakme — Ou    va   la    jeune  Hlndoue  (Bell 

Song)  Delibes 

Dinorah — Omhra  leggiera    (Shadow  Song) 

  Meyerbeer 

Lucia- — Mad  Scene  (with  flute  obligato  by 

Albert  Fransella)   Donizetti 

Nozze  di  Figaro — Vol  che  sapete  (What  is 

this  Feeling?)  Mozart 

Barbiere — Una  voce  poco  fa  (A  Little  Voice 

I  Hear)   Rossini 

Traviata — Ah,  fors'e  lui  (Is  This  the  One?) 

Verdi 

Don  Giovanni — Batti  batti  (Scold  Me.  Dear 
Masetto)  Mozart 


5409 
5345 


10 
10 


96002 
89010 


88115 


88116 


88117 
88119 


12 


12 


12 
12 


12 


92015 
92016 
92017 
92018 
92019 
92020 
92021 
92022 


12 

12 


12 
12 


12 
12 


12 
12 


12 
12 


12 


NEW  EDISON  GOLD  MOULDED  RECORDS. 


9818 
9819 
9820 

9821 
9822 

9823 
9824 
9825, 
9826 

9827 


Down  in  a  Coal  Mine  Edison  Concert  Band 

If  Those  Lips  Could  Only  Speak.  .Allen  Waterous 
Cbimmie  and  Maggie  at  "The  Merry  Widow" 

 Ada  Jones  and  Len  Spencer 

Love's  Roundelay  Anthony  and  Miller 

Somebody   That   I   Know  and  You  Know, 

Too   Manuel  Romain 

My  Gal  Irene  Collins  and  Harlan 

Tipperary   Stella  Tobin 

La  Papillote  Edison  Symphony  Orchestra 

When  Sweet  Marie  Was  Sweet  Sixteen .... 

  Frederic  Rose 

My  Mother's  Prayer  Edison  Mixed  Quartet 


0828    Just  One  Word  of  Consolation.  .  .Irving  Gillette 

9829  Under  Freedom's  Flag  March  

  Edison  Military  Band 

9830  Hannibal  Hope  Arthur  Collins 

9831  The  Girl  Who  Threw  Me  Down  

 Edward  M.  Favor  and  Chorus 

9832  One!  Two!  Three!  All  Over  Billy  Murray 

9833  Jigs  and  Reels  Charles  D'Almaine 

9834  Hoo-oo!  Ain't  You  Coming  Out  To-night? 

 Byron  G.  Harlan 

9835  Summertime  Allen  Waterous  and  Chorus 

9836  Stuttering  Dick  Edward  Meeker 

9837  When  You  Steal  a  Kiss  or  Two .  .  Albert  Benzler 

9838  Pass  It  Along  to  Father  Ada  Jones 

9839  The  Country  Constable.  .. Edison  Vaudeville  Co. 

9840  Sidewalk  Conversation  Steve  Porter 

9841  A  Wee  Bit  o'  Scotch  Edison  Military  Band 

TWO  SELECTIONS  MADE  OVER  BY  SAME  AUTHOR. 

8765    Alexander   Billy  Murray 

8739    Pretty  Peggy  (Bells)  Albert  Benzler 


ZON-O-PHONE  lO-INCH  RECORDS. 


1037 
1038 
1039 
1040 

1041 
1042 
1043 

1044 

1045 

1046 

VOCAL 

1047 

1048 

1049 

lO.-JO 
1051 

1052 

1053 

1054 
1055 
1056 
1057 

1058 

1059 

1060 
1061 


ZON-O-PHUXE    CONCERT  BAND. 

Album  Leaf  (Ein  Album- lilatt)  

Cotton — A  Southern  Breakdown  

Radetzky  March   

Red  Wing — Indian  Intermezzo  

ZON-O-PHONE  ORCHESTRA. 

Luna  Waltz — From  the  Opera  "Lady  Luna".... 

Much  Obliged  to  You — Medley  Two-Step  

Musette   

Original  Reels   

The  Talk  of  New  York — Waltz  

Virginia — A  Yankee  Intermezzo  

SELECTIONS    WITH    ORCHESTRA  ACCOMPANIMENT. 

Cupid's  Wedding  Bells — Duet  

 Ada  Jones  and  Billy  Murray 

IHl  Rather  Be  a  Little  Too  Soon  than  Just  a 
Little  Too  Late  Will  P.  Denny 

I  Just  Can't  Keep  My  Feet  Still  When  I 
Hear  the  Band  Play  Arthur  Collins 

I  Love  and  the  World  Is  Mine  Henry  Burr 

I'm  Looking  for  the  Man  that  Wrote  "The 
Merry  Wido'Vv"  Waltz  Billy  Murray 

Jimmie  and  Maggie  at  "The  Merry  Widow" 
— Descriptive.  ..  .Ada  Jones  and  Len  Spencer 

Maggie  Murphy's  Lawn  Party — Descrip- 
tive  Peerless  Quartet 

Pass  It  Along  to  Father  Ada  Jones 

Praise  Ye  the  Lord — Sacred.  . Metropolitan  Trio 

Rambler  Minstrel  No.  8  

Sing,  Smile  and  Slumber — Gounod's  Seren- 
ade  Roberta  Glanville 

Under  Any  Old  Flag  at  All — From  "The 
Talk  of  New  York"  Billy  Murray 

Violoncello — From  "Miss  Hook  of  Holland" 

Henry  Burr 

Warrior  Bold   Frank  C.  Stanley 

Won't  You  Waltz  "Home  Sweet  Home  With 
Me  for  Old  Times  Sake"  Byron  G.  Harlan 


NEW  INDESTRUCTIBLE  RECORDS. 


754 

755 

756 
757 
758 
7.59 
700 

761 
702 

703 
764 
765 

766 
767 
768 

768 


Hail  to  the  Nation   Military  Band 

Hoo  !  Hoo !  (Ain't  You  Coming  Out  To-night 

Byron  G.  Harlan 
All  She  Gets  from  the  Iceman  is  Ice.  .B.  M.  Favor 

Cotton  (Banjo  SoloO  Fred  Van  Eps 

Lanky  Yankee  Boys  in  Blue  Billy  Murray 

Torch  Dance  (From  Henry  VIII.)  .  .Concert  Band 
Love's  Roundelay  (From  "A  Waltz  Dream") 

Stanley  &  Burr 

Common  Sense  ■.  '.Bob  Roberts 

Waltz  from  the  Operetta  "A  Waltz  Dream" 

Orchestra 

Pass  It  Along  to  Father  Ada  Jones 

'Way  Back  Collins  and  Harlan 

Piccolo  (From  "A  Waltz  Dream')  

Miss  Stevenson  and  F.  C.  Stanley 

Tambour  der  Garde  Military  Band 

For  the  Red,  White  and  Blue  F.  C.  Stanley 

Rah!  Rah!  Rah!   (From  "A  Soul  Kiss").. 

Quartette 

Kimmel  March  (Accordion  Solo)  .  .  .  .John  Kimmel 


An  alarm  clock  attacliment  for  a  phonograph 
has  been  patented  hy  P.  M.  Ravenskilde,  of  Ca- 
bery,  111.  By  means  of  the  attachment  a  phono- 
graph may  be  made  to  play  at  any  time  at  -which 
the  clock  is  set,  the  same  as  an  alarm  -will  ring 
at  the  hour  set.  He  thinks  he  can  rig  it  up  so 
that  it  -will  also  set  a  player-piano  in  motion. 
While  it  is  simply  a  novelty,  yet  it  has  some  very 
attractive  features.  For  instance,  a  record  of 
some  favorite  song  or  piece  may  be  put  on  the 
phonograph  before  retiring  at  night  and  at  the 
desired  hour  in  the  morning  the  operator  -will 
be  a-wakened  and  have  his  first  impression  of  the 
day  inspired  by  the  music's  charms. 

Special  records  can  be  made  for  special  pur- 
poses. The  father  of  a  young  girl  may  place  the 
machine  in  the  corner  behind  the  piano  and  at 
9.30  it  starts:  "Young  man,  it  is  time  for  all 
fello-ws  like  you  to  seek  their  o^wn  trundle  beds." 
Then  again  on  the  proper  day,  -when  the  thought 
happens  to  come  to  him  he  can  put  on  the  record 
which  "Will  say  to  him  about  7  o'clock:  "To- 
night is  lodge  night,  old  man.  Don't  forget  to  be 
on  time."  Of  course,  the  good  "wife  "will  be  likely 
to  substitute  something  like  this:  "Old  man,  to- 
night is  lodge  night,  but  you'd  better  stay  at 
home  and  get  acquainted  "with  your  family." 

A  French  professor  complains  that  we  jump 
out  of  bed  too  suddenly,  and  that  responding  in- 
stantly to  an  alarm  clock  is  likely  to  bring  on 
insanity.  He  says  we  should  lie  awake  half  an 
hour  after  the  call,  and  that  our  first  call  should 
be  a  gentle  one.  To  be  called  from  slumber  by 
the  soft  notes  of  a  piano-player  or  the  more 
raucous  heigh-ho  of  a  sailor  song  from  a  phono- 
graph ought  not  to  be  a  very  nerve-racking  ex- 
perience, says  Presto.  And  here  seems  to  be  the 
opportunity  for  the  Americans  to  Gallicize  'their 
method  of  getting  up  in  the  morning — as  it  we^re 
coming  out  of  the  shell  of  sleep  Frenchily  and 
fastidiously. 


HOAG  WITH  INDESTRUCTIBLE  CO. 


Andrew  Hoag,  who  has  beeh  the  superintendent 
of  the  Universal  Talking  Machine  Mfg.  Co.  for 
many  years,  has  accepted  another  position  with 
the  Indestructible  Phonograph  Record  Co.,  Al- 
bany, N.  Y. 


A.  Pasquel,  who  conducts  the  People's  Store  in 
Winnemucca,  Nev.,  has  taken  the  agency  for  the 
Edison  line. 


Good 

Cabinets 

Cheap 

/TT  Is  it  not  good  policy  when  you 
Tl  make  a  sale  to  also  make  a 
satisfied  customer?  We  know  it  is 
and  you  know  it.  When  you  sell 
Cabinets  for  Records  why  have  any 
for  sale  except  those  that  will  give 
your  store  a  good  name  and  ad- 
ditional prestige?     Think  it  over. 

WE  make  the  Cabinets 
that  YOU  should  buy 

THE  UDELL  WORKS,  Inc. 

INDIANAPOLIS,  IND.,  U.  S.  A. 

Catalog  to  the  trade. 


No.  436  DISC  RECORD  CABINET 

IMahogany.and  Golden  Quartered  Oak,     Holds  190 
12-inch  Disc  Records. 


56 


THE  TALKING  MACfflNE  WORLD. 


DEVELOPS  MUSICAL  TASTE. 


The  Educational  Importance  of  the  Talking  Ma- 
chine in  Inculcating  a  Love  for  Music  Among 
the  Masses  Admirably  Set  Forth. 


In  view  of  the  marriage  of  automatics  and  art 
illustrated  so  potently  in  many  musical  instru- 
ments which  are  playing  such  an  important  part 
in  the  development  of  culiure  these  days,  the 
utility  of  mechanical  musical  contrivances  is  a 
timely  topic  which  has  heen  considered  by  many 
of  our  writers.  In  a  recent  issue  of  The  Domi- 
nant Arthur  E.  Clappe  had  some  well-thought-out 
remarks  on  this  subject  which  are  worthy  of 
presentation  to  World  readers.  He  said:  "I 
have  always  held  all  kinds  of  mechanical  musical 
instruments,  such  as  music  boxes,  talking  ma- 
chines, player-pianos  and  aeolians,  so-called,  to 
be  of  infinite  usefulness  in  development  of  a  taste 
for  music  among  the  masses.  So  firmly  am  I 
convinced  of  their  utility  and  the  soundness  of 
my  position,  I  would,  were  it  in  my  power,  have 
each  school  in  the  land  equipped  with  both  talk- 
ing machine  and  player-piano,  and  from  the  pos- 
sibilities of  each  educate  children  to  the  percep- 
tion and  appreciation  of  what  is  purest  and  best 
in  music.  Such  demonstrations  of  vocal  and  in- 
strumental excellence  should  be  supplementary 
to  practical  tuition.  As  they  would,  at  the  same 
time,  prove  interesting,  restful  and  afford  varia- 
tion from  the  monotony  of  ordinary  school  tasks, 
there  can  be  no  doubt  of  their  beneficial  discip- 
linary effectiveness  any  more  than  of  their  power 
to  cultivate  a  keen  perception  of  the  beauties  of 
music.  Further,  and  for  much  the  same  reason, 
phonographs  could  be  used  among  amateur  bands 
and  orchestras  as  high  exemplare  of  what  is  best 
in  performance  of  instrumental  performances  of 
the  best  bands  and  orchestras  are  available. 

"Failing  opportunity  to  hear  the  originals,  I 
know  of  no  better  method  of  learning  from  good 
models  than  by  listening  to  renditions,  at  second 
hand,  of  our  best  phonographs.  Artists  and 
sculptors  learn  from  studying  the  works  of  mas- 
ters in  their  craft;  they  study  drawing,  per- 
spective, color,  lights  and  shadows,  form,  sym- 
metry, their  eyes  gain  in  perception  and  hands  in 
deftness.  In  its  early  stages  education  is  largely 
imitative,  originality  comes  afterward  and  is  the 
outgrowth  of  the  sowing  and  cultivation  of  imita- 
tion and  effort  to  get  beyond  the  copy.  Aural 
and  mental  training  of  instrumental  musicians 
to  appreciate  the  fine  points  in  performance,  by 
means  of  the  phonograph,  is  no  phantasy;  it  is 
practical  and  a  possibility.  The  intelligent  in- 
structor will  not  fail  to  realize  that  with  such 
a  contrivance  in  hand,  he  could  bring  home 
truths  in  teaching  more  palpably  than  by  any 
other  means.  He  may  be  a  master  of  verbal  de- 
scription, or  extremely  proficient  in  illustrating 


on  his  instrument  some  point  he  desires  to  make 
clear,  or  enforce  with  greater  emphasis,  but 
neither  one,  nor  both,  afford  the  concrete  ex- 
ample to  be  had  by  listening  to  a  well-made 
record  wakened  into  life  by  the  mechanism  of  the 
phonograph. 

"Points  to  be  illustrated,  as  to  tempo,  technic, 
balance  of  tone,  tune  and  many  other  incidents 
in  finesse  of  performance  can  be  brought  out  and 
impressed  upon  learners  by  many  repetitions  and 
suitable  comments  thereon,  arousing  the  imitative 
faculty  and  sparing  much  of  the  labor  that  stu- 
dents, without  a  model  to  work  by,  must  other- 
wise perform.  The  foregong  remarks  are  equally 
applicable  to  all  other  forms  of  musical  studies, 
vocal,  instrumental,  individual  or  collective 
Hence,  the  utility  of  mechanical  musical  contri- 
vances will  be  apparent  as  well  in  practical  educa- 
tion as  in  the  broader  field,  and  upon  the  higher 
plane  of  universal  cultivation  of  our  people  to 
appreciate  music  as  an  art  and  superior  to  the 
present  general  conception  of  it  as  an  ephemeral 
amusement." 


LATEST  VICTOR  LITERATURE. 


A  Budget  of  Interesting  Reading  Matter  for  the 
Trade. 


With  the  usual  hangers,  monthly  bulletins, 
copies  of  magazine  advertisements,  etc.,  sent  the 
trade  this  week  by  the  Victor  Talking  Machine 
Co.,  Camden,  N.  J.,  is  the  front  page  cartoon 
from  a  recent  issue  of  Judge,  the  illustrated 
comic  newspaper.  It  represents  a  United  States 
battleship,  with  a  horn-shaped  cannon  rigged  up 
in  the  bow,  pointing  toward  Japan,  where  a 
frightened  dachshund  hears  "His  Master's 
Voice."  The  famous  fox  terrier  has  been  car- 
tooned times  out  of  mind,  and  always  apropos 
to  the  point  in  hand,  but  this  is  one  of  the 
cleverest  take-offs  yet.  The  picture  is  in  its 
original  colors  and  full  size,  making  a  capital 
attraction  in  any  store.  An  interesting  sketch, 
with  beautiful  cuts  of  Tetrazzini,  is  given  in  a 
separate  booklet,  with  a  list  of  records  and  ac- 
companying descriptive  letter  press;  also  the 
words  of  the  operatic  selections.  Publicity  Man- 
ager Brown  is  right  on  his  job. 


GOOD  NEWS  FROM  THOS.  A.  EDISON. 


Word  has  been  received  by  the  officials  of  the 
National  Phonograph  Co.  that  Thomas  A.  Edi- 
son, who  went  South  recently,  had  ariived 
safely  at  his  Florida  home.  Fort  Meyers.  He  is 
in  prime  condition,  according  to  the  letter,  and 
is  enjoying  himself  with  the  delights  of  that 
beautiful  country,  on  the  Gulf  side,  below  Tampa, 
and  situated  on  a  small  river  affording  splendid 
bathing  and  fishing.     Mr.  Edison  was  accom- 


panied on  his  journey  by  one  of  the  surgeons 
assisting  at  the  operation  for  mastoiditis  in  the 
Manhattan  Eye  and  Ear  Hospital,  New  York, 
and  who  will  remain  with  his  distinguished 
patient  until  his  return  North,  along  about  the 
middle  of  April. 


THE  DEADLY  PARALLEL  COLUMN 

Being  Effectively  Utilized  by  a  New  York 
Paper  in  Connection  With  Copyright  Legis- 
lation. 


Been  a  lot  said  lately  about  "canned  music," 
an  expression  given  to  words  and  airs  suflaciently 
attractive  to  merit  reproduction. 

The  word  "attractive"  is  used  advisedly  as  dis- 
tinguished from  "meritorious."  Whether  a  mu- 
sical effort  is  meritorious  or  not  will  remain  as 
much  a  mystery  as  whether  or  not  Raphael  out- 
classes Michael  Angelo  in  marble  or  on  canvas. 
It  all  depends  on  who  is  doing  the  arguing. 

But  back  to  our  mutton,  or  our  music  rather. 

Whenever  music  or  words  have  been  produced 
sufficiently  attractive  to  be  whistled  on  the 
streets  keen  agents  of  phonograph  companies 
assimilating  the  same,  breathed  or  howled  them 
into  cunningly  devised  machines  and  thence  they 
were  reproduced  on  phonographs  and  sent  wide- 
spread. 

It  became  a  big  business,  so  big  that  the  song 
writers  or  composers  of  music  think  they  ought 
to  share  in  the  profits  of  the  phonograph  con- 
cerns, and  a  delegation  has  petitioned  Congress 
for  legislation  to  that  effect. 

George  Ade,  not  unknown  to  fame  and  In- 
diana politics,  who  has  been  assisting  those  try- 
ing to  secure  protection  for  the  brainwork  of 
himself  and  others,  is  described  as  "down  in 
Washington  trying  to  get  Congress  to  pass  a  law 
which  will  put  a  tax  on  every  man,  woman  and 
child  in  the  United  States  who  buys  a  phono- 
graph record  for  the  benefit  of  the  composer  of 
the  music." 


Case  stands  like  this: 


You  have  no  idea  of 
this  phouograph  busi- 
ness. Out  through  the 
corn  belt  every  family 
has  a  graphophone  or 
phonograph.  The  farm- 
er comes  in  at  night, 
takes  off  his  boots,  hangs 
his  feet  on  the  stove  and 
says ."  "Boys,  turn  her 
loose."  The  boys  "turn 
her  loose"  .nnd  the  durn 
thing  plays  the  whole 
evening.  —  George  Adc 
for  the  contestants. 


Our  guess  is  that  when 
it  comes  to  a  vote  the 
farmer  and  his  phono- 
graph will  win  out  and 
that  out  in  the  farm- 
houses of  Dakota  and 
the  mining  camps  of  Ne- 
vada, leagues  distant 
from  any  spot  which  an 
orchestra  will  ever  visit, 
these  modern  entertain- 
ers will  continue  to 
brighten  the  lives  of 
those  not  so  fortunate  as 
their  city  cousins. — The 
Phonograph  company. 


for  the  other  fellows. 

Know  nothing  of  the  merits  of  the  case,  and 
hold  no  brief  for  either  side,  but  it  looks  like  a 
good  fight. 

And  after  that  last  Burns-Roche  episode  a  good 
fight  is  not  to  be  sneezed  at. — New  York  Evening 
Telegram. 


NORTHWESTERN  DEALERS 

'TRY  US 

WE  ARE 

JOBBERS    AND  DISTRIBUTERS 

EXCUUSIVBUV  OF 


EDISON 


VICTOR 


PhonograpKs  Talking  Machines 

and  Supplies 

MINNESOTA  PHONOGRAPH  CO.  !?^;7;^;" 

UAUREINCE  H.  U  LJ  CK  E  R  MINNEAPOLIS     zz  MINN. 


THE  TALKING  MACHINE  WORLD. 


57 


LATEST    PATENTS    R.ELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  Talking  Machine  World.) 

Washington,  D.  C,  April  8,  1908. 
Sound-Reproducer.       Richard  Bartholomew 
Smith,  New  York,  N.  Y.    Patent  No.  881,831. 

This  invention  relates  to  reproducers,  such, 
for  instance,  as  are  employed  in  connection  with 
talking  machines,  the  more  particular  object 
being  to  provide  for  greater  freedom  of  move- 
ment of  the  stylus  lever  in  order  to  permit  a 
more  faithful  reproduction  of  the  vibrations  and 
to  avoid  undue  wear  upon  the  record  and  stylus. 
More  particularly  stated,  this  invention  relates 
to  means  for  permitting  the  stylus  lever  to  travel 
freely  in  a  direction  lateral  to  the  general  direc- 
tion of  travel  of  the  diaphragm. 

Figure  1  is  a  central  vertical  section  on  the 
line  1 — 1  of  Fig.  2,  through  a  reproducer  of  the 
so-called  "Edison  type,"  equipped  with  the  in- 
vention, this  view  showing  the  diaphragm,  the 

stylus  lever  for 
actuating  the 
same,  and  the 
means  employed 
for  allowing  the 
stylus  lever  to 
turn  or  rock  in  a 
direction  approxi- 
mately parallel  to 
the  diaphragm; 
Fig.  2  is  a  rear 
elevation  of  the 
reproducer,  show- 
ing how  the  stylus 
lever  is  mounted 
upon  the  rocking 
disc  by  aid 
of  a  staff  pivotally  mounted  upon  the  rocking 
disc;  Fig.  3  is  an  enlarged  central  section  on 
the  line  3—3  of  Fig.  1,  through  the  rocking  disc, 
showing  more  particularly  how  the  staff  is  sup- 
ported thereupon  and  how  the  stylus  lever  is 
connected  with  the  staff;  Fig.  4  is  a  perspec- 
tive showing  one  form  of  swivel  carrier  for  sup- 
porting the  stylus  lever;  Fig.  5  is  a  perspec- 
tive showing  a  different  form  of  swivel  carrier 
for  supporting  the  stylus  lever. 

Phonograph  Horn.  Charles  Anton  Beppler, 
New  York,  N.  Y.    Patent  No.  881,843. 

The  purpose  of  the  invention  is  to  so  con- 
struct a  phonograph  horn  that  the  tip  can  be 
adjusted  with  equal  facility  to  either  a  disc  or 
a  cylinder  record  without  changing  the  position 
of  the  body  or  the  bell  of  the  horn.  Another 
purpose  of  the  invention  is  to  render  the  horn 
compact  in  use,  it  having  an  S-shape  or  is  formed 
upon  the  lines  of  a  compound  curve,  whereby 
to  bring  the  tip  below  yet  not  in  contact  with 
the  flaring  portion  of  the  bell,  and  also  to  con- 


adjacent  its  outer  marginal  portion  will  be  sub- 
stantially flat  or  of  cymbal  formation,  whereby 
to  distribute  the  sound  over  a  maximum  of  space. 

Figure  1  is  a  side  elevation  of  the  improved 
horn  having  its  tip  set  for  use  in  connection 
with  the  cylinder  record;  Fig.  2  is  a  sectional 
side  elevation  of  the  horn  showing  its  tip  set 
for  use  in  connection  with  the  disc  record;  Fig. 
3  is  a  horizontal  section  taken  practically  on 
the  line  3—3  of  Fig.  2;  Fig.  4  is  a  vertical  sec- 
tion taken  substantially  on  the  line  4 — 4  of  Fig. 
2;  Fig.  5  is  an  enlarged  sectional  side  elevation 
of  the  tip  section  of  the  horn;  and  Fig.  6  is  a 
detail  section  through  a  portion  of  the  receiv- 
ing end  of  the  bell  and  entering  end  of  the 
body,  illustrating  the  application  of  a  latch  de- 
vice thereto. 

Stylus  for  Talking  Machines.    Samuel  Gol- 
faden.  New  York,  N.  Y.    Patent  No.  881,792. 
This  invention  relates  to  talking  machines, 

and  has  for  its 
object  to  provide 
^ijrt^a  stylus  which 
can  be  adjusted 
in  numerous  dif- 
ferent ways  so 
that  it  will  al- 
ways have  a  good 
point  to  trace  the 
record,  thereby 
actuating  the  dia- 
phragm in  such  a 
manner  that  the 
sound  waves  pro- 
duced will  be 
even  and  the 
sounds  harmoni- 
ous and  clear.  Another  object  is  to  provide  aux- 
iliary styli  which  are  secured  to  the  principal 
stylus,  with  means  to  secure  one  of  the  auxiliary 
styli  in  an  operative  position  with  one  of  its  sev- 
eral points  below  the  principal  stylus.  Still  an- 
other object  is  to  provide  means  for  rigidly  se- 
curing the  auxiliary  styli  to  the  principal  stylus. 

Figure  1  is  a  front  view  of  the  stylus  with  one 
of  the  auxiliary  styli  secured  with  its  point 
below  the  point  of  the  principal  stylus;  Fig.  2  is 
a  transverse  sectional  view  on  line  2 — 2  of  Fig. 
1;  Fig.  3  is  a  sectional  view  on  line  3 — 3  of  Fig. 
1;  Fig.  .4  is  a  sectional  view  similar  to  that 
shown  in  Fig.  2  but  with  the  points  of  the  aux- 
iliary styli  above  the  point  of  the  principal 
stylus;  Fig.  5  is  a  front  view  of  a  modification 


struct  the  horn  in  three  separable  parts,  namely, 
a  bell  section,  a  body  section,  and  a  tip  section, 
in  order  that  the  horn  may  be  stored  in  a  mini- 
mum of  space. 

Another  purpose  of  the  invention  is  to  render 
the  tip  section  not  only  detachable  but  adjust- 
able, and  to  provide  said  tip  section  with  a  slid- 
ing ferrule  member  capable  of  being  moved  to 
and  from  the  record,  and  further,  to  so  con- 
struct the  bell  section  that  the  surface  at  and 


of  the  invention;  and  Fig.  6  is  a  side  view  of 
the  same. 

Talking  Machine.  Thomas  Kraemer,  Phila- 
delphia, Pa.,  assignor  to  Hawthorne  &  Sheble 
Mfg.  Co.,  same  place.    Patent  No.  882,785. 

This  invention  relates  to  talking  machines  and 
has  reference  more  particularly  to  machines  of 
the  type  employing  a  cylindrical  sound  record,  a 

reproducer  mov- 
^  -  able  across  the 
'  same,  and  a  tone 
arm  pivotally . 
mounted  at  one 
end  and  having  its 
free  end  connected 
to  the  reproducer. 
The  object  of  the 
invention  is  to 
effect  certain  im- 
provements in  the 
construction  o  f 
machines  of  this 
type  with  respect 
particularly  to  the 
devices  for  sup- 
porting the  tone  arm  and  amplifying  horn  upon 
the  box  of  the  machine  and  the  tubular  connec- 
tion between  the  free  end  of  the  tone  and  the 
reproducer. 

Figure  1  is  a  sectional  elevation  of  the  ma- 
chine. Fig.  2 -is  a 
top  view  of  a  por- 
tion of  the  same, 
Fig.  3  is  a  sec- 
tional detail  view 
showing  the  tubu- 
lar connection  be- 
tween the  tone 
arm  and  repro- 
ducer, and  Fig.  4 
is  a  sectional  de- 
tail view  on  line 
4—4  of  Fig.  3. 

Talking  Ma- 
chine. Thomas 
Kraemer,  Phila- 
delphia, Pa.,  assignor  to  Hawthorne  &  Sheble 
Mfg.  Co.,  same  place.    Patent  No.  881,322. 

This  invention  relates  to  talking  machines  and 
has  reference,  more  particularly,  to  the  sound- 
conveying  devices  of  such  machines.  The  in- 
vention is  directed  to  the  provision  of  an  im- 
proved construction  of  sound-conveying  device 
for  a  talking  machine  having  therein  means  for 
modifying  the  sound  carried  thereby  as  desired, 
with  respect  to  tone,  magnitude,  etc. 

The  invention  is  of  particular  utility  in  a 
talking    machine    in    which    the  reproducing 


r£  THE  WOOD  VENEER  ROM 

FOR    CYLINDER^AMD    DISK  MACHINES 

The  Wood  Veneer  Horn  has  the 
advantage  over  other  makes  because  of 
its  purity  and  mellowness  of  tone. 

33-inch  Horn,  17-inch  Brass  Bell,  -   -   -   -  $7.50 

42-inch  Horn,  20-inch  Brass  Bell,  -   -   -   -  10.00 

24-inch  Morning  Glory  Style,  22-inch  Bell,  for 

Disk  Machine  10.00 

32-inch  Morning  Glory  Style,  for  Cylinder 

Machines,  22-inch  Bell  10.00 

40%  Dis<ioiint  to  the  Trade 

Jobbers  should  handle  only  these  horns,  as  we  believe  that  no  jobber 
can  handle  horns  on  \o%  basis.    Prices  quoted  the  Jobber  on  application. 


W.  D.  ANDREWS 


SYRACUSE,  N.  Y. 
BUFFALO,  N.  Y. 


SOLE  DISTRIBUXOR 


58 


THE  TALKING  MACHINE  WORLD. 


mechanism  is  secured  upon  the  end  of  a  tubular 
tone  arm  which  is  pivoted  upon  a  support  fixed 

in  the  motor  box  of 
the  machine,  and 
which  connects  with 
an  amplifying  horn, 
the  sound-modifying 
devices  being  located 
within  this  tubular 
tone  arm  and  adjust- 
able from  outside  the 
same  for  the  purpose 
of  effecting  the  de- 
sired modification  in 
sound. 

Figure  1  is  an  ele- 
vation of  a  portion 
of  a  talking  machine, 
Fig.  2  is  a  longitudi- 
nal section  of  the 
tone  arm  thereof,  and  Fig.  3  is  a  transverse 
section  of  the  tone  arm  on  line  3 — 3  of  Fig.  2. 

Speaking  Machine.  Charles  L.  Chisholm, 
Marysville,  New  Brunswick,  Can.  Patent  881,- 
546. 

The  invention  relates  to  acoustic  instruments, 
and  particularly  to  recorders  and  reproducers 
for  phonographs  and  similar  machines,  and  the 
object  in  view  is  to  provide  a  construction  and 
arrangement  of  diaphragm  and  stylus  whereby 
the  sound  waves  or  beats  affect  the  diaphragm 
on  truly  concentric  lines  and  the  stylus  receives 
an  accurate  vibration  in  accordance  with  the 
sound  or  sounds  attacking  the  diaphragm  to 
avoid  the  formation  of  secondary  or  false  vibra- 
tions due  to  obstacles  in  the  way  of  a  true  and 
accurate  and  free  vibration  of  the  diaphragm, 
and  thus  avoid  the  formation  of  such  a  record 
as  in  reproduction  will  result  in  secondary  or 
false  tones  or  harmonics.  To  accomplish  this 
it  has  been  found  necessary  in  the  first  place  to 
support  the  diaphragm  so  that  its  surfaces  are 
entirely  unobstructed  and  are  free  to  vibrate 
and  to  receive  the  true  wave  beats  of  sound 
without  interference,  and  to  construct  and  ar- 
range the  parts  so  that  the  center  of  the  dia- 
phragm is  as  free  as  any  other  portion  thereof 
to  receive  the  impulses  of  the  sound  waves,  the 
stylus  receiving  its  motion  from  the  accurate 
center  of  the  diaphragm  on  a  point  which  is 
substantially,  if  not  theoretically,  what  is  known 
as  a  geometrical  point  of  no  appreciable  area. 
Moreover,  It  has  been  found  that  with  the  ex- 
tremely thin  and  sensitive  diaphragm  ordinarily 
employed  in  machines  of  this  type  and  made 
necessary  by  the  fact  that  the  attachment  of  the 
stylus  is  accomplished  by  wings  or  discs  which 
obstruct  and  prevent  the  vibration  of  the  cen- 


tral portion  of  the  diaphragm,  and,  also,  by  the 
attachment  of  the  stylus  arm  to  the  surface  of 
the  diaphragm  from  the  central  point  to  the 
periphery  thereof,  that  not  only  are  the  vibra- 
tions of  the  diaphragm  broken  and  interfered 
with,  but  the  secondary  or  reduced  vibrations, 
owing  to  this  ^fiexibility  or  sensitiveness,  pro- 
duce false  tones  and  harmonics,  and  the  real 
over  tones  which  are  necessary  to  give  charac- 
ter to  the  fundamental  tones  reaching  the  dia- 
phragm are  lost  or  are  disposed  in  opposition 
to  each  other,  so  as  to  be  usually  changed  in 
character  or  nullified.  Therefore,  it  has  been 
further  found  that  by  leaving  the  diaphragm  en- 
tirely unobstructed  from  this  central  point, 
which,  as  above  indicated,  is  of  practically  no 

appreciable  area 
to  its  periphery, 
a     very  much 

J'iff 2  '!»\^-        ^^^^         thicker  and  more 
"  \  rigid  diaphragm 

can  be  employed, 
and  that  the  over 
tones  can  be  re- 
produced  and  the 
vibrations  accu- 
rately and  truth- 
fully covered  to 
the  record  so  as 
to  be  subsequent- 
ly reproduced. 

In  addition  to 
the  foregoing  it 
has  been  found 
that  the  necessary  intimate  relation  or  true 
contact  of  the  stylus  with  the  center  point  of  the 
diaphragm  can  be  effected  without  securing  the 
point  of  the  stylus  arm  to  the  diaphragm  at  such 
central  point,  and  that  depending  upon  the  con- 
ditions under  which  the  machine  is  being  used 
the  bearing  of  the  point  upon  the  center  of  the 
diaphragm  can  be  varied  to  produce  greater  or 
less  tension,  and  with  these  and  other  objects, 
which  will  appear  as  the  invention  is  more  fully 
disclosed,  the  invention  consists  in  a  certain 
construction,  combination  and  arrangement  of 
parts,  it  being  understood  that  various  changes 
in  the  form,  proportion,  and  minor  details  of 
construction  may  be  made  without  departing 
from  the  spirit  of  the  invention. 

In  the  accompanying  drawings — Figure  1  is  a 
sectional  view  of  a  recorder  constructed  in  ac- 
cordance with  the  invention.  Fig.  2  is  a  face 
view  of  the  same.  Fig.  3  is  a  detail  view  show- 
ing the  means  for  adjusting  the  spring  tension. 
Figs.  4,  5  and  6  are  diagrams  of  diaphragms 
showing  so.und  wave  formations. 

Reproducee.    Charles  L.  Chisholm,  Marysville, 


Our  Spring;  Catalog 


JHT  Showing  a  complete  line  of 
III  Cabinets  for  Disc  and  Cyhnder 
■  1  Records  is  now  ready  for 
mailings.  Don't  fail  to  oret  one. 
Designs,  Finish  and  Prices  that  are 
right.  Good  stock  on  hand  for  fill- 
ing orders  promptly.     Try  us. 


The  Cady  Cabinet  Company 

No,  Lansing,  Mich, 


minimum  number 


New  Brunswick,  Canada.      Patent  No.  881,547. 

The  invention  relates  to  talking  machines, 
more  especially  to  reproducers,  and  the  object 
in  view  is  to  provide  a  construction  and  arranger 
ment  of  diaphragm  and  stylus  whereby  the  sound 
.  waves    or  beats 

i^.i       .,^^>r  \  affect     the  dia- 

phragm on  truly 
concentric  lines 
starting  from  the 
precise  center  of 
the  diaphragm, 
and  the  stylus  re- 
ceives an  accurate 
vibration  in  ac- 
cordance with  the 
^  impressions  o  n 
the  record,  and 
conveys  them 
with  the  least  re- 
sistance and  a 
parts  directly  to  the 
diaphragm  at  its  center  to  avoid  false 
or  secondary  vibrations  in  the  diaphragm 
due  to  untrue  vibrations  of  the  convey- 
ing means,  the  diaphragm  being  supported  only 
at  its  periphery,  being  wholly  unobstructed  on 
both  surfaces,  and  there  being  no  attachment  to 
the  diaphragm  of  the  means  by  which  tlie  vibra- 
tions of  the  stylus  are  conveyed  thereto. 

In  the  drawing:  Figure  1  is  a  side  view  of 
a  reproduced  constructed  in  accordance  with  the 
invention.  Fig.  2  is  a  sectional  view  of  the 
same.  Fig.  3  is  a  detail  view  in  perspective  of 
the  stylus  arm  applied  in  the  operative  position 
to  the  supporting  table.  Fig.  4  is  a  detail  sec- 
tional view  of  the  contact  end  of  the  stylus  arm 
showing  the  preferred  embodiment  of  the  inven- 
tion. 

Talking  Machine  Needle.  Gabor  Konigstein, 
San  Francisco,  Cal.    Patent  No.  881,594. 

This  invention  relates  to  talking  machines, 
and  especially  to  the  needles  through  which  the 
records  upon  the  discs  are  transmitted  through 
the  remainder  of  the  apparatus.  It  consists  in  a 
novel  form  of  the  needle,  so  that  by  changing 
its  position,  a  loud  or  soft  tone  may  be  "trans- 
mitted. 

Peocess  of  Making  Phonogbams.  Ritter  P. 
Winne,  Brooklyn,  N.  Y.    Patent  No.  881,644. 

The  present  invention  pertains  to  an  improved 
phonogram  and  method  of  making  the  same, 
reference  to  same  being  had  to  the  annexed  draw- 
ings, wherein 

Figure  1  is  a  vertical  sectional  view  of  one 
form  of  apparatus  employed  in  carrying  out  the 
process;  Fig.  2,  a  sectional  elevation  of  the  com- 
pleted phonogram  or  record;  Fig.  3,  a  similar 
view  of  the  matrix  or  mold;  Fig.  4,  sectional 
elevations  of  various  members  of  the  apparatus; 
and  Fig.  5,  a  like  view  of  the  expanding  member 

emplo};ed  to  force 
the  outer  face  of 
t  h  e  phonogram 
blank  into  contact 
with  the  matrix. 

The  main  object 
of  the  invention 
is  to  produce  a 
superior  celluloid 
phonogram,  and 
preferably  one  in 
which  the  back- 
ing member  for 
the  record  sur- 
face is  molded  or 
given  its  required 
and  finished  form 
record     is  im- 


at  the 


same  time  the 
pressed  upon  the  record  surface.  The  phono- 
gram in  its  preferred  form  may  be  said  to  com- 
prise an  outer  face  or  record  surface  made  of 
celluloid,  and  an  inner  cylindrical  backing  or 
body  of  pasteboard,  which  is  molded  to  form  in 
the  process  of  manufacture. 

Soi  Nn-RKi'HdDri  iNG  Appauati's.  Francis  ^V.  H. 
Clay,  Pittsburg,  Pa.    Patent  No.  881, G64. 

This  invention  relates  to  the  art  of  recording 
and  reproducing  sound  vibrations,  and  is  intend- 
ed principally  to  carry  out  the  process  of  photo- 
graphically recording  sound  as  set  forth  in  the 


THE  TALKING  MACHINE  WORLD. 


59 


copending  application  for  patent  thereon,  No. 
47,389,  filed  Feb.  15,  1901. 

The  objects  of  the  invention  are,  to  provide 
apparatus  for  vibrating  a  beam  of  light  in  strict 


consonance  with  the  motions  of  a  sound-actuated 
body  and  to  cause  the  vibrating  beam  to  traverse 
the  surface  of  a  sensitized  film  in  a  general 
spiral  path  so  that  the  saM  beam  of  light-traces 
an  undulating  path  on  the  film;  to  provide  a 
recording  machine  which  is  easily  adjusted  to 
rotate  a  plate  either  uniformly  or  so  as  to  move 
it  with  varying  velocity  in  order  that  the  mov- 
ing point  under  the  impinging  beam  of  light 
(or  other  recording  means)  may  travel  at  a 
uniform  speed  under  the  said  point,  whatever 
the  radius  of  motion  thereon  may  be;  to  pro- 
vide improved  means  for  vibrating  the  beam  of 
light;  to  provide  an  improved  mechanical  mo- 
tion for  the  purposes;  to  easily  and  accurately 
adjust  all  the  apparatus,  and  to  generally  im- 
prove the  design  and  operation  of  a  machine 
for  the  above  purposes  and  others.  Though  the 
machine  is  particularly  designed  for  recording, 
it  is  as  well  adapted  to  the  function  of  actuating 
a  record  for  reproduction. 

Figure   1  is    a  vertical  longitudinal  section 
through  the  camera,  showing  the  machine  there- 
in partly  in  side  elevation  and  partly  in  section, 
^  „  and  the  simplest 

^  ®^  --"^         form  of  the  actu- 

ator for  the  light. 
Fig.  2  is  a  partial 
section  through 
the  tube  contain- 
ing the  pivots  for 
the  reflector  44  in 
Fig.  1.  Fig.  3  is 
a  cross  section 
through  the  car- 
riage and  guide 
bars  of  the  table, 
taken  along  line 
X  in  Fig.  1.  •  Fig. 
4  is  a  vertical  sec- 
tion through  the 
regulator  spindle  and  shifting  screw,  taken 
just  in  front  of  the  bearing  block  34  in 
Fig.  1,  showing  also  the  split  nut  for  the  shift- 
ing screw,  etc.  Fig.  5  is  the  elevation  of  the 
gear  27  in  Fig.  1.  Fig.  6  is  a  vertical  section 
;through  a  modified  form  of  the  means  for  actu- 
ating the  beam  of  light,  and  its  housing,  etc. 
Fig.;  7  is  a  section  of  another  modification  of  the 
light-vibrating  means  and  its  housing.  Fig.  8  is 
a  diagram  illustrating  another  arrangement  of 
reflectors  f or„  vibrating  the  beam  of  light. 
,  Composition  roK  Making  Duplicate  Phono- 
graph Records,  Jonas  W.  Aylsworth,  Bast 
Orange,  N.  J.,  assignor  to  New  Jersey  Patent 
Co.,  West  Orange,  N.  J.    Patent  No.  880,707. 

In  patent  No.  782,375,  of  February  14,  1905,  is 
described  an  improved  composition  for  making 
phonograph  records,  in  which  a  hard  wax  such 
as  carnauba  is  added  to  the 
usual  stearates  of  soda  and 
alumina  for  the  purpose  of 
making  a  hard  composition 
having  the  desirable  properties  pointed  out 
for  use  in  this  particular  art,  a  non-hy- 
groscopic ingredient,  such  as  ceresin,  being 
also  preferably  added  and  a  black  pigment  being 
employed  to  give  to  the  resulting-  composition 
a  dark  color.  The  supply  of  carnauba  wax  is 
relatively  limited,  and  the  demand  created  for 
the  same  in  this  art  has  been  so  great  as  to 
make  the  price  objectionably  high.  In  the  search 
for  a  suitable  ingredient  that  could  be  used'  in 
these  compositions  to  replace  the  carnauba  wax 
there  has  been  discovered  a  material  which  is 
suitable  for  this  purpose. 


Gramophone  or  Other  Sound-Reproducing  or 
Recording  Machine.  Luther  T.  Haile,  Philadel- 
phia, Pa.,  assignor,  by  direct  and  mesne  assign- 
ments, of  one-flfth  to  Maurice  N.  Weyl  and  Will- 
iam A.  Mackie,  one-fifth  to  Joseph  W.  Shanon, 
one-twentieth  to  Frederick  J.  Geiger,-  and  one- 
twenti^tk  to  Logan,  W.  Mulford,  Philadelphia, 
Pa".    Patent  No.  880,879. 

The.  improvements  of  this  inventor  have  for 
their-'  general  purposes  or  objects  to  cause  the 
Instrli'ment  to  produce  a  clearer,  louder  and  more 
natural  and  pleasing  tone,  by  means  operating 
to-  confine  the  vibrations  which  reach  the  repro- 
ducing diaphragm  to  those  only  which  are  caused 
by  the  original  sound  waves  recorded  on  the 
record;  also  to  wholly  prevent  the  direct  vibra- 
tory contact  of  needle  with  diaphragm  and  the 
consequent  transmission  of  vibrations  caused  by 
scraping  of  the  needle  on  the  record,  due  to  such 
•direct  connection  as  such  parts  are  usually  'con- 
structed,  this  object  being  effected  by  the  pro- 


twentieth  to  Frederick  J.  Geiger,  and  one-twen- 
tieth to  Logan  W.  Mulford,  Philadelphia,  -Pa,. 
Patent  No.  883,135.  "  ■■  : 

The  object  of  this  invention,  in  devices  of  th6 
class  of  sound-reproducing  machines,  is  to  effect 
a  duplication  of  the  sound  vibrations  created  by 
a  single  stylus  qr  needle,  by  causing  it  to-,act 
on  two  diaphragms,  to  vibrate  them  simultane- 
ously and  in  opposite^'directions  to  each  other; 
then,  to :  receive  •  and  collect  the  sound ,  waves 
created  by  the  pulsating  di^pbragms  in  indepeii- 
dent  sound  chambers  or  boxes  operating  as  dfa- 
phragm  holders,  and  finally  to  diserharge  such 
sound  waves  from  both  chambers  through  a 
single  horn  having  a  plurality  of  branches  lead- 
ing respectively  to  said  independent  sound  cham- 
bers. 

Ta  these  encs  this  invention,  which  is  a  divis- 
ion of  former  and  pending  application  Serial, No. 
324,978,- filed  July  6,'  1906,  for  Letters  Patent, 
consists  in  the  provision  of  means  to  mount  a 
pair  of  diaphragms  face  to  face,  in  spaced  rela- 
tion, to  cause  them  to  be  simultaneously  vibrated, 
in  opposite  directions,  by  a  single  stylus  pr 
needle  operatively  interposed  between  them;  said 
combined  elements  being  so  disposed  relatively 
to  each  other  that  the  vibratory  swing  of  the 


vision  of  an  intermediate  flexible  and  preferably 
elastic  connection  between  the  head  of  the  needle 
and  diaphragm  with  means  to  effect  such  con- 
nection; also  the  provision  of  simple  means  to 
create  a  tension  thereon  for  regulating  the  vol- 
ume or  intensity  of  the  sound. 

To  these  ends  this  invention  comprises  the 
means  to  accomplish  these  several  objects. 

In  the  accompanying  drawings  illustrating  the 
invention.  Fig.  1  is  a  sectional  view  of  the 
diaphragm  and  its  supporting  frame,  the  record 
needle  and  its  flexible  connection  with  the  dia- 
phragm be\ng  shown  in  elevation,  the  dotted 
lines  indicating  its  movements.  Fig.  2  is  a  like 
view  showing  a  needle,  hollow  for  part  of  its 
length  below  its  head,  and  the  cord,  forming 
the  flexible  connection,  passing  through  the 
same;  Fig.  3  is  a  section;  partly  in  elevation,  of 
a  double  diaphragm  and  a  ^figle  record  needle 
intermediate  the  same,  with -flexiBleJ  connection 
between  the  needle  and  each  diaphragi^,  sound 
passages  into  which  each  diaphragm-  directly 
discharges  its  sound  waves,  and  a  single  horn 
into  which:  both  of  said  sound  passages' discharge 
the  sound  waves. 

Gramophone.  Luther  T.  Haile,  Philadelphia, 
Pa.,  assignor  by  direct  and  mesne  assignments, 
of  one-fifth  to  Maurice  N.  Weyl  and  William  A. 
Mackie,    one-fifth    to    Joseph   W.  Shanon,  one 


upper  end  of  the  needle-holder  caused  by  the 
lateral  play  of  the  needle  in  the  sound  grooves 
of  the  tablet,  will  be  in  a  plane,  parallel  with  the 
plane  of  the  faces  of  the  diaphragms  and  will 
always  be  maintained  substantially  equidistant 
between  them;  independent  holders  for  each  dia- 
phragm, constructed  and  adapted  to  operate  as 
sound-collecting  chambers,  means  to  mechani- 
cally connect  and  operatively  support  the  dia- 
phragm holders  in  spaced  relattoTr  to  each  other 
and  to  the  interposed  needle,  and  operatively  to 
the  record  or  tablet  actuating  the  needle;  and 
sound-conveying  means  consisting  of  a  sound 
horn  having  a  plurality  of  receiving  branches 
.  operating  to  independently  receive  the  sound 
waves  collected  in  each  sound  chamber  of  the 
diaphragm  holders  and  merge  and  discharge 
them  through  the  single  terminaL  horn. 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  in  strument  ; 
Musically  and 
Me  ch  ani  cally. 
Giving  you  and  - 
your  customers 
splendid  value,  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square^  New  York 


60 


THE  TALKING  MACfflNE  WORLD. 


Leading  Jobbers  of  TalKing  MacHines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
prornptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
hou=e  in  the  Talking'  Machine  business, 
so  our  customers  tell  us. 

150  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHINE 
 Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

N.s.  8-10-12  East  34th  St.,  NEW  YORK  CITY 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  custnmers 
and  then  shipped  out  to  dealer?.  Dealers  buying 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwankee,  Wis. 


NEW  ENGLAND 

JOBBING  HE.ADQUARTERS 

EDISON    AND  VICTOR 

Ma.chlrxes.  Recorcis  &z\c{  Svipplles. 
THE   EASTERN   TALKING    MACHINE  CO. 

177  Tremont  Street         -        -        BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEN,    IM.  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Deliver>' 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

VICTOR  ^«>^A?«,, 

and  RECORDS    Wholesale  and 

RetaU 

Largest  Stock  In  the  South 

PERKY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street.  Columbus.  Ohio. 


Edison 
Phonographs 
and  Reoords 


JOBBERS 


WE  ARE  JOBBERS  IN  BOTH 

VICTOR  &  EDISON  GOODS 
STANDARD  TALKING  MACHINE  CO. 

435-7  WOOD  ST.,  PITTSBURG.  PA. 

Why  not  try  a  jobber  who  can  fill  your  orders  complete 
and  ship  them  the  day  order  is  received. 


BIFFALO  -  N.  Y. 

«... 

o 

EDISON 

NEAL, 
CLARK  & 

bbers 

VICTOR 

NEAL  CO. 

o 
>-> 

COLUMBIA 

C.  Koelipino  &■  Gpo. 

INDIANAPOLIS,  IND. 

VICTOR  DISTRIBUTORS 

Our  stock  is  complete.   Orders  filled  the  same  day 

as  received. 


ZON'O-PHONE  JOBBERS 

Fresh  stock,  filled  complete,  same  day.  Sperlal 
values  in  needles,  cabinets,  wall  racks,  fiotas, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Twelfth  St..  ST.  LOUI  . 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISON 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 


VICTOR. 
JOBBERS 


and 


EDISON 
JOBBERS 


Largest  and  most  complete  stock  of  Talkine  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY  ^'^"sffi™''' 


IVl.  AX  WOOD 

160  N.  MAIN  STREET 
MEVfPHIS,  XEIMN. 

EDISON  eJOBDER 


E.  F.  DROOP  &  SONS  CO, 

925  Pa.  Avenue  231  No.  Howard  St. 

WASHINGTON,  D.  C.  BALTIMORE. IWD. 

Wholesale  and  Retail 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  RepPBsentatlvea  for 

Topham's  Carrying  Cases;  Herzog's  Record  Cabi- 
nets; .Searclilight.  II.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


WEYMANN  &  SON 

WHOLESALE  DISTRIBUTERS 

CniC(iy™2  Machinesyiprnn 
L  U 1 0  U  n  Records  S  Supplies  1 1  Li  U  n 

Pla<"e  your  name  on  our  mailing  list. 
We  can  interest  you. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Bacigalupi  &  Sons 

SAN  FRANCISCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  1113-15  Fillmore  St. 


JQ^^^s  Edison,  Zonophonc 
P^ALER  Victor 

All  Kinds  of  Automatic  Mtisical  Instrufflenta 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NISBETr,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  In  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison  Victor 

MACHINES.     RECORDS     AND  SUPPUES 

Quickest  service  and  most  complete  stock  In  Ohio 


Jacot  Music  Box  Co., 

39  Union  Sq.,  New  York. 

Mira  Bind  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST  %"5I'5f" 
Victor  Talking  Machines  records 

STEINWAY  PLA.NOS-LYON  &  HEALY 
'•  OWN  MAKE  "  BAND  INSTRUMENTS 
San  Francisco  PortlaBd 

Les  Angeles 


Sherman,  Clay  &  Co.  oalliaSd" 


KOHLER  &  CHASE 

Oakland,  Cal.  Seattle.  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


E  claim  Larg:est  5tock  and  Best 
5ervice,   and   are   willing  to 
"SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machiines  and  R.ecords 
JULIUS  A.  j.°  FRIEDREICH 

30-32  Canal  Streot,    Grand  Rapids,  Mlchlaan 

Our  Motto  •  '  Q"'=''  Service  and  a  Saving 
(jur  MOtio  .  ,      Transnortation  Charges 


Every  Jobber  In  ttala  country  should  be  represented  In  this  department.  Tlic  cost  Is  slloht  •n4  tbc  a^V4nt*0C  flreat. 

Be  sure  and  have  your  firm  In  the  May  ifst. 


THE  TALKING  MACHINE  WORLD. 


61 


I^eadin^  Jc 

)bbers  of  TalKing' 

MacKines  in  America 

Baltimore   Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.   MAZOR,  Proprietor 

Talking  Machines  and  Records.   Tlie  Biggest 
Assortment  of  Hebrew  Records. 
1423-25  E.  Pratt  Street,     BALTIMORE,  MD. 


FINCH  &  HAHN, 

Albany.  Troy,  SoKeneotCLdy. 

Jobbers  of  Edison,  Victor  and  Colunnbla 

Mdcchines  and  Records 

300.000  R^ecords 
Complete  Stook  Qvilck  Service 


EXCLUSIVELY  JOBBER. 

FRESH  rmi\T^ie\  i\°MW/\mTnri  PROMPT 
STOCK  ZONO-O-PHONES DELIVERY 

BYRON  MAUZY 
SAN  FRANCISCO  CALIFORNIA 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


E.  T.  WILTON   &  COMPANY 

HOUSTON.  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything  you  need,  also 
JEWELRY  and  WATCHES 


Every  Jobber  in  this  country  should 
be  represented  in  this  department. 
The  cost  is  slight  and  the  advantage 
is  great.  Be  sure  and  have  your  firm 
in  the  May  list. 


D.  K.  IViYERS 

3839  Finney  Avenue  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


C.  B.  Haynis  W.  V.  YouMANS 

C.  B.  HAYNES  &  CO. 

WHOLISALC  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 

Factory : 
Rahway,  N.  J. 


Western  Branch : 
259  Wabash  Ave.,  Chicago 


WHOLESALE  AND  RETA'L 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Proqpt  Deliveries. 


PRICE    F>HONOGRA.PH  CO. 

54-56  Clinton  Street,  NEWARK,  N.  J. 

Victor  Distributors  StlM""""" 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


TALKING  MACHINE  JOBBERS  MEET. 

Executive  Committee  of  National  Association 
of  Talking  Machine  Jobbers  Held  Meeting 
March  15 — A  Chat  with  C.  V.  Henkel. 


(Special  to  The  Talkins  M.nchine  World.) 

Buffalo,  N.  Y.,  March  21,  1908. 

The  executive  committee  of  the  National  As- 
sociation of  Talking  Machine  Jobbers  met  here 
Sunday,  at  the  salesrooms  of  W.  D.  Andrews. 
All  were  present  excepting  Mr.  Buehn,  of  Phila- 
delphia. The  committee  were  in  session  the  en- 
tire day,  and  matters  of  more  than  usual  im- 
portance were  disposed  of  in  the  most  amicable 
manner,  but  not  without  vigorous  discussion, 
carried  on,  however,  in  the  best  of  spirit.  Of 
course,  being  a  secret  session,  nothing  was  di- 
vulged excepting  in  the  most  general  way. 

On  adjournment  C.  V.  Henkel,  chairman  of 
the  Press  Committee,  said  to  The  World:  "We 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


had  a  very  satisfactory  meeting,  indeed.  Mat- 
ters of  interest  to  the  association,  and  which 
the  committtee  has  had  in  hand  for  some  time, 
were  acted  upon.  The  committee  ordered  a  spe- 
cial general  meeting  of  the  association  for  July 
6  at  Atlantic  City,  N.  J.  The  Committee  of  Ar- 
rangements appointed  by  President  Bowers  con- 
sists of  J.  Newcomb  Blackman,  chairman,  of  the 
Blackman  Talking  Machine  Co.,  New  York;  L. 
Buehn,  of  Buehn  &  Bro.,  Philadelphia,  Pa.;  C.  V. 
Henkel,  of  the  Douglas  Phonograph  Co.,  New 
York.  The  time  and  place  were  chosen  expressly 
-  for  the  purpose  of  attracting  a  large  attendance, 
and,  furthermore,  as  the  date  follows  closely  on 
the  heels  of  the  national  holiday,  so  that  mem- 
bers who  desire  to  have  their  families  accom- 
pany them  can  start  Saturday  and  enjoy  a  pleas- 
ant outing  or  holiday  for  a  few  days  or  a  week. 
Everyone  who  knows  the  delightful  attractions 
of  Atlantic  City  at  practically  the  height  of  the 
summer  season  will  take  advantage  of  this  un- 
usual opportunity  to  visit  this  leading  capital 
on  the  eastern  seaboard. 

"If  I  do  say  so  myself,  the  personnel  of  the 
committee  is  such  that  the  members  may  rest 
assured  that  neither  time  nor  trouble  will  be 
spared  to  make  their  presence,  not  only  profit- 
able in  a  strictly  business  sense,  but  the  social 
features  will  be  of  a  nature  to  be  warmly  en- 
dorsed as  a  success.  The  time  between  now  and 
July  6  is  ample  for  the  committee  to  make  proper 
arrangements,  such  as  they  never  had  before. 
No  doubt  special  rates  may  be  obtained  from  the 
railroads,  and  also  accommodations  of  the  same 
kind  with  the  hotels  and  boarding  houses,  so 
that  members  may  feel  assured  that  the  comfort 
of  their  families  and  themselves  will  be  guaran- 
teed. 

"The  meeting,  which  is  really  the  annual  gath- 
ering of  the  association,  is  specifically  called  to 
amend  the  constitution. '  To  be  sure  this  cannot 
be  done  excepting  at  the  regular  yearly  meeting 
in  September,  unless  the  president  calls  a  special 
convention,  which  he  has  done  in  this  instance. 
Other  matters  of  vital  Interest  to  the  trade  will 
also  be  discussed,  of  course*;  and  due  action  will 
follow.   The  Executive  Committee,  in  the  mean- 


time, will  follow  the  usual  routine  of  correspond- 
ing with  each  other  on  various  subjects,  so  as  to 
have  them  in  shape  for  the  convention's 
pleasure." 

It  has  been  suggested  that  the  July  meeting 
will  render  the  September,  or  constitutional  date, 
superfluous,  or  unnecessary,  and  therefore  that 
event  will  be  cancelled.  The  following  were 
present:  L.  McGreal,  Milwaukee,  Wis.;  C.  V. 
Henkel,  Douglas  Phonograph  Co.,  New  York; 
C.  W.  Hickok,  of  the  Whitney  &  Currier  Co., 
Toledo,  O.;  W.  B.  Henry,  of  Powers  &  Henry 
Co.,  Pittsburg,  Pa.;  E.  H.  Uhl,  with  the  Rudolph 
Wurlitzer  Co.,  Chicago;  also  the  officers  of  the 
association,  ex-officio,  namely,  J.  F.  Bowers, 
president,  of  Lyon  &  Healy,  Chicago;  W.  D.  An- 
drews, vice-president,  of  Buffalo  and  Syracuse, 
N.  Y.;  Perry  B.  Whitsit,  secretary,  of  P.  B. 
Whitsit  &  Co.,  Columbus,  O.  Besides  the  fore- 
going E.  C.  Goodwin,  of  Lyon  &  Healy,  Chicago, 
was  here;  also  Pat  Powers,  of  this  city,  and 
Will  Smith,  of  The  Talking  Machine  Co., 
Rochester,  N.  Y. 


BOMBERGER  HAS  BEEN  ARRESTED. 


Franklin  E.  Bomberger  went  to  York  City,  Pa., 
a  short  time  ago  and,  representing  himself  as 
an  agent  of  the  National  Phonograph  Co.,  se- 
cured a  lease  of  a  prominent  store  for  the  pur- 
pose of  handling  a  line  of  talking  machines  and 
records.  His  actions,  however,  aroused  sus- 
picion, and  the  officers  of  the  National  Phono- 
graph Co.  at  Orange,  N.  J.,  were  communicated 
with.  They  informed  those  interested  that  Mr. 
Bomberger  was  an  imposter  and  asked  that  he 
be  arrested.  Bomberger,  however,  fled  the  city. 
A  few  days  ago,  however,  he  was  captured  in 
Lancaster  and  is  now  in  the  county  jail' in  York 
awaiting  a  hearing.  He  is  charged  with  im- 
properly securing  a  signature  to  a  lease  for  a 
room  and  with  falsely  representing  himself  as  an 
agent  for  the  National  Phonograph  Co.  in  mak- 
ing a  lease  for  a  Bell  telephone. 


If  you  wish  to  profit  where  the  other  man 
leaves  your  special  field— advertise. 


62 


THE  TALKING  MACfflNE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


I 
I 

It  has  been  the  aim  of  The  World  since  open- 
ing this  department  to  put  dealers  in  touch  with 
manufacturers  in  well  known  lines  that  could 
be  handled  with  profit  by  the  talking  machine 
trade.  That  we  have  succeeded  to  a  large  ex- 
tent in  this  effort  is  known  to  many  of  our  sub- 
scribers and  advertisers.  There  is  certain  work, 
however,  that  must  be  done  bj'  both  parties  in- 
terested, and  that  is  to  follow  up  prospects.  As 
in  the  past  The  World,  as  well  as  its  correspond- 
ents in  leading  centers,  will  continue  to  keep  in 
touch  with  dealers  looking  for  profitable  side 
lines,  and  if  any  of  our  readers  find  themselves 
up  against  a  puzzling  problem,  aYid  we  can  do 
anything,  we  shall  be  glad  to  do  it,  provided  we 
are  furnished  with  particulars.  If  there  is  any- 
thing the  dealer  wants,^  and'does  not  know  where 
to  obtain  it,  we  will  endeavor  to  set  him  on  the 
iright  track,  for,  being  the  official  organ  of  this 
trade,  we  feel  it  our  duty  to  help  our  subscribers 
in  every  way  within  our  power,  whether  it  be  in 
the  line  of  talking  machines,  or  general  supplies! 
;  We  have  made  it  a  jpoint  as  far  as  possible  in 
pur  recommendations  to  confine  ourselves  to 
standard,  well  known  and  advertised  lines,  and 
have  avoided  the  "fly-bj^-night,"  new,  or  untried 
-articles,  for,  while  these  may  be  all  right,  and 
in  many  cases  sell  well,  on  the  other  hand  they 
may  not  prove  successful  sellers,  and  the  re- 
tailer cannot  afford  to  run  any  risk  of  tying  up 
capital  in  dead  stock. 

There  is  another  thing  of  importance  that  we 
would  lay  particular  stress  upon  here,  and  that 
is, -the  necessity -of  co-operation  on  the  part  of 
the  trade.  By  that  we  mean,  if  a  jobber  or 
dealer  comes  across  an  article  that  has  proven  a 
particularly  good  side  line,  or  can  make  any 
suggestions  toward  improvements  of  any  kind  we 
earnestly  request  them  to  write  us,  and  we  will 
keep  the  ball  rolling  by  passing  the  helpful  in- 
formation along.  There  can  be  no  question  as 
to  the  need  in  this  trade  of  other  substantial 
lines  to  help  out  the  dealer;  we  therefore  hope 
that  we  will  receive  all  the  assistance  possible 
in  order  to  further  a  cause  that  is  so  beneficial 
to  the  members  of  the  industry  as  a  whole. 

The  Post  Card  Situation. 
■  The  outlook  for  1908  in  the  post  card  business, 
as  far  as  one  can  judge  from  the  business  done 
in  the  last  three  months,  is  decidedly  encourag- 
ing. Instead  of  this  field  being  narrowed  by 
any  financial  stringency,  it  has  broadened  out. 
People  instead  of  investing  in  more  expensive 
gifts  have  evidently  resorted  to  these  beautiful 
and  inexpensive  remembrances  to  express  their 
sentiments.  As  a  consequence  the  use  of  post 
cards  has  increased  and  not  diminished.  Last 
year's  post  office  reports  showed  a  growth  of  40 
per  cent,  over  all  past  records,  and  even  if  1908 
should  not  surpass  1907  we  must  remember  that 
the  present  consumption  of  post  cards  is  enor- 
mous and  quite  large  enough  to  keep  busy  all  of 
the  reliable  firms  now  engaged  in  their  manu- 
facture and  distribution. 

But  wharf;  we  have  to  concern  ourselves  about 
chiefly  is  the  supply.  This  is  most  important, 
because  in  the  case  of  post  cards,  as  in  all  non- 
necessities,  the  supply  frequently  creates  the  de- 
mand. Thus  the  trade  and  the  public  act  and 
react  on  each  other,  and  it  is  practically  impos- 
sible to  say  where  one  influence  leaves  off  and 
the  other  begins. 

Speaking  generally  the  stuff  for  the  coming 
season  must  be  good,  for  the  public  has  been 
educated  to  a  certain  extent,  and  the  regular  buy- 
ers at  any  rate  come  mighty  near  knowing  a 
good  card  from  a  bad  one,  the  shoddy  product 
standing  but  a  poor  show.  As  to  subjects: 
There  Is  little  question  as  to  which  card  will  be 
the  biggest  seller — we  have  in  mind  those  known 
as  views.  These  cards  always  have  been  and 
always  will  be  the  backbone  of  the  post  card  in- 


Some  of  the  Many  Specialties  which  -will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


dustry.  Pin  your  faith  to  them,  order  them 
largely,  but  order  them  carefully,  for  there  are 
bad  as  well  as  good  cards,  obsolete  as  well  as 
up-to-date  subjects,  and  on  your  choice  will  de- 
pend your  success. 

Local  views,  especially  at  this  time  of  the  year, 
are  a  mighty  good  investment,  because  of  the 
great  amount  of  traveling  done  during  the  sum- 
mer. As  a  matter  of  fact,  almost  the  first  thing 
done  by  tourists  or  visitors  in  landing  in  a  town 
is  to  buy  all  the  post  cards  of  local  interest  to 
mail  to  their  friends  at  home.  If  you  think  best 
to  have  exclusive  views  (and  unquestionably  this 
is  advisable),  pay  a  fair  price  and  get  a  reliable 
article.    Do  not  be  too  greedy.    Probably  as  re- 


tailers  you  get  the  full  published  price,  andi 
moreover,  unlike  most  of  the  other  articles  you 
sell,  each  little  picture  post  card  bearing  your 
imprint  is  a  powerful  advertise'ment — powerful 
because  it  is  the  best  form  of  advertisement,  viz., 
an  unconscious  one.  And  like  everything  good 
of  its  kind,  if  the  public  has  had  some,  i±;gen- 
erally  wants  more. 

About  Sporting  Goods. 
Dealers  who  are  handling  sporting  goods  have 
no  just  cause  to  grumble  about  the  recent  weather 
conditions.  January  and  February  have  been  fol- 
lowed by  a  more  than  ordinarily  pleasant  March, 
which  caused  a  brisk  demand  for  goods  that  are 
usually  not  requested   until  weeks  later,  and 


Read  What  a  Prominent  Talking  Machine  Jobber  Says  About 

INGERSOLL  WATCHES  AS  A  SIDE  LINE 


NiOGRAPHS 


32  (asl  14.St 


April  3,  1908 


Robert  H.  Ingersoll  &  Bro., 

500  Jewelers  Court,  New  York. 
Gentlemen: 

¥e  find  it  very  pleasant  from  time  to  time  to  receive 
commendatory  letters  from  our  dealers  telling  us  of  the  suc- 
cess with  which  they  are  meeting.    In  view  of  which,  it  has 
occurred  to  us  as  possible  that  a  slight  acknowledgment  of 
our  appreciation  of  the  Ingersoll  product  is  due  you.  We 
have  handled  your  watches  for  a  numher  of  years  and  can 
heartily  recommend  them  to  any  one  desiring  a  good,  live 
side-line. 


Yours  truly, 


S.  B.  DAVEGA  CO. 


THIS  IS  THE  WAY  ALL  OUR  TRADE  TALK 

Don't  You  Think  You  Had  Better  Get  in  Line? 

Write  for  catalogue  and  full  information  regarding  INGERSOLL 
WATCHES;  also  OUR  SPECIAL  ADVERTISING  OFFER  TO 
TALKING  MACHINE  DEALERS. 

ROBT.  H.  INGERSOLL  &  BRO.,  500  Jewelers  Court,  New  York 


THE  TALKING  MACHINE  WORLD. 


63 


Just  a  Word  to  You  and  All 
Progressive  Dealers 


1 


The  Gillette  Safety  Razor  has  been  accepted  by  over  two  million  men  in  the  last  three 
years  as  the  easiest,  quickest  and  most  convenient  method  of  obtaining  a  comfortable  and 
satisfactory  shave. 

During  this  year  thousands  of  men  will  be  added  to  the  ranks  of  self-shavers  as  a  result 
of  our  extensive  advertising  in  the  leading  publications  of  this  country  which  is  constantly 
pointing  out  the  superior  features  of  the  "Gillette"  and  its  advantages  as  a  time,  money  and 
labor  saver. 

And  it  is  you — the  dealer — who  must  supply  the  demand.  This  because  our  advertising  is 
planned  to  create  sales  in  your  store. 

Perhaps  the  tremendous  money  making  possibilities  of 
the  Gillette  Safety  I^azor  have  never  occurred  to  you. 

The  two  million  men  now  shaving  the  "Gillette"  way  must  be  supplied  with  new 
blades.  Your  profit  is  not  limited  to  the  sale  of  the  razor  alone.  Between  the  razor  and 
the  blades  you  have  one  of  the  greatest  propositions  for  a  steady  and  liberal  profit  on  the 
market  to-day. 

Write  for  full    jjgBr  information  and  prices,  and  remember — when  we  come  into 

your  store  with  our  goods,  we  come  in 
with  every  possible  assistance  in  the 
way  of  making  sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 


Gillette  Sales  Company 

914  KIMBALL  BUILDING 

BOSTON 


914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 


The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edged,  thin, 
flexible  wafer-like  blades  (24  keen  edges)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  styles  with  toilet 
accessories  retailing-  from  $6.50  to  $50.00  each. 


64 


THE  TALKING  MACHINE  WORLD. 


April  is  making  a  splendid  showing  so  far. 
There  has  been  no  "between  seasons"  dulness. 
Everybody  had  wearied  of  cold  weather,  and  with 
the  first  opportunity  were  abroad  and  ripe  for 
sp'ort.  Such  conditions  do  not  repeat  themselves 
very  often,  but  in  this  instance  the  dealer  who 
was  forehanded  in  stocking  with  spring  goods 
had  no  reason  to  regret  his  move. 

Talking  machine  men  who  are  contemplating 
adding  sporting  and  athletic  goods  as  a  side  line 
should  not  put  off  ordering  a  day  longer  than 
necessary,  because  once  the  season  has  fairly 
opened,  manufacturers  and  jobbers  of  these  lines 
will  be  so  swamped  with  the  inrush  of  business 
that  it  will  be  impossible  to  give  anything  like 
prompt  attention  to  newcomers.  At  best  it  means 
delayed  shipments,  and  the  talking  machine 
dealer  or  jobber  who  desires  to  get  the  best  re- 
sults out  of  this  line  cannot  afford  to  let  the 
public  overlook  his  new  addition. 

As  we  stated  last  month,  we  firmly  believe  that 
if  one  would  make  a  great  success  out  of  sport- 
ing goods  he  should  emphasize  quality  rather 
than  price.  It  is  not  a  question  of  how  cheap  but 
how  good.  For,  while  there  will  always  be  a 
class  of  trade  that  will  look  for  bargains,  they 
are,  after  all,  working  under  a  delusion,  for  no 
matter  how  little  is  paid  for  a  worthless  article, 
it  is  dear  at  half  the  price,  while  if  by  paying  a 
reasonable  sum  something  is  secured  that  is 
high-class  and  worth  what  you  paid,  you  can 
justly  feel  that  you  have  obtained  a  bargain  in 
the  true  sense  of  the  word.  But  there  are  other 
reasons  why  the  "quality  policy"  is  advisable, 
especially  in  this  field.  Those  customers  who 
are  real  "dyed  in  the  wool"  sportsmen  want  only 
the  best  the  market  can  afford,  and  if  yoti  can- 
not furnish  them  they  will  go  elsewhere.  Why, 
even  the  newsboy  would  scoff  at  anything  but  the 
real  "league  ball,"  the  kind  that  sell  for  $1.50, 
even  if  through  circumstances  he  is  compelled 
to  use  the  cheaper  grades  when  he  can't  get  one 
of  the  others  by  waiting  outside  the  fence  for  a 
long  foul  from  the  bat  of  one  of  the  "profs." 
playing  inside.  Then  in  selling  well-known  lines 
the  retailer  has  all  the  hard,  grinding  missionary 
work  taken  off  his  shoulders.  The  public  are 
conversant  with  his  goods,  their  quality,  price, 
etc.,  and  all  he  has  to  do  is  to  make  an  attrac- 
tive show  and  hang  out  his  sign.  Those  who 
pass  will  see  and  if  they  want,  will  buy. 

The  Baseball  Outlook. 

The  successful  opening  of  the  baseball  season 
In  New  York  marks  the  opening  of  a  busy  time 
for  the  dealer,  jobber  and  manufacturer.  Promi- 
nent baseball  supplies  manufacturers  in  all  parts 
of  the  country  say  that  the  amount  of  business 
done  in  such  goods  this  year  will  exceed  any  pre- 
vious one  at  least  50  per  cent.  Already  dealers 
are  beginning  to  brush  up  their  stocks  and  job- 
bers say  that  they  have  had  all  they  could  do 
during  the  past  month  or  so  in  getting  out  orders 
placed  from  three  to  four  months  ago.  The  tre- 
mendous hold  that  the  game  has  secured  upon 
the  fancy  of  the  American  people  is  a  continuous 
source  of  wonderment  to  those  persons  whose  in- 
terests are  in  one  way  of  another  related  to 
some  phases  of  the  national  game.  Always  a 
widely  popular  game  in  the  United  States,  it 
seems  of  late  years  to  have  compounded  popular 
interest. 

Boom  in  Bicycle  Business. 

The  excellent  spring  weather  of  the  past  month 
has  caused  a  boom  in  the  bicycle  business  gener- 
ally throughout  the  country,  and  dealers  are  re- 


AMNOUNCEIVIEIMT 
JOBBERS    AX  1  E  IN.  X  I  O  INI 

Owing  to  the  large  demand  that  there  has  been  for  the 
leather  cards  made  by  us,  we  have  found' it  necessary  to 
handle  a  f  ud  line  of 

PAPER  CARDS 

"SVe  have  searched  through  every  nook  and  corner  of 
Europe  and  the  domestic  iLarkers  and  only  tbose  cards 
that  are  the  most  popular  and  best  tellers  will  be  Handled 
by  us.  Hereafter  it  will  be  unnecessary  for  any  jobber  to 
have  a  large  stock  of  cards  on  hand,  as  jobbers  will  be 
able  to  hnd  the  largest  assortments  to  be  had  anywhere, 
and  what  is  more,  we  will  keep  stock  on  hand  so  as  to  be 
able  to  fill  orders  at  once  on  the  best  sellers  in  both 
paper  and 

LEATHER  CARDS 

post  card  pillows,  pillow  tops,  banners,  etc.  As  we  are 
acknowledged  leaders  in  Li-ATHER  CARDS  it  will  pay 
you  to  w-rite  for  further  information. 

186  William  St. 
i\E\V  YOKR 


Clover  Sonvenir  Mfg.  Co. 


ceiving  daily  calls  from  prospective  buyers  of 
new  wheels.  This  is  also  true  in  the  motor- 
cycle line.  A  large  manufacturer  in  a  recent 
interview  said:  "Though  last  year  was  the  best 
in  our  experience,  the  craze  is  rapidly  spreading, 
and  notwithstanding  the  recent  slump,  we  look 
for  a  big  increase  all  along  the  line."  In  fact,  in 
looking  over  this  field,  about  the  only  fault  one 
can  find  with  it  is  that  dealere  have  had  their 
troubles  in  getting  the  goods  fast  enough  to  sup- 
ply the  demand.  However,  now  on  account  of 
the  number  of  new  motors  on  the  market  and 
the  increased  facilities  of  the  older  plants,  this 
should  be  almost  done  away  with. 

Portable  Window  Platforms. 

Window  trimmers  who 'have  to  work  with 
small  windows  should  have  on  hand  a  set  of 
easily  portable  and  interchangeable  boxes  which 
may  be  combined  in  different  ways  to  form  plat- 
forms increasing  in  height  toward  the  back  of 
the  window.  According  to  an  authority,  those 
boxes  can  be  made  of  unpainted  pine,  but  they 
should  be  substantial  enough  to  stand  one  upon 
the  other  securely  and  to  bear  considerable 
weight.  The  window  trimmer  should  figure  out 
for  himself  what  their  dimensions  should  be,  but 
for  the  ordinary  small  window,  boxes  half  as 
long  as  the  window  is  wide  and  about  12  inches 
square  will  be  found  convenient.  Enough  of 
these  boxes  should  be  provided  so  that  a  series  of 
steps  or  platforms  rising  in  height  toward  the 
back  of  the  window  may  be  easily  and  quickly 
built  up.  Some  suitable  covering  of  a  shade 
which  will  harmonize  with  the  goods  to  be  dis- 
played can  easily  be  thrown  over  these  steps  or 
platforms  and  arranged  in  loose  folds  and  puffs 
so  as  to  present  a  very  artistic  appearance. 

Big  Field  for  Post  Card  Albums. 

A  very  excellent  suggestion  has  been  made 
whereby  dealers  in  post  card  albums  can  help 
their  sales  tremendously  by  a  little  intelligent 
effort.  They  should  encourage  collectors  to 
classify  their  cards,  using,  for  instance,  one 
album  for  comics,  one  for  European  views,  one 
for  American  views,  one  for  cards  of  sentiment, 
etc.  The  dealer's  knowled-ge  of  the  kinds  of  cards 
that  each  collector  buys  should  enable  him  to 
suggest  still  further  classifications.  This  orderly 
arrangement  will  not  only  lead  to  a  greatly  in- 
creased sale  of  albums  but  will  wonderfully 
stimulate  the  sale  of  post  cards  themselves,  be- 
cause each  customer  will,  from  that  time  on, 
have,  not  one  collection,  but  several  or  many  col- 
lections to  be  augmented  at  every  possible  oppor- 
tunity. Some  collectors  who  have  adopted  the 
s^eparate  album  plan  operate  a  dozen  or  more 


albums.  So  much  for  the  customer  who  is  al- 
ready a  systematic  collector,  but  more  important 
still  is  the  great  majority — the  desultory  "occa- 
sional buyer"  of  post  cards.  All  such  a  customer 
needs  to  make  him  a  confirmed  collector  and 
steady  patron,  is  a  good  album.  If  every  person 
who  comes  into  your  store  to  pay  a  nickel  for  two 
post  cards  were  shown  an  attractive  album  and 
given  a  hint  of  the  delight  and  satisfaction  fol- 
lowing its  use,  the  sale  of  albums  would  be  in- 
creased tremendously.  It  is  certainly  worth- 
trying. 


DIABOLO  CAME  FROM  MALABAR. 

Koravas  Have  Played  It  for  Ages,  Catch  Spool 
Without  Seeing  It  and  Do  Wonders  on  Tight 
Rope. 


The  origin  of  the  game  called  diabolo,  which 
now  is  almost  as  popular  in  India  as  in  the  West, 
has  been  traced  to  Malabar,  on  the  coast  of  India 
south  of  Bombay.  In  Malabar  there  is  a  class 
of  people  called  Koravas,  who  from  time  im- 
memorial have  played  this  game  almost  in  the 
same  manner  as  its  Western  devotees  do  at  the 
present  time.  They  are  an  interesting  people  of 
nomadic  habits.  The  men  are  clever  acrobats 
and  rope  dancers,  and  their  women  are  fortune 
tellers  and  ballad  singers.  The  rope  dancers  per- 
form many  wonderful  feats,  among  them  being 
the  playing  of  diabolo  while  walking  to  and  fro 
on  the  tight  rope. 

The  Korava  acrobat  spins  the  wooden  spool  on 
a  string  fastened  to  the  ends  of  two  bamboo 
sticks,  throws  it  up  to  the  height  of  a  cocoanut 
tree,  and  wlien  it  comes  down  he  catches  it  on 
the  string  to  again  throw  it  up.  There  are  ex- 
perts among  them  who  can  catch  the  spool  on  the 
string  without  looking  at  it.  There  is  no  note- 
worthy difference  in  make  and  shape  of  the  spool 
used  by  the  Koravas  and  those  of  Europe,  except 
that  the  Malabar  spool  is  of  solid  wood  and  a 
little  larger  and  heavier  than  the  Western  toy. 

The -Koravas  are  a  very  primitive  people,  but 
as  acrobats  and  rope  dancers  they  have  continued 
their  profession  for  very  many  generations  and 
there  is  no  doubt  they  have  been  expert  diabolo 
players  for  more  years  than  can  be  told.  They 
are  a  people  who  have  never  traveled  beyond 
their  own  region  and  therefore  could  not  have 
imported  the  game  from  elsewhere. 


THE  POST  CARD  IN  POLITICS 


Will  Unquestionably  Form  a  Big  Feature  of  the 
Coming  Presidential  Campaign. 


With  the  ever-increasing  interest  manifested 
in  the  approaching  presidential  campaign,  it  is 
very  probable  that  there  will  be  a  record  break- 
ing demand  for  post  cards  bearing  the  portraits 
of  the  various  candidates.  The  use  of  post  cards 
in  politics  is  no  experiment,  but  has  been  thor- 
oughly tested  in  years  past  and  found  to  be  a 
very  successful  way  for  bringing  the  candidate's 
name,  his  portrait  and  his  claims  to  the  atten- 
tion of  the  voter.  Owing  to  the  present  uncer- 
tainty regarding  who,  from  among  the  many 
contestants  on  both  sides,  will  be  chosen  to  take 
the  field,  not  much  preparatory  work  can  be  done 
in  preparing  the  cards,  but  as  soon  as  the  con- 
ventions have  settled  the  matter  the  various 
post  card  manufacturers  should  go  after  the  busi- 
ness with  a  will. 


MINERVA  4  1-2  H.  P. 


V  .  / 


Speed  8—60  miles  an  hour 


MOTORCYCLES  AS  A  SIDE  LINE 

Minerva  the  Standard  of  Europe, 


2  i-i  H.  P.  Model 
i  1-2  " 
4  1-2  •• 
8 


S210.00 
240.00 
27.S.«) 
.VSO.OO 


MAGNETO   AND   SPRING    FORKS  EXTRA 

WAGNER  AMERICA'S  BEST 
$  2  O  O  .  O  O 

George  V.  Lyons  Motor  Co.,  "^'^v^'^'^^SrV ' 


MINERVA  2  3-4  H.  P. 


Speed  6—40  miles  an  hour 


THE  TALKING  MACHINE  WORLD. 


65 


Sixteen  Million  Famili 


les 


oving  Picture  Mad 


HINK  OF  IT,  Mr.  Talking  Machine 
Dealer!  Think  of  what  it  means  for 
YOU  to  be  able  to  supply  this  want 
right  in  the  homes  of  your  patrons. 
Think  of  what  it  means  for  YOUR  patrons  to  have 
in  their  own  homes  the  pictures  of  mirth  and 
magic,  the  pictures  of  historic  interest,  scenes  and 
incidents  from  all  over  the  world  that  are  nightly 
crowding  the  greatest  theatres  of  our  large  cities. 

Not  common,  crude,  lifeless  magic  lantern  or 
stereopticon  views,  but  actual  moving  pictures  of 
life  and  action,  real  photographic  reproductions  of 
actual  scenes,  places  and  people. 

THE  IKONOGRAPH 

nome  Hovio;  Pidure  Hadiifle 

does  this,  and  does  it  just  as  well,  barring  size,  as 
any  professional  machine  made.  Five  pounds  of 
mechanical  perfection  and  artistic  appearance. 
Any  convenient  light,  acetylene,  electricity ;  a  white 
sheet,  a  window  shade  or  wall  to  throw  the 
pictures  on;  any  one  to  turn  the  handle.  The 
results  will  astonish  you. 

The  moving  picture  tide  is  sweeping  the  land, 
and  with  every  day  it  grows  and  fastens  on  young 
and  old,  rich  and  poor,  as  no  other  form  of 
amusement  or  recreation  has  ever  been  able  to  do. 

Get  Busy  Now,  Before  it  is  Too  Late 


Mr.  Talking  Machine  Dealer,  Here's  the  Business 
that  Means  Dollars  for  You.  All  you  need  is  some 

space  for  demonstrating  some  gray  matter,  and 
the  retums  will  equal  if  not  exceed  the  palmy  old 
days  of  the  talking  machine  business.  Don't 
write  soon,  but  NOW. 


SOLE   SALES  AGENT 

The  JOHN  NEWTON  PORTER  CO. 

253    BROADWAY,    NEW  YORK 


MODEL  C,  WITH  25  FEET  OF  PICTURE  FILM. 
RETAILS  FOR  $15.00 


MODEL  B,  WITH  50  FEET  OF  PICTURE  FILM. 
RETAILS  FOR  $25.00 


MODEL  D,  WITH  10  FEET  OF  PICTURE  FILM. 
RETAILS  FOR  $10.00 


IKONOGRAPH  MOVING  PICTURE  CAMERA. 
With  75  leet  ol  Film,  Daylight  Loader 


66 


THE  TALKING  MACHINE  WORLD. 


SAVES  POST  CARD  PICTURES. 

Order  Doing  Away  With  Postmarking  at  the 
Office  of  Address. 


(Special  to  The  Talking  Machine  World.) 

Washington,  April  5,  190S. 

Postmaster;General  Meyer  has  issued  an  order 
doing  away  altogether  with  the  postmarking  of 
postal  cards  at  the  office  of  address.  This  action 
is  taken  on  account  of  the  complaints  that  have 
been  received  at  the  postoffice  department  on 
account  of  postmarks  placed  on  the  message  side 
and  on  the  picture  side  of  post  cards. 

The  department  ruling  heretofore  in  force  re- 
quired that  all  cards  be  postmarked  with  the  date 
of  receipt  at  the  office  of  address,  and  in  order 
that  the  messages  and  pictures  should  not  be 
obliterated  or  defaced  the  ruling  provided  that 
the  "received"  stamp  should  be  placed  on  the  ad- 
dress side  of  cards  instead  of  on  the  back  as  in 
the  case  of  letters.  This  has  not  proved  satisfac- 
tor}-,  and  the  only  postmark  that  will  appear 
hereafter  will  be  that  of  the  sending  place  can- 
celing the  stamp  on  the  card. 


MOVING  PICTURE  CONTROL. 

Assembly    Passes    Bill    Placing    Licensing  of 
Shows  with  Police. 


By  a  vote  of  111  to  6  the  Assembly,  at  Albanj', 
N.  Y.,  on  March  26,  passed  the  Gluck  bill,  plac- 
ing the  licensing  of  moving  picture  shows 
in.  the  hands  of  the  Police  Department 
and  increasing  the  license  fee.  The  friends 
of  the  bill  declared  that  the  character  of 
the  moving  picture  shows,  which  are  of  mush- 
room gi-owth  in  New  York  City,  was  such  as  to 
contaminate  the  morals  of  young  children,  who 
constitute  the  majority  of  their  patrons.  "Para- 
dise Jimmy"  Oliver  and  Assemblyman  Eagleton, 
both  Tammany  members  of  the  Assembly,  were 
the  most  combative  of  the  half-dozen  that  op- 
posed the  bill  and  voted  against  it. 


MARCUS  WARD  &  CO.  FAIL. 


Marcus  Ward  &  Co.,  the  well-known  manufac- 
turing stationers,  with  offices  at  299  Broadway, 
made  an  assignment  recently  to  F.  S.  Keller,  after 
which  a  petition  in  bankruptcy  was  filed  against 
the  company.  Henry  Melville  has  been  appointed 
receiver,  and  authorized  to  continue  the  business 
temporarily.  It  is  stated  that  the  liabilities  are 
about  $50,000  and  assets  approximately  $90,000. 
Marcus  Ward  &  Co.  made  a  specialty  of  calen- 
dars, post  cards  and  a  number  of  other  special- 
ties handled  as  side  lines. 


800  MOVING  PICTURE  THEATRES. 


It  is  said  that  there  are  800  moving  picture 
theaters  now  in  operation  in  this  city.  A  very 
large  proportion  of  these  are  known  to  have  been 
opened  within  the  last  six  months.  Theaters 
and  music  halls  hitherto  devoted  to  vaudeville, 
with  moving  pictures  as  a  single  feature,  have 
been  made  moving  picture  theaters,  pure  and 
simple.    The  craze  caught  Europe  before  it  came 


to  us,  and  those  Continental  cities  where  a  ma- 
jority of  the  stages  are  occupied  by  moving  pic- 
tures furnish  impressive  object  lessons  of  what 
we  may  be  coming  to.  It  is  a  remarkable  event 
in  the  history  of  amusement  enterprises. 


THEATRICAL  MANAGERS  SORE 


THE  ORIGIN  OF  BASEBALL 

W.  M.  Rankin  Presents  Some  Interesting  Facts 
to  Show  That  New  York  Has  Good  Claims 
to  Being  Its  Birthplace. 


The  old  subject  of  the  origin  of  baseball  has 
materialized  with  the  springtime,  and  W.  M. 
Rankin  takes  issue  with  a  writer  in  The  World, 
who  claims  the  game  was  first  played  at  Coopers- 
town,  N.  Y.,  under  the  direction  of  Abner  Double- 
day  in  1839.  He  says:  "This  matter  in  relation 
to  the  origin  of  the  game  of  baseball  has  been 
discussed  in  papers  for  nearly  forty  years.  It 
can  be  shown  by  the  flies  of  all  the  New  York 
papers  that  began  writing  up  the  game  about 
1853  that  its  origin  was  with  the  old  Knicker- 
bocker Club,  of  this  city.  Bostonians,  with  their 
round  ball,  or  rounders,  and  Philadelphians,  with 
town  ball,  were  among  the  first  to  acknowledge 
New  York  City  as  the  birthplace  of  our  present 
game  of  baseball.  The  former  did  so  in  1858 
and  the  latter  in  1860.  Messrs.  Charles  A.  Pev- 
erelly  and  Henry  Chadwick,  both  Englishmen, 
claimed  "that  baseball  sprang  from  the  English 
game  of  rounders,  although  the  latter  did  in  1861 
say:  'The  game  of  baseball  is,  as  our  readers  are 
for  the  most  part  aware,  an  American  game  ex- 
clusively as  now  played,  although  a  game  some- 
what similar  has  been  played  in  England  for 
many  years,  called  "rounders,"  but  which  is  played 
more  after  the  style  of  the  Massachusetts  game. 
New  York,  however,  justly  lays  claim  to  being 
the  originator  of  what  is  termed  the  "American 
game."  Mr.  Peverelly  in  his  book  on  American 
sports,  published  in  1865,  did  give  credit  to  Alex. 
J.  Cartwright  for  proposing  in  1845  the  organiza- 
tion of  a  club  for  playing  the  game,  which  many 
veterans  claim  he  was  the  originator  of.  So  you 
can  see  that  "their  report"  does  not  "settle  an  old 
controversy,"  nor  will  it  be  settled  until  some- 
thing more  substantial  is  given  than  has  been 
produced  by  this  "commission."  '  " 


DEATH  OF  GEORGE  A.  CLARK. 


George  A.  Clark,  head  of  the  Clark-Horrocks 
Co.,  Utica,  N.  Y.,  died  at  his  home.  No.  2  Steuben 
Park,  in  that  city  on  March  15.  He  was  born  in 
Saquoit,  N.  Y.,  on  July  31,  1826.  and  started  in 
the  sporting  goods  business  in  1854,  when  he 
bought  out  his  father's  store,  which  was  devoted 
to  the  sale  of  fishing  tackle,  house  furnishing 
goods,  toys  and  a  general  line  of  sporting  goods, 
and  later  built  up  a  big  business  in  talking  ma- 
chines. He  did  business  first  at  No.  40,  then  at 
No.  50,  and  later  at  No.  54  Genesee  street,  which 
store  he  finally  bought.  He  was  in  business  on 
his  own  account  until  1881,  when  he  admitted  as 
partners  Hugh  J.  Horrocks  and  James  H.  Eng- 
land. The  firm  became  George  A.  Clark  &  Co. 
and  remained  till  it  was  incorporated  as  the 
Clark-Horrocks  Co. 


Over  Success  of  Popular  Priced  Moving  Pic- 
ture Shows — Apply  to  Committee  on  Patents 
to  Have  Some  Provision  Embodied  in  New 
Copyright  Bill  Which  Will  Protect  Them. 


Many  of  the  dramatic  managers  are  feeling 
quite  sore  over  the  success  of  the  popular- 
priced  moving  picture  shows  which  are  now  so 
much  in  evidence  in  all  the  leading  cities  and 
towns  throughout  the  country.  At  the  copyright 
hearing  before  the  joint  committee  on  patents  of 
the  House  and  Senate  on  March  26,  27  and  28,  in 
Washington,  D.  C,  Wm.  A.  Brady  took  occasion 
on  behalf  of  the  dramatic  producers  and  man- 
agers to  score  the  moving  picture  men  pretty 
hard,  thus  emphasizing  that  they  have  really  be- 
come competitors  of  the  standard  theaters.  Mr. 
Brady,  who  has  been  a  theatrical  manager  for 
twenty  years,  and  who  has  produced  from  75  to 
100  plays  by  American  authors,  told  the  commit- 
tee that  the  situation  was  becoming  desperate, 
and  that  "lif  this  thing  is  not  stopped  it  means 
the  ruination  of  us  and  the  men  who  write  for 
the  stage." 

Mr.  Brady  stated  that  one  of  his  companies  had 
been  forced  off  the  road,  owing  to  the  fact  that 
the  play  it  was  presenting  was  being  produced 
throughout  the  Tnited  States  by  the  aid  of  mov- 
ing pictures  with  phonographic  attachments.  The 
manuscript  had  been  stolen,  he  said,  and  sold  for 
$5.  "There  is  no  law,"  he  stated,  "by  which  we 
can  go  into  the  office  of  the  Chicago  concern 
which  deals  in  stolen  manuscripts  and  recover  our 
plays.  They  not  only  steal  our  plays,"  said  Mr. 
Brady,  "but  they  likewise  get  hold  of  our  litho- 
graphic paper  and  use  it  in  front  of  a  5-cent  thea- 
ter to  advertise  our  plays  and  deceive  the  popu- 
lace."   (Just  think  of  it!) 

Harry  Doel  Parker,  a  member  of  the  National 
Association  of  Producing  Managers,  said  that 
through  the  moving  picture  machines  the  public 
learns  the  story  of  the  play,  and  said  that  when 
they  have  done  this  they  lose  their  desire  to  see 
the  original  production. 

"According  to  your  theory,"  said  Mr.  Smoot, 
"how  could  there  ever  have  been  a  successful 
production  of  Shakespeare?" 

"There  was  never  a  successful  production  of  a 
Shakespearean  play,"  replied  Mr.  Parker,  "with- 
out a  great  personality  to  bring  it  forth.  The 
people  don't  go  to  see  Hamlet,  they  go  to  see  a 
Booth." 

Daniel  Frohman  indor-sed  what  Mr.  Brady  had 
said. 

Charles  Kline,  the  dramatic  author,  made  a 
plea  for  the  protection  of  authors.  "The  author 
should  feel,  when  he  has  completed  his  work,  that 
the  work  will  belong  to  him,"  he  said.  He  had 
been  told  that  one  of  his  plays,  "The  Music 
Master,"  now  being  presented  in  New  York  by 
Da:vid  Belasco,  was  losing  money  in  its  gallery 
because  a  nickel  theater  in  the  vicinity  is  pro- 
ducing it.  "And  the  gallery,"  he  added,  "is  what 
profits." 


The  Ingersoll  watches  are  among  the  most 
profitable  of  side  lines. 


If  You  Are  Looking  for  Post  Cards  Ttiat  Sell 


We  manufacture 
all  our  own  cards. 


THE   FOLLOWING   NUMBERS   WILL   INTEREST  YOU: 

l  loral  Cards,  34  subjects,  suitable  for  Tinseling-  and  Name,  $4.00  per  thousand 
"          "      32        "        Solid  frold  Background,  with  or 

without  text,       ....  5.00  " 
32        "         Green  and   Gold   Bronze  Back- 
ground, with  or  witliout  text,  5.00     "  " 
l<)        "         Gold  and  Silver  Background,  with 
cats  and  land.^^cape,  also  blank 
oval  space,    -       ...       -  ,").0()     "  " 

32        "         With  Gold  Outline,         -       -       -  5.00  " 

Birds  and  Klowers,  12  8ul>iects,  one  of  our  leaders,       -      -  4.00    "  " 

Red  aiKl  I'lu-plc  Air  Brush  Card     12  subjects,         -       -       -  (i.OO  " 

AS  A  SPECIAL 


OUR  DEALERS 
IVIAKE 
PER  CENT. 
PROFIT 


500 


INDUCEMENT  TO  TALKING  MACHINE  DEALERS 
We  'will  get  up  a  General  Assortment  of  1,000  of  the  above  Cards  for  $5.00 


THE  KEYSTONE  SPECIALTY  COMPANY 


111  South  Elgtitti  Street 
PHILADELPHIA,  PA. 


THE  TALKING  MACHINE  WORLD. 


67 


Dealers  in  Talking  Machines 

Who  want  a  fine  side  line  that  will  bring  to  their  store 
the  better  class  of  customers  will  find  that 

LAWN  TENNIS  GOODS 


will  do  it.  The  Wright  &  Ditson  line  is  the  best  known, 
and  the  STANDARD  of  the  United  States.  Everyone 
knows  their  merits  and  they  sell  on  sight.  All  the  dealers 
have  to  do  is  to  keep  a  stock  on  hand. 


The  Ward  &  Wright  Racket,  $8.00 

The  Pirn  Racket    -      -  8.00 

The  Davis  Racket  ■      -  8.00 

The  Sutton  Racket       -  8.00 

The  Scars  Racket  -      -  5.00 

The  Campbell  Racket    -  5.00 

The  rhampion  Racket  -  4.00 

The  Golden  Gate  Racket-  4.00 

The  Longwood  Racket  -  3.50 

NETS,  TAPES,  POSTS,   RACKET  CASES.    RACKETS  RESTRUNG 
AT  SHORT  NOTICE  AND  BY  EXPERTS 
Catalogues  with  dealer's  name  on  cover  supplied  free.     Send  for 
Trade  Lists  to  any  of  our  stores. 


The  Colnmbia  Racket  -  $3.00 
The  Park  Racket  -  -  2.50 
The  Country  Club  Racket  2.50 
The  Hub  Racket  ■  ■  2.00 
The  Surprise  Racket  -  1.50 
The  Championship  Tennis 

Balls     -      -     $5.00  Doz. 
The  Club  Tennis  Balls,  3.50  " 
The  Deuce  Tennis  Balls,  3.00  " 


WARD  &  WRIGHT 


WRIGHT  (EL  DITSON 


344  Washington  St.,  BOSTON 
8*  Wabash  Ave..  CHICAGO 


18  West  30th  Street.  NEW  YORK 

76  Weybosset  St..    PROVIDENCE.  R.  I. 


MOVING  PICTURE  SHOWS  SAFER. 


GILLETTE  RAZOR  CO.  IN  LONDON 

To   Start    Manufacturing    Plant    in  Leicester, 
Employing  250  People. 


A  cable  from  Londoii  says  the  New  Patents  Act, 
for  which  Lloyd  George  is  responsible,  is  causing 
a  large  number  of  foreign  firms  to  start  facto- 
ries in  Great  Britain.  The  act  is  really  a  protec- 
tionist measure,  inasmuch  as  it  provides  that  the 
continued  validity  of  foreign  patents  in  Great 
Britain  shall  be  contingent  on  their  being  worked 
in  the  United  Kingdom.  The  newest  comer  is 
the  Gillette  Safety  Razor  Co.,  of  the  United 
States,  which  have  decided  to  establish  English 
works.  They  have  now  acquired  the  Gordin  Works, 
at  North  Evington,  Leicester,  on  a  seven  years' 
lease,  with  the  option  to  purchase.  The  company 
will  at  the  outset  employ  about  two  hundred  and 
fifty  working  people,  with  every  prospect  of  the 
number  reaching  four  hundred  or  five  hundred 
in  a  few  years'  time. 


THE  SLOT  MACHINE  MAN. 

His  Work  on  the  Subway  Platforms  Arouses 
Interest  Among  the  Passengers. 


There  is  one  operation  that  never  fails  to  draw 
a  crowd,  and  that  is  the  work  of  the  man  who 
refills  the  chewing  gum  machines  on  the  subway 
platforms.  When  he  takes  down  the  front  of  the 
slot  machine  the  crowd  begins  to  gather. 

The  man  takes  the  weights  off  the  tops  of  the 
columns  of  pieces  of  candy  or  gum  and  then  dives 
down  into  his  bag  for  the  boxes  he  carries  around. 
Very  deftly  he  slides  part  of  a  column  into  place 
and  eventually  gets  them  all  filled  up.  Then  he 
puts  back  the  weights  and  replaces  the  front. 

The  last  stage  of  all  interests  the  onlookers  the 
most.  That  is  when  he  pushes  a  slide  and  the 
cents  come  rattling  down.  He  sweeps  them  off 
into  a  cardboard  receptacle  and  then  dumps  them 
into  a  bag.  There  always  follows  some  remark 
about  "How  much  one  of  them  things  takes  in  in 
a  week."  And  after  the  filling  man  goes  away 
some  two  or  three  persons  are  bound  to  step  up 
and  try  the  machine  to  see  if  a  free  piece  of  gum 
won't  come  out  by  accident. 


POST  CARD  IMPORTERS  ORGANIZE 

And  Elect  Officers — Will  Work  for  the  Mutual 
Interests  of  Their  Business. 


•  The  Post  Card  Importers'  Publishers  and 
Manufacturers'  Protective  Association,  organized 
on  February  29  with  headquarters  at  1193  Broad- 
way, New  York,  has  since  been  reorganized  for 
the  benefit  of  the  body  in  general,  and  the  pres- 
ent officers  are:  John  Bergman,  president;  A.  J. 
Brower,  vice-president;  S.  Morawitz,  secretary, 
and  R,  McCrum,  treasurer.  The  dues  are  fixed 
at  $40  per  year,  payable  semi-annually,  it  being 
the  firm  opinion  of  the  organizers  that  the  mem- 
bers would  in  the  course  of  the  year  receive  in- 
formation from  the  association  proper  and  other 
members,  regarding  credits,  etc.,  worth  many 
times  the  annual  dues. 

While  the  greatest  efforts  will  be  directed  to- 
ward getting  houses  of  standing  in  New  York 
City  and  vicinity  to  join  the  association,  still 
cordial  invitations  have  been  extended  to  west- 
ern firms  of  standing  to  become  members,  and 
the  prospects  are  that  before  very  long  the 
association  will  be  national  in  its  scope,  despite 
the  fact  that  a  similar  organization  is  now  being 
formed  in  Chicago. 

The  association  will  endeavor  to  protect  the 
members  from  loss  by  bad  accounts,  crooked 
salesmen,  piracy,  etc.,  and  discourage  unfair 
competition  in  every  form.  The  meetings  are 
held  quarterly  on  the  second  Tuesday  of.  every 
third  month. 


MILLS  NOVELTY  CO.'S  NEW  aUAETERS. 

The  Mills  Novelty  Co.,  Chicago,  111.,  the.  well- 
known  manufacturers  of  coin  operated  machines 
of  all  kinds,  for  arcades,  parks  and  cafes,  have 


leased  an  eight  story  building,  118x195  ft.,  at 
the  corner  of  Jackson  boulevard  and  Green  street, 
that  city.  It  is  said  to  be  one  of  the  best  manu- 
facturing buildings  in  that  section  of  Chicago, 
and  the  annual  rental  is  $33,000. 


TAFT  RIDES  FOR  MOVING  PICTURES. 

His    Evolutions    in    Field    of    Military  Review 
Caught  for  Films  at  Fort  Myer. 


Moving  freely  about  in  the  evolutions  incident 
to  a  review  of  the  cavalry  and  artillery  at  Fort 
Myer.  Secretary  Taft  was  sketched,  March  21, 
in  a  notable  series  of  photographs  by  moving 
picture  company  representatives,  who  spent  the 
day  at  the  fort  in  an  effort  to  depict  Mr.  Taft 
as  Secretary  of  War,  free  from  the  posing  inci- 
dent to  ordinary  photographing. 

Secretary  Taft  and  General  Bell,  on  their 
mounts,  moved  about  the  field  at  will.  It  was  an 
ideal  day,  and  the  movements  of  all  of  the  party 
which  went  from  the  city  to  the  post  across  the 
Potomac,  including  Mrs.  Taft  and  Mr.  and  Mrs. 
Charles  Taft,  were  depicted  clearly  in  the  run- 
ning work  of  the  films,  which  showed  in  detail 
how  the  Secretary  of  War  appears  and  acts  in 
the  field  of  military  review. 


COLORED  PHOTOGRAPH  PATENTS. 


Chattanooga  Artist  Hopes  Soon  to  Revolution 
ize   Present  Processes. 


(Special  to  The  Talking  Machine  World.) 

Chattanooga,  Tenn.,  April  5,  1908. 
A.  W.  Judd,  a  local  photographer,  to-day  an- 
nounced that  he  had  got  patents  on  a  process  to 
make  colored  photographs  through  which  the  art 
will  be  simplified  so  that  in  future  photography 
in  colors  will  be  the  trade  of  every  photographer. 
Mr.  Judd  displayed  his  work  to-day.  His  photo- 
graphs of  flowers  are  complete  even  to  the  most 
delicate  tints.  There  is  one  drawback,  but  this 
Mr.  Judd  hopes  to  overcome;  it  is  impossible  to 
make  more  than  one  picture  from  a  plate. 


RECENT  INCORPORATIONS. 


Bergen  Amusement  Co.,  Jersey  City.  Capital, 
$25,000.  Incorporators — Frank  A.  Robbins,  Frank 
A.  Robbins,  Jr.,  and  Charles  A.  Robbins.  The 
company  is  to  conduct  amusement  places. 

Penn  Amusement  Co.,  Camden.  Capital,  $125,- 
000.  Incorporators — N.  A.  Henry,  H.  Stern  and 
M.  E.  Kerr.  The  company  is  to  engage  in 
theatrical  business. 


Steps  to  Protect  Patrons  from  Fire  and  Panic — 
Operators  Must  Prove  Their  Fitness  to  Run 
the  Machines — Many  of  Them  Have  Been 
Incompetent  in  the  Past — Other  Precautions 
to  be  Taken  if  Needed. 


A  municipal  examining  board  to  pass  upon  the 
qualifications  of  operators  of  moving  picture  ma- 
chines is  the  result  partly  of  the  recent  catas- 
trophes at  moving  picture  shows  in  various  parts 
of  the  country. 

When  the  authorities  got  to  studying  the 
causes  of  moving  picture  disasters  elsewhere 
they  found  that  no  matter  how  closely  ordi- 
nances might  be  lived  up  to,  if  the  machines 
were  in  the  hands  of  incompetent  operators  the 
women  and  children  who  usually  make  up  the 
audiences  at  these  cheap  shows  were  constantly 
in  danger.  The  component  parts  of  a  panic  were 
always  present,  and  it  only  needed  a  false  move 
on  the  part  of  the  careless  operator  to  bring 
the  parts  together  successfully. 

Investigation  of  the  fire  at  the  moving  picture 
show  in  this  city  revealed  the  fact  that  the 
machine  was  operated  by  a  boy  who  was  not  only 
unfamiliar  with  the  apparatus  he  was  running, 
but  was  too  young  to  understand  that  the  slight- 
est slip  on  his  part  might  be  fatal  to  scores  of 
persons  who  were  entirely  unconscious  of  the 
risk  they  were  running.  In  this  case  the  cause 
of  the  fire  was  due  to  the  operator  allowing  the 
arc  lamp  used  with  the  moving  picture  machine 
to  set  fire  to  the  film. 

The  Department  of  Water  Supply,  Gas  and 
Electricity  found  that  it  was  clearly  up  to  it  to 
take  steps  to  prevent  such  occurrences  in  the 
future.  It  was  then  determined  to  supplement 
the  efforts  already  taken  by  other  city  officials 
to  make  the  moving  picture  shows  less  danger- 
ous by  investigating  the  conditions  under  which 
these  machines  were  operated  and  to  put  in 
effect  such  restrictions  as  were  necessary. 

As  a  preliminary  the  shows  to  which  licenses 
had  been  granted  were  looked  up.  It  was  found 
that  many  boys  were  permitted  to  run  machines 
which  should  have  been  in  the  hands  of  none 
but  competent  electricians.  This  was  apparently 
due  to  the  fact  that  the  proprietors  were  deter- 
mined to  hire  assistants  as  cheaply  as  possible. 

It  was  decided  to  withhold  licenses  from  per- 
sons who  could  not  carry  on  an  intelligent  con- 
versation with  the  inspectors  of  the  various  de- 
partments, as  well  as  from  those  who,  after  a 
few  days,  could  not  read  the  instructions  clearly. 
The  department  has  also  undertaken  to  register 


68 


THE  TALKING  MACHINE  WORLD. 


POPULAR  SIDE  LINE 


FOR 


Talking  Machine  Dealers 


AUROCROME  POST  CARDS    sell  fast  at  good  profit.    Never  out  of 
stock.    You  can  reorder  at  anj^  time.    Ask  for  our  price  card.    Do  it 
now,  and  use  your  letter-head. 
Send  6  cents  in  postage  for  a  sample  of  our  SWEETHEART  line.  ^Each  card  retails  for  10  cents. 
DOOLTTTLE    &    HULLING,    INC.,    1002    ARCH    STREET,    PHILADELPHIA,  PA. 


the  names  and  addresses  of  all  persons  operating 
moving  picture  machines,  giving  them  a  number 
and  making  a  record  of  their  years  of  service 
and  their  ability  to  run  the  apparatus. 

The  examination  into  the  fitness  of  the  oper- 
ator for  the  work  he  has  to  do  is  a  feature  of 
the  department's  work.  The  operators  are  taken 
to  the  department's  laboratory,  where  a  machine 
^has  been  fitted  up.  The  operator  is  then  told 
to  go  ahead  and  discover  all  the  faults  he  can. 
These  usually  include  paper  and  films  littered 
about  the  operator's  booth  where  they  might  be 
set  on  fire  by  the  arc  lamp,  places  where  smoke 
and  flame  could  find'  exit  from  the  booth,  im- 
perfect shutters  which  might  cause  a  fire,  ex- 
posed connections,  changes  in  the  rheostats.  If 
the  operator  fails  to  detect  these  dangers  and 
apply  the  proper  remedies,  or  ask  for  assistance, 
the  license  is  withheld. 

The  department  has  solicited  the  aid  of  the 
manufacturers  of  these  machines  in  devising 
safeguards,  and  has  secured  their  co-operation 
to  such  an  extent  that  when  the  machines  are 
delivered  they  are  as  safe  as  they  can  be  made. 
Each  machine  has  a  number  corresponding  to 
that  on  the  certificate  issued  for  Its  operation. 
If  any  one  is  found  operating  an  inferior  ma- 
chine or  violating  any  of  the  regulations  laid 
down  his  license  is  to  be  revoked. 

It  is  expected  that  these  safeguards  will  prove 
entirely  suflBcient,  but  if  in  the  future  a  new 
danger  arises  the  department  will  rearrange  en- 
tirely the  conditons  governing  the  location  of 
such  machines.  It  may  be  necessary  for  the 
department  to  refuse  to  issue  permits  for  moving 
picture  shows  in  the  center  of  long  blocks,  and 
to  confine  them  to  corner  stores  where  there  are 
side  exits  and  ample  space  for  front"  exits. 

The  rearrangement  may  mean  that  the  ma- 
chines themselves  will  be  constructed  within  a 
metal-lined  cabinet.  The  entire  front  of  the 
building  may  have  to  be  constructed  so  that  it 
can  be  thrown  into  a  single  wide  doorway  if 
necessary. 


HERE'S  A  MONEY  MAKER. 

The  Peerless  Coin  Electric  Piano  Takes  in  Over 
Eight  Dollars  a  Day. 


P.  Engelhardt  &  Sons,  proprietors  of  the  Peer- 
less Piano  Player  Co.,  of  New  York  City  and 
St.  Johnsville,  N.  Y.,  have  received  the  following 
eloquent  tribute  to  the  money-making  powers  of 
their  Peerless  coin  electric  piano  from  S.  J. 
Morris,  Clifton,  Ariz.,  through  Messrs.  Jenkins 
&  Paddock,  their  agents  in  El  Paso,  Tex.: 

"My  Dear  Sirs — It  is  just  seventeen  days  since 
you  placed  the  Peerless  Coin  Electric  Piano  in  my 
place,  and  it  pleases  me  to  state  it  has  taken  in 
$137  in  nickles,  up  to  date,  an  average  of  $8.Utj 
a  day.  From  a  musical  standpoint  it  by  far 
excels  any  instrument  of  the  kind  I  have  ever 
seen.    "Works  like  a  charm,  never  giving  the 


slightest  trouble.  If  properly  cared  for,  I  see 
no  reason  why  it  should  not  wear  a  lifetime. 
Wishing  you  the  success  you  deserve  for  selling 
so  perfect  an  instrument  as  the  Peerless  Electric 
Piano,  I  beg  to  remain,  yours  most  respectfully, 
L.  J.  Morris." 


MARK 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  information  in  regard  to  paying  side  lines 
wlaich  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

One  of  the  most  po- 
tent factors  in  the  suc- 
cessful merchandising 
of  a  line  is  that  of  a 
trade  mark.  The  public 
having  been  educated  by 
advertising  to  associate 
the  insignia  with  the 
article  in  question, 
which  stands  for  qual- 
ity or  the  reverse,  ac- 
cording to  whether  past 
purchases  proved  satis- 
factory or  not.  The 
trade  mark,  which  is 
here  reproduced,  is  that  of  Wright  &  Dit- 
son,  and  is  not  only  known  the  world  over, 
but  wherever  the  game  of  tennis  is  played  It 
stands  for  the  highest  standard  of  excellence. 
Their  "championship"  balls  for  the  past  twenty- 
four  years  have  been  adopted  and  used  exclu- 
sively by  the  National  Lawn  Tennis  Association 
in  all  the  championship  tournaments  held  by 
them,  their  other  cheaper  grades  being  equally 
popular  in  amateur  circles.  In  rackets  the  fa- 
mous Ward  &  Wright,  Pim,  Davis,  Sutton,  Camp- 
bell and  Sears,  have  been  names  to  conjure  with, 
each  having  been  made  after  the  designs  origi- 
nated by  these  past  masters  of  the  art.  Their 
complete  line  of  nets,  posts,  presses,  marking 
tapes,  cases,  etc.,  is  most  complete,  and  if  deal- 
ers are  looking  for  a  first-class  up-to-date  line 
and  one  which  for  the  next  six  months  will  be  a 
hummer,  they  should  not  hesitate  to  write  this 
concern. 

4:       ^jt       ^  4: 

If  we  are  to  judge  by  the  reports  which  reach 
this  office,  the  well-known  line  of  Gillette  Safety 
Razors  seems  to  have  been  just  what  this  trade 


easiest  to  sell  on  the  market.  To  quote  one  talk- 
ing machine  jobber:  "It  sells  itself.  All  you 
have  to  do  is  to  let  the  public  know  you  have 
them.  There  are  no  technicalities  to  go  into,  they 
know  all  about  it,  and  realize  the  name  Gillette 


stands  for  guaranteed  quality."  Such  is  the 
power  of  advertising.  It  is  such  articles  as  these 
that  this  trade  needs  that  have  a  standard  price, 
a  good  margin  of  profit.  We  take  pleasure  in 
recommending  fully  this  company's  excellent 
product. 

*    *    *  * 

Of  all  classes  of  post  cards  the  "local  view"  is 
unquestionably  the  best  and  most  regular  seller. 
The  special  day  card  moves  fast  for  a  short  time, 
but  soon  dies  out  and  it  is  the  former  that  the 
retailer  depends  on  for  his  regular  assured  profit. 
Hitherto  dealers  have  been  compelled  to  place 
large  orders  three  and  four  months  in  advance, 
these  cards  having  all  been  made  abroad,  until 


was  looking  for.  Those  who  have  handled  them 
for  some  time  say  that  it  is  one  of  the  best  and 


the  F.  &  H.  Levy  Co.,  of  this  city,  came  to  the 
rescue  with  their  novelty  local  view  card.  This 
card  is  not  a  novelty  in  the  strict  sense  of  the 
word,  but  a  standard,  and  might  aptly  be  termed 
the  3  in  One — as  it  is  a  combination  of  the  floral, 
the  greeting  and  the  local  view  card.  These 
cards  are  really  worlis  of  art  and  are  made  to 
order  for  the  trade  from  photographs,  pictures 
or  post  cards  of  scenes  the  dealer  desires  to  be 
reproduced.  Interested  parties  should  write 
them  for  a  sample  which  will  show  the  class  of 
work  done;  also  for  their  new  catalog,  which  has 
some  mighty  clever  things  in  it. 

*    *    *  * 

The  George  "V.  Lyons  Co.  have  a  mighty  inter- 
esting proposition  to  offer  this  trade  in  handling 
Iheir  famous  Minerva  line  of  motorcycles. 
Though  they  have  had  the  United  States  agency 
for  some  time  they  have  done  little  until  recently 
to  introduce  this  cycle  to  the  trade,  because  of 


ARE    YOLJ    LOOKIIMG    FOR     SOIVIEXHIIVG    IME W  ? 

WE    HAVE    11     I X  OUR 

^  NOVELTY  LOCAL  VIEW  CARD 

A  view  beautifully  executed  on  a  highly  colored  embossed  floral  card.  An  idea  up  to  the  minute,  one 
which  has  created  a  sensation  in  the  Post  Card  trade.  No  expense  for  Photos — any  Post  Card  can  be 
reproduced  16  DESIGNS  TO  THE  1000.  THE  ONLY  COMPANY  TO  GUARANTEE 
DELIVERY  OF  LOCAL  VIEW  CARDS  IN  10  DAYS— AND  WE  CAN  PROVE  IT.  Our 

Catalogue  has  some  mighty  interesting  listings.    A  copv  and  sample  of  our  view  card  with    prices  — 

FREE  UPON  APPLICATION.    ^WE  ARE  STILL  "  HUNGRY  FOR  BUSINESS." 


F.  &  H.  LEVY   MANUFACTURING  CO., 


EAST    14lti  STREET 
NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


69 


ZON-OPHONE 

ANNOUNCEMENT  TO  DEALERS 


ITH  the  extensive  advertising  being  done  in  the  mag- 
azines at  present  to  familiarize  the  public  with  the 
merits  of  the  Zonophone  machines  and  records,  dealers 
should  not  miss  this  opportunity  of  placing  them- 
1  a  position  to  be  benefited  by  this  campaign.  The 
advertised  features  are  the  splendid  Zonophone  records 
;  popular 

THE  MERRY  WIDOW 
THE  WALTZ  DREAM 

and  the  rage  of  the  season,  which  has  proven  so  remunerative 
to  dealers,  namely  the  records  by  the  most  famous  soprano, 

MME.  LUISA  TETRAZZINI 

All  Zonophone  records  and  a  complete  line  of  Zonophone  ma- 
chines will  hereafter  be  carried  in  stock  in  New  York,  and 
orders  will  be  filled  the  day  received.  If  our  salesman  has  not 
as  yet  called  upon  you,  write  us  and  one  of  our  representatives 
will  be  sent  to  you  at  once. 

Side  Lines  for  the  Talking  Machine  Trade 

We  carry  in  stock  the  best  side  lines,  goods  on  which  there 
is  the  biggest  profit.  Write  us  for  our  complete  circulars  of 
our  Moving  Picture  Machine,  Mystic  Reflector,  Simplicity 
Sewing  Machine,  Rex  and  Dandy  Talking  Machines,  Wonder 
Gas  Lamp,  etc. 


THE    EWING  COMPANV, 


JOSEPH  EWIIVO, 
President 


FORMERLY  THE  NEW  YORK  &  LIMA  TRADING  COMPANY 

203-203-207  WEST  BROADWAY  NEW  YORK 


70 


THE  TALKING  MACHINE  WORLD. 


the  difficulties  they  have  had  In  supplying  the 
demand  for  it  in  this  city.  However,  now  that 
they  are  in  a  position  to  fill  all  orders  within 
reason  they  are  pushing  things  along  at  a  lively 
pace,  and  those  who  are  looking  for  something 
really  high-class  had  better  get  their  bids  in 
early  as  the  territory  is  fast  filling  up.  The 
Lyons  Co.  have  certainly  got  the  right  idea  in 
that  they  allow  their  dealers  exclusive  territoi-y, 
the  only  stipulation  made  being  that  if  a  man 
does  not  make  good  inside  of  one  year  he  is 
likely  to  lose  his  agency,  as  they  want  only  live 

firms  to  represent  them. 

*  *    *  * 

A  series  of  post  cards  that  are  certainly  burn- 
ing things  up  around  this  section  of  the  country 
are  those  showing  the  interior  workings  of  the 
famous  McAdoo  tunnel  which  runs  from  Man- 
Iiattan  Island  under  the  North  or  Hudson  river 
over  to  Hoboken  on  the  Jersey  side.  These  pic- 
tures are  wonderfully  clear  in  detail  and  give  a 
very  comprehensive  idea  of  this  masterpiece  of 
engineering;  and  though,  of  course,  they  are 
what  might  be  termed  a  New  York  local  card, 
they  would  prove  just  as  big  sellers  elsewhere 
on  account  of  the  national  interest  in  this  great 
undertaking. 

*  «    *  * 

Though  the  demand  for  bromide  post  cards 
has  always  been  more  or  less  active,  the  sale  has 
been  retarded  because  the  number  of  subjects  has 
been  limited.  To  meet  this  difficulty  a  prom- 
inent firm  of  this  city  has  just  published  a  large 
edition  of  over  one  hundred  subjects  which  in- 
clude comics,  illustrated  songs,  landscapes,  chil- 
dren, animals  and  many  other  interesting  sub- 
jects. 

*  *    *  * 

A  large  and  attractive  line  of  Decoration  Day 
cards  are  now  to  be  had  by  dealers.  These  are 
handsomely  embossed  in  colors  symbolic  of  the 
event,  such  as  the  Grand  Army  hat.  guns,  badges, 
flags,  etc.,  and  should  sell  well  to  patriotic 
Americans. 


SHEET  MUSIC 

^  This  should  interest  all  Talking 
Machine  Dealers  as  a  side  line. 
Write  us,  we  have  one  of  the  best 
propositions  to  offer  as  a  money- 
maker and  free  advertiser. 

H.  A.  WEYMANN   &  SON 

Publishers  and  Jobbers 
1010  Chestnut  Street,  Philadelphia,  Pa 


The  silk  embossed  State  Girls  post  card  is  one 
of  the  prettiest  and  best  made  in  the  line  of 
state  cards  on  sale  at  this  time.  These  cards  are 
in  assorted  tints,  with  deep  rich  colors,  the  name 
of  the  state  appears  in  clear-cut  gold  letters.  Each 
card  has  the  state  seal,  the  national  flag  and  a 
lady  neatly  gowned,  the  dress,  coat  or  waist  in 
silk. 

*  *    *  * 

A  good  line  of  patriotic  cards  always  prove 
satisfactory.  These  are  now  to  be  obtained  in 
countless  variety,  such  as  the  United  States  army 
and  navy,  our  presidents,  presidential  possibili- 
ties in  the  coming  campaign,  state  capitols,  Pan- 
ama Canal,  Philippine  Islands,  Cuba,  Porto  Rico, 
etc. 

^  ^ 

One  of  the  most  active  sports  (perhaps  the 
most  active)  with  our  young  people  at  the  pres- 
ent time  is  roller  skating.  The  craze  seems  to 
have  caught  on  in  nearly  all  parts  of  the  United 
States.  It  is  therefore  meet  that  we  should  have 
a  series  of  post  cards  illustrating  the  typical  at- 
titudes so  well  known  to  the  beginner  as  well  as 
the  expert  roller  skater.  This  new  line  consists 
of  twelve  subjects,  and  will  sell  wherever  the 
pastime  is  indulged  in. 

It  is  now  almost  time  for  the  dealer  to  turn 
his  attention  to  buying  a  good  assortment  of 
summer  cards.  These  consist  of  scenes  from  sea- 
side and  mountain,  summer  girls,  etc — all  of  them 
alive  and  up  to  date.  This  season's  stuff  is  espe- 
cially showy  and  high-class. 

^  ^ 

Without  question  the  new  line  of  floral  cards 
just  brought  out  by  the  Keystone  Specialty  Co. 
are  not  only  one  of  the  most  beautiful  series 
ever  seen  in  this  country,  but  are  by  far  the  most 
comprehensive.  Even  now  their  factories  are 
pushed  to  the  limit  of  their  capacity,  and  if  the 
talking  machine  trade  take  hold  of  these  cards 
as  they  did  this  company's  older  ones,  they  bid 
fair  to  be  swamped.  Their  special  offer  to  this 
trade,  which  appears  in  their  advertisement  in 
this  department  is  a  liberal  one  and  worth  con- 
sideration. 

*  *    *  • 

The  A.  J.  Reach  Co.,  the  well-known  manu- 
facturers of  baseball  and  other  athletic  lines, 
are  now  working  overtime  in  an  effort  to  keep 
abreast  of  their  big  orders.  In  a  chat  with  The 
■World  they  said:  "Notwithstanding  the  rather 
desultory  conditions  in  other  trades,  the  base- 
ball manufacturers  are  facing  what  will  prove 
the  biggest  year  since  the  starting  of  the  indus- 
try. This,  of  course,  means  that  dealers  han- 
dling these  goods  will  experience  an  exception 


T"yPE  E 


THE  MUTOSCOPE 


For  Summer  Parks,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville  "  v\rhat  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 


Write  for  Particulars 


AMERICAN  MUTOSCOPE  6  BIOGRAPH  CO., ", 


East  14th  Street 
NEW  YORK  CITY 


PACIPIC  COAST  BRA.IVCH,    116  North  Broadway,  LOS  ANGELES,  CAl. 


THE    F»IAl\IOVA  C01VIF»AI\JY, 

Manulacturcrs  oi 

44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 
SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenae, 


New  York. 


ally  lively  season  and  one  which  will  do  much 
toward  making  up  the  deficit  caused  by  the  slack 
during  the  past  few  months."  All  of  which  will 
be  good  news  for  those  looking  for  or  handling 

the  line. 

*  *    *  * 

A  very  profitable  line  for  talking  machine  men 
is  sheet  music,  in  that  it  fits  in  so  well  with  the 
regular  trade.  Weymann  &  Son,  the  well-known 
publishers  and  talking  machine  jobbers  of  Phila- 
delphia, have  a  very  attractive  proposition  to 
offer.    Don't  fail  to  write  them. 

*  *    *  * 

Talking  machine  dealers  who  are  contemplating 
adding  post  cards  as  a  side  line  would  do  well  to 
write  the  American  News  Co.  of  this  city  and  get 
their  complete  spring  catalog  which,  besides  list- 
ing all  that  is  good  and  new  on  the  market, 
gives  many  helpful  hints  that  will  be  of  immense 
aid  to  the  unsophisticated.  This  company  is  one 
of  the  largest  in  the  world,  and  beside  their  reg- 
ular business  of  distributing  to  the  four  corners 
cf  the  earth  everything  in  the  line  of  papers, 
magazines,  books,  etc.,  do  an  enormous  business 
in  stationery  of  all  kinds,  athletic  goods  and  nov- 
elties galore. 

THE  MEN  WHO  SELL  THE  GOODS. 


Who  keep  the  wheels  of  the  factories  going? 
Who  empty  the  warehouses  and  deplete  the 
shelves  of  the  jobbers? 

The  men  who  go  out  to  sell  the  goods.  The 
Captains  of  Commerce,  who  hoist  their  sails  on 
all  the  railroads  of  the  country,  in  all  the  days 
of  the  year,  and  go  up  and  down  the  land,  seek- 
ing whom  they  can  stock  up  with  a  new  lot  of 
goods.  The  salesmen — ^the  men  who  know  how 
to  present  their  wares  in  such  manner  that  the 
party  of  the  second  part  will  snap  them  up.  As 
an  expert  observer  says:  "The  world  lifts  its 
hat  to  the  man  who  can  produce  sales." 

"The  trained  salesman,"  says  another  business 
philosopher,  "can  always  get  a  position  when 
every  other  line  is  closed,  and  can  command  a 
high  salary  when  other  men  are  looking  for  posi- 
tions. This  is  proven  by  the  large  proportion  of 
'salesmen  wanted'  ads.  in  the  daily  papers,  and 
by  the  many  employes  who  are  constantly  ask- 
ing for  trained  salesmen — men  who  know  how, 
and  can  make  good  without  fail. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY  — These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slnmberland  But  Yon  and  Me " 

"Twinkling  Slar" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Inslrnmental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day ! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS.  MO. 


Everything  in  IVEW  and  S.H. 

Motion  Picture 
Machines 


Films,  Stereopticons,  Song 
Slides  ana  Supplies.  Same 
Wanted.    Catalog:ues  free. 

Harbach  &  Co..  809  Filbert  St..  Phila..  Pa. 


60  YEARS' 
EXPERIENCE 


Designs 
Copyrights  &c. 

Anvone  sending  a  sltetrh  and  description  may 
qtilckly  tiscertiiin  onr  opinion  free  wiietlier  an 
invention  Is  prolinMv  patentable.  Coinnuinloa- 
tlonsstrictlyooniuicntliil.  HANDBOOK  on  Patents 
sent  free.  Oiiiost  iii-enov  for  securlnB  patents. 

Piitonis  talion  tiiniuk'li  Munn  &  Co.  receive 
spffiiil  nnlicc.  wllliout  clitirco.  lu  tbo 

Scientific  JIniericdtt. 


A  hamlsnnu'lv  lllnstraled  weekly.  I.nrcest  cir- 
culation of  ativ  soleiitltlo  Journal.  Terms,  13  a 
Tear:  tour  months,  11.  Sold  by  all  newsdealers. 

MUNN  &Co.3«'"'- New  York 

Branch  Office,  625  F  8U  Washington,  D.  C 


THE  TALKTiNO  ALACHINE  WORLD. 


71 


An  Owner  of  a  Peerless  Automatic  Piano  Writes 

Gentlemen  : 

It  is  J  list  seventeen  days  since  you  placed  the 
Peerless  ( om  Operated  Piano  in  my  place  and  it 
pleases  mv  to  state  that  it  has  taken  in  $137.00  in 
pickels  (an  average  of  $8,37  a  day). 

From  a  musical  standpoint  it  far  excels  arty 
piano  of  Its  kmd  I  have  ever  seen. 

It  has  never  given  the  slightest  trouble  and  if 
properly  cared  for  I  see  no  reason  why  it  should  not 
last  a  lifetime. 

\\^ishmg  you  the  success  nou  deserve  tor  making  so  |)crfect  an  instrument, 
I  \)e[y  to  rrmain,  Yours  x^erv  trulw 

SIGNED. 

Are  You  Surprised  Then  That  a  Dealer  Writes  as  Follows 

Gentlemen  : 

In  looking  over  the  number  ol  pianos  we  sold  last  year 
and  the  profits  made  from  them  we  find  we  made  more 
money  from  our  Peerless  sales  than  any  line  we  handled. 

Owing  to  your  inability  to  furnish  us  with  pianos  fast 
enough  we  were  compelled  to  buy  a  few  Automatic  pianos 
:    elsewhere,   but   found  it  was   hard  to  sell  anything  but 
Peerless. 

Our  experience  has  been  that  the  Peerless  has  given 
us  less  trouble  than  any  Automatic  piano  we  ever  sold  and 
to-day  we  would  not  give  it  up  for  any  line  we  know  of. 

^  With  best  wishes  for  the  success  of  the  Peerless  Piano 
Player  Co.,  we  beg  to  remain,        Sincerely  yours,' 

SIGNED. 

Don't  you  think  this  is  a  proposition  worth  looking  into? 


SOME    DESIRABLE   TERRITORY   STILL  OPEN 


PEERLESS  PIANO  PLAYER  CO. 

P.  Bngelhardt  (!c  Sons,  Props, 


OFFICES 

Windsor  Arcade,  Fifth  Avenue,  New  York  City 


72 


THE  TALKING  MACHINE  WORLD. 


IT  PAYS 


TO  PUSH 


ZON-O-PHONE 


TETRAZZINI  RECORDS 


It  pays  because  the  fame  of  this  artist  now  encircles  the  globe.  It 
pays  because  her  records  yield  the  dealer  greatly  increased  profits.  It 
pays  in  the  satisfaction  afforded  your  customers  through  their  receiving 
an  exact  duplication  of  this  great  soprano's  voice.  It  pays,  as  the  popular 
price  of  75  cents  and  $1.25  each,  guarantees  many  sales  to  people  who 
either  will  not  or  cannot  pay  more. 

As  a  Merchant  who  is  on  the  lookout  for 

GOODS   THAT  PAY 

we  hope  to  be  favored  with  your  request  for  particulars  concerning  the 
Zon-o-phone  line,  as  an  experiment  will  prove  that  everything  we  manu- 
facture pays  big,  quickly  and  all  the  year  round. 


Universal  Talking  Machine  Mfg.  Co. 


CAMP  AND  MULBERRY  STREETS 


NEWARK,  N.  J. 


Factory  Distributors  •f  Z*n-o-phone  Goods: 


ALABAMA 

Mobila  

ARIZONA 

Tucson  

CALIFORNIA 

Skn  Fr«nciico. 

S»n  Francisco 
Lo>  Angele*  . 
FLORIDA 
Jkcktonville  . 

ILLINOIS 
Chicsgo  ■  ■■  ■ . 
Chicsjo  — 
Chic*(o 

IOWA 

DsV<opi<: 

KANSAS 
Topekt  . 

LOUISIANA 
New  OrUsn. 

MAINE 

Porllsnd  '  • 
MARYLAND 

Annapolis  ... 

Bsltimorc  .... 

Bsllimorc  — 


W.  H.  Reynalds. 

George  T.  Fisher,  7-9  E.  Congress  St 

Peter  Bacigalupi  &  Sons,  1021  Golden 

Gate  Ave. 
.Byron  Mauzy,  1165-75  O'Farrcll  St. 
So.  California  Mus.  Co.,  SSt  S.  B'way. 


.  Metropolitan  Talking  Machine  Co.,  323 
M.iiii  St. 


A.  C.  McClurg  &  Co.,  215  Wabash  Ave. 
r.mj.  -Mien  &  Co.,  181-141  Wabash  Ave. 
'    Lyons,  192  \'an  Buren  St. 

M.-allfield. 

pielman  Furn.  Co.,  519 

<i.,  US  Baronne  St. 

• '  F.v.chnr.frc  St, 

..C.  f.  ,  -S  ft  Co  ,  «««  W.  Baltimore  St 
..t..ouii  ;■•    '     J«»s  E.  Pratt  Sl 


MASSACHUSETTS 
Boston  I'ike's  Talking  Machine  Co.,  41  Wash- 
ington St 

Boston  Kead  &  Read  Co.,  13  E^ssex  St. 

MINNESOTA 

Si.  Paul  W.  J.  Dyer  &  Bro.,  21-23  W.  5th  St 

MICHIGAN 

Detroit... 


J.  E.  Schmidt,  836  Gratiot  Ave. 


MISSOURI 
Kansas  Ci<y. 
Kansas  Cily  - 


,  Mrs.  J.  Dixon,  S04  Grand  Ave. 
.  Wcbb-Kreyschlag   Merc.    Co.,   7th  and 
Delaware  Sts. 

Springfield  Morton  Lines,  323  Boonville  St. 

St.  Louis  Knight  MercanUle  Co.,  211  N.  IStb  St 

Si.  Louis  D.  K.  Myers,  8889  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  S7  Halsey  St 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St 

Patcnon  J.  K.  O'Dea.  115  Ellison  St 

NEW  YORK 

Astoria  iL,        John  Rose,  "9  Flushing  Ave. 

Buffalo  Neal,  Clark  ft  Neal  Co.,  Ut  Main  St 

Brooklyo  F.  \V.  Rous  Co..  435  Fifth  Ave. 

Brooklyn  B.  G.  '88  Livingston  St 

Rochester   DulTy-.N  Co.,  cjr.  Main,  W., 

and  -N .   .,.'1  Sts. 

New  York  City,.  J.  F.  Blackman  &  Son,  2737  Third  Ave. 
New  York  City. .  Zed  Company,  77  Chambers  St. 


NORTH  DAKOTA 

fugo  .sione"s  Music  llouse,  614  First  Ave.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  12S  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  5th  St 

Cincinnati  Rudolph  Wurlitzer  Co.,  121  E.  4th  St 

Cleveland  Flesheim  &  Smith.  HI  Ontario  St 

Cleveland  The  B-iiley  Company,  Ontario  St  and 

Prospect  .\vt. 
Columbus  Columbus  Piano  Co.,  North  High  St 

PENNSYLVANIA 

Alleghany  H.  A.  Becker,  601  Ohio  St.  E. 

Philadelphia.. .  .Disk  Talking  Machine  Co.,  18  N.  9th  St 

Pittsburgh  C.  C.  .Mellor  C\.    I.t  !  .  CAO  Fifth  .\ve. 

SOUTH  DAKOTA 

Aberdeen  Mc.Krthur  Piano  Co. 

TEXAS 

Austin  Pctraecky  Company. 


Beaumont. 
Dallas 


Houston . . 
VIRGINIA 
Riehmond 

CANADA 

Toronto.  . . 


B.  Pierce,  223  Regan  St 
l>i"is  Talking  Machine  Co.,  S18  Com- 
ial  St. 

..  .  .r  Bros. 

The  Hopkins  Furniture  Co.,  T-9  West 
Broad  St 


...Wh.-ilcy 

Winnipeg.  MaB..N\  linlcy.  Royce  &  Co.,  Ltd. 


Ltd.,  15S  Yonge 


VOL.  IV.    No.  5. 


SEVENTY-TWO  PAGES 


SINGLE  COPIES,  10  CCNT5 
PER  YEAR.   ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  May  15,  1908 


Star  Xalking 

LATEST  MODEL  No.  40 


TVIaclnines 


List  Price  $40.00 


Two  barrel  spring  Motor, 
Oak  Cabinet,  11  incta  Turn 
Table,  Horn  wood  finished  to 
match  Cabinet,  made  with  our 
patent  panels. 


STAR  RECORDS 

Comprise  originality,  superiority,  and  tone  qualities  that  appeal.  WE  are  daily  adding  new  jobbers  and  dealers  on  the  Star.  If  YOU  are  a  progressive 
Talking  Machine  Dealer,  you  should  send  us  a  sample  order.  You  cannot  longer  afford  to  be  outside  of  the  list  of  live  STAR  dealers.  New  models  new  li.st 
prices,  new  discounts,  15  years'  experience.    Catalogues  and  terms  for  the  asking. 

HAWTHORNE   &   SHEBLE  MANUFACTURING  COMPANY,  p„rj^^/^*W"^Tir%^ 


Entered  as  second-class  matter  May  2,  1905.-  at  the  post  office  at  New  Xork,  N.  I.,  under  the  act  of  Congress  of  March  3,  1879. 


2  THE  TALKING  MACHINE  WORLD. 


UriQinality    ivieril  ouperiorily 

ARE  COMBINED  IN  OUR  LINE 

Mr  Dealer  *  ^  predictions 

(  which  time  will  confirm. 

Within  a  reasonable  period  the  trade  will  have  universally  adopted 

LIBRARY  CABINET 

For  DISC  RECORDS 


You  know  what  happened  to  the  Early  Bird. 
The  Progressive  Dealer  who  carries  our  line 
Will  Catch  the  Customers. 


A  prominent  Jobber  recently  stated  to  us  that  all  our  goods  were 
Practical,  Useful  and  Salable  —        "if  I  show  them  to  my  cus- 
tomers, what  will  I  do  with  the  goods  I  have  on  hand  now } " 
A  word  to  the  wise  is  sufficient,  Mr.  Dealer. 

If  your  Jobber  does  not  carry  our  line,  let  us  send  you  the  name  of  a  Jobber  who  does 


The  volume  and  quality  of  tone  and  the 
detail  of  reproduction  of  cylinder  records 
greatly  increased. 

Wood,  when  subjected  to  the  impact  of 
sound  waves,  is  the  most  resilient  of  any 
known  substance.    Its  successful  use  for 
violin  bodies,  piano  sounding  boards,  etc  ,  ^ 
confirms  this  fact. 

The  Truetone  Wood  Diaphragm  is  sci- 
entifically constructed  of  .two  layers  of 
selected  Spruce  Veneer  ( the  most'satisfac- 
lorj'  wood  used  for  musical  instruments ) 
covering  fwo  layers  of  cotton  stalk  (issue, 
the  grain  of  each  layer  running  in  opposite 
directions  to  obtain  uniform  vibrations. 

These  four  plies  of  material  are  cemented 
^nd  compressed  together  under  great 
pressure  to  the  thickness  of  about  seven 
one-thousandths  of  an  inch. 


WOOD  DIAPHRAGM 

FOR 

EDISON 
Model  "C"  Speaker 


The  TRUETONE  WOOD  DIAPHRAGM 
is  furnished  complete  with  Link  and  Alum- 
inum Crosshead,  which  is  mechanically 
clamped  to  the  Diaphragm,  no  cement 
being  used. 

It  is  an  admitted  tact  that  tlie  art 
of  recording  sound  is  far  in  advance 
of  its  mechanical  reproduction. 

Ever>-  detail  of  sound  vibration  and  tone 
finesse  that  is  capable  of  being  recorded, 
is  reproduced  by  the  Truetone  Wood 
Diaphragm. 

Complete  directions  for  properly  mount- 
ing the  Diaphragm  in  the  Speaker  are 
furnished  with  each  Truetone  Wood 
Diaphragm. 

Price.  SOc.  eacti,  complete 


General  Phonograph  Supply  Co. 


?  WARREN  STREET,  NEW  YORK  CITY 

OtSCRIPTIVE  LITERATURE  .\ND   PRICES  SENT  ON  APPLICATION 

or  J 

The  Talking  Machine  World 

Vol.  4.   No.  5,  New  York,  May  15,  1908.  Price  Ten  Cents 


THE  "TALKER"  AS  AN  EDUCATOR. 

Editorial  Writers  in  the  Daily  Papers  Who 
First  Made  Light  of  the  Talking  Machine  Are 
Now  Commencing  to  Realize  the  Importance 
of  This  Machine — The  Structure  of  the  Great 
Symphonies  Is  Learned  and  a  Better  Under- 
standing of  Music  Made  Possible. 


The  educational  value  of  the  talking  machine, 
particularly  in  the  domain  of  music,  has  been  the 
subject  of  many  articles  in  The  Talking  Machine 
World  from  time  to  time.  Many  of  the  musical 
writers  in  the  daily  papers  who  first  made  light 
of  the  talking  machine  and  considered  it  a  toy 
rather  than  a  serious  factor  in  the  educational 
field,  are  now  seeing  the  light  of  reason  and  are 
doing  justice  to  the  talker. 

Truly  it  is  about  time.  Only  recently  the 
Portland  Oregonian,  in  the  course  of  a  very  well 
considered  editorial  on  the  musical  season  in 
that  city,  and  the  importance  of  an  increased 
appreciation  of  the  classical  composers,  had  this 
to  say: 

"Music  is  a  language  which  expresses  thought 
and  emotion.  Unless  one  knows  its  vocabulary 
and  syntax  he  is  as  much  at  a  loss  to  discern 
what  the  composer  is  driving  at  as  he  would  be 
listening  to  a  Greek  tragedy.  People  of  means 
who  own  musical  instruments  and  have  the  skill 
to  play  them  can,  to  a  degree,  overcome  this  diffi- 
culty. There  is  no  good  reason  why  they  should 
not  learn  the  language  of  music  as  they  do 
French  and  go  to  hear  recitals  with  full  under- 
standing of  what  is  said  by  the  singer  or  the 
violin  or  the  piano. 

"The  talking  machines  and  self-playing  pianos 
have  made  it  possible  for  music  to  make  a  genu- 
ine appeal  to  a  much  wider  audience  than  it 
could  a  generation  ago.  Say  what  one  will  about 
the  defects  of  these  instruments,  their  mechani- 
cal baldness,  their  lack  of  expression,  neverthe- 
less they  use  the  language  of  music  and  use  it 
correctly.  A  person  can,  with  a  talking  machine 
or  automatic  piano,  learn  the  structure  of 
Beethoven's  symphonies,  memorize  their  massive 
sentences,  gain  some  insight  into  the  master's 
thought,  and  therefore  prepare  himself  to  listen 
with  understanding  and  rational  enjoyment  to 
performances  such  as  the  Portland  Symphony 
Orchestra  or  the  Chicago  Symphony  Orchestra 
gives,  where  music  appears  not  as  a  mere  skele- 
ton of  rhythmic  phrases,  but  clothed  with  the 
beauty  of  passionate  life. 

"People  in  most  European  cities  of  a  hundred 
thousand  population  are  provided  with  oppor- 
tunities to  hear  good  music  at  public  expense. 
We  teach  our  children  to  read  English  and  cipher 
out  of  tlie  general  treasury;  we  even  make  an 
effort,  not  very  successful,  to  teach  them  to  ap- 
preciate Shakespeare  and  Milton.  But  thus  far 
we  have  not  thought  it  worth  while  to  elevate 
their  musical  taste  above  ragtime.  Has  the 
thought  ever  occurred  to  our  pedagogical  leaders 
that  it  is  just  as  ruinous  to  the  mind  to  dissipate 
with  bad  music  as  with  bad  literature?  Plato 
thought  it  was  worse.  We  have  probably  got 
beyond  that  strange  conception  of  art  in  general 
which  looks  upon  it  as  a  species  of  amusement. 
There  was  a  time  in  our  national  history  when 
we  thought  a  novel  was  a  book  designed  to  be 
read  when  a  man  was  too  weary  dollar  chasing 
to  use  his  mind,  or  when  a  woman  needed  a  little 
relaxation  after  the  ravages  of  bridge  wliist. 
The  theater  was  deemed  an  excellent  place  to 
study  anatomy,  and  music  was  created  by  Sebas- 
tian Bach  and  Wagner  to  lull  one  into  refresh- 
ing dreams.  What  amusement  is  there  in  read- 
ing such  a  novel  as  'The  Turn  of  the  Balance,' 
'The  Iron  Heel'  or  'Tess  of  the  d'Urbervilles'? 
Who  finds  himself  in  any  mood  for  slumber  after 
seeing  such  a  play  as  'Mrs.  Warren's  Profession' 
or  Hauptmann's  'Sunken  Bell'?  Is  there  any. 
thing  funny  about  i'Paradise  Lgst'  or  'Lear'? 


I 


"Art  is  a  serious  matter.  The  great  artists 
have  appealed  not  at  all  to  minds  jaded  and 
weary.  Their  creations  are  not  designed  to  be 
pastimes  for  the  frivolous  or  recreations  for  the 
exhausted  money  grabber.  They  call  upon  the 
intellect  for  its  keenest  insight  and  most  wake- 
ful energies.  To  go  to  a  concert  where  the 
'Messiah'  is  to  be  played  expecting  to  take  in 
the  music  without  any  effort  of  attention  is 
fatuous.  One  who  does  so  may  make  believe 
that  he  has  understood  and  enjoyed  the  mighty 
thoughts  of  the  great  oratorio,  but  his  pretense 
will  be  just  as  silly  as  if  he  should  sit  down  and 
pretend  to  enjoy  Virgil  without  first  learning 
Latin. 

'.'Music  is  among  the  tilings  which  make  life 
worth  living,  just  as  pictures  are,  and  noble 
architecture.  By  proper  education  it  would  be 
as  easy  to  teach  the  public  to  understand  and 
enjoy  good  music  as  it  is  to  create  the  taste  for 
good  books.  Silly  songs  are  as  demoralizing  as 
silly  stories.  People  shake  their  heads  after  a 
concert  where  Wagner  has  been  played  or  Schu- 
mann, and  say,  'Very  fine,  no  doubt,  but  it  was 
above  me.'  They  are  mistaken.  It  was  not 
above  them.  They  were  listening  to  a  language 
which  they  had  never  taken  pains  to  learn.  That 
was  the  whole  of  the  difficulty.  When  we  have 
mastered  municipal  housekeeping  somewhat  bet- 
ter we  shall  probably  perceive  the  utility  of 
bringing  the  civilizing  power  of  great  music  to 
bear  upon  the  public,  and  shall  find  means  to 
pay  for  it  by  what  we  can  save  from  the  claws 
of  the  grafters." 

SOMETHING  WORTH  "TRYING." 

A ,  Few  Pointers  Succinctly  Put  Which  are 
Worth  Consideration  by  Salesmen  and  Deal- 
ers Alike — Why  the  Slogan  Should  be 
"Try  It." 

It  is  as  easy  to  sell  a  good  article  as  a  poor 
one — try  it.  Enthusiasm  is  one  of  the  most  con- 
tagious things  in  this  world;  be  reasonably  en- 
thusiastic about  your  goods  and  it  will  bring 
results  sooner  or  later — try  it. 

Know  your  goods  and  know  them  thoroughly 
— try  to  be  an  authority  on  your  line.  The  sales- 
man who  knows  his  goods,  how  to  talk  them, 
when  to  talk  them,  and  to  whom  to  talk  them, 
will  surely  sell  goods — and  high-priced,  profit- 
bearing  goods,  too — try  it. 

Convince  your  customer  that  you  are  trying 
to  serve  his  interest  as  well  as  your  employer's 
— it  makes  a  favorable  and  lasting  impression, 
and  your  customer  looks  upon  you  as  his  friend 
— try  it. 

Avoid  misrepresentation;  sell  an  article  for 
just  what  it  is — no  more,  no  less.  Sales  made 
any  other  way  are  not  well  made;  they  don't  pay 
either  you  or  your  employer.  If  you  cannot 
make  a  sale  on  honest  business  principles — don't 
make  it. 

Don't  lose  interest  in  your  customer  after  he 
has  purchased;  make  it  your  personal  business 
to  see  that  goods  have  been  delivered  in  good 
condition  and  customer  perfectly  satisfied.  This 
may  take  part  of  your  noon  hour,  or  perhaps  a 
few  moments  during  the  evening — but  in  either 
case  it  is  time  well  spent.  It  frequently  gives 
you  an  opportunity  to  suggest  other  purchases, 
something  the  customer  may  have  forgotten  or 
overlooked;  if  not,  your  customer  will  appre- 
ciate such  attention  and  when  they  want  more 
goods  they  will  surely  come  to  you — try  it. 

Remember  that  it  is  better  to  sell  to  one  cus- 
tomer twice  than  to  two  customers  once — try  it. 

Be  pleasant  at  all  times,  smile,  look  your  cus- 
tomer (and  everyone  else)  straight  in  the  eye 
and  smile — always  smile — it  is  a  good  tonic,  both 
for  you  and  those  with  whom  you  come  in  con- 
tact— try  it. 

Remember  that  your  every  word  and  action 
(out  of  the  store      weU  ^5  in  it)  i§  an  adver- 


tisement for  or  against  your  employer.  See  to 
it  that  every  move  is  favorable — ^try  it. 

Remember  that  your  employer's  success  is  your 
success;  by  helping  his  interests,  you  help  your 
own — try  it. 

If  one  of  these  thoughts  appeals  to  your  judg- 
ment as  good  or  practical,  don't  simply  say,  or 
think  so — but  try  it.  Look  them  over  again  and 
see  if  there  is  not  at  least  one  which  can  be  put 
into  practice  to-day,  now — try  it. 


POULSEN'S  WIRELESS  TELEPHONY. 

The  Inventor  of  the  Telegraphone  Discusses  His 
Latest  Invention  in  an  Interesting  Lecture 
Before  the  British  Institution  of  London. 


Vladimir  Poulsen,  the  inventor  of  the  telegra- 
phone (a  talking  machine  which  has  been  pre- 
viously referred  to  in  The  World),  and  whose 
system  of  wireless  telephony  has  been  widely 
discussed,  delivered  a  lecture  recently  before  the 
British  Institution  in  London,  in  which  he  ex- 
plained the  principles  of  his  new  wireless  tele- 
phone invention.  After  detailing  how  he  had 
succeeded  in  carrying  the  human  voice  through 
the  air  a  distance  of  about  200  miles,  that  is  to 
say,  between  Copenhagen  and  Berlin,  Mr.  Poul- 
sen went  on  to  say: 

"The  essence  of  my  discovery  is  its  simplicity, 
and  it  resulted  from  another  discovery  I  made 
several  years  ago  that  the  rapid  passage  of  elec- 
tricity to  and  fro  produces  an  effect  known  as 
the  'singing  arc'  This  singing,  I  found,  pro- 
duced notes  too  low  for  the  ear  to  hear  and 
some  that  were  too  high  to  be  understood;  so, 
in  order  to  make  the  notes  understandable,  I  ar- 
ranged an  apparatus  consisting  of  coils  of  wire, 
joined  in  a  series  to  a  condenser  with  leads  to 
the  source  of  the  current,  joined  by  two  carbons 
in  parallel. 

"I  found  that  the  current  flowed  rapidly  in  the 
arc  between  the  carbons,  oscillating  to  and  fro, 
and  that  the  oscillation  was  enormously  im- 
proved by  occupying  the  interval  between  the 
carbons  with  hydrogen  gas.  This  resulted  in 
continuous,  undamped  waves  which  can  easily 
be  tuned  to  any  desired  pitch,  so  that  they  will 
only  influence  those  instruments  which  are  ar- 
ranged to  correspond  with  the  sending  instru- 
ment." 

Coming  to  the  pure  telephone  and  efforts  to 
establish  wireless  communication,  Mr.  Poulsen 
said  that  the  waves  that  Bell  had  harnessed  by 
the  use  of  mirrors  had  proved  to  be  without 
value,  but  with  the  undamped  waves,  each  ex- 
actly like  its  predecessor,  the  problem  had  been 
solved.  These  regular  waves  transmitted  sound 
perfectly,  and  by  means  of  them  it  had  been 
possible  to  telephone  a  tune,  without  wires,  290 
miles,  and  to  make  a  human  voice  recognizable 
at  a  receiving  station  170  miles  away  from  the 
person  speaking. 

At  the  conclusion  of  Mr.  Poulsen's  lecture  a 
messenger  from  Queen  Alexandra  obtained  a 
copy  of  his  remarks  for  her  Majesty's  perusal. 
Later  the  Queen  sent  Mr.  Poulsen  a  congratula- 
tory letter. 


E.  F.  DROOP  &  SON  ENTERTAIN. 

The  E.  F.  Droop  &  Sons  Co.,  Washington, 
D.  C,  created  quite  a  sensation  during  the  an- 
nual convention  of  the  Daughters  of  the  Ameri- 
can Revolution  in  that  city,  recently,  by  giving 
daily  concerts  in  their  new  Victor  hall.  The 
Auxetophone  and  Victor  Victrola  were  used  to 
great  advantage  at  the  concerts  in  playing  rec- 
ords by  Tetrazzini,  Caruso  and  other  operatic 
stars.  Droop  &  Sons  Co.  also  made  a  hit  during 
the  week  the  Metropolitan  Opera  Co.  was  in  the 
city  by  giving  a  series  of  Victor  concerts,  using 
records  made  by  artists  appearing  with  the  opera 
cpjnpany.   All  t-heir  cpjicerts  paclj  the  }iall, 


4 


THE  TALKING  MACHINE  WORLD. 


NEWS  FROM  SOUTHERN  CALIFORNIA. 

Visit  of  Fleet  Brings  Crowds  to  Los  Angeles — 
Advertising  Evolved  for  Occasion — "Uncle 
Josli"'  Stewart  Souvenirs — Victrolas  Selling 
Well  at  Sherman,  Clay's — Riverside's  Excit- 
ing Time — Holdgate  of  Reno  Sells — Visitor 
from  Ensenada. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  May  1,  1908. 

The  greatest  interest  of  the  general  public 
centers  on  the  Atlantic  squadron,  which  received 
a  royal  welcome.  The  entertainment  of  the  offi- 
cers and  men  is  on  a  stupendous  scale,  and 
everyone  is  doing  his  best  to  make  their  stay  a 
pleasant  one.  Business  is  as  usual,  with  pros- 
pects of  a  steady  increase  owing  to  the  large 
number  of  visitors  from  outside  towns  and 
cities  who  are  here  during  "Fleet  week."  Sev- 
eral novel  and  clever  features  for  advertising 
have  been  introduced,  among  them  being  that 
of  a  large  dancing  academy,  which  has  built  on 
one  side  of  its  hall  a  large  battleship  on  which 
the  orchestra  is  seated;  to  the  right  are  the  forts 
of  San  Francisco,  and  on  the  left  a  submarine 
boat  just  coming  to  the  surface  in  front  of  the 
Japanese  forts  with  a  Victor  on  its  back.  On 
one  of  the  guns  of  the  Japanese  forts  is  the 
Victor  dog  with  a  white  flag  of  truce,  which  rep- 
resents "his  master's  voice." 

P.  Prosser,  proprietor  of  the  Standard  Phono- 
graph Co.,  reports  the  theft  of  a  gold-plated 
Edison  "Triumph,"  No.  58359,  from  his  store  one 
night  last  week. 

"Uncle  Josh"  Stewart,  together  with  Mrs. 
Stewart,  have  been  filling  a  week's  engagement 
at  one  of  the  local  theaters.  He  happened  into 
the  Southern  California  Music  Co.'s  store  and 
related  some  of  the  experiences  of  a  record 
maker.  His  conversation  was  very  interesting 
and  instructive  as  to  how  records  are  made.  He 
was  induced  by  one  of  the  local  dealers  to  make 
a  record,  which  is  a  verj-  interesting  one,  being 
entirely  new. 

The  fine  new  samples  of  the  May  Victor  rec- 
ords have  been  received  by  Sherman,  Clay  & 
Co.,  among  which  are  some  of  the  finest  selec- 
tions ever  listed,  and  which  will  be  in  great  de- 
mand. The  great  Lucia  Sextet  is  alone  one  of 
the  greatest  and  finest  works  of  the  talking  ma- 
chine art.  The  dealers  are  well  pleased  with  this 
addition  to  the  Victor  catalog. 

Sherman,  Clay  &  Co.  have  received  a  shipment 
of  Victrolas  in  both  XX  and  XIV  styles.  The 
new  XX  is  greatly  admired  and  will  find  ready 
sale  to  people  who  want  the  best. 

Edw.  Borgum,  traveling  representative  of  the 
Southern  California  Music  Co.,  has  returned  from 
a  month  in  Arizona  and  New  Mexico,  where  he 
finds  great  prospects  for  future  business. 

The  Columbia  Phonograph  Co.  are  presenting 
their  patrons  with  the  handsome  new  advance 
list  of  Fonotipia  grand  opera  records  of  the  great 
artists,  such  as  Bonci,  Bassi,  Zenatello,  Didur, 
Stracciari,  Russ,  Barrientos,  Sammarco,  Pacini, 
and  Kubelik.  Great  public  interest  is  shown  in 
these  new  records  of  voices  never  heard  in  these 
parts,  especially  in  those  of  the  great  Bonci. 

Riverside  has  had  a  very  exciting  time  which 
in  many  ways  proved  serious.  On  April  16,  early 
in  the  afternoon,  there  was  a  terrific  explosion 
of  a  large  gasoline  tank  at  the  Standard  Oil 
Co.'s  yard,  which  was  followed  by  a  very  hot 
fire.  The  Sells-Floto  Circus  tents  were  pitched 
not  far  away,  and  when  the  animals  heard  the 
noise  and  excitement  they  caused  a  stampede. 
The  elephants  broke  loose  and  ran  about  through 
the  city,  doing  great  damage  to  property  in 
general,  killing  one  woman  and  also  two  horses. 
The  heaviest  property  loss  was  to  the  Riverside 
Music  Co.  Here  the  animal  "Snyder,"  the  larg- 
est of  the  herd,  wrecked  a  $200  plate  glass  win- 
dow and  a  piano  and  talking  machine  room  to 
the  amount  of  $100  or  more.  Many  other  queer 
things  were  experienced  by  people  who  risked 
their  lives  to  watch  them. 

A.  L.  Holgate,  a  prominent  talking  machine 
man  of  Southern  California,  has  sold  out  his  in- 
terestB  in  Reno,  Nev.,  where  he  had  built  up  an 
excellent  business  with  Victor  and  Edison  goods. 


The  health  of  his  wife  and  family  depended  on 
his  leaving,  and  he  is  considering  a  location  in 
or  near  Los  Angeles,  to  open  a  new  store. 

C.  R.  Ptacnik,  from  Ensenada,  Lower  Cali- 
fornia, has  paid  this  city  a  visit  in  the  interests 
of  his  talking  machine  store.  He  had  the  pleas- 
ure of  sailing  from  Ensenada  to  San  Diego  with 
the  battleship  fleet,  and  says  it  was  an  experi- 
ence he  will  never  forget. 


CULTIVATING  BRAZILIAN  TRADE. 

Splendid  Opportunities  for  Business  Long  Ne- 
glected Now  Being  TaVcen  Advantage  of. 


At  least  one  group  of  American  manufacturers 
are  determined  to  get  a  strong  foothold  in  South 
America  and  endeavor  to  take  the  trade  from 
the  Europeans,  and  they  are  the  talking  machine 
manufacturers.  A  systematic  study  of  the  cost 
of  records  desired  is  being  made  by  the  different 
companies,  and  in  a  short  time  an  enormous 
quantity  of  records  of  Spanish  and  Parisian 
dances  and  songs,  as  well  as  the  most  popular 
Brazilian  music,  will  be  shipped  to  Brazil,  where 
it  is  planned  to  begin  the  campaign. 

Regarding  the  sudden  interest  manifested  in 
the  South  American  field,  a  recent  consular  trade 
report  contained  the  following  item:  "American 
phonograph  companies  have  apparently  waked  up 
to  a  realization  that  they  were  losing  much  good 
business  in  Brazil.  For  three  years  European 
manufacturers  of  phonographs  have  had  Bra- 
zilian records  on  the  market.  They  sent  experts 
here  to  take  records  from  Brazilian  artists  in 
various  musical  lines,  and  the  result  was  that 
they  sold  not  only  most  of  the  records,  but  a 
majority  of  the  machines.  However,  American 
companies  will  no  doubt  regain  their  prestige 
now  that  they  have  come  down  here  with  that 
intention.  One  of  the  largest  manufacturers  has 
just  completed  a  preliminary  period  of  work  in 
making  Brazilian  records,  the  originals  in  wax 
being  returned  to  New  York  for  duplication.  An- 
other company  has  experts  at  work  here  now 
and  expects  in  two  or  three  months  to  have  hun- 
dreds of  Brazilian  records  on  the  market.  The 
latter  company  has  contracted  with  an  American 
doing  business  here  for  the  agency  in  Southern 
Brazil  with  the  expectation  of  doing  ?60,000 
worth  of  business  the  first  year,  and  there  is  no 
reason  why  they  should  not  realize  their  expec- 
tations." 


WHEN  TO  STOP  ADVERTISING. 

When  buyers  forget  to  forget — when  competi- 
tion ceases  to  compete;  when  every  actual  and 


prospective  customer  has  been  convinced  that 
your  product  is  the  best  of  its  kind  and  nothing 
better  can  be  produced,  then,  and  only  then, 
will  it  be  safe  to  get  along  v.'ithout  advertising. 


BIRD  SONGS  IN  PHONOGRAPHS. 


Englishman  Tells  Piiilac'elphia  Ornithologists  of 
Attempts  to  Produce  Sweet  Notes. 


(Special  to  The  Talking  Machine  World.) 

Philadelphia,  Pa.,  May  2,  19U8. 

The  sweet  notes  of  the  nightingale  will  soon 
be  taken  on  phonographic  records  and  heard  in 
Philadelphia  if  the  pet  aspiration  of  Richard 
Kearton,  one  of  England's  most  prominent  orni- 
thologists, develops  into  an  achievement.  Mr. 
Kearton  appeared  before  Philadelphia  lovers  of 
birds  a  couple  of  days  ago,  exhibiting  in  Wither- 
spoon  Hall  a  series  of  moving  pictures  of  Eng- 
lish birds.  President  Roosevelt  saw  the  pictures 
in  the  White  House  several  days  ago,  and  ad- 
judged them  genuine  studies  from  nature. 

Mr.  Kearton  said  he  had  made  one  attempt  to 
record  a  nightingale's  notes,  but  that  it  had 
failed  because  the  songster  heard  the  hum  of  the 
machine  and  stopped  its  flow  of  melody  to  listen. 
Since  that  time  Mr.  Kearton  has  nearly  perfected 
a  scheme  whereby  the  bird  will  be  unable  to 
hear  the  scratch  of  the  needle  on  the  wax  roll. 


AN  EFFECTIVE  COLUIOIA  WINDOW. 


(Special  to  The  Talking  Machine  World.) 

Louisville,  Ky.,  May  6,  1908. 

Morris  Silverstein,  manager  of  the  Coliimbia 
Phonograph  Co.'s  establishment  in  this  city,  is 
a  great  believer  in  artistic  window  display,  and 
has  been  highly  complimented  for  his  skill  in 
this  direction  by  prominent  authorities.  One  of 
his  recent  displays  consisted  of  a  full-size  grand- 
father's clock  made  entirely  of  records — face, 
weights,  columns,  etc.,  are  all  records.  It  is  cer- 
tainly a  marvel  of  ingenuity,  and  crowds  are 
flocking  to  the  store  to  see  it.  Mr.  Silverstein's 
friends,  and  that  means  everybody,  are  congratu- 
lating him  on  this  pretty  piece  of  work. 

Besides  the  clock,  he  has  two  BQ  and  two  BO 
machines  in  the  window.  Two  storks  are  sus- 
pended by  black  cords,  from  the  top  of  the  win- 
dow, and  in  the  stork's  mouth  is  a  ribbon  at- 
tached to  one  of  these  machines.  On  the  ma- 
chines appear  a  card  which  reads,  "A  new  in- 
crease in  the  Columbia  family,  BQ  and  BO 
Graphophone.  Come  in  and  have  them  talk  to 
you." 


ATT  E  N  T I O  N  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

EDISOIN  RHOIVOGRAPHS 
AiND   VICTOR  MACHIINES 

OINE    SMIPMEIVTr-OINE  EXPRESSAQE 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREMOIVT    ST.,    BOSTON,  MASS. 

Distributors  of  EDISON  and  VICTOR  Eastern  Agents  for  HERZOG  DISK  and 

MACHINES,  Records  and  all  Supplies  CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


5 


f 


Vital  facts 
In  the  Victor  business 

The  Victor  is  a  perfect  musical  instrument. 

Only  on  the  Victor  can  the  world's  greatest  artists  and  the  most  popular  entertainers  be 
heard.  -  . 

These  facts  are  the  backbone  of  Victor  supremacy  and  Victor  success. 

And  the  dealer  who  constantly  emphasizes  them  is  the  dealer  who  puts  his  business  on 
a  higher  level,  and  makes  the  most  money  selling  the  Victor  and  Victor  Records. 

Are  you  taking  full  advantage  of  these  vital  facts  to  increase  your  prestige  and  your 
profit? 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  needles  on  Victor  Records. 

t 

BE    READY    FOR   YOUR  CUSTOMERS 

MR.  DEALER  :  Our  special  advertising  campaign  in  leading  newspapers  throughout  the  country 
has  everywhere  increased  the  demand  for  Victor  Records.  By  placing  a  standing  monthly  order  with 
your  distributor  for  all  the  new"  Victor  Records  you  will  be  in  a  position  to  meet  the  every  want  of  every 
customer. 


Full  information  can  be  obtained  from  the  following  Victor  dealers: 


Albany,  N.Y  Finch  &  Hahn. 

AHoona,  P»  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Alexander-Elyea  Co. 

Phillips  &  Crew  Co. 
Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  AIa....E.  E.  Forbes  Piano  Co. 
Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  O  The  Klein  &  Heffelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Rudolph  Wurlitzer  Co. 

The  Talking  Machine  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus.  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 

Des  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque.  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  BassetL 


El  Paso.  Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind  C.  Koehring  &  Bro. 

Jacksonville,  Fla  Alexander-Elyea  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  C». 

Schmelzer  Arms  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Los  Angeles,  Cal  Sherman,  Clay  &  Co. 

Memphis,  Tenn  E.  E.  Forbes  Piano  Co. 

0.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis,  Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.J  Price  Phono.  Co. 

Newark,  0  Ball-Fintze  Co. 

New  Haven,  Conn. ..  .Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
New  York,  N.  Y  Blackman  Talking  Machine  Co. 

Sol  Bloom,  Inc. 

C.  Bruno  &  Son,  Inc. 

1.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Chas.  H.  Ditson  ft  Co. 
The  Jaoot  Music  Box  Co. 
Landay  Brothers,  Inc. 
The  Regina  Co. 
SUnley  &  Pearsall. 
Benj.  Switk^. 

Victor  Distributing  k  Export  Co. 


Omaha,  Neb  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 
Peoria,  III  Chas.  C.  Adams  &  Co. 

Philadelphia,  Pa  J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Louis  Buehn  &  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  Pittsburg  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 
„     .     .  Standard  Talking  Machine  Co. 

Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  *  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

R  Chester,  N.V  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah.  .Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  &  Leete. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Eiler's  Piano  House. 

Sherman-Clay  &  Co. 
St.LLouis.  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Currier  Co. 
Washington.  D.C  .John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


J 


6 


THE  TALKING  MACHINE  WORLD. 


SENDING  THE  SINGER'S  VOICE  A  THOUSAND  MILES 


John    Noll,   a   Clever  Young   New   Yorker,  Has 
Wonderful  as  Edouard  Berlin's  Invention 


Quite  the  mo;t  astonishing  of  recent  inventions 
is  that  which  makes  it  possible  to  send  a 
speaker's  or  singer's  voice  and  a  photograph  of 
the  person  a  thousand,  two  thousand  or  three 
thousand  miles  away,  and  reproduce  both  the 
image  and  voice  in  a  distant  city  within  twenty 
minutes. 

By  means  of  a  little  piece  of  mechanism,  an 
electric  valve,  no  larger  than  a  watch,  a  person's 
voice  may  be  picked  up,  hurled  a  thousand  miles 
and  reproduced  in  hundreds  of  places  simultane- 
ously as  loud  and  distinct — in  fact,  even  more 
distinctly — than  it  sounds  when  coming  directly 
from  the  speaker  or  singer. 

This  opens  up  no  end  of  interesting  prospects. 
For  instance,  Geraldine  Farrar,  the  famous  opera 
singer,  when  giving  one  of  her  performances  of 
"Madame  Butterfly"  in  New  York  could  be  seen 
and  heard  at  the  same  time  in  Philadelphia, 
Baltimore,  Washington,  Boston,  Chicago,  Denver, 
San  Francisco  and  Los  Angeles,  or  even  in  the 
Philippines. 

Or  the  nominating  speeches  at  the  national 
conventions  of  the  Independence  League  and  Re- 
publican party  at  Chicago,  and  of  the  Democratic 
convention  at  Denver  this  coming  summer  may 
be  reproduced  simultaneously  in  every  large  city 
throughout  the  United  States. 

These  speeches  and  images  vibrating  at  the 
ends  of  electric  wires  may  even  be  picked  up  by 
the  wireless  stations  and  flashed  far  out  over  the 
sea — in  fact,  all  around  the  world  and  to  ships  on 
all  the  oceans. 

This  seems  almost  incredible,  yet  two  devices 
lately  invented  make  these  things  entirely  prac- 
tical. It  was  only  last  month,  and.  in  fact,  within 
the  past  foitnight,  that  John  Noll,  under  the 
patronage,  suggestions  and  assistance  of  Dr. 
'^''illiam  T.  Jenkins,  former  health  officer  of  the 
port  of  New  York,  got  his  invention,  the  telelec- 
trophone,  into  working  order. 

By  one  of  those  coincidences  that  so  often  hap- 
pen when  some  great  scientific  discovery  is 
pending,  an  eminent  Frenchman,  Edouard  Belin, 
invented  an  apparatus  which  completely  solves 
the  sending  of  photographic  images  by  telegraph 
to  great  distances. 

Here  is  where  the  Frenchman's  timely  inven- 
tion comes  in  to  make  a  complete  reproduction 
of  both  voice,  person  and  scenery  simultaneously 
in  far  distant  places. 

The  telharmonic  system  already  sends  instru- 


Given  Us  a  Most  Astonishing  Invention — As 
to  Send  Photographic  Images  by  Telegraph. 

mental  music  to  a  distance,  but  it  is  by  a  very 
complicated  and  expensive  process.  It  is  also 
possible  to  hear  a  speaker's  or  singer's  voice  over 
long  distances  by  holding  a  telephone  receiver 
to  the  ear.  But  the  telelectrophone  does  away 
with  this  inconvenience  and  vastly  broadens  the 
scope  of  long-distance  transmission. 

An  audience  may  be  sitting  in  a  large  hall  or 
theater  and  without  any  effort  or  straining  of 
the  ear  hear  a  speaker  a  thousand  or  more  miles 
away  more  distinctly  than  if  he  were  on  the  plat- 
form in  front  of  them. 

For  the  horns  from  which  the  voice  proceeds 
will  be  distributed  all  about  the  room,  so  that 
there  will  be  not  simply  one  voice,  but  a  dozen 
or  twenty  voices  all  talking  in  unison,  sounding 
like  one  powerful  voice. 

The  possibilities  of  such  an  invention  are  al- 
most unlimited.  At  a  fashionable  function  the 
novelty  may  be  introduced  of  Calve's  voice  com- 
ing out  of  the  petals  of  an  artificial  flower  in  the 
conservatory.  Caruso's  high  tenor  notes  may  be 
heard  piping  from  a  bush,  and  other  operatic 
favorites  may  warble  in  concert  from  the  arc 
lights. 

Or  it  may  be  possible  in  the  not  distant  future 
for  anyone  who  has  a  telephone  in  his  home  to 
have  a  telelectrophone  attachment  added  to  it, 
and  by  turning  on  a  switch  in  the  evening  hear 
the  opera,  a  lecture,  a  political  speech  or  what- 
ever happens  to  be  the  chief  attraction  in  the 
city  that  evening,  or  some  great  performance  in 
a  remote  city. 

But  the  most  striking  and  marvelous  effects 
will  be  seen  when  both  the  telelectrophone  and 
long-distance  photography  are  used  together,  re- 
producing both  voice  and  image  so  as  to  make 
it  seem  as  if  the  person  were  really  on  the  stage 
before  the  audience. 

The  best  results  in  voice  transmission  will 
naturally  be  secured  by  using  copper  wire  in 
transmission,  so  that  the  application  of  this  in- 
vention is  most  easily  done  by  connection  with 
the  present  telephone  circuits.  These  circuits, 
however,  practically  link  together  all  the  great 
cities  of  this  country  and  Europe,  so  that  there 
would  seem  to  be  no  practical  difficulty  in  put- 
ting the  invention  into  operation  all  over  the 
two  continents. 

The  inventor  says  that  by  this  system  the  voice 
could  be  sent  by  wireless,  while  the  cable  is 
carrying  the  photographic  images.    In  this  way 


an  opera  in  New  York  or  a  political  convention 
in  Chicago  could  be  reproduced  in  Manila,  great- 
ly to  the  edification  and  enlightenment  of  Uncle 
Sam's  Filipino  subjects. 

Travelers  going  to  and  from  Europe  may  also 
soon  hope  to  hear  political  speeches  and  first 
performances  of  operas  in  New  York.  In  fact, 
an  American  prima  donna  giving  a  first  perform- 
ance in  New  York  might  be  seen  and  heard  in 
London,  Paris  and  Berlin  the  same  evening. 

The  only  difficulty  might  be  the  difference  in 
time,  London  being  five  houre  earlier  than  New 
York,  and  Berlin  six  hours,  so  that  the  begin- 
ning of  a  performance  in  New  York  at  eight 
would  mean  one  o'clock  next  morning  in  London. 
But  that  inconvenience  could  easily  be  overcome 
by  making  it  a  matinee  performance  in  New 
York.  This  would  make  it  a  noon  function  in 
San  Francisco,  an  early  evening  affair  in  Euro- 
pean cities,  while  the  poor  Filipinos  would  have 
to  either  sit  up  till  about  4  o'clock  in  the  morn- 
ing or  get  up  at  that  hour  in  order  to  take  in 
the  entertainment. 

At  the  present  time  the  greatest  activity  is 
going  on  at  the  Jenkins-Noll  offices  and  labora- 
tor}',  at  No.  109  Broad  street,  to  construct  the 
necessary  apparatus  to  launch  the  invention  on 
a  world-wide  scale. 

A  previous  invention  to  send  photographic  por- 
traits by  telegraph  was  made  several  years  ago 
by  Arthur  Korn,  of  Munich.  But  in  that  case 
the  image  received  was  disfigured  by  curious 
checkered  markings.  M.  Belin's  apparatus  trans- 
mits a  perfectly  clear  photograph. 

It  remained  for  American  inventive  genius  and 
adaptiveness  to  come  forward  at  exactly  the 
psychological  moment  with  the  one  thing  needed 
to  give  dramatic  effect  to  a  scientific  discovery 
by  reproducing  the  voice  in  connection  with  the 
image  at  far  distant  places. 

John  Noll  is  a  smooth-faced  young  man  of 
twenty-seven.  For  ten  years  he  was  in  the  em- 
ploy of  the  Bell  Telephone  Co.,  but  for  the  past 
year  he  has  been  doing  experimental  work.  Even 
before  that  he  had  been  working  on  an  idea 
quite  different  from  his  recent  invention,  but 
which  really  led  up  to  it.  His  first  effort  was  to 
make  a  machine  to  cure  deafness.  He  worked 
on  a  device  to  create  by  electrical  vibration  a 
pleasant  stimulus  to  the  ear  and  break  up  the 
deadlock  of  the  small  bones  which  produces  deaf- 
ness. To  do  this  he  made  a  sort  of  artificial 
electrical  ear,  but  for  lack  of  time  and  money 
the  thing  lay  dormant  for  a  long  time. 

Mr.  Noll  took  his  idea  to  Dr.  Jenkins.  In  dis- 
cussing it  a  broader  idea  occurred  to  them  that 
this  little  electrical  toy  might  be  turned  to  far 
greater  account  than  as  a  mere  medical  instru- 
ment. Young  Noll  set  to  work  and  made  an 
electric  valve  which  would  reproduce  sound 
vibrations  over  wires  to  long  distances.  What 
the  talking  machine  horn  does  by  direct  contact 
with  a  disc  this  little  electrical  wonder  will  do 
at  the  end  of  a  wire  a  thousand  miles  away,  says 
a  writer  in  the  New  York  American. 

Almost  equally  marvelous  is  the  method  by 
which  the  person's  image  may  be  transmitted 
clearly  and  distinctly  by  telegraph  to  any  dis- 
tance. The  first  thing  is  to  throw  a  strong  lime- 
light or  electric  light  upon  the  person  and  the 
surrounding  scenery  which  it  is  desired  to  re- 
produce. The  photograph  which  is  made  is 
printed  on  carbon  paper  in  strong  relief.  The 
black  shades  are  represented  by  a  heavy  layer 
of  material,  and  the  lighter  tones  by  less  until 
white  is  nothing  but  smooth  white  paper. 

The  photograph  is  wound  around  a  cylinder, 
which  as  it  revolves  touches  a  screen  and  im- 
parts to  it  a  series  of  vibrations  representing  the 
irregularities  on  the  surface  of  the  picture.  The 
screen  transmits  these  vibrations  to  a  rheostat. 
This  in  turn  modifies  an  electric  current  accord- 
ing to  the  vibrations.  The  current  thus  affected 
puts  in  action  a  little  mirror  at  the  end  of  the 
line,  which  oscillates  before  a  black  chamber 
liierced  by  a  hole.  In  this  black  space  a  cylinder 
covered  with  sensitive  paper  revolves,  and  the 
rays  from  the  mirror  reproduce  on  it  the  orig- 
inal picture.  An  ordinary  stereopticon  can  then 
be  used  to  throw  it  on  a  screen.  The  process  of 
majv|ng  and  ti'ftnsniitting  takes  twenty  niinutes, 


We  also  manufacture  a  complete  line  of  SHEET  and  PIANO- 
PLAYER  ROLL  MUSIC  CABINETS 
and  BENCHES 


CJtTCHV   DESIGNS  HIGH-GRJtDE  QUJtLITY 

QUICK'-ACTIOM  PRICES 

Cadillac  Cabinet  Company,  Detroit 


f  ™  RECORD  CABINETS 

That  Speak  for  Themselves 

OUR    CATALOG    will    convince   you    that  in 

Cylinder  and  Disk  Cabinets 

WE   SET   THE  PACE 


The  tALl^lNG  MACHINE  WORLI). 


New  Victor  Records  for  June 

No  other  records  sell  so  easily,  pay  such  liberal  profits,  make  so  many  friends,  or 
help  your  business  so  much  as  Victor  Records.  They  have  that  magnificent  true-to- 
life  musical  tone-quality  that  everybody  wants — and  the  only  way  that  people  can  get 
it  is  by  buying  Victor  Records. 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


No. 

5395 


5339 


53S0 


8-Incli  35  cents 


"Darkies*  Spring  Song"  March. 

Artliur  Pryor's  Band 

Under  Any  Old  Flag  at  All  (from  "The  Talk 
of  New  York")  Billy  Murray 

Victor  Minstrels,  No.  10  (Introducing  "Bye 
Bye,  My  Sailor  Boy"  and  "Good-bye,  Honey, 
Goud-bye"  Victor  Minstrel  Company 


5406    Thim  Were  the  Happy  Days. 


Irish  Specialty. 
Steve  Porter 


10-Inch  60  cents 

5429  Kentucky  Kut  Ups.   March  and  Two-Step. 

Arthur  Pryor's  Band 

5430  Ruy  Bias  Overture  Arthur  Pryor's  Band 

5453  Medley  of  Harry  Lauder  Songs. 

Victor  Orchestra  (W.  B.  Rogers,  Conductor) 

5445  "A  Waltz  Dream."  Selection. 

Victor  Orchestra  (W.  B.  Rogers,  Conductor) 

5436  Gypsy  Airs  (Ziegeunerweisen).  Part  II.  Violin 

Solo  (Orchestra  Accompaniment). 

Howard  Rattay 

5438   American  Cakewalk.  Accordion  Solo. 

John  J.  Ivimmel 

5450   True  Heart  (March  Ballad). .  .Albert  Campbell 

5431  Irish  Love  Song  Percy  Hemus 

5454  The  Laughing  Spectator.    Irish  Specialty. 

Steve  Porter 

5437  Love  Me  and  the  World  Is  Mine. 

Harry  Macdonough  and  Haydn  Quartet 

5448    When  It's  Moonhght  on  the  Prairie. 

Harry  Macdonough  and  Haydn  Quartet 

5446  Kiss  Duet  (Sweetest  Maid  of  All).   From  "A 

Waltz  Dream." 

Miss  Stevenson  and  Mr.  Macdonough 


5451  Santiago  Flynn  (An  Irish  Mexican  Episode). 
Descriptive  Specialty. 

Miss  Jones  and  Mr.  Spencer 

5456  Cat  Duet  (When  the  Song  of  Love  is  Heard). 
From  "A  Waltz  Dream." 

Miss  Jones  and  Mr.  Murray 

5455    Smarty  Miss  Jones  and  Mr.  Murray 

5449  Victor  Minstrels,  No.  11.  (Introducing  "Make 
a  Lot  of  Noise"  and  "Every  Day  She 
Wanted  Something  Else.") 

Victor  Minstrel  Company 

5440    Big  Chief  Smoke  Billy  Murray 

5433  Bon  Bon  Buddy  (from  "Bandanna  Land"). 

Billy  Murray 

5439    All  She  Wants  from  the  Iceman  is  Ice. 

Miss  Jones 

5434  A  Mighty  Fortress  (Luther  Hymn,  "Ein  Feste 

Burg) )  Trinity  Choir 

5432    Way  Back  Collins  and  Harlan 

5447    Summertime  Haydn  Quartet 

5435  Krausmeyer's  Birthday  Party.    Descriptive  Spe- 

cialty Spencer  and  Mozarto 


12-lncb-$i.00 

31702    Genee  Waltzes  (from  "The  Soul  Kiss"). 

Victor  Dance  Orchestra 

31701    Gypsy  Airs  (Zigeunerweisen).    Part  I.  Violin 
Solo  (Orcliestra  Accompaniment). 

Howard  Rattay 


New  Victor  Red  Seal  Records 

Enrico  Carnso,  Tenor 

7017  Rigoletto  (Verdi).  La  Donna  e  Mobile  (Woman 
Is  Fickle).  10-inch,  with  Orchestra,  $3.  In 
Italian. 


87018  Rigoletto  (Verdi).  Questo  o  Quella  ("'Mid  the 
Fair  Throng").  10-inch,  with  Orchestra,  $2. 
In  Italian. 

88120  Lolita  (Buzzi-Peccia).    Spanish  Serenade.  12- 

inch,  with  Orchestra,  $3.   In  Spanish. 

88121  Trovatore    (Verdi).    Ah,   Si   Ben   Mio  ("The 

Vows  We  Fondly  Plighted").  12-inch,  with 
Orchestra,  $3.    In  Italian. 


liOnise  Homer — Enrico  Carnso 

89018  Trovatore  (Verdi).  Ai  Nostri  Monti  ("Home 
to  Our  Mountains").  12-inch,  with  Or- 
chestra, $4.    In  Italian. 


Emma  Calve,  Soprano 

88123  (a)  Ma  Lisette  (18th  Century),  (My  Lisette) ; 

(fc)  Le  Printemps  (Gounod),  (The  Spring). 
12-inch,  Piano  Accompaniment,  $3.  In 
French. 

88124  Carmen    (Bizet).     Les    Triangles    des  Sistres 

(Gypsy  Song  "The  Sound  of  Tambourine"). 
12-inch,  with  orchestra,  $3.    In  French. 


Geraldine  Farrar,  Soprano 

88125    Nymphs    et    Fauns    (Bemburg).     Waltz  Aria 
(Nymphs   and   Fauns).     12-inch,   with  Or- 
chestra, $3.    In  French. 

8812G  Don  Giovanni  (Mozart).  Batti  Batti  (Scold 
Me,  Dear  Masetto).  12-inch,  with  Orches- 
tra, $3.    In  Italian. 


Antonio  Sootti,  Baritone 

88122  Tosca  (Puccini).  Cantabile  Scarpia  (Venal,  My 
Enemies  Call  Me).  12-inch,  with  Orchestra, 
$3.    In  Italian. 


A  large  advertisement,  giving  complete  descriptive  list  of  June  Records,  will  be 
published  in  leading  daily  newspapers  all  over  the  United  States  on  May  28th,  our 
"Simultaneous  Opening  Day."    (Particulars  by  mail  later). 

Get  ready  to  follow  this  up,  and  remember  that  the  dealer  who  has  the  complete 
list  of  Victor  Records  has  a  big  advantage  over  less  enterprising  competitors.  He  not 
only  sells  more  records  to  his  own  customers,  but  gains  new  customers  who  can't  get 
what  they  want  at  other  dealers. 

Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 
To   get   best   results,   use   only   Victor   IVeedles   on    Victor  F^ecords 


8 


THE  TALKING  IVIACHINE  WORLD. 


RECORD  OF  THE  DEWEY  PARADE. 


A  Rare  and  Valuable  Record  of  the  Days  Just 
After  the  Spanish  War. 


A  unique  and  valuable  phonograpli  record  is 
owned  by  tbe  editor  of  Army  and  Navy  Life. 
It  is  a  record  of  the  famous  Dewey  Land  Parade 
in  New  York  taken  shortly  after  the  arrival  of 
the  Admiral  from  the  Philippines  after  the  close 
of  the  Spanish  war.  It  is  believed  to  be  the 
only  one  of  its  kind  in  existence.  The  editor  of 
this  well-known  publication  occupied  a  seat  in 
the  front  row  of  a  stand  opposite  the  Waldorf- 
Astoria  Hotel,  and  for  his  delectation  had  with 
him  a  phonograph,  which  he  set  to  work  just 
before  Sousa's  band  carae  within  range.  Faintly 
through  the  din  of  cheering  the  music  of  the 
"Stars  and  Stripes"  can  be  heard,  gradually 
growing  clearer,  and  then  passing  away  in  the 
overwhelming  thunder  of  applause  which  greeted 
the  sailors  of  the  Olympia,  and  which  well-nigh 
broke  the  recorder  when  Admiral  Dewey  hove  in 
sight. 


BAD  PACKING  COMPLAINTS. 


Justified  According  to  a  Report  from  Peru — 
Even  Phonographs  Are  Not  Exempt. 


Charles  M.  Pepper,  special  agent  of  the  Bu- 
reau of  Manufactures,  writing  from  Lima,  Peru, 
gives  the  following  terse  summary  of  one  day's 
complaints  of  American  bad  packing,  etc.,  handed 
him  by  the  managers  of  the  largest  houses  on 
the  west  coast  of  South  America,  whose  head- 
quarters are  in  New  York  city:  Vermicelli  ma- 
chinery arrived  broken;  three  phonographs 
broken  and  one  phonograph  missing  from  each 
of  the  three  cars;  woodworking  machinery  rusty 
and  one  piece  broken;  nickel  tubes  rusty;  print- 
ing paper  damaged  by  sea  water  and  torn;  dog- 
cart damaged;  lavatory  accessories  broken  and 
cracked;  typewriters  in  bad  condition  and  parts 
broken;  bath  and  washstand  broken;  automobile 


damaged  to  extent  of  $300,  and  pumping  ma- 
chinery damaged.  Many  other  instances  of  loss 
on  American  goods  by  bad  packing  are  cited  by 
the  special  agent,  and  furnish  actual  evidence 
that  the  often  complained  of  packing  of  Ameri- 
can exporters  really  results  in  loss  on  all  sides, 
both  in  a  pecuniary  and  in  a  business  sense. 
It's  an  oft-repeated  lesson  that  should  have  borne 
fruit  long  ere  this. 


MAKE  EDISON  RECORDS  IN  MEXICO. 

Temporary  Recording  Plant  Opened  in  the 
Mexican  Capital — Messrs.  Werner  and  Burt 
Are  in  Charge. 


(Special  to  The  Talking  Machine  World.) 

Mexico  City,  Mex.,  May  3,  1908. 
A  temporary  recording  plant  of  the  Edison 
Phonograph  Co.  has  been  opened  at  Santa  Clara, 
No.  20%,  for  the  making  of  the  new  Mexican 
records.  Records  will  be  made  from  masters  of 
the  leading  singers  and  brass  bands  of  the  re- 
public. Up  to  the  present  time  fifteen  new  selec- 
tions have  been  made.  The  work  will  be  con- 
tinued for  the  next  three  months,  during  which 
time  the  company  will  secure  the  best  talent  of 
Mexico  for  the  making  of  its  models.  G.  J. 
Werner,  assisted  by  Frederick  C.  Burt,  of  the 
New  York  recording  plant,  are  in  charge  of  the 
work  in  Mexico. 


NEW  SOUND  REPRODUCING  DEVICE 


Invented  by  Irving  Kimball,  a  Young  Inventor 
of  Boston — Contains  Many  New  Ideas. 


The  Phonographic  Symphony  is  the  title  of  a 
sound-reproducing  device  designed  for  use  in 
connection  with  the  ordinary  Edison  phonograph, 
which  has  been  invented  by  Irving  Kimball,  the 
young  Boston  inventor,  who  has  made  a  scien- 
tific study  of  the  reproduction  and  transmission 
of  sound.  His  experimental  work  in  this  con- 
nection has  been  with  the  idea  in  view  of  ob- 
taining a  perfect  reproduction  of  music. 


Those  who  have  had  the  privilege  of  examin- 
ing Mr.  Kimball's  invention  state  that  he  has 
secured  results  in  a  reproductive  way  hereto- 
fore believed  beyond  mechanical  possibility. 
Perhaps  one  of  the  most  important  and  at  once 
most  appreciated  improvements  will  be  noticed 
in  the  wonderful  depth  of  tone  and  freedom 
from  mechanical  noise  and  harsh  metallic  effect. 
The  delicate  soft  tones  of  orchestra  music,  the 
deep  rich  volume  of  a  full  band,  or  the  beautiful 
solo  work  of  individual  instruments  are  repro- 
duced with  an  accuracy  that  delights  even  musi- 
cal critics. 

Mr.  Kimball's  work  in  this  field  will  doubtless 
interest  readers  of  The  World,  and  we  shall 
watch  his  labors  with  much  interest.  Mr.  Kim- 
ball is  the  inventor  of  numerous  mechanical, 
chemical  and  electrical  specialties. 


MADE  mm  YOUNG  AND  GIDDY. 


Frank  Schollaert  was  happy  with  his  wife,  six 
children  and  his  mother-in-law  on  their  farm 
near  Macon,  Ga.,  until  recently,  when  he  pur- 
chased a  phonograph  and  many  records,  says  a 
dispatch  from  that  city.  The  talking  machine 
caused  a  change  to  come  over  him.  The  strains 
of  such  ditties  as  "Just  a  Little  Rocking  Chair 
and  You,"  "I'll  Wed  You  in  the  Golden  Summer 
Time"  and  the  like  rolled  the  weight  of  30  years 
of  toil  off  his  shoulders  and  he  became  a  new 
man.  So  new,  in  fact,  that  after  each  day's  work 
he  would  hurry  to  the  house,  wash,  grease  his 
boots,  sleek  up  and  take  his  phonograph  under 
his  arm  and  away.  The  mystery  of  the  excur- 
sions was  solved  a  few  days  ago  when  Schollaert 
and  Mattie  Upton,  a  neighbor's  daughter,  eloped. 
Man,  girl,  phonograph  and  |4,800  were  found  in 
Clinton,  Mo.,  where  an  arrest  was  made  for  wife 
abandonment. 


PRECIOTIS  POSSESSIONS. 


Look  well  to  your  credit  and  reputation.  They 
are  the  most  precious  possessions  a  business 
man  can  have. 


A  SOUND  ARGUMENT  IS  NOT  ONE  COMPOSED  LARGELY  OF  NOISE 

SPAULDING  LINEN  FIBRE  HORNS 

SPEAK  FOR  THEMSELVES. 

THEY  REPRODUCE  RECORDS  WITH  A  CLEAR  AND 
NATURAL  EFFECT.  FAR  ABOVE  THAT  CLASS  WITH 
NOISE.  THEIR  PERFECT  APPEARANCE  AND  DURABILITY 
APPEAL  TO  ALL  WHO  SEE  THEM. 


We  publish  herewith  a  partial  list  of  Victor  Distributors  who 
approve  and  recommend  the  Spaulding  Linen  Fibre  Horns.  . 
They  will   be   pleased  to  furnish   vou   with   our  goods. 
Dealers'  Discounts  and  Full  Information  Write  Them  Jtt  Once 


KF.TAIL 
I'RICE 

.•S8.00 


BERLINER  GRAMOPHONE  CO.,  MONTREAL 
Canadian  Distributors 


Victor 

Pattern 

Only 


Quartered  Oak 
NON-METALLIC 


Albany,  N.  Y  Finch  &  Halin. 

Alloona.  V\.  W.  H.  &  L.  C.  Wolfe. 

Baltimore,  Md  H.  R.  Eiscnbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  .Andrews. 

Birmingham.  Ala..  E.  E.  Forbes  Piano  Co. 
Boston.  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

Brooklyn,  N.Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y   W.  D.  Andrews. 

Xeal.  Clark  &  Neal. 

Chicago,  III  The  Talking  Machine  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland.  O  Collistcr  &  Sayle. 

Eclipse  Musical  Co. 

Columbui,  0  The  Perry  B.  Whitsit  Co. 

Dayton,  O  The  Feltcrly  Piano  Mfg.  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

El  Paso.  Texas.... W.  G.  Walz  Co. 
Galveston,  Tex  . . . .  Thos.  Goggan  &  Bro. 
Grand  Rapids,  MichJ.  A.  J.  Fricdrich. 
Indianapolis,  ind  ..  C.  Kochring  &  Bro. 
Kansas  City,  Mo... .  Schnielzcr  Arms  Co. 
Minneapolis,  Minn.  Minnesota  Phonograph  Co. 
Mobile,  Ala  W'ni.  H.  Raynolds. 


New  Haven,  Conn 
New  Orleans.  La. 
New  York,  N.Y.  .. 


Philadelphia,  Pa. 


Pittsburg,  Pa. 


Portland,  Me  

Providence.  R.  I. 
Rock  Island,  III.. 
Salt  Lake  City,  U. 

Savannah,  Ga  

Sioux  Falls,  S.  D. 
Spokane,  Wash . . 
St.  Louis,  Mo  


St.  Paul.  Minn.. 
Syracuse.  N.  Y.. 


SIZE 

21  in.  Bell,  24  in.  Long 

Henry  Horton. 

National  Auto.  Fire  .-Marm  Co. 
. .  IJIackman  Talking  Machine  Co. 
1.  Davega,  Jr. 
S.  B.   Uavega  Co. 
Clias.  n.  Ditson  &  Co. 
The  Jacot  Music  Box  Co. 
Stanley  &  Pearsall. 
, .  H.  A.  Weymann  &  Son. 
J.  E.  Ditson  &  Co. 
Musical  Echo  Co. 
.Powers  &  Henry  Co. 
.'Standard  Talking  Machine  Co. 
Pittsburg  Phonograph  Co. 
. .  Portland  Talking  Machine  Co. 
.  J.  Samuels  &  Bro. 
.  Totten's  Music  House. 
.  .Cartensen  &  Anson  Co. 
.  Voumans  &  Leete. 
..Talking  Machine  Exchange. 
I'"tler's  l'iaiu>  House. 
Koerber-Brcnncr  Music  Co. 
St.  Louis  Talking  Machine  Co. 
.\y.  J.  Dyer  &  Bro. 
Kocliler  &  Hinrichs. 
.W.  D.  Andrews. 


J.  SPAULDING    &    SONS    CO.,   Talking  Machine  Horn  Dept.,    ROCHESTER,  N.  H. 


THE  TALKING  MACHINE  WORLD. 


9 


NEWS  FROM  THE  SAINTLY  CITY. 

April  Made  Splendid  Showing  in  St.  Louis — 
May  Has  Opened  With  Improving  Conditions 
— Henry  Joins  St.  Louis  Talking  Machine 
Co.'s  Forces — Recent  Victor  Visitors — Base- 
ball Men  Entertained — Big  Sale  of  Premium 
Machines — Manager  Brewer's  Report — Suit 
for  Infringing  Edison  Kinetoscope  Patents. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  April  30,  1908. 

Tlie  talking  machine  business  here  for  the 
month  of  April  is  reported  to  have  been  the  best 
foi'  any  month  since  the  first  of  the  year,  and 
the  jobbers  are  feeling  better  with  the  improv- 
ing conditions. 

IVIanager  O.  A.  Gressing,  of  the  St.  Louis  Talk- 
ing Machine  Co.,  reports  an  improvement  for  the 
month,  with  more  favorable  conditions  for  the 
future.  Malcolm  Henry,  a  well-known  talking 
machine  man,  has  joined  the  sales  force  of  this 
company  as  city  salesman. 

L.  F.  Geissler,  general  manager;  Mr.  Childs, 
head  of  the  recording  laboratory  of  the  Victor 
Talking  Machine  Co.,  and  G.  T.  Williams,  man- 
ager of  the  Victor  Distributing  and  Export  Co., 
spent  a  day  here  recently. 

Manager  O.  A.  Gressing,  of  the  St.  Louis  Talk- 
ing Machine  Co.,  and  Stephen  Evers,  of  the  Bald- 
win Co.,  recently  entertained  Frank  Chance, 
manager  of  the  Chicago  National  Baseball  Club, 
and  John  Evers,  a  player  for  the  same  organiza- 
tion, and  a  cousin  of  Stephen  Evers,  at  dinner  at 
the  Buckingham  Annex. 

A.  L.  Owen,  salesman  for  this  concern,  recently 
returned  from  a  two  weeks'  trip  through  Ken- 
tucky and  Tennessee.  L.  A.  Cummins,  also  sales- 
man for  the  same  concern,  is  home  from  a  ten 
days'  trip  through  Missouri.  Both  reported  that 
general  conditions  were  improving. 

Manager  E.  B.  Walthall  reports  that  he  had  the 
best  month's  business  in  April  that  he  has  had 
since  the  first  of  the  year,  and  that  the  demand 
for  high-class  machines  was  quite  good.  He  re- 
ports having  closed  a  deal  with  the  Benedict 
Mfg.  Co.,  an  eastern  concern,  for  500  machines, 
which  are  being  delivered  to  the  Simmons  Hard- 
ware Co.  of  this  city,  to  be  used  in  connection 
with  a  premium  arrangement  by  them.  Mr. 
Walthall  also  states  that  this  deal  may  lead  to 
the  sale  of  5,000  for  the  same  purpose. 

J.  W.  Helbling  has  accepted  a  position  as  sales- 
man and  outside  solicitor  for  the  Columbia 
Phonograph  Co. 

W.  A.  Brenner,  of  the  Koerber-Brenner  Music 
Co.,  recently  returned  from  a  week's  business 
trip  to  Kansas  City  and  St.  Joseph,  Mo.  He 
reported  that  he  found  trade  fair  on  his  trip. 

Marks  Silverstone,  president  of  the  Silverstone 
Talking  Machine  Co.,  returned  recently  from  a 
trip  to  Newport  News  and  Richmond,  Va. 

S.  R.  Brewer,  manager  of  the  talking  machine 
department  of  the  Thiebes-Stierlin  Music  Co., 
reports  trade  for  the  month  as  being  fair,  and 
that  he  has  sold  a  number  of  high-class  machines. 
H.  L.  Brewer,  assistant  in  this  department,  has 
resigned  to  accept  a  position  in  another  line  of 
business. 

D.  K.  Myers,  Zonophone  jobber,  reports  a  fair 
improvement  in  trade  conditions. 
Mr.  Knight,  of  the  Knight  Mercantile  Co.,  re- 


ports having  a  very  good  record  trade.  His 
store  was  robbed  recently  of  about  $75  worth  of 
talking  machine  goods,  and  the  thieves  were 
captured  and  convicted,  receiving  terms  in  the 
penitentiary. 

A  suit  charging  infringement  on  a  pattern 
belonging  to  Thomas  A.  Edison  on  a  kineto- 
graphic  camera  was  filed  here  on  April  22  in  the 
United  States  Circuit  Court  against  James  A. 
Fortee,  an  artist,  of  this  city.  The  plaintiff  is 
the  Edison  Mfg.  Co.,  of  Orange,  N.  J. 

Walter  Langley,  salesman  for  the  Herzog  Art 
Furniture  Co.,  makers  of  talking  machine  cabi- 
nets, was  a  recent  visitor  here. 

HUMAN  BRAIN  AND  PHONOGRAPH. 

Wherein  the  Similarity  Exists  and  Where  It 
Does  Not — Dr.  Thomson's  Interesting  Paper. 


Briefly  the  two  brain  hemispheres  in  our  head 
are  analogous  to  two  phonographs,  because 
phonographs  can  no  more  themselves  cover  their 
wax  leaves  with  words  expressing  ideas  than  they 
can  make  wax  think,  writes  Dr.  William  Hanna 
Thomson  In  the  May  Everybody's.  The  phono- 
graphs are  wonderful  instruments,  but  they  are 
never  anything  but  instruments,  and  so  the  brain 
hemispheres  are  the  instruments  of  the  thinker, 
and  nothing  more,  for  if  they  could  themselves 
think,  then  both  hemispheres  would  think  as  a 
matter  of  course,  when,  as  a  matter  of  fact,  only 
one  of  them  has  a  single  imprint  of  the  human 
mind  in  it. 

What  is  it,  therefore,  that  thinks?  Unques- 
tionably the  human  personality,  which  is  itself 
independent  of  the  brain  that  it  uses.  So  far  as 
the  brain  is  concerned,  it  is  simply  physical  in 
its  structure  and  chemical  in  its  composition. 
But  in  one  of  its  halves  we  are  face  to  face  with 
the  tremendous  exception  to  everything  earthly. 
The  evolutionist  can  make  a  good  showing  that 
in  structure  man's  brain  differs  but  little  from 
the  chimpanzee's,  just  as  it  ought  to  in  the  as- 
cending series  of  animals.  But  when  it  comes 
to  the  human  mind,  the  evolutionist  has  to  quit. 
What  but  a  mind  worked  by  a  man  could  both 
weigh  and  accurately  locate  in  the  heavens  a 
great  planet,  which  neither  he  nor  anyone  else 
had  yet  seen?  And  so  the  human  world  abounds 
with  innumerable  utter  impossibilities  for  mere 
animals  to  achieve.  Every  article  in  an  ordinary 
city  house,  be  it  a  thermometer  or  a  book,  or 
anything  else  in  it,  is  equally  an  impossibility 
for  animals,  by  any  process  of  evolution,  to 
attain  the  power  of  producing. 

Mentally,  therefore,  man  is  as  much  out  of 
keeping  with  the  entire  success  and  develop- 
ments of  evolution  as  any  being  from  another 
world  would  be,  and  those  who  would  still  say 
that  because  the  human  brain  so  closely  resem- 
bles that  of  the  ape,  these  two  cannot  be  far 
apart,  are  themselves  their  only  good  arguments. 
Meanwhile,  for  this  human  thinker  one  instru- 
ment for  thinking  is  enough,  and  he  does  not 
need  two  hemispheres  any  more  than  a  violinist 
needs  two  violins.  The  second  hemisphere  is 
then  only  to  provide  against  accidental  damage 
to  the  first,  when,  if  he  be  yet  young,  the  thinker 
can  in  time  teach  it  to  become  human  also  in 
mental  powers,  but  not  if  its  chords  have  become 
too  stiffened  with  age. 


THE  OPTIMIST. 


Ef  Ah  ax  fur  rain,  an'  Ah  gits  de  snow, 

De  Lawd  run  de  wedder — an'  Ah  guess  He  kno'i 

Ef  Ah  ain'  no  place  furto  res'  mah  haid. 

Praise  be  to  Gawd,  Ah  kin  wo'k  fur  bread! 

Ef  de  co'nmeal  riz,  an  Ah  kain't  buy  none, 

Dar's  a  coon  dog  handy — an'  Ah  got  mah  gun! 

Ef  de  shot  all  gone,  an'  de  coons  roos'  high, 

Dar's  de  w'ite  man's  chickens  fur  a  chicken  pie! 

Why  should  Ah  mo'n  'cause  Ah  is  so  por'? 

De  Lawd  made  de  niggah — an'  Ah  guess  He  kno'! 

J.  P.  Nuckels,  a  music  dealer  of  Dallas,  Tex., 
has  taken  the  agency  for  the  Rudolph  Wurlitzer 
Co.'s  line  of  electric  pianos  for  that  section,  and 
is  preparing  to  give  those  instruments  an  excel- 
lent representation. 


Reg.  U.  S.  Pat.  Off. 


^  We  enjoy  the  rep- 
^'  utation  and  the 
popularity  of  filling 
ALL  your  wants. 

(TTOur  PERFECT 
^1  SERVICE  is  win- 
ning over  to  us  the 
most  discriminating 
and  exacting  Dealers 
in  the  country. 

No  matter  how 
small  or  how  big 
your  order  may  be, 
PROMPTNESS,  IN- 
TELLIGENCE, and 
THOROUGHNESS 
will  characterize  its 
EXECUTION. 

Don't  "wonder  if  it  s 
so."  Let  us  prove  it. 

Get  acquainted 
with  us  by  signing 
a  VICTOR  Contract 
with  us  and  following 
it  up  with  your  order. 


St.  Louis  Talking  Machine  Co. 

MIl,l,S  BVII,DING 

7th  &  St.  Charles  Streets 
ST.  LOUIS,  MO. 

The  Only  Exclusive  Victor  Distributors 
in  Missouri 


The  J  ^^p^^^^^ 


For  TRIUMPH  and 
HOME  Machines 


Can  be  attached,  in  five  minutes.  No  drilling-. 
Returns  in  less  than  one  second.  Noiseless, 
speedy  and  sure.  Write  for  prices  and  circulars. 

ACME  REPEATER  COMPANY,  -  INDIANAPOLIS,  INO. 


10 


THE  TALKING  MACHINE  WORLD. 


You  Will  Find  the  Average  Talking 
Machine  Buyer  Pretty  Well  Posted. 

The  talking  machine  for  you  to  push  is  the  one  that  not  only  has 
advantages  which  the  buyer  can  appreciate,  but  also  which  the  buyer 
knows  about  in  advance.    Everybody  who  reads  knows  that  the 

Edison  Phonograph 

is  Mr.  Edison's  perfection  of  his  own  idea;  that  it  has  had  its  closest 
attention  for  years  and  the  benefit  of  his  genius. 

Everybody  knows  about  its  fine  construction,  its  even,  long-run- 
ning motor,  its  delicate,  indestructible  reproducing  point  which  makes 
constant  needle  changing  unnecessary,  its  sensitive  wax  records  which 
perfectly  record  and  produce  sounds  and  music  and  its  large,  specially 
made  horn. 

We  have  presented  these  facts  to  possible  Phonograph  purchasers 
so  persistently  and  so  clearly  that  the  advantages  of  the  Edison 
Phonograph  are  understood  by  all. 

This  advertising  by  us  is  done  in  your  interest  as  we  never  sell 
direct.  It  benefits  you  in  proportion  to  your  energy  in  supplying  the 
demand  it  creates.  When  you  give  Edisons  the  preference  you  are  only 
doing  the  natural  thing — making  your  money  and  building  up  your 
business  along  the  lines  of  least  resistance. 


NATIONAL  PHONOGRAPH  COMPANY,  "^R'^tStV^'r 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany,  N.  K.— Finch  &  Hahn. 
Allentown,  Pa. — G.  C.  Aschbach. 
Astoria,  N.  Y. — John  Rose. 
Atlanta,  Ca. — Atlanta  Phono.  Co.,  Phillips 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Me. — S.  L.  Crosby  Co. 
Birmingham,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Eilcrs  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Talking  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo— V/.  D.  Andrews,  Neal,  Qark  & 
Neal  Co. 

Burlington,  K/.— American  Phono  Co. 

Canton,  O. — Klein  &  Heffelman  Co. 

Chattanooga,  Tcnn. — J.  II.  Templeinan  Co. 

Chicago — ^Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Healy,  Montgomery,  Ward  S: 
Co.,  The  Vim  Co.,  Rudolph  Wurlitcer 
Co. 

Cincinnati,  O. — Ball-Fintze  Co.,  Ilscn  & 
Co.,  The  Milncr  Music  Co.,  Rudolph 
Wurlitzcr  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus,  0. — Perry  B.  Whitsit  Ca. 

Dallas,  Tex. — Southern  Talking  Macli.  Co. 

Dayton,  O. — Niehaus  &  Dohsc. 

Denver — Denver  Dry  Goods  Coi,  Hext 
Music  Co. 

Des  Moines,  la. — Hopkins  Bros..  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  .Co.»  GrinncU 
Bros. 

Dubuque,  la. — Hargcr  &  Blish. 
F.aston,  Pa. — William  Werner. 
r.ltnira.  N.  Y.     l-'linira  -Arni^  Co. 

I  I  r.i.u.,  Tex.     \\    <;.  Tn. 


Fitchburg.  Mass. — Iver  Johnson  Sporting 
Goods  Co. 

Fort  Dodge,  Iowa — Early  Music  House. 

Fort  Smith,  Ark.—R.  C.  Bollinger. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Glozicr.mille,  N.  Y. — -American  Phono  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono  Co. 

Hoboken,  N.  J. — Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co..  Kipp- 
Link  Phono.  Co.,  A.  B.  Wahl  &  Co.,  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co.,  Schmelzer  Arms  Co. 

Kingston,  N.  Y. — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln,  Neb. — Ross  P.  Curtice  Co.,  IT. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montcnegro-Riehm  Music  Co. 

Lowell,  Mass. — Thos.  Wardell. 

Manchester,  N.  H. — John  B.  Varick  Co. 

Memphis — V.  M.  Atwood,  O.  K.  Houck 
Piano  /jCo. 

Milwaukee- — Laurence  McGrcal. 

Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 

Mobile,  Ala, — W.  H.  Reynalds. 

Montgomery,  Ala. — R.  L.  Penick. 

Nashville.  0.— Nashville  Talk.  Mach.  Co., 
Magrudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Rapke  Phono.  Co. 

Newark,  O. — Ball-Fintze  Co. 

Neio  Bedford,  Mass. — Household  Furnish- 
ing Co. 

A'l're  Haven — Pardcc-Kllcnbcrger  Co.,  Inc. 


Kczi'  York  City — Blackman  Talking  Ma- 
chine Co.,  J.  F.  Blackman  &  Son,  I. 
Davega,  Jr.,  Inc.,  S.  B.  Davega  Co., 
Douglas  Phonograph  Co.,  Jacot  Music 
Box  Co.,  Victor  H.  Rapke,  The  Regiua 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat.  Auto. 
Fire  Alarm  Co. 

Oakland,  Cai. — Kohler  &  Chase. 

Ogden,  Utah — Proudfit  Sporting  Goods 
Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cvcle  Co.,  Shultz 
Bros. 

Os!vego,  N.  Y. — Frank  E.  Bolway. 

Paterson,  N.  J. — James  K.  O'Dea. 

Peoria,  III. — Charles  C.  Adams  fc  Co., 
Peoria  Phonograph  Co. 

Philadelphia — Louis  Buehn  &  Bro.,  C.  J. 
Ileppe  &  Son,  Lit  Bri>s.,  Musical  Echo 
Co.,  Penn  Plionograph  Co.,  John  W'ana- 
maker.  Western  Talking  .Machine  Co., 
H.  A.  Wevmann  &  Son. 


Pittsburg — Pittsburg      Phonography  Co., 
Powers  &  Henry  Co.,  Sta 
Machine  Co. 


lograpl 
ndard 


Talking 


Portland,  Me.—\V.  H.  Ross  &  Son. 
Portland,  Ore. — Graves  &  Co.,  Inc. 
Providence—}.  M.  Dean  Co.,  T.  .X.  Fos- 
ter Co.,  ^.  Samuels  &  Bro.,  A.  T.  Scat- 


tergood 


gucbee — C.  Robitaille. 
uincy.  III. — Quincy  Phonograph  Co. 
Reading,  Pa. —  Reading  Phonograph  Co, 
Richmond — C,  B.  Ilayncs  &  Co. 
Rochester — .\,  J.  Deningor,  Mackie  Piano, 

O.  ^  M.  Co..  Talking  Machine  Co. 
Sacramento,  Cal. — .\.  ].  Pitmmer  Co. 


&  Co.,  Technical 
Johnson  Co.,  Koh- 


Salt  Lake  City — Clayton-Daynes  Music  Co. 
San  Antonio,  Te.r. — H.  C.   Rees  Optical 
Co. 

.^iiK  Francisco — Peter  Bacigalupi  &  Sons. 
Schenectady.  N.  Y. — Finch  &  Hahn,  Jay 

A.  Rickard  &  Co. 
Scranton — Ackerman 

Supply  Co. 
Seattle,  Wash.—T>:  S. 

ler  &  Chase. 
Sharon.  Pa. — W.  C.  De  Forest  Son. 
Sioux  City.  Iowa — Early  Music  House. 
Spokane,  It'ash. — Spokane  Phono.  Co. 
Springlield,  Mass. — Flint  &  Brickett  Co. 
St.  John,  A'.  B.— W.  H.  Thorne  &  Co., 

Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
ber-Benncr  Music  Co.,  Silverstone  Talk- 
ing Machine  Co. 

St.  Paul  ~W.  J.  Dyer  &  Bros.,  Koehler  & 
Ilinrichs.  Minnesota  Phono.  Co. 

Syracuse — W.  D.  .\ndrcws. 

Toledo — Hayes  Music  Co. 

Toronto — R.    S.    Williams  & 
Ltd. 

Trenton.    N.         Stoll  Blank 

Stationcrv  Co..  John  Sykes. 
Troy,  A\  — -Finch  &  li.ihn. 
i'lica — Clark-Horrocks    Co.,    .-\rthur  F. 

Feriss,  \\'m.  Harrison,  Utica  Cycle  Co. 
J'ancouver,  B.  C— M.  W.  Waitt  Co., 

Ltd. 

Washington — E.  F.  Droop  &  Sons  Co. 
li'aycross,  Ga. — Geo.  R.  Yovnnans. 
Il'illiamsporl,  Pa.—W.  A.  Myers. 
Il'iriiii/><:g — R,   S,  Williams  &  Sons  Co., 
Ltd. 

Worcester.  Mass. — Iver  Johnson  Sporting 

Goods  Co. 


Sons 
Book 


Co., 
and 


THE  TALKING  MACHINE  WORLD. 


11 


makers  fij 
sellers  of 

[mac^mes 

EDWARD  LYMAN  BILL,  -   Editor  And  Praprietor 

J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  DVkes,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NicKLiN,  L.  J.  Chamberlin. 

Boston  Office:    Ernest  L.  Waitt,  ifSt)  Eoylston  St. 
Chic&^o  Office:    E.  P.  Van  Haklingen,  156  Wabash  Ave. 

PhilsLdelohiK  Office  :       Minneapolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office  :  San  Francisco  Office : 

Chas.  N.  Van  Buren.        S.  H.  Gray,  240  Sacramento  St. 

Cleveland  Office :  G.  F.  Prescott. 
Cincinnati  Office  :   Pernard  C.  Bowen. 

London.  England,  Office: 

69  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 

Berlin,  Germany.  Chas.  Robinson,  Breitestrasse  5. 

Published  the  15th  of  every  m«nth  at  I  Madison  Ave.  N.Y 

SUBSCRIPTION  (including  postage),  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

_  ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00:  special  posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^"IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  loo  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistSLnce  Telephones— Numbers 4677  and  4678  Gram- 
ercy.   Cable  Address:  "Elbill."  New  York. 

NEW  YORK.  MAY  15.  1908. 

 .  /_ 

NO  business  concern  is  so  large  or  so  pros- 
perous tliat  it  does  not  need  tlie  constant 
watclifulness  of  some  responsible  party  to  pre- 
vent unnecessary  expenses  from  creeping  in.  The 
expense  account  is  a  very  important  one,  and 
unless  it  is  carefully  supervised  it  may  grow  to 
alarming  proportions.  It  is  always  difficult  to 
adjust  because  some  men,  when  trade  begins  to 
slow  up,  immediately  look  around  to  see  where 
thej-  can  pare  their  expense,  and  too  frequently 
they  are  not  in  touch  with  their  trade  and  they 
make  slashes  in  departments  which  seriously 
impair  the  efficiency  of  their  business.  No  sud- 
den decrease  in  business  expenses  should  be 
made  unless  the  one  who  makes  the  reduction 
has  an  intimate  knowledge  of  the  conditions 
prevailing  in  that  special  department.  No  manu- 
facturer or  merchant  can  afford  to  reduce  his 
earning  capacity  in  such  times  as  these  through 
reduction  of  expense  in  departments  which  are 
vital  to  the  success  of  the  business.  No  business 
man  can  afford  to  forego  such  expenditures  that 
will  increase  trade,  nor  can  he  afford  to  add  to 
those  which  do  not  increase  trade. 

NO  one  for  a  moment  should  encourage  cheap- 
ness or  a  niggardly  policy,  but  expenditure 
without  due  thought  is  to  be  avoided  to  the  ex- 
treme of  caution.  Everyone,  however,  should  al- 
ways be  in  the  closest  touch  with  every  depart- 
ment of  his  business  enterprise.  No  institution, 
however  small,  should  be  clogged  by  indifference 
or  lack  of  system  or  lack  of  knowledge  on  the 
part  of  the  working  force.  These  are  times  when 
every  business  man  should  be  close  to  the  sub- 
ject. He  should  familiarize  himself  with  every 
department  of  his  business.  It  is  a  question  in 
our  minds  sometimes  how  many  manufacturing, 
jobbing  and  retail  houses  in  this  country  can  stop 
a  given  article  at  any  moment  of  passage  through 
their  establishments  and  figure  the  cost  incurred 
at  that  moment,  We  might  take  a  leaf  from  the 
department  stores  with  profit  In  cpnnection, 


for  the  department  stores  are  past  masters  in 
the  art  of  system.  They  hammer  system  week 
in  and  week  out  into  the  minds  of  their  depart- 
ment managers  until  system  is  everywhere  in 
the  big  stores.  And  as  a  result  the  heads  of 
these  great  business  emporiums  are  in  touch 
with  every  department  of  their  business  at  all 
times. 

WITH  the  change  of  times  it  is  necessary- 
perhaps  to  change  one's  policy,  at  least 
if  that  policy  has  not  been  productive  of  good  re- 
sults, but  there  should  be  no  radical  sub- 
stitution of  the  policy  unless  the  pro- 
prietor himself  or  his  chief  of  staff  is 
in  the  closest  touch  with  the  system 
which  has  been  in  vogue  in  his  establishment. 
Therefore  the  absolute  necessity  of  getting  in 
touch  with  every  department  of  one's  business, 
for  by  so  doing  we  approach  nearer  to  the  heart 
of  the  business.  After  all,  every  man  in  business 
is  working  primarily  to  increase  his  trade  and 
the  legitimate  earning  capacity  of  the  enterprise 
under  his  management.  How  then  can  he  do  it 
in  a  more  thorough  and  complete  manner  than 
by  acquainting  himself  with  the  strength  or 
weakness  of  certain  policies  which  are  at  present 
in  force? 

ON  the  whole  the  talking  machine  trade  has 
been  better  during  the  past  month  in  the 
smaller  towns  than  in  the  great  manufacturing 
centers.  This  condition  may  be  easily  explained 
on  the  ground  that  a  large  number  of  men  have 
been  out  of  employment  in  the  great  cities  and 
consequently  have  not  been  distributers  of  money 
to  a  large  degree.  The  depression  has  not  been 
felt  in  the  agricultural  communities  and  in  the 
lesser  towns  where  the  industries  have  not  been 
so  vitally  affected.  There  is  one  thing,  however, 
that  is  most  gratifying  when  we  survey  the  whole 
business  field,  and  that  is  that  there  have  been 
comparatively  few  failures  in  this  trade  which 
have  developed  as  a  result  of  the  financial  de- 
pression. This  condition  in  itself  is  not  only 
gratifying  to  those  who  have  the  best  interest  of 
the  talking  machine  industry  at  heart,  but  it 
furnishes  the  most  positive  argument  of  the 
latent  strength  of  the  talking  machine  trade  and 
the  fact  that  we  were  not  overdoing  the  business 
to  such  a  degree  as  many  had  believed. 

WITH  the  enormous  resources  of  this  nation; 
its  almost  phenomenal  growth  of  popula- 
tion; its  great  needs  for  everything  required  in 
the  development  and  building  up  of  a  compara- 
tively new  and  growing  country;  with  magnifi- 
cent crops  demanding  good  prices  and  the  people 
charged  with  a  laudable  ambition,  it  certainly 
does  not  seem  possible  that  we  can  remain  at 
a  position  approaching  a  standstill  for  any  ex- 
tended period.  With  the  coming  of  spring  there 
appears  to  be  a  reasonable  return  to  cheerful- 
ness. The  talking  machine  jobbers  and  dealers 
who  have  discussed  with  The  World  present  and 
future  conditions  appear  expectant  of  a  good 
season's  trade.  On  the  whole,  all  things  consid- 
ered, trade  has  been  very  good.  It  has  required, 
however,  stronger  effort  on  the  part  of  business 
men  to  keep  up  the  record  to  a  fairly  satisfac- 
tory figure.  Reports  from  the  West  and  South 
indicate  that  the  financial  depression  does  not 
seem  able  to  check  the  growth  in  these  specially 
favored  regions.  Dealers  have  been  permitting 
stocks  to  run  down  during  the  past  four  or  five 
months,  and  some  Jobbers  who  had  stocked  up 
heavily  are  pow  fiptJip?  tWv  stocH  so  depleted 


that  they  are  compelled  to  place  comparatively 
large  orders  in  order  to  take  care  of  the  demands 
which  are  being  made  upon  them.  Taken  alto- 
gether, the  situation  is  steadily  improving.  Things 
have  not  gone  bounding  ahead  at  an  exhilarating 
pace,  but  there  has  been  constant  improvement 
in  financial  and  business  conditions. 


IT  is  mteresting  to  hear  the  comments  made  in 
many  trades  regarding  the  evil  effect  of  the 
cutting  of  prices,  and  the  talking  machine  trade 
may  count  itself  extremely  fortunate,  in  that 
price  cutting  is  absolutely  prohibited  in  this  in 
d.ustry.  Some  men  agree  that  trade  in  any  line 
cannot  be  stimulated  along  healthy  lines  by  cut- 
ting prices,  and  certainly  we  believe  that  there 
has  never  been  a  time  of  depression  when  there 
was  so  little  recourse  to  unwise  price  cutting  as 
there  has  been  during  the  past  few  months.  If 
price  cutting  were  generally  adopted  in  the  talk- 
ing machine  trade  the  business  would  be  ruined  so 
far  as  stability  is  concerned,  and  very  quickly  at 
that,  and  it  is  to  the  men  who  have  so  wisely 
safeguarded  this  industry  that  we  owe  sincere 
thanlts  and  praise.  With  such  pressure  as  has 
been  brought  to  bear  upon  the-  business  world 
during  the  past  few  months  the  talking  machine 
trade  would  have  been  seriously  affected  had  it 
been  possible  to  have  indulged  in  price  cutting 
to  any  great  extent.  As  we  view  the  situation, 
everybody  is  feeling  much  better  than  a  short 
time  ago.  Dealers'  stocks  are  light.  They  are 
not  nearly  as  heavy  as  last  year  at  this  time,  but 
we  do  not  believe  that  merchants  will  place  iin- 
usually  large  orders  for  spring  shipment.  They 
v/ill  replenish  from  time  to  time  as  sales  deplete 
their  stock.  The  trade  will  come  in  a  fragmen- 
tary manner  during  the  entire  spring  for  the  ten- 
dency of  business  men  in  every  line  is  to  buy 
only  for  present  requirements. 

A NUMBER  of  national  advertisers  have  been 
in  the  habit  of  inserting  coupons  to  be 
filled  out  and  mailed  by  those  interested  in  the 
article  advertised,  and  it  may  interest  a  number 
of  World  readers  to  know  the  opinion  of  one 
who  has  tried  coupon  advertising.  Humphrey 
O'Sullivan,  the  founder  of  the  rubber  heel  shoe 
industry  in  this  country  is  one  of  the  largest 
general  advertisers,  and  Mr.  O'Sullivan  followed 
up  the  plan  of  inserting  coupons  in  his  adver- 
tisements for  quite  a  period.  He  remarked  re- 
cently to  The  World  that  he  was  much  disap- 
pointed at  the  returns  which  he  had  received 
from  this  form  of  advertising.  He  stated  that 
he  had  placed  these  return  coupons  in  nearly 
all  of  his  advertisements  for  a  while,  and  in- 
cluded in  the  list  papers  of  enormous  circula- 
tion. The  total  number  of  replies  which  he  had 
received  from  this  form  of  advertising  had  been 
infinitesinial.  He  also  tried  the  same  plan  with 
a  number  of  the  leading  trade  journals,  and 
with  the  same  result.  Another  well-known  ad 
vertiser  remarked  that  he  had  also'  tried  coupon 
advertising,  and  he  found  that  92  per  cent,  of  all 
the  replies  which  he  received  came  from  children 
and  others  entirely  without  interest  in  his  prod- 
uct. As  far  as  trade  journals  are  concerned,  a 
straight  forceful  advertisement  appeals  to  the 
business  man  better  than  a  coupon  in  which 
the  advertiser  makes  some  special  offer.  The 
business  man  is  not  looking  for  chromos  or  gifts. 
What  he  does  read  closely  is  an  intelligent  an- 
nouncement of  some  special  product.  That  ap- 
peals to  him,  and  he  has  no  time  to  fill  out  WH- 
poji  hi^Biv^  In  a  trade  paper, 


12 


THE  TALKING  MACHINE  WORLD. 


MILWAUKEE  MAKES  GOOD  REPORT. 

Retail  Trade  Active — Wliat  McGreai  Says — 
Call  for  High  Class  Goods  at  Hoeffler's — 
How  a  Columbia  Machine  Increased  Salary 
—  Edison  Business  Machine — Talker  in  the 
Church — Grundman  Honored — Edison  Mfg. 
Co.    Bring  Suit. 

(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  May  4,  1908. 

Milwaukee  people  buy  tallying  machines  and 
records,  no  matter  what  happens,  and  even  when 
the  financial  situation  was  at  its  worst  in  the 
city,  talking  machine  dealers  did  not  find  trade 
so  dull  at  any  time  as  to  cause  serious  alarm. 
The  retail  trade  the  past  month  has  been  excep- 
tionally good,  and  the  prospects  are  that  good 
times  are  ahead  of  the  Milwaukee  dealers.  The 
wholesale  field,  shows  decided  improvement,  and 
dealers  about  the  State  are  beginning  to  stock  up 
once  more.  It  is  probable  that  at  no  time  in 
many  months  were  stocks  so  low  as  they  were 
a  few  weeks  ago,  but  returning  confidence  and 
increasing  sales  have  brought  a  change.  The 
May  records  on  all  of  the  leading  machines  are 
in  even  greater  demand  than  were  the  records 
of  the  past  month.  The  Red  Seal  and  the  more 
expensive  styles  seem  to  be  much  sought  for  by 
the  best  of  the  Milwaukee  trade. 

"The  total  of  the  talking  machine  business  for 
this  year  up  to  the  present  time  is  even  greater 
than  for  the  same  period  last  year,"  said  Law- 
rence McGreal,  Edison  and  Victor  distributer  at 
his  new  establishment,  172-176  Third  street.  "I 
would  not  say  that  the  number  of  sales  is  so 
great,  but  the  volume  is  very  satisfactory,  and 
I  believe  that  this  is  a  criterion  of  the  talking 
machine  trade  in  general  for  Milwaukee." 

A.  D.  Herriman,  manager  of  the  Columbia 
Phpnograph  Co.,  said:  "The  retail  and  whole- 
sale business  are  both  showing  improvement, 
although  the  change  in  the  latter  field  is  taking 
place  more  slowly.  The  new  Columbia  grand 
opera  records  are  taking  very  well  with  the 
trade." 

"The  leading  machines  are  selling  well,"  said 


J.  H.  Becker,  Jr.,  manager  of  the  talking  ma- 
chine department  of  the  Hoeflier  Mfg.  Co.,  306- 
308  West  Water  street.  "The  spring  business 
from  summer  resort  keepers  about  the  State  is 
coming  in  at  a  rapid  rate,  and  the  call  is  for 
new  machines  as  well  as  for  records.  There  is 
a  growing  demand  for  the  larger  machines  with 
all  of  our  trade,  and  we  have  some  more  excel- 
lent prospects  in  this  line.  All  of  the  new  rec- 
ords are  going  very  well,  and  we  can  scarcely 
meet  the  demand  for  the  new  Victor  record, 
'Smile,  Smile,  Smile.'  The  expensive  sextet, 
record,  'Lucia,'  is  much  sought  for  also." 

When  a  talking  machine  increases  a  man's 
salary  it  is  getting  to  be  a  real  money  maker.  A 
Columbia  machine  recently  gave  a  Milwaukee 
man  a  needed  raise  of  |1..50  per  week  and  made 
his  employer  realize  that  he  could  not  run  the 
establishment  without  him.  The  man  in  question 
recently  entered  the  Milwaukee  store  of  the  Co- 
lumbia Co.,  and  the  enterprising  efforts  of  A.  D. 
Herriman  sold  him  a  machine  on  the  instalment 
plan.  After  the  customer  had  left,  Mr.  Herriman 
casually  called  up  the  employer  of  the  man  to 
ask  a  few  pointers  about  his  assistant,  as  he 
wanted  to  be  sure  that  he  was  to  receive  the 
monthly  payments  on  the  sale.  When  the  busi- 
ness man  at  the  other  end  of  the  line  heard 
questions  fired  at  him  as  to  the  ability  and  trust- 
worthiness of  his  valued  employee,  he  dropped 
the  receiver,  and  turning  around,  said:  "Durn 
'em,  they  can't  get  you  Jones;  I'll  give  you  that 
raise  on  the  spot."  Jones  now  swears  by  the 
Columbia,  and  is  seriously  considering  the  pur- 
chase of  a  second  machine  in  anticipation  of 
another  substantial  raise  of  salary. 

Edwin  Barnes  and  Harry  Chestnut,  of  the 
Edison  Business  Phonograph  Co.,  were  in  Mil- 
waukee for  a  few  days  recently. 

The  Hoeffler  Mfg.  Co.  are  having  excellent  suc- 
cess in  placing  the  new  Edison  business  machine 
in  many  of  the  leading  olHces  in  this  city.  At 
the  recent  Business  Show  held  by  the  North- 
western Furniture  Co.,  manufacturers  and  deal- 
ers in  office  furniture  and  supplies,  the  HoeflSer 
Co.  had  a  very  interesting  display  of  the  Edison 


business  phonograph,  which  attracted  widespread 
attention  among  the  crowds  of  business  men 
that  thronged  the  show  for  four  days.  The  ex- 
hibit was  under  the  charge  of  J.  H.  Becker,  Jr., 
and  practical  demonstrations  were  made  in  the 
art  of  "voice  writing."  Business  men  were  made 
to  see  that  their  business  hours  could  be  short- 
ened and  their  working  capacity  could  be  in- 
creased by  the  "From  Brain  to  Type"  system  of 
the  Edison  people. 

Already  the  talking  machine  has  been  intro- 
duced into  the  churches  of  Wisconsin.  The  mem- 
bers of  the  Congregational  church  at  Menasha 
were  recently  given  the  opportunity,  of  listening 
to  a  rather  unique  method  of  providing  sacred 
music  for  the  regular  church  services.  Arrange- 
ments were  made  with  Henrj'  L.  Sorenson,  a 
leading  music  and  piano  dealer,  for  a  large 
Victor  Victrola  to  give  a  number  of  selections, 
all  of  a  sacred  nature,  at  one  of  the  Sunday 
evening  services  at  the  church  edifice.  The  ex- 
periment was  a  success,  and  the  big  Victrola 
captured  pastor  and  congregation  alike,  while 
the  choir  was  cast  into  the  background.  As  a 
result,  many  of  the  large  churches  about  the 
State  are  considering  this  new  application  of  the 
talking  machine,  and  it  is  believed  that  many 
houses  of  worship  will  adopt  this  form  of  music 
and  that  it  will  prove  the  means  of  drawing 
larger  crowds  to  the  church  services. 

A.  J.  Grundman,  former  representative  of  the 
Herzog  Art  Furniture  Co.,  the  firm  that  sup- 
plies so  many  of  the  elaborate  cabinets  to  talk- 
ing machine  dealers  about  the  State  of  Wiscon- 
sin, has  just  been  appointed  by  Mayor  Rose,  of 
Milwaukee,  as  one  of  the  commissioners  of  public 
works  for  the  city.  Mr.  Grundman  is  one  of  the 
popular  Milwaukee  salesmen  who  has  made 
friends  all  over  the  country. 

William  P.  Hope,  of  the  National  Phonograph 
Co.,  has  been  in  Milwaukee  for  a  few  days,  and 
reports  that  he  is  finding  many  evidences  of 
growing  improvement  in  the  talking  machine 
field  about  the  State  of  Wisconsin. 

Lawrence  McGreal  has  just  sold  the  Cincin- 
nati branch  of  his  business  to  the  Milner  Musical 
Co.,  of  that  city,  and  is  now  in  Cincinnati  clos- 
ing up  the  deal.  The  Cincinnati  business  was  a 
successful  retail  and  wholesale  establishment, 
which  Mr.  McGreal  was  forced  to  dispose  of  be- 
cause of  his  growing  interests  in  Wisconsin. 

Three  of  the  Milwaukee  5-cent  theater  pro- 
prietors have  been  made  defendants  in  the  Fed- 
eral Court  in  suits  brought  by  the  Edison  Mfg. 
Co.  of  New  Jersey,  of  which  Thomas  A.  Edison 
is  president.  The  suits  are  based  on  the  alleged 
unauthorized  use  of  the  moving  picture  machines 
patented  by  Mr.  Edison.  In  the  complaints  that 
have  been  filed  by  the  plaintiff,  the  intention  of 
the  kinetographic  camera  by  Mr.  Edison  and  his 
securing  of  letters  patent  on  the  invention  is 
set  forth,  and  the  unauthorized  use  of  the  ma- 
chine by  the  defendants  is  charged.  The  court 
is  asked  to  assess  damages  in  favor  of  the  plain- 
tiff company,  and  to  restrain  the  further  use  of 
the  machine  in  question  by  the  defendants. 

ARE  YOTJ  FOSSILIZED  OR  UP-TO-DATE? 

Newspaper  advertising  is  one  of  the  best 
methods  of  introducing  oneself  and  one's  goods 
to  the  public.  Its  methods  are  many — some  new 
and  original,  some  old  and  conservative.  With 
so  many  forms  and  ways  of  advertising  before 
him,  which  will  the  merchant  select?  If  fossil- 
ized, he  will  always  cling  to  the  way  of  doing 
things  of  fifty  years  ago,  when  he  entered  into 
business;  if  conservative,  there  will  be  suflScient 
plasticity  of  mind  to  reach  out  to  something  new, 
but  the  movement  will  be  slow,  and  the  changes 
in  his  old  methods  will  be  few.  It  is  different 
with  the  progressive  man,  for  he  is  always  look- 
ing toward  the  borderland  of  enterprise,  eager  to 
grasp  everything  new  that  cau  be  used  by  him 
to  the  betterment  of  his  methods  of  advertising. 
Ho  wants  to  know  how  to  use  his  medium  of 
publicity  to  the  best  possible  advantage  to  his 
I  rade. 


A  large  failure  generally  means  that  a  moder- 
ate success  is  despised. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
langtiage  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfics.    It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.    It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.    It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.    It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.    In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

ICS.  LANGUAGESYSTEM 

PHON  OGR.APH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  yon  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  yott  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.C.vS.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  018,  SCRANTON,  PA. 


THE  TALKING  MACHINE  WORLD. 


13 


WITH  THE  INDIANAPOLIS  TRADE. 

Theatres  Going  Into  Moving  Picture  Business 
— Business  Not  Quite  Up  to  Expectations — 
Kipp-Linl<  Co.'s  Big  Record  Stoctc — Victor 
Victrola  for  Noted  Writer — Leslie's  Plan  of 
Advertising — Graphophone  Customer  Pleased. 


(Special  to  The  Talking  Machine  World,  i 

Indianapolis,  Ind.,  May  6,  1908. 

Consternation  lias  spread  among  five-cent  vau- 
deville men  of  Indianapolis.  It  is  reported  on 
good  authority  that  the  big  theatrical  houses  of 
the  city  have  decided  to  put  on  five  cent  picture 
shows  during  the  summer  months.  It  is  under- 
stood that  this  is  a  method  decided  on  to  get 
back  at  the  five-cent  houses  which  have  been 
constantly  encroaching  on  the  business  of  the 
big  houses.  It  is  stated  that  the  big  houses  con- 
template a  war  to  the  death  on  the  little  houses. 
"We  have  elegantly  equipped  places,"  said  the 
manager  of  one  big  house.  "Doesn't  it  stand  to 
reason  that  people  would  rather  come  in  and 
enjoy  upholstered  chairs,  electric  fans  and  all 
the  modern  conveniences  instead  of  patronizing 
the  nickel  theatres  where  there  are  few  modern 
conveniences?"  This  dealer  predicted  that  the 
new  movement  would  mean  the  extinction  of  the 
little  theaters  during  the  summer  months.  Five- 
cent  vaudeville  dealers  generally  report  a  slight 
business  during  the  last  month. 

Talking  machine  men,  the  city  over,  complain 
of  trade  conditions  and  seem  united  in  the  opin- 
ion that  business  is  far  from  being  up  to  what 
had  been  expected  for  this  season  of  the  year. 

"The  hard  times  are  bringing  to  us  people  we 
never  saw  before,"  said  Thomas  Devine,  of  the 
Columbia  Co.  When  money  is  plentiful  people 
are  not  over  particular  as  to  whether  they  get 
the  best  value  to  be  had  for  their  money.  But  at 
a  time  like  this  they  take  an  altogether  different 
view  of  the  situation.  It  is  true  that  business 
is  not  what  it  might  be,  but  it  might  be  worse, 
and  I  look  to  see  it  better  at  an  early  date. 

D.  Sommers  &  Co.,  the  big  instalment  people 


who  handle  the  Columbia  line  exclusively  say 
that  talking  machine  business  is  neither  better 
nor  worse  than  the  business  in  other  lines  which 
they  handle. 

T.  F.  Murray,  Columbia  representative  travel- 
ing out  of  New  York,  was  in  the  city  recently. 

The  Kipp-Link  Phonograph  Co.,  who  handle 
the  Edison  and  Victor  line,  are  invoicing  their 
stock.  The  close  of  the  fiscal  year  found  them 
with  80,000  records.  The  business  of  this  com- 
pany has  kept  up  fairly  well  during  April,  Mr. 
Kipp  says,  although  it  might  have  been  better. 
The  Kipp-Link  Co.  are  having  a  good  sale  in  the 
seven  dollar  Victor  records.  They  are  proving 
unusually  popular  for  concert  purposes. 

Meredith  Nicholson,  author  of  the  House  of  a 
Thousand  Candles  and  several  other  popular 
novels,  bought  a  S200  Victrola  of  the  Kipp-Link 
Co.  one  month  ago,  and  since  that  time  he  has 
bought  $160  worth  of  records  since  he  bought  the 
machine.  Mr.  Nicholson  likes  high  class  music 
and  he  is  thoroughly  impressed  with  the  new 
seven  dollar  Victor  records.  "I  believe  every 
home  should  have  a  good  talking  machine,"  he 
said  to  Mr.  Kipp. 

Allen  Jay,  of  the  Kipp-Link  Co.,  is  traveling 
over  the  State  attempting  to  find  out  exactly 
what  the  jobbers  wish  in  the  way  of  service 
from  their  wholesale  house.  "I  believe  it  is  a 
good  idea,"  said  Mr.  Kipp,  "to  find  out  just  what 
your  customers  wish  and  then  give  it  to  them  in 
just  the  way  they  want  it." 

Frank  Lesley,  of  Massachusetts  avenue,  who 
handles  the  Edison  and  Victor  machines,  is  try- 
ing something  new  in  the  way  of  advertising. 
He  is  placing  in  his  show  window  in  colors  pic- 
tures of  different  characters  such  as  the  country 
constable,  and  then  is  supplying  catchy  adver- 
tising for  his  machines.  Mr.  Lesley  is  his  own 
artist.  He  does  the  pictures  first  in  solid  white 
and  then  removes  the  paint  to  show  hair,  whisk- 
ers, etc.  In  this  way  the  pictures  show  at  night 
as  well  as  during  the  day.  "Have  to  do  some- 
thing these  days  to  keep  up  business,"  said  Mr. 
Lesley.    Mr.  Lesley  is  having  a  good  sale  on  the 


Indestructible  record  made  by  the  Indestructible 
Record  Co.,  of  Albanjj,  N.  Y.  Sales  along  other 
lines  are  not  so  good.  Mr.  Lesley  believes  busi- 
ness will  improve  within  the  next  few  weeks. 

Edward  fi.  Hill,  who  handles  the  Edison  ma- 
chine on  Massachusetts  avenue,  declares  that  the 
change  of  the  Edison  Co.,  by  which  they  put  out 
the  big  black  horns  and  no  other,  has  not  hurt 
his  business  in  the  least.  "I  find  that  the  Edison 
horns  are  popular,"  he  said. 

Some  months  ago  Thomas  Devine,  of  the  Co- 
lumbia Co.,  sent  a  $45  Sterling  graphophone  to  a 
customer  out  in  the  country.  The  customer 
ordered  the  machine  by  mail  and  it  happened 
that  he  was  connected  with  a  newspaper  and 
was  something  of  an  artist.  He  was  evidently 
pleased  with  his  purchase  for  a  few  days  later 
Mr.  Devine  received  an  excellent  sketch  of  a 
Sterling  graphophone  in  human  guise  and  armed 
with  boxing  gloves.  Beneath  the  drawing  was 
the  legend,  "Middle-weight  Champion  of  the 
World." 


A  PLAN  WORTHY  OF  EMULATION. 


D.  S.  Andrus  &  Co.,  Elmira,  N.  Y.,  have  an 
admirable  plan  for  bringing  the  new  records  to 
the  attention  of  the  customers  as  soon  as  they 
are  received.  As  soon  as  the  records  for  the 
month  are  received  Andrus  &  Co.  will  publish  a 
general  invitation  to  a  free  recital  at  their  store, 
at  which  only  the  new  records  are  played,  and 
thus  get  a  crowd  that  means  many  sales  of  both 
old  and  new  records. 


TRUTH  IN  ADVERTISING. 


The  more  truth  you  put  into  your  advertising 
the  stronger  it  will  be.  A  promise  made  must 
be  kept,  because  no  business  can  now  be  sus- 
tained by  dishonest  methods.  The  confidence  of 
people  may  not  be  abused  without  a  reaction. 
Once  lost  it  is  never  regained.  Some  misstate- 
ment is  made  and  it  will  take  a  generation  to 
kill  that  lie. 


Just  the  Horn  to  Take  to  Country  Home  or  Camp 

JOBBERS  AND  DEALERS 
wKo  are  now  Handling  tHe 

Ideal  Folding  Horn 


Fiildi  by  <x 

of  tl\e  cord  ! 

All  dor\c  irv  sv^  moment 


3\iperb  irvFlaijK-Totxe- 


ARE  MEETING  WITH  GREAT  SUCCESS 


Nashville,  Tenn. 

IDEAL  FASTENER  CO.,  New  York. 

Gentlemen:    The  Horns  just  came  in  and  make  a  fine  show- 
ing.   Enclosed  please  find  check  $20.58  for  in  full  of  account. 
Please  acknowledge  receipt  for  same  and  oblige, 

NASHVILLE  TALKING  MACHINE  CO. 

Jno.  West. 

Salt  Lake  City,  Utah. 
THE  IDEAL  FASTENER  CO.,  143  Liberty  Street,  N.  Y. 

Gentlemen:  We  received  the  sample  of  the  Ideal  Folding 
Horn  all  O.  K.,  and  we  think  it  to  be  the  best  thing  we  have 
seen  in  this  line.    Will  you  kindly  send  us  by  first  friiight  one 
dozen  of  these  horns  for  cylinder  machines,  and  oblige,  yours 
very  truly,  CLAYTON  MUSIC  CO. 

» 


OUR 


WE   HAVE   A   STACK   OF   SUCH  LETTERS 

ARE  YOU  CARRYING   THEM?      IF  NOT,    WHY  NOT? 

CUT  OFF  AND  MAIL  ATTACHED  COUPON  AND  LEARN  ABOUT 

SPECIAU     IINTRODUCTORV     ORRER     TO     THB  TRADB 


IDEAL  FASTENER  CO.,  388  Pearl  Street,  New  York. 

Kindly  send  me  full  particulars  concerning  your  Special  Introductory  Offer  to  the  trade. 


i 


Name  . 
Street . 


City  . 
State 


14 


THE  TALKING  MACHINE  WORLD. 


EDISON 
PHONOGRAPH 


COLUMBIA 
GRAPHOPHONE 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrument  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns — NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ; " 
all  that  is  required  is  simply  the  turning  of  a  small  thumb  screw  to  fasten  securely  the  "IDEAL"  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL,"  made  of  pure  aluminum,  is  nearly  six  feet  in  circumference,  assuring  the 
maximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

The  "  IDEAL  "  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get  "IDEAL"  music. 


Jfeberal  iWanufacturmg  Compan|> 

2095  €m  36tf)  Street         «  -  Clebelanli,  <B^io 


THE  TALKING  MACHINE  WORLD. 


15 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH    AVENUE,  E,  E.  P.  VAN  HARLINGEN,  MANAGER. 


April  a  Disappointment  to  Local  Talking  Ma- 
chine Trade,  but  Compared  With  March, 
Shows  Improvement — Expensive  MacTiines 
and  Records  Sell  Well — World  Editorial  Fa- 
vorably Commented  On — Feinberg  Opens 
Victor  Store — Fonotipia  Records  in  Demand 
— Edison  and  Victor  Trade  Picking  Up  With 
Lyon  &  Healy — New  Store  in  Howell,  Mich. 
— B.  &  H.  Fibre  Needles  Shown — Manager 
Williams  a  Chicago  Visitor — Grand  Opera 
Artists  Call  at  Lyon  &  Healy's — How  Manager 
Otto  Develops  Trade — Philpot  Makes  New  In- 
destructible Co.  Jobbers — Columbia  Store 
Changes — Recent  Visitors — Talking  Machine 
Co.'s  New  Record  Brush. 


(Special  to  The  Talking  Machine  World.) 
World  Office,  Room  806,  No.  156  "Wabash  avenue. 

Chicago,  May  5,  1908. 
April  was  on  the  whole  something  of  a  disap- 
pointment to  local  jobbers.  The  first  half  of  the 
month  was  exceedingly  quiet,-  but  toward  the 
latter  part  there  was  a  noticeable  although  a  not 
very  marked  improvement  both  in  the  demand  for 
machines  and  records  which  has  continued  into 
May.  Distributers  report  variously  an  even  break 
to  a  slight  increase  during  April  as  compared 
with  March.  Business  in  the  aggregate  with 
dealers,  however,  can  be  described  as  fair  and 
the  present  orders  that  have  been  received  re- 
flect pretty  accurately  current  sales  by  the  deal- 
ers as  they  are  not  stocking  but  ordering  only 
for  immediate  and  insistent  wants.  It  is  gen- 
erally expected  that  business  will  continue  in  a 
rather  quiet  hand  to  mouth  way  during  the  sum- 
mer but  that  stocks  will  be  in  such  a  condition 
as  to  demand  liberal  orders  as  fall  approaches. 
It  is  rather  surprising  to  note  the  proportionate 
nvimber  of  high  grade  outfits  which  are  being 
sold  at  the  present  time,  dealers  are  evidently 


forcing  business — where  it  is  safest  to  force  it — • 
with  the  better  class  of  trade.  Local  retail  trade 
has  been  fair  only.  As  a  rule  it  has  been  very 
quiet  in  the  medium  and  cheaper  grades  of  ma- 
chines but  fairly  active  in  the  higher  priced 
machines  and  records.  Grand  opera  week  stim- 
ulated record  sales  to  a  considerable  extent.  It 
is  interesting  to  note  that  the  new  $7  Lucia 
Sextette  record  of  the  Victor  Co.,  while  marking 
the  high  water  mark  in  price,  is  already  enjoying 
a  brisk  sale.  The  initial  stocks  ordered  by  local 
distributers  were  speedily  exhausted,  one  house 
selling  eighteen  Sextettes  on  the  opening  day 
and  the  one  following. 

The  editorial  in  last  month's  World  on  "char- 
acter trade"  attracted  a  great  deal  of  attention. 
"It  deserves  to  be  pasted  in  the  hat  of  every  job- 
ber, manager  and  salesman,"  said  one  man. 
"Creating  dealers  indiscriminately  and  regard- 
less of  their  reputation  for  enterprise  and  ag- 
gressiveness or  the  reverse  is  a  bad  policy  for 
the  jobber  and  an  injustice  to  the  trade.  To  sell 
a  man  an  infinitesimal  order  just  inside  the  re- 
quirements to  get  him  to  'try  it  out'  when  his 
ambitions  extend  no  further  than  that,  generally 
leads  to  failure.  I  think  every  new  dealer  should 
have  it  impressed  on  him  from  the  start  that  he 
must  carry  a  stock  at  all  times  if  he  expects  to 
buy  as  a  dealer.  I  have  known  instances  of  a 
merchant  who  wanted  to  buy  a  machine  for  his 
own  use  being  told  that  if  he  would  buy  the  min- 
imum quantity  required  to  qualify  as  a  dealer, 
he  would  get  his  own  machine  at  wholesale  and 
would  have  no  trouble  in  disposing  of  the  others 
even  if  he  didn't  want  to  handle  talking  machines 
regularly.  Of  course  any  salesman  either  in  the 
house  or  on  the  road,  who  will  sell  goods  in  this 
way  is  highly  culpable  and  should  be  disciplined 
when  his  sins  are  discovered." 


L.  F.  Geissler,  general  manager  of  the  Victor 
Talking  Machine  Co.,  who  has  been  on  a  hurried 
trip  on  personal  business,  spent  Sunday  and  a 
portion  of  Monday  in  Chicago  with  his  son,  A. 
D.  Geissler,  manager  of  the  Talking  Machine  Co. 

B.  Feinberg,  well-known  to  the  trade  formerly 
as  a  member  of  the  Zonophone  traveling  forces 
and  for  the  past  two  years  a  member  of  the  firm 
of  Dilbahner  &  Feinberg,  proprietors  of  the 
Western  Talking  Machine  &  Supply  Co.,  will 
open  a  retail  talking  machine  store,  handling 
Victor  goods  exclusively,  at  169  Michigan  avenue, 
next  week.  It  will  be  an  individual  venture  of 
Mr.  Feinberg's,  although  he  still  retains  his  in- 
terest in  the  Western  Talking  Machine  &  Supply 
Co.  The  new  store,  although  not  of  large  di- 
mensions, should  be  admirably  located  for  high 
grade  trade,  the  very  kind  that  Mr.  Feinberg 
declares  his  intention  of  catering  to  almost  ex- 
clusively. It  is  the  north  store  in  the  Railway 
Exchange  Building  and  adjoins  Orchestra  Hall. 
It  will  be  handsomely  fitted  up  with  two  beautiful 
mahogany  booths  and  the  decorations  throughout 
will  be  of  an  artistic  nature.  Mr.  Feinberg  has 
secured  the  services  of  Miss  Davidson,  who  has 
tlie  reputation  of  an  expert  sales  woman. 

W.  C.  Fuhri,  district  manager  for  the  Columbia 
Phonograph  Co.,  returned  recently  from  a  south- 
ern trip  including  New  Orleans,  Memphis,  Little 
Rock  and  other  points.  He  reports  that  their 
southern  business  has  shown  a  noticeable  picking 
up  recently  and  that  March  was  the  best  month 
that  the  Memphis  branch  had  experienced  since 
last  October. 

The  Columbia  Phonograph  Co.  had  an  excellent 
sale  on  the  Bonci  Fonotipia  records  as  the  result 
of  the  appearance  of  the  famous  tenor  of  the 
Metropolitan  Grand  Opera.  The  Scotch  dialect 
records  of  Harry  Lauder  issued  by  the  National 


SEND  US  YOUR  VICTOR  AND  EDISON  ORDERS 


Don't  you  want  some  snappy 
newspaper  cuts? 


Business  Tonic 

A  good  line  of  goods. 
An  attractive  store. 
Live  advertising. 

LYON  &  HEALY'S  FACTORY  SERVICE. 

Add  common  sense  and  use  freely  every  day. 


We  Supply  these  Cuts. 


You  would  not  think  of  putting  your  Doctor's  prescription  into  the  hands  of  a  second- 
rate  Druggist'  who  uses  stale  Drugs,  and  employs  careless  Clerks.  There  is  as  much  difference  in 
the  way  Victor  and  Edison  orders  are  filled  as  there  is  in  the  way  prescriptions  are  handled. 

Lyon  &  Healy's  factory  service  fills  your  order  as  carefully  as  if  it  were  a  prescription 
upon  which  your  life  depended,  and  starts  it  off  to  you  the  same  day  it  is  received. 


CHICAGO 


CHICAGO 


mi 


16 


THE  TALKING  MACHINE  WORLD. 


Phonograpli  Co.,  are  proving  immense  sellers  in 
Chicago  and  the  West,  as  indicated  by  reports 
from  dealers  and  jobbers.  Seldom  has  a  singing 
comedian  sprung  into  such  instant  and  wide- 
spread popularity  by  the  talking  machine  route 
as  has  the  canny  Scotchman. 

"Our  wholesale  business  both  on  Edison  and 
Victor  has  shown  quite  a  material  picking  up  in 
the  last  two  or  three  weeks,"  said  C.  E.  Goodwin, 
of  Lyon  &  Healy.  "Locally  our  retail  business 
shows  some  peculiar  tendencies  as  the  result  of 
our  own  efforts  on  the  Victor  Victrola  such  as 
the  distribution  of  the  photograph  of  Alice  Neil- 
son  listening  to  the  V.  V.,  and  other  methods 
aided  by  the  widespread  advertising  by  the  Vic- 
tor Co.  We  have  actually  sold  more  Victor  Vic- 
trolas  in  two  recent  weeks  than  any  other  type  of 
Victor." 

Enoch  Grill,  of  Reid  City,  Mich.,  has  bought 
out  the  talking  machine  department  of  H.  R. 
Niergarth,  of  that  city,  and  will  hereafter  handle 
Edison  and  Columbia  goods  in  addition  to  pianos. 

The  Barnhard  Music  Co.,  of  Kalamazoo,  Mich., 
have  recently  added  talking  machines,  handling 
Edison,  Victor  and  Columbia. 

Whiteman  &  Bowers,  formerly  salesmen  for 
Grinnell  Bros.,  of  Detroit,  have  opened  a  piano 
and  talking  machine  store  at  Howell,  Mich.,  han- 
dling Columbia  and  Edison  goods. 

William  Gunn,  of  Saginaw,  Mich.,  will  move 
his  piano  and  talking  machine  business  into  a 
fine  new  store  with  a  special  room  devoted  to  the 
Edison  and  Columbia  lines. 

J.  F.  Bowers,  treasurer  of  Lyon  &  Healy,  and 
president  of  the  Talking  Machine  Jobbers'  Na- 
tional Association,  has  returned  from  a  10  days' 
sojourn  at  French  Lick  Springs,  Ind. 

The  main  reception  room  of  the  talking  ma- 
chine department  on  the  4th  floor  at  Lyon  & 
Healy's  has  been  converted  into  a  regular  Jap- 
anese bower  in  honor  of  the  B.  &  H.  Fiber  needle. 
Hundreds  of  bamboo  poles  decorate  the  walls  and 
ceilings,  fans,  umbrellas,  curios  and  banners  are 
artistically  disposed  here  and  there,  lighted  Jap- 
anese lanterns  are  suspended  above  the  record 


counter,  along  its  entire  length,  and  portieres 
made  of  the  bamboo  sections  from  which  the 
fiber  needles  are  split,  decorate  the  entrances  to 
the  aisles  from  which  the  private  record  rooms 
open. 

James  L  Lyons  has  been  made  a  distributer  for 
the  indestructible  records  of  the  Indestructible 
Phonograph  Record  Co.,  of  Albany,  N.  Y.,  and 
anticipates  a  good  demand  for  the  new  record. 

Rufus  T.  Brady,  manager  of  the  Chicago 
Stand  Co.,  86  E.  Lake  street,  reports  a  steadily 
growing  demand  for  their  phone  arm  attachment 
for  Edison  and  Columbia  cylinder  machines. 
They  have  recently  added  some  desirable  names  to 
their  list  of  phone  arm  distributers. 

G.  T.  Williams,  general  manager  of  Victor 
Distributing  &  Export  Co.,  New  York,  was  in 
Chicago  the  latter  part  of  last  week.  "On  the 
whole,"  remarked  Mr.  Williams,  "I  find  western 
conditions  of  a  favorable  nature.  Business  out 
here  is  in  reality  better  than  I  had  expected.  In 
the  east  the  wholesale  talking  machine  trade, 
W'hich  was  very  dull  the  first  two  weeks  in  April, 
showed  a  market  picking  up  the  latter  half, 
entirely  independent  of  the  new  monthly  bulletin 
orders."  Mr.  Williams  says  that  V.  E.  Moody, 
who  was  formerly  with  the  Talking  Machine  Co. 
here,  and  who  went  to  the  V.  D.  &  E.  Co.  a  few 
months  ago,  is  making  an  excellent  record  for 
himself  in  his  new  field. 

C.  W.  Chestnut,  who  travels  from  the  Chicago 
office  of  the  Edison  Business  Phonograph  Co., 
spent  last  week  in  Milwaukee  in  attendance  at 
the  Milwaukee  Business  Show.  The  Hoeffier 
iManufacturing  Co.,  the  Milwaukee  agents  for  the 
companj',  had  an  exhibit  at  the  show. 

Lyon  &  Healy  featured  as  usual  the  records 
of  the  Metroiwltan  Opera  Co.,  artists  at  Victor 
Hall  during  the  week  of  April  20,  when  the 
company  honored  Chicago  by  its  presence,  with 
satisfactory  results  on  sales. 

Senor  Martin  (Mar- tan)  as  he  pronounces  it, 
of  the  Metropolitan  forces,  was  a  visitor  at  Lyon 
&  Healy's  during  the  week  and  listened  with  the 
keenest  interest  to  the  Victor  records  of  the 


voices  of  some  of  his  associates.  He  was  espe- 
cially interested  in  the  Caruso  records,  which 
he  praised  highly.  Incidentally  he  remarked 
that  Caruso  was  not  only  a  consummate  artist, 
but  a  big  hearted,  liberal  minded  man  in  every 
way.  This  is  Mr.  Martin's  first  season  with  the 
Metropolitan.  Caruso  has  made  a  sort  of  protege 
of  him,  and  constantly  gives  him  the  benefit  of 
his  knowledge  and  experience  in  the  way  of 
criticism  and  suggestion. 

Mme.  Sembrich,  who  appeared  here  in  recital 
the  early  part  of  last  month,  also  called  at  Lyon 
&  Healy's  and  listened  to  some  of  her  late 
records. 

"A  man  came  in  here  the  other  day  and  bought 
an  18-cent  harmonica  he  had  seen  in  the  window, 
for  his  little  boy,"  said  John  Otto,  manager  of 
the  retail  talking  machine  department  of  the 
Wurlitzer  Co.  "Incidentally  I  found  out  he  was 
not  a  talking  machine  owner,  and  I  soon  had 
him  in  a  booth  listening  to  a  Victor  Victrola. 
The  next  day  he  called  with  his  wife  and  it 
ended  in  the  purchase  of  a  V.  V.  for  cash.  This 
simply  illustrates  the  potency  of  the  window  in 
getting  people  into  the  store.  It  pays  to  display 
the  little  things  and  the  talking  machine  man 
who  carries  small  goods  or  side  lines  should 
see  that  they  are  attractively  exploited.  The 
harmonica  purchaser  proved  a  splendid  talking 
machine  customer,  but  he  didn't  know  that  be 
wanted  a  talking  machine  when  he  entered  the 
store.  Work  everything  you  have  in  stock  in 
your  window  and  see  a  talking  machine  or  rec- 
ord prospect  in  everyone  you  attract  to  your 
store." 

W.  W.  Parsons,  the  Chicago  manager  for  the 
commercial  dictation  department  of  the  Colum- 
bia Phonograph  Co,,  returned  last  week  from  a 
flying  trip  to  headquarters  in  New  York. 

Max  Landay,  of  Landay  Bros.,  the  Zed  Co.  and 
the  Talking  Machine  Supply  Co.  of  New  York, 
was  a  recent  Chicago  visitor.  Mr.  Landay  is  a 
"live  wire"  of  liveliest  degree,  and  by  example  and 
precept  preaches  the  gospel  of  constant  hustle. 
"In  our  retail  business  in  New  York,"  said  Mr. 


The  Phon-Arm  Attachment 

(PATENT  PErVDHNQ) 

Made  to  fit  EDISON  STANDARD,  HOME  and 
TRIUMPH,  COLUMBIA,  B.  K.,  B.  E.,  and  B.  F. 

PHONOGRAPHS 


When  ordering  be  sure  to  state  for  what  machine  wanted,  especially  if  for  new  Edison  horn 

No  Unsightly  Horn  Stand  or  Crane. 

No  Wciglit  on  Reproducer  or  Feed  Nut. 

Horn  can  be  turned  out  of  way  when  changing 
Records. 

No  flimsy  rubber  tube  connection  to  Reproducer,  or 
Horn  dangling  loose  in  front  of  machine. 

GOOD  PROFIT  FOR  JOBBER  AND  DEALER 


CHICAGO  STAND  COMPANY 


86  E.  LAKE  ST. 


RUFUS  T.  BRADY,  Manager  CHICAGO,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


17 


Landay,  "we  have  always  made  it  a  point  to  ad- 
vertise the  hardest  when  times  are  the  dullest. 
We  have  always  found  that  there  is  business  to 
be  secured  in  the  summer  months  if  you  go  after 
it.  It  is  an  actual  fact  that  July  and  August 
of  last  year  were  the  heaviest  months  of  the 
year  with  us,  but  it  was  due  to  our  extra  ad- 
vertising efforts  In  these  months.  To  sum  up 
the  wise  dealer  will  go  after  the  trade  the  most 
vigwously  just  at  the  time  when  his  competitors 
are  relinquishing  their  efforts." 

B.  F.  Philpot,  manager  of  the  Indestructible 
Phonographic  Record  Co.,  of  Albany,  N.  Y.,  was 
in  Chicago  a  couple  of  weeks  ago  on  a  trip 
through  the  central  west.  Mr.  Philpot  was  very 
enthusiastic  regarding  the  progress  made  by 
the  indestructible  record  and  his  recent  trip  will 
add  materially  to  the  number  of  jobbers  han- 
dling the  indestructible  record.  In  the  few 
months  since  the  record  was  placed  on  the  mar- 
ket Mr.  Philpot  says  that  their  business  has  far 
exceeded  their  expectation.  He  expects  great 
things  from  the  new  reproducer  for  indestruc- 
tible records  which  they  will  soon  have  on  the 
market. 

Parney  Wurlitzer,  in  charge  of  the  automatic 
department  of  the  Cincinnati  house  of  the  Ru- 
dolph Wurlitzer  Co.,  was  a  recent  visitor  at  the 
company's  Chicago  branch. 

Mr.  Childs,  the  famous  head  of  the  Victor  Co.'s 
laboratory,  will  come  to  Chicago  some  time  this 
month,  it  is  said,  to  look  over  our  local  talent 
and  possibly  to  arrange  for  adding  the  voices 
of  some  leading  western  singers  to  the  Victor 
collection. 

Manager  Elmer  A.  Phillips,  of  the  Talking 
Machine  department  of  Rothschild's,  and  his  as- 
sistant, W.  M.  Baach,  are  exploiting  their  de- 
partment vigorously.  They  are  getting  a  liberal 
allotment  of  the  stores  advertising  space  in  the 
daily  papers  and  are  using  every  means  of  at- 
tracting the  attention  of  the  thousands  of  people 
who  visit  the  store.  They  are  now  giving 
illustrated  song  recitals  every  afternoon,  using 
a  new  lantern,  which  they  have  on  sale  and 


which  can  be  lighted  from  the  ordinary  incan- 
descent bulbs.  They  have  had  slides  made  for 
many  of  the  newer  popular  songs  as  well  as  the 
old  favorites,  and  use  them  with  both  Victor  and 
Edison  records. 

George  Ornstein,  manager  of  the  sales  depart- 
ment of  the  Victor  Talking  Machine  Co.,  is  ex- 
pected in  Chicago  about  the  15th. 

The  Columbia  Phonograph  Co.  have  closed  all 
the  branch  stores  in  the  outlying  districts  of 
the  city,  operating  in  a  retail  way  only  at  the 
main  store  at  88  Wabash.  The  closing  of  the 
sub-branches  has  been  by  no  means  simultane- 
ous, but  one  by  one  they  have  been  discontinued 
as  dealers  have  been  secured  in  the  vicinity  who 
are  willing  to  carry  a  large  stock  of  Columbia 
goods  to  supply  the  trade  which  had  already 
been  worked  up.  The  last  store  to  be  closed  was 
the  one  at  South  Chicago.  R.  M.  Brown,  who 
has  a  piano  store  in  the  vicinity,  will  handle  the 
Columbia  line  in  a  strong  way. 

Loring  Leeds,  sales  manager  for  the  Leeds, 
Catlin  Co.,  left  for  the  east  on  May  1,  after  a 
ten  days'  stay  in  Chicago.  It  is  understood  that 
Mr.  Leeds  consummated  several  large  deals  for 
the  company's  product  while  here. 

Bgermann  &  Randolph,  piano  dealers  of  Au- 
rora, 111.,  added  talking  machines  about  a  year 
ago  and  have  made  themselves  a  strong  factor 
in  the  trade  of  that  city.  They  have  a  beautiful 
store  with  a  ^45-foot  frontage,  and  are  devoting 
half  of  it  to  the  Victor  and  Edison  stock.  Mr. 
Randolph  is  strong  on  window  display  and  they 
had  very  effective  window  scenes  recently  ex- 
ploiting specific  records.  The  "Teddy  Bear  Pic- 
nic," for  instance,  was  pictured  out  in  very 
effective  fashion. 

Among  the  recent  visitors  at  the  Talking  Ma- 
chine Co.  were  James  A.  Pickens,  of  the  John 
Holt  Co.,  Dubuque,  la.;  Mr.  Peters,  manager  of 
the  talking  machine  department  of  Louerman 
Bros.,  Marionette,  Wis.;  W.  W.  Warner,  of  Mad- 
ison, Wis.;  M.  Christensen,  of  Rheinlander,  Wis., 
and  J.  A.  Phelps,  of  Sharon,  Wis. 

The  Columbia  Phonograph  Co.  recently  received 


a  letter  from  a  South  Dakota  farmer  who  stated 
that  he  had  a  Columbia  coin  slot  machine  with 
nice  hard  wood  cabinet  and  round  glass  cover 
and  an  assortment  of  grand  records.  The  only 
fault  he  had  to  find  was  that  he  lived  on  a  farm 
and  the  records  took  up  too  much  room.  He 
wanted  to  exchange  it  for  one  of  the  latest  style 
"flat  disc  machines."  He  was  referred  to  the 
nearest  dealer.  Meanwhile  the  Columbia  people 
are  trying  to  ascertain  the  regulation  size  of 
farms  in  South  Dakota. 

The  Talking  Machine  Co.  of  this  city  are  plac- 
ing on  the  market  a  new  record  brush  which 
they  claim  not  only  preserves  the  life  of  the 
records  upon  which  it  is  used,  but  insures  a 
good  clear  reproduction.  All  that  one  has  to  do 
is  to  insert  the  handle  of  the  little  brush  in  the 
needle  arm  of  the  sound  box  and  start  the  turn 
table.  By  the  time  the  brush  has  run  over  the 
record  not  only  has  the  surface  of  the  latter 
been  polished,  but  the  dirt  has  been  gently  but 
thoroughly  dug  out  of  the  grooves.  When  the 
record  is  cleaned  the  needle  wears  better  and 
does  not  develop  a  jagged  point,  and  conse- 
quently does  not  wear  the  record.  These  brushes 
are  mounted  on  a  pasteboard  card  holding  24 
brushes,  and  the  assortment  makes  a  fine  coun- 
ter display.  The  little  brush  costs  the  consumer 
only  10  cents.  They  should  prove  ready  sellers 
and  the  dealer  makes  good  profit. 


GABEL'S  AUTOMATIC  ENTERTAINER. 

A  Unique  and  Meritorious  Coin  Controlled  Ma- 
chine— Manufacturers  Move  to  New  Quarters. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  May  8,  1908. 
Gabel's  Automatic  Entertainer,  the  cut  of 
which  is  presented  elsewhere  in  this  issue,  de- 
serves to  rank  as  one  of  the  most  unique  and 
meritorious  coin-controlled  machines  on  the  mar- 
ket. The  manufacturers,  the  Automatic  Machine 
&  Tool  Co.,  have  recently  moved  to  new  quar- 
ters at  4650  North  Ann  street,  this  city,  where 


TKe  Most  Popular  Novelty  Yet  Introduced 

TH  E  RECORD  SWEEPER 


Preserves  the  life  of  your  records. 
Sold  double  our  original  stock 
on  the  first  circular. 

Sent   absolutely    on  approval, 

with  no  responsibility 
to  you. 

Popular  Price  10  cents  each. 

Every  customer  will  buy  one,  if 
only  from  the  novelty  of  it. 

You  Make  One  Hundred  per  Cent. 

Jobbers  price  in  quantities. 


Bristles  are  stiff  enough  to  do  what  is 
claimed  for  them. 

It  does  not  only  polish  the  sur- 
face of  the  record,  but  it  digs 
the  dirt  out  of  the  grooves. 

Mounted  twenty-four  on  a  substantial 
pasteboard  card. 

Retail  price  so  low  that  every  customer 
buys  one  at  sight. 

Write  us  to  send  you  one  card.  If  they  are 
not  all  that  we  claim  for  them,  if  you  do 
not  dispose  of  enough  to  make  you  think 
they  are  a  good  thing  return  those  you  have 
not  sold  v^ithin  one  week  and  pay  for  the 
balance. 


THE  TALKING  MACHINE  CO. 

72-74  WABASH  AVENUE.  CHICAGO 

LAR-GEST  EXCLUSIVE  VICTOR.  WHOLESALERS  IN  THE  COUNTRY  AND  HANDLERS  OF 

NEEDLES  AND  ACCESSOR.IES 


18 


THE  TALKING  MACHINE  WORLD. 


they  have  several  times  the  space  occupied  in 
their  former  location  on  Canal  street,  and  they 
are  prepared  to  supply  the  trade  with  these  ma- 
chines made  under  the  direct  supervision  of  John 
Gabel,  the  inventor,  and  president  of  the  com- 
pany. The  Entertainer  uses  only  disc  records. 
The  racks  on  either  side  of  the  center  revolving 
table  contain  twenty-four  10-inch  records,  twelve 
on  each  side.  The  program  is  in  sight,  and  also 
an  arrow  which  indicates  the  next  number  the 
machine  will  play.  If  a  special  number  on  the 
program  is  desired  this  can  be  accomplished  by 
turning  a  knob,  which  moves  the  arrow  to  the 
selection  desired.  To  put  the  machine  in  opera- 
tion one  has  only  to  place  a  nickel  in  the  slot 
and  turn  the  crank  handle  once.  Both  the 
needles  and  records  are  changed  automatically. 
The  machine  is  strictly  automatic,  no  electrician 
is  necessary  to  keep  it  in  running  order,  and  it 
therefore  can  be  operated  anywhere.  The  sound- 
box is  controlled  and  led  horizontally  over  the 
record  by  a  screw  feed  attachment.  The  finish 
of  the  machine  is  as  fine  as  mechanical  skill  can 
produce.  The  cabinet  is  of  quarter-sawed  golden 
oak.  The  large  parts  of  the  mechanism  are 
finished  in  black  enamel,  handsomely  decorated, 
and  the  other  working  parts  nickel  plated  and 
brass  finished.  All  aluminum  parts  are  polished. 
The  mechanism  is  exposed  on  three  sides,  the 
machine  having  a  large  plate  glass  panel  on  each 
side.  This  makes  it  very  attractive,  as  the  people 
can  see  the  movements  of  the  machine.  The 
machine  is  60  inches  high,  37  inches  wide,  and 
15  inches  deep.  The  sound-transmitting  horn 
is  40  inches  long,  with  a  handsome  brass  bell 
on  the  end.  Every  machine  is  put  out  under 
a  strong  guarantee  by  the  manufacturers. 


DON'T  RELINQUISH  ENERGY 

When  Tirnes  Are  Not  Good — This  Is  Just  the 
Moment  When  Every  Talking  IVlachine  IVlan 
Should  be  Spurred  on  to  Stronger  Efforts — 
It  Pays  to  Loosen  Up. 


In  the  world  of  business  there  is  no  such  thing 
as  keeping  still  or  maintaining  one  position. 
Advancement  is  the  only  way  to  success,  for 
when  a  business  ceases  to  advance  it  immediately 
begins  to  slide  backward,  down  the  hill  to  ulti- 
mate failure.  A  little  adversity,  instead  of  spur- 
ring a  man  to  stronger  efforts,  frequently  causes 
him  to  stop  hustling  and  begin  wishing  for  bet- 
ter conditions  instead  of  creating  more  business. 
Then  again,  with  some  men  enthusiasm  is  some- 
times spasmodic.  For  ja  year  or  two  they  are 
all  energy,  and  then  they  begin  to  cool  off.  In 
both  cases  the  business  suffers  and  is  often  ir- 
reparably injured  in  a  very  short  time. 

An  excellent  editorial  upon  the  inclination  of 
certain  dealers  to  give  in  to  poor  business  con- 


ditions appears  in  the  May  number  of  the  Edi- 
son Phonograph  Monthly  under  the  heading, 
"Loosen  Up,"  and  reads  as  follows: 

"If  we  should  ask  every  Edisen  jobber  and 
dealer  to  raise  his  right  hand  to  the  question: 
'Are  you  to-day  making  the  same  effort  to  get 
business  that  you  did  six  months  ago?'  we  doubt 
if  one  in  a  hundred  would  put  up  his  hand. 
Fully  nine-tenths  would  frankly  admit  that  they 
were  not  doing  so  and  would  defend  their  posi- 
tion with  the  claim  that  business  did  not  war- 
rant their  making  the  effort  or  spending  the 
money.  This  is  one  of  the  great  drawbacks  of 
quiet  times.  When  everything  is  booming  and 
everybody  is  doing  a  big  business,  every  firm 
of  any  life  advertises,  circularizes  and  adopts 
every  known  method  for  getting  business.  The 
more  they  have  the  more  they  want.  Their 
efforts  add  to  the  work  of  printers,  salesmen, 
solicitors  and  scores  of  people  in  other  lines. 
Those  in  other  lines  then  come  back  and  buy 
phonographs  and  records.  It's  a  case  of  'tickle 
me  and  I'll  tickle  you.' 

"But  let  something  happen  to  business  gener- 
ally and  everybody  instinctively  lets  up  in  his 
efforts.  Advertising  of  all  kinds  is  cut  down, 
salesmen  are  withdrawn  and  retrenchment  be- 
comes the  cry.  Many  times  this  is  done  before 
a  firm's  business  shows  any  signs  of  being 
affected  and  apparently  only  in  obedience  to  a 
cry  of  'wolf.'  Clerks  get  the  germ  and  use  it 
as  an  excuse  for  relaxed  efforts.  The  natural  re- 
sult of  such  a  state  of  affairs  is  to  make  business 
poorer  and  times  harder.  The  tickling  game 
once  stopped,  the  volume  of  everyone's  business 
suffers.  Those  who  have  ready  money  hold  on 
to  it  like  grim  death,  fearful  that  it  will  not  re- 
turn if  once  spent. 

"Business  to-day  needs  nothing  but  a  loosening 
up  on  all  sides.  Edison  jobbers  and  dealers  can 
do  their  part  by  patronizing  the  printer,  the 
newspaper  publisher,  by  putting  men  on  the 
road  and  doing  all  the  things  they  did  six 
months  ago.  It  may  seem  unprofitable  -for  a 
short  time,  but  the  printer  will  put  more  men 
at  work,  the  newspaper  publisher  will  extend  his 
efforts,  the  families  of  salesmen  will  have  more 
money  to  spend,  and  before  long  the  wheels  of 
business  will  hum  as  merrily  as  ever.  Put  your 
shoulder  to  the  great  business  wheel  and  do 
your  part  in  making  it  go  round.  Don't  lie 
down,  crying,  'It's  no  use.'  That  is  not  the  part 
of  the  up-to-date  American  business  man." 


A  WONDERFUL  COMBINATION. 

New  Musical  Instrument  Invented  by  Indiana 
Genius — Sings,  Plays  the  Piano  and  Violin 
and   Does  Other  Remarkable  Stunts 


A  workingman  of  Milton,  Ind.,  is  credited  with 
having  invented  a  remarkable  musical  instru- 


DEALERS 
TAKE  NOTICE! 


We  will  send,  prepaid,  and 
free  of  charge,  a  "Missing 
Link"  to  every  Dealer 
who  handles  Edison 
Phonographs  and 
Cylinder  Graphophones. 

Write  for  it  now.  You'll 
need  it  in  your  business. 


ADDRESS 


KREILING&COMPANY 

North  40th  Ave.  and  Lc  Moync  St. 

CHICAGO,  U.  S.  A. 

Manufacturers  of  the  "TIZ-IT"  All 
Metal  Ball-Joint  Horn  Connection 
for_Cylinder  Machines. 


ment  which,  it  is  said,  sings  popular  songs,  plays 
its  own  accompaniments,  gives  miniature  vaude- 
ville performances,  and  plays  a  violin  all  at 
one  time.  The  inventor  calls  his  instrument  the 
"Vaudeano,"  and  has  made  application  for  a 
patent  on  it. 

In  constructing  the  combination  the  originator 
employed  an  old  upright  piano  in  which  he  con- 
cealed a  phonograph.  The  piano  also  contains 
an  "endless  fiddle  bow,"  in  form  of  a  rubber 
rope,  by  which  the  upper  piano  strings  are 
scraped  in  making  the  "violin  music."  By  pull- 
ing out  a  stop  the  rubber  cord  is  brought  into 
contact  with  the  strings  and  the  motor  controll- 
ing the  attachment  set  in  motion.  By  a  simple 
method  the  phonograph  is  operated  and  regular 
perforated  paper  rolls  are  used  for  the  player 
actions.  If  the  inventor's  arrangements  are  car- 
ried out  exactly  as  he  thinks  they  will  be,  the 
instrument  will  probably  make  its  first  public 
appearance  in  the  near  future. 


H 


NO  SCRATCH 
NO  RASP 
NO  BLAST 


FIBRE  NEEDLES 


FOR. 


PoLtented  Nov.  12,  1907 


Records 
WiU  Last 
Forever 


The  following  is  from  recent  circular  letter  issued  by  one  of  the  largest  Jobbers  and  Dealers  of  Talking  Machines 
and  Records  in  the  world  : 

"  In  addition  to  the  record  list,  we  also  enclose  circular  descriptive  of  the  "  Fibre 
Needle"  which  is  without  question  the  only  Needle  that  brings  out  the  full, 
round  and  Natural  Tone  of  our  Disc  Records  and  still  preserves  the 
Record.    In  order  to  obtain  results  follow  the  instructions  carefully." 


The  above  is  one  out  of  thousands.    Our  testimonial  files  aire  open  to  all  those  interested ! 


Write  for  Samples,   Circulars  and  Testimonials 


208  E.  KInzie  Street 


IVIFG.  CO. 

CHICAGO,  ILLS. 


THE  TALKING  MACHINE  WORLD. 


19 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 

Record 

Racks 


INDESTRUCTIBLE  RECORDS 
RECORD  CABINETS 

SPRINGS 

for  all  makes  and  sizes 

QUILL  NEEDLES 

"TIZ-IT"        All-Metal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I.  LYONS 

192-194  Van  Buren  Street 
CHICAGO 


THE  SYNTHETIC  TALKING  MACHINE. 


Experiments  of  Dr.  Scripture  of  Yale  in  an  En- 
deavor to  Produce  Machines  Giving  Ef- 
fects of  Human  Voice — What  Has  Already 
Been  Done  by  Other  Scientists  in  That  Direc- 
tion and  Their  Success — An  Interesting 
Study  of  the  Voice. 


Reference  was  made  in  The  Talking  Macliine 
World  for  March  to  the  production  of  a  real 
talking  machine  on  the  synthetic  plan  by  Dr. 
Mirage,  of  Paris.  It  is  interesting  to  note  that 
Dr.  Scripture,  the  eminent  physiologist  of  Yale 
University,  has  also  been  engaged  in  experi- 
ments which  he  hopes  will  lead  to  the  construc- 
tion of  a  machine  which  will  be  able  to  sing  or 
emit  vowels  similar  to  those  sung  by  the  human 
voice.  In  doing  so  he  points  out  the  possibility 
of  an  entire  revolution  in  organ  building,  and 
consequently  in  church  music,  Dr.  Scripture's 
work  has  come  in  for  no  little  notoriety  in  the 
European  papers,  and  the  Deutsche  Tageszeitung, 
in  referring  to  the  matter  says: 

"This  announcement  sounds  slightly  fantastic, 
but — in  spite  of  its  American  origin — it  deserves 
serious  notice,  not  only  on  account  of  the  well- 
known  reputation  of  Dr.  Scripture,  but  also  for 
the  reason  that  some  of  the  experiments  in  the 
manufacture  of  machines,  which  will  emit  human 
sounds  automatically,  have  been  comparatively 
successful.  Naturally,  this  instrument  will  not 
be  on  the  same  principle  as  a  phonograph,  which 
is  a  reproducing  machine.  It  will  be  an  instru- 
ment which  will  create  sounds — which  there  is 
no  necessity  to  speak  or  sing  into."  ' 

If  Professor  Scripture  is  successful  in  his  en- 
deavors he  will  not  be  the  first  to  accomplish  the 
task,  although,  of  coui-se,  he  may  secure  more 
perfect  results  than  any  others.  Paber,  Kratzen- 
stein,  and  Kempelen  each  individually  achieved 
more  or  less  success  in  this  direction.  Their 
work  it  is  which  is,  doubtless,  referred  to  in  the 
comment  of  the  German  paper.  These  experi- 
ments were  very  interesting  and  are  worth  notic- 
ing. The  so-called  talking  or  musical  figures 
were  automatons,  extremely  ingenious,  but  purely 
and  simply  mechanical.  The  work  done  by 
Faber,  Kratzenstein,  and  Kempelen  was  much 
more  scientific,  and  is  much  more  closely  related 
to  the  talking  machine  as  we  know  it  to-day, 
pays  the  Talking  Machine  News, 


Toward  the  end  of  the  18th  century  a  bold 
and  almost  successful  attempt  was  made  to  con- 
struct a  talking  machine.  In  1779  the  Imperial 
Academy  of  Science  in  St.  Petersburg  proposed  as 
the  subject  of  one  of  their  annual  prizes  an 
inquiry  into  the  nature  of  the  vowel  sounds  and 
the  construction  of  a  machine  to  imitate  them. 
This  prize  was  gained  by  M.  Kratzenstein,  who 
showed  that  all  the  vowels  could  be  distinctly 
pronounced  by  blowing  through  a  reed  into  the 
lower  ends  of  pipes  of  varying  and  irregular 
shape.  He  claimed  to  have  constructed  a  machine 
that  would  not  only  pronounce  the  vowels,  but 
also  such  words  as  "papa,"  "mamma."  There 
is  no  reason  to  believe  that  he  accomplished 
more  than  this. 

About  the  same  time  N.  Kempelen,  a  Hungar- 
ian, was  occupied  in  the  same  direction.  It  was 
he  who  constructed  the  mysterious  chess-player, 
which  attained  such  celebrity.  In  his  first  at- 
tempt, he  produced  the  vowel  sounds  by  adapting 
a  reed  to  the  bottom  of  a  funnel-shaped  cavity 
and  placing  his  hand  in  various  positions  within 
the  funnel.  This,  however,  was  unsatisfactory. 
After  long  study  he  contrived  a  hollow  oval  box, 
divided  into  two  portions,  hinged  together  so  as 
to  resemble  jaws.  This  box  received  the  sound 
which  issued  from  the  tube  connected  to  the 
reed,  and  by  opening  and  closing  the  jaws  he 
produced  the  sounds  a,  o,  ou,  and  an  imperfect  e, 
but  no  i.  After  two  years'  labor  he  succeeded  in 
obtaining  from  the  jaws  the  sounds  of  the  conso- 
nants, p,  m,  and  1,  and  by  means  of  these  vowels 
and  consonants  he  could  compose  syllables  and 
words,  such  as  mamma,  papa,  aula,  lama,  mulo. 
The  rounds  ran  into  each  other,  and  an  aspira- 
tion followed  some  of  the  consonants,  so  that 
instead  of  papa  the  word  sounded  phaa-ph-a. 
But  with  much  labor  he  managed  to  surmount 
many  of  these  difficulties.  He  found  it  necessary 
to  imitate  the  organs  of  speech  by  having  only 
one  mouth  and  one  glottis.  The  mouth  consisted 
of  a  funnel  or  bell-shaped  piece  of  elastic  gum, 
which  approximated,  by  its  physical  properties, 
to  the  softness  and  flexibility  of  the  human 
organs.  To  the  mouthpiece  was  fixed  a  nose  of 
two  tin  tubes,  which  communicated  with  the 
mouth.  When  both  these  tubes  were  open  and 
the  mouthpiece  closed,  a  perfect  m  was  pro- 
duced; when  one  was  closed  and  the  other  open, 
an  n  was  sounded.  He  could  have  succeeded  in 
obtaining  the  four  letters  d,  g,  k,  t,  but  by  using 
a  p  instead  and  modifying  the  sound  in  a  par- 
ticular manner,  he  contrived  to  deceive  the  ear 
by  a  tolerable  resemblance  of  these  letters.  There 
seems  to  be  no  doubt  that  at  last  he  was  able  to 
produce  entire  words  and  sentences,  such  as 


opera,  astronomy,  Leopoldus  secundus;  Roman- 
orum  imperator  semper  Augustus;  je  vous  aime 
des  tons  mon  coeur,  etc.  But  he  never  fitted  up 
a  speaking  figure,  and  probably,  from  being  dis- 
satisfied with  the  general  result  of  his  labors, 
he  exhibited  only  to  his  friends. 

The  labors  of  Kratzenstein  and  Kempelen 
were,  in  the  early  19th  century,  pursued  by  Mr. 
Willis,  of  Cambridge,  with  great  success.  He 
improved  Kempelen's  device,  and  found  that  he 
could  entirely  dispense  with  the  introduction  of 
the  hand,  and  could  obtain  the  whole  series  of 
vowels  by  sliding  a  flat  board  over  the  mouth  of 
the  cavity. 

These  experiments  and  others  have  led  the 
best  authorities  to  regard  the  human  voice  as 
analogous  to  reed  pipes,  the  vocal  chords  form- 
ing the  reeds  and  the  cavity  of  the  mouth  the 
pipes.  Voices  in  which  over  tones  abound  are 
sharp,  and  even  rough;  those  in  which  they  are 
few  and  faint  are  soft  and  sweet.  In  every 
voice,  however,  the  number  and  relative  intensity 
of  the  overtones  depend  on  the  form  assumed  by 
the  cavity  of  the  mouth,  which  acts  relatively 
to  the  vocal  chords  precisely  as  a  resonator  does 
to  a  tuning  fork,  or  a  pipe  to  a  reed.  These,  it 
is  believed,  are  the  views  held  by  Professor 
Scripture,  and  if  it  be  true,  as  reported,  that  he 
is  engaged  on  the  construction  of  a  machine  not 
to  reproduce  but  to  create  sound,  his  work  will 
be  watched  with  interest  by  everyone  to  whom 
the  talking  machine  is  more  than  a  toy. 


SMYTH  &  CO.'S  CLEVER  PUBLICITY. 


Smyth  &  Co.,  35  Donegall  street,  Belfast,  Ire- 
land, who  handle  the  gramophone  line  in  that 
city,  have  been  bringing  their  goods  to  the  at- 
tention of  the  people  of  that  city  in  a  rather 
unique  way.  They  employ  a  number  of  sand- 
wich men  to  promenade  the  principal  thorough- 
fares. The  man  in  front  of  the  procession  carries 
a  Victor  gramophone  on  a  tray  strapped  around 
his  neck,  with  a  board  on  his  back  containing  a 
copy  of  the  picture  of  "His  Master's  Voice,"  and 
leads  a  small  fox  terrier  by  a  leash.  The  terrier 
also  boasts  of  a  coat  containing  the  words,  "His 
Master's  Voice."  This  is  advertising  clever 
enough  to  emanate  from  a  Yankee,  but  Mr. 
Smyth  is  a  progressive  Irishman,  hence  half 
Yankee. 


Several  music  and  talking  machine  stores  in 
Hartford,  Conn.,  have  been  affected  by  a  recent 
order  of  the  prosecuting  attorney  that  all  pro- 
jecting signs  must  be  removed  by  May  15. 


NEEDLES 


We  Have  Them 

ALL  STYLES 

for  all 

Disc  Machines 


For  Loud,  Medium,  Soft,  Musical  Tones  "Gold"  Needles, 
for  use  on  Celluloid  Discs  "BELL  TONE,"  for  Concert  use 
EXTRA  LOUD. 

MULTITONE.  Three  (3)  Tones  in  one  needle.  Plays  Loud, 
Soft  and  Medium  without  changing  the  needle.  Plays  10  Records 
without  hurt  to  the  Record.    Needles  for  the  Victrolia  Machine. 

WE  CARRY  ALL  IN  STOCK,  icq  to  envelope.  300  in 
Tin  Box.  Special  orders — packed  as  required — ^own  printing  if 
desired.  Made  of  Best  English  Steel.  Highest  Quality,  Lowest 
Prices,  Prompt  Deliveries. 

C.   H.   CROWLEY,   MaKer  of  Needles 

274  CHVRCH  STREET,  NEW  YORK  211  JACKSON  BOULEVARD,  CHICAGO 


20 


THE  TALKING  MACHINE  WORLD. 


TRADE  HAPPENINGS  IN  PHILADELPHIA 


Business  Spasmodic  But  Prospects  Bright — Trade  Interested  in  Coming  Convention — Louis 
Buehn  &  Bro.  Suffer  Heavy  Loss  by  Fire — Covered  by  Insurance — Business  Resumed — 
Musical  Echo  Co.  Take  Agency  for  1  ndestructible  Records — C.  H.  Robertson  With  Buehn  Co. 
— A  New  Buehn  in  Town — Weyniann  &  Sons  Busy — What  Other  Talking  Machine  Houses 
Report — Columbia  Co.'s  Fonotipia  Records  Grow  in  Popularity. 


(Special  to  The  Talking  Machine  World.) 

Philadelpllia,  Pa.,  May  8,  1908. 

Business  in  this  city  for  the  past  month  was 
more  or  less  spasmodic,  and  just  enough  to 
keep  the  interest  of  the  trade  on  edge.  A  change 
for  the  better  has  been  felt  all  along  the  line, 
however,  since  the  first  of  the  month,  and  every- 
one feels  that  the  near  future  holds  forth 
brighter  prospects  for  those  in  the  talking  ma- 
chine trade.  Collections  have  been  unusually 
good,  both  wholesale  and  retail.  The  public  is 
showing  a  desire  to  make  up  all  deficits  on  its 
instalments.  So  after  summing  everything  up 
and  weighing  the  pros  and  cons,  Philadelphians 
have  little  cause  to  complain  and  a  whole  lot 
to  be  thankful  for.  Jobbers  here  are  all  look- 
ing forward  to  the  convention  to  be  held  at  At- 
lantic City  early  in  July,  and  many  subjects  of 
vital  interest  to  the  trade  in  general  are  to  be 
brought  up  and  passed  upon. 

Louis  Buehn  &  Bro.,  the  well-known  talking 
machine  jobbers,  of  this  city,  suffered  a  severe 
loss  from  fire  on  the  night  of  May  2.  The  fire 
started  from  some  unknown  cause  on  the  fourth 
story  of  the  building,  and  while  it  was  put  out 
before  it  had  spread  to  the  lower  floors,  every- 
thing was  flooded  by  water  and  considerable 
stock  spoiled.  The  fire  started  early  in  the 
evening  while  some  of  the  employes  were  still 
in  the  building  getting  out  some  rush  orders, 
and  after  the  excitement  was  over  all  pitched  in 
to  the  herculean  task  of  bringing  order  out  of 
chaos.  All  hands  were  on  the  job,  but  it  was 
Sunday  noon  before  even  the  salesrooms  re- 
sumed their  accustomed  aspect.  All  dam- 
age was  fully  covered  by  insurance,  for  which 
the  firm  are  to  be  congratulated.  The  Western 
Talking  Machine  Co.,  or  in  other  words,  Adolf 
Weiss,  whose  place  adjoins  the  Buehn  establish- 
ment, also  suffered  some  damage  from  water  run- 
ning down  on  his  stock,  which  was  also  pro- 
tected by  insurance. 

The  Penn  Phonograph  Co.,  of  this  city,  re- 
ported trade  in  both  departments  as  fair,  with  a 
marked  stiffening  since  the  first  of  the  month. 

The  Musical  Echo  Co.  have  obtained  the 
agency  for  the  Indestructible  record  for  Eastern 
Pennsylvania,  Southern  New  Jersey,  Delaware, 
Maryland,  Virginia  and  West  Virginia,  and  Wash- 
ington, D.  C,  and  are  now  preparing  a  strong 
campaign  to  push  them  into  prominence  in  their 
territory.  Mr.  Gerson,  in  a  chat  with  The  World, 
spoke  very  encouragingly  of  the  outlook.  The 
Musical  Echo  Co.  are  making  a  strong  bid  for 
high-class  trade  on  their  line  of  Everett  pianos, 
this  department  being  in  charge  of  Thomas  StoU, 
for  twelve  years  previous  prominently  connected 
with  John  Wanamaker.    Mr.  Stoll,  besides  being 


a  brilliant  salesman,  is  a  musician  of  ability, 
and  the  musicales  which  are  given  weekly  under 
his  direction  are  proving  great  trade  stimulators. 

C.  J.  Heppe  &  Sons  reported  trade  as  some- 
what quiet  during  the  latter  part  of  April,  but 
since  the  first  orders  from  their  dealers  have 
become  more  frequent  and  of  a  more  satisfactory 
size. 

Chas.  D.  Robertson,  formerly  an  Edison  dealer, 
with  a  store  at  4223  Lancaster  avenue,  has  just 
become  aifiliated  with  the  Buehn  Co.  in  the  ca- 
pacity of  retail  manager.  Mr.  Robertson  was 
one  of  the  oldest  Edison  dealers  in  this  State, 
having  sold  the  line  continually  for  the  past 
ten  years.  A  man  of  considerable  native  ability, 
he  knows  the  retail  end  of  the  business  from 
A  to  Z,  and  judging  from  the  results  he  has 
already  obtained,  he  will  prove  a  valuable  ac- 
quisition to  this  enterprising  house. 

And  while  speaking  of  additions,  it  might  be 
well  to  explain  that  smile  that  Brother  Louis 
Buehn  has  been  wearing  for  the  past  fortnight, 
and  which  nothing,  no  matter  how  aggravating, 
can  scrub  off,  not  even  a  bad  split  in  a  bowling 
tournament,  which  is  one  of  the  many  things  in 
which  our  friend  shines.  In  short,  on  Easter 
morning  he  was  presented  with  a  fine,  strapping 
boy,  which,  needless  to  say,  is  the  picture  of  his 
father.  We  are  sure  that  the  trade  will  unite 
with  The  World  in  offering  him  their  congratu- 
lations. 

Weymann  &  Sons  are  enjoying  a  lively  call  on 
their  various  lines;  in  fact,  so  busy  were  they 
that  when  your  correspondent  called  on  them 
for  the  usual  confab,  none  of  the  boys  had  time 
for  more  than  a  handshake  and  a  smile.  At 
least,  this  is  something  like  it,  and  we  hope  to 
see  it  continue. 

The  Columbia  Phonograph  Co.  are  meeting 
with  pronounced  success  here  with  their  line  of 
Fonotipia  records,  and  Manager  Goldrup  seemed 
very  well  satisfied  with  things  in  general. 


TALKING  MACHINE  DEALER  FAILS. 


A  petition  in  bankruptcy  has  been  filed  against 
Louis  Sheiman,  dealer  in  phonographs,  1960 
Third  avenue,  New  York,  by  these  creditors: 
Victor  Distributing  &  Export  Co.,  $1,999,  and 
Jacot  Music  Box  Co.,  $1,213.  W.  E.  Verplank 
has  been  appointed  receiver  with  authority  to 
continue  the  business  temporarily.  Liabilities 
are  $5,227,  and  assets  $2,000.- 


VICTOR  VICTROLA  AS  ENTERTAINER. 


tor  Victrola,  which  gave  selections  from  the 
operas  and  late  musical  comedies,  as  well  as  sev- 
eral popular  numbers.  The  banqueters  were 
highly  pleased  with  the  entertainment,  declaring 
ic  surpassed  the  usual  orchestra  music. 


QUALITIES  OF  SOUND. 

Importance  of  Understanding  the  Subject  in 
Making  Both  Talking  Machines  and  Records 
— A  Study  of  Vibration  and  Its  Value  Es- 
sential— Some  Sound  Advice. 


A  complete  understanding  of  the  qualities  of 
sound  is  of  the  utmost  importance  to  the  mak- 
ers of  both  talking  machines  themselves  and  the 
records,  and  continual  improvement  in  the  mak- 
ing of  reproducing  attachments  and  also  in  the 
system  of  recording  shows  a  growing  knowledge 
of  the  subject.  Sound  may  be  classed  under  two 
headings,  music  and  noise.  The  former  is  caused 
by  a  regular  number  of  vibrations  in  a  given 
time,  and  the  latter  of  an  irregular  number.  The 
middle  C  on  a  piano  is  the  result  of  about  250 
vibrations  per  second,  that  of  an  octave  below, 
125  vibrations.  To  go  higher  up  the  scale  would 
increase  the  number  of  vibrations  proportion- 
ately. 

It  is  well  known  that  the  quantity  of  sound 
decreases  as  the  distance  from  its  source  in- 
creases, due  to  the  spreading  of  the  sound  waves 
over  a  larger  space.  Naturally  the  more  air  to 
be  set  in  motion  by  the  vibration  the  less  their 
power.  To  illustrate  the  principle  pour  a  drop 
of  ink  into  a  quantity  of  water.  As  it  spreads 
and  mixes  with  the  water  it  becomes  weaker  in 
color,  until,  if  there  is  sufficient  water,  it  dis- 
appears altogether. 

The  size  of  the  vibrations  also  has  a  great 
deal  to  do  with  the  traveling  qualities  of  sound. 
If  the  string  of  a  musical  instrument  is  touched 
lightly  the  vibrations  are  limited  and  the  note 
is  soft.  Should  the  same  thing  be  struck  vio- 
lently the  loudness  of  the  note  will  increase  in 
proportion  to  the  force  of  the  blow. 

Two  notes  of  exactly  the  same  pitch  and 
loudness  but  played  on  different  instruments, 
may  be  classified  even  by  an  amateur,  owing  to 
different  quality,  the  last  of  the  three  ways  in 
which  musical  notes  can  vary,  the  other  two 
being  pitch  and  loudness. 

A  thorough  study  of  these  elements  should  be 
made  by  those  not  already  perfectly  familiar 
with  them,  for  even  a  dealer  will  not  find  it 
amiss  to  understand  the  principles  of  music  in 
dealing  with  an  intelligent  clientele. 


APPOINTED  VICTOR  JOBBERS. 


At  the  St.  George  dinner  recently  given  at  the 
Hotel  Ten  Eyck  in  Albany,  N.  Y.,  the  guests  were 
entertained,  while  discussing  the  menu,  by  a  Vic 


E.  F.  Droop  &  Sons  Co.,  Washington,  D.  C, 
have  been  appointed  Victor  jobbers,  C.  A.  Droop 
consummating  the  management  upon  a  recent 
visit  to  the  Victor  factory  at  Camden.  This 
house  have  long  been  Victor  jobbers  in  their  Bal- 
timore store.  They  have  one  of  the  most  com- 
plete talking  machine  departments  south  of 
Philadelphia  and  carry  an  immense  stock  of 
both  Edison  and  Victor  machines,  records  and 
supplies. 


ecording  Horn 


RETAIL  PRICE,  $2.00 

A  Good  Margin  for  Dealers  and  Jobbers 

WRITE  us  FOR  DISCOUNTS 


AT  This  Horn  is  made  of  pure  linen,  moulded  in 
one  piece  without  seam  or  joint,  insuring  the 
best  results  for  record  making.  Size,  25x6,  the 
correct  proportion  for  this  purpose.  Handsomel}' 
finished  in  black  enamel  and  gold  striped. 

fll  Dealers  can  increase  their  customers  interest 
by  pushing  the  record-making  possibilities  of 
the  machine  and  further  the  sale  of  such  articles 
as  these  horns,  blank  records,  etc.,  hy  doing  so. 

The  Pardcc-Ellcnbcrgcr  Co. 

NEW    HAVEN,  CONN. 


THE  TALKING  MACHINE  WORLD. 


21 


TRADE  NEWS  FROM  PACIFIC  COAST. 

Improvement  in  Trade  Continues — Arrival  of 
Fleet  Causes  Demand  for  Special  Records — 
Eilers  Co.'s  New  Talker  Department — 
Mauzy's  Zonophone  Trade — Columbia  Co.'s 
New  Quarters — News  from  Oakland — L.  F. 
Geissler  a  Visitor — Wiley  B.  Allen  Co.  Lease 
New  Building. 

(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  May  4,  1908. 
Coast  talking  machine  business  lias  shown  ma- 
terial improvement  during  the  month  of  April, 
and  up  to  the  last  week  conditions  have  been 
much  more  satisfactory  than  they  were  in  Feb- 
ruary and  March.  There  has  been  a  moderate 
movement  of  nearly  all  lines  of  goods  for  the 
city  trade,  while  the  country  has  come  forward 
especially  well.  Just  now  the  local  business  is 
a  little  upset  by  the  anticipation  of  the  fleet,  as 
the  excitement  works  against  any  extensive  buy- 
ing. The  coming  of  the  fleet,  however,  has  re- 
sulted in  a  great  demand  for  special  lines  of 
records,  on  which  some  dealers  have  cleaned  up 
a  good  profit.  Peter  Bacigalupi  &  Son  sold  about 
5,000  records  of  the  new  song,  "Coming  Around 
the  Horn,"  which  has  had  a  great  run  for  a 
month  or  so,  and  other  dealers  report  similar 
large  sales  on  popular  records.  It  was  expected 
that  outside  business  would  fall  off  considerably, 
as  large  numbers  of  people  are  coming  to  San 
Francisco  next  month,  but  so  far  there  has  been 
little  decrease.  One  favorable  feature  is  a  pros- 
pect for  large  crops  in  most  sections,  which  has 
served  to  stimulate  trade  in  the  smaller  towns. 

The  Eilers  Music  Co.'s  new  talking  machine 
department  in  the  Market  street  store  is  now 
running  in  good  order.  A  large  shipment  of 
stock  was  received  about  two  weeks  ago,  and 
the  department  was  opened  up  very  successfully. 
The  talking-machine  demonstration  rooms  are 
well  equipped,  and  have  been  showing  up  to 
great  advantage.  With  a  large  part  of  one  win- 
dow devoted  to  talking  machines,  the  company 
has  been  doing  a  very  satisfactory  business  for 
the  first  month.  The  department  is  in  charge 
of  Mr.  McCracken,  former*ly  of  the  Portland 
store  of  the  Filers  Piano  House. 

P.  Bacigalupi,  Jr.,  of  Peter  Bacigalupi  &  Son, 
made  a  trip  to  'Southern  California  early  in 
April.  He  says  that  the  talking  machine  busi- 
ness was  a  little  quiet  in  Los  Angeles  at  that 
time. 

Byron  Mauzy  reports  considerable  improve- 
ment in  the  talking  machine  line  since  he  has 
been  specializing  on  one  line.  With  nothing 
but  Zonophone  goods  in  his  jobbing  department, 
he  has  been  putting  that  line  forward  strongly 
and  with  considerable  success. 

The  wholesale  department  of  the  Columbia 
Phonograph  Co.,  in  San  Francisco,  is  moving 
into  a  new  location  on  O'Farrell  street,  in  the 
rear  of  the  main  retail  store.  Mr.  Gray's  office, 
and  probably  Mr.  Downe's  also  for  the  present, 
will  be  in  the  rear  of  the  store,  and  the  addi- 
tional quarters  have  been  leased  as  a  store-room 
for  stock.  The  new  arrangement  will  save  a 
good  deal  of  time  and  trouble,  as  formerly  the 
wholesale  and  retail  departments  were  several 
blocks  apart,  and  frequent  trips  were  necessary 
between  the  stores.  The  stock  is  now  being 
moved,  and  the  offices  will  be  ready  in  a  few 
days. 

Sherman,  Clay  &  Co.  have  greatly  enlarged 
the  talking  machine  department  of  their  San 
Jose  store,  putting  in  a  separate  demonstration 
room  and  a  complete  equipment  in  the  most 
modem  style. 

Geo.  W.  Scott  opened  a  store  for  talking  ma- 
chine goods  recently  in  Richmond,  Cal. 

The  Hauschildt  Music  Co.,  of  Oakland,  are 
doing  a  lively  business  in  this  line.  They  are 
advertising  widely  the  undestructible  record  for 
which  they  have  secured  the  exclusive  agency. 

Sherman,  iClay  &  Co.  have  had  a  steady  run  on 
their  new  grand  opera  records,  particularly  the 
sextette  from  "Lucia."  As  these  sell  for  $7  each, 
the  business  runs  into  considerable  money.  The 
records  are  being  strongly  advertised,  and  made 
attractive   by  large  windlow   displays,  besides 


being  demonstrated  on  the  Victrola.  This,  in 
addition  to  the  great  interest  taken  by  the  public, 
has  caused  a  heavy  demand.  The  stock  has  al- 
ready been  exhausted,  and  another  shipment 
is  anxiously  awaited.  Mr.  McCarthy,  treasurer 
of  Sherman,  Clay  &  Co.,  who  has  immediate 
charge  of  this  side  of  the  business,  is  surprised 
at  the  way  the  talking  machine  business  keeps 
up,  while  other  lines  are  generally  quiet.  He 
is  enthusiastic  over  the  Victrola,  and  states  that 
a  steady  demand  for  this  instrument  keeps  the 
amount  of  business  fully  up  to  that  of  last  year. 

L.  Frederic  Geissler,  general  manager  of  the 
Victor  Talking  Machine  Co.,  made  a  short  visit 
to  San  Francisco  late  last  week,  renewing  old 
acquaintances  and  visiting  Sherman,  Clay  &  Co. 
Mr.  Geissler  was  astounded  at  the  growth  made 
by  the  city  since  the  fire. 

The  Wiley  B.  Allen  Co.  have  leased  a  build- 
ing to  be  put  up  on  Kearny  and  Sutter  streets. 
Provision  is  being  made  for  a  talking  machine 
department,  which  will  occupy  a  large  part  of 
the  basement. 


MILNER  CO.  EDISON  JOBBERS. 

The  Cincinnati  Concern's  Latest  Advance  Step. 

The  Milner  Musical  Co.,  25-27  West  Sixth  street, 
Cincinnati,  O.,  have  bought  out  the  Edison  job- 
bing agency  of  L.  E.  McGreal,  of  that  city,  and 
will  succeed  that  firm  as  wholesale  representa- 
tives for  the  Edison  goods.  The  Milner  Musical 
Co.  are  widely  known  as  successful  dealers  in  pi- 
anos, Edison  phonographs  and  musical  merchan- 
dise. Joseph  Milner,  president,  and  Raymond 
Strief,  secretary  and  treasurer,  are  excellent 
types  of  up-to-date,  hustling  music  tradesmen, 
and  there  is  every  indication  that  they  will  make 
good  as  Edison  jobbers. 

HOEFFLER  MFG.  CO.  STOCK  CHANGES. 

The  Hoeffler  Manufacturing  Co.,  Milwaukee, 
Wis.,  manufacturers  of  equipment  for  talking 
machines  and  dealers  in  that  line,  have  changed 
their  $150,000  common  stock  to  $100,000  common 
and  the  balance  7  per  cent,  preferred. 


GabeFs  Automatic  Entertainer 


'Y'HIS  instrument  is  equipped 
with  twenty-four  10-inch 
flat  records,  from  which  a  se- 
lection can  be  made,  and  both 
needle  and  record  are  changed 
automatically  with  one  turn 
of  the  handle. 

'pHERE  is  a  great  demand 
for  the  "Entertainer" 

because  of  its  many  advan- 
tages over  other  instruments 
having  a  coin  slot  attachment. 

JT  is  entirely  automatic,  and 
the  movements  of  the  mech- 
anism are  in  full  view,  which 
is  a  great  attraction. 

■^HE    records    are  easily 
changed,  and  as  there  is 
a  variety,  it  will  furnish  any 
kind  of  music  desired. 

■"pHE  sound  box  is  con- 
trolled and  led  horizontally 
over  the  record  by  a  screw- 
feed  attachment.  Therefore, 
the  record  is  reproduced  more 
clearly  than  by  any  other 
talking  machine  on  the 
market. 

'Y'HIS  automatic  screw-feed 
machine  entirely  avoids 
the  record-fed  sound  box 
patent  and  all  other  patents 
controlled  by  talking  machine 
manufacturers. 

JT  is  beyond  question  an  ex- 
cellent money-earner,  and 
so  very  simple  that  it  can  be 
operated  without  any  trouble. 


WRITE  FOR  PARTICULARS  TO 


THe  Automatic  Machine  and  Tool  Company 


46-48-50  NORTH  ANN  STREET 
CHICAGO 


22 


THE  TALKING  MACHINE  WORLD. 


Join  the 
Don't  Worry  Club 

\\^hat's  the  use  of  worrying  about 
whether  or  not  you'll  get  the  goods 
promptly  every  time  you  give  your 
jobber  an  order? 

After  you  send  the  order,  you 
shouldn't  have  to  give  it  another 
thought.  You  ought  to  be  able  to 
forget  it  and  have  your  mind  free 
to  look  after  other  details  of  your 
business.  What's  the  use  of  wast- 
ing your  time  and  disgruntling  your 
customers  and  worrying  yourself 
when  it  isn't  necessary? 

All  our  customers  are  immune 
from  worry.  They  know  we  have 
everything  that's  newest  and  best 
in  "\'ictors  and  Meter  Records, 
record  cabinets,  fiber  cases,  trumpet 
horns,  Engflish  needles  and  other 
accessories,  and  they  need  never 
worry  about  their  orders  because 
we're  always  ready  for  them.  They 
know  that  their  orders  will  have 
prompt  attention — that  we  ship  all 
goods  the  same  day  the  orders  are 
received.  They  know  that  we  take 
the  best  care  of  them  and  in  turn 
they  can  take  the  best  care  of  their 
customers. 

The  first  step  toward  joining  the 
Don't  Worry  Club  is  to  send  for 
our  latest  catalogue.  The  first  or- 
der you  give  us  will  make  you  a 
full-fledged  member,  and  when  you 
become  a  regular  customer  worry 
will  be  a  thing  of  the  past  and  you'll 
have  no  trouble  in  keeping  in  good 
standing  with  your  customers. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


McGREAL'S  NEW  ESTABLISHMENT 

Formally  Opened  to  the  Public — 10,000  Visitors 
on  Opening  Day  Pay  Tribute  to  the  Enter- 
prise of  Mr.  McGreal — Flowers  and 
Compliments  Galore — Quarters  Beautifully 
Equipped — Sheet  Music  Department  the 
Latest  Addition  to  the  Business. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  May  4,  1908. 
Saturday,  April  25,  marked  the  opening  by 
Lawrence  McGreal,  wholesale  and  retail  dealer 
in  the  Edison  and  Victor  talking  machines  and 
records,  of  his  new  establishment  at  172,  174,  176 
Third  street,  which  is  among  the  largest  and 
handsomest  talking  machine  houses  in  the 
country. 

Some  10,000  people  thronged  the  place, 
monopolized  the  retail  department  on  the  first 
tioor,  and  even  reached  the  spacious  wholesale 
rooms  on  the  fourth  floor.  The  full  force  of 
fifteen  clerks  were  kept  employed  all  day  dis- 
tributing souvenirs  and  explaining  and  demon- 
strating the  Edison  and  Victor  machines,  es- 
pecially the  Victor  Auxetophone  and  the  big 
Victor- Victrolas,  which  were  a  source  of  much 
interest. 

People  of  all  classes  were  to  be  seen  in  the 
new  establishment,  and  among  the  visitors  of 
the  day  were  the  city  olBcials,  including  Mayor 
Rose,  Treasurer  Schoenecker,  Controller  Gawin, 
Chief  Janssen,  of  the  police  department;  Chief 
Clancy,  of  the  fire  department;  Commissioners 
Grundman  and  Sherer,  and  Alderman  Koerner, 
who  all  spent  several  hours  of  the  afternoon 
on  a  tour  of  inspection  and  listening  to  the 
finest  selections  to  be  found  in  the  McGreal 
establishment. 

Over  10,000  carnations  and  roses  were  dis- 
tributed to  the  visitors.  They  in  turn  brought 
elaborate  floral  offerings  to  Mr.  McGreal,  who 
is  one  of  the  most  popular  business  men  of  Mil- 
waukee. One  of  the  especially  fine  floral  trib- 
utes was  the  full-sized  representation  of  a  talk- 
ing machine  complete,  with  horn  and  all  equip- 
ments, done  in  flowers,  which  was  the  gift  of 
John  Menge,  the  architect  of  the  new  building. 
E.  B.  Genrich,  a  Victor  and  Edison  dealer  in  the 
city,  also  presented  a  unique  floral  design,  and 
the  whole  store  was  banked  with  flowers  from 
the  leading  business  men  of  the  city. 

One  of  the  unique  souvenirs  that  was  pre- 
sented by  the  thousand  to  the  visitors  was  an 
elegant  watch  fob  of  pressed  steel,  representing 
a  Victor  record  on  which  was  embossed  the 
well-known  figure  employed  by  the  Victor  ma- 
chine in  advertising,  the  dog  listening  to  his 
master's  voice.  On  the  reverse  side  of  the  fob 
was  the  name  of  Lawrence  McGreal.  Victor  dis- 
tributer for  Milwaukee  and  Wisconsin.  The 
whole  was  very  neatly  done  and  was  the  work  of 
the  Schwaab  Stamp  &  Seal  Co.,  of  Milwaukee, 
while  the  idea  originated  with  Mr.  McGreal 
alone. 

One  of  the  features  of  the  new  establishment 
are  the  handsome  booths,  eight  in  number  (four 
Victor,  four  Edison),  finished  in  mahogany  and 
French  bevel  plate  glass,  furnished  with  velvet 
curtains  and  elegant  chairs,  built  in  octagonal 
shape  and  with  the  best  of  acoustic  properties, 
that  the  records  may  be  demonstrated  to  advan- 
tage. 

The  establishment  is  truly  a  place  of  beauty, 
and  no  expense  has  been  spared  in  the  slightest 
of  details.  Huge,  round  leather  settees  are  here 
and  there,  and  cozy  corners  are  arranged  at 
convenient  places.  Pictures  of  the  leading  com- 
posers dot  the  walls,  while  the  ceilings  of  the 
whole  establishment  are  bordered  with  the  Vic- 
tor dog  and  the  Victor  machine. 

The  private  and  business  offices  in  the  rear 
of  the  retail  department  are  large  and  roomy, 
and  are  fitted  to  correspond  to  the  elaborate 
furnishings  elsewhere. 

One  of  the  innovations  on  the  opening  day 
was  the  opening  of  a  now  sheet  music  depart- 
ment, where  a  complete  assortment  of  popular 
and  classical  selections  and  teachers'  supplies 
are-  to  be  found.  It  is  In  charge  of  Mitchell 
piipojidg,  ft  young  compose)-  of  note,  wbp  Uas 


lately  been  in  charge  of  the  sheet  music  de- 
partment at  the  Cincinnati  establishment  of 
Mr.  McGreal.  "Noma,"  an  intermezzo  two-step, 
a  composition  by  j\Ir.  Simonds,  is  proving  very 
popular.  Mr.  McGreal  has  discovered  that  many 
people,  after  hearing  a  selection  on  the  talking 
machine,  desire  to  possess  the  music  of  the  piece, 
and  it  is  believed  that  the  new  department  will 
be  very  successful. 

Mr.  McGreal  has  the  State  agency  for  both 
the  Edison  and  Victor  machines,  and  carries  at 
all  times  upward  of  1,000  m.achines  and  150,000 
records,  as  well  as  supplies  and  repair  necessi- 
ties. 

Mr.  McGreal  began  business  in  ^Milwaukee  in 
1902,  and  since  that  time  has  made  remarkable 
progress.  He  has  been  successful  in  establishing 
branch  dealers  all  over  the  State.  The  past  week 
William  E.  Schmidt,  salesman  for  Mr.  McGreal, 
started  branch  stores  for  the  Edison  and  Victor 
lines  at  Palmyra,  Whitewater,  Lake  Mills,  and 
Janesville. 


TALKOPHONE  CO.  AFFAIRS. 


standard  Metal  Mfg.  Co.  Ask  Court  to  Ascer- 
tain Amount  of  Company's  Indebtedness. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  May  1,  1908. 

In  a  pleading  filed  in  Commpn  Pleas  court  last 
week  the  Standard  Metal  Manufacturing  Co , 
in  behalf  of  itself  and  other  creditors,  asks  that 
the  court  ascertain  the  amount  of  indebtedness 
of  the  Talk-o-Phone  Co.,  and  enforce  the  stock- 
holders' liability  for  a  sufficient  amount  to  pay  it. 

The  Standard  Co.  allege  that  the  liabilities 
amount  to  $200,000;  that  Receiver  Harry  Ensign 
has  sold,  under  an  order  procured  from  the 
court,  all  of  the  assets  of  the  company  to  the 
prejudice  of  the  creditors;  that  he  holds  stock 
in  the  concern  and  has  made  no  attempt  to  en- 
force the  iiability  of  the  stockholders;  that  he 
has  neglected  to  bring  to  the  attention  of  the 
court  the  claims  of  the  creditors.  It  asks  that 
another  receiver  be  appointed  and  that  Ensign 
be  required  to  turn  over  the  property  of  the 
company  to  him. 

The  creditor  says  that  by  an  agreement  among 
the  stockholders  the  following  amounts  of  stock 
were  issued  without  anything  being  paid  for 
them:  Albert  L.  Irish,  $162,000;  George  0. 
Metzger,  $45,000;  W.  V.  T.  Bradley,  $20,000;  and 
Rathbun  Fuller,  D.  V.  R.  Manley,  William  P. 
Tyler,  F.  G.  Thompson  and  John  P.  McAfee,  each 
$5,000.  Irish  later  sold  his  stock  to  iNIetzger,  ii. 
is  alleged. 


WATCHUNG 
MOUNTAINS 


Golf 
Drives 


■io    Minutes   from    Broadwav   and   90    Minutes  from 
Philadelphia. 

Truell  Hall/TT" 

(Formerly  Hotel  Xclhcrwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


i 


S  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTlFUl  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.    AMIDST  JERSEY'S 

PICTURE  LANDS 

JUaltliful  Climate.  E.vcellent  Views. 

Also  Truell  Inn  and  Truell  Court. 
Send  for  Booklet  aiul  Rales. 


Him  Moater)i  Voice" 


TttE  TALKING  MACHINE  WORLD.  M 


INDESTRUCTIBLE  CO.  NEWS. 

Signs  Many  New  Jobbers  Including  Big  Con- 
cern in  Halifax — Record  Business  Grows — 
Increased  Capacity  of  Factory  and  Labora- 
tory— Introduce  New  Reproducer. 


The  Indestructible  Phonographic  Record  Co. 
have  signed  the  following  new  jobbers  during  the 
past  month:  Cochrane's  Book  Store,  Palatka,  Fla.; 
J.  A.  McDonald  Piano  and  Music  Co.,  Halifax, 
N.  S.;  James  I.  Lyon,  Chicago,  111.;  Hopkins 
Bros.  Co.,  Des  Moines,  la.;  Ball-Fintze  Co.,  Cin- 
cinnati, O.;  Ball-Fintze  Co.,  Newark,  O.;  A.  B. 
Clinton  Co.,  New  Haven,  Conn.;  Early  Music 
House,  Ft.  Dodge,  la.;  Early  Music  House,  Sioux 
City,  la.;  Eclipse  Musical  Co.,  Cleveland,  O.;  Har- 
ger  &  Blish,  Dubuque,  la.;  Magruder  &  Co.,  Nash- 
ville, Tenn.;  McArthur  Piano  Co.,  Aberdeen,  S.  D.; 
Montenegro-Riehm  Music  Co.,  Louisville,  Ky. ; 
H.  E.  Sidles  Phono.  Co.,  Lincoln,  Neb.,  and  R.  C. 
Smith  &  Co.,  Burlington,  Vt.  The  McDonald  Co. 
are  operating  branches  at  Moncton,  N.  B.;  Am- 
herst, N.  S.;  New  Glasgow,  N.  S.,  and  Sydney,  N. 
S.,  and  the  others  are  well  known  to  the  jobbing 
trade  throughout  the  United  States  and  stand 
out  prominently  in  their  own  localities  as  large 
operators.  The  list  of  jobbers,  which  is  shown  in 
their  advertisement  in  this  'issue,  shows  many 
of  the  old  and  well-known  jobbing  houses  in 
phonographic  supplies. 

The  Indestructible  Co.  report  that  while  they 
are  receiving  many  large  orders  for  stock  records 
their  orders  for  the  current  monthly  selections 
are  increasing  each  month  by  leaps  and  bounds, 
far  in  excess  of  their  expectations.  They  are  in- 
creasing the  capacity  of  their  factory  just  as 
rapidly  as  possible,  and  will,  after  May  1,  occupy 
four  floors  of  their  own  large  factory  building, 
at  Albany,  instead  of  three,  as  heretofore. 

The  work  on  the  new  building  at  their  labora- 
tory, 352  Livingston  street,  Brooklyn,  is  being 
pushed  rapidly  to  completion,  and  they  will  soon 
have  twice  as  much  room  as  formerly.  The  lab- 
oratory now  covers  a  floor  space  of  over  18,000 
square  feet  and  is  five  stories  high. 

With  this  issue  of  The  Talking  Machine  World 
the  Indestructible  Phonographic  Record  Co.  are 
introducing  a  new  reproducer  especially  adapted 
for  use  with  their  records.  The  reproducer  is 
equipped  with  a  specially  constructed  wooden 
diaphragm  and  a  wedge-shaped  sapphire  repro- 
ducing button,  which  is  designed  for  the  purpose 
of  more  closely  following  the  minute  indentations 
on  the  record.  The  new  feature  involved  is  that 
a  spring  tension  is  attached  to  the  floating 
weight,  which  presses  the  reproducing  sapphire 
more  firmly  into  the  cut,  thereby  permitting  of 
a  greater  leverage  so  that  the  vibratory  motion 
is  multiplied  and  the  sound  waves,  therefore,  are 
much  increased  in  volume.  This  additional  pres- 
sure on  the  sapphire  ball  is  permissible  on  ac- 
count of  the  fact  that  their  records  do  not  wear 
out  and  have  a  hard  surface.  There  are  many 
novel  points  about  the  reproducer.  Their  offer 
to  the  trade  and  to  the  public,  as  shown  in  their 
advertisement,  is  a:i  extremely  fair  one,  and 
shows  that  they  have  unlimited  confidence  in  the 
reproducer. 

SOME  CHANGES  IN  ST.  LOUIS. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  May  9,  1908. 
•C.  L.  Byers  has  been  promoted  to  succeed  A. 
L.  Owen  as  retail  manager  of  the  St.  Louis 
Talking  Machine  Co.,  and  M.  B.  Henry  has  been 
brought  from  the  Chicago  store  of  the  company 
to  fill  the  vacancy  left  by  Mr.  Byers.  Mr.  Owens 
still  remains  with  the  company,  but  will  be  on 
the  road  the  greater  part  of  the  time. 

James  Bradt,  manager  of  the  London,  Eng., 
oflice  of  the  Columbia  Phonograph  Co.,  general, 
came  over  in  the  latter  part  of  April.  He  is 
accompanied  by  Mrs.  Bradt.  May  5  he  visited 
P.  V.  DeGraw,  assistant  Postmaster-General,  in 
Washington,  D.  'C,  who  was  formerly  manager  of 
the  Columbia's  Philadelphia  ofiiee,  and  an  old 
newspaper  man  as  well.  Mr.  Bradt  in  succession 
was  manager  of  the  Boston,  Philadelphia  and 
Baltimore  branches  of  the  Columbia  Co. 


IT  PAYS  TO  ANSWER  LETTERS. 

How  a  Manufacturer  in  the  Hardware  Trade 
"Got  His  Back  Up"  and  Wrote  a  Very  Saucy 
Letter. 

Those  manufacturers  and  jobbers  who  have  en- 
deavored to  sell  by  mail,  and  incidentally  have 
run  across  members  of  that  class  of  dealers  who 
either  through  carelessness  or  discourtesy  do  not 
acknowledge  even  personal  letters,  much  less 
business  literature,  will  readily  sympathize  with 
a  certain  manufacturer  in  the  hardware  trade, 
who,  having  circularized  a  list  of  possible  cus- 
tomers without  decided  results,  finally  wrote  them 
the  following  letter: 
"Mr.  James  Murphy,  Chicago. 

"Dear  Sir: — 'Confound  you,  why  don't  you  an- 
swer me?  I've  been  wasting  postage  on  you  for 
two  years,  and  you  treat  back  door  peddlers  bet- 
ter than  me.  You  say  something  to  them,  any- 
how. If  you  think  I'm  a  pestiferous  fool — why, 
hang  it,  man,  drop  me  a  line  to  say  so.  It's  this 
uncertainty  that  is  killing  me. 

"You  know  well  enough  that  you're  wasting 
money  on  your  old  condensing  process.  You're 
afraid  to  own  up  and  say  so.  Maybe  you're  bliss- 
fully ignorant  of  the  fact,  and  haven't  taken  a 
minute  to  think  about  it. 

"We've  sent  you  at  least  three  booklets  telling 
you  how  this  is,  but  I'll  bet  you  a  hat  that  you've 
fired  them  without  ever  glancing  at  the  name,  as 
fast  as  they  arrived.  I'll  bet  you  never  heard  of 
our  condenser. 

"Now,  come  back  at  me  if  you  think  I'm  a- 
liar — come  back  at  me  anyhow.  Take  pity  on  me 
wasting  postage  on  you,  when  I  might  be  giving 
the  money  to  the  orphans. 

"Tell  me  what  your  situation  is  anyhow,  and 
let  me  send  you  that  booklet.  If  you  don't  an- 
swer this  I'm  going  to  frame  your  name  and 
hang  it  over  my  desk  with  the  epitaph — 'The 
Modern  Mummy.'     Hopefully  yours, 

"The  Condenser  Co." 


BUSINESS  RENEWAL  IN  BOSTON. 

Betterment  Continues — Helped  by  Grand  Opera 
Season — Eastern  Talking  Machine  Co.'s 
Generosity — Indestructible  Line  With  Pike 
Co. — Victor  for  the  Governor. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  May  11,  1908. 
Boston  dealers  in  talking  machines  are  smiling 
their  happiest  over  the  unexpected  renewal  of 
business  during  the  grand  opera  season,  which 
means  hundreds  of  dollars  to  them  in  the  sale 
of  high-class  records.    For  a  number  of  years 


Boston  has  been  music  hungry,  but  the  grand 
opera  companies  seldom  came  here,  and  the  talk- 
ing machine  records  of  grand  opera  music  were 
not  boomed.  But  this  season  has  been  extraor-- 
dinary.  There  have  been  three  different  operatic 
companies  here,  and  a  fourth  came  this  week. 
Maybe  the  dealers  didn't  take  advantage  of  it, 
and  fix  up  their  windows  with  Red  Seal  and  other 
opera  records!  "It  has  brought  to  us  a  class 
of  trade  that  we  never  had  before,"  said  one 
dealer  this  week,  and  his  experience  was  but  one 
of  many.  Trade  in  general  hangs  at  just  about 
the  freezing  point,  with  few  prospects  of  a 
change  in  temperature. 

The  Chelsea  fire  destroyed  the  store  and  stock 
of  Maurice  Robinson,  and  the  Eastern  Talking 
Machine  Co.  very  promptly  sent  him  a  receipted 
bill  for  his  accouut,  which  was  quite  large.  Mr. 
Robinson  has  now  started  a  store  in  Lynn. 

Oscar  J.  Junge,  the  new  general  manager  at 
the  Columbia  Phonograph  Co.,  has  got  settled  in 
his  new  quarters.  The  window  displays  here  are 
unusually  attractive. 

Among  the  trade  visitors  recently  were  "Doc." 
O'Neill  and  J.  C.  Wales,  of  the  Victor  staff. 

A  new  feature  at  the  Eastern  Talking  Machine 
Co.  is  the  lining  of  the  walls  with  huge  plate 
glass  mirrors.  This  gives  an  effect  of  doubling 
the  apparent  size  of  the  store  and  is  a  big  im- 
provement. 

"Removal  'Sale"  is  the  war  cry  at  the  Iver 
Johnson  Co.,  and  the  stock  is  being  turned  very 
quickly.  In  another  week  all  of  the  departments 
will  be  in  the  fine  new  building. 

Mr.  Scott,  of  the  Edison  traveling  staff,  was  a 
guest  of  Manager  Andrews  at  the  Boston  Cycle 
&  Sundry  Co.,  and  he  got  a  ride  in  Mr.  Andrews' 
new  auto. 

Messrs.  Read  &  Read,  owing  to  the  building 
of  a  new  subway  entrance  in  their  building,  have 
removed  to  the  Arcade  building,  where  business 
is  reported  as  "bully." 

At  the  store  of  the  Pike  Talking  Machine  Co. 
a  big  demand  is  reported  for  the  Indestructible 
record.  A  big  sign  on  the  outside  of  the  building 
is  acting  as  a  good  "puller"  of  patronage. 

Governor  Curtis  Guild,  who  has  been  ill  for 
some  time  and  more  than  once  at  the  point  of 
death,  bought  this  week  a  fine  $100  Victor  from 
the  Eastern  Talking  Machine  Co.  Lieutenant- 
Governor  Draper  now  owns  one,  and  so  does  ex- 
Governor  John  L.  Bates.  Governor  Guild  bought 
a  big  stock  of  grand  opera  records. 

The  new  warerooms  of  the  Massachusetts  In- 
destructible Record  Co.  are  now  fitted  up  and 
business  is  being  developed  there  with  unex- 
pected rapidity.  Mr.  Gateley  spends  most  of  his 
time  "on  the  road." 


The  Value  of 
Quick  Service 


Every  dealer  appreci- 
ates the  value  of  prompt 
service  in  filling  orders. 
Many  who  have  sent  in 
orders  have  lost  sales  on 
account  of  not  receiving- 
their  goods  shortly  after 
ordered. 

Now,  we  make  a  spe- 
cialty  of  the  prompt  and 
accurate  filling  of  all 
orders.    W  e  devote  our 

entire  energies  to  the  jobbing  trade  and  having  made  a  study  of  it  for  years  we  feel 
fhat  we  are  in  a  position  to  meet  the  requirements  of  retailers  in  the  most  satisfactory 
manner. 

When  you  are  in  Boston  it  will  pay  you  to  look  over  our  establishment.  You  will 
see  one  of  the  largest  and  most  complete  talking  machine  jobbing  emporiums  lo  be 
found  in  the  United  States.  You  will  find  that  everything  is  carried  which  the  talking 
machine  man  needs— Machines,  Records,  supplies  of  all  kinds  and  a  number  of  special- 
ties which  we  manufacture  and  control  ourselves.  It  will  pay  you  to  get  in  touch  with 
us  and  if  you  are  not  coming  to  Boston,  write  us  and  your  orders  will  receive  our  prompt 
attention.   You  will  have  the  advantage  of  our  experience  and  long  service. 


Boston  Cycle  and  Sundry  (q, 

48  Hanover  Street    ^     A    Boston,  Mass. 


24 


THE  TALKING  lilACHlNlE  WOtlLt). 


,     RECORDS  V 

ir~'  H 


RECORDS 


RECORDS 


WW 


Quality  of  Tone 

Volume  lo  Sound 

Mechanical 
Superiority 


Uniformity  of 
Executioi 

Trutlitulness  oj 
Reproduction 

Indestructibilil 


Go  see  Our  Jobber 
in  Your  Locality — 


Talk  over  the  Record  Situation  with  him — Hsten  to  the  Indestruct- 
ible Records — read  over  our  Hst  of  Selections — and  you  will  not 
only  be  convinced  that  ours  are  the  best  records  from  a  Musical 
Standpomt,  but  you  will  immediately  see  their  great  Commercial 
Value  to  you.  The  reason  is;  they  are  indestructible  and  the 
people  want  them. 

ESTABLISHED  JOBBERS 


American  Phonograph  Co.,  Detroit,  Mich 

American  Tlkg,  Mach.  Co.  586  Fulton  St.,  Brooklyn.N.Y. 
W.  D.  Andrews. ..  .Seneca  St.,  cor.  Wells,  Buffalo.  N.  Y. 

W.  D.  Andrews  218  E.  Railroad  St.,  Syracuse,  N.  Y. 

Ball-Finfze  Co  Cincinnati,  Ohio 

Ball-Fintze  Co  12  Canal  St.,  Newark,  Ohio 

R.  C.  Bollinger  704  Garrison  Ave.,  Ft.  Smith,  Ark. 

F.  Bullenkamp  922  Columbus  Ave.,  New  York  City 

O.  C.  Cadwell  &  Co.  127  Phillips  Ave.,  S.,  Siou.K  Falls,  S.  D. 

.\.  B.  Clinton  Co  33  Church  St.,  New  Haven,  Conn. 

Cochrane's  Book  Store  Palatka,  Florida 

Conroy  Piano  Co.  .S.  W.  cor.  11th  &  Olive  Sts.,  St.  Louis, 
Mo. 

Curtin's  Music  House.  .  .15  W.  Gth  Ave.,  Helena,  Montana 

Early  Music  House  Ft.  Dodge,  Iowa 

Early  Music  House  315  Court  St.,  Sioux  City,  Iowa 

Eclipse  Musical  Co  8070  E.  9th  St..  Cleveland,  O. 

Edisonia  Co  57  Halsey  St.,  Newark,  N.  J. 

Finch  &  Hahn  504  State  St.,  Schenectady,  N.  Y. 

Finch  &  Hahn  3  Third  St.,  Troy,  N.  Y. 

Thos.  C.  Hough... 714  Hennepin  Ave.,  Minneapolis,  Minn. 

Hargcr  &  Blish  910  Main  St.,  Dubuque,  Iowa 

Hopkins  Brothers  Co  Dos  Moines,  Iowa 


W.  J.  Killea  72-74  So.  Pearl  St.,  Albany,  N.  Y. 

Knight  Drug  Co  103  Broughton  St.,  Savannah,  Ga. 

James  I.  Lyons  192-194  Van  Buren  St.,  Chicago,  111. 

Magruder  &  Co  27  The  Arcade,  Nashville,  Tenn. 

Mass.  Indest.  Record  Co.... 72  Bedford  St.,  Boston,  Mass. 

McArthur  Piano  Co  Aberdeen,  South  Dakota 

J.  A.  McDonald  41  Barrington  St.,  Halifax.  N.  S. 

Montenegro-Rheim  Music  Co.  .523  3d  Ave..  Louisville,  Ky. 

Musical  Echo  Co  1217  Chestnut  St.,  Philadelphia,  Pa. 

Nat.  Auto.  Fire  Alarm  Co..G14-18  G  ravier  St.,  N.  Orleans 

Piano  Player  Co  16th  &  Douglas  Sts.,  Omaha,  Neb. 

A.  J.  Pommer  Co  829-31  J  St.,  Sacramento,  Cal. 

Portland  Talk.  Mch.  Co.. 418  Congress  St.,  Portland,  Me. 

Powers  &  Henry  Co  339  Second  .-^ve..  Pittsburg,  Pa. 

W.  H.  Reynalds  167  Dauphin  St.,  Mobile,  Ala. 

J.  K.  Savage  921  Franklin  Ave.,  St.  Louis,  Mo. 

H.  E.  Sidles  Phono  Co  13th  &•  P  Sts.,  Lincoln,  Neb. 

Standard  Music  Co  9-11  E.  8th  St.,  Chattanooga,  Tenn. 

Benj.  Switky   27  E.  14th  St.,  New  York  Citv 

R.  C.  Smith  Co  68  Church  St..  Burlington,  Vt. 

Talking  Machine  Co  2007  2d  Ave.,  Birmingham,  Ala. 

Wabash  Music  Co  823  Wabash  Ave..  Terre  Haute,  Ind. 

Whitney  &  Currier  Co  Toledo,  Ohio 

Perry  B.  Wliitsit  209-13  S.  High  St.,  Columbus,  O. 


....       ,  ^ 

\\m 

:STR"DCT  'Brn  \ 

L. 

RECORDS     \ . 

Mi 

THE  TALKING  MACHINE  WORLD. 


25 


RZCQRDS 


1^ 


RECORDS  ' 


Wbt's'i'R'&'C^T'fBttj 
RECORDS 


Remarkable  Advancement 
in  Sound  Reproduction. 

We  give  above  a  photograph  of  our  new  reproducer  for  Indestructible 
Records.  It  gives  results  that  are  the  marvel  of  the  age.  When  played  on 
Indestructible  Records  it  gives  a  full  rich  tone  that  is  nearer  a  duplication  of  the 
original  than  any  sound  yet  rendered  by  any  mechanical  process.  The  wonder- 
fully modulated  tones  of  the  Indestructible  Record  are  emphasized  by  the  use  of 
his  marvelous  reproducer  and  the  wear  upon  the  reproducer  and  record  is 
reduced  to  the  minimum.  The  volume  of  sound,  the  full  rich  quality  of  tone,  the 
truthfulness  of  reproduction,  the  musical  value,  and  the  mechanical  accuracy  are 
greatly  increased  by  the  use  of  the  Indestructible  Reproducer.  This  reproducer 
should  be  played  only  on  Indestructible  Records.  It  will  destroy  wax  records. 
These  reproducers  are  now  handled  by  our  Indestructible  Record  jobbers. 
Dealers  should  get  into  immediate  communication  with  them  and  secure  a  stock. 
They  retail  for  the  present,  at  $3.00  each.  This  price  permits  everyone  interested 
in  our  records  to  benefit  directly  and  enjoy  immediately  this  remarkable  develop- 
ment in  sound  reproduction. 


Our  Otter. 


For  the  present  our  jobbers  will  sell  these  reproducers  to  the  dealers  with 
the  understanding  that  any  reproducer  purchased  from  the  jobber  by  a  dealer 
may  be  returned  before  October  ist,  1908,  and  full  credit  will  be  given  less  the 
expense  of  transportation.  Our  dealers  will  sell  these  reproducers  to  the  public 
with  the  understanding  that  they  are  to  be  given  one  week's  trial.  If  at  the  end 
of  one  week  the  reproducer  does  not  give  entire  satisfaction  it  may  be  returned 
and  the  dealer  is  to  refund  the  money  to  the  purchaser. 

THE  INDESTRUCTIBLE  PHONOGRAPHIC  RECORD  CO. 


By  BRIAN  F.  PHILPOT,  Manager. 


Albany,  N.  Y.,  U.  S.  A. 


,     RECORDS  f- 


:  RECORDS 


i  '^1 


26 


THE  TALKING  MACHINE  WORLD. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS 


ANENT  DEFECTIVE  MACHINE  PARTS. 

In  order  that  the  position  of  the  Victor  Co. 
might  be  understood  in  regard  to  adjusting 
claims  for  defective  and  broken  machine  parts 
they  have  sent  out  a  communication  in  which 
they  set  forth  their  attitude  as  follows:  "The 
Victor  Talking  Machine  Co.  will  replace,  free  of 
charge,  through  its  distributers,  any  broken  or 
defective  machine  parts,  whenever  the  breakage 
or  defectiveness  is  traceable  to  causes  governed 
by  the  Victor  Talking  Machine  Co.,  or  will  re- 
pair, within  a  reasonable  time  after  shipment, 
without  charge,  at  the  factory  in  Camden,  any 
inherently  defective  machines,  providing  trans- 
portation charges  are-  prepaid.  Claims  for  ex- 
change of  parts  must  be  accompanied  by  full 
data,  giving  type  and  serial  numbers  of  machines 
from  which  parts  were  taken,  also  stating  cata- 
log numbers  of  such  parts,  and,  wherever  pos- 
sible, the  cause  for  the  breakage.  These  defec- 
tive parts  must  be  submitted  for  examination 
upon  request.  No  claims  for  springs  will  be  con- 
sidered unless  the  two  ends  of  each  spring,  prov- 
ing them  to  be  Victor  springs,  are  submitted  in 
addition  to  the  above  data.  No  returned  ma- 
chine parts  or  machines  will  be  accepted  either 
by  the  Victor  Talking  Machine  Co.  or  by  its  dis- 
tributers unless  a  specific  grant  has  been  issued 
for  the  return  of  them,  and  unless  transportation 
charges  are  prepaid.  Dealers  and  distributers 
are  not  authorized  to  make  repairs  at  the  expense 
of  the  Victor  Talking  Machine  Co. 

ALTERATION  OF  MACHINE  EQUIPMENT. 

No  license  or  permission  is  granted  for  the 
alteration  of  any  part  of,  or  any  addition  to  any 
Victor  machine,  nor  for  the  substitution  for  any 
part  of  any  Victor  machine  of  a  part  not  made 
by  the  Victor  Talking  Machine  Co.  Victor  ma- 
chines or  outfits  must  be  sold  and  delivered  ex- 
actly as  catalogued  by  the  Victor  Talking  Machine 
Co.  The  exchange  of  Victor  horns  for  other 
makes,  or  the  substitution  of  other  horns  for 
Victor  horns,  is  absolutely  prohibited. 

TIME  CONTROLLED  PHONOGRAPH. 

A  time-controlled  phonograph  has  been  in- 
vented by  Dr.  J.  E.  Hett,  of  Berlin,  Ont.  It  is  an 
arrangement  of  the  clock  and  phonograph,  so  that 
at  any  predetermined  time  of  night  or  day,  but 
especially  in  the  early  morning,  sweet  sounds 
may  fill  the  sleeper's  room  and  so  awaken  him. 
Now  the  sounds  that  are  first  impressed  upon 
the  brain  may' be  a  march  by  Sousa  or  any  other 
musical  selection  that  may  be  desired,  and  as  it 


is  generally  believed  that  the  first  thoughts  which 
are  induced  on  awakening  by  external  sugges- 
tion cling  to  a  person  more  or  less  tenaciously 
throughout  the  day,  it  is  obvious  that  these 
should  be  sweet  and  pleasant  instead  of  harsh 
and  uncomforting.  To  determine  the  correct- 
ness of  the  above  supposition  the  doctor  com- 
menced a  series  of  experiments,  and,  as  a  result 
of  numerous  investigations  upon  himself,  he  be- 
came convinced  of  the  verity  of  it,  and  in  the 
end  devised  the  combination  referred  to.  The 
mechanism  is  very  simple  and  consists  of  a 
spring  which  trips  a  lever  attached  at  one  end 
to  an  ordinary  alarm  clock,  while  at  the  other 
end  a  cord  which  passes  over  a  pulley  is  con- 
nected to  the  starting  lever  of  the  phonograph. 
The  case  contains  three  ordinary  dry-cell  bat- 
teries, and  when  the  alarm  lever  of  the  clock  is 
tripped  the  phonograph  is  not  only  started,  but  a 
miniature  four-volt  lamp  is  also  turned  on  and 
lighted.  The  light  may,  however,  be  turned  on 
or  off  at  pleasure  and  the  phonograph  operated 
likewise  at  will. 

REPRODUCTION    OF    RECORD  GROOVES. 

Writing  to  the  New  Phonogram  a  reader  asks 
for  information  regarding  the  following:  "A 
friend  of  mine  claims  that  if  it  were  possible  for 
a  skilful  engraver  to  engrave  grooves,  corre-  . 
spending,  under  a  microscope,  to  the  grooves  on 
the  outside  of  a  phonograph  record,  the  repro- 
duction of  these  grooves  would  sound  exactly 
like  the  record,  but  that  no  engraver  is  skilful 
enough.  I  claim  that  it  is  not  impossible  for  the 
engraver  to  do  this  on  a  small  scale,  but  that 
all  the  engraving  in  the  world  would  not  cause  a 
note  of  music.  Which  of  us  is  right?  Is  the 
sound  dependent  on  the  shape  and  depth  of  the 
grooves  alone,  or  is  some  principle  involved 
which  we  do  not  understand?  If  the  engraver's 
work  showed  under  the  microscope  like  a  record, 
would  there  still  be  a  difference,  if  so,  wherein?" 

The  reply  by  the  editor  to  this  rather  odd  in- 
quiry is  most  interesting,  and  reads  as  follows: 
"If  an  engraver  was  skilful  enough  to  absolutely 
imitate  the  grooves  on  an  Edison  record,  his  work 
would  reproduce  precisely  the  same  as  the 
original  record.  The  best  proof  of  this  is  the  fact 
that  in  the  daj's  of  the  old  wax  record  a  dupli- 
cating process  was  employed  in  making  copies  of 
the  original.  This  duplicating  machine  was  a 
contrivance  in  which  one  sapphire  followed  the 
grooves  of  the  original  record,  and  another  sap- 
phire engraved  the  same  gi'ooves  on  a  wax  blank, 
all  in  a  purely  mechanical  manner.    This  opera- 


No.  122 

Cylinder  Record  Cabinet 
A  Good  Cabinet  at  a  Rcasonahle  Price. 
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17i4  inches;  Shipping  Weight,  70  lbs., 
crated.  Quarter-sawed  Oak  top,  front  and 
back.  Finish:  Golden  or  Mahogany.  All 
four  sides  and  back  rubbed  and  polished. 
Note  raised  panel  drawer  fronts. 

Price  $1.^.00  List. 


HumpKrey 
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At  the  Right  Prices 

Ready  for  Immediate 
Delivery 

Send  in  your  orders 

HUMPHREY  BOOK  CASE  CO. 

DETROIT,  MICH. 


tlon  was,  therefore,  precisely  the  same  as  if  the 

duplicate  record  had  been  done  by  an  engraver. 
It  would  be  exceedingly  difficult  to  puplicate  the 
grooves  on  a  talking  machine  record,  because  of 
their  minute  variations,  one  from  another.  If 
you  will  look  at  several  records  under  a  micro- 
scope you  will  appreciate  the  minuteness  of  this 
variance.  The  sounds  are  dependent  upon  the 
shape,  depth'  and  width  of  the  grooves.  Every 
separate  sound  spoken  or  sung  to  the  phonograph 
makes  an  indentation  as  distinctive  as  the  let- 
ters of  the  alphabet,  and  the  same  sound  repro- 
duced under  precisely  the  same  conditions  as  to 
diaphragm,  blank,  etc.,  would  make  precisely  the 
same  indentation.  As  a  matter  of  fact  it  is  al- 
most impossible  to  repeat  any  sound  twice  alike. 
The  word  'Hello'  might  be  said  many  times  by 
the  same  individual,  and  the  reproduction  would 
be  found  to  make  grooves  varying  in  some  slight 
particular.  The  slightest  shade  of  difference  in 
a  sound  affects  the  character  of  the  indentation." 
ANENT  RECORD  FILMS. 

Some  two  years  ago,  in  this  publication,  quite 
some  attention  was  given  to  an  American  in- 
vention of  producing  records  on  a  band  or  film 
which  would  play  instrumental  or  vocal  numbers 
for  any  length  of  time  desired;  in  other  words, 
not  confining  the  record,  as  now,  to  a  limited 
space  as  in  cylinder  or  disc.  The  American  de- 
vice, however,  did  not  work  out  satisfactorily 
either  as  a  practical  or  commercial  proposition. 
We  now  note  that  Alexander  Newman,  formerly 
of  the  International  Favorite  Record  Co.,  has 
brought  forth  a  somewhat  similar  invention 
which  several  German  experts  claim  is  "destined 
to  revolutionize  the  talking  machine  trade."  It 
consists  of  a  band  or  film,  upon  which  the  sound 
waves  are  reproduced  either  photographically  or 
mechanically.  These  films  can  be  made  in  any 
and  every  length;  hence  the  longest  piece  of 
music  or  speech  can  be  reproduced  without  in- 
terruption. The  value  of  this  for  commercial, 
artistic  and  scientific  purposes  will  be  apparent 
to  everybody.  A  very  thin,  yet  strong  material 
is  used,  which  is  also  absolutely  impervious  to 
atmospheric  conditions.  The  film  can  be  rolled 
up  into  a  very  small  space. 

A  NEW  WAX. 

A  wax  from  the  rafla  palm  of  Madagascar  is 
expected  to  prove  a  substitute  for  beeswax.  The 
leaves  of  the  palm  are  beaten  to  small  frag- 
ments on  a  mat  and  then  boiled,  the  wax  so  ob- 
tained being  collected  and  kneaded  into  small 
cakes.  The  new  material  is  being  tested  for 
bottling  purposes,  phonograph  cylinders,  etc. 


ANDREW  HOAG  TO  JAPAN. 


Andrew  Hoag,  formerly  factory  superintendent 
of  the  Universal  Talking  Machine  Mfg.  Co., 
Newark,  N.  J.,  and  more  recently  said  by  Fred 
Matthews,  manager  of  the  Indestructible  Phono- 
graphic Record  Co.'s  recording  laboratory, 
Brooklyn,  X.  Y.,  to  be  associated  with  them,  is 
reported  as  being  on  his  way  to  Japan,  for  the 
purpose  of  establishing  a  record  pressing  plant. 
Mr.  Hoag's  movements  are  being  followed  with 
much  interest  by  those  who  were  associated  with 
him  here. 


NEW  ORCHESTROPHONE  DESIGNS. 

The  Orchestraphone  Co.,  of  Kansas  City,  Mo., 
are  making  a  number  of  important  changes  in 
the  design  of  their  cabinet,  and  expect  to  have 
instruments  ready  for  the  trade  early  in  June. 
An  important  announcement  regarding  the  new 
Orchestraphone  model  will  appear  in  The  "World 
next  month.  Their  inability  to  supply  orders 
sooner  than  June  prevented  them  from  occupy- 
ing their  usual  space  in  these  columns  this 
month. 


Among  the  exhibitors  at  the  Merchants'  Expo- 
sition and  Pure  Food  Show,  recently  held  in 
Houston,  Tex.,  were  the  Texas  Piano  &  Phono- 
.s;raph  Co.,  of  that  city,  who  displayed  a  number 
of  talking  machines  of  different  makes,  as  well 
as  one  of  their  leading  pianos.  Their  booth  was 
a  center  of  attraction  throughout  the  period  of 
the  show. 


THE  TALKING  MACHINE  WORLD. 


27 


EFFECTS  OF  TRADE  DEPRESSION 


Upon  the  Talking  Machine  Industry — Some  In- 
teresting Views  by  J.  Newcomb  Blackman 
Which  Are  Well  Worthy  of  Close  Perusal — 
The  Value  of  Restricted  Prices  in  Maintain- 
ing Trade  Stability — Stocks  Which  Are  Not 
Depreciated  in  Value — The  Foundation  of 
the  Talking  Machine  Trade  Is  Solid. 


It  is  generally  conceded  that  all  business  has 
been  effected  by  the  general  depression,  which 
started  with  the  financial  panic  last  October,  and 
has  been  felt  throughout  the  country  since  that 
time.  The  country  before  this  period  was  con- 
sidered at  the  height  of  prosperity,  from  what 
appeared  on  the  surface.  During  the  present 
depression  the  "light"  has  been  "turned  on,"  and 
it  will  be  well  for  manufacturers,  jobbers  and 
dealers  of  talking  machines  and  supplies  to  care- 
fully note  what  it  reveals. 

You  will  have  no  trouble  in  finding  people  in 
our  line  who  condemn  the  talking  machine  busi- 
ness at  the  present  time,  but  their  opinion  is 
probably  based  entirely  on  the  fact  that  sales  are 
not  as  large  as  they  were  a  year  ago.  Most  things 
are  judged  by  comparison  and  the  present  condi- 
tion of  the  talking  machine  industry  is  no  excep- 
tion, to  this  rule.  Let  us,  therefore,  compare  the 
effect  of  the  business  depression  on  the  talking 
machine  industry  as  compared  with  other  lines 
of,  not  only  luxury,  but  business  in  general. 

In  what  line  of  business  will  you  find  the 
statement  that  sales  are  larger  than  they  were  a 
year  ago?  It  is  not  likely  that  you  can  name 
one  case.  In  this  respect  we  will  say  that  the 
comparison  is  about  the  same,  although  you  will 
find  that  as  compared  to  other  articles  of  luxury 
the  talking  machine  business  has  not  shown  as 
large  a  decrease  in  sales  and  has  certainly  more 
than  held  its  own.  Don't  overlook  the  fact,  how- 
ever, that  the  word  sale  does  not  always  mean 
profit.  How  many  sales  at  the  present  time 
made  in  other  lines  of  luxury,  or  even  what 
might  be  termed  staple  lines,  are  bringing  the 
same  profit? 

Is  it  not  true  that  most  articles  sold  through- 
out the  country  in  general  business  are  regulated 
very  largely  by  the  law  of  supply  and  demand, 
and  that  prices  fluctuate  accordingly?  Will  you 
not  therefore  find  that  in  most  lines  of  business 
the  manufacturer,  jobber  and  dealer  is  not  only 
selling  less  goods,  but  selling  them  at  lower 
prices  than  he  anticipated  or  expected  would  be 
necessary  when  they  were  purchased?  It  will 
be  very  easy  for  you  to  figure  the  damage  this 
does,  not  only  through  the  dwindling  of  profit, 
but  by  the  depreciation  of  the  value  of  stock  on 
hand.  We  will  compare  this  condition  with  what 
we  find  in  the  talking  machine  industry  based 
"of  course"  on  goods  sold  under  price  restrictions. 
We  find  that  sales  are  less,  but  we  do  not  find 
that  values  have  depreciated.  The  dealer  still 
gets  full  price  for  machines  and  records,  so  that 
although  he  must  suffer  a  little  temporarily  by 
the  loss  in  sales  he  makes  the  same  percentage 
of  profit  and  stock  on  hand  has  not  depreciated 
in  value  on  account  of  the  business  depression. 

This  condition  illustrates  the  value  of  re- 
stricted prices  and  every  jobber  and  dealer  at  the 
present  time,  to  be  fair,  should  first  compare  the 
talking  machine  business  with  other  lines  in 
general  before  attempting  to  criticise  the  former. 
If  he  does  this,  and  will  make  a  fair  comparison, 
I  think  he  will  agree  that  the  talking  machine 
business  has  more  than  held  its  own  in  sales 
and  stands  in  a  class  by  itself  in  regard  to  values 
being  maintained.  It  is  not  a  bad  thing  to  be  in 
the  talking  machine  business  during  a  business 
depression,  if  you  handle  lines  that  are  sold 
under  restricted  prices,  and  the  present  test 
should  be  recognized  as  a  valuable  guide  to  the 


future  policy  of  manufacturers,  jobbers  and 
dealers. 

You  will  note  by  my  remarks  that  I  am  a 
strong  advocate  of  the  policy  of  the  leading  talk- 
ing machine  companies  in  insisting  upon  a  main- 
tenance of  prices  from  the  time  the  goods  leave 
the  factory  until  they  are  paid  for  by  the  retail 
purchasers  at  the  full  list  price.  This  naturally 
requires  a  firm  stand  on  the  part  of  the  manu- 
facturer in  order  to  enforce  conditions  that  will 
insure  the  jobber  and  dealer  maintaining  prices 
and  preventing  unfair  competition.  Suppose 
most  of  us  jobbers  and  dealers  were  not  sur- 
rounded by  this  cloak  of  protection  at  the  present 
time  and  during  the  last  few  months. 

Have  you  considered  what  might  have  resulted 
and  what  good  cause  you  would  have  had  for 
complaint,  not  only  on  sales,  but  with  the  meth- 
ods employed  in  this  business?  Certain  dealers 
who  have  been  unable  to  meet  their  accounts  as 
promptly  as  jobbers  would  expect  would  have 
been  forced  to  dispose  of  their  stock  at  prices 
that  would  ruin  the  trade  in  that  vicinity.  A 
dishonest  dealer  could  have  auctioned  his  stock 
off  and  disappeared  thus,  not  only  hurting  values 
in  that  territory,  but  causing  the  jobber  a  certain 
loss.  This  class  of  dealer  is  now  held  in  check, 
for  it  is  generally  known  by  auctioneers  that  they 
have  not  the  same  liberty  in  selling  talking  ma- 
chines under  the  hammer  that  they  find  in  other 
lines. 

This  may  have  kept  many  a  dealer  in  the 
straight  path  and  the  jobber's  pocketbook  in  a 
better  condition  than  had  the  situation  been 
otherwise.  The  dealer  who  would  like  to  dis- 
pose of  his  stock  and  has,  to  a  certain  extent, 
been  attacked  with  what  might  be  termed  "cold 
feet,"  I  claim,  is  benefited  because  he  is  unable 
to  quit  so  easily  at  cut  pi  ices,  and  at  the  same 
time  injure  others  in  the  trade,  for  he  will  prob- 
ably "stick  to  the  ship"  and  "weather  the  storm." 
There  are  cases  where  dealers  will  not  be  able 
to  do  this,  but  these  are  handled  in  such  a  diplo- 
matic way  by  the  manufacturer  that  failures,  so 
far,  have  not  resulted  in  injuring  the  mainten- 
ance of  prices.  With  jobbers  the  situation  is 
practically  the  same.  Many  who  handle  talking 
machines  as  a  side  line  and  are  not  sufficiently 
interested  financially  would  not  hesitate  to  turn 
their  stock  into  money  in  ways  that  would  be 
injurious  to  the  business  in  general.  The  manu- 
facturers themselves  are  forced  to  maintain  the 
policy  which  they  have  inaugurated,  although  I 
have  no  doubt  that  they  would  have  plenty  of 
opportunity  to  keep  busy  now  if  they  were  to 
accept  ruinous  propositions  from  cut  price  mer- 
chants, who  would  like  an  opportunity  at  the 
present  time  to  advertise,  at  cut  prices,  goods 
known  throughout  the  world  as  standard  in  price. 

This  depression  of  business  must  be  only  tem- 
porary for  the  foundation  of  prosperity  is  still 
here.  I  believe  it  will  have  a  wholesome  effect 
on  the  country  and  on  every  individual,  whether 
he  he  an  employer  or  an  employe.  If  he  makes 
use  of  the  lesson  that  it  has  taught  he  will 
realize  (if  an  employer)  that  there  are  certain 
methods  which  he  may  have  used  in  competing 
that  are  not  safe,  risks  that  must  not  be  taken 
again,  and  that  in  time  of  prosperity  his  meth- 
ods must  not  be  such  that  they  cannot  stand 
the  inroads  of  adversity.  The  employe  will 
realize  that  when  it  comes  to  the  question  of 
the  supply  being  more  than  the  demand  it  is 
the  employe  who  has  worked  for  something  more 
than  his  salary  that  will  hold  his  position  and 
will  be  considered  a  part  of  the  organization 
who  has  contributed  to  the  building  and  will 
therefore  remain  a  part  of  the  structure. 

I  do  not  want  to  get  away  from  the  subject, 
but  I  do  want  to  impress  the  reader  that  I  hon- 
estly believe  that  the  foundation  of  the  talking 
machine    business    rests    on    restricted  prices. 


which  have  been,  and  I  am  convinced  will  con- 
tinue to  be,  accepted  by  the  public,  because  there 
is  value  behind  the  price.  People  don't  have  to 
buy  talking  machines  and  records,  and  it  is 
therefore  no  injustice  to  insist  upon  their  pay- 
ing a  fair  price  in  order  that  the  industry  may 
advance  and  further  improvements  be  shown, 
for  without  a  fair  profit  to  the  manufacturer, 
jobber  and  dealer  the  field  will  soon  cease  to  be 
profitable  and  the  industry  would  go  backward. 

During  the  past  few  months,  and  possibly 
through  the  summer,  the  manufacturer  will 
make  use  of  the  present  slackening  of  business 
and  prepare  to  stimulate  the  business  with  im- 
provements or  conditions  that  will  not  only  make 
the  talking  machine  industry  as  desirable  as 
ever,  but  probably  more  so.  The  jobber  who 
maintains  a  suitable  stock  of  goods  will  hold 
what  trade  he  has  and  probably  draw  trade  from 
others  who  must  suffer  a  loss  of  business,  be- 
cause they  have  not  had  the  required  amount  of 
optimism  to  keep  them  alive.  The  dealer  who 
maintains  a  suitable  stock  and  puts  in  all  his 
spare  time  in  getting  in  touch  with  everyone  in 
his  territory  will  be  known  and  remembered  in 
the  fall  when,  I  believe,  everything  will  again 
have  assumed  a  good  momentum. 

At  that  time  those  who  have  not  stood  the 
test  were  probably  in  a  class  that  never  helped 
improve  the  industry  and  a  weeding  out  process 
allowed  those  remaining  an  opportunity  to 
quickly  regain  whatever  may  have  been  lost 
during  the  depression.  This  article  is  based 
upon  my  own  experience  and  convictions,  and 
in  coming  from  a  jobber  who  handles  nothing 
but  talking  machines  and  has  seen  the  industry 
grow  since  the  early  part  of  1898,  it  should  be 
representative  in  every  respect  and  I  trust  will 
at  least  remove  some  of  the  wrong  ideas  that 
a  few  in  the  industry  have  had  regarding  the 
talking  machine  business  and  cause  them  to 
refer  to  it  with  the  respect  that  it  demands. 

J.  Newcomb  Blackman. 


INJUNCTIONS  VACATED. 


Moving  Picture  Men   Must  Obey  the  Law  on 
Sunday. 


The  injunctions  against  the  New  York  police 
obtained  by  several  managers  of  theaters  and 
moving  picture  shows  for  the  purpose  of  pre- 
venting police  interference  at  their  Sunday  per- 
formances, were  swept  away  last  week  by 
decisions  handed  down  by  the  Appellate  Division 
of  the  Supreme  Court. 

In  deciding  on  the  injunction  obtained  by  A. 
L.  Shepard,  manager  of  the  Manhattan  Theater, 
the  court,  in  an  opinion  written  by  Justice  In- 
graham,  referring  to  a  rumor  that  Police  Captain 
Kelleher  had  threatened  to  stop  moving  pictures 
in  the  theater  on  Sunday  afternoon,  stated  that 
the  injunction  practically  barred  the  police  from 
the  premises  except  to  serve  warrants,  which 
could  only  be  obtained  upon  evidence  that  a 
crime  had  been  committed.  In  other  words  the 
theater  was  segregated  from  the  rest  of  the  New 
York  City  territory  during  a  considerable  por- 
tion of  each  Sunday  and  the  police  were  power- 
less to  enforce  the  criminal  law  during  that 
period  and  crime  could  be  committed  with  im- 
punity. It  was  made  clear  in  the  decision  that 
the  court  of  equity,  which  had  issued  the  in- 
junctions, had  no  jurisdiction,  not  being  em- 
powered to  shield  criminals  from  arrest. 


EVERY  EMPLOYE  AN  ABVERTISEMENT. 


Every  employe  is  an  advertisement  of  one 
sort  or  another.  If  he  cannot  be  a  good  adver- 
tisement he  has  no  right  to  be  a  bad  one. 


THE  TATSCH  PERMANENT  NEEDLE 


PATENT   APPLIED  FOR 


FOR  ALL  DISC 
TALKING  MACHINES 


Never  has  to  be  changed  nor  adjusted.   Does  not  wear  the  Record.   Retail  Price  $2.00.   Sent  to  Jobbers  and  Dealers  post  paid  for  $1.00.   For  further  particulars 
and  prices  address : 

TATSCH     COAIPAIVV,     33  1    S.    Spring    street,    UOS    AINGBU,ES,  CAUIHORIVIA. 


28 


THE  TALKING  MACHINE  WORLD. 


STEVEN'S  MEXICAN  TRIP. 


Business  Conditions  Fairly  Good — Visited  the 
Principal  Cities — Relates  an  Amusing  Ex- 
perience— Call  Is  for  Expensive  Phonographs 
— Dealers  Conform  to  One  Price  Argument — 
An  Interesting  Chat  With  the  Versatile  Man- 
ager of  the  National  Phonograph  Co. 


Walter  Stevens,  manager  of  the  National  Pho- 
nograph Co.'s  foreign  department,  after  being  in 
Mexico  since  March  16,  got  back  to  New  York 
May  2,  coming  by  rail  the  entire  way.  When 
seen  by  The  World  shortly  after  his  arrival,  and 
referring  to  his  trip,  which  evidently  had  many 
pleasant  remembrances,  he  spoke  as  follows: 
"Business,  generally  speaking,  has  fallen  off 
some  in  Mexico,  out  of  sympathy,  doubtless,  with 
conditions  in  the  United  States;  and  naturally 
so,  as  both  countries  are  so  closely  connected. 
Mining,  you  know,  is  the  important  industry  in 
Mexico,  and  that  is  now  looking  up. 

"You  know  our  business  in  Mexico  is  conducted 
by  a  separate  company,  who  act  as  general  dis- 
tributers for  the  whole  republic,  with  headquar- 
ters in  the  capital  and  jobbers  in  the  principal 
cities.  The  business  is  exclusively  conducted 
through  that  company  the  same  as  in  Europe. 
Our  recorders  are  still  down  there,  and  we  will 
add  fully  300  new  selections — vocal  and  instru- 
mental— to  our  catalog  before  they  return.  We 
expect  to  do  a  tremendous  trade  in  Mexico,  and 
are  surprised  our  existing  business  has  been  so 
little  affected. 

"I  visited  the  principal  cities — Orizaba,  Cor- 
dova, Vera  Cruz,  etc.,  besides  the  City  of  Mexico 
— and  had  the  pleasure  of  meeting  every  one  of 
the  Edison  jobbers,  who  spoke  most  enthusiasti- 
cally of  their  prospects.  I  was  pleased  also  to 
meet  E.  N.  Bums,  of  the  Columbia  Phonograph 
Co.,  who  called  at  my  hotel,  and  whom  I  accom- 
panied on  my  way  home  as  far  as  San  Antonio, 
Tex.  He  is  a  very  fine  gentleman,  indeed.  1 
also  met  Henry  J.  Hagen,  with  the  Universal 
Talking  Machine  Mfg.  Co.,  of  Newark,  N.  J.,  a 


\ 


WALTEB  STEVENS. 

capital  fellow,  also,  who  knows  his  business  thor- 
oughly. 

"On  my  way  down  I  had  a  rather  amusing 
experience.  As  the  train  stopped  at  a  way  sta- 
tion, or  water  tank,  I  stepped  outside  of  the  car 
to  look  around,  when  I  heard  the  most  beautiful 
voice  singing  a  native  song.  After  listening  a 
while  my  curiosity  was  aroused,  and  to  satisfy  it 
I  determined  to  find  out  where  the  entrancing 
music  came  from  in  that  forlorn  spot — there  were 
only  a  half  dozen  shacks  in  the  place,  crude 
shacks.  I  traced  the  sound  to  the  most  dis- 
reputable appearing  of  the  lot,  and  pushing  open 
the  door  with  my  foot,  I  saw  a  half  dozen  peons 
gathered  about  a  phonograph  listening  to  a 
Mexican  record.  One  finds  them  everywhere  in 
Mexico — in  the  palaces,  hotels,  homes,  in  the 


mines,  in  the  open  camps,  in  the  mountains  and 
on  the  plains;  in  short,  in  the  most  unexpected 
spots.  They  are  more  popular  and  more  appre- 
ciated there  than  at  home.  The  reason  is  easy  to 
understand,  and  therefore  the  sales  are  large 
and  constantly  increasing." 

Most  of  Mr.  Stevens'  time  was  spent  at  head- 
quarters in  Mexico  City,  where  the  company 
occupy  a  handsome  four-story  building.  He 
found  business  conditions  entirely  satisfactory. 
The  demand  for  phonographs  at  present  is  mostly 
among  the  wealthier  classes.  President  Diaz  is 
said  to  still  enjoy  listening  to  the  machine  which 
was  presented  to  him  several  years  ago  by  Mr. 
Edison.  Mexicans  of  every  degree  are  intensely 
fond  of  music.  Every  village  supports  its  own 
band,  and  concerts  are  given  several  times  a 
week  in  the  "Alameda"  or  public  park.  Their 
taste  favors  grand  opera  and  even  among  the 
most  ignorant  classes  one  finds  enthusiasm  for 
the  Italian  classics. 

One  of  the  pleasantest  and  most  surprising 
features  of  the  National's  experience  in  Mexico 
is  the  readiness  with  which  dealers  conform  to 
the  one-price  feature  of  the  dealers'  agreement. 
This  is  considered  remarkable  for  the  Mexican 
storekeepers  are  notorious  price  cutters.  Offer 
any  Mexican  merchant  $75  for  a  $100  article  and 
the  chances  are  it  will  be  knocked  down  to  you 
without  delay.  There  was  some  trouble  at  first 
making  them  understand,  but  once  the  advan- 
tages of  price-protection  were  made  plain  to 
them  they  got  into  line.  Mr.  Stevens  reports 
their  Mexican  manager,  L.  L.  Lewis,  is  doing 
finely  in  his  new  field  and  thinks  Mexico  City 
the  real  garden  spot  of  the  earth. 


The  Ross  P.  Curtice  Co.,  Lincoln,  Neb.,  whole- 
sale dealers  in  pianos  and  musical  instruments 
and  jobbers  of  the  Edison  and  Victor  lines  of 
machines  and  records,  have  issued  a  clever  house 
organ  called  the  "Curtice  Phonometer,"  which 
will  be  published  monthly  and  mailed  to  their 
customers  in  Nebraska,  Northern  Kansas,  East- 
ern Colorado,  Wyoming  and  South  Dakota. 


SAVE  Tl 


LIFI 


OF   VOUR  RECORDS 


BY  USINB 


The  Place  Automatic  Record  Brush 


FOR  EDISON  PHONOGRAPHS  AND  VICTOR  TALKING  MACHINES. 


PATENTED{3^ePtejber^25^a„d_0ct^^^^^  2.  ,906 


PRICE   15  CENTS- 
CAN    BE    USED    ON    ALL  PHONOGRAPHS 

Ileraovcs  lint  and  dust  from  roconl  aiitonmtlcally.  Savi-s  .Sapphire  from  woarliic  lint 
and  prevents  r*8plnii  sound.  Insiires  a  perfect  playinK  record.  It  Is  equally  as  elllclent 
when  recording.   It  Is  too  cheap  to  be  without. 

No.  1    nts  Triumph.  >'o.  2   Standard  and  Home.  >'o.  3  Gem. 


THE   PLACE   NO.  lO 

Disk  Record  Brush 

FOR 

VICTOR  EXHIBITION  SOUND  BOX 

PRICE,   25  CENTS 

N9I0  PLACE   8PUSH  IN  OPERATION 


PRESERVES  THE   LIFE  OF  DISK  RECORDS 

Automatically  cleans  the  Record  Grooves  and  gives  the  needle  a 
clean  track  to  run  in.  Insures  a  clear  Reproduction  and  prevents 
Record  getting  scratchy.  Makes  the  Needle  wear  better.  Dust  and 
dirt  in  the  Record  grooves  wear  the  Record  out  quickly  and  grind  the 
Needle  so  it  cuts  the  Record.  SAVE  THE  LIFE  OF  YOUR 
RECORDS. 


pf^^^  SAMPLES        sent  "po"  ""equest 

-  to  any  Jobber  or  Dealer 
who  don't  li.'mtlle  them.  Write  Now 


^^^^^l^g  arc  requc>tod  to  get  their  supply  from 
•>^— — tlieir  regular  Jobber.    If  he  will  not 

supply  you  write  us  for  the  name  of  one  who  will. 


MANUFACTURED 
BY 


BLACKMAN  TALKING  MACHINE  CO. 

 97   CHAMBERS   STREET,   NEW  YORK 


J.  NEWCOMB  BLACKMAN 
Proprietor 

"The  White  Blackmin" 


THE  TALKING  MACHINE  WORLD. 


29 


TIMELY  TALKS  ON  TIMELY  TOPICS 


The  music  publisher — one  of  the  oldest  and 
best  known  in  the  business — was  talking  with 
The  World  about  the  copyright  revision.  He 
took  a  broad  view  of  the  situation,  as  distin- 
guished from  the  attitude  of  the  people  who 
are  engaged  in  producing  popular  music.  The 
latter  are  rabid  about  their  so-called  "rights," 
in  the  enforcement  of  which,  per  contract,  the 
writer  or  composer  is  as  the  lamb  that  proceeds 
to  the  slaughter,  according  to  information  cur- 
rent in  circles  concerning  both.  The  gentleman 
in  question  frankly  said:  "I  will  admit  one 
thing,  and  that  is  the  enormously  increased  sale 
of  music  within  the  past  ten  years,  at  least, 
brought  about,  without  any  question,  by  the  talk- 
ing machine. 


"The  one  instance  I  can  speak  of  specifically 
coming  under  my  observation  is  the  song,  'Silver 
Threads  Among  the  Gold.'  Thirty  years  ago  it 
was  the  great  hit  of  the  town.  Hundreds  of 
thousands  of  copies  were  sold.  It  run  its  course, 
as  popular  melodies  will,  and  the  sales  fell  away 
to  almost  nothing.  About  a  year  back  the  song 
had  a  sudden  revival,  and  now  it  is  again  selling 
by  the  thousands.  An  investigation  was  made 
by  the  owners  of  the  copyright  to  ascertain,  if 
they  could,  and  more  from  curiosity  than  any- 
thing else,  the  cause  of  the  later  demand.  It 
was  found  that  the  talking  machine  people  had 
reproduced  the  song  on  their  records  for  the 
first  time.  The  air  appealed  to  an  entirely  new 
generation,  hence  its  revival  and  renewed  popu- 
larity. 


"Very  likely  this  may  apply  to  other  old-time 
selections  unknown,  comparatively  to  the  present 
time,  but  of  sufficient  worth  and  strength  to  com- 
mend them  on  their  merits.  The  publishers  can- 
not get  away  from  the  fact  that  the  talking 
machine  is  a  distinct  and  welcome  element  in 
creating  a  demand  for  music  outside  of  the 
beaten  paths  followed  by  us  all,  and  therefore 
this  new  factor  in  developing  our  business — 
which  it  certainly  is — must  be  reckoned  with. 
At  the  same  time,  I  insist  the  writer  or  the 
owner  of  the  copyright  has  basic  rights  that 
cannot  be  ignored  and  should  be  overlooked  when 
a  new  copyright  bill  is  being  framed  for  con- 
sideration by  Congress." 


Reports  of  more  or  less  authenticity  are  heard 
and  discussed  relative  to  the  illegitimate  dupli- 
cation of  disc  records,  more  commonly  termed 
"dubbing."  It  is  puzzling  to  the  trade  why  the 
sufferers  by  this  fraudulent  practice,  and  whose 
business  must  be  affected  by  the  sale  of  these 
spurious  goods  do  not  take  prompt  steps  to 
stamp  out  effectually  and  forever  this  petty 
thieving.  Concerns  whose  patents  are  trenched 
upon  have  always  been  swift  in  invoking  the 
law's  interpretation  of  their  claims  and  the  con= 
sequent  enforcement  of  judicial  decrees  in  pro- 
tection thereof.  It  may  be  possible  that  legal  evi- 
dence of  sufllcient  strength  and  importance  is 
difficult  to  obtain  which  would  lead  to  the  con- 
viction and  punishment  of  the  "dubbers."  Per- 
haps other  reasons  may  exist  why  court  pro- 
ceedings do  not  ensue.  Nevertheless,  the  leniency 
and  apparent  indifference  shown  in  the  premises 
has  occasioned  no  end  of  speculation  in  the  trade. 


A  party  whose  name  has  been  repeatedly  men- 
tioned in  connection  with  "dubbing,"  now  talked 
of  as  about  to  enlarge  his  field  of  operations, 
when  questioned  as  to  the  legitimacy  of  his 
business,  invariably  declared  his  goods  were  in- 
tended for  the  export  trade  only,  and  were 
absolutely  unknown  in  the  domestic  market. 
This  may  be  so,  but  a  representative  of  a  com- 
pany whose  high-price  discs  are  reported  as 
being  liberally  "dubbed,"  when  in  South  Amer- 
ica, said  he  had  made  it  his  business  to  look 
and  inquire  for  samples  of  the  imitation,  and 
was  unable  to  find  a  single  one  anywhere;  and 
what  is  more, -none  had  been  known.  This  would 


naturally  give  rise  to  the  inquiry,  then  where 
do  these  go?  Perish  the  thought  that  they  are 
"worked  off"  on  the  home  dealers! 


Another  interesting  development  of  the  "dub- 
bing" situation  is  that  a  plant  for  this  purpose 
is  to  be  established  in  Japan,  the  product  of 
which  is  not  to  be  sent  to  the  United  States, 
but  to  other  parts  of  the  world  where  tariffs 
do  not  trouble.  Extensive  preparations  for  such 
an  establishment  are  chatted  about  in  knowing 
circles  as  having  been  made;  and  therefore  some 
foundation  other  than  idle  rumor  may  exist  for 
the  report.  After  all  is  said  and  done,  however, 
in  so  far  as  "dubbed"  records  are  concerned, 
and  that  is,  they  cannot  be  compared  in  point  of 
quality  to  the  originals  from  which  the  spurious 
"master"  has  been  made.  This  is  the  verdict 
of  a  prominent  music  publisher  who  was  at  one 
time  heavily  interested  financially  in  enterprises 
calling  for  the  purchase  of  records  on  a  large 
scale,  and  therefore  had  the  "dubbed"  discs 
brought  to  his  notice  as  "cheaper  but  just  as 
good."  Careful  tests  demonstrated  the  contrary. 
Hence  his  opinion. 


With  the  selection  of  hotel  quarters  at  At- 
lantic City,  N.  J.,  where  the  National  Associa- 
tion of  Talking  Machine  Jobbers  will  assemble 
in  annual  convention  July  6  and  7,  and  of  which 
the  particulars  appear  elsewhere  in  this  issue  of 
The  World,  the  work  of  securing  a  large  atten- 
dance will  now  be  aggressively  carried  forward. 
It  is  safe  to  say  that  a  larger  number  of  asso-. 
elation  members  as  well  as  dealers  and  attaches 
of  prominent  manufacturing  companies  will  be 
present  than  ever  before.  There  is  good  reason 
for  this,  as  this  eminently  practical  organiza- 
tion is  not  only  deserving  of  support  and  com- 
mendation, but  is  conferring  benefits  on  its  mem- 
bership difficult  if  not  impossible  to  obtain  in 
any  other  way. 


It  is  this  feeling  that  is  animating  the  indi- 
vidual members  of  the  committee  on  arrange- 
ments handling  the  convention.  They  are  as- 
siduous and  persistent  in  their  efforts  to  have 
each  and  every  one  oa  the  roll  pledge  themselves 
to  be  on  hand  in  Atlantic  City  in  July.  At  the 
same  time  they  are  also  carrying  on  an  active 
canvass  to  increase  the  membership.  The  chair- 
man of  the  committee  has  had  a  number  of 
conferences  with  his  colleagues  when  this  sub- 


ject has  been  brought  forward,  and  plans  dis- 
cussed to  carry  out  their  views.  It  is  believed 
by  the  committee  that  every  member  will  use 
his  personal  influence  with  other  jobbers  and 
there  is  no  reason  why  50  new  firms  could  not 
be  enrolled  before  convention  time.  They  aim 
to  have  150  on  the  list  by  then,  an  ambition 
most  laudable  and  worthy  energetic  encourage- 
ment. 


Another  topic  that  is  beginning  to  attract 
attention  is  the  choice  of  officers  and  the  new 
executive  committee.  One  eminent  jobber,  who 
is  known  as  an  indefatigable  worker  as  well  as 
a  man  of  versatility  and  resourcefulness  in  the 
cause,  expressed  himself  as  follows  on  this  moot 
question:  "When  an  association  is  young  and 
endeavoring  to  prove  its  usefulness  to  the  trade, 
and  the  officers  are  laboring  together  harmon- 
iously and  producing  results,  why  should  a 
change  be  made?  To  me  a  policy  that  would 
tend  to  disrupt  the  present  pleasant  relations 
between  the  responsible  officers — they  are  pulling 
together  admirably  and  have  laid  the  founda- 
tions of  a  substantial  structure — is  not  only  in- 
advisable but  fraught  with  danger.  It  is  one 
thing  to  select  men  for  the  different  offices  and 
quite  another  to  know  they  can  fill  them  accep- 
tably by  attending  to  their  duties.  You  know 
it  is  the  old  story  that  a  man  may  be  very  pop- 
ular as  such,  but  makes  a  mighty  poor  official; 
or  at  least,  shift  his  work  on  the  shoulders  of  an 
associate,  and  at  the  same  time  endeavor  to  re- 
tain the  entire  credit,  though  derelict.  In  other 
words,  'put  up  a  front,'  and  that  is  all  there  is 
to  it.  In  my  judgment  just  now  the  association 
should  take  Abraham  Lincoln's  advice;  that  is, 
not  swap  horses  while  crossing  a  stream." 

Johbers  complain  that  several  supply  manufac- 
turers are  according  the  "forty  and  ten"  priv- 
ilege to  dealers  not  entitled  to  it  by  reason  of 
their  not  having  earned  admittance  to  that  fav- 
ored rank  in  failing  to  place  an  order  of  cor- 
responding size.  Where  the  "forty  and  ten"  is 
granted  by  machine  and  record  manufacturers 
it  means  the  dealer  has  bought  a  specified 
quantity  of  goods.  The  supply  people  who  are 
criticised  do  not,  it  is  claimed,  insist  upon  deal- 
ers qualifying  in  the  same  way;  but  if  they  are 
on  this  list  in  buying  machines  and  records, 
then  the  supplier  accords  the  same  rank.  The 
jobbers  in  question  aver  this  procedure  is  an 
injustice  to  them  in  selling  the  same  specialties 
to  their  dealers  in  turn.  In  other  words  job- 
bers who  have  thus  expressed  themselves  per- 
emptorily decline  to  push  any  line  of  goods  sold 


The  Diaphra^in  Is  King' 


OUR    LATEST    NOVELTY    IS  THE 

WOOD  DIAPHRAGM 

F'or  IVlodel  C  and   Columbia  Reproducers 

When  subjected  to  the  impact  of  sound,  wood  Is  the  most  resilient  of  all  known  sub- 
stances. This  is  proven  by  its  successful  use  in  violin  bodies  and  sounding  boards  for 
pianos.  No  other  material  can  take  its  place.  By  a  new  and  novel  process  we  have  suc- 
ceeded in  making  a  four-ply  composite  diaphragm,  two  of  very  thin  wood  and  two  of 
cotton  stalk  tissue,  all  of  which  is  compressed  within  a  thickness  of  6/1000ths  of  an  inch. 
The  reproduction  by  this  diaphragm  Is  truly  marvelous.  Every  detail  of  sound  and  tone 
finesse  that  is  capable  of  being  recorded  is  brought  out  by  this  invention. 

PRICE,  includlns  Cross  Head  and  Link,  $1  EACH. 

Norcross  Phonograph  Co. 

New  Lang  Bldg.,  662  Sixth  Ave.  (39th  St.)        NEW  YORK  CITY 


30 


THE  TAIxKING  MACHINE  WORLD. 


under  the  above  conditions  unless  the  dealer 
qualifies. 

Since  the  last  issue  of  The  World,  the  framing 
of  a  copyright  bill  by  the  Patents  Committee  of 
the  Senate  and  House  has  progressed  little  if 
any.  The  opposition  to  the  compromise  measure 
on  the  part  of  the  talking  machine  record  manu- 
facturers has  been  sufficiently  effective  to  again 
send  everything  "up  in  the  air."  The  latest  de- 
velopments in  the  so-called  "revision  of  copy- 
right laws,"  are  the  amendments  prepared  by 
Arthur  Steuart,  chairman  of  the  copyright  com- 
mittee of  the  American  Ear  Association,  at  the 
request  of  a  member  of  the  House  Patents  Com- 
mittee. It  is  now  ceitain  no  \a.^'  will  be  passed 
at  this  session  of.  Congress,  if  at  the  next.  Pos- 
sibly a  bill  may  be  reported  out  of  committee, 
but  unless  a  compromise  that  can  command-  the 
undivided  support  of  everyone  interested  in  the 
musical  sections  is  formulated  and  agreed  upon 
the  prospects  of  a  new  copyright  act  will  go 
a-glimmering. 

Finally  the  official  transcript  of  the  "Hearings 
Before  the  Committees  on  Patents  of  the  Senate 
and  House  of  Representatives  on  Pending  Bills 
to  Amend  and  Consolidate  the  Acts  Respecting 
Copyright"  has  been  printed.  It  is  a  formidable 
volume  of  close  on  to  five  hundred  pages,  the 
greater  part  of  which  is  taken  up  with  assaults 
on  the  talking  machine  industry  cn  the  part  of 
composers,  writers,  publishers,  theatrical  man- 
agers et  al.  These  biased  and  often  grossly  mis 
leading  and  untruthful  attacks  are  ab"y  contra- 
dicted by  Horace  A.  Pettit,  on  the  part  of  the 
Victor  Talking  Machine  Co..  Camden,  N.  J.; 
Frank  L.  Dyer,  for  the  National  Phonograph  Co., 
Orange,  N.  J.;  S.  T.  Cameron,  counsel,  and  Paul 
H.  Cromelin,  president  of  the  American  Musical 
Copyright  League,  for  the  Columbia  Phonograph 
Co.,  General.  These  hearings  were  warm  ses- 
sions from  the  effects  of  which  the  participants 
have  not  yet  scarcely  recovered. 


GRAPHOPHONE  CONCERTS  ATTRACT. 

(Special  to  The  Talking  Machine  World.) 

Louisville,  Ky.,  May  9,  1908. 
The  local  branch  of  the  Columbia  Phonograph 
Co.,  under  the  management  of  M.  Silverstein, 
recently  inaugurated  a  series  of  concerts  with 
the  aid  of  the  Symphony  Grand  Graphophone. 
The  program  consisted  chiefly  of  extracts  from 
the  best  known  grand  operas,  with  popular 
music  during  the  regular  intermission  and  a 
great  crowd  of  music  lovers  took  advantage  of 
the  opportunity  to  hear  grand  opera  a  la  grapho- 
phone. Among  the  artists  heard,  through  the 
medium  of  the  records,  were  Kubelik  the  violin- 
ist, Bonci  the  great  tenor,  the  La  Scala  chorus 
and  others  almost  equally  well  known.  The 
first  concert  was  a  decided  success  both  from  an 
artistic  and  business  standpoint  for,  besides  ob- 
taining a  number  of  machine  prospects,  the  com- 
pany sold  a  great  many  Fonotipia  records  on 
the  spot.  The  daily  papers  printed  some  very 
complimentary  notices  of  the  concert. 

LECTURE  BY  SEIGFRIED  AAL. 


On  April  23  Siegfried  Aal,  general  manager 
of  the  Zed  Co.,  Zonophone  jobbers.  New  York, 
delivered  a  lecture  at  Lafayette  Hall,  the  Bronx, 
on  "Modern  Languages,"  their  importance  and 
the  easiest  way  to  learn  them;  illustrated  on  the 
black-board  and  by  phonographic  reproduction. 
This  is  one  of  the  public  lectures  delivered  un- 
der the  auspices  of  the  Board  of  Education  of 
New  York.  Prof.  Aal's  address  was  listened  to 
closely,  the  phonographic  reproductions  on  the 
black-board  ronf rihutlng  greatly  to  its  perspicu- 
ity. 

It  Is  learned  that  A.  P.  Petit,  whose  connections 
with  the  trade  are  known  from  coast  to  coast, 
and  who  returned  last  month  from  a  European 
trip  with  Mrs.  Petit,  Is  about  consummating  an 
Important  connection  In  the  talking  machine 
business.  "A.  P."  has  the  good  wishes  of  a  large 
circle  of  friends  In  his  new  undertaking. 


THE  EDISON  IN  BUENOS  AYRES. 

One  of  the  Thriving  Branches  of  the  Great 
American  Company  in  South  America  Which 
Is  Under  the  Management  of  T.  J.  Kennedy. 


One  of  the  thriving  establishments  selling  Edi- 
son phonographs  and  records  in  South  America 
is  the  Compania  Edison  Hispano-Amerieana,  lo- 
cated at  Viamonte  515,  Buenos  Ayres.  This 
branch  of  the  National  Phonograph  Co.  is  in 
charge  of  T.  J.  Kennedy,  who  is  shown  standing 


H.J.HAGEN  BACK  FROM  MEXICAN  TRIP.  - 

Among  the  distinguished  trio  who  were  in 
Mexico  for  six  weeks  was  Henry  J.  Hagen,  man- 
ager of  the  recording  laboratory  of  the  Universal 
Talking  Machine  Mfg.  Co.,  in  New  York.  No 
more  popular  recorder  is  known  in  the  business 
than  Henry,  and  the  "talent"  are  always  ready 
to  "make  good"  without  cost  or  price,  evsn  when 
they  may  be  legitimately  entitled  to  it.  In  other 
words,  the  artists  will  go  out  of  their  way  to 
render  him  a  service  anj'  time.    Well,  Henry 


EXTEBIOR  OF  BUE.N 

in  the  right  hand  door  under  the  company's  sign 
in  the  illustration  of  the  company's  building 
shown  herewith.  This  company,  according  to 
the  editor  of  the  Edison  Phonograph  Monthly,  is 
making  excellent  headway  in  extending  the  sale 
of  Edison  phonographs  and  records,  and  in  fact 
all  Edison  products,  in  South  American  coun- 
tries. Jobbers  and  dealers  are  rapidly  being 
established  and  a  large  volume  of  business  has 
been  created.  South  America  is  regarded  as 
being  a  great  future  field  for  Edison  phono- 
graphs and  records,  the  name  of  Edison  being 
held  in  the  highest  esteem  in  those  countries. 


OS  ATEES  BKAXCH. 

sailed  into  port  on  the  "Morro  Castle"  April  25, 
coming  from  Vera  Cruz.  Mr.  Hagen  is  none  too 
loquacious  when  talking  to  the  inquiring  news- 
paper man,  but  he  did  say  this;  "Trade  might 
be  better  in  Mexico.  A  tritle  slow  now.  I  was 
very  successful  in  getting  what  I  went  after  in 
the  way  of  native  records.  Everybody  in  the 
trade  there  speaks  in  the  highest  terms  of  The 
Talking  Machine  World." 


WILLIAM  McARDLE  RESIGNS. 


G.  S.  HOBBS  FAILS. 


G.  S.  Hobbs,  dealer  in  talking  machines,  cigars, 
etc.,  1103  Michigan  avenue.  West  Pullman,  111., 
filed  a  voluntary  petition  in  bankruptcy  last  Fri- 
day. He  schedules  his  liabilities  as  12.656  and 
his  assets  as  $2,184. 


Wm.  McArdle,  who  for  a  number  of  years 
traveled  for  the  Hawthorne  &  Sheble  Mfg.  Co., 
Philadelphia.  Pa.,  going  abroad  for  them  last  year 
to  establish  an  agency  in  Europe  for  their  prod- 
ucts, and  who  has  been  recently  attached  to  the 
wholesale  department  of  the  Columbia  Phono- 
graph Co.,  general,  just  completing  a  trip  south, 
resigned  his  position  on  May  1.  "Mac"  is  well 
and  favorably  known  throughout  the  trade. 


THE  TALKING  MACHINE  WORLB. 


31 


A  Complete  Slock  of 


EDISON 

Phonographs  and  Records 

permits  us  to  fUl  and  ship  orders  tlie  day  received 
NEW  FRESH  GOODS— NO  SUBSTITUTES 


LAST   CALL— ONLY   A   FEW  LEFT 


Capacity  120 

CYLINDER 

RECORDS 

4  Shelves  of  30  each 
GENUINE  QUARTERED  OAK 

Finished  and  Polished  all  Sides 

32  Inches  High     18  Inches  Wide 
20  Inches  Deep 

STYLE  No.  100 


Every  Record  Owner 
should  have  a  Cabinet. 


A  permanent  place  for 
the  Phonograph. 


Records  easily  found 
when  wanted. 


Eureka  Alphabetical 
Index  furnished  with 
these  cabinets. 


PRICE  $11.50  LIST 


TRUETONE  WOOD  DIAPHRAGM  for  ««MODEL  C  (Edison)  REPRODUCER 

PRICE    SO    CENTS   EACH-Completc   with    Crossheacl    and  Link 

MR  DEALER  :  You  can  sell  one  to  every  customer.  Just  the  thing  to  stimulate  your  business  and  renew  customers'  interest  in 
their  Phonographs. 

Increased  Volume  Tone  and  Detail.    Easily  mounted— complete  directions  with  each  Diaphragm. 
Money  back  if  not  perfectly  satisfied. 


32 


THE  TALKING  MACHINE  WORLD. 


MR.  MURRAY'S  NEW  MOVE. 

Secures  an  Interest  in  the  Wooden  Phonograph 
Horn  Co.  of  Syracuse — Severance  from  Co- 
lumbia Co.  Regretted. 


Thomas  L.  Murray,  who  has  been  with  the 
Columbia  Phonograph  Co.,  General,  New  York, 
for  nearly  eleven  years,  covering  the  eastern  and 
Middle  West  territory — in  fact,  has  represented 
the  company  in  possibly  every  section  of  the 
country — resigned  his  position  early  in  the  month 
to  go  in  business  on  his  own  account.    Tom,  as 


THOMAS  L.  MtTEEAT. 


he  is  familiarly  known  throughout  the  trade,  has 
bought  an  interest  in  the  Wooden  Phonograph 
Horn  Co.,  Syracuse,  N.  Y.,  for  he  is  a  man  of 
means,  as  well  as  a  very  successful  salesman. 
Some  new  models  and  designs  in  the  wooden 
horn  line  will  be  put  out  at  once  under  the 
energetic  management  of  Mr.  Murray,  and  the 
plant  will  be  utilized  to  the  full  capacity.  Mr. 
Murray's  departure  from  the  Columbia  Co.'s 
service  is  greatly  regretted  by  the  executive 
officers  and  the  entire  staff,  and  his  going  is 
followed  with  the  good  wishes  of  them  all  for 
his  continued  success  in  his  new  field  of  activity. 
In  this  The  World  joins  most  heartily. 

Among  the  visitors  to  New  York  recently  were 
Fred  E.  Lockwood,  of  Frederick  E.  Lockwood 
Co.,  Norwalk,  Conn.,  and  C.  E.  Searles,  Peeks- 
kill,  N.  Y. 


UNIVERSAL  CO.  ACTIVITY. 

Complete  Zonophone  Catalog  Just  Out — Recent 
Acquisitions  of  Jobbers  Most  Valuable — 
Superintendent  MacNabb  a  Busy  Man. 

The  Universal  Talking  Machine  Mfg.  Co.,  New- 
ark, N.  J.,  have  just  issued  a  complete  record 
catalog  which  includes  all  domestic  selections 
in  both  10  and  12-inch  sizes,  made  up  to  April 
1st,  as  well  as  a  list  of  German,  Bohemian 
and  Hungarian  records.  Speaking  of  them  the 
company  say:  "In  recommending  to  you  for 
purchase  the  list  of  selections  as  given  in  this 
catalog,  it  is  our  honest  opinion  that  they  are 
the  finest  that  can  be  produced.  The  improve- 
ments in  manufacture  that  we  have  made  dur- 
ing the  past  year  do  not,  however,  only  apply  to 
our  recent  monthly  issues,  as  all  the  older  selec- 
tions of  questionable  tone  have  been  remade  by 
this  process,  therefore  we  are  confident  that  in 
this  entire  list  there  is  not  a  record  unworthy 
of  the  approval  of  the  most  exacting  taste."  At 
the  same  time  a  machine  catalog  dealing  with 
the  new  Zonophone  was  printed. 

Later  they  published  a  "Numerical  List  of 
Zonophone  Records,"  including  June  ten  inch 
supplement  twelve-inch  lists  "A,"  "B"  and  "C," 
as  well  as  the  ten-inch  cut  outs. 

What  the  Universal  Co.  regard  as  among  the 
most  valuable  of  their  recent  jobbing  acquisi- 
tions are  the  firms  of  Byron  Mauzy,  of  San 
Francisco,  and  Graves  &  Co.,  of  Portland,  Ore. 
Both  these  accounts  were  secured  by  J.  D.  Beek- 
man,  manager  of  sales,  during  his  trip  on  the 
Pacific  coast,  from  each  of  whom  he  received 
large  initial  orders. 

In  addition  to  his  duties  as  vice-president  and 
general  manager  of  the  Universal  Co.,  J,  A. 
Macnabb  is  also  superintendent  of  the  plant. 
With  his  bi-weekly  trips  to  the  recording  labora- 
tory in  New  York,  "Mac"  finds  little  idle  time 
on  his  hands. 


OUR  FOREIGN  CUSTOMERS. 


Amount    and    Value    of    Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Srecial  to  The  Talking  Machine  World.) 

Washington,  D.  C,  May  6,  1908. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
five  weeks  from  the  port  of  New  York: 

APRIL  13. 

Buenos  Ayres,  56  pkgs.,  ?1,445;  Cartagena,  3 
pkgs.,  $285;  Colon,  5  pkgs,,  $114;  Guayaquil,  4 
pkgs.,  $122;  Hamburg,  2  pkgs.,  $134;  Havana, 

3  pkgs.,  $170;  8  pkgs.,  $232;  Havre,  54  pkgs., 
$1,090;  Helsingfors,  7  pkgs.,  $468;  London,  55 
pkgs.,  $2,869;  Melbourne,  3,654  pkgs,,  $30,072; 
Milan,  5  pkgs.,  $147;  Puerto  Barrios,  2  pkgs., 
$173;  Stockholm,  2  pkgs.,  $131;  Vera  Cruz,  10 
pkgs.,  $268;  Vienna,  8  pkgs.,  $216. 

APRIL  20. 

Buenos  Ayres,  211  pkgs.,  $10,545;  Callao,  2 
pkgs.,  $391;  Hamburg,  3  pkgs.,  $250;  Havana,  21 
pkgs.,  $2,030;  Kingston,  9  pkgs.,  $240;  Laguayra, 
1  pkg.,  $152;  London,  90  pkgs.,  $5,052;  3  pkgs., 
$113;  49  pkgs.,  $1,827;  Montevideo,  2  pkgs.,  $927; 
Port  Limon,  17  pkgs.,  $307;  Puerto  Barrios,  25 
pkgs.,  $795;  Savanilla,  3  pkgs.,  $334;  Surinam, 
6  pkgs,,  $182;  Valparaiso,  17  pkgs,,  $387;  Vera 
Cruz,  25  pkgs.,  $889. 

APRIL  27. 

Berlin,  3  pkgs.,  $206;  64  pkgs.,  $1,707;  Bombay, 

4  pkgs.,  $189;  Calcutta,  5  pkgs.,  $355;  6  pkgs., 
$144;  Corinto,  5  pkgs.,  $233;  Havre,  6  pkgs., 
$438;  Havana,  11  pkgs.,  $115;  Liverpool.  18  pkgs., 
$2,500;  2  pkgs.,  $216;  London,  19  pkgs,,  $3,299; 
Matanzas,  1  pkg.,  $100;  Melbourne,  281  pkgs., 
$6,965;  Rio  de  Janeiro,  29  pkgs.,  $1,512;  South- 
ampton. 2  pkgs.,  $231;  Tamplco,  2  pkgs..  $126: 
Valparaiso,  2  pkgs..  $288;  Vera  Cruz,  3  pkgs., 
$150. 

MAY  2. 

Alexandria,  8  pkgs..  $375;  Buenos  Ayres.  273 
pkgs,,  $7,667;  Colon,  10  pkgs..  $322;  Corinto,  8 


pkgs.,  $144;  Havana,  2  pkgs.,  $136;  Havre,  3 
pkgs.,  $504;  Kingston,  6  pkgs.,  $195;  Limon,  7 
pkgs.,  $100;  Liverpool,  1  pkg.,  $145;  Melbourne, 
24  pkgs.,  $924;  Montevideo,  23  pkgs.,  $2,305; 
Para,  13  pkgs.,  $1,163;  Penang,  27  pkgs.,  $1,042; 
Trinidad,  21  pkgs.,  $726;  1  pkg.,  $736;  Vera  Cruz, 
16  pkgs.,  $384;  Valparaiso,  137  pkgs.,  $1,250. 

MAY  9. 

Acajutla,  1  pkg.,  $100;  Bombay,  2  pkgs.,  $110; 
Cardiff,  7  pkgs.,  $182;  Calcutta,  6  pkgs.,  $115; 
Colon,  23  pkgs.,  $111;  Havana,  1  pkg.,  $101; 
Havre,  8  pkgs.,  $300;  Kobe,  13  pkgs.,  $504;  Lon- 
don, 6  pkgs.,  $340;  46  pkgs.,  $1,420;  12  pkgs., 
$654;  12  pkgs..  $590;  Manila,  31  pkgs.,  $1,999; 
Melbourne,  188  pkgs.,  $5,801;  Paramaribo,  2  pkgs., 
$126;  Puerta  Cabello,  2  pkgs.,  $150;  Rio  de  Ja- 
neiro, 7  pkgs.,  $995;  St.  Johns,  8  pkgs.,  $100; 
Savanilla,  5  pkgs.,  $208;  Vera  Cruz,  117  pkgs., 
$4,986;  Yokohama,  11  pkgs,,  $400, 


LATEST  COPYRIGHT  DEVELOPMENT. 


Arthur  Steuart  of  the  American  Bar  Associa- 
tion Drafts  a  Number  of  Important  Sugges- 
tions for  Incorporation  in  the  Copyright  Bill. 


( Special  to  The  Talking  Machine  World, ) 

Washington,  D,  C,  May  9,  1908, 
Little  progress  has  been  made  in  the  copyright 
situation.  The  bill  has  not  been  reported  out  of 
the  Patents'  Committee  either  in  the  Senate  or 
House.  The  latest  development  is  embodied  in 
the  appended: 

Revised  Text  May  4,  1908 — Copybight  Bill — 

Music  Pbovisions. 
Reproduction  of  Copyright  Music  by  Mechanical 
Devices. 

The  following  suggestions  have  been  drafted 
by  Arthur  Steuart,  chairman  of  the  copyright 
committee  of  the  American  Bar  Association,  at 
the  request  of  a  member  of  the  House  Committee 
on  Patents: 

"Section  1. — Sub-sections  a  and  e  of  the  bill, 
H.  R.  243,  to  read:  That  the  copyright  secured 
by  this  act  shall  include  the  exclusive  right  "(a) 
To  print,  reprint,  publish,  copy  and  vend  the 
copyrighted  work;  ****** 

"(e)  To  perform  the  copyrighted  work  pub- 
licly for  profit  if  it  be  a  musical  composition  on 
which  such  right  of  public  performance  for 
profit  has  been  reserved,  as  provided  in  section 
20  of  this  act,  and  for  the  purpose  of  public 
performance  for  profit,  and  for  the  purposes  set 
forth  in  sub-section  a  hereof,  to  make  any  ar- 
rangement or  setting  of  it  or  of  the  melody  of 
it  in  any  system  of  notation  or  any  form  of  rec- 
ord in  which  the  thought  of  an  author  may  be 
recorded  and  from  which  it  may  be  read  or  re- 
produced. Provided,  that  the  provisions  of  this 
act  so  far  as  they  secure  copyright  covering  the 
parts  of  instruments  serving  to  reproduce  me- 
chanically the  musical  work  shall  include  only 
compositions  published  and  copyrighted  after  the 
passage  of  this  act;  and  provided  further,  that 
whenever  the  owner  of  a  musical  copyright  has 
used  or  permitted  the  use  of  the  copyrighted 
work  upon  the  parts  of  instruments  serving  to 
reproduce  mechanically  the  musical  work,  any 
other  person  may  make  similar  use  of  the  copy- 
righted work  upon  the  payment  to  the  copyright 
proprietor  of  a  royalty  equal  to  — •  per  centum  of 
the  gross  sum  which  may  be  received  by  such 
person  for  such  manufacture,  use  or  sale,  and 
iti  all  cases  the  highest  price  in  a  series  of  trans- 
actions shall  be  adopted. 

"Section  4  to  read  as  follows:  Section  4.  That 
the  works  for  which  copyright  may  be  secured 
under  this  act  shall  include  all  the  writings  of 
an  author,  including  in  the  term  'writings'  all 
I'orms  of  record  in  which  the  lliought  of  an 
author  may  be  recorded  and  from  which  it  may^ 
1)0  read  or  reproduced. 

"That  subject  to  the  limitations  and  conditions 
of  this  act.  copyright  secured  hereunder  shall  be 
entitled  to  all  Ihe  rights  and  remedies  which 
would  be  accorded  to  any  other  species  of  prop- 
erty at  common  law." 

The  following  to  be  added  to  section  28  of  the 
bill.  II,  U,  243,  as  section  27  (e): 


OFFICERS 

or  THS 

Talking  Machine  Jobbers' 
National  Association 

190T-08. 


President,  James  F,  Bowers, 

Lyon  &  Healy,  Chicago,  111. 
Vice-President,  W,  D,  Andrews, 

Buffalo,  N.  Y, 

Treasurer,  Louis  Buehn, 

Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 
Secretary,  Perry  B.  Whitsit, 

Perry  B.  Whitsit  Co.,  Columbus,  O. 


EXECUTIVE  COMMITTEE: 
Lawrence  McGreal,  Milwaukee,  Wis. ; 
C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York,  N.  Y.;  C.  W.  Hickok,  Whit- 
ney &  Currier  Co.,  Toledo,  O. ;  W.  E. 
Henry,  Powers  &  Henry  Co.,  Pittsburg, 
Pa,;  Edward  H.  Uhl,  R,  Wurlitzer  Co., 
Chicago,  III, 

Every  Talking  Machine  Jobber  in  Uie  United  Stales 
Should  Join  This  Association. 


THE  TALKING  MACHINE  WORLD. 


33 


"Sec.  27  (e). — Whenever  the  owner  of  a  mu- 
sical copyright  has  used  or  permitted  the  use  of 
the  copyrighted  work  upon  the  parts  of  musical 
instruments  serving  to  reproduce  mechanically 
the  musical  work,  then  in  case  of  infringement  of 
such  copyright  by  the  unauthorized  manufacture 
use  or  sale  of  interchangeable  parts  such  as 
discs,  rolls,  bands  or  cylinders  for  use  in  me- 
chanical music-producing  machines  adapted  to 
reproduce  the  copyright  music,  no  criminal  action 
shall  be  brought,  and  in  a  civil  action  no  injunc- 
tion shall  be  granted,  but  the  plaintiff  shall  be 
entitled  to  recover  in  lieu  of  profits  and  dam- 
ages a  royalty  as  provided  in  section  1,  sub- 
section e  of  this  act." 

The  foregoing,  as  stated,  is  simply  a  suggestion 
and  may  never  be  incorporated  in  the  bill.  So 
far  as  a  royalty  provision  is  concerned,  it  is  now 
held  by  leading  lawyers  that  it  is  both  legal  and 
constitutional.  The  amendments  above  in  no 
wise  prevent  the  formation  of  a  monopoly  so- 
called,  and  therefore  the  perforated  roll  and 
talking  machine  manufacturers  will  strongly  op- 
pose their  adoption.  Copies  of  the  amendments 
were  sent  John  J.  O'Connell,  of  O'Connell  &  Bul- 
lowa,  counsel  for  the  copyright  committee  of 
the  National  Piano  Manufacturers'  Association, 
and  about  twenty  player-piano  manufacturers; 
Nathan  Burkan,  counsel  for  the  Music  Publish- 
ers' Association  of  the  United  States;  Paul  H. 
Cromelin,  president  of  the  American  Musical 
Copyright  League  and  vice-president  of  the 
Columbia  Phonograph  Co.,  General,  each  of  whom 
are  supposed  to  represent  distinct  interests  and 
are  so  scheduled  by  the  Copyright  Ofiice.  Reg- 
ister of  Copyrights  Thorvald  Solberg,  when  asked 
for  an  explanation  of  these  amendments  declined 
to  express  an  opinion. 


PREPARE  NOW  FOR  ATLANTIC  CITY. 

Hotel  Chalfonte  Has  Been  Selected  as  Head- 
quarters by  Committee  of  Arrangements — 
Special  Rates  Have  Been  Obtained  and  the 
Trade  Should  Take  Advantage  of  This  Op- 
portunity to  Visit  This  Famous  Resort. 


The  Shaw-Wells  Co.,  a  well-known  business 
concern  in  Spokane,  Wash.,  have  just  made  con- 
tracts for  handling  both  the  Edison  and  Victor 
machines.  They  intend  to  give  them  a  fine 
showing  and  develop  a  good  trade  in  their  lo- 
cality. 


The  committee  of  arrangements  in  charge  of 
the  details  of  the  convention  of  the  National  As- 
sociation of  Talking  Machine  Jobbers  have  been 
very  busy  lately  preparing  for  what  they  con- 
sider will  be  the  largest  convention  of  jobbers 
that  has  even  been  held.  The  gentlemen  of  this 
committee  are  J.  Newcomb  Blackman,  proprietor 
of  the  Blackman  Talking  Machine  Co.,  New  York 
City;  C.  V.  Henkel,  president  Douglas  Phono- 
graph Co.,  New  York  City,  and  Louis  Buehn,  of 
Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 

In  giving  The  World  the  details,  J.  Newcomb 
Blackman,  chairman  of  the  above  committee, 
says:  "After  careful  consideration  the  Hotel 
Chalfonte  has  been  selected  as  headquarters.  This 
is  by  reputation  one  of  the  leading  hotels  in  At- 
lantic City,  and  the  accommodations  they  have 
offered  are  very  satisfactory.  A  large  room  has 
been  placed  at  the  disposal  of  the  members  as  a 
meeting  room,  as  well  as  another  room  for  the 
accommodation  of  committees.  A  material  re- 
duction in  the  hotel  rates  has  also  been  given. 
This  hotel  is  run  entirely  on  the  American  plan. 

"It  is  not  the  purpose  of  our  committee  to  make 
arrangements  for  members^  as  we,  of  course,  ex- 
pect them  to  write  direct;  but  it  is  suggested  that 
in  order  to  get  the  benefit  of  reduced  rates,  either 
members  of  the  association  or  representatives  of 
manufacturers  will  mention  that  they  are  to  at- 
tend the  convention  as  a  delegate  and  therefore 
ask  accommodations  based  on  special  rates  of- 
fered the  association.  Any  members  who  desire 
to  stay  a  week  or  two  and  would  prefer  accommo- 
dations in  some  other  hotel  will  receive  sugges- 
tions by  addressing  me,  as  chairman  of  this  com- 
mittee. 

"I  do  not  think  a  better  opportunity  could  be 


offered  to  jobbers  and  members  of  the  trade  in 
general  to  take  a  pleasant  vacation  and  at  the 
same  time  attend  an  important  convention.  In 
selecting  the  days — July  C  and  7 — it  was  with  the 
idea  that  most  everybody  would  arrive  on  the 
3d  or  early  on  the  morning  of  the  4th,  thus  get- 
ting the  benefit  of  Saturday,  the  4th,  and  Sun- 
day, the  5th,  without  taking  two  days  from  busi- 
ness. The  other  two  days,  which  are  to  be  meet- 
ing days,  would  give  four  days,  even  though  no 
further  time  could  be  spent  there. 

"I  have  already  received  considerable  response 
from  post  cards  which  we  have  sent  out,  indicat- 
ing that  a  large  number  of  jobbers  will  arrive  on 
Friday,  the  3d,  and  spend  a  week  or  two. 

"It  is  quite  likely  that  most  every  jobber  will 
take  some  vacation  himself  and  provide  one  for 
the  family,  and  with  this  idea  in  view,  our  com- 
mittee urge  Atlantic  City  as  first  choice.  It  is  a 
short  run  from  the  factory  of  the  Victor  Co.  at 
Camden,  and  not  very  far  from  the  Edison  fac- 
tory at  Orange,  or  their  office  in  New  York.  Job- 
bers will  find  plenty  of  opportunity  to  make  use 
of  their  trip  for  business  visits  while  the  family 
are  enjoying  the  pleasures  of  the  seashore.  It  is 
very  likely  that  the  leading  manufacturers  of 
talking  machines  and  supplies  will  be  well  rep- 
resented, and  it  will  be  a  very  good  opportunity 
to  bring  jobber  and  manufacturer  together  on 
anything,  such  as  new  goods,  improvements  and 
plans  for  the  fall  business. 

"We  also  suggest  that  any  dealers  who  would 
like  to  make  this  trip  should  take  advantage  of 
the  reduced  hotel  rates  and  railroad  fare,  which 
we  would  be  very  glad  to  offer  them.  The  second 
day's  session  being  to  a  very  large  extent  an 
open  one,  it  may  be  that  some  of  the  live  dealers 
would  like  an  opportunity  to  bring  up  subjects 
from  the  dealers'  standpoint.  We  do  not  propose 
to  give  anybody  an  excuse  to  say  that  they  could 
not  attend  because  they  did  not  have  information 
sufficiently  in  advance.  A  letter  addressed  to  any 
member  of  our  committee  will  receive  prompt 
attention,  for  we  propose  to  make  this  conven- 
tion a  record  breaker  in  attendance.   Members  of 


IN  BRASS  AND  COPPER,  BRASS 
AND  OXIDIZED 


The  ECHO-TONE  Horn 


(PATENTS  PENDING) 


Last  month  we  made  STRONG 
CLAIMS  for  THE  ECHO-TONE. 

Many  investigated  and  found  WE 
TOLD  the  TRUTH. 


"  Sweet 

AND 

Clear 


AS 


An  Echo" 


MENDING  THE  TIMES 

Something  to  attract  attention  to  your  window  is  a  step  in  the  right  direction.  Take  a  tip  from  the  owner  of  one  of 
New  York's  finest  stores,  who  says  that  our  samples  attract  more  attention  than  a  $1,000  display.  Put  Echo-Tones  in 
your  windows.    Excited  interest  provides  the  opportunity  to  do  business. 

You  may  ask,  "Can  customers  be  interested?"  We  answer  emphatically  "Yes."  One  dealer  was  sent  a  sample  on 
April  17th.  He  has  sold  ten  horns  in  less  than  a  month  at  a  net  profit  of  $38.40.  He  recognized  that  here  was  some- 
thing salable — something  to  talk  about — and  got  busy. 

The  true  tones  of  the  Echo-Tone,  its  intelligently  adjusted  range,  its  amplifying  qualities,  its  convenient  size,  its  dis- 
tinctive beauty,  its  novelty,  its  attractive  prices — all  these  strong  talking  points  make  it  easy  to  interest  owners  of  talking 
machines.    And  every  horn  sold  sells  others. 


THE  ECHO-TONE  CAN   BE  APPLIED  TO  CYLINDER  AS  WELL  AS  DISC  MACHINES 


For  Literature  and  information  apply  to  your  jobber  or  give  us  his  name  and  we  will  have  him  post  you 


The  J.  E.  PREY  MANUFACTURING  COMPANY, 


118-120  Park  Avenue, 
BROOKLYN,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


34 


the  association  should  come  prepared  to  give 
their  ideas  on  any  subject  they  would  like  con- 
sidered. 

"As  I  am  also  chairman  of  the  committee  on 
resolutions,  I  would  be  pleased  to  receive  letters 
on  any  subject  that  members  would  like  to  have 
introduced  by  this  committee,  and  this  will  give 
an  opportunity  to  any  member  who  cannot  at- 
tend the  convention  to  have  a  voice  in  any  mat 
ter  that  interests  him.  It  is  the  intention  of  the 
committee  on  arrangements  to  have  everybody 
interested  in  the  convention  feel  at  liberty  to 
write  for  information,  and  we  therefore  extend 
■this  invitation  to  manufacturers,  jobbers  or  deal 
ers  in  order  that  everybody  will  be  given  an  op- 
portunity to  arrange  attendance." 

It  will  be  understood  from  Mr.  Blackman's  re- 
marks that  the  committee  proposes  to  do  their 
work  in  a  manner  that  should  bring  results,  and 
if  they  will  receive  the  support  that  they  deserve. 
Atlantic  City  will  certainly  hear  from  the  talking 
machine  industry. 

While  the  Traffic  Association  have  not  yet  com- 
mitted themselves  regarding  the  application  for 
reduced  railroad  rates,  it  is  likelj'  that  they  will 
grant  the  same  and  take  action  at  their  next 
meeting,  which  will  be  held  in  the  near  future. 
A  circular  letter  will  be  addressed  to  members  of 
the  association  and  the  jobbing  trade  in  general, 
giving  such  details  as  are  considered  necessary, 
and  in  any  cases  where  the  jobber  receives  this 
letter  and  is  not  a  member,  it  should  be  a  notice 
for  him  to  immediately  send  in  his  application 
for  membership. 

It  may  be  that  some  of  the  jobbers  do  not  un- 
derstand the  benefits  of  membership,  and  it  is 
therefore  well  to  explain  that  one  of  the  most 
important  features  is  the  system  of  credit  re- 
ports, which  are  very  valuable  to  jobbers  who 
have  outstanding  accounts.  For  example,  one 
case  may  "be  mentioned  where  an  account, 
amounting  to  over  |100,  had  been  charged  to 
profit  and  loss  about  two  years,  and  through  the 
system  of  credit  information  he  learned  that  an- 
other member  had  succeeded  in  finding  the 
debtor  and  obtaining  a  settlement.  This  resulted 
in  the  second  jobber  getting  busy,  with  the  re- 
sult that  he  made  a  settlement  of  $50,  which 
therefore  went  to  the  credit  of  profit  and  loss. 
This  is  only  one  of  many  cases,  and  this  feature 
of  membership  alone  is  worth  several  times  the 
annual  dues,  which  are  but  $15. 

It  is  very  much  easier  for  manufacturers  and 
jobbers  to  get  together  on  any  subject  if  the 
former  can  feel  that  the  National  Association 
includes  practically  every  jobber.  Various  single 
ideas  are  brought  into  one  perfected  thought,  and 
improvements  result.  Many  changes  and  desira- 
ble improvements  that  have  been  made  by  the 
leading  manufacturers  were  the  result  of  sugges- 
tions made  through  the  association.  It  will 
therefore  be  understood  that  every  new  member 
adds  to  the  strength  and  improvement  of  the 
organization.  The  dealer  is  also  benefited,  for 
if  he  has  any  subject  that  he  would  like  taken 
up  he  can  ask  his  jobber  to  do  so  through  the 
association,  or  probably  a  letter  on  the  subject 
addressed  to  the  secretary  would  receive  atten- 
tion. 

Everyone  interested  in  the  advancement  and 
improvement  of  the  talking  machine  industry 
should  support  the  National  Association  of  Talk- 
ing Machine  Jobbers,  for  it  is  generally  conceded 
that  they  are  working  in  a  good  cause.  There 
should  be  fully  40  or  50  new  members  before  the 
convention,  and  if  the  reader  is  not  a  member  it 
is  hoped  that  he  will  send  in  his  application  to 
the  secretary.  Perry  B.  Whitsit,  213  South  High 
street,  Columbus,  O. 


ARKANSAS  DEALERS  TO  MEET. 

The  Hollenberg  Music  Co.,  of  Little  Rock,  have 
sent  out  invitations  to  talking  machine  men  in 
Arkansas,  asking  them  to  attend  "the  first  an- 
nual convention  of  graphophone,  phonograph  ami 
talki  ng  machine  dealers"  at  Hollenberg  Hall  in 
that  city,  on  May  21,  19ns.  There  will  be  two 
sessions  during  the  day,  to  be  followed  in  the 
evening  by  a  banquet  at  the  Hotel  Marion. 


7 


^  Do  ycu  like  this  issue  of  the 
World? 

^  Is  it  not  worth  something  to 
you  in  your  business  ? 

^  Do  you  receive  it  regularly  ? 

^  n  not,  why  not  ? 

^  The  lauh  IS  your  own,  lor 
weve  done  our  part  in  sup- 
plying you  with  a  sample  copy. 

^  Subscribe  lor  it. 

^  That  s  the  only  way  to  get  it. 

^  It  is  worth  ten  times  the  annual 
cost  to  you,  whether  your  store 
is  in  Houston,  Hong  Kong  or 
Hindoostan.  We  have  sub- 
scribers in  all  these  places,  and 
they  say  "Yes.' 

^  Be  progressive  and  read  the 
World.  Your  competitor  takes 
it  and  he  knows  its  value. 

^  It  costs  one  dollar  yearly  in 
the  United  States  and  Mexico ; 
all  other  countries,  one  dol- 
lar  and  twenty-hve  cents. 

^  Dont  delay  sending  in  your 
order;  not  soon,  but  NOW! 
We  can  handle  anything  in 
checks,  postal  orders,  stamps, 
and  cash,  at  your  risk. 


THE 

Talking  Machine  World 

SUBSCRIPTION  DEPARTMENT 

1  Madison  Avenue,  New  York 


MEXICANS  CAUSE  TROUBLE. 


Suit  Brought  AgainsL  Representatives  of  Ameri- 
can Talking  IVlachine  Companies  for  Infringe 
ment  of  Laws  Bearing  on  Musical  Reproduc 
tion — Interesting  Chat  With  E.  N.  Burns. 


On  the  7th  inst.,  aboard  the  "Antilles,"  of  the 
Morgan  line,  Edward  N.  -Burns,  manager  of  the 
export  department  of  the  Columbia  Phonograph 
Co..  general,  returned  from  a  visit  to  Mexico, 
where  he  had  been  for  a  month.  Chatting  about 
his  journey  with  The  World  the  following  day, 
he  said:  "I  found  conditions  in  Mexico  very  sat- 
isfactory in  SD  far  as  the  graphophone  business 
is  concerned.  Financial  affairs  are  somewhat 
akin  to  our  own  at  the  present  time,  and  pos- 
sibly more  through  sympathy  than  anything  else. 
One  of  my  purposes  in  going  to  Mexico  was  to 
look  after  a  suit  brought  against  the  Espinoza 
Co.,  our  former  repiesentatives  in  the  republic, 
for  alleged  infringement  of  the  Mexican  copy- 
right law. 

"In  fact  suits  making  the  same  charge  have 
been  brought  by  several  composers  against  the 
Mexican  National  Phonograph  Co.,  the  National 
Phonograph  Co.  and  the  agents  of  the  Victor 
Talking  Machine  Co.  The  latter  case  has  been 
decided  adversely  to  the  American  interests  in 
the  lower  courts,  the  other  cases  are  still  pend- 
ing. In  the  case  of  the  Espinosa  Co.,  which  is 
the  Columbia  Phonograph  Co.  suits,  criminal 
proceedings  have  been  taken  in  addition  to  the 
civil  suit ;  claim  being  made  that  tie  records  are 
fraudulent  articles  and  the  vendore  of  them 
should  be  treated  in  the  same  manner  as  the 
vendor  of  a  forged  note. 

One  company  had  a  Mexican  composer  record 
some  of  his  pieces  by  his  band,  but  they  failed  to 
make  an  agreement  except  for  his  services  as  a 
musician,  whereupon  he  sued  for  the  royalty. 
The  Mexican  law  is  not  nearly  as  broad  as  our 
existing  acts,  and  they  pertain  specifically  to  re- 
production by  the  graphic  arts.  :My  impression 
is  that  the  w-hole  proceeding  is  backed  by  Euro- 
pean companies  who  control  the  rights  in  Mexico 
for  certain  music,  and  it  is  believed  that  if  they 
can  establish  or  enforce  this  exaction  of  royalties 
for  Mexican  works,  they  will  follow  up  with 
their  own  proposition. 

"Yes,  I  had  the  pleasure  of  meeting  Walter 
Stevens,  of  the  National  Phonograph  Co.  Cer- 
tain phases  of  the  copyright  situation,  in  my 
judgment,  were  of  so  important  a  nature  that  I 
deemed  they  called  for  mediation  on  tlie  part 
of  the  United  States  Ambassador.  Therefore  I 
requested  Mr.  Stevens  to  join  me  in  a  represen- 
tation to  that  official,  but  finding  he  could  not 
arrange  for  it  on  account  of  illness.  I  went  be^ 
fore  the  Ambassador  myself.  It  is  really  a  crit- 
ical condition  for  the  interests  of  all  manufac- 
turers of  American  talking  machines  doing  busi- 
ness in  that  country. 

■'Business  here,  I  understan^^  is  none  too  good. 
Is  that  so?  In  the  export  trade  it  is  just  the 
opposite  and  is  improving  without  let  or  hin- 
drance. On  my  return  I  found  one  order  for  a 
thousand  machines,  and  three  more  for  fifty 
thousand  records.  That  looks  pretty  fair.  I  also 
heard  The  Talking  Machine  World  spoken  of 
everywhere  in  the  highest  terms  of  praise.  It 
stands  at  the  head  of  the  list  of  publications  of 
this  kind  the  world  over,  and  no  one  gainsays 
this  richly  deserved  tribute." 


MAX  lANDAY  ON  THE  ROAD. 


Max  Landay,  of  the  Talking  Machine  Supply 
Co.,  who  was  away  all  last  week,  returning  on 
the  11th,  writing  The  World  from  Buffalo,  N.  Y., 
on  May  S  says;  "I  have  been  away  from  New 
York  all  week  doing  some  road  work  for  the 
Talking  Machine  Supply  Co.  It  was  good  news 
that  I  received  all  the  way  up  New  York  State. 
Most  of  the  jobbers  that  I  called  on  reported 
business  as  picking  up.  and  one  jobber  in  Roches- 
ter, the  Talking  Machine  Co.,  reported  business 
excellent.  That  is  gratifying.  Business  is  good 
with  me,  and  I  closed  quite  a  few  orders." 


THE  TALKING  MACHINE  WORLD. 


35 


RECEIVER  FOR  MULTIPHQNE  CO. 

Appointed  on  Bankruptcy  Petition  by  Creditors 
— Validity  of  a  $100,000  Chattel  Mortgage 
to  Carnegie  Trust  Co.  Employee  Disputed, 


Against  the  Multiplione  Co.,  manufacturers  c£ 
musical  slot  machines,  automatic  phonographs, 
etc.,  with  offices  at  No.  141  Broadway,  a  petition 
in  bankruptcy  has  been  filed  by  Peter  Zucker,  at- 
torney for  these  creditors:  Isaac  Thorman,  $900; 
Vandyck,  Churchill  &  Co.,  $200,  and  Jacob  Weiss, 
fJlSS,  on  an  assigned  claim  of  Albers  Brothers. 

Judge  Hough  appointed  Jesse  Watson  receiver, 
under  bond  of  $3,000,  on  application  of  Isaac 
Thorman,  who  stated  on  information  and  belief 
that  the  assets  of  the  company  have  been  wasted 
by  its  Glficers;  that  more  than  $120,000  of  the  as- 
.sets  have  been  expended  and  no  record  whatso- 
ever appears  on  the  boolvs  of  the  company  as  to 
the  disposition  of  this  sum;  that  on  November 
2,  190V,  it  gave  to  Paul  H.  Sheridan,  as  trustee,  a 
chattel  mortgage  of  $100,000,  covering  chattels  of 
the  company,  which  was  not  recorded  until  March 
21,  190S ;  that  he  believes  this  chattel  mortgage  is 
fraudulent  and  void  as  to  the  creditors  of  the 
company. 

Mr.  Zucker  said  that  Mr.  Sheridan,  to  whom 
the  chattel  mortgage  was  given,  is  a  clerk  in 
the  Carnegie  Trust  Co.,  and  it  was  very  singular 
that  it  was  not  recorded  until  more  than  four 
months  after  it  was  executed.  He  could  give  no 
accurate  figures  as  to  the  assets  and  liabilities  of 
the  company,  but  he  understood  that  the  liabili- 
ties exceeded  $100,000  and  the  assets  $25,000.  The 
company  was  incorporated  May  4,  1906,  with  a 
capital  stock  of  $1,000,  which  was  increased  on 
February  1,  190S,  to  $100,000.  William  H. 
Pritchard  was  president  and  Wilbur  C.  Brown 
treasurer. 


P.  S.  Rumpel,  formerly  with  the  Humphrey 
Bookcase  Co.,  has  joined  the  forces  of  the  Cadil- 
lac Cabinet  Co.,  Detroit,  Mich. 


MANAGER  WANTED. 

Manager  wanted  for  Edison  and  Victor  job- 
bing business.  State  experience,  complete  refer- 
ences, and  salary  expected.*  Address  "Jobber," 
care  Talking  Machine  World,  1  Madisoa  avenue. 
New  York. 

Wanted. — A  co-partner  in  phonograph,  sheet 
music  and  small  goods  business  in  well  estab- 
lished piano  store  in  live  Western  town.  Party 
would  need  enough  capital  to  increase  stock 
some.  Pine  opportunity  to  get  into  nice,  clean, 
profitable  business.  Apply  "Ruhtra,"  care  this 
paper. 

s/aJE^ivfEN^^iS^^ 

Wanted. — Two  good  traveling  salesmen  who 
have  a  thorough  knowledge  of  the  talking  ma- 
chine business;  communications  v/ill  be  treated 
in  confidence;  .excellent  opportunity  for  right 
men.  Address  A.  B.  C,  care  The  Talking  Ma- 
chine World,  1  Madison  avenue,  New  York  City. 

~BARcXiNnifTRic^1RDSr 

One  lot  of  about  1,250  American  10-inch  brand 
new  records,  consisting  of  Hebrew,  Italian  and 
Spanish  selections,  never  been  played.  Will  sell 
at  12  cents  each  for  the  lot,  if  taken  at  once. 
Address  Room  314,  No.  6  Madison  street,  Chi- 
cago. 

MR.  DEALER  t 

If  you  are  overstocked  in  Edisons 
Gold  Moulded  Records  I  will  buy  any 
quantity  ;  also  Cabinets  and  Machines. 
Send  your  list.  All  deals  strictly  con- 
fidential. 

W.  W.  SCOTT 

239  BroaLdwaLV  NEW  YORK 


liV.FORTANT  GERMAN  DECISION 

Handed  Down  in  the  Suit  of  International  Talk- 
ing Machine  Co.,  of  Berlin,  Against  German 
Gramophone  Cd.,  Ltd.,  to  Prevent  Reproduc- 
tion of  Certain  Copyrighted  Music. 


(Special  to  The  Talking  Machine  Woild.) 

Berlin,  Germany,  Apiil  28,  1908. 
In  a  suit  brought  by  the  International  Talking 
Machine  Co.,  of  Berlin,  against  the  German 
Gramophone  Co.,  Ltd.,  of  the  same  place,  to  re- 
strain the  defendknts  from  reproducing  certain 
copyright  music  controlled  by  the  complainants, 
the  court  decided  "that  the  action  of  the  plain- 
tiffs is  non-suited,  and  that  they  are  condemned 
to  bear  the  costs  of  the  process."  The  opinion 
was  handed  down  by  the  Civil  Chamber  of  the 
Royal  District  Court,  No.  1  of  Berlin,  on  Febru- 
ary 2o,  1908.  It  is  a  long  and  diffuse  document, 
in  which  a  parallel  is  drawn  between  the  repro- 
duction of  music  by  talking  machines  and  the 
piano  player,  the  Pianola  and  Mignon  being  spe- 
cifically cited  as  distinctive  examples  of  the 
latter. 

The  complainants  charge  an  infringement  of 
the  law  of  June  19,  1901,  and  demand  that  the 
defendants  (1)  be  fined  and  enjoined  from  re- 
producing the  following  musical  works  on  which 
they  hold  reproducing  rights:  "Die  lustige  Wittwe" 
("Merry  Widow"),  "Hansel  and  Gretel,"  "Meister- 
singer,"  "Rastebinder,"  "Landstreicher,"  "Ober- 
steiger,"  "Schwalbennest  duet,"  "Vogelhandler," 
"Rheingold,"  "Walkure,"  "Bruder  Straudinger," 
and  "Versailler  Festmarsch";  (2)-  that  a  prelim- 
inary injunction  be  issued  and  a  suitable  bond  be 
required  on  the  part  of  the  defendants. 

The  court  holds  that  the  delivery  of  a  mu- 
sical composition  by  the  Pianola  cannot  be  dis- 
tinguished, from  the  original  when  'performed 
by  a  technically  expert  player,  excepting  per- 
haps by  connoisseurs  of  the  greatest  skill,  and 
therefore  the  use  of  copyright  music  is  an  lu- 
fi  ingement.  It  is  different  with  the  talking  ma- 
chine records,  as  the  sounds  are  reproduced  in 
a  purely  mechanical  manner,  dependent  on  no 
human  assistance  or  auxiliary  musical  knowledge 
as  in  the  piano  player,  no  matter  how  perfect  the 
voice  of  the  singer  may  be  rendered  by  the  record. 
Hence  the  talking  machine  is  exempt  from  copy- 
right limitations. 

THE  ECHO-TONE  HORN  IN  DEMAND. 


The  new  departure  in  amplifying  horns,  which 
was  announced  to  the  trade  in  last  month's 
World,  has,  we  learn,  caused  a  decided  sensation. 
The  demand  for  the  Echo-Tone  has  been  so  active 
that  the  manufacturers  have  had  to  increase  their 
factory  force.  In  view  of  the  fact  that  the  manu- 
facturers spent  large  sums  of  money  in  perfect- 
ing this  horn  before  its  introduction,  it  is  pleas- 
ing to  note  that  the  efforts  of  the  Frey  Mfg.  Co. 
are  meeting  with  such  recognition.  It  is  not  sur- 
prising that  the  Echo-Tone  appeals  strongly  to 
t'ne  consumer;  its  appearance  is  attractive;  its 
.  ize  convenient,  and  its  tone  effects  mellow  and 
beautiful.  Indeed,  its  advantages  are  summed 
up  correctly  by  that  frank  critic,  Alan  Dale,  who 
says  that  the  Echo-Tone  is  a  winner.  Prominent 
jcbbers  from  Maine  to  Hawaii  have  taken  a  live 
interest  in  the  horn  and  are  keeping  the  Frey 
Co.  busy.  Dealers  who  have  not  yet  investigated 
the  Echo-Tone  should  do  so  at  once.  They  will 
find  the  J.  F.  Frey  Mfg.  Co.,  of  Brooklyn,  most 
1  rompt  and  courteous  in  giving  all  information 
1  equired. 

DOLBEER  OFF  TO  THE  COAST. 

F.  K.  Dolbeer,  manager  of  sales  for  the  Na- 
tional Phonograph  Co.,  left  Sunday  night  (May 
10)  on  an  extended  business  trip  west.  His  first 
stop  was  Chicago.  Leaving  there  Tuesday  night, 
he  will  proceed  gradually  to  the  Pacific  coast, 
visiting  all  Edison  jobbers  in  the  West  and 
Northwest.  Mr.  Dolbeer  is  a  member  of  the 
Executive  Board  of  New  York  Credit  Men,  and 
on  his  return  trip,  expects  to  make  Denver,  Col., 
in  time  for  the  annual  convention  of  the  Na- 
tional Association  of  Credit  Men,  which  will  be 
held  at  that  city  June  23  to  2G. 


JACK  LONDON  A^  THE  VICTOR. 

The    Great    Novelist  a  Great  Admirer  of  the 
Victor  Talking  Machine. 


Jack  London,  novelist  and  magazine  writer, 
and  a  lover  of  everything  that  speaks  of  nature 
and  the  lealities  of  life,  is  a  great  admirer  of 
the  Victor  talking  machine,  which  he  always 
carries  with  him  on  his  various  rambles  and 
tours.  At  the  present  time  Mr.  London,  accom- 
panied by  his  wife,  is  sailing  around  the  world 
in  a  small  schooner  called  the  "Snark,"  and  con- 
spicuous in  its  equipment  is  the  Victor. 

The  Victor  Co.  have  recently .  received  a  most 
interesting  letter  from  Mrs.  London-  in  which  she 
speaks  in  the  most  enthusiastic  manner  of  the 
Victor,  which  she  describes  as  "a  joy,"  and  adds: 
"We  simply  revel  in  it,  and  keep  it  going  from 
early  morn  until  late  at  night — with  a  rest  now 
and  then,  of  course,"  etc. 


RECORDS  OF  NETHERSOIE  PLAYS. 


Olga  Nethersole,  the  well-known  English 
actress,  who  has  proven  so  successful  in  emo- 
tional parts,  recently  found  a  practical  use  for 
the  phonograph  when  she  had  Edison  records 
made  of  all  her  plays,  including  such  productions 
as  "Carmen,"  "Sapho"  and  "The  Awakening," 
her  voice  being  faithfully  reproduced  in  every 
instance.  The  records  were  sealed  and  placed 
in  the  vaults  of  a  New  York  safe  deposit  com- 
pany. 

Miss  Nethei-sole  had  the  records  made  with  the 
object  of  enabling  future  stars  to  judge  the 
value  of  their  work  and  hers  by  actual  compari- 
son instead  of  suffering  like  the  players  of  to- 
day in  having  their  acting  compared  with  mere 
memories  of  triumphs  of  bygone  stars.  Booth 
and  the  rest. 


HERZOG'S  SYSTEM  OF  RECORD  FILING. 


Th.e  announcement  of  the  Herzog  Art  Furni- 
ture Co.,  which  appears  elsewhere  in  this  issue 
of  The  World,  is  worthy  of  careful  perusal.  In 
addition  to  their  models  of  CycloPhones  which, 
by  the  way,  have  commanded  a  great  deal  of  in- 
terest in  the  trade,  they  are  showing  a  new  and 
important  system  of  record  filing.  The  modus 
operandi  is  very  simple.  Each  file  holds  six  rec- 
ords. The  drawer  on  the  side  of  the  cabinet 
holds  one  file,  including  the  records,  and  is  con- 
venient to  be  used  when  playing  the  machine. 
Each  file  is  numbered,  and  an  index  label  on  the 
outside  of  the  file  shows  at  one  glance  the  con- 
tents of  each  file. 

By  classifying  the  records  in  each  file,  it  is 
very  easy  to  make  the  selection  from  the  printed 
index  which  hangs  on  the  door  of  each  Herzog 
cabinet,  which  is  another  new  copyrighted  idea, 
and  will  be  described  in  the  next  month's  issue. 

The  Herzog  Art  Furniture  Co.  seem  to  make 
every  effort  to  construct  their  cabinets  in  such  a 
way  as  to  be  a  comfort  for  the  actual  user,  and 
their  cabinets  will  be  equipped  with  their  new 
filing  system  on  application  if  so  desired. 


WURLITZER'S  DISPLAY  OF  HORNS. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati,  0.,  May  9,  1908. 
In  honor  of  the  May  Festival  in  Music  Hall, 
the  Wurlitzer  house  was  beautifully  decorated 
with  flowers  and  plants  this  week.  Mme.  Gadski 
was  a  visitor  to-day,  and  consented  to  be  photo- 
graphed listening  to  a  Victor  Victrola.  Wur- 
litzers  are  showing  something  new  and  unique  in 
imported  talking  machine  horns.  These  are  made 
of  pottery  and  designed  in  the  most  attractive 
forms.  These  are  placed  on  top  of  an  outfit,  the 
sound  proceeding  up  through  the  horn.  One  of 
th?se  attracted  a  great  deal  of  attention,  being  a 
combination  of  horn  and  aquarium  in  which  a 
dozen  gold  fish  were  at  play. 


Max  Landay,  of  Landay  Bros.,  New  York,  was 
at  the  factory  of  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  last  week. 


36 


THE  TALKING  MACHINE  WORLD. 


BIG  MONEY  AN] 

The  prestige  and  profit  in  the  higher 
priced  Columbia  Graphophones  (es- 
pecially the  Symphony  Grand)  and  in 
classic  and  operatic  records,  is  being 
demonstrated  by  hundreds  of  dealers 
every  day. 


The  trend  of  trade  right  now  is  unmistakable: 

The  Columbia  Graphophone  has  won  its  way  well  past  the  'novelty" 
stage — and  is  fast  coming  into  its  own  as  the  one  musical  instrument  that 
is  best  ■worth  while. 

The  higher-cost  types  are  getting  a  stronger  hold  every  week,  and  progres- 
sive dealers  are  building  for  the  future  with  this  idea  in  mind. 

Our  files  of  new  orders  for  the  Symphony  Grand  Columbia  Grai)hophone 
are  enough  evidence  to  us — and  the  proportion  of  re-orders  tells  the  same 
story. 

The  dealer  who  gets  known  by  his  high-grade  goods  will  cash  in  a  good 
deal  more  than  his  share  of  the  rest  of  the  business  of  his  town  every  time. 
Those  stores  that  command  the  operatic  record  business  are  pretty  certain 
to  have  a  standing  that  brings  in  the  popular  record  business  also. 


There  is  a  heap  of  satisfaction  in  selling  the  Symphony  Grand  Columbia 
Graphophone.  The  owner  is  so  proud  of  it  that  he  does  a  good  share  of 
your  advertising  for  you,  and  if  he  has  musical  taste  enough  (as  he  usually 
has)  to  be  well  equipped  with  the  matchless  Fonotipia  Series  of  Columbia 
Grand  Opera  Records,  you've  gotten  one  good  customer  who  is  worth  a  dozen 
small  casual  buyers. 

This  doesn't  mean  that  popular  music  is  being  supplanted  in  the  record 
business.  Not  by  a  long  shot.  It  means  that  you  are  dealing  xmtli  a  new 
customer — doing  business  that  never  came  near  you  before — business  of  the 
sort  that  the  piano-player  has  pretty  nearly  monopolized  for  quite  a  while 
heretofore. 

Meantime  your  Columbm  "hits"  are  getting  the  guick  money.  On  s=ale 
as  soon  as  made — and  well  made,  too — they  are  going  like  baseball  extras 
with  four  teams  tied  for  the  p.^nnant. 


Columbia  Phon« 


TRIBUNE 


BUILl 


THE  TALKING  MACHINE  WORLD.  37 

i  QUICn  MONEY 

JUST  OUT  : — Five  more  new  Columbia  Records — 
including  two  by  JOSIE  SADLER,  the  famous 
Dutch  comedienne,  playing  leading  comedy  role  in 
"The  Waltz  Dream,  "  Broadway's  biggest  hit.  These 
five  records  are  sure-sellers,  sure  enough.  Every  one 
of  them  has  made  a  great  big  "dent"  on  the  "Great 
White  Way ' ' — where  musical  dents  are  hard  to  make. 
The  Columbia  dealer  is  the  only  man  who  has  them — yet 


Humoresque  on  the  *'Merry  Widow  " 

Waltz 

Nothing  so  utterly  ludicrous  as  this  clever  burlesque  has  appeared  in 
years.  It  presents  the  manner  in  which  the  famous  waltz  air  is  played  by 
"dot  leedle  German  band."  The  star  performer,  a  trombone-player,  breaks 
in  and  gives  a  solo  performance  that  is  both  fearful  and  wonderful.  After 
him  comes  a  divertissement  in  the  shape  of  a  steam  piano  second  only  to 
the  trombone  in  point  of  excellence.  The  whole  thing  ends  in  a  "Brain 
Storm"  finale  that  can  be  better  heard  than  described.  From  first  to  last 
it  is  a  piece  of  infectious  gayety  which  you  won't  want  to  miss.  It  is  ar- 
ranged by  Herman  Billstedt,  well-known  for  his  clever  settings  of  "Every- 
body Works  But  Father,"  "Bedelia,"  etc.,  and  has  lately  been  a  feature  at 
the  concerts  given  by  Sousa  and  his  Band. 

Columbia  XP  Cylinder  Record  No.  33242— 25c. 
Columbia  10-inch  Disc  Record  No.  3828— 60c. 

The  Land  of  Bohemia 

This  song  tells  in  captivating  style  of  "The  Land  Where  Nobody  Goes 
Home."  It  takes  you  away  from  the  hard,  conventional  routine  of  business 
and  gives  an  alluring  picture  of  another  and  lighter  side  of  life.  Everything 
about  it  combines  to  make  this  one  of  the  most  admirable  records  ever  in- 
troduced. It  is  sung  in  robust  style  as  a  tenor  solo  by  Harvey  Hindermeyer, 
whose  splendid  voice  has  never  been  heard  to  better  advantage.  The  words 
and  music  are  by  Ren.  Shields  and  Geo.  Evans,  well-known  as  author  and 
composer  of  "Waltz  Me  Around  Again,  Willie." 

Columbia  XP  Cylinder  Record  No.  33290— 25c. 

Columbia  10-inch  Disc  Record  No.  3900 — 60c. 

rd  Like  To  Make  a  Smash  Mit  You 

This  record  is  sung  by  Josie  Sadler,  the  foremost  German-dialect  come- 
dienne of  the  day,  now  playing  in  New  York's  latest  sensation,  "The  Waltz 


^rapK  Company 

SfG.   NEW  YORK 


Dream."  The  song  tells  of  one  Louie  Klein  (evidently  the  proprietor  of  a 
thriving  delicatessen  business),  who  becomes  hugely  enamoured  of  Minnie 
Schmidt,  the  delicatessen  business  suffering  accordingly.  Louie  feels  called 
upon  to  be  something  of  a  sport  and  accordingly  buys  a  second-hand  auto- 
mobile, in  which  he  and  his  lady-love  encounter  adventures  that  must  be 
heard  to  be  appreciated. 

Columbia  XP  Cylinder  Record  No.  33279— 25e. 

Columbia  10-inch  Disc  Record  No.  3815 — 60c. 

Barn  Bance,  **On  Our  Honeymoon" 

A  most  delightful  dance  air,  probably  the  most  popular  and  fashionable 
dance  of  the  season.  It  is  being  played  by  all  the  metropolitan  orchestras, 
the  leaders  of  which  give  as  their  opinion  that  it  is  one  of  the  best  barn 
dances  recently  published.  Its  composer  is  Charles  K.  Harris,  known  the 
country  over  as  the  originator  of  some  of  the  greatest  popular  hits  ever 
published.  The  Columbia  Records  of  it  could  scarcely  be  improved  upon. 
It  i's  played  by  Prince's  Orchestra  in  regular  dance  tempo,  with  an  inci- 
dental bass  clarinet  solo  and  orchestra  bells  accompaniment. 

Columbia  BC  Cylinder  Record  No.  85162 — 50c. 

Columbia  12-inch  Disc  Record  No.  30129 — f  1.00. 


Come  And  Hear  The  Orchestra 

If  any  one  of  Josie  Sadler's  many  clever  skits  is  more  popular  than  the 
rest,  this  is  it.  It  is  in  instant  demand  wherever  heard.  The  novel  man- 
ner in  which  various  instruments  of  the  orchestra  alternate  with  the  voice 
stamps  it  with  an  originality  all  its  own.  It  is  sung  by  Miss  Sadler  in 
her  happiest  vein,  which  fact  is  in  itself  sufficient  to  insure  it  most  wide- 
spread popularity. 

Columbia  XP  Cylinder  Record  No.  33291 — 25c. 

Columbia  10-inch  Disc  Record  No.  3901 — 60c. 


38 


THE  TALKING  IVIACHINE  WORLD. 


THE  "TALKER"  TRADE  IN  MEXICO 


Interesting   Report  Regarding  the  Outlook  fcr 
Talking  Machines  and  Supplies  in  Mexico. 


iSlJiiciiil  to  ThP  T:iilu!iK  ihn-liin.'  W  oi  Id.i 

Wasliington,  D.  C,  April  27,  190S. 

In  the  course  of  a  very  interesting  report  to 
the  Department  of  Commerce  and  Labor,  Special 
Agent  Arthur  B.  Butman,  writing  from  Mexico 
City,  discusses  the  increased  demand  in  Mexico 
for  American  pianos  and  talking  machines  and 
the  competition  of  Germany  and  France  in  the 
musical  merchandise  line.    He  says: 

Phonographs  or  talking  machines  are  in 
greater  demand  in  Mexico,  at  the  present  time, 
than  any  other  musical  instrument.  Phono- 
graphs are  purchased  by  all  classes  in  all  por- 
tions of  the  Republic — in  the  large  cities  and 
near-by  towns,  in  mountain  villages  far  removed, 
on  haciendas,  and  in  isolated  mining  camps;  and 
for  use  in  the  last-mentioned  localities  the  de- 
mand is  widespread.  The  phonograph  of  Amer- 
ican manufacture  predominates  and  in  reality 
holds  the  market.  A  French  machine,  possibly 
a  German,  and  formerly  an  Italian  were  found, 
but  the  field  is  practically  held  by  the  Americans 
— and  nearly,  if  not  all  makes,  are  represented 
— with  small  competition  from  the  French. 

I  am  informed  that  the  classes  of  music  besi 
suited  to  the  Mexican  trade  are  classical  and 
operatic,  marches  and  two-steps,  or  other  dance 
music.  Ragtime  and  plantation  melodies,  so 
popular  with  a  portion  of  our  masses,  do  noi 
largely  appeal  to  the  people  here.  In  Mexico  one 
hears  the  bootblack  or  the  newsboy  whistling 
selections  from  classic  and  operatic  airs,  rather 
than  from  what  we  know  as  the  "popular  songs." 
I  have  many  times  during  my  stay  in  the  Repub- 
lic noted  in  the  various  town  gatherings  of  one, 
two,  or  three  dozen  peons,  huddled  as  closely  as 
may  be  before  the  open  doorway  of  a  music  store, 
from  whence  issued  the  sounds  of  a  phonograph, 
and  playing  nearly  always  a  classical  selection  or 
one  from  some  famous  opera.  .In  style,  the  disc 
machine  is  the  most  popular. 

A  good  proportion  of  string  instruments  come 
from  the  United  States,  with  German  instru- 
ments of  like  character  in  keen  competition.  The 
cheaper  grades  of  violins  and  guitars  find  con- 
siderable sale  among  the  lower  classes,  whose 
small  purchasing  power  necessitates  the  requisite 
of  low  cost.  Italian  strings  are  considered  the 
best  and  have  the  largest  sale.  Rosin  is  princi- 
pally secured  from  Germany,  owing  to  price,  this 
being  approximately  one-third  less. 

Mexican  bands  are  numerous,  and  there  is  a 
fairly  large  demand  for  brass  instruments 
throughout  the  Republic,  which  is  principally 
supplied  by  France.  French  instruments  are 
much  better  known  than  the  American,  having 
been  long  in  the  field,  and,  perhaps  partially  for 
this  reason,  better  liked.  The  pitch  of  the 
French-made  brass  instrument — one-half  tone 
higher  than  our  own — -is  preferred,  and  likewise 
French  instruments  of  high  grade  are  lower  in 
price  than  American  of  the  same  class. 

American  sheet  music  obtains  a  fair  sale  at 
present,  and  it  has  been  suggested  to  me  that 
American  sheet  music  publishers  might  do  well  to 
publish  vocal  selections  in  the  Spanish  language, 
since  the  sale  for  such  would  undoubtedly  be 
sufficiently  large  to  warrant  the  action.  However, 
this  should  be  a  matter  for  the  publishers'  own 
determining,  after  possessing  a  good  knowledge 
of  the  Spanish  requirements  based  upon  personal 
investigation. 

Catalogs  of  musical  instruments  sent  to  Mexico 
should  be  printed  in  the  language  of  the  country; 
If  printed  in  English  they  are  comparatively 
worthless. 


FREE  EDISON  ADVERTISING  BANNER. 

The  National  Phonograph  Co.  are  getting  out 
a  splendid  advertising  banner  for  use  by  Edison 
dealers.  It  is  ten  feet  long  by  three  feet  deep 
and  is  elegantly  printed  in  four  colors  on  white 
muslin.    The  edges  are  turned  and  stitched  and 


it  is  fixed  for  hanging  at  the  front  of  the  store. 
It  makes  one  of  the  handsomest  signs  we  have 
seen  for  use  either  on  the  store  front  or  in  the 
window  and  must  have  cost  the  National  people 
no  little  to  get  out.  The  banners  are  to  go  for- 
ward to  Edison  dealers  July  1,  through  their 
jobbers,  and  there  will  be  no  charge  whatever 
either  for  the  sign  or  for  transportation.  Deal- 
ers' requests  specifying  jobber's  name  must  be 
filed  with  the  National  Phonograph  Co.  at  once. 


TALKERS  IN  PALESTINE. 


The  Austro-Hungarian  consul  at  Jerusalem,  in 
speaking  of  the  demand  for  musical  instruments 
in  Palestine,  says:  "German-made  talking  ma- 
chines are  imported  from  Vienna,  as  the  depot  for 
supplying  the  Orient  is  in  that  city.  The  rec- 
ords in  Arabic  are  taken  by  travelers  coming 
here,  and  the  negatives  are  sent  to  the  factory  at 
Hanover  to  be  reproduced.  The  American 
makers  have  lately  been  competing  keenly  in  this 
i;usiness." 


ANOTHER  PAPER  FALLS  INTO  LINE. 


"There  is  a  disposition  on  the  part  of  some 
composers  to  antagonize  what  has  been  called 
'canned'  music.  The  opposition  is  purely  selfish, 
however,  and  would  not  te  continued  if  the 
lessons  of  experience  were  heeded.  Familiarity 
with  music  of  the  better  kind  is  essential  to  its 
enjoyment,  and  a  suflicient  acquaintance  can  only 
be  obtained  by  hearing  frequent  productions. 
This  privilege  is  not  enjoyed  except  by  compara- 
tively few  people,  unless  through  the  medium  of 
the  automatic  producer.  The  multiplication  of 
the  latter  must,  therefore,  result  in  increasing 
the  number  of  music  lovers,  and  consequently 
redound  to  the  benefit  of  the  very  class  which  is 
seeking  to  make  the  works  of  modern  composers 
which  have  real  value  'caviar'  to  the  general." — 
San  Francisco  Chronicle,  April  27,  1908. 


DICTAPHONE  CO.  INCORPORATED. 


The  Dictaphone  Co.  of  America  was  incorpo- 
rated on  Wednesday  with  the  Secretary  of  the 
State  of  New  York,  capital  $100,000.  Directors: 
T.  F.  Humphrey  and  H.  Barnard.  New  York,  and 
Howard  T.  Fisher,  Greenwich,  Conn.  It  is  the 
intention  of  the  company  to  develop  and  exploit 
commercial  talking  machines. 


BRYANT  SELLS  TO  CABLE  CO. 


Willard  Bryant,  of  Detroit,  Mich.,  has  sold  his 
talking  machine  business  to  the  Cable  Company 
of  that  city.  They  have  removed  the  depart- 
ment from  the  basement  and  first  floor  and 
erected  a  number  of  sound  proof  rooms.. 


VALUE  OF  A  CLEAN  RECORD  SURFACE. 


This  subject  has  been  given  very  careful  at- 
tention by  J.  Newcomb  Blackman,  proprietor  of 
the  BlarUnian  Talking  Machine  Co.,  New  York. 
N.  v.,  who  refers  to  the  subject  as  follows: 

"It  Is  generally  known  that  when  two  surfaces 
come  in  frictional  contact,  any  wear  that  would 
naturally  result  is  increased  by  the  presence  of 
any  dirt  or  gritty  substance  between  the  two 


points  of  contact.  In  the  case  of  contact  be- 
tween the  sapphire  point  on  the  cylinder,  or  the 
needle  on  the  disc  record,  it  is  therefore  impor- 
tant that  the  surface  should  be  perfectly  clean  in 
order  to  not  only  insure  as  little  friction  as  pas- 
sible, but  in  addition  to  enable  the  needle  cr 
sapphire  point  to  accurately  follow  the  sound 


engravings  thus  producing  a  perfect  vibration 
aid  a  corresponding  reproduction. 

"'The  talking  machine  manufacturers  recom- 
mend the  use  of  a  brush  to  keep  the  surface  of 
records  clean,  but  in  order  to  make  tiiis  process 
automatic  we  have  placed  upon  the  market  a 
little  brush  known  as  the  'Place'  Automatic  Rec- 
ord Brush,  which  is  easily  attached  to  any  Edi- 
son or  Victor  machine.  The  operation  of  clean- 
ing the  record  before  the  needle  comes  in  contact 
is  thereafter  automatically  done  by  the  brush, 
which  remains  in  permanent  position  on  the  ma- 
chine and  requires  no  further  attention." 

The  Blackman  Co.  have  an  advertisement  in 
this  issue  and  as  they  are  offering  to  furnish  free 
samples  and  will  also  give  a  liberal  supply  of 
advertising  matter  to  both  jobbers  and  dealers. 

FROM  HERE  AND  THERE. 

When  en  route  to  Atlantic  City,  N.  J.,  as  chair- 
man of  the  committee  of  arrangements  for  the 
convention  of  the  National  Association  of  Talk- 
ing Machine  Jobbers  last  month,  J.  Newcomb 
Blackman,  of  the  Blackman  Talking  Machine 
Co..  New  York,  W£S  detained  a  couple  of  hours 
in  Trenton,  N.  J.,  by  a  wreck  on  the  Pennsyl- 
vania Railroad.  He  improved  his  time  by  calling 
on  the  trade  to  present  the  advantages  of  join- 
ing the  association.  The  result  of  his  missionary 
v.'ork  will  be  the  gain  of  several  new  members. 
It  so  happened  that  the  Democratic  State  Con- 
vention was  in  session  in  Trenton  at  the  time, 
and  Mr.  Blackman,  who  is  a  notably  staunch 
Republican,  and  well  known  to  "many  of  the 
delegates,  was  unmercifully  chaffed  by  them  for 
being  there,  r.nd  pointedly  asked  whether  he  was 
'learning  the  error  of  his  ways"  and  had 
changed  his  politics.  Mr.  B.  took  the  twitting 
of  his  "friends,  the  enemy,"  in  good  part,  and 
assured  them  he  had  not  struck  his  fiag  by  a 
long  shot. 


C.  B.  Haynes,  of  C.  B.  Haynes  &  Co.,  Edison 
jabbers,  Richmond,  Va..  who  was  north  last  week, 
said:  "We  hzd  the  best  March  since  we  have 
been  in  business,  but  our  sales  were  made  in 
the  country  surrounding  Richmond.  The  city 
trade  is  rather  backward." 


Emil  A.  Schweiger,  Brooklyn,  N.  Y.,  with  his 
mother,  went  to  Europe  on  May  5,  aboard  the 
Kaiserin  Augusta  Victoria.  Their  destination  is 
Kremnitz,  Germany,  and  they  will  not  return 
until  July  8.  In  the  meantime  the  brothers, 
Dick  and  Harry,  will  conduct  the  business. 


John  Kaiser,  general  sales  manager  of  the 
Douglas  Phonograph  Co.,  New  York,  will  prob- 
ably start  on  an  extended  trip  West,  going  to 
the  Coast  and  probably  into  Mexico,  if  not 
traversing  Central  and  South  America  at  an  early 
date. 


The  Talking  Picture  Film  Co.,  New  York,  have 
incorporated  with  a  capital  of  $2,000.  Directors: 
George  H.  Vause,  E.  von  Elten  and  Woodford 
Mahey,  all  of  New  York. 

The  Southwestern  Talking  Machine  Co..  Hous- 
ton. Tex.,  have  incorporated  with  a  capital  stock 
of  $2'\000,  Directors:  E.  W.  Taylor.  E.  E.  Tay- 
lor, F.  C.  Taylor  and  E.  P.  Shannon. 


T.\I-K1XC;    M.VCIIINK  IIOUNH 

STAMPED  y-  '  ' 

AUK    NOTED   FOH  OOOn'Ml-MIC 
80L0  8Y  OeALERS 

Crane  l^rns..  Horn  Mfrs..  Wfslfielil, 


THE  TALKING  MACHINE  WORLD. 


PICTURE  MACHINE  AS  A*  SIDE  LINE. 

A  Short  Talk  on  the  Advantages  to  be  Derived 
from  Using  It  in  Conjunction  With  the 
"Tall<er"  for  Publicity  Purpcses. 


Now  that  the  different  types  of  picture  ma- 
chine have  reached  a  state  of  perfection  as  to 
make  them  really  worth  while,  and  are  so  far 
reduced  in  price  as  to  bring  them  into  the  home 
in  competiton  with  the  "talker,"  it  behooves  the 
lalking  machine  dealer  to  seriously  consider 
them  as  a  profitable  side  line  and  as  a  source 
of  advertising  as  well. 

What  is  more  interesting  or  will  attract  more 
attention  than  pictures  displayed  on  a  screen  in 
the  window  of  a  store  at  night?  The  crowds  out 
for  their  evening  stroll  will  be  attracted  at  once, 
and  it  is  just  possible  that  the  aid  of  the  police 
department  will  be  required  to  open  a  passage 
for  those  who  must  keep  moving.  Any  "talker" 
man  can  show  pictures  in  his  window  very 
easily,  and  by  doing  so  he  will  be  killing  two 
birds  with  one  stone  at  every  shot.  To  illustrate 
just  what  I  mean,  I  will  introduce  to  you  my 
plionographic  friend,  John  Jones,  No.  23  Broad 
street,  Blanktown,  N.  Y.  He  is  making  a  great 
deal  of  money,  he  tells  me,  and  his  prosperity 
is  due  to  the  fact  that  he  handles  "talkers"  and 
picture  machines,  demonstrating  them  in  such  a 
way  as  to  enable  them  to  advertise  each  other. 

In  the  evenings  when  the  shoppers  begin  their 
homeward  journey  and  the  office  buildings  are 
unloading  their  human  freight  from  the  eleva- 
tors, then  it  is  that  my  friend  Jones  starts  things 
moving  in  his  front  window.  If  it  happens  to  be 
about  the  24th  inst.,  and  the  new  records  for  the 
following  month  are  on  sale,  he  selects  one  of 
the  most  popular  and  brings  it  before  the  public 
eye  in  the  following  manner: 

First,  he  throws  a  picture  on  the  screen  illus- 
trating that  particular  selection.  He  obtains  the 
ideas  for  these  pictures  from  the  supplements 
sent  out  each  month  by  the  manufacturers.  The 
one  shown  in  the  illustration  accompanying  this 
article  was  taken  from  the  cover  of  The  New 
Phonogram  for  January,  and  depicts  Edison  rec- 
ord No.  9,727,  "Don't  Get  Married  Any  More, 
Ma!"  He  had  the  cover  design  photographed  on 
glass,  converting  it  into  a  lantern  slide. 

It  is  not  necessary  to  have  a  moving  picture 
machine,  by  the  way,  in  order  to  project  pictures 
on  the  screen,  as  the  ordinary  stereopticon 
or  magic  lantern  will  suffice,  or  even  the  souvenir 
postal-graph,  a  clever  little  machine  retailing  at 
$3,  which  will  throw  any  picture,  colored  or 
otheri^ise,  on  a  screen  greatly  enlarged  by  sim- 
ply having  the  object  to  be  projected  placed  be- 
hind the  reflector. 

Then  after  tlie. crowd  at  the  window  has  had 
time  to  fathom  the  significance  of  the  picture,  he 
starts  up  a  talking  machine,  upon  the  mandrel 
of  which  he  has  placed  the  record  tallying  with 
the  illustration.  The  result  is  always  very  satis- 
factory, numerous  sales  of  that  particular  selec- 
tion being  made  on  the  spot.  He  then  runs 
through  a  number  of  motion  films  portraying 
scenes  made  more  effective  by  incidental  music 
from  the  "talker,"  such  as  "The  Baby  Parade  on 
the  Board-walk  at  Asbury  Park,  New  Jersey," 
accompanied  by  a  band  record  of  Arthur  Pryor's 
selection  of  the  same  name,  "The  Dream  of  the 
Rarebit  Fiend,"  accompanied  by  the  Edison  Mili- 
tary Band  playing  Thurban's  descriptive  oddity 
bearing  the  same  title,  and  others. 

Alternating  between  the  picture  machine  and 
the  "talker,"  he  astonishes  and  pleases  a  large 
and  enthusiastic  audience  and  wins  applause  and 
patronage,  and  closing  time  finds  him  a  popular 
man. 

The  writer  is  firmly  convinced  from  Mr.  Jones' 
experience  that  this  method  of  advertising  two 
good  things  at  once  is  "the  best  ever,"  and  sug- 
gests that  all  live  dealers  try  it  in  their  busi- 
ness. HovsTARD  Taylor  Middleton. 


John  P.  Kelsey,  who  has  been  traveling  for 
the  General  Phonograph  Supply  Co.,  New  York, 
is  no  longer  in  their  employ.  Mr.  Kelsey  is  about 
embarking  in  business  for  himself  in  another 
line. 


LATEST  NEWS  FROM  BELFAST. 

Depression  in  Linen  Manufacturing  Industry 
Seriously  Affects  Business — Gramophone 
Co.'s  Political  Records  Create  Furore — 
Gramophone  for  Public  Concerts  in  Parks — 
Auxetophone  Heard  in  Assembly's  Hall. 


(S|)ecinl  to  The  Talking  Machine  World.) 

Belfast,  Ireland,  May  1,  1908. 

The  depressed  condition  of  one  of  our  staple 
industries — the  manufacture  of  linen — which  has 
extended  over  a  period  of  several  months,  has 
prejudicially  affected  all  departments  of  local 
business.  Naturally  vendors  of  luxuries  have 
been  the  greatest  sufferers,  and  in  this  connec- 
tion talking  machine  jobbers  and  dealers,  whose 
goods  certainly  come  under  that  category — both 
gramophone  and  phonograph  being  now  uni- 
versally classed  among  the  world's  special  lux- 
uries— have  keenly  felt  the  marked  diminution 
in  their  turnover. 

Nothing  has  recently  transpired  worthy  of 
special  reference,,  save  perhaps  the  furore  cre- 
ated in  this  city  by  the  Gramophone  Co.'s  Politi- 
cal Records  to  which  an  allusion  was  made  in 
The  World  last  month.  When  these  unique  discs 
reached  Belfast  T.  Edens  Osborne  immediately 
issued  invitations  to  the  editors  of  the  leading 
city  newspapers,  many  of  whom  called  upon  him 
in  propria  persond,  or  when  unable  to  do  so 
kindly  sent  their  representatives.  The  press 
notices  which  followed  were  clever  and  interest- 
ing, and  some  of  them  replete  with  true  Hiber- 
nian humor. 

Considering  the  successful  introduction  of  the 
gramophone  last  season  in  Heaton  Park,  Man- 
chester, and  at  Clifton  Park,  Rotherham  (York- 
shire) on  Easter  Monday  of  present  year,  it 
is  anticipated  that  dealers  will  ultimately  reap 
a  rich  harvest  by  hiring  instruments  to  city 
councils  for  al  fresco  concerts  in  public  parks. 
The  City  Fathers  oj  Belfast  have  already  been 
approached  for  permission  to  give  a  free  demon- 
stration of  the  Auxetophone  at  the  Botanic  Gar- 
dens (one  of  our  numerous  city  parks).  Should 
this  be  granted,  Mr.  Osborne,  who  has  had  two 
years'  experience  of  entertaining  large  gather- 
ings in  the  principal  halls  and  theaters  of  Bel- 
fast with  this  instrument,  anticipates  that  the 
enthusiasm  which  characterized  the  concerts  at 
Manchester  and  Rotterdam  will  be  duplicated. 

The  Auxetophone  was  heard  to  advantage 
quite  recently  in  the  Assembly's  hall,  Belfast,  by 
a  representative  gathering  of  the  local  "Grocers' 
Assistants'  Association."  Two  members  of  Par- 
liament addressed  the  meeting  (Messrs.  T.  H. 
Sloan  and  J.  Devlin).    The  applause  generously 


extended  by  the  audience  to  the  selections  was 
unstinted  and  spontaneous. 


BRYAN  TALKS  TO  PHONOGRAPH. 


Records  Taken  of  His  Lecture  on  "The  Prince 
of  Peace." 


W.  J.  Bryan's  lecture,  "The  Prince  of  Peace," 
which  he  has  delivered  before  many  Chautauqua 
churches  and  Young  Men's  Christian  Associa- 
tion organizations,  is  to  have  a  world-wide  cir- 
culation by  means  of  the  phonograph. 

On  May  5,  at  his  home  near  Lincoln,  Mr. 
Bryan  delivered  part  of  his  lecture  into  the  pho- 
nograph and  delivered  another  instalment  the 
following  morning.  Tests  show  that  fine  records 
were  obtained. 


OPENS  BRANCH  IN  PHILADELPHIA. 


Sol.  Bloom  Well  Known  Victor  Distributor  of 
New  York  Has  Leased  Quarters  In  That  City 
— Handsome  Store  Planned. 


Sol  Bloom,  the  Victor  distributer  of  New  York, 
has  leased  a  store  at  143-145  South  Broad  street, 
opposite  the  Bellevue  Stratford  Hotel,  Philadel- 
phia, and  is  remodeling  and  decorating  it  to  suit 
his  business.  The  decorations  will  cost  $8,000, 
a  fountain  in  the  rear  alone  figuring  $2,700. 
The  floor  is  30x100  feet,  and  the  color  scheme 
will  be  red  and  white,  the  same  as  his  New 
York  establishment.  It  will  be  ready  for  occu- 
pancy on  June  1.  Allen  Goldsmith,  formerly 
general  manager  for  the  Siegel-Cooper  &  Co. 
store  in  New  York,  an  experienced  man,  will  be 
in  charge  of  Sol's  Philadelphia  enterprise,  which 
he  claims  will  be  the  swellest  place  in  that  city. 


MELLOR  CO.  INCREASE  CAPACITY. 


( Special  to  The  Talking  Machine  Woi  ld  ) 

Pittsburg,  Pa.,  May  9,  1908. 
The  C.  C.  Melior  Co.  have  greatly  increased 
the  capacity  of  their  premises  recently  by  utiliz- 
ing the  basement  of  their  retail  store  on  Fifth 
avenue  as  salesrooms.  In  the  basement  has  been 
arranged  one  of  the  finest  and  most  spacious 
talking  machine  stores  in  the  city,  with  separate 
booths  for  the  Victor,  Edison  and  Columbia 
lines,  and  also  the  Regina  line,  which  is  de- 
cidedly popular  in  Pittsburg.  The  arrangement 
of  the  rooms  is  entirely  up-to  date,  windows  be- 
ing provided  so  that  a  single  boy  in  the  aisle  can 
operate  two  or  three  machines  at  one  time. 


"Space-saving  and  time-eaving  are  two  of  the  world's 
great  problems." 

THE  MONARCH 

(Space-Saving  and  Time-Saving) 

Revolving  Wire  Rack  for 
Cylinder  Records 

The  "Multum  in  parvo"  of  the  phonographic 

world  Holds  1,000  Records  in  a  space  33 

inches  square  and  places  every  one  of  the  thou- 
sand so  that  you  may  reach  them  without  mov- 
ing. 

Absolutely  the  most  up-to-date  device  for  the 
racking  of  Cylinder  Records  yet  devised  for  the 
dealer  who  has  no  wall  space  to  devote  to  his 
record  stock. 

An  instantaneous  hit  with  the  jobbing  and 
retail  trade. 

Durable  and  Compact — Convenient  and  Attrac- 
tive— Saves  Space  and  Time — Attracts  Attention 
and  Makes  Sales.    Ball  Bearing — Easily  Turned. 

PRICE.  $30.00.  NET. 

Ask  your  jobber  for  a  complete  catalog  of 
"The  Heise  System"  of  Wire  Racks 

SYRACUSE  WIRE  WORKS 

SYRACUSE.  N.  Y.,  U.  S.  A. 

Canadian  Representatives:  R.  S.  WILLIAMS  &  SONS  CO.,  Toronto  and  Winnipeg- 


40 


THE  TALKING  MACHINE  WORLD. 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


A  Careful  Review  of  the  Business  Situation — 
The  Value  of  Optimism — Getting  Piano  Re- 
tailers to  Take  Up  Talking  Machines — 
Premier  Co.  Appealing  to  Colonial  Trade — 
St.  Dyktor's  Invention — The  Franco-British 
Exhibiton — Columbia  Publicity — Hull  Retail- 
ers Form  Association  to  Keep  Up  Prices — 
Seymour's  New  Recording  Principle — The 
Megaphone  Man  Makes  His  Debut — Records 
of  Chimes — All  the  News  of  the  Month — 
Agitation  in  Favor  of  Penny  Posts  Approved 
by  American  Ambassador — Great  Popularity 
of  the  Lauder  Records. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  May  8,  1908. 
From  an  impartial  observance  of  conditions 
there  is  no  denying  the  fact  that  general  business 
in  all  trades,  both  here  and  on  the  continent,  is 
just  now  weathering  a  state  of  depression  some- 
what beyond  the  usual  state  of  things  obtaining 
at  this  time  of  the  year.  Its  effect  on  the  talk- 
ing machine  section  has,  of  course,  been  widely 
felt,  perhaps  even  more  so  in  the  sale  of  other 
products  which  are  not  necessities,  and  dealers 
seem  hard  put  to  it  in  their  endeavors  to  coun- 
teract the  inevitable  tightening  up  of  the  public 
purse  strings.  Talking  machine  trade  in  some 
quarters  has  been  distinctly  good,  but  labor 
troubles  in  other  parts  of  the  country  have 
caused  quite  a  slump  in  returns.  In  the  north- 
eastern districts  about  100,000  men,  of  which 
many  are  already  on  strike  pay,  are  threatened 
with  idleness,  and  such  is  the  state  of  uncer- 
tainty which  exists  that  the  purchase  of  any- 
thing outside  absolute  necessities  is  out  of  the 
question.  In  circumstances  such  as  these  it  is 
no  good  looking  back,  except  to  profit  by  past 
mistakes,  but  rather  should  dealers  bring  all 
possible  thought  and  energj'  to  bear  upon  im- 
proving matters  for  the  future.  And  after  all, 
bad  as  prospects  may  be,  much  may  be  done  by 
a  little  judicious  publicity.  When  the  old  ways 
of  getting  trade  fail,  strike  out  in  a  new  direc- 
tion; for  a  striving  to  improve  matters  spells 
progress.  Optimism  is  not  necessarily  to  blind 
yourself  to  existing  circumstances,  but  rather  to 
take  a  sensible  and  bright  view  of  the  exigencies 
of  trade;  akvays  look  on  the  sunny  side,  and 
you'll  get  across  when  you  least  expect  to.  So 
much  for  a  little  moralizing — it  does  one  good 
sometimes! 

The  export  figures  for  last  month  show  a  very 
satisfactory  increase,  most  of  the  companies  hav- 
ing reported  larger  shipments.  Our  colonial 
friends  may  be  a  bit  exacting,  but  nevertheless 
their  business  is  not  to  be  despised,  and  I  have 
every  reason  to  believe  that  British  manufactur- 
ers are  paying  keener  attention  to  export  busi- 
ness than  ever  before.  We  have  not  yet  reached 
that  stage  when  it  will  be  possible  to  sack  the 
collecting  man,  as  his  time  is  more  occupied 
than  is  really  quite  fair.  He  is  about  the  only 
man  who  is  being  overworked  just  now,  as  col- 
lections are  surprisingly  slow,  it  being  necessary 
to  make  about  a  dozen  calls  where,  in  the  ordi- 
nary course  of  things,  only  one  should  be  re- 
quired. 

There  has  always  been  a  certain  amount  of 
difficulty  in  moving  the  musical  instrument  re- 
tailers to  take  up  the  sale  of  talking  machines, 
but  we  are  pleased  lo  observe  that  this  unhappy 


condition  shows  distinct  signs  of  changing.  C!on- 
servatism,  or  whatever  the  reason,  is  being 
gradually  broken  down  by  the  manufacturers, 
and  the  talking  machine  of  to-day,  particularly 
so  in  regard  to  the  disc  type,  seems  now  to  be 
more  generallj'  recognized  by  pianoforte  and 
other  musical  instrument  traders  as  something 
worthy  of  their  attention.  To  sell  a  talking 
machine  (for  want  of  a  better  name)  is  not  to 
stop  the  sale  of  a  piano,  and  vice  versa,  for  of 
the  nature  of  things,  while  they  appeal  to  the 
same  tastes,  each  has  a  different  mission,  and 
therefore  their  interests  do  not  clash.  A  piano 
cannot  give  you  the  life-like  reproduction  of  a 
Scots  Guard  selection,  neither  can  it  supply  or- 
chestral effects,  or  present  to  us  the  vocal  inter- 
pretations of  our  great  singers.  But  a  talking 
machine  can  do  all  this,  yet  cannot  offer  the  de- 
light of  putting  into  effect  one's  own  expressions 
of  favorite  pieces,  as  'tis  possible  with  a  piano. 
And  as  this  gains  ground,  so  we  shall  see,  in 
place  of  the  much  respected  cycle  man,  the  talk- 
ing machine  industry  in  more  appropriate  hands, 
which  without  a  doubt  will  not  only  stimulate 
but  go  far  toward  placing  this  business  gener- 
ally on  a  better  footing  altogether.  It  is  com- 
ing to  pass,  perhaps  gradually,  but  surely,  and 
in  the  few  months  gone  by  of  this  season  a  larger 
proportion  of  musical  instrument  dealers  have 
been  won  over  to  the  possibilities  of  the  talker. 
A  peculiar  feature  of  this  is  that  it  is  mostly  the 
disc  type  our  friends  favor;  the  phonograph  for 
some  reason  or  other  is  not  so  generally  seen. 
Probably  the  chief  reason  is  because  disc  ma- 
chines and  machine  cabinets  are  more  in  keep- 
ing with  the  appearance  of  a  pianoforte  show- 
room, while  the  phonograph,  with  few  excep- 
tions, is  not.  Our  point  being  the  capturing  of 
the  musical  instrument  dealer,  we  do  not  quarrel 
with  this  so  long  as  he  is  converted,  and  it  only 
remains  which  is  the  first  class  of  mantifacturer 
to  attract  him.  Messrs.  Pathe  Freres  are  one 
of  the  chief  pioneers  in  this  movement,  and  the 
G-ramophone  Co.  have  perhaps  done  more  than 
anybody  to  bring  about  the  desired  result. 

A  New  Recording  Principle. 

I  often  hear  scraps  of  news  unofficially,  and 
the  latest  is  a  very  interesting  rumor  to  the 
effect  that  Henry  Seymour,  the  well-known  talk- 
ing machine  expert,  is  experimenting  upon  an 
entirely  new  recording  principle,  with  a  view  to 
issuing  a  disc  record  in  the  future.  We  all  know 
the  needle-cut  and  the  phonograph  cut  system, 
but  there  appears  to  be  another  sort  of  cut  com- 
ing along,  and  that's  a  secret  which  time  will 
reveal. 

What  the  Travelers  Report. 

The  Commercial  Travelers'  Association  reports 
that  the  year  has  been  a  most  trying  one,  travel- 
ers having  experienced  great  difficulty  in  keeping 
up  their  ordinary  returns,  to  say  nothing  of  in- 
creasing them.  This  keen  competition  for  busi- 
ness becomes  very  engrossing,  and  in  the  race 
for  trade  each  day  demands  greater  energy. 

To  Conduct  Business  Separately. 

In  the  course  of  a  chat  recently  with  Louis 
Sterling.  I  learn  that  the  business  of  Sterling  & 
Hunting,  Ltd.,  will  be  carried  on  as  quite  distinct 
from  that  of  the  Russell-Hunting  Record  Co. 
With  the  former  company  Mr.  Sterling  occupies 
the  position  of  business  manager,  which  in  no 
way  affects  his  connection  as  managing  director 
of  the  Rui-sell-Hunting  concern. 


THE  HARMONY  COMPANY,  Chicago,  U.  S.  A. 

Larncst  ManufacIuriTS  of 

GUITARS,  IVIAIMDOLIISJS  DRUIViS 

FOREIGN  TRADF-.  SOLICITF.D  WRITK  FOR  CATAI.OC. 


Music  as  a  Medicine. 

In  music  we  have  a  valuable  treatment  which 
is  not  now  so  very  expensive  to  apply.  In  a  few 
years'  time  we  may  have  auto-mechanical  music 
producers  as  common  as  electric  batteries  in  our 
professional  instrument  equipment,  and  as  fre- 
quently prescribed  as  light,  inhalation,  or  bath 
treatments.  So  says  a  London  journal,  and  if 
we  go  no  further  there  is  ample  evidence  that 
music  has  a  wonderfully  soothing  effect  on  the 
nerves. 

Some  Good  "Clarion"  Records. 

Twelve  good  selections  appeared  in  the  April 
clarion  list  covering  three  excellent  orchestral 
pieces,  including  a  record  of  Mascagni's  famous 
intermezzo  of  such  good  quality  that  its  sale  has 
already  reached  a  high  figure,  and  the  Premier 
Co.  have  found  it  necessary  to  manufacture  pretty 
largely  to  meet  the  demand.  "The  Boston  Tea 
Party"  is  the  title  of  one  of  the  three  military 
band  pieces,  "while  of  the  six  songs — all  finely 
recorded — one  of  the  best  sellers  is  "Annie 
Laurie,"  the  renowned  old  Scotch  song,  which  is 
sung  in  first-rate  style  by  Miss  Ethel  Dyer.  As 
a  matter  of  fact  we  understand  that  all  of  these 
issues  met  with  a  great  demand. 

The  Premier  Mfg.  Co.  have  taken  advantage 
of  the  Colonial  season  to  introduce  their  records 
on  a  much  larger  scale  than  hitherto,  and  as  a 
consequence,  to  use  the  words  of  Mr.  Forse,  their 
sales  have  increased  enormously.  Particularly  is 
this  the  case  in  Australia,  to  which  country  con- 
signments are  being  constantly  shipped.  South 
America  is  coming  in  for  a  deal  of  attention, 
and  in  the  United  States  jobbers  requiring  to 
handle  a  first-class  record,  which  in  spite  of 
tariffs  can  be  introduced  profitably,  should  get 
into  touch  with  this  company. 

Beka  Co.  Show  Cards. 

The  Beka  Record  Co.  have  produced  two  very 
artistically  designed  show  cards  in  connection 
with  their  well-known  discs.  They  are  attrac- 
tive and  pleasing  and  draw  reference  to  the  com- 
pany's products  in  an  effective  manner.  Post 
free  to  dealers  upon  request. 

Pathephone  Co.'s  New  Machine. 

Model  "Al"  is  the  new  machine  just  intro- 
duced by  the  Pathephone  Co.  The  motor  will 
play  two  8 1-2-inch  records  at  one  winding,  it 
has  a  strongly  made  case,  and  is  surmounted  by 
an  attractive  fiower  horn.  The  machine  is  equal 
to  the  best,  and  is  offered  at  quite  a  moderate 
figure. 

On  the  Continental  Plan. 

At  the  headquarters  of  the  Institute  of  Hygiene, 
Harley  street  W.,  a  model  public  house  has  been 
constructed  on  the  lines  of  a  Continental  cafe. 
Music  is  to  be  supplied  either  from  a  gramo- 
phone or  an  electric  piano. 

St.   Dyktor's    New  Machine. 

I  understand  that  Mr.  St.  Dyktor  has  severed 
connection  with  the  Italian  Talking  Machine  So- 
ciety, and  in  future  he  will  sell  a  machine  of  his 
own  manufacture.  The  particular  features  of 
this  machine  are  a  double  tone-arm.  double 
sound-box.  and  two  trumpets.  Although  both 
tone  arms  will  swing  from  one  point,  they  will 
be  quite  independent  of  each  other.  Another  fea- 
ture is  a  special  device  by  means  of  which  the 
volume  of  sound  may  be  modulated  or  increased 
at  will.  The  machine  case  will  be  made  in  sev- 
eral different  woods;  and  we  hear  the  price  has 
been  fixed  at  a  very  reasonable  figure.  The  new 
concern  is  to  be  known  as  the  British  Biophone 
Co.,  and  premises — yet  to  be  fixed — will  be  in 
the  City  Road  quarter  of  Phonoland. 

Favorite  Co.'s  Improved  Repertoire. 

Since  A.  Vischer  has  been  in  charge  of  the 
London  recording  rooms  of  the  Favorite  Record 
Co..  with  few  exceptions  the  English  repertoire, 
both  in  popular  titles  and  quality  of  tone,  has 


THE  TALKING  MACHHSTE  WORLD. 


41 


FROM  OUR  LONDON  HEADQUARTERS— (Continued). 


been  highly  praiseworthy.  The  latest  list  of 
titles  to  hand  has  met  with  a  great  reception 
from  the  trade,  and  in  many  instances  dealers 
were  moved  to  express  their  approval  by  letter. 
1  would  particularly  draw  attention  to  the  fol- 
lowing: "H.  M.  S.  Pinafore"  (Sullivan),  No. 
63,022  and  63,023.  Selections  1  and  2,  respec- 
tively, are  both  recorded  in  a  brilliant  manner. 
"La  Paloma"  (Yradur),  64,023,  and  "Reverie" 
(Waldteufeu),  62,015,  by  the  Earl  of  Lonsdale's 
Private  Military  Band,  are  two  compositions 
skilfully  reproduced,  the  former  being  noticeable 
as  containing  an  exceptionally  good  cornet  solo. 
"The  Pirates  of  Penzance"  (.Sullivan),  63,020  and 
63,021,  also  by  the  Earl  of  Lonsdale's  band,  are 
reproduced  in  capital  effect,  while  in  the  case  of 
"Down  South"  (American  sketch,  by  Myddleton), 
and  played  by  the  Earl  of  Lonsdale's  band 
(63,025),  and  "Let's  Be  Lively"  (Myddleton), 
63,024,  they  comprise  a  combination  of  tonal  qual- 
ity and  brilliancy  of  reproduction  unsurpassed. 
The  songs  "If  Stubborn  Men"  (65,110),  on  the 
reverse,  "Arm,  Arm,  Ye  Brave"  (65,111),  both 
by  Wilfred  Piatt,  with  orchestra  accompaniment, 
provide  excellent  enjoyment.  Harry  Thornton 
gives  us  two  capital  songs  in  "Old  Square  Bob" 
(65,104),  and  "My  Old  Shaks"  (65,103).  Will 
Terry's  two  comic  songs,  "Half-time,  Turnover" 
(67,054),  and  "The  Bell  Goes  a'Ringin'  for 
Mary"  (67,051),  are  both  worthy  of  recommen- 
dation for  clear  enunciation  and  effect.  Favorite 
records  are  increasing  in  demand  both  here  and 
abroad. 

Exhibitors  at  Franco-British  Exposition. 

From  what  I  hear  there  will  be  several  piano- 
forte and  other  musical  instrument  manufactur- 
ers exhibiting  at  the  Franco-British  Exhibition, 
but  where  are  all  the  talking  machine  firms? 
There  is  a  possibility  of  Messrs.  Pathe  Freres' 
taking  a  stand,  and  it  is  perhaps  not  too  much 
to  assume  that  the  Gramophone  C!o.  have  it  in 
mind.  At  an  international  exhibition  such  as 
this,  which  will  be  visited  by  millions  of  people, 
many  being  traders  from  all  parts  of  the  world, 
one  would  have  expected  the  talking  machine 
section  to  be  more  widely  represented. 

Just  to  Think  of  It! 

To  prevent  emigration  of  the  best  artistes  to 
New  York,  Italian  millionaires  have  decided  to 
organize  a  trust,  with  a  capital  of  £400,000,  to 
deal  with  the  opera  houses  of  Milan,  Turin,  Flor- 
ence, Rome  and  Naples,  says  the  Central  News. 

The  Mysterious  iVlme.  X. 

Pathe  Freres  have  secured  a  new  soprano  in 
the  person  of  Madame  X.,  who  has  sung  two 
excellent  operatic  selections  from'  "Rigoletto" 
(Verdi),  and  "Romeo  et  Juliette"  (Gounod). 
The  reproduction  is  well  up  to  the  standard  set 
by  Madame  Melha.  Nobody  seems  to  know  who 
Madame  X.  is  and  quite  an  air  of  romance  is 
suggested  by  her  wish  to  remain  anonymous. 

Establishment  of  the  Penny  Post. 

The  city  of  London  Corporation  has  received 
a  letter  from  the  United  States  Ambassador  ex- 
pressing his  personal  appreciation  of  its  resolu- 


tion in  favor  of  the  early  establishment  of  the 
penny  post  between  Britain  and  the  United 
States. 

Two  Records  of  Chimes. 

Mr.  Vischer  tells  me  that  at  his  request  two 
records  have  been  made — "Abide  With  Me"  and 
"Lead  Kindly  Light,"  as  rung  by  the  full  peal  of 
bells  recently  installed  at  the  Munich  Town  Hall. 
These  two  Favorite  records  will  certaialy  prove 
favorites  with  the  trade. 

Lauder's  Records  Going  Big. 

The  National  Phonograph  Co.  report  tremen- 
dous sales  of  Harry  Lauder's  records,  which  find 
a  ready  demand  from  all  quarters.  The  famous 
comedian  has  a  fascination  all  his  own,  and  the 
incessant  call  for  his  records  is  but  a  natural  se- 
quence. 

IVlr.  Loewe's  Death  Regretted. 

.  All  those  who  came  into  contact  with  B.  Loewe, 
the  enterprising  director  of  the  Beka  Record  Co., 
of  Berlin,  will  regret  to  learn  of  that  gentle- 
man's demise,  which  was  reported  in  your  Ger- 
man letter  last  month.  In  1901  he  joined  the 
Adler  Phonograph  Co.,  and  was  so  wrapped  up 
in  his  work  that  he  abandoned  his  own  profes- 
sion of  chemist  to  concentrate  all  available 
energy  upon  the  advancement  and  perfection  of 
sound  recording  and  like  interests.  Before  asso- 
ciating himself  with  the  Beka  Co.  he  spent  some 
considerable  time  with  Herr  Stollwerck,  and  also 
with  the  well-known  house  of  Bumb  &  Koenig. 

Columbia  Wins  Challenge  Cup. 

A  special  challenge  cup  has  been  carried  off 
by  the  Columbia  "Majestic"  graphophone  in  con- 
nection with  talking  machine  contests  at  Barby, 
Yorkshire.  To  secure  this  trophy  it  was  neces- 
sary to  score  a  double  victory  in  the  successive 
competitions.  There  was  keen  interest  in  the 
contests,  the  entries  numbering,  respectively,  '23 
and  12,  but,  on  both  occasions,  the  Columbia 
"Majestic"  graphophone  beat  all  comers,  thus 
gaining  for  its  proud  owner  the  cup  as  well  as 
the  two  first  prizes. 

Against  Pathe  Freres. 

The  injunction  restraining  Messrs.  Pathe 
Freres  from  infringing  the  tapered  arm  patent 
is  the  subject  of  much  recent  publicity  by  the 
Gramophone  Co. 

Under  Bankruptcy  Proceedings. 

Alter  Kersh,  348  Hessle  Road,  and  124  Char- 
lotte street,  Kingston-upon-Hull;  Harry  Farmer, 
55  George  street,  Walsall;  J.  Dykes,  90  Church 
street,  Barrow-in-Furness;  A.  E.  Speare,  24  and 
110  Earle  street,  Crewe. 

New  St.  James'  Hall  Opened. 

The  New  St.  James'  Hall,  Great  Portland  street 
W.,  which  has  seating  accommodation  for  about 
1,200  persons,  was  opened  April  25  with  a  highly 
successful  promenade  concert.  The  new  build- 
ing very  effectively  fills  the  gap  created  in  Lon- 
don musical  circles  by  the  demolition  of  the  old 
hall,  beloved  of  musicians  throughout  the  world. 
Lyall  Taylor,  who  is  not  unknown  in  talking 
machine  circles,  conducts  the  orchestra  with 
much  credit. 


Soap  Pianos! 

In  order  to  stimulate  trade  among  their  retail- 
ers. Lever  Bros.,  of  Sunlight  Soap  fame,  have 
offered  as  prizes  no  less  than  one  thousand 
pianos!  This  is  good  business,  but  let  it  be 
seen  that  the  instruments  are  of  such  a  quality 
as  to  be  a  perpetual  reminder  to  the  lucky  ones 
of  the  donors'  goods;  for  in  any  such  instance 
a  grateful  man  means  grateful  sales  and  repeat 
ordere  for  the  manufacturer. 

There  Is  Still  a  Tide. 

There  are  quite  as  many  opportunities  of  suc- 
cess in  these  days  as  ever  there  were,  if  they 
are  only  taken  at  the  proper  time. 

Duty  on  Catalogs  to  Australia. 

The  revised  regulations  regarding  duty  on  ad- 
vertising literature  sent  by  post  to  Australia  state 
that  in  such  cases  where  the  manufacturer  or 
producer  has  not  an  established  place  of  busi- 
ness in  Australia,  catalogs,  price  lists,  show 
cards,  etc.,  may  enter  free  of  tariff,  but  other- 
wise the  charge  is  6d.  per  pound. 

New  Canadian  Service. 

In  view  of  the  fact  that  America  enjoys  a 
larger  share  of  Canadian  trade  than  John  Bull 
quite  relishes,  it  is  pertinent  to  report  that  a 
determined  endeavor  is  to  be  made  from  this 
side  to  recapture  some  of  the  business  which 
should  be  in  British  hands.  Two  new  Dominion 
liners,  and  also  a  White  Star  boat,  are  in  course 
of  building  at  Belfast,  which,  in  conjunction  with 
another  large  steamer,  probably  the  Baltic,  will 
be  put  on  the  Canadian  route,  it  is  expected,  by 
next  spring.  The  new  service  is  to  run  alter- 
nately from  Liverpool  and  Southampton. 

New  Feature  of  London  Life. 

The  megaphone  man,  whose  advent  in  Lon- 
don was  promised  a  year  or  more  ago,  has  at 
last  arrived  fi'om  New  York,  and  may  now  be 
seen  any  day  conducting  visitors  around  the  city. 
With  his  back  to  the  sights  he  is  dealing  with, 
and  his  scarlet  trumpet  directed  upon  his  car- 
load of  happy  victims,  he  describes  through  the 
megaphone,  in  brief  sentences,  the  buildings  and 
places  passed.  All  the  chief  centers  of  interest 
came  in  for  attention,  and  at  the  Tower  of  Lon- 
don his  two-minute  essay  upon  a  passive  beef- 
eater made  the  object  of  his  terse  remarks  swell 
with  conscious  pride.  The  history  of  the  city 
was  all  given  in  three  hours,  and  the  megaphone 
man  was  afterward  asked  by  an  enthusiastic 
American  how  he  liked  it.  "Bully,  wasn't  it? 
That's  the  way  we  do  it  in  New  York.  I  guess 
London  was  never  done  so  quick  before,  eh?" 

Raise  Wholesale  Prices. 

Messrs.  Gilbert  Kimpton  &  Co.  announce  their 
intention  of  raising  the  wholesale  price  of  Im- 
Iferial  records,  to  come  into  effect  June  1. 
Dealers  to  Keep  Prices  Up. 

With  a  view,  among  other  things,  of  maintain- 
ing prices,  and  to  confine  the  trade  to  bona-flde 
talking  machine  dealers  only,  the  Hull  retailers 
have  banded  together  under  the  title  of  "The 
Hull  and  District  Phonograph  Traders'  Associa- 
tion."    The  list  of  members  is  growing  very 


A  REVELATION  IN  THE  ART  OF  RECORDING 

Favorites!     Favorites!     Favorites!  Favorites! 

NEW  SUPPLEMENTARY  LIST  FOR  MAY  JUST  OUT ! 


Grand  Tone 
and  Finish 


Extra-Super-Fine  ! ! ! 


IVo  Scralcli ;  Sweet, 
Clear  and  Mellow 


Try  these  latest  numbers,   and   like  Oliver  Twist  of  Dickens  fame,  you  will  want  more.    Obtainable  from  all  up-to-date  Dealers.  Through 
Factors  only,  lists  free. 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45  CITY  ROAD,  LONDON,   E.  C.  213  DEANSGATE,  MANCHESTER 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- iContmued.i 


satisfactorily  and  with  such  success  that  other 
towns  are  following  this  very  excellent  example. 
From  time  to  time  I  have  advocated  some  such 
organization  as  the  only  means  to  effectively 
check  the  growing  evil  of  indiscriminate  price- 
cutting  which  is  indulged  in  for  the  most  part 
by  the  two-ha'pennies-for-a-penny  dabbler  who 
very  often  works  from  a  private  house,  or  a  bar- 
ber's shop.  To  the  legitimate  dealer  keeping  a 
fair  representative  stock,  and  paying  the  rent 
and  taxes  of  a  shop,  the  competition  in  question 
is  not  only  hurtful  but  has  a  bad  influence  on 
the  whole  trade  generally.  The  formation  of 
the  Hull  association  is  highly  commendable,  and 
we  think  worthy  of  the  best  possible  support 
from  all  manufacturers  and  factors,  both  moral- 
ly and  financially.  To  carry  on  a  trade  protec- 
tion society  successfully — and  by  that  I  mean  in 
the  manner  sufficiently  strong  to  make  itself 
really  felt,  funds  are  a^very  necessary  item,  for 
if  we  are  to  see  and  feel  results,  there  is  not 
the  slightest  doubt  but  what  legal  restraint  will 
have  to  be  secured  against  some  of  the  delin- 
quents, as^  if  a  man  means  to  cut  prices,  some- 
thing more  than  a  polite  protest  will  be  neces- 
sary to  stop  him.  If  such  measures  are  not  pos- 
sible, it  follows  that  to  protect  the  legitimate 
trader,  manufacturers  and  factors  must  initiate 
a  common  blacklist,  and  agree  not  to  supply  any 
goods  to  such  persons  as  it  is  thought  fit  by 
general  consent  to  place  thereon. 

Issue  Quarterly  Catalog. 

The  British  Zonophone  Co.  have  announced 
(last  month)  the  issue  of  their  new  quarterly 
catalog,  which  covers  a  full  list  of  7  and  10-inch 
records  now  in  stock. 

Casino  Records  Please. 

The  Columbia  disc  records  by  the  Casino  Or- 
chestra are  making  friends  everywhere.  One  of 
the  leading  music  firms  in  Scotland,  doing  a 
particularly  high-class  trade,  recently  said  that 
they  were  finding  it  necessary  to  keep  a  fu.l 
stock  of  every  Casino  number  published.  This 
significant  confirmation  of  the  strong  claims 
made  for  the  Casino  records  on  the  first  an- 
nouncement of  the  series  is  naturally  very  pleas- 
ing to  the  manufacturers. 

New  Artists  Introduced. 

The  latest  list  of  Beka  records  includes  two 
new  artistes — Miss  Jessie  Broughton.  and  Arthur 


Strugnell — whose  songs  are  well  recorded.  A 
general  improvement  of  tone  is  manifest  in  the 
records  of  this  new  Beka  list. 

A  Safe  Cinematograph  Film. 

The  problem  of  finding  a  safe  ciiematograph 
film  has,  it  is  claimed,  been  solved  by  Dr.  Eichen- 
grun,  a  prominent  German  chemist,  who  has  dis- 
covered a  substitute  for  the  inflammable  cellu- 
loid of  which  the  ordinary  cinematograph  film  is 
made.  The  new  substitute  resembles  celluloid  in 
Its  flexibility,  but  can  cnly  te  set  alight  wirh 
extreme  difficulty. 

Some  Clever  Columbia  PubKcity. 
A  handsome  folder  has  just  been  brought  out 
ty  the  Columbia  Phonograph  Co.,  iUustratiig  and 
describing  their  ''Symphony  Grand"  graphophone. 
In  appearance  the  "Symphony  Grand"  is  quite 
unlike  a  talking  machine,  resembling  more  the 
design  of  a  small  upright  piano  than  anything 
else.  It  is  made  of  mahogany,  highly  polished 
and  artistically  carved,  and  would  harmonize 
with  the  most  exactingly  fumished  interior 
scheme.  Beauty  of  appearance  is  matched  by 
beauty  of  tone.  The  sound-projecting  arrange- 
ments inside  the  cabinet  yield  an  exquisitely 
pure  and  natural  effect,  and  the  music  is  dif- 
fused through  the  richly-carved  silk-backed  grill 
in  front  of  the  instrument  with  delightful  sweet- 
ness. The  instrument  will  play  for  half  an  hour 
from  one  winding  of  the  motor.  The  interior 
space  has  been  made  good  use  of.  Racks  are  pro- 
vided for  340  discs.  The  operation  is  of  the 
simplest.  To  place  a  record  on  the  turntable  it 
is  only  necessary  to  lift  up  the  front  cover.  The 
starting  and  stopping  is  controlled  from  without. 

Premier  Co.'s  Double  Sided  Disc. 

It  was  announced  last  month  in  these  columns 
that  the  Premier  Mfg.  Co.  had  it  in  mind  to  issue 
a  phonogi'aph  cut  double-sided  disc.  Since  then 
they  have  been  working  very  rapidly,  and  I  had 
the  pleasure  recently  of  hearicg  their  first  few 
samples.  Without  a  doubt  there  are  many  good 
records  on  the  market,  but  I  think  when  traders 
receive  the  first  samples  of  Clarion  discs  they 
will  confirm  the  opinion  of  all  those  who  have 
been  privileged  to  test  these  records,  that  for 
all-round  excellence  they  stand  pre-eminent.  It 
would  be  premature  to  say  more  at  present,  but 
we  heartily  congratulate  the  company  upon  their 


very  distinct  advance  above  the  average  which 
they  have  made  in  the  matter  of  recording. 

League  to  Further  Cause  of  Music. 

Under  the  title  of  the  "'^viusical  League,"  a 
new  organization  has  been  formed  in  this  coun- 
try, for  the  purpose  of  furthering  the  cause  of 
music.  The  committee  contains  many  eminent 
men  in  the  world  of  music. 

Telephone  Rates  to  Paris. 

The  Postmaster-General,  petitioned  by  the 
British  Chamber  of  Commerce,  says  that  he 
hopes  to  make  substantial  reductions  in  the  tele- 
phone rate  to  Paris,  but  there  will  he  no  reduc- 
tion in  the  postal  or  telegraph  charges.  There 
has  been  some  agitation  recently  to  obtain 
penny-a-word  telegrams  and  penny  postage. 
In  Lighter  Vein. 

Willing  to  Oblige. — Mistress  (who  is  engaging 
new  maid  and  is  growing  rather  tired  of  her 
numerous  objections):  "Of  course,  if  you  object 
to  the  children,  we  could  drown  them." 

Ring  Off. — Father  (testing  his  son's  knowl- 
edge) :  "Now,  Tommy,  what  was  the  date  of 
William  the  Conqueror's  great  battle?" 

Tommy  (who  has  been  learning  to  use  the  do- 
mestic telephone)  :  "One,  O,  double  six,  Hast- 
ings." 


RESOLUTIONS  WORTH  ADOPTING  NOW. 


1.  I  will  dispel  from  my  mind  any  thoughts 
of  hard  times. 

2.  I  believe  there  is  more  to  be  gained  by 
push  and  aggressiveness  than  by  idle  talk. 

3.  I  believe  times  are  what  we  make  them; 
I  will  add  my  influence  toward  making  them 
good. 

4.  I  will  not  allow .  the  investment  I  have  in 
my  business  to  remain  idle. 

5.  I  am  going  to  get  rid  of  the  old  stock  and 
restock  with  new. 

6.  I  am  going  to  run  my  business  on  business 
principles. 


The  man  who  sits  and  waits  for  success  to 
come  to  him  is  generally  anticipated  by  the  one 
who  goes  out  after  her  with  a  stuffed  club. 


Some  men  are  slow  and  sure — most  of  them 
simply  slow. 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


D    DDT17TTD  68  BaslnEhall  St.. 
IV.  rlVlE/UlV  London,  E.C.,  Eng. 

EVERY  WHOLESALE  JOBBER 

should  get  my  export  prices  for  Best  French 
PHONO     REPROS..  RECORDERS. 
BLANKS  and  all  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
reoresentation   of  manufacturers  of 
SPECIALTIES    of    all    kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and   prices.    Highest   Bank  Refer- 
ences.     Correspondence     invited — 
English  or  French. 

! 

For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 

Supplied  by 

GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 

1 

THE  SEYMOUR 
REPRODUCER 

NEW  1908  MODEL 
Eoormoosly  Improved. 

Absolutely  the  finest  phonograph  repro- 
ducer on  the  market.    Price.  12  6. 

Graphophone  Carrier  Arms  for  Edison 
machines  to  adopt  same,  with  spedalsound- 
ti^^ht  joint,  from  10  6  to  12  6. 

Send  for  illustrated  lists  of  above  and 
other  up-to-date  accessories. 

THE  MICROPHONOGRXPH  COMPANY 
291  Goswell  Road,  Lonilon,  England 

TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tnbernaclc  Si.,  Londta,  England 

F.    W.  ROBIIMSON 

"The  Talkeries, "  21.^  Deanspate. 
MANCHESTER,  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALKING  MACHINES.  RECORDS. 
PHONOS..  CYLINDERS.  ETC..  and  all 
Koods  connected  with  the  trade. 
WHOLESALE.  RETAIL  AND  EXPORT 
on  c.Tsh  linos  at  closi-  market  prices.  j 

m^^^  Correspondence  Invited 
«^    PROMPT  ATTENTION 

Always  opi'ii  lo  rwnsidrr  ^rood  linrs  suil- 
1    able  for  Ihe  Limlish  and  Forfinn  markois- 
Improvements  and  Novohies  preferred-  | 
Send  samples  and  prices. 

«CC  ADV'T  ADJOINING  { 

\  To  Colonial  and  Foreign  Bnyers 

The  peculiarities  of  these  market? 
have  never  been  more  api)flrent  tlian 
at  the  present  moment,  ronuIrlnfT  (he 
srenteHt  care  in  priehis  and  hiiy- 
ins.  with  a  view  to  the  f  utnre  Hav- 
liin  had  innny  yenrH*  Hxperlenoe.  I 
aui  prepared  to  buy  for  y»>u  upon 
coniniiHMlnii .  and  to  keep  you  po<itt>() 
up  wit^i  all  Ihe  InleHi  produolionH 
and  act  as  your  representative.  I 
l)uy  rock  hollom.    Instructions  to 
purchatsc  no«»d8  must  be  accompanied 
with  order  on  Rankers  to  pay  cash 
ui;ninst  Kttl  of  Lading. 

Rankers,  London  City  and  Midland 
Ltd.,  ftfnncbester.    For  terms,  please 
write  statini*  requli ''ments.  to 
F.  AV.  ROai\M)\. 
1   ''Zttt  DeanHgate.  ManelicMler,  Kiiu. 

The  City  Mfg.  Co. 

S6  City  Road,  London,  L  C 

We  are  the  ONLY  MANUFACTURERS  IN 
ENGLAND  who  are  able  to  produce  a 
);enuine  B  r  i  t  i  s  h  -  M  a  d  e  article,  superior 
quality,  to  stand  Foreign  competition. 
Records.  Albums.  Pedestals 
Exiiibition  Wire  Racks 
are  our  principal  lines,  and  w  e  can  claim 
to  be 

The  Cheapest  on  tile  Market 

Wholesale  only.       List  on  Application. 

THE  TALKING  MACmNE  WORLD. 


The  PREMIER  MANUFACTURING  CO.  ^ 

81  CITY  ROAD,  LONDON,  ENGLAND 


OFfPER 


The  CLARION 


"  NEW  PROCESS 
CYLINDER 


RECORD 


3K 

FULL 
LENGTH 

FULL 
VALUE 


QUALITY 
EXCELLENT 

TONE 
PURE  AND 
NATURAL 


BETTER 

than  any 

SHILLING 
RECORD 

on  the  market 


To  AMERICAN  JOBBERS 

AND 

Progressive  Colonial  Dealers 


THE  MOST  PROFITABLE  LINE 

to  handle  is  a  record  that  will  sell 
quickly.  You  don't  want  to  tie  up 
your  money  in  stock  that  you  can't 
sell  — THAT  YOU'LL  AGREE. 
SEEK  where  you  will,  for  GOOD 
QUALITY  and  QUICK -SELLING 
the  "CLARION  "  RECORD 

STANDS  PRE-EMINENT 

It's  the  line  you  should  handle,  for 
it's  quality  and  price  that  tells  — 
brings  repeat  orders  —  and  Clarions 
are  there  all  the  time.  RECKON 
UP  the  advantages  and  ask  yourself 
if  it's  not  worth  while  getting  into 
touch  with  us  ? 


THE  "CLARION "  IS  A 

GOLD -MOULDED 
CYLINDER  RECORD 

recorded  under  a  new  process  which 
reproduces  both  instrumental  and 
vocal  music  with  lifelike  fidelity. 
We  don't  want  to  say  too  much, 
but  are  prepared  to  stand  by  your 
opinion.    Why  not 

SEND  FOR  A  SAMPLE  SET 

and  test  them  for  yourself? 


44 


CLARION  RECORDS 

FLOOD  THE  WORLD  WITH  MELODY 


Points  to  Remember 

A  GENEROUS  PROFIT 
IS  ALLOWED 

THERE  IS  NO  DELAY  WITH 
YOUR  ORDER 
WE  SUPPLY  PROMPTLY 

The  "CLARION  "  RECORD  is  a 
money-making]  record,  not  because 
we  call  it  the  quick-selling  record, 
but  simply  that  the  price  and  quality 

Tempt  Buyers  to  Come  Again 


WE  ARE  SEEKING 

the  best  class  of  Dealers  to  stock 
"  Clarion  "  Records,  and  if  YOU  are 
wanting  the  best  class  of  record  — 
the  easy-selling  record  —  LOSE  NO 
TIME  in  applying  for  our  complete 
lists  and  particulars  of  trading  in 
your  country. 


DON'T  PUT  IT  OFF. 
to  the  manufacturers, 


Write  now 


The  Premier  Manufacturing  Co. 


81  City  Road, 


LONDON,  ENGLAND 


SHOW  BIG  PROFITS 


3K 

FULL 
LENGTH 

FULL 
VALUE 


Up-to-Date 

Lists 
of  Popular 
Selections 


EXTREME 
CLIMATIC 
CHANGES 
DO  NOT 
AFFECT 
"CLARION- 
RECORDS 


All  Go  Ahead  Jobbers  are  Handling  These  in  Australia  and  New  Zealand.  Are  You  ? 


44 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS-iContinued  .  

TRADE  REPORTS  FROM  THE  PROVINCES 


MANCHESTER  NOTES. 

Manchester,  May  4,  1908. 

At  the  present  moment  Manchester  and  dis- 
trict is  experiencing  a  very  flat  time  as  regards 
the  talking  machine  industry.  Removals  and 
auction  sales  are  pretty  frequent,  and  owing  to 
the  tightness  of  the  money  market,  financial 
obligations,  in  a  large  number  of  cases,  cannot 
be  met.  Large  dealers  and  factors  all  round  com- 
plain very  seriously  of  the  inability  of  their  trade 
customers  to  pay  their  accounts  when  due,  and 
with  the  sales  being  very  slow,  and  general  de- 
pression existing  in  the  northwest  district,  the 
next  few  months  do  not  look  encouraging  by  any 
means  for  a  large  number  of  the  dealers.  On 
the  other  hand,  in  some  exceptional  cases,  where 
the  up-to-date  trader  has  been  careful  and  pains- 
taking with  his  customers,  the  connection  al- 
ready secured  will  no  doubt  pull  him  safely 
through  the  depressing  time.  Already  some 
houses  are  considering  the  next  year's  require- 
ments, and  alterations  are  being  made  to  further 
adapt  existing  premises  to  future  needs. 

Manager  Grossman,  of  the  Columbia  Phono- 
graph Co.,  reports  business  keeping  up  very  well, 
notwithstanding  the  depression  of  trade  here, 
generally.  Although  machine  sales  are  on  the 
slow  side,  there  is  a  continually  increasing  de- 
mand for  records,  the  new  double-sided  ones, 
more  especially.  The  series  of  twelve  records  by 
Miss  Ruth  Vincent  are  very  popular,  a  favorite 
selection  being  the  "Waltz  Song"  from  Edward 
German's  "Tom  Jones."  This  is  the  song  which 
was  encored  nightly  when  sung  by  Miss  Vin- 
cent during  her  visit  to  Manchester  at  this 
Prince's  Theater.  Mr.  Crossman  also  states  that 
during  a  recent  trip  through  the  northern  por- 
tion of  his  territory,  a  large  number  of  new 
accounts  were  opened,  with  very  satisfactory  re- 
sults. 


We  have  to  chronicle  reports  of  very  good 
business  from  dealers  in  Hyde,  Ashton-under- 
Lyne,  Bury  and  other  towns,  as  the  result  of 
the  various  Pathephone  concerts  given  during 
the  past  month.  In  Bury,  particularlj',  Messrs. 
Harrison  and  Mr.  Warburion  inform  us  that 
the  crowd  was  great,  even  to  overflowing,  and 
we  understand  that  in  each  case,  where  these 
concerts  have  been  given,  t'ae  dealers,  as  well  as 
the  audience,  have  been  mutually  delighted. 


LEEDS  AND  DISTRICT  NOTES. 


Leeds,  May  5,  1908. 

Reports  from  the  dealers  in  Leeds  and  dis- 
trict show  business  as  fairly  satisfactory  for  the 
time  of  the  year.  Scott  &  Co.,  the  Phono  Stores, 
and  Appleton  &  Co.,  etc.,  say  that  they  are  fairly 
satisfied  with  results  to  date. 

Hilton  &  Co.  have  experienced  a  very  good 
season,  and  their  general  manager,  W.  J.  Rib- 
bons, felt,  notwithstanding  his  expectations  of  a 
slack  time  this  summer,  that  the  trade  would  be 
greater  than  ever  next  season.  Unfortunately, 
however,  Leeds  being  a  very  get-at-able  center, 
the  dealei-s  are  feeling  somewhat  the  effects  of 
the  long  and  continuous  strike  of  mechanics  on 
the  northeast  coast.  In  Hull,  Grimsby,  Stockton, 
Darlington,  and  north  as  far  as  Newcastle-on- 
Tyne,  this  friction  between  masters  and  men 
and  stoppage  of  work  considerably  retards  the 
sale  of  talking  machine  goods,  to  the  detriment 
of  the  dealers.  As  soon,  however,  as  the  labor 
conditions  improve,  which  may  be  shortly,  the 
trade  will  again  pick  up  a  great  deal  that  it  has 
already  lost. 

Mr.  Jenkins,  the  well-known  Pathephone  agent, 
of  Leeds,  states  that  Pathe  records  are  holding 
their  own  well,  and  that  since  he  has  made  a 
specialty  of  these  records  he  cannot  sell  the 
needle  records  as  of  old.  In  fact,  so  much 
so,  that  he  has  considerably  reduced  his  stock 
of  the  latter,  and  added  to  his  stock  of  the  for- 
mer, with  every  possible  chance  of  success. 


LIVERPOOL  NOTES. 


Liverpool,  May  1,  1908. 
In  Liverpool  and  district  there  is  certainly  a 
large  decline  in  the  sales,  and  fears  are  enter- 
tained that  the  shipbuilding  crisis  may  seriously 
affect  the  talking  machine  business  during  the 
next  few  months.  At  the  present  moment  there 
are  upwards  of  80,000  men  on  strike,  and  with  a 
grave  crisis  in  view,  business  in  the  talking  ma- 
chine trade  does  not  look  too  rosy  in  the  near 
future. 

At  Messrs.  Richardson's,  as  well  as  Messrs. 
Johnson's,  Ltd.,  business  was  reported  as  fairly 
good,  taking  all  things  into  consideration. 
Archer  &  Co.,  Messrs.  Dibbs.  Ltd.,  and  other  well- 
known  retail  houses  also  report  a  fairly  normal 
condition  as  regards  sales. 

At  Van  Gruisen  &  Son's,  2)^  Bold  street,  where 
they  handle  gramophone  goods,  as  an  adjunct 
to  their  very  extensive  piano  and  music  business, 
sales  have  been  very  satisfactory  up  to  the  pres- 
ent. In  Messrs.  Van  Gruisen's  case,  however, 
they  have  a  special  department  fitted  up  entirely 
for  the  gramophone  business,  and  have  found  it 
to  be  a  necessity,  whereby  customei-s  can  sit 
;ind  listen  and  carefully  inspect  the  goods  they 
aie  iHiying  without  fear  of  interruption. 

At  Thompson,  Helsby  &  Co.,  Pathe  goods  ap- 
pear to  be  selling  in  fair  quantities. 

The  Melograph  Co..  Ltd.,  like  a  great  many 
others,  report  trade  a  little  slow  at  present. 

In  the  North  of  England  generally,  however, 
tlic  plionograph  and  talking  machine  goods  have 
lucii  n^placed  to  a  very  large  extent  with  cycles 
and  other  accessories.  The  cycle  people  have  ap- 
parently relegated  these  goods  to  the  back  part  of 
tlio  premises,  and  are  busy  at  the  present  moment 
with  cycles  for  tlic  summer  season. 


In  very  few  instances,  we  are  sorry  to  say,  do 
the  cycle  dealers  attempt  to  cater  for  the  trade 
all  the  year  round,  and  in  cases  where  they  do 
not  do  so  they  generally,  at  the  present  season 
of  the  year,  sell  the  goods  they  have  in  stock 
at  any  price,  regardless  of  cost,  or  of  any  other 
consideration.  In  exceptional  cases,  however,  we 
find  a  conscientious  cycle  dealer  who  does  his 
best  to  be  honest  to  the  trade  in  the  summer  as 
well  as  winter,  but  without  wishing  to  be  im- 
polite, these  cases  are  very  few  and  far  between, 
but  where  the  goods  are  handled  all  the  year 
round  it  proves  most  beneficial,  besides  keeping 
(or  retaining  previous  clients)  from  one  season 
to  another. 


THE  FOLLOW  UP  CAMPAIGN 


Is  Something  That  Should  be  Inaugurated  by 
Every  Talking  Machine  Man — It  Pays  to 
Keep  Your  Customers  Fully  Informed  With 
the  Idea  That  You  Are  a  Live  Man  and  De- 
sirous of  Being  of  Service  to  Them  in  Every 
Way  Possible — All  Printed  Matter  Should  be 
Logically  Connected. 


Nearly  every  dealer  has  on  his  books  the 
names  of  hundreds  of  people  who  could  very 
easily  be  made  regular  customers.  They  are 
people  who  have  bought  intermittently.  You 
want  their  orders,  and  you  want  bigger  orders. 
If  you  want  these  accounts  you  should  ask  for 
them,  ask  for  them  in  the  right  way  and  at  the 
right  time.  In  no  way  can  you  do  this  so  sen- 
sibly as  by  a  direct  and  sj'stematic  series  of  well 
planned  mail  matter  which  will  go  out  once  a 
month  or  oftener.  The  frequency  with  which 
you  send  out  this  matter  and  the  length  of  time 
for  which  you  send  it  depends  entirely  upon  the 
value  of  these  accounts. 

Most  advertisers  have  the  right  idea  as  far  as 
the  sending  of  printed  matter  to  prospective 
customers  is  concerned.  They  will  send  out  in 
the  course  of  a  year  a  miscellaneous  lot  of  book- 
lets, price  lists,  blotters,  circulars  and  folders. 
Thej'  will  send  these  out  at  irregular  intervals, 
and  there  will  be  no  real  connection  between 
them.  This  sort  of  matter  is  good,  but  it  is  not 
as  good  as  it  ought  to  be.  Neither  will  it  get 
the  best  results. 

There  should  be  a  certain  logical  connection 
between  all  pieces  of  printed  matter.  Each  piece 
should  begin  where  the  last  one  left  off.  There 
should  be  one  continuous  argument  delivered 
upon  the  instalment  plan.  Each  card  or  other 
piece  should  be  complete  in  Itself.  It  should 
make  one  point,  drive  that  home  and  clinch  it 
on  the  other  side.  More  than  this,  it  should  not 
try  to  do.  The  point  made  in  the  next  piece 
should  go  one  step  further  and  make  one  more 
point.  The  whole  series  taken  together  should 
tell  a  long,  continued,  interlocking  story  of  your 
goods  and  their  advantages. 

The  pieces  thus  written  should  go  out  fre- 
quently enough  so  that  the  conrection  will  not 
be  lost.  The  man  who  gets  these  pieces  will 
read  them.  In  the  end  this  reading,  week  after 
week,  leaves  a  cumulative  impression,  strong  and 
convincing.  And  somewhere  during  the  life  of 
this  series  you  are  going  to  reach  your  man 
just  at  the  right  time.  That  is  the  day  you  are 
going  to  land  the  order. 

The  whole  theory  of  good  circular  work  then 
is  that  it  should  be  part  of  a  systematic  plan. 
The  right  kind  of  a  mail  series  cannot  fail  to 
be  the  best  investment  you  have  ever  made  In 
employing  salesmen. 

An  ideal  series  Is  one  consisting  of  a  fac-simile 
letters,  special  postal  cards,  booklets  and  folders. 
.\   facsimile  letter  Is  an  exact  likeness  of  a 


PHIUP  NEALE, 

PMOINO.  EXPERT, 

5  Chalk  Farm  Rd.  LONDON.  N.  W. 

Tnllxln.e  Machines  of  every  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  "Job  too  small — no 
Job  too  l.Trge. 


AN  OPPORTUMTY  lor 
Foreign  Manulacturers 
To  Create  Business 
In  America 

1  am  ready  to  close  satisfactory 
deals  v^rith  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  v/hich  are  attractive.  I  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  oi  Tbe  Talking  Machine  World 

1  Madison  Avenue  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


45 


personal,  dictated,  pen-signed,  press-copied  letter. 
It  has  all  the  moral  effect  of  a  real  letter.  The 
fact  that  it  can  be  gotten  up  easily  in  lots  of 
from  five  hundred  to  a  thousand  has  nothing  to 
do  with  this  effect.  A  man  receives  one  of  these 
letters  at  a  time.  He  knows  nothing  of  the 
others,  and  for  all  practical  purposes  it  is  just 
as  good  as  a  letter  your  stenographer  had  writ- 
ten. 

Special  postal  cards  are  postal  cards  larger 
or  smaller  than  an  ordinary  government  postal 
card.  They  are  printed  upon  cardboard  of  vari- 
ous bright  lines  in  at  least  two  colors  of  ink. 
Two  colors  of  ink  taken  with  the  color  of  the 
card  gives  a  three,  four  or  even  five  color  effect 
by  processes  which  are  known  to  the  elect.  The 
illustration  should  belong  naturally  to  the  matter 
on  the  card,  and  should  bring  out  some  point  in 
it.  The  matter  should  be  short  and  to  the  point 
— about  what  can  be  read  without  effort  in  a 
couple  of  minutes.  It  should  be  so  arranged 
that  the  meaning  can  be  grasped  in  a  jiffly. 

A  pleasant  variation  of  the  special  postal  card 
is  a  folder  which  is  so  made  that  it  does  not 
require  an  envelope.  The  expense  of  the  enve- 
lope is  thus  saved  and  also  the  time  of  the 
person  who  receives  it.  The  folder  opens  easily 
and  tells  its  message  without  any  loss  of  time, 
while  its  novel  form  makes  a  special  claim  for 
recognition. 

About  twice  a  year  it  is  well  to  send  out  a 
booklet  giving  in  detail  that  which  cannot  be 
told  by  letter.  You  can  do  almost  anything  with 
the  public  if  you  have  the  right  kind  of  matter, 
written  and  illustrated  in  the  right  kind  of  way. 
The  right  way  of  pushing  a  thing  will  appeal 
every  time  and  is  sure  to  reach  the  desired  goal. 

You  will  find  out  by  a  series  of  this  kind  one 
of  two  things:  either  you  can  sell  him  your 
goods,  and  you  will  proceed  to  do  so,  or  that  it 
is  impossible  for  you  to  ever  sell  them  to  him. 
Either  is  worth  finding  out,  and  you  can  do  it 
in  no  other  way  as  cheaply  or  as  quickly.  A 
properly  written,  well  planned  mail  series  sent 
out  to  a  large  but  carefully  edited  list  of  people 
in  your  city  and  outlying  towns  is  like  a  fine- 
toothed  rake.  Nothing  else  is  so  thorough  or  so 
apt  to  bring  in  all  possible  orders. 

The  fault  -with  most  circularizing,  as  stated 
before,  has  been  the  haphazard  way  in  which  it 
has  been  done.  You  have  mailed  a  booklet  here, 
a  folder  there,  and  a  letter  in  another  place. 
You  have  not  seen  to  it  that  one  man  gets  all 
these  three  pieces  or  you  have  sent  them  so  far 
apart  that  he  has  forgotten  the  first  pieces  of 
the  series. 


DITSON'S  FINE  VICTOR  DISPLAY. 

The  display  window  of  Charles  H.  Ditson  & 
Co.,  the  great  music  publishing,  musical  mer- 
chandise and  piano  house,  8  to  12  East  34th 
street.  New  York,  have  an  elaborate  exhibit  of 
Victor  goods  this  week.  The  arrangement  of 
cabinets,  machines,  records,  horns  and  minor 
essentials  is  artistically  effective,  and  in  conse 
quence  it  had  a  crowd  in  front  throughout  the 
day.  This  department  of  Ditson  &  Co.  is  devel- 
oping rapidly,  the  increase  running  into  aston- 
ishingly large  figures. 


WM.  E.  GILMORE  RETURNS. 

William  E.  Gilmore,  president  of  the  National 
Phonograph  Co.,  has  returned  from  a  three 
weeks'  vacation  spent  with  his  family  at  Vir- 
ginia Hot  Springs.  It  was  exclusively  a  pleasure 
trip,  nothing  more  serious  than  golf  and  moun- 
tain drives  receiving  attention.  However,  Mr. 
Gilmore  is  said  to  have  taken  the  golf  feature 
very  seriously  indeed.  It  was  his  first  extended 
trial  of  the  Scotch  game,  and  between  driving 
the  ball  over  the  Vii'ginia  mountain  tops  and 
actively  following  it  up,  he  returns  to  his  desk 
well  qualified  for  the  championship  finals  in 
business  as  well  as  "gulf." 


The  King  of  Italy  is  the  latest  convert  to  the 
talking  machine.  He  was  supplied  with  a  ma- 
chine by  the  Gramophone  Co.,  of  Milan,  whom  he 
has  appointed  Court  Suppliers. 


THE  TRADE  IN  GERMANY. 

Improved  Financial  Conditions  Help  Business 
— Many  New  Devices  Being  Exploited — 
Record  Prices  Reduced — Double  Sided  Super- 
seding Single  Sided  Records — The  "Talker" 
at  Berlin  University — Liberal  Avertlsing  the 
Rule — Talking  Machine  Concerts  Financial 
Success — Valuable  Beka  Records — Contest- 
ing the  Field  in  India — New  Record  Com- 
pany Wins  Success — Columbia  Co.  Discon- 
tinue Berlin  Branch — New  Style  Hornless 
Machines  the  Vogue. 

(Special  to  The  Talking  Machine  World.) 

Berlin,  Germany,  May  2,  1908. 

With  the  improvement  in  the  financial  situa- 
tion in  this  country  business  is  beginning  to  get 
back  to  normal,  and  the  talking  machine  trade, 
as  well  as  others,  are  gaining  in  spirit  and  are 
optimistic  regarding  the  future. 

The  tendency  seems  to  be  toward  producing 
new  devices  and  exploiting  those  machines  and 
accessories  which,  while  not  new,  have  never 
been  taken  up  to  any  extent  by  the  purchasing 
public.  There  is  also  a  noticeable  tendency  in 
the  trade  to  reduce  the  wholesale  price  on  rec- 
ords, several  companies  having  already  an- 
nounced a  reduction  in  the  price  of  both  cylin- 
der and  disc  records,  among  them  being  the 
Zonophone  Co.,  Beka  Record  Co.,  Homophone 
Co.,  and  the  Columbia  Phonograph  Co. 

The  International  Zonophone  Co.,  believing 
that  single-sided  disc  records  were  no  longer  in 
active  demand,  made  a  proposition  to  their  trad- 
ers offering  to  take  back  all  unused  single-sided 
records  on  special  terms,  provided  twice  the 
number  of  double-sided  records  were  ordered. 
Up  to  date  a  large  number  of  traders  have  taken 
advantage  of  the  offer  and  are  devoting  them- 
selves exclusively  to  the  sale  of  double-sided 
records. 

The  Berlin  University  is  a  staunch  supporter 
of  the  talking  machine  and  uses  it  to  a  large 
extent  in  historical  and  psychological  research. 
Dr.  von  Hornbostel  having  found  it  an  invaluable 
aid  in  studying  and  recording  for  future  refer- 
ence the  music  and  dialects  of  primitive  races. 

The  trade  through  the  Empire  are  paying 
especial  attention  to  advertising,  and  some  won- 
derful results  are  being  obtained  in  the  shape  of 
original  and  attractive  printed  matter.  So  good 
is  the  general  run  that  it  is  difficult  to  pick  out 
one  example  as  being  in  any  degree  superior  to 
many  others.  Window  decorating  also  holds  the 
attention  of  the  various  traders,  owing  largely 
to  the  impetus  given  that  form  of  local  publicity 
by  the  awarding  of  six  prizes  for  the  best  dressed 
windows  by  the  Deutsche  Grammophon  Aktien- 
gesellschaft,  the  first  prize  being  won  by  J.  Ch. 
Detering,  of  Hamburg.  Since  the  contest  in  De- 
cember window  decoration  has  been  closely 
studied. 

The  talking  machine  concerts  held  during  the 
season  just  closed  were  the  most  successful  in 
the  history  of  the  trade,  it  being  no  rarity  for 
1,500  or  more  tickets  to  be  sold  for  concerts  in 


the  larger  cities.  Only  the  best  styles  of  the 
leading  machines  were  used,  and  it  was  quite  a 
tad  to  place  two  or  more  machines,  made  by  dif- 
ferent companies,  in  competition  at  the  concerts. 

Stories  of  the  use  of  the  talking  machine  for 
business  purposes  in  unique  manner  are  fre- 
quent, and  it  is  said  that  a  photographer  of 
Hamburg  has  one  placed  in  his  reception  room, 
where  the  opening  of  the  door  causes  it  to  oper- 
ate. It  requests  the  customer  to  be  seated,  calls 
attention  to  a  specimen  album  on  the  table,  and 
quotes  rates  and  special  offers. 

The  foreign  list  of  the  Beka  Record  Co.  em- 
braces about  every  known  tongue  in  all  the  six 
great  continents,  and  the  records,  while  not  ap- 
pealing to  Europeans  in  a  musical  sense,  as  a 
rule,  are  considered  invaluable  to  the  student 
of  racial  characteristics,  and  are  in  very  good 
demand. 

India,  as  an  exclusive  talking  machine  field,  is 
being  strongly  fought  for  by  two  companies,  the 
Grammophon-Gesellschaft  and  the  Beka-Gesell- 
schaft,  and  although  the  former  was  the  first  in 
the  field,  and  had  secured  practically  a  monopoly 
of  the  record  trade,  the  Beka  people  are  rapidly 
winning  a  place  for  themselves  and  are  doing 
an  excellent  business. 

The  Jumbo-Record-Fabrik,  of  this  city,  recently 
founded  with  a  capital  of  20,000  m.,  have  already 
built  up  a  very  satisfactory  trade  under  the 
direction  of  the  able  business  manager,  Herr  A. 
Gloetzner.  The  company  manufacture  records 
and  accessories.  One  reason  for  their  success  is 
their  unique  and  commanding  method  of  adver- 
tising. For  some  time  they  sent  in  each  package 
of  records  a  double-sided  disc  with  instructions 
to  play  one  of  the  sides  first.  The  side  indicated 
bore  a  bright  advertising  talk  regarding  the 
Jumbo  records  and  the  people  who  made  them. 

I  suppose  you  are  aware  that  the  Columbia 
Phonograph  Co.  have  discontinued  their  branch 
in  this  city,  which  was  established  in  1900  before 
the  general  run  of  traders  realized  the  possibili- 
ties of  the  talking  machine  business.  As  there 
are  now  many  traders  in  Berlin  selling  the  Co- 
lumbia Co.'s  goods,  they  thought  it  best  for  all 
concerned  to  stop  their  retail  competition. 

Realizing  the  inartistic  appearance  of  the 
usual  style  of  talking  machine  and  horn  when 
placed  in  a  handsomely  decorated  drawing  room, 
the  various  manufacturers  have  succeeded  in  pro- 
ducing some  highly  ornamented  machines  minus 
the  trumpets  that,  while  being  capable  of  satis- 
factory musical  results,  are  built  and  finished 
in  a  manner  as  to  make  them  decidedly  orna- 
mental wherever  placed.  One  of  the  new  ma- 
chines has  a  vase  on  the  top  which  acts  as  the 
trumpet,  and  which  is  filled  with  sprays  of 
leaves  in  a  manner  not  to  interfere  with  the 
music.    The  effect  is  enchanting. 


The  Penn  Phonograph  Co.,  Philadelphia,  Pa., 
have  become  members  of  the  National  Associa- 
tion of  Talking  Machine  Jobbers.  Mr.  Miller's 
conversion  was  no  easy  job,  but  Louis  Buehn 
landed  him. 


FLURSTEDT  p     CAIfFDI   AiynT  CHEMISCHE 

bei  Apolda  i.  Th.  Germany  yJJtWf  M^W\M^n.l^lM  1  FABRIK 

The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 

Attention  paid  to  the  Manufacture  ALL  MATERIALS  PROTECTED 

of  any  Special  Material  by  PATENTS 


THE  TALKING  I^IACHINE  WORLD. 


Tills  space  reserved  by 
THE  JOHN  NEWTON  PORTER  CO. 
253  BROADWAY 
NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


DECREES  AGAINST  TALK=0=PHONE  CO. 


Handled  Down  in  Favor  of  the  Victor  Talking 
Macliine  Co.  for  Infringement  of  Berliner 
Patents. 


Upon  the  application  of  the  attorney  for  the 
receiver  of  the  Talk-o-Phone  Go.,  the  suits  of  the 
Victor  Talking  Machine  Co.  et  al.  vs.  the  Talk-o- 
Phone  Co.,  for  infringement  of  the  Berliner 
patent  No.  534,543,  and  for  infringement  of  the 
Berliner  patent  No.  548,623,  were  disposed  of  in 
the  United  States  Circuit  Court  for  the  southern 
district  of  New  York  on  May  4,  1908,  by  the 
entry  of  a  decree  in  each  case  in  favor  of  the 
Victor  Talking  Machine  Co.,  et  al.,  sustaining 
the  validity  of  the  patents,  and  enjoining  the 
defendant  by  perpetual  injunction  from  infring- 
ing the  said  patents. 

The  suit  on  the  Berliner  patent.  No.  534,543, 
against  the  Talk-o-Phone  Co.  was  brought  to  re- 
strain the  Talk-o-Phone  Co.  from  making  and 
selling  a  disc  talking  machine  for  reproducing 
sound  from  disc  records  in  infringement  of  the 
patent,  and  a  preliminary  injunction  was  granted 
against  it  at  the  same  time  the  preliminary  in- 
junction was  granted  against  the  Leeds  &  Catlin 
Co.  in  a  similar  suit  in  October,  1906.  These 
suits  against  the  two  companies  were  prosecuted 
together  in  the  United  States  Circuit  Court 
and  United  States  Circuit  Court  of  Appeals  of 
this  circuit,  until  the  Leeds  &  Catlin  Co.  case 
was  taken  to  the  Supreme  Court  of  the  United 
States.  The  decrees  just  entered,  May  4,  1908, 
dispose  of  these  suits  against  the  Talk-o-Phone 
Co.  in  favor  of  the  Victor  Co. 


BRISBANE  ON  EDISON'S  GIFT. 


The  presentation,  by  Thomas  A.  Edison,  of  a 
phonograph  to  Count  Leo  Tolstoi,  was  the  sub- 
ject of  a  very  flattering  editorial  from  the  pen 
of  Arthur  Brisbane  in  the  New  York  Journal 
of  Wednesday,  May  6th.     In  connection  there- 


with a  letter  was  printed  from  Vladimir 
Tchertkoff,  Tolstoi's  literary  agent  and  intimate 
friend,  in  which  is  expressed  the  great  Russian 
writer's  appreciation  of  this  gift.  This  happen- 
ing formed  the  basis  of  some  very  flattering 
words  for  Mr.  Edison  by  Mr.  Brisbane,  who  was 
described  as  "A  gentleman  who  represents 
America  and  its  kind  of  brains  just  about  as 
Tolstoi  represents  Russia  and  its  mental  striv- 
ings." 


HORACE  SHEBLE  LEAVES  FOR  EUROPE. 


Horace  Sheble,  vice-president  of  the  Hawthorne 
&  Sheble  Mfg.  Co.,  Philadelphia,  Pa.,  sailed  for 
Europe  May  9,  for  a  swift  trip  of  a  couple  of 
weeks,  on  special  business.  He  left  by  the 
"Minneapolis,"  via  New  York. 


WANTS  CINEMATOGRAPH  FILMS. 


An  American  consular  officer  in  a  city  of  West- 
ern Europe  reports  that  a  firm  in  his  district 
engaged  in  a  general  import  and  export  business 
desires  to  be  put  into  communication  with  Amer- 
ican manufacturers  of  printed  cinematograph 
films  and  blank  films.  He  reports  that  there 
should  be  a  good  sale  for  this  class  of  goods  in 
that  region.  The  address  of  the  consular  officer 
may  be  obtained  upon  application  to  the  Bureau 
of  Manufactures  by  referring  to  inquiry  No.  2238. 


S.  W.' WILLIAMS'  TRIP  "UP  STATE." 

S.  W.  Williams,  brother  of  J.  T.  Williams, 
general  manager  of  the  Victor  Distributing  & 
Export  Co.,  New  York,  returned  last  week  from  a 
selling  trip  through  New  York  State.  Mr.  Will- 
iams has  made  an  enviable  record  for  himself 
since  joining  the  V.  D.  &  E.  staff,  as  he  was 
entirely  new  to  the  business  and  had  little,  if 
any,  experience  as  a  salesman.  He  was  assigned 
to  the  hardest  talking  machine  territory  in  the 


country,  namely,  New  York  State,  and  has  made 
good.  In  fact,  the  work  he  has  accomplished 
proves  him  a  bright,  particular  star  in  his  line. 
Reports  also  say  his  marriage  to  an  estimable 
young  lady  from  a  prominent  up-State  family  is 
soon  to  be  "pulled  off,"  the  engagement  being 
talked  of  on  Chambers  street  as  having  been  an- 
nounced. 


LAWRENCE  HAS  SEARCHLIGHT  HORN. 


Head  of  the  Standard  Metal  Mfg.  Co.  Closes 
Deal  Whereby  the  Searchlight-Folding  Horn 
Will  Henceforth  be  Manufactured  by  That 
Concern. 


An  important  news  item  in  the  horn  depart- 
ment of  the  industry  this  month  is  the  an- 
nouncement that  arrangements  have  b.een  en- 
tered into  between  the  Searchlight  Horn  Co.  and 
the  Standard  Metal  Mfg.  Co.,  the  well-known 
manufacturers  of  the  Standard  horn,  Newark, 
N.  J.,  whereby  the  latter  company  will  hence- 
forth manufacture  the  Searchlight  horns. 

This  arrangement  was  consummated  this  week 
between  W.  A.  Lawrence  and  W.  H.  Locke.  It 
is  the  intention  of  Mr.  Lawrence,  who  is  general 
manager  of  the  Standard  Metal  Co.,  to  push  the 
manufacture  and  sale  of  the  Searchlight  horns 
in  this  country  and  abroad  as  well.  He,  as  well 
as  many  others,  believe  that  there  is  a  big  future 
for  the  'Searchlight  Folding  Horn  which  has 
been  described  in  these  columns,  and  can  be 
easily  reduced  to  pocket  size  and  may  be  shipped 
inexpensively  in  large  or  small  quantities.  Also 
when  not  in  use  it  may  be  folded  and  put  away. 

Under  this  present  arrangement  it  would 
seem  as  if  the  Seai-chlight  Folding  Horn  had 
widening  possibilities,  as  the  Standard  Metal 
Co.  have  exceptional  facilities  for  manufacturing 
and  distributing  horns. 


The  man  with  the  goods  must  first  know  how 
to  show  them. 


HAVE  YOU  EVER  STOPPED  TO  CONSIDER 

WHY 


We  can  afford 
to  carry  on  a  progressive  campaign  in  the  interests  of  the 

MUNSON  FOLDING  HORN 


Edison,  Victor,  Zonophonc  and  Columbia  Machines 


BECAUSE 


Patent  813814 


Notwithstanding  the  fact  that  the  regular  horn  business  is  rather  dull, 
there  is  a  demand  for  a  good,  practicable,  one-piece  indestructible 
folding  horn.  The  public  wants  and  needs  one.  The  Munson  Horn  meets 
all  requirements— made  of  selected  "Leatherette"  with  highly  finished  metal  parts.  Can  be  opened  and  closed 
in  30  seconds.    Tonal  quality  perfect.    All  horns  guaranteed  not  to  rattle  or  blast. 

In  solid  colors,  Gold,  Black  and  Red,  -  -  Retail  $5.00 
Handsomely  decorated  by  hand,  fast  colors,  Retail  $6.00 

If  your  jobber  cannot  supply  you,  write  us 
direct  and  we  will  put  you  in  touch  with  one  in 
your  territory  who  can.  And  remember,  THIS 
HORN  HAS  NO  RIVAL,  therefore  there  is  no 
price-cutting  competition  to  contend  with. 


THE  FOLDING  PHONOGRAPHIC  HORN  CO. 


650-652  Ninth  Ave 
NEW  YORK  CITY 


THE  TORONTO  PHONOGRAPH  CO.,  No.  474  Queen  St.,  West,  Toronto,  Ont.,  Canadian  Agents 


48 


THE  TALKING  MACHINE  WORLD. 


CLEVELAND'S  BUDGET  OF  TRADE  NEWS. 

Satisfactory  Revival  of  Business  Reported — Talker  at  Funeral — Devineau  a  Busy  Man — Ideal 
Horns  In  Demand — Gammill's  Invention — Witt  Music  Co.  Open — May  Co.'s  Fine  Trade — 
Columbia  News — Mrs.  Hartwell  Removes — High  Class  Records  in  Demand — Other  Items. 


(Special  to  Tne  Talking  Machine  World.) 

Cleveland,  O.,  May  8,  1908. 
Tlie  talking  machine  dealers  in  Cleveland  and 
northern  Ohio  in  general  have  no  particular  com- 
plaint to  make  on  trade  conditions,  judging  from 
statements  obtained  from  those  engaged  exclu- 
sively in  the  business.  All  claim  that  some 
effects  of  the  financial  flurry  are  still  felt,  but 
there  is  an  indication  of  a  satisfactory  revival 
in  business  conditions  generally,  and  the  line  of 
inquiries  and  actual  consummation  of  business 
is  good. 

Not  quite  so  many  machines  are  being  sold 
as  during  the  flush  times  of  1907,  but  otherwise; 
in  the  enormous  sales  of  records,  horns  and 
needles,  and  the  ever  increasing  profitable  repair 
trade,  business  isn't  half  bad,  if  a  dealer  is  just 
a  little  bit  inclined  to  optimism. 

In  the  aggregate  a  large  number  of  talking 
machines  are  daily  sold  in  Cleveland,  and  when 
business  generally  again  resumes  its  wonted  ac- 
tivity, normal  conditions  in  the  talking  machine 
trade  will  return,  accelerated  and  enlarged  in 
volume.  The  field  is  still  unoccupied  and  un- 
limited. 

Cleveland  has  just  secured  3-cent  street  rail- 
way fare  and  is  on  the  highway  to  municipal 
purification.  The  health  oiHcer  is  now  endeavor- 
ing to  secure  the  passage  of  an  ordinance  pro- 
hibiting piano  and  other  musical  instrument 
playing  before  a  certain  hour  in  the  morning, 
and  after  10  o'clock  in  the  evening,  on  the 
ground  that  large  cities  should  make  every  effort 
to  protect  the  nerves  of  the  inhabitants  by  keep- 
ing things  as  quiet  as  possible. 

The  adaptability  and  frequent  use  of  the  phono- 
graph in  unusual  and  surprising  ways  is  becom- 
ing less  a  novelty.  At  the  funeral  of  Henry 
Church,  at  the  suburban  town  of  Chagrin  Falls, 
held  a  few  days  ago,  he  preached  his  own  funeral 
sermon.  Some  time  before  his  death  he  pre- 
pared the  sermon  and  placed  it  on  a  record  him- 
self. When  his  friends  assembled  for  the  serv- 
ices they  were  startled  to  hear  the  voice  of  the 
deceased  thanking  them  for  the  many  favors  and 
kindness  they  had  shown  him  during  his  life 
and  long  association  with  them. 

In  connection  with  his  civic  .duties,  Louis 
Devineau  is  a  very  busy  man.  He  is  president 
of  the  Devineau  Biophone  Co.  and  general  man- 


ager of  the  Federal  Mfg.  Co.,  manufacturers  of 
the  Ideal  horn  and  talking  machine  novelties. 
The  Federal  Co.  are  busy  turning  out  horns,  and 
are  now  prepared  to  meet  all  demands.  All  the 
talking  machine  dealers  in  Cleveland  have  them 
on  sale,  and  the  universal  judgment  of  those  who 
have  listened  to  the  demonstrations  pronounce  it 
what  the  inventor  claims,  an  "ideal"  horn.  The 
company  are  receiving  orders  daily  from  every 
section  of  the  States,  and  in  the  same  week,  re- 
cently, received  orders  for  horns  from  Perth, 
Brisbane  and  Melbourne,  Australia;  Christ- 
church,  New  Zealand;  Rio  Janeiro,  Brazil;  St. 
John,  N.  B.;  London,  Eng.;  Bombay,  India,  and 
other  foreign  localities. 

Mr.  Devineau  is  highly  pleased  with  the  favor 
with  which  the  "Ideal"  has  been  received  by  the 
public,  and  claims  that  its  success  is  largely  due 
to  the  publicity  given  its  merits  by  The  Talk- 
ing Machine  World.  "I  consider  it,"  said  he, 
"the  only  medium  for  advertising,  and  in  every 
particular  a  valuable,  ably-conducted  journal." 

There  will  be  at  least  one  culprit  in  Cleveland 
who  will  in  the  future  fight  shy  of  Mrs.  Hart- 
well's  phonograph  store,  for  in  an  attempt  to 
steal  a  Zonophone  a  few  days  ago  he  received 
a  castigation  that  will  linger  in  his  memory  for 
a  long  time.  Mrs.  Hartwell  left  the  -salesroom 
unguarded  for  a  moment  late  in  the  afternoon 
while  she  went  tO'  the  repair  room  in  the  rear. 
Upon  her  return  she  at  once  missed  the  ma- 
chine, one  of  the  most  valuable  in  the  store,  and 
she  began  immediate  investigation.  Hastening 
to  the  street  she  espied  a  man  rapidly  walking 
away  with  the  machine  under  his  arm.  She 
gave  chase,  and  soon  caught  up  with  him,  de- 
manding the  return  of  the  Zonophone,  where- 
upon the  stranger  struck  her.  Now,  Mrs.  Hart- 
well is  a  small  woman,  but  she  at  once  grappled 
with  the  thief,  and  when  she  had  finished  with 
him  he  could  scarcely  regain  his  feet.  During 
the  melee  a  crowd  gathered,  and  cheering  her  on, 
saw  to  It  that  the  man  remained  the  "under 
dog."  When  he  begged  for  mercy,  M^-s.  Hart- 
well returned  triumphantly  to  the  store  with  her 
machine,  and  the  police  took  up  the  hunt  for  a 
well-known  crook. 

J.  I.  Gammill,  of  this  city,  is  the  inventor  of 
a  new  candidate  in  the  talking  machine  field.  It 
is  an  automatic  phonograph  adapted  to  place 


and  displace  records  in  a  playing  position  upon 
a  phonograph.  The  model  is  intended  to  play 
sixteen  records,  but  it  is  the  intention  of  the 
company  to  manufacture  three  different  sizes  for 
home  use — 10,  16  and  32  records,  respectively, 
a'.Eo  a  machine  adapted  especially  for  penny 
arcade  purposes,  equipped  with  earway  tubes  and 
coin  slot.  This  machine  will  have  a  capacity 
of  16  records  and  will  require  the  same  amount 
of  current  as  a  16-candle  power  lamp. 

The  home  machine  will  be  asbolutely  self- 
contained — that  is.  there  will  be  no  necessity  for 
a  horn  nor  horn  stand,  as  this  adjunct  forms  a 
part  of  the  cabinet  and  is  contained  therein.  The 
cabinet  will  be  finished  in  mahogany  and  golden 
oak,  of  a  beautiful  and  striking  design,  and  such 
as  will  grace  any  parlor.  The  World  will  in  a 
short  time  give  a  more  full  and  exact  descrip- 
tion, together  with  photographic  cuts  of  the  ma- 
chine. It  is  the  intention  to  soon  place  the  ma- 
chines upon  the  market. 

The  Witt  Music  Co.,  successors  to  the  Cleve- 
land Automatic  Musical  Co.,  have  opened  up  a 
first-class  music  store  at  206  Prospect  avenue, 
running  through  to  2117-19  East  Second  street. 
The  location  is  a  fine  one,  and  the  store  has 
been  tastily  fitted  up  in  mission  oak  throughout, 
with  mission  oak  fixtures  and  furniture,  and 
presents  a  most  pleasing  and  attractive  api)€ar- 
ance.  The  company  have  put  in  a  complete  line 
of  Victor  and  Edison  goods,  and  a  line  of  auto- 
matic electrical  musical  instruments,  consisting 
of  pianos,  military  band  organs,  mandolin  quar- 
tets, automatic  phonographs,  orchestral  instru- 
ments, etc.;  also  a  large  stock  of  sheet  music  and 
musical  instruments.  They  will  do  a  retail  and 
jobbing  business.  The  company  have  been  very 
fortunate  in  securing  H.  B.  McNulty  as  manager. 
He  has  had  a  number  of  years'  experience  in  the 
business,  and  recently  connected  with  the  Eclipse 
Musical  Co.  as  assistant  manager. 

W.  J.  Roberts,  Jr.,  says  that  while  business  is 
fair  there  is  no  rush.  He  stated  he  had  just 
made  sales  of  two  Victrolas,  and  together  with 
his  other  sales,  felt  as  though  business  was 
surely  picking  up.  Demand  for  records,  he  said, 
was  good,  especially  for  Caruso  and  Red  Seal. 
He  has  on  exhibition  a  Louis  XV.  Victor  Vic- 
trola,  which  has  just  been  added  to  his  already 
complete  stock. 

J.  Herbert  Roach,  manager  of  the  commercial 
department  of  the  Columbia  Phonograph  Co., 
says  business  is  very  good,  and  only  inability  to 
procure  machines  is  all  that  prevents  having  a 
record-breaking  month's  business.  He  stated 
that  within  the  past  week  he  had  secured  trial 
orders  from  a  number  of  the  largest  business 
houses  in  the  city.  A  trial,  Mr.  Roach  says, 
always  secures  him  a  client. 

The  May  Co.  are  having  a  fine  run  of  trade  in 
the  talking  machine  line.  The  manager  stated 
they  were  making  sales  of  machines  daily,  and 
recently  sold  five  in  one  day,  one  of  which  was 
a  Victrola.  With  a  complete  list  of  Red  Seal 
and  Columbia  records  the  sales  are  large  and 
constantly  growing.  The  company's  demonstra- 
tion rooms  are  large,  and  there  is  scarcely  any 
hour  during  the  day  when  there  are  not  a  num- 
ber present  listening  to  the  music. 

A  good  window  dresser  is  by  instinct  a  genius. 
One  who  is  able  to  put  something  in  a  window 
that  catches  the  eye  and  attention  of  a  crowd  has 
solved  the  great  problem  of  his  job.  It's  strange 
how  many  people  can  be  attracted  by  some  sim- 
ple thing  that  will  hold  their  interest.  Mc- 
Millin,  the  music  and  talking  machine  dealer, 
has  in  his  window  a  horn.  He's  had  hundreds 
of  horns  there  that  caught  passing  glances,  but 
this  one  makes  people  stop  and  gather  about  the 
window.  A  card  on  it  tells  that  it  was  used  in 
the  Civil  War,  and  when  carried  by  the  player 
the  bell  was  to  the  rear,  so  the  music  could  be 
lieard  better  by  the  soldiers  marching  to  battle 
behind. 

Cleo.  S.  Bourgeois,  manager  of  the  Columbia's 
l)ranch  store.  No.  1831  West  25th  street,  says 
(hat  tlic  sales  of  machines  are  not  so  brisk,  but 
that  the  demand  for  records  of  all  kinds  is  very 
good.  He  stated  that  trade  was  showing  some 
improvement    ri.glit    along,    and    he    thinks  it 


NEEDLES 


MR.    JOBBER:    we    claim     that  our 
^  NEEDLES  are  the  BEST 

on  the  market  and  CAN'T  BE  BEAT.  Our 
PRICES  are  the  lowest,  consistent  wdth  GOOD 
QUALITY.  WE  MAKE  fifteen  kinds  put  up  in 
stock  ENVELOPES  or  TINS  or  put  up  in  Special 
designs  and  packages  with  your  name.  DO  NOT 
DELAY.    WRITE  FOK  SAMPLES  AND  PRICES 


The  Talking  Machine  Supply  Co.,  :"e";  york 


THE  TALKING  MACHINE  WORLD. 


49 


will  be  excellent  for  the  next  few  weeks  at  least. 

Mrs.  Metta  Hartwell  has  moved  her  phono- 
graph store  from  2058  West  25th  street  to  3032 
Lorain  avenue.  She  has  fitted  the  new  store  up 
in  a  neat  and  tasty  style,  and  has  so  arranged 
the  machines  and  records  as  to  present  a  most 
inviting  display  to  customers.  She  handles  the 
Victor,  Edison  and  Columbia,  and  her  facilities 
for  demonstrating  are  good.  She  stated  business 
in  the  new  location  had  opened  up  fine,  and 
being  the  only  talking  machine  store  on  the 
street,  thinks  she  will  be  very  successful. 

The  Gottdiner  &  Wicht  Co.  report  trade  very 
slow,  with  slight  indication  of  revival.  Mr.  Gott- 
diner said  they  were  selling  some  records,  but 
that  the  demand  for  machines  was  almost  nil. 
He  attributes  the  dulness  to  the  closing  down 
and  partial  closing  of  the  manufactories  in  that 
section,  and  that  when  operations  are  resumed 
an  impetus  will  be  given  the  talking  rnachine 
business. 

"I  am  feeling  pretty  good  over  the  way  busi- 
ness is  coming  along  in  our  new  location,"  said 
Mr.  Probeck,  manager  of  the  Columbia  Phono- 
graph Co.,  420  Prospect  avenue.  "There  is  noth- 
ing specially  new  to  say — we  are  selling  machines 
and  a  good  many  records  daily,  and  business  is 
slowly  improving."  Under  the  supervision  of 
Mr.  Bourgeois  the  company  have  fitted  up  their 
large  window  with  an  automatic  device  showing 
a  lady  exhibiting  and  bending  a  Marconi  record 
and  describing  its  merits.  It  is  an  attractive 
and  telling  scheme. 

The  Eclipse  Musical  Co.  are  doing  a  large  job- 
bing trade.  "Business,"  said  Mr.  Towell,  man- 
ager, "is  running  along  just  about  as  usual.  We 
are  selling  a  good  many  high-priced  machines 
and  records.  Conditions  here  are  better,  or  at 
least  quite  as  good,  as  in  the  East."  Mr.  Towell 
has  just  returned  from  an  eastern  trip. 

W.  H.  Buescher  &  Son  report  that  "business 
is  running  along  on  an  even  keel."  "We  are 
having  a  good  sale  of  records,"  said  Mr.  Bues- 
cher, "especially  Red  Seal  records.  In  conjunc- 
tion with  the  Caruso  concert  at  the  Hippodrome, 
May  11,  we  have  had  many  calls  for  Caruso  rec- 


ords. We  are  also  selling  a  good  many  Lucia 
Sextet  records,  customers  being  unstinted  in 
their  praise  of  them.  There  is  some  perceptible 
improvement  in  business." 

"Trade  continues  very  good  indeed,  all  things 
considered,"  said  Mr.  Hugh  Gully.  "My  sales 
are  increasing  daily,  and  have  sold  a  number 
of  Caruso  records  this  week.  There  is  an  ex- 
cellent demand  for  Red  Seal,  and  in  fact,  for  all 
the  May  records." 

Conditions  were  reported  at  about  the  same 
as  last  month  at  Flesheim  &  Smith's.  Sales  of 
machines,  it  was  stated,  were  slow,  while  the 
demand  for  records  is  good  and  improving. 


viTAK  cq;s  strong  line 

Of  Motion  Picture  Macfiines — Range  in  Grade 
from  the  Popular  to  the  Professional. 


It  is  now  over  two  years  since  the  New  York 
Vitak  Co.  first  started  experimenting  on  motion 
picture  machines  and  films.  At  first  their  efforts 
were  directed  toward  the  producing  of  a  ma- 
chine and  outfit  that  would  be  cheap  enough  in 
price  to  make  a  good  premium  or  mail  order 
proposition.  Only  those  conversant  with  the 
business  can  realize  the  difficulties  that  were 
met  and  overcome,  but  so  successful  were  they 
in  this,  their  maiden  effort,  that  they  decided  to 
go  a  long  step  forward  and  bring  out  a  profes- 
sional machine.  All  this  followed  experience 
and  a  closer  knowledge  of  the  requirements  of 
the  business.  They  saw  the  great  field  open  to 
the  manufacturer  who  would  successfully  con- 
struct a  thoroughly  practical  machine  for  the 
home.  They  knew  the  obstacles  that  stood  in  the 
way  and  would  not  put  their  machines  on  the 
market  until  each  and  every  one  had  been  sur- 
mounted. 

All  this  experimenting  took  time  and  money, 
and  in  the  meanwhile  this  trade  was  growing 
rapidly,  and  as  each  day  passed  by  the  certainty 
grew  that  it  was  not  simply  a  craze  but  an  in- 
dustry that  had  come  to  stay.  Failing  to  im- 
prove on  the  world-famous  invention  of  Eberhard 


Schneider,  known  as  the  "Miror  Vitae,"  they 
did  the  next  best  thing,  namely,  took  it  over 
part  and  parcel.  This  machine  in  every  way 
shows  an  utter  disregard  of  cost.  Their  own 
"Vitak  Standard"  was  constructed  to  give  maxi- 
mum efficiency  at  minimum  cost — a  machine  for 
those  desiring  the  best  the  market  could  pro- 
duce at  a  reasonable  price.  Again  they  have 
been  successful  to  the  degree  that  it  is  second  to 
none  but  the  "Miror  Vitae."  Their  Home  Model 
completed  their  list,  and  in  this  is  combined  all 
the  meritorious  features  of  its  larger  brothers, 
only  built  on  a  smaller  and  less  costly  scale. 

In  other  words,  the  present  Vitak  Co.,  which 
was  an  outgrowth  of  the  New  York  company, 
control  to-day  the  finest  machines  in  every 
branch  of  this  business,  and  that  their  persever- 
ance will  be  repaid  goes  without  question.  Deal- 
ers handling  their  goods  have  no  qualms  about 
being  "stuck,"  for  not  a  machine  leaves  their 
factories  without  their  written  guarantee,  which 
fully  covers  it,  and  there  is  always  a  come-back 
assured  which,  should  it  arise,  they  are  as  anx- 
ious to  rectify  as  are  their  representatives. 


LOUIS  SILVERMAN  TO  MARRy. 


Louis  Silverman,  who  looks  out  for  the  city 
trade  in  the  wholesale  department  of  the  Regina 
Co.,  New  York,  will  be  married  on  June  28  to 
Miss  Frances  Solomon.  The  ceremony  will  be 
private.  It  is  probable  the  honeymoon  will  be 
enjoyed  at  Atlantic  City,  N.  J.,  and  prolonged 
over  the  convention  of  the  National  Association 
of  Talking  Machine  Jobbers,  which  takes  place 
July  6  and  7. 


WHEN  TO  STOP  ADVERTISING. 


When  buyers  forget  to  forget — when  competi- 
tion ceases  to  compete;  when  every  actual  and 
prospective  customer  has  been  convinced  that 
your  product  is  the  best  of  its  kind  and  nothing 
better  can  be  produced,  then,  and  only  then,  will 
it  be  safe  to  get  along  without  advertising. 


Cook's  Automatic  Stop 

F^ICV     ManOV  absolutely  necessary  to  the 

£a9j     IflUIICj  Perfect  Talking  Machine 

*  mm  GOLD  PLATED  $5.00  SILVER  PLATED  $4.00 

L/VVl       V^ll     T    T  NICKEL  PLATED  $3.00 

MR.  DEALER— 

The  publicity  campaign  which  we  have  just 
started  to   familiarize  the  public  with  the  merits  of 

COOK'S  AUTOMATIC  STOP  for  disc  talking 

machines  will  result  in  a  great  many  calls  being 

made  on  you  by  your  customers  for  the  COOK 

STOP.  ^  

These  sales  which  you  will  make  on  the  strength  of  our  advertising  absolutely  costs  you  nothing,  therefore,  you  will  be  cleaning  up  nice  tidy  sums 
of  money  at  no  expense.  All  inquiries  which  we  will  receive  from  our  advertising,  will  be  immediately  referred  to  the  local  dealer,  and  we  will  help 
you  in  every  way  possible  to  make  sales  of  COOK'S  AUTOMATIC  STOP. 

To  be  the  first  in  your  locality  to  handle  the  COOK  STOP,  we  would  advise  you  to  write  your  jobber 
at  once  for  circulars,  and  send  an  order  for  a  quantity  of  COOK'S  STOPS,  so  that  you  will  be  able  to 
fill  orders  for  your  customers  at  once,  and  not  drive  patronage  which  is  due  you  to  some  other  enterprising 
dealer  in  your  town. 


PATENT 
PENDING. 


Cook's  Automatic  Stop 

(Patent  Pending:) 

Absolutely  necessary  to  the 

Perfect  Talking  Machine 

No  more  rushine  to  stop 
the  machine:  Uacnine  stops 
as  record  is  finished.  No 
more  damage  to  the  record 
or  sound  box. 

Fits  Victor,  Columbia, 
,  ,  Zonophone,  Star,  or  any 

othermake  disc  talking'  mnchine, 

ASK  YOUR  DEALER  FOR  COOK'S  AUTOMATIC 
STOP,  or  write  us  direct  enclosiug  $3.00,  and  we 
will  send  you  a  stop  complete  by  return  mail. 

COOK'S  SALES  COMPANY,  Dept.  P 
 29=^31  Liberty  St.,  New  York 


Copy  of  advertisement  being  run  in  the  Saturday 
Evening  Post,  Collier's  and  other  standard  pub- 
lications. 


COOK  S  AUTOMATIC  STOP  IS  THE  ONLY  STOP  WHICH  WORKS  PERFECTLY  ON 
ALL  DISC  MACHINES.  IT  ALLOWS  THE  HEARER  THE  GREATEST  ENJOYMENT; 
AS  WHEN  THE  RECORD  IS  FINISHED  PLAYING,  THE  MACHINE  AUTOMATICALLY 
COMES  TO  A  STOP  AND  WAITS  IN  THIS  POSITION  UNTIL  STARTED  AGAIN  WITH 
A  NEW  RECORD. 

JOBBERS  write  for  special  terms. 

COOK'S  SALES  COMPANY 


29-31  Liberty  Street 


Telephone,  2452  John 


NEW  YORK  CITY 


50 


tHE  TALKING  MACHINE  WORLD. 


"Surprise 
and 

Delight" 


Mello-Tone 

Attachment  is  the  most  widely- 
used  Modifier  in  the  world  for 

Talking  Machines  or  Phonographs 

Produces  tones  natural. 

Eliminates  ail  metallic  sounds  and  blasts. 
Regulates  and  mellows  the  tone. 
Can  be  adjusted  while  machine  is  playing. 
Goes  in  the  horn,  opens  and  shuts. 

Discounts  and  samples  to 
dealers    on  application. 


attribute  to  a  better  knowledge  of  the  public  of 
such  records.  We  have  also  had  a  splendid  sale 
of  Tone  Arm  cylinder  machines,  made  exclusively 
by  this  company.  The  demand  for  dance  records 
continues  good." 


SALESMAN  WHO  IS  A  SUCCESS. 


li  -wiilplease 
you  and 
Please  your 
J'riends 


$1.00  Each 

MELLO 

40  HARRISON  AVE. 


TONE  CO. 

SPRINGFIELD,  MASS. 


TRADE  NOTES  FROM  CINCINNATI. 

April  Business  Satisfactory — Wurlitzer's  Noon- 
Day  Concerts — Lucia  Sextet  in  Demand — 
Milner  Musical  Co.  Buy  McGreal  Business — 
Good  Trade  in  Souvenir  Cards — What  the 
Columbia  Phonograph  Co.  Report — Dealers 
Hustling  for  Business  and  the  Trade  Outlook 
Has  Greatly  Improved. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  May  8,  1908. 
Local  dealers  in  the  talking  machine  line  are 
agreed  that  the  April  business  was  very  satisfac- 
tory. They  claim  that  May  looks  good,  prophesy- 
ing that  the  volume  of  trade  will  total  that  of 
April.  The  marked  feature  of  April  business 
was  a  strong  tendency  to  high-class  outfits,  the 
dealers  claiming  the  higher-priced  machines  car- 
ried the  day.  Conditions  are  responsible  for  the 
lack  of  sales  in  the  cheaper  lines.  Many  prospec- 
tive buyers  are  either  out  of  work  or  afraid  to 
take  on  the  instalment  propositions.  The  de- 
mand for  cheaper  lines  has  simply  gone  by  de- 
fault. 

The  dealers  are  hustling  for  business,  just  as 
the  piano  salesman  does.  This  personal  solicita- 
tion is  responsible  for  the  increased  output  of 
expensive  machines. 

The  big  musical  event  of  the  year,  the  May 
Festival,  is  on.  Prominent  soloists  are  here. 
Wurlitzers  claim  these  artists  will  inspire  a  large 
number  of  sales  of  records  among  the  thousands 
who  will  hear  them  sing. 

The  Rudolph  Wurlitzer  Co.  inaugurated  a 
series  of  noonday  concerts  this  week,  which  have 
proved  popular  from  the  start.  The  concerts 
begin  at  11  a.m.,  lasting  until  1  p.m.  A  big 
Victor  Victrola  is  used  and  the  selections  heard 
are  the  choicest.  The  company  are  advertising 
these  concerts  in  the  amusement  columns  of  the 
daily  press  with  good  effect. 

The  Wurlitzer  Co.  have  just  put  on  sale  a 
new  Lucia  Sextet  record,  which  gives  the  hearer 
a  selection  from  Caruso,  Scotti,  Daddi,  Sembrich, 
Fournett,  Severina,  Lucia,  all  in  one.  These  are 
offered  at  $7  each.  Manager  Dietrich  says  that 
customers  gasp  at  first,  but  fall  in  line  right 
along.  The  sale  has  been  large  enough  to  justify 
an  express  order  for  a  new  lot.  He  said  also: 
"The  May  Festival  will  have  a  healthy  effect  on 
trade  during  this  week  and  throughout  the 
month.  We  are  advertising  records  of  the  solo- 
ists who  appear  in  the  several  concerts.  Those 
hearing  these  artists  will  have  a  keener  desire 
to  have  reproductions  of  their  artistic  triumphs 
in  the  home.  We  have  noted  a  marked  interest 
in  this  line  of  the  business  already." 

The  Victor  salesroom  across  the  street  man- 
aged by  Wurlitzer  was  closed  recently  and  the 
stock  moved  to  the  big  Wurlitzer  house.  The 
reason  assigned  for  the  change  is  on  account 
of  the  better  facilities  for  keeping  the  stock 
clean  and  in  displaying  the  machines. 

Raymond  Strief,  of  the  Milner  Music  Co.,  fig- 
ured in  an  important  deal  this  week,  which  closed 
up  a  local  talking  machine  house.  The  Milner 
Music  Co.  bought  out  L.  E.  McGreal,  an  Edison 
jobber,  located  at  29  East  Fifth  street.  This 
places  the  Milner  house  in  the  jobbing  field. 
Mr.  Raymond  said  of  trade:  "The  talking  ma- 
chine business  was  not  so  good  during  April  in 
the  medium  and  cheap  lines.  Business,  however, 
Is  on  the  pick-up.  We  can  report  a  number  of 
cash  sales  of  the  better  grade  machines  this 


week.  The  outlook  for  May  is  fine."  The  Milner 
Co.  have  inaugurated  the  concert  method  of 
demonstrating  the  new  records  of  each  month. 
The  Victor  records  are  heard  on  the  28th  of  each 
month,  at  8  p.  m.,  and  the  Edison  records  on  the 
25th  of  each  month.  One  to  two  hundred  people 
visit  the  store  at  these  concerts. 
.  The  Milner  Music  Co.  are  going  into  the  sou- 
venir card  business  with  a  vengeance.    A  stock 


The  only  salesman  who  is  a  success  or  who 
goes  up,  is  the  one  who  does  the  very  best  he 
can  regardless  of  the  effect  it  has  on  his  salary. 
A  good  plan  to  follow  is  to  check  up  at  the  end 
of  the  week  and  try  to  decide  on  what  new 
things  have  been  learned  about  the  goods,  the 
store  and  handling  customers. 

Most  salesmen  want  the  salary  before  they 
are  entitled  to  it.  Get  the  ability  and  the  salary 
will  come  as  a  matter  of  course. 


VICTOR-VICTROLA  RECITAL  INTERESTS. 


SNAP  OF  P.\RT  OF  MILNEH  CO.'S  WAREBOOMS 

of  50,000  is  carried.  The  wholesale  price  to 
dealers  is  such  that  a  large  profit  is  assured. 
The  April  sales  were  large,  totaling  $1,000.  The 
month  was  marked  by  a  guessing  contest  as  to 
how  many  cards  were  in  one  of  the  display  win- 
dows. W.  F.  Taylor  sent  in  a  guess  of  2,537.  The 
correct  number  was  2,507.  Each  person  guessing 
bought  10  cents  worth  of  cards.  The  total  sales 
were  very  large.  An  order  for  500,000  was  booked 
last  week  by  the  Milner  Co.,  which  includes  a 
"cinch"  on  local  views. 

Manager  S.  H.  Nichols,  of  the  Columbia  Phono- 
graph Co..  said  of  local  trade:  "The  April  vol- 
ume of  trade  was  satisfactory.  The  outlook  for 
the  present  month  is  encouraging.  We  have  noted 
a  marked  increase  in  demand  for  Fonotipia  grand 
opera  records.     This  increase    in  demand  we 


W.  J.  Dyer  &  Bro.,  St.  Paul,  Minn.,  have  won  ex- 
pressions of  praise  from  both  press  and  public 
of  their  city,  through  giving  the  entire  opera 
"I  Pagliacci"  on  the  Victor  Victrola,  at  Elks" 

Hall,  recently. 
Six  hundred  in- 
vitations were 
sent  out  and  four 
hundred  people 
attended,  filling 
the  hall.  The  au- 
dience was  most 
select  and  in  a 
position  to  thor- 
oughly appreciate 
the  high  quality, 
of  the  entertain- 
ment  offered. 
Miss  Eleanor  Mil- 
ler gave  interpre-- 
tative  readings  on 
the  opera  in  a 
most  finished 
manner,  and  con- 
tributed to  much 
of  the  success  of 
the  entertain- 
ment.  An  attrac- 
tive program  was 
furnished,  giving 
a  synopsis  of  the 
music  of  the  op- 
era, properly  arranged  according  to  acts  and 
scenes.  The  "I'Pagliacci"  records  were  made  by 
the  orchestra  and  chorus  of  La  Scala,  Milan,  the 
tenor  solo  parts  being  rendered  by  Caruso. 


OFFICE  REMOVES  TO  FACTORY. 

W.  A.  Lawrence,  general  manager  of  the  Stan- 
dard Metal  Mfg.  Co.,  has  removed  his  New  York 
office  in  Warren  street  to  the  factory  at  Newark. 
This  change  has  been  taken  in  order  that  Mr. 
Lawrence  may  devote  more  time  to  the  factory 
needs  in  connection  with  an  important  business 
deal  announced  in  another  column. 


"There  are  three  things  which  no  man  can  do 
to  the  satisfaction  of  other  men — make  love, 
poke  the  fire  and  run  a  paper." 


CINCINNATI 


NEW.  CLEAN. 

STOCK 


OHIO 


ARE  NEWLY  SIGNED 


Orders  Filled 

At  Once 


EDISON  JOBBERS 

Be  sure  OLnd  slgrv  aLgreemerxts  wItK  \is 

POST-CARDS  F.vcr.v  talkitiR  machine  dealer  should  carry  post-cards  as  a 

 side  line.    We  have  a  stock  of  over  50.000  Cards.    This  line 

nets  you  a   Profit   of  300  .    Write  for  information.    We  made  $659  62  in  one 

month;  you  tan  do  the  same. 

THE  MILNEH  MVSICAL  CO.,  '^''^Shio^^' 


THE  TALKING  MACHINE  WORLD. 


51 


THE  TALKING  MACHINE  AS  A  MUSICAL  EDUCATOR 

A  Reformed  Skeptic  Tells  The  World  of  the  Tremendous  Influence  in  an  Educational  Way  Which 
the  Talking  Machine  Has  Exercised — People  Weaned  Away  from  Variety  to  Opera  Houses 
— A  Great  and  Deserved  Tribute  to  This  Creation. 


Chatting  the  other  day  upon  the  musical  ren- 
aissance of  New  York,  hased,  of  course,  upon  the 
great  success  of  opera  at  the  two  leading  houses 
■during  the  past  season,  a  prominent"  writer  on 
musical  matters  said  that  there  could  be  no 
longer  any  question  as  to  the  splendid  influence 
of  the  talking  machine  in  helping  to  create  a 
musical  awakening  in  this  as  well  as  other  cities 
throughout  the  country.    He  said: 

"The  great  improvements  in  these  creations, 
particularly  in  perfection  of  the  records,  has 
lifted  the  talking  machine  into  a  leading  place 
as  a  stimulator  and  educator  in  the  domain  of 
music.  Thousands  of  people  who  have  never  at- 
tended grand  opera  have  been  educated,  so  to 
speak,  by  hearing  the  great  artists  through  the 
medium  of  the  talking  machine.  They  have  be- 
come enthusiastic  over  the  singing  and  have  been 
desirous  of  hearing  them  in  the  flesh.  I  know 
of  a  dozen  friends  of  mine  who  attribute  their 
musical  enthusiasm  and  interest  in  opera  to  the 
education  received  through  the  talking  machine, 
and  it  is  evident  that  this  is  duplicated  many 
times  over  wherever  talking  machines  are  heard 
and  enjoyed. 

"People  who  were  formerly  content  to  spend 
their  surplus  money  for  amusements  at  the  lead- 
ing variety  houses  have  been  weaned  away  to 
an  enjoyment  of  better  things,  just  as  the  piano 
players  have  educated  its  users  to  an  apprecia- 
tion of  the  splendid  playing  of  the  great  orches- 
tras -and  leading  pianists.  Papers  can  talk  as 
they  please  about  'canned  music'  and  the  'me- 
chanical age,'  but  if  a  better  appreciation  of 
music  on  the  part  of  the  masses  is  engendered 
by  a  use  of  the  'player'  and  'talker,'  why  every 
one  must  approve  of  and  support  their  mission. 
All  are  means  toward  an  end,  and  that  end  is  a 
greater  love  for  the  best  in  music  among  the 
masses  of  our  people. 

"I  will  admit,  of  course,  that  every  one  using 
talking  machines  and  player-pianos  does  not  use 
high-class  records,  but  it  will  be  found  out  as  a 
matter  of  fact  that  those  who  have  started  in 
with  the  popular  airs  have  finished  up  with 
Beethoven,  Wagner  and  other  of  the  great  mas- 
ters whose  music  will  ever  live.  Personally  I 
am  not  an  enthusiast  in  the  matter  of  'Mechan- 
ical music' — in  fact,  I  was  a  decided  skeptic  up 
to  a  recent  date,  but  after  a  careful  and  impar- 
tial investigation  I  have  been  compelled  to  change 
my  views  radically." 

In  this  connection  we  quote  part  of  a  very  ex- 
cellent article  which  appeared  in  the  Atlanta 
(Ga.)  Journal  of  April  28,  in  which  the  disap- 
pearance of  the  old-time  prejudice  against  the 
talking  machine  is  discussed.    It  reads: 

"Nowadays  almost  every  one  recognizes  the 
perfected  talking  machine  as  a  true  musical  in- 
strument and  an  institution  that  has  come  to 
stay.   And  the  few  who  still  cling  to  an  obsolete 


]VI 


DEALER: 

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EXCLUSIVE   SALE  OF 


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RECORDS 


IN   YOUR   TOWN,   WRITE  AT  ONCE 

MUSICAL  ECHO  CO. 

DISTRIBUTORS  FOR  EASTERN  TERRITORY 

BIG   STOCK  QUICK  SERVICE 

121T  Chestnut   Street,  Philadelphia 


prejudice  are  regarded  by  the  majority  of  talk- 
ing machine  users  with  feelings  not  altogether 
free  from  commiseration. 

"The  change  of  public  sentiment  is  not  the 
result  of  mere  accident.  The  talking  machine 
has  won  out  on  its  merit.  Methods  of  sound  re- 
production have  been  brought  to  a  point  of  per- 
fection almost  unbelievable.  And  the  music 
and  the  musical  talent  offered  by  the  really 
high  grade  talking  instrument  proves  a  lure 
to  which  even  the  most  skeptical  eventually  fall 
prey. 

"The  tone  or  timbre  that  distinguishes  one 
voice  from  another  and  the  very  breathing  of 
the  great  operatic  artists  are  reproduced  on  disc 
records  with  a  realism  that  is  little  less  than 
miraculous.  So  fully  do  these  artists  realize 
the  sensitiveness  of  the  modern  recording  de- 
vice that  they  never  attempt  to  make  a  record 
unless  in  perfect  voice.  In  fact,  the  capabilities 
of  the  perfected  disc  talking  machine  are  prac- 
'tically  without  limit.  The  recording  of  band  and 
orchestral  music  has  been  reduced  to  such  an 
exact  science  that  the  tonal  effect  of  every  in- 
strument, either  individually  or  combined  with 
other  instruments,  is  now  preserved  with  abso- 
lute fidelity. 

"The  fine  musical  programs  that  are  now  to  be 
had  on  the  talking  machine  have  aroused  the  in- 
terest of  music-lovers  everywhere.  The  perfected 
talking  machine  is  no  longer  the  purveyor  of 
discordant  ragtime.  Instead  we  have  grand 
opera  by  Caruso,  Eames,  iScotti,  Sembrich,  Melba 
and  many  other  artists.  And  Tetrazzini,  the 
latest  sensation  in  the  operatic  world,  brings  to 
us  'Lucia'  and  other  triumphs  of  her  Manhattan 
engagement.  Or  we  can  hear  the  best  classic 
music  by  celebrated  instrumentalists,  such  as 
Josef  Hollman,  famous  'cellist,  and  Mischa  El- 
man,  the  young  Russian  violinist.  Many  of  the 
great  artists  themselves  who  now  make  records 
formerly  entertained  a  prejudice  against  talking 
machines.  The  perfected  talking  machine  gave 
them  an  altogether  different  idea,  and  they  now 
consider  it  a  distinction  to  be  immortalized  on 
the  talking  machine  disc. 

"Musical  critics  and  instructors  have  also 
joined  the  ranks  of  the  talking  machine  enthu- 
siasts. The  greatest  compliment  ever  paid  to 
the  talking  machine  came  from  that  famous  and 
most  critical  of  voice  trainers,  Mme.  Marchesi, 
the  teacher  of  Melba  and  other  great  singers. 
Mme.  Marchesi  was  calling  on  her  old  pupil, 
Melba,  in  Paris,  and  in  the  course  of  the  visit 
Melba,  turning  to  a  talking  machine,  began  to 
play  the  beautiful  'Caro  Nome,'  from  'Rigoletto,' 
sung  by  herself.  At  the  conclusion  of  the  aria 
Mme.  Marchesi,  astonished  and  delighted,  ex- 
claimed: 'Wonderful!  It  is  the  perfection  of 
perfections' — a  tribute  to  the  singer,  but  a  greater 
one  to  the  instrument." 


CHAS.  F.  LIGHTNER  A  BUSY  MAN. 


Charles  Ferree  Lightner,  the  traveling  repre- 
sentative in  the  export  department  of  the  Victor. 
Talking  Machine  Co.,  Camden,  N.  J.,  who  re- 
cently returned  to  the  United  States,  oscillates 
between  the  factory  and  New  York,  having  a 
great  deal  of  business  to  look  after  before  set- 
tling down  for  a  good  rest  previous  to  his  de- 
parture for  his  field  of  activity  in  the  Latin- 
American  countries.  Mr.  Lightner  speaks  Span- 
ish, Portuguese  and  Italian,  besides  English; 
and  in  chatting  the  other  day  of  his  linguistic 
accomplishments,  he  said:  "Of  course,  I  am 
not  boasting  what  I  can  do  in  these  foreign 
tongues,  and  I  will  admit  my  efforts  do  not  rep- 
resent a  choice  variety  of  speech,  but  it  goes 
down  there,  just  the  same."  Mr.  Lightner  was 
in  Rio  de  Janeiro,  Brazil,  when  the  United  States 
battleship  fleet  came  into  port,  and  also  in 
Buenos  Ayres,  Argentina,  when  the  torpedo 
flotilla  called. 


ZED  COMPANY 

ZON-O-PHONE 
Distributors  and  Exporters 

77  Chambers   St.,   New  York 

Telephone  No  {illHWortK 


Dealers  who  are  complaining 
about   Dull   Business  are 

handling  all  kinds  of  goods  but 
ours.  There  is 

Always  Something'  Doing'  in 

ZON-O-PHONES 

and 

Zon-o-phone  Records. 

We  have  one  aim,  and  that  is 
to  do  justice  to  our  reputation  as 
the  company  of 

HITS. 

We  have  never  failed  to  have 
some  hit  or  other  up  our  sleeve. 
Have  you  seen  our  latest  list  of 
Hebrew  Hiis,  printed  in  Hebrew 
type?  If  not,  send  us  a  postal. 


We  have  another  Surprise  in 
store  for  the  Active  Deaiernext 
month.  Want  to  come  in  on  the 
ground  floor?  Let  us  hear  from 
you  by  addressing 

ZED  COMPANY 

Formerly 

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77  Chambers  St.,  NEW  YORK 

Telephone  No.  {  jfH  [  Worth 


52 


THE  TALKING  I^IACHINE  WORLD. 


GRINNELL  BROS.'  "OPENING." 

Big  Assemblage  Present  at  the  Opening  of 
This  Great  Music  Trade  Emporium — Famous 
Artists  and  Orchestras  Supply  Musical  Pro- 
grams of  Great  Merit — Talking  Machine  De- 
partment One  of  the  Most  Complete  in  the 
West. 


(Special  to  The  Talking  Macliine  World.) 

Detroit,  Mich.,  April  29,  1908. 
Grinnell  Bros.'  new  store,  one  of  the  finest 
structures  in  America  devoted  exclusively  to 
music  trade,  was  formally  opened  to  the  public 
this  week  with  elaborate  programs,  which  will 
continue  until  Friday  night.  Piano  men  are  here 
from  all  over  the  country — manufacturers,  deal- 
ers and  artists,  and  the  handsome  new  store  on 
Detroit's  main  thoroughfare  presents  a  jubilant 
appearance. 

The  store  in  itself  Is  a  marvel  of  completeness, 
and  at  the  same  time  it  is  arranged  with  a 
splendid  idea  of  its  appeal  to  the  eye.  In  addi- 
tion, the  building  is  adorned  everywhere  with 
special  decorative  effects.  Flowers  are  every- 
where, arranged  with  excellent  taste  and  fitness, 
and  many  of  these  floral  pieces  are  the  gifts  of 
the  visiting  manufacturers  and  dealers  and  local 
business  men  and  artists. 

Concerts  are  being  held  afternoon  and  evening, 
with  four  orchestras  alternating  in  attendance, 
and  singers  and  instrumental  musicians  are  con- 
tributing to  the  various  programs  in  the  concert 
hall  on  the  second  floor. 

Preliminary  to  the  formal  opening  of  their 
new  store,  Grinnell  Bros,  on  Monday  evening  en- 
tertained an  invited  company  in  the  music  hall, 
where  there  was  a  special  concert.  Those  pres- 
ent were  some  of  the  local  artists  of  note,  and 
the  visiting  manufacturers,  dealers  and  travelers 
closely  allied  with  the  music  trades.  Among 
those  present  from  other  cities  were:  Ernest 
Urchs,  with  Steinway  &  Sons,  New  York;  J.  R. 
Mason,  president  of  the  Sterling  Co.;  J.  C.  Amie, 
Sohmer  &  Co.;  Arthur  L.  Wessell,  of  Wessell, 
Nickel  &  Gross;  J.  A.  Norris,  vice-president  of 
Smith,  Barnes  &  Strohber  Co.;  T.  E.  Dougherty, 
president  of  Schaeffer  Co.;  Henry  Wegman, 
treasurer  Wegman  Piano  Co.;  M.  Schultz;  Alfred 
Nichterlein,  of  the  Overman  Stool  Co.,  Grand 
Rapids;  J.  M.  Dvorak,  of  Lyon  &  Healy;  William 
Brinkerhoff,  of  the  Knight-Brinkerhoff  Co.; 
George  J.  Mulcahy,  of  Edmond  Cote  Piano  Co., 
Fall  River,  Mass;  M.  E.  Schoening,  New  York; 
William  H.  Currier,  Whitney  &  Currier,  Toledo, 
O. ;  George  J.  Dowling,  of  Alfred  Dolge  Co., 
Dolgeville,  Cal.;  Henry  Dreher,  of  B.  Dreher  Sons 


Co.;  W;  C.  Burgess,  president  of  the  Wegman 
Piano  Co.;  J.  P.  Byrne,  of  Lyon  &  Healy, 
Chicago;  Frederick  Reidemeister,  treasurer  of 
Steinway  &  Sons,  New  York. 

The  artists  for  the  evening  were  Ernest 
Hutcheson,  of  New  York;  Miss  Sibyl  Sammis, 
also  of  New  York,  and  Frank  Fruttchey,  former 
organist  of  Trinity  Church,  in  New  York. 

The  concert  hall  of  the  building  was  taxed  to 
capacity  with  an  appreciative  audience  of  music 
lovers  and  critics,  and  the  entertainment  proved 
to  be  a  most  enjoyable  one.  Mr.  Fruttchey  gave 
the  opening  selection  on  the  pipe  organ,  and  was 
followed  by  Mr.  Hutcheson  and  Miss  Sammis  in 
their  respective  numbers. 

Concerts  are  being  held  every  afternoon  and 
evening  in  the  concert  hall,  where  pianists,  vocal- 
ists and  others  are  heard,  and  besides  these  there 
are  special  entertainments  in  the  various  musi- 
cal departments  of  the  store  where  different  in- 
struments are  being  shown.  The  Grinnell  people 
seem  to  have  cast  business  to  the  winds  and 
are  giving  themselves  up  to  entertainment.  The 
appearance  of  commercialism  is  utterly  lacking, 
and  good  business  men  would  say  that  is  the 
acme  of  commercialism.  If  that  is  so,  then 
Grinnell  Bros,  are  entering  upon  a  more  inter- 
esting career  than  that  rapid  rise  which  has  al- 
ready characterized  their  efforts. 

Monday  was  not  the  opening  day  proper,  al- 
though the  special  entertainment  was  given  for 
invited  ones  that  evening.  The  public  program 
opened  Tuesday,  and  the  store  was  crowded  all 
day,  from  morning  until  night. 

Some  of  those  participating  in  the  programs 
are  as  follows: 

Ernest  Hutcheson,  pianist;  Miss  Sibyl  Sammis, 
soprano;  Max  Bendix,  violinist;  Lillyn  Sheila 
Powell,  soprano;  William  Lavin,  tenor;  William 
Yunck,  violinist;  Frank  Fruttchey,  organist. 

Accompanists — Miss  Bessie  Hughes,  for  Mr. 
Bendix;  Mr.  Fruttchey  for  Miss  Sammis  and 
Miss  Powell;  Miss  Lillian  Gove,  for  Mr.  Lavin 
and  Mr.  Yunck. 

Orchestras — Green's  Orchestra,  Al.  Green,  di- 
rector; Finney's  Orchestra,  Benj.  L.  Shook,  di- 
rector; Finzel's  Orchestra,  William  Finzel,  di- 
rector; Ziekel's  Orchestra,  Harry  Zickel,  direc- 
tor; Detroit  Philharmonic  Club,  Wm.  Yunck,  di- 
rector. 

There  were  concerts  every  afternoon  and  even- 
ing from  Tuesday  to  Friday.  They  were  admir- 
ably varied,  some  being  organ  recitals,  others 
orchestrelle  concerts,  others  Victrola  and  Auxeto- 
phone  concerts,  a  recital  by  Henry  Riley  Fuller, 
in  which  the  Orchestrelle,  Welte-Mignon,  Themo- 
dist  Pianola  were  employed;  recitals  by  Ernest 


THE  JENKINS  RECORD  BOX 


T 


XT  IS   A    RECORD  SELI.BR 

HIS  is  the  box  that  pleases  the 
customer.  No  wrapping,  no 
tying. 

It  is  the  most  convenient  package 
for  delivering  records. 

It  often  sells  "one  more  to  fill 
the  box." 

Your  customers  will  appreciate  it 
so  much  that  you  will  never  be 
without  it. 


SHIPPED  "KNOCKED  DOWN" 

Send  us  $4.85  for  a  Sample  Lot  of  (100)  one  hundred  each  size 

THREE-CYLINDER-RECORD  BOX,  $1.10  PER  HUNDRED 
SIX-CYLINDER  RECORD  BOX,  1.50  PER  HUNDRED 

TWELVE-CYLINDER  RECORD  BOX,    2.25  PER  HUNDRED 

THE  J.  W.  JENKINS'  SONS  MUSIC  CO. 

KAINSAS    CITV,  MO- 

Lari^est  Talkin,^  Machine  Distributors  in  the  West 


Hutcheson,  who  was  heard  through  the  Stein- 
way, and  Albert  R.  Saunders,  who  exploited  the 
Welte-Mignon.  Nothing  on  such  a  huge  musical 
scale  has  been  heard  in  this  city  in  many  years. 

It  was  25  years  ago  when  Grinnell  Bros,  com- 
menced business  in  a  little  one-story  frame  build- 
ing in  Detroit.  To-day  they  have,  in  addition  to 
the  grand,  spacious  and  complete  edifice  just 
dedicated,  a  large  piano  factory  in  Detroit,  where 
the  popular  Grinnell  Bros,  piano  is  built,  also 
18  branch  stores  in  the  principal  cities  of  Mich- 
igan. Nearly  400  persons  are  on  their  payroll. 
Their  business  is  increasing  year  by  year,  and 
in  1907  passed  the  $2,000,000  mark. 

Every  variety  of  musical  merchandise  is  car- 
ried in  the  new  building — from  a  sheet  of  music 
or  a  mouth  organ  to  a  grand  piano  or  a  large 
church  organ.  Each  has  its  special  department 
and  each  department  is  complete  in  every  detail, 
having  its  own  special  expert  in  charge.  The 
arrangement  of  the  store  and  the  different  de- 
partments is  perfect,  and  nothing  has  been  left 
undone  that  would  add  to  the  convenience  and 
comfort  of  patrons. 

The  fourteen  rooms  in  the  basement  which 
have  been  set  aside  for  the  display  of  talking 
machines  and  supplies  are  unquestionably  among 
the  finest  devoted  to  talking  machines  to  be 
found  in  the  country.  The  furnishings  are 
superb  and  the  sound-proof  rooms  admirably 
equipped  for  the  comfort  and  convenience  of 
visitors.  They  have  a  storage  capacity  of  200,000 
records,  a  space  that  is  needed  for  their  grow- 
ing business.  They  are  also  showing  a  magnifi- 
cent line  of  all  styles  of  Edison  and  Victor  ma- 
chines from  the  popular-priced  to  the  most  ex- 
pensive Victor  Victrola  and  Auxetophone,  while 
the  Grinnell  lines  of  cabinets  and  supplies  are 
most  comprehensive. 


ENGLAND'S  NEW  PATENT  LAW 

Will  Have  Quite  an  Effect  on  American  Export 
Trade. 


Consul  Frank  W.  Makin,  writing  from  Notting- 
ham, England,  dwells  at  length  upon  the  effect 
upon  American  export  trade  of  the  new  British 
patent  law,  which  compels  foreign  holders  of 
patents  in  the  United  Kingdom  to  manufacture 
therein  the  products  covered  by  such  patents. 

The  new  act  provides,  in  brief,  that  a  foreign 
patentee  must  manufacture  his  invention  in  this 
country  within  three  years  after  the  date  of  the 
British  patent,  if  there  be  a  demand  for  it; 
otherwise  his  patent  can  be  revoked.  It  is  con- 
ceivable that  the  strict  and  broad  application  of 
this  provision  would  shut  out  from  the  United 
Kingdom  every  foreign  manufactured  product 
which  could  be  made,  and  which  the  British  pre- 
ferred should  be  made,  in  this  country. 

Section  24  provides  that  any  person  interested 
may  petition  the  board  of  trade,  alleging  that 
the  reasonable  requirements  of  the  public  have 
not  been  satisfied,  and  praying  for  the  grant  of 
a  compulsory  license  or  the  revocation  of  the 
patent.  If  the  parties  do  not  come  to  an  agree- 
ment themselves,  and  if  satisfied  that  a  prima 
facie  case  has  been  made  out,  "the  board  of 
trade  shall  refer  the  petition  to  the  court."  If 
the  allegation  is  proved  to  the  satisfaction  of  the 
court,  the  patentee  may  be  ordered  to  grant 
licenses  on  such  terms  as  the  court  deems  just, 
or  if  licenses  will  not  in  the  court's  opinion 
satisfy  the  reasonable  public  requirements,  the 
patent  may  be  revoked  by  order  of  the  court. 

Another  important  section  (38)  makes  unlaw- 
ful any  contract  prohibiting  or  restricting  the 
purchaser,  lessee,  or  licensee  of  a  patented  article 
or  process  from  using  any  article  or  process  sup- 
plied or  owned  by  any  person  other  than  the 
seller,  lessor,  or  licensor,  or  his  nominees;  or 
requiring  the  purchaser,  lessee,  or  licensee  to  ac- 
quire from  the  seller,  lessor,  or  licensor,  or  his 
nominees,  any  article  not  protected  by  the  patent. 


The  National  Cameraphone  Co.  have  leased  a 
five-story  and  basement  warehouse  at  573-579 
Eleventh  avenue.  New  York,  and  will  remodel 
the  building  throughout  before  occupying  same. 


THE  TALKING  MACHINE  WORLD. 


53 


No.  740. 

Concealed   Horn    Cylinder   Record  Cabinet 
140  Records. 
THE  CVCLO-F»HOIVE. 


Our 

Complete  Lines 
of 

Cylinder 

and 

Disc 
Cabinets 

in  Stock  by 
all  Jobbers 


No.  742 

Golden  Oak  or  Mahogany 
"A  Beauty."  "Everybody's  Favorite. 

THE  CYCLO-F»HOIME. 


Herzog's  New  System  of  Record  Filing 


No.  845. 

Oak  and  Mahogany. 

How  Do  You  Like 
the  Arrangement? 


HERZOG  ART  FURNITURE  COMPANY, 


MICH.,  U.  S.  A. 


54 


THE  TALKING  MACHINE  WORLD. 


TO  PUSH  THEIR  BUSINESS. 

Plans  of   the   Southwestern   Talking  Machine 
Co. — New  Officers  Elected. 


(Special  to  The  Talking  Machine  World.) 

Houston,  Tex.,  May  7,  190S. 

The  stockholders  of  the  Southwestern  Talk- 
ing Machine  Co.  met  at  605  Main  street  yester- 
day  morning  at  9-  o'clock  and  elected  the  follow- 
ing officers  for  the  ensuing  year:  E.  E.  Taylor, 
president;  F.  C.  Taylor,  vice-president  and  gen- 
eral manager;  C.  W.  Taylor,  secretary  and 
treasurer.  The  company  is  incorporated  for 
$25,000,  being  fully  paid  in. 

The  officers  elected  are  all  thoroughly  competent 
and  conservative,  well  known  as  business  men  of 
push  and  ability,  and  there  is  every  confidence 
of  their  rapid  forging  to  the  front. 

F.  C.  Taylor,  general  manager  of  the  company, 
speaking  of  their  plans,  said: 

"We  are  now  organized  and  have  the  exclusive 
territory  of  Texas  for  jobbing  and  distributing 
the.  Zonophone  talking  machine  and  supplies.  As 
the  concession  is  a  very  valuable  one,  we  did 
not  much  relish  the  idea  of  forming  a  stock 
company,  but  found  we  could  not  swing  it  alone, 
therefore  had  to  let  some  others  in.  The  general 
offices  for  the  present  will  be  located  at  our  re- 
tail store,  1007  Capitol  avenue,  until  we  can 
secure  suitable  offices  large  enough  to  be  in  keep- 
ing with  the  business  of  our  new  company." 


GREAT  EDISON  ADVERTISING 

Announcement  in  Collier's  a  Gem  in  Every  Way 
— First  of  a  Series  of  Illustrated  Ads — Big 
Campaign  of  Publicity  Inaugurated. 

A  most  artistic  example  of  publicity  is  the  full 
page  advertisement  of  the  National  Phonograph 
Co.,  which  appeared  in  Collier's  Weekly  on  May 
2.  It  was  printed  in  three  colors,  the  upper  part 
being  taken  up  with  the  beautiful  drawing  by 
J.  J.  Gould,  entitled  "One  Touch  of  Melody 
Makes  the  Whole  World  Kin."  The  accompanj'- 
ing  text  is  a  forceful  argument  for  the  Edison 
machines  and  records,  and  the  whole  forms  an 
artistic  whole  which  must  result  in  the  sale  of 
many  Edison  phonographs  throughout  the  coun- 
try. 

This  advertisement  is  to  appear  in  a  number 
of  the  leading  periodicals  and  is  the  first  of  a 
new  series  of  special  illustrated  announcements 
which,  through  the  magazines,  will  make  tha 
public  acquainted  with  the  merits  of  the  Edison 
specialties  and  thereby  be  of  material  assistance 
to  the  dealers  handling  them. 

Notwithstanding  the  so-called  business  depres- 
sion, the  National  Phonograph  Co.  have  inaug- 
urated an  advertising  campaign  for  this  year 
which  throws  in  the  shade  all  previous  work  in 
this  field.  It  demonstrates  their  faith  in  the 
country,  in  their  product  and  in  the  loyalty  and 
enterprise  of  their  dealers. 

POSTAGE  STAMP  SLoFmACHINES 

Have  Been  Proven  a  Success — -Postmaster  Mor- 
gan Will  Now  Make  a  Favorable  Report  to 
the  Department. 


So  satisfactory  have  the  new  automatic  post- 
age stamp  vending  machines  proven,  after  a 
month's  trial  in  the  General  Postoffice  here,  that 
Postmaster  Edward  M.  Morgan  is  already  pre- 
paring an  official  report,  which  may  cause  in- 
dorsement of  the  invention  by  the  government 
and  its  general  adoption. 

The  three  machines  in  the  postofBce  lobby  have 
had  a  great  patronage,  and  stamp  clerks  at  the 
regular  windows  have  found  with  pleasure  that 
their  labors  have  been  lightened,  while  the  pub- 
lic appears  to  have  been  accommodated  in  a 
time-saving  way. 

"These  machines  have  apparently  done  all 
that  has  been  claimed  for  them,"  said  Mr.  Mor- 
gan recently,  "and  my  report  will  show  that  the 
public  has  taken  kindly  to  them.  Specific  com- 
mendation or  Indorsement  by  the  governmental 
department  is,  of  course,  not  necessary  for  their 


continued  use,  but  they  have  demonstrated  their 
practicability  and  they  may  be  recommended  for 
suburban  and  congested  postoffices." 

In  the  entire  test  period  of  four  weeks,  end- 
ing on  May  1,  there  has  not  been  one  complaint 
of  the  machines'  failure.  The  test  started  first 
in  March,  but  rough  jolting  of  the  delicate  mech- 
anism in  transportation  over  cobblestones  and 
street  car  tracks  caused  them  to  act  a  bit  errati- 
cally, and  they  were  carefully  readjusted.  Since 
then  their  action  has  been  perfect. 

Machines  for  the  automatic  vending  of  all 
sorts  of  things,  from  gum  to  accident  insurance 
policies,  have  been  in  use  for  years,  but  until 
this  present  invention,  perfected  under  the 
Dickey  patents  by  the  United  States  Automatic 
Vending  Co.,  no  device  was  found  that  would 
sell  postage  stamps  successfully.  Their  action 
is  entirely  automatic,  a  stamp  appearing  in- 
stantly when  the  proper  coins  are  dropped,  with 
no  plungers  to  push,  or  springs  or  weights  to 
wind. 

Three  types  of  the  machines  have  been  on  trial 
here — those  for  vending  one,  two  and  five-cent 
postage  stamps.  Although  the  capacity  of  each 
machine  is  2,000  stamps,  E.  W.  Werden,  who  has 
them  in  charge,  has  been  kept  pretty  busy  re- 
filling the  rolls  in  the  one  and  two-cent  boxes. 

While  delicate  and  positive,  the  mechanism  of 
these  ever-ready  and  attentive  salesmen  is  most 
simple.  The  machine  is  simply  a  small  metal 
box,  mounted  on  a  heavy,  four-legged  pedestal. 
In  the  one-cent  stj^le,  insertion  of  a  copper  in 
an  upper  slot  releases  a  weight,  a  stamp-wound 
reel  revolves  as  tiny  teeth  engage  in  the  perfora- 
tions between  the  stamps,  and  the  little  green 
slip  is  pushed  out.  The  small  teeth  prevent 
more  than  one  stamp  being  pulled  out.  In  the 
two-cent  machine,  the  first  copper  releases  the 
weight,  while  the  second  allows  the  drum  to 
revolve.  The  five-cent  stamp  is  secured  by  drop- 
ping in  a  nickel.  If  desired,  long  strips  of  the 
stamps  may  be  procured  by  continuous  feeding 
of  coins  into  the  slots. 

It  is  believed  that  thousands  of  the  machines 
will  find  their  way  into  drug  stores,  cigar  shops 
and  sub-stations  of  the  postoffice,  much  to  the 


convenience  of  proprietors  of  these  places  and 
the  bustling  public.  They  will  never  be  closed, 
and  are  always  obliging. 

Other  inventions  of  the  same  company  are 
under  construction  for  the  vending  of  street  car 
and  subway  tickets,  and  it  may  be  possible  that 
in  the  not  distant  future  we  will  be  provided 
with  our  newspapers,  our  food,  drink  and  cloth- 
ing through  these  automatic  salesmen.  The  only 
thing  that  Mr.  Werden  believes  it  impossible  for 
his  company's  inventions  to  perform  is  the  doing 
away  with  work. 


CLOSING  OUT  THE  BUSINESS. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  May  4,  1908. 
L.  C.  Miller,  receiver  of  the  Tacoma  Mfg.  Co., 
has  asked  common  pleas  court  for  authority 
to  distribute  the  money  in  his  hands.  The  only 
claim  filed  is  by  H.  J.  Chittenden  for  $2,501.08 
as  money  loaned.  The  company  was  incorpo- 
rated to  manufacture  phonograph  records,  but 
never  operated. 


INCREASE  FACILITIES. 


Owing  to  the  increase  in  their  talking  machine 
trade,  the  Mackie  Piano,  Organ  and  Music  Co., 
Rochester,  N.  Y.,  have  given  over  the  entire  base- 
ment to  that  department.  Additional  show- 
rooms have  been  built  and  a  large  new  stock  of 
Edison  and  Victor  machines  and  records  in- 
stalled.  This  company  are  jobbers  of  the  Edison. 


HANDLES  THE  VICTOR  LINE. 

One  of  the  most  progressive  talking  machine 
jobbers  in  Florida  is  Mrs.  Helen  A.  Colcord,  who 
handles  the  Victor  line  in  Jacksonville. 


HORN  CO.  INCORPORATED. 


The  Surprise  Horn  &  Instrument  Mfg.  Co., 
New  York,  recently  incorporated  with  a  capital 
stock  of  $1,000.  Directors — Joseph  Spornspski, 
Albert  Hartog  and  Andrew  J.  Cahill. 


WANTED-A  RIDER  AGENT 


IN  EACH  TOWN 

and  district  to 

-  _  _    ride  and  exhibits 

sample  Latest  Model  "Rangrer"  bicycle  famished  by  us.  Our  agents  ever>'\vhere  are 
making  money  fast.    IVriie  for  full  Particulars  ajid  special  offer  at  o7ice. 

NO  MONBi:  KEQ€IKK1>  until  you  receive  and  approve  of  your  bicycle.  We  ship 
to  anyone,  anywhere  in  the  U.  S.  ivitJimd  a  cent  deposit  in  advance,  freight,  and 

allow  TiJiN  DAYS'  FKEJE  TRIAL  during  which  time  you  may  ride  the  bicycle  and 
put  it  to  any  test  you  wish.  If  you  are  then  not  perfectly  satisfied  or  do  not  wish  to 
keep  the  bicycle  ship  it  back  to  us  at  our  expense  ■a.xvAycnt  'will  7iot  be  out  (me  cent, 
FflrTrtRY  PRIPF^  furnish  tlie  higrhest  grade  bicycles  it  is  possible  to  make 
■  HulUni  rniUbO  at  one  small  profit  above  actual  factory  cost.  You  save  $io 
to  S25  middlemen's  profits  by  buying  direct  of  us  and  have  the  manufacturer's  guar- 
antee behind  your  bicycle.  I>0  NOT  BUY  a  bicycle  or  a  pair  ot  tires  from  anyone 
at  any  price  until  you  receive  our  catalogues  and  leam  our  unheard  of  factory 
Prices  and  rejjzarkahle  special  offers  to  rider  agents. 

VAII  Ufll  I  DC  ACTAIIICUCn  when  you  receive  our  beautiful  catalogue  and 
lUU  WILL  DC  HdlUnidnCU  study  our  superb  models  at  the  luofiderfully 
loiu  prices  we  can  make  you  this  year.  We  sell  the  highest  grade  bicycles  for  less  money 
than  any  other  factor^'-  W'e  are  satisfied  with  ^i.oo  profit  above  factor>'  cost. 
BICYCJ-.E  I>EA1.GKS4  you  can  sell  our  bicycles  under  your  own  name  plate  at 
our  prices.  Orders  filled  the  day  received. 
SECOND  HAND  BICYCLKS.,  We  do  not  regrularly  handle  second  hand  bicycles,  but 
usually  have  a  number  on  hand^  taken ^n  trade^  by  our  Chicago  retail  stores.  These  we  clear  out 
'promptly  at  prices  ranging  from  S3  to  S8  or  SlO.  Descriptive  bargain  lists  mailed  free. 
f^AAOTCD  DDAbTCe  single  Avlieels,  imported  roller  chains  and  pedals,  parts,'  repairs  and 
UUHd  I  Ln-DlfHriLd,  equipment  of  all  kinds  at  Jialf  the  umuzl  retail  prices, 

^AiO  HEDGETHORN  PUNCTURE-PROOF  U 


8 


SELF-HEALING  TIRES  TO  IHIRODUCE,  ONLY 


4 


I  Notice  the  thick  rubber  tread 
'•A'*  and  puncture  strips  "B** 
and  "D,"  also  rim  strip  *•  H" 
to  prevent  rim  cutting.  This 
tire  will  outlast  anv  other 
make— SOFT,  ELASTIC  and 
EASY  RIDING. 


The  regular  retail  price  of  these  tires  is 
SS.50  per  Pair,  but  to  introduce  we  will 
sell  you  a  sample  pair  for  $4-.b0\cash  wiLhorderS4.55). 

NO  MORE  TROUBLE  FROM  PUNCTURES 

NAILS,  Taclis  or  Glass  Avill  not  let  the 
air  out.  Sixty  thoiisand  pairs  sold  last  j'ear. 
Over  two  hundred  thousand  pairs  now  in  use. 

DESCRtPTION:  Madeinall  sizes.  Itislively 
and  trasy  riding.verydui  ableniid  lined  inside  with 
a  special  cjualily  ot  rubber,  which  never  becomes 
porous  and  which  closts  up  small  punctures  without  allow- 
ing the  air  to  escape.  We  have  hundreds  of  letters  from  satis- 
fied customers  staling  that  their  tires  have  only  been  pumped 
up  once  or  twice  in  a  whole  season.  They  weigh  no  more  ilian 
an  ordinary  tire,  tlie  puncture  resisting  qua  lilies  being  given 
by  several  layers  of  thin,  specially  prepared  fabric  on  tlie 
tread.  The  regular  price  of  these  tires  is^S-So  per  pair.bu  t  for 
advertising  purposeswe  arc  making  a  special  factory  price  to 
the  rider  of  only  $4. So  per  pair.  All  orders  shipped  same  day  letter  is  received.  We  ship  C.  O.  D.  on 
approval.  You  do  not  pay  a  cent  tnitil  you  liave  examined  and  found  them  strictly  as  represented. 

We  will  allow  a  cash  discount  of  5  per  cent  (thereby  making  the  price  per  pair)  if  you 

send  FULL  CASH  AVITII  ORDER  and  enclose  lliis  advertisement.  We  will  also  send  one 
nickel  plated  brass  hand  pump.  Tires  to  be  returned  at  OUR  expense  if  for  any  reason  they  are 
not  satisfaclorj'  on  examination.  We  are  perfectly  reliable  and  money  sent  to  us  is  as  Siife  as  in  a 
bank.  If  you  order  a  pair  of  these  tires,  you  will  find  that  they  will  ride  easier,  mn  faster, 
wear  better,  last  longer  and  look  finer  than  any  tire  you  have  ever  used  or  seen  at  any  price.  We 
know  lliat  you  will  be  so  well  pleaded  tliat  when  you  want  a  bicycle  you  will  give  us  your  order. 
We  want  you  to  send  us  a  trial  order  at  once,  hence  "this  remarkable  tire  offer. 

#C*  V/lff/  lit ITfDCO  ^*"y        kind  al  any  price  until  you  send  for  a  pair  of 

ir    m  fvCCl/   f  ##l£<d  Iledgethorii  Puncture-Proof  tires  on  approval  and  trial  at 

the  speci:il  intriHluctorv  price  quoted  above;  or  write  for  our  big  Tire  and  Sundry  Catalogue  which 
describes  and  tpioles  all  makes  ami  kinds  of  tires  at  alxjvit  half  the  ustial  prices. 
r%f%   mag%T  \AgAiT  ^'"^  write  US  a  postal  today.  DO  NOT  TIUNK  OF  BUY'ING  a  bicycle 
U%M  fw€/  J     Ww/MM  m    or  a  pair  of  tires  from  anyone  until  you  know  the  new  and  wonderful 
offers  we  are  niakiiiy.    11  only  costs  a  postal  to  learji  everything.    Write  it  NOW.  ^ 

J.  L.  MEAD  CYCLE  COMPANY,    CHICAGO,  ILL 


THE  TALKING  MACHINE  WORLD. 


55 


SIDE  LINES 
AND  MONEY 

(J  Are  you  interested  in  special- 
ties— business  getters  -  money 
makers  that  will  help  out  your 
reofular  talkino-  machine  trade 
by  drawing  more  people  to  your 
store  and  put  more  dollars  in 
your  pocket  through  sales  which 
you  will  make  ? 

<||  We  presume  you  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  ex^iJand.  They  do  not  believe 
in  the  contraction  policy. 

Cjf  To  use  the  colloquial  ex- 
pression we  can  "put  you  next" 
and  "putting"  in  this  case  means 
that  we  can  place  you  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  with  talking 
machines. 

<||  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plenty  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

C|  We  have  detailed  a  member 
of  the  World  staff  to  investigate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  any  dealer  who  writes 
us  asking  for  information  upon 
the  subject.  Address  all  such 
correspondence  to  ' 

Editor  Side  Line  Department 

The  Talking  Machine  World 

No.  1  Madison  Avenne,  New  York 


TRADE  NOTES  FROM  BALTIMORE. 

Trade  Betterment  Continues — Grand  Opera 
Records  in  Great  Demand — Lyie  Succeeds 
Gustin  as  Manager  of  Local  Columbia  Store 
— Other  Items. 

(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  May  5,  1908. 

Judging  from  the  reports  from  the  majority  of 
dealers,  the  talking  machine  trade  during  April 
was  not  quite  as  good  as  that  of  the  same  month 
last  year  but  compared  with  the  previous  month 
it  showed  up  to  better  advantage.  There  has 
been  a  steady  improvement  right  along,  and  the 
dealers  hope  that  this  will  continue  on  through 
the  summer.  They  do  not  expect  any  big  boom, 
however,  until  after  the  warm  weather  passes 
and,  in  fact,  until  after  the  presidential  election. 

The  best  part  of  the  trade  locally  has  been 
with  the  sales  of  grand  opera  records.  This  be- 
gan right  after  Holy  Week,  during  which  the 
Metropolitan  Opera  Co.  sang  here.  The  demand 
for  records  of  popular  airs  has  also  been  encour- 
aging, and  this  promises  to  keep  up.  The  prin- 
cipal sales  of  the  various  makes  of  talking  ma- 
chines have  been  to  families  who  have  been  pre- 
paring to  move  to  the  country  for  the  summer. 
They  have  followed  the  lead  of  many  local  buyers 
of  last  season,  who  made  the  nights  pleasant 
for  themselves  and  friends  during  the  warm 
months  by  having  these  machines  in  their  sum- 
mer homes.    The  demand  for  the  machines  from 


these  particular  buyers  has  not  been  so  heavy 
as  yet,  but  the  advance  guard  has  already  started 
in  with  purchases,  and  the  dealers  look  for  a  sale 
as  heavy  as  that  of  last  season. 

Manager  Grottendick,  of  the  local  store  of  B.  P. 
Droop  &  Sons  Co.,  reports  that  while  the  sales 
of  both  the  Victors  and  Edison  machines  have 
been  satisfactory,  they  have  not  been  quite*  up 
to  those  of  last  season.  They  have  held  their 
own,  however,  with  those  of  a  month  ago.  Grand 
opera  records  have  been  in  demand,  however, 
many  sales  of  these  being  made.  Records  of 
popular  airs  have  been  going  off  at  a  pretty 
good  rate,  and  Indications  are  ror  an  improve- 
ment. 

President  G.  Fred  Kranz,  of  the  Kranz-Smith 
Piano  Co.,  who  handle  the  Victor  machines,  states 
that  the  talking  machine  trade  has  been  fair 
during  the  past  month.  Like  the  others  in  the 
business,  Mr.  Kranz  looks  for  an  early  improve- 
ment. 

George  A.  Gustin,  who  has  been  manager  of 
the  local  store  of  the  Columbia  Phonograph  Co., 
has  resigned,  and  has  been  succeeded  by  M.  B. 
Lyle,  formerly  of  the  New  York  office. 

H.  R.  Eisenbrandt  Sons  have  had  good  sales 
of  Victor  records,  while  the  demand  for  the  Vic- 
tor machines  has  been  rather  encouraging. 

Sanders  &  Stayman,  who  sell  both  the  Victor 
and  Columbia  machines,  have  had,  according  to 
President  G.  Wright  Nicols,  a  good  month  with 
the  talking  machine  trade  and  look  for  a  continu- 
ance of  this  condition.  Records  of  both  machines 
have  also  been  in  great  demand.  Other  retail 
dealers  make  similar  reports  in  regard  to  the 
trade  for  the  month. 


NOW  THE  MUSICAL  AUTOMOBILE. 


Riding  May  be  More  Enjoyable  Hereafter  as 
You  Carry  Your  Own  Orchestra  Along. 


A  Denver  inventor  is  perfecting  a  music  box 
that  is  intended  to  in  a  large  measure  overcome 
one  of  the  unpleasant  features  connected  with 
dodging  automobiles.  No  longer  is  the  shrill 
honk  honk  of  the  chauffeur  to  startle  the  meek 
and  lowly  pedestrian  out  of  his  damage  suit.  In- 
stead, the  new  invention  will  sooth  with  its 
warning  and  serve  in  a  large  measure  to  check 
the  spread  of  nervous  prostration  throughout  the 
land.  An  epidemic  of  the  disorder  has  followed 
close  upon  the  perfection  of  the  sassy  gas  wagon. 

The  invention  cannot  be  said  to  be  entirely 
new,  but  is  rather  the  elaboration  of  the  princi- 
ple of  the  pianola  to  the  auto  horn,  sounding  its 
notes  with  a  pipe  organ  effect.    By  it,  instead  of 


the  one  harsh  note  the  horn  at  present  sounds  to 
warn  that  it  is  here  or  has  been,  the  chauffeur 
by  the  simple  turning  of  a  lever  starts  the  auto- 
pianola  going. 

There  are  to  be  several  switches  to  the  mechan- 
ism. In  the  case  of  a  machine  having  gone  no 
further  than  to  graze  the  right  ear  of  a  man 
turned  broadside  to  it,  the  proper  switch  is 
thrown  and  there  reaches  the  escaping  ear  the 
lulling  strains  of  that  grand  old  hymn,  "Nearer, 
My  God,  to  Thee."  Should  the  man  have  come 
with  stai'board  side  against  the  auto,  he  may 
pick  himself  up,  have  his  poise  restored  and  his 
soul  kept  in  tune  with  the  infinite  by  the  dulcet 
and  uplifting  strains  of  "God  Be  With  You  Till 
We  Meet  Again,"  wafted  to  him  on  the  zephyr  of 
gasoline  as  the  auto  slips  away  below  the  hori- 
zon. 

Now  and  then  the  chauffeur  in  search  of  nov- 
elty may  alternate  this  last  with  something 
lively.  If  in  a  gleesome  mood  it  may  be  "There 
Will  Be  a  Hot  Time  in  the  Old  Town  To-night," 
with  which  he  will  fade  into  space.  If  the  vic- 
tim should  happen  to  be  an  Blk,  what  more  ap- 
propriate than  "Auld  Lang  Syne"?  In  a  mere 
skirmish  the  tune  of  "What  Are  You  Going  to 
Do  When  the  Rent  Won't  Come  Round?"  may 
cheer  the  pedestrian  on  in  his  hunt  for  a  tailor 
shop.  In  less  successful  bouts  it  may  be  "A  Bet- 
ter Day  Is  Coming  Bye  and  Bye." 

There  is  practically  no  limit  to  the  possibilities 
of  the  machine.  It  can  be  made  to  meet  any 
taste,  any  emergency  and  make  the  punishment 
fit  the  crime. 

It  is  destined  to  play  an  important  part  in  the 
movement  for  civic  improvement  now  spreading 
across  the  land.  It  is  a  step  toward  the  higher 
life,  toward  more  beautiful  living  and  dying.  It 
takes  automobiling  out  of  the  list  of  casualties 
and  makes  it  an  art.  Society  in  the  name  of 
humanity  will  demand  its  universal  adoption, 
and  the  inventor  will  probably  be  refusing  to 
answer  all  questions  in  an  investigation  within 
a  month  from  the  day  his  mechanism  is  put  upon 
the  market. 


NEW  EDISON  RECORD  CATALOG. 

The  April,  1908,  issue  of  the  Bdison  record  cat- 
alog (American  selections)  is  just  from  the 
press.  This  is  the  regular  four-monthly  edition 
and  includes  all  domestic  records  through  April 
of  this  year.  Like  all  of  the  Bdison  catalogs  this 
one  is  remarkable  for  the  simple,  practical  ar- 
rangement of  contents,  making,  it  an  easy  mat- 
ter to  find  the  records  wanted.  It  is  certainly 
a  handy  and  attractive  piece  of  advertising  litera- 
ture. 


Wc  Know 


^IT  That  we  can  supply  the  dealers  of  Northern  Ohio  and  Indiana  and  all 
\j\   Michigan,  both  promptly  and  to  the  very  best  monetary  advantage. 

<ir  That  there  is  going  to  be  a  good  steady  demand  for  Edison  Phono- 
graphs, Gold  Moulded  Records,  Horns,  Cranes,  Repeating  Attachments, 
and  all  sundries.  <]f  That  we  have  put  in  and  will  keep  up  full  lines  every 
day  in  the  year  and  thus  be  prepared  to  fill  all  orders  immediately.  ^  That 
we  can,  and  do,  ship  orders  the  same  day  we  receive  them — no  room  nor  time 
for  delay  or  disappointment  here.  <]f  That  you  can  wire  or  'phone  orders  to 
us  and  be  assured  we  have  the  goods  in  stock  when  you  want  them.  (Jf  That 
we  are  giving  the  "bargains  of  the  age"  in  Record  Cabinets — let  prices 
talk — just  ask  prices  from  us.  <lf  That  prosperity  has  not  deserted  these 
United  States — those  who  think  so  are  dyspeptic  doubters — and  doubters 
always  suffer.  <If  That  we  earnestly  solicit  your  trade — try  us  and  see  how 
joyously  we  do  business. 


American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Micli. 


56 


THE  TALKING  MACHINE  WORLD. 


RECORD  BULLETINS  FOR  JUNE,  1908 


9S42 

9S43 
S844 

9845 

9846 
9847 
9848 

9849 
9850 

9851 

9S52 
9853 

9854 

9855 
9856 
9857 
9858 

9S59 
9860 
9861 
9862 
9863 
9S64 
9865 

14 

1559 

7323 
7722 
7885 


NEW  EDISON  RECOKDS. 


Thousand  and  One  Nights  Waltz  

Edison  Concert  Band 
Good-Bye»  Sweetheart.  Good-Bye .  .  .  .Alan  Turner 

When  the  Song  of  Love  is  Heard  

Ada  Jones  and  Billy  Murray 

Kag-time  Don't  Go  with  Me  No  More  

Arthur  Collins 

Lollypops   Albert  Benzler 

Just  Some  One  Manuel  Romain 

Shall  We  Gather  at  the  River?   

Edison  Mixed  Quartet 

Somebody  Loves  Yo^.  Dear  Harry  Anthony 

When  It's  Moonlight  on  the  Prairie  

Byron  G.  Harlan  and  Chorus 
Humoresque  on  "The  Merry  Widow  Waltz  ".  . 

Edison  Concert  Band 

Daddy's  Little  Tom-Boy  Girl  Stella  Tobin 

Krausmeyer's  Birthday  Party   

Spencer  and  Mozarto 
I  Said  "Hello."  She  Said  the  Same,  Then  We 

Both  Said  "Good-Bve"   Bob  Roberts 

Cecilia,  With  a  Capital  C... Edward  M.  Favor 
Nigger  in  the  Barnyard. .  .Edison  Military  Band 
Over  the  Mountain  of  Sorrow.  .  .  Jas.  P.  Harrison 
Honey,  Won't  You  Please  Come  Down?...  . 

Collins  and  Harlan 
All  She  Gets  From  the  Iceman  Is  Ice.  .Ada  Jones 
The  Lanky  Yankee  Boys  in  Blue.  .Edward  Meeker 
Yankee  Girl  Caprice  Edison  Symphony  Orchestra 

Big  Chief  Smoke  Billy  Murray 

Santiago  Flynn  Ada  Jones  and  Len  Spencer 

The  Laughing  Spectator  Steve  Porter 

Harry  Lauder  Medlev  Edison  Military  Band 

FIVE  SELECTIONS  MADE  OYER. 

Bridal  March  from  Lohengrin  

Edison  Concert  Band 
Where    Is    My    Wandering    Boy  To-night: 

(formerly  by  Harry  MacDonougli )  .Reed  Miller 

Dare  Devil  March..".  Edison  Military  Band 

Dancing  with  Ma  Baby ....  Edison  Military  Band 
American  Eagle  March  (formerly  by  Edison 

Concert  Band)  Edison  Military  Band 


ZON-O-PHONE  10-INCH  RECOEDS, 


ZOX-O-PHOXE  CONCERT  BAND. 

1062    Glow- Worm    (Gliihwiirmachen)     Idyl  from 

"The  Girl  Behind  the  Counter"  

1068  Marche  Lorraine   

1064  Shannon — Irish  Novelty  March  

1065  Talk  of  New  York — Two-step   

ZOX-O-fHONE  OECHESTKA. 

1066  Dreaming — Medley  Waltz  

1067  Hungarian  Polka   

1069  Mercedes — Spanish  Waltz   

1070  Prosit — A  Rathskeller  Intermezzo  

EUPHONIUM  SOLO  BX  MK.  S.  MAXTIA  WITH  BAND  ACCOM. 

1071  Simple   Aveu — Romanze  

FLUTE  AND  CLARIONET  DUET  BY  MESSKS.  MAZZIOTTA  AND 
HUGHES,  WITH  OKCH.  ACCOjI. 

1068  Magpie  and  the  Parrot — Humoresque — from 

the  Suite  "A  Love  Episode  in  Birdland."  

VOCAL    SELECTIONS    WITH   OKCH.  ACCOM. 

1072  Come  Out  and  Shine,  Oh.  Mister  Moon  Ada  Jones 

1073  I  Want  to  be  a  Merry,  Merry  Widow.  .Ada  Jones 

1074  Lanky  Yankee  Boys  in  Blue  Billy  Murray 

1075  Mary  Blaine   Henry  Burr 

1076  Nothin'  Ever  Worries  Me  Arthur  Collins 

1077  Owl  and  the  Pussy  Cat  Peerless  Quartet 

1078  Rambler  Minstrel  No.  9..  

1079  Roll  Aroimd   Harry  Tally 

1080  Santiago  Flynn — A  Spanish-Irish  Episode.  . 

Ada  Jones  and  Len  Spencer 

1081  Since   Mv  Mariutch   Learned   "The  Merrv 

Widow"  Waltz   Will  F.  Dennv 

1082  Tell  Mother  I'll  Be  There  Peerless  Quartet 

1083  Trio  from  "Attila"  Metropolitan  Trio 

1084  When  You  Steal  a  Kiss  or  Two — Duet.... 

Ada  Jones  and  Billy  Murray 

1085  Who  Do  You  Love- — Duet  

Arthur  Collins  and  Bvron  G.  Harlan 

1086  You  Are  My  Life.  My  All  Frank  C.  Stanley 


MALE  QUAIITET  Bi'  THE  HAVDN  QUARTET,  'WITH  OUCH. 

5447  Summertime  Von  Tilzer  10 

DESCRIPIIVE  SPECIALTY  BY  SPENCER  AND  MOZARTO,  WITH 
ORCH. 

5435  Krausmeyer's  Birthday  Party   10 


8 


EIGHT-INCH  RECORDS. 

ARTHUR  PRYOR'S  BAND. 

5395  "Darkies'  Spring  Song"  March. .. 'S'on  Alstyne 

TENOR  SOLO  BY  BILLY  MURRAY,  WITH  ORCH. 

5339  Under  Anv  Old  Flag  at  All    (from  "The 
Talk  of  New  York")   Cohan 

MINSTREL  RECORD. 

5380  Victor    Minstrels — No.    10,    "Bye-Bye.  My 

Sailor  Boy"  and  "Good-Bye,  Honey"  

IRISH  SPECIALTY  BY  STEra  PORTER,  WITH  ACCORDION 

5406  Thim  Were  the  Happy  Days!  Porter 

ENRICO  CARUSO,  TENOR. 

In  Italian. 

87017  Rigoletto — La  donna  6  mobile  (Woman  is 

Fickle)   Verdi 

87018  Rigoletto — Questo  o  quella  ('Mid  the  Fair 

Throng)   Verdi 

12-in"ch,  with  orchestra,  !<3.00  each. 
In  Spanish 

88120  Lolita — Spanish  Serenade   Buzzl-Peccla 

In  Italian. 

8S121  Trovatore — Ah.  si  ben  mio  (The  Vows  We 

Fondly  Plighted j   Verdi 

DUET  BY  HOMER  AND  CARUSO. 

In  Italian. 

89018  Trovatore — Ai  nostri  montl  (Home  to  Our 

Mountains)    Verdi  12 

EMMA  CALVE,   SOPRANO,  PIANO  ACCOM. 

In  French. 

SS123  (a)  Ma  Lisette  (My  Lisette)  ISth  Century..  12 

(b)  Le  Printemps  (The  Spring)  Gounod  12 

With  Orch..  in  French. 
88124  Carmen — Les  Tringles  des  Sistres  (Gypsy 

Song.  "The  Sound  of  Tambourine")  .  .Bizet  12 

GERAIJJINE   FAERAR,    SOPRANO,   -WITH  ORCH. 

In  French. 

SS125  Nymphs  et  Fauns — Waltz  Aria  (Nymphs 

and  Fauns)   Bemberg  12 

In  Italian. 

88126  Don  Giovanni — Batti  batti  (Scold  Me,  Dear 

Masetto)   Mozart  12 

ANTONIO   SCOTTI,   BARITONE,   WITH  ORCH. 

In  Italian. 

88122  Tosca — Cantabile  Scarpia  (Venal,  My  Ene- 
mies Call  Mel   Puccini  12 


10 

to 


10 


10 


INDESTRUCTIBLE   RECORDS    FOR  JUNE, 


With  Sword  and  Lance  (Starke)  .  .  .Militarv  Band 

True  Heart  (E.  Ball)   Byron  G.  Harian 

Sailing  in  My  Balloon  (B.  Scott)  Ada  Jones 

Somebody  Lied  (Jeff  Branen)  Arthur  Collins 

Irish  Hearts  (E.  J.  Evans)  Fred  Van  Eps 

Summertime  (H.  Von  Tilzer)  Male  Quartet 

Honey   Won't  You  Please  Come  Down  (D. 

Reed)   Collins  and  Harlan 

When  I  Get  Pickled  (Roberts!  Bob  Roberts 

Honeybee's  Honeymoon  (D.  Reed)  

Ada  Jones  and  Billv  Murray 
Big  Chief  Smoke  (Kolb  &  Raynes)  ..  Billy  Murray 

Santiago  Flynn  (Original)  

Ada  Jones  and  Len  Spencer 
Plantation  Chimes  (H.  A.  Hall)  .  . .  .Military  Band 

Sweetheart  Days  (J.  A.  Dailey)  Male  Quartet 

Bye-Bye,  Dearie  (H.  Von  Tilzer)  Stanley  and  Burr 
Medley  of  Irish  Jigs  (Original)  ...  .John  Kimmel 
In  Darkest  Africa  (Sousa)  Military  Band 


QUARTERLY  LIST  OF  COLUMBIA  RECORDS 
FOR  JUNE.  JULY  AND  AUGUST,  1908. 


PRINCE'S  MILITARY  BAND. 

3790  Summertime  Medley  (Arr.  by  C.  A.  Prince)  intro- 
ducing "Keep  On  Smiling."  "I'm  Afraid  to 
Come  Home  in  the  Dark."  "Summertime," 
"Much  Obliged  to  You,"  "Good-Bye,  Dear,"  and 
"Harrigan."   10-in.  Disc 


33238  Harrigan  Medley  (Arr.  by  C.  A.  Prince)  introduc- 
ing :  "Keep  on  Smiling."  "I'm  Afraid  to  Come 
Home  in  the  Dark,"  "Much  Obliged  to  You," 

and  "Harrigan"   "XP"  Cyl. 

37S2  The  Minute  Man  March.  .  (H.  A.  Winburn) .  . 

10-in.  Disc. 

3780  The  Santiago  March  (W.  P.  Phillips)  10-ln.  Disc. 

BANDA  ESPANOLA, 

Senor  C.  A.  Prince,  Director. 

40343  Porfirio  Diaz  iGenaro  Codina)   "SP"  Cyl. 

40356  23  de  Julio  (Velino  M.  Prezaj  "XP"  Cyl. 

5763  Ituzaingo  (Arr.  Dy  Vicente  Fortunato)  12-in.  Disc. 

CORNET  DUET. 

With  Prince's  Military  Band  Accompaniment. 

3783  Ida  and  Dot  Polka   (F.  H.  Losey).    Played  by 

Buono  and  Chiafferelli  10-in.  Disc. 

PRINCE'S  ORCHESTRA. 

30127  Barn  Dance,  "Dancing  in  the  Barn''    (Arr.  by 

Henri  Ernst)   12-in.  Disc. 

85159  Columbia  "BC"  Cylinder  Record. 
33222  Waltzes  from   the  Operetta   "A  Waltz   Dream  ' 

(Oscar  Straus)   "XP"  Cyl. 

3763  Columbia  10-in.  Disc  Record. 
SOllo  Columbia  12-in.  Disc  Record. 
VOCAL  SOLOS. 
TENOR  SOLO  BY  HENRY  BURR,  ORCH.  ACCOM. 
3804  As  Long  as  the  World  Rolls  On  (Ernest 

Ball)   10-in.  Disc. 

TENOR  SOLO  WITH  ORCH.  ACCOM. 

3781  Don't  Leave  the  Old  Folks,  Jennie   (Rose  and 

Bush)   10-in.  Disc. 

TENOR  SOLO  BY  HENRY  BURR,  ORGAN  ACCOM. 

3779  Hark!  The  Angels  Sing  (Mendelssohn)  10-in.  Disc 

TENOR  SOLO  BY  BILLY  MURRAY,  ORCH.  ACCOM. 

3767  I'm  Afraid  to  Come  Home  in  the  Dark  (Van  Al- 
styne)  "XP"  Cyl. 

BARITONE  SOLO  BY  ARTHUR   COLLINS.  OKCH.  ACCOM. 

33232  Columbia  "XP"  Cylinder  Record. 

TENOR   SOLO  BY   WII-LIAM  REDMOND.  ORCH.  ACCOM. 

33228  Keep  on  Smiling  (Kendis  and  Paley)  "XP"  Cyl. 
3770  Columbia  10-in.  Disc  Record. 

TENOR   SOLO   BY    HARVEY   HINDERMEYER,  ORCH.  ACCOM. 

33221  Maxims,  from  "The  Merry  Widow"   (Franz  Le- 

harl   "XP"  Cvl. 

3761  Columbia  10-in.  Disc  Record. 

BARITONE  SOLOS  BY  ARTHUR  COLLINS.  ORCH.  ACCOM. 

33240  Much  Obliged  to  You  (B.  H.  Burt)   .."XP"  Cyl. 
3774  Parson   Jones'    Three   Reasons    (Arthur  I^orig- 
brake)   10-in.  Disc. 

TENOR    SOLO   BY    BILLY    MURB.VY,   ORCH.  ACCOM. 

33233  So  What's  the  Use?  (Edw.  Montague)  "XP"  Cyl 

TENOR  SOLO  BY  HENRY  BURT,  ORCH.  ACCOM. 

33234  Some   Day    When    Dreams    Come    True  (PhiL 

Staats)   "XP"  Cvl. 

3784  Columbia  10-in.  Disc  Record. 

SOPRANO   SOLO  BY  LUCY   ISABELLE   MARSH.  ORCH.  ACCOM. 

3791  The  Glow  Worm  (Paul  Lincke)  10-in.  Disc 

SOLO  BY  JACK  JIILLS,  PIANO  ACCOM. 

201,499  The  Kilty   (Scotch  Song)    (J.  Maclarkv) 

"XP"  Cyl. 

TENOR  SOLO  BY  BILLY  MURR-AY,  ORCH.  ACCOM. 

33226  Under  Any  Old  Flag  at  All  (George  M.  Cohan) 

"XP "  Cyl. 

3768  Columbia  10-in.  Disc  Record. 
COMIC  TALKING  RECORD— GERMAN. 

BY  HEINRICH  EISENBACH. 

45010  Der  Foerster   "XP"  Cyl. 

VOCAL  SOLO  IN  GERMAN. 

BARITONE   SOLO   BY  MAX   JAUNER,   CLARIONET  ACCOM. 

45012  G'Stanzeln   "XP"  Cyl. 

BARITONE  AND  TENOR  DUETS. 

DUET  BY  STANLEY  .AND  BURR.  ORCH.  ACCOM. 

3803  Bye-Bye,  Dearie  (H.  Von  Tilzer)  ....10-in.  Disc 
33241  Columbia  "XP"  Cylinder  Record. 

DUET    BY    COLLINS    AND   HARLAN,   ORCH.  ACCOM. 

85160  Honey.  Won't  You  Please  Come  Down?  (Dave 
Reed)   "BC"  Cyl. 

DUET  BY   STANLEY  AND  BURR,  ORCH.  ACCOM. 

33224  Love's  Roundelay  (Oscar  Straus)  "XP''  Cyl. 

3763  Columbia  10-in.  Disc  Record. 

DUET  BY  COLLINS  .ANT)  HARLAN.  ORCH.  ACCOM. 

33236  Nothing  Hardly  Ever  Troubles  Me  (Al.  Von  Til- 
zer)  "XP"  Cyl. 

SUNG   IN  ENGLISH  BY   STANLEY  AND  BURR.  ORCH.  ACCO.\I. 

33235  Wanderer's  Night  Song  (Wanderer's  Nachtliedi 

(Anton  Rubinstein)   "XP"  Cyl 

3802  Columbia  10-in.  Disc  Record. 

SUNG  BY  STANMY  AND  BURR.  ORCH.  ACCOM. 

3785  She's  the  Fairest  Little  Flower  Dear  Old  Dixie 

Ever  Grew  (Theo.  Morse)  10-in.  Disc. 

VOCAL  DUET  IN  BOHEMIAN. 

TENOR  AND  BASS  DUET,  BY  MARAK  -iND  PoLLERT,  PIANO 
ACCOM. 

450C7  Marjanko,  Marjanko  ma  "XP"  Cvl. 


NEW  VICTOR  RECORDS. 


ARTHUR  PRYOR'S  BAND. 

5429  Kentucky  Kut  Ups — March  and  Two-step.  .  .  . 

Frantzen  10 

5430  Ruy  Bias  Overture   Marchetti  10 

VICTOR   ORCHESTRA,   WALTER   B.   ROGERS,  CO-N'DUCTOR. 

5453  Harry  Lauder  Medley   10 

5445  "A  Waltz  Dream"  Selection  Strauss  10 

VICTOR  DANCE  ORCHESTRA. 

31702  Genee  Waltzes  from  "The  Soul  Kiss".  .  .  .Levi  12 

VIOLI.N   SULOS  BY  HOWARD  RATTAY,  ACCO.M.  BY  VICTOIi 

oi!cn. 

31701  Gypsy  Airs — (Zigeunerweisen)  Part  I  

Sarasate  12 

5436  Gypsy  Airs — (Zigeunerweisen)  Part  II  

Sarasate  10 

ACCORDION  SOLO  BY  JOHN  J.  KIMMEL. 

5438  American  Cakewalk   Kimmel  10 

TENOR  SOIX)  BY  ALBERT  CAillPBELL,  WITH  OHCII. 

5450  True  Heart — March  Ballad   10 

BARITONE   SOIX),  PERCY  HBMUS  ACCOM.  BY  VICTOR  ORCH. 

5431  Irish  Love  Song  Lang  lu 

IRISH   SPECIAI/FY   BY   STEVE  PORTER    WITH  ORCH. 

54.'i4  The  Laughing  Spectator  Porter  10 

HARRY   MACDONOUGH   AND   HAYDN   QUARTET,   WITH  ORCH. 

5437  lAive  Me,  and  the  World  is  Mine  Ball  10 

5448  When  Its  Moonlight  on  the  Prairie  Henry  10 

SONGS  BY  BILLV  MURRAY,  WITH  ORCH. 

5440  Big  Chief  Smoke   Raynes  10 

5433  Bon-Hon  Buddy  (from  "Bandanna  Land") 

Cook  10 

ro.MIC  SONG  BY  ADA  JONES.  WITH  ORCII. 

5439  All  She  Wants  from  the  Iceman  Is  Ice  Solraan  10 

IIY.MN    BY   THE   TRINITY    CHOIR.   WITH  ORCH. 

5434  A   Mighty  Fortress   (Luther  Hymn — "Eln" 

feste  Burg")    Luther  10 

DUF.TS  BY   MISS  JONES  AND  MIL   MURRAY,  WITH  ORCH. 

545C  Cat   Duet    (When   the   Song  of   I»ve  Is 

Heard)    Weld-Herbert  10 

5455  Smarly   Von  Tilzer  lo 

MINSTBEI.  RECOKI).  WITH  ORCU. 

■5449  Victor  Minstrels — No.  11   10 

DUET  BY  HISS  STEVjINSON  AND  MR.   MACDONOCOH,  WITH 
ORCII. 

5440  KiRs  Duet  (Sweetest  Maid  ot  All)  (from  "A 

Waltz  Dream")   Strauss  Id 

DE.SCRIPTIVE  Sl'ECIAI/TY  BY  MISS  JONES  AND  MR.  SPENCER 
WITH  MAN'IXiLIX  AND  ORCII. 

5451  Snnllngo  Flynn  (An  Irish-Mexican  Episode).  10 
DI  ET  IIY  COLLINS  AND  HARLAN,  WITH  (IRCH. 

5432  Way  Back   Lester-Keith  10 


THE  UDELL  WORKS,  Inc. 


Indianapolis,  Ind. 
i      II.  S.  A. 


Makers 
of 

the  kind 
of 

Cylinder  Record 
Cabinets 
the  best 
Dealers 
have  on 
their  Floors 

YOU  need  our 

Cabinets 
WE  need  your 
Orders 


Makers 
of 

the  kind 
of 

Disc  Record 
Cabinets 
the  best 
Dealers 
have  on 

their  Floors 

YOU  need  our 
Cabinets 

WE  need  your 
Orders 


Write  for  Catalog 


No.  .III.   CYLINDER  RECORD  CABINET 
Golden  Out'itoiI  0.ik  Top.  From  and  Back.    Holds  150 Cylinder 
Records  in  the  ori>:in.il  flannel  linetl  cartons 


Write  for  Catalog 


THE  TALKING  MACHINE  WORLD. 


57 


BARITONE  AND  SOPRANO  DUET. 
SUNG   BY    MR.    STANLEY   AND    MISS  STEVENSON^ 
OliCH.  ACCOM. 

33223  Piccolo  (Oscar  Straus)  "XP"  Cyl. 

3764  Columbia  10-in.  Disc  Record. 
SOPRANO  AND  TENOR  DUET. 
DUET  BY  MISS  ELSIE  WOOD  AND  MR.  HENRY  BURR,  ORCII. 

ACCOM.  HI 

33225  "Kiss   Duet,"   from   "A  Waltz  Dream"  (Oscar 
Straus)   "XP"  Cyl. 

DUET  BY  MISS  MARSH  AND  MU.  VON  NORDEN,  ORCH.  ACCO.M. 
37G6  Co.umbia  10-in.  Disc  Record. 

VOCAI.  QUARTETS— MALE  VOICES. 

SUNG  BY  THE  COLUMBIA  QUARTET,  ORCH.  ACCOM. 

33227  Pride  of  tiie  Prairie  (Geo.  Botsford).  ."XP"  Cyl. 
371)9  Columbia  10-in.  Disc  Record. 

33229  Summertime  (Harry  Von  Tilzer)   ...."XP"  Cyl. 

3771  Columbia  10-in.  Disc  Record. 

33230  Sweetheart  Days  (J.  Anton  Dailey)  .."XP"  Cyl. 

3772  Columbia  10-in.  Disc  Record. 

33220  Women  (Franz  Lehar)   "XP"  Cyl. 

3762  Columbia  10-in.  Disc  Record. 

SUNG  BY  MENDELSSOHN  MIXED  QUARTET,  UNACCOM. 

3777  Blest  Be  The  Tie  (H.  G.  Nageli)  10-in.  Disc 

SUNG  BY  LEN  SPENCER  AND  GILBERT  GIRABD. 

3778  Old  Dog  Sport  (Baer)  10-in.  Disc. 

IRISH   COMIC   TALKING   RECORDS   BY   STEVE.  PORTER, 

ORCH.  ACCOM. 

3773  The  Daughing  Spectator  (S.  Porter)  10-in.  Disc 

RECITATION  BY  LEO  STEOMONT. 

201417  Marc  Antony's  Oration  Over  the  Body  of  Caesar 
(Shaliespeare)   "XP"  Cyl. 

SOPRANO  SOLOS,  MME.  LILLIAN    BLAUVELT,  PIANO  ACCOM. 

30125  Home,  Sweet  Home  (John  H.  Payne)12-in.  Disc. 

30126  The  Last  Rose   of  Summer   (Stephen   C.  Fos- 

ter)  12-in.  Disc. 

SOPRANO  SOLO,  MME.  LILLIAN  BLAUVELT,  ORCH.  ACCOM. 
(In  French) 

30124  Valse  from  "Romeo  et  Juliette"  (Gounod) 

12-in.  Disc. 

TENOR  SOLO   (IN  ITALIAN)   BY  EDtTARDO  CASTELLANO, 
PIANO  ACCOM. 

30120  Aprite  la  Finestra  (M.  Cimmino)  ...12-in.  Disc. 

TENOR   SOLO   (IN   ITALIAN)    BY  EDUARDO  CASTELLANO, 
ORCH.  ACCOM. 

30118  "Ridi    Pagliaccio    Romanza"    from  "Pagliacci" 

(Leoncavallo)   12-in.  Disc. 

BARITONE   SOLO    (IN   FnENCH)BY   CHARLES  GILIBERT, 
PIANO  ACCOM. 

30121  Serenade  "Don  Juan"  (Mozart)  12-!n.  Disc. 

SOPRANO  SOLO    (IN  TRENCH)   BY  MME.   JOSE  GRAYVILL, 
PIANO   ACCOM.  AND  FLUTE  OBLIGATO. 

30119  "Charmant  Oiseau  from  "La  Perie  du  Bresil" 

(F.  David)   12-in.  Disc. 

SOPRANO  SOLO   (IN  ITALIAN)   BY  MME.  E.MMA  TRENTINI, 
ORCH.  ACCOM. 

30122  Air  "Vedrai  Carino"  from  "Don  Giovanni"  (Mo- 

zart) 12-in.  Disc 

MAKE  OPPORTUNITIES. 

It  is  the  excuse  of  a  weak  man  to  say  that 
he  does  not  succeed  because  he  lacks  opportuni- 
ties. Every  life  is  full  of  opportunity,  but  the 
successful  man  goes  out  to  meet  the  opportunity, 
besieges  it,  and  never  lets  it  escape.  Thousands 
of  men  go  to  business  every  day  who  are  mere 
automatons.  They  do  exactly  what  is  prescribed 
for  them,  without  making  any  effort  to  bring 


into  action  the  dormant  powers  of  their  minds. 
If  a  man  has  a  certain  end  in  view  and  perse- 
veres diligently  there  can  be  but  little  doubt  that 
he  can  find  the  opportunity  which  will  enable 
him  to  succeed.  He  cannot  fail  to  attract  toward 
him  the  interested  sympathy  of  others,  but  also 
their  material  resources.  Such  a  man  is  a  mag- 
net. He  cannot  fail  to  attract  the  resources  nec- 
essary for  success. 


"TALKERS"  UNDER  THE  HAMMER. 


HOWLING  OF  WOLVES 


Has  Been 


Phcnographically     Recorded  for 
Stage  Purposes. 


Phonographic  records  of  the  howling  of  wolves 
were  taken  in  the  Zoological  Gardens  in  Bronx 
Park  recently  for  use  in  the  last  act  of  "The 
Wolf,"  Eugene  Walter's  play  of  the  Canadian 
wilderness,  now  in  the  Lyric  Theater.  Horna- 
day,  the  director  of  the  Bronx  Zoo,  was  in 
charge  of  the  experiment. 

A  pack  of  wolves  sounds  its  shrill  music 
shortly  before  the  climax  of  the  play,  in  which 
the  hero  and  the  villain  fight  in  the  dark,  the 
victor  being  revealed  to  the  audience  by  a  lighted 
match  outlining  his  features.  In  future  the 
howls  of  real  wolves  will  be  -heard  instead  of  the 
howls  of  a  pack  of  stage  hands  and  the  yelps 
produced  by  mechanical  contrivances. 

The  idea  of  catching  the  real  howls  on  the 
phonograph  originated  with  Walter.  Hornaday 
became  interested  in  the  plan.  There  are  seven 
full-grown  wolves  in  the  Zoo,  three '  of  the  com- 
mon gray  type  and  four  of  the  timber  variety. 
They  howl  daily  before  feeding,  and  set  up  their 
cries  regularly  when  factory  whistles  blow  at  12 
o'clock.  It  was  planned  to  have  the  appetite 
of  the  wolves  on  sharper  edge  than  usual,  and 
recording  instruments  were  placed  at  all  sides 
of  their  cages,  with  the  result  that  the  experi- 
ment was  a  decided  success  in  every  way. 


(Special  to  The  Talking  Maclilne  Woi-kl.) 

Macon,  Ga.,  May  4,  1908. 

Sweet  strains  of  music  floated  in  all  directions 
from  the  corner  of  Cherry  and  Second  streets 
recently,  and  brought  dozens  of  persons  scamper- 
ing to  that  neighborhood.  Nurses,  tugging  at 
the  arms  of  impatient  tots,  business  men  nerv- 
ously chewing  at  the  ends  of  their  cigars,  and 
college  boys  with  turned  up  trousers,  revealing  a 
wealth  of  colored  hosiery — all  made  a  dart  for 
the  place  when  the  music  started  up.  Some 
thought  that  the  Shriners  had  decided  to  ad- 
vance their  parade  a  few  days,  but  when  the 
music  changed  into  the  strains  of  "The  Merry 
Widow"  waltz  the  views  likewise  changed.  All 
wondered  and  moved  on. 

What  caused  the  turmoil  and  hurly-burly  was 
a  trio  of  phonographs  that  had  been  placed  upon 
Second  street  in  front  of  the  justice  of  the  peace 
court  of  J.  Tom  Rodgers.  Bailiff  McCowan  had 
secured  the  instruments  and  in  order  to  show 
off  their  delicate  tones  he  decided  to  give  a 
practical  demonstration  upon  the  sidewalk  just 
below  the  court.  All  three  machines  were  opened 
wide  and  the  latest  airs  were  played  for  several 
minutes.  The  machines  proved  their  own  adver- 
tisers and  turned  the  trick  to  a  nicety.  They 
were  hastily  bidden  up  and  sold  so  rapidly  and 
well  that  the  court  officers  are  now  wondering 
how  to  effect  similar  sales  in  the  future. 


ADDITIONS  TO  ZED  FORCES. 


The  Knoxville  Typewriter  &  Phonograph  Co., 
Knoxville,  Tenn.,  suffered  $7,000  loss  by  fire  last 
week. 


The  Zed  Co.,  distributers  and  exporters  of 
Zonophones  and  records,  at  77  Chambers  street. 
New  York,  which  is  under  the  able  management 
of  Siegfried  Aal,  have  secured  the  services  of 
John  McArthur,  who  until  recently  had  charge  of 
Snellenberg's  talking  machine  department  in 
Philadelphia,  Pa.  He  will  cover  Pennsylvania 
and  other  adjacent  territory.  Joseph  G.  Kaempfer 
is  to  cover  Connecticut  and  E.  A.  Merritt  will 
cover  the  metropolitan  district  and  make 
trips  through  New  York  State  and  New  Jersey. 


Vtica  Automatic  Stopper 

For  the  Edison  Standard  Phonograph 


The 

Original 
Stopper 


Thousands 

in 
Use 


MR.  JOBBER:  Are  you  bringing  this  splendid  device  to  the  attention  of  your 
dealers }  We  still  have  some  unoccupied  territory  for  dealers  and  jobbers  and  it  will 
pay  you  to  correspond  with  us  at  once. 

The  Utica  Automatic  Stopper  for  the  Edison  Standard  Phonograph  is  the  original 
stopper.  It  is  a  ready  seller  with  Phonograph  owners  and  never  fails  to  give  the  best  of 
satisfaction.  The  wholesale  price  is  45  cents;  it  retails  at  75  cents.  We  will  send  a 
sample  anywhere  in  the  United  States  or  Canada  on  receipt  of  45c. 


UTICA  CRANE  CO.        Utica,  N.  Y. 


58 


THE  TALKING  MACHINE  WORLD. 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  fur  The  Talking  Machine  World.) 

"Washington,  D.  C,  May  7,  1908. 
Talking  Machine.     Thomas  Kraemer,  Phila- 
delphia, Pa.,  assignor  to  Hawthorne  &  Sheble 
Mfg.  Co.,  same  place.    Patent  No.  885,489. 

This  invention  relates  to  talking  machines  of 
the  type  employing  a  pivotally  mounted  sound- 
tube  having  a  sound-box  connected  to  one  end 
thereof  with  its  stylus  tracking  in  the  -record 
groove.  More  particularly,  the  invention  relates 
to  such  machines  of  the  type  employing  devices 
for  exerting  a  yielding  pressure  upon  the  sound- 
tube  tending  to  turn  it  about  its  pivot  to  feed 
the  sound-box  across  the  record,  the  sound-tube 
and  -box  being  restrained  against  too  rapid  move- 
ment by  the  coaction  of  the  stylus  with  the  wall 
of  the  record  groove. 

The  object  of  the  invention  is  to  effect  certain 
improvements  in  the  construction  of  the  devices 

.  for  exerting  this 
/7  e  \  yielding  pressure, 
yjt—  ^  in  accordance 
with  the  inven- 
tion, these  devices 
are  mounted  with- 
in the  sound  con- 
veying tube  so 
that  they  are  con- 
cealed from  view, 
and  therefore  do 
not  detract  from 
the  appearance  of 
the  machine.  Fur- 
thermore, these 
devices  are  so  ar- 
ranged that  in 
mounting  the 
sound  conveying 
tube  upon  its  support,  the  yielding-pressure  de- 
vices are  brought  to  potential  relation,  so  that 
they  are  in  readiness  for  operation,  without  any 
manipulation  on  the  part  of  the  operator. 

Figure  1  is  a  sectional  elevation  of  a  portion 
of  a  talking  machine;  Figs.  2  and  3  are  detail 
views  in  section  on  lines  2 — 2  and  3 — 3,  respec- 
tively, of  Fig.  1,  and  Figs.  4  and  5  are  detail 
views  in  elevation  and  perspective,  respectively, 
of  this  device. 

SouND-Box  FOR  Talking  Machines.  Thomas 
Kraemer,  Philadelphia,  Pa.,  assignor  to  Haw- 
thorne &  Sheble  Mfg.  Co.,  same  place.  Patent 
No.  885,490. 

This  invention  is  directed  to  the  provision  of 
a  sound-box  of  an  improved  construction  in  the 
use  of  which  a  sound  reproduction  of  superior 
tone  quality  is  obtained  and  one  which  is,  to  a 
large  extent,  free  from  foreign  sounds.  This  is 
accomplished  by  the  employment  of  an  improved 
form  of  diaphragm  in  the  sound-box,  this  being 

a  metallic  disc  hav- 
ing secured  thereto  a 
small  body  of  non- 
metallic  material 
which  lies  between 
the  diaphragm  anil 
the  lever  by  which 
the  diaphragm  is  vi- 
brated. The  material 
from  which  this 
body  is  formed  may 
be  varied  as  desired 
and  with  different 
materials,  reproduc- 
tions  differing  in 
tone  quality  are  ob- 
tained. Thus  a  small  disc  of  heavy  paper  or  of 
blotting  paper  heavily  calendered  may  be  em- 
ployed, this  disc  being  fixed  to  the  center  of  the 
diaphragm.  Preferably,  the  sound-box  is  so  con- 
structed that  the  diaphragm  may  be  readily 
withdrawn  therefrom  and  a  number  of  dia- 
l)liragms  having  non-metallic  bodies  of  different 
materials  fixed  thereto  are  provided.  The  user 
of  the  sound-producing  apparatus  may  then 
select  and  u.se  tlie  diaphragm  whicli,  under  the 
particular  eondllions  prepailing,  will  give  the 


most  faithful  reproduction.  Moreover,  the  im- 
proved sound-box  is  so  constructed  that  it  may 
be  manufactured  at  low  cost  and  the  danger  of 
breakage  or  displacement  of  the  parts  is  ■  re- 
duced to  a  minimum. 

Figure  1  is  a  sectional  elevation  of  a  sound- 
box. Figs.  2  and  3  are  views  of  opposite  sides 
of  the  diaphragm,  and  Fig.  4  is  a  sectional  view 
of  the  diaphragm,  the  section  line  being  trans- 
verse to  that  of  Fig.  1. 

Registering  Mechanism  for  Multiple  Phono- 
graphs. Julius  Roever,  New  York,  assignor  to 
National  Patent  Co.,  same  place.  Patent  No. 
883,970. 

This  invention  relates  to  improvements  in 
registering  devices  and  attachments  for  use  in 
connection  with  multiple  phonographs,  and  es- 
peciallj^  with  machines  of  this  class  which  are 
operated  by  mechanism  controlled  by  coins.  In. 
machines  of  this  class  it  is  desirable,  and  in 
fact,  necessary,  that  an  accurate  register  be 
made  of  all  coins  dropped  into  the  piachine  to 
start  the  mechanism  and  play  a  record.  In  ma- 
chines of  this  kind,  a  series  of  records  are  used, 
and  a  reproducer,  generally  on  some  kind  of 

P  _  carriage,  is  made 
3to  traverse  the 
length  of  a  rec- 
'ord  and  then 
move  back  into 
position  t  o  trav- 
erse another  rec- 
ord. 

The  object  of 
this  invention  is  to 
apply  a  register- 
ing device  which 
shall  be  operated 
in  connection 
with  the  sliding 
of  the  reproducer, 
so  that  the  sliding 
of  the  reproducer 
in  one  direction 
will  operate  the  register.  In  this  way  there 
can  be  no  cheating  the  register,  and  the  result 
is  more  certain  than  it  would  be  if  the  register 
were  applied  to  some  other  parts  of  the  machine, 
and  moreover,  the  arrangement,  as  will  be  no- 
ticed by  the  description  to  follow,  makes  it  a 
very  simple  matter  to  connect  up  and  apply  the 
register. 


Figure  1  is  a  side  elevation  of  a  part  of  a 
machine  showing  improvements,  and  Fig.  2  is  a 
cross-sectional  elevation  of  the  structure  shown 
in  Fig.  1. 

Multiple  Phonograph  Machine.  Julius  Roe- 
ver, New  York,  assignor  to  National  Patent  Co., 
same  place.   Patent  No.  883,971. 

This  invention  relates  to  improvements  in 
multiple  phonographs,  and  especially  to  machines 
of  this  class  which  have  different  trade  names, 
but  in  which  a  wheel,  carrying  peripherally  a 
quantity  of  cylindrical  records,  is  actuated  so  as 
to  bring  the  several  records  beneath  the  stylus 
of  the  reproducer,  and  in  which  mechanism  is 


used  for  carrying  the  "reproducer  along  in  a  di- 
rection parallel  with  the  record  which  is  being 
played  upon. 

This  invention  relates  more  especially  to  ma- 
chines of  this  class  in  which  the  reproducer  has 
a  constant  relation  to  the  record,  but  the  stylus 
is  lifted  out  of  engagement  with  the  record  or 
dropped  to  engagement,  as  required.  Heretofore 
in  machines  of  this  character  there  has  been 
considerable  complexity  in  the  mechanism  for 
actuating  the  machine  for  moving  the  repro- 


ducer along  in  a  direction  parallel  with  the 
record,  and  especially  in  the  means  for  lifting 
the  stylus  out  of  engagement  with  the  record 
and  dropping  it  back  to  place.  In  some  cases 
spring  frames  of  various  kinds  have  been  used 
to  hold  the  driving  mechanism  in  proper  rela- 
tion with  the  record  to  be  driven,  and  a  com- 
plicated system  of  levers  has  been  used  to  lift 
and  drop  the  stylus. 


THE  HORN 
of  the  hour 


THE  WOOD  VENEER  HORN 

FOR    CYLINDER    AINID    DISK  MACHIMES 


The  Wood  Veneer  Horn  has  the 
advantage  over  other  makes  because  of 
its  purity  and  mellowness  of  tone. 

33-inch  Horn,  17-inch  Brass  Bell,  -   -   -   -  $7.50 

42-inch  Horn,  20-inch  Brass  Bell,  -   -   -   -  10.00 

24-inch  Morning  Glory  Style,  22-inch  Bell,  for 

Disk  Machine  10.00 

32-inch  Morning  Glory  Style,  for  Cylinder 

Machines,  22-inch  Bell  10.00 

40%  Discount  to  the  Trade 

Jobbers  should  handle  only  these  horns,  as  we  believe  that  no  jobber 
can  handle  horns  on  lo;,'  basis.    Prices  quoted  the  Jobber  on  application. 


W.  D.  ANDREWS 


SYRACUSE,  N.  Y. 
BUI:FALO,  N.Y. 


SOLE  DISXRIBLIXOR 


THE  TALKING  MACHINE  WORLD. 


59 


This  particular  invention  is  especially  intended 
to  overcome  some  of  the  difficulties  above  named, 
and  produce  a  simple  mechanical  mechanism  for 
driving  the  record,  for  permitting  the  driving 
mechanism  to  be  placed  in  and  out  of  engage- 
ment with  the  record  to  be  driven,  and  for  actu- 
ating the  stylus,  that  is  to  raise  and  lower  it  as 
desired.  It  also  provides  for  automatically  dis- 
engaging the  driving  mechanism  of  a  record  at 
the  same  time  the  stylus  is  lifted;  also  provides 
a  simple  means  for  dropping  the  stylus  at  the 
exact  point  required  in  any  record,  so  that  when 
it  is  dropped  the  playing  begins  immediately 
and  after  the  record  is  started  sufficiently  to 
make  the  pitch  and  time  correct. 

Figure  1  is  a  plan  view  of  the  structure  em- 
bodying the  invention.    Pig.  2  is  a  cross  section 


on  the  line  2 — 2  of  Fig.  1,  and  showing  also  a 
segment  of  the  record  wheel  with  a  series  of  rec-- 
ords  thereon.  Fig.  3  ,  is  a  longitudinal  section 
partly  in  elevation  of  the  improved  structure, 
showing  a  part  of  the  record  wheel,  and  in  proper 
relation  thereto,  and  with  the  driving  mecha- 
nism out  of  engagement  with  the  record  to  be 
driven.  Fig.  4  is  a  similar  view  to  Fig.  3,  but 
with  the  driving  parts  in  engagement,  and  Fig.  5 
is  a  cross  section  on  the  line  5 — 5  of  Fig.  4. 

Feeding  Appaeatus,  for  Talking  Machines. 
Louis  P.  Valiquet,  Newark,  N.  J.,  assignor  by 
mesne  assignments  to  Hawthorne  &  Sheble  Mfg. 
Co.,  Philadelphia,  Pa.    Patent  No.  884,963. 

This  invention  relates  to  an  improved  positive 
feeding  mechanism  for  use  on  machines  employ- 
ing disc  records  -and  reproducei-s  mounted  upon 
swinging  or  universal  joints  for  use  in  connec- 
tion with  said  disc  records. 

Heretofore  it  has  been  customary  to  permit 
such  disc  records  to  themselves  feed  the  repro 
ducer  across  the  record  by  the  action  of  the 
spiral  groove  in  which  the  sound  record  is 
formed,  and  so  dispense  with  positive  feeding 
mechanism  for  reasons  of  simplicity  and  econ- 
omy. The  inventor  claims,  however,  that  such 
use  of  the  sound  record  as  a  means  for  feeding 
the  reproducer  is  objectionable  in  some  instances, 
particularly  in  cases  where  through  wear  or 
accident  the  intervening  walls  between  two  adja- 
cent sections  of  the  spiral  become  broken  down 


or  cut  across,  which  causes  the  reproducing 
needle  to  jump  back  and  continue  repeating  the 
sounds  recorded  in  one  length  of  said  spiral,  and 
soon  ruin  the  record  by  aggravating  the  defect 
which  fii'st  causes  this  action.  At  the  same  time, 
an  unyielding  positive  feeding  mechanism  is  not 
practical  for  machines  of  this  type,  as  the  rec- 
ords shrink  and  expand  under  differences  of  tem- 
perature, so  that  the  same  record  on  different 
days  would  not  correspond  to  any  fixed  rate  of 
feed  for  the  reproducer,  and  also  because  such 
disc  records  are  often  mounted  slightly  eccentric 
to  the  rotating  table  so  that  an  unyielding  posi- 
tive feed  mecha- 
nism would  cause 
the  reproducing 
leedle  to  jump  from 
one  section  of  the 
groove  to  another. 
This  feeding  appa- 
ratus is  adapted 
for  use  on  disc 
record  machines, 
which  overcome  all 
these  difficulties, E 
and  is  simple  and 
easy  of  attachment 
to  standard  mech- 
anism now  in  use. 
The  best  form  of 


apparatus  embodying 
trated    in  the 
which:  Figure 
talking  machine 


the  Invention  is  illus- 
accompanying  drawings,  in 
1  is  a  side  elevation  of  a 
the  invention  applied 
thereto,  parts  of 
the  casing  being 
broken  away  to 
shpw  the  internal 
mechanism.  Fig. 
2  is  an  enlarged 
detail  sectional 
view  taken  on 
line  2—2  of  Fig. 
1.  Fig.  3  is  a  de- 
tail showing  the 
manner  in  which 
the  supporting  rod 
and  traversing 
arm  support  and 
grasp  the  repro- 
ducer arm,  and 
Fig.  4  is  a  detail 


side  view  of  the  cams  operating  the  mechanism. 

HoEN.  Albert  S.  Marten,  East  Orange,  N.  J., 
assignor  to  the  Tea  Tray  Co.,  Newark,  N.  J. 
Patent  No.  885,268. 

The  objects  of  this  invention  are  to  secure  in  a 
sound  amplifying  horn,  a  ferrule  which  shall  be 
strong  and  stiff  and  at  the  same  time  of  finished 
appearance;  to  secure  a  smooth  circumferential 
surface  on  both  the  inside  and  the  outside  of  the 


ferrule  without  any  longitudinal  seams;  to  avoid 
soldering  and  secure  joints  which  are  only 
pressed  or  reamed  together,  and  to  obtain  other 
advantages  and  results  as  may  be  brought  out 
in  the  following  description. 

Referring  to  the  accompanying  drawings,  in 
which  like  numerals  of  reference  indicate  cor- 
responding parts  in  each  of  the  several  figures, 
figure  1  is  a  side  ele- 
vation of  a  horn  of 
improved  construc- 
tion; Pig.  2  is  a  sim- 
ilar view  of  the  small 
end  of  the  body  por- 
tion of  the  horn 
showing  its  integi^al 
ferrule  part  with  the 
inside  and  outside 
sleeves  removed;  and 
Fig.  3  is  a  plan  of 
the  same;  Fig.  4  is  a 
central  longitudinal 
section  of  the  small 
end  of  the  horn 
taken  as  on  line  x. 
Fig.  5,  and  Fig.  5  is  a  transverse  section  through 
the  ferrule  of  the  horn  as  on  line  y.  Fig.  4. 

Talking  Machine  Attachment.  Bernard 
Francis  Keating,  Hawthorn,  Victoria,  Australia. 
Patent  No.  885,484. 

The  ordinary  sound  reproducing  or  talking 
machine  has  a  motor  which  is  started  or  stopped 
by  moving  a  hand  lever — which  puts  a  governor 
brake  "on"  to  bring  the  motor  to  rest — and  takes 
it  "off"  when  the  motor  is  to  be  set  running. 
The  invention  is 
applicable  to  such 
a  lever  without 
interfering  with 
its  positioning  by 
hand  as  hereto- 
fore. In  order 
that  at  a  future 
time,  or  in  a  cer- 
tain event,  the 
machine  shall  re- 
produce sound 
from  a  "record" 
mounted  on  it, 
this  invention 
provides  for  the 
hand  lever  being  '^'■^^ 
located  at  will  intermediately  between  the  ordi- 
nary "on"  and  "off"  extreme  positions. 

Figure  1  is  a  plan  view  showing  part  of  a 
phonograph  or  graphophone  with  attachment. 
Pig.  2  is  a  side  elevation  of  Fig.  1.  Fig.  3  is  a 
front  view  partly  in  vertical  section  illustrating 
the  position  of  some  of  the  parts  when  the  motor 
is  running.  Fig.  4  shows  the  parts  in  Fig.  3 
when  the  hand  lever  is  in  its  intermediate  posi- 


LAWRENCE  McGREAL 


Milwaukee 

172-176  Third  St. 

Edison  and  Victor 
Jobber 


SUPPLIES 

If  It's  practical 
and  salable  I've 
got  it. 


Two  big  jobbing  houses  carrying  immense  stock  and  prepared  for  instant 
delivery,  with  an  absolute  minimum  of  "outs"  and  a  maximum  of  perfect 
service.    Try  me  with  a  trial  order  now. 


I  am  interested  in  the  success  of  every  dealer  buying  through  me,  and  refer  every  outside  inquiry 
to  the  nearest  dealer,  and  will  further  his  business  with  practical  ideas  born  of  my  long  experience  first 
as  a  road  salesman,  later  as  a  successful  jobber.    Let  me  help  plan  your  spring  campaign. 

Yours  for  business, 

UAWREIVCE  McQREAU 


60 


THE  TALKING  MACHINE  WORLD. 


tion — that  is,  when  the  motor  is  not  running. 
Fig.  5  shows,  in  front  elevation,  the  parts  in 
Fig.  2. 

Phonograph.  Hermann  Schroder,  New  York, 
N.  Y.    Patent  No.  884,216. 

This  invention  contemplates  certain  new  and 
useful  improvements  in  phonographs  of  t'  at  type 
that  employ  a  record  cylinder,  and  the  invention 
u'v.orf.  >i  ^3,s  for  its  pri- 
mary object  an 
r  improved  con- 
struction of  actu- 
ating  means 
whereby  the  nee- 
dles or  stylus  is 
held  relatively 
stationary,  while 
the  record  cylin- 
der is  revolved 
underneath  the 
same  and  fed  lon- 
gitudinally. 

F^gvire  1  is  a 
perspective  view 
of    the  improved 

phonograph;  Fig. 
2  is  a  top  plan 
view  thereof; 
Fig.  3  is  a  trans- 
verse sectional 
view  with  parts  in 
side  elevation; 
Fig.  4  is  a  detail 
sectional  view  on 
the  line  4 — 4  of 
Fig.  3;  and  Fig.  5 
is  a  detail  perspec 
five  view  illus- 
trating a  portio'n 
of  the  feed  screw 
and  the  carriage 
mounted  thereon. 

Attachment  for  Talkixg  Machines.  Emil 
Prazak,  Elizabeth,  N.  J.    Patent  No.  885,178. 

This  invention  relates  to  talking  machines,  and 
more  particularly  to  means  by  which  the  two 
common  types  of  these  machines,  namely:  the 
machine  employing  a  cylindrical  record  and  that 
using  the  disc  record,  may  be  combined  with 
little  cost,  simplicity  of  arrangement  and  almost 
instantly,  and  a  common  motor  used  to  rotate 
either  record. 

The  device  comprises  a  frame  with  a  rotating 
platform  mounted  on  roller  bearings  and  having 


pulleys  carrying  a  belt  or  gearing  driven  by  the 
motor  of  a  cylinder  re::ord  machine,  as  shown 
in  the  drawings. 

Figure  1  is  a  perspective  view  of  a  phono- 
graph. Fig.  2  is  a  side  elevation  of  the  device 
detached.    Fig.  3  is  a  plan  view  of  same. 

Pirf)Nn(  icAi'M  Rki'Kodcc'kr.  Hiram  Baldwin, 
Chicago,  111.    Patent  No.  884,002. 

The  object  of  this  invention  is  to  provide  a 
novel  needle  or  stylus  as  the  sound-reproducer 
of  a  phonograph  or  analogous  instrument,  which 
shall  jjossess,  as  attributes,  tone-improving 
qualities  in  the  way  of  softness  and  Ireedom 
from  noise  from  its  contact  with  the  rccoid.  miuI 
good  sound  conductivity. 

II  has  l)eon  di-scovei'i'd  that  ivory  is  a  substance 
affording  In  a  high  degree  these  attributes  in 
the  needle  oi-  stylus  of  a  plionograph;  and  this 
invention,  based  on  this  discovery,  consists  in  a 
reproducer  needle  composed,  as  to  its  .entirety, 
or  at  least  as  to  Us  attenuated  portion,  of  Ivory. 


i:  t  I 


In  the  accompanying  drawing.  Figure  1  is  a 
broken  view  showing  a  reproducer  head  equipped 
with  the  improved  needle  applied  to  the  ordi- 
nary disc  record  of  a  phonograph;  and  Figs.  2, 
3  and  4  are  perspective  views  representing  three 
of  the  various  forms  in  which  the  improved 
needle  may  be  provided. 

The  numeral  5  represents  a  reproducer  head 
of  ordinary  construction,  involving  a  holder  6 
for  adjustably  supporting  a  stylus  7  in  operative 
position  relative  to  a  rotary  disc  record  8.  The 
stylus  or  needle  consists  of  a  stem  portion  9 
and  an  attenuated 
portion  10,  formed, 
preferably  in  its 
entirety,  of  ivory, 
in  suitable  shape, 
including  the 
shapes  represent- , 
ed ;  though  it  is ! 
within  the  inven- 
tion to  form  only 
the  attenuated 
portion  of  ivory. 
Furthermore,  it  is 
found  to  be  ad- 
vantageous, as  enhancing  the  attributes  herein- 
before specified,  to  artificially  harden  the 
ivory  of  the  stylus,  particularly  as  to  its  attenu- 
ated portion,  and  this  is  done  by  immersing  it, 
for  a  brief  period — say  of  an  hour,  more  or  less 
— in  a  saturated  solution  of  chromic  acid,  though 
chromate  of  potash  will  serve  the  purpose,  and 
thereupon  drying  the  ivory. 

PnoNOGKAPH  Stop.  Sylvester  W.  Gibbs,  Can- 
ton, O.,  assignor  of  one-half  to  the  Gibbs  Mfg. 
Co.,  same  place.    Patent  No.  883,190. 

The  invention  relates  to  an  automatic  mechan- 
ism for  stopping 
the  motor  of  a 
phonograph  when 
the  button  arm  of 
the  reproducer 
has  traveled  to 
the  end  of  the  in- 
dentations on  the 
record  cylinder; 
and  the  objects  of 
the  improvement 
are  to  provide  a 
simple  and  inex-j^a. 
pensive  device  for 
the  purpose  men- 
tioned, which  can 
be  readily  applied 
to  an  ordinary 
phonograph  with- 
out special  preparation  or 


therefor,  which  can  be  readily  adjusted  to  con- 
form to  the  varying  lengths  of  the  record  inden- 
tations on  various  cylinder.s,  which  is  sensitive 
but  certain  in  its  operation,  and  which  is  auto- 
matically set  when  the  starting  lever  has  been 
moved  into  operative  position.  These  objects 
are  attained  by  the  construction,  mechanism  and 
arrangement  illustrated  in  connection  with  two 
of  the  ordinary  sizes  or  styles  of  phonographs 
in  common  use,  in  the  accompanying  drawings, 
in  which — 

Figure  1  is  a  perspective  view  of  a  larger  size 
type  of  phonograph  in  common  use,  showing  the 
stop  mechanism 
adapted  and  ap- 
plied thereto. 
Fig.  2,  a  detached 
perspective  view 
of  the  long  con- 
trolling  lever 
which  is  adapted 
for  use  on  the 
larger  p  h  o  n  o-  ^ 
graph;  Fig.  3,  a 
detached  perspec- 
tive view  of  the 
actuating  spring ; 
Fig.  4,  a  detached 
perspective  view 
of  the  long  con- 
trolling lever  trip-bracket  with  the  trip-lever 
thereon,  showing  the  spring  and  handle  separated 
from  the  body  of  the  bracket;  Fig.  5,  a  fragmen- 
tary sectional  view  showing  the  trip-bracket  on 
the  controlling  lever;  Fig.  6,  a  perspective  view 
of  a  smaller  size  type  of  phonograph  in  common 
use,  showing  the  stop  mechanism  adapted  and  aj)- 
plied  thereto;  Fig.  7,  a  detached  perspective  view 
of  the  short  controlling  lever  which  is  adapted 
for  use  on  the  smaller  phonograph;  Fig.  8,  a  de- 
tached perspective  view  of  the  alternate  actuat- 
ing spring;  and  Fig.  9,  a  detached  perspective 
view  of  the  short-lever  trip-bracket,  showing  the 
trip-lever  thereon. 

Graphophone  Needle.  William  Fitzpatrick, 
Lowell,  Mass.    Patent  No.  885,989. 

This  invention  relates  to  graphophone  needles, 
and  has  for  object  the  production  of  a  needle 
of  superior  qualities  so  far  as  durability  and 


f 

■Fig* 


provision  being  made 


tone  production  are  concerned.    A  further  object 
is  to  produce  a  needle  of  such  construction  that 
the  resulting  tone  may  be  modified  according  to 
the  way  the  needle  is  fixed  in  the  reproducer. 
Figure  1  is  a  perspective  of  a  needle  embody- 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  in  strument 
Musically  antd 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value.  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co» 

No.  39  Union  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


61 


ing  the  invention;  Fig.  2  is  a  perspective  at 
right  angles  of  the  subject  matter  of  Fig.  1; 
and  Fig.  3  shows  in  perspective  a  modified  form 
of  the  invention. 

Diaphragm.  Walter  H.  Miller,  Orange,  N.  J., 
assignor  to  New  Jersey  Patent  Co.,  West  Orange, 
N.  J.    Patent  No.  883,327. 

This  invention  relates  to  diaphragms  and  more 
particularly  to  phonographic  diaphragms  such  as 
those  used  in  recorders  and  reproducers.  The 
object  of  the  invention  is  the  production  of  a 
diaphragm  which  will  produce  improved  results, 
especially  in  the  reproduction  of  sound,  such  as 
greater  loudness  and  purer  quality. 

Figure  1  is  a  plan  view  of  the  preferred  form 


of  diaphragm;  Fig.  2  is  a  vertical  section  of  a 
phonograph  reproducer  containing  the  diaphragm 
of  Fig.  1;  Fig.  3  is  an  enlarged  sectional  view 
illustrating  the  flexure  of  the  diaphragm  under 
the  influence  of  the  reproducer  stylus,  the  amount 
of  flexure  being  greatly  exaggerated;  Figs.  4  and 
5  are  respectively  a  plan  and  section  of  a  modi- 
fication of  the  invention;  Figs.  6  and  7,  8  and  9, 
10  and  11,  12  and  13,  and  14  and  15  are  similar 
views  of  other  modifications. 

Phonograph.  Joseph  Oakland  Hirschfelder, 
San  Francisco,  Cal.    Patent  No.  886,056. 

This  invention  rela\es  to  improvements  in  the 
sounding  box,  sound-conducting  tubes  and  horns 
employed  to  conduct  sound  from  phonographs, 
and  like  sound-reproducing  instruments,  and  it 
has  for  its  object  the  provision  of  means  whereby 
the  vibrations  of  such  parts  are  prevented  or 
reduced  to  a  minimum.  In  the  carrying  out  of 
this  invention  the  inventor  has  avoided  all 
vibrating  edges  in  the  instrument  by  covering  or 
protecting  the  same  so  as  to  make  the  whole 
sound-conducting  part  a  simple  tube  which  gives 

no  secondary  or 
accessory  vibra- 
t  i  o  n  s,  thereby 
preventing  the 
metallic  or  harsh 
effect  produced  by 
the  sound  waves 
from  such  instru- 
ments and  pre- 
serving the  natu- 
ral tone  of  the 
vocalization  when 
such  instruments 
are  producing  re- 
productions of  the  human  voice,  and  the  true 
resonant  character  of  the  notes  when  the  same 
is  sued  in  the  reproduction  of  vocal  and  instru- 
mental music. 

Figure  1  is  the  sound  box  and  Fig  2  the  sound- 
conducting  tube  extending  therefrom.  Fig.  3  Is 
an  elbow  tube  connecting  the  outer  end  of  the 
tube  2  with  the  inner  end  of  the  horn  4.  Fig.  5 
designates  a  bracket  supporting  the  horn  sec- 
tions. 


UTILIZING  THE  "BC'  QRAPHOPHONE. 

Dealers  Exploiting  It  For  Open  Air  Concerts 
— Being  Effectively  Used  by  the  Camera- 
phone  Co.,  Combined  With  Moving  Pictures. 


Dealers  in  Columbia  graphophones  are  plan- 
ning an  active  campaign  with  the  opening  of  the 
summer  season,  and  the  outdoor  amusements  ex- 
tending through  that  period.  They  have  been 
quick  to  recognize  the  advantages  accruing  from 
the  open  air  concerts  on  the  "BC"  graphophone 


given  in  the  various  districts  they  cover.  This 
machine  is  so  intensely  powerful  in  ..action  that 
the  range  of  its  efforts  extends  away  beyond  the 
limits  of  the  largest  hall.  It  has  been  used  to 
great  advantage  in  open  air  entertainments,  such 
as  park  concerts,  steamboat  excursions,  and  the 
like.  Last  season  specially  arranged  "BC"  band 
concerts  were  given  in  the  public  parks  in  Nor- 
folk, Wilmington,  Louisville  and  other  cities 
throughout  the  country,  commanding  most  favor- 
able comments  from  both  press  and  public.  In  fact, 
in  one  of  the  main  attractions  at  Coney  Island 
the  "BC"  supplanted  the  orchestra,  and  it  was  the 
entertaining  feature  on  numerous  railway  and 
steamboat  excursions.  The  campaign  for  this 
season  promises  to  be  even  more  active  than  last 
year,  and  it  is  destined  to  give  the  strongest  im- 
petus to  every  branch  of  the  graphophone  trade. 

The  "BC"  has  been  put  to  a  unique  and  truly 
wonderful  use  by  the  Cameraphone  Co.,  1161 
Broadway,  New  York.  This  progressive  concern 
has  so  perfectly  combined  it  with  moving  pictures 
that  every  movement  of  the  performers  on  the 
screen  fits  in  ahsolutely  with  the  voice  of  the 
cameraphone.  To  illustrate:  A  minstrel  sketch 
is  the  subject  of  one  combined  performance.  The 
interlocutor  is  seen  to  come  forward  and  an- 
nounce the  song.  He  speaks  and  the  words  come 
from  the  graphophone  in  perfect  accordance  with 
the  movement  of  his  lips.  He  retires  and  the 
endman  steps  out.  He  sings  his  song^ith  every 
appropriate  gesture,  the  words  and  the  music  all 
the  while  coming  from  the  graphophone.  The 
bones  and  the  tambourines  are  heard  and  seen  at 
the  end  of  the  song  in  exactly  the  same  way. 
The  success  of  this  unique  and  thoroughly  prac- 
tical device  bids  fair  to  be  phenomenal. 

One  of  the  most  successful  of  the  combined 
songs  and  moving  pictures  is  the  famous  "Kiss, 
Kiss,  Kiss,"  from  Lew  Fields'  latest  production. 
This  is  one  of  the  numbers  that  have  made  "The 
Girl  Behind  the  Counter"  known  far  and  wide. 
People  who  have  seen  it  on  the  stage  and  after- 
ward on  the  cameraphone  have  heen  astonished 
at  the  reality  of  the  illusion. 


One  of  the  last  buildings  to  be  completed  was 
the  boiler  house.  This  is  35x69  ft.  and  is  a 
model  in  design  and  equipment.  Three  Climax 
tubular  boilers  have  recently  been  put  in — two 
of  750  h.p.  and  one  of  500  h.p.  This  makes 
seven  boilers  altogether,  with  a  total  capacity  of 
3,400  h.p. 

In  the  engine  house,  which  adjoins  the  boiler 
house,  a  new  1,500-h.p.  Allis-Chalmers  vertical 
cross  compound  Corliss  engine  has  just  been  in- 
stalled. A  special  feature  of  this  remarkable 
piece  of  machinery  is  j  a  three  wire  generator, 
which  produces  4,000  amperes  of  250  volts  in 
one  side  and  125  in  the  other.  The  entire  en- 
gine, which  weighs  in  the  neighborhood  of  100 
tons,  rests  upon  a  foundation  of  solid  concrete. 

Added  to  the  previous  equipment  of  one  Allis, 
one  French  and  one  Arrington  &  Sims  engine, 
this  brings  the  capacity  of  the  power  plant  up  to 
2,860  h.p.,  and  places  it  in  the  front  rank  of  the 
world's  great  manufactories.  Power  is  here  gen- 
erated for  the  entire  Edison  interests,  which 
take  up  fourteen  acres  of  floor  space  and  in- 
clude the  Edison  Phonograph  Works,  the  Na- 
tional Phonograph  Record  Works,  Edison  labora- 
tory, Edison  Kinetoscope  and  Film  Works,  Ed- 
ison Storage  Battery  Plant,  Bates  Numbering 
Machine  Works  and  the  ofiice  buildings  and  elec- 
tric light,  elevator  and  pumping  systems. 


MULTIPHONE  OPEEATING  CO.  AFFAIRS. 


NEW  EDISON  POWER  PLANT 


Rapidly   Approaching    Completion — Covers  18 
Acres  of  Ground — Regarding  the  Equipment. 


It  is  said  that  stockholders  of  the  Multiphone 
Operating  Co.,  of  New  York,  are  receiving  cir- 
culars from  the  board  of  directors  announcing 
that  the  monthly  dividend  of  1  per  cent.,  which 
was  payable  April  1,  has  been  passed,  and  that 
no  further  dividends  will  be  paid  until  July  1, 
when  the  form  of  payment  will  be  changed  from 
monthly  to  quarterly. 

The  circular  does  not  state  what  the  rate  of 
dividend  will  be  after  July  1,  although  it  has  been 
1  per  cent,  monthly  in  the  past.  The  company 
operates  mechanical  musical  instruments. 

Some  time  ago  the  stock  sold  as  high  as  $10  a 
share,  and  it  wa£  said  at  that  time  by  the  board 
of  directors,  in  a  statement,  that  the  company  did 
not  owe  a  cent  and  a  substantial  increase  was 
predicted  in  dividends.    Now  it  is  suspended. 


The  work  of  erecting  new  concrete  buildings 
for  the  entire  Edison  works  at  Orange,  N.  J.,  has 
been  going  on  steadily  for  some  time  past.  It  is 
now  about  finished,  and  the  long  line  of  white 
walls  spread  out  over  more  than  eighteen  acres 
of  ground  presents  an  appearance  not  unlike 
that  of  some  great  fortress. 


TO  MAKE  COIN-OPERATED  MACHINES. 


The  recently  incorporated  Cadillac  Automatic 
Music  Co.,  Detroit,  Mich.,  will  devote  their  ef- 
forts to  coin  operated  instruments,  taking  over 
the  Detroit  branch  of  the  Automatic  Machine  Co., 
of  Indianapolis.  The  new  concern  has  a  capital 
stock  of  $-30,000. 


Grinnell  Bros. 


DETROIT,  MICH. 


The  New  $200,000 

Grinnell  Bnilding 


Conceded  to  be  the  most 
beautiful  and  best  equipped 
Music  House  in  the  U.  S. 


Largest  Michigan  Jobbers  of  the  complete 

EDISON  ^  VICTOR 


Lines,  including  Records  and  Accessories 

We  have  everything  in  SUNDRIES,  including:  AUTOMATIC 
STOPS.  REPEATING  ATTACHMENTS,  HORN  CONNECTIONS, 
CRANES,  TONE  MODIFIERS,  BRUSHES,  ETC. 

No  annoying  delays  if  you  order  from  us.  All 
orders  filled  same  day  received. 

We  carry  every  Record  listed  by  the  Edison  and  Victor  Co.'s. 
Not  one  of  each,  but  dozens,  yes,  hundreds  each  of  the  more  popular 
numbers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  Edison  Dealer  in  our  territory  com- 
municate with  us  and  learn  of  something  very  much  to  your  advan- 
tage and  profit.   Address :— 


GRINNELL  BROS., 


Grinnell  Building 
DETROIT,  MICH. 


62 


THE  TALKING  MACHIKE  WORLD. 


Leading  Jobbers  of  TalKing  Machines  in  America 


J 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

150  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHI1V£ 
 —  Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  w-ill  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Nos.  8-10-12  East  34th  St.,  NEW  YORK  CITY 


We  are  Jobbers  in  both 

VICTOR  and  EDISON 
GOODS 

standard  Talking'  Machine  Co. 

43S-7  WOOD  ST..  PITTSBURG.  PA. 


Why  not  try  a  jobber  who  can  fill  your  orders 
complete  and  ship  them  the  day  order  is  received. 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  bnylng 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,       Milvvankee,  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

Macl-itnes,  Records  ajid  Supplies. 
THE    EASTERN    TALKING    MACHINE  CO. 
177  Tremont  Street         -  BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEN,    IM.  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

VICTOR  Talking 
V  M.'\^  M.  v-rr*.  Machines 

and  RECORDS    Wholesale  and 

RetaU 

Largesl  Stock  In  the  South 

PERRY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street,  Columbus,  Ohio. 


Edison 
Ptionograplis 
and  Rsoords 


JOBBERS  :~2 


C.  Koeliping  fit  Bpo. 

INDIANAPOUS.  EVD. 

VICTOR  DISTRIBUTORS 

Our  stock  is  complete.   Orders  filled  the  same  day 
as  received. 


ZON-O-PHONE  JOBBERS 

FTesh  stock,  filled  complete,  same  day.  Sperial 
values  in  needles,  cabinets,  wall  racks,  hoins, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Twelfth  St»  ST.  LOUI  . 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISOPM 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 

VICTOR.  EDISON 
JOBBERS    ""^  JOBBERS 

Largest  and  most  complete  stock  ol  Talking  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.  W.  IOWA,  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 


W.  A.  DEAN  COMPANY 


315  FOURTH  STREET 
SIOUX  CITY 


F.  ]VI.  AXWOOD 

160  N.  MAIN  STREET 

MEMPHIS,  XEIMIM. 

EDISON  JOBBER 


E.  F.  DROOP  &  SONS  CO. 


925  Pa.  Avenue 
WASHINGTON,  D.  C 


231  No.  Howard  St. 
BALTIMORE,  iWD. 

Wholesale  and  Retail 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases;  Herzog's  Record  Cabi- 
nets; Searchlight,  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


WEYMANN  &  SON 


'WHOLESALE  DISTBIB17TERS 


Talking  Machines  Uiprnn 
Records  S  Supplies  fib  I  Ull 


Place  your  name  on  our  mailing  list. 
We  can  interest  you. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Badgalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  1113-15  Fillmore  St. 


JOBBERS  Edison,  Zonophone 
PEALER  Victor 

All   Kinds  of  Automatic  Musical  Instruments 
and  Slot  Machines. 


BABSON  BROS. 

19th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attantlon  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  ^  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison  Victor 

MACHINES.     RECORDS     AND  SUPPLIES 

Quickest  servloe  and  most  complete  stock  in  Ohio 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  and  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST  "^^^^^^ 


TORS  OF 

Victor  Talking  Machines  recSrds 

STEINWAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRUMENTS 
San  Francisco  Portland 

Los  Angeles 


Sherman,  Clay  &  Co.  l2ilnT 


KOHLER&  CHASE 

Oakland,  Cal.  Seattle,  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


E  claim  Largest  Stock  and  Best 
Service,   and   are   willing  to 
"SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  ILecords 
JULIUS  A.  j.°  FRIEDREICH 

30-32  Carval  Street,    Grand  Rapids,  Michigan 

Our  Motto  •  '  Q^'"^^  Service  and  a  Saving 
uur  motto.  ^ Transoortation  Charees 


Every  Joblyer  In  tbls  country  sliould  be  represented  In  this  department.  The  cost  Is  sllgbt  and  tbe  advantage  Is  great. 

pe  spre  and  |baye  your  flrin  Inlfbe  Jpne  list* 


THE  TALKING  MACHINE  WORLD. 


63 


Baltimore    Zonophone  Jobber 

THE  HEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.   MAZOR,  Proprietor 

Talking  Machines  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 
1423-25  E.  Pratt  Street,     BALTIMORE,  MD. 


FINCH  &  HAHN. 

Albany,  Troy,  ScKerveoto^dy. 

Jobbers  of  Edlsorv,  Victor  and  Columbia 

MaLchines  and  Records 

300.000  Records 
Complete  Stock  Quick  Service 


EXCLUSIVELY  JOBBER. 

FRESH  ™^-Ti\  /\°U¥¥/\mTrn  PROMPT 
STOCK  ZONO-O-PHONES DELIVERY 

BVRONT  MAUZY 
SAN  FRANCISCO  CALIFORNIA 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


E.  T.  WILTON   &  COMPANY 

HOUSTON.  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything;  you  need,  also 
JEWELRY  and  WATCHES 


BIFFALO  ■  N.  Y. 

o 

EDISON 

NEAL, 
CLARK  & 
NEAL  CO. 

Jobbers 

VICTOR 
COLUMBIA 

O.  K.  IVIYERS 

3S39  Finney  Avenue  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  in  U.  S.  oF 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


C.  B.   HaYNCS  W.  V.  YOUMANS 

C.  B.  HAYNES  &  CO. 

WHOLISALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


in! 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 

Factory :  Western  Branch : 

Rahway,  N.  J.  259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Taliiing  Machines  and  Edison  Phonographs 

Complete  Stoclc.    Prompt  Deliveries. 


PRICE    PHOIMOGRA.RH  CO. 

54-56  Clinton  Street.  NEWARK,  N.  J. 

Victor  Distributors  SllVrZ""'**'"'^ 

Send  us  your  Orders  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


Every  Jobber  in  this  country  should  be  represented  in  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  June  list. 


WITH  JERSEY  CITY'S  "TALKER"  MEN. 


Trade  Has  Held  Us  Own — Doyle's  Good  Busi- 
ness What  Kern  and  Other  Live  Dealers 
Report  About  General  Conditions. 


(Special  to  The  Talking  Machine  World.) 

Jersey  City,  N.  J.,  May  5,  1908. 
Despite  the  dulness  noted  in  some  other  lines, 
the  talking  machine  business  in  this  city,  with 
the  exception  of  a  slight  lull  last  fall,  has  held 
its  own  in  every  way,  and  in  some  instances  has 
shown  a  substantial  increase.  The  fact  that  a 
large  portion  of  the  population  of  this  city  is 
made  up  of  men  employed  at  the  great  railroad 
terminals  here  or  in  the  operating  departments 
of  the  roads — men  who  as  a  rule  receive  a  moder- 
ate monthly  income,  tends  to  make  low-priced 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


music  makers  and  entertainers  like  talking  ma- 
chines very  popular.  Though  the  greater  portion 
of  the  business  is  done  on  the  instalment  plan, 
collections  are  reported  as  being  very  regular. 

John  J.  Doyle,  who  has  handled  the  Edison 
and  Victor  lines  at  152  Montgomery  street  for 
several  years,  has  built  up  an  excellent  business, 
especially  with  the  Edison  goods.  The  machines 
selling  at  $30  and  $35  are  in  greatest  demand, 
and  Mr.  Doyle  has  found  it  profitable  to  handle 
a  complete  line  of  Edison  foreign  records,  es- 
pecially Italian  and  Polish.  The  Hebrew  records, 
while  popular  for  a  time,  are  naturally  limited 
in  their  assortment,  and  soon  give  way  to  the 
almost  unlimited  number  of  American  selections. 

The  Kern  Music  Co.,  at  70  Newark  avenue,  who 
carry  both  Victor  and  Edison  lines,  have  enjoyed 
a  very  satisfactory  trade  since  the  first  of  the 
year,  and  have  found  an  excellent  demand  for  the 
Victor  operatic  records.  They  are  at  present 
featuring  the  Tetrazzini  records  and  are  selling 
a  large  number  of  these.  They  are  located  in 
the  heart  of  the  business  district,  and  besides 
handling  the  large  business  that  naturally  comes 
to  them,  draw  considerable  patronage  from  the 
well-to-do  in  the  "Heights"  section. 

The  Columbia  Phonograph  Co.'s  store  at  63 
Newark  avenue  is  also  a  center  of  activity,  and 
report  a  steady  business  in  all  styles  of  machines. 
The  new  plan  of  announcing  new  records  at 
short  intervals  has  done  much  to  increase  their 
regular  record  trade,  as  it  causes  customers  to 
drop  in  frequently  for  the  purpose  of  hearing 
what  is  new  in  Columbia  records. 

Adolph  Brunton,  the  piano  dealer  of  80  Mont- 
gomery street,  also  handles  Victor  and  Edison 
machines  and  records,  and  states  that  a  very 
satisfactory  business  is  being  done  with  them. 
Mr.  Brunton,  however,  centers  his  interest  in 
his  piano  line,  handling  "talkers"  as  a  side  issue, 
and  does  not  enter  into  active  competition  with 
the  exclusive  talking  machine  houses. 

Among  the  dealers  in  this  city  who  report  a 
satisfactory  condition  of  trade  are  George  Dilbat, 
547  Communipaw  avenue,  who  covers  the  south- 


ern section  of  the  city;  the  Evans  Phonograph 
Co.,  39  Carlton  avenue,  and  Wm.  Ricker,  6581^ 
Newark  avenue. 


BOLLINGER  NOW  EDISON  JOBBER. 

The  Well   Known   Piano  IVIan  of  Fort  Smith, 
Ark.,  Now  Falls  in  Line. 


The  latest  addition  to  the  list  of  Edison  job- 
bers is  the  R.  C.  Bollinger  Music  House  of  Fort 
Smith,  Ark.  A  large  part  of  their  initial  order 
for  approximately  $11,000  worth  of  phonographs 
and  records  has  already  gone  forward,  so  that 
they  are  now  ready  for  business  in  their  jobbing 
department.  The  firm  are  one  of  the  largest  and 
oldest  established  in  their  section  of  the  country, 
having  been  actively  engaged  in  the  sale  of 
pianos  and  high  grade  musical  merchandise  since 
1878.  For  some  years  they  have  had  very  great 
success  as  dealers  in  the  Edison  goods,  and  Mr. 
Bollinger  has  been  of  the  opinion  that  he  could 
repeat  his  success  in  the  jobbing  field.  The 
country  around  Fort  Smith  offers  a  very  fine  op- 
portunity, as  Edison  dealers  are  unusually  active 
in  that  territory.  W.  H.  Petrie,  late  of  Lyon  & 
Healy,  Chicago,  is  to  have  full  charge  of  the  talk- 
ing machine  department,  and  it  looks  as  if  the 
Bollinger  Music  House  will  be  heard  from  both 
early  and  often  in  the  distribution  of  Edison 
goods. 


COULDN'T  RESIST  IFVITATION. 


According  to  a  story  from  St.  Louis,  a  talking 
machine  in  the  store  of  Tom  Finn,  a  dealer  of 
that  city,  played  "Won't  You  Take  Me  Away  with 
You?"  in  such  an  appealing  manner  that  a  pass- 
ing burglar  could  not  resist  the  plea,  and  ob- 
taining a  ladder,  climbed  thrpugh  a  rear  tran- 
som and  hoisted  out  two  machines  and  a  number 
of  records  valued  in  all  at  about  $100. 


James  Bradt,  of  the  London,  Eng.,  office  of  the 
Columbia  Phonograph  Co.,  is  on  a  visit  to  this 
country. 


64 


THE  TALKING  MACHINE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


I 


Some  of  the  Many  Specialties  which  wLU  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


lines,  and  if,  after  investigation,  they  are  such 
as  you  can  cater  to  with  enough  prospect  and 
profit  ahead  of  you,  plunge  in.  Among  all  the 
lines  that  we  have  investigated  we  have  been 
unable  to  find  one  better  adapted  to  the  talking 
machine  man  than  the  sporting  and  athletic 
goods  field.  That  this  business  is  fast  increasing 
by  long  strides  is  attested  to  by  the  fact  that  not- 
withstanding the  quiet  conditions  that  prevail  in 
many  trades,  this  one  is  not  only  keeping  up  to 
all  past  records,  but  is  forging  ahead.  "We  do 
not,  however,  ask  anyone  to  take  our  word,  but 
would  earnestly  ask  the  doubting  ones  to  look 
into  the  matter  for  themselves.  Go  to  any  of  the 
up-to-date  establishments,  wherever  you  may  be, 
and  if  seeing  is  believing,  it  won't  be  long  before 
another  enthusiast  is  added  to  the  business. 

No  better  time  than  right  now  can  be  found 
for  the  step.  True,  it  is  somewhat  late  to  be 
among  the  early  birds  for  spring  or  early  sum- 
mer trade,  but  it  takes  time  to  adapt  oneself  to 
new  conditions  brought  about  by  a  change  in 
business,  even  if  that  change  be  but  a  side  issue, 
and  the  next  three  or  four  months  can  be  put 
to  good  use  in  preparing  a  strong  campaign  for 
the  fall.  Then,  too,  it  is  not  as  though  you  were 
just  starting  up  in  business  and  were  unknown. 
You  have  your  regular  customers,  and  a  good 
foundation  for  your  new  line  can  easily  be  built 
from  this  material  in  hand.  Take  the  bit  in  your 
teeth  and  strike  out.  It  takes  a  live  fish  to 
swim  up  stream;  any  dead  one  can  float  with 
the  current.  So  don't  be  a  dead  one,  but  turn 
this  very  dulness  to  your  own  advantage,  and 
by  hard  work  and  pei-sistent  effort  outstrip  your 
competitor. 


A  baseball  manufacturer  writes:  "Business  in 
our  line  opened  very  early  this  year,  and  has 
continued  unabated  ever  since.  In  fact,  we  -are 
now  a  little  ahead  of  last  season,  and  that  is 
saying  a  whole  lot,  for  1907  was  the  banner  year 
in  this  industry."  Read  what  a  well-known 
manufacturer  of  bicycles  and  motor  cycles  says: 
"The  currency  stringency,  or  the  fact  that  this 
is  a  presidential  year,  has  had  little  or  no  effect 
on  our  business;  in  fact,  we  have  noticed  a 
steady  increase  right  along."  A  fishing  tackle 
man  says:  "The  volume  of  business  experienced 
by  us,  and  by  other  manufacturers,  during  the 
last  four  months  has  been  greater  than  in  1907. 
Expressions  made  to  us  by  the  trade  are  that  the 
season  is  already  open,  and  fishing  tackle  is 
moving  to  the  consumer.  We  have  little  doubt 
but  that  this  year  will  break  all  records." 

These  are  but  a  few  of  the  many  messages  of 
good  cheer  that  have  reached  this  ofBce  from 
manufacturers,  jobbers  and  dealers  in  the  sport- 
ing and  athletic  goods  field.  Their  significance 
to  you,  Mr.  Talking  Machine  Man,  should  be  ap- 
parent. If  your  own  business  happens  to  be 
dull,  don't  jump  to  the  conclusion  that  there  is 
no  remedy,  or  that  in  other  lines  the  antidote  for 
your  present  stagnated  condition  cannot  be 
found.  It  may  be  that  you  have  done  your  best 
to  keep  your  business  on  a  firm  foundation,  and 
competition,  or  some  phase  of  the  business,  has 
arisen  which  frustrates  temporarily  your  ambi- 
tion.- Of  that  you  must  be  the  judge;  only  be 
sure  that  the  testimony  is  such  as  leaves  no 
doubt.  In  which  case  it  is  but  weakness  to 
brood  over  "might  have  been."  Look  around, 
find  out  what  your  customers'  needs  are  in  other 


Illustrated  Post  Cards. 

For  the  man  with  push  and  a  head  capable 
of  original  ideas,  there  is  scarcely  any  field  that 
offers  so  much  in  the  way  of  returns  and  de- 
mands so  little  initial  capital,  as  does  the  post 
card  industry.  Many,  even  among  the  wisest, 
were  astonished  at  the  enormous  strides  made 
by  this  business  in  so  short  a  time;  While  they 
realized  that  it  was  more  than  a  fad  or  craze, 
they  could  not  recognize  all  the  fundamental 
reasons  for  its  continued  growth,  and  as  each 
day  some  added  opportunity  shows  itself,  all  say, 
"Why,  I  never  thought  of  that  before."  Unques- 
tionably there  is  and  always  will  be,  a  big  de- 
mand for  the  "Special"  and  the  "View"  cards. 
Although  at  present  this  is  the  branch  of  the 
business  best  known  and  understood,  it  is  be- 
cause of  the  fact  that  few  have  devoted  any  at- 
tention to  the  other  possibilities.  Of  these,  that 
of  advertising  seems  to  promise  the  most  golden 
future,  with  the  educational  field  a  close  second. 

Manufacturers,  jobbers  and  dealers  are  discov- 
ering that  their  patrons  appreciate  post  cards 
showing  exterior  and  interior  views  of  their 
offices,  factories,  stores,  etc.  Post  cards  display- 
ing merchandise  artistically  in  colors  are  found 
to  be  big  trade  bringers  and  highly  profitable 
advertising  mediums.  Probably  the  hotel  man- 
ager was  the  first  to  take  advantage  of  them, 
because  every  guest  likes  to  let  his  friends  and 
family  see  where  he  is  stopping,  especially  if  the 
hostelry  happens  to  be  a  particularly  fashionable 
one.  This  was  at  first  looked  upon  as  but  a 
branch  of  the  local  view  idea,  and  managers 
bought  the  cards  with  an  eye  to  the  profit  to  be 
derived  from  their  sale.    But  in  time  the  adver- 


36  VIEWS  OF  THE  COUNTRY 


IIV  THE 


T 


Beautiful  Springtime 

HESE  cards  are  made  from  actual  photographs  taken  by  special  artists  in  our  own  and  other  lands, 
and  represent  views  of  rare  beauty  such  as  are  seen  only  in  the  springtime,  which  will  be  appreciated 
by  the  people  of  our  cities  as  well  as  the  country.     These  views  are  made  in  our  well-known 

HIGH-GRADE   POLY-CHROME   COLORED   POST  CARDS 

and  are  productions  of  the  highest  art,  are 
printed  in  ten  to  twelve  colors,  the  intermediate 
shades  thereby  obtained  produce  a  picture  true 
to  life,  and  are  not  surpassed  in  beauty  by  any 
other  Post  Card. 

Some  of  the  views  might  be  described  as 
follows : 

An  apple  tree  covered  with  blossoms,  the 
bouehs  overhang-insf  the  old  barn. 

An  apple  orchard  whose  trees  are  covered 
with  blossoms, 

the  Old  Home  with  the  leaves  just  appearing  on  the  trees. 

lac  trees  covered  with  blossoms,  and  a  view  of  the  river  and  town  in  the  distance. 


View  of 
White  li 


TRIAL  ORDER,  100  ASSORTED,  $1.50. 


BY  MAIL,  .08  CENTS  EXTRA 


THB  AMERICAN  NBWS  COMPANV 


Post  Card  Department,  Desk  R 


NEW  YORK,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


65 


I  — ■ 

DO  YOU  SELL  THE 

Gillette  Safety  Razor  ? 

No  doubt  you  have  been  asked  that  question  many  times  before,  for  there  are  thou- 
sands of  men  all  over  the  country  asking  for  and  buying  Gillette  Razors  almost  as  fast  as 
we  can  make  them. 

The  reason  for  this  demand  is  because  no  other  razor  affords  such  a  simple,  quick, 
convenient  and  comfortable  method  of  obtaining  a  satisfactory  shave. 

The  "  Gillette  "  saves  its  owner  time,  money,  labor  and  endless  inconvenience.  That's 
why  over  two  million  men  are  to-day  shaving  the  Gillette  way. 

No  other  razor  offers  yoa,  Mr.  Dealer,  greater  proM  possi- 
bilities. 

Mvery  Gillette  Razor  you  sell  not  only  leaves  you  a  liberal 
margin  but  opens  up  an  opportunity  for  further  income  from  the 
sale  of  blades. 

So  when  a  customer  comes  into  your  store  and  asks  the  question,  "  Do  you  sell  the 
Gillette  Razor?"  be  in  a  position  to  say,  "Sure" — and  materially  increase  your  profits  in- 
stead of  letting  him  go  to  some  other  dealer  with  his  ^5  bill. 

If  you  happen  to  be  one  of  the  few  who  do  not  carry  the  "Gillette"  write  to-day  for 
full  information  and  ^^^^^     prices,  and  remember — when  we  come  into  your  store  with 

our  goods,  we  come  in  with  every  as- 
sistance possible  in  the  way  of  making 
sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 

Gillette  Sales  Company 

914  KIMBALL  BUILDING 

BOSTON 

914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 


The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edged,  thin, 
flexible  wafer-like  blades  (24  keen  edges)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  styles  with  toilet 
accessories  retailing  from  $6.50  to  $50.00  each. 


66 


THE  Talking  jiacHine  World. 


L'  IMPRIMEUR 
DE  CARTES 


est  une  machine  automatique, 
fonctionnant  par  des  pieces  de 
monnaie,  qui  imprime  votre  nom 
sur  des  cartes  de  visite.  Elle  est 
fabriquee  en  deux  modeles — 1'  un 
de  cinq  centimes  qui  imprime,  cinq 
cartes  pour  cinq  centimes,  et 
I'autre  de  dix  centimes  qui  im- 
prime douze  cartes  pour  dix  cen- 
times. Elle  est  construite  aussi 
pour  le  fonctionnement  avec  la 
monnaie  etrangere. 

Le  travail  est  de  la  premiere 
classe  dans  tous  les  details. 
TOUTE  MACHINE  EST  GUARANTIE 
POUR  UN  AN 

Ce  n'est  pas  une  nouveaute 
non-eprouvee,  mais  une  machine 
pourvoyant  aux  besoins  publics. 

Elle  rapporte  net  de  Soutes 
les  depenses  100^  par  an. 

PRIX,  $250.00 

References  et  attestations  seront 
fournies  sur  demande. 


SesolicitanAgentes 

PARA 

La  Maquina  de  Imprimir 
 Tarjetas  

Esta  es  una  maquina  automatica 
y  accionada  por  monedas.  Imprime 
nombres  en  las  tarjetas  de  visita. 
Se  constringe  de  dosestilos  cor- 
rientes  la  maquina  de  cinco  cent- 
avos  imprime  cinco  tarjetas  por 
cinco  centavos,  y  la  de  diez  cent- 
avos,  doce  tarjetas  por  diez  cent- 
avos. Tambien  se  construyen  para 
el  uso  con  monedas  de  cualquier 
pais. 

La  mano  de  obra  es  de  primer 
orden  por  todos  conceptos. 
TODAS  LAS  MAQUINAS  SE  GERANTIZAR 
PLENAMENTE  PAR  DN  ANO 

No  son  una  novedad  sin  probar, 
sino  una  maquina  que  llena  una 
necesidad  publica. 

Produce  una  utilidad  de  lOU"? 
al  ano. 

PRECIO,  S250.00  CRO. 

Pidaare  riferencias  v  certificac- 


THE   CARD   PRINTER  COMPANY 


79  EAST  130th  STREET 


NEW  YORK  CITY 


tising  possibilities  of  the  cards  became  recog- 
nized, and  to  increase  their  distribution  they 
were  given  away. 


Now,  during  the  coming  summer,  Mr.  Dealer, 
instead  of  sitting  around  waiting  for  business  to 
come  to  you,  why  not  make  a  tour  of  your 
neighborhood  and  see  if  you  can't  get  some  of 
this  trade.  The  writer  would  at  first  advise 
putting  in  a  stock  of  cards  for  retail  purposes, 
partly  for  the  profit  that  is  in  it,  and  partly  in 
order  to  familiarize  oneself  with  the  line.  Then 
get  in  touch  with  some  good  manufacturer  of 
local  views,  or  get  some  first-class  engraver  to 
send  you  pi  ices  of  cuts  of  different  kinds,  for 
plain  black  and  white  half-tones,  or  for  views  in 
colors,  from  which  any  local  printer  can  run  oft" 
the  cards.  Then,  having  all  the  data  in  hand,  set 
out  and  try,  for  instance,  to  get  John  Smith,  the 
dry  goods  man,  to  order  some  special  views  of 
his  store,  or  cards  illustrating  merchandise. 
Churches,  public  and  oflBce  buildings,  etc.,  offer 
good  opportunities  for  the  man  with  "get  up" 
and  "go"  about  him;  and  while  it  may  at  first 
be  a  rough  road  to  travel,  and  the  initial  orders 
small,  they,  like  an  endless  chain,  don't  take 
long  to  run  up,  as  reorders  will  constantly  be 
coming  in,  and  a  firm  once  sold  seldom  drops  out 


In  handling  post  cards  as  a  side  line,  no  matter 
how  intelligently  the  buying  may  be  done,  there 
will  always  be  cards  that  prove  poor  sellers,  and 
only  too  often  become  dead  stock  on  the  dealer's 
shelves,  unless  care  is  taken.  Now,  when  you 
find  a  line  that  is  not  selling,  don't  shove  it  off 


in  an  out-of-the-way  corner,  but  sandwich  it  in 
among  the  live  ones,  and,  by  judicious  sugges- 
tions, try  to  work  them  off  on  customers  who  are 
often  in  a  quandary  what  to  buy.  If  this  does 
not  work,  and  they,  for  instance,  are  local  views, 
buy  some  tinsel  or  gold  ink  and  write  on  them, 

"Greetings  from   "  or  some  such  phrase. 

There  are  manufacturers  who  could  supply  you 
with  any  quantity  of  designs  of  miniature  metal 
novelties,  such  as  flowers,  birds,  animals,  heads, 
etc.,  cards  when  so  decorated  can  be  sold  at 
much  better  prices  and  show  good  profits. 

One  dealer  to  our  knowledge,  who  was  caught 
in  this  way,  just  before  the  Fourth  of  July  bought 
some  small  fire  crackers,  fastened  them  to  the 
cards  and  wrote  in  red  ink  such  slogans  as: 
"I'm  going  busted  on  the  Fourth,"  "Going  to 
blow  up  this  old  town  on  the  Fourth,"  etc.  It  is 
needless  to  say  he  was  rewarded  for  his  trouble. 
In  other  words,  Mr.  Dealer,  don't  let  yourself 
be  conquered  by  what  so  many  people  call  sum- 
mer dulness,  but  use  your  head  a  little,  and 
you'll  find  that  after  all  life  is  what  you  make  it. 

Home  Moving  Picture  IVIachines  and  Films. 

It  is  now  only  a  little  over  two  years  since  we 
announced  in  the  columns  of  this  paper  the  first 
successful  efforts  of  American  brains  to  perfect 
a  moving  picture  machine  which  it  would  be 
possible  to  market  at  a  price  within  the  average 
purse  and  simple  enough  in  construction  to  be 
practicable.  This  feat  had  been  dreamed  of  for 
years  by  inventors,  and  when  the  first  models 
made  their  appearance  they  were  greeted  with 


acclaim  everywhere,  and  when  finally  put  to  the 
test  of  public  opinion  and  found  wanting,  it 
caused  a  great  reaction,  and  many  were  those 
who  declared  the  thing  for  all  time  a  commercial 
failure,  without  stopping  to  reason  out  the  whys 
and  wherefores  and  make  allowances. 

Nothing  really  great  is  ever  accomplished  at 
a  bound.  Perfection  in  any  line  is  only  reached 
by  obstacles  overcome.  Take  the  telephone,  the 
telegraph,  or  in  our  own  field  the  talldng  ma- 
chine— all  had  a  small  beginning,  and  look  where 
they  stand  to-day.  And  yet  they  are  in  all  proba- 
bility still  but  a  short  way  up  on  the  ladder, 
for  who  can  tell  what  the  morrow  may  bring 
forth?  Yet  none  of  these  had  so  hard  a  task 
set  them  in  order  to  win  public  favor  as  had  the 
manufacturers  of  the  home  motion  picture  ma- 
chine. For  years  the  public  have  had  their  taste 
educated  by  exhibitions  given  by  professionals 
with  machines,  films  and  other  accouterments 
which  were  in  every  way  the  finest  that  money 
could  buy — outfits  on  which  thousands  were  ex- 
pended, and  with  only  the  highest  skilled  opera- 
tors employed.  Is  it  then  any  wonder  that  the 
first  models  constructed  at  a  price  hitherto  un- 
heard of,  and  placed  in  the  hands  of  dealers  who 
did  not  then  know  the  first  rudiments  of  the 
business,  and  to  boot  were  skeptical  and  lacked 
the  fire  and  enthusiasm  so  necessary  to  the  suc- 
cess of  a  new  article,  that  they  failed  to  sell 
themselves?  However,  unlike  some  of  their  luke- 
warm supporters,  instead  of  being  discouraged, 
this  failure  simply  doubled  the  manufacturer's 
determination  to  win  out  at  all  costs.  That  they 
have  finally  done  so  is  vouched  for  by  the  writer 
after  inspecting  the  latest  models  of  one  com- 
pany; and  though  not  permitted  to  go  into  de- 
tails, will  say  this — that  as  to  clearness,  lack  of 
flicker,  and  mechanical  perfection,  they  compare 
favorably  in  every  way  with  the  more  expensive 
professional  types.  The  lamps,  electric  and 
acetvlene  apparatus,  have  also  undergone  great 
changes,  and  dealers  now  need  have  little  fear 
that  the  outfits  will  not  in  every  way  live  up  to 
the  claims  made  for  them.  Everyone  thought,  or 
rather,  many  declared  that  the  present  year 
would  see  a  waning  m  the  popularity  accorded 
the  moving  picture,  but  if  anything,  190S  is  far 
surpassing  all  previous  records,  and  dealers  who 
are  wise  will  investigate  this  field  thoroughly, 
and  then  enter  the  lists  and  bid  for  some  of  this 
business,  which  is  bound  to  be  of  gigantic  pro- 
portions now  that  the  perfected  home  machine  is 
no  longer  a  hoped-for  attainment,  but  a  foregone 
conclusion.  As  we  have  before  pointed  out,  the 
sale  of  a  machine  is  but  just  the  beginning,  for 
after  this  comes  the  steady  demand  for  films, 
new  subjects  being  constantly  issued  by  the  fac- 
tories. Lamps,  bulbs,  generators,  carbide,  lenses, 
stands  and  many  other  accessories  offer  oppor- 
tunities for  added  sales  and  good  profits.  So, 
taking  the  line  in  its  entirety,  it  would  be  diffi- 
cult indeed  to  find  one  with  so  many  good  fea- 
tures and  so  brilliant  a  future,  and  as  in  most 
cases,  it  will  be  the  dealers  or  jobbers  who  get 
in  on  the  ground  floor  that  will  reap  the  biggest 
harvest. 


If  You  Are  Looking  for  Post  Cards  Tliat  Sell 


THE   FOLLOWING   NUMBERS   WILL   INTEREST  YOU: 


Floral  Cards,  34  subjects,  suitable  for  Tinseling-  and  Name,  $4.00  [ler  tlunisaiid 
32        "        Solid  Gold  Background,  with  or 

without  text,        -       -       -       -.").(«"  " 
"  "      32        "         Green   and    Gold   Bronze  Back- 

ground, with  or  without  text,    .'i.OO    "  " 
"      IG        "         Gold  and  Silver  Background,  with 
cats  and  landscape,  also  l)lank 

oval  space,  

"         With  Gold  Outline, 


.5.00 
5.00 
4.00 
(i.CO 


We  manufacture 
all  our  own  cards. 


OUR  DEALERS 
MAKE 
PER  CENT. 
PROEIT 


500 


"         "     32  " 
Birds  and  Flowers,  12  subjects,  one  of  our  leaders, 
Red  and  Purple  Air  Brush  Cartl,  \2  subjects, 

AS  A  SPECIAL  INDUCEMENT  TO  TALKING  MACHINE  DEALERS 
We  will  get  up  a  General  Assortment  of  1,000  of  the  above  Cards  for  $5.00 


THE  KEYSTONE  SPECIALTY  COMPANY 


111  South  EiQhth  Street 
RHILADELPHIA,  F»A. 


THE  TALKING  MACHINE  WORLD. 


67 


SPECIAL  ANNOUNCEMENT  TO  THE  TALKING  MACHINE  TRADE 

Since  first  entering  tlie  Moving  Picture  Held  it  has  been  our  aim  and  ambition  to  own  and  control  a  complete  line  of  machines  from  the  highest 
and  most  perfect  mechanism  for  the  expert  and  professional  operator  down  to  the  lowest  price  at  which  a  satisfactory  machine  for  the  home 
could  be  built. 

We  now  have  ttiem  all  and  offer  you  the  opportunity  to 

Control  the  Moving  Picture  Business  in  Your  Territory 


The  following  will  convey  a  slight  conception  of  what  we  have  : 

The  Miror-Vifae 


Recognized  and  conceded  by  Experts  and  Professional  Operators  to  be  the  most 
practical  and  perfect  Moving  Picture  Machine  in  the  world. 

It  is  equipped  with  a  complete  Stereopticon,  improved  fireproof  magazines,  two 
safely  cutoff  shutters  and  has  been  FULLY  APPROVED  IN  EVERY  SENSE  OF 
THE  WORD  BY  THE  NATIONAL  BOARD  OF  FIRE  UNDERWRITERS. 

WE  GUARANTEE  every  piece  and  part  of  this  Machine  to  be 
Hand  Made. 

WE  GUARANTEE  it  to  be  the  most  Perfect  Motion  Picture 
Machine  in  the  world. 

WE  GUARANTEE  absolute  satisfaction  or  money  refunded. 


V  ITAK 
"WIROR  YitAE' 


THE  MIROR-VITAE-PRICE  $250.00 


The  Vitak  Standard 


This  machine  was  constructed  by  us  with  an  eye  toward  maximum  efficiency  at 
minimum  cost. 

To  furnish  a  professional  machine  that  would  be  within  the  reach  of  the  Church, 
Y.  M.  C.  A.,  School,  Lodge,  and  Club,  as  well  as  all  Professional  Operators. 

The  Vitak  Standard  is  equipped  with  complete  Stereopticon,  improved  fireproof 
Magazines  and  Automatic  Shutters,  and  is  absolutely  fireproof.  Not  an  ounce  of 
wood  enters  into  its  make-up.    Simplicity  is  its  keynote. 

We  not  only  fully  guarantee  satisfaction  to  purchasers  but 
further  guarantee  that  the  Vitak  Standard  is  superior  to  any 
machine  on  the  market  selling  at  $200.00  or  under. 


THE  VITAK  STANDARD-PRICE  $125.00 


The  Vitak  Home  Model 

Is  as  scientifically  constructed  as  the  theatre  machine  and  has  been  brought 
down  to  a  popular  price  through  the  ingenuity  of  our  designers. 

It  uses  a  film  just  one-half  the  standard  size  and  will  throw  an  absolutely  clear 
flickerless  three  to  six  foot  picture  according  to  the  distance  you  project  from  the 
screen. 

Equipped  with  either  electric  100  C.  P.  Stereopticon  Lamp  or  a  patented  safety 
acetylene  generator  which  produces  a  powerful  pure  white  light,  a  combination  auto- 
matic fire  and  flicker  shutter,  film  reel,  film  rewind,  complete  stereopticon  and  30 
feet  of  film. 

The  highly  nickeled  mechanism  and  film  reel  and  Russian  Iron  Lamp  house 
are  mounted  on  a  polished  quartered  oak  baseboard,  all  of  which  tends  to  place  this 
machine  in  a  class  by  itself  and  make  it  an  ornament  in  any  home.  WE  ALSO 
MANUFACTURE  CHEAPER  MODELS  FOR  PREMIUM  PURPOSES  BUT  HAVE 
NOT  ROOM  HERE  TO  GO  INTO  DETAILS. 


Write  immediately  for  full  particulars  and  special  offer  to  the  Talking  Machine  Trade 


THE   VIXAK   COMPANY,   '^"^w  v^«k  ™ 


68  THE  TALKING  MACHINE  WORLD. 


Boom  Your  Business  ■ 


THE  MYSTIC  REFLECTOR 


Helps  you  to  sell  Talking 
Machines.  With  it  you  can 
ILLUSTRATE  THE  SONGS 
AND  BALLADS  PLAYED  ON 
YOUR  MACHINES.  The 
Mystic  Reflector  was  designed 
to  replace  the 

Magic  Lantern 

It  is  the  only  perfect  machine 
of  its  kind  in  the  world'. 

YOU  NEED  NO  GLASS 
SLIDES. 

YOU  DO  NOT  VIOLATE  ANY  CITY  ORDINANCE  by  using  dangerous  fUms  as  with  Moving  Picture 
Machines.  With  our  machine  you  may  reproduce  any  object  or  picture  in  all  its  natural  colors,  giving  you  a 
picture  magnificently  enlarged.    Superb  in  detail,  marvelous  in  effect. 

The  machine  is  built  entirely  of  steel,  neatly  finished.  Fitted  with  either  electric  light  or  our  latest  improved 
calcium  carbide  generator.    Shipped  to  you  complete  securely  packed. 

Sells  at  retail  for  $5.00.    To  dealers  only  we  allow  a  discount  of  40i.    Order  to-day. 

CHURCH    ISUF»F»LY  COMPANY 


116    Nassau  Street 


(A.  M.  SHIEBLER,  Pres.  and  Mgr.) 


NEW  YORK  CITY 


PICTURE  POSTAL  PUBLICITY  PAYS. 

Wm.  p.  Yeatts  in  a  Communica.tion  to  the  Edi- 
son Phonograph  Monthly  Tells  of  the  Results 
Which  He  Has  Achieved  Through  Their  Use. 


William  C.  Yeatts,  Edison  dealer,  of  Benders- 
ville,  Pa.,  sends  some  clever  specimens  of  picture 
postals  which  have  brought  him  excellent  re- 
sults. "I  find,"  he  writes,  "that  this  is  about  the 
best  way  for  me  to  advertise  the  Edison  phono- 
graph and  records.  I  have  been  doing  so  for 
about  a  year  and  it  is  bringing  me  in  good  re- 
sults." 

One  card  depicts  a  man,  evidently  home  rather 
late,  fere^eping  upstairs,  shoes  in  hand,  for  fear 
of  waking  some  one  up.  "I  hope  I  shall  not  dis- 
turb you,"  the  card  reads,  "but  listen!  When 
you  have  made  up  yOur  mind  to  buy  a  talking 
machine  drop  in  and  bu3'  an  Edison."  Another 
shows  a  giraffe,  and  under  the  -caption  "Within 
Reach"  is  written:  "The  Edison  phonograph  is 
within  reach  of  all  if  you  only  knew  it.  Call  and 
hear  it  play,  sing  and  talk.  We  give  a  free  con- 
cert on  Wednesday  evening  at  8.30  p.  m.  Come 
and  hear  it."  The  third  card  shows  a  man  driv- 
ing an  automobile,  and  has  this  upon  it:  "You 
auto  come  to  W.  C.  Yeatts'  store  and  hear  the 
Edison  phonograph — the  best  machine  on  the 
market." 

Unusual  cards  like  these  rivet  attention,  fix 
the  dealer's  name  in  Jthe  mind  and  lead  most 
surely  to  business.  Mr.  Yeatts  has  been  trying 
the  plan  for  a  year  and  has  found  that  it  pays. 
Probably  if  he  had  tried  it  only  a  week  or  so  he 
would  have  traced  no  very  definite  results,  for 
all  advertising  to  be  worth  anything  must  be 
Ptersistei^  in.  The  small  dealer  may  be  benefited 
even  by  an  occasional  advertisement  in  his  local 
paper  or  by  good  billboard  publicity,  but  he  will 
be  very  much  more  helped  if  he  determines  to 
make  an  effort  to  advertise  consistently  and 
watch  the  results  carefully. 


Watch  for  the 


=SF»ECIAL== 

Moving  Picture  Machine 

Coming  Out  Soon 

VIASCOPE   MFG.  CO. 

112  East  Randolph  St.,  Cblcago 


DRAMATIC  ART  ENTERS  ON  NEW  ERA. 


Something  of  Mechanical  Drama  and  Its  Actors 
Who  Never  Tire  or  Find  Fault  with  Parts  of 
Money — New  Age  Here. 


Walter  P.  Eaton,  who  writes  the  dramatic  col- 
umn for  the  Sunday  Sun,  concentrated  his  atten- 
tion recently  on  how  to  solve  the  problem  of  the 
new  theater  in  New  York,  and  in  this  connection 
said  in  part: 

"There  are  untold  possibilities  in  the  new  plan, 
just  announced,  of  mechanical  drama,  interpreted 
by  moving  pictures  and  a  giant  talking  machine. 
The  scheme  is  simple:  'Hamlet'  is  enacted  by 
E.  H.  Sothern  or  Eddie  Foy  or  some  other  com- 
petent interpreter,  supported  by  a  company  of 
Shakespearean  players,  in  front  of  a  camera  and 
a  talking  machine  loaded  with  blank  discs.  When 
the  play  is  over  there  is  the  complete  record  of 
it.  All  you  have  to  do  is  to  hang  a  sheet  up  any- 
where, put  a  giant  morning  glory  into  the  talk- 
ing machine,  set  the  things  to  going — and,  lol  a 
performance  of  'Hamlet'  just  as  good  as  the  orig- 
inal— nay,  better,  for  it  will  cost  you  only  10 
cents,  maybe,  and  the  man  who  works  the  ma- 
chines can  hurry  over  the  dull  parts  as  fast  as 
he  wants  to;  also  he  can  play  it  backward  and 
get  an  entirely  new  drama.  The  records  can  be 
reproduced  at  will,  and  all  over  the  broad  land, 
from  Park  Row  and  Fourteenth  street  to  Cripple 
Creek  and  Pawtucket,  R.  I.,  the  immortal  tragedy 
of  our  Avon  Swan  can  be  heard  by  the  multitude, 
their  souls  expanded,  their  ideals  made  more 
lofty,  their  appreciation  of  art  deepened  and 
broadened,  their  pocketbooks  hardly  affected  at 
all. 

"Just  what  the  effect  of  canned  drama  will  be 
on  the  theaters  and  vaudeville  houses  remains 
to  be  seen.  The  moving  pictures  alone  have  been 
working  havoc  this  year  or  two  past.  The  old 
Union  Square  Theater,  for  so  long  Keith's  strong- 
hold of  vaudeville,  and  the  Twenty-third  Street 


SHEET  MUSIC 

^  This  should  interest  all  Talking 
Machine  Dealers' as  a'side  line. 
Write  us,  we  have  one  of  the  best 
propositions  to  offer  as  a  money- 
maker and_free"advertiser. 

H.  A.  WEYMANN    &  SON 

Publishers  and  Jobbers 
1010  Chestnut  Street,  Philadelphia,  Pa, 


Theater,  supposedly  an  equally  popular  vaudeville 
house,  have  both  been  converted  this  winter  into 
'Bijou  Dreams,'  given  over  to  the  10-cent  moving 
picture  show.  There  isn't  a  city  in  the  country 
of  any  considerable  size  now  which  does  not 
have  its  moving  picture  theater,  and  ■  moving 
picture  machines  travel  around,  like  a  troupe, 
among  the  smaller  towns.  The  managers  of  the 
'10,  20  and  30  cent'  shockers  have  been  complain- 
ing all  winter  that  the  moving  picture  houses 
have  hurt  their  business.  "Nellie  the  Beautiful 
Cloak  Model'  is  less  alluring  at  half  a  dollar  than 
a  series  of  moving  pictures  and  'illustrated  songs' 
at  a  dime.  So  the  industry  has  thriven,  and 
prepared  the  way  for  goodness  knows  what  inva- 
sion of  canned  drama. 

"This  Keith  &  Proctor  theater,  which  holds 
520  people,  gives  fourteen  performances  a  day, 
and  if  it  is  filled  each  time,  as  is.  said  to  be  the 
case,  it  takes  in  around  55,000  a  week.  The 
expense  of  the  machine  is  probably  about  ?300 
and  there  are  a  few  salaries  to  pay,  as  well  as 
light,  heat  and  rent.  But,  making  all  possible 
deductions,  it  is  easy  to  see  why  Keith  &  Proctor 
abandoned  vaudeville,  where  the  weekly  salary 
list  for  performers  alone  reaches  up  into  the 
thousands,  for  the  10-cent  moving  picture  show. 
Such  competition  as  this  ceased  to  be  a  joke. 

"And  if  the  moving  pictures  alone,  with  their 
rough,  pantomimic  farce,  can  attract  so  many 
people,  though  they  long  ago  ceased  to  be  a 
novelty,  it  may  well  be  asked  in  all  seriousness 
what  will  be  the  result  when  they  are  combined 
with  speech  by  a  talking  machine  and  depict, 
not  haphazard  farce,  but  ordered  drama.  That 
will  give  them  a  charm  of  novelty  again,  a  new 
lease  of  life.  If  they  have  already  turned  vaude- 
ville out  of  the  Union  Square  Theater,  are  they 
destined  to  convert  the  Empire  into  a  home  for 
canned  drama  and  solve  the  vexed  problem  of 
who  shall  direct  the  New  Theater  in  Central 
Park  West?  And  if  we  are  to  have  canned 
drama,  why  not  canned  opera,  with  Oscar  Ham- 
merstein  as  the  great  phonograph  impresario? 
This  is  a  mechanic  age.  We  play  our  pianos  by 
machinery.  Let  us  so  act  our  plays  and  sing  our 
operas,  and  be  done  with  it.  Sooner  or  later 
we  shall  write  our  plays  by  machinery,  too.  In 
fact,  several  living  playwrights  have  made  a  very 
good  beginning  in  that  direction." 


POSTCARD  POPULARITY 


Again  Exemplified  During  the  Past  Easter  Time 
— Forty  Per  Cent.  Increase  In  Mail  Matter. 


That  the  postcard  fad  is  as  rife  to-day  as  it 
was  a  year  ago  was  amply  demonstrated  during 
the  Easter  season.  It  is  conceded  that  the  gov- 
ernment has  never  before  reaped  so  rich  a  har- 
vest from  the  postcard  fad  at  Eastertime  as  this 
year.  Out-of-town  trains  brought  to  New  York 
some  40  per  cent,  more  than  the  average  amount 
of  mail  and  carried  out  an  even  larger  percentage 
of  increase.  This  excess  was  entirely  due  to 
postcards.  It  is  estimated  that  the  letter  carriers 
in  New  York  had  several  million  extra  deliveries 
to  make  the  past  Easter  season. 

Superintendent  Lockwood.  of  the  City  Delivery 
Department,  said:  "We  have  never  seen  any- 
thing like  it  before;  everybody  sends  souvenir 
postals  these  days,  and  the  liberality  of  most 


AIMMOUMCEIVIENIX 
JOBBERS    AX  T  E  IM  T  I  O  IM 

Owiiii;  to  the  large  demand  that  there  lias  been  for  the 
leather  eards  made  by  us,  we  have  found  it  necessary  to 
liandle  a  full  line  of 

PAPER  CARDS 

VCe  Imve  soart  lioil  tlironirh  ovrry  nook  ami  corner  of 
Kiiropo  und  tlio  donu'Sti*,-  rrarkers  and  only  those  oirds 
thar  are  the  most  ]ioi)uliir  and  best  >ellers  will  be  handled 
by  us.  Hereafter  it  will  be  unnecessary  for  any  Jobber  to 
have  a  laree  stock  of  cards  on  hand,  as  jobbers  will  be 
able  to  llnd  the  largest  assortments  to  be  had  anywhere, 
and  what  Is  more,  we  will  keep  stock  on  hand  so  Ji*  to  be 
able  to  nil  orders  at  once  on  the  best  sellers  In  both 
paper  and 

LEATHER  CARDS 

post  eard  pillows,  pillow  tops,  banners,  etc.  As  we  are 
acknowleilued  leaders  in  I.KATIIKH  CARDS  It  wlU  pay 
you  to  write  fi)r  further  ini'ornuition. 

Clover  Souvenir  IMIg.  Co.  '^-eVvyobk 


THE  TALKING  MACHINE  WORLD. 


69 


POPULAR  SIDE  LINE 


FOR 


Talking  Machine  Dealers 

AUROCROME  POST  CARDS   sell  fast  at  good  profit.    Never  out  of 
stock.    You  can  reorder  at  any  time.    Ask  for  our  price  card.    Do  it 
now,  and  use  your  letter-head. 
Send  6  cents  in  postage  for  a  sample  of  our  SWEETHEART  line.    Each  card  retails  for  10  cents. 
DOOLITTLE   &    HULLING,   INC.,   1002   ARCH    STREET,    PHILADELPHIA,  PA. 


people  in  this  line  is  increasing.  We  find  an 
increasing  number  of  cards  being  issued  every 
special  Iioliday,  and  it  taxes  tiie  resources  of  our 
force  to  the  utmost  to  get  them  to  their  destina- 
tion in  time." 


ROYALTIES  ON  MOVING  PICTURES 


Must  be  Paid — They  Are  Theatrical  Panto- 
mimes and  Come  Under  Copyright  Law  Says 
Judge  Lacombe — Enjoins  Ben  Hur  Pictures 
— Decision  Is  of  Wide  Import  to  the  New 
Enterprise  of  Moving  Picture  Plays. 


Judge  Lacombe,  sitting  in  the  United  States 
Circuit  Court,  has  handed  down  a  decision  in 
which  he  declares  that  moving  picture  shows 
come  within  the  copyright  laws,  and  that  the 
exhibition  of  films  of  scenes  from  copyrighted 
plays  or  books  are  violations  of  copyright,  in 
that  they  are  pantomimes,  and,  therefore,  the- 
atrical productions. 

The  case  was  brought  before  the  court  on  an 
action  for  damages  and  injunction  brought  by 
Harper  &  Bros.,  Klaw  &  Erlanger,  and  Henry  L. 
Wallace  against  the  Kalem  Co.,  manufacturers 
of  moving  picture  films  and  machines,  for  re- 
producing certain  scenes  from  "Ben  Hur."  The 
publishers  own  the  copyright  of  General  Wal- 
lace's book,  and  Klaw  &  Erlanger  hold  the  pro- 
ducing rights.  Mr.  Wallace  is  the  son  of  the 
late  author.  Judge  Lacombe  granted  the  in- 
junction after  argument  by  David  Gerber,  of 
Dittenhoefer,  Gerber  &  James,  for  the  complain- 
ants, and  Henry  L.  Cooper,  of  Kerr,  Page  & 
Cooper,  for  the  defendants.  In  his  decision  the 
Judge  says: 

"The  result  obtained  when  the  moving  pictures 
•  thrown  upon  the  .screen  is  within  Daly  vs. 
Webster,  an  infringement  of  various  dramatic 
passages  in  complainant's  copyrighted  book  and 
play.  To  this  result,  defendant,  the  Kalem  Co., 
undoubtedly  contributes.  Indeed,  it  would  seem 
that  it  is  the  most  important  contribution." 

The  case  of  Daly  vs.  Webster,  to  which  Judge 
Lacombe  lefers,  was  an  action  brought  some 
eight  years  ago  by  the  late  Augustin  Daly  to 
prevent  the  production  of  the  railroad  track 
rescue  scene  in  William  A.  Brady's  "After  Dark," 
which  he  claimed  was  copied  from  the  similar 
scene  in  his  "Under  the  Gas  Light."  Judge  La- 
combe granted  the  injunction  in  this  action,  and 
it  has  served  as  a  precedent. 

Mr.  Gerber  argued  that  the  representation  of 
moving  pictures  of  scenes  from  "Ben  Hur"  vio- 
lates the  clause  of  the  copyright  law  which  inter- 
dicts "printing,  reprinting,  copying,  publicly  per- 
forming, or  representing"  the  copyrighted  book 
or  play.  Mr.  Cooper  argued  that  a  moving  pic- 
ture exhibition  is  not  a  dramatic  performance  in 
that  no  words  are  spoken,  but  Mr.  Gerber  placed 
stress  on  the  addition  of  the  words  "or  represent- 
ing," arguing  that  if  simply  a  true  performance 


had  been  meant  in  the  law  the  words  would  not 
have  been  added.  Judge  Lacombe  upheld  him, 
declaring  that  the  exhibitions  are  dramatic  per- 
formances of  the  nature  of  pantomimes,  in  which 
there  are  no  words  spoken. 

The  decision  will  have  a  most  important  effect 
on  the  moving  picture  business  all  over  the 
country,  films  of  many  popular  plays  being  in 
circulation  and  others  in  course  of  preparation. 
Some  of  those  which  have  already  been  exhibited 
are  "The  Merry  Widow,"  "  'Way  Down  East," 
"The  Moonshiner's  Daughter,"  "Dr.  Jekyll  and 
Mr.  Hyde,"  "Monte  Cristo,"  "Nellie,  the  Pretty 
Typewriter,"  "Kathleen  Mavourneen,"  "William 
Tell,"  "The  Shaughraun,"  and  "Parsifal."  An- 
nouncement was  also  made  a  short  time  ago 
that  a  Broadway  theatrical  firm  was  making 
preparation  for  the  production  of  a  repertoire 
of  modern  plays  by  means  of  moving  pictures 
and  phonograph  attachment. 

Down  to  the  present  moving  picture  concerns 
have  never  troubled  themselves  with  royalties. 
Mr.  Cooper  said  this  week  that  he  could  not  tell 
what  course  he  would  pursue  now  until  he  had 
conferred  with  his  clients. 


EDISON  KINETOSCOPE  CATALOG. 


The  Edison  Mfg.  Co.  have  sent  out  a  very 
handsome  catalog  devoted  to  the  Edison  project- 
ing kinetoscopes  which  is  cleverly  written  and 
admirably  illustrated.  In  the  introductory  tliey 
state:  "The  first  kinetoscope  was  devised  by 
Mr.  Edison  in  1887.  It  was  a  ponderous  affair, 
costing  several  hundred  dollars,  and,  briefly  de- 
scribed, consisted  of  a  box  containing  the  mecha- 
nism, with  a  peep-hole  at  the  top,  through  which 
the  pictures  were  viewed.  Owing  to  mechanical 
limitations  only  one  person  at  a  time  could  enjoy 
the  pictures.  It  was  Mr.  Edison's  original  idea 
to  devise  an  instrument  that  would  do  for  the 
eye  what  the  phonograph  does  for  the  ear,  and 
Edison  projecting  kinetoscopes,  as  now  perfected, 
embody  the  successful  accomplishment  of  that 
idea. 


FIRST  MOVING  PICTURES  FROM  BALLOON. 


Photographs  for  the  cinematograph  have  re- 
cently been  taken  from  a  balloon  successfully  by 
Herr  Ernemann,  a  Dresden  engineer.  As  the 
exciting  aerial  voyage  ^as  ending,  he  passed  over 
the  Sensteberg  coal  mines.  Here,  too,  Ernemann 
succeeded  in  taking  fine  photographs.  But  just 
then  the  balloon  shot  down  so  suddenly  that  even 
the  cinematograph  apparatus  had  to  be  thrown 
from  the  basket.  Luckily,  the  pictures  were 
afterward  found  intact. 


GREAT  MOVING  PICTURE  CENTERS. 


Paris,  Milan  and  Berlin  are  three  of  the  great 
centers  for  moving  picture  entertainments  in 
Europe. 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous o£  any  Information  in  regard  to  paying  side  lines 
wlaich  can  be  liandled  in  connection  with  the  Tallcing 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.! 

Among  all  the  thousands  of  devices  that  have 
been  invented  to  lure  the  small  coins  from  the 
public  purse,  very  few  indeed  can  be  compared 
to  the  card  printer.  This  machine  is  automatic, 
coin-controlled,  and  prints  your  name  on  calling 
or  business  cards,  supplying  a  necessity  and 
needing  no  operator  except  the  purchaser's  coin; 
it  literally  gathers  in  the  money  hand  over  fist, 
with  little  or  no  expense  to  the  owner.  One 
great  beauty  of  this  machine  is  its  adaptability 
to  any  location.  In  the  arcade  or  your  store,  on 
the  street  corner  or  other  conspicuous  places,  it 
matters  little,  for  as  long  as  the  public  want 
cards,  they  are  going  to  patronize  you. 

*  *    *  ^ 

Not  satisfied  with  the  wonderful  results  ob- 
tained on  his  Dan  Cupid  series,  Walter  Well- 
man,  the  cartoonist  publisher,  is  now  preparing 
to  bring  out  a  line  of  "Ideal  Bathing  Girls,"  con- 
sisting of  32  new  designs  replete  with  bright, 
scintillating  humor  suitable  for  the  summer 
trade.  Dealers  who  are  looking  for  something 
that  will  sell  should  not  pass  this  by. 

*  *    *  * 

The  Rotograph  Co.  have  brought  out  several 
new  and  attractive  series,  notable  among  which 
are  their  International  and  Patriotic  cards  de- 
signed for  Decoration  Day  and  the  Fourth;  and 
Bathing  Girl  sets  highly  embossed  and  litho- 
graphed in  bright,  attractive  colors.  These  cards 
are  all  strictly  high-class  and  should  meet  with 
a  good  demand. 

«    *    •  « 

Among  other  new  novelties  the  F.  &  H.  Levy 
Co.  have  just  brought  out  one  entitled,  "A  Sou- 
venir that  Will  Tickle  You,"  which  is  certainly 
good  and  bids  fair  to  even  outsell  their  famous 
"Pair  of  Black  Kids."  Their  line  of  novelty  leap 
year  cards  are  also  vei-y  clever,  and  dealers  look- 
ing for  up-to-date  sellers  should  not  fail  to  send 
for  their  new  catalog,  which  shows  their  com- 
plete stock. 

*  *    *  * 

K.  Gut,  a  large  post  card  publisher  of  this  city, 
is  making  a  specialty  of  local  views,  which  he 
makes  from  photos  sent  him  by  dealers  who 
want  something  exclusive.  He  is  also  making  a 
strong  bid  for  commercial  or  advertising  work, 
and  so  highly  satisfactory  has  he  been  found  that 
he  is  already  far  behindhand  in  his  orders.  Talk- 
ing machine  men  who  desire  something  in  his 
line  should  write  him  at  once. 

The  Clover  Souvenir  Mfg.  Co.,  of  184  William 
street.  New  York  city,  after  making  a  strong 
effort  to  find  new  post  cards  and  new  designs  for 
post  cards,  have  finally  succeeded  in  securing 
an  exceedingly  fine  line  of  English  cards  and 
Christmas  booklets  which  are  not  surpassed  in 
workmanship  and  beauty  of  design  by  any  cards 
now  in  the  United  States.  They  are  also  getting 
out  a  new  burnt  cork  post  card,  in  about  150 
designs,  which  they  will  sell  at  a  very  reasonable 
figure.  This  being  something  entirely  new,  deal- 
ers should  not  fail  to  have  them.    Besides  the 


NEW  EDITION  OF  OUR  FAMOUS 

TOM  TOM  COMIC  CARD  SERIES 

1,280,000  just  off  the  press.  Lithographed  in  six  colors  and  glazed. 

THE  BETWEEN  SEASON  SELLER 

Owing  to  the  big  demand  for  these  cards  since  our  first  an- 
nouncement in  the  March  issue  of  The  "World,"  we  have 
decided  to  make 

A  Special  Offer  to  the  Talking  Machine  Trade 

1000  Assorted  Tom  Tom  Comics,  32  Designs,  $8.00,  when  cash 
accompanies  order.   If  not  satisfactory,  money  refunded. 

You  can't  sell  Post  Cards  successfully  without  our 
catalogue — Sent  free  upon  request. 

F.  ^  H.  LEVY  MANUFACTURING  CO. 

113  East  Fourteenth  Street,  New  York 


-With  a  Wooli.cn  St MiNcf/J 


70 


THE  TALKING  MACHINE  WORLD. 


above  they  have  a  large  line  of  leather  novelties 
of  all  kinds,  and  are  headquarters  for  wire  dis- 
play racks. 

*  *    *  * 

Positive  proof  of  the  great  and  wonderful  popu- 
larity of  talking  machines  is  shown  by  the  fact 
that  even  though  all  penny  arcades  have  com- 
pelled their  patrons 
to    stand    up  while 
using  the  machines, 
nevertheless  they 
have  made  enormous 
profits,  and  some  ar- 
cades have  been  ia 
operation    over  ten 
j'ears.     How  many 
theaters,   even  with 
the      best  shows, 
could    draw  paying 
audiences     if  they 
were  made  to  stand. 
But  if   talking  ma- 
chines w^ere  able  to 
earn  so  much  under 
these  conditions, 
how  much  more  at- 
tractive they  would 
be  to  the  wayfarer 
with  comfortable 
seats  provided?  Such  was  the  reasoning  of  the 
Rosenfleld  Mfg.  Co.,  the  outcome  of  which  was 
their  new  "Chair-phone,"  'a  cut  of  which  is  here 
reproduced.    The  "chair"  is  made  of  solid  quar- 
tered oak  in  the  Mission  style,  Mission  finish,  and 
in  beauty  of  design  sets  an  entirely  new  standard. 
Occupying  less  space  when  in  use  than  the  old- 
style  stand-up  machines,  and  having  incorporated 
in  its  make-up  many  mechanical  improvements, 

this  machine  is  bound  to  be  in  big  demand. 

*  *    «  « 

A  very  handsome  and  interesting  booklet,  en- 
titled "Methods  of  Illustrating  Machinery,"  has 
just  reached  us  from  its  publishers,  Gatchel  & 


:\Ianning,  of  Philadelphia.  This  volume  offers 
many  valuable  suggestions  and  is  well  worth 
sending  for. 

*  *    *  * 

The  National  Cameraphone  Co.,  of  1161  Broad- 
way, this  city,  have  just  taken  a  10-year  lease 
on  a  six-story  building  at  the  corner  of  43d  street 
and  Eleventh  avenue.  Here  they  will  establish 
their  studios,  record  laboratories  and  offices.  The 
Cameraphone,  as  its  name  implies,  is  a  combina- 
tion of  the  talking  and  moving  picture  machines, 
the  results  obtained  being  nothing  short  of  mar- 
velous. The  outfits  are  not  for  sale,  but  per- 
sons desiring  to  rent  them  for  their  shows,  the- 
aters, etc.,  can  do  so  by  writing  to  them,  stating 
time,  etc. 

*  *    *  * 

A  novel  and  mighty  clever  post  card  called 
■Magic  Moving  Pictures,"  has  just  been  brought 
cut  by  a  Chicago  publisher.  This  card  shows 
three  different  views  in  six  positions.  These 
can  be  changed  quickly  by  pushing  a  little  slide 
in  one  side,  which  gives  animation  to  the  views. 
These  cards  are  gotten  up  in  several  designs,  and 
sell  fast  at  10  cents  retail,  with  a  big  margin  of 
profit. 


AUTOMOBILES  AND  SUPPLIES 


Proving   Profitable  Ventures  for  Talking  Ma- 
chine Men  Who  Have  Become  Interested. 


Although  only  a  little  over  ten  years  old,  the 
automobile  business  to-day  is  one  of  the  largest 
and  wealthiest  in  this  country,  comprising  over 
one  hundred  well-known  cars  and  three  times 
that  number  of  manufacturers  of  parts  and  acces- 
sories. Of  course,  its  very  size  indicates  that 
competition  is  keen,  and  a  man  without  a  knowl- 
edge of  the  business  and  without  capital  to  back 
him  would  be  wasting  time  considering  it.  While 
each  year,  as  methods  improve,  the  prices  are 


GETEXCLUSIVE  SUBJECTS 

VIEW  CARDS  FROM  YOUR  OWN  PHOTOS 

For  RetailiDg,  Wholesaling  and  Advertising  Onr  Specialty 

BEST    QUALITY    AND  PRICES 

K.  GUT,  605-613  West  129tli  Street,  NEW  YORK  CITY 


TYPE  E 


THE  MUTOSCOPE 


For  Summer  Parks,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville"  what  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 


Write  for  Particulars 


AMERICAN  MUTOSCOPE  6  BIOGRAPH  CO., 


East  14tli  Street 
NEW  YORK  CITY 


PA.CIRIC  COAST  BRANCH,    116  North  Broadway,  IPS  ANGEIES.  CAl. 


THE    F»IAIVOVA  C01VIF»AIVY, 

Manulacturers  ol 

44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  in  the  slot  attachment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenae, 


New  York. 


gradually  reduced  and  the  field  thereby  broad- 
ened, the  sustenance  of  the  trade  for  the  most 
part  depends  upon  the  wealthy  class.  It  there- 
fore Is  necessary,  in  order  to  be  successful,  to 
be  located  in  cities  or  towns  of  substance,  whether 
they  be  wholly  residential,  wholly  business,  or 
a  combination  of  the  two.  For  to-day  the  possi- 
bilities in  the  commercial  field  are  larger  than 
ever,  and  every  factory  or  store  using  trucks  or 
delivery  wagons  offer  good  opportunities  for  the 
live,  wide-awake  agent.  If  one  is  located  in  a 
metropolis,  it  is  not  of  so  vital  a  necessity  to 
carry  a  large  stock  on  hand,  as  the  manufacturer 
will  invariably  have  branch  offices  and  stock 
rooms  where  the  dealer  can  get  stuff  on  short 
notice.  However,  these  places  are  now  pretty 
well  filled  up,  and  it  is  the  smaller  cities  that 
offer  the  best  inducements.  The  opportunities 
open  to  a  man  with  capital  in  this  field  are 
many  and  varied.  He  can  go  into  the  business 
as  heavy  as  he  desires,  or  fairly  moderately.  He 
can  enter  the  lists  as  a  representative  of  a  num- 
ber of  cars  for  touring  or  racing,  or  devote  his 
attention  to  the  commercial  end  of  the  trade. 
He  can  open  a  garage  and  simply  do  repairing, 
or  he  can  extend  this  by  adding  parts  and  acces- 
sories, or  go  in  for  the  brokerage  and  buy,  sell 
and  trade  second-hand  machines.  Any  one  or  all 
offer  big  profits,  providing  the  time,  place  and  the 
man  are  there  with  the  goods.  In  other  words, 
the  qualifications  for  success  in  this  field  are: 
First,  location;  second,  capital;  third,  a  man  to 
take  charge  who  has  a  thorough  knowledge  and 
an  innate  love  of  the  business.  The  latter  qual- 
ity is  of  great  importance,  for  friendship  and  a 
common  interest  plays  an  important  part  in  this 
business,  where  a  sale  often  runs  high  into  the 
thousands,  and  even  the  most  gilded  of  one's  cus- 
tomers cannot  be  worked  only  so  often.  Auto- 
mobilists  are  enthusiasts  in  the  strictest  sense 
of  the  word,  and  often  are  cranks  on  the  sub- 
ject. Close  students  of  the  industry,  they  pride 
themselves  on  their  ability  to  compare  one  car 
with  another,  as  to  their  speed,  endurance,  etc. 
It  is  therefore  of  the  utmost  importance  that  the 
dealer  should  be  not  only  able  to  meet  them  on 
an  equal  footing,  but  go  them  one  better,  as  it 
is  but  natural  that  they  should  turn  to  him  as 
a  court  of  last  resort,  and  woe  betide  him  who 
is  found  lacking. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY— These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slnmberland  But  Yoa  and  Me " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrnmental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS.  MO. 


Everything  in  \EW  and  S.H. 

Motion  Picture 
Mactiines 

Films,  Stereopticons,  Song 
Slides  ana  Supplies.  Same 
'Wanted.    Catalogrues  free. 

Harbach  &  Co.,  809  Filbert  St..  Phila..  Pa. 


Trade  Marks 
Designs 
Copyrights  &c. 

Anvone  flendlng  a  sketch  nnd  doscrindon  may 
qillcUly  iiaoortniii  our  opinion  free  wdolhor  aa 
iiiveiitinn  in  prnhnbly  imlenliiblo.  Cuiiiniiiiilrfi- 
tlonaairlcllycciiiililenlliil.  HANDBOOK  on  I'liieuts 
sent  free.  Oldest  iluency  for  pecurlnp  putetita. 

I'aieiits  InUeii  ifiroudli  Slunn  *  Co.  receive 
tpeciat  untie  ft  wif  liout  chnrco,  In  the 

Scientific  JIttiericatt. 

A  han<l8oinoly  llhifltrntort  weekly.  I-nrceat  clr- 
cuIulUm  of  any  Hclenlltic  tournal.  Terms,  $3  a 
veiir  :  f4>iir  months.  |1.  SolUbyall  nowstlealers. 

|VIUNN&Co.3«'«-''-^  New  York 

SrsDCti  omcp,  6J6  F  St.,  WMhlngtop.  p,  C 


THE  TALKING  MACHINE  WORLD. 


71 


Peerless  Coin  Operated  Piano  with 

Endless  roll  paper  txine  sheets  are  used 

Everj'where  where  long  and  hard  usage 

Require  high  quality  and  perfect  mechanical  construction 

Lots  of  others  are  said  to  be  just  as  good,  but 

Ever}'^  time  that  argument  is  used  it  proves  more 

Surel}'  that  all  other  makes  are 

Striving  for  excellence  obtained  with  the  PEERLEvSS. 
Climatic  conditions  which  ma}'  affect 

Other  instruments   do   not  apply  to   the   PEERLEvSvS — it  is 
Impervious  to  all  adverse  conditions,  whether  used 
North,  vSouth,  East  or  -West. 

Operatic  or  classic  music  produced  equally  as  well  as 
Popular  hits  and  dance  music.  The 

Expression  and  tempo  are  automatically  controlled  in  the 
Roll  of  music,  thus  doing  awa)"  with  any 
Assistance  by  the  operator,  otherwise 

Than  depositing  a  coin,  the  result  of  which  is  shown  in  our 
Easy  Money  book,  which  contains  a  complete 
Description  of  how  "Easy  Money"  is  turned  your  wny. 

Pending  j^our  decision  on  the  matter, 
Investigate  further  b}'  writing  us  for  particulars, 
And  we  will  show  you  how  your  business 

Needs   some   PEERLEvSS   PROGREvSS   and   let   us   place  the 
Opportunity  before  you  of  increasing  3'our 
Sales  and  profit  on  the  "quick  returns  plan." 


PEERLESS  PIANO  PLAYER  CO. 


F.  Engelhardt  ^  Sons,  Props, 


Offices:  Windsor  Arcade,  Fifth  Ave.,  NEW  YORK  CITY 


Factories:  ST.  JOHNSVILLE.  N.  Y. 


J 


7? 


THE  TALKING  MACHINE  WORLD. 


/ 

/ 

/ 

"ON  SPEAKING  TERMS 

REO. U.S. PAT.  OFFICE 

A  CUSTOMER'S 
NATIONALITY 


makes  no  difference  to  the  Zon-o-phone 
dealer.  Whether  it  be  an  English,  Ger- 
man, French,  Spanish,  Italian  or  Bohemian 
selection  that  is  wanted,  it's  always  the 
Zon-o-phone  man  that's  there  with  the  goods"  and  since  our  issue 
of  the 

New  Hebrew  and  Hungarian  Records 

his  reputation  as  the  leading  Talking  Machine  dealer  in  his  locality 
has  been  further  sustained. 

With  these  in  stock  the  ADDITIONAL  BUSINESS  YOU 
WILL  DO  depends  solely  upon  the  population  of  these  nationalities  in 
your  neighborhood  as  each  record  has  been  selected  and  made  with 
a  view  of  winning  the  patronage  of  the  most  critical  trade. 


Universal  Talking  Machine  Mfg.  Co. 

CAMP  AND  MULBERRY  STREETS  NEWARK,  N.  J. 


Factory  Distributors  %i  Zon-o-plione  Goods : 


ALABAMA 
Mobil*  . . 


W.  H,  Reynalds. 


ARIZONA 

Tucson  Giorge  T.  Fisher,  7-9  E.  Congress  St. 

CALirORNIA 

S»o  Frkficisco  .  Peter  Bacigalupi  &  Sons,  1021  Golden 
Gale  Ave. 

San  Franciico   Byron  Mauzy,  1165-75  O'Farrell  St. 
Los  Angeles  ..  So.  California  Mus.  Co.,  332  S.  B'way. 


ILLINOIS 
Chicago  .  ■ 
Chicago ... 

MARYLAND 
Annapoli* 
Baltimore  . 
Baltimore 


);ci;.  .\l;cn  &  Co..  131141  Wabash  Ave. 
James  1.  Lyons,  192  Van  Buren  St. 

Globe  House  Furn.  Co. 

C.  S.  .Smith  &  Co.,  849  W.  Baltimore  St. 

Louis  -Maior,  1423  E.  Pratt  St. 


MASSACHUSETTS 

Boston  I'lkc't  Talking  Macl' 


MINNESOTA 
S(.  Paul. 

MICHIGAN 

Detroit   


ington  SU 
W.  J.  Dyer  &  Bro..  ll-SS  \V.  5th  St. 

J.  K.  Sell:..... 


MISSOURI  OHIO 

Kansas  City    .  Mrs.  ].  Dixon,  804  Grand  Ave.  Cleveland  The  Bailey  Company,  Ontario  St  and 

Kansas  Cily..-.V\;ebb-Freyschlag   Merc.    Co.,   7th   and,  Prospect  Ave. 

Columbaa  The  Columbus  Piano  Co.,  North  High 


Delaware  Sts. 

Springfield  Morton  Lines,  825  Boonville  St. 

St.  Louis   Knight  Mercantile  Co.,  811  N.  18th  St. 

St.  Louis  D.  K.  Myers,  8839  Finney  Ave. 


OREGON 
Portland. 


NEW  JERSEY  PENNSYLVANIA 

Newark  Edisonia  Co.,  57  Halsey  St  Alleghany   H.  A.  Becker.  601  Ohio  St..  E. 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St        Philadelphia  ...Disk  Talking  Machine  Co.,  IS  N.  9th  St 


Paleraon 


J    K.  O'Dea.  115  Ellison  St 


NEW  YORK 

Asloris  (L.  1.)..  John  Rose,  89  Flushing  Ave. 

Buffalo  Neal,  Clark  &  Ne«l  Co..  fl4S  Main  St 

Brooklyn  F.  W.  Rous  Co..  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  368  Livingston  St 

NewYork  City. .  Zed  Company,  77  Chambers  St. 

NORTH  DAKOTA 
largo  >i 

OHIO 

Akron  !..<.•".  -i.  I>^l>!,  U',s  ^.  .Mam  M. 

Cincinnati  J.  C.  Oroene  Mua.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati   J.  E.  Poorman.  Jr.,  31  West  6th  St 

Cincinnati  KmlDlph  Wurlitier  Co.,  121  E.  •Itli  St 


Pittsburgh          C.  C.  Mellor  Co.,  Ltd..  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  McArthur  Piano  Co. 

TEXAS 

Austin  ctmecky  Company. 

Beaumont   K.  B.  Pierce,  223  Regan  St 

Dtllas  Dallas  Talking  Machine  Co.,  818  Com- 
mercial St 

Houston  Southwestern  Talking  Machine  d 

VIRGINIA 

Richmond        The  Hopkins  Furniture  Co.,  7-9  West 
Broad  St 

CANADA 

Toronto  Wh.iley,  Royc<  \  Co.,  I.td  ,      •  c 

St. 

Winnipeg, Man.. XMi.iUy.  Koyce  St  Co.,  Ltd. 


VOL.  IV.    No.  6. 


SEVENTY-TWO  PAGES 


SINGLE  COFI£S.  10  CENTS 
PER   YEAR,    OHE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  June  15,  1908 


INDIVIDUALITY 


OF  THE 

STAR  TALKING  MACHINE 

Our  individuality  is 
represented  in  the 
following  features  of 
superiority: 

Patented  Detachable  Tone  Arm. 

Patented  Automatic  Spring  and  Grav- 
ity Yielding  Pressure  Feed. 

Patented  Sound  Box  with  adjustable 
spring  tension  on  needle  arm.  Con- 
struction simple,  admitting  of  instant  ad- 
justment and  obviating  repairs. 

Patented  Interchangeable  Diaphragm. 

Patented  Tone  Arm  Support  and  used 
needle  receiver. 

Patented  Speed  Finder,  by  which  the 
starting  and  stopping  lever  can  be  se- 
cured in  position  to  enable  the  user  to 
always  operate  the  machine  at  uniform 
speed.  Other  makes  of  machines  use  a 
brake  stop  on  the  turntable. 

This  Speed  Finder  enables  the  user 
of  the  Star  to  operate  the  machine  al- 
ways at  a  uniform  speed. 

Patented  Adjustable  Tone  Arm.  This 
is  a  very  simple  and  clever  arrangement 
of  the  interior  of  the  arm  known  as  our 
tone  modifier,  enabling  the  user  to  change 
the  tone  of  the  reproduction  at  will. 

Full  line  of  samples  of  new  models 
will  be  on  exhibition  at  Atlantic  City. 

Model  No.  50— Price  $50.00 

I-fAWTMORINB    &    SHBBUE   MAINURACTURIINQ  CO. 

Howard  and  Jefferson  Streets,  Station  O.  four  factories  PHILADELPHIA,  PA. 


Entered  aa  lecond-claM  matter  Mar  X  1M6.  «t  tiM  post  office  at  New  lorlt,  N.  T.,  under  the  act  vt  Oonsreu  of  March  t, 


187». 


THE  TALKING  MACHINE  WORLD. 


Profitable  to  the  Dealers  Because  the  People  Want  Thei 


Quality  of 
Tone 

Mechanical 
Perfection 

Indestructibility 


Volume  of 
Sound 

Truth  of 
Reproduction 

Economy 


Retail  Price,  35c.  Each 


gn  The  INDESTRUCTIBLE  RECORDS  can't  wear  out— the  same  record  can  be  used  indefinitely 
■  1 1  for  demonstrating  purposes.  <j|  There  is  no  loss  by  breakage — we  guarantee  delivery.  (J  The 
^1  INDESTRUCTIBLE  combination  of  our  RECORD  and  REPRODUCER  is  the  strongest  ever 
yet  presented  and  is  thoroughly  liberal  to  the  dealer  from  a  standpoint  of  profit.  C|  The  new 
INDESTRUCTIBLE  REPRODUCER,  when  played  on  INDESTRUCTIBLE  RECORDS  gives  a  full 
rich  tone  that  more  nearly  approaches  the  original  than  any  sound  yet  produced  by  a  mechanical 
process.  The  Indestructible  Reproducer  and  the  Indestructible  Record  give  maximum  service  with 
minimum  wear.    The  reproducer  emphasizes  the  beautifully  modtdated  tones  of  the  Indestructible 


Record.  The  full  round  volume  of 
truthfulness  of  reproduction,  the 
accuracy,  are  all  accentuated  by  the 
It  will  destroy  Wax  Records. 

KJVJl\    V>yjrrJ:.IV  jobbers.  For  the 

price  permits 
benefit  directly  by  the  advantages  of  our 
sell  these  reproducers  to  the  dealers  with 
turned  before  October  1st,  1908,  and  full 
tation,  should  the  dealer  not  be  satisfied 
reproducers  to  the  public  with  the  under= 
trial  and  if,  at  the  end  of  the  week,  the 
return  the   reproducer  and  receive  the 


sound,  the  rich  quality  of  tone,  the 
musical  value  and  the  mechanical 
use  of  the  Indestructible  Reproducer. 


is  handled  by  the  Indestructible  Record 
present  they  retail  at  $3.00  each.  This 
everyone  interested  in  our  records  to 
reproducer.  For  the  Present  our  Jobbers 
the  understanding  that  they  may  be  re= 
credit  given,  less  the  expense  of  transport 
with  his  purchase.  Our  dealers  sell  these 
standing  that  they  are  to  be  given  a  week's 
purchaser  is  not  entirely  satisfied,  he  may 
full  amount  of  his  purchase. 


ABERDEEN,  S.  D. 

McArthur  Piano  Co. 
ALBANY,,  N.  Y. 

Finch  &  Hahn,  92  State  St. 
BIRMINGHAM,  ALA. 

Talking  Machine  Co..  2007  Second  .\vc 
BOSTON,  MASS. 

Mass.  Indestructible  Record  Co.,  72  Bed- 
ford St. 
BROOKLYN,  N.  Y. 

American  Talking  Mach.  Co.,  586  Fulton  St. 
BUFFALO,  N.  Y. 

W.  D.  Andrews,  Seneca  St.,  cor.  Well.=; 
BURLINGTON,  VT. 

R.  C,  Smith  &  Co.,  68  Church  St. 
CHATTANOOGA.  TENN. 

Standard  Music  Co.,  9-11  East  8th  St. 
CHICAGO,  ILL. 

Jamos  I.  Lvons.  192-194  E.  Van  Buren  St. 
CINCINNATI.  OHIO. 

Ball-Fintze  Co.,  108  E.  Third  St. 
CLEVELAND,  OHIO. 

Eclipse  Musical  Co.,  1870  East  9th  St. 
COLUMBUS,  OHIO. 

Perry  B.  Whitsit,  209  S.  High  St. 
DES  MOINES.  IOWA. 

H  fipkins  Bros.  Co.,  618-620  Locust  St. 
DE'I  ROIT,  MICH. 

Amcrii.an  Phono.  Co.,  106  Woodward  Ave. 
DUBUQUE,  IOWA. 

Harger  &  Blish,  910  Main  St. 


ESTABLISHED  JOBBERS 

FT.  DODGE,  lOW.A. 

Earlv  Music  House. 
FT.  SMITH,  ARK. 

R.  C.  Bollinger,  704  Garrison  Ave. 
HELEN.A,  MONT. 
Curtin's  Music  House,  1-5  West  6th  Ave. 
1  LINCOLN,  NEBR. 
I      H.  E.  Sidles  Phono.  Co. 
I  LOUISVILLE,  KY. 

Montcnegro-Riehm  Musi-  •■>23  Third 

I       ■  .^ve. 

!  MINNEAPOLIS,  MINN. 

Thos.  C.  Hough,  714  Hennepin  Ave. 
I  MOBILE,  ALA. 

W.  H.  Revnalds,  167  Dauphin  St. 
■  NASHVILLE,  TENN. 

Maffruder  &  Co.,  27  The  .'\rcade. 

,  new'ark,  N.  J. 

Edisonia  Co.,  57  Halsey  St. 
NEWARK,  OHIO. 

Ball-Fintze  Co.,  12  Canal  St. 
NEW  HAVEN,  CONN. 
A.  B.  Clinton  Co.,  33  Church  St. 
'  NEW  ORLEANS,  LA. 

Nat.  Auto.  Fire  Alarm  Co.,  614-618  Gra- 
vier  St. 
,  NEW  YORK  CITY. 
I      F.  Bullenkamp,  922  Colurnbii- 

Benj.  Switkv.  27  East  14th  St. 
I  OMAHA.  NEBR. 

Piano  Player  Co..  16th  and  Douglas  Sts. 


PALATKA,  FLA. 

Cochrane's  Book  Store. 
PHILADELPHIA,  PA. 

Musical  Echo  Co.,  1217  Chestnut  St. 
PITTSBURG,  PA. 

Powers  &  Henry  Co.,  339  Second  Ave. 
SACRAMENTO,  CALIF. 

.\.  J.  Pommer  Co.,  829  J  St. 
SAVANNAH,  GA. 

Knight  Drug  Co..  103  Broughton  St. 
SCHENECTADY,  N.  Y. 

Finch  &  Hahn,  504  State  St. 
ST.  LOUIS.  MO. 

Conroy  Piano  Co.,  1100  Olive  St. 

J.  K.  Savage  Supply  Co..  921  Franklin  .\vc 
SIOUX  CITY,  IOWA 

Early  Mu.sic  House. 
SrOUX  FALLS,  S.  D. 

O.  C.  Cadwell  &  Co.,  127  Phillips  Ave. 
SYRACUSE.  N.  Y. 

W.  D.  .An.irews.  218  E.  Railroad  St. 
TERRE  HAUTE.  IND. 

Wabash  Music  Co.,  823  Wabash  Ave. 
TOLEDO,  OHIO. 

Whitnev  &  Currier  Co. 
TROY.  N.  Y. 

FincTi  &  Hahn,  3  Third  St. 
HALIFAX.  N.  S. 

J.  A.  McDonald  Piano  &  Music  Co.,  41 
Harrington  St. 


The  Indestructible  Phonographic  Record  Co. 


ALBANY,  NEW  YORK,  U.  S.  A. 


The  Talking  Machine  World 

Vol.  4.   No,  6.  New  York,  June  15,  1908.  Price  Ten  Cents 


SUCCESSFUL  SALESMANSHIP. 

Qualifications  Necessary  to  the  IVIaking  of  One, 
and  the  Reasons  for  Failures  in  the  Profes- 
sion— Employers  and  Clerks. 


Upon  proper  and  mutually  satisfactory  rela- 
tions between  the  clerk  and  his  employer  de- 
pends very  largely  the  success  of  his  store.  It 
can  be  seen,  therefore,  that  to  this  question  too 
much  consideration  cannot  be  given.  Unfortun- 
ately, but  a  small  portion  of  clerks  appreciate 
their  responsibility  in  contributing  to  the  suc- 
cess of  the  particular  establishment  with  which 
they  are  identified,  and  are  satisfied  to  render  a 
purely  perfunctory  service,  taking  little  practical 
interest  in  the  general  welfare  of  the  store,  the 
result,  of  course,  being  that  such  a  clerk  does  not 
do  his  best  work — no  clerk  can  who  does  not  in- 
terest himself  beyond  the  actual  performance  of 
assigned  duties.  Little  consideration  is  required 
to  convince  one  of  the  fact  that  from  the  stand- 
point of  the  clerk  himself  such  a  course  is  a 
suicidal  one,  so  far  as  his  hopes  of  a  successful 
business  career  are  concerned. 

A  clerk  who  is  as  solicitous  of  the  welfare  and 
progress  and  good  name  of  the  store  in  which  he 
is  employed  has  taken  a  long  step  toward  making 
himself  indispensable  to  his  employers.  This  in- 
terest will  manifest  itself  in  several  ways.  In 
the  first  place  there  will  always  be  an  unswerv- 
ing loyalty  to  "the  firm."  Your  particular  store 
is  the  most  reliable,  most  progressive,  and  in 
every  way  the  best  that  you  know  of.  There  will 
be  no  complaints  to  your  friends  during  the 
evenings  of  the  "unfair"  treatment  of  the  "old 
man."  Generally,  you  will  find  that  he  is  as 
good  to  you  as  you  deserve  and  as  good  as  the 
average  employer. 

The  ability  to  make  friends  of  the  store's  cus- 
tomers is  one  of  the  most  valuable  assets  a  young 
clerk  can  possess.  You've  noticed,  of  course,  how 
in  some  stores  customers  will  wait  for  a  certain 
clerk  to  serve  them,  and  generally  it  will  be 
found  that  this  particular  clerk  has  attained  his 
popularity  by  his  willingness  to  go  out  of  his 
way  to  satisfy  the  customers.  This  is  a  faculty 
doubly  valuable  to  its  fortunate  possessor — it  in- 
creases his  value  to  his  employer  and  builds  up 
for  himself  a  reputation  which,  should  he  em- 
bark in  business  for  himself,  will  constitute  a 
quality  easily  convertible  into  business  success. 

On  the  other  side  of  the  relationship — the  at- 
titude of  the  employer  to  his  clerk — there  are 
many  things  a  clerk  might  say.  In  the  first  place, 
give  him  credit  for  doing  his  best — unless  you're 
satisfied  he  is  not — and  encourage  him  to  take  an 
interest  in  your  business.  Ask  him  to  give  his 
opinion  in  respect  to  certain  new  methods  you 
have  in  contemplation,  and  encourage  him  to 
make  suggestions  as  to  means  by  which  the 
store  may  be  improved  and  the  customers  better 
served.  He  is,  perhaps,  in  a  better  position  to 
hear  the  adverse  criticism  made  on  your  store 
than  you  are,  because  your  friend  is  naturally 
disinclined  to  tell  you  about  the  unfavorable 
comparison  he  heard  made  the  other  day  between 
your  store  and  another.  Your  clerk  likely  heard 
it,  too,  and  if  he  is  encouraged  he  will  tell  you 
of  it,  and  possibly  be  ready  with  a  suggestion  as 
to  means  by  which  the  desired  improvements 
could  be  effected. 

Make  him  feel  that  it's  his  store,  as  well  as 
yours — that  he  is  co-responsible  with  you  for  its 
success.  As  The  Sporting  Goods  Dealer  aptly 
puts  it:  A  little  commendation  and  an  assurance 
that  his  work  is  appreciated  will  act  as  an  in- 
centive to  him,  and  more  consistent  work  will 
result. 

In  a  word,  arouse  enthusiasm  in  your  clerk, 
and  if  he  is  the  right  kind  he  will  respond  with 
the  best  there  is  in  him,  and  if  he's  not  the  right 
kind,  and  does  not  give  the  service  you  have  rea- 
son to  expect,  your  only  recourse  is  to  replace 


him  with  one  who  gives  evidence  of  his  posses- 
sion of  the  necessary  initiative  and  other  quali- 
ties calculated  to  encompass  his  success  and  your 
satisfaction. 


TALKING  MACHINE  IN  POLITICS. 

W.  J.  Bryan's  Move  in  IVIaking  Records  of  His 
Noted  Addresses  Worthy  of  Emulation  by 
Secretary  Taft — The  Advantages  Gained  by 
These  Mechanical  Spell-Binders — Saves  the 
Speaker's  Voice  and  Can't  be  Interrupted  by 
Embarrassing  Questions. 

The  list  of  records  issued  by  the  National 
Phonograph  Co.,  containing  noted  speeches  and 
lectures  by  William  J.  Bryan,  the  noted  lecturer 
and  perennial  Presidential  candidate,  has  at- 
tracted considerable  attention  throughout  the 
country,  and  there  can  be  no  question  but  that 
these  records  are  destined  to  prove  big  sellers, 
owing  to  the  likelihood  of  Mr.  Bryan  becoming 
the  candidate  for  President  on  the  Democratic 
ticket. 

In  the  last  two  issues  of  The  World  we  have 
referred  to  the  possibilities  of  the  talking  ma- 
chine being  used  as  a  means  of  stimulating  in- 
terest in  the  Presidential  campaign,  and  it  is 
now  up  to  Secretary  Taft  to  fall  in  line.  It  is  so 
much  more  convenient  to  be  able  to  have  the 
views  of  the  leading  candidates  heard  in  your 
own  parlor  than  to  crowd  into  a  large  hall,  par- 
ticularly these  humid  days. 

Commenting  on  Mr.  Bryan's  move,  the  New 
York  Press  in  a  semi-humorous  article  the  other 
day  said:  "Mr.  Bryan  has  tried,  so  far  as  he 
could  go,  the  feat  of  talking  to  all  the  men, 
women  and  children  in  the  United  States.  The 
terrific  strain  of  his  first  canvass  for  the  Presi- 
dency, when  he  spoke  morning,  afternoon  and 
night  for  many  weeks,  will  be  unnecessary  if  the 
phonograph  can  reel  off  his  arguments  to  mil- 
lions of  voters  even  while  he  sleeps.  Experi- 
ments with  motion-picture  films  have  been  so 
successful  that  the  National  Committee  also 
might  reproduce  the  candidate's  graceful  ges- 
tures and  give  some  notion  of  his  ear-to-ear  smile 
by  up-to-date  electrical  devices  such  as  the  nickel- 
odeons use. 

"Another  advantage  of  the  phonograph  which 
political  speakers  must  appreciate  we  commend  to 
their  thought.  There  can  be  no  interruptions. 
Rude  persons  could  not  break  in  on  Mr.  Bryan 
with  gibes  touching  his  Free  Silver  theory. 
'How  about  Brownsville?'  and  'What  about  that 
injunction?'  could  not  distress  Secretary  Taft. 
Mr.  Roosevelt  speaking  through  the  phonograph 
would  be  immune  from  annoying  questions  about 
the  Harriman  letter  or  the  Morton  rebate  case. 
The  Vice-Presidential  dignity  would  be  saved 
from  shock  by  quibs  about  the  cocktail  that 
made  him  famous  or  the  condition  of  the  ther- 
mometer. There  is  no  getting  back  at  the 
phonograph.    It  has  the  last  word. 

"What  a  lovely  scheme,  by  the  way,  this  would 
be  for  a  henpecked  husband's  argument  with  his 
wife!" 


FALSE  IDEA  OF  SOUND  VOLUME 

Apparent  When  Listening  to  a  Talking  Machine 
Through  Ear  Tubes — Amusing  Situations  in 
Arcades. 


Any  one  desiring  an  amusing  experience  at 
the  cost  of  a  cent  or  two  should  go  into  one  of 
the  numerous  penny  arcades  and  watch  for  two 
or  more  people  coming  in  together.  One  will  go 
to  a  machine,  drop  a  cent  in  the  slot  and  wait 
expectantly  for  the  first  strains  of  the  music. 
Then  the  fun  hegins.  It  is  his  greatest  desire  to 
inform  his  friend  of  the  beauty  of  the  selection, 
and  assuming  what  he  thinks  is  a  low  tone  of 
voice  he  proceeds  to  impart  the  information.  In- 
stead of  speaking  in  a  whisper,  however,  he 
roars  as  though  he  were  using  a  megaphone,  it 


being  a  peculiar  fact  that,  with  the  tubes  to  the 
ears,  it  is  impossible  for  one  to  gage  the  volume 
of  his  tones.  Another  amusing  creature,  he  may 
almost  be  called  a  pest  in  some  instances  is  he 
who  persists  in  humming  the  tune  he  is  listening 
to.  His  voice,  generally  quite  ordinary,  even 
under  normal  conditions,  becomes  absolutely 
harrowing,  and  he  gazes  with  utmost  wonder  at 
those  who  look  at  him  with  amused  grins.  The 
above  just  goes  to  show  that  all  the  fun  in  ar- 
cades is  not  confined  to  the  machines. 

TOO  MUCH~"CHEERUP"  TALK. 

Western  Bankers  Say  Live  Men  Resent  the  In- 
sinuation That  They  Are  Pessimists — No 
One  Really  Despondent  Now  With  Good 
Crops  at  Good  Prices  and  Quiet  Politics. 


"Altogether  too  much  unnecessary  'cheer-up' 
literature  is  being  published,  and  too  much  'keep 
smiling'  talk  is  indulged  in,"  said  a  Middle  West 
banker  recently.  "So  far  as  I  can  find  out,  no 
one  is  really  despondent,  except  a  few  rich  in- 
dividuals, who  couldn't  suffer  hardship  if  they 
tried,  and  who  are  doing  nothing  but  wait  for 
the  interest  on  their  money  to  become  due.  The 
men  who  are  doing  things,  who  are  building  up 
the  country  and  are  making  things  move  are  not 
worrying.  They  are  the  real  strength  of  the  na- 
tion, anyhow,  and  what  they  do  is  what  counts. 
Some  of  them  are  becoming  weary  of  being  told 
to  'shed  sunshine,'  and  they  resent  the  insinua- 
tion that  they  are  pessimists,  when,  in  fact,  they 
are  going  ahead  with  their  plans  as  fully  as  ever, 
and  count  on  a  prosperous  season,  all  things  con- 
sidered. So  far  as  the  interior  is  concerned, 
there  is  plenty  of  money  to  finance  their  plans, 
and  what  more  do  they  need?" 

This  probably  expresses  the  idea  of  most  busi- 
ness men  of  the  country,  and  in  the  West  espe- 
cially. They  have  passed  the  period  of  discour-- . , 
agement,  and  are  now  waiting  only  for  the  com- 
ing  of  good  crops  and  good  prices  to  be  certain 
of  a  profitable  fall's  business.  Politics  is  going 
to  cut  much  less  of  a  figure  this  season  than  for- 
merly, because  the  leading  candidates  are  con- 
sidered as  already  settled,  and  the  platforms  as 
well  established.  This  ought  to  mean  that  the 
effect  will  be  anticipated,  and  the  probabilities 
are  that  a  good  deal  less  attention  will  be  created 
by  the  speeches  and  contests,  so  far  as  business 
is  concerned,  than  has  been  generally  supposed. 
If  the  farmers  have  an  income,  they  will  be  free 
spenders. 


OUTDOES  YANKEE  NOTIONS. 

A  novelty  rather  widely  advertised  in  England 
is  the  "boiling  clock."  It  seems  to  outdo  all  the 
Yankee  devices  ever  marketed  in  sheer  ingenuity. 
You  buy  a  "boiling  clock"  at  about  the  price 
of  a  fairly  good  bicycle.  There  is  not  only  a 
timepiece,  but  a  kettle,  an  alcohol  stove  and  a  lot 
of  gears  and  levers.  Fill  the  kettle  with  water 
before  going  to  bed,  put  tea  and  a  cup  where  the 
clock  can  get  action  on  them,  and  set  your  hour, 
as  with  an  alarm.  In  the  morning  the  clock 
wakes  you,  lights  the  alcohol  stove,  boils  the 
water,  pours  it  into  the  cup  and  makes  the  tea, 
puts  out  the  fire  and  calls  you  again. 


SCHMELZER  ARMS  CO.  PUBLICITY. 

The  Schmelzer  Arms  Co.,  the  talking  machine 
jobbers  of  Kansas  City,  Mo.,  are  sending  out  at- 
tractively worded  post  cards  advertising  the  ten 
excellent  Bryan  records  made  by  the  National 
Phonograph  Co.  There  is  a  great  opportunity 
of  jobbers  and  dealers  to  work  up  a  good  trade 
in  these  records  owing  to  the  prominence  of  Mr. 
Bryan.  There  are  millions  of  people  who  have 
never  heard  "The  Great  Commoner"  speak  who 
will  be  glad  to  buy  records  of  some  of  his  favorite 
orations. 


4 


THE  TALKING  MACHINE  WORLD. 


"SINGS"  PRETTY  PICTURES. 


Mrs.  Hughes'  Wonderful  Machine  Which  En- 
ables Her  to  Produce  Remarkable  Effects  In 
Tone  Formations — A  Most  Interesting  Study. 


A  little  machine  just  invented  by  Mrs.  Mar- 
garet Watts  Hughes,  of  London,  with  which  she 
is  actually  "singing"  daisies  and  pansies,  ferns, 
trees  and  odd  little  geometrical  patterns,  has 
aroused  much  interest.  Mrs.  Watts  Hughes'  in- 
vention consists  of  a  tube,  shaped  like  a  mega- 
phone, into  which  she  sings.  The  tones  pass  into 
a  bowl  or  receiver,  the  open  top  of  which  is 
closed  with  a  disc  of  fine  silk.  Over  the  sur- 
face of  the  disc  a  small  quantity  of  lycopodium 
powder  is  placed,  and  as  the  voice  of  the  singer 
makes  the  disc  vibrate  the  dust  assumes  geo- 
metrical shapes. 

To  sing  a  daisy  Mrs.  Watts  Hughes  places  a 

c3  e^'^fr^r.m  ^ 


havior  of  its  own,  and  takes  shape  only  under 
certain  conditions.  The  primrose,  buttercup, 
chrysanthemum,  rose  and  geranium  are  said  to 
be  very  easy  to  sing,  compared  with  the  pansy. 
If  the  moist  color  be  thoroughly  mixed  so  that 
every  particle  of  the  heap  can  be  set  in  regular 
vibration  the  surface  of  the  mass  displays  a 
delicate  softness  of  such  perfection  that  it  is 
comparable  only  to  the  bloom  of  a  live  flower. 

It  will  be  noticed  from  the  tone  formations 
published  on  this  page,  with  their  corresponding 
musical  notes,  that  the  dust  on  the  disc  assumed 
exactly  the  same  shape  every  time  Mrs.  Watts 
Hughes  sang  E  fiat.  The  same  rule  held  good 
with  every  other  musical  tone.  By  scattering 
the  dust  over  the  disc  or  membrane  of  the  tube 
and  singing  a  certain  note  the  singer  is  always 
sure  to  get  a  certain  figure.  By  singing  certain 
notes  in  regular  order  Mrs.  Watts  Hughes  gradu- 
ally discovered  how  to  make  the  dust  assume  any 


of  the  disc  and  travels  over  the  surface  in  a  most 
mysterious  way,  shooting  out  its  petals  as  per- 
fectly as  usual. 


HORNS  GROWING  LARGER  IN  GERMANY. 


German  talking  machine  dealers  are  beginning 
to  wonder  when  the  horns  will  finally  have 
reached  their  greatest  size,  in  view  of  the  stead- 
ily increasing  dimensions  of  that  accessory.  As 
Die  Sprechmaschine  aptly  says:  "The  giant  horn 
for  trombophones,  gigantophones  and  other  large 
phonographs  predominates  in  the  advertisements 
of  the  trade  journals  and  on  the  market  for  talk- 
ing machines.  If  the  circumference  of  the  horns 
keeps  on  growing  at  such  a  rate,  most  houses 
in  which  there  are  bars  and  cafes  will  have  to 
be  pulled  down,  as  neither  the  entrances  nor 
the  rooms  will  be  large  enough  to  receive  the 
horns.    But  we  will  hope  that  the  horns  do  not 


THE  FIEST  SIXTEEN  BARS  OF  ''MY  COUNTRY  'TIS  OF  THEE"  IX  PICTURE  FORM. 


small  heap  of  color  paste,  mixed  to  the  proper 
consistency,  on  the  center  of  the  disc  and  sets 
it  in  motion  with  a  suitable  note,  continuing 
until  the  paste  takes  the  form  of  a  little  flower 
with  petals.  Every  time  the  note  diminishes  the 
flower  falls  back  into  the  same  little  heap  from 
which  it  sprang,  only  to  reappear  with  each  re- 
newal and  slight  crescendo  of  the  note.  Each 
time  it  reappears  it  becomes  more  and  more 
developed  until  flnally  it  crystallizes  into  the 
daisy  shape. 

Or  she  places  on  the  disc  a  larger  quantity  of 
the  color  paste,  the  size  of  a  small  bean,  exactly 
on  the  center  of  vibration,  and  sings  a  suitable 
note.  The  heap  gathers  itself  together  closely. 
Soon  it  becomes  slightly  agitated  around  the  edge 
and  suddenly,  under  a  careful  crescendo,  beauti- 
fully shaped  petals  dart  out  with  perfect  regu- 


SI-NCI.NG  D.^ISIES. 

larity  and  symmetry.  It  is  seldom  that  a  per- 
fectly shaped  daisy  is  obtained  with  the  first 
crescendo.  To  get  the  handsomest  flower  the 
note  must  be  repeated  diminuendo,  when  the 
petals  will  retreat  into  a  central  heap,  and  there 
remain  until  the  next  crescendo,  when  the  petals 
dart  out  anew,  more  perfect  in  appearance.  This 
is  repeated  until  the  flower  is  satisfactorily  beau- 
tiful. 

Some  of  the  most  perfect  daisy  forms  are  deli- 
cately marked  on  their  petals  with  vein-like  lines, 
both  straight  and  curved.  Others  show  around 
ihe  base  of  the  petals  one  or  two  rows  of  tiny 
dots,  whieh  Mrs.  Watts  Hughes  believes  are  cen- 
ters of  new  daisies,  marvelous  little  buds  which 
would  develop  into  fresh  flowers  if  one  only 
knew  how  to  develop  them.  Others  have  two 
and  three  rows  of  petals  overlapping  each  other. 

Other  interesting  figures  may  be  obtained  by 
means  of  moistened  plaster  of  paris.  Mrs.  Watts 
Hughes  tried  this  with  the  idea  of  making  her 
tone  figures  permanent  and  of  value  for  scien- 
tific study.  She  also  coated  a  small  piece  of  glass 
with  color  and  placed  it  downward  on  the  disc, 
pinging  a  note  into  the  tube.  At  first  there  were 
no  traces  of  the  voice  vibrations,  but  after  con- 
tinued practice  one  day  when  the  plate  was  lifted 
from  the  disc  the  under  lines  showed  that  the 
note  had  been  sufficiently  powerful  to  leave  a  dis- 
tinct impression  on  the  glass  which  could  be  re- 
tained and  made  permanent.  This  experiment, 
with  the  practice  It  Involved,  led  to  the  making 
of  trees,  ferns  and  many  strange  combinations 
of  linear  curves. 

Mrs.  Watts  Hughes  has  also  succeeded  in  sing- 
ing a  pansy.    This  tone  flower  has  a  special  be- 


desired  form.  In  this  way  she  gradually  learned 
how  to  sing  daisies  and  other  flowers. 

The  singing  of  the  daisy  Mrs.  Watts  Hughes 
regards  as  an  invaluable  music  lesson,  giving 
scope  for  the  practice  of  crescendo  and  diminu- 
endo in  almost  every  degree  of  intensity  and 
offering  rare  opportunity  for  novel  sensations. 
At  first  when  directing  the  voice  against  the 
semi-liquid  mass  on  the  disc  there  is  a  feeling 
as  if  some  impassable  barrier  were  encountered, 
and  that  it  would  be  as  easy  to  move  a  mountain 
with  a  push  of  the  hand  as  to  set  that  color 
heap  moving  by  the  action  of  a  note.  It  is  only 
after  several  attemjrts  that  one  comes  to  feel 
that  it  could  be  done  if  only  the  right  kind  of 
sound  could  be  employed. 

At  last  the  seemingly  ponderous  inert  mass  is 
disturbed  and  shows  some  susceptibility  of  con- 
trol. It  begins  to  move,  and  gradually  comes 
under  complete  control,  expanding  in  petals  after 
every  repeated  crescendo.  When  the  mass  moves 
thus  easily  the  sensation  of  the  singer  is  com- 
pletely changed.  The  feeling  is  now  as  if  all  at 
once  the  air  in  the  tube,  in  the  receiver,  on  the 
disc  and  all  around  were  acting  in  concert  for 
the  singer's  purpose  and  had  taken  possession  of 
evei  y  corner  of  space. 

The  pasty  mass  moves  as  if  on  wheels  and  is 
almost  perfectly  under  the  control  of  the  singer. 
Sometimes  the  whole  mass,  unaided  by  any  cres- 
cendo note,  suddenly  quits  its  place  on  the  center 


grow  any  larger,  but  only  the  extent  of  the  busi- 
ness in  these  and  other  beautiful  things  of  our 
many-sided  industry." 


POWER  OF  DISCONTENT. 


If  you  are  discontented  with  your  present 
position,  you  are  either  on  the  road  to  success  or 
failure;  success  if  you  have  determined  to  in- 
crease your  knowledge,  vowed  never  to  allow  the 
steam  of  energy  to  run  down;  failure  if  you  are 
discontented  and  make  no  effort  to  better  your 
condition,  but  are  willing  to  rust  and  rest  as  satis- 
fied worker.  The  power  of  steam  was  discovered 
by  a  man  who  was  discontented;  nations  were 
made  and  overthrown  by  one  discontented  man. 
The  generator  of  action  is  discontent.  It  prods 
the  laggard  and  spurs  the  incompetent  man  and 
woman  to  greater  effort. 


A  MOVING  PICTURE  CITY. 


In  Milan  alone  there  are  over  forty  es- 
tablishments in  which  moving  picture  machines 
are  used.  Their  popularity  in  this  country  has 
grown  by  leaps  and  bounds  until  the  theatrical 
people  are  actually  affrighted.  In  London  they 
are  more  conservative,  and  the  fad  has  not  yet 
struck  that  citj'  in  an  overpowering  way,  but  it 
is  bound  to  reach  there  just  as  it  has  all  the 
other  leading  cities  throughout  the  world. 


ATTENTION  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can  —  One  Source  of 
Supply  for  both 

EDISOIN  PHOINOGRAPHS 
A>fD   VIOTOR  MACHIINES 

ONE   SHIPMEIST-OINE  EXPRESSAQE 

THERE'S   AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREMOINT    ST.,    BOSTON,  IVIASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINES,  Records  and  all  Supplies 


Eastern  Agents  for  HERZOG  DISK  and 
CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


5 


Registered  U.  S.  Patent  Office. 


Summer  Time  Is  Victor  Time 

MR.  DEALER:  You  can  increase  your  sales  enormously  during  the  summer  months 
if  you  will  only  let  people  know  what  a  wonderful  outdoor  musical  instrument  the  Victor  is. 

The  operatic  artists  sing  their  beautiful  numbers  in  the  open  air,  just  as  well  as  indoors, 
on  the  Victor. 

The  Victor's  unequalled  dance  and  concert  records  are  the  very  thing  for  open-air  dances 
and  musicales  on  a  large  scale ;  and  the  splendid  Victor  list  of  popular  music  contains  hun- 
dreds of  selections  just  suited  for  out-of-doors. 

For  camping  trips,  yachting  cruises,  lawn  parties  and  picnics — for  summer  resorts,  hotels, 
parks,  country  clubs  and  private  summer  homes  the  Victor  is  the  greatest  of  all  musical  in- 
struments. 

Keep  hammering  away  at  this  fact  and  you  can  easily  land  a  big  share  of  this  good 
business. 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  needles  on  Victor  Records. 

P.  S.  One  of  the  most  valuable  hints  to  a  keen  dealer  is  :  Place  standing  monthly  orders  for 
the  new  records  with  your  distributor,  and  push  this  feature.  Keeps  your  customers  calling  at 
least  monthly — they  look  for  them.  Artistic  Monthly  Supplements  furnished  free  for  this  purpose 


Full  infurmation  can  be  obtained  from  the  following  Victor  dealers: 


Albany,  N.  Y  Finch  &  Ha!in. 

Altoon».  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillips  &  Crew  Co. 
Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  AIa....E.  E.  Forbes  Piano  Co. 
Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton,  0  The  Klein  &  Heffelman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  111  Lyon  &  Healy. 

The  Rudolph  Wurlitzer  Co. 

The  Talking  Machine  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex   Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 

Des  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


El  Paso,  Tex  W.  G.  Walz  Co. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind.  C.  Koehring  &  Bro. 

Jacksonville,  Fla  W.  D.  Alexander  &  Sons. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  ...  .  O.  K.  Houck  Piano  Co. 

T.  H.  Howell  Co. 

Los  Angeles,  C»l  Sherman,  Clay  &  Co. 

Memphis,  Tenn  E.  E.  Forbes  Piano  Co. 

0.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis,  Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada:  Berliner  Gramophone  Co..  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark,  O  Ball-Fintze  Co. 

New  Haven,  Conn  ...Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
New  York,  N.  Y  Blackman  Talking  Machine  Co. 

Sol  Bloom,  Inc. 

C.  Bruno  &  Son,  Inc. 

1.  Davega,  Jr.,  Inc. 
S.  r>.  Davega  Co. 
Chas.  H.  Ditson  ft  Co. 
The  Jacot  Music  Box  Co. 

Landay  Brothers,  Inc. 
The  Regina  Co. 
Stanley  ft  Pearsall. 
Bcnj.  Switlcy. 

Victor  Distributing  ft  Export  Co. 


Omaha,  Neb  \.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 
Peoria,  III  Chas.  C.  Adams  ft  Co. 

Philadelphia,  Pa  J.  E.  Ditson  ft  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Louis  Buehn  ft  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  Pittsburg  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 
_    ^,     .  „  Standard  Talking  Machine  Co. 

Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  ft  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. . Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Youmans  ft  Leete. 

Seattle,  Wash   Sherman,  Clay  ft  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Eiler's  Piano  House. 

Sherman-Clay  ft  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul.  Minn  W.  J.  Dyer  ft  Bro. 

Koehler  &  Hinrichs. 
Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  ft  Currier  Co. 
Weshington,  D.C  John  F.  Ellis  ft  Co. 

E.  F.  Droop  &  Sons  Co. 


(5 


THE  TALKING  MACHINE  WORLD. 


ARKANSAS  "TALKER"  DEALERS  MEET 


In  Little  Rock  and  Discuss  Trade  Conditions — 
Entertained  at  Banquet  by  Hollenberg  Music 
Co. — Some  of  the  Addresses  Made — Will 
Probably  Form  State  Organization. 


(Special  to  The  Talking  Machine  World.) 

Little  Rock,  Ark.,  May  29,  1908. 
The  meeting  of  the  talking  machine  dealers 
of  this  city,  which  was  called  together  in  this 
city  on  May  20,  by  Col.  F.  B.  T.  Hollenberg, 
president  of  the  Hollenberg  INIusic  Co.,  proved 
to  be  a  most  successful  affair  from  first  to  last. 
The  attendance  was  much  larger  than  was  an- 
ticipated—in fact,  many  who  had  failed  to  notify 
the  promoters  of  the  meeting  made  their  ap- 
pearance, and  all  received  a  hearty  welcome. 

The  dealers  of  the  State  were  accorded  their 
first  opportunity  of  meeting  and  becoming  ac- 
quainted with  each  other  and  all  seemed  to  en- 
joy so  doing.  The  opening  session,  which  was 
held  at  Hollenberg  Music  Hall,  was  a  business 
one,  and  many  topics  which  are  of  interest  to 
the  talking  machine  trade  in  this  state,  as  well 
as  throughout  the  country,  were  taken  up  and 
discussed  by  those  present.  In  the  afternoon  the 
visiting  dealers  were  the  guests  of  Col.  Hollen- 
berg at  a  League  ball  game  at  West  End  Park. 

The  day's  session  was  brought  to  a  close  with 
a  banquet  tendered  the  visitors  at  the  hotel 
Marion  by  Col.  Hollenberg,  at  which  almost  one 
hundred  dealers  from  different  sections  of  the 
state  were  in  attendance.  The  menu  was  an 
excellent  one  and  up  to  the  high  standard  for 
which  mine  host  of  the  Hotel  Marion  is  noted. 

Colonel  Hollenberg  acted  as  toastmaster  of  the 
occasion  and  a  number  of  dealers  gave  short 
talks  on  subjects  pertinent  to  the  talking  ma- 
chine business.    Among  those  who  spoke  were: 

E.  E.  Mitchell,  of  Morrilton,  on  "The  Grapho- 
phone  as  an  Advertiser." 

W.  C.  Fuhri,  of  Chicago,  district  agent  of  the 
Columbian  Phonograph  Co.,  on  "The  Pioneer 
Phonograph." 

E.  Dante,  of  Dermott,  on  "The  Ananias  of  the 
Phonograph  Business." 

Claude  Craig,  on  "The  Phonograph  in  the  Coal 
Miner's  Home." 

J.  A.  Jungkin,  of  Little  Rock,  on  "State  Or- 
ganization." 

J.  H.  Rice,  of  Batesville.  on  "How  to  Sell  a 
Phonograph  Forty  Miles  from  a  Railroad." 

E.  S.  Payne,  of  Little  Rock,  on  "Profits  in  the 
Phonograph  Business." 

This  preliminary  meeting  of  the  talking  ma- 
chine men  will  no  doubt  result  in  the  organiza- 


tion at  a  later  date  of  a  state  association,  it 
being  the  expressed  desire  of  every  dealer  present 
that  such  an  organization  be  established.  All 
departed  with  the  expression  that  at  the  next 
meeting  a  permanent  organization  should  be  ef- 
fected. 

Some  of  those  present  were:  J.  H.  Rice,  Bates- 
ville; W.  C.  Fuhri,  Chicago;  A.  W.  Brassier, 
Malvern;  Joe  Hilliard  and  wife,  Hot  Springs; 
B.  F.  AVilliams  and  wife,  Stuttgart;  E.  Dante, 
Dermott;  E.  E.  Mitchell,  Morrilton;  D.  G.  Maxey, 
Pine  Bluff;  William  Mosby,  Newport;  J.  L.  Cul- 
pepper, Fordyce;  Claude  H.  Craig.  Russellville; 
W.  N.  Owen,  Conway;  P.  T.  Pointer,  Cotter; 
J.  G.  Withington,  England;  E.  W.  Moore,  Leola; 
J.  H.  Nicholson,  Ethel;  D.  G.  Richards  and  wife. 
Hot  Springs;  Charles  King,  Carlisle;  J.  H.  Hand, 
Yellville;  J.  T.  Norman,  Hamburg;  J.  G.  Mc- 
Donald, Camden;  P.  H.  Wheat,  Lonoke;  W.  J. 
Martin,  Van  Buren;  Landvoight  &  Vadikin,  For- 
rest City;  John  A.  Jenkin,  Little  Rock;  E.  W. 
Guttenberger,  Memphis,  Tenn. 


CONTRASTS  IN  OUTPUT. 

Memorandum  to   Mr.  Edison  Some   19  Years 
Ago  Tells  a  Story  of  Progress. 


No.  1188 


Spring  Catalog  Now  Ready 

Up-to-the-Minute  Designs  in 

RECORD  CABINETS 


Sheet  Music,  Automatic  Player  Roll  and  Metallic  Tune  Sheet  Cabinets 

Piano  Benches 

SELL  CADILLAC  CABINETS.    IT  S  DISTINCTLY  TO  YOUR  ADVANTAGE 

CADILLAC  CABINET  CO.,  Detroit,  Mich. 


follows:  "We  are  making  about  50  per  day  and 
I  am  rigging  up  to  furnish  300  daily.  Please 
send  orders  (written)  to  laboratory.  We  will 
book  them,  fill  the  orders  by  sending  them  to 
Phono.  Co.,  and  make  charges  so  that  we  will 
not  be  out  of  pocket.  E." 

As  we  have  manufactured  as  many  as  110,000 
records  in  a  single  day  recently,  it  follows  that 
for  every  one  produced  when  this  memo,  was 
written,  2,200  have  since  been  turned  out  in  the 
same  space  of  time!  And  it  is  just  as  impossible 
for  us  to  put  a  limitation  on  the  future  sales  of 
Edison  phonographs  and  records  as  it  was  for 
those  pioneers  in  1889,  who  thought  their  orders 
were  enormous. — Edison  Phonograph  Monthly. 


The  following  memo,  addressed  to  Mr.  Edison 
just  nineteen  years '  ago,  and  preserved  acci- 
dentally among  some  old  correspondence,  will 
bring  very  vividly  to  mind  the  phenomenal  growth 
of  the  business  of  manufacturing  Edison  phono- 
graphs and  records  since  May,  1889.  At  that 
time  Edison  records  were  being  made  in  Mr.  Edi- 
son's own  laboratory  by  his  own  assistants.  Mr. 
Batchelor,  writer  of  the  memorandum,  was  then 
superintendent  of  the  Edison  Phonograph  Works, 
which  manufactured  Edison  phonographs: 
"Memo,  to  Mr.  Edison: 

"We  have  had  enormous  orders  for  musical 
cylinders,  some  of  them  dating  as  far  as  two 
months  back.  Can  you  not  make  some  arrange- 
ments so  that  we  can  have  our  orders  filled  up 
there,  as  in  many  cases  it  prevents  shipments  of 
goods  until  we  get  them?  We  have  now  with 
you  orders  for  one-half  dozen  for  Nebraska,  one 
dozen  for  Washington,  two  dozen  for  Nashville, 
Tenn.,  all  dated  back  to  March  28.  Five  dozen 
for  North  America  of  April  1,  one  dozen  for 
Japan,  May  8;  one-half  dozen  for  Ohio,  May  13, 
and  a  few  yesterday  for  Dakota.  If  you  can 
give  Wangemann  orders  to  furnish  us  what  we 
want,  it  will  help  us  considerably  in  getting  off 
our  shipments  more  promptly. 

"Charles  B.^tchelor." 

To  this  Mr.  Edison  replied  a  few  days  later  as 


POINTS  FOR  DEALER'S  PUBLICITY. 


Importance  of  Possessing  Some  Knowledge  of 
Type  Values  if  the  Reading  Matter  Is  to  Be 
Made  Effective — Strength  and  Simplicity  the 
Keynote  of  Typographical  Display. 


Type  is  such  a  large  subject  and  has  so  many 
ramifications  that  it  is  not  expected  of  the  ordi- 
nary advertiser  or  business  man  to  know  very 
much  about  it.  A  little  technical  knowledge, 
however,  is  much  to  be  desired  and  is  frequently 
very  convenient. 

All  type,  rules,  borders,  leads  and  other  ma- 
terial are  now  made  on  the  point  system,  so  that 
it  is  all  interchangeable.  The  advantage  of  this 
is  illustrated  where  it  is  advisable  to  set  one 
part  of  a  line  in  large  type  followed  by  two  or 
three  lines  of  small  type.  This  is  frequently  the 
case  in  advertisements  where  the  name  of  the 
advertiser  is  set  in  eighteen  point  and  his  street 
number  and  town  set  in  two  lines  at  the  end  of 
his  name  to  save  space. 

This  idea  is  valuable  also  when  a  border  is  to 
be  set  around  the  advertisement.  The  ordinary 
newspaper  column  is  thirteen  pica  ems  wide,  each 
pica  em  representing  twelve  points.  The  space 
may  thus  be  divided  and  counted  upon  with  ab- 
solute accuracy.  Six  pica  ems,  or  seventy-two 
points,  make  one  inch,  so  that  to  find  how  many 
lines  of  a  given  size  of  type  will  go  into  a  given 
length  of  column,  it  is  only  necessary  to  divide 
the  total  number  of  points  in  a  column  by  the 
points  represented  by  each  line  of  the  type. 

Wherever  strength  and  legibility  are  desired — 
and  they  should  be  in  advertising — capital  letters 
should  not  be  used  by  themselves.  Lower  case, 
or  small  letters  are  easier  to  read — there  is  more 
variation  in  the  shapes,  and  so  the  eye  does  not 
have  so  much  work  to  do  in  separating  one  from 
the  other. 

The  constant  reader  is  the  quick  reader — he 
can  get  through  with  a  column  of  type  in  half 
the  time  consumed  by  one  who  reads  half  as 
much.  This  is  true  because  the  constant  reader 
is  familiar  with  the  forms  of  the  type  and  the 
words.  If  we  were  all  used  to  capital  letters  we 
might  read  them  as  quickly  as  we  do  small  let- 
ters, but  their  comparative  uniformity  of  design 
and  size  is  against  them. 

To  you  this  may  appear  as  a  small  thing,  but 
to  the  close  student  its  importance  is  evident. 
When  you  put  an  advertisement  before  a  man, 
you  are  asking  him  to  give  his  attention  to  your 
business  for  your  profit.  Vou  ought  to  make  it 
as  easy  for  him  as  possible.  Plainness  consists 
not  only  of  a  plain  story  plainly  told,  in  plain 
language,  but  involves  also  the  typographical 
presentation  of  the  ideas. 

The  excellence  of  the  typography  of  advertis- 
ing is  a  question  of  strength  and  simplicity,  com- 
bined with  artistic  proportion  and  symmetry  of 
contour,  both  of  the  type  faces  and  the  entire 
;;roups  of  faces  that  make  the  complete  ad. 

There  is  more  bad  display  because  of  the  su- 
perabundance of  display  type  than  there  is  from 
the  lack  of  it.  If  there  are  only  three  or  four 
kinds  of  type  in  an  office  a  compositor  can't  use 
more  than  that  many  and  the  advertiser  and  the 
reader  are  thereby  benefited. 

Type  is  intended  to  dress  an  advertisement  and 
10  lirin.u;  out  the  good  points.  If  the  dress  is  so 
(■onspic\ious  that  attention  is  drawn  to  it  instead 
of  to  the  ideas  of  the  ad„  the  compositor  has 
shown  a  very  poor  idea  of  proportion. 


THE  TALKING  MACHINE  WORLD. 


July  List 
Of  New  Victor  Records 


All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-lnch  35  cents 


No. 

5300    Radetzky  March  Arthur  Pryor's  Band 

2843   The  Nightingale  and  the  Frog.  Piccolo  Solo. 

Darius  Lyons 

5335   Much  Obliged  to  You  Billy  Murray 

5338    The  Stranded  Circus.    Descriptive  Specialty. 

Spencer  and  Girard 

10-Inch  60  cents 

5457  "Distant  Greetings"  March. 

Arthur  Pryor's  Band 

5458  Dixie  Fantasia  Arthur  Pryor's  Band 

5465  Merry  Widow  Two-Step..Victor  Dance  Orchestra 

5474  "The  Man  with  Three  Wives"  Waltzes. 

Victor  Dance  Orchestra 

5469    Meditation.  Violin  Solo  Howard  Rattay 

5468    Medley  of  Reels,  No.  2.    Accordion  Solo. 
I  John  J.  Kimmel 

5478  Harrigan  Medley  ("Merry  Widow  Waltz,"  "I'm 

Afraid  to  Come  Home  in  the  Dark,"  and 
"Harrigan.")    Street  Piano.  Signer  Grinderino 

5466  Through  Sunny  Spain  Elise  Stevenson 

5467  Are  You  Sincere?  Elise  Stevenson 

5475  Sleep,  Baby,  Sleep  May  McDonald 

5473    I  Want  to  Be  a  Merry,  Merry  Widow. 

Ada  Jones 

5459  I  Was  a  Hero,  Too  (from  "Nearly  a  Hero"). 

Billy  Murray 

5^72   The  Lanky  Yankee  Boys  in  Blue  (from  "Lone- 
some Town")  Billy  Murray 

5479  God  Save  the  King  Alan  Turner 


5462  Hannibal  Hope  and  the  Circus  Parade. 

Arthur  Collins 

5471    Honey,  Won't  You  Please  Come  Down. 

Collins  and  Harlan 

5477    Roses  Bring  Dreams  of  You. 

Harry  Macdonough  and  Haydn  Quartet 

5460  Rah!  Rah!  Rah!  (from  "The  Soul  Kiss"). 

Peerless  Quartet 

5476  Fun  at  the  Music  Counter.  Descriptive  Spe- 
cialty Miss  Jones  and  Mr.  Spencer 

5452  When  It's  Moonlight,  Mary,  Darling,  'Neath 
the  Old  Grape  Arbor  Shade. .  .Albert  Campbell 

5463  I  Want  You  (from  "The  Talk  of  New  York.") 

Henry  Burr 

5470    Stop  Making  Faces  at  Me.... Byron  G.  Harlan 

5461  The  Honey  Bees'  Honeymoon. 

Miss  Jones  and  Mr.  Murray 

5464  I'm  Starving  for  One  Sight  of  You. 

Stanley  and  Burr 

12-inch  $1.00 

31703  Trovatore — Miserere.  .Miss  Stevenson,  Mr.  Mac- 
donough, Victor  Male  Chorus,  Victor  Or- 
chestra and  Chimes. 

New  Victor  Red  Seal  Records 

Enrico  Caruso,  Tenor 

88127  Aida  (Verdi) — Celeste  Aida  (Heavenly  Aida). 
12-inch,  with  Orchestra,  $3.    In  Italian. 

E}mma  Calve — Charles  Dalmores 

89019  Carmen  (Bizet) — La  Bas  Dans  la  Montague 
(Away  to  Yonder  Mountain).  12-inch,  with 
Orchestra,  $4.    In  French. 


Johanna  Gadskl,  Soprano 

87019  Widmung  (Schumann)  —  (Dedication).  10-inch, 
with  Piano  Accompaniment,  $2.    In  German. 

liOnise  Homer,  Contralto 

88128  Old  Black  Joe  (Foster).  12-inch,  with  or- 
chestra, $3.    In  English. 

Pol  Plancon,  Bass 

85124  Etoile  du  Nord  (Meyerbeer) — O  Jours  Heureux 
(Star  of  the  North— Oh,  Happy  Days)  12- 
inch,  with  Orchestra,  $3.    In  French. 

Alice  Nielsen,  Soprano 

74107  II  Bacio  (Arditi)— Vocal  Waltz— "The  Kiss"). 

12-inch,  with  Orchestra,  $1.50.   In  Italian. 

Florencio  Constantino,  Tenor 

74106  Boheme  (Puccini) — Racconto  di  Rodolfo  (Ru- 
dolph's Narrative).  12-inch,  with  Orchestra, 
$1.50.    In  Italian. 

Alice  Bfielsen — Florencio  Constantino 

74108  Romeo  and  Juliet    (Gounod) — Ange  Adorable 

(Lovely  Angel).  12-inch,  with  Orchestra, 
$1.50.    In  French. 

Fmilio  de  Gogorza,  Baritone 

74105  O,  Sole  Mio  (Capua)— (My  Own  Sunshine), 
Neapolitan  Folk  Song.  12-inch,  with  Orches- 
tra, $1.50.    In  Italian. 

E2van  Williams,  Tenor 

74109  Come  Into  the  Garden,  Maud  (Balfe).  12-inch, 

with  Orchestra,  $1.50.    In  English. 


Will  the  people  in  your  locality  be  able  to  get  every  one  of  these  records  at  your 
store  ?  They're  going  to  know  about  them  all  on  June  27th — the  simultaneous  opening 
day  throughout  America  for  the  sale  of  July  Victor  Records;  the  day  we  advertise  the 
complete  list  in  leading  daily  newspapers  all  other  the  country. 

You  know  how  sales  have  increased  since  we  began  this  newspaper  campaign.  You 
know  how  it  has  added  to  your  profits.  You  know  how  important  it  is  to  have  all  the 
records  so  that  you  won't  miss  a  sale.  You  know  that  there  are  no  records  like  Victor 
Records — and  the  people  know  it,  too. 

They  buy  month  after  month,  not  simply  because  the  records  are  new,  but  be- 
cause they  are  perfect  musically  as  well  as  mechanically,  and  have  that  sweet,  clear 
tone  that  is  ever  a  delight. 

Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  of  Montreal,  Canadian  Distributors 


Xo   get:   best   results,    use   only   Victor   IVeedles   on   Victor  R.ecorcis 


8 


THE  TALKING  MACHINE  WORLD. 


WILDE  ANJNSPIRATION 

For  Many  of  Our  Young  Men  Who  Are  "Kick- 
ing" About  the  Difficulty  of  Getting  Along 
in  the  Talking  Machine  Business — What  He 
Has  Actually  Accomplished. 


(Special  to  The  Talking  Machine  World.) 

South  Milwaukee,  Wis.,  June  4,  1908. 
A  splendid  example  of  how  success  can  be 
achieved  from  a  modest  beginning,  is  to  be  found 
in  the  development  of  the  business  of  A.  P. 
Wilde,  the  well-known  dealer  in  Edison  and  Vic- 
tor talking  machines 
and  jewelry  at  1015 
Milwaukee  avenue, 
this  city.    In  a  chat 
with   Mr.   Wilde  the 
other  day  he  said: 

"Two  years  ago  I 
branched  off  into  the 
talking  machine  busi- 
ness, which  proved  a 
very  wise  move,  as 
this  business  now 
leads  all  my  other 
departments.  I  carry 
a  complete  list  of  all 
the  Edison  records, 
also  the  Victor  and  a 
A.  r.  wir.i.E.  full   line   of  Edison 

and  Victor  machines,  and  this  department  is 
constantly  growing,  compelling  me  to  enlarge  my 
present  quarters  in  the  near  future. 

"I  am  a  young  man  of  35  years,  and  started  in 
business  15  years  ago  with  a  capital  of  ten  dol- 
lars, and  now  I  own  my  own  store,  besides  a 
dwelling  and  other  vacant  property  and  a  stock 
worth  upwards  of  ten  thousand  dollars,  which 
shows  what  a  young  man  can  accomplish  with- 
out any  outside  help  whatever.  I  didn't  receive 
a  dollar  from  anybody  to  aid  me  in  establishing 
my  business,  and  if  I  hadn't  been  sick  most  of 
the  time,  my  business  would  have  been  again 
as  large  as  it  now  is.  Nowadays  young  men 
think  that  it  takes  a  large  sum  of  money  to  go 


into  business  for  themselves,  when  all  they  want 
is  nerve  and  a  little  energy. 

"I  am,  I  believe,  the  only  man  in  the  world 
whose  heart  is  located  on  the  extreme  right  side, 
and  physicians  who  have  examined  me  claim 
that  this  is  the  most  remarkable  case  they  ever 
came  across.  Doctors  claim  that  I  will  not  live 
very  long,  and  say  that  the  least  exertion  or 
excitement  will  cause  instant  death,  as  the  valve 
of  the  heart  does  not  work  properly.  It  leaves 
in  too  much  blood,  causing  the  heart  to  work 
overtime  and  beating  very  irregular  at  times; 
otherwise  my  health  is  all  right,  although  I  get 
weak  spells  several  times  a  day." 


SUGGEST  UNIFORM  ACTION 

By  Jobbers  or  Dealers  in  Their  Respective 
Towns  or  Cities  for  the  Purpose  of  Giving 
Concerts  Exploiting  Different  Machines. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  June  5,  1908. 

In  the  course  of  an  interesting  chat  the  other 
day  J.  G.  McCallister,  of  Wm.  McCallister  & 
Son,  the  talking  machine  jobbers,  at  221  West 
Baltimore  street,  this  city,  said: 

"Being  in  the  general  instalment  business  and 
in  constant  touch  with  a  class  of  people  who 
have  suffered  most  during  the  last  eight  months 
of  financial  depression,  we  find  that  while  the 
talking  machine  and  record  business  has  been 
good,  it  is  not  what  it  should  have  been,  but, 
judging  from  present  conditions,  there  is  a  pos- 
sibility for  a  slight  increase.  The  wholesale  end 
of  it  has  bv^en  much  better  than  the  retail;  still  it 
is  far  from  coming  up  to  last  season's  business. 

"Perhaps  it  would  be  a  good  thing  if  the  job- 
bers and  dealers  in  the  various  cities  would  get 
together  (and  where  there  are  no  jobbers,  let  the 
dealers  do  it)  and  work  out  a  scheme  like  the 
following.  It  might  stimulate  trade  and  start  oil 
a  lot  of  new  buyers  and  at  the  same  time  change 
some  of  the  skeptical  one's  minds  relative  to  the 
talking  machine  game: 

"Our  suggestion  is  this:  That  the  jobbers  and 
dealers,  as  previously  mentioaed,  arrange  a  meet- 


ing and  make  arrangements  to  rent  a  good-sized 
hall  in  some  residential  section  of  their  city  and 
give  a  series  of  concerts — daily  or  nightly,  which- 
ever suits  them  best — using  either  one  make  or 
all  makes  of  talking  machines  and  phonographs, 
the  first  being  to  show  a  special  line,  the  second 
drawing  a  comparison,  though  we  prefer  the 
latter,  because  this  would  place  the  audience  in 
the  position  of  a  judge,  and  they  are  bound  to 
discuss  the  merits  of  respective  machines,  and, 
further,  if  the  latter  plan  be  adopted,  machines 
selected  should  be  models  of  equal  list  price. 

"Then  get  busy  on  printers'  ink  and  issue 
some  'ad.'  matter  in  the  form  of  tickets  and  dis- 
tribute them  in  the  neighborhood,  inviting  the 
public  to  the  entertainment,  and  if  there  is  not 
an  increase  in  sales,  well — the  plan  strikes  us 
to  be  of  a  helpful  nature,  and  if  carried  out  should 
do  a  vast  amount  of  good  if  it  only  helps  to  ele- 
vate the  names  and  nature  of  a  talking  machine 
above  the  level  of  'trash'  or  'funnygrafs'  as  so 
many  call  them." 


WU  TING  FANG'S  VISIT  TO  THOS.  A.  EDISON 


Wu  Ting  Pang,  Chinese  Minister  to  the  United 
States,  spent  the  morning  of  May  21  with  Thomas 
A.  Edison  at  his  laboratory.  Orange,  N.  J.  The 
distinguished  foreigner  is  greatly  Interested  "in 
the  Edison  phonograph  and  other  matters  upon 
which  Mr.  Edison  is  engaged,  and  enjoyed  his 
vi;it  immensely.  On  his  way  back  to  New  York 
by  automobile,  he  was  besieged  by  newspaper 
reporters,  and  managed  to  say: 

"I  was  very  much  interested  in  what  I  saw 
to-day.  The  Edison  Works  are  indeed  wonder- 
ful, and  Mr.  Edison,  he  is  wonderful,  too.  No 
wonder  you  Americans  call  him  the — the — the — " 

Wu  became  confused  over  the  deficiency  of  his 
memory,  and  had  his  skin  not  been  a  dull  yellow, 
a  blush  might  have  been  seen. 

"The  Electrical  Wizard,"  interpolated  the  re- 
porter. 

"Yes,  yes,"  went  on  the  executive  representa- 
tive of  the  Chinese  Empire.  "He  has  done  a 
great  deal  for  his  country  and  the  world." 


DO    IVOX     WAIT    UrVXIL    XO-MORROW— IX    MAY    IVEVER  COME, 


ORDER  MOW 

(Patented) 

c 

A 
U 
S 
E 


Folding  Horn. 


Indestructible 


r"i™„™L^:;'"F„MrH:;"   Edtson,  victor,  Zonoplione  and  Columbia  Macliines. 

Thp   RP2ll   Thinn         campers,  miners,  lumbermen,  survey  parties  and  ail  tliose  wliose  business  takes  them  to  such  parts  of  the 
"   country  where  the  only  amusement  is  the  talking  machine.    Good  live  jobbers  wanted  in  every  town  in  the  U.  S. 
GET  BUSY.    Write  now  before  your  competitor  beats  you  out. 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650  52  Nintli  Ave  ,  New  Yorl(  City 

TORONTO  PHONOGRAPH  CO..  Toronto.  Ont..  Canadian  Agents. 


THE  TALKING  MACfflNE  WORLD. 


they  will  feel  a  greater  confidence  in  their  own 
trade  than  ever  before.  The  talking  machine 
business  has  well  maintained  its  position.  It 
has  given  ample  proof  of  its  stability.  Then 
there  is  one  advantage  which  the  talking  machine 
men  possess  over  trades  which  deal  in  perishable 
goods.  Take,  for  instance,  the  stock  of  jobbers 
and  dealers  comprising  machines  and  records, 
and  we  find  that  there  is  little  or  no  shrinkage 
in  stock  values.  There  is  no  going  out  of  style 
like  in  the  dress  goods  trade  or  millinery  busi- 
ness, when  Dame  Fashion,  at  the  raise  of  a 
hand,  reduces  stocks  of  merchandise  from  50  to 
75  per  cent,  in  value  by  willing  them  out  of  date. 
There  are  no  such  conditions  in  the  talking  ma- 
chine business,  and  because  the  industry  has 
stability  and  is  well  safeguarded  in  many  ways 
it  has  stood  up  surprisingly  well  under  adverse 
conditions. 

A SUBSCRIBER  writes:  "I  was  much  in- 
terested in  your  editorial  last  month,  in 
which  you  stated  that  this  industry,  had  profited 
materially  by  the  fact  that  dealers  on  account  of 
restrictions  were  unable  to  indulge  in  price- 
cutting.  I  ami  confident  that  that  has  been  one 
of  the  strongest  supports  to  the  talking  machine 
trade,  and  we  should  have  gone  pretty  nearly  to 
pieces  in  the  past  few  months  if  we  had  not  been 
bolstered  up  by  restrictions  that  are  impossible 
to  vault  over." 

There  is  no  question  but  that  the  manufactur- 
ers by  insisting  upon  the  enforcement  of  rules, 
which  include  a  price  maintenance,  protect  the 
industry  from  slaughter  and  from  disintegra- 
tion, and  while  some  men  may  object  to  condi- 
tions that  are  forced  upon  them,  yet  those  very 
conditions  which  compel  the  maintenance  of 
price  are  the  life-saving  ones  of  this  trade.  It  is 
the  sheet  anchor  among  dealers  who  are  unable 
to  meet  their  liabilities  as  they  have  matured. 
During  the  past  few  months  men  would  unques- 
tionably have  slaughtered  stock  in  many  cities, 
thus  demoralizing  their  competitor's  business, 
and  the  trade  generally,  had  they  not  been  held 
up  by  rigid  business  rules.  In  other  words,  the 
manufacturers  by  insisting  upon  a  price  main- 
tenance have  saved  the  dealers  from  themselves; 
they  have  prevented  them  from  being  victims  of 
their  own  rashness  in  rushing  in  in  times  of  pres- 
sure and  indulging  in  price  slaughter. 

IN  our  opinion  no  stronger  tests  could  have 
been  witnessed  in  any  industry  than  have 
been  applied  to  the  talking  machine  trade  during 
the  past  few  months.  And  how  has  it  stood  the 
test?  Has  it  snapped  under  the  strain?  Our 
records  do  not  show  it,  and  the  trade  is  to-day  in 
better  condition  than  it  has  ever  been,  and  we 
are  going  to  have  business — more  of  it,  plenty  of 
it.  Conditions  are  improving  steadily — not  com- 
ing back  with  a  rush,  but  they  are  unmistakably 
better,  and  there  is  no  question  but  that  they 
will  continue  to  improve,  as  confidence  is  being 
generally  restored  and  the  purchasing  power  of 
our  people  is  steadily  increasing  through  the 
employment  of  additional  men  in  our  factories. 

EARLY  next  month  the  National  Association 
of  Talking  Machine  Jobbers  will  hold  its 
second  annual  convention.  Indications  now  point 
to  a  large  attendance,  and  on  account  of  the  in- 
terest which  is  steadily  growing  in  this  organi- 
zation it  is  presumed  that  there  will  be  more 
talking  machine  men  gathered  in  Atlantic  City 
during  convention  time  than  have  met  in  any 
city  before  in  the  history  of  the  trade.  The 


members  of  the  committee  who  have  had  this 
matter  in  charge  have  selected  the  Hotel  Chal- 
fonte,  where  they  have  arranged  satisfactory  ac- 
commodations, as  well  as  securing  a  special  re- 
duction in  hotel  rates  for  the  visiting  talking 
machine  men.  The  call  of  the  secretary  should 
be  heeded  by  men  of  the  craft  everywhere,  be- 
cause no  better  opportunity  could  be  afforded 
for  getting  together  than  at  Atlantic  City.  It  is 
a  good  place  to  be  in  the  summer,  and  they  have 
arranged  the  date  so  that  members  can  pass  the 
Sunday  previous  to  business  meeting  very  com- 
fortably and  obtain  a  good  outing  and  rest  while 
attending  to  the  more  serious  subjects  before  the 
association.  Just  at  that  particular  time  when 
the  convention  takes  place  trade  will  be  quiet, 
and  every  jobber  will  find  the  time  well  spent  to 
journey  to  Atlantic  City,  where  he  can  discuss 
with  his  confreres  of  this  trade  matters  of  obvious 
importance  to  all. 


A COMPETENT  committee  have  had  the  con- 
vention arrangements  in  charge,  and 
there  are  many  matters  which  the  association 
proposes  to  handle  for  the  benefit  of  the  entire 
trade.  The  plans  include  a  system  of  credit  rat- 
ing which  will  be  most  valuable  to  jobbers.  In 
fact,  many  important  matters  will  be  brought  up 
for  consideration,  and  interesting  debates  will 
result.  Every  new  member  will  add  strength  to 
the  organization,  and  as  it  stands  for  advance- 
ment and  improvement  of  the  industry  it  should 
be  supported  by  all  jobbers.  Perry  B.  Whitsit, 
Columbus,  0.,  will  be  glad  to  explain  in  detail  to 
anyone  who  desires  the  objects  and  aims  of  the 
association.  We  should  say  to  talking  machine 
men,  don't  forget  to  lay  aside  a  few  days  in  July 
to  meet  your  confreres  at  Atlantic  City. 

THERE  are  some  firms  which  we  can  men- 
tion who  are  out  of  touch  and  out  of  sym- 
pathy with  their  representatives.  Now,  when  co- 
operation is  lacking  the  business  languishes. 
There  is  no  other  way  out  of  it,  and  a  salesman 
who  can  see,  understand  and  explain  the  reasons 
behind  certain  printed  statements  of  his  firm  in 
their  local  advertising  will  be  able  to  work  more 
effectually  for  his  house  than  otherwise.  To  do 
business  more  successfully  a  firm  must  have 
certain  clean-cut  principles  running  through  all 
their  transactions.  The  observance  of  certain 
basic  principles  at  all  times  and  under  all  con- 
ditions constitutes  the  policy  of  a  house. 

Every  man  can  broaden  his  business  horizon 
if  he  will  study  the  subject  which  will  make 
him  acquainted  with  what  are  regarded  as  the 
best  standards  in  the  world  of  business,  and  to- 
day, if  we  analyze  the  conditions  which  surround 
successful  business  men  of  our  times,  it  will  be 
discovered  that  they  have  always  kept  close  to 
the  subject.  In  other  words,  they  have  never 
gotten  out  of  touch  with  their  selling  and  dis- 
tributing forces.  A  man  for  a  while  may  be  in- 
dependent and  be  absolutely  indifferent  if  he  has 
a  patented  article  for  which  there  is  a  demand 
and  which  he  controls  absolutely,  but  after  awhile 
as  competition  creeps  in  he  must  give  way  and 
must  meet  the  condition,  else  some  time  he  will 
find  that  through  his  indifference  his  trade  has 
been  going  further  away  from  him,  and  with 
new  competition  it  means  that  the  field  would  be 
materially  widened.  There  is  no  man  to-day, 
no  matter  how  firmly  fixed  he  may  be,  who  is 
not  dependent  in  a  degree  upon  his  fellowmen. 
A  position  of  strength  to-day  may  be,  through 
inactivity,  materially  weakened  to-morrow. 


EDWARD  LYI4AN  BILL.  .   Editor  »nd  Proprietor 


J.  B.  SPILLANE,  Managing  Editor. 


Trade  Representatives:  Geo.  6.  Keller,  F.  H.  Thompson, 
W.  T.  TfvKES,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NiCKLiN,  L.  J.  Chamberlin. 


Boston  Office !    Ernest  L.  Waitt,  100  Boylston  St. 
ChicMo  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

PhilaLdelokia  Office  :       Minneapolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office :  San  FraKcIsco  Office : 

Chas.  N.  Van  Buren.        S.  H.  Gray,  240  Sacramento  St. 

Cleveland  Office :  G.  F.  Prescott. 
Cincinnati  Office  :   Bernard  C.  Bowen. 

London.  England,  Office: 

69  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 

Berlin,  Germany,  Chas.  Robinson,  Breitestrasse  5. 
Published  the  15th  of  every  month  at  I  Madison  Ave.  N.Y 


SUBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVtKTISLNENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

R.EMITTANCES  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


(^i'~IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistaLnce  Telephones— Numbers 4677  and  4678  Gram- 
ercy.    Cable  Address:  "Elbill,"  New  York. 


NEW  YOILK,  JUNE  15,  1908. 

IT  seems  to  be  human  nature  for  every  man  to 
think  that  his  own  profession  or  business 
has  suffered  just  a  little  bit  more  than  a  neigh- 
boring trade  or  profession  during  the  past  few 
months.  Talk  with  men  in  varous  lines  and 
they  will  tell  you  with  a  degree  of  confidence 
that  they  are  certain  that  they  are  suffering  just 
a  trifle  more  than  the  other  fellow  in  a  neigh- 
boring trade.  Now,  the  talking  machine  men 
have  fallen  into  the  same  complaint,  and  some  of 
them  will  say  that  the  business  has  suffered 
because  talking  machines  are  luxuries;  hence 
people  are  quick  to  shut  off  their  purchases  when 
any  kind  of  a  depression  sets  in.  Now  the  ac- 
tual history  of  this  trade  during  the  past  few 
months  does  not  bear  out  that  statement.  Of 
course,  there  has  been  a  shrinkage  in  the  gross 
amount  of  business,  and  every  industry  has  suf- 
fered, because  the  purchasing  power  of  the  people 
has  been  materially  reduced.  But  the  talking 
machine  industry  has  suffered  in  no  greater  de- 
gree than  many  other  trades;  in  truth  it  has  not 
suffered  as  much  as  some  which  we  could  men- 
tion. The  sales  in  low-priced  talking  machines 
have  decreased  materially.  This  naturally  fol- 
lows on  account  of  so  many  men  being  out  of 
employment.  The  workmen  in  the  various  cities 
have  been  liberal  purchasers  of  talking  machines 
and  records,  and  on  account  of  the  reduction  in 
their  working  numbers  their  purchases  have 
naturally  fallen  off.  But  the  talking  machine 
men  have  suffered  but  precious  little  more  than 
the  grocers  and  dry  goods  men. 

THE  sale  of  higher-priced  machines,  however, 
has  been  less  affected  than  the  low-priced 
models,  and  the  dealers  who  have  placed  special 
emphasis  om  the  developed  types  have  been 
rewarded  with  excellent  sales.  Before  we  in- 
dulge in  bitter  complaint  regarding  our  own 
particular  trade,  it  is  well  to  compare  it  with 
other  industries  and  other  trades,  and  if  talking 
machine  men  do  this  in  a  systematic  manner 


10 


THE  TALKING  MACHINE  WORLD. 


When  Bryan  Speaks  Everybody  Listens 

He  has  spoken  into  the  Edison  Phonograph  some  of  the  most 
telhng  passages  from  his  best  orations.  He  has  spoken  them  as  he 
speaks  them  from  the  platform  and  the  Phonograph  has  caught  every 
accent  with  remarkable  clearness  and  faithfulness.  . 

Everybody  everywhere  will  want  to  hear  these  tabloid  addresses' 
and  the  announcement  of 

Ten  Edison  Records 
by  William  Jennings  Bryan 

is  sure  to  bring  you  a  summer  Record  trade  that  will  out-distance 
anything  you  have  done  in  the  past. 

Mr.  Bryan  has  put  his  personality,  as  well  as  his  views,  into 
these  Records  and  hearing  them  is  like  hearing  the  man. 

These  Records  will  be  in  the  hands  of  the  jobbers  early  in  June. 
Place  your  orders  with  them  now  and  be  sure  to  order  liberally  as 
the  supply  will  be  limited. 

If  you  are  not  selling  Edison  Phonographs  and  Records  this  is 
the  opportune  time  to  put  in  a  stock.  The  Edison  jobber  nearest 
you  will  be  pleased  to  supply  you  with  full  information  and  the  goods. 


NATIONAL  PHONOGRAPH  COMPANY, 


59  Lackeside  Avervxie 
ORANGE.  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany.  N.   K.— Finch  &  Hahn. 
Allentown   Pa. — G.  C.  Aachbach. 
Astoria,  N.  Y. — ^ohn  Rose. 
Atlanta,  Ga. — Atlanta  Phono.  Co.,  Fhillipi 

&  Crew  Co. 
Baltimore — E.  F.  Droop  4  Sons  Co. 
Bangor,  Mt, — S.  L,  Crosby  Co. 
Birmingham,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Filers  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Tallcin^  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo — W.  D.  Andrews,  Neal,  Clark  & 
Ncal  Co. 

Burlington,   Vt. — American  Phono.  Co. 

Canton,  0. — Klein  &  HefTelman  Co. 

Chattanooga,  Tenn. — J.  H,  Templcman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Healy,  Montgomery,  Ward  & 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzer 
Co. 

Cincinnati,  0. — Ball-Fintze  Co.,  Ilsen  & 
Co.,  'I'he  Milncr  Music  Co.,  Kudolplv 
Wurlitzer  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus,  O.— Perry  B.  Whitsit  Co. 

Dallas,  r«.— Southern  Talking  Mach.  Co. 

Dayton,  O. — Niehaus  4  Dohse. 

Denver — Denrer  Dry  Goods  Co.,  Hext 
Music  Co. 

Des  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque  la. — Harger  ft  BlUh. 
UatloH,  Pa.— William  Werner. 
lllmira,  N.  Y. — Elmira  Arms  Co. 
/:(  Past,.  Tex.—V/.  G.  Wair  Co. 
Fitehburg,  Jfa<f.--lTcr  Johnson  Sporting 
Goods  Co. 


Fort  Dodge.  Iowa — Early  Music  House. 

Fori  Smilh,  Ark.—K.   C.  Bollinger. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y. — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  J. — Eclipse  Phono^aph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co.,  A.  B.  Wahl  &  Co..  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co.,  Schmelzer  Arms  Co. 

Kingston,  N.  Y. — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln  Neb. — Ross  P.  Curtice  Co.,  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montenegro-Riehm  Music  Co. 

Lowell,  Mass.— Tbos.  Wardell. 

Manchester,  N.  H. — John  B.  Varick  Co. 

Memphis— V.  M.  Atwood,  O.  K.  Houck 
Piano  Co. 

Milwaukee — Laurence  McGreal. 

Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 

Mobile,  Ala.—W.  H.  Reynalds. 

Montgomery,  Ala. — R.  L.  Penlck. 

Nashville,  O.— Nashville  Talk.  Mach.  Co., 
Magrudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Kapke  Phono.  Co. 

Newark,  0.— Ball  Fintie  Co. 

New  Bedford,  Mass. — Household  Furnish- 
ing Co. 

New   Haven — Fardee-Ellenber«er  Co.,  Inc. 
New  York  City — Blackman  Talking  Ma- 
chine Co.,  J.  F.  Blackman  &  Son,  I. 


Davega,  Jr.,  Inc 

Phonograph 
Box  Co.,  Victor  H.  Rapke,  The  Regina 


Douglas 


nc,  S.  B.  Davega  Co., 
nograph   Co.,  Jacot  Music 


Co.,  Siegel-Cooper  Co.,  John  Wana 
maker,  Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat.  Auto. 

Fire  Alarm  Co. 
Oakland,  Cal. — Kohler  &  Chase. 
Ogden,    Utah — Proudfit    Sporting  Goods 

Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cycle  Co.,  Shultz 
Bros. 

Oswego,  N.  y.— Frank  E.  Bolway. 
Paterson,  N.  /.—James  K.  O'Dea. 

Peoria,  Charles    C.    Adams   &  Co. 

Peoria  Phonograph  Co. 

Philadelphia— Loms  Buehn  &  Bro.,  C.  J 
Heppe  &  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana 
maker.  Western  Talking  Machine  Co 
H.  A.  Weymann  ft  Son. 

Pittsburg. — Pittsburg  Phonograph  Co., 
Powers  4  Henry  Co.,  Standard  Talking 
Machine  Co. 

Portland,  Me. — W.  H.  Ross  4  Son. 

Portland.  Ore. — Graves  &  Co.,  Inc. 

Providence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co.,  J.  Samuels  &  Bro.,  A.  T.  Scat- 
tcrgood  Co. 

Quebec— C.  Rokiuille. 

Quincy,  III. — Quincy  Phonsgraph  Co. 

Reading,  Pa. —  Reading  Phonagraph  Co. 

Richmond — C.  B.  Haynes  4  Co. 

Rechesler — A.  J.  Deninger,  Mackie  Piano, 
O.  4  M.  Co.,  Talking  Machine  Co. 

Sacramento,  Cal. — A.  J.  Pommer  C*. 


— Claytan-Daviies  Music  Co. 
Tex.—n.  C.  Rees  Optical 


Siill  Lake  City 
San  Antonio, 
Co. 

San  Francisco — Peter  Bacigalupi  ft  Sons. 

Schenectady,  N.  7.— Finch  ft  Hahn,  Jay 
A.  Rickard  &  Co. 

Scranton — Ackerman  ft  Co.,  Technical 
Supply  Co. 

Seattle,  Wash.—D.  S.  Johnston  Co.,  Koh- 
ler ft  Chase. 

Sharon,  fa.— W.  C,  De  Forest  &  Son. 

Sioux  City,  Iowa — Early  Music  House. 

Spokane,  IVash. — Spokane  Phono.  Co. 

Springfield,  Moss. — Flint  &  Brickett  Co. 

St.  John,  N.  B.—W.  H.  Thorne  &  Co., 
Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
ber-Benner  Music  Co.,  Silverstoiie  Talk- 
ing Machine  Co. 

St.  I'aul—\V.  T.  Dyer  &  Bros..  Koehlcr  & 
Ilinrichs,  Minnesota  I'liono.  Co. 

Syracuse — W.  D.  Andrews. 

Toledo — Hayes  Music  Co. 

Toronto — R.    S.   Williams  ft 
Ltd. 

Trenton,  N.  /.— Stoll   Blank  Book  and 

Stationery  Co.,  John  Sykes. 
Troy,  N.  y.— Finch  &  Hahn. 
Utiea — Qark-Horrocks    Co.,    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co, 
Vancouver,  B.  C.—M.  W.  Waitt  4  Co., 

Ltd. 

tVashington — E.  F.  Droop  &  Sons  Co. 
fVaycross,  Ga. — Ge».  R.  Youmans. 
Williamsport,  Pa.—W.  A.  Myers. 
Winnipeg— R.   S.  Williams  4  Sons  Co, 
Ltd. 

Worcester,  Mass. — Iyer  Johnson  Sporting 
Goods  Co. 


Sons  Co., 


THE  TALKING  MACHINE  WORLD. 


11 


PHOTOGRAPHING  THE  VOICE. 


The  Experiments  of  Dr.  Marage  Widely  Com- 
mented on — Helps  Teachers  of  Singing — 
Striving  to  Master  the  Language  of  Animals 
— Anent  the  Manometric  Flame. 


Dr.  Marage,  the  French  scientist  who  succeeded 
two  years  ago  in  producing  an  apparatus  which 
imitated  the  human  voice,  has  just  perfected  an 
instrument  for  photographing  the  voice.  The  ap- 
paratus is  very  simple.  It  consists  of  a  delicate 
membrane  of  rubber  which  receives  the  vibra- 
tions of  the  voice  and  transmits  them  to  a  tiny 
mirror.  The  movements  thus  reflected  in  the 
mirror  are  photographically  recorded  on  sensitive 
paper,  which,  as  it  unrolls,  is  automatically  de- 
veloped and  fixed. 

The  process  is  akin  to  the  systems  of  tele- 


HOW  THE  VOWEL  E  APPEARS. 


graphic  transmission  of  writing.  Dr.  Marage's 
apparatus  enables  teachers  of  singing,  of  elocu- 
tion and  of  voice  production  to  "show" — in  the 
exact  sense  of  the  word — their  pupils  the  good 
and  bad  qualities  of  their  voices;  moreover,  philo- 
logians  can  compare  the  spoken  languages  of  dif- 
ferent races,  and  foreigners  and  deaf  mutes  can 
be  readily  taught  the  proper  pronunciation  of  a 
language.  Photographs  of  the  voices  of  the  fa- 
mous singers  of  the  Paris  opera  are  being  made. 

The  most  curious  consequence  of  this  invention, 
however,  is  yet  to  be  mentioned.  M.  D'Arsonval, 
who  presented  the  new  apparatus  to  the  Academy 
at  Paris,  stated  that  he  hoped  ere  long  to  have 
many  photographic  records  of  the  voices  of  ani- 
mals— the  barking  of  dogs,  the  yowling  of  cats, 
the  chatter  of  monkeys.    Patient  study  of  these 


records  he  believes  will  lead  to  the  long  sought 
discovery  of  animal  language. 

In  constructing  his  talking  siren.  Dr.  Marage 
intended  primarily  to  design  an  apparatus  for 
gaging  the  sharpness  of  the  sense  of  hearing  in 
diiferent  individuals.  In  order  to  obtain  spoken 
vowels  the  air  current  is  made  to  pass  through 
special  molds,  which  accurately  imitate  the  form 
of  the  human  mouth  in  pronouncing  a  given 
vowel.  The  graphic  records  of  these  sounds  are 
natural  spoken  vowels.  An  artificial  talker  is 
thus  obtained. 

The  most  valuable  property  of  this  apparatus 
is  that  the  intensity  of  the  sounds  given  out  by 
it  is  accurately  proportional  to  the  pressure  of 
the  air  current.  It  thus  affords  a  means  of 
gaging  the  intensity  of  a  given  sound  and  pro- 
ducing a  sound  of  any  desired  strength.  This  is 
now  made  use  of  in  determining  keenness  of 
hearing. 

Another  recent  development  of  the  Marage 
apparatus  is  a  machine  for  producing  what  is 
called  the  manometric  flame.  It  consists  of  an 
arrangement  of  tubes  or  blow  pipes  communi- 
cating with  a  rubber  diaphragm.  Behind  the  dia- 
phragm is  a  small  gas  jet  protected  from  air  cur- 
rents by  glass  partitions  and  placed  before  an 
arrangement  of  mirrors  which  reflect  the  flame 
many  times. 

When  a  note  is  sung  into  the  tube  a  notched 
band  of  light  appears  across  the  mirror's  face. 
The  lower  the  pitch  the  coarser  the  notch  will 
be,  and  the  reverse.  If  two  tones  are  sung  simul- 
taneously they  will  be  represented  in  the  mirror. 
The  accompanying  illustration  shows  how  the 
flame  looked  when  the  vowel  B  was  sung  into  the 
machine  in  two  notes  exactly  an  octave  apart. 


EDISON  A  VEGETARIAN. 

Declaring  that  most  of  the  ills  to  which  human 
flesh  is  heir  are  due  to  overeating,  Thomas  A. 
Edison,  the  inventor  of  the  phonograph,  is  said 
to  have  eliminated  meat  from  his  daily  menu. 
Fish  is  the  only  animal  food  he  will  eat,  as  a 
result  of  a  study  of  diet  following  his  recent 


operation  for  mastoiditis.  "Overloading  the  di- 
gestive organs  is  the  cause  of  much  illness,"  said 
Mr.  Edison  recently.  "We  are  afflicted  because 
we  do  not  exercise  enough  care  in  the  matter  of 
foods,  and  proper  diet  is  the  solution  of  good 
health  in  many  respects."  Mr.  Edison  has  al- 
most entirely  eliminated  meats.  He  has  all  the 
enthusiasm  of  a  new  convert  in  living  up  to  the 
theory  of  dieting  and  in  teaching  its  advantages. 


OLD  SONGS  IN  DEMAND 

By  Patrons  of  Talking  Machine  Parlors — Many 
of  the  Old  Tunes  Considered  Better  Than  the 
Popular  Successes  of  To-day. 

"Many  new  songs  do  you  hear  in  the  talking 
machine  parlors,"  said  a  man  who  blows  in  3  or  4 
cents  in  these  canned  music  emporiums  once  in 
a  while,  according  to  the  New  York  Sun,  "and 
in  their  search  for  novelty,  or  for  something  dif- 
ferent, the  phonograph  people  put  on  the  cyl- 
inders old  songs,  too,  some  of  which  may  easily 
be  better  than  many  of  the  new. 

"So  here,  looking  along  the  line  the  other  day, 
I  found  'My  Grandfather's  Clock.'  Do  you  re- 
member a  time,  say  thirty  years  or  so  ago,  when 
that  song  was  pretty  nearly,  if  not  quite,  en- 
tirely the  rage?  When  everybody  sang  it,  and 
the  rest  whistled  it,  and  when  Gilmore's  Band 
played  it,  putting  a  wealth  of  music  into  it,  down 
at  Coney  Island  and  at  Manhattan  Beach?  'My 
Grandfather's  Clock,'  that 

'Ran  without  slumbering. 

Tick,  tock. 

Tick,  tock, 
'Life's  seconds  numbering, 

Tick,  tock, 

Tick,  tock, 

and  ran  that  way  as  long  as  the  old  man  lived, 
but  which 

'  stopped  short. 

Never  to  go  again. 
When  the  old  man  died.' 
"You  remember  it?    And  here  was  the  old 
clock,  ticking  away  again  now,  and  to  be  heard 
for  a  cent  on  a  talking  machine. 
"And  it  was  well  worth  the  money." 


AUXETOPHONE  ENTERTAINS 

At  Exhibition  of  Textile  and   Hosiery  Manu- 
facturers. 


(Special  to  The  Talking  Machine  Worltl.) 

Philadelphia,  Pa.,  June  4,  1908. 

Recently  the  National  Association  of  Textile 
and  Hosiery  Manufacturers  held  an  exhibition 
in  this  city,  and  the  Musical  Echo  Co.  were  called 
upon  to  place  an  Auxetophone  in  one  of  the 
booths  to  entertain  the  visiting  manufacturers 
from  the  distant  cities  with  operatic  selections. 

Richard  Faulkner,  of  the  Musical  Echo  Co., 
was  standing  beside  the  machine,  which  was 
playing  "Celeste  Aida,"  sung  by  Caruso.  Two 
young  and  charming  stenographers  from  a  nearby 
office  were  passing  slowly  down  the  aisle,  look- 
ing toward  the  Auxetophone  and  listening  to 
Caruso's  high  notes.  But  we  will  let  Mr. 
Faulkner  tell  the  story.  "I  happened  to  be  stand- 
ing directly  in  front  of  the  horn,  and,  feeling 
fatigued,  had  my  mouth  open  in  the  act  of  yawn- 
ing. I  like  music,  and  incidentedly  the  girls  as 
well,  and  so  far  forgot  myself  as  to  make  a 
breach  of  etiquette  in  not  placing  my  hand  to  my 
mouth  during  the  time  of  yawning.  The  two 
girls  passed  farther  down  the  aisle,  during  which 
time  I  stopped  the  machine  (also  the  yawning). 
As  they  sauntered  back  toward  me,  I  stood  near 
the  railing  of  the  booth,  and  one  of  the  girls, 
drawing  the  attention  of  the  other  to  myself, 
remarked  in  an  undertone:  'That's  him,  Clara; 
that's  him.'  You  can  imagine  that  I  felt  rather 
'chesty,'  when  Clara  stepped  up  to  me  and  said: 
'Really,  you  have  a  beautiful  voice.  Won't  you 
please  sing  again?'  " 


B.  F.  Seelig,  who  took  over  the  talking  ma- 
chine department  of  the  F.  J.  Schwankovsky 
Music  House,  Detroit.  Mich.,  some  time  ago,  is 
doing  a  very  fair  business — the  general  cry  of 
hard  times  notwithstanding. 


; 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

I.C.S.  LANGUAGLSYSTEM 

PHONOGRLAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  you  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  Q18,  SCRANTON,  PA. 


12 


THE  TALKING  MACHINE  WORLD. 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


COLUMBIA 
GRAPHOPHONE 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrument  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns — NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ; " 
all  that  is  required  is  simply  the  turning  of  a  small  thumb  screw  to  fasten  securely  the  "  IDEAL "  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL,"  made  of  pure  aluminum,  is  nearly  six  feet  in  circumference,  assuring  the 
iinaximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

The  "  IDEAL  "  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get  "IDEAL"  music. 


Jfeteral  jUanufacturmg  Company 

2095  Cagt  36tl)  Street         ==  ==  =•         Clebelanb.  (©Iiio 


THE  TALKING  MACHINE  WORLD. 


13 


THE  TALKING  MACHINE  MAN'S  ALPHABET 


A — ALL  things  with  springs  and  wheels  on  the 
inside  of  them  are  not  necessarily  talking 
machines. 

E— BEAUTIFUL  sounding  titles  do  not  al- 
ways make  the  best  selling  records  and 
vice  versa. 

C — CANVASS  your  district  very  carefully.    Do  it 

now,  .or  the   other   man   might   steel  a 

"March"  upon  you. 
D — DON'T  misrepresent  your  goods  for  the  sake 

of  a  few  extra  dollars.    You  will  lose  in 

the  end  by  it,  sure  as  fate. 
E — ENDEAVOR  to  please  all  of  your  patrons.  It 

pays  big  when   checking-up  time  comes 

around.    Try  it  and  see. 
F — FINISH  a  record  through  when  once  placed 

on  the  machine,  otherwise  the  listener  may 

think  it  no  good,  etc. 
G — GIVE  what  you  promise,  and  promise  nothing 

that   you   do   not  intend   to   give.  This 

makes  the  people  have  respect  for  you. 
H — HONESTY  and  good  intentions  will  make  a 

better  name  for  you  than  a  bank  account 

will  ever  do. 
I — ^INSIST  on  your  clerks  doing  "as  they  wish 

to  be  done  by,"  with  no  exceptions  what- 
ever. 

J — ^JUDGE  not  a  person  by  their  clothes.  A 
ragged  suit  of  clothes  may  have  an  honest 
heart  underneath  and  a  fat  pocketbook. 

K— KEEP  a  stock  (full  up)  of  all  up-to-date 
goods  in  your  line.  People  will  soon  know 
where  to  go  for  their  wants. 

L — LOOK  your  customer  square  in  the  eye.  The 
eye  is  the  window  of  the  soul.  Do  you 
know  this? 

M — MONEY  and  manners  are  both  good  assets. 
Money  makes  the  mare  go;  but  manners 
make  the  business  go  also,  and  are  cheap. 

N — NEVER  substitute  when  it  can  be  avoided. 
Your  customer  might  substitute  another 
dealer  for  you.    Beware  of  substitutes. 

O — ORNAMENT  your  show  windows  with  the 
very  latest  goods  out,  and  use  some  taste 
and  judgment  in  doing  it,  too. 

P — ^PROVIDE  a  resting  place  for  your  customers. 
They  get  very  tired  when  waiting  for  their 
turn  NEXT,  and  lose  heart. 

Q — QUOTE  prices  quickly  and  direct,  and  do  not 
falter,  or  hesitate.  Hesitation  means  per- 
haps loss  on  your  part. 

R— ROASTING  the  "other  fellow"  won't  help 
your  business  one  bit,  but  makes  an  evil 
impression;  so  don't  roast. 

S— SIMPLICITY  about  your  methods  and  store 
running  is  a  drawing  card,  and  then  sim- 
plicity is  human  and  easily  understood. 

T— "TALKERS"  should  be  kept  clean  and  bright. 
You  seeing  them  daily  and  a  customer 
"occasionally"  are  two  different  things. 

U— UNITE  all  efforts  toward  keeping  all  stock 
clean  and  complete.  Do  you  attend  to  this 
strictly? 

V — VANITY  and  villainy  go  hand  in  hand,  so  do 
not  show  the  first  named  or  you  may  be 
suspected  of  the  latter  also. 

W— WONDERFUL  results  happen  when  the 
whole  force  are  companionable  and  socia- 
ble one  toward  the  other.    Ever  try  it? 


The  J  R^P^^*^r 


For  TRIUMPH  and 
HOME  Machines 


Can  be  attached  in  five  minutes.  No  drilling. 
Returns  in  less  than  one  second.  Noiseless, 
speedy  and  sure.  Write  for  prices  and  circulars. 

ACME  REPEATER  COMPANY,  -  INDIANAPOLIS,  IND. 


X— EXTRA  loud  records  should  not  be  played  for 
an  elderly  person,  nor  a  low-toned  one  for 
a  boisterous  kind  of  a  man. 

Y — YIELD  not  to  temptation.  Your  employer  is 
honest.  If  not,  leave  him  and  try  else- 
where. 

Z — ZENITH  of  trade  will  only  be  reached  by 
being  honest  and  ZEALOUS,  and  if  these 
few  pointers  hurt,  then  quit  and  study 
ZOOGRAPHY.  H.  C.  Faber. 


TRADE  NEWS  FROM  LOS  ANGELES. 


Fleet  Visit  a  Great  Event — Visitors  from  All 

Sections — Victor    Telegraph    Code  Pleases 

Dealers — Sherman,  Clay  &  Co.  Enjoy  Good 

Record    Trade — So.    California    Music  Co. 

Make   Improvements — "Tatsch"    Needles  in 

Demand.   . 

(Special  to  Ttie  Talking  Machine  Worl<|.) 

Los  Angeles,  Cal.,  May  30,  1908. 

The  great  battleship  fleet  has  come  and  gone, 
and  its  visit  will  long  be  remembered.  The  en- 
tertainment of  the  fleet  officers  and  jackies  was  a 
very  successful  affair  and  entirely  won  the  hearts 
of  the  jackies,  who  expressed  their  appreciation 
in  many  ways.  All  business  was  practically  sus- 
pended, and  the  city  made  a  fine  appearance  in 
the  national  colors  and  electric  lights.  The 
crowds  from  neighboring  towns  were  larger  than 
ever  before,  although  business  gains  nothing  no- 
ticeable by  it. 

B.  L.  Andrews  &  Sons,  of  Phoenix,  Ariz.,  have 
sold  their  interests  to  Miller-Sterling  Co.,  who 
will  continue  to  do  business  with  the  same  lines. 

L.  F.  Geissler,  manager  of  the  Victor  Talking 
Machine  Co.,  made  a  short  stay  in  this  city,  vis- 
iting several  dealers. 

H.  Norton,  representing  Sherman,  Clay  &  Co., 
has  been  making  his  first  trip  through  southern 
California  in  the  interests  of  his  house. 

The  new  telegraphic  code  for  ordering  records 
adopted  by  the  Victor  Co.  is  looked  on  with  great 
favor  by  the  dealers,  as  this  section  is  a  great 
distance  from  the  factory,  and  in  some  places 
jobbers  are  several  days'  distance. 

Sherman,  Clay  &  Co.'s  wholesale  branch  in  this 
city  have  had  a  splendid  business  with  their  May 
Victor  records,  and  find  the  Lucia  Sextette  is 
surpassing  all  other  numbers  as  a  seller.  The 
announcement  of  the  "Crown"  Opera  records  in 
the  "Voice  of  the  Victor"  has  attracted  a  great 
deal  of  attention.  Many  dealers  are  running 
special  newspaper  ads.  The  Geo.  J.  Birkel  Music 
Co.  has  issued  a  special  catalog  for  these  and  are 
doing  a  splendid  business  with  them,  naming 
them  "Victor  grand  opera  records"  at  popular 
prices. 

The  Southern  California  Music  Co.  have  just 
completed  improvements  in  their  talking  machine 
repair  department,  which  makes  it  one  of  the 
most  complete  and  best  equipped  on  the  coast, 
carrying  a  complete  line  of  repair  parts  and  sun- 
dries for  all  makes  of  machines.  Albert  D. 
Wayne,  of  their  retail  department,  is  having 
great  success  with  his  weekly  recitals,  being  well 
attended,  prove  valuable  in  making  the  talking 
machine  more  popular.  Mr.  Lovejoy  reports  a 
good  wholesale  business  in  Zono  and  Edison  lines 
for  the  same  house. 

The  Tatsch  Co.,  sales  agents  for  the  "Tatsch" 
permanent  needles,  are  doing  a  splendid  business 
with  this  new  article,  which  has  proved  a  great 
success.  All  dealers  in  this  city  are  handling 
them,  and  numerous  orders  have  been  filled  for 
eastern  jobbers  and  dealers.  The  Gaumont 
Chronophone,  a  combination  of  disk  talking  ma- 
chine and  moving  pictures,  recently  installed  in 
a  neat  little  theater  here,  has  caused  much  com- 
ment, and  is  doing  a  great  business.  The  appear-" 
ance  of  Richard  J.  Jose  at  one  of  the  local  thea- 
ters caused  an  increase  in  the  demand  for  his 
Victor  records. 


NOW  OCCUPYING  LARGER  QUARTERS. 

The  Southwestern  Talking  Machine  Co.,  of 
Houston,  Tex.,  removed  on  June  1  to  new  quar- 
ters at  615  Main  stteet,  occupying  both  floors  of 
the  building  formerly  occupied  by  the  C.  Janke 
Music  Co. 


Do  you  have  to  fight 
your  distributor? 

Do  you  have  to  keep  after  him 
aU  the  time  because  he  doesn't  ship 
your  goods? 

Do  you  have  to  wire  and  write 
him  twice  a  day  even  after  he  has 
promised  to  fix  up  your  order  at 
once? 

Does  it  pay  to  devote-  so  much 
time  to  your  distributor,  which 
properly  belongs  to  taking-  care  of 
your  trade? 

Wouldn't  you  prefer  a  service 
that  never  needs  to  be  hustled  up, 
and  which  never  makes  you  go 
back  on  your  word  to  customers? 
Wouldn't  you  like  to  have  your 
goods  shipped  without  fail  the  day 
the  order  is  received? 

There  are  two  reasons  why  we 
can  give  such  service. 

First :  Our  stock  is  so  complete 
and  up-to-date  that  we  have  the 
goods  to  fill  your  order  at  once. 
Second :  Our  rule  is  to  ship  the 
same  day  the  order  is  received. 

If  you  put  us  to  a  practical  test 
by  sending  on  a  rush  order,  you 
will  find  that  we  can  supply  you 
immediately  with  Victors,  Victor 
Records,  trumpet  horns,  fibre  cases, 
English  needles  and  all  accessories. 

We  can  probably  be  of  service  to 
.  you.  At  any  rate  send  for  our 
latest  catalogue. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


His  Master's  Voice" 


14 


THE  TALKING  MACHINE  WORLD. 


ADVANCE  TOWARD  PERFECTION. 

Rupert  Hughes  Refers  to  the  Advance  of  the 
Talking  Machine  and  Other  Self-Playing 
Creations  in  a  Complimentary  Way. 


Rupert  Hughes,  the  well-known  critic  and  mag- 
azine writer,  is  one  of  those  observing  men  who 
13  not  afraid  to  give  credit  where  credit  is  due. 
He  has  noted  with  exceeding  interest  the  perfec- 
tion of  the  talking  machine  and  other  self-play- 
iDg  devices  in  the  musical  field,  and.  unlike  many 
of  his  brethren  who  have  been  slurring  the  talk- 
ing machine,  he  deems  it  his  duty  from  time  to 
time  to  record  the  strides  which  have  been  made 
by  mechanical  media  for  the  reproduction  of 
music.  The  general  trend  of  his  ideas  may  be 
gleaned  from  the  following  brief  extract  from  a 
recent  article  of  his: 

"Your  merely  technical  singer,  pianist,  vio- 
linist, flutist,  or  what  not.  is  only  a  gj-mnast 
boasting  of  his  speed  or  his  noise.  At  best  he 
cannot  play  or  sing  as  fast  or  as  loud  as  a  piano- 
playing  instrument  with  the  throttle  pulled  out 
to  full  speed.  As  for  soulfulness — how  many  pro- 
fessional musicians  are  genuinely  inspired  or 
inspiring? 

"I  know  a  number  of  men  who  could  not  play 
a  scale  or  write  a  chord,  who  can  so  deftly  man- 
age the  levers  of  a  piano-playing  instrument  that 
their  performances  are  really  artistic.  They 
have  grasped  the  spirit  of  the  composer,  and 
added  to  it  a  personality  of  their  own  that  de- 
serves the  noble  word  'interpretation.'  Many  of 
them  have  acquired  an  amazing  knowledge  of 
the  best  musical  literature. 

"In  the  mountains  last  summer  I  sat  with  a 
group  of  musicians  and  others  around  the  giant 
morning-glory  horn  of  a  machine  pouring  forth 
a  song  of  Caruso's.  Every  one  in  the  group  was 
moved  to  tears  by  the  wild  beauty  of  those  tones. 
I  have  heard  Caruso  himself  sing  worse  than  his 
record  sang  for  him  that  night. 

"Every  year  sees  some  new  improvement,  some 
closer  approach  to  the  ideal  condition.  It  is  pos- 
sible even  to  transpose  the  music  to  any  other 
key  instantly  to  suit  the  voice  of  the  singer  or 
the  wish  of  the  instrumentalist." 


OUAINT  CREATIONS  FROM  AFRICA. 

Primitive  Musical  Instruments  Which  Show 
That  the  Negroes'  Love  for  String  Creations 
Dates  Back  to  the  Dark  Continent. 


The  collection  from  the  Congo  Free  State 
which  Dr.  Lewie  is  now  arranging  in  the  Ameri- 
can Museum  of  Natural  History  will  form,  when 
installed  in  the  new  wing  of  the  building,  the 
only  one  of  its  kind  in  America,  and  one  of  the 


finest  of  its  kind  in  the  world.  It  was  collected 
by  Belgian  officials  and  was  secured  by  Direc- 
tor H.  L.  Bumpus  when  in  Belgium  last  sum- 
mer. Its  uniqueness  consists  in  the  fact  that 
while  curios  have  been  coming  out  of  Africa  ever 
since  Stanley  went  in,  this  is  the  first  collection 
that  ever  reached  this  country  illustrating  fully 
and  systematically  every  phase  of  native  life 
along  the  Congo  River.  The  most  remarkable 
thing  about  it  is  the  ironwork;  splendid  adzes, 
hoes  and  hatchets,  intricate  and  elaborate  three- 
bladed  throwing  knives  and  all  manner  of  sav- 
age weapons  and  utensils. 

The  number  and  variety  of  musical  instru- 
ments seem  to  indicate  that  the  well-known  negro 
love  and  talent  for  music  dates  back  to  the  Dark 
Continent.  A  dumb-bell  rattle,  with  pebbles  in 
the  two  wicker-work  balls,  differs  from  any  other 
primitive  rattle  ever  found.  A  wooden  tomtom 
is  something  like  a  small  trough,  with  one  side 
thicker  than  the  other,  so  that  when  beaten  with 
a  stick  they  give  out  different  notes:  and  when 
many  of  these  are  beaten,  with  order  and  pre- 
cision, the  result  is  a  wild  and  primitive  sort  of 
music. 

The  marinba  may  be  called  the  African  piano. 
Ii  is  a  wooden  sounding  board  to  which  are  at- 
tached keys  of  iron  or  bamboo.  Bach  key  yields 
a  note  as  distinct  as  that  of  a  piano,  and  they 
are  arranged  liarmoniouslj',  like  a  scale.  The 
snakeskin  drums,  some  of  them  five  feet  long: 
the  bell-shaped  iron  gongs,  with  iron  clappers; 
the  Pan  pipes  of  reeds,  the  whistles  of  many 
kinds,  the  horns  made  of  entire  elephant  tusks 
and  the  many  stringed  instruments  show  that 
a  concert  in  the  African  forest  might  be  a  lively 
and  interesting  affair.  These  stringed  instru- 
ments are  most  interesting  because  of  their  near 
resemblance  to  the  banjo,  the  favorite  negro  in- 
strument in  America. 


ANOTHER  SCHOOL  FOR  PARROTS. 


A  school  for  parrots  has  been  established  at 
the  Gran  Montrouge  on  the  outskirts  of  Paris, 
France,  and  has  proved  a  great  success.  Hun- 
dreds of  parrots  are  being  trained  there  and 
taught  the  art  of  speaking.  Several  methods  are 
resorted  to  by  the  teachers,  one  of  which  is  to 
delegate  their  functions  to  an  already  trained 
bird  which  is  made  to  teach  the  others.  Then 
there  are  phonographs  in  abundance,  one  of 
which  is  generally  placed  in  a  room  with  a  par- 
rot and  made  to  repeat  the  same  words  for  hours 
at  a  time.  Nearly  every  morning  persons  carry- 
ing cages  are  to  be  seen  wending  their  way  to- 
ward the  new  school,  from  which  they  generally 
claim  the  pupils  at  night.  The  institution  is 
such  a  success  that  the  building  is  now  to  be 
enlarged. 


THE  VALUE  OF  COURAGE 

To  a  Salesman  Cannot  be  Over-Estimated — This 
Courage,  However,  Must  be  Based  Upon 
Knowledge  of  the  Goods  Handled,  and  Should 
be  Backed  by  Hearty  Support  of  the  House. 


Perhaps  the  one  thing  above  all  others  which 
a  salesman  most  needs  is  courage.  He  abso- 
lutely must  possess  some  measure  of  "fighting 
spirit."  If  a  man  is  easily  set  aside  from  his 
purpose,  if  he  can  be  easily  depressed  by  re- 
verses, he  will  rarely  make  a  successful  sales- 
man. Whatever  method  the  sales  manager  has 
for  determining  whether  a  new  man  will  be 
successful  or  not,  he  simply  must  keep  "quitters" 
off  his  force  if  he  would  save  his  firm  a  heavy 
source  of  unnecessary  expense. 

Beyond  question  the  salesman's  chances  of 
success  depend  largely  upon  the  backing  he  re- 
ceives from  his  house. 

When  a  new  man  starts  out  on  the  road,  he 
is  Tery  apt  to  get  discouraged  after  going  for 
some  time  without  taking  orders;  and  should  he, 
while  in  this  state  of  mind,  receive  a  letter  from 
the  house  to  the  effect  that  he  will  be  fired  if  he 
does  not  quickly  get  better  results,  the  chances 
are  that  his  salesmanship  will  rapidly  deteriorate 
and  he  will  go  all  to  pieces. 

"We  simply  will  not  let  a  man  'fall  down,'  " 
observed  the  salesmanager  of  one  of  the  very 
biggest  specialty  houses  in  the  country,  saj's 
"Salesmanship."  "If  he  goes  out  for  orders  the 
first  few  days  or  weeks  and  comes  back  looking 
'blue'  because  he  has  not  been  so  successful  as 
he  expected,  we  cheer  him  up  by  asserting  that 
he  can  succeed,  and  urge  him  to  renewed  effort. 
That  explains  why  we  have  so  few  failures." 


LEEMING  DISCUSSES  FREIGHT  MATTERS. 


H.  T.  Leeming,  traffic  manager  for  the  Na- 
tional Phonograph  Co.,  returned  'Slay  21  from 
Chicago,  where  he  addressed  the  Transcontinen- 
tal Freight  Bureau  in  favor  of  the  old  rate  of 
52.50  a  hundred  to  north  Pacific  points  on  talk- 
ing machines  and  horns.  Mr.  Leeming  brings 
back  the  report  that  shippers  of  the  country  are 
organizing  to  oppose  the  proposed  general  ad- 
vance of  freight  rates,  and  will  undoubtedly  pre- 
sent a  solid  front  on  this  important  matter. 


MAY  TAX  "TALKERS"  IN  GERMANY. 


In  order  to  help  fill  the  coffers  of  the_  German 
Empire  it  has  been  suggested  by  one  high  in 
authority  that  a  talking  machine  tax  be  inaugu- 
rated in  an  endeavor  to  meet  the  deficiency  at 

least  in  part. 


Mr.  Z)ea/er;-Something  for  Nothing 

A  SEARCHLIGHT  IZ'n  FOLDING  HORN,  Value  $5 

Send  us  an  order  for  150  AU-Tones  connections  for  Cylinder  machines  at  S7.13  or  one  dozen  All-Tones 
for  Victor  at  $3.60  per  dozen  and  we  will  ship  you  a  Searchlight  Knock-Down  Folding  Horn  for  either 
Victor  or  Cylinder  machines.  The  only  condition  is,  cash  with  order,  S7.13  or  S3. 60.  This  offer  is  only  good 
for  one  month  and  the  number  of  horns  are  limited — first  come,  first  served  —  money  returned  if  too  late. 

Mr.  Dea/er:-" ALL-TONES"  Gets  the  Money 

Every  owner  of  a  machine  buys  All-Xones  for  the  Victor ;  the  most  wonderful  attachment  that  was  ever 
put  on  a  talking  machine.    Retails,  nickel-plated,  30c.;  Gold-plated, 
$1.00;  packed  eleven  nickel-plate  and  one  gold-plate  in  box.  Price 
to  you.  Mr.  Dealer.  $3.60  per  box;  send  US  the  price  and  we  will 
send  them,  prepaid,  by  mail  or  express. 


ii 


rau-iit  ri-iidiiig. 


Oliver's  All=Tones" 

NEWARK,  N.  J.,  U.  S.  A. 


r.V.TENT  PENDING. 
.Ml-Toncs    for   all    cylinder   iiineliines.  .\ 
combination    rubber  coonection  and  perfect 
modifier.     $4.76   per   hundred   by   mail,  en 
rccfift  of  fricf. 


THE  TALKING  MACfflNE  WORLD. 


15 


AN  ANTIDOTE  FOR  HARD  TIMES. 

A  Philadelphia  Jobber's  Views  on  the  Subject 
Which  Will  Prove  Beneficial  to  Dealers  Who 
Are  Suffering  from  the  Present  Depression  in 
Business. 

I  stopped  in  to  see  one  of  Philadelphia's  lead- 
ing jobbers  the  other  day  in  the  interest  of  The 
World,  and  found  him  in  earnest  conversation 
with  a  skeptical  customer.  The  question  under 
discussion  was,  "Hard  Times  and  How  to  Com- 
pete with  Them  to  the  Best  Advantage."  My 
friend,  the  jobber,  was  just  warming  up  to  the 
subject  as  I  entered  his  sanctum. 

"Hello,  Middleton;  you're  just  in  time!  Sit 
down  and  keep  quiet,  and  you  will  hear  some- 
thing to  your  advantage,"  was  his  cordial  greet- 
ing which  he  followed  with  a  cigar  and  an  in- 
troduction to  his  customer — a  Lancaster  avenue 
retailer. 

"Yes,  I'll  admit  times  are  hard.  I  guess 
nobody  has  nerve  enough  to  deny  that,"  he  con- 
tinued, turning  again  to  his  subject  which  my 
appearance  had  interrupted,  "but  the  thing  for 
the  'talker'  man  to  do  is  to  devise  some  means 
of  conducting  his  business  that  will  keep  it  going 
moderately  and  safely  until  the  financial  strin- 
gency is  over  and  things  jump  back  to  normal 
again." 

"Of  course,  we  all  know  that,"  broke  in  the 
retailer,  sarcastically,  "but  how  is  it  to  be  done?" 
"My  dear  boy,  that's  just  what  I'm  going  to 


AN  IDEAL  'JOY  FOI;  CHIIDEEN. 


tell  you  if  you  will  be  patient  enough  to  listen. 
Smoke  another  cigar  and  hear  me  out.  If  I  don't 
convince  you  I'll  treat." 

The  retailer  smiled  grimly  and  replied:  "I'm 
from  Missouri." 

The  jobber  nodded  and  plunged  directly  into 
the  heart  of  the  question  at  issue  somewhat  as 
follows: 

"When  times  are  dull  it  is  essential  that  every 
customer  that  comes  into  your  store  should  be 
induced  to  make  a  purchase,  no  matter  how 
small.  You  need  his  money  more  now  than  you 
will  when  prosperity  returns,  so  you  must  adopt 
some  method  of  getting  it. 

"I  believe  one  of  the  easiest  ways  to  capture 
trade  at  the  present  time  is  by  having  on  sale, 
in  addition  to  your  standard  lines  of  talking  ma- 
chines and  supplies,  some  attractive  novelties, 
such  as  post  cards,  cheap  'talkers,'  razors,  elec- 
trical sundries,  etc.  As  set  forth  in  The  World 
last  month,  post  cards  are  a  winning  proposition, 
and  you  would  be  surprised,  gentlemen,  if  I  were 
to  tell  you  of  the  number  of  souvenir  postals  talk- 
ing machine  dealers  are  selling  this  summer. 
When  a  customer  calls  to  look  over  your  stock 
of  cards  you  should  always  make  it  a  point  to 
play  some  attractive  record  for  his  benefit.  He 
will  be  interested,  and  if  the  selection  catches  his 
fancy  and  he  has  a  machine  at  home  or  knows 
a  friend  who  owns  one  it  will  mean  a  sale.  You 
should  have  your  window  dressed  with  a  catchy 
assortment  of  cards,  too,  as  that  will  draw  peo- 
ple to  you  who  would  not  come  simply  for  talk- 
ing machines  or  records. 

"Now,  regarding  the  cheap  'talker.'  That  is  a 
line  which  is  especially  adapted  to  the  present 
condition  of  affairs  and  should  be  pushed  vigor- 
ously. There  are  a  great  many  people  in  this 
city  to-day  who  cannot  afford  to  buy  the  ma- 
chine they  would  like  to  own,  or,  perhaps,  had 
even  intended  to  purchase  before  the  depression 
in  business  came,  who  do  not  care  to  burden 
themselves  with  an  instalment  proposition  for 
fear  of  not  being  able  to  meet  the  necessary  finan- 
cial obligations  in  connection  with  the  same,  but 
if  acquainted  with  the  fact  that  they  can  buy  a 
real  'talker'  for  $10,  $5,  or  even  $2,  would  be  will- 
ing to  part  with  that  amount  for  the  sake  of  the 


keen  enjoyment  to  be  received  in  return.  The 
cheap  'talker,'  in  conjunction  with  indestructible 
records,  makes  an  ideal  toy  for  children,  as  it 
entertains  them  with  the  very  things  they  like 
best — bands,  songs  and  funny  stories,  with  an 
occasional  nursery  rhyme  by  way  of  variety,  and 
if  you  explain  this  in  a  carefully  prepared  ad- 
vertisement, emphasizing  the  fact  that  the  dan- 
ger of  breaking  records  is  now  eliminated  by  the 
new  process  used  in  construction,  you  will  add  to 
your  business  very  materially." 

"You  have  'made  good,'  all  right,  and  the 
drinks  are  on  me!"  exclaimed  the  retailer,  en- 
thusiastically, as  the  jobber  finished,  "come  on 
boys."  Howard  Taylor  Middletox. 


THE  WILLIAM  J^BRYAN  RECORDS. 

Their  Announcement  Causes  a  Sensational 
Stir — Heavy  Advance  Orders  Indicate  That 
They  Will  Greatly  Relieve  Trade  Dulness. 

The  National  Phonograph  Co.  succeeded  in 
making  the  biggest  kind  of  a  ten-strike  when 
they  secured  the  ten  Edison  records  by  William 
Jennings  Bryan.  Their  enterprise  has  received 
nothing  but  words  of  praise,  and  has  been  wide- 
ly commented  on  as  one  of  the  cleverest  business 
strokes  in  the  annals  of  the  phonograph  trade. 

The  keynote  of  the  advertising  matter  which 
is  going  out  on  the  Bryan  records  is  that  they 
are  just  the  needed  tonic  for  business.  Evi- 
dently the  Edison  jobbers  are  heartily  in  sympa- 
thy with  this  view  if  their  advance  orders  are  to 
be  taken  as  a  criterion.  We  understand  that  job- 
ters'  advance  orders  are  50  per  cent,  ahead  of 
advance  orders  on  any  set  of  Edison  records  put 
cut  in  the  past. 

When  this  information  was  obtained  on  May 
29  only  about  half  the  jobbers  had  been  heard 
from,  but  these  had  taken  over  about  75  per 
cent,  of  the  entire  first  lot.  This  is  considered 
quite  a  remarkable  showing  as  no  advance  sam- 
ples were  sent  out  and  jobbers'  orders  were  based 
entirely  on  the  great  prominence  and  popularity 
of  Bryan  and  the  assurance  by  the  National 
Phonograph  Co.  that  the  records  are  first  class 
mechanically. 

A  number  of  jobbers  have  written  congratu- 
latory letters  to  the  sales  department,  the  fol- 
lowing from  a  prominent  western  distributer 
1  effecting  the  general  tone:  "We  beg  to  inclose 
our  order  for  our  distinguished  citizen's  records. 
We  are  glad  to  hear  that  you  are  getting  these 
out  and  certainly  believe  they  will  be  a  tonic  to 
the  present  trade  dulness.  We  believe  you  will 
find  that  reorders  will  be  far  larger  than  initial 
orders." 


Edison  dealers  should  make  the  most  of  the 
advertising  possibilities  of  the  Bryan  records. 
The  chief  advantage  of  telling  the  public  that 
the  Bryan  records  are  out  and  can  be  heard  in 
the  dealer's  store  will  turn  out  to  be  that  many 
who  have  held  off  so  far  will  be  influenced  to  in- 
vest in  phonographs  at  once.  That  record  sales 
will  be  greatly  stimulated  by  advertising  goes 
without  saying. 

Really  it  looks  like  a  golden  opportunity  to 
stir  things  up.  As  many  jobbers  requested  that 
part  of  their  shipments  be  forwarded  by  express, 
the  National  Phonograph  Co.,  with  characteristic 
fairness,  issued  a  bulletin  to  their  jobbers  ex- 
plaining the  situation  and  giving  all  a  chance  to 
get  all  or  a  part  of  their  orders  by  express. 

Jobbers'  shipments  of  the  Bryan  records  began 
June  5  to  more  remote  points  and  all  of  the  first 
orders  have  been  cleared  up  with  the  usual  speed. 


ABSORB  TAYLOR  BROS.  BUSINESS. 

Southwestern  Talking  Machine  Co.  Incorpor- 
ated With  Capital  of  $25,000  and  Will  Con- 
duct the  Business  of  Taylor  Bros. 

(Special  to  The  Talking  Machine  World.) 

Houston,  Tex.,  April  1,  1908. 

The  Southwestern  Talking  Machine  Co.  have 
absorbed  the  firm  of  Taylor  Bros.,  formerly  deal- 
ers in  talking  machines,  records  and  supplies  in 
this  city,  and  have  incorporated  under  the  laws 
of  the  State  of  Texas  for  $25,000  and  will  hence- 
forward be  jobbers  and  distributers  of  the  Zono- 
phone,  talking  machines,  records  and  supplies,  as 
well  as  conducting  the  retail  establishment  of 
Taylor  Bros.,  handling  a  full  line  of  talking  ma- 
chines, Zonophones,  Victor  and  Edison  machine 
supplies.  The  officers  of  this  company  are  as 
follows:  President,  E.  E.  Taylor;  vice-president, 
F.  C.  Taylor;  secretary-treasurer,  M.  A.  Gimble. 

F.  C.  Taylor  will  assume  the  duties  of  gen- 
eral manager  and  M.  A.  Gimble,  sales  manager. 
The  offices  of  this  company  for  the  present  are 
at  1007  Capitol  avenue. 


ASSOCIATIONS  IN  GERMANY. 

The  wholesale  talking  machine  dealers  of  Ger- 
many have  formed  an  association  of  their  own 
along  the  lines  of  those  organizations  of  manu- 
facturers and  retailers.  This  makes  three  dis- 
tinct associations  in  the  trade  in  that  country, 
and  as  our  esteemed  contemporary,  "Die  Sprech- 
maschine,"  aptly  states,  it  would  be  well  for  the 
members  of  the  German  talking  machine  trade 
to  form  an  association  of  associations,  with  a 
view  to  duly  acknowledge  the  world  renowned 
German  association  mania. 


NOTICE 


TO  MICHIGAN  DEALERS: 

We  control  the  sale  in  Michigan  of  the  popular  "Indestructible 
Records. ' ' 

Here  is  a  Record  you  can  kick  from  "  Dan  to  Beersheba " 
without  injury.  Naturally  it  is  a  quick  seller.  Strong  in  tone- 
very  musical. 

We  have  a  large  line,  embracing  all  the  selections  put  out, 
and  can  fill  all  orders  "Johnny-on-the-spot."  If  you  haven't  the 
'''Indestructible  Records"  in  stock,  you  ought  to  have  them  sure. 

We  are  having  a  nice  demand  on  Record  Cabinets.  Have 
you  had  our  latest  quotations?  If  not,  the  fault  is  yours,  not  ours. 
Let  us  hear  from  you. 

AMERICAN  PHONOGRAPH  CO. 

EDISON  JOBBERS  FOR  MICHIGAN 

106  WOODWARD  AVE.,        DETROIT,  MICH. 


16 


THE  TALKING  MACHINE  WORLD. 


Do  You  Desire  to  Improve  Your 


Summer  Trade? 


Quite  naturally  you  will  replylin  the  affirmative 
Then  the  matter  is  up  to  us  to  show  you  how 

/IT  If  you  have  something  novel  in  your  show  window — something 
^  I  out  of  the  ordinary — does  it  not  reasonably  follow  that  business  will 
come  your  way?  The  American  people  are  never  tired  of  manifest- 
ing interest  in  novel  products  and  THE  REGINAPHONE  has  won 
thousands  of  admirers  all  over  the  country  because  it  is  a  novel  creation. 
It  is  a  "Two-in-one"  proposition.  In  other  words  it  is  a  music  box 
and  talking  machine .  combined  in  a  single  instrument.  If  you  wish  a 
music  box,  or  better  the  Queen  of  music  boxes,  the  Regina,  you  have 
it.  If  you  wish  a  first-class  talking  machine  you  can  have  it  in  the 
same  breath,  with  the  best  motor  mechanism  ever  made.  In  other 
words  we  offer  you  two  complete  instruments  at  but  a  trifle  above  the 
cost  of  one.  The  price  will  not  simply  limit  your  trade  to  people  of 
great  means.  THE  REGINAPHONE  is  a  good  seller.  It  is  a 
money  maker.    It  is  a  business  getter. 

/TT  Now,  if  you  are  going  to  attend  the  Talking  Machine  Convention 
^  I  at  Atlantic  City  next  month  try  and  make  it  a  point  to  call  at  the 
Regina  home  and  you  can  meet  the  various  members  of  the  Regina 
family.    They  are  an  interesting  lot  and  every  one  is  a  selling  force. 

Don'  t  wait  for  the  Convention  time,  but  write  now.  We  will  be 
very  glad  to  take  up  the  matter  of  representation  with  you. 


Manufacturers  of   Regina   Music   Boxes,  Reginaphones,  Reginapianos,  Regina  Chime  Clocks,  Sublima 
Pianos,  Automatic  Talkinfj  Machines  and  Coin  Operated  Instruments,  Distributors 
of  Victor  Talking  Machines  and  Edison  Phonographs  and  Records 

Main  Office  and  Factory,  RAHWAY,  N.  J. 

Broadway  and  17th  Street,  New  York  259  Wabash  Avenue,  Chicago 


0 


THE  TALKING  MACfflNE  WORLD. 


FROM  THE  RETAILER'S  STANDPOINT. 


Theo.  Arison  Writes  a  Reply  to  Mr.  Blackman's 
Interesting  Letter — Says  tlie  Retailer  Is  Suf- 
fering from  Price  Cutting  and  That  TFiis  Evil 
Is  Hurting  the  Business. 


52  West  116th  Street,  N.  Y.,  May  31,  1908. 
Editor  Talking  Machine  World. 

Dear  Sir: — I  have  read  with  great  interest  Mr. 
Blackman's  article,  "Effects  of  Trade  Depres- 
sion," in  your  last  issue.  I  was  glad  to  learn 
that  the  talking  machine  industry  is  not  as  bad 
as  some  people  "who  condemn  this  industry  at 
present"  pretend  it  to  be.  In  fact,  according  to 
that  article,  we  are  in  clover.  And  it  is  all 
owing  to  "protection."  Owing  to  the  "restricted 
prices"  we  still  make  good  profits.  And  where 
would  we  be  if  we  were  not  surrounded  by  that 
"cloak  of  protection!" 

Well,  I  am  no  sport,  but  I  am  willing  to  wager 
Mr.  Blackman  a  box  of  Havanas  that  I  will 
take  him  down  to  some  sections  of  New  York 
City  where  his  much  lauded  "restricted  price" 
is  practically  unknown;  where  talking  machines 
and  records  are  sold  at  from  20  to  33  per  cent, 
below  list  price;  where  those  who  pay  full  price 
are  classed  as  "guys"  or  "farmers,"  and  where 
there  is  not  a  single  exception  to  this  rule. 

Were  Mr.  Blackman  a  retailer  he  would  know 
that  his  supposition  as  to  what  would  have  be- 
come of  the  talking  machine  industry  if  it  were 
cut  loose  from  the  price-restriction  has  largely 
taken  place.  He  would  know  in  what  a  sorry 
plight  a  dealer  finds  himself  when  he  has  to  rely 
upon  "guys"  and  "farmers"  to  buy  from  him. 
Why  hide  the  facts  that  are  staring  everybody 
in  the  face?    It  does  nobody  any  good. 

The  retail  dealer  is  suffering  not  so  much  from 
the  business  depression  as  from  the  price  cutting. 
It  is  this  evil  that  is  eating  its  way  Into  the  very 
life  of  our  business  and  paralyzes  it.  This  is 
the  enemy  that  has  to  be  attacked  and  conquered, 
and  the  World  would  do  well  to  open  its  col- 
umns for  a  discussion  of  same.  The  putting  of 
the  dishonest  dealer  under  cash  bond  amounts 
to  nothing,  as  experience  has  taught  everyone 
who  is  interested  in  the  subject.  A  strong 
pamphlet  would  do  some  good;  personal  per- 
suasion more  so.  After  all,  there  are  not  many 
professional  price-cutters — ^their  neighbors  are 
simply  compelled  to  either  do  likewise  or  go  to 
the  wall.  These  professionals  have  to  be  weeded 
out  relentlessly,  and  everything  should  be  done 
to  keep  the  others  away  from  that  self-destroy- 
ing practice. 

The  "cloak  of  protection"  is  full  of  holes  and 
is  hardly  serviceable.  We  need  a  new  one 
badly.  Theo.  Arison. 


MULTIPHONE  STOCKHOLDERS 

Organize  a  Protective  Organization  in  an  Ef- 
fort to  Save  Company's  Assets. 


The  stockholders  of  the  Multiphone  Operating 
Co.  and  Western  Multiphone  Co.,  organized  by 
E.  J.  Selley  and  his  associates  to  operate  the 
phonographs  manufactured  by  the  Multiphone 
Co.,  have  formed  a  protective  organization  to 
prevent  those  companies  from  going  under  as 
the  result  of  the  receivership  proceedings  against 
the  Multiphone  Co.  Nearly  300  of  the  stockhold- 
ers from  all  over  the  country  met  last  week  at 
the  office  of  House,  Grossman  &  Vorhaus,  counsel 
for  the  protective  organization,  and  appointed  a 
committee  of  nine  to  reorganize  the  two  com- 
panies. More  than  100  of  the  stockholders  pres- 
ent were  women,  some  of  whom  had  invested 
between  $3,000  and  $4,000  in  the  companies  on 
the  strength  of  the  1  per  cent,  dividends  that 
were  paid  for  eighteen  months. 

Abner  S.  Werblin,  of  the  law  firm,  who  got 
the  stockholders  together,  assured  them  that  the 
plans  for  the  reorganization  of  the  companies 
included  the  elimination  of  Wilbur  C.  Brown, 
president,  and  William  H.  Pritchard,  secretary 
and  treasurer  of  the  operating  and  Western 
Multiphone  companies.  Pritchard  was  the  presi- 
dent and  Brown  the  treasurer  of  the  Multiphone 


Co.  when  it  went  into  the  hands  of  a  receiver. 
Pritchard  was  Selley's  associate  in  the  organiza- 
tion of  the  three  companies,  but  when  he  learned 
of  Selley's  history  he  insisted  that  Selley  leave 
the  company,  which  he  did.  When  Selley  left  be 
took  2,500  shares  of  Multiphone  Operating  stock 
and  notes  against  the  company  for  $22,000. 

Mr.  Werblin  announced  that  Selley  had  con- 
sented to  give  up  both  the  stock  and  the  notes, 
and  said  that  both  had  been  destroyed.  Both 
Pritchard  and  Brown  attended  the  stockholders' 
meeting  and  signified  their  willingness  to  an- 
swer questions  from  the  stockholders,  but  no 
questions  were  put  to  them. 

Peter  Zucker,  counsel  for  Jesse  Watson,  re- 
ceiver of  the  Multiphone  Co.,  told  the  stockhold- 
ers that  the  receiver  would  not  dispose  of  the 
assets  of  the  company,  which  include  a  well- 
equipped  plant  in  Vandam  street  for  the  manu- 
facture of  Multiphones,  if  he  could  be  assured  that 
the  reorganization  plan  would  be  successful.  He 
said  that  if  It  became  necessary  for  the  factory 
and  machinery  to  be  sold  to  pay  the  creditors 
of  the  company,  the  operating  company  and  the 
Western  Multiphone  Co.  could  buy  no  new  ma- 
chines. He  said  that  the  receiver  had  not  turned 
the  company's  books  over  to  an  accountant  be- 
cause he  didn't  want  to  put  additional  costs  on 
the  stockholders.  Mr.  Zucker  said  he  believed 
that  if  the  operating  companies  were  put  in  the 
hands  of  an  efficient  management  and  dividends 
delayed  until  the  earnings  justify  them,  the  com- 
panies would  be  able  to  get  on  their  feet  again. 

It  is  said  that  more  than  $1,000,000  had  been 
put  into  stock  of  the  two  companies  by  thousands 
of  investors.  The  Western  Multiphone  stock  went 
for  $2.50  a  share  and  the  Multiphone  Operating 
stock  sold  all  the  way  from  $2.50  to  $10. 


SATISFACTION  AND  PROGRESS. 

Some  Philosophising  Which  Shows  How  Suc- 
cess Is  Won — Some  Value  in  the  "Kicker" 
After  All — Doesn't  Pay  to  Hold  a  Poor 
Opinion  of  Oneself  or  One's  Capabilities — 
Self-Reliance  Worth  Cultivating. 

The  fact  that  the  human  race  is  always  (Ms- 
satisfied  has  been  Its  salvation,  and  the  same 
thing  applies  to  that  part  of  the  race  engaged  in 
the  talking  machine  business.  Everlasting  im- 
provement is  what  we  are  after,  and  no  sooner 
has  one  goal  been  reached  than  a  longer  vision 
and  a  wiser  head  spies  out  another  to  be  won. 
Thus  the  wide-awake  inventor,  manufacturer, 
jobber  or  retailer  is  never  satisfied  with  things 
as  they  are — improvement  is  the  cry  all  the 
time. 


IT 


Men  are  limitless  in  their  powers.  It  is  the 
fear  of  failure  or  self-distrust  that  blights  their 
destiny,  and  next  to  ignorance  this  fear  is  man's 
worst  enemy. 

The  illustrious  of  history  would  have  died 
unknown  had  they  believed  that  their  powers 
were  limited  to  the  achievements  of  a  mediocre 
life.  They  may  not  have  believed  at  the  begin- 
ning what  the  end  would  be,  but  step  by  step, 
fortified  by  self-reliance,  they  moved  forward 
and  always  found  within  themselves  the  neces- 
sary powers. 

It  is  the  feeling  of  capability  to  surmount  all 
obstacles  that  puts  men  in  high  places,  and  a 
lack  of  it  keeps  them  down.  What,  we  need  is 
more  of  that  courage  which  will  declare  with 
Napoleon,  "There  shall  be  no  Alps,"  because  our 
boundless  powers  will  level  them. 

A  recent  writer,  eulogizing  self-reliance,  de- 
clares "It  is  a  quality  in  a  man's  character 
which  calls  forth  the  admiration  of  his  fellows. 
It  is  no  pompousness,  no  conceit,  no  supercilious 
or  patronizing  air  toward  the  rest  of  humanity; 
it  is  a  healthy,  manly  consciousness  of  power 
directed  toward  a  definite  and  noble  end,  which 
inspires  others  with  respect  and  enables  the 
possessor  to  accomplish  great  and  difficult  ends." 

Without  it  a  man  in  these  days  might  as  well 
have  a  millstone  tied  about  his  neck  and  be  cast 
into  the  sea — so  far,  at  least,  as  business  success 
is  concerned. 


ELYEA-AUSTELL  CO.  INCORPOEATED. 

The  Elyea-Austell  Co.,  Atlanta,  Ga.,,  have  been 
incorporated  with  a  capital  stock  of  $60,000  for 
the  purpose  of  engaging  in  the  sale  of  sporting 
goods,  talking  machines  and  bicycles.  The  di- 
rectors are:  C.  L.  Elyea,  Alfred  Austell  and 
W.  C.  Warren.  It  is  the  Intention  of  the  com- 
pany tO'  increase  their  capital  to  $100,000  as  soon 
as  the  business  warrants  it.  . 


PROFITS  FOR  PIANO  DEALERS. 

To  show  piano  dealers  what  they  can  accom- 
plish with  the  Edison  phonograph  as  a  side  line 
the  National  Phonograph  Co.  refer  to  a  long  list 
of  piano  and  music  firms  that  are  finding  the 
Edison  goods  highly  profitable.  They  quote  one 
western  piano  firm  as  saying  that  during  the  past 
year  their  Edison  phonograph  and  record  sales 
doubled  their  piano  business.  Another  produces 
figures  to  show  that  he  sells  ten  phonographs  to 
one  piano,  and  while  the  net  amounts  of  busi- 
ness are  equal  the  phonograph  sales  net  a  much 
larger  Income  by  the  month,  to  say  nothing  of 
record  sales. 


Thorn  Needles 

Are  pointed  perfections  for  disc  machines.  Once  tried  always  used.  THoy  ane  mak- 
ing a  record  because  they  make  records  last.  To  dealers  $2.00 
Pe*!  **g"safM#,  Retail  20  cents  per  package  of  SO,  THORN  NEEDLE 

HOLDERS  solve  the  situation.     They  sell  faster  than  Metropolitan  Opera  Tickets  at  50  cents 

Price  to  Dealers  15  cents  eachm    Retail  25  cents  eaclt 


JL 


Send  for  sample.    "You  have  tried  the  rest  now  try  the  best." 

To  Dealers  30  cents  per  can.      Retail  50  cents  per  can 


eJENKIIVS'   FOLDING  RECORD 

(For  Cylinder  Records)-       '-■  ■  <>„,:j 


BOX 


■No  Tying.     Satisfaction   Spells  Success. 


Saves  time.     Pleases  Customers.      No  Wrapping 
No  dealer  can  afford  to  be  without  it. 

Uo.   3  For  Holding  3  Edison  Records,  $1.1 0  Per  Hundred 
Mo.    B  For  Holding   S  Edison  Records,    1.SO  Per  Hundred 
No.  IS  For  Holding  12  Edison  Records,  2.2 S  Per  Hundred 
One  Hundred  of  Each  SIxe  Costs  You  Only  $4.75 

Order  Sample  Lot.   Shipped  Knocked  Down 


J.  W.  JENKINS'  SONS  MUSIC  CO. 

LARGEST  TALKING   MACHINE  DISTRIBUTORS   WEST   OF   THE  MISSISSIPPI 


KANSA.S   CITY,  MO. 


18 


THE  TALKING  MACHIKE  WORLD. 


]y/[J^^  JOBBERl     Have  you  investigated  the  merits  of  our  Needles?    Don't  you  know  that 

  Needles  is  one  of  the  most  important  features  of  the  Talking  Machine 

business?  Don't  delay;  get  our  samples  and  prices  at  once.  Don't  wait  until  the  last  moment. 
GET  IN  LINE. 


UiA'^tS  BOX  CONTAINS 


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TALKING    MACHINE    SUPPLY  COMPANY 


400  Fifth  Avenge,  New  York 


THE  TALKING  MACHINE  WORLD. 


19 


NEWS  FROM  SAINTLY  CITY. 

Business  Improves — St.  Louis  Tall<ing  Maciilne 
Co.'s  Concerts  Attract — O.  O.  Dice  Joins 
Tlieir  Forces — Dictaplione  Co.  Open  Offices — 
Owen  With  Houck  Co. — Koerber-Brenner 
Co.'s  Good  Report — Tine  Situation  Analyzed. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  June  9,  1908. 
Trade  for  the  montli  of  May  and  early  Juue 
has  been  generally  more  satisfactory  than  it  was 
for  April.  There  has  been  a  good  sale  of  rec- 
ords, and  there  Is  a  more  satisfied  feeling  among 
the  dealers. 

Manager  O.  A.  Gressing,  of  the  St.  Louis  Talk- 
ing Machine  Co.,  recently  made  a  ten  days'  trip 
up  the  river  to  Davenport,  la.,  and  also  visiting 
Milwaukee  and  Chicago.  He  found  the  dealers 
quite  active,  and  reports  an  improvement  in 
trade  conditions. 

The  St.  Louis  Talking  Machine  Co.  have  just 
concluded  alterations  on  their  stock  floor  that 
will  greatly  facilitate  their  filling  of  orders  and 
making  their  distributing  quarters  one  of  the 
most  complete  in  the  country. 

L.  A.  Cummins,  traveler  for  this  concern,  has 
just  returned  from  a  trip  through  southeast  Mis- 
souri, and  reports  business  rather  quiet  owing  to 
the  heavy  rains  in  that  locality,  which  are  re- 
ported to  have  been  the  most  damaging  on  record 
in  those  parts. 

The  St.  Louis  Talking  Machine  Co..  recently 
started  an  innovation  at  their  retail  store  by  giv- 
ing a  concert  each  day  from  12  to  2  to  the  busi- 
ness men.  It  has  proven  a  decided  success,  and 
each  day  there  is  a  large  attendance.  It  has  a 
good  effect  on  sales,  and  the  concerts  will  be  con- 
tinued indefinitely. 

O.  O,  Dice,  a  former  piano  ambassador,  thor- 
oughly conversant  and  familiar  with  the  talking 
machine  business,  has  accepted  a  position  as  trav- 
eling representative  for  the  St.  Louis  Talking 
Machine  Co.  Mr.  Dice  is  strong  personally  and 
popular  with  the  trade,  and  will  undoubtedly 
prove  a  very  valuable  addition  to  this  company's 
staff. 

A.  L.  Owen,  well  and  favorably  known,  who 
has  been  connected  with  the  St.  Louis  Talking 
Machine  Co.  for  some  time,  has  become  manager 
of  the  wholesale  and  retail  talking  machine  de- 
partment of  the  0.  K.  Houck  Piano  Co.  at  Mem- 
phis, Tenn. 

Manager  E.  B.  Walthall,  of  the  Columbia  Phono- 
graph Co.,  reports  that  their  business  for  May 
was  better  than  that  of  April,  and  that  condi- 
tions are  improving.  He  states  that  there  is 
more  of  a  live  interest  illustrated  among  pros- 
pective buyers  than  there  has  been,  and  this  is 
all  good  for  the  trade. 

The  Dictophone  Co.,  who  now  have  control  of 
the  commercial  part  of  the  Columbia  Phono- 
graph Co.  as  selling  agents,  have  opened  an  of- 
fice here  in  the  same  store  with  the  Columbia 
Phonograph  Co.,  with  Geo.  Murray,  late  of  New 
York  but  formerly  manager  of  the  commercial 
department  of  the  Columbia  Phonograph  Co., 
Seattle,  Wash.,  as  manager. 

S.  C.  Woodward,  formerly  with  the  Columbia 
Phonograph  Co.,  has  again  accepted  a  position  as 
city  salesman  with  the  same  company. 

W.  C.  Fuhri,  western  district  manager  of  the 
Columbia  Phonograph  Co.,  spent  one  day  here 
recently  on  his  way  home  from  Little  Rock,  Ark., 
where  he  had  been  to  attend  the  banquet  given 
by  the  Hollenberg  Music  Co.,  of  Little  Rock, 
Ark.,  state  agents  for  the  Columbia  Phonograph 
Co.,  to  the  Columbia  dealers  of  the  state  at  the 
Hotel  Marion,  Thursday  night.  May  22. 

Mr.  Whitcomb,  president  of  the  Dictaphone  Co., 
of  Pittsburg,  spent  a  day  here  recently,  looking 
after  the  interests  of  his  concern. 

The  Thiebes-Stierlin  Music  Co.  report  having 
had  a  good  month's  business  in  their  talking  ma- 
chine department.  Manager  S.  R.  Brewer,  of  this 
department,  was  called  home  recently  to  Terre 
Haute,  Ind.,  on  account  of  the  sickness  of  his 
mother.    At  this  writing  he  is  still  there. 

D.  K.  Myers,  the  well-known  Zon-o-phone  job- 
ber, reports  a  good  improvement  in  his  trade 
and  that  his  record  business  is  especially  good. 


The  Koerber-Brenner  Music  Co.  report  that 
their  talking  machine  trade  has  been  good,  con- 
sidering the  season  of  the  year. 

The  Conroy  Piano  Co.  report  that  trade  in 
their  talking  machine  department  has  been  fair, 
with  an  improving  tendency.  J.  J.  Clegg,  now 
representing  this  concern,  is  on  a  three  weeks' 
trip  through  the  West. 

A.  Haas,  formerly  with  the  Koerber-Brenner 
Music  Co.,  is  now  with  the  Silverstone  Talking 
Machine  Co.,  and  is  on  a  trip  through  Illinois. 


INTERNATIONAL  COPYRIGHT 

Discussed  at  Publishers'  Congress  Which  Met 
in  Madrid,  Spain — Matters  of  Interest  Up  for 
Consideration — Chat  With  Mr.  Putnam. 


A  cable  from  Madrid,  Spain,  of  May  30,  says; 
The  Publishers'  Congress  adopted  a  resolution 
to-day  expressing  the  wish  that  the  October  con- 
vention at  Berlin,  Germany,  which  is  to  revise 
the  Berne  convention,  should  consider  the  aboli- 
tion of  all  formalities  for  the  guarantee  of  musi- 
cal copyright,  and  consider  other  desiderata  for 
the  protection  of  composers.  The  delegates 
agreed  to  urge  their  respective  governments  to 
take  similar  action. 

A  proposal  was  made  to  appoint  an  interna- 
tional commission  to  devise  means  to  prevent 
music  piracy  in  Canada  and  South  America.  A 
letter  was  read  from  G.  N.  Putnam,  of  G.  P. 
Putnam  &  Sons,  book  publishers  of  New  York, 
who  was  prevented  from  attending  the  congress, 
in  which  he  recounted  his  efforts  to  insure  the 
protection  of  authors  in  the  United  States  and 
announcing  the  introduction  in  the  American 
Congress  of  five  bills  dealing  with  copyright. 

When  Mr.  Putnam  was  called  upon  by  The 
World,  he  said:  "I  have  been  a  delegate  to 
these  conventions  since  they  have  met,  with  the 
exception  of  the  present  one.  The  first  was  held 
in  Paris,  then  Brussels,  followed  by  that  In  Milan, 
Italy,  and  the  present  one  in  Madrid.  Unfortu- 
nately I  could  not  attend  the  latter.  I  made  a 
report,  however,  in  which  I  simply  recited  what 
had  taken  place  here  before  the  Patents  Com- 
mittees of  the  Senate  and  House,  and  so  far  as 
the  musical  sections  were  concerned  inclosed 
copies  of  them.  Out  of  one  hundred  odd  sections 
but  eight  have  been  in  dispute.  We  would  have 
secured  the  passage  of  a  bill  if  the  opposition 
had  not  been  so  bitter  among  the  music  com- 
posers and  publishers  and  the  mechanical  instru- 
ment manufacturers.  The  composers  have  finally 
surrendered  their  so-called  exclusive  claims  as  a 
compromise  and  Congressman  Sulzer,  in  the  last 
measure  framed,  which,  by  the  way,  is  the  sixth 
bill,  has  incorporated  this  idea;  that  is  to  say, 
he  incorporates  the  plan  of  using  royalty  stamps 
that  are  to  be  supplied  by  the  writers  or  copy- 
right owners  of  musical  compositions.  This  is 
the  final,  and  I  believe  a  very  satisfactory  ar- 
rangement, and  during  the  recess  or  before  the 
next  meeting  in  Congress  the  six  proposed  bills 
will  be  welded  into  a  harmonious  whole  and  be 
enacted.  The  music  recommendations  at  the 
Madrid  convention  will  be  framed  by  Tito 
Ricordi,  the  famous  publisher  of  Milan;  and  I 
may  add  this  portion  of  their  work  is  in  very 
capable  hands,  as  he  is  a  very  able  man,  thor- 
oughly conversant  with  the  subject  and  of  the 
situation  the  world  over." 


ALLEGROPHONE  CO.  INCORPORATED. 


The  National  Allegrophone  Co.,  Boston,  Mass., 
have  incorporated  wth  a  capital  stock  of  $25,000 
to  engage  in  the  manufacture  of  talking  ma- 
chines. Directors:  A.  Neyhart  and  J.  R.  Ma- 
comber. 


The  talking  machine  men  who  have  achieved 
success  are  the  men  who  have  worked,  read  and 
thought  more  than  was  absolutely  necessary — 
who  have  not  been  content  with  knowledge  suffi- 
cient for  the  present  need,  but  who  have  sought 
additional  knowledge  and  stored  it  away  for  the 
emergency  reserve.  It  is  the  superfluous  labor 
that  equips  a  man  for  everything  that  counts 
most  in  life, 


(TTYOUR  SATIS- 
^1  FACTION  comes 
FIRST— or  OURS 
NOT  AT  ALL. 

We  are  not  satis- 
fied  unless  we  give 
our  patrons  better  serv- 
ice; goods  in  absolute 
factory  condition; 
and  WHAT  they 
W  A  NT  WHEN 
they  WANT  it. 

|T[  We  are  proving  the 
unusual  merits  of 
our  PERFECT  SER- 
VICE to  hundreds  of 
new  dealers. 

(jr  COM PARISON 

is  the  strongest  ar- 
gument in  our  favor. 

/}[  Don't  'wonder  if 
it's  so."  Convince 
yourself  by  sending  us 
your  order. 

With  pleasure  at 
your  service. 


St.  Louis  Talking  Machine  Co. 

MILI,S  BUILDING 

7th  &  St.  Charles  Streets 
ST.  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


20 


THE  TALKING  MACHINE  WORLD. 


JACK  LONDON'S  GREAT  CRUISE  WITH  THE  VICTOR 

The  Great  Novelist  in  His  Tour  Around  the  World  Makes  Himself  Popular  With  Semi-Civilized 
Tribes  Through  the  Medium  of  the  Victor  and  Thereby  Obtains  Valuable  Information  for 
the  Story  of  His  Travels. 


With  the  rapid  approach  of  the  vacation  sea. 
son  the  thoughts  of  most  men  turn  to  trips  to 
mountain  camps,  canoe  journeys  on  river  and 
lake,  or  yachting  excursions  far  from  the  tur- 
moil of  the  busy  cities,  where  nature  can  he 
enjoyed  in  as  near  her 
primeval  state  as  pos- 
sible. 

The  clear  days  are 
to  be  crowded  with 
the  pleasures  of  sum- 
mer— fishing,  tramp- 
ing or  other  outdoor 
sports — but  how  about 
the  nights  and  the 
days  when  inclement 
weather  makes  the 
shelter  of  the  roof  de- 
sirable? Reading  may 
occupy  the  Individ- 
ual's attention  for  a 
period,  while  cards 
may  entertain  a  party; 
but  both  grow  wearl 
some  and  uninterest 
ing  If  prolonged.  Then 
what  is  there  to  re- 
lieve the  monotony? 
It's  the  wise  man  who 
suggests  the  talking 
machine  for  just  such 
occasions. 

A  great  number  of 
vacationists  have  al- 
ready discovered  the 
value  of  the  "talker" 
as  a  companion,  and 
especially  in  the  wild 

country  one  may  hear  on  summer  evenings  its 
melody  reaching  over  mountain,  lake  and  river 
as  though  to  cheer  all  within  hearing  distance. 
Dealers  report  a  regular  trade  in  vacation  out- 
fits, often  running  into  hundreds  in  price. 

Explorers  from  the  Arctic  to  the  tropics  have 
long  ago  realized  the  cheering  influence  of  the 
talking  machine  as  a  companion  and  its  value  as 
a  means  of  Influencing  the  friendship  of  strange 
peoples  met  in  their  travels.  Those  under  the 
spell  of  the  "wanderlust"  have  also  adopted  it 
as  a  means  of  breaking  the  monotony  of  their 
hours  of  inactivity.    One  of  the  most  interest- 


ing stories  of  the  value  of  the  talker  in  making 
long  journeys  enjoyable  is  told  of  that  well- 
known  character.  Jack  London. 

Everybody  is  familiar  with  the  name  of  Jack 
London,  novelist  and  magazine  writer,  and  many 


and  keep  it  going  from  early  morn  to  late  at 
night — with  a  rest  now  and  then,  of  course.  You 
are  doing  great  things.  I  wish  we  could  hear 
Die  Meistersinger'  and  the  Sextette  from  'Lucia,' 
with  the  big  singers." 

Aside  from  the  pleasure  that  he  derives  from 
the  Victor,  Mr.  London  finds  it  useful  in  facili- 
tating his  Intercourse  with  the  natives  of  semi- 
civilized 'countries.  It  has  a  charm  that  they 
are  unable  to  resist,  and  although  they  seem 
awed  when  hearing  it  for  the  first  time,  this 


of  us  have  been  fascinated  by  his  book,  "The 
Call  of  the  Wild,"  and  other  tales  that  take  us 
right  to  the  heart  of  nature.  Jack  London  Is 
probably  the  most  realistic  writer  of  the  day. 
He  is  a  lover  of  everything  that  speaks  of  nature 
and  the  realities  of  life.  Consequently  there  may 
be  something  significant  in  the  fact  that  the 
famous  author-traveler  always  carries  the  Victor 
along  with  him  on  his  various  rambles  and  tours. 
Mr.  London  delights  in  penetrating  the  wilds 
and  getting  close  to  nature,  and  whether  in 
camp,  cabin  or  on  board  ship  he  and  the  Victor 
are  Inseparable  companions.  At  the  present  time 
ilr.  London,  accompanied  by  his  wife,  is  sailing 
around  the  world  in  the  "Snark,"  a  small 
schooner  remodeled  into  a  comfortable  cruising 
craft.  Conspicuous  In  the  equipment  of  the 
"Snark"  is  a  Victor.  That  the  Victor  has  proven 
Itself  an  indispensable  entertainer,  helping  to 
while  away  many  long  hours  of  the  cruise.  Is  evi- 
denced by  a  letter  from  Mrs.  London,  addressed 
to  the  Victor  company.  Mrs.  London  says: 
"The  Victor  is  a  joy.    We  simply  revel  In  It 


ANDREWS  TALKING  MACHINE 
— SUPPLY  HOUSE  — = 

Credits  itself  witli  being  the  (|uickest  and  most  prompt  ship- 
per of  all  orders  on  this  line — making  no  distinction  on  size 
of  order,  as  our  stock  is  large  and  complete. 

GENERAL  DISTRIBUTERS  FOR 

EDISON  and  VICTOR  MACHINES 

and  RECORDS 

"  COMPLETE  STOCK  OF 

RECORD  CABINETS,  HORNS  and  Accessories 

A  Trial  Order  Will  Convince 


SYRACUSE,  N.  V.  W.  D.  ANDREWS  BUFFAIO.  N.  Y. 


NATIVE  Ht'LA-HULA  D.IXCE  TO  VICIOK  MUSIC. 

feeling  soon  gives  way  to  interest  and  admira- 
tion. In  this  manner  Mr.  London  has  been  able 
to  make  friends  with  some  of  the  most  obscure 
aborigines  of  the  South  Sea  Islands,  and  as  a 
I'esult  is  giving  to  the  world  a  number  of  in- 
teresting accounts  of  peoples  whose  manners  and 
customs  have  never  before  been  accurately  de- 
scribed. 

The  natives  in  the  accompanying  illustrations 
are  Inhabitants  of  Talohae,  Nuka-hlva,  Marquesas 
Islands.  One  picture  shows  four  stalwart  natives 
squatting  on  the  ground  listening  to  the  Victor. 
In  the  other  they  are  shown  going  through  their 
native  hula-hula  dance  to  the  tune  of  a  popular 
1  wo-step. 

In  Mr.  London's  case  the  Victor  is  serving  a 
double  purpose — assisting  him  in  his  profession, 
and  at  the  same  time  providing  the  best  of  en- 
tertainment during  a  long  sea  voyage.  Of  course 
everybody  doesn't  go  to  the  ends  of  the  earth, 
like  Mr.  London,  but  there  are  thousands  of  peo- 
ple who  would  buy  a  Victor  in  a  minute  for 
yachting  cruises  and  other  trips  if  they  realized, 
like  IMr.  London,  what  a  splendid  entertainer  and 
companion  It  Is. 

NEW  CADILLAC  CATALOG. 


The  Cadillac  Cabinet  Co.'s  spring  catalog  of 
music  cabinet  ware  is  out.  It  shows  a  very  su- 
perior lint^  of  record  cabinets  for  disc  and  cylin- 
der records,  sheet  music,  automatic  player  roll 
cabinets  and  piano  benches.  Business  on  this 
branch  of  their  business  has  kept  up  nicely,  and 
the  present  catalog,  together  with  the  new  set 
of  jolilHMs'  piices  on  record  cabinets,  will  tend 
to  Increase  tlieir  business. 


BUSINESS  STEADILY  BETTEEING. 

Business  wiili  ilie  Victor  Distributing*  Export 
Co..  Now  York,  for  the  month  of  May  exceeded 
dial  1)1'  .\pril  by  a  very  handsome  percentage. 
The  .Juno  trade  lias  opened  up  fine  for  them. 


THE  TALKING  MACHINE  WORLD. 


21 


3EIE 


Talking  Machine 
Jobbers 


Hear  Ye!  Hear  Ye!  Hear  Ye! 


^  Prepare  now  for  Atlantic  City! 
Be  sure  and  join  the  throng. 

^  The  National  Association  of 
Talking  Machine  Jobbers  will  gather 
there  on  July  6th  and  7  th.  Special 
rates  have  been  obtained  and  the  members 
of  the  trade  should  take  advantage  of  this 
opportunity  to  visit  this  famous  resort. 

^  Matters  of  vital  importance  affecting  the 
trade  will  be  brought  up  at  the  Association 
meetings. 

^  If  you  are  a  talking  machine  jobber  you 
should  lend  your  support  to  this  organiza- 
tion, which  is  founded  for  the  good  of  the 
industry,  and  to  accomplish  betterments 
wherever  possible.  Join — you'll  not  re- 
gret it. 

^  Do  not  delay — be  with  the  jobbers  who 
will  journey  to  Atlantic  City  and  discuss 
broadly  the  talking  machine  situation  in  this 
country.  The  cause  is  a  good  one.  Do 
not  miss  this  convention.  Hotel  Chalfonte 
will  be  headquarters  of  the  talking  machine 
men,  and  special  rates  have  been  secured. 

^  Full  particulars  and  all  information  con- 
cerning the  convention  will  be  cheerfully 
furnished  by  addressing  Perry  B.  Whitsit, 
secretary  the  National  Association  Talking 
Machine  Jobbers,  213  South  High  Street, 
Columbus,  Ohio. 


22 


THE  TALKING  MACHINE  WORLD. 


MAGNIFYING  RECORD  VIBRATIONS 

An  Ingenious  Machine  Invented  by  Dr.  Scrip 
ture,  of  Wasliington,  Worthy  of  Study. 


If  you  ever  have  an  opportunity  to  examine 
closely  a  phonograph  record  under  a  powerful 
microscope  you  will  he  surprised  hy  the  great 
variations  there  are  in  the  depth,  width  and  con- 
tour of  the  continuous  spiral  channel  with  which 
the  face  of  the  re?ord  is  covered.    These  varia- 


tions, as  everybody  understands,  ai'e  simply  re- 
corded vibrations  of  different  sounds  to  which 
the  record  was  subjected  in  the  making. 

To  the  naked  eye  all  records  look  alilte.  Un- 
der the  microscope  it  is  almost  possible  for  an 
expert  to  "read"  them.  At  least  he  can  readily 
distinguish  between  a  brass  band  selection  and 
a  monologue. 

Prof.  E.  W.  Scripture,  of  Washington,  D.  C, 
recently  devised  an  ingenious  machine  for  repro- 
ducing and  magnifying  phonograph  record  vibra- 
tions, and  with  this  he  has  succeeded  in  obtain- 
ing many  excellent  and  interesting  results.  One 
of  these  is  reproduced  on  this  page  in  the  form 
of  a  record  of  a  part  of  a  speech  made  by  Chauu- 
cey  M.  Depew.  The  long,  stringy  and  wavering 
lines  are  an  exact  record  of  the  sound  vibrations 
Mr.  Depew's  voice  projected  when  he  said: 
'"Without  regard  to  race  or  creed  I  can  " 


HELPING  DEALERS'  PUBLICITY. 


An    Excellent    Plan  Adopted  by  the  National 
Phonograph  Co.  to  Promote  Dealers'  Interest. 


To  begin  with,  the  National  Phonograph  Co. 
set  their  dealers  a  good  example  by  advertising 
on  an  immense  scale  so  as  to  reach  practically 
three-fourths  of  the  American  reading  public  sev- 
eral times  each  month.  That  shows  plainly  that 
they  have  confidence  in  the  results  of  advertis- 
i-".g,  and  when  they  begin  to  talk  advertising  to 
the  dealer,  he  feels  that  what  they  say  is  the 
direct  outcome  of  their  own  experience. 

At  present  tliis  firm  are  getting  up  dandy 
little  newspaper  ads.  that  they  call  "ready-made 
ads."  for  their  dealers'  use.  These  are  printed 
aiontlily  in  the  Edison  Phonograph  Monthly  for 
lealers  to  take  their  pick  from.  They  can  get, 
free  of  all  charge,  electrotypes  made  from  beauti- 
ful artistic  illustrations  done  by  the  highest- 
priced  New  York  artists,  simply  by  asking  for 
them  and  agreeing  to  use  them  ii  their  papers. 

The  use  of  the  ready-made  ads.  has  become  al- 
most universal  among  the  Edison  dealers,  and 
they  are  thus  sure  of  having  about  the  best 
looking  advertisements  in  their  papers. 

In  addition  to  the  ready-made  ads.,  which  are 
illustrated,  the  Edison  advertising  experts  write 
I  number  of  other  ads.  and  reading  notices  for 
dealers'  use  on  request.  There  is  no  question 
about  their  being  the  greatest  kind  of  a  help  to 
the  progressive  dealer. 


SUIT  OVER  PATENT  RIGHTS. 

O,  S.  Brumbach  Sues  V.  M.  Harris  for  $25,000 
Damages  Covering  Patent  Rights  on 
Processes  for  Making  Phonograph  Records — 
Because  of  a  Prior  Option. 

(Special  to  The  Talking  Macliine  World. t 

Toledo,  O.,  June  8,  1908. 

Five  thousand  dollars  is  the  price  which  At- 
torney Orville  S.  Brumback  alleges  he  paid  to 
Variau  M.  Harris,  of  Chicago,  for  patent  rights 
upon  processes  for  making  phonograph  records, 
only  to  find  that  Attorney  Herbert  J.  Chittenden 
had  a  prior  option  to  purchase  the  patents  at  any 
time  before  next  November.  Brumback  has 
brought  suit  in  common  pleas  court  against 
Harris  for  $25,000  damages. 

The  Tacoma  Manufacturing  Co..  a  local  in- 
corporation now  defunct,  was  first  given  an  option 
to  purchase  the  patents  for  $2.5,000  cash  and 
$150,000  stock,  according  lo  Brumback's  petition. 
The  Tacoma  Co.  went  into  the  hands  of  Receiver 
L.  C.  Miller  in  January  last,  before  it  had  per- 
formed any  of  the  purposes  for  which  it  was 
organized,  and  its  assets  were  sold  to  Chitten- 
den. 

In  the  latter  part  of  February,  Brumback  al- 


leges, Harris  offered  him  the  patents  for  $5,000, 
assuring  him  that  there  was  no  incumbrance 
upon  them  and  that  the  only  contract  with  the 
Tacoma  Co.  was  for  the  purchase  of  the  patents 
for  $25,000  "within  a  reasonable  time,"  upon 
which  the  company  had  paid  him  $600.  That 
option  had  expired,  Harris  said,  and  he  suggested 
that  if  the  company  should  want  the  patents 
Brumback  ought  to  be  satisfied  with  the  receipt 
of  $24,400. 

Brumback  says  that  Harris  assured  him  that 
.?40  per  day  net  profit  could  be  made  out  of  a 
plant  costing  $1,000  to  establish  and  making 
1,000  records  per  day.  Harris  promised  to  come 
here  and  assist  him  in  starting  the  plant,  pro- 
fessing to  l;e  an  expert. 

Brumback  says  he  accepted  the  proposition  and 
within  three  days  had  made  all  the  arrangements 
to  raise  the  capital  and  incorporate  a  company 
for  the  manufacture  of  phonograph  records. 
Then  he  was  informed  by  Chittenden  that  an- 
other option,  the  existence  of  which,  BrumbacK 
alleges,  had  been  concealed  by  Harris,  had  been 
purchased  by  Chittenden  among  the  assets  of  the 
Tacoma  Co. 

This  option,  according  to  the  petition,  gives 
Chittenden  the  right  to  purchase  the  patents  at 
any  time  before  November  next,  and,  Brumback 
says,  Chittenden  told  him  that  he  expects  to  ex- 
ercise the  option  and  is  now  engaged  in  forming 
a  company  in  this  city  for  the  manufacture  of 
records  on  a  large  scale. 

In  connection  with  the  petition  Brumback  filed 
a  motion  for  the  attachment  of  money  belonging 
to  Harris  which  the  plaintiff  believes  is  in  the 
porsession  of  the  Security  Savings  Bank  &  Trust 
Co. 


ONLY  THIRTY  YEARS  AGO. 

A.  D.  1908! 

The  thirtieth  anniversary  of  the  first  appear- 
ance in  France  of  the  most  clever  ventriloquist 
tliat  fair  country  had  ever  met  with.  He  did  not 
need  to  have  a  collection  of  strange  wooden-faced 
creatures  to  aid  him  in  his  deception. 

His  only  stage  property  was  a  small,  unusual- 
looking  mechanical  arrangement  standing  on  a 
table  facing  the  distinguished  audience  in  the 
Academie  des  Sciences.  Yet  so  perfectly  did 
this  ventriloquist  know  his  art  that  he  was 
willing  to  tell  his  audience  that  it  was  the  me- 
chanical arrangement  that  actually  spoke  the 
words.  Of  course,  such  an  important  body  of 
scientific  people  were  not  supposed  to  believe  in 
such  deception,  and  could  not  even  let  it  pass 
without  a  sound  snubbing. 

Some  one  of  their  members  should  speak,  and 
see  then  if  this  wonderful  instrument  could  re- 
peat the  same  words. 

It  did  not  do  so! 

The  learned  Academy  could  well  afford  to  jeer, 
but  the  jeering  was  short-lived,  for  the  experi- 
menter had  not  followed  the  persistent  ventrilo- 
quist's instructions! 

He  would  show  them  again. 

Yes!  but  let  him  work  his  speaking  machine 
under  certain  conditions  so  that  his  eager  exam- 
iners could  have  proof  positive. 

The  conditions  were  accepted — with  unqualified 
success! 

Some  of  them  would  try  it  themselves  now;  it 
really  seemed  genuine. 
It  was  genuine! 

One  after  another  of  those  talented  members 
of  the  Academic  des  Sciences  listened  to  the  re- 
production of  their  own  voices,  and  were  at  last 
forced  to  believe  that  this  patient  ventriloquist 
was  their  teacher,  although  but  the  agent  of  a 
wonderful  American  who  they  were  told  had,  on 
account  of  the  stylus  of  a  telephone  with  which 
he  was  expciimenting  having  pierced  his  finger 
and  drawn  blood  when  the  diaphragm  vibrated 
under  the  power  of  his  voice — conceived  the  idea 
thai  vibrations  which  were  strong  enough  to 
cause  the  stylus  to  wound  his  finger,  would  also 
mark  on  some  flexible  substance  in  lentations  to 
correspond  with  the  undulations  of  a  voice;  and. 
so,  after  he  had  bound  up  his  finger,  went  di- 
rectly lo  work  an<l  made  the  truly  wonderful 
spciikiiis;  niarliino.  Eknest  WicjtNlNCK, 


The  National  Phonograph  Co.  are  emphasizing 
the  value  of  local  newspaper  advertising  in  their 
recent  communications  to  dealers,  and  are  offer- 
ing to  assist  them  in  this  connection  and  in  a 
most  practical  way. 


The  Ideal  Fastener  Co. 

388  Pearl  St.,  NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


23 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH    AVENUE,   E,  E.  P.  VAN  HARLINGEN,  MANAGER. 


Review  of  Trade  Conditions — Dealers  Are  Buy- 
ing Only  as  They  Need  Stock — Bryan  Rec- 
ords Are  Stimulating  Trade — Dillbahner  Buys 
Feinberg  Interest  in  Western  Talking  Ma- 
chine &  Supply  Co. — Dictaphone  Co.  Arrang- 
ing Sale  of  Commercial  Graphophone — The 
"B.  &  H."  Fiber  Needle  Growing  in  Popu- 
larity— Fuhri  Attends  Little  Rock  Conven- 
tion— Some  Recent  Visitors — Lyons  in  New 
Quarters — McMenimen  Handling  Smith  Line 
— An  Unique  Letter — Parker  with  Standard 
Co. — Why  A.  D.  Geissler  is  Doubly  Happy — 
Gustave  Babson  on  an  Automobile  Tour — F. 
H.  Silliman  West — Lyon  &  Healy  to  Move 
Talking  Machine  Department. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  June  9,  1908. 
Jobbers  generally  report  trade  as  quiet,  al- 
though by  no  means  stagnant.  Business  in  the 
aggregate  is  of  fairly  satisfactory  volume  when 
comparisons  with  boom  years  are  omitted. 
Dealers  are  ordering  in  a  hand-to-mouth  man- 
ner, but  no  more  so  than  merchants  in  more 
staple  lines.  The  general  belief  is  that,  while 
business  may  be  expected  to  show  a  little  more 
than  the  usual  summer's  dulness,  a  strong  buy- 
ing movement  will  commence  in  the  fall.  Trav- 
elers, who  have  been  on  trips  recently,  report 
that  in  many  of  the  smaller  towns  business,  es- 
pecially in  records,  is  excellent.  The  dealers 
look  for  a  good  fall  trade,  even  antedating  the 
election,  and  that  they'  generally  speak  of 
crop  prospects  as  having  seldom  been  better  at 
this  time.  Local  jobbers  all  placed  very  liberal 
orders  for  the  Wm.  Jennings  Bryan  records  by 
the  National  Phonograph  Co.,  and  the  orders  re- 
ceived from  dealers  have  heen  coming  in  thick 
and  fast.    Everyone  says  that  they  promise  to 


constitute  one  of  the  biggest  selling  hits  in  the 
history  of  the  trade.  Samples  have  been  re- 
ceived this  week  and  stock  is  expected  in  Chi- 
cago early  next  week.  Your  correspondent 
listeired  to  two  of  the  records,  that  on  Immortal- 
ity and  one  on  the  Labor  Question,  and  can  tes- 
tify to  their  excellence  as  regards  perfect  repro- 
duction and  absolute  distinctness  of  pronunci- 
ation. Every  word  comes  clear  and  perfectly 
from  the  horn.  It  may  not  be  generally  known 
that  C.  E.  Goodwin,  of  Lyon  &  Healy,  is  largely 
responsible  for  the  issuance  of  these  records. 
He  is  a  great  admirer  of  Mr.  Bryan,  and  both  in 
personal  conversation  with  the  Democratic 
leader  when  he  was  in  Chicago  some  time  ago, 
and  by  correspondence,  ui  ged  the  advantage  of 
making  these  records,  and  Mr.  Bryan  gladly 
acquiesced.  The  Edison  people  quickly  took  the 
matter  up  and  sent  a  recording  expert  to  Lin- 
coln, and  a  series  of  ten  records  are  the  result. 

Frank  Dillbahner  has  bought  the  interest  of 
his  former  partner,  B.  Feinberg,  in  the  West- 
ern Talking  Machine  &  Supply  Co.,  with  of- 
fices at  6  Madison  street.  Mr.  Dillbahner  has 
assumed  all  resources  and  liabilities  of  the  old 
firm,  and  will  continue  the  business  under  the 
same  name,  handling  as  usual  a  large  stock  of 
general  talking  machine  supplies  for  the  benefit  of 
western  jobbers.  Mr.  Dillbahner  has  made  miny 
friends  in  the  talking  machine  trade  since  the 
organization  of  the  "Western  Talking  Machine 
&  Supply  Co.,  a  few  years  ago,  and  the  business 
under  his  capable  management  will  no  doubt 
show  a  continuance  of  the  steady  growth  which 
has  characterized  it  from  the  first. 

Mr.  Feinherg  retires  from  the  business  to  de- 
vote himself  to  his  new  exclusive  retail  Victor 
store,  which  was  opened  last  month  at  169 
Michigan  avenue,  and  of  which  mention  has  al- 


icady  been  made.  The  Victor  Talking  Machine 
Shop,  as  it  is  called,  is  one  of  the  daintiest, 
prettiest  talking  machine  parlors  imaginable. 
The  term  "Voice  Engravings"  is  used  on  the 
window  to  describe  the  Victor  records,  accom- 
panied by  the  names  of  the  principal  "Red 
Seal"  artists.  The  walls  are  beautifully  dec- 
orated, a  mural  painting  showing  an  English 
coasting  scene  attracting  instant  attention.  Two 
handsome  mahogany  booths  of  an  extremely  art- 
istic design  stand  side  by  side  immediately  op- 
posite the  entrance.  In  front  of  them  are  dis- 
played the  various  types  of  Victor  machines, 
Victrolas,  and  an  Auxetophone.  A  uniformed 
page  attends  the  door  and  a  special  messenger 
also  uniformed  is  used  to  deliver  records  to  the 
homes  of  customers  on  request,  either  awaiting 
their  selection,  or  calling  the  next  day.  Al- 
though realizing  that  it  will  take  some  time 
to  build  up  an  exclusive  high  grade  trade  of 
large  dimensions,  Mr.  Feinberg  has  every  reason 
to  be  encouraged  by  the  way  the  business  is  de- 
veloping and  looks  forward  to  a  busy  time. 

Charles  C.  Adams,  of  the  Charles  C.  Adams 
Co.,  Victor  and  Edison  jobbers,  of  Peoria,  111., 
was  a  recent  Chicago  visit  jr.  Mr.  Adams  is  not 
only  one  of  the  best  known  and  most  enterprising 
of  the  western  jobbers,  and  has  one  of  the  best 
equipped  establishments  to  be  found  anywhere. 

S.  W.  Carleton,  who  moved  to  Joliet  from 
West  Madison  street,  a  few  months  ago,  has 
decided  that  the  west  side  of  Chicago  is  the 
place  for  him  and  has  again  opened  a  talking 
machine  store,  at  1051  W.  Lake  street. 

A.  C.  Whitcomb,  president  of  the  Dictaphone 
Co.  of  America,  which  has  taken  over  the  ex- 
clusive sale  of  the  Commercial  graphophone 
product  of  the  Columbia  Co.,  was  in  Chicago  last 
week,  and  is  expected  here  again  in  a  few  days. 


When  You 


What  You  Want 


24 


THE  TALKING  MACHINE  WORLD. 


The  B.  &  H.  Fibre  Manufacturing  Co.  have  re- 
ceived many  letters  from  dealers,  stating  that 
they  have  not  only  increased  their  record  busi- 
ness since  handling  the  fiber  needles,  but  they 
have  sold  machines  to  those  to  whom  they  could 
not  interest  before.  The  company  are  now  get- 
ting out  a  special  needle  for  those  who  are  par- 
ticularlj'  fond  of  volume  of  tone  and  are  mak- 
ing preparations  for  a  large  supply  of  needles 
for  the  fall  trade. 

"W.  C.  Fuhri,  district  manager  for  the  Colum- 
bia Phonograph  Co.,  was  a  guest  at  the  banquet 
tendered  by  Col.  F.  B.  T.  Hollenberg,  of  Little 
Rock,  at  the  Marion  Hotel  in  that  city  on  May 
21,  to  a  large  number  of  Columbia  dealers  of  the 
State.  Mr.  Fuhri  speaks  very  enthusiastically  of 
the  Colonel's  hospitality  and  also  of  the  char- 
acter of  the  dealers  whom  he  met. 

Edgar  M.  Berliner,  president  of  the  Berliner 
Gramophone  Co.,  Ltd.,  of  Montreal,  and  the  Can- 
adian agents  for  the  Victor,  was  in  Chicago  for 
a  day  or  two  this  week,  called  on  the  various 
jobbers  and  posted  himself  on  various  meth- 
ods of  handling  trade,  carrying  stock,  etc.,  pur- 
sued in  the  western  metropolis. 

Among  the  visitors  at  the  Talking  Machine 
Co.  during  the  past  month  were  Thomas  Wills, 
of  Calumet,  Mich.;  Mrs.  William  L  Voss,  Apple- 
ton,  Wis.;  J.  A.  Phelps,  Sharon,  Wis.;  C.  S.  Lem- 
mon,  Washington,  la.;  Thad  Butler,  president 
of  the  Butler  Music  Co.,  Marion,  Ind.;  C.  M. 
Franke,  Newton,  111.,  and  C.  W.  Copp,  of  South 
Bend,  Ind.  George  Davidson,  Mr.  Geissler's 
secretary,  rejoices  in  the  arrival  at  his  home  of 
a  fine  little  girl. 

James  I.  Lyons  moved  on  June  1  from  192 
Van  Buren  street  to  265  Fifth  avenue,  between 
Jackson  and  Van  Buren  streets,  where  he  oc- 
cupies the  entire  building,  which  is  a  three- 
story  and  basement  brick  structure,  90  x  125  feet 
in  size.  The  second  and  third  floors  and  base- 
ment are  devoted  to  his  jobbing  business,  while 
the  first  floor  will  be  given  up  to  retail,  his  re- 
tail branch  formerly  at  73  Fifth  avenue,  being 
transferred  to  the  new  building.     In  the  new 


location  Mr.  Lyons  has  not  only  much  larger 
space  for  his  wholesale  business,  but  much  bet- 
ter facilities  for  display  and  arrangement  of 
stock.  Furthermore,  the  new  place  is  only  a 
block  from  his  former  wholesale  headquarters. 
He  not  only  jobs  the  Edison  and  Zonophone 
lines,  but  is  also  making  a  strong  push  on  the 
indestructible  records  of  the  Indestructible 
Phonographic  Record  Co.,  of  Albany.  The  mov- 
ing of  the  Fifth  avenue  retail  store  to  the  new 
building  was  prompted  largely  by  the  fact  that 
it  is  imediately  opposite  the  terminal  station 
of  the  Aurora,  Elgin  and  Chicago  electric  road, 
which  brings  vast  numbers  of  well-to-do  sub- 
urbanites into  the  vicinity  morning  and  evening. 

H.  M.  McMenimen,  well  known  in  Chicago  as 
an  old  Victor  traveler,  has  been  here  visiting 
the  trade  in  the  interests  of  Henry  K.  Smith  & 
Co.,  Philadelphia  manufacturers'  sales  agents 
for  the  New  Music  Master  Wood  Horn,  manu- 
factured by  Sheip  &  Vandegrift,  of  that  city.  He 
is  reported  as  having  secured  some  excellent  or- 
ders from  Chicago  buyers. 

E.  T.  Van  De  Mark,  who  has  an  excellently 
fitted  up  talking  machine  store  at  612  B.  43d 
street,  handling  Victor,  Edison  and  Columbia 
lines,  boasts  the  only  living  Victor  trade-mark. 
"Victor,"  as  he  is  named,  is  a  fine  little  fox 
terrier  with  black  ears  and  tail,  and  makes  his 
home  in  the  window,  where  he  frequently  as- 
sumes the  characteristic  pose  before  a  Victor 
machine.  Mr.  Van  De  Mark  says  that  as  a  win- 
dow display,  "Victor"  proves  a  drawing  card  of 
high  degree. 

It's  a  sad  fact  that  talking  machine  buyers 
sometimes  get  behind  in  their  instalment-  pay- 
ments and  the  correspondence  of  any  retail 
store  with  their  delinquents,  frequently  fur- 
nishes food  for  laughter  as  well  as  for  sighing. 
One  local  retail  credit  man  has  a  letter  which 
he  is  thinking  seriously  of  framing.  The  writer, 
a  Chicago  woman,  moved  south,  leaving  a  small 
balance  owing  on  a  machine.  After  frequent 
letters  which  brought  no  reply,  the  account  was 
turned  over  to  a  collection  agency,  and  a  very 


stiff  letter  giving  final  notice,  was  mailed  to  the 
delinquent.  In  reply  the  latter  wrote  that  her 
husband  was  employed  in  a  saw  mill  and  that 
the  financial  stringency  had  affected  his  wage. 
The  letter  is  such  a  masterpiece  of  its  kind  that 
it  is  worth  quoting  from:  "To  get  $8.60  out  of 
me  at  this  time  would  be  a  miracle,"  she  writes. 
"It  would  be  on  a  par  with  raising  the  dead. 
Even  were  I  to  see  you  do  it,  I  would  not  be- 
lieve you  did  it.  I  would  believe  there  was  a 
trick  in  it  somewhere.  You  know  there  is  a 
certain  class  of  people  who  never  change  their 
minds.  Don't  affiliate  with  them.  Change  youi- 
mind  about  the  final  notice  business  and  let  mo 
hear  from  you  a  little  later,  when  conditions  are 
restored.  Your  action  will  not  help  to  restore 
confidence  and  you  should  do  something  to  that 
end.  You  seem  to  have  lest  confidence  in  me. 
Don't  you  realize  that  in  this  you  are  a  'parti- 
ceps  criminis.'  I  hate  to  have  you  write  me 
such  heartless  letters,  it  spoils  the  music  of  the 
phonograph.  Its  notes  once  so  soft  and  sweet 
now  sound  harsh  and  grating."  There  is  a  good 
deal  more  of  the  same  kind  closing  with  a 
promise  that  "just  as  soon  my  Bill  can  save 
the  money  I  will  pay  your  bill." 

George  Knox,  manager  of  the  talking  machine 
department  of  G.  Sommers  &  Co.,  Columbia  job- 
bers of  St.  Paul,  Minn.,  was  a  recent  Chicago 
visitor. 

G.  H.  Parker  has  resigned  as  retail  floor  man- 
ager of  the  Columbia  Phonograph  Co.,  to  go 
on  the  road  for  the  Standard  Talking  Machine 
Co.,  the  talking  machine  end  of  the  premium 
house  of  Robert  Johns  &  Co.  T.  G.  Weiss,  man- 
ager of  the  Columbia's  Halsted  street  store,  un- 
til its  discontinuance,  is  also  traveling  for  the 
Standard  Co. 

Mr.  Nathanson,  who  has  had  immediate  charge 
of  the  talking  machine  department  at  Hillman's, 
under  Mr.  Israel,  the  buyer  for  that  and  several 
other  departments,  has  resigned,  and  is  suc- 
ceeded by  H.  O.  Brown,  formerly  in  charge  of 
the  talking  machine  department  at  the  L.  Weber 
department  store,  of  this  city. 


The  Phon-Arm  Attachment 

Made  to  fit  EDISON  STANDARD,  HOME  and 
TRIUMPH,  COLUMBIA,  B.  K.,  B.  E.,  and  B.  F. 

PHONOGRAPHS 


When  ordering  be  sure  to  state  for  what  machine  wanted,  especially  if  for  new  Edison  horn 

No  Unsightly  Horn  Stand  or  Crane. 

No  Wciglit  on  Reproducer  or  Feed  Nut. 

Horn  can  be  turned  out  of  way  wtien  changing 
Records. 

No  flimsy  rubber  tube  connection  to  Reproducer,  or 
Horn  dangling  loose  in  front  of  machine. 


GOOD  PROFIT  FOR  JOBBER  AND  DEALER 


CHICAGO  STAND  COMPANY 


86  E.  LAKE  ST. 


RUFUS  T.  BRADY,  Manager  CHICAGO,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


25 


Weigand  Bros.,  piano  and  talking  machine 
dealers  of  Racine,  Wis.,  are  making  especial  ef- 
forts to  entertain  visitors  to  the  Elks'  carnival 
now  in  progress  in  the  Wisconsin  city,  and  have 
been  giving  Auxetophone  concerts  throughout 
the  week. 

Oliver  Jones,  credit  man  for  the  Victor  Talk- 
ing Machine  Co.,  passed  through  Chicago  this 
week. 

A.  D.  Geissler,  manager  of  the  Talking  Ma- 
chine Co.,  is  a  decidedly  happy  man  on  several 
counts.  A  fine  new  boy  recently  made  his 
appearance  in  the  Geissler  home.  A.  D.  believes 
that  he  has  as  fine  a  brace  of  youngsters  as  can 
be  found  in  the  trade.  They  are  intuitive  lovers 
of  the  Victor  and  their  favorite  lullabys  are 
said  to  be  Rigoletto  Quartette  and  the  Sextet 
from  Lucia.  Mr.  Geissler  is  also  pleased  with 
the  May  business  which  exceeded  his  expecta- 
tions, owing  largely  to  the  opening  of  some  espe- 
cially desirable  new  accounts. 

L.  Kean  Cameron,  assistant  manager  of  the 
retail  talking  machine  department  of  Rudolph 
Wurlitzer  &  Co.,  and  who  has  never  fully  re- 
covered from  his  illness  of  last  year,  leaves  on 
the  14th  for  a  two  months'  vacation.  He  will 
spend  several  weeks  on  a  farm  in  Michigan,  take 
an  extended  lake  trip,  and  possibly  wind  up 
with  a  western  trip. 

Gustav  Babson,  of  Babson  Bros.,  accompanied 
by  his  wife,  is  now  journeying  east  in  his  fine 
Ford  touring  car.  They  will  go  to  Albany, 
down  the  shore  of  the  Hudson  to  New  York, 
thence  to  Boston  and,  spend  some  little  time 
touring  New  England  before  their  return. 

F.  H.  Silliman,  of  the  Pardee-Ellenberger  Co., 
New  Haven,  Conn.,  was  in  the  city  this  week  on 
his  return  from,  a  trip  which  took  him  as  far 
west  as  Denver  in  the  interests  of  Linenoid  Re- 
cording Horn,  and  other  specialties  for  which 
his  company  are  the  distributers. 

The  talking  machine  department  of  Lyon  & 
Healy  will  be  moved  this  summer  from  the 
fourth  floor  of  the  Annex,  to  the  fifth  floor  of 
the  main  building,  where  it  will  occupy  the  en- 
tire space,  double  that  of  the  present  quarters. 
Manager  Goodwin  is  now  in  the  midst  of  con- 
sultations with  architects  regarding  the  nec- 
essary changes  to  be  made,  and  the  new  quar- 
ters promise  to  be  among  the  most  unique  and 
conveniently  arranged  in  the  country. 


COURTEOUS  BEARING  PAYS. 

Illustration  Which  Goes  to  Show  That  It  Forms 
an  Important  Asset  of  the  Successful  Talking 
Machine  Man  inasmuch  as  Courtesy  Costs 
Nothing. 


One  of  the  chief  assets  of  the  successful  salesman 
is  a  courteous  bearing  founded  upon  a  generous 
fund  of  forbearance.  Courtesy  does  not  cost  any- 
thing, and  yet  what  great  returns  it  brings! 
Everyone  can  readily  pick  out  some  certain  in- 
stance where  the  courtesy  of  a  salesman  has 
prevailed  upon  them  to  purchase  some  article 
that  they  had  full  intentions  of  refusing  when 
it  was  first  shown,  and  such  a  sale  can  be  made 
in  any  line  of  business  no  matter  what  the  arti- 
cle offered. 

In  a  talking  machine  store,  not  a  thousand 
miles  from  City  Hall,  last  week,  a  lady  was  en- 
deavoring to  choose  a  fresh  assortment  of  rec- 
ords. The  salesman,  unfortunately,  instead  of 
aiding  th€  lady,  rather  hindered  her  in  her  ef- 
forts to  make  a  pleasing  selection,  and  acted  as 
though  he  had  a  three-year  grouch  to  nurse. 
He'd  put  a  record  on  the  machine  when  re- 
quested, and  then  wander  off  to  view  the  pass- 
ing crowd  from  the  doorway.  When  one  record 
was  finished,  he  put  on  another,  with  barely  a 
remark  to  make.  The  result  was  that  the  lady 
decided  she  did  not  want  any  of  the  records, 
and  went  out  only  to  turn  into  another  talking 
machine  store  down  the  street. 

There  the  young  salesman  was  all  attention. 
He  put  the  record  on  the  machine,  and  while 
it  was  playing  had  frequent  comments  to  make. 
If  the  customer  did  not  seem  impressed  with  the 
first  verse,  he  took  that  record  off  and  put  on 


another  one.  In  all  he  tested  fully  three  dozen 
in  less  than  an  hour  and  succeeded  in  selling 
over  two  dozen  of  them,  the  lady  stating  as  she 
went  out  that  she  would  return  within  the  week 
for  more  records  to  take  to  her  country  home. 

The  first  salesman  asked  for  an  explanation 
of  his  indifference,  said:  "Oh!  What's  the  use. 
They  have  ears  to  hear  the  records,  and  if  the 
music  don't  suit,  all  my  talking  won't  change  it. 
If  I  bring  out  more  records  than  were  asked 
for,  it  generally  means  only  the  work  of  playing 
them  and  then  replacing  them  in  the  rack.  Be- 
sides, when  you  offer  advice  to  a  woman,  she  is 
£i3  liable  as  not  to  say  you're  'too  fresh.'  " 

We  said  nothing  in  answer,  did  not  even  re- 
-mark what  we  had  witnessed  in  the  second 
store,  but  a  smile  enveloped  our  features  as  we 
thought  of  the  wisdom  of  Robert  Burns,  when 
he  wrote: 

"Would  some  power  the  giftie  gie  us 
To  see  ourselves  as  ithers  see  us." 


SOME  GOOD  SELLING  POINTS 

Embodied  in  a  Letter  of  Instructions  Recently 
Issued  to  Floor  Salesmen  by  C.  F.  Baer,  Man- 
ager for  the  Columbia  Phonograph  Co.  in 
Chicago. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  June  9,  1908. 

C.  F.  Baer,  local  manager  for  the  Columbia 
Phonograph  Co.,  recently  issued  a  letter  of  in- 
structions to  his  floor  salesmen,  which  embodies 
some  good  selling  points,  and  will  prove  of  gen- 
eral interest.    It  is  as  follows: 

"A  salesman  makes  a  good  impression  from 
the  start  by  neatness,  promptness,  politeness 
and  positiveness. 

"Confidence  will  follow  and  then  the  battle  is 
three-quarters  won.  Approach  a  customer  in  a 
dignified  but  pleasant  manner.  Show  at  once 
the  best  graphophone,  elaborating  upon  its 
merits. 

"Always  remember  that  high-priced  grapho- 
phones  are  just  as  easy  to  sell  and  profit  is 
greater. 

"Concentrate  the  customer's  attention  on  one 
or  two  instruments;  don't  chase  all  over  the 
store-room;  don't  talk  too  much;  talk  slowly  and 
positively.  Avoid  dealing  in  technicalities  or 
theories,  but  show  the  practical  and  simple  con- 
struction and  operation.  Be  sure  to  emphasize 
our  tone  qualities. 

"Don't  'knock,'  but  remember  that  our  goods 
are  the  best  and  highest  grade  made.  If  the 
customer  jollies,  jolly  back;  in  this  way  you  get 
acquainted  quicker. 

"At  the  critical  moment  for  closing  the  sale, 
do  not  leave  the  customer  even  if  President 
Easton  wanted  you. 

"Above  all  things,  don't  get  excited,  but  take 
the  sale  for  granted.  If  the  sale  cannot  be 
closed,  as  an  excuse  to  avoid  detaining  the  cus- 
tomer, say  that  you  will  mail  catalogs  and 
literature.  Inadvertently  he  gives  you  his  ad- 
dress. 

"Be  your  own  Uncle  Sam — see  him  that  night 
with  the  necessary  papers  for  closing.  If  you 
have  more  than  one  prospect,  notify  me  and  I 
will  get  someone  to  go  out  on  it. 

"Work  as  if  it  were  your  own  money  invested 
— that  is  the  key  to  success. 

"Don't  discuss  prices  until  your  customer  has 
become  thoroughly  interested  and  desirous,  and 
has  resolved  to  buy." 


CAN'T  SELL  PHOTOGRAPHS 


Without  the  Consent  of  the  Sitter,  Appellate 
Division  Holds. 


A  person  has  the  right  under  the  Constitution 
to  prevent  the  use  of  his  photograph  for  purposes 
of  advertising,  sale,  or  trade,  according  to  the 
decision  of  the  Appellate  Division  of  the  Supreme 
Court  yesterday.  Helen  Wyatt,  who  brought  suits 
in  the  name  of  a  guardian  because  she  is  under 
legal  age,  sued  two  stores  for  $5,000  each  for 
displaying  for  sale,  without  her  consent,  her 


WHOLESALE 
EXCLUSIVELY 

Doesn't  This  Mean 
Something  to  You  ? 

We  have  drummed  on  this 
feature  through  this  magazine 
for  the  last  two  years. 

Has  it  made  any  impres- 
sion on  you  ? 


WHOLESALE 
EXCLUSIVELY 

is  not  our  only  claim.  We 
handle  nothing-  but 

VICTOR  GOODS 

and  ACCESSORIES 

Doesn't  this  mean  something 
to  you  ?  Goods  in  factory  con- 
dition and  shipped  from 

CHICAGO 

The  Great  Central  Market 

Quicker,  Better,  Cheaper 
Freight  and  Express  Service. 


Remember  two  years  ago  we 
gave  up  an  enormous  retail 
business  in  order  to  get  your 
Victor  business. 

It  MUST  mean  something  to 
you  that  we 

WHOLESALE 
EXCLUSIVELY 


The  Talking  Machine  Co. 
72-74  Wabash  Ave.,  Chicago,  111. 


26 


THE  TALKING  MACHINE  WORLD. 


photographs,  on  some  of  which  were  written 
•'Miss  Wj-att." 

The  firms  alleged  in  defense  that  Miss  Wyatt 
had  informed  the  photographer  who  made  the 
photographs  that  she  was  a  "professional,"  had 
appeared  befoi-e  the  public  as  an  actress,  and  in 
consideration  of  reduced  rates  waived  her  rights 
in  the  photographs.  The  lower  court  gave  Miss 
Wyatt  an  interlocutory  judgment  by  sustaining 
her  demurrer  in  both  suits  to  the  constitutional 
questions  raised,  from  which  the  firms  appealed. 
In  afiBrming  this  judgment.  Justice  Ingraham 
said  in  part: 

"I  can  see  no  constitutional  objection  to  this 
law,  and  I  am  of  the  opinion  that  it  is  justified 
not  only  for  the  protection  of  the  rights  of  indi- 
viduals, but  from  considerations  of  public  wel- 
fare." All  the  justices  concur. 


THE  TALKER  AT  THE  SEASHORE. 


Dealers  in  Talking  IVlachines  Should  Not  Ne- 
glect the  Golden  Opportunities  That  Await 
Them  Beside  the  Briny  Deep  for  the  En- 
hancement of  Their  Business. 


When  the  social  tide  is  running  seaward  and 
the  lovers  of  ocean  breezes  are  hieing  themselves 
to  Newport,  Atlantic  City,  Coney  Island,  and  the 
many  other  coast  resorts,  it  is  time  for  the 
"talker"  man  to  realize  what  opportunities  await 
him  in  the  hotels,  cottages  and  stores  to  intro- 
duce the  prince  of  entertainers,  the  talking 
machine. 

All  the  large  hotels  which  skirt  the  shore  of 
the  wide  Atlantic  engage  instrumental  or  vocal 
soloists,  and  often  a  whole  orchestra,  for  the  en- 
tertainment of  their  guests,  but  the  results  ob- 
tained are  usually  inferior.  There  is  nothing  so 
satisfying  to  the  true  music  lover  while  prome- 
nading the  veranda  or  dining  in  the  palm  room 


Tt-.S,  J.\CK. 

or  grotto  as  the  seductive  strains  of  a  waltz, 
well  played,  or  the  sweet  notes  from  the  throat 
of  a  skilled  vocalist.  In  the  average  hotel,  how- 
ever, this  is  not  possible  because  of  the  inability 
of  the  management  to  obtain  artists  of  merit. 
Such  high  prices  are  charged  by  the  talent  who 
"make  good"  that  their  services  are  prohibitive. 
It  is  right  here  that  the  talking  machine  enacts 
the  role  of  "Johnny  on  the  spot."  and  it  will 
take  but  a  single  demonstration  on  the  part  of 
the  dealer  to  prove  its  worth.  Instead  of  the 
squeaky  orchestra  or  the  throaty,  nasal  vocalist, 
the  vibrant,  mellow  tones  of  the  greatest  con- 


cert band,  or  the  superb  voices  of  Melba.  Caruso 
or  Scotti  are  always  at  hand,  and  in  all  their 
original  beauty. 

The  hotel  man  may  say  he  does  not  want 
"canned"  music,  but  when  the  dealer  can  prove 
that  his  "canned"  product  is  far  superior  to  the 
hotel  man's  raw  material,  there  will  be  no  diffi- 
culty encountered  in  making  a  sale.  The  talk- 
ing machine  is  particularly  appropriate  for  ho- 
tels. Whether  it  be  placed  in  the  ballroom  for 
dancing  or  on  the  lawn  for  an  evening  concert, 
it  will  be  enjoyed  far  more  than  any  individual 
band,  vocalist  or  instrumentalist  because  of  the 
great  variety  and  high  character  of  its  selec- 
tions. All  judges  of  good  music  prefer  Melba, 
the  operatic  soprano,  to  Dolly  Dimple,  the  vau- 
deville soubrette,  and  Herbert's  Symphony  Or- 
chestra to  Krausmeyer's  German  Band.  Every 
hotel  at  the  seashore,  therefore,  should  know  of 
the  talking  machine,  as  the  music  it  affords  is  as 
superior  to  that  now  in  vogue  there,  as  Melba  is 


TALKING  MACHINE  AT  THE  SOFIA  FOTNTAIN. 

superior  to  Dolly  Dimple  and  Herbert  to  Kraus- 
meyer. 

Then  there  are  the  cottagers;  they  are,  as  a 
rule,  people  of  taste  and  refinement,  and  that 
being  the  case,  it  follows,  of  course,  that  they 
like  music.  Therefore,  while  they  may  not  im- 
mediately purchase  outfits  after  enjoying  one  of 
your  free  concerts,  Mr.  Talker  Man,  they  will 
remember  your  courtesy  when  they  return  to 
town,  and  some  of  them,  at  least,  will  come  to 
see  you  there. 

The  stores,  too,  are  worthy  of  consideration, 
p.nd  represent  a  good  field  for  talking  machine 
sales.  A  number  of  them  in  Atlantic  City  are 
now  using  "talkers"  to  good  advantage — Acker, 
for  instance,  having  an  exquisitely  appointed 
candy  shop  situated  directly  on  the  famous 
boardwalk,  and  at  all  times  as  one  passes  by  or 
enters  to  partake  of  toothsome  sweets,  he  hears 
real  music  pouring  from  the  throat  of  an  ex- 
pensive "talker."  This  store  is  one  of  the  real 
show  places  in  the  town,  and  the  businesslike 
young  lady  in  charge  assured  me,  when  I  called 
upon  her  in  the  interests  of  my  paper,  that  the 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 
Record 
Racks 

INDESTRUCTIBLE  RECORDS 

RECORD  CABINETS 

SPRINGS 

for  all  makes  and  sizes 

WILL  NEEDLES 

"TIJZ-IT"  ^""^  All-Metal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


machine  was  a  good  trade  biinger.  "We  use 
them  in  our  Philadelphia  stores,  too,"  she  added, 
"and  find  them  equally  successful  there.  Every- 
body likes  good  music,  you  know,  and  that's 
where  we  'make  good';  we  only  play  the  best. 
As  a  result,  instead  of  going  away  disgusted,  our 
patrons  return  again  and  again." 


<  .'M-ElfT   ON    I.AWX   OK   SIMMEP,  IloTl.I,. 

I  found  a  druggist  also  who  had  a  phonograph 
installed  above  his  soda  fountain,  and  he  in- 
formed me  that  it  helped  his  drink  trade  very 
perceptibly. 

Why  not  use  tliis  line  of  talk  on  other  stores, 
Mr.  Dealer?  The  field  is  large  and  will  surely 
prove  a  fertile  one. 


No 
Scratching 

No 
Rasping' 


(Pat.  Nov.  12,  1907) 


The  "B.  &  H."  FIBRE  NEEDLES 

are  the  BEST  NEEDLES  for  the  BEST  RECORDS 
Therefore  are  the  BEST  NEEDLES  for  you  to  handle. 

I/cave  it  to  your  customers  to  pass  judffiiieiit  on  their  merits  and  they  will  find  in  them  all 
nio.-^t  critical  and  most  exacting  lovers  of  music  could  e.xpect  ;  a  true,  correct  and  natural  reprodtu  t 
blued  with  a  charm  of  tone-reiiuemi-ut  liitlu  rto  unknown  in  Talkino-  Macliiiu>  rendition. 

I'ov  further  particulars,  samples,  prices,  etc.,  write  us 


Fibre 
Needles 
Cannot  Wear 
Out  Your 
Records 


that  the 

ion  Com- 


208  E.  KINZIE  ST. 


'^B.  &  H."  FIBRE  MFG.  CO. 


CHICAGO 


THE  TALKING  MACHINE  WORLD. 


27 


Summing  up,  we  find  the  seaside  liotels,  cot- 
tages and  stores  in  need  of  your  goods — the  rest 
is  "up  to  you." 

l'envoi. 

While  engaged  in  working  up  the  material  for 
this  story  at  Atlantic  City  a  short  time  ago,  I 
chanced  upon  a  scene  most  sentimental  and  in- 
spiring. In  an  unfrequented  spot  away  from 
the  boardwalk's  maddening  swirl  of  gayety,  I 
spied  two  lovers  seated  very  close  together  upon 
what  was  once  the  straining  timber  of  a  gallant 
ship.  They  had  doubtless  come  to  record  the 
roar  of  the  surf,  for  near  them,  its  polished 
horn  turned  seaward,  was  a  talking  machine. 
However,  their  thoughts  were  not  running  along 
phonographic  lines  just  then,  because  I  heard  a 
deep  baritone  rise  pleadingly  above  the  bellow  of 
the  breakers,  "I  love  you,  Dorothy.  Will  you 
be  mine,  dear?"  And  in  answer  sang  a  musical 
soprano,  sweetly  passionate,  "Yes,  Jack."  Then 
came  a  smacking  sound  on  shore  and  a  splashing 
sound  at  sea — they  had  kissed,  and  the  serpent 
who  had  strolled  in  to  the  water's  edge  to  listen, 
being  both  modest  and  honorable,  withdrew  dis- 
creetly, leaving  the  lovers  to  their  tryst. 

Having  successfully  transferred  the  picture  ta 
my  sketch  book,  I  did  likewise. 

Howard  Taylor  Middleton. 


TELHARMONIC  CO.  IN  TROUBLE. 

Sheriff  Finds  Offices  Ciosed  When  He  Goes  to 
Levy  on  Them. 


One  of  the  companies  interested  in  the  Cahill 
telharmonic  system,  a  device  for  dispensing  elec- 
tric-made music,  is  in  trouble.  An  execution  for 
$534  against  the  New  York  Electric  Music  Co.  in 
favor  of  Jacob  P.  Muller  &  Co.,  advertising  agents 
of  1,552  Broadway,  was  turned  over  to  the 
sheriff's  office  on  June  6.  When  Deputy  O'Neil 
went  to  Telharmonic  Hall,  at  Broadway  and 
39th  street,  to  make  a  levy,  he  found  the  place 
locked  and  deserted. 

When  Telharmonic  Hall  closed  several  months 
ago  with  a  series  of  grand  concerts,  at  50  cents 
a  head,  it  was  announced  that  it  was  only  to 
allow  the  installation  of  more  elaborate  machin- 
ery. Across  the  street  in  the  Knickerbocker 
Building  the  Telharmonic  Securities  Co.  at  one 
time  occupied  Rooms  120,  121,  122,  123,  124,  125, 
126  and  127.  The  watchman  of  the  building  said 
last  week  that  they  had  been  vacant  for  several 
weeks.  "The  secretary  comes  around  and  opens 
the  mail  every  day.  That's  all  I  know  about  the 
concern,"  said  he. 

The  telharmonic  system  was  the  invention  of 
Dr.  Thaddeus  Cahill,  of  Mount  Holyoke,  Mass. 
When  the  idea  was  first  unfolded  to  New  York  it 
attracted  much  attention.  The  device  not  only 
created  music,  but  sent  it  out  over  wires,  con- 
veyed by  an  electric  current. 

Lee  De  Forest  started  experiments  with  the 
new  invention  in  connection  with  his  wireless 
telephone.  One  day,  it  was  said,  a  wireless  tele- 
graph operator  at  the  Brooklyn  Navy  Yard  was 
interrupted  in  the  midst  of  a  message  from  an 
outgoing  battleship  by  the  strains  of  the  "William 
Tell  Overture."    Then  the  hall  closed. 


The  system  of  companies  interested  in  the  in- 
vention is  an  elaborate  one.  There  is,  first,  the 
New  York  Cahill  Telharmonic  Co.,  capital  $500,- 
000.  Then  there  is  the  Eastern  Cahill  Telhar- 
monic Co.;  the  New  York  Electric  Music  Co., 
capital  $750,000;  the  New  England  Electric  Music 
Co.,  and  lastly,  the  Telharmonic  Securities  Co., 
capital  $250,000. 


SALES  MANAGER  H.  S.  GAINES 

Of  the  Indestructible  Phonographic  Record  Co. 
Is  Making  Quite  a  Mark  in  the  Talking 
Machine  Field. 


One  of  the  most  important  departments  of 
the  rapidly  growing  business  of  the  Indestruct- 
ible Phonographic  Record  Co.,  is  that  devoted  to 


H.  S.  GAIKBS. 

sales,  which  is  under  the  able  management  of 
Haydon  S.  Gaines,  who  is  displaying  marked 
efficiency  in  this  position. 

It  is  only  necessary  to  visit  this  department 
at  the  factory  in  Albany,  N.  Y.,  to  realize  what  a 
tremendous  amount  of  work  can  be  accomplished 
by  an  able  manager  without  any  apparent  effort 
on  the  part  of  the  staff,  simply  because  system 
prevails.  Everything  runs  like  clock-work  and 
sales  and  orders  are  handled  with  promptness 
and  despatch. 

Mr.  Gaines  secured  his  training  as  a  sales 
manager  in  the  sales  department  of  Armour  & 
Co.,  where  he  held  a  responsible  position,  and 
he  is  displaying  the  same  skill  in  organizing 
and  developing  the  sales  department  of  the  In- 
destructible Co.  He  has  been  a  most  valued  aid 
to  General  Manager  Brian  F.  Philpot,  and  his 
labors  are  highly  appreciated.  Mr.  Gaines  is 
one  of  those  young,  wide-awake,  systematic 
Americans,  who  are  bound  to  make  their  mark 


anywhere  and  whenever  one  visits  the  great 
plant  of  the  Indestructible  Co.,  improvements 
are  to  be  noted  in  the  organization  of  the 
company,  machinery  and  details  of  the  business. 


UNIQUE  IDEA  OF  DRUID  SOCIETY. 

Well  Known  Welsh  Organization  of  Scranton 
Plans  Novel  Entertainment  for  the  Ladies,  at 
Annual  Gathering,  with  the  Aid  of  a  Co- 
lumbia Graphophone — Contest  in  Amateur 
Record  Making  Among  Features. 


(Special  to  The  Talking  Machine  World.) 

Scranton,  Pa.,  June  8,  1908. 
A  unique  idea  is  being  carried  out  in  this  city 
by  the  Druid  Society,  which  is,  numerically 
speaking,  the  strongest  Welsh  society  in  the 
world,  in  connection  with  the  annual  national 
Welsh  gathering  which  is  held  in  Luna  Park,  a 
pretty  resort  in  the  Anthracite  City.  Governor 
Hughes,  of  New  York  State,  is  expected  as  the 
guest  of  honor  on  Welsh  Day,  and  each  year  the 
Druids  give  a  ladies'  night  preliminary  to  the  big 
Welsh  Day,  as  a  tribute  to  the  ladies  who  work 
so  indefatigably  for  the  big  gathering.  This  year 
it  was  decided  that  the  ladies'  night  should  be 
arranged  upon  novel  and  reminiscent  lines.  To 
attain  this  end  the  aid  of  the  graphophone  is 
sought  and  arrangements  have  been  made  with 
the  offices  of  the  Columbia  Phonograph  Co.,  in 
Scranton,  whereby  records  will  be  secured  for 
one  of  the  most  original  concerts  ever  planned. 
The  first  part  will  comprise  records  by  well- 
known  singers  who  are  natives  of  Scranton,  but 
who  are  now  scattered  over  the  United  States. 
Some  of  the  records  already  received  are  master- 
pieces and  will  delight  the  hundreds  of  friends 
and  relatives  of  the  artists  in  this  city.  The 
second  part  will  comprise  messages  from  the 
Right  Hon.  Lloyd  George,  Chancellor  of  the  Ex- 
chequer, England,  to  his  fellow  countrymen  in 
this  country,  and  messages  in  Welsh  from  other 
great  men  in  Wales;  likewise  records  from  six 
of  the  leading  singers  in  Wales.  The  third  fea- 
ture is  planned  as  the  humorous  event  of  the 
evening.  Six  men  have  been  selected  who  are 
prominent  in  the  city,  but  who  have  never  been 
guilty  of  singing  in  public.  These  gentlemen 
will  sing  a  Welsh  song  into  a  record  and  their 
music  will  be  reproduced  and  the  audience  in- 
vited to  vote  as  to  the  most  meritorious.  The 
records  thus  obtained  will  in  the  first  place  be 
used  upon  the  occasion  of  the  ladies'  night  and 
afterward  on  Welsh  Day.  Last  year  there  were 
23,000  paid  admissions  at  Welsh  Day.  This  year 
it  is  expected  that  there  will  be  at  least  50,000. 
The  phonographic  concert  is  intended  as  one  of 
the  reunion  features. 


NEW  REPRODUCER  IN  DEMAND. 

The  new  reproducer  introduced  by  the  Inde- 
structible Phonographic  Record  Co.,  to  the  trade 
through  The  Talking  Machine  World  last  month, 
has  been  welcomed  with  even  as  much  enthusiasm 
as  were  the  Indestructible  records.  The  com- 
pany are  constantly  in  receipt  of  orders  from 
jobbers  regarding  this  excellent  device. 


TWO   IMPORTANT   ITEMS   FOR   EVERY  JOBBER 


STANDARD  NEEDLES 

Are  the  best  on  the  market.  A  trial  will  convince  you  of 
the  truth  of  this  statement. 

SIX  SIZES 


EXTRA  LOUD  TONE 
MEDIUM  LOUD  TONE 
SOFT  TONE 


LOUD  TONE 
MEDIUM  TONE 

PEERLESS  OR  MUSICAL  TONE 


DISC  RECORD  ENVELOPES 

We  carry  an  immense  stock,  at  all  times,  of  an  Extra 
Strong  Manila  Envelope  in  follow^ing  sizes : 

8I4X  8J4  FOR  8  INCH  RECORDS 
lO^xlOM    "    10  " 
l2Mxl2M    "    12  " 

Hole   in  center   and  without  flap 
SPECIAL    ENVELOPES    MADE    TO  ORDER 


OUR  PRICES  ON  BOTH  ARE  VERY  INTERESTING  AND  WILL  SURELY  SAVE  YOU  MONEY. 

WESTERN  TALKING  MACHINE  AND  SUPPLY  CO. 

FRANK   DILLBAHNER.  Prop.  No.  6  MADISON  STREET,  CHICAGO 


WRITE  TODAY 


SEND    US   YOUR   HORN  WANTS. 


NEW   DESIGNS   AND   DECORATIONS,   LOWEST  PRICES 


28 


THE  TALKING  MACfflNE  WORLD. 


TRADE  GLEANINGS  FROM  THE  PACIFIC  COAST 


May  the  Best  Month  of  the  Year — Visit  of  Fleet  Helps  Business — Visitors  Numerous  During  the 
Month — Sherman,  Clay  &  Co.  Report  Demand  for  High  Grade  Machines  and  Records — 
Seattle  Branch  Sells  Auxetophone  on  Battleship — Eilers  Music  Co.  Doing  Gcod  Business — 
Kohler  &  Chase  Also  Make  Some  Nice  Sales  to  Fleet — Manager  Miller  Mal<ing  Some  Unique 
Records — Wholesale  Department  of  Columbia  Co.  Settled  in  New  Quarters. 


(Special  to  The  Talking  Machiae  World.) 

San  Francisco,  Cal.,  June  5,  1908. 

The  most  successful  month  of  the  year,  so  far, 
has  just  come  to  a  close,  and  while  the  present 
month  is  not  opening  quite  as  favorably  as  might 
be  wished,  there  was  no  expectation  that  the  rec- 
ord of  May  would  be  kept  up  steadily,  and  little 
dissatisfaction  is  expressed.  The  presence  of 
the  naval  fleet,  as  was  expected,  brought  about 
a  decided  increase  of  talking  machine  business  in 
San  Francisco.  There  were  visitors  from  all 
parts  of  the  Coast,  and  from  considerable  dis- 
tances in  the  interior,  many  of  whom  took  ad- 
vantage of  Iheir  visit  to  the  city  to  make  pur- 
chases of  machines  or  up-to-date  records  at  the 
central  stores.  In  addition  to  this,  there  w-as  a 
fair  amount  of  business  done  directly  wth  the 
fleet,  especially  as  two  large  houses.  Sherman, 
Clay  &  Co.  and  Kohler  &  Chase,  took  the  trouble 
to  get  in  touch  with  the  fleet  before  its  arrival. 
This  business,  though  limited,  ran  to  the  better 
class  of  machines  and  records,  amounting  in  the 
end  to  considerable  money.  The  strictly  local 
trade  opened  up  a  little,  but  most  of  the  in- 
crease seems  to  have  come  from  the  outside. 

There  have  been  several  visitors  from  the 
trade  in  the  east  and  outside  coast  points  during 
the  month,  but  most  of  them  have  left  by  this 
time.  F.  K.  Dolbeer,  general  manager  of  sales 
for  the  National  Phonograph  Co.,  was  in  San 
Francisco  last  week,  and  has  just  left,  after  a 
visit  to  the  various  representatives  of  the  com- 
pany. The  Edison  Business  Phonograph  is  now 
being  introduced  on  the  Coast.  The  agency  has 
been  placed  with  Peter  Bacigalupi  &  Son,  for 
years  tlie  principal  Edison  representatives  here, 
and  they  will  set  aside  a  special  department  for 
the  handling  of  this  instrument. 

Howard  .J.  Bailey,  of  the  talking  machine  de- 
partment of  tlie  Mackie  Piano  Co.,  of  Rochester, 
N.  y.,  was  in  San  Francisco  during  the  celebra- 
tion for  the  fleet. 

W.  S.  Gray,  Coast  manager  for  the  Columbia 
Phonograph  Co.,  returned,  last  week,  from  a 
visit  to  the  Sacramento  agency.  Mr.  Stapp, 
California  traveler  for  this  company,  has  been 
in  San  Francisco  for  the  last  few  days,  but  will 
leave  this  week  for  his  southern  territory.  The 
Columbia  business  at  present  is  reported  as 
comparatively  quiet. 

Sherman,  Clay  &  Co.  report  a  very  fail-  de- 
mand for  Victor  goods,  sales  of  which  still  show 
up  well,  though  the  tone  of  business  is  not  so 


strong  as  a  few  weeks  ago.  Mr.  McCarthy  re- 
gards as  a  most  encouraging  feature  the  steady 
run  on  high  grade  goods,  both  machines  and 
records,  which  swells  the  total  of  receipts  to 
good-sized  figures.  The  cash  business  last  month 
was  surprisingly  large,  and  included  many  sales 
of  Victrolas.  The  popularity  of  the  Lucia  Sex- 
tette keeps  up.  Three  shipments  of  these  rec- 
ords have  been  sold  out,  and  another  lot  is  ex- 
pected. A  notable  sale  last  month  was  that  of 
an  Auxetophone.  which  was  placed  on  the  Colo- 
rado, together  with  $300  worth  of  records  by  the 
Seattle  branch.  At  present  .things  are  rather 
quiet  at  Sherman,  Clay  &  Co.'s  talking  machine 
department,  as  several  of  the  salesmen  are  tak- 
ing their  vacations  and  the  force  is  somewhat 
upset. 

The  business  of  the  Eilers  Music  Co.'s  talking 
machine  department  has  come  ahead  very  satis- 
factorily during  the  past  month,  under  the  im- 
mediate management  of  J.  E.  McCracken,  su- 
perintendent of  the  talking  machine  business  of 
all  the  Eilers  stores.  Mr.  McCracken  says  that 
he  has  accomplished  what  he  started  out  to  do, 
and  that  this  store  is  the  only  one  in  the  city 
which  carries  a  full  stock  of  all  lines  of  talking 
machine  goods.  The  stock  is  now  fairly  com- 
plete, though  additional  goods  continue  to  arrive 
and  the  large  space  for  the  display  of  stock  is 
rapidly  being  filled  up.  A  large  shipment  of  Re- 
ginaphones,  for  which  the  Eilers  Co.  have  the 
Coast  agency,  has  just  arrived,  and  a  large  busi- 
ness is  looked  for  on  this  line.  Mr.  McCracken 
is  preparing  to  make  a  trip  east  this  week.  He 
will  be  absent  about  a  month,  and  expects  to 
visit  s  number  of  the  larger  concerns. 

Kohler  &  Chase  say  that  their  talking  ma- 
chine business  locally  is  now  picking  up  a  little, 
though  it  showed  some  falling  off  a  week  ago. 
They  did  a  very  good  business  with  various  war- 
ships and  revenue  cutters,  and  are  now  filling 
some  good  orders  for  records  that  have  been  re- 
ceived by  mail.  The  latest  arrival  is  a  large  lot 
of  Cuban  Edison  records,  which  are  already  find- 
ing some  popularity. 

Mr.  Miller,  manager  of  Kohler  &  Chase's  talk- 
ing machine  department,  is  taking  records  of 
old-time  songs  and  recitations  from  "Uncle 
George'  Bromley,  a  well-known  clubman,  and 
for  years  well  known  as  a  popular  entertainer, 
who  is  now  ninety-two  years  old.  It  is  the  pur- 
pose of  a  prominent  local  club  to  make  a  book  " 
of  Mr.  Bromley's  songs,  and  to  save  him  the 


labor  of  writing  them  out,  Mr.  Miller  is  taking 
oral  records  on  the  Edison  machine.  So  far  he 
has  secured  some  very  interesting  records. 

M.  M.  Krupp,  a  prominent  talking  machine 
dealer  of  Nome,  Alaska,  was  in  San  Francisco 
iast  wec-k  ordering  his  year's  supply  of  stock. 

The  wholesale  department  of  the  Columbia 
Phonograph  Co.  is  now  comfortaibly  settled  in 
the  new  quarters  adjoining  the  retail  store  at 
Van  Ness  avenue  and  O'Farrell  street,  and  the 
new  arrangement  of  the  offices  has  been  com- 
pleted. The  department  now  has  plenty  of 
room,  and  the  wholesale  stock  on  hand  has  been 
considerably  increased. 

Word  comes  from  Honolulu  that  the  presence 
there  of  a  Brazilian  and  Chilean  naval  training 
ship  about  the  middle  of  May  nearly  cleaned  out 
the  stock  of  talking  machines  on  the  islands. 


A   CONVENIENT  RACK. 

The  Small  Monarch  Just  Introduced  by  the 
Syracuse  Wire  Works  Holds  200  Records  and 
Possesses  Many  Features  That  Appeal  to 
Dealers. 


The  Syracuse  Wire  Works,  Syracuse,  N.  Y., 
are  introducing  a  new  rack  which  is  practically 
a  small  edition  of  the  Monarch  holding  only  200 
records.  It  is  equipped  as  is  the  Monarch,  with 
ball  bearings  so  that  it  makes  a  very  attractive 
fixture.  It  is  small  enough  so  that  it  sets  read- 
ily on  an  ordinary  counter  and  every  record  is 
within  easy  reach.  The  dealer  can  set  this 
rack  on  his  counter  along  side  his  demonstrating 
machine,  and  keep  in  it  all  the  latest  and  best 
selling  records;  practically  four  months.  At  the 
end  of  each  month  he  can  pull  out  the  oldest 
month's  records  and  fill  in  the  one  side  with 
the  latest  records.  In  this  way  he  has  before 
him  everyone  of  the  latest  records  within  easy 
reach,  and  he  knows  where  to  find  everyone  of 
them  by  merely  revolving  the  rack.  Under  the 
circumstances  there  is  no  running  back  and 
forth  for  anything.  The  rack  will  sell  to  the 
dealer  for  $10. 


FREELAND  JOINS  ZED  CO.  PORCES. 


W.  H.  Freeland,  who  has  been  connected  with 
the  music  trade  practically  all  his  life,  and 
more  recently  in  charge  of  the  talking  machine 
department  of  I.  Davega,  Jr.,  119  W.  125th 
street.  New  York,  has  joined  the  forces  of  the 
Zed  Co.,  the  Zonophone  distributers  and  ex- 
porters, at  77  Chambers  street.  New  York,  in  the 
capacity  of  traveling  representative  for  part  of 
Greater  New  York,  New  York  State  and  New 
Jersey.  j\Ir.  Freeland  has  a  wide  acquaintance 
in  the  talking  machine  trade  and  should  succeed 
in  enlisting  a  goodly  number  of  supporters  for 
the  Zonophone  line. 


Two  New  Ones 

From  the  HUMPHREY  Line  of 
Record  Cabinets 

The  illustration  shows  No.  107  Disc  Record  Cabinet,  made  of 
Solid  Oakj  Golden  Finished.  The  interior  of  this  is  finished 
llic  Humphrey  way-  smooth.,  neat  and  attractive.  Exterior 
rubbed  :ind  polished.  I'.ach  division  in  rack  holds  five  Records; 
the  entire  Cabinet  holds  125  12-inch  Records. 

Height,  inches. 
Width,  17  inches. 
iyei)th.  15=),'i  inclics. 
Weight,  55  lbs.,  crated. 

Quarter  Sa\Md  Onk  front,  jilain  si<U-s  and  top.  paneled  baek 

Price,  $10.00  List 

No.  137,  Cylinder  Record  Cabinet,  holds  125  cylinder  KcconU 
—  ?*ame  finish,  same  dimensions.  Interior  fitted  with  five  tray>, 
whicii  can  be  pulled  out  and  suspended  at  any  angle,  making  all 
Records  easily  acus-^ibK'. 

Price,  $11.00  List 

Otir  Catalog  illustrate-^  many  styles  for  Cylinder  and  Disc 
Records  the  Ite.st  maile,  the  best  designed,  and  best  finished 
Cabinets  in  llie  world    at  popular  prices. 

.•^end  youv  order  to  llie  nearest  Jobber,  or  write  at  once  for 
Hi  w  (  atalov; 

HIMPHREY  SALES  CO.    -    DETROIT.  MICH. 


THE  TALKING  MACHINE  WORLD. 


29 


LAST  CALL  FOR  JOBBERS'  CONVENTION  AT  ATLANTIC  CITY. 


Jobbers  Should  Not  Delay  Arrangements  for  Accommodations. — Large  Attendance  Is  Already  As- 
sured— Hotel  Chalfonte  Will  be  Headquarters — Manufacturers  will  be  Well  Represented. 


The  steady  work  of  the  Committee  of  Arrange- 
ments for  the  convention  of  the  National  Asso- 
ciation of  Talking  Machine  Jobbers,  to  be  held  at 
Atlantic  City,  July  6-7,  1908,  is  beginning  to  tell 
in  the  response  by  jobbers  who  will  attend.  This 
committee  consists  of  J.  Newcomb  Blackman, 
proprietor  Blackman  Talking  Machine  Co.,  New 
York;  C.  V.  Henkel,  president  Douglas  Phono- 
graph Co.,  New  York,  and  Louis  Buehn,  of  Louis 
Buehn  &  Brc,  of  Philadelphia.  In  order  that  the 
trade  in  general  may  be  posted  as  to  the  arrange- 
ments, J.  Newcomb  Blackman,  chairman  of  the 
above  committee,  gave  The  World  his  report,  as 
follows: 


THE  CHALFONTE  WHERE  THE  JOBBERS  WILL  MEET. 

"Our  committee  recently  addressed  a  circular 
letter  to  members  of  the  association  and  jobbers 
in  the  trade.  A  return  postal  card  was  sent  out, 
and  the  response  assures  us  that  there  will  be  a 
larger  attendance  than  at  any  previous  conven- 
tion. It  is  urged  that  all  jobbers  receiving  these 
postals  will  respond  promptly,  as  it  will  be  a 
great  help  to  the  committee  for  them  to  know 
as  nearly  as  possible  who  will  attend. 

"The  accommodations  secured  at  the  Hotel 
Chalfonte  are  first-class  in  every  respect,  and  as 
this  will  be  the  headquarters  for  the  convention, 
we  hope  that  most  members  will  make  arrange- 
ments for  accommodations  at  this  hotel.  It  may 
be,  however,  that  more  reasonable  accommoda- 
tions would  be  preferred,  and  for  that  reason  we 
have  secured  special  rates  from  the  Hotel  Ra- 
leigh. The  rates  that  will  be  quoted  to  those  at- 
tending the  convention  by  the  Chalfonte  and 
Raleigh  follow: 

"The  Hotel  Chalfonte  (Headquarters  of  Conven- 
tion), American  plan  (including  meals) — One 
room  when  occupied  by  one  person,  $3.50  to  $4.50 
per  day;  one  room  when  occupied  by  two  per- 
sons, $6,  $7  and  $8  per  day;  one  room  with  bath 
when  occupied  by  two  persons,  $10  per  day;  one 
extra  large  corner  room  with  bath  when  occupied 
by  two  persons,  $12  per  day;  rooms  occupied  by 
more  than  one  person  are  to  be  furnished  with 
two  single  beds.  The  Chalfonte  is  on  the  beach 
front  and  is  one  of  the  leading  hotels. 

"The  Hotel  Raleigh,  American  plan  (including 
meals) — One  room  when  occupied  by  one  person, 
$3  daily  or  $17.50  weekly;  one  room  occupied  by 
two  persons,  $5  daily  or  $30  weekly;  one  room 
with  bath  occupied  by  one  person,  $4  daily  or 
$26  weekly;  one  room  with  bath  occupied  by  two 
persons,  $7  daily  or  $42  weekly;  a  suite  of  two 
rooms  and  bath,  occupied  by  four  persons,  $12 
daily  or  $80  weekly.  The  Raleigh  is  near  the 
Chalfonte,  and  is  less  than  one  block  from  the 
beach. 

"Our  committee  feel  that  these  two  hotels  can 
furnish  satisfactory  accommodations  if  members 
will  make  their  arrangements  far  enough  in  ad- 
vance. It  must  be  remembered  that  Atlantic  City 
will  be  crowded  at  this  time  on  account  of  the 
Fourth  of  July  attendance. 


"Most  of  the  jobbers  are  arranging  to  arrive 
on  the  3d,  thus  getting  the  benefit  of  the  holiday 
and  Sunday,  which,  with  the  two  meeting  days, 
will  give  them  at  least  a  four  days'  visit.  Many 
jobbers  have  arranged  to  stay  a  week  or  10  days, 
for  they  realize  that  Atlantic  City  is  an  ideal 
place  for  a  vacation. 

"If,  for  any  reason,  members  prefer  to  secure 
accommodations  at  other  hotels,  they  will  have 
no  difficulty  in  getting  whatever  accommodations 
they  desire.  There  are  also  a  number  of  board- 
ing houses  in  case  a  longer  stay  would  make 
such  arrangements  more  desirable.  We  do  not 
want  anyone  to  stay  away  because  they  have  the 
impression  that  they  can- 
not get  reasonable  ac- 
commodations. 

"Special  attention  is 
called  to  the  fact  that 
all  arrangements  should 
be  made  direct  with 
the  hotel  management, 
and  that  when  writ- 
ing it  should  be  men- 
tioned that  you  are  to 
attend  the  convention 
and  want  special  rates 
quoted  accordingly.  Any 
request  for  suggestions 
or  further  information 
regarding  accommoda- 
tions will  be  promptly 
answered  if  addressed 
to  me,  'as  chairman  of 
this  comittee. 

"Letters  addressed  to 
the  manufacturers  invit- 
ing officers  and  employes  to  visit  Atlantic  City 
during  the  convention  indicate  that  they  will  be 
well  represented,  and  jobbers  should  not  forget 
that  this  will  be  an  ideal  opportunity  to  meet  the 
well-known  members  of  the  industry  and  get  ac- 
quainted generally.  It  is  also  likely  that  a  num- 
ber of  dealers  will  be  on  hand.  Conditions  are 
such  that  a  hand-in-hand  co-operation  between  the 
dealer,  jobber  and  manufacturer  is  essential,  and 
this  occasion  will  be  a  grand  opportunity  to  have 
aa  understanding  regarding  the  fall  campaign, 
vhich  will  start  the  wheels  of  prosperity  with 
increasing  momentum. 

"As  an  evidence  of  the  fact  that  Atlantic  City 
is  a  great  attraction  as  a  summer  resort,  replies 
show  that  jobbers  in  most  every  case  are  bring- 
ing members  of  their  family.  The  ladies  will 
therefore  be  out  in  force,  and  the  opinions  so  far 
indicate  that  their  presence  is  requested  at  the 
informal  subscription  banquet,  which  will  be 
given  on  the  evening  of  July  7, 

"The  Trunk  Line  Association,  representing 
various  railroads  in  the,  Middle  States,  have 
granted  reduced  rates  under  their  certificate 
plan.  They  used  to  offer  special  rates  on  a  basis 
of  one  fare  coming  and  one-third  returning,  but 
they  now  have  changed  this  to  one  fare  coming 
and  three-fifths  returning. 

"Our  committee  have  carefully  considered  this 
matter,  and  as  the  conditions  covering  this  re- 
duction make  it  necessary  for  tickets  to  be  pur- 
chased at  a  certain  time  and  under  certain  con- 
ditions, as  well  as  limiting  the  visit,  the  route 
of  travel,  etc.,  we  fail  to  see  any  great  advantage. 

"It  is  also  likely  that  in  many  cases  it  will  be 
possible  to  take  advantage  of  special  excursion 
rates,  which  are  offered  for  a  trip  to  Atlantic 
City,  and  that  better  rates  could  be  obtained  in 
that  way.  If  the  certificate  plan  of  obtaining 
the  above  rates  was  not  carried  out  in  detail  by 
at  least  100  members,  no  reduction  would  be  re- 
ceived on  the  return  trip,  and  for  this  reason 
our  committee  feel  that  members  will  be  able 
to  take  advantage  of  excursion  rates  to  better 
advantage. 

"I  want  the  trade  in  general  to  know  that, 
contrary  to  the  ideas  of  some  jobbers,  the  manu- 
facturers are  supporting  the  work  of  our  asso- 


Play  Ball! 

Mr.  Dealer,  play  ball ! 

It  is  a  very  healthy  exercise  for 


you,  but  to  jDlay 


Zoiioplione=lle(0[(ls 


on 


\m 


is  a  still  healthier  exercise  for — 
your  pocketbook.  Any  customer 
that  has  ever  heard  our  latest  Band 
or  Orchestra  Eecords  will  not  buy- 
any  other. 

The  thing  that  wins  out  in  a 
ballgame  is  the 

Hit. 

Nobody  can  offer  any  more  Hits 
than  we  have  again  the  pleasure  to 
offer  to  the  trade  on  our 

July  List, 

which  is  ready  for  the  trade  now. 

Come  in  and  hear  the  latest 
Hits,  or  write  to 

ZED-Company 

FORMERLY 

Zon-o-phone  Distributing  &  Exp  c  rt  Co. 
77  Chambers  Street 
NEW  YORK 

Telephone  Nos.  3Q23  ,  Worth 


30 


THE  TALKING  jMACHINE  WORLD. 


ciation  and  encourage  their  jobbers  in  becoming 
members.  They  realize  that  our  worli  is  for  the 
good  of  all  concerned,  and  that  any  suggestions 
made  or  concessions  asked  will  be  -weighed  on  all 
sides  by  competent  men  before  being  presented. 

"I  again  request  any  member  having  subjects 
that  he  would  like  treated  at  this  convention  to 
send  his  views  to  me.,  as  chairman  of  the  Resolu- 
tion Committee,  providing  he  intends  to  present 
them  as  resolutions.  This'  is  particularly  impor- 
tant in  any  case  where  the  member  cannot  attend. 

"The  general  features  of  the  convention  were 
so  fully  treated  in  The  World  last  month  and  by 
information  mailed  by  our  committee,  that  I  do 
not  think  it  will  be  necessary  to  repeat  same. 
Jobbers  who  are  not  members  and  would  like  to 
take  part  in  the  meetings  are  requested  to  send 
their  application  for  membership  to  Perry  B. 
Whitsit,  213  South  High  street,  Columbus,  O. 

"It  is  not  necessary,  however,  to  be  a  member 
of  the  association  to  attend  the  convention,  but 
as  the  by-laws  are  extremely  liberal  and  the  ad- 
vantages are  so  great,  it  seems  that  any  jobber 
wno  gives  this  subject  serious  thought  will  cer- 
tainly realize  the  great  advantage  of  becoming  a 
member.  I  am  at  the  service  of  the  trade  in 
general  to  answer  inquiries  and  give  any  infor- 
mation I  can  regarding  this  convention;  there- 
fore kindly  address  same  to  J.  Newcomb  Black- 
man,  chairman  of  Committee  of  Arrangements, 
97  Chambers  street.  New  York  City." 


TRADE  NOTES  FROM  PHILADELPHIA. 

Decided  Improvement  in  Business — Small 
Stocks  Carried — Value  of  Publicity — Inter- 
esting Chat  with  Louis  Buehn — Big  Victrola 
Trade — The  Talking  Machine  as  an  Edu- 
cator— Sol.  Bloom's  New  Quarters — Wey- 
mann's  Growing  Trade — Other  News. 


(Special  to  The  Talking  Machine  VTorld.) 

Philadelphia,  Pa.,  June  8,  190S. 

For  the  last  thirty  days  a  decided  improve- 
ment has  been  felt  in  talking  machine  circles 
here.  Especially  has  this  been  true  of  wholesale 
business,  and  while  dealers  are  by  no  means 
stocking  heavily,  the  orders  have  been  far  more 
frequent  and  regular.  Jobbers  in  this  city  are 
also  enjoying  a  good  retail  trade,  which,  if  any- 
thing verges  toward  the  higher  priced  machines 
and  records. 

In  looking  around  among  the  dealers,  the 
World  noticed  with  surprise  that  many  carry 
but  a  ridiculously  small  stock  of  machines  in 
some  cases — only  one  style  being  shown.  Now 
this  method  of  doing  business  is,  to  say  the  least, 
short-sighted,  and  beside  losing  a  great  deal  of 
business,  the  dealer  actually  cheapens  the  busi- 
ness generally.  It's  sometimes  hard  enough  to 
close  a  sale  with  the  goods  right  there  to  be 
shown  and  demonstrated,  but  it  is  a  great  deal 
harder  to  prove  the  merits  of  a  machine  from 
a  catalogue  or  show  wherein  it  is  better  than 
the  cheaper  model  carried  by  the  dealer — or  vice 
versa.  We  do  not  mean  by  this  that  a  dealer 
should  carry  a  large  surplus  stock  as  this  is  un- 
necessary, and  it  is  for  this  that  the  jobber  is 


IVIR.  DEALER 

IF    YOU    WANT  THE 

EXCLUSIVE    SALE  OF 


STR 
RECORDS 


IN    YOUR    TOWN,   WRITE  AT  ONCE 

MUSICAL  ECHO  CO. 

DISTRIBUTORS  FOR  E\STERN  TERRITORY 

BIG    STOCK  QUICK  SERVICE 

1217  Ctieslnul   Street,  PhlladelpHIa 


made,  but  we  do  think  that  the  manufacturers 
should  compel  all  dealers  to  carry  at  least  a 
complete  sample  line,  at  all  times,  as  this  is 
certainly  necessary  in  order  to  do  anything  like 
justice  to  the  goods.  As  it  now  stands,  there 
are  only  too  many  of  these  small  fry,  who  order 
from  hand-to-mouth,  dividing  up  the  business 
too  much,  and  by  their  slipshod  methods  demor- 
alizing trade. 

There  are  many  ways  in  which  a  progressive 
house  can  increase  its  record  sales,  but  we  know 
of  no  other  offering  so  many  advantages  as  that 
of  the  local  dailies,  providing  that  the  copy  is 
newsy  and  catchy.  To  give  an  idea  of  what  we 
mean  by  "newsy  and  catchy,"  we  herewith  re- 
produce an  advertisement,  which  recently  ap- 
peared in  the  Philadelphia  Record.  This,  as  one 
will  notice,  has  the  appearance  of  being  a  reg- 
ular news  item  and  headed  by  a  photograph  of 
Wm.  J.  Bryan,  who,  being  now  more  than  ever  in 
the  public  eye,  it  could  scarcely  escape  the  notice 
of  the  most  casual  reader,  and  therefore  its  su- 
periority over  the  regular  cut  and  dried  adver- 
tisement is  in  proportion: 

im  SPEECHES  BY  WILUAM  JENNEVGS  BRYAN 

"Guaranty  of  Bank  Deposits,"  "Swollen  Fortunes," 
"The  Labor  Question,"  "The  Railroad  Question."  "The 
Trust  Question."  "The  Tariff  Question,"  "Popular  Elec 
lion  of  Senators,"  "An  Ideal  Republic,"  "Imperialism" 
and  "Immortality,"  are  the  subjects  which  ilr.  Bryan 
will  discuss  by  means  of  a  wonderful  set  of  Records 
which  he  made  for  the  Edison  Phonograph.  The  rec- 
ords were  made  in  Mr.  Bryan's  library  at  Lincoln, 
Neb.,  and  are  so  perfectly  recorded  that  his  voice  is 
absolutely  recognizable.  The  Heppe  Piano  House,  who 
are  direct  factory  representatives  of  Mr.  Edison's  Com- 
pany, have  just  received  the  first  reproductions  of  these 
records  and  they  will  be  opened  for  hearing  and  sale 
after  S  o'clock  this  morning,  at  their  rooms.  HIT 
Chestnut  street.  It  is  a  wonderful  achievement — the 
placing  of  such  a  set  of  records  on  the  market  at  a 
cost  of  35c.  for  a  single  speech. 

Admitting  that  these  records  offer  an  excep- 
tionally good  opportunity  for  the  talking  ma- 
chine man  to  take  advantage  of  an  enormous 
amount  of  free  advertising,  there  are  opportuni- 
ties as  well  in  every  new  monthly  list  that 
comes  out.  The  wide  awake  retailer  has  the 
chance  to  watch  the  theatre  bulletins,  etc.,  and 
to  keep  his  announcements  keyed  to  them. 

Louis  Buehn,  in  a  chat  with  The  World,  re- 
ported quite  a  marked  improvement  in  busi- 
ness since  the  first  of  June,  over  that  of  the 
preceding  month.  Dealers  are  ordering  more 
regularly  and  in  a  more  confident  manner  than 
of  late.  Even  the  commercial  end  of  Mr.  Buehn's 
Edison  business  seems  to  have  suffered  but  little 
from  what  is  termed  "summer  dulness,"  which 
is  really  remarkable,  as  such  things  as  office  fix- 
tures seldom  sell  ■well  during  this  season.  In 
speaking  of  the  coming  convention  at  Atlantic 
City,  Treasurer  Buehn  said:  "Never  before  has 
the  committee  of  arrangements  worked  so  hard 
and  consistently  as  on  this  occasion,  and  while 
personally  I  do  not  know  just  who  are  coming 
and  who  are  not,  I  look  forward  confidently  to 
the  biggest  and  most  successful  meeting  ever 
held  in  this  trade,  and  sincerely  hope  that  none 
who  can  possibly  get  away  will  be  absent." 

One  "\''ictrola  a  week,  for  the  past  two  and  a 
half  months,  is  the  record  of  the  C.  J.  Heppe 
Co.,  and  one  to  be  proud  of,  too,  when  one  adds 
this  to  their  sales  on  other  styles,  not  to  men- 
tion the  records.  In  fact,  this  company  seem  to 
have  no  kick  coming  anywhere  along  the  line 
and  report  the  outlook  for  June  an  encouraging 
one. 

Miss  Chandler,  of  the  fashionable  Chandler 
School  of  Vocal  Training,  in  this  city,  is  an  en- 
thusiastic admirer  of  the  talking  machine,  and 
one  of  her  suggestions  to  her  students  is  to  buy 
records  made  by  the  heads  of  the  profession, 
such  as  Caruso,  Mme.  Melba,  etc.,  so  that  they 
can  study  the  finished  technique  of  these  artists. 
In  fact,  l^Iiss  Chandler  is  even  now  seriously  con- 
sidering adding  the  Victor  to  her  staff  of  teachers, 
making  this  an  established  branch  of  the  train- 
ing. Jobbers  and  dealers  everywhere  get  wise 
and  make  a  tour  of  musical  circles  in  your  sec- 
tion. It  will  pay  you. 

The  Penn  Phonograph  Co.,  of  this  city, 
report    conditions    as    far  more    steady  with 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Pohshed 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


prospects  ever  brightening.  Collections  have 
been  fairly  good,  and  Brother  Barnhill, 
who  has  made  several  trips  recently  in  the 
interest  of  his  company,  added  a  number  of  new 
dealers  to  their  staff. 

Adolf  Weiss,  of  the  Western  Talking  Machine 
Co.,  is  going  after  trade,  hammer  and  tongs, 
with  evidently  good  results.  Another  salesman 
will  be  put  out  on  the  road,  who  will  devote 
his  entire  attention  to  the  piano  and  musical 
instrument  trade  in  this  territory. 

The  Weymann  Co.  are  still  increasing  their 
trade  in  talking  machines,  which,  since  their  es- 
tablishment on  Chestnut  street,  has  grown  very 
fast.  They  will  be  fully  represented  at  Atlantic 
City,  where  they  will  do  their  share  toward  wel- 
coming the  western  and  southern  faction. 

The  ne-R-  quarters  of  Sol  Bloom,  the  New 
York  jobber,  in  this  city,  are  not  finished  as  yet, 
and  though  the  opening  was  set  for  the  first  of 
June,  it  will  be  three  weeks  later  before  the 
doors  will  be  thrown  open.  This,  it  is  claimed, 
will  be  the  largest  and  handsomest  exclusive 
talking  machine  wareroom  in  the  country,  and, 
situated  as  it  is  on  Broad  street,  opposite  the 
well  known  Bellevue-Stratford,  and  in  the  the- 
atre section,  it  would  seem  as  though  a  good 
class  of  trade  would  be  obtained. 

Louis  J.  Gerson,  of  the  Musical  Echo  Co.,  was 
in  New  York,  attending  the  Piano  Dealers'  con- 
vention, held  at  the  Hotel  Astor  this  week.  Busi- 
ness with  them  has  been  very  satisfactory. 

The  Columbia  Phonograph  Co.,  of  this  city, 
on  the  last  day  of  May  closed  the  best  month's 
business  since  the  holidays,  and  in  speaking 
of  the  outlook.  Manager  Goldrup  thought  that 
June  would  live  up  to,  if  not  surpass,  this  rec- 
ord. This  company  have  just  brought  out  a 
cheap  model  disc  machine  to  retail  at  |12.60,  and 
so  good  value  is  it  for  the  money,  that  sales  on 
this  style  are  bound  to  be  big. 


VICTOR  VICTROLA  FOR  PRESIDENT. 


Secretary  of  War  Taft  Also  Places  One  in  His 
Home  in  Washington — Goodly  Supply  of 
Discs  Ordered. 


Both  President  Roosevelt  and  Secretary  of 
War  Taft  recently  bought  Victor  Victrolas  for 
their  homes.  The  order  came  through  a  promi- 
nent New  York  Victor  dealer,  who  was  in  Wash- 
ington, D.  C,  within  the  past  month,  having 
interviews  with  the  President  and  Secretary 
Taft  by  appointment.  The  same  dealer  expects 
to  go  to  the  Republican  convention  in  Chicago 
and  do  some  heavy  work  for  Mr.  Taffs  candi- 
dacy. 


Many  a  clerk  has  made  customers  for  the  store 
by  being  possessed  by  patience  unlimited.  Pa- 
tience is  to  salesmanship  what  oil  is  to  an  axle. 


THE  TALKING  MACHINE  WORLD. 


SWEEPING  DECISION  HANDED  DOWN 

In  Favor  of  the  National  Phonograph  Co.  In  the  Suit  Brought  Against  S.  B.  Davega,  the  Nominal 
Defendant,  In  a  Test  Suit  Filed  by  the  New  York  Phonograph  Co. — Case  Dismissed  by 
Unanimous  Vote  of  the  New  York  Supreme  Court,  Appellate  Division,  for  Lack  of  Jurisdic- 
tion— Extract  from  the  Decision. 


On  June  5  the  New  York  Supreme  Court,  Ap- 
pellate Division,  Second  Department,  by  a  unani- 
mous vote,  reversed  the  interlocutory  judgment 
obtained  by  the  New  York  Phonograph  Co.  against 
S.  B.  Davega,  an  Edison  jobber  of  New  York 
City,  the  nominal  defendant  in  the  test  suit  filed 
against  every  jobber  and  dealer  of  the  National 
Phonograph  Co.  in  the  State.  It  is  a  sweeping 
decision,  with  the  case  being  dismissed  for  lack 
of  jurisdiction.  Or,  as  the  court  says:  "The 
conclusion  seems  inevitable  that  whatever  rights 
the  plaintiff  has  as  against  the  defendant  or  his 
vendor,  are  patent,  not  contract  rights.  If  so, 
any  suit  to  enforce  these  rights  arises  under  the 
patent  laws  of  the  United  States,  and  the  courts 
of  this  State  cannot  take  jurisdiction  of  it." 

This  case  has  been  before  the  New  York  State 
courts  for  about  two  years,  and  after  being  heard 
In  special  term,  before  Judge  Keogh,  in  West- 
chester County,  who  sustained  the  findings  of  the 
federal  courts,  an  appeal  was  taken  by  the  de- 
fense. Judge  Miller,  who  wrote  the  opinion  of 
the  appellate  division,  recites  the  history  of  the 
case  at  considerable  length,  in  which  the  con- 
tract relations  of  the  Edison  Phonograph  Works, 
the  Edison  Works,  the  North  American  Phono- 
graph Co.,  the  New  York  Phonograph  Co.,  and 
the  National  Phonograph  Co.  are  given  in  much 
detail.  Then  he  takes  up  the  merits  of  the  con- 
troversy as  follows: 

MB.    EDISOX    SOLE    AND     HIGHEST  BIDDER. 

The  business  contemplated  by  the  parties  to  the  dif- 
ferent contracts  hereinbefore  referred  to  was  not  as 
successful  as  they  anticipated,  and  in  1894  said  North 
American  Phonograph  Co.  became  insolvent,  and  a  re- 
ceiver of  it  was  appointed  by  the  chancery  court  of 
New  Jersey.  On  the  8th  day  of  February,  1896,  the 
assets  of  sai!d  insolvent  company  were  sold  by  the 
receiver  at  public  auction  pursuant  to  a  decree  of  said 
court,  and  Mr.  Edison  being  the  sole  and  highest  bid- 
der became  the  purchaser,  paving  ?50,000  for  the  stock 
of  the  Edison  Phonograph  Co.  and  |50,000  for  the 
other  assets  which  inclulded  his  patents  and  tie  vari- 
ous contracts  of  said  company.  He  assigned  his  bid 
to  the  National  Phonograph  Co.,  a  New  Jersey  corpora- 
tion then  recently  incorporated,  and  it  assigned  to  a 
Mr.  Ott  its  interest  in  said  contracts  under  said  bild. 

Said  receiver  transferred  to  said  National  Phono- 
graph Co.  the  stock  of  the  Edison  Phonograph  Co. 
and  the  patents  owned  by  the  insolvent,  and  assigned 
said  contracts  to  said  Ott,  who  agreed  to  perform  the 
several  stipulations,  covenants  and  agreements  therein 
made  by  said  North  American  Phonograph  Co.  The 
said  National  Phonograph  Co.  proceeded  to  develop  the 
business  independently  of  the  licenses  of  said  North 
American  Phonograph  Co.,  and  to  sell  the  patented 
articles  through  other  parties  with  whom  it  made  so- 
called  jobbers'  or  dealers'  agreements.  The  [defendant 
is  purchasing  said  articles  from  said  company  at 
Orange,  N.  J.,  and  selling  them  in  the  State  of  New 
York.  This  action  was  begun  June  19,  1906,  to  enjoin 
the  defendant  from  so  doing,  and  for  an  accounting. 

The  trial  court  found  that  none  of  the  inventions 
of  Mr.  Edison  other  than  for  factory  processes  made 
prior  to  the  sale  of  the  assets  of  the  North  American 
Phonograph  Co.,  and  used  bv  the  National  Phonograph 
Co.  in  the  manufacture  of  phonographs,  records  or 
supplies,  were  in  force  at  the  time  of  the  commence- 
ment of  this  action,  all  either  having  expired  by  reason 
of  expiration  of  the  term  of  the  patent  or  by  reason 
of  shorter  term  foreign  patents,  or  having  been  dis- 
carded ;  but  that  an  invention  was  ma!de  by  Mr.  Edison 
for  which  a  patent  was  applied  for  on  the  1st  day  of 
August,  1903,  the  last  day  of  the  15  years  subsequent 
to  August  1,  1888,  and  that  letters  patent  were  issued 
thereon  on  August  9,  1903.  That  finding  is  the  basis 
for  the  conclusion  of  law  that  the  plaintiff  is  entitled 
to  an  injunction  running  until  August  9,  1921,  and 
for  the  judgment  appealed  from. 

POSITION    OF    RESPONDENT  DEFINKD. 

The  respondent's  position  is  that  the  National 
Phonograph  Co.  is  the  successor  of  the  North  American 
Phonograph  Co.  ;  but  that  position  is  untenable.  The 
National  Co.  purchased  through  Mr.  Edison  the  assets 
of  the  North  American  Co.  at  receiver's  sale  pursuant 
to  a  judicial  decree.  There  was  nothing  in  that  decree 
which  required  the  purchaser  to  assume  the  obligations 
of  the  insolvent  company,  and  the  purchaser  at  a 
judicial  sale  of  the  assets  of  an  insolvent  corporation 
does  not  assume  the  latter's  obligations.  There  is  a 
finding  "that  such  acts"  (referring  to  acts  set  forth 
in  previous  findings  )  "were  done  pursuant  to  a  sclieme 
or  plan  and  as  an  expedient  and  device  to  unlawfully 
invade  the  said  exclusive  territory  of  this  plaintiff." 

But  so  far  as  that  may  refer  to  the  appointment  of 
a  receiver  of  the  North  American  Phonograph  Co.,  the 
Gale  of  its  assets  and  the  purchase  thereof  by  the 
National  Phonograph  Co.,  there  is  no  evidence  to  sup- 
port it.  It  is  unquestioned  that  the  North  American 
Phonograph  Co.  was  insolvent,  a  receivership  was 
necessary,  and  Mr.  Edison  or  a  company  organized  by 
him  had  as  much  right  to  purchase  the  assets  as  any- 
body had.  In  fact,  his  purchase  was  probably  fortu- 
nate for  the  creditors.  He  may  have  intended  that  the 
new  company  organized  by  him  should  proceed  to  de- 
velop the  business  independently  of  the  lessees  or 
licensees  of  the  North  American  Phonograph  Co.,  in 
whose  hands  it  had  proved  a  failure,  but  that  has 
nothing  to  do  with  the  rights  acquired  or  the  obliga- 
tions assumed  by  the  National  Phonograph  Co. 

CONTIIACT  WHOLLY  EXECUTOItY. 

There  was  no  privny  of  contract  between  it  and 
the  plaintiff,  or  between  Mr.  Edison  and  the  plaintiff. 
Neither  it  nor  Mr.  Edison  could  invade  the  plaintiff's 
rights,  but  we  must  first  ascertain  what  those  rights 
were  '  Obvlbusly  they  must  be  determined  as  of  the 
date  of  the  receiver's  sale.    At  that  time  the  plaintiff 


had  the  exclusive  right  to  use,  exhibit,  sublet  or  sell 
in  the  State  of  New  York  the  articles  covered  by  the 
patents  owned  by  the  insolvent  company  or  controlled 
by  it  through  its  ownership  of  the  Edison  Phonograph 
Co.,  and  if  necessary  to  manufacture  for  that  purpose. 
It  could  only  become  entitled  to  similar  rights  in  the 
subsequent  inventions  of  Mr.  Edison,  in  case  its  licen- 
sor, the  said  North  American  Phonograph  Co.,  becamn 
entitled  to  them  unaer  its  contract  with  him  ;  but  the 
provisions  of  such  contract  as  to  future  inventions  were 
wholly  executory.  He  was  not  obliged  to  assign  his 
rights  in  such  inventions,  unless  it  performed  its  part 
of  the  agreement,  i.  e.,  paid  the  expense  of  taldng  out 
the  patents  and  allowed  him  the  stipulated  sum  for 
experimental  work. 

When  it  became  incaoacitated  to  perform  by  reason 
of  insolvency  and  the  sale  of  its  assets,  his  agreement 
so  far  as  it  was  executory  ceased  and  there  is  no  pre- 
tence that  it  or  anyone  claiming  under  it  has  per- 
formed. Moreover,  under  its  contract  with  him  it  was 
to  exploit  his  inventions  and  to  purchase  the  patented 
articles  from  the  Euison  Phonograph  Works,  a  corpora- 
tion which  he  controlled,  and  when  it  ceased  to  be  able 
to  do  that,  his  obligation  to  majie  inventions  for  the 
benefit  of  it,  or  its  licensees,  with  whom  he  had  no 
contract  relations,  ceased. 

NO    OBLIGATION    INCURKED    BT    EDISON  INTERESTS. 

Its  contract  with  him  was  peculiarly  personal,  he 
was  vitally  interested  in  the  manner  in  which  it  per- 
formed, and  said  contract  was  not  in  terms  or  in  its 
nature  assignable.  By  purchasing  the  assets  of  the 
insolvent  company  and  assigning  his  bid  he  incurred 
no  obligation  except  to  pay  the  purchase  price.  Any 
property  rights  in  the  licensees  of  the  insolvent  com- 
pany arising  under  its  contracts  were  not  affected  by 
its  insolvency  and  the  sale  of  its  assets,  but  so  far  as 
such  contracts  remained  executory  and  were  dependent 
upon  the  continued  existence  of  the  corporation,  they 
were  terminated  by  its  dissolution.  I  speak  of  it  as 
a  dissolution,  because  that  was  the  practical  enect  of 
the  sale  by  the  receiver  of  all  its  assets.  It  does  not 
appear  that  there  was  a  formal  decree  dissolving  the 
corporation  ;  but  whether  the  corporation  was  formally 
dissolved  or  not,  so  far  as -its  contract  with  the  plain- 
tiff remained  executory,  the  remedy  of  the  latter  for  a 
breach  was  against  it ;  and  if  any  part  of  such  execu- 
tory provisions  survived  its  insolvency  and  the  sale 
of  its  assets,  the  plaintiff  would  have  to  stand  the 
same  as  any  creditor  and  upon  proving  its  damage 
take  its  pro  rata  share  on  a  i-iStribution  by  the  re- 
ceiver. 

It  may  be  that  a  new  contract  resulted  from  the 
agreement  of  said  Ott,  which  the  plaintiff  could  en- 
force against  him  if  it  has  ever  nut  itself  in  a  position 
to  'do  so,  but  we  have  no  such  question,  and  upon  the 
proof  before  us  the  National  Phonograph  Co.,  the 
defendant's  vendor,  is  not  concerned  with  it.  I  am 
not  saying  that  Mr.  Edison  could  wreck  the  North 
American  Phonograph  Co.  for  the  purpjjse  of  acquiring 
its  assets  and  destroying  the  value  of  the  plaintiff's 
contract  without  being  answerable  in  some  form  ot 
action,  for  I  believe  the  law  is  adequate  to  deal  with 
every  wrong,  but  while  mucli  is  said  by  the  learned 
counsel  for  tne  respondent  an  that  subject,  there  is  no 
proof  whatever  in  the  record  to  warrant  it. 

RIGHTS  OF  LICE>'SEES  NOT  PASSED  ON. 

The  rights  of  the  licensees  of  the  said  insolvent  com- 
pany in  the  inventions  of  Mr.  Edison  made  subsequent 
to  the  receiver's  sale  have  not  been  passed  on  in  the 
many  decisions  of  the  federal  courts  called  to  our 
attention  save  in  the  case  of  this  plaintiff  against 
Edison  and  others.  As  I  understand  the  judgment  in 
that  case  as  elucidated  by  the  subsequent  opinion  of 
Judge  Hazel  (not  yet  reported),  rendered  on  the  mo- 
tion for  an  attachment  for  violating  the  decree,  it  was 
limited  to  the  inventions  of  Mr.  Edison  made  prior  to 
the  receiver's  sale.  This_conclusion  requires  a  reversal 
of  the  judgment,  but  we  should  not  reverse  without 
disposing  of  the  question  of  jurisdiction. 

On  that  question  we  are  not  concluded  by  the  de- 
cisions of  the  federal  courts.  All  of  those  decisions 
save  the  last  were  made  on  demurrer  or  on  application 
for  an  injunction  pendente  lite,  and  the  question  was 
whether  the  bill  was  good,  or  whether  a  primu 
facie  case  was  made  appealing  to  the  discretion 
of  the  court.  Those  decisions  were  made  on  tlie 
theory  that  contract,  not  patent,  rights  were  in- 
volved :  that  the  North  American  Phonograph  Co. 
impliedly  covenanted  with  the  plaintiff  not  to 
invade  the  territory  in  which  the  latter  was  granted 
exclusive  rights,  and  that  the  National  Phonograph 
Co.  was  the  successor  of  the  said  Nortli  American 
Phonograph  Co.  Those  conclusions  may  have  been 
warranted  by  the  allegations  of  the  bill  or  by  the 
prima  facie  case  made,  but  as  already  shown  upon  the 
record  before  us  said  National  Phonograph  Co.  was  not 
the  successor  of  the  insolveiit.  Judge  Hazel  in  the 
case  of  this  plaintiff  against  National  Phonograph  Co. 
followed  said  decisions,  but  as  we  have  seen  he  held 
that  the  plaintiff's  rights  were  to  be  determined  as 
of  the  date  of  the  receiver's  sale,  and  it  does  not  seem 
that  it  was  material  to  that  decision  whether  said 
rights  were  regarded  as  contract  or  patent  rights. 
Assuming  that  the  decision  is  binding  on  the  defen- 
dant in  this  case,  as  the  respondent  seems  to  contend, 
it  only  concludes  him  upon  the  point  actually  decided. 


i.  e.j  that  it  was  unlawful  for  the  National  Phonograph 
Co.,  his  vendor,  to  trespass  upon  the  exclusive  rights 
of  the  plaintiff  under  the  patents  owned  or  controlled 
by  the  said  North  American  Phonograph  Co.  at  the 
time  of  the  receiver's  sale ;  a  proposition  that  does  not 
aeed  to  be  supported  by  the  rule  of  res  adjudicata. 

JURISDICTION   OF   STATE   COURT  INVOKED. 

The  jurisdiction  of  this  court  is  invoked  on  the 
ground  that  the  suit  is  to  enjoin  the  violation  ot  a 
negative  covenant,  express  or  implied ;  and  I  shall 
assume  for  the  purpose  of  the  discussion  that  the 
North  American  Phonograph  Co.  was  under  covenant 
with  the  plaintiff  not  to  invade  the  latter's  territory. 
Undoubtedly  a  suit  to  restrain  the  violation  of  such  a 
covenant  may  be  maintained  against  the  covenantor  or 
anyone  conspiring  with  said  covenantor  to  violate  it ; 
but  neither  the  defendant,  his  vendor,  nor  Mr.  Edison, 
is  under  any  covenant  with  the  plaintiff,  and  I  am 
unable  to  perceive  how  a  suit  strictly  to  enjoin  the 
breach  of  a  covenant  can  be  maintained  unless  some- 
one bound  to  discharge  the  covenant  participate  in  its 
violation.  Certainly  none  of  the  cases  relied  upon 
support  any  such  proposition.    .    .  . 

Apollinaris  Co.  against  Scherer  is  cited  to  sustain 
the  respondent's  contention,  but  it  seems  to  me  to  be 
a  plain  authority  the  other  way.  In  that  case  an  In- 
junction was  denied  because  there  was  no  privity  be- 
tween the  defendant  and  the  plaintiff's  covenantor.  A 
trade-mark  was  Incidentally  involved  in  that  case,  but 
it  was  held  that  it  was  not  being  infringefl  because 
the  genuine  article  was  being  sold.  Judge  Wallace  in 
that  case  pointed  out  how  the  plaintiff  might  have 
succeeded  if  territorial  rights  under  a  patent  had  been 
involved,  but  held  that  as  the  plaintiff's  rights  rested 
purely  in  covenant  it  could  not  succeed,  thus  making 
the  distinction  between  a  contract  case  and  one  arising 
under  the  patent  laws  of  the  United  States. 

If  the  case  arises  under  a  contract  and  is  to  enforce 
a  covenant,  it  does  not  matter  that  it  may  involve  a 
question  under  the  patent  laws  ;  if  it  arises  under  tjie 
patent  laws  it  does  not  matter  that  it  may  also  involve 
the  construction  of  a  contract.  The  distinction  between 
a  case  and  the  question  arising  under  a  contract  for 
the  patent  laws  is  made  plain  in  Littlefleld  against 
Verry  and  the  Excelsior  Wooden  Pipe  Co.  against 
Pacific  Bridge  Co. 

PLAINTIFF'S    RIGHTS    ARISE    UNDER    PATENT  LAWS. 

We  do  not  need  to  determine  now  what  rights  the 
plaintiil  has  under  the  patent  laws  or  whether  treated 
solely  as  an  infringement  suit  the  action  can  be  main- 
tained against  the  defendant ;  for,  as  already  shown, 
whatever  rights  the  plaintiff  has  arise  under  the  patent 
laws,  unless  there  is  some  contract  relation  between 
the  plaintiff  and  the  defendant  or  his  vendor.  This 
depends  on  the  effect  of  the  purchase  by  the  plain- 
tiff's vendor  of  the  assets  of  the  North  American 
Phonograph  Co. ;  if  that  resulted  in  a  novation,  so  as 
to  impose  upon  the  purchaser  the  obligations  of  the 
insolvent  under  the  contract  with  the  plaintiff,  there  is 
a  contract  relation  between  the  purchaser  and  the 
plaintiff.  If  it  be  the  law  that  the  purchaser  at  a 
receiver's  sale  of  the  assets  of  an  insolvent  corporation 
assumes  its  obligations  even  under  executory'  contracts, 
no  responsible  person  could  safely  bid  at  such  a  sale ; 
but,  as  already  shown,  that  is  not  the  law. 

The  contracts  in  question  were  sold  with  the  other 
assets,  the  purchases  assumed  no  liability  except  to 
pay  the  purchase  price,  for  the  decree  under  which  the 
sale  was  had  imposed  no  other  liability  :  the  assignee 
of  the  bid,  the  National  Phonograph  Co.,  was  in  the 
s;ime  situation,  and  likewise  its  assignee,  the  said  Ott. 
The  purchaser  bought  rights,  not  liabilities.  Of  course, 
he  could  not  avail  himself  of  rights  without  discharg- 
ing reciprocal  obligations,  but  he  was  not  obliged  to 
avail  himself  of  such  rights.  He  could  have  discon- 
tinued the  use  of  the  patents  purchased  without  sub- 
jecting himself  to  liability  to  anyone  for  breach  of 
contract. 

PROPERTY,   NOT   CONTRACTS,  PURCHASED. 

Of  course  he  took  title  to  the  patents  subject  to  the 
rights  of  licensees  but  as  to  him  those  rights  were 
property,  not  contract,  rights ;  they  resulted  from  a 
contract,  to  be  sure,  but  they  arose  under  the  patent 
laws  of  the  United  States.  Section  4898  of  the  re- 
vised statutes  of  the  United  States  provides  :  "assign- 
ments of  patents.  Every  patent  or  any  interest  there- 
in shall  be  assignable  in  law  by  an  instrument  in 
writing,  and  the  patentee  or  his  assigns  or  legal  rep- 
resentatives may  in  like  manner  grant  and  convey  an 
exclusive  right  under  his  patent  to  the  whole  or  any 
specified  part  of  the  United  States."  The  licensee  has 
by  assignment  certain  of  the  rights  granted  to  the 
patentee  by  the  government,  as  under  the  law  the 
rights  of  the  patentee  may  be  subdivided  and  granted 
to  different  grantees. 

A  suit  is  none  iue  less  an  infringement  suit  because 
it  does  not  involve  the  validity  of  a  patent.  Such  a 
suit  may  be  brought  by  a  licensee  against  the  patentee, 
rights  arising  under  the  patent  laws  are  asserted,  and 
the  construction  of  said  laws  as  well  as  the  construc- 
tion, if  not  the  validity,  of  the  patent  is  involved. 
Such  were  the  rights  which  the  plaintiff's  vendor  had 
to  respect.  "The  assignee  of  a  patent  does  not  in  the 
absence  of  express  contract,  assume  any  obligation  to 
perform  the  contract  of  his  assignor  with  the  licensee." 
.As  to  the  contracts  wliirh  were  assigned  to  said  Ott 
by  the  receiver  pursuant  to  the  transfer  to  him  of  the 
interest  of  the  National  Phonograph  Co.  therein  under 
Mr.  Edison's  bid,  no  different  question  is  presented. 
Either  Mr.  Edison,  his  assignee,  the  said  National 
Phonograph  Co.,  or  its  assignee,  Ott,  could  have  taken 
an  assignment  of  those  contracts  without  assuming 
any  obligation  under  them. 

:iIANY    SUPPORTING  DECISIONS. 

Tliere  are  many  decisions  to  the  effect,  and  none 
that  my  research  has  disclosed  to  the  contrary,  that 
in  the  absence  of  express  agreement  the  assignee  of  a 
personal  contract  is  not  liable  to  the  covenants  of  his 
assignor.    In  other  words,  a  man  who  buys  a  bargain 


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Complete  line  on  Exhibition  at  Hotel  Chalfonte,  Atlantic  City,  N.  J.,  July 
6th  and  7th   

IVIanufaLCtureris  Outlet  Co. 


ASSOCIATED  WITH 

THE  VIXAK  CO]VIF»AIMY 


THE  TALKING  MACHINE  WORLD. 


33 


PRACTICAL  SUGGESTIONS  AND  COMMENTS 


is  not  obliged  to  take  ttie  benefit  of  it.  The  suit  by  tlie 
otier  party  for  a  breach  must  be  brought  against  the 
assignor,  the  contracting  party,  not  against  the  as- 
signee unless  he  agrees  to  be  bound. 

THE    OTT    TRANSFER  IMMATERIAL. 

Much  has  been  said  about  the  transfer  to  said  Ott, 
an  alleged  dummy,  but  the  motives  of  that  transaction 
are  immaterial.  By  transferring  a  right  the  National 
Phonograph  Co.  assumed  no  obligation  which  the  re- 
tention of  the  right  would  not  have  imposed.  So  far 
as  the  contracts  were  executory  said  Ott  got  the  right 
to  do  nothing  with  them,  or  to  assume  the  obligations 
of  the  insolvent  company,  as  the  contracts  were  in 
terms  assignable  on  condition  that  the  assignee  assume 
said  obligations.  Now  Ott  saw  fit  to  assume  these 
obligations,  but  he  did  that  on  liis  own  account  and 
not  on  behalf  of  the  National  Phonograph  Co.;  as 
there  is  not  a  scintilla  of  proof  in  the  record  vyarrant- 
ing  the  conclusion  that  the  National  Phonograph  Co. 
was  in  any  way  bound  by  Ott's  said  agreement.  We 
are  not  concerned  in  this  suit  with  the  contract  re- 
lations that  may  exist  between  the  plaintiff  and  the 
said  Ott. 

THE   INEVITABLE  CONCLUSION. 

The  conclusion  seems  inevitable  that  whatever  rig'hts 
the  plaintiff  has  as  against  the  defendant  or  his  vendor 
are  patent,  not  contract,  rights.  If  so,  any  suit  to  en- 
force those  rights  arises  under  the  patent  laws  of  the 
United  States,  and  the  courts  of  this  State  cannot  take 
jurisdiction  of  it. 

GILMORE  NOT  TO  RESIGN. 

story  in  Orange  Paper  That  the  President  of  the 
National  Phonograph  Co.  Was  to  Resign  Is 
Absolutely  Unfounded. 

A  report  that  appeared  in  an  Orange,  N.  J., 
newspaper  last  week  with  W.  E.  Gilmore,  presi- 
dent of  the  National  Phonograph  Co.,  had  re- 
signed is  unqualifiedly  false,  according  to  state- 
ments given  out  by  the  gentleman  himself.  When 
Mr.  Gilmore  was  asked  on  Wednesday  by  The 
World  whether  he  had  resigned,  he  promptly 
replied:  "The  story  is  absolutely  untrue.  There 
will  be  no  change  whatever  in  the  official  staff  of 
the  company.  A  boy  from  a  local  pape.r  came 
to  see  me  and  got  things  twisted,  as  I  paid  little 
if  any  attention  to  his  questions.  That's  all.  See 
Pelzer,  he  will  tell  you  what  is  in  the  report." 

When  "Wm.  Pelzer,  vice-president  of  the  com- 
pany was  seen  at  the  New  York  office  he  said: 
"No,  Mr.  Gilmore  has  not  resigned,  nor  has  he 
any  intention  of  resigning.  It  is  true  he  is  going 
to  Europe  on  July  1  for  a  long  rest  and  to  visit 
our  branch  houses.  Mr.  Gilmore  has  been  tied 
down  to  business  and  the  general  management 
of  the  various  Edison  companies  for  a  long  time, 
and  he  feels  the  necessity  of  going  away.  He 
will  take  the  baths  when  abroad,  but  no  one,  not 
even  himself,  can  tell  when  he  will  return.  That 
depends  upon  his  health.  Mr.  Gilmore  will  be 
accompanied  by  his  family,  and  during  his  ab- 
sence the  affairs  of  the  company  will  be  con- 
ducted by  the  heads  of  the  respective  depart- 
ments, as  they  have  always  been  during  former 
absences." 


With  this  issue  of  the  World,  another  new 
model  makes  its  first  public  appearance  in  the 
well  known  line  manufactured  by  the  Vitak  Co., 
of  this  city.  This  now  fills  out  their  line  com- 
plete and  their  machines  range  from  the  lowest 
price  at  which  a  satisfactory  article  can  be  built 
for  the  home  to  the  highest  priced  and  most 
perfect  mechanism  on  the  market  for  profes- 
sional purposes.  They  are:  The  Vitak  Home 
Model,  price  $10;  the  Vitak  Home  Model,  price 
$18;  the  Vitak  Standard,  price  $125;  the  Vitak 
Mirror  Vitae,  price  $250.  Walter  Eekhardt,  who 
for  some  time  past  has  been  associated  with  the 
Vitak,  now  carries  this  association  into  the 
Manufacturers'  Outlet  Co.,  and  they  intend  to 
exploit  the  line  throughout  the  world.  In  order 
that  the  talking  machine  jobbers  may  see  for 
themselves,  just  what  these  machines  are  capa- 
ble of,  the  Outlet  Co.  will  have  the  complete  line 
of  machines  on  exhibition  at  the  Hotel  Chal- 
fonte,  Atlantic  City,  N.  J.,  during  the  conven- 
tion, which  will  be  held  there  on  July  6  and  7. 
Exclusive  territorial  rights  are  now  being  al- 
lotted, and  no  one  who  is  looking  for  live  sell- 
ers can  afford  not  to  inspect  this  line  thor- 
oughly. 


"It's  queer,"  said  an  out-of-town  merchant  who 
called  on  us  the  other  day,  "how  cheap  watches 
reflect  business  conditions.  You  can  nearly  al- 
ways tell  ho-w  trade  in  general  is  by  noticing 
how  they  sell.  As  soon  as  there  is  a  decline, 
sales  of  these  watches  go  up  proportionately  and 
stay  up  until  conditions  have  righted  themselves 
—at  least  that  has  been  my  experience." 


SPEED  SIGNS  ON  RECORDS. 

J.  S.  Russell  writes  us  as  follows:  "Would 
it  not  be  an  excellent  idea  for  manufacturers  of 
both  disc  and  cylinder  records  to  place  some- 
where on  the  records  the  exact  speed  at  which 
they  may  be  run?  This  is  done  with  great  "suc- 
cess in  Europe.  When  I  was  abroad  last  year  I 
noticed  that  some  of  the  Odeon  discs  contained 
a  sign  '74  R'  immediately  beneath  the  title, 
which  meant,  of  course,  that  the  record  should 
be  run  at  the  speed  of  74  revolutions  to  the 
minute.  They  also  iijclude  this  speed  in  their 
catalog.  I  believe  this  to  be  a  very  excellent 
idea,  and  one  worthy  of  emulation  by  our  do- 
mestic manufacturers.  The  value  of  a  piece  of 
music  is  oftentimes  spoiled  by  the  lack  of  con- 
sideration given  to  the  matter  of  speed.  To  se- 
cure the  best  results  the  record  should  be  played 
at  as  nearly  the  same  speed  as  when  the  master 
record  was  originally  made.  Indeed,  much  of 
the  old-time  prejudice  against  the  'talker'  was  due 
to  the  fact  that  the  operators  entirely  ignored 
the  speed  regulations.  I  have  discovered  a  very 
simple  method  of  regulation,  and  it  is  to  place  a 
strip  of  white  paper  under  the  disc,  so  that  it 
will  project  about  a'  quarter  of  an  inch  over  the 
rim  of  the  disc.  Let  the  motor  run  for  about 
five  seconds  and  then  count  the  number  of  times 
the  paper  passes  a  given  point  and  adjust  ac- 
cordingly. Ordinarily  users  of  talking  machines 
when  playing  records  have  nothing  to  guide 
them,  and  hence  the  importance  of  some  means 
which  gives  them  a  key  to  the  speed  at  which 
they  may  play  to  get  the  best  results." 

GERMAN  VIEWS  ON  SOUND  BOXES. 

Some  interesting  hints  regarding  sound-boxes 
are  given  by  Die  Sprechmachine  in  a  recent  issue, 
in  which  we  read  that  the  diaphragm  should  be 
placed  symmetrically  in  the  rubber  couch.  The 
needle  holder  must  be  fixed  precisely  in  the  mid- 
dle of  the  mica.  The  mica  should  not  have  too 
deep  a  tension,  but  must  lie  level  after  fastening 
the  needle  holder.  A  tension  with  too  great  an 
upward  tendency  is  as  bad  as  no  tension  at  all. 
With  too  small  a  tension  it  is  likely  to  creep  into 
the  inner  site,  which  position  renders  it  impos- 
sible for  the  required  reproduction,  because  the, 
sound  generated  by  the  mica  cannot  be  con- 
trolled, which  results  in  a  disagreeable  echo.  All 
the  screws  regulating  the  tension  and  the  fixtures 
are  to  be  tightened,  so  that  they  do  not  gather 
up  the  vibration  of  the  sound-box  and  develop  a 
rattle. 

IIVIPROVING  ACTION  OF  MOTOR. 

The  talking  machine  manufacturers  of  Ger- 
many have  long  been  endeavoring  to  improve  the 
action  of  tue  motors,  especially  in  the  cheaper 
machines  and  in  a  large  degree  have  succeeded. 
Among  the  troubles  of  the  old  motors  was  the 
fact  that  the  draw-springs,  owing  to  the  differ- 
ence in  consistency  were  lacking  in  necessary 
energy.  Also  in  the  gearing  duration  of  action 
was  frequently  obtained  at  the  expense  of  neces- 
sary force.  While  a  noticeable  improvement  has 
been  made  in  the  motors  of  high  priced  ma- 
chines, an  increase  of  energy  has  also  been  suc- 
cessfully introduced  into  cheaper  movements, 
such  as  those  only  lasting  out  one  or  two  discs 


without  rewinding.  This  has  been  achieved  in 
several  manners.  Some  makers  have  adopted  a 
vertically-placed  spring-case,  instead  of  one  lying 
horizontally.  The  vertical  position  may  be  de- 
scribed as  an  extremely  advantageous  one;  the 
motive  force  of  the  draw-spring  is  no  longer  in- 
terfered with  by  a  sidewards  tendency,  but  as 
the  spring-case  turns  without  the  least  hindrance 
in  the  vertical  position,  the  next  momentum  is 
freely  brought  into  play.  In  the  same  manner 
a  displacement  of  the  spring  during  playing  is 
quite  impossible  as  the  position  of  the  spring- 
case  can  be  kept  at  a  fixed  height.  It  has  also 
been  shown  that  horizontally  situated  spring- 
barrels  with  light  draw-springs  may  be  brought 
to  a  greater  manifestation  of  power.  This  is  to 
be  obtained  by  the  employment  of  coarse  cogs, 
which  work  freely  on  transmission  to  the  middle- 
wheel.  In  this  manner  the  German  talking-box 
industry  has  been  enabled  to  supply  the  finest 
works  even  with  cheap  apparatus. 

NOISES  AND  THEIR  SOURCE. 

It  will  often  happen  that  when  operating  a  disc 
machine  a  strong  "hum"  is  set  up,  apparently  by 
the  record,  every  now  and  again,  which,  should 
the  note  be  sufficiently  powerful,  may  develop 
into  a  decided  blast  and  rattle,  says  a  writer  in 
The  Talking  Machine  News.  Now  this  is  not 
due  to  the  record  at  all.  It  arises  from  the  fact 
that  on  account  of  the  tensioning  device  of  the 
stylus  bar  being  in  contact  with  the  shell  of  the 
sound-box  the  tone  arm,  support  and  trumpet  are 
set  into  strong  vibration  by  the  reproduction. 
The  best  way  to  check  this  is,  if  possible,  to  in- 
sulate the  trumpet  from  the  support.  One  or 
two  thicknesses  of  silk  fabric  will  accomplish 
this,  as  also  will  an  India  rubber  band  stretched 
round  the  nozzle  of  the  horn  in  such  a  way  as  to 
prevent  the  naked  metal  coming  in  contact  with 
the  support.  In  many  ways  of  this  kind  the  re- 
production can  be  improved  and  purified  out  of 
all  knowledge.  I  should  like  to  impress  on 
readers  that  great  care  should  be  taken  with 
every  little  thing,  even  to  the  smallest  details. 
The  great  difference  made  by  attention  in  this 
direction  will  more  than  repay  the  trouble  taken, 
which,  after  all,  is  very  little. 

A  SPECIAL  SCREW  JACK. 

In  order  to  simplify  and  aid  in  the  work  of 
repairmen  as  much  as  possible  the  Victor  Talk- 
ing Machine  Co.  are  offering  a  special  screw  jack 
for  taking  winding  gear  and  ratchet  off  of  the 
spring  barrel  shaft.  Heretofore  it  has  been 
necessary  to  pry  this  part  off  at  the  risk  ^f  in- 
juring the  winding  gear  or  the  large  brass  worm 
gear.  The  device  is  very  simple  in  construction 
and  manipulation,  and  is  sold  at  a  very  moderate 
price  to  both  dealers  and  distributers. 

The  International  Zonophone  Co.  has  suc- 
ceeded in  obtaining  a  permanent  injunction 
against  the  manufacturers  of  the  "Hornophon" 
machines  in  Germany.  All  experts  and  perhaps 
the  Zonophone  Co.  themselves  are  very  surprised 
that  this  has  been  achieved,  as  the  experts  were 
of  the  unanimous  opinion,  that  there  was  abso- 
lutely no  similarity  between  the  words  Horno- 
phon and  Zonophone.  The  judge  in  his  wisdom 
found  differently. 


The  Diaphragm  is  King 

Everybody  indorses  our 

WOOD  OIAPHRA.G1VI 

for  Cylinder  Reproducers 
PRICE,  including  Cross  Head  and  Link,  $1  EACH. 

NORCROSS  PHONOGRAPH  COMPANY 

New  Lang  Building,  662  Sixth  Avenue 
=  NEW  YORK  CITY  == 


34 


THE  TALKING  MACHINE  WORLD. 


PERSONNEL  OF  THE  DICTAPHONE  COMPANY 


One  of  the  most  important  transactions  in  the 
recent  history  of  the  tallying  machine  trade  was 
consummated  on  June  1,  when  the  Dictaphone 
Company  of  America  took  over  the  entire  inter- 
ests of  the  American  Graphophone  Co.  in  the 
United  States  and  Canada  covering  the  sale  of 
its  product  in  commercial  graphophones,  shaving 
machines  and  supplies  of  all  kinds.  By  the  con- 
tract between  the  two  companies,  the  Dictaphone 
Co.  secures  a  most  valuable  franchise,  since  the 
sale  of  the  commercial  dictation  machine  is  in- 
creasing by  leaps  and  bounds.  The  Graphophone 
Co.,  on  the  other  hand,  is  also  a  gainer  by  the 
deal,  securing  a  wider  outlet  for  its  product  of 
dictating  machines  through  the  highly  specialized 
sales  organization  which  the  Dictaphone  Com- 
pany of  America  has  placed  in  the  field. 

The  personnel  of  the  Dictaphone  Co.  is  a 
strong  one.  It  is  officered  by  men  who  are  each 
specialists  in  their  respective  duties.  Its  presi- 
dent, A.  C.  Whitcomb,  is  a  man  who  has  had  a 
wide  experience  in  commercial  life.  By  pa- 
rentage a  New  Englander,  by  birth  a  Pennsyl- 
vanian  and  by  training  a  thorough  cosmopolitan, 
he  is  well  equipped  for  his  duties  as  an  executive 
at  the  head  of  the  Dictaphone  Co. 

Mr.  Whitcomb's  early  life  was  spent  around 
Boston.  He  prepared  for  college  at  Barre  Acad- 
emy and  entered  active  business  life  with  the 
Whitcomb  Metallic  Bedstead  Co.,  at  Derby,  Conn. 
Later  he  was  promoted  to  the  position  of  sales- 
man for  that  company  in  New  York  City. 

Twelve  years  ago  he  entered  the  services  of 
the  Westinghouse  Electric  &  Mfg.  Co.,  at  Pitts- 
burg, in  a  minor  capacity.  The  work  of  that 
great  concern  in  developing  the  (then)  infant 
electrical  industry  seemed  to  be  particularly  fit- 
ted to  his  special  ability  and  he  rose  rapidly.  By 
his  own  efforts  he  was  promoted  to  positions  of 
ever  increasing  responsibility,  and  for  the  last 
three  years  he  held  an  important  executive  posi- 
tion in  the  sales  department. 

When  the  advisability  of  forming  a  separate 
company  for  selling  on  a  specialized  basis  the 
dictating  machine,  was  brought  to  his  attention, 
Mr.  Whitcomb's  interest,  heightened  by  a  per- 
sonal use  of  the  machine  in  his  service  with  the 


J.  W.  blNDUll, 


A.  C.  WHITCOJIB. 

Westinghouse  Co.  was  immediately  aroused  and  he  to- 
gether with  Mr.  Binder,  the  sales  manager  of  the  Dicta- 
phone Co.,  were  the  prime  movers  in  the  organization. 
Mr.  Whitcomb  is  a  member  of  several  golf  and  country 
clubs. 

The  treasurer  of  the  Dictaphone  Co.  is  a  thorough  New 
Yorker,  having  been  born  at  Fort 
Edward,  this  state,  May  26,  1869. 
He  is  married  and  resides  in  New 
York  City.  He  was  a  graduated  in  a 
college  preparatory  course  from  Fort 
Edward  Collegiate  Institute,  studied 
law  at  Glens  Falls,  N.  Y.,  with  the 
firm  of  Potter  &  Kellogg,  and  en- 
tered commercial  life  as  confidential 
secretary  to  Hon.  Addison  B.  Colvin. 
then  treasurer  of  the  State  of  New 
York,  by  whom  he  was  sent  to  New 
York  City  to  represent  his  extensive 
persona]  interests,  in  which  capacity 
he  held  numerous  executive  posi- 
tions. 

In  1903  he  was  selected  as  assist- 
ant secretary  of  the  Rapid  Transit 
Subway  Construction  Co.,  occupying 
a  confidential  position  to  John  B. 
McDonald,  the  builder  of  the  subway 
in  New  York  City. 

At  the  time  of  the  organization  of 
the  Dictaphone  Company  of  Amer- 
ica Henry  G.  King  was  secretary  and 
treasurer  of  the  W.  K.  Niver  Coal 
Co..  president  of  the  Boston  Coal  Co.. 
and  secretary  and  treasurer  of  sub- 
sidiary companies.  Mr.  King  has  a 
wide  commercial  and  social  acquaint- 
ance, is  a  Shriner  and  a  member  of 
several  golf  ami  country  clubs. 

Howard  S.  Fisher,  secretary  of  the 
Diclaphone  Company  of  America, 
was  born  in  Pittsburg,  Pa.,  In  1871. 
lie  graduated  from  Princeton  Uni- 
\ersity  in  1891.  and  at  once  entered 
the  employ  of  the  Westinghouse 
Electric  &  Mfg.  Co. 

He  remained  with  this  company  for 
nearly  fourteen  years,  serving  them 


in  different  departments  and  thus  becoming  fa- 
miliar with  their  methods  and  practice  of  doing 
business.  During  the  last  three  years  of  his  em- 
ployment he  traveled  for  this  company  in  West 
Virginia,  Kentucky,  Tennessee  and  Virginia  for 
the  purpose  of  opening  up  the  territory  for  the 
sale  of  electrical  apparatus.  He  then  came  to 
New  York  and  took  up  the  work  of  selling  appa- 
ratus for  isolated  plants  in  that  city.  He  takes 
up  his  new  position  with  a  thorough  knowledge 
of  practical  business  owing  to  his  long  training 
in  his  former  positions. 

The  business  of  the  Dictaphone  Co.  being  prin- 
cipally that  of  a  selling  company,  the  position  of 
sales  manager  becomes  one  of  the  most  impor- 
tant in  the  gift  of  the  company.  The  Dictaphone 
Co.  is  to  be  congratulated  on  securing  for  this 
position  the  services  of  J.  W.  Binder,  who  was 
unanimously  chosen  by  the  board  of  directors 
at  its  first  meeting. 

The  World  need  hardly  introduce  Mr.  Binder 
to  its  readers.  He  has  been  a  prominent  figure 
in  talking  machine  trade  circles  since  his  entry 
into  the  business  a  little  more  than  three  years 
ago.    His  rise  has  been  rapid  and  continuous. 

Mr.  Binder  is  a  Pennsylvania  German  and  is 
proud  of  it.  He  is  also  an  optimist,  and  is 
prouder  even  of  the  latter  than  the  former.  He 
is  a  man  of  a  cheerful,  pleasing  manner  and 
talks  and  acts  with  the  sincerest  conviction  that 
the  article  he  is  selling  is  the  greatest  and  best 
of  its  kind  in  the  world.  Perhaps  this  explains 
his  success  as  a  sales  manager.  He  is  42  j^ears 
of  age;  has  been  a  school  teacher;  has  gone 
through  the  entire  gamut  of  newspaper  life  in 
ten  years,  from  the  position  of  canvasser  to  that 
of  night  news  editor  on  one  of  the  great  dailies 
of  Philadelphia,  and  has  written  considerable 
fiction  for  the  magazines.  His  business  stories 
in  System  will  be  recalled  by  many  readers  of 
The  World. 

His  entry  into  active  business  life  was  with 
the  Booklovers'  Library.  He  was  for  three  and 
a  half  years  its  district  manager  in  Pittsburg. 
From  that  position  he  came  over  to  the  Columbia 
Phonograph  Co.  in  the  capacity  of  assistant  man- 
ager of  its  Pittsburg  ofiice.    Very  early  in  his 


UKNnV   G.  KING. 


THE  TALKING  MACHINE  WORLD. 


35 


connection  with  this  company  the  Commercial 
Graphophone  enlisted  his  interest  and  soon  its 
sale  in  Pittsburg  and  the  vicinity  occupied  his 
entire  time. 

His  efforts  in  this  direction  soon  brought  him 
to  the  attention  of  the  executive  officers,  and  a 
little  more  than  two  and  a  half  years  ago  he 
was  brought  to  New  Ybrli  and  given  charge  of 
the  newly  organized  department  for  the  sale  of 
these  machines.  That  the  business  under  his 
direction  has  increased  upwards  of  500  per  cent, 
is  ample  evidence  of  his  success. 

Early  in  his  connection  with  the  Columbia  Co. 
as  an  executive  he  became  convinced  that  the 
sale  of  the  dictation  machine  should  be  carried 
on  along  specialty  selling  lines  the  same  as  the 
typewriter  and  the  adding  machine.  The  organi- 
zation of  the  Dictaphone  Company  of  America 
is  the  result. 

The  directorate  of  the  Dictaphone  Company  of 
America  comprises  the  following:  Thomas  R. 
White,  Jr.,  New  York;  John  S.  McCormicli,  Pitts- 
burg; A.  C.  Whitcomb,  New  York;  George  W. 
Lyle,  New  York;  Henry  G.  King,  New  York;  J. 
W.  Binder,  New  York,  and  H.  S.  Fisher,  New 
York. 

The  policy  of  the  Dictaphone  Company  of 
America  will  be  that  of  selling  the  commercial 
talking  machine  through  its  own  offices,  controlled 
directly  from  its  executive  offices  at  290  Broad- 
way, New  York  City. 

The  country  has  been  divided  into  districts, 
in  each  of  which  a  district  manager  has  been 
placed  who  is  a  man  of  the  broadest  caliber,  au 
expert  salesman  as  well  as  a  capable  executive. 
Each  of  the  district  officers  will  be  housed  in  a 
well  furnished  suite  of  offices  amply  equipped  to 
take  care  of  the  business  from  both  a  selling  as 
well  as  a  mechanical  standpoint. 

An  extensive  advertising  campaign  will  be 
inaugurated. 

The  World  cannot  refrain  from  offering  hearty 
congratulations  to  the  new  company  and  to  wish 
it  the  greatest  measure  of  success. 


EXPORT  NOTES. 


In  a  chat  on  the  export  trade  of  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  in  South 
America,  the  remark  was  dropped  whether  they 
shipped  as  much  as  $60,000  in  machines  and 
records  to  Brazil.  Not  only  that  amount,  but  a 
great  deal  more,  an  amount  alone  amounting  to 
nearly  $250,000  in  the  course  of  the  year.  This  is 
going  some,  and  the  listeners  were  astonished  at 
the  magnitude  of  the  trade  in  talking  machines 
beingMeveloped  in  that  section  of  the  world. 


POST  CARD  PROJECTOR. 


A  New  Machine  Placed  cn  the  Market  Which 
Can  Use  Natural  or  Illuminating  Gas. 


Since  the  flist  post  card  projecting  machine 
was  placed  on  the  market  the  demand  has  so  in- 
creased that  many  manufacturers  of  stereopti- 
cons,  etc.,  have  turned  their  attention  toward  per- 
fecting a  reflector  of  their  own.  Up  to  the  present 
time  tliese  efforts  for  the  most  part  have  been 
confined  to  acetylene  and  electric  styles,  and  it  re- 
mained for  the  AIco  Gas  Appliance  Co.  to  perfect 
models  adapted  to  natural  or  illuminating  gas 
and  denatured  alcohol.  These,  with  their  electric 
model,  offer  the  dealer  an  unlimited  field  for 
operation  from  the  city  palace  to  the  country 
farmhouse.  These  machines  were  designed  by 
one  of  the  greatest  experts  in  the  country  and 
are  constructed  along  scientific  lines.  All  the 
reflecting  surfaces  are  of  polished  aluminum,  and 
the  entire  lamp  house  handsomely  finished. 

Here  is  the  opportunity  for  which  you  have 
been  waiting,  Mr.  Talking  Machine  Man — a  line 
that  can  be  placed  in  every  home.  Every  family 
has  a  collection  of  post  cards.  The  projector 
offers  them  a  chance  to  make  them  educational 
as  well  as  pleasurable. 


JAMES  C.  LAND  AY  MARRIED. 

On  June  2  James  C.  Landay,  of  Landay  Bros., 
the  Victor  distributers,  and  secretary  and  treas- 
urer of  the  Zed  Co.,  Zonophone  jobbers,  New 
York,  was  married  in  the  Temple  Beth-El,  in  the 
same  city.  The  reception  was  held  in  the  home 
of  the  bride's  parents.  June  6  the  happy  couple 
sailed  for  Scotland  direct  on  tlie  "Columbia,"  of 
the  Anchor  Line,  a  merry  party  of  friends,  includ- 
ing his  redoubtable  brother.  Max,  seeing  them 
offl  at  the  pier.  Jim  and  wife  will  tour  the  pic- 
turesque sections  of  the  Scottish  Highlands,  then 
travel  through  England  and  make  the  grand  tour 
on  the  continent.  They  are  not  expected  home 
before  late  in  the  summer.  The  World  extends 
its  felicitations. 


C.  A.  GRINNELL  HONORED. 

Long  one  of  the  most  prominent  figures  in  the 
music  trade  of  Detroit,  and  in  fact  in  the  State 
of  Michigan,  it  was  fitting  that  C.  A.  Grinnell 
should  be  still  further  honored  by  being  elected 
president  of  the  National  Association  of  Piano 
Dealers  of  America  at  the  convention  in  New 
York,  June  8-10,  after  having  labored  earnestly 
as  first  vice-president  of  that  organization  for 
the  previous  year.    In  the  talking  machine  field 


the  firm  of  Grinnell  Bros.,  of  which  C.  A.  Grin- 
nell is  the  head,  has  also  won  a  prominent  posi- 
tion as  dealers  in  various  lines  of  machines,  rec- 
ords and  accessories  and  jobbers  and  distributers 
of  Edison  and  Victor  goods.  In  his  new  position 
as  head  of  an  organization  composed  of  one  thou- 
sand leading  piano  and  music  dealers  of  Amer- 
ica, Mr.  Grinnell's  sphere  of  influence  will  be 
widespread. 

ORGANIZATIONOF  DICTAPHONE  CO. 

Important  Deal  Closed  by  the  American  Graph- 
ophone Company  by  Which  Its  Dictating  Ma- 
chines and  Supplies  Will  be  Pushed. 


The  announcement  of  the  organization  of  the 
Dictaphone  Co.  of  America  and  of  the  plans  for 
increasing  the  interest  in  the  use  of  talking  ma- 
chines in  business  and  for  the  development  of 
this  important  branch  of  the  industry  will  doubt- 
less be  received  with  greatest  interest  in  trade 
circles.  In  an  interview  with  a  World  repre- 
sentative, George  W.  Lyle,  vice-president  of  the 
American  Graphophone  Co.,  and  general  man- 
ager of  the  Columbia  Phonograph  Co.,  saiu: 

"When  the  Graphophone  Co.  was  organized  it 
was  believed  that  the  use  of  dictating  machines 
would  become  universal  and  that  this  would  be 
the  great  future  market.  In  fact,  the  first 
giaphophones  and  the  phonographs  of  early 
days  were  made  with  this  use  in  view.  The  ma- 
chines themselves  were  crude,  complicated  and 
imperfect,  and  although  there  are  many  con- 
cerns who  began  then  and  have  continuously 
used  dictating  machines  since,  substituting  the 
later  and  improved  machines  for  the  earlier 
models,  still  this  branch  of  the  business  was  al- 
most hidden  and  lost  sight  of  in  the  extraor- 
dinary demand  for  graphophones  and  records 
for  entertainment. 

"With  an  increasing  demand  for  labor  saving 
devices,  the  need  of  a  dictating  machine  so  sim 
pie  in  construction  as  to  be  easily  understood 
and  operated  by  everyone,  and  so  sensitive  in  its 
mechanism  that  a  person  can  dictate  and  get 
satisfactory  results  even  when  talking  in  whis- 
per tones,  was  more  and  more  felt.  As  a  result 
of  years  of  constant,  patient,  never-ending  laboi-a- 
tory  work  such  a  machine  has  been  perfected 
in  what  will  be  known  as  the  Dictaphone. 

"For  a  long  time  everyone  familiar  with  the 
subject  has  reco,gnized  that  the  exploitation  and 
sale  of  such  a  labor-saving  machine,  in  stores 
primarily  devoted  to  the  sale  of  talking  ma- 
chines for  musical  entertainment  was  incongru- 
ous; that  the  two  did  not  "gee,"  so  to  speak; 
and  we  have  long  cherished  the  idea  of  having 
this  product  handled  and  sold  by  a  separate  or- 
ganization of  specialists.  Three  years  ago  \n  e 
began  in  a  modest  way  to  advertise  the  commer- 
cial machines  separately  in  a  few  magazines 
such  as  System  and  The  Business  Men's  Maga- 
zine. The  extraordinary  interest  displayed  and 
number  of  serious  inquiries  which  resulted  em- 
phasized the  growing  demand,  showed  us  cer- 
tain improvements  which  were  still  required, 
and  pointed  out  more  than  ever  the  necessity  for 
a  separate  selling  organization. 

"While  we  are  happy  to  announce  the  Dicta- 
phone, we  are  pleased  to  say  that  in  the  Dicta- 
phone Co.  of  America  we  have  found  an  ideal 
organization  for  pushing  on  the  great  work  and 
placing  the  dictating  machine  in  that  important 
position  which  it  deserves  in  the  modern  busi- 
ness world.  The  Dictaphone  Co.  will  bear  the 
same  relation  of  sole  sales  agent  to  the  American 
Graphophone  Co.  as  regards  the  dictating  ma- 
chines and  accessories  that  the  Columbia  Phono- 
graph Co.  does  to  it  in  handling  its  disc  and  cyl- 
inder graphophones  and  accessories  for  enter- 
tainment purposes;  but  the  Dictaphone  Go.'s 
organization  and  management  is  separate  and 
distinct.  Under  this  arrangement  the  require- 
ments of  all  customers  who  have  purchased 
Commercial  Graphophones  and  supplies  from  the 
Columbia  Co.  will  be  diligently  looked  after  by 
the  Dictaphone  Co.,  while  the  American 
Graphophone  Co.  in  its  great  plant  at  Bridgeport 
will  continue  to  be  the  exclusive  manufacturer  of 
these  machines  and  supplies." 


WE  ARE  MANUFACTURERS  OF 

Record  Envelopes,  RecordjTrays 

Record  Racks 

Let  us  systematize  your  stock  at  small  cost.  A  postaKstating  how  many 
records  you  carry  will  bring  full  explanation  by  return  mail.  Our  goods 
are  made  of  better  stock,  and  the  price  is  50  to  1 00  per  cent,  lower 
than  that  charged  by  other  firms  for  inferior  goods. 

Send  Us  Your  Machine  and  Record  Orders 

No  matter  where  you  are  located  you  can  buy  to  advantage  from  one  of 
our  two  wholesale  talking  machine  depots.  The  largest  and  most  com- 
plete stock,  competent  and  careful  order  clerks,  and  the  best  stock- 
keeping  system  in  existence  have  made  us  the  most  popular  distributor 
with  the  retail  dealer.    All  inquiries  are  submitted  to  the  local  dealer. 

THE  RUDOLPH  WURLITZER  CO. 

Phipiio-n    Tllinnic        distributors  victor  and  edison  product       r'Jn^Jnno^:  nWt^ 

\jniK.a^K},  iiiiiimd       manufacturers  talking  machine  supplies       vilIlLinildU,  IJIliU 


3() 


THE  TALKING  MACHINE  WORLD. 


Summer  Money 

There  is  just  one  musical  instrument  that  will  take  the  place  of  a 
band,  wherever  a  band  is  desirable  but  too  expensive,  and  every  Columbia 
dealer  in  the  United  States  is  going  to  turn  at  least  one  sale  of  the 
Twentieth  Century  Columbia  Graphophone  this  Summer. 

Summer  is  the  season  for  this  wonderful  Graphophone.  It 
is  being  employed  more  and  more  right  along  for  park  concerts,  for 
skating-rinks,  for  dances,  for  moving-picture  theatres,  for  restaurants, 
for  excursions  and  for  all  sorts  of  out-door  amusement  resorts. 


Scientific  tests  of  the  sound  waves  have  demonstrated  that  the 
Twentieth  Century  Graphophone  is  just  16  times  louder  than 
any  other  machine.    You  can  play  it  simultaneously  with  any  two 
other  machines,  one  on  each  side  of  it — and  those  two  machines  simply 
cannot  be  heard  at  all.    All  this  without  electrical  connection — for  the 


COLU 


Phonograph  Co.,  Tr- 


THE  TALKING  MACHINE  WORLD. 


37 


Columbia  Dealers 

regular  Twentieth  Century  Graphophone  is  driven  by  a  spring-motor  that  is 
powerful,  dependable  and  perfect. 

Don't  forget,  either,  that  while  the  Twentieth  Century  will  play  any  cylin- 
der record,  the  most  appropriate  records  are  the  "  B  C  "  extra  long  Columbia 
Records  which  are  a  full  half-foot  in  length  and  play  the  whole  selection. 

There's  some  good  Twentieth  Century  business  ripe  for  you  and  we  shall 
be  very  glad  to  help  you  get  it. 

The  Columbia  Graphophone  of  every  type,  disc  and  cylinder,  is 
being  pushed  harder  than  ever  this  season  as  an  all-round,  out-door 
entertainer  by  some  of  the  Columbia  dealers  who  always  see  the 
good  things  first.  There  is  a  splendid  chance  for  Columbia  Grapho- 
phones  and  Records  wherever  there  are  yacht  clubs,  camps,  house- 
boats, bungalows  or  Summer  cottages.  Some  of  this  business  is 
bound  to  come  to  you  if  you  wait  for  it,  but  a  whole  lot  more  is 
waiting  for  you  to  go  out  and  get  it. 


BIA 


le  Bldg.,  New  York 


38 


THE  TALKING  MACHINE  WORLD. 


A  Musical  Leader 

A  Good  Sounding  Instrument,  Strong,  Practical 
and  Handsomely  Finished.    :    :    Standard  Size 

BOOK  OF  MUSIC  AND  INSTRUCTION  ACCOMPANIES  EACH  ONE 

$9.00  A  DOZEN 
Samples  Sent  on  Receipt  of  $1.00 

The  Edwin  A.  Denham  Company 

=  BUSINESS  DEVELOPERS  — 

49  8-  5  0  0     BROADWAY,    NEW  YORK 


AN  AMUSING  INCIDENT. 


How  the  Obliging  Storekeeper  Helped  Out  the 
Evangelist,  and  the  Sequel. 


A  very  peculiar  and  rather  amusing  story  is 
told  of  the  general  storekeeper  in  one  of  the 
Oklahoma  boom  towns,  who  carried  a  fair-sized 
stock  of  talking  machines  and  records  in  addi- 
tion to  his  other  lines  of  merchandise,  and  who 
took  every  opportunity  to  advertise  the  fact. 

Not  long  ago,  a  Methodist  evangelist  visited 
the  towr-  for  the  purpose  of  holding  a  series  of 
revival?,  and  as  an  attraction  supplemented  his 
preaching  with  stereopticon  views  of  well  known 
biblical  characters  and  scenes.  The  display  of 
these  pictures  was  accompanied  by  appropriate 
cornet  music  furnished  by  one  of  his  assist- 
ants and  had  become  quite  a  valuable  feature 
of  his  work. 

When  the  evening  for  the  first  service  arrived 
the  cornetist  unfortunately  was  taken  with  a 
very  sore  throat,  which  prevented  his  playing, 
and  as  none  of  the  evangelists'  party,  with  that 
single  exception,  could  play  a  musical  instru- 
ment, it  appeared  as  though  the  entertaining, 
and  in  fact  strongest  part  of  the  programme, 
would  have  to  be  omitted  if  a  substitute  was  not 
found  among  the  townsfolk. 

Then,  Mr.  Jones,  the  storekeeper,  realized  his 
opportunity,  and  offered  his  services,  together 
with  one  of  his  largest  machines  and  an  assort- 
ment of  popular  records  .which  offer  was  prompt- 
ly accepted. 

The  machine  was  duly  installed  that  evening 
and  after  the  sermon  was  finished  the  stereopti- 
con views  were  presented.  The  first  scene  was 
Old  Jerusalem,  and  the  talker  poured  forth  the 
beautiful  music  of  "The  Holy  City";  the  next 
was  the  Lord  walking  on  the  water,  and  though 
"Rocked  in  the  Cradle  of  the  Deep"  was  hardly  ap- 
propriate, it  was  the  best  that  could  be  done  on 
short  notice.  It  was  when  the  third  picture,  "The 
Resurrection,"  was  presented  that  the  accident 
happened  that  broke  up  the  meeting  and  badly 
injured  the  prospects  of  talking  machine  sales 
in  that  city.  Mr.  Jones,  wearing  a  broad  smile 
of  satisfaction,  put  on  the  record  which  he 
fondly  believed  to  be  a  perfect  rendition  of 
"Lead,  Kindly  Light."  Imagine,  therefore,  the 
horror  of  all  concerned  when,  instead  of  the 
beautiful  hymn,  the  strains  of  "Ain't  It  Funny 
What  a  Difference  Just  a  Few  Hours  Make"  rent 
the  air. 

Investigation  proved,  however,  that  Mr.  Jones 
in  a  hurry  to  reach  the  meeting  had  picked  up 
the  records  in  the  dark,  and  had  accidentally 


slipped  in  the  popular  air.  Still,  the  respectable 
citizens  of  the  town  regard  him  with  suspicion 
and  the  religious  element  ignore  him  entirely 
to  the  great  restraint  of  his  trade. 


CLEMENT  ANOTHER  CONVERT. 

S.  J.  Clement,  a  well-known  piano  dealer  of 
Bar  Harbor,  Me.,  is  a  recent  convert  to  the  doc- 
trine that  a  line  of  phonographs  aid  piano  sales, 
and  has  therefore  installed  a  complete  line  of 
Edison  machines  and  records. 


FINAL  ARGUMENTS  HEARD. 

On  June  1,  2  and  3  argument  was  heard  in  the 
case  of  the  American  Graphophone  Co.  against 
the  Leeds  &  Catlin  Co.  This  was  the  final  hear- 
ing on  the  arguments,  and  came  before  Judge 
Hough,  United  States  Circuit  Court,  southern 
district  of  New  York.  Infringement  of  the  Jones 
patent  for  duplicating  disc  records  was  charged. 
This  is  considered  one  of  the  fundamental  and 
essential  inventions  in  the  trade,  and  is  univer- 
sally used.  The  patent  has  been  sustained  on 
appeal  in  the  United  States  Circuit  Court  of 
Appeals  in  a  former  test  suit.  Judge  Hough  re- 
served decision. 


SUIT  OVER  PATENT  RIGHTS. 


Julian  Jetter,  an  inventor  of  Camden,  N.  J.,  on 
June  3  instituted  suit  for  $12,000  against  the 
Victor  talking  machines  in  payment  of  various 
patent  claims,  his  attorney  stating  the  case  as 
follows:  "Jetter  claims  to  have  invented  sev- 
eral improvements  for  hollow  sound-conveying 
tubes.    He  received  a  patent  for  44  app'lications. 


the  patents  being  granted  in  the  name  of  the 
Victor  Talking  Machine  Co.  Jetter  alleges  he 
received  $50  for  each  patent  at  the  time  the  ap- 
plication was  made  and  was  to  have  received  $50 
additional  for  each  one  when  the  patents  were 
granted.  He  claims  $10,000  for  goods  sold  and 
delivered  by  him  at  the  request  of  the  Victor 
Co.  and  the  balance  which  he  alleges  is  unpaid 
on  the  patents." 


AUXETOPHONE  HEARD  IN  THEATRE. 

An  exhibition  of  the  Victor  Auxetophone  used 
in  connection  with  a  synchromatic  moving  pic- 
ture display  was  made  in  the  Majestic  Theatre 
recently  by  V.  W.  Moody,  and  was  the  means  of 
influencing  a  number  of  Auxetophone  sales  later. 
The  exhibition  was  under  the  auspices  of  the 
Vitascope  Co.,  of  Berlin,  Germany,  and  among 
those  who  witnessed  it  were  J.  B.  Furber  and 
Walter  L.  Eckhardt,  of  the  Manufacturers'  Out- 
let Co. 


INCORPORATED  IN  MAINE. 


The  Royal  Phone  &  Phonogram  Co.,  with 
$6,000,000  capital  (nothing  paid  in),  has  been 
incorporated  in  Maine  with  headquarters  in  Port- 
land, for  the  purpose  of  making  and  dealing  in 
talking  machines.  Officers:  Allen  T.  Nye,  of  Bos- 
ton, president;  Frank  J,  Perkins,  of  Maiden, 
treasurer. 


CLEVER  COLUMBIA  PUBLICITY. 

A  novel  folder  has  recently  been  issued  by  the 
Columbia  Phonograph  Co..  which  shows  up  the 
20th  Century  graphophone  in  a  decidedly  at- 
tractive manner.  "It  takes  the  place  of  the 
band"  is  the  catch  line  used  in  connection  with 
this  special  product.  The  Columbia  line  of  pub- 
licity at  the  present  time  is  intended  to  stimu- 
late talking  machine  dealers  in  the  development 
of  summer  trade  for  providing  entertainment  for 
parks,  la-n-ns  and  excursions,  and  it  certainly  is 
an  excellent  point  to  emphasize  at  this  season  of 
the  year. 


BRIEFLETS. 

E.  A.  Merritt,  formerly  with  the  Douglas 
Phonograph  Co.,  and  later  with  the  Zed  Co.,  is 
now  on  the  traveling  staff  of  the  Manufacturers' 
Outlet  Co.,  New  York. 

The  talking  macliine  department  of  the  Kern 
Music  Co.,  Jersey  City,  N.  J.,  is  presided  over  by 
Miss  Nellie  Handley  in  a  very  capable  way.  She 
lias  enlarged  this  branch  of  the  business  ma- 
terially since  it  has  been  under  her  charge.  They 
handle  both  the  Victor  and  the  Edison  goods. 


URLITZER 

UP-TO-DATE 

AUTOMATIC 

MUSICAL 
INSIRUMENIS 

"wrrn  slot 

yOIACHMENT 


VORLD 

SUITyiBlE 

FOR  ALL 

PUBLIC 
PUCES 


OPf  RATEO  BYPtRFORAHD  PAPFR  ROUS 


MAILED 

UPON  REQUEST 


TAL.KIN<i  >I.V<-|1INI':  IIOKNS 
.  ■•  STAMPED 


.VHK    NOTKD    POU    noon  MI.-WIC, 
*  SOLD  BY  DEALERS 

Crane  l^m.,  Horn  Jlfrs..  We.^lfielJ,  Mass. 


AUK  Nornn  tor  oood  mixic, 

'  SOLD  BY  DEALERS 


THE  TALKING  MACHINE  WORLD. 


39 


TIMELY  TALKS  ON  TIMELY  TOPICS 


So  much  has  been  heard,  directly  and  indi- 
rectly, and  especially  through  American  consuls 
in  the  Latin-American  countries,  of  the  flimsy 
packing  of  goods  by  our  manufacturers  and 
merchants,  that  it  has  become  the  standard  text 
on  which  to  write  windy  reports  of  carelessness 
and  indifference  on  the  part  of  shippers.  It  has 
been  pointed  out  in  these  preachments  and  in 
newspapers  devoted  to  export  interests,  that  the 
paclcing  such  as  would  be  suiBcient  and  safe  for 
domestic  transportation,  was  totally  inadequate 
in  foreign  trade.  This  is  true,  every  word  of  it. 
The  methods  of  shippers  in  this  respect  have 
been  criticised  so  harshly  at  times  as  to  savor  of 
abuse.  This  alleged  dereliction  has  been  held 
up  as  the  main  reason  why  the  American  ex- 
port trade  languishes  in  the  Spanish-American 
countries. 


No  evidence  to  the  contrary  has  been  sub- 
mitted, and  therefore,  as  the  French  might  as- 
severate, it  goes  without  saying.  Now  another 
side  of  this  interesting  question  is  presented  by 
the  indisputable  experience  of  a  gentleman  fa- 
miliar with  every  phase  of  the  export  proposi- 
tion in  that  part  of  the  world.  This  very  com- 
petent witness  emphatically  declares:  "You 
doubtless  have  heard  a  great  deal  of  the  care- 
less manner  in  which  American  manufacturers 
and  merchants  pack  their  goods  for  shipment 
to  the  Latin-American  countries  reached  by 
water  only.  It  must  be  admitted  that  more  than 
ordinary  precautions  should  be  taken  against 
the  deteriorating  effect  of  moisture  and  severe 
climatic  changes;  that  the  handling  of  packages 
in  trans-shipment  or  unloading  is  far  from 
gentle,  and  therefore  cases,  boxes,  coverings,  etc., 
should  be  of  extra  strong  material  suitably 
braced  or  reinforced. 


"Now,  we  ship  great  quantities  of  talking  ma- 
chines, records,  horns,  etc.,  to  South  America, 
and  have  been  doing  so  for  many  years,  conse- 
quently know  precisely  how  the  goods  should  go 
forward  to  insure  against  damage  or  breakage 
in  transit.  Besides,  we  have  traveled  these 
countries  repeatedly,  and  are  fully  informed  as 
to  how  the  people  down  there  want  goods 
packed.  As  a'  matter  of  downright  fact,  the 
Ameiican  shippers  are  not  so  much  at  fault  in 
this  regard  as  they  are  made  out  to  be — on 
paper.  The  real  trouble  is  with  the  customs 
officials  in  that  part  of  the  globe,  who  rip  and 
tear  things  open  in  the  process  of  their  so-called 
inspection  or  examination  of  the  packages,  and 
seldom  are  decent  enough  to  reseal  or  reinclose 
the  cases  in  their  original  condition. 


"The  result  is  that  when  the  shipment  reaches 
the  consignee  in  this  condition,  the  exploded 
charge  of  American  shiftlessness  in  the  manner 
of  packing  is  again  denounced  with  many 
caramabas,  emphasized  with  wild  gesticulations. 
It  is  a  shame  that  such  practices  are  permitted, 


the  actual  cause  of  the  dissatisfaction  so  much 
heard  about  in  official  reports  to  the  State  De- 
partment. We  have  protested  time  and  again, 
and  eventually  we  will  place  the  matter  before 
the  American  diplomatic  envoys  in  order  to 
have  a  formal  representation  made  to  the  vari- 
ous governments  for  relief  and  future  protec- 
tion." 


Several  experts  were  exchanging  views  on  the 
material  used  in  and  the  manufacturing  of  disc 
records.  One  of  the  party  who  is  known  as  an 
expert  recorder  and  therefore  presumably  an  au- 
thority on  the  subject,  ventured  the  assertion 
that  the  present  cost  of  high  quality  of  records, 
independent  of  the  "talent"  charges,  was  alto- 
gether too  high  for  the  investment  involved. 
The  raw  material  of  a  ten-inch  record  was 
reckoned  at  eight  cents,  and  the  finished  goods 
at  from  20  to  22  cents.  The  laboratory  student 
averred  that  so  long  as  shellac  remained  at  its 
present  high  figure,  these  basic  charges  could 
not  be  avoided.  It  has  been  proposed  to  use  a 
cheaper  composition  for  a  filler  and  then  coat 
the  surface  with  the  true  record  material.  Ex- 
periments with  this  end  in  view  have  been 
made  by  one  of  the  largest  record  manufacturers 
in  the  world,  and  with  marked  success.  In  fact, 
it  was  intimated  they  held  patents  of  the  basic 
variety  on  the  process.  Of  course,  to  the  above 
cost  must  be  added  many  other  items  entering 
into  the  marketing  of  any  article,  and  therefore 
the  ultimate  figures  would  not  allow  so  large  a 
margin  for  profit  as  the  layman  might  imagine. 


Evidently  there  is  a  vast  difference  between  a 
patent  and  copyright  relative  to  the  enforce- 
ment of  price  of  the  article  covered.  This  has 
been  made  clear  by  the  decision  of  the  United 
States  Supreme  Court,  handed  down  June  1,  in 
the  case  of  R.  H.  Macy  &  Co.,  the  famous  depart- 
ment store,  of  New  York,  against  the  Bobbs- 
Merrill  Co.,  book  publishers,  of  the  same  place. 
The  court  declared  that  (book  publishers  holding 
copyrights  cannot  fix  the  price  at  which  their 
books  shall  be  sold,  nor  combine  with  others  to 
do  so.  An  analogy  was  immediately  drawn  be- 
tween this  case  and  the  many  decisions  sustain- 
ing price  agreements  over  patented  articles  in 
the  talking  machine  trade.  A  misconception  of 
the  scope  of  a  copyright  followed,  and  not  a  few 
very  intelligent  people  were  positive  that  were 
any  of  the  talking  machine  patents  taken  to  the 
United  States  Supreme  Court  over  the  price  con- 
tention, it  would  meet  the  same  fate  as  that 
of  book  copyrights. 


This  attitude  was  taken  on  the  assumption 
that  the  highest  court  in  the  land  had  never 
passed  upon  the  right  of  persons  holding  patents 
to  control  the  price  of  their  commodities.  This 
statement  is  erroneous,  for  it  is  said,  in  the  syl- 
labus, in  Bement  against  National  Harrow  Co., 
186  U.  S.  70,  22  Sup.  Ct.  747  46  L.  Ed.  1058:  "The 


object  of  the  patent  laws  is  monopoly,  and  the 
rule  is,  with  few  exceptions,  that  any  conditions 
which  are  not  in  their  very  nature  illegal  with 
regard  to  this  kind  of  property,  imposed  by  the 
patentee,  and  agreed  to  by  the  licensee  for  the 
right  to  manufacture  or  use  or  sell  the  article, 
will  be  upheld  by  the  courts;  and  the  fact  that 
the  conditions  in  the  contracts  keep  up  the 
monopoly  does  not  render  them  illegal."  That 
seems  to  be  sufficient  to  demonstrate  the  vast 
difference  between  the  character  of  property 
protected  by  the  oft-times  illusive  copyright  and 
the  substantiability  of  a  patented  invention,  as 
the  courts  view  the  proposition. 


Apropos  of  the  talking  machine  patents  that 
hold  the  foreign  makers  of  machines,  records, 
etc.,  from  flooding  the  American  market  with  in- 
frnging  devices,  it  is  heard,  on  excellent  author- 
ity, that  two  German  manufacturers  llave  full 
lines  of  their  goods  in  a  New  York  warehouse 
awaiting  the  decision  of  the  United  States  Su- 
preme Court  in  the  case  of  the  Victor  Talking 
Machine  Co.,  against  the  Leeds  &  Catlin  Co. 
Other  European  makers  are  prepared  to  spring 
in  at  the  same  time,  should  the  Berliner  patent 
fail  of  being  sustained.  Still  another  story  is 
to  the  effect  that  an  agent  is  already  here  from 
the  other  side  soliciting  orders,  delivery  being 
contingent  on  the  court's  adverse  ruling.  This 
only  proves  what  a  prize  the  American  market 
is  considered  by  foreign  talking  machine  manu- 
facturers. 


It  would  have  been  a  graceful  act  if  Thomas 
A.  Edison  had  been  invited  as  a  guest  of  honor 
to  the  banquet  of  the  National  Piano  Dealers' 
Association  at  the  Hotel  Astor,  New  York,  June 
9.  Possibly  the  "Wizard"  may  have  declined  the 
honor,  as  he  seldom  attends  affairs  of  this  kind, 
unless  they  represent  interests  which  appeal  to 
himself  personally.  At  the  same  time  so  many 
music  dealers  frankly  confess  their  talking  ma- 
chine department  is  the  most  profitable  end  of 
their  business,  and  special  efforts  have  been 
made  to  have  them  see  it  in  this  light,  and  suc- 
cessfully. Mr.  Edison  never  makes  a  speech,  but 
his  very  presence  would  have  added  great  eclat 
to  that  memorable  occasion. 


That  reminds  the  writer  of  the  philosophical 
manner  in  which  Mr.  Edison  regarded  the  sur- 
gical operation  he  recently  underwent.  Before 
he  decided  upon  this  step,  which,  considering  his 
age,  might  have  been  regarded  in  a  very  seri- 
ous light,  Mr.  Edison  read  every  available  medi- 
cal authority  on  his  malady.  Then  he  came  to 
the  conclusion  that  the  percentage  of  fatalities 
was  so  extremely  small,  so  long  as  the  patient's 
blood  is  in  good  condition,  that  he  submitted  to 
the  ordeal  without  the  slightest  fear  of  the  out- 
come. The  entire  success  of  the  delicate  opera- 
tion justified  his  judgment,  and  when  Mr.  Edison 
subsequently  told  a  number  of  his  intimates  the 
state  of  mind  he  was  in  when  under  the  sur- 
geon's knife,  they  were  again  astounded  at  the 
breadth  of  mind  and  calm  composure  of  this 
marvelous  man. 


AT  LAST 


A  Place  for  Everything  and  a  Needle 
Box  In  Its  Place  Is  a  Long  Felt  Want 


Made  to  attach  to  any  tapering  arm  Victormachine  and  is  just  the  thing  every  talking 
machine  owner  SHOULD  HAVE. 

It  attaches  and  detaches  without  injury  to  cabinet,  no  drilling  is  necessary,  you  simply 
unscrew  thumb  screw  A,  set  holder  in  position  as  illustrated  and  replace  screw. 

With  this  new  improved  ideal  needle  box  and  holder,  it  is  impossible  to  get  hold  of  used 
needles  and  thus  destroying  your  records. 

When  a  supply  of  used  needles  accumulates  in  box,  you  take  same,  as  shown 
in  cut,  allowirig  the  used  needles  to  fall  out  and  the  new  ones  remain. 

Dealers  will  find  a  ready  market  for  this  article  and  should  lose  no  time  in 
placing  their  orders. 

Retail  Price  of  tlie  Ideal  Combination  Needle  Box  and  Holder,  50c. 

GOOD  DISCOUNT  TO  THE  TRADE 

DEALERS  are  requested  to  order  from  their  jobber. 

If  he  cannot  supply  you,  write  us,  and  we  will  refer  you  to  one  who  will. 


R.  R.  BROWNE  SPECIALTY  COMPANY, 


1957  Warren  Street,  TOLEDO,  OHIO 


40 


THE  TALKING  MACHINE  WORLD. 


A  STRONQ  COMBINATION. 


Former  General  Manager  of  the  Regina  Co. 
Joins  Forces  With  Walter  Eckhart  in  the 
Manufacturers  Outlet  Co. 


It  was  leai'ned  last  week  that  J.  B.  Furber  had 
tendered  his  resignation  as  general  manager  of 
the  Regina  Co.,  of  Rahway,  N.  J.,  the  same  to 
take  effect  July  1. 

Simultaneous  with  this  information  came  the 
announcement  that  Mr.  Furher  had  concluded  ar- 


.T.   B.  FUr.BEK. 

rangements  with  Walter  L.  Eckhart,  late  whole- 
sale manager  of  the  Columbia  Phonograph  Co., 
to  become  associated  with  him  in  the  Manufac- 
turers Outlet  Co.,  a  concern  recently  formed  by 
Mr.  Eckhart. 

The  announcement  of  Mr.  Furber's  new  move 
will  come  in  the  nature  of  a  great  surprise  to 
his  many  friends  who  know  the  tremendous  work 
he  has  accomplished  in  building  up  the  Regina 
business.  When  Mr.  Furber  took  the  general 
management  of  that  company  the  business  was 
not  in  a  satisfactory  condition,  but  endowed  with 
determination  and  energy  and  a  laudable  ambi- 
tion, he  set  to  work  to  increase  the  Regina  busi- 
ness.   That  he  has  been  successful  is  well  known 


WATCHUNG 
MOUNTAINS 


45   ^finutes   from    Broadway   and   00   Minutes  from 
Philadelphia. 


PLAINFIELD, 
N.  J. 


Truell  Hall, 

(Formerly  Hotel  Netherwood.) 
.\n  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 

Pi 


S  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTIFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.    AMIDST  JERSEY'S 

PICTURE  LANDS 
Healthful  Climate.  Excellent  Views. 

Also  Truell  Inn  and  Trurll  Court. 
Send  for  lionklrl  and  Rnlrx. 


in  trade  circles,  for  the  Regina  business  has 
grown  by  leaps  and  bounds  and  last  year  was 
the  most  successful  yet  in  the  history  of  this 
company. 

No  announcement  has  been  made  of  Mr.  Fur- 
ber's successor.  The  combination  effected  by 
Messrs.  Furber  and  Eckhart  presages  well  for  the 
future  of  the  business  under  their  control.  They 
are  both  young  men.  have  a  wide  trade  experi- 
ence and  with  a_company  having  such  an  elastic 
title  it  is  probable  that  their  business  may  be 
extended  to  other  lines  than  those  purely  relat- 


J 


WALTEE  L.  BCKHAEDT. 

ing  to  the  music  trade.  With  their  popularity 
and  knowledge  of  business  conditions  in  the 
music  trade  it  is  but  fair  to  assume  that  they 
will  very  quickly  control  a  satisfactory  trade  in 
the  industry  to  which  The  World  appeals. 


BALTIMORE'S  NEWS  BUDGET. 

Trade  Holding  Its  Own  and  Prospects  Are 
Bright — New  Talking  Machine  Introduced — 
Columbia  "Hits"  Popular — What  the  Various 
Houses  Have  to  Report  Anent  Conditions. 


(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  June  5,  1908. 

The  general  trend  of  the  statements  of  the 
talking  machine  dealers  in  this  city  indicates 
that  the  business  during  the  month  of  May  and 
the  first  few  days  of  June  has  held  its  own. 
While  these  dealers  naturally  expect  a  slack  in 
the  trade  during  the  warm  weather,  they  all 
seem  confident  and  are  of  the  opinion  that  mat- 
ters will  return  to  their  former  state  of  pros- 
perity by  the  time  that  the  fall  sets  in.  They 
declare  that  they  have  every  reason  to  believe 
that  such  a  condition  should  begin  to  show  it- 
self not  later  than  the  first  of  October.  Like 
many  of  the  piano  dealers,  they  believe  that  the 
presidential  nominations  will  have  a  great  deal 
10  do  with  the  rejuvenation  of  business  and  that 
present  indications  are  that  candidates  will  be 
named  by  both  the  big  parties  that  will  be  sat- 
isfactory for  the  trade  and  business  in  general. 

Since  the  first  of  May  a  new  talking  machine 
lias  been  introduced  in  Baltimore.  This  is  the 
Star  talking  machine,  manufactured  by  the 
Hawthorne  &  Sheble  Mfg.  Co..  of  Philadelphia, 
Pa.  Frederick  J.  Scheller  has  become  jobber  for 
this  machine  here  with  headquarters  at  G42  W. 
Haltimore  street.  Mr.  Scheller  was  formerly 
manager  for  C.  S.  Smith  &  Co.,  who  handle  the 
Zonoi)hone  here.  Mr.  Scheller  states,  that  al- 
though he  has  been  in  the  field  with  the  new 
machine  just  a  little  over  a  month,  business  has 
been  excellent  and  lie  has  every  reason  to  be- 
lieve that  the  Star  machine  will  be  a  permanent 
fixture  here.  While  the  sales  of  machines  have 
been  encouraging,  Mr.  Scheller  says  that  the 


greatest  demand  is  for  the  records  of  popular 
sentimental  airs. 

^ilanager  Lyle,  of  the  local  store  of  the  Colum- 
bia Phonograph  Co.,  states  that  the  business  of 
his  firm  in  every  line  has  been  very  good  during 
May  and  the  present  week  of  June.  The  floor 
business  has  been  particularly  good,  a  number  of 
machines  having  been  disposed  of  each  day  of 
the  present  week.  The  special  hits  that  the  com- 
jiauy  has  been  putting  out  have  been  taking 
hold  fast  and  these  records  have  been  going  at  a 
rapid  rate.  In  fact,  Mr.  Lyle  declares,  they  go 
almost  as  soon  as  they  arrive.  The  company's 
June  quarterly  has  also  proved  a  popular  fea- 
ture and  a  good  seller. 

While  business  has  not  been  exceptionally 
brisk  during  the  past  month,  according  to  Man- 
ager Joseph  A.  Grottendick,  of  the  firm  of  B.  F. 
Droop  &  Sous  Co.,  local,  who  handle  the  Edi- 
son and  Victor  machines,  it  has  not  been  by 
any  means  dull.  Mr.  Grottendick  looks  for  a  fair 
business  all  during  the  summer,  and  is  among 
those  who  express  the  belief  that  a  boom  for 
the  better  is  due  when  the  fall  comes  around. 
He  says  that  the  records  of  popular  airs  seem 
to  be  more  preferable  at  this  time,  although 
others  are  selling  well. 

The  announcement  was  made  at  Sanders  & 
Stayman,  who  sell  the  Victor  and  Columbia  ma- 
chines, that  business  was  good  all  last  week,  and 
started  in  well  the  present  week.  It  was  a  bit 
slow  during  the  first  part  of  May,  but  this  con- 
tinued only  for  a  short  period.  The  greatest  de- 
mand has  been  for  records  of  popular  airs.  A 
generous  request  for  operatic  records  has  also 
been  noticeable. 

While  no  announcements  of  an  unusual  nature 
have  been  made  by  members  of  the  other  firms 
throughout  the  city,  their  statements  regarding 
the  trade  are  on  a  par  with  those  quoted. 


FIRE  IN  WASHINGTON. 

Upper  Floor  of  E.  F.  Droop  &  Sons  Co.'s  Ware- 
rooms  Damaged  to  the  Extent  of  $35,000. 


( Special  to  The  Talljing  Machine  \VoiM.  i 

Washington,  D.  C,  May  28,  1908. 
Fire  yesterday  destroyed  the  top  floor  of  the 
piano  store  of  E.  F.  Droop  &  Sons  Co.,  at  925 
Pennsylvania  avenue,  this  city.  The  surplus 
stock  of  pianos,  cabinets,  and  talking  machines 
were  either  totally  destroyed  or  else  badly  dam- 
aged. The  loss  is  placed  at  |35,000,  fully  covered 
by  insurance. 


J.  L.  ANDEM  IS  ACaTHTTED. 


James  L.  Andem.  Bloomfield,  N.  J.,  who  was 
charged  with  forging  the  seal  of  the  New  Eng- 
land Phonograph  Co.  in  a  suit  instituted  against 
Thomas  E.  Edison  and  the  National  Phonograph 
Co.,  was  acquitted  on  May  25  in  the  United 
States  District  Court  at  Trenton.  On  May  26 
Mr.  Andem  announced  that  he  had  entered  suit 
against  Mr.  Edison  for  $50,000  damages  for  false 
arrest  and  malicious  prosecution.  , 

Manufacturer's  Outlet  Co. 


The  Udell  Works,  of  Indianapolis,  Ind..  have 
prepared  a  magnificent  list  of  talking  machine 
(disc  and  cylinder),  music  and  music  roll  cabi- 
nets, for  the  annual  exhibition  which  opens  in 
Grand  Rapids  on  June  22.  Their  line  of  sam- 
ples this  year  is  imquestionably  the  best  ever 
put  out  by  this  house,  and  contain  many  novel- 
ties which  must  appeal  to  all  members  of  the 
trade  handling  this  line  of  specialty. 


CERTIFY  TO  CHANGE  OF  NAME 

The  Phonograph  Co.,  of  Chattanooga,  Tenn., 
have  asked  to  change  their  name  to  the  Atlee- 
Terhune  Co.  The  incorporators  are:  Frank  H. 
Atlee,  Westervelt  Terhune,  J.  R.  Atlee,  Jr.,  Geo. 
N.  Patton  and  L.  M.  Thomas. 


No  matter  what  you  are  advertising,  write  the 
ad.  with  the  women  in  mind.  Ninety-nine  times 
in  a  hundred  the  woman  controls  the  household 
spending.  She  is  the  power  behind  the  pocket- 
book. 


THE  TALKING  MACHINE  WORLD. 


41 


Wanted 


Wide  awake  talking 
machine  dealers  to 
add  a  side-line  that 
will  sell  like  hot-cakes 


'X^HE  Reflectoscope  is  a 
*  Post  card  Magic-Lantern. 
It  doesn't  use  fragile  and 
tiresome  glass  slides  nor  in- 
flammable, expensive  and 
equally  tiresome  strip  films. 
It  interests  everyone  because 
it  makes  the  Post  cards  they 
have  and  those  that  they  are 
constantly  receiving  of  prac- 
tical value.  In  this  machine 
a  postal  card  can  be  thrown 
on  a  sheet  clean  and  distinct 
in  natural  colors  from  200  to 
300  times  its  normal  size. 


THINK  WHAT  THIS  MEANS 


POST  cards  can  be  taken  from  drawers  and  albums  (for  everyone  nowadays  has  and  is  constantly  receiving  post  cards)  and  can  be 
utilized  for  amusement  and  instruction  to  the  members  of  the  home  and  to  friends  and  neighbors.  Trips  of  travel  may  be  illustrated 
and  described.  Cartoons,  music,  drawings,  photographs,  etc.,  shown.  Talking  machine  records,  illustrated  while  being  operated.  An 
unfailing  and  constantly  renewing  source  of  entertainment.    There's  not  a  home  in  which  one  of  these  could  not  be  sold.    This  is 


THE  BIGGEST  PROPOSITION  EVER  OFFERED  TO  UVE  DEALERS 

The  Reflectoscope  is  no  more  a  toy  than  the  Talking  Machine.  It  is  one  of  the  greatest  home  entertainers  for  old  and  young.  With 
it  one  may  travel  the  world  from  his  easy  chair,  view  the  events  of  the  day,  or  laugh  at  the  funny  side  of  life  brilliantly  shown  in  six-foot 
pictures.  And  all  this  with  newspaper  or  magazine  clippings  or  Post  cards  supplied  by  his  friends.  People  turn  to  the  Reflectoscope  for 
amusement  and  find  they  have  gained  a  wider  education  with  their  entertainment. 

The  Reflectoscope  was  designed  by  one  of  the  best  photographic  experts  in  the  world.  Every  angle  in  the  machine  has  its  purpose 
and  contributes  something  toward  its  wonderful  results.  Such  is  the  position  of  each  of  the  five  highly  polished  aluminum  reflecting  sur- 
faces that  all  the  light  is  concentrated  directly  upon  the  object  to  be  reproduced.  When  this  concentrated  light  is  projected  through  the 
double  plano-convex  lens  which  we  use  in  place  of  the  usual  single  lens  the  result  is  a  bright,  clear,  6  to  10  foot  reproduction  showing 
every  color  of  the  original. 

Retail  price,  for  gas,  electricity  or  denatured  alcohol,  mounted  ready  for  use  and  beautifully  japanned  in  Black  and  Red,  is  $5.00  com- 
plete.   Liberal  discounts  to  dealers.    Write  for  details  at  once. 


THE  ALCO-GAS  APPLIANCES  DEPT.    159-161  West  24th  Street  NEW  YORK 


42 


THE  TALKING  MACHINE  WORLD. 


TRADE  NOTES  FROM  CINCINNATI. 

Dealers  Report  Improved  Business — Instalment 
Trade  Growing — Many  Victrola  Sales  at 
Wurlitzer's — Milner  Musical  Co.  to  Enter- 
tain the  Democratic  Club  of  Cincinnati — 
Will  Listen  to  Bryan's  Eloquence. 


(Special  to  The  Talking  Machine  World.  I 

Cincinnati,  O.,  June  9,  1908. 
The  talking  machine  dealers  report  a  fairly 
good  trade  during  May.  They  still  feel  that 
business  is  not  up  to  the  standard,  however,  and 
freely  predict  a  return  of  fairly  normal  business 
in  the  fall.  The  summer  trade  will  probably  be 
of  the  same  character  as  the  spring  business, 
being  marked  by  a  slow  but  sure  recovery.  Deal- 
ers say  the  workingman  is  still  on  short  hours 
and  irregular  employment:  that,  therefore,  he  is 
not  buying  records  and  machines.  Graduallj-, 
however,  he  is  getting  back  in  harness,  and  more 
business  is  expected.  For  this  reason  the  dealers 
say  the  summer  trade  will  be  marked  by  a 
greater  amount  of  instalment  business.  At  pres- 
ent the  majority  of  sales  bring  forth  the  ready 
cash.  The  dealers  are  making  great  efforts  to 
draw  trade,  one  instance  being  known  where  the 
house  is  carefully  canvassing  the  city.  The  out- 
look for  June  is  much  brighter  than  was  May's 
promise. 

The  Wurlitzer  Co.'s  talking  machine  depart- 
ment was  not  without  its  usual  large  bulk  of 
business  during  the  past  month.  Cash  sales  held 
the  first  place.  Manager  J.  H.  Dittrich  in  review- 
ing the  month  said:  "Red  Seal  trade  shows  a 
falling  off,  which  very  likely  is  the  case  all  over 
the  country.  The  class  of  people  who  buy  these 
goods  have  either  left  for  the  summer  vacation 
or  are  preparing  to  go.  This  condition  will  hold 
up  Victrola  sales  that  otherwise  would  be  made. 
Instalment  business  should  receive  the  dealers' 
attention,  as  the  class  of  buj'ers  to  which  this 
applies  remain  at  home  in  the  summer.  They 
offer  the  best  field  for  work." 

George  D.  Omstein,  sales  manager  of  the  Vic- 
tor Co.,  was  a  recent  visitor.  He  is  very  opti- 
mistic regarding  the  future  of  the  talking  ma- 
chine business.  Taking  into  account  his  position 
in  the  trade  and  his  experiences  as  a  sales  direc- 
tor, his  optimism  probably  reflects  the  future, 
with  its  prosperity  for  the  dealers  who  remain 
in  the  ranks. 

J.  H.  Jackson,  a  new  factor  in  the  automatic 
business,  representing  the  Multiphone  Operating 
Co.,  of  New  York,  reports  splendid  results  in  this 
city.  His  ability  and  experience  in  phonograph 
matters  is  evidently  the  cause  of  this. 

Manager  Dittrich  said  of  Wurlitzer's  methods 
used  in  the  talking  machine  department:  "Our 
department  is  divided  into  wholesale  and  retail 
departments,  each  of  which  is  managed  entirely 
separate.  There  is  no  possibility  of  wholesale 
stock  deteriorating  on  account  of  retail  use.  No 
goods  ever  find  their  way  back  to  wholesale  after 
being  in  the  retail  stock.  In  justice  to  dealers 
this  should  be  done  by  other  jobbers.  The  "Wur- 
litzer trade  shows  a  steady  gain,  and  indications 
are  that  as  soon  as  confidence  is  restored  the  vol- 
ume of  business  will  be  enormous." 

The  Columbia  Phonograph  Co.  report  a  fair 
month's  trade  during  May,  general  conditions 
showing  improvement.  The  Symphony  Grand 
graphophone,  a  special  hornless  machine,  was 
a  feature  of  the  month's  sales.  A  number  of 
special  hits  in  records  were  enllveners  of  May 
business.  These  proved  good  sellers.  Manager 
S.  H.  Nichols  said:    "Our  summer  trade  has  al- 

TRAVELiNcnviATr^^rMnri^^ 

WANTED. — Traveling  representative,  one  who 
has  had  experience  in  field  management  pre- 
ferred. Unusually  good  proposition  to  the  right 
man.  Address  "TRAVELER,"  care  Talking  Ma- 
chine World,  1  Madison  Avenue,  New  "i'ork  City. 

STOCK   FOR  SALE. 

FOR  SALE. — Our  new  complete  stock  of  Zono- 

phone  10-in  records  at  25c.  each,    S.  J.  BENIN- 
GER,  Rochester,  N.  Y. 


ways  been  as  good  as  the  winter  trade,  so  we 
look  for  a  good  summer  as  compared  with  spring. 
Of  course,  the  difference  in  this  summer's  busi- 
ness and  the  excellent  showing  of  last  year  can 
hardly  be  expected,  but  I  think  on  the  whole 
general  conditions  are  brightening  up,  factories 
are  getting  busier,  money  easier,  and  prosperity 
on  old  lines  looks  good  for  fall.  Meanwhile 
every  indication  for  June  is  good.  The  month's 
record  should  be  much  better  than  May's.  By 
hustling  for  business  a  big  volume  will  result." 

The  Milner  Musical  Co.  are  booked  to  entertain 
the  big  Democratic  Club  of  the  city  in  a  few 
days,  by  giving  a  concert,  using  an  Edison  phono- 
graph, and  ten  Byran  records.  The  Duckworth 
Club  has  a  large  membership  running  up  in  the 
hundreds.  The  entertainment  looks  good  as 
an  advertisement  success.  The  May  business  is 
reported  as  fairly  good,  conditions  being  consid- 
ered. Red  Seal  records  were  a  feature  of  the 
month's  trade,  proving  more  in  demand  than 
cheaper  goods,  this  being  due  to  the  greater  pur- 
chasing power  of  the  better  class  of  people.  Man- 
ager Strief  looks  for  a  lively  trade  within  sixty 
days,  basing  his  belief  on  the  resulting  condi- 
tions which  will  be  brought  about  by  Taft's  nomi- 
nation. 

.  The  souvenir  postal  card  end  of  Milner's  busi- 
ness was  very  large  during  May,  exceeding  the 
management's  expectations.  The  withdrawal 
from  active  business  of  three  jobbing  houses  up 
the  State  will  tend  to  improve  local  trade.  In 
the  piano  department  the  Milner  house  is  doing 
business,  a  number  of  sales  being  reported  for  the 
week.  A  big  mailing  has  been  covered  with  pos- 
tal cards,  asking  attention  to  the  Victor  and  Edi- 
son machines  during  the  month.  Manager  Strief 
predicts  a  big  month's  trade. 

The  Ilsen  Music  Store  on  Vine  street,  above 
Sixth,  reports  a  quiet  business.  Mr.  Ilsen  looks 
for  a  marked  improvement  in  a  short  time,  and 
predicts  a  big  fall's  business.  The  firm  has  been 
located  in  Vine  street  just  one  year.  The  Ilsen 
Bros,  believe  the  present  location  will  be  one  of 
the  best  in  the  city,  as  the  business  heart  of  the 
city  moves  out  Vine  street,  which  now  is  the 
case.  Being  in  close  proximity  to  the  Public 
Library  makes  the  location  a  splendid  one.  The 
store  has  the  appearance  of  being  small  on  the 
outside,  but  the  store  within  is  a  wonder  for 
available  space,  for  records  and  for  music  rooms. 


OUR  FOREIGN  CUSTOMERS. 

Amount  and  Value  of  Talking  Machines  Shipped 
Abroad  from  the  Port  of  New  York. 


(Special  to  The  Taiicins  Machine  World.) 

Washington,  D.  C,  June  8,  1908. 
^Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  York: 
MAY  20. 

Bahia.  52  pkgs.,  $3,691;  Berlin,  9  pkgs.,  ?394; 
Callao,  18  pkgs.,  $796;  4  pkgs.,  $521;  Demerara, 
7  pkgs.,  $750;  Hamburg,  5  pkgs.,  $135;  Havana, 
34  pkgs.,  $1,848;  Kingston,  7  pkgs.,  $547;  Limon, 

6  pkgs.,  $371;  Liverpool,  35  pkgs.,  $9,850;  Lon- 
don, 37  pkgs.,  $1,378;  Para,  10  pkgs.,  $650; 
Puerto  Cortez,  4  pkgs.,  $355;  Port  Limon,  8  pkgs., 
$306;  St.  Petersburg,  4  pkgs.,  $170;  Valparaiso, 

7  pkgs.,  $212;  Vera  Cruz,  9  pkgs.,  $3,175. 

MAY  27. 

Berlin,  5  pkgs.,  $164;  Bombay,  4  pkgs.,  $113; 
Colon,  69  pkgs.,  $937;  Guayaquil,  6  pkgs.,  $131; 
Havana,  5  pkgs.,  $435;  London.  6  pkgs.,  $450; 
108  pkgs.,  $3,447;  16  pkgs.,  $461;  Naples,  2  pkgs., 
$100;  Nykjoburg,  4  pkgs.,  $399;  Puerto  Barrios, 
3  pkg.s.,  $500:  Rio  de  Janeiro,  9  pkgs.,  $781: 
Sa vanilla,  6  pkgs.,  $489;  Vera  Cruz,  20  pkgs., 
$1,541. 

JUNE  3. 

Buenos  Ayres,  186  pkgs.,  $5,529;  Havana,  4 
pkgs.,  $100;  La  Paz,  5  pkgs.,  $128;  Liverpool,  1 
pkg.,  $236;  London.  39  pkgs.,  $1,649;  Manila, 
26  pkgs.,  $13,038;  Melbourne.  165,  $5,100;  Mon- 
tevideo, 43  pkgs.,  $4,000;  Paramaribo,  5  pkgs., 
$385;  Rio  de  Janeiro,  1  pkg.,  $200;  Rotterdam, 
3  pkgs.,  $250;  Singapore,  7  pkgs.,  $325. 


JUNE  10. 

Berlin,  5  pkgs.,  $100;  Havana,  10  pkgs.,  $4.25; 
London,  29  pkgs.,  $2,117;  8  pkgs.,  $821;  Rio  de 
Janeiro,  109  pkgs.,  $3,734;  Rosario,  19  pkgs., 
$1,825;  St.  Petersburg,  2  pkgs.,  $171;  Wilhelm, 
10  pkgs.,  $105;  Yohohama,  15  pkgs.,  $991. 


"BUSINESS  DEVELOPERS." 


Plan  Adopted  by  the  Edwin  A.  Denham  Co. 
Has  Received  the  Endorsement  of  Dealers — 
An  Educational  Propaganda  to  Interest  the 
Public. 


The  term  "business  developers,"  which  the 
Edwin  A.  Denham  Co.,  of  New  York,  have  adopt- 
ed, and  which  they  are  using  under  their  signa- 
ture in  connection  with  their  advertising,  is  a 
clever  business  expression  and  one  which  aptly 
applies  to  the  development  work  which  the  Den- 
ham Co.  have  successfully  carried  on. 

In  connection  with  the  announcement  made  in 
another  portion  of  The  World,  we  may  say  that 
a  number  of  original  communications  from  talk- 
ing machine  jobbers  and  dealers  have  been  sub- 
mitted to  The  World.  In  these  communications 
talking  machine  men  have  stated  unhesitatingly 
that  they  have  found  the  Denham  proposition  to 
be  a  business  developer.  In  other  words  a  stimu- 
lant to  their  business. 

The  Denham  system  consists  of  an  educational 
propaganda  to  interest  the  buying  public  in  talk- 
ing machines,  and  as  it  does  not  involve  any 
expenditure  for  advertising  purposes  nor  the  pur- 
chase of  merchandise  not  actually  used,  it  be- 
comes at  once  an  ideal  method  to  secure  new 
business.  The  Denham  proposition  has  been 
worked  in  hundreds  of  towns  in  the  United 
States,  and  a  number  of  them  have  been  can- 
vassed over  again  within  the  lapse  of  a  year  after 
the  previous  canvass. 

The  Denham  system  consists  of  a  number  of 
skilled  canvassers,  some  of  whom  are  always 
held  in  reserve  to  start  in  the  development  work 
in  any  town  in  which  a  deal  is  consummated. 
Any  means  of  developing  business  in  these  times 
should  be  appreciated  by  dealers,  and  so  far  as 
we  have  been  able  to  learn  the  Denham  system 
has  been  a  business  developer  in  the  truest  sense. 


W.  A.  Lawrence,  general  manager  of  the  Stand- 
ard Metal  Manufacturing  Co.,  has  removed  his 
New  York  office  in  Warren  street  to  the  factory  at 
Newark.  This  change  has  been  taken  in  order 
that  Mr.  Lawrence  may  devote  more  time  to  the 
factory  needs  in  connection  with  important  busi- 
ness. 


OFFICERS 

I 

or  THB 

Talking  Machine  Jobbers' 
National  Association 

1907-08. 


President,  James  F.  Bowers, 

Lyon  &  Healy,  Chicago,  111. 
Vice-President,  W.  D.  Andrews, 

Buffalo,  N.  Y. 

Treasurer,  Louis  Buehn, 

Louis  Buehn  &  Bro.,  Philadelphia,  Pa. 
Secretary,  Perry  B.  Whitsit, 

Perry  B.  Whitsit  Co.,  Columbus,  O. 

EXECUTIVE  COMMITTEE: 
Lawrence  McGreal,  Milwaukee,  Wis.; 
C.  V.  Henkel,  Douglas  Phonograph  Co., 
New  York,  N.  Y. ;  C.  W.  Hickok,  Whit- 
ney &  Currier  Co.,  Toledo,  O. ;  W.  E. 
Henry,  Powers  &  Henry  Co.,  Pittsburg-, 
Pa. :  Edward  H.  Uhl,  R.  Wurlitzer  Co., 
Chicago,  111. 

Every  Talking  Machine  Jobber  in  the  United  Slates 
Shonld  Join  This  Assodatlcn. 


THE  TALKING  MACHINE  WORLD. 


43 


TALKER  NEWS  FROM  "THE  HUB." 

Lack  of  Interest  in  Coming  Convention — Re- 
tail Business  Improving — Iver-Johnson  Co.  in 
New  Building — Simplicity  in  Window  Dec- 
oration— Columbia  Music  Attracts  Custom- 
ers— Ditsons  Report  Big  Demand  for  Victors. 

(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  June  12,  1908. 
Local  talking  machine  jobbers  and  dealers  are 
not  taking  as  much  interest  in  the  coming  con- 
vention at  Atlantic  City,  as  they  should.  Every 
progressive  Bostonian  should  be  there.  Mr. 
Taft,  of  the  Eastern  Talking  Machine  Co.,  and 
Mr.  Andrews,  of  the  Boston  Cycle  and  Sundry 
Co.,  will  go  over. 

Retail  business  is  picking  up  very  materially, 
and  all  of  the  stores  report  an  easier  feeling. 
The  sale  of  grand  opera  records  for  May  was 
over  double  that  of  the  previous  May,  and  June 
starts  in  quite  heavily.  Wealthy  men  are  hav- 
ing good  lists  of  these  records  sent  to  their  sum- 
mer cottages. 

The  talking  machine  department  at  the  Iver- 
Johnson  Co.  is  now  in  the  new  building,  and  the 
big  room  set  aside  for  it  is  particularly  attrac- 
tive. The  new  quarters  give  a  much  better 
chance  for  display  than  the  old,  and  the  stock 
room  is  much  better  adapted  to  the  growing 
business.  A  generous  use  of  the  display  win- 
dows is  to  be  made,  and  it  is  expected  to  double 
the  business  this  year. 

At  the  Eastern  Talking  Machine  Co.,  a  new 
plan  of  decorating  the  windows  has  been 
adopted.  It  was  formerly  the  idea  to  put  as 
many  machines  and  other  things  into  the  win- 
dow as  could  be  crowded  there,  but  now  sim- 
plicity is  the  rule.  In  one  of  the  windows  this 
week  was  simply  a  Victrola,  with  a  photograph 
of  Caruso  on  one  side  of  it,  and  one  of  Gadski  on 
the  other.  With  one  or  two  disc  records  on  the 
floor,  the  window  was  unusually  attractive.  In 
the  other  window  was  simply  one  machine — 
and  as  this  was  the  original  phonograph  in- 
vented by  Mr.  Edison — a  big  and  clumsy  article, 
that,  too,  got  a  lot  of  attention,  with  the  re- 
sult that  the '  two  simple  arranged  windows 
brought  more  business  into  the  store  than  any 
other  decorations  ever  had.  Business  at  the 
Eastern  Talking  Machine  Co.  is  reported  as  hav- 
ing taken  a  sudden  and  gratifying  start,  both  in 
the  jobbing  and  the  retail  departments. 

The  open  doors  of  the  Columbia  Phonograph 
Co.  are  a  factor  in  keeping  the  store  filled  with 
customers,  for  the  music  from  the  big  machines 
can  be  heard  half  way  up  Tremont  street.  Re- 
tail Manager  Blakeborough  has  put  in  a  large 
stock  of  the  light,  popular  airs,  both  in  band 
music  and  vocal,  and  is  catering  especially  to  the 
eanoists  who  haunt  the  Charles  River  every 
warm  evening.  Phonographs  are  a  staple  article 
in  these  canoes  and  the  number  of  new  records 
sold  during  a  summer  is  enormous. 

"Don't  know  whether  I  shall  have  a  vacation 
this  year  or  not,  I'm  so  busy,"  said  Manager 
Winkelman,  at  Oliver  Ditson's  this  week.  The 
big  new  catalogue  sent  out  by  the  Victor  Co.  has 
resulted  in  an  impetus  to  business  here,  and  the 
fine  new  rooms  provided  for  the  talking  ma- 
chine department  are  an  additional  attraction. 
Mr.  Winkelman  is  advertising  to  good  advantage 
the  new  fibre  needle  cutter  just  brought  out. 

Phonograph  concerts  are  daily  features  at  the 
department  stores  of  Jordan  &  Marsh  and 
Houghton  &  Button,  and  here  there  is  reported 
quite  an  active  demand  for  the  higher  grade  se- 
lections. 

Manager  Andrews,  of  the  Boston  Cycle  &  Sun- 
dry Co.,  is  making  a  special  feature  this  month 
of  his  new  ideas  in  a  tray  for  holding  records. 
He  has  greatly  improved  on  the  original  model. 


MUSIC  IN  THE  CHAIR. 

In  "The  Reminiscences  of  Lady  Randolph 
Churchill,"  appearing  in  the  current  issue  of  the 
C«ntury,  she  tells  an  excellent  story  about  Queen 
Victoria's  jubilee,  and  says:  "Everything  that 
year  was  dubbed  "Jubilee,"  from  knights  and 
babies  to  hats  and  coats.    "God  Save  the  Queen'" 


was  heard  ad  nauseam  on  every  conceivable  oc- 
casion, until  the  tune  became  an  obsession.  This 
led  to  a  practical  joke  at  the  castle  which  caused 
much  amusement.  One  morning,  speaking  of  the 
jubilee  craze,  I  pretended  that  I  had  received  as 
an  advertisement  a  "Jubilee  bustle"  which  would 
play  "God  Save  the  Queen"  when  the  wearer  sat 
down.  This,  of  course,  created  much  curiosity 
and  laughter.  Having  promised  to  put  it  on,  I 
took  my  hosts  into  my  confidence.  An  aide-de- 
camp was  pressed  into  the  service,  and  armed 
with  a  small  musical  box,  was  made  to  hide  un- 
der a  particular  arm-chair.  While  the  company 
was  at  luncheon  I  retired  to  don  the  so-called 
"Jubilee  wonder,"  and  when  they  were  all  as- 
sembled I  marched  in  solemnly  and  slowly  sat 
down  on  the  arm-chair  where  the  poor  aide-de- 
camp was  hiding  his  cramped  limbs.  To  the  de- 
light and  astonishment  of  every  one  the  national 
anthem  was  heard  gently  tinkling  forth.  Every 
time  I  rose  it  stopped;  every  time  I  sat  down,  it 
began  again.  I  still  laugh  when  I  think  of  it 
and  of  the  astonished  faces  about  me." 


NEW  RECEIVERS  APPOINTED 

By  Judge  Morris  This  Week  for  the  Talk-0- 
Phone  Co.  and  Atlantic  Co. — Ensign  Files 
Final  Report  and  Asks  to  be  Discharged  from 
Liability. 

(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  June  6,  1908. 
Judge  Morris  has  appointed  Harry  B.  Kirtland 
receiver  of  the  Talk-O-Phone  Co.,  and  Holland  C. 
Webster,  receiver  of  the  Atlantic  Phonograph 
Co.  They  succeed  Harry  Ensign,  whose  removal 
from  the  receivership  of  both  of  these  companies 
was  ordered  last  week  by  Judge  Morris,  on  the 
application  of  a  creditor,  because  of  the  conflict- 


ing claims  between  the  two  companies.  Bond  of 
$10,000  each  was  required  from  each  of  the  new 
receivers. 

Ensign  made  his  final  reports  to  the  courts 
this  week,  tendered  his  resignation  and  asked  to 
be  discharged  from  liability.  As  receiver  of  the 
Atlantic  Phonograph  Co.,  he  has  received  $2,- 
292.02  from  the  sale  of  furniture,  supplies  and 
minor  assets  of  the  company,  and  has  paid  out 
in  expenses  all  but  $690.51. 

As  receiver  for  the  Talk-O-Phone  Co.,  Ensign 
reported,  he  received  $2,453.25  in  return  on  a 
certificate  of  deposit  for  $10,250  made  to  secure 
a  bond  from  the  United  States  Fidelity  and  Guar- 
anty Co.,  to  enable  the  Talk-O-Phone  Co.  to  carry 
to  the  higher  federal  courts  the  injunction  cases 
which  put  it  out  of  business.  Ensign  reported 
that  for  the  Talk-O-Phone  Company  he  had 
nearly  all  of  the  refunder  on  hand. 


JACOT  CO.  OPEN  NEW  QUAETEES. 

The  Jacot  Music  Box  Co.  have  leased  the  store 
and  basement  at  292  Fifth  avenue,  between 
Thirtieth  and  Thirty-first  streets,  and  will  take 
possession  as  soon  as  the  extensive  alterations 
are  completed.  The  complete  line  handled  by 
the  company  will  be  installed  in  the  new  quar- 
ters, including  the  Mira  music  boxes,  Mira- 
phones,  Edison  and  Victor  machines  and  records 
and  the  Welte-Mignon.  W.  H.  Bodine  will  have 
charge.   The  store  opens  on  June  20. 


The  Advertising  Club  of  Louisville,  Ky.,  held 
a  smoker  on  the  roof  garden  of  The  Seelbach, 
the  leading  hotel  of  Louisville,  at  which  were 
a  number  of  the  prominent  advertising  leaders 
0*"  Chicago.  A  number  of  grand  opera  and  fono- 
tipia  records  were  played  on  the  Columbia 
graphophone,  giving  delight  to  the  assembly. 


BLACKMAN  IS  "ALIVE" 

He  Gives  Dealers  **Live''  Service  on  Edison  or  Victor 


DON'T  BE  A  "QUITTER"— BE  "ALIVE." 

Are  you  one  of  the  "HARD  TIME  HOWLERS"  who  spend  all  their  "ENERGY"  in 
complaining?    Are  you  letting  the  business  run  itself?    This  plan  will  lose  business  for  you. 

WHAT  ARE  YOU  DOING  TO  GET  BUSINESS? 

Some  dealers  are  waiting  for  "conditions  to  improve";  others  are  "improving  condi- 
tions."   What  are  you  doing  about  it? 

ONE  MAN'S  LOSS  MAY  BE  YOUR  GAIN. 

Improve  your  methods,  your  stock,  your  service.  Find  the  people  in  your  neighbor- 
hood who  have  Talking  Machines  and  don't  know  you.  They  will  know  and  patronize  you 
when  they  want  goods.    Let  the  other  fellow  "go  to  sleep."    Customers  will  let  him  sleep. 

NOW  IS  THE  TIME  TO  SHOW  YOUR  HAND. 

Keep  your  stock  COMPLETE,  keep  advertising,  let  the  other  fellow  offer  a  "Run  Down" 
stock  to  his  customers  and  they  will  COME  TO  YOU,  for  SERVICE  will  count. 

BLACKMAN  HAS  THE  GOODS. 

He  will  keep  his  stock  up,  and  the  "LIVE  DEALERS"  realize  that  on  EDISON  or 
VICTOR,  "if  Blackman  gets  the  order  you  get  the  goods." 

ARE  YOU  GETTING  A  FULL  LOAF? 

In  other  words,  are  you  handling  both  Edison  and  Victor,  or  are  you  getting  the  profit 
of  one  line  only? 

WRITE  OR  SEE  BLACKMAN  ABOUT  IT.. 

Blackman  is  a  "Live  Jobber,"  and  if  you  are  not  getting  good  service,  get  Blackman's — 
try  his  lines. 

THE  "PROSPERITY"  WAGON  IS  STILL  HERE. 

It  has  just  "slowed  up"  for  "REPAIRS."  Keep  your  seat  with  "BLACKMAN"  and 
when  it  moves  swiftly  in  the  very  near  future  you  will  be  "aboard." 


YOURS    FOR   THE  OOODS 

Blackman  Talking  Machine  Co. 

J.  NEWCOMB  BLACKMAN,  Prop'r  THE  WHITE  "  BLACKMAN  " 

97  Chambers  Street        INEW  VORK 

EVERYTMIIVa    FOR    EDISOIN    A.IND  VICTOR 


44 


THE  TALKING  MACHINE  WORLD. 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

Review  of  the  Business  Situation — Some  New 
Specialties — Enterprise  of  the  Post  Office  Au- 
thorities— Suit  Over  IVlethod  of  Boring 
Cylinder  Records — Copyright  Points  Dis- 
cussed— The  Affairs  of  the  Russell-Hunting 
Co. — Attitude  Toward  Trade  Associations — 
Edison-Bell  Exchange  System — Japanese 
Competition  Discussed — Sterling-Hunting  Co. 
Remove  to  New  Quarters — Two  Wonderful 
Inventions  to  the  Credit  of  Hans  Knudsen — 
Talking  Machine  Firms  to  Make  Displays  at 
the  Franco-British  Exposition. 


(Special  to  The  Talking  Machine  World  ) 

London,  E.  C,  June  4,  190S. 

If  it  wasn't  that  the  season  was  over,  one 
would  be  inclined  to  say  that  the  talking  machine 
trade  is  bad  beyond  all  possible  help,  but  in  view 
of  the  fact  that  the  dead  season  is  here  with  the 
summer-like  condition  of  the  weather,  record 
and  machine  sales  cannot  be  said  to  have  dropped 
beyond  reasonable  expectation.  On  the  contrary, 
the  various  houses  have  already  weighed  up  the 
possibilities  of  making  preparation  for  next  sea- 
son's trade,  which  is  confidently  anticipated  will 
far  outstrip  all  previous  records.  They  cannot, 
and  neither  can  any  man  who  seeks  success,  af- 
ford to  speculate  idly  upon  the  inevitable  drop 
in  sales  which  the  summer  brings  in  its  train. 
In  the  majority  of  cases  I  find  business  talking 
machine  men  exhibiting  a  state  of  cheery  opti- 
mism which  is  both  creditable  and  sensible  under 
the  circumstances.  A  pleasing  view  of  the  situa- 
tion is  the  complete  settlement  of  the  shipyard 
war  on  the  northeast  coast,  and  the  reduction  In 
the  bank  rate  to  2H  per  cent.,  which  will  ease 
the  money  market  very  considerably.  While  at 
this  time  distributers  of  articles  of  luxury,  such 
as  this  industry  produces,  will  not  perhaps  be 
greatly  benefited  thereby,  the  ultimate  influence 
of  such  good  signs  must  undoubtedly  result  in 
easing  the  public  purse  strings  to  the  advantage 
of  the  whole  talking  machine  trade.  There  are 
many  welcome  signs  of  improvement  in  general 
trade,  and  on  the  whole  the  outlook  is  far  from 
being  unsatisfactory. 

Novelties   Being  Introduced. 

This  year,  though  still  young,  has  witnessed  the 
introduction  of  quite  a  number  of  new  disc  rec- 
ords, and  there  are  more  to  follow.  With  these 
new  issues,  in  most  cases  a  distinct  improvement 
in  the  recording  is  noticeable.  It  is  a  very  wel- 
come feature  and  one  that  we  naturally  expect 
with  the  advance  of  time  and  experience.  Our 
(hanks  are  due  to  the  manufacturers,  and  they 
may  rest  assured  that  the  trade  appreciate  their 
efforts.  In  comparison,  the  improvements  in  in- 
.strumental  recording  are  somewhat  better  than 
is  apparent  in  vocal  records.  But  in  either  case 
the  increased  purity  of  tone  is  quite  obvious. 
The  blot  upon  it  all,  however,  is  the  consequences 
which  must  inevitably  result  from  the  increased 
competition.  It  is  recognized  by  those  upon 
whom  falls  the  task  of  controlling  the  destinies 
of  new  production  that  the  industry  is  over  com- 
peted, and  unless  these  new  goods  are  above  the 
average  in  quality  the  demand  will  not  be  suffi- 
cient to  keep  them  alive.  The  worst  conse- 
quences of  this  over-supply  to  be  feared,  is  its 
result  upon  prices.  In  the  face  of  very  heavy 
working  expenses,  the  small  profits  made  will  not 
allow  of  much  cutting  under  the  present  prices. 


and  even  as  the  position  stands  to-day,  a  weeding 
out  must  ensue  and  the  weakest  financially, 
naturally  succumb.  The  moral  is:  be  sure  of 
your  ground  before  launching  out. 

Settling  Down  to  Better  Things. 
Bankruptcy  and  litigation   have   been  pretty 
rife  among  us  lately,  but  signs  are  not  wanting 
that  matters  are  now  settling  down  to  better 
things. 

Pathephone  Concert  for  Hospital. 

At  the  opening  ceremony  of  a  new  wing  of  St. 
Mary's  Hospital  by  H.  R.  H.  Princess  Henry  of 
Battenberg,  a  delightful  Pathephone  concert  was 
given.  It  was  well  attended  in  spite  of  a  shilling 
entrance  fee  charged  by  the  hospital  authorities. 
Clarion  Disc  Records. 

Price  of  the  Clarion  disc  record,  which  is  to  be 
marketed  in  good  time  for  next  season,  has  been 
fixed  at  the  popular  price  of  2s.  6d.  As  mentioned 
in  our  last  issue,  it  is  a  double-sided  phonograph 
cut  disc,  and  dealers  may  expect  to  handle  in 
this  a  record  of  exceptional  merit. 

The  Biophone  at  the  Exhibition. 

We  understand  that  Mr.  St.  Dyktor  has  taken 
a  stand  at  the  Franco-British  exhibition  for  the' 
sole  display  of  his  new  machine,  the  "Biophone," 
particulars  of  which  we  hope  to  give  in  our  next 
issue. 

Relinquish  Zonophone  Factorship. 

The  Zonophone  factorship  has  been  relin- 
quished by  Barnett  Samuel  &  Sons,  the  well- 
known  Worship  street  house. 

A  Visitor  from  Berlin 

Mr.  Straus,  from  Berlin,  is  a  visitor  to  this 
city.  He  expresses  himself  as  not  too  well  satis- 
fied with  trade  here;  money  is  scarce  and  the 
factors  are  holding  up  orders  until  later,  but  in 
regard  to  prospects  he  is  confident  that  C.  Lind- 
strom's  machines  will  obtain  a  big  demand  next 
season. 

Postoffice  Inaugurates  New  System. 

After  long  j'ears  of  agitation  for  the  adoption 
by  the  British  postoflice  of  the  cash  on  delivery 
system,  so  largely  used  in  Germany  and  America, 
for  instance,  Mr.  Bluxton,  the  postmaster-general, 
has  instituted  it  on  a  small  scale  for  trade  be- 
tween the  United  Kingdom  and  our  dependencies 
in  the  Mediterranean.  Under  this  system  goods 
can  be  posted  from  this  country  and  the  money 
collected  for  the  vendor  by  the  postoffice  at  their 
destination,  and  vice  versa.  The  first  of  these 
services  will  be  available  between  the  United 
Kingdom  and  Egypt,  Malta,  Cyprus  and  the 
British  postoffices  at  Constantinople,  Bey  rout, 
Tangier,  Smyrna  and  Salonica.  In  outline  the 
procedure  is  as  follows:  The  vendor  takes  his 
packet  to  a  postofRce,  fills  in  a  form,  and  pays  a 
special  fee  of  2d.  He  is  given  a  certificate  of 
posting,  which  he  ultimately  restores  to  the  post- 
office  when  receiving  the  cash.  The  postoffice  col- 
lects from  the  addressee  the  value  as  stated  b.v 
the  vendor  in  the  form  and  remits  it  by  money 
order  or  postal  order  to  the  vendor,  after  deduct- 
ing whatever  may  be  the  commission  on  the 
money  order  or  postal  order  itself,  in  addition  to 
the  delivery  fee.  The  chief  restrictions  are  that 
the  sum  to  be  collected  (the  trade  charge)  must 
not  exceed  .-£20.  The  system  is  confined  to  goods 
sent  in  fulfilment  of  an  order,  and  the  goods  must 
be  sent  by  parcels  post  unless  they  are  registered 
or  insured. 

Edisonia,  Ltd.,  v.  Forse  &  Premier  Mfg.  Co.,  Ltd 
This  was  a  case  in  which  the  plaintiff  company 


THE  HARMONY  COMPANY,  Chicago,  U.  S.  A. 

Largest  Man uf net urtTs  of 

GUITARS,  IVIAIMDOLIIMS  AIMD  DRUIVIS 

forkk;n  i  kaoi,  .soi  icitf-d  wki n:  for  ca  rAi,o(; 


applied  for  an  injunction  to  restrain  defendant 
Forse  from  dealing  with  an  invention  which  re- 
lated to  the  internal  boring  of  cylinder  records. 
Defendant  claimed  as  co-patentee  the  right  to 
use,  and  had  licensed  the  Premier  Co.  the  right 
to  use  the  patent  in  the  manufacture  of  their 
records.  The  invention  was  registered  in  the 
joint  names  of  J.  E.  Hough,  manager  of  the 
plaintiff  company,  and  W.  T.  Forse,  who  at  that 
time  was  in  the  plaintiff  company's  employ  but 
is  now  managing  director  of  the  defendant  com- 
pany. Each  laid  claim  to  the  original  idea  of 
the  patent.  After  legal  arguments  the  judge  held 
that  plaintiffs  were  entitled  to  that  for  which  they 
asked,  which  is  a  declaration  that  the  defendant 
is  a  trustee  of  the  letters  patent,  and  he  may  be  ■ 
directed  to  assign,  or  as  plaintiff  may  direct. 
There  must  be  an  injunction  to  restrain  the  de- 
fendant from  dealing  with  the  letters  patent,  or 
putting  them  into  practice.  The  other  defendants, 
the  Premier  Mfg.  Co.,  must  also  be  restrained 
from  using.  The  plaintiffs  are  also  entitled  to 
account  of  profits  which  the  defendants  have 
made  by  the  use  of  the  patented  invention.  Dam- 
ages were  granted  against  the  defendant  Forse, 
which,  after  argument  by  counsel,  were  agreed 
to  be  subject  to  the  profits  made  by  the  Pre- 
mier Co. 

Of  Interest  to  Exporters. 

Does  a  quotation  for  the  Australian  market, 
which  includes  insurance,  freightage  and  cost  of 
the  goods,  cover  the  exporter  against  accidental 
damage  in  transit?  The  question,  recently  before 
the  High  Court  of  New  South  Wales,  was  an- 
swered in  effect  that  the  exporter's  responsibility 
held  good  during  the  voyage  and  ceased  only  at 
the  port  of  arrival.  The  Commonwealth  High 
Court,  however,  reversed  this  decision  and  held 
that  the  exporter  bears  the  cost  of  insurance  and 
freight  as  a  matter  of  convenience  to  the  im- 
porter, and  the  exporter's  liability  ends  with 
the  placing  of  the  goods  on  board. 

Some  Fine  Beka  Records. 

A  great  improvement  in  general  quality  is  no- 
ticeable in  the  latest  issue  of  Beka  records  to 
hand,  among  which  I  would  specially  draw  at- 
tention to  "II  Trovatore,"  by  the  band  of  His 
Majesty's  Grenadier  Guards,  a  record  of  excep- 
tional purity.  The  band  of  His  Majesty's  Scots 
Guards  plays  with  eqtial  merit  Tschaikowsky's 
"1812"  overture,  "The  Church  Parade,"  with  bell 
eft'ects,  while  on  the  reverse  side  of  the  latter 
Mr.  Leggett  gives  us  a  splendid  cornet  solo  of 
"The  Better  Land."  reproduced  in  a  magnificent 
and  perfect  manner.  Robert  Carr  sings  two  good 
songs,  "They  All  Love  Jack"  and  "The  Devout 
Lover."  "The  Yeoman's  Wedding  Song."  by  Mon- 
tague Borwell,  is  lively,  and  "01  Like  a  Queen"  is 
well  sung  by  A.  Strugnell.  A  new  artist  to  the 
Beka  list  is  Miss  Jessie  Broughton  [contralto), 
who  is  well  represented  in  "The  Sweetest  Flower 
that  Blows."  We  have  no  doubt  but  what  the 
foregoing  will  prove  good  sellers. 

Some  Important  Copyright  Points. 

Judgment  was  given  in  the  action  brought  by 
Fred  Karno,  author  and  proprietor  of  various 
music  hall  sketches,  against  Pathe  Freres, 
makers  and  dealers  in  eineniato.graph  films,  lo 
recover  damages  for  alleged  infringement  of  his 
copyright  in  his  sketch,  entitled  "The  Humming 
Birds."  He  also  claimed  an  injunction.  His 
lordship  said  the  case  raised  impoi-tant  points 
under  the  eopyi-ight  act  of  1S4:>.  Patho  Fr§res 
contended  that  the  sketch  was  not  such  a  dra- 
matic piece  as  would  enable  it  to  protection  under 
the  act.  that  the  cinematograph  reproduction  w.is 
not,  in  fact  or  in  law,  "a  representation"  of  the 
plaintiff's  sketch  within  the  meaning  of  the  act, 
and  that  by  merely  selling  the  films  they  were 
not  "causing  the  sketch  to  be  represented."  The 
sketch  consisted  of  the  representation  of  a  music 


THE  TALKING  MACHINE  WORLD. 


45 


FROM  OUR  EUROPEAN  HEADQUARTERS- (Continued.) 


hall  performance,  and  the  humor  consisted  of  the 
interruptions  of  the  audience.  A  boy  in  an 
Eton  suit,  seated  in  one  of  the  boxes,  shot  peas 
and  threw  buns  at  the  performers,  and  "a  swell" 
in  an  opposite  box  also  interrupted.  There  was 
no  written  book,  Mr.  Karno  himself  having  given 
directions  to  the  performers.  The  fun,  however 
nonsensical,  had  been  remarkably  successful,  hav- 
ing put  thousands  of  pounds  in  Mr.  Karno's 
pocket.  On  the  cinematograph  films  the  per- 
formers seemed  to  go  through  the  same  antics. 
His  lordship  said  he  attended  a  special  perform- 
ance at  which  the  plaintiff's  sketch  was  per- 
formed and  was  followed  immediately  by  the 
living  pictures,  and  he  had  no  hesitation  in  find- 
ing as  a  fact,  whatever  the  result  might  be  in 
law,  that  the  one  piece  was  copied  from  the 
other.  On  the  legal  points  raised  by  Pathe 
Freres,  however,  he  was  bound  to  give  judgment 
for  them,  with  costs. 

To  Curtail  Output  of  Records. 

The  National  Phonograph  Co.  announce  their 
decision  to  curtail  the  quantity  of  records  is- 
sued during  the  summer  months.  Until  further 
notice  the  monthly  supplement  will  average  about 
twenty  records,  comprising  the  selections  of  the 
American  series  only,  excepting  records  of  any 
popular  hits,  which  will  be  announced  for  sale 
directly  they  appear.  The  full  lists,  averaging 
about  thirty-two  records  per  mouth,  will  recom- 
mence about  September. 

Knudsen's  Wonderful  Invention. 

Hans  Knudsen  has  completed  two  new  inven- 
tions of  a  wonderful  character  in  connection 
with  wire  electric  waves.  First,  is  a  machine 
which  will  enable  any  form  of  photograph  to  be 
telegraphed  wirelessly  over  any  distance.  The 
other  invention,  it  is  claimed,  will  set  type  in 
Paris  at  the  rate  of  3,000  words  an  hour  on  any 
ordinary  linotype  machine,  by  wireless  waves 
directed  from  London  or  any  other  point.  In  the 
face  of  these  and  other  modern  inventions  of  a 
like  nature,  in  the  advance  of  science  it  is  not 
too  much  to  foresee  the  possibility  of  the  human 
voice  or,  for  that  matter,  band  and  orchestral 
selections  being  recorded  at  a  distance.  For  in- 
stance, instead  of  Madame  Melba  having  to  break 
her  journey  from  Australia  to  London  at  Paris 
to  make  records,  as  was  the  ease  recently,  she 
could  come  straight  over  and  sing  In  x^ondon. 
When  we  hear  of  music  and  voices  being  photo- 
graphed wirelessly  hundreds  of  miles,  recording 
at  a  distance  certainly  seems  a  feasible  expecta- 
tion. Perhaps  Mr.  Knudsen  or  some  other  sci- 
entist will  hit  upon  the  solution  in  the  future. 
Russell  Hunting  Co.,  Ltd.,  Affairs. 

A  private  meeting  of  creditors  of  the  Russell 
Hunting  Record  Co.,  Ltd.  (in  liquidation),  was 
held  in  the  City  Road  premises  on  May  26.  An 
explanatory  statement  of  affairs  was  given  by 
the  liquidator.  The  gross  liabilities  amount  to 
£8,958  7s.  2d.,  of  which  £6,856  5s.  lOd.  are  ex- 
pected to  rank.  The  assets,  consisting  of  book 
debts,  amount  to  £26,656  13s.  lid.,  which  under, 
a  forced  realization  it  was  expected  would  pro- 
duce only   £7,564  16s.  8d.    Under  the  circum- 


stances it  was  resolved  by  a  majority  of  votes  to 
appoint  three  of  the  largest  creditors  to  act  in 
conjunction  with  the  joint  liquidators,  A. 
Ogden  and  E.  E.  Johnson,  with  a  view  to  the  for- 
mation of  a  scheme  of  reconstruction.  In  the 
meantime  the  business  is  being  conducted  by  the 
receiver  in  the  new  offices,  15  and  17  City  Road, 
and  it  is  anticipated  that  the  factory  will  be 
opened  and  in  full  working  order  in  the  course 
of  a  few  days,  when  the  demand  for  the  new 
titles  and  other  standing  orders  will  be  executed. 

The  Grand  Opera  Season. 

The  Covent  Garden  season  is  expected  to  evoke 
an  additional  interest  in  grand  opera  records. 
Patrons  of  the  historic  theater  will  be  very 
pleased  to  possess  such  happy  remembrances, 
while  those  who  are  prevented  from  attending 
will  be  glad  of  the  opportunity  of  hearing  in 
their  own  homes  the  actual  voices  of  the  stars  of 
the  stage.  The  Columbia  Co.  are  among  those 
issuing  grand  opera  records  presenting  specimens 
of  the  best  work  of  Covent  Garden  stars. 

Some  Notable  Clarion  Records. 

The  Premier  Mfg.  Co.'s  May  list  of  Clarion  rec- 
ords comprises  a  round  dozen  of  selling  titles  by 
good  artists,  among  whom  I  would  particularly 
mention  Stanley  Kirkby,  who  sings  "Asthore" 
and  "I  Want  to  be  More  than  a  Friend"  in  ex- 
cellent style;  P''rank  Miller  gives  us  "Sue,  Sue, 
Sue,"  while  Edgar  Coyle  in  "Sing  Me  to  Sleep" 
is  sure  to  be  a  record  much  in  demand.  The 
Premier  Orchestra  records  three  very  tuneful 
pieces,  and  the  Premier  Military  Band  is  also 
down  three  times,  and  includes  the  world  favorite 
selection,  "Tannhauser  March."  The  last  issue 
is  a  fine  banjo  solo  by  Norton  Greenop.  On  this 
May  list  the  company  print  a  warning  to  the 
effect  that  the  record  is  sold  on  the  express  con- 
ditions that  it  shall  not  be  used  for  duplication, 
nor  sold  to  any  unaccredited  dealer,  nor  offered 
for  sale  by  the  original  or  any  subsequent  pur- 
chaser for  less  than  the  current  price.  Upon  any 
breach  of  these  conditions,  the  implied  license  to 
use  and  sell  the  record  is  immediately  canceled. 
Opportunities  in  South  America. 

A  consular  report  dwells  upon  the  splendid  op- 
portunities offered  by  the  South  American  Repub- 
lics for  musical  instrument  goods.  In  Chile, 
manufacturers  will  find  a  good  opening  for  ma- 
chines and  records,  especially  native'  songs  and 
music,  which  is  in  good  demand.  Other  coun- 
tries have  a  footing,  but  there  is  unlimited  scope, 
and  it  rests  with  British  firms  to  get  thoroughly 
well  represented  there  as  the  best  means  to  intro- 
duce their  products. 

Musogram  Co.  Catalog. 

I  have  received  two  catalogs  from  the  Muso- 
gram Co.,  which  contain  several  new  departures 
from  the  usual  order  of  things.  I  refer  princi- 
pally to  the  very  excellent  idea  of  printing  in- 
structions in  different  languages.  In  this  case 
the  catalogs  contain  no  less  than  seven  transla- 
tions, and  not  only  this,  but  the  prices  of  the 
goods  are  given  equivalent  to  and  in  eight  other 
currencies.    It's  enterprise,  and  it's  sound  com- 


mon sense,  too.  Obviously,  if  the  receiver  of  any 
catalog  is  not  familiar  with  English,  in  nine  cases 
out  of  ten  an  order  will  not  result.  Only  in 
the  tenth  case  is  the  trouble  and  expense  of 
translation  gone  to;  the  others  just  put  up  with 
what  is  offered  locally.  Yet,  in  the  face  of  it, 
hundreds  of  lists  are  despatched  to  foreign  parts, 
often  in  response  to  inquiries  from  advertising, 
and  then  they  say  it  does  not  pay.  The  Muso- 
gram Co.  have  introduced  an  example  which  we 
should  like  to  see  more  widely  adopted.  There 
can  be  no  question  as  to  its  necessity.  We  want 
to  foster  trade  by  all  possible  means,  and  one  of 
the  best  is  undoubtedly  to  present  a  prospective 
foreign  buyer  with  a  concise  statement  of  your 
goods  and  prices  in  his  own  language.  It  need 
not  be  a  great  expense  since  home  catalogs — 
which  issues  form  the  bulk — would  in  no  way  be. 
alfected.  Either  a  separate  export  catalog  could 
be  printed,  or  even  a  leaf  insert  pasted  in  the 
home  issue  might  meet  the  case.  The  idea  is 
worth  adopting  and  would  greatly  facilitate  trade 
across  the  seas. 

Nothing  New  Under  the  Sun! 

Speaking  of  the  Chinese,  Sir  Robert  Hart,  who 
has  just  returned  home  after  spending  practically 
all  his  life  in  China,  says:  "Their  books  deal 
with  every  conceivable  subject,  and  forty  years 
before  the  first  phonograph  found  its  way  to 
Pekin  the  governor,  Kwang  Tung  told  me  that 
an  old  book  two  thousand  years  ago  relates  how, 
one  thousand  years  before,  a  certain  Chinese 
prince  sent  messages  to  a  brother  prince  by 
speaking  them  into  a  curiously  shaped  box,  and 
how  the  recipient,  on  opening  it,  heard  with  his 
own  ears  the  actual  words  and  voice  of  the 
sender."  We  have  advanced  a  little  since  then, 
but  a  very,  very  little  in  comparison  with  the 
enormous  space  of  time  we've  had  to  do  it  in. 
Percy  Dennis  III. 

We  regret  to  learn  that  Percy  Dennis,  manager 
of  the  Linguaphone  Record  Co.,  is  very  danger- 
ously ill.  We  tender  our.  sincere  wishes  for 
his  speedy  recovery. 

To  Display  at  Franco-British  Exhibition. 

Both  Messrs  Pathe  Freres  and  the  Gramophone 
Co.  have  taken  space  and  are  erecting  elaborate 
stands  at  the  Franco-British  exhibition,  the  possi- 
bility of  which  I  mentioned  in  my  last  report. 
Duty  on  Pianos  to  Australia. 

A  rumor  is  current  that  a  reduction  in  the 
duty  on  pianos  into  Australia  may  be  announced 
shortly. 

Two  New  Disc  Records. 

Two,  new  disc  records  have  recently  made  their 
appearance  in  this  market — the  "Empire"  double- 
sided,  lO-in.  and  7-in.,  and  the  lO-in.  "Twins," 
also  a  two-sided  disc. 

National  Phonograph  Co.  v.  the  Edison  Bell  Co. 

In  connection  with  the  action  between  these 
two  companies,  in  which  plaintiffs  (Edison  Bell) 
were  awarded  damages  against  the  National  Co., 
defendants,  for  alleged  libel  by  circular,  an  ap- 
peal by  defendants  was  heard  this  week  in  the 
courts.   His  Lordship  was  asked  to  set  aside  the 


ONCE  SAMPLED  ALWAYS  WANTED 

No  need  to  hustle!    Favorite  records  right  there  every  time! 

Triumph  in  the  Art  of  Recording 

=^^=  JUNE  LIST  NOW  OUT  ==— 


Some  more  splendid  selections  from  the  Earl  of  Lonsdale's  Private  Military  Band 

"FAVORITES"  are  the  Public's  "Favorites"    WHY?  "TRY  THEM"  and  you  will  need  no 

explanation.    Obtainable  from  all  up-to-date  dealers 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45  CITY  ROAD.  LONDON,  E.  C.  213  DEANSGATE,  MANCHESTER 


46 


THE  TALKING  MACfflNE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS -(Continuedj. 


official  referee's  finding,  on  the  ground  that  the 

Edison  Bell  Co.  had  sustained  no  damage  by  the 
issue  of  the  circular,  or  that  the  damages 
awarded  were  excessive,  against  which  a  re- 
assessment by  another  referee  was  asked  for. 
The  usual  arguments  and  pleadings  by  respective 
counsel  then  followed,  and  His  Lordship  said  he 
would  reserve  his  decision.  This  may  be  ex- 
pected to  be  handed  down  in  a  few  days'  time; 
too  late  for  inclusion  in  my  report. 

The  new  "Jumbo"  record  has  just  been  intro- 
duced to  this  market  by  Barnett  Samuels  &  Sons, 
who  have  secured  absolute  exclusive  sale  in  this 
country.  It  is  a  double-sided  needle-cut  disc,  sell- 
ing at  the  retail  price  of  3s.,  which  leaves  a  really 
good  margin  of  profit  for  dealers.  If  the  issues 
come  up  to  the  standard  of  general  quality  of  the 
samples  I  have  heard,  the  "Jumbo"  has  a  great 
future  in  store.  Over  600  titles,  comprising  vocal, 
band,  orchestral  and  other  instrumental  selec- 
tions, will  be  ready  in  a  few  weeks'  time,  and  in 
our  next  issue  we  hope  to  publish  further  par- 
ticulars, together  with  details  of  an  enterprising 
scheme  of  introduction  formulated  by  Barnett 
Samuels  &  Sons. 

The  Last  Pub! 

The  Columbia  Co.  announce  a  new  comic  rec- 
ord of  topical  interest.  It  is  a  skit  on  the  licens- 
ing bill,  entitled  "The  Last  Pub."  It  is  recorded 
by  Ernest  Shand,  who  is  now  singing  the  song 
nightly  in  the  halls  to  tremendous  applause.  The 
jokes  are  very  funny  indeed,  and  will  be  en- 
joyed by  everyone,  independent  altogether  of  his 
views  for  or  against  the  licensing  bill  which  in- 
spires the  patter. 

Issue   Very  Clever  Poster. 

The  Universal  Talking  Machine  Co.  have  just 
issued  a  new  poster  in  connection  with  their 
"Elephone"  records.  It  depicts  the  w-orld  under 
the  feet  of  a  huge  elephant  with  two  trunks,  both 
of  which  taper  off  into  trumpets,  pictured  as 
emitting  supplies  of  music  to  the  world  at  large, 
while  on  either  side  is  the  represented  nations 
vigorously  applauding.  The  whole  is  worked  out 
very  elaboratelj'  in  colors  and  forms  a  most  ef- 
fective showcard.  The  first  record  list  and  ma- 
chine catalogue  is  now  published. 

New  Model  "Klingsor"  Cabinet. 

The  new  model  "Klingsor"  cabinet  disc  ma- 
chines will  shortly  be  announced  to  the  trade. 
They  are  handled  by  H.  Lange's  Successors. 


Duty  to  Join  an  Association. 

The  annual  conference  of  the  National  Cham- 
ber of  Trade  has  inspired  The  Drapers'  Record 
to  make  the  following  very  pertinent  remarks  re- 
garding the  retailer's  attitude  toward  trade  as- 
.?ociations,  which  applies  to  talking  machine 
dealers  equally  as  well  as  other  traders.  The 
remarks  commence  with  an  appeal  which  we 
have  once  or  twice  made  before  to  the  small 
trader.  It  is  that  he  should  regard  it  as  an  im- 
perative duty  to  belong  to  a  local  tradesmen's 
association.  He  may  retort  that  the  cares  of  his 
own  business  absorb  all  his  time,  energies  and 
money,  and  that  public  life,  even  the  minor  pub- 
lic life  attached  to  a  local  retailers'  association, 
has  no  attractions  for  him.  Let  others  who  like 
that  sort  of  thing  go  in  for  it,  we  can  hear  him 
say.  Well,  he  makes  a  great  mistake.  We  will 
grant  him  his  time  and  energies  for  his  own  busi- 
ness, if  public  life  is  so  distasteful  to  him;  but 
we  ask  him  to  spare  this  trifle  to  become  a  mem- 
ber of  his  local  association.  It  will  cost  him  but 
little  money  and  he  will  at  any  rate  have  added 
his  vote  to  the  cause.  If  every  small  tradesman 
were  to  make  even  this  slight  contribution  to  the 
organization  of  his  class,  the  benefit  to  the  status 
of  distributive  trades  would  be  immense.  We 
should  not  have  to  be  so  fearful  of  harassing 
legislation.  A  few  years  ago  we  could  have  un- 
derstood a  retailer  stating  that  tradesmen's  as- 
sociations dealt  with  more  or  less  academic  sub- 
jects. Possibly  that  was  at  one  time  the  case.  It 
was  not,  however,  the  fault  of  the  associations, 
but  was  due  rather  to  the  fact  that  they  were  not 
sufficiently  powerful  to  enforce  their  views,  and 
that  the  government  and  local  authorities  were 
slow  to  realize  the  importance  of  trade  affairs. 
The  situation  to-day  is  altered.  The  associations 
a-,  e  stronger.  Likewise  the  opposition  to  private 
traders  is  stronger,  much  stronger.  The  small 
tradesman  who  does  not  join  in  organization 
against  this  opposition  is  in  the  position  of  the 
man  who  does  not  insure  his  hou;c  against 
burglary.  He  is  culpably  negligent.  Unless  the 
small  tradesman  is  quickened  to  a  sense  of  the 
importance  of  organization,  he  will  inevitably 
have  to  play  second  fiddle  to  other  sections  of 
society  who  have  learned  the  lesson  that  union 
is  strength.  The  labor  party,  with  a  definite  anti- 
individualism  program  and  constructive  schemes 
of  municipal  enterprise,  is  admirably  organized. 


The  big  stores  are  only  waiting  for  the  "cash  on 
delivery"  post  to  largely  increase  their  turnover. 
The  Socialist  boss  on  the  local  Council  has  al- 
ready enjoyed  the  luxury  of  being  a  philanthro- 
pist at  the  expense  of  the  rate  payers;  he  has 
tasted  blood  and  his  appetite  is  whetted  for 
more.  The  small  tradesman,  along  with  the  or- 
dinary man  of  the  middle  class,  pays  the  piper 
without  calling  the  tune.  He  carries  his  indi- 
vidualism to  an  absurd  degree,  as  though  he 
were  a  Robinson  Crusoe  on  his  own  little  island. 
There  are  no  desert  islands  to-day,  and  indi- 
vidualists must  so  far  become  Socialists  as  to  be 
ready  to  combine  in  their  common  interest. 
Talker  Exports  to  Australia. 
According  to  his  report,  the  German  consul 
in  Queensland,  Australia,  is  somewhat  upset  by 
the  small  value  of  the  talking  machine  goods  im- 
ported into  that  province  from  Germany.  He 
writes  that  the  talking  machine  trade  has 
reached  a  greatly  increased  figure,  which  has 
benefited  his  country  very  little  in  comparison 
to  the  share  obtained  by  Great  Britain  and  Amer- 
ica. Machines  and  records  are  best  in  demand 
from  the  agricultural  and  farming  districts,  and 
this  encouragement  should  induce  both  English 
and  American  manufacturers  to  give  even  greater 
attention  in  this  direction,  having  in  mind  that 
persistency,  especially  in  the  form  of  advertising, 
is  the  best  creator  of  trade. 

Excelsiorwerk  Catalog. 

A.  Vischer,  45  City  Road,  London,  sends  me  a 
new  issue  of  the  Excelsiorwerk  catalog.  It  is 
well  gotten  up  and  contains  profuse  illustrations 
of  the  various  models  of  complete  machines,  mo- 
tors and  sound  boxes  manufactured  by  this  com- 
pany. A  description  of  each  article  is  given  in 
three  separate  languages,  which  is  a  step  in  the 
right  direction.  The  Excelsior  machines  are  of 
excellent  quality  throughout,  the  motor  in  par- 
ticular being  evidence  of  this.  The  whole  ma- 
chine has  a  most  pleasing  appearance,  and  what 
is  perhaps  the  most  important  of  all,  it  works 
very  silently  and  brings  all  the  best  out  of  a 
record.    The  prices  are  moderate. 

Amalgamation. 

J.  J.  Stockall  &  Sons,  Ltd.,  of  Clerkenwell 
Road,  and  R.  M.  Marples  &  Son,  Farrington  Road, 
London,  have  amalgamated  and  will  in  future 
trade  under  the  name  of  Stockall,  Marples  &  Co., 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


D    DDTTT  ID  68  BasinKhall  St.. 
JV.  rrvlEyUlV  London.  E.C.,  Eng. 

EVERY  WHOLESALE  JOBBER 

should  gel  my  export  prices  for  Best  French 
PHONO    REPROS..  RECORDERS. 
BLANKS  and  all  Phono  Accessories.  Lists 
free. 

I  am  prepared  to  consider  sole 
representation   of  manufacturers  of 
SPECIALTIES    of   al!    kinds  for 
Phono  and  Talking  Machine  Trades. 

IF  YOU  WANT  TO  OPEN  HERE 

write  us  at  once  and  submit  samples 
and    prices.     Highest    Bank  Refer- 
ences.     Correspondence     invited — 
English  or  French. 

For  Profitable  and  SOUND  Business  handle  the 

IMPERIAL  DISC  RECORDS 

Supplied  by 

GILBERT  KIMPTON  &  CO. 

Peninsular  House,  Monument  Street,  London,  England 

THE  SEYMOUR 
REPRODUCER 

NEW   1908  MODEL 
Enormously  Improved. 

Absolutely  the  finest  phonograph  repro- 
ducer on  the  market.    Price.  12  6. 

Graphophone  Carrier  Arms  for  Edison 
machines  to  adopt  same,  with  special  sound- 
tight  joint,  from  10  6  to  12  6. 

Send  for  illustrated  lists  of  above  and 
other  up-to-date  accessories. 

THE  MICROPHONOGRAFH  COMPANY 
291  Goswell  Road,  London,  England 

TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabcrnicic  SI.,  L*ndM,  England 

F.    W.  ROBIIMSOIV 

"The  Talkeries.  "  213 'Doansgate. 
MANCHESTER.  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALK  INC  MACHINES.  RECORDS, 
PHONOS..  CYLINDERS.  ETC..  and  all 
goods  connected  with  the  trade. 
WHOLESALE.  RETAIL  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

n^r^  Correspondence  Invited 
PROMPT  ATTENTION 

Always  optn  to  considtT  muni  linos  suit- 
able for  Iho  Kniflish  and  Foreinn  mnrkols. 
Improvements  and  NoveUios  preferred. 
Send  somples  and  prices. 

sec  AOV'T  ADJOININQ 

To  Colonial  and  Foreign  Buyers 

The  peculiarities  of  these  niiirket.>^ 
have  never  been  more  apparent  than 
at  the  present  nionietit,  rec^nlrlnK  the 
srenteHt  cnre  In  prlrins  and  hiiy- 
Inff,  with  a  view  to  the  future  Hav- 
ing had  innny  ycarH*  experience,  I 
am  i)repared  to  buy  for  >ou  upon 
(■oiniiilHHion.  anil  to  keep  yon  posted 
up  wltti  nil  (lie  InteNC  prnduodonH 
and  act  as  your  representative.  I 
buy  rook  bottom.  Instructions  to 
purchase  Roods  niust  be  accompanied 
with  order  on  Rankers  to  pay  cash 
Uk'Hlnst  Bill  of  Ladlntr. 

Bankers,  London  City  and  Midland 
Ltd.,  Manchester.  For  terms,  please 
write  stating  reciutrements.  to 

F.  AV.  Ronii^soiv. 

neniiNgnti'.  MnnehrHler,  Eiik. 

The  City  MIg.  Co. 

S6  City  Road,  London,  E.  C 

We  are  the  ONLY  MANUFACTURERS  IN 
ENGLAND  who  are  able  to  produce  a 
genuine  British-Made  article,  superior 
quality,  to  stand  Foreign  competition. 
Records.  Albums.  Pedestals 
Exhibition  Wire  Racks 
arc  our  principal  lines,  and  we  can  claim 
to  be 

Tlie  Clieapest  on  the  Market 

Wholesale  only.      List  on  Application. 

THE  TALKING  MACHINE  WORLD. 


47 


The  Tariff  Question  Solved 


SPECIAL  ARRANGEMENTS 

Have  been  made,  whereby  any  American  Dealer  or  Jobber  can 
handle  CLARION  RECORDS  at  a  good  prollt,  quite  irrespective  ot  duty, 
freight,  or  any  other  charges. 


FULL 
LENGTH 


The  "CLARION" 

Is  a  Gold-Moulded  Cylinder  Record 


SEND  FOR  A  SAMPLE  SET  AND  DETAILS  OF  OUR  PROPOSITION 


THE  PREMIER  MANUFACTURING  CO.,  Ltd. 

81  City^  Road,  London,  England 


48 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADOUARTERS-CContinued.) 


THE 


GRADUATED  FLEX 
DIAPHRAGM 


(PROTECTED) 


BUILT 
LIKE  A 
WHEEL 

Better  than 
Glass,  Mica  or 
Wood.  Noth- 
ing else  so 
good. 


The  loudest  and    most   perfect  reproduction 

yet  obtained. 

For  Edison  "C,"  or  Columbia  Lyric,  2  or  50c. 
with  crossbead  attached. 

A  LITTLE  MARVEL 
For  "  Exhibition "  Sound-box,  -  4  or  Sl.OO 
or  other  sizes. 

EXTRA  LOin>  AND  SWEET. 


Post  Free  with  Instructions.   Literature  and  Testimonials  from 

DAWS  CLARKE 

L^ongford  F*lace,  Longsigtit 
Vlanchester,  E:ng. 

N.  B.  Dealers  and  Jobbers  ordering  samples  should  re- 
mit ia  full,  the  trade  difference  will  be  refunded.  We 
are  open  to  offers  for  the  American  Rights  in  this 
Diaphragm. 


Ltd.  The  new  company  were  registered  with  a 
capital  of  £20,000. 

Business  Troubles. 

In  baiiliruptcy:  ilannah  Marlvs  (South  Lou 
don  Phonograph  &  Music  Co.),  19  Abercore  Cres- 
cent, late  153  Rushey  Green.  Catford. 

Danger  of  Japanese  Competition. 

In  regard  to  Japanese  competition,  an  op- 
timistic letter  has  been  made  public  from  a  cor- 
respondent in  Hong  Kong,  reading  as  follows; 
"That  Japanese  competition  in  trade  has  to  be 
faced  as  a  serious  question  is  beyond  argument. 
The  Japanese  is  full  of  the  fire  of  new  enthusiasm, 
his  innate  cleverness  is  strengthened  by  his  mod- 
ern ambition  and,  above  all,  he  is  adaptable.  But 
things  are  not  really  as  black  as  they  look.  Japan 
at  the  present  moment  has  two  advantages  over 
the  rest  of  the  world,  neither  of  which  is  likely 
to  be  permanent.  These  are  Government  subsi- 
dies and  cheap  production.  Subsidies  are  merely 
another  way  of  expressing  loss,  and  cheap  pro- 
duction depends  on  cost  of  living.  As  elsewhere, 
this  is  rapidly  rising  in  Japan.  Therefore,  pro- 
vided we  are  ready  to  adapt  ourselves  to  altered 
conditions  and  produce  the  best  possible  quality 
at  the  lowest  possible  price,  we  need  not  lose 
heart." 

Remove  to  New  Quarters. 

Messrs.  Sterling  &  Hunting,  who  handle  the 
Odeon  and  Fonotipia  disc  records,  announce  their 
removal  from  13  to  59  City  Road,  where  all  com- 
munications should  in  future  be  addressed.  The 
Odeon  single-sided  record  at  3s.  is  meeting  with 
a  good  demand,  and  in  the  matter  of  quality  the 
company  are  sparing  no  expense  to  present  the 


nVERPOOL  NOTES. 


Liverpool,  June  1,  1908. 

The  wave  of  depression  that  is  passing  over  the 
north  of  England  is  exceptionally  serious,  and 
even  in  good  cases,  where  credit  should  be  al- 
lowed to  a  fair  margin,  payments  cannot  be  met 
in  the  ordinary  way.  In  fact,  it  is  the  intention 
of  several  large  firms  to  seriously  curtail  the 
amount  of  credit  they  allow  their  retail  dealers. 
Many  of  the  retailers  who  handle  cycles  in  the 
summer  months  and  phono  and  talking  machine 
goods  in  the  winter,  are  the  hardest  to  get  money 
from,  if  all  reports  are  true;  and  this  season, 
being  a  very  wet  one,  it  has  considerably  miti- 
gated against  the  cycle  sales,  thereby  holding  up 
The  cash  that  should  have  been  paid  for  talking 
machine  goods  during  the  early  part  of  the  year. 
We  hope,  however,  that  this  will  only  be  a  tem- 
porary tightness  of  the  money  market,  and  that 
no  serious  liquidations  will  be  the  result. 

Most  of  the  leading  houses  in  Liverpool  have 
very  excellent  displays.  Archer  &  Co.  report 
business  as  moderate.  Thompson,  Helsby  &  Co. 
and  Dibbs,  Ltd.,  as  "quieting  down."  One  of  the 
most  successful  traders  in  the  Liverpool  district 
is  J.  Foster,  who  has  a  very  fine  establishment 
in  Birkenhead.  He  handles  gramophone,  Zono- 
phone,  Odeon,  Homophone.  Columbia.  Pathes,  etc.. 
on  the  disc  side,  and  in  cylinders  he  stocks 
largely  Edison,  Edison-Bell,  Sterling  and  Clar- 
ion's. Mr.  Foster  reports  an  exceptionally  good 
season,  his  sales  having  doiibled  during  the  past 
year. 

In  conversation  with  several  of  the  dealers  re- 
garding the  future  aspects  of  the  business,  we 
have  had  the  opinions  expressed  to  us  very 
strongly  that  provision  should  be  made  by  the 
manufacturers  of  the  various  disc  records  to  take 
t)ii(  k  and  exchange  unsalable  records  that  are  in 


PHIUP  NEALE, 

PMOINO.  EXPERT, 

5  Chalk  Farm  Rd.  LONDON.  N.  W. 

Talking  Mnchlnea  of  every  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  Job  too  small — uo 
job  too  large. 


best  talent  obtainable,  which  buyers  are  not  slow 
in  appreciating. 

The  Columbia  Co.  have  brought  out  a  second 
model  with  distinctive  equipment,  called  the 
"Coronet"  graphophone.  It  is  more  elaborately 
constructed  than  the  "Crown"  and  has  the  long 
mandrel  to  take  the  special  6-in.  Columbia  "Pre- 
mier" records  as  well  as  the  standard  size  cyl- 
inders. The  "Premier"  records  play  nearly  as 
long  as  do  10-in.  discs. 

New  Concern  Formed. 

Mouldite,  Ltd.,  is  a  new  company  recently 
formed  with  a  capital  of  £2,550,  to  carry  on  the 
business  of  manufacturers  of  phonographs, 
gramophones,  musical  instruments,  mechanical 
and  other  toys,  etc. 

Edison  Bell  Exchange  System. 

The  Edison  Bell  Co.,  Ltd.,  have  inaugurated 
an  exchange  system  for  nine-penny  records, 
which  will  be  exchanged  for  their  new  N.  P. 
records  to  sell  at  one  shilling.  The  conditions 
as  stated  by  the  company  are  as  follows: 

"We  will  allow  five  shillings  per  dozen  for  all 
such  records,  providing  two  dozen  of  our  new 
N.  P.  records  are  purchased  at  the  same  time 
for  every  dozen  returned.  That  is — two  for 
one,"  Or,  "We  will  buy  them  back  at  four  shil- 
ling per  dozen,  providing  an  equal  number  of 
the  N.  P.  'Shilling'  records  are  ordered  at  the 
same  time.    That  is — one  for  one." 

Thej'  statCj  moreover,  that  the  records  at  nine- 
pence  will  be  manufactured  and  sold  to  the  full 
extent  of  the  present  catalog,  but  that  dealers 
will  always  be  able  to  avail  themselves  of  the 
systems  of  exchange  just  outlined,  and  therefore 
will  never  be  "stuck"  with  records  they  cannot  sell. 


a  new  condition,  and  replace  them  by  those  better 
suited  to  the  locality,  in  this  way:  Suppose,  for 
example,  that  the  firm  who  manufacture  the  rec- 
ords produce  20  records  per  month.  (It  is  a 
well-known  fact  that  every  locality  varies  in  the 
requirements,  and  what  would  sell  in  one  town  is 
useless  in  another.)  Out  of  the  twenty  records 
possibly  fifteen  will  sell  and  five  will  not  sell, 
being  unsuited  to  the  particular  district.  The 
dealer  would  therefore  have  five  records  that  are 
useless  for  stock  purposes,  but  which  would  prob- 
ably sell  well  in  some  other  neighborhood.  One 
prominent  dealer  expressed  his  opinion  in  very 
strong  terms,  and  said  that  it  would  be  to  the 
manufacturers'  interest  to  take  these  records 
Viack  and  to  exchange  them  for  more  salable  num- 
bers. Taking  into  consideration  that  the  records 
would  be  in  an  absolutely  new  condition,  it 
would  probably  help  the  manufacturers,  by  en- 
abling them  to  send  these  records  to  a  dealer  in 
the  district  more  suitable  for  them,  instead  of 
loading  up  the  first  purchaser  with  records  un- 
suitable to  his  clients.  The  speaker  stated  that 
unquestionably  it  would  come  to  this  later  on,  for 
it  was  practically  impossible,  taking  into  consid- 
eration the  new  titles  that  come  out  month  after 
month,  to  stock  ovary  one,  without  having  a  good 
deal  of  bad  stock  on  hand.  We  commend  this 
proposition  to  manufacturers,  and  consider  it  is 
worth  their  serious  attention. 

YORKSHIEE  NOTES. 

Bradford,  June  2,  1908. 

In  this  district  trade  is  stagnant.  A  large 
number  of  cotton  and  woolen  mills  having  de- 
cided to  close  for  a  full  week  at  Whitsuntide,  and 
to  run  only  four  days  per  week,  instead  of  six. 
for  some  time  to  come,  has  made  trade  quiet, 
and  there  is  no  prospect  of  it  reviving  until  after 
August  or  September. 

In  Bradford,  The  Parkerphone  Co.,  late  of  Mar- 
ket street,  have  removed  to  10  Queensgate.  The 
removal,  we  understand,  has  been  caused  by  a 
desire  to  reduce  expenses,  the  difference  being 
a  saving  of  over  .C200  a  year  in  rental  alone. 

At  Appletou  &  Co.,  business  is  reported  as  mod 
erate.    At  Joshua  Marshall  &  Co.,  who  handle 


gramophone  goods  solely,  are  well  satisfied  with 
business  done  since  they  opened  this  special  de- 
partment. 

Messrs.  Moore  say  things  are  quiet. 

At  Dyson's,  Mr.  Tidswell,  the  manager,  says  that 
they  had  done  very  well  in  Edison  cylinder  record 
and  Pathe's  disc  line.  They  were  also  most  enthu- 
siastic over  the  new  Edison-Bell  discaphone  rec- 
ords, which  they  assert  there  will  be  large  sales 
in.    Mr.  Tidswell  also  stated  that  the  cylinder 


AN  OPPORTIMTY  lor 
Foreign  Manalacturers 
To  Create  Business 
In  America 

I  am  ready  to  close  satisfactory 
deals  with  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  which  are  attractive.  I  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  of  The  Talking  Machine  World 

1  Madison  Avenue  NEW  YORK 


TRADE  REPORTS  FROM  THE  PROVINCES 


THE  TALKING  MACHINE  WORLD. 


49 


Victor 


Standard  Metal  Manufacturing  Co. 

Newark,  N.  eJ.,  U.  S.  A. 

We  manufacture  the  largest  line  of  Horns— quality  and  prices  are 
right.   Standard  Horns  will  hold  your  trade. 


The 

Marvelous 
Searchlight 

Horn  Patented 


Made  for  Edison,  Victor 
and  Columbia  Machines 

The  Searchlight 
Folding  Horn 

PATENTED 


Office  and  Factory 

Chestnut,  Jefferson  and  Malvern  Streets 


We  have  taken  over  the  ENTIRE  PLANT  of  the  Searchlight  Horn  Co. 
All  future  business  in  this  line  will  be  taken  care  of  by  us. 


Patented 
Standard 
Lily 


New  Goods,  New  Prices 


Munson  Folding  Horn 


Standard 
Lily 


50 


THE  TALKING  MACHIXE  WOULD. 


trade  had  been  holding  its  own  well,  and  that 
although  the  disc  side  of  the  business  was  con- 
siderably increasing,  it  would  be  a  long  time 
before  it  assumed  the  sales,  in  cylinder  propor- 
tion, they  had  experienced  in  the  past. 


HALIPAX. 

Halifax,  June  3,  1998. 

In  Halifax,  the  Phono  Supply  Co.  and  Smith  & 
Co.  report  a  falling  off  in  general  sales. 

Priestley  &  Sutcliffe,  of  George  street,  report 
an  exceptionally  good  season  with  gramophone 
goods.  For  the  past  ten  years  they  have  handled 
gramophone  goods  exclusively,  and  find  that  year 
after  year  their  sales  increase,  the  bulk  of  the 
trade  in  Halifax  being  with  medium-price  ma- 
chines up  to  £11  or  £12.  In  the  records,  they 
have  sold  a  large  quantity  of  Caruso's  and  others 
by  tip-top  artists.  They  cater  as  far  as  possible 
for  the  customer  who  desires  the  very  highest 
productions,  both  in  machines  and  records. 

A.  P.  Gray,  phonograph  dealer,  of  Commercial 
street,  is  quite  a  recent  comer  in  the  talking 
machine  business.  He  handles  Edison  and  Zono- 
phone  goods,  and  expresses  himself  as  quite  satis- 
fied with  the  amount  of  business  he  has  done- 
sinee  he  opened  the  premises  last  March.  He 
has  a  nicely  arranged  shop. 

Mr.  Senior,  of  Market  Hall,  who  does  a  large 
business  in  sheet  music,  etc.,  handles  talking 
machine  goods  as  an  adjunct,  and  also  reports  a 
very  fair  season  indeed.  Mr.  Senior  looks  for- 
ward to  the  next  year's  trading  as  likely  to  be  a 
very  large  one. 


MANCHESTER  NOTES. 

Manchester,  Juns  4,  1908. 

In  this  district  moderate  sales  are  reported, 
but,  generally  speaking,  owing  to  the  cotton 
operatives  running  on  short  time,  money  has  not 
been  circulating  as  freely  as  it  ought  to  do.  Sev- 
eral of  the  large  factors  in  the  North  are  limit- 
ing their  credit  accounts  with  the  retailer,  not 
necessarily  limiting  the  amounts  of  purchase,  but 
the  time  in  which  the  factor  desires  payment. 

Messrs.  Richardson,  of  Shudehill,  have  already 
acted  upon  this  principle  and  have  sent  out  a 
very  polite  note  to  all  those  with  whom  thsy  have 
accounts,  requesting  that  monthly  payments  be 
made  not  later  than  the  20th  of  the  month,  fol- 
lowing the  delivery  of  the  goods.  We  congratu- 
late Messrs.  Richardson  on  this  initial  step,  which 
is  certainly  made  in  the  righb  direction,  and  we 
are  glad  to  hear  that  it  is  meeting  with  a  very 
friendly  response. 

At  Messrs.  Duwe's,  of  High  street,  business  was 
reported  as  moderately  good.  Both  in  Sheffield 
and  Manchester  the  season  has  been  a  very  satis- 
factory one  with  him,  and,  in  view  of  the  trade 
opening  earlier  during  the  forthcoming  season, 
this  firm  are  very  optimistic,  and  believe  that  the 
next  season  will  be  better  even  than  the  past. 

One  of  the  greatest  benefits  that  will  accrue 
to  both  the  wholesaler  and  retailer  in  the  near 
future  will  be  that  the  business  will  be  conducted 
on  altogether  better  lines  than  has  been  the  case 
in  the  past.  The  industry  having  assumed  a  more 
solid  basis,  and  being  here  to  stay,  has  necessi- 
tated better  financial  arrangements  between  the 
factor  and  retailer,  and  it  will  only  be  those  busi- 
ness men  who  act  upon  fair,  square  lines  that  will 
be  recognized  by  the  wholesale  houses,  and  there- 
by given  advantages  that  will  help  them  consider- 
ably in  the  trading  of  the  future. 

We  recently  heard  some  of  the  new  samples  of 
records  turned  out  by  the  Edison-Bell  Co.,  and 


must  say  that  they  were  exceptionally  fine  rec- 
ords. Messrs.  Richardson  have  taken  up  a  factor- 
ship of  these  "Discaphone"  records  for  both  Man- 
chester and  Liverpool,  and  expect  to  do  a  large 
trade  with  them  next  season.  Selling  at  2s.  6d., 
double-sided,  and  being  highly  finished  and  ex- 
ceptionally good,  as  regards  their  tone,  very  large 
sales  are  anticipated.  We  also  heard  some  of  the 
new  N.  P.  Edison-Bell  records  during  the  past 
week.  Manufactured  by  an  entirely  new  process, 
very  sweet  and  clear  in  tone,  these  cylinder  rec- 
ords also  promise  well  for  the  next  season. 

During  a  recent  chat  we  had  with  Burrows  & 
Co.,  of  High  street,  business  was  also  reported 
as  quite  satisfactory  up  to  date.  We  have  al- 
ready mentioned  in  a  previous  issue  that  this 
firm  have  had  an  exceptional  increase  in  their 
sales  during  the  past  season,  nearly  5C0  fresh  ac- 
counts having  been  opened.  Like  other  whole- 
sale factors  in  the  trade,  money  at  the  present 
time  is  rather  slow  in  coming  in,  but  they  have 
no  fears  of  the  future. 

Manchester  promises  to  become  the  center  for 
diaphragms  and  other  improvements  connected 
with  the  industry.  We  understand  from  Daws 
Clarke  that  the  "Graduated  Flex  diaphragm"  has 
been  exceptionally  successful,  most  of  the  leading 
connoisseurs  of  talking  machines  having  had 
their  sound  boxes  fitted  with  them,  and  in  many 
cases  Daws  Clarke  has  received  most  flattering 
testimonials  from  the  recipients.  He  has.  how- 
ever, further  improved  the  graduated  flex  dia- 
phragm, and  from  what  we  gather,  several  large 
flrms  in  the  States  have  taken  them  up.  There  is 
no  doubt  but  that  the  new  diaphragm  that  this 
firm  are  now  making  is  a  considerable  improve- 
ment upon  the  former  pattern,  both  in  tone  and 
the  quality  of  music  it  renders.  Daws  Clarke  has 
several  other  inventions  which  he  hopes  to  place 
upon  the  market  at  an  early  date. 

The  Filamentine  Co.,  of  this  city,  are  to  bring 
out  at  an  early  date  a  new  sound  box,  made  upon 
an  entirely  new  principle,  fitted  with  the  Fila- 
mentine diaphragm,  which  we  are  assured  will 
give  exceptionally  fine  results.  This  company 
also  intend  to  branch  out  further  in  the  talking 
machine  industry,  and  there  is  no  doubt  what- 
ever that  they  will  meet  with  considerable  suc- 
cess in  exploiting  their  various  novelties  and  im- 
provements later  on. 

In  the  north  of  England  generally,  Auxeto- 
phone  recitals  are  now  being  held  in  the  various 
parks.  This  instrument  is  so  well  known  that 
it  does  not  need  any  comments  from  us  regarding 
it.  Large  crowds  are  attracted  to  the  various 
parks' to  hear  it,  and  these  open-air  recitals  prom- 
ise to  become  exceptionally  popular  during  the 
summer  season. 


NEW  LINE  OF  TALKING  MACHINES. 


A  new  line  of  talking  machines,  to  be  manu- 
factured abroad,  that  was  expected  to  be  ready 
by  now,  will  not  be  in  the  market  before  Sep- 
tember at  the  earliest.  The  vertical  cut  or  undu- 
lating sound  wave  disc  record,  with  sapphire 
point,  will  be  used  in  connection  with  these  ma- 
chines, and  two  companies  here  are  prepared  to 
manufacture  these  goods  whenever  the  other 
essentials  are  complete.  The  models  of  these  new 
mac  hines,  made  in  New  York,  have  been  shipped 
to  the  constructor  in  Switzerland. 


VICTOR  GRAND  OPERA  VOLUME. 

The  Victor  Talking  Machine  Co.  are  sending 
out  to  dealers  their  new  index  of  grand  opera 


records,  which  are  alphabetically  arranged  under 
the  title  of  each  opera.  Five  hundred  operatic 
records  are  catalogued,  making  a  most  imposing 
array  and  covering  all  the  leading  operas  of  the 
day.  In  view  of  the  increasing  appreciation  of 
operatic  records  this  list  should  form  the  basis 
of  an  increased  business  for  dealers  who  are 
wide  awake  enough  to  appreciate  the  growth  of 
the  demand  for  high-grade  artistic  creations. 
The  Victor  Co.  have  also  sent  out  to  the  trade 
their  new  Victrola  booklet  containing  illustra- 
tions and  descriptions  of  their  latest  designs. 


TWO  NOTED  LONDONERS  HERE. 


S.  W.  Dickson  and  Theo.  Birnbaum,  of  the 
Gramcphone  and  Typewriter,  Ltd.,  Guests  of 
L.  F.  Geissler  of  the  Victor  Co. — Left  for 
Home  June  6. 


May  30th  Louis  F.  Geissler,  general  man- 
ager of  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.,  came  over  to  New  York  to  meet  S.  W. 
Dickson,  general  manager,  and  Theodore  Birn- 
baum, managing  director  of  the  Gramophone  & 
Typewriter,  Ltd.,  of  London,  England.  They 
came  in  on  the  Cunarder  "Campania,"  Mr.  Geiss- 
ler greeting  them  at  the  pier,  and  stayed  with  the 
two  gentlemen  over  Sunday,  going  to  Philadel- 
phia Monday,  where  they  visited  the  plant.  Mr. 
Dickson  sailed  for  home  on  June  6  on  the 
same  boat,  and  in  chatting  with  The  World  said: 

"I  have  taken  about  all  the  time  I  can  con- 
veniently spare  to  run  over  here  and  call  on  the 
Victor  people  and  visit  the  plant.  Business  is 
very  good  with  us  at  home.  I  return  on  Satur- 
day, so  you  see  I  will  be  on  the  move  until  sail- 
ing time.  I  get  The  Review  and  The  Talking 
Machine  World,  and  they  are  both  excellent 
papers.    The  latter  journal  has  no  equal." 

Mr.  Birnbaum  had  just  returned  from  a  trip  to 
Egypt  and  St.  Petersburg,  Russia,  when  he  rushed 
off  to  New  York  with  Mr.  Dickson.  Mr.  Birn- 
baum went  hack  on  June  13  via  the  "Caronia." 

Messrs.  Geissler,  Dickson  and  Birnbaum  visited 
the  establishment  of  the  Douglas  Phonograph 
Company,  where  Genei-al  Manager  Henkel 
showed  them  about.  They  were  greatly  pleased 
with  the  arrangement  of  the  interior,  location 
of  booths,  etc.,  and  the  Eureka  library  cabinets 
for  disc  records.  The  trio  also  called  at  the  Vic- 
tor Distributing  &  Expoit  Co.  and  the  Blackman 
Talking  Machine  Co. 


MEMPHIS  DEALER  IN  NEW  QUARTERS. 


Memphis,  Tenn.,  June  6,  1908. 
F.  M.  Atwood,  the  well-known  talking  machine 
jobber  and  retailer  of  this  city,  is  moving  from 
160  North  Main  street  to  123  Monroe  avenue, 
where  he  will  occupy  the  entire  two-story  build- 
ing, furnishing  him  with  3,500  square  feet  of 
fioor  space.  It  has  been  remodeled  especially  for 
Mr.  Atwood's  purposes  and  will  have  two  large 
modern  show  windows.  Mr.  Atwood  expects  to 
largely  increase  his  Edison  jobbing  business  and 
will  also  job  the  Indestructible  record  of  the  In- 
destructible Phonographic  Record  Co.,  of  Albany. 
His  store  is  in  the  veiy  heart  of  the  downtown 
district  and  the  move  should  largely  increase  his 
retail  trade  as  well  as  furnish  him  the  facilities 
for  conducting  the  jobbing  business  on  a  larger 
scale  than  heretofore. ' 


A  SCHEME  THAT  BROUGHT  IN  THE  MONEY 


Some  $30,000  in  bad  bills  had  accumulated 
among  the  various  retailers  at  Geneva,  III.,  and 
the  Geneva  Business  Men's  Association  decided 
that  some  radical  steps  had  to  be  taken  to  re- 
alize on  same.  Finally,  it  was  decided  to  hold 
an  auction.  The  plan  was  to  hold  it  on  the  street 
and  as  much  publicity  given  the  affair  as  possible. 
Tliirt\'  days'  notice  was  given  the  debtors,  and 
if  a  settlement  w^is  not  secured  hefoie  the  oxpiia- 
li(Mi  of  that  time*~the  bills  would  be  auctioned  off 
to  the  highest  bidder.'  There  was  a  magical  re- 
.<l)onse,  and  the  sale  was  not  held— nearly  all  the 
debtors  paid  up. 


» » t »  M  ^  ^ 

»  »  i  ♦  »  ♦  f  ♦  t  T--.- 


MR.  DEALER:  The  SCHUBERT  EXTENSIBLE  RECORD  RACK 

Is  the  must  compact,  pr.TcticabK-.  sinii)lc,  irtl-at  ;iiul  coii\ cniciit.  Mailc  (if  iiu  lal. 
nicely  japanned  and  can  consist  of  one  .-4tflf  liokling  12  records  or  25  lioUlinR 
.inn.    Can  be  put  togctlicr  and  taken  apart  at  w'ill.,  IJca'crs  keep  shelves  in  sti  ck. 

i  nstonier  Rcts  them  as  needed  and  attaches,  thus  building  rack  as  records  aci  ii 
tnnlato.     C'licaji  cnougli  to  give  away  a  shelf  with  a  doezn  records.    Teaches  cus- 

ii  nurs  to  take  care  of  records,  .which  means  more  sales  for  you.  $.'>.00  will 
stuck  you;  if  you  don't  believe  it  send  for  liberal  terms. 

Shipped  through  your  jobber  or  direct  from  the  f.ictory  in  Illinois.  Takes  lou 
fieipht    rates,     .Xfldrcss,  pi\int:   >«nir  Jobber's  nnnu-. 

G.  H.  SCHUBERT,  Inventor  and  Patentee.  RENO.  NEVADA 


THE  TALKING  MACHINE  WORLD. 


51 


Are  You  Hunting'  for  New  Business? 


Does  Your  Business  Require  Treatment  ? 
We  Can  Make  Dull  Trade  Brisk  Trade! 


OUR  REMEDY  is  in  the  nature  of  interesting  people  in 
phonographs,  who  have  never  thought  of  buying  them,  and  who 
could  not  be  interested  by  any  other  method. 

OUR  Proposition  does  not  require  you  to  spend  one  cent  for 
advertising  or  do  we  ask  you  to  purchase  GOODS  you  have  no 
actual  use  for. 

If  you  are  a  doubting  Thomas,  permit  us  to  show  you  the  original 
letters  of  recommendation  from  some  of  the  largest  phonograph 
jobbers  and  dealers  in  this  country  who  have  worked  our  SYSTEM 
and  are  now  working  it. 

These  people  could  not  afford  to  violate  their  price  maintenance 
contracts  or  to  take  any  other  step  injurious  to  their  business.  They 
are  simply  progressive  and  energetic  business  men  who  know  a  good 
thing  when  they  see  it. 

The  most  conservative  concerns  can  adopt  our  plan  without  loss 
of  dignity. 

It  will  cost  only  a  two-cent  stamp  to  get  /////  particulars. 
Write  to-day — the  longer  you  delay  the  longer  you  are  putting 

off  DOLLAR  MAKING. 

THE  EDWIN  A.  DENHAM  COMPANY 

Business  Developers 
Main  Offices,  498-500  Broadway,  New  York 

Branch  Office,  Berlin,  Germany 


52 


THE  TALKING  MACHINE  WORLD. 


CLEVELAND'S  BUDGET  OF  TRADE  NEWS. 

Outlook  Improving — Irish's  Remarkable  Career — Caruso  Concerts — Helped  Talking  Machine  Trade 
— Columbia  Records  in  Good  Demand — Ideal  Horn  Made  by  Federal  Mfg.  Co.  Well  Liked — ■ 
Talker  for  Men's  Clubs — Fire  at  Amusement  Theatre — Leading  Dealers  Are  in  Cheery  Frame 
of  Mind  Although  Business  Is  Not  as  Brisk  as  They  Would  Like. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  0.,  June  8,  1908. 

While  it  is  generally  admitted  that  conditions 
have  not  been  entirely  favorable,  a  spirit  of 
optimism  about  the  business  outlook  for  the 
summer  months,  in  talking  machine  circles,  per- 
vades Cleveland,  and  there  is  a  steadily  increas- 
ing volume  of  business.  iMerchants  generally 
speak  hopefully  of  the  future,  but  do  not  predict 
normal  conditions  until  after  election. 

Conclusions  that  times  are  improving  are 
based  on  many  different  observations.  Some 
dealers  who  admit  doing  a  rather  large  credit 
business — selling  on  time  payments — for  instance, 
say  that  there  is  a  tendency  on  the  part  of  their 
patrons  to  pay  up  more  promptly.  The  increas- 
ing employment  of  mechanics  and  men,  in  in- 
creased numbers,  is  favorably  commented  on. 

A  salesman,  traveling  for  a  large  manufactur- 
ing establishment  of  Cleveland,  and  who  just 
returned  from  a  trip,  says  of  conditions  as  he 
found  them:  "My  trip  took  me  to  Beaver  Falls, 
some  thirty  miles  from  Pittsburg.  It  has  a  large 
trade  with  Cleveland.  The  town  itself  has  about 
12,000  people  but  within  a  radius  of  a  few  miles 
there  are  a  dozen  manufacturing  towns  with  a 
total  population  of  over  60.000.  the  more  Im- 
portant of  these  being  New  Brighton,  Beaver  and 
Rochester.  In  every  one  of  the  surrounding 
towns  encouraging  reports  of  the  trade  situation 
were  heard.  Not  one  plant  of  anj'  size  is  closed 
down,  and  many  of  them  are  running  night  and 
day.  In  every  line  of  business  conditions  are 
improving  and  the  merchants  of  those  towns 
declare  the  country  is  rapidly  recovering  from 
the  recent  financial  stringency  and  hard  times. 
In  most  of  the  towns  I  visited  on  my  trip,  both 
in  Ohio  and  Pennsylvania,  trade  conditions 
seemed  to  be  very  good  and  I  heard  scarcely  any. 
cojjjplaints.  The  fact  is  trade  conditions  gen- 
erally are  good." 

Albert  L.  Irish,  whose  talking  machine  manu- 
factory at  Toledo  was  recently  closed  down  by 
decisions  of  the  Supreme  Court  of  the  United 
States,  by  reason  of  infringement,  is  noted  as  a 
"frenzied  financier."  He  was  born  on  a  farm  in 
Ohio  some  forty-five  years  ago.  As  he  grew  to 
manhood  he  took  to  trading  horses,  and  in  this 
calling  drifted  to  Toledo,  where  he  extended  his 
operations  to  real  estate,  and  soon  was  at  the 
head  of  several  real  estate  companies,  dealing  in 
hundreds  of  thousands  with  the  greatest  sang 
froid.  He  had  in  ten  years  acquired  so  much 
property  that  he  organized  the  American  Bond 
&  Mortgage  Co.,  a  holding  concern  for  all  his 
interests. 

Everything  moved  along  prosperously  with 
Irish  until  a  couple  of  years  ago,  when  he  or- 
ganized a  company  to  manufacture  talking  ma- 
chines in  opposition  to  the  old  companies,  and 


who  own  and  control  the  patents.  His  company 
prospered  and  its  stock  at  par,  or  better,  was 
eagerly  sought  by  local  investors.  Only  a  few 
months  ago,  according  to  his  statement,  he  was 
offered  $750,000  for  his  talking  machine  business. 
Then  came  the  crash.  With  the  decision  of  the 
court  down  came  the  house  of  cards. 

Irish  claims  to  have  made  $175,000  the  last 
year  he  was  in  the  real  estate  business,  "but  I 
thought."  he  said.  "I  could  see  more  money  in 
talking  machines.  Then  I  quit  the  trading  busi- 
ness and  became  a  real  promoter.  When  the  old 
talking  machine  companies  went  after  us  in  the 
courts  we  had  a  hard  time  of  it.  They  just 
swamped  us  with  litigation.  We  never  had  a 
chance  to  win.  After  the  injunction  was  made 
permanent  notices  were  sent  out  to  all  phono- 
graph dealers,  warning  them  against  selling  our 
goods,  and  we  lost  over  $100,000  in  that  way.  All 
the  money  I  ever  made  went  into  the  talking  ma- 
chine company.    I  lost  $300,000  in  the  concern." 

Irish  was  never  able  to  acquire  an  education, 
and  admitted  before  the  recent  hearing  in  his 
bankruptcy  petition.  "It  keeps  me  going  to  sign 
my  o-wn  name." 

The  moral:    "Don't  fool  with  buzz-saws." 

The  night  of  the  Caruso  concert  in  the  Hippo- 
drome, there  gathered  the  largest  audience  ever 
assembled  under  one  roof  in  Cleveland.  It  was 
made  up,  too,  from  citizens  in  every  walk  in  life 
— from  the  Italian  peanut  vender  to  the  plutocrat 
of  Euclid  avenue,  and  edition  de  luxe  admission 
prices  were  paid.  Discussing  the  delight  mani- 
fested by  the  audience  during  the  rendition  of 
the  program,  Irving  H.  Buescher  said:  "One 
thing  accountable  for  the  wonderful  success  of 
the  Caruso  concert  is  the  talking  machine.  Hun- 
dreds of  people  went  to  hear  Caruso  to  verifj' 
their  Caruso  records.  They  had  heard  his  voice 
from  the  talking  machine,  and  it  had  whetted 
their  appetite  to  see  the  living  impersonation  of 
that  wonderful  voice.  Previous  to,  during  and 
since  Caruso's  advent  in  the  city,  there  has  been 
a  constant  call  for  his  records. 

Louis  Devineau,  who  has  just  returned  from 
New  York,  says  he  was  highly  pleased  with  the 
reception  given  his  horn,  "The  Ideal,"  by  the 
large  number  of  parties  interested  in  the  talking 
machine  trade.  Here  in  Cleveland,  the  home  of 
the  inventor,  the  horn  is  meeting  with  the  great- 
est favor,  and  purchasers  speak  of  it  in  the 
highest  terms  of  praise.  Mr.  Devineau  says  he 
is  receiving  orders  from  all  sections  of  the  coun- 
try, from  Maine  to  California,  and  from  Canada 
to  the  Gulf  of  jMexico. 

A.  C.  Whitcomb,  president  of  the  Dictaphone 
Co.  of  America,  was  a  recent  visitor  at  the  office 
of  the  Columbia  Co.,  in  the  interest  of  his  com- 
pany, who  are  about  to  open  an  office  in  the  Rose 
building,  this  citv. 


The  Edison  people  are  putting  out  three  hun- 
dred 8-sheet  posters  in  this  city. 

"We  are  selling  the  better  class  of  instruments 
and  records  but  find  collections  poor,"  said  W. 
J.  Roberts,  Jr.  "During  the  recent  Caruso  con- 
cert we  sold  numbers  of  Caruso  records,  which 
he  sang  on  that  evening,  and  also  had  many  in- 
quiries and  a  few  sales  of  machines  directly  due 
to  the  concert. 

"A  number  of  people  wjtio  attended  the  concert 
have  remarked  to  me  that  they  considered  it  a 
privilege  to  be  the  possessor,  in  their  own  homes, 
of  a  Victor,  with  a  goodly  supply  of  Caruso  rec' 
ords,  and  that  the  reproductions  are  simply  per- 
fect. A  large  numler  in  the  audience  at  the 
concert  were  in  a  better  position  to  judge  the 
artist's  singing,  by  reason  of  their  having  the 
selections  he  sang  that  evening  at  home,  and 
knew  them  by  heart.  To  me  it  was  but  natural 
that  I  felt  as  though  one  could  sell  machines  and 
records  in  the  lobby,  after  the  show,  as  readily 
and  easily  as  song  books  are  sold  at  the  various 
theatres.  We  lately  received  a  sample  of  the 
'Ideal  Horn,'  finished  to  imitate  mahogany,  and 
are  very  much  pleased  with  it.  We  understand 
these  horns,  in  this  finish,  will  be  placed  on  the 
market  shorth'." 

Mr.  Probeck.  manager  of  the  Columbia  Phono- 
graph Co.,  said  that  conditions  generally  seem  to 
be  improving,  and  prospects  indicate  a  good 
month's  business. 

The  Eclipse  Musical  Co.  report  business  as 
daily  improving.  Their  trade  is  exclusively 
wholesale  and  extends  throughout  Northern  Ohio. 

"Trade  has  opened  up  in  the  talking  machine 
line  in  a  very  satisfactory  manner,"  said  H.  B. 
^.IcNulty,  manager  of  the  new  Witt  Music  Co.. 
■'and  we  are  well  pleased  with  the  business  out- 
look in  this  line.  Since  we  opened,  trade  in  the 
automatic  department  has  increased  rapidly,  and 
we  are  now  doirg  double  the  amount  of  business 
formerly  done  by  our  predecessor,  the  Cleveland 
Automatic  Musical  Co.  There  is  a  big  field  in 
this  department  and  we  are  going  to  occupy  it." 

C.  S.  Bourgeois,  manager  of  the  West  Side 
branch  store  of  the  Columbia  Co.,  says  the  new 
Columbia  records  are  making  a  hit  and  selling 
well.  Customers  are  much  pleased  with  the  new 
policy  of  the  company,  of  making  songs  by  the 
people  who  sing  them  on  the  stage,  instead  of 
recording  by  the  same  talent  year  after  year. 
With  the  ""hits  '  on  sale,  people  step  in  any-  day  of 
the  week,  knowing  they  can  go  home  with  some- 
thing new  instead  of  having  to  wait  until  the 
26th  of  each  month,  as  heretofore. 

"I  loaned  a  B.  C.  Twentieth  Century  Grapho- 
phone  to  the  Men's  Club  of  a  local  church  a  few 
days  ago,  for  a  novel  purpose.  It  seems  that 
among  the  members  was  one  who  scoffed  at  mar- 
ried life  and  always  expressed  a  preference  for 
his  club,  rather  than  the  fireside.  But  the  in- 
evitable daughter  of  Eve  appeared  at  the  proper 
time.  Cupid  got  busy  with  his  ammunition  and 
ere  long  the  club  learned  to  their  dismay,  that 
the  scoffer  had  joined  the  great  army  of  bene- 
dicts. The  event  was  over  and  the  happy  pair 
away  on  their  wedding  tour  before  the  fellow- 
members  were  aware  of  it.    They  vowed  revenge 


JUST  WHAT  YOU  AND  EVERYONE  ELSE  HAVE  BEEN  LOOKING  FOR 

THE  FRANCIS  SEALING  AND  BINDING  MACHINE 

Cheaper  than  Twine  and  Twice  as  Satisfactory 

This  device  is  especially  constructed  for  sealing  or  binding  packages  in  general, 
riinple.  yet  so  useful  that  Factories.  Jobbers.  Dealers  and  Package  trade  in  general  are 
using  our  method  in  place  of  twine,  sealing  wax.  rubber  bands  and  lead  seals.  It  can 
lif-  used  on  any  counter,  work  bench  or  moved  about  to  any  available  place.  It  dampens 
and  cuts  at  any  desired  lenRtii;  one  roll  2  I  -2  inches  wide  or  two  rolls  of  tape  I  incli 
or  less  can  be  put  in  operation  at  the  same  time.  It  is  especially  valuable  in  wrapping 
ungainly  packages  such  as  Talking  Machines,  Horns,  Disc  and  Cylinder  Records. 
C  ranes,  etc.    Mends  Music,  Paper  Boxes,  etc. 

WE  STILL  HAVE  SOME  TERRITORY  OPEN 

Firms  who  are  looking  for  a  live  side  line  should  KCt  in  touch  with  us  at  once  as  these 
m  ichines  can  be  sold  to  everyone  and  the  continued  profit  on  rolls  is  considerable. 


MACHINES  RETAIL  AT  $3.50 


Prices  for  cloth  and  paper  tape  on  application 


FRAINCIS   SALES  CO. 


2}SO    Madison    Avenue,    INEW    VORK  CITV 


THE  TALKING  MACHINE  WORLD. 


53 


and  procured  the  graphophone,  with  some  suitable 
records,  and  also  made  some  themselves,  and  at 
a  later  meeting  of  the  club,  when  the  party  con- 
spired against  was  to  be  present,  they  arranged 
the  graphophone  Bear  the  entrance  to  the  club 
room.  It  worked  fine,  and  just  as  he  entered  his 
ears  were  assailed  with  the  strains  of  'Because 
I'm  Married  Now,'  'I'm  Afraid  to  Go  Home  in 
the  Dark,'  and  others  of  similar  sentiment.  Then 
the  little,  made-to-order,  record  was  played, 
which  consisted  of  sundry  cries  by  one  n;iem- 
ber's  baby,  some  congratulations  by  one  member, 
some  good  advice  by  another,  and  so  on.  The 
cigars  were  quietly  passed  and  everybody  voted 
that  the  surprise  had  it  put  away  over  the  out- 
of-date  kidnapping  the  bride  and  groom  trick. 
The  uses  of  the  'talker'  seem  endless." 

At  Collister  &  Sayles,  Phil  Dorn,  manager  of 
the  talking  machine  department,  said  the  out- 
look for  the  present  month  was  encouraging. 

The  May  Co.  are  giving  more  attention  than 
formerly  to  the  talking  machine  department,  the 
manager  making  it  as  attractive  as  posible  to 
visitors  and  carrying  a  large  stock. 

Mr.  Friedlander.  in  charge  of  the  Bailey  Co.'s 
talking  machine  departnient,  reports  good  sales 
of  Victor,  Edison  and  Zonophone  machines.  One 
thing  in  our  favor,  said  Mr.  Friedlander,  is  that 
when  we  sell  a  machine  we  guarantee,  and  do 
keep  it- in  order  for  one  year,  keeping  an  adept 
man  specially  for  this  purpose. 

Mr.  Buescher,  of  W.  H.  Buescher  &  Son,  said: 
"We  made  sales  of  a  number  of  machines,  in- 
cluding several  of  the  higher  class,  while  the  de- 
mand for  records,  including  a  number  of  red 
seal,  and  others  of  the  higher  priced,  is  unusu- 
ally good." 

The  Caldwell  Piano  Co.  are  doing  a  fairly  good 
business  in  the  talking  machine  department.  The 
manager  stated  they  were  selling  machines,  and 
there  was  a  very  good  demand  for  records,  and 
while  he  could  not  say  trade  was  improving,  it 
was  not  getting  worse. 


"During  the  past  month  we  made  sales  of  sev- 
eral Victrolas,"  said  Mr.  McMillin,  "and  quite  a 
number  of  other  machines  of  different  grades." 

Robbins  &  Emerson  say  that  the  demand  for 
records  was  quite  good,  and  especially  for  the 
higher  priced  ones,  from  the  June  lists.  The 
company  are  making  a  fine  window  display  of 
machines,  cabinets  and  records. 

The  commercial  department  of  the  Columbia 
Co.  is  doing  a  fine  business,  according  to  Man- 
ager J.  Herbert  Roach. 

The  union  musicians  employed  at  the  Grand 
Opera  House,  Youngstown,  walked  out  a  few 
nights  ago  when  the  management  refused  to 
pay  them  a  full  week  for  three  days'  work.  A 
piano  player  and  graphophone  are  now  furnish- 
ing music  for  the  show. 

A  fire  was  started  by  the  explosion  of  a  mov- 
ing picture  film  at  the  Amusement  "Theatre,  No. 
5809  St.  Clair  avenue,  a  few  nights  ago,  and  two 
hundred  men,  women  and  children  were  caught 
in  a  jam  at  the  doorway.  Lloyd  Davis,  the  ma- 
chine operator,  jumped  from  a  second-story  win- 
dow to  the  cement  pavement  below  and  was 
badly  injured. 


TRIBUTE  TO  THE  TALKING  MACHINE. 

The  Influence  of  the  Graphophone  the  Subject 
of  a  Complimentary  Editorial  in  an  Atlanta 
Paper — How  It  Brings  Joy  Into  the  Home, 
the  School  and  the  Church. 


MY  PHONOGRAPH. 


When  I'm.  feeling  a  little  sad  and  blue, 
'Cause  things  go  wrong,  as  they  often  do. 
There's  always  some  record  to  make  me  laugh 
When  I  start  to  play  my  phonograph. 
.4s  the  music  begins  to  lill  1he  room 
It  acts  like  a  tonic  to  banish  gloom 
A  little  ballad,  or  some  minstrel  chaff — 
My  !  What  a  comfort,  that  phonograph. 

From  opera  a  little  extract  sweet, 

A  bit  or  ragtime  to  coax  the  feet. 

To  join  in  its  movement,  that  is  not  half 

The  .loy  I  get  from  my  phonograph, 

The  philosophy  of  the  son  of  Ham 

The  East  Side  romance  of  Bess  or  Sam 

Can  cheer  me  as  much  as  a  vaud'ville  staff 

When  it  comes  from  that  bless'd  phonograph. 

— B.  B.  Wils>. 


The  strong  position  the  graphophone  has  won 
for  itself  in  the  hearts  of  the  Southerners  is  well 
illustrated  in  the  following  editorial  which  re- 
cently appeared  in  the  Atlanta  (Ga.)  Journal, 
under  the  caption  "The  Good  a  Graphophone 
Did,"  and  regarding  which  no  further  explana- 
tion is  necessary: 

"Some  months  ago  the  Journal  kindly  printed 
a  letter  from  a  lady  living  in  the  mountains, 
saying  that  the  children  around  her  would  enjoy 
a  graphophone,  and  suggesting  that  some  family 
possessing  a  graphophone  of  which  they  had 
tired,  might  confer  a  pleasure  and  benefit  by 
letting  these  little  folks  have  it.  King's  Daugh- 
ters' Circle  No.  1  was  named  as  receiver.  Next 
morning  after  the  letter's  appearance  H.  M. 
Niclioles  brought  his  graphophone  to  Mrs.  Will- 
iam Riley  Boyd,  leader  of  King's  Daughters' 
Circle  No.  1,  341  Courtland  avenue.  In  such 
great  haste  is  this  world  to  do  good  when  the 
chance  is  presented.  It  was  a  parlor  instrument 
and  the  horn  was  not  quite  large  enough  for  a 
hall  or  school  room.  Also,  it  needed  a  little 
repairing.  Mr.  Terhune,  of  the  Columbia  Phono- 
graph Co.,  on  Whitehall  street,  kindly  arranged 
all  this,  and  added  some  records  to  the  lot  which 
came  with  the  instrument.  This  collection  was 
increased  by  donations  from  several  ladies  and 
gentlemen  who  happened  to  hear  of  the  matter. 
The  graphophone  went  to  the  children. 

"City  people  with  fine  music  in  their  churches, 
grand  opera  in  their  theaters,  pianos,  mandolins 
and  violins  in  their  homes  and  people  trained 
by  music  masters  to  sing  and  play  for  them, 
people  who  have  music  at  their  beck  and  call 
until  they  turn  up  their  noses  at  organ  grinders. 


TWO    POPULAR    AND    PROFITABLE  ACCESSORIES 


PARDELL  FOLDING  BOX 


The  most  convenient  package  for  delivering  records  to  customers. 
Saves  the  annoyance  of  paper  and  twine  and  helps  to  sell  more  records. 
The  progressive  and  up-to-date  dealers  use  these  boxes. 

No.   3.   Holding  3  Cylinder  Records  $1.25  per  hundred 

No.   6.    Holding  6  Cylinder  Records   1.75  " 

No.  12.   Holding  12  Cylinder  Records   2.50  " 


^l/nOTWld  RECORDING  HORN 


Size,  26x6  ;  Retail  Price,  $2.00. 


The  nature  of  tlie  material  makes  this  the  best  recording  horn  on 
the  market.  Commercially  it  is  an  attractive  proposition — dealer's  dis- 
count 50  per  cent.  Pushing  the  recording  possibilities  of  the  phono- 
graph enhances  the  customer's  interest  and  incidentally  increases  the 
demand  for  blank  records  and  other  recording  accessories. 


WRITE  ANY  ONE  OF  THESE  JOBBERS: 


ALBANY 

Finch  &  Hahn.  403  Broadway 
ASTORIA,  N.  Y. 

John  Rose,  99  Flushing  Ave. 
BOSTON 

Eastern  Talking  Macliine  Co..  177  Treniont  St. 

Iver  Johnson  Sporting  Goods  Co.,  163  Washington  St. 
BUFFALO 

W.  D.  Andrews,  Seneca  and  Wells  Sts. 
CHICAGO 

Babson  Bros.,  1419  19th  St. 

Lyon  &  Healy,  Wabash  Ave.  and  Adams  St. 

Rudolph  Wurlitzer  Co.,  26G  Wabash  Ave. 
DETROIT 

American  Phono.  Co.,  106  Woodward  Ave. 
DUBUQUE 

Harger  &  Blish,  904  Main  St. 
DES  MOINES 

Hopkins  Bros.  Co.,  620  Locust  St. 
EASTON,  PA. 

Wm.  Werner,  432  Northampton  St. 
FORT  DODGE,  lA. 

Early  Music  House,  822  Central  Ave. 
HARRISBURG 

S.  K.  Hamburger,  12-14  N.  Market  Square 
HOBOKEN 

Eclipse  Phono.  Co.,  203  Washington  St. 
HOUSTON,  TEXAS 

Texas  Piano  and  Phono.  Co.,  1019  Capitol  Xva. 


INDIANAPOLIS 

Kipp-Link  Phono.  Co.,  10-12  E.  Washington  St. 
KANSAS  CITY 

J.  W.  Jenkins'  Sons  Music  Co. 
LINCOLN,  NEB. 

Ross  P.  Curtice  Co..  1125  O  St. 
LOUISVILLE 

Montenegro-Riehm  Music  Co. 
MANCHESTER,  N.  H. 

Tohn  B.  Varick  Co. 
MEMPHIS,  TENN. 

F.  M.  Atwood,  160  N.  Main  St. 
MILWAUKEE 

Lawrence  McGreal,  176  3d  St. 
MINNEAPOLIS 

Thomas  C.  Hough,  913  Nicollet  Ave. 
NEW  HAVEN.  CONN. 

The  Pardee-Ellenberger  Co. 
NEWARK,  N.  J. 

A.  O.  Pettit,  57  Halsey  St. 
NEW  YORK  CITY 

Blackman  Talking  Mach.  Co.,  97  Chambers  St. 

I.  Davega,  Jr.,  Inc.,  125  W.  125th  St. 

S.  B.  Davega  Co.,  32  E.  14th  St. 

tacot  Music  Box  Co.,  39  Union  Square 
OMAHA 

Nebraska  Cycle  Co.,  15th  and  Harney  Sis. 
Sliultz  Bros.,  16th  and  Chicago  Sts. 


PHILADELPHIA 

Louis  Buehn  &  Bro.,  45  N.  9th  St. 

Musical  Echo  Co.,  1217  Chestnut  St. 

Penn  Phono.  Co.,  17  S.  9th  St. 

H.  A.  Weyman  &  Son,  1010  Chestnut  St. 
PITTSBURG 

Powers  &  Henry  Co.,  339  Second  Ave 

Standard  Talking  Mach.  Co.,  435  Wood  St. 
ROCHESTER 

The  Mackic  Music  Co.,  100  State  St. 

The  Talking  Machine  Co.,  97  Main  St.,  E 
RICHMOND 

C.  B.  Haynes  &  Co. 
SIOUX  CITY,  lA. 

Early  Music  House,  315  Court  St. 
SPRINGFIELD,  MASS. 

Flint  &  Brickett  Co.,  439  Main  St. 
ST.  LOUIS 

Koerber-Brenner  Music  Co.,  1006  Olive  St. 

Silverstone  Talking  Mach.  Co.,  1010  Olive  St. 
SYRACUSE 

W.  D.  Andrews,  216  East  Railroad  St. 
TROY,  N.  Y. 

Finch  &  Hahn,  3  3d  St. 
UTICA,  N.  Y. 

Arthur  F.  Ferriss,  89  Washington  Sr. 
WASHINGTON,  D.  C 

E.  F.  Droop  &  Sons  Co. 


54 


THE  TALKING  MACHINE  WORLD. 


Surprise 
and 

Delight*'  / 


tt  ".uiii  pieasc 
you  and 
please  your 
friends 


The  Mello-Tone 

Attachment  is  the  most  widely 
used  Modifier  in  the  world  for 

Talking  Machines  or  Phonographs 

Produces  tones  natural. 

Eliminates  all  metallic  sounds  and  blasts. 
Regulates  and  mellows  the  tone. 
Can  be  adjusted  while  machine  is  playing- 
Goes  in  the  horn,  opens  and  shuts. 

CT|  J^^^U  Discounts  and  samples  to 

1  ,  UfJ  HiULiJ  dealers    on  application. 

MELLO-TONE  CO. 

40  HARRISON  AVE.  SPRINGFIELD,  MASS. 


and,  yea,  even  at  graphophones,  be  they  ever  so 
good,  can  hardly  understand  from  the  mere  tell- 
ing of  it  how  much  pleasure  this  graphophone 
has  given  the  children  in  the  lucky  neighborhood 
that  got  it.  One  day  it  was  played  at  the  or- 
phanage. The  children  from  the  public  school 
marched  over  in  a  tody  and  joined  the  orphans. 
The  lawn  was  gay  with  little  people  on  the  grass, 
listening  eagerly.  Some  were  orphans  crowded 
close  to  the  instrument;  they  could  hardly  be 
persuaded  away;  they  looked  as  if  they  wanted 
to  get  into  the  horn  to  find  out  what  made  the 
sounds  that  came  forth.  Every  record  of  the 
large  collection  was  played,  and  the  children 
were  not  tired,  but  would  gladly  have  had  more. 
The  collection  was  excellently  chosen;  it  was 
bright  music,  good  music,  and  these  little  moun- 
taineers are  like  the  Italians  in  their  love  for 
music. 

"Again,  in  farm  houses,  the  instrument  was 
played;  in  little  mountain  shacks  it  was  heard. 
Laboring  people,  their  wives  and  children, 
gathered  around  to  hear  it.  Men  came  in  their 
shirt  sleeves,  harefoot.  There  would  be  a  circle 
of  men  and  women,  everyone  with  a  child  in 
arms — the  babies  listening  thus  from  the  van- 
tage of  the  parental  lap  until  sleep  came;  large 
children — children  of  all  sizes  and  ages — clung 
to  their  elders  or  clustered  around.  They  would 
listen  as  long  as  a  record  was  left,  and  would 
encore  favorites.  It  may  interest  those  who 
read  this  to  know  what  were  some  of  the  fav- 
orites. "Mill  in  the  Forest,"  "On  the  Brandy- 
wine,"  "Overture  from  William  Tell,"  "Cocoanut 
Dance,"  "Carnival  of  Venice,"  "Pass  Me  Not,  O 
Gentle  Saviour"  (quartet,  Edison  record),  were 
specialized. 

"The  teachers  of  one  village  school  suggested 
that  the  graphophone  be  used  at  the  Easter  ex- 
ercises. The  supply  of  sacred  music  was  limited. 
The  lady  in  charge  of  the  instrument  happened 
to  mention  this  to  friends  in  Atlanta.  Promptly 
the  need  was  met.  Mr.  Arnaud,  of  Arno  Music 
Co.,  gave  twelve  Columbia  records,  which  in- 
cluded some  beautiful  sacred  music.  Phillips  & 
Crew  presented  a  special  Easter  number,  just 
out.  It  was  "Christ  Arose,"  rendered  by  a  full 
city  choir,  with  organ  and  harp  accompaniment, 
and  the  sound  of  the  church  bel^s  breaking  in, 
and  it  made  a  great  impression. 

"The  clergyman  who  is  seeking  to  Iniild  up 
the  local  Sunday  school  will,  it  is  expected,  make 
use  of  the  graphophone.  As  long  as  the  instru- 
ment lasts  it  will  be  made  to  contribute  to  the 
general  pleasure  of  the  school  children  all  around 
and  to  entertain  any  one  who  may  wish  to  hear 
it.  It  was  sent  on  one  occasion  to  cheer  <ip  a 
sick  and  aged  man  and  on  another — on  several 
occasions — it  cheered  a  sick  child." 


VICTOR  NUMERICAL  LIST. 


With  the  issuance  of  Ihfir  .I\iiic  numerical  rcc 
ord  catalog  the  Victor  Talking  Machine  Co.  an- 
nounce that  156  rctorrts  will  be  cut  out  in  the 
next  issue  of  the  catalog  to  appear  ahoni  Sep- 
tember 1,  1908.  The  records  are  mark(Ml  in  Ibe 
.Juno  catalog  and  dealers  are  advised  to  dispose 
of  all  in  hand  as  soon  as  possible.  The  .Tune 
numerical  catalog  is  an  iiiii)ressi ve  volume  of  ,S(i 
jiages  and  lists,  according  to  number,  all  records 
lhat  have  been  or  are  now  Ijeing  made  by  the  Vii  - 
lor  Co..  including  llie  Ueil  Seal  and  foreign 
records. 


UP  TO  PRESIDENT  ROOSEVELT. 

New  Yorker  Who  Was  the  Subject  of  a  Prac- 
tical Joker  Deserves  a  Lecture  from  Our 
Executive  by  Reason  of  His  Brutality  to 
a  Stuffed  Bear. 


There  are  very  few  men  with  reputations  as 
hunters  of  big  game  who  can  resist  boosting 
their  own  fame  just  a  little  by  a  recital  of  a  few 
of  their  triumphs.  In  a  disinterested  way,  of 
course,  but  with  a  keen  watch  on  the  effect  pro- 
duced on  their  hearers.  Even  our  esteemed 
Executive  does  not  deem  it  amiss  to  throw  a 
few  bouquets  at  himself  as  a  mighty  nimrod, 
even  lapsing  into  print  to  achieve  that  end. 

There  is  one  man,  however,  well  known  in 
New  York  clubdom,  who,  while  having  his  den 
filled  with  the  skins  of  many  animals,  from 
tigers  to  rabbits,  that  fell  beneath  the  unerring 
fire  of  his  rifle,  still  blushes  violently  and  seeks 
to  change  the  subject  when  bear  hunting  is  men- 
tioned. And  it's  all  on  account  of  a  practical 
joke  played  on  him  by  a  few  Idnd  friends. 

For  several  years  this  man  had  maintained  a 
camp  in  the  Great  North  Woods,  to  which  he 
repaired  in  the  fall  with  a  select  party  of  friends 
for  bear  and  deer  shooting.  His  luck  for  a 
couple  of  seasons  was  phenomenal,  far  surpassing 
that  of  any  of  his  guests,  and  he  did  not  hesitate 
to  brag  of  his  exploits  and  to  twit  them  about 
their  failure  to  distinguish  themselves.  Hence 
the  guests'  desire  for  a  fitting  revenge. 

One  visitor  heard  of  a  man  in  the  vicinity 
who  had  a  tame  bear  cub  of  considerable  size, 
and,  knowing  the  beast's  aversion  for  dogs,  hit 
upon  a  brilliant  scheme.  Early  the  next  fall  he 
went  up  alone,  carrying  a  dog  and  talking  ma- 
chine, to  interview  the  owner  of  the  bear.  Nego- 
tiations being  satisfactorily  concluded,  they  pro- 
ceeded to  chain  up  the  bear  securely  so  he  had 
to  maintain  one  position,  and  placed  the  talker 
within  a  foot  of  his  muzzle.  The  machine  was 
then  started  and  the  dog  set  on  Bruin.  The 
growls  and  snarls  that  issued  from  that  bear 
at  the  dog's  attack  would  have  raised  hair  on 
a  bald-headed  man,  and  when  the  machine  was 
stopped  the  joker  had  a  record  that  would  im- 
))ress  one  as  representing  about  six  families  of 
bears  in  an  animated  dispute  over  eatables. 

\  stuffed  bear  was  then  placed  in  a  spot  con. 
venient  to  the  shooting  lodge,  a  horn  concealed 
under  his  body,  and  ten  yards  of  hose  con- 
nected the  horn  with  the  talker,  hi-'dcn  behind 
a  convenient  boulder. 


When  the  mighty  hunter  reached  his  camp  he 
was  not  long  in  "hitting  the  trail"  in  search  of 
new  laurels,  and  in  a  short  time  discovered  the 
stuffed  bear.  At  the  same  time,  with  the  as- 
sistance of  the  joker  behind  the  boulder,  Bruin 
set  up  a  frightful  growling.  Bang',  bang!  bang! 
went  the  hunter's  heavy  Winchester  until  the 
magazine  was  empty.  It  did  not  stop  the  growls, 
and  he  drew  his  knife  to  withstand  the  chargn 
of  the  wounded  beast.  Others  of  the  party  came 
\'.u,  and  the  mighty  hunter  emptied  four  more 
guns  in  Bruin's  hide  without  apparent  result, 
though  the  growls  were  a  trifle  weaker,  as  most 
cf  the  horn  had  been  blown  away.  Finally  be- 
coming so  angry  as  to  be  incautious,  the  New 
Yorker  decided  to  risk  a  knife  fight  at  close 
quarters  and  rushed  the  bear,  stabbing  him 
where  his  heart  ought  to  be.  The  result  of  the 
wound  was  a  steady  flow  of  sawdust,  and  a 
mighty  light  was  shed  on  the  mystery.  A  hur- 
ried examination  of  the  bear  was  made  and  the 
hose  discovered,  which,  being  followed,  led  to  the 
machine  with  a  joker  doubled  up  beside  it  con- 
vulsed with  laughter. 

Not  a  word  was  said  as  the  party  wended 
its  way  back  to  the  camp,  which  was  closed  the 
next  day  for  good.  And  that  is  why  the  mention 
of  bear  hunting  makes  certain  persons  uneasy. 


THE  SPIRIT  OF  THE  "TAIiKER"  MEN. 


Ole  Uncle  Finn  was  a  good  ole  chap. 
But  be  never  seemed  to  care  a  rap. 
If  the  sun  forgot 

Til  rise  some  dar. 
.list  like  as  not 

Ole  Finn  would  say — 
"Oncommon  dark,  this  here  we're  In. 
But  'taint  so  bad  as  it  might  'a'  been ;  " 

But  a  big  cyclone  came  'long  one  day. 
An'  the  town  was  wrecked  and  blowed  away  : 
When  the  storm  had  passed 

We  stood  around 
An&  thought  at  last 

Ole  Finn  had  found 
The  state  o'  things  he  was  buried  in 
About  as  bad  as  it  could  'a'  been. 

So  we  dug  "im  out  of  the  twisted  wreck 
And  lifted  a  rafter  off  his  neck, 
lie  was  bruised  an'  cut. 

And  a  sight  to  see  : 
He  was  ruined,  but 
He  says,  says  he. 
With  a  weak  look  round  and  a  smashed-up  griu. 
"  'Tain't  half  so  bad  as  it  might  'a'  been  !" 

So  I  uj)  an'  'low  that  ole  Finn's  jist 
What  some  folks  call  an  optimist; 
Who.  if  he  went 

Below,  would  say, 
••Tell  them  that  sent 

Me  down  this  way 
I  m  much  obleeged  \    It's  hot  as  sin — 
But  'taint  half  so  bad  as  it  might  'a'  been  :" 

But  after  all  it's  the  likes  o'  Finn 
Makes  this  world  fit  fer  livin'  in. 
When  days  are  drear 

And  skies  are  dark. 
It's  good  to  hear 

Some  old  cuss  bark, 
".Xow.  SfP  here,  son  !"  with  a  cheerful  griu. 
•  ■rnin't  lial!'  so  bad  as  it  might  "a'  been  :  " 


When  one  is  up  against  it,  there  is  virtue  in 
doing  something.  Inactivity— just  plain,  hope- 
less drifting — is  the  limit  of  imbecility.  In  try- 
ing something  new  one  has  a  chance.  However 
remote  that  chance  may  be.  it  is  a  long  way  bet- 
ter than  passive  death. 


Cl^NCINN  ATI 
OHIO 


NEW.  CLEAN. 

STOCK 


ARE  NEWLY  SIGNED 


Orders  Filled 

At  Once 


EDISON  JOBBERS 


Be 


vire  a.rvd  sigr%  Bkgroemorkts  with  us 

POST-CARDS  Every  talkina  machine  dealer  should  carry  post-cards  as  a 

 —  aide  line.    We  have  a  stock  of  over  50.000  Cards.    This  lin? 


nets  you  a  Profit  of  300  .    Write  for  information, 
month;  you  can  do  the  same. 

THE  MILNER.  MVSICAL  CO., 


We  made  $659.62  in  one 


CINCINNATI, 
OHIO 


THE  TALKING  MACHINE  WORLD. 


55 


TRADE  HAPPENINGS  IN  MILWAUKEE 

Trade  Is  Being  Well  Maintained — Edison  Business  Phonograph  in  Favor — Victor  Victrolas  May 
Replace  Brass  Bands  in  the  Public  Parks — Talking  Machines  for  Lodges — McGreal  Sells  His 
Sheet  Music  Department  to  Goetting — Dancing  to  Music  of  the  Talker — McGreal's  Visit  to 
Minnesota — Lightning   Plays   Havoc  with  Talking   Machine — Groves  Placing  Orders. 


(  Special  to  The  Talking  Macliine  World.  > 

Milwaukee,  Wis.,  June  8,  1908. 
Milwaukee  talking  machine  dealers  are  en- 
thusiastic over  the  manner  in  which  city  and 
State  trade  is  being  maintained  and  increasing 
in  all  of  the  leading  lines  of  machines.  It  was 
feared  that  with  the  opening  of  the  summer 
months  that  sales  might  decline,  but  indications 
at  the  present  time  are  far  from  pointing  to  this. 
Prospects  for  summer  trade  are  of  the  very  best. 
Demand  is  increasing  for  the  Victor  Victrolas 
and  all  of  the  better  class  of  machines.  "The 
sale  of  more  than  $100  worth  of  machines  was 
what  I  experienced  to-day,"  said  one  dealer, 
"and  any  number  of  my  men  have  had  some  very 
fine  sales  also.  Business  has  certainly  come  to 
stay." 

Sales  of  June  records  in  the  Victor,  Edison  and 
Columbia  field  have  been  up  to  the  usual  stand- 
ard, with  a  decided  increase  in  the  demand  for 
the  larger  and  more  expensive  records. 

The  HoefHer  Manufacturing  Co.  are  having  the 
best  of  success  handling  the  Edison  business 
phonograph.  Many  of  the  larger  business 
houses  of  Milwaukee  are  adopting  the  machine 
and  are  finding  that  it  is  taking  the  place  of 
stenographers  and  the  lengthy  documents  con- 
I'.ected  with  business  and  legal  complications. 
As  a  result  of  the  recent  "Business  Men's  Show," 
held  at  the  display  rooms  of  the  Northwestern 
Furniture  Co.,  of  Milwaukee,  at  which  a  remark- 
able exhibit  of  the  Edison  business  phonograph 
was  given  by  the  HoefBer  people,  interest  has 
been  aroused  among  the  city  business  men,  and 
sales  of  the  new  machine  have  been  rapidly  on 
£he  increase. 

"It  is  a  'comer,'  all  right,"  said  J.  H.  Becker, 
Jr.,  manager  of  the  HoefHer  Manufacturing  Co., 
in  speaking  of  the  business  phonograph.  "We 
are  surprised  at  the  manner  in  which  business 
men  and  lawyers  of  the  city  are  becoming  inter- 
ested in  the  machine.  Times  are  a  little  dull 
for  some  business  men,  but  many  are  investing 
in  the  machines  just  the  same." 

Brass  bands  will  be  a  thing  of  the  past  in  the 
Milwaukee  city  parks  the  present  summer,  and 
in  their  place  the  big  Victor  Victrolas  will  dis- 
course classic  and  ragtime  music  to  the  strolling 
crowds  that  every  evening  fill  the  city's  pleasure 
grounds.  Sousa,  Liberati  and  Ellery  will  cease 
to  be  attractions  only  as  their  music  is  dealt  out 
in  the  "canned"  style,  if  the  efforts  of  E.  B. 
Heberlein,  representative  of  the  Victor  Talking 
Machine  Co.,  are  successful.  Park  commission- 
ers in  the  city  are  beginning  to  be  quite  enthused 
over  the  matter,  and  besides  the  fact  that  the 
new  arrangement  would  be  much  cheaper  to  the 
city,  people  would  enjoy  the  great  variety  of 
music  and  entertainment  that  the  Victrolas 
could  furnish.  It  is  reported  that  the  experi- 
ment will  soon  he  tried  in  one  of  the  city  parks, 
and  if  the  results  are  successful,  as  Mr.  Heber- 
lein believes  that  they  will  be,  the  plan  will  be 
followed  by  universal  adoption  of  talking  ma- 
chines at  all  of  the  leading  parks. 

Lodges  and  church  organizations  in  Milwaukee 
are  beginning  to  realize  the  true  worth  of  the 
talking  machine.  Mr.  Heberlein  has  recently 
been  exhibiting  some  of  the  Victrolas  before 
many  of  the  leading  church  and  lodge  organiza- 
tions in  the  city,  with  the  result  that  several 
machines  are  to  be  purchased  for  weekly  lodge 
meetings.  It  is  believed  that  here  is  an  impor- 
tant field  for  the  talking  machine,  and  already 
Mr.  Heberlein  has  been  amply  rewarded  for  his 
enterprise.  The  talking  machine  has  been  mak- 
ing a  record  in  some  of  the  prominent  churches 
about  Wisconsin  in  the  rendition  of  sacred  and 
appropriate  music,  and  officials  of  some  of  the 
large  churches  of  Milwaukee  are  seriously  con- 
sidering the  purchase  of  Victor  Victrolas  to  be 
first  used  in  church  society  organizations,  with 
perhaps  now  and  then  a  trial  in  the  regular 
church  services. 


William  P.  Hope,  representative  of  the  Na- 
tional Phonograph  Co.,  in  Wisconsin  and  upper 
Michigan,  has  recently  been  in  Milwaukee,  much 
elated  over  excellent  sales  in  his  territory. 

George  W.  Ornstein,  sales  manager  of  the 
Victor  Talking  Machine  Co.,  recently  called  upon 
the  Milwaukee  trade. 

M.  Barto,  of  the  Barto  Music  Co.,  of  Boscobel, 
Wis.,  recently  made  varied  talking  machine  pur- 
chases in  Milwaukee  for  his  excellent  trade  at 
.Boscobel.  Mr.  Barto  is  enlarging  his  depart- 
ment and  increasing  his  stock  of  machines  to 
meet  the  demands  of  his  business. 
■  J.  W.  G-roves,  president  of  the  Groves  Music 
Co.,  and  former  Mayor  of  Madison,  capital  city 
of  Wisconsin,  was  a  recent  Milwaukee  visitor  and 
ordered  two  new  Victor  Victrolas,  several  Edi- 
sons  and  a  line  of  supplies  for  his  establishment. 

William  Schmidt,  manager  of  the  wholesale 
department  at  Lawrence  McGreal's,  recently  re- 
turned to  Milwaukee  from  an  extended  trip 
around  Wisconsin.  Besides  finding  that  trade 
is  rapidly  increasing,  Mr.  Schmidt  established 
several  new  agencies  about  the  State. 

The  new  sheet  music  department  established 
by  Lawrence  McGreal  at  his  recent  opening  has 
been  sold  by  Mr.  McGreal  to  A.  H.  Goetting,  250 
Wabash  avenue,  Chicago.  The  venture  was  a 
new  one  to  Mr.  McGreal,  and  was  taken  up  more 
as  an  experiment.  Although  the  department 
was  proving  to  be  profitable,  it  required  hard 
work  in  the  face  of  strenuous  competition. 

Lawrence  McGreal  will  be  one  of  the  eighty- 
four  representative  business  men  of  Milwaukee 
who  will  make  up  the  annual  excursion  of  the 
Merchants  and  Manufacturers'  Association  which 
will  leave  Milwaukee  on  June  7  for  a  week's 
tour  of  South  Dakota  and  southern  Minnesota. 
The  trip  will  be  made  in  a  special  train  over 
the  Chicago,  Milwaukee  &  St.  Paul  Railway,  and 
the  object  will  be  for  the  promotion  of  the  busi- 
ness interests  of  Milwaukee.  Mr.  McGreal  will 
make  a  personal  investigation  of  talking  ma- 
chine conditions  in  all  of  the  cities  to  be  visited. 

Lightning  recently  played  havoc  at  Eau  Claire, 
Wis.,  and  among  other  things  completely  shattered 
a  fine  new  talking  machine  in  the  home  of  John 
Gutsch.  The  bolt  did  little  damage  to  the  resi- 
dence, and,  fortunately,  the  occupants  escaped, 
but  the  machine,  recently  purchased,  was  a  total 
wreck.    It  is  supposed  that  the  metal  attracted 


the  bolt  which  was  seen  to  enter  the  house  just 
above  the  door  of  the  room  and  descend  upon 
the  machine  in  the  manner  of  a  ball  of  fire.  Mr. 
Gutsch  affirms  that  he  will  purchase  another 
machine  and  risk  the  consequences. 

Dancing  to  the  music  of  the  Victor  talking 
machine  has  become  the  popular  thing  at  Mari- 
nette, Wis,  At  a  recent  ball  given  hy  the 
Modern  Brotherhood  of  America,  which  was  at- 
tended by  more  than  100  couples,  the  Victor 
proved  itself  able  to  outshine  any  of  the  orches- 
tras in  the  city.  During  the  dinner  courses 
served  at  intermissions  the  talking  machine  did 
excellent  duty  rendering  songs  and  other  selec- 
tions. Lauerman  Bros.,  music  dealers  at  Mari- 
nette, furnished  the  machine  from  their  large 
and  varied  stock.  It  is  reported  that  one  of  the 
orchestra  leaders  of  the  city  is  contemplating 
the  purchase  of  a  talking  machine  to  furnish 
to  dancing  parties  in  ease  this  style  of  music 
should  be  preferred  to  the  regular  orchestra 
service. 


ADVERTISING  IN  GERMANY. 


Some  of  our  Teutonic  friends  have  quaint  con- 
ceptions of  trade  publicity.  For  instance,  if  you 
were  unable  to  read  the  text  in  the  accompany- 
ing illustration,  you  would  imagine  it  was  gotten 
up  by  the  artist  who  writes  "The  Rarebit  Fiend" 
department  for  the  Evening  Telegram.  But  it  is 
actually  a  talking  machine  needle  ad.,  and  as  we 


fail  to  see  the  "point"  or  pertinence  of  the  illus- 
trative feature  of  the  advertisement,  we  print 
it  as  a  curiosity.  It  may  be  that  the  purpose  is 
to  attract  notice  by  the  extravagance  of  the  de- 
sign, and  thus  achieve  the  purpose  in  view.  Any- 
way, we  are  helping  our  German  friend  along, 
at  the  same  time  showing  American  manufac- 
turers how  they  do  thmgs  in  the  land  of  the 
Kaiser. 


No  matter  how  good  the  quality  of  your  goods 
may  be,  the  people  will  never  know  it  unless 
you  tell  them.  Advertising  is  the  soul  of  a  suc- 
cessful business  and  the  keystone  of  its  pros- 
perity. 


Opportunity  knocks  every  day,  but  we  go  to 
the  door  to  admit  it  about  once  in  a  lifetime. 


Grinnell  Bros. 


DETROIT,  MICH. 


The  New  $200,000 

Grinnell  Building 


Conceded  to  be  the  most 
beautiful  and  best  equipped 
Music  House  in  the  U.  S. 


Largest  Michigan  Jobbers  of  the  complete 

EDISON  §»d  VICTOR 


Lines,  including  Records  and  Accessories 

^^J^^  •'^^^  everything  in  SUNDRIES,  including:  AUTOMATIC 
STOPS  REPEATING  ATTACHMENTS,  HORN  CONNECTIONS^ 
CRANES,  TONE  MODIFIERS,  BRUSHES,  ETC. 

No  annoying  delays  if  you  order  from  us.  All 
orders  filled  same  day  received. 

We  carry  every  Record  listed  by  the  Edison  and  Victor  Co.'s. 
Not  one  of  each,  but  dozens,  yes,  hundreds  each  of  the  more  popular 
numbers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  Edison  Dealer  in  our  territory  com- 
municate with  us  and  learn  of  something  very  much  to  your  advan- 
tage and  profit.    Address :  — 

GRINNELL  BROS.,  TE^JW^rcS' 


56 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  INDIANAPOLIS. 

Theatres  in  Competition  With  the  N icl<elodeons 
— Talking  IVIachine  Business  Rather  Quiet — 
Dealers  Paying  Considerable  Attention  to 
Camping  and  Picnic  Parties  Who  Usually 
Buy  Machines  and  Supplies. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  June  6,  1908. 

The  seemingly  never-ending  troubles  of  the 
five-cent  theaters  In  Indianapolis  continue  with 
distressing  tenacity.  Recently  it  was  announced 
that  moving  picture  shows  would  be  put  on  in 
some  of  the  large  theaters  and  that  this  would 
offer  dangerous  competition  for  the  five-cent 
shows,  of  which  there  are  more  than  a  score,  as 
the  big  theaters  would  be  equipped  with  electric 
fans  and  plush-covered  chairs,  and  would  there- 
fore be  much  more  inviting  than  the  regular 
five-cent  places. 

This  threat  has  been  carried  out  in  part,  as 
talking  pictures  were  installed  last  week  in  the 
Grand  Opera  House.  This  entertainment  is  ad- 
vertised as  something  new  in  Indianapolis,  and 
as  the  Grand  is  centrally  located  and  is  a  popu- 
lar place,  the  patronage  has  been  encouraging. 
The  Grand  is  situated  only  one  block  from  the 
Mystic  Theatre,  a  high-class  five-cent  show,  and 
only  a  few  blocks  from  a  half  dozen  of  the  other 
leading  five-cent  shows  of  the  city. 

As  a  further  trouble,  the  building  inspector  of 
the  city  has  threatened  to  close  up  some  of  the 
five-cent  houses  that  are  putting  on  vaudeville 
turns.  The  building  inspector  declares  that 
when  vaudeville  sketches  are  put  on  the  five- 
cent  shows  in  reality  become  theaters,  and  are 
therefore  under  his  supervision,  and  must  take 
all  precaution  against  fire  that  the  large  houses 
take. 

An  ordinance  was  passed  recently  by  the  city 
council  giving  the  building  inspector  supervision 
over  the  five-cent  shows,  and  he  declares  now 
that  they  must  either  comply  with  all  the  regu- 
lations of  the  theater  building  ordinance  or  cut 
out  the  stages.  It  would  be  entirely  impracti- 
cable for  most  of  them  to  comply  with  the  the- 
ater building  ordinance. 

But  the  five-cent  theater  men  are  not  discour- 
aged. The  newest  acquisition  along  this  line  is 
the  Little-do,  at  Indiana  avenue  and  St.  Clair 
street.  The  theater  is  owned  by  a  man  named 
Dolittle.  He  simply  erected  a  galvanized  iron 
building,  put  in  his  moving  pictures  and  began 
operations,  and  he  is  said  to  be  doing  a  good 
business. 

Other  five-cent  shows  are  putting  on  bills  that 
are  particularly  attractive  to  the  children. 
"Peck's  Bad  Boy"  and  "The  Animated  Dolls" 
have  drawn  good  crowds  to  the  Mystic.  This 
has  been  a  fairly  good  season  so  far,  both  for 
the  penny  arcades  and  five-cent  shows,  as  many 
State  conventions  have  been  held  in  the  city. 

The  talking  machine  business  seems  to  be  un- 
usually quiet  just  now.  Dealers  report  that 
there  is  little  business,  and  most  of  them  say 
they  will  be  satisfied  if  they  can  get  along  until 
fall,  when  it  is  believed  trade  will  liven  up. 

"I  could  hardly  say  that  business  is  dull  now," 
said  Charles  Craig,  of  the  Indiana  Phonograph 
Co.,  which  handles  Edison  machines,  "for  there 
is  no  business.  Of  course,  the  jobbing  business 
is  affected  greatly  by  the  season  with  its  rush 
of  work  among  the  country  people.  A  number 
of  my  men  have  been  in  recently  and  they  say 
they  have  plenty  of  prospects,  but  they  cannot 
get  their  customers  in  to  looK  at  the  machines. 
They  are  busy  at  their  work,  and  this  will  likely 
continue  until  fall.  Next  fall  I  believe  we  will 
have  a  good  business.  I  can  see  no  reason 
why  we  should  not.  Good  crops  usually  make 
good  business,  and  there  is  every  prospect  now 
for  a  good  yield  of  corn.  All  factories  have  about 
sold  out  their  surplus  by  this  time,  and  by  fall, 
I  predict,  they  will  all  be  In  operation  again." 

George  W.  Mays,  who  sells  Edison  machines 
on  Virginia  avenue,  has  not  started  his  talking 
machine  wagon  through  the  country  this  year 
as  nsiial.  He  believes  there  is  not  enough  busi- 
ness to  justify  the  venture  this  season. 


The  Columbia  Phonograph  Co.  had  an  imusu- 
ally  attractive  displayed  window  this  week.  All 
of  the  latest  music  was  advertised,  together 
with  a  number  of  the  most  attractive  styles  of 
machines. 

Mr.  Kipp,  of  the  Kipp-Link  Co.,  who  handle 
Edison  and  Victor  machines,  reports  with  other 
dealers  that  business  is  quiet.  If  it  continues 
until  fall  as  good  as  it  is  now,  however,  he  will 
be  satisfied,  and  next  fall  he  expects  to  see  a 
decided  increase  in  the  trade. 

Indianapolis  talking  machine  dealers  are  get- 
ting ready  to  supply  the  camping  parties  and 
picnic  parties  during  the  summer.  This  has 
come  to  be  a  rather  profitable  source  of  busi- 
ness. It  is  hardly  considered  the  proper  thing 
now  for  a  camping  party  to  go  out  without  a 
talking  machine  and  a  good  selection  of  music. 
During  the  summer  along  White  River,  above 
Broad  Ripple,  there  may  be  heard  the  mingled 
music  of  many  machines.  This  is  the  popular 
camping  place  for  city  people. 

SOME  SELLING  POINTERS. 

A  Commercial  Graphophone  Salesman  Just 
Tells  How  and  Why  He  Makes  Sales — The 
Weak  Kneed  Should  Read  and  Digest. 

Among  the  contributions  in  the  current  issue 
of  "Salesmanship"  is  one  from  a  graphophone 
salesman  who  writes  in  a  straight-from-the-shoul- 
der  fashion  that  is  refreshing  and  stimulating. 
He  says: 

"Don't  think  your  machine  will  do  everything, 
for  it  will  not.  It's  a  machine.  If  it  could  ac- 
complish everything,  it  would  be  human.  In 
selling  graphophones  we  frequently  meet  with  a 
man  who  says,  "But  what  will  I  do  if  I  make  a 
mistake  in  dictating?"  Of  course  we  are  loaded 
for  bear,  and  we  tell  him  exactly  what  to  do,  but 
then  we  disabuse  his  mind  of  the  idea  that  he 
must  make  mistakes.  We  try  to  show  him  the 
reason  why  he  makes  mistakes,  and  this  you 
must  do  in  whatever  you  are  attempting  to  sell. 
Recognize  the  limitations;  frankly  say  to  him, 
No,  it  will  not  do  this,  it  will  not  do  that,  but 
recapitulate  what  it  will  do  positively,  and  make 
this  recapitulation  so  strong  and  in  so  telling  a 
manner,  and  say  it  so  positively  that  the  man 
will  be  ashamed  of  himself  for  ever  having 
raised  an  objection.  Recognize  the  limitations 
of  your  machine,  but  do  not  be  bound  by  them. 

"This  brings  you  logically  to  the  second  factor 
in  salesmanship,  and  that  is  confidence.  The 
first,  of  course,  is  knowledge — knowledge  of 
yourself  and  of  your  machine.    If  you  have  these 


two  you  will  get  the  third,  and  that  is  confidence. 
"What  do  I  mean  by  confidence?  It  means  sim- 
ply the  quality  that  enables  me  to  stand  up  here 
and  talk  to  you  to-night.  Why  am  I  confident? 
Simply  because  I  know  positively  that  of  this 
subject  of  commercial  graphophone  salesman- 
ship I  know  more  than  any  man  in  the  United 
States.  I  say  this  without  egotism,  gentlemen, 
I  know  more  about  selling  commercial  grapho- 
phones than  Andrew  Carnegie,  who,  by  the  way, 
uses  the  graphophone  daily,  or  Teddy  Roosevelt. 
This  knowledge  gives  me  the  confidence  to  stand 
up  here  and  talk  to  you  about  it.  Do  you  sup- 
pose if  you  had  asked  me  to  come  down  here 
and  talk  to  you  about  logarithms  or  psychology 
that  I  could  approach  the  subject  with  the  same 
degree  of  confidence?  Surely  not,  because  I 
know  comparatively  nothing  about  either  of 
these  subjects. 

"I  can  only  say  in  passing,  for  my  time  is 
limited,  that  confidence  is  the  one  factor  that  gets 
more  orders  than  any  other  quality  of  salesman- 
ship. What  is  it  that  impresses  you  in  a  man 
who  approaches  you  with  a  proposition?  Sup- 
pose he  comes  into  your  oflce  in  a  half-hearted 
manner,  his  whole  attitude  abject  like  'Uriah 
Heep'  of  Dickens'  creation?  'Does  he  impress 
you  as  a  strong  man?  Will  you  listen  to  him? 
No,  you  will  show  him  out  of  the  oflSce.  But 
suppose  he  opens  the  door,  comes  in  with  a  firm 
tread,  with  his  head  up  and  his  chest  out,  looks 
you  straight  in  the  eye,  sits  down  by  your  desk 
and  you  immediately  feel  the  force  of  his  per- 
sonality. Don't  you  believe  that  the  chances  of 
such  an  approach,  of  such  a  demonstration  are 
very  much  better  for  the  man  getting  an  order 
than  they  would  be  if  he  approached  you  in  a 
manner  which  convinced  you  before  he  had  said 
a  word  that  he  had  no  confidence,  either  in  him- 
self or  in  his  proposition? 

"It  is  a  good  plan  at  the  present  time  for  sales 
managers  to  give  their  men  all  the  backing  up 
they  can.  Inspirational  letters  should  be  writ- 
ten at  frequent  intervals  of  time.  Circulars  or 
booklets  showing  facts  and  figures  as  to  the 
general  hopefulness  of  the  situation  should  be 
printed.  Several  large  wholesale  dry  goods 
houses  have  adopted  this  latter  plan  to  advan- 
tage. 

"It  must  be  remembered  that  the  salesman 
will  very  likely  have  much  pessimism  to  combat, 
and  from  frequently  conversing  with  pessimistic 
people  it  is  not  unlikely  that  the  talk  may  react 
on  his  own  mind.  Ample  ammunition  to  fight 
despair  and  doubt  should  come  from  his  home 
oflBce." 


Don't  Cry 
Dull  Tlme^ 


But  keep  up  your  stock 
under  all  conditions  to 
meet  the  demands  which 
may  be  made  upon  you. 
In  other  words  let  your 
trade  argument  in  the 
way  of  Stock  and  environ- 

  ment  be  so  attractive  that 

^^^^^^^^^^^^^^■■■^^"■^^         it  will  draw  you  trade 

even  when  times  are  gen- 
erally quiet.  C]f  We  make  it  our  aim  to  carry  the  largest  and 
best  assortment  of  talking  machines  and  supplies  to  be  found 
in  New  England.  We  are  jobbers  and  manufacturers.  We 
have  made  a  specialty  of  our  work  for  years  and  if  you 
desire  to  get  the  best  in  the  quickest  possible  manner  try 
our  (juick  service  plan.    It  will  please  you. 


Boston  Cycle  and  Sundry  (q, 

48  Hanover  Street  Boston,  Mass. 


THE  TALKING  MACHINE  WORLD. 


59 


LATEST   PATENTS   RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepni-td  for  The  Talking  .Machine  World.) 

Washington,  D.  C,  June  8,  1908. 
Sound  Box  for  Talking  Machines.  Thomas 
Kraemer,  Philadelphia,  Pa.,  assignor  to  Haw- 
thorne &  Sheble  Mfg.  Co.,  same  place.  Patent 
No.  887,657. 

The  object  of  this  invention  is  to  so  construct 
a  sound  box  for  talking  machines  that  it  will 
comprise  but  few  parts,  each  of  simple  and  in- 
expensive construction.    Figure  1  is  a  transverse 

vertical  section  of 
one  form  of  sound 
box  constructed  in 
accordance  with  the 
invention;  Fig.  2  is 
a  similar  view  of 
another  form  of 
sound  box  embody- 
ing the  invention: 
Fig.  3  is  a  view  of 
the  sound  box 
shown  in  Fig.  1, 
looking  in  the  di- 
rection of  the  ar- 
row x;  Fig.  4  is  a 
view  of  the  sound 
box  shown  in  Fig  2, 
looking  in  the  di- 
rection of  the  ar- 
row y;  Fig.  5  Is  a  perspective  view  of  one  of 
the  elements  of  the  sound  box  shown  in  Fig. 
1;  Fig.  6  is  a  perspective  view  of  the  corre- 
sponding element  of  the  sound  box  shown  in  Pig. 
2,  and  Fig.  7  Is  a  view  Illustrating  a  modifica- 
tion of  the  invention. 

Record  foe  Talking  Machines.  Eldridge  R. 
Johnson,  Merlon,  Pa.,  assignor  to  Victor  Talking 
Machine  Co.,  Camden,  N.  J.    Patent  No.  888,089. 

Heretofore  In  the  manufacture  of  flat  disc  rec- 
ords for  talking  machines  it  has  been  the  prac- 
tice to  stamp  out  the  record  discs  from  a  suitable 
material  by  means  of  a  die  containing  a  matrix 
upon  the  surface  of  which  has  been  engraved 
or  otherwise  placed  the  record  grooves,  which 
grooves  in  connection  with  the  sound  box  are 
adapted  to  reproduce  the  sounds  impressed  upon 
the  original  record.  The  record  discs  formed 
by  so  Impressing  the  matrices  have  usually  been 
of  some  hard,  durable  material  which  softens 
under  the  Influence  of  heat,  but  which  is  hard 
and  firm  under  normal  conditions  of  temperature. 

The  material 
usually  employed 
for  making  these 
records  has  been 
in  the  form  of 
flat  sheets  and 
have  been  of  uni- 
f  o  r  m  thickness 
throughout  the 
entire  extent  of 
the  disc,  with  the 
possible  exception 
of  the  central  por- 
tion where  the  la- 
bel has  been  Im- 
pressed or  coun- 
tersunk  into  the 
material  during  the  pressing  or  forming  of  the 
record.  This  material,  in  many  Instances  has 
been  a  substance  called  "duranoid,"  which  con- 
sists of  shellac  and  certain  other  coloring  pig- 
ments and  strengthening  ingredients.  Other  sim- 
ilar materials  which  have  been  used  are  hard 
rubber  and  celluloid.  It  will  be  realized  that 
these  compositions  are  expensive  when  used  in 
large  quantities,  especially  in  view  of  the  fact 
that  talking  machine  records  now  employed  In 
this  art  have  been  steadily  Increasing  in  size. 

One  object,  therefore,  of  the  invention  is  to 
produce  a  record  which  may  have  all  the  advan- 
tages of  a  flat  disc  record  of  uniform  thickness, 
but  which  will  at  the  same  time  be  much  lighter 
and,  therefore,  less  expensive  in  original  cost, 
and  also  will  be  easier  to  handle  and  less  expen- 
sive in  transportation  either  by  mail  or  freight. 


A  further  object  is  to  provide  a  record  disc 
which  will  be  easily  and  accurately  centered 
upon  the  talking  machine  turntable  without  the 
employment  of  unnecessary  material  at  the  center 
of  the  record,  where  the  radius  is  too  small  for 
the  efficient  recording  of  the  sound  waves. 

A  further  object  is  the  production  of  a  record 
which  will  have  strengthening  means  of  such 
form  as  to  give  a  stiff  and  firm  backing  for  the 
reproducing  surface  in  connection  with  the  cen- 
tral opening  without  the  necessity  of  employing 
the  amount  of  material  required  in  a  disc  record 
having  a  smooth  under  surface. 

Briefly,  this  invention  comprises  a  disc  record 
having  the  center  which  Is  free  from  the  grooves 
containing  the  sound  waves  cut  away  or  omitted 
forming  an  annular  plate  or  surface,  in  the  open- 
ing of  which  a  card,  label  or  centering  plate  may 
be  carried  for  the  purpose  of  fixing  the  record 
upon  the  turntable  in  the  usual  manner. 

Figure  1  is  a  reverse  plan  view  of  a  talking 
machine  record  having  concentric  strengthening 
ribs  on  its  under  surface  and  having  the  center 
of  said  record  provided  with  a  centering  plate 
made  in  accordance  with  the  Invention;  Fig.  2, 
a  similar  view  of  a  record  having  both  concentric 
and  radial  strengthening  ribs;  and  Figs.  3  and  4 
are  transverse  sectional  views  of  the  records 
shown  in  Figs.  1  and  2,  and  indicating  two  ways 
of  attaching  the  designating  label,  which  also 
serves  in  these  instances  as  centering  means. 

Phonograph  Reproducer.  Jorgen  Tvede  My- 
gind,  Copenhagen,  Denmark.  Patent  No.  887,- 
833. 

The  object  of  this  invention  is  to  make  the  con- 
nection between  pin  and  sounding  membrane  of 
the  reproducing  part  of  Edison's  and  similar 
phonographs  specially  light  and  of  easy  move- 


Fi^.3  Fu^AFiffS. 


ment  as  well  as  free  from  secondary  sounds, 
thereby  obtaining  a  more  delicate  and  purer  re- 
production than  when  using  the  usual  repro- 
/ducers  of  this  kind. 

The  principal  feature  of  the  invention  consists 
in  the  lever  which  carries  the  pin,  and  which 
is  connected  to  the  membrane  through  a  link, 
being  arranged  in  such  a  manner  that  Its  three 


points  of  engagement,  viz.:  the  point  of  contact 
between  the  pin  and  the  cylinder,  the  point  of 
action  of  the  connecting  link,  and  finally  the  fixed 
fulcrum  of  the  lever,  situated  between  these  two 
movable  points,  lie  as  far  as  possible  in  a  straight 
line. 

According  to  the  well-known  laws  of  the  lever, 
the  aforesaid  arrangement  affords  the  most 
favorable  conditions  for  an  easy  movement,  and  , 
consequently  a  more  delicate  reproduction  may 
be  obtained  than  by  means  of  the  usual  form  of 
the  lever,  in  which  the  three  points  in  question 
form  the  corners  of  a  triangle.  Besides  this,  the 
invention  provides  for  a  suitable  suspension  of 
the  lever  and  a  certain  amount  of  damping  of 
the  connecting  link,  so  that  the  formation  of 
secondary  sounds  at  these  places  Is  avoided. 

Figure  1  shows  a  section  through  the  repro- 
ducer. Fig.  2  a  cross  section  of  the  lever  through 
the  suspension  in  the  fulcrum.  Fig.  3  the  placing 
of  the  three  points  of  engagement  of  the  lever 
on  a  straight  line,  and  Figs.  4  and  5  each  a  form 
of  the  connecting  link. 

Device  fob  Regulating  and  Justifying  Repro- 
duced Sound.  Azel  Ford,  Washington,  D.  C.  Pat- 
ent No.  888,986. 

This  Invention  relates  to  an  Improvement  in 
devices  to  be  attached  to  all  kinds  of  talking  ma- 
chines, and  has  for  its  object  the  elimination  of 
harsh,  shrill,  scraping,  or  other  inharmonious 
sounds  which 
have  been  so  pro- 
lific In  apparatus 
of  the  aforesaid 
character  hither- 
to, whereby  the 
confusion  and  dis-  J^' 
sonance  of  vocal 
and  Instrumental 
sound  waves,  as 
reproduced  hith- 
erto, are  prevent- 
ed, and  harmony 
and  consonance 
attained. 

This  Invention, 
stated  in  general  terms,  consists  of  a  device 
interposed  in  the  passage  of  the  produced  and 
reproduced  sound  waves  of  such  a  character 
that  the  inharmonious  produced  sound  waves 
are  segregated  or  destroyed  without  interfer- 
ence with  the  reproduced  sound  waves  whereby 
the  reproduced  sound  waves  are  obtained  with 
clearness  and  accuracy,  and  consists  of  a  com- 
bination of  elements  and  devices  as  hereinafter 
clearly  set  forth,  reference  being  had  to  the  ac- 
companying drawing. 


NEEDLES 


We  Have  Them 

ALL  STYLES 

for  all 

Disc  Machines 


For  Loud,  Medium,  Soft,  Musical  Tones. 
"  Gold "  Needles,  for  use  on  Celluloid  Discs. 
"BELL  TONE,"  for  Concert  use  EXTRA  LOUD. 

MULTITONE.  Three  (3)  Tones  in  one  needle.  Plays  Loud, 
Soft  and  Medium  without  changing  the  needle.  Plays  10  Re- 
cords without  hurt  to  the  Record. 

Needles  for  the  Victrola  Machine. 

WE  CARRY  ALL  IN  STOCK.  100  to  envelope.  300  in 
Tin  Box. 

Special  orders — packed  as  required — own  printing  if  desired. 
Made  of  Best  English  Steel.    Highest  Quality,  Lowest  Prices, 
Prompt  Deliveries. 

C.    H.   CROWLEY,   Maker  of  Needles 


274  CHVRCH  STREET.  NEW  YORK 


2U  JACKSON  BOULEVARD.  CHICAGO 


60 


THE  TALKING  MACHINE  WORLD. 


Figure  1  is  a  longitudinal  transverse  section  of 
the  device  with  tube  connections,  enlarged,  show- 
ing porous  flexible  diaphragms  having  an  inter- 
vening layer  of  granular  carbon  and  separated  by 
an  air  cushion  and  provided  with  means  for 
bringing  the  diaphragms  closer  together  by 
means  of  the  screw  coupling.  Fig.  2  is  a  like 
view  of  the  device  provided  with  gauze  dia- 
phragms. Fig.  3  is  an  end  view  of  one  section 
of  the  device;  and  Fig.  4  is  a  view  of  a  detached 
annular  air  cushion.  Fig.  5  shows  a  gauze  dia- 
phragm. 

Soitxd-Rephoducixg  Machi?<e.  Luther  T.  Haile, 
Philadelphia,  Pa.    Patent  No.  888,084. 

This  invention  relates  to  sound-reproducing 
machines  of  any  of  the  known  types,  employing 
either  a  cylinder  or  a  disc  record  with  tubular 
means  to  convey  sound  waves  from  the  repro- 
ducer  to   a  horn    or    other    sound  discharging 

means;  and  the 
invented  device, 
applicable  to  such 
machines  has  for 
its  object  to  mod- 
ulate the  tone  of 
the  sounds  so 
produced,  from 
soft  to  loud  or 
vice  versa,  pro- 
d  u  c  i  n  g  diminu- 
endo or  crescendo 
at  will,  and  while 
the  instrument  Is 
playing,  if  desired 
and  at  the  same 
time  to  modify  the  quality — in  respect  of  tone 
and  timbre — of  such  sounds  by  causing  all  or  a 
part  of  such  sound  waves,  in  motion  through  the 
conduit  therefore,  to  be  acted  upon  by  a  vibrata- 
ble  diaphraghatic  valve,  thus  producing  a  clearer 
tone  and  with  better  definition,  and  also  preserv- 
ing the  quality  of  the  softer  tones  which,  in 
sound-reproducing-  machines  as  commonly  con- 
structed, usually  differ  in  timbre  from  louder 
ones,  especiallj'  when  sound-amplifying  means 
are  employed  with  the  machine. 

To  these  ends  this  invention  consists  in  the 
combination  with  a  conduit  through  which 
sound  waves  are  conducted  and  discharged  from 
a  reproducer,  in  a  sound-reproducing  machine, 
of  a  vibratable  diaphragmatic  valve  interposed 
in  the  path  of  movement  of  such  sound  waves; 
with  actuating  means  to  cause  such  valve  to 
wholly  or  partly  close  the  said  sound  conduit  and 
cause  the  sound  waves,  discharged  through  the 
same  from  the  reproducer,  to  be  acted  upon  by 
the  vibratable  diaphragm  of  the  valve;  also  in 
detail  features  of  construction  of  the  valve  and 
its  adjunctive  parts. 
In  the  accompanying  drawings  illustrating"  the 

invention:  Figure  1 
is  a  sectional  ele- 
vation of  enough 
of  one  type  of  talk- 
ing machine  as  is 
necessary  to  illus- 
trate this  invention. 
Fig.  2  is  a  section 
I)3%==>' on  the  line  a — b  of 
Fig.  1.  Fig.  3  is  a 
plan  view  of  the 
valve  detached,  and 
Fig.  4  a  section  of 
the  same  on  the 
line  a — b  of  Fig.  3. 
Fig.  5  is  a  sec- 
tional elevation  of  another  form  or  type 
of  sound-reproducing  machine,  showing  the 
application  of  the  invention  thereto.  Fig.  6  is  a 
plan  view  of  a  detached  part  thereof.  Fig.  7  an 
underside  plan  view  of  a  specific  form  of  the 
valve,  and  Fig.  8  a  section  thereof  on  the  line 
a— b  of  Fig.  7. 

Al'l'ARATUS     KOIt     Ri:(X)Ill)I.N(J     AKI)  UKIMtODUCINC 

Sou.Ni).  Louis  Rosenthal,  Frankfort-on-the-Main, 
Germany.  Patent  No.  887,429. 

It  is  a  generally  felt  disadvantage  in  the  known 
machines  or  apparatus  for  i-ecording  and  repro- 
ducing sounds  that  the  capacity  of  the  record 
discs  for  recording  the  sounds  is  very  limited 
in  ijroportion  to  the  size  of  the  discs.    This  re- 


sults from  the  fact  that  the  length  of  the  spiral 
path  of  the  stylus  on  the  rotating  disc  corre- 
sponding to  one  revolution  of  said  disc  increases 
with  each  revolution  of  the  same,  so  that,  since 
the  speed  of  rotation  of  the  disc  remains  the 
same,  continuously  increasing  intervals  must 
occur  between  the  records  of  the  separate  sounds 
in  the  spiral  grooves  in  order  to  maintain  uni- 
form sequence  of  the  sounds  in  reproduction. 
If  this  were  not 
so,  discs    of   the  ^'^  ■' 

size  at  present  in 
general  use  could 
easily  receive  up 
to  three  times  the 
number  of  sounds 
heretofore  possi- 
ble. Recognizing 
this  disadvantage, 
it  has  been  pro- 
posed to  drive  the 
said  disc  carrier 
through  a  station- 
ary friction  disc 
and  to  move  the 
disc  carrier  later- 
ally by  means  of 
its  support  in 
proportion  to  the 
relative  advance 
of  the  stylus,  but 
this  suggestion 
has  not  been  car- 
ried out  practi- 
cally because  the 
apparatus  .  would 
become  too  bulky  on  account  of  having  to  provide 
room  for  the  two  extreme  positions  of  the  disc 
carrier,  an  even  more  cogent  reason  being  that  the 
lateral  motion  of  the  disc  carrier  causes  loosening 
in  the  bearings,  which  gives  rise  to  vibrations 
detrimental  to  sound  reproduction.  This  latter  ef- 
fect is  enhanced  by  the  direct  driving  of  the  die 
carrier  from  the  friction  disc,  which,  since  it  exer- 
cises a  one-sided  pressure  on  the  disc  carrier, 
is  liable  to  cause  wabbling  and  jamming.  By 
the  solution  found  in  the  present  invention  these 


disadvantages  are  obviated.  The  disc  carrier 
is  driven  in  such  a  manner  as  to  completely  re- 
move the  load  therefrom,  and  its  speed  of  rota- 
tion is  decreased  in  proportion  to  the  advance 
of  the  stylus. 

The  enclosed  drawings  show  in.  Figure  1  a  side 
view,  Fig.  2  top  view.  Fig.  3  a  detail. 

AXTACHilEXT  FOR  TALKING  MACHINES.  William 

A.  Ch£oman,  Smithville,  Ark.  Patent  No.  888,- 
306. 

This  invention  is  of  peculiar  value  in  con- 
nection with  sound  reproducers  employed  upon 
disc  talking  machines.  Among  its  purposes  are 
general  improvement  of  the  tones,  amelioration 
of  the  scratching  and  metallic  harshness  and  the 
development  of  delicate  sounds  difficult  of  repro- 
duction. 

Figure  1  is  a  fragmentary  side  elevation  of  a 
disc  talking  machine  equipped  with  the  invention 
and  ready  for  use;  Fig.  2  is  an  enlarged  rear 
elevation  of  the  . 
diaphragm     box  «    I  — 

provided  with  a 
needle  and  with 
connections  f  o  r  C 
enabling  the  lat- 
ter  to  transmit 
vibrations  to  the 
diaphragm;  Fig. 
3  is  a  central  ver- 
tical section 
through  Fig.  2  "p^ 
showing  the  ad- 
justing screw  for 
controlling  the 
movement  of  the 
needle  and  also 
showing  the 
means  for  trans- 
mitting vibrations 
diaphragm;  Fig. 


the  needle  to  the 
a     front  elevation 


from 
4  is 

of  the  diaphragm  box  partly  broken  away; 
Fig.  5  is  an  edge  view  of  the  diaphragm  show- 
ing means  for  adjusting  the  vibrator,  which  is 
pivotally  mounted  upon  the  diaphragm  box;  and 
Fig.  6  is  a  perspective  of  the  vibrator  and  its  ac- 
companying mechanism  for  carrying  the  needle. 


"Always  Something  New  in  the  'Heise'  System" 

THE  MONARCH  MIDGET 

Is  the  Name  of  a  IV ew 
Revolving  Rack 


Here  it  is  and  it  can  speak  for  itself  in  appearance 
and  convenience.  Is  but  37  inches  high  and  20 
inches  square,  yet  it  holds  200  Cylinder  Records. 
^  Can  be  set  up  on  the  counter  adjacent  to  the 
machine,  so  that  salesman  may  face  the  cus- 
tomer all  the  while;  as  the  rack  holds  about  an 
8  months'  assortment  of  records,  it  is  sufficiently 
extensive  for  use  when  demonstrating.  Is  very 
popular  in  homes — you  can  sell  numbers  of  them 
to  those  who  own  machines.  The  neat  appearance 
of  the  rack  on  your  counter  will  attract  customers 
and  its  convenience  will  appeal  to  them  at  once. 


PRICE  TO  DEALERS  $10.00 


Order  from  your  jobber— he  has  them 

Syracuse  Wire  Workj 

 SYRACUSE,     IMEW    YORK  ' 


THE  TALKING  MACHINE  WORLD. 


61 


Apparatus  for  Manufacturing  Cylindrical 
Records  and  Blanks  for  Phonographs,  Grapho- 
I'HONES,  AND  THE  LIKE.  John  Ames,  London, 
Stephen  Burgess  and  Edward  Traynor,  Leyton- 
stone,  Eng.    Patent  No.  888,682. 

This  invention  relates  to  improved  devices  or 


SHERMAN,  CLAY  &  CO.'S  WINDOW  IN  HONOR  OF  THE  VISITING  FLEET 


machines  for  revolving  rotatable,  cylindrical 
shells  or  other  suitable  holders,  carrying  molds, 
of  the  kind  in  which  records  or  the  blanks  or 
cylinders  for  same  for  phonographs,  grapho- 
phones  and  the  like  are  made  by  pouring  into 
them  molten  wax,  or  any  other  suitable  mate- 
rial of  which  records  or  blanks  may  be  made. 

An  object  of  this  invention  is  to  provide  novel 
means  for  carrying  a  series  of  molds  and  simul- 


taneously  rotating  them,  novel  means  being  pro- 
vided for  successively  moving  the  molds  out  of 
operative  relation  with  the  rotating  means 
whereby  the  molds  successively  cease  rotation  in 
order  that  the  product  may  be  removed. 

Figures  1  and  2  show,  respectively,  side  sec- 
tional and  plan  views  of  a  machine  constructed 
according  to  our  invention,  and  Pigs.  3  and  4 
show  details  connected  with  the  shells. 

Repeating  Attachment  for  Phonographs. 
James  H.  Stinson,  Cooke,  Mont.  Patent  No.  887,- 
978. 

This  invention  relates  to  repeating  attachments 


The  visit  of  the  Atlantic  fleet  to  the  Pacific 
Coast  afforded  the  piano  and  talking  machine 
dealers  splendid  opportunities  for  making  suit- 
able window  displays.  At  no  point  were  such 
pains  taken  in  this  connection  as  in  San  Fran- 
cisco, where  dealers  seemed  to  outdo  each  other 
in  their  desire  to  express  their  welcome,  by 
means  of  artistic  window  displays.  One  of  the 
most  beautiful  windows  shown  in  the  Golden 
^Gate  city  was  that  arranged  by  Ellis  Hansen  for 
Sherman,  Clay  &  Co.  Mr.  Hansen  describes  the 
a  arrangement  as  follows: 

^     "The  background  consisted  of  two  large  Amer- 
ican flags  draped  fan-like.    The  centerpiece  was 


retained  from  our  "Pagliacci"-Baster  display, 
only  instead  of  Easter  lilies,  flaming  torches 
were  ari'anged  on  each  side  of  Admiral  Evans' 
picture.  Anchors  with  life-buoys  served  as  very 
effective  frames  for  Red  Seal  records  on  each, 
side  of  the  centerpiece.  Twelve  records  of  ap- 
propriate music,  such  as  'Jack  Tar,'  'American 
Airs,'  'The  Stars  and  Stripes  Forever,'  and 
others  on  the  same  order,  completed  this  inex- 
pensive and  effective  display." 

In  conception,  arrangement  and  execution,  this 
window  must  take  high  rank.  It  is  worthy  of 
the  great  San  Francisco  house  of  Sherman,  Clay 
&  Co.,  and  of  the  designer. 


is  completed,  so  that  the  reproducing  stylus  will 
not  be  compelled  to  travel  over  a  blank  portion 
of  the  record. 

In  the  accompanying  drawings:  Figure  1  is 
a  front  elevation  of  a  phonograph  provided  with 
a  repeating  attachment  constructed  in  accord- 
ance with  the  invention.  Fig.  2  is  a  plan  view 
of  the  same.  Fig.  3  is  a  detail  perspective  view 
of  the  attachment  complete.  Fig.  4  is  a  vertical 
sectional  view  of  a  portion  of  the  same  on  an 
enlarged  scale.  Fig.  5  is  a  transverse  section  on 
the  line  5 — 5  of  Fig.  4.    Fig.  6  is  a  detail  trans- 


verse section  on  the  line  6 — 6  of  Fig.  4.  Fig.  7 
is  a  detail  perspective  view  of  the  carriage  re- 
turning nut,  detached. 


A  CANADIAN  INCORPOEATION. 


The  Western  Talking  Machine  Co.,  of  Winni- 
peg, Manitoba,  has  been  incorporated  under  the 
provisions  of  the  Manitoba  Joint  Stock  Com- 
panies Act  with  a  capital  of  $5,000.  The  incor- 
porators are:  Robert  Shaw,  Frederick  W.  Spar- 
ling, John  K.  Sparling,  Lillie  T.  Shaw  and 
Samuel  Campbell. 


for  phonographs,  and  its  principal  object  is  to 
provide  a  device  of  simple  construction  which 
may  be  readily  attached  to  existing  phonographs 

and  like  sound- 
-^'i^.'d.  ^o^S5  reproducing  ma- 
chines  for  the 
purpose  of  re- 
turning the  sound 
box  carriage  to 
the  starting  point 
after  the  comple- 
tion of  each  re- 
producing opera- 
'  Vj'f  tion. 

A  further  ob- 
ject of  the  inven- 
tion is  to  provide 
a  device  of  this 
type  that  may  be 
quickly  and  ac- 
curately adjusted  for  the  purpose  of  starting 
the  return  movement  as  soon  as  the  reproduction 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value.  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square^  New  York 


62 


THE  TAT.KTNG   MACHINE  WORLD. 


Leading  Jobbers  of  TalKin^  MacKines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

150  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHDVf 
— —  Department  

IN  NEW  YORK  CITY 

to-day.  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Ncs.  8-10-12  East  34lh  St.,  NEW  YORK  CITY 


UP-TO-DATE  JOBBERS  OF  BOTH 

EDISON 
VICTOR 

STANDARD 
TALKING  MACHINE  CO. 

435-7  Wood  St.,  PITTSBURG,  PA. 

TRY  A  JOBBER  WHO  WILL  FILL  YOUR 
ORDERS  COMPLETE  AND  SHIP  THEM  THE 
DAY  RECEIVED. 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  briylnff 
from  us  get  fcrand  new  goods  just  as  they  come 
•from  the  factory. 

LAWRENCE  McGREAL,      Milwankee,  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

MBkChtnes,  Records  s^d  S^applles. 
THE    EASTERN    TALKING    MACHINE  CO. 
177  Tremont  Street         -        -        BOSTON,  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEN,    IVJ.  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON.  D.  C. 

Distributor 

VICTOR  Talkino 

and   RECORDS    wholesale  and 

RetaU 

Largest  Stock  In  the  Soutb 

PERRY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  HIgli  Street.  Columbus,  Ohio. 


Edison 
PhonoE 
and  R 


inDDTDO    Victor  TalliinK 
aoords    UUUULliU    and  Racords 


C.  KoelipiriQ  &  Bpo. 

INDIANAPOLIS,  IND. 

VICTOR  DISTRIBUTORS 

Our  stock  is  complete.   Orders  filled  the  same  day 
as  received. 


ZON-O-PHONE  JOBBERS 

Fresh  stock,  filled  complete,  same  day.  Sperlal 
values  in  needles,  cabinets,  wall  racks,  horns, 
cranes,  and  carrying  cases. 

KNIGHT  MERCANTILE  CO. 

211  N.  Twelfth  SI,.  ST.  LOUI  . 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISON 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 


VICTOR. 
JOBBERS 


and 


EDISON 
JOBBERS 


Largest  and  most  complete  stock  of  Talking  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.  W,  IOWA,  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY  '^IJ^&FcSy^'^ 


IVI.  AX  WOOD 

123  MONROE  AVENUE 

MEMPHIS,  XENN. 

EDISOIV  JOBBER 


L  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  231  No.  Howard  St. 

WASHINGTON,  D.  C.  BALTIMORE,  MD. 

WholesalB  and  RetaU 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases ;  Herzog's  Record  Cabi- 
nets;  Searchlight.  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


WEYMANN  &  SON 

WHOLESALE  DISTUl  lU  TEUS 

iniCHN^''"''"?  MachinesyipTnn 
LUIoUnRecords&SuppiiesilLlUn 

Pliico  your  name  on  our  iiiailinf^  list. 
"We  can  interest  yon. 

1010  Chestnut  St.,  Philadelphia,  Pa. 


Peter  Bacigalupi  &  Sons 

SAN  FRANCISCO,  CAL. 

WHOLESALE  RI)TAIL 

1021-23  Golden  Gate  Ave.  1 1 J3-I5  Fillmore  St, 


JQggggg  Edison,  Zonophone 

DEALER  Victor 

All  Kinds  of  Automatic  Musical  Instnuneots 
aad  Slot  Machines, 


BABSON  BROS. 

19th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  givan  DEALERS  only,  by  Q.  M. 
NISBETT,  Manaeer,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison     ^  Victor 

MACHINES.     RECORDS     AND  SUPPUES 

Quickest  service  and  most  complete  stock  in  Ohio 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  and  Stella.  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST 


TORS  OF 


Victor  Talking  Machines 


RECORDS 

STEINWAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRUMENTS 
San  Francisco  Portland 

Las  Angeles 


Sherman,  Clay  &  Co.  lll^ll,T 


KOHLER  &  CHASE 

Oakland,  Cal.  Seattle,  Wash. 


Jobbers  of 

STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


E  claim  Largest  Stock  and  Best 
Service,   and   are   willing  to 
••SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  Recorcis 
JULIUS  A.  J.°  FR.IEDRICH 

30-32  Carval  Street,    Grand  Rapids,  Mlchlgark 

o,,,  ivTntf,,  .  '  Quick  Service  and  a  Saving 
uur  iMono.  ,      Transoortation  Charees 


Every  Jobber  In  this  country  should  be  represented  In  this  department.   The  cost  Is  slight  and  the  advantage  Is  great. 

Be  sure  and  have  your  itrm  In  the  July  list. 


THE  TALKING  MACHINE  WORLD. 


63 


Leading  Jobbers  of  TalKing  MacKines  in  America 


Baltimore   Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURV  TALKING 
MACHINE  CO. 

L.   MAZOR,  Proprietor 

Talking  Machines  and  Records.  The  Biggest 
Assortment  of  Hebrew  Records. 
1423-25  E.  Pratt  Street,     BALTIMORE.  MD. 


FINCH  &  HAHN. 

Albany,  Troy,  ScKeneotCLdy. 

Jobbers  of  Edisorv,  Victor  and  Columbia 

Matchines  and  Records 

300.000  R.ecords 
Complete  Stock  Qvilck  Service 


EXCLUSIVELY  JOBBER. 

ItHI  ZONO-O-PHONESdeuTy 

IVI  AUZY 

CALIFORNIA 


BYRON 

SAN  FRANCISCO 


J.  K.  SAVAQB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      5T.  LOUIS,  MO. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


0>HICAGO 


E.  T.  WILTON   &  COMPANY 

HOUSTON,  TEX. 

Wholesale  Distributors  "Star"  Talking 

Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everythlns:  you  need,  also 
JEWELRY  and  WATCHES 


BIFFALO  ■  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


O 


EDISON 
VICTOR 
COLUMBIA 


D.  K.  MYERS 

3S39  FlDncy  Avenue  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  In  U.  S.  at 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


C.  B.  HaYNES  W.  V.  YOUMANS 

C.  B.  HAYNES  &  CO. 

WNOLISALC  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


IHE 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 


Factory : 
Rahway,  N.  J. 


Western  Branch : 
259  Wabash  Ave.,  Chicago 


WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Talliing  Macliines  and  Edison  Piionographs 

Complete  Stock.    Prompt  Deliveries. 


PRICE  PHONOGRAPH 

54-56  Clinton  Street.  NEWARK,  N.  J. 


CO. 


Victor  Distributors 


Talking  Machines 
Records 


Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


Every  Jobber  in  this  country  should  be  represented  in  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  July  list. 


IMPORTANT  GERMAN  DECISION 

IHanded  Down  in  the  Suit  of  International  Talk- 
ing Machine  Co.,  of  Berlin,  Against  G«rman 
Gramophone  Co.,  Ltd.,  to  Prevent  Reproduc- 
tion of  Certain  Copyrighted  Music. 


(Special  to  ITie  Talking  Machine  World.) 

Berlin,  Germany,  May  30,  1908. 
In  a  suit  brouglit  by  the  International  Talking 
Machine  Co.,  of  Berlin,  against  the  German 
Gramophone  Co.,  Ltd.,  of  the  same  place,  to  re- 
strain the  defendants  from  reproducing  certain 
copyright  music  controlled  by  the  complainants, 
the  court  decided  "that  the  action  of  the  plain- 
tiffs is  non-suited,  and  that  they  are  condemned 
to  bear  the  costs  of  the  process."  The  opinion 
was  handed  down  by  the  Civil  Chamber  of  the 
Royal  District  Court,  No.  1,  of  Berlin,  on  Febru- 
ary 25,  1908.  It  is  a  long  and  diffuse  document, 
in  which  a  parallel  is  drawn  between  the  repro- 
duction of  music  by  talking  machines  and  the 
piano  player,  the  Pianola  and  Mignon  being  spe- . 
cifleally  cited  as  distinctive  examples  of  the 
latter. 

The  complainants  charge  an  infringement  of 
the  law  of  June  19,  1901,  and  demand  that  the 
defendants  (1)  be  fined  and  enjoined  from  re- 
producing the  following  musical  works  on  which 
they  hold  reproducing  rights:  "Die  lustige  Witt- 
we  ("Merry  Widow"),  "Hansrl  and  Gretel," 
"Meistersinger,"  "Rastebinder,"  "Landstreicher," 
"Obersteiger,"  "Schwalbennest  duet,"  "Vogel- 
handler,"  "Rheingold,"  "Walkure,"  "Bruder 
Straiidinger,"  and  "Versailler  Festmarsch"; 
(2)  that  a  preliminary  injunction  be  issued  and 


a  suitable  bond  be  required  on  the  part  of  the 
defendants. 

The  court  holds  that  the  delivery  of  a  mu- 
sical composition  by  the  Pianola  cannot  be  dis- 
tinguished from  the  original  when  performed 
by  a  technically  expert  player,  excepting  per- 
haps by  connoisseurs  of  the  greatest  skill,  and 
therefore  the  use  of  copyright  music  is  an  in- 
fringement. It  is  different  with  the  talking  ma- 
chine records,  as  the  sounds  are  reproduced  in 
a  purely  mechanical  manner,  dependent  onno 
human  assistance  or  auxiliary  musical  knowledge 
as  in  the  piano  player,  no  matter  how  perfeat  the 
voice  of  the  singer  may  be  rendered  by  the  rec- 
crd.  Hence  the  talking  machine  is  exempt  from 
copyright  limitations. 


SARDOU _ANp  BONCI. 

The  Great  Dramatist  Hears  the  Great  Tenor 
and  Enthuses  Over  Some  of  His  Latest  Rec- 
ords—"Simply  Marvelous,"  He  Says. 


Victorien  Sardou,  the  famous  dramatist,  is  a 
great  admirer  of  the  talking  machine,  and  as  a 
result  of  a  recent  hearing  of  a  record  by  the  cele- 
brated tenor,  Allessandra  Bonci,  he  wrote  to  the 
Societa  da  Fonotipia,  whose  records,  by  the 
way,  are  handled  in  this  country  by  the  Colum- 
bia Phonograph  Co.,  as  follows: 

"I  have  just  heard  the  disc  sung  by  Bonci. 
It  is  simply  marvelous!  Theophilus  Gautier 
once  said,  jokingly:  'One  day  or  other  we  shall 
perhaps  be  able  to  pack  speech  in  a  bottle,  and 
in  order  to  hear  it  we  shall  only  need  to  draw 
the  cork.'    This  dream,  which  even  he  himself 


did  not  take  seriously,  behold  it  realized  by  your 
Fonotipia.  How  deeply  persons  of  my  age  regret 
that  this  fantastic  invention  is  of  such  recent 
date,  and  that  together  with  the  artists  of  our 
times,  I  cannot  evoke  those  who  were  the  delight 
of  my  youth!  What  joy  it  would  be  for  me  if 
I  could  once  again  listen  to  Rubini,  Lablache  and 
Mario  in  'Don  Giovanni,'  Stolz  in  the  'Favorita," 
Frezzolini  in  'II  Trovatore'  and  Mme.  Georges, 
Rachel,  Dowal,  Frederic  Lemaitre,  etc.,  and  the 
interpreters  of  my  works,  Dajazet  in  'M.  Gavol,' 
Dumoine  in  'Patria'  and  so  many  others  of  whom 
nothing  remains  for  me  but  the  remembrance. 
Our  great  grandchildren  one  day,  thanks  to  you, 
will  be  able  to  applaud  Bonci  as  I  do  now,  al- 
though long  absent,  and  in  this  manner  your 
records  will  suppress  both  time  and  distance." 
Very  cordially  yours,  Victorien  Sakdou." 


PATRICK  A.  POWERS  A  BENEDICT. 


Finally  the  redoubtable  Patrick  A.  Powers,  of 
Buffalo,  N.  Y.,  has  joined  the  rank  of  the  bene- 
dicts. He  was  recently  married  to  an  accom- 
plished and  estimable  lady  of  Dayton,  O.,  and 
this  last  week  was  in  New  York  City,  stopping 
at  the  New  Amsterdam  Hotel  with  his  bride. 
Pat  sailed  for  Europe  Thursday  on  his  honey- 
moon, and  will  be  gone  a  couple  of  months.  The 
Review  congratulates  Mr.  and  Mrs.  Powers  and 
extends  the  compliments  of  the  season,  bon  voy- 
age and  a  safe  return  home. 


The  talking  machine  trade  was  well  representor 
at  the  Leipzig  Fair  recently  closed,  over  seventy 
concerns  having  displays. 


THE  TATSCH  PERMANENT  NEEDLE  xal^Zg  machines 

  PATENT  APPLIED  EOR   TALKING  MACHINES 

Never  has  to  be  changed  nor  adjusted.   Does  not  wear  the  Record.   Retail  Price  $2.00.   Sent  to  Jobbers  and  Dealers  post  paid  for  $1.00.   For  further  particulars 
and  prices  address : 

TATSCH     CO  AlPAIN  V,     33  1    S.    spring    street,    L,OS    AINGeUES,  CAUIPfORINIA 


64 


THE  TALKING  MACHINE  WORLD. 


Side  Lines  for  the  Talking  iVlACHiNE  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


It  is  the  duty  as  well  as  the  privilege  of  talk- 
ing machine  jobbers  and  dealers  to  broaden  and 
extend  their  business  by  reaching  out  after  ne^s' 
customers  and  pushing  beyond  circumscribed 
limits.  One  cannot  sit  down  and  wait  for  trade 
to  come  to  him  nowadays.  He  must  seek  it  on 
every  side  and  by  every  reasonable  means.  In 
every  locality  there  are  certain  people  that  a  dealer 
can  rely  on  for  continued  patronage;  others  that 
Ly  special  inducements  such  as  musicales,  etc., 
can  be  drawn  to  the  store.  Then  again,  there 
are  many  who  would  never  enter  an  exclusive 
talking  machine  store,  as  they  do  not,  or  think 
they  do  not,  want  such  goods.  Now  comes  the 
question,  How  can  their  trade  be  secured?  The 
answer  is  plain — broaden  out;  sell  what 
they  do  want,  and  after  you  have  won 
their  confidence  or  friendship  try  to  con- 
vert them  to  your  way  of  thinking  on 
your  regular  line.  It  is  as  easy  to  manage  a 
125,000  as  a  $20,000  business,  and  others  in  pro- 
portion. The  25  per  cent,  increase  in  volume  of 
trade  does  not  add  to  the  expense  of  storekeeping 
iu  the  same  proportion.  As  a  rule,  reductions 
come  out  of  the  profits,  while  increases  augment 
them  to  a  relatively  large  degree.  Now,  while 
there  are  innumerable  lines  that  could  be  han- 
dled in  connection  with  the  "talker,"  there  are 
some  that  lend  themselves  more  easily  than 
othere — in  fact,  they  have  so  many  characteristics 
in  common  that  circumstances  all  combine  to 
help  the  dealer  both  ways.  A  good  way  of  sizing 
up  the  situation  is  to  look  over  your  territory 
and  find  out  what  classes  of  stores  handle  the 
"talker"  as  a  side  line.  It  might  be  more  to  the 
point  to  say  what  class  do  not,   for   so  ener- 


getic has  the  manufacturer  and  jobber  been  that 
few  trades  have  not  been  invaded.  Therefore,  in 
broadening  out,  the  talking  machine  man  is  not 
doing  anything  original  but  simply  reversing  the 
situation.  Of  course,  we  do  not  mean  to  convey 
the  impression  that  it  is  impossible  for  an  en- 
terprising firm  to  build  up  a  highly  profitable 
trade  on  talking  machines  exclusively,  but  it 
does  seem  to  us  that  by  branching  out  a  dealer 
can  not  only  increase  his  business  by  the  addi- 
tional profit  to  be  derived  from  the  sales  of  new 
lines,  but  by  drawing  new  customers  to  his  store 
he  is  enabled  to  increase  materially  his  regular 
business.  To  bring  this  truth  forcibly  before 
the  trade  was  our  main  object  in  opening  this 
department — together  with  such  suggestions  as 
might  prove  of  some  benefit  in  aiding  them  to  a 
choice.  But,  as  we  have  said  before,  we  must 
have  support  if  we  are  to  accomplish  the  most 
good,  and  earnestly  solicit  correspondence  on  the 
subject.  Articles  on  the  retailing  of  different 
lines  are  especially  acceptable,  while  a  brief 
paper  giving  the  reasons  that  led  to  the  policy  of 
"branching  out,"  from  members  of  this  trade, 
v.ould,  we  are  sure,  be  of  benefit  to  many  of  our 
subscribers. 

Sporting  Goods. 

Every  week  that  passes  brings  home  more  for- 
cibly to  the  jobber  or  dealer  of  sporting  goods  the 
prediction  made  by  manufacturers  and  the  press 
early  in  the  year,  that  this  business  would  be 
but  little  affected  by  the  lull  in  other  trades.  In 
fact,  instead  of  a  falling  off  there  is  evidenced  in 
many  parts  of  the  country  a  decided  improvement 
even  over  1907,  which  was  considered  by  many 
as  the  high  water  mark  reached  by  this  industry 


in  the  United  States.  This  increase  in  many  cases 
was  directly  due  to  the  depression  in  other  lines. 
For,  if  man  cannot  work,  he  will  play.  During 
the  big  coal  strike  in  Pennsylvania  more  fishing 
tackle  was  sold  there  than  ever  before  in  the 
same  length  of  time.  To  a  man  unemployed  the 
going  into  the  country  for  a  day's  outing  appeals 
strongly,  especially  if  there  be  a  chance  of  bring- 
ing to  his  family  something  for  the  table.  Nor 
is  this  only  true  in  the  case  of  the  laboring 
classes,  but  to  men  of  means  who  are  In  busi- 
ness and  who  are  taking  advantage  of  the  lull  to 
slip  off  on  Friday  nights  and  recuperate  their 
energies  and  prepare  for  the  coming  fall  when 
all  are  bound  to  work  overtime  to  catch  up. 

In  other  words,  this  business  depends  on  the 
spare  time  of  the  public  for  its  support,  whether 
this  be  voluntary  or  compulsory.  Unlike  almost 
any  other  trade,  that  of  sporting  and  athletic 
goods  is  not  restricted  to  any  particular  season 
comprised,  as  it  is,  of  numerous  lines  specially 
adapted  to  any  kind  of  weather.  Baseball,  ten- 
nis, cricket,  golf,  fishing,  etc.,  are  generally  in- 
dulged in  spring  and  summer;  football,  lacrosse, 
polo,  hunting,  etc.,  in  the  autumn,  while  skating, 
hockey,  coasting  and  indoor  sports  win  promi- 
nence after  winter  has  settled  in.  In- 
deed, the  man  handling  these  goods  should 
know  no  dull  times,  as  no  matter  what 
the  time  of  year,  he  always  has  something  sea- 
sonable to  push.  If  you  have  the  slightest  doubt 
as  to  whether  or  not  the  two  lines — sporting 
goods  and  talking  machines — go  well  together, 
look  around  your  town  or  glance  over  the  list 
of  prominent  talking  machine  jobbers  and  note 
such  names  as  W.  D.  Andrews,  Syracuse,  N.  Y. ; 


PROVIDED  YOU 


Enormous  Profits  in  Post  Cards 

DISPLAY  THEM  WELL 

The  amount  of  space  occupied  in  displaying  an  asjortment  of  Post  Cards  will  pay  more  profits  than  most  dealers  receive  from  a  space  twice 
as  large  with  other  lines  of  merchaiicyse. 

If  your  space  is  limited,  discontinue  a  less  profitable  line.    It  will  pay  you  to  give 
}-Dur  thought  and  space  to  Post  Cards.    Large  profits  are  assured. 
The  illustration  herewith  shows  our 

Ferris  Wheel  Post  Card  Stand 


It  is  the  latest  and  perhaps  the  most  effective  display  stand  on  the  market.  It  is  made  of 
Gun  Metal  Steel,  stands  18  inches  high,  and  is  12  inches  wide.  It  displays  44  cards  and 
hrlds  lOOi)  c.irds,  besides  that  it  has  shelves  inside  of  wheel  for  surplus  stock. 

To  introduce  our  High  Grade  Cards  to  all  dealers,  we  offer  the  stand  and  the  fol- 
owing  special  line  : 


Copies  of  Art  Series,  .A.ssorted. 
Embossed  Flower  Designs, 
Birthday, 

Embossed  Comic,  " 

Country  Life,  " 

Hammock  Series,  " 
Roller  Skating, 

Comic  Cats,  " 

Eniljossed  Lemon,  " 

New  Colored  Comics,  " 
Lover, 

Embossed  Flower,  Gold  Backg'd  " 


15 
■25 
50 
100 
45 
5 

25 
50 
.50 

Hi 

50 


Birthstone, 
Animals  at  Play, 
Famous  Art  Galleries, 
Views  N.  Y.  City,  Colored, 
Black  and  White  Views, 
State  Capitols, 
Presidents'  Faces, 
Initial,  on  Wliite  Cardboard. 
Roosevelt  Teddy  Bears, 
Slate,  24  Designs, 
Bathing.  Silver  Background, 
Views  Scotland, 


Assorted. 


1.000  Cards  and  FERRIS  WHEEL  only  $10.00 

•     We  are   the   LARGEST   IMPORTERS  of  MEW,  BIRTHDAY,  EASTER  and 
FANCY  POST  C.'VRDS,  and  confine  ourselves  to  the  HIGHEST  GR.\DE  only. 

As  a  special  inducement,  we  select  views  of  your  locality  as  near  as  possible  if  you 
1000  High  Grade  Post  Cards  and  Ferris  Wheel  so  request. 

Stand,  only  $10,  F.  O.  B.  New  York  We  shall  be  pleased  to  answer  your  inquiries  and  lo  fill  carefully  all  your  orders 

THE  AMERICAN  NEWS  COMPANY,  (Post  card  Department)  Ncw  York  City 


THE  TALKING  MACHINE  WORLD. 


65 


r 


DO  YOU  SELL  THE 


Gillette  Safety  Razor? 


No  doubt  you  have  been  asked  that  question  many  times  before,  for  there  are  thou- 
sands of  men  all  over  the  country  asking  for  and  buying  Gillette  Razors  almost  as  fast  as 
we  can  make  them. 

The  reason  for  this  demand  is  because  no  other  razor  affords  such  a  simple,  quick, 
convenient  and  comfortable  method  of  obtaining  a  satisfactory  shave. 

The  "  Gillette  "  saves  its  owner  time,  money,  labor  and  endless  inconvenience.  That's 
why  over  two  million  men  are  to-day  shaving  the  Gillette  way. 

No  other  razor  offers  you  greater  profit  possibilities. 

Gillette  Razors  not  only  mean  rapid  sales  and  large  profits 
but  every  razor  sold  opens  up  an  opportunity  for  further  income 
from  the  sale  of  blades. 

So  when  a  customer  comes  into  your  store  and  asks  the  question,  "  Do  you  sell  the 
Gillette  Razor?"  be  in  a  position  to  say,  "Sure" — and  materially  increase  your  profits  in- 
stead of  letting  him  go  to  some  other  dealer  with  his  ^5  bill. 

If  you  happen  to  be  one  of  the  few  who  do"not  carry  the  "Gillette"  write  to-day  for 
full  information  and  prices,  and  remember — when  we  come  into  your  store  with 

our  goods,  we  come  in  with  every  as- 
sistance possible  to  help  you  make 
sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 


Gillette  Sales  Company 

914  KIMBALL  BUILDING 

BOSTON 


914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 


The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edg-ed,  thin, 
flexible  wafer-like  blades  (24  keen  edges)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  styles  with  toilet 
accessories  retailing  from  $6.50  to. $50. 00  each. 


I 


I 


66 


THE  TALKING  MACHINE  WORLD. 


NOTICE 


The  business  of  the  National  Cameraphone 
Company,    furnishing    managers  with  the 

"SHOW  THAT  TALKS," 
is  now  conducted  by  the 

CAMERAPHONE  COMPANY 

(Capital  $10,000,000.) 
and  is  removed  to  the 

CAMERAPHONE  BUILDING 

!lth  Avenue  and   Forty.third   St.,  NEW  YORK  CITY 

Telephone  581  Bryant.   Cable  address.  "  Camaphone." 


Clarke,  Horrocks  Co.,  Utica,  N.  Y.;  S.  B.  Davega, 
New  York  City;  Schmelzer  Arms  Co.,  Kansas 
City,  Mo.;  Iver  Jotinson  Sporting  Goods  Co.,  Bos- 
ton, Mass.;  Elmira  Arms  Co.,  Blmira,  N.  Y.,  and 
an  army  of  others  who  have  won  for  themselves 
enviable  reputations  in  both  fields.  Write  and 
ask  their  advice.  The  reply  we  are  sure  will  be 
to  "get  in  now."  But  get  in  right.  By  that  we 
mean  that  the  more  complete  your  stock  is  the 
better  chance  you  have  of  rising  rapidly  in  the 
the  trade.  Investigation  shows  very  plainly  that 
the  sporting  public  look  to  the  dealers  for  about 
everything  in  the  way  of  equipment  for  the  vari- 
ous kinds  of  outdoor  and  indoor  games — field 
and  track  sports  and  the  like.  It  is  but  right 
that  they  should  do  so;  and  the  more  promptly, 
accurately  and  completely  the  widest  range  of 
these  wants  are  supplied,  the  better  and  more 
profitable  the  business.  Not  only  this,  but  one 
should  carefully  post  himself  on  all  matters  per- 
taining to  sports,  particularly  those  of  a  local 
nature,  as  it  is  the  surest  way  to  win  the  friend- 
ship of  customers  and  hold  their  patronage.  Keep 
your  name  constantly  before  your  townspeople  by 
a  judicious  amount  of  advertising  in  the  dailies. 
Get  up  athletic  competitions  and  offer  prizes, 
form  clubs,  raise  Cain,  but  make  your  place  of 
business  the  acknowledged  headquarters  for 
sport.  ' 

Illustrated  Post  Cards. 

When  the  post  card  first  appeared  in  the 
United  States  almost  anything  met  with  the  ap- 
proval of  the  trade.  Many  undesirable  individu- 
als drifted  into  the  line  and  grafted  upon  the 


dealers.  Now,  while  many  of  these  pirates  have 
been  stamped  out,  some  have  still  survived,  liv- 
ing on  the  money  of  credulous  new  dealers  who 
are  "worked"  for  all  they  are  worth.^  One  of  the 
recent  attempts  has  been  that  of  taking  old,  out- 
of-date  cards  and  putting  them  through  a  glazing 
process  and  selling  them  for  new  ones.  Another 
scheme  which  has  long  been  used  is  that  of  fea- 
turing one  line  away  below  value  and  then  work- 
ing off  on  the  inexperienced  others  which  are 
quoted  at  ridiculously  high  prices.  "The  leader" 
proposition  is  an  expensive  one  for  the  beginner 
to  take  on  unless  he  is  sure  of  the  reputation  of 
the  house  with  which  he  is  doing  business.  A 
manufacturer  or  jobber  cannot  afford  to  sell  at 
cost  any  more  than  can  a  dealer.  He  must  make 
a  profit  in  order  to  exist,  and  it  is  always  safer 
to  deal  with  reputable  firms  and  pay  a  fair  price 
for  goods.  A  cheap  article  is  seldom  if  ever  a 
bargain — especially  is  this  true  in  the  post  card 
business  of  to-day,  where  quality  is  the  keynote 
of  the  public  demand.  One  of  the  most  essential 
things  to  the  success  of  a  post  card  department 
is  that  of  properly  displaying  stock.  For  this 
purpose  many  ingenious  devices  in  the  way  of 
racks,  stands,  etc.,  are  to  be  had  at  a  reasonable 
figure  or  are  even  given  away  by  some  of  the 
large  firms,  they  realizing  their  stimulating  ef- 
fect and  counting  on  increased  orders  to  cover 
their  cost.  The  post  card  projecting  machine 
has,  more  than  anything  else,  aroused  enthusiasm 
among  collectors  to  a  white  heat,  and  no  dealer 
can  afford  to  overlook  it  as  a  valuable  addition 
to  his  stock.    Summer  cards  are  now  the  rage — 


such  as  local  views^  bathing  girls  and  various 
other  outdoor  subjects.  This  year's  supply  is 
especially  large  and  choice.  The  lithographed 
card  is  without  doubt  the  most  popular,  as  it 
most  closely  reproduces  scenes  in  their  natural 
coloring.  The  sale  of  patriotic  cards  around 
Decoration  Day  was  unexpectedly  large,  and 
there  is  every  indication  that  dealers  will  enjoy 
a  big  demand  for  Fourth  of  July  subjects. 
Nearly  every  dealer  sooner  or  later  finds  on  his 
hands  a  collection  of  post  cards  that,  as  they  now 
stand,  are  virtually  dead  stock.  These  can  in 
most  cases  be  disposed  of  if  a  little  ingenuity  is 
used.  Many  manufacturers  make  a  point  of  get- 
ting up  tinseling  outfits  at  a  small  cost  for  deal- 
ers to  use  for  just  such  purposes.  These  roughly 
consist  of  a  glass  instrument,  one  package  each 
of  silver,  red,  blue  and  green  tinsel,  jewels,  stars, 
etc.,  and  a  prepared  compound  to  make  them 
stick  to  the  card.  The  work  does  not  demand 
experience  of  any  kind,  and  a  little  trouble  will 
revive  and  make  salable  almost  any  old  stock  as 
long  as  it  has  not  become  soiled  or  dog-eared 
from  handling.  Dealers  will  find  also  that  by 
placing  a  placard  in  the  window  stating  that 
"Cards  will  be  tinseled  to  order"  they  can  not 
only  help  sales  materially,  but  can  get  higher 
prices  for  their  cards. 

Home  Moving  Picture  Machines. 

As  we  stated  in  last  month's  issue,  the  moving 
picture  machine  for  the  home  has  undergone 
radical  changes.  The  first  models  placed  on  the 
market,  while  really  marvelous  when  one  stops 
to  consider  the  youth  of  this  industry,  had  a 
number  of  grave  faults  that  could  not  be  fore- 
seen by  the  manufacturer  and  could  only  be 
found  through  actual  test,  namely,  by  having 
them  on  sale  in  all  parts  of  the  country  and 
under  all  sorts  of  conditions.  The  light  question 
was  the  hardest  to  solve — in  both  acetylene  and 
electric,  the  former  for  safety,  the  latter  for  suf- 
ficient power,  which  at  the  same  time  would  be 
practical  for  use  in  the  home.  These  difficulties 
have  gradually  been  overcome,  however,  so  that 
from  now  on  the  steady  growth  of  this  industry 
is  assured;  whether  or  not  it  will  rise  rapidly  de- 
pends on  the  push  and  ingenuity  displayed  by 
the  dealers.  The  failure  of  the  first  machines 
to  make  good  was,  of  course,  partially  due  to 
these  defects,  but  the  lack  of  enthusiasm  dis- 
played by  many  dealers  and  the  amateurish 
manner  in  which  they  were  handled  was  also 
accountable.  The  blame  for  the  latter,  we  be- 
lieve, can  justly  be  laid  to  the  manufacturer,  as 
in  many  cases  time  enough  to  break  these  firms 
into  line  was  not  given.  No  matter'how  common- 
place a  business  may  seem,  there  are  always  a  lot 
of  little  things  that  will  trip  up  the  unsophisti- 
cated. Then,  too,  there  are  always  certain  points 
to  be  brought  out  and  arguments  to  be  met  that 
require  a  knowledge  of  the  line.  But  now  that 
all  the  above  trouBle  has  been  done  away  with 
there  is  no  reason  why  the  future  should  not 
be  a  bright  one.  In  taking  on  the  line  a  dealer 
should,  first  of  all,  allot  a  prominent  location  in 
his  store  for  display  purposes,  and  then  either 
turn  one  of  his  soundproof  rooms  into  a  dark 


If  You  Are  Looking  for  Post  Cards  Ttiat  Sell 

THE    FOLLOWIMG    NEW    NUMBERS    WILL    INTEREST  YOU: 

Floral  and  JvUndscape,  '^6  subjects   $0.00  per  thousand 

Tlianksg'iving'  Series         (i-l'Z        "      5.00  "  " 

IU(8  Christmas     "  36        "      Solid  Gold   Background,    Heavily  Km- 

bossed,  Etc   fi.OO  " 

Floral  Cards  72        "      Suitable  for  Tinseling- and  Name  4.00  " 

"         "  32        "      Solid  Gold  Background,  with  or  without 

Te.\t  5.00  •' 

"         "  32        "      Green  and  Gold  Bronze  Background,  with 

or  without  Text  5.00  " 

16        "      Gold  and  Silver  Background,  with  Cats 

and  Landscape,  also  Blank  Oval  Space  5.00  " 

32        "      With  Gold   Outline   5.00  " 

Birds  and  Flowers  74        "      One  of  Our  Leaders   i.OO  " 

Kc-d  and  Purple  Air  Brush  Cards,  12  Subjects,  with  or  without  Text   5.00  " 

AS  A  SPECIAL  INDUCEMENT  TO  TALKING  MACHINE  DEALERS 
We  will  get  up  a  General  Assortment  of  1,000  of  the  above  Cards  for  $5.00 

THE  KEYSTONE  SPECIALTY  COMPANY  "^,1^0^".^"""": 


THE  TALKING  MACHINE  WORLD. 


67 


room  by  hanging  opaque  shades  on  the  windows, 
or  else  have  one  built  especially  for  the  purpose, 
which  can  be  done  at  a  moderate  expense.  Above 
all  things,  however,  the  show  windows  must  be 
attractively  arranged,  so  as  to  let  the  public 
know  what  you  have.  By  this  means,  and  that 
of  a  judicious  amount  of  advertising  space  used 
in  the  local  papers,  you  take  advantage  of  the 
immense  amount  of  publicity  given  motion  pic- 
tures by  the  Nickelodeon.  Everyone  has  been 
caught  in  the  wave  of  popularity  accorded  the 
professional  shows,  and  a  little  advertising  abil- 
ity showing  the  public  what  they  are  missing  by 
not  having  their  own  private  performances  in 
their  own  homes,  with  subjects  that  appeal  to 
them  most,  will  bring  the  curious  ones  by  the 
score.  It  is  then  only  a  matter  of  salesmanship  and 
a  knowledge  of  the  subject  to  start  the  ball  roll- 
ing and  establish  yourself  on  the  ground  floor  of 
what  is  bound  to  be  one  of  the  largest  and  most 
prosperous  entertainment  and  educational  indus- 
tries in  the  world. 


be  made  in  the  plant  itself,  bringing  it  thoroughly 
up  to  the  minute  in  point  of  equipment.  The 
plant  will  be  started  at  once  in  a  moderate  way 
and  gradually  worked  up  to  its  full  capacity,  the 
present  equipment  providing  employment  for  be- 
tween 500  and  600  hands.  Within  two  months 
the  full  complement  of  help  is  expected  to  be  at 
work,  and  sufficient  land  has  been  purchased  to 
provide  for  doubling  the  size  of  the  factory, 
which,  it  is  proposed,  shall  be  begun  within  the 
next  year.  This  new  enterprise,  it  is  stated,  will 
in  no  way  affect  the  present  Ingersoll  watch  busi- 
ness or  the  operations  at  the  Waterbury  plant. 


RULING  ON  FEATHERED  POST  CARDS. 


INGERSOLL  EXPANSION. 


The  Great  Watch  Manufacturers  Buy  the  Plant 
of  the  Trenton  Watch  Case  Co. — Will  Em- 
ploy 500  to  600  Hands. 


Another  example  of  the  enterprise  of  Robt.  H. 
Ingersoll  &  Bro.,  the  manufacturers  of  the  famous 
Ingersoll  watches,  whose  headquarters  are  at  51 
Maiden  Lane,  New  York,  is  the  purchase  of  the 
Trenton  Watch  Case  factory  at  Trenton,  N.  J. 
The  purchase  includes  the  site,  buildings  and 
plant,  complete  with  the  patent  and  trade-mark 
rights  of  the  Trenton  company.  The  new  owners 
will  begin  immediately  to  operate  the  factory, 
turning  out  the  same  general  class  of  move- 
ments as  have  formerly  been  manufactured,  but 
with  certain  improvements.  The  Trenton  Watch 
Co.  went  into  receivers'  hands  a  year  or  so  ago. 
The  Ingersolls  propose  to  reorganize  the  factory 
and  conduct  it  hereafter  on  business-like  lines, 
which  they  consider  necessary,  and  also  certain 
to  bring  success.    Extensive  improvements  will 


On  an  application  for  review  of  a  decision  by 
the  Board  of  the  United  States  General  Ap- 
praisers, the  United  States  Circuit  Court,  South- 
ern District  of  New  York,  on  May  22  handed 
down  the  following  interesting  decision  regard- 
ing feathered  post  cards  in  the  suit  of  Ringk  vs. 
the  United  States  as  follows:- 

"As  to  post  cards  printed  with  words  and  pic- 
torial representations  and  ornamented  with 
feathers,  Held  that  the  printing  is  not  insignifi- 
cant or  subordinate  in  character,  but  the  chief 
feature,  without  which  the  articles  would  be  of 
no  practical  value,  and  that  they  are  dutiable  as 
'printed  matter'  under  paragraph  403,  tariff  act 
of  1897,  rather  than  under  paragraph  425  as 
articles  composed  in  chief  value  of  feathers.  But 
this  decision  would  not  be  precedent  for  the  im- 
portation of  valuable  merchandise  under  the 
guise  of  'printed  matter.'  " 


PENNY-IN-THE-SLOT  SAVINGS  BANKS. 


Penny-in-the-slot  savings  banks  are  the  latest 
idea  to  promote  thrift  among  Berlin  school  chil- 
dren. A  manufacturer  of  candies  recently  ap- 
plied to  the  municipal  council  for  permission  to 
place  automatic  sweetmeat  machines  in  the  com- 
munal schools.  The  town  authorities  refused 
to  grant  it,  but  the  suggestion  gave  them  an 
idea,  whieli  has  been  so  successfully  carried  out 


WANTED-A  RIDER  AGENT 


INEACHTOWH 

and  district  to 

_  .   .   _  _  _  _   ride  and  exhibit  a 

sample  Latest  Model  "Ranfjer"  bicycle  furnished  by  us.  Our  agents  everywhere  are 
making  money  fast.    H  'rite  for  fitU  Particidars  a?ici  special  offer  at  ojice. 

NO  MONEY  REQUIKEL)  until  you  receive  and  approve  of  your  bicycle.  We  ship 
to  anyone,  anywhere  in  the  U.  S.  without  a  cent  deposit  in  advance, /r^^/zy  freight^  and 
allow  TEN  1>AYS'  FREE  TKIAL  during  which  time  you  may  ride  the  bicycle  and 
put  it  to  any  test  you  wish.  If  you  are  then  not  perfectly  satisfied  or  do  not  wish  to 
keep  the  bicycle  ship  it  back  to  us  at  our  expense  ^x\d.you  ivill  ?iot  be  mit  o?te  ceiit. 
rilATApy  PPIACC  We  furnish  the  highest  grade  bicycles  it  is  possible  to  make 
rHvlUm  miwkv  at  one  small  profit  above  actual  factory  cost.  You  save  Jio 
to  $25  middlemen's  profits  by  buying  direct  of  us  and  have  the  manufacturer's  guar- 
antee behind  your  bicycle.  I)0  NOT  BUY  a  bicycle  or  a  pairof  tires  from  a?iyofie 
at  a7iy  Price  until  you  receive  our  catalogues  and  learn  our  unheard  of  factory 
Prices  and  remarkable  special  offers  to  rider  ag'ents. 

VAII  llfll  I  DC  ACTAUICUCn  when  you  receive  our  beautiful  catalogue  and 
lUU  nILL  DC  HdlUnianCU  study  our  superb  models  at  the  wonderfully 
low  prices  we  can  make  you  this  year.  We  sell  the  highest  grade  bicycles  for  less  money 
than  any  other  factory.  We  are  satisfied  with  gi.oo  profit  above  factory  cost. 
BICYCLE  DEAL.EKS,  you  can  sell  our  bicycles  under  your  own  name  plate  at 
our  prices.  Orders  filled  the  day  received. 
SECOND  BANO  BICYCLES.^  We  do  not  regularly  handle  second  hand  bicycles,  but 
usually  have  a  number  on  hand  taken  in  trade  by  our  Chicago  retail  stores.  These  we  clear  out 
promptly  at  prices  ranging  from  S3  to  ii68  or  SIO,  Descriptive  bargain  lists  mailed  free. 
I^AACTCD  DDAIfrC  S'"Sl®  wlieels,  imported  roller  chains  and  pedals,  parts,  repairs  and 
vUHd  I  Cn-DnfllVCdf  equipment  of  all  kinds  at  half  the  visual  retail  prices. 


8 


50  HEDGETHORN  PUNCTURE-PROOF  £1 
SELF-HEALING  TIRES" 


Notice  the  thick  rubber  tread 
"A"  and  puncture  strips  "B" 
and  "D,"  also  rim  strip  "H" 
to  prevent  rim  cutting.  This 
tire  will  outlast  any  other 
malce-SOFT,  ELASTIC  and 
EASY  RIDING. 


The  regular  retail  price  of  these  Ures  is 
$8.50  per  pair ^  but  to  introduce  we  will 
sellyouasamplepairior$4.&0(.cashwilhorder$4.5S). 

NO  MORE  TROUBLE  FROM  PUNCTURES 

NAILS,  Tacks  or  Glass  wUl  not  let  the 
air  out.  Sixty  thousand  pairs  sold  last  year. 
Over  two  hundred  thousand  pairs  now  in  use. 

DESCRIPTIOHt  Made  in  all  sizes.  It  is  lively 
and  easy  riding,  very  durable  and  linedinside  with 
a  special  quality  of  rubber,  which  never  becomes 
porous  and  which  closes  up  small  punctures  without  allow- 
ing the  air  to  escape.  We  have  hundreds  of  letters  from  satis- 
fiedcustomersstating  that  their  tireshaveonly  been  pumped 
up  once  or  twice  in  a  whole  season.  They  weigh  no  more  than 
an  ordinary  tire,  the  puncture  resistingqualities  being  given 
by  several  layers  of  thin,  specially  prepared  fabric  on  the 
tread.  The  regular  price  of  these  tires  is  ^.50  per  pair,  but  for 
advertisingpurposeswearemakinga  special  factory  price  to 
the  rider  of  only  $4.80  per  pair.  All  orders  shipped  same  day  letter  is  received.  We  ship  C.  O.  D.  on 
approval.  You  do  not  pay  a  cent  until  you  have  examined  and  found  them  strictly  as  represented. 

We  will  allow  a  cash  discount  of  5  per  cent  (thereby  making  the  price  S4.55  per  pair)  if  you 
send  FULL  CASH  WITH  OKDEK  and  enclose  this  advertisement.  We  will  also  send  one 
nickel  plated  brass  hand  pump.  Tires  to  be  returned  at  OUK  expense  if  for  any  reason  they  are 
not  satisfactory  on  examination.  We  are  perfectly  reliable  and  money  sent  to  us  is  as  safe  as  in  a 
bank.  If  you  order  a  pair  of  these  tires,  you  will  find  that  they  will  ride  easier,  run  faster, 
wear  better,  last  longer  and  lx)ok  finer  than  any  tire  you  have  ever  used  or  seen  at  any  price.  We 
know  that  you  will  be  so  well  pleased  that  when  you  want  a  bicycle  you  will  give  us  your  order. 
We  want  you  to  send  us  a  trial  order  at  once,  hence  this  remarkable  tire  offer. 

ram  ^^g%gg  Jiff  if       T^DfO  <^on't  buy  any  kind  at  any  price  until  you  send  for  a  pair  of 
Ir    WW  immLtU  i  Int^  Hedgethorn  Puncture-Proof  tires  on  approval  and  trial  at 
the  special  introductory  price  quoted  above;  or  write  for  our  big  Tire  and  Sundry  Catalogue  which 
describes  and  quotes  all  makes  and  kinds  of  tires  at  about  half  the  usual  prices. 
nn  U/A  it*         write  us  a  postal  today.  DO  NOT  THINK  OF  BUYING  a  bicycle 

U%M  n%M  m  WW  sill  or  a  pair  of  tires  from  anyone  until  you  know  the  new  and  wonderful 
offers  we  are  making.    It  only  costs  a  postal  to  learn  everything.   Write  it  NOW. 

J.  L.  MEAD  CYCLE  COMPANY,    CHICAGO,  ILL. 


that  it  is  to  be  adopted  in  all  Berlin  schools. 

Automatic  savings  banks  were  placed  in  a 
school  house.  The  child  who  dropped  in  a  coin 
received  in  return  a  numbered  counter.  When 
the  child  has  collected  ten  of  these  cardboard 
counters  they  are  taken  to  the  schoolmaster,  who 
presents  him  with  a  savings  bank  book  in  which 
the  deposit  is  entered. 

The  machines  have  been  in  operation  for  two 
months  at  the  Schoenberg  schools.  During  the 
first  month  over  $250  was  found  in  the  form  of 
ten  pfennig  pieces.  The  month  just  expired 
brought  only  half  a  dollar  less. 


TALKERS  HAVE  HELPED  ALL  LINES. 


A  prominent  dealer  speaking  of  the  effect  the 
talking  machine  and  other  automatic  instru- 
ments have  had  upon  the  musical  merchandise 
interests  of  the  country  says,  according  to  the 
Canadian.  Music  Trades  Journal:  "I  contend  that 
the  talking  machine  has  helped  the  small  goods 
business  and  has  also  helped  singing.  The  nat- 
ural conceit  of  young  people  has  saved  the  day. 
They  are  conceited  in  this  respect,  that  if  there 
is  any  playing  to  be  done  they  want  to  do  it 
themselves.  Talking  machines  have  no  doubt  in 
a  few  cases  taken  the  place  of  an  orchestra,  but 
these  cases  are  so  small  in  number,  as  compared 
with  the  effect  these  same  machines  have  had 
upon  the  ambitions  of  young  people  who  are  mu- 
sically inclined  that  the  balance  is  strongly  in 
favor  of  the  talking  machine  as  an  educator."  . 


WOULDN'T  IT  MAKE  YOU  MAD  ? 


A  small  space  is  a  whisper.  Does  it  not  make 
you  mad  when  you  go  to  a  public  meeting,  ban- 
quet, or  some  other  affair  where  there  are  speak- 
ers, to  have  a  fellow  get  up  and  make  his  mouth 
go  without  emitting  enough  sound  to  make  him- 
self audible  to  any  except  those  immediately  in 
front  of  him? 

That's  the  "one  inch"  man,  says  the  Novelty 
News,  who  is  on  the  subscription  list  of  the 
paper  in  which  he  advertises  and  gets  up  in  his 
feeble  way  and  whispers  his  shrinking  little 
message,  winning  the  pity  of  those  who  cannot 
hear  and  the  disgust  of  those  who  can. 

What  a  relief  it  is  after  passing  through  such 
a  painful  experience  to  have  some  big-chested, 
clear-eyed,  level-headed  speaker  get  up  and  fill 
the  hall  with  the  resonance  of  his  voice.  That 
is  the  full  page  man  with  good  copy  and  good 
cuts  in  his  ad. 

Nothing  is  more  exasperating  to  a  publisher  of 
a  paper  than  to  see  a  fellow  who  can  well  af- 
ford to  use  adequate  space,  whose  proposition  is 
good  and  will  win  if  properly  presented,  so  blind- 
ed by  the  10-cent  piece  which  he  holds  against 
his  eyeballs  against  his  own  interests  that  he 
uses  one,  two  or  three  inches  of  space  and  tries 
to  crowd  a  column's  worth  into  that. 


Ambitious  managers  of  "moving  picture"  the- 
atres will  be  interested  in  a  suit  for  damages  re- 
cently brought  hy  the  heirs  of  Gounod,  Barbier 
and  Carre  against  the  Kinema  Theatre  in  Paris 
for  giving  "Faust"  with  portions  of  Gounod's 
music.  The  plaintiffs  allege  that  this  amounted 
to  a  real  "representation." 


Your  show  window  is  your  best  salesman  or 
your  worst  foe,  as  you  make  it.  It  is  the  only 
means  passers-by  have  of  judging  your  store. 


Music  Dealers,  Attention! 

Pay  all  your  expenses  and  have  a  good  margin 
left  over  by  carrying  SIMPLICITY  POST  CABDS— 

the  kind  that  sell. 

$1.00  per  1000  and  up 

We  are  originators.  We  have  published 
more  "Hits"  than  any  house  in  the  business. 
Our  motto  is  :  "Cards  that  attract  the  public 
fancy."  If  you  want  a  money-making  sideline, 
write  for  our  special  proposition.  We  start 
you  in  the  business. 

THE  SIMPLICITY  CO.,  CHICAGO 


68 


THE  TALKING  MACHINE  WORLD. 


Arc  Yoti  Wise 

TO   THE   FACT  THAT  OUR 

MYSTIC  REFIECTORS 


will  increase  your  sale  of  Talking 
Machines  ?  A  FACT — with  it 
you  can  ILLUSTRATE  THE 
SONGS  AND  BALLADS 
PLAYED  ON  YOUR 
MACHINES,    You  wish  to 

INCREASE  YOUR  BUSINISS 

tjen  use  the  latest  methods.  Don't 
wait  for  some  one  else  to  get  all 
the  pie. 

THE  MYSTIC  REFLECTOR 

is  the  only  perfect  machine  of  its 
kind  in  the  world. 

Yon  need  no  Glass  SUdes  as 
with  the  old  Magic  Lantern. 

YOU  DO  NOT  VIOLATE  ANY  CITY  ORDINANCE  by  using  dangerous  films  as  with  Moving  Picture 
Machines.  With  our  machine  you  may  reproduce  any  object  or  picture  in  all  its  natural  colors,  giving  you  a 
picture  magnificently  enlarged.    Superb  in  detail,  marvelous  in  effect. 

The  machine  is  liuilt  entirely  of  steel,  neatly  finished.  Fitted  with  either  electric  light  or  our  latest  improved 
calcium  carbide  generator.    Shipped  to  you  complete  securely  packed. 

Sells  at  retail  for  $5.00.    To  dealers  only  we  allow  a  discount  of  40T.    Order  to-day. 


CHURCH    SUF»F»LV  C01VIF»ANY 


116 


Nassau 

Suite  301 


Street 


(A.  M.  SHIEBLER,  Pres.  and  Mgr.) 


NEW  YORK  CITY 


"ALAS,  POOR  YORICK!" 

Talking  Machine  May  Supplant  You  as  Matinee 
Idol. 


And  now  the  actor  passes.  It  was  long  ago 
that  he  began  to  fall  under  suspicion  as  a  need- 
less excrescence  upon  the  true  and  the  beautiful. 
Severe  analysis  of  the  dramatic  art  had  its  re- 
sults. A  process  of  elimination  ruled  out  most 
of  the  factors  that  seemed  essential  to  Aristotle 
and  our  grandparents.  There  was  a  period  of 
rapid  and  violent  theorizing  in  which  philoso- 
phers said  that  nothing  ought  to  remain  except 
the  scenery  or  the  ballet  or  the  ticket  specu- 
lators. Charges  were  hurled  against  the  actor. 
He  was  accused  of  being  an  unintelligent  im- 
postor, a  phrase  parrot  and  an  emotional  tank. 
He  was  called  a  machine  that  ground  out  words 
and  gestures.  Yet  nobody  could  prove  it.  How 
could  a  machine  draw  a  salary  and  get  its  face 
on  the  billboards?  Many  a  scientific  prevision 
h;s  been  set  up  against  such  a  difficulty. 

At  last  it  is  proved  that  the  actor  is  a  ma- 
chine by  the  simple  method  of  creating  a  ma- 
chine that  is  an  actor.  Alas,  poor  Yorick!  For 
thee  no  more  the  ghost  may  walk.  Thy  eyes  in 
a  fine  frenzy  rolling  will  not  attract  the  matinee 
girl.  The  bloodless  machine  gets  thy  curtain 
calls  and  "mash"  notes.  Thou  art  most  bitterly 
undone  by  an  inanimate  rival,  and  nothing  re- 
mains except  to  try  to  get  elected  to  Congress. 
Perhaps  thou  wilt  find  that  machines  are  already 
installed  there,  too. 

What  is  the  trend  of  this  twentieth  century 
dramatic  art  that  has  no  use  for  Salvini  and 
Bernhardt?  Who  gets  the  $1,000  a  week  that 
formerly  went  to  great  players?  Will  the  ma- 
chine travel  on  a  special  train  and  lose  its  dia- 
monds? How  will  the  machine  behave  when  the 
woman  writer  approaches  it  for  a  newspaper 
interview?    Can  the  public  live  without  know- 


ing the  fads  and  divorces  of  its  histrions?  Will 
the  Society  for  the  Prevention  of  Cruelty  to 
Animals  grant  licenses  for  baby  machines  to 
perform  on  the  stage  after  midnight?  Will  not 
dramatic  criticism  become  a  branch  of  me- 
chanical engineering  and  comment  be  confined 
to  statements  that  the  wheels  were  well  greased 
last  night,  but  the  cylinder  showed  signs  of 
wear? 

We  should  not  be  too  impatient  or  apprehen- 
sive in  our  questions.  The  machine  is  here.  It 
will  take  a  little  time  to  get  used  to  it.  The 
reasonable  curiosity  of  the  great  American  pub- 
lic to  go  behind  the  scenes  and  see  the  wheels 
go  round,  as  the  said  public  formerly  did  with 
the  living  machines,  will  i:ot  be  denied  by  the 
humane  press  agents  of  the  new-fangled  ap- 
paratus. Incidentally,  these  press  agents  are 
still  sentient  beings  who  draw  salaries.  Science 
hopes  to  box  them  up,  too,  in  the  next  decade. 
The  ticket  seller  has  been  already  transformed 
into  a  slot  machine.  The  mechanical  usher  is  on 
the  way,  and  the  brass-lunged  ticket  speculator, 
looking  like  a  cross  between  the  chess  automa- 
ton and  a  racetrack  Senator  at  Albany,  may  he 
dimly  descried  in  the  distance. 

The  combination  of  moving  picture  and  talk- 
ing machine  includes  in  its  repertoire  already 
three  Shakespearean  plays,  three  grand  operas 
and  our  childhood's  favorite,  "Dr.  Jekyll  and  Mr. 
Hyde."  Imagination  thrills  and  leaps  at  the 
possibilities.    Hamlet  says  in  his  sonorous  voice: 

"Speak  the  speech,  I  pray  you,  trippingly  on 
the  tongue,"  and  the  machine  replies:  "I  can't. 
I  have  an  abrasion  in  my  rubber  diaphragm." 

Or,  after  the  conclusion  of  the  third  act.  there 
are  loud  calls  for  speech  and  the  gramophone 
unsteadily  advances  to  the  footlights  and  says: 

"Ladies  and  gentlemen,  I  thank  you  from  the 
bottom  of  my  cogs  for  this  whole-souled  appre- 
ciation of  a  freble  endeavor.  I  know  you  love 
ait  or  you  wouldn't  stand  for  this.    The  Bard 


Watch  for  the 


:SF»ECIAL= 


Moving  Picture  Machine 

Comint;  Out  Soon 

VIASCOPE   MFG.  CO. 

112  East  Randolph  St..  Chicago 


SHEET  MUSIC 

^  This  should  interest  all  Talking 
Machine  Dealers  as  a  side  line. 
Write  us,  w^e  have  one  of  the  best 
propositions  to  offer  as  a  money- 
maker and  free  advertiser. 

H.  A.  WEYMANN    &  SON 

Publishers  and  Jobbers 
lOlO  Chestnut  Street.  Philadelphia.  Pa. 


of  Avon  would  be  delighted  if  he  saw  us  at  this 
job.  My  maker  wishes  me  to  say  that  dupli- 
cates of  myself  may  be  purchased  at  any  depart- 
ment store  for  $68.79.  Souvenirs  to  all  ladies 
at  the  matinee  to-morrow.  Now  let  us  attune 
ourselves  to  continue  with  Hamlet's  grievous 
troubles." 

It  really  seems  imprudent  for  the  machine 
actors  and  actresses  to  give  themselves  away  at 
first  and  leave  nothing  for  the  future.  Their 
private  lives,  unlike  those  of  their  living  prede- 
cessors, are  bound  to  be  rather  tame  and  mo- 
notonous. However,  it  is  their  risk  and  not 
ours  in  exposing  their  insides.  In  the  first  place, 
the  talking  machine  and  the  cinematograph  of 
the  "theatorium"  are  of  the  best  quality  and  so 
hitched  together  that  they  work  in  perfect  uni- 
son. It  would  never  do  to  have  Dr.  Jekj'll  emit 
a  blood-curdling  yell  at  the  wrong  moment  or 
the  dragon  snort  in  the  midst  of  a  lyric  passage 
in  "Siegfried."  A  serious  climax  might  be 
wrecked  if  the  hero  burst  into  words  of  love  to 
the  Chinese  cook,  anticipating  the  arrival  of 
the  heroine.  Such  mishaps,  barring  accident, 
will  not  occur. 

A  multitude  of  devices  account  for  the  fan- 
tastic moving  pictures  shown  in  the  actorless 
theater,  says  the  New  York  Tribune.  The  law 
of  gravity  is  seemingly  defied  and  heavy  objects 
are  made  to  rise  in  the  air  and  enter  windows. 
This  is  done  by  reversing  the  series  of  pictures 
showing  the  same  objects  normally  falling  to 
earth.  The  man  who  ascends  a  falling  chimney 
on  skees  and  travels  through  the  clouds  has  no 
special  difficulty.  A  series  of  pictures  of  a  real 
falling  chimney  has  been  combined  with  a  series 
exhibiting  the  skee  operator  on  a  level  against  a 
neutral  or  cloudy  background.  Substitution  is  a 
simple  trick;  a  witch  instantly  changes  into  a 
lovely  maiden  by  substituting  the  maiden  series 
for  the  other  at  any  point.  Closing  or  opening 
the  diaphragm  of  the  moving  film  camera  gives 
backgrounds  for  double  exposures  and  graduates 
scenes  towards  clearness  or  obscurity. 

The  mermaid  swimming  in  the  depths  of  the 
ocean  looks  prosaic  when  you  see  her  in  the 
flesh  wriggling  horizontally  on  a  painted  can- 
vas with  the  camera  straight  above  and  iwint- 
ing  downward.  All  she  has  to  do  is  to  wriggle; 
the  moving  slip  of  sensitized  gelatine  has  been 
previously  exposed  to  the  corals,  medusae  and 
fishes  of  an  aquarium,  and  with  the  addition  of 
the  recumbent  wriggling  figure  the  effect  is  of 
a  mermaid  sporting  through  changeful  ocean 
scenes. 

It  is  the  opinion  of  some  theatergoers  that 
the  new  art  may  be  good  enough  for  Shake- 
speare and  Ibsen  but  they  still  want  to  see  Sam 
Bernard  and  the  Rogers  brothers  in  the  flesh. 
No  machine  can  talk  back  to  the  audience  like 
these  artists,  drink  beer  with  its  friends  and  go 
to  baseball  games. 


CHICAGO  COPS  CENSOR  "MACBETH." 

Moving  Picture  Film  Loses  Macduff  and  Dagger 
Scenes  Before  Presentation. 


(Special  to  The  Talking  Machine  World.) 

Chicago.  June  3.  1908. 
Lieut.  Joel  A.  Smith,  head  of  the  police  squad 
recently    detailed    to    censor    moving  picture 


BURNT  CORK  POST  CARPS 

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Paper  Cards.  All  the  latest  designs  in 
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on  our  cards.  We  are  agents  for  the  New  Per- 
fection Post  Card  Displayer. 

Leather  Cards,  post  card  pillows,  pillow 
tt)ps.  banncr.'i,  etc.  As  we  are  acknowledged 
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to  write  for  further  information. 

CLOVER  SOUVENIR  MFG.  CO. 

186    WILUAM    STREET,    NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


69 


FOR 


Talking  Machine  Dealers 


POPULAR  SIDE  LINE 

OUR  BIG  3  NOVELTY  OFFER 

Consisting  of  three  absolutely  new  novelties  that  have  never  been  shown  before. 
"IS   JUST   THE    THING    FOR  YOU." 
OINE     HUINDRED     F»ER     CEr\X.  PROFIT 

Send  for  particulars.   Costs  you  $3.00  and  Sells  for  $6.00. 
We  Iiave  in  preparation  the  greatest  campaign  novelty  ever  offered.    Ask  about  it. 

DOOLITTLE    &    HULLING,    IIVC,    1002   ARCH    STREET,    PHILADELPHIA,  PA. 


shows,  to-day  expurgated  a  film  depicting  scenes 
from  Shakespeare's  "Macbeth." 

Lieutenant  Smith  declined  to  approve  the 
scene  depicting  the  duel  between  Macbeth  and 
Macduff.  Another  feature  cut  out  showed  the 
stabbing  of  King  Duncan.  The  police  also  or- 
dered out  a  scene  showing  Macbeth  wiping  blood 
from  a  dagger. 

The  condemned  scenes  were  -clipped  out  and 
then  the  film  got  the  approval  of  the  police  de- 
partment. 


POPULARITY  OF  THE  MOTOR  CYCLE. 

Makes  That  Line  a  Profitable  Side  Line — Ideal 
for  Pleasure  and  Business — Practical  Service 
to  Which  Motor  Cycles  Have  Been  Put. 


A  hint  worthy  of  consideration  by  talking  ma- 
chine men  who  are  looking  for  something  good 
is  the  following  which  is  clipped  from  an  ex- 
change: "When  a  road  vehicle  weighing,  ap- 
proximately, 100  pounds,  which  requires  only 
about  two  inches  of  road  surface  for  its  passage, 
which  is  controlled  by  a  twist  of  the  wrist,  which 
is  capable  of  almost  unlimited  speed,  which  can 
carry  at  great  speed  many  times  its  own  weight, 
which  is  marvelously  economical,  which  levels 
hills  as  it  climbs  them — when  a  vehicle  such  as 
this  becomes  available  its  utilitarian  side  quickly 
must  become  apparent  to  the  thoughtful  man. 
This  has  proven  the  case  with  the  motor  bicycle. 
The  forerunners  of  the  machines  of  to-day  were, 
of  course,  designed  purely  as  pleasure  vehicles, 
but  so  quickly  was  it  apparent  that  the  motor 
bicycle  could  be  made  to  serve  more  useful  pur- 
poses than  the  mere  pursuit  of  pleasure  that  its 
quick  adaptation  to  many  lines  of  business  fol- 
lowed as  a  matter  of  course. 

"Probably  the  earliest  persons  to  realize  the 
utilitarian  value  of  the  motor  bicycle  were 
physicians — those  of  the  outlying  and  country 
districts.  The  old-fashioned  horse  with  Its  at- 
tendant expense  of  upkeep,  care  and  worry  con- 
nected with  it,  to  say  nothing  of  sometimes  fatal 
loss  of  time,  all  influenced  a  decision  in  favor 
of  the  two-wheeled  mechanically  driven  machine. 
Telephone  linemen,  whose  work  requires  cover- 
ing a  great  amount  of  territory,  also  quickly 
realized  that  the  motor  bicycle  reduced  the  saving 
in  time  and  expense  to  the  tenth  part  of  its 
former  proportion,  and  from  practically  the  same 
reasons  has  its  use  been  embraced  by  hundreds 
of  rural  free  delivery  carriers. 

"And  the  great  possibilities  of  the  motor  bi- 
cycle are  but  beginning  to  be  realized,  but  the 
time  is  surely  coming  when  the  fire,  police  and 
other  departments  of  the  country's  municipali- 
ties, to  say  nothing  of  the  soldiery,  must  find  it 
a  great  aid  in  their  respective  fields  of  operation. 
Policemen,  telephone  linemen,  mail  carriers,  phy- 
sicians, collectors,  mounted  on  motor  bicycles 
have  ceased  to  excite  comment,  and  on©  manu- 
facturer, realizing  that  fire  departments  must 
soon  include  motor  bicycles  as  a  part  of  their 
equipment  is  carrying  on  experiments  along  this 
line.  To  have  a  fireman  at  a  conflagration  long 
before  the  arrival  of  the  engines,  hose  wagons 
and  ladders,  must  many  times  obviate  a  confla- 
gration that  eventually  might  baffle  an  entire  de- 
partment. Already  a  complete  motor  bicycle 
signal  corps  is  a  part  of  the  German  army,  and 
exhaustive  experiments  are  being  conducted  in 
other  countries. 

"The  future  of  the  motor  bicycle  is  being  de- 
termined conclusively.  As  a  vehicle  to  further 
the  world's  work,  its  utilitarian  progress,  to  be- 
come a  potent  factor  in  economic  conditions  of 
to-day  and  of  to-morrow,  its  wide  range  of  ulti- 


mate possibilities  cannot  be  measured.  By  its 
u;e  is  found  the  answer  to  many  troublesome 
problems  in  the  world  of  commerce,  the  motor- 
cycle van  for  light,  quick  delivery,  supplementing 
the  motor  bicycle  itself,  in  a  manner  that  must 
appeal  to  tens  of  thousands  of  merchants,  both 
great  and  small." 


Far  better  is  it  to  dare  mighty  things  to  win 
glorious  triumphs,  even  though  checkered  by  fail- 
ure, than  to  take  rank  among  those  poor  spirits 
who  neither  enjoy  much  nor  suffer  much. 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  Information  in  regard  to  paying  side  lines 
wliich  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

Niagara  Palls  is  so  well  known  and  has  been 
visited  by  so  many  people  from  all  over  the 
world,  that  views  on  post  cards  are  sold  in  everj 
city  on  this  continent.  To  supply  this  demand 
a  well-known  manufacturer  has  issued  a  special 
set  of  20  colored  views,  among  which  are: 
"Horseshoe  Palls  from  Below,"  "Whirlpool 
Rapids,"  "The  Great  Whirlpool,"  "View  of  the 
Falls  from  the  American  Side,"  "Ice  Mountain 
at  Falls,"  etc.,  100  assorted  to  dealers  at  fl. 
*    *    *  * 

A  set  of  hand-colored  panel  post  cards  has 
just  been  placed  on  the  market.  The  subjects  in 
this  new  line  are  extremely  high  grade  and  have 
been  selected  carefully  by  expert  artists;  the 


GabeFs  Automatic  Entertainer 


"THIS  instrument  is  equipped 
with  twenty-four  10-inch 
flat  records,  from  which  a  se- 
lection can  be  made,  and  both 
needle  and  record  are  changed 
automatically  with  one  turn 
of  the  handle. 

"T^HE  coin  detector  is  con- 
structed so  that  it  does 
away  with  all  iron  slugs  and 
washers.  It  also  shows  the 
last  two  coins  played,  thus 
preventing  the  use  of '  'bogus" 
money. 

■"THERE  is  a  great  demand 
^  for  the  "Entertainer ' ' 

because  of  its  many  advan- 
tages over  other  instruments 
having  a  coin  slot  attachment. 

IT  is  entirely  automatic,  and 
the  movements  of  the  mech- 
anism are  in  full  view,  which 
is  a  great  attraction. 

nPHE    records    are  easily 
changed,  and  as  there  is 
a  variety,  it  will  furnish  any 
kind  of  music  desired. 

T-HE  sound  box  is  con- 
trolled and  led  horizontally 
over  the  record  by  a  screw- 
feed  attachment.  Therefore, 
the  record  is  reproduced  more 
clearly  than  by  any  other 
talking  machine  on  the 
market. 

HTHIS  automatic  screw-feed 
machine  entirely  avoids 
the  record-fed  sound  box 
patent  and  all  other  patents 
controlled  by  talking  machine 
manufacturers. 

IT  is  simple  in  construction, 
mechanically  perfect  in 
operation,  interesting,  instruc- 
tive, entertaining,  and  profit- 
able.'' 


WRITE  FOR  PARTICULARS  TO 


TKe  Automatic  Machine  and  Tool  Company 

46-48-50  NORTH  ANN  STREET,  CHICAGO 


70 


THE  TALKING  MACfflNE  WORLD. 


whole  make-up  of  the  cards  is  up-to-date  and 
unique,  and  many  will  be  sold  as  art  pictures  and 

purchased  for  framing. 

*  *    *  * 

"Enormous  profits  in  post  cards  provided  you 
display  them  well,"  the  headline  of  the  Ameri- 
can News  Co.'s  advertisement  which  appears  in 
this  issue,  tells  the  main  secret  of  success  in  this 
field.  Realizing  this,  the  company  are  making  a 
special  offer  to  dealers  or  jobbers  in  this  trade 
who  desire  to  add  post 
cards  as  a  side  line. 
With  the  first  order  for 
500  — 1,000  cards,  as- 
sorted, they  will  give  a 
choice  of  a  standing 
counter  rack,  a  wall 
display  hanger,  or  their 
new  Ferris  wheel  stand, 
a  cut  of  which  they 
show  in  this  issue. 
In  order  to  get  a  com- 
prehensive idea  of  what 
they  have  to  offer,  how- 
ever, dealers  should  send 
for  their  complete  catalog  No.  4,  which,  besides 
giving  many  helpful  hints  to  beginners,  shows 
their  line  of  summer  sellers.  "Summer  Girls"  is 
the  name  of  one  of  their  best  series.  These  rep- 
resent our  American  beauties  in  fancy  bathing 
costumes.  The  designs  are  catchy  and  full  of 
life,  and  the  cards  are  executed  in  rich  colors. 
A  series  of  yachting  cards  in  colors,  all  repre- 
senting boats  in  action,  are  also  in  demand, 
while  rural  views  are  always  one  of  the  main- 
stays of  a  dealer's  stock  at  this  time  of  year. 

*  *    *  * 

"Genuine  Irish  Wit  and  Humor."  This  line  of 
twenty  subjects,  illustrating  Irish  wit,  are  now 
offered  to  the  trade  for  the  first  time.  Ea«h  card 
has  a  different  picture,  with  a  few  words  as 
spoken  by  the  Irishman,  appropriate  to  the  pic- 
ture.   The  combination  is  unique  and  will  sell 


everywhere.  One  picture  represents  an  Irish- 
man with  his  head  all  bandaged  up,  standing  in 
a  court  room  before  the  judge,  accompanied  by 
the  following  text:  "Murphy  bate  me,  yer  honor, 
and  when  I  asked  him  for  compensation  he  told 
me  to  go  to  the  divil,  so  I  come  to  yer  honor's 
worship."  Another  represents  a  doctor  talking 
to  a  patient,  the  text  being:  "Did  you  take  the 
box  of  pills  I  sent  you?"  "Och!  doctor,  dear,  I 
did,  but  I  misdoubt  the  lid  hasn't  come  off  yet." 
Still  another  shows  an  Irishman  standing  be- 
tween an  English  tourist  and  another  "some- 
body," the  text  reading:  "English  Tourist — 
Now,  Paddy,  can  you  tell  us  whether  you  are 
more  knave  or  fool?"  "  'Deed,  yer  'onners,  I'm 
just  between  the  two." 

*  *    *  * 

A  series  of  thirty-two  subjects,  reproductions 
of  the  famous  McCutcheon  cartoons,  are  now 
meeting  with  a  large  demand  wherever  shown. 
They  represent  eight  different  subjects,  under 
eac'n  of  the  following  titles:  "A  Boy  in  Summer 
Time,"  "A  Boy  in  Winter  Time,"  "A  Boy  in 
Fall  Time,"  and  "A  Boy  in  Spring  Time."  The 
cards  are  printed  in  colors  on  high-grade  card- 
board. The  expressions  on  the  boys'  faces  will 
sell  the  cards  without  considering  the  rare  skill 
displayed  in  the  dress  and  general  make-up  of 
the  different  subjects. 

*  *    *  * 

There  is  a  man  in  New  York  City  to-day  who 
needs  watching.  While  this  fact  may  seem 
startling  at  first  glance,  it  is  nevertheless  the 
belief  of  everyone  who  has  come  in  touch  with 
Arthur  M.  Shiebler,  the  newly-made  president 
of  the  Church  Supply  Co.,  that  he  will  give  his 
company  the  greatest  boom  in  the  history  of  side- 
line novelties.  At  the  first  of  the  year,  after  care- 
fully studying  the  field,  Mr.  Shiebler  took  over  the 
business  of  the  Church  Supply  Co.  for  his  own. 
The  old  company  has  always  stood  high  in  the 
field  for  its  honest  methods  and  high  quality 
goods.    Mr.  Shiebler  has,  combined  with  these 


GET  EXCLUSIVE  SUBJECTS 

VIEW  CARDS  FROM  YOUR  OWN  PHOTOS 

For  Retailing,  Wholesaling  and  Advertising  Onr  Specialty 

BEST    QUALITY    AND  PRICES 

K.  GUT,  605-613  West  129tli  Street,  NEW  YORK  OTY 


TYPE 


THE  MUTOSCOPE 


For  Summer  Parks,  Penny  Arcades,  etc.,  has  proved  itself  to  be  the 
greatest  money  earner  of  all  coin-operated  machines.  In  fact  it  has 
made  the  "Penny  Vaudeville"  what  it  is  to-day.  The  privilege  of 
free  exchange  of  pictures  keeping  them  fresh  and  up-to-date,  make  it 
always  attractive.  Our  New  Type  E  Mutoscope,  besides  being  hand- 
somer in  design,  possesses  many  improvements  in  mechanism  over 
former  models. 


Write  for  Particulars 


AMERICAN  MUTOSCOPE  &  BIOGRAPH  CO.. 


East  14th  Street 
NEW  YORK  CITY 


PA.CIRIC  COAST  BRANCH,    116  North  Broadway.  US  ANGELES.  CAL. 


THE    F»IAI\IOVA  C01VIF»AIVY, 


Manufacturers  of 


44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenne, 


New  York. 


qualities,  tlie  grit  and  foresight  to  push  his  busi- 
ness in  the  face  of  all  hazards.  For  the  past  few 
months  he  has  been  working  over  his  real  novel- 
ties, and  has  at  last  perfected  his  talking  ma- 
chine and  findoscope,  together  with  his  mystic 
reflector,  the  greatest  machine  of  its  kind  in  the 
world.  He  has  so  perfected  his  reflector  as  to 
make  it  of  untold  value  as  a  side  line  for  in- 
creasing sales  to  the  talking  machine  trade. 
With  this  machine  the  trade  is  able  to  offer  to 
its  customers  the  opportunity  to  have  illustrated 
songs.  An  advertisement  appearing  on  another 
page  of  this  publication  will  give  details.  In 
short,  the  reflector  as  a  trade  side  line  has  thus 
far  met  with  the  greatest  success.  If  this  is  new 
to  you,  write  to  Mr.  Shiebler.  He  cordially  in- 
vites an  interview  from  all.  He  may  be  found 
in  the  new  quarters  of  his  company  at  116  Nassau 
street.  New  York. 


POST  CARD  INSTRUCTION. 

Used  to  Good   Effect  in  Schools — Museum  at 
Breslau  Forming  a  Collection  of  Cards. 


Consul  Frank  S.  Hannah,  in  the  following  re- 
port from  Magdeburg,  tells  of  the  new  educa- 
tional use  of  pictorial  post  cards  in  Germany: 

At  the  recent  meeting  of  the  German  Geograph- 
ical Society  the  idea  was  advanced  for  the  first 
time  to  employ  picture  postal  cards  as  a  means 
of  instruction  in  the  schools.  The  post  card  in- 
dustry has  made  enormous  progress  in  the  last 
few  years,  and  in  the  last  few  months  cards  have 
been  brought  into  the  market  illustrative  of  nat- 
ural history,  political  history,  and  for  use  in  in- 
struction in  the  German  language,  which  have 
met  with  the  hearty  approval  of  professors  and 
teachers  of  reputation. 

The  school  museum  at  Breslau  has  undertaken 
to  form  a  collection  of  these  cards,  and  for  this 
purpose  has  requested  the  various  publishers  to 
forward  them  samples  of  their  output,  that  it 
may  be  determined  to  what  extent  they  may  be 
used  for  purposes  of  instruction.  Further,  two 
teachers  in  Leipzig  have  established  a  central 
bureau  for  meritorious  post  cards  of  all  sorts 
intended  for  purposes  of  instruction,  collection 
and  travel.  They  have  also  developed  and  offer 
for  sale  two  practical  systems  for  the  display 
and  filing  of  the  cards 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY  -  These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slomberland  Bnt  Yon  and  Me " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS.  MO. 


Everything  in  NEW  and  S.H. 

Motion  Picture 
Machines 


Films,  Stert-oplicons,  Song 
Slides  antl  Supplies.  Same 
Vauted.    Catalogrues  free. 

Harbach  &  Co.,  809  Filbert  St.,  Phila.,  Pa. 


60  YEARS' 
EXPERIENCE 


^     I  RADt  IVIAnna 

Designs 
Copyrights  Ac. 

Anvone  sendlntj  a  skelrh  and  description  msy 
quickly  nscenaln  onr  (>i>iiiton  free  wlietlier  an 
Invention  ts  probnblv  patentable.  Coninninloa- 
tlonsstrlctlyooiitldentliil.  HANDBOOK  on  Patents 
eont  free.  OMoat  apenov  for  eecurlnp:  patents. 

Patents  taken  throush  Munn  Jt  Co.  receive 
tpeciat  notice,  without  charge,  lu  the 

Scietitific  jftnericatt. 


Tifireest  ctr- 
Terni8.  $3  a 


A  hftndsonioly  lUnstrnted  weekly. 
culatli>n  of  liny  ecloiitlflo  journal, 
year:  four  months,  fl.  Sold  by  all  newedealere. 

MUNN  &Co.3«'«—^  New  York 

Brancb  Office,  626  F  Bt..  WasblDgton,  D,  C. 


THE  TALKING  MACfflNE  WORLD. 


71 


Were^d  a  pot  ofmoneif 

with  everif 

VimL55  COIN-OPERATED  PIANO 

Adaptabi/itji  unlimited— 

The  dtandord  automatic  piano  of  the  world. 

PEERLE^J  PIANO  PLAYER  CO- 

F'  Engelhardt  @  5ond, 
proprietors. 

Windsor  Arcade  -  Fifth  Aveme  -  /fetv  YorK 
factories  ^~    ^t-  {/ohnsvii/e    N-  Y 


72 


THi:  TALKING  MACHINE  WOULD. 


Needless  Worry 


is  averted  by  the  dealer  in  Zon-o-phone  goods 
through  his  knowledge  that  each  month's 
issue  of  new  records  will  consist  of  only  twenty- 
five  ten-inch  selections.  He  has  no  uneasi- 
ness concerning  either  the  funds  necessary  for 
the  purchase  nor  the  space  required  for  their  ciisplay,  as  in  both  cases,  there 
is  nothing  left  for  conjecture. 

This  is  Lil(ewise  True  of 
Zon-o-plione  Macliines 

When  a  demonstration  is  being  made  to  some  especiallv  exacting  pros- 
pect, the  dealer's  heart  does  not  momentarily  suspend  operations  for  fear  that 
something  will  go  wrong  with  the  Motor,  for  Zon-o-phones  are  designed  right 
and  built  right,  hence,  they  work  right.  Maybe  these  are  just  the  kind  for 
which  you  have  been  looking  ? 


Universal  Talking  Machine  Mfg.  Co. 


CAMP  AND  MULBERRY  STREETS 


NEWARK,  N.  J. 


Factory  Distributors  cf  Zon-o-phone  Goods: 


ALABAMA 

'  Mobil*  W.  H.  Rf,vn:ilt! 

ARIZONA 

Tuuon  George  T.  I'ishcr,  7-9  E.  Congress  St. 

CALIFORNIA 

S»n  Frknciico.  Peter  Bacigatupi  &  Sons,  1021  Golden 
Gate  Ave. 

San  IrancUco    Byron  Mauzy,  1165-75  O'FarrclI  St. 
Lot  Andeles  .  .So.  California  Mus.  Co.,  SS2  S.  B'way. 

ILLINOIS 

Chicago   Bcnj.  Allen  &  Co.,  131-141  Wabash  Ave. 

Chicago  Ja:iies  I.  Lyons,  192  Van  Buren  St. 

MARYLAND 

Annapoli*    . . .  Globe  House  Furn.  Co. 

Baliimorc          C.  S.  Smith  &  Co.,  •<«  W.  Baltimore  St 

Ballimorc  Louis  Mazor,  14S3  E.  Pratt  St 

MASSACHUSCTIS 

Boalon  i'ike's  Talking  Machine  Qo.,  11  Wash- 
ington St 

MINNESOTA 

Si.  Paul  W.  J.  Dy^r  &  Dro.,  81-88  W.  8th  St 

MICHIGAN 

Detroit   J.  E.  ScL-niidt,  Sit  Gratiot  Ave. 

■■■■■■■■■MHnRIHHMBBBMBHHI 


MISSOURI  OHIO 

Kansas  City  ..  Mrs.  J.  Dixon,  804  Grand  Ave.  Cleveland  The  Bailey  Company,  Ontario  St  and 

Kansas  City  ..-.Webb-Freyschlag   Merc.    Co.,   7th   and  Proipect  Ave. 

Delaware  Sts.  Columbus  The  Columbus  Piano  Co.,  North  High 

Springfield  Morton  Lines,  325  Boonville  St.  ,  St. 

St.  Louis  . .   Knight  Mercantile  Co.,  211  N.  12th  St  OREGON 

St.  Louis  D.  K.  Myers,  8889  Finney  Ave.  '  Portland  Graves  &  Co..  Inc. 


NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St. 

Patcrson  J.  K.  O'Dea.  115  Ellison  St 

NEW  YORK 

Astoria  I  L.I,)..  John  Rose,  89  Flushing  Ave. 

Buffalo  Neal,  Clark  k  Neal  Co.,  «48  Maio  9t 

Brooklyn  F.  W.  Rous  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  388  Livingston  St 

NewYork  City. .  Zed  Company,  7"  Chambers  St. 

NORTH  DAKOTA 

Fargo  Stone's  Music  House,  614  First  Ave.,  N. 

OHIO 

Akron....  Geo.  S.  Dales  Co..  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

A  read*. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  6th  St. 

Cincinnati  Kudolph  Wurlitzer  Co.,  181  E.  4th  St 


PENNSYLVANIA 

Allegheny  H.  A.  Becker,  801  Ohio  St,  E. 

Philadelphia.... Disk  Talking  Machine  Co..  11  N.  9th  St. 
Pittsburgh  C.  C.  Mellor  Co..  Ltd.,  819  Fifth  Are. 

SOUTH  DAKOTA 

Aberdeen  McArthur  Piano  Co. 

TEXAS 

Austin  Tetmecky  Company. 

Beaumonl  K.  B.  Pierce,  223  Regan  St 

Dallas  Dallas  Talking  Machine  Co.,  118  Com- 
mercial St. 

Houston  Southwestern  Talking  Machine  Co. 

VIRGINIA 

Richmond.  ...The  Hopkins  Furniture  Co.,  7-9  West 
Broad  St 

CANADA 

Toronlo  Whaley,  Royce  &  Co..  Ltd.,  168  Yonge 

St. 

Winnipeg,  MaB.,Whaley,  Royce  &  Co..  Ltd. 


SPECIAL-THE  TALKING  MACHINE  JOBBERS'  CONVENTION 


VOL.  IV.   No.  7. 


SEVENTY-TWO  PAGES 


SINGUC  COPHQS.  M  CBffTS 
PER  YEAR.   ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  July  15,  1908 


r  *  1 


V 

The  STAR  Talking  Machine 

is  the  one  machine  that  has  any  real  claim  on  the  attention  of  the 
prospective  purchaser — the  only  one  that  has  an  individuality — 
the  only  one  which  embodies  really  fresh  conceptions. 

SOMETHING  JUST  AS  GOOD 

The  retailer  who  persuades  a  customer  who  wants  a  STAR 
to  take  something  ''equally  as  good"  does  a  wrong  both  to  the 
customer  and.  to  the  manufacturer. 

It  is,  of  course,  very  weak  in  a  purchaser  to  allow  himself  to  be 
over-persuaded,  but  many  men  and  more  women  are  so  constituted 
as  to  be  easily  influenced,  and  unscrupulous  retailers  are  keen  to 
take  advantage  of  this  fact. 

The  wrong  done  to  the  manufacturer  is  obvious.  He  spends 
time  and  money  in  developing  his  product  by  costly  experiments 
and  by  almost  endless  money  spent  in  patents,  besides  creating  a  de- 
mand for  his  wares.     Substitution  deprives  him  of  his  just  reward. 

The  customer  is  also  defrauded.  An  imitation  lacks  the 
essential  points  of  merit  which  are  protected  by  patents  granted  by 
this  and  foreign  governments,  which  can  be  used  only  on  a 
machine  made  by  the  owner  of  these  patents.  Besides,  if 
another  similar  device  is  better  or  just  as  good,  it  should  not  have 
to  obtain  recognition  by  using  another's  success  by  which  to  climb 
to  its  own.     "Just  as  good  "  is  never  true  and  is  always  costly. 


Hawthorne  &  Sheble  Manufacturing  Co., 


PHILADELPHIA,  PA„  U.  S.  A, 


Entered  as  second-class  matter  May  2,  1905,  at  the  post  niWco  at  Now  York,  X.  Y.,  under  the  act  of  Congress  of  March  3,  187D. 


THE  TALKING  MACHINE  WORLD. 


The  Sound  is  On  to  Stay 


The 
Public 
Wants 
Them 

35c  Each 


We 
Guarantee 
No 
Breakage 

35c  Each 


Convenient  to  Handle 


1.  The  Tone  is  Better  — because  ) 

2.  The  Volume  is  Greater      — because  1 


3. 
4. 


The  Reproduction  is  Truer  —  because 


1 


Our  New  Reproducer  in- 
creases the  Musical  Value 
of  our  Records 


because 


b}'  our  exclusive  process  our  records  are 
a  j)erfect  reproduction  of  tlie  wax  masters. 

the  perfect  firmness  of  our  material  throws 
all  the  vibration  into  the  reproducer. 

there  is  no  breaking  down  in  the  walls  and 
ridges  of  the  vibrations,  which  always 
happens  with  wax  records. 

the  spring  tension  causes  the  wedge-shaped 
sapphire  point  to  cling  and  follow  perfectly 
the  sound  waves  on  the  record,  imparting  to 
the  wooden  diaphragm  all  the  qualities  of 
tone  as  well  as  the  increased  volume  of  sound. 


ESTABLISHED  LIST  OF  JOBBERS : 


.^BERDEE^•,  S.  D., 

McArthur  Piano  Company. 
ALBANY,  N.  Y., 

Finch  &  Hahn,  92  State  Street. 

r.IRMI><l.;HAM,  ALA.. 

Talking  Machine  Company,  2007  Second  Avenue. 

liOSTON,  .\L\SS., 

Mass.  Indestructible  Record  Co.,  72  Bedford  Street. 

BROOKLYN,  N.  Y., 

American  Talking  Machine  Co.,  586  Fulton  Street. 

BUFFALO.  N.  v.. 

W.  D.  .Andrews,  Seneca  Street,  cor.  Wells. 
BURLINCTON.  VT., 

R.  C.  Smith  &  Co..  68  Church  Street. 
I    lATVANCOGA,  TENN., 

Standard  Music  Co.,  9-11  East  Eighth  Street. 
MllCAGO,  ILL.. 

James  1.  Lyons,  265  Fifth  .Vveiiue. 
CINCLNNATI.  OHIO, 

Hall  Fiiitze  Co.,  108  East  Third  Street. 
I.  I.h\  KI.AND,  OHIO, 

Eclip.-.c  Musical  Co.,  1870  East  Ninth  Street. 

>  uLUMBUS.  OHIO, 

Perry  B.  Whitsit,  209  South  High  Streif. 

D1.S  MOINES,  IOWA. 

Hopkins  Bros.,  618-620  Locust  Street. 
UETKOIT.  MICH., 

.\rocrican  Photo.  Co.,  1^6  Woodward  Avenue 
iMjliUQUE,  IOWA. 

Harger  i  Blish,  dlO  Main  Street 
l-URT  VODCK,  IOWA, 

Earlv  Music  Houm. 


FORT  SMITH,  ARK.. 

R.  C.  Bollinger,  704  .Garrison  Avenue. 
HELENA,  MONT., 

Curlin's  Music  House,  I'l  West  Sixth  .Avenue. 
LINCOLN,  NEB., 

H.  E.  Sidles  Phono.  Co. 

LOUISVILLE,  KY., 

Montenegro  Riehm  Musif  Co.,  528  Third  Avenue 

MEMPHIS,  TENN.. 

F.  M.  Atwood.  123  Monrne  .Avenue. 

MINNEAPOLIS,  MINN 

Thos.  C.  Hough,  714  lUiincpiii  .A.  i.in 

.MOBILE,  ALA., 

W.  II.  Reynalds,  167  Dauphin  Street. 
NASHVILLE,  TENN., 

-Magruder  &  Co..  27  The  Arcade. 

NEW  ARK,  N.  J., 

Edisonia  Co..  57  Halsey  Street. 

NEWARK.  OHIO, 

Ball  Fintzc  Co.,  12  Canal  Street. 

NEW  HAVEN,  CONN., 

A.  B.  Clinton  Co.,  33  Church  Street. 

NEW  ORLEANS,  LA., 

Nat'l  .\utomatic  Fire   \1nrm  Cn  .  fiU-BlR  Gravier  St. 

NEW  YORK,  CITY, 

F.  BuUenkamp,  »32  t.nmjbus  -\vt:uic. 

Beijj.  Switky,  87  East  Fourteenth  Street. 
OMAH.A,  NEUR.. 

Piano  Player  Co.,  Sixteenth  and  Douglas  Stren 
I'AI.ATKA,  FLA., 

t'ochrane's  Book  St'>i>' 


PHILADELPHIA,  PENNA., 

-Musical  Echo  Co.,  1217  Chestnut  Street. 

PITTSBURG,  PENNA., 

Powers  &  Henry  Co..  339  Second  .Avenue. 

SACRAMENTO.  CALIF.. 

A.  J.  Pommer  Co.,  829  J  Street. 

.-AVANN.AH,  GA., 

Knight  Drug  Co.,  103  Broughton  Street. 

.<CHENECTADV,  N.  Y., 

Finch  &  Hahn,  504  State  Street. 
ST.  LOUIS,  MO.. 

Conroy  Piano  Co.,  llOti  Olive  Street. 

J.  K.  Savage  Supply  Co.,  921  Franklin  Avenue. 
.SIUUX  CITY,  IOWA, 

Early  Music  House. 

SIOUX  FALLS,  S.  D., 

O.  C.  Cadwell  &  Co.,  127  Phillips  Avenue. 
SYRACUSE,  N.  Y., 

W.  D.  Andrews,  218  East  Railroad  Street 
TERRE  HAUTE,  IND., 

Wabash  Music  Co.,  828  Wabash  Avenue. 
TOLEDO,  OHIO, 

Whitney  &  Ciirrii    C  - 

TROY,  N.  Y  . 

Finch  Si  1 1  -i.  d. 

CANADA 

M.II-AX,  N.  S., 

.1.  A.  McDonald  Piano  &  Music  Co.,  41  Harrington  St 
.MEDICINE  HAT,  ALBERTA, 
.\s*iiniboa  Music  Hotise. 


Send  to  your  Jobber  for  our  Reproducer  Booklet  and  ask  for  Terms  to  Dealers 


The    Indestructible    Phonographic    Record  Co. 

ALBANY,  NEW  YORK 


The  Talking  Machine  World 


Vol.  4.   No.  7. 


PHOTOGRAPHY  WITHOUT  CAMERA. 


Prof.  Lippmann  Discovers  Method  of  Direct 
Picture-Taking  on  the  Film — Studied  Eye  of 
a  Fly — Gets  Perspective  and  Relief  Without 
Stereoscopic  Process — Film  Contains  Multi- 
tude of  Facets. 


Professor  Lippmann,  of  the  Sorbonne,  according 
to  dispatches  from  Paris,  has  just  made  a  discov- 
ery which  will  revolutionize  the  art  of  pho- 
tography. When  his  discovery  has  been  perfect- 
ed in  a  few  of  its  details,  cameras  may  be  done 
away  with,  and  the  photograph  will  give  the 
same  effect  of  relief  and  perspective  which  can 
be  secured  now  only  by  use  of  the  stereoscope. 
For  the  sake  of  the  uninitiated  it  may  be  men- 
tioned that  it  was  Professor  Lippmann  who  iirst 
discoverd  color  photography.  His  latest  discov- 
ery is  no  less  extraordinary. 

"The  constitution  of  a  photographic  apparatus," 
said  the  professor,  discussing  his  discovery,  "is 
analogous  in  many  respects  to  that  of  the  human 
eye.  As  a  result,  if  we  wish  to  obtain  perspec- 
tive and  relief  we  are  forced  to  use  the  stereo- 
scope. I  was  long  convinced,  however,  that  if  I 
could  produce  the  image  as  it  appears  on  the  eye 
of  a  fly  I  should  have  my  stereoscopic  effect 
direct.  The  eye  of  this  class  of  insect,  as  you 
know,  is  composed  of  a  large  number  of  minute 
facets.  Each  of  these  facets  reproduces  a  corner 
of  the  object  or  landscape  presented  to  it.  The 
ensemble  of  the  facets  gives  the  complete  pic- 
ture. I  therefore  set  to  work  to  find  some  prep- 
aration which  would  give  a  similar  result. 

"After  a  good  deal  of  research,  I  evolved  a 
collodion  film,  upon  which  I  placed  a  thin  layer 
of  sensitive  gelatine  finely  honeycombed.  This 
honeycombing  process  created  a  multitude  of 
globules — to  be  exact,  twenty-five  to  each  square 
millimeter.  In  the  layer  of  collodion  each  of 
these  globules  forms  two  hemispheres.  That 
which  is  in  front,  toward  the  exterior,  is  of  much 
smaller  radius  than  that  which  is  behind,  and 
which  offers  a  larger  curve.  The  first  hemis- 
phere plays  the  role  of  the  objective;  the  second 
retains  the  image.  Each  globule  reproduces  the 
totality  of  the  picture,  but  permits  the  eye  to 
distinguish  only  that  point  coming  within  the 
radius  of  vision.  In  virtue  of  its  power  of  ac- 
commodating itself  to  circumstances,  the  eye 
groups  all  the  visible  points  together,  and  the 
sum  total  makes  the  complete  picture.  Thus, 
the  eye,  while  seeing  a  single  image,  sees  it  under 
all  its  aspects.  Move  the  photograph  to  left  or 
to  right,  and  the  relief  and  perspective  change, 
because  the  eye  encounters  a  different  set  of 
points." 

"And  what  kind  of  a  camera  is  necessary?" 
was  asked. 

"I  was  expecting  that  question,"  said  the  pro- 
fessor with  a  smile.  "No  camera  is  needed.  "We 
put  the  film,  or  sensitive  plate,  in  an  ordinary 
plate  holder,  and  place  it  in  front  of  the  object 
or  landscape  which  we  wish  to  photograph.  The 
slide  is  opened  and  shut  and  the  operation  is 
finished.  My  greatest  regret  is  that  we  are  un- 
able to  reproduce  this  new  photography  in  print- 
ing. It  is  no  good  for  photogravure.  For  pic- 
tures reproduced  in  the  newspapers  we  shall  still 
have  to  use  the  stereoscope." 


ROOSEVELT  HEARD  CHEERING 


Over   Combination   of  Telephone   and  Phono- 
graph in  Convention  Hall. 


It  is  said  that  President  Roosevelt  himself  was 
an  actual  listener  to  the  demonstrations  of  en 
thusiasm  which  greeted  his  name  in  the  con- 
vention of  the  Republican  party  held  recently  in 
Chicago  and  which  selected  Mr.  Taft  as  its  can- 
didate for  President. 

Hanging  ten  feet  above  the  heads  of  the  dele- 


New  York,  July  15,  1908. 


gates  and  immediately  in  front  of  the  platform 
were  four  black  discs,  looped  by  wires  and 
joined  by  a  small  central  cable  leading  from  the 
hall.  Many  wondered  at  these  discs,  believing 
them  to  be  a  part  of  the  system  for  electrical 
display. 

They  were  a  combination  of  telephone  and 
phonograph,  taking  up  the  proceedings  as  they 
occurred  and  transmitting  each  speech  and  each 
burst  of  applause.  According  to  the  reports  one 
of  the  wires  was  cut  into  the-  White  House  and 
the  President  in  person,  with  the  receiver  to  his 
ear,  caught  the  words  of  Lodge  as  he  electrified 
the  vast  assemblage  and  the  echoing  shouts 
which  followed. 


THEY'D  USE  A  TALKING  MACHINE. 

How  the  Kansas  City  School  Board  Would  Save 
Money  for  Drills. 


(Special  to  The  Talking  Machine  World.) 

Kansas  City,  Mo.,  June  30,  1908. 

Pianist  or  graphophone?  That's  one  of  the 
questions  the  school  board  debated  at  its  last 
meeting,  and  it  couldn't  come  to  a  decision. 

The  question  was  whether  Miss  Grace  Slocomb, 
who  plays  the  piano  for  the  calisthenic  drills  at 
the  Manual  Training  High  School,  should  be 
continued  oh  the  payroll  at  a  salary  of  $300  a 
year. 

"Why  should  we  continue  to  pay  a  salary  like 
this,  when  we  can  get  a  fine,  large  talking  ma- 
chine to  do  the  work  for  $75  down?"  suggested 
Hale  H.  Cook,  a  member  of  the  board.  "It's  ex- 
travagance, wasteful  extravagance." 

"I  agree  with  Mr.  Cook "  said  E.  D.  Phillips, 
principal  of  the  Manual  Training  High  School. 
"A  graphophone  would  do  just  as  well." 

The  board  discussed  the  relative  merits  of 
pianist  and  graphophone  and  agreed  to  leave  the 
final  settlement  of  the  troublesome  question  until 
the  next  meeting.  Meanwhile,  a  motion  was 
adopted  to  reconsider  the  appointment  of  Miss 
Slocomb,  which  was  confirmed  by  the  board  a 
week  ago. 

A  VISITOR  FROM  BRAZIL. 

A  Chat  With  Gustavo  Figner,  the  Enterprising 
Talking  Machine  Man  of  Sao  Paulo,  Brazil — 
Business  Active  in  That  Country. 

Coming  into  New  York  from  Rio  de  Janeiro, 
Brazil,  S.  A.,  on  the  "Deutschland,"  June  18, 
Gustavo  Figner,  of  Figner  Irmaus,  Sao  Paulo, 
Brazil,  sailed  away  again  on  the  25th  following, 
making  a  very  brief  stay  in  this  country.  The 
real  reason  of  Sefior  Figner's  short  call  was  that 
he  had  been  recently  married,  was  practically  on 
a  wedding  trip  and  was  anxious  to  rejoin  his 
wife  in  Paris,  France,  who  declined  to  come  to 
the  United  States  with  her  husband. 

Sefior  Figner,  when  seen  by  The  World,  said 
he  was  delighted  to  get  away  from  Brazil  for  a 
while,  not  that  he  disliked  the  country.  On  the 
contrary,  it  was  a  beautiful  place  to  live  in  and  one 
of  the  finest  spots  on  the  globe  to  make  money. 
Among  other  things,  he  said:  "I  am  the  agent 
in  Brazil  for  the  Columbia  Phonograph  Co.,  gen- 
eral; also  for  the  Fonotipia  Co.,  of  Italy,  and  the 
Gramophone  Co.,  of  London,  England.  Also  sell 
the  full  lines  of  the  Victor  Talking  Machine  Co., 
of  Camden,  N.  J.,  though  not  their  agents.  Be- 
sides I  do  what  you  here  would  call  a  general 
mail  order  business.  I  also  publish  a  couple  of 
newspapers.  You  see  the  cost  of  advertising  in 
Brazil  is  so  great  one  is  almost  compelled  to  go 
into  the  publishing  business  yourself,  in  order  to 
get  your  goods  properly  before  the  public.  The 
Brazilian  newspapers  have  very  small  circula- 
tions, therefore  no  particular  benefit  is  derived 
when  they  are  used.  I  expend  at  least  $30,000 
yearly  in  advertising. 

"One  great  trouble  in  Brazil  is  the  scarcity  of 


Price  Ten  Cents 


competent  assistance.  Help  is  plentiful  enough, 
but  not  the  right  kind.  This  results  in  the  pro- 
prietors of  any  business  being  forced  to  look 
after  most  of  the  details,  and  this  is  wearing. 
I  have  been  in  business  now  nine  years,  and  am 
completely  tired  out,  and  therefore  I  am  glad  to 
get  away  for  a  while.  This  drawback  no  one 
can  get  away  from.  When  I  rejoin  my  wife  in 
Europe  we  shall  stay  there  for  some  time.  I  am 
from  Bohemia,  and  this  will  be  the  first  time  1 
have  been  back  in  15  years. 

"The  talking  machine  business  in  Brazil  is 
growing  rapidly.  Records  sell  differently  in  dif- 
ferent places.  In  Sao  Paulo  nine-tenths  of  the 
population  are  Italians,  and  therefore  operatic 
selections  are  in  demand.  In  Rio  the  Portu- 
guese are  the  predominating  people  and  their 
sales  are  for  other  records,  generally  instru- 
mental and  native  and  popular  airs.  The  Co- 
lumbia Co.  are  making  a  special  line  of  records 
that  will  he  shipped  at  once.  Before  I  went  into 
business  for  myself  I  bought  goods  outright  and 
sold  them  throughout  Brazil,  then  handling  a 
great  many  Edison  machines  and  records." 

Sefior  Figner  uses  excellent  English,  speaking 
briskly  and  employing  terse,  expressive  terms. 
He  has  all  the  appearance  of  an  aggressive,  suc- 
cessful man  who  still  retains  an  interest  in 
human  nature  and  the  enjoyments  of  life. 

TIME  TO  ACT  IS  NOW. 

Don't  Postpone  'Till  To-morrow  What  You  Can 
do  To-day  Pays  in  Business. 


The  man  on  the  fence  is  always  unhappy.  Get 
off  quickly  and  form  the  habit  of  facing  situa- 
tions with  prompt  decisions.  That's  the  only  way 
to  achieve  things  for  life,  and  activity  is  given 
to  us  for  a  brief  period  in  which  much  must  be 
crowded  and  every  minute  counts. 

If  you  vacillate,  somebody  else  will  make  up 
your  mind  for  you,  and  not  always  to  your  ad- 
vantage. Neither  will  you  invariably  decide  cor- 
rectly, but  with  increasing  experience  you'll  be 
right  much  oftener  than  wrong  and  the  habit  of 
leadership  and  command  will  stamp  you  an  able 
man. 

The  importance  of  deciding  promptly  was 
taught  in  a  small  way  to  a  young  man  selling 
goods  to  a  dealer  who  hesitated  between  the  best 
and  next  grade  of  a  line  submitted.  Said  the 
undecided  dealer,  "Which  do  you  advise?"  To 
which  the  conscientious  young  salesman  respond- 
ed, "You  must  know  best;  they  are  both  good 
value  and  either  will  serve  your  requirement." 
"Well,"  said  the  dealer,  "I'll  wait  and  think  it 
over  a  few  days.  Come  in  again  next  week." 
And  when  the  salesman  came  next  week,  as  ap- 
pointed, behold  a  competitor's  line  was  promi- 
nently displayed  and  his  line  shut  out.  The  next 
time  he  was  asked  for  an  opinion  on  his  line  he 
had  it  ready,  and  never  again  lost  an  order  for 
lack  of  a  decision. 

VENEZUELA'S  TAX  ON  TALKING  MACHINE. 

The  new  Venezuelan  tariff,  which  is  based  on 
the  metrical  system,  provides  that  talking  ma- 
chines be  assessed  .241c.  per  kilogram,  accessories 
and  records  for  same  also  at  that  rate,  which 
likewise  applies  to  musical  instruments  and 
boxes  not  otherwise  mentioned  under  the  head- 
ings of  pianos,  player  pianos,  organs  and  music. 


CHANNING  WILLIAMS'  SUCCESS. 

Channing  Williams,  who  opened  a  talking  ma- 
chine store  in  New  Haven,  Conn.,  last  August, 
has  already  succeeded  in  building  up  a  substan- 
tial trade,  and  by  the  time  of  his  anniversary 
will  have  a  most  cheerful  report  to  make.  Mr. 
Williams  handles  Edison  and  Columbia  machines 
and  records,  as  well  as  framed  pictures  and  post 
cards. 


4 


THE  TALKING  MACfflNE  WORLD. 


TALKER  IN  NATIONAL  CAMPAIGN. 


Three  Reasons  Why  the  Present  Political  Ac- 
tivity in  Connection  With  the  Presidential 
Campaign  Should  Not  be  Overlooked  by  the 
Progressive  Dealer. 


The  guns  in  the  Presidential  battle  are  boom- 
ing loudly,  and  from  now  until  victory  is  won 
on  November  3  next  a  great  activity  will  be  in 
effect  which  should  be  taken  advantage  of  by 
the  talking  machine  dealer. 

There  has  been  a  great  deal  written  in  past 
issues  of  The  World  relative  to  the  "talker"  in 
politics,  but  the  question  is  so  important  that 
it  would  seem  permissible  at  this  time  to  take 
up  a  phase  which  has  not  as  yet,  I  believe,  been 
touched  upon  to  any  extent,  viz. — ^just  how  the 
present  campaign  can  be  of  most  assistance  to 
the  trade.  I  have  made  it  a  point  to  consult 
with  several  dealers  upon  the  subject,  and,  as  a 
result  of  my  inquiries,  the  following  suggestions 
are  offered: 

First — Special  campaign  supplements  should 
be  issued  by  all  the  companies  now  engaged  in 
record-making  as  has  already  been  done  by  the 
National  Phonograph  Co.  These  supplements 
should  contain  speeches  of  a  patriotic  character 
which  camot  fail  to  arouse  the  ardor  of  the 
American  citizen,  especially  when  rendered  by 
men  now  in  the  limelight.  If  this  were  done, 
when  a  customer  comes  into  your  store,  Mr. 
Dealer,  you  could  ask  him  a  few  questions  rela- 
tive to  the  political  situation  and  obtain  his 
views.  This  accomplished,  it  would  be  an  easy 
matter  to  inveigle  him  into  listening  to  an  ora- 
tion by  his  favorite  candidate  which  would  so 
prey  upon  his  sense  of  patriotism  as  to  force 
him  to  make  at  least  one  purchase  before  the 
attack  subsided. 

Second — You  should  display  a  collection  of 
posters  in  your  store  depicting  in  attractive 
form  what  the  "talker"  will  do  for  the  politician. 
The  illustration  accompanying  this  article  shows 
a  scene  at  a  national  convention,  in  which  the 
talking  machine  is  playing  a  leading  role.  A 
delegate  has  the  floor,  and  in  an  impassioned 
speech  so  brilliantly  rendered  as  to  bring  the 
whole  convention  to  its  feet  in  a  mighty  burst 
of  enthusiasm,  has  just  placed  his  candidate  in 
nomination.  Then  as  a  thrilling  finale  while 
the  excitement  is  at  white  heat,  he  starts  the 
talking  machine,  and  the  vast  assemblage  listens 
spellbound  to  a  graceful  address  from  the  very 
lips  of  the  man  who  has  just  been  lauded  by 
the  eloquent  delegate.  The  effect  is  simply  be- 
yond description.  Hats  are  thrown  aloft  in  a 
frenzy  of  devotion  and  the  nomination  is  carried 
unanimously  amid  a  whirlwind  of  cheers  and 
applause. 

If  a  poster  similar  to  the  illustration  shown 
above  were  placed  in  your  window,  Mr.  Dealer, 
and  some  attractive  reading  matter  displayed  in 
conjunction  with  the  same,  calling  attention  to 
the  fact  that  you  have  political  records  in  stock, 
and  that  they  represent  the  best  efforts  of  both 
Presidential  candidates  (records  by  one  proba- 
ble candidate  being  now  at  your  service  as  this 
story  goes  to  press)  there  would  undoubtedly 
be  an  immediate  call  upon  you  to  supply  the 
hungry  public  with  political  records. 

Third — The  political  organizations  throughout 
the  country  should  be  supplied  with  literature  of 
a  character  to  explain  concisely  and  well  just 
how  the  "talker"  can  be  made  useful  to  them  in 
conducting  their  part  of  the  campaign. 

In  the  little  country  villages  far  removed  from 
the  large  cities  there  is  no  better  way  to  reach 
the  hearts  of  the  people  than  through  the 
"talker."  Their  Presidential  candidate,  once  se- 
lected, is  to  their  minds  almost  a  god,  and  they 
worship  him  accordingly.  .lust  afford  them  the 
opportunity  of  listening  to  his  voice,  and  they 
will  see  that  everyone  in  their  community  is 
saturated  with  the  news,  and  woe  to  the  poor 
skeptic  who  does  not  support  the  man  wlio  luis 
gone  to  the  trouble  of  haviiig  a  speech  (Miincd 
for  their  special  benefit. 

In  this  connection  the  writer  iniKht  stale 
that  he  is  a  countryman  himself,  claiming  as 


his  home  a  hamlet  twenty  miles  from  Philadel- 
phia, and  a  few  evenings  ago  he  carried  his 
machine  and  the  list  of  new  Bryan  records 
down  to  the  grocery  store,  where  the  local  celeb- 
rities are  wont  to  congregate  to  discuss  the 
questions  of  the  hour,  which  at  the  present  time 
turn  toward  politics. 

He  found  the  usual  crowd  on  the  porch  listen- 
ing to  Squire  Rogers,  who  was  holding  forth  on 
the  wickedness  of  politicians  in  general,  and 
Bryan  in  particular. 

"That  man  ain't  fit  to  be  President!"  emphat- 
ically declared  the  Squire,  expectorating  with 
great  accuracy  of  aim  into  a  potato  barrel.  "He 
ain't  got  no  religion." 

"What's  that?"  interrupted  Deacon  Spinner. 


As  these  rural  localities  are  covered  by  polit- 
ical clubs,  it  behooves  the  "talker"  man  to  get 
busy  and  follow  up  the  distribution  of  trade  lit- 
erature with  a  business  call  from  one  of  his 
salesmen,  endeavoring  to  plant  a  machine  or 
more  in  every  club  within  range,  and  the  sooner 
the  better. 

You  should  '"make  hay  while  the  sun  shines." 

Howard  Taylok  Middleton. 


RESTRAINING  ORDER  GRANTED 

In  Favor  of  the  Victcr  Talking  Machine  Co. 
Against  Meyer  Futernik,  of  Philadelphia, 
Whom  It  Is  Alleged  Sold  Victor  Records  Be- 
low Licensed  Price. 


"Don't  believe  no  sech  thing.  Squire;  every- 
body's got  some  sort  o'  religion  if  you  kin  only 
git  it  out." 

"No,  siree!  Bryan  ain't.  I  seen  it  plain  as 
day  in  the  paper,  an'  it's  true." 

Fearing  that  the  argument  might  prove 
lengthy  and  belligerent,  and  wishing  to  start  the 
entertainment,  the  writer  slipped  Edison  record 
No.  9,923,  "Immortality,"  by  William  Jennings 
Bryan  on  the  mandrel  and  pressed  the  starting 
lever.  Silence  reigned  throughout  the  whole 
rendition  of  the  "beautiful  and  effective  descrip- 
tion of  supreme  faith  in  a  'life  beyond,'  "  and 
when  it  was  over,  old  Squire  Rogers  sighed  and 
inquired:    "That  ain't  Bryan  hisself  a-talkin'?" 

The  writer  nodded  in  the  affirmative. 

"I'll  take  it  all  back  then.  He's  got  religion 
all  right  or  he  couldn't  make  no  sech  beautiful 
remarks  as  them  there  on  that  phonygraft,  an' 
what's  more,  you  kin  take  it  from  me  here  an' 
now,  that  if  he's  nominated,  I'll  cast  a  vote  fer 
'im,  by  gum  I" 


(.Special  to  The  Talking  Machine  Woi-ld.) 

Philadelphia,  Pa.,  June  30,  1908. 

On  June  15,  1908,  the  Victor  Co.  filed  a  bill 
ia  equity,  petition  for  restraining  order  and  pre- 
liminary injunction  papers  in  the  United  States 
Circuit  Court  for  the  Eastern  District  of  Penn- 
sylvania against  Meyer  Futernik,  of  Philadelphia, 
trading  as  the  Eastern  Phonograph  Co.,  to  re- 
strain infringement  of  the  Berliner  Patent  No. 
534,543,  in  selling  Victor  records  at  a  less  price 
than  the  licensed  price.  In  the  early  part  of 
June  the  attention  of  the  Victor  Co.  was  called 
to  the  fact  that  Meyer  Futernik,  of  the  Eastern 
Phonograph  Co.,  was  selling  and  advertising  for 
sale  60  cent  Victor  records  at  a  greatly  reduced 
price,  and  the  above  measures  to  restrain  them 
were  at  once  taken. 

On  June  15,  1908,  Horace  Pettit,  counsel  for 
the  Victor  Co..  appeared  before  Judge  McPherson 
and  secured  a  restraining  order  at  once,  which 
was  promptly  served  on  defendant,  restraining 
him  from  selling  and  advertising  for  sale  the 
Victor  records  at  less  than  the  license  price; 
on  June  19th  the  motion  for  preliminarj-  injunc- 
tion was  heard  before  Judge  McPherson.  James 
C.  Sellers,  of  the  Philadelphia  bar,  appearing 
for  the  defendant  and  filing  an  affida^-lt  on  be- 
half of  the  defendant.  The  matter  was  argued 
before  Judge  McPherson  and  a  decree  entered  in 
favor  of  the  \1ctor  Co.  on  that  date. 


GILMORE  BUYS  NEWSPAPER. 


AVilliam  E.  Gilmore,  president  of  the  National 
Phonograph  Co.,  has  ptirchased  the  Orange  (N. 
J.)  Chronicle,  including  the  plant  and  building, 
the  price  being  $21,600.  In  the  event  of  the  sale 
being  confirmed  by  the  court,  it  is  Mr.  Gilmore's 
intention  to  organize  a  company  and  conduct  the 
business  under  the  management  of  Harry  M. 
Friend,  for  many  years  connected  with  the 
Chronicle. 


ATTENTION  ! 

NEW  ENGLAND  DEALERS 

If  you  handle  both  EDISON  and  VICTOR, 
we  can  offer  you  an  advantage  no  other  New 
England  jobbing  house  can — One  Source  of 
Supply  for  both 

BDISOIN  PHOINOORAPHS 
AiND   VIOTOR  MAOHirVBS 

OINE   SHIPiUEINX  — OINE  EXPRESSAOE 

THERE'S  AN  ADVANTAGE!     Try  the 
Eastern's  Policy  of  Service. 

THE  EASTERN  TALKING  MACHINE  CO. 

177    TREMOINT    ST.,    BOSTOIN,  IVIASS. 


Distributors  of  EDISON  and  VICTOR 
MACHINES,  Records  and  all  Supplies 


Eastern  Agents  for  HERZOG  DISK  and 
CYLINDER    RECORD  CABINETS 


THE  TALKING  MACHINE  WORLD. 


Every  Victor  Dealer  owes  it  to  the  future  of  his  business  to  push  the  sale  of  Red  Seal 
Records. 

Among  the  most  successful  Victor  Dealers  to-day  are  those  who  have  constantly  kept 
"grand  opera"  in  front  of  their  customers — by  giving  frequent  concerts — by  circularizing — 
and  by  providing  attractive  and  appropriate  exhibition  rooms  for  the  Victor. 

These  dealers  have  become  enthusiastic  on  the  subject  of  grand  opera,  and  they  have 
made  enthusiasts  of  their  customers. 

A  Red  Seal  customer  is  one  of  your  best  advertisements — he  gets  his  friends  interested 
in  the  Victor — creates  a  number  of  opportunities  for  you  that  are  sure  to  bring  new  sales  if 
you  follow  them  up.  Most  Red  Seal  customers  are  liberal  buyers ;  they  come  in  regularly 
for  new  records  ;  and  their  interest  lasts. 

You  know  the  profits  in  Red  Seal  Records.  And  you  know  that  other  dealers  have 
"come  up"  from  a  small  beginning  by  hammering  away  at  the  Red  Seal  idea.  . 

Why  don't  you  make  a  feature  of  Red  Seal  Records,  and  put  your  bus'mtss  on  a 
bigger  paying  basis?  '  .- 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

To  preserve  your  Victor  Records  and  get  best  results,  use  only  Victor  needles. 


Pull  information  can  be  obtained  from  the  following  Victor  dealers : 


Albany.  N.  Y  Finch  &  Hahn. 


AKoona,  P&. 
Atlanta,  Ga. . 


Baltimore,  Md. 


Bangor,  Me. 


.\V.  H.  &  L.  C.  Wolfe. 
.  Elyea- Austell  Co. 

Phillips  &  Crew.  Co. 
.Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 
.  M.  H.  Andrews. 


Birmingham,  Ala  E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 

M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo.  N.  Y  W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

Burlington,  Vt  American  Phonograph  Co. 

Butte.  Mont  Orton  Brothers. 

Canton,  0  The  Klein  &  Heffclman  Co. 

Charlotte,  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Rudolph  Wurlitzer  Co. 

The  Talking  Machine  Co. 

Cincinnati,  0  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

CoUister  &  Sayle. 

Eclipse  Musical  Co. 

Columbus,  0  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 

Dei  Moines,  Iowa  Jones  Piano  Co. 

Detroit,  Mich  Crinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


El  Paso.  Tex  W.  G.  Walz  Co. 

Escanaba,  Mich  Grinnell  Bros. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 


Honolulu, T.  H  ... 
Indianapolis,  Ind. 

Jacksonville,  Fla. 
Kanjas  City,  Mo.. 


Lincoln,  Neb  

Little  Rock,  Ark.. 
Los  Angeles,  Cal. 
Memphis,  Tenn.. 


Bergstrdm  Music  Co. 
T.  H.  Towell  Co. 
C.  Koehring  &  Bro. 
W.  D.  Alexander  &  Sons. 
J.  W.  Jenkins  Sons  Music  Co. 
Schmelzer  Arms  Co. 
Ross  P.  Curtice  Co. 
O.  K.  Houck  Piano  Co. 
Sherman,  Clay  &  Co. 
E.  E.  Forbes  Piano  Co. 
O.  K.  Houck  Piano  Co. 
Lawrence  McGreal. 
Minnesota  Phonograph  Co. 
Reynalds. 

Gramophone  Co.,  Ltd. 


Milwaukee,  Wis  

Minneapolis,  Minn. . 

Mobile,  Ala  Wm.  H 

Montreal,  Canada  Berliner 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark.  0  Ball-Fintze  Co. 

New  Haven,  Conn  Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
New  York,  N.  Y  Blackman  Talking  Machine  Co. 

Sol  Bloom.  Inc. 

C.  Bruno  &  Son,  Inc. 

1.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Chas.  H.  Ditson  &  Co. 

The  Jacob  Music  Box  Co. 

Landay  Brothers,  Inc. 

The  Regina  Co. 

Stanley  &  Pearsall. 

Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb. 


Peoria,  III. 


.  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 
.  Chas.  C.  Adams  &  Co. 


Philadelphia,  Pa  J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph -Co., ^  Inc. 

Louis  Buehri  &  Brother. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  Pittsburgh  Phonograph  Co. 

Powers  &  Henry  Co. 

C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 
Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland.  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  V  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman,  Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Currier  Co. 
Washington.  D.C  John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  MACHINE  WORLD. 


SOUTHERN  PACIFIC  NOTES. 


Dealers  in  Los  Angeles  More  Optimistic — Hart 
Returns  from  Tahiti — Bryan  Records  Fea- 
tured— Dolbeer  a  Visitor — Columbia  Progress 
— Many  New  Dealers  Start  Throughout  the 
State — Crown  Co.'s  Success — An  Interesting 
Budget  of  News. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  June  29,  1908. 

Trade  is  much  better  and  most  all  the  dealers 
are  doing  a  very  satisfactory  business.  Em- 
ployee and  employer  are  taking  their  annual  va- 
cations. F.  J.  Hart,  president  of  the  Southern 
California  Music  Co.,  has  returned  from  a  few 
weeks'  trip  to  the  island  of  Tahiti.  He  brought 
back  with  him  many  curios. 

The  Bryan  records,  recently  issued  by  the 
National  Phonograph  Co.,  have  had  a  great  sale. 
The  George  J.  Birkel  Co.  have  featured  them 
with  success.  The  Southern  California  Music 
Co.  are  shipping  out  a  surprising  number  of 
them.  F.  K.  Dolbeer,  manager  of  sales  for  the 
National  Phonograph  Co.,  visited  this  city  lately 
in  the  interest  of  his  concern.  He  seems  much 
pleased  with  Los  Angeles,  and  although  here  on 
business  had  a  very  pleasant  visit. 

The  Columbia  Phonograph  Co.'s  branch  is  do 
ing  a  fine  instalment  business  and  Manager 
Stidam  is  very  much  pleased  with  the  way  con- 
tracts are  kept  up.  They  have  recently  received 
two  new  style  machines  for  premium  trade,  one 
a  cylinder  type  and  the  other  a  disk.  They  are 
both  fitted  with  decorated  flower  horns  and 
make  a  very  neat  appearance. 

Business  in  the  small  towns  about  the  south- 
ern part  of  the  state  is  impioving  and  from  the 
number  of  new  dealers  being  established  it 
would  seem  to  be  surely  better. 

George  P.  McKay,  of  Oceanside,  is  about  to 
move  into  his  new  store,  where  he  will  make 
his  talking  machine  department  a  special  fea- 
ture of  his  already  large  business. 

The  Crown  City  Music  Co.,  of  Pasadena,  a 
lately  organized  concern  handling  pianos  and 
talking  machines,  are  having  great  success  with 
their  talking  machine  department.  Manager 
Wollmer  says  they  are  doing  better  than  could 
be  expected  for  a  new  house. 

Leo.  Weaver,  of  the  Pasadena  Music  Co.,  is  a 
regular  visitor  to  the  Victor  and  Edison  job- 
bers, always  bringing  an  order  with  him.  Ar- 
thur Mason,  of  Long  Beach,  is  another  who  al- 
ways keeps  the  fact  that  he  is  a  live  Edison 
dealer  before  you  by  bringing  his  orders  instead 
of  mailing  them. 

Edward   Borgum,  traveling  representative  of 


the  Southern  California  Music  Co.,  has  returned 
from  a  trip  through  the  southern  part  of  the 
state  with  some  new  dealers  on  his  book. 

Theale  &  Co.,  of  San  Diego,  are  doing  well  with 
their  Victor  department.  Clark  Meyers,  of  the 
same  city,  is  a  new  Zonophone  dealer  who  has 
placed  a  splendid  initial  order. 

The  Southern  California  Music  Co.'s  San 
Diego  branch  is  featuring  the  new  Edison  Bryan 
records  with  great  success. 

Farrow  &  Kennedy,  of  Chulu  Vista,  Cal.,  are 
among  the  new  Edison  dealers  recently  listed. 

O.  P.  Swen,  who  has  handled  the  Edison  line 
for  some  time,  has  ordered  a  line  of  zonophones 
and  records  for  his  store  at  Escondido,  Cal., 
which  he  expects  to  remodel  considerably. 

The  Whittier  Hardware  Co.,  of  Whittier,  Cal., 
have  just  sold  several  nice  zonophone  outfits  and 
expect  to  enlarge  their  talking  machine  room. 

K.  E.  Watson,  of  Orange,  is  a  new  dealer  in 
Edison  goods  and  has  given  them  a  large  space 
in  his  drug  store. 

Sherman,  Clay  &  Co.,  have  received  a  second 
shipment  of  Victor  "Crown"  Italian  operatic 
records,  which  Manager  Ruggles  says  are  nearly 
out  already.  The  new  special  list  of  hits,  an- 
nounced by  the  Victor  Co.,  will  doubtless  have 
a  great  sale,  as  the  orders  placed  for  them  are 
Quite  heavy.  The  first  shipment  is  expected  to 
arrive  in  time  to  go  on  sale  with  the  July  rec- 
ords. Mr.  Ruggles  finds  the  demand  for  all  sized 
Victor  machines  very  satisfactory  and  orders 
from  out  of  town  very  numerous. 

The  Exton  Music  Co.  are  distinguishing  their 
store  with  afternoon  concerts  in  which  the 
Auxetophone  is  a  feature,  and  no  one  passes  their 
store  on  Spring  street  without  knowing  they  are 
talking  machine  dealers. 

Bonner  &  Co.,  of  the  east  side,  are  much  in 
evidence  in  their  section,  doing  a  nice  business  in 
both  disc  and  cylinder  goods. 

The  Nishkian  Cycloy,  of  Fresno,  Cal.,  report 
a  good  trade  with  their  lines,  Victor,  Edison  and 
Zonophone.  The  latter  was  recently  added  by 
Mr.  Nishkian,  who  visited  Los  Angeles  for  a 
fevv  days. 

G.  S.  Brown,  of  Santa  Barbara,  has  created  a 
great  deal  of  interest  with  the  Edison  Bryan 
lecords  and  expects  a  great  sale  for  them. 

The  Southern  California  Music  Co.'s  branch 
store  has  been  ordering  a  number  of  Edison  and 
Victor  machines,  which  they  seem  to  be  selling 
very  rapidly. 

Charles  E.  Brown  has  journeyed  south  from 
San  Francisco  in  the  interests  of  Kohler  &  Chase, 
of  that  city. 

William  Tatsch,  of  the  Tatsch  Co.,  is  very 
busy  with  his  new  permanent  needle. 


ANDREWS  TALKING  MACHINE 
— SUPPLY  HOUSE  =— 

Credits  itself  with  being  the  cjuickest  and  most  prompt  ship- 
per of  all  orders  on  this  line— makingr  „o  distinction  on  size 
of  order,  as  our  stock  is  large  and  complete. 

GENERAL  DISTRIBUTERS  FOR 

EDISON  and   VICTOR  MACHINES 

and  RECORDS 

COMPLETE  STOCK  OF 

RECORD  CABINETS,  HORNS  and  Accessories 

A  Trial  Order  Will  Convince 


SYRACUSE,  N.  Y.  W.  D.  ANDREWS  BllFFALO.  N.  Y. 


"MEN  WHO  SELL  THINGS" 

Is  the  Title  of  a  Volume  Written  by  Walter  D. 
Moody  That  Should  be  in  the  Hands  of 
Every  Salesman  Whether  Inside  .the  Counter, 
or  on  the  Road — Is  Stimulating,  Educating 
and  Gives  the  Ideas  of  a  Practical  Man. 


The  mainstay  and  basis  of  modern  business 
has  come  to  be  the  traveling  salesman;  in  fact, 
his  calling  is  recognized  as  one  of  the  profes- 
sions. Special  interest,  therefore,  attaches  to 
the  publication  by  A.  C.  McClurg  &  Co.,  of 
Chicago,  a  short  time  ago  of  a  very  practical  and 
suggestive  book  entitled  "Men  Who  Sell 
Things,"  by  Walter  D.  Moody,  well  known  in 
Chicago  as  the  business  manager  of  the  Chicago 
Association  of  Commerce.  The  author  dedicates 
his  book  "To  the  Commercial  Ambassador,"  and 
has  written  it  primarily  for  the  traveling  man. 
It  contains,  however,  much  educational  matter 
for  all  business  men,  young  and  old,  and  there 
is  a  vein  of  up-to-date  practical  business  philoso- 
phy running  through  it  that  will  appeal  to  any 
man  or  boy  interested  in  self-development  and 


From  a  Copyrighted  Fhotograpll  by  Dona  Hull 
W.^LTEU  D.  IIOODY. 

a  successful  business  future.  The  book  presents 
the  experiences  and  theories  of  an  observant 
man  who  has  spent  twenty  years  studying  the 
problems  that  confront  the  average  seller  of 
goods,  and  is  a  book  that  every  salesman 
worthy  of  the  name  will  want  and  find  indis- 
pensable. The  book  seems  destined  to  attract 
the  widespread  notice  of  employers,  sales  man- 
agers and  salesmen  because  of  the  serious  pur- 
pose that  actuates  the  author  and  the  living 
truths  to  be  found  on  every  page.  Mr.  Moody 
makes  his  points  in  an  entertaining  manner,  but 
his  book  is  throughout  thoroughly  stimulating. 
We  understand  one  sales  manager  in  a  large 
mercantile  book  house  who  had  an  opportunity 
to  look  the  book  over  in  the  MS.  said  that  it 
would  have  saved  him  years  of  experimenting 
if  he  could  have  had  it  at  the  beginning  of  his 
career  as  a  salesman. 

The  talking  machine  men  are  alert  to  new 
ideas,  and  this  book  should  interest  everyone 
engaged  in  the  money-getting  side  of  this  busi- 
ness. For  example,  it  tells  the  salesman  how  to 
approach  men,  how  to  create  and  develop  the 
compelling  personality  and  the  engaging  pres- 
ence essential  to  getting  business;  how  to  at- 
tract, convince  and  sell  a  prospective  customer 
under  adverse  conditions;  how  unfriendliness 
may  be  turned  into  friendship,  curiosity  into  de- 
-sire,  interest  into  sales  and  sales  into  permanent 
cu.'-tom.  The  book  is  bound  in  royal  blue  cloth, 
of  convenient  size,  295  pages,  and  the  price  is 
$1  at  any  book  store;  or,  the  publishers  will  send 
it  postage  paid  for  $1.10. 


It  consumes  time  and  energy  to  censure  and 
find  fault;  the  wise  plan  is  to  minimize  the  bad 
and  magnify  the  good;  to  make  the  best  of  men 
as  we  find  them;  trust  men  and  they  will  be 
trustworthy;  call  for  truth  and  it  will  come 
from  unexpected  quarters. 


THE  TALKING  MACHINE  WORLD. 


7 


Get  the  complete  list  of  New  Victor 

Records  for  August 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


No. 

5468 


5379 


5495 
5490 


5500 

5480 

5497 

5498 

5485 

5483 
5486 
5487 
5488 

52555 

5501 


8-inch  35  cents 


Medley  of  Reels,  No.  2.    Accordion  Solo. 

John  J.  Kimmel 

The  Peach  that  Tastes  the  Sweetest  Hangs  the 
Highest  on  the  Tree  Eddie  Morton 

Keep  on  Smiling. 

Billy  Murray  and  Haydn  Quartet 

An  Evening  at  Mrs.  Clancey's  Boarding  House. 

Victor  Vaudeville  Company 

10-incb  60  cents 

Captain  Cupid  March ....  Arthur  Pryor's  Band 
"Red  Wing"  Medley  ("Much  Obliged  to  You," 
"Red  Wing,"   "Sweetheart  Days"  and  "I'm 
Afraid  to  Come  Home  in  the  Dark.") 

Arthur  Pryor's  Band 
Estellita  Waltz.   Mandolin  and  Guitar  Duet. 

Siegel  and  Butin 
Serenade  (Moszkowski).    Violin  Solo. 

Howard  Rattay 

Alice,  Where  Art  Thou — Fantasia.    'Cello  and 

Flute  Duet  Trein  and  Lyons 

The     Vacant     Chair — Paraphrase.       Strings — 

Woodwind — Harp  Victor  Octette 

Berceuse  (Lullaby)    (from  "Jocelyn").  Violon- 
cello Solo  Victor  Sorlin 

Dear  Heart....  Elise  Stevenson 

March  of  the  Cameron  Man  Harold  Jarvis 

My  Ain  Countree  Harold  Jarvis 

Just  Some  One  (from  "Lonesome  Town"). 

Harry  Macdonough 
Lucia — Rcgnava    nel    Silenzio    (Silence  O'er 

All)   Guiseppina  Huguet 

The  Right  Church  but  the  Wrong  Pew. 

Eddie  Morton 


No. 

5493 

5489 

5494 

5481 

5496 
5499 


You  Have  Always  Been  the  Same  Old  Pal. 

Henry  Burr 

I   Want   to   Be  Loved   Like  a   Leading  Lady 
(from   "The  Girl  Behind  the  Counter"). 

Ada  Jones 

Finnegan's  Flat.   Descriptive  Specialty. 

Steve  Porter 

Come  Where  My  Love  Lies  Dreaming. 

Peerless  Quartet 

He  Will  Hold  Me  Fast  Haydn  Quartet 

By  the  Old  Oaken  Bucket,  Louise. 

Stanley  and  Macdonough 

5503   Jesus  Is  Calling  Stanley  and  Macdonough 

52006    "Can  It  Comfort"  (Kan  dtt  Troste). 

A.  Wallgren  and  Orpiieus  C^horus  of  Upsala,  Sweden 

5483  Cohan's  Rag  Babe  Arthur  Collins 

5491    Oh,  That  We  Two  Were  Mayin.g. 

Miss  Stevenson  and  Mr.  Macdonough 

5484  Down  in  Jungle  Town  Collins  and  Harlan 

5502    The  A.  B.  C's  of  the  U.  S.  A.  (from  the  "Yan- 
kee Prince")  ....  Miss  Jones  and  Mr.  Murray 

52516  Profeta  (Prophete)~Re  del  Cielo  (Triumphal 
Hymn,  "King  of  Heaven")  ....  Luigi  Colazza 

12-lnch  $1 

31704    "The  World  is  Mine"  Waltzes.  .  .Victor  Dance 
Orchestra  (Walter  B.  Rogers,  Conductor) 

New  Victor  Red  Seal  Records 

Elmintt  Kaiiies — l,oui.Me  Homer 

89020  Lakme  (Delibes)  Dome  epais  le  jasmin  ('Neath 
the  Shady  Dome).  12-inch,  with  Orchestra, 
$4.    In  trench. 


No. 

89021 


3130 


88129 


04085 


85125 


Lohengrin  (Wagner)  Du  Aermste  (Thou  Un- 
happy One).  12-inch,  with  (Drchestra,  $4. 
In  German. 

Kiuma  Calve,  Soprano 

Herodiade  (Massenet)  II  est  doux,  il  est  bon 
(He  is  Kind,  He  is  Good).  12-inch,  with 
Orchestra,  $3.    In  French. 

Bessie  Abott,  Soprano 

Mireille  (Gounod)  Valse.  12-inch,  with  Orches- 
tra, $3.    In  French. 

Gina  C.  Viafora,  Soprano 

Boheme  (Puccini)  Musetta  .Waltz.  10-inch, 
with  Orchestra,  $1.    In  Italian. 

Pol  Planeon,  Bass 

Robert  le  Diable  (Meyerbeer)  Invocation 
"Nonnes  qui  reposez"  (Ye  Slumb'ring  Nuns). 
12-inch,  with  Orchestra,  $3.    In  French. 


George  Hamlin,  Tenor 

74111  Die  Walkure  (Wagner)  Siegmund's  Liebeslied 
(Siegmund's  Love  Song).  12-inch,  with  Or- 
chestra, $1.50.    In  German. 

li^niilio  «le  Gogorz.a,  Baritone 

74110  Rigoletto  (Verdi)  Monologo — Pari  siamo  (We 
are  Equal).  12-inch,  with  Orchestra,  $1.50. 
In  Italian. 


64086 


61180 


Kvan  Williams,  Tenor 

Queen  of  Sheba  (Gounod)  Recitative  (Lend  Me 
Your  Aid — First  Part).  10-inch,  with  Or- 
chestra, $1.     In  English. 

Violin  Solo  by  Mlsclia  Elman 

(a)  Moment  Musical  (Schubert). 

(fc)  Perpetuo  Mobile  (Bohm).   10-inch,  $1. 


You  ought  to  have  every  one  of  these  records.  We  are  advertising  the  complete  list  in 
the  leading  magazines  for  August  as  well  as  calling  attention  to  them  during  the  latter  part 
of  July  in  the  principal  daily  newspapers  throughout  America.  We  are  telling  millions  of 
readers  that  these  new  records  can  be  had  at  all  dealers  on  July  28. 

Don't  take  chances  of  disappointing  a  single  customer.  Have  the  records  asked  for  and 
you  not  only  make  a  liberal  profit,  but  increase  your  prestige  as  a  progressive  up-to-date 
dealer. 

All  Victor  Records  are  of  the  highest  musical  quality  and  give  the  utmost  satisfaction. 
Sell  the  people  what  they  want  and  they'll  come  back  regularly  every  month  for  the  newest 
Victor  Records. 

Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  of  Montreal,  Canadian  Distributors 
Xo    preserve   your   Victor   Records   a.n<d   get   best   results,    use   only   Victor  IVeedles 


8 


THE  TALKING  MACHINE  WORLD. 


TO  MAKE  A  STUDY  OF  MONKEYS. 

Prof.  M.  E.  Haggerty,  the  Harvard  Exponent  of 
Animal  Psychology,  to  Spend  the  Summer 
Amcng  the  Simians  at  Bronx  Zoo — Will  Live 
in  Their  Quarters  and  Take  Phonograph 
Records — Has  no  Hcpeof  Discoveri ng  Speech. 


In  order  that  those  young  gentlemen  at  Har- 
vard who  are  gleaning  bright  shoots  from  the 
fields  of  biology,  zoology,  psychologv-,  sociology 
and  morality  may  learn  in  how  far  they  have 
developed  beyond  our  common  Simian  ancestor, 
•  Prof.  Melvin  E.  Haggerty  has  installed  himself 
in  the  Bronx  for  the  purpose  of  a  summer's  ob- 
servation of  Dr.  Hornaday's  four-handed  guests 
in  the  monkey  house. 

The  east  room  in  the  Simian  pavilion  has  been 
fitted  up  with  elaborate  appointments  to  assist 
Professor  Haggerty  in  his  observations.  There 
he  will  spend  many  hours  each  day  getting  a 
line  on  the  monkey  stream  of  consciousness,  the 
basic  concepts  of  the  baboon  with  the  bobbed 
scut  and  the  aestho-physiologj'  of  the  ring-tailed 
roarer  of  the  African  jungles. 

Monkeys  have  been  observed  before  in  the  in- 
terests of  science.  Dr.  Garner  once  went  among 
them  and  returned  to  the  civilized  world  with 
an  alleged  conversation  chart  that  set  many 
beards  a-wagging  and  brought  down  upon  the 
scientist  one  of  the  earliest  charges  of  nature 
faking.  Professor  Haggerty,  however,  does  not 
extend  any  hope  of  learning  monkey  talk.  He 
will  take  phonogi-aphic  records  of  their  jibber, 
but  not  with  the  idea  of  reducing  to  a  vocabulary. 
He  is  more  interested  in  the  relativity  of  rela- 
tions and  the  functions  of  the  Simian  nervous 
systems. 

Day  by  day  the  savant  will  take  copious  notes 
on  the  monkey's  loves  and  hates,  his  pains  and 
pleasures,  the  acute  tactile  apperceptiveness  of 
the  baboon  periphery,  etc..  so  that  when  he  re- 
turns to  the  elm-shaded  corridors  of  learning  at 
Cambridge  he  may  be  able  to  tell  the  boys 
whether  or  not  there  is  much  of  the  monkey 
psychology  left  in  their  varied  make-up. 


Director  William  T.  Hornaday  was  very  indig- 
nant at  the  report  that  Professor  Haggerty  would 
start  light  housekeeping  in  the  Simian  shed 
with  a  view  to  getting  down  to  a  sociological 
level  with  the  big  and  little  monks,  thereby-win- 
ning their  confidence  and  overcoming  their  in- 
stinctive modesty.  Some  scientists  have  urged 
that  the  monkey  represses  his  real  self  in  the 
presence  of  his  tail-less  brother,  and  if  we  could 
only  get  down  to  their  plan  and  make  them  per- 
fectly at  home  with  us  we  would  find  them  pos- 
sessed with  an  intellectuality  we  never  dreamed 
of. 

But  this  theory  is  not  held  by  Professor  Hag- 
gerty. He  does  not  believe  that  the  psychic  de- 
velopment of  the  monkey  is  very  high,  though 
there  are  many  close  lines  of  resemblance  be- 
tween their  instincts  and  eccentricities  and 
man's.  Their  dispositions  and  temperaments,  he 
expects  to  find,  are  still  very  close  to  the  funda- 
mental organism  that  prevailed  in  the  Age  of  Ab. 

They  have  developed  from  the  protozoon  as  we 
have  developed  that  vague  missing  link  that 
Darwin  shed  the  first  light  on.  It  was  a  far  cry 
from  the  first  rigadoon  of  a  protozoon  to  the 
monkey;  in  fact,  a  much  further  cry  than  from 
monkey  to  man.  But  there  are  puzzling  gaps 
that  science  desires  to  fill  in. 

In  the  east  room  of  the  monkey  house,  where 
Mr.  Haggerty  will  make  his  headquarters,  many 
scientific  instruments  are  being  installed.  There 
will  be  tables  for  the  educated  chimpanzees  and 
flying  rings  for  the  common  baboons.  The  Har- 
vard savant  desires  to  get  the  monkeys'  legs  at 
every  possible  angle  of  action  and  repose.  He 
will  study  them  for  hours  when  they  seem  in  a 
state  of  profound  reflection  and  test  the  develop- 
ment of  their  attention,  the  infinitesimal  length 
of  their  sustained  thought;  dope  out  what  ex- 
cites their  rage  and  impels  their  expressions  of 
jc}-;  try  their  passion  for  music  with  fiddle  and 
bass  drum,  with  cymbal  and  brass.  Can  a  mon- 
key appreciate  Wagner?  Will  he  lay  down  and 
die  or  leap  joyfully  to  the  melody  of  the  Merry 
Widow  waltz?    These  problems  will  be  settled. 


^  ;  Also  the  monkeys  will  he  given  picture  books 
,in^color  and  black  and  white.  Mirrors  will  be 
setjabout  the  room  to  determine  if  they  are  vain 
or  modest.  Professor  Haggerty  will  devote  nine 
ty  dayjs  to  these  observations,  and  expects  to  ad- 
vance the  science  of  synthetic  psychology  many 
notches. 


SUPPLIED  MUSIC  FOE  THE  OUTING. 


ir.pecial  to  The  Talking  Machine  World.) 

Louisville,  Ky..  June  29.  1908. 
At  St.  John's  picnic  at  Churchill  Downs  last 
week  the  fact  that  there  were  no  bands  or  or- 
chestras did  not  in  any  way  lessen  the  enjoyment 
of  this  occasion,  for  through  the  kindness  of  Mr. 
Silverstein,  local  manager  for  the  Columbia 
Phonograph  Co.,  music  of  the  highest  order  was 
dispensed  throughout  the  entire  daj-.  The  Co- 
lumbia B.  C.  Twentieth  Century  graphophone 
was  the  chief  entertainer  and  did  valiant  service 
for  "the  countiy  store."  Mr.  Silverstein  sent 
out  one  of  his  largest  and  loudest  machines  and 
the  concerts  were  one  of  the  hits  of  the  dav. 


A  TALKING  MACHINE  IN  AECADLA. 


Any  one  in  search  of  an  Arcadian  dell  right 
in  the  heart  of  New  York  can  find  one  in  the 
Waldorf-Astoria.  Not  to  be  outdone  by  the  inno- 
vations at  the  Plaza  and  the  Knickerbocker,  the 
Waldorf  management  has  turned  the  rooms  of 
the  first  floor  on  the  Fifth  avenue  side  into  an 
enormous  garden.  Palms  are  in  abundance  and 
there  are  statues  from  Mr.  Boldt's  private  col- 
lection and  in  the  center  is  a  huge  pyramid  of 
ice,  fruits  and  flowers.  Around  the  sides  are 
window  seats  and  concealed  among  the  palms  is 
a  Victor  talking  machine.  The  reproductions  of 
voices  of  the  world's  greatest  operatic  singers 
are  accompanied  by  an  orchestra. 


It  has  been  projwsed  by  a  member  of  the  Coun- 
cil of  Aberdeen,  Wash.,  to  prevent  the  playing 
of  talking  machines  on  Sundays,  following  a  re- 
cent ordinance  of  the  Council  to  close  saloons. 


FIRST   COME,    FIRST  SERVED! 

ORDER  NOW 


(Patented) 


FALL 
RUSH 


Napping 

EDISON,  VICTOR,  ZONOPHONE  AND  COLUMBIA  MACHINES 

IN  SOLID  COLORS,  GOLD.  RED  AND  BLACK,  HAND  DECORATED  OR  PLAIN,  RETAIL  $5.00  and  $6.00 

This  horn  is  to  the  owner  of  a  machine  what  the  folding  go-cart  is  to  a  mother— CONVENIENT  AND  HANDY— can  be  folded  up 
and  packed  in  the  lid  of  a  trunk.  Does  not  take  up  space  in  the  parlor  like  the  ordinary  horn.  JOBBERS  write  for  catalogues  and  prices. 
11  "S  to  your  own  interest. 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650  52  Ninth  Ave  ,  New  York  City 

TORONTO  PHONOGRAPH  CO..  Toronto,  Ont.,  Canadian  Agents. 


THE  ONLY  ONE  PIECE 
POLDIIVa     MORiN  ROR 


THE  TALKING  MACHINE  WORLD. 


9 


COWARD  LYMAN  BILL,   •    Editor  and  Proprietor 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  I>YKES,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NiCKLIN,  L.  J.  Chamberlin. 

Boslen  Office:    Ernest  L.  Waitt,  100  Boylston  St. 
Chieai^o  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

PhiltLdelphia  Office  :       Minneapalis  and  St,  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office  :  San  Francisco  Office : 

Chas.  N.  Van  Buren.        S.  H.  Gray.  240  Sacramento  St. 

Cleveland  Office:  G.  F.  Prescott. 
Cincinnati  Office  :   Bernard  C.  Bowen. 

London,  England,  Office: 

69  Basingwell  St.,  E.  C.    W.  Lionel  Sturdy,  Manager. 

Berlin,  Germany.  Chas.  Robinson,  Breitestrasse  5. 


Published  the  15th  of  eveiy  monlh  at  I  Madison  Ave.  N  Y 

SVBSCRIPTION  (including  postage),  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

_  ADVEKTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

R.EMITTANCES.  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


inFORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistSLnce  Telephones— Numbers 4677  and  4678  Gram- 
ercy.    Cable  Address:  "Elbill,"  New  York. 


HEW  YOR.K.  JULY  15.  1908. 


IT  must  have  been  apparent  to  all  who  were 
present  at  the  Talking  Machine  Jobbers' 
convention  at  Atlantic  City  that  the  principal 
object  of  this  organization  is  truly  for .  trade 
good  and  not  for  selfish  or  personal  motives. 
The  papers  which  were  read  before  the  conven- 
tion showed  a  splendid  line  of  argumentative 
thought,  and  proved  conclusively  that  there  is 
no  desire  on  the  part  of  the  members  .  in  this 
organization  to  assume  a  dictatorial  attitude  to- 
ward anyone  inside  or  outside  of  the  organiza- 
tion. Serious-minded  men  have  recognized  that 
there  are  certain  accomplishments  which  can 
only  be  won  through  organized  effort,  and  they 
are  willing  to  spend  their  time  and  their  money 
toward  the  advancement  of  objects  which  are  of 
obvious  interest  to  the  entire  trade.  They  show 
at  once  that  they  are  willing  to  make  sacrifices 
for  the  good  of  the  entire  industry.  It  should 
be  undei-stood  in  this  connection  that  the  good 
resulting  from  the  organization  work  does  not 
merely  benefit  those  connected  directly  with  the 
Talking  Machine  Jobbers'  Association,  but, 
broadly,  all  those  interested  in  this  particular 
industry  to  which  The  World  directly  appeals. 
The  papers  were  full  of  sound  views  and  are 
reproduced  in  another  portion  of  this  publica- 
tion. They  should  be  closely  read,  because  they 
represent  the  views  of  practical  men  and  not 
theorists.  The  subjects  chosen  all  have  direct 
bearing  upon  the  industry,  and  therefore  the 
utterances  of  the  men  whose  interests- lie  in  this 
particular  trade  will  be  of  interest  to  those  who 
were  not  present  at  the  convention. 


THE  arguments  which  have  been  made  in 
recent  issues  of  The  World  for  quality 
trade  against  quantity  trade  have  created  con- 
siderable interest.  One  well-known  jobber  re- 
cently addressed  a  communication  to  this  paper, 
in  which  he  stated  the  following:  "I  believe 
that  you  are  doing  good  work  in  advocating 
quality  trade,  and  I  feel  that  I  would  rather 


have  a  dozen  dealers  who  are  good  ones  than 
to  have  fifty  representatives  who  treat  the  talk- 
ing machine  business  in  an  indifferent  manner." 
Of  course,  it  is  much  better  to  have  a  few  good 
representatives  who  work  the  territory  carefully 
and  thoroughly  and  who  use  progressive  methods 
in  the  conduct  of  their  business  than  to  have  a 
lot  of  pins-and-needles  fellows  who  treat  the 
talking  machine  business  either  as  a  joke  or  in 
an  indifferent  manner.  Territory  becomes 
wasted  under  such  management,  and  these  are 
not  times  to  have  wasted  territory  lying  around. 
Every  bit  of  it  should  be  available  and  worked 
carefully  and  systematically. 


TO  our  minds  the  most  careful  investigation 
should  be  made  regarding  the  business 
aliility,  character  and  standing  of  talking  ma- 
chine dealers  before  they  are  placed  on  the  regu- 
lar list.  Suppose,  when  an  application  is  made 
for  stock  by  a  dealer,  that  in  sending  the  name 
to  the  manufacturer,  a  request  should  also  be 
included  .  to  investigate  the  business  standing 
of  the  applicant.  Suppose,  for  illustration,  that 
he  is  found  to  be  a  man  of  no  local  standing  and 
no  tested  ability,  just  a  man  who  simply  desires 
to  get  two  or  three  talking  machines  in  stock 
because  Mr.  So  and  So  in  his  town  has  worked 
up  a  profitable  business.  Now,  the  good  dealer 
should  be  encouraged  in  every  possible  way,  and 
it  is  not  encouraging  to  him  to  start  in  a  lot  of 
irresponsible  men  without  character  and  without 
business  backbone,  to  poach  upon  his  territory. 
If  a  man  is  doing  well  and  making  the 
most  of  local  conditions  it  is  rather  discouraging 
to  see  three  or  four  men  of  small  business  cali- 
ber start  in  and  act  as  feeders  upon  his  trade. 
In  the  end  no  profit  is  made  unless  the  sales 
in  that  particular  locality  have  materially  in- 
creased, so  that  the  manufacturer  can  count 
upon  a  larger  output  in  that  vicinage.  We  be- 
lieve that  one  of  the  slogans  of  the  talking  ma- 
chine trade  should  be  quality  trade  against; 
quantity  trade,  and  certainly  no  harm  can  come 
from  the  agitation  of  this  subject  and  much 
good  is  possible,  because  it  will  set  men  to 
thinking  as  to  business  possibilities,  and  they 
will  be  apt  to  make  the  most  out  of  their  local 
conditions. 


THERE  was  considerable  nervousness  evi- 
denced in  talking  machine  quarters  over 
the  result  of  the  recent  Supreme  Court  decision 
in  the  Bobbs-Merrill-Macy  case  upon  copyright 
rights.  To  our  minds  there  was  not  the  slight- 
est occasion  for  anxiety  in  this  matter,  because 
the  court  decision  has  made  clear  that  a  copy- 
righted article  and  a  patented  article  are  en- 
tirely different.  The  Macy  establishment  adver- 
tises that  after  seven  years'  litigation  the  court 
decided  that  they  had  a  perfect  right  to  sell 
copyrighted  books  as  cheaply  as  they  chose,  but 
to  sell  articles  which  are  covered  by  letters  of 
patent  like  talking  machines  would  be  an  en- 
tirely different  proposition,  and  we  are  inclined 
to  believe  that  anyone  who  attempts  it  would 
find  that  he  would  be  face  to  face  with  wholly 
different  conditions.  And  then  it  must  be  con- 
sidered, too,  that  in  fighting  for  a  right  to  sell 
a  copyrighted  article  it  took  seven  years,  before 
the  contest  was  finally  settled  in  the  courts.  It 
certainly  cost  a  lot  of  money  and  time  to  adjust 
this  matter,  and  we  do  not  believe  that  anyone 
would  care  to  test  the  legal  right  of  talking  ma- 
chine manufacturers  to  continue  the  sale  of  their 
products. 


AMONG  the  members  of  the  Talking  Ma- 
chine Jobbers'  Association  there  was  a 
unanimity  of  opinion  regarding  the  chief  ex- 
ecutive of  the  organization  for  the  new  year. 
No  other  name  save  that  of  James  P.  Bowers 
was  mentioned,  and  every  member  felt  that  Mr. 
Bowers'  wise  guidance  had  been  of  material 
benefit  to  the  infant  organization  during  the  past 
twelve  months,  and  his  retention  in  office  should 
be  insisted  upon.  Mr.  Bowers,  who  is  a  very 
busy  man,  having  large  drafts  made  upon  his 
time  by  business  and  other  organization  de- 
mands, consented  to  yield  to  the  wishes  of  his 
fellow-members,  and  the  organization  is  to  be 
congratulated  upon  its  leadership  for  the  new 
year. 


WE  have  frequently  urged  upon  salesmen 
the  necessity  of  obtaining  a  closer  ac- 
quaintance with  talking  machines.  Success 
cannot  be  won  in  the  field  of  salesmanship  un- 
less the  one  who  offers  the  product  for  sale  has 
himself  a  thorough  knowledge  concerning  that 
which  he  desires  to  sell  to  customers.  It  is  easy 
enough  to  learn  prices  and  to  distinguish  the 
difference  between  a  disc  and  cylinder  machine, 
but  the  salesman  should  not  stop  there.  There 
are  many  things  further  which  may  be  acquired 
with  advantage  and  profit.  It  should  be  seen 
that  every  machine  is  in  perfest  order  before 
it  is  placed  before  a  customer.  There  is 
nothing  which  will  remove  confidence  from  a 
customer's  mind  as  to  have  a  machine  not  in 
perfect  condition,  and  everything  running 
smoothly,  when  records  are  placed  upon  it  for 
exhibition  purposes.  Then,  too,  salesmen  should 
not  have  purely  a  superficial  line  of  selling  talk 
upon  which  to  draw  for  argument,  but  they 
should  have  figured  out  in  their  own  minds  a 
comijlete  line  of  tactical  argument  which  will  go 
a  long  ways  toward  convincing  a  customer.  It 
isn't  necessary  to  talk  too  much,  because  that  is 
dangerous,  but  the  more  knowledge  a  salesman 
can  display  of  sound  reproduction  and  every- 
thing which  pertains  to  machines  he  will  find 
it  to  be  a  powerful  factor  in  helping  him  to 
clinch  sales,  and  after  all  it's  results  which 
count. 


IT  is  surprising  how  well  the  talking  machine 
trade  has  stood  up  under  most  adverse  condi- 
tions. It  is  refreshing  too  to  see  how  the  busi- 
ness has  withstood  all  kinds  of  shocks.  Praise 
the  Lord  and  the  manufacturers  that  we  have 
been  free  from  the  cut-throat  business  which 
has  been  rampant  in  nearly  every  trade  since  the 
hard  times  commenced.  Through  January  and 
February  the  columns  of  the  daily  papers  have 
fairly  blazed  with  lurid  announcements  of  special 
sales  and  of  all  kinds  of  cut  prices.  Where 
would  the  talking  machine  trade  be  if  the  sale 
of  the  instruments  was  not  regulated  judiciously? 
The  business  would  naturally  have  gone  to  pieces 
during  the  past  few  months.  It  would  have 
reached  such  a  point  that  it  would  have  taken 
a  year  or  more  to  have  built  It  up.  Undoubtedly 
a  lot  of  dealers  under  pressure  would  have 
slaughtered  prices  and  once  having  started  there 
is  no  telling  what  men  would  have  done  in  order 
to  have  beaten  their  competitors  on  sales.  We 
have  seen  therefore  the  wisdom  of  maintaining 
prices.  The  conditions  imposed  at  the  present 
time  secure  legitimate  profits  and  save  the  trade 
from  the  slaughter  conditions  which  exist  in  al- 
most every  other  industry. 


10 


THE  TALKING  MAGfflNE  WORLD. 


With  the  coming  of  the  summer  season 

The  Edison  Phonograph 

Becomes  a  more  popular  entertainer  than  ever 

This  is  the  time  of  year  when  people  spend  their  evenings  on  the 
porch.  They  welcome  some  form  of  entertainment  provided  it  can  be 
had  out  of  doors  and  without  effort. 

The  Edison  Phonograph  fills  the  bill.  We  are  busy  collecting  the 
new  songs  of  the  best  singers  and  the  new  music  of  the  best  bands  and 
orchestras  for  the  summer  evening  diversion  of  your  customers. 

We  are  advertising  Edison  Phonographs  and  Records  along  these 
lines,  backing  up  any  efforts  you  may  put  forth  in  making  the  summer 
season  a  busy  one. 

You  cannot  satisfy  this  summer  demand  for  entertainment  with 
any  machine.  It  is  the  Edison,  with  its  long,  smooth-running  motor, 
new,  big  horn,  indestructible  reproducing  point  and  clear,  sweet-toned 
Records  that  is  in  demand.  It  is  the  Edison  advertising  that  the  peo- 
ple are  seeing  everywhere,  and  it  is  to  your  advantage  to  put  Edison 
goods  to  the  front  and  back  up  the  impression  we  have  made  with  your 
salesmanship. 

If  you  do  not  carry  Edison  Phonographs  and  Records,  order  to- 
day.   Any  nearby  Edison  jobber  can  supply  you. 


NATIONAL  PHONOGRAPH  COMPANY, 


59  Lackeside  Avervxie 
ORANGE,  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


Pbono.  Co.,  Phillips 


Albany,  N.   K.— Finch  &  Hahn. 
Alltntown    Fa. — G.  C.  Aschbach. 
Astoria,  N.  Y. — John  Rose. 
Atlanta,  Ga. — AtlanU  Ph( 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Me. — S.  L.  Crosby  Co. 
Birminghttm,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Eilers  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Talking  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo— \V.  D.  Andrews.  Neal,  Qark  & 
Ncal  Co. 

Burlington,   Vl. — American  Phono.  Co. 
Canton,  O.— Klein  &  Heffelman  Co. 

Chattanooga,  Tenn. — J.  H.  Templeman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Healy,  Montgomery,  Ward  & 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzer 
Co. 

Cincinnati,  O. — Ball-Fintze  Co.,  Ilsen  & 
Co..  The  Milner  Music  Co.,  Rudolpl. 
Wurlitzer  Co. 

Cleveland — Eclipse  Musical  Co. 

Columbus,  O. — T'erry  B.  Whitsit  Co 

Dallas,  Tex. —  Southern  Talking  Mach.  Co. 

Dayton,  O. — Niehaus  &  Dohse. 

Denver — Denver  Dry  Goods  Co.,  Hext 
Music  Co. 

Drs  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque,  /o.--Harger  4  Blijh. 
Uajton,  Pa. — William  Werner. 
Elmira,  N.   V. — Elmira  Arms  Co. 
t;  Fast.  Tex.—Vi.  G.  VVali  Co. 
Fitchburg   U*ii. — Iver  Johnaon  Spertiag 
Goods  Co. 


Fort  Dodge,  Iowa — Early  Music  House. 

Fort  Smillt,  Ark. — R.   C.  Bollinger. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y. — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  /■ — ;Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co..  .\.  B.  Wahl  &  Co.,  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co..  Schmelzer  Arms  Co. 

Kingston,  N.  Y. — Forsyth  4r  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln  Neb. — Ross  P.  Curtice  Co.,  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — -Southern  California  Music 
Co. 

Louisxnlle — Montcncgro-Riehm  Music  Co. 

Lowell,  Mass. — Thos.  Wardell. 

Manchester,  N.  H. — John  B.  Varick  Co. 

Memphis — F.  M.  Atwood,  O.  K.  Houck 
Piano  Co. 

Milwaukee — Laurence  McGreal. 

Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 

Mobile,  Ala.—Vf.  H.  Reynalds. 

Montgomery,  Ala. — R.  L.  Penick. 

Nashville,  O.— Nashville  Talk.  Mach.  Co.. 
Magrudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Kapke  Phono.  Co. 

Netvark,  O.— Ball-Fintze  Co. 

New  Bedford,  Mass. — Household  Furnish- 
ing Co. 

New    Hat'tn — Pardee-Ellenbersrer  Co..  Inc. 
New   York  City — Blackman  Talking  Ma- 
chine Co.,  J.  F.  Blackman  &  Son,  I. 


Davcga,  Jr.,  Inc..  S.  B.  Davega  Co., 
Douglas  Phonograph  Co.,  Jacot  Music 
Box  Co.,  Victor  H.  Rapke,  The  Regina 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  .Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat.  Auto. 
Fire  Alarm  Co. 

Oakland.  Cal. — Kohler  &  Chase. 

Ogden,  Utah — Proudfit  Sporting  Goods 
Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cycle  Co.,  Shultz 

Bros. 

Oswego,  N.  y. — Frank  E.  Bolway. 
Paterson,  N.  J. — James  K.  O'Dea. 

Peoria,  III. — Charles  C.  Adams  &  Co. 
Pctiria   Phonograph  Co. 

/'Ai7od*//'/iia— Louis  Buehn  &  Bro.,  C.  J 
Heppe  &  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana- 
maker,  Western  Talking  Machine  Co. 
H.  A.  Weymann  &  Son. 

Pittsburg. — Pittsburg     Phonograph  Co, 
Powers  &  Henry  Co.,  Standard  Talking 
Machine  Co. 

Portland,  Me.—Vf.  H.  Ross  &  Son. 

Portland,  Ore, — Graves  &  Co.,  Inc. 

Prot-idence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co.,  I.  Samuels  &  Bro.,  A.  T.  Scat- 
tergood  Co. 

Quebec— C.  RokiUille. 

Quincy,  III. — Quincy  Phonagraph  Co. 

Reading,  P: — Reading  Phonagrapb  Co. 

Richmond — C.  B.  Haynes  &  Co. 

Rochester — A.  J.  Deninger,  Mackie  Piano, 
O.  *  M.  Co.,  Talking  Machine  Co. 

Sacram*Hl»,  Cal. — A.  J.   Pommer  C«. 


Sail  Lake  City — Clayton-Daynes  Music  Co. 
San  Antonio,  Tex. — H.  C.  Reea  Optical 
Co. 

San  Francisco — Peter  Bacigalupi  &  Sons. 

Schenectady,  N.  Y. — Finch  &  Hahn,  Jay 
A.  Rickard  &  Co. 

Scranton — Ackerman  &  Co.,  Technical 
Supply  Co. 

Seattle,  IVask.—D.  S.  Johnston  Co.,  Koh- 
ler &  Chase. 

Sharon,  Pa.—W.  C.  De  Forest  &  Son. 

Sioux  City,  Iowa — Early  Music  House. 

Spokane,  IVash. — Spokane  Phono.  Co. 

Springfield,  Mass. — Flint  &  Brickett  Co. 

St.  John,  N.  S.— W.  H.  Thorne  &  Co., 
Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
ber-Benner  Music  Co.,  Silverstoiie  Talk- 
ing Machine  Co. 

St.  Faul—W.  J.  Dyer  &  Bros.,  Koehlcr  S: 
llinrichs,  Minnesota  Pln,tno.  Co. 

Syracuse — W.  D.  Andrews. 

Toledo — Hayes  Music  Co. 

Toronto — R.  S.  Williams  &  Sons  Co., 
Ltd. 

Trenton,  N.  J. — StoII   Blank  Book  and 

Stationery  Co.,  John  Sykea. 
Troy,  N.  K.— Finch  &  Hahn. 
Utica — Oark-Horrocks    Co.,    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co. 
Vancouver,  B.  C.—U.  W.  Waitt  &  Co., 

Ltd. 

Washington — E.  F.  Droop  &  Sons  Co. 
Waycross,  Ga. — Gea.  R.  Youmans. 
Williamsport,  Pa.—W.  A.  Myers. 
Winnipeg— R.   S.  Williams  k  Sons  Co., 
Ltd. 

Worcester,  Mass. — Wer  Johnson  Sporting 
Goods  Co. 


THE  TALKING  MACHINE  WORLD. 


11 


R.  S.  WILLIAMS  &  SONS  CO.'S  OUTING. 


Picnic  Given  by  the  Members  of  This  Firm  to 
Their  Employes  a  IVlost  Enjoyable  Event — 
Games  of  All  Kinds  Indulged  in  Followed  by 
a  Good  Dinner — An  Unique  Menu. 


The  annual  picnic  of  the  employes  of  the  R.  S. 
Williams  &  Sons'  Co.,  Ltd.,  Toronto,  Canada, 
which  was  held  at  Centre  Island  recently,  was 
one  of  the  most  successful  outings  in  the  history 
of  that  institution,  and  numbered  among  the 


which  an  elaborate  dinner  was  served  at  Island 
Park,  the  unique  menu  provided  reading  as  fol- 
lows: 

ME'N  YOU. 
7  p.m.  Only  One  Call  for  Supper. 

going  to  be  fine. 
Chilly  Races 
(Kold  Meets) 
Full  grown  calf — scolded  A 
(Roast  Beef) 

Prefix  of  Hammer 
(Ham) 

Katsup  a  la  Tomato  Perlez  vou  mustard 

Love-lorn  cucumbers 
(Sweet  pickles) 
Salads 

The  Irishman's  delight  Policeman's  place  of  rest 


Wade  in  for  it's 


waggin'  necessity 
(Tongue) 


(Potato) 


■   BASEBAtl.  TEAMS  OF  li.  S.  WILLIAMS  &  SONS  CO. 

guests,  E.  A.  Hawthorne,  president  of  the  Haw- 
thorne &  Sheble  Mfg.  Co.,  Philadelphia,  Pa.  The 
R.  S.  Williams  &  Sons'  Co.  are  among  the  large 
talking  machine  houses  in  Canada,  and  it  is  said 
that  65  per  cent,  of  the  talking  machines  enter- 
ing Ca.nada  last  year  were  for  this  concern. 

A  series  of  races  and  contests  participated  in 
by  the  employes,  their  wives  and  sweethearts, 
followed  by  an  exciting  ball  game,  tended  to 
make  the  afternoon  a  most  enjoyable  one,  after 


(Beet) 
What    most    of  us 
need  the  dough  for 
(Bread) 
Creamery  Goat 
(Butter) 
Caque 
Produkshun 
(Fruit) 
Void  of  beauty 
(Plain) 

Fruit  of  the  genus 
juglans 
(Walnut) 
What  we  will  do  be- 
fore the  ball  game 

(Peel) 
Frozen  or  cogealed 
milk 
(I  Scream) 
(Frozen) 
Cause  of  original  sin 

(Apples) 
Depressed  circumfer- 
ences containing  a 

vesicular  pulp 
obtained  from  the 
Citrus 
(Oranges) 
Fruit  of  the  genus 
-  must.-a-tropical 
treat,  or  Italian 
specialty 
(Bananas) 
A  decoction  or  in- 
fusion of  hyson 
in  boiling  water. 
It  minus  I 
(Tea) 

Sour  help,  or  what  we  often  get  without  the  suffix 
( Lemon-ade) 
Eat  to  live,  but  do  not 
Live  to  eat 

(All  necessities,  including  ambulance,  etc.,  in 
attendance) 

8  p.m.  Moonlight  sail  (moon  permitting)  to  Scarboro 
Beach  in  private  launch.  Music  to  be  furnished  by 
the  World's  greatest  operatic,  comic  and  popular 
artists,  including  Robinson  Caruso,  Emma  Screams, 
Madame  Yelba,  Paul  Pantson,  Eduard  de  Restcuro 
and  others. 

GOD  SAVE  THE  KING. 

Mr.  Williams  is  a  connoisseur  of  old  musical 
instruments  and  has  the  most  valuable  collec- 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

LC.S.  LANGUAGESYSTEM 

PHONOGRAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  yoti  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  918,  SCRA.NTON,  PA. 


J!.    S.    WILLIAMS,    ME.    ML'REAY,   E.    A.    HAWTHOENB  AND 
H.  G.  STANTON. 

tion  of  old  musical  instruments  in  Canada,  hav- 
ing many  that  are  three  and  four  hundred  years 
old.  He  has  an  instrument  in  his  possession,  of 
which  there  is  not  a  duplicate  in  North  America, 


LADIES   WHO   PAETICIPATED   IN   THE  SPOETS. 

and  the  only  duplicate  is  in  the  Kensington 
Museum  in  Great  Britain.  Every  year  Mr.  Will- 
iams visits  Great  Britain  in  search  of  old  musi- 
cal instruments.  He  is  now  in  Germany  on  his 
yearly  quest. 


TRIBUTE  TO  THE  "TALKER." 

The  World  Says  It  Is  Fast  Becoming  the  Great 
Mechanical  Friend  of  IVIan. 


In  an  editorial  the  other  day  the  New  York 
World  had  this  to  say: 

"The  Chicago  suggestion  of  sermons  by  phono- 
graph should  solve  the  vexed  question  of  minis- 
ters' vacations  and  summer  church-closing.  Cler- 
gymen leaving  the  requisite  number  of  sermon- 
charged  cylinders  behind  on  their  departure  may 
climb  the  Alps  or  explore  the  catacombs  in  the 
serene  consciousness  that  their  voices  are  contin- 
uing to  ring  from  the  pulpit  under  the  direction 
of  an  efficient  operator.  Satan  will  not  And  even 
a  constructive  recess  in  church  work  of  which  to 
take  advantage. 

"The  phonograph,  as  elaborated,  is  fast  becom- 
ing the  great  mechanical  friend  of  man  and 
automatic  home  companion.  It  teaches  him  lan- 
guages like  a  professor.  It  brings  to  his  ear 
the  voice  of  the  prima  donna  or  of  the  end  man 
as  he  desires.  He  will  probably  soon  be  able 
to  hear  in  the  privacy  of  his  home  the  ten  ora- 
tions of  the  Peerless  Leader  which  Mr.  Bryan 
recently  talked  into  a  phonograph.  In  course 
of  time  he  may  need  only  to  open  a  cabinet 
drawer  to  get  a  wax  cylinder  of  a  Roosevelt  spe- 
cial message  or  a  Loeb  denial." 


Among  the  interesting  relics  of  Oriental  ex- 
plorers and  pioneers  displayed  at  the  "Orient  in 
London"  Exhibition,  held  in  London  last  month, 
was  a  phonographic  record,  just  received  from 
Australia,  of  the  voice  of  James  Chalmers 
"Tamante,"  who  was  killed  by  savag^g  on  Goari- 
bari  Island  seven  years  age 


12 


THE  TALKING  IVIACHINE  WORLD. 


EDISON 
PHONOGRAPH 


COLUMBIA 
GRAPHOPHONE 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrument  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns— NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ; " 
all  that  is  required  is  simply  the  turning  of  a  small  thumb  screw  to  fasten  securely  the  "  IDEAL "  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL/'  made  of  pure  aluminum,  is  nearly  six  feet  in  circumference,  assuring  the 
maximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

The  "  IDEAL  "  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get  "IDEAL"  music. 


Jfeberal  iWanufacturmg  Company 

2095  Cast  36tfj  Street        "  -  -         Clebelani,  (!^i&io 


THE  TALKING  MACHINE  WORLD. 


13 


TALKER  SUPPLANTS  CHOIR. 

Is  Put  to  Novel  Use  ih  the  North  Congrega- 
tional Church  of  Lynn,  Mass. 


The  members  of  the  North  Congregational 
Church,  of  Lynn,  Mass.,  opened  up  a  new  field 
for  the  phonograph  recently  by  conducting  a 
divine  service  in  which  the  machine,  played  an 
important  part.  The  machine  was  used  in  at 
least  half  the  exercises  of  the  service,  taking  the 
place  of  organ  and  choir. 

'Staid  deacons,,  who  it  was'  feared  might  regard 
the  introduction  of  the  phonograph  with  dis- 
favor, hailed  it  instead  as  a  splendid  idea,  while 
the  congregation  at  the  conclusion  of  the  exer- 
cises pronounced  the  service  as  the  most  satis- 
factory held  in  a  long  time. 

So  well  did  the  machine  do  its  part  in  carrying- 
out  the  program  that  it  was  again  used  in  the 
services  conducted  at  the  City  Farm  on  Tower 
Hill,  Lynn.  Bach  Sunday  the  different  churches 
in  Lynn  conduct  in  turn  services  at  the  City 
Farm,  and  unusual  interest  was  manifested  by 
the  100  or  more  inmates  in  the  exercises  because 
of  the  prominence  of  the  talking  machine. 

Principal  Francis  Haseltine,  of  the  Whiting 
Grammar  School,  Lynn,  a  prominent  member  of 
the  North  Congregational  Church,  is  responsible 
for  introducing  the  machine  into  the  services  of 
the  church.  For  some  time  the  church  has  been 
without  a  pastor,  and  while  it  has  not  been  diffi- 
cult to  ■  get  a  minister  to  conduct  the  Sunday 
morning  services  in  the  church,  it  has  devolved 
upon  the  deacons  and  other  prominent  members 
to  provide  the  evening  program. 

This  task  Was  not  an  easy  one,  but  Mr.  Has- 
eltine solved  the  difficulty  by  bringing  to  church 
a  big  talking  machine,  as  perfect  as  could  be 
manufactured,  playing  records  producing  sacred 
music  sung  by  the  great  singers  of  the  world. 
The  machine  was  placed  in  a  side  room  and  was 
operated  so  that  it  played  a  sacred  song  between 
the  hymns  sung  by  the  congregation  and  the  ad- 
dresses made  by  various  speakers. 

The  services  were  conducted  in  the  following 
order:  The  congregation  sang  the  hymn,  "We 
Are  But  Strangers  Here,"  after  which  the  ma- 
chine responded  with  "There  Will  Be  Glory  for 
Me."  Then  between  responsive  readings  the 
phonograph  played  "He  Was  Despised"  and 
"Comfort  Me." 

There  then  followed  several  three-minute  ser- 
mons, in  which  the  speakers  discussed  such  sub- 
jects as  would  lead,  up  to  the  selection  to  follow 
on  the  machine.  In  this  way  the  machine  ren- 
dered "Nearer,  My  God,,  to  Thee,"  "Why  Hast 
Thou  Forsaken  Me,"  "Lead,  Kindly  Light," 
"When  the  Roll  Is  Called,"  the  church  scene 
from  The  Old  Homestead;  "Almost  Persuaded" 
and  "How  Firm  a  Foundation." 

"I  did  not  know  but  the  idea  of  having  a  talk- 
ing machine  play  in  church  would  frighten  some 
of  the  older  members,"  said  Mr.  Haseltine,  "but 
t  found  out  that  everybody  was  glad  to  have  it, 
even  though  it  was  a  decided  novelty.  It  was 
the  first  time,  so  far  as  I  know,  that  a  machine' 
was  used  in  divine  service  in  this  section,  but 
we  were  all  more  than  pleased  with  the  results. 

"The  congregation  sitting  and  listening  to  the 
sacred  songs  coming  from  the  machine  in  the 
next  room  were  in  an  excellent  attitude  of  de- 
votion, and  the  beautiful  sentiments  expressed 
by  these  songs  made  the  service  yery  impressive." 


to  cry  "Stop!"  and  a  set  piece  for  the  14th  of 
July  will  emit  "Vive  la  Republique!" 

It  is  too  bad  that  this  invention  is  not  suf- 
ficiently perfected  to  be  used  in  the  forthcoming 
Presidential  campaign.  It  would  add  still  further 
to  the  excitement  incident  to  this  great  event. 


VOCAL  FIREWORKS  THE  LATEST. 

Pyrotechnical     Invention     by     a  Frenchman 
Which  Cries  Out  "Vive  La  Republique!" 


An  important  communication  read  before  the 
French  Academy  of  Science  in  Paris  last  week 
treated  of  fireworks  which  not  only  please  the 
eye,  but  are  capable  also  of  reproducing  patriotic 
speeches  or  other  announcements  as  occasion  re- 
quires. The  inventors  of  these  vocal  fireworks 
are  Georges  and  Gustave  Laudet,  who  have  been 
•working  upon  the  system  for  three  years.  By 
.an  arrangement  of  different  explosives  they  are 
now  able  to  produce  both  vowels  and  consonants. 
A  railroad  cartridge  of  their  desigjp.  will  be  able 


TRADE  IN  THE  TWIN  CITIES. 

Business  Close  to  Normal — New  Firm  Success- 
ful— Severin  Co.  Change  Hands — New  Eng- 
land Furniture  Co.  Enlarge  Quarters — Other 
Interesting  News. 


(Special  to  The  Talking  Machine  World.) 

Minneapolis  and  St.  Paul,  July  1,  1908. 
Koehler  &  Hinrichs,  of  St.  Paul,  dealers  in 
Victor  and  Edison  machines  and  supplies,  find 
business  on  the  pick-up  and  almost  normal  for 
the  month  of  June.  Arrangements  will  soon  be  . 
made  to  enlarge  stock  room  and  prepare  for  a 
busy  fall  business.  Archie  Mathers,  manager 
for  this  department,  has  built  the  business  from 
almost  nothing  to  one  of  the  largest  in  the  North- 
west. 

W.  J.  Dyer  &•  Bro.  have  had  a  very  good  trade 
during  the  spring  months.  George  MaiFS,  man- 
ager of  the  talking  machine  department  is  con- 
stantly pounding  away  and  getting  his  share  of 
all  the  business  that's  going. 

The  Bird  Cycle  Co.,  new  dealers  in  Edison  ma- 
cliines  and  records,  are  building  up  a  nice  trade 
^in  connection  with  their  bicycle  business  and  ex- 
pect to.  do  well  this  fall. 

Theo.  Severin  &  Co.,  236  Nicollet  avenue,  re- 
cently changed  hands  and  are  now  being  op- 
erateS  under  the  name  of  The  Talking  Machine 
Co.  Their  business  has  been  very  satisfactory 
during  the  spring  and  increasing  each  month. 
They  carry  a  complete  line  of  Victor  and  Edison 
machines  and  records,  and  have  one  of  the  neat- 
est stores  in  tlie  West,  being  equipped  in  mission 
style  of  fixtures,  red  burlap,  palms,  electric  fans, 
etc. 

The  New  England  Furniture  Co.,  large  dealers 
in  Victor  and  Edison  machines  and  supplies,  have 
recently  enlarged  their  quarters  and  now  have  a 
very  attractive  show  room.  Manager  A.  Mc- 
Goon  is  looking  for  a  picking  up  of  conditions 
for  the  late  season. 

The  continued  rains  have  made  summer  out- 
ings unthought  of  and  kept  the  season  late. 

The  Minneapolis  Phonograph  Co.,  a  new  out- 
fit, have  a  good  stock  of  machines  and  records 
and  are  building  up  a  nice  trade.  They  are  lo- 
cated at  27  Seventh  street,  South,  and  bid  fair 
to  work  up  to  a  large  business  in  time. 

-The  Bunnell-Kelsey  Co.,  |28  Central  avenue, 
Northeast,  have  been  dealing  in  Victor  and  Edi- 
son lines  for  the  past  two  years,  and  while  trade 
has  been  backward  they  report  it  is  improving 
and  conditions  are  on  the  upward  move. 

With  good  crops  in  the  Northwest,  which,  by 
the  way,  look  better  in  all  districts  (except  where 
floods  are),  than  they  have  for  years,  and  presi- 
dential election  settled,  the  great  Northwest  will 
push  forward  once  more  and  take  its  place  in 
demanding  hundreds  of  machines  and  thousands 
of  records.  Jobbers  will  have  many  new  dealers 
to  supply  with  opening  outfits  of  both  Victor  and 
Edison  lines,  and  it  will  mean  more  push  in  new 
directions  and  more  business. 


AN  INTERESTING  SUIT. 


The  rights  of  a  singer  vs.  record  manufacturer 
was  the  basis  of  a  recent  interesting  case  in  the 
Commercial  Court  of  England  when  Mile.  Berthe 
Soyer,  a  celebrated  contralto,  sued  a  record  manu- 
facturer for  breach  of  contract.  Mile.  Soyer  en- 
tered into  a  contract  with  the  manufacturer,  by 
which  she  was  to  receive  £8  each  for  singing  50 
pieces  from  her  repertoire,  so  that  her  voice 
could  be  recorded.  After  she  had  rendered  her 
twelfth  selection  the  manufacturer  wanted  to 
cancel  the  contract  on  the  ground  that  the  sing- 
er's voice  could  not  be  recorded.  In  addition,  he 
demanded  the  return  of  the  £100  which  he  had 
already  paid  to  Mile.  Soyer.  The  claim  was  op- 
posed by  Mile.  Soyer,  who  won  the  action,  the 
court  allowju^  her  £120  damages. 


You  want  the 
goods 

And  yott  want  them  right  away. 
You  haven't  time  to  jack  up  a 
tardy  distributor  or  hsten  to  his 
excuses  for  not  ■  shipping  your 
goods. 

You  want  to  .devote  your  time 
and  energy  to  building  up  business 
and  taking  care  of  customers. 
Your  jobber  ought  to  help  you  in 
this.  He  should  take  all  shipping 
troubles  right  off  your  hands  ■  and 
keep  you  posted  about  new  articles. 

Does  your  distributor  do  this? 

We  never  fail  to  ship  goods  the 
day  your  order  is  received.  We 
always  have  what  you .  want,  and 
we  have  it  rig'ht  here  in  our  own 
establishment  ready  for  shipment. 

Victors,  Victor  Records,  record 
cabinets,  horns,  fibre  cases,  Eng- 
lish needles  and  all  other  ac- 
cessories— we  have  all  of  them  all 
the  time. 

If  you  want  to  get  your  goods 
so  promptly  that  yott  will  never 
have  to  worry  about  them  or  dis- 
appoint a  customer,  let  us  get  to- 
gether. Write  to-day  for  latest 
catalogue. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


14 


THE  TALKING  MACfflNE  WORLD. 


ATTENTION 

Talking    Machine  Men 


/|T  We  have  something  which  will  interest  you  and 
something  which  from  a  dollar  making  viewpoint 
has  demonstrated  its  worth. 


It  will  help  summer  trade,  and  trade  at  all  seasons 
for  that  matter,  because  it  is  a  business  builder. 


We  refer  to  THE  REGINAPHONE  which  is  a 
talking  machine  of  the  highest  grade  combined 
with  the  Regina  Music  Box. 

^  You  Know  the  standard  fairly  won  by  the 
REGINA  in  the  music  box  field.  It  is  the  leader, 
and  in  the  Reginaphone  you  have  the  splendid 
REGINA  music  box  and  a  perfect  talking  machine 
combined  in  one.  You  can  sell  this  creation  at  a 
price  which  brings  it  within  reach  of  people  of 
moderate  income. 

flf  We  emphasize  the  REGINAPHONE  because  it 
is  meeting  with  a  specially  large  demand  even 
in  ordinarily  dull  times.  Then  we  have  a  complete 
line  of  REGINA  specialties  which  you  can  handle 
harmoniously  in  connection  with  the  talking  machine 
line. 

/TT  Let  us  take  this  subject  up  with  you.    We  feel 
that  we  can  do  business  along  lines  which  will 
inure  to  your  pleasure  and  your  profit  as  well. 


THf 


f 


Manufacturers  of  Regina  Music  Boxes,  Reginaphones,  Reginapianos,  Regina  Chime 
Clocks,  Sublima  Pianos,  Automatic  Talking  Machines  and  Coin  Operated 
Instruments,  Distributors  of  Victor  Talking  Machines  and 
Edison  Phonographs  and  Records 

Main  Office  and  Factory,  RAHWAY,  N.  J. 


Broadway  and  1 7th  Street,  New  York         259  Wabash  Avenue,  Chicago 


THE  TALKING  MACHINE  WORLD. 


15 


MILWAUKEE'S  BUDGET  OF  NEWS. 

Wholesale  Trade  Shows  Up  Much  Better  Than 
Anticipated — L.  McGreal  Furnishes  Stock  for 
New  Gimbe!  Department — Schuster  Depart- 
ment Store  Also  to  Handle  Talkers — Hoeffler 
Mfg.  Co.  Doing  Well  With  Edison  Line — 
Talking  Machine  Men  on  Merchants'  Tour — 
Recent  Trade  Visitors. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  July  8,  1908. 

The  wholesale  trade  in  the  Milwaukee  talking 
machine  field  is  being  maintained  far  better  than 
was  anticipated  earlier  in  the  season  and  several 
dealers  are  reporting  that  sales  are  larger  in 
total  than  at  the  same  period  last  year.  This 
condition  of  affairs,  considering  the  depression 
that  has  been  experienced  in  so  many  lines,  is 
considered  to  be  remarkable.  Indications  about 
the  state  all  point  that  this  excellent  wholesale 
trade  'will  not  only  be  retained,  but  is  to  be 
increased  during  the  summer  months.  Retail 
trade  in  Milwaukee  is  temporarily  a  little  quiet 
with  a  few  dealers,  but  the  leaders  in  the  field 
are  finding  conditions  to  be  of  the  best.  The 
summer  resort  season  is  opening  with  the  result 
that  sales  have  been  increased  and  repair  work 
has  been  given  a  great  impetus.  Fall  trade, 
which  is  expected  to  exceed  all  previous  records, 
is  expected  by  all  of  the  Milwaukee  dealers,  who 
are  laying  their  plans  accordingly. 

Collections  are  much  better  than  they  have 
been  since  the  financial  depression  and  cash 
sales  are  more  in  evidence  than  for  some  time. 
Cases  of  repossession  of  machines  have  ceased 
to  be  met  with,  say  the  dealers. 

July  records  are  selling  well  and  dealers  say 
that  the  usual  summer  demand  for  the  lighter 
class  of  records  is  being  experienced.  The  Edi- 
son Bryan  records  have  made  a  decided  hit  in 
Milwaukee  and  records  containing  talks  by  the 
Democratic  leader  are  much  sought  for.  Records 
of  the  great  composers  are  selling  well  as  usual. 

Lawrence  McGreal,  with  Miss  Gannon,  attend- 
ed the  convention  at  Atlantic  City  of  the  Na- 
tional Association  of  Talking  Machine  Jobbers. 
Mr.  McGreal  was  scheduled  for  the  reading  of 
papers  before  the  convention. 

An  extended  line  of  Edison  and  Victor  talking 
machines  and  records  will  soon  be  opened  at  the 
Gimbel  department  store  in  this  city.  The  com- 
plete stock  will  be  secured  from  Lawrence  Mc- 
Greal. A  foreign  line  of  machines  has  always 
been  handled  by  this  big  department  store,  which 
has  found  that  Milwaukee  requires  the  American 
styles.  A  new  manager  will  soon  be  secured 
for  the  talking  machine  department  of  the  estab- 
lishment. The  Schuster  department  store,  one  of 
the  newest  and  finest  in  this  city,  has  also  made 
arrangements  to  carry  the  Edison  and  Victor. 
Mr.  McGreal  is  being  complimented  for  his  suc- 
cess in  educating  the  Milwaukee  department 
stores  to  the  fact  that  the  talking  machine  field 
can  be  made  one  of  the  most  profitable  branches 
of  the  business.  The  three  other  leading  depart- 
ment stores  of  the  city,  Boston  store,  Espenhain's 
and  Barrett's,  also  maintain  a  good  trade  in  the 
talker  line. 

The  Edison  business  phonograph  is  steadily 
becoming  more  popular  in  Milwaukee  and  the 
Hoefller  Mfg.  Co.,  the  Milwaukee  and  Wisconsin 
agents  for  the  machine,  are  experiencing  suc- 
cess in  this  new  line,  which  is  in  charge  of  J.  H. 
Becker,  Jr. 

"We  have  just  sold  four  of  the  machines  in 
the  new  Caswell  building  here  in  the  city,"  said 
Mr.  Becker,  "and  we  have  orders  placed  for  two 
more.  These  machines  were  sold  to  lawyers,  who 
are  finding  the  business  talker  to  be  far  in  the 
lead  of  stenographers.  I  expect  to  sell  twenty 
of  the  machines  in  this  one  building  alone.  The 
sale  of  Victor  Victrolas  is  going  on  unal^ted  and 
we  have  sold  two  this  week." 

A.  D.  Herriman,  manager  of  the  Columbia 
Phonograph  Co.,  reports  having  some  extra  fine 
sales  in  Twentieth  Century  machines,  which  are 
much  sought  for  by  summer  resorters. 
'  Sales  Manager  Marx,  of  the  Regina  Co.,  was  a 
recent  Milwaukee  visitor.  The  Regina  music 
boxes  are  much  in  demand,  say  the  talking  ma- 
chine dealers  who  handle  the  line. 


Lawrence  McGreal,  one  of  Milwaukee's  leaders 
in  the  talking  machine  field,  made  a  marvelous 
hit  on  the  recent  annual  excursion  of  the  Mil- 
waukee Merchants  and  Manufacturers'  Associa- 
tion, which  included  a  tour  of  South  and  North 
Dakota  and  southern  Minnesota.  Mr.  McGreal 
was  accompanied  by  William  P.  Hope,  north- 
western representative  of  the  National  Phono- 
graph Co.,  as  well  as  Victor  Victrola  and  an 
Idealia  Edison.  The  party  of  eighty-four  repre- 
sentative Milwaukee  business  men  was  highly  en- 
tertained en  route.  At  each  station  visited  by 
the  party  Mr.  McGreal  and  Mr.  Hope  gave  con- 
certs and  furnished  the  music  for  the  entertain- 
ing programmes  that  were  presented  by  the  vis- 
itors. Mr.  McGreal  believes  that  the  plan  was 
an  excellent  advertising  scheme  for  the  Edison 
and  Victor. 

H.  C.  Smith,  Edison  talking  machine  dealer  at 
Whitewater,  Wis.,  for  some  years,  recently  vis- 
ited Milwaukee  wholesalers  and  placed  a  $500 
order  in  the  Edison  line.  P.  C.  Jackson,  of  the 
Jackson  Co.,  Muskego,  Wis.,  also  secured  a  stock 
of  leading  machines  for  his  establishment.  H. 
Lappley,  of  Mazomania,  Wis.,  D.  Harding,  of 
Ludington,  Mich.,  and  H.  Hathaway,  of  Graff  & 
Co.,  Spring  Lake,  and  his  wife  were  also  callers 
on  the  jobbing  trade. 

William  P.  Hope,  northwestern  representative 
of  the  National  Phonograph  Co.,  is  spending  his 
vacation  with  his  parents  at  Spirit  Lake,  la. 

Simon  Goerke,  with  two  establishments  in  the 
city,  has  discontinued  his  branch  at  611  Grand 
avenue  and  removed  the  stock  to  the  store  at  405 
Chestnut  street.  Mr.  Goerke,  who  is  one  of  tne 
pioneer  Milwaukee  talking  machine  dealers,  is 
of  the  opinion  that  better  results  will  be  met 
with  by  combining  the  two  establishments. 

William  A.  Schmidt,  with  Lawrence  McGreal, 
has  organized  within  the  last  month  17  agencies 
about  Wisconsin  for  the  handling  of  the  Edison 
and  Victor  machines. 

The  Huseby  Co.,  dealers  in  talking  machine 
supplies  at  454-456  Grove  street,  this  city,  re- 
cently had  a  narrow  escape  from  a  disastrous 
fire  which  was  caused  by  fireworks.    Damage  re- 


sulting to  the  building  was  fully  covered  by  in- 
surance. 

Voices  of  the  great  composers  brought  back  in 
all  of  their  richness  recently  entertained  an  en- 
thusiastic audience  at  the  club  rooms  of  the  Ho- 
tel Pfister,  Milwaukee,  at  a  private  concert  given 
by  Lawrence  McGreal  and  H.  M.  Neberlein,  Victor 
representative. 


TALKERS  ON  THE  FLEET. 

Tars  Well  Supplied  With  These  Music  Makers. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  June  29,  1908. 

The  "Boys  in  Blue"  on  board  our  ships  of 
war  are  more  familiar  with  the  talking  machine 
than  are  many  so-called  "land  lubbers."  This 
was  particularly  noticeable  when  the  Atlantic 
fleet  touched  the  different  points  of  the  Pacific 
coast  by  visitors  to  the  ships. 

The  first  sound  that  greeted  your  ears  as  you 
neared  the  great  battleships  would  be  the  strains 
of  the  "Merry  Widow  Waltz"  coming  from  a 
nearby  porthole.  In  looking  over  the  ship  you 
would  run  across  them  from  forecastle  to  fire- 
room.  At  least  every  ship  had  not  less  than  five, 
some  owned  by  the  officers  and  others  by  the 
boys,  who  find  great  pleasure  in  them  while 
lying  about  the  decks  in  the  sun  or  huddling  up 
together  under  an  eight-inch  turret  In  the  rain. 
Each  ship  maintains  a  talking  machine  fund 
with  which  to  purchase  nefw  records,  and  each 
member  of  the  crew  donates  something  to  the 
secretary  each  month  for  this  cause.  The  rec- 
ords in  some  cases  are  kept  by  a  librarian,  who 
has  a  systematic  arrangement  for  keeping  them. 
In  the  officers'  quarters  we  often  find  Victrola's, 
and  in  one  case  an  Auxetophone. 


A  brand  new  begging  stunt  was  recently  ex- 
posed in  Berlin,  when  a  vagrant  was  arrested  for 
visiting  private  houses  with  a  talking  machine 
which,  when  started;  poured  out  a  heartrending 
tale  of  the  owner's  misfortunes.  He  never  .failed 
to  capture  money. 


VICTOR  DISC 
TALKING 
MACHINEIS 
AND  RE.CORDS 


Iberbert  p,  jfrencb 

Dealer  in  ualRiug  fBlacbittes 

SUPPLIES  AND  PARTS 


EDISON 

PHONOGRAPHS 
and 

GOLD  moulde:d 

RECORDS 


Potsdam,  N.  Y,,  May  11th,  1908. 

The  Zed  Company,  New  York. 

Dear  Sire: — The  records  were  rec'd  O.K.  and  I 
wish  to  say  that  in  volume  and  clearness  they  are  far 
beyond  my  expectations;   if  the  general  run  of  them  are 
as  good  as  these,  "and  I  do  not  doubt  but  what  they  are," 
it  will  be  Zon-o-phone  records  that  I  shall  handle 
hereafter  instead  of  ...   .     At  the  time  your  records 
came  in  there  was  a  musician  in  my  store  and  when  he 
heard  the  instrumental  selections  he  said  they  came 
the  nearest  to  the  real  thing  he  had  ever  heard  ;  every 
one  that  has  heard  them  say  they  are  fine.  Thanking 
you  for  your  prompt  shipment  and  assuring  you  that  you 
will  receive  more  orders  from  me,  I  am  Yours  Respect- 
fully, Herbert  P.  French. 


Mr.  Herbert  P.  French  is  one  of  a  great  number  of  dealers 
that  have  made  a  "hit"  with  our  "Hits."  Have  you  heard' 
this  month's  great  hit,  "The  Daddi  Records,"  Mr.  Dealer.? 

Come  and  hear  them  or  write  us. 


THE  ZED  CO.,  77  Chambers  St.,  New  York 


THE  TALKING  MACHIKE  WORLD. 


GRAPHOPHONES  ON  NEW  CRUISER. 


"North  Carolina"  Recently  Placed  in  Commis- 
sion Equipped  With  Two  Columbia  Machines 
and  Liberal  Supply  of  Records — Popular  En- 
tertainers in  the  Navy. 


One  of  the  latest  United  States  cruisers,  the 
"North  Carolina,"  recently  placed  in  commission, 
has  just  added  two  BD  graphophones  and  a  sup- 


from  the  naval  academy.  The  midshipmen  have 
this  opportunity  to  study  the  manoeuvering  of  a 
big  warship  under  actual  seafaring  conditions, 
and  this  training  will  put  a  finish  to  the  book 
learning  the  youthful  naval  officers  have  already 
acquired  in  the  course  at  the  Academy.  The  day 
before  she  sailed,  a  committee  from  the  "North 
Carolina"  visited  the  Baltimore  store  of  the 
Columbia  Phonograph  Co.  and  purchased  two  BD 
graphophones  and  a  large  supply  of  records. . 

In  a  chat  with  a  mem- 
ber of  the  Columbia  Co. 
the  other  day,  he  said: 
"If  there  is  any  place 
where  the  merit  of  the 
Columbia  graphophone 
is  known  and  appre- 
ciated, it  is  in  the 
United  States  Navy.  Al- 
most every  large  ship 
has  one  or  more  grapho- 
phones and  a  large 
stock  of  records.  It  is 
safe  to  say  that  there 
is  over  a  score  or  more 
of  Columbia  grapho- 
pnones  on  our  fleet  now 
in  the  Pacific." 


U.  S.  S.  ■•■-N'OKXH  CAROI.IN.\. 

ply  of  Columbia  records  to  its  equipment.  This 
cruiser  has  a  displacement  of  14,500  tons  and  a 
speed  of  22  knots.  It  represents  perhaps  the 
highest  development  of  the  armored  cruiser.  Her 
crew  consists  of  600  men,  and  she  is  armed  with 
four  10-inch  guns,  sixteen  6-inch  guns,  twenty- 
two  3-inch,  twelve  3-pounders,  fourteen  small 
guns  and  four  21-inch  torpedo  tubes.  Her  armor 
protection  is  especially  heavy  for  a  boat  of  this 
type:  belt,  5  inches;  turrets,  9  inches  to  5  inches; 
barbettes,  7  inches  to  4  inches;  deck,  4  inches  to 
1%  inches. 

The  "North  Carolina"  sailed  from  Annapolis 
June  9  for  a  long  practice  cruise  in  Cuban  waters, 
loaded  down  with  midshipmen  just  graduated 


NEW  INDESTRUCTIBLE  JOBBERS 

In  Widely  Separated  Sections,  Canada  and  Ten- 
nessee, Carry  on  Progressive  Campaign. 


We  have  just  received  information  from  Al- 
bany, N.  Y.,  that  the  Indestructible  Phonographic 
Record  Co.  have  taken  on  two  new  jobbers  during 
the  past  month.  One  is  the  Assiniboa  Music  Co., 
of  Medicine  Hat,  Alberta,  Canada.  This  shows 
the  far-reaching  business  methods  of  the  Inde- 
structible Co.,  and  we  have  no  doubt  but  that 
the  Indestructible  records  will  meet  with  a 
hearty  welcome  in  this  more  or  less  remote  lo- 
cality.   As  is  probably  known,  the  winters  in 


Alberta  are  very  severe,  whereas  the  summer  is 
short  and  inclined  to  be  hot.  This  is  a  very 
rigid  test,  climatically,  for  the  Indestructible  rec- 
ords, but  they  are  peculiarly  adapted  to  use  in 
localities  of  this  nature,  since  they  are  "climatic 
proof."  The  Assiniboa  Music  Co.  do  a  large 
music  business  in  their  locality  and  are  thor- 
oughly progressive  and  have  several  traveling 
men  on  the  road. 

The  other  jobber  is  F.  M.  Atwood,  123  Monroe 
avenue,  Memphis,  Tenn.  This  is  a  case  where 
e.xtremes  come  together.  These  two  firms  are 
certainly  remotely  distant  from  one  another  and 
show  the  wide  distribution  and  popularity  which 
Indestructible  records  are  gaining  every  day. 
F.  M.  Atwood  is  very  well  known  to  the  Southern 
talking  machine  trade  and  he  has  many  novel 
ideas  for  pushing  the  sale  of  Indestructible  rec- 
ords in  his  territory.  The  plan  is  to  carry  on 
a  thoroughly  progressive  campaign.  As  every- 
one knows,  business  is  every  year  picking  up 
more  and  more  in  the  South  and  many  business 
men  throughout  the  country  will  profit  by  the 
example  of  their  Southern  brothers.  -Mr.  At- 
wood has  the  oldest  talking  machine  house  in 
Memphis -and  is  one  of  the  "livest"  jobbers  to  be 
found  anywhere  in  this  country. 


THE  PITTSBTJEG  CAMEEAPHONE  CO. 


The  Greater  Pittsburg  Cameraphone  Co.,  Pitts- 
burg, Pa.,  have  been  incorporated  under  the  laws 
of  Arizona,  with  headquarters  given  as  Phoenix, 
for  the  purpose  of  exhibiting  the  talking  pictures 
produced  by  that  certain  combination  of  machines 
known  as  the  "Cameraphone"  and  of  leasing, 
erecting  or  otherwise  procuring  desirable  quar- 
ters and  all  appurtenances  necessary  for  the 
carrying  on  of  the  business  of  exhibiting  the  talk- 
ing pictures.  Capital  stock,  $10,000.  Incorpor- 
ators: E.  G.  Thomas,  W.  J.  Davis,  and  W.  P. 
Dunham. 


A.  E.  Day,  of  Lincoln,  Neb.,  has  bought  the 
talking  machine,  piano  and  organ  stock  of  Gour- 
ley  Bros.,  in  that  city,  and  will  conduct  the  busi- 
ness at  the  same  address. 


The  Cady  Sectional  Cylinder  Record  Cabinet 


The   Jiase  i 
tached,  each 
Itecords.  Size, 
hish,  caDacity 


ncludes  t\\ 
containing 
21   in.  X 
S4  Records 


o  drawers 
42  pegs 
21  in.,  14 


at- 
for 
in. 


■■■■4%  ^  i 

 -   ■  ^1 


I 


SIX-DRAWER  CABINET 

Here  wc  show  n  Sectional  Cabinet  con- 
liilrilnK  one  Base  A,  one  Top  B,  and  three 
■Drawer  Sections  (',  ;;lvlii(;  a  capaclt.v  of 
i;.)2  UiM'ords.  As  inati.v  more  C  Sections 
can  he  ailded  as  the  height  of  the  room 
will  permit. 


(PATENT  PEINDIING) 


Constructed  on  the  plan  of  the  Sectional  Bookcase,  but  more  practical,  as  owners  of  phonographs 
are  adding  to^their  collection  of  Records  oftener  than  book  collectors  do  to  their  libraries. 


No.  lOOB.  TOP. 


The  Toj)  includes  one  drawer 


containing  42 
ords.  Size.  21 
in.  high. 


pegs 
in.  X 


for  Kec- 
21  in.,  C 


These  Cabinets 
are  equipped  with 
Pasteboard  Pegs. 


No.  lOOC.    DRAWER  SECTION 

A  Single  Drawer  Section  contains  42 
pegs  for  Kecords.  Size.  10  in.  x  19  in., 
5%  in.  high.  The  illustration  shows  the 
three  metal  pegs  which  are  inserted  into 
metal  sockets  on  the  next  Section  to  hold 
the  Sections  in  place.  Each  Section  also 
has  three  hooks  for  locking  so  that  the 
sides  and  back  are  as  solid  as  if  they 
were  made  from  one  board. 


All  Drawers  have  veneered  bottoms, 
tools  are  necessary  in  con- 
necting sections. 


No 


TOP  AND  BASE  ATTACHED 

Here  \ye  show  the  Base  A  and  Top  1! 
attMched,  making  a  complete  cabinet  20 
in.  high,  haying  a  capacity  of  12()  Kec- 
ords. The  Sections  are  connected  with 
three  hooks,  so  that  the  cabinet  ma.y  he 
carried  from  one  room  to  another  with- 
out separating — a  feature  not  contained 
In  the  sectional  bookcase. 


We  also  Manufacture  a  Complete  Line  of  Disc  and  Cylinder  Cabinets 

Write  for  exclusive  agency  as  we  will  only  sell  to  one  dealer  in  each 
city.    Territory  rapidly  being  assigned. 


WRITE  FOR  CATALOG  AND  PRICE  LIST  OI"  OUR  COMPLETE  LINE  OI  RECORO  CABINETS 

THE   CADY   CABINET  COMPANY 

(INCORPORATED) 

LANSING,  MICHIGAN,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


IT 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH  AVENUE,  E,  E.  P.  VAN  HARLINGEN,  MANAGER. 


Not   Much  Change   in  Trade  Conditions  lob- 

bers  in  Better  Mocd — -Manufacturing  Situa- 
tion Improving — Good  Crops  Seem  to  Indi- 
cate Brisk  Fall  Business — DealeFS  Should 
Prepare  to  Take  Full  Advantage  of  Trade 
Revival — E.  A.  Parsons  Appointed  Local 
Manager  for  Columbia  Co. — J.  F.  Bowers 
Busy  With  Association  Work — Among  Re- 
cent Visitors — E.  C.  Plume  Celebrates  Crystal 
Wedding — What  the  Travelers  Report — E. 
O.  Zerkle  a  Benedict — -Popularity  of  Bryan 
Records — Western  Talking  Machine  & 
Supply  Co.  Specialities  Successful — Chicago 
Stand  Co.  to  Put  Out  New  Collar  for  Edison 
Horn — Wurlitzer's  Fourth  of'July  Publicity. 


(Special  to  The  Talking  Machine  World  ) 

Chicago,  111.,  July  8,  1908. 
Trade  conditions  iu  the  western  talking  ma- 
chine field  are  much  the  same  as  at  last 
report.  Generally  speaking,  dealers  are  ordering 
in  a  very  hand-to-mouth  manner,  one  or  two 
machines  at  a  time,  and  stocks  of  machines  at 
least  are.  evidently  at  the  lowest  point  that  they 
have  been  for  years.  Occasionally,  however,  an 
order  is  received  which  has  a  stocking-up  flavor, 
and  in  every  instance  such  orders  are  from  deal- 
ers who  are  known  as  "live  wires,"  and  this 
simply  indicates  what  other  merchants  might  do 
if  they  were  "wise"  to  their  opportunities,  placed 
themselves  mentally  above  hot  weather  .and 
"quiet  times"  influences,  and  plugged  persever- 
ingly  and  energetically  for  trade.  Too  many 
dealers,  it  is  to  be  feared,  take  it  for  granted  that 
nothing  much  can  be  Jone  out  in  the  country 
when  farmers  are  more  or  less  actively  engaged 
in  the  field  and  that  the  town  trade  necessarily 
goes  to  sleep  during  the  dull-months.  The  writer 
has  interviewed  some  of  the  trade  locally  on  the 


possibilities  of  stimulating  business  at  this  time, 
and  it  is  believed  that  some  of  the  items  pre- 
sented "in  this  letter  will  be  found  really  valuable 
pointers. 

Go  right  down  the  line  among  the  jobbers 
locally  and  you  will  find  a  better  feeling  than  for 
some  months.  At  no  time  have  they  thought  for 
a  moment  that  the  temporary  lull  in  the  talker 
trade  meant  any  lack  of  interest  in  the  proposi- 
tion by  the  public  or  that  the  causes  were  other 
than  those  governing  the  relaxation  in  other  and 
even  the  most  staple  lines.  Now,  however,  they 
are  all  confident  of  a  marked  revival  in  the  fall, 
and  any  number  of  reasons  can  be  given  substan- 
tiating their  belief.  For  one  thing,  advices  from 
Washington  indicate  that  there  will  be  no  lack 
of  money  for  use  in  moving  the  crops,  and  that 
there  will  be  no  necessity  even  to  take  advantage 
of  the  emergency  measures  provided  by  the  Aid- 
rich  bill. 

The  manufacturing  situation  is  steadily  improv- 
ing, and  in  many  lines  closely  related  to  the 
necessaries  of  life,  labor  is  now  fully  employed, 
and  as  a  result  of  partial  idleness  during  the 
past  few  months,  the  probabilities  are  that  the 
plants  will  run  steadily  through  the  summer,  as 
stocks  in  the  hands  of  the  manufacturers  are 
practically  nil,  and  there  must  be  widespread  re- 
plenishment to  meet  the  demand  of  even  an 
approximately  normal  fafl  trade.  This  means,  of 
course,  that  people  who  have  gotten  behind  be- 
cause of  enforced  idleness  will  be  fairly  caught 
up  and  in  possession  of  nearly  their  ordinary 
purchasing  ability  by  fall.  Especially  is  this  true 
of  those  who  have  been  benefited  by  the  gradual 
resumption  of  manufacturing  activity  which  has 
been  in  progress  since  E'ebruary  and  March. 

Regarding  the  cro'p  situation,  The  World  repre- 
sentative believes  that  he  can  speak  with  some 


degree  of  authority.  He  has  taken  occasion  the 
past  few  days  to  interview  several  sales  man- 
agers, all  of  large  concerns  who  are  dependent 
directly  and  entirely  upon  farmers,  and  whose 
facilities  for  getting  direct  and  authentic  crop 
reports  and  sounding  the  attitude  of  the  agricul- 
turists are  infinitely  greater  than  any  concern 
in  this  line  of  trade.  These  men  universally  re- 
port that  never  at  this  time  of  year  were  condi- 
tions and  prospects  for  great  and  good  crops 
better  than  at  present. 

Of  peculiar  interest  was  the  statement  of  -  a 
manager  of  a  concern  which  has  its  agents  in 
every  hamlet  of  the  agricultural  section  of  the 
country.  He  said  that  in  spite  of  the  talk  of  the 
possible  slackness  in  the  corn  crop  because  of 
late  planting,  owing  to  heavy  rains,  that  it  was 
a  fact,  confirmable  by  detailed  reports  in  his  pos- 
session, that  the  area  thus  affected  is  very  small 
compared  with  the  prevailing  idea  regarding  it, 
and  that  from  75  to  85  per  cent,  of  the  crop  had 
been  planted  under  infinitely  more  favorable  con- 
ditions and  a  large  percentage  of  it  earlier  than 
last  year,  and  that  the  stand  generally  is  good. 
Even  the  late  planted  corn  has  been,  doing  well 
under  the  generally  good  growing  weather  of  the 
past  ten  days  or  two  weeks.  All  crops  are  excel- 
lent except  isolated  sections  of  low .  lands  and 
river  bottoms,  and  flood  damage  has  been  greatly 
exaggerated.  Winter  wheat  was  never  in  better 
shape.  A  bumper  crop  has  already  been  har- 
vested in  Texas,  where  last  year  it  was.  almost 
a  total  loss,  because  of  the  ravages  of  the  green 
bug.  A  most  magnificent  crop  of  spring  wheat 
and  other  small  grains  seems  inevitable,  while 
the  hay,  and  especially  the  clover  crop,  is  im- 
mense. 

While  dealers  should  by  no  means  neglect 
opportunities    for    stimulating    present  trade. 


From  the  moment  your  order 
reaches  Chicago,  it  never  delays 
one  unnecessary  moment  if  it  is 
addressed  to 


18 


THE  TALKING  MACHINE  WORLD. 


would  it  not  be  a  good  plan  to  begin  right  now 
to  make  plans  for  fall  business?  There  may  be 
changes  in  store  arrangement  that  can  be  made 
at  comparatively  small  cost  and  yet  aid  mate- 
rially in  increasing  the  attractiveness  of  the 
store  to  prospective  customers.  Nothing  helps 
to  keep  the  cogs  of  business  running  smoother 
than  a  good  system  of  handling  prospects,  in- 
suring the  careful  and  prompt  and  constant  fol- 
lowing up  of  even  the  slightest  expression  of 
interest  in  the  talker  proposition.  Dealers  who 
have  been  lax  in  this  respect  in  the  past  may 
well  consider  the  installation  of  card  index  and 
filing  systems.  This  can  be  done  at  small  ex- 
pense. Even  home-made  systems  may  be  de- 
vised that  will  answer  the  purpose  very  well. 
The  talking  machine  store  should  be  headquar- 
ters for  meritorious  auxiliaries  and  appliances 
for  machines  of  every  kind,  and  the  dealer  who 
does  not  realize  this  misses  opportunity  for 
profit  and  also  for  reviving  the  interest  of  ma- 
chine owners  who  may  have  allowed  their  talk- 
ers to  fall  into  a  condition  of  innocuous  desue- 
tude. It  is  needless  to  say  that  the  advertising 
columns  of  The  World  furnish  multitudinous 
suggestions  along  this  line.  Furthermore,  west- 
ern ingenuity  in  the  inventive  line  is  rapidly 
growing,  and  Chicago,  besides  being  a  great  job- 
bing center  for  talking  machines,  is  giving  to  the 
world  a  constantly  increasing  number  of  excel- 
lent devices  for  increasing  the  efiiciency  of  both 
types  of  machines.  Finally,  although  the  list 
has  by  no  means  been  exhausted,  the  adding  of 
good  side  lines  which  will  serve  the  double  pur- 
pose of  increasing  the  dealer's  profit,  and  by 
judicious  advertising  and  window  display  will 
draw  customers  into  the  store,  may  be  carefully 
considered.  This,  however,  is  another  story 
which,  by  the  way,  is  told  in  an  effective  manner 
from  month  to  month  in  the  side  line  depart- 
ment of  The  World. 

E.  A.  Parsons  has  been  appointed  retail  sales 
manager  of  the  Chicago  branch  of  the  Columbia 
Phonograph  Co.,  and  is  taking  hold  with  the 
vigor  and  ability  to  be  expected  of  a  man  whose 
experience  in  the  distributive  end  of  the  trade 
runs  back  to  days  when  the  first  crude  instru- 
ments appeared.  Of  late  years  Mr.  Parsons  has 
been  affiliated  with  his  brother,  W.  W.  Parsons, 
in  the  commercial  graphophone  department  of 
the  Chicago  house,  but  he  has  kept  in  close  touch 
with  the  entertainment  machine  business,  in 
which  he  was  formerly  a  strong  factor.  It  oc- 
curred to  me  to  ask  Mr.  Parsons  if  he  could 
give  the  readers  of  The  World  any  pointers  re- 
garding the  stimulation  of  retail  sales  during  the 
traditionally  dull  summer  months. 

"Possibly  I  can,"  remarked  Mr.  Parsons.  "The 
talking  machine  has  of  late  years  become  a  very 
strong  outdoor,  as  well  as  indoor,  proposition. 
Its  use  on  porches  and  on  lawns,  in  a  private 
way,  at  lawn  fetes,  outdoor  entertainment  of  all 
kinds,  at  summer  resort  cottages,  on  yachts,  etc., 
is  steadily  growing.  The  army  of  canvassers 
which  worked  the  local  field  last  year  piled  up 
an  imposing  volume  of  sales  by  going  from  lawn 
to  lawn  in  the  residence  district  during  the  sum- 
mer, provided  with  a  machine  and  a  choice  selec- 


tion of  records.  No  more  resultful  demonstra- 
tion can  be  imagined  than  to  start  a  machine 
going  on  one  lawn,  as  a  large  proportion  of  the 
residents  of  the  block  will  gather  around  you. 
You  can  soon  locate  those  in  the  crowd  who  are 
especially  interested  and  have  n6  machines  of 
their  own,  and  these  people  you  can  follow  to 
their  homes  and  give  them  a  special  concert. 
Some  of  the  salesmen  who  worked  so  effectively 
last  summer  told  me  that  not  only  did  they 
build  up  a  fine  line  of  prospects  every  night  they 
went  out,  but  that  not  infrequently  they  closed 
deals  on  the  spot.  After  the  coming  issue  of  The 
World  appears  there  will  be  at  least  six  weeks 
during  which  this  kind  of  campaign  can  be  effec- 
tively carried  on,  and  I  believe  that  any  dealer 
in  city  or  town  who  adopts  the  plan  will  find  it 
instrumental  in  securing  an  excellent  volume  of 
business  in  spite  of  hot  weather  and  "business 
depression.'  Furthermore,  I  am  inclined  to  good- 
naturedly  criticize  some  dealers  who  drop  their 
newspaper  advertising  during  the  summer 
months  or  reduce  it  nearly  to  the  vanishing  point. 
While  I  admit  that  it  may  be  wise  to  do  your 
heaviest  advertising  at  other  seasons,  still  a  fair 
amount  of  judicious  publicity  will  go  far  to  main- 
tain the  interest  of  the  public  and  sales  by  the 
dealer  during  the  torrid  months." 

President  E.  R.  Johnson,  of  the  Victor  Talk- 
ing Machine  Co.,  was  in  Chicago  for  an  hour  or 
two  on  Tuesday  of  this  week  and  left  for  the 
East. 

J.  F.  Bowers,  secretary  of  Lyon  &  Healy  and 
president  of  National  Talking  Machine  Jobbers' 
Association,  left  Wednesday  night  for  Asbury 
Park,  N.  J.,  where  he  will  locate  his  family  for 
the  summer  before  getting  into  the  whirl  of  the 
convention  at  Atlantic  City  this  week.  It  is  only 
due  Mr.  Bowers  to  say  that  whatever  is  accom- 
plished at  the  convention  will  be  due  in  large 
measure  to  the  energetic  propaganda  for  mem- 
bership and  the  impetus  he  has  given  to  the  for- 
mation of  plans  of  action  since  the  organization 
of  the  association  a  year  ago.  He  has  not  only 
inspired  his  associates  in  the  active  work  of  the 
association  with  the  chronic  desire  for  new  mem- 
bers, but  by  personal  solicitation  and  vigorous 
letter  writing  has  himself  landed  many  of  the 
most  important  concerns  in  the  country,  some  of 
whom  were  not  membei-s  of  either  the  western  or 
eastern  bodies  which  existed  prior  to  their  con- 
solidation into  the  national  association.  Mr. 
Bowers  has  made  frequent  trips  during  the  past 
year  at  his  own  expense  in  order  to  spend  Sun- 
day with  Secretary  Perry  B.  Whitsit  in  confer- 
ence regarding  association  matters.  The  result 
of  these  conferences  in  the  furtherance  of  the 
work  could  not  have  been  obtained  through  cor- 
respondence. Mr.  Bowers,  by  the  way,  has  fre- 
quently expressed  his  appreciation  of  Mr.  Whit- 
sit in  building  up  the  organization. 

E.  H.  Uhl,  manager  of  the  western  business 
of  the  Rudolph  Wurlitzer  Co.,  of  Cincinnati,  and 
the  most  valued  member  of  the  executive  commit- 
tee of  the  national  association,  who  is  now  East, 
will  make  a  trip  of  the  Great  Lakes  before  re- 
turning to  Chicago. 

F.  K.  Dolbeer,  of  the  National  Phonograph  Co.. 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 
Record 
Racks 

INDESTRUCTIBLE  RECORDS 

RECORD  CABINETS 

SPRINGS  '<"■  3II  makes  and  sizes 

QUILL  NEEDLES 

"TIZ-IT"  ^'"^  All-Metal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I  LYONS 

265  Fifth  Avenue 
CHICAGO 


spent  a  few  hours  in  Chicago  on  Monday  of  this 
week  on  his  return  from  an  extended  trip  to  the 
Coast.  Your  correspondent  did  not  have  the 
pleasure  of  meeting  Mr.  Dolbeer  this  time,  but 
he  is  quoted  as  saying  that  he  found  business 
in  the  talking  machine  line  very  fair  throughout 
the  far  west,  while  in  Spokane  it  was  exception- 
ally good,  and  that  the  trade  there  did  not  know, 
as  far  as  business  was  concerned,  that  there  had 
ever  been  anything  in  their  section  that  even 
made  a  noise  like  a  panic.  Mr.  Dolbeer  attended 
the  convention  of  National  Credit  Men's  Asso- 
ciation in  Denver  as  a  delegate,  expressed  him- 
self as  highly  pleased  with  their  deliberations, 
and  also  praised  the  convention  hall,  which  in 
size,  appointments  and  acoustic  properties,  should 
make  Denver  one  of  the  great  convention  cities 
of  the  country. 

A.  V.  Chandler,  the  famous  baked  potato  phil- 
osopher, who  looks  after  local  trade  for -the  Edi- 
son, has  been  making  a  series  of  short  trips 
within  a  radius  of  100  miles  of  Chicago.  He 
was  impressed  with  the  abundance  of  the  cherry 
crop.  "The  cherries  are  there,  and  all  you  have 
to  do  is  to  pick  them,"  remarked  he  in  a  tone 
of  voice  that  signified  that  the  epigram  could  be 
applied  in  a  trade  sense. 

Burnett's  Music  House,  Edison  and  Victor  deal- 
ers, have  moved  from  1043  to  1034  Lincoln 
avenue. 

John  Otto,  manager  of  the  retail  talking  ma- 


TWO   IMPORTANT   ITEMS   FOR   EVERY  JOBBER 


STANDARD  NEEDLES 

Are  the  best  on  the  market.  A  trial  will  convince  you  of 
the  truth  of  this  statement. 

SIX  SIZES 


EXTRA  LOUD  TONE 
MEDIUM  LOUD  TONE 
SOrr  TONE 


LOUD  TONE 
MEDIUM  TONE 

PEERLESS  OR  MUSICAL  TONE 


DISC  RECORD  ENVELOPES 

We  carry  an  immense  stock,  at  all  times,  of  an  Extra 
Strong  Manila  Envelope  in  following  sizes : 

8'4x  8'.i  FOR  8  INCH  RECORDS 
lOMxIOM    "    10  " 
i2Mxl2y    "    12    "  •• 
Hole   in  center  and  without  flap 

SPECIAL    ENVELOPES    MADE    TO  ORDER 


OUR  PRICES  ON  BOTH  ARE  VERY  INTERESTING  AND  WILL  SURELY  SAVE  YOU  MONEY. 

WESTERN  TALKING  MACHINE  AND  SUPPLY  CO. 

No.  6  MADISON  STREET,  CHICAGO 


WRITE  TODAY 


FRANK    DILLBAHNER,  Prop. 


SEND   US  YOUR  HORN   WANTS.      NEW  DESIGNS   AND  DECORATIONS,  LOWEST  PRICES 


THE  TALKING  MACHINE  WORLD. 


19 


chine  department  of  the  Rudolph  Wurlitzer 
house,  recently  sold  a  Victor  111  to  parties  who 
are  using  it  and  experimenting  with  wireless 
telephony. 

Joseph  Clegg,  formerly  of  Chicago,  and  who  is 
now  traveling  for  Koerber-Brenner  Co.,  talking 
machine  jobbers,  of  St.  Louis,  is  spending  his 
vacation  in  this  city  visiting  friends  and  rela- 
tives. 

L.  C.  Wiswell,  the  popular  and  efficient  man- 
ager of  the  talking  machine  department  of  Lyon 
&  'Healy's,  has  returned  from  a  fortnight's  vaca- 
tion spent  at  Ottawa  Beach,  near  Holland,  Mich., 
where  he  has  a  cottage,  and  to  which  he  resorts 
annually. 

E.  C.  Plume,  western  wholesale  manager  of  the 
Columbia  Phonograph  Co.,  and  his  good  wife 
celebrated  their  crystal  wedding  on  Wednesday 
of  this  week.  A  little  group  of  friends  who 
assisted  in  the  jubilation,  saw  the  "Stubborn 
Cinderella"  at  the  New  Princess  Theater  as  the 
guests  of  Mr.  and  Mrs.  Plume.  Mr.  Plume,  by 
the  way,  has  been  so  impressed  with  the  melo- 
diousness of  some  of  the  "Stubborn  Cinderella" 
numbers  that  through  his  influence  the  company 
has  had  several  of  them  recorded.  Two  of  the 
hits,  "Love  Me  Just  Because"  and  "I  Have  Lost 
My  Heart,  But  I  Don't  Care,"  will  be  issued  via 
the  Columbia  record  route  on  the  15th  of  this 
month. 

W.  H.  Locke,  Jr.,  of  Searchlight  horn  fame, 
was  in  the  city  the  other  day  en  route  to  the 
Coast.  He  will  visit  the  principal  jobbing  cen- 
ters on  his  way  and  will  take  a  short  rest  at 
Redlands,  Cal.,  where  his  people  reside. 

W.  C.  Puhri,  district  manager  for  the  Colum- 
bia Phonograph  Co.,  recently  returned  from  a 
trip  to  Denver  and  Salt  Lake  City.  He  reports 
that  business  in  that  section  is  rather  more  ac- 
tive at  present  than  in  the  Central  States.  At 
Denver  he  found  the  Columbia  branch  making 
an  excellent  showing  under  W.  F.  Standke,  who 
took  charge  a  year  ago. 

E.  O.  Zerkle,  who  travels  in  Wisconsin,  North- 
ern Illinois  and  Iowa  for  the  Chicago  branch  of 
the  Columbia  Phonograph  Co.,  was  married  on 
June  22  to  Miss  Alice  Ring,  at  the  home  of  the 
bride's  parents  at  Neillsville,  Wis.  Some  months 
ago  Mr.  Zerkle  was  introduced  to  the  young 
woman  on  the  train,  and  as  fate  would  have  it. 


TWO  MISSING  LINKS 


"W^  This  is  SUP- 
POSED to  be  the 
Missing  Link  be- 
tween Man  and 
Monkey. 


IT'S  ALL  IN 
THE  BALL! 


"TIZJT" 


(TR.\DE  NAME) 

This  Nevk^  All-Metal  Ball-Joint  Horn 
Connection  is  BEYOND  A  DOUBT  the 
Missing  Link  between  the  Phonograph  and 
Horn.    "There's  MORE  than  a  reason." 

jUn    flpnlpi*  your  jobber  does  not  han- 

Ifll  .  UCdlCl  connection  yet  send 

us  30c.  in  stamps  for  sample.  Address 

Kreiling  &  Company 

Inventors  and  Sole  Manufacturers 
North  40th  Ave.  and  Le  Moyne  St. 
CHICAGO.  U.  S.  A. 


met  her  under  similar  circumstances  on  subse- 
quent trips  in  that  part  of  the  State.  It  was  not 
long  before  Mr.  Zerkle  received  a  psychological 
hunch  that  there  was  business  awaiting  him  at 
Neillsville  which  he  had  previously  ignored  on 
his  trips.  Acting  on  the  mysterious  suggestion 
he  visited  the  town,  established  a  Columbia 
dealer,  and  to  his  astonishment  found  that  he 
had  time  to  call  at  the  Ring  home  before  his 
train  left.  Mr.  Zerkle  is  usually  not  partial  in 
his  trade  ministrations,  but  it  is  a  matter  of 
record  that  few  dealers  had  the  constant  nurs- 
ing and  attention  as  the  Neillsville  agent.  Mr. 
and  Mrs.  Zerkle  are  now  on  their  wedding  trip, 
and  in  the  meantime  the  happy  benedict's  terri- 
tory is  being  covered  by  W.  A.  Eberle,  of  the 
order  department  of  the  Chicago  office. 

C.  E.  Goodwin,  of  Lyon  &  Healy,  was  not  able 
to  attend  the  National  Talking  Machine  Jobbers' 
convention  at  Atlantic  City,  much  to  his  disap- 
pointment and  that  of  his  many  friends  in  the 
trade.  The  extra  work  incident  to  the  prospec- 
tive removal  of  the  talking  machine  department 
from  the  fourth  to  the  fifth  floor  of  the  big 
building,  where  it  will  occupy  the  entire  space, 
entailing  much  architectural  and  construction 
work,  makes  it  impossible  for  him  to  be  ab- 
sent even  for  a  short  period  at  this  time.  Fur- 
thermore, Mr.  Goodwin  has  been  seriously  indis- 
posed the  last  two  days,  but  probably  will  be 
able  to  resume  his  duties  at  the  store  Monday. 

J.  L.  Burr,  manager  of  the  Columbia  branch 
ar  Omaha,  Neb.,  was  a  visitor  this  week. 

Arthur  D.  Geissler,  general  manager  of  the 
Talking  Machine  Co.,  leaves  Tuesday  for  St. 
Louis,  from  whence  he  will  go  to  Philadelphia, 
Camden  and  New  York.  Roy  Keith,  the  com- 
pany's sales  manager,  is  visiting  Atlantic  City, 
where  he  will  represent  the  Talking  Machine  Co. 
at  the  .iobbers'  convention.  Afterward  he  will 
join  Mr.  Geissler  at  the  factory,  and  they  will 
journey  home  together,  stopping  at  Niagara  Palls 
on  Che  way. 

At  one  of  the  penny  parlors  the  other  day 
ten  people  were  noted  standing  in  line  awaiting 
a  chance  to  get  at  an  ear-tube  slot  phonograph 
which  was  merrily  grinding  out  one  of  the 
William  Jennings  Bryan  speeches.  This  fact, 
when  mentioned  to  a  man  in  the  trade,  inspired 
him  to  say  that  the  issuance  of  the  Bryan  rec- 
ords made  it  peculiarly  advisable  at  this  time 
for  talking  machine  dealers  to  do  something 
that  he  had  long  thought  would  be  a  profitable 
proceeding  for  them.  That  is  for  them  to  buy 
slot-machine  talkers  and  operate  them  them- 
selves, placing  them  out  in  cafes,  restaurants, 
confectionery  and  ice  cream  parlors,  etc.,  etc. 
Another  good  way  suggested  for  exploiting 
Bryan  records  would  be  to  make  arrangements 
with  various  Democratic  clubs  in  their  vicinity 
to  allow  the  dealer  to  appear  with  his  machine 
at  the  meetings  of  the  club  and  run  off  the 
entire  series  of  records.  There  is  no  question 
that  the  Bryan  records,  which  are  already  delug- 
ing the  jobbers  with  orders,  will  reap  a  regular 
whirlwind  of  benefit  after  the  Democratic  na- 
tional convention  at  Denver,  which  it  is  almost 
a  foregone  conclusion  will  result  in  the  nomina- 
tion of  the  "Peerless." 

Lyon  &  Healy  report  that  their  wholesale  busi- 
ness has  shown  quite  a  picking  up  the  past  week, 
not  only  in  record  business,  but  in  machines  as 
well. 

The  Western  Talking  Machine  &  Supply  Co.. 
Frank  Dillbahner,  proprietor,  are  having  excel- 
lent success  with  their  Standard  needle  for  disc 
talking  machines.  They  are  putting  out  a  very 
high-grade  needle  under  this  name  at  a  low 
price.  They  are  also  preparing  to  bring  out 
some  new  styles  at  new  prices.  They  also  make 
a  specialty  of  an  extra  strong  manila  envelope 
for  disc  records  in  separate  sizes  for  8,  10  and 
12-inch  records.  They  are  also  in  a  position  to 
take  orders  for  a  special  envelope  following  the 
customer's  desire  as  to  stock,  size,  etc. 

The  Chicago  Stand  Co.,  manufacturers  of  the 
phon-arm  attachment  for  cylinder  machines,  are 
getting  out  an  aluminum  collar  to  fit  the  new 
style  Edison  horn.  It  changes  the  taper  so  that 
it  fits  the  elbow  snugly,    This  excelleut  taper 


San  Francisco 
Seattle 
Los  Angeles 
Denver 

are  some  miles  from  the 

Great 
Central 
Market 

The  biggest  Dealers  in 
these  cities  are  willing  to 
pay  extra  transportation 
charges  to  buy  goods  from 
us. 

Why? 

Is  it  because  we 

Wholesale 
Exclusively? 

Is  it  because  we  carry  the 
LARGEST,  CLEANEST, 
and  MOST  COMPLETE 
stock  in  the  United  States? 

You 

Mr.  Dealer,  who  live  nearer 
Chicago,  try  us  and  find 
out. 

There  Must  Be  a 
Reason 


The  Talking  Machine  Co. 
72-74  Wabash  Ave.,  Chicago,  III. 


20 


THE  TALKING  MACHINE  WORLD. 


Shows  position  of  brake  applied 
while  changing  record. 


The  mm  new 

Automatic  Mt 


(Patent  Pending:) 


ABSOLUTELY  RELIABLE 


Shows  position  while  changing  needle,  brake 
released,  and  turntable  gaining  correct 
rotation  during  this  operation. 


After  two  years  of  thorough  demonstration  we  guarantee  a  fault- 
less device.  POSITIVELY  the  only  brake  on  the  market  that  adjusts 
itself  absolutely  automatically  at  the  BEGINNIN6  and  GOMPLETION  of 

the  record.    Requires  No  Handling  Whatever, 


No  talking  needed 
to  sell  this  brake. 

Simply  use  it 
on  your  own 
demonstrating 
machines. 

The  "BURSON" 
will  do  the  rest. 


THE  OLD  WAY 


THE  NEW  WAY 


The  motor  starts  immediately  upon  the  needle  being  placed  at  the 
beginning  of  the  record,  and  AUTOMATICALLY  stops  at  the  completion. 
This  does  away  ABSOLUTELY  with  the  old  thumb  brake  operation 
heretofore  necessary  in  starting  and  stopping  the  machine.  The 
annoyance  of  jumping  up  and  rushing  to  stop  the  machine  at  the 
end  of  each  record  seriously  detracts  from  the  pleasure  the  talking 
machine  affords.  This  is  ENTIRELY  overcome  by  the  Burson  Automatic 
Brake.  Price,  nickel  plated,  $1.50.  Regular  discounts  to  the  trade. 


Position  al  completion  of  record,  the  needle 
stopping  at  edge  of  seal,  to  prevent 
scratching  of  the  same,  the  brake  auto- 
matically applied. 


Dealers  are  requested  to  order  from 
their  jobber.  If  he  cannot  fill  your 
order  write  us.  and  we  will  refer  you 
to  one  who  will. 

BURSON  &  GO. 

52  Dearborn  Street,  Chicago 


The   brake,   illustrating  the   simple  method 
of  attaching  it  to  any  disc  machine. 


THE  TALKING  MACHINE  WORLD. 


21 


arm  for  cylinder  machines  lias  many  merits. 
It  obviates  tlie  necessity  of  a  horn  stand  or 
crane.  Tiiere  is  no  weight  on  the  reproducer  or 
feed  nut.  The  horn  can  be  turned  out  of  the  way 
when  changing  records,  and  there  is  no  flimsy 
rubber  tube  to  reproducer,  nor  a  horn  dangling 
,  loose  in  front  of  the  machine. 

Dan  Creed,  credit  man  for  the  Talking  Ma- 
chine Co.,  has  the  sympathy  of  the  trade  in  the 
loss  of  his  father,  who  died  last  week. 

Kreiling  &  Co.,  Chicago,  are  having  a  continued 
excellent  demand  on  their  Tiz-It,  all-metal  ball- 
joint  horn  connection  for  cylinder  machines. 

H.  Ellis,  formerly  of  the  Victor  factory,  and 
who  knows  the  Victor  catalog  from  one  end  to 
the  other,  asleep  or  awake,  has  been  made  head 
salesman  at  B.  Feiilberg's  new  store  on  Michigan 
avenue. 

.James  I.  Lyons,  the  pioneer  jobber,  is  now  in 
good  working  order  in  his  new  building,  26.5 
Fifth  avenue. 

A  very  vigorous  campaign  has  been  waged  in 
Chicago  the  past  fortnight  in  favor  of  a  guuless, 
toy  pistolless  and  cannon  crackerless  Indepen- 
dence Day.  This  has  been  made  the  subject  of 
a  very  timely,  simple  and  effective  advertise- 
ment in  the  dailies  by  the  Chicago  branch  of  the 
Rudolph  Wurlitzer  Co.  It  is  worth  clipping  out 
and  saving  a  year.  The  text  is*  as  follows:  "A 
safe  and  sane  Fourth  will  be  attained  and  en- 
joyed if  you  will  spend  your  money  for  a  talk- 
ing machine  (Victor  or  Edison),  and  apply  the 
time  to  a  grand  concert,  minstrel  show,  operatic 
performance,  patriotic  speeches,  etc.  This  wise 
coui-se  will  afford  you  a  day  of  genuine  pleasure 
and  a  happy  heart  for  doing  good  to  others. 
Come  in  and  talk  it  over  with  us.  Cash  or  easy 
payments.  Catalogs  free.  Wurlitzer's,  266  Wa- 
bash avenue." 

The  McKinley  Music  Co.,  of  this  city,  have 
adopted  a  unique  method  of  gently  punching  up 
delinquents.  When  the  monthly  statements  are 
made  out  those  that  indicate  that  the  customers 
forgettery  is  in  good  order  have  a  slip  attached 
bearing  the  following  melodious  legend: 

CREDITOR'S  QUERY 

Slowly  with  great  feeling 


If  a  body  trust  a  body 


And  lail  to  get  prompt  pay; 


Please  re-mit  to  •  day? 

Winning  over  the  slow  payer  to  the  gentle  ac- 
companiment of  music  is  a  new  idea,  and  one 
that  might  very  appropViately  be  adopted  by 
talking  machine  dealers.  The  McKinley  Co.  say 
tliat  the  plan  is  working  very  nicely  with  the 
dealers  handling  their  extensive  line  of  music. 


Roy  Keith,  sales  manager  for  the  Talking  Ma- 
chine Co.,  recently  returned  from  a  brief  trip  to 
Wisconsin  points.  One  dealer  was  not  in  when 
he  called,  and  on  inquiry  Mr.  Keith  discovered 
that  he  was  out  in  the  country  in  his  automobile 
with  two  or  three  high-grade  machines  and  col- 
lections of  records  which  he  intended  to  leave 
over  night  at  farm  houses.  This  is  dull  season 
energizing  of  a  most  commendable  nature. 

THE  AUXETOPHONE  IN  RECITAL. 

B.  Feinberg,  of  Victor  Talking  Machine  Shop 
Exploits  Victor  Machine  and  Red  Seal 
Records  Before  Illinois  Athletic  Club — The 
Program. 

(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  July  6,  1908. 
B.  Feinberg,  proprietor  of  the  Victor  Talking 
Machine  Shop,  169  Michigan  avenue,  is  proving 
himself  an  expert  in  the  exploitation  of  high- 
grade  machines  and  Red  Seal  records.  He  actu- 
ally induced  the  Illinois  Athletic  Club  to  allow 
him  to  give  an  Auxetophone  grand  opera  concert 
in  the  club's  roof  garden  on  Wednesday  evening, 
July  1.  Invitations  were  sent  to  the  4,000  mem- 
bers of  the  club,  and  over  500  people  responded, 
an  excellent  attendance,  averaging  the  usual  audi- 
ence at  the  club  functions  and  considering  the 
time  of  year,  as  a  large  percentage  of  the  members 
are  away.  Of  course,  the  readers  of  The  World 
are  familiar  with  the  records,  but  the  selection 
was  such  an  excellent  one  for  demonstration  pur- 
poses, and  the  alternation  of  vocal  and  instru- 
mental numbers  so  judiciously  arranged,  that 
dealers  who  may  wish  to  give  similar  recitals 
will  be  glad  to  see  the  list  just  as  it  was  given. 
Here  it  is: 

PROGRAM. 

PATIT   I.  • 

1     Selection — Huguenots     (Benediction    of  the 

Poignards)   Meyerheer 

Sousa's  Band. 

2.  L'Africana — (O  Paradise)  Meyerbeer 

Enrico  Caruso. 

3.  Ti-aviata — Ah  For's  e  Lui  (Is  This  the  One?) 

  Verdi 

Lusia  Teti-azzlni. 

4.  Overture — Semiramide   Rossini 

Police  Band  of  Mexico. 

5.  Bigoletto — Quartet   Verdi 

Caruso,  Abott,  Homer  and  Scotti. 

6.  Bolero — La  Gitana  (The  Gypsy)  Arditi 

Schumann-Heinli. 

7.  Trovatore — Ai   nostri   monti    (Home  to  Our 

Mountains)   Verdi 

Homer  and  Caruso. 

8.  Selection — Madame  Butterfly  Puccini 

Pryor's  Band. 

0.    Lohengrin — Koenig's   Gebet  Wagner 

Marcel  .lournet. 

10.  Tannhauser — Pilgrim's  Chorus  Wagner 

Pryor's  Band. 

PAKT  II. 

11.  Dolce  Amor — Merry  Widow  Waltz  (Italian) 

  Lehar 

Marcella  Sembrich. 

12.  Magic  li'Iute — La    dove    prende    (Smile  and 

Tears)   Mozart 

Emma  Eames  and  Emillo  de  Gogorza. 

13.  March — Meistersinger   Wagner 

Sousa's  Band. 

14.  La  Forza  del  Destino — Solenne  in  quest'ora 

(Swear  in  This  Hour)  Verdi 

Caruso  and  Scotti. 

15.  Lucia — Mad  Scene   Donizetti 

Nellie  Melba. 

IG.    Rhapsodie  Hongroise  Liszt 

Sousa's  Band. 

17.    Ave   Maria  Bach-Gounod 

Johanna  Gadslci. 
l.S.    Dinorah — Ombra  Leggiera   (Shadow  Song)  .  . 

  Meyerbeer 

Lusia  Tetrazzini. 
11).    Lucia — Sextette — Chi    mi    frena    (What  Re- 
strains Me?)   Donizetti 

Sembrich,  Severina,  Caruso,  Scotti,  Journet  and  Daddi. 

20.  Finale — National  Air   

Sousa's  Band. 
Popular  Selections  will  be  played  on  request. 


The  programs  were  very  artistic  affairs,  printed 
on  cream-colored  linen  paper.  Mr.  Feinberg  had 
his  full  force  on  tap  and  his  chocolate-colored 
porter,  resplendent  in  uniform,  put  up  the  num- 
bers of  the  selections.  The  audience  was  very 
enthusiastic,  was  liberal  in  applause,  and  went 
literally  wild  over  the  Lucia  Sextet.  There  were 
many  requests  for  additional  selections,  which 
were  promptly  given.  Mr.  Feinberg  secured  the 
names  of  many  excellent  prospects  from  inter- 
ested inquirers  at  the  close  of  the  concert. 


NEW  AUTOMATIC  BRAKE 


For  Disc  Machines  Now  on  Market — Invention 
of  Burson  and  Buelna — Description  of  the 
Device — Other  Specialties  of  Burson  &  Co. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  July  6,  1908. 
A  new  automatic  brake  for  disc  machines,  the 
Burson,  has  just  made  its  appearance.  The  in- 
ventors and  manufacturers  claim  that  it  is  the 
only  brake  on  the  market  that  will  adjust  itself 
automatically  at  the  beginning  and  completion  of 
each  record.  The  turn-table  starts  immediately 
when  the  needle  is  placed  at  the  beginning  of 
the  record,  and  stops  automatically  upon  the  com- 
pletion of  the  selection.  This  obviates  the  neces- 
sity of  operating  the  thumb  brake  either  at  the 
start  or  completion  of  the  record.  The  value  of 
this  device  is  obvious.  The  Burson  hrake  is  a 
very  simple  affair,  and  its  adaptability  to  all 
makes  of  machines  is  shown  by  the  fact  that  it 
is  instantly  adjustable  to  any  height  of  turn- 
table. The  Burson  brake  is  a  silent  salesman. 
If  the  dealer  will  use  it  on  his  own  demon- 
strating machines  and  instruct  the  salesman  to 
stay  away  from  the  machine  occasionally,  so  that 
the  brake  has  a  chance  to  demonstrate  itself  in  a 
dramatic  manner,  the  device  can  be  depended 
upon  to  sell  itself  to  owners  or  prospective  owners 
of  machines.  The  Burson  brake  is  the  joint  in- 
vention of  A.  E.  Burson  and  G.  Buehia,  the  mem- 
bers of  the  firm  of  Burson  &  Co.  They  are  both 
California  boys,  but  Mr.  Burson  has  come  to 
Chicago  to  superintend  the  manufacturing  and 
marketing  of  their  product  here,  while  Mr.  Buelna 
will  remain  for  the  present  at  least  at  his  home 
town  in  California,  where  he  has  a  well-equipped 
shop  for  experimental  purposes  for  perfecting  a 
number  of  other  devices,  the  product  of  the  com- 
bined efforts  of  both  men.  They  have  already 
applied  for  comprehensive  patents  on  several 
new  devices  in  the  talking  machine  line.  One 
is  a  repeating  attachment  which  can  be  placed 
on  any  disc  talking  machine  by  the  owner  in  a 
few  seconds.  It  will  repeat  the  record  as  long 
as  the  motor  holds  out  or  the  number  of  repeti- 
tions desired  can  be  secured  by  setting  the  indi- 
cator on  the  dial.  Of  course  it  also  automati- 
cally discharges  the  old  needle  and  places  a  new 
one  in  the  needle  arm  for  every  playing  of  the 
record.  They  have  also  patented  a  hand-operated 
needle  exchanging  device  which  can  be  attached 
to  all  disc  machines.  By  raising  the  sound-box 
and  pressing  it  slightly  over  a  small  magazine, 
the  old  needle  is  discharged  and  a  new  one  sup- 
plied.   This  is  especially  handy  on  straight  tone 


NEW  FIBRE  NEEDLE  CUHER 

The  Fibre  Needles,  for  Disc  Records 

are  now  so  thoroughly  established  in  the  homes  of  thousands  of  customers  that  we  have 
decided  to  reduce  the  cost,  to  users,  by  introducing  a  cutter  wherewith  the  needles  may 
be  repointed  and  used  many  times.  This  new  cutter  is  made  of  properly  tempered  tool- 
steel,  nickel  plated  base.  The  blade  is  adjusted  to  the  block,  so  that  by  simply  laying 
the  needle  in  the  slot  a  new  clean  cut  point  can  be  instantly  made  by  pressing  the 
knife.    (See  illustration.) 

SELLS  ON  SIGHT  TO  LOVERS  OF  THE  FIBRE  NEEDLE 

For  further  particulars  apply  to 

*B.  &t  nr  riBRi:  mfg.  co 


208  E.  KIKZIE  STREET 


CHICAGO.  ILL. 


22 


THE  TALKING  MACHINE  WORLD. 


arm  machines  where  the  operator  cannot  see  the 
needle  hole.  Still  another  device  for  which  pat- 
ents are  pending  are  two  invisible  automatic 
brakes,  which,  however,  furnish  food  for  the 
talking  machine  manufacturer  rather  than  the 
owner  at  present.  The  general  offices  of  Burson 
&  Co.  are  at  52  Dearborn  street,  Chicago. 


fulness  is  concerned.  Mr.  Hah  claims  that  no 
limitation  can  be  placed  on  the  life  of  a  record 
played  by  the  fiber  needle,  and  that  the  longer 
it  is  played  the  better  it  becomes. 


SUCCESS  OF  THE  FIBRE  NEEDLE. 

Greatly  Increases  Life  of  Record  by  Actual  Ex- 
periment— Reproductions  Free  from  Scratch- 
ing After  Records  Have  Been  Played  Many 
Times. 


MACHINE  FOR  SEEING  SOUND. 

Invented  by  G.  Bowron,  of  London — Seeing 
Tetrazzini's  Voice — Effect  of  Vibrations  on 
Flame  Magnified  and  Thrown  on  Screen. 


(Special  to  The  Talking  Machine  Worid.) 

Chicago,  111.,  July  9,  1908. 
The  writer  had  the  pleasure  recently  of  spend- 
ing the  evening  at  the  home  of  F.  D.  Hall,  presi- 
dent of  the  "B.  &  H."  Fibre  Mfg.  Co.(  and  the 
inventor  of  the  fiber  needle.  Mr.  Hall  has  one 
of  the  finest  lines  of  disc  records  in  the  city, 
and  the  majority  of  them  have  been  played  ex- 
clusively with  the  fiber  needle.  The  tonal  re- 
sults secured  under  these  circumstances  are 
simply  remarkable.  Not  only  is  the  volume  of 
sound  all  that  could  possibly  be  desired  in  a 
home,  but  the  manner  in  which  delicate  shad- 
ings, too  often  obscured,  are  brought  out  is  de- 
lightful indeed  to  the  critical  listener.  Further- 
more, Mr.  Hall  has  compiled  statistics  as  the 
result  of  actual  enumeration  of  the  times  rec- 
ords have  been  played,  which  demonstrate  the 
ability  of  the  fiber  needle  in  preserving  the  life 
of  the  record.  For  instance,  The  World  listened 
to  Victor  60-cent  records,  "When  You  and  I 
Were  Young,  Maggie"  and  "Rocked  in  the  Cradle 
of  the  Deep."  The  reproduction  was  absolutely 
perfect,  not  a  semblance  of  a  scratch  or  the 
slightest  break,  and  yet  the  slips  filed  with  these 
records  showed  that  they  had  been  played  over 
3,000  times  with  the  fiber  needle.  A  number  of 
Caruso  and  other  Red  Seal  records  which  had 
been  played  all  the  way  from  1,500  to  2,500 
times  were  heard,  and  from  all  indications  they 
are  simply  in  their  infancy  so  far  as  their  use- 


The  latest  marvel  in  London  is  the  invention 
of  G.  Bowron,  who  has  put  forth  an  ingenious 
machine  by  means  of  which  sound  can  be  vis- 
ualized. It  constitutes  an  interesting  accessory 
to  the  gramophone  or  phonograph.  As  is  well 
known,  all  sounds  come  from  air  vibrations, 
which  radiate  from  the  center  of  a  circle.  The 


from  a  suitably  placed  projecting  lantern  is  al- 
lowed to  fall  upon  the  little  mirror,  it  is  re- 
flected back  along  another  path;  in  this  path  a 
rotating  box  mirror  of  the  four-sided  type  is 
interposed.  Once  again  the  beam  is  diverted, 
this  time  on  a  white  canvas  or  screen.  The 
prime  result  of  all  this  transfer  of  rays  is  the 
appearance  on  the  screen  of  an  enlarged  luminous 
curve  or  oscilligraph.  which  reproduces  the 
changing  instrumental  sounds.  A  singer  will 
thus  be  able  to  see  how  his  voice  is  working — 
whether  it  has  the  right  pitch  and  timbre.  It 
is  diflicult  for  a  person  to  hear  whether  his  own 
voice  is  sounding  correct  notes,  but  by  means  of 
Mr.  Bowron's  machine  this  can  be  done  most 
satisfactorily. 


'BLIND  TOM"  AND  THE  PHONOGRAPH. 


G — Gramophone.  M — Four-sided  revolving  mirror. 
S — Screen  upon  which  records  are  received.  H — Horn 
of  gramophone  SB— Soundboard.  R — Kay  from  pro 
.iecting  lantern  focused  on  to  vibrating  mir- 
ror. Rl — Same  ray  reflected  on  to  revolving 
mirror.  R2 — Same  ray  reflected  on  to  screen  and 
giving  the  record.  Slil — Detailed  view  of  soundboard 
and  recording  attachment.  VM — Vibrating  mirror  on 
to  which  the  ray  is  received.  1 — A  shake  by  Tetraz- 
zini  in  "Polonaise,"  by  Mignon.  2 — Record  of  part  of 
"Spirito  Gentil,"  by  Caruso.  3 — Melba's  voice  in  Tosti's 
"Good-bye." 

air  waves,  however,  are  invisible,  and  though 
they  can  be  measured,  they  cannot  be  seen. 

It  is  well  known  that  a  flame  will  he  raised 
and  lowered,  according  to  the  pitch  of  the  sound 
by  which  it  is  affected.  With  the  aid  of  a  vibrat- 
ing mirror  attached  to  a  gramophone,  sound 
waves  can  be  visualized.    When  a  beam  of  light 


Commenting  upon  the  death  of  "Blind  Tom," 
the  peripatetic  pianist,  which  occurred  recently 
in  New  York,  the  Detroit  Free  Press  said:  "Few 
people  in  the  last  twenty  years  have  heard 
Blind  Tom  play  the  piano,  but  those  whose  recol- 
lections go  back  to  the  time  when  he  was  one  of 
the  great  atractions  of  the  day  will  pay  the 
tribute  of  a  kindly  thought  to  the  strange  being 
who  puzzled  and  entertained  his  audiences.  Tom 
was  at  his  best  before  Edison  invented  the  pho- 
nograph, but  he  might  have  served  for  its  sug- 
gestion. He  had  all  its  capacity  for  recording 
certain  sounds,  and  little  more  initiative.  Al- 
most an  infant  in  mental  ability,  he  could  repro- 
duce the  most  intricate  musical  compositions  with 
a  faithfulness  which  was  marvelous. 

"What  was  the  personality  behind  this  imbecile 
brain  which  enabled  him  to  rival  the  master 
musician  while  unable  to  care  for  his  own 
slightest  want?  A  recent  magazine  writer  has 
compared  the  human  brain  to  a  typewriter  on 
which  the  individual  spirit  fingers  the  keyboard. 

"What  was  the  spirit  that  made  the  phono- 
graphic records  in  Tom's  brain?  Did  the  uni- 
versal mind  find  in  his  faulty  brain  cells  a  vent 
through  which  to  let  its  harmonies  flow  out  to 
reach  mankind?" 


The  Phon-Arm  Attachment 

(PATENT  PENDHVQ) 

For  EDISON  STANDARD,  HOME  and  TRIUMPH, 
COLUMBIA,  B.  K.,  B.  E.,  and  B.  F. 

PHONOGRAPHS 


When  ordering  be  sure  to  state  for  what  machine  wanted,  especially  if  for  new  Edison  horn 

No  Unsightly  Horn  Stand  or  Crane. 

No  Weight  on  Reproducer  or  Feed  Nut. 

Horn  can  be  turned  out  of  way  when  changing 
Records. 

No  flimsy  rubber  tube  connection  to  Reproducer,  or 
Horn  dangUng  loose  in  front  of  machine. 

GOOD  PROFIT  FOR  JOBBER  AND  DEALER 


CHICAGO  STAND  COMPANY 


86  E.  LAKE  ST. 


RUFUS  T.  BRADY,  Manager  CHICAGO,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


23 


THE  TALKING  MACHINE  JOBBERS'  CONVENTION 


A  Great  Meeting  at  City  by  the  Sea — Many  Jobbers  Present  at  the  Various  Association  Meetings — Big  Increase  in  Membership — The  Associa- 
tion Puts  a  Number  of  Matters  Squarely  up  to  the  Manufacturers — Favor  Manufacturers  Selling  Only  Through  Jobbers— Also  That 
the  Eligibility  of  All  Dealers  Must  be  Passed  Upon  by  Manufacturers — A  Record  Clearing  House  -  Cut  Out  Records  to  be  Exchanged  at 
Par — Splendid  Papers  Read  — Complete  Resume  of  the  Business  Sessions — Matters  Discussed  at  the  Open  Meeting — Representatives  of  the 
Victor  and  Edison  Companies  Present  and  Views  Expressed— Some  Pleasing  Exhibits  Made    Summing  Up  of  the  Association  Work. 


The  Jobbers  Convention  was  the  biggest  gath- 
ering of  talking  machine  men  ever  held  in  the 
world. 

For  some  time  past  there  has  been  much  in- 
terest manifested  in  talking  machine  circles  in 
the  second  annual  convention  of  the  Talking 
Machine  Jobbers  National  Association,  which 
was  held  at  Atlantic  City  on  July  6  and  7.  It 
was  a  success  from  every  point  of  view,  and  one 
thing  is  sure,  the  organization  has  come  to  stay 
and  there  is  sufficient  interest  manifested  in  it 
for  many  jobbers  to  journey  from  remote  points 
to  attend  the  annual  gatherings. 

It  was  the  plan  of  the  arrangement  committee 
in  selecting  Atlantic  City  that  an  outing  by  the 
sea  could  be  enjoyed  while  in  attendance  upon 
convention  duties,  and  quite  a  number  figured  to 
pass  the  nation's  holiday  at  Atlantic  City.  The 
members  in  many  cases  were  accompanied  by 
their  wives  and  families.  Hotel  Chalfonte  was 
selected  as  headquarters  for  the  convention  gath- 
ering, and  for  a  few  days  talking  machine  men 
and  their  friends  were  greatly  in  evidence  in  the 
lobby  and  on  the  spacious  verandas  of  that 
hostelry. 

OPENING  SESSION. 

The  first  business  session  was  called  for  Mon- 
day, the  6th  inst.,  and  at  10  o'clock  when  Presi- 
dent Bowers  brought  his  gavel  down  and  called 
the  meeting  to  order  there  were  sixty  members 
present.  After  the  meeting  had  been  called  to 
order  the  president  made  the  following  address: 

President  Bowers'  Report. 

At  the  first  or  formative  meeting  of  our  asso- 
ciation, which  was  held  in  Buffalo  in  September 
last,  it  was  decided  that  the  meetings  of  the 
association  should  be  held  annually.  It  has  since 
seemed  best  to  many  that  in  the  growing  or  de- 
veloping years  of  the  organization  meetings 
should  be  held  more  frequently,  and  with  that 
end  in  view  your  executive  committee  saw  fit 
to  set  the  meeting  of  this  year  a  couple  of 
months  ahead,  and  this  brings  us  together  to- 
day. 

In  its  wisdom  the  committee  has  chosen  as  the 
meeting  place  this  beautiful,  and  interesting,  and 
historical  city  by  the  sea,  than  which  no  more 
beautiful  spot  could  be  chosen  for  men  to  delib- 
erate over  the  affairs  and  conditions  of  their 
business.  The  almost-year  since  we  met  last  has 
been  fraught  with  some  pleasant  and  some  un- 
pleasant experiences. 

At  the  time  of  our  September  meeting  our  busi- 
ness was  booming  and  prosperous.  Shortly  after 
set  in  the  panic  and  our  fall,  winter  and  spring 
trade  received  an  awful  body  blow,  and  one  from 
which  it  has  by  no  means  recovered.  I  believe, 
however,  we  have  seen  the  worst  of  it,  and  that 
conditions  will  improve  from  now  on.  At  bottom 
our  country  and  our  people  are  sound,  and  if  our 
business  men  can  enjoy  for  a  time  what  James  J. 
Hill  says  the  country  needs  most  at  the  hands 
of  the  government,  the  rest  cure,  all  will  be  well, 
not  only  with  our  own  business  but  with  all 
others. 

Our  organization  has  grown  reasonably  fast, 
numbering  111  of  the  best  jobbing  houses  in  the 
trade,  and  covering  the  country  from  Boston  to 
San  Francisco.  There  are  some  good  concerns 
which  have  not  taken  up  with  us,  but  we  will  get 
them  yet. 

Every  jobber  of  talking  machines  should  be  a 
member  of  this  body.  The  tremendous  growth 
of  the  business  has,  of  necessity,  been  attended 
with  some  evils  and  drawbacks,  and  to  the  cor- 
rection and  elimination  of  these  the  efforts  of 
the  best  minds  in  the  business  should  be  directed. 
Much  is  to  be  gained  by  the  men  of  a  trade 


getting  together  for  a  discussion  of  the  condi- 
tions affecting  their  business,  and  the  best  ways 
and  means  to  improve  them. 

four  executive  committee  has  held  two  meet- 
ings since  September,  one  in  Buffalo  and  one  in 
Pittsburg.  By  their  very  nature  these  meetings 
were  executive  in  the  fullest  sense  of  the  term, 
and  their  results  could  not  be  made  known  to  you 
until  now.  Matters  of  far-reaching  importance 
were  taken  up  with  the  manufacturers,  and  these 
will  be  brought  before  you  for  discussion  and 
action  at  the  proper  time. 

I  have  heard,  and  doubtless  you  have  heard, 
criticism  passed  upon  the  association  and  its 
executive  committee,  as  to  what  was  being  done, 
or  was  not  being  done,  but  to  these  you  need  pay 
no  heed. 

You  have  as  good  a  body  of  men  on  your 
executive  committee  as  I  have  ever  met.  You 
have,  as  a  whole,  an  excellent  corps  of  officers, 
and  are  particularly  fortunate  in  your  secretary. 
Perry  B.  Whitsit,  one  of  the  ablest,  most  careful 
and  painstaking  men  I  have  ever  known  in  a 
similar  capacity,  in  any  organization  of  men  I 
have  ever  been  identified  with. 

Four  times  in  the  last  eight  months  I  have 
journeyed  to  Mr.  Whitsit's  home  in  Columbus, 
O.,  and  once  he  has  come  to  Chicago,  all  of  these 
visits  being  on  Sunday  and  entailing  an  all- 
night's  ride  both  ways,  at  our  own  expense,  and 
necessitating  nearly  4,000  miles  of  travel,  to  en- 
able us  to  shape  up  and  put  in  order  the  affairs 
of  the  organization  as  they  came  in  the  purview 
of  your  secretary  and  president,  and  to  prepare 
data  for  the  meetings  of  your  executive  commit- 
tee, previously  alluded  to.  These  facts  ought  to 
make  you  easy  in  your  minds  as  to  what  your 
oflicers  and  committee  are  doing. 

Your  executive  committee  at  its  last  gathering 
in  Buffalo  appointed  an  excellent  committee  of 
arrangements,  under  the  chairmanship  of  J. 
Newcomb  Blackman,  of  New  York,  ably  assisted 
by  Messrs.  Henkel  and  Buehn,  the  last-named 
gentleman  being  your  efficient  and  capable  treas- 
urer. Of  the  good  work  done  by  these  gentle- 
men your  pleasures  and  comforts  while  here  will 
bear  the  best  witness. 

The  trade  papers  of  importance  have  accorded 
us  kindliness  and  courtesy,  and  in  particular  we 
are  indebted  to  The  Talking  Machine  World  and 
its  able  and  scholarly  editor,  Edward  Lyman 
Bill.  The  Music  Trade  Review,  controlled  by 
the  same  gentleman,  also  comes  in  for  our  thanks 
and  gratitude.  On  the  whole  we  have  reason  to 
be  thankful  for  our  association  and  its  good 
work,  and  to  the  continuance  of  that  good  work 
should  our  best  efforts  be  directed. 

The  important  makers  of  machines  and  records 
are  friendly  to  us,  and  that  friendship  and  re- 
spect we  must  maintain  at  all  hazards.  These 
men  must  be  made  to  feel  and  realize  that  our 
association  makes  for  safe,  sane  and  conservative 
methods  and  practices,  and  that  their  interests 
and  ours  are  absolutely  mutual  and  interdepen- 
dent. 

Where  differences  of  opinion  arise,  as  they 
must  in  such  a  business  as  ours  and  theirs,  they 
must  feel  that  matters  of  controversy,  so  far 
as  we  are  concerned,  are  in  the  hands  of  safe 
and  reasonable  men,  and  that  nothing  bordering 
on  the  radical  or  explosive  will  be  urged  upon 
them.  Let  our  ways  be  ways  of  gentleness  and 
all  our  paths  be  peace.  Matters  of  much  moment 
to  our  business  will  be  presented  to  you,  and 
for  these  I  bespeak  your  kindly  and  thoughtful 
consideration.  Let  our  deliberations  be  con- 
ducted in  a  spirit  of  fairness  and  impartiality, 
that  the  greatest  good  may  result  to  the  greatest 
number. 


borne  alterations  or  amendments  to  our  by-laws 
may  be  found  necessary,  and  these  should  be 
carefully  thought  out  before  adopted.  You  will 
do  well  to  exercise  care  in  the  choice  of  your 
officers  and  committees,  as  on  these  men  will 
depend  the  success  of  your  organization. 

The  reports  of  your  secretary  and  treasurer  will 
give  you  the  work  of  the  association  in  detail, 
and  on  these  I  will  not  infringe.  I  thank  you 
heartily  on  behalf  of  myself  and  my  fellow- 
officers  for  your  loyal  sympathy  and  support, 
and  earnestly  bespeak  the  same  for  our  succes- 
sors. 

Other  reports,  including  the  treasurer's  and 
secretary's,  were  submitted  to  the  assembly  and 
approved. 

Secretary's  Report. 

Perry  B.  Whitsit,  the  secretary,  presented  his 
report,  showing  a  splendid  increase  in  the  mem- 
bership of  the  organization  during  the  past 
twelve  months.  The  total  membership  being  115. 
Mr.  Whitsit's  report  was  received  with  great  ap- 
plause. This  was  followed  by  the  treasurer's  re- 
port. 

Treasurer's  Report. 

Louis  Buehn,  who  represents  the  association 
in  this  capacity,  made  a  showing  which  was  grati- 
fying to  the  members  and  gave  evidence  of  the 
healthy  state  of  the  finances  of  the  new  organi- 
zation. 

Election  of  Officers. 

The  annual  election  of  officers  then  took  place. 
Some  complimentary  speeches  were  made  by  the 
members  of  the  association,  praising  the  splen- 
did work  of  the  association  officers  during  the 
past  year.  All  felt  that  these  men  had  made 
many  personal  sacrifices  for  the  benefit  of  the 
organization,  and  it  was  the  unanimous  wish  of 
all  present  that  the  same  officers  be  re-elected. 

The  motion  was  made  and  the  following  mem- 
bers were  elected  to  fill  the  official  positions  dur- 
ing the  new  year:  Jas.  F.  Bowers,  Chicago,  presi- 
dent; W.  D.  Andrews,  Buffalo,  vice-president; 
Perry  B.  Whitsit,  Columbus,  secretary;  Louis 
Buehn,  Philadelphia,  treasurer.  The  executive 
committee  consists  of  the  following  gentlemen: 
Lawrence  McGreal.  Milwaukee;  W.  E.  Henry, 
Pittsburg;  Edward  H.  Uhl,  Chicago;  E.  Percy 
Ashton,  Detroit;  and  J.  Newcomb  Blackman,  New 
York.  The  executive  committee  remains  the  same 
as  last  year,  with  the  following  exceptions:  New 
York  is  represented  in  the  person  of  J.  Newcomb 
Blackman,  who  succeeds  C.  V.  Henkel.  Mr. 
Henkel,  who  has  done  splendid  work  for  the  asso- 
ciation, declined  to  serve  for  the  new  year.  De- 
troit is  represented  by  E.  Percy  Ashton,  who  suc- 
ceeds C.  H.  Hickok,  of  Toledo. 

AFTERNOON  SESSION. 

About  three  o'clock  on  Monday  the  association 
reconvened  and  serious  matters  were  taken  up 
for  discussion.  At  this  time  it  was  decided  to 
hold  the  banquet  at  the  Royal  Palace  Hotel.  The 
feature  of  this  session  was  the  reading  of  a  num- 
ber of  interesting  papers  treating  upon  matters 
which  related  directly  to  the  talking  machine 
trade.  Close  attention  was  given  while  these 
papers  were  being  read.  The  following  is  the 
order  in  which  the  papers  were  presented: 


The  Proper  Equipment  and 

Education  for  a  Dealer 

BY  LAWRENCE  M'gEEAL. 

Gentlemen: — I  was  requested  by  Mr.  Black- 
man,  chairman  of  our  resolution  committee,  to 
prepare  and  submit  to  this  body  a  paper  on 


24 


THE  TALKING  MACHINE  WORLD. 


"The  Proper  Equipment  and  Education  for  a 
Dealer."  There  are  to  my  mind  three  important 
factors  necessary  to  the  successful  and  profitable 
selling  of  talking  machines  and  records:  First, 
the  stock;  second,  proper  display  and  advertis- 
ing; third,  the  salesman,  which,  though  I  give 
last,  is  by  no  means  the  least  in  importance. 

In  treating  on  the  stock  jobbers  all  realize 
that  a  full  line  is  one  of  the  very  first  conditions 
necessary  to  the  profitable  handling  of  the  line, 
but  as  most  of  the  new  dealers,  and  many  old 
ones,  shy  at  the  investment  necessary  in  carrying 
a  complete  stock,  we  will  talk  of  the  dealer  with 
a  fair  assortment  of  records  and  one  of  each 
type  popular-priced  machines.  Machines  must 
be  kept  in  perfect  order  at  all  times,  so  that  when 
a  customer  drops  in  to  buy  or  price  the  salesman 
will  not  be  forced  to  apologize  on  account  of 
either  machine  being  out  of  order  or  repair.  To 
be  forced  to  do  so  brings  suspicion  to  the  mind 
of  the  prospective  customer,  and  he  will  naturally 
think  that  if  the  man  who  sells  them  can't  make 
them  run  properly,  what  is  he  to  do,  who  knows 
nothing  about  a  phonograph  or  other  machinery? 

Records,  whether  the  dealer  carries  150  or 
5,000,  should  be  arranged  numerically.  To  bunch 
records,  either  alphabetically  or  class  them  into 
bands,  orchestras,  solos,  duets,  quartets,  is  an 
extremely  poor  method,  annoying  to  the  customer 
and  expensive  for  the  dealer,  as  it  requires  un- 
necessary time  to  locate  any  certain  selection. 
If  a  dealer  is  carrying  only  a  limited  stock,  say 
200  or  300  records,  he  can  improvise  a  nufnerical 
catalog,  or  mark  such  selections  as  he  has  in  the 
regular  record  catalog  and  hand  this  to  the 
customer,  explaining  at  the  time  that  only  those 
listed  or  marked  are  in  stock.  The  tray  system 
for  the  cylinder  record  stock  and  the  horizontal 
or  perpendicular  bin  with  heavy  pasteboard  par- 
titions, opening  an  inch  wide,  for  disc  records, 
are  the  best  methods  of  carrying  retail  stocks. 
Record  stocks  should,  if  possible,  occupy  a  con- 
spicuous section  of  the  store,  so  that  all  who 
enter  will  be  able  to  see  the  display.  Only  a  few 
dealers  can  spare  the  room  for  special  booths, 
but  where  possible  it  is  the  only  system. 

Good  newspaper  copy  or  catchy,  convincing 
circulars  in  large  towns,  will  get  business  If 
backed  up  with  good  assortment  of  records. 
Free  concerts  in  lodges  and  churches,  at  socials 
and  parties,  in  smaller  towns  have,  to  my  knowl- 
edge, brought  excellent  returns  to  the  dealer. 

To  sell  talking  machines  or  records  one  must 
possess  the  characteristics  of  a  salesman  or 
saleslady,  the  same  as  would  be  necessary  with 
other  kinds  of  merchandise,  for  although  many 
will  say  "the  machine  talks  for  itself"  it  re- 
quires just  as  much  tact,  just  as  pleasant  a 
smile  and  as  much  enthusiasm  to  sell  a  good 
talking  machine  as  it  does  to  sell  any  other 
class,  of  merchandise.  The  salesman  must  know 
the  business.  He  must  know  the  machine  from 
turntable  or  feed  nut  to  the  rubber  head  tacks. 
He  must,  in  order  to  even  class  as  a  talking  ma- 
chine salesman,  familiarize  himself  with  as  many 
records  as  possible,  and  when  selling  a  machine 
or  record  be  able  to  say  something  about  every 
record  before  toe  plays  it,  such  as  the  opera,  it 
is  from,  the  composer's  name  or  other  history 
of  the  composition  which  can  be  gathered  usually 
from  manufacturers'  advance  lists,  and  Interest 
his  customer  in  each  selection  before  playing  it. 
It  will  be  understood  and  appreciated  better. 
The  salesman  should  never  walk  away  from  the 
machine  while  playing  records  or  indicate  in  any 
manner  that  he  is  indifferent,  though  he  may 
have  heard  the  same  record  a  thousand  times. 
The  customer  watches  the  salesman  and  will 
enthuse  or  become  indifferent  with  the  sales- 
man, as  the  case  may  be.  One  of  the  best  sales- 
men I  ever  had  would  laugh  more  heartily  than 
the  customer  whenever  a  comic  song  or  recita- 
tion was  |)laying,  and  1  have  seen  tears  in  his 
eyes  hundreds  of  times  when  demonstrating 
records  like  "Just  Plain  Folks,"  "For  Sale  a 
Baby"  or  "Lasca"  or  other  sentimental  selec- 
tions. 

In  conclusion  will  say  that  I  believe  a  good 
jobber  can  make  a  good  dealer,  and  on  the  other 
hand  a  poor  jobber  spoils  the  trade  and  makes  It 


LAWREXCE    M'GHEAL.   EXECUTIVE  COMJIITTEE. 


harder  work  for  those  who  try  to  do  things 
right.  The  practice  of  sending  machines  and 
records  on  consignment  or  approval  takes  the 
responsibility  from  the  dealer  and  makes  him 
indifferent  with  the  line.  The  practice  of  some 
jobbers  in  offering  from  four  to  six  months'  time 
on  initial  or  $500  orders  has,  I  believe,  made 
talking  machine  dwarfs  of  many  who  might 
otherwise  be  giants  in  the  trade. 


"  How  to  Insure  the  Future 

of  Restricted  Prices " 

By  J.  Newcomb  Blackman. 

The  system  of  restricted  prices  is  recognized 
as  the  foundation  on  which  the  great  talking 
machine  industry  was  built  and  now  rests.  That 
the  future  of  restricted  prices  must  be  insured  is 
therefore  apparent.  The  protection  provided  by 
this  system  was  never  as  well  illustrated  as  dur- 
ing the  business  depression  of  1907  and  1908. 
Restricted  prices  were  introduced  and  continued 
in  force  during  the  wave  of  prosperity,  extending 
over  a  period  of  several  years  and  reaching  its 
height  in  the  spring  of  1907.  During  this  time 
the  manufacturer,  jobber  and  dealer  was  pros- 
perous almost  without  exception.  It  was  natural 
that  with  such  prosperity  very  little  attempt  was 
made  to  test  the  strength  of  the  restricted  price 
system  and  the  defense  in  such  cases  was  so  weak 
that  a  quick  defeat  for  the  offender  resulted. 

We  can  congratulate  the  manufacturer  who 
first  introduced  this  system,  as  well  as  those  who 
have  followed,  but  we  must  not  allow  ourselves 
to  be  misled  by  the  past  success  into  thinking 
that  the  system  cannot  be  improved.  Conditions 
have  changed  in  this  business  since  restricted 
prices  were  first  introduced  and  business  in  gen- 
eral is  not  as  prosperous  as  it  has  been.  During 
prosperity  the  jobber  and  dealer  has  less  cause 
to  look  for  defects  and  while  the  field  seems 
large  enough  for  all,  a  business  depression  pro- 
vides a  test  that  all  perfect  systems  must  stand. 
We  are  having  this  test  and  I  feel  confident  that 
the  business  will  be  better  for  it.  I  think  it  is 
safe  for  me  to  say  that  manufacturers,  jobbers 
and  dealers  are  a  little  umeitain  as  to  what 
their  future  policy  should  be. 

A  perfect  organization  should  consist  of  only 
those  who  have  become  members  after  it  was 
decided  they  would  be  loyal  and  add  strength 
The  talking  machine  business  in  its  infancy  was 
not  protected  by  the  present  system  of  restricted 
prices  and  the  organization  which  resulted  was 
made  up  of  those  in  the  business  at  that  time. 
It  has  therefore  been  necessary,  and  is  still  im- 
portant, to  drop  from  the  organization  any  who 
would  not  be  loyal  and  help  Insure  the  future  of 
the  restricted  price  system.    Before  giving  my 


recommendations  as  to  how  the  future  can  best 
be  insured  I  will  define  what  I  think  is  a  neces- 
sary organization  to  insure  success.  Loyal  co- 
operation should  be  the  key-note.  This  means 
that  the  manufacturer  should  first  adopt  the  most 
liberal  policy  in  order  that  a  "square  deal"  for 
all  may  result.  He  should  then  be  very  careful 
who  he  selects  as  jobbers  and  dealers  in  order 
that  whatever  opposition  there  may  be  to  the 
system  of  restricted  prices  will  come  as  near 
as  possible  from  those  outside  the  ranks.  We 
must  have  confidence  in  each  other.  The  manu- 
facturer must  be  able  to  feel  that  the  jobber  and 
the  dealer  will  be  loyal  to  his  cause  in  as  broad 
a  sense  as  possible. 

The  jobber  and  the  dealer  should  feel  that, 
while  they  must  work  under  restricted  prices, 
they  are  sharing  in  the  benefits,  and  that  they 
will  receive  encouragement  to  expand  their  busi- 
ness by  a  reasonable  amount  of  protection  against 
unlimited  competition.  It  must  not  be  forgotten 
that  when  the  jobber  or  the  dealer  binds  himse'.f 
to  the  restrictions  covered  by  agreements  he  is 
advertising  a  product  that  can  be  obtained  from 
but  one  source  and  he  must  have  ample  protec- 
tion to  make  this  profitable.  The  loyalty  which 
I  want  in  evidence  to  insure  the  future  of  re- 
stricted prices  will  cause  a  willing  observance  of 
the  conditions  with  very  little  use  of  the  "big 
stick."  We  will  all  work  together  to  prevent  the 
goods  reaching  the  hands  of  those  who  are  not 
a  part  of  such  an  organization,  for  it  is  from 
them  that  the  attacks  will  probably  come. 

Most  jobbers  and  dealers  have  shown  the  loyal 
co-operation  I  advocate  and  the  manufacturer  has 
encouraged  it,  but  I  think  he  has  been  so  pros- 
perous, until  the  last  six  or  seven  months,  that 
he  overlooked  certain  improvements  which  he 
will  now  give  his  careful  attention.  I  will  pre- 
sent some  ways  in  which  I  think  the  present  sys- 
tem can  be  improved  and  the  necessary  encour- 
agement be  given  that  will  keep  the  loyal  jobbers 
and  dealers  as  members  of  the  organization. 
When  I  refer  to  these  subjects  I  want  it  under- 
stood that  I  think  the  manufacturer  has  intended 
to  be  fair  and  in  most  cases  the  jobber  and  dealer 
have  been  in  the  same  position.  This  paper  is. 
therefore,  to  be  considered  as  one  giving  free  ex- 
pression of  view's  without  any  attempt  at  criti- 
cism, except  in  a  broad  and  friendly  way.  This 
applies  to  the  manufacturer,  the  jobber  and  the 
dealer. 

I  have  not  mentioned  the  public,  but  I  thinlv 
it  is  safe  for  me  to  say  that  the  public  will  not 
oppose  restricted  prices  on  talking  machines,  if 
the  manufacturers  will  continue  their  policy  to 
always  give  the  public  a  full  measure  of  value 
and  therefore  satisfaction.  The  public  will  regu- 
late this,  for  the  talking  machine  is  an  article  of 
luxury,  and,  as  such,  proper  value  must  be  given 
to  insure  the  necessary  demand.  We  will  sell 
our  product  on  merit  and  the  public  always  ap- 
prove that  policy. 

I  think  the  most  successful  manufacturers  have 
been  those  who  have  depended  upon  the  jobber 
and  dealer  to  distribute  and  sell  their  product. 
It  is  this  kind  of  manufacturer  I  approve,  and 
while  there  may  be  some  who  think  the  manu- 
facturer should  do  some  jobbing  and  retailing.  I 
do  not  think  there  is  any  question  about  this  caus- 
ing friction  and  inviting  opposition  among  the 
members  of  the  organization.  I  therefore  rec- 
onmiend  that  the  manufacturer  adopt  one  policy 
and  not  two  or  three  in  opposition  to  each  other. 
The  present  system  regulating  restricted  prices 
requires  a  form  of  agreements,  the  original  copy 
of  which  is  sent  to  the  manufacturer.  This 
makes  it  necessary  for  the  jobber  to  give  the 
manufacturer  the  iianu^  and  address  of  the  dealers 
he  establishes. 

A  loyal  co-operation  requires  that  the  jobber 
have  confidence  that  the  manufacturer  will  not 
use  these  names,  except  for  the  purpose  of  main- 
taining prices  and  that  they  will  not  attempt  to 
sell  the  dealer  direct.  :\Iost  jobbers  have  had 
this  confidence  in  the  manufacturer,  but  I  ques- 
tion whether  he  encourages  it  if  he  allows  him- 
self to  compete  with  the  jobber,  either  directly 
or  otherwise.  It  is  not  the  actual  competition 
a  few  cases  of  this  kind  might  give  the  jobber, 


THE  TALKING  MACHINE  WORLD. 


25 


but  the  possible  further  encroachment  upon  his 
rights  which  he  thinks  this  may  indicate  and  the 
resulting  opposition  which  would  affect  the  or- 
ganization. If  the  jobber  cannot  represent  the 
manufacturer  satisfactorily  then  some  other  pol- 
icy should  be  adopted.  The  history  of  the  tally- 
ing machine  business,  however,  would  not  prove 
that  the  jobber  could  not  be  depended  upon. 

I  will  first  consider '  in  what  way  the  system 
of  selecting  representative  jobbers  and  dealers 
can  be  improved  and  will  start  with  the  jobber. 
The  jobber  is  generally  recognized  commercially 
as  one  who  distributes  the  product  of  the  manu- 
facturer and  sells  to  the  dealer.  He  may  sell 
at  retail  but  his  real  mission  is  to  secure  repre- 
sentative people  to  act  as  dealers,  who  in  turn 
sell  the  goods  at  retail.  I  think  the  manufac- 
turer should  not  extend  jobbing  discounts  to 
those  who  will  not  carry  a  suitable  stock  and  in- 
vest sufficient  capital  to  insure  satisfactory  ser- 
vice to  the  dealer  and  such  credit  as  his  respon- 
sibility and  reputation  will  warrant.  If  the 
manufacturer  gives  an  extra  discount  for  jobbing 
purposes  he  should  not  permit  the  jobber  to  use 
it  in  a  way  that  will  cause  him  to  be  known 
as  a  dealer,  working  on  a  better  basis. 

There  are  many  of  this  kind  of  jobbers  in  the 
business  at  the  present  time.  They  are  mostly 
department  stores,  mail  order  houses  and  deal- 
ers who  have  managed  to  qualify  as  jobbers,  but 
who  had  no  idea  of  doing  other  than  a  retail 
business.  The  department  stores  in  most  cases 
absolutely  refuse  to  supplj^  dealers  and  use  the 
extra  discount  to  compete  with  them.  They  main- 
tain a  talking  machine  department  on  such  scale 
as  their  retail  sales  will  warrant  and  can  afford 
to  discontinue  the  line  when  some  other  depart- 
ment might  appear  more  profitable.  The  mail 
order  house  occupies  a  very  similar  position. 
The  dealer  who  has  managed  to  qualify  as  a 
jobber  in  most  cases  i«  unable  to  do  enough 
business  at  retail  to  measure  up  to  the  require- 
ments calling  for  the  purchase  of  a  certain  quan- 
tity of  goods  per  year,  and  he  is  therefore,  by 
necessity,  led  into  the  temptation  of  selling 
enough  goods  at  wholesale  to  increase  his  pur- 
chases from  the  factory,  or  lose  his  jobbing  dis- 
count. The  dealers  in  his  territory  will  not 
patronize  him,  because  he  is  their  biggest  com- 
petitor at  retail  and  he  is  therefore  forced  to 
overcome  their  objections  by  offering  induce- 
ments that  are  a  violation  of  his  contract. 

Does  this  condition  of  affairs  encourage  the 
loyalty  and  willing  co-operation  by  legitimate 
jobbers  that  I  referred  to?  It  does  not,  for  on  the 
contrary  it  takes  business  away  from  the  legiti- 
mate jobber  that  should  come  from  these  so- 
called  jobbers,  who  are  really  nothing  but  large 
dealers.  It  discourages  the  investment  by  the 
real  jobber  of  thousands  of  dollars  that  a  proper 
jobbing  stock  requires  and  many  thousands  of 
dollars  additional  which  he  must  supply  to  the 
dealer  in  credit.  I  could  cite  cases  where  the 
legitimate  jobber  has  invested  from  $25,000  to 
$100,000  in  talking  machine  goods,  divided  in 
stock  on  hand  and  outstanding  accounts,  and  yet 
the  above  class  of  jobber  is  given  the  same  dis- 
count and  is  placed  on  the  same  level. 

Does  the  manufacturer  consider  the  fact  that 
the  jobber  who  sells  talking  machines  exclusively, 
or  who  has  a  large  investment  in  stock  and  out- 
standing accounts,  has  planted  seed  that  is  multi- 
plying and  compounding  in  the  growth  of  the 
industry.  He  has  contributed  so  much  capital 
and  hard  work  that  he  cannot  retire  so  easy,  but 
even  if  he  did  he  has  on  his  books  from  100  to 
1,000  dealers,  who,  under  proper  conditions, 
would  te  a  monument  to  the  good  he  has  done 
the  manufacturer.  Compare  this  situation  with 
the  department  store  and  mail  order  house  and 
the  dealer  who  just  manages  to  exist  as  a  jobber. 
Most  jobbers  have  been  loyal  in  spite  of  these 
conditions,  but  business  depression  at  the  present 
time  will  cause  them  to  consider  whether  they 
must  continue  or  start  to  retire  through  lack  of 
encouragement  by  the  manufacturer. 

I  think  this  situation  could  be  regulated  as 
follows:  The  manufacturer  would  only  appoint 
as  jobbers  those  who  will  do  a  legitimate  jobbing 
business,  and  they  should  not  make  this  optional. 


but  obligatory.  The  value  of  the  jobber  to  the 
manufacturer  is  not  entirely  in  the  quantity  of 
goods  he  sells  but  through  the  immense  stock  he 
carries  and  the  backing  he  gives  thousands  of 
dealers.  Weed  out  the  objectionable  jobbers  by 
insisting  on  their  doing  a  real  jobbing  business 
and  introduce  such  requirements  as  will  make 
this  possible.  Appoint  only  as  many  jobbers  as 
will  give  them  ample  opportunity  to  expand  and 
build  up  a  profitable  business,  but  require  in 
return  that  the  jobber  give  an  increased  measure 
of  returns  for  the  additional  protection  and  en- 
couragement he  receives.  Fair  minded  jobbers 
all  realize  that  the  benefits  must  not  all  be  one- 
sided. If  the  manufacturer  will  give  the  pro- 
tection and  encouragement  which  I  have  outlined 
I  think  he  is  justified  in  expecting  more  loyalty 
in  return.  If  he  is  to  depend  on  the  jobber  to 
supply  the  dealer  he  should  be  able  to  feel  sure 
that  inquiries  referred  to  him  and  that  help  given 
by  the  manufacturer  will  be  used  in  a  loyal 
manner. 

I  question  whether  the  jobber  under  these  con- 


J.  XEWCOMB  BLACKMAN,  EXECUTIVE  COMMITTEE. 

ditions  should  handle  the  product  of  a  competing 
manufacturer  of  the  same  class  of  goods,  as  long 
as  the  manufacturer  of  the  product  he  represents 
will  meet  such  competition  as  is  necessary  to 
protect  this  position  by  the  jobber.  In  this  re- 
spect I  must  consider  the  disc  line  as  one  class 
and  the  cylinder  line  as  another,  for  most  dealers 
handle  both  classes  of  talking  machine  goods, 
and,  at  least  for  the  present,  a  radical  change 
regarding  the  handling  of  one  class  only  might 
be  disastrous.  I  do  not  consider  it  loyalty  to  the 
manufacturer,  however,  for  a  jobber  to  handle 
every  kind  of  talking  machines  and  records  that 
he  is  offered.  If  the  manufacturer  must  trust  the 
jobber,  the  jobber  in  tui  n  must  have  faith  in  him 
and  give  him  reasonable  opportunity  to  meet 
competition.  It  would  be  better  for  him  to  pre- 
sent the  problems  to  the  manufacturer  in  order 
that  they  might  work  together  with  this  idea  in 
view. 

In  leaving  the  relation  of  the  jobber  to  the 
manufacturer  I  will  finally  recommend  that  great 
care  be  used  not  to  cause  a  number  of  leading 
jobbers  to  give  up  the  sale  6f  talking  machine 
goods  through  a  lack  of  proper  protection.  Those 
who  have  confidence  in  the  manufacturer,  and  1 
think  most  of  the  legitimate  jobbers  have,  do  not 
want  sudden  opposition  from  those  who  are  not 
satisfied  with  the  conditions  and  who  might  ef- 
fect the  present  system  by  an  attempt  to  discon- 
tinue business  in  an  injurious  way.  It  is  some- 
times difficult  to  regulate  a  riot,  and  when  it  is 
finally  checked  the  damage  is  often  hard  to  re- 
pair. Let  the  jobber  and  the  manufacturer  there- 
fore work  together,  for  we  both  have  much  at 
stake,  and,  regardless  of  the  result,  a  riot  among 
us  would  bring  a  certain  amount  of  damage  to 
the  industry. 

Now,  we  will  consider  the  dealer  and  in  what 
way  the  manufacturer  and  the  jobber  can  co- 


operate with  him  so  that  the  same  loyalty  and 
co-operation  I  want  will  be  evident  among  deal- 
ers. Where  we  have  a  few  hundred  jobbers  there 
are  thousands  of  dealers.  In  number  there 
should  be  strength,  but  without  the  proper  or- 
ganization and  co-operation  there  is  an  alarming 
degree  of  weakness  and  opposition.  We  will 
consider  the  present  methods  of  establishing 
dealers.  The  usual  plan  is  that  any  one  who 
will  purchase  3  machines  and  100  or  150  records, 
according  to  the  class  of  goods,  and  will  sign  his 
name,  agreeing  to  be  bousd  by  the  conditions 
governing  the  sale  of  the  goods,  is  eligible  as  a 
dealer,  providing  he  also  has  a  suitable  store  or 
place  of  business.  Thousands  of  dealers  have 
been  established  on  this  basis,  regardless  of  the 
number  already  in  their  locality  and  without  con- 
sideration as  to  whether  they  would  be  a  credit 
or  a  detriment  to  the  business.  They  have  in- 
vested in  many  cases  less  than  $100  and  never 
carried  a  representative  stock  or  conducted  busi- 
ness in  a  way  that  would  insure  satisfactory 
service  to  the  retail  buyer. 

Many  a  dealer  started  only  because  he  wanted 
an  outfit  for  himself  or  had  a  chance  to  sell 
one  to  someone  else,  and  by  qualifying  as  a 
dealer  he  could  get  one  free  or  practically  start 
in  business  with  nothing.  The  jobbers  are  re- 
sponsible partly  for  this  condition,  and  yet  how 
could  they  help  it,  for  their  competitor  would 
start  the  new  dealer  if  they  refused  to  do  so. 
Some  jobbers  would  either  insist  on  patronage  or 
threaten  to  provide  competition  otherwise.  If 
the  dealer  preferred  to  split  tnls  business  among 
several  jobbers  to  prevent  such  competition  he 
was  pro'bably  led  into  the  evil  of  taking  advan- 
tage of  more  credit  than  was  good  for  him  and 
thus  made  trouble  for  the  jobber  and  himself. 
We  cannot  expect  the  dealer  to  be  loyal  or  to 
feel  justified  in  investing  more  capital  and  work- 
ing harder  to  get  business  in  his  territory,  if  it 
is  possible  for  his  next  door  neighbor  to  give 
him  that  petty  competition  that  is  annoying  to 
say  the  least. 

Those  who  spring  up  as  competitors  may  not 
do  much  business,  but  by  having  very  little  at 
stake  they  do  not  hesitate  to  take  chances,  and 
among  this  class  of  dealers  you  will  find  the 
usual  price  cutter.  He  is  eventually  put  out  of 
business  by  the  manufacturer  suspending  him, 
but  he  leaves  his  mark  in  the  business,  as  an 
injury,  and  is  usually  a  bad  debt  for  the  jobber. 
I  think  it  is  possible  to  improve  this  situation 
for  the  future  and  at  the  same  time  weed  out 
the  objectionable  class  of  dealers  who  are  now 
a  thorn  in  the  side  of  every  one  who  is  loyal  to 
the  industry.  I  feel  sure  that  it  can  he  accomp- 
lished by  the  manufacturer  regulating  who  shall 
he  appointed  as  dealers.  Introduce  an  applica- 
tion blank,  whereby  the  jobber  can  simply  re- 
ceive an  application  for  dealer's  privileges,  which 
must  be  in  turn  submitted  to  the  manufacturer. 

The  manufacturer  has  on  file  information 
showing  what  dealers  represent  their  goods  in 
that  particular  locality.  By  the  use  of  their 
salesmen,  who,  by  the  way,  will  find  more  chances 
for  good  work  in  this  direction,  they  will  be 
able  to  determine  whether  the  dealers  already 
on  the  ground  are  properly  representing  the 
goods  and  should  be  given  further  competition. 
Provide  a  system  whereby  the  dealer  may  know 
within  a  reasonable  degree  of  certainty  when  he 
can  look  for  competition  and  until  that  time  can 
consider  he  has  protection.  In  return  the  dealer 
should  be  required  to  carry  such  stock  of  ma- 
chines and  records  and  other  necessary  material 
as  the  manufacturer  thinks  a  proper  representa- 
tion in  his  territory  demands.  In  reward  for 
his  doing  so  he  is  protected  by  knowing  that  no 
further  applications  for  dealer's  privileges  will 
be  accepted. 

In  the  event  he  fails  to  give  proper  representa- 
tion he  knows  that  as  a  penalty  he  is  likely  to 
have  additional  competition.  It  may  be  that 
some  towns  may  be  properly  represented  by 
one  dealer,  others  will  require  more.  It  remains 
for  the  manufacturer  to  decide  this  point  and  it 
should  rot  he  left  in  the  hands  of  the  jobber,  who 
only  knows  what  he  is  doing  in  any  one  terri- 
tory.   Under  this  system  it  is  possible  to  solve 


26 


THE  TALKING  MACHINE  WORLD. 


Patented 
Standard 
Lily 


Made  for  Edison,  Victor 
and  Columbia  Machines 

The  Searchlight 
Folding  Horn 

PATENTED 


Keep  Up 

Your 
Horn 
Stock 


Standard 
Edison 


We 
Make 
AN 

Siyies 


(I'alcnicd) 

Munson  Folding  Horn 


Everyone  knows  that  the  conditions 
in  the  talking  machine  trade  have  not 
been  altogether  favorable  to  the  output 
of  horns  during  the  past  year,  but  still 
there  IS  horn  business  to  be  secured  and 
wise  talking  machine  men  are  ever 
watchful  of  opportunities  to  make  sales.    Their  horn 
stock  if  not  extraordinarily  large  is  varied  to  meet  the 
variety  of  tastes. 

Quite  naturally  these  men  turn  to  the  best  equipped 
horn  manufacturing  establishment  in  the  world.  They 
know  that  the  STANDARD  has  facilities  approached  by  no  other 
for  the  manufacture  of  talking  machine  horns.  The  STANDARD 
LINE  is  varied — it  includes  the  horns  of  standard  and  special 
design.  One  of  the  specialties  is  the  Searchlight  Folding  Horn 
which  can  be  used  on  all  kinds  of  machines  and  can  be  folded 
into  a  space  so  that  it  will  admit  of  being  easily  carried  in  the 
pocket.  This  is  an  advantage  which  will  be  appreciated  by 
talking  machine  men. 

The  STANDARD   Lily   Horn  is  a  horn 
which  has  many  admirable  features  which 
talking  machine  men  will  be  quick 
to  see. 

Then  there  is  the  STANDARD 
Edison  and  Marvelous  Searchlight. 
In  other  words  no  matter  what  you 
desire  in  the  horn  line  we  stand  ready  to  supply  you. 
We  have  made  a  close  study  of  the  trade  situation 
and  we  believe  that  talking  machine  men  who  give 
heed  to  the  horn  trade  and  keep  a  sufficient  supply 
in  stock  to  meet  the  requirements  of  their  customers 
will  find  that  the  situation  is  steadily  improving.  It 
must  improve  if  it  is  watched  and  encouraged  properly. 

We  can  help  you  to  build  your  horn  trade.  Our  pro- 
ducts are  right.  Our  prices  are  right  too,  and  when  you  think 
talking  machine  horns,  think  STANDARD.  You  will  make 
no  mistake. 


STANDARD  METAL  MFG.  CO. 


Chestnut,  Jefferson,  and  Malvern  Streets 

Newark,  New  Jersey,  U.  S.  A. 

T»AOe 

^^^^^ 


The 
SearchligM 
Folding 
Horn 
is  a  Wonder 


Standard 
Lily 


Victor 


I 


i 


THE  TALKING  MACHINE  WORLD. 


27 


another  serious  problem.  This  problem  is  how 
can  the  dealer  discontinue  the  sale  of  talking  ma- 
chines and  retire  from  the  business  without  vio- 
lating his  contract  and  thus  injuring  the  business 
of  those  dealers  who  remain  in  the  business  and 
must  live  up  to  the  conditions  which  require  that 
prices  be  maintained.  When  a  dealer  is  estab- 
lished it  might  be  possible  to  have  him  agree  that 
in  the  event  of  his  discontinuing  business  he  will 
dispose  of  his  goods  only  to  someone  who  will 
buy  under  contract  to  in  turn  sell  the  goods 
under  price  restrictions.  This  enables  one  dealer 
to  go  out  of  business  and  provides  another  one 
an  opportunity  to  succeed  him  and  feel  he  has  a 
protection  from  further  competition,  as  long  as 
he  gives  proper  representation. 

At  the  present  time  why  should  one  dealer  buy 
the  business  of  another?  He  could  start  in  busi- 
ness by  simply  buying  a  few  machines  and  a 
small  stock  of  records,  or  such  stock  of  machines 
and  records  as  he  feels  he  needs.  Reduce  the 
number  of  dealers;  give  them  protection;  require 
them  to  invest  capital  that  will  insure  a  proper 
stock  and  a  better  class  of  merchants  will  be 
found  handling  the  goods.  You  will  not  find  a 
man  signing  his  name  to  an  agreement  without 
considering  what  it  means.  You  will  not  be  leav- 
ing the  future  of  restricted  prices  at  the  mercy 
of  dealers  who  lack  ability,  responsibility  and 
most  everything  that  would  make  a  good  mer- 
chant. It  will  improve  the  standard  of  the  busi- 
ness. This  will  remove  the  dealer  with  the  dusty 
stock  of  machines  and  records;  the  man  who 
knows  less  about  the  goods  than  the  private 
owner  and  user  of  a  talking  machine  outfit.  It 
will  insure  an  investment  by  the  dealer  whereby 
he  will  have  something  at  stake  and  he  will  think 
twice  before  he  monkeys  with  the  "buzz  saw"  of 
the  price  agreements. 

Let  us  have  men  of  ability  and  responsibility, 
for  we  are  placing  goods  of  standard  quality  and 
a  business  of  world-wide  reputation  in  the  hands 
of  undesirable  dealers.  If  the  manufacturer  will 
regulate  the  establishment  of  dealers,  as  well  as 
their  removal,  business  will  be  more  profitable 
to  the  jobber.  The  organization  may  be  smaller 
in  number,  but  we  will  have  quality  as  against 
quantity,  and  the  business  will  be  elevated. 

The  life  of  the  talking  machine  business  is  the 
continued  sale  of  new  records.  Records  cannot 
be  handed  over  the  counter  like  a  cake  of  soap. 
The  smallest  user  in  the  smallest  town  wants 
to  hear  his  record  before  he  buys  it.  He  wants 
to  make  his  selection  from  a  representative  stock. 
This  means  that  the  field  cannot  be  covered  by 
mail  order  houses  and  department  stores.  It 
means  that  there  should  be  enough  dealers  to 
fill  the  demand  in  every  small  town.  The  manu- 
facturer must  therefore  recognize  the  importance 
of  being  represented  by  the  small  dealer  and  in 
giving  him  the  proper  protection  and  profit  in 
accordance.  I  think  he  recognizes  that  during 
a  business  depression  the  stock  that  the  jobber 
carries  and  the  thousands  of  dollars  that  he  pro- 
vides in  capital  to  carry  the  small  dealer  is  a 
wonderful  help  to  the  manufacturer.  There  are 
other  conditions  that  I  think  could  be  improved 
and  provisions  made  for  certain  features  of  the 
business  that  make  it  difficult  to  maintain  prices. 

It  is  impossible  to  sell  a  machine  of  old  type 
at  the  full  list  price,  for  in  most  cases  it  cannot 
be  remodeled  or  reflnished  to  sell  as  new.  I 
therefore  advocate  the  privilege  of  selling  old 
types  of  machines  at  reduced  prices  by  the  use 
of  a  special  license,  for  at  the  present  time  these 
machines  are  tempting  dealers  and  jobbers  to 
find  a  market  for  them  in  a  way  that  interferes 
with  the  proper  observance  of  restricted  prices. 
This  will  also  make  it  possible  to  sell  ah  up-to- 
date  talking  machine  and  make  a  liberal  allow- 
ance for  an  old  type. 

I  think  such  manufacturers  as  sell  their  prod- 
uct under  restricted  prices  should  not  manufac- 
ture machines  for  premium  or  stencil  purposes, 
for  in  doing  this  they  are  helping  the  very  kind 
of  competition  that  the  entire  one-price  system 
is  supposed  to  prevent.  The  disposal  of  surplus 
record  stocks  and  records  that  have  been  cut 
from  the  catalog  has  great  bearing  on  the  future 
of  restricted  prices.    This  is  a  subject  p(  itsplf, 


so  I  will  simply  say  that  I  think  the  protection 
which  restricted  prices  gives  is  not  shared  by  the 
manufacturer  .alone,  but  by  the  jobber  and  dealer. 
It  costs  the  manufacturer  a  large  sum  of  money 
every  year  to  maintain  this  system,  and  it  is  only 
fair  that  the  dealer  and  the  jobber  should  con- 
tribute, within  reason,  in  turn  for  the  benefits 
they  receive. 

If  the  manufacturer  permitted  the  records,  cut 
from  the  catalog  or  surplus  stock,  to  he  sold  at 
reduced  prices  the  jobber  and  dealer  would  re- 
ceive less  profit  and  this  would  represent  a  con- 
cession he  would  have  to  make  for  the  disposal 
of  such  goods.  It,  therefore,  seems  reasonable 
that  if  the  manufacturer  should  establish  a  per- 
manent plan  for  the  disposal  of  such  records  by 
return  to  the  factory  the  trade  should  contribute 
to  the  loss  that  this  would  make  necessary. 

In  conclusion,  I  will  sum  up  by  saying  that  I 
think  the  manufacturer  should  do  everything  he 
can  to  make  it  possible  and  profitable  for  the 
dealer  and  jobber  to  give  the  loyal  co-operation 
that  is  necessary  to  insure  the  future  of  restricted 
prices,  and  that  the  jobber  and  the  dealer  should 
locally  co-operate  to  detect  and  bring  to  the  at- 
tention of  the  manufacturer  any  cases  that  repre- 
sent a  violation,  in  order  that  prompt  action  may 
be  taken  to  insure  observance.  Let  us,  therefore, 
work  together  with  this  end  in  view  and  particu. 
larly  the  members  of  the  National  Association  of 
Talking  Machine  Jobbers,  in  order  that  the  ob- 
ject of  this  organization  may  be  accomplished. 


The  Cash  and  Instalment  Problem 


BY    C.    E.  GOODWIN. 

The  subject  assigned  to  me  is  well  named — a 
problem.  The  talking  machine  instalment  busi- 
ness is  handled  in  so  many  ways  and  by  so  m-any 
people  with  different  points  of  view,  that  it  has 
already  been  shown  a  difficult  thing  to  devise 
an  acceptable  plan  that  would  meet  with  the  ap- 
proval of  everybody. 

When  this  subject  was  discussed  at  our  last 
convention,  the  writer  took  the  position  that  if 
our  one-price  system  was  to  be  maintained  con- 
sistently, it  was  up  to  the  manufacturers  to  fix 
the  instalment  price,  as  well  as  the  cash  price. 
Where  competition  has  forced  the  dealer  to  sell 
on  instalments  without  asking  the  usual  advance 
for  carrying  such  paper,  it  makes  it  almost  im- 
possible to  do  any  cash  business,  and  it  seems 
to  me  the  manufacturers  should  recognize  that 
the  custom  of  requiring  at  least  the  equivalent  of 
interest  where  such  a  slight  increase  in  price  is 
so  universal,  it  is  also  necessary  in  this  kind  of 
instalment  business.  To  not  do  so,  really 
amounts  to  cutting  the  price  anyway.  It  was 
probably  a  great  mistake  for  some  of  us  to  take 
up  this  subject  with  the  manufacturers  on  a 
plan  that  not  only  broke  their  one-price  system, 
but  cut  into  the  profits  of  all  jobbers  and  deal- 
ers. As  I  remember,  a  plan  was  suggested  to 
allow  a  discount  for  cash,  but  whoever  proposed 
the  scheme  did  not  realize  that  the  prices  estab- 
lished by  the  manufacturers  are  sacred  to  them, 
or  that  such  an  arrangement  would  really  cut 
into  the  discounts  of  both  jobber  and  dealer.  I 
believe  that  we  should  try  once  again  by  urging 
the  manufacturers  to  adopt  universal  conditions 
of  sale  where  instalment  sales  are  made. 

Some  of  us  might  protest  at  being  "regulated" 
as  to  the  amount  of  payments  and  the  length  of 
time  we  could  allow  for  the  payment  of  an  outfit, 
but  it  would  certainly  be  better  to  come  to  some 
universal  arrangement  that  might  be  decided 
upon,  than  to  be  forced  to  sacrifice  the  customary 
perquisites  of  an  instalment  business.  I  think  a 
clause  in  the  contract  gotten  up  to  cover  instal- 
ment business  would  be  as  generally  observed 
and  lived  up  to  by  dealers  and  jobbers  as  any 
rule  that  is  now  made,  for  it  would  be  quite  easy 
to  catch  a  violator  of  such  a  clause.  What  would 
help  greatly  to  make  a  rule  of  this  kind  a  prac- 
tical thing  is  found  in  the  fact  that  nearly  all 
jobbers  and  dealers  would  like  something  of  the 
kjjjcj  placed  in  the  contract.   They  have  had 


enough  of  trying  to  make  a  sensible  answer  to 
the  man  who  comes  in  and  says:  "But,  well, 
how  much  do  I  save  if  I  pay  cash?"  The  deal- 
er's answer  makes  him  foolish,  it  makes  the  talk- 
ing machine  business  a  little  foolish,  and  it 
makes  a  fool  of  the  buyer  if  he  pays  out  his 
good  money  when  he  can  take  his  time  to  pay, 
and  perhaps  have  a  little  fun  dodging  the  col- 
lector or  maybe  after  a  long  time  decide  to  re- 
turn the  outfit. 

If  this  convention  will  recommend  some  defi- 
nite plan  of  action  in  regard  to  allowing  certain 
jobbers  to  break  up  the  cash  talking  machine 
business,  the  manufacturers  may  be  made  to  see 
that  the  present  loophole  in  this  regard  is  really 
equivalent  to  cutting  the  price.  I  should  think 
the  manufacturers  could  see  that  it  is  very  "bad 
business"  to  allow  certain  jobbers  to  force  upon 
the  country  an  instalment  scheme  that  may  force 


C.  E.  GOODWIN,  OF  LYON  &  HBALY. 

a  great  many  talking  machine  people  into  bank- 
ruptcy trying  to  compete  with  it. 

The  talking  machine  manufacturers  have 
taught  us  that  it  is  best  to  maintain  their  price, 
and  we  like  it  so  well  that  when  a  condition  con- 
fronts us  that  seems  to  break  down  this  prin- 
ciple, most  of  us  are  in  a  frame  of  mind  to  shout 
a  warning  against  anything  that  has  the  appear- 
ance of  price-cutting.  Let  us  try  once  more  to 
do  something  to  restore  to  the  instalment  busi- 
ness all  of  the  protection  it  should  have  in  order 
that  it  may  continue  profitable. 

Best  Way  to  Insure  the  Permanence 
of  the  Talking  Machine  Business. 


BY  W.  D.  ANDREWS. 

Mr.  President  and  Gentlemen — Our  committee 
on  arrangements  has  assigned  to  me  a  subject 
that  covers  the  whole  field  of  the  talking  ma- 
chine business  from  manufacturer  to  user — -"The 
Best  Way  to  Insure  the  Permanence  of  the 
Talking  Machine  Business,"  and  can  be  an- 
swered in  four  words — "Keep  the  public  buying." 

We  have  passed  through  the  period  of  amaze- 
ment, curiosity  and  novelty,  and  henceforth  the 
goods  must  possess  merit  and  genuine  musical 
and  entertainment  qualities  that  appeal  to  all 
classes.  The  manufacturers  must  devote  their 
time  and  talents  to  improving  their  output,  of 
both  machines  and  records,  until  the  reproduc- 
tions not  only  equal  the  originals,  but  in  many 
cases  improve  them.  They  must  constantly  be 
on  the  alert  for  something  new  and  revolu- 
tionary. 

The  cylinder  talking  machine  business  was 
about  dying  a  natural  death  when  the  molded 
record  was  brought  out,  and  we  have  passed 


28 


THE  TALKING  MACHINE  WORLD. 


through  an  undreamed  of  period  of  prosperity 
since  its  invention.  We  are  loath  to  believe  that 
the  present  depression  in  the  talking  machine 
business  is  permanent,  and  reports  so  far  as  ob- 
tainable show  that  our  business  has  suffered  no 
more  than  most  other  lines;  but  we  are  not  con- 
tent to  have  it  show  any  decline,  and  are  con- 
fident, with  the  return  of  prosperity,  the  talking 
machine  business  will  resume  its  past  propor- 
tions. It  may  be  that  now  is  the  time  for  the 
manufacturers  to  make  radical  changes  in  order 
to  revive  the  people's  interest  in  their  output. 
If  so,  we  trust  they  are  equal  to  the  occasion 
and  will  give  us  improved  products  that  will 
stimulate  business,  as  did  the  change  from  wax 
to  molded  records. 

Without  one  negative  vote  we  declare  the  pub- 
licity departments  of  the  talking  machine  com- 
panies to  be  "the  best  on  earth,"  and  their  ad- 
vertisements are  most  striking  and  attractive. 
The  companies  are  to  be  congratulated  for  ob- 
taining such  able  men  to  conduct  their  adver- 
tising. I  have  no  suggestions  or  recommenda- 
tions to  make  that  could  improve  that  depart- 
ment. 

Methods  now  employed  by  the  manufacturers 
for  marketing  their  products  are  in  the  main 
satisfactory.  Their  contracts  are  wisely  drawn, 
and  if  rigidly  enforced  will  keep  their  business 
on  a  permanent  basis.  We  jobbers  should  co- 
operate with  them  in  enforcing  the  contracts, 
and  I  would  suggest  for  your  consideration  the 
appointment  of  a  committee  of  three  to  whom 
complaints  against  jobbers  can  be  referred,  if 
the  companies  refuse  to  act.  The  committee  to 
have  power  to  employ  a  detective  to  secretly 
investigate  the  charges  and  present  them  to  the 
companies  in  such  convincing  form  that  they 
cannot  avoid  suspension  and  still  claim  that 
their  agreements  mean  anything. 

We  all  agree  that  the  price  maintenance  is 
necessary  for  the  permanence  of  the  business. 
Also,  we  all  agree  that  directly  or  indirectly 
some  jobbers  are  violating  the  agreements  in 
order  to  obtain  business.  We  hear  of  a  jobber 
who  is  consigning  goods,  another  one  offering  to 
take  back  goods,  another  one  offering  to  send 
a  certain  number  of  monthly  records  with  privi- 
lege of  returning  at  the  end  of  thirty  days, 
another  offering  cabinets  or  other  accessories  at 
cost,  providing  he  gets  the  regular  business, 
another  offering  to  allow  transportation  charges, 
another  offering  a  valuable  present  when  a  cer- 
tain quantity  of  goods  is  purchased,  another 
offering  an  extra  cash  discount  providing  he 
obtains  all  of  the  retailer's  business;  other  in- 
ducements are  made,  and  it  is  our  duty  to  co- 
operate with  the  companies  in  stamping  out 
these  violations.  The  retailers  are  watching 
each  other  and  the  companies  make  suspensions 
upon  positive  proof  of  violations,  but  they  do 
not  suspend  jobbers. 

As  an  association  we  can  do  much  to  insure 
the  permanence  of  the  business.  Let  us  not  be 
idle  until  we  have  secured  an  application  from 
every  bona  fide  jobber.  Let  us  make  all  jobbers 
feel  that  they  are  of  equal  importance,  and  that 
suggestions  from  each  will  receive  the  same  con- 
sideration. 

A  judge  of  the  Supreme  Court  was  driving  one 
day  in  the  suburbs  of  Washington  and  his  har- 
ness broke.  He  was  trying  to  make  a  tempo- 
rary repair -to  last  until  he  could  return  to  the 
stables.  Several  people  gathered  around  to 
watch  him.  Finally  one  little  colored  boy 
stepped  up  and  by  a  single  twist  and  turn  put 
the  harness  together.  The  judge  said.  "Why 
didn't  I  think  of  that?"  The  colored  boy  said, 
"I  don't  know,  boss,  unless  it's  'cauee  some 
folks  knows  more  en  others."  Let  us  always 
keep  in  mind  the  saying  of  the  colored  hoy,  for 
we  may  receive  valuable  suggestions  from  the 
least  expected  sources. 

Avoid  overstocking.  It  is  discouraging  to 
have  your  valuable  space  filled  with  unsalable 
goods.  If  we  agree  to  buy  only  such  goods  as 
receive  the  Indorsement  of  the  association,  our 
money  would  not  be  tied  up  In  worthless  stop  and 
start  attachments,  tone  arms  and  regulators, 
and  many  types  of  horns  -  possessing  no  Indi- 
vidual merit. 


W.  D.  AXDKEWS,  YICE-PBESIDEN'T. 


Do  not  overstock  your  retailers.  They  lose 
interest  in  the  business  by  having  goods  on  the 
shelves  that  never  sell. 

There  must  be  some  basis  of  exchange  or 
credit  established  by  the  manufacturers  to  pre- 
vent the  stocks  of  records  becoming  so  large 
that  we  have  not  the  space  or  capital  to  handle 
them. 

These  questions  and  many  others  will  be  treat- 
ed by  other  speakers  or  in  open  discussion.  I 
trust  that  every  member  present  will  be  heard 
and  that  none  will  feel  any  restraint.  Speak 
your  mind,  call  a  spade  a  spade. 

Our  meetings  heretofore  nave  been  love  feasts, 
for  we  were  doing  all  the  business  we  could 
handle  and  were  satisfied  and  contented.  Times 
have  changed — let  us  hope  only  temporarily.  If 
you  have  suggestions  to  make,  now  is  the  time. 
Don't  go  home  and  say,  "I  wish  I  had  told  them 
a  thing  or  two." 


The  Advantages  to  Jobbers 

of  Local  Co-Operation 

BY   LOUIS  BUEIIX. 

The  question  of  co-operation,  it  seems  to  me, 
is  a  most  vital  one  in  the  talking  machine  busi- 
ness. The  whole  history  of  the  business  shows 
the  value  of  co-operation.  Since  the  first  intro- 
duction of  the  contract  system  by  the  National 
Phonograph  Co.  down  to  the  present  time,  when 
this  sj-stem  is  universally  used  and  respected, 
it  has  been  one  long  series  of  co-operation  as  be- 
tween the  manufacturer  and  jobber  and  between 
the  jobber  and  dealer.  In  taking  up  the  question 
of  local  CO  operation,  I  can  do  no  better  than 
refer  to  conditions  existing  in  Philadelphia.  We 


Im'lS     lU  Kll.N.    -I  lli:.VSl  IlKll. 


have  at  the  present  time  seven  firms  on  the  job- 
ber's basis  both  in  Victor  and  Edison  goods,  five 
of  whom  sell  goods  actively  to  the  trade.  There 
can  be  no  doubt  of  the  ill  effect  on  the  business 
as  a  whole  from  five  firms  traveling  a  limited 
territory  if  we  were  all  after  business  with  blood 
in  our  eye.  and  with  the  determination  to  get  it 
at  any  cost.  What  a  condition  could  be  brought 
about!  Every  dealer  would  soon  become  aware 
of  existing  conditions,  and  undoubtedly  would 
take  advantage  of  same,  playing  one  jobber 
against  the  other,  and  working  him  for  any  lit- 
tle favors  that  he  could,  and  taking  advantage 
of  him  in  the  matter  of  credits.  Happily,  how- 
ever, for  the  peace  of  mind  of  every  one  inter- 
ested, this  possibility  has  long  since  been  elim- 
inated b}'  the  cordial  co-operation  of  every  one 
concerned.  While  we  are  rivals,  and  put  forth 
every  effort  to  obtain  business  along  legitimate 
lines,  the  utmost  good-fellowship  prevails.  Good- 
fellovv'ship,  by  the  way,  is  one  of  the  fruits  of 
our  co-operation.  Not  so  many  years  ago  it  was 
the  unusual  thing  to  see  one  jobber  visiting  the 
other  in  their  places  of  business.  To-day  it  is 
quite  the  reverse. 

Another  feature  brought  about  by  this  feeling 
of  good-fellowship  was  the  possibility  of  ex- 
change one  with  the  other.  It  has  frequently  oc- 
curred that  we  have  been  able  to  relieve  one 
another  of  stirplus  stocky  particularly  in  records, 
and  more  often  we  have  been  enabled  to  help 
one  another  by  making  teimporarj'  loans  of  mer- 
chandise. This,  perhaps,  would  not  be  consid- 
ered of  much  advantage  by  some  jobbers,  but  I 
can  assure  you  after  having  tried  this  out  for 
several  years  it  is  a  most  excellent  thing. 

The  greatest  advantage,  however,  to  be  derived 
from  local  co-operation,  and  I  might  say  the  most 
vital  point  in  the  conduct  of  the  talking  ma- 
chine business,  is  the  question  of  credit.  No  one 
will  assume  to  deny  the  great  good  that  has  been 
done,  first  by  the  Eastern  Talking  Machine  Job- 
bers' Association  and  the  Central  States  Associa- 
tion and,  since  the  amalgamation  of  the  two,  by 
the  National  Association,  but  I  can  assure  you 
that  the  greatest  good  that  we  have  derived  in 
Philadelphia  has  been  through  our  getting  to- 
gether from  time  to  time  and  having  heart  to 
heart  talks  on  the  question  of  credits.  We  have 
been  enabled  during  the  past  few  years  to  almost 
eliminate  in  our  entire  territory  the  various 
dealers  who  would  have  to  be  considered  as 
deatbeats  or  at  least  doubtful  m  the  matter  of 
extending  credit.  We  have  adjusted  case  after 
case  and  have  been  able  to  bring  about  a  con- 
dition where  I  feel  justified  in  saying  we  are 
probably  less  troubled  at  the  present  time  in  the 
matter  of  credits  than  any  other  set  of  jobbers 
throughout  the  United  States. 

It  seems  to  me  that  the  question  of  co-opera- 
tion cannot  be  urged  too  strongly,  and  where 
there  is  but  one  jobber  in  a  town,  for  him  to  get 
in  touch  with  his  nearest  jobbers  and,  if  possi- 
ble, to  form  small  local  associations,  to  gather 
from  time  to  time  and  talk  over  questions  that 
interest  them,  and  them  only.  I  feel  that  this 
plan  can  be  followed  by  jobbers  throughout  the 
United  States,  and  I  trust  that  by  the  time  our 
next  meeting  rolls  around  that  we  will  have  not 
only  all  active  jobbers  as  members  of  our  Na- 
tional Association,  but  also  the  report  of  smaller 
local  associations  doing  good  work  along  their 
own  lines  in  their  own  territory. 


Duplication  Destructive  to  Maximum 
Profits  from  a  Minimum  Investment 


BY  BKNJ.  SWITKV. 

In  choosing  as  my  topic  "Maximum  Profits 
from  Minimum  Inve^jtment"  1  realize  that  I 
hMve  toiu'hed  upon  a  subject  that  is  both  broad 
and  deep.  From  these  few  words  can  be  drawn 
material  for  many  a  good  sermon  on  business 
economies,  the  duties  of  corporations  to  the 
public,  certain  mooted  social  problems,  etc. 
However,  I  have  no  desire  to  launch  into  an 
academic  discussion  of  the  philosophy  of  the 
phrase,  nor  of  Its  theories  and  principles.  I 
merely  Intend  to  apply  it  to  one  or  two  phases 


THE  TALKING  MACfflNE  WORLD. 


29 


of  this  talking  machine  business  of  ours — this 
business  which  is  the  reason  for  our  existence 
as  a  National  Talking  Machine  Jobbers'  Asso- 
ciation, and  which  brings  us  together  at  this 
time  and  place. 

It  goes  without  saying  that  all  of  us  are  in- 
terested in  making  all  the  money  we  can.  That's 
what  we  are  in  business  for.  While  the  present 
condition  of  the  talking  machine  business  is  not 
very  favorable  for  money-making,  yet  money 
has  been  made  in  the  past,  and  I  do  not  hesitate 
to  say  that  money  will  be  made  in  the  future. 

But  I  am  not  at  present  raising  the  question 
of  money-making.  What  I  want  to  know  is, 
"Are  we  getting  a  maximum  profit  from  our  in- 
vestment?" Mind,  I  am  not  asking  whether  we 
are  making  a  satisfactory  profit  on  our  invest- 
ment, for  that  would  depend  on  the  individual 
point  of  view.  One  man  may  be  satisfied  with 
6  per  cent,  per  annum,  another  needs  10  per 
cent.,  another  wants  25  per  cent.  What  I  want 
to  know  is,  is  every  dollar  we  are  using  in  our 
business  judiciously  invested?  Is  it  all  active, 
profit-yielding  capital?  Is  every  hundred  dol- 
lars invested  in  stock  absolutely  indispensable 
in  'Order  to  earn  the  percentage  of  profit  we  are 
getting;  or,  is  some  of  our  capital  tied  up  in 
dead,  surplus,  superfluous  stock?  If  so,  then  we 
are  not  getting  proper  returns  from  our  invest- 
ment. Or,  to  be  more  exact,  we  have  money  tied 
up  in  our  business  which  could  be  utilized  else- 
where to  better  advantage. 

To  cite  a  concrete  instance,  let  us  take  up  the 
Victor  Record  Catalog.  Is  there  anyone  here 
who  really  believes  that  all  the  records  con- 
tained in  this  catalog  are  essential  to  profitable 
business?  If  so,  I  can  readily  show  him  that 
he  has  never  given  the  subject  serious  consid- 
eration. We  don't  need  the  "Jewel  Song  from 
Faust"  and  "Ave  Maria"  by  every  artiste  who 
sings  it  on  the  operatic  stage.  We  don't  need 
six  records  of  the  "Blue  Danube  Waltz,"  four 
records  of  "Eri  Tu"  from  the  "Masked  Ball"  (a 
poor  seller),  five  records  of  "Dio  Possete"  from 
"Faust,"  four  records  of  "Hiawatha,"  eight 
records  of  "The  Holy  City,"  eight  of  "Home, 
Sweet  Home,"  ranging  in  price  from  60  cents  up 
to  $5.  I'm  sure  business  would  be  just  as  good 
and  no  sales  missed  if  we  had  "La  Sorella,"  by 
either  Sousa's  Band  or  the  Victor  Orchestra, 
instead  of  by  both.  Is  it  really  necessary  to  let 
the  customer  have  his  choice  of  six  different 
records  of  "Love  Me  and  the  World  Is  Mine," 
even  admitting  that  it  is  a  nice  record  and  was 
a  hot  seller?  The  record  of  "My  Old  Kentucky 
Home"  sells  always,  we  must  admit,  but  slowly — 
one  or  two  at  a  time.  Now,  there  are  seven  dif- 
ferent records  of  this  selection  to  be  carried  in 
stock.  Suppose  we  cut  our  stock  of  this  selection 
down  to  three  of  each  number — this  makes  21 
records  in  all.  Just  think  of  it!  You  have  in- 
vested permanently  in  21  records  of  a  slow-sell- 
ing title!  If  I  wanted  to  take  up  your  time  I 
could  mention  the  bunch  of  "Prologues  from 
Pagliacci,"  three  of  them  at  $3,  although  the 
record  of  any  one  artist  would  answer  as  well 
as  that  of  another,  so  far  as  the  sale  is  concerned. 
I  could  mention  "Batti  Batti  from  Don  Gio- 
vanni," which  never  was  much  of  a  seller,  yet 
it  comes  out  again  and  again,  until  now  we  have 
it  by  Sembrich,  Patti,  Tetrazzini  and  Farrar. 
t  call  this  a  merciless  waste  of  the  jobbers' 
capital ! 

The  manufacturer  is  wrong  when  he  tells  you 
that  all  this  duplication  is  done  to  please  a  fas- 
tidious public.  I  say  without  hesitation  that  it 
is  the  Victor  laboratory,  and  not  the  buying 
public,  that  is  so  epicurean. 

What  the  trade  wants  and  needs  is  a  sensible 
catalog — of  reasonable  proportions,  free  from 
the  dead  trash  that  encumbers  and  weighs  it 
down.  Cut  out  the  superfiuous  duplications! 
You  will  then  find  Victor  business  more  profitable 
than  ever  before.  Prospective  dealers  will  no 
longer  gaze  at  the  Victor  catalog  in  bewilder- 
ment, hesitating  and  refusing  to  put  in  the  com- 
plete Victor  line  because  it  requires  an  excessive 
investment.  Dealers  who  are  carrying  limited 
stocks  will  feel  encouraged  to  carry  complete 
stocks  and  give  the  grand  operji  line  more  de- 
cent represeiitatioa, 


By  burdening  a  dealer  or  jobber  with  super- 
fluous" stock  the  manufacturer  gains  something — 
temporarily.  But  by  helping  the  dealer  to  keep 
his  stock  clean  and  up  to  date  the  manufacturer 
gains  a  thousand  times  more — and  permanently, 
too! 

I  feel  that  the  question  of  duplication  is  of 
importance  to  all  of  us,  and  while.we  cannot  ex- 
pect the  manufacturers  to  pitch  right  in  and  cor- 
rect the  abuse  forthwith,  yet  if  we,  as  an  asso- 
ciation, bring  this  matter  to  their  attention, 
pointing  out  to  them  that  which  is  harmful  or 
burdensome,  we  will' surely  secure  their  co-opera- 
tion, to  the  extent  that  future  unnecessary  du- 
plication will  be  avoided,  past  abuses  eliminated 
gradually  and  the  entire  catalog  revised  and 
brought  up  to  date,  so  that  it  shall  contain  a 
minimum  percentage  of  obsolete  and  slow-selling 
numbers. 


The  Necessity  and  Importance  of 
a  Jobbers'  National  Association 


BY  J.  r.  BOWERS. 

The  worthy  chairman  of  the  committee  on  ar- 
rangements for  this  year's  meeting  of  our  asso- 
ciation, Mr.  Blackman,  has  assigned  to  me  a 
most  difficult  task,  that  of  proving  the  obvious 


PRESIDENT    J.    F.  EOWEIIS. 


or  self-evident,  in  the  subject  he  has  given  to  me, 
namely,  "The  Necessity  and  Importance  of  a 
Jobbers'  National  Association." 

The  very  existence  of  our  business  and  the 
fact  that  jobbing  machines  and  records  is  a 
most  important  adjunct  of  that  business,  demon- 
strates at  once  the  necessity  and  importance  of 
such  an  organization  as  ours. 

All  associations  of  men,  no  matter  of  what 
line  or  calling,  make  for  all  that  is  best  both  iu 
the  men  themselves  and  in  their  vocation, 
whether  that  line  or  calling  be  commercial,  ar- 
tistic, professional,  political,  fraternal  or  what 
not. 

Organization  is  the  order  of  the  day,  and 
nothing  can  be  accomplished  without  it.  Men 
of  a  callLng  should  and  must  get  together  and 
stick  together.  Great  political  parties  are  or- 
ganizations, great  fraternal  bodies  are  organiza- 
tions, the  government  itself  is  an  organization, 
our  great  church  and  charitable  bodies  are  or- 
ganizations, and  so  on  down  the  line  in  every 
walk  of  life.  With  organization  you  can  accom- 
plish much.  Without  organization  you  can  ac- 
complish nothing. 

This  brings  me  down  to  organizations  or  as- 
sociations in  our  own  and  kindred  lines  of  in- 
dustry, and  what  they  are  for  and  what  they  do. 
I  have  in  mind  at  the  present  moment,  several 
splendid  bodies  of  men  about  whom  it  is  proper 


to  speak,  and  about  whom  anti  their  work  I 
know  something — the   National   Association  of 
Piano'  Manufacturers,  the  National  Association 
of  Piano  Dealers  of  America,  and  the  Music  ' 
Publishers'  Association  of  the  United  States. 

No  greater  uplift  to  any  trade  or  business  ex- 
ists than  has  been  the  work  of  these  great  bodies 
in  their  respective  lines.  They  have  brought  to- 
gether many  men  of  many  minds  from  every 
part  of  our  Union,  and  welded  them  into  one 
compact  harmonious  whole  so  far  as  the  better- 
ment and  improvement  of  the  various  branches 
of  our  industry  are  concerned.  They  have 
brought  low  the  mountains  of  doubt  and  distrust 
and  exalted  the  valleys  of  friendship,  good  fel- 
lowship and  esteem.  They  have  made  the 
crooked  places  straight  and  the  rough  places 
plain.  . 

Concerning  our  own  immediate  line  we  will 
do  well  to  consider  these  associations,  how  they 
g)-ow.  They  toil  and  likewise  do  they  spin — 
spin  profits,  spin  economy,  spin  order,  spin  care 
for  and  toleration  of  each  other's  ideas,  of  short- 
comings where  any  such  exist,  and  in  every  way 
do  that  which  ennobles  and  dignifies  the  most 
worthy  calling  in  which  men  can  engage,  the 
beautifying  and  glorifying  of  the  home  and  the 
development  of  the  finer  side  of  human  nature. 

The  talking  machine  of  to-day,  with  its  won- 
derful development  along  artistic  and  com- 
mercial lines,  makes  a  fit  running  mate  for  the 
industries  I  have  named,  and  It  should  be  our 
proud  boast  and  endeavor  to  place  it  upon  a 
par  with  these,  and  nothing  will  conduce  more  to 
that  end  than  the  very  organization  meeting 
here  to-day,  and  to  whom  I  take  keen  pleasure 
in  making  these  suggestions  and  recommenda- 
tions. 

Gentlemen  of  the  asociation,  we  have  our  work 
cut  out  for  us.  It  is  a  holy  and  wholesome 
thing  to  have  brethren  dwell  together  in  unity. 
As  an  association  we  can  do  much  for  each 
other.  As  scattered  units  of  the  business  we  can 
do  very  little.  As  an  association  we  can  obtain 
redress  for  any  grievances  which  may  exist.  As 
an  association  we  can  make  our  wants  known 
and  obtain  concessions  when  they  are  fair,  and 
consideration  where  it  is  reasonable. 

As  individuals  we  can  do  little,  if  anything, 
along  these  lines.  As  an  association  we  should 
be  and  can  be  strong — strong  where  we  know  we 
are  right,  and  strong  in  insisting  on  that  right. 
We  must  never  use  our  strength  in  an  unfair  or 
unjust  cause.  We  must  conserve  and  uphold  the 
best  traditions  of  our  trade. 

In  these  ways  and  along  these  lines  we  will 
be  amply  able  to  demonstrate  and  prove  to  all 
the  world  the  necessity  and  importance  of  a 
National  Association  of  Talking  Machine  Job- 
bers, and  place  our  industry  on  the  high  plane 
which  it  is  entitled  to  occupy  in  the  industrial 
world  of  to-day. 


How  Can  the  Jobber  Hold 

and  Increase  His  Trade  ? 


BY  EDWAED  H.  UHL. 

This  is  a  very  broad  subject  and  one  that  can 
be  discussed  in  many  ways.  In  order  for  the 
jobber  to  hold  his  trade,  it  is  absolutely  neces- 
sary for  him  at  all  times  to  see  that  his  custom- 
ers get  the  best  possible  service.  The  first  thing 
they  should  do  on  receipt  of  an  order  is  to  ac- 
knowledge receipt  of  same  and,  at  the  same  time, 
notify  him  of  shipment.  If,  for  any  reason,  his 
order  cannot  be  filled  and  shipped  on  the  same 
date  it  is  received,  he  should  be  notified  at  once, 
giving  the  reason  why  and  when  same  will  be 
shipped,  and  to  be  sure,  at  all  times,  to  see  that 
your  word  is  made  good. 

I  find  it  a  very  good  rule  "to  do  by  your  dealer 
as  you  would  like  to  be  done  by,"  or,  in  other 
words,  place  yourself  in  the  dealer's  shoes  and 
ask  yourself  the  question:  "How  would  I  like 
to  be  treated?"  and  I  am  sure  that,  at  all  times, 
should  you  treat  the  dealer  as  you  would  like  to 
be  treated  you  would  not  have  any  trouble  of 
holding  your  trade. 


30 


THE  TALKING  MACHINE  WORLD. 


It  Is  not  always  the  question  of  good  services, 
but  a  question  of  the  goods  that  are  sent  to  your 
dealer. 

First,  the  quality  should  be  the  best  that  can 
be  sold  at  the  price. 

Second,  that  they  should  be  packed  carefully 
and  neatly  »o  they  will  reach  your  dealer  at  the 
lowest  possible  cost. 

Keeping  the  promises  the  salesman  has  made. 
Gentlemanly  courtesy  to  all  visiting  dealers. 
Promptness  in  answering  all  correspondence  of 
dealers  and  adjusting  satisfactorily  all  difficul- 
ties and  differences  that  may  arise  between  house 
and  dealer. 

Harmonious  relations  of  credit  man  and  sales- 
men, and  proper  treatment  of  dealer  by  credit 
man. 

Special  attention  to  correspondence  between 
house  and  dealer.    Always  cordial  and  warm. 

Interesting  circularising  of  dealers.  Keeping 
him  informed  of  all  material  changes  in  policy 
of  jobber  or  manufacturer,  and  putting  before 
him  for  his  consideration  price  list  of  special 
accessories  and  specials  that  may  interest  him. 

Keeping  the  stock  room  in  such  condition  that 


K.   H.   UHI.,  EXECUTIVE  COMMITTEE. 


should  prospective  dealer  visit  the  house  he  is 
Impressed  by  the  neatness  and  orderly  arrange- 
ment of  stock. 

I>^OREASING    VOUR  BUSINESS. 

Having  the  right  goods  in  stock  in  the  right 
condition  in  charge  of  capable  men. 

Employing  of  city  and  traveling  salesmen  of 
ability,  integrity  and  energy,  who  realize  that 
they  are,  nine  times  out  of  ten,  the  only  mem- 
bers of  the  house  the  dealer  ever  sees,  and  that 
the  character  of  the  house  Is  often  judged  by  the 
character  of  the  salesman.  He  is  the  man  on 
the  "firing  line,"  and  it  is  up  to  him,  not  only 
to  Introduce  the  house  and  get  orders,  but,  being 
the  man  on  the  ground,  to  act  as  adjuster  of 
little  misunderstandings,  a  general  mediator  in 
time  of  trouble,  a  reserve  of  optimism  and  a 
storehouse  of  useful  knowledge,  which  he  must 
at  all  times  have  on  "tap"  for  the  benefit  of  the 
dealer  In  helping  him  to  dispose  of  the  goods  the 
salesman  has  sold  him. 

Poor  salesmen  will  do  more  harm,  ruin  more 
good  territory  and  cause  more  trouble  that  will 
take  months  for  the  efllclent  salesmen  to  adjust 
and  bring  back  to  a  profitable  basis. 

Correct  and  pulling  advertising  that  says 
something,  and  means  what  It  says.  Original 
advertising  and  making  the  dealer  feel  that  you 
are  doing  business  for  his  benefit  as  well  as 
yours. 

That  the  house  \n  not  looking  for  all  the  profit 
and  success,  and  that  he  Is  entitled  to  his  share. 
Having  him  feel  at  home  with  the  house  and.  If 
there  are  any  special  favors  to  be  asked,  to  feel 


perfectly  free  in  doing  so,  making  the  relations 
between  you  as  cordial  as  possible.  Make  him 
feel  that  you  are  interested  in  his  success,  and 
give  him  ideas  as  to  the  disposition  of  his  goods. 

Remembering,  above  all  things,  that  a  house 
gains  its  name  in  the  business  world  by  its  char- 
acter— by  the  individual  character  of  its  units, 
its  employes,  £rom  office  boy  to  manager,  and  by 
their  harmonious  action,  loyalty,  courteousness 
and  personal  endeavors,  is  the  success  of  the 
house  assured. 


TUESDAY'S  SESSIONS. 

Promptly  at  10  o'clock  the  jobbers  agaia  assem- 
bled in  the  convention  room  and  were  called  to 
order  by  President  Bowers.  A  number  of  mat- 
ters were  taken  up  which  have  important  bearing 
upon  the  interests  of  the  talking  machine  trade. 
Trade  relations  between  manufacturers  and  job- 
bers were  discussed  and  the  sentiments  voiced 
in  these  discussions  shewed  conclusively  that  the 
jobbers  believe  that  there  should  be  harmony  pre- 
vailing between  the  creating  and  distributing 
forces,  and  the  association  proposes  no  radical 
measures  which  will  in  the  slightest  disturb  ex- 
isting relations  between  the  manufacturers  and 
jobbers.  The  morning  session  lasted  until  noon, 
and  an  adjournment  was  taken  until  2  o'clock. 
Further  discussion  followed,  many  members  par- 
ticipating. 

Exchange  on  "Cut  Outs"  and  Defective  Records 

Among  the  topics  taken  up  for  discussion  was 
the  exchange  of  records,  and  the  sentiment  of  the 
convention  was  expressed  as  strongly  favoring  a 
plan  whereby  "cut  outs"  and  defective  records 
should  be  exchanged  on  an  even  basis.  The  argu- 
ments were  made  along  the  lines  that  "cut  outs" 
were  only  dead  stock  and  were  discontinued  by 
the  manufacturers  simply  because  there  was  no 
demand  for  them,  and  the  jobbers  argued  that 
inasmuch  as  the  manufacturers  created  this  con- 
dition they  should  assist  the  jobbers  to  the  extent 
of  an  even  exchange,  this  to  apply  to  "cut  outs" 
and  records  proved  defective  in  the  process  of 
manufacture. 

IVlore  Capital  Should  be  Invested. 

Another  important  matter  discussed  was  that 
the  dealers  should  invest  more  capital  in  stock 
and  that  jobbers  themselves  should  limit  the  num- 
ber of  dealers  in  a  certain  locality.  It  was  con- 
sidered that  it  was  far  better  to  have  a  number 
of  reliable  dealers  who  were  making  good  money 
out  of  their  business  than  to  have  a  large  num- 
ber of  small  men  who  were  practically  clearing 
expenses. 

The  Question  of  Discounts. 

The  question  of  discounts  was  also  taken  up 
and  it  was  considered,  in  the  opinion  of  the  job- 
bers present,  that  a  $500  purchase  was  too  small 
for  a  dealer  to  qualify  and  secure  his  40  and  10 
per  cent,  discount.  The  jobbers  felt  that  the 
amount  of  the  initial  purchase  should  be  mate- 
rially increased.  They  argued  that  a  dealer 
might  only  put  in  a  few  machines  while  he  could 
give  notes  for  $500,  running  over  a  considerable 
period  of  time,  and  in  this  way  not  actually  pur- 
chase $500  at  one  time,  and  yet  by  giving  notes 
he  might  secure  the  extra  10  per  cent,  discount 
to  which  the  jobbers  argued  he  was  not  justly  en- 
titled. 

The  sentiment  of  the  convention  was  fairly 
voiced  in  expressing  the  disapproval  of  manufac- 
turers who  sold  to  the  retail  trade  and  conducted 
retail  establishments,  the  members  advocating 
that  the  manufacturers  should  depend  wholly 
upon  the  jobbers  as  their  mediums  of  outlet. 
The   IVIlIk  of  the  Cocoanut. 

Summarizing  briefiy  the  convention  work,  it 
must  be  conceded  that  the  jobbers  went  directly 
at  matters  which  affected  the  interests  of  the 
entire  talking  machine  trade.  The  longest  dis- 
cussions during  the  several  sessions  occurred 
over  the  exchange  of  records,  and  It  was  the  sen- 
timent of  the  members  that  the  manufacturers 
should  be  requested  to  exchange  all  cutout  rec- 
ords and  those  damaged  In  process  of  manufac- 
ture at  par. 

Records  in   Sealed  Packages. 

(Jultp  a  niinibcr  nf  u\all(>r,':  were  rpfcrrcd  to 
the  executive  committee,  who  will  take  them  up 


PEliBY    B.    WHITSIT,  SECKEIAEY. 

with  the  manufacturers  and  report  back  to  the 
association.  One  of  these  is  the  question  of 
sending  out  all  records  in  sealed  packages,  the 
association  favoring  this  plan. 

Put  It  Up  to  the  Manufacturer. 
The  association  has  gone  squarely  on  record  as 
urging  manufacturers  to  sell  only  through  job- 
bers. They  also  favor  the  plan  whereby  each 
member  of  the  association  will  refer  any  appli- 
cation frbm  a  dealer  in  his  territory  to  the  manu- 
facturer, so  that  the  manufacturers  themselves 
will  pass  upon  the  eligibilitj-  of  every  dealer. 

Record  Clearing  House. 

Suggestions  were  made  to  establish  a  sort  of 
a  record  clearing  house,  and  that  a  list  of  over- 
stock records  on  the  shelves  of  distributers  be 
supplied  to  the  secretary  of  the  association,  and 
that  this  list  be  open  for  the  use  of  members, 
who  could  consult  this  list  and  exchange  records 
with  members  if  desired  on  an  even  basis. 

It  will  be  seen  from  these  proceedings  that  the 
jobbei-s  got  together  at  Atlantic  City  for  the  pur- 
pose of  taking  up  and  acting  upon  matters  which 
are  of  obvious  interest  to  the  entire  trade. 
Thanks  to  Everyone. 

Before  the  final  executive  sessions  closed,  reso- 
lutions were  passed  thanking  the  officers  of  the 
organization  for  their  splendid  work  during  the 
past  year.  Also  resolutions  were  passed  thank- 
ing the  hotel  management  for  their  courtesy. 

The  members  of  the  association  did  not  hesitate 
to  express  their  satisfaction  at  the  result  of  the 
business  sessions  at  Atlantic  Citj-,  and  it  is 
clear  from  the  report  which  appears  in  this  issue 
of  The  Talking  Machine  World  that  it  was  in 
truth  a  meeting  of  business  men  who  met  for 
business  purposes. 

Mr.  Lyie  Defines  Columbia  Position. 

General  Manager  George  W.  Lyle,  of  the  Co- 
lumbia Phonograph  Co.,  sent  the  following  "com- 
munication to  Chairman  Blackman,  which  was 
referred  to  the  executive  committee: 

I\Iy  Dear  Mr.  Blackman — I  regret  to  advise  that 
owing  to  the  very  serious  illness  of  my  father,  it 
will  be  impossible  for  me  to  attend  the  conven- 
tion now  in  session.  This  is  a  great  disappoint- 
ment, as  I  had  made  all  my  plans  to  be  present, 
and  had  several  matters  of  interest  I  desired  to 
take  up  personally  with  the  members  of  the  asso- 
ciation. In  the  first  place,  I  want  to  thank  you 
personally  for  your  very  cordial  invitation,  and 
will  be  pleased  if  you  will  express  to  the  asso- 
ciation my  regret  because  of  my  inability  to  at- 
tend. As  I  cannot  be  present,  I  am  going  to  take 
the  liberty  of  referring  to  a  few  matters  which 
I  believe  are  Important  and  should  be  of  interest 
to  the  association,  and  will  ask  you  to  either 
read  my  letter  to  the  association  or  present  in 
.such  manner  88  you  see  fit  the  mattei-s  re- 
ferred to. 


THE  TALKING  MACHINE  WORLD. 


31 


At  the  last  meeting  of  the  association  held  in 
Buffalo,  at  which  I  had  the  pleasure  of  being 
present,  there  were  several  matters  referred  to 
by  the  members,  and  as  you  will  undoubtedly  re- 
call, at  the  banquet,  when  I  was  called  upon  for  a 
few  remarks,  I  stated  that  we  as  manufacturers 
were  much  interested  in  the  association  and  its 
work;  that  we  desired  to  co-operate  with  them  in 
every  way,  and  that  upon  my  return  to  New 
York  I  would  take  up  with  our  people  for  con- 
sideration the  different  subjects  discussed,  and 
see  what  if  anything  we  could  do  to  help  make 


substantial  amount  of  business  with  us  whereby 
we  extend  to  them  an  additional  10  per  cent,  on 
our  product;  in  other  words,  the  jobber  is  en- 
titled to  50  and  10  per  cent.,  this  recently  having 
been  made  to  cover  both  cylinder  and  disc  ma- 
chines and  records.  In  the  meantime  the  dealer 
is  entitled  to  but  40  per  cent,  discount,  excepting 
on  the  initial  purchase  of  $500  worth  of  product, 
in  which  case  he  is  entitled  to  an  additional  10 
per  cent.,  or  40  and  10  per  cent. 

Second — Complaint  was  made  of  the  immense 
accumulation  of  stock  in  the  hands  of  the  jobber 


(a)  The  doing  away  very  largely  with  the 
necessity  of  constant  purchase  of  new  records. 

(b)  A  plan  whereby  the  retail  customer  is 
brought  into  the  dealer's  store  at  frequent  inter- 
vals instead  of  educating  the  buying  public  to 
wait  until  the  end  of  each  month,  and  then  to 
come  to  the  store  with  the  sole  object  in  view 
of  purchasing  only  the  new  records  shown  on  the 
latest  supplement. 

I  am  sending  you  under  s.eparate  cover  a  few 
copies  of  our  "Announcement  to  the  Trade"  re- 
garding this  move,  with  the  recommendation  that 


Members  of  the  National  Association  of  Talking  Machine  Jobbers  at  Hotel  Chalfonte,  During  Convention  Held  at  Atlantic  City,  July  6  and  7. 

First  roAV  (reading  from  right  to  left)  :  B.  H.  Uhl,  C.  V.  Henkel,  W.  E.  Henry,  Perry  I!.  Whitsit,  W.  D.  Andrews,  J.  F.  Bowers,  Louis  F.  Buehn,  Lawrence  McGreal, 
C.  B.  Bayly.  Second  row  (from  right  to  left)  ;  C.  N.  Andrews,  John  Sykes,  .Tohn  Kaiser,  J.  N.  Blackman,  A.  H.  Jacot.  I.  Davega,  Jr.,  W.  G.  Walz,  C.  E.  Gore,  Adolph 
Weiss,  H.  W.  Weymann,  Morris  J.  Feters,  H.  G.  Towne,  A.  J.  Deninger.  Third  row  (from  left  to  right)  :  A.  L.  Petit.  W.  F.  Carroll,  J.  Fischer,  W.  ,T.  Smith,  B.  V. 
Taft,  Victor  H.  Rapke,  Emil  Berliner,  Louis  Gerson.  _Fourth  row  (from  right  tq^left)  :    H.  H.  Blish,  P.  Q.  Shrake,  Max  Strasberg,  M.  Fincli,  H.  S.  Gaines,  Alfred  Weiss, 


C.  A.  Droop,  A.  W._  Tqenmes,_Max  Lsinday,  Clement  Beecroft,  G.  T.  Williams.    Fifth  row  (from  left  to  right) 

C.  B.  Haynes,  Percy  Ashton. 


Lawrence  Lucker,  V.  D.  GriflBn,  Sol  Bloom.  E.  S.  Leng 
the  business  more  profitable  for,  all  parties  inter- 
ested: namely,  the  manufacturers,  the  jobbers 
and  the  dealers.  These  were  not  intended  as  idle 
words,  and  I  take  the  liberty  in  this  letter  of 
calling  your  attention  to  the  following  subjects 
which  were  considered  at  the  last  meeting,  and 
the  action  our  company  has  taken  in  connection 
with  them: 

First — Complaint  that  there  was  not  a  sufficient 
margin  of  profit  for  the  jobber  in  handling  talk- 
ing machine  merchandise  purchased  at  50  per 
cent,  and  sold  to  the  trade  at  40  per  cent,  dis- 
count. After  studying  this  matter  carefully  and 
being  fully  convinced  of  the  justice  of  this  claim, 
we  renewed  our  proposition  to  jobbers  doing  a 


and  dealer,  which  meant  the  tying  up  of  a  large 
amount  of  capital,  this  being  especially  true  in 
connection  with  records  caused  undoubtedly: 

First — By  the  plan  adopted  by  most  manufac- 
turers of  issuing  a  monthly  list  of  records. 

Second — By  the  very  large  catalog  or  list  of 
records  offered. 

After  consultation  we  met  the  situation — 

First — By  the  very  radical  step  of  doing  away 
with  the  monthly  supplement,  issuing  in  its  place 
a  quarterly  supplement,  and  issuing  from  time  to 
time  and  putting  immediately  on  sale  any  real 
hits  for  which  there  was  an  actual  demand.  By 
this  plan  we  covered  at  least  two  essential 
points: 


THE  LADIES   AT  THE  TALKING   JLACHINl}  JOjJBEES  CONVENTION. 


F.  C.  Smith,  Benjamin  Switky,  R.  H.  Morris,  M.  Wagner, 

any  member  of  your  association,  who  may  not 
have  seen  the  announcement,  read  it  carefully, 
covering  as  it  does  not  only  our  plan  and  the 
results  we  hope  will  be  brought  about  by  this 
move,  which  in  our  opinion  is  vital  to  the  inter- 
ests of  the  talking  machine  business. 

Second — We  have  also  made  arrangements  to 
reduce  our  catalog  of  records  to  some  one  thou- 
sand active  moving  selections. 

Third — Complaint  was  made  that  the  sale  of 
talking  machines  on  instalments  at  list  pr-ices, 
and  on  small  initial  payments,  was  detrimental 
and  actually  driving  the  small  dealer  out  of 
business. 

We  have  covered  this  proposition  by  an  ar- 
rangement whereby  all  of  our  stores  and  our 
dealers  (as  far  as  we  have  been  able  to  control 
them,  without  concerted  action  on  the  part  of  the 
manufacturers)  now  offer  "Columbia"  product 
with  10  per  cent,  added  to  the  list  price  and  with 
no  payment  of  less  than  from  $3  to  $5  down,  the 
initial  payment  averaging  about  20  per  cent,  of 
the  purchase  price,  and  the  terms  of  the  sale 
calling  for  final  payment  in  approximately  four 
months  from  date  of  purchase.  Attached  hereto 
is  a  copy  of  circular  we  have  furnished  the  trade, 
of  which  hundreds  of  thousands  have  been  called 
tor  and  circulated.  From  the  circular  you  will 
note  that  10  per  cent,  has  been  added  to  the  list 
price  of  the  outfit  and  that  no  initial  payments 
are  mentioned,  so  that  the  dealer  is  enabled  to 
make  the  best  terms  obtainable. 

Fourth — Another  cause  of  complaint  was  in 
connection  with  the  sale  of  cylinder  machines 
with  complete  horn  equipment  as  against  the 
policy  heretofore  in  force  of  allowing  the  dealer 
and  the  customer  to  ■  select  such  horn  as  they 
saw  fit  for  each  machine.  This  change  in  policy 
having  the  effect  of  leaving  many  dealers  with  a 
large  stock  of  horns  on  hand  which  promised  to 
develop  into  nothing  more  than  junk  at  a  con- 
siderable loss  to  the  owner. 

We  met  this  situation  by  continuing  on  the 


32 


THE  TALKING  MACHINE  WORLD. 


market  two  popular-priced  cylinder  macliines, 
namely,  ?20  and  ?30,  which  were  sold  without 
horns  with  the  privilege  to  the  dealer  to  furnish 
such  horns  as  he  cared  to,  thus  disposing  of  his 
surplus  stock;  in  the  meantime  for  such  dealers 
as  preferred  a  complete  machine,  that  is.  a  ma- 
chine with  horn  equipment,  we  announced  to  the 
trade  two  new  types  of  tapering  arm  cylinder 
machines  which  have  proven  without  question 
the  most  desirable  types  of  cylinder  machines 
offered  the  public,  doing  away  entirely  with  horn 
cranes,  stands,  etc.,  and  combining  all  the  fea- 
tures which  have  proven  so  desirable  in  connec- 
tion with  disc  machines. 

In  the  package  sent  you  via  mail  I  have  en- 
closed half  a  dozen  circulars  illustrating  these 
new  types,  which  may  prove  interesting  to  some 
of  your  members. 

The  above  matters  are  referred  to  simply  to 
call  the  attention  of  your  members  to  our  efforts 
to  meet  their  suggestions  as  far  as  they  are  rea- 
sonable, and  we  take  this  opportunity  of  extend- 
ing our  best  wishes  in  connection  with  the  pres- 
ent session,  and  we  trust  the  result  of  your  ma- 
ture deliberation  may  mean  the  adoption  of  poli- 
cies which  will  be  beneficial  to  the  entire  trade. 

If  your  secretary  will  advise  us  of  any  matters 
which  are  discussed  and  in  connection  with 
which  action  is  required  on  the  part  of  the  manu- 
facturers, we  renew  our  assurance  of  last  year 
that  the  matters  referred  to  us  will  have  our 
careful  consideration,  and  as  far  as  consistent 
with  proper  manufacture,  it  will  be  our  desire 
to  meet  your  wishes. 


OPEN  SESSION-TUESDAY  AFTERNOON 

An  invitation  was  extended  to  the  manu- 
facturers and  their  representatives  and  members 
of  the  talking  machine  and  accessory  trade  to 
meet  with  the  jobbers  and  participate  in  an  open 
meeting  Tuesday  afternoon,  at  the  close  of  the 
executive  session.  The  convention  room  was  well 
filled  when  President  Bowers,  who  presided  at  all 
the  meetings,  extended  to  the  guests  a  hearty  wel- 
come. He  said  that  he  felt  confident  that  all  of 
the  jobbers  present  would  greatly  appreciate  an 
open  expression  of  views  from  the  manufacturers 
and  their  representatives,  expressing  the  wish 
that  the  views  would  be  optimistic  and  that  too 
serious  shop  talk  would  be  eliminated.  He  said 
that  he  hoped  the  speeches  which  would  follow 
would  have  the  direct  effect  of  instilling  into  the 
minds  of  those  present  the  right  kind  of  opti- 
mistic spirit.  As  there  was  no  immediate  desire 
to  speak  on  the  part  of  those  present,  Mr.  Bowers 
then  called  upon  the  following  gentlemen  to  ex- 
press their  views  upon  trade  subjects: 

C.  H.  Wilson  in  Optimistic  Vein. 

C.  H.  Wilson,  of  the  National  Phonograph  Co., 
gave  an  optimistic  talk  on  the  future  of  the  talk- 
ing machine  trade,  and  said  that  the  present 
conditions  while  not  of  course  satisfactory,  were 
quite  as  good  as  existed  in  other  industries.  He 
said  that  the  National  Co.  at  the  present  time 
did  not  believe  in  making  a  too  previous  an- 
nouncement of  certain  plans^  but  he  felt  that 
there  would  be  some  important  business  trans- 


C.   II.   "  ILSOX,  .\ATIUX.S.L  rHONOGRAI'H  CO. 

actions  which  would  interest  the  Edison  men 
in  the  near  future.  He  earnestly  asked  the  co- 
operation of  the  jobbers  in  instilling  into  the 
dealers  confidence  in  the  talking  machine  busi- 
ness. 

Victor  Co.  to  Redouble  Efforts. 

Mr.  Brown,  of  the  publicity  department  of  the 
Victor  Talking  Machine  Co.,  followed,  and  his 
remarks  on  conditions  in  the  trade  and  the  im- 
portance of  intelligent  advertising  were  interest- 
ing. Mr.  Brown  said  that  he  was  convinced 
that  nine-tenths  of  the  past  depression  was 
imaginary,  and  that  all  the  trade  has  to  do  is  to 
throw  off  their  lethargy  and  put  their  shoulder 
to  the  wheel.  Mr.  Brojvn  said  that  far  from 
cutting  down  expenses  this  company  intended 
to  redouble  their  efforts  to  create  trade,  thus  aid- 
ing Victor  representatives  in  every  part  of  the 
country. 

Beecroft  on  the  Horn  Situation. 

Clement  Beecroft,  representing  tne  Tea  Tray 
Co.,  of  Newark,  N.  J.,  made  a  few  remarks  on 
the  horn  situation  and  said  that  he  believed 
conditions  were  growing  steadily  better. 

Hawthorne  on  Trade  Development. 

E.  A.  Hawthorne,  of  the  Hawthorne  &  Shebie 
Mfg.  Co.,  talked  interestingly  along  lines  show- 
ing the  growth  and  development  of  the  trade. 
Mr.  Hawthorne  spoke  of  his  experience  as  one 
of  the  first  Edison  jobbers  in  the  country  and- 
how  he  had  surely  built  his  business,  first  manu- 
facturing horns  and  cranes,  then  records,  and 
finally  making  the  line  complete  by  manufac- 
turing machines. 

Carpell  Advocates  Standard  Cabinet  Prices. 
M.   A.   Carpell,   representing   the  Herzog  An 
Furniture  Co..  spoke  of  the  importance  of  cabi- 


nets among  talking  machine  accessories.  He  re- 
ferred to  the  desirability  of  a  standard  price  on 
cabinets  as  well  as  on  machines,  and  stated  that 
while  manufacturers  could  not  compel  restricted 
prices  on  account  of  not  having  patented  prod- 
ucts, he  asked  for  the  co-operation  of  the  jobbers 
so  that-  fixed  prices  at  retail  would  become  a 
feature  in  the  cabinet  trade. 

Frank  L.  Dyer's  Remarks. 

Frank  L.  Dyer,  chairman  of  the  executive  com- 
mittee of  the  National  Phonograph  Co.,  stated 
that  he  was  glad  of  an  opportunity  to  meet  so 
large  a  proportion  of  talking  machine  jobbers  at 
this  meeting,  and  he  stated  that  in  his  official 
position  he  could  state  that  the  policy  of  William 
E.  Gilmore,  president  of  the  National  Phono- 
graph Co.,  would  be  adhered  to  undeviatingly 
by  the  officials  of  that  company. 

J.  B.  Furber's  Suggestions. 

J.  B.  Furber,  of  the  Manufacturers  Outlet  Co., 
suggested  in  the  course  of  his  remarks  that  the 
association  should  foster  the  exhibit  idea,  so  that 
at  the  annual  convention  a  regular  exhibition  of 
talking  machines,  accessories  and  side  lines 
might  be  held.  This,  Mr.  ,Furber  felt,  would  be 
an  added  attraction  of  the  convention. 

Philpot  on  Trade  Opportunities. 

Brian  F.  Philpot,  of  the  Indestructible  Phono- 
graphic Record  Co.,  stated  that  he  had  b^en  con- 


■■JACK"  M'OREAL.  THE  MASCOT  OF  THE  ASSOCIATION",  AXl) 
HIS    AUNT,    MISS    GERTRUDE  GAXXOX. 


nected  with  the  talking  machine  industry  for  a 
number  of  years  and  that  he  felt  that  the  field 
was  ample  for  another  large  record  producing 
house  and,  actuated  with  that  belief,  the  Inde- 
structible Record  Co.  was  started,  and  he  said 
that  he  felt  that  another  good  machine  would 
find  ready  sale  as  well. 

Other  speakers  were  Sol  Bloom.  Walter  Eck- 
hardt,  Mr.  Phillips  of  the  National  Phonograpli 
Co.,  W.  A.  Lawrence,  and  W.  E.  Henry. 

The  Mascot  of  the  Association. 

.Jii.<^t  at  the  close  of  the  discussion,  before  the 
inoeting  was  finally  adjourned.  Victor  H.  Rapke 
suggested  the  appointment  of  Master  .lack  Mc- 
Greal  as  "mascot"  of  the  association.  The  hand- 
some little  lad  was  brought  in  and  shouldered 
his  new  honors  gracefully.  He  was  placed  upon 
I  lie  president's  table,  where  he  received  con- 
gratulations from  the  members,  who  predicted  a 
successful  talking  machine  career  for  the  young- 
est association  member. 

Secretary  Whitsit  Thanked. 

Before  the  close,  Mr.  Bowers  complimented 
I'criy  B.  \\  hiti;H,  the  secretary,  upon  the  excel- 
lent work  which  he  liad  init  forth  in  behalf  of 
the  association. 


HfiMi:    MKMI.KIIS   OK   TlIK   AK.SdClATIiiy   WITH   TlIK     LADIES      HEADY     FOR    A     MEETINO     WITH  rATlIKIl  XElTrN 


THE  TALKING  MACHINE  WORLD. 


33 


THE  JOBBERS  BIG  BANQUET  AT  THE  ROYAL  PALACE 

One  Hundred  and  Twenty-five  Present — The  Presence  of  the  Ladies  Added  IVlaterially  to  the 
Enjoyment  of  the  Occasion — The  Speeches  Included  "Shop  Talk" — Berliner's  Pleasing  Ad- 
dress— Important  Announcement  Made  by  Wilson — Geissler  in  Optimistic  Vein  Speaks  of 
Victor  Plans — Dyer's  Historic  References — Brown's  Witty  Speech — Carpell  Makes  a  Hit — 
Cheers  for  Edison  and  Gilmore — Blackman  Complimented. 


The  banquet  of  the  association  was  held  at 
the  Royal  Palace  on  Tuesday  night,  and  about 
125  ladies  and  gentlemen  were  present.  The 
hall  was  spacious  and  well  ventilated,  and  the 
presence  of  the  ladies  gave  an  added  charm  to 


had  had  an  intimate  connection  with  the  talking 
machine  trade  from  its  inception  and  had  played 
an  important  part  in  stimulating  its  growth  and 
development.  He  said  that  the  first  speaker  of 
the  evening  would  be  a  man  who  had  given  all 


Emil  Berliner's  Talk. 

Mr.  Berliner  said  in  his  opening  talk  that  he 
was  not  a  good  speaker,  but  he  was  caught  in  a 
trap,  and  that  while  he  appreciated  the  honor  of 
being  called  upon  he  felt  that  he  could  not  do  his 
reputation  justice  after  the  toastmaster's  eulo- 
gistic introduction.  He  said  that  there  were  two 
things  necessary  to  achieve  success.  First,  to 
make  a  machine  and  second,  to  exploit  it.  He 
then  spoke  of  the  difficulties  to  be  met  by  in- 
ventors. 

He  said  that  he  came  of  fighting  stock,  and  that 
he  never  had  been  quite  out  of  the  fighting  line 


Flashlight  of  the  National  Association 

(The  card  on  which  the  words,  "Our  Mascot 

the  festive  occasion.  The  banquet  hall  was  beau- 
tifully decorated  with  flowers  and  the  tables 
tastefully  arranged. 

MENU. 

Canape  de  Caviar 
Little  Neck  Clams 
Cream  of  Chicken  a  la  Reine 
Boiled  Sea  Bass,  Hollandaise  Sauce 
Pommes  Nouville 
Cucumbers  Olives  Radishes 

Filet  de  Bouef,  Mushrooms  Green  Peas 

Champagne  Frappe 
Philadelphia  Squab  an  Tresson 
Lettuce  and  Tomato  Salad  en  Mayonnaise 
Ice  Cream 

Macaroons  Kisses 
Cheese 

Cafe  Noir 

White  Seal  Champagne 
Apoilinaris 

Cigarettes 

Toastmaster  Bowers'  Remarks. 

^  After  cigars  and  coffee  had  been  passed.  Presi- 
dent Bowers  arose  and  in  his  introductory  re- 
marks paid  a  graceful  tribute  to  the  ladies,  wel- 
coming them  to  the  banquet  board.  Mr.  Bowers 
then  complimented  his  fellow-associates  upon  the 
splendid  work  which  had  been  accomplished  dur- 
ing the  past  twelve  months,  and  he  said  that  the 
talking  machine  organization  had  come  to  stay 
and  would  be  a  continually  expanding  power  in 
the  talking  machine  trade — a  power  for  good. 
The  toastmaster  then  said  that  he  was  fortunate 
in  having  on  the  list  of  speakers  some  men  who 


of  Talking  Machine  Jobbers  Banquet  Held  at  the  Royal  Palace  Hotel  in  Atlantic  City  on  July  7. 

appear  is  placed  side  of  the  young  son  of  Lawrence  McGreal,  wlio  was  elected  mascot  of  the  Association.) 


Eclairs 

Crackers 

Dubonet 

Cigars 


the  strength  of  his  great  inventive  mind  to  the 
reproduction  of  sound,  and  that  the  talking  ma- 
chine trade  owed  him  a  debt  of  gratitude.  At  the 
conclusion  of  his  remarks  he  introduced  Emil 
Berliner. 


EMIL  BEHLINEK. 


so  far  as  the  courts  were  concerned,  and  he  was 
still  continuing  a  lively  fight  along  legal  lines. 
Mr.  Berliner's  remarks  were  heartily  applauded. 
He  read  a  communication  which  he  had  ad- 
dressed to  the  association,  thanking  that  organi- 
zation for  the  honor  conferred  upon  him.  Mr. 
Henry  then  suggested  that  Mr.  Berliner  make  a 
record  of  this  letter  and  present  one  to  each 
member  present,  who  would  prize  it  very  much 
as  a  souvenir.  Mr.  Berliner  said  that  he  took  a 
greater  pride  in  being  an  honorary  member  of  the 
Jobbers  Association  than  in  his  descent  from 
Mayflower  ancestry. 

Frank  L.  Dyer's  Remarks. 

Mr.  Bowers  then  said  that  he  regretted  the 
absence  of  William  E.  Gilmore,  who  was  unable 
to  be  present  on  account  of  his  European  trip. 
He  then  introduced  the  chairman  of  the  execu- 
tive committee  of  the  National  Phonograph  Co., 
Frank  L.  Dyer.  Mr.  Dyer  made  a  pleasing  ad- 
dress, and  said,  in  the  course  of  his  remarks, 
that  he  had  been  twenty  years  associated  with 
the  phonograph  business.  He  spoke  of  the 
wonderful  work  of  that  grand  old  man  of  the 
industry,  Thomas  Edison,  and  read  a  communi- 
cation from  him  as  a  personal  message  to  the 
Jobbers'  Association.    Mr.  Edison  wrote: 

"Give  to  the  jobbers  my  friendliest  greetings. 
Tell  them  that  I  appreciate  the  efforts  they  have 
made  in  the  development  of  the  talking  machine 
business.  They  have  passed,  and  are  now 
passing,  through  a  period  of  depression.  Tljey 
are  fighting  a  good  fight  and  will  certainly  suc- 
ceed.   In  everything  they  do  that  tends  to  the 


THE  TALKING  MACHINE  WORLD. 


FRANK  L.  DTEB.  NATIONAL  PHONOGRAPH  CO. 

advancement  and  uplift  of  their  interests,  they 
can  always  count  on  my  friendly  and  hearty  co 
operation  and  approval." 

Mr.  Dyer  then  paid  Mr.  Gilmore  a  splendid 
compliment  and  stated  that  his  policy  would  be 
staunchly  maintained  in  the  direction  of  the 
affairs  of  the  JJational  Phonograph  Co. 

Mr.  Geissler  in  Optimistic  Vein. 
:  Mr.    Bowers  .-said,    in   introducing   the  next 
speaker,  Louis       "Geissler,  general  manager  of 
the  Victor  Talking  Machine  -Co.:  '  "There  came  a 
young  Lochinvar  out  of  the  West." 

In  his  opening  remarks  Mr.  Geissler  said  that 
he  was  delighted  to  see  the  ladies  present,  and 
it  was  the  first  convention  banquet  that  he  had 
ever  attended  when  their  presence  graced  the 
banquet  hall,  and  he  said  that  to  the  man  who 
was  responsible  for  bringing  them  there  he  would 
like  to  present  a  Louis  XV.  Victrola. 

Mr.  Bowers  led  Mr.  Blackman  forward  and 
introduced  him  as  the  man  who  was  responsible. 

Mr.  Geissler  spoke  in  the  most  optimistic  vein, 
and  his  speech  was  closely  listened  to  through- 
out. He  referred  at  length  to  the  enterprise 
of  the  Victor  Co.  in  securing  the  great  singers, 
and  he  said  that  notwithstanding  the  general  de- 
pression of  the  times  the  company  which  he  rep- 
resented were  moving  steadily  ahead  and  plan- 
ning larger  advertising  appropriations  than  ever 
before.  He  stated  that  he  would  announce  a  plan 
later  which  would  mean  a  vastly  increased  ex- 
penditure for  publicity  work.  He  said  that 
within  the  very  near  future  a  large  additional 
corps  of  traveling  men  would  be  placed  in  the 
field.  Mr.  Geissler  stated  that  he  did  not  believe 
that  anyone  not  on  the  inside  could  appreciate 
the  diflQculties  which  manufacturers  sought  to 
overcome  in  order  to  build  up  the  talking  ma- 
chine trade  and  assist  the  jobber  in  every  par- 
ticular. 

IVIr.  Brown's  Address  to  the  Ladies. 

The  toastmaster  then  called  upon  H.  C.  Brown, 
of  the  publicity  department  of  the  Victor  Talk- 
ing Machine  Co.,  who  gave  a  witty  talk  to  the 
ladies.  Mr.  Brown's  remarks  were  heartily  ap- 
plauded and  when  he  closed  he  was  presented 
with  a  huge  bouquet  and  warmly  cheered. 
Mr.  Bill  on  the  Growth  of  the  Industry. 

The  toa.stina.ster  tlien  inliodiued  Kdward 
Lyman  Bill,  editor  of  The  Talking  Machine 
World.  Mr.  Bill,  in  the  course  of  his  remarks, 
emphasized  the  marvelous  development  of  the 
Industry  from  a  humble  beginning  of  years  ago 
to  Its  present  magnificent  state.  He  stated  that 
the  banquet  was  a  remarkable  one,  in  that 
probably  the  greatest  percentage  of  the  selling 
forces  of  an  Industry  were  gathered  at  Atlantic 
City  than  were  ever  seated  together  In  the 
history  of  banquets.  He  reforrod  then  to  the 
connection  of  Thomas  Edison  and  EmIl  Berliner 
with  the  trade  and  emphasized  their  wonderful 
accomplishments  In  the  realm  of  sound  repro- 
duction. 


C.  W.  Wilson  on  Price  Control. 

C.  W.  Wilson  was  next  introduced.  He  said 
that  while  Thomas  Edison  first  conceived  the 
idea  of  recording  the  voice,  Mr.  Gilmore  was 
the  first  man  to  make  that  recording  a  financial 
success.  Mr.  Wilson  spoke  of  the  difficulties 
which  confronted  the  talking  machine  manufac- 
turer, and  stated  that  the  policy  of  price  con- 
trol had  been  the  bulwark  of  the  trade  and  the 
secret  of  the  success  of  the  Edison  and  Victor 
enterprises  and  their  representatives  all  along 
the  line.  Mr.  Wilson  then  announced  a  new 
business  policy,  whereby  the  National  Co.  would 
take  back  all  the  "cut-outs"  and  injured  records. 
This  announcement  was  received  with  great  ap- 
plause. 

Mr.  Wilson's  remarks  throughout  were  closely 
listened  to,  and  when  he  closed  with  the  state- 
ment: "All  you  want  is-a  fair  deal,  and  that  is 
what  we  have  given  you,  and  what  we  intend 
to  give  you,"  he  was  warmly  cheered. 

Louis  F.  Geissler's  Approval. 

At  this  time,  in  response  to  frequent  calls  for 
him,  Mr.  Geissler  arose  and  said  that  he  agreed 
with  Mr.  Wilson  in  practically  everything  that  he 
had  said,  and  added:  "I  thoroughly  indorse  the 
sentiment  that  the  factories  are  trying  to  look 
out  for  your  interests.  We  are  looking  out  for 
you  all  the  time,  and  you  must  know  full  well 
that  if  business  is  not  good  with  the  dealer  and 


B.  PERCY  ASHTON,  EXECUTIVE  COMMITTBB. 

the  jobber,  it  is  not  good  with  us.  We  have 
concentrated  enormous  power  with  a  compara- 
tively small  body  of  men — the  jobbers.  We  are 
spending  $1,000,000  a  year  to  advance  your  in- 
terests." 

Mr.  Geissler  then  stated  that  he  noticed  the 
biggest  orders  came  from  distributers  who  ad- 
vertise the  most  liberally.  He  spoke  of  the  lib- 
erality in  the  advertising  policy  of  the  Victor 
Co.,  and  said  that  money  which  might  go  to  the 
stockholders  was  placed  in  additional  advertis- 
ing.   Continuing,  Mr.  Geissler  said: 

"I  do  not  believe  that  one  out  of  ten  of  you 
jobbers  appreciate  our  work  in  this  direction. 
Much  of  the  business  that  you  do  comes  to  your 
doors  as  a  result  of  our  work.  I  am  afraid  that 
you  expect  sales  too  easy.  You  have  been  edu- 
cated to  have  trade  come  to  you  and  you  to  wait 
for  it." 

Mr.  Geissler  then  told  of  his  experiences  on  tlie 
Pac'lflc  Coast  in  the  piano  business  and  gave  a 
graphic  description  of  the  manner  In  which  the 
piano  salesmen  reach  out  for  business,  watching 
the  growth  of  a  child  from  infancy  to  seven  and 
eight  years  of  age  or  to  an  age  when  It  was 
thought  that  that  child  or  the  family  should  have 
a  piano,  and  told  the  talking  machine  men  how 
the  piano  men  went  after  this  prospect,  which  at 
most  meant  but  three  or  tour  hundred  dollars. 
How  they  work  for  years  sometimes  to  make  a 


M.   A.  CAIiPELL. 


sale.    He  then  asked  the  question,  "How  many 

of  you  jobbers  are  working  like  that  to  sell  our 
high-grade  machines?  I  believe  that  hard  work 
in  the  talking  machine  business  is  just  as  justi- 
fiable as  in  the  piano  business,  the  sewing  ma- 
chine business  or  the  adding  machine  business. 
If  you  expect  big  business  to  come  to  you  you 
must  begin  to  appreciate  the  fact  that  you  have 
got  to  go  after  it." 

IVI.  A.  Carpell  on  Accessory  Lines, 

The  toastmaster  then  presented  M.  A.  Carpell, 
of  the  Herzog  Art  Furniture  Co.  Mr.  Carpell  in 
his  remarks  emphasized  the  importance  of  the 
accessory  business  and  the  part  which  the  con- 
cern he  represented  was  playing  in  the  develop- 
ment of  the  trade.  Mr.  Carpell  said  that  the 
cabinet  had  taken  the  talking  machine  out  of 
the  kitchen  and  placed  it  in  the  parlor. 

"When  I  first  went 
with  the  Herzog  Art 
Furniture  Co.,"  said 
Mr.  Carpell,  "it  was 
a  concern  largely  en- 
gaged in  producing 
furniture.  Mdst  of 
our  stockholders  are 
farmers.  When  I 
suggested  the  talk- 
ing machine  cabinet 
possibilities,  they 
laughed  at  me.  Yet 
to-day  90  per  cent,  of  our  output  is  talk- 
ing machine  cabinets,  and  10  per  cent,  fur- 
niture. We  believe  in  the  future  of  the 
talking  machine  business  stronger  to-day  than 
we  have  ever  believed  in  it  in  the  past.  As  a 
proof  of  this  we  are  investing  $300,000  in  a  new 
enterprise  to  broaden  our  scope,  and  to  enable 
us  to  better  attend  to  the  wants  of  the  jobbers. 
The  cabinets  we  make  are  the  underpinning  of 
the  talking  machine  business.  Properly  used, 
they  increase  the  sale  of  records  tremendously, 
add  to  the  profits  of  the  jobber  and  make  the 
talking  machine  an  indispensable  part  of  the 
music  room." 

Mr.  Carpell  was  also  presented  with  a  bunch 
of  flowers,  and  the  diners  touchingly  sang,  "For 
He  Is  a  Jolly  Good  Fellow." 

J.  N.  Blackman   Reads  Communications. 

J.  Newcomb  Blackman,  chairman  of  the  ar- 
rangement committee,  was  then  called  upon.  Mr. 
Blackman  read  a  communication  which  he  ad- 
dressed to  Thomas  Edison,  in  which  he  invited 
him  to  be  present  at  the  convention,  and  also 
read  Mr.  Edison's  reply,  in  which  he  expressed 
keen  regret  at  his  inability  to  be  present,  and 
desired  to  convey  to  the  talking  machine  men 
his  hope  that  much  would  be  accomplished  by 
the  meeting  of  so  many  men  interested  in  the 
talking  machine  trade.  He  also  read  a  com- 
munication from  William  E.  Gilmore,  in  which 
he  stated  that  as  he  was  sailing  for  Europe  on 
the  7th  for  a  much  needed  rest,  he  regretted 


W.  E.   UENllY,  BXKCUTIVB  COMMITTBU, 


THE  TALKING  MACfflNE  WORLD. 


35 


that  he  was  not  able  to  attend  the  convention  at 
Atlantic  City. 

Mr.  Blackman's  communication  to  Mr.  Edison 
was  as  follows: 

My  Dear  Mr.  Edison — I  know  that  you  have 
always  taken  a  great  interest  in  your  jobbers, 
and  I  can  assure  you  that  they  in  turn  have 
taken  a  great  interest  in  you  as  the  father  of  the 
industry.  The  reports  of  your  recent  operation 
were  watched  very  carefully  by  the  entire  trade 
and  your  complete  recovery  is  shared  by  the 
jobbers  as  an  occasion  for  which  they  can  feel 
thankful.  The  above  association  will  hold  their 
annual  convention  at  Atlantic  City  on  July  6  and 
7,  and  will  consider  it  a  great  honor  if  you  could 
be  present  during  same. 

If  you  could  attend  the  informal  banquet,  ■ 
which  will  be  given  on  the  evening  of  July  7,  I 
know  every  jobber  would  consider  it  a  personal 
compliment,  and  it  would  do  much  to  stimulate 
confidence  in  the  future  of  the  industry.  We 
would  like  to  have  you  as  the  guest  of  honor  of 
our  association  on  this  occasion,  and  I  will  take 
the  responsibility  of  respecting  your  usual  desire 
that  a  speech  from  you  will  not  be  insisted  upon. 
Thanking  you  for  your  very  careful  considera- 
tion of  this  invitation,  and  trusting  we  may  have 
the  honor  of  your  acceptance,  I  remain. 

Mr.  Edison's  Regrets. 
Mr.  J.  Newcomb  Blackman,  Chairman  Commit- 
tee of  Arrangements: 
Dear  Sir— Your  letter  of  the  19th  inst.  has 
been  received,  inviting  me  to  attend  the  confer- 
ence of  the  National  Association  of  Talking  Ma- 
chine Jobbers  to  be  held  at  Atlantic  City  on  July 
6  and  7.  I  should  like  to  attend  your  meetings, 
because  many  of  the  jobbers  I  have  met  person- 
ally, and  it  is  therefore  a  matter  of  regret  that 
my  engagements  will  not  permit  me  to  accept 
your  invitation.  Kindly  convey  to  your  asso- 
ciates the  sense  of  my  disappointment  in  not 
being  able  to  be  present. 

The  phonograph  has  been  always  a  subject  of 
great  interest  to  me,  and  I  sincerely  hope  that 
m\ich  good  will  be  accomplished  by  the  friendly 
meeting  of  so  many  of  the  men  who  have  been 
so  largely  instrumental  in  developing  the  talk- 
ing machine  business.  At  all  times  both  you  and 
your  associates  can  count  on  my  earnest  and 
hearty  co-operation.  Believe  me,  yours  very  truly, 
(Signed)  Thomas  A.  Edison. 

V.  H.  Rapke  Entertains  Banqueters. 
Victor  H.  Rapke  then  entertained  the  ban- 
queters with  some  characteristic  remarlis  on  his 
early  experiences  in  the  talking  machine  trade. 
At  the  conclusion  of  his  talk,  young  Jack 
McGreal,  the  "mascot"  of  the  association  was 
lifted  up  and  placed  on  the  table,  where  he  stood 
with  the  American  flag,  making  a  most  striking 
and  beautiful  picture. 

The  toastmaster  then  announced  that  the  ban- 
quet hall  would  be  cleared  of  tables  and  that 
dancing  would  be  in  order  for  all  those  who  de- 
sired to  participate,  thus  closing  the  greatest 
association  gathering  ever  held  in  the  talking 
machine  trade. 

Those  Present. 

Among  those  who  joined  the  talking  machine 
throng  at  Atlantic  City  were: 

Mr.  and  Mrs.  E.  P.  Taft.  Eastern  Talking  Machine 
Co.,  Boston,  Mass.  ;  J.  Charles  Groshut,  Edwin  A.  Den- 
ham  Co.,  New  York  ;  Mr.  and  Mrs.  W.  A.  Lawrence  and 
family,  Standard  Metal  Mfg.  Co.,  Newark,  N.  J.  ;  Mr. 
aiid  Mrs.  Clement  Beecroft,  Tea  Tray  Co.,  Newark,  N..J.  ; 
Mr.  and  Mrs.  A.  O.  Pettit,  Tlie  Bdisonia  Co.,  Newark, 
N.  J. ;  Mr.  and  Mrs.  H.  G.  Towne,  The  Zed  Co..  New 
York;  Mr.  and  Mrs.  Fred.  C.  Smith,  W.  II.  Ross  &  Son. 
Portland,  Me. ;  Adolph  Weiss,  Western  Talking  Ma- 
chine Co.,  Philadelphia.  Pa. ;  Perry  B.  Whitsit,  Colum- 
bus, Ohio  ;  B.  J.  Heffelman.  and  P.  Q.  Shrake  of  Klein 
&  Heffelman,  Canton,  O.  :  H.  H.  Blish,  Harger  &  Blish, 
Da-\  enport,  Iowa  :  Olin  Neill,  Neal,  Clark  &  Neal,  Buf- 
falo, N.  Y; ;  H.  L.  Ellenberger,  Pardee-EIIenberger  Co.. 
New  Haven,  Conn.  ;  E.  P.  Ashton.  American  Phonograph 
Co.,  Oelmar,  Mich.  ;  K.  Brenner.  Koerber-Brenner  Music 
Co.,  St.  Louis,  Mo.  ;  C.  B.  Goodwin,  Lyon  &  Healy  Co., 
Chicago,  111.  :  Mr.  and  Mrs.  J.  Newcomb  Blackman, 
Blackman  Talking  Machinn  Co..  New  Yok  :  T.  C.  Murray, 
Wooden  Phonograph  Horn  Co..  Syracuse,  N.  Y'.  ;  Mr.  and 
Mrs.  W.  B.  Henry,  E.  A.  Shirley  and  Rio  Tyler,  Powers 
&  Henry  Co.,  Pittsburg.  Pa.  :  C.  B.  Bayly,  .1.  F.  Ellis  & 
Co..  Washington,  D.  C.  :  W.  D.  Andrews,  Mrs.  E.  C. 
Baljcock,  Syracuse.  N.  Y.  :  Mr.  and  Mrs.  C.  N.  An- 
drews. W.  D.  Andrews,  Buffalo,  N.  Y'.  :  C.  B.  Haynes. 
Richmond,  Va.  :  Louis  and  Edward  Buehn.  L.  Buehn  & 
Bro.,  Philadelphia,  Pa.  :  B.  H.  Uhl.  Rudolph  Wurlitzer 
Co..  Chicago,  ill.  ;  .1.  P.  Bowers.  Lyon  &  Healy.  Chi- 
cago, III.  :  A.  H.  .lacot,  .lacot  Music  Co..  New  York  ; 
Alfred  Weiss.  New  York:  R.  J.  Keith.  Talking  Ma- 
chine Co.,  Chicago.  111.  ;  Mr.  and  Mrs.  W.  P.  Carroll, 
Utica  Cycle  Co..  Utica.  N.  Y.  :  M.  A.  Carpell,  Herzog 
Art  Furniture  Co..  Saginaw,  Mich.  ;  Mr.  and  Mrs.  1. 
Davega,  Jr.,  New  Y'ork  ;  Mr.  and  Mrs.  B.  A.  Hawthorne, 


v>a3  expressed  at  the  absence  of  his  brother, 
James  B.,  who  is  now  spending  the  summer 
abroad. 


C.  V.  HEXKEL.  CO.MMITTEE  OF  .\Kr..iXGF,.\lE.N"  l  S. 

Thomas  Kreamer,  and  5ft.  and  Mrs.  Theo.  P.  Bentel, 
Hawthorne  &  Sheble  Co.,  Philadelphia.  Pa.  ;  Mr.  and 
.Mrs.  Asa  Vandergrift.  Sheip  &  Vandergrif t,  Philadelphia, 
Pa.:  Mr.  and -Mrs.  C.  V.  Henkel.  and  Mr.  and  Mrs. 
.Tohn  Kaiser,  Douglas  Phono.  Co.,  New  York  :  Mr.  and 
Mrs.  H.  W.  Weymann,  II.  A.  Weymann  &  Son,  Phila- 
delphia. Pa.  :  Carl  H.  Droop,  and  C.  E.  Gore,  E.  T. 
Droop  &  Sons,  Washington,  D.  C.  ;  H.  W.  Topham.  .Tas. 
S.  Tk)pham  Co..  Washington,  D.  C.  ;  L.  Kaiser.  S.  B. 
Davega,  New  Y'ork ;  Victor  II.  Rapke  and  daughter, 
Harry  C.  Tietgen,  New  York  ;  Prank  D.  Dyer,  and  C.  H. 
Wilson,  National  Phonograph  Co.,  Orange,  N.J.  :  Wm.  C. 
Finch,  Pinch  &  Hahn.  Albany.  N.  Y.  :  Mr.  and  Mrs.  J.  B. 
Furber  and  Mr.  and  Mrs.  Walter  Eckhardt,  Manufac- 
turers' Outlet  Co.,  New  Nork  ;  R.  H.  Morris.  American 
Talking  Machine  Co.,  Brooklyn,  N.  Y.  ;  E.  H.  Levy,  J.  S. 
Levy  &  Son  Co.,  New  York  ;  A  .W.  Toennies,  Eclipse 
I'ho'nograph  Co..  Hoboken.  N.  J.  ;  W.  G.  Walz,  El  Paso, 
Tex. ;  N.  D.  Griffin.  American  I'honograph  Co.,  Glovers- 
ville,  N.Y.  :  J.  S.  W.  Wales,  Victor  Talking  Machine  Co., 
Camden,  N.  J.  :  Brian  P.  Philpot  and  H.  S.  Gaines,  In- 
destructible Phonographic  Record  Co.,  Albany,  N.  Y.  ; 
Mr.  and  Mrs.  J.  Fischer,  C.  C.  Mellor  Co..  Pittsburg.  Pa.  ; 
.Morris  J.  Peters,  G.  C.  Aschbach,  Allentown,  Pa.  ;  A.  T. 
Senniger.  Rochester.  N.  Y.  ;  6.  T.  Williams,  Victor  Dis- 
tributing &  Export  Co..  New  York  :  Mr.  and  Mrs.  Max 
Strasburg  and  daughter,  Grinnell  Bros.,  Detroit,  Mich.  ; 
.Tohn  Sykes.  Trenton.  N.  J. ;  Max  Landay,  Landay  Bros.. 
Inc.,  New  York  :  Oliver  Jones,  Victor  Talking  Machine 
Co.,  Camden.  N.  J.  ;  II.  Wonderlich,  J.  Samuels  Bros., 
Providence,  It.  I.  :  C.  H.  Eisenbrandt,  H.  R.  Eisenbrandt 
Sons,  Baltimore.  Md.  ;  A.  .1  .O'Neill,  A.  J.  O'Neill  .lames 
Co.,  Chicago,  111.  ;  H.  N.  McMenimen,  Philadelphia,  I'a.  : 
L.  H.  Lucker.  Minneapolis  Phonograph  Co.,  Minneapolis, 
.Minn.  :  Mr.  and  Mrs.  Louis  J.  Gerson,  Musical  Echo  Co., 
Philadelphia.  Pa.  ;  P.  H.  Thompson,  Talking  Machine 
World.  New  Y'ork  ;  Mr.  and  Mrs.  Louis  Silverman,  Regi- 
na  Co..  New  Y'ork  :  T.  B.  Warner.  Kirtlaud  Bros.  &  Co.. 
New  Y'ork  :  L.  McGreal  and  son.  and  Miss  Gertrude  Gan- 
non, Milwaukee,  Wis.  :  Louis  P.  Geissler.  C.  M.  Brown 
and  G.  D.  Ornstein  :  T.  S.  Rumpel.  Cadillac  Cabinet  Co., 
Detroit.  Mich.  :  J.  Frank  Smith,  Edison  Business  phono- 
graph Co..  Philadelphia.  Pa.  ;  Mr.  and  Mrs.  Thomas 
Hardesty  and  C.  Alien  Hayden.  Vitak  Co..  New  Y'ork. 


The  Hawthorne  &  Sheble  Mfg.  Co.,  of  Phila- 
delphia, had  a  very  comprehensive  exhibition  of 
their  Star  talking  machines  at  the  Chalfonte. 
The  exhibit  was  in  the  personal  charge  of  Theo- 
dore Bentel,  secretary  of  the  H.  &  S.  Co. 

Sheip  iS:  Vandegrift,  of  Philadelphia,  were  pres- 
ent with  their  line  of  Music  Master  wood  horns. 
These  were  without  doubt  the  finest  ever  shown 
in  this  trade,  and  can  be  aptly  termed  the  aristo- 
crats of  the  business.  The  H.  &  S.  Co.  will 
equip  their  high-priced  machines  with  this  line. 


CONVENTION  BRIEFLETS. 

Among  those  who  came  down  in  automobiles 
were  Mr.  and  Mrs.  E.  A.  Hawthorne  and  party, 
including  Mr.  and  Mrs.  Theo  F.  Bentel  and  Thos. 
Kraemer;  Mr.  and  Mrs.  W.  A.  Lawrence,  with 
whom  came  Mr.  and  Mrs.  J.  Newcomb  Black- 
man;  Mr.  and  Mrs.  J.  B.  Furber,  and  Mr.  and 
Mrs.  Walter  L.  Eckhardt.  All  enjoyed  the  trip 
on  account  of  the  excellent  weather,  and  put  the 
cars  to  good  use  while  at  the  seaside  city. 

Among  the  other  pleasures  to  be  enjoyed  at 
this  city  that  of  bathing  and  rolling  up  the  board- 
walk in  chairs  seemed  to  find  most  favor  with 
the  visiting  delegates  and  their  friends.  In  the 
mornings  a  party  of  them  could  always  be  found 
out  on  the  sands  cultivating  a  healthy  burn, 
while  in  the  afternoons  the  orange-colored  asso- 
ciation badges  could  be  seen  flitting  here  and 
there  from  one  end  of  the  boardwalk  to  the 
other. 


Fifty-one  different  jobbing  houses  were  repre- 
sented, and  very  close  to  a  hundred  members  of 
the  association  were  present,  while  counting  all 
the  manufacturers  and  guests,  the  number  was 
almost  half  again  as  large.  At  the  banquet  wera 
seated  just  123. 

Among  those  outside  the  trade  who  were 
guests  of  the  jobbers  at  the  banquet  were  Mrs. 
H.  P.  Wilson  and  daughter,  of  New  York,  the 
ladies  being  accompanied  by  Max  Landay,  of  the 
well-known  firm  of  Landay  Bros.    Much  regret 


The  Phono-Trip  Co.,  of  Canton,  O.,  were  ably 
represented  by  Louis  A.  Wolin  and  Nathan  To- 
ronski,  of  that  city,  their  attachments,  as  they 
justly  deserved,  receiving  much  commendation. 

The  Manufacturers  Outlet  Co.,  together  with 
the  Vitak  Co.,  had  their  products  on  display  on 
the  first  floor  of  the  Chalfonte;  also  a  new  model 
of  an  automatic  talking  machine  which  will  play 
eighteen  records  with  a  single  winding  and  will 
change  them  automatically.  Their  lines,  if 
one  was  to  judge  from  appearances,  are  more 
than  living  up  to  what  had  been  claimed  in  their 
previous  announcements  in  The  World.  Those 
present  connected  with  this  combination  were 
Mr.  and  Mrs.  J.  B.  Furber,  Mr.  and  Mrs.  W.  L. 
Eckhardt,  Mr.  and  Mrs.  T.  Hardesty,  and  C.  Allen 
Hayden. 


Victor  H.  Rapke  proposed  sending  a  message 
to  William  E.  Gilmdre  and  therefore  prepared 
the  following:  "Bon  voyage  to  our  friend,  Will- 
iam E.  Gilmore.  A  prescription  to  prevent  sea- 
sickness specially  prepared  by  Victor  H.  Rapke 
and  indorsed  by  the  undersigned  talking  ma- 
chine men  of  America  at  the  convention  held  at 
Atlantic  City."  To  this  was  attached  the  signa- 
tures of  nearly  all  of  the  jobbers  who  were 
present,  and  Mr.  Rapke  forwarded  it  to  the 
steamer  on  which  Mr.  Gilmore  sailed  for  Europe 
on  the  7th  inst. 


Brian  F.  Philpot,  general  manager  of  the  Inde- 
structible Phonographic  Record  Co.,  and  Haydon 
F.  Gaines,  were  in  attendance  and  enjoyed  the 
meeting  of  the  jobbers  hugely.  Mr.  Philpot  has 
had  a  long  acquaintance  with  the  record  trade, 
and  has  made  tremendous  success  of  the  Inde- 
structible. He  gave  a  rattling  good  business 
talk  at  the  open  session  which  was  applauded. 


T.  S.  Rumpel,  the  genial  advertising  manager 
of  the  Cadillac  Cabinet  Co.,  Detroit,  Mich.,  was 
present.  He  was  not  fatigued  in  the  slightest 
at  the  close,  and  left  Atlantic  City  for  Saratoga, 
where  he  had  other  convention  duties  awaiting 
him. 


W.  E.  Henry  was  unanimously  voted  a  medal 
for  his  witticisms. 


Little  Jack  McGreal  captured  the  convention, 
and  was  elected  mascot  of  the  association. 


The  1010  Special 

150-Peg  Cylinder 

Record  Cabinet 

IS  A  TRADE  WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  machine  dealers. 


H.  A.  WEYMANN  6  SON,  Inc. 

Edison  Plionograpli  Jobbers,  Victor  Distributors, 
Cabinets  and  Supplies,  Manuficlurers  of  the 
KEYSTONE  STATE  Musical  Instruments. 
Publishers  of  Sheet  Music. 

Weymann  Bldg  ,1010  Chestnut  St.,  Philadelphia,  Pa. 


36 


THE  TALKING  MACHINE  WORLD. 


Always  Somethim 

On  th 


The  New  "BQ''  Tone=Arm  Cylinder  Graphophone 


Any  man  with  $30.00  to  invest  in  a  talking 
machine — 

— ^And  who  prefers  the  cyHnder  type — 

— Will  pick  out  a  tone-arm  Columbia  Cylinder 
Graphophone  without  a  minute's  hesitation  whether 
he  is  "  posted ' '  on  the  other  types  or  not. 

He  can  see  the  convenience  of  an  instrument 
without  a  horn  crane  almost  as  far  as  you  can. 

You  can  prove  to  him  in  two  minutes  without 
any  argument  that  the  added  tone  value  of  the 
aluminum  tone  arm  is  no  mere  claim  ;  and  as  soon 
as  you  show  him  the  compactness  of  the  machine, 
and  the  beauty  of  the  cabinet,  and  the  perfection 
of  the  motor,  you  can  begin  to  help  him  select  the 
records  to  go  with  it — for  the  sale  is  made. 

The  Columbia  aluminum  tone-arm  is  the  one 
greatest  recent  development  in  talking-machine 
construction.    Keep  an  eye  on  it. 


THE  TALKING  MACHINE  WORLD. 


37 


New  and  Better 


Way 


Columbia  Records  Make  a  Business  PAY 


Here's  what  we  said  to  the  trade  a  year  ago 
this  month  about  Columbia  records  and  it's  good 
enough  to  say  again: 

''We  are  making  wide  pubhc  proclamation 
that  Columbia  disc  and  cylinder  records  will  fit  any 
machine  and  double  its  value  to  its  owner — and 
it's  a  fact> 

We  are  making  it  as  plain  as  we  know  how 
that  if  the  owner  of  a  talking  machine  will  put  that 
claim  to  the  test  just  once,  we  will  have  his  business 
after  that — and  we  wilL 

''The  dealer  who  misses  the  business  that  is 
coming  in  under  the  Columbia  trade-marks,  is  miss- 
ing a  liberal  and  growing  share  of  a  mighty  good 
thing. 


Vocal  Quartettes 

of  The  PrairiTe  (Cro  lir/i/nv 
^hi-  t.cst  song  of  thv  Wcvicrti 
i  been  protJutc-d.     It  is  full 
fed  swing  ol   -(.Mwtioy"  niu 
Tdly  blXOnilli;^  li 

li^'ely  Sunt.'  b\  ih.-  {.i 
Kstra  accon.funimenl/ 
lutftt„i  "XP"  Cyf,„i 

No.  33227 
^olu}nl:a  /o-ii:. 

No.  .ITGitJ 

lime  {Har-ry  I , 
m  >ou  liP3r  [his  Mini 
•  y  remember  tlijt  cm 
■ood  OIH  Summer  Til 

|has  all  the  goud 
'j  pre.Tl  hit,  and 
ha?  an  irresistible  I 
h';  iitle     Sung  | 
irchcslr.1  accoJ 

I  No.  3.'J229  I 

i.  "No.  3771  L 
lr(  Days  (/.  A>!lo7t\ 


One  of  the  bi^^Rg  hits  from  the  great?! 
h-is  ever  appeared  in  America.    It  is  the^ 
roHicking  solo  in  ihc  entire  production, 
the  Prince  5ine<;  it  in  the  operetta.  Tcnoi^ 
Hin(itrme\cr.  orchestra  accompaniment. 

Coiiniibia  "  XP"'  Cylinder  Record  {2  S^')  NoB 
Columbia  lO-inck  QacRecord  (doc)  No.  3'^ 


^ch  Obliged  to  \'ouA 

(Tin;  IS  a  splendid  ^ 
I'tb.it  has  been  ' 
IVIever.  i^hina  Artll 
1  tious.   B.intonr  sJ 
ColuDibia  "  X\ 

\$or\  Jones'  Three  I 

\  Tins  is  a  creat  cot 
forcibly  ol  Arthur  1 
I  ^uciess,  "The  Pi 
singinK  i<;  in  hiJ 
work  is  a  tplendil 
I  darkey  parson  : 
the    record  ificll 
baritone  solo,  by  \ 
;  compdnimtni. 

Colii'uhia.  Tcm 

nI 

§VJiaCs  The  Use?! 

V  spitndid  rrrordj 


\t>good  Burt) 
Vd  of  one  of  the  gr\ 
Ison.    The  vvordj 
rhancc  for  some  c 
fCollins,  orchestral 
>^d{2sc)  Nof 

m/itir  Lon^irtti-f)  ' 
Beminda  one  very  I 
■  ercat  Columbia  f 

■he  Bear."  His 

Ind  the  comedy  J 

l>i   ao  excit 
inRrcgationT  a.iu 
llv  without  flaw. 


wcord  (6oe) 


society  ha:s  ; 
form  of  amusenW^ 
even  modernizii™ 
enthusiasm  whiclf 
Columbia  r 2 -inch  i 

Columbia  "  BC" 

||Valtzes  from  the  . 

The  music  of  ihc| 
everyone  likes  to 
It  is  heard.  Th< 
duciions  of  the  orj 
a  hit  in  New  Yor 
piece     The  \'2-i 
Columbia  "  ^\| 
Columbia  /o' 
Columbia  1 2-inclt 


>er  Record  7 
Record  I  6oc)  No^ 
'isc  Record  ( $1  oo  each,  S io\ 
No.  301 15 


Vocal  Solos 

Long  as  (he  World  Rolls  On  i  Ernes/  Ball  I 
Here  is  another  beauiiful  song  by  a  famous  ballad  writcil 
l-allad  IS  especially  adapted  to  the  Graphophone,  as  the  e 
blending  of  the  «ords  an^heaccbmpanimcni  have  made  J 
•  il  absolute  smoothn^ 
.Kcompanimcni 
Columbia  /a 

'I  Leave  The  ol 

A  pathetic  ballaf 
heart.     The  muS 
Harvey  Hindermc^ 
in  this  record.  Tt'il 

Columbia  lo-indi  i 


^olo,  by  Henry  Burr,  oJ 

(  6o<r;  No.  3801 
miose  and  Bush } 


responsive  chord 
I  character  and  the  i 
imbia  lenof .  is  at  its  v 
orchestra  accompammenfl 
Record  ((joc)  No.  3781 
ark!  The  Herald  Angels  %\\\%  { Mendelssohn  i 

One  of  ihe  grcalc-sl  and  grandest  hymns  of  Christenj 
record  is  splendidly  sung  and  js  one  of  the  best  sacrf 
<  v  er  made     Tenor  solo,  bi'  Henry  Burr,  organ  accoij 
Columbia  lo-inch  Disc  Record  (  boc )  No.  C 
I  Alraid  to  Come  Home  in  Ihe  Dark  f  Rgberjd 
From  lhc^^v_Yorl<  success.  "A  KnighiJ 
^out-all-nighj. 


Jne  of  the  bi? 
has  ever  appearetl 
rollicking  solo  in  ^ 
the  Prince  sings  il 
^  Hindermeyer,  orchej 

Coiumliia  "  XP"\ 

Columbia  , 

Obliged  lo  \  ou  > 
s  is  a  splendid  cofl 
l;as  been  wriii 
rver.  gi\ing  Arihu 
ns.    Baritone  solo.J 
Columbia  " 


h  Joncs'Three  Rcl 
liis  is  a  Rre.it  coon  \ 
■■ciblyol  Arthur  Cof 
Kcess,   "The  Preal 
lieing  is  in  his  b| 
prk  is  a  splendid  i 
fkey  parson  and  : 
record    itself  i 
■riione  solo,  by  Aril 
mpaninicnt. 

Colujiibia  lo-inch  . 

No.  3774  j 

l^s  The  Use?C£ir'it.^ 
ecord  ol  tlij 


;  sonj  with  a  spiru.ij  att"7™ 
^enor.  ^Mr,    William  Redmond 
_E  ''taking"  music  has  ever  been  recorol 
^n  this  song. story  of  the  light-hearted  !ov.._ 
ihc  bids  hia-swcetheart   remember  thai  no 
l^iids  arc  to-dav,  u 
— and  "  Keep  o, 
jj[iani  Redmond. 

"  Cylinder  Record  (2  J.  1 
No.  33228 
Columbia,  jo-inci:  Disc  RecordlOoc) 
No.  3770 

Faxims.  from  "The  A\erry  W'lAow"  {Frn  .z  Lehnr)  m 
One  of  the  big  song  hits  from  tlie  greatest  musical  sens! 
has  ever  appearcclJ^^ka.  It  is  the  gayest,  happi 
rollicking  solo  itj^^^^k  production.  Recorded 
the  Prince  sin^  meretta.  Tenor  solo,  bi 
Hindcrmcycr.  cH  M^animcnl. 

Columbia  -^L^^ecord  (>s^)  No.  33221 
Columbia  r d.^f^^^^cord {6oe)  No.  3761 

l/Vluch  Obliged  lo  \Qn\Benj.  l-lapgood  Burt)  - 
I  bis  IS  a  splendid  comedy  record  of  one  of  the  greatest  cl 
that  has  been  written  this  season.     The  words  and  , 
.  giving  Arthur  Collins  a  chance  for  some  of  his  c« 
Lt.ons^   Baritone  solo,  by  Arthur  Collins,  orchestra  accompS 
^olumbia  "  XP-  Cylinder  Record {2Sc)  No.  3324ol 


i£cc  Reasons! 


rribune  Bldg.,  New  York 


38 


THE  TALKING  MACHINE  WORLD. 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


THE  REFLECTOSCOPE. 

One  of  the  biggest  sellers  of  the  year  in  me- 
chanical contrivances  is  the  Reflectoscope.  This 
remarkable  machine  projects  souvenir  post  cards, 
photographs,  etc.,  in  all  the  original  colors  on 
a  sheet  or  wall  in  similar  manner  to  the  stereop- 
ticon,  with  the  great  advantage  that  one  has  an 
inexhaustible  supply  of  subjects  at  hand  and  is 
not  restricted  to  the  stilted  cut  and  dried  glass 
slides.  No  one  who  has  not  seen  one  of  these  ma- 
chines can  begin  to  appreciate  the  immense 
amount  of  pleasure  to  be  derived  from  their  use. 
In  nearly  every  home  will  be  found  a  more  or  less 
complete  collection  of  post  cards  and  magazines 
profusely  illustrated,  which  offer  numberless 
other  attractive  pictures.  These,  even  in  their 
natural  size,  are  beautiful,  but  when  thrown  on 
the  screen  and  greatly  enlarged  by  the  machine, 
with  all  the  details  brought  out  by  the  powerful 
light,  they  (even  the  commonest)  become  won- 
derful scintillating  works  of  art.  No  dealer  who 
handles  post  cards  can  afford  to  be  without  a 
good  stock  on  hand,  for  not  only  will  he  find  a 
ready  sale  for  them,  but  everyone  sold  will  act  as 
a  most  energetic  salesman,  as  it  will  arouse  en- 
thusiasm among  his  customers,  who  will  be  much 
larger  purchasers  of  cards  from  that  time  on. 


PIANO  SALES  AND  TALKERS. 


Piano  sales  are  not  as  frequent  just  at  present 
as  they  have  been  in  times  past.  This  is  influ- 
encing many  piano  stores  to  look  around  for  a 
paying  side-line  with  the  result  that  the  follow- 
ing piano  and  music  firms  have  just  stocked  up 
with  Edison  phonographs  and  records:  J.  L. 
Williams,  Bevier,  Mo.;  Yale  Music  Co.,  Yale, 
Mich.;  L'Hommedieu  Music  Co.,  Columbia.  N.  J. 
(branch);  Malcolm  E.  Hummell,  Slatington,  Pa., 
and  F.  C.  Jackson  &  Son,  Muskegon.  Wis. 


The  Edwin  A.  Denham  Co..  New  York,  was  rep- 
resented at  the  convention  at  Atlantic  City  by  J. 
Charles  Groshut,  secretary  and  sales  manager. 
He  reports'  having  received  a  great  deal  of  en- 
couragement from  many  of  the  jobbers. 


D.  G.  Dennis,  a  well-known  piano  dealer  at 
Spickard,  Mo.,  who  also  handles  sheet  music,  is 
now  about  to  open  an  Edison  phonograph  depart- 
ment. 


The  Udell  Works,  of  Indianapolis,  Ind..  have 
resumed  operations  after  a  short  overhauling  of 
their  plant,  niul  have  put  on  a  full  force  of  250 
men. 


CLEVER  COLUMBIA  PUBLICITY. 

The  Way  the  Columbia  People  Help  the  Dealers 
to  Utilize  Their  Store  Window. 


know  is  that  it  means  something.  This  display 
is  printed  in  three  colors  and  when  pasted  on 
the  outside  of  the  store  window  could  be  seen 
.almost  half  a  mile  down  the  street. 


The  Columbia  Phonograph  Co.  are  constantly 
preaching  to  their  dealers  the  value  that 
can  be  obtained  from  a  dealer's  own  store  win- 
dow when  properly  utilized.  And  they  are  going 
further  than  that.    They  are  sending  out  each 


LOCKWOOD  S  PISCATORIAL  TRIP. 


On  the  'glorious  fourth"  F.  E.  Lockwood,  of 
F.  E.  Lockwood  &  Co.,  Norwalk,  Conn.,  started 
on  a  two  weeks'  fishing   trip   to   Nova  Scotia, 


Everythmg  you  can  hear  at  the  show 
once,  you  can  hear  as  often  as  you  like 
at  home  with 

Columbia 
Records 

^         Disc-60(^  CyEnder.  25c  ^ 


Home,  Clubhouse,  Yacht.  Camp — 
there's  no  one  thing  that  will  give 
so  much  pleasure,  to  so  m£  3y  people, 
for  so  long  a  time,  at  so  Httle  cost,  as  a 

Columbia 
Graphophone 

Disc  or  cylinder— AD  prices  fc^. 
Come  in  and  talk  terms!  t-^^ 


If  you've  never  beard  a  good  "Uncle 
Jo^h"  story  on  the 

Columbia 
Graphophone 

you've  missed  a  heap  of  fan. 


month  to  their  dealers  window  cards  and  win- 
dow strip  displays  that  will  back  up  the  dealer's 
own  efforts  in  this  direction.  The  greatest  evi- 
dence that  this  co-operation  is  appreciated  by  the 
dealers  is  the  fact  that 
window  cards  and  window 
strip  displays  are  being 
shown  wherever  Colum- 
bia graphophones  and  rec- 
ords are  sold. 

The  window  cards  and 
window  strip  displays  that 
the  Columbia  people  are 
sending  out,  as  can  be  seen 
from  the  illustrations,  are 
very  unusual.  They  are 
printed  in  bright  colors, 
which,  of  course,  do  not 
show  up  very  well  in  the 
black  and  white  illustra- 
tion. The  text  is  pacticu- 
larly  strong  and  the  cards 
make  a  very  good  appear- 
ance in  a  window.  The  window  strip  shown  here 
attracted  a  lot  of  attention  wherever  it  was  used. 
The  six  flags  constitute  the  words  "Come  In"  ac- 


going  via  the  outside  route.  Of  Mr.  Lockwood's 
prowess  as  a  disciple  of  Izaak  Walton  readers  of 
The  World  have  already  heard,  as  he  frequently 
sends  choice  messes  of  fine  fish  to  his  jobbing 


-A 


At  the  show,  3  hours,  $2 


Same  thing  at  home,  free 
on  a 

Columbia 
Graphophone 


friends  in  Xew  York.  Lockwood  &  Co.  also  deal 
extensively  in  automobiles. 


William  Harrison,  a  dealer  in  talking  machines 
and  bicycles,  at  50-52  Columbia  street,  Utica, 
N.  Y.,  suffered  the  loss  oi  his  entire  stock  by  fire 
last  week. 


V5 


The  Film  Service  Association,  composed  of 
those  who  rent  and  exhibit  moving  picture  films, 
held  their  fourth  annual  convention  at  the  Hotel 
St.  George.  New  York.  July  12. 


I 


Headthe.Signalll 


Columbia  Records 


I  ording  to  the  inlernational  code  of  inaritimo 
signal  flags.  Although  not  many  people  can  read 
the  code,  everybody  has  seen  the  code  flags  fly- 
ing on  yachts  and  warships  and  all  they  have  to 


CARL  SCHROETER 

BERLIN  S.  42     PRINZESSINNENSTR.  21 


IVIR.  DEALER: 

IF   YOU    WANT  THE 

EXCLUSIVE    SALE  OF 


fESTROCTIBTT 
RECORDS 


IN    YOUR    TOWN.   WRITE  AT  ONCE 

MUSICAL  ECHO  CO. 

DISTRIBUTORS  FOR  EASTERN  TERRITORY 

BIG    STOCK  QUICK  SERVICE 

121T  Cticslnul   Street.  Pliiladelprila 


THE  TALKING  MACHINE  WORLD. 


39 


GENERAL  MANAGERS  OF  REGINA  CO. 


Messrs.    Gibson,    Blumberg   and    Luther  Took 
Charge  on  July  1st,  1908. 


The  duties  of  general  manager  of  tlie  Regina 
Co.  will  be  divided  between  tbree  of  tbe 
directors,  viz.:  Joseph  Blumberg,  L.  T.  Gibson, 
and  J.  D.  Luther,  and  these  gentlemen  will 
manage  the  business  of  the  company  hereafter. 

Mr..  Blumberg  has  been  associated  with  the 
Regina  Co.  for  seventeen  years,  and  for  the  past 
six  years  has  had  the  management  of  the  com- 
pany's western  .  office  in  Chicago.  He  will  prob- 
ably take  up  his  residence  in  Rahway  during 
the  summer.  Mr.  Gibson,  the  secretary  of  the 
company,  came  into  the  business  seven  years 
ago  and  served  the  Regina  Co.  for  three  years 
in  New  York  before  taking  up  his  present  duties 
at  the  main  office  in  Rahway.  Mr.  Luther  has 
held  the  office  of  treasurer  of  the  company  dur- 
ing the  past  four  years. 

All  of  these  gentlemen  have  been  active  in  pro- 
moting the  growth  of  the  Regina  Co.  They 
know  the  business  thoroughly  and  are  well 
equipped  to  carry  it  forward  with  continued  suc- 
cess. No  radical  changes  are  contemplated  in 
the  general  policies  of  the  company.  The  busi- 
ness outlook  is  excellent  in  every  way. 


GOOD  NEWSPAPER  PUBLICITY. 


A  very  clever  scheme  was  carried  out  last  week 
in  connection  with  the  Democratic  convention  at 
Denver  by  Business  Manager  Frisbee,  of  the 
Minneapolis  Journal.  Mr.  Frisbee  announced 
that  "Brief  but  characteristic  speeches  by  Mr. 
Bryan  delivered  in  his  own  voice  would  be  heard 
by  the  crowds  who  came  to  watch  the  Journal's 
bulletin  convention  service."  As  a  result  of  this 
publicity  there  was  in  attendance  immense 
crowds  at  all  times.  They  were  intensely  inter- 
ested throughout,  a;nd  loudly  applauded  the 
speeches  as  delivered  by  the  Edison  phonograph. 

E.  D.  EASTON  TO  EUEOPE. 


Edward  D.  Easton,  president  of  the  Columbia 
Phonograph  Co.,  General,  New  York,  changed  his 
plans  about  passing  the  summer  in  Pennsylvania, 
and  sailed  for  Europe  on  July  7  aboard  the 
Kronprinzessin  Cecilie,  of  the  North  German 
Lloyd  Line.  He  was  accompanied  by  his  wife  and 
son,  and  will  be  away  until  August  1.  On  his  re- 
turn Mr.  Baston  will  resume  his  active  duties 
with  the  company.  As  mentioned  elsewhere  in 
The  World,  "W.  E.  Gilmore,  president  of  the  Na- 
tional Phonograph  Co.,  Orange,  N.  J.,  went  abroad 
on  the  same  steamer. 


HOW  ARTISTS  ARE  POPULARIZED. 


The  best  evidence  of  what  the  talking  machine 
can  do  to  popularize  an  artist  is  the  case  of 
Mme.  Michailowa,  the  celebrated  Russian  so- 
prano, so  popular  in  St.  Petersburg  that  she  is 
never  permitted  to  leave  her  native  land.  In 
speaking  of  this  artiste,  the  Victor  Co.  say: 
"We  brought  out  her  records  several  years  ago, 
and  to-day  her  name  among  the  music-loving 
people  of  America,  and  especially  Victor  owners, 
is  as  well  known  as  that  of  any  of  the  world's 
renowned  artists,  although  she  has  never  visited 
America." 


BUSINESS  FOR  SALE 

Talking  machine  and  sheet  music  business — 
two  stores  adjoining,  can  be  sold  as  a  whole,  or 
each  department  separate.  Location  one  of  the 
most  progressive  cities  in  the  Central  South. 
Choice  location  for  young  man  that  wants  a  good 
foothold  for  the  future.  Only  reason  for  selling, 
ill-health.  Address  "Talk-O-Music,"  care  of  The 
Talking  Machine  World,  1  Madison  avenue.  New 
York. 


INTERESTING  "TALKER"  SUIT. 


A  rather  interesting  case,  resembling  the 
White-Smith  vs.  Apollo  Co.  suit,  has  recently 
been  decided  in  Austria  in  favor  of  the  talking 
machine  manufacturers.  A  Vienna  publisher, 
acting  for  the  International  Talking  Machine 
Co.,  of  Berlin,  brought  suit  against  the  Deutsche 
Gramophone  Co.  for  making  and  selling  records 
of  "The  Merry  Widow."  The  lower  court  de- 
cided that  the  publisher's  rights  had  been  vio- 
lated, but  the  court  of  appeals  took  the  opposite 
view.  The  highest  court  in  Austria  was  then 
resorted  to,  and  decided  in  favor  of  the  Court 
of  Appeals  decision. 


CONGRATULATIONS. 


H.  T.  Leeming,  traffic  manager  of  the  National 
Phonograph  Co.,  Orange,  N.  J.,  was  married  on 
June  30  to  Miss  Esther  Shanelay,  of  Jersey  City, 
N.  J.,  at  the  Bergen  Reformed  Church.  Mr. 
Leeming  was  the  recipient  of  a  very  handsome 
cellarette  with  cut  glass  service  from  his  em- 
ployers. 


PIANO  FIRM  ADDS  THE  EDISON. 

S.  J.  Clement,  the  well-known  piano  dealer  of 
Bar  Harbor,  Maine,  has  decided  to  add  Edison 
phonographs  as  a  side  line.  Mr.  Clement  is  a 
recent  convert  to  the  idea  that  phonographs  will 
increase  piano  sales  by  furnishing  him  an  intro- 
duction to  families  where  pianos  can  be  sold 
later  on.  He  looks  for  a  good  demand  for  the 
phonograph  among  the  vacationists  and  pleasure 
seekers  who  patronize  the  popular  Maine  sum- 
mer resort. 


FLOWER  HORN  FOR  VICTOR  I. 

The  Victor  Talking  Machine  Co.  have  issued  an 
announcement  that  the  price  of  Victor  I  talk- 
ing machine  with  new  flower  horn  equipment, 
will  be  $25  hereafter.  This  horn  is  made  to  fit 
the  elbow  of  Victor  I,  thereby  dispensing  with 
the  adjuster  heretofore  necessary  in  attaching 
the  flower  horn  to  these  instruments.  The  new 
horn  adds  considerably  to  the  appearance  of  the 
instruments. 


MRS.  MORRIS  CONVALESCENT. 


The  World  is  pleased  to  hear  that  the  wife  of 
R.  H.  Morris,  general  manager  of  the  American 
Talking  Machine  Co.,  the  largest  Victor  distrib- 
uters in  Brooklyn,  N.  Y.,  has  recovered  from  a 
serious  attack  of  typhoid  fever  of  seven  weeks' 
duration.  Mr.  Morris  had  arranged  to  take  Mrs. 
Morris  with  him  to  Atlantic  City  on  the  6th  and 
7th  inst.  and  remain  for  the  week,  but  her  un- 
fortunate illness  interfered  with  the  program, 
much  to  his  regret.  As  the  American  Talking 
Machine  Co.  also  carry  a  line  of  kodaks  and  gen- 
eral photographic  supplies,  and  Mr.  Morris  being 
something  of  an  expert  with  the  camera,  he  se- 
cured a  number  of  striking  views  while  at  At- 
lantic City,  including  picturesque  groups  of  talk- 
ing machine  men,  which  are  now  displayed  in 
the  ample  show  window  of  his  establishment,  586 
Fulton  street. 


LANDAY  STORE  IN  SUMMER  GARB. 

The  New  York  store  of  Landay  Bros.,  400 
Fifth  avenue,  has  been  put  in  summer  garb,  the 
handsome  show  window  being  fitted  up  with 
cool  shades  and  the  remainder  of  the  elegant  in- 
terior being  arranged  in  harmony  under  the 
tasteful  and  skilful  judgment  of  Max  Landay. 
Their  store  at  Newport,  R.  I.,  has  been  reopened 
for  the  fashionable  season,  and  establishments 
in  other  bon-ton  resorts  will  also  be  put  in  run- 
ning order  this  year.  The  firm  have  been  running 
a  series  of  clever  "ads.'LJn  the  New  York  daily 
papers  for  June  and  whicji  will  be  continued 
this  and  next  month.    They  have  the  right  idea. 


Samuel  Bouche,  thirty^three  years  old,  said  to 
be  the  inventor  of  a  moving  picture  device  in 
general  use,  died  in  Bellevue  Hospital  recently. 


UNQUESTIONABLY 
A  BIG  WINNER 

Everybody  who  sees,  buys, 
and  every  dealer  w^ho  buys, 
sells 

THE  MONARCH  MIDGET 


This  little  "Monarch"  can  be 
placed  on  the  counter,  and  will 
hold  about  8  months'  records  in 
compact  and  convenient  space. 

The  clerk  can  thus  choose  rec- 
ords without  losing  the  customer's 
attention  for  a  moment.  Very 
convenient  and  effective  when  you 
are  playing  the  new  records  of  a 
month,  because  you  face  the  cus- 
tomer all  the  while. 

No  matter  how  many  racks  you 
have,  you  need  this  little  counter- 
size  revolving  "Monarch"  Baby. 

Write  your  Jobber  or  to  Us. 

Syracuse  Wire  Works 

Vi\ivershy  Ave. 
SYRACUSE,  N.  Y. 


40 


THE  TALKING  MACHINE  WORLD. 


PEASE  CO.'S  UNIQUE  LINE 

Of  Novelties  for  Talking  IVIachine  Men — Some- 
thing That  Should  Appeal  to  the  Trade. 


Live  talking  machine  men  will  certainly  find 
many  things  to  interest  them  in  the  unique  an- 
nouncement made  in  this  issue  by  the  E.  S.  Pease 
Co.,  not  by  any  means  least  of  which  is  their 


new  Crown  Talking  Machine.  This  machine  is 
certainly  a  revelation  in  its  class,  showing  how 
by  the  application  of  modern  brains  the  system 
of  eliminate  can  be  used  to  cheapen  the  cost 
of  manufacture  without  the  loss  of  those  essen- 
tials in  the  way  of  tone.  For  there  is  no  ques- 
tion about  the  results  obtained  from  this  little 
phonograph  nor  the  fact  that  here  one  has  a 
cheap  machine  without,  it  being  in  any  sense  a 
toy.    This  company  are  also  showing  some  good 


values  in  other  lines  that  would  go  well  with 
the  talking  machine  or  would  make  the  catchiest 
kind  of  premiums.  The  Gold  Plated  Clock,  a  cut 
of  which  appears  in  this  article,  is  a  sample. 
This,  if  shown  to  the  ordinary  person,  would 
look  like  a  remarkable  bargain  at  five  dollars, 
and  yet  can  be  sold  by  a  dealer  for  two  and  a 
half  dollars,  giving  him  a  profit  of  one-fifty,  and 
when  bought  in  large  quantities  for  premium 
purposes  can  be  had  even  a  little  cheaper.  And 
so  it  goes  all  through  their  line.  They  believe 
in  giving  the  dealer  or  jobber  all  the  profit  that 
is  possible,  and  only  insist  that  bills  be  paid 
promptly. 


TALKING  MACHINE  SUPPLY  CO.  NEEDLES. 


The  line  of  needles  marketed  by  the  Talking 
Machine  Supply  Co.,  400  Fifth  avenue,  New  York, 
are  commanding  a  wide  sale.  The  goods  come 
in  various  styles,  including  the  "Auxetone," 
"Dauer,"  "Climax,"  "Lightone,"  "Opera,"  "Exhi- 
bition" and  "Star,"  and  on  these  the  company 
have  built  a  large  business.  These  needles  are 
put  up  in  handsome  packages,  a  few  of  which  a.-e 
shown  in  the  company's  special  announcement  on 
another  page  of  this  issue  of  The  World. 


TO  HANDLE  PHONOGRAPHS. 


R.  H.  Peck  &  Co.,  Seaforth,  Ont.,  have  put  in 
an  extensive  stock  of  Edison  phonographs  and 
records,  and  will  no  doubt  do  much  to  increase 
the  popularity  of  the  Edison  in  their  section  of 
the  Dominion. 


A  GREAT  HORN  PLANT. 


The  illustration  herewith  will  give  a  fair  view 
of  the  plant  of  the  Standard  Metal  Mfg.  Co.,  New- 
ark, N.  J.  This  company  have  unsurpassed  fa- 
cilities for  the  manufacture  of  horns,  and  by  con- 
sulting an  announcement  made  in  another  por- 
tion of  this  paper  it  will  be  seen  that  the  Stand- 
ard product  comprises  a  wonderful  variety  of 


THE    STAXDARD     .METAL    MFG.     CO.'S  PLAXT. 

horns,  including  decorated,  folding  and  the 
Standard,  Edison  and  Victor  lines.  The  Search- 
light foiding  horn  is  the  latest  Standard  acquisi- 
tion. 


VICTOR  "STRAWS"  TELL  THE  STORY. 


Straw  No.  1 — A  comparison  of  the  financial  re- 
ports of  the  United  States  Steel  Co.  and  those  of 
the  Victor  Talking  Machine  Co.  for  the  first  quar- 
ter of  1908  (a  panic  period),  shows  much  in  favor 
of  the  Victor  Co.,  on  a  percentage  basis. 

Straw  No.  2 — We  are  extending  our  plant  and 
are  building  one  of  the  largest  smokestacks  ever 
located  in  the  State  of  New  Jersey. 


J.  C.  LANDAY'S  HONEYMOON  TRIP. 


James  C.  Landay,  of  Landay  Bros,  and  Zed  Co., 
New  York,  who  is  now  in  Europe  on  his  wedding 
tour,  has  been  in  Paris,  France,  for  the  past  two 
weeks.  Previously  he  had  toured  Scotland,  Ire- 
land and  England,  tarrying  for  a  brief  while  in 
London,  where  he  visited  the  Anglo-Franco  In- 
ternational Exposition,  which  he  pronounces  ex- 
cellent from  every  point  of  view.  Asked  about 
the  display  of  talking  machine  paraphernalia, 
the  answer  was  that  Jim  was  solely  on  pleasure 
bent  with  his  bride,  and  he  was  paying  no  atten- 
tion whatever  to  business  affairs. 


NOVELTY  and  MERIT  COMBINED 


What  the  Talking  Machine  is  to  the  old  six-tune  !Music 
Box  the  Reflectoscope  is  to  the  Magic  Lantern. 

The  Reflectoscope  never  grows  old.  Every  day's  mail 
brings  new  post  cards  to  the  home,  every  magazine  and  news- 
paper contains  a  mine  of  interesting  views  or  beautiful  pic- 
tures to  be  shown,  every  vacation  trip  furnishes  photographs 
of  pleasant  scenes  and  of  friends. 

Any  of  these  can  be  brilliantly  reproduced  upon  a  screen 
in  a  6  to  10  foot  enlargement  perfect  in  every  detail  even  to 
the  exact  coloring.    This  is  why 


The 


Reflectoscope 

The  Post  Card  Magic  Lantern 

is  making  a  big  hit  with  the  Talking  Machine  dealers.  Those 
who  have  already  sent  for  samples  report  that  it  connnand> 
an  innnediate  interest  wherever  displayed. 

Because  everyone  likes  to  look  at  pictures  the  immense 
sales  of  magic  lanterns  have  continued  with  all  their  limited 
ability  to  amuse.  Because  the  Reflectoscope  opens  a  new  fu-U! 
of  instruction  and  amusement  the  demand  for  it  is  instant. 

Talking  Machine  dealers  especially  are  in  splendid  posi- 
tion to  make  n  profitable  side  line  of  the  Reflectoscope.  Their 
advertising  and  soliciting  on  tiie  Phonograph  has  given  them 
practically  a  selected  list  of  the  people  interested  in  this  sort  of 
auniscnient.  Thus  the  machine  gives  them  the  opportunity  to 
make  an  extra  profit  out  of  a  by-product  of  their  business  with- 
out extra  cost. 

Retail  price  for  gas,  electricity  or  denatured  alcohol, 
mounted  ready  for  use  and  beautifully  japanned  in  black  and 
red.  $•■).  complete.    Write  for  details. 

Alco-Gas  Appliances  Dept. 

159=161  West  24th  St.       NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


41 


The  cornerstone  of 
Hammerstein's  new 
opera  house  in  Philadel- 
phia was  laid  with  suit- 
able ceremonies  on  June 
25.  The  building  is  lo- 
cated at  the  corner  of 
Broad  and  Poplar 
streets,  and  will  be  one 
of  the  best  equipped 
buildings  for  the  pro- 
duction of  opera  in  this 
or  any  other  country. 

A  unique  feature  of 
the  ceremony  was  the 
placing  in  the  corner- 
stone of  a  number  of 
talking  niachine  records 
by  famous  artists.  By 
preserving  their  voices 

in  this  manner  the  great  impresario  paid  a  grace- 
ful tribute  to  his  star  singers. 

The  records  include  the  Mad  Scene  from 
"Lucia  di  Lammermoor,"  sung  by  both  Melba 
and  Tetrazzini;  the  Habanera  from  "Carmen," 
by  Calve;  the  Flower  Song  from  "Carmen,"  by 
Dalmores;  Massenet's  "Noel  Paien,"  by  Renaud; 


FAinOUS  VOICES  IN  CORNERSTONE  OF  0PER4  HOUSE. 

Records  of  the  Voices  of  Mme.  Melba,  Tetrazzini  and  Garden  and  Other  Noted  Artists  Placed  in 
Cornerstone  of  Hammerstein's  Philadelphia  Opera  House. 

The  document,  rec- 
ords and  photographs 
were  placed  in  an  air- 
tight copper  box.  At  a 
signal  the  marble  cor- 
nerstone —  which  was 
hollowed  out  underneath 
to  receive  the  box — was 
lowered,  and  Oscar 
Hammerstein,  using  a 
gold  trowel  and  ham- 
mer, tapped  the  stone 
into  place  and  put  the 
finishing  touches  to  the 
cement  around  the 
edges,  thereby  insuring 
the  preservation  of  the 
priceless  voice  records 
for  an  indefinite  period. 


a  record  by  Zenatello  and  one  by  Sammarco. 
Photographs  of  Oscar  Hammerstein,  Melba, 
Tetrazzini,  Campanini,  Eva  Tetrazzini  Campa- 
nini.  Calve,  Dalmores  and  Mary  Garden  were 
also  put  in  the  cornerstone,  along  with  data  con- 
cerning the  erection  of  the  building,  signed  by 
Oscar  Hammerstein. 


There  was  a  great  number  of  Mr.  Hammerstein's 
New  York  friends  present  at  the  ceremonies  who 
wished  him  the  largest  measure  of  success. 


TALKING  MACHINES  IN  CHINA. 


An  Interesting  Report  Made  by  Our  Vice  Con- 
sul in  Tsingtau  Regarding  Musical  Instru- 
ments. 


Vice-Consul  Ernest  Vollmer,  of  Tsingtau,  re- 
cently made  the  following  interesting  report  con- 
cerning' the  increasing  use  of  musical  instru- 
ments, especially  talking  machines,  in  China, 
and  suggesting  means  whereby  American  manu- 
facturers can  hold  and  increase  their  trade 
therein.    Mr.  Vollmer  says: 

"With  the  steady  increase  in  the  European 
population  of  the  Far  East,  a  growing  demand 
for  all  sorts  of  musical  goods  is  developing, 
while  gramophones  and  talking  machines  are 
finding  an  ever-extending  market  among  the  Chi- 
nese. American  trade,  on  the  whole,  seems  to 
be  doing  better  in  the  latter  line,  owing  mainly 


to  the  excellency  of  the  machines  sold  and  good 
representation. 

"One  firm  in  Shanghai  which  has  a  general 
agency  for  a  leading  American  gramophone  is 
selling  large  quantities  of  machines  and  discs. 
They  establish  agencies  in  all  ports,  sell  directly 
to  the  natives,  and  supply  them  with  Chinese 
and  other  musical  records,  all  of  which  are  made 
in  the  United  States. 

"Aside  from  the  articles  already  mentioned 
this  firm  sells  American  banjos,  organs  and 
sheet  music  in  large  numbers  and  quantities. 
The  firm  manufacture  15  pianos  monthly,  for 
which  raw  material  is  all  imported,  and  it  dis- 
tributes large  quantities  of  German  harmonicas, 
the  latter  being  so  cheap  as  to  defy  competition. 
Furthermore,  American  pianolas  are  being  dealt 
in  to  a  large  extent,  but  this  trade  will  soon 
suffer,  as  the  firm  has  just  started  to  reproduce 


them.  The  first  specimen  has  just  been  finished 
at  the  Shanghai  factory  and  has  proved  a  suc- 
cess. American  exporters  will  have  to  watch 
the  market  closely  to  keep  a  trade  in  their 
hands  in  which  a  satisfactory  start  has  been 
made. 

"Germany  seems  to  be  the  main  other  nation 
contending  for  the  market  in  gramophones. 
They  manufacture  cheaper  goods  and  get  some 
orders,  a  firm  in  Tsingtau  doing  a  good  business 
in  these  machines." 


MULTIPLE  CO.  INCORPORATED. 


The  Multiple  Phonograph  Co.,  of  Portland, 
was  incorporated  in  Maine  recently  for  the 
purpose  of  making  and  handling  musical  instru- 
ments. Capital,  $3,000,000.  President,  C.  E. 
Eaton;  treasurer,  T.  L.  Croteau;  clerk,  J.  E. 
Manter,  all  of  Portland. 


Two  New  Ones 

From  the  HUMPHREY  Line  of 
Record  Cabinets 

The  illustration  shows  No.  107  Disc  Record  Cabinet,  made  ot 
Solid  Oak,  Golden  Finished.  The  interior  of  this  is  finishei] 
the  Humphrey  way — smooth,  neat  and  attractive.  Exterior 
rubbed  and  polished.  Each  division  in  rack  holds  five  Records; 
the  entire  Cabinet  holds  125  12-inch  Records. 

Height,  321/2  inches. 
Width,  17  inches.  , 
Depth,  15%  inches. 
Weight,  55  lbs.,  crated. 

Quarter  Sawed  Oak  front,  plain  sides  and  top,  paneled  back. 

Price,  $10.00  List 

No.  137,  Cylinder  Record.  Cabinet,  holds  125  cylinder  Records 
— same  finish,  same  dimensions.  Interior  fitted  with  five  trays, 
which  can  be  pulled  out  and  suspended  at  any  angle,  making  all 
Records  easily  accessible. 

Price,  $11.00  List 

Our  Catalog  illustrates  many  styles  for  Cylinder  and  Disc 
Records — the  best  made,  the  best  designed,  and  best  finished 
Cabinets  in  the  world — at  popular  prices. 

Send  your  order  to  the  nearest  Jobber,  or  write  at  once  for 
new'  Catalog. 


No.  107. 


HUMPHREY  SALES  CO. 


DETROIT,  MICH. 


No.  137. 


42 


THE  TALKING  MACHINE  WORLD. 


TIMELY  TALKS  ON  TIMELY  TOPICS 


for  himself,  accidentally  broke  one,  and  he  cried 
as  if  his  heart  would  break. 


In  addition  to  his  scientific  attainments,  won- 
derful adaptability  to  commercial  conditions,  not 
to  mention  his  marvelous  inventive  genius, 
Thomas  A.  Edison  is  also  largely  interested  in 
sociological  problems.  •  A  man  of  few  words, 
unless  with  his  intimates  and  every-day  business 
associates,  Mr.  Edison  has  seldom  expressed 
himself  openly  and  freely  on  such  topics,  but 
those  who  know  him  well  and  have  heard  him 
talk  on  the  subject  say  he  is  a  consistent  and 
ardent  advocate  of  socialism — in  its  best  sense,  of 
course.  The  world  knows  he  is  an  ardent  ad- 
mirer of  Tolstoi,  and  his  plan  of  devising  cheap 
and  cleanly  homes — concrete  construction — for 
the  less  fortunate  of  mankind,  so  far  as  material - 
success  is  measured,  is  also  familiar  to  many. 
Mr.  Edison  has  been  a  strenuous  opponent  of 
high-price  phonographs,  possibly  on  this  ac- 
count, as  the  fixed  policy,  doubtless  formulated 
by  himself,  respecting  the  line  of  goods  made 


famous  by  his  name  is,  a  product  "for  the  masses 
and  not  for  the  classes." 


Mention  of  Mr.  Edison's  name  can  scarcely  be 
made  without  something  else  cropping  up  remi- 
niscently.  In  fact,  it  reminds  the  writer  what 
he  related  to  a  group  of  newspaper  men  regard- 
ing the  early  days  of  the  phonograph,  when  a 
fortune  was  hardly  deemed  within  the  range  of 
commercial  possibilities.  This  is  how  Mr..  Edi- 
son told  the  story:  "We  had  a  committee  at 
the  factory  who  passed  on  all  records.  About 
twenty-flve  was  our  entire  list,  and  we  classified 
them  as  good,  fine,  bad,  rotten,  punkarhino.  In 
most-  every  case  when  I  pronounced  a  record 
'rotten'  these  selections  turned  out  to  be  the  best 
sellers,  so  you  may  know  what  a  good  judge  I 
am.  For  a  long  while  I  never  thought  there  was 
anything  in  the  phonograph  until  one  day  my 
little  boy,  who  had  probably  a  half-dozen  records 


A  GOOD  SIDE  LINE 


Simplex"  Automatic 
Electric  Light 


NO  WIRES.  Can  be 
hung  anywhere.  A 
splendid  device  for  lighting 
dark  or  dimly  lighted  rooms, 
closets,  telephone  booths, 
etc.  Equipped  with 
"Triumph"  refill  export 
battery.  Four  feet  of  silk 
covered  wire  attached  to 
globe. 

S1.20  Each 


IT  PAYS  JOBBERS 

to  co-operate  with  us  and  to  designate  the  dealers  with 
whom  they  wish  us  to  work. 

WRITE  TO-DAY  FOR  EXCLUSIVE.  JOBBER'S 
TERRITORIAL  PRIVILEGE. 

OUR  SYSTEM  increases  sales  of  records  at  least  100 
per  cent.,  and  increases  sales  of  expensive  phonographs 
proportionately  within  a  short  time. 

Booklet  covering  our  new  proposition  sent  upon  request, 
to  all  jobbers  and  dealers.  It  costs  but  a  two  cent  stamp 
to  ascertain  the  full  particulars. 

The  Edwin  A.  Denham  Company 

Business  Developers 


498-500  Oroadway, 

A.1MD    BERLIINJ,  GERMAIMY 


ISIew  YorR 


"This  set  me  to  thinking,  and  then  it  occurred 
to  me  there  might  be  something  in  the  phono- 
graph after  all  as  a  commercial  proposition.  I 
argued  to  myself,  if  a  child  so  prizes  an  article 
of  this  kind,  which  at  that  time  could  not  be 
replaced  if  damaged  or  destroyed,  there  must  be 
a  host  of  others  in  the  world  of  the  same  mind; 
in  fact,  I  thought  there  might  be  a  demand  for 
such  goods.  We  went  to  work  on  this  supposi- 
tion; but  I  advised  our  folk  to  go  slow,  even 
when  sales  were  increasing  at  a  rapid  rate,  as  it 
might  prove  only  a  passing  fancy.  Now,  I  can- 
not say  anything.  I  am  literally  surprised  at 
the  stupendous  expansion  of  the  business."  At 
the  conclusion  of  this  interesting  bit  of  talking 
machine  history  the  "old  man  wonderful''  smiled 
restropectively,  and  his  listeners  were  in  like 
mood. 


Lou  C.  Wilber,  manager  of  the  Regina  Co.'s 
business  in  the  territory  of  Greater  New  York, 
with  headquarters  at  Broadway  and  17th  street, 
though  but  28  years  of  age,  has  had  a  uniformly 
successful  career  since  he  started  in  the  music 


LCD  C.  WILBEK. 

trade  at  Detroit,  Mich.,  as  a  boy.  He  has  been 
promoted  from  one  responsible  position  to  an- 
other, his  record  as  a  road  salesman  being  par- 
ticularly brilliant.  Mr.  Wilber  assumed  charge 
of  the  present  New  York  store  when  it  was 
opened,  and  here  he  displayed  his  managerial 
talents  to  such  great  advantage  that  the  com- 
pany renewed  his  contract  again,  dating  from 
July  15.  The  Regina  Co..  besides  their  own  dis- 
tinctive line  of  automatic  instruments,  are  large 
Edison  jobbers  and  Victor  distributers. 


Perhaps  it  may  be  a  difiicult  task  to  convince 
the  average  dealer  that  when  business  is  slow 
is  the  time  to  increase  their  advertising,  and 
such  space  as  may  be  used  in  the  local  news- 
papers should  be  occupied  by  a  forceful  and  tell- 
ing presentation  of  their  goods.  The  accepted 
rule  is  that  when  trade  quiets  down  the  adver- 
lisins  appropriation  should  be  reduced.  No 
,i;reater  mistake  is  made.  Experts  in  advertis- 
ing, who  study  the  game  from  a  cold,  scientific 
standpoint — that  is,  for  producing  i-esults — are 
a  unit  on  this  proposition.  With  the  jii^fessional 
advertising  man  such  ways  and  means  iji'e  the 
l)cst  to  adopt  tliat  have  "i>uning"  power.  Tliey. 
thoroforc,  ;\clvisc  no  curtailment  of  the  publicity 
canipaimi  whi-ii  liusiness  is  slow.  Then  is  tlu' 
linii"  lo  nnike  still  further  efforts.  Wliere  tliis 
plan  has  been  followed  success  has  ahva.vs 
crowned  the  ondoavor.s  of  the  advert i.ser.  .V  few 
talking  nuuliine  dealers  are  wise  enough  to  pur- 
sue this  course,  and  they  are  reaping  their  re- 
ward. Would  there  were  more.  These  observations 
also  apply  with  equal  force  and  cogency  to  the 
jobber  selling  to  the  trade. 


THE  TALKING  MACHINE  WORLD. 


43 


NEWS  FROM  THE^ACIFIC  COAST. 

Records  More  in  Demand  Than  Machines — 
Business  Better  Than  a  Year  Ago — Columbia 
Co.'s  Report — Miller  Mal<es  Change — Edison 
Records  Score  Hit — Victor  Re6ords  for  Leper 
Hospital — Big  Sale  of  Victors  to  Mexican — 
Sailors  Good  Buyers — Pleased  at  Geissler's 
Success  in  Chicago  and  St.  Louis. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  July  6,  1908. 

As  had  been  anticipated,  the  month  of  June 
has  made  a  much  less  satisfactory  showing  in  the 
tallting  machine  trade  than  May.  The  stimula- 
tion caused  by  the  presence  of  the  fleet  has  been 
lacking,  and  this  alone  would  account  for  some 
falling  off.  During  the  latter  part  of  the  month, 
moreover,  a  great  many  people  have  been  making 
their  yearly  visits  to  the  country,  and  are  not 
anxious  to  buy  talking  machines  until  they  re- 
turn. There  is  some  advertising  of  talking'  ma- 
chines as  camp  entertainers,  and  quite  a  lot  of 
records  are  sold  to  people  going  on  vacations, 
but  the  campers  this  year  are  not  buying  as 
many  machines  as  usual.  City  trade  is  quiet, 
and  dealers  are  finding  that  very  few  sales  are 
made  without  a  strenuous  effort.  The  country 
trade  i-n  some  sections  is  better,  as  considerable 
advertising  is  being  done  by  dealers  in  the 
smaller  towns  with  very  fair  results.  With  this 
trade  to  fall  back  on,  the  wholesalers  are  not 
complaining.  One  pleasing  feature  of  the  trade 
in  general  is  the  demand  for  records,  which  keeps 
up  steadily.  Some  special  lines  of  records  are 
especially  popular,  and  are  continual  profit- 
makers.  Some  of  the  finer  grades  of  machines 
are  also  keeping  up  well. 

In  comparison  with  a  year  ago,  it  is  safe  to 
say  that  more  business  is  done  now.  There  are 
more  dealers  after  the  large  business,  and  con- 
sequently several  of  them  individually  are  not 
doing  as  much,  but  some  growing  concerns  on 
the  other  hand  show  a  great  increase.  The  Co- 
lumbia Phonograph  Co.,  for  instance,  reports 
four  times  as  much  business  as  last  month.  The 
local  agency  is  sending  out  large  numbers  of 
circulars,  aiming  to  reach  dealers  in  territory 
where  the  company  has  not  yet  placed  agencies. 
This,  together  with  some  strong  advertising  by 
the  country  agents,  is  mainly  responsible  for  the 
increase.  The  local  store  is  making  a  good  dis- 
play with  the  Symphony  Grand  Graphophone, 
which,  for  a  high-priced  machine,  is  selling  very 
nicely.  Coast  Manager  W.  S.  Gray  is  now  in 
Southern  California,  on  an  automobile  trip  among 
the  dealers.  He  will  be  back  in  about  ten  days. 
Mr.  Saunders,  the  Vallejo  agent,  was  in  San 
Francisco  last  week.  He  says  that  business  has 
been  quiet  in  his  town  since  the  middle  of  last 
month. 

W.  J.  Miller,  who  for  several  months  has  been 
manager  of  the  retail  talking  machine  depart- 
ment of  Kohler  &  Chase,  has  resigned  his  posi- 
tion, and  is  now  in  Portland,  Ore.  It  is  said  that 
he  will  take  a  place  with  the  Eilers  Piano  House. 
The  local  department  of  Kohler  &  Chase  is  tem- 
porarily in  charge  of  Mr.  Neil,  but  C.  Edwards, 
formerly  of  the  wholesale  department,  will  soon 
take  over  the  management. 

The  Eilers  Music  Co.  is  having  great  success 
with  the  Reginaphone,  which  they  are  introduc- 
ing on  the  Coast.  They  are  very  enthusiastic 
over  this  machine,  and  have  succeeded  in  arous- 
ing a  general  interest  in  it. 

Peter  Bacigalupl  &  Sons  now  have  the  July 
Edison  records  on  sale,  and  as  usual  when  the 
monthly  issue  comes  out  they  are  having  a  large 
business  at  the  retail  store.  The  number  of  or- 
ders coming  into  the  wholesale  department,  how- 
ever, is  still  more  satisfactory.  They  say  that 
there  has  been  a  decline  of  late  in  the  amount  of 
business  on  Fillmore  street,  where  their  retail 
store  is  located,  and  it  takes  a  special  occasion  to 
cause  any  interest.  They  have  the  Edison  com- 
mercial machine  well  started,  but  operations 
along  this  line  are  still  limited  by  lack  of  stock. 
This  trouble  will  be  remedied  very  shortly. 

An  appeal  has  been  made  by  the  physician  in 
charge  of  the  leper  hospital  in  San  Francisco  for 
Victor  records  for  the  use  of  inmates,  whose 


greatest  amusement  is  a  talking  machine.  The 
appeal  met  with  a  ready  response. 

The  largest  assortment  of  records  ever  sold 
with  a  single  machine  was  recently  placed  by 
Benjamin  Curtaz  &  Son  with  a  visitor  from  Mex- 
ico, who  became  interested  in  the  Victrola,  and 
liked  it  so  well  that  he  wanted  a  copy  of  all  the 
high  class  records  made  by  that  company. 

Sherman,  Clay  &  Co.  have  made  arrangements 
with  the  Victor  manufacturers  by  which  they  can 
place  each  new  issue  of  records  in  the  hands  of 
the  retailer  on  the  first  of  the  month.  This  feat- 
ure is  found  to  cause  quite  an  increase  in  the 
popularity  of  the  Victor  machine  with  the  coun- 
'try  trade.  Mr.  McCarthy  says  that  the  last 
monthly  issue  has  taken  extremely  well,  and 
orders  ai'e  coming  in  as  well  as  ever.  He  states 
that  this  month's  business  is  fully  up  to  that  of 
May,  in  spite  of  the  quietness  reported  elsewhere. 
The  warships,  he  says,  are  all  laying  in  large 
stocks  of  records,  as  everyone  of  them  has  at 
least  one  Victor  machine  on  board,  and  they  will 


leave  immediately  after  July  4,  after  which  they 
will  be  unable  to  get  new  records  for  a  long 
time.  Sherman,  Clay  &  Co.  have  just  received  the 
special  Victor  record  of  George  Cohan's  new  song, 
"Yankee  Doodle's  Come  to  Town,"  and  all  who 
have  heard  it  so  far  have  been  enthusiastic  over  it. 

The  many  friends  here  of  "Art"  Geissler,  now 
general  manager  of  the  Talking  Machine  Co., 
Chicago,  are  constantly  receiving  splendid  re- 
ports from  mutual  acquaintances  in  the  Windy 
City  of  the  progress  being  made  by  the  erst- 
while San  Franciscan.  It  seems  that  he  has 
been  blessed  by  both  God  and  man.  Not  only 
have  two  fine  little  sons  made  their  advent  in 
his  home  since  he  located  in  Chicago,  but  the 
great  wholesale  talking  machine  house  of  which 
he  is  the  head  is  said  to  be  advancing  by  leaps 
and  bounds  under  his  management.  It  is  ru- 
mored that  his  success  in  the  conduct  of  the 
Chicago  company  has  resulted  in  his  being  given 
the  general  management  of  the  St.  Louis  Talk- 
ing Machine  Co.  in  addition. 


"Blackman"  Back  From  Aflantic  Cily 

and  says  Good  Results  From  the  Work  of  the  Convention 
Will  Be  Felt  in  the  Trade 


THE  CONVENTION  WAS  THE  BIGGEST  EVER  HELD 

^  We  had  a  larger  attendance  than  at  any  previous  convention. 
What  does  it  mean  ?  It  means  that  the  Jobbers  and  Manufacturers 
have  banded  together  to  insure  a  "QUICK  REVIVAL"  OF  "PROS- 
PERITY," and  the  "DEALER"  should  give  his  support.  Let  us 
all  work  together. 

IT  WILL  PAY  YOU  TO  MAKE  GOOD  AND  GET 

YOUR  REWARD 

^  I  feel  that  the  manufacturer  will  give  more  protection  to  the 
Jobber  and  Dealer  who  has  helped  sustain  our  business  during  the 
depression,  and  you  can't  afford  to  quit  the  game  now  "Mr.  Dealer." 

BLACKMAN  WILL  HELP  YOU  MAKE  GOOD 

^  Don't  lose  your  trade  by  failing  to  have  a  proper  stock  of 
machines,  the  latest  records  and  those  in  the  general  catalog.  It  will 
pay  every  dealer  to  keep  in  the  front  ranks,  for  business  is  improving 
and  with  the  return  of  cool  weather  the  Talking  Machine  business 
will  have  a  new  boom. 

IF  YOU  DON*T  WANT  TO  TAKE  CHANCES, 
BUY  FROM  BLACKMAN 

q  He  is  a  Jobber  of  both  EDISON  and  VICTOR  and  "If  Black- 
man  gets  the  order  you  get  the  goods." 

q  You  can  send  ONE  order  to  BLACKMAN  for  any  EDISON  and 
VICTOR  goods,  get  one  shipment  and  thus  save  time  and  expense. 
If  the  service  is  not  the  best,  "Blackman  loses,"  but  he  is  not  worry- 
ing about  that. 

BE  AN  OPTIMIST  AND  BUY  FROM  ONE 

^  If  you  believe  in  patronizing  a  Jobber  who  has  faith  in  the 
future  of  our  business  and  will  work  hard  at  all  times  to  improve  con- 
ditions and  elevate  the  business,  then  let  BLACKMAN  be  your 
Jobber. 


YOURS    ROR  SERVICE 

Blackman  Talking  Machine  Co. 

J.  NEWCOMB  BLACKMAN,  Pres.  "  THE  WHITE  BLACKMAN  " 

QT  OHambers  Street        INBW  VORK 

"EVERVTMIINQ    POR    EDISOIN    AND  VICTOR" 


44  THE  TALKING  JVIACHINE  WORLD. 


Just  a  word  with  you,  Mr.  Talking  Machine  Dealer! 

JMaturally  trade  is  somewhat  dull — that  is  to  be  expected  in  midsummer, 
but  indications,  point  to  a  business  activity  in  the  early  fall  which  will  be 
pleasing. 

Is  your  stock  ready  to  meet  with  ordinary  demands  which  may  come 
upon  you?  Then  right  here  let  us  take  up  the  subject  of  stock  with  you. 
Will  you  not  ? 

We  are  the  largest  exclusive  talking  machine  jobbers  in  the  world.  We 
have  at  all  times  a  most  complete  stock  of 

Edison  Phonographs  and  Records 


Our  business  is  so  systematized  that  we  can  have  orders  filled  and  on  their 
way  to  their  destination  shortly  after  they  have  been  received.  Promptness 
has  been  one  of  the  cornerstones  upon  which  this  business  has  been  built. 

We  have  a  number  of  specialties  which  will  work  in  splendidly  in  any 
talking  machine  stock. 

We  have  a  complete  line  of  originally  designed  record  cabinets. 

The  ordinary  Peg  Cabinet  for  Cylinder  Records  and  the  ordinary 
Slat  Cabinet  for  Disc  Records. 

Both  the  Eureka  Carton  Cabinet  for  Cylinder  Records  and  the 
Eureka  Library  Cabmet  for  Disc  Records  are  extraordinarily  good  cabinets 
in  that  they  protect  the  record  from  dirt  and  scratch  and  make  it  possible 
to  find  a  desired  record  without  loss  of  time  or  trouble. 

Let  us  explain  their  superiority  and  merits. 

Our  Eureka  Alphabet  Index  is  supplied  with  our  cabinets.  It  will 
quickly  enable  one  to  immediately  locate  any  record.  We  have  the  True- 
tone  diaphragm  for  Model  C  (Edison)  reproducer.  This  you  can  sell  to  any 
customer.  It  increases  the  volume  of  tone,  and  only  costs  a  half  dollar,  and 
money  back  if  desired.  We  have  a  number  of  other  specialties,  and  we  are  a 
general  supply  depot  for  everything  in  the  talking  machine  line.  Don't 
forget,  we  can  assist  you  to  build  trade — our  word  for  it. 

Goods  Shipped  Promptly.    100  per  cent,  of  Orders  Guaranteed 


THE  TALKING  MACHINE  WORLD. 


45 


VACATION  MONTH  IN  BOSTON. 


Members  of  the  Trade  Are  on  Their  Annual 
Outing — Eastern  Talking  Machine  Co.  New 
■Window  Publicity — Some  Recent  Visitors. 


(Special  to  The  Talking  Macliine  Woi  Id.) 

Boston,  Mass.,  July  10,  1908. 

This  is  vacation  month  in  the  talking  machine 
trade  here.  Managers,  clerks  and  customers  are 
remaining  away  from  the  stores  for  a  time,  en- 
joying a  rest. 

The  month  of  June  was  notable  only  for  the 
number  of  traveling  men  who  visited  this  town. 

B.  F.  Philpot,  general  manager  of  the  Indes- 
tructible Phonographic  Record  Co.,  was  here  from 
Albany,  N.  Y.,  also  Joseph  McCoy,  of  the  Na- 
tional Phonograph  Co.  H.  N.  McMenimen  struck 
town  full  of  ambition  about  his  horns. 

Business  is  reported  as  "so  so"  at  the  Eastern 
Talking  Machine  Co.,  as  a  direct  result  of  the 
new  policy  of  window  dressing  at  this  store,  two 
fine  cash  sales  of  Victrolas  were  made.  One  cf 
these  instruments  is  to  go  to  Sicily. 

W.  J.  Fitzgerald,  of  the  Eastern  Talking  Ma- 
chine Co:  staff,  leaves  for  a  fishing  trip  to  Maine 
July  15.  He  declares  that  he  is  going  to  catch 
a  red  herring  and  send  it  to  Mr.  Gately,  for- 
merly with  the  Eastern  Co. 

R.  F.  Pease,  of  the  Massachusetts  Indestruc- 
tible Co.,  went  to  Philadelphia  this  week  to  get 
a  rest. 

William  Howes,  manager  of  Houghton  &  But- 
ton's talking  machine  department,  reports  a 
seasonable  business,  with  a  good  call  for  high- 
priced  goods. 


PICTURES  OF  BEAVERS  AT  WORK. 


Prof.  C.  R.  Kellogg  Snaps  Wild  Animals  and 
Birds  in  the  Maine  Woods — Made  Records  of 
Their  Voices. 


(Special  to  The  Talking  Machine  World.) 

Portland,  Me.,  July  1,  1908. 

With  priceless  moving  picture  films  and  data 
procured  In  the  wilds  of  Maine  of  the  habits, 
haunts  and  activities  of  the  busy  beaver  family, 
caught  for  the  first  time  in  the  history  of  nature 
studies,  sets  of  films  depicting  bird,  animal  and 
insect  life  and  information  on  the  effect  of  music 
upon  the  denizens  of  the  wild.  Prof.  C.  R.  Kel- 
logg, a  New  York  naturalist,  reached  here  from 
the  Dead  River  regions  around  the  Kennebago 
chain  of  lakes  to-day,  after  a  month's  work  far 
from  the  haunts  of  mankind. 

The  Dead  River  region  is  the  habitat  of  numer- 
ous large  colonies  of  the  interesting  beaver 
family,  whose  activities  in  dam  building  and  its 
consequent  flowage  of  timber  lands,  under  legal 
protection,  has  raised  a  protest  .by  timber  land 
owners  and  a  demand  that  the  open  time  on 
beaver  be  made  law  again.  Now,  beaver  can  only 
be  killed  under  the  direct  supervision  of  the 
Maine  Fish  and  Game  Commission,  and  it  is  esti- 
mated that  the  damage  caused  to  growing  timber 
by  flowage  from  beaver  dams  mounts  into  the 
thousands  annually. 

It  was  in  the  midst  of  these  beaver  colonies 
that  Professor  Kellogg  spent  his  days.  He  found 
that  in  some  parts  where  small  trout  streams 
originally  were,  there  are  now  sizable  ponds 
teeming  with  trout,  created  from  dams  built  by 
the  beaver  engineers,  dams  so  well  built  that 
dynamite  must  of  necessity  be  used  to  remove 
them.  He  found  trees  felled  of  the  thickness  of 
more  than  twelve  inches  by  beavers  and  used  in 
dam  construction. 

With  his  special  apparatus  carried  far  into  the 
woods  where  neither  roads  nor  trails  penetrate. 
Professor  Kellogg  set  up  his  establishment,  made 
friends  with  food  given  the  colonists,  and  was 
able  to  procure  a  most  wonderfully  interesting 
series  of  motion  pictures  of  the  beavers  at  work 
and  at  play  in  and  around  their  spacious  houses 
fringing  the  ponds  they  artificially  create  for 
their  dooryards. 

He  caught  them  toting  large  and  good-sized 
logs,  rafting  them  down  the  streams  with  the 
skill  of  river  drivers,  adjusting  them  with  intelli- 


gence remarkable  for  dam  construction,  and 
photographed  them  at  work  on  tree  felling.  In- 
teresting experiments  to  get  the  effect  of  music  on 
the  fur-bearing  animals  seen — mink,  otter,  fisher, 
foxes,  skunks,  ana  even  bears — were  made.  The 
flute.  Professor  Kellogg  says,  seemed  to  have  the 
most  attraction  for  these  animals,  who  fled  at  the 
sound  of  a  violin.  At  twilight,  when  the  beaver 
families  were  about  to  retire,  he  had  no  diffi- 
culty in  drawing  them  to  their  doorways  with 
the  softly  played  strains  of  the  flute,  and  they 
would  invariably  retire  when  the  violin  was 
sounded. 

One  evening  he  was  somewhat  frightened  to 
behold  a  large  she  bear,  which  he  had  seen  some 
days  before,  standing  close  to  him  with  three 
cubs,  who  were  apparently  agreeably  affected  by 
the  music,  and  at  these  concerts  he  had  many 
sorts  of  animals  that  came  to  be  regular  patrons. 
Deer  were  so  tame  that  they  would  hang  around 
his  camp  and  wait  for  the  food  of  civilization. 

He  obtained  valuable  pictures  in  motion  of 
clouds  of  beautiful  colored  butterflies,  with  his 
phonograph  he  got  wonderful  animal  sounds,  and 
songs  of  birds,  the  like  of  which  he  says  man 
scarcely  ever  hears  near  civilization;  a  record 
of  the  bull  moose  calling  to  his  mate,  the  weird 
night  cries  of  the  Indian  Devil,  the  almost  human 
cries  of  wounded  rabbits,  and  of  the  prowling 
loup  cervier. 

This  material  will  be  used  by  Professor  Kel- 
logg to  illustrate  lectures  on  nature  study  and  is 
the  first  attempt  in  this  unique  direction.  With 
real  pictures  and  real  sounds  simulated  he  hopes 
to  set  at  rest  many  claims  of  nature  fakers  and 
nature  writers'  theories. 


This  idea  originated  with  Victor  H.  Rapke,  of 
New  York,  who  personally  secured  the  names. 
About  15  of  the  company's  officers  "and  heads  of 
departments  were  at  the  pier,  including  A.  Wes- 
tee,  secretary  and  treasurer;  F.  K.  Dolbeer,  gen- 
eral sales  manager;  N.  C.  Durand,  manager  of 
the  commercial  system  department;  Peter  Web- 
ber, superintendent  of  the  works;  Walter  H. 
Miller,  manager  of  the  recording  laboratory; 
A.  C.  Ireton,  W.  H.  A.  Cronkhite,  F.  E.  Madison, 
L.  C.  McChesney,  Walter  Stevens,  A.  T.  Moore, 
John  E.  Helm,  J.  F.  McCoy,  B.  F.  Barklow.  Mr. 
Gilmore  expects  to  be  back  home  in  September. 


FINE  LINE  OF  UDELL  CABINETS. 


The  Udell  Worlts,  of  Indianapolis,  Ind.,  are 
showing  an  excellent  line  of  cabinets  for  disc 
and  cylinder  records  in  the  Grand  Rapids  mar- 
ket. Furniture  Exhibition  Building,  4th  floor.  As 
a  well-known  member  of  the  trade  said  the  other 
day:  "The  Udell  people  do  not  take  off  their 
hats  to  anyone  on  this  class  of  cabinets,  and  the 
trade  has  long  since  come  to  a  thorough  realiza- 
tion of  the  fact  that  when  they  buy  the  Udell 
they  get  splendid  values."  The  lines  this  year 
embrace  both  oak  and  mahogany  cabinets  and 
grade  up  well  as  to  price.  The  patterns  offered 
are  the  very  best  that  skilled  designers  can  work 
out  and  who  in  the  trade  does  not  know  of  the 
fine  finish  put  on  Udell  cabinets.  The  Udell 
Works  have  already  booked  a  great  many  orders, 
which  testify  to  the  worth  of  this  handsome  tine. 


HOME-MADE  PHONOGRAPH. 


GILMORE  OFF  TO  EUROPE. 

Remembered  by  the  Talking  Machine  Jobbers 
in  Conventicn  at  Atlantic  City. 


William  E.  Gilmore,  president  of  the  National 
Phonograph  Co.,  Orange,  N.  J.,  sailed  for  Bremen, 
Germany,  Tuesday  morning,  via  the  "Kronprin- 
zessin  Cecilie,"  of  the  North  German  Lloyd  line, 
accompanied  by  his  family.  As  the  vessel  was 
about  taking  her  departure,  Mr.  Gilmore  was  the 
pleased  recipient  of  a  letter  by  special  delivery, 
conveying  the  good  wishes  of  the  members  of  the 
National  Association  of  Talking  Machine  Job- 
bers in  convention  assembled  at  Atlantic  City, 
N.  J.,  together  with  many  visitors  in  attendance 
thereon.  It  was  a  unique  communication  from 
the  fact  that  the  signature  of  each  person  was 
attached,  making  three  columns  of  names  on  a 
broad  page  of  paper  with  a  brief  introductory. 


The  Bright  Music  Co.,  of  Luling,  Tex.,  have  on 
exhibition  at  their  store  a  complete  talking  ma- 
chine that  was  made  entirely  by  Sam  Beversdorf, 
a  young  man  in  the  employ  of  the  Electric  Light 
Co.  This  machine  will  play  any  disc  record  and 
is  remarkably  well  made,  when  the  material  and 
tools  that  Beversdorf  had  at  his  disposal  are 
considered. 


DENVER  MUSIC  CO.  SCORES. 


The  Denver  Music  Co.,  Denver,  Col.,  made  a 
great  hit  with  the  delegates  to  the  Democratic 
National  Convention  by  placing  a  large  phono- 
graph in  the  front  entrance  of  their  store,  and 
keeping  it  going  with  the  Bryan  speeches  in  the 
Edison  list.  A  large  crowd  was  always  in  front 
of  the  store  listening  to  the  records,  which  were 
wonderfully  clear  and  distinct  even  at  a  consid- 
erable distance.  Several  other  piano  and  music 
houses  made  special  displays  during  the  con- 
vention. 


After 


Every  up-to-date  merchant  is 
after  business  in  these  times  and  it 
pays  him  to  leave  no  avenue  un- 
explored which  has  possibilities. 

Now,  we  make  a  close  study  of 
the  business  conditions  in  the  talk- 
ing machine  trade.  We  cater  ex- 
clusively to  the  dealer — we  do  no 
retail  business,  and  all  of  our  ex- 
perience and  our  resources  are  at 

  the  command   of  our  customers. 

We  carry  the  largest  stock  of  talk- 
ing machines  and  accessories  to  be  found  in  New  England,  and  we  manu- 
facture a  number  of  specialties  which  of  course  we  control  exclusively. 

If  your  stock  needs  brightening  up — if  you  want  some  things  to  fill  in 
to  attract,  recollect  that  we  can  get  out  your  orders  at  the  shortest  pos- 
sible notice.  We  are  in  the  wholesale  district  of  Boston  and  as  soon  as 
orders  are  received  they  are  filled  and  on  their  way  to  the  customer  within 
the  briefest  possible  time.  Accuracy  and  dispatch  have  been  made  the 
key-notes  of  our  success. 


Boston  Cycle  and  Sundry  Q. 

48  Hanover  Street    ^     A    Boston,  Mass. 


46 


THE  TALKING  MACHINE  WORLD. 


Pease  Products  Please  Purchasers- 
Pay  Profits 


If  You  Are  a  Wide- Awake  Jobber  or  Dealer,  Your  Name  is  Worth  $$  to  us 
We  Have  Propositions  That  Are  Worth  $$  to  You 


THE  CROWN  TALKING  MACHINE 

Not  an  imported  toy — but  a  machine  embodying  all  the  important  features  of  the  high-priced 
phonographs — but  so  simplified  that  it  can  be  sold  with  big  profit  at  a  price  to  suit  the  slimmest 

purse. 

The  Crown  is  equipped  with  a  24-inch  ampli- 
fying flower  hom,  noiseless  spring  motor,  standard 
ratchet  screw  feed,  concert  size,  detachable  floating 
reproducer.  Plays  all  standard  cylinder  records  as 
loud  and  as  clear  as  the  large  machines,  the  only 
machine  at  the  price  enclosed  in  a  cabinet,  hand- 
somely finished  throughout,  artistic  oak  case.  Each 
one  packed  separately. 


Retails  at  $8.00 


Dealers'  Price,  $4.80 


SPECIAL  DISCOUNT  TO  JOBBERS 


OPKN 


Are  You  Hunting  for 
New  Business? 

If  so.  don't  fail  to  investigate  our  side  lines  for  the 
Talking  Machine  Trade 

lOO  to  goo  F*ep  Cent,  Frofit 

EVERY   ONE    A  SELLER 

Crown  Wood  and  Metal  Telephones,  Roller  Skates, 
Lamps,  Clocks,  Watches,  Sad-irons,  etc.,  etc. 

Each  one  is  brim  full  of  possibilities.  Write  us  and 
we  will  gladly  furnish  all  particulars. 


CLOSED 


Pease  Premiums  Please 
People — Produce  Profits 


Did  it  ever  occur  to  you  to  stimulate  trade  with  some  good  premium— do  not  confuse  this  with  price  cutting — 
on  the  contrary,  it  is  a  system  by  which  a  retailer  rewards  patrons  for  their  steady  customage  and  by  which  he 
can  hold  their  trade  without  having  to  constantly  undersell  "  the  man  across  the  street,  "  thereby  never  knowing 
how  much  average  profit  is  made  on  sales. 

We  are  experts  in  this  line,  let  us  help  you.  On  aecount  of  the  close  margin  at  which  ire 
sell,  we  only  open  account  for  lo  days,  and  then  only  with  firms  who  are  satisfactorily  rated 
otherwise  cash  must  accompany  all  orders. 


E.  S.  Pease  Co., 


Suite  1871  Hudson  Terminal  Building, 
New  York  City,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


47 


TRADE  NEWS  FROM  SAINTLY  CITY. 

Manager  Gressing  Reports  Trade  as  Picking  Up 
— New  System  of  Suction  Fans  in  the  Demon- 
strating Rooms  of  the  St.  Louis  Tall<ing  IVla- 
chine  Co. — Silverstone  Co.  Displaying  Bryan 
Records — Reginaphone  Sales — Other  Items. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  July  2,  1908. 

Trade  reports  show  that  business  for  the 
month  of  June  was  much  better  than  for  May. 
■  Manager  O.  A.  Gressing,  of  the  St.  Louis  Tally- 
ing Machine  Co.,  reports  trade  as  picking  up 
daily.  He  has  just  returned  from  a  week's  trip 
to  Evansville,  Ind.,  Louisville,  Ky.,  and  other 
points.  O.  O.  Dice,  traveler  for  the  same  con- 
cern, is  home  from  a  five  weeks'  trip  through 
Southeast  Missouri  and  Arkansas.  He  sent  in 
some  nice  orders  and  established  quite  a  number 
of  new  talking  machine  dealers.  L.  A.  Cummins, 
also  a  traveler  for  the  same  concern,  is  in  from 
a  ten  days'  trip  through  Illinois.  He  reports  an 
improving  trade,  except  through  the  flooded  dis- 
trict, where  it  is  dull. 

Miss  Clara  G-oetz,  the  charming  and  popular 
saleslady  at  the  St.  Louis  Talking  Machine  Co.'s 
retail  store,  is  now  on  a  two  weeks'  vacation, 
which  is  being  spent  at  the  Michigan  resorts. 

Manager  Gressing  has  introduced  a  system  of 
suction  fans  in  all  the  demonstrating  booths  at 
the  retail  store  of  the  St.  Louis  Talking  Machine 
Co.,  which  insures  a  constant  current  of  cool  air, 
which  is  much  appreciated  by  their  customers. 

Manager  B.  B.  Walthall,  of  the  Columbia 
Phonograph  Co.,  reports  trade  as  being  better 
than  last  month,  and  especially  so  in  the  retail 
line.  W.  S.  Byrd,  traveler  for  this  concern,  is 
now  on  his  vacation  and  will  be  away  two  weeks. 

The  Dictaphone  Company  of  America,  with 
George  S.  Murray  as  district  manager,  have  es- 
tablished their  local  offices  at  1012  and  1013 
Pierce  Building,  and  are  rapidly  organizing  their 
forces. 

The  Silverstone  Talking  Machine  Co.  have  a 
nice  window  display  of  the  W.  J.  Bryan  records 
mounted  on  a  revolving  Perriss  wheel.  Mr.  Sil- 
verstone states  that  they  are  selling  well. 

D.  K.  Myers,  the  Zcnophone  jobber,  says  that 
business  is  moving  along  fairly  well  with  him 
and  reports  a  good  trade  on  records.  Malcolm 
R.  Henry,  a  well-fcnown  talking  machine  man, 
has  connected  himself  with  D.  K.  Myers,  and  will 
represent  him  through  this  territory. 

The  Conroy  Piano  Co.  report  that  their  trad- 
ing In  talking  machines  has  been  fair  during 
June,  and  that  it  is  imiproving. 

S.  R.  Brewer,  manager  of  the  talking  machine 
department  of  the  Thiebes-Stierlin  Music  Co., 
spent  several  days,  including  the  Fourth  of  July, 
at  his  home  in  Terre  Haute,  Ind.  He  reports 
business  as  fair.  He  sold  a  $160  Reginaphone  to 
a  customer  in  Los  Angeles,  Cal.,  recently. 

Manager  W.  H.  Hollingsworth,  of  the  Evans- 
ville Talking  Machine  Co.,  of  Evansville,  Ind., 
reports  trade  picking  up  nicely.  This  firm  re- 
cently moved  into  their  new  store  on  Main  street, 
which  is  well  located  and  a  model  store  in  every 
detail. 


HAVE  YOU  NEW  y 
GOODS  to  EXPLOIT?  Yon  Know 

What  Competition  means  in  your  field. 

PREPARE  YOUR  SALESMEN 
TO  MEET  THIS  COMPETITION 

"Men  Who  Sell  Things" 

is  a  plain,  common-sense,  straightforward  book, 
written  by  an  active,  hard  worlving  business 
man,  for  manufacturers,  sales-managers  and 
salesmen.   It  gets  right  at  the  root  of  things. 

YOU  NEED  THIS  BOOK 

ONE  DOLLAR  a  Copy,  of  ANY  BOOKSELLER 
$1.10,  Postpaid,  of  the  Publishers 

A.  C.  McCLURG  &  CO.    ■     ■  CHICAGO 


IMPORTANT  BUSINESS  MOVE. 

Squires  Bros,  and  E.  F.  King  Become  the  Own- 
ers cf  Indiana  Plionograph  Co. — To  Put 
Ginger  in  the  Business — W.  IVl.  Bird  in 
Charge  of  Dictaphone  Branch — IVIoving  Pic- 
ture Shows  in  Large  Theatres  Injuring 
Nickelodean  Trade. 


(Special  to  Tlie  Talking  Macliine  World.) 

Indianapolis,  Ind.,  July  6,  1908. 

A  deal  has  just  been  closed  whereby  Squires 
Brothers  and  Edward  P.  King,  of  Jasonville, 
Ind.,  become  the  owners  of  the  Indiana  Phono- 
graph Co.,  succeeding  Charles  F.  Craig,  who  has 
owned  the  business  for  the  last  five  years.  The 
store  of  the  Indiana  Phonograph  Co.  is  situated 
in  Virginia  avenue,  and  the  company  have  done 
both  a  retail  and  jobbing  business,  but  have  de- 
voted most  of  their  efforts  to  the  jobbing  busi- 
ness. They  handle  Edison  machines  exclusively. 
Mr.  Craig  gave  ill-health  as  his  reason  for  quit- 
ting the  business.  He  said  his  physician  had  ad- 
vised him  to  take  a  complete  rest.  He  will  likely 
go  to  New  York  for  a  short  time  as  soon  as  the 
work  of  invoicing  has  been  completed. 

Squires  Brothers  and  Edward  P.  King  have 
been  in  business  at  Jasonville  and  have  been  suc- 
cessful, it  is  said.  They  are  coming  to  Indian- 
apolis with  the  purpose  of  putting  ginger  into 
the  business  of  the  Indiana  Phonograph  Co.  The 
first  announcement  is  that  they  will  put  two 
men  on  the  road  to  look  after  the  jobbing  busi- 
ness. Mr.  Craig  has  had  no  regular  road  men. 
Mr.  Craig  was  carrying  a  large  number  of  records 
at  the  time  of  the  sale.  He  said  that  business 
had  been  good.  The  month  closed,  he  said,  15  or 
20  per  cent,  ahead  of  the  business  for  the  pre- 
vious month.  "I  believe,"  he  said,  "that  the 
question  of  the  election  of  a  President  is  having 
something  to  do  with  retarding  business.  If 
Bryan  should  be  nominated  and  elected  I  would 
expect  to  see  business  held  up  for  a  while  at 
least." 

Mr.  Morrison,  of  the  small  goods  department 
of  the  Carlin  &  Lennox  store,  says  the  talking 
machine  business,  while  it  is  not  rushing,  has 
settled  down  to  a  substantial  basis,  and  that  the 
best  people  are  buying  machines,  and  that  they 
are  buying  a  good  class  of  machines.  Carlin  & 
Lennox  handle  Victor  machines. 

The  Dictaphone  Co.,  of  New  York,  have  taken 
over  the  commercial  talking  machine  business 
here  for  the  Columbia  Phonograph  Co.  Warren 
M.  Bird  is  in  charge  of  the  business,  and  has  his 
office  in  the  store  of  the  Columbia  Co. 

There  is  an  excellent  demand  for  the  Columbia 
Symphony  Grand  Graphophone.  This  instru- 
ment is  being  used  extensively  in  outdoor  and 
inddor  concerts  and  is  proving  to  be  very  popu- 
lar. The  new  tone  arm  machine  of  the  Columbia 
Co.  also  is  increasing  in  popularity. 

A.  Jay,  of  the  Kipp-Link  Co.,  who  has  been 
traveling  over  Indiana,  says  that  prospects  for 
business  are  good.  Mr.  Jay  is  meeting  with  great 
success  in  the  sale  of  his  new  patent  repeater 
attachment  for  talking  machines.  He  has  just 
received  word  that  letters  of  patent  have  been 
granted  to  him  by  the  Government  of  Germany. 
The  repeaters  are  manufactured  at  Cincinnati. 

The  Pamily  Theater  is  the  latest  addition  to 
the  city's  places  of  amusement  at  popular  prices. 
The  place  opened  with  a  vaudeville  bill.  It  is  at 
the  point  of  "Washington  street  and  Kentucky 
avenue  and  is  owned  by  Harmon  &  Arganbright. 

A  phonograph  at  the  police  station  was  the 
novelty  recently.  Cleveland  Brown,  employed  by 
the  Indiana  Phonograph  Co.,  was  arrested  by  a 
detective  when  he  was  trying  to  dispose  of  a 
talking  machine  in  a  Washington  street  pawn 
shop.  It  was  charged  that  Brown  returned  to 
the  store  of  the  Indiana  Co.  after  it  was  closed 
and  got  the  machine.  The  policemen  had  plenty 
of  music  for  a  while.    They  like  ragtime  mostly. 

Moving  picture  shows  in  the  large  Grand  Opera 
House  and  English's  Opera  House  are  damaging 
the  business  of  many  of  the  smaller  five-cent 
theaters.  It  is  said  that  proprietors  of  most  of 
the  small  places  are  complaining.  One  man,  who 
was  in  a  position  to  know,  said  that  he  knew 
of  eight  five-cent  theaters  that  were  for  sale. 


Reg.  U.  S.  Pat.  Off. 

ALWAYS 
SATISFYING 
but 

GROWING 
BETTER 

Every  Day 


in  Our  Perfect  Serv- 
ice  has  satisfied  the 
most  exacting  and  dis- 
criminating Dealers, 
and  is  bringing  them 
over  to  our  side  daily. 

([[WHAT  you 

^'  WANT  WHEN 
you  WANT  It. 

(TT  Hitch  YOUR 
wagon  to  a  live  wire 
and  Pr  WATCH 
THE  WHEELS  GO 
'ROUND. 


With  pleasure  at 
your  service. 


St.  Louis  Talking  Machine  Co. 

MII^I^S  BUILDING 

7th  &  St.  Charles  Streets 
ST.  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


48 


THE  TALKING  MACHINE  WORLD. 


No.  719— OaK  and  Mahogany 


Full  Lines 


Shown  at 


CHICAGO 


at  tbe 


Manulaclurcrs' 
Exhibition  Building 

1319  Michigan  Ave. 


Wc  Are 
the 
Originators 


No.  805  -W  O-E  E  and  Antwerp 


Full  Lines 


Shown  at 


NEW  YORK 


at  tbe 


New  York 
Furniture  Exeliange 

43d  St.  and  Lexington  Ave. 


CYLO-PHONE  ISIo.  T42 
"It's  a  Beauty" 


HERZOG 

Art 

Furniture 
Co. 

Saginaw,  W.  S.,  Mich. 


No.  809  -OaK  and  Mahogany 


No.  82  7-OaK  and  Mahogany 


THE  TALKING  MACHINE  WORLD. 


49 


CLEVELAND'S  TRADE  BUDGET. 

Business  Steadily  Improving — Why  Briggs 
Doesn't  Favor  Talkers  in  Barber  Shops — 
Many  Sales  of  Victrolas — What  Columbia 
Representatives  Report — How  a  Mechanical 
Piano  Got  a  Man  Into  Serious  Trouble. 


(Special  tc  The  Talking  Machine  World.) 

Cleveland,  O.,  July  10,  1908. 

Almost  similar  conditions  pervade  talking  ma- 
chine circles  as  existed  a  month  ago.  Business 
continues  about  the  same,  and  the  fact  that  all 
the  dealers  are  still  in  business,  meeting  their 
bills  promptly,  shows  that  trade  is  at  least  on  a 
paying  basis. 

On  the  whole  conditions,  while  not  so  alluring, 
are  far  from  discouraging.  Dealers  feel  confi- 
dent of  a  fairly  normal  trade  next  fall,  and  con- 
tinued improvement  during  the  winter. 

Edward  Briggs,  of  Cleveland,  is  a  connoisseur 
in  all  that  pertains  to  talking  machines.  He  is 
the  possessor  of  a  fine  machine  and  many  rec- 
ords, and  believes  it  is  pre-eminently  a  treasure 
for  any  home.  Discussing  the  various  uses  to 
which  it  may  be  put,  he  claimed  there  was  a 
limit.  "I've  nothing  to  say  against  music  in 
theaters,  or  grill  rooms,  or  thirst  parlors,  or  even 
in  restaurants,  although  I  believe  some  of  the 
music  in  eating  places  is  largely  responsible  for 
the  dyspepsia  prevailing  in  the  city.  Still,  as  I 
say,  I  don't  register  any  kick.  But  I  do  draw 
a  line  clear  across  my  charts  when  it  comes  to 
music  in  barber  shops,  especially  if  it's  a  colored 
barber  shop. 

"Do  you  see  that  chin,  and  that  macerated 
cheek?  That's  all  due  to  this  fad  of  trying  to 
run  in  musical  accompaniments  to  practically 
every  variety  of  man's  activity  nowadays.  There's 
a  barber  shop  out  my  way  that  installed  a  big 
talking  machine  not  long  ago — one  of  those  big, 
loud-mouthed  ones,  with  revolving  turrets,  dis- 
appearing carriage  and  self-cocking  devices. 

"About  the  time  the  man  got  the  lather  smeared 
over  my  face  that  machine  started  up.  It  was 
one  of  those  coon  songs,  with  considerable  swing 
to  it,  and  the  machine  hadn't  rattled  off  more 
than  about  six  bars  before  the  villain  who  stood 
over  me  with  his  razor,  began  to  shift  his  feet 
uneasily,  and  also  to  make  his  strokes  on  my 
face  in  unison  with  the  accelerated  pianissimo 
effects  of  the  'talker.'  Ever  and  anon  he  would 
chip  a  piece  of  hide  off  my  face.  He  shaved  the 
entire  right  side  of  my  face  with  just  two  major 
chords.  One  more  strain  and  my  lip  was  shaved. 
So  it  went.  You  know  how  those  colored  gentle- 
men come  down  with  both  their  pedal  extremities 
at  the  close  of  a  clog  dance  turn;  well,  that's  the 
way  all  the  barbers  did  in  this  place,  and  the  one 
who  was  shaving  me  also  brought  his  razor  down 
with  one  final  dexterous  slash  that  marked  the 
end  of  the  shave,  as  well  as  the  selection.  He 
got  about  a  thumb-nail  section  of  my  chin  at 
that  slash,  and  I  was  afraid  he  might  want  to 
try  the  number  over  again,  so  I  said  something 
about  having  to  catch  a  train  and  jumped  out  of 
the  chair  after  my  collar  and  things.  You  don't 
catch  me  in  any  more  barber  shops  with  musical 
attachments,  unless  they  furnish  a  printed  list 
of  records  from  which  I  can  make  my  own  selec- 
tions. No  more  'Honey,  Won't  You  Please  Come 
Down?'  for  me  while  I'm  in  a  barber  chair." 

R.  M.  Summers,  of  Elyria,  a  suburban  town, 
was  in  the  city  a  few  days  ago.  He  is  a  dealer 
in  pianos  and  sheet  music,  and  carries  a  com- 
plete stock  of  Edison  and  Columbia  machines, 
with  a  full  line  of  records. 

The  Dictaphone  Co.  have  opened  offices  in  the 
Rose  building,  this  city.  J.  Herbert  Roach,  for- 
mer manager  of  the  commercial  department  of 
the  Columbia  Phonograph  Co.  in  this  city,  is  in 
charge  of  the  business  throughout  northern  Ohio, 
having  his  headquarters  in  Cleveland. 

Cleo  S.  Bourgeois,  manager  of  the  West  Side 
branch  of  the  Columbia  Phonograph  Co.,  says 
the  sale  of  both  disc  and  cylinder  records  con- 
tinues good,  and  collections  are  coming  in  very 
well.  Machine  sales  are  increasing  and  business 
in  general  seems  to  be  looking  up. 

W.  H.  Buescher  &  Son  report  that  their  sales 
of  machines  in  June,  including  several  of  the 


higher-priced  ones,  was  good,  while  the  demand 
for  records  continues  very  satisfactory  and  is  in- 
creasing. ' 

Miss  B.  Grabler,  who  presides  over  the  talking 
machine  department  of  the  Caldwell  Piano  Co., 
stated  that  although  business  generally  was  dull, 
they  were  having  a  fairly  good  trade. 

Collister  &  Sayles  made  sales  of  several  Vic- 
trolas recently,  some  of  these  sales  carrying  with 
them  sales  of  records  to  the  amount  of  $60  each. 
Sales  of  machines,  it  was  stated,  continues  about 
the  same,  and  demand  for  records  fair. 

Mr.  Robbins,  of  Robbins  &  Emerson,  in  the 
Arcade,  stated  that  business  was  now  picking  up 
some.  He  thinks  the  outlook  for  a  good  fall  and 
winter  trade  is  fine.  He  says  there  are  more 
prospects  in  view  at  present  than  for  some  time 
past,  and  that  sales  of  records  are  growing. 

The  Witt  Music  Co.  report  business  fairly  good 
in  all  lines,  and  especially  in  the  automatic  de- 
partment. During  June  they  sold  and  placed  a 
large  number  of  self-playing  pianos  and  other 
automatic  instruments. 

Miss  Edna  Rankin,  in  charge  of  the  talking 
machine  department,  socially  very  popular,  and 
one  of  the  most  efficient  in  the  talking  machine 
business,  stated  that  trade  in  both  machines  and 
records  was  very  fair,  and  their  trade  had  been 
daily  improving  since  the  opening,  a  couple  of 
months  ago.  The  company  carry  a  complete  line 
of  Victor  and  Edison  machines  and  records,  and 
their  demonstration  rooms  attract  a  stream  of 
visitors  and  customers. 

Mr.  Probeck  returned  from  a  visit  to  the  Co- 
lumbia headquarters  in  New  York  a  few  days 
ago  and  says  he  found  conditions  generally  im- 
proving and  the  factory  is  running  at  nearly  its 
full  capacity.  He  said  he  very  much  regretted 
losing  the  commercial  end  of  the  business. 

W.  J.  Roberts,  Jr.,  says  he  made  several  good 
sales  of  Victrolas  and  other  of  the  higher-priced 
machines  during  the  past  month,  while  his  daily 
sales  of  records,  in  the  aggregate,  is  quite  large. 

Hugh  Gully  says  the  demand  for  July  records 
is  excellent,  and  that  customers  were  well  pleased 
with  them. 

The  obstinacy  of  a  mechanical  piano  resulted 
in  getting  a  saloonkeeper  into  serious  trouble. 
The  seductive  strains  of  music  had  gathered  an 
admiring  crowd,  when  a  policeman  appeared. 
The  saloon  man  testified  in  police  court  that  the 
officer  had  taken  occasion  to  publicly  insult  him. 
while  reading  him  the  "rules  and  regulations," 
and  he  made  protest.  He  was  arrested  and  the 
policeman  charged  him  with  violating  the  music 
ordinance.  The  defendant,  in  the  police  court, 
said  his  mechanical  piano  had  been  easily  started 
but  he  could  not  stop  it.    The  judge  freed  him. 


Moving  pictures  have  secured  a  tight  grip  on 
Clevelanders.  There  is  a  moving  picture  theater 
in  nearly  every  block  down  town — in  some  blocks 
two  or  three — and  in  every  outlying  business 
section.  One  theater,  the  Lyric,  heretofore  play- 
ing melodramas,  is  now  a  moving  picture  theater, 
and  there  is  talk  of  another  being  metamor- 
phosed. Parks  and  other  outdoor  resorts  are 
taking  them  up.  Their  excellence,  cheapness  and 
continuous  exhibition  commend  them  to  the 
masses. 


DOLBEER'S  GREAT  TRIP. 


Traveled  Over  Sixteen  Thousand  Miles  and  Vis- 
ited Twenty-eight  of  the  Principal  Cities — 
Chats  Interestingly  of  Conditions  at  Various 
Points  Visited — Attended  Convention  of 
Credit  Men — Unable  to  Attend  Convention  of 
Talking  Machine  Jobbers  at  Atlantic  City. 


The  trip  of  F.  K.  Dolbeer,  general  sales  man- 
ager of  the  National  Phonograph  Co.,  Orange, 
N.  J.,  through  the  west,  northwest  and  to  the 
Pacific  coast  was  one  of  more  than  usual  impor- 
tance. The  journey  was  undertaken  to  study 
conditions,  and  the  situation  in  each  locality  was 
given  special  attention  with  that  end  in  view. 
In  an  informal  chat  with  The  Review  Mr.  Dol- 
beer spoke  as  follows: 

"You  know  I  had  been  through  the  south  and 
southwest  just  previous  to  going  west,  and  I 
will  probably  make  a  similar  trip  through  the 
east,  but  not  until  September.  On  this  last 
jaunt  I  traveled  16,000  miles  and  visited  28  of 
the  principal  cities  in  that  section,  and  have 
been  away  since  April  1.  As  to  conditions,  gen- 
erally speaking,  they  are  fair.  In  Spokane, 
Wa&h.,  and  Portland,  Ore.,  the  talking  machine 
trade  is  doing  a  splendid  business  and  are  tak- 
ing as  large,  if  not  a  larger,  quantity  of  goods 
than  a  year  ago,  besides  paying  their  accounts 
promptly. 

"In  California  another  state  of  affairs  exists. 
Trade  is  rather  quiet.  By  the  earthquake  and 
fire  San  Francisco  lost  28,000  buildings..  Since 
6,000  have  been  erected,  and  while  they  are  of  a 
much  more  substantial  character  and  of  a  higher 
grade  of  architecture,  at  the  same  time  they 
afford  as  much  accommodation  or  floor  capacity 
as  their  predecessors,  nearly  five  times  in  num- 
ber. The  entire  State  seems  to  be  affected  by 
the  system  of  graft  that  prevailed  so  long  un- 
checked in  San  Francisco.  The  people  have  not 
lost  their  nerve,  however,  but  are  knuckling 
right  down,  looking  facts  in  the  face  and  deter- 
mined to  redeem  the  fair  fame  of  California.  In 


Grinnell  Bros. 


DETROIT,  MICH. 


The  New  $200,000 

Grinnell  BnUding 


Conceded  to  be  the  most 
beautiful  and  best  equipped 
Music  House  in  the  U.  S. 


Largest  Michigan  Jobbers  of  the  complete 

EDISON  M  VICTOR 


Lines,  including  Records  and  Accessories 

We  have  everything  in  SUNDRIES,  ineluding :  AUTOMATIC 
STOPS,  REPEATING  ATTACHMENTS,  HORN  CONNECTIONS, 
CRANES,  TONE  MODIFIERS,  BRUSHES,  ETC. 

No  annoying  delays  if  you  order  from  us.  All 
orders  filled  same  day  received. 

We  carry  every  Record  listed  by  the  Edison  and  Victor  Co.'s. 
Not  one  of  each^  but  dozens,  yes,  hundreds  each  of  the  more  popular 
numbers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  Edison  Dealer  in  our  territory  com- 
municate with  us  and  learn  of  something  very  much  to  your  advan- 
tage and  profit.   Address :— 


GRINNELL  BROS., 


Grinnell  Building 
DETROIT,  MICH. 


50 


THE  TALKING  MACHINE  WORLD. 


Denver,  Salt  Lake  City,  Ogden  and  other  cities 
in  that  stretch  of  country  business  is  not  boom- 
ing— only  fair.  I  am  inclined  to  think  the  west 
is  in  better  spirits  than  the  east,  but  I  feel  sure 
that  here  the  revival  of  trade  will  come  first. 

"At  the  convention  of  the  National  Credit  Men's 
Association,  which  I  attended  when  in  Denver, 
two-minute  talks  were  in  order  one  day.  You 
are  aware  the  credit  men  know  pretty  nearly  what 
they  are  saying  when  the  business  situation  is 
being  discussed;  they  are  closer  to  the  real  facts 
than  anybody  else.  While  the  trend  of  these 
brief  talks  were  all  of  an  optimistic  nature  with- 
out exception,  the  opinion  was  that  tra,de  in 
the  fall  would  be  much  better,  but  not  heavy. 
That  business  would  revive  slowly  and  in  no 
great  spurts.  The  talking  machine  people  whom 
1  saw,  and  I  called  upon  the  representative 
houses  wherever  I  stopped  were  satisfied  the 
present  setback  is  only  temporary,  and  that  the 
business  will  not  only  resume  its  former  pros- 
perous state,  but  would  go  beyond  that,  too.  I 
am  frank  to  say  that  after  my  experience — none 
could  have  been  more  practical  or  encountered 
under  more  favorable  auspices — that  is  my 
opinion  also. 

"The  trip  did  my  health  a  wonderful  amount 
of  good,  and  I  feel  like  a  new  man  since  return- 
ing. I  should  like  to  have  gone  to  the  jobbers' 
convention  in  Atlantic  City,  and  had  arranged 
to  be  there  on  the  second  day,  but  I  could  not 
get  away,  which  I  regret  exceedingly.  I  wanted 
to  give  the  meeting  the  benefit  of  my  observa- 
tions and  conclusions." 


OUR  FOREIGN  CUSTOMERS. 

Amount    and    Value    of    Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  July  8,  1908. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  York. 

JUNE  17. 

Bombay,  4  pkgs.,  ?325;  Callao,  1  pkg.,  $120; 
Cristobal,  36  pkgs.,  $889;  Colon,  4  pkgs.,  $305; 
Liverpool,  2  pkgs.,  $109;  London.  103  pkgs.,  $3,- 
090;  Melbourne,  249  pkgs.,  $6,359;  Para,  2  pkgs., 
$129;  Port  of  Spain,  8  pkgs.,  $102;  Rio  de 
Janeiro,  48  pkgs.,  $2,648;  Singapore,  8  pkgs., 
$287;  Vera  Cruz,  2  pkgs.,  $102. 

JUNE  24. 

Buenaventura,  4  pkgs.,  $174;  Cape  Town,  43 
pkgs.,  $358;  Havana,  17  pkgs.,  $1,288;  Havre, 
4  pkgs.,  $148;  London,  147  pkgs.,  $5,074;  54 
pkgs.,  $2,379;  Melbourne,  306  pkgs.,  $9,342;  Rio 
de  Janeiro,  9  pkgs.,  $819;  Shanghai,  51  pkgs., 
$2,483;  Vera  Cruz,  23  pkgs.,  $670. 

JULY  2. 

Colon,  6  pkgs.,  $195;  15  pkgs.,  $605;  Curacao, 
3  pkgs.,  $123;  Havre,  4  pkgs.,  $216;  Limon,  2 
pkgs.,  $100;  London,  5  pkgs.,  $105;  3  pkgs.,  $125; 
Mauna,  15  pkgs.,  $958;  Montevideo,  29  pkgs., 
$2,819;  Rio  de  Janeiro,  6  pkgs.,  $1,017;  107  pkgs., 
$3,168;  Savanilla,  18  pkgs..  $1,159;  Singapore,  4 


The  Diaphragm  is  King 

Everybody  indorses  our 

WOOD  DIAF»HRAG]VI 

for  Cylinder  Reproducers 
PRICE,  including  Cross  Head  and  Link,  $1  EACH. 

NORCROSS  PHONOGRAPH  COMPANY 

New  Lang  Building,  662  Sixth  Avenue 
===  NEW  YORK  CITY  ^= 


pkgs.,  $120;  Sydney,  85  pkgs.,  $3,250;  Valparaiso, 
4  pkgs.,  $113;  Vera  Cruz,  36  pkgs.,  $1,365. 
JULY  8. 

Algoa  Bay,  13  pkgs.,  $469;  Bombay,  9  pkgs., 
$240;  Buenos  Ayres,  13  pkgs.,  $250;  Coatzcoal- 
eas,  26  pkgs.,  $691;  Colon,  12  pkgs.,  $581;  Guaya- 
quil, 3  pkgs.,  $109;  Havana,  2  pkgs.,  $210;  Lon- 
don, 34  pkgs.,  $1,133;  10  pkgs.,  $270;  Melbourne, 
64  pkgs.,  $3,700;  Milan,  2  pkgs.,  $200;  Sydney. 
522  pkgs.,  $15,168. 


NEWS  FROM  MONUMENTAL  CITY. 

Business  Fair  for  Last  Month  With  Improve- 
ment in  Sight — Eisenbrandt  Reports  Revival 
in  Sales  of  Machines — Outlook  Most  Encour- 
aging— Starr  Talking  Machines  Find  Increas- 
ing Appreciation. 


I  Sjiecial  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  July  8,  1908. 

While  no  very  big  sales  have  been  recorded  by 
the  various  talking  machine  dealers,  business 
generally  during  the  month  has  been  fair.  This 
is  the  trend  of  statements  given  out  by  those  in 
trade  circles  here.  Business,  in  fact,  has  been 
better  in  most  cases  than  was  anticipated  for 
June.  The  first  few  days  of  the  present  month 
have  also  given  indications  that  the  trade  will 
not  be  as  dull  as  it  usually  is  in  July.  In  fact, 
one  of  the  dealers  has  gone  so  far  as  to  say  that 
there  has  been  a  revival  in  the  talking  machine 
business  in  this  locality  during  the  last  few 
weeks.  With  these  conditions  prevailing  at  this 
time,  the  completion  of  the  work  of  the  Republi- 
can National  Convention  and  the  fact  that  the 
Democratic  Convention  will  have  finished  its 
work  within  a  few  days  or  so,  the  dealers  feel 
confident  that  the  trade  will  be  in  excellent  shape 
when  fall  sets  in  and  from  that  time  on. 

William  A.  Eisenbrandt,  of  H.  R.  Eisenbrandt 
Sons,  who  handle  the  Victor,  says  that  there  has 
been  a  big  revival  in  the  sales  of  these  machines 
during  the  latter  part  of  June  and  the  first  two 
or  three  days  of  the  present  month.  The  pros- 
pects, he  declares,  are  particularly  encouraging 
for  the  remainder  of  this  month  and  during  the 
fall.  The  sales  of  records  have  also  shown  up 
correspondingly  as  well  for  June. 

While  the  warm  weather  has  naturally  had  an 


MR.  DEALER: 

The  Schubert  Extensible  Record  Rack 

Shelves  described  in  the  June  issue  of  The 
Talking  Machine  World  (page  50)  has  made  a  sen- 
sation and  you  are  losing  business  that  belongs  to 
you  if  you  don't  investigate.  Made  of  metal,  black 
enameled.  Interchangeable  so  it  can  be  made  any 
size.  Folds  like  a  fan  a  25-shelf  rack  holding  300 
records  takes  space  of  5x6x32  inches.  Sample  3- 
shelf  Rack,  all  complete  for  hanging,  sent  to  any 
dealer  who  w^ill  send  his  jobber  s  name,  for  90c. 

Don't  Forget  Jobber's  Name.  Address 
G.  H.  SCHUBERT,  Inventor  and  Patentee,  Reno,  Nev. 


ShowinK  How  Shrlvrs  Arr  Addrd 


effect  upon  the  talking  machine  business,  ac- 
cording to  Manager  Ansell,  of  Cohen  &  Hughes, 
who  also  are  representatives  for  the  Victor  ma- 
chines, the  sales  have  been  fair  both  in  the  way 
of  machines  and  records.  Mr.  Ansell  says  that 
there  is  every  indication  that  business  will  re- 
sume its  normal  state  by  fall. 

The  statement  was  given  out  at  the  head- 
quarters of  the  Columbia  Phonograph  Co.,  in  this 
city,  that  June  has  been  an  excellent  month. 
Machines  and  records  have  been  in  demand  right 
along,  and  the  prospects  for  the  future  are  en- 
couraging. 

Manager  Grottendick,  of  the  E.  F.  Droop  & 
Sons  Co.,  reports  that  while  business  during  June 
has  not  been  unusually  brisk,  it  has  not  been 
dull.  Victor  and  Edison  records  have  been  go- 
ing at  a  fair  rate.  The  firm  are  preparing  for  a 
good  fall  trade. 

The  Star  talking  machines  and  records  have 
shown  a  great  improvement  in  the  way  of  sales 
during  June,  according  to  the  local  representa- 
tive, Fred  Scheller.  During  May,  the  first  month 
that  the  machine  was  on  the  local  market,  busi- 
ness was  a  bit  quiet,  but  there  has  been  a  notice- 
able change  for  the  better  each  week.  Several 
good  sales  of  machines  have  been  made,  senti- 
mental and  rag  time  records  have  been  sought 
after  by  the  owners  of  the  machines.  Mr.  Schel- 
ler says  the  Star  certainly  looks  like  a  winner 
and  he  anticipates  a  successful  fall  trade. 

Sanders  &  Stayman  have  also  had  a  fair  month 
with  the  Victors  and  Columbias.  While  they 
do  not  expect  to  break  any  records  in  the  way  of 
sales  during  July  and  August  they  are  looking 
for  a  vast  improvement  generally  in  the  talking 
machine  business  when  cooler  weather  prevails. 


Promptness  is  the  essence  of  all  good  business; 
the  lack  of  it  the  cause  of  most  failures. 


WATCHUNG 
MOUNTAINS 


45   Minutes   from   Broadway  and  90   Minutes  from 
Philadelphia. 


PLAINFIELD, 
N.  J. 


Truell  Hall, 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


3  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTIFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT.  NOT  TOO  COLD,  JUST  RIGHT.    AMIDST  JERSEY'S 

PICTURE  LANDS 

Healthful  Climate.  Excellent  Views. 

Also  Truell  Inn  and  Trucll  Court. 
Send  for  Booklet  and  Rates. 


THE  TALKING  MACHINE  WORLD. 


51 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

Review  of  Business  Conditions — Favorite 
Record  Grows  in  Popularity — Creditors  of 
Russell-Hunting  Co.  Meet — Beautiful  Designs 
of  Klingsor  Machines — Gramophone  Concerts 
— A  New  Sound  Box — Pathe  Freres  Financial 
Report — The  Jumbo  Disc  Record — Death  of 
Percy  Dennis — "Talker"  and  Piano  Sales — 
Edison  Bell  News — Publishers'  Congress — 
Horace  Sheble  Receives  Hearty  Welcome — 
Visitors  from  Germany — Columbia  Co.  Close 
Cardiff  Branch — New  Policy  Promulgated — 
News  from  Throughout  the  Provinces. 


(Special  to  Tlie  Talking  Machine  World.) 

London,  E.  C,  July  4,  1908. 

General  business  conditions  in  this  city  have 
considerably  improved  since  my  last  report,  and 
although  talking  machine  sales  are  somewhat 
slow,  as  is  usual  at  this  time  of  the  year,  the 
g6od  influence  and  effect  of  a  low  bank  rate,  set- 
tleipent  of  labor  disputes,  the  excellent  harvest 
prospects,  and  other  signs,  is  a  good  index  of 
better  things  in  store  for  dealers  in — I  was  going 
to  say,  luxuries,  though  I'm  not  sure  but  that 
this  industry  should  be  regarded  as  a  necessity; 
anyway,  the  talking  machine  as  an  entertainer 
certainly  cannot  be  beaten.  From  the  condition 
of  things  it  is  quite  evident  that  the  retailer  has 
not  fully  grasped  the  fact  that  real  good  business 
can  be  done  even  in  the  summer.  Let  him  read, 
or  better  still,  go  and  see  the  thousands  that  are 
attracted  to  the  gramophone  concerts  in  the  vari- 
ous parks,  let  him  go  up  the  river,  and  also  in 
the  course  of  his  peregrinations  observe  and  lis- 
ten to  the  strains  of  music  from  the  talking  ma- 
chine in  many  of  the  houses  he  passes.  And  then 
let  him,  ask  himself,  is  the  talking  machine  as 
popular  in  my  district?  and  if  not,  he  may  be 
sure  there  is  business  to  be  done  by  systematic 
and  energetic  working.  Every  dealer  should 
recognize  that  there  is  nothing  more  suitable,  for 
the  garden  or  indoors,  than  a  good  machine  and 
records,  and  if  he  does  this  and  acts  upon  it  his 
trade  wifl  be  an  all-the-year-round  one. 

Collections  have  shown  a  slight  improvement 
of  late,  though  to  be  sure  the  "receipt"  clerk  is 
never  so  busy  as  he  should  be.  Between  one 
firm  and  another  a  reasonable  credit  is  good,  but 
retailers  should  guard  against  giving  indiscrimi- 
nate and  long  credit  elsewhere. 

Holiday  Spirit  in  the  Air. 

Holiday-making  will  shortly  commence  in  ear- 
nest, and  if  business  is  not  to-be  retarded,  prin- 
cipals and  managers  of  talking  machine  firms 
should  see  that  an  efiicient  deputy  Is  left  in 
charge  to  handle  all  matters  of  urgency.  Last 
year,  to  my  personal  knowledge,  business  in  cer- 
tain quarters  suffered  much  through  neglect  of 
this  precaution.    "Mr.  So  and  So  is  away  now 


and  we  cannot  do  anything  until  his  return,"  was 
a  familiar  greeting.  This  sort  of  thing,  if  not 
actually  responsible  for  loss  of  trade,  causes  an- 
noyance, and  is  very  prejudicial  to  business  in- 
terests, and  it  behooves  all  good  business  houses 
to  remember  this. 

The  New  "Twins"  Disc  Record. 

The  new  "Twins"  double-sided  needle-cut  disc 
record  at  the  price  of  2s.  6d.  will  shortly  make 
its  appearance  on  this  market.  W.  Manson,  late 
of  the  Russell-Hunting  Record  Co.,  is  the  man- 
ager. 

Grows  in  Popularity. 

Each  month  the  "Favorite"  record  gains  in 
popularity,  as  is  evidenced  by  the  almost  con- 
tinuous chorus  of  approval  in  the  form  of  testi- 
monials from  users  which  the  Favorite  Record 
Co.  receive.  "The  Favorite  is  the  people's  favo- 
rite" is  a  very  happy  and  appropriate  catch 
phrase  recently  adopted,  and  it  is  more  than 
borne  out  by  the  excellent  quality  of  their  latest 
issues.  Dealers  can  receive  lists  on  application 
to  A.  Vischer,  45  City  Road,  London. 

Russell  Hunting  Creditors  Meet. 

A  further  meeting  of  creditors  and  sharehold- 
ers of  the  Russell-Hunting  Record  Co.,  Ltd.  (in 
liquidation),  was  held  last  Friday  afternoon 
(June  26),  at  15-17  City  Road,  for  the  purpose 
of  reporting  upon  the  present  position  of  the 
affairs  of  the  company.  The  most  important  item 
of  interest  was  the  fact  that  the  figures  given 
at  the  previous  meeting — May  26 — one  of  the 
liquidators  made  public  certain  figures  (as  re- 
ported) of  the  estimated  assets  and  liabilities 
which,  according  to  the  latest  statement,  are 
quite  erroneous.  The  liabilities  have  increased 
and  the  assets  have  shrunk  to  such  an  indefinite 
amount  that  for  the  moment  nobody  seems  to 
know  what  the  exact  figures  are.  The  meeting 
now  under  report  broke  up  after  a  resolution  had 
been  proposed  and  carried  that  the  committee 
of  creditors  previously  appointed  should  confer 
with  the  liquidators  and  consider  any  offers  that 
might  be  made  by  outside  parties  to  take  over 
the  business  as  a  going  concern.  On  the  appli- 
cation of  a  large  shareholder  the  court  has  dis- 
placed Alexander  Ogden  from  the  receivership, 
and  has  appointed  in  his  stead  Sidney  Cronk. 
whose  address  is  43-44  Lombard  street,  London, 
E.  C. 

The  Famous  "Klingsor"  Machines. 

The  "Klingsor"  cabinet  machines  as  advertised 
in  this  issue  merit  the  close  attention  of  all  enter- 
prising firms  who  require  to  handle  a  unique  and 
profitable  line.  As  will  be  seen  from  the  illus- 
trations they  are  made  in  different  designs  and 
woods;  there  is  no  horn  visible,  they  will  play 
any  make  of  disc  record,  while  the  soundboard, 
across  which  is  stretched  the  best  piano  wires. 


present  features  which  make  these  machines  the 
best  line  of  the  season.  The  motor  is  one  of  the 
finest  on  the  market  in  point  of  strength,  silent 
running  and  workmanship — in  fact,  it  is  the  fa- 
mous Excelsior  make!  H.  Lange's  Successors, 
Little  Portland  street,  London,  W.,  are  experi- 
encing a  big  demand  for  their  products,  and  in 
the  course  of  a  recent  interview  I  had  with  Mr. 
Maurice,  facilities  of  inspection  were  offered  to 
me,  and  the  capabilities  of  the  machines  demon- 
strated. The  idea  of  the  piano  wires  stretching 
across  the  aperture  from  which  the  sound  ema- 
nates more  than  provea  the  claim  that  the  tone 
is  thereby  sweetened,  besides  having  the  effect  of 
strengthening  the  reproduction  musically.  With 
the  door  shut  the  whole  machine  presents  a  most 
artistic  appearance.  Last  year's  models  have  been 
considerably  improved  upon,  and  the  new  features 
presented  in  the  machines  now  under  notice. 
The  prices  are  most  moderate. 


We  present  an  illustration  of  another  novelty 
which  Messrs.  Langes  issue.  It  is  an  ingenious 
arrangement  adaptable  to  any  disc  machine; 
figures  can  be  supplied  in  different  styles,  as  a 
dancer  or  a  conductor,  who  work  by  the  action 
of  the  turntable  which  puts  the  mechanism  in 
motion.  Another  line  that  is  attracting  a  good 
deal  of  attention  is  their  new  strong  tone  needle, 
which  is  made  of  the  finest  English  steel,  and  is 
claimed  to  bring  all  the  best  out  of  a  record. 
Messrs.  Langes'  colored  illustrated  catalog  con- 
taining particulars  of  all  these  lines  will  be  sent 
free  on  request.  Through  the  medium  of  The 
Talking  Machine  World  Mr.  Maurice  issues  an 
invitation  to  all  American  and  Colonial  visitors 
to  call  and  inspect  his  goods.  He  will  be  pleased 
to  see  all  his  trade  friends  and  promises  them  a 
real  good  time. 


ONCE  SAMPLED 


ALWAYS  WANTED 


No  need  to  hustle!    Favorite  records  right  there  every  time! 

Triumph  in  the  Art  of  Recording 

LATEST  LIST  NOW  OUT 


Some  more  splendid  selections  from  the  Earl  of  Lonsdale's  Private  Military  Band 

"FAVORITES"  are  the  Public's  "Favorites"    WHY?  "TRY  THEM"  and  you  will  need  no 

explanation.    Obtainable  from  all  up-to-date  dealers 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45  CITY  ROAD.  LONDON,  E.  C.  213  DEANSGATE,  MANCHESTER 


52 


THE  TALKING  MACHIJfE  WORLD. 


The  Tariff  Question  Solved 


SPECIAL  ARRANGEMENTS 

Have  been  made,  whereby  any  American  Dealer  or  Jobber  can 
handle  CLARION  RECORDS  at  a  good  profit,  quite  irrespective  of  duty, 
freight,  or  any  other  charges. 


FULL 
LENGTH 


FULL 
VALUE 


The  "CLARIOrsJ" 

Is  a  Gold-Moulded  Cylinder  Record 


SEND  FOR  A  SAMPLE  SET  AND  DETAILS  OF  OUR  PROPOSITION 


THE  PREMIER  MANUFACTURING  CO.,  Ltd. 


81  City  Road,  London,  England 


THE  TALKING  MACHINE  WORLD. 


55 


FROM  OUR  EUROPEAN  HEADOUARTERS-(Continued.) 


in  a  big  way  of  business,  who,  after  deducting 
breakages,  carriage,  etc.,  makes  a  profit  of  one 
penny  per  record.  He  pays  a  salesman  6d.  per 
hour,  and  about  three-pennyworth  of  the  sales- 
man's time  is  spent  in  getting  each  penny  of 
profit.  Music  dealers  have  wondered,  and  are 
wondering,  what  has  happened  to  the  big  goods 
trade.  There  is  no  need  to  wonder  any  longer. 
Let  every  piano  man  do  his  best  to  encourage 
the  study  of  music  without  the  aid — I  should  say 
use — of  any  mechanical  devices  whatever,  and 
when  a  customer  comes  for  a  talking  machine 
take  the  price  of  the  machine  as  a  deposit  on  a 
piano  or  an  organ.  It  is  far  better  to  spend  an 
hour  in  persuading  a  person  off  a  machine  and 
on  to  a  piano  than  playing  for  an  hour  and 
selling  two  records  with  a  profit  of  twopence. 
It  would  amply  compensate  us  to  put  a  deal  of 
energy  into  educating  the  public  to  the  fact  that 
a  noise  is  not  music,  and  that  mechanism  and 
humanism  are  not  synonymous  terms." 

This  appears  to  be  a  great  party  question,  and 
quite  irrespective  of  the  merits  of  the  case — the 
best  answer  to  which  is  the  ever-increasing  num- 
ber of  level-headed  pianoforte  retailers  who 
stock  largely  the  goods  of  this  industry— it 
would  be  wiser  of  D'Orton  Gibson  were  he  to 
expend  his  superfluous  energy  and  prejudice  in 
another  direction. 

Edison  Bell  vs.  Forse  and  Premier  Mfg.  Co. 

I  am  given  to  understand  that  the  above  ac- 
tion, which  was  reported  in  our  last  issue,  and 
which  had  reference  to  the  internal  boring  of 
cylinder  records,  has  now  been  amicably  settled 
•between  all  parties  concerned  without  any  fur- 
ther legal  dispute.  The  patent  in  question  was 
registered  in  the  joint  names  of  W.  Forse,  de- 
fendant, and  J.  E.  Hough,  manager  of  the  plain- 
tiff company.  According  to  the  findings  of  the 
court  the  patent  has  now  been  assigned  to  the 
Edison-Bell  people.  A  conclusion  which  shows 
a  sensible  appreciation  of  time  and  money  on 
both  sides. 

At  the  American  Talking  Machine  Co. 

"Business  just  now  is  rather  quiet,"  said  Mr. 
Nottingham  in  a  recent  interview  with  your 
correspondent,  "but  I  can  give  you  some  start- 
ling figures  which  we  have  just  gotten  out  re- 
specting our  trade  during  the  last  five  months 
up  to  Christmas,  '07.  While  elsewhere  you  may 
find  that  disc  record  sales  are  in  the  majority, 
it  is  .not  so  with  us,  although  we  handle  nearly 
every  make  of  record  on  this  market.  In  the 
time  that  I  have  mentioned,  of  our  total  sales, 
70  per  cent,  were  cylinders — almost  60  per  cent, 
being  Edisons,  of  which  we  sold  about  1,000  a 
day.  We  did  a  very  big  trade  also  in  Edison- 
Bell  cylinder  records,  and  in  the  matter  of  discs, 
I  may  say  that  the  Zonophone  sales  were  as 


much  as  all  the  others  put  together.  Although 
the  disc  is  undoubtedly  gaining  much  influence, 
I  am  of  opinion  that  the  cylinder  trade  will  not 
materially  suffer  yet  a  while."  Continuing,  Mr. 
Nottingham,  who  was  the  first  to  factor  talking 
machine  goods  exclusively,  spoke  his  belief  of 
good  prospects  for  the  coming  season,  and  in 
order  to  be  fully  prepared  for  the  expected  trade 
increase,  they  are  making  great  interior  altera- 
tions of  their  premises,  which  will  considerably 
facilitate  the  prompt  dispatch  and  make-up  of 
orders.  "System  and  method,"  said  Mr.  Notting- 
ham, "are  the  keynote  of  our  success!" 

Tetrazzini  and  Melba. 

Up  to  her  arrival  in  England  a  short  time 
ago,  Mme.  Tetrazzini  said  that  she  had  never 
heard  Melba  sing,  except  on  the  gramophone. 
Her  wish  has  now  been  gratified,  and  the  result 
only  tends  further  to  increase  the  popularity 
and  appreciation  of  a  first-class  talking  machine 
reproduction. 

Edison  Bell   Double  Sided  Disc. 

News  comes  from  the  Edison-Bell  Co.  that 
their  SMi-io-  double-sided  disc  is  proceeding  apace, 
and  will  be  on  the  market  in  good  time  for  the 
coming  season.  There  is  also  a  possibility  of 
a  12-inch  single-sided  phonograph  cut  disc  being 
issued  by  this  concern.  The  Edison-Bell  disc 
machine — of  which  we  hope  to  publish  full  par- 
ticulars shortly — is  expected  to  be  on  the  market 
some  time  in  August.  Improvements  have  been 
made  in  the  motors  of  all  their  phonographs, 
which  entirely  eliminates  the  trouble  attendant 
upon  a  broken  spring — by  the  new  construction 
it  can  be  replaced  easily  by  anyone  in  a  few 
minutes;  an  introduction  that  both  users  and 
the  trade  will  greatly  appreciate.  Further  prog- 
ress by  the  Edison-Bell  people  is  indicated  by 
the  recent  installation  of  over  twenty  up-to-date 
presses,  forming  quite  a  separate  plant,  to  cope 
with  the  expected  demand  for  their  phonograph 
cut  disc  records.  Big  advances,  and  character- 
istic of  a  big  man — J.  E.  Hough,  who  is  the 
leading  spirit  of  a  big  firm! 

A  French  Statement  of  Affairs! 

Hustle  in  Life  and  Death.  The  American 
grows  quickly,  works  quickly,  eats  quickly, 
makes  up  his  mind  quickly,  gets  rich  quickly, 
and  dies  quickly.  He  is  even  buried  quickly. — 
La  Revue,  Paris. 

Business  Failures. 
W.  Harris  Morris  Wright,  trading  as  the  Rec- 
ord Exchange  Co.,  of  Norwich.  Albert  E.  Speare, 
Earls  street,  Crewe.  Hannah  Marks  (South 
London  Phonograph  &  Music  Co.),  Catford. 
Charles  Reed,  King  street,  Bridgewater.  Will- 
iam C.  Bartlett,  Westgate,  Burnley. 

Reduction  in  Price  of  Machine. 
The  Odeon  Co.'s  standard  model  disc  machine, 


JUMBO 

RECORDS 


The  New  Double=sided  10=inch  Discs 


Complete  English  Repertoire  of  500  Titles  ready  shortly 


we  hear,  will  be  listed  in  future  at  £4  10s.,  a 
reduction  of  £1  from  the  price  hitherto.  Some 
very  fine  records  are  included  among  the  Odeon's 
latest  lists,  and  they  are  of  the  usual  high  stand- 
ard characteristic  of  their  issues. 

An  Example  to  Follow! 

A  Columbia  dealer  tells  of  an  experience  which 
will  be  of  interest  to  his  fellows  in  the  trade. 
He  had  an  enquiry  for  a  horn  basket  from  a 
customer  who  explained  that  it  was  his  intention 
to  carry  his  graphophone  to  and  fro  between  his 
city  house  and  a  cottage  he  had  taken  for  the 
week-ends  in  the  country.  The  horn  was  quickly 
shown,  but  the  dealer  didn't  rest  at  that.  He 
touched  lightly  on  the  inconvenience  of  trans- 
porting such  bulky  luggage  backwards  and  for- 
wards every  week,  added  discriminating  hints 
and  arguments,  and  finally  succeeded  in  selling 
an  entirely  new  outfit  so  that  his  customer  might 
enjoy  the  graphophone  both  in  town  and  in  the 
country  without  the  trouble  of  moving  it  about. 
This  little  story  illustrates  two  or  three  things 
worth  noting.  It  is  certainly  a  testimony  to  tact- 
ful salesmanship.  Then  it  shows  how  the  fas- 
cination of  the  versatile  graphophone  grows  on 
one,  so  that  to  be  once  a  user  is  to  be  always  a 
user.  It  also  indicates  the  many  sales  of  talking 
machines  which  may  be  made  for  summer  en- 
tertainment out  of  doors  and  in  the  country. 

Abuse  of  the  Talking  Machine. 

The  gramophone  was  the  cause  of  recent  pro- 
ceedings at  the  Cambridge  police  court.  It  ap- 
pears that  several  of  the  colleges  regarded  the 
playing  of  gramophones  on  the  river  as  a  sufii- 
cient  cause  of  complaint  to  the  authorities,  and 
in  consequence  a  police  patrol  was  instituted. 
This  gave  considerable  offence  to  undergraduates, 
and  a  party  of  them  in  a  punt  on  a  recent  even- 
ing retaliated  by  running  their  craft  into  the 
police  boat  much  to  the  discomfiture  of  the  oc- 
cupants. On  payment  of  damage  and  costs,  the 
delinquents  were  left  in  the  hands  of  the  college 
people  to  deal  with. 

The  Publishers'  Congress  at  Madrid. 

A  report  from  Madrid  states  that  the  Publish- 
ers' Congress,  which  held  its  sitting  there  last 
month,  adopted  a  resolution  that  the  conference 
to  be  held  next  October  in  Holland  to  revise  the 
Berne  convention,  should  take  into  consideration 
the  following  desiderata:  1.  The  abolition  of  all 
formalities  for  the  guarantee  of  literary,  artistic 
and  musical  copyright.  2.  The  full  and  com- 
plete assimilation  of  the  right  of  translation  to 
the  right  of  reproduction.  3.  The  unification  of 
the  duration  of  authors'  rights,  which  is  to  be 
fixed  at  fifty  years  from  the  death  of  the  author. 
4.  The  full  and  complete  protection  of  authors 
and  composers  against  the  reproduction  of  their 
works  by  means  of  mechanical  instruments  of  all 


The  Jumbo  record  already  occupies  a  unique  position  on 
the  Continent,  and  we  believe  that  it  will  take  a  foremost 
place  on  the  English-speaking  market. 

_  We  are  at  present  at  work  on  an  extensive  English  reper- 
toire, and  we  hope  to  be  able  to  send  you  our  complete  cata- 
logue and  to  deliver  goods  in  about  four  or  five  weeks  from 
date.  We  have  already  retained  the  services  of  many  leading 
concert  and  music-hall  artistes,  several  of  whom  will  make 
their  first  bow  to  the  talking-machine  public  through  the 
agency  of  the  Jumbo  record. 

The  Jumbo  bands  will  be  far  and  away  the  best  that  have 
ever  been  made.  We  are  devoting  special  attention  to  this 
class  of  record,  and  we  feel  confident  in  stating  that  our  band 
pieces  will  be  considered  an  advance  on  any  that  have  yet 
been  produced  in  regard  to  clearness  of  tone,  musical  effect, 
and  general  quality. 


Sole  Wholesale  Agency— 
32,  34,  36  Worship  Street 

London,  England 


Free  Sample  to  Interested  Traders 
Sole  Control  Can  Be  Arranged 


THE  TALKING  MACfflNE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS  -  Continued 


kinds.  The  third  of  these  desiderata  was  ap- 
proved in  spite  of  the  opposition  of  the  German 
delegates,  who  proposed  a  period  of  thirty  in- 
stead of  fifty  years.  It  was  also  proposed  to  ap- 
point an  international  commission  to  devise 
means  to  prevent  musical  piracy,  especially  in 
Canada  and  various  South  African  republics. 
Cheaper  Postage  to  America. 

A  very  welcome  and  important  announcement 
was  recently  made  by  the  Postmaster  General 
that  on  October  1  of  the  present  year  the  cost 
of  postage  from  any  part  of  the  United  Kingdom 
to  anywhere  in  the  United  States  will  be  low- 
ered from  the  present  figure  of  to  one  penny 
per  ounce.  For  administrative  reasons  the 
change  cannot  be  made  before  October  1.  The 
present  rate  Is  212  for  the  first  ounce,  ly,  for  each 
suc-ceeding.  or  part  of,  one  ounce.  The  new 
sc-ale  will  be  one  penny  per  ounce  throughout. 
A  statement  was  also  issued  in  effect  that  ar- 
rangements have  been  concluded  with  the  United 
States  for  raising  the  limit  of  weight  for  all 
parcels  transmitted  by  the  official  parcel  post 
fiom  4  lb.  6  oz.  to  11  lb.  Under  this  service  the 
rates  will  be  as  follows:  Up  to  3  lb..  Is.  6d.; 
not  exceeding  7  lb.,  2s.  6d.;  9  lb.,  3s.  6d.,  and 
H  lb.,  4s  Cd.  This  new  departure  operates  from 
.Inly  1.  By  the  extension  of  the  official  service  to 
include  parcels  up  to  11  lb.,  the  limit  of  weight  is 
made  the  same  as  that  now  in  force  for  almost 
all  other  countries. 

Penny   Post  to  Morocco. 

The  postage  on  letters  for  places  in  Morocco 
where  the  British  postoffice  maintains  an  agency, 
is  now  reduced  to  Id.  per  ounce.  Concurrently 
the  postage  on  letters  for  the  United  Kingdom 
and  British  colonies  and  protectorates,  and  for 
Egypt  posted  at  these  agencies,  will  be  lowered 
to  10  centimes  (Id.)  per  20  grammes.  The  Brit- 
is  post  office  agencies  in  Morocco  are  at  Alcazar, 
Casablanca,  Fez,  Larache,  Mazagan.  Mequinez, 
Mogador,  Rabat,  Saffi,  Tangier  and  Tetuan.  Ne- 
gotiations are  now  in  progress  which  it  is  ex- 
pected will  lead  to  the  establishment  of  penny 
postage  between  England  and  France. 


AN  OPPORTUNITY  lor 
Foreign  Manulacturers 
To  Create  Business 
In  America 


1  am  ready  to  close  satisfactory 
deals  with  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  which  are  attractive.  I  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  oi  The  Talking  Machine  World 

1  Madison  Avenne  NEW  YORK 


Pathe  Freres  at  Exhibition. 

At  the  Franco-British  Exhibition,  where  they 
have  erected  an  elaborate  building  at  a  cost  of 
something  like  £4,000,  Messrs.  Pathe  Freres  are 
exhibiting  one  of  the  largest  advertising  schemes 
which  this  industry  has  ever  seen.  The  exhibi- 
tion includes  a  comprehensive  display  of  their 
many  "Pathephone"  models,  and  cinematograph 
machines  and  films.  Perhaps  the  essence  of  this 
enterprise  to  talking  machine  men  is  the  very 
generous  program  which  has  been  arranged  by 
Messrs.  Pathe  for  the  convenience  of  prospective 
buyers.  It  practically  amounts  to  a  gigantic  free 
treat  to  their  principal  factors  and  dealers,  which 
is  nothing  more  or  less  than  an  invitation  to  the 
exhibition  at  Pathe's  expense.  First-class  rail- 
way tickets,  accommodation  at  the  Russell  Hotel; 
in  fact  the  fortunate  members  of  this  little  party 
will  be  entertained  in  a  right  royal  manner  al- 
together. Truly,  an  event  not  easily  forgotten — 
and  that  is  the  essence  of  good  advertising.  That 
the  business  of  the  Pathe  Co.  in  London  has 
increased  three  times  during  the  month  of  May 
as  against  even  time  last  year  is  no  matter  for 
surprise. 

Horace  Sheble  in  London. 

A  visitor  here  is  Horace  Sheble,  of  the  Haw- 
thorne &  Sheble  Co.,  makers  of  the  famous  "Star'' 
products.  Models  specially  adapted  to  the  Eng- 
lish market  raiiging  in  price  from  £5  to  £15  are 
now  on  view  in  the  show  room  of  Messrs.  Wille- 
bald  Tweer  &  Co.,  Tabernacle  street,  London, 
which  firm,  by  the  way,  will  act  here  in  the  in- 
terests of  the  Hawthorne  &  Sheble  Co.  "We  are 
going  to  sell,  Jiowever,  only  through  the  principal 
factors  in  London  and  the  provinces,"  said  Mr. 
Sheble,  "and  their  names  I  can  give  you  later  on. 
In  the  meantime  come  and  look  at  our  machines. 
The  £15  model,  as  you  will  see,  has  four  springs 
in  the  motor,  which  we  guarantee  will  run  fort}"- 
live  minutes  with  one  winding.  The  next  model 
has  three  springs,  exactly  on 'the  same  principle 
of  construction,  and  so  it  goes  on  down  to  the  £5 
machine."  A  detailed  description  of  the  "Star" 
motor  would  take  up  more  space  than  I  have-  at 
my  disposal,  and  I  must  content  myself  by  say- 
ing that  it  is  the  most  beatitif ul  piece  of  workman- 
ship, both  in  finish  and  scientific  principles  of 
construction,  ever  seen  in  a  talking  machine  of  its 
value.  Throughout  the  whole  machine  there  are 
quite  a  number  of  new  features — and  there's  a 
reason  for  every  one  of  them.  A  display  of  the 
"Star"  machines  and  records  will  be  exhibited 
to  the  more  important  English  factors,  and  1 
have  no  dotibt  but  what  the  response  will  be  sat- 
isfactory. Asked  as  to  his  opinion  of  trade  con- 
ditions on  this  side  of  the  water,  Mr.  Sheble  said: 
"I  find  talking  machine  business  rather  dull  in 
England  just  at  present,  but  it  is  my  experience 
that  sales  slow  up  very  appreciably  at  this  time 
of  the  year,  and  as  such  no  man  is  justified  in 
taking  a  pessimistic  view  of  the  situation.  1 
have  spent  some  weeks  on  the  Continent  and  in 
both  Germany  and  Switzerland  I  found  things 
in  a  considerably  better  condition  than  in  Lon- 
don." Mr.  Sheble  is  returning  home  on  Satur- 
day, July  11. 

Becomes  a  Columbia  Jobber. 

"Tilley  for  Titles,"  as  H.  W.  Tilley,  of  9  Wood 
street,  Cardiff,  is  alliteratively  known,  has  joined 
the  list  of  Columbia  factors. 

A  Correction. 

Price  of  the  Clafion  Disc  Record  not  yet  fixed. 
I  am  asked  to  correct  the  report  which  inad- 
vertently appeared  in  our  .Tune  issue  that  the 
price  of  the  Premier  Co.'s  new  disc  was  fixed  at 
(wo  shillings  and  sixpence.  II  is  a  matter  not 
yet  (Iccidcil. 

Preserver  Drama. 
On(>  of  tlio  provisions  for  old  age  wliich  will 
soon  be  made  by  every  actor  and  actress  is  the 
record  of  liis  or  her  best  work  by  means  of  the 
( ineinatograph  and  phonograph.  Imagine  the  tri- 
umph with  which  an  oUl  actress  would  produce 
lior  film  and  her  record,  and  let  the  yoiing  ones 
l;now  what  slio  was  at  her  best! 

To   Exhibit  at  Toronto. 
1  am  advised  liv  Messrs.  Pnthe  Freres  that  tliov 


will  be  exhibiting  certain  models  of  their  ma- 
chines at  the  exhibition  which  is  to  be  held  next 
August  at  Toronto,  Canada. 

A  Visitor  from  Germany. 

Dr.  Hethey.  of  the  Excelsiorwerk,  Cologne,  Ger- 
many, was  recently  in  London  for  business  pur- 
poses. The  excellence  of  the  Excelsior  motors  is 
famous  the  world  over,  and  the  Doctor  expresses 
himself  as  well  satisfied  with  the  English  and 
foreign  business,  which  is  keeping  the  factory 
hard  pushed  to  supply.  While  here  he  fixed  up 
two  large  contracts  exclusively  for  a  continuous 
supply  of  motors  of  the  best  pattern.  His  latest 
invention  is  an  aluminum  tone  arm.  for  which, 
it  is  claimed,  that  the  sound  is  modulated  and 
sweetened  without  loss  of  individuality.  In  re- 
gard to  phonographs,  the  Doctor  states  that  he 
finds  their  sales  are  going  down  in  favor  of  the 
disc  type,  and  that  phonographs  are  now  largely 
a  matter  of  Christmas  sales  only.  English  talk- 
ing machine  prospects  he  regards  as  very  favor- 
able— especially  so  for  next  season. 

Royal  Expanding  Disc  Albums. 
We  have  had  the  pleasure  of  inspecting  the 
new  Royal  Expanding  disc  album  brought  out 
by  the  City  Manufacturing  Co.,  56  City  Rd.,  Lon- 
don. It  is  right  up-to-date,  and  its  advantages 
will  be  readily  understood  when  we  explain  that 
being  expanding  it  adapts  itself  to  any  ntimber 
of  records  from  1  to  12,  so  that  when  empty  it 
takes  up  little  room — unlike  any  other  album  on 
the  market.  This  will  be  very  highly  appre- 
ciated by  the  factors  and  dealers,  to  whom  space 
is  always  valuable.  It  is  being  made  in  twOi 
qualities  and  several  colors,  and  the  prices  are 
very  moderate.  Horace  C.  Lewis,  the  company's 
able  representative,  reports  having  secured  sev- 
eral large  orders,  which  at  this  time  of  the  year 
shows  that  there  is  at  least  one  man  who  doesn't 
waste  his  time  complaining  of  summer  slackness. 

Columbia  Co.'s  New  Policy. 

The  Columbia  Phonograph  Co.  announce  the 
closing  of  their  Cardiff  Branch  the  end  of  June. 
The  reason  for  this  course  is  found  in  the  tiade 
policy  laid  down  by  the  general  manager. 
"Wholesale  business  only"  is  to  be  the  Columbia 
motto  as  soon  as  the  necessary  arrangements  can 
be  made.  The  future  sales  policy  of  the  com- 
pany is  set  forth  as  follows:  "To  overcome  the 
current  ignorance  and  prejudice,  existing  in  the 
early  days  of  the  talking  machine  business,  it 
was  imperative  that  imposing  displays  of  talk- 
ing machine  goods  should  be  made  as  striking 
object  lessons  to  all.  and  to  this  end  the  Columbia 
people  followed  the  very  practical  course  of  open- 
ing commanding,  well-stocked  premises  in  promi- 
nent shopping  thoroughfares  in  the  great  cen- 
ters of  population.  There  can  be  no  manner  of 
doubt  that  this  course  by  its  educational  efiec't 
has  contributed  its  full  share  to  the  advancement 
of  the  talking  machine  to  its  present  position  of 
popular  favor,  to  the  advantage  of  the  entire 
trade.  Now,  however,  that,  the  husiness  is  com- 
ing more  and  more  into  its  own  and  dealers  are 
taking  it  up  with  enthusiasm,  the  Columbia  Co. 
recognize  that  the  necessity  for  their  pioneer 
work  has  passed.  Accordingly  they  intend  to 
confine  their  energies  to  their  ever-extending 
wholesale  trade,  as  soon  as  it  is  possible  to  make 
such  necessary  arrangements  as  are  illustrated 
in  the  closing  of  the  Cardiff  Branch,  and  the  re- 
tail business  will  be  left  entirely  to  the  dealers, 
who  will  be  supplied  through  their  factor." 


If  you  expect  your  clerks  to  be  enth\isiastii- 
about  the  store  and  the  business,  see  that  you 
give  them  some  reason  to  be.  Nothing  will 
starve  to  death  much  quicker  than  enthusiasm. 


PHILIP  NEALE, 

PHOINO.  EXRERT, 

5  Chalk  Farm  Rd.  LONDON,  N.  W. 

TnlkliiR  Machines  of  every  description  repaired. 


Spoi  liil  terms  to  the  trade, 
lisi   on  rooelpt  of  postal. 
Job  too  large. 


City  address  and  price 
No  "job  too  small — uo 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  EUROPEAN  HEADQUARTERS- (Continued.) 


TRADE  REPORTS  FROM  THE  PROVINCES 


LIVERPOOL  NOTES. 


Liverpool,  July  3,  1908. 
Just  before  the  Whitsuntide  holidays,  business 
was  exceptionally  flat  in  this  city,  but  since  then 
most  of  the  dealers  say  that  trade  is  quite  up  to 
the  average,  as  far  as  regular  sales  are  con- 
cerned. 

At  Jake  Graham's  in  Renshaw  street  business 
has  been  very  satisfactory  right  through  the  sea- 
son. He  carries  everything  in  stock  connected 
with  the  talking  machine  industry.  Handling, 
as  he  does,  the  highest  class  goods,  such  as 
Gramophone,  Columbia,  Edison's^  the  trade  has 
been  such  as  to  warrant  extensive  additions  to 
his  show  rooms.  The  new  wooden  horn  that  the 
Gramophone  Co.  are  supplying  is  exceptionally 
nice,  both  in  looks  and  tone,  and  there  will  cer- 
tainly be  a  great  future  before  it,  for  those  who 
do  not  mind  a  little  extra  in  price.  The  oldest 
trader  in  the  district,  Jake  Graham  concentrates 
on  talking  machine  goods  exclusively. 

Messrs.  Johnson's,  Ltd.,  are  putting  on  the 
market  a  new  type  of  machine,  the  tone  arm  and 
horn  being  hi  one  piece,  and  without  any  detri- 
mental bends  in  it  to  retard  the  sound.  The  re- 
tail price  will  be  55s.,  subject,  of  course,  to  the 
usual  discount.  Another  invention  that  Messrs. 
Johnson  have  in  view,  is  a  special  tone  arm  fit- 
ting, to  suit  either  the  Pathe  pattern  or  needle 
pattern  sound  box. 

The  new  flower  horns,  which  are  vertical,  in- 
stead of  horizontal,  and  the  tone  arm  sets  for 
phonographs,  have  also  'been  selling  very  freely, 
and  business  is  not  only  reported  well  at  this 
firm's  establishment  in  Liverpool,  but  also  very 
•good  in  Birmingham,  which  is  another  branch  of 
theirs.  Altogether,  Messrs.  Johnson's  appear  to 
be  in  the  front  rank  as  regards  novelties  for  the 
coming  season. 

We  were  glad  to  hear  that  Messrs.  Van  Gruisen 
&  Son  were  very  satisfied  with  their  gramophone 
business.  Devoting  a  special  department  to 
these  goods,  the  Liverpool  papers  have  com- 
mented most  favorably  upon  the  way  in  which 
their  recitals  are  given,  in  a  special  and  hand- 
somely furnishsi  salon,  which  has  been  reserved 
for  that  purpose. 

Messrs.  Archer  &  Sons  report  through  their 
manager,  Mr.  Johnson,  good  sales  right  up  to 
the  present,  and  they  expect  tremendous  things 
during  the  coming  season. 

Messrs.  Thompson,  Helsby  &  Co.  report  busi- 
ness as  holding  up  well,  with  Pathe  goods  still 
predominant.  The  Melograph  Disc  Record  Co. 
have  recently  taken  up  the  factorship  of  Pathe 
Freres's  goods. 

The  Pathe  Co.  are  pushing  extensively  in  the 
North  their  cabinet  pattern  machines,  at  £12,  £20 
and  £39,  respectively.  They  are  termed  "Pathe- 
phone  Salon  Cabinets,"  and  this  class  of  machine 
is  becoming  very  popular.  Messrs.  Smith  &  Sons, 
of  Lord  street,  Liverpool,  have  recently,  we  un- 
derstand, taken  up  Pathe  goods,  and  are  pushing 
them.  L-respective  of  the  above  models,  the 
Pathe  Co.  are  now  putting  upon  the  market  their 
A.  I.  model,  retailing  at  27s.  6d.  each. 

Lewis  Young  has  joined  the  Pathe  Co.  as 
recording  expert,  and  is  following  the  American 
footsteps  in  giving  records  in  quite  a  new  style, 
smart  and  crisp. 


YORKSHIRE  NOTES— LEEDS. 


Leeds,  July  4,  1908. 

Reports  all  round  say  that  although  the  cylin- 
der business  has  had  a  long  run,  the  disc  trade 
will  undoubtedly  be  the  trade  of  the  future  here. 
The  fine  weather  has  caused  a  considerable  set- 
back in  the  retail  sales,  but  generally  speaking, 
business  has  been  quite  up  to  the  average,  if  not 
rather  more  so. 

Messrs.  Scott  &  Co.,  Messrs.  Hilton  &  Co., 
Messrs.  Appleton's  and  Mr.  Jenkins,  who  is  the 


largest  Pathe  agent,  say  that  while  retail  trade 
is  quiet  the  wholesale  is  steadily  improving. 

Messrs.  Hilton  &  Co.'s  popular  manager,  J.  W. 
Ribbons,  was  for  a  time  laid  up,  but  we  are  glad 
to  find,  however,  that  it  is  nothing  very  serious, 
and  hope  that  this  gentleman  will  soon  be  in 
harness  again. 

Bradford,  July  5,  1908. 

A  new  limited  company  is  now  in  course  of 
formation  in  Bradford  under  the  title  of  "The 
Longest  Playing  Phone  Co.,"  for  the  exploitation 
of  a'  phonograph  capable  of  playing  four  standard 
size  cylinders,  or  the  equivalent  of  two  8-inch 
or  one  16-inch,  respectively.  We  have  not,  how- 
ever, had  the  opportunity  yet  of  inspecting  this 
instrument,  but  hope  to  report  fully  upon  it  in 
our  next  issue. 

We  are  informed  that  several  firms  have  in 
contemplation  the  opening  of  depots  for  the  sup- 
ply of  their  goods,  direct  from  the  manufacturer 
to  the  consumer. 


LANCASHIRE  NOTES— WIGAN. 

Wigan,  July  6,  1908. 

In  Wigan  there  are  a  good  many  small  dealers 
handling  talking  machine  goods  and  records. 
We  cannot,  however,  congratulate  some  of  them 
upon  the  cleanliness  and  method  of  their  win- 
dow dressing,  and  we  think  it  would  take  a  -lot 
of  persuasion  to  make  one  believe  that  many  of 
the  machines,  as  shown  in  the  small  shops,  are 
new,  owing  to  their  dust  covered  appearance. 
Both  the  machines  and  records  have  a  second- 
hand look  about  them.  However,  the  leading 
agents  who  endeavor  to  do  the  trade  right  here 
are  as  follows: 

Messrs.  W.  Grime  &  Sons,  of  the  Arcade, 
handle  gramophones  and  zpnophones  as  exten- 
sively as  possible.  Having  a  very  old  connec- 
tion, and  being  large  music  and  musical  instru- 
ment dealers,  they  cater  for  the  best  class  of 
trade  in  the  town.  The  past  season  with  them 
has  been  a  particularly  good  one,  and  the  sales 
have  been  most  satisfactory.  Thj*  firm  are  giv- 
ing a  series  of  recitals  in  one  of  the  leading 
parks,  during  the  summer  months,  and,  as  far 
as  we  can  ascertain,  they  will  use  either  a 
Gramophone  or  an  Autexophone,  and  they  look 
forward  to  this  move  as  beginning  the  era  of  a 
successful  season  a  little  later. 


me  ROYAL 

LATEST  AND  BEST 
EXPANDING 


tflT    The  only  album  constructed  on  scien- 
tific  principles — adapts   itself   to  the 
number  of  Records.— Full  particulars. 

THE  CITY  MANUFACTURING  CO. 

56  City  Road,  London,  England 


In  Darlington  street  we  have  Messrs.  F.  &  A. 
Sheargoid,  at  No.  33,  and  Frank  Sheargold  at 
No.  11.  In  both  cases  these  are  music  and  music 
insitrument  dealers,  handling  gramophones,  etc., 
as  a  side  line. 

In  the  old  arcade,  J.  Latham  makes  a  bold  dis- 
play. Although  we  were  too  late  to  have  a  chat 
with  Mr.  Latham,  when  in  the  town,  we  noticed 
that  he  specializes  upon  Edison,  Edison  Bell, 
Clarion  and  Sterling  in  the  cylinder  goods,  and 
Pathe^  Melograph,  Homophone,  Zonophone  and 
Columbia  on  the  disc  side.  Mr.  Latham  is  a 
house  furnisher,  etc.,  but  has  devoted  one  of  his 
shops  in  the  arcade  to  the  talking  machine  busi- 
ness, and  from  the  show  that  he  makes  should 
think  he  does  a  very  nice  trade. 


PRESCOT. 


In  Prescot,  Lancashire,  Messrs.  Howes  are  the 
pioneers  in  the  talking  machine  indMstry.  Very 
courteous  "and  obliging,  Mr.  Howes  expressed 
himself  as  satisfied  with  the  past  season's  sales. 
Holding  a  large  stock  of  Edison,  Edison  Bell, 
Clarion  and  Sterling  in  the  cylinder  goods,  with 
Zonophone  and  Columbia  discs  and  a  good  range 
of  machines,  he  does  all  he  can  to  increase  the 
popularity  of  these  goods.  Anticipating  a  bet- 
ter season  at  the  fall  of  this  year,  he  is  already 
making  efforts  to  draw  attention  to  the  goods 
that  he  supplies..  At  the  recent  agricultural 
show  held  in  Prescot  a  short  time  ago,  Messrs. 
Howes  made  a  very  fine  display  of  talking  ma- 
chine goods,  in  conjunction  with  cycles,  etc. 
Those  who  heard  the  demonstration  given  on  the 
various  machines  will  in  all  probability  be  good 
customers  later  on.  This  move  of  Mr.  Howes  is 
worthy  the  consideration  of  dealers,  living  in 
towns  where  these  agricultural  shows  are  held 
so  as  to  bring  their  goods  to  the  front. 


MANCHESTER. 


Manchester,  July  6,  1908. 

In  Manchester  business  has  not  been  as  rosy 
as  one  would  have  liked  to  have  seen  it.  The 
Columbia  Phonograph  Co.  repoi-t  a  brisk  de- 
mand for  records.  'They  have  lately  brought  out 
a  number  of  "hits,"  which  have  sold  well.  Espe- 
cially is  this  the  case  with  regard  to  "The  Last 
Pub,"  a  humorous  skit  on  the  Licensing  Bill. 

Manager  Grossman  has  jujt  returned  from  a 
trip  to  the  "Potteries"  district,  where  he  found 
the  demand  for  Columbia  goods  strong  and 
growing. 

Money  is  coming  in  much  more  freely  in  some 
of.  the  houses,  and,  generally  speaking,  there  is 
not  much  to  complain  about. 

At  Messrs.  Richardson's  great  preparations  are 
now  being  made  for  the  new  season's  supplies. 
Their  intention  is  to  do  their  level  best  for  the 
enthusiastic  talking  machine  dealer,  and  invite 
all  those  who  intend  to  make  a  specialty  ,  of  the 
business  to  come  along.  They  not  only  want  to 
.try  and  eradicate  the  troubles  and  trials  of  the 
dealer,  but  at  the  same  time  to  work  together 
for  mutual  advantages.  There  is  no  pessimism 
about  Messrs.  Richardson,  and  they  express  the 
opinion'  that  there,  are  still  good  openings  for 
business  men  in  the  trade.  Where  they  find  ter- 
ritory running'to  waste  their  intention  is  to  in- 
terest the  right  man  and  do  all  they  possibly 
can  to  insure  success  on  both  sides. 

At  Messrs.  Duwe's  they  have  little,  cause  for 
complaint  and  are  expecting  great  things  from 
the  new  series  of  Zonophone  records  recorded  by 
'■L'Incognita."  Messrs.  Duwe  also  keep  well  to 
the  front  with  latest  novelties  and  ideas,  and 
various  new  models  of  machines  are  now  arriving 
at  their  establishment. 


The  lazy  salesman  objects  to  an  advertising 
campaign  by  his  house  for  the  same  reason  that' 
a  lazy  soldier  objects  to  a  sixteen  shot  repeating 
rifle  instead  of  a  single  shot.  He  has  to  carry 
more  argument  and  has  more  booty  to  bring 
back. 


58 


THE  TALKING  IMACHINE  WORLD. 


AN  IMPORTANT  ENGLISH  SUIT. 


Henry  Cowen  Brings  Suit  for  Revocation  of 
Patent  Which  He  Sold  the  American  Grapho- 
phone  Co. — Petitions  Dismissed  by  Justice 
Eve  in  a  Very  Interesting  Decision. 


A  case  of  considerable  interest  to  the  tallying 
machine  trade  was  decided  by  Mr.  Justice  Eve 
in  the  High  Court  of  Justice,  Chancery  Division, 
on  the  2d  of  June. 

Henry  Cowen,  of  Berwicli-upon-Tweed,  alleged 
that  in  1903  he  discovered  that  a  mixture  of  cel- 
luloid, shellac  and  crocus  powder  gave  extremely 
good  results  when  employed  for  the  making  of 
disc  sound  records.  In  1905  he  made  a  contract 
with  the  American  Graphophone  Co.  whereby 
he  sold  to  the  latter  all  his  rights  in  the  discov- 
ery and  agreed  to  disclose  to  it  all  improvements 
which  he  might  make  in  it,  and  to  execute  such 
further  documents  as  might  be  necessary  to  put 
the  company  in  possession  of  such  improvements 
or  to  secure  patents  thereon.  On  August  7,  1906, 
the  company,  by  their  agent,  E.  C.  R.  Marks,  of 
London,  applied  for  a  patent  in  Great  Britain, 
and  such  patent  was  granted,  numbered  17,767, 
of  1906,  as  on  a  communication  from  th^  com- 
pany. 

Mr.  Cowen  alleged  that  such  patent  was  ob- 
tained in  fraud  of  his  rights;  that  he  was  the 
first  and  true  inventor,  and  petitioned  for  the 
revocation  of  the  patent  to  Marks  and  for  the 
grant  of  new  letters  patent  in  his  own  name. 

In  dismissing  Mr.  Cowen's  petition,  Mr.  Justice 
Eve  said: 

I  conless  I  have  been  some  time  wondering  with 
what  object  this  petition  has  been  presented,  and  the 
conclusion  which  has  forced  itself  upon  my  mind  is  that 
Mr.  Cowen,  feeling  that  he  has  been  badly  treated  by 
the  company  in  America,  has  launched  this  petition 
with  a  view  of  seeing  whether  he  cannot  bring  them  to 
some  arrangement  with  him  under  which  he  will  be 
able  to  earn  and  to  receive  those  royalties  to  which,  I 
have  no  doubt,  in  perfect  good  faith,  he  feels  he  is 
morally  entitled;  but  I  have  really,  here,  nothing  to 
do  with  any  quarrel  or  difference  between  Mr.  Cowen 
and  the  American  company,  and  nothing  that  I  am 
about  to  say  must  be  treated  in  any  way  as  an  adjudi- 
cation on  my  part  or  even  as  an  expression  of  opinion 
on  my  part  as  to  what  Mr.  Cowen's  rights  would  be 
in  properly  constituted  proceedings  against  the  Amer- 
ican company. 

The  short  point  which  I  have  to  determine  in  this 
case  is  whether,  on  the  evidence  which  has  been  ad- 
duced before  me,  Mr.  Cowen  has  made  out  a  case  for 
the  revocation  of  a  patent  granted  in  1906 — the  date  of 
the  application  is  the  7th  of  August,  1906 — to  Mr.  Ed- 
ward Charles  Robert  Marks  on  a  communication  from 
abroad. 

Now  the  petition  is  presented  under  section  26  of  the 
act  of  1883,  and  the  grounds  upon  which  the  petitioner 
alleges  that  he  is  entitled  to  the  order  for  revocation 
are  two.  First  of  all  he  says  that  the  patent  was  ob- 
tained in  fraud  of  his  rights,  and  secondly,  that  he  Is 
the  first  and  true  inventor  of  at  least  so  much  of  the 
invention  as  is  included  in  claims  1  and  2  of  the  speci- 
fication. I  will  deal  with  those  two  matters  separately. 
■With  regard  to  the  fraud,  Mr.  Emery,  I  think,  put  it 
very  frankly  when  he  really  invited  me  to  draw  an 


DON'T  OVERLOOK  A  GOOD  THING,  INVESTIGATE  50c. 

A  Place  for  Everything  and  a  Needle  Box  in  its  Place  is 
Just  What  Everyone  Wants. 
Attaches  to  any  Tapering  Arm  Victor  Machine. 
No  Drilling  is  Necessary.   Simply  Set  in  Place. 
SALESMEN  Will  Save  Time  and  Less  Commotion 
With  Needles  When  Demonstrating  to  a  Prospective 
Buyer.   TRY  IT! 

DEALERS  W  ill  increase  Their  Sales  at  Least  50  per  cent, 
by  Using  the  IDEAL  COMBINATION  NEEDLE  BOX 
AND  HOLDER.   It  is  a  Practical  Necessity. 

DEALERS  are  Requested  to  Order  from  their  Jobbers. 
If  they  Cannot  Supply  You,  Write  US.  Good  Discount 
to  the  Trade. 

R.  R.  BROWNE  SPECIALTY  COMRAINY,  Toledo,  Ohio 


inference  of  fraud  from  the  atmospheric  conditions  sur- 
rounding the  case.  I  say  that  because  there  Is  abso- 
lutely no  direct  evidence  of  fraud,  but  he  says,  looking 
at  the  correspondence,  looking  at  the  position  in  which 
this  man  was,  and  tacking  on  such  evidence  as  he  has 
given,  the  court  ought  to  come  to  the  conclusion  that 
the  obtaining  of  a  patent  by  Emerson  in  1905,  followed 
by  the  obtaining  through  Marks  of  this  patent  of  1906, 
savors  so  much  of  fraud  as  to  lead  the  court  to  the 
conclusion  that  the  last  of  the  two  patents  ought  to  be 
revoked  on  the  ground  that  it  has  been  obtained  in 
fraud  of  the  rights  of  the  petitioner.  I  need  not  repeat 
it ;  it  has  been  often  said,  and  It  is  said  in  a  very  sim- 
ilar case  to  this  by  Mr.  Justice  Farwell  in  Jameson's 
patent,  that  when  a  man  comes  forward  with  a  charge 
of  fraud  he  is  bound  to  prove  it  entirely,  and  the  real 
fraud  or  the  suggested  fraud  which  underlies  the  case 
of  the  petitioner  here  Is  that  the  American  company, 
having  got  possession  of  his  specification,  their  liability 
to  make  him  further  payments  depending  upon  the  ac- 
ceptance of  that  specification,  deliberately  abstained 
from  taking  the  necessary  steps  to  get  the  patent 
granted  on  that  specification,  but  allowed  Emerson,  un- 
known to  the  petitioner,  to  put  in  a  substantive  appli- 
cation on  his  own  account  and  get  the  patent  of  1905, 
neglecting  or  refusing  really  to  proceed  with  any 
intention  of  perfecting  it  with  the  petitioner's  applica- 
tion..  That  is  really  the  gravamen  of  the  charge  of 
fraud.  That  has  not  been  proved.  There  has  not  been 
a  particle  of  evidence  tendered  to  me  to  show  that. 
This  does  appear :  First,  that  there  has  not  been  any 
patent  granted  in  the  United  States  on  the  specification 
of  the  petitioner ;  secondly,  that  difiiculties  were  raised 
on  the  report  that  Mr.  Emery  himself  has  put  in,  in  the 
Patent  Office,  which  looked  very  much  like  destroying 
seventeen  out  of  the  eighteen  claims  put  forward  in  the 
specification ;  and  the  third  matter  which  has  been 
shown  is  this :  that  although  undoubtedly  Emerson's 
patent  of  1905  does  include  a  composition  of  celluloid 
and  shellac,  or  a  composition  in  which  celluloid  and 
shellac  are  ingredients,  the  patent  which  is  granted  to 
him  is  a  patent  for  the  application  of  that  coinposition 
by  pressure  and  in  sheets,  which  is  the  subject  matter 
of  the  discovery  which  the  petitioner  says  he  made  in 
the  month  of  May,  1906.  I  think  upon  this  issue  it  is 
sufficient  for  me  to  say  that  it  would  be  quite  impos- 
sible, and  I  might  be  doing  the  very  gravest  injustice 
were  I  to  do  so  to  conclude  from,  as  I  say,  the  atmo- 
spheric conditions  which  surround  this  case  and  the 
correspondence  to  which  my  attention  has  been  drawn, 
that  the  American  company  were  guilty  of  any  fraud  In 
connection  with  Emerson's  patent ;  and  if  I  dispose  of 
that  suggestion  of  fraud  it  seems  to  me  extremely  dif- 
ficult to  even  see  any  case  upon  which  it  could  be  sug- 
gested that  the  subsequent  proceedings  which  resulted 
in  the  granting  of  the  English  patent  to  Marks  were 
in  the  least  tinged  with  any  fraud  on  the  part  of  his 
principals,  the  American  company.  On  that  particular 
sub-section,  therefore  (sub-s,ectio"n  C  of  section  26),  I 
hold  that  the  petitioner  has  made  out  no  case  whatever. 
Before  departing  from  that  1  would  point  out  this  dilH- 
culty,  which  seems  to  me  to  be  insuperable,  in  the  way 
of  the  petitioner  :  He  agreed  with  the  American  com- 
pany to  sell  his  patent,  and  he  sold  it  to  them  and  re- 
ceived a  small  portion  of  the  consideration,  the  whole 
of  which  was  to  be  paid  over  a  period  of  time  He 
further  agreed  and  covenanted  with  them  that  he 
would,  if  he  made  any  improvements,  not  disclose  those 


NEEDLES 


Wc  Have  Them 

ALL  STYLES 

for  aU 

Disc  Machines 


For  Loud,  Medium,  Soft,  Musical  Tones. 
"Gold"  Needles,  for  use  on  Celluloid  Discs. 
"BELL  TONE,"  for  Concert  use  EXTRA  LOUD. 

MULTITONE.  Three  (3)  Tones  in  one  needle.  Plays  Loud, 
Soft  and  Medium  without  changing  the  needle.  Plays  10  Re- 
cords without  hurt  to  the  Record. 

Needles  for  the  Victrola  Machine. 

WE  CARRY  ALL  IN  STOCK. 

Tin  Bo.x. 

Special  orders — packed  as  required — own  printing  if  desired. 
Made  of  Best  English  Steel.    Highest  Quality,  Lowest  Prices, 
Prompt  Deliveries. 

C.    H.    CR0WLE:Y.    Maker   of  Needles 


100  to  envelope.    300  in 


274  CHURCH  STREET.  NEW  YORK 


211  JACKSON  BOVLEVARD,  CHICAGO 


improvements  to  any  other  person ;  affirmatively  he 
covenanted  that  he  would  disclose  those  improvements 
to  the  American  company  and  would  give  them  all  such 
information  as  to  enable  them  to  obtain  patents  for  the 
method  as  so  improved,  in  America  and  abroad — abroad, 
of  course,  being  with  reference  to  America.  He  has 
frankly  admitted,  and  he  gave  his  evidence  with  great 
frankness,  that  he  quite  recognized  that  that  which  he 
discovered  in  1903-05  was  sold  to  the  American  com- 
pany ;  that  that  which  he  discovered  in  1906  he  had 
provisionally  sold  to  the  American  company  to  this 
extent ;  that  he  could  not  sell  it  to  anybody  else,  and 
that  he  had  bound  himself  by  covenant  to  give  the 
American  company  the  benefit  of  ,it.  Further,  he 
frankly  recognized  that  it  was  his  duty  to  put  the 
American  company  in  possession  of  such  information 
as  would  enable  them  to  patent  it.  Assuming  that  all 
those  things  had  been  done,  assuming  that  this  patent 
of  Marks'  is  a  patent  based  upon  the  petitioner's  own 
and  original  invention,  he  merely  carried  out  his  con- 
tract, and  the  American  company  have  been  merely 
doing  that  which  they  were  entitled  to  do  under  the 
agreement  which  the  petitioner  himself  recognized  they 
were  entitled  to  do  in  applying  for  this  patent 

"When  once  that  state  of  facts  is  comprehended,  it  is 
impossible  to  say  tnat  the  petitioner  can  then  turn 
round  to  the  American  company  and  say :  Notwith- 
standing that  this  is  the  legal  position,  yet,  "inasmuch  as 
you  have  in  my  opinion  and  from  my  point  of  view  not 
discharged  your  agreement,  I  allege  that  yon,  acting 
on  the  agreement,  have  really  defrauded  me.  It  is  a 
contradiction  in  terms  to  attach  to  conduct  which  is 
consonant  with  the  agreement,  an  allegation  that  it 
IS  a  fraud  upon  one  of  the  parties  equally  bound  by 
that  agreement. 

Now,  the  nest  point  upon  which  the  petitioner  relies 
is  this :  he  says  he  is  the  first  and  true  inventor  of  at 
least  the  composition  of  that  which  is  claimed  in 
claims  1  and  2  in  Marks'  specification,  and  that  on 
that  ground  he  ought  not  to  be  hurt  In  his  trade  by 
reason  of  Marks  obtaining  this  patent  in  this  country. 
The  answer  to  that,  I  think,  is  what  Mr.  Astbury  has 
;.  may  be  that  he  was  the  man  who  first  discov- 
ered it,  but  he  has  sold  the  whole  benefit  of  that  dis- 
covery to  thf  American  company  ;  it  is  the  property  of 
the  American  company,  and  if,  in  fact,  the  American 
company  having  taken  his  property,  have  not  paid 
nim  for  it  he  has  his  remedies,  but  remedies  of  a 
totally  ditferent  nature  from  the  one  which  he  has 
chosen  to  adopt,  and  I  cannot  possibly  allow  this  pro- 
cedure—I should  be  doing  very  wrong  if  I  did  so— 
?,?>fi'S?*  a  perfectly  innocent  patentee  in  this  country, 
fulfilling  I  agree,  the  position  of  trustee  for  a  principa 
fn  '^°th^'/^  ^  ^^''^  1°  ^1'°^  petition  against  a  person 
in  that  position  to  be  used  for  the  Surpose  of  en- 
forcing some  contractual  rights  which  the  petitioner 
has  against  the  patentee's  principals  in  America 

thJ.f.o'it?'  ^^'^i^^l^-  °'  tl>'?se  discs 'prior  to 

the  granting  pf  this  patent,  was,  in  pursuance  of  Mr 

^oZt""  ^  r^iT"  '^o^tract'  merely  of  an  experimental  char- 
acter.    The  communication    which    was    made  from 
fn™t^.*°  Mr  Marks  constituted  him  the  firifand  tru^ 
principle  of  the  cases  which  have 
been  decided,  and  as  I  have  already  said,  the  fact  that 
Mr.  Cowen  has  differences  with  Mr.  Marks'  nrincioa  s 
cannot  possibly  be  a  justification  for  adopting  K  p?o 
r^Lr\^'''^  '^'^^^  "^"^^^'^  '°  presenting  this  peFit?in' 
Lnder  these  circumstances  I  have  no  alternative  but 
to  dismiss  the  petition,  and  that  being  the  result  I 
must  dismiss  the  petition  with  costs  result,  I 


PHOTOGRAPHING  SPOKEN  WORDS. 

Development  of  This  Idea — Telephone  Messages 
of  the  Future  Can  be  Recorded  Automatically. 

The  photographing  of  spoken  words  has  been 
accomplished  for  some  time,  but  the  signs  ob- 
tained on  the  sensitive  ribbon  have  not  always 
proved  perfectly  clear,  nor  has  it  been  possible 
to  read  the  traced  marks.  M.  Poincare  read  a 
paper  on  June  15  before  the  Academy  of  Science 
in  Paris  on  the  experiments  made  by  a  physician, 
M.  Devaux-Charbonnel,  who  has  succeeded  in 
photographing  words  by  means  of  signs  so  clear 
that  they  can  be  deciphered. 

Vowels  and  diphthongs  spoken  in  front  of  a 
microphone  connected  with  an  extremely  sensi- 
tive Blondel  oscillograph  are  depicted  on  a  pho- 
tographic plate  by  curves,  each  sound  giving  a 
different  curve.  "By  means  of  this  method,"  Dr. 
Devaux-Charbonnel  says,  "it  will  in  time  be  pos- 
sible to  read  a  telephone  message  sent  when  the 
receiver  is  not  present  to  take  it." 

The  apparatus,  placed  in  front  of  the  tele- 
phone, will  photograph  the  words,  and  the  pho- 
tographed signs  will  be  read  as  shorthand  Is. 
The  voices  of  criminals  will  be  photographically 
stenographed,  thus  giving  an  additional  means 
of  identification,  which  with  the  impression  of 
the  fingertips  and  anthropometry  should  make 
Identification  absolutely  certain. 


THE  TALKING  MACHINE  WORLD. 


59 


MR   JOBBER*     Have  you  investigated  the  merits  of  our  Needles?    Don't  you  know  that 

 '■   Needles  is  one  of  the  most  important  features  of  the  Talking  Machine 

business?  Don't  delay;  get  our  samples  and  prices  at  once.  Don't  wait  until  the  last  moment. 
GET  IN  LINE. 


*  :  V 


9Vl 


NOTICE 

We  have  built  a  large 
business  in  selling  the 
best  needles. 

WHY  DON'T  YOU 
DO    THE    SAME  ? 


THIS 
ENVELOPE 


COttTAIMS. 


§@@)  =— 

CLIMAX  NEEDLES 


THE  HIGHE5TGRADE  NEEDIE  MADE 


f»UT  UP  I  N  EM  VEUO  PE  S  AN  O  T|  N 


NOTICE 

Get  our  prices  on 
needles  put  up  in  your 
own  Special  Package 
with  your  own  name 
on. 

ADVERTISE  YOURSELF 


pes 


'   pUT 


^    TmS  ENVELOPE  CONTAIM^ 

300  STAR  NEEDLES 

HIGhLY  REFINED  AND  •  • 
•  UNSURPASSEQ  IN  qUAUTY 


PUT    UP  rN  En  V ELOPER 


PUT    UP  )N  ENVEUOPES  ONt-Y. 


TALKING    MACHINE    SUPPLY  COMPANY 

400  Fifth  Avenue,  New  York 


60 


THE  TALKING  MACHINE  WORLD. 


CINCINNATrS  BUDGET  OF  NEWS 

Conditions  Improving  in  Retail  Field — Organizer  of  First  Talking  IVl ach i ne- Association  a  Cincin- 
natian — Big  Demand  for  Red  Seal  Records  at  Wurlitzer's — Trying  Out  a  New  "Approval" 
Selling  Plan — Other  Wurlitzer  News — Milner  Music  Co.  Entertain  Democratic  Club  With 
Bryan  Records — Columbia  Co.  Report  Good  Trade — Successful  Outing  of  Wurlitzer's  Em- 
ployes— Other  Notes  of  General  Trade  Interest. 


( Special  to  Tbe  Talkiug  Machine  AVoi  Id.) 

Cincinnati,  0.,  July  S,  1908. 

Talking  niacliine  dealers  claim  that  conditions 
are  improving,  and  that  June  made  a  good 
showing.  Th'e  wholesale  trade,  however,  was 
marked  by  a  slump.  The  present  month  started 
off  witli  a  marked  degree  of  energy,  indicative 
of  results.  The  dealers  are  clearly  optimistic 
and  say  this  month  will  give  an  activity  to  the 
trade  that  will  continue. 

This  city  was  represented  by  several  dealers 
at  the  convention  in  Atlantic  City.  In  this  con- 
nection it  mar  be  said  that  Cincinnati  claims  a 
citizen  who  was  the  first  to  head  an  organization 
of  talldng  machine  dealers,  then  known  as  the 
Central  States  organization.  This  was  George 
Ilsen,  who  later  presided  over  the  first  conven- 
tion of  the  national  association.  He  is  now  one 
of  the  two  honorary  members  of  the  National 
Association  of  Talking  Machine  Jobbers. 

The  Rudolph  Wurlitzer  Co.'s  talking  machine 
department  reports  a  splendid  demand  during 
June  of  the  Red  Seal  records.  The  Victrolas 
were  not  as  much  in  the  running  as  during  May. 
The  instalment  feature  of  the  business  showed 
a  marked  increase,  and  this  was  encoiiraging, 
because  the  instalment  machine  buyer  proves  to 
be  a  liberal  cash  buyer  of  records.  The  Wur- 
litzer Co.  are  trying  a  new  plan  of  selling  ma- 
chines, called  the  approval  plan.  The  firm  offer 
to  send  a  machine  on  free  trial  to  homes  in  the 
city.  Many  applications  were  I'eceived,  antl  only 
one  out  of  the  ten  machines  sent  out  is  said  to 
have  been  returned.  Wurlitzer  is  advertising 
the  advantages  of  the  Victor  as  a  summer  enter- 
tainer for  the  home,  houseboat  or  summer  camp, 
and  has  filled  a  number  of  such  places  about  the 
city. 

T.  Sigman,  manager  of  the  extensive  retail 
department  of  Wurlitzer's,  has  charge  of  the 
houseboat  or  camp  feature  of  the  trade,  and  has 
made  this  branch  of  the  talking  machine  busi- 
ness one  of  the  most  desirable  the  firm  controls. 
Mr.  Sigman  modestly  gives  Wurlitzer's  clean  and 
cool  salesrooms  much  credit  for  drawing  many 
Victor  owners  forth  to  purchase  records. 

Manager  Dittrich,  of  the  Wurlitzer  talk- 
ing machine   department,   commenting   on  the 


trade  said:  "The  loyalty  of  Cincinnati  dealers 
to  the  Wurlizer  Co.  has  always  been  a  source  of 
favorable  comment  by  visiting  jobbers.  Cincin- 
nati is  perhaps  the  only  city  in  the  country  in 
which  the  factory  representative  and  the  retail 
dealer  co-operate  and  enjoy  mutual  good  will. 
Dealers  find  us  a  live  competitor,  a  liberal  adver- 
tiser and  a  trade  builder.  They  enjoy  their 
share  of  the  demand  for  Victor  goods  that  this 
firm  creates.  All  local  dealers  appreciate  this 
and  realize  that  the  success  of  the  jobber  repre- 
sents a  corresponding  success  on  their  part. 
This  company  always  refers  foreign  inquiries 
to  the  local  dealer  if  advisable,  but  where  no 
dealer  exists  then  the  inquiry  is  followed  up 
through  the  mails." 

Joseph  Dittrich  left  for  Atlan^c  City,  July  3, 
fo  attend  the  convention.  Pressing  business  en- 
gagements prevented  Rudolph  Wurlizer,  Jr.,  at- 
tending. Mr.  Uhl,  of  the  Wurlitzer  Chicago 
house,  was  another  of  Wurlitzer  representatives 
at  the  convention. 

Archie  Schen,  manager  of  Wurlitzer's^ piano 
department,  left  on  the  evening  of  July  3  for 
Atlantic  City.  A  number  of  Wurlitzer's  sales 
force  residing  in  one  of  the  suburbs  arrangeJ 
to  give  him  an  ovation  as  his  train  went  through. 
Red  fire,  roman  candles  and  noise-makers  figured 
in  the  ovation.  The  rural  villagers,  taking  it 
for  granted  that  Taft  or  some  other  notable  was 
on  board,  joined  in  and  made  a  big  success  of 
the  ovation.  Scheu  was  deeply  (and  swiftly) 
moved,  while  the  suburbanites  are  still  wonder- 
ing whether  it  was  Taft,  Bryan  or  Wu  Ting 
Fang  that  they  ovated. 

The  Milner  Music  Co.  arranged  with  the  Demo- 
cratic Club,  of  this  city,  to  entertain  the  club 
members  with  a  number  of  the  National  Co.'s 
notable  speeches  of  Bryan — a  la  talking  machine. 
The  entertainment  came  off  Thursday  night,  July 
2,  and  was  important  enough  to  be  caricatured 
to  a  queen's  taste  by  a  local  Republican  paper. 
Under  the  caption,  "Master's  Voice  Uncanned  at 
the  Meeting  of  the  Cincinnati  Democracy,"  the 
"canned  eloquence"  was  shown  at  its  best  or 
worst  use  in  a  series  of  six  cartoons,  of  which 
one  was  to  scare  burglars  away,  another  to  serve 
as  a  morning  alarm  and  another  to  kill  dogs. 


®  DO  YOU  MEET 


Onr  ol  llir  4!  RcrortI  OiKlnrln  nhown  in  our  nrw  CATALOG 
OK  MU.SIC  ROOM  l  URNnHRF. 


THE  DEMAND  ^ 

FOR  I 

VERNIS  MARTIN 
IMT.  ROOKWOOD 
DECORATED  AND 
INLAID  DESIGN 

CABINETS  ? 

They  help  sell  expen- 
sive machines 

BUY  THEM  FROM 

Cadillac  Cabinet  Co. 

DETROIT,  MICH. 


The  "crown  of  thorns"  cross  of  gold  speech  so  en- 
thused one  man  that  he  had  to  shake  hands  with 
somebody,  and  since  Bryan  himself  wasn't  on 
hand  he  shook  the  hand  of  the  man  who  operated 
the  machine.  From  the  Milner  Music  Co.  point 
of  view  the  entertainment  proved  a  big  adver- 
tisement. 

"The  Columbia  Phonograph  Co.,"  said  Manager 
Nichols,  "did  a  splendid  June  business.  The 
trade  was  not  confined  to  any  particular  feature. 
The  general  line  received  the  call.  An  active 
record  ti-ade  developed  in  June,  and  indications 
are  that  a  turn  for  the  better  has  come.  I  think 
we  are  justified  in  expecting  business  to  be  back 
to  normal  proportions  in  a  very  short  time.  More 
people  are  being  employed,  and  in  general  the 
outlook  tends  upward.  Medium-priced  machines 
showed  a  decided  increase  in  sales." 

W.  L.  Sprague,  representing  the  jobbing  de- 
partment of  the  Columbia  Phonograph  Co.,  was 
a  visitor  last  week. 

"An  Harmonious  Clash."  This  paradoxical 
caption  appeared-  as  the  insignia  of  a  handsome 


IUX  UHATICD  IIIL'CK  AT  WURI.ITZEJ!  CO.  S  FIELD  DAV. 

invitation  issued  by  the  Rudolph  Wurlitzer  Co. 
for  the  annual  field  day  given  by  them  to  their 
employes  and  families.  These  numbered  about 
300.  The  company  supplied  four  large  auto- 
piano  trucks,  ■  handsomely  decorated  by  B.  G. 
McConnell,  of  the  talking  machine  department. 
The  trade-mark,  "His  Master's  Voice,"  is  very 
much  in  evidence,  as  the  accompanying  picture 
shows.  The  employes  left  the  warerooms  at  2 
p.  m.  for  Valley  View  Park,  Dayton,  Ky.,  and 
made  an  .afternoon  and  evening  Qf  the  picnic. 
The  feature  of  the  outing  was  a  baseball  game 
between  Wurlitzer's  married  and  single  men,  in 
which  the  married  men  came  off  victors,  much 
to  the  chagrin  of  the  single  men,  who  vowed 
they  would  all  get  married  since  their  defeat. 
The  pitching  of  A.  W.  Scheu  was  cheered  heart- 
ily. Fourteen  men  were  struck  out  and  only 
three  hits  allowed.  One  of  the  talking  machine 
salesmen  said:  "The  single  men  looked  like  5144 
before  the  game,  but  after  the  game  they  were 
5027."  The  firm  set  out  a  splendid  assortment  of 
delectables,  including  lemonade,  ice  cream,  cakes, 
peanuts,  cigars  and  candy.  The  outing  was  de- 
clared a  huge  success  and  will  become  an  annual 
affair  in  the  way  of  an  annual  field  day.  The 
spirit  of  harmony  and  good  will  between  eni- 
l)loyer  and  employe,  as  a  result  of  such  affairs, 
is  gratifying  to  the  store  management.  The 
employes  are  not  wanting  in  words  of  commenda- 
tion for  the  Wurlitzer  brothers,  who  spared 
neither  labor  nor  money  to  give  all  a  good  time. 


TALKING  MACHINES  FOR  INDIA. 


(Special  to  Tlip  Talking  Mnolilue  World.) 

Washington.  June  30.  1908. 
.\  Hiitisli-Iiidiau  firm  that  has  been  engaged  in 
I  lie  iniportalion  and  sale  of  American  sewing- 
nuuhines  for  the  last  forty  years  desires  to  es- 
tablish a  trade  in  American  talking  machines, 
biryi'les  and  typewriters  and  has  requested  an 
.\nierican  consul  to  procure  for  them  catalogs 
and  price  lists  from  manufacturers  of  such  goods. 
The  address  of  the  firm  is  on  file  at  the  Bureau 
of  Manufactures  and  may  be  secured  by  refer- 
ring lo  File  No.  231;"), 


THE  TALKING  MACHINE  WORLD. 


61 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  fur  The  Talking  Maeliine  World.) 

Washington,  D.  C,  July  8,  1908. 
SouiND-Box  lOR  Talking  Machines.  Thomas 
Kraemer,   Philadelphia,   Pa.,   assignor  to  Haw- 
thorne &  Sheble  Mfg.  Co.,  same  place.  Patent 
No.  890,142. 

This  invention  relates  to  sound-boxes  for  talk- 
ing machines  and  has  reference  more  particu- 
larly to  the  construction  of  the  diaphragms  for 

such  sound-boxes. 
The  object  of  the 
invention  is  to 
effect  certain  im- 
provements in  the 
construction  o  f 
such  diaphragms 
to  the  end  that  a 
greater  volume  of 
sound  is  obtained 
in  reproducing  a  record  and  that  a  more  faith- 
ful reproduction  is  obtained  as  a.  result  of  the 
eliminatlcn  of  false  sound  vibrations. 

Figure  1  is  a  front  view  of  a  sound-box.  Fig. 
2  is  a  central  section  of  the  same  and  Fig.  3  is 
an  enlarged  sectional  view  of  the  diaphragm 
alone. 

Feed  Meciianisai  for  Piioxoguapiis.  Herman 
Schroder,  New  York.    Patent  No.  891,378. 

This  invention  comprehends  certain  new  and 
useful  improvements  in  disc  talking  machine-, 
and  has  for  its  object  an  improved  construction 
of  mechanism  for  imparting  a  horizontal  move- 


ment to  the  taper  arm  so  as  to  positively  feed 
the  needle  or  stylus  transversely  in  the  spiral 
groove  of  the  rotating  record  disc. 

Figure  1  is  a  rear  view  of  a  phonograph 
equipped  with  the  improvements  of  the  inven- 
tion; Fig.  2  is  a  top  plan  view  thereof;  Fig.  3 
is  a  sectional  view,  the  section  being  taken  across 
the  guide  rods  of  the  supporting  frame  for  the 
feed  shaft,  parts  of  the  actuating  mechanism  be- 
ing shown  in  section;  Fig.  4  is  a  detail  longitudi- 
nal section  of  a  portion  of  the  actuating  mechan- 
ism; Fig.  5  is  a  detail  transverse  section  across 
the  feed  shaft,  showing  the  feed  carriage  in  ele- 
vation; and,  Fig.  G  is  a  detail  perspective  view 
of  the  actuating  arm. 

Pi-iONOGRAi'i-i  HoRX.  Herman  Schroder,  New 
York.    Patent  No.  890,534. 

This  invention  relates  particularly  to  an  im- 
proved construc- 
t  i  0  n  of  phono- 
graph horn  or 
,  megaphone  which 
will  result  in  re- 
producing a  mel- 
low sound  without 
any  of  that  metal- 
lic characteristic 
or  tone  quality 
which  IS  such  an 
objectionable  inci- 
dent of  the  ordi- 
nary metallic 
h  orn . 

In  the  accom- 
panying drawings  is  illustrated  an  improved 
construction  of  phonograph  horn  as  em- 
bodied   in    that    type    of    phonograph  where 


the  sound  amplifying  means  is  ■  mounted  in  a 
stationary  manner  within  a  casing  or  cabinet, 
upon  which  the  disc  or  cylinder  record  is 
mounted.  In  the  drawings:  Figure  1  is  a  per- 
spective view  of  a  phonograph  embodying  the 
improvements  of  the  Invention.  Fig.  2  is  a  longi- 
tudinal sectional  view. 

Sound-Reproducek.  Alexander  N.  Pierman. 
Newark,  N.  J.,  assignor  to  New  Jersey  Patent  Co., 
West  Orange,  N.  J.    Patent  No.  891,367. 

This  invention  relates  to  sound  reproducers 
of  the  general  type  disclosed  .and  claimed  in  ap- 
plications Serial  No.  288,837,  filed  November  24, 
1905,  and  Serial  No.  307,324,'  filed  March  22,  1906. 
and  has  for  its  object  the  provision  of  means 
whereby  improved  results  will  be  secured.  It 
consists  of  an  improved  form  of  valve  for  vary- 


ing  the  rate  of  ru).i 
flow  of  elastic 
fluid  through  the 
ports  which  com- 
municate with  the 
resonating  cham- 
ber, and  an  im- 
proved form  of 
port  for  co-operat- 
ing with  the  valve  /i,,. 
referred  to. 

Reference  is 
hereby  m.ade  to 
the  accompanying 
drawing  of  which 
Figure  1  is  a  bot- 
tom plan  view  of 
a  port  plate  to 
which  one  form  of  valve  is  applied;  Figs. 
2,  3  and  4  are  sections  upon  lines  2 — 2, 
3—3  and  4--4,  respectively,  of  Fig.  1;  Fig, 
5  is  a  bottom  plan  view  of  a  port  plate  pro- 
vided with  a  modified  form  of  valve;  Fig.  6  is  a 
section  on  line  6 — 6  of  Fig.  5;  Fig.  7  is  a  bottom 
plan  on  a  smaller  scale  of  a  port  plate  adapted 
to  be  used  with  either  of  the  valves  illustrated 
or  with  any  other  valve  which  is  adapted  to  be 
used  with  either  of  the  valves  illustrated  or  with 
any  other  valve  which  is  adapted  to  vary  the 
flow  of  elastic  fluid  through  the  ports  in  accord- 
ance with  the  vibrations  of  sound  waves;  Fig.  8 
is  an  enlarged  section  on  line  8 — 8  of  Fig.  7  with 
a  valve  seated  upon  the  ports  thereof;  Fig.  9  is  a 
plan  view  of  a  modified  form  of  port  plate;  Fig. 
10  is  a  section  on  line  10 — 10  of  Fig.  9:  Fig.  11 
is  a  vertical  section  of  a  phonographic  sound  re- 


producer showing  the  relative  locations  of  the 
ported  plate,  valve,  resonating  chamber,  stylus, 
etc.,  and  Fig.  12  is  a  section  on  line  12 — 12  of 
Fig.  5. 

Turntable  for  Gramqphone  Machines.  Edwin 
H.  Mobley,  Hillside,  Pa.    Patent  No.  891,356. 

The  object  of  this  invention  is  to  provide  a 
construction  of  turntable  for  talking  machines 
which  shall  embody  accuracy  of  rotation,  light- 
ness, and  cheapness  of  manufacture.  Heretofore, 
the  turntables  of  sound  reproducing  machines  of 
the  gramophone  type  have  been  made  heavy  and 
of  cast  iron.  The  castings  frequently  warp  and 
give  an  irregular  surface  for  the  reception  of  the 
sound  record  tablet  and  cause  a  very  uneven 
travel  of  the  same.  This  is  injurious,  in  that 
the  stylus  is  made  to  seriously  affect  the  form 
of  the  grooves  be- 
cause of  the  greater 
duty  thus  put  upon 
it.  The  heavy 
weight  of  the  turn- 
table required  more 
spring  power  to 
rotate  it,  and  the 
turntable  as  a 
whole  was  needless- 
ly costly. 

This  invention 
overcomes  the  ob- 
jections inherent  to , 
the  heavy  cast-iron 
turntables  above 
pointed  out.  Being 
light.  this  im-  ^ 
proved  turntable  ^"^ 
gets  up  its  speed  of  rotation  more  quickly  at 
starting  to  produce  the  proper  rate  of  vibra- 
tion to  secure  the  articulation  of  sound  desired 
and  yet, 'when  the  pressure  of  the  sound  box  and 
connections  are  transmitted  to  it  through  the 
stylus  and  record  tablet,  the  "drag,"  thus  ob- 
tained, insures  its  speed  remaining  steady  and 
always  reliable. 

This  invention  consists  of  the  turntable  of  the 
motor  part  of  a  gramophone  instrument  when 
made  of  sheet  metal  shaped  to  maintain  a  flat 
condition  upon  its  upper  surface  which  acts  as 
a  support  for  the  record  disc. 

More  specifically,  this  invention  comprehends 
the  sheet  metal  turntable  provided  with  a  down- 
wardly extending  flange  on  its  outer  edge,  an 
annular  groove  or  downwardly  extending  rib 
near  its  outer  edge  and  preferably  a  series  of 
radial  downwardly  extending  ribs,  said  ribs 
radiating  from  the  neighborhood  of  the  hub. 

This  invention  also  embodies  details  of  con- 
struction which,  together  with  the  features  above 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value.  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


62 


THE  TALKING  MACHINE  WORLD. 


specified,  will  be  better  understood  by  reference 
to  the  drawings,  in  which: 

Figure  1  is  a  plan  view  of  improved  turn- 
table; Fig.  2  is  a  transverse  section  of  the  same; 
Fig.  3  is  a  cross  section  on  line  3 — 3  of  Fig.  1; 
Fig.  4  is  an  elevation  of  a  portion  of  a  gramo- 
phone instrument  with  improved  turntable  ap- 
plied, and  Fig.  5  is  a  plan  view  of  a  modification. 

Automatic  Stop  fob  Phoxogbaphs.  Charles  P. 
Cook,  Plymouth,  Conn.    Patent  No.  890,338. 

This  invention  relates  to  talking  machines, 
and  has  particular  reference  to  devices  whereby 
such  machines  may  be  automatically  stopped  at 
the  desired  time  at  the  end  of  the  travel  of  the 
reproducer.  Among  the  special  objects  aimed  at 
in  the  present  invention  are  to  provide  a  device 
of  the  character  above  described  which  is  simple 
in  construction,  easy  of  application  to  the  ma- 
chine, and  in  which  the  parts  are  readily  ad- 
justable according  to  the  various  types  of  ma- 
chines to  which  it  . 


big  thing  in  the  latter  line,  which  he  will  also 
control  exclusively. 


34.'     27  M  eo  I 


is  applicable  and  to 
compensate  for 
variations  accord- 
ing to  the  various 
requirements. 

Figure  1  is  a  gen- 
eral  perspective 
view  of  a  fragment 
o'f  a  common  type 
of  phonograph  or 
talking  machine, 
with  the  present  in- 
vention shown  as 
applied  thereto,  and 


Fig.  2  is  a  plan  view  of  the  attachment. 

Phonography.  Isidor  Kitsee,  Philadelphia,  Pa. 
Patent  No.  877,845. 

This  invention  relates  to  an  improvement  in 
phonography.  Its  object  is  to  increase  the  effi- 
ciency of  phonographic  records  by  producing 
them  in  such  manner  as  to  impart  thereto  ca- 
pacity for  amplifying  the  sound  in  the  reproduc- 
tion of  the  sound  waves,  and  thereby  overcoming 

the  necessity 
^ — ^  '       ^-^^X        for  employing 

mechanical  de- 
vices to  obtain 
such  amplifica- 
tion The  un- 
derlying principle  of  the  invention  consists  in 
the  enlargement  of  the  original  record  and  also 
in  the  production  of  copies  from  said  enlarge- 
ment. 

In  the  drawings.  Figure  1  is  a  plan  view  con- 
ventionally illustrating  an  original  transparent 
record.  Fig.  2  is  a  similar  view  of  a  sound 
amplifying  copy  of  the  record  disclosed  in  Fig.  1. 

Talking  Machixe  Disc  Pbotectoe.  Jessie  M. 
Highley,  Niles,  Cal.    Patent  No.  877,842. 

^  This  invention  re- 

'  lates  to  a  protective 
device  for  talking 
machine  discs.  It 
consists  of  soft  felt 
or  equivalent  attach- 
ment placed  upon 
the  back  of  the  disc, 
and  in  details  of 
construction  which 
will  be  more  fully 
explained  by  refer- 
ence to  the  accom- 
panying drawings, 
in  which: 
Figure  1  is  a  plan 
view.  Fig.  2  is  a  sectional  elevation  of  the  in- 
vention. 


TOM  MURRAY  BEING  HEARD  FROM. 


T.  C.  Mui-ray,  who  takes  the  output  of  tlm 
Wooden  Phonograph  Horn  Co.,  recently  sold  lOO 
of  their  horns  to  the  Columbia  Phonograph  Co., 
general.  Mr.  Murray  severed  his  connection  with 
the  latter  concern,  for  whom  he  traveled  In  the 
spring.  He  also  has  another  "iron  in  the  fire," 
namely,  a  moving  picture  machine,  with  synchro- 
nous records — discs  or  cylinders — for  home  use. 
at  a  very  moderate  price.    Tom  believes  he  has  a 


CANNOT  RESTRAIN  USE  OF  NAME. 


Vice-Chancellor  Rules  "Penny  Arcades"  Have 
Right  to  Adopt  Edison's  Cognomen — Dif- 
ferent from  Other  Cases. 


Thomas  A.  Edison  cannot  restrain  the  use  of 
his  name  by  concerns  conducting  so-called 
"penny-arcades,"  where  phonographs  and  kinet- 
oscopes  made  by  the  National  Phonograph  Co. 
and  the  Edison  Manufacturing  Co.  are  used. 
This  Vice-Chancellor  Emery  has  just  decided  in 
an  opinion  handed  down  in  Newark,  N.  J.,  re- 
centlj',  in  which  he  sustains  a  demurrer  entered 
by  the  "Mills-Edisonia,"  defendant  in  injunction 
proceedings  brought  by  Mr.  Edison  individually, 
and  the  two  Edison  concerns  named  through 
McCarter  &  English. 

The  vice-chancellor  takes  occasion  to  say  that 
the  case  at  bar  differs  from  the  suit  of  the  Edi- 
son Storage  Battery  Co.  against  Edison  Auto- 
mobile Co.,  in  which  the  use  of  the  name  Edison 
was  enjoined  by  former  Vice-Chancellor  Pitney, 
"because  one  of  the  objects  for  which  the  de- 
fendant was  incorporated  was  the  manufacture 
of  storage  batteries  of  complainant,  and  the  cir- 
cumstances showed  that  the  purpose  of  using 
the  name  was  to  obtain  in  their  business  of  sell- 
ing automobiles  and  in  competition  with  com- 
plainants, the  benefit  of  the  name  of  Edison,  who 
had  assigned  his  storage  battery  for  automobiles 
to  complainant. 

"In  Edison  vs.  Edison  Polyform  Co.,"  the  vice- 
chancellor  says:  "Vice-Chancellor  Stevens,  on 
the  application  of  the  present  complainant,  en- 
joined the  use  of  his  name  in  the  defendant's 
corporate  name,  because  on  all  the  facts  of  the 
case  it  appeared  that  this  use  of  his  name  was 
part  of  a  fraudulent  contrivance  of  the  company 
in  connection  with  the  use  of  certificates  appear- 
ing to  be  signed  by  him  (Edison)  and  of  his 
pictures,  to  lead  the  public  to  believe  that  Edi- 
son was  connected  with  the  business." 

The  vice-chancellor  gives  excerpts  from  the 
bill,  from  which  he  deduces  "that  it  is  obvious 
that  the  improper  use  by  the  defendant  of  com- 
plainant Edison's  name  in  unfair  competition  or 
infringement  of  trademarks  is  not  relied  on  and 
that  the  claim  for  relief  is  not  based  on  rights 
of  this  character." 

"It  is  not  claimed,"  the  opinion  reads  on.  "that 
defendant  is  engaged  at  all  in  the  manufacture 
or  sale  of  either  phonographs  or  kinetoscopes. 
and  it  appears  affirmatively  that  it  ,  is  engaged 


in  a  business  which  none  of  the  complainants  is 
engaged  in,  viz.,  the  use  of  machines  for  exhibi- 
tion, and  I  think  it  must  also  be  taken  as  ap- 
pearing that  the  instruments  used  for  exhibition 
by  defendant  are  those  manufactured  and  sold 
by  the  corporate  complainant." 

The  vice-chancellor  cites  also  the  case  of  Edi- 
son vs.  Hawthorne,  in  which  he  says  it  was  held 
that  the  words  "Edison  Phonograph  Agency"  in 
defendant's  sign  "did  not  indicate  that  defend- 
ants were  agents  of  Edison,  but  that  it  was  an 
agency  for  the  sale  of  Edison's  phonographs,  and 
that  complainant  had  no  right  to  enjoin  the 
combined  use  of  the  name  even  by  persons  who 
had  formerly  been  his  agents. 

Edison's  claim  for  relief,  the  vice-chancoUor 
says,  must  therefore  be  based,  not  on  the  pro- 
tection of  any  property  right,  but  on  his  per- 
sonal right  to  enjoin  the  use  of  his  name,  or  any 
plain  derivative  of  it,  by  any  corporation  with 
which  he  is  not  personally  connected.  No  court 
has  ever  yet  gone  to  this  extent,  and  in  decisions 
the  question  of  the  existence  of  such  personal 
right,  as  distinct  from  a  property  right,  has  been 
reserved. 


AIJENT  TRADEMARKS  IN  GERMANY. 


The  following  information  regarding  the  pro- 
tection of  trademarks  in  the  German  possessions, 
which  should  prove  of  interest  to  exporters  in  all 
lines,,  has  been  forwarded  by  Vice-Consul  Ernest 
Vollmer,  at  Tsingtan:  "According  to  paragraph 
4  of  the  imperial  orders  of  November  9,  1900, 
regarding  laws  in  the  German  colonies,  the  law 
of  the  German  Empire  for  the  protection  of 
trademarks  of  May  12,  1894,  is  in  force  in  the 
German  possessions.  Registry  of  trademarks  is 
made  and  the  register  kept  by  the  Patent  Bu- 
reau in  Berlin.  Notice  of  the  establishment  of  a 
trademark  must  be  made  to  that  office  in  writing. 
With  every  such  notice  there  must  be  a  descrip- 
tion of  the  business  in  which  the  proposed  mark 
is  to  be  used,  a  description  of  the  goods  which 
it  is  to  mark  or  accompany,  as  well  as  a  clear 
copy  and  description  of  the  mark,  as  far  as 
these  may  be  deemed  necessary.  For  every 
trademark  a  fee  of  30  marks  (mark — 23.8  cents) 
is  to  be  paid  upon  giving  the  notice. 


As  was  forecasted  in  these  columns,  jobbers 
are  reordering  the  William  J.  Bryan  records  on 
a  large  scale.  One  jobber  who  sent  in  three  or- 
ders, wrote  that  unless  he  can  get  a  large  ship- 
ment at  once  he  will  not  have  enough  to  fill  deal- 
ers' orders  already  in.  The  National  Phonograph 
Co.  are  working  overtime  to  get  caught  up  on  the 
Bryan  orders. 


NOTICE 


TO  MICHIGAN  DEALERS: 

We  control  the  sale  in  Michigan  of  the  popular  "Indestructible 
Records. ' ' 

Here  is  a  Record  you  can  kick  from  "Dan  to  Beersheba " 
without  injury.  Naturally  it  is  a  quick  seller.  Strong  in  tone- 
very  musical. 

We  have  a  large  line,  embracing  all  the  selections  put  out, 
and  can  fill  all  orders  "Johnny-on-the-spot."  If  you  haven't  the 
"Indestructible  Records"  in  stock,  you  ought  to  have  them  sure. 

We  are  having  a  nice  demand  on  Record  Cabinets.  Have 
you  had  our  latest  quotations?  If  not,  the  fault  is  yours,  not  ours. 
Let  us  hear  from  you. 

AMERICAN  PHONOGRAPH  CO. 

EDISON  JOBBERS  FOR  MICHIGAN 

106  WOODWARD  AVE.,        DETROIT,  MICH. 


THE  TALKING  MACHINE  WORLD. 


63 


RECORD  BULLETINS  FOR  AUGUST,  1908 


1135     When  We  Are  M  A  Double-R-I-B-D  

 Ada  .Jones  and  Billy  Murray 

1130    Yankee  Doodle's  Come  to  Town.... Billy  Murray 


NEW  VICTOR  RECORDS. 


ADDENDA  TO  JULY  NEW  RECORDS. 


10 


ARTHUK  PKYOB'S  BAND. 

5495  Captain  Cupid  Marcli  Pryor 

5490  "Red  Wing    Medley    ("Much    Obliged  to 

You,"  "Ked  Wing,"  "Sweetheart  Days," 
and  "I'm  Afraid  to  Come  Home  in  the 
Dark")    10 

VICTOR  DANCE  OHCHESTEA,  WALTER  B.  KOGEKS,  CONDUCTUli. 

31704    "The  World  Is  Mine"  Waltzes.  .  .Fahrbach  12 

MANDOLIN  "AND  GUITAR  DUET  Bl"   SIEGEL  AND  BUTIN. 

5,500    Estellita  Waltz   Siegel  10 

VIOLIN    SOLO    BY    HOWARD    RATTAY^    ACCOMI'.    BY  VICTOR 
ORCH. 

5480  Serenade   Moszkowski  10 

VIOLINCELLO    SOLO   BY   VICTOR   SORLIN^   ACCOMP.  BY 
VICTOR  ORCH. 

5485  Berceuse  (Lullaby)  from  Jocelyn .  . Godard 

TWO   RECORDS   BY   HAROLD  .lARVIS,   WITH  ORCH. 

5486  March  of  the  Cameron  Men  Campbell 

5487  My  Ain  Countree  Lee 

'CELLO  AND  FLUTE  DUET  BY   TREIN  AND  LYONS,  ACCOMP 
BY  STRINGS  AND  HARP. 

5497  Alice  Where  Art  Thou — Pantasie  

  Ascher-Rogers 

VICTOR  OCTET    (STRINGS,    WOODWIND,  HARP). 

5498  The   Vacant  Chair — Paraphrase  

 , .  Root-Rogers 

TENOR  SOLO  BY   HENRY   BURR,  WITH  ORCPI. 

 Ernest  Ball 

CO.UIC  SO.VG  BY  ADA  JONES,  WITH  ORCH. 

5489    I  Want  to  be  Loved  Like  a  Leading  Lady . 

  Wade 

DESCRIPTIVE   SPECIALTY  BY   STEVE  PORTER. 

5494    Finnegan's  Flat   Porter 

SOPRANO    SOLO    BY    ELSIE    STEVENSON,    WITH  ORCH. 

5482  Dear   Heart   Mattel  10 

COON   SONG   BY   EDDIE    MORTON,   WITH  ORCH. 

5501  The  Right  Church  but  the  Wrong  Pew... 

  Smith 

SOPRANO  SOLO  BY  GIUSEPPINA  HUGUET,  WITH  ORCU 

52555    Lucia — Regnava  nel  silenzio   (Silence  O'er 
All)   Donizetti 

TENOR  SOLO  BY  HARRY  MACDONOUGH,  WITH  ORCH 

5488  Just  Sone  One  (from  "Lonesome  Town")  . 

  Anderson 

COON  SONG  BY  ARTHUR  COLLINS.  WITH  ORCH. 

5483  Cohan's  Rag  Babe  Cohan 

COMIC   DUET   HY   COLLINS   AND  HARLAN,   WITH  ORCH. 

5484  Down  in  Jungle  Town  Morse  10 

ORPHEUS     CHORUS    OF    DPSALA,     SWEDEN  SOLO    BY  A. 

WALLGREN.  BARITONE. 

52006    "Can  It  Comfort"  (Kan  det  troste)  Kjerulf  10 

DUET  BY  MISS   STEVENSON  AND   MR.   MACDONOUGH,  WITH 
ORCH. 

5491  Oh.  That  We  Two  Were  Maying  Smith 

MALE  QUARTET  BY  THE  PEERLESS  QUARTET. 

5481  Come  Where  My  Love  Lies  Dreaming.  .  .  . 

  Foster 

GOSPEL  HYMN  BY  THE  HAYDN  QUARTET,  WITH  ORCH. 

5496  He  Will  Hold  Me  Fast  Harkness  10 

DUET  RY  MISS  .TONES  AND   MR.  JIURRAY,  WITH  ORCH. 

5499  By  the  Old  Oaken  Bucket,  Louise.  .Davis  10 
5503    Jesus  Is  Calling  Crosby-Stebbins  10 

DUET  BY  MISS  JONES  AND  MR.  MURRAY,  WITH  ORCH. 

5502  The  A-B-C's  of  tha  U.  S.  A  (from  "The 

Yankee  Prince")   Cohan  10 

LUIGI    COLAZZA,  TENOR. 
With  Orchestra.    In  Italian. 
.■>2."')1G    Profeta  (Prophete)  Re  del  cielo. Meyerbeer  12 


COMIC   SONG  BY  BILLY   MURRAY,   WITH  ORCH. 

5492    Mother  Hasn't  Spoke  to  Father  Since  

 Jerome  Schwartz  10 

PATRIOTIC  SONG  BY  BILLY  MURRAY  AND  HAYDN  QUARTET, 
WITH  ORCH. 

5504    Yankee  Doodle's  Come  to  Town  (from  "The 

Yankee  Prince")   Cohan  10 


NEW  RED  SEAL  RECORDS. 


10 


10 
10 


10 


10 
10 


10 
10 


10 


10 


10 
10 


10 


10 


EMMA   EAMES  LOUISE   HU.MEli  WITH  ORCH. 

89020  Lakme — Dome  epais  le  jasmin  ('Neath  the 

Shady  Dome)  in  French  Delibes  12 

89021  Lohengrin — Du    Aermste    (Thou  Unhappy 

One)   in  German  Wagner  12 

EMMA  CALVE,  SOPRANO,  WITH  OUCH. 

88130  Hferodiade — II  est  doux,  il  est  bon  (He  is 

Kind,  He  is  Good)  in  French ..  Massenet  12 

EMILIO   DB   GOGORZA.  BARITONE,   WITH  ORCH. 

74110  Rigoletto — Monologo,    "Pari    siamo"  (We 

are  Equal)   in  Italian  Verdi  12 

EVAN     WILLIAMS,    TENOR,     WITH  ORCH. 

64086    Queen  of  Sheba — Recitative  (Lend  Me  Your 

Aid — Part  I)  in  English  Gounod  10 

VIOLIN    SOLO   BY    .MISCHA  ELMAN. 

61180    (a)  Moment  Musical,  Schubert;   (b)  Per- 

petuo  Mobile  Bohm  10 

GEORGE    HAMLIN,   TENOR,    WITH  ORCH. 

74111  Die  Walktire — Siegmund's  Liebeslied  (Sieg- 

mund's  Love  Song)  in  German. .  .Wagner  12 

POL    PLANCON,    BARITONE,    WITH  ORCH. 

85125  Robert  le  Diable — Invocation  "Nonnes,  qui 
reposez"  ("Ye  Slumb'ding  Nuns")  in 
French   Meyerbeer  12 

GINA  C.   VIAFORA,   SOPRANO,  WITH  ORCH. 

64085  Boheme — Musetta  Waltz.  In  Italian. Puccini  10 

BESSIE  ABBOT,  SOPRANO,  WITH  ORCH. 

88129    Mireille — Valse.     In  French  Gounod  12 


ZON-O-PHONE  lO-INCH  RECORDS. 


EIGHT-INCH  RECORDS. 


ACCOBDION    SOLO   BY   JOHN    J.  KIM. MEL. 

5408    Medley  of  Reels  No.  2  Klmmel  8 

COON   SONG  BY   EDDIE   MORTON.  WITH  ORCH. 

5403    The  Peach  that  Tastes  the  Sweetest  Hangs 

the  Highest  on  the  Tree  Edwards  8 

BILLY    MURRAY   AND   HAYDN   QUARTET.  WITH  ORCH. 

5379    Keep  on  Smiling  Kendis-Paley  8 

VICTOR    VAUDEVILLE  COMPANY. 

5401    An   Evening   at   Mrs.   Clancey's  Boarding 

House    8 


1126 


1127 
1128 
1112 
1129 

1113 
1114 
1115 
1116 

1117 

1125 


1118 

1119 

1130 

1131 
1120 
1121 

1122 
1123 
1124 
1132 

1133 

1134 


ZON-O-PHON'B   CONCERT  BAND. 

Broken-hearted  Sparrow — A  Pathetic  Appeal 
—  (From  the  Suite,  "A  Love  Episode  in 
Birdland")   

Dancing  in  the  Barn — Schottische  

Man  with  Three  Wives — Waltz  

March  Happy  Days  

Yankee  Prince — Two-Step   

ZON-O-PHONE  ORCHESTRA. 

Affaire  d'Amour — Waltz   

Home,  Sweet  Home  Medley  "Good  Night"  Waltz. 

Selection  of  Children's  Songs,  No.  2  

Popular  Chorus  Medley  Two-Step,  No.  2  

VOCAL    SELECTIONS    WITH   ORCH.  ACCO.MP. 

Everybody   Joined   in  the   Chorus   in  Our 

E'amily   Ada  Jones 

Frisky   Farmer   and  the   Modest  Manicure 

(Descriptive  Selection)  

 Ada  Jones  and  Len  Spencer 

If  It's  Good  Enough  for  Washington,  It's 

Good  Enough  for  Me  Frank  C.  Stanley 

I'm  Starving  for  One  Sight  of  You  

 Frank  C.  Stanley  and  Henry  Burr 

I've  Taken  Quite  a  Fancy  to  You  

 Ada  Jones  and  Billy  Murray 

I  Was  a  Hero,  Too  Billy  Murray 

I  Was  Roaming  Along  Arthur  Collins 

Mother  Hasn't  Spoke  to  Father  Since.  .  .  . 

 Arthur  Collins  and  Byron  G.  Harlan 

My  Treasure   Henry  Burr 

Needles  and  Pins  Ed.  M.  Favor 

Pride  of  the  Prairie  Peerless  Quartette 

Somebody  that  I  Know  and  You  Know.  Too 

  Al  Campbell 

Tale  of  the  Turtle  Dove  

 Mendelssohn  Mixed  Quartet 

True  Heart   Frank  Howard 


Makers 
of 

Cabinets 

for 

Disc 
Records 

Write  for 
Booklet 


No.  430  Disc  Record  Cabinet,  Solid  Mahogany,  Swell  Front. 
Holds  200  12-inch  Disc  Records. 


Makers 
of 

Cabinets 

for 
Cylinder 
Records 


Write  for 
Booklet 


Why  not  buy  UDELL    and    get    the    t>est  the  market  affords? 

THE  UDELL  WORKS,  Office  and  Factory,  INDIANAPOLIS,  IND.,  U.  S.  A. 


NEW  EDISON  GOLD  MOULDED  RECORDS. 


9890 

9891 

9892 

9893 

9894 

9895 

9890 

9897 

9898 

9899 

9900 

9901 
9902 

9903 

9904 

9905 

990G 
9907 

9908 

9909 

9910 
9911 

9912 
9913 

7597 

8838 


Sweet  Sixteens'  March  (Mills)  

  Edison  Military  Band 

Only  an  Old  Fashioned  Cottage  (Soiman)  .  . 

  Manuel  Komain 

It  Always  Comes  with  the  Summer  (Sol- 
man)   Dorothy  Kingsley 

Lady  Binnie  and  the  Shores  of  Lake  Erin 

(Original)    iViolin)  William  Craig 

I  Want  to  be  Loved  Like  a  Leading  Lady 

(Wade)   Ada  Jones 

Yankee  Doodle's  Come  to  Town   (Cohan)  .  . 

  Billy  Murray 

By  the  Old  Oaken  Bucket,  Louise  (Davis) 

  Frederic  Rose 

Forest  Whispers  (Losey)  

 Edison  Symphony  Orchestra 

Mother  Hasn't  Spoke  to  Father  Since  (Je- 
rome &  Schwartz)  Arthur  Collins 

The  Home  Over  There  (O  Kane)  

  Edison  Mixed  Quartet 

Let  Me  Hear  the  Songs  My  Mother  Used  to 

Sing  (Gabriel)   Byron  G.  Harlan 

Blue  Violets  (Eilenberg)  .. Edison  Concert  Band 
When  the  Autumn  Moon  Is  Creeping  Thro' 

the  '\Voodlands  (Soiman)  (Counter-Tenor) 

  Will  Oakland 

A.  B.   C.'s  of  the-U.,S.   A.  (Cohan)  

 Ada  .lones  and  Billy  Murray 

I'm  Savin'  Up  My  Money  for  a  Rainy  Day 

(Wenrich)   Edward  Meeker 

"Dialogue,"  Flute  and  Clarinet  (Hamm)  .  .  . 

 Edison  Symphony  Orchestra 

All  for  Love  of  You  (Ball).  Harry  Anthony 

A  High  Old  Time  in  Dixie   (Schleiffarth)  .  . 

  Collins  and  Harlan 

For  the  Red,  White  and  Blue  ( Rosenfeld)  .  . 

  Jas.  F.  Harrison  and  Chorus 

Kerry  Mills'  Barn  Dance   I  Mills)  

 Edison  Symphony  Orchestra 

I'm  the  Man  (Camp)  Bob  Roberts 

Fun  at  the  Music  Counter  (Original)  

 AAa  .Tones  and  Len  Spencer 

Finnegan's  Flat  (Original)  Steve  Porter 

"Smarty"  Medley  (Orig.)  .  ..Edison  Military  Band 

TWO    SELKCTIONS     .MADE  OVER. 

Over  the  Waves  Waltz  Joe  Belmont 

.Jovial  Joe  Edison  Military  Band 

(Formerly  by  the  Edison  Concert  Band.) 


GRAPHOPHONE  VERSUS  BAND. 

Twentieth  Century  Makes  a  Great  Hit  at  the 
Elks'  Rural  Jubilee  and  Barn  Dance  Held  in 
Washington. 


At  the  Elks'  Rural  Jubilee  and  Barn  Dance, 
held  at  the  Bennings  Race  Track,  Washington, 
last  week,  fully  5,000  people  -were  surprised  and 
delighted  by  the  fact  that  a  Twentieth  Century 
Columbia  graphophone  was  not  only  a  substitute 
for  a  band,  but  really  was  more  satisfactory. 

One  of  the  most  popular  shows  of  the  entire 
Jubilee  was  the  one  ring  circus.  Three  shows  a 
day  were  given  with  an  average  of  over  600  peo- 
ple at  each  performance  for  three  days,  which 
brings  the  total  to  5,000  people  who  heard  the 
Twentieth  Century  Graphophone  in  actual  com- 
petition with  a  brass  band.  Not  a  German  gut- 
ter band,  playing  for  beers  in  front  of  a  summer 
garden,  but  a  fairly  well  trained  organization  of 
ten  or  twelve  pieces.  The  band  played  for  the 
grand  entry  of  the  entire  troupe  of  actora  and 
horses — and  when  the  preliminary  comedy  work 
of  the  clown  was  going  on,  the  Columbia  grapho- 
phone played  a  march — and  now  there  is  an  army 
of  people  in  Washington  who  will  testify  to  the 
fact  that  the  volume,  purity  and  tempo  of  the 
graphophone  music  in  that  tent  put  the  living 
performances  of  the  band  several  paces  in  the 
rear. 

The  alternation  of  the  band  and  machine  kept 
up  for  three  days  and  there  was  not  a  single 
phase  of  the  performance  that  would  not  have 
been  better  served  if  the  band  liad  been  elimi- 
nated and  the  graphophone  used  for  the  entire 
performance. 


ECHO  OF  TALK-O-PHONE  CO.  FAILURE. 


(Special  to  The  Talking  Machine  World.) 

Toledo,  O.,  June  29,  1908. 
A.  L.  Irish,  George  G.  Metzger  and  the  Talk-0- 
Phone  Co.  had  another  lawsuit  added  to  the  al- 
ready long  list  in  Common  Pleas  Court  a  few 
days  ago,  when  the  Northern  National  Bank 
brought  suit  to  secure  judgment  for  $3,500  on  a 
promissory  note.  The  note  was  given  by  the 
Talk-O-Phone  Co.,  with  A.  L.  Irish  as  president, 
and  was  endorsed  by  Messrs.  Irish  and  Metzger. 
The  paper  was  originally  for  $5,000  and  was 
given  to  the  bank  March  14,  1905.  Two  payments 
of  $750  each  had  been  made  and  the  interest 
taken  care  of  until  October  31,  1906.  Since  that 
time  there  have  been  no  payments,  and  the  sign- 
ers have  refused  to  pay  anything  more.  The 
Northern  National  Bank  asks  judgment  foi 
$3,500,  the  balance  due. 


64 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  Machines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  in  the  Talking  Machine  business, 
so  our  customers  tell  us. 

ISO  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACBIIV£ 
— —  Department  

IN  NEW  YORK  CITY 

to-day.  and  solicit  orders  from  dealers,  with  tKe  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Nos.  8-10-12  East  34lh  St.,  NEW  YORK  CITY 


UP-TO-DATE  JOBBERS  OF  BOTH 

EDISON 
VICTOR 

STANDARD 
TALKING  MACHINE  CO. 

435-7  Wood  St.,  PITTSBURG,  PA. 

TRY  A  JOBBER  WHO  WILL  FILL  YOUR 
ORDERS  COMPLETE  AND  SHIP  THEM  THE 
DAY  RECEIVED. 


You  Can  Get  Goods  Here 

E^r>iso:v  VICTOR 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  bv.rlng 
from  us  get  brand  new  goods  jasfc  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwaakee,  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

MOkClilnea.  Records  arid  Svippllea. 
THE    EASTERN    TALKING    MACHINE  CO. 
177  Tremont  Street         •        ■        BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEX,    IM.  .1. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

VICTOR  Talkino 
V  »^  i  v^«^  Machines 

and   RECORDS    wholesale  and 

Retail 

Largest  Stock  In  the  South 

PERRY  B.  WHITStT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street,  Columbus.  Ohio. 


Edison 
Phonograph 
and    R  eo  o 


JOBBERS 


Victor  TalkinK 

Nlaohlnss 
and  Records 


m 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 


Factory : 
Rahway,  N.  J. 


Western  Branch : 
259  Wabash  Ave.,  Chicago 


WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Talking  Machities  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISOIM 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 


VICTOR. 
JOBBERS 


and 


EDISON 
JOBBERS 


Largest  and  most  complete  stock  of  Talking  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA  ! 

Write  to-day  for  terms  nec- 
essary  to   ijecome   dealers  ' 

W.  A.  DEAN  COMPANY     •'sKtlf^'"  ! 


F.  ]VI.  AXWOOO 

123  MONROE  AVENUE 
MEMPHIS,  XENN. 

EDISON  JOBBER 


E.  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  _      231  No.  Howard  St. 

WASHINGTON,  D.C.  BALTIMORE, MD. 

Wholesale  and  Retail 
Distnibutors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases  ;  Herzog's  Record  Cabi- 
nets ;  Searchlight,  11.- &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


PRICE    PHONOGRAPH  CO. 

51-56  Clinton  Street.  NEWARK,  N.  J. 

Victor  Distributors  S^^s"""*""" 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 
Large  Stock  —  Quick  Service 


BIFFALO  -  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


r 


EDISON 
VICTOR 
COLUMBIA 


Peter  Bacigalupi  &  Sons 

SAN  FRANOSCO,  CAL. 

WHOLESALE  RETAIL 

1 02  J  -23  Golden  Gate  Aye.  1113-15  Fillmore  St. 


P^^^s  Edison,  Zonophonc 

All   Kiods  of  Automatic  Mtisical  Instrameots 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  givsn  DEALERS  only,  by  O.  M. 
NISBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-PIione  Jobbers 

LOS  ANGELES,  CAL. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison     ^  Victor 

MACHINES.     RECORDS     AND  SUPPUES 

Quickest  service  and  most  complete  stock  in  Ohio 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  e^ci  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


PACIFIC  COAST 


TORS  OF 

Victor  Talking  Machines  records 

STELNWAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRLTVIENTS 
San  Francisco  Portland 

Les  Angeles 


Sherman,  Clay  &  Co.  SawaSd" 


KOHLER  &  CHASE 

Oakland,  Cal.  Seattle,  Wash. 


Jobbers  of 
STAR,  ZONOPHONES  AND 
EDISON  PHONOGRAPHS 


w 


E  claim  Largest  Stock  and  Best 
Service,    and   are   willing  to 
"SHOW  YOU." 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  l^ecords 
JULIUS  A.  J.°  FR.IEDRICH 

30-32  Canal  Street,    Grand  Rapids,  Michigan 

Our  Motto  :  \  9"iS^  Service  and  a  Saving 
'  in  Transportation  Charees 


Every  Jobber  In  this  country  sbould  be  represented  In  this  department.   The  cost  Is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  August  list. 


THE  TALKING  MACHINE  WORLD. 


65 


Leading  Jobbers  of  TalKing  Machines  in  America 


Columbia  Jobbers 

We  carry  at  all  times  a  complete  line 
of  Columbia  Graphophones  and 
Columbia  Disc  and  Cylinder  Records. 
We  give  all  orders  prompt  and  care- 
ful attention.  Dealers  can  be  assured 
of  our  cooperation  at  all  times. 

SCHEUBER  DRUG  COMPANY 

UVINGSTON,  MONT. 


D.  K.  MYERS 

3839  Finney  Avenue  ST.  LOUIS.  MO. 

Onlr  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 


We  Fill  Orders  Complete 


Give  us  a  Trial 


Baltimore    Zonophone  Jobber 

THE  HEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.   MAZOR,  Proprietor 

Talking  Machines  and  Records.  The  Biggest 
Assortment  of  Hebrew  Records. 

1423-25  E.  Pratt  Street,      BALTIMORE,  MP. 


Mr,  Healer 

We  are 

Columbia  Jobbers 

We  are  in  a  position  to  put  you  on  the  right  course 
to  successfully  handle  these  universally  used  instru- 
ments and  records.  If  interested,  "pop  the  ques- 
tion." Catalogues,  prices,  and  complete  information 
upon  request. 

HOLLENBERG  MUSIC  CO. 

UTTLE  ROCK.  ARK. 


ZIMIIIERMAN  MUSIC  CO. 

VAN  WERT,  OHIO 

Columbia  Jobbers 


We  carry  a  complete  stock  of  Columbia  Grapho- 
phones and  Records.  Dealers'  orders  filled 
promptly  and  delivered  in  the  best  possible  condi- 
tion. We  are  personally  interested  in  the  success 
of  every  dealer  on  our  books.  And  this  interest  is 
shown  in  the  exceptional  service  we  give. 


EXCLUSIVELY  JOBBER. 

\"\\  zoNo-o-PHONEs 

BYROIM  MAUZY 
SAN  FRANCISCO  CALIFORNIA 


FINCH  &,  HAHN, 

Albany,  Troy,  SoKerveotSLdy. 

Jobbers  of  Edison,  Victor  and  Columbia 

MaLchines  and  Records 

300.000  R.ecords 
Complete  Stock  Quick  Service 


Exclusive  Columbia  Jobbers 


Our  stock  of  Columbia  Graphophones  and 
Records  is  very  complete  and  covers  the 
full  line.  We  receive  all  the  records  as  fast 
as  they  are  issued.  We  are  in  a  position  to 
fill  orders  promptly.  Dealers  purchasing 
from  us  get  the  benefit  of  our  central  loca- 
tion and  effect  a  large  saving  in  lime  and 
money. 

Nashville  is  so  centrally  located  that 
there  is  a  great  saving  of  time. 


PHILLIPS  6  BUTTORFF  MFG.  CO. 

NASHVILLE.  TENN. 


DEALERS,  NOTICE! 

We  are  COLUMBIA  Jobbers. 
Our  stock  of  Columbia  Grapho- 
phones and  Records  is  always 
complete;    no  waiting,  no  delay. 

MAZER   PHONOGRAPH  CO. 

45  Michigan  Ave.,  DETROIT,  MICHIGAN 


Jones  Bros.  &  Co.,  Inc. 

RICHMOND,  VA. 


We  job  COLUMBIA  Graphophones 
and  Records  exclusively  because  we  have 
found  by  actual  experience  that  they  are 
the  best  in  all  points.  We  carry  one  of 
the  most  complete  stocks  of  both  ma- 
chines and  records  in  the  South. 

All  orders  given  prompt  attention. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


IN  FINANCIAL  TROUBLE. 

Bankruptcy  Petition  Is  Filed  by  Floyd  B.  Series. 


CMICAGO 


cured.  His  assets  are  $3,913.95,  of  which  sum 
stock  in  trade  to  the  value  of  $2,444.12  is  shown. 
Mr.  Series  was  in  business  in  Lbckport  under  the 
title  of  the  Lockport  Phonograph  Co. 


( Special  to  The  Talking  Machine  World. ) 

Buffalo,  N.  Y.,  June  30,  1908. 
Floyd  B.  Series,  a  dealer  in  phonographs, 
sporting  goods  and  supplies,  recently  filed 
a  voluntary  petition  in  bankruptcy  with  the 
clerk  of  the  United  States  District  Court,  in 
which  he  gave  a  schedule  of  debts  amounting  to 
$6,321.96,  of  which  amount  $3,298.46   is  unse- 


THE  EDISON  EXECUTIVE  COMMITTEE. 


The  new  Executive  Committee,  which  is  to 
manage  the  affairs  of  the  National  Phonograph 
Co.  during  the  absence  in  Europe  of  President 
W.  E.  Gilmore,  has  settled  down  to  work,  and 
already  has  a  good  grasp  of  the  situation. 


Exclusive  Columbia  Jobbers 


ORDER  WHAT  YOU  WANT 
WHEN   YOU    WANT  IT 

WE  CAN  DELIVER  THE 
GOODS         ::        ::        ::  :: 


KRAEMER  GOSORN 

NORFOLK,  VA. 


J.  K.  -SAVAQB 

The  New  indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


COLUMBIA  JOBBER 

JOHNS.LENG'SSON&CO. 

33  Murray  St.,  RIcw  York  Cily 

'established  1862> 

Job  COLUMBIA  Graphophones  Exclusively 
COLUMBIA  Disc  and  Cylinder  Records 
COLUMBIA— Fonotipia  Grand  Opera  Records 

JOBBERS  OF  BICYCLES,  GUNS,  ETC. 


C.  B.  Haynes  W.  V.  YouMANS 

C.  B.  HAYNES  &  CO. 

WNOLISALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


E.  T.  WILTON   &  COMPANY 

HOUSTON,  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything  you  need,  also 
JEWELRY  and  WATCHES 


COLUMBIA 
JOBBERS 


POWERS  &  HENRY  CO. 

339  Second  Avenue 
PITTSBURG,  PA. 


Every  Jobber  in  this  country  should 
be  represented  in  this  department. 
The  cost  is  slight  and  the  advantage 
is  great.  Be  sure  and  have  your  firm 
in  the  August  list. 


Frank  L.  Dyer,  who  is  chairman  of  the  com- 
mittee, has,  by  his  long  training  as  general  coun- 
sel of  the  company,  become  well  fitted  for  his 
new  position.  The  other  members  of  the  com- 
mittee have  been  with  the  company  for  years. 


CHANGE  THEIR  NAME. 

The  Phonograph  Co.,  of  Chattanooga,  asked  to 
change  its  name  to  the  Atlee-Terhune  Co.  The 
incorporators  are:  Frank  H.  Atlee,  Westervelt 
Terhune,  J.  R.  Atlee,  Jr.,  Geo.  N.  Patton,  and 
L.  M.  Thomas. 


66 


THE  TALKING  MACHINE  WORLD. 


In  every  phase  of  life  men  will  be  found  who 
stand  for  every  degree  in  success  or  in  failure. 
Each  one  had  his  chance  to  rise;  some  grasped 
it,  but  more  were  asleep  at  the  post,  and  when 
they  awoke  wondered  why  others  were  forging 
ahead,  getting  business,   acquiring  wealth  and 
reputation  while  they  remained  to  struggle  along 
in  the  old  rut,  cursing  the  unfairness  of  things 
in  general  and  their  own  lot  in  particular — blam- 
ing everything  and  everybody  but  the  right  one 
for  their  failure.     "Luck"  in  the  strict  sense 
of  the  word  never  will  be  the  price  of  success, 
though  a  combination  of  circumstances  may  to 
some  seem  synonymous.    It  takes  intelligence  to 
turn  them  to  advantage.    In  other  words  success 
is  knowledge,  and  the  latter  is  only  obtained 
by  consistent,  unremitting  labor.   Not  the  stupid 
plugging  of  an  ox  that  does  faithfully  what  he 
is  told,  not  understanding  or  caring  the  reason 
or  causes  for  such  labor.    But  work  backed  up 
and  directed  by  a  brain  trained  to  see  these 
things  and  act  promptly  and  efficiently.    It  has 
been  the  seeming  lack  of  the  necessity  of  having 
and  using  brains  to  sell  talking  machines  that 
has  been  the  cause  of  such  a  howl  of  calamity  in 
this  trade  at  the  first  sign  of  the  waning  of  the 
"•talker  craze."    For  hitherto  all  one  had  to  do, 
figuratively  speaking,  was  to  hand  the  goods 
across  the  counter,  and  except  the  jobbers  few 
knew  the  first  principles  of  getting  out  and 
hustling  for  trade,  and    though   the    last  six 
months  have  been  hard  for  all  trades  they  have 
done  an  immense  amount  of  good,  as  they  have 
awakened  many  to  the  fact  that  this  world  owes 
no  one  a  living  who  is  not  willing  to  work  for  it. 
The  talking  machine  has  come  to  stay  and  never 
before  have  things  been  in  so  good  a  condition, 
because  the  "talker"  has  become  a  staple — a  line 
where  business  can  be  accurately  gauged  and 
where  it  will  be  a  ease  of  the  survival  'of  the 
fittest — the  shiftless  giving  place  to  the  ener- 
getic to  the  betterment  of  the  whole  structure. 
Now  is  the  time — since  men  in  this  trade  know 
where  they  stand — for  broadening    out.  This 
move  should  be  studied  carefully,  however,  be- 
fore being  acted  upon.    The  class  of  trade  one 
caters  to,  the  locality  and  the  size  of  one's  store 
being  duly  considered.    Too  hasty  a  decision  is 
just  as  bad  as  one  put  off  too  long.    The  main 
question  being:    Will  this  or  that  line  have  an 
assured  steady  sale  and  one  that  if  properly 
handled  grow?    There  is  no  doubt  that  observa- 
tion is  a  good  thing  providing  the  observer  does 
not  follow  too  closely  in  the  footsteps  of  those 
he  would  emulate.    A  policy  that  might  work 
like  a  charm  for  the  originator,  when  repeated 
by  another,  would  fall  flat,  as  there  would  be 
nothing  novel  in  it  to  attract  the  public's  atten- 
tion  or  conditions  under    which    it  formerly 
thrived  might  be  changed.    Many  a  firm  with  a 
bright  prospect  is  foundered  on  the  rocks  of 
imitation  and  it  is  always  safer  to  steer  one's 
own  course  and  keep  clear  of  the  much  traveled 
channels  that  at  best  lead  to  mediocrity.  In 
other  words  our  advice  to  men  in  this  trade  is  to 
keep  their  eyes  open,  see  what  this  one  or  that 
one  did  or  is  doing,  and  how  they  draw  and 
keep  the  fickle  public's  patronage.    Separate  the 
wheat  from  the  chaff.    Digest  It  carefully,  then 
lay  out  their  own  campaign,  using  perhaps  some 
of  the  methods  of  each,  but  cover  the  whole  with 
the  cloak  of  "originality."   Too  much  stress  can- 
not be  laid  upon  the  necessity  of  "knowing" 
one's  line,  and  though  It  may  seem  that  in  the 
regular  routine  of  work  one  would  become  thor- 
oughly conversant  with  everything  he  has  to 
sell,  It  Is  not  80.    For  Instance,  to  properly  un 
dertake  the  sale  of  a  rifle  a  man  should  be  fa- 
miliar not  only  with  Its  working  parts,  but  also 
with  its  capacity.    He  should  understand  the  va 
rlouB  grades  of  bullets  and  be  able  to  explain 
their  uses  and  at  the  same  time  have  a  knowl 


i 

 I 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


edge  of  the  trajectory,  velocity  and  killing  range 
of  the  weapon.    He  should  also  understand  the 
uses  of  different  sights  and  be  capable  of  talking 
"rifle"  like  an  expert.    To  do  all  this  he  need 
only  spend   a   little   time    in   careful  perusal 
of  the  several  catalogues  issued  by  the  different 
rifle  makers,  and  in  conversation  with  the  oc- 
casional rifle  shooters  who  drop  in  to  buy  am- 
munition.   He  will  pick  up  other  ideas,  all  of 
which  will  enable  him  to  talk  on  the  subject 
intelligently  and  sell  more  goods.     A  careful 
study  of  one's  trade  papers  is  exceedingly  im- 
portant for  the  man  who  would  be  up-to-date 
and  keep  his  stock  complete.    Only  too  many 
neglect  this  point,  trusting  to  visiting  salesmen 
to  keep  them  in  touch  with  new  things,  which 
is  certainly  poor  judgment.    Unless  one  is  an 
expert  in  all  the  lines  handled  it  is  but  natural 
that  the  salesman  should  paint  his  line  in  rosy 
colors  and  at  the  best  give  a  prejudiced  ac- 
count, while  by  the  former  method  a  dealer  gets 
a  consensus  of  opinion  which  is  safer  to  rely  on. 
General  news  relating  to  one's  line  should  be 
read,  and  if  rifles,  etc.,  is  the  line  handled,  a 
thorough  knowledge  of  the  best  places  for  hunt- 
ing should  be  known,  what  class  of  game  there 
is  to  be  found,  in  what  localities,  and  what  bore, 
caliber,  etc.,  has  been  found  most  satisfactory. 
One  of  the  most  successful  jobbers  of  sporting 
goods  in  the  country  not  only  insists  that  each 
man  in  their  employ  have  a  thorough  knowledge 
of  the  department  he  is  working  in,  but  each  and 
every  one  must  be  an  enthusiastic  devotee  of  the 
sport  in  his  charge.    In  this  way  the  men  are 
able  to  meet  customers  more  than  half  way,  and 
win  not  only  their  trade,  but  their  friendship. 
Their  house  is  not  only  a  stock  or  salesroom, 
but  a  club,  and  no  amount  of  slashing  of  prices 
by  competitors  can  take  their  trade  away,  from 
them.    This  is  the  method  we  would  recommend, 
whether  your  line  may  be  automobiles  or  foun- 
tain pens.    Know  it;  don't  be  a  slot  machine  or 
automaton  that  simply  gives  what  is  asked  and 
paid  for.   Make  each  customer  feel  that  you  have 
an  interest  in  him  outside  of  what  he  spends, 
and  as  the  years  go  by  you  will  flnd  your  trade 
growing.    Honey  catches  more  flies  than  vinegar, 
and  a  "square  deal"  always  wins  in  the  long  run. 


ILLUSTRATED  POST  CAEDS. 

The  post  card  demand  is  at  present  greater 
than  ever  before  and  in  our  estimation  has  by 
no  means  reached  its  height.    The  amount  of 
cards  now  being  sold  and  used  exceeds  many 
times  the  quantity  in  circulation  three  years  ago, 
and  is  even  greater  than  that  at  this  time  last 
year.    There  is  just  as  much  money  to  be  made 
in  the  post  card  field  now  as  ever,  but  the  one 
to  make  it  is  the  wide-awake,  energetic  man  who 
can  meet  competition  fairly  and  will  carry  on  a 
clean  business.   One  of  the  most  potent  factors 
in    augmenting   the    enthusiasm   displayed  by 
the  collecting  public  is  the  ingenious  little  device 
called  the  post  card  projector,  mystic  reflector, 
etc.    As  the  "World"  predicted  these  little  ma- 
chines are  enjoying  a  wonderful  sale,  so  large  in 
fact  as  to  justify  nearly  twenty  different  manu- 
facturers marketing  their  own  product  under 
various  names.    But  if  their  sale  is  large  now 
when  people  for  the  most  part  shun  the  house 
and  devote  their  attention  to  outdoor  recreations, 
what  will  they  be  in  the  fall  and  winter  when 
the  evenings  are  long  and  people  huddle  around 
the  fire  trying  to  kill  time  until  bed  hour?  Deal- 
ers who  contemplate  adding  post  cards  for  a  side 
line  should  not  fail  to  put  in  an  assortment  of 
projectors — in  fall  and  winter  post  cards.  The 
view  card  will  occupy  its  usual  conspicuous  posi- 
tion, but  on  account  of  Thanksgiving  and  Labor 
Day,  Christmas  and  New  Year's,  the  special  card 
will  be  in  large  demand.    A  good  assortment  of 
albums  should  always  be  on  hand,  for  the  sale 
of  one  is  always  followed  by  an  increased  sale 
of  cards  of  the  better  class  for  preserving.  At 
this  time  of  year  dealers  will  find  a  ready  sale 
for  high  class  cards,  passe  partouts  in  such  col- 
ors as  green,  red  and  black,  with  mats  made 
to  harmonize.    These  can  be  home-made  at  very 
little  cost  or  trouble  and  the  amount  of  profit 
derived  from  their  sale  doubled  many  times.  We 
would  caution  the  new  dealer  again  about  buy- 
ing carelessly,  as  the  whole  success  of  the  de- 
partment hangs  on  the  intelligence  displayed  in 
this  branch  of  the  business.    In  a  trade  where 
the   manufacturers  number  into   the  hundreds 
there  is  bound  to  be  an  awful  lot  of  shoddy  ma- 


The  Continental  Art  Co. 

of  Chicago^ 

present  the  trade  with  the  best  money-making  proposition 
in  Post  Cards  ever  offered;  not  only  do  they  give  the 
dealer  the  best  value  for  the  money,  but  they  give  a  line 
of  UP-TO-DATE  POST  CARDS  that  are  the  biggest 
sellers  in  the  country  and  show  50  per  cent,  more  profit 
than  any  other  line  of  cards. 

Dealers  should  not  let  this  notice  go  by,  because  it 
represents  money  to  them. 

A  post  card  will  bring  all  the  information,  catalogue 
and  price-list,  and  samples  free  of  charge. 

CONTINENTAL    ART    CO.,  CHICAGO 

Continental  BIdg.,  Monroe  and  Aberdeen  Streets 


THE  TALKING  MACfflNE  WORLD. 


67 


DO  YOU  SELL  THE 


Gillette  Safety  Razor? 


If 


No  doubt  you  have  been  asked  that  question  many  times  before,  for  there  are  thou- 
sands of  men  all  over  the  country  asking  for  and  buying  Gillette  Razors  almost  as  fast  as 
we  can  make  them. 

The  reason  for  this  demand  is  because  no  other  razor  affords  such  a  simple,  quick, 
convenient  and  comfortable  method  of  obtaining  a  satisfactory  shave. 

The  "  Gillette  "  saves  its  owner  time,  money,  labor  and  endless  inconvenience.  That's 
why  over  two  million  men  are  to-day  shaving  the  Gillette  way. 

No  other  razor  offers  you  greater  profit  possibilities. 

Gillette  Razors  not  only  mean  rapid  sales  and  large  profits 
but  every  razor  sold  opens  up  an  opportunity  for  further  income 
from  the  sale  of  blades. 

So  when  a  customer  comes  into  your  store  and  asks  the  question,  "  Do  you  sell  the 
Gillette  Razor?"  be  in  a  position  to  say,  "Sure" — and  materially  increase  your  profits  in- 
stead of  letting  him  go  to  some  other  dealer  with  his  $5  bill. 

If  you  happen  to  be  one  of  the  few  who  do  not  carry  the  "  Gillette  "  write  to-day  for 
full  information  and  ^  prices,  and  remember — when  we  come  into  your  store  with 

our  goods,  we  come  in  with  every  as- 
sistance possible  to  help  you  make 
sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 


/A 


• 

1 


Gillette  Sales  Company 

914  KIMBALI.  BUILDING 

BOSTON 


914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 


The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edg-ed,  thin, 
flexible  wafer-like  blades  (24  keen  edges)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  styles  with  toilet 
accessories  retailing-  from  $6.50  to  $50.00  each. 


1 


J 


68 


THE  TALKING  MACfflNE  WORLD. 


The  Nominations 


HAVE  BEEN  MADE 


People  Are  Buying  Goods 


PROSPERITY 

THAT'S  THE  WAY  IT  HlTi  US. 
DO  YOU  FEEL  IT? 

Dealers  who  have  been  wise 
enough  to  boom  their  business  with 

TBE  MYSTIC  REFLECTOR 

assure  us  of  their  prosperity. 

OUR  REFLECTOR 

is  the  only  perfect  machine  of  its 
kind  in  the  world. 

INCREASE  YOIR  BUSINESS 

Yoa  need  no  Glass  Slides  as 
uritb  the  old  Magic  Lantern. 

YOU  DO  NOT  VIOLATE  ANY  CITY  ORDINANCE  by  using  dangerous  films  as  with  Moving  Picture 
Machines.  With  our  machine  you  may  reproduce  any  object  or  picture  in  aU  its  natural  colors,  giving  you  a 
picture  magnificently  enlarged.    Superb  in  detail,  marvelous  in  effect. 

The  machine  is  built  entirely  of  steel,  neatly  finished.  Fitted  with  either  electric  light  or  our  latest  improved 
calcium  carbide  generator.    Shipped  to  you  complete,  securely  packed. 

Sells  at  retail  for  $5.00.    To  dealers  only  we  allow  a  discount  of  40";.    ORDER  TO-DAY. 


CHURCH    JSUF»F»LY  COMPANY 


116 


Nassau 

Suite  301 


Street       (A.  M.  SHIEBLER,  Pres.  and  Mgr.)       MEW  VORK  CITY 


terial  lying  around  which  many  unprincipled 
salesmen  are  only  too  glad  to  work  off  on  the 
gi'een  man.  Quality  should  always  be  the  first 
consideration  in  buying.  Then  whether  or  not 
the  cards  are  suitable  or  would  appeal  to  your 
customers,  experience  alone  will  solve  this  for 
5'ou,  though  common  sense  will  often  lift  you  out 
of  many  holes.  Thirdly,  the  beginner  is  always 
safe  who  feels  his  way.  Buy  rather  too  little 
than  too  much,  but  see  that  what  you  have  is 
choice  and  complete.  The  list  is  very  important, 
as  it's  a  great  deal  easier  to  buy  more  if  one 
needs  more  than  it  is  to  sell  a  bunch  of  cards 
left  over  from  a  line  stocked  too  heavily. 


MOVING  PICTTJEE  MACHINES  AND  FILMS. 


Among  the  many  lines  that  are  in  the  greatest 
demand  during  the  autumn  and  winter  and  which 
are  in  especial  demand  around  the  holidays,  none 
will  be  more  popular  this  year  than  the  home 
moving  picture  machines  and  films.  The  public 
has  heard  a  great  deal  about  this  new  industry 
and  though  anxious  to  test  its  product  it  has 
been  kept  off,  until  now  the  dealers  ought  to  have 
but  little  difficulty  in  turning  this  curiosity  to 
their  own  advantage  and  with  proper  fostering 
build  up  a  large,  lucrative  trade.  For  some  time 
this  paper  was  a  little  sceptical  about  the  outlook 
on  account  of  the  price  of  the  films,  fearing  that 
10  cents  a  foot  would  be  beyond  the  purse  of 
any  but  the  well-to-do.  This  problem,  however, 
has  been  studied  over  carefully  by  the  manufac- 
turers and  a  leasing  plan  has  been  inaugurated 
which  overcomes  all  obstacles.    In  this  manner 


the  moving  picture  machine  is  made  a  far  less 
costly  luxury  than  the  talking  machine,  with  the 
advantage  to  the  dealer  of  a  far  greater  profit 
at  no  risk  to  himself.  In  brief  the  plan  is  for 
the  retailer  to  sell  the  machines,  supplies,  etc.. 
outright,  while  he  rents  the  films  at  so  much 
per  day.  A  deposit  to  cover  the  cost  of  the 
film,  or  10  cents  per  foot,  being  required,  and 
to  be  returned  unless  the  film  has  been  damaged, 
in  which  case  a  suitable  amount  to  cover  same 
will  be  deducted.  This  scheme  has  two  decided 
advantages.  In  the  first  place  the  dealer  re- 
ceives a  good  continued  profit  from  the  film, 
whose  life  Is  more  than  long  enough  to  make 
its  rental  a  good  investment,  and  if  through  an 
accident  a  customer  destroys  a  subject,  the  re- 
tailer gets  the  full  price  which  would  be  charged 
if  he  had  sold  the  film  outright.  Second,  the 
public  obtain  an  unending  list  of  subjects  to 
choose  from,  using  each  until  tired  of  it,  all  at 
a  nominal  cost,  with  no  money  tied  up  in  old 
stuff  to  clutter  up  the  house  and  act  as  an  eye- 
sore and  a  constant  reminder  of  what  this  en- 
tertainment has  and  is  likely  to  cost.  Dealers 
who  are  looking  for  a  real  live  line  should  at 
least  investigate  this  one  at  once,  as  the  earlier 
one  gets  into  a  line  the  more  cream  he  is  likely 
to  get  in  his  locality. 


PICTURE  SHOWS  FIGHT. 

Seek  to  Enjoin  Tenement  Commissioner  from 
Closing  Them. 


An  application  affecting  many  of  the  moving 
picture  shows  in  New  York  County  was  made 


last  week  to  Supreme  Couit  Justice  Bischoff  by 
counsel  for  William  Fox  and  Sol  Brill,  who  are 
the  proprietors  of  two  such  exhibitions  at  1.498 
Third  avenue,  ^Manhattan,  and  893  Broadway, 
Brooklyn,  who  asked  for  an  injunction  restrain- 
ing Tenement  House  Commissioner  Butler  from 
revoking  his  approval  to  alterations  of  both 
premises,  and  also  enjoining  him  from  interfer- 
ing with  the  plaintiffs  in  the  conduct  of  their 
business.  They  also  ask  that  the  Commissioner 
be  restrained  from  directing  them  to  vacate  the 
pi  emises  on  account  of  the  nature  of  the  business 
carried  on  by  them.  Argument  on  the  applica- 
tion was  set  for  Monday.  The  plaintiffs  say 
there  are  300  moving  picture  shows  similarly 
situated,  and  that  the  Commissioner  has  attempt- 
ed to  exercise  his  authority  in  about  100  of  them. 


BAND  ORGANS  AND  ORCHESTRIONS. 

An  Excellent  Means  of  Building  Up  Trade  in 
These  Instruments  fcr  "Talker"  Dealers. 


(.'<peci;il  to  'I'lie  Talking  Macliiue  World.) 

Chicago,  111.,  July  8,  1908. 
"I  do  not  think  that  talking  machine  dealers 
as  a  whole  realize  the  great  field  before  them  in 
the  sale  of  band  organs  and  orchestrions,"  re- 
marked W.  H.  Wade,  who  has  charge  of  the  auto- 
matic department  of  Lyon  &  Healy.  These  in- 
struments can  be  sold  from  catalog,  and  as  they 
run  into  money  the  sale  of  only  a  few  in  the 
course  of  a  year  will  yield  a  magnificent  profit. 
It  ought  to  be  possible  for  a  dealer  to  put  an 
orchestrion  into  every  fine  cate  or  hotel  in  his 
vicinity.  Band  organs  are  manufactured  in  vari- 
ous styles  varying  from  $37-5  to  ?15,000  each,  and 
especially  adapted  for  roller  skating  rinks,  amuse- 
ment parks,  etc.,  etc.  The  experience  of  a  house 
like  this  enables  it  to  assist  the  dealer  in  deter- 
mining the  type  of  the  instrument  to  be  used  to 
best  advantage,  providing  we  know  the  character 
of  the  enterprise  and  the  dimensions  of  the  room 
in  which  it  will  be  used.  A  new  Lyon  &  Healy 
band  organ  has  just  been  brought  out  which  is 
of  the  pneumatic,  paper-played  type.  This  ma- 
chine has  the  advantage  of  the  old  pin-cylinder 
type  in  its  ability  to  control  tempo  more  accu- 
rately, and  in  the  generally  better  reproduction 
of  band  music. 


THE  VIASCOPE  SPECIAL 


Is  the   Name  of  the  Latest  Creation   of  the 
Viascope  Co.  Which  Is  Winning  High  Praise. 


(  Special  to  The  Talking  Machine  World.  1 

Chicago.  111..  July  6.  190S. 
Talking  machine  dealers  are  becoming  more 
and  more  interested  in  the  professional  moving 
picture  proposition.  Not  only  have  many  of 
them  started  theaters  of  their  own.  but  the  talk- 
ing machine  store  seems  to  be  the  natural  place 
for  a  man.  contemplating  going  on  an  exhibition 
tour  or  to  start  a  five-cent  theater  to  go  to  for 
information.  Several  of  the  largest  concerns  in 
the  country  have  gone  into  the  business  of  hand- 
ling large  moving  pictures  and  supplies  on  an 
extensive  scale.     The    Viascope  :\Ianufacturing 


II  You  Arc  Looking  for  Post  Cards  That  Sell 


Floral  and  I^aiidscape, 
Thanksffiving-  Serie.'« 
1!)CS  Christmas  " 

Floral  Cards 


THE    FOLLOWIMG    MEW    INJUIVIBERS    WILL    IMXERESX  YOU: 

36  subjects   $fi.00  per  thousand 

6-12    3.00  " 

3G        "      Solid  Gold    Backijround,    Heavilj-  Em- 
bossed, Ktc.    .'i.oo 

72        "      Suitable  for  Tinselinc:  and  Xnme  4.00  " 

32        "      Solid  Gold  Backo^round,  with  or  without 

Text   5.00  " 

32        "      Green  and  Gold  Bronze  Backgfround,  with  _ 

or  witlioiit  Text   ."i.OO    "  " 

10        "      Gold  and  .Silver  Background,  with  Cats 

and  Landscape,  also  Blank  Oval  Space  .">.CX1 

32         "      With   Gold    Outline    5.00  " 

74        •■      One  of  Oiu"  Leaders    4.00  " 

IL'  Subjects,  witli  or  without  Text   .5.00  " 


Birds  and  Flowers 


Kf'd  and  J'urple  Air  Brush  C'anL 

AS  A  SPECIAL  INDUCEMENT  TO  TALKING  MACHINE  DEALERS 
We  will  get  up  a  General  Assortment  of  1,000  of  the  above  Cards  for  $5.00 

111  South  Eighth  Street 
PHILADELPHIA.,  PA. 


THE   KEYSTONE   SPECIALTY  COMPANY 


THE  TALKING  MACHINE  VVOKLD. 


69 


SHRP-SHAVR  SAFETY  RAZOR 


THERE  IS  NO  BETTER   RAZOR  SOLD   AT  ANY  PRICE 

We  sell  it  at  25c.  to  create  a  quick  and  large  market  #or*  OUf  hfadBS  because  we  make  the  BEST  blade.  In  fact,  "it's  all  in 
OUR  BLADES."    The  profit  to  the  retailer  as  well  as  to  the  manufacturer  is  in  the  continuous  sale  of  blades. 

The  frame  or  blade-holder  is  beautifully  silver  platedg  and  the  adjustment  is  absolutely  correct    It  fits  the  face.    The  blade 
can  be  adjusted  or  released  instantly.    But  you  don't  shave  with  a  razor  frame  whether  it  costs  $5  00  or  25c  ,  the  blade  is  the  thing 
Our  proposition  is  a  revelation  and  revolution  in  safety  razor  selling.    The  SHRP-SHAVR  is  the  ORIGINAL    25c.  RAZOR. 
SOLD  UNDER  A  POSITIVE  GUARANTEE— YOUR  MONEY  BACK  IF  YOU  WANT  IT 


(  Shrp-Stiavr  Razor  with  One  Blade,  per  gross,       -      -  $24.00 
PRICE:  ^  Shrp-SIiavr  Blades,  5  in  a  package,  per  gross  packages,  25.20 
(  Shrp-SIiavr  Stroppers,  per  gross,      .....  9.00 


■NET 


SHRP-SHAVR  RAZOR  CO.,  lOS-110  Duane  Street,  NEW  YORK 


Co..  of  112  B.  Randolph  street,  this  city,  have  now 
ready  for  the  market  a  new  machine,  the  Via- 
scope  Special,  which  promises  to  create  some- 
thing of  a  sensation  in  the  moving  picture  world. 
The  Viascope  Co.  have  been  making  machines  for 
several  years  past,  but  President  Pink  of  the 
company  justly  regards  the  Special  as  the  cul- 
mination of  his  long  experience  in  the  industry. 
The  new  machine,  it  is  claimed,  is  absolutely 
without  vibration,  flickerless,  and  free  from  any 
of  the  troubles  common  to  moving  picture  ma- 
chines. The  mechanisrh  is  enclosed  in  a  dust 
proof  case  and  the  machine  is  nickel-plated 
throughout.  A  big  feature  of  the  mechanical 
part  is  the  single  cam  movement  made  out  of 
imported  tool  steel.  All  parts  are  interchange- 
able and  all  shafts  and  bearings  can  be  oiled  from 
outside  of  the  frame  by  a  series  of  oil  tubes. 
The  company  is  getting  out  a  new  catalogue  de- 
scribing this  and  other  types  of  machines  madp 
by  the  company.  The  trade  will  be  interested 
in  knowing  that  R.  S.  Prybil,  an  old  talking 
machine  man,  and  formerly  a  Victor  traveler, 
is  a  stockholder  in  the  company  and  occupies  the 
position  of  manager  of  sales. 


MOVING  PICTURES  NOT  ILLEGAL 


If  Shown  on  Sunday  According  to  a  Ruling  of 
the  Appellate  Court — Important  Decision  Re- 
garding Sunday  Amusements  Which  Will 
Have  a  Far-Reaching  Effect. 


Justice  Gaynor,  of  the  Appellate  Division  in 
Brooklyn,  in  an  opinion  handed  down  July  1, 
1908,  reversed  a  Court  of  Special  Sessions  convic- 
tion of  the  proprietor  of  a  Sunday  moving  pic- 
ture show.  Justices  Woodward  and  Jenks  agree 
with  him.    Justices  Hooker  and  Rich  dissent. 

Henry  Hemleb  conducted  a  moving  picture  ex- 
hibition at  No.  2640  Atlantic  avenue.  The  Rev. 
Floyd  Appleton,  rector  of  St.  Clerhent's  Church, 
with  others,  visited  the  place  Sunday,  May  27, 
1907,  and  charged  Hemleb  with  violating  the 
Penal  Code.  The  Court  of  Special  Sessions 
found  him  guilty  of  conducting  an  illegal  public 
show  on  Sunday,  and  fined  him  $100. 

Justice  Gaynor  says: 


"The  only  law  that  applies  to  the  case  is  Sec- 
tion 265  of  the  Penal  Code.  It  prohibits  'all 
shooting,  hunting,  fishing,  playing,  horse  racing, 
gaming  or  other  public  exercises  or  shows,  upon 
the  first  day  of  the  week,  and  all  noise  disturb- 
ing the  peace  of  the  day.' 

"These  words  have  to  be  construed  in  the  light 
of  the  society  of  words  in  which. they  are  found, 
and  all  the  more  so  in  criminal  cases,  for  obvious 
reasons;  for  criminal  statutes  cannot  be  left  in 
doubt  nor  strained  in  construction  to  make  out 
a  crime.  No  crime  exists  which  is  not  defined 
expressly  or  by  necessary  implication.  The  gen- 
eral words  in  question  mean  other  like  public 
sports,  exercises  or  shows. 

"It  will  not  do  to  say  that  the  legislative  mind 
was  so  pregnant  of  the  intention  of  stopping 
what  is  called  Ihe  desecration  of  the  Christian 
Sabbath  that  the  courts  cannot  set  the  bounds 
to  the  statute  which  the  words  used,  construed 
in  the  usual  way,  set,  without  th waiting  th 
legislative  intention. 

"When  it  is  considered  that  nowhere  outsid 
of  the  British  Isles  has  the  Old  Testament  notion 
of  a  still  Sabbath  ever  existed  in  the  Christian 
world,  it  is  impossible  to  attribute  to  the  aggre 
gate  Christian  mind,  as  rather  fairly  represente " 
in  our  Legislature,  with  such  a  varied  national 
lineage  in  its  membership,  any  such  purpose. 

"Christians  of  no  nation,  church  or  sect  ever 
entertained  the  Old  Testament  notion  of  a  stil. 
S  ibbath,  but  favored  and  practiced  innocent  and 
healthy  exercises  and  amusements  after  church 
on  Sunday.  John  Knox  visited  John  Calvin  of  a 
Sunday  afternoon  at  Geneva  and  found  him  out 
back  at  a  game  of  bowls  on  the  green. 

"The  judgment  should  be  reversed." 


So  famous  have  the  A.  J.  Reach  Co.,  of  Phila- 
delphia, become  as  the  manufacturers  of  profes- 
sional baseball  outfits  that  many  outsiders  have 
gotten  the  impression  that  this  is  their  only  line, 
while  in  fact  though  our  national  game  is  an 
important  factor  in  their  business,  it  is  but  a 
part  of  the  whole  and  their  name  stands  out  as 
prominent  in  the  football  and  other  fields.  Their 
fall  and  winter  line  is  most  extensive  and  one 
no  dealer  should  overlook. 


ar/. VIASCOPE  SPECIAL 


No  Vibration !    Dust  Proof! 
Flickerless ! 


Undoubtedly  the  finest  moving  picture 
machines  on  the  market.  Don't  buy  other 
makes  until  you  see  the  new  "  Viascope  " 

VIASCOPE   MFG.  CO 

112  E.  RaLndolph  St.,    Room  10,    Chicago,  111 


OUR  MONTHLY  REVIEW. 

[We  solicit  inquiries  from  our  subscribers  wbo  are  de- 
sirous of  any  information  in  regard  to  paying  side  linos 
which  can  be  handled  in  connection  with  the  Tallying 
Machine.  We  put  you  in  direct  touch  with  the  leading 
nuinufacturers.  When  in  doul)t,  write  us,  care  the 
Side  Line  Department.] 

That  the  whole  trend  of  the  public's  demand 
is  for  higher  grade  post  cards  is  amply  demon- 
strated by  a  glance  through  the  recent  catalogs 
of  the  large  publishers,  and  that  of  Raphael 
Tuck  &  Sons'  Co.,  Ltd.,  is  no  exception;  in  fact, 
this  concern  from  the  start  have  devoted  the 
major  part  of  their  time  to  promoting  the  bet- 
ter class  article. 


■■inio  coxNOissEun"  sekies. 


One  of  their  most  popular  series  are  those 
known  as  "The  Connoisseur."  These  consist  of 
30  different  subjects,  6  designs  in  each.  All  are 
of  exceptional  beauty,  reproduced  from  original 
paintings  by  well-known  artists  on  best  quality 
card  with  gilt  edges.  The  reproduction  here 
shown  is  that  of  the  famous  Asti  Heads,  the 
originals  being  painted  by  that  artist  among 
artists,  A.  Asti.  Dealers  desiring  to  keep  in 
touch  with  new  things  should  place  their  name 
on  the  Tuck  sampling  list. 


A  line  that  is  selling  very  well  are  Thermos 
bottles.  Hot  or  cold  liquids  may  be  kept  in  these 
flasks  at  practically  the  same  temperatuTe  for 
24  hours  and  will  remain  almost  as  hot  or  cold 
for  a  much  longer  period.  It  is  a  bottle  within 
a  bottle  and  between  the  two  there  is  a  vacuum 
— a  non-conductor  of  heat  or  cold.  The  field  for 
this  ingenious  invention  is  almost  unlimited  and 
offers  the  dealer  a  good  oportunity  for  profit. 

Whether  you  walk  for  health,  pleasure  or  busi- 
ness, on  city  streets,  in  the  woods  or  on  golf 
links,  it  is  interesting  to  know  exactly  how 
much  ground  you  have  covered.  The  American 
Pedometer  carried  in  the  vest  pocket  regulates 


70 


THE  TALKING  MACHINE  WORLD. 


to  your  step  and  registers  infallibly  the  exact 
distance.  It  is  but  1%  inches  in  diameter,  hand- 
somely nickeled  and  so  simple  and  sturdy  as  to 
be  almost  indestructible.  Dealers  will  find  a 
ready  sale  for  them. 


The  National  Indoor  Baseball  Game  is  one  of 
the  latest  novelties.  It  is  made  entirely  of 
metal,  size  19  x  23  inches,  stamped  and  formed 
by  accurate  machinery  and  dies,  and  beautifully 
enameled  in  bright  colors  to  represent  the  har- 
mony of  nature  as  seen  in  the  open  air  field. 
It  is  the  product  of  two  years  of  patient  and 
careful  use  of  inventive  ability,  in  which  time 
the  inventor  produced  many  models  at  great  ex- 
pense. The  trade  is  offered  a  very  liberal  dis- 
count. 


Something  new  in  pistols  is  The  Pencil  Pistol 
Model  1908,  so  designated  from  the  fact  that  it 
fits  in  the  vest  pocket  like  a  pencil.  It  cannot 
be  discharged  accidentally,  nothing  about  it  to 
get  out  of  order.  It  can  easily  be  carried  in  the 
palm  of  the  hand  when  necessary  and  concealed 
more  readily  than  any  other  pistol  on  the  market. 
So  unique  is  It  in  design  that  when  exposed  for 
sale  in  the  show  window  it  attracts  the  crowd 
and  keeps  them  guessing  as  to  what  that  con- 
founded thing  is,  and  how  does  it  shoot.  Inquiry 
as  a  rule,  for  curiosity  must  be  appeased,  either 
results  in  the  sale  of  a  pencil  pistol  or  something 
else  in  the  retailers'  stock.  The  little  gun  is  a 
32  caliber  center  fire  safety  cock. 


The  Continental  Art  Co.,  Monroe  and  Aber- 
deen streets,  Chicago,  111.,  one  of  the  largest 
manufacturers  of  strictly  art  post  cards  in  the 
country,  have  recently  issued  a  catalogue  which 
should  find  its  way  to  every  talking  machine 
store.  It  illustrates  and  describes  no  less  than 
43  series  of  higt  grade  art  post  cards  beautifully 
executed  in  colors  from  exclusive  and  copy- 
righted designs.  The  work  of  many  noted  artists 
has  been  enlisted  in  the  preparation  of  these 
cards  and  a  glance  at  the  beautiful  half-tone 
reproductions  in  the  catalogue  impresses  one 
with  the  drawing  p&wer  and  profit-making  ability 
of  a  good  window  display  of  the  originals.  A 
few  of  the  subjects  peculiarly  suited  to  the  pres- 
ent sea'-on  are  "Summertime,"  an  attractive  set 
of  six  cards,  "Farm  and  Field,"  reproducing 
wr>rks  of  such  masters  as  Landseer,  Rosa  Bonheur 
ind  others,  "Flower  Nymphs,"  a  magnificen/ 
set  of  surf  and  marine  views  taken  along  the 
Atlantic  coast,  etc.,  etc.  The  company  will  be 
pleased  to  send  a  copy  of  this  beautiful  catalogue 
with  samples,  prices,  etc.,  on  application. 


Novelties  there  are  in  abundance,  but  the  nov- 
elty, ^agnum  bonum  for  1908  is  the  "Plate- 
marked  Oilette"  postcard.  These  cards  are  real 
gems  of  art  in  which  the  Oilette  process  is  seen 
to  the  greatest  perfection,  forming  a  beautiful 
mounted  miniature  picture  of  delightful  and  ar- 


tistic coloring.  They  are  of  a  surety  the  aristo- 
crats of  cartophily  and  dealers  should  find  a 
large  demand  for  them. 


The  Perfection  Post  Card  Racks,  one  of  the 
newest  and  best  post  card  displayers  on  the  mar- 
ket, seems  destined  to  make  a  big  hit.  These 
Perfection  post  card  displayers  are  designed  for 
making  a  uniform  display  of  post  cards  in  the 
backs  or  tops  of  show  windows.  They  can  be 
suspended  from  walls  or  wires,  thus  forming  an 
endless  chain.  In  this  way  a  post  card  rack  can 
be  made  as  large  or  as  small  as  desired.  The 
displayers  are  made  in  two  styles,  one  for  verti- 
cal and  one  for  horizontal  cards.  In  the  case  of 
the  vertical  displayers  the  top  is  provided  with 
a  V-shaped  wire,  which  prevents  the  cards  from 
warping,  and  makes  them  retain  their  original 
shape.  The  Perfection  post  card  displayers  are 
now  used  with  great  satisfaction  by  many  of  the 
leading  stores  throughout  the  country. 


Excellent  values  are  embodied  in  the  "Shrp- 
Shavr  Razor  sold  by  the  Shrp-Shavr  Razor  Co., 
108-110  Duane  street,  New  York  City.  The  mak- 
ers claim  that  "this  razor  will  give  as  perfect  a 
shave  as  any,  irrespective  of  price" — the  price 
being  25c.,  less  than  the  cost  of  two  shaves.  The 
especial  points  claimed  by  the  manufacturers  are 
as  follows:  "First — A  razor  at  25c.  that  will  do 
all  that  a  lazor  is  intended  to  do,  and  that  is 
shave  perfectly.  Second — We 
spend  as  little  as  possible  in 
the  frame,  and  as  much  as 
we  can  afford  in  the  blade,  or 
the  actual  shaving  part  of 
the  razor.  Third — The  razor 
is  perfectly  set,  and  at  an 
angle  of  forty-five  degrees,  or 
exactly  the  same  as  that  of 
an  old-style  concaved  razor. 
Fourth — The  frame  being 
held  flat  on  the  face,  it  is  impossible  to 
cut  one's  self  while  shaving.  Fifth — The 
blades  are  glass  hard,  but  can  be  stropped 
and  used  an  indefinite  number  of  times. 
Extra  blades  are  furnished  at  5c.  each,  or  in 
packages  of  five  at  25c.    Stroppers  for  stropping 


Music  Dealers,  Attention ! 

Pay  all  yoor  expenses  and  have  a  good  margin 
left  over  by  carrying  SIMPUCITY  POST  CARDS— 

the  kind  that  sell. 

$1.00  per  1000  and  up 

We  are  originators.  We  have  published 
more  "Hits"  than  any  house  in  the  business. 
'  lur  motto  is  :  "Cards  that  attract  the  public 
fancy."  If  you  want  a  money-making  sideline, 
write  for  our  special  proposition.  We  start 
you  in  the  business. 

THE  SIMPUCITY  CO.,  CHICAGO 


POPULAR  SIDE  LINE  Talking  Machine  Dealers 

OUR  BIG  3  NOVELTY  OFFER 

Consisting  of  three  absolutelv  new  novelties  that  have  never  been  shown'before. 
"IS    JUST    THE    THING    FOR  YOU' 

OINE     MUINDRED     PER     CEINT.  PRORIX 
Send  lor  particulars.   Costs  you  $3.00  and  Sells  lor  $6.00. 
We  have  in  preparation  the  greatest  campaign  novelty  ever  ollered.    Ask  about  it. 

DOOLITTLE    4    HULLING,    INC,    1002    ARCH    STREET,    PHILADELPHIA,  PA. 


THE    F»IAIVOVA  C01VIF»AI\IY, 


Mannlaetorcra  ol 


44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenoe, 


New  York. 


the  blades  are  furnished  at  a  cost  of  10c.  each. 
This  company  have  some  good  territory  open  and 
dealers  and  jobbers  will  find  their  proposition  an 
interesting  one. 


Among  the  many  novelties  brought  out  by  the 
Simplicity  Co.,  of  Chicago,  this  season,  and  which 
have  created  something  like  a  furore,  is  their 
series  of  invitation  post  cards.  There  are  sixteen 
subjects  severally  adapted  for  yachting  parties, 
social  gatherings,  automobile  parties,  lawn  fetes, 
picnics,  birthday  parties,  balls,  musicales,  etc., 
etc.  The  design  on  each  card  is  particularly 
appropriate  for  the  special  event  referred  to,  and 
is  beautifully  lithographed  in  colors.  Of  course, 
blanks  are  left  for  the  time,  place  and  name  of 
the  host  or  hostess.  The  beauty  of  these  cards  is 
that  there  are  no  single  sales,  each  customer 
being  certain  to  buy  from  twelve  to  100,  accord- 
ing to  the  function.  The  company  will  send  sam- 
ples and  prices  on  application. 


DTITY  ON  RELIEFS  OR  SCRAP  PICTURES. 


General  Appraiser  Fischer,  of  the  Board  of 
United  States  General  Appraisers,  recently  hand- 
ed down  a  decision  that  reliefs,  or  scrap  pic- 
tures, composed  of  paper  of  varying  thicknesses 
lithographically  printed  are  dutiable  at  the  rate 
of  20  cents  per  pound  under  the  provisions  of 
paragraph  400. 

The  Raphael  Tuck  &  Sons  Co.,  of  New  York, 
the  Importers,  alleged  on  the  other  hand,  that 
the  merchandise  should  be  granted  duty  either 
at  5  cents  per  pound  or  else  at  the  appropriate 
rate  per  pound  according  to  size  and  thickness 
under  the  same  paragraph.  After  a  considera- 
tion of  the  evidence  adduced  on  the  trial,  the 
board  is  of  the  opinion  that  the  higher  rate  should 
prevail. 

A  decision  was  handed  down  in  which  it  was 
held  that  small  whistles  suitable  for  the  amuse- 
ment of  children  are  to  be  deemed  "toys,"  with 
duty  at  the  rate  of  35  per  cent,  ad  valorem.  The 
action  of  the  Collectors  of  Customs  In  levying  a 
45  per  cent,  duty  as  manufactures  of  metal  is 
reversed.  The  firms  figuring  in  the  protest  are 
George  Borgfeldt  &  Co.,  New  York  and  New  Or- 
leans, and  Butler  Brothers,  New  York,  St,  Louis 
and  Chicago. 


SPECIAL  TO  THE  TRADE  I 

FOR  30  DAYS  ONLY  -  These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slomberland  Bat  Yoa  and  Me " 

"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 

Ins  rumental  —  Paula  Valse  <  aprlce 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day ! 

THIEBES-STIERLIN  MUSIC  CO. 

ST    LOUI«.  MO. 


Everything  in  NFW  and  S.H. 

Motion  Picture 
Macliines 


Films,  Stereopticons,  Song 
Slides  ana  Siipplit-s.  Sam« 
■VVnnted.    Cat.ilog-Tics  free. 

Harbach  &  Co.,  809  Filbert  St.,  Phila.,  Pa. 


60  YEARS' 
EXPERIENCE 


Trade  Marks 
Designs 
Copyrights  Ac. 


Anyone  sending  a  sketch  and  description  may 
quickly  ascertntn  oiir  opinion  free  wliotiier  an 
Invention  Is  iirotmblv  patentable.  ConiniiiTilcR- 
llonsstrlctlyconiltleiitlAl.  HANDBOOK  on  Patenta 
eoiit  free.  4.>Kl08l  aironcy  for  securliip  patents. 

!*atont9  taken  tliroiik'h  Miiiin  &  Co.  receive 
tpecUil  uofi^c,  wif  )i.)ut  cliHrce.  In  the 

Scientific  Jltttericati* 


A  hftiidsoniolv'  tlliistratod  weekly.  I-nrfirest  clr- 
ciilntlon  ()f  aiiy  mMeniltlc  Journal.  Terms,  f3  a 
voar  :  (our  niontbs,  $1.  Sold  by  all  newsdejilers. 

MUNN&Co.3«'«—'- New  York 

BraDcb  Office,  626  F  BU  WaablDgton.  D.  C. 


4- 


THE  TALKING  MACHINE  WORLD. 


71 


^dapotofmon^ 

with  everj 

PEERLEJ^  COIN-OPERATED  PIANO 

Adaptability  unlimited- — — 

The  standard  automatic  piono  of  the  world. 


mm\L5S  PIANO  PLAYER  CO 

F'Engelhardt  Q  Sons, 
proprietors. 

Windsor  Arcade  Fifth  Avenue  -  Hew  York 
Factories  — -    tSt-  i/ohnsv/J/e    N-  Y- 


72 


THE  TALKING  MACHINE  WORLD. 


Sometimes  Money  Talks 
Sometimes  Talking  Machines  Talk 

ZonK)=phone  Machines  m  Records 

Make  Everybody  Talk 

Zon=o=phone  Tapering  Arm  Machines 
Ranging  in  Price  from  $20.00  to  $75.00 


Our  new  complete  line  of  instruments  is  considered  the  best  that  money 
and  brains  can  furnish.  If  not  perfectly  satisfactory,  you  can  return  for 
full  credit. 

Zon=o=phone  Records 

/2'inch  Records,  $1.00    \    lO'inch  Records,  60  cents 

The  finest  disk  records  made.  They  play  longer,  last  longer,  are  loud, 
clear  and  sweet,  without  a  trace  of  harsh  or  scratchy  noises. 

Dealers  wanted  in  every  city.    Write  for  catalogues  and  discounts. 

Universal  Talking  Machine  Mfg.  Co. 

365  Mulberry  Street,  Newark,  N.  J. 


ALABAMA 
Mobil*  . . . 

ARIZONA 

Tucaon  . . 


.  W.  II.  Kcynalds,  167  Dauphin 

.  George  T.  Fisher,  7-9  E.  Congress  St. 


CALIFORNIA 

S«n  Francisco.  .Peter  Bacigtlupi  &  Sons,  lOSl  Golden 
Cite  A»e. 

Ssn  Frsneisco.  Byron  Mauiy,  1165-75  O'Farrell  St. 
Los  Angeles  .    So.  California  Mus.  Co.,  SSS  S.  B'way 


ILLINOIS 
Chicago 
Chicago . 


Benj.  Allen  &  Co.,  131-141  Wabash  Ave. 
james  I.  Lyons,  192  Van  Buren  St. 


MARYLAND 

Annapolis           Olobe  House  Furn.  Co. 

Ballimore  C.  S.  Smith  &  Co.,  649  W.  Baltimore  St 

Ballimor*  Louii  Ms7or.  1499  E.  Pratt  St. 

MASSACHUStTTS 

Boston  1  iki  ..    J,jji.i;i,   Maoi.Hii;  L^.  .   41    \\  a-li- 

ington  ?t. 

MINNESOTA 

Si.  raul  W.  J.  Dyei  A     ro.,  21-9J  W.  «th  St. 

MICHIGAN 

Driroil 


Distributors  •!  Zon-o-phone  Qoods: 

MISSOURI 

Kansas  City....  Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  Citjr  Webb-Freyschlag   Merc.    Co.,   7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  335  Boonville  St. 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  8889  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  HaUey  St 

Hobokcn  Eclipse  Phono.  Co.,  203  Washington  St. 

Paierson  J.  K,  O'Uea.  115  Elli.son  St. 

NEW  YORK 

Astoria  I L.  I.I. .  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal.  Oark  ft  Neal  Co.,  643  Main  St 

Brooklyn  F    W.  Rous  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  S6S  Livingston  St 

NewYork City.. Zed  Company,  77  Chambers  St. 

NORTH  DAKOTA 

Fargo   Stone's  Nfusic  House,  614  First  Ave.,  N 

OHIO 

Akron  Geo.  S   Dales  Co.,  128  S.  Main  St 

Cincinnati  J.  C.  Groen*  Mus.  Pub.  Co.,  Race  and 

Arcada. 

Cincinnati...,.- J.  E.  Poorman,  Jr.,  31  West  Bth  St. 
ancinnati  Rudolph  Wurlifjer  Co..  121  E.  4th  St. 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St  and 

Prospect 

Columbua  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Craves  &  Co.,  Inc. 

PENNSYLVANIA 

Allegheny  H.  A.  Becker.  601  Ohio  St,  E. 

Philadelphia...  Disk  Talking  Machine  Co.,  13  N.  Bth  St 
Pittsburgh  C.  C.  Mellor  Co..  Ltd.,  S19  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  Mc-^rthur  Piano  Co. 

TEXAS 

Austin   IVlniecky  Company,  411  Main  St 

Beaumont   K.       V'irrcr,  6uS  Peart  St. 

Dallaa  Dallas  Talking  Machine  Co.,  161  Er>-av 

St. 

Houston  ^  tithu'cstern  Talking  Machine  Co..  Box 

175. 

VIRGINIA 

Richmond.  ...The  Hopkins  Furniture  Co..  7-9  West 
Broad  St 

CANADA 

Toronto  Whalcy,  Royce  &  Co.,  Ltd..  158  Yonge 

St 

Winnipeg,  Ma»..Whaley,  Royce  &  Co.,  Ltd. 


VOL.  IV.   No.  8. 


SIXTY  PAGES 


•ingle;  copies,  io  cents 
per  year.  one  dollar 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  August  15,  1908 


Mere  a  Little,  There  a  Little, 
There  a  Little,  Mere  a  Little, 
Mere  and  There  a  Little — 
TMAT'S  WMAT  VOU  WAINT! 

Model  No.  25 

You    can    get  what 


there  is  by  selling  the 

NO.  25 

STAR 

Talking 
Machine 

JUST  OUT 


One  of  our  Ten  Models 


Hawthorne  &  Sheble  Mfg.  Co. 

Howard  and  Jefferson  Streets 

PHILADELPHIA,  PA. 


FOUR  FACTORIES 


Price  $25 


EiittTK)  as  second  clnss  matter  ^tny  2,  1905,  at  the  post  ufficf  at  New  York,  N.  Y.,  uhtlcr  the  net  of  Congress  of  March  3,  18TD. 


THK  TALKING  MACIIIXE  WORLD. 


SHERLOCK 


 ATTACHMENT  

FOR  EDISON  HOME  AND  STANDARD  PHONOGRAPHS 

The  accessory  without  which  no  machine  is  perfect, 
and  with  which  every  machine  should  be  equipped. 


For  the  "HOME"  For  the  "STANDARD" 


<J  These  attachments  can  instantly  be  set  to  accommodate  any  record,  and  automatically  stop  the  machin< 
when  music  is  finished. 

(jf   rhcy  can  be  applied  in  less  than  a  minute  and  require  no  tools  except  an  ordinary  screwdriver. 
(||  I)(^  not  wear  or  injure  the  phonograph  but  add  oreatly  to  the  appearance  of  the  machine. 
(|[  .Made  entirely  of  metal  and  nickel-i.)lated. 
(|j  .XothiuLT  to  n-et  out  of  cjrder. 

Cheap  enough  to  be  within  the  reach  of  everyone. 

Expensive  enough  to  insure  Jobber  and  Dealer  a  handsome  profit. 

HOME  $1.50  RETAIL  PRICE  STANDARD  $1.00 

Dealers  are  requested  to  order  from  their  Jobber.    If  he  cannot  fill  yo«r  order,  write  us. 


THE  PHONOTRIP  CO., 


The  Talking  Machine  World 


Vol  4.   No,  8. 


DEALERS  MUST  RECOGNIZE  DUTY 

To  Themselves  and  the  Manufacturers — Must 
do  Their  Share  in  Making  Known  the  Won- 
derful Advance  of  the  Talking  Machine — 
Grand  Opera  in  the  Home — Twenty  Records 
Used  In  the  Presentation  of  "Trovatore." 

One  of  the  most  remarkable  things  the  modern 
talking  machine  has  accomplished  is  the  repro- 
duction of  an  entire  opera  and  many  of  our 
talking  machine  dealers  do  not  work  hard 
enough  to  impress  this  fact  on  the  buying  public. 
Just  consider  the  music  lover  of  a  few  years 
ago  located  in  a  country  town  away  from  the 
musical  center.  He  never  heard  opera  or  good 
music.  To-day  he  has  it  in  his  home  with  a  host 
of  artists  to  interpret  his  favorite  numbers.  He 
can  now  sit  at  ease  and  hear  a  grand  opera  right 
through,  from  the  opening  scene  to  the  finale — 
orchestra,  chorus,  concerted  numbers  and  arias 
by  the  great  stars,  all  complete — exactly  as  if  he 
was  sitting  in  a  box  in  the  "diamond  horseshoe" 
at  the  Metropolitan  or  Manhattan  Opera  House 
in  New  York.  As  he  listens  to  one  of  these 
home  opera  performances,  the  voices  and  the 
orchestra  and  the  whole  musical  effect  are  so 
true  to  life,  that  with  the  mind's  eye  he  seems 
to  see  the  veritable  scene — the  light  and  color 
and  glitter  and  everything  that  gives  grand 
opera  by  great  singers  its  full  dramatic  effect. 
With  such  artists  as  Caruso  or  Melba  or  Tetraz- 
zini  in  the  cast,  the  imagination  at  a  flash  paints 
in  the  scenery  and  the  action  of  the  singers. 

Say  it  is  "Trovatore"  night  at  this  home  opera. 
As  the  curtain  goes  up  he  hears  the  stirring 
strains  of  "Swarthy  and  Threatening,"  sung  by 
Torres  de  Luna,  the  splendid  basso  of  La  Scala 
Opera  House,  Milan,  Italy,  supported  by  the  full 
La  Scala  chorus.  Then  the  Anvil  Chorus,  with 
the  clink  of  the  hammers  and  the  tuneful  refer- 
ences to  the  "Gypsy  Maiden,"  "Pierce  Flames 
Are  Soaring,"  by  Mme.  Homer,  the  famous  con- 
tralto of  the  Metropolitan;  then  "Tremble,  Ye 
Tyrants,"  in  Caruso's  matchless  style,  and  the 
"Miserere,"  rendered  by  Giocomelli  and  Martinez- 
Patti,  two  celebrated  La  Scala  artists. 

"'Trovatore"  is  sung  on  twenty  Victor  records, 
and  it  takes  the  same  number  for  "Ernani,"  an- 
other Verdi  opera  that  has  been  successfully  re- 
corded. The  two-act  musical  drama,  "Pagliacci," 
is  presented  in  sixteen  records.  The  composer, 
Leoncavallo,  selected  the  artists  to  interpret  his 
great  work,  and  also  conducted  the  entire  per- 
formance at  the  time  the  records  were  made. 

The  making  of  any  operatic  record  is  a  deli- 
cate and  trying  process,  while  the  difficulties  that 
have  to  be  met  in  order  to  secure  perfectly  four, 
five  or  six  great  voices — all  singing  together  on 
the  same  record — are  known  only  to  the  trained 
recording  expert.  Caruso,  Farrar,  Gadski, 
Homer,  Melba,  Scotti  and  Sembrich  are  a  few 
of  the  artists  who  can  now  be  heard  in  the  great 
concerted  numbers  of  opera,  on  these  splendid 
records. 

Among  the  records  in  this  class  are  the  duet, 
"Lovely  Maiden,"  from  "La  Bohem'e,"  sung  by 
Caruso  and  Melba,  the  famous  quartets  from 
"Rigoletto"  and  "La  Boheme,"  the  great  quintet 
from  the  "Meistersinger,"  and  the  brilliant  sex- 
tet from  "Lucia  di  Lammermoor." 

While  the  perfected  talking  machine  has  ac- 
complished a  great  work  in  educating  the  masses 
to  an  appreciation  of  fine  music,  and  the  pres- 
entation of  these  great  concerted  numbers  and 
entire  operas  opens  up  a  new  field  of  enjoyment 
to  millions  of  people,  yet  it  is  the  duty  of  the 
dealer  to  emphasize  the  wonderful  advance  of 
the  talking  machine  in  his  locality.  Don't  let 
the  manufacturer  do  all  the  work.  You  know 
your  territory  and  it  is  your  duty  to  develop 
"prospects,"  interest  them  in  the  splendid  reper- 
toire of  music  possible  with  the  "talker"  and 
then — close  sales.  Be  a  missionary  as  well  as  a 
salesman. 


New  York,  August  15,  J  908. 


PHONOGRAPHS  J;AKE  THE  STUMP. 

Brayan's,  Bourke  Cockran's,  Chas.  A.  Towne's 
and  Other  Voices  Heard  in  Penny  Arcades. 


(Special  to  The  Tii Iking  Machine  World.) 

Chicago,  111.,  Aug.  3,  1908. 

Campaigning  by  means  of  phonographs  began 
here  to-day,  when  the  "penny  arcades"  for  the 
first  time  received  the  records  of  the  voices  of 
Bryan,  W.  Bourke  Cockran  and  others  who  were 
asked  to  speak  into  the  machines  by  the  Demo- 
cratic National  Committee.  The  records  were 
sent  free  to  the  owners  of  the  arcades  and  they 
placed  them  in  their  machines. 

The  arcades  here  did  a  thriving  business. 
Many  of  those  who  went  to  hear  sentimental 
songs  changed  their  minds  and  listened  to  Bryan 
telling  the  farmers  what  he  would  do  for  them 
if  he  were  President.  The  Bryan  boxes  did  most 
of  the  business,  although  at  times  there  were 
small  crowds  listening  to  Bourke  Cockran.  There 
were  selections  from  many  speeches,  and  those 
who  dropped  pennies  in  all  of  the  machines  heard 
Bryan's  views  on  almost  every  subject  he  ever 
discussed. 

It  was  observed  that  Democratic  spellbinders 
hovered  long  about  the  machines  that  contained 
Cockran's  voice  and  the  voice  of  Charles  A. 
Towne.  It  was  said  they  were  looking  for  "in- 
spirations" for  their  own  campaign  speeches. 

The  owners  of  the  arcades  are  happy  over  their 
new  cylinders,  for  they  promise  to  become  a 
profitable  part  of  the  business.  In  return  for 
the  kindness  of  .  the  Democratic  National  Com- 
mittee those  arcades  that  have  moving  picture 
machines  flashed  Bryan's  portrait  during  the 
intermissions. 


NEW  INDESTRUCTIBLE  JOBBERS. 

Getting  Notable  Houses  in  Line — The  Latest 
Are  Carstensen  &  Anson,  Elmira  Arms  Co. 
and  Ludden,  Bates,  Campbell  &  Smith. 


The  Indestructible  Phonographic  Record  Co. 
have  added  to  their  list  of  jobbers  the  firm  of 
Carstensen  &  Anson,  Salt  Lake  City.  This  is  one 
of  the  strongest  music  houses  in  the  West,  and 
they  have  planned  a  progressive  campaign  to  for- 
ward the  interests  of  the .  Indestructible  records 
in  their  locality.  They  have  also  consummated 
arrangements  with  the  Elmira  Arms  Co.  to  be- 
come jobbers  of  Indestructible  records  In  Elmira, 
N.  Y.  They  are  very  enthusiastic  about  these 
goods  and  expect  to  do  a  big  business  in  them 
during  the  coming  season.  They  have  a  thor- 
oughly up-to-date  and  complete  business  organi- 
zation and  are  one  of  the  largest  jobbers  in 
talking  machine  supplies  in  the  East. 

Ludden,  Bates,  Campbell  &  Smith,  probably  the 
most  prominent  music  store  in  Jacksonville,  Fla., 
have  also  stocked  Indestructible  records  and  re- 
port considerable  interest  in  the  goods.  Indeed, 
many  of  the  music  stores  in  the  South,  as  else- 
where, seem  to  be  branching  out  more  or  less 
into  the  handling  of  records  and  talking  machine 
supplies. 

The  success  of  this  business,  which  is  becom- 
ing more  marked  every  month,  is  due  to  the 
splendid  work  of  Messrs.  Philpot  and  Gaines,  who 
have  an  excellent  conception  of  commercial  affairs 
and  are  certainly  employing  thoroughly  modern 
methods  in  disposing  of  their  excellent  product. 


ONE  STEP  TOWAEDS  SUCCESS. 


How  frequently  we  find  a  talking  machine 
salesman  discontented  with  his  surroundings! 
He  feels  that  he  is  not  in  his  proper  sphere;  that 
his  opportunities  are  circumscribed,  his  work  un- 
appreciated, and  His  professional  rank  lower  than 
he  deserves.  With  what  force  come  Emerson's 
words,  "O  discontented  man,  if  there  is  anything 
you   want,   pay   the  i)ri(e  and  take  it!"  Aye, 


Price  Ten  Cents 


there's  the  rub.  We  want  things;  we  want  better 
positions,-  better  opportunities,  greater  apprecia- 
tion, but  we  are  loth  to  "pay  the  price."  The 
salesman  who  wishes  to  go  to  the  large  city  must 
know  that  there  he  meets  with  fiercer  and  greater 
competition.  His  equipment  must  be  of  the  best 
if  he  is  to  take  high  rank.  If  he  has  not  the 
necessary  training,  he  must  "pay  the  price"  in 
hard  work,  money,  health,  nervous  strain  and 
heavy  sacrifice  to  secure  the  higher  training  be- 
fore he  can  demand  the  higher  position.  He 
must  be  able  to  fill  it.  A  singer  weak  in  body 
envies  the  success  of  a  Hercules  like  Jean  de 
Reszke.  He  can  never  "pay  the  price"  to  ac- 
quire the  position  he  dreams  of.  But  we  can 
all  aspire  to  one  step  at  a  time,  no  matter  how 
small,  and  we  can  get  that  step  if  we  are  man- 
fully in  earnest  about  it,  and  will  "pay  the 
price"  demanded,  no  matter  what  it  be. 


SINGERS  GET  BIG  FEES. 


Immense  Sums  Paid  the  Great  Operatic  Artists 
Who  Make  Talking  Machine  Records — How 
Bond  Keeps  Check  of  Royalties — A  Great 
Industry  in  Itself  Is  Record  Making. 


Singing  for  phonographic  reproduction  has  in 
the  last  year  or  two  become  almost  as  lucrative 
to  operatic  stars  as  is  a  Metropolitan  engage- 
ment, says  a  writer  in  The  World.  As  much  as 
$5,000  is  frequently  paid  nowadays '■to  a  flrst-class 
baritone  or  soprano  for  just  three  songs — which 
works  out  at  about  $750  a  minute  actual  singing 
time.  Unlike  artists,  singers  frequently  develop 
a  keen  business  instinct,  a  notable  example  in 
point  being  Signor  Bonci,  who  not  only  exacts 
from  the  company  for  whom  he  sings  a  large 
preliminary  sum,  but  receives  a  royalty  on  every 
disc  recording  his  vocal  efforts  which  is  sold  to 
the  public. 

Signor  Bonci  keeps  track  of  the  royalties  due 
to  him  by  issuing  to  the  company  little  labels 
bearing  his  signature.  For  every  hundred  labels 
supplied  by  him  the  company  credits  him  with  a 
certain  sum,  and  one  of  these  signed  labels  is 
then  affixed  to  each  of  his  disc  records.  This 
system  serves  the  triple  purpose  of  enabling 
Signor  Bonci  to  keep  tab  of  the  royalties  due  to 
him,  enabling  the  company  to  keep  tab  of  the 
number  of  Bonci  records  sold  and  affording  the 
public  an  absolute  guarantee  that  the  record  is 
a  genuine  Bonci. 

The  honorarium,  which  a  vocal  artist  can  now 
demand  of  the  companies  making  talking  ma- 
chines is  about  five  times  as  great  as  it  was 
seventeen  years  ago.  In  those  days  the  possessor 
of  a  good  singing  voice  who  happened  to  be  un- 
known to  fame,  would  be  glad  to  sing  for  a  dollar 
a  song.  Nowadays  $5  is  the  usual  price.  Simi- 
larly, a  band  which  could  be  hired  for  an  after- 
noon for  an  outlay  of  a  dollar  to  each  member 
is  now  replaced  by  orchestras  of  musicians  who 
have  specially  trained  themselves  for  this  kind 
of  work,  and  who  spend  their  entire  time  playing 
for  the  talking  machine  companies. 


MEXICO  REGULATING  PHONOGRAPHS. 


Word  comes  from  Guadalajara,  Mex.,  that  the 
city  council  has  presented  to  the  state  govern- 
ment for  its  consideration  a  proposed  law  for 
the  regulation  of  the  use  of  talking  machines  in 
public  places,  such  as  saloons  and  drug  stores. 
It  is  claimed  by  the  city  authorities  that  the 
machines  are  a  nuisance  owing  to  the  fact  that 
the  crowds  who  stop  and  listen  to  them  fre- 
quently block  the  sidewalks. 


A  New  York  man,  in  applying  for  a  divorce 
from  his  wife,  stated  as  one  of  his  reasons  that 
she  loved  to  hear  talking  machine  music,  and 
therefore  placed  a  talker  beside  her  bed  at  night 
when  he  wanted  to  sleep. 


4 


THE  TALKING  MACHINE  WORLD. 


THE  TALKING  MACHINE  AND  THE  COLLEGE  MAN 

Written  for  The  World  by  A.  P.  ANDERSEN 


Our  own  generation  is  an  age  of  evolution. 
Tlie  speculative  mind  wrests  with  the  problem  in 
its  relation  to  the  human  race,  and  the  commer- 
cial mind  studies  its  economic  operation  to  learn 
the  secrets  of  business  success.  As  an  exponent 
of  the  spirit  of  the  age  the  talking  machine  in- 
dustry stands  in  a  class  by  itself.  The  machine 
itself  has  passed  through  all  the  stages  from  a 
toy  to  an  entertainer  and  instructor  second  to 
none  in  the  mechanical  field.  The  squeaking, 
nerve-racking  plaything  of  a  decade  ago  has  de- 
veloped into  the  modern  talking  machine,  the 
richness  and  power  of  whose  tones  are  exceeded 
by  those  of  the  well-trained  human  voice  alone. 
From  a  catchpenny  novelty  has  evolved,  through 
scientific  development,  the  most  versatile  of  all 
mechanical  entertainers. 

Beneath  all  evolution  there  is  design.  The  de- 
velopment of  the  talking  machine  was  not  in  any 
sense  accidental.  Scientific  minds  have  delved 
for  scientific  principles  to  be  embodied  in  its  con- 
struction. Musical  talent  has  been  drawn  from 
far  and  near  to  contribute  to  its  success.  Mill- 
ions of  dollars  have  been  expended  to  produce  a 
perfect  machine,  and  thousands  of  workmen  em- 
ployed in  manufacturing  establishments  devoted 
solely  to  building  it.  The  selling  department  is 
so  well  organized  and  distributed  that  the  sun 
never  sets  upon  its  representatives.  There  ap- 
pears, in  fact,  to  be  no  essential  to  success  want- 
ing. 

But  the  activity  of  the  master  minds  which 
have  made  thfe  talking  machine  of  the  present 
an  actuality  is  indicative  of  further  possibilities. 
The  keen  competition  characteristic  of  commer- 
cial pursuits  to-day  is  no  longer  absent  from  our 
own  field.  Success  always  fosters  imitation. 
Each  concern,  to  hold  its  own,  must  put  forth 
the  greatest  possible  effort,  and  even  that  ought 
to  be  a  little  better  than  competitors  can  muster. 

Barring  the  discovery  of  some  yet  unsuspected 
principle  which  will  revolutionize  the  mechanical 
construction  of  talking  machines,  the  selling  de- 
partment offers  the  greatest  field  for  improve- 
ment. In  this  day  of  scientific  salesmanship  the 
limit  in  this  direction  is  far  to  the  front.  It 
cannot  be  denied  that  the  talking  machine  busi- 
ness is  little  understood,  and  is  therefore  looked 
upon  with  a  good  deal  of  suspicion  not  wholly 
devoid  of  contempt  by  expert  salesmen.  A  really 
successful  salesman  is  never  looking  for  a  "job," 
though  he  is  usually  on  the  still  hunt  for  a  good 
offer.  To  obtain  successful  salesmen,  therefore, 
we  must  educate  men  to  a  proper  understanding 
of  the  importance  of  the  industry  as  well  as  its 
possibilities  in  a  material  way.  The  first  re- 
quirement to  this  end  is  the  man  who  can  be 
trained  to  do  better  than  his  competitor  the  work 
we  have  to  do. 

This  is  not  the  place  to  discuss  the  value  of 
the  college  man  in  business  in  a  general  way; 
yet  at  a  time  when  the  institutions  of  higher 
learning  throughout  the  land  are  turning  out 
men  whose  minds  have  by  years  of  study  been 
trained  for  concentration  and  analysis,  the  wide- 
awake employer  sits  up  and  takes  notice.  The 
college  man  needs  no  stronger  testimonial  to  his 
superiority  over  his  less  fortunate  brother  than 
the  preference  accorded  him  by  leading  corpora- 
tions. One  of  the  greatest  railroad  systems  of 
our  country  chooses  a  college  man  in  every  in- 
stance when  such  material  is  available.  It  is  also 
no  secret  that  commercial  enterprises  of  the  first 
order  have  their  representatives  on  hand  to 
choose  from  the  graduates  of  our  colleges  such 
men  as  by  excellence  of  scholarship  or  other 
qualities  have  given  indications  of  becoming  valu- 
able employes.  A  man  with  the  faculty  of  close 
application,  hard,  concentrated  effort,  and  a 
knowledge  of  human  nature,  together  with  the 
ability  lo  think  quickly  and  accurately,  should 
make  a  skilful  talking  machine  salesman.  His 
social  qualities  will  enable  him  to  approach  pi-os- 
pective  customers  whom  the  salesman  of  inferior 
mental  training  could  not  reach.  Certainly  In  the 


college-bred  man  are  to  be  found  qualities  which 
may  be  employed  to  inestimable  advantage  in 
the  talking  machine  field.  Yet  it  is  doubtful  if 
any  business  of  equal  grade  has  fewer  men  of 
college  training  than  it.  Every  high-grade  busi- 
ness obtains  its  quota  of  recruits  from  among  the 
university  men  each  year;  why  not  ours?  The 
answer  must  be  that  we  do  not  seek  them. 

The  present  development  of  the  talking  ma- 
chine industry  is  evidence  of  the  consummate 
genius  of  its  founders.  Its  future  prosperity  in 
their  hands  would  be  assured.  Even  men  of 
genius,  however,  have  allotted  to  them  only  the 
■'three  score  years  and  ten"  of  common  mortals, 
and  the  fate  of  the  business  which  was  built  upon 
their  foresight  must  be  entrusted  to  another 
genei-ation.  The  skill  they  have  shown  in  per- 
fecting the  present  organization  will  no  doubt 
reappear  in  their  choice  of  the  new  material 
which  must  meet  the  more  difficult  conditions  of 
the  future.  There  will  be  no  occasion  for  the 
candidate  for  success  in  this  field  to  moan  with 
Raphael,  "Ambitious  men  spend  their  youth  in 
rendering  themselves  worthy  of  patronage;  it  is 
their  great  mistake.  While  the  foolish  creatures 
are  laying  in  stores  of  knowledge  and  energy,  so 
that  they  shall  not  sink  under  the  weight  of  re- 
sponsible posts  that  recede  from  them,  schemers 
come  and  go  who  are  wealthy  in  words  and  desti- 
tute in  ideas,  astonish  the  ignorant,  and  creep 
into  the  confidence  of  those  who  have  a  little 
Ivnowledge.  While  the  first  kind  study,  the  sec- 
ond march  ahead;  the  one  sort  is  modest,  and 
the  other  impudent;  the  man  of  genius  is  silent 
about  his  own  merits,  but  these  schemers  make  a 
flourish  of  theirs,  and  they  are  bound  to  get  on. 
It  is  so  strongly  to  the  interest  of  men  in  office 
to  believe  in  ready-made  capacity,  and  in  brazen- 
faced merit,  that  it  is  downright  childish  of  the 
learned  to  expect  material  rewards." 

Leaving  out  of  consideration  the  snobs,  of 
which  the  colleges  turn  out  annually  a  goodly 
number,  there  are  many  men  who  would  gladly 
grasp  an  opportunitj'^  of  usefulness  with  a  prom- 
ise of  success  such  as  the  business  in  question 
offers.  The  college  man  of  real  worth  is  not 
seeking  merely  a  means  of  livelihood,  but  a 
sphere  of  usefulness;  an  opportunity  of  measur- 
ing his  strength  with  that  of  his  fellows.  He 
attaches  but  slight  importance  to  immediate 
financial  returns;  his  chief  demand  is  a  recog- 
nition of  superiority  w-hen  it  is  proven. 


The  talking  machine  business  extends  to  the 
prospective  representative  all  the  promises  which 
make  commercial  pursuits  attractive.  Its  advan- 
tages need  publicity,  not  proof.  It  is  an  up-to- 
date  business  and  needs  up-to-the-minute  men; 
but  it  must  go  after  them.  Unfortunately  it  is  as 
yet  more  maligned  than  understood.  The  time 
is  coming,  however,  in  the  near  future,  when  it 
will  take  the  pains  to  reveal  itself  in  its  true 
light  as  an  honorable  enterprise  whose  rewards 
are  adequate  for  the  conscientious  efforts  of 
trained  minds. 

We  cannot,  however,  justly  consider  the  needs 
of  the  future  without  a  look  of  retrospection. 
The  opportunities  of  the  men  who  are  to  do  must 
be  read  in  the  light  of  those  who  have  done. 
The  talking  machine  business  is  what  it  is  he- 
cause  of  the  conscientious  efforts  of  able  men. 
They  have  in  most  cases  served  their  apprentice- 
ship through  all  the  stages  between  the  stock 
room  and  the  manager's  office.  They  have  mas- 
tered through  long  experience  the  difficulties 
which  the  new  man  must  meet.  In  advocating 
the  employment  of  college  men  our  aim  is  to 
shorten  the  road  to  success  for  the  organization 
by  shortening  that  of  the  individual  member. 

We  who  belong  to  it  believe  in  a  great  future 
for  the  talking  machine  business.  The  increased 
demand  for  machines  of  the  better  grade  indi- 
cates that  our  product  is  making  friends  among 
those  who  know.  Always  striving  for  perfection, 
we  are  gradually  reaching  the  point  where  we 
can  supply  the  demand  of  discriminating  people 
for  a  perfect  entertainer  and  instructor.  There- 
fore our  representatives  must  be  men  whose  per- 
sonal qualities  will  harmonize  with  the  character 
of  the  structure  we  are  building. 


AN  ENTERPRISING  YOUNGSTER. 


Isidore  Abelowitz,  son  of  A.  Abelowitz,  a  talk- 
ing machine  dealer  of  132  St.  Marks  place.  New 
York,  recently  gave  a  Victor  recital  for  the 
benefit  of  the  teachers  and  scholars  of  Public 
School  No.  25,  of  which  he  is  a  pupil.  He  used 
a  Victor  VI.  Machine,  and  the  program  con- 
sisted chiefly  of  operatic  selections,  including 
records  by  Caruso,  Melba  and  Tetrazzini,  though 
a  few  of  the  more  popular  songs  and  band 
pieces  were  also  played.  Both  teachers  and 
scholars  were  loud  in  their  praise  of  the  music 
and  demanded  many  encores. 


The  Miller-Sterling  Co.  have  succeeded  E.  L. 
Andrews  &  Son,  dealers  in  talking  machines  and 
sporting  goods  in  Phoenix,  Ariz.  The  officers 
of  the  new  company  are  J.  M.  Miller,  president, 
and  C.  R.  Sterling,  secretary. 


-  _OUR=  = 

VICTOR  RECORDS 

Guaranteed  Perfect 

We  have  arrane-ed  for  two  entirelj-  distinct  and  separate  stocks  of  VICTOR  RECORDS 
ONK  RETAIL,  ONE  WHOLESALE.  By  this  system  we  are  enabled  to  guarantee  our 
Wholesale  Trade  that  they  will  receive" from  us  VICTOR  RECORDS  in  absolutely  the 
same  condition  they  are  supplied  us  bj'  the  factory. 

NOT  RECORDS  THAT  HAVE  B?:EN  USED  FOR  DEMONSTRATING  MACHINES  ; 

NOT  RECORDS  THAT  HAVE  BEEN  PLAYKD  VOJi  RKTAIL  PROSPECTS 
But— 

Absolutely  New  Unplayed  Records 

We  don't  need  to  i'til;irg-i-  upon  the  advatitaiies  of  this  system.  You  will  appreciate 
it,    Wc  originated  the  system  of  suppl>  ing-  the  hiijh-iirade 

RED  SEAL  RECORDS  IN  SEALED  ENVELOPES 

Tlii.-i  i,>;  iii)|)re<-iate<l  liy  dealers  in  Victor  Keeords.  and  we  are  sure  the  new  method  of  lilHne 
whole.'i.ile  orders  from  a  stoek  which  is  in  no  way  connected  with  o<ir  retail  stock  will  be  even  more 
appreeiatetl  them. 

If  You  Want  New  Records,  Send  Us  Your  Orders 

The  Eastern  Talking  Machine  Co.,  Boston,  Mass. 

Original  Distributers  of  Victors  in  New  England 

LARGEST  STOCK  —  BEST  SERVICE 

Fifteen  Years  nn  Exclusive  Talking  Machine  House 


THE  TALKING  MACHINE  WORLD. 


5 


1 


We  are  pushing  the  Victor  idea  in  every  possible  way  and  in  every  possible  direction. 

We  are  spending  hundreds  of  thousands  of  dollars  to  advertise  the  Victor  in  the  news- 
papers, popular  magazines  and  farm  periodicals;  and  we  are  providing  the  dealer  liberally  with 
attractive  window-cards,  pictorial  hangers,  catalogues  and  miscellaneous  literature. 

What  are  you  doing  to  clinch  our  arguments?  Are  you  getting  all  the  business  you 
might  in  your  locality?    Are  you  holding  up  your  end  of  the  Victor's  publicity  campaign? 

Remember,  the  Victor  business  is  still  in  its  infancy — the  biggest  money  in  the  Victor 
business  is  yet  to  be  made.  Right  in  your  territory  are  hundreds  of  opportunities  to  sell  the 
Victor  if  you  will  only  go  after  them  and  "keep  at  it." 

Every  Victor  sale  you  make  puts  us  in  position  to  do  a  little  bit  more  for  you.  The 
"little  bit"  means  big  things  when  every  Victor  dealer  gets  busy. 

Contribute  your  share  of  thought  and  energy  and  enterprise  to  the  development  of  the 
Victor  idea  and  you  will  get  your  full  share  of  the  profits. 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

Preserve  your  Records  and  get  best  results  by  using  only  Victor  needles. 


Full  information  can  be  obtained  from  the  following  Victor  dealers : 


Albany.  N.  Y. 
Altoona,  Pa. . 
Atlanta,  Ga... 


Baltimore,  Md 


Bangor,  Me.-. 
Birmingham, 
Boston,  Mass 


. .  Finch  &  Hahn. 
..W.  H.  &  L.  C.  Wolfe. 
. .  Elyea-Austell  Co. 

Phillies  &  Crew  Co. 
..Cohen  &  Hughes. 
E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 

 M.  H.  Andrews. 

Ala  E.  E.  Forbes  Piano  Co. 

 Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 
. .  American  Talking  Machine  Co. 

 W.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 

 American  Phonograph  Co. 

 Orton  Brothers. 

 The  Klein  &  Heffelman  Co. 

. .  Stone  &  Barringer  Co. 
. .  Lyon  &  Healy. 
The  Rudolph  Wurlitzer  Co. 
The  Talking  Machine  Co. 
..The  Rudolph  Wurlitzer  Co. 
..W.  H.  Buescher  &  Sons 
Collister  &  Sayle. 
Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 

Des  Moines,  Iowa  Jones  Piano  Co. 

Harger  &  Blish. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


Brooklyn,  N.  Y 
Buffalo.  N.  Y 

Burlington.  Vt. 
Butte,  Mont... 

Canton,  O  

Charlotte,  N.  C 
Chicago.  III-... 


Cincinnati,  O 
Cleveland,  O.. 


El  Paso.  Tex   W.  G.  Walz  Co. 

Escanaba,  Mich.    ■•-   Grinnell  Bros. 

Galveston.  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 
Honolulu,  T.H   Bergstrom  Music  Co. 


Indianapolis,  Ind. 

Jacksonville,  Fla. 
Kansas  City,  Mo  . . 

Lincoln,  Neb  

Little  Rock,  Ark  . . 
Los  Angeles,  Cal.  - 
Memphis.  Tenn  . . 


T.  H.  Towell  Co. 
C.  Koehring  &  Bro. 
.Alexander  Seewald  Co. 
■  J.  W.  Jenkins  Sons  Music  Co. 
Schmelzer  Arms  Co. 
.  Ross  P.  Curtice  Co. 
.  O.  K.  Houck  Piano  Co. 
-  Sherman,  Clay  &  Co. 
.  E.  E.  Forbes  Piano  Co. 

0.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis.'Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd.-. 

Nashville,  Tenn  0.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark.  O  Ball-Fintze  Co. 

New  Haven,  Conn  Henry  Horton, 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein.  Ltd. 

New  York,  N.  Y  Blackman  Talking  Machine  Co. 

So!  Bloom,  Inc. 

C.  Bruno  &  Son,  Inc. 

1.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Chas.  H.  Ditson  &  Co. 
The  Jacot  Music  Box  Co. 
Landay  Brothers,  Inc. 
The  Regina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb 


Peoria,  III  

Philadelphia,  Pa. 


Pittsburg,  Pa. 


A.  Hospe  Co. 
Nebraska  Cycle  Co. 
Piano  Player  Co. 
.  Chas.  C.  Adams  &  Co. 
.  Sol  Bloom. 
Louis  Buehn  &  Brother. 
J.  E.  Ditson  &  Co. 
C.  J.  Heppe  &  Son. 
Musical  Echo  Company. 
Penn  Phonograph  Co.,  Inc. 
Western  Talking  Machine  Co. 
H.  A.  Weymann  &  Son. 
.  C.  C.  Mellor  Co.,  Ltd. 
Pittsburgh  Phonograph  Co. 
Powers  &  Henry  Co. 
Standard  Talking  Machine  Co. 

Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island.  Ill  Totten's  Music  House. 

Salt  Lake  City.  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah.  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls.  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman,  Clay  &  Co. 

St.  Louis.  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 

St.  Paul.  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 

Syracuse.  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Currier  Co. 

Washington,  D.C  John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  3IACH1NE  WORLD. 


WHAT  THE  MILWAUKEE  TRADE  ARE  DOING. 


Retail  Trade  Rather  Dull  Owing  to  Hot  Weather — Wholesale  End  Keeps  Up  Well — Giving  Vic- 
tor Recitals  from  Launches — What  the  Various  Dealers  Report — Talking  Machine  Con- 
certs the  Rage — "Talker"  as  Parrot  Trap — "Uncle  Josh"  in  Town — Byran  Records  Popular. 


(Special  to  The  Talking  Machine  Woi  ld.j 

Milwaukee,  Wis.,  August  9,  1908. 

Retail  trade  in  the  talking  machine  field  has 
been  somewhat  dull  during  the  past  fortnight. 
Dealers  say  that  the  remarkably  hot  weather  is 
responsible  for  the  slump,  and  that  the  latter 
part  of  the  month  will  see  sales  back  to  the 
satisfactory  stage  that  has  been  maintained  in 
the  city  during  the  greater  part  of  the  summer. 
The  wholesale  trade  has  been  holding  its  own 
fairlj'  well,  and  wholesalers  say  that  retail  deal- 
ers about  the  State  are  stocking  up  in  prepara- 
tion for  the  heavy  fall  trade  that  seems  to  be 
inevitable.  Wisconsin  prospects  at  the  present 
time  point  that  prosperity  will  rule  in  all  lines 
of  business  during  the  coming  fall  and  winter. 
One  of  the  "bumper"  crops  in  the  State's  his- 
tory will  be  harvested  from  now  until  fall,  and 
dealers  say  that  this  will  naturally  result  in  big 
sales  in  the  talking  machine  field.  Money  seems 
to  be  plentiful  enough  in  the  business  field,  and 
this  is  being  reflected  by  an  increase  of  cash 
payments  and  by  a  better  tone  to  collections. 

August  1  marked  the  laying  of  the  corner- 
stone for  the  new  Auditorium  that  Milwaukee 
is  erecting,  and  the  day  was  a  general  holiday 
for  all  business  houses,  including  the  leading 
talking  machine  establishments.  The  Hoeffler 
Mfg.  Co.  had  a  unique  window  decoration  for  the 
occasion,  made  up  of  electric  pianos,  Victor  Vic- 
trolas  and  Edison  machines,  all  artistically 
decorated  with  Milwaukee  banners  and  bunting. 

Residents  along  the  upper  Milwaukee  river 
were  entertained  by  Signor  Caruso  and  other 
operatic  stars  recently  when  J.  H.  Becker,  Jr., 
manager  of  the  talking  machine  department  of 
the  Hoefiler  Mfg.  Co.,  and  H.  M.  Heberlein,  rep- 
resentative of  the  Victor  Co.,  furnished  a  Victor 
concert  en  route  in  one  of  the  big  river  launches. 
Some  3,000  people  listened  to  the  concert  at  the 
Grand  avenue  bridge,  and  the  affair  proved  to 
be  an  excellent  advertising  idea  for  the  Hoefller 
Co. 

Gerald  ;\IcGreal,  retail  sales  manager  for  Law- 
rence McGreal,  and  nephew  of  the  enterprising 
wholesaler  and  retailer,  is  enjoying  a  vacation 
at  Fremont,  AVis. 

George  W.  Campbell,  dealer  in  the  Victor  and 
Edison  lines,  at  326  Grove  street,  has  disposed 
of  his  business  to  Harry  W.  Krientz.  who  pur- 


chased the  south  side  establishment  of  Lawrence 
McGreal  last  winter. 

William  Voss,  of  the  Voss  Phonograph  Co.,  of 
Appleton,  Wis.,  recently  called  upon  Milwaukee 
dealers. 

Gertrude  F.  Gannon,  formerly  with  the  Cin- 
cinnati branch  of  Lawrence  McGreal,  has  re- 
sumed her  old  position  as  cashier  at  the  Mil- 
waukee establishment  of  Mr.  McGreal. 

Lawrence  McGreal  made  a  recent  business  trip 
to  Madison,  Wis.,  and  reports  that  the  talking 
machine  business  is  fairly  active  at  the  capital 
city. 

One  of  the  leading  attractions  at  a  recent 
meeting  of  the  Milwaukee  Country  Club  was  a 
musicale  of  grand  opera  selections  by  one  of  the 
big  Victor  machines  in  charge  of  H.  M.  Heber- 
lein, demonstrator  for  the  Victor  Co.  In  Mil- 
waukee. 

Mrs.  Sarah  Gaffney,  assistant  bookkeeper  at 
the  Lawrence  McGreal  establishment,  is  spend- 
ing a  two  weeks'  vacation  at  Dixon,  111. 

Charles  H.  Iddings,  manager '  of  the  talking 
machine  and  musical  merchandise  departments 
at  the  Joseph  Flanner  establishment,  reports 
that  while  retail  trade  is  somewhat  quiet  at  the 
present  time,  collections  are  the  best  that  they 
have  been  in  some  months. 

J.  H.  Becker,  Jr.,  of  the  Hoeffler  Mfg.  Co..  306 
West  Water  street,  recently  gave  a  very  success- 
ful Victor  concert  at  the  country  home  of  Baron 
F.  W.  von  Cotzhausen,  the  eminent  German 
jurist  of  Milwaukee.  A  party  of  more  than 
300  listened  to  the  grand  opera  selections  played 
by  the  Victor  Victrola. 

H.  M.  Heberlein,  demonstrator  for  the  Victor 
Talking  Machine  Co.,  has  been  spending  a  few 
weeks  in  Milwaukee.  He  has  originated  several 
unique  methods  of  advertising  the  Victor  in 
Milwaukee,  and  has  been  meeting  with  signal 
success,  proven  by  the  satisfactory  sales  of  the 
Victor  at  all  of  the  leading  establishments  in 
the  city. 

A  new  sphere  of  usefulness  for  the  Victor  has 
been  discovered.  Due  to  the  entrancing  tones  of 
a  Victor-Victrola,  Mrs.  Anchester,  538  Milwaukee 
street,  is  still  the  owner  of  her  valuable  parrot. 
Not  long  since  Polly  escaped  from  her  cage  and 
was  prepared  to  bid  farewell  to  Milwaukee  when 
she    was    attracted    by    the    sweet   strains  of 


"Whistle  It"  and  the  "Danube  Waves"  waltz 
issuing  from  a  Victrola  in  a  nearby  house.  The 
valuable  parrot  was  soon  perched  on  the  talker, 
where  her  capture  was  easily  made.  It  is  said 
that  three  Victors  have  been  sold  as  a  direct 
result  of  the  episode. 

Cal  Stewart,  of  "Uncle  Josh"  fame,  recently  ap- 
peared at  the  Crystal  Theater  in  Milwaukee  and 
called  upon  talking  machine  dealers  while  in  the 
city. 

A.  D.  Harriman,  manager  of  the  Milwaukee 
branch  of  the  Columbia  Phonograph  Co.,  spent 
two  days  of  the  present  week  in  Chicago  visit- 
ing relatives  and  acquaintances.  Mr.  Harriman 
was  formerly  connected  with  the  Chicago  sales 
department  of  the  Columbia  Co. 

E.  E.  Farnsworth,  retail  phonograph  dealer  at 
Fort  Atkinson,  Wis.,  recently  called  upon  Mil- 
waukee dealers. 

W.  P.  Hope,  salesman  for  the  National  Phono- 
graph Co.  for  Wisconsin  and  northern  Michigan, 
recently  left  for  Orange,  N.  J.,  where  he  will 
spend  ten  days  in  inspecting  the  home  factory 
before  he  goes  out  on  his  fall  trips. 

The  Bryan  records  are  to  play  a  prominent 
part  in  the  coming  presidential  campaign  in  Mil- 
waukee. At  a  recent  meeting  of  the  Jefferson 
Club,  the  leading  Democratic  organization  in  the 
city,  Lawrence  McGreal  demonstrated  the  ten 
Bryan  records,  with  the  result  that  the  club 
members  were  so  highly  enthused  that  arrange- 
ments have  been  made  for  Mr.  McGreal  to  sup- 
ply several  machines  and  the  entire  list  of 
Bryan  records  for  use  in  the  campaign  work  in 
Milwaukee  county.  Col.  Charles  P.  Merriam,  a 
prominent  G.  A.  R.  man  of  ]\Iilwaukee,  will  have 
charge  of  this  feature,  which  is  expected  will 
be  a  remarkable  success. 


THUNDER  STORM  RECORDED. 


Having  exhausted  all  terrestrial  subjects  for 
sound  reproduction,  the  Edison  people  are 
branching  off  into  the  elements. 

A  few  days  ago  one  of  their  women  artists  was 
engaged  in  making  a  record  at  the  Edison  Re- 
cording Department,  which  is  on  the  top  floor 
of  the  Knickerbocker  building,  New  York  City. 
A  thunderstorm  came  up  suddenly  and  there  was 
a  blinding  flash  of  lightning  followed  by  a  loud 
peal  of  thunder.  The  singer,  yielding  to  her 
womanly  fear  of  thunder  and  lightning,  at  once 
stopped  singing,  in  fact,  was  made  so  nervous 
that  she  quit  for  the  day. 

When  the  record  was  taken  into  the  testing 
room  and  played  it  reproduced  the  thunder  clap 
quite  plainly.  Mr.  Cronkhite,  of  the  recording 
department,  says  he  has  gotten  thoroughly  ac- 
customed to  stage  thunder,  but  this  is  the  first 
instance  of  the  real  thing  "recorded." 

The  record  is  being  kept  as  a  freak. 


GOOD  TRADE  REPORT  FROM  SAVANNAH. 


(Spoci.il  to  The  TalkiiiR  M.nchinc  World.) 

Savannah.  Ga.,  Aug.  7,  190S. 

Rhodes  &  Harvety  report  a  satisfying  demand 
tor  both  Columbia  disc  and  cylinder  records,  in- 
cluding the  large  records  for  cylinder  machines. 
Graphophones  are  also  selling  well.  The  com- 
pany state  that  their  business  for  July  compares 
very  favorably  with  that  for  the  same  month 
last  year. 

The  Knight  Drug  Co..  who  carry  the  Victor 
and  Edison  lines,  make  an  equally  pleasing  re- 
port through  the  department  manager,  Sam 
Berner,  and  claim  to  be  breaking  various  selling 
records.  In  fact,  practically  all  the  talking 
machine  dealers  declare  that  the  business  in  this 
city  is  at  high-water  mark,  and  are  very  opti- 
mistic regarding  a  heavy  fall  trade. 


PIANO  DEALERS  ADD  "TALKERS." 


Mehlhof  &  Griess,  a  new  firm  of  music  dealers 
in  Sutton.  Xeb..  have  installed  a  large  and  com- 
plete stock  of  Victor  and  Edison  machines  and 
records,  purchasing  the  goods  from  the  Ross  P. 
Curtice  Co..  the  jobbers  of  Lincoln.  Neb.  The 
firm  state  that  they  are  already  doing  a  very 
nice  business. 


ANDREWS  TALKEVG  MACHINE 
— SUPPLY  HOUSE  ^= 

Credits  it.'^elf  with  bcinff  the  quickest  and  most  prompt  sliip- 
per  of  all  orders  on  this  line — making  no  distinction  on  size 
of  Older,  as  our  stock  is  large  and  complete. 

GENERAL  DISTRIBUTERS  FOR 

EDISON  and   VICTOR  MACHINES 

and  RECORDS 

COMPLETE  STOCK  OF 

RECORD  CABINETS,  HORNS  and  Accessories 

A  Trial  Order  Will  Convince 

SYRACUSE,  N.  V.  W.  D.  ANDREWS  BUFFAIO,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


7 


New  Victor  Records  for  September 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-inch— 35  cents 

No. 

5518    Musette  Victor  Orchestra 

(Walter  B.  Rogers,  Conductor.) 

5383    Bavarian  Yodel  (The  Waterfall). 

Macdonough  and  Watson 

5397    Smile,  Smile,  Smile. 

Miss  Jones  and  Mr.  Murray 

5377    Uncle  Josh's  Letter  From  Home.  ..Cal.  Stewart 


10-lnch — 60  cents 

5511  Our  Director  March  Artuhr  Pryor's  Band 

5522  In  Lover's  I^ne  Arthur  Pryor's  Band 

5528    Medley  of  Waltz  Songs. 

Victor  Dance  Orchestra 
(Walter  B.  Rogers,  Conductor.) 

5523  Come  Where  My  Love  Lies  Dreaming.  'Cello 

and  Flute  Duet  with  Harp..Trein  and  Lyons 

5519   Jock  o'  Hazeldean  Henry  Burr 

5525  I  Lost  My  Heart  When  I  Saw  Your  Eyes. 

Harry  Macdonough  and  Haydn  Quartet 

5526  Guard  While  I  Sleep  Harold  Jarvis 

5514    Sing-  Me  to  Sleep,   Fritz  (Lullaby). 

Joseph  Hortiz 

5512  The  Wanderer's  Night  Song.  Stanley  and  Burr 
5516    Stupid  Mr.  Cupid  Ada  Jones 

5524  Maria — Spanish  Ballad  (Vision  d'Amour). 

Senor  Guetary 

5527  Somebody  That  I  Know  and  You  Know,  Too. 

Arthur  Clough 

5513  The    Party   That   Wrote   Home    Sweet  Home 

Never  Was  a  Married  Man.... Eddie  Morton 


No. 

5509  Childhood  Harry  Macdonough 

5507  Tipperary  (Irish  Song)  Billy  Murray 

5505    When  Sweet  Marie  Was  Sweet  Sixteen. 

Macdonough  and  Bieling 

55U6    Over  the  Hills  and  Far  Away. 

Macdonough  and  Bieling 

5508  When  You  Wore  a  Pinafore. 

Stanley  and  Macdonough 

5529  Wishes  Collins  and  Harlan 

5515    I've  Taken  Quite  a  Fancy  to  You. 

Miss  Jones  and  Mr.  Murray 

5532    Cuddle  Up  a  Little  Closer,  Lovey  Mine  (from 
"The  Three  Twins"). 

Miss  Jones  and  Mr.  Murray 

5530  Victor  Minstrels,  No.  12.  (Introducing  "Dixie, 

and  the  Girl  I  Love"  and  *'H-A-S-H— Dat 
Am  the  Word  I  Love."). 

Victor  Minstrel  Company 

5531  It's  Up  to  You  to  Do  the  Rest. 

Miss  Stevenson  and  Mr.  Stanley 

5510  Flanagan's   Troubles    in    a    Restaurant.  Irish 

Specialty  Steve  Porter 

5520  Henny   and   Hilda   at   the   Schiitzenfest.  De- 

scriptive Specialty. 

Miss  Jones  and  Mr.  Spencer 

5521  House-Cleaning  Time.    Descriptive  Specialty. 

Miss  Jones  and  Mr.  Spencer 


12-inch— $1 

31705    Belisario  Overture   Cl^onizetti) . 

Artllur  Pryor's  JjancI 


New  Victor  Red  Seal  Records 

No.  Eminsi  Ejiiiies,  Soprano 

88131  (a)  Love  in  May  (Parker),    (fe)  I  Once  Had 

a  Sweet  Little  Doll,  D'ears  (Nevin).  12-inch, 
with  Piano,  $3.    In  English. 

88133  La  Chanson  des  Baisers  (Bemherg)  (The 
Kiss).    12-inch,  with  Piano,  $3.    In  French, 

Lonise  Homer,  Contralto 

88132  Stabat  Mater  (Rossini)  Fac  ut  portem  (Endow 

Me).   12-inch,  with  Orchestra,  $3.    In  Latin. 

Pol  Plaiieoii,  Bsiss 

85126  Mignon  (Thomas)  Berceuse  (Lullaby).  12- 
inch,  with  Orchestra,  $3.     In  Italian. 

Cliarles  Dalniore.s,  Tenor 

81088  Contes  d'Hofrman  (Offenbach)  C'est  Elle  (Tis 
She!).  10-inch,  with  Orchestra,  $2.  In 
French. 

Alice  Nielsen — Florencio  Constantino 

64091  Romeo  et  Juliette  (Gounod)  Ne  Fuis  Encore 
(Linger  Yet  a  Moment).  10-inch,  with  Or- 
chestra, $1.    In  French. 

Evan  Williams,  Tenor 

640SS  Mary  of  Argyle  (Nelson).  10-inch,  with  Or- 
chestra, $1.    In  English, 

George  Hamlin,  Tenor 

64089  The  Dear  Little  Shamrock  (Cherry).  10-inch, 
with  Orchestra,  $1.     In  English, 

74113  The   Lord   Is   My   Light    (Allitson).  12-inch, 

with  Orchestra,  $1.50.    In  English. 

Emilio   de  Gogorza,  Baritone 

74114  Hamlet    (Thomas)    Brindisi    (Drinking  Song), 

12-inch,  with  Orchestra,  $1.50,    In  French. 


This  complete  list  of  new  Victor  Records  will  appear  in  our  double-page  advertise- 
ment in  the  leading  magazines  for  September,  and  attention  will  also  be  called  to  them 
during  the  latter  part  of  August  in  the  principal  daily  newspapers  throughout  America. 

This  magazine  and  newspaper  advertising  reaches  millions  of  people  and  benefits 
dealers  everywhere.  It's  to  your  advantage  to  have  the  complete  list  on  the  simultaneous 
opening  day,  August  28th,  so  that  you  can  take  care  of  every  customer. 

You  know  every  Victor  Record  is  a  perfect  record;  has  the  unequalled  Victor  tone 
quality.  And  every  Victor  Record  you  sell  means  a  pleased  customer,  and  helps  you  build 
a  steady,  profitable  record  business. 

So  make  an  effort  to  get  all  this  desirable  trade  that's  in  your  neighborhood. 


Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 
Preserve   Your   Records    and   Get   Best    Results  by  Using   Only  Victor  IVeedle; 


8 


THE  TALKING  IMACfflNE  WORLD. 


TOLEDO  MAKES  GOOD  SHOWING 


For  the  Month  Just  Closed — Dealers  Have  Se- 
cured Results  by  Hard  Work — Whitney  & 
Currier's  Good  Business — Columbia  Co. 
Opens  Branch  Office 


experiment  was  sensational  in  the  extreme  and 
attracted  much  attention.  The  dealer  got  the 
idea  from  the  cover  of  the  July  catalog  supple- 
ment of  the  Indestructible  Phonographic  Record 
Co..  whereon  was  pictured  a  record  from  which 
protruded  an  enormous  firecracker.  He  says  his 
next  experiment  will  be  with  dynamite. 


some  such  device  would  not  be  able  to  distin- 
guish the  notes  of  his  own  instrument  from  the 
general  volume  of  sound  emitted  by  the  orches- 
tra as  a  whole.  '-Stroh"  violins  were  invented 
in  London,  and  but  few  of  them  have  as  yet 
found  their  way  into  this  country. 


(Special  to  The  Talking  Machine  World.) 

Toledo.  0.,  August  6,  1908. 
The  trade  in  this  city  shows  a  slight  improve- 
ment, despite  the  looked-for  summer  dulness,  the 
demand  for  records  keeping  up  in  a  remarkable 
manner,  though  the  sales  of  machines  have 
dropped  off  slightly.  The  dealere  have  been 
making  an  extra  effort  to  boom  their  business, 
and  as  a  result  the  July  average  was  very  satis- 
factory. 

The  Whitney  &  Currier  Co.  have  been  doing 
good  business  with  the  Victor  line,  and  report 
a  brisk  demand  for  both  Red  Seal  and  Inde- 
structible records,  many  vacationists  making  it 
a  point  to  take  a  liberal  supply  of  records  away 
with  them. 

The  Columbia  Phonograph  Co.  have  opened  a 
branch  oflRce  in  the  Spitzer  Building,  with  Mr. 
Dunn  as  manager.  A.  C.  Erisman,  Toledo  man- 
ager for  the  Columbia  Co.,  has  increased  the 
force  of  outside  salesmen  who  are  now  covering 
a  large  territory  and  getting  excellent  results. 
In  fact,  the  business  of  this  branch  in  July  sur- 
passed that  of  the  same  month  last  year. 

The  various  other  dealers  have  equally  en- 
couraging reports  to  make,  and  without  excep- 
tion look  for  a  heavy  fall  trade. 


RECORD  MAKING  BY  ORCHESTRA. 


MUSICAL  INSTRUMENTS  IN  CHINA. 


Changes  in   Instruments  Necessary  to  Secure 
Satisfactory  Tonal  Results  in  Records. 


Some  Comments  on  the  Demand  for  Talking 
Machines  and  Other  Creations  in  China. 


PEOOF  OF  "INDESTRUCTIBILITY." 


The  fact  that  the  word  "Indestructible"  as 
applied  to  a  certain  make  of  talking  machine 
records  was  not  a  misnomer  was  demonstrated 
in  a  unique  and  convincing  manner  by  a  western 
dealer,  who  placed  a  giant  firecracker  inside  a 
record  and  touched  it  off.  The  record  was  not 
damaged  in  the  least  by  the  explosion,  bein? 
afterward  placed  on  a  machine  and  played.  The 


The  making  of  talking  machine  "records"  has 
made  necessary  some  strange  and  novel  modifica- 
tions in  the  old-fashioned  musical  instruments. 
An  ingenious  New  Yorker,  who  conducts  an  or- 
chestra on  purpose  for  making  records,  has  de- 
voted much  time  and  study  to  the  modification 
of  musical  instruments  in  order  to  increase  the 
adaptability  of  their  music  to  phonographic  re- 
production. Notable  among  these  modifications 
is  a  B  flat  clarinet,  in  which  the  end,  or  "bell," 
is  twisted  upward.  This  improvement,  which  is 
patented,  was  executed  in  conjunction  with  a 
noted  and  successful  clarinet  player,  and  was 
rendered  necessary  by  the  fact  that  the  high 
notes  of  the  clarinet  leave  the  instrument  via  the 
little  stop  notes  along  the  tube,  whereas  the  low 
notes  leave  by  the  bottom,  or  "bell."  The  low 
notes,  when  reproduced,  were  found  to  have 
created  a  "blast"  quite  out  of  harmony  with  the 
rest  of  the  music,  and  only  after  several  months 
of  patient  experiment  was  the  right  form  of 
"bell"  evolved. 

The  most  important  modification  of  a  musical 
instrument  in  this  field,  however,  is  the  "Stroh" 
violin,  in  which  the  sound-box  is  non-existent, 
being  replaced  by  a  diaphragm  in  metal.  This 
enormously  increases  the  volume  of  sound 
emitted  by  the  violin.  The  "Stroh"  is  fitted  with 
two  horns,  the  larger  of  which  is  directed  toward 
and  conducts  the  sound  to  the  recording  appa- 
ratus of  the  talking  machine,  and  the  smaller  is 
pointed  to  the  ear  of  the  player,  who  without 


If  advancement  in  musical  art  is  a  fair  index 
to  advancement  in  civilization,  then  there  is  rea- 
son to  believe  that  in  China  the  march  of  prog- 
ress is  on  in  earnest.  The  American  vice-consul 
at  Tsingtau,  as  mentioned  in  last  month's  World, 
reports  a  remarkable  demand  for  musical  goods 
and  incidentally  for  those  latter-day  stand-bys 
of  the  music  trade,  the  talking  machine.  It  is 
true  that  the  talking  machines  talk  Chinese  and 
execute  Chinese  morceaux,  but  the  fact  remains 
that  the  nucleus  of  an  unlimited  repertoire  is 
there  and  that,  as  the  machines  are  made  in 
America,  the  probabilities  of  a  broad  and  in- 
structive expansion  of  that  repertoire  are  excel- 
lent. Moreover  the  pianola  has  found  its  way 
into  the  Flowery  Kingdom  and  so  cordially  has 
it  been  received  that  a  firm  at  Shanghai  has 
actually  begun  the  manufacture  of  an  imitation 
instrument  which  is  assured  of  a  large  sale.  Add 
to  this  that  John  Chinaman  buys  German  har- 
monicas in  large  quantities  and  it  will  be  seen 
that  the  germs  of  artistic  taste  have  been  im- 
planted and  that  their  development  is  but  a  ques- 
tion of  time.  And  this  means  much,  for  once 
our  Oriental  neighbors  rise  to  the  level  of  the 
"Merry  Widow"  waltz  and  the  Bam  Dance,  the 
rest  of  the  world  may  look  out.  It  is  a  serious 
matter  when  400,000,000  of  people,  pre-s-iously 
besotted,  take  to  waltz  music  and  ragtime. 


Talking  machine  men  will  have  completed 
their  vacations  before  the  next  World  appears. 


Why  Not  Increase  Your  Record  and  Machine  Sales 


BY  SELLIIMG 


THE  MUNSON  FOLDING  HORN? 

Do  You  Realize,  Mr.  Talking  Machine  Man — how  much  of  your  new  business  is  due  to  your  customers 
carrying  their  machines  and  records  from  one  friend's  house  to  another's  ?  How  much  this  unconscious 
missionary  work  of  theirs  in  interesting  others  in  your  product,  and  thereby  stimulating  their  own,  is  doing  for 
this  trade  in  general  ?  And  yet  do  you  not  often  wonder  that  more  do  not  tire  of  lugging  such  clumsy  articles  ? — 
The  machines  and  records  are  all  right.  But— It  is  that  nnsbapely,  ungainly, 
unwrapabie  tiling  callfd  a  liorn,  tliat  causes  all  the  tronble,  and  is  gradually  and 
will  surely  wipe  out  this  benelicial  custom  unless  you  rectify  it. 

WE  CAN  HELP  YOU,  IF  YOU  WILL  LET  US 


THE  MUNSON  FOLDING  HORN  FOR  DISC  AND  CYLINDER  MACHINES 

Is  the  only  One-Piece  Indestructible  Folding  Horn  on  the  Market. 
Made  of  the  finest  quality  of  Selected  Leatherette — in  plain  solid 
colors  or  handsomely  decorated  by  hand. 


WHEN  OPEN  AND  IN  USE  it  compares  in  beauty  of  line  and 
construction  with  any  on  the  market  and  for  purity  of  tone  repro- 
duction is  far  superior  to  the  metal  horn. 


WHEN  FOLDED  AND  CARTONED  it  occupies  only  a  space  of 
33  inches  long  by  3'o  inches  square — An  ideal  parcel  for  carrying  or 
handling  and  impervious  to  damage. 


LET  US  QUOTE  YOU  PRICES  AND  START  YOU  ON  THE 
ROAD    TO    A    PROFITABLE    BUSINESS    IN    THE  FALL. 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650  52  Ninth  Ave.,  New  York  City 

TORONTO  PHONOGRAPH  CO.,  Toronto,  Ont.,  Canadian  Agents. 


THE  TALKING  MACHINE  WORLD. 


9 


EDWARD  LYMAN  BILL.  -   Editor  and  Praprietor 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  E^KES,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NiCKLiN,  L.  J.  Chamberlin. 

Boston  Office  :    Ernest  L.  Waitt,  100  Boylston  St. 
ChicMo  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

PhilaLdeiphia  Office  :       Ninneapalis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office :  San  FraKcisco  Office : 

Chas.  N.  Van  Buren.  S.  H.  Gray,  88  First  St. 

Cleveland  Office :  G.  F.  Prescott. 
Cincinnati  Office  :    Bernard  C.  Bowen. 

London.  England,  Office: 

69  Basinghall  St.,  E.  C.       W.  Lionel  Sturdy,  Manager. 
Berlin,  Germany,   Chas.  Robinson,  Breitestrasse  5. 

Published  the  I5th  of  every  month  at  I  Madison  Ave.  N.Y 

SUBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

R.EMITTANCES.  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^^IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DisttLnce  Telephones— Numbers 4677  and  4678  Gram- 
ercy.   Cable  Address:  "Elbill,"  New  Y9rk. 


NEW  YORK.  AUGUST  15.  1908. 

THE  talking  maclime  is  going  to  cut  quite  a 
figure  in  the  presidential  campaign. 
Both  Bryan  and  Taft  have  on  several  occasions 
devoted  considerable  time  to  making  three-minute 
speeches  on  the  leading  issues  of  the  day  for 
talking  machine  reproduction.  These  records 
have  been  distributed  in  all  parts  of  the  country, 
and  the  candidates  will  be  heard  through  the 
medium  of  the  talking  machine  in  every  nook 
and  corner  of  the  country.  The  value  of  this 
kind  of  work  as  a  vote-getting  power  should  not 
be  ridiculed,  because  it  is  liable  to  be  consider- 
able, and  in  States  where  the  victory  is  decided 
by  a  very  narrow  margin  it  may  be  that  the 
talking  machine,  through  its  power  in  influencing 
votes,  will  decide  the  election.  A  case  in  point — 
recently  a  man  who  had  looked  upon  Bryan  as 
an  unsafe  leader  remarked  to  us  that  he  had 
changed  his  mind.  He  had  visited  a  talking 
machine  store  and  heard  a  series  of  his  speeches, 
and  he  said  that  a  man  who  could  talk  like  that 
was  all  right  and  he  should  vote  for  him.  This 
is  only  a  straw,  but  it  certainly  indicates  the 
power  of  the  talking  machine  as  a  means  of 
reaching  voters.  Therefore,  if  we  figure  that 
these  record  speeches  will  be  heard  by  millions 
of  people  who  otherwise  would  not  have  had 
the  opportunity  of  listening  to  the  candidates' 
voices,  we  must  also  consider  the  favorable  im- 
pression made  upon  the  voters  and  the  possible 
result  upon  the  election. 

IT  would  have  seemed  ridiculous  a  few  years 
ago  to  have  predicted  that  the  talking  ma- 
chine would  have  been  a  power,  and  possibly  the 
power  to  decide  a  presidential  election,  and  yet 
Bryan's  willingness  to  talk  for  reproduction  on 
machines  on  all  occasions,  and  the  desire  on  the 
part  of  voters  to  listen  to  his  voice  in  every 
village  and  hamlet  throughout  the  land  is  des- 
tined to  have  no  unimportant  effect  in  deter- 
mining the  great  contest  for  political  supremacy 
which  is  before  us.    It  was  only  last  week  chat 


Mr.  Bryan  spent  an  entire  forenoon  making  more 
speeches  for  record  purposes,  and  if  he  will  con- 
tinue to  deliver  his  short  speeches  upon  copies 
of  the  times  and  the  talking  machine  transmits 
these  to  millions  of  people,  the  talking  machine 
at  once  becomes  an  enormous  political  factor. 
The  fact  that  Mr.  Taft,  the  Republican  candidate 
for  President,  can  now  be  heard  through  the  me- 
dium of  the  talking  machine,  is  another  tribute  to 
its  influence.  President  Roosevelt,  who  was  also 
approached,  declined  to  have  any  speeches  record- 
ed. Of  course,  it  may  be  dignified  to  assume  that 
position,  but  Mr.  Bryan  is  not  losing  any  oppor- 
tunities which  are  coming  his  way  which  will 
enable  him  to  talk  to  large  audiences.  It  is  said 
to-day  that  he  has  talked  to  a  greater  number  of 
.people  during  the  last  twelve  years  than  any 
man  now  living,  and  now  through  the  acquisi- 
tion of  the  talking  machine  as  one  of  the  Bryan 
distributing  forces,  it  means  that  his  audiences 
will  vastly  increase.  The  demand  for  campaign 
records  is  large  and  is  constantly  growing,  show- 
ing the  interest  which  the  public  have  in  listen- 
ing to  them.  Much  surprise  has  been  ex- 
pressed at  the  clearness  of  these  noted  records, 
showing  that  millions  of  people  had  no  concep- 
tion of  the  marvelous  reprodvictive  powers  of  the 
talking  machine. 

THERE  is  still  considerable  talk  in  trade 
circles  concerning  the  work  accomplished 
by  the  Jobbers'  convention  at  Atlantic  City  last 
month,  and  now  that  the  convention  has  passed 
into  history,  we  are  able  to  review  its  objects 
and  accomplishments  in  a  fairer  manner.  To 
begin  with,  it  is  apparent  that  the  jobbers  them- 
selves are  enthusiastic  upholders  of  restricted 
prices.  They  recognize  that  that  system  is  the 
sheet  anchor  of  strength  to  the  talking  machine 
trade.  That  principle  has  been  indorsed  in  every 
way,  and  the  jobbers  most  heartily  and  enthu- 
siastically approve  it.  It  must  be  conceded  when 
we  impartially  review  the  proceedings  of  the 
convention  and  dissect  the  papers  which  were 
prepared,  that  it  was  no  holiday  purpose  solely 
that  took  the  jobbers  to  Atlantic  City..  They 
were  actuated  by  the  desire  to  better  trade  con- 
ditions, to  improve  the  environments  of  the  legiti- 
mate jobbers,  and  a  thorough  analysis  of  the 
sentiments  voiced  will  show  that  the  important 
jobbers  are  pretty  harmonious,  as  far  as  fixed 
plans  and  principles  are  concerned.  The  Job- 
bers' Association  is  opposed  to  department  stores 
and  dealers  who  qualify  as  jobbers,  securing  the 
jobbers'  privileges  when  they  have  no  idea  of 
conducting  other  than  retail  enterprises.  There 
is  a  manifest  desire  to  select  quality  trade  rather 
than  quantity  trade,  and  the  jobbers  believe  that 
there  should  be  the  most  harmonious  relations 
existing  between  the  producing  and  distributing 
forces.  They  believe  that  the  manufacturers 
should  vise  applicants  who  desire  to  enter  the 
trade  ranks  as  dealers.  They  affirm  that  if  the 
manufacturers  themselves  do  this  it  will  natu- 
rally mean  the  elevation  of  the  character  of  the 
men  engaged  in  retailing  talking  machines,  and 
it  is  quality  which  counts  in  business,  rather 
than  quantity. 

THE  question  of  exchange  of  records  came 
up  for  serious  consideration.  "Cut  outs" 
and  records  damaged  in  the  process  of  manu- 
facture came  in  for  more  discussion  than  perhaps 
any  other  topic,  and  to  good  purpose,  as  our  news 
columns  show.  The  question  of  discounts  also 
was  threshed  over,  and  it  was  considered  that 


the  dealers  themselves  should  be  compelled  to 
invest  more  capital  in  stock,  thus  bringing  into 
the  business  men  of  greater  ability  and  financial 
responsibility,  so  that  the  new  blood  might  be 
stronger  and  more  virile,  by  insisting  upon 
larger  initial  purchases  when  a  man  qualifies  as 
a  talking  machine  dealer.  Taken  altogether,  the 
association  has  accomplished  much  since  its 
formation  a  little  over  a-  year  ago,  and  familiar 
as  we  are  with  different  associations  in  several 
trades,  we  are  confident  that  there  is  no  jobbers' 
organization  in  the  entire  industrial  world  which 
has  accomplished  as  much  within  a  brief  period 
as  has  the  Talking  Machine  Jobbers'  Association. 
The  complete  report  of  the  convention  proceed- 
ings which  appeared  in  last  month's  World  will 
go  far  toward  proving  the  truth  of  this  state- 
ment. The  Jobbers'  Association  has  demon- 
strated its  right  to  exist  and  its  desire  to  be  a 
useful  factor  in  the  development  of  the  talking 
machine  industry. 

FALL  will  soon  be  here,  and  it  behooves  every 
man  to  be  in  line  to  catch  the  first  favor- 
ing trade  breezes.  We  fall  into  the  habit  of  say- 
ing that  the  year  in  which  we  hold  a  presidential 
election  is  an  off  year  in  business.  Pei'haps  it 
is,  but  it  is  a  dangerous  rut  to  get  into,  because 
it  is  pretty  hard  to  extract  ourselves  from  it. 
We  say  that  business  is  going  to  be  dull  in  presi- 
dential years,  and  it  usually  is.  But  this  great 
big  country  is  going  ahead  and  will  prosper, 
regardless  of  individual  preference  at  the  polls. 
Crop  indications  are  excellent,  and  the  great 
Middle  West  promises  to  be  a  great  battle  ground 
for  trade  this  year.  With  the  big  crops,  and  the 
fact  that  we  have  exhausted  nearly  all  of  the 
reserve  stock,  the  wheels  of  the  factories  should 
revolve  in  a  lively  manner  in  order  to  meet  with 
the  requirements  of  trade.  There  will  be  a  de- 
mand for  products  in  all  lines,  there  is  no  doubt 
about  it,  and  the  merchant  who  is  best  prepared 
to  meet  these  demands,  will  be  the  one- who  will 
make  the  greatest  profits  during  the  coming  fall. 

OUR  advice  to  the  talking  machine  trade  is  to 
keep  in  readiness  to  make  the  most  out  of 
the  improved  conditions  which  must  be  with  us 
in  the  early  fall.  The  talking  machine  manufac- 
turers are  planning  liberal  campaigns.  Louis  F. 
Geissler,  general  manager  of  the  Victor  Co.,  stated 
at  Atlantic  City  last  month  that  his  company 
were  planning  larger  advertising  appropriations 
than  ever  before.  Now,  a  vastly  increased  ex- 
penditure for  publicity  work  on  the  part  of  a 
great  company  helps  every  jobber  and  every 
dealer.  It  is  the  wonderful  power  of  this  pub- 
licity which  has  made  the  demand  for  talking 
machines  in  every  part  of  this  country,  and  with 
the  increased  emphasis  placed  on  the  publicity 
which  the  great  producing  concerns  are  planning 
for  the  early  fall,  the  jobbere  and  dealers  should 
also  prepare  to  make  the  most  of  the  situation. 

SOME  of  the  best-posted  men  in  financial 
circles  in  this  country  predict  a  constantly 
bettered  condition  of  trade  as  the  fall  season 
advances,  and  our  own  advices  from  the  various 
parts  of  the  country  corroborate  these  predic- 
tions. It  should  be  understood  that  this  trade 
paper  institution  has  a  complete  organization 
covering  all  parts  of  America,  as  well  as  foreign 
lands.  We  receive  at  regular  intervals  advices 
concerning  trade  conditions  and  future  prospects 
for  business,  and  during  the  last  few  weeks  the 
reports  which  have  been  received  at  this  oflice 
have  embodied  highly  optimistic  statements. 


10 


THE  TALKING  MACHINE  WORLD. 


An  Edison  Phonograph  Customer  Isn't 
a  "Talking  Machine"  Customer. 


There  are  a  number  of  "talking  machines" — there  is  only  one 
Phonograph. 

That  one  is  the  Edison,  made  under  the  personal  supervision  of 
Mr.  Edison  himself  and  so  widely  advertised  and  extensively  distribu- 
ted, that  the  word  "Phonograph"  is  nearly  everybody's  synonym  for 
a  sound-reproducing  instrument. 

But  the  Edison  Phonograph  is  the  instrument  that  people  every- 
where read  about,  hear  at  their  friends'  homes,  become  enthusiastic 
over,  and  want. 

Play  the  Edison  in  your  store.  Its  sweet  tone  and  perfect  rendition 
of  all  music  and  songs  will  make  sales.  Display  the  Edison  in  your 
window.  Its  fine  appearance  and  workmanship  will  take  the  eye. 
Demonstrate  the  Edison.  Its  musical  qualities,  big,  specially  made 
horn,  long,  smooth-running  motor,  indestructible  reproducing  point 
and  sensitive  wax  records,  will  bring  an  instantaneous  decision. 

If  you  are  trying  to  get  trade  without  the  Edison  Phonograph 
and  Records  you  are  making  a  costly  mistake. 

Put  in  the  line  if  you  are  without  it.  Stock 
up  if  your  line  is  low.  Any  nearby  Edison 
jobber    will    take    good    care    of  you. 


NATIONAL  PHONOGRAPH  COMPANY, 


59  LsLkeside  Avervue 
ORANGE.  N.  J. 


JOBBERS  OF  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany,  N.   K.— Finch  &  H«hn. 
Allenlown   Fa. — G.  C.  Aschbach. 
Astoria,  N.  Y, —  lohn  Rose. 
Atlanta,  Ga. — Atlanta  Phono.  Co.,  Phillip] 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Mt.S.  L.  Crosby  Co. 
Birmintham,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Eilers  Piano  House. 

Boston — Boston  Cycle  &  Sundry  Co., 
Eastern  Talking  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo — W.  D.  Andrews,  Neal,  Oark  & 
Neal  Co. 

Burlington,   Vt. — American   Phono.  Co. 

Canton,  O.— Klein  &  Heffelman  Co. 

Chattanooga,  Tenn. — J.  H.  Templcman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Healy,  Montgomery,  Ward  k 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzer 
Co. 

Cincinnati,  0. — Ball-Fintze  Co.,  llsen  & 
Co.,  The  Milner  Music  Co.,  Kudolpl. 
Wurlitzer  Co. 

Clfvtland — Eclipse  Musical  Co. 

Columbus,  O.— Perry  B.  Whitsit  Co. 

Dallas,  Tex.  —  Southern  Talking  Macb.  Co. 

Dayton,  O. — Niehaus  &  Dohse. 

Denver — Denver  Dry  Goods  Co.,  Hext 
Music  Co. 

Des  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque   la. — Harger  *  Bliah. 
Eatlon,  Pa.— William  Werner. 
Elmira,  N.   Y. — Elmira  Arms  Co. 
HI  Past.  Ter.—V/.  G.  Wall  Co. 
Fitehburg   Miait. — I»er  Johnson  Sporting 
Gooda  Co. 


Fort  Dodge,  Iowa — Early  Music  House. 

Fori  Smith,  Ark. — R.  C.  Bollinger. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y, — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont. — Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  J- — ^Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co.,  A.  B.  Wahl  &  Co..  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Alusic 
Co.,  Schmelzer  Arms  Co. 

Kingston,  N.  Y. — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln,  Neb. — Ross  P.  Curtice  Co.,  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montenegro-Riehm  Music  Co. 

Lowell,  Mass. — Thos.  Wardell. 

Manchester,  N.  H. — John  B.  Varick  Co. 

Memphis— ¥.  M.  Atwood.  O.  K.  Houck 
Piano  Co. 

M ihvaukec — I^urencc  McGreal. 

Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 

Mobile,  Ala.—V/.  H.  Reynalds. 

Montgomery,  Ala. — R.  L.  Penick. 

Nashville.  O.— Nashville  Talk.  Mach.  Co., 
Maprudcr  &  Co. 

Newark,  N.  J. — Douglas  Phono.  Co.,  A. 
O.  Petit,  Rapke  Phono.  Co. 

Newark,  0. — Ball-Fintze  Co. 

New  Bedford,  Mass. — Household  Furnish- 
ing Co. 

Nerv    Haven — Pardrc-Ellcnberecr  Co..  Inc. 
New   York  City — Blackman  Talking  Ma- 
chine Co.,  J.   F.   Blackman  &  Son,  I. 


Davega,  Jr.,  Inc 
Douglas   Phonograph  Co., 


S.  B. 


Davega  Co., 

Jacot  Music 

Box  Co.,  X'ictor  H.  Rapke,  The  Regina 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat.  Auto. 
Fire  Alarm  Co. 


-Kohler  &  Chase. 
-Proudfit  Sporting 


Oakland,  Cal.- 
Ogden,  Utah 
Co. 

Oklahoma    City,    Okla. — Smith's 
graph  Co. 

-Nebraska  Cycle  Co.,  Shultz 


Goods 
Phono- 


Omaha,  Neb.- 

Bros. 
Oswego,  N.  y.- 
Paterson,  N.  /.- 


-Frank  E.  Bolway. 
-James  K.  O'Dea. 

Peoria,  lit. — Charles  C.  Adams  &  Co. 
Peoria  IMionograph  Co. 

Philadelphia — Louis  Buehn  &  ISro..  C.  J 
Heppe  &  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana 
maker,  Western  Talking  Machine  Co. 
H.  A.  Weymann  4  Son. 

Pittsburg. — Pittsburg  Phonograph  Co. 
Powers  &  Henry  Co.,  Standard  Talking 
Machine  Co. 

Portland,  Me.—W.  H.  Ross  4  Son. 

Portland.  Ore. — Graves  &  Co.,  Inc. 

Proi-idence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co..  I.  Samuels  &  Bro.,  A.  T.  Scat- 
tergood  Co. 

Quebec— C.  Rofcitaille. 

Quincy,  III. — Quincy  Phonograph  Co. 

Reading,  Pa. —  Reading  Phonograph  Co. 

Richmond — C.  B.  Haynes  &  Co. 

Rochester — A.  J.  Deninger.  Mackie  Piano, 
O.  ft  M.  Co.,  Talking  Machine  Co. 

Sacramento,  Cal. — A.  J.   Pommer  Co. 


Salt  Lake  City — Clayton-Daynes  Music  Co. 
San  Antonio,  Tex. — H.  C.  Rees  Optical 
Co. 

San  Francisco — Peter  Bacigalupi  &  Sons. 

Schenectady,  N.  Y. — Finch  &  Hahn,  Jay 
A.  Rickard  &  Co. 

Scranton — Ackerman  &  Co.,  Technical 
Supply  Co. 

Seattle,  Wash.—D.  S.  Johnston  Co.,  Koh- 
ler &  Chase. 

Sharon.  Fa.— W.  C.  De  Forest  &•  Son. 

Sioux  City,  Iowa — Early  Music  House. 

Spokane,  Wash. — Spokane  Phono.  Co. 

Springfield,  Mass. — Flint  &   Brickett  Co. 

St.  John.  N.  B.—V/.  H.  Thorne  &  Co., 
Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 

ber-Benner  Music  Co.,  Silverstone  'I'.ilk- 

ing  Machine  Co. 
.S~f.  Paul    W.  J.  Oyer  &  Bros.,  Kochlcr  & 

Iliiirichs,  Minnesota  Phono.  Co. 
Syracuse — W.  D.  Andrews. 
Toledo— Htyet  Music  Co. 
Toronto — R.    S.   Williams   &   Sons  Co., 

Ltd. 

Trenton,   N.   J. — Stoll    Blank   Book  and 

Stationery  Co.,  John  Sykes. 
Troy,  N.  K.— Finch  &  Hahn. 
Utica — Clark-Horrocks    Co.,    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co. 
Vancouver,  B.  C— M.  W.  Waitt  &  Co., 

Ltd. 

Washington — E.  F.  Droop  &  Sons  Co. 
Waycross,  Ga. — Geo.  R.  Youmans. 
Williamsport.  Pa.—W.  A.  Myers. 
Winnipeg — R.   S.   Williams  ft  Sons  Co., 
Ltd. 

Worcester.  Mass. — Wer  Johnson  Sporting 
Goods  Co. 


THE  TALKING  MACHINE  WORLD. 


11 


ANALYSES  OF  A  SALESMAN. 

The  Qualities  Necessary  to  His  Success — One 
Part  Talk,  Nine  Parts  Judgment — A  Clever 
Disquisition. 


A  good  salesman  is  composed  of  one  part  talk, 
and  nine  parts  judgment,  and  he  should  use  the 
nine  parts  of  judgment  to  tell  when  to  use  the 
one  part  talk.  Good  judgment  in  the  granting 
of  credits  is  one  of  the  things  that  go  to  make 
a  valuable  salesman.  It  is  not  altogether  how 
much  goods  a  man  can  sell,  but  how  much  profit- 
able goods  he  can  sell  with  a  minimum  of  loss 
in  bad  debts. 

The  three  requisites  that  go  to  make  a  success- 
ful salesman  are  shrewdness  in  argument,  obser- 
vation of  buyers,  conditions  and  surroundings, 
and  honesty  of  speech.  A  man  should  know  his 
goods — their  weak  points  and  their  strong  points. 
He  should  have  confidence  in  his  firm  and  their 
goods.  His  firm  is  paying  him  a  salary  to  work 
for  them,  to  talk  for  them.  It  is,  therefore,  his 
duty  to  get  posted  so  that  he  may  know  where 
he  is  "at."  Every  man  and  every  firm  have  their 
weak  and  their  strong  qualities.  Make  it  a  point 
to  study  up  and  post  yourself  on  all  the  qualities 
they  possess.  Forget  the  weak  points.  You  will 
hear  enough  about  them  anyway.  Combat  with 
sound  argument  any  and  all  weak  points  brought 
up,  with  the  good  qualities  you  know,  and  it  is 
ten  to  one  that  you  will  come  out  the  best  of  it. 
Don't  grumble.  Always  stand  by  your  firm. 
Usually  you  will  find  if  you  will  carefully  inves- 
tigate complaints  of  wrongs,  overcharges  and 
grievances  that  they  are  more  fancied  than  real. 

A  salesman  reported  to  his  firm  that  a  com- 
petitor was  selling  certain  goods  much  below  his 
prices,  consequently  he  could  sell  none  unless  he 
could  have  a  competitive  price.  He  hammered 
away  about  this  so  much  his  firm  finally  wrote 
him  to  send  in  a  sample,  which  he  did,  and  when 
he  came  in  he  was  confronted  with  both  articles. 
There  was  absolutely  no  comparison  between 
them.  He  had  to  back  down  with  the  lame  ex- 
cuse that  he  had  not  seen  the  other  goods,  but 


had  taken  his  customer's  word  for  the  price  and 
quality.  He  should  have  made  a  comparison  of 
the  goods  when  the  first  complaint  was  made. 
He  went  away  on  his  next  trip  with  more  nerve 
and  more  confidence,  and  took  orders  where  be- 
fore he  let  them  go  by  default. 

A  good  salesman  is  a  close  observer  of  his  cus- 
tomers, says  a  writer  in  Selling  Magazine,  for 
after  all  it  is  quite  as  important  that  goods 
are  sold  to  people  who  will  pay  as  it  is  that 
goods  should  be  sold  at  a  profit.  A  salesman 
must,  therefore,  become  a  credit  man.  He  should 
make  this  as  much  of  a  study  as  the  art  of  sell- 
ing goods.  Now,  what  makes  a  man  or  a  firm 
a  good  credit  risk?  Money  alone?  No.  A  man 
may  be  an  excellent  credit  risk  with  small  cap- 
ital, if  he  possesses  good  character  and  experi- 
ence and  makes  good  use  of  both. 

These  are  the  points:  Does  he  understand  his 
business?  Does  he  pay  close  attention  to  his 
business?  Does  he  keep  his  store  and  stock 
clean?  Does  he  run  his  store,  or  let  his  clerks 
run  it?  Does  he  do  a  large  cash  business,  or  a 
large  credit  business  ?  Do  you  always  find  him 
at  his  store,  or  usually  have  to  wait  for  him? 
Does  he  keep  books?  Has  he  a  good  system? 
Any  tab  on  sales?  A  reckless  buyer?  Extrav- 
agant habits?  What  is  his  general  reputation? 
Has  he  an  extravagant  family?  Post  your  house 
on  these  points  in  a  general  way  and  keep  them 
posted  on  changes. 


DID  LONDON  BORROW  FROM  WINNIPEG? 


(Special  to  The  Talking  Machine  World.) 

Winnipeg,  Man,,  Aug,  1,  1908. 
A  good  "hit"  at  the  expense  of  our  friends 
"across  the  big  pond"  is  made  by  The  Tribune, 
of  this  city,  when  it  says:  "Apparently  the  Lon- 
don and  Manchester  parks  committees  have  to 
come  to  Winnipeg  for  up-to-date  ideas,  as  they 
are  only  just  instituting  that  immense  boon,  the 
graphophone  concert  of  high-class  orchestral  and 
vocal  music,  which  is  so  thoroughly  enjoyed  by 
the  crowds  thronging  the  parks,  especially  those 
musically  inclined.    This  idea  is  now  old  with 


us,  thanks  to  the  many  concerts  of  this  kind  that 
we  enjoyed  last  summer,  suggested  and  provided 
by  the  Winnipeg  Piano  Co.,  of  the  Manitoba  Hall, 
who,  it  is  hoped,  will  continue  the  series  this 
year  during  the  summer.  The  graphophone  in 
the  park  not  only  provides  really  enjoyable 
music,  but  it  is  a  great  educator  in  that  it 
arouses  the  musical  talent  lying  dormant  in 
many,  and  gives  others  a  taste  for  music  that 
would  not  be  otherwise  created." 


TALKER  SCORES  AT  LAWN  FETE. 


(Special  to  The  Talking  Machine  World.) 

Hainesport,  N.  J.,  July  25,  1908. 
If  it  had  not  been  for  the  availibility  of  a 
"talker,"  the  social  event  of  the  summer  season 
here,  namely,  a  birthday  lawn  fete  given  by  Mrs. 
Heidrich,  of  Philadelphia,  at  Lippincott  Inn,  on 
the  night  of  July  18,  would  have  been  a  flat 
failure. 

The  card  tables  had  been  placed  among  the 
trees  on  the  spacious  lawn,  bathed  in  the  soft 
glow  from  hundreds  of  Japanese  lanterns,  and 
the  dance  cards  were  filling  up  in  the  drawing 


room,  when  a  bombshell  burst  in  the  form  of  a 
telegram  from  the  leader  of  the  expected  or- 
chestra: 

"Train  wrecked.   Cannot  keep  engagement." 

The  pretty  hostess  was  in  despair.  Without 
music  the  whole  evening  would  be  ruined.  What 
was  to  be  done? 

The  writer  was  appealed  to,  and  he,  of  course, 
suggested  the  "talker,"  offering  to  furnish  his 
own  outfit  for  the  purpose.  His  offer  was  grate- 
fully accepted,  and  it  soon  became  apparent  that 
the  substitute  was  even  more  entertaining  than 
the  real  orchestra  would  have  been.  Waltzes 
and  two-steps  were  played  for  the  dancers  and 
songs  and  vaudeville  for  the  party  on  the  lawn. 
As  the  grand  opera  records  made  their  appear- 
ance, all  thoughts  of  card  playing  vanished,  and 
chairs  were  pushed  in  a  wide  semi-circle  around 
the  veranda  where  the  "talker"  stood,  and  for 
an  hour  or  more  the  enthusiastic  audience  lis- 
tened enraptured  to  Scotti,  Rappold,  and  Cam- 
panari. 

When  the  fete  broke  up  at  midnight  the  hostess 
was  complimented  upon  her  good  taste. 

"Your  music  was  most  delightful,"  was  the 
unanimous  verdict. 

This  little  story,  which  is  absolutely  true, 
shows  beyond  a  doubt  the  growing  power  of  the 
"talker."  Howard  Taylor  Middleton. 


SUCCESSFUL  VICTOR  RECITAL. 


A  most  successful  Victor  recital  was  recently 
given  at  the  Country  Club,  Anderson,  Ind.,  by 
G.  E.  Cook,  a  local  dealer.  There  were  about 
300  members  of  the  club  present,  and  a  more 
enthusiastic  audience  could  not  be  desired,  ac- 
cording to  Mr.  Cook.  Every  selection  was  en- 
cored, and  after  prolonging  the  recital  for  three 
hours,  the  operators  were  compelled  to  desist 
and  run  for  the  last  car  to  the  city.  They  re- 
ceived urgent  requests  to  appear  again  before 
the  club  and  to  give  a  recital  for  the  children 
of  the  members.  A  selected  program  was  given 
ranging  from  ragtime  to  opera,  and  well  illus- 
trated the  wide  scope  of  the  Victor  record  list. 

R.  J.  Smith,  Waukegan,  111.,  inventor  of  the 
harmonic  steeped  talking  machine  horn,  which 
he  claims  is  "vibratory,"  recently  demonstrated 
the  horn  before  representatives  of  the  Victor 
Talking  Machine  Co.,  in  Chicago,  who  stated 
that  they  would  later  submit  the  sample  to 
Camden. 


It's 

So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

ICS.  LANGUAGESYSTEM 

PHONOGFiAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  yoit  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  918,  SCRA.NTON,  PA. 


12 


Tm:  TALKING  MACHINE  WORLD. 


PACIFIC  COAST  TRADE  NOTES. 

Talking  Machine  Business  Holding  Its  Own — 
Improvement  Looked  for — Mauzy  Advertis- 
ing Zonoplione  Line — Reports  from  Southern 
California — IVIarchand  to  Go  Into  Business 
for  Himself — Kohler  &  Chase  News — Sher- 
man, Clay  &  Co.  Featuring  Victrolas — What 
Other  Dealers  Are  Doing. 


(Special  to  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  July  30,  1908. 
While  the  talking  machine  business  of  the 
Pacific  Coast  during  the  past  month  has  perhaps 
been  a  little  less  active  than  during  the  spring, 
it  is,  nevertheless,  holding  its  own,  and  little 
or  no  complaint  is  heard  from  the  dealers.  In 
fact,  many  of  the  general  music  stores  have  been 
making  a  larger  feature  than  usual  of  the  talk- 
ing machine  department,  which  in  dull  times  like 
the  present  is  found  to  add  considerably  to  the 
net  profit  of  the  business.    The  city  trade,  though 


quiet,  is  brought  up  by  the  comparatively  large 
and  growing  sale '  of  the  more  expensive  ma- 
chines and  high-class  records,  the  latter  meeting 
with  a  constantly  increasing  demand.  The  finer 
class  of  machines  that  have  been  put  on  the 
market  in  the  last  year  or  two  are  also  moving 
well  for  the  outside  trade,  as  they  are  coming  to 
be  used  at  many  of  the  country  hotels  and  sum- 
mer resorts.  The  local  dealers  count  on  an  im- 
provement in  the  general  tone  of  business  within 
the  next  month,  as  the  schools  will  be  opening 
and  the  vacation  season  will  be  about  over,  bring- 
ing many  people  back  to  the  city.  The  trade  of 
the  country  towns  is  already  picking  up  in  many 
parts  of  the  State,  as  the  crops  are  beginning 
to  move  and  more  or  less  money  is  coming  in. 

Clark  Wise  &  Co.  say  that  their  talking  ma- 
chine business  is  good,  and  has  kept  up  quite 
steadily.  They  are  selling  enough  Victrolas  to 
bring  the  total  up  to  a  handsome  figure,  quite 
a  number  of  these  machines  having  gone  out  in 
the  last  two  weeks. 

Byron  Mauzy  is  well  pleased  with  the  results 
of  his  Zonophone  advertising  campaign,  which 
he  is  still  carrying  on.  He  is  receiving  many  in- 
quiries for  this  machine  from  various  country 
dealers,  and  while  so  far  there  has  been  no 
heavy  movement  of  stocks,  he  is  confident  that 
with  the  beginning  of  the  fall  the  business  on 
this  line  will  be  materially  increased.  From 
present  indications  it  is  likely  to  be  pushed  by 
many  dealers  who  had  not  before  realized  the 
opportunities  of  the  talking  machine  trade. 

W.  S.  Gray,  coast  manager  for  the  Columbia 
Phonograph  Co.,  returned  recently  from  his  trip 
to  Los  Angeles  and  San  Diego  in  a  badly  sun- 
burned condition.  He  found  the  Columbia  busi- 
ness very  fair  in  the  South,  and  says  it  is  pick- 
ing up  somewhat  in  Los  Angeles,  where  things 
were  very  quiet  earlier  in  the  year.  Mr.  Gray 
will  leave  early  in  August  for  a  visit  to  the  north- 
ern agencies.  Mr.  Beck,  of  the  same  company, 
has  been  on  a  trip  through  the  northern  part 
of  California,  calling  on  all  the  dealers  between 
Sacramento  and  Yreka.  He  says  that  the  agri- 
cultural population  of  that  section  is  now  in  the 
midst  of  harvest,  and  consequently  the  interest 
in  talking  machines  is  limited.  The  dealers, 
however,  are  preparing  for  a  lively  season  as 
soon  as  the  crops  are  sold,  which  will  take  a 
month  or  so  more. 

G.  Marchand  has  left  his  position  as  manager 
of  the  Sacramento  department  of  the  Columbia 
Phonograph  Co.  to  engage  in  business  for  him- 
self. He  has  been  succeeded  by  Geo.  H.  Stapp, 
formerly  the  company's  traveling  representative 
in  the  northern  part  of  the  State. 

The  Columbia  Phonograph  Co.'s  store  at  the 
corner  of  Van  Ness  avenue  and  O'Farrell  street 
was  entered  by  burglars  last  Sunday  night,  but 
so  far  the  extent  of  their  theft  does  not  appear. 

C.  E.  ("Talkophone")  Brown,  who  has  for 
some  time  had  charge  of  Kohler  &  Chase's  whole- 
sale talking  machine  department,  has  now  taken 
up  the  management  of  the  retail  end  as  well, 
and  has  moved  his  office,  which  was  formerly 
located  in  Oakland,  to  the  San  Francisco  store. 
The  larger  part  of  the  wholesale  stock  will  for 
the  present  be  kept  at  the  warehouse  in  Oak- 
land, as  the  city  store  is  rather  crowded  for 
space.  Mr.  Brown  states  that  the  business  is  now 
beginning  to  pick  up,  and  he  looks  for  a  big  fall 
trade.  Mr.  Brown  says:  "We  are  doing  some- 
thing that  nobody  else  is  doing;  we  are  filling 
completely  all  orders  for  Edison  or  Zonophone 
.s;oods.  We  have  an  original  system  by  which 
we  take  stock  every  day  and  place  orders  for 
what  is  needed.  Everybody  else  seems  to  be 
complaining  about  dull  times,  but  we  have  no 
kick  coming."  Mr.  Brown  recently  made  a  visit 
to  Seattle,  where  he  found  the  business  improv- 
ing. He  believes  the  improvement  is  largely  due 
to  the  reduced  eastern  rate  on  lumber,  which  has 
caused  a  general  resumption  of  activity  by  the 
mills.  He  will  make  another  visit  to  that  city 
in  about  ten  days.  .1.  C.  Walling  Co.  have 
bought  out  the  talking  machine  department  in 
Kohler  &  Chase's  Seattle  store.  R.  S.  Smith, 
who  formerly  had  the  management,  found  that  it 
look  all  his  time  to  attend  to  the  other  business 


of  the  house.  Mr.  Walling  now  runs  two  stores 
in  Seattle. 

Sherman,  Clay  &'  Co.  are  featuring  the  Vic- 
trola  in  all  their  window  displays,  and  their  Vic- 
trola  advertising  has  become  almost  as  charac- 
teristic of  the  house  as  the  advertising  of  the 
Steinway  piano.  In  fact,  the  Steinway  and  the 
Victrola  are  usually  mentioned  together  as  being 
the  highest  type  in  their  respective  fields.  With 
numerous  orders  coming  in  from  all  parts  of  the 
State  the  company  has  just  taken  another  car- 
load of  these  machines.  The  general  business  in 
talking  machines  and  records  is  satisfactory,  and 
the  company  are  pushing  their  sales  hard. 

Francis  Hare  Goodman,  who  for  the  last  eight 
months  has  been  located  on  Van  Ness  avenue, 
has  concluded  that  in  the  talking  machine  busi- 
ness the  man  who  gets  the  business  takes  the 
goods  to  the  customer,  as  in  going  over  his  sales 
for  the  last  sixty  days  he  finds  that  90  per  cent, 
of  the  business  was  done  by  canvassing.  He  has 
accordingly  given  up  his  expensive  store  on  Van 
Ness  avenue,  and  will  hereafter  keep  a  store  at 
his  residence  on  23d  street. 

Arthur  Parent,  of  Petaluma,  Cal.,  was  in  San 
Francisco  a  few  days  ago  making  purchases  for 
a  complete  talking  machine  store  which  he  is 
opening  in  that  town. 

Skee  &  Harrison,  of  Healdsburg,  Cal.,  have  put 
in  the  full  Edison  line,  and  intend  to  push  it 
thoroughly. 

Charles  E.  Brown,  who  owns  the  Peerless  Talk- 
ing Machine  Co.  at  Spokane,  Wash.,  spent  a  week 
there  recently,  and  found  the  business  fiourishing 
in  that  section. 

W.  M.  Hale,  a  dealer  of  Redding,  Cal.,  has  just 
left,  after  spending  several  weeks  in  San  Fran- 
cisco. 


PIANO  DEALERS  FAinNG  IN  LINE. 


".Judging  ty  the  number  of  piano  stores  that 
are  putting  in  Edison  goods,  I  should  say  they 
are  looking  around  much  more  eagerly  than 
usual  for  something  to  pay  rent  money  during 
the  dull  summer  months,"  said  F.  K.  Dolbeer,  of 
the  National  Phonograph  Co.  "You  would  be 
surprised  to  know  how  much  faster  than  ever 
before  piano  dealers  are  stocking  Edison  phono- 
graphs and  records.  For  instance,  here  are  four 
dealers  who  signed  up  recently:  J.  C.  Oyler  & 
Son,  Harrisburg,  Pa.;  L.  M.  &  C.  E.  Peterson. 
Stratford,  la.;  H.  M.  Baldwin,  Toledo,  la.,  and 
H.  D.  McNutt,  McMinville,  Ore." 

PURCHASE  VICTOR  AUXETOPHONE, 

The  Business  Men's  Club  of  Hillsboro,  111.,  re- 
cently purchased  a  Victor  Auxetophone  from  L. 
A.  Cummings,  of  the  St.  Louis  Talking  Machine 
Co.,  for  the  purpose  of  superseding  an  orchestra 
at  the  various  entertainments,  dances,  etc.,  given 
by  the  club. 


TRADE  OPENING  IN  MOROCCO. 


According  to  the  American  Consul  stationed  at 
Tangier,  Morocco,  there  is  quite  an  opening  in 
that  country  for  products  of  American  manufac- 
ture, the  import  trade  being  worth  $25,000,000  a 
year.  There  are  opportunities  to  sell  the  two 
million  people  on  the  Coast  talking  machines, 
clocks,  cameras,  sewing  machines  and  other  spe- 
cialties which  are  indigenous  to  the  United 
States. 

SALESMANSHIP 

to  EXPLOIT  your  GOODS 

Prepare   your   saKsimn    to   nuct   compilitioii   by  pro- 
viding'llu-ni  willi  a  copy  of  Walter  1).  Moody's 
remarkable  book, 

"Men  Who  Sell  Things" 

Or  Recommend  Them  to  Get  It. 

"Sure  to  prove  lulpfid  to  the  man  who  wants  to 
succeed     'by     selling    things.'  " — Louisville  Courier- 

ONE^nOIXAK  a  Copy,  of  ANY  nOOKSELLER 

A.  C.  McCLlRG  &  CO.,  Pabllshcrs,  CHICAGO 


UNQUESTIONABLY 
A  BIG  WINNER 

Everybody  who  sees,  buys, 
and  every  dealer  "who  buys, 
sells 


THE  MONARCH  MIDGET 


This  little  "Monarch"  can  be 
placed  on  the  counter,  and  will 
hold  about  8  months'  records  in 
compact  and  convenient  space. 

The  clerk  can  thus  choose  rec- 
ords without  losing  the  customer's 
attention  for  a  moment.  Very 
convenient  and  effective  when  you 
are  playing  the  new  records  of  a 
month,  because  you  face  the  cus- 
tomer all  the  while. 

No  matter  how  many  racks  you 
have,  you  need  this  little  counter- 
size  revolving  "Monarch"  Baby. 

Write  your  Jobber  or  to  Us. 

Syracuse  Wire  Works 

Vniversily  Ave. 
SYRACUSE,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


13 


PROFITABLE  TO  HANDLE 


The 
Public 
Wants 
Them 

35c  Each 


4    '.H^^'H'^^,^ilH'hr^'^\  i^^-jT^v*-? 


We 
Guarantee 
No 
Breakage 

35c  Each 


Convenient  to  Handle 


FALL  BUSINESS 

Reports  from  all  over  the  country  show  that  business  conditions  are  improving  daily. 
The  crops  are  good,  the  political  situation  is  becomming  less  of  a  puzzle.  We  are  rapidly  ap- 
proaching an  era  of  prosperity. 

September  is  almost  here  and  we  all  know  the  little  story  "about  the  early  bird."  Do 
not  wait  until  the  "last  minute  "—stock  up  in  INDESTRUCTIBLE  RECORDS  so  that 
you  won't  have  to  disappoint  your  customers. 

"Cooperation"  is  our  motto,  and  we  will  do  our  share  in  making  you  a  successful  dealer 
in  our  goods.    Write  to  our  jobber  nearest  you  and  ask  him  to  outline  our  policy. 


LIST  OF  ESTABLISHED  JOBBERS 


ABERDEEN,  S.  D., 

McArthur  Piano  Company. 
ALBANY,  N.  Y., 

Finch  &  Hahn,  92  State  Street. 
BIRMINGHAM,  ALA., 

Talking  Machine  Company,  2007  Second  Avenue. 

BOSTON,  MASS., 

Mass.  Indestructible  Record  Co.,  72  Bedford  Street. 
BROOKLYN,  N.  Y., 

American  Talking  Machine  Co.,  586  Fulton  Street. 
BUFFALO,  N.  Y., 

W.  D.  Andrews,  Seneca  Street,  cor.  Wells. 
BURLINGTON,  VT., 

R.  C.  Smith  &  Co.,  68  Church  Street. 
CHATTANOOGA,  TENN., 

Standard  Music  Co.,  9-11  East  Eighth  Street. 
CHICAGO,  ILL., 

James  I.  Lyons,  265  Fifth  Avenue. 
CINCINNATI,  OHIO, 

Ball-Fintze  Co.,  108  East  Third  Street. 
CLEVELAND,  OHIO, 

Eclipse  Musical  Co.,  1870  East  Ninth  Street. 

COLUMBUS,  OHIO, 

Perry  B.  Whitsit,  209  South  High  Street. 
DES  MOINES,  IOWA, 

Hopkins  Bros.,  618-620  Locust  Street. 
DETROIT,  MICH., 

American  Phono.  Co.,  106  Woodward  Avenue. 

DUBUQUE,  IOWA, 

Harger  &  Blish,  910  Main  Street. 

ELMIRA,  N.  Y., 
Elmira  Arms  Co. 

FORT  DODGE,  IOWA, 
Early  Music  House. 


FORT  SMITH,  ARK., 

R.  C.  Bollinger,  704  Garrison  Avenue. 
HELENA,-  MONT., 
Curtin's  Music  House,  15  West  Sixth  Avenue. 

LINCOLN,  NEB., 

H.  E.  Sidles  Phono.  Co. 

LOUISVILLE,  KY., 

Montenegro-Riehm  Music  Co.,  523  Third  Avenue. 

MEMPHIS,  TENN., 

F.  M.  Atwood.  123  Monroe  Avenue. 

MINNEAPOLIS,  MINN., 

Thos.  C.  Hough,  714  Hennepin  Avenue. 

MOBILE,  ALA., 

W.  H.  Reynalds,  167  Dauphin  Street. 

NASHVILLE,  TENN., 

Magruder  &  Co.,  27  The  Arcade.  '  ' 

NEWARK,  N.  J., 

Edisonia  Co.,  57  Halsey  Street.  :| 

NEWARK,  OHIO, 

Ball-Fintze  Co.,  12  Canal  Street. 

NEW  HAVEN,  CONN., 

A.  B.  Clinton  Co.,.  33  Church  Street. 

NEW  ORLEANS,  LA., 

Nat'l  Automatic  Fire  Alarm  Co.,  614-618  Gravier  St, 

NEW  YORK,  CITY, 

F.  BuUenkamp,  922  Columbus  Avenue. 
Benj.  Switky,  27  East  Fourteenth  Street. 

OMAHA,  NEBR.. 

Piano  Player  Co.,  Sixteenth  and  Douglas  Streets. 
PALATKA,  FLA., 

Cochrane's  Book  Store. 


PHILADELPHIA,  PENNA., 

Musical  Echo  Co.,  1217  Chestnut  Street. 

PITTSBURG,  PENNA., 

Powers  &  Henry  Co.,  339  Second  Avenue. 

SACRAMENTO,  CALIF., 

A.  J.  Pommer  Co.,  829  J  Street. 
SALT  LAKE  CITY.  UTAH, 

Carstensen  &  Anson. 
SAVANNAH,  GA., 

Knight  Drug  Co.,  103  Broughton  Street. 

SCHENECTADY,  N.  Y., 

Finch  &  Hahn,  504  State  Street. 
ST.  LOUIS,  MO., 

Conroy  Piano  Co.,  1100  Olive  Street. 

J.  K.  Savage  Supply  Co.,  921  Franklin  Avenue. 
SIOUX  CITY,  IOWA, 

Early  Music  House. 
SIOUX  FALLS,  S.  D., 

O.  C.  Cadwell  &  Co.,  127  Phillips  Avenue. 
SYRACUSE,  N.  Y., 

W.  D.  Andrews,  &18  East  Railroad  Street. 
TERRE  HAUTE,  IND., 

Wabash  Music  Co.,  823  Wabash  Avenue. 
TOLEDO,  OHIO, 

Whitney  &  Currier  Co. 
TROY,  N.  Y., 

Finch  &  Hahn,  3  Third  Street. 

CANADA 

HALIFAX,  N.  S., 

J.  A.  McDonald  Piano  &  Music  Co.,  41  Barrington  St. 
MEDICINE  HAT,  ALBERTA, 
Assiniboia  Music  House. 


Send  to  yt)ur  Jobber  for  our  Reproducer  Booklet  and  ask  for  Terms  to  Dealers 


The    Indestructible    Phonographic    Record  Co. 


ALBANY,  NEW  YORK 


14 


THE  TALKING  MACHINE  WORLD. 


IMPORTANT  COPYRIGHT  RULING  BY  SUPREME  COURT  OF  AUSTRIA 


In  the  Suit  of  Doblinger  Against  the  German  Gramophone  Co. — Takes  Same  View  as  United 
States  Court  in  the  White-Smith-Apollo  Case  That  Musical  Records  Are  Not  a  Violation  of 
Exclusive  Rights  Granted  to  the  Owner  of  the  Copyright. 


The  decision  handed  down  June  15  by  the 
Austrian  Supreme  Court  in  the  case  of  Dob- 
linger  vs.  the  Iterman  Gramophone  Co.  effectually 
disposes  of  the  efforts  of  those  who  have  en- 
deavored to  twist  the  meaning  of  the  Austrian 
laws  relative  to  mechanical  reproduction  of 
musical  works  to  their  own  benefit. 

It  will  perhaps  be  remembered  that  Paragraph 
36  of  the  Austrian  law  in  very  clear  and  un- 
equivocal language  declares  that:  "The  manu- 
facture and  public  use  of  instruments  for  the 
mechanical  reproductions  of  musical  works  shall 
be  no  infringement  of  copyright  in  music." 

Notwithstanding  this,  the  Viennese  publisher 
of  "The  Merry  Widow,"  Ludwig  Doblinger, 
brought  suit  against  the  German  Gramophone 
Co.  for  alleged  violation  of  his  copyright,  by  the 
gramophone  records  of  selections  from  "The 
Merry  Widow."  It  was  claimed  by  Doblinger  that 
the  gramophone  was  not  a  mechanical  reproduc- 
tion in  the  sense  of  the  copyright  statute,  and 
therefore  the  records  were  not  exempt  from  the 
exclusive  rights  of  the  copyright  proprietor.  He 
further  claimed  that  the  records  from  "The 
Merry  Widow"  constituted  an  edition  of  the 
music;  that  they  were  merely  another  form  of 
manifold  copies  of  the  music  itself. 

The  trial  court  gave  judgment  in  favor  of  the 
publisher,  Doblinger.  An  appeal  was  taken,  and 
in  March,  1907,  the  Court  of  Appeals  of  Vienna 
reversed  the  decision.  The  matter  has  just  been 
finally  passed  on  by  the  Supreme  Court  of  Aus- 
tria, and  the  text  of  this  decision,  which  has  just 
reached  this  country,  is  printed  herewith.  It  is 
significant  that  this  decision  confirms  the  opin- 
ion handed  down  by  the  Supreme  Court  of  the 
United  States  in  the  White-Smith-Apollo  case, 
and  also  the  opinion  of  the  Supreme  Court  of 
Belgium,  handed  down  in  May,  1907,  in  the  case 
of  Massenet  &  Puccini  vs.  Pathe  Freres.  Thus 


these  three  supreme  tribunals  have  each  inde- 
pendently declared  that  the  musical  records  were 
not  a  violation  of  the  exclusive  rights  granted 
the  owner  of  the  copyright.  The  court  states 
very  clearly  that  the  records  are  of  themselves 
nonentities,  that  they  are  merely  parts  of  ma- 
chines, and  cannot,  like  sheet  music,  for  in- 
stance, be  read.  The  court  refuses  to  consider 
them  an  edition  of  the  music  in  any  sense  or  as 
manifold  copies  of  the  music. 

For  the  first  time  the  highest  court  in  any 
land  has  taken  official  cognizance  of  the  impor- 
tant part  which  talking  machines  play  in  popu- 
larizing the  works  of  authors  and  composers, 
and  goes  squarely  on  record  refuting  the  pre^ 
tense  that  the  use  of  talking  machines  and  rec- 
ords work  to  the  financial  disadvantage  of  com- 
posers.   This  paragraph,  which  reads 

■A  reproduction  by  means  of  the  gramophone  induces 
a  visit  to  the  original  performance ;  it  popularizes  the 
work  (music  and  text)  and  is  therefore,  of  advantage 
Ijoth  to  the  composer  and  the  librettist :  as  regards  the 
latter,  the  gramophone  does  not  render  the  text  book  any 
the  less  necessary," 
is  particularly  significant. 

This  decision  ought  to  have  great  weight  with 
the  delegates  who  assemble  at  the  International 
Conference  in  Berlin  next  October,  and  will  un- 
doubtedly influence  the  action  of  our  patent  com- 
mittees when  they  finally  frame  up  the  bill  for 
the  revision  of  the  copyright  laws  of  the  United 
States. 

[Translation  from  the  German.] 
In  the  J\ame  of  His  Majesty  the  Emperor. 

In  the  action  of  the  firm  Ludwig  Doblinger  (sole  pro- 
prietor, Bernhard  Herzmansky)  of  10  Dorotheergasse, 
Vienna  1.  plaintiffs,  represented  by  Dr.  Julius  Monath, 
Vienna,  brought  against  the  firm  Deutsche  Gramopho- 
naktiongesellschaft.  .S  Krugerstrasse,  Vienna  1,  (head 
office),  defendants,  represented  by  Dr.  Paul  Abel,  Vienna 
(their  agent),  for  confirmation  of  copyright,  and  an  in- 
junction to  prevent  infringement  of  same,  in  which  the 
plaintiffs  appeal  against  the  decision  of  the  k.  &  k.  (  ilivi- 


landesgericht,  Vienna  (higher  county  court),  which,  slt- 
'ing  as  Court  of  Appeal,  on  March  2d,  1908,  as  a  result 
of  an  appeal  by  the  defendant  company,  reversed  the  de- 
cision of  the  k.  &  k.  Landesfe-ericht,  Vienna,  Z.  K.  S. 
(County  Court)  of  the  12th  of  December,  1907.  It  has 
been  decided  by  the  k.  &  k.  Oberste  Gerichtshof  (Su- 
preme Court  of  .Tusrice),  in  session  as  Court  of  Ap- 
peal, that  the  plaintiffs'  appeal  shall  be  dismissed,  and 
that  the  plaintiffs  shall  refund  to  the  defendants  the 
costs  of  the  appeal,  assessed  at  3.5O  kronen,  within  14 
days,  on  execution. 

BE.ISOXS  FOR  THE  DECISION   OF  THE  SUPltEME  COURT. 

The  appeal,  based  on  paragraph  TjOZ,  Zl,  4  Z.  P.  O., 
centres  in  the  following  statements:  Firstly,  that  gram- 
ophone disks  cannot  be  classed  among  the  exceptions 
named  in  paragraph  36  of  the  copyright  laws;  and,  Sec- 
.>nd]y,  that  in  any  case  the  exemption  granted  bj'  the 
above  paragraph  does  not  apply  to  the  text  of  songs. 
On  both  points,  however,  the  appeal  is  not  admis- 
sable. 

Paragraph  36  Tj.  G.  grants  perfect  freedom  to  the 
manufacturer  and  public  use  of  instruments  for  the 
mechanical  reproduction  of  music. 

In  the  gramaphone  there  is  a  distinction  between  the 
disk,  and  the  mechanism  which  causes  the  reproduction 
(release)  of  the  sounds  impressed  on  the  disk.  The  ap- 
pellants are  wrong  in  describing  the  disk  merely  as  a 
medium  used  for  manifolding.  The  disk  itself  cannot 
give  a  comprehensive  reproduction  of  any  musical  or 
other  work,  as  it  cannot,  like  for  instance  a  sheet  of 
of  music,  be  read. 

Technically,  the  disk  is  described  as  an  appliance  that 
can  only  be  utilized  in  conjunction  with  a  sound  repro- 
ducing mechanism.  The  disk  cannot  technically  be  de 
scribed  as  possessing  a  separate  entity,  as  it  is  only  in 
conjunction  with  the  mechanism  that  it  forms  the  com- 
plete machine — a  gramophone.  The  gramophone,  how- 
ever, can  undoubtedly  be  classed  among  the  exceptions 
named  In  the  above  mentioned  paragraph  36,  although 
it  is  entirely  distinct  from  barrel-organs,  Aristons,  and 
other  instruments  that  are  technically,  of  a  different 
nature. 

It  is  not  essential  to  prove,  whether  the  mechanism 
in  itself  reproduces  the  sounds,  or  whether  it  merely  re- 
leases the  sounds  latent  in  the  disk  ;  also,  it  is  not  nec- 
essary to  distinguish  between  the  reproduction  of  mu- 
sical tones  and  that  of  vocal  sounds  (songs)  ;  the  im- 
portant point  is  the  "mechanical  reproduction."  If  the 
appellants  affirm  that  the  gramophone  reproduces  an 
artistic  performance — that  is  to  say.  that  it  to  an  ex- 
tent constitutes  an  artistic  performance,  the  natural 
reply  would  be  that  the  gramophone  only  reproduces 
whatever  is  played  or  sung  into  the  receiving  disk. 

On  the  other  hand,  every  artistic  performance,  even 
if  undertaken  by  the  same  artists,  whether  players  or 
singers,  possesses  an  individuality — no  two  performances 
nre  exactly  alike. 


IT  IS  UP  TO  YOU 


"HUSTLING  for  BUSINESS 


99 


Yes,  that  is  what  wide-awake  merchants  will  be  (doing"  in  the 
very  near  future,  for  trade  conditions  are  looking  up  materially 
for  the  early  fall.  The  wise  merchant  plans  ahead  and  gets  in 
his  line  of  specialties  so  that  he  will  be  in  a  position  to  cap- 
ture the  early  trade. 

Now  the  Reginaphone  is  one  of  the  best  business  getters 
which  the  talkino-  machine  man  can  secure.  It  is  out  of  the 
ordinary  and  there  is  nothing  that  approaches  it  for  novelty 
and  effectiveness.  It  will  help  you  to  make  business  and  in- 
cidentally  to  make  dollars. 

The  Reginaphone  is  a  talking  machine  and  a  music  box  combined,  and  it  has  a  motor  mechanism  which 
cannot  be  surpassed  in  any  of  the  higher  priced  machines  on  the  market.  Think  what  a  creation  of  this  kind  is 
worth  to  you  !    Place  one  in  your  window  and  it  is  bound  to  attract  attention.     It  will  draw  trade  to  your  store. 

If  you  have  not  already  investigated  the  salability  of  the  Reginaphone.  lose  no  time  in  so  doing. 

We  can  give  you  some  statistics  concerning  its  sales  which  will  be  instructive  and  inspiring. 

They  will  show  you  how  other  men  have  made  money  through  the  agency  of  the  Reginaphone. 

Be  sure  that  you  include  this  splendid  novelty  in  your  business  programme  for  the  fall. 


THE 


Manufacturers   of   Regina  Music  Boxes,  Reginaphones.  Reginapianos,  Regina  Chime  Clocks,  Sublima  Pianos,  Automatic  Talking  Machines 
and  Coin  Operated  Instruments.  Distributors  of  Victor  Talking  Machines  and  Edison  Phonographs  and  Records. 


Main  Office  and  Factory,  RAHWAY»  N.  J. 


Broadway  and  17th  Street,  New  York 


259  Wabash  Avenue,  Chicago 


THE  TALKING  MACHINE  WORLD. 


15 


The  mechanical  reproduction  by  means  of  the  gramo- 
phone has,  therefore,  been  quite  correctly  classed  among 
the  exceptions  named  In  the  clause  (paragraph  36). 

It  Is  more  difficult  to  decide,  whether,  according  to 
paragraph  36,  the  reproduction  of  the  texts  of  the  three 
songs  from  the  operetta  "The  Merry  Widow" — men- 
tioned In  the  judgment  of  the  Appeal  Court — is  unre- 
stricted. Correctly  stated,  the  facts  are  :  That  the 
librettist  has  an  Independent  literary  copyright  of  the 
text  (paragraph  4,  Zl,  2  paragraph  8  and  23  U.  G.) 
and  that  according  to  paragraph  25  P.  6  clt.  a  reprint 
of  a  text  belonging  to  a  song  would,  in  the  case  of 
operettas,  constitute  an  infringement  of  copyright,  also 
that  paragraph  36  only  mentions  "musical"  works.  In 
the  present  case,  however,  the  exempting  clauses  of 
paragraph  30  must  be  considered  applicable,  particularly 
when  considering  the  clear  intention  of  the  law  as  ex- 
pressed in  the  wording  of  paragraph  6  a.  b.  G.  B.  which 
is  of  practical  assistance  in  the  reading  of  the  law. 

Paragraph  30.  above  mentioned,  grants  perfect  free- 
dom from  restriction  to  the  mechanical  reproduction  of 
musical  sounds  :  it  i.s  in  no  way  subject  to  the  copy- 
right law. 

Songs  can  by  reproduced  in  themselves,  without  the 
text ;  in  the  case  of  operettas,  at  least,  the  text,  com- 
pared with  the  music  is  of  little  importance. 

In  reprcfducing  melody  and  text,  the  gramophone  must 
reproduce  them  together;  the  text  is  not  more  easily 
comprehensible  than  in  a  personal  performance. 

It  is  therefore,  quite  plain,  why  paragraph  36  does 
not  mention  the  text.  On  the  contrary,  the  exclusion 
of  the  latter  from  the  exempting  classes  cannot  bo 
tacitly  accepted,  at  least  not  in  a  case  of  this  nature. 

The  object  of  the  law  in  granting  freedom  to  the  re- 
production of  musical  works  by  means  of  the  gramo- 
phone, would  be  considerably  affected  In  regard  to  the 
reproduction  of  songs,  one  of  the  most  popular  aspects  of 
the  case.  It  is  not  necessary  to  question  whether  mu- 
sical plays  with  text  were  thought  of  at  the  time  when 
the  laws  were  published  ;  the  object  of  the  law  is  evi- 
dently the  exemption  of  the  text  in  conjunction  with 
melody  (in  reproduction). 

A  reproduction  by  means  of  the  gramophone  induces 
a  visit  to  the  original  performance  ;  it  popularizes  the 
work  (music  and  text)  and  is  therefore,  of  advantage 
both  to  the  composer  and  the  librettist ;  as  regards  the 
latter,  the  gramophone  does  not  render  the  text  book 
any  the  less  necessary.  Therefore,  the  appeal  Is  dis- 
missed. 

The  costs  of  the  appeal,  are  to  be  borne  by  the  plain- 
tiffs, according  to  paragraphs  41  and  50  Z.  P.  0. 

Decision  of  the  Oberstgericht  (Supreme  Court)  of  the 
19th  IMay,  1908.    Ev.  1  309/8. 

k.  &  k.  Landesgericht  in  Z.  R.  S.  (County  Court)  Di- 
vision 111. 

Vienna.  June  15.  1908. 


THE  TWIN  CITIES'  NEWS  BUDGET. 


VICTOR  SALES  IN  SUMMER  MONTHS. 

The  Victor  Co.  make  the  following  points 
which  dealers  would  do  well  to  study  and  then 
act  upon: 

"Don't  let  up  in  your  efforts  to  sell  Victors 
during  the  summer  months.  The  well-to-do 
people  have  plenty  of  money  lying  dormant.  Go 
after  them,  especially  on  high  priced  Victors, 
Victrolas  and  Auxetophones. 

"Follow  summer  crowds  and  try  to  sell  Victors 
and  Auxetophones  to  the  hotels  and  other  re- 
sorts. 

"Get  on  the  good  side  of  the  orchestra  leaders 
at  hotels,  and  have  the  Auxetophone  used,  with 
orchestra  accompaniment,  the  same  as  they  are 
doing  at  the  Waldorf-Astoria,  in  New  York, 
where  they  had  a  member  of  the  orchestra 
groomed  to  resemble  Caruso,  who  gets  up  and 
bows  his  acknowledgments  of  the  enthusiastic 
plaudits  of  the  crowd  (the  Auxetophone  being 
disguised  behind  the  palms)." 


THE  1010  SPECIAL 

150-Peg  Cylinder 

RECORD  CABINET 

IS  A  TRADE-WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  machine  dealers 


H.  A.  WEYMANN  &  SON,  Inc. 

Edison  Plionograph  Jobbers.  Victor  Distributors, 
Cabinets  and  Supplies.  Manufacturers  of  tlie 
KEYSTONE  STATE  Musical  Instruments. 
Publisliers  of  Sheet  Music. 

Weymaon  Bldg.,  lOlOChesbial  St.,  Philadelphia,  Pa. 


Business  Much  More  Active — Dealers  Report 
Record  Trade  Growing  Rapidly — Play  Talk- 
ers for  Shriners  at  Annual  Conclave — Sum- 
mer Resorts  Help  Sales — Vacationists  Buy 
Machines  and  Records. 


(Special  to  The  Talking  Machine  World.) 

St.  Paul  and  Minneapolis,  July  28,  1908. 

Talking  machine  dealers  in  St.  Paul  and 
Minneapolis  find  that  there  is  much  more  ac- 
tivity to  the  trade,  in  both  the  retail  and  whole- 
sale lines.  Business  was  discouragingly  pour  all 
the  spring,  but  of  late  a  new  tone  has  been 
struck.  Sales  are  better,  prospects  are  better, 
and  everybody  feels  easier  and  more  satisfied. 

The  Minnesota  Phonograph  Co.,  which  does  a 
jobbing  business  in  both  the  Victor  and  the  Edi- 
son goods,  says  that  there  has  been  a  decided 
betterment  in  conditions  and  actual  business. 
The  retail  dealers  of  St.  Paul  and  Minneapolis 
have  more  to  do,  while  the  country  trade  is 
considerably  stronger. 

Naturally  with  the  thousands  of  machines  dis- 
tributed all  over  the  Northwest,  the  record  trade 
has  grown  to  large  proportions,  and  constantly 
is  demanding  an  increase  in  the  number  of  rec- 
ord bins. 

Talking  machine  dealers  had  opportunities  of 
playing  records  to  Shriners  from  all  parts  of  the 
country,  who  held  their  annual  conclave  in 
St.  Paul,  Minn.,  July  12-18.  The  saintly  city  was 
decorated  in  a  manner  that  will  stand  as  a  model, 
and  Minneapolis  responded  likewise.  As  all  visi- 
tors naturally  visited  that  city  at  the  same  time, 
many  parades,  both  day  and  night,  and  enter- 
tainments of  all  kinds  were  in  order.  One  dealer 
kept  the  crowd  that  was  waiting  for  the  parade 
in  Minneapolis  in  good  humor  by  turning  a  Victor 
Victrola  to  his  front  door  and  playing  records  of 
bands  and  Caruso,  which  was  appreciated  by  the 
crowd,  who  responded  with  liberal  applause.  The 
street  was  packed,  and  as  soon  as  the  machine 
started  with  a  lively  march,  a  lot  of  rubbering 
was  done  looking  for  the  parade,  and  it  took  a 
few  minutes  for  the  crowd  to  learn  that  it  was 
a  talker;  then  they  stood  quiet  and  listened. 

The  opening  of  the  summer  resort  season 
throughout  the  Northwest  has  helped  the  talking 
machine  dealers  of  St.  Paul  and  Minneapolis  very 
materially.  Talking  machines  are  peculiarly  the 
musical  instrument  for  the  camp  and  the  sum- 
mer cottage.  Minnesota  and  Northern  Wisconsin 
offer  unusual  attractions  for  people  who  like  out- 
door life,  and  visitors  come  hundreds  of  miles 
to  spend  several  weeks,  and  even  months,  on  the 
shores  of  the  northern  lakes.  Many  of  them* 
bring  talking  machines,  and  those  who  do  not 
do  so,  find  that  they  are  indispensable.  Until 
the  summer  season  opened,  however,  trade  was 
exceedingly  poor,  not  only  with  the  jobbing 
houses,  but  the  retail  dealers  as  well.  There  has 
been  a  good  demand  for  records  of  all  kinds, 
even  the  most  costly  ones,  btit  the  trade  in  ma- 
chines has  been  only  moderate. 


MATHEIS  MAKES  CHANGE. 


(Special  to  The  Talking  Machine  World.) 

St.  Paul,  Minn.,  August  8,  1908. 
Archie  Matheis,  who  for  years  has  been  in 
charge  of  the  talking  machine  department  of 
Koehler  &  Hinrichs,  of  St.  Paul,  Minn.,  has  re- 
signed his  position  and  will  look  after  his  in- 
terests in  his  store  known  as  the  Talking  Machine 
Co.,  of  Minneapolis,  Minn.,  located  at  236  Nicollet 
avenue.  He  has  one  of  the  neatest  stores  in  the 
West  and  carries  a  complete  line  of  Victor  and 
Edison  machines,  records,  cabinets,  etc. 


Mrs.  H.  H.  Davis,  of  Newport,  who  visited  the 
Waldorf-Astoria  roof  garden  recently,  was  so  en- 
tranced with  the  grand  opera  singers  heard 
through  the  medium  of  the  Victor  talking  ma- 
chine, that  she  never  missed  a  $10,000  pearl 
necklace  until  she  reached  the  lobby  of  the  hotel. 
It  was  found,  however,  on  the  roof  garden  by 
one  of  the  attendants,  who  was  handsomely  re- 
warded. 


"In  haste" 

Does  your  jobber  come  up 
to  the  mark  when  you  send 
in  a  rush  order  ?  Does  he 
always  have  exactly  what  you 
want.?  And  does  he  sfet  it  to 
you  when  you  want  it? 

You  know  only  too  well 
what  happens  in  case  your 
jobber  lets  his  stock  run  down 
or  doesn't  get  shipments  to 
you  promptly.  You  are  forced 
to  break  promises  to  your  cus- 
tomers and  they  go  to  some 
one  else. 

We  never  fail  you  on  a  rush 
order.  Goods  are  always 
shipped  the  same  day  the 
order  is  received  and  our  stock 
is  kept  strictly  up  to  date  and 
absolutely  complete  in  every 
detail. 

Everything  you  order  we 
have  right  here.  Victors,  Vic- 
tor Records,  trumpet  horns, 
record  cabinets,  fibre  cases, 
English  needles  and  all  other 
Victor  accessories. 

If  you  want  a  distributor 
that  you  can  absolutely  de- 
pend on  for  rush  orders,  get 
in  touch  with  us.  Write  for 
our  catalogue  to-day. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  \  ork 


16 


THE  TALKING  MACHINE  WORLD. 


"THE  PLEASURE  IS  DOUBLED  AND  YOUR  COST  IS  REDUCED 


99 


WHEN   YOU  BUY 


ZON-O-PHONE  RECORDS 

COMPARE    THEM    WITH    OTHERS    AND    BE  CONVINCED. 

The  money  spending  people  of  the  country  are  being  constantly  confronted,  through  the  leading  magazines, 
with  the  foregoing  statement.  As  a  result,  inquiries  as  to  where  Zon-o-phone  goods  can  be  bought  are 
pouring  in.    These  are  referred  to  the  dealers  in  that  locality.    Who's  getting  them  in  your  town }   Are  you  ? 


Tapering 
Arm 
Zon-o-phones 

begin  at 

$20.00 

in  oak,  and  extend 
to 

$75.00 

in  mahogany 


Zon-o-phone 

10  inch 

Records 

60  cents 


Zon-o-phone 

12  inch 

Records 

$1.00 


Are  you  sure,  Mr.  Dealer,  that  you  are  pushing  the  best  Talking  Machine  line— not  alone  best  in  quality 
but  best  for  profitable  results  ? 

If  it  isn't  the  Zon-o-phone,  you  are  deceiving  yourself  in  both  cases.   May  we  enlighten  you? 

Universal  Talking  Machine  Mfg.  Co. 

Camp  and  Mulberry  Sts.,  Newark,  N.  J. 


L  ABAMA 

Mobile  W.  H.  Rcynalds,  167  Dauphin  St. 

ARIZONA 

Tucion  George  T.  Fisher,  7-9  E.  Congress  St. 

CALIFORNIA 

San  Francisco.  Peter  Bacigalupi  &  Sons,  1021  Golden 
Gate  Ave. 

San  Francisco. .  Byron  Mauzy,  11G5-75  O'Farrell  St. 
Loi  Angeles  ..  .So.  California  Mus.  Co.,  332  S.  B'way. 


ILLINOIS 

Chicago   Benj.  Allen  &  Co.,  181-141  Wabash  Ave. 

Chicago  James  I.  Lyons,  192  Van  Buren  St. 

MARYLAND 

Annapolis           Globe  House  Furn.  Co. 

Baltimore  ....  C.  S.  Smith  &  Co.,  649  W.  Baltimore  St. 
Baltimore   Louis  Mazor,  1423  E.  Pratt  St 

MASSACHUSETTS 

Boston  Pike's  Talking  Machine  Co.,  41  Wash- 
ington St 

MINNESOTA 

St.  Paul  W.  J.  Dyer  &  Bro.,  21-tS  W.  6th  St 

MICHIGAN 

Detroit   .T.  E.  Schmidt,  330  Gratiot  Ave. 


Distributors  vf  Zon-o-plione  Qoods: 

MISSOURI 

Kansas  City      Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Freyschlag   Merc.    Co.,   7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  325  Boonville  St. 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St 

St.  Louis  D.  K.  Myers,  8839  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St. 

Paterson  J.  K.  O'Dea.  115  Ellison  St. 

NEW  YORK 

Astoria  IL.  I.)..  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal,  Clark  &  Neal  Co.,  843  Main  St  ! 

Brooklyn  F.  W.  Rous  Co..  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  368  Livingston  St 

NewYork  City. .  Zed  Company,  77  Chambers  St. 

NORTH  DAKOTA 

Fargo  Stone's  Piano  Co.,  614  First  .\vc.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  6th  St  ! 

Cincinnati  Rudolph  Wurlitzcr  Co.,  121  E.  4th  St 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St.  and 

Prospect  Ave. 

Columbus  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Gra\-os  &  Co.,  Inc. 

PENNSYLVANIA 

Allegheny   H.  A.  Becker,  601  Ohio  St.,  E. 

Philadelphia  ...Disk  Talking  Machine  Co.,  13  N.  9th  St. 
Pittsburgh  C.  C.  Mcllor  Co.,  Ltd.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  McArthur  Piano  Co. 

TEXAS 

Austin  IVtmecky  Company,  411  Main  St. 

Beaumont   K.  B.  Pierce  Music  Co.,  60S  Pearl  St. 

Dallas  Dallas   Talking   Machine   Co.,   151  N. 

Ervay  St. 

Houston   Southwestern  Talking  Machine  Co.,  615 

M.iiii  St. 

VIRGINIA 

Richmond.  ...The  Hopkins  Furniture  Co.,  7-9  West 
Broad  St. 

CANADA 

Toronto   Whalcy,  Royce  &  Co.,  Ltd.,  158  Yonge 

Winnipeg,  Man.,  Whalcy,  Royce  &  Co.,  Ltd. 


THE  TALKING  MACHINE  WORLD. 


17 


TRADE  NOTES  FROM  LOS  ANGELES. 

Sherman,  Clay  &  Co.  Report  Good  Business — 
What  the  Southern  California  IVIusic  Co.  Are 
Doing — Travelers  Make  Pleasing  Reports — 
Birkel  Co.  to  Handle  Reginaphones — News 
of  Other  Dealers. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  Aug.  "6,  1908. 

Sherman,  Clay  &  Co.  are  very  much  pleased 
with  business  for  the  past  month.  Mr.  Ruggles 
is  looking  for  new  dealers  in  the  outlying  towns, 
where  he  says  the  summer  has  little  effect  on  the 
trade.  The  business  done  in  Searchlight  folding 
horns,  "Place"  dust  brushes  and  Mello-Tone  at- 
tachments has  been  worthy  of  note,  as  numerous 
orders  have  been  received  for  them.  The  new 
Victor  I.  with  flower  horn  has  sold  well. 

The  Southern  California  Music  Co.  have  been 
very  busy  in  their  Edison  and  Zonophone  whole- 
sale departments,  and  during  the  summer  are 
making  good  use  of  all  the  spare  time  by  install- 
ing a  new  stock  system,  which  when  complete 
will  be  a  great  help  to  them.  O.  A.  Lovejoy, 
together  with  Mrs.  Lovejoy,  is  taking  a  vacation 
and  has  gone  on  a  hunting  trip.  Albert  D. 
Wayne,  manager  of  the  retail  department,  has 
returned  from  his  vacation  at  Ocean  Park.  Jas. 
A.  Stitt,  treasurer  of  the  same  firm,  is  doing 
some  splendid  advertising  for  the  talking  ma- 
chine department  in  the  local  papers.  They  have 
recently  put  up  for  the  dealers  cardboard  boxes 
for  Edison  records,  holding  from  three  to  a  dozen 
records,  according  to  the  size  of  the  boxes.  These 
boxes  are  intended  to  be  used  in  place  of  wrap- 
ping, and  a  space  has  been  provided  for  the  deal- 
er's name.  Edw.  Borgum  has  returned  from  an- 
other trip  through  the  San  Joaquin  Valley,  where 
he  says  the  business  outlook  is  very  good,  the 
fruit  packing  season  having  just  commenced, 
makes  trade  in  all  lines  boom.  Almost  every 
drug  store  in  the  valley  has  a  stock  of  talking 
machines  and  records,  and  speak  very  highly  of 
them  as  money  makers.  He  finds  The  World  is 
read  by  almost  every  dealer,  and  gets  a  sub- 
scriber if  they  do  not  read  it.  The  Southern 
California  Music  Co.  had  a  record-breaking  "Vic- 
trola  Day"  early  in  the  month,  when  they  sold 
three  of  those  instruments,  two  style  XVL  and 
one  XX.,  together  with  $300  worth  of-  records. 
Their  weekly  talking  machine  recitals  have  been 
discontinued  for  the  summer. 

The  Geo.  J.  Birkel  Co.  have  lately  taken  a  com- 
plete line  of  Reginaphones  and  have  advertised 
them  with  good  results.  They  also  announce 
that  they  will  place  all  records  purchased  from 
them  in  heavy  cardboard  holders,  with  a  window 


WATCHUNG 
MOUNTAINS 

av 

Piiiladelphia. 


Golf 
Drives 


PLAINFIELD, 
N.  J. 


Trueil  Hall, 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


3  Minutes  from  Station. 
TEN  ACRES  OF  BEAUriFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.   AMIDST  JERSEY'S 

PICTURE  lANDS 

Healtliful  Climate.  Excellent  Views. 

Also  Truell  Inn  and  Trueil  Court. 
Send  for  Booklet  and  Rates. 


through  which  to  read  the  label.  This  under- 
taking has  created  much  interest  with  the  retail 
customers  and  proven  to  be  a  splendid  advertise- 
ment. The  Red  Seal  record  business  is  very 
good  with  them,  and  they  have  sold  some  splen- 
did outfits  to  campers  and  persons  spending  vaca- 
tions in  the  mountains  and  at  the  seashore.  Mr. 
Geissler  is  taking  a  trip  to  the  northern  part  of 
the  coast  in  search  of  pleasure.  He  will  stop  at 
San  Francisco  for  a  few  days. 

The  Angelus  Talking  Machine  Co.  have  remod- 
eled the  interior  of  their  store  so  as  to  install  a 
tray  system  for  their  stock  of  Edison  records  and 
to  enable  them  to  have  more  room  for  their  grow- 
ing business. 

Sibly  Pease  is  working  up  a  good  business  in 
his  own  interest,  having  taken  the  store  and 
fixtures  of  the  Talking  Machine  Co.  He  is  a 
very  ambitious  and  progressive  person  and  is  sure 
to  make  a  success. 

W.  S.  Gray,  Coast  manager  for  the  Columbia 
Phonograph  Co.,  has  been  in  this  city  and  in  the 
outlying  territory  in  search  of  new  dealers  and 
calling  on  the  trade.  Miss  A.  Brown  has  recently 
joined  the  Columbia  Co.  and  is  the  only  sales- 
v/oman  in  the  trade  for  a  long  time. 

The  J.  B.  Brown  Music  Co.  are  using  the  daily 
papers  for  advertising  "The  Brown  Plan"  for 
buying  a  Victor  and  also  "Vacation  with  a 
Victor." 

Good  news  comes  from  most  of  the  dealers  in 
the  smaller  towns,  and  all  are  much  in  favor  of 
the  "Good  Roads"  campaign,  which  is  at  its 
height. 

Forsythe  &  Johnson  have  had  an  increase  in 
business  at  Del  Sur.  Mrs.  Johnson  lately  visited 
the  jobbers  here. 

A  new  music  store  has  been  opened  at  Modesto, 
of  which  Fred  Rogers  is  manager.  They  will 
handle  pianos,  Edison  phonographs  and  Zono- 
phones. 

J.  W.  Hoag,  of  Hanford,  has  added  a  full  cata- 
log of  Edison  records  to  his  Victor  line. 

J.  E.  Dougherty,  Fresno,  Cal.,  has  moved  into 
his  new  store  and  intends  to  devote  much  more 
space  to  the  phonograph  business  than  hereto- 
fore. Nishkian's  Cyclery,  in  the  same  little  city, 
have  just  finished  the  work  on  two  fine  plate 
glass  sound-proof  demonstrating  rooms,  and  are 
doing  double  the  amount  of  business  they  for- 
merly did. 

Louis  Ozuma,  Porterville,  Cal.,  has  just  put  in 
a  full  catalog  of  Edison  records,  which  he  has 
long  contemplated  doing.  G.  L.  Robbins,  who 
already  carries  a  complete  catalog,  is  another 
Edison  dealer  in  the  same  town,  which  is  full  of 
business  and  a  splendid  field  for  talking  ma- 
chines, having  a  population  of  only  3,500. 

R.  D.  Porter,  of  San  Pedro,  the  "Harbor  City," 
says  he  feels  sure  his  city  is  growing  and  will 
be  very  large,  or  at  least  his  business  is  already 
taking  that  course. 

F.  Pottgether  has  traveled  about  this  section  in^ 
the  interests  of  Kobler  &  Chase,  of  Oakland, 
making  quite  a  lengthy  stay  in  this  city. 

Some  marked  interest  has  been  shown  in  the 
commercial  machines  by  large  business  houses.  ' 
This  field  looks  very  promising  and  needs  atten- 
tion. 


ENTERTAINED  WITH  THE  VICTOR. 


Louis  W.  Fickett,  manager  of  the  talking  ma- 
chine department  of  Cressey  &  Allen,  Portland, 
Me.,  who  recently  spent  his  vacation  cruising 
along  the  Maine  coast  in  a  small  power  boat, 
took  along  a  Victor  111.,  with  which  he  enter- 
tained the  summer  visitors  in  the  various  coves 
and  bays  during  the  moonlit  evenings.  His 
audiences,  who  gathered  around  in  launches  and 
rowboats,  were  most  enthusiastic. 


Many  people  in  Paris  are  putting  in  a  new 
burglar  alarm  consisting  of  a  phonograph  with 
electric  attachment  to  every  door  and  window. 
If  either  is  opened,  voices  begin  shouting  in 
every  room  of  the  house,  "Help!  Help!  Police! 
Thieves!  Murderers!"  and  keep  it  up  for  ten 
minutes  without  a  break.  At  the  same  time  the 
apparatus. sends  in  an  alarm  to  the  nearest  police 
station. 


ZEPPELIN  reached  his  goal. 
— He  elevated  the  possi- 
bilities of  air  navigation 
and  made  a 


Hit 


with  the  whole  population,  not 
only  of  Germany  but  the  civilized 
world. 

It  is  up  to  you,  Mr.  Dealer,  to 

make  a  similar 


Hit 

with  your  clientele  of  customers.  — 
Elevate  their  standard  in  music, 
by  offering  them  the  latest  and 
the  best  of  Music  reproductions 

The  Zon-O  Plione  Becortis 

Play  them  on  any  disc  machine 
you  want,  but  with  best  results  on 

Zon-0-Pliooe  lacliines 


Every  selection  is  one  of  the  latest 


Hit 


Have  you  seen  or  heard  our 
September  list,  out  on  August  10; 
almost  3  weeks  ahead  of  all  others? 

If  not,  come  or  write  to 

ZED  COMPANY 

Zon-O-Phone  Distributers 
Exporters 

77  Chambers  St.,  New  York 


18 


THE  TALKING  MACHINE  WORLD. 


F.  C.  COCHRANE  ENTHUSIASTIC 

Over  His  Visit  to  tlie  Laboratory  of  the  In- 
destructible Plionographic  Record  Co. — Re- 
cently Became  an  "Indestructible"  Jobber — 
Chats  of  Conditions  in  Florida. 


F.  C.  Cochrane,  of  Cochrane's  Book  Store,  Pal- 
atka,  Fla.,  jobbers  of  Indestructible  records,  vis- 
ited the  laboratory  and  factory  recently  and  was 
much  astonished  and  impressed  by  the  magni- 
tude and  perfection  of  the  work  which  is  being 
done  by  the  Indestructible  Record  Co.,  who  are 
constantly  making  improvements  and  perfecting 
their  already  well  organized  sj'stem. 

Cochrane's  Book  Store  has  only  recently  taken 
up  the  sale  of  phonograph  supplies.  They  are  the 
largest  distributors  of  picture  cards  in  the  South, 
besides  handling  large  quantities  of  stationery, 
notions  and  sundries.  Of  course  their  business 
is  exclusively  wholesale. 

Mr.  Cochrane  states  that  his  business  in  Inde 
structible  records  has  grown  at  the  rate  of  100 
per  cent,  per  month  since  he  has  taken  on  the 
line.  He  is  very  confident  of  doing  a  large  busi- 
ness in  these  goods  during  the  coming  winter. 
In  discussing  the  financial  situation  in  the  South 
he  stated  that  although  the  price  of  turpentins 
and  naval  stores  has  fallen  offl  considerably,  the 
pineapple  and  vegetable  season  has  been  a  fairly 
good  one,  and  the  Florida  merchants,  while  they 
are  not  doing  their  usual  business,  feel  very  hope- 
ful for  the  coming  season. 


THE  TRADE  IN  BALTIMORE. 

Dealers  Expect  Fine  Fall  Business — Improve- 
ment Already  Noticeable — Columbia  Co. 
Salesmen  Active — To  Occupy  New  Quarters 
— Good  Demand  for  "Star"  Machines — What 
Other  Dealers  Report. 

(Special  to  The  Talking  Machine  World.) 

Baltimore,  IMd..  August  4,  1908. 

If  the  talking  machine  business  locally  does 
not  prove  to  be  a  record  breaker  in  the  way  of 
sales  this  coming  fall  there  will  be  a  disap- 
pointed lot  of  dealers  in  this  city.  For  they  are 
a  unit  at  the  present  time  in  predicting  that 
there  is  every  reason  for  a  great  season  in  the 
trade.  Already,  according  to  the  majority  of 
talking  machine  men,  there  are  signs  of  an  im- 
provement over  previous  months,  while  not  a 
few  have  gone  so  far  as  to  declare  that  their 
business  during  July  even  surpassed  that  of  the 
same  month  a  year  ago. 

Manager  M.  E.  Lyle,  of  the  Columbia  Phono- 
graph Co.,  says  that  both  retail  and  wholesale 
trade  for  the  month  has  shown  an  improvement. 
One  of  the  company's  expert  salesmen,  William 
O.  Cooper,  is  traveling  among  the  dealers  in 
North  Carolina,  and  the  reports  from  that  sec- 


tion are  very  encouraging.  The  Columbia  Co. 
have  decided  to  move  on  August  15  into  a  new 
and  more  spacious  building,  just  below  their 
present  store  on  West  Lexington  street. 

Manager  Joseph  A.  Grottendick,  of  E.  F.  Droop 
&  Sons,  Howard  street,  near  Saratoga,  agents  for 
the  Edison  and  Victor  machines  and  records,  is 
away  on  his  summer  vacation.  Mr.  Roberts, 
who  is  in  charge  temporarily,  states  that  the 
local  trade  has  shown  some  improvement  during 
the  month  and  that  the  prospects  are  encourag- 
ing for  good  results  in  the  fall. 

Reports  from  Fred  Seheller,  who  is  the  local 
representative  for  the  Star  machines  and  rec- 
ords, are  to  the  effect  that  business  is  improving 
right  along  and  that  he  has  every  reason  to  look 
forward  for  an  excellent  fall  trade.  He  is  hav- 
ing particularly  good  results  with  the  senti- 
mental and  popular  song  records. 

The  talking  machine  business  has  been  on  the 
increase  acording  to  W.  A.  Eisenbrandt,  of  H.  R. 
Eisenbrandt's  Sons,  who  handle  the  Victor  ma- 
chines. Records  have  also  been  in  great  de- 
mand all  during  the  warm  months. 

Similarly  encouraging  statements  are  made  at 
Sanders  &  Stayman,  who  are  agents  for  the  Vic- 
tor and  Columbia  machines.  The  firm  have  dis- 
posed of  several  machines  during  the  past  week, 
while  the  sale  of  the  popular  records  has  been 
brisk.  There  has  also  been  a  good  demand  for 
operatic  records. 


A  WONDERFUL  LITTLE  DEVICE. 


The  Sherlock  Stop  Attachment  for  the  Edison 
Standard  and  Home  machines,  manufactured  by 
the  Phono-trip  Co.,  Toledo,  0.,  is  certainly  a 
wonderful  little  device.  The  personification  of 
simplicity,  it  not  only  brings  the  phonograph  to 
a  higher  plane  of  perfection  from  a  practical 
standpoint,  but  adds  materially  to  its  appear- 
ance. The  best  thing  about  it  is  that  it  can 
be  put  on  or  taken  off  at  will  and  does  not  in 
any  way  injure  the  cabinet.  Dealers  and  job- 
bers should  not  fail  to  investigate  this  attach- 
ment, as  it  will  have  unquestionably  a  large  sale, 
and  the  profit  is  more  than  adequate.  See  their 
advertisement  in  this  issue. 


MRS.  BLACKMAN  GETS  VICTOR-VICTROLA. 


In  his  happy  speech  at  the  banquet  enjoyed 
by  the  National  Association  of  Talking  Machine 
Jobbers  at  their  annual  convention  held  in  At- 
lantic City,  N.  J.,  July  6  and  7,  Louis  F.  Geissler, 
general  manager  of  the  Victor  Talking  Machine 
Co.,  Camden,  N.  J.,  was  so  pleased  with  the  pres- 
ence of  the  ladies  that  he  offered  a  Louis  XV. 
Victor  Victrola,  costing  $300,  to  the  member  of 
the  committee  of  arrangements  who  conceived 
this  innovation,  of  which  he  heartily  approved. 
It  appears  Mr.  Geissler  was  satisfied  that  J.  New- 


comb  Blackman,  chairman  of  the  committee,  was 
entitled  to  the  honor,  and  Friday  last  Mrs.  Black- 
man  was  surprised  on  the  receipt  of  the  beautiful 
instrument  at  her  home  in  Orange,  N.  J.,  "with 
the  compliments"  of  the  Victor  Co.'s  popular  and 
capable  general  manager. 


GRAPHOPHONE  STORE  IN  THE  CLOUDS. 


Probably  the  highest  graphophone  store  in  the 
world  is  owned  by  H.  G.  La  More,  Silver  Plume, 
Col.  It  is  over  9,000  feet  above  the  sea  level, 
and  as  can  be  seen  from  the  illustration,  is  liter- 
ally built  on  the  side  of  a  mountain.  We  quote 
from  a  letter  recently  received  from  Mr.  La  More 


addressed  to  the  Columbia  Phonograph  Co.: 
"Please  send  me  window  display  No.  108  and 
place  my  name  on  your  mailing  list  for  new  ones 
regularly  as  Issued.  My  store  is  above  the 
clouds,  but  I  have  a  nice  little  business  that  is 
getting  bigger  and  better  every  day.  I  am  posi- 
tive that  your  window  strips  will  be  a  big  help." 


DEVELOP  YOUR  HELP. 


A  man  successful  in  affairs  should  be  broad 
enough  to  look  forward  to  a  good  landing  for  his 
later  days.  Either  his  son  or  another  man's  son 
should  be  brought  up  with  an  understanding  of 
the  underlying  principles  that  guide  the  conduct 
of  the  business,  with  a  view  toward  filling  the 
captaincy  when  needed. 

Without  such  foresight,  vacations  are  too  luxu- 
rious to  be  possible  and  sickness  is  a  menacing 
danger  that  shackles  enterprise.  You  can  domi- 
nate only  while  young  and  vigorous,  as  your 
business  should  ever  be — but  cannot  be  without 
constant  infusion  of  new  blood.  The  best  mer- 
chant must  recognize  this  and  provide  'or  it  by 
tutoring  before  he  himself  becomes  subject  to 
precedent  and  tradition,  which  in  time  are  as  a 
rut:  for  conditions  change  rapidly  and  we  are 
still  in  the  formative  stages  of  retailing  develop- 
ment. 


The  Be^t  Value  for  Your  Customer  with  Big 
Profits  for  You 

FR.  HOTZ  HARMONICAS 

To  Retail  rrom  10  Cents  Each  to  $1.00 

HTHE  FR.  HOTZ  HARMONICAS  were  originally  produced  80  years 
ago  and  have  always  been  looked  upon  as  being  the  first  Harmonicas 
manufactured.  During  this  long  term  of  years  the  strictest  attention  has 
been  paid  to  the  perfect  construction  of  the  instruments,  so  that  to-day  the 
purchaser  is  assured  of  an  excellence  in  Harmonica  manufacture  which 
lime  only  can  acquire.  We  offer  the  best  quality  in  our  goods  for  the 
money  and  allow  the  dealer  a  big  profit — no  more,  no  less.  Our  10-cent 
and  13-cent  styles  are  in  a  class  by  themselves,  they  cannot  be  equaled. 

ASK   YOUR  JOBBER 

If  he  cannot  supply  you,  we  will  refer  you  to  one  who  can. 

A  handsome  catalogue  with  full  prices 
and   descriptions    is    at    your  disposal. 

Send  for  One 

HOTZ,  ^'"^  Brondway.  New  York  ^- 
Canadlan  Olllci-:  76  York  Street.  Toronto 

Factory:   Knittlitigeu,  Germany 


No.  05 


THE  TALKING  MACHINE  WORLD. 


19 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


Business  Not  Satisfactory — Dealers  Putting  Up 
a  Splendid  Fight — All  Hopeful  for  Better 
Conditions  Later — New  Disc  Records  Win 
Praise — What  Foreign  Buyers  Should  Note 
—  Excelsiorwerk's  Fine  Line — Difficult  Feat 
in  Recording — "Jumbo"  Double-Sided  Record 
— Judgment  in  Edison-Bell  and  National 
Phonograph  Co.  Suit — Decision  on  Copyright 
— Men  in  Financial  Trouble — President 
Easton  Welcomed — Russell  Hunting  With 
Pathe  Freres — "Celebrita  Records" — Sterling 
Hunting  Co.  Transfer  Sole  Selling  Rights  for 
Records  and  Machines  to  Barnett,  Samuels  & 
Sons — Provincial  News. 


(Special  to  The  Talking  Machine  World. > 

London,  E.  C,  August  5,  1908. 

English  firms  are  not  having  a  very  rosy  time 
just  now;  general  trade  is  bad  and  talking  ma- 
chine business  is  suffering  accordingly.  Money 
is  free  enough,  it  is  true,  yet  the  percentage  of 
unemployed  is  still  rising.  Some  idea  of  condi- 
tions may  be  gathered  from  the  British  trading 
returns  for  the  last  six  months,  which  show  a 
decrease  of  over  £46,000,000;  in  fact,  there  is  a 
decline  in  every  branch  of  trade.  Depressing  as 
this  may  read,  the  opinion  seems  generally  preva- 
lent that  we  are-  approaching  the  end  of  the 
slump,  with  better  things  in  store.  It  is  pleas- 
ant to  observe,  too,  the  state  of  cheery  optimism 
exhibited  by  manufacturers  and  factors,  though, 
to  be  sure,  their  position  is  not  so  acute  as  that 
of  the  retailer.  The  man  with  the  small  shop 
has  the  keenest  fight  for  existence  these  days  of 
depression,  while  at  all  times  he  has  to  face 
competition  by  the  large  stores  and  the  shop- 
ping by  post  or  mail  order  systems.  The  dealer's 
lot  is  not  an  enviable  one,  but  he  is  putting  up 
a  splendid  fight.  By  studying  local  conditions, 
advertising  as  much  as  possible,  and  backing  it 
up  with,  effective  and  interesting  window  dis- 
plays, better  organization,  etc.,  there  is  no  rea- 
son why  dealers  could  not  at  the  least  tide  over 
temporary  trade  depressions. 

New  Comers  in  the  Field. 

Almost  each  month  sees  the  introduction  of  a 
new  disc  record.  We  have  had  several  of  late, 
and  in  the  majority  of  cases  the  most  important 
feature  is  "quality."  The  man-in-the-street  often 
asks  what  advance  has  been  made  in  the  re- 
cording and  reproduction  of  sound  during  the 
last  four  or  five  years,  and  there  are  a  good 
many  dealers  who  know  no  more.  There  is  a 
very  perceptible,  though  perhaps  gradual,  im- 
provement all  the  time,  particularly  so  during 
the  last  twelve  months.  Compare  a  record  of 
five  years  ago  with  one  of  the  present-day  issues; 
the  contrast  is  truly  wonderful,  and  justly  serves 
to  a  more  sympathetic  appreciation  of  the  al- 


most lifelike  records  now  issued.  There  is  yet 
room  for  improvement,  who  shall  deny  It  (?), 
but  in  some  of  the  latefet  records  the  reproduc- 
tion is  so  little  short  of  the  natural  as  to  al- 
most deceive  one.  Especially  is  this  manifest 
with  the  new  "Jumbo,"  and  also  the  "Clarion" 
disc  records,  which  deserve  the  utmost  support 
of  the  trade,  for  they  will  unquestionably  be- 
come very  popular  with  the  public. 

Prospective  Buyers  Please  Note! 

Conducting  business  between  one  country  and 
another  is  considerably  more  difficult  than  open- 
ing up  accounts  in  your  own  locality.  This  may 
be  fairly  obvious,  but  there  are  a  great  many 
retailers  who  do  not  recognize  the  difference. 
In  this  way,  supposing  a  manufacturer  is  will- 
ing to  take  the  risk  of  sending  a  sample  of  his 
wares  to  a  retailer  located  in  the  next  county, 
it  is  not  to  be  expected  that  he  will  treat  a  for- 
eign or  colonial  dealer  in  the  same  way.  Yet 
there  are  many  who  expect  it.  Several  instances 
were  recently  brought  under  my  notice  by  Mr. 
Maurice,  of  H.  Lange's  Successors.  Their 
"Klingsor"  advertisement  in  our  last  issue 
brought  several  inquiries  from  dealers  and  others 
in  various  parts  of  the  world.  Some  asked  for 
catalogs — which  was  the  right  thing  to  do — 
while  others  requested  that  samples  should  be 
sent  them — which  was  the  wrong  thing  to  do, 
unless  cash  accompanied  the  order.  "Without 
impeaching  their  good  faith  or  honesty,"  said 
Mr.  Maurice,  "it  is  not  right  of  these  traders, 
thousands  of  miles  away,  to  expect  us  to  give 
them  credit  cn  a  first  transaction.  It  is  all  very 
well  for  those  firms  who  have  previously  dealt 
of  us,  but  we  decline  to  send  out  goods  indis- 
criminately; cash  should  be  sent  with  the  first 
order,  and  references  supplied  if  it  is  afterward 
desired  to  open  an  account."  This  is  sensible 
talk,  which  we  think  business  traders  will  ap- 
preciate. "Klingsor"  products  are  real  good  in 
every  way,  and  the  company  support  the  dealer 
by  giving  him  a  good  profit,  combined  with 
prompt  despatch. 

New  Edison-Bell  Record. 

The  Edison-Bell  Disc  No.  18  gives  two  very 
laughable  selections  by  Ben  Lawes.  One  side, 
"The  Village  Pump,"  on  the  reverse  "Because  I 
Look  a  Fool,"  which  tells  of  a  countryman's 
funny  experiences  in  London.  Both  are  excel- 
lently recorded,  the  enunciation  being  perfect. 

New  Double  Sided  Disc  to  Appear. 

A  new  disc  record,  double-sided,  will  shortly 
appear    on  this  market,    under  the  name  of 
"Eden,"  emanating  from  a  French  house. 
A  New  Steel  Needle. 

Apart  from  the  many  new  products  recently 
introduced  by  the  Edison-Bell  Co.,  the  trade  will 
shortly  hear  of  yet  another  article,  i.  e.,  a  finely 
tempered  steel  needle,  and  a  neat  little  contriv- 


ance for  sharpening  it  after  use.  The  machine 
is  of  simple  construction,  and  acts  its  part 
quickly  and  efficiently. 

Useful  for  Talking    Machine  Men. 

The  Stickphast  Cement  is  a  valuable  adhesive 
adaptable  for  use  in  all  talking  machine  work, 
and,  in  fact,  it  will  mend  almost  anything.  We 
say  this  after  testing  its  utility  in  a  variety  of 
ways.  The  cement  is  particularly  useful  for 
repairing  china,  glass,  or  other  similar  waiie, 
and  if  the  article  is  afterward  baked  for  about 
two  hours  it  will  not  come  apart  in  even  boiling 
water.  The  Stickphast  Cement .  is.  in- air-tight 
tins,  and  is  marketed  by  the  Lea'derihall  Press, 
Ltd.,  of  London. 

Some  Good  Bargains. 

Many  bargains  fell  under  the  hammer  at  a 
recent  city  auction,  but  on  the  face  of  it  the  best 
bargain  of  all  was  a  piano  for  which  twenty-six 
shillings  was  paid.  The  "instrument,"  however, 
had  been  shipwrecked  and  had  spent  over  '  a 
month  under  water. 

Decision  on  Cinematographs. 
...  Cinematographic  reproductions  of  operas, 
dramas  and  pantomimes,  the  Paris  courts  ha^e 
decided,  are  a  direct  infringement  of  the  author's 
rights,  and  all  such  films  wherever  found  were 
ordered  to  be  impounded  and  destroyed. 

A  Splendid  Line  of  Machines  and  Motors. 

In  our  advertising  columns  this  montli  the 
Excelsiorwerk  draw  attention  to  their  splendid 
line  of  machines  and  motors.  It  is  no  exaggera- 
tion to  say  that  the  Excelsior  motor  is  the  finest 
on  the  English  market,  and  the  disc  machines 
also  are  prominent  in  the  matter  of  quality  and 
price.  Colonial  and  foreign  houses  should  in- 
vestigate the  possibilities  of  these  goods;  gener- 
ous terms  are  given  to  the  trade,  and  full  par- 
ticulars will  be  forthcoming  on  application  to 
45  City  Road,  London,  B.  C. 

A  Difficult  Feat  of  Recording. 

One  of  the  most  difficult  recording  feats  ever 
accomplished  was  that  which  resulted  in  the 
birth  of  Favorite  record  No.  64,026-7.  This  is  a 
double-faced  disc,  "Abide  with  Me"  and  "Lead 
Kindly  Light,"  played  with  the  full  peal  of  bells 
recently  installed  in  the  tower  of  the  Munich  Town 
Hall.  The  difficulty  of  obtaining  such  a  record, 
to  reproduce  naturally,  is  obvious,  yet  in  both 
selections  the  sweet  bells  come  out  splendidly 
truthful.  A  record  sale  of  this  issue  is  a  fore- 
gone conclusion,  and  such  a  unique  disc  should 
be  a  sale  in  all  shops. 

Must  Refer  to  the  Talking   Machine!    i  ' 

A  Munich  journal  says:  Music  is  not  a  lux- 
ury; it  is  one  of  the  necessities  of  life.  Proof? 
It  is  universal,  and  in  a  lower  or  higher  degree 
is  to  be  found  in  the  wildest  of  places. 

What  Dr.  Edwards  Says. 

According   to  Dr.   Hall  Edwards,   the  X-ray 


BVBRVBODV 

WAINTS 


46 


Because  there  are  none  to  beat  them  for 

Grand  Tone  and  Quality 

September  list  no-w  out.  Splendid  variety  of  Songs  and  Band  Pieces. 

Specialty:  Selections  from  Sullivan's  Operas. 


99 


OBTAINABLE  FROM  ALL  UP-TO-DATE  DEALERS 
WHOLESALE  ONLY 


THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 


45  CITY  ROAD,  LONDON,  E.  C. 


213  DEANSGATE,  MANCHESTER 


20 


THE  TALKING  MACHINE  WORLD. 


The  Tariff  Question  Sotved 


SPECIAL  ARRANGEMENTS 

Have  been  made,  whereby  any  American  Dealer  or  Jobber  can 
handle  CLARION  RECORDS  at  a  good  profit,  quite  irrespective  of  duty, 
freight,  or  any  other  charges. 


FULL 
LENGTH 


FULL 
VALUE 


Xlre  "CLARION" 

is  a  Gold-Moulded  Cylinder  Record 


SEND  FOR  A  SAMPLE  SET  AND  DETAILS  OF  OUR  PROPOSITION 


THE  PREHflER  MANUFACTURING  CO.,  Ltd. 

81  City  Road,  London,  England 
Sole  Agents  for  Victoria,  Australia,  Macrow  &  Sons,  Ltd.,  274  Little  Collins  St.,  Melbourne 


THE  TALKING  MACHINE  WORLD. 


21 


FROM  OUR  LONDON  HEADQUARTERS -(Continuedj. 


THE  HARMONY  COMPANY,  Chicago,  U.  S.  A. 

Largest  Manufacturers  of 

GUITARS,  MANTDOLIIMIS  AND  DRUIVIS 

FOREIGN  TRADE  SOLICITED  WRITE  FOR  CATALOG 


specialist,  it  is  possible  to  produce  a  perfect 
cinematograph  picture  showing  the  beat  of  the 
human  heart,  though  owing  to  the  great  expense 
involved  it  has  never  been  attempted. 

Brooklyn  Optimism  in  London. 

Dr.  Newell  D.  Hillis,  the  well-known  Brooklyn 
pastor,  a  visitor  here,  says:  "Always  be  opti 
inistic;  don't  go  about  all  day  gathering  a  bunch 
of  thistles  to  sit  down  on  at  night." 

Important  "Jumbo"  Announcement. 

Elsewhere  in  this  issue  will  be  found  an  an- 
nouncement by  Messrs.  Bamett  Samuels  &  Sons, 
Ltd.,  offering  to  bona-flde  traders  a  free  sample 
of  their  new  "Jumbo"  double-sided  record.  On 
one  side  is  "Hear  What  I  Have  to  Say,"  which 
gives  interesting  information  of  the  record;  on 
the  reverse  side  is  a  charming  musical  selection. 
I  am  asked  to  announce  that  the  "Jumbo"  is  now 
entirely  made  in  England,  and  everyone  who 
wants  to  be  patriotic  can  do  their  duty  by  sup- 
porting home  industry;  and  for  those  of  the 
other  school  the  Jumbo  magnet  is  "Quality"  and 
up-to-date  selections.  On  each  record  is  printed 
the  number  of  revolutions  at  which  it  should 
be  run.  Over  300  titles  are  now  ready,  and  lists 
will  be  forwarded  upon  application. 

Diaphragm  Triumphs  Over  Medical  Science! 

The  following  is  a  copy  of  a  letter  which  the 
Edison-Bell  Phonograph  Co.  recently  received 
from  one  of  their  dealers: 

"Dear  Sir — My  subject  is  a  little  unusual,  but 
I  hope  to  interest  you.  The  bank  manager  here 
has  undergone  one  of  the  rarest  operations  in 
the  world,  having  his  larynx  removed  and  hence 
speechless.  He  breathes  through  a  silver  plate 
in  the  throat.  There  are  only  three  successful 
cases  on  record  and  twenty  specialists  are  watch- 
ing this.  The  patient  by  inserting  a  rubber  tube 
in  the  plate  and  breathing  by  movements  of  the 
lips  and  tongue  manages  to  get  a  faint  whisper, 
now  to  the  surprise  of  his  surgeons  he  has  made 
an  improvement;  thus  a  tube  is  put  in  mouth, 
about  four  inches  rubber,  and  then  a  metal  drum 
with  thin  piece  of  rubber  stretched  across  center, 
making  a  kind  of  Id.  squeaker  of  it,  and  it 
joins  his  throat  with  a  silver  wire  and  bye- 
pass.  With  this  he  speaks  in  a  high  tone.  Now 
what  is  wanted  is  a  multiphone  reproducer  or 
megaphone  that  will  increase  a  whisper  co  an 
ordinary  tone.  If  your  experimental  laboratory 
could  '_lay  their  hands  on  an  instrument  that 
would  serve  the  purpose  it  would  be  a  blessing 
and  I  should  be  glad  of  your  opinion." 

Edison-Bell  and  the  National  Phonograph  Co. 

Judgment  was  given  by  his  lordship  on  a  mo- 
tion by  the  National  Phonograph  Co.,  Ltd.,  to 
vary  the  findings  of  the  official  referee  as  to 


damages  in  an  action  brought  against  that  com- 
pany by  the  Edison-Bell  Consolidated  Phonograph 
Co.,  Ltd.  It  will  be  remembered  that  the  action 
related'  to  a  circular  issued  by  the  National  Co. 
in  May',  1905,  to  the  effect  that  the  Edison-Bell 
Co.  had  no  right  to  use  the- name  "Edison."  It 
was  tried  by  Justice  Neville,  who  gave  judg- 
ment for  the  Edison-Bell  Co.,  and  directed  an 
inquiry  as  to  the  damages  sustained.  '/'This  de- 
cision was  affirmed  by  the  Court  o,£-- Appeal,  and 
the  inquiry  took  place  before  the  qffi'cial'|i-eferee, 
who  reported  that  the  Edison-Bell -  Cd!'  h^d  sus- 
tained damage  to  .the  extent  of  £4,000,  by  "''reason 
of  the  circular.  The  National  Co.  then  moved 
before  Justice  Swinfen  Eady  to  vary  the  report 
by  reducing  the  damages.  His  lordship  said 
that  the  evidence  for  the  Edison-Bell  Co.  clearly 
showed  how  much  less  trade  it  had  done  in  1905 
than  in  1904,  but  the  evidence  connecting  the 
loss  of  trade  with  the  circular  was  vague  and 
indefinite  in  the  extreme;  while  on  the  other 
hand,  the  chief  cause  of  the  large  diminution 
was  clearly  established  by  the  National  Co.  His 
lordship  allowed  the  Edison-Bell  Co.  £50  for 
loss  of  trade,  and  £96  9s.  lOd.  as  the  expense  of 
printing  and  posting  incurred  in  refuting  the 
circular,  thus  reducing  the  damages  from  £4,000 
to  £146  9s.  lOd.  He  awarded  no  costs  to  either 
side  either  of  the  inquiry  or  motion. 

A  Recent  Invention. 
A  recent  invention  here  is  a  simple  and  in- 
expensive   device   for   automatically  quenching 
cinematograph  film  fires,  which  works  very  effec- 
tively. 

International  Neophone  Co.'s  Catalog  Sheet. 

The  International  Neophone  Co.'s  catalog  sheet 
showing  illustrations  of  their  various  products 
is  to  hand.  It  is  right  up-to-date,  and  is  an 
undoubted  help  to  traders. 

Musical  Copyright  Decision. 

Sir  A,  de  Rutzen,  at  Bow  street,  dismissed  the 
friendly  summons  brought  by  Chappell  &  Co.  to 
test  the  question  whether  the  rights  of  com- 
posers and  owners  of  copyright  music  extended 
to  perforated  rolls  for  reproducing  music  in 
Pianolas  and  similar  machines.  The  magistrate 
stated  that  after  the  most  careful  consideration 
he  had  come  to  the  conclusion  that  there  was 
nothing  in  the  two  later  acts  of  Parliament  to 
lead  him  to  suppose  that  the  legislature  intended 
a  written  or  printed  copy  of  a  musical  work  to 
apply  to  a  perforated  roll.  On  the  application 
of  Mr.  Muir  the  magistrate  agreed  to  state  a 
case.  The  talking  machine  trade  was  not  rep- 
resented. 

Talking  Machine  Traders  in  Bankruptcy. 

The  following  talking  machine   traders  are 


under  bankruptcy  proceedings:  David  Dinner, 
Christchurch  Road,  Boscombe;  Jordons  (P.  J. 
Gibson),  Sankey  street,  Warrington;  Goodall  & 
Sherratt,  of  Oxford  and  Ealing.  L.  &  E.  Black- 
wood, Coatbridge  &  Lennoxtown,  called  a  meet- 
ing of  creditors  last  month.  An  offer  of  20s.  on 
the  pound,  payable  in  instalments  over  a  certain 
period  was  made  and  accepted.  Edgar  P.  Raikes 
also  underwent  examination  last  month-.!»  i- 

The  Premier  Record  List. 

As  the  season  comes  nearer,  the  Premier  Mfg. 
Co.  are  increasing  their  record  lists  each  month. 
The  July  issues  include  twelve  titles,  as  follows: 
The  "Belphegor  March"  and  the  "Strauss 
March."  two  excellently  recorded  selections  by 
the  Premier  Military  Band;  "The  Butterfly" 
(intermezzo)  is  a  tuneful  piece  by  the  Premier 
concert  orchestra;  "In  a  Pagoda"  and  "In  the 
Lotus  Field,"  as  played  by  the  Premier  Bijou 
Orchestra,  are  particularly  good.  There  are 
seven  songs,  two  recorded  by  Stanley  Kirkby, 
'Come  Back  to  Erin"  and  "'rU  Take  You  Home 
Again,  Kathleen,"  both  popular  and  well  sung; 
"I  Don't  Care  if  There's  a  Girl  There,"  by  F. 
Miller,  tells  of  a  young  man  who  would  cheer- 
fully endure  hardships  provided  there's  a  girl 
there,  a  good  record,  as  also  is  that  amusing 
song,  "I  Will,"  sung  by  Woolmer  Young;  "Thd 
Last  Pub"  is  a  topical  ditty  which  draws  awful 
pictures  of  some  possible  results  of  the  Licensing 
bill;  "When  All  Begin  to  Fly"  and  "Flip  Flap" 
should  be  good  sellers;  both  are  by  an  artist  new 
to  the  talking  machine,  viz.:  Charlie  Parker, 
who  has  done  well  in  his  initial  efforts  at  sing- 
ing into  the  trumpet. 

President  E.  D.  Easton  a  Visitor. 

Looking  a  picture  of  perfect  health  and  vigor, 
President  E.  D.  Easton,  of  the  Columbia  Phono^ 
graph  Co.,  paid  a  visit  to  London  last  month: 
He  has  entirely  recovered  from  the  serious  acci- 
dent that  befell  him  last  January,  when  he  was 
thrown  from  a  railway  train  while  traveling  to 
his  office  in  New  York  city  one  morning.  Mr. 
Easton  returned  on  the  Lusitania,  July  25. 

Russell  Hunting  With  Pathe  Freres. 

News  comes  to  hand  that  Russell  Hunting  has 
been  engaged  by  the  Pathe  Co.  to  reorganize 
their  record  department.  Messrs.  Pathe  li'reres 
have  secured  a  valuable  man  in  Mr.  Hunting. 

Edison-Bell  News. 

Good  things  are  reported  of  the  Edison-Bell 
discs  and  N.  P.  cylinders,  which  appear  to  be 
going  very  well,  time  of  year  considered.  Their 
new  disc  machine  will  be  ready  very  soon. how; 
Each  Issue  Shows  Improvement.  ^ 

The  constant  efforts  of  the  International  Fa^ 
vorite  Record  Co.  to  achieve  perfection  in  re- 
cording is  not  without  success.  In  each  of  their 
new  issues  improvement  is  noticeable,  and  as 
dealers  are  promised  something  specially  good  in 
the  September  list,  there  is  not  the  slightest 
doubt  but  what  those  records  will  surpass  any- 
thing hitherto  published.  "It's  quality  that's 
made  the  'Favorite'  a  favorite  all  along,"  said 
Mr.  Vischer,  ''and  we  are  going  to  give  better 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernacle  St.,  London.  England 

F.   W.  KOBIMSOIM 

"The  Talkeries,"  213  Deansgate, 
MANCHESTER,  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALKING  MACHINES,  RECORDS, 
PHONOS.,  CYLINDERS,  ETC..  and  all 
goods  connected  with  the  trade. 

WHOLESALE,  RETAIL  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

itsn^K^  Correspondence  Invited 
«^    PROIHPT  ATTENTION 

Always  open  to  consider  pood  lines  suit- 
able for  the  English  and  Foreign  markets. 
Improvements  and  Novelties  preferred. 
Send  samples  and  prices. 

SCE  ADV'T  ADJOINING 

To  Colonial  and  Foreign  Bayers 

The  peculiarities  of  these  markets 
have  never  been  more  apparent  than 
at  the  present  moment,  requiring  the 
greatest  care  in  pricing  and  bny- 
ing,  with  a  view  to  the  future  Hav- 
ing had  many  years' experience,  I 
am  prepared  to  l)uy  for  you  upon 
coniniission,  and  to  li^eep  you  posted 
up  with  all  (lie  latest  production8 
and  act  as  your  representative.  I 
buy  rock  l)Ottoin.    Instructions  to 
purchase  goods  mu.st  be  accompanied 
with  order  on  Bankers  to  pay  cash 
against  Bill  of  Lading. 

Bankers.  London  City  and  Midland 
Ltd.,  Manchester.   For  terras,  please 
write,  stating  requirements,  to 

F.  W.  ROBINSOIV. 
213  Deansgate.  Manchester,  Eng. 

FOREIGN  AGENCIES 

If  You  Want  to  Market  Your 
Goods  in  the  United  King- 
dom, Write  to  Me. 

I  can  handle  profitably  Cinematograph 
Machines,  Phonographs,  and  all  Talking 
Machine  Accessories.    My  connection  in 
the  trade  is  second  to  none,  and  my  ref- 
erences are  first-class.  Correspondence 
invited. 

R.  PRIEUR 

68  Basinghall  St.,  London,  E.  C,  Eng. 

22 


THE  TALKING  MACHINE  WORLD. 


THE  "SULLIVAN" 

Nu.    ;iO.      Solid    Oak    Cabinet,    with  Silk 
Curtains. 


THE  "BIJOU" 

Mahogany,  Walnut  or  Oak  Cabinet. 


THE  "PRESIDENT" 

Mahogany  inlaid 


Highly  and  artistically  finished 
( ':ibini  l 


KUNGSOR 


THE  new  season  will  soon  begin  and 
a  wise  business  man  studies  the 
market  beforehand  and  selects  the 
best  and  most  profitable  lines. 

You  cannot,  to  your  own  advantage, 
do  better  than  to  apply  to  us  for  our 
new  colored  illustrated  catalogue  of  our 
celebrated  KlingSOr  Talking  Machines 
and  Sundries.  We  challenge  any  machine 
on  the  market  conceming  working,  tone- 
quality,  finish,  etc.  We  do  not  claim 
cheapness,  as  you  are  well  aware  that  a 
good  machine  cannot  be  cheap,  but  we 
are  still  cheaper  than  any  other  machine 
for  what  we  give  you  for  your  money. 

All  machines  are  of  the  best  and  solid 
wood,  either  in  oak,  mahogany  or  walnut, 
British  made  throughout,  specially  adapted 
for  export  to  stand  any  change  in  tem- 
perature. 

The  machines  are  fitted  with  the  best 
motor  in  the  market  "the  well  known  and 
famous  ELxcelsior  Motor." 

Catalogue  Free  On  Application. 


H.  Lange's  Successors, 


THE  "GOUNOD" 

No.   135.  Open. 
Without  Doors.     In  Oak,  etc. 


THE  "REGENT" 

No.  165  E.L. 
Mahogany  Inlaid.    Glass  Doors. 


THE  'WAGNER" 

lliKhly   rniislu-d  soliil   Oak  Cal)inct. 


ESTABLISHED  1854 


21  Little  Portland  Street,  Oxford  Circus,    ::   LONDON,  W.,  ENG. 


THE  TALKING  MACHINE  WORLD. 


23 


FROM  OUR  EUROPEAN  HEADQUARTERS- (Continued.) 


value  than  ever;  the  instrumental  and  vocal  rec- 
ords which  we  shall  have  ready  in  September 
will  be  the  finest  we  have  issued,  and  will 
include  several  of  the  latest  hits,  besides  selec- 
tions of  Sullivan's  opera  on  our  new  12-inch 
discs."  Several  ot  the  "Favorite"  agents  have 
already  placed  advance  orders,  and  it  is  expected 
that  these  records  will  reach  a  large  sale.  Trad- 
ers can  have  full  particulars  on  application  to 
the  company's  London  headquarters,  45  City 
Road,  E.  C. 

Somewhat  of  a  Mix-Up! 

Discussing  the  new  patent  law  and  its  result, 
a  London  newspaper  says  that  the  first  important 
company  to  meet  the  new  conditions  is  "the  Edi- 
son-Bell Co.  of  America.  A  large  factory  has 
been  opened  at  Wiliesden,  and  there  phonograph 
records,  hitherto  exported  to  these  shores  from 
America,  Germany,  France  and  Belgium,  are 
being  made  by  English  workmen.  It  is  esti- 
mated that  in  a  year's  time  500  men  will  be  em- 
ployed in  the  factory."  The  factory  in  question 
is,  of  course,  that  of  the  National  Phonograph 
Co.,  but  we  have  not  seen  that  any  disclaimer 
has  been  issued. 

Talking  Machines  as  Soap  Premiums. 

A  while  back  we  heard  of  the  Sunlight  Soap 
people  offering  pianos  as  prizes  to  their  custom- 
ers. Messrs.  Lipton  have  gone  one  better,  and 
in  order  to  introduce  a  new  soap  which  they  are 
placing  on  the  market,  they  have  initiated  a 
huge  advertising  scheme,  the  essence  of  which 
is  that  thousands  of  talking  machines  are  to  be 
given  away.  A.  Lyon  &  Co.,  factors,  have  secured 
the  first  order  to  supply  10,000  disc  machines  and 
records.  We  understand  that  the  Beka  record 
will  figure  in  this.  It  constitutes  perhaps  the 
largest  order  ever  placed  in  the  talking  machine 
industry,  and  we  congratulate  Messrs.  Lyon  on 
their  smartness  in  fixing  up  such  a  fine  con- 
tract. 

Mme.  Tetrazzini  in  IVlilan. 

Mme.  Tetrazzini  is  taking  a  rest  in  Milan 
from  August  1  to  September  28,  on  which  date 
she  returns  for  a  long  provincial  tour  covering 
all  the  principal  centers.  After  this  New  York 
and  Philadelphia  will  see  something  of  her  until 
April  next  year,  when  she  returns  to  London 
for  the  giand  opera  season. 

"Celebrita  Records"  Just  Issued. 

Public  taste  is  every  year  growing  more  in  the 
direction  of  the  very  highest  class  of  music,  and 
record  manufacturers  are  recognizing  this  and 
catering  to  it.  Evidence  of  this  is  furnished  by 
the  announcement  in  the  Columbia  August  Sup- 
plement of  twenty-seven  12-inch  "Celebrita  Rec- 
ords." They  are  songs  and  operatic  selections 
by  singers  of  the  very  highest  repute. 


S.  H.  Sheard's  Long  Tour. 

Perhaps  the  longest  tour  ever  made  in  the  in- 
terests of  the  talking  machine  was  that  of  S.  H. 
Sheard,  of  the  Gramophone  Co.,  who  has  just 
reurned  to  this  city  after  a  journey  lasting  thir- 
teen months.  During  this  period  several  of  the 
British  eastern  dependencies  were  visited,  and 
many  new  accounts  opened  up  as  a  result. 

Columbia  Record  Haunted  Him. 

Splendid  things  are  being  said  about  the  new 
tone-arm  cylinder  graphophones  introduced  by 
the  Columbia  Co. 

Those  accomplished  duettists,  Collins  and 
Harlan,  have  been  making  more  Columbia  rec- 
ords, one  of  which  was  announced  in  July.  The 
editor  of  the  Cardiff  Weekly  Mail  heard  the  rec- 
ord and  it  caught  his  fancy.  So  he  played  it 
over  again  and  then  once  again,  and  he  repeated 
the  process  so  often  that  finally  he  wrote  and 
published  in  his  paper  the  following  paragraph: 
"We  have  had  serious  thoughts  of  entering  an 
action  against  the  Columbia  Co.  for  distracting 
our  thoughts  by  the  haunting  jingle  tune  of 
'I'm  A-running  After  Nancy,'  a  tune  that  has 
stuck  to  us  waking,  sleeping,  working  and  idling. 
We  can't  get  rid  of  it." 

Good  Line  for  Colonial  Trade. 

In  his  advertisement  this  month  Daws  Clarke 
again  draws  attention  to  the  Graduated  Flex 
Diaphragm,  which,  by  the  way,  is  a  remarkably 
good  line  for  Colonial  and  foreign  dealers.  The 
"Flex"  gives  a  natural  reproduction,  and  retail- 


ers can  considerably  add  to  their  turnover  by 
introducing  this  diaphragm  to  their  customers; 
especially  those  of  an  inventive  turn  of  mind, 
who  like  to  experiment  and  make  up  their  own 
sound  boxes.  Through  his  advertisement  in  The 
World  Mr.  Clarke  is  doing  good  business  with 
American  jobbers  and  others. 

An  Arrangement  of  Exceeding  Interest, 

Sterling  &  Hunting,  Ltd.,  of  59  City  Road,  this 
city,  announce  that  on  August  1  they  transferred 
to  Barnett  Samuels  &  Sons,  Ltd.,  the  sole  selling 
rights  for  the  United  Kin'gdom  and  Australasia 
of  all  goods  previously  controlled  by  them.  In 
future  all  orders  and  other  matters  relating  to 
"Odeon"  and  "Fonotipia"  records  and  "Odeon" 
machines,  etc.,  will  be  dealt  with  by  the  latter 
company.  Sterling  &  Hunting,  Ltd.,  also  an- 
nounce that,  acting  on  the  advice  of  many  of  the 
foremost  dealers  in  the  country,  they  have  de- 
cided that  all  future  "Odeon"  records  shall  be 
double-sided.  The  proprietors  of  "Odeon"  rec- 
ords have,  in  the  past,  always  identified  them- 
selves with  this  form  of  disc,  and  as  the  new 
records  will  retail  at  a  reduced  price  of  4s.  each, 
it  is  confidently  expected  that  a  greatly  increased 
volume  of  business  will  result.  Barnett  Samuels 
&  Sons,  Ltd.,  in  a  letter  to  the  trade  announcing 
the  acquisition  of  the  new  selling  rights,  state 
that  they  will  very  shortly  issue  a  new  and  com- 
pletely revised  catalog  of  "Odeon"  records,  in 
which  the  prices  of  the  various  sizes  and  par- 
ticulars as  to  exchanges,  etc.,  will  be  clearly 
set  forth. 


TRADE  REPORTS  FROM  THE  PROVINCES 


MANCHESTER  NOTES. 


Manchester,  August  3,  1908. 

In  Manchester  trade  has  held  up  exceptionally 
well,  but  the  past  week  or  two  has,  however, 
distinctly  shown  signs  of  a  little  set-back.  Holi- 
day making  has  commenced  in  real  earnest,  and 
for  the  next  month  or  two  will  hold  its  kingly 
sway.  The  fine  weather  recently  experienced 
has  caused  most  of  the  dealers  to  think  of  tak- 
ing a  little  recreation  and  recuperation. 

In  nearly  every  establishment,  however,  prepa- 
rations are  now  being  considered  in  regard  to 
the  next  season's  trading.  Very  exceptional 
terms  are  being  offered  by  some  of  the  leading 
London  houses,  who  cater  for  the  trade  in  the 
North,  to  say  nothing  of  dating  and  invoicing 
three  or  four  months  ahead.  This,  however,  is 
bad  business.  Short  credits  are  becoming  the 
rule,  and  beneficially  so,  as  far  as  the  factors 
and  leading  merchants  are  concerned;   but  we 


hear  that  some  of  the  southern  factors  have 
such  heaped  up  stocks  that  they  are  only  too 
glad  to  dispose  of  them  on  the  above  system, 
which  is  most  regrettable,  because  such  goods,  if 
bought  now,  say  at  three  or  four  months'  post 
dating,  are  likely  to  become  obsolete  and  out  of 
date  before  the  season  opens,  and  as  there  are 
so  many  changes  at  the  present  moment  occur- 
ring and  likely  to  occur,  it  will  be  poor  policy 
for  the  retailer  to  handicap  himself  for  later 
sales,  for  the  benefit  of  three  or  four  months' 
extra  credit  during  the  holiday  season,  when  no 
sales  are  taking  place  worth  mentioning. 

We  have  also  had  our  attention  directed  to  the 
policy  observed  by  certain  wholesale  houses  in 
giving  credit  indiscriminately  to  retailers  who 
have,  by  hard  work,  fostered  a  nice  little  grow- 
ing business.  Their  representatives  give  such 
credit,  that  is  quite  unwarranted  by  the  size 
and  stock  and  "locus  standi"  of  the  retailer,  and 
the  result  is  the  latter  is  packed  up  with  goods 


Have  You  ^  Got  This 

Free  Sample? 

As  a  Dealer  You  Are  Entitled  to  It 


WRITE  AND  ASK  FOR  IT 


3/- 

JUMBO 

10 

Retail 

Duplex 

Wholesale  Agency 

32-36  Worship  Street,  LONDON,  E.  C,  ENG. 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


to  such  an  extent  that  the  debt  becomes  a  mill- 
stone around  his  neck,  and  he  probably  finds 
himself  in  embarrassing  circumstances.  Then 
the  largest  creditor  in  question  steps  in,  takes 
over  the  business  quietly,  and  employs  the  late 
proprietor  to  be  their  manager  on  a  salary  ar- 
rangement, thereby  gaining  the  good-will  and 
hold  of  the  business  at  a  trifling  cost.  We  have 
had  recently  several  cases  brought  to  our  notice 
of  failures  for  large  amounts.  Certainly  such 
amounts  that  were  never  warranted  by  discreet 
and  careful  traders.  - 

In  Manchester,  however,  the  next  season  prom- 
ises to  be  a  good  one. 

C.  Duwe,  of  High  street,  has  secured  the  sole 
control  of  the  "Twin"  records,  and  expects  great 
things  from  them. 

Messrs.  Richardson  say  trade  is  well  up  to 
anticipations. 

Manager  Grossman,  of  the  Columbia  Co.,  Mar- 
ket street,  reports  sales  as  very  good  for  the 
time  of  the  year.  They  have  recently  had  some 
exceptionally  nice  sales  in  the  "Symphony 
Grand"  at  £45.  It  is  becoming  quite  a  popular 
model  in  the  North. 

Burrows  &  Co.  report  that  business,  upon  the 
whole,  is  very  satisfactory,  notwithstanding  a 
slight  lull  experienced  during  the  past  month. 
They  are  proposing  to  extend  their  already  large 
premises  by  taking  in  additional  room  in  the 
basement  and  on  one  of  the  upper  floors.  Their 
stock  increasing,  as  it  does,  by  leaps  and  bounds, 
necessitates  these  extensions  on  purpose  to  give 
facilities  for  prompt  dispatch  and  delivery. 


and  Archer  &  Sons  report  increased  high-class 
sales. 

Impending  changes  are  in  the  air  regarding 
the  Melograph  Disc  .Record  Co.  This  company 
have  secured  some  of  the  best-known  artists  for 
their  further  issue  of  records. 

At  Jake  Graham's  business  is  exceptionally 
good.  The  same  report  is  made  by  Messrs. 
Dibbs,  Ltd. 

Mr.  Foster,  of  Birkenhead,  spoke  most  highly 
of  The  Talking  Machine  World,  and  the  value 
of  the  contents  from  the  dealer's  point  of  view. 
He  anticipates  that  next  season,  owing  to  sev- 
eral bicycle  dealers  having  dropped  the  record 
and  phono  business,  that  his  will  be  the  Birken- 
head emporium,  and  as  such  will  carry  a  very 
large  stock,  and  to  do  a  larger  trade  than 
hitherto. 

The  trade  outlook  in  Liverpool  for  the  coming 
season  is  most  promising.  It  is  confidently  ex- 
pected that  the  regular  sales  season  will  open 
at  a  much  earlier  date  than  last  year,  either  in 
August  or  the  beginning  of  September,  at  the 
latest.  The  recent  bad  weather  has  had  a  great 
deal  to  do  with  the  increase  of  business  during 
the  last  month  or  two,  and  altogether,  Liverpool 
dealers  are  in  a  very  cheerful  frame  of  mind. 


phone  sales  are  reported  somewhat  moderate. 
They,  however,  expect  great  things  in  the  fu- 
ture. 

At  the  Parker  Phone  Co.,  Queensgate,  and  at 
Moore  &  Co.,  Manchester  Road,  a  lull  is  being 
experienced.  Owing  to  the  holidays  and  general 
outdoor  enjoyments  now  taking  place  this  was 
to  be  expected.  Mr.  Moore  has  recently  taken 
up  Favorite  records,  in  addition  to  his  other 
lines,  and  expresses  himself  as  very  delighted 
with  them. 

At  Dyson's,  Ltd.,  preparations  are  now  being 
made  in  regard  to  the  next  season's  trading,  and 
in  all  probability  they  will  handle  a  big  line  of 
disc  machines  in  addition  to  their  already  old- 
established  cylinder  business.  Pathe  goods  will 
be  a  strong  line  with  them,  also  Edison-Bell, 
and  with  the  latter  trade  is  reported  as  very 
good. 

At  the  present  moment  everyone  in  the  North 
is  looking  forward  to  the  advent  of  the  new 
"Twin"  disc  record,  10-inch  diameter,  to  sell  at 
2s.  6d.  retail. 


ADVERTISING  IS  INSURANCE. 


BRADFORD  NOTES. 


UVERPOOL  NOTES. 


Liverpool,  August  4,  1908. 

In  Liverpool,  generally,  a  very  welcome  wave 
of  trade  has  been  experienced  during  the  past 
month.  In  most  of  the  houses  good  sales  have 
been  reported,  and  agents  generally  appear  to 
be  very  well  satisfied  with  their  recent  trading. 

Messrs.  Richardson,  Thompson,  Helsby  &  Co., 


Bradford,  August  5,  1908. 
Generally  speaking,  Bradford  shows  a  distinct 
sign  of  improvement  as  regards  sales.  Messrs. 
Appleton  are  well  pleased  with  the  results  up  to 
date,  and  although  one  naturally  expects  a  little 
lull  during  the  summer  season,  it  has  not  been 
so  great  as  it  might  have  been.  All  the  lines 
handled  by  this  firm  have  been  in  good  demand, 
besides  which  there  has  been  a  special  run  on 
Clarion  cylinders.  Mr.  Appleton  looks  forward 
with  the  greatest  expectations  to  the  Clarion 
disc  record,  which  is  being  placed  upon  the 
market. 

At  Joshua  Marshall's,    Bank  street,  gramo- 


Have  you  ever  considered  an  advertising  cam- 
paign from  the  standpoint  of  an  insurance  policy? 
You  insure  against  such  contingencies  as  fire, 
shipping  disaster,  dishonest  employees,  etc.,  as  a 
matter  of  course,  but  the  moment  some  one  men- 
tions advertising  as  a  business-builder  for  your 
particular  benefit,  you  immediately  begin  to 
"hedge"  and  vow  that  you  cannot  afford  such  an 
expensive  luxury,  etc.,  etc. 

Have  you  ever  thought  that  the  greatest  of  all 
commercial  calamities — loss  of  trade — can  be  in- 
sured against?  The  "premium"  represented  by 
the  cost  of  advertising  is,  in  proportion  to  the 
importance  of  the  security  afforded,  no  higher 
than  other  insurances;  in  fact,  it  is  considerably 
smaller  and  soon  becomes  a  minus  quantity. 
Any  other  kind  of  insurance  is  an  expense: 
worse  than  that — it  is  a  dead  loss  so  long  as 
there  is  no  "claim." 


Excelsior  Disc  Machines 

Our   Principle,  QUALITY  FIRST,  has  led  us  to 
:V  I  O  T  O  R  Vz=== 
The  enormous  sales  of  our  products  speak  for  their 
Rirst  Class  Quality  and  Popularity 


Excelsior  Motors 


The  Acme  of  Perfection 


Six  Models  Playing 

5  minutes 

6  minutes 

7  minutes 
9  minutes 

12  minutes 
25  minutes 


With  our  various  types  oi 
machines  we  supply 
either 

Concert  Sound-box 

or 

Concert  Grand  Sound  box 

or 

Loud-tone  Sound-box 


IVlodul  XII 


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Write    for    full    list  1< 


Excelsiorwerk,  Ltd. 


45  City  Road,  London,  E.G. 


TELEGRAMS  : 
Visclicrilc.  London 


THE  TALKING  MACHINE  WORLD. 


25 


But  the  insurance  of  trade  represented  by  ad- 
vertising carries  a  direct  profit  with  it.  It  covers 
not  only  the  risk  of  losing  trade,  but  also  the 
minor  risk  of  being  compelled  by  competition  to 
carry  on  business  at  a  diminished  profit. 

Thus  the  "insurance  premiums,"  represented  by 
your  advertising  outlay,  are  so  systematically  re- 
couped by  the  current  and  simultaneous  increase 
of  profits  that,  instead  of  being  regarded  as  an 
investment  *of  capital,  as  they  ought  logically  to 
be,  they  are  almost  invariably  written  off,  year 
by  year,  as  a  current  expense. 

A  considerable  proportion  of  such  "premiums" 
could  pro'perly  be  treated  as  invested  capital, 
since  the  goodwill  and  assured  maintenance  of 
demand  is  a  tangible  and  salable  asset. 

Think  it  over — you  who  have  been  accustomed 
to  regard  advertising  as  so  much  blue  sky  and 
hot  air.  It's  a  thoroughly  practicable  business 
proposition  and  should  be  considered  in  no  other 
light.  Keep  up  your  advertising  "premiums" 
and  you  won't  have  to  "die  to  win." 


IMPORTANT  COPYRIGHT  DECISION. 


Supreme  Court  (Court  of  Cassation)  France, 
Decides  IVIechanical  Reproduction  of  Copy- 
righted IVIusic  Is  no  Infringement  of  Com- 
poser's Copyright — The  Use  of  Copyrighted 
Words  Is  Held  to  Infringe — Decree  of  Court 
of  Appeals  Affirmed. 


In  a  decree  handed  down  July  23,  the  text  of 
which  has  not  yet  reached  this  country,  the 
Supreme  Court  of  France  has  finally  affirmed 
the  decision  by  the  Court  of  Appeals,  Paris,  of 
Feb.  1,  1905,  that  under  the  laws  of  France  the 
use  of  copyrighted  music  by  mechanical  musical 
devices  is  no  infringement  of  copyright.  The 
court  holds,  however,  that  the  use  of  copyrighted 
words  on  records  for  talking  machines  without 
the  permission  of  the  copyright  proprietor  con- 
stitutes an  infringement  of  the  author's  copy- 
right. 

Perforated  rolls  for  piano  players,  music  box 
sheets  and  all  other  devices  for  reproducing 
music  alone,  remain  free  in  France  from  the 
claims  of  the  owners  of  musical  copyrights,  as 
they  have  always  been  heretofore.  Talking  ma- 
chine records  containing  music  only  are  in  this 
class.  A  band  or  orchestral  record  fit  "Soldiers' 
Chorus"  from  Faust,  for  example,  would  be  held 
not  to  infringe,  but  the  use  of  the  words  "Sol- 
diers' Chorus"  from  Faust,  whether  spoken  or 
sung,  would  constitute  an  infringement  accord- 
ing to  the  court's  decision. 

Up  to  date  the  Supreme  Court  in  four  coun- 
tries,   United    States,    Belgium,    Austria  and 


me  ROYAL 

LATEST  AND  BEST 
EXPANDING 


^    The  only  album  constructed  on  scien- 
tific  principles— adapts   itself  to  the 
number  of  Records.— Full  particulars. 

THE  CITY  MANUFACTURING  CO. 

56  City  Road,  London,  England 


France,  have  decided  that  the  use  of  musical 
compositions  on  mechanical  devices  is  no  in- 
fringement of  musical  copyright.  In  the  United 
States,  Belgium  and  Austria  this  covers  all  kinds 
of  musical  compositions,  including  talking  ma- 
chine records  of  words.  By  the  decision  in 
France,  however,  the  use  of  the  words  without 
the  express  permission  of  the  copyright  proprie- 
tor is  held  to  be  an  infringement. 


"India  is  a  great  mart  for  the  talking  machine. 
No  other  field  in  all  the  export  world  is  so  large 
or  worthy  closer  attention."  This  is  a  "tip" 
worth  noting  by  our  advertisers  both  at  home 
and  abroad. 


NEWS  ITEMS  FROM  INDIANAPOLIS. 


ATTRACTIVE  WM.  J.  BRYAN  WINDOW. 


Here  is  another  rattling  good  idea  for  window 
display  worthy  the  consideration  of  talking  ma- 
chine dealers.  The  thought  it  plainly  expresses 
is  that  Bryan  now  speaks  in  everyone's  home  on 
the  leading  political  issues  of  the  day  througli  the 
phonograph.  Simplicity  is  the  keynote  of  the  de- 
sign. The  platform  is  nothing  but  a  couple  of 
boxes  with  light  30  x  4%  inch  boards  on  top. 
Bach  board  is  lettered  on  the  end  to  correspond 
with  a  Bryan  record  and  a  plank  in  the  Demo- 
cratic platform.  The  sign  at  the  back  is  the  two- 
color  hanger  that  went  out  with  the  Bryan  rec- 
ords. The  bulletins  of  the  latest  records  should 
also  be  shown,  and  the  illustrated  card  on  the 


Summer  Dulness  Disappearing — Dealers  Hust- 
ling— Indiana  Phonograph  Co.  and  Columbia 
Co.  Make  Good  Reports  Anent  Business  Con- 
ditions. 


A    WINDOW   DISI'L.VY   OF   NATIONAL  CO. 

same  subject.  The  other  two  signs  are  home- 
made. After  you  get  your  boards  made  you  can 
trim  this  window  in  fifteen  minutes.  In  this  con- 
nection the  National  Phonograph  Co.  say:  "If  it 
does  not  sell  Edison  phonographs  and  records 
we  are  mighty  poor  guessers." 


TO  GET  CLOSE  INSPECTION  OF  STOCK. 


To  get  close  inspection  of  this  stock,  one  mer- 
chant last  month  flooded  his  town  with  attrac- 
tive circulars  folded  and  held  by  clothes  pins, 
which  were  numbered  consecutively. 

Duplicate  numbers  on  small  cards  were  mixed 
up  and  40  lucky  numbers  were  drawn  by  three 
well-known  citizens. 

On  each  Saturday  for  four  weeks  ten  of  these 
numbers  were  attached  to  various  articles  in 
stock  ranging  in  value  from  25  cents  to  $3. 

Then  this  merchant  ended  the  explanation  of 
his  plan  on  his  circular  by  saying:  "It  is  up  to 
you.  Look  over  our  stock  and  where  you  find 
an  article  with  a  number  on  it  corresponding 
with  yours,  the  article  is  yours  absolutely  free. 
Isn't  that  fair  enough  to  everyone?" 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  August  8,  1908. 
Indianapolis  talking  machine  dealers  are  ex- 
periencing the  usual  dull  period  of  the  summer, 
but  business  is  not  discouraging  at  that.  The 
talking  machine  men  of  Indianapolis  are  great 
fellows  to  keep  on  "pushing"  in  spite  of  circum- 
stances. They  advertise  and  send  out  circular 
letters  whether  business  comes  in  or  doesn't,  but 
they  usually  come  out  all  right  in  the  long  run. 

The  Indiana  Phonograph  Co.,  on  Virginia  ave- 
nue, who  handle  Edison  machines,  report  an  en- 
couraging business.    They  do  not  merely  have 

favorable  reports,  but 
are  getting  good  or- 
ders from  out  in  the 
State,  and  that's  what 
counts.  This  com- 
pany, as  reported  last 
month,  has  been  taken 
over  by  Linton  (Ind.) 
men.  Charles  Craig, 
who  was  proprietor 
of  the  Indiana  Phono- 
graph Co.  until  re- 
cently, is  taking  his 
first  vacation  in  years. 
Mr.  Craig  has  amassed 
a  comfortable  fortune, 
and  declares  that  he 
will  work  no  more 
until  he  has  enjoyed 
a  good  long  rest.  Then 
probably  he  will  seek 
to  enter  some  busi- 
ness. Most  of  his 
money  is  invested  in 
Indianapolis  rental 
property,  and  he  finds 
it  profitable. 
Thos.  Devine,  of  the  Columbia  Co.,  is  having 
a  great  run  on  the  Columbia  record  known  as 
the  "Herd  Girl's  Dream."  He  cannot  remember 
a  single  instance,  he  says,  in  which  the  record 
has  been  played  for  a  customer  and  has  not  been 
sold.  Mr.  Devine  reports  the  sale  of  several 
high-priced  outfits.  He  says  there  is  a  marked 
tendency  among  the  buyers  to  go  to  the  best 
there  is  to  be  had. 

The  Kipp-Link  Co.,  who  handle  Edisons  and 
Victors,  report  business  quiet. 

Joseph  Joiner,  who  handles  Victor  machines, 
says  the  talking  machine  business  just  now  is 
outshining  the  piano  business. 


S   BKYAX  REI-OIU>.S. 


IT  IS  NOW  PHONOGRAPH  AVENUE. 


OPPORTUNITIES  IN  INDIA. 


Consul-General  William  H.  Michael,  of  Cal- 
cutta, calls  the  attention  of  American  manufac- 
turers to  the  opportunities  they  are  losing  in 
India.  He  enumerates  a  number  of  specialtie.s 
which  could  be  sold  to  advantage,  including  talk- 
ing machines.  The  value  of  this  market  is  borne 
out  by  a  letter  received  the  other  day  from 
Charles  G.  Bryant,  an  old-time  subscriber  of  The 
Talking  Machine  World  in  Bombay,  who  says: 


South  Sixth  street  at  Sabetha  has  so  many 
graphophones,  phonographs  and  music  boxes 
among  its  property  owners  that  the  thorough- 
fare has  now  been  rechristened  Phonograph  ave- 
nue, says  the  Kansas  City  Journal.  One  of  the 
men  who  does  not  own  a  talking  machine  de- 
clares that  he  gets  Sousa,  Bryan,  Sam  Small, 
Harris,  Melba,  Dockstader,  Creatore,  Nordica, 
Caruso,  Williams  and  Walker,  from  Columbias  to 
the  right  of  him,  Edisons  to  the  left  of  him,  and 
Victors  in  front  of  him,  volleying  and  thunder- 
ing, preaching,  singing,  appealing,  quarreling 
and  howling,  until  he  wants  to  rent  or  sell. 


PHILIP  NEALE, 

PMOIVO.  EXPERT, 


5  Chalk  Farm  Rd. 


LONDON,  N.  W. 


Talking  Machines  of  every  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  Job  too  Bmall — no 
job  too  large. 


26 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  BOSTON. 


Improvement  Over  Previous  Month — More 
Floor  Space  for  Columbia  Co. —  Manager 
Chamberlain  on  Vacation — Royer  &  O'Neil 
Change  Victor  Territory — Victor  Victrola  for 
Boston  Theatre — Boston  Cycle  Co.'s  Good  Re- 
port— Indestructible  Records  in  Demand. 


(  Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  August  10,  1908. 
Fiercely  hot  weather,  thunder  storms  and 
crushed  pocketbooks  have  left  their  impression 
on  the  talking  machine  trade  of  this  city  for  the 
past  two  weeks,  but  not  to  such  an  eflect  that 
anybody  is  discouraged.  The  month  of  July,  in 
most  stores,  was  better  than  June,  and  the  last 
two  weeks  of  August  are  expected  to  do  much 
to  make  good  the  record  of  the  month,  despite 
the  temporary  dulness  being  experienced  just 
now. 

The  changes  made  on  the  street  floor  at  the 
Columbia  Phonograph  Co.  have  resulted  in  an 
increase  of  business.  It  gives  more  floor  space 
to  customers,  and  enables  them  to  get  back  fur- 
ther from  the  noise  of  the  street.  Manager 
Oscar  Junge  is  optimistic  and  has  injected  a 
great  deal  of  his  enthusiasm  iuto  his  sales  force. 
Mr.  Junge  entertained  General  Manager  George 
W.  Lyle,  of  the  Columbia  Co.,  recently. 

In  the  Columbia's  windows  this  week  was  a 
very  attractive  series  of  signal  flags,  which,  to 
the  initiated,  read,  "Come  In."  There  was  also 
a  miniature  ^railroad  crossing-post,  with  the 
words  "Stop,  look,  listen"  on  it.  This  attracted 
much  attention,  especially  from  the  many 
Knights  of  Pythias  who  have  been  holding  their 
national  encampment  here. 

Quite  a  number  of  the  Kjiights  of  Pythias  are 
members  of  the  talking  machine  trade,  and  they 
inspected  the  various  stores  here. 

Wholesale  Manager  A.  W.  Chamberlain,  of  the 
Eastern  Talking  Machine  Co.,  goes  to  New 
Hampshire  on  Aug.  15  for  a  vacation.  Business 
here  on  the  Edison  goods,  is  reported  as  holding 
up  well,  especially  on  the  medium-priced  instru- 
ments. Among  the  visitors  here  this  week  was 
Mr.  Nadeau,  of  Somersworth.  N.  H.,  and  M.  A. 
Carpell,  of  the  Herzog  Art  Furniture  Co.,  Sagi- 
naw, Mich. 

Herbert  L.  Royer,  formerly  manager  of  the 
Osgood  Co.'s  talking  machine  department  here, 
has  exchanged  territories  with  D.  J.  O'Neill,  for 
the  Victor  Co.  Mr.  Royer  has  been  covering  the 
territory  through  Pennsylvania,  while  Mr. 
O'Neill  was  here  in  New  England.  As  Mr. 
O'Neill  lives  in  Pennsylvania,  and  Mr.  Royer 
lives  here,  the  change  gives  them  an  opportunity 


to  sleep  at  home  occasionally  and  get  acquainted 
with  their  families. 

Manager  Sylvester,  at  the  Osgood  Co.,  had  a 
very  flue  window  display  of  Victor  records  and 
machines  this  week,  and  his  department  is  show- 
ing a  good  profit  to  the  house. 

Manager  Henry  Winkelman,  of  the  Oliver  Dit- 
son  Co.'s  talking  machine  department,  has  re- 
turned from  his  vacation  at  Webster,  Mass.  The 
Ditson  Co.  have  done  some  unusually  good  ad- 
vertising of  the  Victor  machines  recently,  tak- 
ing advantage  of  the  grand  opera  deluge  that 
has  come  to  Boston. 

In  the  lobby  of  the  Boston  Theater  this  sum- 
mer a  Victor  Victrola  is  being  used,  and  it 
attracts  a  lot  of  attention,  drawing  people  into 
the  lobby  and  getting  them  interested  in  the 
vaudeville  attractions  inside. 

Wholesale  business  with  the  Boston  Cycle  & 
Sundry  Co.  for  July  shows  a  big  improvement 
over  June,  and  so  far  this  month  is  up  to  the 
same  period  last  year.  Manager  Andrews  says 
that  the  demand  for  medium-priced  goods  holds 
stronger  than  he  has  seen  it  hold  for  some  time. 

At  the  Pike  Talking  Machine  Co.  quite  a  busi- 
ness has  been  worked  up  in  Indestructible  rec- 
ords. Mr.  Pike  is  one  of  the  most  extensive 
advertisers  in  the  local  trade,  and  he  says  that 
he  finds  it  pays. 


THE  TALKER  IN  BASEBALL 


How  the  Slagtown  Beauts  Almost  Lost  the 
Game  Through  the  Work  of  Several  Well 
Placed  Machines  With  Prepared  Records. 


"Never  let  the  unexpected  catch  you  with  your 
hands  down,"  said  the  veteran  manager  to  a 
cluster  of  select  proselytes.  "In  baseball  the 
weather  is  never  so  fair  to  preclude  the  possi- 
bility of  being  hit  by  a  streak  of  lightning. 

"Long  ago  I  forgot  how  to  feel  surprised,  but 
I'll  confers  that  last  summer  I  had  a  speaking 
part  in  a  baseball  comedy  that  almost  had  my 
curiosity  climbing  out  of  the  tank.  The  team  I 
was  bossing,  the  Slagtown  Beauts,  had  held  a  job 
near  the  roof  end  of  the  league  through  a  rough 
season,  but  as  we  neared  the  get  through  date 
the  finishing  niches  of  all  the  teams  were  prac- 
tically settled  and  affairs  had  quieted  somewhat. 

"The  heavy  strain  was  over,  and  when  I  led 
my  Beauts  into  a  fray  with  the  Milktown  Pansies 
I  rather  expected  the  game  would  be  disfigured 
with  characteristics  of  the  listless  life.  But  I 
always  take  off  my  hat  to  the  percentage  column, 
and  I  gave  the  Beauts  a  strong  urge. 

"No   developments   worth   writing   about  oc- 


Get  Ready 
for  Tall 


Now  is  the  time  to  get  your 
business  house  in  order  so  that 
you  can  be  in  shape  to  take 
care  of  the  early  Fall  trade. 
We  can  help  you  in  many 
ways.  Our  business  is  so  sys- 
tematized that  we  can  have 
orders  filled  and  on  their  way 
to  destination  shortly  after 
they  are  received.  Prompt- 
ness has  been  one  of  the  corner-stones  upon  which  this  business  has  been 
built.  We  manufacture  and  job  exclusively,  do  no  retailing,  therefore 
when  you  deal  with  us,  you  get  the  advantage  of  our  many  years'  experi- 
ence in  catering  to  the  needs  and  requirements  of  the  retail  dealers.  We 
have  a  number  of  specialties  which  we  control  and  everything  in  the 
talking  machine  line,  whether  machines  or  accessories,  we  can  supply  you 
with  in  the  shortest  possible  time. 


THe  Boston  Cycle  and  Sundry  (6. 


48  Hanover  Street 


A       Boston,  Mass. 


curred  until  the  third  inning.  Our  side  was 
handling  the  wand  and  our  first  man  hit  a  ter- 
rific ground  ball  to  third  base.  The  official  at 
the  almost  home  corner  let  the  pellet  plunk  his 
shins,  and  when  he  hurled  it  over  to  first  it  was 
some  yards  behind  the  runner.  But  I  had  a  neu- 
rotic spasm  when  the  batter  turned  the  wrong 
way  and  meandered  off  toward  the  stands. 

"  'I  never  accused  you  of  thinking  with  more 
than  one  cylinder,'  I  yelled  to  hinr,  'but  Gold- 
stein's West  End  Sluggers  know  when  they're 
safe.' 

"  'The  umpire  called  me  out!'"  he  said. 

"  'You're  a  liar,'  yelled  the  decision  merchant. 

"For  the  next  few  moments  I  was  doing  heroic 
work  as  a  peace  promoter,  but  I  got  things  cooled 
down. 

"Our  next  man  went  to  first  on  four  balls,  and 
I  switched  on  the  signal  to  steal  second.  He  ran 
down  on  high  speed  and  finished  with  a  slide 
that  looked  as  if  he  had  rollers  fastened  on  his 
front.  It  was  a  fancy  snatch,  and  I  was  about 
to  tell  him  so  when  he  arose  and  stood  aimlessly 
on  the  base  line  spanking  the  dust  out  of  his 
garments.    Of  course  he  was  tagged. 

"'You  lump  of  animated  vacuum!'  I  yelled  at 
him.  'Are  you  playing  ball  or  do  you  think 
you're  posing  at  a  beauty  show?' 

"'He  called  me  out!'  retorted  the  runner,  wav- 
ing his  hand. 

"'I  didn't,  you  squid!'  shouted  the  exasperated 
umpire.  'What's  the  matter  with  you  leather  jug- 
gling dubs?  If  there's  any  language  you  under- 
stand ' 

"Again  I  had  to  coax  the  dove  to  fly,  though 
my  own  thoughts  would  have  made  Dante  drop 
his  pen  and  run.  The  next  Beaut  to  waggle  over 
the  rubber  was  our  headline  performer,  and  I 
had  hopes  of  better  things. 

"Sure  enough  he  cracked  out  a  beautiful  three 
bagger.  He  cantered  around  like  a  colt  to  third. 
But  instead  of  staying  there  he  walked  down  to- 
ward the  plate  at  a  funeral  pace  and  got  slapped. 

"I  bit  a  pencil  into  three  pieces  before  I  let 
myself  speak,  but  before  I  got  to  my  player  the 
umpire  was  on  the  job. 

"'I  presume  I  called  you  out,  didn't  I?'  he 
yelled. 

"'You  certainly  did!'  said  the  runner. 

"The  umpire  let  go  and  hit  him  in  the  eye,  and 
it  was  three,  minutes  before  I  could  wade  into  the 
mixup.  There  was  so  much  excitement  in  the 
atmosphere  all  hands  were  choking,  and  restor- 
ing order  was  harder  than  taming  a  Russian. 

"I  finally  got  the  floodgates  up  and  the  Pansies 
went  in  to  bat.  But  the  Beauts  were  playing  on 
their  nerve  now,  and  though  we  all  were  guess- 
ing till  we  couldn't  think  straight  the  Pansies 
went  out  in  one,  two,  three  order. 

"Our  opening  batter  was  the  third  baseman,  a 
Frenchman,  and  as  he  walked  to  the  plate  you 
could  see  Charlemagne  climbing  out  his  eyes. 
The  flrst  ball  pitched  he  slammed  on  its  center 
of  gravity.  It  was  really  a  home  run,  and  as  the 
runner  neared  the  plate  I  was  there  to  watch  de- 
velopments. 

"Just  as  he  flapped  his  foot  on  the  rubber  I 
heard  a  curious  whirring  noise,  and  then  a  voice 
began  to  croak: 

Honey  boy,  I  hate  to  see  you  leaving, 
Honey  boy.  for  you  I  shall  be  grieving — 

"I  grabbed  a  bat  and  pried  that  plate  from  its 
moorings.  I  uprooted  a  squawking,  yowling  pho- 
nograph. The  Beauts  rushed  for  the  three  sand 
bags  and  tore  them  loose.  Clinging  to  the  nether 
side  of  each  base  was  a  talking  machine,  and 
when  we  shook  them  up  they  bellowed  'Out'  with 
distinctness  and  regularity. 

"If  somebody  hadn't  slipped  a  wrong  record 
into  the  can  of  talk  at  the  tally  cushion  those 
phonographs  might  have  had  us  still  asking  our- 
selves the  answer." 


The  Ancient  Order  of  Gobblers.  Lodge  No.  2, 
of  which  C.  V.  Henkel.  president  of  the  Douglas 
Phonograph  Co.,  New  York,  is  the  Most  Ex- 
hausted Ruler,  enjoyed  a  dinner  last  week  on 
Chambers  street,  gotten  up  in  Herr  Schmidt's 
I'ost  style.  Several  new  members  were  put 
Ihrongh  their  paces  and  formally  admitted  into 
ilio  exclusive  order. 


THE  TALKING  MACHINE  WORLD. 


27 


NEW  EDISON  MACHINES  AND  RECORDS. 

The  National  Phonograph  Co.  Announce  the  Edison  Amberoi  Record  as  Well  as  Three  New  Types 
of  Phonographs"will  be  Ready  Oct.  1st — The  Record  Will  Have  Twice  the  Playing  Length  of 
Present  Record  Without  Increasing  Size — Attachments  Also  for  Old  Machines. 


An  important  circular  letter,  the  substance  ol 
which  we  print  herewith,  has  been  sent  the  trada 
by  the  National  Phonograph  Co.: 

"October  1,  1908,  will  mark  the  beginning  of  a 
new  era  in  the  history  of  the  Edison  phonograph. 
On  that  date  we  will  put  into  effect  a  number  of 
changes  and  improvemeiits  in  Edison  phono- 
graphs and  records  that  will  mean  as  much  to 
the  future  of  your  business  and  ours  as  did  the 
introduction  of  the  gold  moulded  record  and  the 
model  C  reproducer  of  1902. 

"1.  The  New  Record. — This  will  be  known  as 
the  Edison  Amberoi  record.  Its  most  important 
feature  is  a  recording  thread  of  200  lines  to  the 
inch,  or  twice  as  fine  as  the  present  record  of  100 
threads.  By  this  means  twice  the  playing  length 
is  secured  without  increasing  the  length  or  diam- 
eter of  the  record  itseif.  Since  the  finer  thread 
required  a  smaller  reproducing  point  it  became 
necessary  to  find  a  new  composition  that  would 
successfully  resist  the  wear  of  the  reproducer. 
More  than  two  years  were  spent  in  experiment- 
ing to  secure  these  results,  the  work  of  several 
experts  being  constantly  directed  and  supervised 
by  Mr.  Edison.  The  Edison  Amberoi  record  is 
the  most  wonderful  production  of  its  kind  that 
the  world  has  seen.  The  engraved  sound  waves 
are  so  minute  that  the  eye  cannot  follow  them, 
and  yet  the  sounds  are  reproduced  even  more 
clearly,  more  naturally,  and  more  sweetly  than 
by  the  present  record.  The  present  two-minuto 
record  will  be  continued  without  change  until 
'  further  advised. 

"2.  The  Attachments. — With  a  record  of  finer 
thread  came  the  problem  of  devising  a  plan  by 
which  the  record  could  be  marketed  without 
compelling  present  owners  of  phonographs  to  buy 
new  machines.  This  was  solved  by  the  con- 
struction of  attachments  embodying  the  principif^ 
of  the  differential  gear  and  including  a  new  ro- 
producer  with  a  smaller  reproducing  point.  At- 
tachments have  been  made  for  all  Edison  phono- 
graphs except  the  Gem. 

"3.  New  Types  of  Phonographs. — On  October  1 
we  will  place  on  the  market  three  new  types  ot 
phonographs  to  be  known  as  the  Standard  phono- 
graph, combination  type;  the  Home  phonograph, 
combination  type,  and  the  Triumph  phonograpn, 
combination  type.  These  will  be  equipped  to  play 
both  records  and  will  have  two  reproducers.  They 
will  be  sold  at  slightly  higher  prices  than  the 
present  Standard,  Home  and  Triumph  machines. 
At  the  same  time  we  will  supply  the  Idelia,  Bal- 
moral, Conqueror  and  Alva  machines  equipped 
to  play  both  records,  at  no  advance  over  present 
catalog  prices. 

"How  the  Changes  Will  Be  Made. — Salesmen 
will  leave  our  factory  about  August  15  and  call 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


as  rapidly  as  possible  on  all  jobbers  in  their  re- 
spective territories.  They  will  fully  instruct  the 
latter  concerning  the  new  attachments,  etc.  Full 
instructions  for  putting  attachments  on  all  pres- 
ent phonographs  will  be  included  with  each  at- 
tachment. It  is  also  possible  that  copies  of  these 
instruction  sheets  will  be  sent  to  the  entire  trade 
by  mail. 

"How  to  Order. — The  first  list  of  Amberoi  rec- 
ords will  comprise  50  selections.  An  advance 
copy  is  enclosed.  This  list  has  been  made  up  of 
such  a  variety  of  selections  as  will  make  the 
widest  appeal.  It  will  be  impossible  to  supply 
jobbers  with  samples  of  these  records.  We  must 
ask  jobbers  and  dealers  to  place  advance  orders 
without  delay  for  such  quantities  as  they  may 
require.  *  *  *  "We  shall  work  our  factory 
day  and  night  for  an  indefinite  time,  but  we 
doubt  if  we  shall  be  able  to  meet  the  demand  for 
the  Amberoi  records,  the  attachments  and  tha 
new  combination  phonographs.  *  *  *  Addi- 
tional lists  of  Amberoi  records  will  be  issued 
later. 

"October  1  the  Selling  Date. — Shipments  of 
Amberoi  records,  attachments  and  combination 
type  phonographs  will  be  made  from  Orange  as 
fast  as  possible  after  orders  are  received,  distant 
points  getting  attention  first.  Under  no  circum- 
stances will  jobbers  or  dealers  be  permitted  to 
offer  for  sale  at  retail  any  Amberoi  records,  at- 
tachments or  combination  type  phonographs  be- 
fore October  1  even  though  they  may  be  received 
prior  to  that  date." 


RECORDS  FOR  ORIENTALS. 


Records  in 


Native  Dialects  Brought  from  Far 
East  for  Use  Here. 


For  the  first  time  in  the  history  of  phono- 
graphs and  talking  machines,  phonograph  records 
from  the  countries  of  the  Far  East  have  come  to 
New  York.  Seventeen  cases  of  these  records, 
many  of  them  Masters  for  reduplicating,  in- 
tended for  the  Japanese  and  Chinese  in  the 
United  States,  arrived  recently  on  the  British 
freight  steamer  Satsuma  from  China  and  Japan. 
These  records  were  specially  made  for  Chinese 
and  Japanese  consumption,  and  include  operatic 
selections  in  the  Oriental  tongues  that  only 
Chine;e  and  Japanese  can  appreciate.  These 
records  will  be  made  into  disks  and  cylinders, 
and  many  copies  made,  for  there  is  a  great  de- 
mand for  native  songs,  music  and  other  selec- 
tions in  the  many  Chinese  and  Japanese  colonies 
all  through  the  United  States. 


SILVERSTEIN'S  CLEVER  PUBLICITY. 


(Special  to  The  Talking  Machine  World.) 

Louisville,  Ky.,  August  8,  1908. 
Last  night  a  delightful  excursion  on  the 
steamer  Columbia  was  given  by  the  Hiram  Chap- 
ter, U.  D.  One  of  the  most  enjoyable  features 
being  a  concert  on  the  Columbia  graphophone 
furnished  by  Morris  Silverstein,  the  clever,  hus- 
tling local  manager.  During  the  day  Mr.  Silver- 
stein paraded  the  streets  in  an  automobile  with 
one  of  the  finest  Columbia  graphophones  with  a 
universal  horn  playing  popular  selections.  The 
crowds  at  some  crossings  were  so  large  that 
traffic  was  almost  suspended  and  everyone  voted 
Mr.  Silverstein  an  expert  in  the  field  of  unique 
advertising. 


"One  day  recently  he  had  the  music  turned  on 
constantly  and  everybody  who  cast  a  line  caught 
fish. 

"  'Whenever  I  play  the  song  "In  the  Evening 
by  the  Moonlight,"  scores  of  pompano  and  sea 
trout  are  pulled  in  and  nobody  has  bad  luck,' 
said  Green.  'I  cannot  account  for  it  otherwise 
than  that  the  music  draws  the  fish  and  that  they 
have  favorites,  like  human  beings.  Any  one 
doubting  this  can  see  me  demonstrate  any  day.'  " 


CAN  ONLY  HANDLE  THE  EDISON  LINE 


HERE  IS  THE  PRIZE  FISH  STORY. 


A  despatch  from  Los  Angeles,  Cal.,  dated  Au- 
gust 7,  says:  "Postmaster  A.  L.  E.  Green,  of 
Playa  del  Ray,  made  the  strange  discovery  that 
a  phonograph  will  attract  and  charm  fish. 

"He  has  had  a  machine  grinding  out  negro 
melodies  on  the  pier,  and  noticed  that  anglers 
invariably  made  good  catches  when  he  kept  it 
going,  and  bad  no  bite§  when  he  shut  it  off. 


Of  Phonographs  and  Cylinders — Jobbers  and 
Dealers  Receive  Important  Communication 
from  the  National  Phonograph  Co.  This 
Week. 


Edison  jobbers  and  dealers  received  the  fol- 
lowing announcement  this  week  which  was  is- 
sued by  the  National  Phonograph  Co.,  bearing 
the  signature  of  President  Frank  L.  Dyer:  "We 
beg  to  announce  that  on  and  after  October  1, 
J  908,  unless  extended  as  hereinafter  provided,  we 
will  refuse  to  fill  orders  for  Edison  phonographs 
and  records  from  jobbers  or  dealers  who  may 
handle  other  lines  of  cylinder  machines  and  cyl- 
inder records,  except  such  other  cylinder  ma- 
(hines  as  may  have  been  taken  in  exchange  for 
Edison  phonographs  as  permitted  by  our  agree- 
ments. In  order  that  entire  justice  may  be  done 
to  any  jobber  or  dealers  who  may  have  in  stock 
considerable  quantities  of  other  cylinder  ma- 
chines and  cylinder  records,  we  will,  upon  writ- 
ten application  in  any  particular  case,  consent  to 
an  extension  of  this  time  to  December  1,  1908, 
in  which  to  dispose  of  such  stocks,  but  in  no  case 
will  we  supply  Edison  phonographs  and  records 
to  jobbers  and  dealers  who  after  October  1,  1908, 
may  continue  to  purchase  other  cylinder  ma- 
chines and  cylinder  records." 


MLLTIPHONES  PRO  AND  CON. 


Two   Reports  for  the  Stockholders  to  Ponder 
Over  These  August  Days. 


The  reorganization  committee  of  the  Multi- 
phone  Operating  Co.  met  Saturday  last  and  de- 
cided to  mail  a  majority  and  minority  report  to 
the  stockholders  next  week.  The  minority  re- 
port, signed  by  Harrison  G.  Glore,  will  advise 
that  the  stockholders  break  away  from  the  Multi- 
phone  Co.,  now  in  the  hands  of  a  receiver,  which 
owns  the  plant,  and  continue  business  with  about 
600  multiphones  that  are  now  in  operation. 

The  majority  report  advises  the  stockholders  to 
pay  the  debts  of  the  Multiphone  Co.,  amounting 
to  about  $240,000,  in  order  to  retain  the  plant 
and  patents,  so  that  more  machines  can  be  put 
in  operation.  A  meeting  of  the  stockholders  is 
to  be  called  for  the  latter  part  of  August,  at 
which  the  reports  will  be  acted  on. 


Wednesday  J.  T.  Williams,  general  manager  of 
the  Victor  Distributing  &  Export  Co.,  has  departed 
from  New  York  for  a  resting  spell  in  the  moun- 
tains of  Western  North  Carolina  along  the  fa- 
mous French  Broad  River.  Mrs.  Williams, 
whose  father  owns  a  mountp.in  down  in  that 
picturesque  section,  went  along.  Mr.  Williams 
expects  to  do  some  tall  fishing  and  possibly  a 
little  hunting,  but  not  for  "moonshine,"  that  is 
indigenous  to  that  country. 

Manager  wanted  for  retail  store,  in  live  town  of 
60,000,  where  Columbia  goods  are  sold  exclu- 
sively; state  experience,  complete  references, 
and  salary  expected.  Address  Box  10,  care 
Talking  Machine  World,  1  Madison  avenue,  New 
York. 

Two  good  outside  retail  salesmen,  who  have  a 
thorough  knowledge  of  the  talking  machine  busi- 
ness; excellent  opportunity  for  advancement; 
state  experience  and  salary  and  commission  ex- 
pected. Address  Box  12,  1  Tyladison  avenue.  New 
York, 


28 


THE  TALKING  MACHINE  WORLD. 


VICTOR  RECORDS  BY  WM.  H.  TAFT. 


The  Victor  Co.  Announce  Eleven  Records  by  the 
Presidential  Candidate  on  the  Republican 
Ticket — Subjects  of  Exceeding  Interest. 


Eleven  new  records  made  by  Wm.  H.  Taft,  can- 
didate for  President  on  the  Republican  ticket, 
were  announced  this  week  by  the  Victor  Talking 
Machine  Co.,  and  they  will  certainly  help  to 
increase  the  already  great  popularity  of  this 
gentleman.  They  were  recorded  at  Hot  Springs, 
Va.,  last  week,  and  are  most  perfect,  owing  to 
their  distinctness  of  enunciation.  Mr.  Taft's 
earnestness  and  sincerity  are  emphasized  in  the 
clear  and  ringing  tones  in  which  he  discusses 
many  of  the  great  questions  of  the  day  from  the 
standpoint  of  his  party. 

For  those,  however,  who  do  not  care  for  po- 
litical questions  there  are  several  subjects  of  gen- 
eral interest  which  will  be  appreciated  Dy 
all  parties. 

It  is  safe  to  say  that  few  men  are  more  popular 
than  the  Republican  nominee  for  President,  and 
these  new  Taft  records  are  destined  to  have  an 
enormous  sale.  The  numbers  and  titles  of  the 
records  are  as  follows:  5552,  Effect  of  Proposed 
Jury  Trial  in  Contempt  Cases  (10),  5553,  Labor 
and  its  Rights  (10);  5554,  Rise  and  Progress  of 
the  Negro  (10);  555d,  Democratic  Policy  Prevents 
Restoration  of  Prosperity  (10);  5556,  Postal  Sav- 
ings Banks  (10) ;  5557,  Our  Foreign  Dependen- 
cies (10);  5558,  Irish  Humor  (10);  5559.  The 
Farmer  and  the  Reptiblican  Party  (10);  31708, 
The  Republican  Party  Stands  by  Mr.  Roosevelt 
(12);  31709,  Functions  of  the  Next  Administra- 
tion (12) ;  31710,  What  Constitutes  an  Unlawful 
Trust?  (12). 


PEOGRESSIVE  POLITICS. 


No  voter  will  have  excuse  for  ignorance  of  the 
voice,  appearance  and  daily  life  of  the  candi- 
dates, says  the  New  York  World.  Thousands  of 
rolls  have  been  prepared  from  the  original  cylin- 


ders into  which  Mr.  Bryan  and  Mr.  Taft  talked. 
Moving  picture  films  will  be  furnished  of  the 
notifications  and  conventions.  Post  cards  show- 
ing Mr.  Bryan  in  his  alfalfa  field  and  Mr.  Taft 
on  a  Panama  steam  shovel  have  been  printed  by 
the  million. 

The  nickelodeons  will  take  part  in  a  Presiden- 
tial campaign  for  the  firet  time,  and  the  mails 
will  be  used  more  than  ever.  In  one  sense,  poli- 
tics is  progressing. 


INDIA  AS  A  FIELD  FOR  TALKING  HACHINES 


I  special  tu  tin-  Talking  ilacliiuL'  \V(.ikl.) 

Bombay,  India,  July  10,  1908. 
India  to-day  offers  the  largest  field  in  the  Far 
East  for  the  talking  machine.  In  nearly  every 
town,  city  and  village,  the  local  talking  machine 
dealer  is  an  important  factor  and  a  leading  mer- 
chant. He  sits  in  his  little  shop  in  the  bazaar 
with  a  dozen  or  two  machines  in  stock  and  a 
stock  of  records,  and  is  ever  prepared  for  the 
coming  purchaser.  When  he  has  sold  one  type  of 
machine  he  immediately  orders  another  from  the 
wholesale  dealer  in  the  large  cities,  as  he  can  only 
afford  to  carry  possibly  a  sample  of  each  style 
of  machine.  Trade  has,  in  late  years,  grown  to 
immense  proportions,  as  India  has  become  an 
open  field  for  the  manufactures  of  all  countries. 
One  sees  in  the  local  bazaar  every  type  of  Amer- 
ican machines,  new  French  models,  Swiss-made 
machines,  and  cheap  clockwork  German-made 
machines,  which  find  a  ready  sale  among  the  poor 
classes  of  people  in  which  this  country  abounds. 
However,  the  sale  of  more  expensive  machines 
has  also  been  in  the  past  enormous,  and  the  de- 
mand still  continues  steady.  As  a  matter  of  fact, 
it  would  appear  that  this  field  has  only  been 
touched,  and  the  possibilities  are  that  a  large 
demand  will  continue  for  many  j^ears.  One  sees 
the  various  native  languages  beautifully  repro- 
duced in  all  the  various  leading  dialects,  and 
in  particular  in  the  Hindustani,  Marathi,  Gujer- 
athi,  Bengalee,  Tamil,  Burmese,  Ceylonese,  and 
enterprising  dealers  are  even  now  engaging  in 
the  reproduction  of  such  languages  as  the  Telgu. 


a  southern  Indian  dialect,  the  Canarese,  the  My- 
sore dialect.  Efforts  are  also  being  made  lo  re- 
cord some  of  the  languages  of  the  tribes  of  the 
northern  frontier  and  mountain  districts  in  the 
northern  part  of  India,  and  even  to  enter  the 
Amir's  unfrequented  country  of  Afghanistan,  and 
record  the  voices  of  the  people  of  this  mountain- 
fast  region. 

The  Star  talking  machine  line  has  caught  on 
very  strongly  in  this  country,  and  dealers  appre- 
ciate their  mechanism  and  general  finish,  and  the 
prospects  for  a  large  sale  are  splendid. 


SOME  CLEVER  PUBnCITY. 


We  present  herewith  a  photograph  of  the  win- 
dow display  made  recently  by  the  Twenty-third 
street  store  of  the  Columbia  Phonograph  Co.,  and 
which  attracted  considerable  attention.  It  con- 
sisted of  the  replica  of  the  famous  $5,000,000 


Cullinan  diamond,  the  largest  in  the  world,  and 
which  was  presented  by  the  Transvaal  govern- 
ment to  the  King  of  England. 


Gibson  Bros.,  the  progressive  music  dealers  of 
Rochester,  Pa.,  have  taken  on  Edison  phono- 
graphs and  records.  Their  first  order  was  a  large 
one. 


J.  M.  Greis,  of  Lancaster,  N.  Y.,  has  opened 
a  moving  picture  show  in  his  piano  store  on  West 
IMain  street. 


SAVI 


l_l 


OF   VOUR  RECORDS 


BY  USING 


The  Place  Automatic  Record  Brush 


FOR  EDISON  PHONOGRAPHS  AND  VICTOR  TALKING  MACHINES. 


DiiTciuTcn  (September  ?5  and  October  2.  1906 
r-Aicni]tu-|3„j,  septembsr  10,  1907. 


PRICE,    15  CENTS 
CAN  BE   USED   ON  ALL  PHONOGRAPHS 

Kemoves  lint  and  dust  from  rccnrd  aulcumuically.  Saves  Sapphire  from  wenrlng  Hut 
and  prevents  rasping  .sound.  Insures  a  perfect  playing  record.  It  Is  equally  as  efllclent 
when  recording.   It  Is  too  cheap  to  be  without. 

.Vo.  1  fits  Triumph         \o.  2  Standard  and  Honu-         \o.  ."»  (iein 


THE   PLACE   No.  ID 

Disk   Record  Brush 

FOR 

VICTOR  EXHIBITION  SOUND  BOX 


PRESERVES  THE  LIFE  OF  DISK  RECORDS 

Auiomatically  cleans  the  Record  Grooves  and  gives  the  needle  ;i  clean 
track  to  run  in.  Insures  a  clear  Reproduction  and  prevents  Record  getting 
scratehv.  Makes  the  Needle  wear  better.  Dust  and  dirt  in  the  Record  grooves 
wear  the  record  out  iiuickly  and  grind  ihe  Needle  so  ii  cuts  the  Record. 
SAVE  THE  LIFE  OF  ^■0^R  RECORDS. 


|rf^^^  SAMPLES      '"^  ^"^^ 

"    1(1    any    lobher    or  Dealer 
who  ilon't  handle  llieni.  VVritO  NoW 


P  A  I  pr  D  C  are  re.iuesteil  lo  i;el  their  supply  from 
^ ^  ^  ^  tlieir  regular  Jobber.      it  he  will  not  sup- 


pis   \oii  wiile  us  lor  ihe  name  of  one  who  will. 


MANUFACTURED 
BY 


BLACKMAN  TALKING  MACHINE  CO. 

97  CHAMBERS  STREET,  NEW  YORK  


J.  NEWCOMB  BLACKMAN 
Piesident 

"The  White  Blackman" 


THE  TALKING  MACHINE  WORLD. 


29 


TIMELY  TALKS  ON  TIMELY  TOPCIS 


An  announcement  of  the  gravest  importance 
was  made  on  the  first  of  the  month  by  the 
National  Phonograph  Co.,  Orange,  N.  J.,  re- 
garding the  future  attitude  of  Edison  jobbers, 
and  dealers  who  may  handle  other  cylinder  rec- 
ords. This  is  the  first  official  notice  sent  out 
over  President  Dyer's  signature,  and  doubtless 
the  step  therein  made  must  have  had  serious 
consideration  for  some  time.  The  National  Co. 
seldom  make  a  hasty  move  that  may  in  any 
way  affect  the  marketing  of  their  products,  and 
the  present,  it  - is  assumed,  is  no  exception.  The 
company  notify  their  jobbers  and  dealers  that 
on  and  after  October  1,  1908,  they  must  not 
handle  cylinder  records  other  than  those  bear- 
ing the  Edison  trade-mark.  This  date  may  be 
extended  to  December  1,  where  large  stocks  of 
the  prohibited  lines  exist,  and  even  further 
special  arrangements  will  be  conceded  when 
expedient.  The  main  point,  however,  is  that  the 
Edison  line  must  be  sold  exclusively,  or  suspen- 
sion will  be  in  order.  Frankly,  this  is  a  radical 
move;  in  fact,  it  is  drastic  and  far-reaching. 
The  details  in  full  of  this  important  circular, 
which  reached  the  trade  only  last  Saturday,  may 
be  found  elsewhere  in  this  issue  of  The  World. 


The  even  exchange  proposition  on  "Cut  out" 
records  by  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.,  in  effect  from  August  1  to  6,  was  a 
most  generous  offer.  They  estimate  it  will  cost 
them  fully  $100,000  to  carry  it  out,  but  as  the 
company  candidly  stated  in  their  circular  letter 
of  July  25  to  the  trade,  "it  will  introduce  an  ele- 
ment of  security  and  encouragement  to  the  trade 
that  should  soon  return  this  investment  to  us 
in  increased  business.  ...  An  exchange  on 
'Cut-outs'  virtually  solves  all  the  dealers'  troubles 
over  bad  selling  stock."  With  this  circular  went 
another  furnishing  complete  details  as  to  ship- 
ments and  explanations  concerning  the  issue  of 
certificates  of  exchange,  etc.  This  liberal  pro- 
posal had  no  more  than  reached  the  trade  be- 
fore some  dealers — possibly  a  large  number  the 
country  over,  for  all  that  is  known  to  the  con- 
trary— endeavored  to  impose  on  the  distributers 
or  pick  flaws  with  the  arrangements. 


These  foxy  dealers,  who,  like  the  poor,  are 
always  with  us,  demanded  that  instead  of  imme- 
diately forwarding  to  their  distributer,  on  receipt 
of  the  certificate  of  exchange  signed  by  the  com- 
pany, "an  order  for  an  equal  quantity  of  records 
returned,  class  for  class,"  that  the  credit  be  ex- 
tpnded  over  several  months  or  at  their  conveni- 
ence, as  it  were.  Dealers  in  this  category  were 
not  loath  in  threatening  distributers  with  the 
loss  of  their  accounts  unless  this  peremptory  re- 
quest was  complied  with  forthwith.  They  abso- 
lutely ignored  paragraph  9  of  tbe  stipulations,  as 
follows: 

"Distributers  are  only  authorized  to  honor  this 
certificate  when  accompanied  by  a  new  order  for 
immediate  shipment,  for  records  selected  from 
the  June,  1908,  Numerical  Catalog,  and  for  a  like 
number  of  records  in  the  respective  classes,  ac- 
cording to  the  terms  of  this  exchange  proposi- 
tion. No  back  order  whatever  to  apply,  and  the 
value  represented  by  this  certificate  cannot  be 
applied  to  the  credit  of  a  dealer's  account,  with- 
out an  exchange.  All  distributers  will  be  held 
to  a  strict  account  for  their  action  in  this  re- 
gard." 


With  this  unlooked  for  development  a  number 
of  prominent  distributers  in  the  leading  centers 
got  together  at  once  and  agreed  to  support  each 
other  in  maintaining  the  Victor  Co.'s  promulga- 
tion in  letter  and  in  spirit,  the  recalcitrant  deal- 
ers to  the  contrary,  notwithstanding.  Evidently, 
however,  distributers  elsewhere  were  more  or 
less  perturbed  by  this  unexpected  development, 
and  made  representations  at  Camden  headquar- 
ters that  drew  forth  promptly  the  following  terse 
supplemental  pronouncement,  from  General  Man- 
ager Geissler,  on  August  5: 


"Immediately  Important. — We  want  you  to 
read  again  paragraph  No.  11  of  our  'Cut-out  rec- 
ord' exchange  proposition  to  distributers;  also 
paragraph  No.  9  of  the  same  proposition  to  deal- 
ers, and  respect  them.  We  are  in  receipt  of  a 
letter  from  one  of  our  distributers  stating  that 
some  of  his  dealers  telephoned  and  have  writ- 
ten to  him  within  the  last  twenty-four  houis  re- 
questing that  he  permit  them  to  place  their 
order  on  condition  that  these  records  be  con- 
sumed within  several  months,  they  claiming  that 
this  proposition  was  made  to  them  by  several 
eastern  jobbers.  Such  a  proposition  is  simply 
absurd  and  an  atrocious  imposition.  All  we 
have  to  say  is  that  we  shall  take  pleasuie  in 
searching  out  any  distributer  who  does  this  and 
shall  either  suspend  him  or  cut  him  off." 

This  was  taking  the  bull  by  the  horns  with  a 
vengeance,  and  the  refractory  dealers  who  were 
hit  between  the  eyes  by  this  thirteen-inch  shot 
will  probably  never  know  what  struck  them  if 
they  still  continue  their  efforts  to  impose  upon 
their  distributer.  All  the  latter  are  called  upon 
to  do  in  the  premises  is  to  stand  firm  and  "turn 
down"  every  dealer  who  may  be  guilty  of  so 
gross  an  impertinence;  for  the  Victor  Talking 
Machine  Co.  know  their  business  and  are  pre- 
pared to  back  up  and  support  their  distributers 
to  the  end. 


■  The  copyright  situation,  of  course,  will  re- 
main in  status  quo  until  Congress  meets  again 
in  December.  Then,  as  the  session  is  a  short 
one,  the  passage  of  a  bill  revising  the  existing 
statute  is  extremely  problematical.  The  courts 
in  the  European  countries  are  adjudicating  their 
laws  on  appeal,  the  latest  decision  coming  from 
France,  a  summary  of  which  appears  on  another 
page.  In  the  meanwhile  the  music  publishers 
here,  notwithstanding  their  aggressive  attitude 
on  copyright — that  is,  that  part  to  bring  in  addi- 
tional revenue  to  themselves — are  moving  heaven 
and  earth  and  possibly  jolting  a  few  stars,  to  get 
their  music  on  the  records.  When  the  manufac- 
turers, who  make  their  own  selections  irrespec- 
tive of  the  urgings.  special  requests  or  protesta- 
tions of  the  publishers  or  alleged  writers,  do 
reproduce  the  so-called  popular  "stuff" — the  word 
is  used  advisedly — it  is  only  after  infinite  pains 
and  tests  have  been  made  as  to  its  salability. 

Were  the  record  makers  to  reproduce  all  the 
pieces  sent  them  by  the  publishers  they  would 
accumulate  a  stock  of  junk  themselves  and 
swamp  the  dealers  and  jobbers  with  goods  that 
would  materially  add  to  their  burdens  by  having 
immediate  additions  to  the  "dead  ones,"  the  cry- 
ing evil  of  the  trade.  As  one  of  the  leading  cut- 
ters of  perforated  music  rolls — placed  in  the 
same  class  as  records  by  judicial  decree — re- 
cently stated  to  The  World,  "The  publisher  does 
not  figure  in  this  copyright  controversy.  He 
represents,  not  primary  but  secondary  interests, 
and  the  question  is  'where  does  he  get  off?' 
Nevertheless  the  publisher  is  making  more  fuss 
than  any  of  the  interests  concerned  in  the  ulti- 
mate fate  of  a  revision  of  the  copyright  laws; 
but  in  the  meantime  secretly  making  the  best 
deals  they  can  with  the  record  manufacturers, 


whom  they  denounce  in  public  as  'robbers  of 
their  property',  etc.,  etc.  It  is  a  pretty  kettle  of 
fish,  so  to  say,  with  the  publishers  occupying  not 
only  an  inconsistent,  but  a  ridiculous  position 
as  well. 

:i!       *       *  * 

Professor  Rubner,  of  the  University  of  Berlin, 
has  just  invented  a  registering  apparatus  which 
enables  one  to  calculate  the  number  of  noise 
waves  striking  upon  the  ear  in  any  given  period. 
The  new  apparatus  proves  beyond  question  that 
the  prolonged  labor — it  is  none  the  less  existent, 
though  we  are  frequently  unconscious  of  it — to 
which  the  acoustic  nerve  is  subjected  in  large 
cities  or  large  establishments  has  the  effect  ulti- 
mately of  paralyzing  its  efficiency  and  conse- 
quently of  creating  a  breach  in  the  intellectual 
center  which  may  be  the  beginning  of  cerebral 
dissolution.  Rubner  points  the  moral  of  his  in- 
vestigations by  showing  that  insanity  is  rare 
among  the  inhabitants  of  moderately  sized  coun- 
try towns.  It  is,  he  says,  greatest  in  cities  and 
in  great  solitudes.  On  the  principle  of  "the 
identity  of  countries,"  according  to  Hegel,  con- 
tinuous existence  in  a  tomb-like  silence  would 
have  as  bad  an  effect  upon  the  brain  as  the  noises 
of  a  vast  city. 

J.  B.  LANDAY  ARRIVES  FROM  EUROPE. 


James  B.  Landay,  of  Landay  Bros.,  Victor 
distributers,  and  secretary  and  treasurer  of  the 
Zed  Co.,  Zonophone  jobbers,  New  York,  got  in 


JAMES   B.  LANDAY. 


from  Europe,  August  10,  where  he  had  been 
since  early  in  June.  It  was  Mr.  Landay's  wed- 
ding trip,  and  he  and  Mrs.  Landay  had  a  most 
enjoyable  time  touring  the  United  Kingdom  and 
visiting  the  principal  continental  cities  and  fa- 
mous points  of  interest.  They  came  back  on 
the  "Nleuw  Amsterdam,"  of  the  Holland-Ameri- 
can line,  from  Rotterdam,  and  had  a  delightful 
voyage.  Brother  Max,  who  is  on  jury  duty  in 
the  criminal  branch  of  the  Supreme  Court  for 
a  month,  got  excused  long  enough  to  meet  Jim 
and  his  bride  at  the  pier. 


W.  D.  Shafer,  president,  and  W.  L.  Ryan,  sec- 
retary and  treasurer  of  the  Talking  Clock  Mfg. 
Co.,  of  St.  Louis,  have  been  spending  the  past 
week  in  New  York  calling  upon  manufacturers. 


The  Diaphragm  is  King 

Everybody  indorses  our 

WOOD  DIAF»HRAG]VI 

for  Cylinder  Reproducers 
PRICE,  including  Cross  Head  and  Link,  $1  EACH. 

NORCROSS  PHONOGRAPH  COMPANY 

New  Lang  Building,  662  Sixth  Avenue 
^=  NEW  YORK  CITY  == 


30 


THE  TALKING  IVIACHINE  WORLD. 


TALKING  POINT  m 


The  Aluminum  Tone  Arm  on  Columbia 

DISC  GRAPHOPHONES 

The  basic  patent  covering  the  modern  record-engraving  process  is  a  Columbia  patent. 

The  idea  of  a  high-speed  record  which  made  musical  reproduction  possible,  was  a 
Columbia  discovery. 

Outside  of  these  two  points,  the  Columbia  Aluminum  Tone  Arm  has  perhaps  done 
more  to  establish  the  Graphophone  as  a  musical  instrument  than  any  other  one  thing. 

It  is  a  scientific  fact  that  aluminum  has  the  remarkable  quality,  when  used  as  a 
sound  conveyor,  of  wholly  eliminating  all  false  vibrations,  and  producing  a  soft,  full,  per- 
fectly natural  tone,  impossible  to  obtain  from  any  other  metal. 

Music  lovers  were  quick  to  appreciate  this  fact  when  first  demonstrated  on  the 
Columbia  Disc  Graphophone,  as  well  as  the  marked  improvement  in  the  compactness, 
convenience  and  general  appearance  of  the  instrument — and  thousands  of  Columbia  dealers 
have  been  making  money  out  of  it  ever  since. 


] 


COLUMBIA  PHONOGRAPH  COMPA 


THE  TALKING  MACHINE  WORLD. 


31 


r  IS  A  SELLING  POINT 


The  Aluminum  Tone  Arm  on  Columbia 

CYLINDER  GRAPHOPHONES 

A  few  months  ago  we  announced  the  first  appHcation  of  the  Columbia  Aluminum 
Tone  Arm  to  Cyhnder  Graphophones. 

We  put  out  the  ' '  BQ ' '  machine — and  have  never  once  gotten  any  more  than  caught 
up  with  our  orders. 

We  later  put  out  the  **BO"  long  mandrel  model — and  it  has  certainly  taken  hold. 


We  are  rapidly  applying  the  Aluminum  Tone  Arm  to  every  one  of  the  Columbia 
Cylinder  machines  except  the  "  BK "  and  the  "BC" — and  this  program  is  sure  to  give 
every  man  handling  Columbia  Cylinder  Machines  a  new  hold  on  his  trade. 


The  Aluminum  Tone  Arm  is  doing  as  much  for  cylinder  machines  as  it  did  for  disc 
machines.  It  not  only  unmistakably  improves  the  tone,  but  it  transforms  the  whole  make- 
up of  the  instrument.  It  swings  the  horn  OVER  instead  of  away  from  the  cabinet,  and 
dispenses  entirely  with  the  horn  crane,  horn  stand  and  rubber  tubing.  Yet  the  cover  of 
the  cabinet  can  be  locked  in  place  without  interference,  as  always. 

The  prospective  buyer  of  a  cylinder  machine  can  see  these  advantages  almost  as  far 
as  you  can. — Catch  his  eye!    Get  his  money! 


,  Gen'l,  Tribune  Building,  New  YorK 


32 


THE  TALKING  MACHINE  WORLD. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS 


THE  TAPE  OR  "STRIP"  RECORD. 

"I  noticed  in  a  recent  issue  of  The  World,'" 
said  James  H.  Parsons  in  a  communication  dated 
July  30,  "a  reference  to  a  tape  or  "strip'  record, 
but  fail  to  see  wbat  advantages  it  would  ofier 
over  the  cylinder  or  disc  record.  At  first  glance 
it  would  seem  that  a  longer  record  could  be  made, 
but  as  a  matter  of  fact,  in  order  to  get  as  much 
a.<?  on  the  high-speed  cylinder  record  the  strip 
would  have  to  be  200  feet  long,  and  to  have  it 
equal  the  ten  inch  disc  it  should  be  approxi- 
mately 275  feet  in  length.  Now  a  tape  of  that 
length  would  be  rather  awkward,  and  would  not 
be  as  satisfactory  as  the  record  now  in  use.  To 
be  sure,  the  strip  would  be  indestructible,  but  it 
would  suffer  from  being  continually  reeled,  the 
same  as  the  music  used  for  piano  players. 

HOW  WILL  RECORDS  BE  LENGTHENED? 

"That  there  is  a  future  for  the  tape  record  is 
not  improbable — in  fact,  nothing  will  remain  un- 
tried in  the  talking  machine  field.  I  believe 
longer  records  are  bound  to  come.  The  question 
is,  what  form  will  they  take?  There  are  three 
ways  of  lengthening  a  record.  It  can  be  run  at 
a  slower  speed,  so  that  more  can  be  recorded  in 
the  time  limit,  or  the  grooves  of  the  spiral  track 
can  be  cut  nearer  to  each  other  by  using  a  feed 
screw  of  a  finer  thread,  or  again,  the  cylinder 
could  -  be  made  longer,  or  the  disc  of  a  larger 
diameter.  As  you  doubtless  know,  the  first  and 
second  methods  have  been  tried  in  the  past 
abundantly,  and  we  are  not  likely  to  see  a  return 
of  the  slow-speed  records  or  a  200-to-the-inch 
thread." 

We  thank  our  correspondent  for  his  communi- 
cation, and  trust  that  some  of  the  practical  work- 
ers in  the  talking  machine  field  will  continue  the 
discussion. 

APPLYING   FOR   A  PATENT. 

Joseph  J.  Johnson  writes  The  World  under 
date  of  Aug.  1,  as  follows:  "I  have  been  work- 
ing for  some  time  on  an  improvement  on  talking 
machines,  which  I  desire  to  protect  by  patent. 
How  can  I  best  go  about  it?" 

You  ma}'  consult  a  lawyer  or  some  reliable  con- 
cern making  a  specialty  of  patents,  or  you  may 
handle  the  matter  yourself.  It  would  be  neces- 
sary to  present  to  the  department  the  form  and 
arrangement  of  the  parts,  their  mode  of  opera- 
tion, and  the  special  advantages  of  the  new  fea- 
tures embodied  in  your  device.  It  would  be  also 
necessary  to  send  either  a  model  of  convenient 
size,  or  a  sketch,  drawing  or  photograph  will  an- 
swer as  long  as  they  illustrate  the  invention.  The 
department,  on  application,  will  send  you  the 
necessary  legal  forms  to  be  signed,  or  sworn  to. 
The  first  government  fee  is  ?15,  and  the  final  gov- 
ernment fee,  which  is  not  payable  until  after 
the  application  is  allowed,  is  ?20.  Should  you 
place  the  matter  in  the  hands  of  a  lawyer  it  is 
probable  that  he  would  charge  you,  in  addition 
to  this,  about  $40  or  $50.  As  a  matter  of  course, 
it  will  be  best  to  have  these  specifications  and 
drawings  prepared  by  an  expert,  to  the  end  that 
the  proper  claims  are  formulated.  As  soon  as  the 
application  is  filed  in  the  Patent  Office,  the  in- 
ventor is  protected  a.gainst  the  grant,  without 
his  knowledge,  of  a  patent  for  the  same  thing  to 
another  person.  In  due  time  the  invention 
will  receive  the  consideration  of  the  official  ex- 
aminers, who  will  make  such  objections  and  cite 
such  references  to  other  patents  as  they  think 
proper.  In  such  cases,  the  layman  is  at  a  disad- 
vantage and  the  matter  is  best  handled  by  a 
lawyer.  United  States  patents  are  granted  for  a 
term  of  seventeen  years  and  cannot  be  extended 
except  by  special  act  of  Congress. 

ORCHESTRA      AND      PIANO  ACCOMPANI- 
MENTS. 

J.  M.  Cordingly,  of  Kansas  City,  writes  us  as 
follows:  "In  many  of  the  vocal  records  which  I 
have  lately  tried  I  notice  that  the  voices  are  ac- 
companied by  orchestra  when  the  song  would  be 
much  clearer  and  more  effctive,  in  my  opinion, 
were  it  accompanied  by  the  piano.    Why  is  it 


that  the  piano  is  not  used  more  in  accompani- 
ments?" 

We  take  it  that  the  orchestra  is  used  more 
than  the  piano  simply  because  the  gentlemen  con- 
stituting the  expert  staff  of  the  various  labora- 
tories consider  that  the  best  effects  can  be  se- 
cured thereby.  The  lack  of  security  in  tone  vol- 
ume, the  tendency  to  over-tones  and  other  con- 
ditions known  to  the  musician  and  record 
makers,  all  tend  against  the  piano  being  used 
effectively  as  an  accompaniment  in  certain  songs. 
The  upper  register  records  brilliantly  and  satis- 
factorily, but  the  middle  and  lower  register  of 
the  piano  has  a  tendency  to  flatten  out  in  a 
manner  anything  but  eft'ective.  It  has  been  dem- 
onstrated that  the  orchestra  is  much  more  ef- 
fective, inasmuch  as  the  reed  and  string,  instru- 
ments can  be  used  oftentimes  in  a  way  to  help 
the  voice  and  give  more  color  and  "life"  to  the 
record.  Nevertheless  some  very  excellent  records 
with  piano  accompaniments  are  listed,  and  the 
heads  of  the  various  laboratories  are  doing  won- 
derful work  toward  getting  finer  results  all  the 
lime. 

MAKING  RECORDS  OF  VIOLiN  AND  PIANO. 

A  subscriber  of  The  World  in  Oklahoma  City 
writes:  "'I  have  just  had  an  inquiry  from  a 
customer  regarding  making  records  at  home  of 
the  playing  of  a  violin  and  piano,  and  in  this  con- 
nection I  would  like  to  know  whether  the  pho- 
nograph should  be  placed  in  front  or  behind  the 
piano,  and  where  should  the  player  stand  so 
that  the  best  effects  could  be  had  from  the  two 
instruments?  The  party  who  has  made  the  in- 
quiry is  one  of  my  vei  y  best  customers  and  a 
steady  purchaser  of  leccrds.  The  information 
will  be  thankfully  received.'" 

In  making  records  at  home  the  best  results 
~  can  be  obtained  by  placing  the  talking  machine 
on  a  pedestal,  or  back  of  the  piano  with  the  horn 
pointed  toward  the  upper  register  or  treble  sec- 
lion  of  the  sounding  board.  It  would  be  best 
to  use  a  special  recording  horn  which  can  be 
had  from  a  jobber,  although  the  regular  horn 
could  also  be  employed  in  a  satisfactory  way. 
The  party  playing  the  violin  should  stand  as 
closely  as  possible  to  the  horn  without  interfer- 
ing with  the  tones  from  the  piano.  Also  see 
that  the  talking  machine  is  run  at  a  uniform 
speed,  say  of  160  revolutions  a  minute,  which  is 
the  customary  speed  employed  in  making  records. 


OUR  FOREIGN  CUSTOMERS. 

Amount     and     Value     of     Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 

(Special  to  The  Xalkiii;;  Macliiue  Woi  ld. ) 

Washington.  D.  C,  August  8,  1908. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
five  weeks  from  the  port  of  New  York: 
JULY  13. 

Cartagena.  .5  pkgs.,  $320;  Calcutta.  30  pkgs., 
$57.5;  Havre,  7  pkgs.,  $363;  Kingston,  5  pkgs., 
$150;  London.  24  pkgs..  $1,438;  5  pkgs.,  $193; 
Rio  de  Janeiro.  46  pkgs.,  $1,715;  Yokohama,  15 
pkgs.,  $619. 

JULY  20. 

Belize,  16  pkgs.,  $486;  Berlin,  4  pkgs..  $200; 
Colon,  2  pkgs..  $123;  Guayaquil,  5  pkgs.,  $152; 
4  pkgs.,  $230;  Kingston.  4  pkgs.,  $321;  Las  Pal- 
mas,  3  pkgs.,  $129;  Demerara,  3  pkgs.,  $216; 
London,  23  pkgs.,  $1,342;  8- pkgs.,  $589;  Manila, 
2  pkgs.,  $100;  Rio  de  Janeiro.  19  pkgs..  $1,653; 
Sydney,  16  pkgs..  $6,000;  Trinidad.  12  pkgs.,  $463; 
Valparaiso,  6  pkgs.,  $242;  "Vera  Cruz,  80  pkgs., 
$1,746;  Vienna,  12  pkgs.,  $405, 

JULY  27. 

Brussels,  17  pkgs.,  $370;  Buenos  Ayres,  144 
pkgs.,  $6,912;  Colon,  5  pkgs..  $157;  1  pkg..  $100; 
Havana,  9  pk.gs..  $871;  Kingston.  7  pkgs..  $235; 
London,  7  pkgs.,  $441;  75  pkgs.,  $2,257;  128  pkgs., 
$3,083;  Melbourne,  652  pkgs.,  $18,585;  Para,  1 
pkg..  ^100;  Rio  de  Janeiro,  19  pkgs.,  $205;  Santi- 
ago, 12  pkgs.,  $150;  Southampton,  3  pkgs.,  $100; 


Sourabaya,  4  pkgs.,  $106;  Vera  Cruz,  86  pkgs.,  $6,- 
429;  37  pkgs.,-  $1,204. 

AUGUST  2. 

Auckland,  40  pkgs.,  $626;  Barrios,  8  pkgs.,  $5»0; 
Berlin,  227  pkgs.,  $1,917;  Buenos  Ayres,  18  pkgs., 
$666;  21  pkgs.,  $3,397;  Colon,  5  pkgs.,  $129;  Guay- 
aquil, 2  pkgs.,  $105;  1  pkg.,  $100;  Havana,  26 
pkgs..  $810;  Hong  Kong,  38  pkgs..  $3,451;  Liver- 
pool, 71  pkgs..  $2,857;  Melbourne,  11  pkgs.,  $112; 
Rio  de  Janeiro.  43  pkgs.,  $2,912;  Santos,  4  pkgs., 
$187;  Shanghai,  38  pkgs.,  $1,138;  St.  Johns,  6 
pkgs.,  $167;  Savanilla,  10  pkgs.,  $120;  Valparaiso, 
8  pkgs.,  $242;  Vera  Cruz,  45  pkgs.,  $947;  Vienna, 
6  pkgs.,  $299;  Yokohama,  38  pkgs.,  $3,514. 
AUGUST  10. 

Bremen,  1  pkg.,  $125;  Calcutta.  8  pkgs.,  $126; 
Colon,  3  pkgs.,  $193;  4  pkgs.,  $341;  Havana,  3 
pkgs.,  $120;  London,  37  pkgs.,  $1,896;  13  pkgs., 
$511;  5  pkgs.,  $310;  Manila,  11  pkgs.,  $320;  Mel- 
bourne. 10  pkgs.,  $237;  Manchester,  16  pkgs., 
$621;  Sanchez,  3  pkgs.,  $167;  Vera  Cruz,  74  pkgs., 
$4,198. 


DEATH  OF  EDWARD  F.  LEEDS. 

Edward  F.  Leeds,  president  of  Leeds  &  Catlin 
Co.,  New  York,  died  August  12  at  his  summer 
home  near  North  Long  Branch,  N.  J.,  after  a  few 
days"  illness.  He  was  43  years  old  and  one  of 
the  pioneers  in  the  talking  machine  business. 


J.  H.  Dorian  left  for  the  Orient  via  San  Fran- 
cisco on  August  5,  in  connection  with  the  devel- 
opment of  the  export  business  of  the  Columbia 
Phonograph  Co. 


The  Columbia  Phonograph  Co.  have  published 
a  list  of  eight  "hit"  records  of  successful  songs 
now  being  heard  on  the  local  roof  gardens.  The 
songs  are  brought  out  in  both  cylinder  and  disc 
records. 


G.  H.  Baker,  who  is  also  a  prominent  auto- 
mobile as  well  as  talking  machine  dealer  of  Ossi- 
ning,  N.  Y.,  was  a  caller  at  the  Douglas  Phono- 
graph Co.  this  week. 


AN  OPPORTUNITY  for 
Foreign  Manulactnrers 
To  Create  Business 
In  America 

I  am  ready  to  close  satisfactory 
deals  with  European  manufacturers 
of  Talking  Machine  specialties  who 
desire  representation  in  this  country. 
There  is  a  great  field  here  for  spe- 
cialty manufacturers  and  the  American 
dealers  are  ready  to  take  on  side 
lines  which  are  attractive.  1  know  the 
business,  having  had  years  of  exper- 
ience with  the  dealers,  and  realize 
the  possibilities  of  enormous  output 
here  for  the  right  kind  of  trade  at- 
tractions. Address 

TRADE  SPECIALIST 

Care  oi  Tbe  Talking  Machine  World 

1  Madison  Avenue  NEW  YORK 


AN  INTERCHANGE  OF  VIEWS. 

Executive  Committee  of  National  Association  of 
Talking  Machine  Jobbers  to  Meet  Committees 
of  the  Manufacturers  at  Their  Respective 
Factories,  Aug.  16th,  17th  and  18th. 

As  the  chief  machine  and  record  manufactur- 
ers are  located  in  the  East,  the  Executive  Com- 
mittee of  the  National  Association  of  Talking 
Machine  Jobbers,  elected  at  Atlantic  City,  N.  J., 
July  6,  originally  intending  to  hold  their  firet- 
meeting  in  Chicago,  have  changed  their  plan. 
Instead,  the  first  conference  will  be  held  in  the 
Bellevue-Stratford  Hotel,  Philadelphia,  Pa.,  Au- 
gust 16  (to-morrow)  at  2  p.m.,  when  represen- 
tatives from  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  will  be  in  attendance.  Such 
recommendations  as  the  committee  desire  to 
make  will  then  be  presented  to  the  company, 
and  the  matters  discussed  during  the  afternoon 
and  evening.  On  the  following  day  the  commit- 
tee will  visit  the  Victor  plant,  and  meet  the 
officers  and  directors  of  the  company  in  continu- 
ance of  the  work  in  hand. 

On  the  18th  the  members  will  confer  with  the 
National  Phonograph  Co.  at  their  New  York 
offices,  10  Fifth  avenue,  for  the  same  purpose. 
On  the  19th  the  Columbia  Phonograph  Co.,  Gen- 
eral, will  be  called  upon  at  their  headquarters 
in  the  New  York  Tribune  building,  with  a  like 
object  in  view. 

It  is  suggested  that  members  who  wish  to 
bring  any  questions  to  the  attention  of  the  re- 
spective companies  should  send  their  views  in 
writing  either  to  any  member  of  the  Executive 
Committee  or  to  J.  Newcomb  Blackman,  chair- 
man of  the  committee  on  resolutions,  97  Cham- 
bers street.  New  York,  where  they  will  be  taken 
up  at  once.  The  aim  of  the  committee  is  to  fur- 
nish the  manufacturers  all  the  information  in 
their  possession,  the  reasons  for  the  requests 
made,  and  at  the  same  time  learn  the  attitude 
of  the  companies  regarding  them.  This  will 
obviate  unavoidable  delays  in  correspondence,  a 
clear  elucidation  of  differences,  and  probably 
quick  action  on  the  part  of  both  that  will  be 
mutually  satisfactory.  Following  these  confer- 
ences a  special  committee  from  each  of  the  com- 
panies, as  well  as  one  from  the  executive  com- 
mittee of  the  association,  may  be  appointed  to 
act  as  a  board  of  arbitration  for  the  settlement 
of  disputes  or  improve  the  trade  relations  be- 
tween themselves  for  the  benefit  of  the  business 
at  large  in  the  future. 

President  Bowers  has  appointed  J.  Newcomb 
Blackman,  New  York,  chairman  of  the  press 
committee  vice  C.  V.  Henkel,  of  the  Douglas 
Phonograph  Co.,  of  the  same  place,  resigned. 

A  standing  committee  of  three  will  also  be 
appointed  by  the  president  with  power  to  inves- 
tigate any  charges  against  jobbers  in  connection 
with  the  maintenance  of  the  factory  agreements. 
Its  purpose  will  be  to  bring  such  evidence  of 
the  violation  of  the  respective  contracts  to  the 
attention  of  the  manufacturer,  so  there  will  be 
no  excuse  on  the  part  of  the  companies  for  non 
action. 

In  connection  with  the  offer  of  Secretary 
Whitsit  to  distribute  a  list  of  surplus  record 
stock  among  the  members,  several  leading  job- 
bers have  taken  advantage  of  the  opportunity. 
The  lists  bear  date  of  August  1,  and  the  secre- 
tary has  forwarded  all  that  reached  him  at  that 
time. 


JORDAN  &  CO.'S  PLANT  REBUILT. 

The  cabinet  works  of  Edw.  B.  Jordan  &  Co., 
Brooklyn,  N.  Y.,  which  were  almost  wholly  de- 
stroyed by  fire  Christmas  eve,  have  been  en- 
tirely rebuilt.  What  was  betore  an  aggregation 
of  buildings  is  now  a  harmonious  structure, 
erected  on  modern  lines  and  thoroughly  equipped. 
The  new  plant  affords  8,000  square  feet  of  addi- 
tioiial  floor  space.  They  opened  in  all  depart- 
ments for  the  first  time  since  the  disaster  on 
August  1.  The  concern  has  business  relations 
with  nearly  all  the  talking  machine  manufac- 
turers. Edw.  B.  Jordan,  the  manager,  whose 
father   is    United  States  Collector  of  Internal 


33 


and  the  catchy  refrain  is  being  whistled  every- 
where in  London. 

This  new  lot  of  Lauder  records  is  said  to  be 
in  every  way  equal  to  the  seven  issued  by  the 
National  Phonograph  Co.  in  February  of  this 
year,  which  were  big  sellers. 

THE  RETIREMENT  OF  WM.  E.  GILMORE 

A  Man  of  Strong  Character,  Widely  Esteemed, 
Whose  Future  in  His  New  Sphere  of  Ac- 
tivity Will  be  Watched  With  Interest. 

The  commanding  influence  and  conspicuous 
attitude  in  the  trade  of  Wm.  E.  Gilmore,  late 
president  of  the  National  Phonograph  Co., 
Orange,  N.  J.,  has  invested  his  personality  with 
marked  interest.  His  name  and  reputation  were 
known  wherever  the  Edison  line  was  sold,  and 
that  means  the  greater  part  of  the  world.  Mr. 
Gilmore's  strong  character  approached  the  pic- 
turesque in  virility  of  action,  and  no  one  gain- 
says his  unusual  ability  and  unrivaled  success 
in  placing  the  Edison  products  in  the  front  rank 
of  proven  commercial  enterprises.  It  is  need- 
less for  The  World  to  repeat  what  the  trade 
knows  so  well  of  his  career  in  the  talking  ma- 
chine field.  Suffice  it  that  Mr.  Gilmore's  poli- 
cies have  been  adopted  in  toto  by  the  new  ad- 
ministration, all  of  whom  have  been  associated 
with  him  for  many  years,  a  compliment  rarely 
bestowed  on  a  retiring  executive  officer  in  busi- 
ness affairs.  The  name  of  "Gil,"  as  he  was 
familiarly  known  to  his  intimates  and  many  in 
the  trade,  will  long  be  one  to  conjure  by,  as  is 
frankly  admitted,  not  only  by  his  adherents 
but  by  competitors  also. 

Knowing  his  capacity,  industry  and  genius  for 
organization,  the  future  of  Mr.  Gilmore  will 
still  be  followed  with  more  than  a  negative  feel- 
ing. He  is  considered  a  man  of  ample  fortune, 
and  on  returning  from  Europe  will  become  ac- 
tively engaged  in  the  newspaper  business  at 
Orange,  N.  J.  Recently  he  acquired  the  Orange 
Chronicle,  and  with  it  he  will  consolidate  the 
East  Orange  Gazette  and  the  Orange  Journal, 
properties  also  under  his  control.  The  Essex 
Press,  a  large  printing  plant  of  Newark,  N.  J., 
is  another  investment  with  which  he  is  iden- 
tified. These  enterprises  will  give  ample  scope 
for  his  aggressive  nature,  and  from  which  great 
things  may  be  expected.  Possibly  he  may  launch 
into  politics,  and  in  that  event  the  "old  war 
horses"  had  better  sit  tight  or  he  will  surely 
get  their  scalps  and  be  the  "power  behind  the 
throne"  before  they  are  fully  awake.  At  any 
rate,  whatever  he  may  undertake,  Mr.  Gilmore 
has  The  World's  best  wishes. 


r: 

E133 

Our 

Needles 
are 

Imported 

and 

every 

needle 

is 

warranted 
as  to 
point 
and  finish 


I 


Oor 

Prices 
are 
the  . 
lowest 
in  the 
world. 
Write 
lor 

samples 
and 

quotations 


THE  TALKING  MACHINE  SUPPLY  CO., 


400  FIFTH  AVENUE 
NEW  YORK 


THE  TALKING  MACHINE  WORLD. 


Revenue  for  the  second  district  of  New  York, 
is  also  a  director  and  officer  of  the  General 
Phonograph  Supply  Co.,  of  New  York  city. 


THE  TALKING  MACHINE  IN  POLITICS. 


Gxceilent  /deaf— You  Can  Shut  Off  a  Pkono^ropk 


Drawn  b;  H.  T.  Mid^-.Jton 
flfler  cartoon  In 
Des  MoinoB  Register  *  LoaOeC 


AT  THg  OSHKQSH  f?E  PU  Bl-I  CAN  Ct-UP- 
'wt  HAVE  WITH  US  To  DlGHT  THAT  P^EPLESS  CHAMPrOM 
0»  THE  PEOPLES  RiC>^*">"5  THAT  ELOQUCNT  P1?OPOONDeR 
OP  THCPOCTRiNES  OP  out?  PAK-TV,    1  PGEL  HONORED 
TO  ee  ABLE  TO  iNTpoDoCe    to  VoO  no  ONE"  V 
teSS^TH^NiWH-LlAM  HOvyARP  TAFT  1' 


Meyer  in  the  N.   Y,  Times. 

NEW  RECORDS  BY  HARRY  LAUDER. 

Four  new  Edison  records  by  Harry  Lauder 
have  been  announced.  Tliey  were  made  in  Lon- 
don, Eng.,  by  the  great  Scotch  comedian,  and  in- 
clude his  latest  hits.  His  new  record  of  "Fou 
the  Noo"  is  the  drollest  thing  he  has  ever  done. 
It  concludes  with  the  laughable  words,  "I've 
something  in  the  bottle  for  the  morning."  An- 
other sure  winner  is  "The  Weddin'  o'  Sandy  Mac- 
Nab."    This  is  the  most  popular  song  of  the  day 


34 


THE  TALKING  MACHINE  WORLD. 


VICTOR  CO.'S  EXCHANGE  OF  RECORDS     MUCH  BETTER  FEELING  PREVAILS 


Have  Taken  Back  All  "Cut  Out"  Victor  Records 
Which  Did  Not  Appear  in  June  Numerical 
Catalog. 


Among  Jobbers  and  Manufacturers  Since  Con- 
vention at  Atlantic  City. 


An  important  announcement  was  made  bj'  the 
Victor  Talking  Machine  Co.  on  July  25  to  the 
effect  that  from  August  1  to  August  6,  1908,  in- 
clusive, contracted  Victor  dealers  may  return  to 
them,  care  of  the  exchange  department,  any  "cut- 
out" Victor  records  which  do  not  appear  in  the 
June  numerical  catalog.  By  "'cut-out"  the  Victor 
company  refer  not  only  to  the  records  omitted, 
because  they  have  been  dropped  from  their  cata- 
log, but  also  to  the  "starred"  selections  which  will 
not  appear  in  the  next  complete  Record  catalog 
of  September,  1908.  All  records  returned  are  to 
apply  on  order  for  an  equal  quantity  (same  price) 
of  records  selected  from  the  June  numerical 
catalog  in  their  respective  classes.  No  records 
may  be  returned  through  distributors.  They 
must  be  shipped  direct,  expressage  paid,  to  the 
Victor  Co.  at  Camden,  N  .J. 

In  this  connection  the  Victor  Talking  Machine 
Co.  say:  "In  presenting  to  our  distributors  and 
dealers  this  record  exchange  proposition,  we  feel 
that  while  it  will,  no  doubt,  cost  the  Victor  Co. 
1100,000,  it  will  introduce  an  element  of  security 
and  encouragement  to  the  trade  that  should  soon 
return  this  investment  to  us  in  increased  busi- 
ness. It  is  not  the  Victor  Co.'s  policy  to  promice 
things,  but  rather  to  do  them,  and,  without  com- 
mitting ourselves  in  any  manner  to  any  exchange 
policy  we  desire  to  call  your  attention  to  the 
fact  that  an  exchange  on  'cut-outs'  virtually  solves 
all  the  dealers'  troubles  over  bad  selling  stock, 
for  the  simple  reason  that  all  bad  sellers  in  due 
time  become  'cut-outs,'  and  should  it  prove  feasi- 
ble to  take  'cut-outs'  all  bad  stock  will  eventually 
return  to  the  factory.  It  is  our  desire  to  clean 
up  this  record  exchange  proposition  during  the 
month  of  August,  when  our  factory  facilities  will 
permit  of  it;  hence  our  dealers  will  oblige  us  by 
giving  the  matter  their  very  active  and  immedi- 
ate attention." 


A  much  better  spirit  exists  between  the  manu- 
facturei-s  and  the  National  Association  of  Talk- 
ing Machine  Jobbers  than  prevailed  when  this 
organization  was  first  broached.  The  conven- 
tion at  Atlantic  City,  N.  J.,  last  month,  was  con- 
ducted in  a  manner  that  was  creditable  to  the 
members,  and  in  no  way  antagonistic  to  the  fac- 
tories. No  demands  were  made,  but  the  sugges- 
tions were  of  such  a  nature  as  to  win  their  ap- 
proval, in  many  instances,  since  several  have 
been  formally  adopted  and  carried  into  effect. 
Co-operation  now  seems  to  be  the  aim  of  both,  a 
consummation  devoutly  to  be  wished  long  ere 
this.    However,  it  is  better  late  than  never. 


HOW  TRADE  IN  DETROIT  IS  HELPED. 


One  thing  which  helps  the  talking  machine 
trade  in  Detroit  to  a  very  great  extent  in  the 
summer  time  is  the  ever-increasing  army  of 
canoeists.  Canoeing  is  becoming  more  and  more 
popular,  and  the  owners  of  this  light  pleasure 
craft  increase  by  thousands  every  year.  Im- 
provements to  the  canal  system  at  Belle  Isle 
Park  have  also  helped.  But  the  way  in  which 
that  helps  the  talking  paehlne  men  is  that  with 
the  canoes  hundreds  of  people  have  talking  ma- 
chines. It  is  considered  just  about  the  finest 
thing  possible  for  a  young  man  to  have  his 
canoe  equipped  not  only  with  gay  colored  cush- 
ions and  Japanese  parasols,  but  to  have  a 
talking  machine  with  a  couple  of  dozen  records 
on  board.  Summer  evenings  at  Belle  Isle  there 
is  always  a  continual  concert  on  the  canal. 


SHIPPING  WM.  H.  TAFT  RECORDS. 


For  the  remainder  of  the  summer  J.  Newcomb 
Blacknian,  president  and  general  manager  of  the 
Blackman  Talking  Machine  Co..  New  York,  will 
occupy  his  bungalow,  "Navajo,"  at  Oakland 
Beach,  Rye,  N.  Y.,  running  into  business  daily. 


The  National  Phonograph  Co.  definitely  an- 
nounce that  shipments  of  the  twelve  Edison 
records  by  Wm.  H.  Taft,  the  Republican  candi- 
date for  President,  will  begin  from  the  factory 
at  Orange,  N.  J.,  on  August  20.  Following  the 
usual  custom.  Pacific  Coast  and  remote  points 
will  be  supplied  first.  Jobbers  will  reship  the 
records  immediately  upon  receiving  them,  and 
they  can  be  put  on  sale  by  Edison  dealers  as  soon 
as  they  arrive. 


"You  are  a  wonderful  master  of  the  piano,  I 
hear."  "I  blay  aggompaniments  zometimes." 
"Accompaniments  to  singing?"  "Aggompani- 
ments to  gonversations." 


A  salesman,  to  succeed,  must  not  only  have 
faith  in  himself,  but  faith  in  the  article  he  is 
selling.  He  should  approach  his  customer  in 
such  a  manner  as  to  leave  no  room  for  doubt  that 
he  himself  believes  what  he  says  of  the  article 
he  has  to  sell. 


WHY  SHOULD  EVERY  DEALER  USE  THE 

RAPKE  TRAY  AND  LABEL  SYSTEM? 


BECAUSE  IT  WILL  INCREASE  HIS  PROFITS 

Now  is  the  time  to  improve  your  system — The  National  Phonograph 
Co.  recommend  it.  Every  Jobber  recommends  it,  and  every  dealer 
who  has  adopted  the  system  is  proud  of  it. 

The  Cost  of  the  Ra^pke  System  Is  a  Trifle— The  Results  Are  Great 

Rapke  will  gladly  send,  free  of  charge,  samples  of  Trays  aad  Labels 
upon  request. 

Labels  for  September  and  October  Edison  Records  were  mailed  to 
subscribers  on  August  12th. 

Labels  for  Bryan  and  Taft  Records  are  ready  for  delivery.    Order  now. 

All  Foreign  Labels  for  Edison  Records  are  kept  up-to-date.  You 
ought  to,  at  least,  add  some  of  these  to  your  stock. 

GET    BUS V 

For  further  information  wriic  to  your  jobber,  or  to 

VICTOR  H.  RAPKE,  1661  Second  Avenue,  New  York 

The  Rapke  Tray  No.  40  is  just  what  the  small  dealer  needs.  Ask  about  it. 


PLAN  WORTHY  OF  ADOPTION. 

American  Exporters  Should  Give  Consuls  Names 
of  Their  Agents  as  a  Convenience. 


In  acknowledging  the  receipt  of  the  names  ot 
its  agents  in  South  Africa  for  a  Western  manu- 
facturing company,  Consul  Edwin  S.  Cunningham, 
of  Durban,  writes  as  follows:  "This  information 
has  been  filed  for  reference  at  this  consulate, 
and  will  no  doubt  prove  of  use.  It  would  be  a 
good  plan  if  all  American  exporters  would  give 
consuls  the  names  of  their  agents,  as  a  great  deal 
of  inconvenience  would  be  avoided  thereby.  It 
often  is  impossible  for  consuls  to  ascertain  the 
names  of  agents  of  American  goods  unless  sup- 
plied by  the  firms  in  the  Tnited  States,  and  it  is 
regrettable  that  more  of  them  have  not  adopted 
the  idea. 


EDISON  AS  A  SOURCE  OF  COPY. 


As  a  source  of  "copy"  for  the  daily  newspapers 
Thomas  A.  Edison  is  never  failing.  The  latest 
"story"  is  that  hereafter  scientific  investigation 
along  original  lines  will  engage  his  personal 
attention  and  study  to  the  exclusion  of  "mere 
commercialism"  or  "money-making  inventions." 
The  World  announced  over  a  year  ago,  on  the 
occasion  of  Mr.  Edison's  sixtieth  birthday,  that 
henceforth  he  would  follow  the  bent  of  his  mind 
in  exploring  new  fields  of  scientific  endeavor  as 
contra-distinguished  from  commercial  pursuits. 
Mr.  Edison's  fortune  is  quoted  at  the  comfort- 
able figure  of  $25,000,000! 


EXHIBITORS  AT  FTJRNITTIRE  EXCHANGE. 

Among  the  manufacturers  of  talking  machine 
record  cabinets  who  took  the  opportunity  of  dis- 
playing their  wares  at  the  semi-annual  exposi- 
tion at  the  New  York  Furniture  Exchange  were 
the  Cadillac  Cabinet  Co.,  who  make  cabinets  for 
disc  and  cylinder  records,  music  rolls,  sheet 
music,  etc.;  the  New  York  Desk  and  Dining  Room 
Furniture  Co.,  who  showed  over  thirty  designs  in 
cabinets;  the  Humphrey  hJook  Case  Co.,  cylinder 
and  disc  record  cabinet;  the  Cady  Cabinet  Co., 
plain  and  sectional  cabinets,  and  the  Herzog  Art 
Furniture  Co.,  who  exhibited  a  fine  line  of  talk- 
ing machine  and  record  cabinets  in  connection 
with  their  superb  furniture.  The  advantages  of 
inspecting  the  various  lines  under  one  roof  and 
in  juxtaposition,  was  readily  appreciated,  and 
many  dealers  paid  a  visit  to  the  exchange,  leav- 
ing nice  orders  in  many  instances. 


WEINSTEIN  A  VICTOR  DEALER. 

M.  Weinstein,  the  music  dealer  with  the  small- 
est possible  store  in  the  famous  Flatiron  build- 
ing, 23d  street  and  Broadway.  New  York,  is  now 
a  Victor  dealer.  His  place  is  so  small  that  one 
Victor  Victrola  on  the  fioor  and  a  fully-equipped 
machine  in  the  window  about  exhausts  his  avail- 
able space  not  taken  by  his  sheet  music  boxes. 
It  is  one  of  the  most  conspicuous  places  in^the 
city. 


L.  H.  Cooper,  the  piano  dealer  of  Dryden,  Mich., 
has  qualified  as  a  dealer  in  Edison  phonographs 
and  records  by  putting  in  a  stock  of  these  goods. 
Mr.  Cooper  concluded  after  looking  into  the  mat- 
ter thoroughly  that  the  Edison  line  would  give 
him  an  introduction  into  families  that  he  would 
not  otherwise  meet,  and  many  of  them  would 
invest  in  a  piano  later  on. 


Since  W.  J.  Bryan  was  nominated  for  the  presi. 
dency,  jobbers'  repeat  orders  for  the  Bryan 
records  have  been  received  by  the  National 
Phonograph  Co.  almost  as  fast  as  when  they 
were  first  announced.  One  jobber  has  ordered 
five  times,  eleven  have  ordered  four  times,  nine- 
teen liave  in  their  third  order,  and  forty-seven 
have  ordered  twice.  Those  who  have  ordered  only 
onic.  almost  without  exception,  are  jobbers  who 
put  in  very  heavy  orders  at  the  start. 

.lolui  Kaiser,  general  sales  manager  of  the 
Douglas  Phonograph  Co.,  New  York,  is  sojourn- 
ing at  Cresco.  in  the  Pocono  Mountains,  Pa., 
with  his  family.  He  reported  for  duty  this  week. 


THE  TALKING  MACHINE  WORLD. 


35 


LATE  NEWS  FROM  SAINTLY  CITY. 

Better  Business  Reported — What  the  St.  Louis 
Talking  IVIachine  Co.  Are  Doing — New  Sales- 
men With  Dictaphone  Co. — Columbia  Co. 
Staff  Enjoying  Vacations — Bryan  Records 
Popular — S.  R.  Brewer  Resigns  to  Join  His 
Brother  in  Business. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mc,  August  4,  1908. 

The  talking  machine  business  is  improving 
right  along,  and  though  a  little  bit  slow  in 
some  quarters,  it  is  on  the  upward  trend. 

O.  A.  Gressing,  manager  of  the  St.  Louis  Talk- 
ing Machine  Co.,  reports  that  their  trade  for 
July  made  a  very  favorable  showing,  and  that  it 
is  improving  right  along.  They  recently  re- 
ceived the  Bryan  records,  consisting  of  ten 
speeches,  and  they  are  selling  well.  This  firm 
i-ecently  sold  an  Auxetophone  to  the  Business 
Men's  Club  of  Hillsboro,  111.,  through  Klar  & 
Cress,  local  Victor  dealers  there,  aided  by  their 
traveler,  L.  A.  Cummins.  It  was  purchased  to 
be  used  in  place  of  an  orchestra  for  entertain- 
ment and  dancing.  O.  O.  Dice,  traveler  for  this 
concern,  is  now  on  a  three  weeks'  trip  through 
Indiana.  L.  A.  Cummings,  also  a  traveler  for 
this  company,  is  now  on  a  two  weeks'  vacation. 
Geo.  W.  Davidson,  of  the  Talking  Machine  Co., 
spent  a  few  days  here  recently  visiting  Mr. 
Gressing. 

H.  N.  Buckley  and  Bdw.  P.  Waterhouse,  have 
accepted  positions  as  city  salesmen  with  the 
Dictaphone  Co. 

E.  B.  Walthall,  manager  of  the  Columbia 
Phonograph  Co.,  is  on  vacation,  which  is  being 
spent  at  Horse  Cave,  Ky.  L.  L.  Murphy,  as- 
sistant manager  of  this  company,  states  that 
their  business  for  July  was  very  good.  He  also 
states  that  he  has  been  with  the  company  eleven 
years  and  that  they  sold  more  $100  machines  in 
July  than  any  month  during  his  eleven  years' 
service.  Mr.  Murphy  will  leave  soon  on  vaca- 
tion. 

The  Marks  Silverstone  Talking  Machine  Co. 
report  that  they  have  been  doing  a  good  busi- 
ness on  the  Edison  Bryan  records.  H.  I.  Mc- 
Skimming,  Democratic  candidate  for  Congress  in 
the  Eleventh  Missouri  district,  has  an  Edison 
instrument  with  the  Bryan  records,  purchased 
from  this  concern,  which  he  is  using  every 
night  in  his  campaign  with  great  success. 

Thos.  Finn,  a  well-known  local  talking  machine 
dealer,  located  at  1407  South  Broadway,  died 
suddenly  on  July  13.  His  business  will  be  con- 
tinued by  his  widow. 

S.  R.  Brewer,  for  the  past  five  years  manager 
of  the  music  box  and  talking  machine  depart- 
ment of  the  Thiebes-Stierlin  Music  Co.,  has  re- 
signed, and  on  Sept.  1,  with  his  brother,  H.  L. 
Brewer,  as  partner,  they  will  open  a  piano,  talk- 
ing machine,  musical  instruments,  etc.,  store  at 
their  old  home,  32  South  Seventh  street,  Terre 
Haute,  Ind.  Mr.  Brewer  was  in  Chicago  recently 
purchasing  his  opening  stock.  Mr.  Brewer's  de- 
parture from  here  will  be  greatly  regretted,  as 
he  was  one  of  the  most  popular  members  of  the 
musical  dealers'  craft,  and  they  all  wish  him 
well  in  his  new  departure. 

D.  K.  Myers,  the  well-known  Zonophone  jobber, 
reports  his  trade  for  July  fair,  both  in  instru- 
ments and  records.  Business  is  improving  with 
him. 


EDISON  RECORDS  BY  WM.  H.  TAFT. 


The  Republican  Candidate  Now  Falls  in  Line — 
Dealers'  Trade  Thus  Will  Get  Another  Boost. 


William  H.  Taft,  Republican  candidate  for 
President,  has  just  made  a  series  of  Edison 
phonograph  records.  The  records  consist  of 
selected  portions  of  his  speech  of  acceptance, 
which  was  delivered  at  Cincinnati,  July  28. 

Mr.  Taft  used  great  care  in  selecting  the  mat- 
ter that  was  to  go  into  the  records,  and  together 
with  the  head  of  the  Edison  recording  depart- 
ment, devoted  several  days  to  making  them  at 
the  Virginia  Hot  Springs. 


HOW  A  "TALKER"  SAVED  CHICKENS. 


Southern  Farmer  Discovers  Highly  Successful 
Method  of  Foiling  Dusky  Marauders — The 
Speaking  Chickens — A  Story  That  Should 
Hold  a  Sympathetic  Interest  for  Chicken 
Raisers. 


Many  of  us  have  heard  the  story  of  the  farmer 
who  hearing  a  suspicious  noise  in  his  hen  house 
put  his  head  in  the  door  and  inquired  who  was 
in  there,  whereupon  a  voice  from  within  replied, 
"Ain't  nobody  in  here,  boss,  'ceptin'  us  chickins." 
A  similar  story,  vouched  for  as  gospel  truth, 
comes  from  a  small  town  near  Columbia,  S.  C, 
and  is  as  follows: 

Ralph  Raymond,  a  farmer  in  that  section,  who, 
by  the  way,  had  an  excellent  sense  of  humor, 
had  suffered  considerably  from  the  depredations 
of  chicken  thieves,  and  had  grave  suspicions  that 
some  darkies  employed  on  his  farm  knew  some- 
thing of  the  matter.  Possessing  a  small  "talker," 
Mr.  Raymond  proceeded  to  break  up  the  stealing 
in  the  following  unique  and  wholly  successful 
manner. 

He  first  put  on  a  blank  record  and  got  several 
members  of  his  household  to  talk  into  the  record- 
ing hoin,  and  then  put  the  machine  in  the  hen 
house,  arranging  a  string  so  that  opening  the 
door  would  start  the  machine. 

About  2  a.m.  two  negroes  sneaked  up  to  the 
chicken  house,  and  arranging  a  gunny  sack,  con- 
veniently prepared  to  fill  it.  When  they  opened 
the  door,  however,  they  were  surprised  in  a 
startling  manner,  for  a  voice  from  within,  pur- 
porting to  come  from  a  rooster  said,  "There's 
those  niggers  come  to  steal  some  more  of  our 
family."  A  soft,  womanly  voice,  frorii  the  hen, 
presumably,  replied,  "I  know  who  they  are;  I 
see  that  Jenkins  and  Saunders  both  standing  by 
the  door,  and  I'm  going  to  tell  Mr.  Raymond  in 
the  morning."  "Let's  all  holler  together  and 
wake  him,"  said  a  third  voice,  and  as  by  this 
time,  all  the  fowls  being  aroused  and  frightened 
by  the  strange  proceedings,  put  up  a  most  ear- 
splitting  cackling  and  squawking,  sufHcient  to 
arouse  the  farmer  and  bring  him  to  the  scene 
with  a  shot  gun. 

When  Mr.  Raymond  reached  the  chicken  house 
he  found  one  marauder  on  his  knees,  and  with 
ashen  face  and  trembling  voice,  beseeching  spiri- 
tual protection  from  the  impending  perils,  while 
the  other  was  so  frightened  he  was  standing  rig- 
idly, unable  to  move  until  Mr.  Raymond's  voice 
aroused  him  and  caused  him  to  fall  on  his  knees 
and  pray  earnestly  for  deliverance.  As  both 
thieves  had  been  so  thoroughly  frightened  the 
farmer  considered  their  punishment  sufficient, 
and  since  the  story  of  the  episode  has  reached 
the  ears  of  all  the  negro  population,  no  black 
face,  from  cook  to  field  hands,  can  be  seen  within 
a  mile  of  the  chicken  house  after  sundown,  none 
having  the  temerity  to  be  in  the  neighborhood  of 
the  "haunted"  fowl  when  they  begin  their  noc- 
turnal conversations.  At  last  reports  neighbors 
of  Mr.  Raymond,  who  had  been  let  into  the 
secret,  were  purchasing  many  talking  machines 
and  blank  records,  and  it  is  expected  that  there 
will  be  more  accounts  of  "speaking  chickens" 
among  the  colored  brethren  before  very  long. 


An  ingenious  combination  of  phonograph  and 
telephone  is  described  as  forming  an  effective  fire 
alarm.  In  the  building  to  be  protected  telephonic 
transmitters  provided  with  phonographic  rolls 
containing  a  set  of  words  precisely  describing 
the  location  of  the  fire  are  connected  in  the  vari- 
ous rooms  with  thermostats.  When  the  tempera- 
ture reaches  a  certain  point  the  thermostats  auto- 
matically switch  the  phonographs  in  front  of  the 
transmitters  and  set  them  at  work  grinding  out 
the  telltale  words,  which  are  heard  over  the  wire 
at  the  fire  engine  station,  informing  the  firemen 
where  they  should  go. 


The  Evansville  Talking  Machine  Co.,  Evans- 
ville,  111.,  of  which  W.  N.  Hollingsworth  is  mana- 
ger, have  recently  removed  to  handsome  and 
more  commodious  new  quarters  on  Main  street, 
that  city. 


Reg.  U.  S.  Pat.  Off. 


You  Ought 
To  Know 

that 

When  hundreds  of 
Dealers  located  thou- 
sands of  miles  from  St. 
Louis  are  willing  to  pay 
extra  Express  charges  to 
have  their  orders  filled  by 
us,  there  must  be  some- 
thing UNUSUAL  about 
our  service. 

Our  files  and  records 
for  the  past  year  show 
that  we  have  been  filling 
orders  from  95  to  100  per 
cent. 

PERFECTION  in  the 
art  of  order-filling  has 
been  reached! 

Every  day  the  mail 
brings  some  new 
"convert"  to   our  side. 

"Come  on  in,  the  service 
is  fine!" 

With  pleasure  at  your 
service, 

St.  Louis  Talking  Macliine  Co. 

MII,I,S  BUII^DING 

7th  &  St.  Charles  Streets 
SL  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


36 


THE  TALKING  MACfflNE  WORLD. 


P 


A  dealer  walked  into  our  office  the  other  day  and  his  first  words 
were,  "Gee  whiz,  I'll  be  glad  when  summer  is  over."  This  remark 
seemed  natural  enough  at  the  time,  but  we  were  reminded  of  it  forcibly 
when  an  hour  later  another  dealer  came  in  full  of  enthusiasm  over  a 
new  scheme  he  had  been  trying. 

During  the  past  few  warm  nights,  he  had  put  a  machine  in  his  buggy, 
driven  around  the  residence  district  when  the  people  were  sitting  out 
on  their  porches  and  lawns.  He  claims  that  after  starting  his  machine, 
he  did  not  lack  for  encouragement  to  bring  it  in  certain  grounds,  and 
demonstrate  it  to  the  family. 

^ow,  this  scheme  may  not  be  new,  but  this  dealer  claims  it  has  changed 
the  entire  complexion  of  his  business,  and  the  summer  business  bids 
fair  to  outstrip  his  winter  volume. 

It  only  goes  to  prove,  Mr.  Dealer,  that  the  business  and  the  money  is 
there.    All  we  need  is  some  new  way  of  getting  it. 

Let's  start  something  new.  Throw  off  that  inevitable  lazy  feeling  which 
comes  with  summer.  The  Victor  Co.  have  made  their  start  with  three 
big  new  business  getters. 

Their  exchange  proposition.    This  will  give  you  a  good  clean  stock. 

Their  nevu  $17.50  machine — the  Victor  "O".  This  mahogany  machine, 
with  your  regular  discounts  applying,  should  be  your  biggest  seller. 
Order  your  sample  at  once. 

Their  liecords  by  our  two  Presidential  nominees  William  Jennings 
Bryan  and  William  Howard  Taft. 

J\{ow  here  is  a  Fourth  one  and  the  biggest  help. 

The  Talking  Machine  Co.  of  Chicago,  wholesales  exclusively  and  handles 
nothing  but  the  Victor  product,  talking  machine  cabinets,  needles  and 
accessories.  Day  and  night  we  eat,  drink  and  think  nothing  but  talk- 
ing machines. 

If  you  are  not  buying  from  us,  send  us  your  identification  card  and  get 
in  line  wi  h  the  biggest  people  in  the  country.  You  that  are  buying 
from  us,  use  us.  If  you  have  a  scheme  that  is  worth  trying,  let  us  help 
you  work  it. 

You  boom  your  business  and  ours  will  jump.  This  old  talk  about  addi* 
tional  freight  and  express  charges  doesn't  always  go.  Chicago  is  a  great 
central  market.  There  are  more  railroads  running  out  of  Chicago  than 
any  other  station  in  the  world.  Consequently,  competition  is  strong  and 
rates  are  correspondingly  low.  Even  if  it  does  cost  you  more,  isn't  it 
worth  while  to  know  that  you  have  your  order  filled  complete,  that 
each  record  will  be  in  an  envelope  and  every  record  will  be  in  extictly 
the  same  condition  as  it  was  when  it  left  the  factory,  that  your  order 
will  be  shipped  the  same  day  received,  that  you  have  the  advantage  of 
record  insurance  free,  and  that  our  guarantee  is  behind  each  shipment? 

Watch  this  space  next  month  for  something  new  and  interesting. 


Yours,  for  business. 


The  Talking  Machine  Co. 


72  Wabash  Avenue,  Chicago,  til. 


THE  TALKING  MACHINE  WORLD. 


37 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH    AVENUE,  E,  E.  P.  VAN  HARLINGEN,  MANAGER. 


Members  of  the  Talking  Machine  Trade  in  the 
West  When  Interviewed  Regarding  Business 
Expressed  Most  Optimistic  Views — Dealers 
Stocks  Are  Low  and  Large  Purchases  Will  be 
Soon  In  Order — Vacations  at  Columbia  Head- 
quarters— Columbia  Men  Visit  Executive  Of- 
fices— Dorian  Journeys  to  the  Orient — The 
Talking  Machine  in  Politics — Who  First  Sug- 
gested the  Idea  of  the  Presidential  Candidates 
Making  Records? — A  Letter  Anent  the  Fibre 
Needle — National  Phonograph  Co.'s  Salesmen 
Visit  Factory  at  Orange  for  Annual  Meeting 
— A  Budget  of  News  from  Here  and  There. 


(Special  to  The  Talking  Machine  Woild.) 

Chicago,  111.,  August  11,  1908. 

The  World  has  interviewed  a  number  of  the 
trade  regarding  fall  prospects.  All  say  that  they 
are  very  good  indeed.  The  interviews  are  too 
monotonous  to  print,  but  it  is  not  the  monotony 
of  combined  hot  air  but  rather  of  earnest  con- 
viction. Even  now  business  is  picking  up  notice- 
ably. The  summer  demand,  though  not  heavy, 
has  depleted  the  already  reduced  stocks  to  the 
vanishing  point.  Then,  too,  dealers  are  begin- 
ning to  realize  that  they  must  have  a  selection 
of  goods  on  hand  when  trade  revives  or  lose  busi- 
ness; therefore  they  are  ordering  and  will  con- 
tinue to  do  so  in  a  steadily  increasing  ratio. 

E.  C.  Plume,  western  wholesale  manager  of  the 
Columbia  Phonograph  Co.,  and  W.  C.  Fuhri,  dis- 
trict manager  for  the  company,  went  East  on 
July  14,  via  the  Pennsylvania  Limited  on  invi- 
tation of  General  Manager  George  W.  Lyle,  to  at- 
tend a  conference  of  the  company's  executive, 
relative  to  the  fall  campaign  and  other  mattere 
of  importance.  There  were  present  at  the  con- 
ference, besides  the  executive  officers,  B.  A.  Mc- 
Murtry,  of  Pittsburg,  together  with  the  Chicago- 
ans.  Many  important  matters  were  taken  up 
and  fully  discussed.  While  in  New  York  Mr. 
Plume  found  that  many  people  in  the  executive 
office  were  away.  Mr.  Willson,  who  was  former- 
ly manager  of  the  Chicago  office,  was  also  away 
on  his  vacation,  and  Mr.  Dorian,  who  was  at 
one  time  manager  of  the  Chicago  office,  and  who 
was  later  transferred  to  New  York,  is  to  give 
up  the  management  of  the  New  York  office  and 
will  sail  for  China  and  Japan  within  a  few 
days  in  the  interest  of  the  Columbia's  export 
department.  Regarding  trade,  Mr.  Plume  said: 
"I  find  business  improving  considerably  both  in 
this  part  of  the  country  and  in  the  East.  Our 
people  generally  expect  a  larger  fall  business 
than  we  have  ever  experienced  in  our  history." 
Mr.  Plume  is  now  spending  his  vacation  at  In- 
dian Lake,  Mich. 

Mr.  Gerson,  of  the  Musical  Echo  Co.,  Philadel- 
phia, was  a  Chicago  visitor  last  week. 

The  talking  machine  is  butting  into  politics 
with  a  mighty  vengeance.  On  the  heels  of  the 
remarkable  success  experienced  by  the  Edison 
Bryan  records,  the  Victor  Co.  announce  a  special 
list  of  Victor  records  recording  Mr.  Bryan's 
speeches  on  various  topics.  They  were  made  at 
Lincoln  on  July  21,  and  include  the  "Peerless 
Leader"  views  on  the  Democratic  platform. 
While  I  believe  that  the  idea  of  Mr.  Bryan  mak- 
ing records  was  first  suggested  informally  by 
Ross  P.  Curtice,  a  dealer  and  jobber  of  Lincoln, 
it  will  be  remembered  that  it  was  C.  E.  Good- 
win, manager  of  the  talking  machine  depart- 
ment of  Lyon  &  Healy,  who  took  the  matter  up 
vigorously  and  interested  the  companies  to  the 
point  of  action. 

E.  C.  Coons,  of  Aledo,  111.,  has  been  advertising 
free  concerts  by  noted  singers.  As  Signor 
Caruso  is  the  only  man  on  the  program  of  seven 
or  eight  artists,  Mr.  Coons  evidently  has  a 
marked  predilection  for  the  ladies. 

Among  the  talking  machine  jobbers  who  have 
been  in  Chicago  recently  were  G.  C.  Knox,  of 
G.  Summers  &  Co.,  St.  Paul,  Minn.;  Robt.  R. 


Smallfleld,  Davenport,  la.;  and  Edward  H. 
Banker,  vice-president  of  the  Sparry  &  Banker 
Co.,  of  New  York,  Muncie  and  Chicago. 

W.  H.  Prestenary,  manager  of  the  language 
department  of  Lyon  &  Healy,  has  returned  from 
his  vacation. 

Eldridge  R.  Johnson,  president  of  the  Victor 
Co.,  was  in  Chicago  last  week  on  his  return 
from  a  trip  to  the  coast. 

G.  H.  Parker  is  now  connected  with  the  auto- 
matic department  of  the  Rudolph  Wurlitzer  Co. 

E.  H.  Uhl,  manager  of  the  Chicago  house  of 
Wurlitzer,  returned  from  the  East,  making  a 
tour  of  the  lakes  and  Canada  on  his  return.  He 
is  very  confident  of  a  gOQd  fall  business. 

M.  D.  Hall,  president  of  the  B,  &  H.  Fibre  Mfg. 
Co.,  and  inventor  of  the  fiber  needle,  is  justly 
proud  of  the  following  letter  which  he  has  just 
received  from  the  secretary  of  one  of  the  largest 
and  oldest  universities  in  the  country:  "Please 
accept  my  thanks  for  your  letter  of  July  24,  and 
for  the  new  needle  arm,  which  reached  me  in 
good  order.  I  made  the  change  myself  and  find 
the  results  are  excellent.  I  would  not  wish  to 
be  without  it  and  the  wooden  needles.  I  do  not 
know  how  business  is  with  you.  If  you  ever  find 
that  there  is  not  enough  demand  for  your  goods 
to  warrant  the  continued  manufacture  of  them 
I  wish  to  be  informed  in  advance,  so  that  I  may 
buy  up  a  supply  that  will  last  for  a  good  many 
years."  Parenthetically  it  may  be  stated  that 
there  is  no  danger  of  Mr.  Hall  receiving  such  an 
order,  as  the  fiber  needle  has  proved  itself  a 
most  thoroughgoing  success,  commercially  as 
well  as  artistically. 

A.  V.  Chandler,  local  representative,  August 
H.  Kloehr,  George  A.  Renner,  H.  A.  Turner  and 
Will  P.  Hope,  road  salesmen,  have  left  for  New 
York  to  attend  the  annual  reunion  of  Edison 
salesmen  at  Orange. 

Sam  W.  Goldsmith,  representing  the  Victor 
Co.  in  Ohio,  was  a  Chicago  visitor. 

Cecil  Davidson,  of  Manager  Geissler's  staff 
of  the  Talking  Machine  Co.,  is  spending  his 
vacation  at  Decatur,  111.  George  Davidson  is 
in  St.  Louis  doing  some  special  work  for  Mr. 
Geissler. 

H.  H.  Meyers,  representing  the  Chicago  office 
of  the  Columbia  Phonograph  Co.  in  Indiana 
and  Michigan,  is  spending  his  vacation  in  Chi- 
cago. He  reports  prospects  for  fall  as-  most  ex- 
cellent. 

J.  H.  Wheeler,  manager  of  the  Minneapolis 
office  of  the  Columbia  Co.,  spent  a  day  or  two 
in  Chicago  recently. 

George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  spent  the  latter  part 
of  the  week  of  August  3  in  Chicago.  It  is  said 
that  he  put  through  a  simply  enormous  deal 
while  here  and  that  he  spoke  in  the  most  en- 
thusiastic terms  of  the  prospects  for  fall  and 
of  the  amount  of  good  business  being  received 
by  the  company. 

Mighty  good  business  philosophy  is  that 
preached  by  the  Talking  Machine  Co.  in  their 
advertisement  in  this  month's  World. 

Mr.  Hopkins,  wholesale  salesman  for  Lyon  & 
Healy,  is  on  his  vacation. 

Kreiling  &  Co.,  manufacturers  of  the  Tiz  It 
horn  connection  for  cylinder  machines,  report 
business  as  picking  up  in  marked  degree.  In- 
deed, business  has  kept  up  very  nicely  with 
them  all  through  the  summer,  but  just  now 
things  are  getting  particularly  busy. 

Frank  Novak,  the  well-known  talking  ma- 
chine and  musical  instrument  dealer  of  the 
southwest  side,  has  the  sympathy  of  the  trade 
in  the  death  of  his  little  five-year-old  daughter 
Alice.  She  was  playing  with  some  playmates 
around  a  bonfire  when  her  clothing  caught, 
and  in  spite  of  efforts  to  save  her,  suffered 
injuries  from  which  she  died  a  day  or  two  later. 
The  writer  extends  his  condolences. 


WEDDING  OF  TALKER  AND  PICTURE. 


Seems  to  Catch  the  Fancy  of  the  Public  in  the 
Western  Cities — Is  Revolutionizing  the 
Theatrical  Business. 


The  combining  of  the  talking  and  moving  pic- 
ture machines  has  evidently  caught  the  public 
fancy.  A  writer  in  an  Omaha,  Neb.,  paper  says: 
"Canned  Caruso  sounds  a  little  queer,  but  that 
is  what  has  been  on  tap  nightly  at  the  leading 
theaters.  Two  of  Mr.  Edison's  inventions  have 
been  wedded,  and  now  we  may  sit  quietly  in  a 
darkened  theater  and  at  the  expense  of  a  dime 


No  Charge 


Any  dealer  sending  us 
an  order  for  Victor  Talk- 
ing Machines,  or  Edison 
Phonographs  or  supphes, 
is  immediately  placed  on 
our  Dealers  List  and 
thereafter  every  month 
receives,  free  of  charge, 
our  Monthly  Bulletin 
and  letters  containing 

GINGER 


together  with  Special 
Offers  and  bulletins  of 
all  the  latest  accessories 


CHICAGO 


38 


THE  TALKING  MACHINE  WORLD. 


can  hear  the  golden  notes  of  the  greatest  of  liv- 
ing tenors  as  satisfactorily  as  if  we  were  holding 
down  a  seat  in  the  Metropolitan  at  $10  per.  To 
be  sure,  the  lights  and  the  color  of  the  staging 
are  missing,  to  some  extent,  but  if  it  is  Caruso 
we  go  to  hear  and  see,  then  we  are  not  disap- 
pointed, because  he  is  seen  in  a  monochrome, 
and  we  know  that  his  voice,  like  his  figure,  is 
being  reproduced  artificially.  Something  un- 
canny about  it,  too,  starts  a  train  of  reflection. 
It  hasn't  been  so  very  long  since  the  possession 
of  a  picture  machine  or  a  talking  machine  would 
have  earned  its  owner  a  place  in  the  list  of  those 
who  suffered  death  at  the  stake  or  something 
equally  unpleasant  and  effective.  But  modern 
invention  is  keeping  up  with  the  requirements 
of  the  public,  and  canned  music  or  drama  has 
long  been  a  staple.  It  has  been  possible  for  one 
to  have  at  his  own  fireside  a  minstrel  show  or  a 
vaudeville  performance,  or,  if  his  inclination 
was  in  direction  of  something  else,  opera  or 
tragedy  was  at  his  easy  beck.  Nor  have  the 
more  select  and  favored  members  of  society  dis- 
dained at  all  times  the  mechanical  aid  to  musi- 
cal enjoyment.  It  is  recalled  that  a  gentleman 
who  occupied,  and  still  occupies,  a  very  large 
place  in  the  commercial  development  of  this  age, 
once  emerged  from  the  strictness  of  his  privacy 
long  enough  to  give  a  recital  of  canned  music  at 
a  prominent  church.  Such  a  notable  example  is 
surely  excuse  for  others  of  lesser  ability  but 
equal  desire  to  serve. 

"And  now  to  the  perforated  roll  or  striated  disj 
has  been  joined  the  continuous  film  of  negatives, 
and  the  triumph  is  complete.  In  the  wedding  oT 
the  phonograph  and  the  kinetoscope  is  achieved 
one  more  triumph  for  inventive  genius,  and  a 
vista  of  possibilities  both  lengthy  and  inviting  is 
opened.  Romeo  may  sigh  his  love  into  the  eager 
ear  of  Juliet  just  as  well  through  a  talking  ma- 
chine as  in  full  view  of  the  audience,  and  the 
biograph  or  projectoscope,  or  whatever  you  want 
to  call  it,  will  suit  the  action  to  the  word,  and 
as  the  honeyed  phrases  of  young  Mr.  Montague 
ravish  the  senses  of  Miss  Capulet,  he  will  take 
her  in  his  arms,  and  nothing  will  be  left  to  the 


imagination  save  probably  the  warmth  of  light 
and  cdlor  on  the  stage.  The  movements  are  such 
as  simulate  life  with  photographic  accuracy,  and 
the  fervent  words  of  the  surcharged  lover  are 
given  in  all  their  delicious  ecstasy  of  passion. 
And  so  with  all  the  list  of  things  dear  to  people 
at  the  theater.  Comedy  and  tragedy  look  alike 
to  the  synchroscope;  the  lights  and  the  com- 
pressed air  never  go  on  a  strike,  and  the  motor 
runs  true  while  the  electricity  that  dominates 
the  action  of  all  is  as  certain  as  death  or  taxa- 
tion. Canned  Caruso  is  but  the  forerunner  of  a 
long  list  of  notables  who  will  give  of  their  tal- 
ents to  entertain  us  while  we  spend  an  idle 
half  hour  in  a  cool  and  darkened  theater  listen- 
ing and  watching." 


VALUE  OF  LOCAL  ADVERTISING. 

Dealers  Should  Realize  That  They  Can  Win  a 
Larger  Trade  and  Help  Themselves  and  the 
Manufacturer,  by  Local  Publicity. 


LOSING  GREAT  OPPORTUNITY. 

President  Roosevelt  Could  Make  a  Fortune  from 
Records  or  Moving  Pictures — Declines  to 
Follow  Bryan's  Example,  However. 


Despite  the  fact  that  Messrs.  Bryan  and  Taft, 
the  respective  nominees  for  president,  have  seen 
fit  to  distribute  their  sentiments  on  public  ques- 
tions throughout  the  country  through  the  me- 
dium of  phonographic  records,  word  comes  from 
Oyster  Bay  that  President  Roosevelt  persists  in 
his  refusal  to  have  his  views  recorded  for  cam- 
paign purposes,  though  by  doing  so  he  could 
perhaps  further  assist  the  cause  of  his  candidate 
Mr.  Taft.  Some  of  Mr.  Roosevelt's  characteristic 
facial  expressions,  chosen  from  among  the  five 
hundred  recently  shown  in  a  prominent  maga- 
zine, and  reproduced  on  moving  picture  films  or 
stereopticon  plates,  in  connection  with  a  dozen 
or  so  of  his  speeches  on  the  strenuous  life,  race 
suicide  or  politics,  reproduced  by  the  talking 
machine,  would  create  a  sensation  and  mean  a 
fortune  for  both  himself  and  the  talking  machine 
company.  Still,  he  may  be  prevailed  upon  to 
take  a  machine  to  Africa  to  record  the  dying 
groans  of  the  big  game  that  falls  under  his 
unerring  aim  to  forestall  any  schemes  of  the 
"nature  fakers." 


It  is  very  unfortunate  that  the  retailer,  speak- 
ing generally,  does  not  appreciate  the  value  of 
local  advertising.  It  would  seem  as  though  am- 
bition should  dictate  the  enlargement  of  one's 
business,  and  to  many  merchants  such  a  result  Is 
easily  attained.   The  way  to  do  it  is  quite  simple. 

It  is  well  known  that  women  are  the  best  buy- 
ers and,  as  a  rule,  the  goods  they  buy  are  the 
most  profitable.  To  attract  them,  your  store  must 
be  magnetic,  i.  e.,  clean,  neat,  stocks  well  ar- 
ranged and  the  goods  appealing  to  them  promi- 
nently displayed. 

Doing  this  is  properly  classed  as  advertising, 
but  it  must  be  backed  by  intelligent,  well-In- 
formed and  courteous  clerks  to  make  the  sales. 
After  having  accomplished  this  "reform,"  then 
by  all  means  contract  for  a  regular  space  in  your 
local  papers  and  place  your  advertisement  in  ad- 
vance. Arrange  the  copy  for  frequent  changes, 
make  the  matter  and  make-up  attractive,  and  be 
sure  to  refer  to  the  seasonable  goods  at  the 
proper  time. 

If  such  a  simple  course  is  followed,  the  result 
will  be  a  pleasant  surprise  to  any  merchant  who 
has  not  been  a  believer  in  publicity,  says  Hard- 
ware. The  good  merchant  realizes  that  he  does 
not  have  to  cut  price  to  make  sales.  There  is 
an  easier  way  to  make  business  and  keep  profits 
in  these  times.  The  rule  is  as  simple  as  can  be — 
advertise  and  support  j'our  announcements  with 
an  attractive  store  and  courteous  treatment  of 
customers. 


ENERGY  REaurRED  TO  SELL. 


More  energy  is  required  to  introduce  goods 
abroad  than  at  home.  The  firms  that  send  com- 
mercial travelers  to  France,  and  establish  agen- 
cies in  this  and  other  European  countries,  are 
the  ones  that  succeed. 


Shows  position  of  brake  applied  while  changing 
record. 


Mr.  Retailer: 
A  word  with 


you- 


PoBilion  at  completion  of  recoid,  ihe  needle  slop- 
ping at  edge  of  seal,  to  prevent  scratching  of 
the  same,  the  brake  automatically  applied. 


BURSON'S 

Automatic  Brake 
lor  Disc  Macliines 


Patent  Pending 


It  Stops  Itself 


n. 


00 


Requires  no 
handling  whatever 


GOLD-PLATED.  $2.00 


Try  it  and  you  will  like  it 

Saves  time  and  worry 


Sold  through  Jobbers  only 

Regular  Victor  Discounts 

if  your  jobber  does  not  carry  it,  write 
us  for  reference 

Try  it  on  your  Victor 


BuRSON  &  Company 

52  Dearborn  Street,    -    CHICAGO,  ILl^. 


Shows  position  while  changing  needle,  brake  re- 
leased, and   turntable  geuning  correct 
rotation  during  this  operation. 


Will  sell  it- 
self and 
Talkers,"  too 


Thr  brake,  illustrating  the  simple  method  of  at- 
taching it  to  any  disc  machine. 


THE  TALKING  MACfflNE  WORLD. 


39 


We  Are  Headquarters 

=  For  = 

Standard  Needles,  Disc 
Record  Envelopes  and 
all  Kinds  of  Horns  for 
Both  Disc  and  Cylinder 
Machines 

special  and  Attractive  Designs 
and  Decorations  have  been 
added  to  our  Horn  Line  for 
this  coming  season. 

Write  for  Samples  and  Prices 

Western  Talking  Machine 
^=and  Supply  Co.= 

FRANK   DILLBAHNER.  Prop. 

No.  6  East  Madison  Street    -  Chicago 


A  CLEVER  "TALKER"  SALESMAN. 


L.  C.  Wiswell  One  of  the  Rising  Young  Men  of 
the  Western  Trade,  and  Who  Is  a  Credit  to 
the  Lyon  &  Healy  Staff. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  August  10,  1908. 
L.  C.  Wiswell,  assistant  manager  of  Lyon  & 
Healy,  and  whose  pleasant  features  grace  this 
page,  is  one  of  the  rising  young  men  in  the 
western  trade.  His  entire  experience  has  been 
with  the  house  of  L.  &  H.,  with  whom  he  went 


L.  C.  WISWELL. 

ten  years  ago  as  retail  talker  salesman.  His 
promotion  was  steady.  After  an  experience  in 
the  stock  he  was  promoted  to  the  position  of 
assistant  to  Manager  Goodwin  four  years  ago, 
and  has  filled  it  with  marked  ability.  He  is  re- 
garded as  a  "comer"  of  marked  degree  by  the 
trade. 

P.  A.  Powers,  Buffalo,  N.  Y.,  and  his  bride, 
viho  went  abroad  last  month  on  their  honey- 
coon,  arrived  in  New  York  from  Europe  yester- 
day (14th)  on  the  Majestic,  of  the  White  Star 
Line.  When  in  Ir^and  Pat  kissed  the  Blarney 
Stone,  and  in  Paris  a  few  other  stunts.  In  Ger- 
many he  sang  his  famous  roundelay. 

An  advertisement  may  find  a  customer,  but 
salesmanship  must  sell  the  goods;  and  honesty 
and  fair  dealing  must  hold  him. 


CINCINNATI'S  BUDGET  OF  NEWS 

Dealers  Report  Gain  in  Trade — Presidential 
Records  Are  All  the  Vogue — Wurlitzer's  Fine 
Trade — Vacations  Now  on — Jewelers  Praise 
System  in  Talking  Machine  Trade — What 
Other  Dealers  Report. 

(Special  to  The  Tallying  Machine  World.) 

Cincinnati,  O.,  August  10,  1908. 
Dealers  in  talking  machines  and  records  re- 
port a  fair  July  trade.  The  larger  houses  say 
that  they  made  an  actual  gain  over  the  June 
volume  of  business,  while  the  smaller  houses 
are  certain  that  trade  was  very  quiet  throughout 
the  month.  The  result  shows  that  July  made  a 
fair  showing  for  a  summer  month,  with  condi- 
tions still  far  from  what  they  should  be.  The 
tendency  toward  improvement  is  marked,  and 
is  favorably  commented  upon  by  all  the  deal- 
ers. This  tendency  gives  a  firm  basis  for  be- 
lieving that  the  fall  will  show  a  rapid  return  to 
normal  conditions.  Every  factory  that  puts  on 
more  men  or  begins  running  full  time  adds  zest 
to  the  dealers'  daily  work. 

Since  Taft  notification  day  the  dealers  have 
put  on  display  a  great  many  "Bill  Taft"  songs, 
thereby  expecting  to  stimulate  trade.  The  great 
desire  among  the  handlers  of  sheet  music  is  to 
get  hold  of  "hits."  This  applies  also  to  the  deal- 
ers in  talking  machine  records.  They  hear  with 
pleasure  that  Bryan  records  are  becoming  more 
popular,  and  that  Taft  has  succumbed  to  the 
demand  for  "canned  talk"  and  is  talking  into  a 
machine.  But  what  the  dealer  wants,  above  all 
things,  is  "canned  talk"  by  Roosevelt,  as  one  of 
our  dealers  said  to-day.  They  see  visions  of  un- 
heard of  prosperity  with  such  records  for  sale. 

The  Wurlitzer  House  reports  a  July  trade  that 
was  very  satisfactory  for  a  summer  month. 
Manager  Dietrich,  of  the  talking  machine  de- 
partment, reports  that  Red  Seal  records  are 
showing  up  stronger  every  day,  giving  the  dealer 
more  confidence  in  this  month's  trade.  The  de- 
partment notes  a  stronger  demand  for  Bryan  rec- 
ords, and  claims  that  the  dealers  will  not  be 
troubled  with  any  overstock  of  these.  Taft's 
records  just  reported  as  in  process  of  prepara- 
tion are  eagerly  awaited.  A  heavy  demand  for 
these  is  predicted  as  the  campaign  advances. 
The  Wurlitzer  department  is  interested  in  know- 
ing what  company  will  prepare  these  records. 

J.  H.  Dietrich,  manager  of  Wurlitzer's  depart- 
ment, spent  July  in  the  Bast,  visiting  Atlantic 
City  during  the  dealers'  convention  there,  and 
Peconic  Bay,  L.  I.  He  got  busy  on  his  return  in 
getting  out  all  Victor  records  tl^at  have  been 
dropped  from  the  list  to  send  on  to  the  ex- 
change for  new  numbers.  Commenting  on  the 
Victor  Co.'s  action  in  this  matter,  Mr.  Dietrich 
said:  "All  the  dealers  are  taking  advantage  of 
this  offer  of  the  Victor  Co.,  which  is  certainly  a 
very  liberal  move  on  their  part.    This  gives  the 


dealer  confidence  in  the  company  and  good  rea- 
son to  believe  that  he  will  be  taken  care  of  and 
that  his  investment  is  a  safe  one.  One  dealer 
compares  this  move  with  the  policy  of  sheet 
music  houses  who  make  no  exchanges,  and 
causes  the  dealer  to  be  very  cautious  for  fear 
of  getting  stuck.  This  is  the  first  time  we  have 
ever  had  such  a  proposition  of  exchanging  on  a 
basis  of  one  for  one.  We  are  congratulating 
ourselves  and  thank  the  Victor  Co." 

The  National  Jewelers'  Convention  was  in  ses- 
sion here  this  week,  and  one  of  its  delegates 
made  a  speech  that  brought  the  house  down. 
He  compared  the  jewelry  business  with  the  talk- 
ing machine  business,  pointing  out  that  the 
jewelers  would  do  well  to  follow  the  policy  of 
talking  machine  dealers  in  upholding  prices  and 
selling  under  contract,  instead  of  selling  watches 
under  contract  and  using  the  one-priced  system. 
A  number  of  jewelers  attending  the  convention 
here  were  talking  machine  dealers  also,  and 
called  on  Wurlitzer's  big  department. 

The  Columbia  Phonograph  Co.  are  among  the 
optimists  of  our  dealers,  finding  in  present  trade 
conditions  a  strong  tendency  toward  improve- 
ment.   Manager  S.  H.  Nichols  states  that  July 


The  ''B.  &  H. "  Fibre  Needle  has  made  thousands 
of  friends  for  itself  and  will  help  sell  thousands 
of  Records  for  you.  There  is  no  question  about 
this.    Keep  your  eye  open  and  watch  it ! 

"B.  &  H.  "  FIBRE  MFG.  CO. 

208  E.  Kinzie  Street  CHICAGO 
Pat.  in  U.  S.  and  Foreign  Countries 


40 


THE  TALKING  IMACfflNE  WORLD. 


trade  shows  a  healthy  increase  of  25  per  cent, 
over  last  June.  He  finds  the  reason  for  this  in 
the  improvement  of  general  industrial  condi- 
tions, factories  starting  up  and  others  adding 
more  men  to  their  forces.  He  said:  "Summer 
trade  is  usually  dull,  and  for  this  reason  we  have 
been  making  special  efforts  to  boost  business 
during  the  summer,  and  we  are  able  to  show  that 
our  summer  business  is  up  to  the  fall  standard. 
We  consider  the  outlook  for  fall  as  being  very 
good.  We  base  this  upon  underlying  conditions, 
such  as  good  crops  and  good  prices.  We  note 
that  interest  among  prospective  buyers  is  up  to 
normal  and  that  as  people  get  back  to  working 
full  time  prospects  for  an  increase  in  trade  are 
better.  For  this  reason  as  the  fall  advances  we 
expect  to  make  a  good  showing." 

The  Milner  Music  Co.  report  the  July  trade  as 
very  good.  Manager  Strief  was  too  busy  to  be 
seen  this  week,  and  has  sent  word  to  the  writer 
that  there  was  nothing  doing,  meaning  there 
was  nothing  new  under  the  sun,  but  that  he  was 
so  rushed  with  talking  machine  sales  and  demon- 
strating August  Red  .Seal  records  that  he  could 
not  stop  for  the  moment  to  talk  about  them. 
The  sheet  music  department  is  showing  fine  as- 
sortment of  Bill  Taft  songs,  one  of  which  they 
specialize  in  their  display  window,  entitled, 
"Will  You  Go  on  the  Raft  with  Bill  Taft?"  A 
large  local  trade  of  these  is  anticipated  as  the 
campaign  progresses.  The  souvenir  department 
reports  a  fine  July  business,  with  a  special  rush 
for  Bryan  and  Taft  cards. 

The  Ilsen  Music  Co.  report  a  quiet  July  busi- 
ness, but  expect  better  August  trade  in  Edison 
records,  whose  list  for  the  month  shows  a  big 
improvement,  says  Mr.  Ilsen,  over  former  months. 


Vacations  are  the  order  of  the  day  at  the  Na- 
tional Phonograph  Co.,  Orange,  N.  J.  Mr.  Edi- 
son expects  to  leave  in  a  few  days  for  a  four 
or  five  weeks'  rest  up.  Peter  Weber,  factory 
superintendent,  is  just  returned  from  a  two 
weeks'  tour  of  the  Great  Lakes.  C.  H.  Wilson, 
general  manager,  is  "rusticating"  at  his  Sara- 
toga (N.  Y.)  farm.  L.  C.  McChesney,  advertis- 
ing manager,  is  with  his  family  at  Asbury  Park, 
N.  J.  Harry  Miller,  secretary  to  Mr.  Edison, 
expects  to  be  away  at  the  same  time  as  Mr. 
Edison. 


TWO  MISSING  LINKS 


This  is  SUP- 
POSED to  be  the 

Missing  Link  be- 
tween Man  and 
Monkey. 


IT'S  ALL  IN 
THE  BAIL! 


"TIZ=IT" 


(TU.MJE  N.\ME 


This  New  All-Metal  Ball-Joint  Horn 
Connection  is  BEYOND  A  DOUBT  the 
Missing  Link  between  the  Phonograph  and 
Horn.    "There's  MORE  than  a  reason." 

MP    riPHlPI*  "  y*""'  jobber  does  not  han- 

lUI  .  UCdlCl  ,f,is  connection  yet  send 

us  30c.  in  stamps  for  sample.  Address 

Kreiling  &  Company 

Inventors  and  Sole  ManulaclurerN 

North  40tb  Ave.  and  Le  Moyne  SI. 
CHICAGO.  V.  S.  A. 


REMINDER  OF  CONVENTION. 

Some  Snap  Shots  of  the  Automobile  Party  En- 
gineered by  Messrs.  Hawthorne  and  Bentel 
Who  Went  to  Atlantic  City. 


The  accompanying  pictures  are  reminiscent  of 
the  convention  of  the  Talking  Machine  Jobbers 
at  Atlantic  City  last  month.  The  first  picture 
shows  E.  A.  Hawthorne,  Theo.  F.  Bentel  and 
party  on  their  way  from  Philadelphia  to  At- 


SXAPPED  -U'TER  LUNCHEON. 

lantic  City  in  automobiles  belonging  to  the  gen- 
tlemen named  above.  The  picture  was  taken 
immediately  after  everyone  had  partaken  freely 
of  a  bounteous  lunch  prepared  by  Mrs.  Bentel 
and  Mrs.  Hawthorne  for  the  party.  The  party 
is  made  up  as  follows,  reading  from  left  to 
right:    A.  W.  Vandegrift,  of  Sheip  &  Vandegrift; 


T.VKEX  IX  FHOXT  OF  HOTEL  CHALFOXTE. 

A.  J.  O'Neill,  of  the  O'Neill-James  Co.,  Chicago; 
Mrs.  and  Mr.  Hawthorne,  Mrs.  Vandegrift,  Mrs. 
Bentel.  Mr.  Bisbee  on  the  end  and  Mr.  Bentel  is 
in  the  background. 

The  second  picture  is  Mr.  and  Mrs.  Vandegrift 
and  son,  and  Mr.  and  Mrs.  Bentel,  in  the  latter's 
motor  car  in  front  of  the  Chalfonte  on  the  re- 
turn to  Philadelphia  after  the  convention. 


STUDY  OF  MEN  AND  METHODS. 


1  saw  two  men  playing  billiards.  One  playeii 
to  attract  the  attention  of  the  spectators.  The 
other  made  no  fancy  shots,  but  pulled  out  every 
count  in  sight.    He  won  the  game. 

I  witnessed  a  game  of  football.  One  fellow 
on  the  losing  team  was  a  "gallus"  chap.  He 
waved  his  hands  gracefully.  When  his  team  was 
ai)plauded  he  bowed  and  saluted  the  grand 
.stand.  At  the  end  ot  the  game  I  heard  the  man- 
ager of  the  team  say  that  they  would  have  won 
but  for  the  poor  playing  of  this  "gallus"  chap. 

I  know  a  handsome  salesman  who  attracts 
many  girls  to  the  store  where  he  works.  They 


love  to  stand  and  talk  to  him;  he  is  so  "witty." 
They  listen  and  giggle.  The  proprietor  tells  me 
that  he  is  the  poorest  salesman  in  the  store. 

I  know  an  advertisement  writer  who  gets  many 
compliments  for  the  brilliant  sentences  and  witty 
verses  in  his  advertisements.  His  employer  tells 
me  he  is  looking  for  a  writer  who  will  convince 
readers  and  bring  business. 

I  notice,  wherever  I  go,  that  the  fellow  who  is 
bent  on  attracting  the  most  attention  to  himself 
is  not  the  fellow  who  succeeds. 

I  notice  the  fellow  who  has  wood  to  saw  and 
saws  it  is  always  in  demand. 


VICTOR  CO.'S  BRYAN  RECORDS. 

The  Great  Commoner  Makes  Ten  New  Records 
Which  Will  Prove  Big  Sellers, 

The  Victor  Talking  Machine  Co.  "Tiave  'just 
issued  ten  records  by  William  Jennings  Bryan, 
the  Democratic  candidate  for  the .  Pre_slden,Qy, 
which  w-ere  made  at  Lincoln,  Neb.,  on  July  21. 
They  contain  many  telling  points,  including''Mr. 
Bryan's  views  on  the  Democratic  platforiii-— 
something  entirely  new  in  the  Brj'an  record  field. 
The  records  are  made  on  the  10-inch  discs,  and 
the  subjects  treated  of  are  as  follows:-  The  Ideal 
Republic,  Immortality  (from  Mr.  Bryan's  famous 
lecture  "The  Prince  of  Peace"),  The  Trust  Ques- 
tion, The  Tariff  Question,.  Publication  of  Cam- 
paign Contributions,  Popular  Election  of  Sena- 
tors, Guarantee  of  Bank  Deposits,  The  Labor 
Question,  Imperialism,  The  Railroad  Question,- 


HOW  GREAT  SALARIES  ARE  EARKED.' 


Men  earn  great  salaries  to-day  because  they 
have  learned  to  drive  their  brains  at  the  speed 
of  an  express  train — ani/to  jnake  mighty  few 
stops  to  oil  up  the  machinery."';  The  young  man 
of  to-day  who  succeeds  must  be  able  and  willing 
to  put  into  his  work  an  intensity  and  an  energj' 
that  employs  every  ounce  of  his  vitality. 


On  May  1  the  United  States  Express  Co.  raised 
their  rates  from  50  cents  to  60  cents  a  hundred 
between  Orange,  N.  J.,  and  New  York  city.  This 
affected  shipments  to  New  York  city,  to  New 
England,  the  lower  provinces  and  to  many  south- 
ern points. 

Through  the  efforts  of  ri.  T.  Leeming,  traffic 
manager  of  the  National  Phonograph  Co.,  the 
old  rate  of  50  cents  was  restored  July  10. 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 

Record 

Racks 


INDESTRUCTIBLE  RECORDS 
RECORD  CABINETS 

SPRINGS  ''ial'<^s  and  sites 

QUILL  NEEDLES 

"TIZ-IT"  "^^^  All-Metal  Horn  Connec- 
^  lion  for  Cylinder  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


THE  TALKING  MACHINE  WORLD. 


41 


PHILADELPHIA  TRADE  IMPROVING. 

Excellent  July  Business  Reported  With  Good 
Prospects  for  August — How  the  Victor  Co.'s 
Exchange  Proposition  Strikes  Dealers — Exec- 
utive Committee  to  Meet  Aug.  15 — Sol 
Bloom's  Fine  Establishment — What  Well 
Known  Dealers  Are  Doing. 


(Special  to  The  Talking  Machine  Wo;  Id.) 

Philadelphia,  Pa.,  Aug.  11,  1908. 

Conditions  in  the  talking  machine  field  here 
are  constantly  improving,  reports  for  July  being 
considerably  better  than  for  the  preceding  month, 
while  August  has  already  made  a  creditable 
showing.  One  very  pleasing  phase  is  the  fact 
thalL  collections  are  remarkably  good,  which 
demonstrates  conclusively  that  things  are  on  a 
firm  footing  and  money  again  in  circulation. 
Everyone  here  speaks  most  optimistically  of  the 
fall  outlook,  and  taking  everything  into  consid- 
eration we  cannot  help  but  feel  that  we  are  now 
on  the  eve  of  a  most  prosperous  period. 

The  recent  move  of  the  Victor  Co.  in  the  mat- 
ter of  offering  an  even  exchange  on  "cut-outs" 
is  still  being  discussed  here.  While  for  the  most 
part  the  proposition  seems  to  have  met  with 
approval,  there  are  some  phases  that  are  being 
criticized.  The  views  of  one  of  the  local  job- 
bers is  as  follows:  "What  do  I  think  of  the 
Victor  exchange  proposition?  Well,  looking  at 
the  matter  superficially,  it  appears  to  be  the  very 
best  thing  that  could  have  been  evolved  for  the 
benefit  of  the  jobber  and  dealer.  However,  in 
going  over  the  matter  more  critically  there  is 
one  feature  that  is  open  for  criticism,  and  one 
which  the  Victor  Co.  overlooked,  or  they  cer- 
tainly would  not  have  allowed  it  to  creep  in. 
The  paragraphs  to  which  I  desire  to  call  atten- 
tion are  numbers  8  and  9  in  the  dealers'  ex- 
change proposition.  In  paragraph  No.  8  they 
limit  the  dealer's  order  to  the  catalog  bearing 
date  of  June,  1908,  and  in  No.  9  they  authorize 
the  distributer  only  to  honor  the  certificate  of 
exchange  when  it  is  accompanied  by  a  new  order 
for  immediate  shipment  from  this  catalog.  If 
the  dealer  would  comply  with  these  conditions 
the  exchange  proposition  would  not  be  open  for 
criticism;  but  in  view  of  credit  conditions  as  be- 
tween jobber  and  dealer,  and  the  fact  that  where 
a  dealer  carries  a  stock  of  Victor  goods,  and 
has  no  desire  or  inclination  to  duplicate,  it  puts 
him  in  the  position  of  trying  to  take  advantage 
of  the  jobber  in  an  endeavor  to  make  the  ex- 
change without  strictly  complying  with  the 
terms  thereof.  I  have  had  several  applications 
from  my  best  dealers  to  modify  the  exchange  as 
outlined  by  the  Victor  Co.,  and  in  conversation 
with  the  other  Philadelphia  jobbers  I  find  that 
they  also  have  been  approached  in  this  manner. 
In  fact,  there  is  one  case  that  has  come  to  my 
notice  where  quite  a  large  dealer  threatened  to 
discontinue  dealing  with  his  jobber  unless  he 
allowed  him  to  take  out  Victor  records  from 
month  to  month  as  against  his  returns  until 
such  time  as  he  had  worked  out  the  entire 
credit.  The  proper  method  of  handling  an  ex- 
change of  this  kind  would  have  been  for  the 
Victor  Co.  to  take  back  the  returns  from  the 
dealer  and  make  direct  shipments  to  them,  in 
this  manner  eliminating  the  jobber  entirely  as  a 
factor  in  the  exchange.  This  would  have  re- 
lieved the  jobber  from  any  cost  in  handling  the 
dealers'  orders,  and  would  have  added  practi- 
cally nothing  to  the  cost  of  handling  to  the 
Victor  Co.  However,  as  they  liave  seen  fit  to 
make  the  exchange  as  it  is,  we  must  abide  by  it, 
and  do  the  best  we  possibly  can  with  the 
dealers." 

The  next  meeting  of  the  executive  committee 
of  the  National  Association  will  be, held  in  this 
city  on  Sunday,  August  16,  when  numerous  mat- 
ters will  be  taken  up  prior  to  laying  them  before 
the  factories,  which  will  be  done  in  the  follow- 
ing order:  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.,  on  Monday.  Tuesday  the  members 
will  journey  to  Orange,  N.  J.,  to  call  on  the 
National,  Wednesday  being  spent  at  the  Colum- 
bifi  headquarters  in  New  York. 

Louis  Buehn,  of  Louis  Buehn  &  Bro.,  reportb 
trade  as  steadily  improving.    This  company  are 


doing  a  thriving  business  with  their  commercial 
machines,  they  being  sole  agents  here  for  the 
Edison  product,  and  are  fast  introducing  this 
time  and  money  saving  device  in  all  the  promi- 
nent houses.  His  genial  partner,  Ed.  Buehn,  is 
away  on  the  road,  and  is  having  a  good  trip. 

Louis  J.  Gerson,  of  the  Musical  Echo  Co.,  has 
been  spending  a  few  days  in  the  Windy  City 
(Chicago),  but  expects  to  return  shortly.  In 
his  absence  Mrs.  Gerson  is  at  the  helm,  and 
seems  to  have  been  born  to  it,  so  well  does  she 
handle  matters. 

The  Penn  Phonograph  Co.  have  added  a  new 
man  to  their  traveling  staff  in  E.  J.  H.  Smullen, 
who  is  an  experienced  and  practical  talking  ma- 
chine man,  and  his  broad  acquaintance,  together 
with  his  winning  personality,  should  do  much  to 
further  the  interest  of  his  house  in  the  coming 
fall. 

Julius  Welner,  the  well-known  talking  ma- 
chine expert  of  this  city,  is  preparing  to  sail  on 
the  steamship  Blucher  for  Liverpool  on  August 
13.  Mr.  Weiner  is  now  figuring  with  a  large 
English  syndicate  who  are  contemplating  buy- 
ing some  of  his  patents  for  the  United  States 
and  Great  Britain,  in  which  case  they  intend  to 
come  here  and  compete  with  the  "Big  Three" 
for  American  favor.  After  closing  up  his  affairs 
in  London  Mr.  Welner  will  spend  six  or  eigh: 
weeks  on  the  Continent,  where  he  will  combine 
business  with  pleasure,  promising  to  bring  back 
several  things  that  we  believe  will  be  of  inter- 
est to  this  trade. 

The  Weymanns  reported  July  trade  as  much 
ahead  of  June  and  declared  the  future  held  noth- 
ing but  bright  things  for  their  house. 

J.  W.  Irwin,  the  capable  advertising  manager 
and  general  supervisor  of  the  "House  that 
Heppe  Built,"  is  now  enjoying  a  much-needed 
rest  in  the  wilds  of  Adams  County,  Pa.,  where 
he  can  get  completely  away  from  the  worries  of 
business.  Though  only  a  very  young  man,  Mr. 
Irwin  has  done  more  than  anyone  else  to  buiid 
up  the  big  trade  they  now  have  in  this  field. 
Talking  machine  dealers  especially  have  found 
in  him  a  "friend  in  need,"  as  by  his  careful 
attention  to  details  he  can  nearly  always  come 
to  their  rescue  whether  it  be  an  order  for  rec- 
ords or  advice  in  a  critical  situation. 

Geo.  W.  Lyle  was  «  recent  visitor  at  the  Co- 
lumbia headquarters  here,  and  while  in  town 
ran  around  to  shake  hands  with  the  jobbers,  all 
of  whom  are  his  personal  friends. 

Adolf  Weiss,  of  the  Western  Talking  Machine 
Co.,  reported  a  good  demand  for  Edison  goods 
and  predicted  big  things  for  the  fall. 

Sol.  Bloom's  new  store,  which  was  opened  a 


few  weeks  ago  in  the  neighborhood  of  the  Belle- 
vue-Stratford,  continues  to  be  the  talk  of  the 
trade.  He  has  certainly  given  the  Victor  line  a 
most  artistic  environment.  The  striking  decora- 
tive scheme  of  red,  gold  and  white,  together 
with  the  delicate  paneling  effects,  hold  the  eye 
and  give  the  rooms  a  bright,  cheery  appearance. 
Mahogany  furniture,  upholstered  in  red  leather, 
is  scattered  profusely  but  tastefully  around,  the 
hardwood  polished  floors  being  covered  by  rugs 
to  match  the  color  scheme.  At  the  back  is  an 
immense  fountain,  the  water  rushing  out  at  the 
top  tumbles  down  over  a  series  of  ledges  to  the 
bottom,  the  sound  being  pleasing  and  soothing 
to  the  senses.  On  the  top,  bending  oyer,  as  it 
were,  to  drink,  is  a  life-sized  figure  of  a  water 
nymph,  and  though  only  molded,  the  work  is  of 
such  a  high-class  order  that  only  by  close  in- 
spection could  it  be  detected  from  bronze.  At 
night  the  room  is  extremely  effective.  Revolv- 
ing colored  lights  beneath  the  running  water, 
together  with  the  arrangement  of  the  other  fix- 
tures, show  not  only  good  taste  but  an  immense 
amount  of  thought.  On  the  whole,  Mr.  Bloom 
may  be  congratulated,  for  he  has  accomplished 
a  difficult  task,  the  decorations  being  so  striking 
that  if  anything  had  been  overlooked  or  over- 
done, the  whole  would  have  appeared  garish  and 
cheap.  As  it  is,  however,  it  is  a  wide  departure 
from  beaten  paths. 


E.  D.  EASTON  BACK  FROM  EUROPE. 

Enjoying  Good  Health — Mr.  Lyie's  Vacation- 
C.  J.  Hopkins  Returns  from  the  South. 


Edward  D.  Easton,  president  of  the  Columbia 
Phonograph  Co.,  general,  who  went  to  Europe 
early  in  July  with  his  family  on  a  pleasure  tour, 
got  back  from  Liverpool,  England,  Friday, 
July  31,  on  the  crack  Cunarder  "Lusitania."  His 
health  is  completely  restored  and  he  is  in  excel- 
lent condition.  Mr.  Easton  was  at  headquarters 
in  the  Tribune  building  Tuesday,  and  will  at- 
tend to  business  regularly  hereafter,  as  was  his 
wont  before  the  unfortunate  railroad  accident 
last  October. 

General  Manager  Lyle  will  take  a  vacation 
about  the  middle  of  the  month,  a  respite  from 
business  cares  he  has  richly  earned. 

Friday  last  Charles  J.  Hopkins,  who  has  been 
travelling  in  South  American  countries  since 
April  for  the  Columbia -Co.'s  export  department, 
got  into  New  York  via  Panama,  I.  P.  He  will 
remain  in  the  United  States  for  several  weeks. 


Next  month  opens  the  fall  compaign. 


^  DO  YOU  MEET  THE  DEMAND  ^ 


r 


FOR 

VERNIS  MARTIN 
IMT.  ROOKWOOD 
DECORATED  AND 
INLAID  DESIGN 

CABINETS  ? 

They  help  seH  expen- 
sive machines 

BUY  THEM  FROM 

Cadillac  Cabinet  Co. 

Cne  of  the  41  Record  Cabinets  shown  in  our  new  CATALOG 

OF  MUSIC  ROOM  FURNITURE  DETROIT,  MICH, 


jr; 


42 


THE  TALKING  MACHINE  WORLD. 


CLEVELAND'S  BUDGET  OF  NEWS. 


Improvement  in  Business  Noted — The  May 
Co.  to  Enlarge  Department — What  Various 
Dealers  Have  to  Report — T.  H.  Towell  Opens 
Wholesale  Branch  In  Indianapolis — Bailey 
Co.  to  Erect  New  Building — A  Self-Writing 
Typewriter  the  Latest  Invention. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  August  10,  1908. 

The  upward  trend  of  business  in  local  talking 
machine  circles  indicates  that  it  is  holding  its 
own,  and  is  gradually  being  affected  favorably 
by  improvement  in  most  of  the  industrial  lines 
in  the  city.  There  is  more  business,  a  greater 
feeling  of  confidence  and  a  more  encouraging 
outlook  than  there  has  been  in  some  months 
past,  and  altogether  there  is  no  reason  to  be 
dissatisfied,  while  there  is  every  reason  to  be- 
lieve that  conditions  will  improve  steadily,  if 
slowly,  right  along  now. 

Audley  Biesinger,  the  right-hand  man  of  W.  J. 
Roberts.  Jr.,  the  man  who  understands  the  talk- 
ing machine  business  in  all  its  details,  from  alpha 
to  omega,  is  on  a  two  weeks'  vacation  fishing  in 
Geneva  Lake.  If  he  is  as  good  a  fisherman  as  he 
is  a  talking  machine  man,  there  won't  be  any 
fish  left  in  the  lake  when  he  gets  through. 

As  an  indication  that  conditions  generally  are 
pretty  good,  the  postal  receipts  for  Cleveland  for 
the  fiscal  year  ending  June  30  show  an  increase 
of  5  per  cent.  The  total  receipts  for  the  year 
were  $1,952,902.11,  an  increase  over  the  preced- 
ing year  of  $91,895.08.  The  showing  indicates 
that  business  in  Cleveland  is  improving. 

Business  is  reported  very  good  with  the  Co- 
lumbia Phonograph  Co.,  a  considerable  increase 
in  trade  being  noted  in  July  over  June.  Pros- 
pects were  said  to  be  very  bright  for  this  mouLh. 
Mr.  Probeck,  manager,  is  enjoying  his  vacation 
at  West  Hudson,  where  the  fishing  is  said  to  be 
unexcelled. 

H.  B.  McNulty  has  severed  his  connection  with 
the  Witt  Music  Co.  and  taken  the  management 
of  the  talking  machine  department  of  the  May 
Co.  "Business,"  he  said,  "is  fair  and  the  out- 
look good.  We  are  jobbers  in  Victor  and  Co- 
lumbia goods,  and  think  of  soon  adding  the  Edi- 
son. We  contemplate  changing  and  enlarging 
the  department,  making  it  one  of  the  finest  talk- 
ing machine  establishments  in  the  State." 

Business  was  reported  running  along  just 
about  the  same  as  it  has  been  for  several  weeks 
past  at  Collister  &  Sayles.  There  is  a  fair  de- 
mand for  records,  it  was  said,  with  occasional 
sales  of  machines.  Having  finished  the  exchange 
of  records,  Phil  Dorn,  manager,  has  gone  on  a 
two  weeks'  vacation. 

W.  J.  Roberts,  Jr.,  is  having  excellent  sales  of 
records,  and  a  very  good  trade  in  machines. 


Miss  Edna  Rankin,  manager  of  the  Witt  Music 
Co..  206  Prospect  avenue,  reports  business  on  the 
increase.  "I  have  made  several  good  sales  of 
machines,"  she  said,  "and  our  record  business 
has  almost  doubled.  1  look  for  an  increased 
trade  from  this  time  forward."  It  is  certain  Miss 
Rankin  will  get  her  share  of  the  talking  ma- 
chine business,  as  she  takes  an  interest  in  her 
customers'  wishes,  treating  them  courteously  to 
demonstrations  and  assisting  them  by  sugges- 
tion and  advice  in  making  selections.  Miss 
Rankin  was  formerly  with  the  Bailey  Co  ,  and 
has  had  large  experience  in  musical  matters. 

W.  H.  Buescher  &  Son  report  some  improve- 
ment in  trade,  and  say  the  August  lists  are 
very  good  and  taking  well. 

T.  H.  Towell,  of  the  Eclipse  Musical  Co.,  has 
just  returned  from  a  two  weeks'  vacation  in  the 
Adirondacks,  where  he  said  he  had  a  most  en- 
joyable time.  "Business,"  he  says,  "is  very  good. 
We  had  an  increase  in  June  over  May,  and  an 
increase  in  July  over  June.  We  have  made  ex- 
ceptional sales  of  high-priced  machines  during 
the  past  month — in  fact,  sold  more  Victrolas 
than  during  any  month  since  starting  in  busi- 
ness. We  have  opened  an  exclusive  wholesale 
branch  store  at  Indianapolis,  under  the  firm 
name  of  the  T.  H.  Towell  Co.,  where  we  have 
been  operating  a  little  over  a  month  and  doing 
a  good  business.  Conditions  are  improving  in 
the  talking  machine  trade  and  the  prospects  are 
good." 

The  first  of  the  year  the  Bailey  Co.  will  erect 
a  new  ten-story  building  adjoining  their  present 
one,  and  conforming  with  it  architecturally, 
wherein  a  magnificent  mtisic  room  will  be 
allotted,  and  the  talking  machine  and  piano 
trade  will  be  taken  care  of. 

Hugh  Gulley  says  that  although  business  is 
quiet,  he  is  keeping  up  with  the  procession,  and 
that  his  sales  of  both  machines  and  records  in 
July  exceeded  those  of  June. 

Coblitz  Bros,  have  moved  from  5529  to  5903 
Woodland  avenue, '  where  they  have  more  capa- 
cious quarters.  They  have  fitted  up  the  store  in 
attractive  style  and  make  a  fine  display  of  Edi- 
son phonographs  and  Victor  machines  and  other 
musical  instruments  and  supplies.  Mr.  Coblitz 
said  they  were  doing  a  fairly  good  business, 
though  trade  was  still  slow.  They  carry  a  very 
complete  stock  of  both  English  and  foreign  rec- 
ords, with  a  preponderance  cf  patronage  in  the 
latter. 

"I  am  doing  very  well,"  said  Mrs.  Hartwell. 
at  her  phonograph  store.  No.  3032  Lorain  avenue, 
"quite  as  well  as  I  expected  when  I  moved  from 
25th  street  to  this  location.  My  sales  of  records 
average  up  well  and  sales  of  machines  are  fairly 
good." 

A  film  exploded  in  a  moving  picture  show  a 
few  nights  ago  at  Youngstown,  O.    The  operator 


was  badly  burned  and  the  audience  thrown  into 
the  usual  excitement.  It  was  with  difficulty  the 
firemen  controlled  the  blaze.  In  time,  with  im- 
provements and  competent  operators,  these 
periodic  accidents  will  cease. 

A  self-writing  typewriter  has  been  invented 
by  F.  F.  Main,  corner  of  Lorain  avenue  and  West 
92d  street,  Cleveland,  and  several  are  in  opera- 
tion, doing  commercial  work.  In  many  respects 
the  machine  is  not  unlike  a  Pianola.  A  perfor- 
ated sheet  runs  over  a  tracker  board,  fitted  with 
fingers,  one  for  each  key,  and  where  a  finger 
strikes  a  perforation  it  acts  on  a  key  by  means 
of  a  solonoid.  The  keys  are  attached  with  wires 
to  the  solenoids,  ivhich  hang  below  them,  and 
the  action  of  the  solouoids  not  only  pulls  them 
down,  but  sends  them  back  into  place  instantly. 
It  is  possible  to  write  ninety  words  a  minute,  al- 
though the  average  speed  is  one  word  a  second. 
When  the  end  of  a  line  is  reached  the  carriage 
moves  back  automatically,  making  the  proper 
spacing  for  new  paragraphs.  It  is  claimed  one 
machine  will  turn  out  the  work  of  three  girls, 
and  one  girl  can  look  after  six  machines.  A 
stamping  machine  with  a  typewriter  keyboard 
makes  the  perforated  rolls  which  are  used  in 
the  machine. 


LUNCHEON  FOR  EDISON  SALESMEN. 


Most  Enjoyable  Reunion  With  F.  K.  Dolbeer  as 
Host. 


The  traveling  salesmen  of  the  National  Phono- 
graph Co.,  who  were  at  headquarters  prepar- 
ing for  the  fall  campaign,  were  tendered  a 
luncheon  during  their  visit  at  the  Orange  Club. 
Orange,  N.  J.  F.  K.  Dolbeer,  manager  of  sales, 
acted  as  host,  assisted  by  E.  H.  Phillips,  man- 
ager of  salesmen. 

The  following  salesmen  and  National  Phono- 
graph Co.  officials  were  present:  F.  K.  Dolbeer, 
E.  H.  Phillips,  B.  R.  Barklow,  H.  D.  Clark,  A.  V. 
Chandler,  F.  W.  Ewan,  F.  L.  Fritchey,  J.  H. 
Gill,  G.  A.  Hedden,  W.  P.  Hope,  W.  H.  Hug, 
A.  H.  Kloehr,  L.  J.  Kocher,  M.  G.  Kreusch,  E.  A. 
Neff,  G.  A.  Renner,  J.  W.  Scott,  J.  F.  Stanton, 
H.  A.  Turner,  R.  H.  Veale,  C.  D.  Warren,  F.  L. 
Dyer,  A.  Westee,  P.  Weber,  E.  L.  Aiken,  L.  C. 
McChesney,  G.  E.  Youmans,  A.  M.  Hird,  L.  W. 
McChesney,  A.  C.  Ireton,  H.  T.  Leeming,  C.  W. 
Page,  Ralph  Holden. 

All  of  the  out-of-town  salesmen  made  their 
headquarters  while  in  New  York  at  the  Chelsea, 
on  West  23d  street,  the  majority  of  them  start- 
ing for  their  respective  territories  last  Saturday, 
and  others  following  shortly  afterward.  They 
had  a  most  enjoyable  time. 


Did  it  ever  occur  to  you  that  the  work  of  a 
man  who  has  received  his  pay  in  advance  is 
always  spiritless? 


No.  107. 


Two  New  Ones 

From  the  HUMPHREY  Line  of 
Record  Cabinets 

'I'lie  illustration  shows  Xo.  loT  Disc  Record  Cabinet,  made  of 
.solid  Oak,  Golden  l-'inishcd.  The  interior  of  this  is  finished 
ilic  Ilumplirey  way — smooth,  neat  and  attractive.  Exterior 
rubbed  and  polished.  Each  division  in  rack  holds  five  Records; 
the  entire  Cabinet  holds  125  12-inch  Records. 

Height,  32  M;  inches. 
Width,  17  inches. 
Depth,  15%  inches. 
Weight,  55  lbs.,  crated. 

Ouarter  Sawed  Onk  front,  plain  sides  and  top,  paneled  back. 

Price,  $10.00  List 

No.  13",  Cylinder  Record  Cabinet,  holds  125  cylinder  Records 
— same  finish,  same  dimensions.  Interior  fitted  with  five  trays, 
which  can  be  pulUd  out  and  suspended  at  any  angle,  making  all 
Records  easily  accessible. 

Price,  $11.00  List 

Our  Cat.iK'g  illustrates  many  st\Ks  for  Cylinder  and  Uisc 
Records — the  best  made,  the  best  designed,  and  best  finished 
Cabinets  in  the  world — at  popular  prices. 

Send  your  order  to  the  nearest  Jobber,  or  write  at  once  for 
new  Catalog. 

HUMPHREY  SALES  CO.    -    DETROIT,  MICH. 


N*.  137. 


THE  TALKING  MACHINE  WOULD. 


43 


*   IMPRESSIONS  OF  A  VISIT  TO  PERU  * 


Written  for  The  World 

Peru — in  the  Imagination  of  the  poet  what 
visions  the  name  conjures  up  of  wealth  and  mag- 
nificence, of  shimmering  silver  and  burnished 
copper — but — what  a  difference  when  you  tee  it! 
Read  the  Conquest  and  you  imagine  a  land  of 
waving  grain,  hordes  of  Indians  in  picturesque 
attire,  magnificent  roads  and  barbarous  splendor, 
pottery,  plumes  and  plazas  and  intermixed  and 
covering  as  a  gloss,  a  quaint  Spanish  civilization 
of  old  cathedrals,  priests,  ancient  ruins,  narrow 
streets,  llamas  and  gaudy  dress  and  a  languorous 


THE    BOLOGNBSI    iMONUMENT    IN  LIMA. 

sunshine  over  all.  The  reality  is  different.  A 
cloudy  morning  in  June,  with  a  light  London 
fog,  chilly  and  soul-depressing,  one  enters  the 
harbor  of  Callao,  which  is  the  port  for  Lima, 
eight  miles  away,  and  your  first  sight  is  a  water- 
way full  of  steam  and  sailing  ships,  with  a  war- 
ship or  two  and,  jutting  from  the  shore,  docks 
and  landing  stages,  and  on  deck  a  crowd  of  noisy, 
gesticulating  natives  to  take  you  ashore,  who 
quite  surprise  you  until  you  get  used  to  it,  by 
speaking  English.  The  most  noticeable  thing  to 
me  was  the  sign  that  could  be  read  from  the 
ship,  in  letters  feet  in  height,  "English  Railway 
for  Lima  and  Chorrillo?."  Once  ashore  the  big, 
heavy  electric  cars  that  run  from  Callao  to  Lima 
strike  you  as  out  of  place,  and  remind  you  of 
the  Akron-Cleveland  cars.  Callao  looks  new; 
streets  are  being  repaired  or  made  and  houses 


A  GKOUP  OF  PEASANTS  IN  PERU. 

erected,  and  beyond  the  one  long  main  street,  or 
Calle  Lima,  the  spaces  are  open  and  unoccupied. 
It  looks  desolately  poor;  the  houses  and  shops 
are  small  and  squalid;  the  open  tracts  are  bare 
and  a  dirty  light  brown  with  little  foliage,  and 
the  mud  walls,  enclosing  deserted  fields,  are  end- 
less, and  if  beer  is  not  the  native  beverage  it  is 
not  the  fault  of  the  advertising  staff  of  the  brew- 
eries, as  the  walls  are  almost  continuously  plas- 
tered with  the  rival  merits  oj  "Pilsen-Callao"  and 
"Piken-Lima,"  with  an  occasional  reference  to 
that  which  made  Milwaukee  famous.  At  this 
particular  time  an  American  would  feel  especially 
at  home,  as  the  posters  of  an  American  flag,  with 


by  CHAS  J.  HOPKINS 

the  words  "Welcome  to  the  American  Fleet," 
have  not  as  yet  been  obliterated  from  the  walls. 

The  cars  run  up  to  Lima  in  about  fifteen  min- 
utes, and  they  speed  up  at  times.  Lima  is  dis- 
appointing and  its  characteristic  is  noise.  Lima 
the  Noisy  should  be  its  appellation,  the  rumbling 
of  carriages  and  drays  over  the  cobblestone 
streets  competing  with  the  whistling  of  the  po- 
licemen (far  worse  than  even  in  other  South 
American  towns)  and  the  clanging  of  electric 
car  and  cathedral  bells.  It  is  also  modern,  or 
rather,  considering  that  Pizarro  founded  the 
town  in  about  1530,  ridiculously  semi-modern. 
The  oldest  date  I  have  been  able  to  find  is  on 
the  cathedral  on  one  side  of  the  Plaza — 1722 — 
although  they  have  old  Pizarro  himself,  or  what 
is  left  of  his  bones  and  dried  skin  and  whiskers, 
on  show  in  a  glass  coflfln  in  the  cathedral.  His 
arms  are  meekly  and  religiously  folded  acros3 
what  was  once  his  manly  chest,  a  pose  that 
from  his  history  would  not  seem  to  have  been 
usual  during  his  lifetime,  and  he  is  shy  one 
hand,  but  whether  some  one  has  stolen  it  as  a 
relic  to  cure  measles  or  the  rats  have  chewed  it 
off,  or  he  lost  it  before  he  arrived  at  his  present 
address,  I  do  not  know. 

The  streets  are  comparatively  wide    (for  a 


(  II.MII.KS  .1.  HIII'KIXS. 

Spanish  city),  perfectly  straight  and  crossing  at 
right  angles;  the  houses  and  shops  are  well  built 
and  some  quite  imposing,  but  the  business  p'.aces 
are  generally  small.  It  seems  to  be  characteristic 
that  the  frontage  is  narrow,  though  the  shops  are 
deep.  The  goods  displayed  are,  as  a  rule,  poor 
and  cheap,  and  the  merchant?  believe  in  show- 
ing their  goods  to  those  who  run,  for  the  fronts 
are  masked  with  clothes  and  cloths;  dishpans, 
plaster  lions,  baby  carriages,  crockery,  pianos, 
bicycles,  agricultural  implements  and  many  other 
articles  of  use  or  ornament  are  strewn  in  the 
doorways  and  block  up  the  fioor  space,  and 
nowhere  else  in  all  the  world  have  I  seen  quite 
so  many  different  articles  carried  in  stock  as  I 
have  seen  here.  The  streets  are  crowded  and 
seem  brisk,  and  the  first  impression  is  one  of 
busy  and  noisy  activity,  but  the  houses  and 
shops  with  their  portals  and  overhanging  bal- 
conies and  the  cheap  goods  displayed  make  the 
general  scene  remind  me  of  the  cheap  back 
streets  of  Paris.  Lima  has  an  electric  car  serv- 
ice that  many  a  larger  city  might  be  proud  to 
own;  it  has  a  hotel  that  for  gorgeousness  of  tile 
and  mirror  and  wide  corridors  and  patios  is  very 
striking;  it  has  a  great  and  magnificent  cathe- 
dral and  as  attractive  a  plaza  as  I  have  seen  on 
the  west  coast,  and  two  fine  clubs,  the  "Union" 
and  the  "Nacional,"  where  the  visitors  will  be 


made  very  welcome,  and  also  very  drunk.  The 
people  seem  childishly  light-hearted  and  noisy, 
and  gesticulate  even  more  than  other  South 
Americans.  The  rather  undignified  but  earnest 
boyishness  of  the  men  is  amusing  to  me.  They 
will  squabble  and  fuss  and  formally  "protest" 
over  a  game  of  billiards  or  when  shaking  dice 
for  drinks,  and  in  everything  they  do,  from  at- 
tending a  funeral  to  guard  mount,  they  give  the 
impression  by  their  broad  grins  that  they  are 
playing,  and  enjoying  it,  too.  There  is  also  an 
"army,"  and  very  showy  and  glittering  it  looks, 
and  each  company  has  at  least  one  dog.  The 
officers  seem  to  be  selected  for  their  lightness  of 
color,  good   size  and  fine  appearance,   but  the 


r  % 


TKE   FAMOr.S   PA.S}"0   IX  I.IJIA, 

stock  is  evidently  exhausted  by  the  rank,  for 
the  file  is  about  as  poor  and  mediocre  as  can  be 
imagined.  I  should  say  the  average  height  is 
five  feet  and  stodgy  and  shapeless  in  proportion, 
and  the  almond  eyes  and  Japanese  cast  make 
one  almost  believe  that  famous  Yeddo  boast  (or 
joke)  that  Japan  originally  colonized  the  West 
Coast  and  Brazil.  We  have  had  a  good  chance 
to  see  the  "army,"  as  a  rebellion  has  just  oc- 
curred which,  though  unimportant,  has  been 
sufficient  to  keep  things  on  the  qui  vive,  and  be- 
sides this  for  the  past  two  Sundays  there  have 
been  great  doings  because  the  Archbishop  died, 
and  they  seemed  to  feel  it  incumbent  to  install 
a  new  one,  and  the  ceremonies  were  quite  impres- 
sive, from  a  spectacular,  military  and  canine 
point  of  view,  and  it  was  hard  to  tell  which 
were  the-  most  joyous,  the  soldiers,  the  populace 
or  the  dogs.  The  army  is  patterned  after  the 
French,  and  the  French  influence  and  training 
are  noticeably  great.  In  this  respect  Peru 
differs  from  Chile,  where  the  army  influence 
and  instruction  are  German.  This  is  perfectly 
natural,  as  Peru  could  not  possibly  do  anything 
that  Chile  does,  as  the  two  crowds  are,  or  believe 


CATIIEDKAI.  .SQCAliE,  T.IMA. 

themselves  to  be,  "natural  enemies,"  and  each  be- 
lieves itself  to  be  far  superior  to  the  other,  but 
they  all  look  alike  to  the  foreigner.  Person- 
ally, I  think  the  Peruvian  troops  in  their  French 
uniforms  present  the  more  attractive  view,  but 
the  Chilians,  with  their  German  uniforms  and 
helmets  (not  to  forget  the  "goose  step" — made  in 
Germany)  are  the  more  impressive  and  business- 
looking.  I  presume  they  have  a  national  anthem 
in  Peru,  though  it  is  not  dinned  into  your  ears 
as  elsewhere  in  South  America,  but  it  seems 
certain  that  the  stirring  French  march,  "Sambre 
et  Mouse,"  is  their  war  music,  as  it  was  played 
almost  continuously  and  exclusively  on  both  oc- 


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44 


THE  TALKING  MACHINE  WORLD. 


casions  when  the  troops  were  out,  and  though 
surprising  to  the  foreigners  it  is  perfectly  con- 
sistent with  the  character  of  the  people  that  you 
should  hear  "Whistling  Rufus"  or  the  intermezzo 
from  "Cavalleria  Rusticana"  played  as  marches 
when  the  troops  are  going  by.  The  band  plays 
in  the  plaza  in  the  evenings,  as  is  common  in  all 
Spanish  towns,  but  a  peculiar  custom  that  I  have 
never  seen  elsewhere  is  that  the  band,  instead  of 
occuping  the  band-stand,  is  grouped  on  the 
ground  and  surrounded  by  a  squad  of  soldiers 
with  fixed  bayonets.  Whether  this  is  to  keep 
the  band  from  deserting  or  to  protect  it,  as  my 
friend  suggested,  I  cannot  aver,  but  I  hardly  be- 
lieve the  latter,  as  they  discourse  good  music 
well  worthy  the  expert  recorder's  attention. 

Any  description  of  Lima,  however,  would  cer- 
tainly be  incomplete  without  a  reference  to  the 
"Comida  Concierto"  (which  in  real  langauge 
means  "dinner  concert")  on  Sunday  night  at  the 
Jardin  Estrasbiirgo,  which  is  a  cross  between  a 
"short  order"  restaurant  in  an  Arkansas  rail- 
way town,  and  a  boulevard  cafe  in  Paris.  There 
were  three  of  us,  and  we  were  greeted  on  our 
entry  by  a  "voice"  which  caused  us  to  look  at 
each  other  in  surprised  appreciation,  as  the  man- 
ner in  which  the  singer  rendered  grand  opera 
selections  by  Verdi  and  Rossini  made  us  wonder, 
and  when  we  saw  a  kinky-headed  negro,  who 
looked  like  a  waiter  dressed  for  company,  we 
wondered  more.  The  violinist  is  a  young  man 
who  is  wasting  his  talent  in  Peru,  and  we  agreed 
that  we  have  never  heard  Braga's  "Serenade" 
played  better.  The  next  table  was  occupied  by 
a  party  of  Germans  who  must  have  belonged  to 
a  temperance  society,  to  judge  by  the  assiduous 
manner  in  which  they  seemed  determined  to  put 
down  strong  drink,  and  whom  the  English  mem- 
ber of  our  party,  after  we  had  started  on  our 
third  bottle  of  "Pommard,"  referred  to  as 
"square  heads"  in  such  a  particularly  offensive 
tone  that  we  thought  it  better  to  remonstrate 
gently  with  him.  A  more  highly  animated  scene 
I  have  never  beheld  in  its  entirety,  and  the 
climax  was  capped  when  a  young  man,  a  few 
tables  away,  suddenly  fell  out  of  his  chair.  We 


had  made  friends  with  the  Maitre  d'Hotel,  who 
brought  us  "Perdices."  I  don't  know  just  what 
a  perdice  is;  its  translation  is  partridge,  but  it 
was  not  like  any  partridge  I  have  met  before, 
and  I  think  I  could  best  apply  one  of  Dan  Leno's 
records — the  "Shop  Walker" — when  they  hadn't 
anything  but  chicken  and  the  lady  wanted  either 
a  duck  or  a  pheasant,  and  he  very  carefully  ex- 
])lains  that  these  particular  chickens  have  been 
fed  on  pheasant  food,  and  they  can  flatten  it  to 
look  like  a  duck,'  and  ends  with  "  'ere  .Teems, 
wrap  one  chicken  to  look  like  a  duck  and  taste 
like  a  pheasant." 

But  this  leads  to  the  subject  nearest  our 
hearts,  and  to  get  down  to  it  there  seems  to  be 
little  done  in  talking  machines.  They  are  not 
well  handled,  nor  shown  to  good  advantage,  and 
the  trade  is  carried  on  only  by  a  few  cheap 
dealers,  who  carry  them  in  connection  with  all 
the  diverse  stock  under  the  sun,  from  tin  whis- 
tles, toys,  boots  and  shoes,  to  statuary.  It  is 
hard  to  believe  from  appearances  the  figures 
gathered  from  "Our  Foreign  Customers' " 
column  in  The  Talking  Machine  World,  which 
would  indicate  that  an  average  of  about  $600  a 
month  in  talkers  are  imported  into  Callao  alone, 
though  it  is  probable  that  there  are  practically  no 
imports  elsewhere  in  the  countrj',  and  a  great 
many  of  those  coming  into  Callao  go  to  the 
mines.  There  is  not,  however,  that  evidence  of 
a  brisk  trading  in  the  goods  that  one  finds  in 
other  South  American  cities,  and  certainly  the 
dealers  have  not  fallen  all  over  themselves  to 
get  in  their  orders  for  the  "stuff,"  as  their  stocks 
are  very  poor.  The  business  needs  reorganizing 
and  generally  whooping  up,  but  it  will  take  some 
time  and  much  effort  to  do  it.  The  wTiole  West 
Coast  just  now  is  in  bad  condition.  In  Chile 
the  bottom  has  dropped  out  of  their  paper  cur- 
rency, and  a  peso  that  is  supposed  to  be  worth 
18  pence  and  was  actually  worth  some  six  or 
eight  months  ago  16  pence,  has  now  dropped  and 
dropped  until  it  has  reached  7  and  a  fraction, 
and  everyone  believes  it  will  drop  to  6  pence 
(which  will  mean  a  decline  of  from  36  to  12 
cents)  before  there  is  a  rise,  and  that  it  will 


be  a  year  or  even  two  before  financial  conditions 
are  normal.  Peru,  fortunately,  has  no  exchange 
troubles,  as  it  has  a  gold  and  silver  currency, 
but  the  prices  of  silver  and  copper  are  away 
down,  and  silver  and  copper  are  their  bread  and 
meat.  This  fact  makes  people  poor,  or  unwill- 
ing to  spend,  and  although  the  price  of  copper 
has  lately  advanced  a  little  it  will  be  several 
months  before  the  depression  is  over. 

It  would  seem,  therefore,  that  if  old  Pizarro 
and  his  gang  of  good  old  bullies  found  a  virgin 
field  for  their  more  or  less  civilizing  proclivi- 
ties his  modern  succesror,  who  is  bent  on  a  "re- 
conquest,"  with  that  mighty  aid  to  civilization — 
the  talker — has  a  territory  nearly  as  virgin,  and 
we  are  getting  after  it;  but,  like  the  first  con- 
quest, it  will  be  slow  and  discouraging  and  hard 
work,  and  if  we  believe  history  the  talker  does 
not  seem  to  be  in  it  with  the  horse  to  incite  ad- 
miration in  the  breasts  of  the  natives  (which  I 
am  afraid  is  a  "horse"  on  us),  and  it  is  heart- 
breaking to  think  of  the  finely  equipped  and  at- 
tractive talking  machine  shops  all  over  the  United 
States  and  Europe  and  then  to  know  that  so  far 
not  one  merchant  m  Peru  has  awakened  to  the 
fact  that  Lima,  with  its  200,000,  would  sup- 
port a  real  business  in  this  line,  I  fully  believe, 
far  greater  than  that  which  comes  from  many 
other  cities  in  the  world  of  greater  size  that  are 
adding  their  proper  quota  to  our  dividends  month 
by  month.  Think  of  Lima,  as  compared,  for  in- 
stance, with  Indianapolis.  Lyons,  France,  and 
Bradford,  England,  a  more  important  distribut- 
ing point,  commercially,  than  any  of  the  three, 
and  tapping  such  a  territory,  absolutely  without 
competition  in  its  unique  position  as  capital  and 
largest  and  most  important  city  in  the  country, 
that  makes  the  distributing  powers  of  the  others 
look  like  the  historic  thirty  cents,  and  then  im- 
agine what  could  be  accomplished  if  some  live 
distributer  should  awaken  to  the  possibilities 
and  put  a  charge  of  dynamite  under  himself  and 
get  into  the  "uplift"  game.  Of  course,  it  will 
come  in  time,  and  we  with  the  worthy  repre- 
sentatives of  our  competitors — Pizarros  up-to- 
date — shall  achieve  our  conquest. 


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INVESTIGATE  OUR  LINE  OF  "CROWN"  PRODUCTS 

A  New  Model  Crown  Talking  Machine 

which  we  guarantee  is  superior  to  any- 
thing on  the  market  at  the  price,  has  just 
been  brought  out.  Send  us  a  trial  order  ; 
if  you  are  not  satisfied  return  at  our  ex- 
pense. Packed  separately  and  equipped 
with  i8-in.  Flower  Horn. 

Retails  $8.00.   Dealers'  Price,  $4.80. 

A  Great  Side  Line 

The  "Crown,"  the  best  private 
line  Telephone  ever  produced. 
Patent  construction,  all  metal, 
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back  transmitter,  double  pole 
watch  case  receiver — strong  rub- 
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cords,  no  strain  on  cord  con- 
nections. Vibratingf  bell  and 
call  button.  Packed  one  pair  in 
a  box. 

Retails  $5.00.  Dealers'  Price  $3.00. 

Pease  Products  Please  Purchasers  Pay  Prolits 
We  can  make  money  lor  you  il  you  will  let  us 

Writo  tO'day  and  we  tvf'//  prove  it 

Suite  1871,  Hudson  Terminal  Bldg. 
New  York  City,  N.  Y. 


E.  S.  Pease  Company, 


0 


THE  TALKING  MACfflNE  WORLD. 


45 


A  PERFECT  MATCH  TO  VICTOR  6  MACfflNE 

PRESIDENT  ROOSEVELT  CABINET 


No.  820.   200  12-inch  Discs 


To  the  Dealer: 

Place  your 
Fall  order 
for 

HERZOG 
CABINETS 
with  your 
jobber,  NOW 


Our  Cabinets 

Move 
Phonographs 
and 

Talking  Machines 
from  the 
Kitchen  to  the 
Parlor 


No.  713.   Holds  216  Cylinders.   Finished  all 
four  sides 


CVLO-F»HONE   Mo.  T42 
"It's  Beauty" 


HERZOG 

Art 

Furniture 
Co. 

Saginaw,  Mich. 


No.  813.   One  of  our  most  popular 


To    the    Jobber : 

Our  represent- 
ative will  call 
on  you  in  the 
near  future  for 
your  Fall  order. 
Use  him  liber- 
ally. 


No.  729.   Tlie  Latest  Design 


46 


THE  TALKING  MACfflNE  WORLD. 


CLEANLINESS  OF  STOCK  PAYS. 

Customers  Not  Impressed  With  Dusty  Machines 
or  Records — Little  Effort  Will  Do  a  Lot  in 
Keeping  Stock  in  Condition. 


There  is  nothing  more  disgusting  to  an  intend- 
ing purchaser  than  to  be. handed  an  article  for 
examination  that  is  full  of  dust.  It  is  especially 
annoying  to  a  woman,  who,  in  handling  the  ar- 
ticle, gets  her  gloves  or  hands  soiled  through 
gross  carelessness  on  the  part  of  the  salesman  di- 
rectly, or  maybe  the  porter,  indirectly.  And 
what  man  is  impressed  by  dusty  stock?  How 
many  would  buy  a  soiled  collar,  a  dusty  shirt  or 
a  soiled  cravat?  Yet  to  handle  some  of  the  rec- 
ords offered  by  certain  talking  machine  dealers 
one  would  think  that  dust  was  essential  in  ob- 
taining a  first-class  reproduction.  Antique  fur- 
niture and  old  wines  are  about  the  only  things 
that  appear  to  have  their  value  increased  by  an 
accumulation  of  dust  and  cobwebs,  and  while 
musty  ale  tickles  some  palates,  musty  music  from 
a  dirty  record  pleases  very  few  ears. 

The  record  and  machine  stock  should  be  care- 
fully wiped  with  a  cloth  each  morning  and  also 
during  the  day  if  the  store  is  located  on  a  busy 
thoroughfare  where  dust  is  plentiful.  To  use  a 
feather  duster  simply  distributes  the  dust  over 
the  floor  and  other  stock,  and  does  not  remove  it. 
While  cleaning  is  naturally  the  work  of  a  porter, 
salesmen  will  not  demean  themselves  in  the  least 
by  seeing  that  all  articles  are  perfectly  clean  be- 
fore being  offered  for  the  inspection  of  a  cus- 
tomer. 

Fortunately,  the  great  majority  of  talking  ma- 
chine dealers  have  adopted  envelopes  for  disc 
records,  which  greatly  aids  cleanliness,  and  cyl- 
inder records  are\naturally  kept  in  the  cartons 
in  which  they  are  received.  Individual  testing 
rooms  are,  as  a  rule,  made  dust  proof,  and  aid 
greatly  in  keeping  the  exhibition  stock  in  good 
condition. 

Those  machines  displayed  in  the  open  store 
should  be  kept  covered  except  when  in  use,  for 
no  matter  how  often  they  are  dusted  there  is 
bound  to  be  an  accumulation  of  dirt  in  the 
mechanism  if  they  are  left  uncovered,  which  will 
greatly  interfere  with  proper  operation.  A  clean 
stock  is  as  essential  to  success  as  a  cleanly  sales- 
man, and  should  be  carefully  watched  in  that 
particular. 


G.  H.  King,  243  Hessle  Road.  Hull,  Eng..  has 
one  of  the  finest  talking  machine  depots  in  that 
city.  He  is  most  enterprising  and  always  keeps 
a  full  supply  of  the  latest  specialties  on  hand. 


"CANNED  SERMONS." 

While  the  Minister  Is  Away  the  "Talker"  Plays. 


Just  a  can  of  sermon, 
Served  with  olive  oil, 
Tickles  congregation, 

Saves  the  pastor  toil, 
Pastor  fishing  in  the  woods, 

Will  be  there  till  late. 
Only  thing  they  don't  can  now's 
The  collection  plate. 

— Tinned  Hymns  for  the  Helpless. 
(Special  to  The  Talking  Machine  World. j 

Chicago,  111.,  July  30,  1908. 
"Canned"  sermons  will  be  preached  in  many 
Chicago  churches  this  summer  when  the  pastors 
go  away  on  their  annual  vacations.  "Canned" 
sermons  are  the  kind  that  are  reproduced  on  a 
phonograph  machine,  and  some  who  have  heard 
them  say  they  are  equal  to  those  of  the  best 
pulpiteers. 

Jenkin  Lloyd  Jones,  pastor  of  All  Souls' 
Church,  says:  "The  'canned'  sermon  is  certainly 
an  up-to-date  twentieth  century  idea,  and  I'm  in- 
clined to  think  it  an  excellent  one.  A  few  days 
ago  I  heard  a  coterie  of  ministers  discussing 
it,  and  all  were  heartily  in  favor  of  the  new 
use  to  which  the  phonograph  can  be  put. 

"You  have  authority  from  me  to  announce  that 
I  will  gladly  furnish  cylinders,  or  'canned  ser- 
mons,' as  they  are  called,  to  any  minister  in 
Chicago  who  -wishes  to  reproduce  them  in  his 
church.  The  offer  is  open  to  all  denominations, 
and  I  will  furnish  the  cylinder  free  of  cost.  They 
will  be  by  the  best  pulpit  orators  in  the  coun- 
try." 

RECORD  WAX  FROM  SUGAR  CANE. 

The  West  India  Committee  Circular  states  that 
application  has  been  made  for  a  patent  for  a 
process  of  extracting  wax  from  the  sugar  cane. 
It  seems  that  the  rind  of  the  cane  contains  a 
certain  proportion  of  wax  which  has  hitherto 
been  lost  with  the  refuse.  By  the  new  process 
this  wax  is  now  recovered  from  the  filter  refuse 
and  turned  to  commercial  uses,  being  very  simi- 
lar in  its  characteristics  to  beeswax  or  Carnauba 
wax,  which  can  be  used  for  precisely  the  sam? 
purposes.  The  wax,  which  resembles  that  now 
used  very  largely  for  making  cylinders  for  talk 
ing  machines,  is  exceedingly  hard  and  capable  of 
taking  a  high  polish. 


An  ad.  that  doesn't  tell  the  truth  is  a  good 
deal  like  a  glass  of  water  colored  to  look  like 
wine.  The  drinker  isn't  liable  to  come  back  for 
more  after  the  first  swallow. 


DYER  AND  WILSON  SUCCEED 


Wm.  E.  Gilmore  as  President  and  General  Man- 
ager of  the   National    Phonograph  Co. 


It  was  announced  recently  that  the  office  of 
president  and  general  manager  of  the  National 
Phonograph  Co.,  and  other  companies  in  which 
Thomas  A.  Edison  is  interested  has  been  divided, 


riiANK  I..  DYER,  PEESIDEXT  N-ITIOXAL  PHONOGRAPH  CO. 

William  E.  Gilmore,  who  held  the  dual  position 
for  many  years,  having  retired.  His  successor 
as  president  is  Frank  L.  Dyer,  who  will  also 
continue  to  act  as  general  counsel  for  the  com- 
pany, while  the  oflice  of  general  manager  will  be 
filled  by  C.  H.  Wilson,  who  has  heretofore  acted 


.-.  11.  n  il. SUN,  i.:i:.N.  .\k;r.  xatio.nai.  riioNmntAru  co. 
as  assistant  general  manager  of  the  National 
Phonograph  Co.  Reports  of  Mr.  Gilmore's  re- 
tirement from  the  companies,  which  were  preva- 
lent about  two  mouths  ago.  were  denied  by  all 
parties  interested.  The  other  officers  of  the  com- 
pany remain  unchanged. 

The  United  Talking  Machine  Co..  of  New  York, 
have  just  completed  their  first  model,  which  will 
be  known  as  the  "Echo-Phone,"  for  which  much 
is  claimed  by  its  manufacturers.  They  will  have 
stock  ready  for  the  trade  In  September. 


Never  deceive  customers  as  to  quality.  If  the 
article  shown  is  not  the  best,  say  it  is  good  value 
for  the  price,  but  give  them  to  understand  that 
price  follows  quality. 


Grinnell  Bros. 


--"-'fij-f-'-'j 

7^  ' 


DETROIT,  MICH. 


The  New  $'200,000 

Grinnell  Building 


Concc-ded  to  be  I  he  mo8i 
beautiful  nnd  best  equipped 
Music  House  in  the  U.  S. 


Largest  Micbigan  Jobbers  of  tbe  complete 

EDISON  M  VICTOR 


Lines,  including  Records  and  Accessories 

Wo  have  cvervtbiiiK  in  SUNDRIES,  includinc :  AUTOMATIC 
S  rors.  REPEATING  ATTACHMENTS.  HORN  CONNECTIONS. 
CRANES.  TONE  MODIEIERS.  BRUSHES,  ETC. 

No  annoying  delays  if  you  order  from  us.  All 
orders  filled  same  day  received. 

\Vc-  carr>'  every  Record  listed  by  the  Edison  and  Victor  Co.'s. 
Not  one  of  each,  but  dozens,  yes,  hundreds  each  of  the  more  popular 
lui  nibers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  E.dison  Dealer  in  our  territory  coin- 
municate  with  us  and  learn  of  sometbinK  very  much  to  your  advan- 
tage and  profit.    Atldress :  — 


GRINNELL  BROS., 


Grinnell  Building 
DETROIT,  MICH. 


THE  TALKING  MACHINE  WORLD. 


4? 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


Diaphragm  for  Recorders  or  Reproducers. 
Gustaf  J.  Anderson,  Allston,  Mass.  Patent  No. 
892,205. 

This  invention  relates  to  certain  improvements 
in  the  diaphragms  of  the  recorders  and  repro- 
ducers, the  object  being  to  produce  a  diaphragm 
which  will  be  entirely  free  from  the  "frying"  or 

scratching  so  common 
in  these  instruments 
as  now  constructed, 
and  one  which  will 
reproduce  the  sounds 
^  clear     and  resonant 

and  entirely  free  of  the  objectionable  "frying" 
or  scratching  sounds. 

Figure  1  illustrates  a  transverse  sectional  view 
of  a  reproducer  of  a  phonograph  showing  the 
improved  diaphragm  therein,  and  Fig.  2  shows 
a  plan  view  of  the  diaphragm  removed  from  the 
reproducer. 

Apparatus  for  Phonographs  and  Grapho- 
PHONES.  Joseph  O.  Hirschfelder,  San  Francisco, 
Cai;    Patent  No.  892,520. 

This  invention  relates  to  improvements  in  the 
sound-box,    sound-conducting   tubes    and  horns 

which  are  used  in  con- 
nection with  talking 
machines,  and  it  has 
for  its  object  the  con- 
struction of  these  sev- 
eral parts  in  such  man- 
ner as  to  prevent  their 
undue  vibration  by  the 
sound  waves  passing 
therethrough. 

In  the  accompanying 
drawing  representing  a  sectional  view  of  a 
sound-box,  1  is  the  sound  box,  2  the  conducting 
tube,  3  the  elbow,  4  the  horn,  and  5  the  bracket 
or  support;  6  designates  the  lining  applied  to 
the  interior  of  the  before  designed  parts. 

Phonograph.  Oscar  Arnold,  Neustadt,  Ger- 
many.   Patent  No.  892,494. 

This  invention  relates  to  improvements  in 
phonographs  and  has  to  do  more  particularly 
with  improved  devices  for  operating  the  recorder 
or  reproducer  support  abreast  of  the  record,  and 
also  to  improvements  in  braking  mechanism 
adapted  for  use  in  connection  with  such  ma- 
chines. 

One  of  the  objects  of  the  invention  is  to  pro- 
vide means  for  moving  the  recorder  support 
abreast  of  the  record  and  to  so  construct  said 

abreast  of  the  record 
and  to  so  construct  said 
means  as  to  obtain  au- 
tomatic return  of  the 
record  or  reproducer 
support  to  an  initial 
position  after  the  rec- 
ord has  been  reproduced 
or  recorded,  as  the  case 
may  be,  for  the  pur- 
poses of  reproducing 
or  recording  a  new  records.  A  further  ob- 
ject Is  to  provide  improved  braking  mecha- 
nism for  automatically  arresting  and  per- 
manently braking  the  recorder  or  reproducer 
support  and  the  driving  mechanism  at  a  pre- 
determined point  in  the  operation  thereof.  In 
the  drawing  the  figure  is  a  view  in  elevation  of 
a  machine  embodying  the  main  features  of  the 
invention. 

Talking  Machine.  Joseph  M.  Landon,  Lon- 
don, Eng.    Patent  No.  893,525. 

This  invention  consists  in  improvements  in 
talking  machines  and  refers  particularly  to  the 
sound  boxes  for  recording  or  reproducing.  Ac- 
cording to  this  invention,  spring  mechanism  is 
provided  of  such  a  character  in  connection  with 
the  sound  box  that  although  the  spring  is  rigid- 
ly held  in  position  it  is  not  controlled  in  such 
a  way  as  to  minimize  its  action  and  render  it 
insensible  to  the  slightest  vibrations  of  the 
stylus,  while  at  the  same  time  the  mechanism 


is  not  too  sensitive  so  as  to  cause  over  vibra- 
tion or  "blasting." 

In  carrying  out  the  invention,  there  is  fixed 
to  the  shell  of  the  sound  box  one  edge  of  a  flat 
spring,  in  such  a  way  that  the  spring  is  in  the 
same  plane  as  the  diaphragm;  the  other  edge 
of  the  spring  over  which 
the  stylus  bar  is  connect- 
ed is  left  free  to  move. 
The  flat  spring  may  be 
formed  of  steel,  or  of  any 
other  springy  metal  or 
material,  such  for  in- 
stance as  brass,  glass, 
mica  or  the  like.  The 
user  may  connect  the  sound  box  thus  constructed 
to  the  end  of  the  trumpet  or  to  the  tone  arm 
or  the  like  by  any  suitable  means. 

Figure  1  shows  front  view  of  a  sound  box 
constructed  according  to  the  invention;  Fig.  2 
shows  side  view  of  same. 

Feeding  Mechanism  for  Talking  Machines. 
Gustav  A.  Wlost,  Schramberg,  Germany,  as- 
signor to  firm  of  Vereinigte  Uhrenfabriken  von 
Gebriider  Junghaus  &  Thomas  Haller,  A.  G.,  of 
Schramberg,  Germany.    Patent  No.  893,292. 

This  invention  relates  to  feeding  mechanism 
for  talking  machines  wherein  the  diaphragm 
supporting  tube  can  slide  on  roller  guides  with- 
out any  articulation  in  a  tube  connected  to  the 
sounding  trumpet.  In  order  that  with  such  feed- 
ing mechanism  the  sliding  or  forward  move- 
ment of  the  diaphragm  tube  may  take  place  in- 
dependently of  the  record  grooves  of  the  record 


Figure  1  is  a  side  elevation  with  partial  sec-, 
tion;  Fig.  2  is  a  section  on  line  A — B,  and  Fig.  3 
is  a  section  on  line  C — D  of  Fig.  1. 

Phonograph.  Charles  Thoma,  Jr.,  and  Walter 
Thoma,  Carlstadt,  N.  J.    Patent  893,283. 

The  present  invention  relates  to  talking  ma- 
chines, and  has  particular  reference  to  a  multi- 
record  or  repeater  phonograph  such  as  is  dis- 
closed in  Letters  Patent  No.  873,969  of  Dec.  17, 

Tis.l. 


1907.  The  main  object  of  the  invention  is  the 
production  of  a  machine,  automatic  throughout, 
and  reliable  in  its  operation.  One  of  the  fea- 
tures of  this  invention  resides  in  providing  a 
rotatable  alinement  device  mounted  independent- 
ly of  the  record  carrier  and  in  peripheral  en- 
gagement therewith.  A  suitable  locking  device 
is  employed  adapted  to  engage  with  the  aline- 
ment device,  and  means  are  provided  for  releas- 
ing the  locking  device  after  each  sound  repro- 
ducing period,  so  that  the  rotation  of  the  record 
carrier  will  move  the  alinement  device  a  suffi- 
cient distance  to  position  a  new  record,  after 

Fig-,  4. 


discs,  the  diaphragm  tube  according  to  the  pres- 
ent invention  is  moved  forward  by  means  of  a 
slide  operated  by  the  driving  gear  of  the  machine, 
said  movement  being  of  course  always  such  that 
the  feed  of  the  diaphragm  and  style  conforms 
with  the  spiral  of  record  grooves  on  the  record 
disc. 


which  the  locking  device  locks  the  alinement 
device  again.  In  the  preferred  embodiment  the 
sound-reproducing  mechanism  is  utilized  to  re- 
lease the  locking  device  and  to  turn  the  record 
carrier. 

In  order,  however,  to  allow  for  slight  dis- 
crepancies, due  to  lost  motion  or  wear,  an  inter- 
mediate driving  mechanism  is  employed  for  oper- 
ating the  individual  records  which  will  compen- 
sate for  discrepancies  in  size  or  positioning  of 
the  parts.  The  intermediate  driving  mechanism 
is  carried  on  the  free  end  of  an  arm  which  is 
loosely  pivoted  at  the  other  end.  This  inter- 
mediate driving  mechanism  rests  on  and  is  in 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value.  ^ 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


48 


THE  TALKING  MACHINE  WORLD. 


engagement  with  transmission  mechanism  on  the 
driving  shaft,  and  is  adapted  to  engage  with 
transmission  mechanism  on  the  records  as  they 
are  successively  presented  thereto.  The  inter- 
mediate driving  mechanism  is  thus  held  yield- 
ingly in  engagement  with  its  co-operating  mem- 
bers whereby  discrepancies  in  size  and  position 
of  the  pa»ts  are  compensated  for. 

In  the  accompanying  drawings:-  Figure  1  is  a 
plan  view  of  a  phonograph  embodying  the  in- 
vention. Fig.  2  is  an  end  view  of  Fig.  1.  Fig.  3 
is  a  transverse  sectional  view  on  the  line  3 — 3 
of  Fig.  1.  Fig.  4  is  a  detail  view  of  the  double 
reversely  threaded  repeater  screw.  Fig.  5  is  a 
transverse  sectional  view  on  the  line  5 — 5  of 
Fig.  1.  Fig.  6  is  a  transverse  sectional  view 
on  the  line  6 — 6  of  Fig.  1.    Fig.  7  is  a  view 


similar  to  Fig.  6  but  showing  the  parts  in  a 
different  position,  and  partly  broken  away. 
Fig.  8  is  a  detail  view  of  the  locking  device  and 
releasing  means.  Fig.  9  is  a  detail  view  of  the 
locking  device  looking  in  the  direction  of  the 
arrow  9  in  Fig.  8.  Fig.  10  is  a  sectional  detail 
view  on  the  line  10 — 10  of  Fig.  7.  Fig.  11  is  a 
detail  view  of  the  intermediate  driving  device 
and  adjacent  elements.  Fig.  12  is  a  detail  view 
in  perspective  of  the  locking  pin  which  engages 
with  the  Geneva  stop  wheel. 

Phonogr.\ph.  Oscar  F.  Falk,  Belleville,  N.  J. 
Patent  No.  893,230. 

The  present  invention  relates  to  an  improved 
automatic  stop  mechanism  for  sound-reproduc- 
ing machines,  and  is  particularly  adapted  to 
machines  using  a  flat  circular  record.  The  ob- 
ject of  the  invention  is  to  provide  adjustable  and 


automatic  means  for  stopping  and  holding  the 
turn-table  or  record  support  of  a  gramophone  or 
other  similar  device  upon  the  completion  of  the 
reproduction,  whether  the  impressions  of  the 
music,  words,  etc.,  and  say  on  the  125th  revo- 
lution of  the  record  or  on  any  other  revolution 
of  the  same.  If  desired  the  apparatus  may  be 
adjusted  so  as  to  stop  and  hold  the  turn-table 
at  any  point  in  the  revolution  of  the  record, 
automatically,  whether  the  record  be  completed 
or  not. 

Of  the  drawings  which  form  a  part  of  and 
illustrate  the  Invention — Figure  1  is  a  fragmen- 
tary plan  view  of  a  gramophone  table  and  turn- 
table or  record-support,  to  which  is  applied  the 
invention.  Fig.  2  is  a  sectional  edge  view  of  a 
portion  of  the  apparatus  on  line  x — x  of  Fig.  1. 
Fig.  3  is  an  edge  view  of  Fig.  1;  and  Fig.  4  Is  a 
plan  view  of  a  detached  part. 

Automatic  Needle-Clamp  fob  Talking  Ma- 
chines. Gabor  Kdnlgstein,  San  Francisco,  Cal., 
assignor  to  D.  H.  GuHck,  same  city.  Patent  No. 
893,929. 

This  Invention  relates  to  attachments  for  talk- 


ing machines,  and  especially  to  an  automatic 
needle  clamp.  Its  object  is  to  provide  a  simple, 
cheap,  practical  attachrnent  which  can  be  ap- 
plied to  any  talking  machine  already  in  use; 
and  which  will  permit  a  needle  to  be  put  in  or 
taken  out  without  the  use  of  thumb-screws,  and 


which  will  provide  for  the  seating  of  the  needle 
in  such  fashion  that  either  a  soft  tone  or  a  loud 
tone  may  be  obtained  from  the  same  needle. 

Figure  1  is  an  elevation  showing  the  invention 
applied  to  an  ordinary  sound-box  and  stylus  bar. 
Fig.  2  is  a  sectional  view  of  the  invention,  en- 
larged. Fig.  3  is  a  sectional  view  of  the  same 
omitting  the  clamping  sleeve.  Fig.  4  is  an  end 
view  of  the  sleeve.  Fig.  5  is  a  like  view  of  the 
clamp. 

Talking  Machine.  Luther  T.  Haike,  Phila- 
delphia, Pa.    Patent  No.  892,045. 

This  invention  relates  to  talking  machines  and 
has  for  its  several  objects  to  combine  such  a 
machine  with  an  enclosing  cabinet  in  which  a 
movable  closure  therefor,  specifically  an  up- 
wardly-swinging hinged  lid,  shall  provide  the 
means  for  supporting  the  sound-amplifying  horn 
or  sound-discharge  chamber,  and  whereby  the 
latter  is  wholly  concealed  when  the  instrument 
is  not  in  use  and  wholly  exposed  while  the  in- 
strument is  in  operation;  also  in  the  provision 
of  a  specific  character  of  such  amplifying  horn 
or  sound-discharge  chamber,  whereby  its  usual 
objectionable  external  features  are  eliminated, 
while  at  the  same  time  the  tone  of  the  sound 
waves  discharged  through  it  is  improved  in 
quality;  and  finally,  in  so  constructing  and  com- 
bining the  elements  that  the  sound-conveying 
arm,  which  is  pivotally  mounted  and  supported 
thereby  on  the  inlet  end  of  the  horn  in  opera- 
tive position  over  the  sound  record  and  its  ad- 
junctive mechanism,  when  the  machine  is  in 
operation,  may  be,  at  other  times  swung  out  of 
operative  position  and  into  fixed  position  on  the 
underface  of  the  lid  of  the  cabinet,  and  along- 
side the  sound-discharge  horn  or  chamber,  and 
the  lid  of  the  cabinet  closed  over  the  body  por- 
tion thereof  which  is  adapted  to  contain  in- 
teriorly the  talking  machine  proper  and  its  usual 
adjunctive  elements. 

To  these  ends  the  invention  consists  of  the 
combination  with  a  containing  box  or  cabinet 
provided  with  upwardly-swinging  hinged  lid, 
preferably  constructed  with  side  walls  to  give 


some  depth  thereto,  and  with  a  talking  machine 
of  any  known  form,  save  as  respects  its  sound- 
conveying  arm,  mounted  interiorly  in  said  cabi- 
net or  box,  of  an  amplifying  horn  or  sound-dis- 
charge chamber  mounted  on  the  underface  of 
said  hinged  lid,  and  a  sound-conveying  arm  pivo- 
tally mounted  by  a  universal  joint  against  an 
inlet  aperture  in  said  amplifying  sound  chamber, 
and  discharging  thereto,  with  its  free  -end  carry- 
ing the  reproducer  of  the  talking  machine  in 
normal  operative  position  on  the  sound  record 
thereof;  and  means  wherebj^  it  may  be  supported, 
on  the  underface  of  the  closure  lid,  in  operative 
position,  to  enable  the  lid  to  be  brought  into 
closed  position  relatively  to  the  open  top  of  the 
body  of  the  cabinet;  and  the  invention  also  com- 
prises other  detail  features  in  the  construction 
of  the  horn  itself  as  hereinafter  described. 

In  the  accompanying  drawings  Fig.  1  is  an 
elevation,  in  perspective,  of  a  device  exemplify- 


ing  the  invention 
in  its  best  form 
as  adapted  to  the 
common  type  of 
talking  machine 
employing  a  ro- 
tatable  disc  rec- 
ord and  a  swing- 
ing tubular  sound 
conduit  carrying 
on  its  free  end  a 
reproducer  c  o  n- 
tacting  with  such 
record,  in  opera- 
tive position,  as 
shown  in  dotted 
lines;  such  tubu- 
lar sound  conduit  and  reproducer  being  shown, 
in  heavy  lines,  in  inoperative  position.  Fig.  2  is 
an  end  view,  looking  into  the  open  mouth  of  the 
horn.  Fig.  3  is  a  vertical  section  of  the  new  and 
desirable  form  of  universal  joint,  whereby  the 
tubular  sound  conduit  is  pivotally  mounted  on 
the  inlet  end  of  the  sound-amplifying  and  dis- 
charging horn  to  enable  such  tubular  sound  con- 
duit to  have  the  required  movement  relatively 
to  the  other  elements  of  the  device;  and  Figs. 
4,  5  and  6  are  respectively  elevations  of  the 
parts  thereof,  detached. 


BRIEF,  BUT  TO  THE  POINT. 

It  may  seem  a  brutal  view  to  take,  but  in  this 
twentieth  century  the  man  who  does  not  so 
strengthen  his  brain  and  train  his  hand  as  to 
rise  above  the  dead  level  of  the  unskilled  mass 
will  remain  a  clod,  and  until  the  day  of  his 
death  will  be  trodden  upon. 


My  Dear  Sir; 


We  desire  to  impress  as  emphatically  as  w^e  can  the  dealers  of  Michigan, 
Northern  Ohio  and  Northern  Indiana  with  the  important  fact : 

^  That  our  lines  of  Phonographs,  Talking  Machines,  Records,  and  all 
Accessories  have  never  been  so  thoroughly  full  and  complete  as  they  are 
now^.    The  demands  of  the  trade  justify  our  carrying  very  large  stocks. 

CJ  Then  our  Shipping  Department  is  in  readiness  at  all  times  to  promptly 
fill  orders  and  ship  the  goods  without  a  minute's  delay.  We  always  have  in 
stock  what  the  dealer  wants,  and  we  solicit  orders — "  hurry"  orders,  by  wire 
or  long-distance  'phone,  because  we  can  ship  the  goods  the  same  day. 

^  Have  you  tried  the  Indestructible  Records?  If  not,  you'll  find  it  profit- 
able to  so.    We  can  supply  all  orders. 

^  We  earnestly  and  respectfully  solicit  your  business  in  the  confidence  that 
the  results  will  be  mutually  profitable. 

AMERICAN  PHONOGRAPH  COMPANY 

DETROIT,  MICH. 


THE  TALKING  MACHINE  WORLD. 


49 


RECORD  BULLETINS  FOR  SEPTEMBER,  1908 


LATEST  INDESTRUCTIBLE  RECORDS. 


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S4G 

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Hurrah  Boys,  March  (Lacalle)  Military  Band 

Viscount  Nelson,  March  (VV.  Zehle)  .Military  Band 
Medley   ot  Straight   Jigs  No.   2  (Original) 

Accordion  Solo   J.  J.  Kimmel 

United  States  Forever,  March  (Lacalle)  

  Concert  Band 

Dill  Pickles  (Chas.  L.  Johnson)  Banjo  Solo. 

 Vess  L.  Ossman 

I  Was  Roaming  Along  (Arthur  J.  Lamb  and 

Joe  Hollander)   Arthur  Collins 

Bstellita,  Waltz  (Mandolin  Solo  with  Guitar 

Accomp.)   S.  Siegel  and  R.  H.  Burtin 

O'Brien  Has  No  Place  to  Go   (Geo.  Evans 

and  Stanley  Murphy)  Ed.  M.  Favor 

A  -Warrior  Bold   (Stephen  Adams  and  Paul 

Rodney  J   F.  C.  Stanley 

Stop  Making  Faces  at  Me  (F.  A.  Mills)  .... 

 B.  G  Harlan 

Childhood  (F.  A.  Mills)  B.  G.  Harlan 

Knights    of    Columbus,    March    (Harry  C. 

Buser)   Military  Band 

Every  Mother's  Son  There,  Sang  the  Wear- 
ing of  the  Green  (Rogers  and  Hollander) 

  Steve  Porter 

Tipperary  (Words  by  C    Fulton.     Music  by 

J.  Fred  Helf)   Billy  Murray 

Wishes  (Words  by  L.  B,  Lee.    Music  by  B. 

M.  Jerome)  Collins  and  Harlan 

Chimmie  and  Maggie   at   the    Table  d'Hote 

Dinner  (Original)   Spencer  and  Jones 

Lead  Kindly  Light  (John  B.  Dykes)  Quartet 

Fool  Questions   (Deems  Taylor  and  W.  Le 

Baron  ...   Bob  Roberl;s 

When  You  Wore  a  Pinafore   (Madden  and 

Morse)   Stanley  and  Burr 

Its  Only  Me  in  My  Nightie  (Words  by  A. 

Lamb.  Music  by  J.  F.  Helf )..  Dorothy  Kingsley 
In  the  Right  Church,  but  in  the  Wrong  Pew 

^nJ*^^'^'?,   Ed  Morton 

The  Smiler  (Percy  Wenrich)  (Banjo  Solo).. 

■  "oV  ■  ;■■  •,•  Vess   L.  Ossman 

My  Starlight  Maid  (Manuel  Klein)  .  .Billy  Murray 
Down  in  Georgia  on  Campmeeting  Day  

 Collins  and  Harlan 


5506    Over  the  Hills  and  Far  Away  

 Macdonough  and  Bieling 

5508    'When  You  Wore  a  Pinafore  

 Stanley  and  Macdonough 

5529  Wishes   Collins  and  Harlan 

5515    I've  Taken  Quite  a  Fancy  to  You  

 Miss  Jones  and  Mr.  Murray 

5532    Cuddle   Up   a   Little    Closer,    Lovey  Mine 

(from  "The  Three  Twins")  

 Miss  Jones  and  Mr.  Murray 

5530  Victor  Minstrels,  No.  12  (introducing  "Dixie 

and  the  Girl  I  Love"  and  "H-A-S-H — Dat 
Am  the  Word  I  Love")  .  .Victor  Minstrel  Co. 

5531  It's  Up  to  You  to  Do  the  Rest  

 Miss  Stevenson  and  Mr.  Stanley 

5510    Flanagan's    Troubles    in    a    Restaurant — 

Irish  Specialty  Steve  Porter 

5.520    Henny  and  Hilda  at  the  Schiitzenfest — De- 
scriptive Specialty   

 Miss  Jones  and  Mr.  Spencer 

5521    House-Cleaning  Time — Descriptive  Specialty 

 Miss  Jones  and  Mr.  Spencer 

12-inch  Records. 


9945 
9946 

9947 

2216 
8270 


31705    Belisario  Overture 

NEW  VICTOR  RED  SEAL  RECORDS 


Donizetti)  

 Arthur  Pi'yor's  Band 


LATEST  VICTOR  RECORDS. 


5518 
5383 


5397 
5377 


5511 
5522 
5528 

5523 

5519 
5525 

5526 
5514 

5512 
5516 
5524 

5527 

5513 

5509 
5507 
5505 


8-inch  Records. 

Musette  Victor  Orchestra 

(Walter  B.  Rogers,  Conductor.) 

Bavarian  Yodel  (The  Waterfall)  

•.!••■••.  Macdonough  and  Watson 

bmile,  Sinile,  Smile.. Miss  Jones  and  Mr.  Murray 

Uncle  Josh's  Letter  from  Home  

  Cal.  Stewart 

10-inch  Records. 

Our  Director  March  Arthur  Pryor's  Band 

In  Lover's  Lane  Arthur  Pryor's  Band 

Medley  of  Waltz  Songs.  .Victor  Dance  Orchestra 

(Walter  B.  Rogers,  Conductor.) 
Come  Where  My  Love  Lies  Dreaming — 'Cello 

and  Flute  Duet  with  Harp..Trein  and  Lyons 

Jock  o'  Hazeldean  Henry  Burr 

I  Lost  My  Heart  When  I  Saw  Your  Eyes .  . 

„  Harry  Macdonough  and  Haydn  Quartet 

Guard  While  I  Sleep  Harold  Jarvls 

Smg  Me  to  Sleep,  Fritz  (Lullaby)  

„,  Joseph  Hortiz 

The  Wanderers  Night  Song.  ..  Stanley  and  Burr 

Stupid  Mr.  Cupid  Ada  Jones 

Maria — Spanish   Ballad   (Vision  d' Amour)  . 

„  •  •  ■  ;  •   Senor  Guetary 

Somebody  That  I   Know   and   You  Know, 

Too   Arthur  Clough 

The  Party  That  Wrote  Home  Sweet  Home 

Never  Was  a  Married  Man  Eddie  Morton 

Childhood   Harry  Macdonough 

Tipperary   (Irish  Song)  Billy  Murray 

When  Sweet  Marie  Was  Sweet  Sixteen .  .  . 

 Macdonough  and  Bieling 


88131 
88133 
88132 
85126 
81088 

64091 

64088 

64089 
74113 

74114 


EMMA    EA.VIESj  SOPRANO. 

(a)  Love  in  May  (Parker),  (b)  I  Once  Had 
a  Sweet  Little  Doll,  Dears  (Nevin).  12-inch, 
with  Piano,  $3.     In  English. 

La  Chanson  des  Baisers  (Bemberg)  (The  Kiss). 
12-inch,  with  Piano,  $3.    In  E'rench. 

LOUISE   HOMEK,  CONTRALTO. 

Stabat  Mater  (Rossini)  Fac  ut  portem  (Endow 
Me).    1-2-ineh,  with  Orchestra,  $3.    In  Latin. 

POL  PLANCON,  BASS. 

Mignon  (Thomas)  Berceuse  (Lullaby).  12-inch, 
with  Orchestra,  $3.    In  Italian. 

CHARLES   DALMORES,  TENOR 

Contes  d'HofCman  (OfEenbach)  C'est  Elle  ('Tis 
She!).  10-inch,  with  Orchestra,  $2.  In 
French. 

ALICE    NIELSEN  FLOKENCIO  CONSTANTINO. 

Romeo  et  Juliette  (Gounod)  Ne  Fuis  Encore 
(Linger  Yet  a  Moment),  10-inch,  with  Or- 
chestra, ?1.    In  French. 

EVAN  WILLIAMS,  TENOR. 

Mary  of  Argy!  (Nelson).  10-Inch,  with  Or- 
chestra, $1.     In  English. 

GEORGE  HAMLIN,  TENOR. 

The  Dear  Little  Shamrock  (Cherry).  10-inch, 

with  Orchestra.  $1.    In  English. 
The  Lord  Is  My   Light    (Allitson).  12-inch, 

with  Orchestra,  $1.50.    In  English. 

EMlI.lO  DE  GOGORZA,  BARITONE. 

Hamlet  (Thomas)  Brindisi  (Drinking  Song). 
12-inch,  with  Orchestra,  ,$1.50.     In  French. 


NEW  EDISON  GOLD  MOULDED  RECORDS. 


9924 
9925 

9926 
9927 
9928 
9929 

9930 
9931 
9^32 
9923 

9934 
9935 
9936 
9937 
9938 
9939 
9940 
9941 
9942 
9943 
9944 


Mexican  Kisses   Edison  Concert  Band 

Let   Me   Crown   You   Queen   of  May  with 

Orange  Blossoms  Manuel  Romain 

Take  Me  Out  to  the  Ball  Game. Edward  Meeker 

Dancing  in  the  Barn  Edison  Military  Band 

Hugo   Ada  Jones 

Sim  and  Sam,  the  Musical  Coons  

 Len  Spencer  and  Mozarto 

Childhood   Byron  C.  Harlan 

Dance  of  the  Clowns.  .Edison  Symph.  Orchestra 
Mother's  Lullaby.. Matt  Keefe  and  Geo.  Stricklett 

I've  Taken  Quite  a  Fancy  to  You  

 Ada  Jones  and  Billy  Murray 

Cohan's  Rag  Babe  Arthur  Collins 

Society  Swing  Two-Step.  .Edison  Military  Band 

Somebody  Lied   Bob  Roberts 

Throw  Out  the  Life  Line.. Edison  Mixed  Quartet 

Starlight  Maid  Billy  Murray  and  Chorus 

Beau  Brummell  Albert  Benzler 

Oh,  Glory t   Murry  K.  Hill 

Down  in  Jungle  Town  Collins  and  Harlan 

Flanagan's  Shopping  Tour  Steve  Porter 

Schottische   Medley  John  Eimmble 

Your  Picture  Says  "Remember,  Tho'  Your 
Letter  Sa.ys  "Forget"  Frederic  Rose 


WHEN    YOU  BUY 

CABINETS 

YOU  say  to  YOURSELF  I  want 
the  best  Cabinets  at  the  best  prices. 

We  say  to  YOU  that  WE  have 
the  best  Cabinets  at  the  best  prices. 

Where  shall  WE  address  YOU 
v^ith  a  CATALOG  and  a  letter 
giving  terms,  etc. 

Cabinets  for  ]  Records 
^   (  Cylinder  Records 

We  have  made  good  by  making 
good  Cabinets.  Write 

THE  UDELL  WORKS,  INDIANAPOLIS,  IND.,  U.  S.  A. 


No.  507,  Cylinder  Record  Cabinet. 
Mahogany,  Golden  Quartered  Oak.   Holds  250  Cylinder 
Records.   Serpentine  Front. 


Tony  and  Rosetta..Ada  Jones  and  Len  Spencer 
Every  Mother's  Son  Satg  "The  Wearing  of 

the  Green"   Edward  M.  Favor 

The  Top  Notch  March ....  Edison  Military  Band 

j'tto  Selections  Made  Over. 
The  Old  Oaken  Bucket.  ..  .Edison  Male  Quartet 
Santa  Claus  Song  Geo.  P.  Watson 


ZON-O-PHONE  lO-INCH  RECORDS. 


ZON-O-PHONE    CONCERT  BAND. 

1137  A  German  Patrol   

1138  In  Lover's  Lane  (Pryor)   

1139  Irish  Jig  Medley,  "liafEerty's  RafEle"  

1140  Mia   Cara  Waltz  

1141  The  Old  Salt— A  Nautical  March  

ZON-O-PHONE  OKCHESTKA. 

1149  Me  and  Me  Banjo  

1150  Persian  Lamb  Rag  

1151  Popular  Waltz  Chorus  Medley  No.  1  

VIOLIN   AND  S'LUIE  DUET  BY   HENRY   HESS  AND  FRANK 
MAZZIOTTA,  OBCH.  ACCOMP. 

1152  Traum  der  Sennerin    (Dream  of  the  Milk 

Maid  of  the  Alps   

VOCAL    SELECTIONS    WITH    ORCH.  ACCOMP. 

1142  Are  You  Sincere?   Alice  C.  Stevenson 

1153  Any  Old  Port  in  a  Storm  Frank  C.  Stanley 

1159  A  Singer  Sang  a  Song  Ed  Mortok 

1113    Down   in  Jungle  Town  

 Arthur  Collins  and  Byron  G.  Harlan 

1155    Down  in  that  Valley  Fair  Henry  Burr 

1144  House  Cleaning  Time  (A  Domestic  Episode) 

 Ada  Jones  and  Len  Spencer 

JiSS    ^^.'^^  ^'^^  J'"  •  Metropolitan  Trio 

1157    Killarney,  My  Home  O'er  the  Sea  

11..-  V  ••  •.  Prank  Howard 

iiia  Laugh  Ted  Sn.yder's  Trio 

llo8  Medley  of  Popular  Choruses.  .Peerless  Quartette 

1146    Rambler  Minstrels  No.  10  

1160  That's  Where  I  Come  In...  Ed  M  Favor 

1154  The  Boy  Who  Stuttered  and  the  Girl  Who 
1,^.,       Lisped  Ada  Jones  and  Billy  Murray 

VA]  wF^'^'^S  .^l'''^}"  ^^^'■'^^   Song),.. Billy  Murray 

1161  When   Highland   Mary   Did   the  Highland 

i,.„  V   Billy  Murray 

1148  You  Have  Always  Been  the  Same  Old  Pal 

  Henry  Burr 


VICTOR  CO.'S  PUBLICITY  PRAISED. 

We  have  frequently  called  attention  to  the 
high  character  and  force  of  the  puhlicity  put 
forth  by  the  Victor  Co.,  and  we  are  glad  that  our 
views  are  substantiated  by  the  "little  school- 
master," Printers'  Ink,  which  says: 

"The  Victor  Talking  Machine  Co.  put  out  a 
line  of  advertising  which  is  admirable  in  many 
ways,  but  particularly  so  in  the  intimate  knowl- 
edge it  exhibits  of  the  inner  workings  of  the 
concern.  Each  advertisement  or  piece  of  litera- 
ture has  an  authoritative  ring,  and  does  not 
sound  as  though  it  could  possibly  have  been 
written  by  an  outsider.  One  might  almost  pic- 
ture the  president  of  the  company  in  the  act  of 
penning  these  announcements  himself.  This 
work  reflects  much  credit  upon  the  advertising 
agency  of  Powers  &  Armstrong,  who  have  the 
handling  of  the  account.  It  was  reported  a  while 
ago  that  one  of  their  representatives  was  pres- 
ent at  all  directors'  meetings.  If  this  is  not  so, 
it  might  well  be  the  fact  when  the  thoroughness 
of  the  advertising  work  is  considered.  The  Vic- 
tor people  by  adopting  such  a  course  show  a 
broad-mindedness  which  few  large  corporations 
adopt  toward  their  advertising  agents.  It  fre- 
quently happens  that  an  agent  is  called  into  a 
directors'  meeting,  but  only  when  matters  of  ad- 
vertising are  under  discussion.  Having  pre- 
sented his  plan  he  usually  takes  his  hat  and  is 
shut  into  the  outer  darkness.  The  more  an  ad- 
vertising man  knows  about  the  inside  conditions 
of  the  company  that  employs  him,  the  better 
work  he  can  do.  Yet  few  large  corporations 
would  care  to  reveal  to  an  advertising  agent, 
however  trustworthy,  their  future  plans  and 
manner  of  handling  the  thousand-and-one  busi- 
ness problems  with  which  they  are  confronted. 
If  it  is  true  that  the  Victor  Talking  Machine  Co. 
take  their  agents  behind  the  scenes  in  this  way, 
it  shows  what  implicit  confidence  they  must 
place  in  the  trustworthiness  of  Powers  &  Arm- 
strong. It  also  explains  the  uniform  excellence 
of  the  copy,  especially  that  which  is  directed 
at  the  trade." — The  Music  Trade  Review. 


REPEAT  ORDERS  IN  EARLY. 

One  of  the  signs  of  the  coming  improvement 
in  business  is  the  way  Edison  phonograph  records 
for  September  are  being  ordered  out.  A  number 
of  jobbers  are  sending  in  repeat  orders  already, 
notwithstanding  the  shipping  date  is  still  a 
month  off.  This,  too,  on  top  of  the  phenomenally 
large  business  in  the  Bryan  records.  This  is  a 
most  encouraging  sign  of  better  times,  for  job- 
bers' repeat  orders  for  records  are  based  alto- 
gether on  what  their  dealers  order  of  them.  So 
that  it  looks  as  if  the  trade  are  getting  ready 
for  a  big  increase  in  Edison  business  with  early 
fall. 


50 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  MacKines  in  America 


J 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

ISO  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACHINE 
— —  Department  

IN  NEW  YORK  CITY 

to-day,  and  solicit  orders  from  dealers,  witK  tKe  assurance 
that  they  will  be  filled  more  promptly,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Nos.  8-10-12  East  34lh  St.,  NEW  YORK  CITY 


UP-TO-DATE  JOBBERS  OF  BOTH 

EDISON 
VICTOR 

STANDARD 
TALKING  MACHINE  CO. 

435-7  Wood  St.,  PITTSBURG,  PA. 

TRY  A  JOBBER  WHO  WILL  FILL  YOUR 
ORDERS  COMPLETE  AND  SHIP  THEM  THE 
DAY  RECEIVED. 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  buying 
from  us  get  brand  new  goods  jast  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,       Milwankee,  Wis. 


NEW  ENGLAND 

JOBBING  HE^ADQUARTERS 

EDISON    AND  VICTOR 

Mo^chtnes.  Records  arid  S^applies. 
THE    EASTERN    TALKING    MACHINE  CO. 
177  Tremont  Street         ■  BOSTON,  MASS. 


ECLIPSE  PHONOGRAPB  CO. 

hoboke:im,  im.  j. 

Edison  and  Zon=o=plione  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  &  CO. 

WASHINGTON,  D.  C. 
Distributor 

V  IK^  1  XJt^  Machines 
and  RECORDS    Wholesale  and  Retail 
Largest  Stock  In  llie  South 


PEKRY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 


213  Soutti  High  Street. 


Columbus,  Ohio. 


Edison 
Ptionograplis 
and  Raoords 


JOBBERS 


VIotor  Talking 
Maolii  nes 
d  Raoords 


THE 


TRADE- iiaAKK 

BROADWAY  and  17tli  ST.,  NEW  YORK 


Factory : 
Rahway,  N.  J. 


Western  Branch : 
259  Wabash  Ave.,  Chicago 


WHOLESALE  AND  RETA'L 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

D:STRIBUTCRS  IN  NEW  YORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

Western  Distributors  for  both  the 

VICTOR 
EDISON 

It's  worth  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 

DUBUQUE,  IOWA. 


PITTSBURG  PHONOGRAPH  CO. 


VICTOR. 
JOBBERS 


and 


EDISON 
JOBBERS 


Lirgest  and  most  complete  stock  ot  Talking  Machines  and 
Records  in  Western  Pennsylvania. 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 


W.  A.  DEAN  COMPANY 


315  FOURTH  STREET 
SIOUX  CITY 


F.  IVI.  AXWOOD 

123  MONROE  AVENUE 

MEMPHIS,  XEIMINI. 

EDISON  JOBBER 


E.  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  231  No.  Howard  St. 

WASHINGTON,  D.  C.  BALTIMORE.  MD. 

Wholesale  and  RetalJ 
DistHbutofs 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases ;  Herzog's  Record  Cabi- 
nets;  Searchlight,  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


PRICE    PHONOGRAPH  CO. 

54-56  Clinton  Street,  NEWARK.  N.  J. 

Victor  Distributors  Sl^s""-"'^ 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 

Large  Stock  —  Quick  Service  


BIFFALO  •  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


O 


EDISON 
VICTOR 
COLUMBIA 


Peter  Bacigalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  1113-15  Fillmore  St. 


P^^^  Edison,  Zonophonc 
DEALER  Victor 

All  Kinds  of  Automatic  Mttsical  Instrtunents 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attaratlon  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


Exclusive  Columbia  Jobbers 


Our  stock  of  Columbia  GiapKophones  and 
Records  is  very  complete  and  covers  the 
full  line.  We  receive  all  the  records  as  fast 
as  they  are  issued.  We  are  in  a  position  to 
fill  orders  promptly.  Dealers  purchasing 
from  us  get  the  benefit  of  our  central  loca- 
tion and  effect  a  large  saving  in  time  and 
money. 

Nashville  is  so  centrally  located  that 
there  is  a  great  saving  of  time. 


PHILLIPS  6  BUTTORFF  MFG.  CO. 

NASHVILLE,  TENN. 


DISTRIBU- 
TORS OF 


PACIFIC  COAST 

Victor  Talking  Machines  recSrds 

STEINWAY  PIANOS-LYON  &  HEALY 
"OWN  MAKE"  BAND  INSTRUMENTS 
f        t  San  Francisco  Portland 

Sherman,  Clay  &  to.    oakland  Los  Angeles 


Jones  Bros.  &  Co.,  Inc. 

RICHMOND,  VA. 


We  job  COLUMBIA  Graphophones 
and  Records  exclusively  because  we  have 
found  by  actual  experience  that  they  are 
the  best  in  all  points.  We  carry  one  of 
the  most  complete  stocks  of  both  ma- 
chines and  records  in  the  South. 

All  orders  given  prompt  attention. 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  R-ecords 
JULIUS  A.  j.°  FRIEDREICH 

30-32  Carv&l  Street,    Grand  Rapids,  Miohltfarv 

n  iv/i„.»„  .  I  Quick  Service  and  a  Saving 
Our  Motto:    N  xransDortation  Chareei 


Every  Jobber  In  this  country  should  be  represented  in  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  lirm  in  the  September  list. 


THE  TALKING  MACHINE  WORLD. 


51 


I^eadin^  Jobbers  of  TalKing  MacKines  in  America 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


Columbia  Jobbers 

We  carry  at  all  times  a  complete  line 
of  Columbia  Graphophones  and 
Columbia  Disc  and  Cylinder  Records. 
We  give  all  orders  prompt  and  care- 
ful attention.  Dealers  can  be  assured 
of  our  cooperation  at  all  times. 

SCHEUBER  DRUG  COMPANY 

UVINGSTON,  MONT. 


Baltimore   Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.    MAZOR,  Proprietor 

Talking  Machines  and  Records.  The  Biggest 
Assortment  of  Hebrew  Kecords. 
1423-25  E.  Pratt  Street,      BALTIMORE.  MD. 


ZiMMERNAN  MUSIC  CO. 

VAN  WERT,  OHIO 

Columbia  Jobbers 


We  carry  a  complete  stock  of  Columbia  Grapho- 
phones and  Records.  Dealers'  orders  filled 
promptly  and  delivered  in  the  best  possible  condi- 
tion. We  are  personally  interested  in  the  success 
of  every  dealer  on  our  books.  And  this  interest  is 
shown  in  the  exceptional  service  we  give. 


FINCH  &  HAHN, 

Albuny,  Troy,  SoKeneotOLdy. 

Jobbers  of  Edlsorv,  Victor  and  Colunnbla 

Macchines  and  Records 

300.000  ILecords 
Complete  Stock  Qvilck  Service 


JsLcot  Music  Box  Co., 

39  Union  Sq..  New  York. 

Mira  ojnd  Stella  Music  Boxes. 

Edison  and  Vtctor  Machines 
and  Records. 


O.  K.  MYERS 

3839  Finney  Avenue  ST.  LOUIS.  MO. 

Onljr  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


Mr.  Dealer 

We  are 

Columbia  Jobbers 

We  are  in  a  position  to  put  you  on  the  right  course 
to  successfully  handle  these  universally  used  instru- 
ments and  records.  If  interested,  "pop  the  ques- 
tion." Catalogues,  prices,  and  complete  information 
upon  request. 

HOLLENBERG  MUSIC  CO. 

LITTLE  ROCK,  ARK. 


EXCLUSIVELY  JOBBER. 

IVoll  ZONO-O-PHONESdeuvTry 


B  YRO  IM 
SAN  FRANCISCO 


CALIFORNIA 


DEALERS,  NOTICE! 

We  are  COLUMBIA  Jobbers. 
Our  stock  of  Columbia  Grapho- 
phones and  Records  is  always 
complete;    no  wetiting,  no  delay. 

MAZER   PHONOGRAPH  CO. 

45  Michigan  Ave.,  DETROIT,  MICHIGAN 


KLEIN  &  HEFFELM AN  CO. 

Canton,  OHIO. 

Edison     jfi  Victor 

MACHINES.     RECORDS     AND  SUPPLIES 

Quickest  service  and  most  complete  stock  in  Ohio 


Exclusive  Columbia  Jobbers 


ORDER  WHAT  YOU  WANT 
WHEN    YOU   WANT  IT 

WE  CAN  DELIVER  THE 
GOODS         ::        ::        ::  :: 


KRAEMER  GOSORN 

NORFOLK,  VA. 


J.  K.  SAVAQB 

Ihe  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


COLUMBIA  JOBBER 

JOHNS.LENG'SSON&CO. 

33  Murray  St.,  New  York  CMy 

'eSTAB-IS-ED  1862* 

Job  COLUMBIA  Grapliophones  Exclusively 
COLUMBIA  Disc  and  Cylinder  Records 
COLUMBIA— Fonotipia  Grand  Opera  Records 

JOBBERS  OF  BICYCLES,  GUNS,  ETC. 


C.    B.    HaYNES  W.   V.  YOOMANS 

C.  B.  HAYNES  •&  CO. 

WHOLISALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond.  Va. 


E.  T.  WILTON   &  COMPANY 

HOUSTON,  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything  you  need,  also 
JEWELRY  and  WATCHES 


COLUMBIA 
JOBBERS 


POWERS  &  HENRY  CO. 

339  Second  Avenue 
PITTSBURG,  PA. 


Every  Jobber  In  tbis  country  sbould  be  represented  In  tbls  department.   Tbe  cost  Is  sllgbt  and  the  advantage  is  great. 

Be  sure  and  have  your  tirm  in  the  September  list. 


TALKING  MACHINE  FOR  CRUISER. 

City  of  Salem  to  Give  That  and  Silver  Service 
to  Namesake. 


(Special  to  The  Talking  Machine  Woi'ld.) 

Salem,  Mass.,  July  25,  1908. 
Mayor  Hurley  presided  over  a  meeting  of  the 
committee  on  the  gift  to  the  cruiser  Salem 
last  evening.  It  was  decided  to  buy  with  the 
$1,300  raised  by  popular  subscription  a  talking 
machine,  a  seal  of  the  city,  a  silver  service,  con- 
sisting of  a  coffee  urn,  sugar  bowl,  milk  pitcher, 
one  dozen  cups  and  saucers  and  a  large  tray 


with  a  representation  of  the  frigate  Essex  upon 
it.  It  was  also  voted  to  aiithorize  a  sub-com- 
mittee to  add  to  the  silver  service,  if  money  for 
that  purpose  can  be  raised. 


The  Frederick  Alexander  Co.,  New  York,  have 
incorporated  with  a  capital  of  $10,000,  to  deal  in 
bottle  corking  machines,  meat  choppers,  phono- 
graphs, etc. 

*     =:--     *  « 

The  United  Talking  Machine  Co.,  Boston, 
Mass.,  have  incorporated  with  capital  stock  of 
$50,000.  Directors:  Tilly  H.  Eaton,  Charles  H. 
Tebbetts,  and  John  E.  Arnold. 


VICTOR  FOR  BETHESDA  HOME. 


John  S.  Banks,  manager  of  the  Phillips  &  Crew- 
Co.,  Savannah,  Ga.,  recently  presented  a  Victor 
talking  machine  and  a  number  of  record  pieces 
to  the  boys  of  the  Bethesda  Orphan  Home,  for 
their  entertainment  on  Sundays. 


The  Zed  Co.  are  accomplishing  splendid  re- 
sults in  bringing  the  Zonophone  records  and 
machines  to  the  attention  of  dealers  in  this 
section  of  the  country.  The  merits  of  these 
goods  are  being  fittingly  recognized,  and  they 
are  rapidly  getting  new  dealers  in  line. 


52 


THE  TALKING  MACHINE  WORLD. 


^    Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


Each  passiug  day  now  brings  us  nearer  to  the 
fall,  when  the  public  will  have  returned  to  the 
cities  and  business  in  all  lines  resumes  its  nat- 
ural s^\ing.  That  the  fall  of  1908  will  be  a 
prosperous  one  goes  without  saying.  Manufac- 
turers, jobbers  and  dealers  have  been  buying  as 
close  as  possible  during  the  past  eight  months, 
and  gradually  working  of:  their  stocks,  until 
now  they  stand  in  the  position  where  it  is  either 
buy  or  go  out  of  business.  The  public,  too,  is 
in  much  the  same  boat,  clothes  and  other  neces- 
sities of  life,  the  purchasing  of  which  was  put 
off  in  the  spring,  must  now  be  invested  in  with 
interest  compounded.  Luxuries,  too,  will  have 
an  increased  demand,  for  say  what  you  will,  the 
public,  and  more  particularly  that  portion  known 
as  Americans,  must  have  the  things,  and  the  very 
fact  of  their  being  denied  them  for  the  greater 
portion  of  a  year  will  only  accentuate  this  crav- 
ing. Especially  will  this  be  true  of  luxuries  that 
come  under  the  head  of  amusements,  for  after  all 
the  human  race,  are  but  as  grown  up  children 
whose  love  for  play,  while  it  has  undergone  some 
changes,  is  still  inherent. 

That  the  demand  for  talking  machines  is  bound 
to  be  large  is  assured,  but  this  will  also  be  true 
in  many  other  lines  which  the  enterprising  dealer 
who  is  looking  to  increase  his  business  could 
handle  advantageously.  When  we  recommend 
side  lines  to  this  trade  we  do  not  by  any  means 
wish  to  convey  the  impression  that  our  faith 
in  the  future  of  the  talking  machine  has  under- 
gone any  change.  On  the  contrary  our  confidence 
has  been  strengthened,  if  anything,  by  the  man- 
ner in  which  it  withstood  the  ravages  of  the 
past  commercial  depression.  But  it  is  seeing 
opportunities  on  all  sides  that  so  few  of  our 
dealers  have  taken  advantage  of,  that  makes 
us  so  persistent  in  our  endeavor  to  open  their 
eyes. 

There  are  few  lines  but  enjoy  a  large  demand 
from  September  to  January.  The  established 
custom  of  exchanging  gifts  at  Christmas  time 
of  course  helps  out  to  no  mean  degree,  and 
materially  affects  business  for  the  next  year. 
For  instance,  a  present  is  made  of  a  camera,  rifle 
or  talking  machine.  The  recipient  from  that 
time  on  then  becomes  the  constant  purchaser  of 
films,  amunition  and  records.  Dealers  suould 
do  all  in  their  power  to  foster  this  habit  of  cele- 
brating the  Yuletide.  and  they  will  also  find 
it  to  their  advantage  to  push  such  lines  as  have 
a  string  attached  to  them — or  in  other  words, 
articles  that  demand  more  or  less  constant  ex- 
pense to  keep  up.  The  campaign  to  be  followed 
should  be  given  serious  and  immediate  thought, 
for  it  always  takes  time  to  adjust  oneself  and 
those  who  would  derive  the  best  results  must 
be  prepared  in  time  so  that  when  a  customer 
comes  in  to  buy  you  won't  have  to  say,  "I  have 
ordered  so  and  so  and  hope  to  have  it  in  by  such 
and  such  a  date."    People  soon  tire  of  dealing 


with  the  man  who  is  always  going  to  do  things 
or  going  to  have  things,  and  are  equally  glad  to 
carry  their  patronage  to  him  who  is  prepared. 
In  which  class  shall  you  stand? 


SPORTING  AND  ATHLETIC  GOODS. 


In  speaking  of  the  conditions  now  existing  in 
the  sporting  and  athletic  goods  trade  a  well- 
known  jobber  had  the  following  to  say:  '"In 
spite  of  the  bad  start  for  sporting  goods  this 
year  the  outlook  is  emphatically  reassuring  at 
this  moment  and  there  is  no  longer  reason  or 
cause  for  gloom.  We  are  now  on  the  broad  mid- 
dle ground,  where  we  are  immune  from  a  sudden 
depression.  Early  in  the  season  there  was  a 
tendency  on  the  part  of  some  dealers  to  curtail 
their  buying,  but  many  of  them  have  already 
admitted  their  mistakes  by  making  second  con- 
tracts, which  also  confirms  the  good  judgment 
of  some  of  the  more  enterprising  who  increased 
their  orders  for  summer  goods  over  last  year's, 
which  were  the  high  water  mark  reached  by  this 
trade."  Summer  trade  in  sporting  goods  is  now 
booming  along  in  fine  shape,  sales  on  seasonable 
goods,  such  as  baseball,  golf,  tennis,  fishing 
tackle,  etc.,  being  unusually  large.  Notwithstand- 
ing this  state  of  affairs  already  jobbers  are  push- 
ing forward  their  plans  for  fall,  and  the  talking 
machine  dealer  who  would  reap  the  best  part  of 
the  large  business  that  is  bound  to  come  with 
the  shortening  days,  should  get  his  order  in  for 
early  delivery.  Football  is  ever  growing  more 
popular  and  offers  the  dealer  golden  opportuni- 
ties. As  soon  as  the  schools  and  colleges  open 
one  should  get  in  and  try  and  get  the  patronage 
of  the  various  teams  that  are  always  formed. 
One  method  often  tried  and  with  success  is  that 
of  offering  prizes  such  as  a  cup,  a  silver  football, 
etc.,  to  be  engraved  and  presented  to  the  team 
in  your  locality  who  wins  the  championship.  The 
younger  rising  generation  should  especially  be 
catered  to,  as  from  their  ranks  will  spring  the 
athletes  and  sportsmen  of  to-morrow,  and  the 
progressive  man  always  keeps  his  eye  on  the 
future.  In  this  field  there  are  a  number  of  lines 
that  do  not  require  a  large  outlay  of  capital,  but 
that  make  excellent  side  issues.  In  this  cla'.s 
flags,  bunting,  college  pennants  and  club  emblems 
of  every  sort  have  a  prominent  place,  beautifying 
the  sales  floor  with  their  harmonious  colors  arid 
giving  the  whole  store  an  atmosphere  of  both 
artistic  beauty  and  of  popular  sentiment.  We 
have  known  cases  when  people  have  gone  to  re- 
tail stores  and  actually  begged  the  clerks  to  tell 
them  where  they  could  get  the  national  flags 
of  various  foreign  countries  and  also  others  who 
have  had  long,  tedious  hunts  for  college  flags  of 
their  own  universities.  This  college  spirit  is  in- 
grained in  the  public,  both  old  and  young.  It 
does  not  have  to  be  cultivated;  it  needs  only 
fostering  and  coaching  with  the  ordinary  meas- 


The  VI  ascope  special 

NOW  READY! 

#|T  After  years  of  study  we  have  perfected  a  moving  picture  machine  void  of 
»'  all  vibration  and  absolutely  flickerless.    All  working  parts  of  mechanism 
encased  in  a  highly  polished  nickel-plated  steel  case.    Its  construction  is  so 
simple  that  it  can  withstand  the  hardest  usage  without  getting  out  of  order. 

W'rilc  for  Catalogue. 

VI ASCOPE  MFG.  CO.      ^^^^o^^—^a" CHICAGO 


ures  taken  with  all  other  lines  of  staple  sellers. 

From  reports  that  reach  this  office  among  other 
lines  that  will  have  a  large  sale  this  fall  and 
winter,  hunting  outfits  stand  out  conspicuously. 
This  branch  of  the  industiy,  while  necessitating 
a  considerable  outlay  in  order  to  be  properly 
handled,  is  so  lucrative  thut  it  is  certainly  worthy 
of  the  most  serious  consideration.  This  line 
consists  of  rifles,  shotguns,  revolvers,  pistols,  am- 
munition, knives,  axes  and  camping  equipment 
of  all  kinds,  canoes,  clothing,  etc.  The  beauty  of 
it  being  that  the  hunter  is  always  compelled 
to  keep  buying  ammunition,  replacing  something 
here  and  adding  something  there,  his  purchases 
always  running  into  money,  and  giving  the  dealer 
a  large  margin  of  proflt.  So  it  is  with  almost 
all  of  the  fall  and  winter  sports,  and  we  would 
impress  strongly  on  this  trade  the  importance 
of  investigating  now.  If  any  do  not  know  where 
to  get  information  on  the  subject  if  they  will 
write  this  office  we  will  gladly  undertake  to  put 
them  in  touch  with  the  proper  parties. 


HOILE  MOVING  PICTTJEE  MACfflNES. 

The  demand  for  the  home  moving  picture  ma- 
chine and  films  is  fast  spreading  throughout 
the  country,  as  these  wonderful  entertainers  and 
the  possibilities  they  hold  out  become  better 
known.  Though  primarily  a  pastime  best  suited 
for  the  long  winter  evenings  the  manufacturers 
are  already  being  taxed  to  their  limit  to  fill  the 
large  orders  that  have  poured  into  them  from 
some  of  the  most  prominent  houses  in  the  coun- 
try. These  firms  with  their  broad  connections 
all  over  the  world,  with  their  fingers  on  the  pulse 
of  the  public's  demand,  have  realized  what  the 
future  has  in  store  for  this  trade,  and  in  conse- 
quence are  preparing  themselves.  Are  you.  Mr. 
Dealer,  preparing  to  get  your  share  of  your  local 
trade''  Or  are  you  afraid  to  venture  in  channels 
where  your  larger  competitor  should  he  enter 
will  surely  secure  the  cream  as  a  just  re- 
ward for  his  energy  and  daring.  As  it  is,  how- 
ever, thanks  to  the  broad  views  and  brains  of 
some  men,  the  future  holds  little  but  golden  pros- 
pects for  those  interested  in  this  new  destroyer 
of  time  and  melancholy,  the  home  moving  pic- 
ture machine,  together  with  its  variety  of  films, 
each  of  which  is  a  chapter  stolen  from  the  book 
of  life.  The  exchange  proposition  now  in  force 
on  films  is  a  most  interesting  one  and  is  bound 
to  help  the  jobber  and  dealer  wonderfully  in 
building  up  a  large  trade.  This  should  be  in 
the  hards  of  every  member  of  this  trade,  as 
without  it  it  would  be  impossible  to  realize  how 
much  the  agency  in  your  territory  is  worth,  or 
what  one  loses  by  ignoring  the  line.  As  it  now 
stands  instead  of  this  amusement  being  adapted 
for  the  rich  only,  it  is  one  that  the  poorest  can 
indulge  in  without  extravagance.  The  dealer 
runs  no  risk  of  loss  in  renting  the  films,  and  by 
renting  can  easily  make  each  earn  for  him  far 
more  than  he  could  hope  to  get  by  selling  them 
outright  even  to  his  most  prosperous  customers. 
When  one  stops  to  think  of  the  fortunes  that 
have  been  made  by  renters  of  professional  sub- 
jects, and  then  compare  this  business  with  its 
comparatively  limited  boundaries  to  that  of  ca- 
tering to  the  general  public,  the  possibilities 
open  to  the  dealer  take  more  concrete  form  and 
do  not  seem  so  indefinite  as  the  ravings  of  one 
who  has  been  caught  in  the  enthusiasm  of  an 
inventor,  and  to  whose  eyes  every  cloud  is  lined 
with  roses.  However  that  may  be,  we  certainly 
believe  that  no  man  who  is  looking  for  a  good, 
live  side  line  can  afford  not  to  investigate  this 
one.  for  only  by  personal  investigation  can  one 
be  sure,  and  to  take  unnecessary  chances  or 
ignoring  even  possibilities  is  not  compatible  with 
good  business  judgment. 


THE  TALKING  MACHINE  WORLD. 


53 


r 


66 


DO  YOU  SELL  THE 


II 


Gillette  Safety  Razor? 

No  doubt  you  have  been  asked  that  question  many  times  before,  for  there  are  thou- 
sands of  men  all  over  the  country  asking  for  and  buying  Gillette  Razors  almost  as  fast  as 
we  can  make  them. 

The  reason  for  this  demand  is  because  no  other  razor  affords  such  a  simple,  quick, 
convenient  and  comfortable  method  of  obtaining  a  satisfactory  shave. 

The  "  Gillette  "  saves  its  owner  time,  money,  labor  and  endless  inconvenience.  That's 
why  over  two  million  men  are  to-day  shaving  the  Gillette  way. 

No  other  razor  offers  you  greater  profit  possibilities. 

Gillette  Razors  not  only  mean  rapid  sales  and  large  profits 
but  every  razor  sold  opens  up  an  opportunity  for  further  income 
from  the  sale  of  blades. 

So  when  a  customer  comes  into  your  store  and  asks  the  question,  "Do  you  sell  the 
Gillette  Razor?"  be  in  a  position  to  say,  "Sure" — and  materially  increase  your  profits  in- 
stead of  letting  him  go  to  some  other  dealer  with  his  ^5  bill. 

If  you  happen  to  be  one  of  the  few  who  do  not  carry  the  "Gillette"  write  to-day  for 
full  information  and  prices,  and^remember — when  we  come  into  your  store  with 

our  goods,  we  come  in  with  every  as- 
sistance possible  to  help  you  make 
sales. 

Booklets,  circulars,  window  cards, 
electros  furnished  free  of  charge  upon 
request.    Write  to-day. 

Gillette  Sales  Company 

914  KIMBALL  BUILDING 

BOSTON 


914  Times  Building 
NEW  YORK  CITY 

914  Stock  Exchange  Building 
CHICAGO 


The  Gillette  Safety  Razor  Set  consists  of  a  triple  sil- 
ver plated  holder  and  twelve  double  edged,  thin, 
flexible  wafer-like  blades  (24  keen  edg-es)  packed  in  a 
velvet  lined  leather  case.  Price  $5.00.  Also  made  in 
Combination  Sets  in  a  variety  of  stjies  with  toilet 
accessories  retailing-  from  $6.50  to  $50.00  each. 


J 


54 


THE  TALKING  MACfflNE  WORLD. 


REGARDING  CINEMATOGRAPHS. 

The  Giving  of  Reproductions  of  Operas, 
Dramas,  Etc.,  Constitute  an  Infringement  of 
Authors'  Rights  According  to  a  Decision  of 
the   French  Authorities. 


shall  be  dutiable  under  paragraph  403  as  printed 
matter,  thereby  reversing  the  decision  of  the 
Board  of  General  Appraisers  that  they  be  classed 
as  merchandise,  the  feathers  being  considered  as 
of  the  greatest  value. 


LATEST  CUSTOMS  RULINGS. 


According  to  a  recent  decision  of  the  courts 
of  Paris.  France,  cinematograph  reprodtictious 
of  operas,  dramas,  comedies  or  other  similar  pro- 
ductions constitute  an  infringement  of  the  au- 
thor's right  and  practically  puts  cinematograph 
films  in  the  same  class  with  printed  copies  of 
such  works.  The  action  against  the  film  com- 
pany was  brought  by  the  heirs  of  Charles 
Gounod  in  connection  with  several  other  com- 
posers of  the  present  day.  The  decision  will  be 
appealed. 


MOVING=PICTURE  MEN  LOSE. 

Court    Refuses   to    Enjoin   Tenement  Commis- 
sioner from  Revoking  Permits. 


RULING  ON  FEATHERED  POST  CARDS. 

The  United  States  Circuit  Court  for  the  South- 
ern District  of  New  York  has  decided  that  post- 
cards, decorated  with  feathers  pasted  thereon. 


Supreme  Court  Justice  Erlanger  last  week  de- 
nied the  application  made  some  time  ago  by 
William  Fox  and  Solomon  Brill,  proprietors  of 
several  moving  picture  shows,  for  an  injunction 
restraining  Tenement  House  Commissioner  But- 
ler from  revoking  permits  given  to  them  for 
moving  picture  shows  at  1498  Third  avenue,  889 
Broadway,  Brooklyn,  and  893  Broadway,  Brook- 
lyn. Commissioner  Butler  contended  that  the 
exhibitions  are  in  tenement  houses  and  render 
them  unsafe  to  human  life  on  account  of  the 
combustible  nature  of  the  materials  used  iand  his 
views  were  upheld. 


QABEL'S 


Automatic  Entertainer 


IS  a 


Valuable 
Side  Line 
to  Dealers 


It  pays  to  have 
a  few  of  these 
instruments  in 
operation. 

Why  not  inves- 
tigate ? 

Can  furnish  ex- 
cellent testimo- 
nials. 

THE  AUTOMATIC  MACHINE  AND  TOOL  CO. 

46-48-50  NORTH  ANN  STREET,  CHICAGO 


Souvenir   Post  Cards  Must  Pay  25   Per  Cent. 
Duty — Other  Decisions. 


The  Board  of  United  States  General  Appraisers 
in  a  decision  just  handed  down,  declined  to  re- 
duce the  duty  exacted  by  the  Collector  of  Cus- 
toms on  importations  of  souvenir  post  cards  en- 
tered by  0.  G.  Hempstead  &  Sons,  of  Philadel- 
phia and  New  York.  The  cards  were  classified 
for  duty  at  25  per  cent,  under  the  provision  in 
the  tariff  for  "printed  matter." 

According  to  the  importers  the  merchandise 
should  have  been  returned  at  5  cents  a  pound 
as  "lithographic  prints."  Some  of  the  cards  are 
printed  from  metal  plates,  while  others  are  by 
the  ordinary  photographic  process.  After  a  con- 
sideration of  the  testimony  adduced  by  the  pro- 
testants.  General  Appraiser  Howell,  in  a  decision 
for  the  board,  reaches  the  conclusion  that  the 
classifications  imposed  by  the  collector  are  cor- 
rect. 


REAL  ATJTO  SMASH  IN  MOVING  PICTURE. 


A  moving  picture  mimic  kidnapping,  involving 
the  chase  of  one  automobile  containing  the  "kid- 
nappers" and  their  supposed  victim  by  two  other 
motor  cars,  resulted  a  couple  of  weeks  ago  in  the 
severe  injuring  of  a  chauffeur  engaged  by  the 
Vitagraph  Co.  of  America.  The  pursued  auto 
overturned  at  Cropsey  and  Fourteenth  avenues. 
Dyker  Heights,  Brooklyn,  and  probably  for  the 
first  time  a  real  automobile  accident  has  been 
caught  by  the  moving  picture  machines  in  all  its 
details. 

Warner  Ackerman,  of  Bath  Beac-li,  ran  the  first 
machine.  Two  men  accompanied  him,  attired 
as  gypsies,  and  the  "kidnapped"  girl.  Two  other 
cars  were  placed  far  in  the  rear  near  Dyker 
Heights,  filled  with  men  supposed  to  be  angry 
citizens  in  pursuit  of  the  gypsies.  When  the 
cameras  had  been  arranged  along  the  meadows 
the  "kidnapping"  occurred,  and  the  mimic  gyp- 
sies sped  off  with  the  struggling  girl.  The  two 
other  cars  whirled  behind  the  fugitives,  and 
just  at  the  point  mentioned  the  fleeing  car 
struck  a  soft  spot  and  turned  completely  over. 

Ackerman  and  the  girl  were  thrown  into  the 
mire,  but  Arthur  White,  also  a  chauffeur  in  the 
first  car.  was  pinned  beneath  it  and  received 
probably  fatal  internal  injuries.  He  was  rushed 
to  the  Norwegian  Hospital  by  Dr.  Spellman. 
Ackerman  was  arrested  by  Policeman  Dundon 
for  running  a  motor  car  without  a  license. 

The  aim  of  the  moving  picture  firm  was  to 
have  the  fieeing  gypsies  jump  into  a  motor  boat 
at  Fort  Hamilton  and  be  pursued  in  a  similar 
craft  by  the  posse. 


THE  AUTOMATIC  BENEFACTOR. 


The  Educational  Side  of  iVlusical  Instruments 
Automatically  Controlled. 


The  recent  invention,  after  several  years  ex- 
perimentation, of  an  automatic  violin  player 
gives  the  aiiloniatic  piano  player  a  little  brother 
and  provides  the  interpretation  of  music  with 
another  short-cut.  Judging  by  the  reports  of 
eminent  violinists  who  have  examined  the  new 
mechanism  the  short-cut  has  the  virtue  of  lead- 
ing in  the  right  direction.  Like  the  piano  player 
it  is  expected  to  make  easy  the  diflicult  places  in 
classical  music  and  supply  a  correctness  of  ren- 
dition impossible  to  any  human  player  who  has 
iu)t  devoted  many  a  patient  year  to  the  technique 
of  the  instrument.  Need  we  add  that  it  also 
condescends  to  the  execution  of  popular  airs? 

Such  a  mechanism  can  hardly  hope  to  rival  the 
general  popularity  of  the  automatic  piano  player 
any  more  than  the  violin  can  hope  to  rival  that 
of  the  piano.  In  all  history  no  musical  instru- 
ment of  like  importance  has  been  owned  and 
used  by  so  large  a  proportion  of  the  population, 
and.  as  a  naturally  corollary,  no  instrument  has 
lieen  so  abused  by  a  majority  of  its  owners. 

.\s  a  corrector  of  abuses  and  as  an  educator  in 


THE  TALKING  MACHINE  WORLD. 


55 


taste  the  automatic  piano  player  has  therefore 
a  field  of  usefulness  into  which  the  automatic 
violin  player  can  only  very  modestly  enter,  says 
The  Boston  Transcript.  Fortunately  in  this 
country  the  average  citizen  has  little  need  to 
wish  for  the  improvement  that  would  result  if 
his  neighbors  invested  in  automatic  violin  play- 
ers. An  automatic  cornet  player  or  an  auto- 
matic bass  drum  performer  would  undoubtedly 
have  their  uses,  but  the  average  American  com- 
munity is  not  yet  interested  in  them  in  the  spirit 
of  self-preservation.  But  the  piano  is  to  the  ear 
what  the  air  is  to  the  nostrils,  and  those  who  at 
first  saw  a  new  menace  in  the  automatic  player 
are  now  beginning  to  look  upon  it  as  a  disguised 
blessing  whose  disguise  has  been  penetrated. 
There  are  still  times  when  it  is  terribly  well 
disguised. 


"An  automatic  cheering  machine  will  now 
cheer  for  ninety-five  minutes,  during  which  in- 
terim those  who  desire  may  secure  lunch." 


BRYAN  IN  MOVING  PICTURES. 

Scene   as   Nominee   Received    News  at  Home 
Taken  for  Hammersteln's  Roof. 


Special  motion  pictures  of  William  Jennings 
Bryan  receiving  the  news  of  his  nomination  for 
the  Presidency  and  the  congratulations  of  his 
friends  are  now  being  exhibited  at  Hammer 
stein's  Roof  Garden.  The  pictures  were  taken 
with  Mr.  Bryan's  consent  at  his  home  in  Fair- 
view,  Neb.,  by  a  special  representative  of  Mr. 
Hammerstein,  who  made  the  trip  especially  to 
get  the  film. 


COL.  SAVAGE  SUES  CAMERAPHONE  CO. 


The  papers  in  a  very  important  suit  were 
filed  recently  before  Judge  Laoombe  in  the 
United  States  Circuit  Court  by  the  attorneys  for 
Henry  W.  Savage,  the  theatrical  manager,  who 
asked  to  have  the  temporary  injunction  made 
permanent  restraining  the  National  Camera- 
phone  Co.  from  making  or  selling  films  repre- 
senting the  "Merry  Widow"  or  phonographic 
records  of  the  music  or  dialogue  of  the  piece. 
The  suit  is  based  entirely  upon  civil  statutes  and 
on  no  question  of  copyright. 

The  Cameraphone  Co.  declare  their  intention 
of  fighting  the  case  to  a  finish  and  argue  that  as 
Mr.  Savag-e  only  obtained  the  rights  for  dramatic 
performance  there  was  no  transgression  of  said 
rights  on  their  part.  The  final  decision  will  be 
awaited  with  interest  by  both  the  moving  picture 
and  theatrical  people  and  will  very  likely  help  to 
clear  up  other  disputes  of  similar  character. 


VOGUE  OF  THE  PICTURE  SHOW. 

Variety  Theaters  Are  Giving  Way  to  Them — 
It  Is  Easier  to  Make  Money  When  You  Don't 
Have  to  Pay  for  Headliners — More  Than  120 
of  Them  in  New  York — But  Good  Vaudeville 
Still    Remains  Profitable. 


A  FEW  YEARS  HENCE. 


"Gentlemen,"  announced  the  chairman  of  the 
convention. 

A  respectful  silence  ensued. 


The  Mayor's  office  in  New  York  City  has  issue;! 
more  than  120  licenses  for  moving  picture  shows 
in  Manhattan  and  The  Bronx,  and  that  does  not 
include  all  of  these  resorts  in  the  two  boroughs. 
Some  of  them  are  still  showing  under  concert 
or  theater  licenses  not  yet  expired,  and  others 
to  open  up  again  are  now  closed. 

More  significant  than  mere  numbers  is  the 
character  of  the  theaters  now  used  permanently 
for  such  exhibitions.  Among  them  are  the  old 
Keith's  in  Fourteenth  street,  the  former  Proctor 
theatere  in  Twenty-third  and  Fifty-eighth  streets, 
and  the  Harlem  Opera  House.  Then  there  are 
the  Dewey  and  the  Gotham,  which  were  consid- 
ered gold  mines  until  it  was  discovered  that  the 
moving  picture  people  could  afford  better  to  pay 
the  rents  and  make  a  profit.  In  addition  to 
these  two  Pastor's  old  house  goes  into  the  mov- 
ing picture  business  in  the  fall.    Some  of  the 


regular  theaters  have  gone  into  the  moving  pic- 
ture business  merely  as  a  summer  snap.  In  this 
number  are  the  Grand  Opera  House,  the  Bijou 
and  the  Fourteenth  Street.  In  addition  to  the 
supply  thus  catalogued  in  Manhattan  and  The 
Bronx  every  resort  near  the  city  has  its  picture 
shows. 

"The  most  mysterious  thing  about  these  mov- 
ing picture  shows,"  said  William  Hammerstein, 
of  the  Victoria,  "is  that  the  manager  who  rented 
the  theater  for  say  $30,000  a  year  could  not 
make  the  rent.  If  he  had  a  second  or  third-rate 
vaudeville  show,  one  of  the  kind  that  travels  in 
the  country  and  comes  into  the  second-rate  New 
York  theaters  to  play  for  a  week,  his  running 
expenses  for  the  show  alone  could  never  be  less 
than  from  $3,000  to  $3,500  a  week.  In  order  to 
get  this  back  be  could  give  a  matinee  every  day, 
evening  shows,  and  two  concerts  on  Sunday, 
helped  out  with  outside  talent.  Even  then  it 
was  difficult  for  the  manager  to  come  out  all 
right  when  everything  was  not  favorable. 

"Yet  the  managers  of  the  picture  shows  do  not 
hesitate  to  pay  the  same  rent,  and  they  are  cer- 
tainly making  money  on  all  sides  or  there  would 
not  be  the  increase  in  these  places.  This  man 
has  practically  one  expense — his  rent.  He  does 
not  even  have  bills  for  lighting,  because  the 
theater  is  dark,  except  in  the  intermissions  be- 
tween shows.  A  man  or  a  woman  to  sell  tickets, 
perhaps  two  ushers  and  an  electrician  to  operate 
the  films,  and  there  is  his  entire  personnel.  The 
managers  who  show  only  pictures  install  their 
own  machine  permanently,  so  they  have  to  rent 
only  the  films.  In  many  of  these  places  they 
are  not  particular  about  having  brand  new 
films. 

"Whatever  their  business  may  be  during  the 
week,  these  more  pretentious  picture  shows  can 
count  on  having  from  five  to  six  thousand  per- 
sons on  Saturdays  and  Sundays.  On  these  days 
they  can  give  thirty  shows  from  noon  to  mid- 
night. That  business  on  two  days  of  the  week 
alone  pays  their  expenses,  and  what  comes  in 
for  the  rest  of  the  time  is  velvet.  One  great 
saving  for  these  shows  is  that  they  never  adver- 


Six=Foot  Post  Cards 

In  Brilliant  Colors 

When  reflected  by  the  Reflectoscope  a  6-mch  Post  Card  become^ 
in  effect  a  6-/oot  Post  Card  with  its  magnified  detail  showing  brilliantly 
11  the  colors  of  the  original.  With  a  Reflectoscope  and  a  collection 
of  Post  Cards  received  from  friends,  newspaper  clipping,  photo- 
graphs, etc.,  one  may  view  from  one's  easy  chair  the  events  of  the 
world,  or  its  famous  buildings  or  great  battles  or  humorous  hap- 
penings in  brilliant  6.foot  pictures. 

m  REFLECTOSCOPE 

The  Post  Card  Magic  Lantern 

has  arrived.  Talking  Machine  Dealers  report  it  one  of  the  best 
jines  ever  handled  needing  only  to  be  displayed  to  arouse  im- 
mediate interest. 

The  Reflectoscope  was  designed  by  one  of  the  best  photo- 
graphic experts  in  the  world.  It  is  the  only  machine  that  is  built 
on  Scientific  lines — that  being  largely  constructed  of  aluminum 
is  light  in  weight  and  of  highest  efficiency — that  has  5  reflecting 
surfaces — that  is  equipped  with  double  lenses — that  attracts  atten- 
tion by  its  design  and  finish — the  only  machine,  in  short,  which  is 
a  trade  getter  in  both  looks  and  results.  It  costs  twice  as  much 
as  others  to  make:  sells  at  the  same  price. 

Retail  Price  for  Gas,  Electricity  or  denatured  Alcohol, 
mounted  ready  for  use  and  beautifully  japanned  in  black  and  red, 
$5.00  complete.    Write  for  details. 

ALCO-GAS  APPLIANCES  DEPT.,  159-161  West  24th  St,  New  York 


56 


THE  TALKING  MACHINE  WORLD. 


tise  except  by  means  of  placards  in  front 
of  the  theaters.  Now  if  you  can  point  out  a 
single  item  on  which  these  picture  show  people 
have  not  got  the  cheaper  vaudeville  managers 
stung  to  death  I'd  like  to  know  where  it  is." 

One  of  the  vaudeville  agents  in  the  St.  James 
Building  does  not  believe  that  the  present  rage 
for  the  picture  shows  means  that  vaudeville  will 
suffer. 

"People  who  have  been  in  the  habit  of  attend- 
ing the  cheaper  variety  shows  and  melodramas," 
he  said,  "think  now  of  the  great  difference  be- 
tween 10  and  50  cents  much  more  than  they  did 
a  year  ago.  The  man  in  this  class  has  always  to 
pay  for  two.  If  he  can  get  some  entertainment 
by  spending  half  an  hour  in  one  of  these  places 
it  takes  the  place  of  the  visit  to  the  theater  that 
he  would  have  made  a  year  ago.  To  see  any  kind 
of  a  show  for  only  five  cents  is  something  to 
him,  even  if  it  does  not  last  half  as  long  as  what 
he  used  to  go  to  see.  Then  the  picture  shows 
invite  the  man  in  the  street.  They  are  open 
wherever  he  goes,  and  he  can  walk  in  without 
the  preparation  of  going  to  the  theater  to  find 
the  audience  of  a  kind  that  does  not  care  how 
he  is  dressed.  That  has  been  another  great 
factor  in  their  success. 

"Yet  all  of  these  attractions  are  only  for  the 
theater-goers  who  spend  very  little  money.  The 
patrons  of  the  first-class  vaudeville  theaters  are 
not  affected  by  this  economy.  The  struggle  with 
the  first-class  vaudeville  managers  is  to  find 
enough  good  talent  to  fill  out  a  program.  There 
were  too  many  vaudeville  theaters  in  New  York, 
as  the  introduction  of  the  stock  companies 
proved.  Now  the  fact  that  no  new  vaudeville 
theaters  have  come  into  existence  to  take  the 
places  of  the  houses  given  over  to  the  moving 
pictures  shows  that  those  houses  were  super- 
fluous. 

"There  is  as  much  enthusiasm  among  audi- 
ences for  good  vaudeville  as  there  ever  was,  but 
it  has  got  to  be  good.  The  standard  now  is  high. 
There  are  so  many  more  vaudeville  theaters  than 
there  are  good  artists  and  the  competition  is  so 
great  that  these  actors  get  what  they  ask.  That 
has  sent  up  salaries,  but  the  managers  have  to 
pay  them.  Go  and  ask  Hammerstein,  for  in- 
stance, at  the  Victoria,  why  he  pays  a  man  or 
a  woman  $1,000  a  week.  Do  you  suppose  he 
would  do  that  if  he  could  get  for  half  the  price 
somebody  who  would  draw  the  same  money  to 
the  house? 

"Any  vaudeville  manager  who  was  truthful 
would  tell  you  that  his  receipts  varied  accord- 
ing to  the  nature  of  his  program.  When  he  has 
a  weak  bii-  he  feels  it  by  Tuesday  night." 

"The  moving  picture  shows,"  said  one  of  the 
agents,  who  has  just  returned  from  his  annual 
trip  to  Europe,  "are  much  more  conspicuous  in 
amusements  on  the  Continent  than  they  are  here. 
In  Paris  some  of  the  houses  specially  put  up  to 
hold  them  charge  as  much  as  five  francs  or  a 
dollar  for  the  best  seats.  Of  course  that  price  is 
the  maximum,  and  it  tapers  down  to  a  figure 
approximately  the  same  as  ours.  All  the  the- 
aters are  given  over  to  these  entertainments. 

"When  'The  Thief  finished  its  great  run  at 
the  Gymnase  on  a  Sunday  night  the  cinemato- 
graph began  promptly  the  next  afternoon.  When 
there  is  a  vacancy  of  several  days  at  Sarah  Bern- 
hardt's  Theater  and  the  house  is  not  needed  for 
rehearsals,  the  picture  show  lights  up  and  there 
is  an  all-day  performance  until  something  else 
is  ready.  So  there  is  a  possibility  that  the  mov- 
ing picture  show,  provided  that  companies  con- 
tinue to  improve  it,  may  some  day  take  on  a 
larger  importance  in  the  amusement  business 
here  even  than  it  does  to-day,  when  only  the 


cheaper  priced  enterprises  have  been  affected  by 
its  popularity." 


CINEMATOGRAPHS  IN  GREECE. 


Valuable  Hints  for  American  Film  Manufac- 
turers Supplied  by  Consul-General  Horton — 
American  Films  Favored  and  Scenic  Ameri- 
can Views  Preferred. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  August  6,  1908. 

The  following  information  concerning  cin- 
ematographs in  Greece  and  the  interest  which 
would  be  created  in  that  kingdom  by  repre- 
sentative American  views  is  furnished  by  Consul- 
General  George  Horton,  of  Athens: 

There  are  no  motion-picture  manufacturers  in 
Greece,  all  film  and  apparatus  being  imported. 
An  import  duty  is  paid  on  the  ribbon  of  4.35 
drachmas  (drachma — $0,193)  the  oke  (2.8 
pounds),  or,  in  the  case  of  more  expensive  films, 
20  per  cent,  ad  valorem.  This  is  a  duty  of  about 
30  cents  per  pound.  Operators  of  motion  pic- 
tures also  pay  the  regular  theater  tax,  10  per 
cent,  of  the  gross  earnings.  From  7,000  to  10,000 
meters  (7,630  to  10,900  yards)  of  film  are  yearly 
imported,  costing  from  80  centimes  to  2  francs 
the  meter  (15.4  to  38.6  cents  per  1.09  yards). 

A  French  firm  has  an  agency  in  Athens,  at  the 
Old  Tsocha  Theater,  where  matinees  and  evening 
performances  are  given,  and  where  films  can  be 
bought.  As  this  agent  has  a  monopoly,  he 
charges  what  are  regarded  as  high  prices. 

There  are  two  principal  Greek  exhibitors  of 
moving  pictures,  who  travel  in  Greece,  Turkey, 
Crete,  etc.  In  Athens  the  principal  exhibitor 
(address  obtainable  from  the  Bureau  of  Manu- 
factures) is  the  proprietor  of  a  large  summer 
theater.  According  to  this  gentleman  and  other 
experts,  American  machinery  and  films  would  be 
welcomed  here  providing  the  views  were  new  and 
striking  and  the  machinery  of  good  quality.  A 
year  ago  or  more  a  firm  advertised  "American 
Cinematograph."  and  drew  large  crowds  on  ac- 
count of  the  supposed  superior  quality  of  the 
views.  As  near  as  I  could  ascertain  this  was 
not  an  American  cinematograph  at  all.  but  the 
use  of  the  name  shows  that  it  is  considered  a 
drawing  card  here,  and  that  something  extra 
good  in  this  line  is  expected  from  Americans. 

Last  year  an  Italian  did  good  business  here 
for  months,  showing  a  large  variety  of  scenes, 
romantic  and  comical.  The  views  were  really 
good,  clear,  and  steady;  300  drachmas  ($54.54) 
was  paid  nightly  for  the  theater,  and  the  re- 
ceipts were  from  1,500  to  2,000  drachmas  ($270.70 
to  $363.60). 

The  theater  proprietor  suggests  that  scenic 
American  views,  such  as  Niagara  Falls,  Yellow- 
stone Park,  hunting  scenes,  etc.,  would  be  pop- 
ular here.  As  nearly  every  Greek  has  one  rela- 
tive or  more  in  the  United  States,  views  of  the 
different  cities,  of  the  great  industries,  and  of 
the  various  picturesque  regions  would  also  excite 
great  interest  throughout  this  country. 


A  number  of  arcades  in  New  York,  and,  in 
fact,  in  all  the  larger  cities  of  the  country,  have 
been  greatly  increasing  their  revenue  during  the 
last  few  weeks  by  installing  two  or  three  or 
often  a  complete  series  of  the  Edison  records  of 
Bryan's  speeches.  Wherever  they  are  placed 
you  will  see  a  crowd  congregated  awaiting  their 
turn  to  listen — Democrats  or  admirers  of  Bryan 
absorbing  his  words  from  pure  interest,  and 
those  not  of  his  political  beliefs  listening  out 
of  curiosity,  a  trait  that  often  means  money  to 
the  arcade  proprietor. 


I  OR 


Talking  Machine  Dealers 


POPULAR  SIDE  LINE 

OUR  BIG  3  NOVELTY  OFFER 

Consisting  of  three  absolutely  new  novelties  that  have  never  been  shown  before. 
"IS    JUST    THE    THING    FOR  YOU." 
OMR     HUINDRKD     PER     CEINX.  PRORIX 
Send  lor  parllciilarn.   ContN  you  S3.00  and  Selln  lor  $6.00. 
Wr  have  in  preparation  llic  grealeNi  campaign  novelty  ever  ottered.    Ank  about  it. 

DOOLITTLE    &    HULLING.    INC..    1002    ARCH    STREET.    PHILADELPHIA.  PA. 


OUR  MONTHLY  REVIEW. 

(We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  information  in  regard  to  paying  side  lines 
which  can  be  handled  in  connection  with  the  Tallying 
.Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

The  six  P's  (Pease  Products  Please  Purchaser; 
Pay  Profits),  the  slogan  fit  the  E.  S.  Pease  Co., 
of  this  city,  is  creating  quiet  a  stir  in  this  trade, 
and  as  their  products  are  becoming  better  known 
this  is  fast  increasing  to  enthusiasm,  for  there 
is  no  denying  the  fact  that  the  lines  they  carry 
are  new,  up-to-date,  and  live  sellers.  So  great 
has  been  the  demand  for  their  Crown  talking 
machines  that  on  account  of  the  large  quantities 
they  manufacture  they  have  been  able  to  add 
several  improvements  on  the  first  model  without 
increasing  the  price.  These  mostly  have  to  do 
with  the  finish  of  the  machine  such  a^  a  more 
ornate  cabinet,  etc.  A  new  line  of  much  merit 
which  they  are  offering  to  this  trade  is  their 
Crown  metal  telephone —  one  of  the  best  private 
line  apparatuses  on  the  market.  Dealers  will 
find  a  ready  sale  for  them,  as  they  are  a  neces- 
sity and  can  be  used  with  great  success  by  busi- 
ness houses,  factories,  as  well  as  in  the  home. 
Rural  districts  especially  offer  the  dealer  a  fertile 
field  for  exploitation.  This  company  are  direct 
factory  representatives  of  one  of  the  largest  ice 
and  roller  skate  manufacturers  in  America,  and 
are  in  a  position  to  quote  rock  bottom  prices  on 
these  admirable  fall  and  winter  sellers.  Their 
other  lines  are  too  numerous  to  mention  here, 
but  we  would  advise  the  trade  to  write  them 
direct  for  particulars. 


Five  years  ago  nobody  dreamed  of  a  safety 
razor  as  a  near  commercial  possibility.  True, 
shavers  all  over  the  world  at  one  time  or  an- 
other atter  cutting  themselves  have  fumed  and 
cursed  at  fate  which  made  it  necessary  to  go 
through  that  scraping  process  every  morning, 
and  perhaps  some  of  the  more  thoughtful  prayed 
for  some  man  who  would  invent  just  what  we 
now  have,  the  modern  safety  razor.  But  the  mat- 
ter never  went  any  further  and  everyone  kept  on 
using  the  old  style,  until  all  of  a  sudden  a  name 
arose  before  us,  and  in  a  night  as  it  were  was 
blazoned  all  over  the  world.  Wherever  we  were 
— in  street  car,  elevated  or  cab,  or  in  the  privacy 
of  our  home — the  name  Gillette  stared  us  in  the 
face  from  newspaper,  magazine,  billboard,  every- 
where that  ink  and  paper  could  find  a  place.  Is 
it  any  wonder  then  that  the  public  first  gasped, 
then  fell  over  themselves,  to  make  this  man  and 
his  dealers  rich,  who  were  supplying  them  with 
what  they  had  hoped  for  in  vain  for  so  many 
years.  Nor  was  it  the  want  of  a  safety  razor 
that  made  for  all  time  the  name  Gillette  its 
synonym  and  insured  the  dealer  a  business  with 
a  future,  without  fear  of  competition  or  price 
cutting — it  wa?  the  enormous  and  clever  adver- 
tising campaign  which  this  company  started  and 
has  since  kept  up.  which  brought  the  desired 
result.  Their  present  work  is  especially  high 
class  and  should  draw  a  raft  of  business  to  those 
handling  the  line.  All  the  dealer  has  to  do  in 
order  to  obtain  all  the  value  of  this  publicity 
being  to  hang  out  one  of  their  little  metal  red 
and  black  signs  with  the  inscription.  •'Gillette 
safety  razors  and  blades  sold  here." 

William  Waddell,  of  the  New  York  Vitak  Co., 
has  just  returned  from  a  sojourn  of  six  weeks  on 
the  continent:  while  the  trip  was  primarily  i 
pleasure  one  inasmuch  as  he  was  accompanied 
by  his  better  half,  those  who  know  cannot  help 
but  feel  that  he  has  brought  some  new  things 
l)ack  with  him,  and  which  he  is  keeping  dark 
until  fall,  when  he  will  spring  them  on  this 
trade. 

The  Manufacturers'  Outlet  Co.  have  just  ob- 
tained a  most  complete  line  of  small  motors  for 
which  much  is  claimed.  A  new  line  of  mission 
lamps  also  make  a  valuable  addition  to  their 
stock. 


Tlic  .\nierican  News  Co.,  when  called  upon. 


THE  TALKING  MACHINE  WORLD. 


57 


SHRP-SHAVR  SAFETY  RAZOR 


THERE  IS  NO  BETTER  RAZOR  SOLD   AT  ANY  PRICE 

We  sell  it  at  25c.  to  create  a  quick  and  large  market  fov  OUf  MatlBS  because  we  make  the  BEST  blade.  In  fact,  "it's  all  in 
OUR  BLADES."    The  profit  to  the  retailer  as  well  as  to  the  manufacturer  is  in  the  continuous  sale  of  blades. 

The  frame  or  blade-holder  is  beautifully  silver  gtlatedg  and  the  adjustment  is  absolutely  correct    It  fits  the  face.    The  blade 
can  be  adjusted  or  released  instantly.    But  you  don't  shave  with  a  razor  frame  whether  it  costs  $5  00  or  25c  ,  the  blade  is  the  thing 
Our  proposition  is  a  revelation  and  revolution  in  safety  razor  selling.    The  SHRP-SHAVR  is  the  ORIGINAL    25c.  RAZOR. 
SOLD  UNDER  A  POSITIVE  GUARANTEE— YOUR  MONEY  BACK  IF  YOU  WANT  IT 

i  Slirp-Shavr  Razor  with  One  Blade,  per  gross,       -      -      $24.00  ) 
PRICE:     Shrp-Sliavr  Blades,  5  in  a  package,  per  gross  packages,    2S.20  NET 
(  Stirp-Stiavr  Stroppers,  per  gross,  9.00  1 

SHRP-SHAVR  RAZOR  CO.,  lOS-110  Duane  Street,  NEW  YORK 


reported  trade  as  improving  rapidly,  and  while 
they  had  nothing  new  in  post  cards  this  month, 
September  will  find  them  primed  for  business 
with  a  whole  batch  of  hummers. 


TJELAUTOQRAPH  SYSTEM  IN  USE. 


The  Projectograph — the  post  card  magic  lan- 
tern manufactured  by  the  Alco  Gas  Appliances 
Department — has,  as  we  predicted,  met  with 
great  success.  As  a  side  line  for  the  dealer 
handling  post  cards  it  can't  be  beat. 


A  new  moving  picture  machine  for  the  home 
and  another  post  card  reflector  called  the  Aceto- 
graph,  will  make  its  bow  to  this  trade  through 
the  columns  of  the  September  World.  It  will  be 
worth  watching. 


An  American  consul  in  one  of  the  largest  cities 
of  France  reports  a  large  sale  of  safety  razors, 
and  among  these  the  American  makes  are  well 
represented. 


FOR  FASTENING  PACKAGES. 


A  method  of  fastening  packages  rapidly  and 
securely  at  small  cost  should  be  interesting  to 
every  concern  that  sends  out  packages  in  quanti- 
ties. The  dissatisfaction  caused  by  the  breaking 
of  twine  and  sealing  wax,  the  losing  of  rubber 
bands,  etc.,  is  too  general  to  require  any  com- 
ment. The  purpose  of  this  article  is  to  tell  of 
the  "way  to  eliminate  this  dissatisfaction,  and 
at  the  same  time  to  call  attention  to  many  other 
uses  to  which  this  new  invention  can  be  put, 
especially  in  the  veneer  trade.  The  machine  we 
refer  to  is  that  recently  put  on  the  market  by 
the  Francis  Salep  Co.,  2159  Madison  avenue.  New 
York.  It  uses  the  gummed  tape  made  by  that 
firm  with  the  machine.  Simply  constructed  of 
polished  oak,  the  machine  consists  of  a  revolving 
wheel  on  which  is  held  the  gummed  tape  that 
does  the  sealing.  A  moistening  device  is  con- 
veniently arranged,  so  that  the  tape  is  pulled  off 
the  roll  on  to  the  moistening  pad  and  then 
clipped  off  at  the  desired  place  by  the  cutter,  so 
arranged  as  to  prevent  the  waste  of  any  tape. 

The  makers  supply  this  tape  either  plain  or 
with  advertising  matter  printed  on  it  as  desired, 
and  in  rolls  in  the  following  widths:  %  inch,  1 
inch,  1^4  inches,  2  inches  and  2%  inches.  The 
Francis  Sales  Co.  are  making  a  particularly  in- 
teresting proposition  to  dealers  who  are  looking 
for  a  live  side  line  and  one  that  will  have  a 
steady  and  assured  sale.  Don't  fail  to  write 
them. 


The  annual  meeting  of  the  American  Fishing 
Line  Manufacturers'  Association  was  held  in 
New  York  City  recently  and  the  following  offi- 
cers were  elected  for  the  ensuing  year:  W.  H. 
Draper,  president;  Ralph  R.  Brown,  vice-presi- 
dent; A.  J.  Crandall,  treasurer,  and  C.  F.  Ran- 
dolph, secretary.  The  various  manufacturers  re- 
ported business  as  being  good  throughout  the 
past  year,  with  the  prospects  for  the  coming  sea- 
son very  encouraging.  The  general  feeling 
among  the  members  seemed  to  be  to  keep  the 
quality  of  all  the  goods  up  to  the  standard. 


How  the  Hotel  Astor  Management  Have 
Adopted  the  System  for  Communicating  With 
Guests  and  Between  Various  Departments — 
IVIakes  Misunderstandings  Impossible — How 
the  System  Works. 


One  of  the  best  electrical  equipments  to  be 
found  in  any  hotel  in  the  country  is  that  in- 
stalled in  the  Astor  Hotel  in  this  city.  It  is 
under  the  direct  management  of  Frederick  A. 
Muschenheim,  brother  of  Wm.  C.  Muschenheim, 
the  proprietor  of  the  Hotel  Astor.  He  is  a  gradu- 
ale  of  the  electrical  engineering  department  of 
Stevens  Institute  and  an  ardent  enthusiast  in 
all  lines  of  electrical  work. 

"The  hotel  contains  112  large  electric  motors, 
besides  innumerable  minor  ones,"  said  Fred 
Muschenheim  the  other  day.  "They  lift  its  ele- 
vators, ventilate  its  rooms,  freeze  and  cut  its  ice, 
wash  its  linen,  burn  its  refuse,  carry  its  dishes, 
seal  its  letters,  cook  some  of  its  food,  sew  its 
linen,  polish  its  silver  and  do  many  other  things 
for  the  convenience  of  the  hotel's  patrons." 

A  new  application  of  the  telautograph  system 
has  also  been  adopted  in  the  hotel.  By  it  writ- 
ten messages  are  transmitted  by  electricity  from 
one  part  of  the  Astor  to  the  other.  To  send 
names  and  messages  correctly  to  its  patrons  is 
one  of  the  hotel's  most  important  duties.  Every 
point  in  the  hotel's  central  telephone  switch- 
board is  equipped  with  a  telautograph  trans- 
mitter. When  the  switchboard  girl  sends  a  telau- 
tograph message  to  a  patron's  room  she  writes 
it  on  a  sensitive  film  in  the  telautograph  trans- 
mitter in  front  of  her.  She  cannot  see  her  own 
writing  on  the  pad,  but  a  receiver  reflects  it  on 
the  back  and  lets  her  verify  it  at  the  same  time 
that  it  appears  on  the  receiving  pad  in  the  room 
of  the  guest. 

There  is  also  telautograph  connection  at  this 
central  switchboard  with  the  kitchen,  floor  sta- 
tions, porters,  valets,  information  clerk,  front 
clerk,  cashier,  service  bars  and  engine  room.  The 
orders  of  the  guests  can  thus  be  transmitted  all 
over  the  house  without  the  tremendous  waste  of 
time  involved  by  having  one  person  summon 
another  to  a  telephone  and  repeat  a  message 
several  times  over  until  the  other  person  under- 
stands. There  are  also  no  mistakes.  Every  order 
is  written  down. 

If  the  switchboard  operator  receives  an  order 
for  something  from  the  bar  or  restaurant,  she 
will  write  it  on  her  telautograph  transmitter.  It 
will  flash  to  the  service  bar  and  also  to  the  floor 
station  nearest  to  the  guest's  room.  The  order 
will  be  sent  from  the  service  bar  in  an  electric 
dumb  waiter  and  served  by  the  floor  boy. 

If  a  visitor  comes  to  the  hotel  ofHce  and 
wants  to  be  announced  to  one  of  the  guests,  the 
clerk  writes  the  visitor's  name  and  the  number 
of  the  room  occupied  by  the  guest  on  a  telauto- 
graph standing  in  front  of  him  and  the  message 
is  repeated  in  the  guest's  room. 

The  room  clerk  also  uses  the  telautograph  for 
sending  departures  and  chatiges  in  rooms  to  the 


front  clerk,  to  the  housekeeper  and  to  the  laun- 
dry. The  system  formerly  used  was  for  the  room 
clerk  to  make  this  record  in  a  book. 

Besides  the  telautograph  system,  the  hotel  has 
many  electric  clocks,  an  electric  watchman's 
service  and  also  a  system  of  electrical  time 
stamps  operated  from  a  master  clock.  Each 
guest's  letter  box  is  equipped  with  a  shutter  and 
switch.  Whenever  a  letter,  telegram,  message  or 
card  is  put  in  the  box,  in  the  guest's  ^room,  an 
illuminated  sign  appears  reading:  "Mail  in  the 
office  for  you." 


VALUE  OF^DE  LINES 

Being  Realized  by  Talking  Machine  Dealers 
Throughout  the  Country  Says  an  Authority 
— Small  Investment  in  Novelties  Means 
Large  and  Steady  Profit — How  to  Begin  to 
be  Successful. 


"The  talking  machine  dealers  realize  for  the 
first  time  since  the  panic,  the  large  profit  in  side 
lines  such  as  postal  cards  and  novelties  in  leather, 
wood,  metal  and  numerous  other  novelties,"  said 
Geo.  V.  Knipe,  of  the  Clover  Souvenir  Mfg.  Co., 
in  the  course  of  a  chat  with  The  World.  "It  is 
said  that  necessity  makes  us  all  bed  fellows.  It 
is  an  undisputed  fact  that  all  dealers  in  articles 
not  necessities  have  realized  that  their  business 
has  decreased  to  a  large  extent,  thus  making  it 
necessary  for  all  dealers  to  sit  down  and  think 
out  ways  and  means  to  increase  their  sales.  They 
have  thought  of  adding  post  cards  and  novel- 
ties to  their  stock  and  have  been  advised  to  do 
so  by  men  who  have  had  their  interest  at  heart. 
The  dealer  had  been  under  the  wrong  impression 
thai  it  would  take  a  large  amount  of  money  to 
add  these  necessary  cards  and  novelties  to  his 
line  of  goods,  but  had  he  actually  figured  it  out? 
Let  the  dealer  decide  what  articles  he  desires 
to  carry,  then  secure  prices  on  the  same  from 
different  houses  and  he  will  be  greatly  sur- 
prised to  see  what  a  large  stock  he  can  secure 
foi-  a  few  dollars.  It  is  also  necessary  for  the 
dealer,  when  he  is  deciding  what  articles  to  carry, 
to  consider  seriously  the  class  of  trade  he  caters 
to.  Naturally  high  class  people  will  not  be  both- 
ered witli  any  cheap  trash,  whereas  people  of 
the  Coney  Island  class  buy  large  quantities  of 
this  stuff. 

"Goods  well  displayed  are  half  sold  and  for 


Music  Dealers,  Attention ! 

Pay  all  yoar  expenses  and  have  a  good  margin 
left  over  by  carrying  SIMPLICITY  POST  CARDS— 

Ihe  kind  that  sell. 

$1.00  per  1000  and  up 

We  are  originators.  We  have  published 
more  "Hits"  than  any  house  in  the  business. 
Our  motto  is  :  "Cards  that  attract  the  public 
fancy."  If  you  want  a  money-making  sideline, 
write  for  ovtr  special  proposition.  We  start 
you  in  the  business. 

THE  SIMPIICITY  CO.,  CHICAGO 


58 


THE  TALKING  MACHINE  WORLD. 


that  reason  it  is  absolutely  necessary,  if  success 
is  desired,  that  these  goods  be  prominently  and 
tastefully  displayed.  The  high  class  trade  does 
nor  necessarily  demand  high  priced  articles,  but 
what  they  do  want  are  articles  that  are  well 
made  and  made  of  the  first-class  material;  where- 
as the  cheaper  class  of  trade  desire  a  cheap 
article  Avhich  is  more  of  less  gaud}'  regardless 
of  its  usefulness  or  the  grade  of  material  it  is 
made  from.  For  this  class  of  trade  all  you  have 
to  do  is  to  please  their  fancy.  They  know  little 
about  art  and  in  most  cases  care  less. 

"Ti  will  be  found  among  the  poorer  class  of 
trade  that  cheap  comic  paper  cards  as  well  as 
other  kinds  are  in  demand,  but  the  upper  class 
desire  a  beautiful  art,  floral  or  birthday  card 
of  the  first  quality,  and  are  willing  to  pay  a 
good  price  for  them,  even  as  high  as  25e.  for  a 
single  card.  Good  cards  can  be  bought  to-day  so 
that  they  may  retail  for  two  for  five  anu  still 
give  the  dealer  a  profit  of  from  100  to  300%. 

"Leather  novelties  have  always  sold  well  and 
are  considered  the  standard  article  in  the  best 
stores.  Leather  novelties  can  be  bought  for  a 
few  cents  each  to  $6  each,  according  to  the  size 
and  viorkmanship  of  the  article.  Some  stores 
sell  hand-painted  leather  pillow  tops  from  ?6 
to  SS  a  piece,  and  velvet  skin  banners  with  oil 
paintings  thereon  as  high  as  |20  a  skin.  It 

ould  surely  take  a^  long  list  to  list  all  articles 
that  are  made  of  leather,  such  as  tobacco  bags, 
needle  cases,  pen  wipers,  cigarette  cases,  cigar 
cases,  card  cases,  clocks,  picture  frames,  etc.. 
etc.,  etc. 

"Jir.  Dealer,  just  take  one  of  the  magazines 
and  send  for  different  price  lists  and  catalogues. 
Ten  or  fifteen  cents  for  postal  cards  will  bring 
yoii  ten  or  fifteen  catalogues  from  which  you 
can  make  up  a  list  of  the  goods  you  desire  to 
carry,  and  figi.ire  out  in  round  numbers  the  small 
sum  it  will  take  to  put  in  a  stock  of  novelties. 
You  did  not  start  your  present  business  without 
a  little  figuring  and  studying,  therefore  it  will 
take  a  little  figuring  and  studying  to  make  up 
the  stock.  Be  wise  and  put  in  only  a  small  stock 
to  start  with  and  add  to  it  from  week  to  week 
different  things  that  may  come  to  your  attention. 
In  the  beginning  do  not  try  to  buy  cheap  by 
buying  quantities,  but  remember  that  all  your 
trade  does  not  know  as  well  as  you  do  that  you 
have  this  new  stock:  therefore  it  will  be  neces- 
sary to  display  it  so  that  they  who  walk  may 
read." 


PAINTED  POST  CARDS  CLASSIFIED. 


The  Board  of  General  Appraisers  recently  de- 
cided that  certain  classes  of  painted  postcards 
be  classified  as  manufactures  of  gelatin  under 
paragraph  450  of  the  tariff  act  of  1897.  The 
decision  overrules  the  protest  of  the  importers 
and  applies  to  fancj-  shaped  cards  made  of  gela- 
tin and  said  to  be  hand-painted. 


OPPORTUNITIES  IN  RUSSIA. 


In  a  report  ou  the  moving  picture  business  in 
Russia,  an  American  consular  officer  calls  atten- 
tion to  the  field  for  moving  pictures  accompanied 
by  the  gramophone  that  exists  in  that  country. 
He  slates  that  there  is  liltle  competition  and  it 
is  sometimes  difficult  to  obtain  the  article  wanted. 
Dealers  are  of  the  opinion  that  American  films, 
provided  they  are  original  in  subject,  would  find 
a  good  market,  and  the  few  that  have  found  their 
way  into  Russia  have  been  mast  favorably  re- 


ceived. The  name  of  a  firm  importing  moving 
picture  films  that  would  be  willing  to  consider 
American  goods  is  given  in  the  report,  and  may 
be  obtained  by  manufacturers  who  refer  to  in- 
quiry No.  2395  when  writing. 


LIKE  THE  BELLAMY  ERA. 

A  Telephone  Newspaper  Which   Enjoys  Much 
Popularity  in  Hungary. 


In  America  comparatively  little  is  known  ot 
the  "telephone  newspaper,"  which  enjoys  much 
popularity  at  Budapest,  Hungary.  Nothing  of 
the  kind  has  been  tried  as  yet  in  this  country, 
though  to  be  sure,  in  a  private  way,  many  col- 
umns of  gossip  go  over  the  wires  every  day. 
At  Budapest  a  regularly  organized  company, 
which  has  a  staff  of  more  than  200  persons,  de- 
livers the  news  by  wire  instead  of  by  paper.  A 
receiver  will  be  put  in  a  residence  or  place  of 
business  without  charge  and  the  news  delivered 
for  two  cents  a  day.  In  Budapest  more  than 
15,000  houses  enjoy  the  "telefonhiimondo."  as  it 
is  called. 

From  eight  in  the  morning  to  ten  at  night 
eight  loud-voiced  stentors  shout  the  editor's 
"copy"  between  a  pair  of  immense  microphones, 
whence  it  is  carried  by  wire  to  all  iiarts  of  the 
city,  to  be  heard  through  telephone  receivers. 
All  kinds  of  news  is  thus  sent  out,  just  such  as 
occurs  in  the  daily  papers — telegrams,  political 
speeches,  weather  forecasts,  etc.  Furthermore, 
at  stated  hours,  concerts  are  heard  by  the  sub- 
scribers, and  they  can  sit  at  dinner  or  at  cards 
and  enjoy  the  best  music  in  the  city,  as  arrange- 
ments are  made  whereby  the  recitals  at  the 
opera  house  are  received  by  microphones  itnd 
transmitted.  Preachers,  lecturers  and  speait^,  . 
generally  speak  to  the  public  also.  The  exaca 
time  of  each  news  item  is  strictly  regulated,  so 
that  a  person  always  knows  at  what  hour  a 
certain  class  of  news  will  be  delivered,  and  he 
can  listen  or  not,  as  he  chooses. 

Special  concerts  for  children  are  given  once  a 
week:  and  the  service  is  extended  to  the  hos- 
pitals and  asylums,  where  the  sick  and  blind  can 
hear.  The  owners  of  the  system  are  pleased 
with  it,  as  the  cost  of  typesetting,  printing  and 
paper  is  entirely  eliminated. 

NEWS  FROM  INDIANAPOLIS 


City  to  Have  Permanent  Moving  Picture  Shows 
Run  by  Incorporated  Company — "The  Sheath 
Gown"  in  Town — Talking  Pictures  Winning. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis.  Ind..  August  8,  1908. 

Indianapolis  .is  to  have  a  permanent  moving 
picture  show.  The  Dixie  Amusement  Co.,  in 
corporated  with  a  capital  stock  of  ?10.0GO.  has 
leased  the  Gaiety  Theater  in  East  Washington 
street  on  long-time  terms,  and  will  introduce 
the  best  films  and  will  have  a  company  of  actors 
to  do  the  talking.  E.  H.  Bingham  is  president 
of  the  company.  Mr.  Bingham  is  edi  or  of  The 
Bulletin,  a  daily  sporting  paper.  Ben  Crose  is 
secretary  of  the  company. 

"The  Sheath  Gown"  has  been  the  attraction 
during  the  last  week  at  the  Grand  Opera  House, 
where  talking  pictures  are  being  shown  durin-; 
the  summer.  Miss  Lillie  Lowden.  one  of  the 
singers  of  illusti'ated  songs,  appeared  in  a  cos 
tume  furnished  by  George  K.  Spoor,  who  pro 
motes  the  animated  pictures  at  the  Grand. 

.1.  .1.  nnnlap.  one  of  the  first  men  to  operate 


THE    F»IAI\JOVA  COIVIRAISIY, 


lanulacturcrs  ol 


44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  in  the  slot  attAchment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avcnac, 


New  York. 


"pictures  that  talk"  in  America,  has  come  to 
Indianapolis  to  succeed  Walter  Harmon  at  the 
Grand.  Mr.  Harmon  was  the  first  man  to  intro- 
duce talking  pictures  in  Indianapolis.  Mr.  Har- 
mon returns  to  Chicago,  where  he  will  produce  a 
dramatic  version  of  Parsifal. 

The  third  week  in  July  brought  good  business 
to  the  moving  picture  shows  and  penny  arcades 
It  was  the  week  of  the  meeting  of  the  National 
Order  of  Hibernians  in  this  city. 


SOMETHING  WORTH  REMEMBERING. 


There  is  sentiment  in  business.  Creditors 
have  hearts  and  they  have  good  impulses.  They 
appreciate  friendship  and  especially  gratitude. 
Don't  believe  a  word  of  that  great  untruth. 
"There  is  no  sentiment  in  business."  Don't  get 
angry  when  asked  for  money.  Admit  your  slow- 
ness and  tell  your  creditor  thas  as  an  offset  for 
your  present  slowness  you  have  a  good  memory 
and  a  heart  that  appreciates,  and  some  day  your 
purchases  will  be  much  larger,  and  those  who 
are  your  friends  now  will  certainly  get  the 
benefit  when  the  time  comes  that  you  do  not 
require  favors.  An  honest,  frank  heart-to-heart 
talk  is  most  valuable.  The  credit  man  keeps  the 
truthful  man  in  mind  and  "his  account  under  his 
protecting  wing.  The  credit  man  glories  with 
you,  and  has  a  distinct  interest  in  your  success 
when  it  comes. 


TO  INSTALL  THE  DICTOGRAPH. 


(Special  to  The  Talliins  Machine  World.) 

Omaha.  Neb..  July  30.  1908. 
General  Manager  Mohler,  who  returned  Mon- 
day from  the  east,  will  have  a  dictograph  installed 
in  his  oflice.  This  is  a  new  machine  which  will 
permit  the  general  manager  to  talk  with  the 
other  oflBcials  in  the  different  parts  of  the  build- 
ing with  the  same  freedom  as  though  they  were 
present  in  his  office.  It  is  a  much  more  delicate 
machine  than  the  telephone  and  the  person  talk- 
ing into  it  does  not  have  to  sit  near  the  trans- 
mitter, but  may  be  in  any  part  of  the  room. 


Nothing  makes  money  for  the  dealer  as  fast 
as  quick  selling  goods,  even  though  the  percent- 
age of  profits  may  be  smaller.  It  makes  a  quick 
return  of  the  money  and  no  dead  stock,  and  those 
are  the  conditions  of  successful  merchandising. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY  — These  1907 
Son2  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred  : 

"  Every  One  Is  In  Slamberland  Bnt  Yoa  and  Me  " 
"Twinhllna  Star" 

"Sweethearts  May  Come  and  Sweethearts  May  Go" 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS.  MO. 


Everything  in  NFW  and  S.B. 

Motion  Picture 
Mactiines 


Films,  Stereopticons,  Song 
Sliiles  ana  Supplies.  S^aine 
AVauled.    Catalojrues  free. 

Karbach  &  Co..  809  Filbert  St..  Phila..  Pa. 


60  YEARS" 
EXPERIENCE 


Designs 
Copyrights  Ac. 

AnTone  seiullng  a  pkolcti  mid  description  may 
quickly  nscoriniu  our  oi'iiiion  free  wlietlier  ao 
hivontlon  Is  prohnMy  pjuentable.  Conimnnlcn- 
lliitissirlcllycotiililciillnl.  HANDBOOK  on  I'nteuta 
Bcnt  free.  Ohlost  imeiioy  for  secnrinK  piiteius. 

I'litctiis  tiikeii  tlirouiili  A  Co.  receive 

fprciitl  ri'iflcr,  wli1i.>iit  clmrco.  In  the 

Scientific  Jf  mcricam 

A  lifin<1ai"iii'ly  llhislnilcil  wecklv.  I.nrceat  clr- 
riiliill.'ii  ■•r  iiTiv  n.'iiMii  inc  l'>iirn»l.  Terms,  a 
w.ir-  i.Mir  ni..i.i  lis,  H.  Sol  J  by  all  iie<>rsile«lors. 

IVIUNN&Co.36'Broa-way.  New  York 

Braucli  lirtlce,  625  K  St,,  Washlngtoo-  D.  C. 


THE  TALKING  MACHINE  WORLD. 


59 


-^'FRLL55  PIANO  PLAYER  CO 

proprietor's 

WfMdor  Qrcade-nfth  GYe-  Tle^v  yory 
fbctories  —   Ot-  c^'ohosvilfe  -  V'j 


60 


THE  TALKING  MACHINE  WORLD. 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


COLUMBIA 
GRAPHOPHONE 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrument  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns — NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ; " 
all  that  is  required  is  simply  the  turning  of  a  small  thumb  screw  to  fasten  securely  the  "  IDEAL "  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL,"  made  pf  pure  aluminum,  is  nearly  six  feet  in  circumference,  assuring  the 
maximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

The  "  IDEAL  "  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get  '  11  >EAL"  music. 


jTeberal  iHanufacturms  Company 

2095  Cast  SOHj  ^toct  ==         Clebelanb,  0ffio 


VOL.  IV.    No.  9. 


SIXTY-EIGHT  PAGES 


•  INGLE  COPIES,  10  CENTS 
PER  YEAR,    ONE  DOLLAR 


NfC3 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  September  15,  1908 


Fifteen  Columbia  Records  by 

WM.  H.  TAFT 

5  Double-Discs  (10  Inch  Records)  at  65  Cents— 11  Cylinders  at  25  Cents 

Mr.  William  H.  Taft,  Republican  Candidate  for  President,  has  made  a  series  of  Columbia  Records,  covering  15  subjects,  the  list  of 
which  follows.    There  are  five  10-inch  Double  Disc  Records  and  eleven  XP  Cylinder  Records  in  the  series. 


These  include  five  records  from  the 
most  striking  portions  of  his  address  to 
the  Virginians  at  Hot  Springs,  August 

21st,  WHICH  HAVE  NOT  BEEN 
MADE  FOR  ANY  OTHER  COM- 
PANY ;  slso  the  best  of  the  records 
made  for  other  companies. 

The  records  will  be  ready  for  delivery 
in  about  a  week,  and  dealers  should  place 
orders  immediately.  Each  Double  Disc 
record  bears  the  photograph  and  fac- 
simile autograph  of  the  Candidate  and 
each  cylinder  record  is  enclosed  in  a  box 
on  which  Judge  Taft's  photograph  ap- 
pears. 

NATURALNESS  is  what  has  been 
sought  in  making  Columbia  Taft  Records, 
and  every  purchaser  of  a  Columbia 
Record  of  Mr.  Taft's  voice  is  assured  an 
absolutely  natural,  faithful  reproduction, 
in  which  not  only  is  each  word  clearly 
and  distinctly  recorded,  but  even  those 
nicer,  delicate  shades,  which  constitute 
the  tone  color,  so  to  speak,  and  make  one 
voice  distinguishable  from  another,  are 
recorded  and  reproduced  with  unmis- 
takable fidelity. 

A  circular  containing  Mr.  Taft's  pho- 
tograph and  autograph,  list  of  records 
and  descriptive  matter,  is  being  prepared 
for  distribution  with  the  records. 

The  "Twentieth  Century"  Columbia  Graphophone  is  the  ONLY  machine  in 
and  BE  HEMRD  as  far  as  the  original  voice  could  carry.    Here  is  your  chance 


SELECTION  NUMBER 
10-Inch 
Double-Disc  Cylinder 

\  14500 

/  1450: 

.    R»^vem-  Suit 

I  14502 

I  14507  40564 


14503 


14505  40563 

iitvtrst  Sidc' 

14504  40561 


14506  40562 


i  14508  40554 
,  14509  40556 

R.ve™,Si..e  4Q555 


40557 
40558 
40559 
40560 


TITLE 

The  Roosevelt  Policies. 
Functions  of  the  Next 
Administration. 

Postal  Savings  Banks 
and  their  Advantages. 
The  Duty  of  Southern 
Republicans  Towards 
Independent  Demo- 
crats. 

Republican  Responsi- 
bility and  Perform- 
ance. 

Democratic  Responsi- 
bility and  Failure. 
Break  up  the  Solid 

South. 
The  People  Do  Rule  and 
Will  Rule  Through 
the  Republican  Party. 
Approval  by  Southern 
Democrats  of  Repub- 
lican Doctrines. 
Foreign  Missions. 
Irish  Humor. 
Republican  and  Demo- 
cratic Treatment  of 
Trusts. 
The  Farmer  and  the 

Republican  Party. 
Rights  and  Progress  of 

the  Negro. 
Jury  Trial  in  Contempt 

Cases. 
The  Rights  of  Labor. 

the  world  that  can  play  a  cylinder  record 
to  do  business  with  campaign  committees  ! 


;5 


COLUMBIA   PHONOGRAPH   CO.,  Gcn'l 

TRIBUNE  BUILDING,  NEW  YORK 

WANTED— Exclusive  Columbia  dealers.   We  will  give  exclusive  rights,  where  we  are  not  properly  represented;  write  for  particulars. 


Entered  as  (econd-elaw  matter  Uay  2,  IWiS,  at  the  post  offlee  at  X.  w  Vork,  N.  Y.,  under  rhp  act  oi  Congress  of  Ifarch  S.  1879. 


2 


THE  TALKING  MACHINE  WORLD. 


We  Are  Looidng  for  The  Man  Who  Wants  More  Business 


IF  YOU  ARE  HE— YOU  NEED 

The  Echo-Phone 

SELL,  OR  GIVE  IT  AWAY,  BY  OUR  SYSTEM  YOU  WILL 
DOUBLE  YOUR  RECORD  AND  MACHINE  SALES 

The  Echo-Phone  has  all  the  advantages  of  the  higher 
priced  cylinder  talking  machines. 

The  Echo-Phone  plays  all  standard  cylinder  records, 
as  loud  and  as  clear  as  the  higher  priced  machines. 

The  Echo-Phone  is  equipped  with  a  1 4-inch  amplify- 
ing horn,  brass  bell  and  steel  body. 

The  Echo-Phone  has  a  noiseless  motor  that  can  be 
wound  while  playing.  The  motor  is  not  driven  by  a  spur 
gear  as  are  all  cheap  machines. 

The  EchO-Phone  is  equipped  with  a  worm  gear  motor, 
same  as  all  high-class  DISC  talking  machines. 

The  EchO-Phone  is  the  only  cylinder  talking  machine 
on  the  market  that  uses  this  class  of  motor. 

The  Echo-Phone  plays  two  or  more  records  at  one 
winding. 

The  Echo-Phone  is  equipped  with  the  standard  feed 
screw,  fifty  threads  to  the  inch,  same  as  all  high  class 
cylinder  machines. 

The  EchO-Phone  is  also  equipped  with  an  extra  sen- 
sitive detachable  flooting  reproducer  (concert  size). 

The  Echo-Phone  parts  are  all  heavily  white  nickeled 
and  polished. 

The  Echo-Phone  parts  are  interchangeable. 


THE  ECHO-PHONE  IS  GUARANTEED  FOR  ONE  YEAR 


Write  Immeillaiely—We  Will  Prove  AH  Our  Glaime 


UNITED  TALKING  MACHINE  CO. 

259  GREENWICH  STREET,  NEW  YORK 


The  Talking  Machine  World 


Vol.  4.   No.  9, 


APPRECIATION  OF  GRAND  OPERA 

To  be  Stimulated  by  an  Educational  Campaign 
in  Which  the  Talking  Machine  Will  be 
Utilized — Metropolitan  Co.'s  Good  Work. 


A  meeting-  in  Carlsbad,  Austria,  recently, 
attended  bj'  Julio  Gatti-Casazza,  Andreas  Dippel 
and  Otto  H.  Kahn  of  the  Metropolitan  Opera 
House,  New  York,  had  for  its  object  the  con- 
sideration of  means  to  create  a  universal  in- 
terest in  operatic  chorus  singing  in  the  United 
States.  It  is  planned  to  encourage  local  musical 
clubs  to  study  operas  suggested  by  competent 
authorities.  As  far  as  possible  the  Metropolitan 
Opera  will,  whenever  requested,  lend  its  co- 
operation by  sending  efficient  soloists  and  fur- 
nishing whatever  else  may  be  requisite  to  enable 
a  satisfactory  performance.  Communities  that 
are  favorably  situated  may  want  a  whole  cast, 
including  scenery,  the  visiting  cast  comprising 
a  small  stock  chorus  of  experts  to  act  as  leaders 
of  the  local  chorus  with  which  it  is  combined. 

A  national  league  of  Metropolitan  Opera  clubs 
will  carry  the  plan  into  operation.  Lectures,  in 
which  phonographic  records  hold  a  prominent 
place  with  stereopticon  slides  picturing  scenes 
from  the  operas,  will  be  supplied  to  promote  the 
organization  of  local  clubs  for  the  study  and 
performance  of  the  opera. 


BRYAN  LISTENS  TO  HIMSELF. 


Hears  His  Own  Phonograph  Record,  Then  Calls 
for  Taft's. 


(Special  to  The  Talking  Machine  World.) 

Sioux  City,  la.,  September  3,  1908. 

William  Jennings  Bryan,  while  in  St.  Paul 
yesterday,  spied  a  picture  of  himself  in  a  music 
store  window,  announcing  the  sale  of  the  records 
of  his  ten  famous  "canned"  speeches.  He  darted 
inside  and  asked  for  a  "can"  of  his  remarks 
on  the  guarantee  of  bank  deposits. 

"I  never  heard  myself  speak,"  he  said,  "and 
I  want  to  see  what  the  American  people  have  to 
endure." 

Clerks  and  customers  gathered  around  and 
listened,  but  none  more  eagerly  than  Mr.  Bryan. 
When  the  speech  was  over  he  applauded  and 
cried:  "I  am  absolutely  convinced.  Now  let  us 
have  Mr.  Taft." 

Taft  on  "Jury  Trials  in  Injunction  Cases"  was 
the  record  put  on  by  the  clerk  and  not  a  dozen 
words  had  been  spoken  before  Mr.  Bryan  said: 

"Why,  that  does  not  sound  like  him."  That 
was  all  he  would  say. 


UNREGENERATE  MAY  PROFIT 

By  the  Canned  Sermon  Crusade  if  Their  "Better 
Halves"  Get  the  Habit — How  the  Jaded  Man 
May  Get  Religious  Truths. 


The  use  of  the  talking  machine  by  the  Chicago 
ministers  as  a  means  of  supplying  sermons  dur- 
ing their  absence  on  vacation  has  led  to  many 
suggestions  for  a  broader  use  of  the  "talker." 
One  caustic  individual  believes  that  the  canned 
sermon  innovation  could  be  carried  still  further 
with  much  profit  to  the  unregenerate  who  do  not 
go  to  church  except  when  dragged  there  by  the 
more  pious  members  of  the  family.  Think  of 
what  a  boon  it  would  be  to  the  woman  whose 
husband  is  so  busy  during  the  week  that  he  is  in 
a  state  of  collapse  at  church  time  Sunday  morn- 
ing! It  would-  take  from  her  conscience  the 
strain  of  responsibility  for  his  spiritual  welfare. 
She  could  borrow  a  cylinder  and  start  the  phono- 
graph before  she  and  the  children  leave  for 
church.  Thus  it  would  be  possible  to  administer 
religious  truths  to  a  jaded  man  while  he  is  im- 
bibing information  and  mental  strength  from 
the  morning  paper  and  his  pipe.    The  man  who 


New  York,  September  J  5,  1908. 


is  forced,  despite  his  conscientious  scruples  and 
the  traditions  of  his  early  training,  "to  go  to  the 
office"  on  the  Sabbath  morning  could  mitigate 
the  offense  by  putting  a  cylinder  in  his  pocket. 
In  fact  there  are  hundreds  of  ways  in  which  the 
canned  sermon  might  be  utilized  particularly 
during  the  pastor's  vacation.  While  the  minis- 
ter is  away,  by  all  means  let  the  phonograph 
play. 


PATENT  NEED  NOT  RE  WORKED 

But  Patentee  Is  Still  Protected  Against  In- 
fringement— An  Important  Decision  by  Jus- 
tice McKenna  of  Interest  to  Inventors. 


The  right  of  a  patentee  or  assignee  to  let  the 
patent  lie  dormant  in  a  pigeon-hole  during  its 
life  and  at  the  same  time  protect  it  against 
infringement  was  upheld  recently  in  a  decision 
handed  down  by  Justice  McKenna,  in  the  Su- 
preme Court  of  the  United  States,  in  the  suit  of 
the  Eastern  Paper  Bag  Co.  against  the  Conti- 
nental Paper  Bag  Co.  According  to  the  decision, 
an  inventor  receives  nothing  from  the  law  that 
he  did  not  already  possess.  A  patent  operates 
merely  to  restrain  others  from  making  and  using 
for  a  limited  period  what  he  has  invented.  If 
he  so  chooses,  an  inventor  may  keep  his  dis- 
covery to  himself.  He  is  given  a  monopoly  by 
patent  in  order  that  he  may  be  induced  to  dis- 
close it.  The  franchise  which  a  patent  grants 
consists  altogether  in  the  right  to  exclude  every- 
one from  making,  using,  or  vending  the  thing 
patented  without  the  permission  of  the  patentee. 
If  the  patentee  sees  fit  not  to  use  his  device,  he 
has  but  suppressed  his  own.  His  title  is  exclu- 
sive. He  is  no  more  compelled  to  work  his 
patent  than  the  owner  of  a  piece  of  real  estate 
is  compelled  to  build  a  house  upon  it. 


"THE  BIOGRAPHER  OF  THE  FUTURE." 

Such  Is  the  Talking  Machine  for  All  Great 
Events  Will  be  Recorded — Records  of  Both 
Presidential  Candidates  Ensure  Buyers  Hav- 
ing the  Voice  of  the  Future  President  for 
All  Time. 


As  pointed  out  by  the  National  Co.  in  their 
recent  advertising  those  who  purchase  records 
made  by  Presidential  candidates  may  possess 
souvenirs  of  high  value  after  election  if  they 
happen  to  have  those  records  made  by  the  for- 
tunate candidate.  Many  men  have  purchased 
the  full  series  of  records  made  by  both  men,  so 
no  matter  what  the  result,  they  will  possess  ex- 
amples of  the  President's  oratory  to  hand  down 
to  posterity  as  a  valued  heirloom.  Those  who 
have  bought  only  the  records  of  their  favorite 
candidate  naturally  have  their  personal  opinion 
of  the  future  high  value  of  the  records  and 
may  or  may  not  have  their  dreams  shattered  in 
November. 

If  President  Roosevelt  persists  in  his  de- 
termination to  refrain  from  having  his  voice 
recorded,  the  next  President,  taking  it  for 
granted,  of  course,  that  it  will  be  either  Taft  or 
Bryan,  will  be  the  first  executive  to  enjoy  that 
distinction. 

And  how  much  it  means.  How  many  Demo- 
crats and,  even  members  of  the  political  parties, 
would  value  records  bearing  some  of  the  senti- 
ments of  the  late  President  Cleveland,  or  how 
many  Americans  of  all  political  beliefs  would 
delight  in  possessing  the  speech  of  Lincoln  in 
the  actual  tones  of  that  most  wonderful  character 
in  American  history.  Truly,  it  would  seem  that 
the  talking  machine  will  be  the  biographer  of 
the  future. 


AUXETOPHONE  IN  RECITAL. 

A  Victor  Auxetophone  was  recently  installed 
in  the  Hotel  Schenley,  Pittsburg,  Pa.,  in  order 
to  take  part  in  the  last  summer  festival  orches- 


Price  Ten  Cents 


tral  concert  given  in  the  hotel.  An  orchestra 
of  eight  pieces  under  the  direction  of  Eugene 
Lignante.  accompanied  each  number.  The  enter- 
tainment took  place  on  the  large  porch  of  the 
hotel  during  the  dinner  and  supper  hour  and 
during  the  intermission  of  the  Pittsburg  Fes- 
tival orchestra. 

It  is  the  intention  of  the  management  to  en- 
close the  porch  in  glass,  so  that  it  can  be  used, 
through  the  fall  and  winter  months.  Concerts 
will  be  given  on  the  porch  from  6.30  until  11.45 
every  evening. 

Mr.  Riley,  the  proprietor,  was  in  New  York 
recently  at  the  Waldorf-Astoria,  where  one  of 
these  machines  was  performing.  The  applause 
was  so  enthusiastic  after  each  number  that  he 
decided  to  introduce  it  in  Pittsburg  and  judging 
from  the  way  it  was  received  the  first  time  It 
will  be  a  tremendous  drawing  card. 

THE  MAKING  OF  RECORDS. 

Great  Artists  Are  Invariably  Nervous  When  En- 
gaged in  This  Work — Thought  and  Prepara- 
tion Necessary  to  Secure  Results. 

"There  is  a  great  difference  of  temperament 
which  is  manifested  when  a  record  is  to  be 
made.  Generally  speaking,  the  great  artists  are 
nervous  lest  they  should  not  do  themselves  justice 
when  making  a  record.  Every  precaution  is  taken 
against  failure,  and  a  song  will  sometimes  be 
sung  a  dozen  times  before  a  satisfactory  result 
is  attained.  The  question  of  the  time  taken  in 
singing  is  all-important,  because  the  whole 
record  has  to  be  completed  in  about  four  minutes 
and  sometimes  a  singer  has  not  gauged  the 
length  of  the  solo  accurately,  with  the  result  that 
before  the  song  is  finished  the  record  is  ended. 
Mme.  Melba  makes  wonderful  records  imme- 
diately, for  there  seems  to  be  in  her  case  no 
thought  of  failure  of  the  very  highest  results. 
Her  singing,  when  making  records,  is  superb. 

"The  making  of  orchestral  music  records  in- 
volves a  good  deal  of  thought  and  preparation; 
instrumental  music  can  easily  be  too  over-power- 
ing to  be  effective,  says  Cassell's  magazine.  The 
violin  solos  by  Mischa  Elman  are  so  perfect  that 
it  has  been  difficult  to  convince  people  that  the 
wonderful  young  player  was  not  performing  him- 
self. Some  of  his  records  were  lately  played  at 
Liverpool,  and  the  boy  violinist  was  listening  in 
a  box  with  all  the  absorption  that  some  one  who 
had  never  heard  his  playing  would  show.  The 
fact  is  for  a  performer  to  hear  his  own  voice  or 
his  own  playing  comes  as  a  startling  surprise. 
Mme.  Melba,  listening  to  her  own  voice  three 
years  ago,  exclaimed,  'Heavens!  but  it's  me,'  and 
Mme.  Patti's  astonishment  at  the  perfect  repro- 
duction of  her  singing  was  equally  great.  Some 
artists  shiver  with  apprehension  before  they 
hear  the  reproduction  of  their  voices.  The  harp 
is  one  of  the  most  difficult  instruments  to 
record;  the  piano  and  violin  come  out  very 
easily,  and  the  organ  is  also  rendered  ef- 
ffectively." 


TALKING  MACHINE  FOR  NIGHT  SCHOOL. 

In  connection  with  resolution  of  the  Educa- 
tional Committee  of  the  London  (Eng.)  City 
Council  that  a  musical  advisor  and  inspector  be 
appointed  to  superintend  the  teaching  of  music 
in  the  day  and  evening  schools  and  other  educa- 
tion institutions  of  the  city,  it  has  been  strongly 
suggested  that  the  talking  machine  be  adopted 
to  demonstrate  the  various  lectures  on  music. 


HOSPE'S  SALES  OF  AUXETOPHONES. 

A.  Hospe  &  Co.,  Omaha,  Neb.,  hold  a  record 
of  having  sold  three  Victor  Auxetophones  since 
July  1.  One  went  to  a  local  theater,  another 
to  Iowa,  and  the  third  has  just  been  delivered 
to  a  moving  picture  theater  in  Guernsey,  Wyo. 
The  sales  were  certainly  well  distributed. 


4 


THE  TALKING  ^lACfflNE  WORLD. 


HORSE  POWER  OF  MUSIC. 

Professor  Webster  of  Worcester  Tells  Ameri- 
can Academy  How  to  Measure  the  Intensity 
of  Tones  and  to  Preserve  Their  Description 
for  the  Use  of  Future  Scientists. 


A  very  interesting  corner  of  physical  science 
was  considered  at  the  last  meeting  of  the  Ameri- 
can Academy  of  Arts  and  Sciences  by  Prof.  Ar- 
thur Gordon  Webster,  of  Clark  University,  that 
of  the  "Pressure  of  Sound."  "Sound,"  said  the 
speaker,  "consists  in  a  rapidly  varying  pressure 
of  air.  If  the  tone  "be  a  musical  one,  the  varia- 
tions are  uniform,  as  for  example  in  the  middle 
C  they  are  at  the  rate  of  256  per  second."  It  has 
been  a  work  of  investigation  by  Professor  Web- 
ster during  the  past  ten  years  to  try  to  deter- 
mine certain  of  the  peculiarities  of  sound,'  and 
in  this  work  he  has  invented  a  number  of  pieces 
of  apparatus.  One  of  the  most  important  of  these 
is  a  device  which  for  want  of  a  better  name  he 
has  called  the  "phone,"  which  will  produce  always 
the  same  tone,  and  of  a  desired  intensity.  This 
in  theory  and  in  practice  is  a  standard  whereby 
the  strength  of  other  tones  may  be  measured,  and 
if  one  should  desire  in  the  future  to  know 
whether  a  tone  is  as  loud  then  as  it  was  to-day, 
it  will  be  perfectly  practicable  to  determine  the 
fact.  Such  an  instrument  has  many  uses.  In 
his  various  experiments  irom  year  to  year  in 
which  the  .ear  was  concerned.  Lord  Kelvin  was 
always  questioning:  "Can  I  hear  as  well  to-day 
as  yesterday?"  The  deaf  are  always  desirous  of 
getting  a  precise  statement  as  to  whether  their 
hearing  is  improving  or  becoming  poorer.  Such 
an  instrument  will  refer  them  to  a  standard,  and 
give  them  a  scientific  statement  for  comparison. 
To-day  they  depend  upon  the  guess  of  the  aurist. 

It  is  evident  at  the  outset  in  the  matter  of 
pressure,  which  is  the  one  considered  first  by 
Dr.  Webster,  that  if  a  measure  could  be  taken  of 
amount  that  the  pressure  is  varied  by  the  sound, 
facts  with  reference  to  the  conditions  existing 
would  be  made  known.  Accordingly  physicists 
have  been  at  work  more  or  less  upon  the  prob- 
lem. But  even  with  an  intense  sound  the  varia- 
tion in  pressure  is  exceedingly  minute,  and  much 
more  so  in  any  sound  that  we  are  able  to  bear. 
One  millionlh  of  an  atmosphere  variation  in  the 
air  pressure  would  be  a  large  amount  to  be  due 
to  sound,  yet  scientific  men  have  set  themselves 
to  measure  this  infinitesimal  variation. 

It  will  occur  to  any  student  that  if  the  air  is 
varying  in  pressure  it  might  be  measured  by 
optical  means,  because  denser  air  will  have  a 
different  index  of  refraction  from  rarer  air,  and 
experiments  along  this  line  have  been  made  by 
a  German.  There  lies  in  the  method,  however, 
this  diflSculty,  that  the  air  is  affected  to  so  slight 
a  degree  that  a  very  loud  noise  must  be  made 
before  the  variations  are  visible.  The  efforts 
to  solve  the  question  have  been  taken,  therefore, 
to  the  mechanical  ground  and  experiments  have 
been  made  with  diaphragms.  The  phonograph  is 
a  machine  that  uses  a  diaphragm,  but  this  while 
it  produces  a  sound  that  the  ear  decides  to  be 
like  the  original,  the  result  is  from  the  scientific 
point  of  view  very  different,  but  the  principle 
of  the  phonograph  is  a  good  one.  So  Professor 
Webster  has  been  experimenting  with  diaphragms 
of  different  kinds.  Membranes  are  sensitive  to 
light  pressures,  but  they  are  also  affected  by 
moisture,  so  that  for  the  purposes  of  a  standard 
they  are  useless.  Metals  have  been  tried,  but 
they  are  affected  by  heat,  and  in  these  minute 
measurements  they  become  also  unreliable,  so  re- 
course has  been  had  at  last  to  glass.  It  has 
been  found  that  thin  glass,  the  cover  glass  for 
microscope  slides,  will  be  affected  by  the  varying 
pressiire  of  the  air  produced  by  sounds,  and  so 
the  later  experiments  have  been  made  with  this. 
Even  then  the  movement  is  so  slight  (hat  the 
microscope  cannot  read  the  displacements. 

Modern  science  affords  much  more  delicate 
means  that  the  microscope  for  the  viewing  of 
minute  displacements,  when  these  can  be  made 
In  light,  Mlchaelson's  Interferometer  being  an 
instrument  of  this  character,  so  Professor  Web- 
ster's next  move  was  to  cement  a  Utile  mirror  to 
tills  bit  of  cover-glass  and  by  means  of  the  in 


terference  of  light  determine  the  motion  of  the 
glass.  By  this  means  a  movement  of  less  than 
a  millionth  of  an  inch  is  visible  and  measurable. 
Meanwhile  the  strength  of  the  sound  was  in- 
creased by  the  use  of  a  resonator,  which  might 
make  it  even  as  much  as  forty  times  more  in- 
tense. One  of  the  devices  employed  by  this  in- 
genious scientist  was  to  measure  the  vibrations 
of  the  plate  by  a  telescope  that  was  itself  set 
on  a  tuning-fork  which  gave  it  an  opposing  mo- 
tion so  that  it  nullified  in  part  the  rapid  vibra- 
tions of  the  glass  plate.  Meanwhile  a  German 
investigator.  Max  Wien,  of  Dantzig,  a  college 
mate  of  Webster's,  in  Europe,  had  been  at  work 
on  the  same  problem.  Wien  mounted  on  the 
glass  plate  a  little  mirror  set  on  a  bit  of  watch 
spring,  and  put  the  whole  within  a  second  resona- 
tor, thus  by  the  magnification  of  two  resonators 
and  the  spring  of  the  steel  the  motion  was 
brought  within  the  reach  of  the  microscope. 

In  the  statement  of  his  results.  Professor  Web- 
ster made  use  of  many  of  those  graphic  curves 
with  which  mathematicians  delight  to  set  forth 
their  work.  Some  of  the  ideas,  however,  may  be 
expressed  popularly,  and  some  of  the  results 
show  the  enormous  waste  of  energy  that  our  ordi- 
nary mechanical  methods  entail.  The  "phone" 
with  which  he  is  experimenting  can  be  heard 
for  half  a  mile  in  the  open  air,  yet  it  takes  no 
power  to  run  it,  an  infinitesimal  current  merely. 
The  output  of  the  ordinary  cornet  (at  the  bell) 
is  not  more  than  a  millionth  of  a  horse-power, 
so  that  all  but  the  merest  fraction  of  power  that 
the  player  puts  into  his  mouthpiece  is  thrown 
away.  The  organ  pipe  is  a  very  wasteful  device, 
for  most  of  the  motive  power  is  thrown  away  and 
but  a  fraction  of  the  wind  from  the  bellows  Is 
really  utilized  in  making  music.  The  power 
expended  in  noise  is  very  great  in  places,  on  the 
coast  of  Maine  there  is  a  fog  whistle  that  takes 
60  horse-power,  while  in  England  there  is  one 
consuming  about  600  horse-power. 

In  these  not  more  than  a  tenth  of  one  per  cent, 
is  really  used  to  make  the  signal.  The  outcome 
of  the  investigations  is  that  scientists  can  now 
measure  sound  without  using  the  human  ear,  and 
that  they  can  express  the  energy  and  activity  in 
units.  One  sound  may  be  compared  with  an- 
other, sounds  may  be  compared  at  different  times 
with  other  sounds  even  in  different  places,  and  it 
is  now  possible  to,  so  to  speak,  pack  away  the 
sounds  of  to-day  so  that  the  scientists  of  the 
future  can  compare  them. 


HERR  DIPPEL'S  DRASTIC  RULING. 

Will  Not  Allow  Grand  Opera  Artists  at  the 
Metropolitan  to  Sing  for  Talking  Machine 
Companies  During  Time  of  Engagement. 


The  recent  decree  of  Herr  Dippel,  new  con- 
ductor of  the  Metropolitan  Opera  Co.,  is  that  no 
artists  under  contract  to  sing  at  the  Metropoli- 
tan may  sing  for  the  talking  machine  companies 
during  the  time  of  their  engagement,  though 
they  are  at  liberty  to  sing  for  such  companies 
either  before  or  after  the  opera  season.  He  says 
that  last  year  certain  singers  who  would  never 
have  consented  to  sing  two  days  in  succession 
at  the  opera  house  were  known  to  have  spent 
hours  singing  for  the  machines  on  the  same  days 
they  sang  in  the  opera  house  at  night. 

The  most  popular  singers  earn  large  sums  by 
singing  for  talking  machine  companies,  and  sev- 
eral of  them  are  kept  under  a  large  retainer 
from  year  to  year.  As  the  sale  of  their  records 
is  largely  affected  by  the  degree  of  fidelity  with 
which  they  reproduce  the  original  voice,  the 
singers  are  very  anxious  to  make  them  as  nearly 
perfect  as  possible  and  work  at  them  until  the 
best  results  are  attained.  Some  of  the  singers 
count  on  $25,000  or  more  in  royalties  every  year 
from  the  sale  of  their  records. 

As  the  Victor  Co.  already  have  numerous  se- 
lections by  the  leading  opera  stars  affected  by 
the  decree  including  Caruso,  Scotti,  Farrar,  Sem- 
brich  and  Eames,  they  will  not  be  greatly  incon- 
venienced by  the  new  order  coming  at  this  time. 
They  can  make  all  the  records  required  before 
or  after  the  season  at  the  Metropolitan. 

The  Columbia  Phonograph  Co.'s  list  of  grand 
opera  records  are  offered  by  arrangement  with 
the  Fonotipia  Co.,  Who  do  all  their  recording  in 
Europe  and  do  not  require  the  services  of  the 
artists  until  the  return  to  Europe  after  their 
Metropolitan  season. 


NEW  DEFINITION  OF  "DVnVIORTALITY.^ 


It  has  been  stated  in  publications  devoted  to 
the  interests  of  ri^■al  political  parties  that  the 
talking  machine  record  entitled  "Immortality," 
made  by  William  Jennings  Bryan,  was  chosen 
with  a  view  to  keeping  clearly  before  the  people 
the  undying  candidacy  propensities  of  the  Demo- 
cratic champion. 


An  ad.  that  doesn't  tell  the  truth  is  a  good 
deal  like  a  glass  of  water  colored  to  look  like 
wine.  The  drinker  isn't  liable  to  come  back  for 
more  after  the  first  swallow. 


The  Cleveland  Phonograph  Co.,  Cleveland,  O., 
have  incorporated  with  a  capital  stock  of  $300,000. 
Incorporators,  E.  C.  Beach,  F.  W.  Treadway, 
William  H.  Marlatt,  Charles  J.  Ford  and  Albert 
L.  Austin. 


OUR 


VICTOR  RECORDS 

Guaranteed  Perfect 

Wc  have  arraiiucil  for  two  out  irel  v  tlistinct  and  separate  stocks  of  VICTOR  RECORDS 
().\l«;  KKT.XII..  ONK  WHOLKSALK.'  Bv  this  system  wo  are  enabled  to  uuarantce  our 
Wholesale  Trade  that  they  will  receive" from  iis  VICTOR  RECORDS  in  absolutely  the 
same  condition  they  are  supplied  us  bj'  the  factor> . 

.NOT  RKCOKDSTIIAT  HAVE  KKKX  USED  FOR  DKMOXSTKATING  MACHINES  ; 
NOT  KM;C0RDS  THAT  HAVE  BEEN  PLAYED  FOR  RETAIL  PROSPECTS 


Hut- 


Absolutely  New  Unplayed  Records 


We  don't  neetl  \o  eidarge  upon  the  ads  anla^ies  of  this  system.  You  will  appreciate 
it.    We  oriji-inati'd  the  system  of  supplying-  the  hisih-tirade 

RED  SEAL  RECORDS  IN  SEALED  ENVELOPES 

Tliis  is  iipprci-iMteil  \<y  i1c:i1its  in  \  ictor  Kci-orils.  :iiul  wo  are  sure  the  new  iiietlioil  of  lillini; 
wliolesiile  ortlers  from  a  stoek  w  liii-li  is  in  no  \va,\- t-onnected  witli  o\ir  retail  stitck  will  he  e\  en  luon- 
ai>|)roei[ile(l  liy  tliein. 

If  You  Want  New  Records,  Send  Us  Your  Orders 


The  Eastern  Talking  Machine  Co.,  BostonXs 

Original  Distributers  of  Victors  in  New  England 

LARGEST  STOCK  —  BEST  SERVICE 


Fifteen  Ycnm  an  Exclusive  TulkiiiK  Machine  House 


THE  TALKING  MACHINE  WORLD. 


5 


1 


The  dealers  who  oret  the  bio^oest  returns  from  the  Victor  business  are  those 
who  stick  to  the  Victor  quality  idea. 

These  dealers  emphasize  the  Victor's  fine  musical  qualities  at  every  turn. 
They  provide  elaborate  and  appropriate  surroundings  for  the  Victor ;  they  give 
frequent  high-classed  concerts,  and  they  speak  of  the  Victor  and  advertise  the 
Victor  as  a  musical  instrument. 

Victor  quality  means  money  to  them. 

If  you  have  not  fully  grasped  the  Victor  quality  idea  you  are  not  getting 
your  full  share  of  Victor  business. 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  Needles  on  Victor  Records. 


Full  information  can  be  obtained  from  the  following  Victor  dealers: 


Albany.  N.  Y  Finch  &  Halin. 

Altoona,  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillies  &  Crew  Co. 

Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  Ala — E.  E.  Forbes  Piano  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 
.  American  Talking  Machine  Co. 
.  W.  D.  Andrews. 
Neal,  Clark  &  Neal  Co. 
.  American  Phonograph  Co, 
.Orton  Brothers. 
,  The  Klein  &  Heffelman  Co. 
.  Stone  &  Barringer  Co. 

.  Lyon  &  Healy. 
The  Rudolph  Wurlitzer  Co. 
The  Talking  Machine  Co. 

Cincinnati,  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 
Eclicse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 
Des  Moines,  Iowa  Jones  Piano  Co. 

llarger  &  Blish. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


Brooklyn.  N.  Y. 
Buffalo,  N.  Y.. 

Burlington.  Vt. 
Butte,  Mont.... 

Canton,  O  

Charlotte,  N.  C. 
Chicago,  III  


El  Paso,  Tex  W.  G.  Walz  Co. 

Escanaba,  Mich   Grinnell  Bros. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids.  Mich.. J.  A.  J.  Friedrich. 

Honolulu.  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind  T.  H.  Towell  Co. 

C.  Koehring  &  Bro. 

Jacksonville,  Fla  Alexander  Seewald  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,' Neb  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 

Los  Angeles,  Cal  Sherman,  Clay  &  Co. 

Memphis,  Tenn  E.  E.  Forbes  Piano  Co. 

O.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis,'Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark,  O  Ball-Fintze  Co. 

New  Haven,  Conn — Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein.  Ltd. 


New  York,  N.  Y. 


. ..Blackman  Talking  Machine  Co. 
Sol  Bloom,  Inc. 
C.  Bruno  &  Son,  Inc. 
I.  Davega,  Jr.,  Inc. 
.S.  B.  Davega  Co. 
Chas.  H.  Ditson  &  Co. 
The  Tacot  Music  Box  Co. 
Landay  Brothers,  Inc. 
The  Regina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 

'Peoria,  III  Chas.  C.  Adams  &  Co. 

Philadelphia,  Pa  Sol  Bloom. 

Louis  Buehn  &  Brother. 

J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Western. Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Pittsburgh  Phonograph  Co. 

Powers  &  Henry  Co. 

Standard  Talking  Machine  Co. 
Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va  The  Cable  Co 

W.  D.  Moses  &  Co. 

Rochester,  N.  V  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  S:  Anson  Music  Co. 

San  Antonio.  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Alachine  Exchange. 

Spokane.  Wash  Eiler's  Piano  House. 

Sherman,  Clay  &  Co. 
St,  Louis.  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

KoeIiler"&  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Currier  Co. 
Washington,  D.  C  .John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


6 


THE  TALKING  IVIACHINE  WORLD. 


NEWS  FROM  SOUTHERN  CALIFORNIA. 


strong  Undercurrent  of  Trade — Political 
Records  Big  Sellers — Schooling  Edison  Deal- 
ers— Recent  Visitors  to  Los  Angeles — A  Bud- 
get of  California  Items. 


(Special  to  The  Talking  Machine  'Woi  ld.) 

Los  Angeles,  Cal.,  August  27,  1908. 
There  is  a  surprisingly  strong  undercurrent 
of  activity  in  the  trade  just  now — a  movement 
which  seems  quite  unprecedented  at  this  time  of 
the  year.  The  spirit  of  continual  endeavor  seems 
to  be  universal.  Most  of  the  dealers  are  continu- 
ing their  campaigns  for  business  and  planning  for 
the  holidays.  The  announcement  of  the  National 
Phonograph  Co.  regarding  the  new  types  of  ma- 
chines and  the  new  Edison  amberol  records  has 
created  more  interest  than  anything  else,  al- 
though the  Victor  exchange  of  discontinued 
records  was  a  very  welcome  proposition,  as 
many  such  records  had  accumulated  from  time 
to  time.  The  Victor  Bryan  records  and  then  the 
Taft  records,  for  both  Edison  and  Victor,  have 
served  as  attractions  for  the  dealers  and  no 
time  has  been  lost  in  getting  the  business  with 
them.  Every  dealer  is  featuring  in  his  advertis- 
ing and  show  windows  these  records  -by  the  two 
candidates  for  presidency. 

The  Geo.  J.  Birkel  Co.  are  among  the  busiest 
dealers  in  the  city  and  their  continued  news- 
paper advertising  brings  them  excellent  returns. 
The  advertising  of  new  Bryan  and  Taft  records 
together  with  a  very  attractive  show  window  dis- 
play, doubtlessly  accounts  for  the  volume  of 
business  done. 

Ed.  Geissler  has  returned  from  a  vacation  trip 
spent  in  Yosemite  Valley,  where  he  had  a  most 
pleasant  time.  He  is  now  busy  planning  for  his 
fall  trade.  Both  A.  Graham  Cook  and  Irving 
Andrews  have  had  their  vacation  and  are  busy 
as  usual  again. 

W.  A.  Scott,  of  the  Columbia  Phonograph  Co., 
has  been  in  this  city  on  his  vacation  and  has 
spent  a  good  deal  of  his  time  with  Manager 
Stidham,  of  this  city,  who  reports  a  good  disc 
record  business.  In  their  windows  they  are  dis- 
playing a  symphony  grand,  in  front  of  which 
is  an  old  style  cylinder  machine,  suspended  be- 
tween the  two  is  a  sign  bearing  the  words, 
"From  the  Old  to  the  New." 

The  Southern  California  Music  Co.  have  sold 
a  number  of  Edison  business  phonographs.  They 
mean  to  make  a  special  feature  of  these  ma- 
chines. 

J.  H.  Gill,  representative  of  the  National 
Phonograph  Co..  has  been  in  this  city  demon- 


strating and  schooling  the  dealers  in  the  new 
product  of  the  National  Phonograph  Co.  His 
visit  was  a  very  pleasant  one  and  much  ap- 
preciated by  the  jobbers  and  dealers. 

The  Southern  California  ^Music  Co.  have  been 
doing  a  large  business  with  the  carrying  boxes 
for  Edison  records,  which  they  lately  announced 
to  the  trade,  and  have  also  been  sending  some 
attractive  advertising  matter  to  their  dealers 
with  their  names  printed  thereon.  Frank 
Moreno,  who  has  taken  a  position  as  Spanish 
salesman  and  interpreter,  expects  to  increase  the 
demand  for  talking  machines  and  records  among 
the  Spanish  and  Mexican  customers  and  is  in- 
troducing the  recently  received  Zonophone  Mexi- 
can records.  R.  A.  Smith,  of  Jerome,  Arizona, 
has  stocked  a  complete  catalog  of  Edison  Mexi- 
can records  through  the  same  firm. 

A.  J.  Caldwell,  of  Caldwell  &  Carithers,  Red- 
lands,  Cal.,  has  been  making  a  call  on  the  Edi- 
son jobbers  in  this  city.  He  states  business  as 
being  very  good  in  his  section  and  makes  a 
specialty  of  developing  trade  by  means  of  the 
automobile,  which  he  says  is  the  best  ad.  he 
could  have.  The  popularity  of  Clark  Bros.,  Edi- 
son dealers  of  Uplands,  seems  renowned,  they 
having  received  and  filled  an  order  for  records 
from  the  far  away  state  of  Florida.  This  spealis 
either  very  well  for  Clark  Bros,  or  poor  for 
Florida  dealers. 

Visitors  to  the  city  recently  were  T.  J.  Ham- 
met,  Victor  and  Edison  dealer  of  Redlauds,  Cal.; 
F.  A.  Homan,  of  Homan  &  Co.,  Fresno,  who 
handle  sporting  goods  and  the  largest  line  of 
talking  machines  in  the  Valley;  George  T. 
Fisher,  Tucson,  Arizona,  Victor  and  Zonophone 
dealer,  who  is  spending  a  few  days  at  the  sea- 
shore. Mr.  Miller,  of  the  Miller-Sterling  Co., 
who  it  will  be  remembered  recently  bought  the 
Victor  &  Edison  business  of  E.  L.  Andrews  & 
Sons,  Phoenix,  Ariz. 

The  Southern  California  Music  Co.'s  San 
Diego  branch,  has  recently  made  improvements 
in  the  talking  machine  department,  changing 
their  stock  system  to  better  advantages.  Mrs. 
Spooner  has  returned  from  a  week  at  La  Jolla, 
V.  here  she  has  spent  her  vacation.  Mr.  Nicholls 
is  very  much  impressed  with  the  Edison  line  and 
is  doing  a  splendid  business  with  the  same. 
Thearle  &  Co.,  of  the  same  city,  are  preparing 
to  move  to  their  new  building  and  are  adver- 
tising a  special  instalment  plan. 

The  Wiley  B.  Allen  Co.'s  branch  are  selling  a 
great  many  Victors.  The  date  of  their  removal 
has  not  yet  been  decided  but  they  expect  to 
occupy  the  premises  in  which  Thearle  &  Co.  now 
are. 


R.  A.  Wise,  of  Clark  Wise  &  Co.,  San  Fran- 
cisco, has  returned  to  that  city  after  spending 
his  vacation  at  Coronado  beach. 

Jas.  A.  Stitt,  treasurer  of  the  Southern  Cali- 
fornia ]Music  Co.,  has  returned  from  a  trip  East, 
and  has  some  new  ideas  for  the  benefit  of  the 
talking  machine  department. 


PHONOGRAPHIC  POTJITRY. 


"My  dear!"  crowed  Mr.  Rooster, 

His  tone  denoting  wrath, 
"Why  would  you  always  listen 
To  that  loud  phonograph? 
You  see  it's  most  alarming; 

Dame  Nature's  played  us  tricks. 
Just  look  at  what  she's  given  us. 
These  phonograpnic  chicks." 

— Howard  Taylor  Middleton. 


DESERTS  BUSINESS  FOR  MARRIAGE. 


(Special  to  The  Talkiug  Machiue  Woi  Id.) 

Pittsburg.  Pa.,  September  5,  1908. 
All  of  the  old-time  talking  machine  boys  will 
learn  with  regret  that  Miss  A.  C.  Schaefer  has 
left  the  talking  machine  business,  having  been 
married  recently  to  Adolph  R.  Meyer,  a  most 
estimable  young  business  man  of  the  Northside, 
Pittsburg,  Pa.  Miss  Schaefer  entered  the  talk- 
ing machine  business  when  a  mere  child,  her 
father  Joseph  Schaefer  being  the  first  dealer  in 
the  city  of  Pittsburg.  The  old  dealers  who 
started  earlj'  in  the  business  received  their  first 
bills  of  goods  through  Mr.  Schaefer.  When  he 
gave  up  the  business  Miss  Schaefer  went  with 
Henry  Braun,  of  Allegheny,  Pa.,  and  remained 
with  him  a  number  of  years,  later  .going  with 
the  Powers  &  Henry  Co.,  of  Pittsburg,  with 
whom  she  stayed  until  last  month.  Miss 
Schaefer's  tact,  amiability  and  integrity  are  gen- 
erally known  and  require  no  comment,  and  her 
retirement  from  the  business  will  be  regretted 
not  only  by  the  firm  she  leaves,  but  by  all  with 
whom  she  came  in  contact  in  her  experience  in 
the  talking  machine  trade.  After  September 
15th  Mr.  and  Mrs.  Meyer  expect  to  reside  in 
Bellevue,  Northside,  Pittsburg. 


WERLEIN"S  ENLARGED  "TALKER"  STORE. 


( Special  to  The  Talking  Machine  World.) 
New  Orleans,  La.,  September  6.  1908. 
Owing  to  the  enlargement  of  the  talking  ma- 
chine stock  of  the  Philip  Werlein  house,  due  to 
the  purchase  of  part  of  stock  of  the  Cable  Com- 
pany's department  when  the  latter  was  closed 
out,  it  has  been  found  necessary  'to  move  the 
department  from  the  fourth  down  to  the  first 
floor.  It  is  planned  to  manage  the  entire  de- 
partment and  make  it  one  of  the  most  elaborate 
in  the  South. 


HE   DID   SOMETHING   TO   AROUSE  THE 
COUNTRY. 

"GiAC  me  a  little  time,"  said  the  literary  young 
man,  "and  I  will  do  something  that  will  arouse 
the  country." 

Three  months  later  he  had  his  chance.  He 
was  peddling  alarm  clocks  in  a  farming  com- 
munity. 


ANDREWS  TALKING  MACHINE 
— =  SUPPLY  HOUSE — 

Credits  itself  with  being  the  quickest  and  most  prompt  ship- 
per of  all  orders  on  this  line — making-  no  distinction  on  size 
of  order,  as  our  stock  is  large  and  complete. 

GENERAL  DISTRIBUTERS  FOR 

EDISON  and  VICTOR  MACHINES 

and  RECORDS 

COMPLETE  STOCH  OF 

RECORD  CABINETS,  HORNS  and  Accessories 

A  Trial  Order  Will  Convince 


SYRACUSE,  N.  Y.  W.  D.  ANDREWS  BUFFALO,  N.  Y. 


The  "political  record"  is  a  live  issue. 


THE  TALKING  MACHINE  WORLD. 


7 


HIS  MASTERS  VOICE 


REG.  U.S.  PAT.  OFF. 


October  List  of  New  Victor 

Records 

Get  the  complete  list.  Be  in  position  to  give  every  customer  what  he  wants  when  he  wants  it.  Don't 
make  it  necessary  for  a  single  customer  to  go  elsewhere  for  a  record  that  you  ought  to  have. 


All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


8-Incb— 35  cents 


No. 

5417   American  Polka.    Accordion  Solo. 

John  J.  Kimmel 

5455    Smarty  Miss  Jones  and  Mr.  Murray 

5434    A  Mighty  Fortress  (Ein'  Feste  Burg). 

Trinity  Choir 

54C0    Rah,  Rah,  Rah  (from  "The  Soul  Kiss"). 

Peerless  Quartet 

10-lncb— 60  cents 

5549    Ye  Ancients  March  Arthur  Pryor's  Band 

5569    "Morning,  Cy!"  Barn  Dance  Victor  Dance 

Orchestra,  Walter  B.  Rogers,  Conductor 

5548    Spanish  Dance.   Violin  Solo.     .Howard  Rattay 

5560  Dill  Pickles  Rag  (Ragtime  Two-Step).  Xylo- 

phone Solo  Chris.  Chapman 

5565    American  Valor  March.     Mandolin  and  Harp- 
Guitar  Duet  Siegel  and  Butin 

52007    Tout  Passe  Waltz.   Whistling  Solo. 

Guido  Gialdini 

5547    Any  Old  Port  in  a  Storm  Frank  C.  Stanley 

5563    Wilson's  Lullaby  Al.  H.  (Metz)  Wilson 

5567  The  Soft  Southern  Breeze  (from  "Rebekah"). 

Harry  Macdonough 

5561  I  Was  Roaming  Along  Arthur  Collins 

5568  Sunbonnet  Sue. 

Plarry  Macdonough  and  ITaydn  Quartet 

5545  Don't  Take  Me  Home  Eddie  Morton 

5546  Somebody  Lied  Eddie  Morton 


No. 

52008  Tobermory  Harry  Lauder 

52009  I\illiecrankie  Harry  Lauder 

5566   The   Boy  Who    Stuttered  and  the   Girl  Who 
Lisped  Miss  Jones  and  Mr.  Murray 

5562    Old  Black  Joe  Peerless  Quartet 

5564    Tempest  of  the  Heart  (II  Balen)   (from  "Tro- 
vatore")  Alan  Turner 

5551    Let  Me  Like  a  Soldier  Fall  (from  "Maritana"). 

William  T.  Evans 

5543  Be  Sweet  to  Me,  Kid  Billy  Murray 

5550    It  Looks  Like  a  Big  Night  To-night. 

Billy  Murray 

5544  Victor  Minstrels.  No.  13  Minstrel  Record 

52526    Norma  Casta  Diva  (Queen  of  Heaven). 

The  Famous  Prayer  and  Cavatina  from  Norma. 

Giuseppina  Huguel 


12-lnch-$l 

31707    Hungarian  Fantasia  Arthur  Pryor's  Band 

31706    The  Death  of  Nelson  Harold  Jarvis 

58001    The  Wedding  of  Sandy  McNab.. Harry  Lauder 

58392    Traviata — Alfredo,    di    Questo    Core  (Alfred, 
Thou  Knowest  Not).    Finale  to  Act.  II. 

Mme.  Huguet — M.  Pini — Corsi — M.  Badini 
Grand  Finale  from  Verdi's  Traviata. 

58399    Don  Pasquale — Pronta  io  Son   (My  Part  I'll 
Play). ...  Giuseppina  Huguet — Ernesto  Badini 
Duet  from  Don  Pasquale. 


No. 

88134 


88135 


74118 


64090 


64092 


74115 


New  Victor  Red  Seal  Records 

Emma  Cal-re,  Soprano 

Plaisir  d'Amour  (Martini)  (Love's  Delight). 
12-inch,  with  Piano,  $3.    In  French. 

Emma  E}ames,  Soprano 

(a)  Si  tu  le  Veux  (Koechlin). 
(fc)  Aubade    Cherubin     (Massenet).  12-inch, 
with  Piano,  $3.    In  French. 

Emlllo   de  Gogorza,  Baritone 

(a)  Mother  o'  Mine  (Tours), 
(fe)  The   Lark   Now   Leaves   Its  Wat'ry  Nest 
(Parker).    12-inch,    with    Piano,    $1.50.  In 
English. 

Florencio  Constantino,  Tenor 

Favorita  (Donizetti)  Una  Vergine  (Like  an 
Angel).  10-inch,  with  Orchestra,  $1.  In 
Italian. 

Evan  Williams,  Tenor 

Lead  Kindly  Light   (Newman-Dykes).  10-inch, 

with  Orchestra,  $1.  In  English. 

Meistersinger  (Wagner).  Prize  Song.  12-inch, 
with  Orchestra,  $1.50.    In  English. 


74116 


r-ia7 


Gina  A'^iafora,  Soprano. 

Trovatore  (Vetdi).  Tacea  la  Notte  Placida  (My 
Heart  is  His  Alone).  12-inch,  with  Orches- 
tra, $1.50.    In  Italian. 

Alice  Nielsen,  Soprano 

Figlia  del  Reggimento  (Donizetti).  Convien 
Partir  ("  'Tis  Time  to  Part,"  from  "Daughter 
of  the  Regiment").  12-inch,  with  Orchestra, 
$1.50.    In  Italian. 


A  splendid  list !  And  every  record  with  that  remarkable  musical  tone-quality  that  distinguishes 
Victor  Records  from  all  others  and  makes  them  the  easiest  sellers  and  the  best  money-makers. 

We  help  along  the  demand  for  these  new  records  by  advertising  a  complete  list  in  our  double-page  adver- 
tisement in  the  October  issue  of  the  leading  magazines  as  well  as  by  calling  attention  to  them  in  the  daily 
newspapers  throughout  the  country  around  the  end  of  September. 

Stock  up  and  get  the  full  benefit.  Be  ready  with  the  complete  list  on  September  28 — the  simultaneous 
opening  day  throughout  America. 


Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 
Xo    get    best    results    Use    only    V  i  o  t  o  i-    Needles    on    Victor  Record 


8 


THE  TALKING  ]\tACHINE  WORLD. 


THE  OLD  NUMBERS  ARE  POPULAR. 


The  Popularity  of  Old  Time  Songs  and  In- 
strumentals  in  the  Arcades  Worthy  of  Notice 
by  Dealers  Who  Should  Feature  Records  of 
Standard  Ballads. 


It  is  not  always  the  latest  music  that  appeals 
to  pleasure  hunting  crowds,  a  fact  proven  by  the 
arcade  business.  At  one  arcade,  not  far  from 
Times  Square,  the  latest  list  of  records  is  sup- 
plemented by  that  beautiful  song  of  Nevins,  "The 
Rosary."  "El  Capitan"  march  by  Sousa,  "A  Thou- 
sand and  One  Nights"  waltz,  and  several  others 
popular  some  years  ago.  A  peculiar  fact  is  that 
the  old  numbers  mentioned  attract  the  crowd  to 
such  an  extent  that  the  machines  take  in  nearly 
double  the  amount  of  pennies  credited  to  the 
newer  selections.  Naturally  it  is  not  every  old 
selection  that  would  thus  hold  the  public  in- 
terest, even  the  "Merry  Widow"  waltz  having 
been  played  to  death,  but  a  little  study  will  en- 
able the  arcade  proprietor  to  install  a  few 
records  that  may  be  considered  "staples"  and 
which  will  live  through  several  series  of  latest 
records. 


ferent  stages  of  his  education.  By  studying  the 
progress  in  this  manner  much  has  been  learned 
that  has  led  to  better  methods  of  teaching. 

The  deaf  are  divided  into  three  classes,  those 
born  stone  deaf,  those  suffering  partial  deafness 
during  infancy,  and  those  who  become  deaf  after 
they  have  learned  to  speak  and  have  been  edu- 
cated to  a  degree.  It  is  the  partially  deaf,  oi 
second  class  who  are  helped  most  by  the  talk- 
ing machine.  The  tones  of  the  talker  are 
stronger  and  more  penetrating  than  those  of  the 
human  voice  and  moreover  have  the  advantage 
of  being  the  same  at  all  times.  These  peculiar 
features  enable  the  partially  deaf  to  soon  grasp 
and  understand  a  certain  phrase  or  a  sentence, 
and  progress  is  rapid  where  the  "talker"  is  used. 


ing,  'salesmen  are  born,  and  not  made,'  is  the 
veriest  kind  of  tomm\  rot  in  this  day  of  science 
and  progress. 

"The  salesman  goes  out  and  digs  up  business, 
while  the  order-taker  just  -shambles  around, 
waiting  to  be  fed.  like  the  hippopotamus  in  the 
menagerie. 

"What  the  world  of  salesmanship  wants  is 
educated  enthusiasm.  The  purest  of  king's  Eng- 
lish will  secure  an  audience  and  hold  attention 
for  the  salesman  anywhere,  while  slang  and 
short  cuts  of  speech  often  excite  distrust  and 
offend  the  ear  of  the  trulv  refined." 


TALKING  MACHINE  AN  EDUCATOR. 


TIPS  FOR  SALESMEN. 


Being  Employed  Most  Generally  for  the  Teach- 
ing and  Study  of  Languages. 


Few 


Bright     Excerpts  from 
Moody's  Clever  Book. 


Walter  D. 


TEACHING  THE  DEAF. 

The  Talking  Machine  Used  Most  Successfully 
in  This  Connection  by  the  Wisconsin  School 
for  the  Deaf — Better  Than  the  Human 
Voice  for  Experimental  Purposes. 


The  talking  machine  as  a  means  of  teaching 
the  deaf  to  speak  has  proven  a  decided  success 
after  long  use,  claims  the  superintendent  of  the 
Wisconsin  School  for  the  Deaf,  inasmuch  as  it 
indicates  just  what  progress  has  been  made  and 
what  the  prospects  may  be  in  any  particular 
case. 

A  number  of  tests  of  a  child's  voice  are  made 
on  one  cylinder  allowing  a  given  time  between 
t'ne  tests.  The  series  of  tests  having  been  made 
the  record  is  put  on  a  machine  and  reproduces 
the  same  sentence  uttered  by  the  pupil  at  dif- 


The  following  selections  from  "Men  Who  Sell 
Things"  give  an  excellent  idea  of  the  author's 
vigorous  and  entertaining  style,  and  contain 
truths  which  appeal  to  the  talking  machine  man 
as  every  other  man  who  sells  things: 

"The  salesman  who  hopes  to  win  real  success 
must  change  his  negative  qualities  into  positive 
ones,  and  then  stick  to  some  good  reliable  house 
where  his  chances  for  growth  are  assured. 

"A  salesman  of  experience  realizes  that  ideas 
— practical  methods  of  selling  goods — are  of  the 
greatest  value,  and  he  also  knows  that  it  pays 
him  to  search  for  them. 

"A  good  salesman  must  know  more  about  his 
goods  than  the  man  he  is  selling  to  knows  about 
them.  Knowledge  and  enthusiasm  beat  oratory 
every  time.  Enthusiasm  in  a  salesman  begets 
enthusiasm  in  a  customer. 

"Time  and  thought  taken  in  complaining  of 
competition  is  useless  expenditure  of  energy.  It 
lessens  your  capacity  for  the  accomplishment  of 
things  for  w-hich  you  were  employed. 

"The  best  salesmen  any  house  can  have  are 
the  salesmen  it  builds  for  itself.    The  old  say- 


In  the  leading  educational  institutions  the 
talking  machine  is  now  being  utilized  in  a  most 
effective  manner  for  the  study  of  languages,  and 
many  people  who  were  formerly  skeptical  have 
become  enthusiastic  over  its  merits.  Those  who 
have  tried  it  have  found  that  in  a  few  weeks 
through  this  method  they  can  speak  French,  Ger- 
man, Spanish  or  Italian,  the  method  of  learning 
being  the  same  as  pursued  by  foreigners  in  this 
country,  and  the  natural  one.  By  the  use  of 
the  phonograph  it  is  as  easy  to  write  the  lan- 
guage studied  as  to  speak  it,  the  eye,  ear,  tongue 
and  mind  working  in  harmony.  The  cost  is  in- 
significant compared  with  the  results.  Members 
of  the  faculties  of  the  best  known  universities" 
have  indorsed  the  method.  The  International 
Correspondence  Schools  of  Scranton,  Pa.,  are 
doing  splendid  work  in  this  connection,  and 
through  their  campaign  of  publicity  they  have 
made  people  consider  the  phonograph  seriously. 


Did  it  ever  occur  to  you  that  many  of  the  men 
who  would  work  great  reforms  in  the  world  are 
living  with  front  gates  that  will  not  stay  shut, 
and  in  general  bear  a  down-in-the-heel  character 
amcn.g  those  who  know  them  .best? 


Why  Not  Increase  Your  Record  and  Machine  Sales 


BY  SELLIINIG 


THE  MUNSON  FOLDING  HORN? 

Do  You  Realize,  Mr.  Talking  Machine  Man — how  much  of  your  new  business  is  due  to  your  customers 
carrying  their  machines  and  records  from  one  friend's  house  to  another's  ?  How  much  this  unconscious 
missionary  work  of  theirs  in  interesting  others  in  your  product,  and  thereby  stimulating  their  own,  is  doing  for 
this  trade  in  general  ?    And  yet  do  you  not  often  wonder  that  more  do  not  tire  of  lugging  such  clumsy  articles  ? — 

The  machines  and  records  are  all  right.  But— It  is  that  DDsbapely,  ungainly, 
nnwrapable  thing  called  a  liorn,  that  causes  all  the  trouble,  and  is  gradually  and 
will  surely  wipe  out  this  benelicial  custom  unless  you  rectiiy  it. 

WE  CAN  HELP  YOU,  IF  YOU  WILL  LET  US 


THE  MUNSON  FOLDING  HORN  FOR  DISC  AND  CYLINDER  MACHINES 

Is  the  only  One-Piece  Indestructible  Folding  Horn  on  the  Market. 
Made  of  the  finest  quality  of  Selected  Leatherette— in  plain  solid 
colors  or  handsomely  decorated  by  hand. 

WHEN  OPEN  AND  IN   USE  it  compares  in  beauty  of  line  and  WHEN  FOLDED  AND  CARTONED  it  occupies  only  a  space  of 

construction  with  any  on  the  market  and  for  purity  of  tone  repro-  33  inches  long  by  3'  .,  inches  square — An  ideal  parcel  for  carrying  or 
duction  is  far  superior  to  the  metal  horn.  handling  and  impervious  to  damage. 

LET  US  QUOTE  YOU  PRICES  AND  START  YOU  ON  THE 
ROAD    TO    A    PROHTABLE    BUSINESS    IN    THE  FALL, 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650  52  Ninth  Ave  ,  New  York  City 

TORONTO  PHONOGRAPH  CO.,  Toronto.  Onl.,  Canadian  Agents. 


THE  TALKING  MACHINE  WORLD. 


9 


sellers  «/ 
talking 
ymac^ttes^ 

J 

EDWARD  LYMAN  BILL.  -   Edilor  and  Proprietor 

J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  Dykes,  L.  E.  Bowers,  B.  Brittaim  Wilson, 
A.  J.  NicKLiN,  L.  J.  Chamberlin. 

Boston  Office  :    Ernest  h.  Waitt,  100  Boylston  St. 
ChicMo  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

PhilaLdelpkia  Office  :       Niniveapotis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edsten. 

St.  Louis  Office  :  San  Francisco  Office : 

Chas.  N.  Van  Buren.  S.  H.  Gray,  88  First  St. 

Cleveland  Office :  G.  F.  Prescott. 
Cincinnati  Office :   Bernard  C.  Bowen. 

London,  England,  Office: 

69  Basinghall  St.,  E.  C.  W.  Lionel  Sturdy,  Manager. 
Berlin,  Germany.  Chas.  Robinson,  Breitestrasse  5. 

Published  the  15th  of  every  month  at  1  Madison  Ave.  N.Y 

SUBSCRIPTION  (including  postage),  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVEKTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^^IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistSLnee  Telephones— Numbers  4677  and  4678  Gram 
ercy.   Cable  Address:  "Elbill."  New  York. 


NEW  YORK.  SEPTEMBER  15,  1908. 


TALKING  machine  circles  have  been  consid- 
erably agitated  during  the  past  month 
over  the  announcement  of  the  National  Phono- 
graph Co.  to  the  effect  that  orders  for  Edison 
phonographs  and  records  from  jobbers  and  deal- 
ers who  handle  other  lines  of  cylinder  machines 
and  cylinder  records  will  be  refused  after  Octo- 
ber  1,   an   extension   of   time,   however,  being 
granted  to  December  1  to  enable  dealers  to  dis- 
pose of  stock  on  hand.   Naturally  such  a  radical 
action  on  the  part  of  a  great  producing  company 
must  arouse  keen  criticism,  and  The  World  has 
been  in  receipt  of  many  communications  from 
jobbers  and  dealers  who  do  not  take  kindly  to 
the  new  condition  of  affairs.    The  J.  K.  Savage 
Supply  Co.,  St.  Louis,  Mo.,  state  in  a  communi- 
cation:    "It  will  lead   to  outlaw  dealers  and 
price-cutting  such  as  has  not  been  known  before." 
Mr.  Savage  characterizes  the  move  as  "a  steam- 
roller edict  which  is  a  move  in  restriction  of 
trade."    There  is  no  question  about  the  restric- 
tion of  trade  in  a  move  of  this  kind,  for  it  puts 
up  the  bars  in  such  a  manner  that  they  canliot 
be  vaulted  over,  and  to  say  to  a  business  man, 
"You  cannot  have  our  product  unless  you  will 
agree  to  sell  none  but  ours,"  has  rather  a  harsh 
and  grating  sound,  particularly  to  the  men  who 
have  been  advertising  and  stocking  up  in  other 
lines.   But  the  National  Phonograph  Co.,  through 
its  officials,  claim  that  the  move  was  made  neces- 
sary by  certain  existing  conditions,  and  that  in 
order  to  thoroughly  protect  their  own  interests 
the  promulgation  of  the  edict  was  necessary.  In 
other  words,  it  is  obvious  that  the  intent  of  the 
National  directors  is  to  make  their  jobbers  and 
dealers  more  exclusive  Edison  forces  than  ever 
before. 


IN  the  first  place,  in  considering  a  subject  of 
this  kind,  it  must  be  assumed  that  certain 
restrictions  will  forever  be  placed  upon  an  indus- 
try which  is  held  in  the  grip  of  a  few  men,  and 


whether  the  conditions  imposed  are  pleasant  or 
not,  they  have  to  be  accepted,  temporarily  at 
least,  because  the  producing  forces  hold  the  coign 
of  advantage.  They  occupy  a  position  where- they 
can  dictate  terms  and  policies,  but  before  we 
denounce  any  set  of  men  for  adopting  business 
methods  which  they  deem  necessary  to  protect 
their  own  interests,  it  is  well  to  figure  what  we 
would  do  ourselves  under  similar  conditions.  It 
is  human  nature  to  adopt  methods  of  protection 
whenever  necessary,  and  business  men  as  a  rule 
are  not  in  business  purely  for  their  health.  They 
purpose  to  conserve  their  interests  in  every  pos- 
sible manner,  and  when  they  control  patented 
inventions,  they  are  quite  apt  to  insist  upon 
terms  and  policies  which  must  be  rigidly  en- 
forced. A  limited  trade  must,  therefore,  always 
be  subject  to  rules  and  regulations  imposed  upon 
them  by  men  who  control  the  sources  of  sup- 
plies. The  talking  machine  trade,  which  is  a 
limited  industry,  is  in  the  hands  of  a  very  few 
corporations.  These  controlling  forces  have 
agreements  which  clearly  stipulate,  down  to  the 
minutest  detail,  just  what  they  expect  from  the 
men  who  sell  their  product.  These  business  con- 
tracts are  explicit  in  defining  the  position  of 
jobber  and  dealer,  and  they  are  not  signed  until 
after  each  clause  is  carefully  gone  over.  But 
suppose  the  jobber  or  dealer  objects  to  certain 
details — he  has  no  recourse,  because  he  cannot 
purchase  the  same  kind  of  goods  in  the  open 
market.  His  future  is  influenced  by  methods  in 
vogue  in  a  restricted  industry. 

BUT  then  there  is  the  reverse  side  of  the 
medal.  By  imposing  certain  conditions 
upon  jobbers  and  dealers,  the  men  who  control 
the  talking  machine  trade  have  made  price-cut- 
ting and  trade  demoralization  impossible.  They 
have  made  stable  conditions  where  without  regu- 
lations being  strictly  enforced,  the  future  of  the 
industry  may  have  been  seriously  jeopardized 
under  pressure  at  any  time.  And  again,  the 
manufacturers  of  talking  machines,  by  their 
enormous  advertising  expenditures,  have  created 
a  demand  for  machines  and  they  look  upon  th? 
field  as  exclusively  their  own,  they  having 
created  the  demand  for  the  article.  And  another 
thing  in  this  connection:  it  should  not  be  for- 
gotten that  manufacturers  in  any  line  cannot 
long  survive  unless  they  produce  a  product 
which  may  be  profitably  sold  at  retail.  Now,  a 
company  officered  by  intelligent  men  cannot 
adopt  a  policy  which  will  render  their  product 
unprofitable  for  the  retailer  without  being  forced 
to  abandon  that  policy  just  as  soon  as  the  lack 
of  profits  become  apparent.  The  talking  machine 
business  has  thus  far  been  profitable  from  every 
viewpoint — ^to  the  manufacturer,  to  the  jobber, 
to  the  retailer,  and  it  is  to  be  hoped  that  those 
conditions  will  continue. 

There  must  be  sufficient  profits  in  retailing  a 
product  to  interest  dealers  and  hold  them  loyal 
to  that  product,  no  matter  what  it  may  be.  If 
profits  shrink,  then  as  a  natural  sequence  the 
retail  distributing  forces  will  find  other  special- 
ties to  supplant  it.  It  is  the  money-making 
power  of  a  specialty  which  will  make  merchants 
loyal  to  it.  Business  problems  always  right 
themselves  somehow,  and  we  should  not  forget 
that  the  trend  of  modern  trade  is  steadily  up- 
ward, and  that  the  talking  machine  industry  is 
broadening,  and  that  n6w  conditions  must,  from 
time  to  time,  be  felt  in  the  industry,  by  reason 
of  new  forces  being  introduced,  which  will  have 
the  effect  of.  sti-engthening  it  An  many  ways. 


A LARGE  number  of  our  readers  have  made 
some   splendid   business   connections  by 
consulting  the  "side  line"  department  of  The 
World.     There    are    many    specialties  ,  created 
which  can  be  blended  perfectly  with  the  talking 
machine  business,  specialties  which  do  not  re- 
quire either  a  vast  amount  of  space  to  exhibit  or 
much  capital  for  the  initial  purchases.    It  pays 
nowadays  to  use  every  possible  means  to  make 
business  profitable,  and  the  novelties  which  are 
exploited  in  the  columns  of  this  paper  can  with 
advantage  and  profit  be  handled  by  talking  ma- 
chine men  in  the  various  sections  of  the  coun- 
try.   Quite  a  number  of  our  readers  have  already 
written  that  they  have  been  surprised  at  some 
of  the  results  which  they  have  achieved  in  the 
line  of  specialties.    The  more  attractive  a  retail 
business   establishment,    the    more   people  will 
visit  it — hence  the  possibility  of  a  greater  num- 
ber of  sales.    That  is  one  reason  why  the  depart- 
ment stores  are  always  so  liberally  patronized  by 
shoppers  who  can  purchase  under  one  roof  a 
wonderful  variety  of  products,  staple  and  special, 
thus  saving  time  and  profit  in  many  cases,  by 
the  use  of  a  splendid  system  which  must  be  in 
vogue  in  conducting  large  business  enterprises. 
Then,  too,  when  the  talking  machine  trade  is 
dull,  the  dealers  will  have  an  opportunity  of 
helping  out  expenses  by  making  sales  in  other 
lines. 

THE  export  trade  has  kept  up  surprisingly 
well,  and  our  special  reports  indicate  a 
constantly  growing  demand  for  talking  machines 
in  a  number  of  foreign  countries — in  fact,  some 
of  the  nations  which  a  short  time  ago  were  not 
viewed  with  favor  as  fruitful  fields  for  the  ex- 
ploitation of  the  talkers  have  recently  developed 
a  surprising  demand  for  talking  machines  and 
accessories.    A  little  emphasis  placed  on  that 
particular  branch  of  the  trade  will  help  out 
materially  when  the  home  business  is  stagnant. 
In  this  connection  we  may  add  that  this  publi- 
cation has  been  a  strong  factor  in  the  develop- 
ment of  foreign  business.     We  have  received 
from  advertisers  a  number  of  communications  in 
which  they  have  expressed  surprise  at  foreign 
orders  which  they  have  received  from  their  ad- 
vertisements in  this  publication.    The  interna- 
tional infiuence  of  The  Talking  Machine  World 
is  now  generally  conceded,  and  we  may  say  with- 
out fear  of  contradiction  that  there  is  no  publi- 
cation in  any  land  which  exercises  a  greater 
influence  in  a  special  industry  in  all  parts  of 
the  world  than  does  The  Talking  Machine  World. 
There  is  no  country  on  earth  where  it  does  not 
circulate,  and  one  of  the  most  pleasing  features 
of  our  foreign  business  is  the  fact  that  sub- 
scribers in  other  countries  are  quite  as  enthusi- 
astic over  the  helpfulness  of  The  World  to  their 
business  as  our  home  readers.    We  are  in  con- 
stant receipt  of  such  letters  as  the  following, 
written  by  A.  H.  Pettifer,  Sidney,  New  South 
Wales,  who  states:     "Enclosed  please  find  $5, 
the  same  being  two  years'  subscription  to  The 
Talking  Machine  World,  for  Mr.  Black  Hadder 
and  myself,  as  per  statements  enclosed.    I  wish 
you  all  prosperity.    The  World  is  a  great  paper 
and  I  would  not  miss  it  for  a  dollar  a  copy.  I 
find  lots  of  advance  information  in  it,  prior  to 
the  manufacturers'  notices."    Such  communica- 
tions show  the  strength  which  this  publication 
has  developed  in  all  lands,  and  we  may  add  that 
this  position  has  been  won  by  giving  to  adver- 
tisers and  to  subscribers  the  largest  possible 
values.  / 


10 


THE  TALKING  MACHINE  WORLD. 


TAFT  Has  Honored 

the  Edison  Phonograph 

by  consenting  to  make  twelve  Edison  Records  of  his  speeches. 

The  opportunity  of  selling  Records  made  by  a  presidential  candi- 
date who  may  be  President  of  the  United  States,  has  too  many  adver- 
tising possibilities  to  be  overlooked  by  the  live  dealer. 

The  twelve  Taft  Records  are  now  ready.  They  are  upon  vital 
topics  in  the  campaign.  They  represent  the  platform  upon  which  the 
battle  is  to  be  fought.  They  can  be  sold  by  any  dealer  to  any  owner 
of  an  Edison  Phonograph,  and  they  can  be  sold  with  any  Edison 
Phonograph  that  is  sold. 

It  is  important  that  you  should  have  these  Records  in  stock  if 
you  are  selling  Edison  Phonographs.  If  you  are  not  selling  Edison 
Phonographs,  it  is  important  that  you  should  become  a  dealer  in 
them  at  once  because  they  pay,  and  because  they  are  not  only  the 
first  choice  of  the  two  candidates  for  presidency  of  the  United  States, 
but  they  are  also  the  first  choice  of  the  American  people. 


NATIONAL  PHONOGRAPH  COMPANY, 


59  LaLkeside  Aveiwie 
ORANGE.  N.  J. 


JOBBERS  or  EDISON  PHONOGRAPHS  AND  RECORDS 


Albany,  N.  Finch  &  H«hn. 

Alltntown   Pa. — G.  C.  Aschbicb. 
Astoria,  N.  y. — ^John  Rose. 
Atlanta,  Ga. — Atlanta  Phono.  Co.,  Phillips 

&  Crew  Co. 
Baltimore — E.  F.  Droop  &  Sons  Co. 
Bangor,  Me. — S.  L.  Crosby  Co. 
Birmin[ham,  Ala. — The  Talking  Machine 

Co. 

Boise,  Idaho — Eilcrs  Piano  House. 

Boston — Boston  Cvcle  &  Sundry  Co., 
Eastern  Talking;  Machine  Co.,  Iver  John- 
son Sporting  Goods  Co. 

Brooklyn — A.  D.  Matthews'  Sons. 

Buffalo— W.  D.  Andrews,  Neal,  Clark  i 
Neal  Co. 

Burliniton,   Vt. — American  Phono.  Co. 

Canton,  O. — Klein  &  HefTelman  Co. 

Chattanooga,  Tenn. — J.  H.  Tcniplcman  Co. 

Chicago — Babson  Bros.,  James  I.  Lyons, 
Lyon  &  Hcaly,  Montgomery,  Ward  & 
Co.,  The  Vim  Co.,  Rudolph  Wurlitzcr 
Co. 

Cincinnati,  0. — Ball-Fintze  Co.,  Ilsen  8c 
Co.,  The  Milner  Music  Co.,  Rudulpl. 
Wurlitzcr  Co. 

CItvtland — Eclipse  Musical  Co. 

Columbus,  O.— Perry  B.  Whitsit  Co. 

Dallas,  Tex. — Southern  Talking  Mach.  Co. 

Dayton,  O. — Niehaus  &  Dohse. 

Denver — Denver  Dry  Goods  Co.,  Hext 
Music  Co. 

Drs  Moines,  la. — Hopkins  Bros.  Co.,  The 
Vim  Co. 

Detroit — American  Phono.  Co.,  Grinnell 
Bros. 

Dubuque   la. — Ilarger  ft  Blisb. 
Uajlon,  Pa. — William  Werner. 
Elmira,  t/.   V. — Elmira  Arms  Co. 
HI  Past,  Ter.—W.  G.  Wali  Co. 
Filchburg,  Mm. — Irer  Johnson  Sporting 
Goods  Co. 


Fort  Dodge,  Iowa — EarW  Music  House. 

I-ort  Smith,  Ark. — R.  C.  Bollinger. 

Fort  Worth,  Texas — Cummings,  Shep- 
herd &  Co. 

Gloversville,  N.  Y. — American  Phono.  Co. 

Harrisburg — S.  K.  Hamburger. 

Helena,  Mont.— Frank  Buser. 

Houston — Texas  Piano  &  Phono.  Co. 

Hoboken,  N.  J. — Eclipse  Phonograph  Co. 

Indianapolis — Indiana  Phono.  Co.,  Kipp- 
Link  Phono  Co.,  A.  B.  Wahl  &  Co.,  Inc. 

Kansas  City — J.  W.  Jenkins'  Sons  Music 
Co.,  Schmelzer  Arms  Co. 

Kingston,  N.  Y. — Forsyth  &  Davis. 

Knoxville — Knoxville  Typewriter  and 
Phono.  Co. 

Lincoln,  Neb. — Ross  P.  Curtice  Co..  H. 
E.  Sidles  Phono.  Co. 

Los  Angeles — Southern  California  Music 
Co. 

Louisville — Montcnegro-Richm  Music  Co. 

Lotvell,  Mass.— Tho*.  Wardell. 

Manchester,  N.  H.— John  B.  Varick  Co. 

Memphis— ¥.  M.  Atwood,  O.  K.  Houck 
Piano  Co. 

Mihuaukce — T_.au rcnce  McGrcal. 

Minneapolis — Thomas  C.  Hough,  Minne- 
sota Phono.  Co. 

Mobile,  Ala.—W.  H.  Reynalds. 

Montgomery,  Ala. — R.  L.  Penick. 

Nashville,  O.— Nashville  Talk.  Mach.  Co., 

Magrudcr  &  Co. 
Ke-aark,  N.  J. — Douglas  Phono.  Co.,  A. 

O.  Petit,  Kapke  Phono.  Co. 

Newark,  O.— Ball-FinUe  Co. 

New  Bedford,  Mats. — Household  Furnish- 
ing Co. 

Nrw   Haven — Pardee-EUenberter  Co.,  Inc. 
New   York   City — Blacknian  Talking  Ma- 
chine Co.,  J.  F.   Blackman  &   Son,  I. 


Davega,  Jr.,  Inc.,  S.  B.  Davega  Co., 
Douglas  Phonograph  Co.,  Jacot  Music 
Box  Co.,  Victor  H.  Rapke,  The  Regina 
Co.,  Siegel-Cooper  Co.,  John  Wana- 
maker,  Alfred  Weiss. 

New  Orleans — William  Bailey,  Nat  Auto. 
Fire  Alarm  Co. 

Oakland,  Cal. — Kohler  ft  Chase. 

Ogden,  Utah — Proudfit  Sporting  Goods 
Co. 

Oklahoma  City,  Okla. — Smith's  Phono- 
graph Co. 

Omaha,  Neb. — Nebraska  Cycle  Co.,  Shultz 
Bros. 

Oswego,  N.  Y. — Frank  E.  Bolway. 
Patersoti,  N.  J. — Jamea  K.  O'Dea. 

Peoria,  //i.— Charles  C.  Adams  &  Co., 
Peoria  Phonograph  Co. 

Philadelphia — Louis  Buehn  &  Bro.,  C.  J. 
Heppe  ft  Son,  Lit  Bros.,  Musical  Echo 
Co.,  Penn  Phonograph  Co.,  John  Wana- 
makcr.  Western  Talking  Machine  Co., 
H.  A.  Weymann  &  Son. 

Pittsburg. — Pituburg  Phonograph  Co., 
Powers  ft  Henry  Co.,  Standard  Talldng 
Machine  Co. 

Portland,  Me.—Vf.  H.  Rosa  ft  Son. 

Portland.  Ore. — Graves  &  Co.,  Inc. 

Proi'idence — J.  M.  Dean  Co.,  J.  A.  Fos- 
ter Co.,  J.  Samuels  &  Bro.,  A.  T.  Scat- 
tergood  Co. 

Quebec— C.  Rokiuille. 

Quincy,  III. — Quincy  Phonograph  Co. 

Reading,  Pa. —  Reading  Phonograph  Co. 

Richmond — C.  B.  Haynes  ft  Co. 

Rochester — A.  J.  Deninger,  Mackie  Piano, 
O.  ft  M.  Co.,  Talking  Machine  Co. 

Sacram*nl»,  Cal. — A.  J.  Pommer  C». 


Salt  Lake  City — Clayton-Daynes  Music  Co. 
San  Antonio,  Tex. — H.  C.  Rees  Optical 
Co. 

San  Francisco — Peter  Bacigalupi  &  Sons. 

Schenectady,  N.  Y. — Finch  ft  Hahn,  Jay 
A.  Rickard  &  Co. 

Scranlon — Ackerman  ft  Co.,  Technical 
Supply  Co. 

Seattle,  IVash.—D.  S.  Johnston  Co.,  Koh- 
ler &  Chase. 

Sharon,  Po.—W.  C.  De  Forest  &  Son. 

Sioux  City,  Iowa — Early  Music  House. 

Spokane,  Wash. — Spokane  Phono.  Co. 

Springfield,  Mass. — Flint  &  Brickett  Co. 

St.  John.  N.  B.—\V.  H.  Thorne  &  Co., 
Ltd. 

St.  Louis — The  Conroy  Piano  Co.,  Koer- 
ber-Benner  Music  Co.,  Silverstone  Talk- 
ing Machine  Co. 

St.  Paul—W.  T.  Dyer  &  Bros.,  Koehlor  & 
Hinrichs,  Minnesota  Phono.  Co. 

Syracuse — W.  D.  Andrews. 

Toledo — Hayes  Music  Co. 

Toronto — R.  S.  Williams  4  Sons  Co., 
Ltd. 

Trenton,  N.  /.— Stoll   Blank  Book  and 

Stationery  Co.,  John  Sykes. 
Troy,  N.  y.— Finch  &  Hahn. 
t/<«'ca— Oark-Horrocks    Co..    Arthur  F. 

Ferriss,  Wm.  Harrison,  Utica  Cycle  Co. 
Vancouver,  B.  C— M.  W.  Waitt  ft  Co., 

Ltd. 

li'ashington — E.  F.  Droop  &  Sons  Co. 
Waycross,  Ga. — Geo.  R.  Youmans. 
Williamsporl,  Pa.—W.  A.  Myers. 
Winnipeg — R.   S.  Williams  ft  Sons  Co, 
Ltd. 

Worcester,  Mass. — Iyer  Johnson  Sporting 
Goods  Co. 


THB  TALKING  MACHINE  WORLD. 


SOME  VICTOR  POINTERS 

On  Developing  Trade  in  Victor  Bryan  and  Taft 
Records  Wliich  Will  Also  Enliven  Local 
Politics  Materially. 


The  Victor  Talking  Machine  Co.  recently  sent 
out  to  their  dealers  and  distributers  handsome 
posters  advertising  the  records  made  by  Bryan 
and  Taft.  All  the  posters  have  red,  white  and 
blue  borders,  those  listing  Taft  records  bearing 
his  portrait,  while  those  referring  to  Bryan 
records  bear  a  likeness  of  that  popular  candi- 
date. In  addition  to  the  posters,  the  Victor  Co. 
furnished  several  suggestions  for  advertising  the 
records,  which  should  greatly  aid  the  dealer  in 
his  publicity.  A  sample  program  for"  a  political 
rally  of  either  party  was  also  furnished  with  the 
following  excellent  pointers  regarding  the  best 
method  of  introducing  the  records: 

"As  soon  as  you  receive  the  Bryan  and  Taft 
records,  call  personally  on  the  editor  of  your 
local  paper  and  ask  him  to  visit  your  store,  and 
hear  the  Bryan  records  if  he  is  a  Democrat,  or 
the  Taft  records  if  he  is  a  Republican.  Then 
suggest  that  he  co-operate  with  you  in  making 
political  capital  out  of  these  records,  by  giving 
a  public  rally,  to  which  everyone  is  invited.  Tell 
him  (and  truly,  too)  that  Mr.  Bryan  or  Mr.  Taft 
will  be  pleased  to  learn  from  his  paper  his 
enterprise  in  bringing  these  records  before  his 
local  constituents.  Make  him  feel  that  all  the 
glory  is  his,  and  at  the  same  time  see  that  you 
get  your  name  and  the  Victor  just  as  conspicu- 
ously displayed. 

"With  the  assistance  of  the  editor  you  would 
have  little  difficulty  in  getting  the  mayor  to  act 
as  chairman  of  a  Republican  or  a  Democratic 
rally,  where  Mr.  Taft  or  Mr.  Bryan  would  ad- 
dress them  on  the  important  topics  of  the  day. 
If  your  mayor  is  a  Republican,  then  ask  all  the 
Republican  leaders  to  act  as  vice-presidents  at  the 
Taft  meeting,  and  a  week  later  repeat  with  a 
Bryan  rally  under  the  auspices  of  the  Demo- 
cratic editor  and  leaders,  or  vice  versa,  as  the 
case  may  be. 


"To  run  the  entire  list  of  Taft  or  Bryan  rec- 
ords by  themselves  would  be  too  monotonous, 
and  to  add  interest  and  variety,  records  appro- 
priate to  the  occasion  should  he  wedged  in  be- 
tween each  speech.  Don't  try  to  give  a  grand 
opera  concert  to  a  political  gathering — one  of  a 
patriotic  and  snappy  character  will  be  best." 


SUPPLY  AND  PRICE  OF  MICA. 


Some    Interesting    Figures  for  Manufacturers 
Supplied  by  the  United  States  Authorities. 


Makers  of  sound  boxes  for  talking  machines 
will  no  doubt  be  interested  in  the  following  in- 
formation regarding  the  supply  and  price  of 
mica  compiled  from  the  forthcoming  annual  re- 
port of  the  United  States  Geological  Survey 
upon  the  production  of  mica  in  1907,  which 
shows  an  output  valued  at  $392,111.  This  prod- 
uct came  from  eleven  states — North  Carolina, 
South  Dakota,  Alabama,  South  Carolina,  Colo- 
rado, New  Hampshire,  Idaho,  Georgia,  Virginia, 
New  Mexico  and  Maine — named  in  order  of  value 
of  output.  Of  these  states,  Alabama,  South  Caro- 
line, Georgia  and  Maine  reported  no  production 
in  1906,  while  Connecticut  is  credited  with  no 
production  in  1907,  as  against  a  small  one  in 
1906. 

The  production  of  sheet  mica  amounted  to 
1,060,182  lbs.,  valued  at  $349,311,  a  decrease  in 
quantity  of  412,918  lbs.,  and  an  increase  in  value 
of  $82,063  as  compared  with  1906.  The  decrease 
in  quantity  and  the  increase  in  value  are  due 
to  the  fact  that,  as  reported  to  the  Survey,  in 
1907  a  larger  proportion  of  the  mica  was  manu- 
factured than  in  1906. 

The  average  price  of  sheet  mica  for  the 
United  States  during  1907,  as  deduced  from  the 
total  production,  was  33  cents  per  pound,  as 
compared  with  17.7  cents  in  1906.  The  average 
prices  per  pound  of  sheet  mica  as  reported  in 
the  production  from  several  states  were  as  fol 
lows:  Idaho,  $1.50;  Alabama,  72  cents;  South 
Dakota,  33.4  cents;  North  Carolina,  32. .5  cents; 


11 


South  Carolina,  30  cents;  New  Hampshire,  206 
cents;  Virginia,  17.7  cents;  Colorado  9  cents. 
With  the  exception  of  Colorado,  the  average 
price  of  sheet  mica  in  all  of  these  states  was 
considerably  higher  in  1907  than  in  1906,  and 
the  figures  bring  out  well  the  fact  that  a  much 
larger  proportion  of  manufactured  mica  was  in- 
cluded in  these  reports. 


THE  "TALKER"  IN  MINING  CAMPS 

Has  Brought  Pleasure  and  Contentment  to  the 
Men  Says  a  Superintendent  Who  Enthuses 
Over  This  Creation. 


"We  consider  the  talking  machine  a  great  nec- 
essity in  our  mining  camp.  In  fact,  I  know  of 
nothing  that  could  take  its  place."  This  is  the 
story  told  by  a  mine  superintendent  who  is  con- 
nected with  a  large  company  in  the  state  of 
Sonora,  Mexico,  to  The  World: 

"We  employ  at  our  mine  a  great  many  men, 
from  two  to  five  hundred,  and  are  some  distance 
from  the  railroad  town  where  the  men  might 
find  amusement.  Our  past  experience  has  been 
full  of  trouble,  as  we  could  not  keep  our  men 
at  home  after  pay-day.  On  this  occasion  they 
would  leave  camp  for  town,  and  to  reach  town 
they  would  have  to  travel  two  days  by  team. 
After  they  once  left  we  seldom  saw  them  back 
again,  for  they  would  get  on  a  "spree"  and 
spend  all  they  had  for  liquor.  In  this  way  we 
were  compelled  to  "break  in"  new  hands,  which 
was  not  an  easy  task.  One  Christmas  a  friend 
of  mine  sent  me  a  present  of  a  fine  talking  ma- 
chine and  a  good  supply  of  records,  and  many 
thanks  to  the  friend  who  eventually  put  an  end 
to  a  great  lot  of  my  troubles.  I  used  to  sit  in 
my  office  and  listen  to  the  machine  by  the  hour, 
as  I  was  famished  for  music  myself.  Every  day 
the  men  going  to  and  from  shifts  would  stop 
and  ask  me  to  play  for  them.  This  I  did,  and 
finally  found  myself  playing  for  them  most  of 
the  time.  They  would  come  in  the  evening  in 
crowds  and  sit  all  about  my  house  and  seem  to 
be  more  contented  with  such  amusement  than 
anything  else.  The  result  was  that  they  got  so 
interested  I  decided  to  buy  one  for  them.  It 
proved  such  a  success  that  I  later  purchased  two 
more  for  them  and  now  when  the  day's  work  is 
done,  instead  of  gambling  and  drinking  and 
creating  disorder  among  themselves  they  gather 
around  these  machines  and  amuse  themselves 
,with  whatever  is  the  favorite.  Strange  to  say 
their  taste  runs  to  the  best  class  of  music,  while 
once  in  a  while  they  have  some  comics.  We 
have  been  obliged  to  build  a  dance  floor  where 
they  hold  weekly  dances,  for  which  a  talking  ma- 
chine furnishes  music.  They  have  established 
among  themselves  a  record-buying  fund,  of 
which  I  am  treasurer,  and  now  after  every  pay- 
day they  make  donations,  and  with  them  buy 
most  all  the  new  records  made.  I  have  seen  the 
talking  machine  used  for  lots  of  things,  but  it 
never  proved  so  practical  to  me  before." 


BELFAST'S  ENTERPRISING  JOBBER. 


T.  Bdens  Osborne,  the  prominent  talking  ma- 
chine jobber  of  Belfast,  Ireland,  who  displays  a 
liberal  streak  of  Yankee  push  and  ingenuity  in 
exploiting  his  business,  has  taken  advantage  of 
numerous  opportunities  to  give  public  exhibi- 
tions and  demonstrations  of  the  various  ma- 
chines and  records  handled  by  him  but  chiefly 
the  Auxeto-Gramaphone.  The  last  concert  re- 
ported was  given  in  the  Botanic  Gardens  Park, 
Belfast,  on  August  5,  under  Mr.  Osborne's  direc- 
tion and  twenty-seven  selections  were  on  the 
programme,  while  special  arrangements  were 
made  for  encores.  The  selections  covered  a  wide 
range  from  operatic  and  popular  airs,  including 
records  by  Melba,  Patti,  Tetrazzini,  Caruso, 
Hariy  Lauder  and  the  Coldstream  Guards'  band. 


Is  what  you  sell  worth  more  after  it  leaves 
your  hands  than  when  you  flrst  came  in  touch 
with  it?  This  is  a  good  test  to  apply  to  your 
own  efforts  at  salesmanship  of  which  advertising 
is  but  a  form. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  wiU  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

LC.S.  LANGUAGE  SYSTEM 

PHONOGRAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  you  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  .postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  QIS,  SCRANTON,  PA.. 


12 


THE  TALKING  MACHINE  WORLD. 


« THE  PLEASURE  IS  DOUBLED  AND  YOUR  COST  IS  REDUCED 


99 


WHEN   YOU  BUY 


ZON-O-PHONE  RECORDS 

COMPARE    THEM    WITH    OTHERS    AND    BE  CONVINCED. 


The  money  spending  people  of  the  country  are  being  constantly  confronted,  through  the  leading  magazines, 
with  the  foregoing  statement.  As  a  result,  inquiries  as  to  where  Zon-o-phone  goods  can  be  bought  are 
pouring  in.   These  are  referred  to  the  dealers  in  that  locality.    Who's  getting  them  in  your  town  ?   Are  you  ? 


Tapering 
Arm 
Zon-o-phones 

from 

$20.00 

to 

$75.00 


ON  SPEAKING  TERM 


REC.U.S.PAT.OFFICE 


Zon-o-phone 

10  inch 

Records 

60  cents 


Zon-o-phone 

12  inch 

Records 

$1.00 


Are  you  sure,  Mr.  Dealer,  that  you  are  pushing  the  best  Talking  Machine  line— not  alone  best  in  quality 
but  best  for  profitable  results  ? 

If  it  isn't  the  Zon-o-phone,  you  are  deceiving  yourself  in  both  cases.   May  we  enlighten  you? 

Universal  Talking  Machine  Mfg.  Co. 

Camp  and  Mulberry  Sts.,  Newark,  N.  J. 


ALABAMA 

Mobil*  W.  H.  Reynalds,  167  Dauphin  St. 

ARIZONA 

Tucaon  George  T.  Fisher,  7-9  E.  Congress  St. 

CALIFORNIA 

Los  Angeles  ...So.  California  Mus.  Co.,  3Si  S.  B'way. 
San  Francisco.  .Peter  Bacigalupi  &  Sons,  1021  Golden 
Gate  Ave. 

San  Francisco. . Byron  Mauzy,  1185-75  O'Farrell  St. 
San  Francisco  .Kohler  &  Chase,  1329  Sutter  St. 

ILLINOIS 

Chicago   Benj.  Allen  &  Co.,  181-141  Wabash  Ave. 

Chicago  James  I.  Lyons,  192  Van  Buren  St. 

MARYLAND 

Annapolis          Globe  House  Furn.  Co. 

Baltimore  C.  S.  Smith  &  Co.,  611  W.  Ualtimore  St. 

Ballimore  Louis  Mazor,  1423  E.  Pratt  St. 

MASSACHUSETTS 

Boston  Pike's  Talking  Machine  Co.,  41  Wash- 
ington St 

MINNESOTA 

St.  P»ul  W.  J.  Dyer  &  Bro..  21.28  W.  (th  St. 

MICHIGAN 

Detroit   J.  E.  Schmidt,  336  Gratiot  Ave. 


Distributors  of  Zon-o-phone  Qoods : 

MISSOURI 

Kansas  City  ...Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Freyschlag   Merc.    Co.,   7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  325  Boonville  St. 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louia  D.  K.  Myers,  8880  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St. 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St. 

Paterson  J.  K.  O'Dea.  115  Ellison  .'^t 

NEW  YORK 

Astoria  IL.  I.I..  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal.  Qark  k  Neal  Co.,  «4S  Main  St. 

Brooklyn  F.  W.  Rous  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  368  Livingston  St. 

NewYork  City. .  Zed  Company,  77  Chambers  St. 

NORTH  DAKOTA 

Fargo  Stone's  Piano  Co.,  614  First  Ave.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  5th  St. 

Cincinnati  Kudolph  Wurlitzcr  Co.,  121  E.  4th  St. 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St  and 

Prospect  Ave.  • 

Columbus  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Graves  Music  Co.,  Inc.,  Ill  4th  St. 

PENNSYLVANIA 

Allegheny  H.  A.  Becker,  601  Ohio  St.,  E. 

Philadelphia. ...Disk  Talking  Machine  Co.,  13  N.  9th  St. 
Pittsburgh  C.  C.  Mellor  Co.,  Ltd.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  Mc.^rthur  Piano  Co. 

TEXAS 

Austin  Pctmecky  Company,  411  Main  St. 

Beaumont  K.  B.  Pierce  Music  Co.,  608  Pearl  St. 

Dallas  Dallas   Talking   Machine   Co.,    l.il  N. 

Ervay  St 

Houston   Southwestern  Talking  Machine  Co.,  613 

Main  St. 

CANADA 

Toronto   Whalcy,  Royce  &  Co.,  Ltd.,  158  Yonge 

St 

Winnipeg,  Man.Whalcy,  Royce  &  Co.,  Ltd. 
Yarmouth  Yarmoulli  Cycle  ( 


THE  TALKING  MACHINE  WORLD. 


13 


MIILWAUKEE'S  BUDGET  OF  NEWS. 

Dealers  Pleased  With  Outlook — Both  Retail  and 
Wholesale  Trade  Show  Decided  Improvement 
— Collections  Close  to  Normal — E.  K.  Cour- 
neen  a  New  Victor  Agent — W.  P.  Hope 
Demonstrates  New  Edison  Amberol  Records 
and  Attachments  for  Dealers — New  Columbia 
Machine  Favorably  Received — Lawrence  Mc- 
Greal  on  Executive  Committee — Excellent 
Sales  at  State  Fair. 

(Special  to  The  Talking  Machine  Woild.) 

Milwaukee,  Wis.,  Sept.  7,  1908. 

Milwaulice  dealers  are  well  pleased  with  the 
talking  machine  outlook  at  the  present  time. 
Trade  in  both  the  retail  and  wholesale  field  is 
decidedly  on  the  upward  trend,  the  summer  dul- 
ness  has  passed,  sales  are  increasing,  and  the 
prospects  are  all  pointing  to  a  fall  trade  that  will 
be  a  record  breaker.  The  most  activity  is  found 
in  the  wholesale  trade,  owing  to  the  fact  that 
retailers  about  the  State  are  laying  in  fall  stocks. 
Wholesalers  say  that  the  dealers  are  proceeding 
carefully  in  restocking,  but  that  this  line  of  the 
trade  is  showing  healthy  improvement.  Retail 
sales  in  the  city  are  steadily  increasing  and  are 
showing  much  more  life  as  "compared  with  a 
month  ago.  People  are  back  from  the  summer 
resorts,  and  the  general  trade  is  ceasing  to  be 
good  one  week  and  bad  the  following,  and  deal 
ers  say  that  business  is  displaying  a  steady 
growth  from  week  to  week.  Manufacturing  and 
general  industries  are  nearly  at  the  normal  stage 
in  the  city,  crops  of  exceptional  size  are  moving 
to  the  markets  in  the  country  districts,  and  the 
natural  result  is  that  money  has  left  the  cramped 
stage.  Practically  every  dealer,  wholesale  and 
retail,  reports  that  collections  are  decidedly  bet- 
ter. Cases  of  repossession  have  ceased  to  be  and 
cash  sales  are  more  frequent. 

Emmett  K.  Courneen,  the  new  Victor  represen- 
tative in  Wisconsin  territory,  with  headquarters 
in  Milwaukee,  is  now  busy  in  the  field. 

A  most  interesting  demonstration  of  the  new 
Edison  Amberol  records  and  the  new  Edison 
attachments  was  recently  given  to  the  Milwaukee 
dealers  at  the  salesrooms  of  Lawrence  McGreal. 
The  affair  was  in  charge  of  William  P.  Hope, 
Wisconsin  and  upper  Michigan  representative  of 
the  National  Phonograph  Co.,  and  dealers  and 
salesmen  from  all  over  Milwaukee  were  in  at- 
tendance. Mr.  Hope  at  the  time  had  recently 
returned  from  Orange,  N.  J.,  where  he  had  be- 
come familiar  with  all  of  the  new  attachments, 
including  the  new  Model  H  reproducer,  new  gear, 
etc.,  and  his  practical  demonstrations  were  of 
decided  value  to  the  dealers. 

Charles  Iddings,  manager  of  the  talking  ma- 
chine and  musical  merchandise  departments  at 
the  Joseph  Flanner  Music  House,  is  spending  a 
short  recreation  period  at  Beaver  Lake,  Wis. 
Those  in  charge  of  the  talking  machine  lines 
at  this  time  report  a  substantial  increase  in  busi- 
ness and  in  prospects. 

.  The  new  Columbia  symphony  upright,  the  first 
to  appear  in  Milwaukee,  has  arrived  at  the  estab- 
lishment of  the  Columbia  Co.  Manager  A.  D. 
Herriman  says  that  the  handsome  machine  is  at- 
tracting wide  attention  and  that  prospects  are 
that  plenty  of  sales  will  be  made.  He  reports 
improved  collections  and  looks  for  an  exceptional 
fall  business. 

Lawrence  McGreal,  wholesaler  and  retailer  of 
both  the  Victor,  and  Edison  lines,  who  was  in 
attendance  at  the  recent  meetings  of  the  execu- 
tive committee  of  the  National  Association  of 
Talking  Machine  Jobbers,  expresses  himself  as 
well  satisfied  with  the  meetings  between  the 
committee  and  the  leading  manufacturers  at 
Philadelphia,  New  York  and  Camden,  N.  J.  The 
action  taken  by  the  manufacturers  upon  the  reso- 
lutions passed  at  the  last  convention  was  all 
that  could  be  asked  for,  says  Mr.  McGreal.  The 
changes  brought  about  by  the  manufacturers  in 
regard  to  the  shipment  of  records  to  the  jobbers 
seemed  to  be  especially  satisfactory  to  Mr.  Mc- 
Greal. 

W.  J.  Augustus,  retail  talking  machine  dealer 
at  Pond  du  Lac,  Wis.,  was  a  recent  Milwaukee 
visitor. 


William  P.  Hope  is  now  in  Winnipeg,  Can., 
where  he  is  demonstrating  the  new  Edison  Am- 
berol records  and  attachments.  From  Winni- 
peg Mr.  Hope  will  go  into  the  northern  Wiscon- 
sin territory. 

An  exceptionally  fine  window  display  of  the 
Edison  business  phonograph,  electric  pianos,  Vic- 
trolas,  Reginas  and  both  Victor  and  Edison  ma- 
chines, in  the  big  show  windows  of  the  HoefHer 
Mfg.  Co.,  is  attracting  the  attention  of  Milwau- 
kee business  men. 

H.  Grey,  of  the  Rudolph  Wurlitzer  Co.,  called 
upon  the  local  trade  last  week.  . 

Lawrence  McGreal  has  been  elected  a  member 
of  the  executive  committee  of  the  Milwaukee 
Association  of  Jobbers  and  Manufacturei-s.  Mr. 
McGreal  has  taken  an  active  interest  in  civic 
and  public  affairs  of  the  city,  and  is  one  of  the 
leading  members  of  the  Merchants  and  Manu- 
facturers' Association  of  the  city. 

Excellent  sales"  were  experienced  by  retailers 
and  wholesalers  of  Milwaukee  during  the  week 
of  the  Wisconsin  State  Fair,  recently  passed. 
Dealers  from  about  the  State,  especially,  took 
advantage  of  the  low  rates  to  visit  the  city  and 
replenish  their  stocks  and  visit  the  Milwaukee 
wholesalers.  Lawrence  McGreal  followed  the 
unique  plan  of  sending  out  personal  letters  to 
dealers  in  all  sections  of  the  State  asking  them 
to  visit  the  city  during  fair  week,  and  offering 
the  inducement  of  aiding  them  in  paying  rail- 
road transportation.  Some  100  dealers  took  ad- 
vantage of  the  opportunity  and  called  upon  the 
McGreal  establishment  while  in  the  city. 

The  Hoeffler  Mfg.  Co.  had  an  attractive  display 
of  electric  pianos  and  gave  regular  concerts  on 
the  big  Plan  Orchestrel  at  the  Wisconsin  State 
Fair.  The  crowds  were  also  entertained  by  selec- 
tions on  both  the  Victor  and  Edison  machines  in 
charge  of  the  HoefBer  Co.  representatives. 

The  Cameraphone,  the  latest  novelty  in  pro- 
jected pictures,  those  that  speak  and  sing  and 
dance,  is  making  a  decided  hit  at  the  Lyric 
Theater  in  Milwaukee.  It  seems  thai;  there  are 
but  seven  of  the  machines  in  existence,  and  the 
last  one  to  be  made  has  been  sent  to  the  Mil- 
waukee Theater.  The  Columbia  Twentieth  Cen- 
tury talking  machine  is  being  used  with  the 
Cameraphone. 

FIGHTING  TUBERCULOSIS.  ' 

The  use  of  the  talking  machine  for  medicinal 
purposes  has  been  extended  until  it  has  finally 
been  enlisted  in  the  continuous  fight  against 
tuberculosis  as  a  means  of  impressing  the  pub- 
lic with  the  dangers  of  the  disease. 


At  each  county  fair  visited  by  one  of  the  tuber- 
culosis exhibitions  of  the  New  York  State  Chari- 
ties Aid  Association  a  large  talking  machine  is 
to  be  brought  into  play.  A  voice  will  tell  that 
in  this  country  every  day  throughout  the  year 
more  than  four  hundred  lives  are  yielded  up  to 
the  white  plague,  and  it  will  tell  that  most  of 
these  deaths  are  unnecessary.  The  voice  will 
explain  how  the  disease  spreads.  It  will  warn 
the  inhabitants  of  the  rural  districts  that  to  nail 
the  window  shut  is  to  drive  a  nail  into  their 
coffin. 


1.250,000  TALKING  MACHINES 

Said  to  Have  Been  Sold  in  the  United  States — 
The  Effect  if  Played  Simultaneously. 

With  the  population  of  the  United  States  reck- 
oned at  80,000,000  and  with  an  average  of  five 
persons  to  a  family  it  has  been  figured  that  one 
family  in  every  sixteen  possess  a  talking  ma- 
chine (not  the  human  kind)  inasmuch  as  close 
to  a  million  and  a  quarter  talking  machines 
having  already  been  put  on  the  market.  With 
all  the  machines  playing  the  "Merry  Widow" 
waltz  at  the  same  time  it  would  make  a  noise 
that  would  bid  fair  to  encircle  the  globe  if  sound 
was  inclined  to  travel  parallel  with  the  earth's 
surface  indefinitely. 


WHEN  THE  HOME  TEAM  IS  PLAYING. 


A  manager  of  a  well  known  talking  machine 
house  not  a  thousand  miles  from  "Little  Old 
New  York,"  had  to  fight  along  with  a  short 
ofiice  and  sales  staff  for  a  number  of  afternoons 
when  the  home  team  was  playing  at  the  Polo 
grounds  and  as  a  result  the  following  bulletin 
was  given  a  conspicuous  position  near  the  time 
clock.    Although  it  hits  pretty  hard,  'tis  good: 

"Notice. — All  requests  for  leave  of  absence, 
owing  to  grandmothers'  funerals,  lame  back; 
house-cleaning,  moving,  sore  throat,  turning  the 
wringer,  headache,  brain  storm,  cousins'  wed- 
ding, general  indisposition,  etc.,  must  be  handed 
to  the  manager  not  later  than  10  a.  m.  on  the 
day  of  the  game." 


MELLO-TONE  00.  IN  NEW  YORK. 


The  Mello-Tone  Co.,  of  Springfield,  Mass.,  are 
opening  up  an  oflSce  at  92  Beaver  street.  New 
York  city,  to  look  after  their  eastern  trade. 
Tupper  &  Harris,  of  the  same  address,  will  look 
after  their  export  business,  which  is  steadily 
growing. 


Dignifies  and  Beautifies  the  Talking 
Machine. 

Is  to  the  Talking  Machine  what  the 
case  is  to  the  Piano. 


<If  Conceals  the  running  parts  and  eliminates  all 
the  noise  except  that  necessarily  transmitted 
through  the  horn. 

<If  Can  be  adjusted  in  a  minute,  remains  per- 
manently and  loses  its  identity  in  that  of  the 
machine.  Has  plate  glass  in  the  sliding  top 
through  wrhich  the  operator  may  wratch  the 
progress  of  the  needle, 

CJ  Protects  delicate  mechanism  and  records. 

Made  in  Quartered  Oak  (No.  5)  and  Mahogany  (No.  6)  for  Victor  Talking  Machines 

To-day  the  AUegrophone  is  a  new  invention.  To-morrow  you 
will  see  it  on  all  Talking  Machines.     It  will  prove  a  boomer. 

NATIONAL  ALLEGROPHONE  COMPANY 

178  DEVONSHIRE  STREET,  BOSTON,  MASS. 


Mahogany 
Listed  at  $15.00 

Quartered  Oak 
Listed  at  $12.50 

Apply  to  your  Jobber 

Send  for  Booklet 


14 


THE  TALKING  MACHINE  WORLD. 


FIDDLING  LOUIE. 


A  Recollection  of  an  Old  German  Talking  Ma- 
chine Salesman  and  Musician  Who  Left  Be- 
hind Him  Some  Good  Advice  to  the  "Talker" 
Fraternity, 


In  the  issue  of  February.  1907,  the  World  pub- 
lished a  story  entitled,  "Art  and  Music  Accept 
the  Talker,"  in  which  "Fiddling  Louie."  an  old 
German  A'iolinist  figured.  It  told  how  he  played 
the  violin  on  the  street,  in  the  hotel  rotundas, 
and  wherever  he  was  allowed  to  remain  long 
enough  to  reap  a  little  harvest  of  nickels  and 
dimes  until  one  daj'  he  chanced  to  enter  the 
office  of  a  talking  machine  jobber  and  asked  per- 
mission to  play. 

"I  blay  you  nice  tune,  Mein  Herr,  if  you  vil! 
blease  allow  me,"  he  pleaded. 

The  permission  was  granted,  and  resting  his 
chin  upon  his  battered  instrument,  he  rendered 
Traumerei  with  such  feeling  as  to  both  amaze 
and  delight  his  listener.  His  services  were  en- 
gaged on  the  spot,  and  since  then  until  his  death 
a  few  days  ago  he  had  been  an  important  cog 
in  the  business  machinery  of  the  establishment. 
Packing  supplies,  demonstrating  the  art  of 
recording,  at  which  time  he  made  beautifiil 
records  from  his  violin,  presenting  them  with  a 
courtly  bow  and  sunny  smile  to  appreciative  cus- 
tomers, and  in  many  other  ways  endearing  him- 
self to  all  who  came  in  contact  with  his  pleasing 
personality  and  musical  ability. 

Yesterday  I  called  upon  "Fiddling  Louie's" 
employer  and  found  him  very  blue.  He  sat  at 
his  desk,  a  morning  paper  spread  out  before 
him,  and  a  dead  cigar  in  his  mouth.  He  greeted 
me  with  a  nod  instead  of  his  usual  cheery  Hello! 
and  motioned  me  to  a  chair. 

"What's  the  matter?"  I  asked.  "Are  stoclis  on 
the  decline  this  morning?" 

"I  don't  know,"  he  answered  absently.  "I 
hadn't  got  that  far  when  I  saw  this."  He  pushed 
the  paper  toward  me,  and  looking  at  the  place  he 
had  marked  in  the  death  column,  I  read  the  fol- 
lowing: 

"Burnstein. — 25th  inst.,  in  Philadelphia, 
Louis,  husband  of  the  late  Katherine 
Burnstein,   (nee  Shutlick)   in  the  75th 
year  of  his  age.    Interment  private." 
"I  am  glad  you  came  in  this  morning,  old 
man,"  he  continued  huskily  in  answer  to  my  cry 
of  shocked  surprise,  "for  Louie  liked  you  im- 
mensely, and  now  that  he  is  dead  I  want  the 
readers  of  The  World  to  know  that  the  hero  of 
the  article  you  wrote  more  than  a  year  ago  was 
not  a  myth,  and  also  how  much  he  helped  me 


and  my  business.  Talking  machine  dealers  in 
general  would  do  well  to  take  him  as  a  criterion 
of  an  ideal  salesman,  for  he  certainly  was  all 
that — and  then  some.  ~ 

"I  will  never  forget  the  last  time  I  saw  him. 
It  was  one  evening  last  week  just  before  he  was 
taken  ill.  I  happened  to  be  in  the  neighborhood 
of  his  home,  and  as  I  had  often  promised  to  call, 
stopped  in  to  see  him.  I  found  him  sitting  by 
the  fire  in  his  neat  little  room  listening  to  a 
phonographic  rendition  of  "Die  Lorelei,"  that 
grand  old  German  folk  song." 

"Mein  Herr.  I'm  mooch  bleased  to  see  you.  It 
vas  kind  of  you  to  come.  I  vas  joost  tinking  of 
my  vife.  She  died  in  der  old  country  many 
years  ago,  but  ven  I  blay  dat  tune  on  my  Regina- 
phone,  I  see  her  again  vonce  joost  like  she  used 
to  be  at  der  piano  long  ago." 

"We  spent  a  very  pleasant  evening  over  our 
steins  of  Miinchner,  and  little  did  I  think  that 
night  how  soon  I  was  to  lose  him." 

He  stopped  and  opening  a  drawer  in  his  desk, 


I  SEE  HEK  AGAIK.'' 


drew  forth  a  typewritten  sheet  which  he  handed 
to  me. 

"This  is  some  material  I  have  compiled  with 
Louie's  aid,  embodying  his  ideas  regarding  the 
correct  method  of  conducting  a  talking  machine 
business.  I  think  you  will  find  it  worth  print- 
ing. You  will  notice  that  I  have  arranged  it  in 
the  form  of  an  acrostic  in  order  that  every  line 
may  join  in  singing  his  praises." 

This  is  what  I  read: 

"Look  out  for  your  customers'  interests; 
Only  courteous  salesmen  get  business. 
Under  no  circumstances,  know  it  all; 
It  is  always  wise  to  allow  your  patrons  to  state 

their  views  also. 
Sometimes  they  are  right,  too. 

Be  obliging  to  everyone;    do  not  show  par- 
tiality. 

Until  you  do  this,  you  will  make  enemies  in- 
stead of  friends. 
Rather  take  abuse  than  give  it. 


Never  neglect  your  window. 

See  that  your  advertising  is  of  the  best.  Poor 
advertising  is  money  wasted. 

Take  a  pride  in  your  profession. 

Every  moment  should  be  spent  in  bringing  to 
light  new  -ideas  for  advancement. 

In  this  way  your  busines  will  constantly  in- 
crease, and  that's  what  you're  in  business 
for. 

Nothing   succeeds   like   hard   work   and  horse 
sense." 

"I  will  be  only  too  glad  to  use  this,"  I  as- 
sured him  as  I  finished,  "its  good  stuff." 

"Yes,"  he  answered  with  a  quaver  in  his  voice, 
"it's  good  stuff,  just  like  Louie,  God  bless  him! 
Good-bye." 

I  gripped  his  hand  and  went  out,  closing  the 
door  very  gently  behind  me. 

— Howard  Taylor  Miudleton. 


AUSTIN  MUSIC  CO.'S  PUBLICITY. 


The  E.  R.  Austin  ilusic  Co.,  talking  machine 
jobbers,  of  Dayton,  0.,  have  been  doing  some 
very  effective  circular  work  during  the  summer 
months.  We  have  had  the  pleasure  of  going 
over  two  letters  which  they  issued  recently,  and 
find  them  veritable  trade  stimulators.  In  these 
communications  the  strong  points  of  the  talk- 
ing machine  business  are  brought  to  the  atten- 
tion of  the  recipients,  and  they  are  given  every 
encouragement  to  push  ahead  to  higher  achieve- 
ments. 

As  a  matter  of  fact,  letters,  to  be  effective, 
must  be  well  written  in  order  to  be  read.  Too 
much  mail  publicity  i  poorly  written  and  got- 
ten up,  with  the  result  that  the  people  who  re- 
ceive it  rarely  read  it.  That  is  where  the  Austin 
circulars  are  exceptional  and  effective. 


HARRY  A.  SMITH'S  INVENTION. 

Harry  A.  Smith,  of  1342  Hunter  avenue, 
Columbus,  O.,  has  perfected  an  invention  where- 
by it  is  possible  to  play  as  many  cylinder  records 
as  desired  on  phonographs  as  long  as  the  spring 
can  operate  the  motor  of  the  machine.  The  at- 
tachment is  entirely  automatic,  taking  off  one 
record  and  substituting  another  in  fourteen 
seconds  at  the  same  time  carrying  the  repro- 
ducer back  to  the  starting  position.  Patents 
have  been  applied  for  to  cover  the  invention. 


HELPING  RECORD  SALES 


All  dealers  have  often  faced  the  problem  of 
keeping  record  sales  up  to  the  average.  A  cus- 
tomer, for  some  time  after  having  purchased  a 
machine,  calls  each  month  to  hear  the  new  rec- 
ords and  make  selections.  When  the  novelty 
wears  off,  however,  the  calls  become  less  fre- 
quent, and  it  is  up  to  the  dealer  to  stimulate 
renewed  interest.  According  to  the  Edison 
Phonograph  Monthly,  one  jobber  has  partially 
solved  the  problem  by  sending  a  man  around  to 
see  if  the  machines  are  in  good  working  order. 
If  they  are  not,  he  puts  them  in  order.  Some 
of  the  new  records  are  taken  along  to  play  while 
the  phonograph  is  being  adjusted.  The  customer 
usually  takes  a  few  from  hearing  them  played, 
and  out  of  appreciation  of  the  service  done.  The 
salesman  should  not  suggest  a  purchase,  how- 
ever, as  his  business  is  to  fix  the  phonograph. 
If  he  gives  the  impression  that  he  called  simply 
to  sell  records,  he  may  not  be  welcomed  another 
time. 


BAN  ON  STREET  PHONOGRAPHS. 

I  Si>iTi:il  tn  'nil-  Tiilkinj,'  Machino  Wurld.  i 

Altoona.  Pa.,  Sept.  4,  li»OS. 
Mayor  Hover  has  inaugurated  an  antinoise 
crusade.     He  notified  all  persons  using  phono- 
graphs publicly   for  advertising  purposes  that 
tlicy  must  aliandon  the  practise  at  once. 


It  is  a  wise  and  inofilablo  policy  to  cultivate 
the  hal)il  of  putting  \ourscU'  in  the  otlier  nuin's 
place.  Suili  an  attiliido  has  many  advantages 
and  few  drawbacks. 


THE  TALKING  MACHINE  WORLD. 


15 


A  Few  Pointed  Facts 


about  the  FIBRE  NEEDLE,  as  gleaned  from  our 
letter  files: 

"...    It  eliminates  the  grindstone  accompaniment. " 

"    .    .    .    It  enables  me  to  obtain  a  perfect  reproduction  without  extraneous  noises. " 

"  .  .  .  It  affords  one  the  opportunity  of  collecting  a  'library  of  records'  which,  under  the 
metallic  regime  was  impracticable  and  expensive." 

"  .  .  .  I  now  feel  that  the  monthly  expenditure  for  records  becomes  a  pleasurable  and 
permanent  investment." 

"  .  .  .  I  unhesitatingly  pronounce  your  needles  the  most  delightful  for  home  use  ever 
made — besides  I  can  now  indulge  in  some  of  the  high  priced  records  which  heretofore  I 
could  not  afford." 

"  .  .  .  Your  Fibre  Needles  are,  by  far,  the  most  important  talking  machine  improve- 
ment that  has  ever  been  made." 

Mr.  Dealer — The  above  opinions  and  expressions  are  but  a  very  few, 
out  of  thousands,  gathered  from  our  correspondence  with  owners  and 
users  of  Talking  Machines. 

Think  this  question  over  seriously,  this  question  of  needles.  Lay 
aside  your  personal  opinion  and  give  your  customers  an  opportunity  to 
pass  judgment  on  what  is  of  great  interest  to  them.  Remember,  that 
what  interests  your  customers  must  interest  you.  Your  customers 
want  these  needles;  they  want  them  badly,  so  badly  that  they  are 
writing  us,  from  every  city  in  the  union  (where  we  are  not  represented), 
and  paying  us  the  profit  that  you  are  entitled  to. 

You  will  need  these  needles  this  Fall,  this  Winter — they  will  help 
you  sell  more  and  better  records — they  will  revive  interest  among  your 
indifferent  customers  and  will  clinch  the  sale  of  many  a  machine  that 
otherwise  would  not  be  effected. 

Rest  assured,  you  will  never  lose  a  customer  through  advocating 
the  Fibre  Needles,  whereas  they  will  bring  you  many  new  and  enthu- 
siastic ones. 

If  you  don't  know — don't  understand  the  Fibre  Needle,  write  to 
your  jobber  or  to  us  direct  and  they,  or  we,  will  send  you  full,  compre- 
hensive and  detailed  instructions. 

Write  to  us  for  free  sample. 


B.  &  H."  FIBRE  MFG.  CO. 


208  E.  KINZIE  STREET 


CHICAGO,  ILL. 


16 


THE  TALKING  MACHINE  WORLD. 


Is  your  jobber 
on  the  job? 

Does  he  ship  the  goods  the 
day  he  gets  your  order  ?  Or 
is  he  loner  on  excuses  and 
short  on  service  ? 

If  your  jobber  breaks  prom- 
ises it  means  trouble  all  along 
the  line.  Your  customers  find 
that  you  don't  have  things  on 
time :  and  before  vou  know  it, 
they're  somebody  else's  cus- 
tomers. 

We  absolutely  guarantee 
the  promptness  of  our  service. 
Our  invariable  rule  is  to 
ship  goods  the  same  day  the 
order  is  received. 
■  You  will  find  that  we  always 
have  ever^^thing  in  the  way 
of  Victor  sfoods  rig-ht  in  stock 
— record  cabinets,  fibre  cases, 
horns,  English  needles,  and 
all  other  accessories. 

We  don't  say  in  reply  to 
orders  ''W'ill  ship  in  a  few 
days,"  or  "as  soon  as  possi- 
ble."  We  send  you  the  goods. 

If  your  jobber  falls  down  in 
promptness,  or  if  he  does  not 
keep  his  stock  complete  and 
up  to  date,  then  we  had  bet- 
ter get  together. 

Our  latest  catalogue  will 
help  you.    Write  for  it  to-day. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


THE  TRADE  IN  INDIANAPOLIS. 

Dealers  Making  Preparations  for  a  Lively  Fall 
— Attractive  Display  at  Columbia  Store — 
Bryan  Records  Favorably  Received — Kipp- 
Link  Co.  Arranging  for  New  Edison  Lines — 
Lesley  Moves  to  New  Location — An  Unique 
Advertising  Scheme — Moving  Picture  Busi- 
ness Fair — Summer  Shows  Preparing  to 
Close  for  Season. 


A  part  of  the  receipts  from  the  moving  pic- 
ture shows  down  at  the  Gayety  one  week  during 
the  month  went  for  the  benefit  of  the  News  fresh 
air  farm  near  Oaklandon. 


(Special  to  The  Talking  Machine  World.) 
Indianapolis,  Ind.,  September  7,  1908. 
The  talking  machine  business  in  Indianapolis 
now  is  fairly  good.  The  trade  in  records  has  been 
good  and  prospects  seem  good  for  the  fall  season. 
Dealers  now  are  getting  read}'  for  some  lively  ad- 
vertising during  the  State  Fair  week.  None  of  the 
companies,  it  is  understood,  will  have  a  booth  at 
the  Fair.  Most  of  the  advertising  will  be  done 
downtown. 

Thomas  Devine,  manager  of  the  Columbia  Co.'s 
store,  had  an  attractive  display  window  last 
week.  It  contained  many  different  styles  of  the 
Columbia  machines,  all  arranged  after  an  at- 
tractive design.  Mr.  Devine  promises  something 
novel  in  the  waj'  of  window  display  for  the  State 
Fair  week. 

The  Indiana  Phonograph  Co.,  which  handles 
Edison  machines,  have  received  their  Bryan 
records,  as  also  the  Kipp-Link  Phonograph  Co. 
Both  companies  report  a  fair  demand  for  these 
records  with  numerous  inquiries  for  the  Taft 
records  which  are  now  due. 

The  Kipp-Link  Co.,  Edison  jobbers  are  very 
busy  getting  ready  for  the  fall  trade.  Mr.  Kipp, 
president  of  the  company,  went  to  New  York  as 
soon  as  the  new  Edison  goods  were  announced. 
He  remained  there  five  days  with  the  National 
Phonograph  Co.,  learning  all  the  details  concern- 
uing  the  new  goods  and  placed  large  orders  so 
that  his  firm  will  be  amply  able  to  take  care  of 
the  demands  this  fall.  The  business  of  this  com- 
pany has  increased  rapidly  in  the  last  few 
months. 

Frank  Lesley,  who  has  been  handling  Victor 
and  Edison  goods  on  Massachuetts  avenue,  has 
moved  to  a  new  location  to  include  all  kinds  of 
musical  instruments.  He  has  a  large  display 
room  neatly  fitted  up  and  has  a  number  of  ele- 
gant and  high-priced  talking  machines  on  the 
floor.  He  is  handling  the  King  piano,  being  a 
sub-agent  for  H.  C.  Jackson,  manager  of  the 
King  store  in  the  Traction  and  Terminal  build- 
ing. His  new  place  is  at  353  Massachusetts  ave- 
nue and  he  reports  trade  good. 

The  Oral  Advertising  Device  Co.  are  showing 
their  new  advertising  device  in  a  room  on  Monu- 
ment Circle.  This  device  has  never  been  pushed 
in  Indianapolis  before.  One  will  be  placed  in 
the  Traction  and  Terminal  building  soon.  The 
device  consists  of  a  number  of  placards  placed 
in  such  a  waj'  that  they  revolve  and  show  each 
with  its  advertising  in  turn.  At  the  top  of  the 
machine  and  concealed  within  the  case  is  a 
phonograph  which  entertains  the  crowd  with 
music  as  it  watches  the  advertisements.  In 
demonstrating  the  device  a  large  Columbia  ma- 
chine has  been  used.  The  device  is  six  feet  high 
and  is  made  of  quartered  oak  with  a  round  plate- 
glass  front.  In  displaying  the  device  two  talking 
machines  have  been  used — a  small  Edison  in 
addition  to  the  Columbia. 

The  moving  picture  business  has  been  only 
lair.  The  Kern  notification  meeting  this  month 
l)rought  little  business  as  it  was  held  at  the 
t'^air  ground  four  miles  from  the  city  and  the 
crowds  on  the  streets  were  only  slightly  in- 
creased. The  moving  picture  shows  which  have 
been  operating  in  the  Grand  and  English  opera 
liouses,  are  now  getting  ready  to  close  for  the 
theatrical  season.  They  have  been  very  success- 
I'ul.  but  it  is  stated  by  Manager  Zepp  of  tho 
\'aiidettc,  who  has  made  some  investigation 
along  this  line,  that  these  shows  have  not  per- 
ceptibly hurt  the  five  cent  theater  business  and 
that  in  the  long  run  they  will  do  it  good.  Tho 
ojjeiation  of  the  ten-cent  shows  in  the  big  openi 
houses,  hp  believes,  has  created  the  habit  and 
will  swoll  ihc  patronage  of  the  (ive-cent  shows 
liiiiins  tbo  winter  sea.'^on. 


COLUMBIA  CO.'S  LETTER  TO  THE  TRADE. 


Under  date  of  August  20th  the  Columbia 
Phonograph  Co.  sent  out  the  following  communi- 
cation: 

"To  the  Trade. — Especially  dealers  in  cylin- 
der machines  and  records. — 

"Things  are  moving — have  you  noticed?  We 
have  been  saying  a  good  deal  recently  about 
Columbia  gains — and  those  gains  are  as  real 
and  plain  and  definite  as  the  figures  in  a  census. 

"A  recent  ultimatum  to  cylinder  dealers  makes 
it  plain  that  a  fat  share  of  these  Columbia  gains 
must  have  been  sliced  from  another  manu- 
facturer's sales  sheet. 

"Now,  there's  one  thing  for  us  to  say,  and  one 
thing  for  you  to  say. 

"First. — We  say  Columbia  product — and  more 
Columbia  product  than  ever — is  going  to  be  sold 
in  your  town  at  a  wide  margin  of  profit  to  some- 
body. 

"Second. — It  is  for  you  to  say  whether  these 
sales  and  profits  are  to  accrue  to  you  or  whether 
it  will  be  necessary  to  establish  new  dealers. 

"We  have  never  been  disturbed  when  compet- 
ing machines  were  displayed  for  sale  alongside 
of  Columbia  machines — there's  nothing  we  like 
better.  We  have  been  only  mildly  interested 
when  other  cylinder  records  have  been  offered 
for  sale  alongside  of  25c.  Columbia  records. 

"We  do  not  wonder,  however,  at  our  com- 
petitors' uneasiness,  as  apparently  they  have  dis- 
covered that  antiquated  types  of  machines  with 
rubber  horn  connections,  horn  cranes,  horn 
stands,  etc.,  cannot  be  sold  alongside  of  new  up- 
to-date  tone-arm  cylinder  machines  and  that  the 
public  will  not  pay  35e.  for  cylinder  records 
when  superior  records  can  be  purchased  for  25c. 

"As  already  stated,  some  decision  must  be 
reached  and  the  decision  is  yours. 

"We  presume  your  decision  will  be  to 
handle  such  lines  of  product  as  you  see  fit  with- 
out dictation  from  manufacturers.  If  so,  mail 
promptly  to  this  office  the  enclosed  postal  card 
and  we  will  forward  you  our  new  and  liberal 
proposition  to  dealers  handling  our  goods,  ex- 
plaining how  Columbia  goods  can  be  handled  in 
larger  volume  and  with  more  profit  than  hereto- 
fore. Do  not  let  an  embarrassing  stock  of  com- 
peting goods  on  hand  interfere  with  mailing  the 
postal,  as  we  may  be  able  to  help  you  dispose  of 
it.    Very  truly  yours, 

"George  W.  Lyle.  General  Manager." 


WATCHUNG 
MOUNTAINS 


45   Minutes    from    Broadway   and   90   Minutes  from 
Philadelphia. 


PLAINFIELD, 
N.  J. 


Truell  Hall, 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


3  Minutes  from  Station. 
TEN  ACRES  OF  BEAUHFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.    AMIDST  JERSEY'S 

PICTURE  LANDS 
Healthful  Climate.  Excellent  Views. 

Also  Truell  Inn  and  Truell  Court. 

Send  for  Booklet  and  Rates. 


THE  TALKING  MACHINE  WORLD. 


17 


IMPROVEMENT  IN  NEWARK  TRADE 


With  Factories  Resuming  Operations — Sales 
Increase  Rapidly — Biggest  Demand  for  IVlore 
Expensive  IVlachines  and  Records — How 
Various  Houses  Regard  the  Fall  Business — 
Taft  and  Bryan  Records  Meet  With  Ready 
Sale,  Which  Will  Continue  'Till  Election. 


(Special  to  The  Talking  Machine  World.) 

Newark.  N.  J.,  September  8,  1908. 

The  talking  machine  business  i-n  this  city, 
which  has  been  anything  but  satisfactory  for 
some  time  past,  appears  to  be  full  of  promise 
for  the  fall  and  a  decided  improvement  has  been 
noted  since  the  first  of  the  month,  there  being 
a  steadily  increasing  demand  for  the  cheaper 
machines  and  records.  The  talking  machine 
trade,  like  many  others,  suffered  greatly  through 
the  closing  down  of  the  many  factories  in  and 
near  this  city  and  as  the  employes  generally  in- 
vested in  medium  and  low  priced  machines  and 
records  the  loss  of  this  trade  was  directly  felt 
in  those  lines. 

Strange  as  it  may  seem,  most  of  the  stores 
kept  going  through  the  sale  of  expensive  ma- 
chines and  records  which  is  accounted  for  from 
the  fact  that  the  well-to-do  who  could  afford 
such  outfits  under  usual  conditions  were  not  so 
badly  hit  by  the  depression. 

However,  as  stated  before,  hard  times  appear 
to  be  over  for  good  and  the  dealers  are  going 
into  the  battle  with  renewed  energy,  confident 
that  there  is  a  big  future  for  talking  machines. 

The  Bryan  and  Taft  records  of  both  com- 
panies have  been  received  by  the  dealers  and 
although  only  placed  before  the  public  a  few 
days  ago  there  is  already  a  steady  and  increas- 
ing demand  for  them  which  is  expected  to  con- 
tinue until  election. 

The  Manhattan  Phonograph  Co.,  740  Broad 
street,  report  excellent  prospects  for  a  busy  fall 
with  collections  close  to  normal.  This  concern 
handle  the  Victor  and  Edison  lines.  Their  sales 
of  the  former  line  including  Victrolas  and  red 
seal  records,  kept  up  in  excellent  shape  during 
the  past  few  months,  they  drawing  a  large  part 
of  their  trade  from  Montclair,  the  Oranges  and 
other  fine  residential  sections.  They  also  report 
a  decided  picking  up  in  Edison  sales  which 
looks  well  for  the  fall. 

The  Oliver  Phonograph  Co.,  16  New  street, 
are  among  those  who  predict  a  busy  fall  and 
they  are  preparing  to  fill  all  demands  for  ma- 
chines and  records. 

The  New  Jersey  Phonograph  Co.,  12  Central 
avenue,  who  feature  the  Victor,  have  one  of  the 
handsomest  talking  machine  stores  in  the  city 
and  are  in  a  very  good  location.  They  report 
a  steady  and  increasing  demand  for  the  higher 
priced  machines  and  red  seal  records  from  their 
trade. 

A.  O.  Petit,  of  the  Bdisonia  Co.,  57  Halsey 
street,  gave  it  as  his  opinion  that  the  fall  would 
bring  a  record  amount  of  business,  as  even  now 
the  factories  are  rushed  to  fill  the  jobbers'  or- 
ders on  time,  even  at  long  dating.  He  stated 
that  as  yet  the  dealers  were  a  trifle  shy  in  plac- 
ing heavy  orders  for  the  new  Amberol  records 
and  attachments,  though  fairly  liberal  sample 
orders  were  the  rule.  The  Edisonia  Co.  are 
quite  badly  hit  by  the  latest  edict  of  the  National 
Phonograph  Co.,  barring  other  lines  of  cylinder 
records  as  they  had  the  exclusive  agency  for  a 

(  YOU  NEED  EXPERT  \ 

SALESMANSHIP 

to  EXPLOIT  your  GOODS 

Prepare  your  salesmen   to  meet  competition  by  pro- 
viding them  with  a  copy  of  Walter  D.  Moody's 
remarkable  book, 

"Men  Who  Sell  Things" 

Or  Recommend  Them  to  Get  It. 

"Sure  to  prove  helpful  to  the  man  who  wants  to 
succeed  'by  selling  things.'  " — Louisville  Courier- 
Journal. 

ONE  DOLLAR  a  Copy,  of  ANY  BOOKSELLER 

A.  C.  McCLlRG  &  CO.,  Publishers,  CHICAGO 


large  portion  of  New  Jersey  for  the  Indestruct- 
ible records. 

Among  the  other  talking  machine  houses  who 
are  members  of  the  "army  of  optimism"  and  ex- 
pect a  heavy  fall  trade,  are  the  Newark  Talking 
Machine  Co.,  59.5  Broad  street,  T.  J.  Cronin,  528 
Broad  street,  and  Sebastian  Bischoff. 


A  "WIRELESS"  TALK  WITH  PARIS 

Will  Soon  be  Possible — Station  to  be  Located 
on  Top  of  the  Metropolitan  Tower — Opera 
in  Paris  and  New  York  to  be  Heard  on  the 
Liners.  / 


Contracts  were  signed  two  weeks  ago  whereby 
a  wireless  telephone  service  is  to  be  established 
on  the  tower  of  the  Metropolitan  Life  building, 
in  which  the  editorial  offices  of  the  Talking  Ma- 
chine World  are  located.  The  promoter  declares 
his  belief  that  eventually  it  will  be  possible  to 
communicate  by  speech  from  the  lofty  pile  in 
Madison  Square  to  the  top  of  the  Eiffel  Tower 
in  Paris. 

He  expects  when  the  apparatus  is  installed  to 
have  wireless  telephone  communication  between 
New  York  and  Philadelphia,  Boston,  Montreal, 
Chicago  and  Havana. 

When  the  service  is  installed,  the  promoter  de- 
clares, it  will  be  possible  actually  to  talk  with 
incoming  steamships  on  the  sea  and  even  to 
transmit  to  them  by  wireless  telephone  not  only 
words  but  music.  One  of  the  plans  is  to  trans- 
mit opera  as  sung  in  the  opera-houses  in  New 
York  direct  to  the  saloons  of  approaching  liners. 


TALKING  MACHINE  SONGS  DENOUNCED. 


At  the  Friends'  General  Conference,  held  at 
Winona  Lake,  Ind.,  on  September  2,  a  strong 
stand  was  taken  against  some  of  the  songs  given 
out  through  talking  machines.  So  pronounced 
was  the  sentiment  that  a  committee  was  ap- 
pointed to  visit  talking  machine  manufacturers, 
with  a  view  to  interesting  them  in  a  better  class 
of  records.  This  report  was  sent  broadcast 
through  the  Associated  Press  all  over  America 
and  was  coupled  with  a  talk  on  indecent  postal 
cards,  bill  boards,  and  the  like,  thus  bringing 
the  attention  of  the  public  to  talking  machine 
records  in  an  unpleasant  manner. 

As  a  matter  of  fact,  if  the  Friends  will  study 
the  catalogs  issued  by  the  great  producing 
houses  they  will  find  little  in  them  to  offend  even 
the  most  Puritanical  tastes.  Indecent  songs  are 
not  put  forth  on  records  in  this  country.  In 
France  a  much  different  condition  exists  and  if 
some  of  the  Friends  should  listen  to  some  of  the 
records  in  "Gay  Paree"  we  are  inclined  to  the 
belief  that  they  would  be  willing  to  make 
another  attack  or  run. 

WOOD  DIAPHEAGM  FOR  DISC  MACHINES. 


J.  W.  Norcross,  proprietor  of  the  Norcross 
Phonogiaph  Co.,  will  soon  put  a  wood  diaphragm 
for  disc  machines  on  the  market.  It  is  built  on 
the  same  principle  as  his  now  famous  diaphragm 
for  cylinder  machines,  and  which  have  come  in 
for  especial  praise  by  reason  of  the  splendid  tone 
effects  produced.  It  goes  without  saying  that 
Mr.  Norcross  will  experience  quite  a  demand 
for  this  new  diaphragm  in  view  of  his  previous 
accomplishments. 

INSTALL  PHONOGRAPHIC  BRANCH. 

The  Congressional  Library  at  Washington  will 
install  a  department  where  phonographic  records 
of  speeches  of  statesmen  and  distinguished  per- 
sons will  be  preserved  for  the  benefit  of  the 
future  generations.  The  Government  recently 
received  a  record  containing  an  address  made 
by  the  German  Emperor,  and  this  led  to  the  sug- 
gestion that  the  utterances  of  other  statesmen 
might  be  preserved  in  the  same  way. 


To-morrow  is  a  poor  time  to  catch  to-day's 
opportunites.  Nothing  great  is  ever  accom- 
plished without  trained  enthusiasm,  persistent 
energy  and  a  determination  to  win. 


We  connect  with  all  parts 
of  the  U.  S.  A.  on  this  con- 
tinent and  prepay  freight. 


Do  you  know,  Mr.  Dealer,  that  the 

ZONOPHONE  MACHINE 

is  the  Talking  Machine  that 
has  the  best  regulated  and 
simplest  motor ;  that  it  is  better 
in  appearance  than  any  other 
of  similar  price ;  that  it  has 
the  best  tapering  arm  equip- 
ment on  the  market? 

Do  you  know,  Nr.  Dealer,  that  the 

ZONOPHONE  RECORD 

excels  all  other  60-cent  or 
$  1 .00  Records  in  clearness 
and  melodious  reproduction  ? 

Do  you  know,  Mr.  Dealer,  that  the 
ZONOPHONE  RECORD 

is  preferable  to  others  on 
account  of  its  musical,  gen- 
uine qualities? 

We  know,  Mr.  Dealer,  that  it  will 
pay  you  to  know  these  points. 

We  know,  Mr.  Dealer,  that  we  have 
a  proposition  to  make  to  you, 
that  will  pay  you  to  investi- 
gate, and 

We  ki\ow,  Mr.  Dealer,  that  if  you 
do  not  know  all  about 

ZONOPHONES, 

we  will  make  a  HIT  with  you, 
when  you  address,  at  once, 

ZED  COMPANY 

Formerly  Zonophone  Export  and 
Distributing  Co. 

77  Chambers  St.,  New  York 

Phone  "  Worth  3822  " 


18 


THE  TALKING  IVIACHINE  WORLD. 


Price  Reduction  Announcement 

On  September  25th 

RETAIL  PRICES  ON  STAR  RECORDS  WILL  BE  REDUCED 


10  inch  Star  Records  from  60c.  each  or  $7.20  per  dozen  to 

50e.  m  $6.00  p*"- 

12  inch  Star  Records  from  $1.00  each  or  $10.00  per  dozen  to 

80c.  m  $9.60 


Star  Records  can  be  procured  from  our  Jobbers  to 
sell  at  the  above  prices  after  September  25th. 

Hawthorne  &  Sheble  Mfg.  Co. 

Howard  &  Jefferson  Sts.,      PHILADELPHIA,  PA. 

Send  For  Our  Latest  Record  Lists 


THE  TALKING  MACHINE  WORLD. 


19 


NEWS  FROM  THE  SAINTLY  CITY. 


A  Decided  Improvement  Noted  in  St.  Louis 
Trade  in  August — O.  A.  •Gressing's  "Are  You 
Prepared"  Letter — Transporting  Talkers  for 
Vacationists — Columbia  Taft  Records  in  De- 
mand— What  Other  Dealers  Have  to  Report 
— Items  of  a  Personal  Nature. 


BERLINER'S  FLYING  MACHINE. 

Said  to  be  Working  on  a  Machine  That  Will 
Fly  Helicoptically. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  September  6,  1908. 
The  talking  machine  trade  for  the  past  month 
has  shown  quite  an  improvement,  especially  the 
country  business.  The  city  trade  has  picked  up 
a  little  and  a  good  fall  and  winter  business  is 
looked  for. 

Manager  O.  A.  Giessing,  of  the  St.  Louis  Talk- 
ing Machine  Co.,  states  that  they  had  a  splendid 
business  for  the  last  four  weeks  and  that  all  the 
earmarks  point  to  a  particularly  fine  fall  trade. 
Mr.  Gressing  has  just  mailed  to  the  trade 
throughout  this  territory  a  strong  "Are  You  Pre- 
pared?" letter,  impressing  upon  them  that  they 
should  be  ready  for  the  great  improvement  that 
is  bound  to  take  place  in  the  fall  trade.  The  let- 
ter contains  very  strong  features.  Under  the 
supervision  of  Mr.  Gressing  this  company  has 
been  packing  and  shipping  free  of  charge  all  the 
machines  and  records  that  their  customers  de- 
sired to  take  with  them  on  their  vacations  to  en- 
liven and  enjoy  their  outings.  The  kindness  was 
very  much  appreciated  by  their  trade.  The  arti- 
ficially cooled  parlors  and  sound-proof  booths  at 
their  new  local  store  have  proved  very  attractive 
to  their  customers.  Edw.  L.  Bird  has  succeeded 
Chas.  L.  Byars  as  salesman  at  the  local  retail 
store  of  the  St.  Louis  Talking  Machine  Co.  L.  A. 
Cummins,  traveling  salesman  for  this  concern, 
is  home  from  a  ten  days'  vacation  spent  at  Paw 
Paw  Lake,  Mich. 

Messrs.  Anderson  &  Reinhardt  have  formed  a 
talking  machine  and  sheet  music  partnership 
and  opened  for  business  at  Memphis,  Tenn.,  on 
September  1.  Both  were  formerly  connected  with 
the  O.  K.  Houck  Piano  Co.  at  that  point.  Mr. 
Anderson  will  look  after  the  talking  machine 
branch  and  Mr.  Reinhardt  the  sheet  music  de- 
partment. They  purchased  a  40x10  list  initial 
order  from  the  St.  Louis  Talking  Machine  Co. 

B.  B.  "Walthall,  manager  of  the  Columbia 
Phonograph  Co.,  states  that  business  for  August 
was  much  better  than  July  and  that  it  is  steadily 
improving,  with  an  excellent  demand  for  records. 
Their  new  stock  of  Taft  records  have  just  been 
placed  on  the  market  and  he  looks  for  a  good 
demand  for  them.  Mr.  Walthall  made  a  short 
business  trip  to  Chicago  recently.  L.  L.  Mur- 
phy, assistant  manager  for  this  company,  re- 
cently returned  from  a  two  weeks'  vacation.  Mr. 
Walthall  reports  the  sale  of  some  very  high 
grade  outfits  lately,  one  being  sold  to  the  Rev. 
C.  W.  Koehler,  of  Manila,  P.  I.,  to  be  used  for 
missionary  purposes. 

Wm.  Pflsterer,  of  the  Columbia  Phonograph 
Co.,  Memphis,  Tenn.,  spent  his  two  weeks'  vaca- 
tion in  this  city. 

Marks  Silverstone,  of  the  Silverstone  Co.,  re- 
ports trade  improving  and  that  he  is  having  a 
nice  sale  on  the  Bryan  records.  Miss  Blanche 
Silverstone  has  just  returned  from  a  two  weeks' 
vacation  spent  in  a  trip  up  the  river  to  St.  Paul, 
Minn. 

The  Conroy  Piano  Co.  report  that  their  talking 
machine  trade  is  improving  with  good  prospects. 

D.  K.  Myers,  the  Zonophone  jobber  reports 
that  the  country  trade  is  improving  rapidly  with 
a  splendid  outlook. 

The  Thiebes  Stierlin  Music  Co.  report  a  fair 
trade  in  their  talking  machine  department,  and 
that  it  is  improving. 

The  Val  Reis  Piano  Co.  report  that  their  talk- 
ing machine  department  shows  that  business  is 
picking  up. 

Mr.  Ellison,  of  Ellison  Bros.,  Hickman,  Ky., 
was  a  recent  visitor  here. 


The  common  council  of  the  city  of  Rome  has 
ordered  the  phonographs  at  the  moving  picture 
shows  stopped  for  thirty  days.  This  action  was 
taken  so  as  to  give  the  people  a  brief  rest. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Sept.  7,  1908. 

Emil  Berliner,  patentee  of  the  modern  tele- 
phone transmitter,  and  contributor  of  many  valu- 
able contributions  toward  the  improvement  of  the 
talking  machine  and  records,  is  perfecting  in  this 
city  a  new  type  of  helicoptic  flying  machine  from 
which  his  scientific  friends  predict  great  results. 
The  machine  will  probably  be  ready  for  trial 
within  a  short  time,  when  preliminary  flights 
may  be  made  on  the  Fort  Myer  parade  ground. 
Mr.  Berliner  has  been  at  work  on  the  various 
parts  of  his  machine  for  a  long  time,  but  so  far 
he  has  succeeded  in  keeping  his  efforts  quiet. 

Mr.  Berliner  departs  from  the  accepted  custom 
of  aeronauts  in  generating  his  power  from  two 
engines,  each  with  a  force  of  thirty-six  horse 
power.  A  great  advance  in  the  motors  is  marked 
by  the  fact  that  the  engines  used  by  Mr.  Ber- 
liner weigh  only  100  pounds  each,  while  the  Bald- 
win motor,  which  developed  only  twenty-five 
horse-power,  weighed  150  pounds. 

When  confronted  with  the  statements  of  his 
friends  to-night,  Mr.  Berliner  admitted  that  he 
was  making  a  "motor,"  but  said  he  was  not  ready 
to  discuss  it  yet. 


PRICE  OF  RECORDS  REDUCED. 

Hawthorne,  Sheble  &  Co.  Come  Out  With  a  Spe- 
cial Announcement. 


The  announcement  of  Hawthorne,  Sheble  & 
Co.,  which  appears  in  another  portion  of  this 
publication,  contains  matter  of  more  than  or- 
dinary interest  to  jobbers  and  dealers.  It  is  an 
announcement  of  a  reduction  in  price  of  records. 
When  a  great  producing  house  makes  a  move  of 
this  kind  it  can  only  have  been  merely  after 
careful  consideration  and  this  new  policy  must 
have  a  trade  creating  force  in  every  section  of 
the  country. 

Mr.  E.  A.  Hawthorne,  while  chatting  with 
"The  World"  recently  remarked  that  they  had 
made  ample  preparations  in  the  way  of  facilities 
to  take  care  of  a  large  trade  and  at  the  present 
time  they  are  running  their  factory  practically 
at  its  normal  capacity,  which  in  itself  furnishes 
a  strong  testimonial  to  the  popularity  of  the 
Hawthorne  &  Sheble  products. 


NEW  OmCERS  LEEDS  &  CATnN  CO. 


At  the  meeting  of  the  Leeds  &  Catlin  Co.,  New 
York,  last  month,  following  the  sudden  and  re- 
gretted death  of  E.  F.  Leeds,  the  president  since 
the  organization  of  the  company,  the  following 
elections  took  place:  President,  Frank  P.  Byrne, 
vice-president  of  the  Peninsular  Bank  of  Detroit, 
Mich.,  and  a  heavy  factor  in  the  gas  lighting 
interests  of  that  city;  vice-president,  J.  Allen 
Sankey,  president  of  the  Biglow-Main  Co.,  pub- 
lishers. New  York;  treasurer  and  general  man- 
ager, Henry  Leeds;  secretary,  Lewis  F.  Wilson; 
treasurer  and  assistant  secretary,  Fred  H.  Ridg- 
way.  The  board  of  directors,  including  the  fore- 
mentioned  officers,  are:  Loring  L.  Leeds,  Charles 
H.  Gould,  Fred  W.  Frost  and  Frank  W.  Wetherill. 
James  M.  Evans,  a  construction  engineer  of  rote, 
is  manager  of  the  works  at  Middletown,  Conn. 
Loring  Leeds,  the  general  sales  manager,  who  left 
for  a  selling  trip  a  week  or  so  ago,  going  through 
the  West,  returned  on  September  10. 


EDMUND  E.  BUEHN  MARRIED. 

Edmund  E.  Buehn,  of  Louis  Buehn  &  Bro.,  the 
well  known  talking  machine  jobbers  of  Philadel- 
phia, Pa.,  was  married  on  September  3  to  Miss 
Isabella  McClintic,  of  Mifflintown,  Pa.  After  the 
honeymoon  trip  the  couple  will  reside  in  Phila- 
delphia. The  World  extends  heartiest  congratu- 
lations to  the  happy  couple. 


The  price  of  sugar  does  not  affect  the  canning 
of  campaign  speeches,  says  the  Mail  and  Express. 


Are  You 
Prepared 

to  meet  the  big  rush 
the  Talking  Machine 
business  will  surely  ex- 
perience this  Fall.'^ 

/TT  Don't  lose  busi- 
^1  ness  for  want  of 
"preparedness,"  and 
now  is  the  time  to 
select  for  your  Dis- 
tributor the  one  who 
will  "never 
point." 


isap- 


"THAT'S  US" 


/IT  By  placing  your 
^1  orders  with  us 
you  insure  their 
prompt  attention  and 
thorough  and  com- 
plete execution. 

disap- 


We  never 
point. 

With  pleasure  at 
your  service. 


St.  Louis  Talking 
Machine  (q, 

MI  1,1,3  BUII^DING 

7th  &  St.  Charles  Streets 
ST.  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


20 


THE  TALKING  MACHINE  WORLD. 


Who  Will 
Get 

the  Trade 
This  Fall? 


Not  the  man  who  is  letting  his  stock 
run  down  and  has  unattractive  store  en- 
vironments. 

Not  the  man  who  draws  into  his  busi- 
ness shell  and  says,  "I  will  wait  until 
the  clouds  roll  by." 

Not  the  man  who  has  no  faith  in  the 
talking  machine  busmess — its  present  or 
its  future. 

Not  the  man  who  is  filled  with  pessi- 
mism and  refuses  to  see  the  splendid 
business  opportunities  all  about  him. 

Not  the  man  who  does  not  believe  in 
doing  things  in  a  thoroughly  up-to-date, 
progressive  and  courageous  manner. 

Not  the  man  whose  only  preparation 
for  Fall  trade  consists  in  removing  the 
moth  balls  from  his  heavy  Winter  gar- 
ments and  sticks  his  thumbs  in  the  arm- 
holes  of  his  vest  and-^waits. 

Not  the  man  who  does  not  throw 
some  enthusiasm  and  ginger  into  his 
work,  and  who  does  not  freshen  up  his 
stock  in  a  manner  to  attract. 

Not  the  man  who  is  over-conservative 
and  is  afraid  to  take  a  chance. 

Does  this  mean  you?  I  don't 
know.  But  Femember  that  there  is 
going  to  be  a  good  trade  this  Fall, 
which  will  be  captured  by  someone. 
Are  you  going  to  get  your  share,  or 
have  you  fallen  asleep  at  the  switch.^ 

EDW  ARD  LYMAN  BILL. 


THE  TALKING  MACHINE  WORLD. 


21 


ASSOCIATION  EXECUTIVE  COMMITTEE  MEETING. 

Matters  Presented  to  Manufacturers  and  Well  Received — A  Spirit  of  Co-operation   Seems  Evi- 
dent— New  Committees  Appointed,  and  Other  Business  Transacted. 


The  executive  committee  of  the  National  As- 
sociation of  Talking  Machine  Jobbers  met  at  the 
Bellevue-Stiatford  Hotel,  Philadelphia,  Pa.,  Sun- 
day, August  16th,  at  2  P.  M.,  and  of  which  the 
appended  report  was  made  by  J.  Newcomb 
Blackman,  chairman  of  the  press  committee: 

J.  P.  Bowers,  President,  Chicago,  111.;  W.  D. 
Andrews,  Vice-President,  Syracuse,  N.  Y. ;  Perry 
B.  Whitsit,  Secretary,  Columbus,  O.;  Louis 
Buehn,  Treasurer,  Philadelphia;  Lawrence  Mc- 
Greal,  Milwaukee,  Wis.;  J.  Newcomb  Blackman, 
New  York  city;  and  W.  E.  Henry,  Pittsburg,  Pa., 
were  present.  This  constituted  the  entire  com- 
mittee, with  the  exception  of  E.  H.  Uhl,  of 
Chicago,  and  B.  Percy  Ashton,  Detroit,  Mich. 

Mr.  Ashton  tendered  his  resignation  some  time 
previous,  explaining  that  it  would  be  quite  im- 
ixissible  for  him  to  g'^e  the  necessary  time  and 
attention  that  the  position  required.  It  was 
accepted  with  regret  and  thereupon  Cail  H. 
Droop,  of  E.  H.  Droop  &  Sons  Co.,  Washington, 
D.  C,  was  elected  to  fill  the  vacancy.  The  work 
of  the  committee  on  Sunday  was  purely  execu- 
tive, preparing -to  meet  the  various  manufact- 
urers. President  Bowers  appointed  the  follow- 
ing members  in  accordance  with  new  commit- 
tees arranged  for  at  the  convention:  Grievance — 
W.  D.  Andrews  (chairman),  E.  H.  Uhl  and  Louis 
Buehn.  Membership — J.  Newcomb  Blackman 
(chairman),  W.  E.  Henry  and  L.  E.  McGreal. 

The  grievance  committee  is  to  receive  any 
complaint  regarding  members  of  the  association, 
or  jobbers  in  general,  which  interferes  with  the 
purpose  of  the  association  or  the  proper  main- 
tenance of  factory  agreements.  They  will  be 
authorized  to  obtain  necessary  evidence  and  pre- 
sent the  matter  in  such  convincing  form  that 
the  association  or  manufacturers  will  have  no 
excuse  for  not  taking  suital)le  action. 

The  purpose  of  the  executive  committee  meet- 
ing one  representing  the  various  manufacturers, 
was  to  discuss  the  resolutions  passed  at  the  re- 
cent Atlantic  City  convention  and  endeavor  to 
obtain  favorable  action.  As  copies  of  the  reso- 
lutions had  previously  been  sent  to  the  com- 
panies this  made  it  possible  for  the  manufact- 
urers and  the  jobbers  to  present  their  views 
after  each  had  given  the  subject  careful  con- 
sideration. Monday  morning  the  committee  had 
a  conference  with  Charles  K.  Haddon,  vice-presi- 
dent and  treasurer,  Albert  C.  Middleton,  secre- 
tary, and  Louis  P.  Geissler,  general  manager  of 
the  Victor  Talking  Machine  Co.,  at  their  fac 
tory  in  Camden,  N.  J.  Mr.  Geissler  explained 
that  Eldridge  R.  Johnson,  the  president,  regret- 
ted that  he  was  unable  to  be  present.  Mr.  Whit- 
sit, secretary  of  the  association,  then  presented 
various  resolutions,  copies  of  which  had  been 
forwarded  to  the  Victor  Co.  about  two  weeks 
previously  and  explanation  was  then  in  order. 
The  following  resolution  covered  the  subject  of 
issuing  and  exchanging  records: 

"Resolved,  That  the  executive  committee's  ac- 
tion at  their  Buffalo  meeting  be  indorsed  in  ask- 
ing the  manufacturers  to  limit  their  catalog  and 
issue  an  even  exchange  on  cut-out  records." 
In  view  of  the  fact  that  the  Victor  Co.  had  just 
complied  with  the  request  for  an  even  exchange 
on  cut-out  records  the  committee  tendered  their 
thanks  for  having  granted  this  request." 

The  discussion  then  lead  to  the  importance  of 
limiting  the  number  of  records  in  the  catalog, 
and  it  was  finally  decided  that  dealers  and  job- 
bers could  make  a  better  representation  by  doing 
so.  It  was  also  agreed  that  the  best  plan  would  be 
to  cut  out  as  many  records  as  were  made  of  any 
given  kind,  in  order  to  limit  the  catalog  to  a  rea- 
sonable number  of  each  kind.  The  Victor  Co. 
explained  that  the  Red  Seal  catalog  would  have 
to  be  eliminated  in  this  respect,  for  the  reason 
that  artists  like  Caruso,  Melba,  Tetrazzini,  etc., 
will  not  be  dictated  to  as  to  what  they  must 
sing,  and  therefore  duplication  and  a  growing 
catalog  in  the  Red  Seal  class  cannot  as  easily 


be  avoided.  The  duplication  of  selections  in  the 
domestic  catalog  was  discussed  and  it  is  the  pur- 
pose of  the  Victor  Co.  to  avoid  this  as  much  as 
possible. 

The  following  resolutions  were  then  discussed 
at  length: 

"Resolved,  That  in  order  that  the  legitimate 
and  representative  dealer  may  receive  proper 
protection,  and  prices  be  better  maintained  the 
manufacturers  are  hereby  requested  to  require  a 
larger  initial  purchase,  in  order  to  provide  the 
desired  protection  and  insure  proper  represen- 
tation by  merchants  of  standing  and  ability;  and 
he  it  further 

"Resolved,  That  the  establishment  of  new 
dealers  shall  be  regulated  by  the  manufacturer 
through  the  jobber,  so  that  unlimited  competi- 
tion will  be  avoided;  and  be  it  further 

"Resolved,  That  the  manufacturer  require 
dealers  to  measure  up  to  the  new  conditions  and 
give  proper  representation,  to  be  continued  as 
dealers." 

The  purpose  of  this  was  so  fully  discussed  in 
the  proceedings  of  the  convention,  and  particu- 
larly in  some  of  the  papers  read,  that  very  lit- 
tle argument  was  necessary.  The  Victor  Co. 
promised  to  give  this  their  very  careful  con- 
sideration and  realized  the  importance  of  regu- 
lating- the  method  of  establishing  dealers,  so  that 
unnecessary  competition  with  those  already  in 
the  field  would  be  avoided. 

The  committee  again  reminded  the  Victor 
officials  of  former  resolutions  impressing  upon 
their  company  the  importance  of  shipping  Vic 
tor  records  from  the  factory  suitably  protected 
from  injury  by  the  use  of  an  envelope  or  other 
covering.  While  they  were  not  in  a  position  to 
commit  themselves  the  company  explained  that 
they  realized  the  advantage  of  doing  something 
in  this  respect,  but  were  not  yet  prepared  to 
handle  the  matter  in  a  way  that  would  be  satis- 
factory and  would  still  bear  the  matter  in  mind. 
The  objection  to  the  present  method  of  sending 
Victor  records  without  this  protection  lies  prin- 
cipally in  the  fact  that  the  jobbers  have  been 
forced  to  take  the  initiative  in  this  respect,  and 
when  a  record  is  received  in  a  islightly  scratched 
or  rubbed  condition,  an  envelope  provided  by  the 
jobber  at  that  time  does  not  overcome  the  pre- 
vious damage.  The  jobbers  also  objected  to  the 
competition  which  may  result  in  enclosing  Vic- 


tor records  in  "gold-plated"  envelopes  as  an  in- 
ducement to  get  business. 

The  committee  also  explained  that  when  the 
7-inch  records  were  discontinued  the  plan  of  ex- 
change made  it  necessary  for  a  large  quantity 
of  8-inch  records  to  be  purchased.  There  was  a 
list  of  only  100  to  select  from  and  considerable 
overbuying  resulted  in  surplus  stocks  and  job- 
bers had  a  number  of  8-inch  records  that  they 
would  like  to  dispose  of.  The  Victor  Co.  as- 
sured the  committee  that  the  present  exchange 
was  keeping  them  quite  busy,  but  that  the  8-inch 
record  question  would  also  receive  consideration. 
Other  matters  of  importance,  which  cannot  be 
made  public  at  the  present  time,  except  to  mem- 
bers of  the  association,  were  taken  up  and  are 
receiving  careful  consideration.  The  Victor  Co. 
then  invited  members  of  the  committee  to 
luncheon,  after  which  most  of  them  attended 
the  ball  game. 

Tuesday  morning  at  10  a.  m.  the  jobbers  met 
a  committee  representing  the  Columbia  Phono- 
graph Co.,  General,  at  their  executive  offices  in 
the  Tribune  building.  New  York  city,  and  the 
following  officials  were  present:  Geo.  W.  Lyle, 
general  manager;  Harry  A.  Yerkes,  manager 
wholesale  department;  E.  N.  Burns,  manager 
export  department,  and  Geo.  P.  Metzger,  mana- 
ger advertising  department.  The  committee  had 
intended  to  take  up  the  resolutions  with  the 
Columbia  Co.  regarding  the  limitation  of  the 
catalog  and  the  establishment  of  dealers  as  em- 
bodied in  the  above  resolutions  presented  to  the 
Victor  Co. 

Mr.  Lyle  explained  that  in  view  of  the  recent 
notice  from  the  Edison  Co.,  requiring  that  their 
goods  should  be  handled  exclusively  by  dealers 
and  jobbers  in  the  cylinder  line,  this  would  some- 
what change  the  situation  until  tlie  effect  was 
known.  He  added,  however,  that  his  company 
realized  the  importance  of  limiting  the  catalog 
and  had  taken  steps  to  do  so  by  issuing 
lists  quarterly  and  only  such  records  as  were 
considered  hits  at  other  intervals.  Mr.  Lyle  also 
agreed  that  it  was  proper  for  dealers  to  receive 
suitable  protection  against,  unlimited  competi- 
tion and  that  with  the  "exclusive  order"  from 
the  Edison  Co.  this  protection  was  more  neces- 
sary than  ever. 

The  committee  were  informed  regarding  cer- 
tain changes  and  improvements  which  the 
Columbia  Co.  contemplates,  and  while  no  pub- 
lication can  be  given  these  matters  at  the  present 
time  they  can  say  that  the  Columbia  Co.  realize 
the  importance  of  cooperation  between  the  manu- 
facturer, dealer  and  jobber  and  will  have  that 
object  in  view.    The  conference  adjourned  about 


Our 

Needles 
are 

Imported 
and 

every 

needle 

is 

warranted 
as  to 
point 

and  iinish 


Our 
Prices 
are 
the 

lowest 
in  llie 
world. 
Write 
lor 

samples 
and 

quotations 


THE  TALKING  MACHINE  SUPPLY  CO., 


400  FIFTH  AVENUE 
NEW  YORK 


22 


THE  TALKING  IMACHINE  ^A  ORLD. 


noon  to  accept  the  hospitalitj*  of  the  Columbia 
Co.  for  luncheon,  which  was  served  at  Kalil's. 

After  luncheon  the  executive  committee  visited 
the  New  York  office  of  the  National  Phonograph 
Co.,  where  they  were  received  by  Frank  L.  Dyer, 
president;  William  Pelzer,  vice-president;  C.  H. 
AVilson,  general  manager,  and  Frank  K.  Dolbeer, 
general  sales  manager.  Mr.  Wilson  was  on  his 
vacation  with  his  family  near  Saratoga,  but  re- 
sponded to  the  call  and  his  presence  was  appre- 
ciated by  the  committee.  Carl  H.  Droop,  the 
newly  elected  member  of  the  executive  commit- 
tee was  on  hand  at  this  meeting. 

The  - resolution  again  taking  up  the  matter  of 
limiting  the  catalog  and  issuing  an  even  ex- 
change was  responded  to  by  Mr.  Dyer,  who  ex- 
plained that  it  was  their  purpose  to  limit  their 
catalog  to  about  1,500  or  1,600  domestic  selec- 
tions and  endeavor  to  cut  out  enough  records 
each  year  to  accomplish  this.  Mr.  Dyer  also  ex- 
plained that  Mr.  Wilson  had  stated  at  Atlantic 
City  that  it  was  the  intention  of  the  National 
Co.  to  take  care  of  records  cut  out  of 
the  catalog,  but  as  another  cut-out  list  was 
about  to  be  issued  it  would  not  be  ad- 
sivable  to  offer  an  exchange  on  cut-out 
records  until  a  suitable  time  had  been  given  the 
trade  to  dispose  of  these  records  while  they  were 
still  in  the  catalog.  It  is  the  intention  of  the 
National  Co.  to  handle  the  exchange  situation 
by  taking  back  records  cut  from  the  catalog, 
within  a  reasonable  time  and  then  on  an  even 
exchange  basis. 

In  response  to  the  resolution  regarding  the 
establishment  of  new  dealers  as  presented  to 
the  Victor  Co.,  Mr.  Dyer  explained  that  their 
company  realized  the  importance  of  some  action 
being  taken  to  eventually  bring  about  the  de- 
sired results  and  he  had  this  in  mind  for  the  nec- 
essary attention  at  the  earliest  possible  moment. 

The  National  men  agreed  with  the  executive 
committee  that  the  time  had  come  when  quality 
was  more  desirable  than  quantity,  as  regards  the 
dealer,  and  the  dealer  who  was  a  credit  to  the 
business  should  receive  proper  encouragement 
by  reasonable  protection  in  his  territory. 


The  following  resolution  was  then  presented: 

"Resolved,  That  the  National  Phonograph  Co. 
be  and  is  hereby  requested  to  issue  a  special 
license  for  the  disposal  of  second-hand  machines 
at  a  price  that  will  insure  their  sale  and  avoid 
the  present  underhand  plan  of  doing  so." 

This  had  already  been  taken  up  with  the 
National  Co.  by  the  executive  committee,  but  as 
a  suitable  plan  had  not  been  arranged  the 
National  Co.  preferred  to  let  the  matter  alone  for 
the  present  rather  than  leave  any  loop-hole  for 
price-cutting.  The  committee  presented  this  mat- 
ter, however,  in  such  a  convincing  light  that  the 
company  will  carefully  consider  the  subject 
again,  and  while  no  plans  have  been  made  they 
feel  the  Edison  Co.  will  eventually  handle  this 
situation  in  a  way  that  will  be  satisfactory  to  all 
jobbers  and  dealers. 

The  recent  order  of  the  National  Co.  request- 
ing that  their  dealers  and  jobbers  should  handle 
their  goods  exclusively  was  discussed,  and  al- 
though some  of  the  members  of  the  executive 
committee  have  considerable  goods  on  hand  that 
will  be  affected  by  this  order,  they  feel  that  the 
dealers  and  jobbers  will  be  in  a  better  position 
to  co-operate  with  and  receive  co-operation  from 
the  manufacturers  under  such  a  ruling.  Mr. 
Dyer  assured  the  committee  that  it  was  the  in- 
tention of  their  company  to  be  as  fair  and  liberal 
as  each  case  will  warrant,  in  order  that  any 
dealer  who  desires  to  dispose  of  other  goods 
affected  by  this  order  will  be  able  to  do  so,  but 
that  they  would  not  consent  to  the  further  pur- 
chase of  such  goods. 

As  in  the  case  of  the  Victor  and  Columbia 
conferences,  many  other  subjects  were  taken  up 
and  satisfactory  response  received  which  cannot 
be  made  public,  except  to  members  of  the  asso- 
ciation. The  meeting  adjourned  and  after  some 
of  the  jobbers  had  had  an  exhibition  of  the  new 
Edison  Amberol  records  and  attachments  they 
were  the  guests  of  the  National  Co.  at  dinner  in 
Martin's.  William  E.  Gilmore's  absence  was 
notably  regretted,  as  the  Gilmore  friendly  spirit 
has  been  very  much  in  evidence  wherever  job- 
bers got  together  with  the  National  Co.  The 


following  cablegram  was  sent  to  Mr.  Gilmore 
while  the  executive  committee  were  dining  with 
the  National  officials:  "Dinner  at  Martin's  of 
Executive  Committee  Jobbers'  Association.  Wish 
you  were  with  us;  send  best  greetings  and  hope 
for  your  safe  return." 

It  can  be  stated  that  the  "Big  3"  recognize  the 
importance  of  the  jobbers'  association,  the  broad 
and  fair  manner  in  which  they  present  matters 
and  the  courteous  reception  which  each  company 
accorded  the  committee  is  ample  evidence  of  that 
fact.  The  discussion  of  subjects  informally  give& 
the  manufacturer  a  chance  to  present  his  side  of 
each  case  and  by  hearing  from  the  association, 
represented  by  the  executive  committee,  the  re- 
sult is  reduced  to  a  blending  of  ideas  that  should 
certainlj-  result  in  great  accomplishments. 

When  other  jobbers  see  the  good  work  the 
association  is  doing  and  the  warm  manner  in 
which  they  are  received  by  the  manufacturers, 
it  is  hard  to  understand  why  every  jobber  is  not 
a  member  of  that  association,  for  they  are  shar- 
ing in  the  good  work  and  not  contributing  to  the 
efforts  by  withholding  their  membership. 


SEELIG  OPENS  IN  DETROIT. 


(Special  to  The  Talking  MachiDe  World.) 

Detroit,  Mich.,  Sept.  9,  1908. 
B.  F.  Seelig,  formerly  manager  of  the  Schwan- 
kovsky  phonograph  department,  has  secured  an 
extensive  representation  of  Victor  talking  ma- 
chines and  all  Victor  supplies  and  has  opened 
a  department  of  his  own  at  the  W.  W.  Kimball 
Co.'s  piano  store,  corner  Farmer  and  Bates 
streets.  He  will  have  all  the  latest  records  on 
hand  at  all  times.  Mr.  Seelig  also  has  a  com- 
plete line  of  musical  instruments,  sheet  music 
and  small  goods.  The  talking  machine  has  three 
separate  rooms  where  three  different  parties  can 
hear  records  without  being  disturbed  by  the 
others.  As  Mr.  Seelig  is  an  experienced  all- 
round  talking  machine  man,  having  been  in  the 
business  for  a  long  time,  it  is  a  foregone  con- 
clusion that  he  will  meet  with  brilliant  success 
in  his  new  venture. 


YOU  NEED  OUR  RECORD-CABINETS 

To  do  the  largest  amount  of  business  you  must  select 
from  the  largest  variety  and  the  laro-est  stock.  We  have 
it.  Every  cabmet 
is  a  money-maker. 
Let  them  make 
money  for  you. 


Record  Cabinet  No.  686 


Record  Cabinet  No.  697 


Record  Cabinet  No.  681 


You  should  write  to- 
day for  our  cuts  and 
prices.  They  will  be 
sent  the  same  day  your  letter  reaches  us.  Cabinets  shipped 
most  as  quickly.  Get  ready  for  fall  trade  by  getting  acquainted 
with  us,  and  knowing  where  to  buy  your  record  cabinets. 

ROCKFORD  CABINET  CO.  1920  30  isth  Ave.  Rockford,  111. 


THE  TALKING  MACHINE  WORLD. 


23 


NEWS  FROM  SAN  FRANCISCO. 

steady  Improvement  in  Trade — J.  H.  Gill 
Demonstrating  New  Amberol  Records  and 
Edison  Attachment — Arthur  Geissler  a  Visi- 
tor— "Talkers"  Damaged  by  Fire — Kohler  & 
Chase's  Edison  Offers — McNeil  &  Co.  in  New 
Quarters — Wiley  B.  Allen  Will  Have  Large 
Talker  Department  in  New  Building — Sher- 
man, Clay  &  Co.  News. 


(Special  to  The  Talking  Maobine  World.) 

San  Francisco,  Cal.,  Sept.  3,  1908. 
The  month  just  passed  has  been  a  very  satis- 
factory one  for  the  San  Francisco  talking  ma- 
chine men,  showing  quite  an  improvement  over 
the  earlier  part  of  the  summer.  The  reason,  per- 
haps, is  that  the  vacation  trade  this  year  was 
small,  and  the  end  of  the  vacation  season  brought 
about  an  immediate  revival  of  the  local  demand. 
A  good  business  is  also  reported  in  the  whole- 
sale line  with  out-of-town  dealers.  The  outside 
retail  trade  is  rapidly  increasing,  now  that  the 
rush  of  crop  movement  is  over  in  many  sections, 
and  the  trade  in  the  smaller  towns  is  sending 
in  rush  orders  for  new  machines  and  up-to-date 
records. 

John  H.  Gill,  of  the  National  Phonograph  Co., 
is  on  the  Coast  for  the  purpose  of  demonstrating 
the  new  Amberol  records  and  combination  Edi- 
son machines.  After  spending  some  time  among 
the  San  Francisco  dealers,  he  made  a  visit  to 
Sacramento  last  week,  and  has  taken  some  very 
large  orders  in  both  places.  The  local  Edison 
dealers  regard  him  as  one  of  the  most  affable  and 
brilliant  young  talking  machine  men  who  have 
been  on  the  Coast  for  some  time,  and  say  that 
he  is  bound  to  make  his  mark  in  the  trade. 

Peter  Bacigalupi  &  Sons  have  placed  a  large 
order  for  Edison  goods,  and  are  now  waiting  for 
the  Amberol  records  and  the  new  attachment  for 
the  Edison  machine,  which  they  expect  to  have 
on  the  market  about  Oct.  1.  While  Mr.  Baci- 
galupi reports  business  still  a  little  quiet,  he 
considers  the  dull  season  about  over,  and  is  pre- 
paring for  a  large  trade  during  the  fall.  He  is 
now  on  the  lookout  for  a  location  in  the  down- 
town business  district,  as  his  present  location 
on  Golden  Gate  avenue  is  no  longer  in  a  favor- 
able part  of  the  city,  and  the  high  rates  of  in- 
surance there  have  interfered  with  the  carrying 
of  as  large  a  stock  as  will  be  desirable  in  the 
future.  He  has  not  yet  found  the  place  he  is 
looking  for,  however,  as  the  rents  asked  for  de- 
sirable stores  are  still  very  high.  He  is  having 
great  success  with  the  Edison  commercial  ma- 
chine, and  says  that  some  of  the  largest  houses 
in  town  are  having  them  put  in  on  trial. 

Arthur  Geissler,  manager  of  the  Talking  Ma- 
chine Co.,  Chicago,  is  visiting  the  local  trade  this 
week,  and  he  has  received  a  royal  welcome. 

Mr.  McCarthy,  treasurer  of  Sherman,  Clay  & 
Co.,  and  manager  of  the  talking  machine  depart- 
ment, made  a  flying  trip  to  Los  Angeles  last 
week,  combining  business  and  pleasure.  Sher- 
man, Clay  &  Co.  report  a  great  improvement  in 
the  local  retail  trade,  as  well  as  that  with  out- 
side dealers.  The  demand  for  Victrolas  still 
keeps  up,  and  the  new  arrangement  with  the 
Victor  Co.  in  regard  to  records  is  giving  great 
satisfaction. 

In  the  recent  flre  which  damaged  the  rear  of 
the  Filers  Music  Co.'s  Fillmore  street  establish- 
ment, a  large  number  of  talking  machines  were 
damaged  to  some  extent,  and  these  are  now  being 
disposed  of  at  a  special  sale  at  the  Market  street 
store. 

Benj.  Curtaz  &  Son  say  that  their  talking  ma- 
chine department  is  much  busier  during  the  last 
few  weeks  than  it  has  been  earlier  in  the  sum- 
mer, and  they  are  having  a  great  demand  for 
Red  Seal  records.  They  also  report  considerable 
inquiry  for  Victrolas,  their  stock  of  which  has 
been  limited  of  late,  as  the  supply  on  the  Coast 
ran  rather  low  a  few  weeks  ago. 

The  Columbia  Phonograph  Co.  had  the  best 
local  retail  trade  of  the  year  during  the  latter 
part  of  August,  and  all  the  outside  agencies  have 
also  been  send/ng  in  for  goods.  A  large  number 
of  new  agencies  have  recently  been  established 
throughout  the  interior.   Mr.  Beck  is  starting  for 


southern  California  with  the  intention  of  open- 
ing up  some  new  territory. 

Kohler  &  Chase  have  just  placed  an  order  for 
a  car  of  Edison  goods.  Chas.  E.  Brown,  manager 
of  the  talking  machine  department,  believes  that 
they  have  the  most  complete  talking  machine 
stock  that  is  carried  in  San  Francisco.  They  now 
have  on  hand  nine  styles  of  Edison  machines,  and 
four  more  will  be  added  as  soon  as  the  new 
styles  come  out,  making  thirteen  styles  of  Edi- 
sons.  In  addition  to  these  there  are  six  styles 
of  Zonophones,  ten  of  Stars,  and  six  of  Victors, 
making  thirty-five  styles  of  talking  machines  car- 
ried in  the  retail  salesrooms.  They  also  carry 
every  Edison,  Victor,  Star  and  Zonophone  record, 
American  and  foreign. 

L.  H.  Maxwell  has  started  in  the  talking  ma- 
chine business  in  Fruitvale,  Cal.,  carrying  Edi- 
son, Star  and  Zonophone  goods. 

Wall  &  Forman  have  opened  with  a  complete 
line  of  Edison,  Star  and  Zonophone  goods  in  Hay- 
ward,  Cal. 

The  Oakland  Graphophone  Co.,  finding  business 
booming  at  their  Eleventh  street  store  in  Oak- 
land, have  just  leased  a  four-story  building  at 
222  San  Pablo  avenue,  in  that  city,  and  will  soon 
occupy  their  new  quarters  with  a  full  line  of  all 
makes  of  talking  machines  and  records. 

The  Southern  California  Music  Co.,  of  Los 
Angeles  are  doing  a  particularly  large  business 
in  the  talking  machine  department,  and  reports 
business  in  that  line  booming  at  several  of  the 
branches  in  other  towns  of  southern  California. 
The  San  Diego  house  has  made  a  fine  record 
during  the  past  month,  and  Santa  Barbara  has 
also  been  a  profitable  territory. 

Ralph  Paulin,  of  the  ta.lking  machine  depart- 
ment of  the  Brown  Music  House  in  Santa  Bar- 
bara, Cal.,  made  a  wagon  trip  through  the  north- 
ern part  of  that  country  about  the  middle  of  the 


month,  giving  concerts  at  all  important  points. 
He  sold  many  fine  machines  on  the  trip,  and 
found  as  much  interest  in  the  line  in  the  country 
districts  as  in  the  larger  towns.  He  says  that 
the  high-class  opera  records  are  the  ones  in  most 
demand,  and  believes  that  some  steady,  high- 
class  customers  will  be  developed  in  the  rural 
districts. 

McNeil  &  Co.,  of  Stockton,  Cal.,  have  moved 
into  a  new  store,  where  they  are  making  prepa- 
rations to  push  the  talking  machine  department 
vigorously.  The  second  floor  is  almost  entirely 
devoted  to  this  side  of  the  business,  and  there 
is  also  a  large  demonstrating  room  on  the  first 
floor. 

The  Wiley  B.  Allen  Co.  are  preparing  to  open 
a  large  talking  machine  department  in  connec- 
tion with  the  Los  Angeles  store.  Contracts  were 
let  for  the  necessary  alterations  about  a  week 
ago,  and  the  department  is  expected  to  be  doing 
business  before  the  end  of  the  month. 

The  H.  Hauschildt  Music  Co.,  of  Oakland,  Cal., 
are  going  strongly  after  the  business  in  Reno, 
Nev.,  from  which  several  local  houses  recently 
withdrew.  A  special  feature  is  made  of  the  talk- 
ing machine  department. 

THE  AMERICAN  TALKING  MACHINE  CO. 

The  American  Talking  Machine  Co.,  586  Ful- 
ton street,  Brooklyn,  N.  Y.,  sole  and  exclusive 
distributors  of  the  Indestructible  Phonographic 
Record  Co.'s  product  for  that  city  and  Long 
Island,  report  they  are  having  great  success  in 
handling  these  goods.  The  American  Co.  say 
the  Indestructible  record  is  profitable  and  con- 
venient to  handle,  and  dealers  who  have  taken 
on  the  line  find  them  ready  sellers.  The  Ameri- 
can Talking  Machine  Co.  carry  a  full  stock  of 
Indestructibles,  and  shipments  are  never  de- 
layed. 


INCREASE  YOUR  RECORD  SALES 

BY  USING 

THE  BL/VCKIVIAN  CYLINDER  RECORD  TRAY 

(Patent  Applied  for) 

A.  Record  Tray  With  Record  Isabel  for  I^ess  Than  One  Cent 


The  BLACKMAN  Folding  Trays  for  Cylinder  Records  are  shipped  FLAT  and  can  be  FOLDED  into 
STRONG  TRAYS  in  a  few  seconds,  as  shown  above.  This  tray,  with  Rapke  Label,  makes  a  handsome  look- 
ing record  stock  and  a  system  you  can't  beat.  The  labels  act  as  Silent  Record  Salesman  and  the  customer 
can  point  to  the  record  he  wants  to  hear.  Adopt  this  system  and  your  sales  will  not  only  increase  but  it  will 
never   take  more   than   a   few   minutes   to   make   up   a  Record  order. 


NET  PRICES  TRAYS  ONLY 

{Subject  to  Change.) 

Hold  Net  per  1,000.  Weight  per  1,000. 
No.  2.       2  Records.  $6.00  60  lbs. 

'•    3.       3  Records.  7.50  73  " 

"    4.       4  Records.  9.00  87  " 

"    5.       5  Records.  10.,'iO'  105  " 

"    6.       6  Records.  12.00  116  " 

Note. — Price  less  than  1,000  same  rate. 
In    deciding    FREIGHT    or    EXPRESS    refer  to 
above  weights,  and  allow  for  packing. 


NET  PRICES  RAPKE  LABELS 

Prices  Rapke  Labels  with  Edison  numbers  and 
titles.  Domestic  Selections  No.  2  to  9721, 
which  includes  December,  1907  ,$3.50 

Per  month,  thereafter  (postpaid)  payable  in 
advance   12 

Columbia  Labels  (Domestic),  per  set   3.50 


FREE  SAMPLE 


of  Tray  with  Label  to 
any  Dealer  or  Jobber 
who  writes  on  business  letterhead. 

SPECIAL  DISCOUNTS  TO  JOBBERS 


Above  prices  are  RESTRICTED  and  quoted  f.  o.  b.  New  York, 
their  jobber  if  he  will  supply  them.    If  not  we  will  sell  direct. 


Dealers  are   requested  to  buy  through 


Manufactured  by 


BLACKMAN    TALKING   MACHINE  CO. 


J.  NRWCOMB  BLACKMAN.  Pres. 


■  THE  WHITE  BLACKMAN  •     97  CHAMBERS  STREET.  NEW  YORK 


24 


THE  TALKING  MACfflNE  WORLD. 


THE  EDISON  AMBEROL  RECORDS. 

The  Advance  List  Consisting  of  Fifty  Selections 
Just  Make  Their  Appearance — Are  Most  Sat- 
isfactory in  Every  Respect — Have  Been 
Wortcing  on  the  New  Record  for  Two  Years 
— Interesting  Chat  With  General  Sales  Man- 
ager Dolbeer  Regarding  the  New  Records. 


The  first  advance  list  of  Edisou  Amberol — the 
new  200-thread — records  appeared  last  week,  and 
consists  of  50  selections.  Ten  will  be  added  each 
month.  Sample  Amberol  records  and  the  differ- 
ential gear  attachment,  whereby  all  Edison  ma- 
chines, with  the  exception  of  the  Gem.  can  be 
adapted  to  play  both  styles,  were  also  placed  in 
the  hands  of  the  jobbers  by  the  National  Phono- 
graph Co.  at  the  same  time.  The  new  model 
machines  will  follow  later. 

F.  K.  Dolbeer,  general  sales  manager  of  the 
National  Phonograph  Co.,  in  describing  the  origin 
and  advantages  of  the  Amberol  record,  said: 
"We  have  been  worliing  on  this  new  record  for 
nearly  two  years,  and  Mr.  Edison  personally 
gave  it  his  time,  experimenting  with  and  de- 
veloping what  was  considered  impossible  to  ac- 
complish. Success,  however,  crowned  his  efforts, 
as  it  has  in  so  many  inventions,  and  to  say  he 
is  pleased  over  the  results  is  to  mildly  express 
his  feelings.  The  material  employed  in  the 
Amberol  is  harder  than  in  our  ordinary  record, 
but  it  is  still  brittle,  and  there  is  a  smoothness 
of  reproduction  in  the  details  that  is  marvelous. 
I  never  was  so  enthusiastic  over  a  product  of  our 
company  as  I  am  over  this.  You  see  the  trade 
are  not  called  upon  to  abandon  any  of  the  stock 
on  hand,  either  in  machines  or  records.  The  dif- 
ferential gear  attachment  simply  reduces  the 
speed  one-half,  so  that  either  the  Amberol  or  the 
two-minute  record  may  be  played  optionally, 
so  there  is  no  loss,  but  a  gain  in  a  new  article 
that  promises  to  break  all  records  as  a  seller. 
Our  first  order  from  one  firm  was  for  1,000  of 
each  number,  a  total  of  50,000.  The  entire  trade 
are  placing  orders  proportionately.  So  far  as  our 
present  catalog  is  concerned  only  the  best  sellers 
will  be  reproduced  on  the  Amberol,  the  others 
will  be  new.  They  will  retail  for  fifty  cents  each, 
with  distinct  marginal  advantages  for  the  jobber 
and  dealer. 

"No  new  contract  will  be  issued  by  the  com- 
pany, but  an  addenda  to  the  present  agreement 
has  been  sent  out,  and  is  being  signed  and  re- 
turned rapidly.  This  refers  to  the  exclusive 
sale  of  EdiEon  cylinder  records  on  and  after 
October  1." 


A  PAYING  SIDE  HNE. 


Any  talking  machine  dealer  looking  for  a  pay- 
ing side  line  proposition  cannot  do  better  than 
investigate  the  advantages  derived  from  han- 
dling a  line  of  Hotz  harmonicas,  advertised  else- 
where. As  a  distinctly  business  proposition 
a  harmonica  line  possesses  many  excellent  fea- 
tures, only  a  small  outlay  is  required,  the  profits 
are  liberal,  the  handsome  display  racks  and  cases 
occupy  a  very  small  space  that  is  frequently 


wasted  before,  and  last  but  not  least,  the  har- 
monica is  continually  gaining  in  popularity. 
Sales  are  easily  made,  insuring  a  quick  turnover 
of  capital,  for  the  prices  are  low  enough  to  appeal 
to  the  smallest  purse.  As  said  before,  the  har- 
monica is  coming  more  and  more  into  favor  with 
the  public  within  the  last  year  or  two,  owing 
largely  to  the  formation  of  large  harmonica 
bands  of  expert  players,  organized  in  the  East, 
who  have  done  much  to  illustrate  the  value  of 
the  harmonica  as  an  instrument  capable  of  pro- 
ducing first-class  music. 


THE  "PROHIBITION"  RECORD. 

The  phonograph  sociable  is  to  be  popularized 
as  a  feature  of  the  Prohibition  national  cam- 
paign. 

For  one  entire  day  Prof.  Aaron  S.  Watkins 
Prohibition  nominee  for  Vice-President;  Dan  R. 
Sheen,  nominee  for  governor  of  Illinois,  and 
Prof.  Charles  Scanlan,  speaking  for  E.  W.  Chafin. 
the  Presidential  nominee,  talked  into  phono- 
graphic receiving  records  in  a  Chicago  phono- 
graph establishment,  making  records  which  are 
to  be  sent  all  over  the  United  States. 

Six  records  were  made.  Five  thousand  records 
of  each  are  to  be  sent  to  distributing  stores 
throughout  the  country,  to  be  bought  by  temper- 
ance societies,  church  organizations  and  party 
leaders. 

These  records,  it  is  planned,  shall  be  used  at 
church  sociables,  in  country  schoolhouse  meet- 
ings, lawn  parties  and  everywhere  that  the  cham- 
pions of  prohibition  can  get  a  crowd  in  the 
smaller  localities  that  cannot  be  visited  by  the 
party  nominees. 


GEO.  W.  LYLE  AGAIN  IN  HARNESS. 

George  W.  Lyle.  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  General,  returned  to 
business  on  Tuesday,  having  been  on  a  two 
weeks'  vacation,  which  he  enjoyed  greatly. 

T.  K.  Henderson,  of  the  wholesale  selling 
force,  started  on  his  initial  trip  Thursday  week, 
naking  Cincinnati  as  his  first  stop.  Others  of 
the  outside  force  are  preparing  to  go  on  the 
road  shortly. 


PIANO  DEALERS  LINE  UP  FOR  FALL. 

There  may  still  be  some  piano  firms  left  that 
think  their  business  better  off  without  the  phono- 
graph as  a  side  line.  But  as  a  jobber  remarked, 
"the  number  is  growing  beautifully  less." 

Here  are  four  piano  stores  that  have  just 
added  the  Edison:  "Pendleton  &  Magness, 
Shelby,  N.  C;  E.  C.  Burkham,  Wheeling,  W.  Va.; 
Marshall  Piano  Co.,  Cedar  Rapids,  la.;  and 
Orange  Book  and  Music  Co.,  Orange,  Cal.  It 
will  be  noticed  that  they  range  all  the  way  from 
Carolina  to  California. 


A  NEW  JERSEY  INCORPORATION. 

The  Talking  Machine  Company  of  New  Jersey. 
East  Orange,  N.  ,T.,  have  incorporated  with  a 
capital  of  $50,000.     Incorporators:    Charles  O. 


Geyer,  Frank  E.  Ruggles  and  H.  N.  Smith.  The 
purpose  of  the  company  is  to  manufacture  talk- 
ing machines,  etc. 

POINTERS  FOR  SALESMEN 

Furnished  by  the  Man  Who  Has  Been  Through 
the  Mill — Straight-from-the-Shoulder  Ad- 
vice Worth  Filing  Mentally. 


An  old  salesman  who  knows  the  ropes  fur- 
nishes these  "tips"  to  youngsters  which  are 
worth  noting: 

"Never  approach  a  buyer  without  first  accu- 
rately learning  his  name.  I  once  lost  a  customer 
named  Schmitt  by  calling  him  Mr.  Smith. 

"One  order  in  hand  is  not  always  better  than 
two  in  the  bush;  that  is,  if  you  know  how  to 
beat  the  bushes. 

"There  was  a  small  ofiice  boy  who  would  pass 
me  into  "the  buyer  ahead  of  a  half-dozen  other 
fellows.  I  had  once  talked  to  him  ten  minutes 
about  his  pet  dog. 

"When  you  are  waiting  for  an  audience,  never 
flirt  with  the  stenographer.  The  boss  may  be 
jealous. 

"I  once  sold  a  new  dealer  $-100  worth  of  goods 
when  I  knew  it  should  have  been  only  $200.  For 
years  afterward  he  would  only  give  me  orders 
for  $50  where  they  should  have  been  for  hun- 
dreds. 

"When  a  buyer  gives  you  especially  intricate 
instructions  as  to  shipments,  etc.,  get  him  to 
write  it  out  personally,  and  deliver  to  you.  It 
takes  a  powerful  nerve  for  a  man  to  dispute  you 
when  his  own  orders  are  there  in  cold  ink. 

"Keep  to  the  water  wagon  when  on  your  trips. 
Many  a  hot  drink  has  made  a  cold  customer. 
A  buyer  with  a  red  nose  may  possibly  be  the 
leading  Prohibitionist  of  his  county. 

"A  merchant  said  to  me  once:  'My  boy,  you 
have  the  making  of  a  first-class  salesman.  But 
j'ou  ought  to  eat  more  salt  on  your  food.'  It  was 
a  week  before  I  tumbled  to  what  he  meant. 

"This  is  the  sort  of  a  man  that  most  houses 
are  looking  for:  The  one  who  comes  in  and 
says:  'Never  mind  talking  about  salary;  I'm 
not  interested.  The  one  thing  I  want  to  know 
is:  What  per  cent,  will  you  pay  me  on  the  goods 
I  sell'/' 

"There  was  a  salesman  who  talked  for  three 
minutes.  At  the  end  of  that  time  he  had  made 
his  sale.  He  talked  two  minutes  more.  The 
customer  began  to  change  his  mind.  He  talked 
four  minutes  more.  The  sale  was  off  for  good — 
talked  to  death. 

"I  know  of  a  traveling  salesman  who  sold  a 
bill  of  goods  to  William  Jones,  whom  he  had 
never  met  before.  On  that  trip  he  called  him 
'Mr.  Jones,'  said  an  entertaining  writer  in  the 
Hardware  Dealers'  Magazine.  On  the  next,  he 
called  him  'Jones.'  Then  'Jonesy,'  'William,'  and 
finally  'Bill.'  On  the  sixth  trip  he  was  not  called 
upon  to  call  him  anything  at  all,  as  Mr.  William 
Jones  had  decided  to  buy  of  another  man." 

A  little  discourtesy  is  capable  of  destroying 
the  effect  that  a  hundred  advertisements  have 
created. 


No  Need  to  Mourn! 

SBS INDESTRUCTIBLE  STOCK  NOT  DEAD! 


Write  to  us  if  you  intend  giving  up  this  line,  stating  the  amount  of  Records  3'ou 
have  on  hand.  We  will  make  3'ou  a  proposition  by  which  you  will  realize  full 
value.    State  whether  you  are  a  Mctor  or  Edison  dealer. 


BEINJ.  SWITKV,         East  14th  Street,  New  Vork 


THE  TALKING  MACHINE  WORLD. 


25 


b9  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


Trade  Conditions  iVluch  Brighter  and  the  Out- 
look Improved — Effect  of  the  Patent  and  De- 
signs Act — Important  Move  of  the  Edison- 
Bell  Co. — Ridiaphone  Appears — Barnett, 
Samuels  Novelty  in  Slot  iVlachines — Anent 
Long  Distance  Travelers — Pathe  Freres  at 
Toronto  Exposition — Columbia  Improve- 
ments— The  Talking  {Machine  World  Reaches 
All  Parts  of  the  World — Daws  Clarke  Brings 
Out  His  New  Needle  Tension  Attachment — 
A  Clever  Device  for  Correctly  Ascertaining 
the  Speed  of  the  Record — Important  News 
from  the  Provinces. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  Sept.  5,  1908. 

General  trade  conditions  have  been  much 
brighter  lately,  and  August  talking  machine 
sales  show  a  promising  revival  of  business  which 
in  July  was  conspicuous  only  by  its  absence. 
Both  the  record  manufacturers  and  factors  gen- 
erally report  that  dealers  ai'e  ordering  abun- 
dantly. Now  that  the  evenings  are  getting  too 
chilly  to  sit  about  out-doors,  the  public  are  look- 
ing around  for  indoor  amusement  in  the  shape 
of  good  records,  etc.  This  has  stimulated  the 
dealer  to  activity,  and  he  is  ready  to  accept 
almost  any  good  proposition  offered.  Now  is  the 
time  to  get  in  new  stuff,  and  from  the  multitudi- 
nous array  of  new  lines  the  dealer  can  cater 
equally  as  well  for  the  man  who  talks  quality  as 
for  the  cheap  price  individual.  And  speaking  of 
new  goods,  what  more  can  anybody  expect  than 
the  latest  creation,  consisting  of  a  reliable  and 
artistic  disc  machine  at  the  price  of  25s.;  and 
there's  plenty  on  the  English  market  at  that! 

A  current  question  here  in  regard  to  trading 
very  pertinently  affects  the  factors,  for  there  is 
a  strong  tendency  to  abolish  the  middleman  and 
deal  only  direct  with  the  actual  distributer  to  the 
public.  By  passing  the  factor,  manufacturers 
can  afford  to  give  dealers  a  better  profit  and  at 
the  same  time  have  a  better  control  over  the 
sale  of  their  products.  This  practically  elimi- 
nates price  cutting,  and  also  allows  the  maker 
to  protect  the  legitimate  dealer  from  unfair  com- 
petition of  the  man  who  keeps  no  stock  or  shop, 
but  trades  often  from  a  back  room  in  close 
proximity  to  a  good  talking  machine  shop.  This 
policy  is  certain  to  give  a  stimulus  to  the 
maker's  output,  but  the  question  is  what  benefits 
are  derived  from  the  very  necessary  financial 
point  of  view.  In  the  first  place  it  will  cost 
considerably  more  to  get  to  the  dealer,  by  reason 
of  the  fact  that  a  larger  clerical  staff  will  be 
required  to  cope  with  and  take  charge  of  the 
many  small  accounts  opened  up,  which  is  but 
one  of  the  several  extra  items  of  expense  in- 


volved. Secondly,  there  are  a  few  possible  re- 
sults of  this  change  of  policy.  Will  the  factors 
retaliate?  The  market  is  already  over-competed, 
especially  in  disc  goods,  and  some  factors  al- 
ready make  a  strong  showing  with  their  own 
machines.  If  all  the  manufacturers  were  to 
trade  direct  it  would  certainly  have  the  effect  of 
forcing  the  factors  to  introduce  other  lines  of 
their  own  make,  and  that  means  more  competi- 
tion, which  is  not  wanted.  Should  the  direct 
policy  be  successful,  more  than  likely  it  would 
prove  to  be  its  -own  death  warrant.  Success  is 
a  magnet  which  invariably  draws  competitoi'S  to 
imitate.  Where  should  we  be,  then?  A  would 
say  to  the  dealer,  "Look  here,  I  will  give  you 
another  ha'penny."  B.  says,  "I  will  go  one  bet- 
ter"; C.  can  beat  that,  and  so  it  might  go  on 
until  competition  is  just  as  keen  as  it  is  to-day. 
In  the  foregoing  we  have  presented  a  few  possi- 
bilities only,  and  while  perhaps  the  advantages 
are  equally  as  good  one  side  as  the  other,  talking 
machine  traders  generally  will  follow  the  ques- 
tion with  close  interest. 

The  new  Patent  and  Designs  act,  which  came 
into  operation  this  month,  is  a  definite  step  in 
the  direction  of  tariff  reform  proposed  and  car- 
ried by  a  free  trade  government.  If  a  foreign 
patent  has  been  in  existence  four  years  or  more 
and  is  not  manufactured  here,  it  can  be  revoked 
by  anybody  on  application.  Thirty  or  more  for- 
eign firms  have  already  erected  factories  here. 
Germans  have  been  specially  active,  and  several 
American  firms  have  opened  up  negotiations  for 
factory  sites,  among  which  may  be  mentioned 
makers  of  typewriters,  talking  machines,  cylin- 
der and  disc  records,  safety  razors,  telephone  im- 
plements, etc.,  etc.  Any  American  firm  owning 
British  patents  who  do  not  desire  to  manufac- 
ture here  themselves  can  still  retain  the  validity 
of  their  patent  by  appointing  a  British  firm  as 
an  agent,  who  will  manufacture  the  goods  in 
England.  That  is  the  only  alternative,  and  the 
matter  now  brooks  of  no  delay. 

Edison  Bell  Co.  Abandon  All  Factors. 

Perhaps  the  most  important  item  of  news  this 
month  is  that  issued  by  the  Edison-Bell  Co.  in 
regard  to  abandoning  the  factors  and  trading 
direct  with  the  dealer  with  the  issue  of  their 
new  disc  records  and  machines.  We  understand 
this  applies  only  to  the  new  goods,  and  does  not 
aifect  the  cylinder  business,  which  will  be  con- 
ducted through  the  factors  as  hitherto.  Several 
circulars  have  recently  been  issued  which  in 
effect  say  that  the  time  has  come  when  respec- 
table dealers  realize  that  the  profit  allowed  is 
not  sufficient  to  enable  them  to  carry  on  the 
business  with  comfort  and  profit  to  themselves. 
We  propose  to  use  the  factors'  profit  by  giving 
to  him  the  following  advantages:  first,  reduced 
prices;  second,  free  exchange  of  one-quarter  of 


dealer's  stocks  left  unsold  at  the  end  of  one 
season  and  the  commencement  of  the  next,  viz.: 
the  end  of  March  and  August  in  each  year  of 
continuous  trading;  third,  carriage  paid  on  all 
parcels  value  £1  and  over;  fourth,  stock  depots 
will  be  established  in  convenient  centers  through- 
out the  country  for  the  prompt  distribution  of 
supplies,  and  from  which  our  representatives 
will  make  frequent  calls  upon  dealers;  fifth,  pro- 
tection against  price  cutting.  As  the  supply  to 
dealers  will  be  in  our  own  control,  any  dealer 
cutting  prices  will  be  at  once  stopped  from  ob- 
taining further  goods.  We  shall  also  protect 
dealers  by  not  permitting  too  much  competition 
from  over-crowding,  and  prevent,  as  far  as  pos- 
sible, "jumpers  in"  at  busy  seasons.  The  Edison- 
Bell  gi/^-inch  phono  cut  disc  is  expected  to  be 
on  sale  at  the  end  of  August,  and  the  11-inch 
phono  disc  will  follow  shortly  after. 

Cape  Government  and  Importers. 

Last  month  the  Cape  government  introduced 
further  taxation  proposals,  including  graded 
licenses  for  importers,  and  licenses  for  agents  of 
foreign  firms! 

The  "Radiaphone"  the  Latest. 

A  new  invention  here  is  the  "Radiaphone," 
which  is  best  described  as  a  trumpet  in  a  trum- 
pet. Instead  of  the  horn  bending  round  at  the 
elbow,  it  is  fixed  straight  up,  and  in  order  to 
disperse  the  sound  waves  downward  and  equally 
all  around,  a  sort  of  trumpet-shaped  soundboard 
is  inserted,  allowing  about  six  inches  space  be- 
tween. At  a  recent  interview  with  the  inventor, 
T.  K.  B'arnard,  he  said:  "Since  horns  or  trum- 
pets were  first  fitted  to  machines  to  amplify  the 
sound,  it  has  been  customary  to  use  them  in  a 
more  or  less  horizontal  position,  the  result  being 
that  the  sound  is  driven  forward  from  the  mouth 
of  the  trumpet  in  a  manner  similar  to  the  rays 
issuing  from  a  searchlight.  The  sound  waves 
being  driven  forward  in  this  direct  manner,  have 
many  disadvantages;  they  radiate  only  to  a  very 
limited  extent,  consequently  a  person  standing 
in  front  of  a  trumpet  receives  the  full  force  of 
the  sound,  which  is  often  far  too  great  to  be 
pleasant;  while  to  a  person  standing  at  the  side 
or  behind  the  trumpet  the  result  is  most  indiffer- 
ent, in  consequence  of  the  very  unequal  disper- 
sion of  the  sound  waves.  Machines  fitted  with 
the  'Radiaphone'  can  be  stood  in  a  corner  of  a 
room,  or  in  the  center,  it  matters  not  which, 
and  the  audience  will  hear  perfectly  in  all  parts 
of  the  room."  The  advent  of  the  Radiaphone 
marks  a  new  epoch  in  the  history  of  talking 
machines,  as  being  a  distinct  advantage  upon 
the  present  method  of  distributing  sound. 

The  Talker  and   Out-Door  Amusements. 

This  summer  has  demonstrated  the  fact  that 
talking  machines  figure  more  largely  in  outdoor 
amusements    than    ever  before.     Splendid  con- 


FAVORITE  RECORDS 

No  Stock — (all  sold  out) — means  profitable  business. 

Not  Stocked  Yet — (have  not  tried  them  yet)- — means  loss  of  a  good  thing. 

iVA^^Il.Ei  iwmvri^Ei  I       much  as  you  can 
DO  YOU  WANT  TO  BE  LEFT  BEHIND??     I  HOPE  NOT!!! 

The  cliance  to  pile  up  big  profits  is  still  waiting  at  your  door.    Don't  let  it  pass.  Go 

bang  ahead  and  Stock  FAVORITE  RECORDS  and  you  will  find  an  agreeable  surprise  when  you 
make  up  your  balance-sheet. 

THE  INTERNATIONAL  FAVORTTE  RECORD  CO.,  Ltd.  (of  Great  Britain) 


45  CITY  ROAD.  LONDON,  E.  C. 


213  DEANSGATE,  MANCHESTER 


26 


THE  TALKING  MACHINE  WORLD. 


The  Tariff  Question  Solved 


SPECIAL  ARRANGEMENTS 

Have  been  made,  whereby  any  American  Dealer  or  Jobber  can 
handle  CLARION  RECORDS  at  a  good  profit,  quite  irrespective  of  duty, 
freight,  or  any  other  charges. 


FULL 
LENGTH 


FULL 
VALUE 


Xlre  "CLARION" 

Is  a  Gold-Moulded  Cylinder  Record 


SEND  FOR  A  SAMPLE  SET  AND  DETAILS  OF  OUR  PROPOSITION 


THE  PREMIER  MANUFACTURING  CO.,  Ltd. 

81  City  Road,  London,  England 
Sole  Agents  tor  Victoria,  Australia,  Macrow  &  Sons,  Ltd.,  274  Little  Collins  St.,  Melbourne 


THE  TALKING  MACHINE  WORLD. 


27 


certs  have  been  given  in  the  various  parks,  and 
in  garden  parties  and  outdoor  camps.  Music  as 
provided  by  the  gramophone  or  phonograph  is 
growing  in  popularity.  In  this  regard  Captain 
W.  G.  Smyth,  J.P.,  D.L.,  of  Elkington  Hall,  is  a 
veteran  enthusiast.  Annually  the  captain  gets 
up  a  camping  party,  who  have  a  very  enjoyable 
time  altogether,  more  especially  in  the  evenings, 
when  the  chief  form  of  amusement  is  a  fine  selec- 
tion of  records  on  a  gramophone. 

Russell  &  Co.  New  Record  List. 

Russell  &  Co.  have  now  issued  their  first  lists 
of  10  and  12-inch  double-sided  disc  records,  em- 
bodying band,  vocal  and  instrumental  music  of 
classical,  sentimental  and  comic  selections.  Gener- 
ally, these  records  are  of  good  average  quality, 
but  I  would  particularly  mention  record  No. 
A259,  "Take  a  Pair  of  Sparkling  Eyes"  (Sulli- 
van) ;  it  is  excellently  recorded  and  sung  with 
perfect  enunciation  by  Roland  Jackson,  whose 
reputation  is  enhanced  thereby.  The  violin  and 
pianoforte  solos  in  this  list  are  also  good,  and 
they  should  make  quick  sales.  In  all  probability 
Messrs.  Russell  will  introduce  a  new  needle  this 
season. 

America  and  Tariff  Reform. 

Some  Birmingham  firms  recently  received  a 
request  from  the  United  States  Consul  for  the 
city  asking  for  information  as  to  the  cost  of 
production,  selling  price,  and  export  charges  to 
the  United  States  of  their  manufactures.  The 
consul  explained  that  the  information  was  re- 
quired by  the  Committee  of  Ways  and  Means, 
with  a  view  to  a  revision  of  American  tariffs. 
The  request  has  been  resented  by  many  firms, 
who  describe  it  as  an  attempt  to  obtain  trade 
secrets.  The  consul,  however,  has  issued  a  state- 
ment repudiating  this  suggestion.  For  several 
years,  he  says,  there  has  been  manifestations  of 
public  sentiment  in  the  United  States  favorable 
to  the  reduction  of  tariff,  and,  in  his  opinion, 
a  reduction  of  duty  seemed  highly  probable.  A 
reduction  is  sadly  needed  on  the  products  of  this 
industry,  anyway! 

Vischer's  Needle  Line. 

A.  Vischer,  well  known  here  as  the  London 
agent  of  the  International  Favorite  Record  Co., 
and  Excelsior  machines,  advises  me  that  he  has 
now  been  entrusted  with  an  agency  for  flrst-class 
needles  manufactured  by  Traumuller  &  Raum. 
These  needles  are  already  known  in  this  market, 
but  in  Mr.  Vischer's  hands  they  may  be  expected 
to  reach  a  much  greater  demand. 

Important  Swedish  Invention. 

A  report  from  Stockholm  states  that  a  Swedish 
engineer  named  Sven  Berglund  has  constructed 
an  apparatus  called  the  photographone,  through 
which  the  problem  of  reproducing  the  human 
voice  perfectly  without  the  grating  or  usual 
sound  of  the  ordinary  talking  machine,  is  said 


to  be  solved.  The  essence  of  the  new  invention 
is  that  light  and  photographic  means  are  used, 
instead  of  the  usual  method.  The  apparatus  is 
particularly  adaptable  for  a  combination  of 
speech  and  cinematograph  pictures,^  as,  it  is  said, 
both  can  he  photographed  simultaneously.  I  am 
endeavoring  to  obtain  more  detailed  particulars 
for  publication  in  October  15^  issue. 

Fonotipia  Records  to  Milan  Conservatory. 

The  Fonotipia  people  report  that  they  have 
supplied  the  Milan  Conservatoire  with  several  of 
their  records,  a.fter  having  specially  obtained  per- 
mission from  the  Minister  of  Education.  Not  so 
very  long  ago  we  should  have  thought  this  recog- 
nition somewhat  of  a  conces_sicn,  but  to-day  it 
is  different,  for  the  talking  machine  may  be 
regarded  as  a  useful  aid  to  students,  and  in  the 
near  future  perhaps  indispensable;  who  knows? 

The  Clarion  Disc-Phonograph. 

The  Clarion  disc-phonograph  cut  will  shortly 
appear  on  the  market,  and  the  excellent  fare 
provided  should  make  these  records  very  popu- 
lar. As  reported  in  our  June  issue  the  price  is 
fixed  at  2s.  6d. 

The  New  Companies  Act. 

This  act,  which  came  into  force  in  July,  has 
some  very  interesting  clauses  of  a  pertinent  na- 
ture. The  practice  of  insolvent  limited  com- 
panies issuing  debentures  on  their  assets  is  not 
unknown.  The  result  plays  disastrous  havoc 
with  ordinary  shareholders,  who  often  have  noth- 
ing to  receive  when  the  company  is  wound  up. 
The  act  provides  that  "where  a  company  is  being 
wound  up,  a  floating  charge  on  the  undertaking 
or  property  of  the  company  created  within  three 
months  of  the  commencement  of  the  winding-up 
shall,  unless  it  is  proved  that  the  company  im- 
mediately after  the  creation  of  the  charge  was 
solvent,  be  invalid,  except  to  the  amount  of  any 
cash  paid  to  the  company  at  the  time  of  or  sub- 
sequently to  the  creation  of,  and  in  consideration 
for,  the  charge,  together  with  interest  on  that 
amount  at  the  rate  of  5  per  cent,  per  annum." 

To  Vacate  Their  Premises. 

The  Edison-Bell  Co.  are  shortly  vacating  their 
fine  premises  in  Charing  Cross  Read,  London, 
owing  to  a  new  policy  recently  adopted  which 
necessitates  closer  centralization  of  the  various 
departmental  work.  Euston  Buildings  will  in 
future  house  the  offices,  and  for  that  purpose 
the  whole  of  these  large  premises  have  been 
taken. 

Latest  Favorite  Records 

The  September  issue  of  Favorite  records,  in 
the  matter  of  faithful  reproduction,  far  outstrip 
any  previous  lists  issued  by  this  company.  Some 
very  fine  artistes  are  prominent  in  this  list, 
which  covers  vocal  and  instrumental  records  of 
a  classical,  sentimental,  and  comic  nature.  It 
is  safe  to  predict  that  the  September  "Favorites" 


will  be  favorites  on  the  point  of  quality  alone. 
Something  New  in  Slot  Machines. 

At  Barnett,  Samuels  I  was  shown  something 
new  in  slot  machines.  The  one  in  question  is 
no  different  in  appearance  from  any  ordinary 
machine.  Place  the  record  on  the  turntable,  and 
the  mechanism  does  the  rest  by  just  the  act  of 
placing  a  penny  in  the  slot.  The  unseen  force 
which  works  the  trick  transfixes  one  with  won- 
der at  the  marvelous  ingenuity  of  the  thing. 
You  see  the  tone  arm  bodily  descending  _pn  the 
record,  and  at  the  finish  there  is  an  automatic 
arrangement  which  clips  up  the  arm;  the  penny 
drops  into  the  back  draw,  and  simultaneously 
releases  the  tone  arm,  which  swings  back  into 
position  ready  for  another  pen'orth.  It's  what 
we  might  call  a  living  talking  machine,  so  nat- 
ural does  it  do  the  work.  We  shall  no  doubt 
meet  it  often  on  our  travels.  Another  novelty 
with  this  firm  is  the  issue  of  several  loud-tone 
"Jumbo"  records  obtained  by  a  special  method, 
which  produces  sound  about  three  times  as  loud 
as  the  ordinary  record.  They  are  called  "Triple- 
tone  records,"  and  are  meant  for  concert  halls 
and  outdoor  entertainments,  and  having  had  to 
undergo  the  ordeal  of  listening  to  some  played 
over  in  the  ordinary  showroom,  I  can  heartily 
indorse  all  claims  in  this  direction. 

Klingsor  Products  in  the  North. 

Mr.  Maurice,  of  H.  Lange's  Successors,  has 
just  recently  returned  from  a  trip  around  the 
chief  northern  centers,  where  he  has  found  trad- 
ers eager  to  push  the  famous  Klingsor  products, 
which  are  giving  such  general  satisfaction.  Mr. 
Maurice  reports  good  business  and  fine  prospects 
for  the  season. 

Conditions  in  Ireland  and  Scotland. 

Some  index  of  things  in  Ireland  and  Scotland 
is  furnished  by  Mr.  Lemoine,  of  the  National 
Co.,  who  recently  made  an  extended  tour  among 
Edison  traders  in  those  countries.  He  reports 
that  business  has  considerably  improved,  and 
dealers  now  show  no  hesitation  in  placing  sub- 
stantial orders.  The  general  trade  depression 
in  Ireland  and  Scotland  is  a  thing  of  the  past 
as  far  as  talkers  are  concerned,  and  for  the 
time  considered  business  is  very  satisfactory, 
while  for  the  season  prospects  were  never  so  good. 
This  is  a  splendid  state  of  things,  which  there 
is  not  the  slightest  doubt  will  continue. 

Death  of  Ernest  H.  Timson. 

Our  Birmingham  correspondent  reports  the 
death  of  Ernest  H.  Timson,  of  the  firm  of  Timson 
Bros.,  Snow  Hill.  It  appears  Mr.  Timson  was 
touring  the  district  in  his  motor  car,  which 
skidded,  with  the  result  that  he  was  thrown  out 
and  instantly  killed,  while  Mrs.  Timson  and  the 
chauffeur  were  seriously  hurt. 

To  be  Called  "The  Royal." 

The  record  which  we  mentioned  in  our  last 
issue  as  coming  on  this  market  under  the  name 


AN  INVITATION 

The  Wholesale  Agents  of  the  Odeon  and  Jumbo  Records  invite  correspondence  with  Factors 
and  Dealers  in  the  British  Colonies  and  elsewhere  with  a  view  to  fixing  up  agencies  in  their 
products.     Every  trader  handling  talking  machines  should  stock  these  lines. 


Jl  Complete 

Catalogue  wo  pp-) 


Odeon 


of  loyi  inch 


DOUBLE 
SIDED 


Records 


has  just  been  issued  and 
will  be  sent  to  bona-fide 
dealers    on  application. 


APPLY  FOR  LISTS  OF  THE 
NEW  LOW-PRICED  (10-inch) 

Jumbo 
Records 


Wholesale  Agency  for  Fonotipia,  Odeon  and 
Jumbo  Records 

32-6  Worship  Street 

LONDON,  E.  C. 


28 


THE  TALKING  MACHINE  WORLD. 


No.  90.  Open. 


THE  "HAYDN" 

No.  165  G. 
With  Glass  Doors. 


No.  135. 


THE  "PRESIDENT" 

Highly  and  artistically  finished.    Mahogany  inlaid 


KLINGSOR 


THE  new  season  will  soon  begin  and 
a  wise  business  man  studies  the 
market  beforehand  and  selects  the 
best  and  most  profitable  lines. 

You  cannot,  to  your  own  advantage, 
do  better  than  to  apply  to  us  for  our 
new  colored  illustrated  catalogue  of  our 
celebrated  KUngSOr  Talking  Machines 
and  Sundries.  We  challenge  any  machine 
on  the  market  concerning  working,  tone 
quality,  finish,  etc.  We  do  not  claim 
cheapness,  as  you  are  well  aware  that  a 
good  machine  cannot  be  cheap,  but  we 
are  still  cheaper  than  any  other  machine 
for  what  we  give  you  for  your  money. 

All  machines  are  of  the  best  and  solid 
wood,  either  in  oak,  mahogany  or  walnut, 
British  made  throughout,  specially  adapted 
for  export  to  stand  any  change  in  tem- 
perature. 

The  machines  are  fitted  with  the  best 
motor  in  the  market  "the  well  known  and 
famous  ELxcelsior  Motor." 

Catalogue  Free  On  Application. 


H.  Lange's  Successors, 


THE  "GOUNOD" 

No.   135.  Open. 
Without  Doors.     In  Oak,  etc. 


THE  "REGENT" 

No.  165  E.L. 
Mahogany  Inlaid.    Glass  Doors. 


ESTABLISHED  1854 


No.  165. 


21  Little  Portland  Street,  Oxford  Circus,    ::   LONDON,  W.,  ENG. 


THE  TALKING  MACHINE  WORLD. 


29 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


of  "Eden,"  we  understand,  has  now  been  altered 
to  the  "Royal."    It  is  a  10%-inch  double-sided 
needle-cut,  and  will  retail  at  the  popular  price 
of  2s.  6d.    The  first  list,  comprising  about  100  to 
150  titles  by  popular  artistes,  is  expected  to  be 
ready  by  September  15.    The  Royal  is  introduced 
by  the  City  Manufacturing  Co.,  of  City  Road. 
New  Needle  Tension  Attachment. 
Daws  Clarke's  new  needle  tension  attachment 
for  disc  sound  boxes  is  ready.    This  attachment 
(which  is  protected)  can  be  fixed  to  any  box  in 
which  a  needle  screw  is  used.   It  holds  the  needle 
in  a  very  perfect  way,  making  it  practically  solid 
with  the  needle  bar,  with  the  result  of  a  marked 
increase  of  volume  and  detail  in  reproduction.  No 
alteration  of  box  is  needed,  and  can  be  detached 
In  a  few  seconds.    The  tension  will  be  supplied 
free  to  any  box  sent  to  be  fiUed  with  our  dia- 
phragm (this  for  a  short  time  only).    For  use 
with  the  Fibre  needle  it  is  especially  good— giv- 
ing this  needle  an  added  rigidity,  with  much 
advantage  to  the  reproduction.    Kept  in  stock 
only  for  the  exhibition  box— other  styles  have  to 
be  specially  fitted.    When  the  Exhibition  box 
cannot  conveniently  be  forwarded  the  Tension 
will  be  supplied  with  the  Flex  at  Is.  extra,  post 
free. 

Columbia  Machine  Changes. 

Announcement  is  made  by  the  Columbia  Co.  of 
several  important  alterations  and  new  features 
v/hich  have  been  introduced  in  their  latest 
graphophone  machines.  The  principal  change  is 
certainly  that  of  putting  a  motor  of  a  new  de- 
sign and  special  construction  in  all  the  models, 
one  good  feature  being  the  ingenious  method 
whereby  the  springs  are  coupled  together,  thus 
working  the  full  force  of  all  the  springs  together, 
instead  of  each  spring  singly  and  in  succession. 
Some  of  the  machines  have  a  new  cabinet  de- 
sign, while  in  others  the  prices  are  reduced. 

The  Ever-Supervising  Germans. 

The  paternal  care  of  the  German  police  for 
public  morals  has  extended  to  the  increasingly 
popular  cinematograph  and  talking  machine  ex- 
hibitors. At  the  Alexander  Platz— Berlin's  Scot- 
land Yard— a  regular  theater  has  been  installed 
for  the  purpose  of  permitting  the  police  censors 
to  see  and  hear  everything  intended  for  repro- 
duction in  public.  Each  film  and  every  record 
has  to  receive  the  stamp  of  official  approval. 

The  Seymour  Needle. 

The  Seymour  iridized  needle  is  more  in  de- 
mand than  ever,  which  is  only  to  be  expected  In 
view  of  the  claim  that  it  can  be  used  twice,  and 
without  unduly  wearing  the  record,  either.  This 
is  what  no  other  English  needle  will  do,  and 
therefore  on  this  alone  it  merits  the  interest  of 
prospective  buyers. 

Clarion  Records  for  August. 

The  August  list  of  "Clarion"  records  to  hand 
includes  twelve  titles  which  are  well  up  to  the 
usual  good  quality  provided.  The  list  is  a  most 
comprehnsive  one,  and  is  as  follows:  "The  Con- 
test March"  (known  as  the  Mephistopheles) ,  by 


the  Premier  Military  Band;  the  Premier  Concert 
Orchestra  gives  "Rendezvous  Intermezzo"  and 
"A  Royal  Review"  (descriptive);  in  the  latter 
the  drums  and  bagpipes  are  most  faithfully  re- 
produced, and  both  records  are  altogether  very 
fine.  There  are  six  songs:  "Slowed  If  I  Didn't 
Wake  Up,"  by  A.  Marsh;  "Make  Yourself  at 
Home"  and  "Come  and  Have  a  Drink  with  Me," 
both  by  Woolmer  Young;  A.  Marsh  also  sings 
"Put  a  Bit  of  Powder  on  It,  Father,"  and  "All 
Round  the  World/'  and  Mr.  Miller,  in  "Mandy's 
Wedding,"  gives  a  really  excellent  record.  "Mon- 
daine  Waltz"  and  "Waila  Waltz"  are  two  capital 
selections  by  the  Premier  Bijou  Orchestra;  and 
the  excellent  piccolo  solo,  "Silver  Birds  Waltz," 
by  G.  Barton,  is  certain  to  find  much  praise. 
Judging  by  this  list  "Clarion"  records  are  gomg 
to  be  very  much  in  evidence  this  season. 

Interesting  Letter  from  Mr.  Hopkins. 

The  following  letter,  dated  New  York  City, 
August  19,  1908,  addressed  to  your  London  rep- 
resentative, has  been  received  from  Chas.  J.  Hop- 
kins, in  charge  of  the  South  American  business 
of  the  Columbia  Phonograph  Co.,  and  speaks  for 
itself: 

"Dear  Sir — I  note  in  your  report  in  The  Talk- 
ing Machine  World  of  August  15,  your  statement 
regarding  the  long  tour  of  S.  H.  Sheard,  that  it 
is  perhaps  the  longest  tour  ever  made  in  the 
interests  of  the  talking  machine,  the  journey 
lasting  thirteen  months.    About  the  middle  of 
September,  1902,  when  I  was  in  charge  of  the 
wholesale  and  export  business  of  the  Columbia 
Co.  in  London,  it  was  decided  that  I  should  take 
a  trip  around  the  world  in  the  interests  of  the 
company's  foreign  business.    I  therefore  went  to 
the  United  States  in  order  to  visit  the  factory 
and  become  posted  on  latest  methods,  etc.,  and 
after  a  visit  of  three  weeks  returned  to  London 
with  samples  of  latest  product,  etc.,  and  in  the 
latter  part  of  October,  1902,  left  London  for 
South  Africa.    I  landed  at  Cape  Town,  and  from 
thence  visited  Port  Elizabeth,  Johannesburg,  Pre- 
toria, Maritzburg  and  Durban.    I  then  went  up 
the  East  Coast  of  Africa  as  far  as  Beira,  and 
then  sailed  for  India.    After  landing  at  Colombo 
I  went   to   Madras,   Bombay,   Delhi,  Lucknow, 
Cawnpore  and  other  northern  India  towns  to 
Calcutta.    From  thence  to  Rangoon,  Madras  and 
return  to  Colombo.    I  then  sailed  for  Australia 
and  visited  Freemantle,  Perth,    Adelaide,  Mel- 
bourne and  Sydney.   Then  to  New  Zealand,  mak- 
ing the  cities  of  Christchurch,  Dunedin,  Welling- 
ton and  Auckland,  and  back  to  Sydney.    I  then 
went  up  the  East  Coast  of  Australia,  stopping 
at  Brisbane  and  Thursday  Island,  and  on  to  the 
Philippine  Islands;    Thence  to  Hong  Kong,  Can- 
ton and  Shanghai,  and  on  to  Japan.    After  fin- 
ishing Japfln,  I  crossed  the  Pacific  to  San  Fran- 
cisco, stopping  off  at  Honolulu.    I  then  crossed 
the  American  continent,  and  sailed  from  New 
York  and  landed  in  London  in  December,  1903, 
thus    finishing    a    continuous    trip    of  sixteen 
months,  and  I  estimate  that  I  traveled  (count- 
ing the  preliminary  trip  across  the  Atlantic  and 


return)   something  over  45,000  miles. 

"I  have  not  the  pleasure  of  Mr.  Sheard's  per- 
sonal acquaintance,  though  I  know  of  him  very 
well  and  know  that  he  is  something  of  a  'jumper' 
himself,  but  I  wonder  if  his  trip  was  extensive 
as  the  one  outlined  above.  I  might  say  that 
before  undertaking  this  voyage  I  had  very  thor- 
oughly traveled  through  France,  Belgium  and 
Holland,  and  after  finishing  it  went  to  Russia, 
where  I  stayed  about  eighteen  months.  Since 
then  I  have  circumnavigated  the  South  Ameri- 
can Continent,  and  I  believe  that  counting  the 
wide  traveling  I  did  in  the  United  States  before 
going  to  Europe,  I  have  constituted,  during  the 
nearly  thirteen  years  I  have  been  in  the  talking 
machine  business,  a  world's  record,  and  I  should 
like  to  know  if  this  is  true,  so  far  as  you  know." 

The  "Discometer"  a  Clever  Device. 

Messrs.  Robinson's,  of  213  Deansgate,  Man-  . 
Chester,  have  just  introduced  a  clever  little  de- 
vice for  correctly  ascertaining  the  speed  at 
which  the  record  is  revolving.  This  invention  is 
called  the  "Discometer,"  and  makes  a  timely  ap- 
pearance in  view  of  the  fact  that  certain  manu- 
facturers now  state  on  their  records  the  number 
of  revolutions  necessary  per  minute.  The  disc- 
ometer is  made  of  aluminium,  the  whole  weigh- 
ing no  more  than  14  ounce;  it  easily  fits  any 
disc  machine,  and  is  altogether  so  simple  to  use 
that  a  child  could  fix  it.  Placed  upon  the  motor 
spindle,  which  in  revolving  creates  "a  certain 
amount  of  wind,  and  thus  moves  the  indicator 
hand  to  the  number  denoting  the  speed.  It  regis- 
ters from  60  to  92  revolutions  (in  variations  of 
four).  The  discometer  is  a  self-acting  automatic 
speed  indicator,  and  is  indispensable  to  talking 
machine  men. 

Pathe  Freres  at  Toronto  Exhibit. 

In  the  interests  of  Messrs.  Pathe  Freres,  H.  J. 
Hately  sailed  from  Liverpool  August  21  on  a 
visit  to  the  Toronto  Exhibition,  where  Pathe's 
have  several  of  their  latest  models  exhibited. 
After  two  weeks  there  Mr.  Hately  will  travel 
Canada  throughout,  and  he  expects  to  open  up 
extensively  in  all  the  principal  centers  where  the 
Pathe  products  will  be  left  in  responsible  hands 
only.  ,  Mr.  Hately  has  had  a  large  experience  in 
the  trade,  and  it  is  safe  to  predict  that  his  jour- 
ney will  end  in  complete  success. 

Yes.  the  World  Covers  the  World. 

We  take  pleasure  in  printing  the  unsolicited 
letter  herewith,  received  from  Albert  F.  Vischer, 
local  representative  of  the  International  Favorite 
Record  Co.,  Ltd.,  which  emphasizes,  in  addition 
to  other  compliments,  the  value  of  The  Talking 
Machine  World  as  a  business  getter: 

"Dear  Sir— We  are  very  gratified  to  note  the 
excellent  manner  in  which  you  have  set  up  our 
Excelsiorwerk  advertisement  in  your  last  issue. 
We  consider  that  the  types  used  and  the  setting 
altogether  is  most  effective,  and  in  this  regard 
your  service  is  better  than  that  given  by  any 
other  trade  organ.  Inquiries  from  this  advertise- 
ment are  coming  in  from  all  parts  of  the  world, 


The  "World's "  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernacle  St.,  London,  England 

F.    W.  ROBIIMSOIV 

"The  Talkeries,"  213  DeansRate. 
MANCHESTER,  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALKING  MACHINES.  RECORDS. 
PHONOS..  CYLINDERS.  ETC.,  and  all 
goods  connected  with  the  trade. 
WHOLESALE.  RETAIL  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

m^P'  Correspondence  Invited 
PROMPT  ATTENTION 

Always  open  to  consider  good  lines  suit- 
able for  the  English  and  Foreign  markets. 
Improvements  and  Novelties  preferred 
Send  samples  and  prices. 

SEE  ADV'T  ADJOtNING 

To  Colonial  and  Foreign  Buyers 

Tlie  peculiarities  of  these  markets 
have  never  been  more  apparent  tliau 
at  the  present  moment, requiring  the 
greate»4t  care  in  pricing  andltiiv- 
ing,  with  a  view  to  tiie  future  Hav- 
ing had  many  vara'  experience,  I 
am  prepared  to  hny  for  you  upon 
commission,  and  to  keep  you  posted 
up  witii  all  the  latest  produnions 
and  act  as  youi-  i  epresentaiive.  I 
buy  rocli  bottom.    Instructions  to 
purchase  goods  must  be  accompanied 
witli  order  on  Bankers  to  pay  cash 
against  Bill  of  Lading. 

Bankers,  London  Tity  and  MidlaiKl 
Ltd  ,  Manchester.    For  terms,  please 
write  stating  reijuirements,  to 

F.  \V.  ROBINSOiV. 
21:{  Deansgate.  Manchester,  Eng. 

FOREIGN  AGENCIES 

If  You  Want  to  Market  Your 
Goods  in  the  United  King- 
dom, Write  to  Me. 

1  can  handle  profitably  Cinematograph 
Machines,  Phonographs,  and  all  Talking 
Machine  Accessories.    My  connection  in 
the  trade  is  second  to  none,  and  my  ref- 
erences are  first-class.  Correspondence 
invited. 

R.  PRIEUR 

68  Basinghall  St.,  London,  E.  C,  Eng, 

30 


THE  TALKING  MACfflNE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- Continued.) 


which  proves  that  The  Talking  Machine  World 
penetrates  and  circulates  the  world  over.  Yours 
sincerely,  Albert  F.  Vischer." 

An    Enterprising    Talking    Machine  Dealer. 

A  prominent  talking  machine  dealer  in  this 
city  has  branched  out  recently  in  a  very  enter- 
prising manner.  Whenever  he  saw  an  announce- 
ment of  the  birth  of  a  child.' he  immediately 
despatched  a  letter  to  the  parents,  pointing  out 
the  interesting  fact  that  for  a  small  fee  he  could 
make  a  record  of  the  clear  baby's  prattle. 
The  Beka  Co.'s  Handsome  Quarters. 

The  Beka  Record  Co.  have  taken  fine  premises 
at  77  City  Road,  E.  C,  which  are  now  being 
fitted  up  to  accommodate  their  ever-increasing 
business  in  this  country;  77  City  Road  has  not 
a  very  good  name  in  the  talking  machine  trade, 
but  we  feel  sure  its  association  with  the  Beka 
people  will  wreathe  around  it  a  new  character. 

Columbia  to  Sell  Through  Factors. 

The  Columbia  are  steadily  carrying  out  their 
announced  policy  of  "wholesale  only."  Report 
has  already  been  made  of  the  closing  of  the  re- 
tail shop  at  Cardiff.    A  fortnight  ago  the  Man- 


chester depot  was  closed.  The  next  announce- 
ment will  have  reference  to  the  closing  of  Glas- 
gow's retail  premises.  Dealers  who  have  hereto- 
fore done  business  with  the  Manchester  branch 
have  been  notified  that  factore  in  the  Midlands, 
or  any  of  the  factors  on  the  Columbia  list,  are 
well  equipped  to  take  care  of  all  their  orders. 

Premises  Entirely  Remodeled. 

Drastic  interior  alterations  have  been  made  at 
the  American  Talking  Machine  Co.'s  premises, 
which  will  undoubtedly  have  the  effect  of  greatly 
facilitating  business.  On  the  first  floor  there  is 
a  fine  new  showroom,  and  provision  has  also  been 
made  for  better  accommodation  to  cope  with  the 
advance  in  counter  trade.  This  is  a  point  that 
the  London  factors  have  not  hitherto  very  spe- 
cially catered  for,  but  the  counter  trade  branch 
is  now  gaining  good  support  from  the  dealers, 
which  has  justified  the  factors  in  giving  more 
attention  in  this  direction.  A  new  system  of 
racking  has  also  been  introduced  by  this  com- 
pany, and  I  may  say,  its  utility  serves  for  what 
is  the  chief  thing,  i.  e.,  large  stocks  and  prompt 
facilities  of  despatch. 


TRADE  REPORTS  FROM  THE  PROVINCES 


LEEDS  NOTES. 


Leeds,  Sept.  2,  1908. 
In  Leeds  and  district  the  forthcoming  season 
promises  to  be  an  exceptionally  good  one,  it 
being  the  general  opinion  of  most  of  the  dealers 
that  better-class  machines  will  sell  more  freely 
than  the  cheaper  models.  The  discs,  especially, 
are  gaining  ground  here,  although  a  good  cylin- 
der rrade  will  undoubtealy  be  done  for  some  time 
to  come. 

At  Messrs.  Scott  &  Co.  business  was  reported 
as  fairly  good,  with  a  considerable  brightening 
up  during  the  past  few  weeks.    In  conversation 


with  Mr.  Scott  he  said  that  the  Edison  would 
be  his  leading  line  in  cylinders.  In  discs,  he  is 
concentrating  upon  Gramophone,  Zonophone  and 
Twin  records.  He  has  also  arranged  for  the 
sole  factorship  for  Leeds  of  the  "Star"  disc  ma- 
chines, manufactured  by  Havsrthorne  &  Sheble, 
who  are  well  known  in  the  States. 

Hilton  &  Co.  say  business  has  increased  during 
the  past  few  weeks.  They  carry  an  enormous 
stock  of  Edison  goods;  they  will  chiefly  concen- 
trate upon  these  in  their  cylinder  department. 
In  discs  their  leading  lines  will  be  Zonophones 
and  Twins;  the  latter  are  selling  exceptionally 
well.    They  are  arranging  for  a  large  stock  of 


Dictaphone   Being   Prominently  Used. 

Is  John  Bull  losing  his  conservatism?  Whether 
he  is  or  not,  the  number  of  magazines  for  busi- 
ness men  that  preach  system  and  method  in 
organization  would  seem  to  indicate  that  the 
Prince  of  Wales'  advice  to  the  old  country  to 
"wake  up"  is  being  followed.  That  may  be  one 
reason  why  the  strictly  utilitarian  use  of  the 
talking  machine,  as  a  mechanical  stenographer 
in  the  office,  is  gaining  so  rapidly  in  favor. 
Firms  like  Cadbury's,  Perrier,  Ltd.,  the  Silvertown 
Rubber  Co.  and  the  Palmer  Tyre  Co.  are  using 
the  Columbia  Dictaphone  with  great  success.  It 
has  also  been  adopted  in  the  offices  of  the  Nor- 
wich Union  Life  Insurance  Co.,  and  Pickford's,' 
the  carriers,  starting  with  one  outfit  as  an  ex- 
periment, have  extended  its  use  in  several  ways. 
Among  the  public  men  that  rely  on  its  assistance 
are  Mr.  Balfour,  Earl  Cawdor,  Lord  Hamilton 
of  Dalzell,  and  two  members  of  the  cabinet,  Mr. 
Haldane  and  Mr.  Buxton. 

Penny  Postage  Next  Month. 

Be  it  remembered  that  the  new  penny  per 
ounce  letter  rate  between  England  and  the  States 
commences  on  the  first  of  October. 

machines,  and  will  soon  publish  a  wholesale  list 
to  the  trade.  We  were  glad  to  see  W.  J.  Ribbons, 
the  popular  manager  of  the  wholesale  depart- 
ment, in  harness  again,  after  his  recent  indis- 
position. 

H.  H.  Jenkins,  32  Queen  Victoria  street,  who 
is  the  leading  agent  for  Pathe  goods  in  this  dis- 
trict, says  the  sales  in  Pathe  goods  have  kept  up 
well,  and  several  leading  lines  of  cylinders  which 
he  recently  purchased  in  London  have  also  helped 
to  pull  up  the  trade.  For  the  next  season,  in  addi- 
tion to  the  Pathe  goods,  he  will  handle  the 
Homophone  (which  he  considers  has  a  great 
future  before  them)  and  Columbia  records.  Mr. 
Jenkins  is  very  enthusiastic  about  futu're  pros- 
pects. 

Trade  during  the  summer  has  been  quiet  with 
^lessrs.  Hopkinson's.  the  well-known  piano  and 


prxCBLSIOR  ]Y/[AC1HINES 

THB    QUAUITV    OR  BXCEL^SIORS 

=^^=====    cannot  be  excelled.   

THE  NAME  EXCELSIOR  has  become  a  Household   Word   and   Stands  for  PERFECTION 

and    UNEQUALLED  WORKMANSHIP. 


THERE  IS  MONEY 


IN  HANDLING 


EXCELSIOR 


MACHINES 


NO  COMPLAINT 

OR 

TROUBLE 

AFTER  THE  SALE  IS 
COMPLETED 


IVIodel  XH. 

THE    PROOUCT    ADVERTISES  ITSEUF 

Write  at  once  lor  I'ree  Catalosiue  lo 


COLOGNE-NIPPES  (Germany) 

121  NichU'r-Kirchweg 


Excelsiorwerk,  Ltd. 


London,  Eng.,  45  City  Road 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS-lContinuedj. 


musical  instrument  dealers.  They  expect  a  busy 
autumn  and  winter  with  Gramophone  and  Pathe 
goods. 

At  R.  J.  Appleton  &  Co.,  Upper  Mill  Hill,  busi- 
ness is  decidedly  better,  and  the  indications  are 
for  a  "boom"  season.  They  will  factor  whole- 
sale, for  the  trade  only,  Edison  and  Clarion  on 
the  cylinder  side,  and  Pathe  and  Columbia  on 
the  disc  side.  The  three  special  lines  of  ma- 
chines that  they  particularly  push  are  Columbia. 
The  "Regal,"  which  has  been  reduced  from 
£8  8s.  to  £7  10s.;  the  "Crown,"  at  £6  6s.,  and  the 
"Jewel,"  at  £4  4s.,  they  consider  exceptionally 
fine  lines,  and  are  models  which  they  are  very 
successful  with,  these  machines  giving  every 
satisfaction  to  their  clients. 

We  recently  had  a  pleasant  conversation  with 
J.  Sykes,  of  49  Albion  street,  who,  by  the  way, 
was  practically  the  first  man  in  Leeds  to  handle 
Gramophone  goods  in  1898,  and  he  has  since  con- 
tinued to  push  them.  He  has  a  fine  display  in 
his  window  of  the  latest  models,  and  concen- 
trates his  efforts  upon  Gramophone  goods  and 
Zonophone  records  in  discs  and  Edison  in  cylin- 
ders. Mr.  Sykes  spoke  very  encouragingly  of  the 
real  help  and  advantages  that  the  ordinary 
music  dealer  derives  from  handling  these  goods, 
and  he  considers  that  the  industry  is  at  present 
indispensable  to  every  dealer  who  desires  to 
make  progress  in  his  business.  For  example, 
selling  a  quantity  of  sheet  music,  as  they  do, 
Messrs.  Sykes  are  often  asked  questions  about 
the  piece  or  song.  Having  the  records  at  hand, 
they  can  at  once  put  the  record  upon  the  ma- 
chine and  prove  to  the  customer  the  beauties  of 
it.  Good  music,  on  the  disc  records  especially, 
being  rendered  by  celebrated  artistes,  enables 
the  would-be  purchaser  of  sheet  music  to  hear 
it  rendered  in  the  best  possible  way;  and  fur- 
ther, as  a  time  saver,  while  this  is  being  done, 
and  the  customer  is  listening,  Mr.  Sykes  is  en- 
abled to  attend  to  another  client  who  may  be 
also  waiting.  It  therefore  not  only  helps  the 
music  dealer  in  other  branches  of  his  business, 
but  saves  considerable  time  in  attending  to  other 
customers.  Mr.  Sykes  is  a  go-ahead  man,  whose 
trade  at  present  is  very  large,  but  which  is 
bound  to  develop. 

Altogether,  the  trade  in  Leeds  and  district 
promises  to  be  considerably  larger  than  has 
ever  been  experienced  before.  The  only  cloud 
in  the  sky  is  the  disagreements  between  the 
operatives  in  the  various  industrial  undertakings 
and  their  masters,  but  we  do  not  think  that 
there  will  be  anything  to  worry  about,  but  that 
the  differences  will  blow  over  in  a  very  short 
time. 


LIVERPOOL  NOTES. 


Liverpool,  Sept.  4,  1908. 

In  Liverpool  the  holiday  season  is  now  draw- 
ing to  a  close  and  agents  and  dealers  are  begin- 
ning to  return,  fully  recuperated,  to  make  the 
next  season  a  "boom"  one.  Business  generally 
has  been  quiet,  but  the  reports  are  that  a  much 
more  favorable  business  has  been  done  in  the 
North  than  has  been  the  case  in  the  South.  The 
next  season's  prospects  could  not  be  brighter,  the 
general  opinion  being  that  not  only  will  it  be  a 
good  one,  as  far  as  sales  are  concerned,  but  that 
a  much  better  class  of  trade  altogether  will  be 
done,  the  cheaper  goods  giving  place  to  the  bet- 
ter-class articles,  both  in  machines  and  records. 

At  J.  B.  Cramer  &  Co.  extensive  alterations 
have  been  made  to  enable  a  much  larger  stock  to 
be  kept  than  hitherto,  and  also  in  the  most  con- 
venient way  to  deal  quickly  with  the  customers' 
requirements.  More  counter  space  has  been 
allotted,  the  goods  have  been  placed  in  a  very 


PHILIP  NEALE, 

PHOINO.  BXPERT, 

5  Chalk  Farm  Rd.  LONDON.  N.  W. 

Talking  Machines  of  every  description  repaired. 
Special  terms  to  the  trade.  City  address  and  price 
list  on  receipt  of  postal.  No  job  too  small — no 
Job  too  large. 


THE 

dfaduMTIefDiaplratiii 

(PROTECTED) 


BUILT 
LIKE  A 
WHEEL 

Belter  than 
Glass,  Mica  or 
Wood.  Noth- 
ing else  so 
good. 


The  loudest  and  most  perfect  reproduction 
yet  obtained. 

For  Edison  "C,"  or  Columbia  Lyric,  2/  or  50c. 
with  crosshead  attached. 

A  LITTLE  MARVEL 
For  "Exhibition"  Sound-box.   -    4/  or  $1.00 
or  other  sizes. 

EXTRA  LOUD  AND  SWEET. 
My  new  "  Needle  Tension  Attachment "  for 
disc  sound-boxes  is  ready. 
(S^e  news  columTis  this  l-ssue.) 

Post  Free  with  Instructions.  Literature  and  Testimonials  from 

DAWS  CLARKE 

l-,ongfoi-d  P  I  a  c  ©  ,  L.  o  n  g  s  i  g  h  t 
IVIanohestet-,  Eng. 

N.  B. — Dealers  and  .Jobbers  ordering  samples 
should  remit  in  full,  the  trade  difference  will  be 
refunded.  We  are  open  to  offers  for  the  American 
rights  in  this  Diaphragm. 


get-at-able  position,  and  every  effort  will  be  made 
to  keep  right  up  to  date  in  Gramophone,  Zono- 
phone and  the  Twin  Record  Co.'s  products,  the 
latter  which  they  have  recently  taken  up. 

At  Messrs.  Richardson's  they  expect  the  forth- 
coming season  to  be  an  exceptionally  good  one. 
Their  leading  line  in  cylinders,  of  course,  will 
be  Edison's,  of  which  they  carry  an  enormous 
reserve  stock,  so  that  they  are  in  an  exceptional 
position  s'^  regards  delivery. 

The  Reliance  Engineering  Co.,  of  Manchester 
street,  who  factor  bicycles  and  accessories,  have 
recently  opened  a  branch  in  Paradise  street. 
They  are  wholesale  factors  for  Edison  machines 
and  cylinder  goods  and  Zonophone  discs. 

Mr.  Archer,  of  Archer  &  Sons,  having  just  re- 
turned from  a  holiday  in  the  South,  is  very 
enthusiastic  over  the  future  prospects,  and  stated 
that  to  all  appearances  there  was  an  exceptional 
season  in  view.  In  a  previous  issue  we  men- 
tioned that  taking  into  consideration  the  enor- 
mous quantity  of  records  issued  every  month  by 
the  various  manufacturers,  some  arrangement 
should  be  made  whereby  records  that  prove  un- 
suitable for  the  locality  should  be  exchanged  for 
those  that  are  suitable.  Mr.  Archer  said  that 
something  of  this  kind  would  eventually  have  to 
be  considered,  as  it  is  almost  impossible  to 
handle  every  new  record  put  upon  the  market 
each  month.  We  agree  with  this  gentleman  that 
buyers  and  large  dealers,  who  purchase  practi- 
cally every  record  as  soon  as  they  come  out  from 
the  various  firms  they  deal  with,  should  have 
the  option  of  being  able,  at  any  time,  to  return 
the  unsuitable  numbers  for  the  more  suitable 
ones,  as  may  be  required  in  their  district.  As 
Mr.  Archer  rightly  says,  it  is  to  the  manufactur- 
ers' own  interest  to  do  this,  and  in  many  cases 
it  would  help  them,  because  records  that  are  not 
salable  in  Liverpool  would  probably  be  salable 
in  the  South,  or  perhaps  in  the  far  North.  If 
the  unsuitable  records  were  returned  to  the 
manufacturers  as  received,  in  an  absolutely  new 
condition,  there  is  no  reason  whatever  why  others 
should  not  be  supplied  in  their  place,  without 
question  of  quantities  or  any  difference  in  prices. 
It  would  simply  mean  that  the  quantity  in  stock 
at  the  manufacturers  would  remain  the  same, 
but  would  be  constituted  of  different  numbers. 
There  is  no  question  but  that  this  point  must 
receive  attention  in  the  near  future,  and  it  is 
said  that  manufacturers  have  already  agreed  to 
exchange  and  replace  unsuitable  stock  for  other 


goods  more  suitable  to  the  different  districts. 

Thompson,  Helsby  &  Co.,  who  factor  Pathe 
Favorite,  Homophone  and  Beka  records,  expect 
a  busy  season. 

Messrs.  Dibbs,  Ltd.,  are  conducting  a  clearance 
sale,  owing  to  the  lease  of  their  premises  closing 
at  the  end  of  September.  They  are  looking  out 
for  new  premises,  but  the  location  has  not  yet 
been  decided  upon. 

Pathe  Preres  have  been  showing  their  new 
season's  goods  at  Lawrence's  Hotel,  in  Liverpool, 
during  the  past  week,  under  the  supervision  of 
Jellings  Blow  and  W.  P.  Thompson.  Their  new 
models  are  exceptionally  fine. 


MANCHESTER  NOTES. 


Manchester,  Sept.  6,  1908. 

In  Manchester  and  district  the  trade  shows 
decided  signs  of  improvement.  Sales  are  begin- 
ning to  be  more  frequent,  and  would-be  buyers 
are  now  visiting  the  various  depots,  finding  out 
the  prices  and  viewing  the  different  models  for 
the  next  season's  requirements.  Unfortunately, 
the  general  outlook  is  gloomy,  differences  having 
arisen  between  the  masters  and  the  men  in  the 
various  departments  and  mills  connected  with 
the  cotton  industry.  Manchester,  as  is  well 
known,  depends  upon  cotton  and  woolen  goods 
principally,  for  its  existence;  and  whenever  there 
is  likely  to  be  disturbances  between  capital  and 
labor  it  always  reflects  the  outlook  upon  special- 
ties that  are  regarded  as  luxuries  by  the  work- 
ingman.  We  hope,  however,  that  the  trouble  will 
blow  over,  and  there  is  every  indication  that,  if 
it  does,  trade  will  be  exceptionally  good  during 
the  forthcoming  season. 

In  pursuance  with  their  already  advertised 
policy,  the  Columbia  Co.  closed  their  retail  depot 
in  Manchester  on  August  15.  The  reason  is  that 
their  future  policy  will  be  not  to  do  any  retail 
trade  whatever,  but  simply  supply  the  factor, 
who  again  distributes  to  the  public. 

D.  Eraser  Watson  says  that  it  is  his  intention 
to  specialize  upon  Pathe  goods  during  the  forth- 
coming season,  and  he  anticipates  a  record  year. 

Burrows  &  Co.,  of  High  street,  are  now  busy 
completing  arrangements  for  the  holding  of  extra 
large  stocks  for  the  coming  season.  With  the 
holidays  over,  business  is  beginning  to  brighten 
up,  and  the  sales  are  more  numerous.  Messrs. 
Burrows  have  given  up  all  their  side  lines,  such 
as  bicycles  and  electrical  novelties,  etc.,  and  have 
concentrated  their  efforts  upon  talking  machines, 
phonos  and  supplies.    Extensions  will  be  made 


&Ae  ROYAL 

LATEST  AND  BEST 
EXPANDING 


tflT   The  only  album  constructed  on  scien- 
tific   principles — adapts   itself   to  the 
number  of  Records.  — Full  particulars. 

THE  CITY  MANUFACTURING  CO. 

56  City  Road,  London,  England 


32 


THE  TALKING  MACfflNE  WOULD. 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


in  the  near  future  to  further  augment  their  now 
existing  showrooms,  with  a  view  of  being  able 
to  serve  their  clients  quicker. 

At  Messrs.  Robinson's,  Deansgate,  alterations 
are  now  in  progress  to  further  extend  their  al- 
ready large  business.  Their  sales  in  "Favorite" 
records  during  the  past  season  have  been  excep- 
tionally large  (they  being  the  northern  factors 
for  these  goods),  and  this  season  Mr.  Robinson 
anticipates  doubling  it.  They  have  also  taken  up 
Beka  records  as  northern  factors,  besides  which 
they  will  handle  a  full  line  of  Zonophone  and 
Twins.  Mr.  Robinson  also  intends  to  put  in  a 
full  line  of  Pathephones  and  Pathe  discs,  so  that, 
altogether,  there  is  no  pessimistc  view  in  this 
house. 

At  C.  Duwe's,  the  well-known  factors  of  High 
street,  business  was  exceptionally  good  during 
the  past  week  or  two.  The  sales  of  both  Zono- 
phone and  Twin  records  for  September  have  been 
exceptionally  large.  The  sales  and  delivery  in 
one  day  alone  in  the  September  Zonophones  were 
over  1,600  records.  Messrs.  Duwe  have  taken 
over  the  whole  of  the  Columbia  Co.'s  stock,  hith- 
erto held  at  their  retail  depot  in  Market  street. 

Messrs.  Richardson,  Shudehill,  say  that  busi- 
ness is  distinctly  above  the  average.  They  are 
wholesale  factors  for  the  Twin  records,  which 
fact  we  omitted  to  mention  in  our  last  notes. 
Taking  the  state  of  the  trade  altogether,  Messrs. 
Richardson  anticipate  an  exceptionally  fine  sea- 
son. 

A  good  deal  of  discussion  is  now  taking  place 
with  regard  to  the  new  policy  of  the  Edison-Bell 
Co.  We  understand  they  are  about  to  open 
branches  in  Manchester  and  other  norchern 
towns,  with  a  view  of  supplying  the  dealers 
direct,  dispensing  altogether  with  the  services  of 
the  wholesale  factor.  They  have  issued  circulars 
showing  the  following  advantages:  Reduced 
prices,  free  exchange,  carriage  free,  prompt  sup- 
plies, and  protection  against  price  cutting,  which 
are  all,  if  properly  carried  out,  advantageous  to 
the  dealer.  In  the  new  schedule  of  prices,  where- 
by the  lO'Vi-inch,  double-sided,  needle-cut  discs 
will  cost  Is.  Cd.  and  sell  retail  at  2s.  6d.;  the 
8%-inch  phona  cut  discs  will  cost  Is.  and  sell 
at  Is.  6d.,  and  the  11-inch  double-sided  phona  cut 
discs  will  cost  2s.  3d.  and  sell  at  4s.  each.  Most 
of  the  dealers  have  received  the  circulars,  and 
no  doubt  they  are  fully  informed  of  the  future 
policy  of  the  company.  It  is,  however,  a  remote 
question  whether  the  multiplicity  of  small  ac- 
counts will  not  be  of  considerable  trouble  to  them 
and  more  than  counterbalance  the  price  as 
charged  to  the  wholesale  factor,  as  against  that 
charged  to  the  retail  dealer.  The  trade  will, 
however,  watch  with  interest  the  working  of  the 
new  scheme,  and  we  certainly  wish  them  every 
success  in  the  future. 

Messrs.  Lange's  Successors,  the  manufacturers 
of  the  celebrated  "Klingsor"  machines,  are  at 
the  present  time  showing  a  magnificent  range  of 
goods  at  the  Midland  Hotel,  Manchester.  We 
must  congratulate  Mr.  Maurice  upon  the  very 
excellent  models  shown.  There  is  no  doubt  what- 
ever but  that  the  cabinet  machine  will  be  the 
machine  of  the  fu'.ure,  and  with  the  latest  im- 
provements these  machines  will  command  an  ex- 
ceedingly large  sale.  Several  of  the  leading 
wholesale  factors  in  this  country  have  placed 
very  extensive  orders  with  this  firm,  and  alto- 
gether, Messrs.  Lange's  Successors  expect  an  ex 
ceplionally  busy  season.  Beautifully  finished,  of 
splendid  proportions,  fitted  with  the  well-known 
Excelsior  motors,  and  their  patent  Zora  sound 
box,  we  consider  these  machines  splendid  value 
for  the  money.  A  good  many  of  the  leading 
Lancashire  dealers  have  taken  hold  of  these 
goods.  We  understand  that  Messrs.  Robinson. 
Deansgate,  have  taken  them  up,  and  the  whole 
of  the  models  will  be  on  show  there  in  the  course 
of  a  week  or  two.  Dealers  are  requested  to  note 
this,  as  Messrs.  Robinson  will  be  pleased  to  givo 
the  fullest  information  concerning  them. 

Noble  &  Sons,  the  well-known  dealers,  of  Al 
Irencham,  are  now  making  extensive  arrange- 
ments for  next  season's  supplies.    They  have 


placed  a  large  order  with  the  Pathe  Co.  for  both 
Pathephones  and  Pathe  records.  They  are  now 
considering  an  extensive  local  advertising  cam- 
paign to  cover  the  whole  of  their  district. 

We  would  like  also  to  draw  the  attention  of 
the  makers  of  records  to  the  very  unsatisfactory 
way  that  some  of  the  orders  are  fulfilled.  A 
factor,  for  example,  sends  a  large  order  in,  ex- 
pecting the  whole  of  it  to  be  filled,  instead  of 
which  (perhaps  owing  to  some  of  the  goods  being 
out  of  stock),  only  a  part  is  sent.  When  this  is 
the  case  it  should  be  the  rule  to  say  so  and  cross 
the  balance  off  the  order  book,  advising  the  buyer 
at  same  time,  so  that  if  necessary  he  can  repeat, 
instead  of  which  part  of  the  order  is  executed, 
the  balance  probably  forgotten  by  the  dealer,  and 
who  to  his  surprise  receives  the  balance  some 
months  after.  All  goods  not  in  stock  when 
ordered  should  be  crossed  the  order  book,  so 
that  the  dealer  when  ordering  a  further  supply 
can  repeat  if  necessary. 

BEKA  ADVANCE  IN  ENGLAND. 

The  Records  Made  by  the  Beka  Co.,  of  Berlin, 
In  Almost  Evsry  Language  Becoming  Better 
All  the  Time — To  Occupy  Larger  Premises 
Soon  in  London. 


( Special  to  Tbe  Talliins  Madiine  World. ) 

London,  Eng.,  Sept.  4,  1908. 
"We  have  had  a  special  interview  with  Mr.  O. 
Ruhl,  the  London  agent  of  the  Beka  record,  and 
from  what  he  says  we  gather  that  the  English 
business  is  increasing  to  such  an  extent  as  to 
necessitate  the  occupation  of  the  very  spacious 
premises  in  City  Road.  We  are  not  surprised 
to  hear  of  this  trade  increase,  which  is  evident 
in  their  sales  all  over  the  world.  As  from  the 
high  quality  provided  it  is  certain  that  the  Beka 
records  will  receive  an  additional  impetus  dur- 
ing the  coming  season.  Some  splendid  '  issues 
are  in  the  course  of  production  and  of  these  we 
shall  give  further  particulars  in  our  next  issue." 


"THE  BEST  NEEDLE  IS  THE  CHEAPEST." 

A  $7  record  can  be  immediately  ruined  with 
a  poor  quality  needle.  The  best  needle  is  one 
that  gives  a  perfect  reproduction  from  start 
to  finish. 

Needles  must  be  tempered  hard  enough  to 
preserve  the  point  long  enough  to  follow  and 
fit  the  groves  on  all  parts  of  a  record. 

A  needle  should  also  be  properly  tapered  to 


insure  a  correct  combination  of  volume  and 
tone. 

The  foregoing  represents  the  opinion  of  J.  New- 
comb  Blackman,  president  of  the  Blackman 
Talking  Machine  Co.,  and  attention  is  called  to 
their  advertisement  of  "Playrite"  and  "Melo- 
tone"  needles  elsewhere  in  this  issue. 


WILL  REACH  89,000,000  READERS. 


Victor  Campaign  for  Fall  and  Winter  the  Great- 
est on  Record — Up  to  the  Dealer  to  Get  Busy 
and  do  His  Share — Improvement  for  the  Past 
Two  Months  Is  Recorded. 


The  Victor  Talking  Machine  Co.,  of  Camden, 
N.  J.,  have  prepared  a  map  which  furnishes  dis- 
tributers and  dealers  with  a  very  effective  means 
of  getting  an  idea  of  the  magnitude  of  the  new 
est  advertising  campaign  which  this  company 
have  inaugurated  for  the  purpose  of  promoting 
the  fall  and  holiday  trade  of  their  clients.  In 
this  map  there  appears  a  complete  schedule  of- 
advertising  in  the  different  States,  giving  as  well 
all  the  publications  which  they  have  entered. 

We  note  that  contracts  for  advertising  have 
been  closed  with  49  magazines,  men's  and 
women's  publications  and  illustrated  weeklies;  42 
national  agricultural  publications;  55  of  the 
greatest  newspapers  in  America,  as  well  as  the 
leading  trade  papers.  It  is  calculated  on  a  con- 
servative basis,  that  the  Victor  advertising  will 
reach  89,000,000  readers  the  coming  fall.  In  this 
connection  they  solicit  the  assistance  of  dealers 
and  ask  them  to  make  profitable  this  enormous 
outlay — which  even  in  times  of  depression  they 
have  undertaken — by  inaugurating  a  local  adver- 
tising campaign,  and  take  such  other  steps  as 
will  help  to  stimulate  trade.  It  is  also  suggested 
that  orders  be  sent  in  early  and  not  wait  until  the 
rush  comes.  They  report  also  that  the  Victor 
business  during  the  month  of  July  showed  an 
improvement  of  25  per  cent,  over  orders  received 
in  June. 


AMERICAN  FOTOFONE  CO.  INCOEPOKATED. 


The  American  Fotofone  Co.  has  been  incorpor- 
ated in  Delaware  for  the  purpose  of  dealing  in  de- 
vices of  all  kinds  for  synchronizing  moving  pic- 
tures, singing  and  talking  machines.  The  capital 
is  $1,000,000.  Further  particulars  as  to  manu- 
facturing plans  are  not  to  hand. 


®  DO  YOU  MEET  THE  DEMAND  ® 


FOR 

VERNIS  MARTIN 
IMT.  RGOKWOOD 
DECORATED  AND 
INLAID  DESIGN 

CABINETS  ? 

They  help  sell  expen- 
sive machines 

BUY  THEM  FROM 

Cadillac  Cabinet  Co. 

Onr  ol  the  41  Record  Cabinets  lihovirn  in  our  new  CATALOG 

OF  MUSIC  ROOM  FURNITURE  D  E.X'R  O  I  T,  MICH. 


THE  TALKING  MACHINE  WOULD. 


33 


TRADE  CONDITIONS  IN  GERMANY 

Business  Has  Been  Quiet — Smaller  Concerns  Fesling  Financial  Upheaval  to  Some  Extent — His- 
toric Leipzig  Fair  Now  Opening — The  Beka  Co.'s  Big  Foreign  Trade — An  Important  Case 
in  the  German  Courts — Other  News  of  General  fnterest. 


(SpeeiaJ  to  The  Talking  Machine  World.) 

Berlin,  Germany,  Sept.  1,  1908. 

We  are  beginning  to  receive  communications 
from  America  regarding  ttie  steady  improve- 
ment in  business  conditions  generally,  and  espe- 
cially in  the  talking  machine  trade,  and  the 
bright  outlook  for  autumn  and  winter  trade,  but 
unfortunately  manufacturers  and  dealers  in  Ger- 
many cannot  make  such  an  encouraging  report. 

While  some  few  manufacturers  can  see  the  sil- 
ver lining  of  the  black  business  cloud  by  far  the 
majority  are  of  the  opinion  that  the  coming 
autumn  and  winter  will  be  counted  among  the 
worst  seasons  of  recent  years.  For  some  years 
past  we  have  enjoyed,  like  our  confreres  in  the 
States,  a  veritable  "boom"  in  all  kinds  of  busi- 
ness, with  the  result  that  many  establishments 
have  been  founded  on  uncertain  financial  footing. 
These  concerns,  as  well  as  all  undertakings  of 
doubtful  solidity  which  owe  their  existence  to  an 
easily  glanced  credit,  will  naturally  suffer  in  the 
present  period  of  liquidation.  Regarded  from 
this  standpoint,  the  general  depression  in  trade 
might  well  be  welcomed  were  it  not  for  the  fact 
that  the  just,  as  well  as  the  unjust,  suffer  in  the 
"cleaning  up"  process. 

The  piano  manufacturers,  or  at  least  the  ma- 
jority of  them  having  established  reputations 
for  producing  instruments  of  high  quality  have 
been  able  to  rely  on  that  reputation  to  pull  them 
through  the  temporary  financial  troubles,  but 
such  is  not  the  case  with  the  talking  machine 
trade.  Here  the  big  profits  made  by  the  lead- 
ing firms  have  led  to  such  a  degree  of  over- 
production, and  its  inevitable  consequence  of 
under-price  selling,  that  even  without  the  unex- 
pectedly rapid  slump  a  smash  was  bound  to  come. 
As  the  facts  stand,  there  are  few  manufactories 
now  to  be  found  which  were  not  already  in  ex- 
istence before  the  "boom" — all  the  others  have 
disappeared.  This  applies  naturally  only  to  the 
manufacturers  of  machines  and  supplies,  as  the 
manufacturers  or  disc  and  cylinder  records  have 
a  wide  and  profitable  field,  and  thus  suffer  less 
from  the  crisis. 

The  trade  are  now  busy  preparing  for  the 
Leipzig  Fair,  though  the  business  situation  will 
hold  many  back  and  cause  even  the  exhibitors 
to  curtail  thsir  spaces  and  expenditures.  While 
the  spring  fair  was  very  poorly  attended  by 
foreign  buyers  it  is  expected  that  more  will  visit 
the  autumn  fair.  There  will  be  many  new  things 
shown  there  of  interest  to  the  talking  machine 
trade,  as  neither  inventors  or  manufacturers 
have  been  entirely  idle  during  the  year.  A  num- 
ber of  new  loud-toned  talking  machines  will  be 
shown  as  well  as  the  loud  toned  disc.  A  new 
process  of  recording  will  also  be  demonstrated, 
while  several  new  and  improved  motors,  and 
numerous  novelties  will  be  on  view.  A  majority 
of  those  firms  who  exhibited  at  the  last  fair  will 
be  represented  though  few  new  exhibitors  have 
been  announced.  The  success  of  the  Leipzig 
Fair  will  do  much  toward  reviving  general  busi- 
ness in  all  lines  as  it  is  a  meeting  of  great  com- 
mercial importance. 

Leipzig's  significance  as  a  Fair  city  dates 
back  more  than  400  years.  The  fair  took  its 
origin  in  the  regular  meetings  of  the  tradesmen 
from  all  the  countries  of  Europe  and  the  Orient  in 
this  most  central  city  of  Europe,  where  all  lines 
of  traffic  from  North,  South,  East  and  West  cross 
one  another.  In  the  course  of  the  passing  cen- 
turies the  Leipzig  !f"air  has  passed  through  many 
different  stages  of  evolution.  Originally  the  Fair 
was  the  scene  of  direct  trading  in  goods,  of  buy- 
ing and  selling  of  wares  brought  by  the  various 
tradespeople;  nowadays  the  Fair  is  a  German 
and  international  commercial  meeting  place  for 
the  sale  of  goods  on  samples.  It  is  no  longer  a 
place  for  the  sale  of  actual  wares  brought  by  the 
manufacturers  and  wholesale  dealers,  but  a  cen- 
ter for  the  giving  and  taking  of  orders  on  tho 
samples  showri. 


Despite  the  general  depression  the  Beka 
Record  Co.,  Ltd.,  are  one  of  the  firms  who  have 
defied  conditions  and  have  forged  steadily  to  the 
front.  The  factories  of  this  company  have  been 
kept  going  on  full  time  and  continual  additions 
made  to  the  staff  of  experts  and  the  clerical 
force.  It  is  claimed  and  quite  safely,  that  there 
is  no  modern  language  not  represented  in  Beka 
records,  made  in  the  country  of  origin  under 
natural  conditions  and  not  in  a  German  labora- 
tory of  linguists. 

The  foreign  trade  of  the  Beka  company  espe- 
cially in  Asiatic  records  is  enormous,  the  com- 
pany having  records  in  six  Chinese  records  alone 
as  well  as  eight  dialects  in  Hindustanee,  and 
Malayian,  Tamil,  etc. 

Just  how  much  a  manufacturer  owes  to  the 
dealer  handling  his  goods  is  the  basis  of  a  very 
interesting  case  now  in  the  German  courts.  The 
dealer  bought  several  orchestrions  from  a  manu- 
facturer and  sold  them  to  the  proprietors  of 
hotels  and  restaurants.  The  manufacturer  and 
dealer  later  had  a  number  of  serious  disputes 
and  as  a  result  business  relations  between  the 
two  were  discontinued.  The  manufacturer  was 
the  only  one  who  made  records  for  the  orches- 
trions and  when  the  purchasers  ordered  new 
records  through  the  dealer,  the  maker  refused 
to  supply  them,  thus  putting  the  dealer  in  a 
very  delicate  position.  As  a  result  the  dealer 
has  "appealed  to  the  courts  to  either  force  the 
manufacturer  to  supply  the  records  or  take  back 
the  orchestrions  and  refund  the  amount  paid  for 
them."  The  decision  of  the  court  will  be  awaited 
v/ith  interest  in  many  quarters  as  setting  a 
precedent. 

The  Deutsche  Sprechmaschine  Werke,  G.  m. 
b.  H.  of  this  city,  have  increased  their  capital  to 
M25,000  ($5,950)  and  'have  moved  from  Rit- 
terstrasse  51  to  49  on  the  same  street,  where 
they  will  have  larger  quarters. 

A  report  reaches  here  that  the  Austrian 
Gramophone  Co.,  m.  b.  H.,  have  opened  a  shop 
in  Vienna,  Konigerstr.  8  as  factors  of  the 
Gramophone  and  Zonophone.  They  will  do  busi- 
ness in  all  Austrian  provinces  not  previously 
controlled  by  other  factors. 

Several  excellent  records  of  the  voice  of  Queen 
Carmen  Sylva  of  Roumania  have  been  obtained 
by  the  Dacapo  Record  Co.,  specimens  of  which 
have  been  forwarded  to  her  majesty. 

The  International  Talking  Machine  Record  Co. 
m.  b.  H.  have  such  fine  records  from  Morocco, 
Egypt  and  Algeria,  that  there  has  been  built  up 
a  very  heavy  business  in  those  countries.  A 
member  of  the  Mission  from  Morocco  heard  the 
records  on  the  recent  visit  of  that  body  and, 
being  a  poet,  offered  to  make  some  new  ones. 
The  company  accepted  the  offer  and  the  records 
are  now  on  the  market. 

Speaking  of  nejv  B  records,  the  latest  humor- 
ous Beka  record,  entitled  "Twelve  Hours  in  the 
Balloon  Zeppelin,"  is  what  you  Yankees  would 
call  a  "knockout."  The  humor  is  bright  and 
sparkling  and  appeals  to  all  who  hear  it. 

Among  the  talking  machines  that  are  winning 
popularity  and  will  no  doubt  be  shown  at  the 
Leipzig  Fair  are  those  made  by  Carl  Schroeter, 
Prinzessinnenstr,  Berlin,  for  both  disc  and  cylin- 
der records.  The  machines  are  run  by  most  im- 
proved motors  and  are  expertly  constructed 
throughout. 

It  is  hoped  that  I  will  be  able  to  forward  a 
much  more  pleasing  report  upon  conditions  in 
this  country  for  the  next  issue  of  the  Talking 


Machine  World,  as  by  that  time  the  autumn 
will  be  well  advanced  and  business  here  should 
then  be  evident. 

BRYAN  AND  TAFT  RECORDS  FOR  ITO. 

Those  Records  by  Both  Men  Referring  to  Philip- 
pines Sent  to  Japanese  Minister  of  Foreign 
Affairs  by  Victor  Dealer  in  Japan. 

An  enterprising  Victor  dealer  in  Japan  re- 
cently  forwarded  to  the  Marquis  Ito,  the  Japa- 
nese Minister  of  Foreign  Affairs,  records  of  Mr. 
Bryan's  and  Judge  Taft's  addresses  on  the  Philip- 
pines, according  to  V.  W.  Moody,  sales  manager 
of  the  Victor  Distributing  &  Export  Co.,  New 
York.  Transcripts  of  both  speeches  were  also 
remitted  at  the  same  time,  so  that  the  exact 
views  of  both  these  distinguished  men  would  be 
had. 

The  salesmen  of  the  V.  D.  &  E.  Co.  staff 
started  on  the  road  this  week.  Mr.  Moody  is  cer- 
tain they  will  have  a  good  September  business. 
Some  interesting  experiments  were  made  with 
the  Victor  Auxetophone  last  week  that  may  open 
an  entirely  new  and  profitable  line  of  sales  for 
this  instrument. 

The  Victor  Taft  records  were  reproduced  in 
part  by  the  New  York  Times  recently,  following 
the  methods  employed  by  the  New  York  Evening 
World  with  the  Bryan  Victor  reproductions. 

CHAS.  J.  HOPKINS  RESIGNS. 


Chas.  J.  Hopkins,  who  has  represented  the  Co- 
lumbia Phonograph  Co.  for  several  years  in  for- 
eign countries,  but  more  recently  in  South 
America,  has  resigned  from  the  talking  machine 
business  and  has  accepted  a  position  with  the 
Oliver  Typewriter  Co. 

RAPKE  SYSTEM  OF  LABELS  AND  TRAYS. 


Talking  machine  jobbers  and  dealers  all  over 
the  country  have  long  ago  recognized  the  value 
of  the  Rapke  system  of  labels  and  trays  for 
Edison  records  and  have  installed  the  system 
permanently,  subscribing  for  all  the  new  labels 
as  they  are  issued  each  month.  The  greatest  fea- 
ture of  the  system  is  simplicity.  No  special 
racks  or  shelving  are  necessary  and  no  elaborate 
preparations  needed  to  install  it.  There  are 
labels  for  all  records  in  the  Edison  catalog,  both 
English  and  foreign,  and  the  labels  for  the  new 
issues  of  the  months  are  dispatched  at  an  early 
date,  to  be  in  the  hands  of  the  dealer  before  he 
receives  the  records.  The  trays  hold  two,  three 
and  four  and  six  records,  respectively,  and  may 
be  obtained  either  folded  or  built  up.  One  label 
can  be  used  for  any  number  of  records,  the  vari- 
ous trays  following  the  one  bearing  the  label,  on 
the  shelf,  until  the  next  label  appears.  Victor 
H.  Rapke  will  send  a  sample  of  the  labels  and 
trays  to  any  dealer  or  jobber  requesting  same. 


"Doc"  O'Neill,  now  attached  to  the  export  de- 
partment of  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  who  has  been  in  China  for  some 
time,  advised  John  Macnabb,  general  manager 
of  the  Universal  Talking  Machine  Co.,  Newark, 
N.  J.,  under  a  late  date  and  via  a  picture  postal, 
that  he  was  in  Yokohama,  Japan,  and  was  about 
to  leave  for  Hong  Kong,  and  on  closing  up  his 
Chinese  engagements  would  sail  for  "God's 
country"  again. 


"Is  your  new  machine  a  four-cylinder?" 
"No;  only  one  cylinder." 
"What  sort  of  an  automobile  is  that?" 
"Pshaw!    I'm  talking  about  my  phonograph." 
— Birmingham  Age-Herald. 


SFECIAL-FABRIK 

CARL  SCHROETER 

BERLIN  S  42.   prinzessinnenstr.  21 


34 


THE  TALKING  IVIACHINE  WORLD. 


COLUM 


You  ea; 
completl 
Columbi 
Disc 
about  7(li 
at  less  til 
ttieinvei 
tolore  ] 


4^  sales/ 


Full  cr 
alloivef] 
Record  > 
any  m£' 
particiil 


Columbia  Double-Disc  Records ! 

All  Columbia  Disc  Records  manufactured  hereafter  will  be  Double- 
Faced ! 

A  different  selection  on  each  side ! 
Two  records  at  a  sinp^le^  price  ! 
65c.  for  the  lo-inch  Double-Disc. 
$1  for  the  12-inch  Double-Disc. 

Si. 50  for  the  12-inch  Symphony  Series  Grand  Opera  Double-Disc. 

$2.50  for  the  lo^-inch  Fonotipia  Series  Grand  Opera  Double-Disc. 

$3.50  for  the  12-inch  Fonotipia  Series  Grand  Opera  Double-Disc. 
h'c pillar  trade  discounts  apply. 

And  when  you  see  our  magazine  advertisements  \ou  will  sec  how 
\vc  arc  going  to  let  the  people  know  about  it  from  now  on. 

The  first  thing  you  are  going  to  do  is  to  sit  down  and  figure  out : 
What  it  means  to  your  customers  and  what  it  means  to  you. 


WE  ARE  READ 
ESTABLISHING  EXCH 
WITH  EXCLUSIVE  RIGHl 
REPRESENTED.  WRITE  FOR 


It  won't  take  you  long  to  realize  that  there  is  only  one  answer 
it  as  far  as  the  owner  of  a  talking  machine  is  concerned — it's  double  va 
for  his  money  plain  as  daylight,  once  he  hears  of  it — and  we'll  take  c; 
he  does  hear  of  it ! 

Your  end  of  the  deal  is  better  yet.  The  dealer's  biggest  burden 
removed  forever;  you  can  carry  an  absolutely  complete  stock  of  Columl 
Double  Disc  Records— every  record  in  the  catalog.  lo-inch.  i2-in( 
Symphony,  Fonotipia  and  all — at  less  than  one-half  the  investment  heii 
toforc  necessary.  The  entire  list  consists  of  about  700  records — givi" 
you  about  1.400  specially  selected,  best-selling  selections.  Less  stock,  1< 
loss,  less  trouble,  less  freight,  less  cartage,  more  profit — and  an  envelc 
furnished  with  every  record  in  your  stock. 

Now,  how  about  your  present  stock?  No  come-back  there  eith 
Dealers  may  send  to  our  Local  OfYiccs  or  Factory  any  quantity  of  lo-in 
single  Cx)lumbia,  \''ictor,  Zonophone  or  Star  records,  and  we  will  crc 


:rc  1 


COLUMBIA  PHONOGRAPH  COMPAI 

IF    YOU    HAVEN'T    ALREADY    RECEIVED    A  CATAI-OgJ| 


I  I 


THE  TALKING  MACHINE  WORLD. 


35 


UBLE- 
)ISC 


ECORDS 


carry  a 
stock  of 
Double- 
cords 
imbcrs- 
one-half 
Knthcrc- 
lired. 


will  be 
I  every 
return- 
Ask  for 


ARRANGE  FOR 
:  COLUMBIA  DEALERS 
iERE  WE  ARE  NOT  NOW 
ICULARS  BY  THE  NEXT  MAIL 

j6c.  each  for  them.  Conditions :  Records  must  reach  us  unbroken 
pother  than  this,  condition  of  records  is  immaterial)  ;  the  dealer  must 
)ay  the  freight,  and  must  buy  three  double  records  for  each  record 
;redited.  Jobbers'  allowance  and  conditions  will  be  furnished  on  appli- 
:ation. 

Think  what  this  means  to  every  single  individual  among  the  hun- 
dreds of  thousands  who  own  disc  talking  machines — both  those  who  are 
kow  buying  records  every  week  or  so  and  those  who  have  stopped  buy- 
ng  for  any  cause !  And  imagine  not  only  the  sure  increase  in  your 
record  business,  but  in  your  machine  business.  Columbia  Double-Disc 
Records  will  make  it  possible  for  hundreds  in  your  neighborhood  to  own 
L  Disc  Graphophone  who  could  not  heretofore  afford  it  because  of  the 
;ost  of  the  records.  You  can  now  offer  Double-Disc  records  at  65  cents 
—equal  to  32^  cents  per  selection ;  cheaper  than  any  single  faced  disc, 
r  any  cylinder  record  other  than  Columbia,  on  the  market. 


The  fact  is,  this  is  no  sudden  experiment.  It's  a  revolution,  true 
enough,  but  it  was  bound  to  come.  The  Double-Disc  has  already  dis- 
placed the  single  all  over  Europe  and  the  rest  of  the  world.  The 
Columbia  record  business  in  England  actually  doubled  inside  of  three 
months  after  the  English  Double-Disc  Record  appeared. 

The  dealer  who  ties  on  to  our  first  announcement  of  Columbia 
Double-Disc  Records  will  find  it  easy  to  tie  a  string  around  the  best 
of  all  the  record  business  in  his  locality  and  lead  it  over  to  the  Bank. 
The  first  dealer  in  each  town  to  follow  our  public  announcement  with 
one  of  his  own,  will  surely  carve  off  a  huge  slice  of  new  business. 

Don't  wait  until  the  second  month  to  take  hold  of  Columbia  Double- 
Disc  Records  and  then  find  that  some  other  dealer  has  secured  the  ex- 
clusive handling  in  your  town.  It's  one  plain,  distinct,  and  mighty  un- 
usual opportunity — and  the  first  month  will  have  a  good  deal  to  do  with 
your  future  hold  on  the  record  business  that  ought  to  be  yours. 


|r,  Genl,  Tribune  Building,  New   YorK J5 

OLUMQIA   DOUBLE-DISC   RECORDS,   WRITE   FOR  IT! 


S6 


IMPORTANT  DECISION  IN  JONES  PATENT  SUIT. 


Details  of  Judge  Hough's  Ruling  in  the  Suit  of  the  American  Graphcphone  Co.  Against  Leeds 
&  Catlin  Regarding  the  Duplication  of  Disc  Records  by  Electrotypi ng  Process — Bill  of  Com- 
plaint Was  Dismissed — Decision  Has  Been  Appealed  to  Higher  Court. 


The  long  awaited  decision  In  the  case  of  the 
American  Graphophone  Co.  against  the  Leeds  & 
Catlin  Co.,  was  handed  down  by  Judge  Hough, 
Circuit  Court  of  the  United  States,  Southern 
District  of  New  York,  August  24,  In  which  the 
Jones  patent  for  the  duplication  of  disc  records 
by  the  electrotyping  process  is  held  invalid  and 
the  bill  of  complaint  is  dismissed.  The  plain- 
tiffs, the  owners  of  the  patent  in  question,  No. 
688,739,  issued  December  10,  1901,  had  previously 
maintained  its  validity  in  the  Circuit  Court  of 
Appeals,  Second  Circuit,  the  opinion  making 
the  final  adjudication  being  filed  March  9,  1906. 
Judge  Hough  upsets  this  finding  by  declaring 
the  Jones  process  had  been  anticipated  by  an 
English  inventor,  and  therefore  it  was  void.  An 
appeal  will  be  taken.  The  decision  in  part  is  as 
follows: 

"Complainant's  case  rests  upon  an  adjudica- 
tion of  the  patent  In  suit,  made  by  the  Circuit 
Court  of  Appeals  in  American  Graphophone  Co. 
against  Universal  Talking  Machine  Manufactur- 
ing Co.  and  American  Record  Co.  *  *  *  By 
stipulation  defendant  admits  that  it  made,  before 
this  suit  was  brought,  what  are  commonly  called 
'records'  for  talking  machines,  of  the  disc  type, 
impressed  with  helical  grooves  of  substantially 
uniform  depth,  and  characterized  by  lateral,  and 
not  vertical  undulations,  registering  or  repre- 
senting the  recorded  sound  waves." 

Such  records  it  admits  being  made  by  two 
processes  and  the  judge  finds  that  the  first 
process  was  not,  and  that  the  second  process 
was,  an  infringement.  The  contention  of  the 
defense  that  "their  'gold'  records  (so-called)  do 
not  infringe,  even  under  the  widest  interpreta- 
tion of  the  patent  in  suit    *    *    *    i  cannot 


To  Wide-Awake 
Business  Men 

Read  these  few  pointers  about  the  In- 
^1  destructible  Records  and  when  you  get 
through,  read  them  again.  When  you  have 
read  the  second  lime,  sit  down  and  send  us 

an  order.    YOU  WILL  NOT  REGRET  IT. 

No  Breakage  i  This  means 
No  Weair-Cut  \  no  loss 

Monthly  EXChang'e  )   This  means 
Proposition      \  No  Dead  Stock 

LOUDER  REPRODUCTION 
BETTER  TONE  QUALITY 

In  conjunction  with  the  Special  Spring 
Weight  Heproducer  with  Special  Point 
(Indestructible  Reproducer)  this  Record 
produces  the  finest  tone  that  any  Cylinder 
Record  moer  gave  forth 

WE  WANT  DEALERS  AND  AGENTS 
EVERYWHERE  AND  ARE  PREPARED 
TO  GIVE  A  MOST  LIBERAL  PROPO- 
SITION TO  RESPONSIBLE  PARTIES. 

Samples  by  Mall 

KeCORDS  3Sc.  each.        REPRODUCERS  (3  00  etch 


American  Talking  MacliineCo. 

586  Fulton  St.,  Brooklyn.  N.  Y. 


think  correct."  the  court  giving  his  reasons 
therefor  at  length.  The  main  points  of  discus- 
sion on  both  sides  with  commen_ts  of  Judge 
Hough  interspersed,  followed,  in  which  the 
opinion  of  the  Circuit  Court  of  Appeals  mainly 
figured  and  was  upheld. 

The  opinion  then  goes  on  to  say: 
"Defendants  have,  I  think,  been  prepared  for 
this  holding,  and  most  of  the  bulky  record,  and 
unnecessarily  acrimonious  arguments  submitted, 
deals  with  two  main  heads  of  discussion,  viz.: 
The  appellate  court  erred.  Naturally  the  argu- 
ment is  not  put  in  these  words,  but  that  is  what 
it  means.  *  *  *  The  questions  raised  by 
these  criticisms  this  court  cannot  resolve,  and  I 
decline  discussion  of  them.  Accepting  then  the 
opinion  (Circuit  Court  of  Appeals)  as  a  binding 
e.xposition  of  the  patent  in  suit,  what  is  the  scope 
thereof? 

"Without  any  aid  from  testimony  in  this  case 
it  appears  that  Jones'  patent  was  upheld  because 
it  being  admitted  that  sound  recording  by  lateral 
undulations  in  a  groove  of  uniform  depth  was 
old;  that  the  placing  of  such  a  record  on  a  disc 
was  old;  -that  electro  metallurgy  was  very  old, 
and  that  electro-metallurgical  processes  as  ap- 
plied to  the  reproduction  of  sounds  on  cylinders 
whether  originally  recorded  by  vertical  or  lateral 
undulations  were  also  old;  yet  novelty,  utility 
and  invention  inhered  in  the  application  of  the 
same  old  process  to  the  multiplication  of  discs 
with  laterally  undulatory  sound  records  there- 
on. Anything  narrower  than  this  patent  I  find 
it  diflicult  to  conceive,  but  such  as  it  is  it  has 
been  adjudicated,  and  by  the  higher  court. 

"Therefore,  new  evidence  of  prior  use  is  to  be 
received  with  great  caution,  and  I  do  not  think 
that  either  LaDow,  Kamrath  or  Hollingshead  so 
clearly  show  priority  as  to  entitle  defendant  to 
a  decree,  when  this  court  is  bound  to  assume 
that  Jones  did  have  a  workable  process,  known 
and  used  by  him  when  he  filed  his  application, 
and  that  any  person  skilled  in  the  art  as  it  then 
was,  could  on  November  19,  1897,  have  taken 
Jones'  application  and  put  his  process  into  op- 
eration. From  considering  the  anticipations 
claimed  to  be  found  in  the  Berliner  inventions, 
I  think  the  court  is  prevented  by  the  Circuit 
Court  of  Appeals.  If  Berliner  then  testifying 
could  not  convince  that  court,  I  cannot  be  law- 
fully convinced  by  references  to  old  inventions 
to  which  he  did  not  himself  refer. 

"It  does,  however,  still  remain  true,  that  the 
sole  ground  I  can  see  in  the  controlling  opinion 
for  upholding  Jones'  patent  is  that  he  first 
thought  of  using  electro-metallurgy  to  reproduce 
on  discs  the  laterally  undulatory  record  of 
sound.  If  any  one  anticipated  that  thought,  this 
patent  is  void.  If  any  one  assumed  to  present 
that  thought,  he  must  be  presumed  to  have  done 
so  in  the  light  of  then  existing  literature  on  the 
subject.  If  the  literature  was  large,  if  the  gen- 
eral subject  was  well  known,  reason  the  more 
for  assuming  a  general  knowledge  of  the  sub- 
ject and  permitting  the  person  presenting  the 
idea,  to  speak  elliptically — to  take  many  things 
for  granted. 

"Electro  metallurgy  is  and  long  has  been  an 
art  to  which  those  remarks  apply,  it  has  not 
l)een  necessary  for  generations  to  define  or  ex- 
plain the  word  electrotype.  Applying  these 
propositions  to  the  Adams-Randall  British  Pat- 
ents 9762  and  9996  of  1888,  it  is  perfectly  clear 
to  me  that  Randall  contemplated  and  disclosed 
the  application  of  electro-metallurgy  to  the  mul- 
tiplication of  records  of  the  disc  and  laterally 
undulatory  type. 

"The  moment  he  staled  that  he  intended  to 
have  more  than  one  permanent  record  of  the 
same  sound,  and  to  procure  the  same  by  electro- 
typing  he  told  the  whole  story:  of  cutting, 
scratching  or  otherwise  marking  a  receptive  sub- 
stance, 'suitable,'  of  course,  taking  a  negative 


therefrom,  and  thereby  multiplying  positives — 
by  the  first  statement  of  this  story  Jones'  patent 
must  stand  or  fall,  under  the  controlling  de- 
cision. I  think  it  falls,  because  the  story  is  in 
a  document  which  as  to  time  cannot  be  doubted. 
Bill  dismissed." 
Statement  from  American  Graphophone  Co. 

Paul  H.  Cromelin,  a  director,  speaking  for  the 
American  Graphophone  Co.,  furnished  The  World 
the  appended  written  statement  relative  to  the 
decision  above: 

"On  August  25,  1908,  Judge  Hough,  of  the 
United  States  Circuit  Court,  handed  down  a 
carefully  considered  and  clearly  written  opinion, 
in  which  all  save  one  of  the  defenses  presented 
on  behalf  of  the  Leeds  &  Catlin  Co.  are  one  a.'ter 
the  other  overthrown,  and  he  finds  that  the 
Jones  patent,  if  valid,  is  infringed  by  the  Leeds 
&  Catlin  Co.  That  one  defense  consists  of  two 
British  patents  granted  in  1889  to  Adams-Ran- 
dall. In  Judge  Hough's  opinion  Adams-Randall 
anticipates  the  Jones  patent,  and  for  that  reason 
he  orders  the  Graphophone  Co.'s  complaint  to 
be  dismissed. 

"It  is  contended  by  the  Graphophone  Co.:  first, 
that  these  Adams-Randall  British  patents  do  not 
completely  disclose  anything;  second,  that  what 
they  do  disclose  is  different  from  what  is  claimed 
by  the  Jones  patent;  third,  that  what  they  dis- 
close is  impractical  and  inoperative;  and,  fourth, 
that  the  Adams-Randall  patents  do  not  disclose 
any  material  fact  not  already  considered  by  the 
United  States  Circuit  Court  of  Appeals  a  year 
or  two  ago  when  it  sustained  the  same  Jones 
patent. 

"In  the  opinion  of  the  Graphophone  Co.  and 
its  advisers,  for  each  one  of  th.ese  four  reasons. 
Judge  Hough  erred  in  thinking  the  Jones  patent 
anticipated,  and  the  Graphophone  Co.  has  every 
reason  to  expect  victory  in  the  higher  court,  to 
which  an  appeal  will  be  promptly  taken." 

Leeds  &  Catlin's  Statement. 

Louis  Hicks,  counsel  for  the  Leeds  &  Catlin 
Co.,  stated  their  view  of  Judge  Hough's  opinion, 
as  subjoined: 

''The  effect  of  Judge  Hough's  decision  and  de- 
cree is  to  negative  everything  that  has  been  so 
persistently  asserted  by  the  American  Grapho- 
phone Co.  and  its  selling  agent,  the  Columbia 
Phonograph  Co.  The  Jones  patent  is  void  and 
of  no  effect  whatever.  I  have  heretofore  pointed 
out  to  you  that  the  claims  of  the  invalid  Jones 
patent  were  process  claims  only  and  that  the 
courts  have  held  that  any  dealer  is  at  liberty 
to  buy  the  product  of  a  proceos  patent  and  to 
sell  the  same  without  incurring  any  liability 
whatever  to  the  owner  of  the  patent.  The  de- 
cision of  the  court  is  that  the  patent  is  void,  and 
for  that  reason  it  is  of  no  effect  against  either 
manufacturers  or  dealers. 

"My  attention  has  been  called  to  certain  state- 
ments from  the  American  Graphophone  Co.,  to 
the  effect  that  Judge  Hough  held  the  Jones  pat- 
ent invalid  upon  only  one  of  the  defences  urged 
at  the  final  hearing.  The  court  having  found 
the  Jones  patent  to  be  invalid  because  of  one  of 
the  defences  urged,  had  no  occasion  to  examine 
or  pass  upon  the  other  anticipating  patents  and 
publications  contained  in  the  recorJ.  "Anything 
narrower  than  this  (Jones)  patent,'  said  Judge 
Hough,  'I  find  it  difficult  to  conceive,'  and  he  held 
it  to  be  void  because  the  alleged  new  invention 
had  been  disclosed  and  patented  by  Charles 
Adams-Randall  in  England  more  than  nine  years 
before  Jones  applied  for  a  patent  in  the  United 
States.  The  court  having  held  the  patent  to  be 
void,  it  would  serve  no  useful  purpose  to  enum- 
erate the  other  prior  patents  and  publications 
upon  which  the  patent  would  have  been  held 
void  had  the  Adams-Randall  patents  of  1888  not 
been  sufficient  for  that  purpose." 


THE  HAND  NEVER  LIES. 


Tlie  hand  never  lies.  It  always  obeys  without 
question  the  orders  of  its  mastei" — the  brain.  If 
it  is  desired  to  improve  the  product  of  the  hand, 
attention  must  lie  given  to  the  education  of  the 
mind,  wliicli  has  exclusive  jurisdiction  over  tha 
hand. 


THE  TALKING  MACHINE  WORLD. 


37 


COLUMBIA  CO.  SPRING  DOUBLE  DISC  SENSATION 

Announce  That  Hereafter  All  Columbia  Records  Will  be  Double  Discs  and  That  Full  Credit  Will 
be  Allowed  on  Every  Record  Sent  in  of  Any  Make — A  Move  That  Will  Interest  Dealers — 
Exclusive  Rights  Granted  to  Columbia  Dealers — Announcement  That  Is  Full  of  Interest  to 
the  Talking  Machine  Trade. 


There  is  plenty  of  live  Columbia  news  in  the 
advertising  columns  of  The  World  this  month, 
which  should  have  a  peculiar  interest  for  deal- 
ers. The  announcement  that  hereafter  all  Co- 
lumbia disc  records  will  be  double  discs  is  at 
once  a  distinct  departure  from  any  talking  ma- 
chine announcement  which  has  previously  ap- 
peared in  this  country.  This  enables  a  pur- 
chaser to  have  a  different  selection  on  each  side 
— in  other  words,  two  records  at  a  single  price. 

The  Columbia  ten-inch  double  disc  records  will 
be  sold  for  65  cents,  $1.00  for  the  twelve-inch 
double  discs  and  $2.50  for  the  Fonotipia  double 
discs.  There  are  about  COO  numbers  from  which 
to  make  selections,  but  the  double  disc  announce- 
ment is  not  the  only  interesting  Columbia  de- 
velopment this  month. 

It  is  followed  by  the  statement  that  full  credit 
will  be  allowed  for  records  of  any  make  re- 
turned to  the  Columbia  people.  The  conditions 
imposed  on  the  return  records  are  that  all  must 
reach  the  Columbia  headquarters  unbroken.  The 
dealer  must  pay  the  freight  and  must  buy  three 
double  disc  records  for  each  record  credited. 
Such  an  announcement  as  this,  coming  from  a 

'VICTOR"  AN  AID  TO  TEACHERS. 


Many  teachers  of  singing  all  over  the  country 
are  loud  in  their  praises  of  the  talking  machine 
as  an  aid  in  their  work.  Students  frequently 
progress  much  more  rapidly  when  a  talker  is 
used  than  when  the  old  style  methods  of  per- 
sonal instruction  are  pursued  and  the  Victor 
Talking  Machine  Co.  are  constantly  in  receipt 
of  letters  from  well  known  teachers  testifying 
to  the  helpfulness  of  the  Victor  in  their  work. 
One  writes: 

"With  the  'Victor'  it  is  possible  to  save  much 
of  this  lost  time,  as  the  teacher — if  he  is  an  'up- 
to-date'  one — has  the  correct  record  of  this  aria 
in  question  by  possibly  half  a  dozen  of  the 
greatest  singers  in  existence,  which  the  student 
can  hear  over  and  over  again,  thus  becoming 
familiar  with  the  professional  cuts,  the  correct 
pronunciation  of  the  text,  phrasing,  the  tempo, 
also  the  cadenza  of  the  various  great  artists  and 
their  rendition  of  same,  which  in  itself  is  of  in- 
calculable value.  Under  the  right  singing  mas- 
ter who  thoroughly  understands  the  art  of  sing- 


FREE  SAMPLES 

Of  Needles  That  Prove 


TRADE 


MARK 


NEEDLES 

"THE    NAME    TEILLS  WHAT  THEY  DO" 

Rest  for  VOLUME,  TONE  and  LASTING 
QUALITY.  PLAY  RIGHT  from  START  to 
FINISH.  PRESERVE  RECORDS  and  can  be 
used  on  ANY  DISK  MACHINE  OR  RECORD. 
Packed  in  RUST  PROOF  packages  of  100.  RE- 
T.'ML,  10c.  per  100;  25c.  300;  75c.  l.OOii. 

TRADE  MARK 
"GIVE  A  MELLOW  TONE" 

REDUCE  VOLUME  and  DON'T  SCRATCH. 
Each  needle  can  be  used  SIX  TIMES.  No  special 
attachments  needed.  Packed  in  RUST  PROOF 
packages  of  200.     Price,  25c.  Package. 


NOTE— We  furnish  Jobbers  and  Dealers  with 
ADVERTISING  MATTER  FREE.  Big  profit. 
We  will  send  FREE  sample  packages  to  .lob- 
bers  or  Dealers.   Write  now. 


Manufactured  by 

BIACKMAN  TALKING  MACHINE  CO. 

9T   Chambers  Stt-eet,  IVew  Yoi-lc 


great  purchasing  house,  has  a  distinct  bearing 
upon  trade  conditions  everywhere,  and  it  is  cer- 
tain that  there  will  be  a  big  demand  for  Co- 
lumbia records. 

This  iconoclastic  move  on  the  part  of  the  Co- 
lumbia Company  emphasizes  one  thing  above  all 
others,  and  that  is  that  the  Columbia  people 
propose  to  strike  out  for  trade  in  a  stronger 
manner  than'  ever  before  and  their  offers  surely 
contain  unusual  attractiveness. 

Another  point  which  is  especially  emphasized 
in  the  Columbia  announcement  is  the  fact  that 
they  desire  to  establish  exclusive  Columbia  deal- 
ers, to  whom  will  be  granted  exclusive  rights. 
.  where  the  company  is  not  at  present  repre- 
sented. 

Certainly  the  Columbia  people  have  sprung  a 
genuine  sensation  this  month  and  one  which  will 
set  the  trade  tongues  wagging  from  Maine  to 
California.  It  would  seem  as  if  a  move  of  this 
kind  could  have  but  one  result  and  that  is  a  big 
augmentation  of  Columbia  business,  for  dealers 
will  not  be  slow  to  appreciate  the  unusual  oppor- 
tunities which  are  offered  to  them  in  these 
times. 

ing  from  its  rudiments  to  its  finish,  and  with  the 
aid  of  the  'Victor'  it  is  possible  for  the  pupil  to 
attain  the  greatest  of  results  and  save  years  of 
study." 

Just  an  illustration  of  the  high  ragard  in 
which  teachers  are  beginning  to  hold  the  talk- 
ing machine. 


HOW  COREY  ILLUSTRATED  LECTURE. 


As  a  versatile  public  entertainer  it  is  safe  to 
say  the  talking  machine  is  unsurpassed.  It  ap- 
peals to  all  classes,  from  those  who  listen  to  free 
concerts  in  the  public  parks,  to  the  class  who 
can  afford  to  hire  orchestras  and  world  famous 
singers  at  their  lawn  parties  or  receptions. 

No  better  proof  of  the  power  of  the  talking 
machine  is  needed  than  the  statement  that  at  a 
lecture  upon  the  history  of  German,  French  and 
Italian  grand  opera,  delivered  by  N.  J.  Corey, 
at  Chautauqua,  N.  Y.,  recently,  the  Victor  Auxe- 
tophone  and  Red  Seal  records  were  used  to  illus- 
trate the  operas  in  question;  5,700  people  at- 
tended the  lecture  and  were  held  spellbound  by 
the  beauty  of  the  renditions.  The  entire  audi- 
ence remained  throughout  the  period  of  the  lec- 
ture, one  and  one-half  hours,  and  repeatedly  ap- 
plauded the  work  of  the  Aux'^tophone. 


AUXETOPHONE  ENTERTAINS  DINERS. 


rSpeci.ll  to  Tlie  Talking  JIacliine  Woi'ld.) 

Philadelphia,  Pa.,  Sept.  11,  1908. 
In  appreciation  of  the  fact  that  Hammerstein's 
Opera  House  in  this  city  was  completed  a  month 
ahead  of  contract,  Arthur  Hammerstein,  son  of 
the  great  impresario,  who  has  charge  of  the 
work,  tendered  a  banquet  to  the  foremen  in 
charge  of  the  work,  a  few  friends  and  newspaper 
men,  on  the  roof  of  the  building  one  evening 
last  week. 

During  the  banquet  the  guests  were  greatly 
surprised  to  hear  the  voices  of  the  stars  who  will 
sing  in  the  opera  house  proceeding  from  a 
grouping  of  shrubbery  at  one  end  of  the  roof. 
The  beautiful  tones  of  Tetrazzini,  Bond,  Melba, 
La,bia  and  others,  greeted  the  ears  of  the  de- 
lighted guests,  and  an  investigation  revealed  the 
music  coming  from  a  Victor  Auxetophone.  All 
the  banquetters  were  loud  in  their  praise  of  the 
surprise,  and  it  was  voted  a  decided  success. 


CALLERS  AT  NATIONAL  CO.  OFFICES. 

Among  the  callers  at  the  New  York  offices  of 
the  National  Phonograph  Co.  this  month  were:  ' 
P.  E.  Conroy,  of  the  Conroy  Piano  Co.,  St.  Louis 
Mo.,  accompanied  by  Mrs.  Conroy;  C.  Owens,  of 


the  Denver  (Col.)  Dry  Goods  Co.,  in  company 
with  H.  Shields,  manager  of  the  talking  machine 
department.  After  witnessing  a  demonstration 
of  the  Amberol  records,  Mr.  Owens  instructed  Mr. 
Shields  to  double  his  order. 


CLUNE  BRANCmNG  OUT. 


(Special  to  The  Talkin,g  Machine  Woild.) 

Willimantic,  Conn.,  Sept.  8,  1908. 
J.  F.  Clune,  dealer  in  Edison  and  Victor  ma- 
chines in  this  city,  is  now  conducting  a  moving 
picture  theatre  in  connection  with  his  store,  and 
it  is  as  nice  a  theater  of  its  kind  as  there  is  in 
the  State.  He  has  a  very  large  record  trade  at 
the  present  time;  he  sold  fifty  records  to  one 
party  to-day  for -the  Edison  machine. 


PLANT-CADDEN  CO.'S  NEW  aUARTERS. 


(Special  to  Tlie  Talking  Machine  World.) 

Norwich,  Conn.,  Sept.  9,  1908. 
The  Plant-Cadden  Co.,  who  have  a  very  large 
talking  machine  department,  are  building  a  very 
nice  five-story  brick  and  granite  block  building 
opposite  their  present  store  in  this  city.  When 
it  is  finished  they  expect  to  devote  the  entire 
third  floor  to  talking  machines  and  records.  It 
will  be  one  of  the  very  best  equipped  talking 
machine  rooms  in  the  State.  They  report  a  fine 
trade  on  machines  and  records  all  through  the 
summer. 


E.  D.  EASTON  IN  FINE  FORM. 


Monday,  in  chatting  with  The  World,  Edward 
D.  Easton,  president  of  the  Columbia  Phono- 
graph Co.,  General,  said,  after  being  congratu- 
lated on  his  vigorous  appearance:  "I  never  felt 
better  in  my  life;  in  fact,  am  enjoying  splendid 
health.  Yes,  business  with  us  has  improved 
greatly;  in  fact,  am  confident  the  fall  will  wit- 
ness a  marked  revival  in  business  in  which  we 
will  all  share.  The  people  have  been  economical 
long  enough,  and  they  get  tired  of  that  after  a 
while.  It  looks  to  me  as  if  they  were  about  to 
loosen  their  purse  strings  again. 


WM.  E.  GILMORE  RETURNS. 


William  E.  Gilmore,  former  president  of  the 
National  Phonograph  Co.,  Orange,  N.  J.,  who  has 
been  in  Europe  with  his  family  since  early  in 
July,  returned  home  September  12,  on  the  "St. 
Louis,"  ot,  the  American  Line.  The  trip  has 
done  him  a  wonderful  amount  of  good  physically, 
and  the  rest  has  been  very  beneficial. 


VALUE  OF  HOPE. 


Hope  makes  pain  easy  and  labor  p'easant.  It 
gives  habitual  serenity  and  good  humor.  Ad- 
vertising endows  the  advertiser  with  an  abun- 
dance of  hope,  and  it  is  the  man  with  hope  who 
accomplishes  the  greater  deeds  in  business. 

SAIJESME^^ 

Salesmen  wanted  for  city  and  out-of-town 
work.  Must  have  a  record  and  come  well  recom- 
mended. Address:  "N.  Y.  Jobber,"  care  Talk- 
ing Machine  World,  1  Madison  avenue,  New 
York. 

EXPERIEH^^ 

Splendid  opportunity  for  a  traveling  salesman 
who  can  produce  evidence  of  his  business  get- 
ting qualities.  A  man  who  has  had  experience 
with  the  Victor  line  preferred.  Address  "V.  M. 
E.,"  care  The  Talking  Machine  World,  1  Madison 
avenue.  New  York. 

Splendid  opening  in  Victor  Department,  large 
city,  for  bright,  young,  hustling  salesman  of 
pleasing  address,  with  good  recommendations, 
looking  for  promotion.  Must  be  conversant  with 
detail  and  high  class  salesman.  Address  "Ex- 
celsior," Talking  Machine  World,  I  Madison  ave- 
nue. New  York. 


38 


THE  TALKING  MACHINE  WORLD. 


IMPORTANT  COLUMBIA  NEWS. 

Letter  Sent  to  the  Trade  Announces  That  the 
Columbia  Disc  Records  Manufactured  Here- 
after Will  be  Double  Faced — Marks  an  Im- 
portant Move — What  the  Columbia  Co.  Have 
to  Say  to  the  General  Trade. 


The  Columbia  Phonograph  Co.,  of  New  York, 
have  issued  the  following  important  announce- 
ment under  date  of  September  10,  1908: 

"Columbia  double-disc  records.' 

"All  Columbia  disc  records  manufactured  here- 
after will  be  double-faced  I 

"A  different  selection  on  each  side! 

"Two  records  at  a  single  price! 

"65  cents  for  the  10-inch  double-disc. 

"|1  for  the  12-inch  double-disc. 

"$1.50  for  the  12-inch  Symphony  Series  Grand 
Opera  double-disc. 

"$2.50  for  the  10%-inch  Fonotipia  Series 
Grand  Opera  double-disc. 

"$3.50  for  the  12-inch  Fonotipia  Series  Grand 
Opera  double-disc.  Regular  trade  discounts  ap- 
ply. 

"The  enclosed  proofs  of  magazine  advertise- 
ments will  give  you  examples  of  the  way  we  are 
going  to  let  the  people  know  about  it  from 
now  on. 

"The  first  thing  you  are  going  to  do  is  to  sit 
down  and  figure  out:  What  it  means  to  your 
customers  and  what  it  means  to  you. 

"It  won't  take  -j'ou  long  to  realize  that  there 
is  only  one  answer  to  it  as  far  as  the  owner  of  a 
talking  machine  is  concerned — it's  double  value 
for  his  money  plain  as  daylight,  once  he  hears  of 
it — and  we'll  take  care  that  he  does  hear  of  it! 

"Your  end  of  the  deal  is  better  yet.  The  deal- 
er's biggest  burden  is  removed  forever;  you  can 
carry  an  absolutely  complete  stock  of  Columbia 
double-disc  records — every  record  in  the  catalog. 
10-inch,  12-inch,  Symphony  and  Fonotipia — at 
less  than  one-half  the  investment  heretofore 
necessary.  The  entire  list  consists  of  about  700 
records — giving  about  1,400  specially  selected, 
best  selling  selections.  Less  stock,  less  loss,  less 
trouble,  less  freight,  less  cartage,  more  profit. 

"Each  record  will  be  enclosed  in  an  envelope, 
insuring  protection  from  scratch  and  dust. 

"Now,  how  about  your  present  stock?  No 
come-back  there  either.  Dealers  may  send  to 
our  local  offices  or  factory  any  quantity  of  10- 
inch  single  Columbia,  Victor,  Zonophone  or  Star 
records,  and  we  will  credit  36c.  each  for  them. 
Conditions:  Records  must  reach  us  unbroken 
fother  than  this  condition  of  records  is  imma- 
terial); the  dealer  must  pay  the  freight,  and 
must  buy  three  double  records  for  each  record 
credited.  Joblters'  allowance  and  conditions  will 
be  furnished  on  application. 

"Think  what  it  means  to  every  single  indi- 
vidual among  the  hundreds  of  thousands  who 
own  disc  talking  machines — both  those  who  are 
now  buying  records  every  week  or  so  and  those 
who  have  stopped  buying  for  any  cause!  And 
imagine  not  only  the  sure  increase  in  your  rec- 
ord business,  but  in  your  machine  business, 
Columbia  double-disc  records  will  make  it  pos- 
sible for  hundreds  in  your  neighborhood  to  own 
a  disc  graphophone  who  could  not  heretofore 
afford  it  because  of  the  cost  of  the  records.  You 
can  now  offer  10-inch  double-disc  records  at  sixty- 
flve  cents — thirty-two  and  a  half  cents  per  selec- 
tion— cheaper  than  any  single-faced  disc,  or  any 
cylinder  record  other  than  Columbia,  on  the 
market. 

"The  fact  is,  this  is  no  sudden  experiment. 
It's  a  revolution,  true  enough,  but  it  was  bound 
to  come.  The  double-disc  has  already  displaced 
the  single  all  over  Europe  and  the  rest  of  the 
world.  The  Columbia  record  business  in  Eng- 
land doubled  inside  of  three  months  after  the 
English  double-disc  appeared. 

m 


^  Most  of  your  orders  will  be  marked  this  way  during  the  month  of  October. 

Unless  you  are  an  exception  the  demand  for  the  new  Victor  "O"  Machine  and 
Amberol  Records  and  the  new  Attachments  and  Records  will  take  you  by  surprise. 
You  will  want  goods  quickly  and  cannot  afford  to  run  the  possibility  of  delay. 
Quick  shipments  will  be  an  absolute  certainty  if  you  send  to 


VICTORS, 
TVPE  "O" 


Headquarters 


Amberol  Records 
and  Attachments 


Our  enormous  stock  will  make  prompt  shipments  an  absolute  certainty 

Send  for  samples  of  our 
Needles,  Envelopes,  Record  Albums. 
We  can  increase  your  profits. 

THE  RUDOLPH   WURLITZER  CO. 


CHICAGO 


CINCIIMNATI 


"The  dealer  who  ties  onto  our  first  announce- 
ment of  Columbia  double-disc  records  will  find 
it  easy  to  tie  a  string  around  the  best  of  all  the 
record  business  in  this  locality  and  lead  it  over 
to  the  bank.  The  first  dealer  in  each  town  to 
follow  our  public  announcement  with  one  or 
his  own,  will  surely  carve  off  a  huge  slice  of  new 
business. 

"Don't  wait  until  the  second  month  to  take 
hold  of  Columbia  double-disc  records  and  then 
find  that  some  other  dealer  has  secured  the  ex- 
clusive handling  of  them  in  your  town.  It's  one 
plain,  distinct  and  mighty  unusual  opportunity — 
and  the  first  month  will  have  a  good  deal  to  do 
with  your  future  hold  on  the  record  business 
that  ought  to  be  yours. 

"New  catalogue  of  Columbia  double-disc  rec- 
ords, with  order  blank,  is  enclosed  herewith. 
Orders  may  be  placed  at  once  and  will  be  filled 
as  promptly  as  possible,  but  as  the  demand  will 
surely  exceed  the  supply  in  the  beginning,  those 
to  get  their  orders  in  first  will  have  a  big  ad- 
vantage. Records  should  be  placed  on  sale  as 
soon  as  received  in  order  to  take  advantage  of 
the  extensive  magazine  and  other  advertising 
already  begun. 

"Important! — We  are  ready  to  arrange  for 
exclusive  Columbia  dealers  with  exclusive  privi- 
leges wherever  we  are  not  now  represented. 
Write  for  full  particulars,  but  do  it  by  next 
mail. 

"Columbia  Phonogbaph  Co.,  Gex'l., 
"George  W.  Lyle,  Gen'l  Mgr." 


V.  D.  &  E.  Co.,  is  the  dally  appearance  recently, 
in  the  New  York  Evening  World,  of  the  entire 
repertoire  of  addresses  delivered  by  William  Jen- 
nings Bryan,  the  Democratic  Presidential  candi- 
date, and  recorded  by  the  Victor  Talking  Machine 
Co.  A  corps  of  World  editors  and  stenographers 
visited  the  V.  D.  &  E.  Co.'s  salesroom  on  Au- 
gust 31st,  heard  the  records,  taking  down  the 
speeches  and  subsequently  they  were  published 
verbatim,  the  first  instalment  being  widely 
read.  Assistant  Manager  Moody  is  highly  elated 
over  the  wide  publicity  gained  for  the  Victor 
records  in  both  instances,  and  in  which  the  en- 
tire Victor  constituency  share. 


NATIONAL  PHONOGRAPH  CO.  NEWS. 

Records  by  Marshall  P.  Wilder — Toombs  and 
Calder  to  Handle  Edison  Line — Edison  on 
Vacation — Shipments  of  Amberol  Records. 


VICTOR  CO^ENTERPRISE. 

Auxetophone  Heard  in  Concert  at  Asbury  Park 
— Victor  Bryan  Records  Featured  in  Even- 
ing World — Speeches  Reproduced. 


Through  the  special  efforts  of  the  Victor  Dis- 
tributing &  Export  Co.,  New  York,  on  Septem- 
ber 2,  the  famous  orchestra,  under  the  leader- 
ship of  Arthur  Pryor,  introduced  the  Victor  Aux- 
etophone, in  a  choice  program,  at  the  Arcade, 
Asbury  Park,  the  famous  seaside  resort  of  New 
Jersey.  The  instrument's  magnificent  rendition 
of  red  seiil  and  popular  records  were  given  an 
ovation. 

Another  piece  of  enterprise  on  the  part  of  the 


The  National  Phonograph  Co.  are  getting  out 
two  Edison  records  by  J.iarshall  P.  Wilder,  the 
famous  wit  and  story  teller,  who  is  widely 
know-n  throughout  the  world.  Mr.  Wilder  is 
being  much  sought  after  as  a  record  artist,  as 
his  fame  as  a  lecturer  and  raconteur  extends 
from  coast  to  coast.  He  will  be  heard  through 
the  medium  of  the  Edison  Amberol  four-minute 
records,  and  each  I'ecord  is  to  consist  of  a  batch 
of  his  best  stories. 

*  *    «  ♦ 

Albert  E.  Toombs,  piano  dealer  of  Charlotte- 
town,  P.  E.  I.,  is  now  featuring  Edison  phono- 
graphs and  records. 

*  *    «  * 

Another  piano  house  handling  the  Edison 
phonographs  and  records  is  that  of  Mr.  Calder, 
of  Vernal,  Utah. 

»    »    •  • 

Thomas  E.  Edison  is  spending  a  vacation  en 
route  to  the  Pacific  Coast,  accompanied  by  his 
family.  He  spent  a  week  on  a  tour  of  the  Great 
Lakes,  and  is  proceeding  West  leisurely,  stop- 
ping at  Yellowstone  Park  and  other  points  of 
interest.    He  will  be  away  about  six  weeks. 

*  *    «  * 

Friday  week  the  first  shipment  of  the  new 
Amberol  records,  differential  gears,  etc.,  was 
made  from  Orange.  N.  J.,  by  the  National  Phono- 
graph Co.,  the  goods  going  to  the  Coast. 


300  FIRST  CLASS   UTICA    CRANES  (UNOPENED) 

FOR    AIL    EDISON    MACHINES         REGULAR    DEALER'S    PRICE,   SI. 00 

MAKE  US  CASH  OFFER  FOR  THE  LOT 

Address  OPPORTUNITY,  care  of  Talking  Machine  World,  1  Madison  Avenue,  New  York 


THE  TALKING  MACHINE  WORLD. 


39 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH    AVENUE,   E,  E.  P.  VAN  HARLINGEN,  MANAGER. 


Interesting  Estimate  of  Amount  of  Talking  Ma- 
chine Business  Done  in  the  Windy  City, 
Which  Runs  Into  Millions — Big  Future 
Looked  For — Conditi|0,n,s  Much  Improved- — ■ 
National  Phonograph  Co.'s  Announcement 
Causes  Much  Discussion — What  Victor  Co. 
Say  Regarding  Advisability  of  Pushing  Popu- 
lar Priced  Machines — Rudolph  Wurlitzer  Co. 
Give  Outing  to  Employes  at  Ravinia  Park — 
Big  Demand  for  Fibre  Needles — Items  of  a 
Personal  Nature — Pushing  Disc  Record  Pro- 
tector— Popularity  of  Tiz-it  Metal  Horn  Con- 
nection— Harger  &  Blish  Open  New  Jobbing 
Branch  in  Des  Moines,  la. — Handsome  New 
Building  for  Carstensen  &  Anson  Co. 

(Special  to  The  Talking  Machine  Worla.j 

Chicago,  111.,  Sept.  7,  1908. 

So  far  as  my  knowledge  goes,  there  has  never 
been  an  estimate  published  of  the  amount  of 
talking  machine  business  done  in  Chicago  in  a 
year.  I  am  able  to  give  conservative  figures  this 
month,  and  they  bear  witness  to  the  magnitude 
of  the  industry. 

Chicago  jobbers  ship  about  $1,600,000  worth  of 
machines  each  year.  This  figure,  of  course,  rep- 
resents the  wholesale  price  to  the  dealer. 

In  mail  order  business  Chicago  easily  leads  the 
world.  There  are  three  concerns  in  Chicago  who 
do  a  business  of  $500,000  each,  and  the  total 
business  can  be  conservatively  placed  at  $1,- 
800,000. 

Another  medium  for  the  distribution  of  talk- 
ing machines,  particularly  those  of  the  cheaper 
class,  is  the  big  premium  houses.  The  annual 
business  done  by  these  houses  in  talking  ma- 
chines alone  is  estimated  at  $1,000,000. 

The  strictly  retail  business  of  Chicago  is  also 
important.-^  The  amount  of  business  done  direct 
from  stores,  both  in  the  downtown  and  outlying 
districts  is  approximately  $500,000  per  annum. 

In  all  but  the  first  and  third  of  the  above 
items,  those  of  the  regular  jobbers  and  the  pre- 
mium houses,  the  standard  of  calculation  is,  of 
course,  the  price  to  the  consumer. 

No  one  can  scan  the  above  figures  and  believe 
for  a  moment  that  the  talking  machine  business 
shows  the  slightest  signs  of  decline.  On  the 
other  hand,  judging  from  the  plans  being  made 
by  sales  managers  East  and  West,  and  by  inven- 
tive brains  both  West  and  East,  engaged  even 
now  in  the  origination  of  new  and  valuable  de- 
vices and  processes,  the  talking  machine  indus- 
try, even  of  the  near  future,  will  be  established 
on  a  firmer  and  more  extensive  basis  than  ever. 

Indications  point  to  a  good  normal  fall  trade. 
Dealers  everywhere  are  making  noises  like  orders 
and  stocking  up  is  proceeding  merrily  on  every 
hand.  With  the  jobbers  August  was  a  much 
better  month  than  July,  and  September  so  far 
is  more  than  keeping  pace.  Retail  business  in 
Chicago  is  also  already  showing  signs  of  re- 
vival. 

Naturally  the  big  topic  of  discussion  of  the 
month  is  the  National  Phonograph  Co.'s  an- 
nouncement that  hereafter  dealers  cannot  handle 
other  makes  of  cylinder  machines  and  records  if 
they  wish  to  retain  the  Edison  line.  Little  knots 
of  men  are  discovered  everywhere  talking  the 
matter  over  pro  and  con. 

But  the  Edison  Co.  is  not  responsible  for  the 
only  revolutionary  announcement  in  this  issue, 
as  dealers  who  do  not  confine  themselves  to  the 
cyclonic  utterances  of  the  brilliant  Chicago  cor- 
respondent will  soon  discover.  In  this  connec- 
tion one  is  inspired  to  inquire  whether  there  is 
necessarily  anything  unworthy  about  a  two-faced 
record. 

Dealers  often  question  the  advisability  of  push- 
ing popular-priced  machines.  In  this  connection 
something  that  the  Victor  Co.  has  to  say  in  a 
circular  announcing  that  the  Victor  O,  a  splen- 
did substitute  for  their  Z,  may  be  found  inter- 
esting: 


"Our  distributers  and  dealers  must  recognize 
the  fact  that  tens  of  thousands  will  buy  this 
$17.50  Victor,  and  thousands  upon  thousands  of 
records  will  be  sold  if  they  will  go  after  this 
popular-priced  field.  Don't  imagine  when  you 
sell  a  $17.50  Victor  that  you  lose  the  sale  of  a 
$25  or  $30  style.  Our  American  public  are  not 
built  that  way.  You  can't  keep  them  from  spend- 
ing $25  or  $30  for  a  Victor  if  they  have  got  it 
in  their  pocket  by  showing  them  a  $17.50  style, 
and  you  can't  sell  a  $25  or  $50  style  to  a  man 
that  only  has  $17.50  to  spend.  We  want  our 
cheaper  goods  made  popular.  They  are  but  a 
stepping  stone  to  a  higher-priced  style,  and  we 
do  not  feel  that  we  are  jeopardizing  our  business 
in  the  slightest  by  insisting  upon  your  giving  the 
cheaper  styles  all  the  prominence  that  is  their 
due.  Remember,  one  hundred  people  go  to  see 
vaudeville  at  25  and  50  cents  per  seat,  where  one 
goes  to  see  grand  opera  at  $5  per  seat." 

The  Rudolph  Wurlitzer  Co.  gave  an  outing  at 
Ravinia  Park  to  the  employes  and  iheir  families 
and  sweethearts  last  Saturday  afternoon.  The 
company  bore  all  the  expenses,  including  a  spe- 
cial car  on  the  Northwestern  to  the  park  and 
return,  and  admissions  to  the  park,  Thomas  con- 
cert and  the  Donald  Robertson  players.  There 
were  73  in  the  party,  and  they  certainly  had  an 
enjoyable  afternoon  and  evening.'  There  were 
several  special  guests,  and  these  were  entertained 
by  Mr.  Uhl  at  an  informal  luncheon  at  the 
Casino.  The  rest  took  their  luncheons  with  them 
and  banqueted  in  style  on  the  green  sward.  The 
afternoon  was  crowded  with  athletic  events,  but 
main  interest  clustered  around  the  ball  game 
between  the  married  and  single  men.  The  score 
was  16  to  12  in  favor  of  the  singles.  A  marked 
feature  was  the  strong  pitching  of  Ernest  Hart- 
man,  of  the  single  men's  team.  A  great  number 
of  long  hits  were  made  on  each  side,  and  the 
fielding  of  Thomas  Clancy  at  first  base  stood  out 
prominently.  The  excellent  base  running  of  the 
married  men  was  especially  commented  on  by 
the  spectators.  Fred  Siemon,  catcher  of  the 
married  men's  team,  was  so  anxious  to  get  a  foul 
that  he  threw  off  his  glove  instead  of  his  mask, 
with  disastrous  results.  The  game  was  watched 
with  intense  interest  by  hundreds  of  the  elite 
of  Chicago,  who  were  in  attendance  on  account 
of  the  Gads  Hill  benefit.    Mention  should  not  be 


finest  salesroom  and  stockroom  in  America, 
by  illustrations  and  data  shortly  to  appear, 
ders  to  us.    He  will  have  service  that  is 


omitted  of  the  work  of  Umpire  E.  H.  Uhl,  which 
has  been  the  subject  of  a  great  deal  of  praise. 
No  one  questioned  his  decisions,  but  whether  this 
was  due  to  their  impartial  nature  or  because  he 
was  the  boss  of  the  ranch  and  held  in  the  hollow 
of  his  hand  their  workaday  jobs  deponent  know- 
eth  not.  The  other  events  of  the  afternoon,  to- 
gether with  the  winners  of  the  prizes  were  as 
follows: 

Men's  Running  Race — Henry  Glass,  automatic 
department,  fountain  pen. 

Ladies'  Running  Race — Miss  Margaret  Cald- 
well, of  the  office  force,  gold  broocti  set  with 
pearls. 

Men's  Bag  Race — Lawrence  Schofield,  nephew  of 
the  great  General  Schofield,  pair  gold  cuff  links. 

Ladies'  Bag  Race — Mrs.  Hugh  Roberts,  of  re- 
tail force,  pair  of  gold  cuff  links. 

Three-legged  Race — Tie.  Ernest  Hartman  and 
Frank  Zarobsky,  solid  gold  scarf  pins. 

Young  Ladies'  Running  Race — Miss  Sara  Les- 
sick,  a  box  of  handkerchiefs. 

Boys'  Running  Race — Double  tie.  William 
Beutelspach  and  Frank  Zarobsky,  a  box  of  linen 
handkerchiefs. 

The  entire  arrangements  for  the  day  were  under 
the  management  of  Fred  A.  Siemon,  assistant  to 
Mr.  Uhl,  and  he  had  an  able  lieutenant  in  J.  E. 
Kurtzenknabe. 

Arthur  D.  Geissler,  general  manager  of  tne 
Talking  Machine  Co.,  is  now  on  a  visit  to  his  old 
stamping  ground,  the  Pacific  Coast.  He  is  ex- 
pected back  in  a  few  days. 

The  Salter  Mfg.  Co.,  of  this  city,  will  introduce 
to  the  trade  next  month  something  unique  and 
meritorious  in  the  way  of  record  cabinets. 

The  B.  &  H.  Fibre  Needle  Co.  are  having  a 
most  excellent  demand  for  their  fiber  needles  for 
disc  talking  machines.  They  are  about  to  bring 
out  a  new  fiber  needle  that  will  even  mark  an 
advance  over  their  excellent  product  now  on  the 
market.  The  company  have  simply  myriads  of 
letters  from  users,  dealers  and  jobbers  every- 
where, all  testifying  to  the  excellence  of  the  fiber 
needle.  It  has  certainly  done  much  to  bring  the 
talking  machine  into  its  own,  artistically^speak- 
ing.  .  f 

J.  F.  Bowers,  president  of  the  National  Talk- 
ing Machine  Jobbers'  Association,  has  returned 
from  Asbury  Park,  N.  J.,  accompanied  by  his 


How  well  we  have  succeeded  will  be  shown 
Meanwhile  every  dealer  should  send  his  or- 


facilities  for  the  handling  of  Victor  and  Edison  business.  We  have  employed  a  large  force 
of  carpenters,  painters,  etc.,  all  summer  in  making  our  great  5th  floor  over  into  the  largest 

AND 


40 


THE  TALKING  MACHINE  WORLD. 


family,  who  have  been  spending  the  summer 
there. 

L.  Kean  Cameron,  of  the  retail  force  of  the 
Chicago  house  of  Rudolph  Wurlitzer,  has  re- 
turned from  a  ten  weeks'  vacation  spent  among 
the  Wisconsin  and  Michigan  lakes. 

F.  C.  Steinmann,  manager  of  the  talking  ma- 
chine department  of  Julius  A.  J.  Frederich,  of 
Grand  Rapids,  Mich.,  recently  returned  from  his 
vacation.   He  is  looking  for  a  good  fall  trade. 

W.  C.  Fuhri,  district  manager  for  the  Columbia 
Phonograph  Co.,  has  been  in  Lincoln,  Neb.,  mak- 
ing a  line  of  Biyan  records  for  the  Columbia. 
They  have  just  announced  a  fine  line  of  Taft 
records,  and  will  pay  due  attention  to  the  "drys." 
They  will  soon  have  a  record  out  by  Mr.  Wat- 
kins,  Prohibition  candidate  for  Vice-President, 
by  the  Rev.  Dr.  Eaton,  by  Mr.  Sheen,  State  can- 
didate for  governor,  by  Professor  Thatcher,  who 
sings  Prohibition  songs,  and  others. 

Albert  J.  Kunde  was  in  Chicago  this  week  and 
bought  stock  for  an  exclusive  Columbia  grapho- 
phone  store  which  he  will  open  at  1316  Fond  du 
Lac  avenue,  Milwaukee,  Wis. 

Frank  Dillbahner.  proprietor  of  the  Western 
Talking  Machine  &  Supply  Co.,  reports  a  fine 
demand  for  the  Standard  needles  and  also  for 
their  extra  quality  Manila  record  envelopes.  Mr. 
Dillbahner  has  also  added  a  very  attractive  line 
of  exclusive  premium  goods. 

A  number  of  new  talking  machine  specialties 
have  recently  been  patented  by  Chicagoans  and 
may  be  shortly  expected  to  appear  on  the  market. 

Mrs.  Jessie  M.  Higley,  of  Niles,  Cal.,  has  been 
in  the  city  the  past  month  endeavoring  to  effect 
arrangements  for  marketing  the  talking  machine 
disc  protector,  which  was  described  in  the  patent 
review  in  the  July  World.  By  attaching  felt  to 
the  back  of  the  record,  the  face  of  discs  coming 
in  contact  with  each  other,  either  in  piles  or  in 
shelves,  is  protected. 

Kreiling  &  Co.,  manufacturers  of  the  Tiz-it  all- 
metal  horn  connection  for  cylinder  talking  ma- 
chines, report  a  growing  demand  for  their  prod- 
uct and  look  for  a  booming  fall  business. 

Harger  &  Blish.  the  well-known  Edison  and 
Victor  jobbers  of  Dubuque,  la.,  have  just  opened 
a  new  jobbing  Victor  branch  in  the  Carver  build- 
ing, Des  Moines,  la.,  with  4,5(0  square  feet  of 
space,  in  order  to  facilitate  prompt  shipment  to 
the  trade  that  they  have  developed  in  the  center 
and  southern  portion  of  the  State.  The  stock 
will  be  entirely  separate  from  the  Dubuque  stock 
and  will  be  run  independent  of  i;.     The  firm 


have  placed  there  a  complete  Victor  stock  from 
beginning  to  end,  and  from  the  present  outlook 
expect  a  good  business  in  that  field.  It  is  strictly 
wholesale  and  is  in  charge  of  George  C.  Silzer, 
formerly  in  charge  of  the  talking  machine  de- 
partment at  Dubuque. 

The  Carstensen  &  Anson  Co.,  of  Salt  Lake  City, 
Utah,  the  well-known  talking  machine  jobbers, 
are  at  present  doing  business  iu  temporary  quar- 
ters at  75-77  West  Second  street.  South,  while  a 
magnificent  new  building  is  being  erected  for 
them  at  their  old  location.  74  Main  street.  When 
they  moved  to  their  temporary  quarters  they  ex- 
pected to  be  able  to  get  into  the  new  building  not 
later  than  November  1,  but  the  way  things  stand 
at  the  present  writing  it  will  be  probably  late  in 
the  spring  before  they  enjoy  this  pleasure.  As  it 
is  they  are  doing  a  good  business  in  their  tem- 
porary quarters  and  do  not  feel  that  they  are 
going  to  lose  any  business  during  the  fall  and 
winter  as  the  result  of  the  change,  as  their  busi- 
ness is  so  well  organized  and  they  have  been 
keeping  up  a  vigorous  advertising  campaign  all 
the  time.  The  new  building  will  be  a  beauty  in 
every  respect,  will  give  them  much  greater  space 
than  in  their  old  quarters,  and  will  be  fitted  up 
in  a  manner  which  will  compare  with  anything 
in  the  country. 

STUMP  SPEECHES  A  LA  VOGUE. 

Modern  Methods  of  Running  Presidential 
Campaigns  Electrify  Voters — The  Modus 
Operandi. 

The  great  candidate  was  listed  to  speak  at 
Turner's  Corners  that  evening,  and  the  yeomen 
for  ten  miles  around  were  hastening  to  the  scene 
afoot  and  in  carryalls.  They  allowed  that  it 
would  be  the  biggest  thing  that  ever  happened, 
because  the  candidate  was  coming  on  a  special 
train  and  he  would  be  greeted  by  his  own  brass 
band  and  he  promised  to  shake  hands  with  all 
the  hornyhanded  who  stayed  out  his  discourse  of 
two  hours  and  sixteen  minutes. 

The  reception  committee,  with  yards  of  varicol- 
ored ribbon  on  their  Sunday  clothes,  stood  at  the 
platform  anxiously  awaiting  the  arrival  of  the 
candidate.  At  last  the  train  thundered  up.  The 
committee,  doffing  its  ancient  plug  hats,  hurried 
to  the  baggage  car  and  one  of  them  cried: 

"Have  you-  got  him?" 

"Here  he  is,"  replied  the  brakemau,  tossing  a 
cylinder  to  eager  hands. 

"Where  is  the  rest  of  him?"  demanded  a  com- 
mitteeman. 

A  box  with  a  large  horn  was  produced  and  the 
cylinder  inserted,  whereupon  the  candidate  began 
to  speak  as  follows: 

"My  heart  is  touched  at  the  sight  of  these 
school  children  in  white  frocks  and  with  lovely 
flowers  in  their  hands  trooping  forward  to  lay 
the  bouquet  of  innocence  on  an  unwilling 
head"  

"Hold  on,  Bill,'  "  cried  an  auditor,  "that  don't 
fit  here  an'  we  had  a  change  of  weather,  so  they 
quit  w-earin"  white  dresses." 

"This  magnificent  welcome  by  the  leading  citi- 
zens," continued  the  candidate,  squeakily,  "con- 
vinces mc  that  a  profound  sentiment  is  at  work 
in  our  land  b-z-z-z,  and  I  draw  a  symbolic  mean- 
ina  from  the  pair  of  milk  white  steeds  which 
your  generous  hospitality"  

"They're  a  pair  of  nmles,"  murmured  a  spec- 
tator. 

"T  have  considered  it  a  mere  duty  to  brave  n:l 
perils  and  fatigues  to  be  with  you"  

"Give  'em  a  little  music,"  whispered  a  com- 
mitteeman. 

Hardly  were  these  words  spoken  when  a  me- 
tallic sound  of  cheering  issued  from  the  baggage 
car  and  the  candidates's  brass  band  began  to 
play  "Ta-ra-dum-te-ta-ra-ra." 

"Candidate,"  said  the  chief  committeeman, 
when  the  music  had  subsided,  reading  from  a 
card  of  instructions,  "I  thank  you  and  welcome 
you  to  Turner's  Corners.  You  will  have  a  better 
iliance  to  see  our  beautiful  village  on  the  way 
to  the  hotel,  where  we  trust  that  a  hot  meal  and 
a  wash-up  will  fortify  you  for  the  ordeal  of 
liandshaking  and  spechifyinf  to-night," 


The  brass  band  struck  up  a  patriotic  air  as  the 
Mayor  of  Turner's  Corners  put  the  candidate  re- 
spectfully under  his  arm  and  stepped  into  the 
mule  drawn  buckboard.  The  brakeman  of  the 
special  called  out  that  the  committee  would  be 
held  responsible  if  it  injtrred  the  candidate  in 
any  way,  such  as  setting  fire  to  him,  and  that  he 
must  be  returned  lo  continue  his  tour  on  scueaule 
time,  11:35  p.m. 

"1  am  in  the  hands  of  my  friends,"  said  the 
candidate,  laughing  and  with  all  the  patness 
of  a  flesh-and-blood-politician.  He  made  other 
natural  remarks  on  the  way,  jesting  with  the 
committeemen,  asking  about  the  local  situation, 
pi'oraising  them  good  jobs  in  the  future  admin- 
istration, and  for  the  present  offering  them 
Havana  cigars. 

"Thanks,  candidate,"  said  a  committeeman, 
dryly,  "I  guess  we'll  blow  you  to  the  same  kind 
of  a  dinner  as  your  cigars  is." 

"The  brakeman  has  the  box  of  cigars,"  re- 
sumed the  candidate. 

"Oh,  excuse  my  insinuation,  candidate.  We'll 
interview  the  grafter.  Has  he  got  anything  else 
— er — for  the  boys?" 

The  candidate  replied  with  a  vague  buzzing, 
and  though  the  committee  searched  his  person 
eagerly,  they  found  no  governmental  works  of 
art  on  green  paper.  It  was  a  grievous  disap- 
pointment to  find  that  current  slanders  were  un- 
true. However,  all  hands  recovered  during  the 
sumptuous  repast  at  the  hotel,  which  had  been 
paid  for  in  advance,  and  the  candidate  was  in  his 
best  humor,  declaring  that  he  ( iijoyed  simple 
fare,  replying  aptly  to  toasts  and  inviting  all  to 
crack  another  bottle  with  him. 

After  dinner  a  long  procession  of  natives 
passed  in  to  shake  hands  with  the  candidate. 
Each  one  was  heartily  gripped  by  a  mechanical 
hand  of  rubber  (warmed  to  blood  heat  by  an  in- 
ternal device),  while  he  gazed  on  a  smiling  coun- 
terfeit of  the  candidate  on  a  screen  and  heard 
such  expressions  as  "Very  happy,  indeed,"  '"I 
shall  remember  your  face,''  "We  shall  win  by 
pulling  together,"  "I  am  a  farmer,  myself," 
"Thank  you,  thank  you."  The  rubber  hand  pat- 
ted babies  on  the  head.  When  young  women 
came  by,  a  melancholj"  voice  remarked,  "I  wish 
I  could  salute  those  cherry  lips."  A  white  whisk- 
ered agriculturist  was  surprised  to  hear, 
"Madam,  your  position  as  governor  of  the  nur- 
sery surpasses  my  hopes."  It  was  probably  like- 
wise a  mistake  when  a  clergyman  heard,  "I 
have  a  tender  feeling  for  mixed  drinks,"  and"  a 
succeeding  tavern  keeper,  "Rum  is  indeed  a 
curs?." 

"His  hand  is  getting  cold,"  said  a  committee- 
man at  this  juncture,  "and  I  guess  he's  tired  out, 
anyhow.  Better  quit,  because  we  don't  want  him 
to  break  down  so  early  in  the  campaign. " 

The  town  hall  was  crowded  with  natives  that 
night  and  the  cylindrical  Demosthenes  spoke 
with  all  the  passionate  abandon  that  character- 
izes an  electric  motor.  His  voice  was  sometimes 
drowned  in  the  thunders  of  applause  and  feet 
stampings  inscribed  six  months  previously  on  a 
sheet  of  gelatine  in  a  talking  machine  laboratory. 
The  freshness  of  the  voices,  which  had  been  pre- 
served without  the  use  of  deleterious  substances, 
was  marvellous.  The  brass  band  boomed  and 
brayed  patriotic  airs  in  the  pauses  of  oratory  and 
applause. 

"I  stand  before  you  to-night  as  a  representa- 
tive of  freedom. "  declaimed  the  candidate,  ges- 
turing wildly  on  the  screen.  "You  cannot  j,et 
l  id  of  me  because  I  am  simultaneous  and  omni- 
I)resent.  At  this  moment  I  am  standing  and 
talking  in  Tmiu-r's  Corners  and  Xuiula  and  h;ast 
Hayville  and  Oswego,  making  a  heart-to-heart 
appeal  which  you  cannot  resist.  I  do  not  impose 
a  frigid  personality  upon  you  like  other  candi- 
dates, but  I  inirsue  you  in  a  mystic  and  spiritual 
way"  

"This  here  thing  is  a  swindle."  exclaimed  a 
farmer.  "I  come  to  hear  an'  see  a  man  instid 
of  a  machine." 

"Ask  me  a  question,"  retorted  the  candidate 
(luickly. 

"Well,  what  are  you  going  to  do  about  them 
crooked  legislators  up  to  Albany?" 


Manilla 
Record  Envelopes 

==    SIZES  = 

81-4x  8  1-4  for  8-inch  Records 
10  14  X  10 1-4  for  10-inch  Records 
12 1-4  X  12  1-4  for  12-inch  Records 
Hole  in  Center        Without  Flap 

Standard  Needles 

MADE  IN  FOLLOWING  SIZES 

Extra  Loud  Tone     Medium  Tone 

Loud  Tone  Soft  Tone 

Medium  Loud        Peerless  or  Musical 
Tone  Tone 

WE  POSITIVKLY  QUOTE  LOWEST 
FACTORY  PRICES    F.O.B.  Chicago 

Western  Mm  Mm  &  Supply  Co. 

No.  6  East  Madison  Street  CHICAGO 


THE  TALKING  MACHINE  WORLD. 


41 


"I  expect  to  abolish  the  State  Legislature,"  aaid 
the  candidate  in  his  sharp  metallic  voice,  "and 
introduce  a  phonographic  body  which  cannot  be 
bought,  but  which  may  be  easily  shut  off  from 
useless  debate  by  pressing  an  electric  button." 

The  audience  roared  with  laughter,  the  farmer 
gaped  (he  had  been  coached  beforehand),  and 
the  band  struck  up  "IJttle  Willie  Knows  His 
Business." 

At  the  end  of  the  speech  the  rubber  hand  was 
called  into  service,  a  can  opener  was  used  to 
produce  words  of  thanks  and  farewell,  and  at 
11:35  p.m.  the  candidate  was  returned  to  the 
baggage  car  of  the  special,  to  resume  his  tour, 
amid  the  pealings  of  his  own  brass  baud.  ^ 


THE  TALKING  MACHINE. 

(Written  for  Talkiiis'  Jlfichine  World  by  Eugene  Geary.) 


"ECONOMY"  RACK  FOR  DISC  RECORDS. 


(Special  to  Tlir  Talkiug  Maehiiic  Woild.) 

Chicago,  111.,  Sept.  5,  1908. 

To  anyone  desiring  a  neat,  clean,  portable, 
practicable  and  yet  inexpensive  way  of  caring 
for  his  disc  talking  machine  records,  the  "Econ- 
omy Record  Rack"  is  to  b3  recommended.  The 
rack,  illustrations  of  which  are  given  elsewhere 
in  this  issue,  is  beautifully  finished  in  golden 
oak,  weathered  oak  and  mahogany.  It  is  cov- 
ered with  dark  green  billiard  cloth.  It  is  light 
and  graceful,  and  an  ornament  to  any  room.  The 
cloth  cover  fits  snugly  over  the  records,  fully  pro- 
tecting them  from  dust  and  dirt.  It  is  easily 
removed  for  the  purpose  of  cleaning.  The  rack 
is  light  and  easily  carried  from  place  to  place. 
When  not  in  use  it  may  be  set  on  any  convenient 
shelf  or  in  an  out-of-the-way  corner. 

The  rack  holds  fifty  10-inch  or  12-inch  records. 
It  may  be  hung  on  the  wall  or  set  on  a  shelf  or 
table.  When  one  rack  is  full  others  may  be  added 
after  the  manner  of  sectional  bookcases.  Each 
record  fits  firm'y  in  a  place  of  its  own,  thus  pre- 
venting breakage.  Each  record  is  nttmbered  and 
indexed,  thus  easily  found  and  replaced.  The 
Economy  racks  are  made  by  R.  H.  Jones,  1-17 
Bryan  place,  Chicago. 


I.  , 

The  great  prima  donna  receives  lier  encore 
'Mid  bouquets  from  the  shining  front  row, 

That  wonderful  voice  the,v  would  hear  more  and  more. 
For  the  seats  are  five  dollars  a  throw. 

I-lut  here's  where  her  song-spray  is  sweetly  diffused, 
Tho'  her  diamond  tiara's  not  seen  ; 

And   her   notes,   worth   some   thousands   a   night,  are 
produced 

True  to  life  in  Ihi'  talking  machine. 

II. 

C'anipanini,  Caruso  and  Bond — big  stars, 

Tetrazzini  and  Melba  and  Barnes, 
They  sang  thro'  the  last  season's  musical  wars 

Till  the  audience  floated  on  dreams. 
The  power  of  music  we  all  understand, 

Tho'  far  from  the  gay,  brilliant  scent — 
r.ut  these  were  a  few  'mong  whose  voices  were  canned 

Ii'or  the  wonderful  lalking  machine. 

HI. 

We  shall  soon,  in  the  midst  of  a  trying  campaign, 

Hear  the  orators  rake  fore  and  aft 
Old  questions  of  tariff  and  things  once  again. 

And  the  virtues  of  Bryan  and  Taft. 
These  leaders  are  speaking  just  now  East  and  West, 

But  your  own  pleasant  fireside,  I  ween. 
Is  the  place  where  their  voices  sound  really  best 
Thro'  the  horn  of  the  talking  machine. 

IV, 

The  sermon  is  canned  while  the  preacher  can  see 

His  people  admire  more  and  more  ; 
And  they're  thinking  of  canning,  between  you  and  me. 

That  loud  congregational  snore. 
A  noise  like  an  order  is  registered,  too. 

Then  the  salesman  grows  suddenly  keen  ; 
In  fact  there  is  nothing  on  earth  it  can't  do— 

This  wonderful  talking  machine. 

— Eugene  Geary. 


A  FEW  ADVERTISING  "DON'TS. 


A  few  advertising  "don'ts"  written  by  a  mer- 
chant from  knowledge  gained  through  personal 
experience: 

Don't  make  your  advertisement  the  same  as 
everybody  else's  in  your  line. 

Don't  run  the  same  advertisement  week  after 
week  and  month  after  month. 

Don't  fill  your  advertisement  with  a  whole  lot 
of  words  that  do  not  mean  anything. 


Oon't  advertise  what  you  cannot  perform  ab- 
solutely and  fully. 

Don't  suppose  for  a  moment  that  other  peo- 
ple are  going  to  be  as  much  interested  in  what 
you  say  as  you  are  yourself. 

Don't  be  disappointed  or  discouraged  if  you 
do  not  have  immediate  results. 


SOLBERQ  APPOINTED  DELEGATE 

To  the  International  Conference  on  Copyright 
Where  Many  Matters  of  Interest  Will,  of 
Course,  Come   Up  for  Consideration. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  August  27,  1908. 

Thorvald  Solberg,  register  of  copyrights,  in 
the  office  of  the  Librarian  of  Congress,  has  been 
appointed  the  delegate  to  represent  the  United 
States  at  the  International  Conference  on  Copy- 
right that  convenes  in  Berlin,  Germany,  October 
14.  This  is  a  continuation  of  the  famous  Berne 
convention.  Several  European  countries  have  de- 
clined to  appoint  representatives  for  various  rea- 
sons. The  principal  question  that  will  be  con- 
sidered is  the  mechanical  reproduction  of  copy- 
right musical  works. 

Advices  have  reached  here  that  while  argu- 
ment has  been  heard  by  the  Court  of  Cassation 
of  Italy,  the  tribunal  of  last  resort  in  that  coun- 
try, in  the  case  on  appeal  of  Ricordi  &  Co., 
music  publishers  of  Milan,  against  the  Gramo- 
phone &  Typewriters,  Ltd.,  London,  Eng.,  de- 
cision has  been  postponed  indefinitely  at  the 
request  of  the  Italian  music  publishers.  The 
complainants  have  been  sustained  in  the  two 
lower  courts  in  this  suit,  and  it  is  believed  that 
the  deferment  is  sought  until  after  the  Berlin 
convention  has  passed  upon  the  issue  involved. 

Recent  correspondence  from  Russia  states  the 
composers  of  the  empire  have  brought  suit 
against  one  of  the  leading  talking  machine  com- 
panies operating  there  to  test  the  copyright  ques- 
tion as  applied  to  the  reproduction  of  music  on 
TAitomatic  instruments. 


No  handling  of  several  records 
to  get  the  one  you  wish. 

The  index  number  leads  you 
direct  to  the  record  you  want. 

The  characteristics  are  neatness, 
cleanliness,  portability  and  great 
utility. 


RETAIL  PRICES 

Rack  for  10-incIi  Records    .  .  $3.50 

Rack  for  12-incli  Records    .  .  3.75 

Rack  for  Insertion  in  Cabinet  .  1.50 


THE  ECONOMY 
RECORD  RACK 


FOR  HOME  USE 

A  Radical  Departure 


Marks  a  l^eoolution  in  Home 
llecord  Storage 


Can  be  either  placed  on  under 
shelf  of  table  or  suspended  from 
picture  moulding  ;  or  is  adapted  by 
special  fixtures  for  insertion  in  ex- 
isting cabinets. 

Lyon  &  Healy  are  already  job- 
bers for  Economy  Record  Racks. 
Get  in  line. 


R.  H.  JONES 

Patentee  and  Sole 
Manufacturer 

1-17  Bryan  Place,  CHICAGO,  ILL. 


42 


THE  TALKING  MACfflNE  WORLD. 


TO  MAKE  INDESTRUCTIBLE  RECORDS. 

The  Cleveland  Phonograph  Record  Co.  Have  Been  Incorporated  With  a  Capital  of  $300,000 — 
Business  in  Cleveland  Steadily  Improving — Gaumont  Chronophone  Co.  Move  to  New  Quar- 
ters— Bailey  Co.'s  Big  Zonophone  Business — Louis  Devineau  Places  the  Ideal  Horn  With 
All  the  Principal  Jobbers  in  Canada — Moving  Picture  People  Must  be  More  Careful. 


(Special  to  The  Talking  Machine  Woild.j 

Cleveland,  O.,  Sept.  8,  1908. 
Business  In  the  talking  machine  line  in  this 
city  is  improving.  There  is  no  boom,  but  there 
is  a  steady,  gradual  betterment.  Factories  which 
have  been  idle  are  renewing  operations,  others 
are  increasing  their  forces,  and  new  ones  are 
starting.  Traffic  figures  show  Cleveland  rail- 
roads are  now  handling  more  freight  than  they 
have  at  any  time  since  the  financial  flurry  of 
last  winter. 

Talking  machine  dealers  have  felt  the  brunt 
of  business  depression  as  much,  or  more,  than 
in  any  other  line  of  trade.  The  mechanic  and 
workman  was  compelled  to  dispense  with  luxu- 
ries and t  reluctantly  pretermit  the  weekly  pur- 
chase of  records.  But  now  they  are  gradually 
renewing  their  purchases,  and  many  old  cus- 
tomers are  renewing  acquaintance  with  the  deal- 
ers. 

The  Bryan  and  Taft  records  have  made  a  big 
hit  and  are  among  the  best  sellers.  Customers 
seem  to  be  impartial,  and  it  would  be  difficult 
to  predict  results  from  their  selections. 

The  Gaumont  Chronophone  Co.  have  been 
placed  in  the  hands  of  Manager  Arthur  B. 
Colnon.  The  office  and  plant  have  been  moved 
from  High  street  to  the  corner  or  Broadway  and 
Harvard,  into  a  larger  and  more  suitable  build- 
ing for  :the  business.  The  company  are  now 
going  ahead  with  increased  facilities  and  an  en- 
larged plant  in  the  manufacture  of  machines, 
and  in  addition,  their  own  films,  which  hereto- 
fore have  been  the  foreign  product.  The  com- 
pany have  adopted  the  Twentieth  Century 
Graphophone  in  connection  with  the  Gaumont 
machine  in  place  of  a  disc  air  machine.  They 
own  the  exclusive  rights  to  the  Gaumont  Chrono- 
phone for  the  United  States,  and  for  which  a 
large  sum  was  paid.  The  company  Ar.g-engaged 
exclusively  in  manufacturing  machines  and 
films,  and  will  establish  distributing  agencies  in 
various  sections  of  the  country.    The  business 


TWO  MISSING  LINKS 


This  is  SUP- 
POSED to  be  the 

Missing  Link  be- 
tween Man  and 
Monkey. 


IT'S  ALL  IN 
THE  BALL! 


"TIZ=IT" 


(TRADE  .VAME) 


This  New  AU-Metal  Ball-Joint  Horn 
Connection  is  BEYOND  A  DOUBT  the 
Missing  Link  between  the  Phonograph  and 
Horn.    "There's  MORE  than  a  reason." 

Mp  H  your  jobber  docs  not  han- 

lUI  .  1/CalCl  jie  ,i,is  connection  yet  send 
us  ,10c-,  in  stumps  for  sample.  Address 

Kreiling  &  Company 

InventorN  and  Sole  ManulaclurcrN 

North  40tli  Ave.  and  Le  Moyne  St. 
CHICAGO.  U.  S.  A. 


will  be  pushed  and  large  results  are  expected 
to  follow  the  change. 

The  Cleveland  Phonograph  Record  Co.,  an 
Ohio  corporation,  is  a  recent  incorporation,  with 
a  capital  of  $300,000.  The  stockholders  include 
some  of  the  most  substantial  business  men  of 
the  city.  A  gentleman  identified  with  the  com- 
pany said:  "While  the  company's  capital  is 
$300,000,  the  personal  resources  of  the  stock- 
holders being  at  least  $40,000,000,  will  enable  the 
company  to  take  a  position  in  the  front  rank  of 
the  record  business  of  the  country.  The  com- 
pany have  made  arrangements  to  manufacture 
indestructible  phonograph  records  for  cylinder 
machines.  These  records  are  virtually  everlast- 
ing in  wearing  quality  and  absolutely  non-shrink- 
able,  with  a  tone  quality  equal  to  the  best  rec- 
ords now  on  the  market."  The  temporary  office 
of  the  company  is  at  No.  812,  Society  for  Sav- 
ings building,  Cleveland,  0. 

Louis  Devineau  has  just  returned  from  a  vaca- 
tion spent  in  Canada.  His  especial  purpose  on 
the  trip  was  to  complete  arrangements  for  es- 
tablishing jobbers  for  the  Ideal  horn,  in  which 
he  was  eminently  successful.  He  visited  Mont- 
real, Quebec,  Toronto  and  other  principal  cities 
in  the  Provinces,  securing  jobbers  and  nego- 
tiating sales  of  a  large  number  of  horns.  He 
says  all  the  talking  machine  dealers  with  whom 
he  came  in  contact  pronounced  it  truly  an  ideal 
horn — the  finest  and  most  nearly  perfect  of  any 
they  had  ever  seen,  and  expressed  themselves 
glad  of  the  opportunity  to  give  him  an  order. 
Mr.  Devineau  says  that  in  the  next  issue  of 
The  World  he  will  furnish  a  complete  and  accu- 
rate list  of  all  Ideal  horn  distributers. 

W.  J.  Roberts,  Jr.,  is  having  a  good  run  of 
trade  in  both  machines  and  records.  He  said 
perceptible  improvement  in  business  was  notice- 
able, and  record  sales  were  constantly  increas- 
ing. With  the  usual  demand  for  the  lighter 
music,  he  stated  that  the  call  for  Red  Seal  rec- 
ords was  constant  and  growing  to  large  propor- 
tions. The  Taft  and  Bryan  records  were  men- 
tioned as  especially  popular  and  finding  ready 
sales. 

The  Eclipse  Musical  Co.  report  business  good 
and  improving,  the  volume  of  business  being 
much  larger  in  August  than  July.  Mr.  Towell 
stated  they  were  booking  a  large  number  of 
orders  for  the  new  Edison  combination  type  ma- 
chine, to  play  their  new  four-minute  Amberol,  or 
the  present  two-minute  records.  He  said  demand 
was  improving  for  all  kinds  of  talking  machine 
goods,  and  that  the  future  looked  very  promis- 
ing. 

The  Bailey  Co.  have  a  good  demand  for  ma- 
chines and  records.  Tney  are  exclusive  distrib 
uters  for  the  Zonophone,  and  the  manager  stated 
they  were  making  large  sales,  and  that  the  ma- 
chine was  very  popular.  The  day  previous  to 
Saturday,  August  29,  the  company  advertised  to 
give  a  package  of  100  needles  to  all  who  brought 
in  the  name  and  number  of  their  machine  on  thai 
date.  The  store  was  crowded  all  day,  hundreds 
coming  for  the  coveted  prize,  and  the  experi- 
ment resulted  in  the  sale  of  several  machines 
and  a  large  number  of  records. 

"Business  is  moving  along  steadily  and  gradu- 
ally improving,"  said  Edna  Rankin,  of  the  Witi 
Music  Co.  "The  demand  for  machines  is  fair 
and  very  good  for  records,  especially  for  Taft 
and  Bryan,  who  are  apparently  equally  popular. 
Business  in  the  aulnmatic  department  is  picking 
up  nicely." 

"We  did  a  fairly  good  business  iu  August," 
said  Mr.  Buescher.  of  Buescher  &  Son.  "and 
September  is  starting  out  encouragingly.  De- 
mand indicates  improvement  in  business  gener- 
ally, and  I  think  we  will  all  be  in  the  prosperity 
swim  soon.  Sales  of  records  are  fine,  and  Bryan 
and  Taft  are  in  constant  demand." 

Hugh  Gulley  reports  improvement  in  trade  and 


good  sales  of  machines  and  records.  He  stated 
his  August  business  showed  an  increase  over 
July.  His  record  trade,  especially  for  Red  Seal 
and  Gold  Molded,  he  sid,  was  fine.  From  the  con- 
stant demand  for  Taft  and  Bryan  records,  he 
feels  quite  sure  that  "one  or  the  other  will  be 
elected." 

Robbins  &  Emerson,  the  popular  Arcade  deal- 
ers, are  having  a  fine  trade  in  both  machines  and 
records,  as  well  as  other  musical  instruments. 
Mr.  Robbins  says  their  business  is  increasing  and 
conditions  generally  improving. 

"Things  are  moving  along  very  satisfactorily," 
said  Phil  Dorn,  manager  of  the  talking  machine 
department  of  Collister  &  Sayle.  "Demand  is  in- 
creasing slowly  but  surely  all  along  the  line. 
Old  customers,  some  of  whom  haven't  been  in 
for  months,  are  coming  back,  which  is  an  indi- 
cation of  renewed  prosperity.  Sales  of  machines 
are  as  yet  slow,  but  more  interest  is  being  mani- 
fested and  we  have  quite  a  number  in  view. 
Record  sales  are  fine,  especially  for  the  September 
lists,  which  seem  to  meet  the  approbation  of 
everybod}'.  There  are  manifest  signs  of  an  ex- 
cellent fall  trade." 

Flesheim  &  Smith  stated  they  were  doing  a 
fair  business  in  the  talking  machine  department, 
and  that  trade  was  improving.  A  good  demand 
for  records  was  reported,  and  a  fine  fall  trade 
predicted. 

Brown  Bros,  stated  they  were  doing  but  little 
in  the  line  of  talking  machines.  Their  energies 
are  especially  devoted  to  the  furniture  trade. 

"While  I  didn't  have  very  good  luck  fishing  on 
my  vacation,"  said  Mr.  Probeck,  manager  of  the 
Columbia  Phonograph  Co.,  "I  had  a  most  enjoy- 
able time."  He  has  returned  to  business  much 
tanned  and  with  renewed  vigor.  "Trade  is  mov- 
ing along  very  satisfactorily,"  he  said,  "and  I 
look  forward  to  quite  an  increase  the  coming 
fall.  The  sale  of  records  is  extremely  good,  our 
customers  being  very  appreciative  of  our  recent 
lists.  Among  the  best  sellers  is  a  waltz  song, 
entitled  'Take  Me  Out  to  the  Ball  Game.'  " 

The  May  Co.  are  having  a  fairly  good  trade  in 
the  talking  machine  department,  presided  over 
by  H.  B.  McNulty.  He  stated  that  their  August 
business  was  exceptionally  good,  and  that  this 
mouth  gave  promise  of  continued  improvement. 
He  said  there  was  increasing  demand  for  rec- 
ords, especially  for  Bryan  and  Taft,  which  were 
moving  nicely. 

A.  R.  Schade,  representative  of  the  Ball- 
Fintze  Co.,  Newark,  O.,  was  a  visitor  to  the 


Edison  Jobber 
Zonophone  Distributor 


Carrying 
Cases 


Wire 
Record 
^^^^^^^  Racks 

INDESTRUCTIBLE  RECORDS 
RECORD  CABINETS 

SPRINGS 

for  all  makes  and  sizes 

QUILL  NEEDLES 

"TIZ-IT"  The-AII-Melal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


THE  TALKING  MACHINE  WORLD. 


43 


talking  machine  dealers  recently.  He  reported 
business  good  and  improving. 

There  are  seventj'-three  moving  picture  the- 
aters in  Cleveland.  The  building  inspector  is 
compelling  the  proprietors  to  comply  with  the 
safety  regulations  regarding  fire.  As  a  matter 
of  fact,  the  modern  moving  picture  showmen 
take  the  greatest  precautions  for  the  safety  of 
their  patrons. 


THE  TRADE  IN  CINCINNATI. 


Wurlitzer  Co.  Carrying  on  Vigorous  Advertising 
Campaign — Political  Records  Being  Pushed 
— What  Manager  Dietrich  Has  to  Say — Con- 
certs Given  Before  Political  Clubs — Columbia 
Co.  Make  Good  Report  for  August — Milner 
Music  Co.  Enthusiastic  Over  New  Edison  Am- 
berol  Records — llsen  Music  Co.  Stock  Being 
Closed  Out — Other  News  of  Interest. 


(Special  to  The  Talking  Machine  Vv'orld.) 

Cincinnati,  0.,  Sept.  7,  1908. 

The  Wurlitzer  Co.  have  taken  the  initiative 
during  the  past  month  in  keeping  the  public  in- 
terested in  talking  machines  and  records,  with  a 
number  of  timely  window  trims  and  several  good 
advertisements  of  records.  The  political  cam- 
paign records  of  Taft  and  Bryan  are  being  put 
forward  vigorously.  The  call  continues  stronger 
for  the  Bryan  records.  Whether  this  may  be  con- 
sidered as  a  straw  which  indicates  the  way  the 
wind  is  blowing  cannot  yet  be  determined,  say 
the  dealers.  But  it  looks  suspicious  to  them. 
The  past  month  was  only  fair  in  results.  The 
demand  for  records  and  for  talking  machines 
was  not  what  the  dealer  would  like  to  have  seen. 
The  present  month  is  expected  to  give  a  better 
account  of  itself,  and  is  confidently  looked  to  as 
a  gauge  of  what  the  fall  season  will  produce  in 
the  way  of  trade. 

Manager  Dietricn,  of  the  Wurlitzer  talking  ma- 
chine department,  had  the  following  to  say  of 
trade:  "There  are  two  new  features  that  stir 
up  activity  in  this  city.  The  new  Edison  ma- 
chine and  records  and  the  new  $17  Victor  ma- 
chine. This  latter  machine  places  within  the 
reach  of  all  a  popular-priced  machine,  the  total 
cost  of  which,  along  with  the  records,  does  not 
go  over  $20.  This  will  make  for  active  trade 
along  the  line.  A  big  trade  is  predicted  by  the 
local  dealers,  who  are  enthusiastic  about  the  new 
Edison  goods.  All  the  local  dealers  signed  the 
new  contract  which  allows  the  dealer  to  sell  Edi- 
son goods  only.  One  dealer  who  had  been  estab- 
lished by  another  cylinder  machine  distributer, 
and  who  took  on  the  Edison  goods  as  a  side  line, 
signed  the  contract,  which  prohibits  him  selling 
the  other  line.  The  new  Victor  O  machines, 
which  are  now  on  sale  in  this  city,  will  undoubt- 
edly increase  the  large  Victor  business  that  now 
exists.  Instalment  sales  are  quite  heavy.  Deal- 
ers are  satisfied  with  the  outlook.  The  record 
trade  is  light,  and  this  is  hard  to  explain,  as  the 
recent  cool  nights  have  driven  people  indoors." 

Mr.  Hanna,  of  the  National  Phonograph  Co., 
was  a  Wurlitzer  visitor  for  several  days.  He 
was  here  in  the  interest  of  the  Commercial 
phonograph.  Wurlitzer  is  the  local  dealer  in 
this  line  and  displayed  a  fine  line  of  these  in- 
struments in  the  show  window  last  week,  for 
demonstration  purposes.  The  window  has  been 
turned  into  a  modern  office,  equipped  with  the 
commercial  phonograph  on  the  one  side  and  the 
typewriter,  which  it  seeks  to  supplant,  on  the 
other  side  of  the  window.  Daily  demonstrations 
are  given  each  day  from  11  a.m.  to  2  p.m.,  and 
the  demonstration  never  fails  to  attract  a  large 
crowd.  Dictating  and  transcribing  is  done  in 
the  window,  the  purpose,  of  course,  being  to 
show  that  the  phonograph  doesn't  ever  have  to 
stop  to  ask  just  what  word  you  used,  or  to 
sharpen  a  pencil,  as  the  stenographer  so  often 
does;  that  the  dictator  can  answer  his  letters  at 
.once,  and  if  he  is  called  upon  by  a  visitor  he 
doesn't  have  to  keep  a  stenographer  waiting. 
In  short,  the  machine  is  a  great  labor  saver. 

The  Wurlitzer  Co.  have  had  a  fine  display  of 
Bryan  records,  and  changed  the  trim  from  "The 
Great  Commoner"  display  of  two  weeks  ago  to 


the  present  rich  display  of  new  Taft  records.  A 
big  sign,  "Ohio's  Favorite  Son,"  takes  the  place 
of  the  "Great  Commoner."  A  fine  photograph  of 
Mr.  Taft  placed  under  an  arch,  which  is  draped 
with  the  national  colors  with  a  semi-circle  of  red 
electric  lights,  makes  the  trim  a  very  attractive 
one,  and  a  splendid  "silent  salesman."  Two  big 
Victor  machines  occupy  each  side  of  the  window, 
and  a  number  of  records  are  shown  with  tlie 
title  of  same  appended. 

As  indicated  above,  the  demand  for  the  Bryan 
records  have  the  first  call.  Why  this  is  so  is  not 
yet  apparent,  but  a  paragraph  which  appeared 
in  one  of  the  local  papers,  the  Enquirer,  creates 
some  interest.  Mr.  Bryan,  in  summarizing 
wherein  he  and  Mr.  Taft  and  the  President  agree, 
goes  on  to  say  regarding  the  phonograph:  "But 
I  have  reason  to  rejoice  over  the  fact  that  some 
of  the  things  I  have  done  are  now  viewed  in  a 
more  favorable  light.  When  I  secured  some 
phonograph  records  in  order  that  I  might  dis- 
cuss political  questions  before  more  people,  the 
Republican  papers  ridiculed  me  and  called  it  un- 
dignified, but  Mr.  Taft  has  lifted  the  phonograph 
to  an  eminence  by  talking  into  it  himself." 

Several  concerts  have  been  given  by  the  Wur- 
litzer Co.  before  the  several  political  clubs  of  the 
city.  In  each  case  the  company  stipulate  that 
the  club  shall  furnish  them  with  a  complete  list 
of  the  names  and  addresses  of  the  club  members, 
which  are  used  for  further  reference  for  pros- 
pects. 

The  Columbia  Phonograph  Co.  report  trade  for 
the  month  of  August  but  slightly  less  than  the 
same  month  of  last  year,  less  than  $100,  which  is 
considered  very  good  in  the  light  of  conditions. 
Good  results  are  expected  in  the  next  thirty  days, 
which  will  come  from  the  campaign  outlined  by 
the  executive  officers  of  the  company.  Wholesale 
business  is  a  little  quiet  and  the  reason  for  this 
is  not  understood,  unless  It  be  that  the  up-State 
trade  is  hesitating  about  buying  until  conditions 
become  more  settled.  The  acting  manager,  R.  H. 
Whelen,  states  that  the  new  Taft  records  are  on 
the  way,  and  he  believes  they  will  enjoy  a  good 
sale.  The  Twentieth  Century  Columbia  machine 
is  said  to  give  great  volume  to  these  records,  and 
is  in  demand  now  by  the  political  parties  who 
want  the  candidates'  speeches  reproduced.  The 
Columbia  Phonograph  Co.  are  offering  to  repro- 
duce these  speeches  free  of  charge.  The  outlook 
for  the  present  month  is  good,  and  will  demon- 
strate the  outcome  of  the  season's  trade. 

Manager  S.  H.  Nicholls  is  spending  a  two 
weeks'  vacation  in  the  East,  taking  in  Atlantic 
City,  and  making  a  call  at  headquarters. 

The  Milner  Music  Co.  report  Edison  trade  very 


good.  Manager  Strief  believes  that  the  new 
Amberol  records,  the  four-minute  record,  will  be 
the  greatest  thing  on  the  market,  when  they  ar- 
rive Oct.  1.  Collections  for  the  past  month  were 
not  up  to  the  standard.  In  this  regard  Manager 
Strief  bears  out  the  reports  had  from  other  deal- 
ers.   The  outlook  as  a  whole  is  good. 

W.  H.  Hug,  of  the  National  Phonograph  Co., 
was  a  Milner  Co.  visitor  last  week. 

The  llsen  Music  Co.,  which  have  been  in  the 
hands  of  a  receiver  for  some  time,  had  another 
bout  with  the  receiver  last  week,  and  are  now 
being  closed  up  as  fast  as  the  stock  can  be  sold. 
While  the  advertisement  states  that  bids  would 
be  received  up  to  Saturday,  August  29,  George 
llsen  says  the  company  are  still  open  to  bids. 
It  is  generally  understood  that  it  will  be  diflacult 
to  sell  the  stock  as  an  entirety.  Mr.  llsen  is 
anxious  to  clean  up  the  stock  and  get  away  from 
the  worry  and  care  attendant  upon  such  sales. 
He  leased  his  wife's  house  to  Prof.  Romeo  Gorno, 
at  1041  Welsey  avenue,  which  the  professor  will 
turn  into  a  music  studio  this  week.  Mr.  llsen 
has  arranged  to  go  to  Bat  Cave,  N.  C,  there  to 
rest  indefinitely — for  a  month  or  a  year,  as  fancy 
dictates.  He  will  reside  at  Esmeralda  Inn.  He 
expresses  himself  as  glad  ol  the  opportunity  of  a 
rest  from  the  long  years  of  business  cares. 


LIGHT  PRODUCES  SOUND. 

Some    Scientific    Experiments    of    Interest  to 
Talking  Machine  Men. 


One  of  the  most  wonderful  discoveries  in 
science  that  has  been  made  within  a  year  or 
two  is  the  discovery  that  a  beam  of  light  pro- 
duces sound.  A  beam  of  sunlight  is  thrown 
through  a  lens  on  a  glass  vessel  that  contains 
lampblack,  colored  silk  or  worsted  or  other  sub- 
stances. A  disc  having  slits  or  openings  cut  in 
it  is  made  to  revolve  swiftly  in  this  beam  of 
light  so  as  to  cut  it  up,  thus  making  alternate 
flashes  of  light  and  shadow.  On  putting  the  ear 
to  the  glass  vessel  strange  sounds  are  heard  so 
long  as  the  flashing  beam  is  falling  on  the  ves- 
sel. Recently  a  more  wonderful  discovery  has 
been  made:  A  beam  of  sunlight  is  caused  to 
pass  through  a  prism,  so  as  to  produce  what  is 
called  the  solar  spectrum,  or  rainbow.  The  disc 
is  turned,  and  the  colored  light  of  the  rainbow  is 
made  to  break  through  it.  Place  the  ear  to  the 
vessel  containing  the  silk,  wool  or  other  ma- 
terial. As  the  colored  lights  of  the  spectrum  fall 
upon  it,  sounds  will  be  given  by  different  parts 
of  the  spectrum,  and  there  will  be  silence  in 
other  parts. 


LOOK  AT  THE  MAP 

and  the 

Field  We  Work  In 


IOWA 

lUUIINOIS 
MIININBSOTA 

WISCOINSIIN 

MISSOURI 


During  the  past  month  we  have  opened  at  Des 
Moines  one  of  the  most  complete  jobbing  Victor 
stocks  to  be  found  anywhere.  Everything  fresh  and  new  from  stem  to  stern.  We  have  over 
4,500  square  feet  of  floor  space  in  our  new  location  filled  with  nothing  but  Talking  Machines 
and  Supplies.  Every  Record  is  enveloped  the  moment  it  is  received  and  goes  out  the  same 
day.    We  are  distributers  also  of  the  Herzog  line  of  cabinets  and  carry  a  most  complete  line. 

The  attention  of  the  trade  is  called  particularly  to  the  fact  that  we  are  EXCLU- 
SIVELY WHOLESALE  AND  DO  NO  RETAIL  BUSINESS  WHATEVER. 

Any  retail  order  or  inquiry  received  is  immediately  referred  to  our  dealer  in  that  loca- 
tion for  attention.  We  INVITE  A  TRIAL  OF  OUR  SERVICE  ESPECIALLY  IN  OUR 
DES  MOINES  FIELD. 

HARGBR   <Sj  BUISH 

Victor  Jobbers  Edison  Victor  Jobbers 

Garver  Building,  DES  MOINES,  IOWA  Security  Building,  DUBUQUE,  IOWA 


44 


THE  TALKING  MACHINE  WORLD. 


TIMELY  TALKS  ON  TIMELY  TOPCIS 


As  a  material  in  aiding  records  to  become 
active  instead  of  dormant,  a  selected  list  of  the 
best  sellers  has  been  found  to  be  an  excellent 
stimulus  when  issued  by  the  jobbers  to  their 
(lealers.  Wherever  jobbers  have  taken  the 
trouble  to  issue  such  a  bulletin  it  has  justified 
whatever  time  and  expense  that  may  be  involved, 
and  is  welcomed  by  the  dealer  who  may  lack 
familiarity  with  any  given  catalog  or  initiative 
to  undertake  the  task.  Its  value  as  first  aid  to 
record  sales  cannot  be  denied. 


Last  month,  or  to  be  more  specific,  ou  August 
24,  another  decision  was  rendered  affecting  the 
sratus  of  the  so  called  Jones  patent  for  the  dupli- 
cation of  disc  records  by  means  of  the  eleetro- 
iy,.i_g  mtthoJ.  In  this  instance  the  patent  was  in- 
validated, while  in  the  opinion  formulated  by  the 
United  States  Circuit  Court  of  Appeals  on  Janu- 
ary 19,  1907,  the  same  patent  was  sustained, 
being  a  reversal  of  Judge  Hazel,  who  cn  Febru- 
ary 19,  19C6,  dismissed  the  bill.  The  same  com- 
plainants, namely,  the  American  Graphophone 
Co..  who  sued  in  the  first  instance,  also  figure 
:n  the  most  recent  case,  being  the  owners  of  the 
invention,  the  Leeds  &  Catlin  Co.  defending. 
Judge  Hough,  of  the  United  States  Circuit  Court, 
southern  district  of  New  York,  wrote  an  ex- 
haustive opinion  in  the  last  trial,  and  his  con- 
clusion that  Jones  was  anticipated  by  a  British 
inventor  is  regarded  by  the  laity  as  an  inter- 
esting, if  somewhat  confusing,  attitude  for  the 
learned  federal  jurists  to  assume.  However,  the 
plaintiffs  will  not  accept  Judge  Hough's  dicta  as 
final,  and  have  already  taken  steps  to  have  the 
decision  reviewed  by  the  upper  court.  Fuller 
particulars  of  the  latest  step  in  this  celebrated 
litigation  appears  elsewhere  in  The  World. 


The  copyright  question  is  to  come  up  again 
shortly,  that  is,  before  the  American  Congress 
goes  into  session.  On  October  14  an  Interna- 
tional Copyright  Conference  is  to  be  held  ai 
Berlin.  Geimany,  and  the  principal  subject  to 
be  debated  and  disposed  of  is  the  reproduction 
of  copyright  music  on  talking  machine  records 
and  other  mechanical  devices.  As  stated  in  ad- 
vices from  Washington,  on  another  page  of  The 
World,  delegates  have  been  appointed  by  the 
President  to  attend  this  meeting,  gentlemen  who 
are  well  versed  in  copyright  matters  from  long 
familiarity  with  its  many-sided  contentions,  and 
who  are  suflSciently  broad  in  their  views  as  to 
be  regarded  as  experts  whose  opinion  and  action 
should  carry  weight.  The  growth  of  the  talking 
machine  trade,  the  wide  influence  exerted  in  an 
educational  way  by  the  sound-reproducing  devices 
originated,  developed  and  constantly  being  im- 
proved by  the  inventive  geniuses  attached  to 
this  important  industry,  is  conceded  by  the 
statesmen  of  the  world  as  of  such  recent  date  as 
to  have  been  entirely  overlooked  in  framing  laws 
dealing  with  copyright  property.  It  is  generally 
conceded  that  the  scope  of  existing  statutes  in  a 
number  of  the  leading  countries,  including  the 
United  States  and  Great  Britain,  specifically — 
briefly,  the  English-speaking  world — do  not  ade- 
quately recognize  the  great  factor  in  the  spread 
of  musical  intelligence  that  is  exerted  by  the  talk- 
ing machine  record.  Steps  to  place  the  trade  on 
an  unassailable  basis  in  respect  to  future  copy- 
right interpretation  are  now  being  taken,  and 
the  Berlin  conference  may  be  regarded  as  com- 
posed of  such  progressive  delegates  that  their 
deliberations  will  be  marked  with  a  high  regard 
for  the  cumulative,  not  to  mention  the  vested, 
rights  of  a  vast  industry  that  has  added  to  and  is 
continuing  to  increase  the  sum  of  the  world's 
happiness  and  pleasure.  In  this  spirit  the  con- 
clusions of  this  international  body  of  scholars 
and  men  Intimate  with  public  attairs  will  doubt- 
less be  formal  ;ind  decioed.  The  prominent 
music  publishers,  or  "editors,"  as  they  are  called 
on  the  Continent,  will  make  every  effort  to  befog 
the  situation  in  their  own  business  interests; 
but  as  their  contentions,  often  absurd,  have  been 
thoroughly  thra.'^bed  out,  thfir  menacing  attitude 


will  not  carry  the  weight  they  imagine.  In 
short,  it  has  been  reduced  to  a  minimum  alieady 
by  a  number  of  recent  court  decisions  entirely 
favorable  to  the  talking  machine  trade. 


A  pleasant  rumor  has  been  spread  by  the  local 
papers  that  George  W.  Pound.  Buffalo.  X.  Y., 
had  been  selected  as  legal  counsel,  resident  in 
Washington,  D.  C,  for  "a  number  of  large  cor- 
porations which  control  the  phonograph  and 
phonograph  record  business  in  America,  "  at  a 
snug  salary  of  $1U.000  per  annum.  As  is  usual 
with  daily  newspaper  reports  they  are  sadly 
mixed,  to  express  it  mildly,  and  nine  times  out 
of  ten  grossly  in  error  when  they  "make  a  fist" 
at  stating  the  most  ordinary  facts.  This  is  just 
another  example  of  their  inexplicable  tendency, 
for  according  to  eminent  c-oncerns  in  the  trade 
who  speak  by  authority,  Mr.  Pound,  while  con- 
ceded to  be  a  "splendid  fellow  and  a  good  law- 
yer," has  not  been  retained  to  represent  any 
record  or  phonograph  manufacturers  in  Wash- 
ington or  any  other  place.  The  "learned 
counsel"  in  this  instance  is  not  inclined  to  in- 
dulge in  such  iridescent  fancies,  but  the  reporter 
was  the  victim  of  the  wildest  imagination, 
known  in  professional  parlance  as  "a  pipe 
dream." 


ing  to  tbo.sp  who  have  followed  the  litigation  in 
whirli  thi.'i  basic  invention  has  been  attacked. 
.\  decision  was  looked  for  early  last  month,  and 
now  it  may  be  expected  any  day. 

Concluding  its  praise  of  a  so-termed  new- 
sound  box,  which  a  foreign  contemporary  says 
"now  stands  in  unassailable  perfection  before  an 
astonished  world,"  it  remarks,  "even  discs  that 
are  impossibly  bar!  when  tried  with  other  sound 
lioxes  are  quite  satisfactory  when  tried  with 
this  new  device.  "    it  must  be  a  wonder,  trulyl 


Word  has  been  received  that  the  authorities 
at  Leipzig,  Germany,  have  enacted  an  ordinance 
prohibiting  the  playing  of  talking  machines  or 
mechanically  operated  pianos  in  a  dwelling  un- 
less the  windows  are  closed.  This  sounds  queer 
as  coming  from  a  place  where  semi-yearly  fairs 
have  been  held  for  centuries  in  which  musical 
instruments  of  all  kinds  are  a  predominating 
feature!  Of  course,  there  is  such  a  condition 
in  which  even  the  best  of  things  become  monot- 
onous, and  it  may  be  in  a  spirit  of  surfeit  that 
led  up  to  this  qualified  restraining  order.  This 
action  of  the  Leipzig  authorities  is  peculiar,  to 
say  the  least,  and  is  reported  as  not  being  alto- 
gether disinterested. 


A  case  now  in  the  hands  of  the  United  States 
Circuit  Court,  Western  District  of  Michigan, 
namely,  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.,  against  the  Duplex  Phonograph  Co., 
Kalamazoo,  Mich.,  once  again  deals  with  the  fa- 
mous Berliner  patent.  Argument  was  heard  in 
June,  and  the  elaborate  briefs  and  voluminous 
record  makes  a  formidable  presentation  of  a  suit 
involving  many  intricate  points  vastly  interest- 


The  box  in  question  is  describsd  as  follows: 
"Not  a  single  screw  is  to  be  found  in  the  whole 
thing;  the  whole  is  held  together  by  a  consist- 
ently arranged  system  of  springs,  even  the 
needle-holder  is  kept  in  its  place  on  a  stretched 
convex  membrane  by  means  of  such  pressure." 
Perhaps  our  sound  box  sharps  may  i  erk  up  a  bit 
after  reading  the  foregoing. 

With  the  death  of  Ira  D.  Sankey,  the  singing 
evangelist,  associated  for  many  years  with  D.  L. 
Moody,  his  co-laborer  in  the  same  field,  and  w-hich 
occurred  in  Brooklyn,  N.  Y.,  last  month,  it  will 
be  recalled  that  at  one  time  he  was  a  stock- 
holder in  the  Leeds  &  Catlin  Co.,  New  York,  and 
for  whom  he  made  a  number  of  records  of  his 
most  famous  religious  songs.  Being  confined  to 
his  home  by  sickness  during  the  last  two  years 
of  his  life,  and  Mr.  Sankey's  voice  failing,  the 
work  of  reproducing  had  to  be  suspended;  but 
nevertheless  the  comjDany's  repertoire  com- 
manded a  large  sale  at  one  time,  and  still  sell 
in  no  small  quantity.  J.  Allen  Sankey,  the  vice- 
president  of  the  company,  is  the  son  of  the  cele- 
brated evangelist  whose  musical  compositions 
have  circled  the  world,  and  are  esteemed  in  the 
homes  as  well  as  when  sung  from  the  public  plat- 
form. For  congregational  singing  these  often 
simple  themes  had  few  equals,  and  the  records 
were  equally  popular. 

While  much  fault  is  found  by  the  foreign 
rade  with  the  clumsily  constructed  and  un- 
attractive appearance  of  European-made  record 
cabinets  and  carrying  cases,  especially  those 
emanating  from  German  factories,  the  American 
articles  are  praised  and  admired  for  their  prac- 
ticability, compactness,  handiness,  finish  and 
general  neatness.  The  cabinets  are  especially 
handsome,  the  designs  being  furnished  by 
artists,  and  no  little  ingenuity  being  displayed 
for  the  purpose  for  which  they  are  intended. 
The  record-carrying  cases  can  be  also  com- 
mended as  splendid  examples  of  what  nearly 
everything  bearing  the  American  brand  stands 
for  the  world  over. 


Who  wm  Be  Our  Next  President  ? 


The  issues  Are  These 

Firs  t — Conduct  your  business  in  a  profitable  manner. 

Second — Display  your  goods  well  and  with  as  little  ex- 
pense as  possible. 

Third— Keep  your  stock  of  Records  up-to-date. 

Fourth — Add  the  new  Edison  Amberol  Records. 

Fill  h— Order  at  once   sufficient    RAPHE  LABELS 
A\D  TRAYS  to  accommodate  them. 

If  you  comply  with  these  suggestions  you  are  entitled  to  a  vote. 

(Dead  men  cannot  vote) 

VICTOR  H.  RAPHE,  I66I  Second  Avenue,  New  York 

The  Rapke  Tray  No.  40  is  just  what  the  small  dealer  needs.  Ask  about  it. 


THE  TALKING  MACHINE  WORLD. 


45 


NEWS  BUDGET  FROM  "THE  HUB. 


Edison  Changes  and  New  Victor  IVlacliine 
Please  Trade — Eastern  Talking  IVIachine  Co. 
Featuring  Victors — What  H.  L.  Royer,  Vic- 
tor Traveler,  Has  to  Say — Enlarged  Quarters 
Help  Ditson  Business — Columbia  Music 
Captivates  Policeman — Boston  Climate  Puz- 
zles Manager  Pease. 


in  temperature  during  tlie  ride.  Friends  of  Mr. 
Gateley  claim  that  his  new  auto  went  so  slow 
that  the  winter  caught  up  with  him,  but  he  laid 
it  on  to  poor  gasoline  and  prickly  heat.  Both 
Mr.  Pease  and  Mr.  Gately  report  business  sea- 
sonable. 


(  Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  Sept.  14,  1908. 

The  prospective  new  attachments  for  the  Edi- 
son machine  changes  on  the  Victor  to  give  the 
public  a  cheaper-priced  instrument,  the  near  ap- 
proach to  the  date  for  getting  new  records,  and 
the  general  increase  of  good  feeling  among  the 
talking  machine  trade  indicates  that  the  fall 
business  is  to  be  much  better  than  was  feared 
a  month  ago. 

At  the  Eastern  Talking  Machine  Co.,  Whole- 
sale Manager  Chamberlain  has  just  returned 
from  his  vacation  at  Newfound  Lake,  N.  H.  He 
finds  th«  outlook  on  his  return  very  bright.  Mr. 
Chamberlain  is  anxiously  awaiting  the  new  at- 
tachment for  the  larger  records  on  the  Edison 
machines.  "The  public  is  ripe  for  something 
new,"  he  says,  "and  this  ought  to  please  them." 
The  window  display  this  month  on  the  Victor 
side  of  the  house  is  given  over  to  the  Victrola 
and  the  grand  opera  records.  Photographs  of 
the  stars  are  very  tastefully  added  to  the  window 
display. 

H.  L.  Royer,  the  Victor  ambassador,  who  was 
here  this  week,  declares  that  the  public  has  only 
just  begun  to  awake  to  the  fact  that  money  is 
easier,  and  he  predicts  a  rapid  increase  in  the 
volume  of  business.  Mr.  Royer  has  just  returned 
from  his  vacation. 

At  the  Oliver  Ditson  Co.,  Manager  Winkelman 
reports  himself  as  awaiting  patiently  the  arrival 
of  the  new  $17.50  Victor  machine,  equipped  with 
the  flower  horn.  Meanwnile  business  on  the 
Victrola  and  the  other  high-grade  machines  is 
seasonable.  The  Ditson  talking  machine  depart- 
ment is  experiencing  good  results  from  the  en- 
larged shipping  and  sales  rooms.  General  Man- 
ager Chas.  Bobzin  is  expected  home  from  Europe 
in  a  few  weeks. 

A  big  crowd  stood  in  front  of  the  Columbia 
Phonograph  Co.'s  door  one  day  this  week  listen- 
ing to  one  of  the  latest  marches  on  a  band 
record.  A  patrolman  came  along  and  began  to 
make  those  on  the  outskirts  move  on,  but  he 
became  interested  in  the  music,  and  by  the  time 
the  selection  was  over  he  was  near  the  door. 
He  waited  for  the  next  one  and  the  next  one, 
then  walked  away  with  a  smile.  "Sure,  I  wish 
I  had  one  in  me  house,"  he  said,  and  a  clerk 
who  overheard  him  immediately  got  his  number 
and  will  get  after  him.  Manager  Junge  is  doing 
quite  a  little  in  the  way  of  advertising  lately, 
and  his  window  displays  attract  much  attention. 

Manager  Pease,  of  the  Massachusetts  Inde- 
structible Record  Co.,  declares  that  he  cannot 
get  used  to  Boston's  "lovely"  changes  of  climate. 
He  went  automobiling  with  Mr.  Gateley,  of  the 
sales  force,  and  experienced  a  drop  of  18  degrees 


THE  1010  SPECIAL 

150-Peg  Cylinder 

RECORD  CABINET 

IS  A  TRADE-WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  machine  dealers 


H.  A.  WEYMANN  &  SON,  Inc. 

Edison  Phonograph  Jobbers.  Victor  Distributors. 
Cabinets  and  Supplies.  Manufacturers  of  the 
KEYSTONE  STATE  Musical  Instruments. 
Publishers  of  Sheet  Music. 

Weymann  BIdg.,  1010  Chestnut  St.,  Philadelphia,  Pa. 


GET  AFTER  THE  FARMER. 

Victor  Co.  Urge  Dealers  to  Seek  Their  Trade 
— Exhibiting  at  County  Fairs  Offers  Oppor- 
tunity to  Get  in  Touch — With  Good  Crops 
Sold,  Grangers  Have  Money  to  Spend. 

With  reports  of  immense  crops  and  cou-^equent 
prosperity  for  rhe  farmei-.s,  many  dealers  have 
already  awakened  to  the  value  of  the  farmer's 
trade  and  are  striving  hard  to  get  it.  For  the 
benefit  of  those  who  have  not  realized  the  oppor- 
tunities that  lie  in  cultivating  that  trade,  the 
following  good  advice  was  published  in  "The 
Voice  of  the  Victor"  for  September: 

"The  farmer  is  a  good  customer  if  you  only 
reach  him?   You  can  if  you  will! 

"The  splendid  Victor  advertising  in  the  agri- 
cultural papers  throughout  the  country  has 
created  a  big  interest  in  the  Victor  among  thfc 
farming  classes.  But  something  more  than  mere 
interest  is  needed.  It's  up  to  the  dealer  to  fan 
this  interest  into  the  flame  of  enthusiasm  that 
culminates  in  actual  sales. 

"Thousands  of  farmers  are  going  to  buy  the 
Victor  just  as  soon  as  they  fully  comprehend 
what  a  great  musical  instrument  the  Victor  is — 
and  the  only  way  for  them  to  realize  this  is  to 
hear  the  Victor. 

"If  the  farmer  woii^t  come  to  hear  the  Victor, 
take  the  Victor*to  Kim.  Play  the  Victor  for  him, 
in  his  own  borne,  during  the  afternoons  and  even- 
ings. Get  the  whole  family  around  the  Victor 
— under  the  trees  or  on  the  porch.  Piay  some  of 
the  fine  old-time  ballads — and  band  music  and 
operatic  music,  with  a  Caruso  record  or  two, 
above  all.  There  is  no  surer  way  to  get  people 
worked  up  to  a  high  pitch  of  enthusiasm  than  to 
play  the  Victor  for  them.  It  is  simply  irresist- 
ible, and  sales  are  almost  always  bound  to  fol- 
low. 

"Another  good  way  to  push  the  Victor  in  the 
agricultural  districts  is  to  exhibit  it  at  the  coun- 
try fairs. 

"The  Price  Phonograph  Co.,  Newark,  who  have 
several  retail  branches,  report  excellent  results 
from  this  plan.  Their  display  of  Victors  at  the 
Poughkeepsie  Fair  drew  large  crowds.  Concerts 
were  given  in  the  daytime;  and  in  the  evening 
elaborate  dance  programs  were  provided.  Sev- 
eral newspapers  gave  them  liberal  notices,  re- 
ferring to  the  display  as  the  "Victor  Exhibit." 
The  Price  Company  also  stimulates  the  interest 
of  the  agricultural  class  by  circularizing  broad- 
cast. 

"Don't  imagine  the  farmer  isn't  a  good  cus- 
tomer just  because  he  doesn't  come  to  your  store. 
His  opportunities  for  going  to  town  are  some- 
what limited.  It  is  easy  to  interest  him  in  al- 
most anything  that  has  merit;  or  if  you  catch 
him  in  the  right  mood,  in  his  own  home,  and  let 
him  hear  the  Victor,  the  odds  are  greatly  in  your 
favor  for  making  a  sale. 

"Go  after  the  farmer.    You  will  find  it  pays." 


THE  NEW  VICTOR  "0"  EEADY. 


The  Victor  Talking  Machine  Co.  recently  an- 
nounced that  they  will  be  able  to  supply  the  trade 
with  their  new  Victor  style  "0"  early  this  month. 
In  this  connection  they  say:  "This  instru- 
ment is  the  result  of  a  great  deal  of  thought, 
combined  with  our  determination  to  put  on  the 
market  a  Victor  tapering  arm  machine,  so  attrac- 
tive in  general  appearance,  so  proportionately 
correct  as  regards  size  of  horn  and  cabinet,  so  ef- 
fective in  coloring,  so  well  placed  on  price  and 
such  a  magnificent  substitute  for  the  'Z'  that 
we  expect  it  to  jump  into  popularity  at  a  bound." 

The  new  style  "O"  will  be  retailed  at  $17.50, 
and  affords  a  splendid  medium  for  the  dealer  to 
appeal  to  a  medium-priced  trade,  and  will  be 
the  means  of  creating  interest  in  the  high-priced 
Victor  creations. 


A  Straight  Tip 


It's  not  a  side  line  of  knick-knacks 
that  we  want  to  "put  you  next"  to. 

Musical  Merchandise  needn't  play 
second  fiddle  to  your  main  line ; 
they're  really  a  vital  part  of  it. 

Don't  continue  to  waste  your  time 
and  opportunities  with  petty  side  line 
customers.  ■ 

It  doesn't  require  a  bit  more  gray 
matter  to  put  through  good  violin, 
mandolin,  guitar  or  accordeon  sales. 

There's  more  profit  in  one  of  these 
sales  than  a  hundred  of  the  other 
kind. 

And  buyers  of  musical  instruments 
and  supplies  are  just  as  numerous  as 
post-card  or  cigar-band  buyers. 

Besides,  isn't  it  a  musician  who  is 
most  likely  to  become  interested  in  a 
really  good  talking  machine  ? 

The   demand  this   Fall   for  our 


ODERN 
USICAl 
ERCHANDISE 


is  bound  to  be  a  record-breaker.  And 
if  you'll  put  in  a  judicious  assortment 
right  now,  you'll  be  in  line  to  share  in 
the  handsome  profits  around  holiday 
time. 

We  would  be  pleased  to  lend  you  a 
hand  to  success.  We'll  select  your 
goods  for  you  if  you  wish,  and  explain 
how  to  win  the  trade  of  musicians. 

We  have  a  catalog  that  will  interest 
you.    It' s  yours  for  the  asking. 


Buegeleisen  &  Jacobson 


113-115  University  Place 
NEW  YORK 


46 


THE  TALiaNG  JVIACHINE  WORLD. 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


URGES  DEALERS'  ASSOCIATION. 

A  Circular  Communication  Addressed  to  Talk- 
ing  Machine  Dealers  to  Get  Together. 


In  a  circular  letter  addressed  to  the  talking 
machine  dealers  of  this  country,  under  date  of 
Sept.  3,  Joseph  W.  Foley,  an  attorney  of  Boston, 
sets  forth  the  necessity  of  concerted  effort  and 
urges  the  retail  talking  machine  trade  to  organize 
a  national  association.  The  Foley  communication 
is  a  strong  one  and  among  the  objects  sought 
by  the  proposed  association  the  following  are 
named  in  the  circular: 

"A  voice  in  determining  how  the  business  shall 
be  conducted. 

"Some  agreement  or  guarantee  from  the  manu- 
facturers binding  them.  At  present  you  are 
bound  to  everything  and  they  to  nothing. 

"More  reasonable  restrictions  in  the  number  of 
selling  agents.  At  present  there  is  no  limit  to 
the  number  who  can  enter  the  business. 

"More  favorable  terms  for  the  return  of  old 
goods,  especially  when  the  sale  of  them  is  pre- 
vented by  the  manufacturer  bringing  out  im- 
provements. 

"Two  prices  for  outfits,  one  cash  and  one  in- 
stalment, as  is  the  case  in  all  other  kinds  of  in- 
stalment business. 

"A  quick  outlet  for  stock  in  case  a  dealer 
wishes  to  go  out  of  business.  This  is  the  only 
business  in  which  there  is  no  such  outlet. 

"Free  legal  advice  regarding  contracts,  etc., 
and  the  making  of  test  cases  when  necessary. 

"Mutual  assistance  in  tracing  stolen  goods." 

It  is  said  that  Mr.  Foley  has  received  a  great 
many  favorable  communications  from  dealers 
who  have  received  bis  letter  and  were  willing  to 
contribute  toward  the  formation  of  a  new  talking 
machine  association,  which  shall  include  the  deal- 
ers throughout  the  country. 


UNITED  TALKING  MACHINE  CO.'S  DEBUT. 


Since  the  infancy  of  the  talking  machine  busi- 
ness there  has  been  a  great  demand  for  a  good 
machine  to  retail  at  a  very  low  price.  Jobbere 
and  dealers  did  their  best  to  get  an  article  which 
would  wear  and  give  good  service.  Manufactur- 
ers and  other  users  of  premiums  have  always 
been  on  the  outlook  for  anything  In  this  line, 
and  even  went  so  far  in  some  cases  as  to  try 
and  have  a  satisfactory  one,  made  up  especially 
for  themselves.  Hitherto  the  Germans  were 
about  the  only  ones  in  this  special  field,  and  a 
great  deal  of  their  stuff  was  a  disgrace  to  the 
trade.  Knowing  tlie  above  conditions,  the  United 
Talking  Machine  Co.,  of  New  York,  started  in 
to  solve  the  problem,  which  they  have  at  last 
succeeded  in  doing.  Their  first  model,  now  ready, 
is  shown  in  their  advertisement,  which  appears 
elsewhere  in  this  issue.  This  model  Is  made  In 
two  styles,  one  like  the  cut  in  the  ad.,  the  other 


a  slightly  better  machine  encased  in  a  handsome 
cabinet.  Owing  to  some  delays  they  could  not 
obtain  a  cut  of  this  latter  in  time  for  this  num- 
ber. The  "Echo-phone,"  as  it  is  called,  will  be 
found  to  be  a  simple  and  compact  little  machine 
with  many  new  improvements  incorporated  in  it. 
That  the  machine  will  stand  the  wear  and  tear 
to  which  they  are  bound  to  be  subjected  is  as- 
sured the  trade  by  its  manufacturers,  who  guar- 
antee it  for  one  year.  Their  proposition  is  a 
most  liberal  one  and  should  interest  all  members 
of  the  trade. 


AN  ENTHUSIASTIC  "TALKER"  MAN. 


(Special  to  The  Talking  Machine  Wcild.) 
Los  Angeles,  Cal.,  September  4,  1908. 
The  accompanying  snap-shot  is  that  of  Chas. 
S.  Ruggles,  manager  of  Sherman  Clay  &  Co.'s 
Los  Angeles  store,  and  was  taken  on  the  beach 
at  Santa  Monica  by  J.  H.  Andrews  of  the  Geo. 
.).  Birkel  Co.'s  talking  machine  department.  It 
is  clearly  apparent  that  Mr.  Ruggles  is  so  at- 
tached to  the  talking  machine  that  he  cannot 
be  without  it  even  when  piscatorically  in- 
clined. Fishing  is  his  regular  sport  and  when 
not  casting  his  line  for  Victor  bits  he  spends  his 


Sundays  on  the  seashore  still  in  company  of  the 
Victor. 

He  has  a  great  reputation  as  an  "angler"  and 
has  distinguished  himself  in  fishing  from  the 
beach  through  the  breakers  with  150  feet  of  line 
pulling  in  surf  fish  weighing  from  two  to  five 
pounds  each,  landing  them  on  the  sand.  This 
way  of  fishing  will  doubtlessly  seem  a  queer  one 
to  eastern  fisheimen  and  will  be  found  to  be  one 
of  the  many  original  Southern  California  at- 
tractions. 


ROCKFORD  CO.'S  NEW  UNE  OF  CABINETS. 

The  increased  use  of  talking  machine  records 
has  unquestionably  opened  up  a  large  demand 
for  cabinets,  with  the  result  that  many  new  and 
novel  ideas  have  been  utilized  in  connection  with 
their  storage.  For  some  time  past  the  Rockford 
Cabinet  Co.,  at  Rockford,  111.,  have  been  giving 
especial  attention  to  this  record  cabinet  question, 
and  are  now  placing  some  very  effective  examples 
of  their  work  on  the  market.  Among  their 
most  recent  contributions  in  a  handsome  circular 
cabinet  having  circular  shelves  hung  on  a  pivot 
at  the  left  of  the  door.  Each  shelf  swings  out 
independently,  so  that  all  records  are  easily  ac- 
cessible. This  interior  will  accommodate  on  each 
shelf  thirty-sevsa  records,  or  a  total  of  195.  In 
this  same  cabinet  the  shelves  can  be  furnished 
as  trays  with  a  supporting  strip   around  the 


edges,  so  that  the  records  can  be  set  on  the 
tray  in  their  original  cartons.  This  arrangement 
will  accommodate  about  2f0  records. 

In  talking  with  a  member  of  the  Rockford 
Cabinet  Co.,  recently,  he  said:  "It  is  the  predic- 
tion of  many  dealers  tnat  the  system  of  storing 
cylinder  records  removed  from  the  cartons  will 
be  succeeded  in  time  by  the  tray  interior,  as 
described  above,  inasmuch  as  the  record  can  be 
well  preserved  in  a  softly  lined  carton  and  there- 
fore give  better  service.  We  have  anticipated 
this,  and  are  prepared  to  furnish  cabinets  with 
this  interior,  which  is  not  confined  to  the  round 
cabinet,  but  can  be  furnished  also  in  all  square 
cabinets  in  our  line." 

The  Rockford  Cabinet  Co.  occupy  immense  fac- 
tories at  Rockford,  having  a  floor  space  of  over 
150,000  square  feet,  every  floor  of  which  is  used 
in  turning  out  high-grade  cabinets  of  all  kinds. 
Their  line  embraces  some  very  artistic  creations 
designed  by  a  specialist  who  has  given  his  life 
time  to  the  creations  of  artistic  parlor  furniture, 
and  who  realizes  that  a  cabinet  must  be  well 
within  artistic  lines  at  all  times  to  prove  a 
seller. 


'THE  IMPORTANCE  OF  RECORD  SYSTEM." 


Dealers  should  realize  the  importance  of  a 
suitable  system  for  carrying  a  stock  of  records, 
for  price  restriction  makes  it  necessary  that  the 
best  service  be  given  to  encourage  patronage. 

The  dealer  who  cannot  at  once  lay  his  hands 
on  any  record  called  for,  or  know  that  it  is  not 
in  stock,  shows  a  lack  of  system. 

Would  you  give  your  business  to  a  dealer 
who  needed  ten  minutes  to  look  for  a  record 
and  then  said  "not  in  stock"? 

It  is  not  likely  you  would  continue  to  patron- 
ize such  a  dealer  when  there  are  many  who  carrj' 
a  complete  stock  and  use  a  system  that  enables 
both  the  customer,  as  well  as  the  dealer,  to  see 
at  a  glance  whether  the  record  called  for  is  in 
stock. 

The  Blackman  Talking  Machine  Co.,  97  Cham- 
bers street.  New  York,  are  furnishing  dealers 
with  such  a  system,  and  the  trade  should  refer 
tn  their  advertisement  on  page  23  in  this  issue. 


'TALKERS-  FOR  MILAN  CONSERVATORY. 


The  high  regard  in  which  talking  machines 
are  held  by  European  musical  authorities  is  well 
illustrated  in  the  acceptance  by  the  Milan  Con- 
servatory (with  the  permission  of  the  Minister 
of  Education)  of  a  number  of  machines  and 
records  for  use  in  the  classes.  It  is  expected 
that  vai'ious  other  conservatives  will  also  adopt 
the  innovation.  The  machines  and  records  were 
made  by  the  Fonotipia  Co. 


A  COMPLIMENT  TO  THE  VICTOR. 


In  the  rotunda  of  John  Wanamaker's  Phila- 
delphia store  the  great  pipe  organ  is  used  to  ac- 
company the  voices  of  the  great  operatic  singers 
as  reproduced  on  a  Victor  talking  machine. 


The  inventor  of  the  phonometer,  Wm.  H. 
Penn,  the  New  York  song  writer,  has  originated 
another  specialty  that  he  says  will  cut  some- 
thing of  a  figure  in  talking  machine  improve- 
ments. 


The  Diaphragm  is  King 

Everybody  indorses  our 

WOOD  DIAF»HRAG]VI 

for  Cylinder  Reproducers 
PRICE,  including  Cross  Head  and  Link,  $1  EACH. 

NORCROSS  PHONOGRAPH  COMPANY 

New  Lang  Building,  662  Sixth  Avenue 
==  NEW  YORK  CITY  === 


THE  TALKING  MACHINE  WORLD. 


47 


INDESTRUCTIBLE  CO.'S  ANSWER. 

Issue  Circular  Relating  to  the  Recent  Edison 
Edict — Will  Have  Agents  Throughout  the 
Country. 


The  Indestructible  Phonographic  Record  Co., 
Albany,  N.  Y.,  have  issued  a  circular  letter,  ad- 
dressed "To  the  friends  of  the  Indestructible 
Phonographic  Records." 

In  this  letter  it  is  stated  that  the  circular 
sent  forth  by  the  National  Phonograph  Co.,  for- 
bidding Edison  talking  machine  dealers  to  handle 
any  kind  of  a  cylinder  record  but  the  Edison,  was 
a  blow  aimed  directly  at  them  by  the  Edisou 
people. 

The  circular,  however,  states  that  while  some 
dealere  will  be  compelled  to  obey  the  Edison  dic- 
tation, and  purchasers,  therefore,  will  be  unable 
to  buy  Indestructible  records  in  various  towns, 
in  a  short  time  they  will  perfect  an  organization 
which  will  put  an  Indestructible  agent  in  every 
town  throughout  the  country. 


panding  in  a  most  wonderful  way.  Denver  is  a 
splendid  city,  hustling  and  progressive,  with  a 
population  of  200,000.  Mind  you,  the  building 
permits  are  a  million  a  week,  mostly  dwellings, 
and  that  means  a  whole  lot.  During  the  recent 
financial  flurry  we  were  not  hit  so  hard,  and  our 
banks  stood  up  under  the  strain  in  the  most  ad- 
mirable way.  I  have  been  coming  to  New  York 
as  a  buyer  for  the  last  30  years — February  and 
August — and  therefore  I  am  inclined  to  believe 
I  know  something  of  general  conditions. 


THE  TRADE  IN  BALTIMORE. 


Fall  Activity  Apparent  in  "Talker"  Business  in 
Monumental  City — Dealers  Declare  Bad 
Times  Are  Over — Columbia  Co.  in  New  and 
Larger  Store — Good  Reports  from  Various 
Houses  Regarding  the  General  Outlook. 


MR.  OWENS      AN  OPTIMIST. 

Speaks  Enthusiastically  of  Trade  in  Colorado 
and  New  Amberol  Records — His  Business 
Growing. 


In  an  interesting  chat  on  the  trade  in  his  sec- 
tion, C.  Owens,  of  the  Denver  (Col.)  Dry  Goods 
Co.,  said  to  The  World.  "It  may  seem  strange  to 
the  trade  East,  but  our  talking  machine  business 
has  increased  over  last  year  in  the  most  substan- 
tial manner,  and  we  certainly  expect  a  brisk  fall 
business.  Of  course,  handling  the  Edison  product 
exclusively,  one  of  my  main  objects  in  my  regular 
semi-annual  trips  was  to  ascertain  the  value  of 
the  new  Amberol  record.  I  am  satisfied  it  is  the 
'hit'  of  the  year,  and  I  have  instructed  our  Mr. 
Shields,  the  manager  of  the  talking  machine  de- 
partment, to  double  his  orders.  It  seems  to  me 
this  is  just  the  article  desired. 

"Of  our  section  of  the  country  there  is  no 
question  of  its  basic  prosperity.    Colorado  is  ex- 


(  Special  to  The  Talking  Macliiue  World.) 

Baltimore,  Md.,  Sept.  7,  1908. 

The  first  glimpse  of  what  seems  to  be  the  long- 
looked-for  fall  activity  has  been  apparent  during 
the  past  week,  according  to  the  statements  in 
regard  to  business  conditions  given  out  by  the 
various  dealers.  While  the  entire  month  of  Au- 
gust has  shown  fair  sales,  there  has  been  a  de- 
cided jump  in  the  number  of  sales  of  machines 
and  records  during  the  last  week.  This  has 
made  the  dealers  decidedly  happy  and  they  are 
making  all  sorts  of  predictions  as  to  what  the 
coming  season  will  bring  forth.  All  of  them 
are  of  the  opinion  that  the  bad  times  are  over 
and  that  business  will  be  on  the  go  right  along. 

Manager  Joseph  A.  Grottendick,  of  E.  P.  Droop 
&  Sons  Co.,  has  just  returned  from  his  vacation. 
He  announces  that  since  his  return  business  has 
shown  a  decided  improvement  and  he  feels  con- 
fident that  the  fall  trade  will  be  good.  Both  the 
Edison  and  Victor  records  of  all  descriptions 
have  been  in  great  demand  the  latter  part  of 
August  and  the  present  week. 

The  Columbia  Phonograph  Co.  are  now  occupy- 
ing their  new  store,  204  West  Lexington  street. 


The  change  from  222  West  Lexington  street  was 
made  during  last  month.  Manager  Lyle  an- 
nounces that  the  firm  have  more  room  to  handle 
the  increasing  trade  in  the  new  store,  and  al- 
ready there  has  been  a  noticeable  improvement 
in  business.  This  is  particularly  the  case  with 
the  wholesale  trade,  the  announcement  being 
made  that  an  increased  number  of  mail  orders 
have  been  received  recently  from  the  South.  The 
retail  trade  has  also  been  picking  up  lately,  and 
the  prospects  for  a  big  fall  business  are  very 
bright. 

Another  one  of  the  local  dealers  who  is  en- 
thusiastic over  the  better  conditions  of  business 
the  past  two  weeks  and  the  proepects  for  the 
fall  trade  is  Manager  Ansell,  of  Cohen  &  Hughes' 
Baltimore  street  store.  He  states  that  the  sales 
the  latter  part  of  August  and  the  first  part  of 
the  present  month  have  been  very  encouraging. 
This  particularly  refers  to  the  Victor  machines. 
The  Bryan  records  have  also  been  in  great  de- 
mand. It  seems  likely  that  the  records  of  Taft's 
speeches  will  be  bought  up  with  the  same  rapidity 
as  those  of  Bryan. 

Fred  Scheller,  the  genial  representative  of  the 
Star  Phonograph  &  Record  Co.,  whose  headquar- 
ters are  at  642  West  Baltimore  street,  says  that 
business  is  booming  right  along  and  that  he  is 
simply  delighted  with  the  fall  prospects.  Last 
month,  especially  the  last  two  weeks,  and  the 
present  week  of  September  have  been  the  banner 
periods  in  the  way  of  sales  of  the  Star  machines. 
A  number  of  good  sales  have  been  made  and 
the  demand  for  sentimental,  comic  and  operatic 
records  continues  to  be  heavy. 

Similar  reports  as  to  business  conditions  are 
made  by  Sanders  &  Stayman,  who  handle  the 
Victor  and  Columbia  machines;  the  Kranz-Smith 
Piano  Co.,  and  H.  R.  Eisenbrandt's  Sons,  who  are 
agents  for  the  Victor. 


"How's  the  campaign  getting  in  your  section?" 

"Very  exciting,"  answered  the  sarcastic  citi- 
zen. "Next  week  we're  to  have  a  joint  debate 
between  a  phonograph  and  a  graphophone." 


Study  This  Illustration 


and  figure  if  you  cannot  handle  such  a  product !  It  is 
a  music  box  and  a  talking  machine  combined,  but  it 
is  not  a  creation  of  ordinary  quality.  The  Regina  is 
the  queen  of  music  boxes,  and  in  the  Reginaphone  is 
incorporated  a  motor  mechanism  which  is  unsurpassed 
in  any  talking  machine  yet  put  forth. 

The  price  at  which  the  Reginaphone  may  be  sold 
places  it  at  once  within  the  reach  of  the  people  of 
moderate  means.  Hence,  it  has  money-making  possibilities  for  the  dealer  which  are  not  to  be 
overlooked.  Dealers  who  have  placed  a  sample  order  have  found  a  ready  demand  for  this 
specialty.  The  Reginaphone  should  be  in  every  talking  machine  store  in  the  country,  and  it 
will  be  found  to  be  a  business-getter  of  large  proportions. 


THE 


Manufacturers  of  Regina  Music  Boxes,  Reginaphones,  Reginapianos,  Regina  Chime  Clocks,  Sublima  Pianos,  Automatic  Talking  Machines 
and  Coin  Operated  Instruments,  Distributors  of  Victor  Talking  Machines  and  Edison  Phonographs  and  Records. 


Main  Office  and  Factory,  RAHWAY,  N.  J. 


Broadway  and  17tti  Street,  New  YorU 


259  Wabash  Avenue,  Chicago 


48 


THE  TALKING  MACHINE  WORLD. 


THE  INTERNATIONAL  COPYRIGHT  CONFERENCE. 


Interest  in  Talking  Machine  Circles  Now  Centers  in  the  Kaiser's  Capital — Remarkable  Testi- 
monial Presented  by  the  German  Talking  Machine  Men — Some  Powerful  Arguments  Show- 
ing the  Talking  Machine  as  a  Musical  Educator  and  Business  Developer — Interesting  Topics 
Handled  at  Length — The  Result  of  the  Conference  May  Have  Direct  Bearing  Upon  the 
Record  industry  in  Many  Countries. 


Much  interest  is  manifested  in  tallying  ma- 
chine circles  throughout  the  world  over  the  In- 
ternational Conference  on  Copyright,  which  con- 
venes in  Berlin,  Germany,  on  October  14.  This 
is  a  continuation  of  the  famous  Berne  Conven- 
tion, ana  it  is  believed  that  the  result  of  this 
meeting  will  have  a  far-reaching  effect  upon  talk- 
ing machine  interests  in  all  of  the  countries  par- 
ticipating. There  are  some  European  countries, 
notahly  Austria-Hungary,  which  will  not  be  rep- 
resented, also  some  South  American  nations. 
The  United  States  will  have  as  its  representative 
Thorvald  Solberg,  Register  of  Copyrights  in  the 
office  of  the  Librarian  of  Congress,  who  will  be 


the  single  delegate  representing  this  country. 

The  principal  question  to  be  considered  will  be 
the  mechanical  reproduction  of  copyrignt  musi- 
cal works.-  Upon  this  subject  the  talking  ma- 
chine men  of  Germany  have  prepared  a  volumi- 
nous memorial,  which  has  been  addressed  "to 
the  Secretary  of  State  for  the  Interior,"  in  which 
many  splendid  arguments  are  presented  cover- 
ing a  variety  of  topics  which  will  be  probably 
taken  up  at  the  conference. 

This  memorial  is  one  of  the  most  remarkable 
documents  ever  presented  by  any  body  of  men 
representing  a  special  industry.  It  includes 
nearly  40,000  words  and  is  issued  in  the  name  of 
"The  Union  of  the  German  Talking  Machine 
Industry."  It  begins  by  stating  that  it  is  "quite 
natural  that  the  composers  should  desire  an 
equivalent  for  the  use  oi  their  works.  It  is  not, 
however,  in  the  interests  of  the  composers  them- 
selves to  hinder  the  talking  machine  industry 
in  its  present  state  of  development  through  a 
tax  on  records.  The  composers  would  profit  more 
by  continuing  to  take  advantage  of  the  benefits 
accruing  from  the  strong  and  successful  efforts 
of  the  talking  machine  industry  to  render  good 
music,  and  the  appreciation  of  good  music,  widely 
popular,  as  they  (the  composers)  have  done  in 
the  last  few  years.  These  benefits  are  caused  by 
the  increased  sale  of  printed  music,  due  to  the 
introduction  and  constant  perfecting  of  talking 
machines,  profiting  both  themselves  and  their 
luiMisluM-s."  However,  it  is  stated  that  "it  is  de- 
sirable that  the  whole  question  ot  copyrights  as 
affecting  records  should  be  simultaneously  regu- 
lated in  all  civilized  countries  on  a  similar 
basis."  In  the  memorial  the  union  have  sub- 
mitted arguments  on  the  following  subjects: 

"The  Service  which  the  Talking  Machine  In- 
dustry Renders  to  Composers." 

"Knowledge  of  Music  as  the  Result  Produced 
by  the  Talking  Machine." 

"The  Dangers  of  Monopolies  Created  by  an 
Unrestricted  Prohibitory  Right  Granted  to  Com- 
posers." 

"Legal  Provisions  for  the  Prevention  of  Mon- 
opolies in  Patent  Laws  and  an  Outline  for  an 
Aualagous  Restriction  of  the  Rights  of  Compos- 
ers Regarding  Records." 

"The  Original  Rights  of  Artists." 

"Legal  Relations  of  Composers,  Artists,  Per- 
formers, Manufacturers  of  Records  to  One  An- 
other and  to  Third  Parties." 

"Protection  of  Records  Against  Mechanical  Re- 
productions." 

"The  Necessity  of  Equal  Legal  Copyright  Pro- 
tection in  the  "Various  Civilized  Countries." 

"Misrepresentations  of  Fact  in  the  Petition  of 
the  Union  of  German  Composers  (Genossenschaft 
Deutscher  Tonsetzer)." 

"The  Necessity  of  Restricting  Copyrights  which 
.May  be  Granted  to  Composers  of  Those  Works 
that  at  the  Time  of  Publication  of  the  Law  had 
not  been  Published." 

"Public  Entertainment  by  Means  of  Records." 

In  the  first  argument  it  shows  that  I  he  produc- 
tion of  disc  and  cylinder  records  in  Germany 
amounts  to  about  L'i.OOO.OOO  pieces  annually,  and 
gives  employment  to  thousands  of  workmen  and 
clerks,  and  that  further  development  of  this 
business  will  be  hindered  by  the  new  legislation 
proposed  by  the  music  iiublishers.  It  is  admitted 
that  the  talking  machine  trade  utilizes  the  work 
(if  loniposcrs  for  a  greal  part  of  its  jiroducl ions, 
liiit  it  is  also  claimed  tlKit  the  manufacturers 
render  tlie  eoniposers  greal  services,  so  thai  (Uie 
clearly  balances  the  other. 

Under  the  first  caption.  "Services  Rendered  by 
I  lie  Talking  .Machiiu>  Trade  to  Conipiisers,"  the 
luiiiioiial  states: 

l  iiilrr  llif  iiii'si'lil  laws,  wlilili  o.xoiiipl  li'coi'ds  Irxiii 
llif  1  upyilnlila  of  coinpescrs.  llu'  lalliliii;  nuiihllio  lll- 
iluslry  In  (irrmntiy.  iis  In  s.mio  ..|1\cr  in(l\isl rial  stnlos. 


lias  been  very  satisfactorily  developed.  In  spite  of  tbe 
short  period  of  the  existence  of  this  industry,  the  pro- 
duction of  discs  and  cylinders  in  Germany  amounts  to 
about  15,000,000  pieces  yearly.  It  already  gives  em- 
ployment to  thousands  of  workmen  and  clerks.  Previ- 
ous observations  point  with  certainty  to  the  further 
growth  of  the  industry.  Wliatever  the  reason  for  the 
exemption  of  records  from  the  claims  of  composers,  the 
result  has  been  a  free  development  of  the  industry,  and 
through  strenuous  competition  between  individual  firms, 
and  their  efforts  to  improvement  in  quality  and  per- 
formance. The  industry  has  gootl  grounds  for  the  sup- 
position that  any  further  development — desirable  and 
highly  satisfactory  in  the  general  interest — in  quality 
and  quantity,  would  be  very  much  hindered  by  the  new 
legislation  proposed  by  the  music  publishers. 

It  must  be  admitted,  that  the  tajking  machine  trade 
utilizes  the  works  of  composers  for  a  great  part  of  its 
productions.  It  would  certainly  be  unequitable,  if 
composers  were  not  compensated  for  the  use  of  their 
works  by  the  manufacturers  of  records.  On  considera- 
tion of  the  facts,  however,  it  is  found  that  the  manu- 
facturers of  records  render  the  composers  great  services, 
which  are  decidedly  useful  in  advancing  their  interests, 
so  that  these  two  factors  may  be  said  to  balance  them- 
selves, as  a  matter  of  fact,  leaving  a  good  balance  in. 
favor  of  the  manufacturers.  The  service  rendered  by 
the  manufacturers — mostly  at  great  expense  to  them- 
selves— consist  essentially  of  the  appreciation  of  music, 
and  capacity  for  the  enjoyment  of  music,  which  they 
have  so  widely  diffused.  This  has  tended  to  raise  the 
standard  of  culture  among  large  sections  of  the  popu- 
.  lation.  who  were  heretofore  indifferent  to  music.  It 
increases  the  demand  for  (sheet)  music,  which  the 
composers  or  their  deputies,  the  publishers,  sell,  to  a 
considerable  extent.  On  the  other  hand,  records  are 
also  advertising  mediums  for  the  newest  and  best  works 
of  composers,  and  are  just  as  suitable  for  increasing  the 
returns  from  compositions  as  any  other  advertising  me- 
diums the  ciimpi  sers  i  i-  iheir  publishers  employ. 

It  cannot  be  denied  that  any  utilization  of  a  copy- 
right belonging  to  a  composer,  or  any  other  proprietor, 
acts  as  an  advertisement  as  well,  if  the  performance 
takes  place  in  public.  If  this  advertisement  were  re- 
garded as  a  payable  debt,  that  could  be  used  to  balance 
the  composer's  expenditure  of  talent,  it  could  not  com- 
pensate the  composer  in  a  manner  that  could  be  ex- 
pressed in  actual  figures.  Observation  confirms  the  fact, 
however,  that  the  services  thus  rendered  to  the  com- 
poser, without  compensation,  by  the  record,  are  unusu- 
ally valuable. 

Experienced  observers  are  unanimously  of  opinion 
that  the  talking  machine  industry  in  Germany  has  al- 
ready greatly  extended  appreciation  of  music,  and  In- 
terest In  musical  performances  among  the  masses,  and 
that  its  Influence  will  unquestionably  increase  in  the 
future,  with  the  greater  average  perfection  of  phono- 
graphic performances.  That  must  directly  increase  the 
profits  of  composers  through  greater  demand  for  sheet 
music.  There  is  also  the  fact  that  manufacturers  are 
obliged  to  incur  enormous  capital  expenditure  to  pro- 
duce salable  records.  In  this  respect,  the  services  of 
our  industry  may  be  compared  to  those  of  any  one  who 
might,  in  the  interest  of  a  composer,  produce  his  works 
publicly  at  an  increase  of  expenditure  and  -n-ithout 
raising  the  prices  of  admission. 

The  production  of  a  record  requires  many  years  of 
experimental  work  to  overcome  the  difficulties  that  pre- 
sent themselves  in  the  manufacture  of  a  really  good 
record.  The  most  capable  artists  must  be  employed  to 
perform  the  compositions,  in  recording  them  in  the  re- 
ceiving apparatus.  It  is  generally  known  that  first-rate 
artistes  demand — and  get — high  payment  for  these  serv- 
ices. .\lst..  the  manufacturer  is  obliged  to  incur  con- 
siderable expenditure  to  make  his  products  known.  It 
is  tlie  custom,  for  this  purpose,  to  announce  the  newest 
things  in  music  by  the  usual  means  of  publicity.  It  is 
liHlispulal>iy  evident  that  the  composers'  latest  produc- 
tions are  advertised  for  them  by  this  means  and  with- 
out expense  to  themselves. 

All  this  proves  that  the  services  the  industry  renders 
composers  are  for  the  present,  and  will  be  iudetinilely, 
of  considerable  value.  They  completely  outweigh  the 
claims  to  compensation  adv.-<nccd  by  the  composers — 
which  need  not  be  regarded  as  important.  For  these 
reasons,  although  the  services  ot  composers  should  cer- 
tainly be  recognized,  there  is  no  ground  tor  legislation 
In  the  near  future,  giving  composers  rights  that  would 
have  as  a  result  a  tax  on  records. 

In  these  circumstances,  the  wish  to  establish  com- 
posers' copyrights  would,  even  in  the  general  Interest, 
serve  no  purpose,  (ieneral  interest  could  only  be  endan 
gered  if  It  could  be  proved  that  by  not  granting  the 
demands  of  the  composers,  dimlnutimi  ot  salalile  value 
would  lead  to  the  decay  of  the  composer's  art.  In  fact, 
on  the  contrary,  the  reci.vd  industry  helps  the  co-ni- 
poser,  even  without  a  copyright,  to  liud  a  better  market 
for  his  works,  therefore  there  is  no  ground  whatever 
l"<u-  giving  the  composer  a  copyright  in  ibe  general 
Interest. 

In  view  i.f  ihe  fail  tluu  every  tax  o-u  the  talking 
iiiachlue  lu(lu>tr\  in  in\or  of  the  composer  would  hnm 
per  the  develoi)iiienl  oC  this  industry,  it  leads  to  the 
conclusion  hat  conslderallons  of  justice  (equity)  cannot, 
in  the  present  stage  of  the  developmeiil  of  the  talking 
machine  ludujitiy.  permit  of  iin  extension  of  the  rights 
i.f  composers,  and  that  any  legislation  to  that  effect 
w.iuld  have  to  be  deferred  to  a  later  date. 

Under  the  heading  of  "The  Danger  ot  Creat- 
ing .Monopolies  Through  an  I'lirest ricled  Kiulii 
(^Contiuiu'd  on  page  .')(),» 


On  Guard 


J^ON'T  carry  your  Rec- 
ords in  a  haphazard  man- 
ner. The  right  system  of 
carrying  and  displaying  them 
means  a  big  profit  to  you. 

"The  Heise  System"  of 

Wire  Record  Racks 

solves  the  proper  handhng 
and  selling  of  every  kind  of 
records. 

Our  new  catalog  shows 
a  wide  variety  of  styles  and 
sizes  carried  in  stock  ready 
for  immediate  shipment. 

Areyou  makingyourshare 
of  the  profits  selling  the  100 
and  150  space  racks  for  home 
use  ? 

Take  up  the  matter  with 
your  Jobber  TO-DAY.  He 
can  supply  you. 


Syracuse  Wire  Works 

Syracuse,   New  York,  U.  S.  A. 

Cnnadlan  Represenlatives 

Tho  R.  S.  WILMAMS  &  SONS  CO. 

TORONTO   AND  WINNIPEG 


THE  TALKING  MACHINE  WORLD. 


49 


HERZOG 


Cabinets 


Reign 
Supreme 


No.  h35  Conccaled-Horn  Cabinet 


No.  829— Answers  the  Purpose 


DON'T  BE  BACKWARD 

But  come  forward,  and  place  your 
Fall  Order  NoWy  to  insure 
prompt  delivery 


HERZOG 

Art 

Furniture 
Co. 


SAGINAW,  W.  S. 

MICHIGAN 


No.  729.  The  Latest  Design 


CYLO-PHONE  No.  742  "THE"  Cabinet 


50 


THE  TALKING  MACHINE  WORLD. 


of  Prohibition  Vested  in  the  Composer,"  the 
memorial  contains  the  following: 

According  to  the  drafting  of  almost  all  the  copyright 
regulations  in  force  in  all  countries  at  present  the  legal 
privileges  granted  to  originators  (authors)  do  not  con- 
sist of  a  right  to  monetary  compensation  for  the  use 
of  their  property.  The  law  gives  them  the  right  to 
forbid  the  use  of  their  productions,  the  law  leaves  it 
to  the  title-holders  to  turn  this  (in  itself  fruitless) 
right  of  prohibition  t(>  fheir  advantage  by  renouncing 
their  right  of  prohibition  in  favor  of  one  or  many  per- 
sons, on  agreement  or  license.  The  reason  why,  up  to 
the  present,  copyrights  have  always  taken  the  form  of 
a  right  of  prohibition,  and  not  a  right  to  payment  on 
license  royalty  is  to  be  found  in  the  difficulty  of  legally 
fixing  the  value  of  a  license.  The  only  instance  in 
which,  as  far  as  it  is  known,  a  right  of  royalty  takes 
the  place  of  a  right  of  prohibition  is  in  the  case  of 
the  Italian  law.  This  defines  two  periods  after  the 
death  of  the  composer :  in  the  first  period  the  right  of 
prohibition  exists,  in  the  second  only  a  right  to  a  pay- 
ment (royalty)  on  license — 5  per  cent,  of  value — is 
granted. 

If  composers  received  an  unrestricted  right  of  pro- 
hibition, the  progress  of  the  talking  machine  industry 
— so  valuable  in  the  general  interest — would  not  only 
be  very  much  hindered,  but  to  such  an  extent  that  it 
wonld  actually  come  to  a  dead  stop  :  as  a  result,  a 
retrograde  movement  would  commence.  This  statement 
is  not  a  doubt  or  supposition,  but  an  actual  fact  that 
can  be  proved.  In  itself  every  copyright — because  it  is 
a  right  of  prohibition — gives  an  opportunity  for  the 
creation  of  monopolies — that  is,  the  exclusion  of  com- 
petition in  favor  of  an  individual  business,  be  it  a 
single  industry  or  ring  of  industries.  This  exclusion 
of  competition  acts  favorably  in  favor  of  the  individual 
business  by  Increasing  its  earning  capacity,  but,  like 
all  other  cases  of  this  nature,  it  also  stops  progress. 
As  it  is  natural  that  any  one  who  wants  to  outclass 
his  competitors,  by  improving  the  quality  of  his  prod- 
ucts and  so  increasing  his  turn  over,  must  burden  him- 
self with  the  expenditure  attendant  upon  the  creation 
of  improvements,  so  also  every  one  who  has  no  com- 
petition to  fear  will  save  the  cost  of  improvements  and 
at  the  same  time  increase  his  profits  by  screwing  up 
his  prices. 

That  the  copyright  of  composers  will  lead  to  the 
monopolization  of  record  products  is  indisputable.  The 
number  of  record  factories  is  small :  in  Germany,  not 
including  small  manufacturers,  there  are  less  than  ten. 
In  one  of  these  the  well-known  firm  of  music  publish- 
ers in  Milan.  Ricordi's.  has  an  interest.  This  firm  has 
secured  the  copyrights  of  nearly  all  new  Italian  com- 
posers of  any  importance,  and  is  in  close  touch  with 
those  German  music  publishers  who  control  the  greater 
part  of  the  musical  literature  in  Germany. 

Some  time  ago  a  judgment  was  pronounced  on  the 
basis  of  the  present  laws,  acknowledging  the  right  of 
composers  over  records.  This  has  created  the  monop- 
oly of  manufacture  (as  regards  records)  that  is  de- 
pendent upon  nicordi"s.  The  judgment  has  not  result- 
ed in  that,  that  Ricordi's  demand  a  royalty  from  other 
manufacturers  of  records,  but  they  actually  prohibit 
the  sale  of  any  records  not  made  by  themselves.  The 
other  manufacturers  must,  therefore,  only  use  those 
composers  that  are  not  controlled  by  Ricordi's.  As  the 
latter,  however,  include  all  the  best,  and  those  most 
in  demand,  it  is  evident  that  the  copyright  in  this 
case  gives  Ricordi's  a  business  advantage  so  great  that 
it  wil!  in  time  lead  to  the  suppression  of  all  other 
niauufacturers. 


The  development,  if  the  composers  receive  rights  of 
prohibition,  would  undoubtedly  be  as  follows :  If  the 
factory  controlled  by  Ricordi's  succeeds  in  buying  up 
all  copyrights,  then  the  other  factories  have  to  resort 
to  composers  who  have  been  dead  fifty  years  or  more, 
which  spells  ruin  to  their  standing :  or.  otherwise,  one 
<  r  two  of  Ricordi's  competitors  may  also  succeed  in 
securing  the  services  of  a  number  of  composers,  that 
would  result  in  the  exclusion  of  all  other  competitors — 
only  two  or  three  would  be  left.  The  interests  of 
these  firms  naturally  point  to  the  advantage  of  unifi- 
cation and  a  monopoly — the  trust — is  formed.  The  re- 
sult of  this  exclusion  of  competition,  namely,  lack  of 
interest,  in  further  progress,  is  directly  opposed  to  the 
public  interest.  But  even  the  composer  is  not  benefited 
by  such  a  monopoly,  for  progress  acts  also  in  the  in- 
terest of  the  composer.  The  maintenance  of  exorbitant 
prices  brought  about  by  a  monopoly  decreased  demand 
and  also  the  interest  taken  (in  these  matters)  by  the 
public.  In  addition  to  that  a  firm  possessing  a  monop- 
olj'  would  not  have  that  interest  in  securing  new  works 
(compositions)  and  thus  increasing  its  expenditure,  as 
it  would  have  in  the  case  of  free  competition.  Only 
those  people  are  interested  in  bringing  the  newest  mu- 
sical productions  on  the  market,  who  are  induced  to  it 
through  competition. 

In  America  some  manufacturers  are  endeavoring  to 
create  monopolies  and  have  already  bought  composers' 
copyrights  (compare  Phonographische  Leitschrift  No. 
51,  1906)  in  advance,  while  an  alteration  of  the  laws 
regarding  protection  of  copyright  is  being  considered 
by  Congress. 

In  Hungary  also  copyrights  have  been  purchased  for 
monopoly  purposes  and  in  a  lawsuit  that  has  not  yet 
been  definitely  decided,  competitors'  records  have  al- 
ready been  sequestered. 

Then  follows  copies  of  a  letter  from  the  Ricordi 
Co.,  in  which  the  dealers  are  warned  to  refrain 
from  selling  records  which  are  the  property  of 
that  company,  a  communication  from  the  Gram- 
ophone Co.,  in  which  they  state  that  they  are 
compelled  to  withdraw  from  the  market  former 
records  which  they  are  unable  to  supply,  accord- 
ing to  the  decision  given  by  the  Court  of  Milan, 
the  loss  of  which  they  feel  keenly;  also  copy  of 
letter  from  the  Italian  representative  of  the 
Columbia  Phonograpn  Co.,  in  which  it  is  stated 
that  as  a  result  of  the  decision  of  the  Milan 
court  in  the  Ricordi  case  they  have  decided  to 
stop  the  sale  of  the  Ricordi  records  and  take 
them  back  before  the  conclusion  of  the  case,  and 
that  they  will  not  accept  responsibility  for  fur- 
ther sales  by.  their  customers. 

The  following  argument  is  made  showing  "The 
Necessity  of  Similar  Copyright  Regulations  in 
the  Different  Civilized  Countries": 

The  "sales-territory"  of  the  records  produced  in  Ger- 
many is  not  Germany  (the  interior)  alone;  the  greater 
I)art  of  the  manufacturers  are  sent  out  of  the  country 
through  the  efforts  of  capable  merchants  belonging  to 
our  industry.  The  connections  of  German  record  (disci 
manufacturers  practically  encircle  the  globe,  and  the 
''sales-territory"  of  the  industry  included  every  civil- 
ized country.  The  laws  of  the  different  countries  are. 
however,  unusually  dissimilar,  even  in  those  countries 
wliich.  by  inteinatiiiual  agreement,  have  accepted  the 
relative  definitions  of  the  Berue  convention.    Other  me- 


chanical musical  instruments  have  suffered  great  loss, 
owing  to  the  advance  of  the  talking  machine,  and  the 
mechanical  musical  instrument  trade  is  dominated  by 
the  phonograph  and  gramophone.  The  laws  of  the 
different  countries  accept  the  standpoint  that  the  Berne 
convention  is  not  applicable  to  records,  and  the  subse- 
quent definite  decisions  in  different  countries  have  cre- 
ated quite  unaccountable  and  different  circumstances. 
In  France  it  has  been  decided  that  records  containing 
instrumental  performances  correspond  to  the  definitions 
of  the  Berne  convention.  For  vocal  performances  by 
record  a  right  of  license  or  a  right  of  prohibition  has  been 
fixed.  In  Austria-Hungary  the  circumstances  are  also 
undecided.  Whereas,  the  .\ustrian  cturts  free  rec- 
ords from  the  claims  of  composers,  it  has  been  decided 
in  Hungary  that  composers  have  a  right  of  prohibition. 
The  same  has  happened  in  Italy.  In  other  countries 
the  whole  question  is  still  unsettled  and  there  is  a 
great  insecurity  as  to  rights,  which  interferes  with 
trade  in  a  high  degree.  The  field  of  activity  (selling 
possibilities)  of  German  manufactures  is  greatly  re- 
stricted by  this.  It  must  be  considered  that  the  open- 
ing of  a  foreign  trade  is  not  by  any  means  as  simple 
as  with  other  goods.  The  person  who  wants  to  deliver 
discs  or  rolls  to  a  certain  country  must  fit  up  a  whole 
expedition,  which  must  journey  to  the  country  in  ques- 
tion to  make  records  by  the  well-known  artists  of  the 
country,  on  the  spot.  Not  considering  the  enormous 
cost  which  such  an  expedition  with  attendant  mechan- 
ical working  arrangements  and  plant  necessitates. '  For- 
eign artists  have  made  it  a  custom  to  take  full  advan- 
tage of  this  favorable  opportunity  offered  by  the  high 
honoraria  for  unusual  enrichment,  and,  even  if,  in  the 
uninterrupted  course  of  business,  the  capital  used  has 
been  profitably  invested,  every  legal  uncertainty  as 
regards  copyrights  can  any  day  cause  the  loss  of  this 
capital.  The  capital  invested  in  foreign  records  can 
be  reckoned  in  millions.  The  expeditions  of  the  Ger- 
man record  industry  have  been  in  all  countries  to  se- 
cure the  necessary  ground  work  for  an  extended  export 
trade.  This  proves  the  vital  interest  of  the  record 
industry  in  an  equal  international  definition  of  this 
matter. 

The  fourth  topic,  "Legal  Provision  to  Prevent 
Monopolistic  Tendencies  in  Patent  Laws,  and 
Plan  for  Analogous  Restriction  of  Composers' 
Copyrights  as  Regards  Records,"  states: 

In  a  law  regarding  the  rights  of  authors  as  to  their 
works,  as  affecting  talking  machines  and  other  mechan- 
ical musical  instruments,  the  following  regulation 
should  be  adopted : 

"The  author's  right  has  this  effect,  that  the  author 
is  exclusively  entitled  to  grant  permission  for  the  use 
of  his  works  for  reproduction  by  talking  machines,  me- 
chanical musical  instruments,  etc.  This  permission  may 
not  be  refused  on  offer  of  suitable  compensation  and 
suff iciein  security.  ( The  law  might  lay  down  certain 
general  definitions  according  to  which  the  question  of 
sufficient  compensation  could  be  judged.)  Agreements 
concluded  in  contravention  of  these  regulations  are 
void." 

Each  one  of  the  subjects  included  in  the  list 
which  we  have  indicated  has  been  ably  handled 
by  experts,  and  on  the  whole  the  memorial  may 
be  considered  a  remarkable  document,  embody- 
ing great  argumentative  force. 

Just  what  result  the  conference  will  have  upon 
international  copyrights  is,  to  a  certain  extent, 
problematical,  in  so  far  as  it  affects  the  interests 
directly  in  this  country.  It  is  believed,  however, 
that  the  nations  which  have  participated  in  this 
conference  will  effect  the  adoption  of  copyright 
laws  for  the  record  industry  which  have  been 
agreed  upou  at  this  conference.  The  fact  that 
the  United  States  has  sent  Mr.  Solberg  as  its 
representative  shows  its  interest  in  this  inter- 
national meeting,  and  it  may  be  that  Congress 
will  be  guided  somewhat  in  its  future  action  as 
affecting  copyright  by  the  action  taken  at  Berlin. 


W.  V.  YOUMANS  A  NEW  YORK  VISITOR. 


AV.  V.  Youmans,  with  C.  B.  Haynes  &  Co..  the 
prominent  talking  machine  jobbers  of  Richmond, 
Va.,  was  in  New  York  last  week  while  on  his 
vacation  and  called  upon  various  members  of  the 
trade.  Mr.  Youmans  stated  that  prospects  for  a 
good  fall  trade  are  very  bright  through  the 
South. 


Since  \V.  J.  Bryan  was  nominated  for  the  presi- 
dency, jobbers'  repeat  orders  for  the  Bryan  rec- 
ords have  been  received  by  the  National  Phono- 
graph Co.  almost  as  fast  as  when  they  were  first 
announced.  One  jobber  has  ordered  five  times, 
eleven  have  ordered  four  times,  nineteen  have 
in  their  third  order,  and  forty-seven  have  ordered 
twice.  Those  who  have  ordered  only  once,  al- 
most without  exception,  are  jobbers  who  put  in 
very  heavy  orders  at  the  start. 


Looking  for 
Bu^ineM 


Are  you  one  of  the 
trade  hunters  ?  Then  we 
can  help  you  very  ma- 
terially. We  are  exclu- 
sive talking  machine 
jobbers  and  manufac- 

  turers  of  specialties  and 

if  you  desire  anything  in  the  talking  machine  line,  you  can 
rest  assured  that  we  can  meet  your  wants  and  have  the  goods 
to  you  in  the  shortest  possible  time.  Our  energies  are  concen- 
trated upon  jobbing  and  manufacturing  and  the  steady  develop- 
ment of  our  business  shows  that  we  know  the  game.   Just  try  us. 


Hie  Boston  Cycle  and  Sundry  Q. 

48  Hanover  Street  Boston,  Mass. 


THE  TALKING  MACHINE  WORLD. 


51 


RECORD  BULLETINS  FOR  OCTOBER,  1908 


ZON-O-PHONE  10-INCH  RECORDS. 


ZUN-0-]'lIONH   CO^CEUT  X'.AiM). 


1102 
1163 
1164 
1165 
1166 
1167 

1168 
1169 
1170 
1171 
1172 
1173 
voc 
1174 
1175 

1176 
1177 

1178 
1179 
II  SO 

11  SI 
1182 
1183 
1184 
1185 
1186 


-March  and  Two-Stop  (I'ryor). 
-iiarcli'. 


Artl'ul  Ai-tie- 

Uixie   

The  Demou— 

St.  Vitus  Dance   

The  Victorious  Eagle — March  and  Two-Step ... . 
The  Wee  Macgreegor — Highland  Patrol  

ZON-O-PHONIS  OKCHESTEA. 

The  Dawn  of  Love — Gavotte  

Follow  the  Band — March  and  Two-Step  

The  Girls  of  Gottenberg — Waltz  

Made  in  Germany — A  German  Rag  

Popular  Chorus  Medlej' — Two-Step  No.  3  

Those  Wedding  Bells  

.\L,   SELECTKJNIS   WITH   OKCHESTKA  ACCOMPANIMENT. 

Alderman  Dolan's  Campaign  Speech.  Steve  Porter 

Don't  Go  Away  

 Arthur  Collins  and  Byron  G.  Harlan 

Don't  Take  Me  Home  Ed.  Morton 

Do  They  Think  of  Me  at  Home?  

 Metropolitan  Trio 

Do  You  Know  Mr.  Schneider ?.. Dorothy  Kingsley 

The  Garden  o£  Dreams  Henry  Burr 

Jimniie  and  Maggie  at  the  "Table  D'Hute".., 

 Ada  Jones  and  Len  Spencer 

My  Dream  of  the  XJ.  S.  A  Frank  C.  Stanley 

Myles  O'Brien  Steve  Porter 

The  Old  Time  Rag  Billy  Murray 

Rambler  Minstrels  No.  11  

Take  Me  Out  to  the  Ball  Game.  .  .  .Fred  Lambert 
Wishes  Arthur  Collins  and  Byron  G.  Harlan 


NEW  EDISON  GOLD  MOULDED  RECORDS. 


9948 

9949 
9950 

9951 

9952 

9953 
9954 

9955 

9956 
9957 

9958 

9959 

99G0 

9961 

99G2 
9963 

9964 
9965 

9966 

9967 

9968 

9969 
9970 
9971 


502 
6948 
8022 
8060 
8591 


Old  Daddy  Peg  Leg  Two-Step  (Whitney)... 

 New  York  Military  Band 

Don't  Take  Me  Home  (Von  Tilzer)..Ed.  Morton 
Cuddle    Up    a    Little    Closer,    Lovey  Mine 

(Hoschua)   Ada  .Tones  and  Billy  Murray 

Summer  Recollections  (Lange-Bohm)  (Piano) 

 Albert  Benzler 

Miserere  from  "II  Trovatore"  (Verdi)  

 ;  Miss  Hinkle  and  Mr.  Anthony 

Jubilee  Minstrels   Minstrels 

I  I^ost  My  Heart  When  I   Saw  Your  Eyes 

(Helf)   Manuel  Romain 

House  Cleaning  Time  (Original)  

 Ada  Jones  and  Len  Snencer 

The  Old-Time  Rag  (Morse)  Arthur  Collins 

Waltz  from  "La  Boheme"  (Puccini)  

 Edison  Concert  Band 

Sunbonnet  Sue  (Cobb  and  Edwards)  

 Byron  G.  Harlan 

Beautiful  Isle  of  Somewhere  (Fearis)  

 Anthony  and  Harrison 

Patrol  of  the  Scouts  (Boccalari)  

 Edison  Symphony  Orchestra 

When    It's    Moonlight    on    the    Silv'ry  Ricf 

Grande  (Slater)  .Tames  F.  Harrison 

Ah!  So  Pure  1  Flotow )...  Frederic  C.  Preemantel 
Matt  Keefe's  Yodle  Song  (Iveefe)  

 Matt  Keefe  and  George  M.  Stricklett 

Wishes  (Jerome).  Collins  and  Harlan 

If  You  Cared  for  Me  (Rose  and  Snyder)... 

 Frederic  Rose 

You  Will  have  to  Sing  an  Irish  Song  (Nor- 

worth)   Ada  Jones 

Ballet   Music  from   "The  Prophet"  (Meyer- 
beer)  American  Symphony  Orchestra 

Pride  nf  the  Prairie  (Botsford)  

 Billy  Murray  and  Chorus 

Ecstasy   (Alary)  ilr.  and  Mrs.  Waterous 

Pat  O'Brien's  Automobile  (Original)  .  Steve  Porter 
Genee  Waltzes  from  "The  Soul  Kiss"  (Levi) 

 New  York  Military  Band 

Five  Selections  Made  Over. 
Angel's  Serenade.  ...  Edison  Symphony  Orchestra 

The  Wav  to  Kiss  a  Girl  Arthur  Collins 

Nearer,  My  God.  to  Thee  Samuel  Siegel 

Home,  Sweet  Home  Samuel  Siegel 

Come.  Ye  Disconsolale  '....Samuel  Siegel 


FIRST  ADVANCE  LIST  OF  EDISON  AMBEROL 
RECORDS  (TO  BE  ISSUED  OCT.  1,  1908). 

1  William  Tell  Overture  Edison  Concert  Band 

2  Roses  Bring  Dreams  of  You  Manuel  Romain 

.".     Sextette  from  "Lucia"  Edison  Sextette 

4  Flanagan   and   "Tlie  Reillys"   at  a  Baseball 

Game   Steve  Porter 

5  Love's  Dream  After  the  Ball ..  Edison  Venetian  Trio 

6  Memories  of  Mother  Anthony  and  Harrison 

7  Don't  Go  Away  Collins  and  Harlan 

S    Violets  Waltz  New  York  Military  Band 

9    Light  as  a  Feather  Albert  Benzler 

10  The  Holy  City  Reed  Miller 

11  Uncle  Josh  and  the  Sailor  Cal  Stewart 

12  The  Message  Harry  Anthony 

13  Cavalry  Charge  (Descriptive  Fantasie)  

 Edison  Military  Band 

14  Fol-the-rol-lol  Limericks  Edward  M.  Favor 

15  The  Singer  and  the  Song  James  F.  Harrison 

16  The  Stranded  Minstrel  Man  Murry  K.  Hill 

17  Humoreske   Hans  Kronold 

IS    The  Preacher  and  the  Bear  Arthur  Collins 

19  Trio  from  Faust  Metropolitan  Trio 

20  Asleep  in  the  Deep  Gus  Reed 

21  The  Tales  of  Hoffmann — Selection  

 American  Symphony  Orchestra 

22  Daddy  Harry  Anthony 

23  Henny  and  Hilda  at  the  German  Picnic  

 ..Ada  Jones  and  Len  Spencej 

24  The  Sword  of  Bunker  Hill .  Knickerbocker  Quartette 

25  A  Hunting  Scene  Edison  Military  Band 

26  Pure  as  Snow  Edison  Concert  Band 

27  Belle  Brandon  Manuel  Romain 

28  Quartette  from  Rigoletto.  .  .Metropolitan  Quartette 

29  A  Singer  Sang  a  Song  Ed.  Morton 

30  Castilian  Echoes  Samuel  Siegel  and  Wm.  Smith 

31  The  Palms  James  F.  Harrison 

32  Nigger  Loves  His  Possum  Collins  and  Harlan 

33  Y'ou  Can  Look  and  You  Can  Listen,  but  M-U-M 

is  the  Word   Ada  Jones 

34  Always  Gallant  Polka  Albert  Benzler 

35  Rocked  in  the  Cradle  of  the  Deep  Gus  Reed 

36  I  Would  Still  Love  You.  Ada  Jones  and  Billy  Murray 

37  A  Police  Court  Scene  Steve  Porter 

38  Semiramide  Overture  EdLson  Concert  Band 

39  1  Was  Roaming  Along  Edward  M.  Favor 

40  In  the  Sweet  Bye  and  Bye.  .Edison  Mixed  Quartette 

41  A  Bunch  of  Nonsense  Murry  K.  Hill 

42  Reels  and  Walk-Arounds  Leopold  Moeslein 

43  A  Busy  Week  at  Pumpkin  Center  Cal  Stewart 

44  O  That  We  Two  Were  Maying  

 Mr.  and  Mrs.  Waterous 

45  Waltz  Medley  New  Y'ork  Military  Band 

46  Selections  from  Faust.  .  Edison  Symphony  Orchestra 

47  Silver  Threads  Among  the  Gold  Will  Oakland 

48  Santiago  Flynn  Ada  Jones  and  Len  Spencer 

49  Blue  Danube  Waltz  Knickerbocker  Quartette 

50  American    Standard    and    the    New  Colonial 

Marches  Edison  Military  Band 


LATEST  INDESTRUCTIBLE  RECORDS. 


858 

859 

860 

861 

S02 

863 
864 


865 
866 

867 


Grand  Opera,   JIarch    (containing  two  airs 

from  "Carmen"  and  "Faust").  Arranged 

by  Jean  Missud  Military  Band 

The  Palms  (Words  and  Music  by  J.  Faure) . 

 Henry  Burr 

Move  on,  Mr.  Mo'on    (Words  by  Ed.  Rose. 

Music  by  Ted  Snyder)  Dorothy  Kingsley 

Don't  Go  Away  (Kendis  and  Paley)  

 Collins  and  Harlan 

Medley  of  Jigs  and  Reels  (Violin  Solo)  

.  . ."  C.  D'Almaine 

Dixie  Minstrels  No.  4  Quartette 

It  Looks  Like  a  Big  Night  To-night  (Words 

-by  Williams.    Music  by  Van  Alstyp)  

 Billy  Murray 

So'urire  D'Avril  (M.  Depret)  Orchestra 

Sun  Bonnet  Sue  (Words  by  Will  Cobb.  Music 

by  Gus  Edwards)  B.  G.  Harlan 

Honor  Bright.  I  Loves  Yer  Right,   Old  Pal 

(Gideon  and  Selden  )  Ed.  M.  Favor 


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Kearer.  My  God.  to  Thee  (Paraphrase).  Para- 
phrase by  Otto  I^angey  on  Dr.  Mason's 
"Nearer,  My  God,  to  Thee"  Military  Baud 

1  Tliink  I  see  My  Brother  Coming  Home 
I  Words  by  Ed.  Moran.  Music  by  J.  Fred 
Helf)   Arthur  Collins 

House  Cleaning  Time  (Original) ,  A  Domestic 
Episode...."  '  Spencer  and  Jones 

W'hat  a  Friend  We  Have  in  .Jesus  (Scrivea 
and  Converse)  -Tames  F.  Harrison 

Night  Trip  to  Buffalo  (OiUjinal)  Quartette 

You  Can  Look  and  You  Can  Listen  but 
M-TJ-M  Is  tlie  Word  (Words  by  Brockman. 
Music  liy  J.  Fred  llelf)  Ada  Jones 

Aldei-man  'Doolan's  Campaign  Speech  (Origi- 
nal )  Steve  Porter 

Dance  of  the  Honey  Bees  (Beuj.  Richmond) 
 Orchestra 

Cuddle  Up  a  Little  Closer,  Lovey  Mine 
(Words  by  O.  A.  Hauerbaeh.  Music  by 
Karl  Hoschna  Jones  and  Murray 

Mister  Dinkelspiel  (Words  by  Ed.  Moran. 
Music  by  J.  Fred  Helf)  Bob  Roberts 

.A''alse  Bleue  (Alfred  Margis  Chapp) .Military  Band 

In  a  Hundred  Fathoms  Deep  (Shattuck) . .  .  . 
 F.  C.  Stanley 

A  Singer  Sang  a  Song.  Song  hit  in  Sam  Ber- 
nard's Show,  "Nearly  A  Hero"  (Words  by 
W.  Heelan.    Music  by  S.  Furth)  .  .  .Ed.  Morton 

Equatorial  Ecstatic  Frolics  (L.  Snedeker)  .  . . 

Military  Band 


NEW  VICTOR  RECORDS 


10 

10 


12 


10 
10 


10 
10 


ARTHUR  PUTOK'S  BAND. 

No.  Size. 

5549  Ye  Ancients  March  (Reeves)  10 

31707  Hungarian  Fantasia  (lobani)  12 

VICTOR  DANCE  OKCH.,   WALTER  B.   ROGER.S,  CONDUCTOR. 

5569  Morning,  Cy  !  Barn  Dance  (Peters)  10 

XYDOri-IOXE  SOLO   BY  CHRIS.   CHAPMAN.   WITH  ORCH. 

5560  Dill  Pickles  Rag — Ragtime  Two-Step  

 (Johnson)  10 

MANDOLIN  AND  HARP  Gl'ITAR  DUET  BY  SIEGEL  AND  BUTIN. 

5565  American   Valor  March   10 

WHISTLING  SOLO  BY  GUIDO  GIALDINI,  WITH  ORCH. 

52007  Tout  Passe   Waltz  (Becger) 

VIOLIN    SOLO   BY    HOWARD   RATTAYj   WITH  ORCH. 

5548  Spanish  Dance   (Rehfeld) 

TENOR  Solo  by   IIAROLD  JARVIS,  WITH  ORCH. 

31706  The  Death  of  Nelson  (Braham) 

COMIC   SONGS  BY  EDDIE  MORTON^  WITH  ORCH. 

5545  Don't  Take  Me  Home  (Von  Tilzer) 

5546  Somebody   Lied   (Lloyd) 

TENOR  SOLO  BY  WILLIAM  T.  EVANS^  WITH  ORCH. 

5551  Let  Me  Like  a  Soldier  Fall  (Wallace) 

FRANK  C.  STANLEY,  BASS,  WITH  ORCH. 

5o47  Any  Old  Port  in  a  Storm  (Mills) 

COMIC  SONGS  BY  HARRY  LAUDER,  WITH  ORCH. 

58001  The  Wedding  ot"  Sandy  McNab   12 

u2008  Tobermory   ;   lO 

52009  Killiecrankie   ,  10 

DUET  BY   MISS  JONES  AND  MR.  MURRAY,  WITH  ORCH. 

o560  The  Boy  Who  Stuttered  and  the  Girl  Who 

Lisped   (Hoschna-Hauerbach)  10 

TENOR  SOLO  BY  AL.  H.   (METZ^   WILSON,  WITH  ORCH. 

5563  Wilson's  Lullaby   (Wilson)  10 

HARRY    MACDONOUGH,   WITH  ORCH. 

5567  The  Soft  Southern  Breeze   10 

HARRY    MACDONOUGH   AND    HAYDN    QUARTET,   WITH  ORCH. 

5568  Sunbonnet  Sue   (Cobb- Edwards)  10 

MALE  QUARTET  BY  THE  PEERLESS  QUARTET. 

5562  Old  Black  Joe  (Foster)  10 

COMIC   SONG  Bi'   ARTHUR  COLLINS,  WITH  ORCH. 

5561  I  Was  Roaming  Along  (Hollander)  10 

SONGS    BY    BILLY    MURRAY,   WITH  ORCH. 

5543  Be  Sweet  to  Me.  Kid...  (Howard)  10 

5550  It  Looks  Like  a  Big  Night  To-night  

 •  (Van  Alstyne)  10 

MINSTREL  RECORD,  WITH  ORCH. 

5j44  Victor  Minstrels — No.  13   10 

ALAN  TURNER,  WITH  ORCH. 

5564  Tempest  of  the  Heart  (Verdi) 

ACCORDION   SOLO   BY   J.   J.  KIMMEL. 

5447  American    Polka  (Kimmel) 

MISS  JONES  AND  MR.   MURRAY,  WITH  ORCH. 
5455  Smarty   (Von  Tilzer) 

CHOIR  RECORD  BY   THE   TRINITY   CHOIR,   WITH  ORCH 

5434  A  Mighty  Fortress  (Ein'  teste  Burg)  (Luther) 

MALE  QUARTET   BY   THE   PEERLESS   QUARTET,   WITH  ORCH. 

5460  Rah,  Rah,  Rah  (from  "The  So'ul  Kiss").... 

 (Chapel)  8 

GIUSEPPINA  HUGUET,  SOPRANO,  WITH  ORCH. 

52526  Norma — Casta  diva  (Queen  of  Heaven)  

 (Bellini)  10 

GRAND   FINALE   FROM   VERDI'S   TRAVIATA  MME.  HUGDBT, 

M.  PINI-CORSI,  M.  BADINI,  WITH  ORCH.  AND 
CHORUS   OP  LA  SCALA,  MILAN. 

58392  Travlata — Alfredo,    di    questo    core  (Alfred 
Thou  Knowest  Not),"  Finale  to  Act  II.  .  .  . 
 (Verdi)  12 

GIUSEPPINA  HUGUBT-ERKESTO  BADINI,  WITH  ORCH. 

58399  Don  Pasquale — Pronto  io  son  (My  Part  I'll 

I'lay)   (Donizetti)  12 

EMMA  CALVE,  SOPRANO. 
88134  Plaisir  d'Amour  (Love's  Delight)  (In  French) 

(Martini)  12 

EMMA  EAMES,  SOPRANO. 

SS135  (a)  Si  tu   le   veux    (Koechlin)  ;    (b)  Aubade 

Cherubin   (in  French)  (Massenet)  12 

EMILIO  DE  GOGORZ.A,  BAR. 

74118  (a)  Mother  o'  Mine  (Tours)  ;  (b)  The  Lark 
Now  Leaves  Its  Wat'ry  Nest  (in  English) 
 (Parker)  12 

PLORENCIO   CONSTANTINO.  TENOR. 

04090  Favorita — Una  vergine  (Like  an  Angel)  (in 

It(iliun)   (Donizetti)  10 

EVAN   WILLIAMS.  TENOR. 
64092  Lead  Kindly  Light  (in  English)  

 ( Newman-Dykes)  10 

i411o  Meistersinger— -Prize  So'Ug  (in  English)  . 

 (Wagner)  12 

GINA  VIAPORA,  SOPRANO. 
74116  Trovatore — Tacea  a  notte  placida  (My  Heart 
Is  His  Alone)   (in  Italian)  .'(Verdi) 

ALICE   NIELSEN,  SOPRANO. 

Figlia  del  Reggimento— Convien  partir  (" 'Tis 
Time  to  Part,"  from  Daughter  of  the  Regi- 
ment) (in  Italian)  (Donizetti) 


10 

8 


8 


7411- 


12 


12 


HENDERSON  WITH  COLUMBIA  CO. 

T.  K,  Henderson,  formerly  treasurer  and  gen- 
eral sales  manager  of  the  General  Music  Supply 
Co.,  has  entered  the  service  of  the  Columbia 
Phonograph  Co.,  General,  New  York,  on  the 
staff  Of  Harry  A.  Yerkes,  of  the  wholesale  de- 
partment. He  will  make  his  first  call  on  the 
Columbia  jobbers  and  dealers  the  coming  week. 


52 


THE  TALKING  IMACHINE  WORLD. 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  TalkiDg  Machine  World., 
"Washington,  D.  C,  Sept.  8,  1908. 
Sound  Box.    Edward  D.  Gleason,  Moores,  Pa., 
assignor  to  Victor  Talking  Machine  Co.,  Camden, 
N.  J.   Patent  No.  896,006. 

The  main  objects  of  this  invention  are  to 
simplify  the  construction  of  the  sound  box  and 
to  provide  an  improved  stylus  bar  and  stylus  bar 
mounting. 

In  the  accompanying  drawings:  Figure  1  is 
a  front  elevation  of  a  sound  box  constructed  in 

accordance  with  this 
invention;  Fig.  2  a 
longitudinal  section 
on  line  2 — 2  of  Fig. 
1;  Fig.  3  a  front  ele- 
ration  of  a  modified 
form  of  this  inven- 
tion; Fig.  4  a  longi- 
tudinal section  on 
line  4—4  of  Fig.  3; 
Fig.  5  a  front  eleva- 
tion of  a  second 
modification  of  this 
invention;  Fig.  6  a 
longitudinal  section 
on  line  6 — 6  of  Fig. 
'-^-^  ^^T^"  5;    pjg_    7   a.  front 

elevation  of  a  third  modification  of  this 
invention;  Fig.  8  a  longitudinal  section  on  line 
8 — 8  of  Fig.  7;  Fig.  9  a  front  elevation  of  a 


In  the  accompanying  drawings:  Figure  1  is 
a  front  elevation  of  a  sound  box  constructed 

in    accord  ance 


with  this  in- 
vention; Fig.  2  a 
longitudinal  sec- 
tion of  the  same 
upon  the  line  2 — 2 
of  Fig.  1,  looking 
in  the  direction  of 
the  arrows;  Fig. 
3  a  front  elevation 
of  a  modified  form 
of  this  invention; 
and  Fig.  4  a  lon- 
gitudinal section 
upon  line  4 — 4  of 
Fig.  3,  looking  in 
the  direction  of 
*  the  arrows. 

Repeating  Mechakism  foe  Sound-Repeodccing 
IVLiCHiNES.   James  H.  Stinson,  Cooke,  Mont.  Pat- 
ent No.  896,950. 
This  invention  relates  to  machines  for  the  re- 

production  of 
sound  commonly 
known  as  phono- 
graphs or  grapho- 
phones,  and  its  ob- 
ject is  to  provide 
an  improved  means 
whereby  the  needle 
commonlj'  used  in 
•^v^/^-JT  reproducer  will 
^'^j  ,  be  caused  to  return 
to    the    point  of 


panying  drawings:  Figure  1  is  a  front 
elevation  of  the  machine  constructed  in  ac- 
cordance with  this  invention,  the  parts  being 
in  position  for  the  return  of  the  needle.  Fig.  2 
is  a  side  elevation  of  the  same.  Fig.  3  is  a  plan 
view  thereof.  Fig.  4  is  a  front  elevation  show- 
ing the  parts  in  the  position  assumed  when  the 
needle  has  been  returned  and  is  ready  to  repeat 
the  piece.  Fig.  5  is  a  detail  of  one  of  the  stops 
used  in  this  device. 

Sound  Box.  Edward  D.  Gleason,  Moores,  Pa., 
assignor  to  the  Victor  Talking  Machine  Co.,  Cam- 
den, N.  J.    Patent  No.  896,008. 

The  main  object  of  this  invention  is  to  pro- 
vide an  improved,  stylus  and  mounting. 

In  the  accompanying  drawings.  Figure  1  is  a 


7 


fourth  modification  of  this  invention;  and  Fig. 
10  is  a  longitudinal  central  section  of  Fig.  9. 

Sound  Box  foe  Talking  Machines.  Edward 
D.  Gleason,  Moores,  Pa.,  assignor  to  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.  Patent  No. 
896,007. 

This  invention  relates  to  improvements  in 
sound  boxes  for  talking  machines,  and  has  for 

its  main  object  to 


starting  automati- 
cally after  a  piece 
has  been  played. 
A  further  object  of 
the  invention  is  to 
provide  means  by 
which  this  may  be 
done  without  in- 
jury to  the  record 
or  other  parts  of 
the  machine. 

In     the  accom- 


front  elevation  of  a  sound  bo.\.  cunstrucied  in 
accordance  with  this  invention;  Fig.  2  a  longi- 
tudinal section,  and  Fig.  3  a  top  plan  view  of  the 
same  partly  in  section;  Figs.  4  and  5  are  a  front 
elevation  and  a  longitudinal  section,  respectively, 
of  modified  forms  of  this  invention;  and  Figs. 
6,  7  and  8  are  a  front  elevation,  a  longitudinal 
section  and  a  top  plan  view,  respectively,  of  a 
further  modification  in  the  form  of  this  inven- 
tion. 

Attachment  foe  Phonogbaphic  Machines. 
Franklin  Hardinge,  Chicago,  111.  Patent  No. 
895,456. 

This  invention  relates  to  that  class  of  phono- 
graphic machines  in  which  the  sound  waves  are 
recorded  upon  wax  or  composition  fashioned  into 
a  cylindrical  or  slightly  conical  shape.  As  is  well 
known  to  those  familiar  with  the  art,  the  ma- 
jority of  these  machines  are  constructed  to  ac- 
commodate what  is  known -as  the  standard  rec- 
ord. Other  machines  are  constructed  which  ac- 
commodate what  is  known  as  the  intermediate 
record,  a  record  of  larger  diameter;  and  there 
are  also  machines  manufactured  which  accom- 


provide  a  box  hav- 
ing an  improved 
stylus  mounting 
whereby  a  weight 
may  be  used  to 
c  o  u  n  t  e  rbalance 
the  stylus. 

Figure  1  is  a 
front  elevation  of 
a  sound  box  con- 
structed in  ac- 
cordancewith  this 
invention;  Fig.  2 
a  longitudinal  sec- 
tion of  the  same 
on  line  2—2  of 
Fig.  1;  Fig.  3  a 
front  elevation  oi  a  modified  form  of  this  in- 
vention, and  Fig.  4  a  longitudinal  section  on 
line  4—4  of  Fig.  3. 

Sound  Box  for  T.vlkino  Machines.  Edward 
D.  Gleason,  Moores,  Pa.,  assignor  to  the  Victor 
Talking  Machine  Co.,  Camden.  N.  J.  Patent  No. 
896,009. 

The  main  objects  of  this  invention  are  to  pro- 
vide In  a  sound  box  an  improved  stylus  bar  and 
mounting,  and  an  improved  means  of  connect- 
ing the  stylus  bar  to  the  diaphragm. 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value.  J- 

Write  for  Catalo^^ue.  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


53 


modate  what  is  known  as  concert  records,  a  rec- 
ord of  still  larger  diameter.  It  is  well  known 
that  talking  machines  at  the  present  time  are 
constructed  to  accommodate  but  one  of  these 
sizes,  and  it  is  the  object  of  this  invention  to 
provide  improved  means  whereby  any  of  these 
three  records  of  different  sizes  may  be  accommo- 
dated, in  a  single  machine. 


Figure  1  is  an  elevation  view  of  the  inven- 
tion, parts  being  broken  away  to  more  clearly 
illustrate  the  same;  Fig.  2  is  a  section  taken  on 
line  2—2  of  Fig.  1. 

Sound  Amplifies  foe  Phonogeaphs  and  Talk- 
ing Machines.  John  H.  J.  Haines,  New  York. 
Patent  No.  895,853. 

This  invention  relates  to  talking  machines,  and 
has  special  reference  to  a  type  of  device  for 
amplifying  the  reproduction  of  sound  from  a 
record  cylinder  or  plate,  comprising  a  friction 
roll  and  shoe  introduced  between  the  stylus  bar 
and  the  diaphragm,  whereby  the  vibrations  of 
the  stylus  are  reproduced  in  the  diaphragm  in  an 
amplified  degree.  The  object  of  the  invention 
is  to  provide  a  construction  of  amplifier  which 
will  increase  the  loudness  of  the  reproduction 
very  considerably  without  loss  of  definition  or 
articulation.  A  further  object  is  to  provide 
means  whereby  the  degree  of  loudness  of  the 
reproduction  can  be  varied  at  will  and  by  simple 
mechanism  and  manipulation. 

In  carrying  out  the  invention  a  form  of  shoe 
is  utilized  on  the  friction  roll,  which  encom- 
passes more  than  one-half  of  the  circumference 
thereof,  and  the  inventor  then  connects  one  end 
of  this  shoe  with  the  stylus  lever  in  such  a  way 
that  the  outward  thrusts  of  the  stylus  created 
by  the  vertical  undulations  in  the  record  groove 
drive  the  shoe  into  intimate  contact  with  the 
roll,  while  the  friction  roll  and  shoe  are  caused 
to  bodily  follow  the  stylus  in  its  inward  strokes, 
permitted  by  the  depressions  in  the  record 
groove.  The  undulations  in  the  record  groove 
are  made  up  of  crests  and  depressions  of  vary- 
ing depth  and  shape,  and  it  is  found  that  by  so 
organizing  the  lever  system  that  the  crests  of 

the  record  groove 
will  act  directly 
to  increase  the 
friction  of  the 
shoe,  the  sharp- 
est and  clearest 
reproduction  i  s 
obtained.  At  the 
same  time  the  ar- 
rangement must 
be  such  that  when 
the  stylus  enters 
a  depression  in 
the  groove,  the 
friction  shoe  and 
roll  will  follow  it, 
so  that  the  shoe 
will  receive  the  full  effect  of  the  thrust  caused 
by  the  next  succeeding  crest.  This  following-up 
action  of  the  roll  and  shoe  therefore  increases 
the  loudness,  but  it  also  retains  the  purity  or 
definition  because  it  overcomes  any  tendency  of 
the  shoe  to  rattle  or  loosen  from  the  roll  during 
the  recessions  or  inward  strokes  of  the  stylus. 

The  friction  roll  is  carried  at  the  end  of  a 
swinging  shaft  as  usual,  and  its  weight  is  sup- 
plemented by  a  weighted  nut  applied  to  the  end 
of  the  shaft  in  the  usual  manner,  the  total 
weight  at  the  end  of  the  shaft  being  predeter- 
mined in  proportion  to  the  coefficient  of  friction 
between  the  roll  and  shoe,  so  that  when  the 
machine  is  in  operation,  the  vibratory  system 
will  be  floating  in  stable  equilibrium  at  a  certain 
elevation  or  distance  from  the  record  tablet 
where  the  stylus  will  be  in  operative  relation  to 


the  record,  and  the  viorations  due  to  the  rubbing 
of  the  shoe  upon  the  roll  will  be  at  a  certain 
constant  rate  suitable  to  co-operate  with  and  aug- 
ment the  vibrations  which  are  to  be  superposed 
thereon  by  the  reproducing  stylus.  Under  this 
floating  condition,  there  will  be  no  effective  force 
applied  to  the  stylus  to  compel  it  to  follow  the 
undulations  of  the  record  groove,  and  the  in- 
ventor therefore  adds  to  the  vibratory  system 
a  supplemental  weight  or  spring  so  applied  as 
to  create  a  tendency  of  the  roll  and  shoe  to  press 
the  stylus  against  the  record  surface,  thus  com- 
pelling the  stylus  to  follow  the  undulations  of 
the  record  groove  and  to  react  upon  the  friction 
shoe.  This  extra  weight  or  spring,  therefore, 
supplies  the  means  for  causing  the  friction  roll 
and  shoe  to  bodily  follow  the  movements  of  the 
stylus  bar.  -But  it  must  be  and  is  so  associated 
with  the  vibratory  system  that  the  vibrations  of 
the  stylus  are  not  absorbed  thereby,  but  on  the 
contrary  are  devoted  entirely  to  varying  the 
grip  of  the  shoe  upon  the  roll. 

Figure  1  is  an  end  elevation  of  a  portion  of 
a  talking  machine  and  the  improved  amplifying 
attachment,  some  parts  being  broken  away.  Fig. 
2  is  a  plan  of  the  mechanism  at  the  end  of  the 
swinging  shaft.  Fig.  3  illustrates  a  modification 
of  the  stylus  bar. 

Recced  foe  Talking  Machines.  Eldridge  R. 
Johnson,  Merion,  Pa.,  assignor  to  Victor  Talking 
Machine  Co.,  Camden,  N.  J.    Patent  No.  895,059. 

This  invention  relates  to  improvements  in 
sound  records  of  either  the  cylindrical  or  disc 
type,  and  has  for  its  object  to  provide  an  im- 
proved record  such  that  the  walls  of  the  grooves 
shall  be  so  formed  as  to  reproduce  the  sounds  of 
the  record  in  tones  more  clear  and  distinct  than 
has  heretofore  been  possible  from  records  of 
prior  construction. 

In  forming  records  upon  sound  recording  ma- 
chines for  use  in  talking  machines,  such  as  the 
gramophone,  where  the  sound  waves  are  re- 
corded in  the  form  of  a  groove  of  even  depth 
having  lateral  undulations  as  distinguished  from 
an  undulatory  groove  of  varying  depth,  as  in  the 
type  of  machines  of  which  the  phonograph  is 
an  illustration,  it  is  essential,  in  order  to  produce 
a  clear  record,  that  the  material  be  neatly  and 
cleanly  cut  from  the  grooves  in  the  process  of 
recording  so  that  smooth,  well-defined  surfaces 
be  formed  in  the  walls  of  a  well-defined  groove. 

In  the  art  of  making  sound  records,  compara- 
tively little  attention  has  been  paid  to  the  finish- 
ing and  the  forming  of  the  surfaces  of  the  walls 
of  the  record  groove.  The  vertical  groove  has 
heretofore  been  cut  by  a  recording  tool,  which, 
owing  to  the  character  of  the  groove  and  the 


shape  of  the  tool,  has  not  only  had  a  tendency 
to  tear  the  material  of  the  record,  or  distort  the 
same,  so  as  to  form  roughnesses  which,  in  the 
reproduction  of  the  record  or  its  duplicate,  cause 
disagreeable  sounds,  owing  to  the  harsh  vibra- 
tions of  the  diaphragm  caused  thereby,  but  also, 
among  other  things,  in  the  vertical  type  of  rec- 
ord, the  resistance  on  the  cutting  stylus  in  goug- 
ing out  the  material  increases  in  proportion  to 
the  depth,  which  objection  is  overcome  in  the 
cut  laterally  undulating  record  groove,  where 
the  resistance  to  the  force  exerted  by  the  cutting 
stylus  is  uniform  and  even. 

Mr.  Johnson  has  discovered  by  careful  experi- 
ments that  the  best  results  are  obtained  in  a 
cut  out  laterally  undulatory  groove  of  substan- 
tially constant  depth  in  a  record  tablet,  prefer- 
ably of  wax  or  other  suitable  material,  and  fur- 
thermore, when  the  walls  of  the  groove  diverge 
from  the  bottom  of  the  same  to  the  surface  of 
the  record,  or,  more  superficially,  when  the  walls 
of  the  groove  are  formed  by  surfaces  which  in 
cross  section  give  the  lines  of  a  segment  of  an 

ellipse,  the  groove 
being  widest  at  its 
mouth,  and  gradu- 
ally diminishing  in 
its  width  toward  the 
bottom.  By  this  con- 
"S;*^  struction,  the  mate- 
[j^r  -n  rial   is  neatly  and 

 J  accurately    cut  out, 

and  forms  a  groove 
having  smooth  and 
well-defined  walls; 
the  recording  needle 
has  greater  freedom 
of  oscillation,  and  by. 
reason  of  the  relative 
contour  of  the  walls 
of  the  groove  with 
the  outline  of  the  needle,  this  construction  pre- 
vents any  binding  effect  and  secures  a  maximum 
ease  of  movement  of  the  needle  with  a  minimum 
of  wear  upon  the  record. 

Figure  1  is  a  sectional  view  of  a  record  show- 
ing a  recording  tool  in  operation  in  connection 
therewith,  parts  of  said  recording  tool  being 
shown  in  section;  Fig.  2  is  a  large  cross  sec- 
tional view  of  the  record  showing  the  shape  of 
the  groove  as  formed  therein;  Fig.  3  is  a  sec- 
tional view  showing  a  form  of  groove  having 
perpendicular  walls  in  connection  with  a  needle 
with  an  outline  siibstantially  like  that  of  the 
end  of  the  record  groove;  Fig.  4  shows  a  groove 
of  substantially  the  same  character  as  that 
shown  in  Fig.  3,  with  the  stylus  point  of  the 


My  Dear  Sir: 


^  We  desire  to  impress  as  emphatically  as  we  can  the  dealers  of  Michigan, 
Northern  Ohio  and  Northern  Indiana  with  the  important  fact : 

^  That  our  lines  of  Phonographs,  Talking  Machines,  Records,  and  all 
Accessories  have  never  been  so  thoroughly  full  and  complete  as  they  are 
now.    The  demands  of  the  trade  justify  our  carrying  very  large  stocks. 

<5  Then  our  Shipping  Department  is  in  readiness  at  all  times  to  promptly 
fill  orders  and  ship  the  goods  without  a  minute's  delay.  We  always  have  in 
stock  what  the  dealer  wants,  and  we  solicit  orders — "  hurry"  orders,  by  wire 
or  long-distance  'phone,  because  we  can  ship  the  goods  the  same  day. 

^  Have  you  tried  the  Indestructible  Records?  If  not,  you'll  find  it  profit- 
able to  do  so.    We  can  supply  all  orders. 

^  We  earnestly  and  respectfully  solicit  your  business  in  the  confidence  that 
the  results  will  be  mutually  profitable. 

AMERICAN  PHONOGRAPH  COMPANY 

DETROIT,  MICH. 


54 


THE  TALKING  MACHINE  WORLD. 


ordinary  construction  in  place  therein;  Fig.  5 
is  a  plan  view  of  tlie  record  disc  sliowing  the 
grooves  spirally  arranged  in  the  surface  thereof; 
Fig.  6  illustrates  a  part  of  the  record  showing  a 
single  record  groove  greatly  magnified  and  dis- 
closing the  uudulatory  form  of  the  sound  waves. 

PnoNOGBAPH.  Hermann  Schroeder,  New  York. 
Patent  No.  89.5,900. 

This  invention  comprehends  certain  new  and 
useful  improvements  in  phonographs  and  relates 

^particularly   to  a 
>  casing   or  sound 
.  amplifying  means 
■which  aims  to  en- 
hance the  charac- 
ter of  the  sound. 
Figure   1   is  a 
^=^^'^  longitudinal  sec- 
tional  view  of  a 
phonograph  em- 
bodying   the  im- 
provements of  the 
invention;   Fig.  2 
is     a  horizontal 
sectional  view 
thereof;  and  Fig. 
3  is  a  detail  sec- 
^  tional  view  illus- 

trating a  deflector  that  is  employed. 

Phoa^ographt.  Isidore  Kitsee,  Philadelphia, 
Pa.    Patent  No.  896,302. 

This  invention  relates  to  an  improvement  in 
phonography.  Its  object  is  to  produce  a  phono- 
graphic record  with  the  aid  of  which  sounds 
may  be  reproduced. 

In  the  drawing.  Figures  1  and  2  are  plan 
views  of  records  at  different  stages,  and  Fig.  3 
is  a  sectional  view  of  the  finished  record. 

To  produce  the  final  record  in  accordance  with 
this  invention,  it  is  first  necessary  to  produce  the 
recording  lines,  due  to  the  sound  waves,  in  a 
manner  so  as  to  be  able  to  photograph  the 
same;  and  in  the  drawing.  Figure  1  illustrates 
this  step  of  the  invention;  and  in 
this  figure,  1  is  the  material  on 
which  the  lines  of  record  are 
marked,  and  2  are  the  lines  of 
record.  The  material  1  should  be 
transparent,  and  the  lines  2 
-'Opaque  to  the  rays  of  light.  It  is 
found  that  tracing  cloth  is  well 
adapted  for  the  purpose  and  a 
very  expedient  way  of  producing 
the  lines  of  record  is  by  •simply 
drawing,  with  the  aid  of  a  colored 
fluid,  the  lines  on  said  cloth;  the 
means  to  draw  said  lines  being  operatively  re- 
lated to  the  phonographic  diaphragm.  This 
plate  or  record  is  used  as  a  positive  to  produce 
photographically  a  negative  therefrom. 

The  process  of  producing  a  photographic  nega- 
tive is  well  understood  and  does  not  need  to  be 
enlarged  upon  here.  It  suflices  to  say  that  those 
places  which  are  in  the  positive  opaque  to  the 
rays  of  light  will  be  produced  in  the  negative  in 
a  manner  so  as  to  be  transparent  to  the  rays 
of  light  and  vice  versa;  the  places  transparent 
to  the  rays  of  light  on  the  positive  will  be 
opaque  to  the  rays  of  light  on  the  negative,  pro- 
vided that  the  negative  is  made  and  washed  in 
accordance  with  the  usual  process,  and  Fig.  2 
represents  such  a  negative;  in  this  figure,  3 
designates  the  part  opaque  to  the  rays  of  light 
and  2  the  lines  of  record  now  transparent  to  the 
rays  of  light. 

To  produce  a  record  plate,  wilh  the  aid  of 
which  sounds  may  be  reproduced,  recourse  is 
made  to  the  following  arrangement:  The  in- 
ventor covers  a  suitable  base,  such  for  instance 
as  a  metallic  plate,  with  a  comparatively  thick 
layer  of  gelatin,  in  which  a  chrome,  such  for 
instance  as  a  bi-chromate  of  potassium,  is  dis- 
solved. This  plate  is  carefully  screened  from  the 
rays  of  light.  After  the  plate  has  dried,  that  is, 
ripened,  it  is  stibjected  to  the  rays  of  light  wilh 
the  interposition  of  the  negative.  The  rays  of 
light  will,  therefore,  only  strike  those  parts  of 
the  gelatin  coating  which  are  not  protected  by 
the  opaque  material  of  the  negative.  In  other 
words,  only  sudi   |i;\rls  of  the  gelatin  coating 


will  be  e.xposed  to  the  light  as  correspond  to 
the  transparent  lines  of  record  on  the  negative; 
all  other  parts  of  the  gelatin  coating  being 
screened  from  the  rays  of  light  by  the  opaque 
parts  of  said  negative.  After  the  necessary  ex- 
posure, the  gelatin  plate  is  removed  from  the 
source  of  light.  When  a  gelatin,  intermixed 
with  a  •  bi-chromate  of  potassium,  is  exposed  to 
the  rays  of  light,  those  parts  on  which  the  rays 
of  light  fall  will  become  hard  and  dry,  whereas, 
such  parts  which  are  screened  from  the  rays  of 
light  will  remain  in  their  pliable  state.  When 
now  a  gelatin  so  prepared  is  moistened  with 
luke-warm  water,  those  parts,  formerly  exposed 
to  the  rays,  will  remain  unaltered,  but  the  parts 
screened  from  the  rays  will  take  up  part  of  the 
water  and  will  thereby  swell  up.  The  plate  so 
manipulated  will  present  a  surface  comprising 
raised  and  depressed  parts.  The  raised  parts 
are  due  to  the  swelling  up  of  the  gelatin  for- 
merly screened  from  the  light,  and  the  de- 
pressed parts  represent  the  gelatin  not  raised 
through  the  action  of  the  water.  It  has  been 
necessary  to  thus  make  clear  the  action  of  light 
on  gelatin  having  intermixed  therein  a  bi-chro- 
mate of  potassium,  so  that  the  production  of  the 
final  record  should  be  well  understood  by  per- 
sons versed  in  the  art. 

As  stated  above,  the  plate  of  gelatin  is.  after 
due  exposure  to  the  light,  removed  from  this 
source.  To  produce  the  necessary  change  in 
this  gelatin  plate,  so  as  to  be  able  to  use  the 
lines  of  record  for  the  reproduction  of  sound, 
it  is  necessary  to  depress  these  lines,  or  what  is 
the  same — to  raise  the  parts  intervening,  and 
for  this  purpose  the  plate  is  subjected  to  the 
action  of  moisture.  Fig.  3  represents  such  final 
record,  and  in  this  record,  5  is  the  support  plate; 
4  the  prepared  gelatin,  and  2  are  the  lines  of 
record,  here  shown  in  intaglio. 

HoEX.  Leonard  L.  Terhune,  Newark.  N.  J. 
Patent  No.  896,672. 

The  object  of  this  invention  is  to  produce  a 
horn  for  use  in  amplifying  the  vibrations  pro- 
duced by  the  sound  box  of  a  phonograph  or  like 
instrument,  of  such  a  size  that  it  shall  possess 
greater  strength  for  a  given  weight  of  material 
used  and  at  the  same  time  improve  the  carrying 
and  amplifying  qualities  of  such  an  instrument. 

Hitherto,  in  the  manufacture  and  shipment  of 
horns,  great  difiiculty  has  been  experienced  in 
producing  a  horn  of  the  requisite  strength  to 
stand  the  wear  and  tear  of  rough  usage  from  the 
thin  material  which  it  is  necessary  to  use  in 
such  manufacture.  It  has  been  found  that,  by 
making  up  the  horn  of  elements  which  have 
short  curvature,  the  inventor  is  able  to  produce 


a  horn  from  relatively  light  material  which 
shall  have,  not  only  the  requisite  strength,  but 
improved  sound-carrying  and  amplifying  quali- 
ties. 

The  configuration  of  the  bell  and  body  of  the 
horn  lends  itself  admirably  to  the  manufacture 
of  the  structure  from  other  materials  than  sheet 
metal,  as  for  example,  papier  mache  or  glass, 
and  in  case  either  of  the  latter  named  materials 
is  used,  the  whole  horn,  i.  e.,  body  and  bell 
mouth,  may  be  pressed  to  shape  m  suitable  molds 
or  dies,  thereby  forming  horns  of  a  single  in- 
tegral piece  of 
material,  and  the 
resulting  horns 
will  be  found  to 
possess  greater 
strength  and  bet- 
t  e  r  sound-carry- 
ing qualities  than 
if  made  up  of  sep- 
arate parts  from 
those  materials. 
In  some  cases  a " 
conical  body  is', 
made  of  metal  as 
usual  and  the  bell 
of  glass,  papier  mache  or  other  suitable  mate- 
rial. In  any  case,  the  petal  sections  are  both 
longitudinally  and  laterally  arc-shaped. 

In  the  accompanying  drawings,  forming  a  part 
of  this  specification.  Figure  1  is  a  side  view  of 
a  complete  horn,  embodying  these  improvements. 
Fig.  2  is  a  cross-section  on  line  x — x  of  Fig.  1, 
and  Fig.  3  is  a  similar  cross-section  of  a  modified 
form. 

Method  of  >Iakij,-g  Souxd  Records.  William 
H.  Hoyt,  Wyoming,  N.  J.    Patent  No.  897,254. 

This  invention  relates  to  methods  of  making 
sound  records,  particularly  of  the  fiat  or  disc 
type,  and  has  for  its  object  to  provide  a  method 
for  producing  a  light,  strong  and  durable  record 
of  this  character  which  will  be  practically  un- 
breakable and   which  will  not  be  affected  by 


f#  ,   ' 

i^-                                            I        -  -  

— ^  .z_ 

changes  of  temperature  or  moisture.  To  this 
end  the  record  is  made  of  a  suitable  body,  such 
as  cardboard,  and  provided  with  a  facing  of 
celluloid  or  like  material,  which  is  connected 


Grinnell  Bros. 


DETROIT,  MICH. 


The  New  $200,000 

Grinnell  Building 


Conc  i'dcil  to  he  the  m  o  .s  t 
lu'nutiftil  and  host  equipped 
Music  House  in  the  I'.  S. 


Largest  Michigan  Jobbers  of  the  complete 

EDISON  ^  VICTOR 


Lines,  including  Records  and  Accessories 

We  have  evervthinc  in  SUNDRIES,  including:  AUTOMATIC 
STOPS,  REPEATING  ATTACHMENTS.  HORN  CONNECTIONS. 
CRANES.  TONE  MODIFIERS.  BRUSHES,  ETC. 

No  annoying  delays  if  you  order  from  us.  All 
orders  filled  same  day  received. 

We  carry  every  Record  listed  hy  the  Edison  and  Victor  Co.'s. 
Not  one  of  each,  hut  dozens,  yes.  hundreds  each  of  the  more  popular 
nuinhers. 

An  extensive  line  of  RECORD  CABINETS  at 
prices  that  are  RIGHT. 

If  you  are  a  Victor  or  an  Edison  Dealer  in  our  territory  com- 
municate with  us  and  learn  of  somcthinK  ver>'  much  to  your  advan- 
tage and  profit.    Address :  — 


GRINNELL  BROS., 


Grinnell  Building 
DETROIT,  MICH. 


THE  TALKING  MACHINE  WORLD. 


55 


with  the  cardboard  by  means  of  an  intermediate 
layer  or  a  binder,  such  as  shellac,  which  also 
prevents  warping  of  the  record. 

An  apparatus  of  any  suitable  construction  may 
be  employed  in  carrying  out  this  method  for 
forming  or  molding  the  records,  the  accompany- 
ing drawing  illustrating  an  ordinary  form  of 
such  apparatus. 

Figure  1  shows  the  parts  in  position  before 
molding,  and  Fig.  2  represents  them  in  the  posi- 
tion they  occupy  during  molding. 

Mechanism  for  Driving  the  Diaphragms  of 
Disc  Phonographs.  Blise  C.  Boulanger  and  Jean 
Baptiste  Delaye,  Paris,  France,  assignors  by 
mesne  assignments  to  Societe  Arthur  Cerf  Et 
Cie,  same  place.    Patent  No.  897,053. 

The  invention  has  for  its  object  to  produce  the 
displacement  of  the  sound  box  of  disc  phono- 
graphs in  an  automatic  manner,  while  dispens- 
ing with  the  costly  parts  (which  are  also  diffi- 
cult to  regulate)  such  as  are  ordinarily  em- 
ployed.   The  displacement  is  ordinarily  effected 

by  means  of  a 
screw  carriage 
with  which  there 
are  engaged  at 
will  the  jaws  of  a 
nut  fixed  to  the 
T  fitting  for  the 
trumpet  and  serv- 
ing to  displace  it. 
This  disengage- 
ment of  the  sound 
box  from  the  disc 
is  effected  in  the 
mechanism      d  e  - 

  scribed,  in  a  spe- 

y  E  T' y      V  '■      "      -  -J  manner;  in 

addition,  an  arrangement  described  permits  of 
recording  or  reproducing  phonographic  post 
cards. 

Figure  1  is  a  side  elevation  of  the  apparatus 
as  a  whole.  .  Fig.  2  is  a  plan  view  of  the  appa- 
ratus shown  in  Fig.  1.  Fig.  3  represents  a  front 
elevation  of  the  regulating  mechanism.  Fig.  4 
is  a  front  elevation  'of  the  sound  box  lifting 
mechanism. 

Phonogram.  Brian  F.  Philpot,  of  Slingerlands, 
and  Frederick  W.  Matthews,  of  New  York,  N.  Y., 
assignors  to  Indestructible  Phonographic  Record 
Co.,  West  Virginia.    Patent  No.  892,301. 

This  invention  relates  to  improvements  in 
cylindrical  phonograms  or   sound   records  for 

talking  machines 
and  the  principal  ob- 
jects are  to  cheaply 
produce  such  devices 
having  the  sound 
record  on  a  shell  of 
hard  or  "indestruc- 
tible" material  like 
celluloid,  backed  by 
a  suitable  material 
and  provided  with 
bearing  rings  of  rela- 
tively low  coefflcient 
of  expansion  on  the 
ends  to  engage  the 
machine  mandrel. 

Figure  1  is  a  view 
of  one  of  the  bear- 
"  ing  rings;  Fig.  2  a 
view  of  the  other  bearing  ring;  Fig.  8  a  sec- 
tional view  of  the  improved  backing  with 
the  rings  inserted  but  without  the  record  shell; 
Fig.  4  a  like  view  with  the  rings  secured  to  the 
backing  which  has  been  surfaced  to  receive  the 
shell;  and  Fig.  5  a  view,  partly  in  section  of  a 
complete  phonogram  on  a  machine  mandrel. 

Any  suitable  backing  material,  such  as  paper 
or  cardboard,  is  formed  into  tubes  of  proper 
length  and  forms  the  foundation  of  the  phono- 
gram. 


LUBRICATE  A  LITTLE. 

It  Will  Pay  Talking  Machine  Men  as  Well  as 
Every  One  Else. 


TO  HANDLE  THE  EDISON  LINE. 


Gibson  Bros.,  a  large  music  house  of  Roches- 
ter, N.  Y.,  are  among  the  latest  firms  to  take  on 
Edison  phonographs  and  records,  stocking  a  full 
line  of  records  by  the  Presidential  candidates  ou 
the  first  order. 


One  of  the  nicest  ways  to  put  an  engine  or  a 
dynamo  out  of  commission  is  to  put  sand  or 
emery  powder  in  the  oil  cups. 

Friction  will  do  the  rest. 

If  it  wasn't  for  the  lubricant  you  couldn't  run 
an  engine  five  minutes. 

And  you  can't  run  a  business  without  it  either. 

About  half  the  businesses  in  the  country 
would  be  a  lot  better  off  if  more  attention  were 
paid  to  the  grease-cups.  Sometimes  it  is  the  in- 
ternal mechanism  that  needs  the  oil  and  lots 
oftener  it  is  the  part  that  the  public  sees. 

Right  here  it  might  be  well  to  elucidate.  By 
lubricant  we  mean  tact. 

Day  after  day  in  the  shops  and  stores  of  the 
country  there  are  arising  situations  that  men- 
ace the  welfare  of  the  institution  and  which 
might  have  been  avoided. 

An  ill-natured  reprimand,  an  unexplained  pro- 
motion, a  summary*  dismissal — all  these  put 
emery  powder  in  the  grease-cups,  says  the  Hard- 
ware Dealers'  Magazine. 

It's  just  as  easy  to  say  "No"  with  a  smile  as 
with  a  curse.  There  are  some  men  who  can  say 
"No"  in  response  to  a  request  for  more  salary 
and  say  it  in  such  a  way  that'  it  sounds  better 
than  "Yes." 

But  there  are  a  great  many  more  who  cannot. 

The  best  business  captains  and  generals  don't 
say  "Go" — they  say  "Come  on,  boys."  You  can't 
drive  men  as  easily  as  you  can  lead  them. 

Many  a  sale  has  been  lost  and  many  a  cus- 
tomer turned  into  an  enemy  by  the  lack  of  tact 
on  the  part  of  an  employee. 

Keep  sand  out  of  the  grease-cups. 

The  fellow  who  doesn't  believe  in  advertising 
is  blood  brother  to  the  farmer  who  doesn't  be- 
lieve in  using  fertilizer. 


VACATIONS  WITH  UNIVERSAL  CO. 


The  office  force  of  the  Universal  Talking  Ma- 
chine Mfg.  Co.,  Newark,  N.  J.,  have  finished  up 
their  vacations  and  are  at  their  respective  posts 
of  duty  getting  together  on  the  fall  trade,  which 
they  expect  to  be  very  satisfactory.  B.  G.  Royal, 
the  president,  came  over  from  Philadelphia, 
Tuesday,  staying  at  the  factory  until  Friday,  his 
regular  routine.  J.  A.  Macnabb,  vice-president, 
general  manager  and  superintendent,  who  had 
been  visiting  friends  in  New  Haven,  Conn.,  for 
the  past  two  weeks,  was  on  hand  August  31.  Gus 
Vielage,  treasurer  and  office  manager,  came  in  a 


week  ago.  At  the  recording  laboratory  in  New 
York,  Henry  J.  Hagen,  the  manager,  and  his 
office  assistant,  Miss  Burke,  who  had  been  at 
Lake  Hopatcong,  N.  .1.,  for  a  fortnight,  resumed 
work  August  31.  During  their  absence  record- 
ing operations  were  suspended.  Mr.  Hagen  an- 
ticipates a  busy  fall. 


TAFT  RECORDS  IN  INDIANAPOLIS. 

Demonstration  Before  the  Columbia  Club, 
Under  Auspices  of  Koehring  &  Bro. — Victor 
Auxetophone  Used. 


(Special  to  The  Talking  Macliine  Wovld.) 

Indianapolis,  Ind.,  September  6,  1908. 
The  Taft  phonographic  record  has  finally  come 
into  public  use  in  Indianapolis.  The  demonstra- 
tion was  given  before  the  members  of  the  Colum- 
bia Club,  the  principal  Republican  organization 
of  the  state  and  was  given  in  the  roof  garden  of 
the  Columbia  Club.  Half  a  dozen  or  more 
speeches  from  the  lips  of  the  candidate  were 
given  to  the  audience  by  means  of  a  Victor  auxe- 
tophone-which  was  lent  to  the  club  by  C.  Koehr- 
ing and  Bro.,  talking  machine  dealers  on  Vir- 
ginia avenue.  Almost  as  many  women  as  men 
gathered  on  the  roof  and  the  women  who  were 
elaborately  gowned  cheered  lustily.  Morning 
newspapers  gave  notice  of  the  meeting  on  their 
first  pages  and  paid  high  tribute  to  the  clear 
tones  of  the  talking  machine. 


COMMERICAL  TRAVELERS  IN  CHILE. 


Commercial  travelers  are  admitted  to  Chile 
without  any  restrictions,  and  may  travel  and  do 
business  without  special  permission  or  license. 
Such  travelers  on  entering  Cuba  are  treated  in 
the  same  manner  as  ordinary  travelers,  and  at 
present  are  not  required  to  pay  a  license  fee  in 
any  of  the  provinces.  There  is  no  special  law  in 
Ecuador  respecting  travelers.  No  license  is  re- 
quired, and  samples  are  admitted  free  of  duty, 
provided  a  written  guaranty,  signed  by  some  re- 
sponsible firm  of  the  port  of  entry,  is  presented 
to  the  collector  of  customs  to  the  effect  that  the 
samples  will  be  reshipped  within  a  specified 
time,  either  three,  six,  nine,  or  twelve  months 
from  date  of  entry. 


Max  Landay,  of  Landay  Bros,  and  the  Zed  Co., 
New  York,  in  company  with  B.  Feinberg,  the 
popular  dealer  of  Chicago,  were  in  the  Catskill 
Mountains,  N.  Y.,  for  a  couple  of  weeks  having 
the  time  of  their  lives.  Mr.  Landay  returned  to 
his  Fifth  avenue  headquarters  August  31.  On  the 
15th  of  the  month  he  will  start  on  a  selling  trip. 


6i 


ItPaystoThink*' 


REASONS  should  con- 

===  nect  yourself  with  us 
are  too  numerous  to  mention.  We 
will  say,  however,  that  if  you  want 
the  best  service  you  have  ever  en- 
joyed in  the  prompt  and  complete 
filling  of  orders  use  us.  We  are  rep- 
resentative jobbers  of  the 

VICTORand  EDISON 

product  and  carry  a  separate  and 
distinct  stock  of  both  for  wholesale 
purposes  only,  insuring  absolutely 
new  and  fresh  goods. 

SPKCIAT    ^    The  illustration  shows  our  150  Peg  Cylinder  Cabinet.    The  best  value 
*    for  the  money  in  the  country.    Write  for  prices  and  catalogue. 

LOUIS    BUEHN    &  BRO. 


No.  123.   Holds  150  Records 


43  IMortti  9th  Street, 


PHILADELPHIA,  F»A. 


56 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  MacKines  in  America 


OLIVER  DITSON  COMPANY 

Are  the  largest  Eastern  Distributors  of 

Victor  Talking  Machines 
and  Records 

Orders  from  Dealers  are  filled  more 
promptly,  are  packed  better,  are  deliver- 
ed in  better  condition,  and  filled  more 
completely  by  this  house  than  any  other 
house  m  the  Talking  Machine  business, 
so  our  customers  tell  us. 

150  Tremont  St.,  BOSTON,  MASS. 


Chas.H.Ditson&Co. 

Have  the  most  completely 
appointed  and  best  equipped 

VICTOR  TALKING  MACeilV£ 
— —  Department  

IN  NEW  YORK  CITY 

to-day.  and  solicit  orders  from  dealers,  with  the  assurance 
that  they  will  be  filled  more  prompdy,  and  delivered  in 
better  condition  than  they  can  be  from  any  other  source. 

Nos.  8-10-12  East  31th  St.,  NEW  YORK  CITY 


UP-TO-DATE  JOBBERS  OF,  BOTH 

EDISON 
VICTOR 

STANDARD 
TALKING  MACHINE  CO. 

435-7  Wood  St.,   PITTSBURG,  PA. 

TRY  A  JOBBER  WHO  WILL  FILL  YOLTR 
ORDERS  COMPLETE  AND  SHIP  THEM  THE 
DAY  RECEIVED. 


You  Can  Get  Goods  Here 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  Ins 
from  us  get  brand  new  goods  just  as  they  com© 
from  the  factory. 

LAWRENCE  McGREAL,       Milwaukee,  Wis. 


NEW  ENGLAND 

JOBBING  HE.ADQUARTER5 

EDISON    AND  VICTOR 

Mo,chlne3.  Records  Sknd  S\applles. 
THE    EASTERN    TALKING    MACHINE  CO. 
177  Tremont  Street  -        BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEN,    IM.  J- 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Srock  in'New  Jersey. 


JOHN  F.  ELUS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

VICTOR  TalKIno 
-v  M.'K^  M.  v-rr%.  Machines 

and   RECORDS    Wbole&ale  and 

RetaU 

Largest  Stock  In  the  South 

PgRRY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

218  South  High  Street.  Columbus,  Ohio. 

Edison  inODrDO    V'ctor  Talking 

Phonographm      ■IllnnrniV  Machines 
and    Rsoords   UUUULIIU   a„d  Raoords 


TILADE-MAKK 

BROADWAY  and  17th  ST.,  NEW  YORK 

Factory :  Western  Branch : 

Rahway,  N.  J,  259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Taliting  Machines  and  Edison  Phonograplis 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

JOBBERS 

VICTOR 
EDISON 

It's  wortJi  while  knowing,  we  never 
substitute  a  record. 

If  it's  in  the  catalog  we've  got  it. 


VICTOR  JOBBERS 
Des  Moines.  Iowa. 
Garver  BIdg. 


EDISON  VICTOR- 
JOBBERS 
Dubuque.  Iowa. 


E.  T.  WILTON   &  COMPANY 

HOUSTON.  TEX. 

Wholesale  Distributors  "Star"  Talking 

Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything-  you  need,  also 
JEWELRY  and  WATCHES 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY 


15  FOURTH  STREET 
SIOUX  CITY 


F.  IVl.  AXWOOD 

123  MONROE  AVENUE 

MEMPHIS,  TENN. 

EDISON  JOBBER 


L  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  1231  No.  Howard  St. 

WASHINGTON,  D.  C.  BALTIMORE,  MD. 

Wholesale  and  Retail 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases ;  Herzog's  Record  Cabi- 
nets :  Searchlight.  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


PRICE    F»  HO  MO  GRAPH  CO. 

54-56  Clinton  Street,  lEWARK,  N.  J. 

Victor  Distributors  S^cS'"-"""" 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 

LarKe  Stock  —  Quick  Service  


BIFFALO  -  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


o 


EDISON 
VICTOR 
COLUMBIA 


Peter  Bacigalupi  &  Sons 

SAN  FRANCISCO,  CAL. 

WHOLESALE  RETAIL 

1 02 1  -23  Golden  Gate  Ave.  1113-15  Fillmore  St 


jggg^  Edison,  Zonophonc 
DEALER  Victor 

All   Kiods  of  Automatic  Musical  Instruments 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attarjtlon  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-PIione  Jobbers 

LOS  ANGELES,  CAL. 


Exclusive  Columbia  Jobbers 


Our  stock  of  Columbia  Graphophones  and 
Records  is  very  complete  and  covers  the 
full  line.  We  receive  all  the  records  as  fast 
as  they  are  issued.  We  are  in  a  position  to 
fill  orders  promptly.  Dealers  purchasing 
from  us  get  the  benefit  of  our  central  loca- 
tion and  effect  a  large  saving  in  time  and 
money. 

Nashville  is  so  centrally  located  that 
there  is  a  great  saving  of  time. 


PHILLIPS  8  BUTTORFF  MFG.  CO. 

NASHVILLE,  TENN. 


PACIFIC  COAST  ""^SirS^- 
Victor  Talking  Machines  records 

STEINWAY  PLANOS-LYON  &  HEALY 

"OWN  MAKE"  BAND  LNSTRLTMENTS 

rin,,  f  P/v     San  Francisco  Portland 
Sherman,  Llay  &  to.    Oakland  les  Angeles 


Jones  Bros.  &  Co.,  Inc. 

RICHMOND,  VA. 


We  job  COLUMBIA  Graphophones 
and  Records  exclusively  because  we  have 
found  by  actual  experience  that  they  are 
the  best  in  all  points.  We  carry  one  of 
the  most  complete  stocks  of  both  ma- 
chines and  records  in  the  South. 

All  orders  given  prompt  attention. 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  MacKines  and  ILecords 
JULIUS  A.  j.°  FRIEDRICH 

30-32  Carval  Street,    Grand  Rapids,  Michigan 

n,,,  .  '  Quick  Service  and  a  Saving 

Our  Motto:    N  xr^nsnortation  Char<.es 


Every  Jobber  In  this  country  should  be'  represented  in  this  department.   The  cost  is  slight  and  the  advantage   is  great. 

Be  sure  and  have  your  firm  in'ithe  October  list. 


THE  TALKING  MACHINE  WORLD. 


57 


Leading  Jobbers  of  TalKin^  MacKines  in  America 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


Columbia  Jobbers 


We  carry  at  all  times  a  complete  line 
of  Columbia  Graphophones  and 
Columbia  Disc  and  Cylinder  Records. 
We  give  all  orders  prompt  and  care- 
ful attention.  Dealers  can  be  assured 
of  our  cooperation  at  all  times. 

SCHEUBER  DRUG  COMPANY 

UVINGSTON,  MONT. 


Baltimore    Zonophone  Jobber 

THE   HEW   TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.    MAZOR,  Proprietor 

Talking  Machines  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 

1423-25  E.  Pratt  Street,      BALTIMORE,  MD. 


ZIMMERMAN  MUSIC  CO. 

VAN  WERT,  OHIO 

Columbia  Jobbers 


We  carry  a  complete  stock  of  Columbia  Grapho- 
phones and  Records,  Dealers'  orders  filled 
promptly  and  delivered  in  ihe  best  possible  condi- 
tion. We  are  personally  interested  in  the  success 
of  every  dealer  on  our  books.  And  this  interest  is 
shown  in  the  exceptional  service  we  give. 


FINCH  &  HAHN, 

Albany,  Troy,  Soherveota^dy. 

Jobbers  of  Edlsort,  Victor  and  Columbia 

MaLchines  and  Records 

300,000  R.ecords 
Complete  Stock  Qvilck  Service 


Jacot  Music  Box  Co., 

59  Union  Sq.,  New  York. 

Mira  blticI  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


O.  K.  IVIYERS 

3839  Finney  Avenue  ST.  LOUIS,  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 


We  Fill  Orders  Complete 


Give  us  a  Trial 


Mr,  Dealer 

We  are 

Columbia  Jobbers 

We  are  in  a  position  to  put  you  on  the  right  course 
to  successfully  handle  these  universally  used  instru- 
ments and  records.  If  interested,  "pop  the  ques- 
tion.'* Catalogues,  prices,  and  complete  information 
upon  request. 

HOLLENBERG  MUSIC  CO. 

LITTLE  ROCK,  ARK. 


EXCLUSIVELY  JOBBER. 

ItHI  ZONO-O-PHONESdelZy 

BYROIV  MAUZY 
SAN  FRANCISCO  CALIFORNIA 


DEALERS,  NOTICE! 

We  are  COLUMBIA  Jobbers. 
Our  stock  of  Columbia  Grapho- 
phones and  Records  is  always 
complete ;    no  weiiting,  no  delay. 

MAZER   PHONOGRAPH  CO. 

45  Michigan  Ave.,  DETROIT,  MICHIGAN 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison  Victor 

MACHINES.     RECORDS     AND  SUPPLIES 

Quickest  service  and  most  complete  stock  In  Ohio 


Exclusive  Columbia  Jobbers 


ORDER  WHAT  YOU  WANT 
WHEN    YOU   WANT  IT 

WE  CAN  DELIVER  THE 
GOODS  ::        ::  :: 


KRAEMER  GOSORN 

NORFOLK,  VA. 


J.  iC.  SAVAGB 

The  New  Indestructible  Cylinder  Records 
Star  Disc  Machines  and  Records 

At  Wholesale.  Complete  Stocks. 

921  Franklin  Avenue,      ST.  LOUIS,  MO. 


COLUMBIA  JOBBER 

JOHNS.LENG'SSON&CO. 

33  Murray  St.,  IVcw  York  Cily 

(established  1862) 

Job  COLUMBIA  Graphophones  Exclusively 
COLUMBIA  Disc  and  Cylinder  Records 
COLUMBIA— Fonotipia  Grand  Opera  Records 

JOBBERS  OF  BICYCLES.  GUNS,  ETC. 


C.   B.   HaYNES  W     V.  YOUMANS 

C.  B.  HAYNES  &  CO. 

WHOLESALE  DISTRIBUTORS 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


COLUMBIA 
JOBBERS 


POWERS  &  HENRY  CO. 

339  Second  Avenue 
PITTSBURG,  PA. 


EVERY  JOBBER  In  this  country 
should  be  represented  in  this  depart- 
ment. The  cost  is  slight  and  the  ad- 
vantage is  great.  Be  sure  and  have 
your  firm  in  the  October  list. 


VICTOR  AMBASSADORS  MEET 

In  Philadelphia  and  Are  Entertained  at  Banquet 
at  St.  James  Hotel. 


( Special  to  The  Talking  Machine  World. ) 

Philadelphia,  Pa.,  August  31,  1908. 
The  traveling  staff  of  the  Victor  Talking  Ma- 
chine Co.,  Camden,  N.  J.,  who  were  gathered  in 
this  city  for  their  semi-annual  meeting,  were  en- 
tertained at  a  banquet  Wednesday  of  last  week 
at  the  St.  James  Hotel.  Plates  were  laid  for 
twenty.  George  H.  Ornstein,  traveling  sales  man- 
ager, acted  as  toastmaster,  and  also  gave  an 
interesting  talk  on  various  business  matters. 
Among  others  who  spoke  were  J.  H.  Wales,  as- 
sistant traveling  sales  manager;  E.  O.  Neumiger, 


of  Iowa;  Daniel  D.  O'Neil,  of  eastern  Penn- 
sylvania, and  W.  Linton.  Chas.  Perree  Lightner, 
who  travels  the  Spanish-American  countries  for 
the  company's  export  department,  also  made  a 
few  remarks  apropos  of  his  experience.  Louis  F. 
Geissler,  general  manager,  likewise  made  a  short 
speech.  The  corps,  who  expect  to  book  a  heavy 
business  this  fall,  had  a  most  enjoyable  time. 
They  separated  for  their  respective  territories 
last  week. 


CHANGES  IN  BAHAMA  ISLANDS  TARIFF. 


strings  for  musical  instruments  are  on  the  free 
list  under  the  latest  tariff  act  of  the  Bahama 
Islands,  effective  since  June.  Talking  machines 
and  records  are  also  entered  free  of  duty. 


THE  AUXETOPHONE  IN  POLITICS. 

The  District  of  Columbia  Democratic  Associa- 
tion, Washington,  D.  C,  recently  purchased  a 
Victor  Auxetophone  for  use  in  reproducing 
Bryan's  speeches  at  campaign  rallies.  The  ma- 
chine was  used  for  the  first  time,  amid  much  en- 
thusiasm at  a  recent  meeting  in  Washington 
attended  by  several  hundred  men,  and  will  also 
be  used  at  various  meetings  in  Maryland,  Vir- 
ginia, Delaware  and  West  Virginia. 


The  Smith  &  Nixon  Piano  Co.,  of  Cincinnati, 
O.,  who  gave  up  their  talking  machine  depart- 
ment last  year,  have  re-opened  it,  handling  the 
Victor  line  of  machines  and  records,  as  well  as 
supplies. 


58 


THE  TALKING  I^IACHINE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


1 

home  in  the  miud  of  your  customer,  one  more 
thought  conveyed  that  the  goods  you  sell  are 
high  quality  goods. 

Fortunate,  indeed,  is  the  dealer  who  can  estab- 
lish in  the  collective  mind  of  the  community  this 
conviction  of  a  high-grade  store.  Advertising  will 
do  it,  but  your  store  and  stocli  must  live  up  to 
the  impression  your  publicity  has  created,  or  else 
j'ou  are  wasting  your  money  telling  about  it. 
Home   Moving    Picture  Machine. 

The  World  is  especially  glad  to  note  the  fast 
increasing  popularity  of  the  home  moving  pic- 
ture machines  and  films  in  this  trade.  This  is 
due  to  several  reasons.  In  the  first  place,  talk- 
ing machine  men  are  becoming  better  acquainted 
with  the  proposition  on  the  whole,  and  in  pro- 
portion the  antipathy  for  it  held  by  many  at 
the  start  is  dying  out.  In  fact,  a  large  number 
who  would  not  even  consider  the  matter  at  first 
have  been  led  into  doing  so  by  the  ever-growing 
public  demand  for  such  devices,  which  has  been 
brouglit  about  by  the  persistent  advertising  be- 
ing carried  on  in  the  magazines  and  dailies  by 
the  manufacturers.  Again  these  manufacturers 
have  shown  that  they  are  working  for  the  trade's 
interests,  and  by  adopting  some  of  the  sugges- 
tions made  them  have  greatly  perfected  their 
line  and  better  adapted  it  for  retailing  by  talk- 
ing machine  men.  At  a  very  early  date  several 
new  machines  will  be  placed  on  the  market 
which,  we  understand,  will  be  sold  at  prices  that 
will  suit  all  purses.  Western  firms  are  doing  the 
same  thing,  and  everywhere  is  evidenced  an  un- 
usual activity,  which  condensed  means  simply 
prosperity  for  those  getting  in  and  pushing  this 
line.  There  is  one  thing,  too,  Mr.  Talking  Ma- 
chine Man,  that  you  should  bear  in  mind:  These 
manufacturers  are  doing  you  a  big  favor  in 
granting  you  the  first  opportunity  of  marketing 
their  products^  it  is  not  as  if  they  were  com- 
pelled to  do  so.  In  fact,  the  camera  and  photo 
supply  people  have  all  along  been  after  their 
goods,  being  only  too  ready  to  push  them  as 
they  deserve,  and  it  was  more  through  the  efforts 
of  The  World,  which  is  ever  in  the  field  for  the 
interest  of  its  subscribers  than  to  any  particular 
love  for  this  trade,  that  threw  over  the  balance 
wheel  in  your  favor.  It  therefore  behooves  those 
who  have  lacked  the  initiative  necessary  to  make 
a  success  out  of  this  line  to  wake  up,  unless  they 
desire  to  s£e  the  matter  taken  completely  out  oi 
their  hands  and  the  opportunity  ripen  in  the 
basket  of  their  next  door  neighbor. 

Illustrated  Post  Cards. 

There  is  every  indication  that  this  fall's  busi- 
ness in  post  cards  and  albums  will  break  all 
records,  for  instead  of  the  dropping  off  predicted 
by  many  skeptical  persons  there  has  been  a  de- 
cided increase  in  the  demand  for  these  litLle 
remembrances.  Especially  has  this  been  true  of 
the  high  grade  lines,  the  cheap,  shoddy  products 
published  by  the  many  "fly  by  night"  firms  that 
sprang  into  existence  early  in  the  craze  giving 
place  to  the  more  substantial  products  of  the 
reputable  houses.  We  have  been  asked  by  a 
number  of  men  in  this  trade  what  were  the 
■  salient"  points  necessary  to  the  successful  mer- 
chandizing of  this  line?  We  believe  them  to  be 
as  follows:  Quality  of  cards,  quantity  or  variety 
cif  stock,  aided  by  energetic  push  and  a  liberal 
amount  of  publicity.  While  the  above  covers 
everything,  in  order  to  make  it  a  little  more 
comprehensive  to  the  unsophisticated,  we  will  go 
more  into  detail.  As  to  quality,  a  buyer  must 
take  into  consideration  three  things:  the  card 
lK)ard  or  stock  used,  the  printing  or  lithograph 
ing  on  same,  and  the  subject  represented;  too 
often  a  new  buyer  becomes  careless,  especially 
when  purchasing  the  very  cheap  grades,  or  what 
arc  known  as  penny  cards,  blinding  himself  with 
the  belief  that  anything  is  good  enough  for  a 


From  reports  which  have  reached  this  office 
from  all  parts  of  the  country  it  seems  that  Au- 
gust made  a  far  better  showing  than  was  ex- 
pected, and  September  is  living  well  up  to  its 
reputation  as  the  month  when  fall  business  starts 
to  come  in  fast.  That  the  outlook  for  trade  for 
the  coming  season  is  exceptionally  promising  is 
conceded  by  all.  Crops  are  in  a  flourishing  con- 
dition, which  in  due  time  will  add  its  weight 
toward  pushing  things  along  at  a  lively  pace, 
and  that  "bug  bear,"  the  Presidential  election, 
will  soon  be  over,  and  things  once  again  will 
settle  down  for  a  four  years'  stretch. 

Talking  machine  men  should  not  waste  any 
more  time  if  they  are  contemplating  putting  in 
side  lines,  especially  if  the  lines  they  have  in 
mind  are  standard,  such  as  sporting  goods,  etc., 
for  every  day  that  is  lost  now  lessens  their 
chances  for  a  big  fall  and  winter  trade,  and  if 
the  matter  is  too  long  delayed  they  will  have  to 
wait  until  spring  for  results.  Then,  too,  at  this 
time  of  year  manufacturers  in  every  line  are 
rushed,  and  one  cannot  hope  or  expect  his  order 
to  receive  the  same  prompt  attention  as  when 
things  are  dull,  for  it's  but  natural  and  right 
that  each  should  await  his  turn. 

How  to  get  the  best  results  out  of  a  given  line 
is  certainly  a  problem,  but  one  which  is  well 
worth  using  all  one's  available  gray  matter  on, 
as  its  solution  means  success.  Marshall  Field, 
when  asked  one  time  the  secret  of  commercial 
success,  said:  "First  find  out  what  your  cus- 
tomer's needs  are,  then  set  out  to  supply  them  at 
the  least  amount  of  expense  possible  without 
sacrificing  quality."  If  you  have  the  line,  then 
all  you  have  to  w-orry  about  is  to  let  the  people 
who  want  such  things  know  about  them,  and 
this  can  be  done  in  but  one  way,  namely,  adver- 
tising. The  word  "advertising"  covers  an  im- 
mense field  and  stands  for  everything  that  comes 
under  the  head  of  publicity.  But  there  are  only 
three  branches  of  vital  interest  to  the  retailer. 
They  are,  first,  a  well-equipped  stock  handled  in 
an  up-to-date,  intelligent  manner;  second,  an 
attractive  window  display;  third,  a  judicious 
amount  of  space  used  in  the  local  papers.  As 
to  the  stock:  It  should  be  of  the  best  quality 
obtainable  at  the  price  at  which  it  is  bought, 
and  in  buying  it  is  safer  to  pay  more  than  one 
expected  rather  than  take  on  inferior  goods.  It 
should  be  arranged  tastefully,  with  an  eye  to- 
ward facility  of  handling.  Clerks  should  be  em- 
ployed who  know  the  line,  and  the  importance 
of  courtesy  to  customers  pounded  into  them  ever- 
lastingly. 

Value  of  Publicity. 
The  importance  of  an  attractive  window  is  lost 
to  many  retailers,  when,  in  fact,  it  is  one  of 
their  most  valuable  assets  if  handled  rightly. 
Care  should  be  taken  in  dressing  a  window  to 
feature  strongly  one  article  at  a  time.  Only 


too  often  the  novice  dumps  in  a  little  of  every- 
thing and  not  much  of  anything,  tagging  here 
and  there  promiscuously,  the  effect,  if  anything, 
being  bewildering.  Don't  shoot  off  all  your  pow- 
der at  one  time.  Keep  some  in  reserve.  Signs 
should  be  printed  plainly.  Fancy  cards  look 
cheap.  Your  talk  should  be  straight  from  the 
shoulder  and  directed  personally  to  the  reader. 
Anything  will  do  that  carries  conviction  with  it 
and  arouses  a  state  of  curiosity  which,  to  satisfy, 
the  passer-by  must  come  inside,  w'hich  is  just 
what  you  are  trying  to  effect.  The  secret  of 
successful  newspaper  advertising  is  attractive 
copy  plus  persistency.  The  human  mind  is 
affected  by  repetition.  Repeat  often  enough  that 
you  sell  good  goods,  and  live  up  to  your  story 
and  the  people  will  soon  be  believing  it,  and 
when  they  want  anything  in  your  line,  will  ccme 
to  you  for  it. 

Persistency  in  advertising  costs  money;  there- 
fore you  must  be  sure  you  lose  no  chance  to 
make  good.  "Copy"  (the  right  kind)  is  some- 
thing of  a  job  to  draw  up,  and  especially  if  you 
do  much  advertising.  Ad.  writing  is  a  profes- 
sion in  the  strictest  sense  of  the  word,  and  one 
that  the  outsider  cannot  hope  to  shine  in  without 
giving  the  matter  a  great  deal  of  study.  If  one 
cannot  afford  the  services  of  an  advertising  man, 
it  would  be  well  to  take  advantage  of  whatever 
facilities  local  papers  may  offer.  For  instance, 
in  most  cities  or  towns  advertising  solicitors  are 
numerous,  with  all  kinds  of  schemes.  A  good 
way  to  handle  them  is  to  say,  "What  new  idea 
have  you  got  that  will  help  me  to  sell  more  of 
such  and  such  goods,  and  can  you  draw  up  copy 
for  same?"  If  the  solicitor  has  anything  in  him, 
get  it  out,  it  will  pay. 

One  of  the  best  ways  to  turn  the  favorable 
consideration  of  your  local  town  toward  your 
store  is  through  newspaper  advertising.  But  to 
do  it  your  daily  talks  must  be  alive.  They  must 
attract  attention,  interest,  and  create  desire. 
Talk  in  the  language  of  the  people;  use  the 
simplest  words.  Take  almost  any  article  in  your 
stock  and  write  about  it  just  the  way  you  would 
talk.  But  take  only  one  article.  One  of  the 
most  expensive  parts  of  advertising  is  gradually 
being  lifted  from  the  retailer's  shoulders  by  the 
manufacturer,  namely,  that  of  cuts  for  illustrat- 
ing; these  the  dealer  can  obtain  for  the  asking 
at  no  ^ost  to  himself. 

Then,  too,  the  handsome  circulars  and  cata- 
logs issued  by  most  factories,  and  bearing  your 
name,  come  in,  very  handy  not  only  in  the  store 
but  by  enclosing  them  in  all  correspondence,  one 
derives  an  immense  amount  of  publicity  at  little 
or  no  extra  expense.  No  matter  what  your  cus- 
tomer may  buy,  if  you  at  the  same  time  send 
along  a  circular  or  leaflet  printed  or  stamped 
with  your  name,  that  circular  in  the  majority 
receives  some  attention;  it  is  just  one  more  shot 


The  VIASCOPE  SPECIAL 


NOW  READY 

£[[  After  years  of  study  we  have  perfected 
a  moving  picture  machine  void  of  all 
vibration  and  absolutely  flickerless.  All 
working  parts  of  mechanism  encased  in  a  highly 
polished  nickeUplated  steel  case.  Its  construction 
is  so  simple  that  it  can  withstand  the  hardest  usage 
without  getting  out  of  order. 

Il  l  ]■;,■  /.ir  CiUaloEiic. 

VIASCOPE  MFG.  CO.   -  CHICAGO 

Department  A,  112  East  Randolph  Street 


THE  TALKING  MACHINE  WORLD. 


59 


"New  Process "  GniEHE  Blades 

Informafion  to  GILLETTE  Dealers 


Beginning  with  Sept.  1,  1908, 
only  "New  Process"  GILLETTE 
blades  will  be  distributed. 

They  differ  in  price,  quality,  ap- 
pearance  and  style  of  package  from 
the  previous  kind,  and  the  public  is 
being  notified  of  the  change  by  full- 
page  advertisements  in  all  the  leading 
magazines. 

More  than  two  million  GILLETTE 
users  will  now  accept  only  "  New 
rrocess  '  GILLETTE  blades.  If  you 
have  them  in  stock  before  other  deal- 
ers in  your  locality  you  will  get  the 
business,  and  at  the  new  price  your 
profit  is  a  very  liberal  one. 

"New  Process"  blades  are  manu- 
factured by  newly-invented  machines 
and  processes,  making  them  superior 
in  appearance,  operation  and  endur- 
ance to  any  blades  ever  produced  by 
anyone. 

These  machines  are  automatically 
regulated,  and  grind,  hone  and  sharpen 
each  blade  individually  with  the  ut- 
most precision. 

Every  cutting  edge  is  perfect,  and 
possesses  a  degree  of  keenness  not 
produced  by  any  other  process. 

"New  Process"  blades  are  finished 
with  a  high  polish  that  renders  them 


easy  to  clean.  Since  dust  and  mois- 
ture do  not  cling  readily  to  a  polished 
surface,  these  blades  are  practically 
immune  from  rust. 

"New  Process"  blades  are  packed 
in  a  handsome  nickel-plated  box  which 
seals  itself  hermetically  every  time  it  is 
closed.  This  shuts  out  all  dampness 
and  effectively  protects  the  blades 
from  rust  in  any  climate,  land  or  sea. 
When  empty,  the  box  forms  an  at- 
tractive waterproof  match  safe. 

The  set  now  contains  12  blades. 

The  Retail  Price  is  $1.00  per  set. 

Twelve  sets  are  packed  in  a  carton. 

To  those  who  are  not  handling  the 
GILLETTE,  we  suggest  "Get  Busy." 
Get  the  sales  resulting  from  our  huge 
advertising  campaign — the  increased 
business  and  profits  that  the  co-oper- 
ation of  our  Sales  Department  will 
bring  you. 

YOUR  customers  are  continually 
seeing  GILLETTE  advertisements 
and  they  want  the  razor.  Eventually 
they  buy  it  somewhere. 

WHY  NOT  OF  YOU? 

Write  us  for  catalog  and  liberal 
discounts  to  dealers. 


GILLETTE  SALES  COMPANY 


BOSTON 
702  Kimball  Building 


NEW  YORK 
702  Times  Building 


CHICAGO 
702  Stock  Exchange  Building 


60 


THE  TALKING  IVIACHINE  WORLD. 


cent,  and  while  this  practice  might  have  been 
all  very  well  some  two  years  ago  when  this  busi- 
ness was  in  its  infancy,  it  does  not  hold  to-day, 
when  on  every  street  corner,  and  in  drug  and 
stationery  stores  can  be  found  a  more  or  less 
enterprising  competitor.  While,  as  we  have  said, 
the  trend  of  the  public  demand  is  gradually 
verging  toward  the  higher-priced  cards,  there 
will  always  be  a  more  or  less  call  for  the  cheap 
product,  especially  as  long  as  what  are  known 
as  '■comics"  are  printed  in  this  grade.  Up  to 
the  present  time  the  comic  card  has  undoubt- 
edly been  the  biggest  seller,  and  it  is  natural, 
therefore,  that  more  manufacturers  are  turning 
out  these  goods  than  of  any  other  class.  Conse- 
quently, it  follows  that  in  purchasing  them  it  is 
somewhat  of  an  arduous  task  to  pick  the  wheat 
from  the  chaff,  and,  as  is  usually  the  case,  it  is 
of  vital  importance  to  the  success  of  the  depart- 
ment that  the  choice  should  be  a  wise  one.  As 
to  the  variety  of  the  cards,  we  are  scarcely  in  a 
position  to  give  advice  to  the  trade  as  a  whole, 
inasmuch  as  locality,  class  of  patronage,  seasons 
of  the  year,  all  have  a  bearing  on  the  choice  of 
stock;  but  a  few  things  hold  true  in  all  cases. 
One  should  test  the  wants  of  his  trade,  and  then 
to  the  best  of  his  ability  fill  them,  carrying  as 
comprehensive  a  line  as  is  compatible  with  good 
judgment,  always  bearing  in  mind  that  one  satis- 
fled  customer  is  worth  ten  who  have  been 
"stung."  "Views"  are  always  good  sellers,  and 
unlike  "comics,"  are  a  substantial  line,  and  we 
do  not  mean  by  this  simply  local  views,  although 
these,  of  course,  should  have  a  place  in  every 
dealer's  stock,  but  those  of  leading  places  both 
in  this  country  and  abroad.  Of  these,  one  of  the 
most  unique  sets  that  it  has  been  our  pleasure 
to  see  is  that  of  the  capitol  buildings  of  every 
State  in  the  Union,  with  condensed  reading  mat- 
ter and  State  seals,  which  not  only  make  them 
a  valuable  addition  to  any  collection  from  an 
artistic  standpoint,  but  are  educational  as  well. 
We  only  speak  of  the  above  as  an  example  of  the 
view  cards  that  all  dealers  should  handle.  As 
to  the  "Push,"  this  needs  but  little  treatment  at 
our  hands,  as  every  live  talking  machine  man 


realizes  the  importance  of  properly  training  his 
salesmen.  Publicity  in  this  department  lies  in 
two  directions — store  decorations  and  newspaper 
space;  each  are  important.  As  to  your  store, 
attractive  windows  are  perhaps  of  most  value, 
and  the  least  taken  advantage  of.  Inside,  stock 
should  be  kept  neatly  in  counter  or  wall-  racks, 
which  are  easily  accessible,  and  albums  to  suit 
all  purses  should  be  attractively  displayed.  A 
very  good  night  display  can  be  made  by  the  use 
of  a  post  card  projecting  machine  and  a  sheet 
stretched  taut  across  the  window.  These  ma- 
chines can  also  be  sold  to  the  public  with  much 
profit. 

Sporting  and  Athletic  Goods. 

Sporting  goods,  when  handled  in  an  intelligent 
manner,  yield  such  satisfactory  profits  that  deal- 
ers in  all  lines  of  trade  should  consider  this 
line,  and  especially  the  talking  machine  man. 
Note  the  success  which  such  firms  as  W.  D. 
Andrews,  Iver  Johnson,  Schmeltzer  Arms  Co.,  El- 
mira  Arms  Co.,  Clarke  Horrochs,  S.  B.  Davega, 
etc.,  etc.,  have  met  with  in  this  field.  In  the 
first  place  this  is  a  developing  business.  Every 
year  sees  a  large  addition  to  the  sporting  com- 
munity. More  time  than  ever  is  spent  in  the 
indulgence  of  sport  not  only  active  but  in  a 
passive  way,  while  money  follows  freely  in  its' 
train.  Sportsmen  invariably  place  quality  above 
every  other  consideration,  looking  on  cheap 
goods  as  not  only  an  insult  to  their  own  intel- 
ligence, but  to  the  sport  to  which  they  are  de- 
voted. In  whatever  other  way  he  may  deny 
himself  the  lover  of  sport  will  brook  no  inter- 
ference with  his  favorite  pastime.  It  is  this 
total  ignorance  to  economy  and  the  fact  that  on 
account  of  the  wear  and  tear  to  which  all  ar- 
ticles are  submitted,  thereby  necessitating  con- 
stant replenishing,  that  the  dealers  in  this  busi- 
ness to-day  owe  their  great  prosperity.  There 
is  one  thing,  however,  that  this  business  de- 
mands to  a  great  degree  of  the  man  who  would 
build  up  for  himself  a  large  trade,  that  is  a 
thorough  knowledge  of  not  only  the  business,  but 
the  idiosyncrasies  of  each  sport  as  reflected  by 
his  customers.    We  have  laid  stress  on  this  a 


number  of  times  in  previous  issues  and  therefore 
quote  the  following  from  an  outside  authority 
so  as  to  give  it  added  strength:  "Several  in- 
stances of  late  have  brought  out  the  fact  very 
plainly  that  the  sporting  goods  dealer  who  makts 
a  specialty  of  certain  lines  may  he  a  thorough 
business  man,  bat  that  alone  will  not  carry  him 
through  to  financial  success.  He  must  possess 
a  practical  and  thorough  knowledge  of  the  uses 
to  which  his  goods  are  put  before  he  can  pose 
as  a  local  authority  and  command  the  respect 
of  veteran  anglers  and  shooters.  In  order  to  do 
this  he  must  be  an  angler  and  shooter  himself, 
and  can  best  make  friends  by  joining  his  cus- 
tomers now  and  then  on  their  little  excursions  to 
stream  or  field.  He  need  not  neglect  his  busi- 
ness; in  fact,  the  accumulation  of  experience  and 
knowledge  for  future  use  can  not  be  regarded  as 
a  waste  of  time,  for  the  sporting  goods  dealer 
whose  knowledge  is  gained  in  his  own  shop  alone 
through  contact  with  his  wares  and  reading  cata- 
logues can  command  the  respect  of  no  man  who 
is  familiar  with  guns  and  rods  and  field  pas- 
times. Little  errors  committed  through  lack  of 
precise  knowledge  may  be  forgiven  between  ang- 
lers, but  let  the  dealer  be  found  guilty  and  his 
best  customers  will  lose  confidence  in  him." 

The  above  applies  to  every  branch  of  this  busi- 
ness whether  it  be  hunting  or  golf,  fishing  or 
skating.  This  fact,  however,  should  not  in  any 
way  discourage  the  prospective  dealer,  for  all 
have  to  make  a  beginning,  and  the  very  ob- 
stacles that  one  has  to  meet  in  order  to  succeed 
are  the  ones  that  keep  the  upper  ranks  from 
over-crowding,  insuring  those  who  had  the  per- 
severance to  attain  the  top — a  safe  and  lucrative 
business  not  to  be  wrested  from  them  by  the 
first  newcomer  in  the  field. 


J.  A.  Schubert  has  opened  the  Buffalo  Film 
Exchange,  at  13  East  Genesee  street,  and  has  on 
display  an  extensive  line  of  talking  machines 
and  records,  moving  picture  machines,  films, 
and  all  accessories.  Mr.  Schubert  reports  a  great 
demand  for  the  Bryan  records  for  the  phono- 
graph. 


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225  Flower   Post  Cards 

Only  $2.50 


Total  225 


Retail  Price  of  this  Assortment  $7.50 


ASSORTMENT  No.  200  33 


300  New  Richly  Emb.  Flower  Cards 


50 
45 
25 
10 
10 
10 


Total  450 


Pebble  Board  Cards 
"      Air  Brush  Cards 
"     Silk  Cards       .       -      .  . 
"     Plush  Cards      ...  - 
Hand  Made  Ribbon  Cards     .      -      .  - 
Metal  Double  Board  Cards 

Retail  Price  of  this  Assortment  $14.00 


100  Designs  1 
14 
12 
10 
10 
10 
10 


This  Special  Assortment 
450  Flower  Post  Cards 


$6.00 


DESK  R 


THE  AMERICAN  NEWS  COMPANY  ^ew  york  city 


THE  TALKING  MACHINE  WORLD. 


61 


MOCO  LINE 

OF 

BUSINESS  BOOMERS 


Peerless  Vacuum  Cleaners 


Peerless  Mission  Lamps 


Peerless  Talking  Machines 


Vitak  Home  Moving  Picture  Machines 


Scare-a-way  Burglar  Alarms 


Electric  and  Interior  Player  Pianos 


Direct  Current  Electric  Motors— 1-20  H.P.  to  1  H.P.  for  Automatic  Instruments 

Cj[  It  will  pay  you  to  secure  our  prices  and  special  agency  proposition  on  any  of 
the  above  lines.  They  blend  perfectly  with  the  talking  machine  line  and  will 
materially  increase  the  dealer's  net  income.      Write  to-day! 

WAUTER  L,.  EOKHARDT,  President  J.  B.  PURBER,  Secretaf y-Tt-easui-et- 

flmporterg  ant)  2)igtributorg 
:271     BROADWAV  NEW   V  O  R  K 


62 


THE  TALKING  MACHINE  WORLD. 


OUR  MONTHLY  REVIEW. 

!£ZSZSZSZSHSZSZSZ5ESZSZSES15ZSZSZSESZSZ5ZSS! 

[We  solicit  inquiries  from  our  subscribers  who  are  de- 
sirous of  any  Information  in  regard  to  paying  side  lines 
which  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

Another  new  post  card  projecting  machine, 
called  the  "Reflectograph,"  has  just  been  brought 
out  by  an  up-state  man.  This  machine  is  said  to 
be  a  wouderful  improvement  over  all  preceding 
makes  since  it  shows  the  entire  post  card,  bring- 
ing out  all  the  features  and  all  the  colors  in  a 
most  pleasing  way.  It  throws  a  picture  26x42 
inches  and  has  several  improvements  in  the 
manner  of  adjusting  and  interchanging  pictures. 


A  very  attractive  line  of  stationery  at  a  low 
figure  is  that  which  bears  the  trademark 
"Elonoid,"  consisting  of  desk  sets,  pen,  inkstand 
and  letter  holders,  grandfather  desk  clocks, 
mucilage  pots,  etc.,  retailing  at  from  25c.  to  $5, 
with  good  profit  to  dealers. 


The  American  News  Co.,  of  this  city,  have 
some  corking  good  things  in  brand  new  post 
cards.  This  company  represent  many  of  the 
leading  factories  in  the  world  and  dealers  who 
want  to  be  kept  in  touch  with  live  numbers 
should  place  themselves  immediately  on  their 
mailing  list.  Just  now  on  account  of  their  pro- 
posed removal  to  larger  quarters  they  are 
making  some  exceptional  offerings  which  may 
be  seen  from  their  advertisement  appearing  in 
this  issue 


Photographs  of  Taft,  Bryan  and  of  both  can- 
didates on  a  humorous  card,  and  lithographed 
photographs  in  sepia  tones,  equal  to  the  best 
bromides  are  among  the  new  post  cards  and  are 
already  selling  well. 


It  is  now  about  time  for  the  dealer  to  think 
about  buying  his  Thanksgiving  and  even  his 
Christmas  and  New  Year  cards.  There  is  noth- 
ing like  getting  on  the  ground  early — and  this 
year's  assortment  is  especially  fine. 


The  A.  J.  Reach  Co.,  of  Philadelphia,  Pa.,  are 
out  with  their  1908  catalog,  showing  a  complete 
line  of  goods  for  use  in  fall  and  winter  sports. 
A  most  excellent  line  is  shown  throughout  the 
book  and  dealers  should  send  for  a  copy  of  this 
catalog  before  deciding  on  their  stock  of  sport- 
ing goods  for  the  coming  season. 


Two  things  have  materially  aided  this  general 
popularity  of  roller  skating,  the  first  one  being 
the  scientifically  perfect  skate  which  the  manu- 
facturers are  turning  out,  and  the  second  factor 


has  been  the  era  of  asphalt  streets  and  pave- 
ments. Formerly  roller  skates  had  boxwood 
wheels,  fastened  to  a  strong  steel  shaft  with  a 
key,  says  the  Sporting  Goods  Dealer.  But  now 
the  skates  are  made  with  steel  and  aluminum 
rollers,  many  of  the  higher-grade  numbers  hav- 
ing perfect  ball  bearings  and  running  "like  a 
watch."  Other  models  have  but  two  rollers,  and 
are  as  difficult  to  master  for  the  beginner  as  ice 
skates.  Still  other  models  have  rubber  tires  or 
solid,  hard  rubber  rollers,  and  may  be  used  on 
wood,  tile  or  asphalt.  Skates  with  aluminum 
and  steel  rollers  are  used  in  most  of  the  rinks. 


The  Bicycle,  Skate  &  Manufacturing  Co.,  Kan- 
sas City,  Mo.,  have  been  incorporated  with  $100,- 
000  capital  stock.  The  incorporators  are  J.  H. 
Hunter,  P.  H.  Hurbut,  L.  J.  Wolf,  W.  A.  Grandy 
and  R.  P.  Eubank. 


The  Sporting  Spyglass"  Co.  has  been  incor- 
porated in  Cincinnati,  O.,  for  |10,000  to  manu- 
facture sporting  spyglasses.  The  incorporators 
are  Arthur  N.  Smallwood,  R.  D.  Newhall,  J.  W. 
Maneleil  and  R.  A.  Smallwood. 


The  A.  J.  Reach  Co.  have  applied  in  the  Cir- 
cuit Court  in  St.  Louis  for  an  injunction  to  re- 
strain the  Simmons  Hardware  Co.,  of  that  city, 
from  using  the  trademark  "Official  American 
League"  on  baseballs.  The  Reach  Co.  state  that 
they  have  an  agreement  with  the  American 
League  to  manufacture  the  balls  used  in  the 
games  played  by  members  of  that  league,  also 
to  stamp  its  balls  "Official  American  League 
Ball." 


The  Reflectorscope  is  selling  well  wherever 
shown  and  is  living  up  to  all  claims  made  for  it 
by  its  manufacturers. 


A  line  which  has  much  merit  is  what  might 
be  called  alcohol  utilities.  These  consist  of 
stoves,  lamps,  coffee  and  tea  pots,  irons,  etc., 
using  denatured  alcohol  as  fuel,  and  are  daily 
becoming  more  popular  as  they  combine  clean- 
liness with  economy — and  offer  the  dealer  a  good 
big  margin  of  profit  besides. 


The  Shrp  Shavr  Razor  Co.  are  meeting  with 
pronounced  success  In  this  field,  there  seeming 
to  be  an  unusually  large  demand  for  a  good 
cheap  safety  razor.  Their  offer  to  dealers  is  a 
liberal  one. 


When  a  prospective  customer  comes  in  to  look 
at  your  bicycles,  and  tells  you  that  he  has  made 
up  his  mind  to  order  a  mail  order  wheel,  the 
most  convincing  argument  that  you  can  give  him 
against  it  is  to  solicit  his  repair  work.  Tell  him 
in  all  kindness  that  when  he  gets  his  wheel  you 


would  like  to  have  his  repair  work,  says  an  ex- 
change. Tell  him  that  your  repair  department 
is  complete,  that  you  have  a  good  line  of  sun- 
dries and  are  desirous  of  having  his  work.  Con- 
vince him  of  the  fact  that  if  he  gets  something 
for  nothing  he  will  never  cease  paying  for  it. 
Then  you  will  have  no  troulile  in  selling  the 
wheel. 


The  new  model  Vitaks  which  are  being  sold 
by  the  Manufacturers'  Outlet  Co.,  of  this  city, 
are  meeting  with  great  success;  men  every- 
where who  had  given  up  the  home  moving  pic- 
lure  machine  as  "another  good  idea  gone  to  the 
dogs  because  it  was  impracticable"  have  changed 
their  minds  suddenly  and  are  now  more  en- 
thusiastic than  ever.  The  Outlet  Co.  have  a  num- 
ber of  other  live  lines  and  jobbers  and  dealers 
should  write  them. 


The  E.  S.  Pease  Co.  are  still  very  much  in 
evidence  and  their  side  lines  for  the  talking  ma- 
chine trade  are  greatly  in  demand. 


MOVING  PICTURES  IN  POLICE  WORK. 

French  Officials  Endeavor  to  Force  Confession 
from  Murderer  by  Enacting  the  Crime  Be- 
fore the  Machine  and  Reproducing  the  Pic- 
tures Before  the  Prisoner — An  Adjunct  to 
the  Weil-Known  Third  Degree. 


The  cinematograph  was  recently  adopted  in 
Paris,  as  an  adjunct  to  the  usual  police  "third 
degree"  in  an  effort  to  punish  the  murderers  of 
the  Banker  Reme.  Courtois,  one  of  the  banker's 
servants,  confessed  to  his  participating  in  the 
crime,  stating  that  he  and  the  butler,  Renard, 
entered  th^  banker's  room  and  stabbed  him  to 
death. 

Renard  denied  this,  and  the  examining  magis- 
trate has  been  unable  to  wring  a  confession 
from  him.  With  a  view  to  frightening  Renard 
into  confession  by  enacting  his  crime  before  him, 
the  murder  was  reconstituted  in  the  Palais  de 
Justice  to-day  before  a  cinematograph.  The 
room  was  arranged  as  much  like  the  banker's 
bedroom  as  possible.  Courtois  stripped  and  a 
detective  also  stripped  and  impersonated  Renard. 
A  second  detective  in  the  bed  impersonated  the 
unfortunate  banker. 

The  two  men  fell  upon  the  "banker"  with 
such  savagery  that  his  body  was  thrown  on  the 
ground  and  rolled  into  the  position  in  which  it 
was  found  after  the  murder.  The  cinemato- 
graph will  reproduce  the  murder  very  realistic- 
ally. It  is  intended  to  give  a  special  per- 
formance of  the  crime  as  it  appears  upon  the 
film  before  Renard  and  the  examining  magis- 
trate in  the  hope  that  the  surprise  and  horror 
of  it  will  make  the  wretched  man  confess. 


The  Best  Value  for  Your  Customer  with  Big 
Profits  for  You 

FR.  HOTZ  HARMONICAS 


T 


To  Retail  From  10  Cents  Each  to  $1.00 

HE  FR.  HOTZ  HARMONICAS  were  originally  produced  80  years 
ago  and  have  always  been  looked  upon  as  being  the  first  Harmonicas 
manufactured.  During  this  long  term  of  years  the  strictest  attention  has 
been  paid  to  the  perfect  construction  of  the  instruments,  so  that  to-day  the 
purchaser  is  assured  of  an  excellence  in  Harmonica  manufacture  which 
time  only  can  acquire.  We  offer  the  best  quality  in  our  goods  for  the 
money  and  allow  the  dealer  a  big  profit — no  more,  no  less.  Our  10-cent 
and  13-cent  styles  are  in  a  class  by  themselves,  they  cannot  be  equaled. 

ASK   YOUR  JOBBER 

If  he  cannot  supply  you,  we  will  refer  you  to  one  who  can. 

A  handsome  catalogue  with  full  prices 
and   descriptions    is    at    your  disposal. 

Send  for  One 


FR.  HOXZ, 


475  Broadway,  New  Yo'k 


Canadian  Olllce:  76  York  Street.  Toronto 


No.  05 


THE  TALKING  MACHINE  WORLD. 


63 


SAN  REMO 

The  Finest  Mission  Clock 
ever  placed  on  the  market 
at  the  price. 


THE  "DIAMOND"  WALL  RACK 

A  necessity  in  the  home,  office  or  store.  It  appeals  to  everyone. 
Its  artistic  design  and  beautiful  finish  make  it  a  favorite  -with  all  who 
see  it. 


FRENCH  GOLD  CLOCK 

A  BIG  SELLER  AND  A  LIVE 
PREMIUM 


Write  Immediately  for  New  Descriptive  Matter  on 

CROWNT  XALKING  IVIACHIINIES  and  TELEPHONES 


E.  S.  PEASE  CO.,  HUDSON  ™minal  BLDG.  NEW  YORK  CITY,  N.  Y. 


64 


THE  TALKING  MACHINE  WORLD. 


An  Absolutely  New  Field  for  Safety  Razor  Sales 


And  the  only  way  to 
reach  it  is  by  selling  the 


Shrp-Shavr  25c 


SAFETY 
RAZOR 


The  high-priced  Safety  Razor  appeals  to  only  one  class  of  buyers — those  who  can  afford.  The  SHRP- 
SHA\'R,  seUing  at  25  cents,  brings  you  a  new  and  bigger  following.  It  attracts  to  your  store,  not 
a  certain  class,  but  the  mass  of  buyers,  because  everybody  who  uses  a  razor  can  afford  to  buy  it. 

The  SHRP-SHAVR  is  the  most  ef- 
fective business-puller  in  your  store. 
You  should  get  in  on  this  at  once — 
without  a  day's  delay.  This  is  an  op- 
portunity you  can't  afford  to  neglect. 

Shrp-Shavr  Razor,  with  one  blade,  per  doz.,  $2.00 
Shrp-Shavr  Blades,  5  in  pkge.,  per  doz.  pkges,  $2.10  Shrp-Shavr  Stroppers,  per  doz.,  .75 

SHRP-SHAVR  RAZOR  CO.  108  Duane  Street  NEW  YORK 


There's  big  money  for  you  in  sell- 
ing the  SHRP-SHAVR.  A  greater 
margin  of  profit  on  the  razor  itself 
than  you  get  on  any  other — and  a 
continuous  sale  of  SHRP-SHAVR 
blades  and  shaving  accessories. 


Look  for  our  advertisements  in  the  Saturday 
Evening  Post  and  Associated  Sunday  Magazines 
in  which  we  tell  5,000,000  readers— 5, 000, 000 
shavers  and  buyers — about  the  SHRP-SHAVR. 
There  will  be  a  bigger  demand  this  Fall  for  the  SHRP- 
SHA  VR  than  for  all  other  Safety  Razors  combined. 


POST  CARDS  PRESCRIBED 


By  Medical  Practitioners  for  Summer  Vacation- 
ists— Fulfills  Humanitarian  Mission. 


The  much  abused  picture  postal  card  has  at 
last  found  its  humanitarian  mission.  This  sum- 
mer it  forms  part  of  the  rest  cure  prescribed 
for  the  high-strung  summer  Tacationlst. 

"Take  no  stationery  with  you.  Write  no  let- 
ters. Stick  to  postals  and  write  just  your  name 
or  a  brief  greeting  on  each  of  these.  Forget 
your  friends — and  rest." 

These  are  the  orders  of  many  up-to-date  phy- 
sicians who  are  trying  to  combat  the  national 
nerve  evil,  high  tension  and  overwork.  The 
average  woman  off  on  a  vacation  once  spent  sev- 
eral hours  a  day  writing  voluminous  descriptions 
of  vacation  joys  to  stay-at-homes.  The  nervous 
strain  of  writing  a  clever,  telling  letter  is  tre- 
mendous and  so  doctors  prescribe  the  postal 
card,  not  as  an  amusement  but  as  a  remedy. 

At  all  the  resorts  immediately  surrounding 
New  York  the  sale  of  postal  cards  of  a  refined, 
artistic  character  has  trebled  this  season.  In 
the  residential  districts  of  the  city,  where  stay- 
at-homes  congregate,  the  postmen  report  that 
the  postal  card  mail  from  vacationists  far  sur- 
passes that  of  letters. 

In  one  resort  of  1,000  souls  a  supply  of  25,000 
postals,  picturing  the  charms  of  the  neighbor- 
hood, was  exhausted  by  July  15  and  no  more  lo 
cal  views  could  be  secured  for  the  summer  trade. 
In  other  resorts,  like  Ocean  Grove,  N.  J.,  At- 
lantic City,  etc.,  hundreds  of  thousands  of  postal 
cards  are  mailed  out  daily,  and  at  hotels  where 
the  fortnight-vacation  trade  is  lieaviest  the  pos- 
tal card  mail  is  three  times  as  heavy  as  the  let- 
ter mail. 

On  outgoing  steamers,  such  as  the  Fall  River 
line.  Metropolitan  and  Great  Lake  boats,  which 
stop  at  many  ports,  the  waiting  line  outside  the 
writing  room  is  truly  diverted,  for  each  traveler 
has  a  handful  of  postal  cards  picturing  the 
steamship  to  send  back  to  home  folks. 

The  up-to-date  postal  card  patron  scorns  ir- 
relevant or  comic  postals.  She  also  prefers  black 
and  white  or  sepia  to  color  work,  and  to  her 
special  friends  she  sends  actual  photographs,  not 
lithographs,  showing  her  summer  abode,  her 
favorite  nook  or  boat,  each  of  which  costs  from 
two  to  four  times  the  price  of  the  ordinary  litho- 
graphed view.  Unquestionably  the  much  abused 
postal  card  habit  has  been  reformed.  "Comics" 
are  for  the  indisciiminating.  but  the  smartest  of 


travelers  and  the  most  weary  of  tourists  alike 
patronize  the  better  grade  of  shops  where  ar- 
tistic postals  can  be  found. 

SPORTING  GOODS  DEALERS  MEET 

In  Chicago  to  Form  National  Association — At- 
tendance Large  and  Bright  Future  Is  Pre- 
dicted for  New  Organization. 

A  meeting  of  the  retail  sporting  goods  dealers 
and  jobbers  of  the  country  was  held  in  Chicago 
on  September  1  at  the  Auditorium  Annex,  the 
object  of  the  meeting  being  to  form  a  national 
association  along  the  lines  of  other  trade  or- 
ganizations. While  the  details  have  not  yet 
come  to  hand,  we  understand  that  the  attendance 
was  large  and  there  is  every  hope  that  the 
association  will  progress  rapidly  and  be  a 
power  for  good  in  this  trade. 


COLLAR  BUTTON  SLOT  MACHINE. 

You  Drop  a  Nickel  In  the  Slot  and  Out  Pops 
a  Button  of  Any  Sort  You  Want. 

The  collar  button  slot  machine  does  not  have 
a  clumsy,  angular,  towering  superstructure,  like 
that  of  the  chewing  gum  or  chocolate  outfit.  No. 
the  collar  buttons  are  set  under  a  protecting 
cylindrical  glass  shield  in  vertical  rows  on  the 
face  of  a  metal  cylinder  perhaps  eight  inches 
in  height  and  four  inches  in  diameter,  standing 
on  end  on  a  pedestal  that  supports  the'  machine. 

In  those  vertical  lines  of  collar  buttons  ap- 
pearing at  regular  intervals  all  around  the  face 
of  the  cylinder  there  are  all  sorts  of  collar  but- 
tons; the  buttons  in  each  column  are  all  alike; 
but  there  are  numerous  columns,  each  different 
from  the  others. 

Here  may  be  found  buttons  with  long  shanks 
and  buttons  with  short  shanks;  buttons  with 
big  or  with  little  bases,  and  buttons  with  big 
or  little  heads;  and  buttons  with  solid  tops  and 
buttons  with  hinged  tops:  all  sorts  of  collar 
buttons.  A  little  inscription  on  the  front  of 
the  machine  tells  you  to  turn  the  cylinder  until 
\ou  have  brought  the  buttons  of  the  style  you 
want  to  the  front. 

Appropriately,  the  handle  on  top  of  the  ma- 
chine, by  which  you  turn  it.  is  a  knob  in  the  shape 
of  a  magnified  collar  button,  and,  turning  that, 
you  can  revolve  the  cylinder  so  as  to  bring  every 
column  of  buttons  on  it  into  view.  And  then, 
when  you  have  turned  the  cylinder  so  as  to 
bring  the  buttons  you  want  to  the  front  and  in 


line  with  the  machine's  delivery  opening  at  the 
base  you  drop  a  nickel  in  the  slot  at  the  top, 
and.  click!  the  lowest  button  on  that  column 
is  detached,  to  drop  into  the  little  tray  in  front 
of  the  opening,  where  it  can  be  reached  by  tlie 
purchaser. 


STATIONERS'  ANNUAL  CONVENTION 


Held  in  Boston  Recently — Much  Accomplished 
for  the  Good  of  the  Trade — Organization 
Gaining  Strength — Officers  and  Directors 
Elected. 


The  fourth  annual  convention  of  the  National 
Association  of  Stationers  in  Boston,  July  20-23, 
proved  to  be  the  most  successful  gathering  from 
the  point  of  accomplishment  as  well  as  numbers 
ever  held  in  this  trade;  in  a  word,  this  meet- 
ing may  be  said  to  have  established  the  asso- 
ciation on  a  solid  and  substantial  foundation 
from  which  it  should  rapidly  increase  in  useful- 
ness and  strength. 

The  new  oflBcers  elected  are  as  follows: 

President,  Theodore  L.  C.  Gerry,  of  Gerry  & 
Murray,  New  York. 

First  vice-president.  J.  B.  Irving.  Irving-Pitt 
Mfg.  Co..  Kansas  City. 

Second  vice-president.  Frank  Wright  Bailey,  of 
Thorp  &  Martin  Co.,  Boston. 

Third  vice-president.  George  M.  Courts,  Clark 
&  Courts,  Galveston. 

Secretary,  H.  W.  Rogers,  Wilbur  &  Hastings, 
New  York. 

Treasurer,  Charles  A.  Stevens,  Stevens, 
Malcney  &  Co.,  Chicago. 

Auditor,  D.  S.  Sperry,  Brown,  Treacy  &  Sperry 
Co.,  St.  Paul. 

Directors  from  Stationers:  Abner  K.  Pratt, 
.7.  L.  Fairbanks  &  Co.,  Boston;  Charles  H. 
Mann,  William  Mann  Co.,  Philadelphia;  William 
J.  Kennedy,  Kennedy  Printing  &  Stationery  Co., 
St.  Louis;  John  A.  Schlener,  John  A.  Schlener 
Stationery  Co.,  Minneapolis;  J.  Herbert  White, 
Adams  &  White.  Buffalo;  Theo.  A.  Steinmueller, 
Lucas  Brothers.  Baltimore:  James  E.  0"Donnell 
Brothers,  New  Orleans;  Walter  Brown,  Browu 
Book  &  Stationery  Co..  Kansas  City:  Charles  F. 
Backus,  the  Richmond  &  Backus  Co.,  Detroit: 
John  Brewer.  H.  K.  Brewer  &  Co..  New  York. 

Directors  from  Manufacturers;  J.  S.  A.  Wittke. 
J.  G.  Shaw  Blank  Book  Co..  New  York  city: 
Charles  K.  Wadham,  Z.  &  W.  M.  Crane,  Dalton: 
\V.  H.  Hopkins,  Globe-Wernicke  Co..  Cincinnati: 
.f.  F.  Talbot.  Dennison  Mfg.  Co..  Chicago: 
Charles  B.  Gordon.  Carter's  Ink  Co..  Boston: 
George  T.  Smith.  Joseph  Dixon  Crucible  Co.. 
Jersey  City;  James  Dawson.  Sieber  &  Truss.ell 
Mfg.  Co..  St.  Louis;  M.  D.  Heise.  Langfeld 
Brothers  &  Co.,  Philadelphia;  Gus  Meyer.  Meyer 
&  AVenthe.  Chicago;  Frank  A.  Weeks,  A.  A. 
Weeks-Hoskins  Co.,  New  York. 


In  advertising  follow  the  line  of  least  resis- 
tance. Push  hardest  where  competition  is  weak- 
est until  you  are  as  strong  as  your  competition. 


CAMPAIGN  —  ROSEBUD 

LARGE  PROFIT  FOR  DEALERS 

Plain  Rosebud  when  closed  ;  shows  photo  of  Presidential  Candidate  when  opened. 
Send  10  cents  for  sample  and  proposition. 

 DOOLITTLE    &    HULLING.    1004    ARCH    STREET.    PHILADELPHIA.  PA. 


THE  TALKING  MACHINE  WORLD. 


65 


TEACHINQ  BY  MOVING  PICTURES. 


Surgical  Operations  and  Nervous  Diseases  Be- 
fore the  Camera. 


One  of  the  new  uses  to  which  moving  pic- 
tures are  put  is  teaching,  and  at  least  one  house 
dealing  in  films  publishes  a  list  of  some  hun- 
dreds intended  for  class  room  use.  Most  pe- 
culiar of  all  are  the  pictures  of  •  operations  in- 
tended for  display  in  hospitals,  and  medical  col- 
leges. In  fact,  it  is  explicitly  stated  that  medical 
and  surgical  films  are  restricted  to  exhibition 
before  such  institutions  and  cannot  beJeased  ex- 
cept under  strict  guarantees  that  their  use  will 
be  so  limited. 

Perhaps,  however,  the  general  public  would 
not  care  to  sit  through  a  vaudeville  show  and 
at  the  end  as  the  house  was  darkened  read  in 
letters  of  light  upon  the  screen:  "Removal  of  a 
myxomatous  tumor  of  the  thigh,"  or  "Extirpa- 
tion of  a  bilateral  exophthalmic  goitre." 

The  catalogue,  which  describes  these  films  and 
which  promises  many  more  than  are  contained 
in  the  issues  for  this  year,  describes  them  in 
great  detail.  One  series  consists  of  half  a  dozen 
operations  all  of  the  same  general  nature,  the 
"Extirpation  of  encapsuled  tumors,"  and  in  all 
more  than  one-fifth  of  a  mile  of  film  is  needed. 

Surgery  is  not  alone  in  being  thus  illustrated. 
Medicine  has  its  pictures,  more  particularly  to 
illustrate  the  diseases  in  which  there  is  a  char- 
acteristic walk.  Various  forms  of  paralysis 
where  the  diagnosis  is  dependent  on  the  gait 
are  shown  in  detail.  The  pictures  of  such  a  dis- 
ease as  paralysis  agitans  show  the  characteristic 
rigidity  of  the  body  when  the  sufferer  is  walking 
and  of  the  face  muscles  when  talking. 

An  unusual  series  illustrates  the  effect  of  beri- 
beri on  the  natives  of  Borneo. 

Moving  pictures  also  have  their  use  in  solv- 
ing problems  of  agriculture  and  public  health. 
The  dealers  in  films  announce  that  by  a  process 
which  they  describe  as  micro-kinematography 
they  can  show  the  typhoid  bacilli  magnified  850 


diameters  in  all  stages  of  growth  and  movement. 
Similarly  the  circulation  of  blood  in  the  web  of 
a  frog's  foot  is  shown,  and  the  movement  of 
the  chlorophyl  or  green  coloring  bodies  in  the 
leaf. 

The  possibility  of  teaching  geography  in  this 
way  is  easily  uuderstood,  and  the  motion  picture 
camera  has  invaded  most  parts  of  the  civilized 
world.  Even  the  religious  field  is  not  neglected 
and  the  attention  of  Sunday  schools  and  mission- 
ary societies  is  called  to  such  subjects  as  "Open 
air  Bible  classes  in  India,"  conducted  by  native 
evangelists,  or  "Outcasts  of  India;  Procession  of 
men,  women  and  children  who  have  embraced 
the  Christian  religion.". 

Zoology  offers  a  list  of  subjects  that  ought  to 
charm  any  child  into  forgetting  that  he  is  learn- 
ing. The  subjects  range  from  polar  bear  fishing 
to  camels  crossing  the  desert.  Very  many  of 
these  pictures  have  been  made  in  the  famous 
wild  animal  park  of  Carl  Hagenbeck  near  Ham- 
burg. 

Of  the  microscopic  picture  some  600  feet  is 
devoted  to  the  one  subject  of  "Life  in  a  water 
butt,"  with  a  cheerful  collection  of  views  of  such 
creatures  as  megatherium  bacilli  and  Para- 
mecium, or  a  swarm  of  water  fleas. 


had  to  submit  to  a  strict  censor  by  the  police, 
who  used  their  discretion  as  to  whether  or  not 
the  pictures  were  fit  for  public  exhibition.  Un- 
der such  a  ruling  a  Chicago  police  lieutenant 
barred  "Hamlet"  as  depicting  too  violent  scenes 
and  because  the  word  "damned"  was  used.  Yet 
at  the  time  there  were  a  number  of  "ten,  twenty 
and  thirty"  shows  playing  in  the  cheaper  thea- 
ters of  that  city,  on  the  order  of  "Bloody  Pete'.s 
Revenge,"  wherein  murder  was  done  every  ten 
minutes  in  full  view  of  the  audience  and  the 
villains  were  in  true  villainous  style  The 
honest  moving  picture  man  does  not  object  to 
the  provisions  of  the  fire  and  health  laws  when 
they  are  enforced  with  fairness,  nor  to  suitable 
police  censoring,  but  overdoing  the  latter  has 
led  to  better  days  for  the  moving  picture  shows. 


F.  &  H.  LEVY  CO.  INCORPORATES. 


The  F.  &  H.  Levy  Manufacturing  Co.,  of  New 
York  (novelties),  with  a  capital  of  $25,000,  was 
incorporated  recently  with  the  secretary  of  the 
State  of  New  York.  Directors:  Fred  Knowlton, 
G38  East  139th  street;  Felix  Levy,  111  East  Four- 
teenth street;  R.  Hyman,  116  West  115th  street. 
New  York. 


FAIR  PLAY  FOR  NICKEL  THEATRES. 


HOW  TO  BECOME  A  MILLIONAIRE. 


While  Supervision  Is  Necessary  in  the  Public 
Interest  It  Should  Not  Descend  to  Persecution 
— The  Honest  Arcade  Man  Should  be  Given 
a  Chance  to  Succeed. 


Although  the  smaller  moving  picture  shows 
suffer  considerably  through  the  close  supervision 
of  various  municipal  authorities,  especially  the 
fire  department,  and  though  such  supervision 
frequently  amounts  almost  to  persecution,  so 
strong  has  become  their  hold  on  the  public  that 
at  the  present  time  they  are  not  only  held  respon- 
sible for  such  features  in  the  construction  of 
their  theaters  as  aifect  public  safety.  It  was  not 
so  very  long  ago  that   moving  picture  shows 


Chatting  with  a  talking  machine  man  the 
other  day  who  was  somewhat  disgruntled  be- 
cause business  was  quiet,  he  said:  "I  feel  like 
becoming  a  millionaire." 

"An  admirable  idea,"  The  World  retorted. 
"What  have  you  struck  this  time,  an  inside  deal 
in  stocks  or  a  gold  mine?" 

.  "Oh,  no!  Nothing  of  that  kind,  it  is  a  simple 
mathematical  proposition.  For  instance,  just 
save  a  cent  a  day,  two  cents  to-morrow,  four 
cents  the  next  day,  and  continue  through  the 
month,  doubling  each  day  the  savings  of  the  pre- 
ceding day.  At  the  month's  end  you  would  be  a 
multimillionaire.  Try  it  on  paper.  Any  other 
way  is  impractical,  of  course,  and  the  way  most 
people  get  rich  is  on  paper." 


Your  Boy  Will  Tell  You 

The  Sales  Possibilities 
In  The  Relleetoseope 

Send  foi-  our  booklet  and  let  him  look  it  over.  He  will  prove  the 
demand  for  thi.s  machine  and  consequently  profit  in  handling  it  by 
keeping  right  after  you  to  get  a  Ref lectoseope  for  him.  For  no  nor- 
mal boy  or  girl  can  see  or  read  about  this  machine  without  wanting 
one.  It  appeals  to  that  instinctive  love  of  pictures  found,  not  only 
in  all  children,  but  in  all  "grownups"  as  well,  as  the  astonishing 
popularity  of  illustrated  post  cards  amply  demonstrates. 

2  REFLECTOSCOPE 

The  Post  Card  Magic  Lantern 

ilin.ws  upon  a  screen  a  brilliant  6  to  10  ft.  reproduction  of  any  post 
card,  photograph  or  clipping  in  all  the  exact  coloring  of  the  original. 
It  occupies  the  same  relation  to  the  Magic  Lantern  as  the  Modern 
I'honograph  to  the  old  six-tune  Music  Box,- and,  like  the  phonograph, 
it  never  grows  old. 

The  Reflectoscope  is  the  only  Post  Card  Reflector  that  is  built  on 
scientific  lines — that  is,  constructed  largely  of  aluminum,  making  it 
light  In  weight  and  highly  efficient — that  has  five  reflecting  surfaces, 
getting  every  particle  of  efficiency  out  of  the  light  generated — that 
is  equipped  with  double  lenses— that  attracts  attention  by  its  design 
and  finish — in  shoi't,  the  only  machine  which  is  a  trade  getter  in 
both  looks  and  results.  It  costs  twice  as  much  as  others  to  iiiahc ; 
sells  at  the  same  price. 

Retail  price  for  gas,  electric  or  denatured  alcohol,  mounted  ready 
for  use  and  beautifully  japanned  in  black  and  red,  .f.5.00  complete. 

SELLING  AGENTS 
GEO.  BORGFELDT  &  CO.,  48-50  West  4th  Street,  New  York  City 
THE  STROBEL  &  WILKEN  CO.,  591  Broadway,  New  York  City 

ALCO-GAS  APPLIANCES  DEPT.,  159-161  West  24th  St,  New  York 


Write  for  Details. 


66 


THE  TALKING  MACfflNE  WORLD. 


THE  VIASCOPE  SPECIAL  IN  DEMAND. 

(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Sept,  6,  1908. 

The  Viascope  Mfg.  Co.,  of  112  East  Randolph 
street,  this  city,  are  having  a  remarkable  de- 
mand for  their  "viascope  special"  moving  picture 
machine,  recently  introduced.  The  new  machine 
is  simple  in  construction,  rigid,  artistic  and  dur- 
able. The  working  parts  of  the  viascope  special 
are  enclosed  in  a  handsomely  nickel-plated  steel 
case,  so  that  they  are  absolutely  protected  from 
all  dust  and  foreign  matter.  It  is  constructed 
throughout  of  the  best  materials  obtainable.  All 
of  the  shafts  are  made  of  the  finest  grade  of  tool 
steel;  the  movement,  also,  is  made  of  the  best 
grade  of  tool  steel,  hardened  to  prevent  wear. 
All  of  the  bearings  are  so  arranged  that  they  can 
be  replaced  by  any  one,  at  any  time.  All  parts 
of  the  machine  are  interchangeable.  It  is  oiled 
by  a  series  of  oil  tubes  extending  from  the  out- 
side frame  to  the  bearings  inside  of  the  machine. 

The  main  points  of  the  viascope  special  are  its 
steadiness  and  its  lack  of  flicker.  If  the  film  is 
perfect  it  shows  a  picture  that  is  perfectly  steady. 
There  is  absolutely  no  vibration  to  the  machine 
itself.  The  film  is  moved  by  a  single  cam,  which, 
having  a  connection  on  all  four  sides  at  once,  is 
always  in  contact  with  the  film-carrying  mech- 
anism. The  machine  is  as  nearly  flickerless  as  it 
is  possible  for  a  machine  to  be,  the  shutter  being 
very  small  and  at  the  same  time  covering  the  pic- 
ture during  the  entire  movement  of  the  film.  Now, 
in  framing  a  picture  on  the  viascope  you  never 
get  away  from  the  shutter  as  in  other  machines, 
for  the  shutter  is  so  constructed  that  it  always 
remains  in  the  same  position  with  the  framer  and 
lens.  It  is  possible  to  frame  two  pictures  with 
this  machine  and  still  keep  the  shutter  in  the 
same  position  with  the  framer.  The  viascope 
special  is  absolutely  fireproof. 

It  is  also  fool-proof,  as  all  parts  are  so  made 
that  anyone  taking  the  machine  apart  can  get 
the  various  parts  in  the  right  place,  for  it  is 
impossible  to  get  it  together  any  other  way. 

All  of  the  work  on  the  machine  is  done  by 
skilled  mechanics,  each  an  expert  in  his  own 
line.  The  work  is  under  the  personal  supervision 
of  J.  J.  Pink,  the  president  of  the  company.  Mr. 
Pink  has  had  long  experience  in  the  manufactur- 
ing and  repairing  of  all  kinds  of  moving  picture 
machines,  and  is  himself  an  inventor  and  prac- 
tical mechanic. 


AN  ATTRACTIVE  LINE  OF  POST  CARDS. 


The  accompanying  illustration  shows  one  of 
the  attractive  "invitation"  post  cards  issued  by 
the  Simplicity  Co.,  Chicago.  There  are  a  large 
number  of  subjects,  adapting  the  card  for  use 
for  many  purposes,  each  with  a  distinctive  de- 


SPECIAL  OFFER 

500  POST  CARDS  —  No  two 

alike ;  all  retail  at  2  for  5  cents 
and  5  cents  each,  $2.50. 
Cash  with  order;  prepaid. 

SIMPLICITY  CO..  Chicago,  111. 


I^lijkdfi  ieen  ai^joi^d  ^  give,  an  

^  Lc.J{°f<^®1^      OTl 

^-  d^^-   (ffclc_= 


sign.  In  many  sections  of  the  country  these  in- 
vitation cards  have  created  a  perfect  furore,  and 
no  society  woman  feels  she  is  quite  in  style  un- 
less she  gives  her  invitations  via  the  new  route. 
Elsewhere  in  this  page  will  be  found  a  special 
offer  made  to  dealers  on  an  attractive  series  of 
picture  post  cards. 


PROFIT  IN  A  LINE  OF  STATIONERY. 

What  a  Canvass  of  the  Trade  Reveals — Lesson 
Taught  in  Lax  Method  of  Keeping  Accounts 
— A  Subject  of  Interest  to  Talking  Machine 
Dealers  Handling  Side  Lines — Some  Interest- 
ing Figures  Compiled  by  Those  Who  Know. 


Many  talking  machine  firms  in  looking  around 
for  good  side  lines  to  go  with  the  phonograph 
have  undoubtedly  had  their  attention  drawn  to 
the  stationery  trade.  We  believe  therefore  that 
a  few  extracts  from  an  article  headed  "Figuring 
Profits  on  Stationery,"  which  appeared  recently 
in  a  well  known  journal  in  this  field,  will  be 
read  with  interest.  It  seems  that  a  certain  sta- 
tionery manufacturer  decided  to  find  out  if  pos- 
sible just  what  gross  and  net  profits  were  made 
by  a  manufacturer,  a  jobber,  or  dealer,  in  that 
business;  also  how  much  was  lost  from  bad 
debts,  depreciation  of  stock  and  fixtures,  etc.  He 
therefore  got  up  circulars  and  blanks  to  be  re- 
turned and  sent  them  to  all  the  members  of  tho 
different  stationers'  associations  throughout  the 
country,  asking  them  to  supply  the  date  and 
send  it  in  unsigned. 

Here  are  some  extracts  from  the  replies  re- 
ceived: 

"I  am  at  a  loss  to  figure  the  gross  profits  on 
my  sales  and  shall  be  glad  to  have  you  show 
me  how  to  do  it." 

"Expense  account  kept,  but  never  added." 

"Actual  profits  on  investment  7  74  per  cent." 

"All  expenses  not  charged  to  stationery  de- 
partment that  rightly  belong  to  it." 

"Made  gross  profit  of  53  per  cent,  on  sales  of 
one  year.  The  year  before  57  per  cent.,  but  does 
not  take  stock  nor  keep  an  expense  account." 

"Two  meals  a  day." 

One  of  the  largest  dealers  in  the  country 
writes:  "Our  method  of  inventorying  our 
stocks  is  about  as  follows:  We  inventory  at  $1 
stock  that  costs  $1.  that  is  new,  fresh  and  sal- 
able, and  has  not  been  in  stock  over  a  pre- 
vious inventory.  If  on  hand  at  second  yearly 
inventory  and  still  fresh  and  salable  it  is  taken 
at  25  per  cent,  discount,  at  third  inventory  50 
per  cent,  discount,  at  fourth  75  per  cent.,  and  at 
fifth  nothing.  In  this  way  the  'shop-keepers'  get 
down  to  a  low  inventor\-  valuation  whatever  may 
be  the  actual  selling  values.  This  latter  deter- 
mined according  to  the  items  and  its  salabilify." 

The  division  of  classes  is  as  follows:  As  to 
iflurns  received  we  have  divided  them  into  (1) 


THE    F»IAIVOVA  C01VIF»AIVY, 


Manulaclurers  ol 


44  AND  65  NOTE  ELECTRIC  PLAYERS 

with  or  without  nickel  In  the  slot  attachment 


SECURE    THE    AGENCY  NOW. 


117-125  Cypress  Avenae, 


New  York. 


retailers,  (2)  wholesale  and  retail,  (3)  whole- 
sale, (4)  manufacturers.  (M)  annual  sales  less 
than  $25,000.  Other  classification  up  to  $150,- 
000  or  over  we  have  omitted  as  we  have  not 
the  space  to  devote  to  it. 

,  Per  cent,  on  sales.  — s 

Class  M  Gross  profit     Expense.  Net.* 

Xo.  1   33i«,  .23  .09 

"    2   40  .80  .10 

"    3   30  .22  .05 

"    4   33%  .26%  .04% 

Average   347?  .25%  .07 

'After  deductins  all  bad  debts  and  depreciation  for 
fixtui'ts.  merchandise,  machinery,  etc. 

It  is  assumed  that  in  the  above  figures  all 
parties  included  in  their  expense  account  a  fair 
salary  for  themselves  and  partners,  if  any,  or  if 
a  corporation  salaries  for  their  officers. 

It  is  to  be  remembered  also  that  in  the  net 
results  above  no  interest  on  capital  was  in- 
cluded. It  would  be  interesting  to  know  what 
was  left  of  the  profits  if  this  should  be  done. 
Is  the  stationer  always  getting  in  adition  to  his 
living  6  per  cent,  on  his  capital?    If  so,  how  much? 

MOVING  PICTURES  OF  MARATHON. 

Used  by  Hayes,  Winner  of  Race,  in  Illustrating 
His  Lecture  in  Vaudeville. 

"Johnny"  Hayes,  winner  of  the  great  Mara- 
thon race  is  to  go  into  vaudeville  to  tell  of  his 
great  run  and  how  he  felt  at  different  stages  of 
the  race.  The  growing  importance  of  the  mov- 
ing picture  machine  is  proven  in  that  connec- 
tion as  such  pictures  will  be  used  in  conjunc- 
tion with  his  talk  to  show  just  how  the  race 
looked  and  how  he  crossed  the  finish  line.  While 
the  Marathon  race  dates  back  to  the  time  when 
Greece  was  one  of  the  ruling  nations  of  Europe, 
never  before  has  a  race  been  reproduced  in  ac- 
tual motion  pictures  for  the  benefit  of  a  people 
thousands  of  miles  away,  for  Athens  with  her 
wonderful  marble  stadium  had  no  moving  pic- 
ture machines. 

Dorando,  who  got  to  the  stadium  first  but  col- 
lapsed and  was  helped  across  the  line,  is  also 
to  appear  in  vaudeville  as  soon  as  the  leg  he 
broke  bicycling  is  mended.  Probably  the  mov- 
ing-picture machine  in  his  case  will  show  him 
being  shoved  across  the  line;  but  as  he  knows 
no  language  but  Italian  some  one  else  will  have 
to  do  his  monologuing  "stunt." 

Lamps  placed  along  the  lower  edge  is  one  of 
the  latest  improvements  in  show  window  light- 
ing. To  be  effective,  they  should  be  screened 
from  view  by  either  a  permanent  fixture  or  a 
shade  which  can  be  raised  slightly  above  the 
line  of  the  lamps. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY  —  These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

"  Every  One  Is  In  Slamberland  Bat  Yon  and  Me " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 
Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS,  MO. 


60  YEARS' 
EXPERIENCE 


I  RADE  IVIARnS 

Designs 
Copyrights  Ac. 

AnTone  sending  a  nketoh  and  description  may 
quickly  ascertjiin  our  opinion  free  wliether  an 
Invention  I9  probably  putentable.  {.'oninuinlca- 
tlonantrlctlyconililcntlal.  HANDBOOK  on  Patent* 
sent  free.  OMeat  ni;cnc.v  for  seourlnff  patents. 

ratcnts  taken  tliroutih  Munn  Jk  Co.  receive 
»pffiii(  inifu-f.  wiHiout  charge,  In  the 

Scientific  Jimericdtt. 

A  hanilaoMu'Iy  Ulnatratpd  weekly.  I.arcpst  cir- 
culation of  any  m-lonllllc  Journal.  Terms.  »3  a 
year;  four  months,       Sold  by  all  rowsilcalers. 

MUNN  &Co.36'Bro.dw.,.  New  York 

Branch  OfDce.  626  F  St..  WashlDglon,  D.  C 


THE  TALKING  MACHINE  WORLD. 


67 


EXTENDS  ITS  APPROVAL  TO  THE 

EEERLE55  coin^operatedPIANO 

AS  EVmENCED  BYITS  WNDEREVL 
POPVLARITY  AMONG 

CAFES ,  CLVBS  ^^RATHSKELLERS 


PEERIESS  PIANO  PLAYER  CO. 

F.  ENGELHARDT  &50NS  PROPRIETORS 


OFFICES 
W17MDSOR  ARCADE 
FIFTH  AVE  N  ew  YORK . 

FACTORIES 
5T  JOHNSVILLE,  N.V. 


68 


THE  TALKING  MACHINE  WORLD. 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


COLUMBIA 
GRAPHOPHONE 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrtunent  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns — NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ;  ' 
all  that  is  required  is  simply  the  tumihg  of  a  small  thumb  screw  to  fasten  securely  the  "IDEAL"  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL,"  made  of  pure  aluminum,  is  nearly  six  feet  in  circumference,  assuring  the 
maximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

The  "  IDEAL  "  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get  "IDEAL"  music. 


Jfetreral  iHanufacturmg  Company 

2095  Cast  36t!)  Street  «         Clebelanli,  ©fiio 


VOL.  IV.    No.  10. 


SIXTY-EIGHT  PAGES 


•  INGLE  COPIES,  10  CENTS 
PER  YEAR,    ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  October  15,  1908 


The 

STAR 

Is  the  Popular  Record 

WHY? 

IOIgch,50Ceal$     ^^^^^^^  lllocli,50Cent$ 


v^iARREO 


12  inch,  80  Cents 
Because  If  Sells  at  a  Popular  Price 


AND  IS  THE  BEST  RECORD  AT  ANY  PRICE 

Since  the  reduction  in  retail  price  of  STAR  records 
we  have  established  many  new  dealers  and  jobbers. 
Why  don't  you  fall  in  line  and  handle  goods  that 
have  a  large  sale  and  sure  profits  ? 


HAWTHORNE  &  SHEBLE  MFG.  CO. 


Howard  and  Jefferson  Sts. 


PHILADELPHIA,  PA. 


Entered  as  second-cIaM  matter  May  2,  1005,  at  the   post  office  at  New  York.  N.  Y..  undf-r  th"  act  of  Congress  of  Marcb  3,  1879. 


THE  TALKING  MACHINE  WORLD. 


Bigger  Business  +  Bigger  Profits 

IS  WHAT 

THE  ECHO-PHONE 

MEANS  TO  YOU 


Since  the  infancy  of  the  Talking  Machine 
business  there  has  been  an  enormous  de- 
mand for  an  inexpensive  machine  whose 
Tone  and  Wearing  qualities  could  be 
relied  upon.  Scarcely  a  Premium  House, 
Jobber,  or  Dealer  who  hasn't,  at  some  time 
or  other,  in  desperation  tried  to  supply  this 
demand,  only  to  find  the  machines  unre- 
liable, and  either  have  them  come  back 
on  him,  or  else  lost  customers  by  selling 
them  what  proved  to  be  a  "Gold  Brick." 


THE  ECHO-PHONE  ELIMINATES  ALL  THESE  DIFFICULTIES 

Its  tone  and  wearing  qualities  can  not  be  du- 
plicated in  the  world  for  double  the  money. 

THE  ECHO-PHONE  IS  FULLY  GUARANTEED  FOR  ONE  YEAR 

Write  us  now  for  further  particulars.   It  will  pay  you. 


UNITED  TALKING  MACHINE  CO. 

259  GREENWICH  STREET,  NEW  YORK 


The  Talking  Machine  World 


Vol.  4.   No.  10. 


THE  IMPORTANCE  OF  FORMING 

A  DEALERS'  ASSOCIATION. 

J.  Newcomb  Blackman  Claims  Jobbers  and 
Manufacturers  Need  the  Co-operation  of  a 
Dealers'  Association — Plans  for  Formation. 


In  an  interview  witli  The  Talking  Machine 
World,  J.  Newcomb  Blackman,  president  of  the 
Blackman  Talking  Machine  Co.,  discussing  the 
importance  of  forming  a  dealers'  association 
said:  "The  manufacturers  selling  their  goods 
under  price  restrictions  have  an  organization 
that  shows  system  in  every  detail.  Their  product 
is  sold  through  the  jobber  and  the  dealer  and 
every  move  the '  manufacturer  makes  affects 
them.  It  is  therefore  important  that  the  welfare 
of  the  jobber  and  dealer,  from  his  point  of  view, 
should  be  considered.  With  this  idea,  and  to 
insure  co-operation  as  far  as  possible,  the  Job- 
bers' Association  was  formed  and  the  recent  con- 
vention of  the  National  Association  of  Talking 
Machine  Jobbers  at  Atlantic  City  brought  forth 
suggestions  which  the  manufacturers  have  acted 
upon. 

"There  are  but  a  few  manufacturers  and  at 
the  most  a  few  hundred  jobbers,  but  dealers 
are  numbered  by  the  thousands.  After  all,  it  is 
the  dealer  who  must  be  considered,  for  he  sup- 
ports both  the  jobber  and  the  manufacturer.  I, 
therefore,  think  that  an  association  of  talking 
machine  dealers  should  be  formed  in  order  that 
the  jobber  and  manufacturer  can  receive  sug- 
gestions based  on  the  experience  of  dealers,  and 
I  think  several  local  associations  should  first  be 
formed.  Let  some  of  the  many  bright  and  ac- 
tive talking  machine  dealers  get  together  locally 
and  form  an  association,  for  there  is  much  that 
can  be  accomplished. 

"Dealers  often  complain  regarding  price  cut- 
ting and  action  by  the  manufacturer  is  some- 
times delayed  because  the  dealer  does  not  fur- 
nish satisfactory  evidence.  With  a  dealers'  as- 
sociation a  grievance  committee  could  handle 
all  such  complaints,  securing  evidence  and  pre- 
senting it  in  such  form  to  the  manufacturer  that 
proper  action  would  be  insured.  A  bulletin 
could  be  issued  giving  the  numbers'  of  the  stolen 
machines,  or  cases  where  instalment  customers 
have  disappeared,  failing  to  leave  their  address 
or  the  balance  due.  The  numbers  of  such  ma- 
chines would  serve  as  a  good  clue  and  save  the 
dealer  considerable  by  recovery.  An  agreement 
could  be  reached  regarding  the  methods  to  be 
employed  in  the  sale  of  machines  on  the  instal- 
ment plan,  until  the  manufacturers  regulate  this 
by  contract.  An  exchange  on  surplus  stock 
among  d€alers  could  also  be  arranged  and  mem- 
bers could  guard  each  other  against  the  pur- 
chase of  goods  that  have  proven  without  merit. 

"I  am  sure  that  the  Jobbers'  Association  would 
be  pleased  to  receive  a  committee  representing 
the  dealers'  association  at  their  annual  conven- 
tion, or  the  meetings  of  their  executive  commit- 
tee, and  when  a  resolution  embodying  the  ideas 
of  hundreds,  or  perhaps  thousands,  of  dealers 
was  presented  to  the  manufacturer,  with  the  in- 
dorsement of  the  Jobbers'  Association,  it  would 
certainly  insure  most  careful  consideration. 
Many  recent  moves  by  manufacturers  would 
have  been  better  understood  had  the  dealers 
been  in  a  position  to  get  together  and  act  in 
unison.  The  Jobbers'  Association  has  often  been 
handicapped  in  asking  the  manufacturers  foi 
certain  concessions,  because  they  did  not  have 
the  opinion  of  the  dealers. 

"The  columns  of  The  Talking  Machine  World 
are  recognized  as  a  valuable  source  of  informa- 
tion by  dealers  who  are  subscribers,  and  there  is 
no  doubt  that  the  editor  of  that  paper  would 
give  dealers  the  same  support  with  a  dealers' 
association  that  he  has  in  the  case  of  the  job- 
bers. 

"I  would  suggest  that  monthly  meetings  be 


New  York,  October  J  5,  J  908. 


held  by  local  associations.  At  that  time  dealers 
could  give  their  experience  on  various  subjects 
that  would  help  one  another.  This  would  also 
serve  as  a  good  opportunity  for  jobbers  to  ad- 
dress dealers.  We  don't  know  how  much  we 
can  learn  until  we  investigate  the  methods  of 
others  in  the  same  business. 

"Business  at  the  present  time  shows  a  class 
of  jobbers  better  equipped  to  take  care  of  the 
requirements  of  the  dealer  and  there  is  no  rea- 
son why  there  should  not  be  considerable  im- 
provement in  the  standing  of  the  dealers.  Let 
those  who  are  a  credit  to  the  business  and  are 
using  their  capital  and  energy  to  elevate  it,  get 
together  and  support  each  other.  This  work 
will  be  supported  by  the  jobbers  and  I  would 
like  to  see  a  movement  in  New  York  city  for 
the  formation  of  a  dealers'  association,  covering 
Greater  New  York.  This  could  then  be  enlarged 
and  other  associations  formed  local  to  the  large 
cities,  until  finally  a  national  association  would 
result. 

"As  a  member  of  the  executive  committee  and 
most  of  the  special  committees  in  the  Jobbers' 
Association  I  would  be  glad  to  give  whatever 
assistance  I  can  and  feel  that  all  jobbers  would 
take  the  same  position.  What  we  want  in  the 
talking  machine  business  at  the  present  time  is 
co-operation  between  the  dealer,  jobber  and 
manufacturer.  If  we  have  any  complaints  to 
make  let  us  go  about  it  in  a  businesslike  way 
and  in  turn  ask  for  what  we  think  is  just,  with 
a  spirit  of  fairness  to  all.  We  do  not  want  good 
dealers  to  be  discouraged  by  those  who  are  a  detri- 
ment to  the  business.  Many  a  dealer,  who  at 
times  is  discouraged,  would  become  enthusiastic 
if  he  could  mingle  with  others  whose  methods 
are  possibly  a  little  more  up-to-date. 

"I,  therefore,  advocate  that  the  dealers  get 
together  and  adopt  a  constitution  and  by-laws, 
simple,  yet  broad,  the  essence  of  which  shall 
call  for  a  'square  deal'  for  the  jobber,  dealer 
and  manufacturer.  Such  an  association  would 
be  supported  by  all.  But  who  will  make  the  first 
move  toward  forming  one?  I  will  gladly  take 
this  matter  ' up  with  any  dealer,  as  I  feel  the 
movement  should  be  started  by  a  dealer,  and  I 
believe  Mr.  Edward  Lyman  Bill,  editor  of  the 
Talking  Machine  World,  will  also  give  valuable 
help  for  the  formation  of  a  dealers'  association. 
I  will  be  pleased  to  have  any  dealer,  who  would 
like  to  start  a  movement  for  the  formation  of  a 
dealers'  association  address  me  at  97  Chambers 
street.  New  York." 


"TALKER"  TAKES  SINGERS  PLACE. 


Manager  Ruggles  Comes  to  Rescue  of  Local 
Theatrical  Manager,  and  Supplies  Grand 
Opera  by  Singers  of  World-Wide  Fame. 


(Special  to  The  Talking  Machiue  World.) 

Los  Angeles,  Cal.,  Sept.  28,  1908. 

Never  was  the  ingenuity  of  a  stage  director 
put  to  a  greater  test  than  through  the  problem 
that  confronted  Director  Wm.  C.  Masson  of  the 
Lewis  S.  Stone  Co.,  when  he  came  to  figure  out 
the  opening  of  the  first  act  of  "The  Pit."  The 
book  called  for  the  presence  on  the  stage  of  a 
quartet  from  "Rigoletto"  in  such  a  manner  as  to 
give  the  impression  to  the  audience  that  a  per- 
formance of  grand  opera  was  in  progress  on  the 
stage  of  the  Chicago  Auditorium. 

Singers  aplenty  responded  to  the  call  for 
help,  but  when  it  came  to  a  question  of  their 
ability  to  sing  the  famous  quartet  without  slip- 
ping in  a  few  "barber  shop"  chords  or  lapsing 
into  a  bar  or  two  of  "Be  Sweet  to  Me,  Kid,"  that 
present  favorite  song  of  the  populace,  Masson 
realized  he  was  up  against  a  hard  proposition. 

The  Marquis  Ellis  Quartet  was  given  a  trial 
and  while  they  were  all  right  in  their  own  sphere' 
in  "The  College  Widow,"  when  it  came  to  simu- 
lating a  performance  of  grand  opera  they  were 


Price  Ten  Cents 


found  wanting.  Fully  a  score  of  the  best  known 
singers  in  the  city  were  tried  and  finally  a  quar- 
tet was  secured  that  could  interpret  the  music  to 
Masson's  satisfaction. 

Then  Manager  Blackwood  was  called  in  and  the 
singers  informed  him  that  they  could  not  afford 
to  provide  the  music  for  less  than  $500  for  the 
week.  Inasmuch  as  the  "Rigoletto"  number  occu- 
pies only  a  moment  or  so  of  the  first  act,  this 
charge  was  wholly  out  of  the  question  and  for  a 
brief  period  Masson  had  seriously  considered  the 
advisability  of  cutting  out  the  music  altogether. 

Charles  Ruggles,  Sr.,  who  represents  Sherman, 
Clay  &  Co.,  the  Pacific  Coast  distributors  of  the 
Victor  Talking  Machine  Co.,  happened  in  the 
theatre  at  the  time  to  buy  some  tickets  and  he 
quickly  came  to  the  rescue  of  the  worried  mana- 
ger by  offering  to  send  to  the  theatre  one  of  the 
big  auxetophones,  with  records  of  the  "Rigo- 
letto" quartet,  sung  by  Caruso,  Scotti,  Sembrich 
and  Homer.  The  big  machine  was  given  a  trial 
and  for  the  time  being  the  Stone  Co.  gave  up 
all  thoughts  of  rehearsals  to  enjoy  the  remark- 
able music. 

The  audience  at  the  Auditorium  were  treated 
to  a  rendition  of  the  "Rigoletto"  quartet  that  was 
hard  to  distinguish  from  the  real  article,  and 
Director  Masson  enjoys  the  distinction  of  being 
the  first  stage  manager  in  the  city  to  use  a  talk- 
ing machine  for  such  a  purpose. 


SUES  IN  AUSTRALIAN  COURTS. 


The  National  Phonograph  Co.  Sue  Dealers  for 
Price  Cutting — Defendants  Claim  Contract  Is 
In  Restraint  of  Trade. 


The  judge  of  the  Australian  High  Court  has  re- 
served decision  in  the  damage  suit  of  the  Na- 
tional Phonograph  Co.,  of  Australia  against  five 
dealers,  for  price-cutting,  stating  that  the  matter 
should  receive  the  attention  of  the  full  bench  of 
the  High  Court  before  final  decision  was  handed 
down.  The  National  Phonograph  Co.  brought 
suit  against  the  five  dealers,  namely,  Menck, 
Kerrigan,  Pearson,  Beckett  and  Whiting,  claim- 
ing that  they  sold  Edison  phonographs  and 
records  throughout  the  country  at  less  than  the 
fixed  prices,  and  asking  for  only  nominal 
damages  to  establish  their  position.  The  de- 
fendants declared  that  the  price  contract  was 
in  restraint  of  trade.  The  final  decision  is  being 
awaited  with  interest. 


THE  WINDOW  BACKGROUND. 


"In  dressing  a  store  window,"  said  a  man  who 
has  been  at  it  for  years,  "the  first  essential 
thing  is  your  background.  I  regard  that  as  the 
foundation  of  all  else. 

"It  serves  two  purposes.  It  sets  off  the  goods 
you  wish  to  display,  illy  or  properly  as  it  fits 
into  them  or  does  not,  and  also  to  attract  the 
attention  of  the  passer-by.  It  should  be  some- 
thing that  will  make  him  stop  and  look  at  it, 
and  at  the  goods  that  go  with  it;  and  if  it  aids 
in  doing  that,  it  is  the  right  thing  in  the  right 
place,  whether  it  happens  to  be  a  strip  of  cheap 
cheesecloth  or  an  artistic  arrangement  of  plush 
or  hardwood. 

"I  use  a  great  deal  of  cheesecloth  with  fine 
effects.  It  costs  little.  It  can  be  put  in  any 
shape  you  want  it.  It  makes  a  graceful  draping, 
and  it  can  be  discarded  with  little  loss  when  no 
longer  needed  or  when  it  begins  to  show  too 
much  use.  In  cases  that  call  for  real  elegance, 
of  course,  plush  or  other  heavy  material  is 
called  for." 


All  business  men  should  remember  that  well 
directed  individual  energy  may  win  out  in  spite 
of  dull  times.  All  that  is  needed  is  "keeping 
at  it." 


4: 


• 

THE  TALKING  MACHINE  WORLD. 


TALKERS  IN  THE  HARRIQAN  FLATS. 


Unexpected  Result  of  Mrs.  Harrigan's  Fondness 
for  Talking  Machine  Music — Revenge  That" 
Worked   Both  Ways — A  Story  of  the  East 
Side  That  is  Plain  and  Unvarnished. 


There  was  not  a  more  peaceful  row  of  tene 
ments  in  the  greater  city,  barring  certain  occa- 
sions, chiefly  Saturday  nights,  than  the  Harrigan 

row  of  flats  on  East  street.   Denis  Harrigan, 

the  owner  of  the  flats,  was  the  autocrat  of  the 
block  and  incidentally  leader  of  his  district,  hav- 
ing stuck  faithfully  to  Tammany  in  many  a  hot 
primary  election  fight.  Needless  to  say,  it  was 
by  having  his  palm  frequently  "crossed  with  sli- 
ver" in  politics  that  Harrigan  saved  enough  to 
buy  the  flats  referred  to  by  his  enemies  as  the 
"Flats  of  All  Nations." 

Harrigan's  eldest  daughter  Nellie  was  the  belle 
of  the  neighborhood,  and  in  view  of  her  position 
had  become  a  rare  pianiste,  according  to  East  Side 
ideals — meaning  that  she  could  play  the  latest 
popular  music  after  about  a  week's  rehearsing, 
and  was  noted  for  her  playing  of  "Love  Me  and 
the  World  Is  Mine"  in  ragtime.  Mrs.  Harrigan 
and  the  boj-  Michael,  however,  boasted  no  such 
accomplishments,  and  the  music  in  their  natures 
lay  dormant  until  one  day  when  they  visited  a 
new  arcade  on  the  avenue  and  heard  the  wonder- 
ful music  of  a  talking  machine.  The  next  day 
Harrigan  pere  was  forced  to  buy  a  machine  and 
bountiful  supply  of  records  for  home  entertain- 
ment, and  then  the  trouble  started. 

-For  a  week  or  so  the  tenants  of  the  flats  rather 
enjoyed  the  musical  addition  to  their  community, 
which  usually  kept  busy  about  eighteen  hours  a 
day.  At  the  end  of  that  period,  however,  the 
tones  of  the  talker  became  monotonous,  and  after 
a  fortnight  the  tenants  "kicked"  about  the  sur- 
plus of  music.  Their  answer  was,  "Harrigan, 
That's  Me"  played  for  three  days  without  any 
low  tone  attachment  on  the  reproducer.  A  bitter 
revenge  was  the  only  satisfaction  they  could  be 
able  to  obtain,  and  they  obtained  it  to  the  taste 
of  the  gods. 

Schmidt,  the  butcher,  who  lived  in  the  next 
apartment  to  Harrigan,  was  the  first  to  become 
active,  and  he  purchased  a  machine  similar  to 
Harrigan's  but  with  a  much  larger  horn.  The 
next  evening  and  for  the  following  week  the 
denizens  of  the  block  were  regaled  with  about 
half  the  selections  in  the  German  portion  of  the 
foreign  catalog,  blended  with  the  favorite  tunes 
of  the  Harrigan  repertoire.  Then  the  Harrigan 
machine  started  to  grind  out  "It's  the  Dutch"  for 
seventy-two  hours  with  very  short  intermissions. 
It  stopped  the  Schmidt  machine,  but  still  further 
aroused  the  ire  of  the  neighbors.  The  Polish 
and  Swedish  families  on  the  top  floor  then  took 
a  hand  in  the  "talker"  war  and  made  the  horn 
the  mainstay  of  their  equipment.  When  th? 
music  of  Poland  and  Sweden  began  to  float  on 
the  breeze  with  an  increasing  volume  the  Har- 
rigan's thought  the  limit  had  been  reached;  but 
no,  the  Italians  next  door  invested  their  profit-^ 
from  the  fruit  stand  in  a  machine  with  a  forty- 
iuch  horn  and  assailed  the  ears  of  the  row  with 
selections  from  "II  Trovatore"  and  other  operas 
dear  to  the  Italian's  heart.  If  there  was  anything 
on  earth  that  would  irritate  the  Harrigans,  ex- 
cepting, of  course,  a  toast  to  King  Edward,  it 
was  grand  opera  music  when  the  popular  stuff 
was  so  convenient  and  steep.  The  climax  was 
reached,  however,  when  Ephraim  Williams,  a  col- 
ored gentleman  with  cultivated  tastes,  got  into 
the  ring,  with  a  talking  machine  with  which  to 
combat  the  other  music  makers  and  incidentally 
entertain  his  wife,  Mandy,  and  the  pickaninnies. 
He  first  tried  out  "I'm  Bon-Bon  Buddy  the 
Chocolate  Drop"  and  "I've  Got  to  See  the  Min- 
strel Show."  Harrigan  then  warned  him  that 
"St.  Patrick's  Day  Is  a  Bad  Day  for  Coons,"  while 
Schmidt  filled  the  air  with  the  tuneful  message, 
"Keep  on  Smiling."  Williams  then  played  the 
wall,  "Everybody's  Pickln'  on  Me,"  after  which 
even  the  Pole  and  the  Swede  started  to  "pick," 
while  the  Italian  tried  to  soothe  them  with  grand 
opera  aria. 

Things  quickly  came  to  a  head  with  the  six 


machines  thundering  in  competition  at  one  time, 
and  leaving  the  talkers  in  charge  of  their  wives 
the  five  whites  started  out  to  annihilate  the  latest 
comer.  When  Williams  saw  them  approaching 
he  fled,  taking  time  to  inform  them,  however, 
that  "When  the  Roll  Is  Called  Up  Yonder  I'll  Be 
There."  With  no  victim,  the  belligerents  began  to 
pass  uncomplimentary  remarks  among  them- 
selves and  finally  started  to  "mix"  things. 

After  the  police  had  pried  Harrigan  from  the 
German,  rescued  the  Swede  and  Pole  from  under- 
neath the  pile  and  taken  a  knife  away  from  the 
Italian,  they  proceeded  to  take  the  crowd  to 
court,  where  the  magistrate,  after  listening 
to  the  whole  story  suggested  that  they  divide  the 
time  for  playing  the  talkers.  Everyone  wanted 
the  same  hours,  however,  and  after  much  argu- 
ment and  not  a  little  wild  language  Harrigan  Is- 
sued the  ultimatum  that  either  talking  machines 
or  tenants  must  go,  agreeing  to  also  dispense 
with  his  talking  machine  at  the  same  time.  It 
was  a  cold  winter,  so  the  "talkers"  lost,  and  it 
was  a  mournful  procession  that  carried  them  to 
the  second-hand  man.  On  the  return  trip,  un- 
fortunately Ephraim,  who  had  not  heard  the  ul- 
timatum and  was  not  aware  of  the  approach  of 
his  enemies,  put  on  the  worst  record  he  could 
have  chosen  under  the  circumstances,  namely, 
"It's  Better  to  Have  Nothing  All  the  Time  and 
Something  for  a  Little  While."  Only  the  inter- 
ference of  the  police  and  the  rapid  exit  of 
Ephraim  and  the  machine  prevented  murder, 
and  the  avengers  returned  home  to  console  them 
with  the  tones  of  the  accordion,  facetiously  - 
known  as  "the  tenement  house  piano." 

All  the  music  in  Harrigan's  soul  was  crushed 
out  by  the  experience,  and  now  when  anyone 
moves  into  the  flats,  with  a  musical  instrument, 
whether  piano  or  jewsharp,  he  says,  "D'ye  moind 
now,  ye  can  only  play  for  chu  hours  the  noight, 
fr'm  eight  t'  tin.  Wan  minnit  over  that  an'  out 
ye  go;  d'ye  listen  well  now,"  and  peace  again 
reigns  in  the  Harrigan  row  of  flats,  while  two 
Nickelodeons  in  the  neighborhood  are  turning 
away  crowds  at  every  performance,  crowds  who 
hunger  for  a  little  talker  music. 


mittance  to  the  large  room,  and  the  whole  affair 
was  of  a  nature  which  made  Manager  Jordan, 
of  the  Houck  Co.,  smile  with  delight.  The  in- 
terest manifested  in  the  meeting,  notwithstand- 
ing the  extracts  from  Mr.  Bryan's  speeches  were 
reproduced  by  the  Victor  records,  showed  they 
were  enjoyed  and  applauded.  The  records  were 
plain  and  distinct  and  all  who  have  heard  the 
great  Commoner  recognized  his  voice  with  abso- 
lutely no  trouble.  All  efforts  to  discredit  the 
meeting  by  referring  to  the  speeches  as  being  of 
the  "canned"  variety  were  futile.  The  enthusiasm 
and  the  crowd  last  night  were  far  greater  than 
at  the  Taft  rally  of  last  week. 


ALL  ON  ACCOTJNT  OF 


Why  doth  thf  staid  New  Yorker  cheer 
And  strain  each  tendon  of  his  ear 
When  eagerly  he  goes  to  hear 

 « 

And  why  doth  he  from  morn  till  night 
Articulate  in  sheer  delight 
To  all  who  come  "Say,  he's  all  right," 
 *  1 

Explaining  how  "he  beats  the  band 
And  causes  ear-drums  to  expand 
By  simply  raisin'  up  his  hand, 

 *  ; 

And,  when  at  length  the  curtain  bell 
Is  heard  to  sound ;  it  breaks  the  spell. 
And  all  the  audience  rise  and  yell 
 «  1 1 

While  some  the  stage  attempt  to  reach. 
The  others,  frantic,  fairly  screech ; 
"Only  pebble  on  the  beach," 


♦Name  furnished  on  application. 
tAuthor's  name ;    no  extra  charge. 


HE  QUIT  THINXING. 


TALKING  MACHINE  IN  POLITICS. 


That  the  dealers  have  the  support  of  the  news- 
papers in  their  efforts  to  introduce  the  records 
of  the  campaign  orators  is  evidenced  by  the  fol- 
lowing which  recently  appeared  in  the  Chat- 
tanooga (Tenn.)  News: 

"The  Bryan  rally  last  night  at  the  O.  K.  Houck 
Piano  Co.  was  an  ovation  to  the  absent  Nebras- 
kan.    A  large  number  were  unable  to  gain  ad- 


The  new  clerk  stammered:  "Well,  sir,  I 
thought  " 

"You  thought!"  shouted  the  irate  proprietor. 
"You  are  hired  here  to  work,  and  not  to  think!" 

The  next  day  the  boss  said:  "When  you  knew 
that  order  was  wrong  why  did  you  obey  it?  Com- 
mon sense  and  a  moment's  thought  would  have 
saved  a  lot  of  trouble." 

"I  have  quit  thinking,"  quietly  responded  the 
clerk. 


A  fine  display  of  Victor  and  Edison  goods  is 
being  made  in  the  windows  of  the  Regina  Co., 
Broadway  and  17th  street.  New  York.  The  effect- 
ive arrangement  is  the  combined  work  of  Man- 
ager Wilbur  and  his  assistant,  John  J.  Wood. 


OUR 


VICTOR  RECORDS 

Guaranteed  Perfect 

We  have  arranged  for  two  entirely  distinct  and  separate  stocks  of  VICTOR  RECORDS 
ONE  RETAIL,  ONE  WHOLESALE.  Bv  this  sj-stem  we  are  enabled  to  cruarantee  our 
Wholesale  Trade  that  they  will  receive' from  ns  VICTOR  RECORDS  in  absolutely  the 
same  condition  they  are  supplied  us  bj-  the  factory. 

NOT  RECORDS  THAT  HAVE  BEEN  USED  FOR  DEMONSTRATING  MACHINES  ; 
NOT  RECORDS  THAT  HAVE  BEEN  PLAYED  FOR  RETAIL  PROSPECTS 


But— 


Absolutely  New  Unplayed  Records 


You  will  appreciate 


We  don't  need  to  enlarge  upon  the  advantagfes  of  this  system, 
it.    We  origrinated  the  system  of  supplying'  the  high-grade 

RED  SEAL  RECORDS  IN  SEALED  ENVELOPES 

This  is  appreciated  hy  dealers  in  Victor  Records,  and  we  are  sure  the  new  method  of  fiUinc 
wholesale  orders  from  a  stock  which  is  in  no  wa.v  connected  with  our  retail  stock  will  be  even  more 
appreciated  by  them. 

If  You  Want  New  Records,  Send  Us  Your  Orders 

The  Eastern  Talking  Machine  Co.,  bZIoZmJI: 

Original  Distributers  of  Victors  in  New  England 

LARGEST  STOCK  —  BEST  SERVICE 

Fifteen  Years  an  Exclusive  Talkins  Machine  House 


THE  TALKING  MACHINE  WORLD. 


5 


HIS  MASTERS  VOICE 


REG.  U.S.  PAT.  OFF. 


Mr.  Dealer,  the  harder  you  hammer  away  at  the 
Victor  ''quality"  idea,  the  bigger  your  returns 
will  be. 

Impress  your  customers  at  every  opportunity  with  the  fact  that  the  Victor  is  a  high-class 
musical  instrument — that  Victor  records  are  best — and  that  the  greatest  artists  in  the  world  make 
records  exclusively  for  the  Victor. 

Too  much  emphasis  cannot  be  placed  on  the  importance  of  providing  appropriate  surround- 
ings for  the  Victor ;  an  attractive  salesroom  appeals  to  the  better  class  of  custom,  and  is  the 
strongest  argument  you  can  use  to  back  up  the  Victor's  "quality  "  claims. 

Don't  for  a  single  minute  underestimate  the  value  of  the  "quality"  idea.  Victor  quality 
is  responsible  for  the  enormous  and  rapid  growth  of  the  Victor  business.  It  has  brought 
prestige  and  prosperity  to  hundreds  of  Victor  dealers— and  it  will  do  the  same  for  you  if  you 
will  use  it  to  the  best  advantage. 

Victor  Talking  Machine  Co.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  Needles  on  Victor  Records. 


Full  information  can  be  obtained  from  the  following  Victor  dealers : 


Albany.  N.  Y.. 
Altoona,  Pa... 
Atlanta,  Ga — 


Baltimore,  Md 


Bangor,  Me.- 
Birmingham, 


Boston,  Mass. 


Brooklyn.  N.  Y 
Buffalo,  N.  Y. 


 Finch  &  Hahn. 

....W.  H.  &  L.  C.  Wolfe. 

 Elyea- Austell  Co. 

Phillies  &  Crew  Co. 

 Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 

 M.  H.  Andrews. 

Ala  E.  E.  Forbes  Piano  Co. 

The  Talking  Machine  Co. 

 Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 
. .  American  Talking  Machine  Co. 
. .  W.  D.  Andrews. 
Neal,  Clark  &  Neal  Co. 

..American  Phonograph  Co. 
..Orton  Brothers. 
..The  Klein  &  Heffelman  Co. 
. .  Stone  &  Barringer  Co. 
. .  Lyon  &  Healy. 
The  Rudolph  Wurlitzer  Co. 
The  Talking  Machine  Co. 
..The  Rudolph  Wurlitzer  Co. 
..W.  H.  Bugscher  &  Sons 
Collister  &  Sayle. 
EcliDse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 
Des  Moines,  Iowa  Jones  Piano  Co. 

Harger  &  Blish. 

Detroit.  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


Burlington.  Vt. 
Butte,  Mont.... 

Canton,  O  

Charlotte,  N.  C 
Chicago,  III... 


Cincinnati,  O. 
Cleveland,  O.. 


El  Paso,  Tex  W.  G.  Walz  Co. 

Escanaba,  Mich  Grinnell  Bros. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids.  Mich..  J.  A.  J.  Friedrich. 

Honolulu,  T.  H  Bergstrom  Music  Co. 

Indianapolis,  Ind  Kipp-Link  Phono.  Co. 

C.  Koehring  &  Bro. 
Alexander  Seewald  Co. 
J.  W.  Jenkins  Sons  Music  Co. 
Schmelzer  Arms  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Little  Rock.  Ark  O.  K.  Houck  Piano  Co. 

Sherman,  Clay  &  Co. 
E.  E.  Forbes  Piano  Co. 
O.  K.  Houck  Piano  Co. 
Lawrence  McGreal. 
Minnesota  Phonograph  Co. 

Mobile.  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 

Newark,  N.  J  Price  Phono.  Co. 

Newark,  O  Ball  Fintze  Co. 

New  Haven,  Conn  Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein.  Ltd. 


Jacksonville,  Fla. 
Kansas  City,  Mo.. 


Los  Angeles,  Cal. 
Memphis,  Tenn.. 

Milwaukee,  Wis.. 
Minneapolis,  Minn. . 


New  York,  N.  Y. 


.  Blackman  Talking  Machine  Co. 
Sol  Bloom,  Inc. 
C.  Bruno  at  Son,  Inc. 
I.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Chas.  H.  Ditson  &  Co. 
The  Tacot  Music  Box  Co. 
Landay  Brothers,  Inc. 
The  Regina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb  

Peoria,  III  

Philadelphia,  Pa. 


Pittsburg.  Pa. 


Portland,  Me... 

Portland,  Ore.. 
Richmond,  Va. 


.  A.  Hospe  Co. 
Nebraska  Cycle  Co. 
Piano  Player  Co. 
.  Chas.  C.  Adams  &  Co. 
.Sol  Bloom. 
Louis  Buehn  &  Brother. 
J.  E.  Ditson  &  Co. 
C.  J.  Heppe  &  Son. 
Musical  Echo  Company. 
Penn  Phonograph  Co.,  Inc. 
Western  Talking  Machine  Co. 
H.  A.  Weymann  &  Son. 
.  C.  C.  Mellor  Co.,  Ltd. 
Pittsburgh  Phonograph  Co. 
Powers  &  Henry  Co. 
Standard  Talking  Machine  Co. 
.  Cressey  &  Allen. 
Portland  Talking  Machine  Co. 
.  Sherman,  Clay  &  Co. 
.The  Cable  Co. 
W.  D.  Moses  &  Co. 

Rochester,  N.  V  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash   Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talkmg  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman,  Clay  &  Co. 
.  Koerber-Brenner  Music  Co. 
St.  Louis  Talking  Machine  Co. 
.  W.  J.  Dyer  &  Bro. 
Koehler  &  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo.  0  The  Hayes  Music  Co. 

Whitney  &  Courier  Co. 

Washington,  D.C  John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


St.  Louis,  Mo. . . 
St.  Paul,  Minn.. 


6 


THE  TALKING  MACfflNE  WORLD. 


VICTOR  DOUBLE  DISC  RECORDS. 


Important  Announcement  Made  to  the  Trade 
by  General  Manager  Louis  F.  Geissler  on 
Sept.  17 — Several  Important  Matters  Relat- 
ing to  the  Retailing  of  These  Discs  Covered 
in  This  Communication. 


The  Victor  Talking  Machine  Co.  on  Sep 
tember  17  announced  that  Victor  double  disc 
records  would  shortlj'  be  placed  on  the  market. 
A  communication  under  that  date  was  issued 
from  the  Camden  office  of  the  Victor  Co.  to  dis- 
tributers and  dealers,  signed  by  General  Manager 
Louis  F.  Geissler.  In  this  letter  a  number  of  im- 
portant points  are  covered,  and  below  is  the  com- 
munication in  its  entirety: 

"After  most  careful  consideration  and  consulta- 
tion with  the  trade  as  to  the  double-sided 
record  question,  the  Victor  Co.  has  decided 
to  put  out  a  limited  number  of  such  records  as  an 
experiment  for  the  benefit  of  the  trade  and  to 
cover  any  possible  temporary  demand  that  may 
be  created  on  account  of  the  novelty  of  the  double- 
sided  record  on  this  market.  The  ten-inch  to 
retail  at  75  cents,  the  twelve-inch  at  $1.25.  Deal- 
er's costs  50  cents  and  83  1-3  cents  respectively, 
and  the  new  list  to  be  ready  in  a  few  weeks. 

"We,  ourselves,  are  familiar  wuth  the  trade 
value  of  the  article,  on  account  of  our  confiden- 
tial relations  with  The  Gramophone  Co.,  Ltd..  of 
London;  the  Deutsch  Gramophone  Co..  of  Ber- 
lin; the  Cie.  Francaise  du  Gramophone,  of  Paris, 
and  The  Gramophone  Co.  (Italy),  of  Milan,  all  of 
whom  have  had  experience  with  the  double-sided 
record  for  the  past  two  years.  We  have  been 
and  still  are  anxious  to  keep  such  records  from 
the  American  market,  and  our  reasons  will  be 
appreciated  after  a  short  experience  by  the  trade. 

"We  wish  to  emphasize  the  fact  that  the  Co- 
lumbia Company  are  responsible  for  their  intro- 
duction here. 

"We  are  confident  that,  under  the  proper  man- 
agement and  by  virtue  of  the  policies,  we,  through 
information  from  the  European  trade,  will  be 
able  to  inaugurate,  that  the  relative  market  value 
between  the  double-sided  and  the  single-sided  rec- 


ord will  be  satisfactorily  adjusted  in  a  few 
months.  It  cannot  result  in  entirely  replacing 
the  present  single-sided  record  by  double-sided 
records,  and  we  have  no  intention  of  relaxing 
our  efforts  in  the  manufacture  and  selling  of 
single-sided  records  at  the  regular  price  of  60 
cents. 

"You  have  all  seen  the  failure  of  a  25-cent 
cylinder  record  to  annihilate  a  well-managed  cyl- 
inder record  at  35  cents;  this  is  a  matter  of  very 
recent  history.  With  the  superior  Victor  quality 
the  present  Victor  prices  should  be  even  more 
easily  maintained. 

"We  ask  the  trade,  in  the  light  of  such  experi- 
ence, to  go  calmly  on,  with  confidence  that  a  cut 
price  cannot  injure  a  just  price  where  the  goods 
are  clearly  worth  the  difference,  where  the  mer- 
chant's profit  will  be  assured  and  where  the  trade 
will  be  protected  and  assisted  by  our  unparal- 
leled policy  of  advertising  and  quite  unusual  im- 
provements in  the  art. 

"We  will  not  embarrass  the  trade  with  any 
'three-to-one'  exchange  proposition,  as  we  know 
that  this  is  no  time  to  attempt  to  force  the  trade 
to  put  in  large  stocks.  We  fully  understand  the 
present  difficulties  of  financiering  such  matters. 
We  are  quite  content  with  the  present  volume 
of  our  business  under  the  circumstances  and  have 
every  confidence  that  our  trade  will  receive  its 
proportionate  increase  as  the  country  emerges 
from  the  present  industrial  depression,  without 
the  necessity  of  resorting  to  such  stimulating 
methods. 

"On  account  of  the  advent  of  the  double-sided 
records,  and  also  on  account  of  the  very  great 
advance  in  the  art  of  recording,  which  has  en- 
abled us  to  make  it  a  decidedly  superior  record, 
we  shall  permit  our  distributers'  and  dealers'  or- 
ders, up  to  January  1,  upon  all  records  issued  up 
to  that  .date,  to  apply  on  recent  exchange  prop- 
osition, charging  only  the  differences  in  price  be- 
tween single  and  double-sided  records,  i.e.,  charg- 
ing the  difference  in  price  where  a  ten-inch  dou- 
ble-sided record  is  ordered  for  a  ten-inch  single, 
and  where  a  twelve-inch  double-sided  record  is 
ordered  for  a  twelve-inch  single  returned.  We 
believe  that  this  will  enable  the  trade  to  take 


advantage  of  all  unfilled  orders,  as  per  exchange, 
to  a  very  much  greater  profit,  and  to  a  decided 
improvement  in  the  quality  of  their  stock." 


CAN'T  SELL  TAFT'S  SPEECHES. 

National     Phonograph    Co.     Enjoins  Auction 
House. 


Paterson,  N.  J.,  Oct.  4,  1908. 

On  an  application  from  the  National  Phono- 
graph Co.,  a  Justice  of  the  Supreme  Court  yes- 
terday issued  an  order  restraining  the  sale  of 
1,300  records  of  William  H.  Taft's  election 
speeches  at  a  price  under  the  regular  rate. 

The  records  and  several  phonographs  were 
taken  in  part  payment  for  a  house  and  lot  in 
Rutherford.  Mosley  &  Co.,  auctioneers  of  this 
place,  had  advertised  the  records  for  sale  when 
the  restraining  order  was  served  upon  them. 

The  National  Phonograph  Co.  have  an  agree- 
ment with  all  jobbers  that  none  of  their  records 
shall  be  sold  for  less  than  35  cents.  The  Mosley 
Co.,  it  is  understood,  will  return  the  records  to 
the  original  owner. 


IT  PAYS  TO  ACT— NOW. 

An  excellent  illustration  of  the  necessity  of 
acting  at  once  when  advertising  ideas  crop  up  is 
told  by  the  Hardware  Dealers'  Magazine  regard- 
ing a  business  man  who  was  mentally  contemplat- 
ing the  subject  of  publicity: 

Suddenly  he  was  struck  with  an  Idea. 

He  looked  at  It. 

He  turned  It  over. 

It  seemed  good,  and  he  smiled  at  It. 

He  took  three  days,  and  thought  about  It. 

He  nursed  It. 

For  two  nights  he  dreamed  about  It. 
The  jnore  he  thought  about  It  the  better  he 
liked  It. 

On  Saturday  he  said:  "By  George!  On  Mon- 
day I'll  try  It!" 

When  Monday  came  he  found  that  his  com 
petitor  had  sprung  It  on  the  public,  and  made 
a  great  hit. 

Do  it  noic : 


Why  Not  Increase  Your  Profits  by  Selling 

The  Munson  Folding  Horn 

Do  You  Realize,  Mr.  Talking  Machine  Man— how  much  of  your  ne-w  business  is  due  to  your  customers 
carrying  their  machines  and  records  from  one  friend's  house  to  another's  ?  Ho'w  much  this  unconscious  missionary 
work  of  theirs  in  interesting  others  in  your  product,  and  thereby  stimulating  their  own,  is  doing  for  this  trade  in 
general  ?    And  yet  do  you  not  often  wonder  that  more  do  not  tire  of  lugging  such  clumsy  articles  ? 

The  machines  and  records  are  all  right,  BUT— it  is  the  inconvenience  which 
a  person  is  subject  to  by  traveling  with  a  large  horn  that  causes  all  the 
trouble,  and  is  gradually  exterminating  this  beneficial  custom  unless 
you  rectify  it. 

We  Can  Help  You,  if  You  Will  Let  Us 


Oh,  what  a  difference  when  you  come  to  carry  it!  FOR  DISC 

THE  MUNSON  FOLDING   HORN   FOR  DISC   AND   CYLINDER  MACHINES 

is  the  only  One-Piece  Indestructible  Folding  Horn  on  the  market.  Made  of  the  finest 
quality  of  Selected  Leatherette— in  plain  solid  colors  or  handsomely  decorated  by  hand. 


WHEN  OPEN  AND  IN  USE  it  compares  in  beauty  of 
line  and  con.struction  with  any  on  the  market  and  for  purity 
of  tone  reproduction  is  far  superior  to  the  metal  horn. 


WHEN  FOLDED  AND  CARTONED  it  occupies  only  a 
space  of  28  inches  long  by  3'  .  inches  square — an  ideal  par- 
cel for  carrying  or  h.indling  and  impervious  to  damage. 


LET  US  QUOTE  YOU  PRICES  AND  START  YOU  ON  THE  ROAD 
TO  A  PROFITABLE  BUSINESS  IN  THE  FALL 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650-52  Ninth  Ave.,  New  York  City 

TORONTO  PHONOGRAPH  CO.,  Toronto,  Ont.,  Canadian  Agents 


THE  TALKING  MACHINE  WORLD. 


7 


The  popularity  of  the  Victor- Victrola 
points  the  way  to  a  greater  business 


Victor  dealers  every- 
where are  beginning  to 
realize  as  never  before  the 
splendid  opportunities  the 
Victor-Victrola  offers 
them. 

The  Victor-Victrola  is 
the  greatest  and  most 
popular  of  all  musical  in- 
struments. Music-lovers 
the  country  over  have 
greeted  it  with  unbounded 
enthusiasm  and  approval — 
and  its  popularity  is  increas- 
ing every  day. 

It  is  one  of  the  greatest 
successes  we  have  ever  had. 
There  is  absolutely  no 
other  instrument  like  it — 
nothing  else  to  compare 
with  it  in  any  way. 

From  the  one  style 
which  we  originally  made, 
we  have  gradually  broad- 
ened out  until  at  the 
present  time  we  make  four 
different  styles — and  we 
are  advertising  them  in  the 
November  magazines. 

VICTOR-VICTROLA  XVI 

Mahogany,  $200 
Quartered  oak,  §200 
Circassian  -vvalnut,  $250 

VICTOR-VICTROLA  XX 

Mahogany,  embellished  with  gold,  S300 


The  demand  has  been 
far  in  excess  of  our  ability  to 
supply  it,  and  though 
we  are  making  every  effort 
to  catch  up  in  our  orders 
the  indications  are  that  it 
will  be  some  time  to  come 
before  we  are  able  to  do  it. 

Orders  for  the  holiday  trade 


Vicior-Victrola 


A  new  style  Victor 


All  the  beautiful  Victor  music  and 
entertainment,  played  in  the  richest, 
sweetest,  most  mellow  tone  ever  heard- 
as  pure  and  true  as  life  itself. 


The  horn  and  all  moving  parts  are  entirely  concealed  in  a  handsome 
mahogany  cabinet,  and  the  music  is  made  loud  or  soft  by  opening  or  closing  the 
small  doors. 

The  cabinet  contains  albums  for  150  records  arid  drawer  for  accessories. 
All  metal  parts  heavily  gold-plated. 


The  most  complete  of  all  musical  instruments. 


1 


Hear  the 
H  Victor-Victrola 

■  at  any  music- 
I  house  or  talking- 

■  machine  mer- 
I  chant's. 

I      Write  to  us 

■  for  descriptive 

■  catalogue. 

■H     Victor  Talking  Machine  Co. 

Camden,  N.  J.,  U.  S.  A. 


HIS  MASTERS  VOICE 


To  get  best  results,  use  only  Victor  Needles  on  Victor  Records 


are  already  coming  in  and 
every  dealer  who  wants  Victor- 
Victrolas  in  time  for  Christmas 


should  place  orders  now  to 
make  sure  of  not  being  disap- 
pointed. 


Victor  Talking  Machine  Company,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Company,  Montreal,  Canadian  Distributors 

To  get  best  results,  use  only  Victor  Needlts  on  Victor  Records 


8 


THE  TALKING  MACHINE  WORLD. 


EDWARD  LYMAN  BILL,  •   Editor  and  Proprietor 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompsok, 
W.  T.  I>YKEs,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NicKLiN,  L.  J.  Chamberlin. 

Boston  Office  :    Ernest  L.  Waitt,  100  Boylston  St. 
ChiesL^o  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

Phil».delphia  Office  :       Minneapolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edstxn. 

St.  Louis  Office:  San  Francisco  Office: 

Chas.  N.  Van  Bdren.  S.  H.  Gray,  88  First  St. 

Cleveland  Office:  G.  F.  Prescott. 
Cincinnati  Office  :   Bernard  C.  Bowen. 

London,  England,  Office: 

69  Basinghall  St.,  E.  C.       W.  Lionel  Stordy,  Manager. 

Published  the  I5th  of  every  month  at  1  Madlison  Ave.  N.Y 

SUBSCRIPTION  (including  postage).  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
.insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $75.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^^IMPORTANT.— Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 

Long  Distaovce  Telephones — Numbers 4677  and  4678  Gram 
ercy.   Cable  Address:  "Elbill."  New  York. 


NEW  YORK.  OCTOBER  15.  1908. 


DEALERS  and  jobbers  everyT\'liere  during  the 
past  month  have  been  considerably  exer- 
cised over  the  record  situation.  The  double  disc 
records  have  held  the  center  of  the  trade  stage 
during  the  past  few  weeks,  for  close  upon  the 
Columbia  announcement  appearing  in  the  last  is- 
sue of  this  publication  that  all  Columbia  disc 
records  manufactured  hereafter  would  be  double- 
face,  came  a  statement  from  the  Victor  Talking 
Machine  Co.  that  they  would  also  supply  the 
double  disc  records.  This  means  that  the  double 
disc  record  proposition  will  be  fully  tried  out  in 
America  during  the  next  few  months  and  the 
question  will  be  settled  as  to  whether  or  not  two- 
sided  records  will  in  time  supplant  the  single 
faced,  for,  when  the  big  manufacturers  of  disc 
records  have  inaugurated  a  move  of  this  kind,  it 
means  that  the  two-sided  record  will  be 
thoroughly  tested  in  every  way  by  the  trade. 
Whether  the  single-sided  record  will  continue  to 
occupy  its  former  position,  or  whether  the  double 
disc  has  come  as  a  permanent  feature  and  not  as 
a  temporary  novelty,  will  be  decided  shortly.  Cer- 
tainly there  are  many  points  which  would  seem 
to  favor  the  double  disc  record,  points  which  need 
no  explanation  from  us,  but  which  will  appeal  to 
business  men. 


BUT  the  record  situation  is  not  going  to  be  ma- 
terially changed  without  a  struggle.  A  good 
many  of  the  jobbers  are  opposed  to  the  double- 
faced  record  and  they  argue  that  the  dealers  will 
have  to  force  the  public  to  purchase  one  record 
that  is  not  wanted  and  cause  the  dealer  an  un- 
necessary lot  of  work  In  effecting  a  satisfactory 
.combination  of  two  records  to  suit  the  retail 
buyer.    It  should  be  understood  in  this  connec- 
■  ;tlon  that  there  is  a  vast  stock  of  single-sided 
.  irecords  which  must  be  disposed  of  in  some  man- 
'••ner  so  that  even  the  most  sanguine  double  disc 
;  :  theorist  should  not  expect  that  the  record  situa- 
tion will  be  immediately  changed  by  the  sup- 


planting of  the  single  disc  by  its  two-sided  rela- 
tion. There  is,  too,  a  good  deal  of  uneasiness 
in  talking  machine  circles  as  to  the  policies  of  the 
manufacturers,  and  there  is  no  denying  the  fact 
that  the  talking  machine  trade  at  the  present 
time  is  not  entirely  at  ease.  There  is  unrest  and 
dissatisfaction  in  a  number  of  quarters  which 
have  been  more  manifest  during  the  past  few 
weeks.  The  announcement  that  The  Columbia 
Phonograph  Co.  had  purchased  the  Indestructible 
Record  Co.'s  establishment,  lock,  stock  and  bar- 
rel, created  widespread  comment.  Now  the  inde- 
structible record,  instead  of  passing  out  of  the 
trade  game,  becomes  a  greater  factor  than  ever, 
for  it  comes  under  the  control  of  a  great  produc- 
ing house,  which  is  now  in  position  to  make  more 
interesting  propositions  to  jobbers  and  dealers 
than  ever  before.  The  Columbia  people  propose 
to  push  the  Indestructible  "record,  and  this  in 
addition  to  their  regular  line  unquestionably 
strengthens  their  position  with  the  entire  trade 
and  keeps  the  Indestructible  record  well  to  the 
forefront.  Summed  up  briefly,  the  talking  ma- 
chine trade  presents  many  interesting  features. 
We  do  not  believe,  however,  that  the  present  sit- 
uation will  finally  result  in  price-cutting.  It  is 
believed  the  great  producing  organizations  would 
not  favor  a  play  of  that  nature,  for  just  as  soon 
as  a  move  of  that  kind  is  inaugurated,  the  entire 
trade  will  be  disrupted.  It  is  to  be  devoutly 
hoped  that  such  a  regime  will  not  be  entered 
upon. 

THE  rumor  factory,  too,  has  been  extremely 
busy  and  there  never  has  been  a  time  in  the 
history  of  the  talking  machine  trade  when  rumors 
have  been  flying  about  as  thick  and  fast  as  dur- 
ing the  past  months,  rumors  which  concern  the 
policies  of  the  great  houses  and  wbich  also  allege 
the  formation  of  new  companies  with  ample 
backing.  Hardly  a  day  has  passed  when  we  have 
not  received  some  intimation  concerning  a  new 
combination  and  yet  when  the  matter  has  been 
sifted  down  there  has  been  very  little  to  the 
report.  The  Edison  move  restricting  dealers  to 
one  line  of  cylinder  records,  of  course,  gave  rise 
to  a  fresh  crop  of  rumors  that  other  concerns 
would  also  adopt  radical  measures.  In  fact,  there 
has  been  no  end  to  reports  which  have  been  com- 
ing in  upon  us  from  every  source.  The  name  of 
W.  E.  Gilmore  has  been  coupled  with  a  number 
of  alleged  moves,  but  it  may  be  said  that  since 
his  return  from  Europe,  Mr.  Gilmore  has  given 
out  nothing  officially  as  to  his  future  plans,  ex- 
cept to  The  World,  so  all  of  these  statements 
should  be  taken  cum  grano  salus. 

DAME  Rumor  insists  that  there  will  be  at 
least  two  more  new  talking  machines  on 
the  market  at  a  very  near  date.  The  bewitching 
dame  also  says  that  a  couple  of  new  record  fac- 
tories will  be  getting  busy  shortly.  In  fact,  hardly 
a  week  passes  that  this  office  is  not  "tipped  off" 
anent  some  rumors  in  which  the  name  of  some 
prominent  member  of  the  trade  is  closely  identi- 
fied. New  dealers  and  new  companies  are  being 
talked  of,  and  if  half  of  them  ever  came  true 
we  would  indeed  be  "going  some."  We  may  ex- 
plain the  unusual  activity  prevailing  at  the 
rumor  factories  in  two  ways — First,  the  trade  is 
somewhat  restive  and  impatient  under  restrain- 
ing conditions  and  it  is  watchful  and  hopeful  that 
new  forces  will  enter  the  arena  so  that  condi- 
tions may  be  changed  somewhat,  for  it  cannot  be 
truthfully  said  that  talking  machine  men,  as  a 
whole,  are  entirely  pleased  with  the  existing  en- 


vironment. In  the  first  place,  all  of  the  condi- 
tions imposed  are  uot  to  their  liking.  The 
legitimate  and  representative  dealers  desire  to 
have  certain  competition  removed  by  requiring 
a  larger  initial  talking  machine  purchase  on  the 
part  of  dealers  to  entitle  them  to  enter  the  trade 
arena.  They  feel  that  irresponsible  dealers  are 
working  a  serious  injury  to  the  talking  machine 
trade  and  they  do  not  hesitate  to  say  that  manu- 
facturers should  insist  upon  a  larger  initial  pur- 
chase of  talking  machines  when  a  dealer  is  estab- 
lished. They  feel  too  that  the  establishment  of 
new  dealers  should  be  in  accordance  with  regu- 
lations which  will  bring  up  the  quality  standard 
so  that  undesirable  competition  may  be  in  a  large 
degree  cut  out.  They  believe  that  if  one  dealer 
is  working  a  limited  territory  fairly  successfully 
and  is  showing  enterprise  in  the  conduct  of  his 
business,  his  profits  should  not  be  reduced  by 
establishing  another  man  in  his  territory.  In 
this  way  it  is  claimed  that  the  manufacturers 
do  not  increase  their  sales,  but  the  volume  of 
business  is  divided  among  retailers  so  that  it  is 
not  profitable  for  each,  because  it  is  impossible 
to  increase  the  trade  bsyond  a  certain  point. 
In  other  words,  the  question  of  competition 
among  talking  machine  men  is  being  very 
seriously  considered  by  leading  jobbers  and 
dealers. 

BECAUSE  the  trade  is  somewhat  restive  has 
been  one  reason  why  the  rumor  factories 
have  been  busy  and  another  is — trade  has  been 
dull  and  has  given  a  number  of  men  idle  mo- 
ments in  which  to  discuss  conditions  in  the  in- 
dustry and  it  is  a  fact  that  when  legitimate  busi- 
ness is  idle,  the  hot-air  exponents  show  surpris- 
ing activity  and  trade  during  September  was  in 
many  respects  disappointing.  There  is  no  use 
of  denying  that.  The  dealers  have  held  back 
somewhat  on  stocking  up,  because  they  were  a 
little  afraid  of  conditions.  There  has  been  unrest 
and  agitation  so  that  there  has  not  been  free 
buying  and  the  sales  at  retail  have  been  reduced 
on  account  of  a  general  trade  stagnation,  for, 
talk  as  we  will,  business  is  affected  during  the 
Presidential  campaign.  It  was  stated  at  the  out- 
set of  the  present  political  contest  that,  inasmuch 
as  the  policies  of  the  two  great  parties  seemed 
more  closely  approximating  than  ever  before 
there  would  be  no  alarm  in  business  circles  and 
yet,  as  the  campaign  has  progressed,  certain  un- 
looked  for  elements  have  been  introduced  so  that 
a  large  amount  of  spice  and  ginger  has  been 
added  to  the  struggle  for  control  of  the  National 
government  which  is  going  on  between  the  two 
great  parties  now  locked  together  for  a  final 
struggle  for  supremacy. 

OUR  own  report!  show  during  the  past  two 
weeks  a  material  improvement  in  business 
conditions.  Dealers  throughout  the  Central  West 
and  Southwest,  as  well  as  the  Pacific-Northwest, 
report  a  good  demand  for  talking  machines  and 
accessories.  The  trade  in  New  England  and  in 
the  larger  cities  of  the  East  has  been  quiet,  but 
witli  more  men  being  placed  steadily  back  at  work 
there  is  every  reason  to  believe  that  conditions 
in  the  East  will  steadily  improve  while  the  West 
is  practically  assured  of  a  good  business.  There 
will  be  a  little  holding  back  until  the  political 
contest  is  settled  at  the  polls  and  then  we  will 
go  ahead.  This  country  will  move  on  in  spite 
of  all  the  isms  in  the  world.  We  have  large 
crops  whicli  command  in  most  cases  good  prices, 
and  this  fact  alone  furnishes  a  foundation  for 


THE  TALKING  MACHINE  WORLD. 


9 


prosperous  conditions  in  the  agricultural  sections 
and  from  the  agricultural  sections  money  natur- 
ally percolates  through  the  various  channels  of 
trade  until  all  sections  are  benefited.  Of  course, 
:  there  has  been  a  tremendous  shrinkage  in  busi- 
ness over  last  year,  but  conditions  in  all  lines  of 
trade  are  improving.  The  fact  that  there  are  no  idle 
freight  cars  on  the  sidings  and  that  orders  have 
been  placed  for  many  thousands  of  additional 
cars  demonstrates  the  fact  that  the  railroads,  the 
great  arteries  of  trade,  are  again  pulsing  with 
normal  life.  While  business  has  lacked  snap  and 
vim,  it  has  been  growing  better.  This  is  evi- 
denced in  the  financial  reports  and,  too,  there 
have  been  few  failures,  which  shows  that  the 
country  is  buttressed  around  by  a  greater  finan- 
cial strength  than  ever  before.  On  the  whole, 
the  outlook  is  much  better  than  it  has  been  any 
time  since  the  panic  dropped  rudely  in  upon  us 
without  proper  notification  last  October. 


WHAT  a  struggle  we  are  having  at  all  times 
over  patent  rights  and  after  all  the  grant- 
ing of  a  patent  seems  to  be  the  open  Sesame  for 
litigation.  The  amount  of  money  which  has  been 
spent  in  the  talking  machine  trade  during  the 
past  ten  years  in  litigation  would  approximate 
one  million  dollars. 

This  at  the  first  blush  might  seem  an  ex- 
:  travagant  statement,  but  a  careful  analysis  of  the 
litigation  which  has  occurred  in  the  talking  ma- 
chine trade  by  reason  of  the  contest  over  patent 
rights  and  other  matters  has  cost  the  litigants  a 
sum  approaching  a  cool  million.  Think  of  the 
amount  of  time,  energy,  money  wasted  in  the 
struggle  to  defend  a  business  situation! 

It  seems  as  if  our  government  should  afforfl 
a  patentee  better  protection  than  is  now  given 
under  our  present  patent  law.  The  granting  of  a 
patent  frequently  is  simply  the  beginning  of  a 
struggle  and  the  profits  of  a  valuable  invention  are 
gradually  sifted  into  the  pockets  of  lawyers  who 
make  a  specialty  of  patent  cases.  Should  there 
not  be  some  better  method  devised  whereby  the 
rights  of  the  patentee  would  be  protected.  Under 
the  present  conditions,  it  cannot  be  successfully 
argued  that  even  fair  protection  is  afforded.  Bet- 
ter have  protection  or  else  abandon  the  Patent 
Office  and  if  the  next  Congress  would  enact  some 
legislation  bearing  directly  upon  the  patent' laws 
of  the  country,  it  would  materially  assist  the 


men  whose  inventive  minds  have  given  employ- 
ment to  millions  of  people,  but  who  have  not 
profited  in  many  cases  financially  themselves. 
The  product  of  a  man's  brain  should  be  pro- 
tected just  as  well  as  his  real  estate  holdings 
and  the  government  certainly  owes  it  to  inventors 
to  safeguard  their  interests  in  every  particular. 


WHILE  we  do  not  believe  in  urging  men  to 
go  beyond  a  reasonable  limit,  yet  every 
business  man  must  know  that  one  of  the  first 
conditions  necessary  to  the  profitable  handling  of 
the  talking  machine  trade  is  a  complete  stock. 
Now  stocks  in  any  industry  to-day  cannot  be 
procured  with  the  same  promptness  which  they 
could  a  year  ago.  Manufacturers  in  most  lines 
have  not  been  piling  up  big  reserves,  and  orders 
must  be  placed  in  order  for  them  to  deter- 
mine their  business  policy  for  the  months  to 
come.  It  would  seem  to  us  that  every  business 
man  is  justified  to-day  in  making  reasonable 
plans  for  a  good  business  in  the  fall,  and  long 
dalays  in  preparation  may  prove  costly  in  the 
end.  A  state  of  preparedness  in  business  counts 
as  much  in  winning  a  victory  as  preparedness 
in  war  times,  because,  after  all,  commercial  bat- 
tles are  fought  on  as  unrelenting  lines  as  actual 
warfare.  No  quarter  is  given  when  rivals  seek 
for  trade. 


JOHN  HERZOQ  OPTIMISTIC 


Over  Business  Conditions — Factory  Will  Soon 
be  Running  Full  Capacity — Collections  Good 
— Trade  Shows  a  Falling  Off  of  25  Per  Cent, 
as  Compared  With  Last  Year. 


(  Special  to  The  Talking  Machine  World.) 

Saginaw,  Mich.,  Oct.  1,  1908. 

John  Herzog,  treasurer  and  general  manager 
of  the  Herzog  Art  Furniture  Co.,  in  the  course 
of  a  chat  the  other  day  regarding  trade,  present 
and  prospective,  said: 

"Business  with  us  is  very  good  now,  and  in- 
creasing steadily  every  day,  so  that  the  factory 
will  run  full  capacity  in  a  very  short  time.  In 
fact,  it  is  running  now  from  the  finishing  room 
to  the  packing  room,  but  with  the  machine  room 
we  are  going  rather  slow  as  yet,  and  will  do  so 
until  after  the  election." 

When  asked  how  trade  compared  with  that  of 
1907,  Mr.  Herzog  replied  that  it  was  about  twenty- 
five  per  cent.  less.  He  said,  moreover,  that  col- 
lections had  steadily  improved,  and  as  a  whole 
had  been  very  good  with  the  Herzog  Co.  all  this 
season.    In  closing,  he  added: 


"The  business  outlook  from  our  standpoint,  and 
judging  it  from  last  month,  is  steadily  growing 
better.  Of  course,  now  we  are  making  goods  for 
the  fall  and  winter  trade.  It  is  usually  the  very 
busiest  season  of  the  year,  as  it  is  the  time  when 
everybody  buys  goods  for  the  holiday  trade.  It 
is  not  improbable  that  business  may  fall  off 
again  after  the  first  of  the  year;  therefore,  it  is 
rather  uncertain  to  figure  upon  conditions  ahead 
to  any  extent.  Employment  is  becoming  more 
general  in  all  branches  of  industry,  and  thi3 
must  have  its  effect  in  bringing  about  not  only 
an  improved  and  healthy  condition  of  trade  in 
our  industry,  but  in  all  other  branches  of  trade." 


CLEVER  AUTOMATA. 

Ingenious  Mechanical   Figures  Which  Closely 
Counterfeit  Life  Being  Imported  from  Paris. 


The  newest  automata,  which  not  only  counter- 
feit life  in  their  actions,  but  also  speak,  will  be 
seen  before  long  in  this  country — imported  from 
Paris,  which  is  the  manufacturing  center  for  all 
such  ingenious  contrivances.  It  is  safe  to  say, 
remarks  The  Technical  World,  that  nothing  in 
the  world,  exhibited  in  a  shop  window,  attracts 
attention  so  quickly  as  a  "show  piece" — the  name 
by  which  automata  are  known  in  trade.  Thus  it 
happens  that  many  of  them  are  used  in  this 
country  for  advertising  purposes,  invariably  en- 
gaging the  eager  interest  of  crowds  which  gather 
to  gaze  upon  them.  Counterfeiting  life  with  a 
cleverness  that  is  often  little  short  of  marvelous, 
and  actuated  by  mechanism  artfully  concealed, 
they  appeal  both  to  curiosity  and  to  the  appetite 
for  the  mysterious  which  is  latent  in  every  hu- 
man breast. 

To  lend  the  automaton  a  voice,  by  the  help  of  a 
phonograph,  is  a  matter  simple  enough.  The  real 
marvel  of  these  contrivances  lies  in  the  ingenuity 
employed  to  give  them  such  lifelike  movement; 
and  the  simplicity  of  the  mechanism  used  does 
but  add  to  the  wonder  of  it.  They  might  be  re- 
garded as  representing  an  ultimate  stage  in  the 
development  of  the  mechanical  toy,  inasmuch  as 
not  a  few  toys  nowadays  are  to  all  intents  and 
purposes  automata — as,  for  example,  the  walking 
doll — and  the  plaything  which  has  become  seem- 
ingly animate  is  raised  to  the  highest  power. 


Well,  Jack,  what  makes  you  look  so  weary  and 
tired? 

Jack — I  bought  one  of  those  talking  machines, 
and  the  two  weeks  that  I  have  owned  it  it  will 
play  only  the  one  record  and  not  run  down. 
Dang  the  luck  anyhow. 

Friend — Well,  take  it  back  and  exchange  it,  or 
get  your  money  back. 

Jack — Can't  now,  I  married  it.  It's  my  wife, 
you  know.  H.  C.  Fabeh. 


Self 'Selling  Assortment  of  Harps,  with  over  75i  in  Profits 

FR.  HOTZ 

Harmonica  Assortment 


THIS  ASSORTMENT  consists  of  a  dozen  Harmonicas  made  up  of  our  best  selling  styles  to 
retail  for  twenty-five  cents  each.  In  each  dozen  there  will  be  found  an  assortment  of 
keys  and  three  different  styles  of  Harmonicas.  The  Harmonicas  are  all  furnished  in  neat 
hinged  boxes  and  have  ten  single  holes  and  twenty  reeds.  All  the  instruments  have  the  finest 
nickel-plated  covers,  solid  brass  plates  and  are  given  the  best  tuning.  The  goods  are  offered  in 
a  handsome  display  case  which  can  be  used  to  advantage  either  on  a  show  case  or  in  a  show 
window.  An  assortment  of  this  kind  combines  a  variety  of  instruments  with  attractive  display 
which  is  bound  to  bring  results, 


The  Entire  Line  of 


FR.  HOTZ  HARMONICAS 


No.  015 


to  retail  from  10c.  to  $1.00  offers  the  best  value  for  your  cnstomers  and  big  returns  for  you. 
These  goods  were  originally  produced  80  years  ago,  and  have  always  been  looked  upon  as 
being  the  first  Harmonicas  manufactured.  During  this  long  term  of  years,  the  strictest  attention  has  been  paid  to  the  perfect  construction  of 
the  instruments,  so  that  to-day  the  purchaser  is  assured  of  an  excellence  in  Harmonica  manufacture  which  time  only  can  acquire.  ■- 

Jlsk  Your  Jobber.   Send  for  our  Handsome  Catalog  giving  all  prices  and  descriptions 

FR,  HOTZ,  475  BROADWAY,  NEW  YORK  ''"'rJS;:\:t.£li,'Ul^Z'''"''' 


10 


THE  TALKING  MACHINE  WORLD. 


Zon=o=phone  Double  Record  Discs 

65  Cents 

Our  first  list  of  double  record  discs  will  contain  150  records  or  300  se- 
lections. Records  will  be  ready  to  ship  October  15th.  Shall  be  very  glad  to 
send  you  one  of  our  new  catalogues  so  you  can  examine  same  carefully.  Note 
how  we  have  paired  up  the  records,  giving  you  two  different  selections  of  about 
the  same  class. 


I0=inch   single  side 
records,  new  price 

50 

cents  each. 

Tapering  Arm  Zon=o=phones  from  $20  to  $75 

To  Dealers:  We  can  show  you  a  big  profit  in  handling  the  Zon-o-phone 
product  m  case  you  are  not  doing  so  now.  Can  we  have  the  opportunrty  of 
sending  you  letter  and  catalogues  to  show  you  the  new  proposition  we  are  offer- 
ing with  the  double  record  disc  and  the  new  price  of  the  single  side  record? 

Universal  Tallying  Machine  Mfg.  Co. 

Camp  and  Mulberry  Sts.,  Newark,  N.  J. 


'ON  SPEAKING  TERMS"  I^^^JX 


12=inch  single  side 
records,  new  price 


75 


REO.U.S.PAT.OFFICE 


cents  each. 


ALABAMA 

Mobile  W.  H.  Keynalds,  167  Dauphin  St. 

ARIZONA 

Tucson  George  T.  Fisher,  7-9  E.  Congress  St. 

CALIFORNIA 

Los  Angeles  ...  So.  California  Mus.  Co.,  3S2  S.  B'way. 


Stn  Francisco  . .  Peter  Bacigalupi  &  Sons,  1021  Golden 
Gate  Ave. 

San  Francisco.  .Byron  Mauzy,  1165-75  O'Farrell  St. 
San  Francisco  .  Kohler  &  Chase,  1329  Sutter  St. 
FLORIDA 

Tampa  Turner  Music  Co.,  001  Franklin  St. 

ILLINOIS 

Chicago   Benj.  Allen  &  Co.,  181-141  Wabash  Ave. 

Chicago  James  I.  Lyons,  205  Fifth  Ave. 

MARYLAND 

Annapolis   Globe  House  Furn.  Co. 

Baltimore  C.  S.  Smith  &■  Co.,  611  W.  Baltimore  St. 

Ballimorc  Louis  Mazor,  1423  E.  Pratt  St. 

MASSACHUSETTS 

Boston  Pike's  Talking  Machine  Co.,  41  Wash- 
ington St 

MINNESOTA 

Si.  Paul  W.  J.  Dyer  &  Bro.,  21-28  W.  Sth  St. 

MICHIGAN 

Detroit   J.  E.  Schmidt,  336  Gratiot  Ave. 


Distributors  of  Zcn-o-phone  Qoods: 

MISSOURI 

Kansas  City  . . .  Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Freyschlag   Merc.    Co.,   7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  326  Boonville  St. 

St.  Louis   Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  8889  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St. 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St. 

Paterson  J.  K.  O'Dea,  116  Ellison  St. 

NEW  YORK 

Astoria  (L.  I.)..  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal,  Qark  k  Neal  Co.,  «4S  Main  St 

Brooklyn  F.  W.  Rous  Co.,  436  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  888  Livingston  SL 

NORTH  DAKOTA 

Fargo  Stone's  Piano  Co.,  614  First  Ave.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  128  S.  Main  St. 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati   J.  E.  Poorman,  Jr.,  31  West  Bth  St. 

Cincinnati  Rudolph  Wurlitzer  Co.,  121  E.  4th  St. 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St.  and 

Prospect  Ave. 

Columbus  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Graves  Music  Co..  Inc.,  Ill  4th  St. 

PENNSYLVANIA 

Allegheny  H.  A.  Becker,  flOl  Ohio  St.,  E. 

Philadelphia. ...Disk  Talking  Machine  Co.,  13  N.  9th  St. 
Pittsburgh  C.  C.  Mellor  Co.,  Ltd.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  McArthur  Piano  Co. 

TEXAS 

Austin  Pctmecky  Company,  411  Main  St. 

Beaumont  K.  B.  Pierce  Music  Co.,  608  Pearl  St. 

Dallas  Dallas   Talking   Machine   Co.,   151  N. 

Ervay  St. 

Houston   Southwestern  Talking  Machine  Co.,  615 

Main  St. 

CANADA 

Toronto  Whaley,  Royce  &  Co.,  Ltd.,  168  Yonge 

St. 

Winnipeg,  Man.Whalcy,  Royce  &  Co.,  Ltd. 
Yarmouth  .  ...Yarmouth  Cycle  Co. 


THE  TALKING  MACHINE  WORLD. 


11 


TRADE  ON  THE  PACIFIC  COAST. 

Dealers  Make  Gratifying  Reports  Anent  Busi- 
ness— New  Stores  Being  Started — Announce- 
ments of  Double-Disc  Records  Create  Sensa- 
tion— Trade  Welcome  the  Innovation — Byron 
Mauzy  Busy — Wiley  B.  Allen  Co.'s  New  De- 
partment Now  Ready — Columbia  Co.  News — 
Sherman,  Clay  &  Co.'s  Good  Victor  Trade. 


(Special  to  The  Talking  Macliine  World.) 

San  Francisco,  Oct.  3,  1908. 

Business  in  ths  various  lines  of  talking  ma- 
chines on  the  Coast  is  good,  and  the  whole  month 
of  September  showed  a  very  gratifying  record. 
The  fall  season  is  now  on  in  good  earnest,  and 
the  wholesalers  are  having  a  rush  which  will  go 
a  long  way  toward  making  up  for  the  dulness  ot 
the  summer  months.  The  leading  dealers  here 
consider  the  outlook  for  the  remainder  of  the 
season  decidedly  favorable.  There  is  hardly  a 
trace  of  the  "hard  times"  feeling,  which  was 
noticeable  earlier  in  the  year,  even  in  the  larger 
cities,  and  the  financial  condition  is  about  nor- 
mal in  most  parts  of  the  Coast.  In  San  Fran- 
cisco, building  is  hardly  as  active  as  it  was  last 
year,  as  the  business  section  is  now  fairly  well 
built  up,  but  other  lines  of  industry  show  in- 
creased activity,  giving  steady  employment  to 
most  of  the  working  population.  Business  is  very 
active  in  the  other  cities,  both  north  and  south. 
Los  Angeles,  after  a  very  quiet  summer,  is  com- 
ing ahead  rapidly.  Dealers  in  the  fruit-growing 
country  have  shown  some  conservatism,  as  the 
low  prices  received  for  the  California  crops  have 
been  discouraging,  but  they  now  find  that  the 
talking  machine  business  is  not  likely  to  suffer, 
and  are  sending  in  orders  for  larger  quantities 
of  stock.  In  fact,  preparations  are  going  on 
everywhere  for  a  busy  time  from  now  till  Christ- 
mas. Several  new  talking  machine  departments 
are  being  started  in  various  places,  and  new 
stores,  as  well  as  the  older  ones,  are  getting 
plenty  of  business. 

The  announcement  of  the  new  double-sided  rec- 
ords, at  a  sligiitly  higher  cost  than  the  old  ones, 


made  by  three  large  companies  almost  simulta- 
neously, has  caused  a  decided  sensation  on  the 
Coast,  among  both  dealers  and  the  public.  The 
larger  agencies  and  wholesale  houses  have  been 
flooded  with  inquiries  from  the  retailers,  who,  in 
turn,  have  been  busy  answering  the  questions  of 
their  customers,  and  setting  forth  the  advan- 
tages of  their  particular  lines  of  goods.  A  lively 
competition  between  the  different  makes  is  as- 
sured, especially  if  the  double  records  from  all 
three  manufacturers  come  out  about  the  same 
time.  This  style  of  record  is  an  entirely  new 
idea  here,  and  veiy  few  outside  the  trade  have 
heard  of  the  device  before.  If  the  new  records 
are  up  to  present  expectations,  they  will  un- 
doubtedly have  an  enormous  sale,  and  will  also 
help  materially  to  increase  the  popularity  of  the 
machines.  Since  the  announcements  Have  been 
made,  many  large  orders  have  been  taken,  and 
quite  a  number  of  dealers  all  over  the  Coast  have 
become  interested  in  talking  machines.  By  the 
wholesalers,  the  device  is  welcomed  as  a  good 
business-getter,  and  some  of  them  believe  that  it 
will  almost  replace  the  present  style,  though 
others  think  that  after  a  brief  run,  the  volume 
of  trade  will  settle  back  into  former  lines. 

Byron  Mauzy  says  that  his  talking  machine 
department  is  looking  up,  in  both  wholesale  and 
retail  departments.  He  is  now  working  on  an- 
other publicity  campaign,  doing  considerable  ad- 
vertising and  making  prize  offers.  Mr.  Mauzy 
expects  to  get  the  new  Zonophone  record  samples 
by  the  end  of  the  week,  and  expects  considerable 
new  business  as  soon  as  he  is  able  to  supply  the 
demand  for  the  new  style.  He  expects  to  get 
into  his  down-town  store  by  the  end  of  the  month, 
and  the  talking  machine  department  there  will 
be  finely  equipped. 

The  Wiley  B.  Allen  Co.'s  Los  Angeles  house  has 
been  more  or  less  upset  for  the  last  month,  get- 
ting the  new  talking  machine  department  into 
working  order.  The  department  was  fully  in- 
stalled last  week,  and  had  a  very  successful  open- 
ing Saturday  night.  While  no  formal  announce- 
ment was  made,  a  large  crowd  was  attracted 
to  the  store.    The  stock  and  equipment  are  now 


practically  complete,  and  from  the  way  things 
have  started  off,  the  company  anticipates  great 
popularity  for  the  new  department.  Plans  are 
gradually  being  developed  for  the  talking  ma- 
chine side  of  the  new  store  in  San  Francisco,  but 
the  only  announcement  so  far  made  is  that  it 
will  be  given  a  prominent  position.  This  is  an 
entirely  new  departure  for  the  Wiley  B.  Allen 
Co.,  in  San  Francisco,  but  from  the  great  future 
which  apparently  belongs  to  the  talking  machine 
trade,  it  should  prove  highly  profitable.  As  tne 
new  building  has  hardly  progressed  beyond  the 
foundations,  there  is  no  especial  rush  about  the 
final  plans  for  this  department. 

The  Columbia  Phonograph  Co.'s  San  Francisco 
branch  now  have  samples  of  the  new  records,  and 
expect  to  receive  the  first  shipment  of  stock 
about  Oct.  8.  The  outlook  is  for  a  great  demand, 
heavy  initial  orders  having  been  already  received. 
Exclusive  contracts  have  been  made  with  many 
retailers,  and  a  number  who  have  handled  only 
small  lots  in  the  past  have  ordered  full  stocks 
of  Columbia  goods.  Mr.  Beck,  the  wholesale  man- 
ager, is  making  a  visit  to  all  the  outside  dealers 
in  California,  and  gives  a  glowing  account  of  the 
prospects  for  future  business.  He  believes  the 
new  record  is  just  the  thing  that  is  needed  to 
give  new  life  to  the  trade.  W.  S.  Gray,  the  Coast 
manager,  returned  last  week,  after  a  visit  to 
the  branch  stores  in  the  cities  of  Oregon  and 
Washington.  He  believes  the  business  in  the 
northwest  this  season  will  surpass  all  previous 
records.  » 

Mr.  McCarthy,  treasurer  of  Sherman,  Clay  & 
Co.,  is  anxiously  waiting  for  the  first  samples  of 
the  new  double  Victor  records.  The  company  ex- 
pect to  make  no  change  in  the  character  of  its 
stock  on  account  of  the  new  line,  but  will  carry 
a  full  supply  of  the  new  goods  in  addition  to  the 
lines  now  carried.  Mr.  McCarthy  says  that  the 
retail  business  in  Victor  machines  is  picking  up 
in  all  parts  of  the  State,  and  Victrola  sales  during 
the  last  month  have  been  especially  gratifying. 
The  Victrola  is  widely  advertised  by  this  house, 
being  featured  in  connection  with  the  Steinway 
piano,  which  is  found  highly  successful  in  bring- 
ing in  a  high  class  of  trade.  All  the  retailers 
of  any  importance  now  carry  Victrolas,  and  busi- 
ness on  the  wholesale  side  has  been  picking  up 
right  along. 

Peter  Bacigalupi,  of  Peter  Bacigalupi  &  Sons, 
the  Edison  dealers,  is  now  in  the  east. 

Chas.  E.  Brown,  manager  of  Kohler  &  Chase's 
talking  machine  department,  went  north  last 
week,  and  will  be  gone  for  some  time. 

The  Southern  California  Music  Co.,  of  Los 
Angeles,  have  started  their  series  of  Victor  con- 
certs for  the  season. 

McNeil  &  Co.,  of  Stockton,  Cal.,  are  making  a 
lively  campaign  for  the  Edison  business  of  the 
smaller  communities  in  that  neighborhood. 


IMPORTANT  VICTOR  OFFER. 


The  Victor  Talking  Machine  Co.  recently  sent 
the  following  letter  to  all  their  distributers, 
which  speaks  for  itself: 

"We  are  just  informed  that  one  of  our  enter- 
prising distributers  has  offered  in  a  few  in- 
stances to  furnish  gratis  with  each  Auxetophone 
sold  to  hotels,  roof  gardens,  etc.,  a  set  of  orches- 
trations to  be  used  by  the  orchestra  accompany- 
ing vocal  selections  on  the  Auxetophone. 

"This  distributer,  of  course,  has  been  stopped 
from  offering  this  inducement  to  promote  the  sale 
of  a  Victor  product.  However,  we  realize  the 
value  of  such  an  offer,  and  have  arranged  to  pub- 
lish, within  a  week  or  so,  a  set  of  such  orches- 
trations, arranged  by  the  leader  of  Victor  Or- 
chestra, Walter  Rogers.  These  orchestrations 
will  be  distributed  by  us  gratis  to  our  distributers 
and  dealers  in  connection  with  Auxetophone 
sales. 

"By  the  use  of  these,  the  managei-s  of  every 
hotel  of  any  consequence  in  the  United  States 
should  be  induced  to  purchase  an  Auxetophone 
for  use  in  connection  with  his  house  orchestra. 
The  Waldorf-Astoria,  Cafe  Martin  and  Cafe 
Beaux  Arts  in  New  York,  and  the  Bellevue-Strat- 
ford  in  Philadelphia  have  set  the  example,  and 
these  can  be  profitably  cited  as  precedents." 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
gtiage  outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

I.C.S.  LANGUAGEjYSTEM 

PHONOGRAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  yott  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  you  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  OlS,  SCRANTON,  PA. 


12 


THE  TALKING  MACHINE  WORLD. 


DO  YOU  SEE  THESE  THREE  LINES? 


2  B 


Wide  Awake  Dealers  from  Maine  to  California,  Tliis  Advertisement  is  Addressed  to  You! 

We  have  at  least  three  separate  and  distinct  lines  of  instruments  with  any  one  of  which  you  can  build 

up  a  profitable  trade,  or  largely  increase  your  present  business. 

FIRST: 

REGINA  MUSIC  BOXES  and  REGINAPHONES 

These  instruments  are  so  well  known  that  any  descrip- 
tion is  unnecessary.  They  are  always  in  great  demand 
during  the  holiday  season. 

This  year  our  stock  is  unusually  complete.  We  have 
thirty-one  different  styles  in  this  line,  fourteen  of  which  are 
brand  new  models  for  1908-9. 


SECOND: 

COIN-OPERATED  INSTRUMENTS 

This  line  is  new  to  some  of  you  but  it  will  pay  you  to  in- 
vestigate its  possibilities.  Some  of  the  most  enterprising  dealers 
in  the  country  have  been  making  good  money  with  our  coin- 
operated  instruments  for  years.  The  Sublima  Piano  which  we 
show  herewith  is  undoubtedly  the  best  paying  nickel-in-the-slot 
proposition  on  the  American  market.  It  makes  real  music  and 
is  operated  by  Electric  Motor  or  Spring  Motor  as  desired. 

We  have  ten  other  styles  of  coin-operated  instruments  if  the 
Sublima  does  not  suit  your  trade. 


THIRD  : 

PIANOS  AND  PLAYER  PIANOS 

These  instruments  are  as  staple  as  wheat.  Regina 
Pianos  and  Players  are  high  grade  and  contain  im- 
provements and  patented  features  which  place  them  in 
a  class  by  themselves. 

Built  by  skilled  mechanics — not  thrown  together. 
The  workmanship  and  finish  is  of  the  finest,  and  the 
tone  is  beyond  criticism.  Plenty  of  styles  to  suit  al- 
most any  demand. 


Exclusive  territory  given  to  dealers  who  can  "Get  the  Business." 

Illustrated  catalogues  and  prices  on  any  or  all  of  the  above  lines  sent  on  request. 


Broadway  and  17lh  Street,  New  York 


THE 


RAHWAY,  N.  J. 


259  Wabasb  Avenue,  Chicago 


THE  TALKING  MACfflNE  WORLD. 


13 


BENEFITS  FROM  FAIR  EXHIBITS. 

Many  Talking  Machine  IVIen  Have  Utilized  This 
Means  of  Attracting  Trade  Most  Effectively. 


Talking  machine  dealers  all  over  the  country 
have  shown  themselves  thoroughly  alive  to  the 
benefits  derived  from  exhibits  at  the  various 
State  and  county  fairs  and  other  public  exposi- 
tions, and  frequent  reports  have  reached  this 
olBce  of  handsome  prizes  having  been  awarded 
to  the  "talker"  men  for  their  exhibits. 

As  an  attraction  for  the  crowds  the  talking 
machine  is  unexcelled,  and  no  sooner  do  the 
first  notes  of  a  record  issue  from  the  horn  than 
there  is  a  general  movement  in  the  direction 
of  the  machine. 

With  the  handsome  machines,  cabinets  and 


BAED  BROS."  BOOTH  AT  WEST  VIItGIXIA  STATE  FAIR. 

horns  now  on  the  market  it  is  possible  for  the 
dealer  to  arrange  a  display  that  will  rank  with 
the  best,  and  its  music-producing  powers  will 
put  it  far  in  the  lead. 

As  to  what  has  been  done  by  dealers  we  pre- 
sent herewith  a  view  of  the  booth  of  Bard  Bros., 
the  talking  machine  dealers  of  Wheeling,  W.  Va., 
at  the  West  Virginia  State  Fair,  held  in  that 
city  recently.  While  not  elaborate,  the  booth  is 
attractive,  and  goes  to  show  what  can  be  done 
in  that  line  at  minimum  expense. 


WHY  SECOND  BELL  WAS  USED. 


An  Auxetophone  Equipped  With  Two  Bells — 
One  for  the  Audience,  Another  for  the  Or- 
chestra, 

The  problem  of  having  a  Victor  Auxetophone 
deliver  its  music  in  two  directions  at  once  was 
solved  very  cleverly  recently  by  the  Victor 
Distributing  and  Export  Co.  The  Auxetophone, 
supplied  with  a  large  number  of  the  leading  Red 
Seal  records,  was  placed  in  a  prominent  restau- 
rant, it  being  the  object  of  the  proprietors  to 
have  their  orchestra  accompany  the  solos  of  the 
grand  opera  stars. 

It  was  found,  however,  that  if  the  horn  was 
pointed  toward  the  diners,  as  desired,  the  or- 
chestra could  not  hear  the  music  clearly  enough 
to  accompany  it.  The  talking  machine  people, 
however,  settled  the  matter  by  attaching  a  second 
horn,  pointed  toward  the  orchestra,  just  above 
the  elbow  of  the  main  horn,  and  the  sound  issued 
from  both  horns  without  injuring  the  reproduc- 
tion in  the  slightest. 


UNSUPPORTED  ADVERTISING  WASTE. 


The  man  who  can't  use  some  form  of  adver- 
tising in  his  business  has  no  business  to  be  in 
business,  and  generally  isn't. 

But  — 

The  best  oil  of  publicity  won't  help  the  engine 
of  commerce  if  the  valves  leak  and  the  gov-  ^ 
ernor  is  out  of  order. 

In  the  harmony  and  mutual  co-operation  of 


making,  selling  and  advertising  lies  the  flush 
of  profit.  No  one  of  them  will  build  business  by 
itself  alone. 

Unsupported  advertising  is  waste,  says  N.  C. 
Fowler  in  Printers'  Ink,  and  this  condition  is 
responsible  for  most  of  the  failures  in  adver- 
tising. 


YOU  MUST  CARRY  THE  STOCK 

If  You  Want  to  Hold  Your  Trade — Mail  Order 
Houses  Are  Watching  for  Dissatisfied  "Pros- 
pects"— Must  Get  Ahead  of  Them. 


Reports  come  from  the  West  that  owing  to 
many  dealers  being  caught  with  low  stocks  of 
small  goods  and  talking  machines,  a  large  num- 
ber of  people  have  begun  to  patronize  the  mail 
order  houses.  Thus  is  shown  the  direful  results 
of  trying  to  conduct  business  with  an  insufficient 
stock. 

The  mail  order  houses  want  no  better  argument 
to  offer  than  that  they  can  supply  goods  not 
carried  in  stock  by  the  home  merchant,  and  once 
they  have  such  an  entering  wedge  it  means  a  big 
fight  for  the  dealer  before  they  are  ousted  from 
his  territory,  and  by  that  time  he  has  lost  many 
sales.  Stocks  being  in  good  shape  it  is  hard 
enough  to  fight  the  mail  order  people,  but  when 
a  possible  customer  is  turned  away  the  strongest 
weapon  is  lost. 

Of  course,  the  mail  order  houses  do  not  carry 
mammoth  stocks,  even  though  they  advertise  to 
that  effect.  The  factories  act  as  their  ware- 
houses, and  with  almost  unlimited  time  to  fill 
orders  such  an  arrangement  is  effective,  but  the 
dealer  must  fill  an  order  at  once  and  must 
have  the  goods  in  his  store.  Therefore  the  deal- 
ers who  are  out  to  meet  mail  order  competition 
would  do  well  to  watch  their  stocks.  That's  the 
weakest  point. 


HOW  HE  HEARS  HIS  OWN  SERMON. 


A  new  use  has  been  found  for  the  talking  ma- 
chine in  aiding  the  clergyman,  according  to  a 
daily  paper.  The  young  pastor  of  a  suburban 
church  has  adopted  a  plan  for  revising  his  ser- 
mons, which  he  describes  as  follows:  "I  always 
write  a  sermon  early  in  the  week.  Then  I  de- 
liver it  into  my  phonograph  and  let  it  rest  till 
Saturday.  On  Saturday  I  turn  on  the  phono- 
graph and  listen  to  myself  preaching — as  though 
listening  to  another's  work.  With  pencil  and 
pad  I  take  notes  as  to  where  I  think  the  sermon 
weak — or  at  least  where  it  can  be  strengthened — 


then  make  the  revision  in  times  for  Sunday.  I 
find  this  plan  a  great  help  to  me.  It's  worth 
the  added  labor." 


SHEBLE  CLASSIFIES  BUYERS. 

Says  There  Are  Three  Classes,  the  Rich,  the 
Poor  and  the  Middle  Class  Is  the  Best  of  All 
as  Purchasers  of  Talking  Machines. 


In  an  article  published  in  the  last  issue  of  the 
Phono  Trader  and  Recorder,  of  London,  H. 
Sheble,  of  the  Hawthorne  &  Sheble  Manufactur- 
ing Co.,  of  Philadelphia,  classifies  talking  ma- 
chine buyers  as  follows:  "There  are  two  classes 
of  trade  that  are  comparatively  easy  to  sell. 
First,  the  very  rich,  who  buy  anything  new  that 
appeals  to  them,  and,  second,  the  very  poor,  who 
purchase  the  cheapest  class  of  talking  machines 
as  their  one  possible  form  of  amusement.  All 
this  business  is  very  good,  very  profitable,  and 
should  be  catered  to,  but  there  is  another  class 
which  in  its  combined  purchasing  strength,  when 
applied  to  talking  machines,  eclipses  them  al|l, 
namely,  the  middle  class,  and  it  is  with  this  large 
purchasing  power  that  the  dealers  in  Gredt 
Britain  have  an  exceptional  opportunity  to 
cater  to. 

"In  America  the  methods  employed  in  selling 
talking  machines  have  directly  appealed  to  the^ 
middle  classes,  and  a  very  large  percentage  of 
the  business  done  has  been  with  such  people. 
Especially  has  this  been  the  case  during  the  last 
few  years,  when  competition  among  the  dealers 
on  account  of  their  multiplying  numbers  has 
forced  them  to  materially  improve  conditions 
surrounding  their  business." 

NOW  A  GENTLEMAN  FARMER. 


F.  C.  MacLean,  connected  with  the  talking 
machine  trade  as  a  traveling  salesman  for  a 
number  of  years,  latterly  graduating  into  the 
realms  of  "high  finance"  for  a  brief  period,  is' 
reported  as  having  finally  received  the  legacy, 
of  which  he  talked  occasionally,  and  is  now  occu- 
pying the  pleasant  role  of  the  gentleman  farmer 
in  New  Jersey.  "Mac,"  on  receipt  of  the 
"masuma,"  from  the  estate  of  which  he  was 
reriduary  legatee,  invested  in  a  bunch  of  noble 
acres  in  a  splendid  farming  country  in  the  above: 
State,  and  is  now  said  to  be  leading  a  life  of 
elegant  leisure,  with  business  schemes  as  a 
secondary  consideration. 

Good  salesmanship  and  good  manners  are  al- 
ways identical.    Young  men,  never  forget  that. 


Dignifies  and  Beautifies   the  Talking 
Machine. 

Is  to  the  Talking  Machine  what  the 
case  is  to  the  Piano. 

4]f  Conceals  the  running  parts  and  eliminates  all 
the  noise  except  that  necessarily  transmitted 
through  the  horn. 

<]f  Can  be  adjusted  in  a  minute,  remains  per- 
manently and  loses  its  identity  in  that  of  the 
machine.  Has  plate  glass  in  the  sliding  top 
through  wrhich  the  operator  may  wratch  the 
progress  of  the  needle, 

(J  Protects  delicate  mechanism  and  records. 

Made  in  Quartered  Oak  (No.  5)  and  Mahogany  (No.  6)  for  Victor  Talking  Machines 

To-day  the  Allegrophone  is  a  new  invention.  To-morrow  you 
will  see  it  on  all  Talking  Machines.     It  will  prove  a  boomer, 

NATIONAL  ALLEGROPHONE  COMPANY 

178  DEVONSHIRE  STREET,  BOSTON,  MASS. 


Mahogany 
Listed  at  $15.00 

Quartered  Oak 
Listed  at  $12.50 

Apply  to  your  Jobber 

Send  for  Booklet 


14 


THE  TALKING  MACHIKE  WORLD. 


EDISON 
AMBEROL 

RECORDS 

A  great  thing  for  the 

Phonograph 


The  trade  looks  vipon  the  Edison  Amberol 
Records  as  the  one  big,  important  achievement  in 
years  in  the  development  of  talking  machines. 

Here  are  Records  that  play  twice  as  long  as 
any  Edison  Record  heretofore  brought  out  and 
longer  than  any  Record  of  any  kind  for  any 
sound-reproducing  machine  made. 

They  mean  not  only  twice  as  nuich  music 
without  changing  Records,  but  also  a  wider  range, 
a  higher  grade  and  a  better  rendition  of  songs, 
instrumental  pieces  and  operatic  selections  than 
has  up  to  this  time  been  possible. 

Much  of  the  world's  best  music  has  hereto- 
fore been  beyond  instruments  of  this  character 
because  of  its  length.  Much  that  has  been 
brought  out  has  had  to  be  cut  down  or  hurried. 


Now,  everything  in  music  is  possible  and  will 
be  offered  in  Amberol  Records. 

With  the  new  Record-making  possibilities  due 
to  Amberol  Records,  new  talent  has  been  added  to 
the  Edison  staff'  with  the  result  that  each  month 
will  bring  a  repertoire  of  entertainment  more 
varied,  more  carefully  selected  and  more  artis- 
tically rendered  than  ever  before. 

The  tone  of  the  new  Amberol  Records  is 
matchless.  The  new  composition  of  the  Records 
which  permits  the  placing  of  twice  the  number  of 
threads  to  the  inch  is  such  that  Amberol  Records 
have  a  clearer,  richer  tone  and  more  delicate  in- 
terpretation than  that  of  any  other  Edison 
Records,  which  means  tlial  they  are  superior  to 
all  Records. 


National  Phonograph  Company 


59  Lakeside  Avenue 


Orange,  N.  J. 


THE  TALKING  MACHINE  WORLD. 


15 


A  great  thing  for  the 

Dealer 


Whatever  makes  the  Edison  Phonograph  a 
better  thing  for  the  consumer  makes  it  a  better 
thing  for  the  dealer, 

Amberol  Records  make  the  Phonograph 
doubly  attractive  and  that  means  doubly  salable. 
The  wider  range  of  high-grade  music  they  afford 
makes  the  field  wider  and  the  demand  greater. 

Amberol  Records  add  prestige  to  the  Phono- 
graph, put  it  in  a  class  by  itself  and  enable  it  to 
adequately  express  its  wonderful  powers. 

It  isn't  the  Records  that  sell  the  Phonograph 
— it  is  the  Phonograph's  rendition  of  the  Records. 

But  it  is  the  Phonograph  that  sells  the 
Records  and,  with  Amberol  Records,  costing  the 
buyer  but  little  more  than  regular  Edison  Records 
and  netting  you  a  considerably  larger  profit,  a 
bigger  and  better-paying  business  is  assured. 


The  minute  you  put  Amberol  Records  on  sale 
every  Phonograph  owner  becomes  first,  a  pur- 
chaser of  the  necessary  attachments  for  his  in- 
strument and  after  that  a  continuous  purchaser  of 
Amberol  Records. 

You  will  sell  more  Phonographs,  you  will  in- 
terest people  whom  you  could  not  interest  hereto- 
fore, you  will  sell  the  attachments  at  a  profit,  you 
will  sell  more  Records  at  a  better  profit  and  you 
will  have  the  one,  conclusive,  deciding  feature  for 
those  who  are  debating  as  to  which  instrument  to 
buy.  .  •  '    ;  :   I  s  j 

That  is  what  Amberol  Records  mean  to  you. 

Edison  Phonographs  and  Records  are  sold  to 
the  trade  in  Great  Britain  by  the  National  Phono- 
graph Co.,  Ltd.,  Victoria  Road,  Willesden,  Lon- 
don, N.  W. 


National  Phonograph  Company 

59  Lakeside  Avenue  Orange,  N.  J. 


16 


THE  TALKING  MACHINE  WORLD. 


Mr.  Jobber 


Get  in 
touch  with 
America's 
Oldest 
and 

Largest 
makers  of 
Talking 
Machine 
Needles. 

All  Styles. 

One 
Quality. 

Lowest 
Prices. 

W.  H.  BAGSHAW 

LOWELL,  MASS. 

Established  1870 


TRADE  NOTES  FROM  INDIANAPOLIS. 

Jobbing  Business  in  Indiana  Shows  Much  Im- 
provement— Columbia  Co.  Featuring  "Waltz 
Dream"  Records — Other  Columbia  News — 
Kipp-Link  Co.  Become  Victor  Distributors — 
Do  Big  Business — With  the  Moving  Picture 
People. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  Oct.  1,  1908. 
The  talking  machine  business  in  Indiana,  es- 
pecially in  the  jobbing  line,  has  shown  consider- 
able improvement  within  the  last  few  days.  A 
good  rain  toward  the  close  of  September  helped 
things  considerably  and  dealers  are  expecting 
a  good  business  during  the  next  month.  The 
new  four-minute  record  put  out  by  the  Edison 
people  has  helped  business  with  the  Edison 
dealers. 

The  local  store  of  the  Columbia  Co.  is  getting 
a  good  deal  of  valuable  advertising  out  of  a  visit 
to  Indianapolis  by  Miss  Josie  Sadler,  who  is  ap- 
pearing in  the  city  in  "A  Waltz  Dream."  The 
store  is  featuring  records  by  Miss  Sadler  and 
the  fact  that  the  popular  comedienne  is  appear- 
ing here  gives  added  interest  to  the  records.  The 
Columbia  double  disc  records  at  65  cents  each  are 
proving  to  be  big  sellers.  Thomas  Devine,  mana- 
ger of  the  Columbia  store,  says  the  only  trouble 
he  has  experienced  so  far  is  that  the  demand  is 
far  in  excess  of  the  supply. 

The  force  of  the  Columbia  Co.  store  is  busily 
engaged  at  odd  times  in  devising  ways  and 
means  for  taking  care  of  the  new  Columbia  in- 
destructible records.  Mr.  Devine  has  a  high 
opinion  of  these  records.  He  says  that  such  of 
his  patrouns  as  he  has  spoken  to  in  regard 
to  them  seem  to  think  they  will  prove  to  be  hot 
sellers. 

H.  H.  Myers,  road  representative  of  the 
Chicago  Columbia  house  visited  in  Indianapolis 
during  the  state  fair.  Mr.  Myers  was  all  smiles 
due  to  the  fact  that  he  had  succeeded  in  tying 
up  several  large  wholesale  concerns  to  nice  juicy 
contracts. 

John  J.  Martindale  &  Co.,  real  estate  dealers, 
have  found  a  new  use  for  the  Columbia 
Twentieth  Century  Graphophone.  The  Martin- 
dale  people  deal  in  Texas  land,  and  work  state 
fairs  and  other  events.  They  had  special  records 
made  calling  the  attention  of  the  public  to  the 
Texas  lands  which  they  have  for  sale.  They 
used  these  on  the  graphophone  to  great  ad- 
vantage during  the  Indiana  state  fair  recently. 
They  got  excellent  results. 

The  Kipp-Link  Co.  have  become  distributors 
for  the  Victor  machine  as  well  as  the  Edison. 
They  are  the  only  jobbers  in  the  state  now  dis- 
tributing both  lines.  This  is  a  distinct  ad- 
vantage. Heretofore  many  small  dealers  who 
handled  both  lines  have  bought  their  goods  from 
houses  in  other  cities  because  they  chose  to  buy 
where  they  could  get  all  their  supplies  from  the 
same  jobbing  concern.  The  Kipp-Link  Co.  will 
now  be  able  to  supply  this  class  of  dealers  with 
great  convenience. 

Mr.  Kipp,  of  the  Kipp-Link  Co.,  is  well 
pleased  with  the  new  rule  of  the  Edison  people 
in  which  they  set  forth  that  they  will  not  sell 
their  goods  to  a  new  man  in  any  town  where 
there  are  already  satisfactory  representatives  Mr. 
Kipp  believes  this  effort  to  protect  the  dealers 
is  an  admirable  one. 

The  Kipp-Link  Co.  have  been  having  an  ex- 
cellent jobbing  business.  One  day  last  week  five 
loaded  wagons  were  lined  up  at  the  storage 
house  of  this  company  and  these  five  wagons 
did  not  come  near  representing  the  day's  ship- 
ping. The  company  have  orders  for  ?5,000  or 
$6,000  for  this  month  which  they  have  not  been 
able  to  fill  because  they  were  unable  to  get  suf- 
ficient goods  from  the  factory.  Mr.  Kipp  at- 
tributes this  increase  partly  to  the  new  four- 
minute  record  which  the  Edison  people  have  just 
put  on  the  market. 

The  Indiana  Phongraph  Co.,  who  handle  Edi- 
son machines,  report  a  nice  increase  in  the  job- 
bing line.  Most  of  this  they  believe  is  due  to 
the  Edison  Araberol  four-minute  records,  and  the 
combination  Edison  machine  which  plays  both 


the  four-minute  records  and  the  records  which 
last  only  two  minutes.  This  new  record  and 
the  new  machine  the  managers  of  the  Indiana 
company  say,  are  in  great  demand. 

C.  Koehring  &  Bro.  on  Virginia  avenue  are 
advertising  their  place  as  headquarters  for  the 
Victor  talking  machines  and  records,  especially 
the  Bryan  and  Taft  records.  They  are  also  ad- 
vertising. Calve,  Eames,  Nielsen  and  Lauder 
records. 

The  moving  pictures  that  are  being  used  to 
illustrate  life  in  the  navy  are  shown  by  the 
recruiting  station  officers  at  Michigan  street  and 
Tremont  avenue.  Other  shows  are  being  given 
in  different  parts  of  the  city. 

The  first  examination  of  operators  of  moving 
picture  shows  required  by  an  ordinance  passed 
recently  by  the  city  council  was  held  recently 
in  the  oflice  of  the  Board  of  Public  Safety.  The 
operators  were  examined  on  matters  pertaining 
to  the  machines,  the  test  consisting  of  questions 
submitted  by  Building  Inspector  Thomas  Winter- 
rowd.  Fort  H.  Moore,  electrical  engineer,  and 
William  J.  Neukom,  president  of  the  council.  A 
license  fee  of  $5  a  year  will  be  collected  in  the 
future  from  all  operators  of  picture  machines. 

The  United  States  Amusement  Co.  have  filed 
articles  of  incorporation  at  the  office  of  the  sec- 
retary of  state.  The  capital  stock  is  $100,000 
and  it  is  organized  to  buy  or  rent  buildings  for 
operating  theatoriums,  nickelodeons,  airdomes 
and  similar  amusements.  The  incorporators  are 
Charles  W.  Woodmansee,  Springfield,  111.;  Will- 
iam H.  Forster,  Columbus,  O.;  John  A.  Gertig, 
Cincinnati;  H.  H.  Burnett,  North  Vernon,  O.; 
and  Thomas  B.  Foerster,  Columbus,  O. 

The  Family  Theater  which  incorporated  re- 
cently is  doing  a  nice  businesss.  The  company 
have  a  place  on  Kentucky  avenue.  It  is  cap- 
italized at  $15,000.  George  F.  Meyer,  who  is  in- 
terested in  one  of  the  big  coal  companies  here, 
is  one  of  the  incorporators. 


Thomas  P.  Stokes,  who  represents  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  in  New 
York  City,  is  doing  effective  work. 


HORTON^S 

Phonograph  Attachment 

(Patented) 

Cut  shows  gage  in  position  to  drop  lever  so  as  to 
place  the  sapphire  or  point  on  the  record  in  the  proper 
place  to  get  all  the  announcement  to  the  record.  There 
IS  thus  saved  any  injury  to  the  sapphire  from  dropping 
it  over  the  end  of  the  record,  for  as  the  point  is 
dragged  up  on  to  tlic  record  by  the  turning  of  the 
machine,  it  is  liable  to  catch  on  rough  places  and  be 
spoiled,  and  repairs  would  cost  three  times  the  amount 
asked  for  one  of  tliesc  attachments. 

Every  owner  of  a  cylinder  machine  will  want  one 
of  these  attachments — a  good  profit  for  jobbers  and 
dealers,  retail  for  50c.  each.    For  particulars  address 


W.  G. 

24  MAIN  STREET, 


HORTON 

BRATTLEBORO,  VT. 


THE  TALKING  MACHINE  WORLD. 


17 


ADVERTISING  A  RETAIL  BUSINESS. 


By  ROBERT  N.  WATKliV 


Robt.  N.  Watkin,  secretary  of  the  Will  A.  Wat- 
kin  Music  Co.,  with  stores  at  Dallas,  Fort  Worth, 
and  Houston,  Texas,  has  written  out  his  views  on 
"Advertising  a  Retail  Business,"  applicable  to 
the  talking  machine  department  as  well  as  to  the 
music  branch  of  their  business.  The  company 
handle  a  full  line  of  talking  machines.  The 
paper  follows: 

"Advertising  marks  the  difference  between  suc- 
cess and  failure.  In  planning  an  advertising  cam- 
paign, one  to  actually  increase  the  number  of 


EOBT.   N.  WATKIX. 

your  sales,  put  your  arguments  in  a  newspaper, 
one  that  sells  subscriptions,  and  gives  reliable 
news,  for  whether  it  be  a  trade  paper,  or  a  daily 
newspaper,  it  is  undoubtedly  the  best  medium. 
In  newspaper  advertising  there  are  two  methods: 
First — The  'direct  sale'  advertisement.  Second — • 
The  'prospect  getter.'  The  former  method  is  used 
successfully  by  the  catalog  houses.  The  latter, 
however,  is  popular  with  a  large  percentage  of 
merchants,  and  is  usually  accomplished  by  the 
offering  of  something  'free' — as  a  booklet  or  sou- 
venir. A  great  advantage  in  either  case,  however, 
is  to  give  individuality  to  your  goods — say  some- 
thing to  distinguish  them  from  all  others. 

"What  the  Buyer  Wants. — When  a  customer 
buys,  he  looks  for  definite  qualities  or  character- 
istics, and  before  buying,  frequently  has  already 
determined  the  kind  of  article  he  wants,  usually 
the  article  with  a  reputation  exceeding  others 
along  some  particular  line.  The  advertiser  must 
always  have  these  two  qualities  in  his  advertis- 
ing: First — Earnestness.  Second — Sincerity. 
Naturally,  these  are  necessary  in  all  advertising, 
Quoting  prices  with  slight  details  of  construction 


REPAIR  YOUR  OLD 


lalkOPIones 

All  Repairs  For  Sale  by 
P.  C.  HAYES,  TOLEDO,  O. 

Write  for  Price  Lists  and  Discounts. 


of  the  article  is  not  alone  sufficient,  for  a  desire 
must  be  created. 

"Merits  Must  be  Clear. — And  on  the  principle 
that  you  cannot  sell  goods  personally  if  you  do 
not  put  out  the  advantages,  so  you  cannot  sell 
by  advertising  unless  you  stress  the  strong  points. 
Some  advertisers  think  it  is  well  to  advertise 
only  one  quality  of  an  article  in  each  advertise- 
ment. But  the  advertiser  who  can  describe  an 
article  so  vividly  that  the  reader  in  his  imagina- 
tion actually  sees  it,  is  generally  conceded  to  have 
accomplished  a  desired  end,  for  it  is  the  eye  that 
determines." 


THE  EDUCATIONAL  POWER 


Exercised  by  the  Talking  IVlachine  Is  Becom- 
ing More  Recognized  Every  Day — Mme. 
Eames'  Graceful  Tribute  Sums  Up  the  Situ- 
ation in  a  Most  Effective  Way. 


Mme.  Emma  Eames,  the  distinguished  operatic 
artist,  who  will  be  heard  at  the  Metropolitan  the 
coming  season,  when  here  last  spring,  wrote  to 
the  manager  of  the  Victor  laboratory  that  she 
was  very  much  amused  and  pleased  on  the  train 
nearing  New  York  by  a  little  incident,  and  added: 
"The  baggage  man  taking  our  checks,  on  learning 
my  name,  said  he  had  many  of  Caruso's  discs 
and  also  many  of  mine,  and  that  of  all  of  those 
made  by  women,  mine  were  the  favorites  at  'his 
house.' " 

The  manager  of  the  Victor  laboratory  answered 
the  above  communication  as  follows:  "I  was 
very  much  pleased  at  the  little  incident  to  which 
you  refer,  as  it  impresses  me  so  strongly  as  to 
what  our  work  is  really  doing  in  educating  the 
people  in  all  fields  to  an  appreciation  of  higher 
and  better  music.  Can  you  imagine  a  few  years 
ago  a  baggage  man  telling  you  that  he  was  in- 
terested in  your  rendition  of  grand  opera  music?" 

Mme.  Eames'  reply  to  this  letter  was:  "Your 
observation  as  to  the  Victor  talking  machine 
being  an  'educator'  is  a  yery  apt  one.  I  hope  the 
opera  managers  notice  that  it  is  increasing  the 
taste  all  over  the  country  for  opera,  and  also  the 
curiosity  to  see  the  people  they  have  already 
heard." 

Mme.  Eames  strikes  the  keynote  of  the  won- 
derful campaign  of  education  which  is  being  car- 
ried on  through  the  medium  of  the  talking  ma- 
chine, in  this  sentence.  Opera  managers,  as  well 
as  all  interested  in  the  musical  advancement  of 
the  nation,  must  soon  "sit  up  and  take  notice" 
and  pay  due  tribute  to  the  splendid  work  being 
accomplished  by  the  talking  machine  manufac- 
turers of  this  country. 


HEAR  TAFT'S  "CANNED"  SPEECH. 

Applause   at   Commercial    Travelers'  Meeting 
Frequently  Drowns  Voice  from  Horn. 


By  Auxetophone  Judge  William  H.  Taft  the 
past  week  spoke  to  crowds  at  the  noonday 
meeting  of  the  Commercial  Travelers'  Sound 
Money  League,  at  No.  37  Union  Square.  His 
words  were  intently  listened  to  and  applause  fre- 
quently drowned  the  voice  from  the  horn.  Oc- 
tober 1  was  the  first  time  that  "canned  speeches" 
had  been  publicly  used  in  the  present  campaign 
in  New  York,  but  the  eagerness  with  which  the 
auditors  listened  to  the  distinct  words  of  the 
phonograph  and  the  applause  which  followed  the 
address  convinced  President  Shepherd,  of  the 
league  that  such  speeches  would  be  helpful.  Con- 
sequently, Mr.  Taft's  voice  has  been  heard  every 
day  at  the  beginning  and  the  end  of  the  meet- 
ings of  the  league. 


Thomas  Edens  Osborne,  the  well  known  jobber 
of  Belfast,  Ireland,  is  making  a  feature  these 
days  of  the  genuine  Edison  phonographs  and 
records.  The  Edison  line  is  also  handled  by  the 
Anglo-American  Phono  Co.,  in  Belfast. 


Ever  been  held  up 
by  your  jobber? 

Has  your  jobber  ever  prom- 
ised to  ship  goods  at  specified 
times  and  then  failed  to  make 
good  ? 

Has  this  failure  cost  you 
dear  in  money  and  customers  ? 

Did  you  decide  to  try  an- 
other jobber  and  then  relent 
when  he  vowed  it  never  would 
occur  again  ? 

Don't  allow  yourself  to  be 
held  up  in  this  way  and  done 
out  of  trade  and  dollars.  You 
have  a  right  to  demand  prompt 
service  from  a  jobber.  That 
is  only  your  due.  Anything 
less  means  that  the  jobber  is 
taking  advantage  of  your 
good  nature. 

But  our  watchword  is 
prompt  service.  We  have  an 
absolutely  complete  stock  of 
Victors,  Victor  Records,  record 
cabinets,  horns,  fibre  cases, 
English  needles,  and  all  other 
Victor  accessories.  Our  iron 
clad,  unbreakable  rule  is  to 
ship  goods  the  same  day  we 
receive  the  order. 

Does  this  kind  of  service 
appeal  to  you  ? 

If  you  care  to  go  further  into 
the  matter,  send  to  us  for  our 
latest  catalogue.  Do  it  to-day. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


18 


THE  TALKING  MACHINE  WORLD. 


WILL  NOT  RE=ENTER  BUSINESS. 


Wm.  E.  Gilmore  Puts  an  End  to  Rumors  and 
Says  That  He  Has  no  Intention  Now  or  at 
Any  Time  of  Entering  the  Talking  Machine 
Business — This  Should  End  Current  Gossip. 


As  the  name  of  Wm.  E.  Gilmore,  former  presi- 
dent of  the  National  Phonograph  Co.,  Orange, 
N.  J.,  has  been  connected  with  various  talking 
machine  enterprises  since  his  return  from  Europe, 
The  World  had  an  interview  with  this  aggressive 
and  picturesque  personage  a  few  days  ago,  when 
authoritative  information  on  the  subject  was  re- 
quested. In  his  most  emphatic  manner  Mr.  Gil- 
more said: 

"I  am  not  connected  with  any  proposition  of 
any  nature  whatever  in  that  line,  nor  will  I  be 
in  the  future.  You  cannot  make  this  too  clear 
or  too  strong.  I  can  say  that  since  my  retirement 
from  the  National  Phonograph  Co.,  I  have  had 
less  worry  and  am  in  splendid  health,  with  lots  of 
other  things  to  engage  my  attention  and  keep  me 
busy.  Of  course,  you  know  I  am  heavily  in- 
terested in  the  newspaper  publishing  business  in 
Orange,  which  will  absorb  a  great  deal  of  my 
time.  But  I  have  no  thought  of  re-entering  the 
talking  machine  trade,  directly  or  indirectly,  now 
or  in  the  future.  As  I  am  remodeling  my  home 
in  Orange,  to  which  an  addition  will  be  made, 
the  family  and  myself  will  remain  at  the  Ansonia 
in  New  York  until  the  alterations  are  completed, 
which  will  probably  be  in  the  spring." 


there  has  been  no  change  in  the  rate  on  postal 
cards,  and  as  the  statement  quoted  will  doubtless 
lead  to  the  mailing  of  many  cards  with  only  one 
cent  postage  paid  thereon  instead  of  two  cents, 

1  trust  that  you  will  correct  it  by  publishing  tne 
information  necessary  to  a  proper  understanding 
of  the  postage  rates  applicable  to  cards. 

"The  Government  postal  card  sold  by  the  Post 
Office  Department  requires  2  cents  postage,  which 
is  paid  by  the  stamp  printed  thereon.  Post  cards 
or  private  mailing  cards  (which  are  frequently 
referred  to  as  postals  by  the  public)  also  require 

2  cents  postage  if  they  bear  a  written  communi- 
cation. Printed  post  cards  without  any  written 
communication  thereon,  or  which  bear  no  more 
writing  than  is  authorized  upon  printed  matter, 
may  be  mailed  as  printed  matter  for  1  cent,  and 
under  this  rule  cards  bearing  printed  illustra- 
tions such  as  are  referred  to  as  'picture  postals' 
without  unpermissible  writing  may  be  mailed  for 
1  cent.  Such  cards  may  have  added  in  writing 
without  increasing  the  postage  rate  thereon,  the 
name  and  address  of  the  sender  and  congratula- 
tions, thanks,  etc.,  not  exceeding  five  words.  But 
anything  of  the  nature  of  a  personal  communica- 
tion will  subject  such  cards  to  the  2-cent  rate,  and 
any  deficiency  will  be  rated  up  when  the  cards 
are  despatched  and  double  the  amount  collected 
from  the  addressee  on  delivery." 


POSTAL  CARD  RATES. 

Some  Facts  Worth   Knowing  Regarding  Post- 
age to  Great  Britain  Communicated  Officially. 


EXCHANGE  PROPOSITION  REVISED. 

Victor  Talking  Machine  Co.  Materially  Broaden 
Their  Exchange  Proposition  in  Order  to 
Meet  the  Situation  Caused  by  the  Announce- 
ment of  the  Double  Faced  Records. 


Edward  M.  Morgan,  postmaster  U.  S.  Post 
Office,  New  York,  writes:  "In  published  articles 
regarding  the  effect  of  the  reduction  in  the  rate 
of  postage  on  letters  to  Great  Britain  and  Ire- 
land, is  a  statement  reading:  'The  reduction  of 
the  rate  on  postal  cards  from  two  cents  to  one 
cent  is  an  item  in  the  new  scheme  that  alone 
will  add  vastly  to  the  volume  of  the  mails.'  As 


The  Victor  Talking  Machine  Co.  last  week 
issued  the  following  letter  to  Victor  distributers: 

Gentlemen — In  further  explanation  of  that  por- 
tion of  our  letter  of  September  17,  1908,  refer- 
ring to  the  Revision  of  our  Exchange  Proposi- 
tion, which  we  have  seen  fit  to  broaden  in  order 
to  meet  the  situation  caused  by  the  announce- 
ment of  the  double-faced  records,  kindly  note  the 
following: 

1.  None  of  the  conditions  or  stipulations  of  our 
original  Exchange  Proposition  mailed  July  25  has  heen 

altered  except  as  noted  below. 


"SVICTOflX^^EDISON  i" 


Copyright  App.  For. 
The  Rudolph  Wurlitzer  Co. 


#jr  If  you  have  heard  about  Jobbers 
"  standing  pat  and  waiting  for  stocks 
to  get  low  before  reordering,  please  do 
not  connect  WURLITZER  with 
the  rumor. 

rfir  .We  have  spent  the  past  few  weeks 
"  filling  stocks  and  getting  ready  for 
fall  business.  Our  stocks  of  Victor 
and  Edison  Records,  Machines  and 
Supplies  are  in  magnificent  shape,  both 
in  our  Chicago  and  Cincinnati  houses. 

^JT  We  believe  Talking  Machine  Deal- 
"  ers  are  going  to  have  a  good  Fall 
Trade,  and  have  a  feeling  that  we  can 
outguess  the  pessimists  and  stand- 
patters. 

flr  At  any  rate  we  have  the  goods — 
"  Victor  and  Edison  Machines,  Rec- 
ords and  Supplies,  and  as  usual  we  can 
deliver  at  short  notice. 

CJJ  May  we  have  your  valued  orders? 

The  Rudolph  Wurlitzer  Company 


CINCINNATI 

117-121  K.  4lh  SI. 


CHICAGO 

266-268  Wabash  Ave. 


l^Two  points  of  supply,  order  from 
the  nearer. 


2.  The  list  of  selections  to  be  placed  on  Victor  double- 
faced  records  will  be  ready  for  aunouncement  to  Deal- 
ers and  Distributers  on  or  about  October  1. 

3.  These  records  will  be  ready  for  shipment  to  Dis- 
tributers on  or  about  October  15. 

4.  All  records  shipped  lo  Distributers  on  or  after 
September  17,  lyus,  will  be  applied,  class  fur  class, 
against  the  returns  of  Distributers  and  Dealers  on  the 
cut-out  Exchange  I'roposition  until  shipments  equal 
such  returns,  at  which  time  credit  will  be  issued. 

.J.  To  malie  it  possible  for  Dealers  and  Discributers 
to  carry  double-faced  records  at  a  minimum  investment, 
we  have  decided  to  rescind  that  part  of  Clause  5  in  the 
Record  Cut-out  Exchange  Proposition,  which  reads : 
"Records  must  be  selected  from  the  Numerical  Catalog 
bearing  date  of  June.  1008." 

( Unfilled  orders  on  file  with  us  on  September  17, 
1908,  and  all  orders  received  by  us  from  Distribuiers 
and  shipped  between  this  date  and  January  1,  1909, 
will  be  applied,  class  for  class,  against  Dealers'  and 
Distributers'  returns.  This  means :  Records  shipped 
after  January  1,  1909,  although  ordered  prior  to  this 
date,  will  not  be  applied  against  the  Exchange  Propo- 
sition.) 

B.  The  Victor  Co.  cannot  credit  against  this  Ex- 
change Proposition  any  records  shipped  prior  to  Sep- 
tember 17,  1908,  except  those  records  ordered  from  the 
June  numerical  catalog,  as  provided  in  the  original 
Exchange  Proposition. 

7.  Neither  will  Distributers  be  permitted  to  credit 
Dealers  against  this  Exchange  Proposition  with  any 
records  shipped  prior  to  the  receipt  of  our  announce- 
ment of  September  17,  1908,  except  those  records  or- 
dered from  the  June  numerical  catalog,  as  provided  in 
the  original  Exchange  Proposition. 

8.  Where  Distributers  have  not  shipped  records  to 
Dealers  covering  returns,  the  Dealers  are  privileged  to 
revise  or  cancel  orders  in  the  hands  of  Distributers  and 
place  new  orders  for  records  appearing  in  any  catalog 
of  the  Victor  Talking  Machine  Co.  up  to  and  including 
January,  1909,  Supplement.  In  other  words,  this  per- 
mits Dealers  to  order  for  those  records  returned  any  • 
records,  class  for  class,  appearing  in  July,  August,  Sep- 
tember, October,  December  and  January  supplements, 
or  from  any  special  lists  issued  up  to  January  1,  1909, 
but  it  is  distinctly  understood  that  all  such  records 
must  be  shipped  prior  to  January  1,  1909. 

(This  paragraph  applies  also  to  Distributers'  orders 
placed  with  the  Victor  Talking  Machine  Co.) 

9.  If  Distributers  and  Dealers  so  desire,  and  ship- 
ments against  returns  have  not  been  completed,  orders 
for  double-faced  records  may  apply  on  the  Record  Ex- 
change Proposition  in  the  following  manner-. 

Although  there  has  been  no  corresponding  cut-out 
class.  Dealers  and  Distributers  will  be  permitted  to 
order  double-faced  10  and  12  inch  records  to  apply 
against  the  60-cent  10-inch  and  the  $1  12-inch  single- 
faced  records  returned,  but  they  will  be  charged  the 
difference  in  price  where  a  10-inch  double-faced  record 
is  ordered  for  a  10-inch  single-faced  record  returned, 
and  likewise  where  a  12-inch  double-faced  record  la 
ordered  for  a  12-inch  single-faced  record  returned. 

In  no  case  will  the  Distributer  or  Dealer  be  given  a 
credit  in  dollars  and  cents  for  the  return  of  the  single- 
faced  records  and  then  allowed  to  order  an  equal 
amount  in  dollars  and  cents  in  double-faced  stock. 

To  recapitulate — For  every  single-faced  60-cent  rec- 
ord returned  a  double-faced  75-cent  record  must  be  or- 
dered and  a  payment  of  10  cents  made.  For  every 
single-faced  $1  record  returned  a  double-faced  $1.25 
record  must  be  ordered  and  a  payment  of  12ya  cents 

'°'ll'.'  No  sample  sets  of  double-faced  records  will  he 
sent  out,  as  is  customary  with  the  regular  monthly 
supplements.  ,  .,, 

!•>  No  simultaneous  opening  day  will  govern  the 
sale  of  these  new  double-placed  records;  however,  we 
will  arrange  to  make  shipments  from  Camden  to  Dis- 
tributers in  the  same  city  on  the  same  day. 

Very  truly  yours, 

Victor  Talkikg  Machine  Company. 


GERMAN  FRIENDS  WORTH  WATCHING 

When  It  Comes  to  Developing  Plans  to  Capture 
Foreign  Markets. 


American  exporters  could  learn  much  regard- 
ing the  proper  methods  of  conducting  a  foreign 
selling  campaign  by  -watching  our  German 
friends.  They  do  not  send  a  man  to  a  South 
American  country  -who  speaks  only  his  native 
tongue,  let  him  open  a  branch  at  once  and  ex- 
pect business  to  pile  in.  Their  method  is  illus- 
trated in  the  case  of  a  German  machinery  ex- 
pert -who  has  been  traveling  for  months  in 
Brazil.  He  is  familiar  with  the  language,  has 
become  acquainted  with  the  customs  and  needs  of 
the  inhabitants,  and  is  conducting  a  campaign 
of  educational  advertising  throughout  the  in- 
habited portions  of  those  States.  He  is  about 
to  open  a  branch  office  for  the  company  in  Bahia. 
This  is  a  sample  of  the  Itind  of  competition  that 
American  manufacturers  and  exporters  are  be- 
ginning to  meet  with— something  more  effective 
than  commission  house  efforts. 


VICTROLA  CABINETS  IN  MANY  STYLES. 

The  Victor  Talking  Machine  Co.  are  now  put- 
ting through  their  factory  an  order  for  several 
thousand  oak  and  Circassian  walnut  Victrola  cab- 
inets. Owing  to  the  general  preference,  weath- 
ered oak,  dead  flat  finish,  will  be  the  regular  stock 
finish  of  the  quartered  oak  cabinets.  They  will, 
however,  keep  on  hand  a  number  of  unfinished 
cabinets,  which  may  be  ordered  in  antique,  golden 
and  early  English,  these  three  to  be  a  polished  or 
a  dull  rubbed  varnish  finish.  They  may  also  be 
ordered  in  weathered,  Flemish,  fumed,  driftwood 
and  gun  metal;  these  five  to  be  either  a  dead  flat 
or  a  wax  finish. 


THE  TALKING  MACfflNE  WORLD. 


19 


C.  W.  PAGE  JOINS  WURLITZER. 


The  Weil-Known  Advertising  Specialist  Takes 
Charge  of  Wurlitzer  Publicity. 


C.  W.  PAGE. 


(Special  to  The  Talking  Machine  Woi'Id.) 

Cincinnati,  O.,  Oct.  10,  1908. 
Charles  W.  Page,  who  was  formerly  with  Tlie 
National  Phonograph  Co.,  has  joined  The  Ru- 
dolph 'Wurlitzer  Co.,  as 
advertising  manager.  Mr. 
Page  brings  an  intimate 
knowledge  both  of  the 
music  business  and  of 
advertising  into  his  new 
connection,  and  has  al- 
ready gotten  well  started 
on  the  publicity  end  of 
the  Wurlitzer  interests. 
He  will  look  after  the  ad- 
vertising of  both  the 
Cincinnati  and  Chicago 
houses,  making  his  headquarters  at  Cincinnati. 

Mr.  Page's  knowledge  of  the  music  business 
was  obtained  largely  during  a  three  year  con- 
nection as  advertising  writer  for  Lyon  &  Healy, 
Chicago. 

Later,  he  was  associate  advertising  manager 
of  Collier's  Weekly,  New  York.  For  the  past 
five  months  he  has  been  with  The  National 
Phonograph  Co.,  as  editor  of  the  Edison  Phono- 
graph Monthly,  and  the  Phonogram,  and  writer 
of  wholesale  and  retail  advertising  matter.  He 
left  the  last  named  firm  to  join  Messrs.  "Wur- 
litzer. 

Mr.  Page  stated  to  a  representative  of  this 
paper  that  he  has  never  seen  a  firm  that  was  in 
better  shape  to  push  ahead  than  Wurlitzer. 
"This,"  he  observed,  "might  be  readily  inferred 
from  the  fact  that  sales  for  the  past  six  months 
have  been  just  about  as  large  as  a  year  ago, 
before  Mr.  Hard  Times  came  around.  It  shall 
be  our  ambition  to  perfect  on  wholesale  talking 
machine  service.  We  intend  that  talking  ma- 
chine dealers  shall  turn  to  Wurlitzer's  as  the 
one  place  where  they  can  always  get  what  they 
want  when  they  want  it.  I  am  urging  our  dealers 
to  write  me  personally  for  help  on  their  advertis- 
ing problems." 


SECURE  LARGER  QUARTERS. 


Columbia  Phonograph  Co.  Move  Their  New 
York  Laboratories  to  More  Commodious 
Quarters. 


The  Columbia  Phonograph  Co.  have  secured 
for  a  term  of  years  the  entire  ninth  floor  of  the 
large  building  occupied  by  the  Joseph  W.  Stern 
Publishing  Co.,  on  Thirty-eighth  street.  This 
building  was  rented  for  recording  purposes  after 
an  exhaustive  search  and  examination  of  hun- 
dreds of  buildings  in  order  to  find  a  place  where 
the  acoustic  and  other  conditions  would  meet 
the  exacting  requirements  in  the  art  of  record 
making. 

Victor  T.  Emerson,  superintendent  of  the 
Columbia  laboratory,  is  most  enthusiastic  over 
the  results  secured  in  tests  already  made.  He 
claims  that  records  made  in  the  new  laboratory 
will  be  notable  for  their  increased  brilliancy, 
distinctness  and  musical  quality.  Mr.  Emerson 
is  probably  the  best  known  and  most  popular 
record  maker  in  the  world.  His  enthusiasm  in 
the  results  so  far  secured  guarantee  that  more 
than  unusual  success  has  been  attained. 


MISS  EDISON  AN  INVENTOR. 

Daughter  of  Wizard  Devises  Road  Map  for  Use 
at  Night  by  Automobilists — Driver  Can  Lo- 
cate Curves  Ahead  in  Darkness. 


Not  Thomas  A.  Edison,  but  his  beautiful  young 
daughter,  Miss  Madeline  Edison,  is  the  latest 
one  to  add  to  the  long  list  of  Edison  inventions. 
And  Miss  Edison's  device  is  of  the  most  practical 
sort,  and  is  sure  to  be  hailed  with  great  satis- 
faction by  all  owners  of  automobiles. 

It  is  m  autoniobjle  road  njap,  by  which  the 


driver  of  a  car  is  enabled  to  know  the  condition 
of  the  road  for  a  certain  distance  ahead  of  him 
and  regulate  his  speed  accordingly. 

Association  with  her  father  in  his  laboratories 
and  her  natural  liking  for  electrical  experiment 
which  she  pursued  at  college  led  to  the  inven- 
tion of  the  automobile  map  by  the  beautiful  girl, 
who  is  very  prominent  socially. 

Her  brother  "Billy"  also  has  a  share  in  the 
invention,  on  which  both  have  worked  in  secret 
for  a  month.  They  are  familiar  figures  in  Miss 
Edison's  forty-five  horse  power  car  speeding 
along  the  smooth  roads  about  the  Oranges. 

The  road  map,  like  the  compass  of  a  ship, 
goes  on  the  steering  column  in  a  dust  and  rain- 
proof case,  and  is  lighted  by  electricity  at  night. 

When  a  car  is  speeding  along  the  road  laid 
out  in  the  tour  'being  taken  a  cyclometer  attach- 
ment records  the  miles,  and  a  tiny  black  steel 
bar  indicates  the  location  of  the  car  at  the  time. 

Miss  Edison  was  graduated  last  year  from 
Bryn  Mawr  College.  There  she  underwent  a 
thorough  course  in  electricity,  chemistry  and 
the  applied  sciences.  She  was  noted  in  college 
for  her  intellectual  powers  and  took  high  honors 
in  chemistry. 

She  has  been  much  with  her  father  in  his  ex- 
periments at  Llewellyn  park,  in  Orange.  Per- 
sons admitted  to  the  "Wizard's"  laboratory  have 
often  been  pleasantly  surprised  to  find  Miss  Edi- 
son aiding  her  father  in  experiments  that  have 
worked  wonders  in  the  electrical  world. 


NATIONAL  ADVERTISING. 


How  It  Aids  the  Dealer  in  Making  Sales — A 
Tremendous  Asset — The  Retailer  Should  Go 
With  the  Current. 


Talking  machine  dealers  should  remember  that 
nationally  advertised  goods  carry  the  least  risk 
of  becoming  dead  stock.  Live  energy  is  behind 
them.  More  than  that,  real  demand  is  behind 
them,  for  the  manufacturer  has  tested  them  in 
many  markets  to  find  out  whether  the  public 
really  wants  them,  and  whether  they  will  want 
them  again,  and  again,  and  again — and  yet  again. 
Enormous  national  sales  are  necessary  to  pay 
advertising  bills,  because  competition  keeps  the 
advertising  expense  down  to  an  infinitesimal 
fraction  on  each  sale.  A  good  deal  is  heard  from 
time  to  time  of  the  commodity  that  is  10  cents 
value  and  90  cents  advertising.  But  who  ever 
knew  such  a  commodity  to  gain  a  national  de- 
mand or  hold  it?  Nationally  advertised  mer- 
chandise has  behind  it  the  elements  of  publicity 
that  gives  news  value,  tells  the  consumer  what 
he  is  buying,  and  makes  stability  of  quality  im- 
perative. The  merchant  who  handles  merchan- 
dise advertised  in  this  way  is  going  with  a  pow- 
erful current  of  distributive  energy.  Retail  ex- 
perience has  demonstrated  that  it  is  to  his  best 
interest  to  paddle  a  little  with  the  current  him- 
self. 


RECENTLY  mCORPORATED. 


T.  E.  Ijiro  Kurosawa,  of  Tokio,  Japan,  was  a 
caller  upon  Walter  Stevens,  chief  of  the  National 
Phonograph  Co.'s  export  department,  at  their 
New  York  offices  recently.  Mr.  Kurosawa  is  a 
well  known  and  prominent  merchant  in  the  Japa- 
nese Imperial  Capitol. 


The  Continental  Record  Co.,  New  Baltimore, 
Md.,  have  incorporated,  with  a  capital  stock  of 
$20,000,  for  the  purpose  of  manufacturing  and 
dealing  in  talking  machine  devices.  Incorpora- 
tors— B.  I.  Carhart,  E.  O.  Goodell  and  J.  C.  Cady, 
all  of  New  Baltimore. 


INCREASE  YOUR  RECORD  SALES 

BY  USING 

THE  BLACKMAN  CYLINDER  RECORD  TRAY 

(Patent  Applied  for) 

A.  Fiecot-cl  Xi-ay  With  Record  L,afc>el  for  l^ess  Than  One  Cent 


1                         ARTHUR   COLLrNfl  1 

/      Nobody  // 

19 

W 

 1 

The  BLACKMAN  Folding  Trays  for  Cylinder  Records  are  shipped  FLAT  and  can  be  FOLDED  into 
STRONG  TRAYS  in  a  few  seconds,  as  shown  above.  This  tray,  with  Rapke  Label,  makes  a  handsome  look- 
ing record  stock  and  a  system  you  can't  beat.  The  labels  act  as  Silent  Record  Salesman  and  the  customer 
can  point  to  the  record  he  wants  to  hear.  Adopt  this  system  and  your  sales  will  not  only  increase  but  it  will 
never   take  more   than   a   few   minutes   to   make   up   a  Record  order. 


NET  PRICES  TRAYS  ONLY 

(.Subject  to  Change.) 


Hold 

Net  per  1,000.  Weight  per  1 

No.  2. 

2 

Records. 

$6.00 

60  lbs. 

"  3. 

3 

Records. 

7.50 

73  " 

"  4. 

4 

Records. 

9.00 

87  " 

"  5. 

5 

Records. 

10.50 

105  " 

"  6. 

6 

Records. 

12.00 

116  " 

NET  PRICES  RAPKE  LABELS 

Prices  Rapke  Labels  with  Edison  numbers  and 
titles,  Domestic  Selections  No.  2  to  9721, 
which  includes  December,  1907  $3.50 

Per  month,  thereafter  (postpaid)  payable  in 
advance   12 

Columbia  Labels  (Domestic),  per  set   3.50 


Note. — Price  less  than  1,000  same  rate. 
In    deciding    FREIGHT    or    EXPRESS    refer  to 
above  weights,  and  allow  for  packing. 


FREE  SAMPLE 


of  Tray  with  Label  to 
any  Dealer  or  Jobber 
who  writes  on  business  letterhead. 

SPECIAL  DISCOUNTS  TO  JOBBERS 


Above  prices  are  RESTRICTED  and  quoted  f.  o.  b.  New  York.  Dealers  are  requested  to  buy  through 
their  jobber  if  he  will  supply  them.    If  not  we  will  sell  direct. 

Manufactured  by 

BLACKMAN    TALKING    MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Pres.    "THE  WHITE  BLACKMAN"       97   CHAMBERS   STREET,   NEW  YORK 


20 


THE  TALKING  MACHINE  WORLD. 


NEWS  FROM  SOUTHERN  CALIFORNIA. 

Big  Victor  Orders  for  Sherman,  Clay  &  Co. — 
Herzog  Cabinets  Admired — Birkei  Co.'s 
Grand  Opera  Records — Columbia  Double 
Discs  in  Demand — A.  A.  Jinesa  to  Start  for 
Himself — Many  Visitors  Recently — Amberol 
Records  in  Demand — A  Budget  of  News. 


(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  Oct.  4,  1908. 
There  seems  to  be  much  that  is  perplexing  in 
the  fall  outlook  for  talking  machine  men  in  this 
vicinity.  The  air  seems  full  of  wonderment  as  to 
what  will  happen  next  if  the  manufacturers  con- 
tinue to  juggle  matters  as  they  have  in  the  past 
few  weeks. 

Some  dealers  with  a  lot  of  experience  back 
of  them  are  trying  to  refrain  from  tumbling 
into  pitfalls,  while  others  are  not  so  shy.  All, 
however,  are  confident  of  a  very  large  business 
during  the  holidays,  and  are  very  busy  making 
preparations  for  the  largest  Christmas  yet. 

Sherman,  Clay  &  Co,  have  been  working  to 
their  full  capacity  and  have  received  a  great 
volume  of  business  in  the  past  thirty  days. 
Charles  Ruggles,  manager,  has  taken  some  fine 
orders  for  Victrolas  and  Victors  to  supply  the 
holiday  demand.  Among  the  recent  orders  taken 
by  him  was  that  for  a  complete  line  of  Victor 
goods  for  the  Wiley  B.  Allen  Co.,  who  have  just 
opened  their  talking  machine  department,  with 
H.  A.  Clubb  at  the  head.  Mr.  Clubb  is  well 
known  on  the  coast  as  a  talking  machine  man, 
having  come  to  this  city  from  the  north,  where 
he  was  engaged  in  the  same  business.  Messrs. 
Tucker  and  Merrill  are  responsible  for  the  ad- 
dition of  the  talking  machine  department  to  the 
Wiley  B.  Allen  Co.'s  establishment,  and  are 
pleased  and  proud  of  the  fine  new  show  rooms, 
which  are  among  the  best  of  the  city.  Allow- 
ances have  been  made  for  additional  roomis 
which  will  be  added  in  a  short  time. 

The  Southern  California  Music  Co.,  Edison 
and  Zonophone  jobbers,  are  as  busy  as  can  be 
with  orders  for  Amberol  records  and  new  style 
phonographs.  From  the  amount  of  orders  re- 
ceived it  is  very  evident  the  dealers  are  greatly 
pleased  with  the  new  product.  Their  retail  de- 
partment has  been  doing  a  fine  business  both 
in  disc  and  cylinder  goods. 

A  large  shipment  of  record  cabinets  has  just 
been  received  from  the  Herzog  Co.,  including 
several  new  styles  and  designs.  E.  Tessier,  who 
recently  joined  forces  with  this  company,  has 
been  appointed  manager  of  export  trade  and  ex- 
pects to  make  a  trip  through  parts  of  Mexico 
at  an  early  date.    He  has  been  in  business  in 


the  southern  republic  for  a  number  of  years  and 
is  thoroughly  familiar  with  the  trade  there. 
Victor  recitals  have  been  resumed  and  are  held 
every  Friday  afternoon  at  3  p.  m.  A  novel  plan 
has  been  introduced  by  them  for  selling  talking 
machines  and  records  for  campaign  purposes. 
Circulars  have  been  mailed  to  the  different  com- 
mittees in  charge  of  the  campaigns  suggest- 
ing the  use  of  the  talking  machine  and  quoting 
the  price  of  a  suitable  style  machine.  Many 
persons  have  become  interested  and  several  out- 
fits sold  as  a  result 

The  Angelus  Talking  Machine  Co.  ("The  Ex- 
clusive Edison  Store")  has  just  been  remodeled 
again  and  makes  a  better  appearance  than  ever. 
Mr.  Pfaff  is  always  trying  to  do  more  business 
and  is  not  satisfied  unless  he  is  making  improve- 
ments. He  says  he  is  now  ready  for  the  new 
Edison  line,  having  added  considerable  space 
for  it. 

The  Geo.  J.  Birkei  Co.  have  recently  issued  a 
special  list  of  new  grand  opera  records  which 
they  have  mailed  to  their  customers.  Mr.  Geissler 
in  referring  to  the  new  double-sided  disc  says 
he  has  little  faith  in  the  move,  regardless  of 
what  is  being  said  for  them.  He  feels  they  will 
be  a  novelty  for  a  short  while.  The  new  Edison 
move  is  recognized  by  him  to  be  the  best  move 
the  National  Co.  have  ever  made.  Geo.  J.  Birkei, 
head  of  the  same  firm,  has  been  away  on  a  trip 
north  for  a  short  while. 

The  "removal  sale"  of  the  Exton  Music  Co. 
has  closed,  and  they  are  now  in  their  new 
store  at  216  West  Third  street.  Sudden  decision 
as  to  moving  has, found  them  without  a  suitable 
talking  machine  department,  but  Mr.  Exton  has 
men  at  work  building  what  he  says  will  be  a 
first-class  department  and  situated  on  the  ground 
floor.  He  expects  to  devote  three  times  the 
former  space  to  talking  machines  in  his  new  lo- 
cation. 

W.  F.  Stidham,  manager  of  the  Columbia 
branch,  reports  a  great  improvement  in  trade, 
owing  to  the  recently  announced  double-sided 
disc.  He  has  received  orders  from  many  new 
dealers,  who  will  handle  Columbia  goods  exclu- 
sively, and  finds  all  the  trade  interested  in  the 
new  article.  Lower  California  has  been  the 
point  of  considerable  interest  in  the  last  month, 
having  received  visits  from  representatives  of 
several  dealers  in  this  city.  Early  in  the  month 
Juan  de  la  Fuente  visited  Ensenada  in  the  in- 
terests of  the  Geo.  ,T.  Birkei  Co.,  returning  to 
them  a  number  of  orders  for  Victor  goods,  to- 
gether with  other  orders.  Later  C.  R.  Rundel, 
of  the  Southern  California  Music  Co.,  accom- 
panied by  Francisco  Moreno,  made  a  short  stay 
in  the  same  place  featuring  the  new  Zonophone 


MORE  THAN 
FIFTY  STYLES 

As  low  in  price  as  they  can  be 
made  vi^ell  for,  and  as  high-priced 
as  you  care  to  go. 

We  guarantee  our  goods  to  be 
made  right  and  finished  right. 

Don't  you  want  to  do  business 
on  this  basis?  We  believe  you 
do,  and  we  want  you  to  write  for 
our  cuts  and  prices  to-day. 

Rockford  Cabinet  Co.,  1920  30  isth  Avenue,  Rockford,  III. 


Record  Cabinet  No.  6% 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


Mexican  records,  for  which  they  created  a  good 
demand.  The  recent  grant  of  the  Victor  Co., 
whereby  dealers  are  allowed  to  sell  goods  in  this 
section  and  the  improved  steamship  service,  will 
doubtessly  help  to  open  this  field.  The  freight 
rates,  which  have  been  somewhat  of  a  menace, 
are  being  adjusted  to  a  much  more  satisfactory 
figure. 

The  Chandler  Music  Co.,  of  Santa  Ana,  are 
making  improvements  in  their  store  to  accom- 
modate the  fall  trade  and  have  placed  a  very 
large  order  for  new  style  Edison  phonographs 
and  Amberol  records.  Helene  Huston,  who  has 
just  recovered  from  a  serious  siege  of  typhoid 
pneumonia,  is  back  to  her  store  in  Redondo 
Beach  looking  after  her  customers. 

Mrs.  Huston  expects  to  move  to  her  new  store 
about  November  1,  and  will  then  have  the  best 
location  in  this  thriving  seaport.  H.  W.  Mosier, 
of  Stockton,  Cal.,  has  returned  from  a  vacation 
in  Sacramento,  and  is  now  devoting  his  time  to 
the  new  Edison  goods. 

Albert  A.  .linesa  is  leaving  the  employment 
of  Mr.  Mosier  to  establish  a  business  for  himself. 
Alihough  he  has  not  decided  on  his  future  loca- 
tion the  trade  can  be  assured  of  another  live 
Edison  dealer,  however.  McNeil's  Piano  House, 
of  Stockton,  Cal.,  is  just  settling  in  its  new  store 
and  will  have  the  finest  talking  machine  and 
piano  sales  rooms  of  any  firm  in  the  city  of  like 
size.  Cary  &  Sons,  of  Stockton,  Edison  and 
Zonophone  dealers,  report  a  thriving  business, 
especially  with  Mexican  records.  They  are  pre- 
paring for  a  heavy  fall  trade  by  stocking  heavily 
on  machines  and  records. 

The  Falkenstein  Music  Co..  of  Fresno,  Cal., 
have  completed  remodeling  their  warerooms. 
They  now  have  several  sound-proof  rooms  for 
their  talking  machine  department  equipped  with 
a  special  cooling  apparatus  for  hot  weather.  The 
bicycle  trade  in  Fresno — i.  e.,  Homan's,  Dough- 
erty and  Nisikian — are  all  at  each  other's  heels 
for  the  talking  machine  business,  and  never  a 
day  but  what  several  sales  of  machines  and 
records  are  recorded  among  them. 

Those  of  the  San  Joaquin  Valley  dealers  who 
have  recently  returned  from  vacations  are: 
N.  L.  A.  Cody,  Merced;  A.  Husband,  of  Husband 
&  Turner,  Modesto;  Thos.  Noel.  Visalia;  E.  M. 
Kimberlin,  Kingsbury;  O.  A.  Brehler,  Sanger, 
and  N.  C.  Hauser.  at  Dinuba. 

Henry  Burr,  alias  Irving  Gillette,  is  said  to 
have  been  a  recent  caller  at  Mr.  Hauser's  store 
af  Dinuba.  He  is  spending  a  few  months  in  the 
Sierras  hunting  jacksnipe  and  peewees.  L. 
Ozuma,  of  Porterville,  is  contemplating  moving 
his  Edison  department  out  of  his  drug  store 
into  a  large  store  across  the  street.  This  branch 
of  his  business  has  grown  to  such  tremendous 
proportions  that  he  is  unable  to  handle  it  in  his 
present  store. 

A.  B.  Baranger,  at  San  Jacinto,  Cal.,  called  on 
the  Edison  jobbers  with  an  order  last  week. 


THE  TALKING  MACHINE  WORLD. 


21 


The  trade  has  received  visits  from  the  follow- 
ing callers:  Arthur  Geissler,  Talking  Machine 
Co.;  A.  G.  McCarthy,  Sherman,  Clay  &  Co.,  San 
Francisco;  J.  M.  Dvorak,  Lyon  &  Healy,  and  W. 
F.  Morton,  for  Peter  Bacigalupi  &  Sons,  San 
Francisco. 

W.  H.  Stark,  a  Victor  and  Edison  dealer  from 
Dayton,  0.,  stayed  in  this  city  for  a  few  days, 
looking  over  the  city  and  expressing  admiration. 
He  is  on  a  tour  of  the  country. 


"TALKER"  NEWS  FROM  THE  HUB. 

New  Attachments,  Records  and  Policies  Interest 
Local  Jobbers — Good  for  Nice  Winter's  Busi- 
ness— Double  Discs  Help  Columbia  Business 
— T.  M.  Mason  Promoted — Featuring  Lauder 
Records — Other  Items  of  Interest. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  Oct.  7,  1908. 

There  are  quite  a  number  of  other  things  be- 
sides the  formation  of  the  new  Talking  Machine 
Dealers'  Association  to  interest  the  local  jobbers 
and  dealers  in  talking  machines  this  month. 
One  is  the  new  cylinder  record  put  out  by  the 
Edison  people,  which  will  play  for  four  minutes; 
another  is  the  new  double  record  put  out  by  the 
Columhia  people  giving,  as  the  old  circus  "bark- 
ers" used  to  say,  "two  for  the  price  of  one";  and 
still  another  is  the  recent  change  made  in  the 
retail  department  at  the  Columbia  store. 

Wholesale  manager  Chamberlain,  at  the  East- 
ern Talking  Machine  Co.'s  store,  is  enthusiastic 
about  the  new  Amberol  cylinder  records.  "They 
will  put  the  cylinder  line  right  on  its  feet,"  he 
says.  "We  have  needed  something  like  that  for 
a  long  time,  to  put  some  spirit  into  the  market. 
A  50-cent  record  that  will  play  four  minutes  ia 
something  the  people  have  been  clamoring  for. 
It  is  just  as  easy  to  get  50  cents  as  to  get  35 
cents  for  a  record,  and  with  this  new  record, 
everyone  feels  that  he  is  getting  his  money's 
worth.  The  probabilities  are  that  we  shall  see 
a  very  nice  winter  on  the  Edison  goods." 

At  the  Columbia  Phonograph  Co.  over  700  new 
names  have  been  put  on  their  books  within  ten 
days  as  the  result  of  the  opening  up  of  the  sale 
of  the  double  records.  T.  M.  Mason,  the  new 
retail  manager  here,  said  this  week:  "We  have 
had  people  come  into  the  store  asking  for  other 
things  and  when  they  were  shown  the  new 
double  record  they  were  greatly  surprised.  'Will 
that  play  on  the  Victor  also?'  they  asked,  and 
when  told  that  they  certainly  would  do  so,  these 
people  would  generally  buy  several  records. 
Business  has  taken  a  very  gratifying  jump  since 
they  came  in,  and  we  look  forward  to  an  unusu- 
ally busy  winter." 

Mr.  Mason  has  been  promoted  to  fill  the  place 
left  vacant  by  the  transfer  of  H.  W.  Blakebor- 
ough  to  be  the  manager  of  the  Columbia  store 
at  New  Haven,  Conn.  Mr.  Mason  is  a  young  man 
with  a  big  lot  of  friends  and  is  an  unusually  good 
executive. 

R.  A.  Dinsmore,  of  the  Columbia  staff,  has 
resigned  and  will  soon  open  a  retail  store  of 
his  own  in  Dorchester. 


THE  1010  SPECIAL 

150-Peg  Cylinder 

RECORD  CABINET 

IS  A  TRADE-WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  machine  dealers 


H.  A.  WEYMANN  &  SON,  Inc. 

Edison  Phonograph  Jobbers.  Victor  Distributors, 
Cabinets  and  Supplies.  Manufacturers  of  the 
KEYSTONE  STATE  Musical  Instruments. 
Publishers  of  Sheet  Music. 

Weymann  Bldg.,  1010  Chestnul  St.,  Philadelphia,  Pa. 


Among  the  trade  visitors  to  town  this  week 
was  L.  C.  McChesney,  the  Edison  advertising 
manager,  who  reported  business  as  "scrump- 
tious." 

Manager  Winkelman,  at  the  Oliver  Ditson  Co., 
said  this  week  that  he  is  having  difficulty  in 
getting  all  the  goods  he  desires  from  the  Victor 
factory.  He  is  greatly  pleased  with  a  recent  big 
shipment  of  Victrolas,  and  is  arranging  several 
programs  of  operatic  music  for  the  benefit  of 
societies  and  family  functions  during  the  winter. 
The  staff  here  has  recently  been  increased,  to 
take  care  of  the  growing  business. 

Now  that  Harry  Lauder  is  booked  for  a  local 
vaudeville  engagement,  the  Edison  people  and 
dealers  here  are  keeping  his  photographs,  etc., 
in  their  windows  and  drawing  in  good  business. 
The  Columbia  people  did  likewise  with  Bert 
Williams'  pictures  and  records  when  Williams 
and  Walker  were  here. 

The  presence  of  "The  Red  Mill"  has  caused  a 
number  of  the  dealers  to  build  up  tiny  mills  in 
their  windows  as  an  advertising  feature.  At 
the  C.  E.  Osgood  Co.,  the  window  display  of  late 
has  been  unusually  good,  and  an  increase  in 
business  as  a  result  is  reported. 


COLUMBIAS  AT  DALLAS  FAIR. 


(Special  to  The  Talking  Machine  World.) 

Dallas,  Tex.,  Oct.  7,  1908. 
The  local  branch  of  the  Columbia  Phonograph 
Co.,  under  Manager  Senders,  will  have  an  elabo- 
rate exhibit  at  the  Dallas  County  Fair,  to  be 
held  in  this  city,  including  the  regular  line  of 
machines  and  records,  as  well  as  the  new  double- 
disc  and  indestructible  records.  Music  and 
speeches  will  be  rendered  by  the  graphophones 
almost  continually  during  the  fair  period. 


JOBBERS  FORM  STATE  ASSOCIATION. 


(Special  to  The  Talking  Machine  World.* 

Omaha,  Neb.,  Oct.  5,  1908. 
Feeling  that  their  interests  would  be  greatly 
benefited  by  the  formation  of  a  State  association 
to  co-operate  with  the  National  Talking  Machine 
Jobbers'  Association,  a  number  of  prominent  job- 
bers of  Nebraska  met  in  this  city  recently  and 
perfected  such  an  organization,  electing  Ross  P. 
Curtice,  of  the  Ross  P.  Curtice  Co.,  Lincoln,  to 
the  presidency.  The  jobbers  ended  their  conven- 
tion with  a  banquet  at  the  Henshaw  Hotel,  and 
all  were  most  enthusiastic  regarding  the  future 
prospects  of  the  new  association. 


EXHIBIT  AT  ELECTRICAL  SHOW. 


Landay  Bros.,  of  400  Fifth  avenue.  New  York, 
were  among  the  exhibitors  at  the  Electrical 
Show,  held  last  week  at  Madison  Square  Garden. 
They  displayed  an  Auxetophone  in  the  magnifi- 
cent booth  of  the  United  Electric  and  Power  Co. 
demonstrating  the  efficiency  of  the  alternating 
electric  current.  Roy  A.  Forbes  was  in  charge 
of  the  exhibit,  and  he  was  favored  with  large 
audiences  both  afternoon  and  evening.  Caruso, 
Tetrazzini  and  other  leading  records  were  used 
exclusively  at  the  evening  demonstrations,  and 
Landay  Bros.'  both  proved  a  magnet  ,to  music 
lovers. 


M.  S.  ROGERS  WITH  NATIONAL  CO. 


M.  S.  Rogers  is  a  new  addition  to  the  traveling 
staff  of  the  National  Phonograph  Co.,  Orange, 
N.  J.  He  will  cover  Utah  and  Nevada.  Having 
received  his  final  instructions  from  General  Sales 
Manager  Dolbeer  he  left  New  York  for  the  Far 
West  last  week.  This  is  the  initial  trip  of  Mr. 
Rogers;  in  fact,  his  first  appearance  in  the  trade, 
and  it  is  also  his  first  visit  to  that  section  of  the 
country. 


SEAL  RECORDS  UNTIL  2008. 


At  the  annual  Electrical  Show,  held  in  Madi- 
son Square  Garden,  the  National  Phonograph  Co. 
had  a  large  exhibit  of  political  records  which 
were  sealed  and  placed  in  a  vault  by  the  Na- 
tional Co.,  and  will  not  be  heard  again  for  a 
century,  or  in  2008,  to  be  exact. 


A  LITTLE 


"Easy  Money" 


The  beauty  of  handling 
musical  merchandise — the  right 
kind — lies  in  the  fact  that  no 
brain-racking,  sleep-losing  ef- 
forts are  required  to  get 
the  business. 

Actually,  it's  like  raking  in 
the  dollars.  Just  get  our 
famous  line  of 


ODERN 
USICAl 
ERCHANDISE 


and  customers  will  gravitate 
your  way  as  naturally  and  as 
surely  as  ripe  apples  drop  to 
earth. 

Among  instrumentalists 
there's  magnetism  to  such 
names  as  Durro  Violins,  Bows 
and  Strings  ;  Lester  Accor- 
deons,  Victoria  Guitars,  Man- 
dolins and  Banjos,  and  Duss 
Band  Harmonicas. 

These  goods  are  well-known 
and  preferred  wherever  such  in- 
struments are  played — they're 
the  best  sellers  on  the  market — 
they're  fully  30%  lower  in  price 
than  similar  goods,  hence  you 
can  enjoy  the  greatest  margin 
of  profit  on  i/ii's  merchandise. 

The  opening  of  the  fall  and 
holiday  seasons  signals  a  tre- 
mendous demand  for  these 
goods.  Don't  miss  an  oppor- 
tunity to  add  materially  to 
your  income. 

First  let  us  send  you  our 
fine  illustrated  catalogue  with 
our  compliments. 

Buegeleisen  &  Jacobson 


113-115  University  Place 
NEVS^  YORK 


THE  TALKING  SIACHINE  WORLD. 


THE  INTERNATIONAL  COPYRIGHT  CONFERENCE 

The  Especial  Duties  Delegated  to  Thorvald  Solberg,  Register  of  Copyrights  Defined — Memorial 
Signed  by  the  Leading  Talking  Machine  Concerns  of  the  United  States  Emphasizes  the 
Facts  in  Connection  With  Copyright  Legislation — Solberg  l-las  no  Plenipotentiary  Powers 
and  Cannot  Commit  the  United  States  to  Any  Action  Taken  by  the  Conference. 


Manufacturers  of  talking  machines  and 
records,  automatic  musical  instruments  and 
player  rolls  are  manifesting  the  keenest  interest 
in  the  International  Copyright  Conference, 
which  opened  in  Berlin,  Germany,  yesterday, 
October  14th. 

As  stated  in  our  last  issue,  Thorvald  Solberg, 
register  of  copyrights,  is  the  delegate  from  the 
United  States,  and  those  interested  have  been 
much  concerned  anent  the  powers  imparted  to 
him  - by  our  Government.  In  this  connection  a 
memorial  seeking  information  and  signed  by 
Frank  L.  Dyer,  president  of  the  National  Phono- 
graph Co.;  Horace  Pettit,  of  the  Victor  Talk- 
ing Machine  Co.;  E.  D.  Easton,  president  of  the 
Columbia  Phonograph  Co.,  and  John  J.  O'Con- 
nell,  counsel  for  the  National  Piano  Manufac- 
turers' Association  was  addressed  to  the  Secre- 
tary of  State  at  Washington,  D.  C.  It  read  as 
follows : 

The  Secretary  of  State,  •  Washington,  D.  C.  : 

Sir  :  We,  the  undersigned,  the  National  Piano  Manu- 
facturers' Association  of  America,  the  National  Phono- 
graph Co.  (Edison),  the  Columbia  Phonograph  Co.  and 
the  Victor  Talking  Machine  Co.,  beg  leave  to  petition 
'regarding  the  attitude  to  be  taken  by  the  United  States 
delegate  to  the  International  Copyright  Conference,  to 
be  held  at  Berlin  on  October  14,  1908. 

We  have  been  informed  that  Mr.  Thorvald  Solberg, 
the  Register  of  Copyrights,  has  been  appointed  delegate 
from  this  country,  and  while  we  do  not  know  what  his 
instructions  are,  we  respectfully  submit  that  the  mag- 
nitude of  our  business  interests  and  the  far-reaching 
effect  which  new  copyright  legislation  would  have,  not 
only  on  the  capital  invested  in  our  respective  industries, 
but  also  on  everybody  engaged  in  those  industries,  in 
this  country,  justify  us  in  laying  the  matter  before  you 
to  the  end  that  any  action  taken  may  be  with  a  full 
understanding  of  the  situation 

While  it  may  be  that  the  action  taken  at  Berlin,  even 
though  participated  in  by  our  government,  may  not  be 
binding  on  the  American  Congress,  there  can  be  no 
doubt  that  the  result  arrived  at  in  Berlin  will  have 
great  weight  when  the  matter  is  again  taken  up  here. 

As  your  department  may  not  be  entirely  conversant 
with  the  details  of  the  copyright  situation  to-day  as 
regards  the  mechanical  reproduction  of  music,  we  beg 
leave  to  present  a  brief  outline  of  it. 

In  May,  1902,  there  existed  an  association  known  as 
the  American  Music  Publishers'  Association,  comprising 
every  large  music  publishing  house  in  the  United  States, 
except  two.  Since  then,  one  of  those  two  has  become 
a  member.  This  association,  then,  controlled  the  out- 
put of  sheet  music  in  this  country.  The  ^S^olian  Co 
of  New  York  in  that  month  made  contracts  with  every 
member  of  that  association,  whereby  it  was  to  receive 
the  exclusive  right  to  cut  perforated  rolls  from  all 
copyrighted  music  owned  or  controlled  by  the  pub- 
lishers nt  anv  time  during  the  term  of  the  contracts. 


viz.  :  thirty-five  years.  As  the  copyright  term  was  then 
in  effect  forty-two  years,  the  monopoly  would  be  abso- 
lute for  practically  seventy-seven  years.  A  suit  was 
also  instituted  and  carried  to  the  United  States  Supreme 
Court,  to  obtain,  if  possible,  a  decision  to  the  effect  that 
a  perforated  roll  for  use  in  a  player-piano  is  an  infringe- 
ment of  the  musical  copyright  under  the  existing  United 
States  statutes. 

It  finally  reached  the  Supreme  Court  for  argument 
in  January,  1908.  In  February,  1908,  a  decision  was 
handed  down  to  the  effect  that  mechanical  repro- 
ducing devices  are  not  infringements  of  the  present 
musical  copyright. 

White-Smith  Co.  vs.  Apollo  Co.,  209,  U.  S.,  1. 

During  the  progress  of  this  litigation  determined 
efforts  were  made  to  amend  the  copyright  laws  so  as  to 
specifically  include  such  devices.  It  would  be  trespass- 
ing unwarrantably  on  your  time  and  patience  to  give  the 
history  of  this  tight  in  detail.  The  fight  was  bitter  and 
three  separate  sets  of  public  hearings  have  been  had 
before  the  Joint  Patent  Committees  of  the  Senate  and 
House  of  Representatives,  viz.  :  June,  1906  :  Decemb3r, 
1906,  and  March.  1908.  The  arguments  made  at  those 
hearings  pro  and  con  are  contained  in  the  printed 
records,  which  are  respectfully  called  to  your  attention, 
particularly  the  printed  proceedings  of  the  hearings 
before  the  committees  on  patents  of  the  Senate  and 
House  of  Repi-esentatives,  of  March  26.  27,  and  28, 
1908, 

Generally  speaking,  the  results  of  those  hearings 
were  : 

June,  1906 — No  report. 

December.  1906 — House  committee  reported  against 
any  change  in  existing  laws  as  regards  musical  copy- 
rights, while  Senate  committee,  by  a  vote  of  four  to 
three,  voted  for  the  change.  Senators  Mallory,  Foster, 
and  Smoot  submitted  a  minority  report  agreeing  with 
the  House  Committee. 

No  action  was  taken  in  either  House  up  to  the  ad- 
journment on  March  4,  1907. 

March,  1908 — While  neither  committee  has  reported  a 
bill,  the  consensus  ot  opinion  appears  to  be  in  favor  of 
extension  of  the  copyright  to  include  mechanical  repro- 
duction, provided,  everybody  has  the  right,  under  cer- 
tain conditions,  of  reproduction  on  a  universal  royalty 
basis — the  amount  of  royalty  not  yet  agreed  upon. 

Action  is  expected  to  be  taken  when  Congress  meets 
in  December,  and  the  bills  now  pending  are  as  follows  : 

Senator  Smoot — Universal  royalty  on  a  percentage 
basis 

Senator  Kittredge — Extension  of  copyright  absolute 
and  without  conditiou 

Representative  Currier — Universal  royalty  on  a  flat 
sliding  scale. 

Representative  Sulzer — Universal  royalty  on  a  basis 
of  two  cent?  each  on  phonograph  records  and  ten  per 
cent,  on  retail  price  on  perforated  rolls. 

Representative  Washburn — Universal  royalty  on  an 
unnamed  basis,  but  with  right  to  owner  of  copyright 
to  withhold  composition  from  mechanical  reproduction. 

Representative  Barchfeld — Extension  of  copyright  ab- 
solute and  without  condition. 

Senator  Smoot  is  chairman  of  the  Senate  committee 
and  Mr.  Currier  of  the  House  committee 


One  House-One  Line 


|E,  are  the  only  TalKing'  Machine 
House  in  E,astern  Pennsylvania 
which  has  no  branch  stores,  or 
that  carries  other  lines. 
For  this  reason  we  are  better  equipped 
to  give  prompt  and  efficient  service 
than  others.    Give  us  a  trial. 


EDISON  JOBBERS 


VICTOR  DISTRIBUTORS 


PENN  PHONOGRAPH  CO.,  Inc. 


17  South  9th  Street 


PHILADELPHIA 


.\s  we  have  stated  above,  the  great  weight  of  opinion 
in  the  Congressional  committees  appears  to  be  against 
extending  the  copyright  as  an  absolute  right.  We  speak 
with  knowledge,  as  we  have  participated  in  every  step 
of  the  proceedings 

Of  course,  the  extending  of  the  right  at  all  is  one  of 
expediency.  Many  arguments — some  of  them  quite 
potent — have  been  made  against  any  extension  of  the 
right. 

Our  position  as  manufacturers  is  this  :  The  National 
Piano  Manufacturers'  Association  is  interested  only  in 
the  i^erforated  roll  business.  Within  a  few  years  from 
now  every  piano  must  have  a  player  mechanism.  In 
view  of  the  ease  with  which  the  ^olian  Co  obtained 
exclusive  contracts  in  the  past,  it  would  be  no  difficult 
matter  to  obtain  similar  exclusive  contracts  in  the  future 
— although  we  contend  that  the  old  contracts  would  b3 
operative  under  new  legislation.  Anybody  having  a 
monopoly  of  the  rolls  would  unquestionably  in  time  have 
a  monopoly  of  the  instruments.  That  the  association 
seeks  to  prevent.  If  Congress  should  see  fit  to  extend 
the  copyright  and  give  the  composer  a  revenue,  then  not 
only  would  the  composer  be  paid,  but  a  monopoly  of  the 
player  industry  would  be  practically  impossible  if  every- 
body had  the  right  to  manufacture  upon  payment  of  the 
stipulated  royalty 

The  phonograph  companies  signatory  hereto  are  in 
exactly  the  same  position — they  want  a  square  deal  and 
nothing  more. 

Everything  we  have  said  in  the  foregoing  is  borne  out 
by  the  public  records,  either  in  the  Supreme  Court  or 
in  Congress. 

In  the  industries  carried  on  by  the  undersigned  there 
is  invested  directly  about  .«;150,000,000.  This  does  not 
take  into  consideration  at  all  the  amount  invested  by 
dealers  and  jobbers  throughout  the  country. 

The  condition  of  the  copyright  laws  in  the  various 
countries  to-day  is  as  follows  : 

United  States — All  mechanical  reproduction  free. 

United  Kingdom — .411  mechanical  reproduction  free, 
by  decisions  and  special  law  of  August,  1906. 

Germanj- — Mechanical  reproduction  free,  unless  "ex- 
pression" reproduced.  This  makes  all  phonographic 
records  free. 

Belgium — All  mechanical  reproduction  free. 

Switzerland — All  mechanical  reproduction  free. 

Austria — All  me..hanical  reproduction  free. 

France — All  mechanical  reproduction  free  as  regards 
sounds,  but  not  as  regards  words. 

Italy — Court  of  Intermediate  Appeal,  contrary  to 
Berne  Convention  of  1886,  which  it  signed,  decided  that 
such  reproductions  are  forbidden.  Court  of  last  resort 
has  not  yet  passed  on  question. 

Wherefore,  we  respectfully  petition  your  excellency 
that  the  American  delegate  be  instructed  to  work  and 
vote  in  the  deliberations  of  the  Berlin  Conference, 
against  the  absolute  and  unconditional  extension  of 
copyright  to  mechanical  reproducing  devices,  and  to  go 
no  further  than  a  protection  conditioned  upon  a  uni- 
versal right  of  user,  such  universal  right  to  be  based 
upon  a  royalty  or  revenue  fixed,  not  by  the  conference, 
but  by  the  internal  legislation  of  the  respective  powers 
taking  part. 

In  reply  to  this  petition,  Acting-Secretary  of 
State,  Adee,  stated  that  no  instructions  had  been 
issued  to  Mr.  Solberg  in  connection  with  his  at- 
tendance at  the  International  Copyright  Con- 
ference. He  was  delegated  by  the  State  Depart- 
ment to  represent  the  United  States  simply  be- 
cause of  his  knowledge  of  the  copyright  situa- 
tion. He  has  no  plenipotentiary  powers,  and  in 
no  way  can  commit  the  United  States  to  any 
action  taken  by  the  Conference. 

As  a  matter  of  fact  Mr.  Solberg  is  present  at 
the  convention  as  a  matter  of  courtesy,  as  the 
United  States  is  not  a  party  to  the  Berne  con- 
vention. He  will,  of  course,  supply  information 
regarding  the  copyright  situation  in  this  coun- 
try if  requested,  but  cannot  vote  or  take  any 
official  action  on  any  of  the  questions  that  may 
come  up  for  consideration. 


An  additional  25  feet  is  being  added  to  the 
store  floor  of  the  Blaekman  Talking  Machine  Co., 
New  York.  The  stock  will  have  additional  room, 
while  the  private  offices  of  President  Blaekman 
and  Vice-President  Caldwell  will  be  more  spacious 
and  comfortable.  More  room  will  also  be  afforded 
the  general  business  office.  New  partitions  and 
fi.xtures  will  beautify  and  adorn  the  expanded  de- 
partments. Additional  floor  space  has  also  been 
appropriated  in  the  basement  and  sub-basement 
for  storage.  The  company  acquired  the  lease  of 
the  entire  building,  which  extends  through  from 
Chambers  to  Reade  street,  some  time  ago. 


Clarence  H.  Seavey  has  sold  out  his  interest 
in  the  firm  of  Seavey  Bros,  to  his  brother,  and 
will  open  a  music  and  jewelry  store  at  44  Winter 
i-trcrt,  in  the  Nickel  Theater  Building,  Haverhill, 
Mass.,  selling  talking  machines,  pianos  and 
jewelry.  -  • 


THE  TALKING  MACHINE  WORLD. 


23 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


Trade  Quiet  for  the  Month  Both  in  London  and 
Throughout  the  Provinces — Labor  Troubles 
Have  Interfered  Serolusly  With  Business  as 
a  Whole — Regarding  Small  Orders — Colum- 
bia Company's  New  Policy — Barnett,  Samuels 
New  Show  Room — Excelsiorwerke  News — 
Value  of  the  Foreign  Market — A  New  4  1-2 
Inch  Record — The  New  Jumbo  Records — A 
Budget  of  News  from  the  Provinces  Not  Over 
Cheering  Owing  to  Strikes — Great  Strike  in 
the  Manchester  District  Disturbs  Trade. 


(Special  to  The  Talking  Machine  World.) 

London,  Eng.,  -Oct.  5,  1908. 

Last  month  I  was  able  to  report  a  very  steady 
increase  of  trade,  which  also  gave  promise  of  a 
continuance,  but  whatever  the  cause,  sales  have 
not  held  up  to  expectations.  The  situation  was 
summed  up  very  amusingly  by  a  prominent 
manufacturer  in  the  course  of  an  interview.  He 
said  that  "things  were  booming;  a  man  came  in 
last  week  and  bought  three  records!"  Anyway, 
trade  may  not  be  advancing,  but  it  is  certainly 
not  going  backward;  the  average  is  pretty  well 
maintained,  and  while  no  doubt  traders  indi- 
vidually are  not  doing  so  well  compared  with 
even  time  last  year,  I  think  the  explanation  is 
found  in  the  fact  that  since  last  season  several 
records  have  been  reduced  in  price,  and  what  is 
perhaps  the  most  pertinent  reason  of  all>  is  the 
greater  competition  brought  about  by  the  intro- 
duction of  newcomers  in  the  record  field.  True, 
the  demand  has  certainly  increased;  people  are 
being  won  over  every  day,  but  as  I  have  men- 
tioned before  in  these  columns,  the  supply  is 
much  ahead  of  sales.  Over  300  new  records  are 
listed  by  the  makers  every  month,  the  same 
selection  often  appearing  in  two  or  three  differ- 
ent manufacturers'  lists  issued  within  a  few 
days  of  each  other.  Such  competition  has  the 
effect  of  producing  a  more  even  demand  for 
the  various  records,  as  in  quality  and  price  the 
difference  between  them  is  infinitesimal. 

Talking  machine  sales  up  north  have  been 
very  conspicuous  by  their  absence,  owing  to  a 
great  strike  affecting  thousands  of  men  and 
women  employed  in  the  cotton  industry;  and 
while  operatives  are  signing  on  for  strike  pay 
(about  half  their  usual  earnings),  workers  in 
the  carrying  trades  are  feeling  the  pinch,  the 
collieries  must  suffer  to  an  extent,  small  shop- 
keepers find  their  trade  diminish,  with  their 
hopes  of  a  good  winter  business  suddenly 
quenched.  Every  center  of  population  in  Lanca- 
shire is  troubled  with  the  problem  of  thousands 
of  men  and  women  out  of  work. 

The  Small  Order  Man. 

The  question  of  the  isolated  small-order  man 


is  continually  before  us.  He  usually  writes  on 
a  soiled  piece  of  paper  requesting  to  be  favored 
with  the  despatch  of  a  screw,  wheel,  spring,  or 
some  other  small  article  which  is  to  be  charged 
to  his  account.  What  a  glorious  way  of  doing 
business!  Here  is  a  2d.  or  3d.  article  to  be 
booked,  invoiced,  card-indexed,  order  form,  pack- 
ing and  postage,  not  to  mention  the  labor  and 
time  expended.  This  sort  of  individual  is  usu- 
ally a  man  that  keeps  no  shop,  but  it  is  not 
unknown  to  have  respectable  dealers  acting  in 
the  same  way,  while  they  send  the  hulk  of  their 
orders  for  records  and  machines  to  some  other 
factor.  You  might  say,  why  supply?  It's  like 
this:  when  he  gets  the  order  the  factor  says  to 
himself,  "Well,  I'll  fill  the  order,  as  it  might 
lead  to  some  good  business,  and  I  shouldn't  like 
it  to  go  elsewhere."  A  request  for  cash  soon 
brings  along  an  indignant  reply.  And  so  it  goes 
on  playing  one  factor  up  against  another.  How 
should  this  be  counteracted?  I  would  suggest 
that  in  their  advertisements  and  other  publicity 
literature  a  note  should  be  inserted  to  the  effect 
that  cash  and  postage  must  accompany  all  orders 
under  2s.  6d.  in  value,  and  that  all  requests  for 
catalogs  must  be  on  business  note  paper.  I  am 
sure  that  if  in  this  matter  one  of  the  leading 
factors  took  the  initiative,  the  others  would 
soon  fall  in  line,  in  their  own  interest. 

All  Enquiries  Referred  to  Local  Dealer. 

The  announcement  of  the  "Wholesale  Only" 
policy  recently  adopted  by  the  Columbia  Phono- 
.><raph  Co.  has  met  with  a  chorus  of  approval 
from  dealers  in  all  paits  of  the  country.  The 
fact  that  the  Columbia  people  are  referring  all 
inquiries  to  the  local  dealer,  and  doing  every- 
thing in  their  power  to  have  the  trader  do  all 
the  business  there  is  going,  is  naturally  pleasing 
the  dealer  very  much  and  making  him  take  a 
much  more  decided  interest  in  Columbia  goods. 
Value  of  Foreign  Markets. 

According  to  a  consular  report,  England  and 
America  do  not  pay  sufficient  attention  to  foreign 
markets  in  the  East,  with  the  result  that  a  large 
proportion  of  the  business  goes  to  Germany  by 
reason  of  cheapness.  In  China  and  Japan,  for 
instance,  trade  is  increasing  all  the  time  among 
the  natives,  as  well  as  the  Europeans,  and  if 
more  attention  was  given  to  local  requirements 
by  English  traders,  there  is  no  doubt  but  what 
we  could  export  as  cheaply  as  Germany,  and 
thus  regain  the  bulk  of  the  trade  which  pre- 
viously came  to  us. 

No  Duty  on  Travelers'  Samples. 

By  reason  of  a  commercial  agreement  between 
Great  Britain  and  Italy,  no  duty  is  to  be  charged 
on  travelers'  samples  in  either  country.  As  such 
samples  are  not  for  sale,  the  traveler  must  de- 
posit the  amount  of  duty  ordinarily  chargeable, 
or  give  ample  security.    On  returning,  the  se- 


curity is  reclaimed  and  paid  to  the  traveler  with- 
out deduction. 

Figures  Regarding  Talking  Machines. 
Included  in  the  German  returns  of  imports 
and  exports  of  musical  merchandise  during  1907 
are  some  interesting  figures  relating  to  their 
talking  machine  trade.  Under  the  heading  of 
automatic  instruments  and  parts,  imports  are 
listed  at  a  value  of  £12,000,  while  exports  reached 
the  good  figure  of  £73,000.  Records,  etc.,  for  the 
mechanical  reproduction  of  music  and  parts  were 
imported  to  the  value  of  £16,000,  and  exports 
were  £28,050.  Automatic  instruments  without 
cases:  imports,  £9,000;  exports,  £650.  Incom- 
plete instruments  were  exported  to  the  value  of 
£4,250,  but  no  details  of  the  two  latter  items  are 
given  to  show  that  they  referred  solely  to  talk- 
ing machines. 

Fine  Line  of  Interior  Horn  Cabinets. 

The  American  Talking  Machine  Co.  have  se- 
cured the  sole  London  agency  for  one  of  the 
finest  series  of  interior  horn  cabinet  machines 
that  I  have  seen.  There  are  several  models, 
each  of  a  different  shape  and  construction,  made 
in  walnut,  mahogany  (inlaid),  and  other  woods 
of  a  light  and  dark  nature.  The  interior  horn 
is  made  of  a  hard  wood,  and  gives  very  mellow 
results.  The  machines  are  most  artistic  in  ap- 
pearance, and  in  their  construction  only  the  best 
of  materials  are  used,  while  the  prices  are  ex- 
ceedingly moderate.  I  have  always  advocated 
that  the  ordinary  machine  is  a  little  too  loud 
(in  band  selections  especially)  for  use  in  an 
average-sized  room  of  the  suburban  house,  and 
in  this  regard  these  cabinet  machines  make  a 
timely  appearance;  they  reproduce  records  not 
too  softly,  but  just  sufficiently  loud  to  be  at 
their  best  in  an  ordinary  drawing-room.  A  big 
future  is  predicted  for  these  goods. 

New  Process  of  Producing  Rubber. 

A  Burton-on-Trent  report  is  that  Dr.  Docherty 
and  Mr.  Alsebrook,  of  that  town,  claim  to  have 
discovered  a  chemical  process  for  making  rubber 
which  is  equal  to  the  best  Para  rubber.  The  new 
substance  is  said  to  answer  all  the  usual  tests  of 
rubber.  Leading  men  are  keenly  interested  in 
the  invention,  and  a  great  future  is  anticipated 
for  it. 

Two  Resignations. 

Jellings  Blow,  of  Pathe  Freres,  and  Mr.  Le- 
moine,  of  the  National  Phonograph  Co. 

A  Bad  Showing. 

Orders  of  administration  in  bankruptcy  last 
year  amounted  to  over  6,000. 

Excelsiorwerke  Activity. 

One  can  always  write  very  favorably  of  the 
Excelsiorwerke,  because  their  machines  and 
motors  are  generally  recognized  as  the  finest 
quality  in  materials  and  workmanship  yet  made. 
It  is  therefore  nothing  extraordinary  to  learn 


FAVORITE  RECORDS 

No  Stock — (all  sold  out) — means  profitable  business. 

Not  Stocked  Yet — (have  not  tried  them  yet)— means  loss  of  a  good  thing. 

1W1^I1.IL   iVlVi^ILX    AS  MUCH  AS  YOU  CAN 

DO  YOU  WANT  TO  BE  LEFT  BEHIND??     I  HOPE  NOT!!! 
The  ctiance  to  pile  up  big  profits  is  still  waiting  at  your  door.    Don't  let  it  pass.  Go 

bang  ahead  and  Stock  FAVORITE  RECORDS  and  you  will  find  an  agreeable  surprise  when  you 
make  up  your  balance-sheet. 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 

45  CITY  ROAD,  LONDON.  E.  C.  213  DEANSGATE,  MANCHESTER 


24 


THE  TALKING  MACHINE  WORLD. 


FROM   OUR  LONDON  HEADQUARTERS- (Continued.) 


that  the  demand  for  these  goods  is  considerably 
ahead  of  supply,  and  when  we  consider  that  the 
;large  factories  are  going  at  it  hard  all  day  and 
often  throughout  the  night,  too,  we  may  be  sure 
that  their  trade  is  great  indeed.  A.  Vischer  de-' 
scribes  things  as  exceptionally  good,  and  states 
that  he  is  refusing  orders,  and  if  he  could  get 
20,000  motors  delivered,  they  could  all  be  placed 
under  48  hours.  Truly,  a  splendid  report,  this! 
Columbia's  Blue  Ribbon  Record. 
The  Columbia  Co.  announce  a  new  cylinder 
record.  It  will  be  over  4%  inches  long  and  is 
to  be  called  the  "Blue  Ribbon"  record,  a  name 
selected  because  of  the  large  number  of  highest 
awards  secured  in  competition  by  Columbia  rec- 
ords at  the  great  international  exhibition-.  The 
retail  price  will  be  Is.  A  good  profit  margin  is 
allowed  for  dealers.  The  record  is  jet  black  in 
color  and  has  a  surface  as  smooth  as  glass. 
The  Columbia  announcement  continues:  "We 
believe  that  the  period  of  over-production  in 
cylinder  records  is  past.  We  notice  an  insistent 
demand  for  a  better  quality  of  cylinder  records 
with  a  higher  standard  of  musical  merit,  an 
indtfenant  protest  against  an  inclination  to  con- 
fine the  cylinder  business  to  vulgar'  songs  and 
"music  hall  trash."  The  "Blue  Ribbon"  record 
will  meet  this  demand  for  better-class  cylinders, 
and  while,  of  course,  we  shall  cater  for  those 
who  like  comic  songs  and  the  lighter  music,  the 
list  of  selections  will  also  contain  titles  of  the 
very  highest  order  by  artists  of  culture  and 
repute. 

A  Handsome  Show  Room. 
Barnett  Samuels'  new  show  room  and  town 
counter  is  a  model  of  what  a  factor's  establish- 
ment should  be.  There  is  ample  room  for  an 
effective  display  of  machines  and  records,  and  of 
the  former  the  Dulcephone  series  of  machines  is 


given  prominence.  London  dealers,  especially, 
find  the  new  town  counter  arrangement  particu- 
larly convenient  for  obtaining  at  short  notice 
almost  any  make  of  record  or  machines  of  the 
disc  and  cylinder  variety.  The  export  depart- 
ment, too,  I  am  told,  is  given  close  attention  in 
the  essential  point  of  good  service  and  prompt 
dispatch  of  all  orders  to  catch  the  first  available 
outward  boat.  These  are  characteristic  points 
which  have  gone  a  long  way  toward  the  making 
of  a  large  and  successful  firm. 

The  Optimists  Club  Organized. 
What  the  promoters  think  will  have  a  far- 
reaching  effect  is  the  proposal  to  establish  a 
home  of  cheerfulness  in  London.  Its  real  name 
is  the  Optimists'  Club,  formed  of  members  who 
make  a  point  of  looking  on  the  bright  side  of 
everything,  and  from  the  promoters'  idea  we 
must  assume  that  every  member  is  to  be  a  veri- 
table Mark  Tapley  or  be  expelled.  This  is  how 
it's  to  be  done:  The  walls  to  blazon  forth  texts 
such  as  Why  Worry?  or  It  will  all  be  the  same 
in  a  hundred  years,  etc.  Any  member  found  ex- 
pressing gloomy  views  on  the  decadence  of  Eng- 
land, or  any  other  country  for  the  matter  of  that, 
will  be  suitably  fined.  The  penalty  for  express- 
ing any  doubt  as  to  all  being  for  the  best  in 
the  best  of  all  possible  worlds  is  champagne  all 
round  on  the  spot.  Cheerfulness  is  a  duty,  and 
unlike  all  other  duties,  you  find  it  in  champagne; 
not  that  you  would  raise  any  objection — if  it's 
at  the  other  fellow's  expense!  The  idea  of  this 
club  is  good,  but  not  so  the  means  of  carrying 
it  out.  We  should  suggest,  however,  that  instead 
of  wasting  money  in  this  club,  prospective  mem- 
bers should  invest  in  a  good  talking  machine, 
and  then,  should  pessimism  set  in,  it  would  be 
best  counteracted  by,  say,  a  few  of  Harry  Lau- 
der's records,  for  example! 


Graphophone  for  Prince  of  Slam.     •  l 

A  sale  of  a  "Regal"  Columbia  disc  graphii- 
phone  is  reported  to  H.  R.  H.  Prince  Chira  of 
Siam.  Some  80  records  were  ordered  in  addi- 
tion, including  several  of  the  new  12-inch  "Cele- 
brita"  series. 

Records  Heard  Three  Miles  Away. 

At  a  concert  given  at  Sutton  rectory  grounds 
on  a  very  calm  evening  recently  the  voice  of 
Miss  Ruth  Vincent,  who  sang  several  songs,  was 
distinctly  heard  more  than  three  miles  away. 
The  songs  were  heard  by  some  yachtsmen  on  the 
river,  says  The  Mail.  As  this  report  does  not 
come  from  America,  we  are  inclined  to  think 
those  yachtsmen  had  been  drinking  out  of  a 
damp  glass. 

John  H.  Dorian  in  China. 

The  world-wide  interest  in  talking  machines  is 
well  illustrated  by  the  fact  that  the  Columbia  Co. 
have  sent  John  H.  Dorian,  as  noted  in  last 
month's  World,  to  take  up  his  residence  in  China 
to  look  after  the  interests  of  the  company  there. 
Mr.  Dorian  is  a  brother  of  Frank  and  Marion 
Dorian,  who  are  at  the  head  of  the  European 
service  of  the  Columbia  Phonograph  Co. 

"Jumbo"  Records  by  Famous  Artists. 

I  am  informed  by  Barnett  Samuels  that  in 
their  new  list  of  "Jumbo"  records  they  have  in- 
cluded artists  of  the  first  water,  and  no  effort  or 
cost  is  being  spared  to  make  these  records  even 
better  with  each  succeeding  issue,  and  this  is 
saying  a  great  deal,  in  view  of  the  excellent  qual- 
ity and  fare  already  provided.  Among  the  artists 
who  are  figuring  on  "Jumbo"  records  are  Vic- 
toria Monks,  Ella  Retford,  Jack  Lorimer,  George 
Formby,  and  Sam  Mayo.  A  powerful  list  this, 
and  one  that  will  certainly  give  a  great  fillip  to 
the  sale  of  "Jumbos." 


THE  '"WAGNER" 
Highly  finished  solid  Oak  Cabinet. 


THE  new  season  is  here  and  a  wise 
business  man  studies  the  market 
and  selects  the  best  and  most  profit- 
able lines. 

You  cannot,  to  your  own  advantage, 
do  better  than  to  apply  to  us  for  our 
new  colored  illustrated  catalogue  of  our 
celebrated  Klingsor  Talking  Machines 
and  Sundries.  We  challenge  any  machine 
on  the  market  concerning  working,  tone 
quality,  finish,  etc.  We  do  not  claim 
cheapness,  as  you  are  well  aware  that  a 
good  machine  cannot  be  cheap,  but  we 
are  still  cheaper  than  any  other  machine 
for  what  we  give  you  for  your  money. 

All  machines  are  of  the  best  and  solid 
wood,  either  in  oak,  mahogany  or  walnut, 
British  made  throughout,  specially  adapted 
for  export  to  stand  any  change  in  tem- 
perature. 

The  machines  are  fitted  with  the  best 
motor  in  the  market  "the  well  known  and 
famous  Excelsior  Motor.  " 


THE  "SULLFVAN" 

No.  90.     Solid  Oak  Cabinet,  wild  .Silk 
Curtain?. 


Catalogue  Free  On  Application. 


H.  Lange's  Successors, 


ESTABLISHED  1854 

21  Little  Portland  Street,  Oxford  Circus, 


LONDON,  W.,  ENG. 


THE  "BIJOU" 

Mahogany,  Walnut  or  Oak  Cabinet. 


The  TaLkI^^g  machine  WoiiLt). 


25 


In  Bankruptcy. 

The  following  are  under  bankruptcy  proceed- 
ings: Cycledom,  Ltd.,  Blackfriars  Road,  Lon- 
don; Francis  Grecian,  Craven  street,  Hulme,  late 
of  West  Gorton,  Manchester;  T.  Trevor  Jones, 
Birmingham,  and  Tom  Boothroyd,  Warrington. 

Gramophone  Co.  to  Supply  Music. 

At  the  Ideal  Home  Exhibition,  which  is  to  be 
opened  by  the  Lord  Mayor  of  London  in  state, 
the  principal  music  will  be  supplied  by  the 
Gramophone  Co.  In  the  magnificent  Pillar  Hall 
the  concerts  will  go  on  throughout  the  day  at 
intervals  of  half  an  hour.  Programs  will  include 
songs  by  Mmes.  Patti  and  Tetrazzini,  Signor 
Caruso  and  other  famous  singers,  while  the  best 
band  records  will  also  discourse  sweet  music  to 
the  people. 

Cheaper  Cable  Rates  to  Canada. 

The  proposal  for  the  introduction  of  ten  words 
a  shilling  cablegrams  between  England  and  Can- 
ada has  been  mooted. 

Mme.  Tetrazzini's  Tour. 

Mme.  Tetrazzini  has  commenced  a  long  tour 
throughout  the  provinces,  where  she  will  visit 
the  principal  cities,  starting  at  Brighton,  on  the 
south,  coast.  Mme.  Tetrazzini  will  be  accom- 
panied by  a  new  American  violiniste.  Miss  Mary 
Gluck,  a  pupil  of  the  renowned  Sevrik,  of  whom 
great  things  are  prophesied.  It  is  to  be  hoped 
that  Gramophone  dealers  along  the  route  will 
take  advantage  of  Mme.  Tetrazzini's  visit  to  push 
her  records. 

Some  Unique  Window  Cards. 

Some  unique  and  very  attractive  window  cards 
for  display  purposes  are  being  offered  their  deal- 
ers by  the  Columbia  Co.  They  are  entirely  away 
from  the  conventional  show  card,  and  their  very 
novelty  adds  to  their  value,  even  if  they  had  no 
other  virtues  to  commend  them.  But  they  are 
skilfully  drawn,  and  the  colors  are  bright  and 
compel  the  attention  of  everyone  who  passes 
near  them,  while  the  idea  is,  in  each  case,  clever 
and  appropriate.  Dealers  ought  to  send  at  once 
for  these  "Business  Promoters." 

Cinematograph  News. 

During  the  King's  stay  at  Marienbad  he  was 
greatly  annoyed  during  his  promenade  on  dis- 
covering that  cinematograph  pictures  of  his 
early  walk  had  been  taken  by  Herr  Leo  Levine, 
director  of  the  Berlin  Cinematograph  Co.  He 
was  only  induced  to  part  with  his  valuable  rec- 
ords or  films  after  considerable  trouble  on  the 
part  of  the  police,  detectives,  and  some  members 
of  His  Majesty's  entourage. 

A  cinematograph  show  lasting  about  thirty 
minutes  is  now  given  at  a  large  London  hotel. 
The  diners  now  watch  the  realistic  reproduction 
of  topical  events  over  their  coffee  and  cigars,  in- 
stead of  listening  to  vocalists,  as  heretofore.  The 
innovation  has  been  a  huge  success. 


There  is  a  movement  on  foot  here  to  intro- 
duce cinematograph  displays  of  operations  into 
the  ordinary  medical  curriculum,  and  some  Lon- 
don hospitals,  it  is  said,  will  begin  this  new  fea- 
ture shortly,  although  in  certain  quarters  the 
operating  theater  is  regarded  as  sacred,  and  not 
a  desirable  place  for  photographic  operators. 

Count 'G.  Chandon  de  Briailles  writes  that  he 
is  submitting  to  the  Paris  police  a  patent  process 
by  which  cinematograph  films  are  made  abso- 
lutely non-explosive  and  non-flammable.  Truly, 
a  much  needed  consummation,  in  view  of  the 
great  danger  of  fire  with  the  ordinary  film. 

The  Birmingham  fire  engine  was  out  recently 
in  order  to  allow  of  a  cinematograph  film  being 
taken,  when  an  unrehearsed  scene  was  recorded  . 
by  the  engine  colliding  with  a  wall,  throwing  the 
firemen  off,  and  causing  considerable  damage. 

A  report  from  Geneva  states  that  while  some 
cinematograph  operators  were  going  up  the 
Jungfrau  to  take  views,  they  were  instrumental 
in  rescuing  a  party  on  a  similar  excursion,  who 
were  found  on  the  summit  in  an  exhausted  con- 
dition, frozen  with  the  cold. 

Blessings  of  Bankruptcy. 

Having  reference  to  some  recent  bankruptcy 
proceedings.  Judge  Eve  caused  considerable 
amusement  by  remarking  that  people  appeared 
to  have  a  great  horror  of  bankruptcy,  but  that 
once  they  took  the  plunge  they  seemed  perfectly 
content — eating,  drinking,  well  clothed,  comfort- 
able and  happy! 

Latest  Clarion  Records. 

The  16th  parcel,  or  September  list,  of  Clarion 
records  is  to  hand,  and  includes  the  following: 
"Under  the  Double  Eagle,"  a  fine  march  by  the 
Premier  Military  Band;  "Mikado  Selection"  and 
"Grenadiers'  Waltz,"  two  faithfully  recorded 
pieces  by  the  Premier  Concert  Orchestra;  while 
the  Premier  Bijou  Orchestra,  in  the  "Mayflower 
Intermezzo,"  is  excellent.  Under  "instrumental" 
are  three  old  favorites — "Ye  Banks  and  Braes," 
clarionet  solo  by  C.  Draper;  Mendelssohn's  famous 
"Spring  Song,"  by  Albert  Sammons,  on  the  vio- 
lin, and  Schubert's  "Serenade,"  cornet  solo  by 
W.  J.  Price.  Joe  Batty  gives  us  two  humorous 
songs,  "John  Willie,  Come  On,"  and  "Cruise  of 
the  Ancient  Lights";  and  in  "Let  Me  But  Hope," 
G.  Walker,  is  superb.  Two  other  finely  rendered 
songs  are  "When  We  Went  to  School  Together" 
and  "That's  When  You  Find  Out  Your  Friends," 
both  by  F.  Miller.  These  twelve  records  com- 
prise a  really  fine  list,  and  I  should  say,  one  of 
the  best  issued  by  the  Premier  Mfg.  Co. 

A  Bonus  Recommended. 

The  directors  of  the  Gramophone  Co.,  Ltd., 
recommend  a  bonus  of  10  per  cent,  on  the  ordi- 
nary shares  for  the  year  ended  June  30,  1908, 
and  to  continue  the  payments  of  quarterly  divi- 
dends for  the  current  year  at  the  rate  of  15  per 


cent,  per  annunv  and  5  per  cent,  on  the  pre- 
ferred shares. — From  the  Financial  Times. 

A  Remarkable  Catalog. 

We  have  received  a  copy  of  the  new  catalog 
of  Columbia  disc  records.  It  is  a  complete  cata- 
log of  all  Columbia  disc  titles  current  up  to  and 
including  the  September  supplement.  It  makes 
a  book  of  120  pages,  and  there  are  over  1,400 
titles  listed,  more  than  400  of  them  being  avail- 
able on  the  200-odd  double-face  discs.  Records 
by  General  Booth,  of  the  Salvation  Army,  find  a 
place  in  the  list.  The  array  of  selections  from 
grand  opera  is  particuluarly  imposing,  nearly 
fifty  operas  being  represented,  some  of  them  by 
as  many  as  eight  and  ten  arias  each. 

The  new  models  of  disc  Graphophones  are 
illustrated  and  described  in  a  separate  section. 
Besides  the  general  index  of  classifications  there 
are  numerical  and  alphabetical  indexes  to  every 
title  in  the  catalog.  The  introductory  announce- 
ment calls  attention  to  the  fact  that  in  addition 
to  the  1,400  titles  enumerated  in  the  list,  there 
are  thousands  of  other  selections  appearing  in 
the  catalogs  of  the  American,  Continental,  South 
American,  or  Asiatic  branches  and  connections 
of  the  company,  which  may  be  obtained  specially 
for  customers  who  so  desire. 

All  the  records  catalogued  in  the  new  list 
are,  it  is  stated,  manufactured  under  British 
patents  on  British  soil  by  British  workmen  using 
British  materials. 

Death  of  G.  W.  Ogden. 

The  many  friends  of  G.  W.  Ogden,  of  the  Edi- 
son-Bell Co.  will  regret  to  learn  of  his  death, 
which  occurred  recently,  at  the  age  of  36.  He 
had  been  connected  with  this  company  for  three 
and  one-half  years,  giving  his  entire  attention 
almost  to  the  Edison-Bell  disc  department.  He 
was  a  man  of  considerable  experience  in  the 
talking  machine  business,  and  highly  esteemed 
for  his  many  admirable  traits  of  character.  The 
interment  was  at  Oldham,  where  he  was  born. 

Reduction  of  Postage  Will  Help  Trade. 

The  reduction  on  letter  postage  from  this 
country  to  the  United  States,  which  went  into 
effect  on  Oct.  1st,  must  unquestionably  benefit 
talking  machine  men  on  this  side  of  the  big 
pond.  The  high  postage  has  prevented  a  greater 
number  of  inquiries  and  a  larger  trade  from 
being  transacted  between  Great  Britain  and 
America.  The  move  is  one  that  means  much  for 
both  countries,  and  all  concerned  are  to  be  con- 
gratulated in  its  inception.  It  may  be  well  to 
emphasize  that  the  reduction  in  postage  rates 
will  not  affect  post  cards  or  trade  catalogs. 
Meanwhile,  manufacturers  and  factors  can  well 
afford  to  pay  postage  on  these  if  they  get  more 
frequent  orders,  which  is  likely  in  view  of  a 
larger  interest  being  manifested. 


AN  INVITATION 

The  Wholesale  Agents  of  the  Odeon  and  Jumbo  Records  invite  correspondence  with  Factors 
and  Dealers  in  the  British  Colonies  and  elsewhere  with  a  view  to  fixing  up  agencies  in  their 
products.     Every  trader  handling  talking  machines  should  stock  these  lines. 


A  Complete 

Catalogue  wo  pp.) 

of  fOH  Inch 


Odeon 


DOUBLE 
SIDED 


Records 


hats  just  been  issued  and 
will  be  sent  to  bona-fide 
dealers    on  application. 


APPLY  FOR  LISTS  OF  THE 
NEW  LOW-PRICED  (lO-inch) 

Jumbo 
Records 

BARNETT  SAMUEL  &  SONS,  Ltd. 

Wholesale  Agency  for  Fonotipia^  Odeon  and 
Jumbo  Records 

32-6  Worship  Street 

LONDON,  E.  C. 


26 


THE  TALKING  IVIACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS— i Continued.) 


TRADE  REPORTS  FROM  THE  PROVINCES 


IIANCHESTEK  NOTES. 


SHEFFIELD  NOTES. 


Manchester,  Oct.  5,  1908. 
There  is  a  great  strike  of  the  cotton  operatives 
in  the  Manchester  district,  and  all  the  large 
Lancashire  towns,  and  the  trade  outlook  is 
gloomy.  Over-production,  excessive  capitalization, 
on  the  one  side,  with  reduction  of  wages  desired 
by  the  masters,  large  surplus  stocks  of  goods 
unsold,  have  all  contributed  towards  a  serious 
disagreement  between  the  operatives  and  the 
masters. 

The  employers'  association,  which  practically 
all  the  masters  belong  to,  have  decided  to  close 
their  mills  for  an  indefinite  period,  because  the 
operatives  would  not  consent  to  a  reduction  of 
5  per  cent,  in  wages. 

Without  going  into  the  details  of  the  case,  the 
following  will  give  some  idea  of  the  colossal 
strike  now  on:  There  are  about  540  mills 
already  stopped,  about  160  mills  at  work,  but 
likely  to  stop  within  the  course  of  the  next  four- 
teen days,  while  the  number  of  operatives  out  of 
work  is  approximately  120,000  to  140,000. 

The  foregoing  represents  a  capital,  at  present 
unremunerative,  of  £50,000,000  ($250,000,000). 

The  approximate  amount  of  wages  lost  per 
week  at  the  present  time  is  £140,000  to  £]  50,000. 

In  case  of  no  settlement  being  arrived  at  dur- 
ing the  next  few  weeks  we  shall  probably  have 
the  number  of  weavers  added  to  the  unemployed, 
about  200,000  persons,  and  the  total  number  of 
operatives  will  be  320,000.  The  weekly  wage,  if 
this  occurs,  that  will  be  lost  entirely,  will  be 
approximately  £330,000. 

Both  the  masters  and  the  operatives  are 
strongly  fortified,  with  large  funds  to  draw  upon, 
and  at  the  present  moment  neither  seem  inclined 
to  yield.  In  some  quarters  optimistic  views  pre- 
vail, but  it  is  no  good  disguising  the  fact  that  it 
would  be  to  the  employers'  advantage  to  clear 
off  a  lot  of  their  existing  surplus  stocks  previous 
to  recommencing. 

Lancashire,  as  is  well  known,  depends  upon 
the  cotton  industry  for  its  existence,  and  not 
only  Manchester,  but  all  the  large  surrounding 
towns,  such  as  Bury.  Rochdale,  Oldham,  Bolton, 
Stockport,  etc.,  etc.,  will  feel  the  disastrous  effects 
of  this  strike. 

Referring,  however,  to  Manchester,  business 
has  dropped  off  considerably  in  the  retail  trade. 
Not  a  single  firm  state  that  business  is  good. 
Orders  are  plentiful  in  a  small  way  from  the 
retailing  agents,  but  money  is  very  tight. 

Messrs.  Duwe,  of  High  street,  state  that  their 
new  catalog  will  be  issued  in  the  course  of  a 
week,  containing  the  very  latest  prices  in  every- 
thing connected  with  the  talking  machine  trade. 
Messrs.  Burrows,  also  of  High  street,  say  busi- 
ness is  fairly  brisk. 

Messrs.  Richardson  &  Co.  report  sales  as  good 
in  Zonophone  records  and  machines,  especially 
the  Gibson  arm  No.  1.  They  have  recently  taken 
up  the  sale  of  Star  machines,  and  hope  to  do  well 
with  them.  Edison  and  Twin  records  are  also 
selling  well  in  this  house,  in  addition  to  which 
they  have  taken  up  the  sales  of  "Klingsor"  ma- 
chines. An  exceptionally  good  line  of  theirs, 
which  they  call  the  "Trutone,"  sells  to  the  trade 
at  £3  net.  The  recent  Edison  exchange  scheme 
has  been  much  appreciated  by  dealers,  and  has 
enabled  them  to  effect  a  considerable  quantity 
of  business.  In  addition  to  the  phonograph  and 
disc  departments,  Messrs.  Richardson  have  a 
very  large  wholesale  cycle  factoring  business, 
both  in  Manchester  and  Liverpool.  They  will 
Issue  their  new  list  in  the  course  of  a  few  days, 
and  there  is  no  doubt  that,  if  the  business  does 
come  along,  Richardson's  will  get  a  fair  share 
of  it. 

D.  Fraser  Watson,  Cateaton  street,  have  de- 
cided to  carry  a  large  stock  of  Path6  goods  again 
this  year,  believing  that  there  Is  an  enormous 
future  for  the  phono  cut  disc  records. 


Sheffield,  Oct.  4,  .l-»08. 
In  Sheffield  things  have  been  very  quiet.  Gen- 
erally speaking,  short  time  has  been  in  opera- 
tion for  some  time  in  the  mills,  and  altogether 
the  dealers  do  not  report  such  a  gojod  ,gea^pn 
as  anticipated.  At  Messrs.  Duwe,  6  Dixon-iane, 
Mr.  Ellis,  the  manager,  informed  us  that  al- 
though they  were  doing  a  large  proportion  of  the 
trade  in  this  district,  they  would  have  liked  the 
results  to  have  been  better.  They  have  recently 
been  making  extensive  alterations,  with  a  view 
of  carrying  a  larger  stock  than  hitherto,  and 
Mr.  Ellis  said  that  if  the  operatives  had  a  good 
winter,  with  full  time,  business  would  be  good 
all  round. 

For  the  coming  season  C.  Gilbert  &  Co.,  of  75 
Arundel  street,  will  handle  Pathe,  Clarion,  Co- 
lumbia and  Edison-Bell  discs,  both  the  needle 
and  phono  cut.  In  macnines,  Mr.  Gilbert  be- 
lieves that  the  cheaper  ones  will  not  sell  so 
well  as  the  better  class  article,  and  with  this 
idea  in  view  he  has'  decided  not  to  stock  any 
machines  in  the  future  under  £3  or  £4  retail. 
Mr.  Gilbert  says  it  is  no  more  trouble  for  the 
dealer  to  sell  a  better-class  machine  and  make  a 
more  reasonable  profit,  besides  giving  satisfac- 
tion to  the  customer,  than  it  is  to  sell  a  cheap, 
rubbishy  article,  which  is  more  trouble  than  it 
is  worth,  and  which  neither  gives  the  dealer  a 
fair  profit  nor  the  customer  satisfaction.  Messrs. 
Gilbert  &  Co.,  doing  an  entirely  wholesale  busi- 
ness, handle  nothing  but  talking  machine  goods. 
They  are,  in  addition,  large  manufacturers  of 
flower  horns,  which  they  export  all  over  the 
world.  They  have  recently  patented  an  ingeni- 
ous arrangement  to  enable  a  Gramophone  sound- 
box to  be  turned  round  and  used  with  a  sapphire 
needle,  to  suit  phono  cut  discs. 

Regarding  the  future  business,  the  outlool?  at 
present  is  very  poor.  Money  is  exceptionally 
tight  in  this  district,  and  although  there  will  no 
doubt  be  some  trade  about,  it  does  not  look 
rosy  by  any  means. 

At  Messrs.  Dewhuret's  Gramophone  Supply 
Co.,  the  manager,  Mr.  Sherwood,  reports  that 
during  the  past  few  months  they  have  sold  five 
instruments  at  50  guineas  each,  and  a  Gramo- 
phone Auxetophone  at  100  guineas.  Their  trade 
is  a  good  one,  and  the  call  principally  is  for  the 


highest  class  celebrity  records.  They  have  a 
special  salon  fitted  up  for  Gramophone  records 
and  machines  only,  this  being  quite  distinct  from 
the  cylinder  department.  They  make  a  special 
study  of  keeping  customers  posted  each  month, 
and  during  the  coming  season  they  propose  to 
concentrate  upon  Gramophone,  Zonophone  and 
Twins.  They  anticipate  a  fairly  good  season, 
principally  with  better  class  goods. 

At  P.  Primrose  &  Co.,  130  Barker's  Pool,  we 
had  the  pleasure  of  a  chat  with  Mr.  Lee,  who 
was  one  of  the  pioneers  of  the  talking  machine 
trade.  Commencing  to  use  the  phonograph  as  a 
scientific  invention  many  years  ago,  the  interest 
of  this  firm  is  not  only  in  selling  the  very  best 
goods,  but  in  keeping  up  to  date,  with  all  the 
latest  improvements  that  tend  to  give  better  and 
clearer  reproducing  effects  than  hitherto. 
Messrs.  Primrose  &  Co.  handle  a  good  seiection 
of  both  machines  and  records.  In  cylinder  goods 
they  will  concentrate  upon  Edison's,  principally. 
In  discs,  they  are  wholesale  factors  for  Messrs. 
Pathe  Preres,  in  both  machines  and  records. 
They  also  have  a  comprehensive  selection  of 
"Apollo"  cabinet  machines,  and  they  endeavor 
to  be  in  the  front  with  all  the  latest  goods. 

At  Messrs.  Watson's  Gramophone  stores.  High 
street,  business  was  reported  somewhat  quiet. 
They  have  a  good  display  of  Gramophone  and 
other  goods. 

At  "The  Sheffield  Phono  Co.,"  Cambridge  Ar- 
cade, they  expect  even  better  things  next  sea- 
son than  in  the  past.  In  cylinder  goods  this  firm 
handle  Edison,  Edison-Bell  and  Columbia.  In 
discs,  their  leading  lines  are  Columbia,  Zono- 
phone, Twins  and  Discophone,  with  machines, 
of  course,  to  suit.  They  have  recently ,  intro- 
duced a  new  form  of  needle,  which  is  called  the 
"Trois,"  for  use  on  a  Gramophone  type  of  ma- 
chine. Instead  of  altering  the  sound  box  to  play 
a  phono-cut  pattern  disc,  it  is  only  necessary 
to  replace  the  steel  needle  with  a  "Trois."  Work- 
ing upon  rather  an  acute  angle,  we  are  informed 
by  users  that  good  results  are  obtained.  The 
price  being  a  nominal  one,  it  should  result  in 
large  sales.  This  firm  have  also,  during  the 
past  season,  placed  upon  the  market  a  new 
record  reviver.  In  the  form  of  a  powder,  it  is 
practically  a  dry  lubricant,  and  rubbed  into  the 
sound  grooves  of  a  record,  either  disc  or  cylin- 
der, it  eliminates  to  a  large  extent  the  frictional 
surface  noise.  We  believe  that  it  is  known  in 
the  States  under  the  title  of  "record  food."  It 
is  worth  a  trial  by  all  those  who  are  interested 
in  reproducing  a  non-scratching  record. 


44 


CLARION 


99 


FULL  LENGTH  10-in.  DOUBLE  SIDED 

CYLINDER  RECORDS      PHONO.  CUT  DISCS 

MON EY=M  A  K  E  R S 


All  Jobbers  and  Dealers  should  get  into 
touch  with  us.     We  can  interest  you. 


The  Premier  Manufacturing  Co.,  Ltd. 

81  CITY  ROAD  LONDON,  E.  C. 


THE  TALKING  MACHINE  WORLD. 


27 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


THE 

QradualedTlex'Diaplirdfiii 

(PROTECTED) 

BUILT  LIKE  ^ 
A    WHEEL  W 


Better  than  Glass,  Mica  or 
Wood.    Nothing  else  so  good 


The  loodest  and  most  perfect  reproduction 
yet  obtained. 

For  Edison  "C,"  or  Columbia  Lyric,  2/  or  50c. 
with  crossliead  attaclied. 

A  LITTLE  MARVEL 

For  "  Exhibition  "  Sound-box,  -    4/  or  $1.00 
or  other  sizes. 

EXTRA  LOUD  AND  SWEET. 

My  new  "Needle  Tension  Attachment"  for 
disc  sound-boxes  is  ready. 

Post  Free  with  Instructions.  Literature  and  Testimonials  from 

DAWS  CLARKE 

L,or«gfot-cl  Place,  L.on  g's  i  s  hi  t 
IVfanclaestet-,  Eng. 


N.  B. — Dealers  and  .Jobbers  ordering  samples 
should  remit  in  full,  the  trade  difference  will  be 
refunded.  We  are  open  to  offers  for  the  American 
rights  in  this  Diaphragm. 


LIVERPOOL  NOTES. 

Liverpool,  Oct.  5,  1908. 

Business  in  this  particular  locality  has  been 
varying  a  good  deal  of  late.  Messrs.  Cramer  & 
Co.,  of  Church  street,  report  exceptionally  good 
sales  and  a  large  increase  during  September,  as 
against  the  same  period  last  year.  Archer  &  Co. 
state  that  the  sales  are  up  to  the  average,  but 
they  expect  a  considerable  increase  within  the 
next  week  or  two.  Johnson  &  Co.,  Whitechapel, 
report  orders  as  very  plentiful,  and  they  antici- 
pate a  good  season  with  their  respective  clients 
all  over  the  country. 

Messrs.  Richardson's,  of  Paradise  street,  re- 
port business  as  improving  considerably,  Edison 
cylinder  goods  especially  being  in  large  demand. 
Thompson,  Helsby  &  Co.  report  a  considerable  in- 
crease of  orders  during  the  past  month,  especially 
in  Pathe  goods.  They  are  also  wholesale  factors 
for  Favorite  and  Beka  records,  the  sales  in  these 
being  most  satisfactory. 

Messrs.  Dibbs,  Ltd.,  of  Ranelagh  Place,  are 
closing  down  their  establishment  very  shortly, 
but  at  present  we  do  not  know  what  their  fu- 
ture policy  will  be.  It  is  probable  that  they 
will  open  another  depot  in  the  vicinity,  but  this 
has  so  far  not  been  definitely  settled. 

Jake  Graham's  were  very  busy  when  we  were 
there,  their  establishment  being  full  of  prospec- 
tive customers,  indicating  a  good  season  in  view. 

We  understand  that  Mr.  Ellis,  late  manager  of 
the  Melograph  Disc  Record  Co.,  has  resigned  his 
position  with  this  firm. 

Recent  changes  have  occurred  at  the  Gramo- 
phone Supply  Stores,  Lime  street.  The  proprie- 
torship has  been  taken  over  by  Thomas  W.  Parr. 
We  understand  that  there  is  a  reorganization 
of  this  firm  going  on,  and  that  every  effort  will 
be  made  to  run  the  business  on  a  more  satis- 
factory basis  than  hitherto. 

Van  Gruissen  &  Co.  report  business  as  fairly 
moderate. 

Generally  speaking,  the  factors  in  Liverpool 
are  looking  forward  to  a  very  good  season,  and 
in  nearly  every  case  orders  are  more  plentiful 
than  they  were  last  season  at  this  date.  Money, 
however,  is  very  tight,  and  the  recent  stagna- 
tion of  the  shipping  business  has  no  doubt  a 
good  deal  to  do  with  this.  We  were  glad  to 
learn  from  one  of  the  wholesale  houses  in  the 
city  that  extra  care  is  now  being  taken  regard- 
ing credit  transactions.  In  many  cases  the 
smaller  dealers  obtain  plentiful  supplies  from 
wholesale  houses  and  then  fail  to  keep  their 
financial  engagements,  thereby  placing  the  whole- 
sale dealer  in  a  false  position.  As  we  have  advo- 
cated in  The  World  all  along,  we  believe  that 
short  credit  is  the  basis  of  success  in  the  talk- 
ing machine  industry,  and  we  believe  that  even- 
tually, if  the  30  days'  credit  as  given  is  not  met 
by  prompt  payments,  that  a  great  many  of  these 
accounts  will  be  closed,  the  feeling  of  the  larger 
houses  being  that  (although  willing  to  oblige  in 
special  cases)  they  are  not  in  business  for  the 


love  of  the  thing,  but  to  trade  on  business-like 
lines,  to  mutual  advantage  on  both  sides. 


BRADFORD  NOTES. 


Bradford,  Oct.  6,  1908. 

In  Bradford  and  district  the  wholesale  dealers 
appear  to  have  a  fair  amount  of  orders  coming 
through  from  the  retail  agents.  In  each  case  the 
dispatching  of  small  parcels  is  very  heavy;  never- 
theless, it  is  associated  with  very  cautious  buy- 
ing, no  one  knowing  exactly  how  matters  will 
stand  during  the  next  six  months,  as  far  as 
spending  powers  are  concerned. 

At  Messrs.  Dyson's,  in  Manchester  Road, 
things  were  fairly  busy.  They  are  getting 
through  an  enormous  quantity  of  Edison  cylin- 
ders, and  next  year  they  will  make  a  special 
push  of  the  disc  goods,  both  machines  and  rec- 
ords. Pathe  models  they  will  keep  right 
through,  besides  two  special  lines  of  their  own, 
the  "Empress"  and  the  "Elite,"  which  are  ex- 
ceptionally good  value.  Messrs.  Dyson  have  also 
been  appointed  the  sole  wholesale  agents  for 
Yorkshire  and  the  northeast  coast,  by  the  Edi- 
son-Bell Co.,  and  will  handle  their  products  right 
through  for  the  above-named  districts.  They 
have  also  taken  up  the  factorship  of  Beka  rec- 
ords and  consider  them  exceptionally  good. 

At  the  Parker  Phone  Co.,  Ltd.,  Queensgate, 
who  are  wholesale  agents  for  Edison  cylinders 
and  Zonophone  discs,  they  were  exceptionally 
busy  dispatching  orders.  During  the  next  sea- 
son they  have  decided  to  touch  nothing  except 
Edison  cylinders  and  Zonophone  discs,  their 
opinion  being  that  these  lines  are  so  well  known 
that  there  are  sure  sales  for  both  in  large  quan- 
tities. 

Appleton  &  Co.  inform  us  that  trade  is  wak- 
ing up  and  is  very  satisfactory. 

Mr.  Moore,  of  Manchester  Road,  also  states 
that  business  is  waking  up  considerably.  Han- 
dling Favorite,  Beka,  Pathe  and  Zonophones  on 
the  disc  side,  and  Edison  and  Sterling  on  the 
cylinder  side,  Mr.  Moore  is  doing  his  best  to  push 
trade.    Altogether,  he  anticipates  a  good  season. 

Taking  into  consideration  the  close  proximity 
of  the  Yorkshire  towns,  being  so  near  Lanca- 
shire, the  cotton  strike  now  proceeding  will,  if 
it  lasts,  have  a  serious  effect  upon  the  sales  in 
this  district.  For  some  time  the  mills  have  been 
running  only  four  days  per  week,  and  hopes  were 
entertained  up  till  recently  that  matters  would 
improve.  Until,  however,  the  Lancashire  cotton 
strike  ceases  business  will  continue  on  very  cau- 
tious lines.  It  is  hoped,  however,  in  Yorkshire 
that  it  will  not  last  long,  and  that  business  will 
soon  resume  its  normal  state  again. 


The  Musical  Echo  Co.,  of  Philadelphia,  kept 
open  hoi^e  during  "Founders'  week,"  and  enter- 
tained quite  a  large  number  of  dealers.  Their 
courtesy  was  keenly  appreciated,  and  they  booked 
a  large  number  of  orders  for  fall  delivery. 


NOTES  FROM  THE  EMERALD  ISLE. 


Decided  Improvement  Noted  in  Tall<ing  Ma- 
chine Trade — T.  E.  Osborne's  Big  Order — 
New  Equipments  Popular — IVlanufacturers 
Should  Adopt  Uniform  Recording  Speed — 
Disc  Machines  in  Big  Demand — Suggest 
"Mammoth"  Edison  Machine — Large  Au- 
dience at  Osborne  Concert. 


(Special  to  The  Talking  Machine  World.) 

Belfast,  Ireland,  Oct.  2,  1908. 
Notwithstanding  the  abnormal  depression  of 
general  trade  in  Belfast  during  the  past  twelve 
months,  which  specially  affected  one  of  our 
staple  industries — the  manufacture  of  linen — the 
output  of  "talkers"  during  September  has  been 
excellent  and  compares  favorably  with  some 
month  of  1907.  This  was  an  agreeable  surprise 
to  T.  Edens  Osborne,  the  Edison  factor,  who  had 
ordered  155  Edison  instruments,  69  of  whicn 
were  shipped  from  New  York  per  the  Cunarders 
"Campania"  and  "Lusitania,"  and  delivered  last 
month. 

The  equipments  now  supplied  with  "Gems," 
"Standards"  and  "Homes"  are  immensely  popu- 
lar, the  new  trumpets  having  greatly  improved 
both  tone  and  rendition  of  genuine  Edison  rec- 
ords. If  all  manufacturers  of  cylinders  adhered 
to  a  uniform  recording  speed,  say  160  revolutions 


The  "World's"  Register  of  British  Meinufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


TAUaNG  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernicle  St.,  LandMi.  England 


F.   W.  ROBINSON 

"Tlie  Tallieries,"  213  Deansgate, 
MANCHESTER.  ENGLAND 

Direct  importer  of  all  l(inds  of  DISC 
TALKING  MACHINES.  RECORDS, 
PHONOS..  CYLINDERS.  ETC.,  and  all 
goods  connected  with  llie  trade. 
WHOLESALE,  RETAIL  AND  EXPORT 
on  casli  lines  at  close  market  prices. 

w^K^  Correspondence  invited 
PROMPT  ATTENTION 

Always  open  to  consider  good  lines  suit- 
able for  tlie  English  and  Foreign  markets. 
Improvements  and  Novelties  preferred. 
Send  samples  and  prices. 

SEE  ADV'T  ADJOINING 


To  Colonial  and  Foreign  Bayers 

The  peculiarities  of  these  markets 
have  never  been  more  apparent  than 
at  the  present  moment,  requiring  the 
greatest  care  in  pricing  and  buy- 
ing,  with  a  view  to  the  future  Hav- 
ing had  many  years'  experience,  I 
am  prepared  to  buy  for  you  upon 
commission,  and  to  keep  you  posted 
up  with  all  Ihe  latest  productions 
and  act  as  your  representative.  I 
buy  rocli  bottom.  Instructions  to 
purchase  goods  must  be  accompanied 
with  order  on  Bankers  to  pay  cash 
against  Bill  of  Lading. 

Bankers,  London  City  and  Midland 
Ltd.,  Manchester.  For  terms,  please 
write,  stating  requirements,  to 

F.  W.  R0BIIV80IV, 
31.1  Deanssnte,  Manchester,  EnK. 


FOREIGN  AGENCIES 

If  You  Want  to  Market  Your 
Goods  in  the  United  King- 
dom, Write  to  Me. 

I  can  handle  profitably  Cinematograph 
Machines,  Phonographs,  and  all  Talking 
Machine  Accessories.  My  connection  in 
the  trade  is  second  to  none,  and  my  ref- 
erences are  first-class.  Correspondence 
invited. 

R.  PRIEUR 

68  Basinghall  St.,  London,  E.  C,  Eng. 


28 


THE  TALKING  IVIACHINE  WORLD. 


FROM  OUR  LONDON  HEADOUARTERS-(Continuedj. 


per  minute,  the  present  motor  of  Edison  phono- 
graphs would  be  beyond  criticism.  There  being 
no  such  uniformity,  however,  the  speed  regulat- 
ing screw  of  said  motors  is  very  awkwardly 
located,  and  the  speed  cannot  accordingly  be  ad- 
justed without  removal  of  winding  key  and  rais- 
ing of  the  lid  of  cabinet.  Besides,  even  if  the 
user  of  an  Edison  instrument  confined  his  pur- 
chases to  genuine  Edison  records,  he  might 
naturally  prefer  to  play  some  selections  quicker 
or  slower  than  others.  This  could  not  now  be 
effected,  however,  without  involving  considerable 
trouble  of  a  vexatious  character,  which  could 
easily  be  obviated  if  the  manufacturers  reverted 
to  the  old  type  of  speed-regulating  screw,  which 
was  conveniently  operated  from  outside  of  the 
cabinet. 

Disc  instruments  seem  to  be  growing  in  popu- 
larity, and  customers  are  vieing  with  each  other 
as  to  who  should  purchase  the  best  instrument; 
3n  fact,  it  is  now  easier  to  sell  a  "Monarch 
Senior  Gramophone"  at  £11  than  it  was  formerly 
to  dispose  of  a  "Junior  Monarch"  at  £5  10s.  Mr. 
Osborne  reports  that  he  recently  sold  a  "Shera- 
ton Grand"  Gramophone  at  £52  10s.  to  Lady 
Clanmorris,  Bangor  Castle,  Bangor,  County 
Down.  This  instrument  is  identically  similar 
to  that  now  used  by  Her  Majesty  Queen  Alexan- 
dra at  Sandringham  Palace,  London,  thus  indi- 
cating the  growing  demand  for  high-class  in- 
struments among  the  "upper  ten  thousand." 
He  has  now  a  certain  percentage  of  that  num- 
ber as  customers,  and  says  he  won't  be  content 
until  he  absorbs  the  balance! 

Mme.  Melba  will  visit  Belfast  during  the  pres- 
ent month,  hence  Mr.  Osborne,  in  anticipation  of 
the  subsequent  demand  for  her  records,  ordered, 
and  has  just  received,  a  large  number  of  them; 
also  of  Tetrazzini's  delightful  discs. 

The  humble  contributor  of  these  jottings  hopes 
Mr.  Edison  will  ere  long  put  on  the  market  a 
"Mammoth  phonograph"  to  operate  gold-molded 
concert  size  of  records  (say  6  inches)  for  public 


entertainment  purposes,  and  capable  of  being 
heard  loudly  and  with  perfect  enunciation  in 
large  halls.  He  hereby  invokes  the  aid  of  your 
editor  (Mr.  Bill)  in  fetching  this  matter  before 
the  great  "American  Wizard,"  believing  as  he 
does  that  the  phonograph  has  by  no  means 
reached  finality,  and  furthermore  that  it  has 
many  latent  potentialities  which  by  the  fertile 
brain  of  Mr.  Edison  will  be  yet  brought  to  the 
surface,  to  the  immense  delight  of  a  grateful 
public  who  are  already  under  deep  debts  of 
gratitude  to  that  distinguished  "epoch  man"  for 
his  wonderful  inventions. 

The  largest  audience  ever  witnessed  at  an 
al  fresco  concert  in  Ireland  was  at  Botanic  Gar- 
dens Park,  Belfast,  on  August  5  last,  the  only 
attraction  being  Mr.  Osborne's  Auxetophone. 
The  park  was  "literally  packed,"  the  fashionable 
crowd  numbering  about  20,000. 


THE  TALKER  AS  AN  EDUCATOR. 

Interesting  Remarks  on  This  Subject  by  T.  S. 
Houston,  Prominent  English  Educator. 


T.  S.  Houston,  M.A.,  M.P.,  and  principal  of  the 
Academical  Institution  of  Coleraine  (County  Lon- 
donderry), Ireland,  made  some  very  interesting 
remarks  at  the  class  day  not  long  ago  anent  the 
value  of  talking  machines  in  educational  work. 
In  the  course  of  his  remarks,  Mr.  Houston  said: 

"Speaking  of  modern  languages,  I  may  men- 
tion that  we  have  lately  made  a  new  and  very 
interesting  departure  in  this  branch  of  educa- 
tion. In  all  our  French  classes  we  teach  dicta- 
tion by  means  of  the  phonograph.  The  records 
are  made  by  an  eminent  French  Professor,  and 
reproduce  with  clearness  and  fidelity  the  true 
pronunciation  of  an  educated  native  of  France. 
The  training  thus  given  to  the  ear,  combined 
with  the  teaching  of  French  grammar,  composi- 
tion and  translation  by  a  well-qualified  native  of 
our  own  country,  makes  an  excellent  combina- 


tion for  instruction  in  that  very  important  de- 
partment of  study.  We  owe  more  than  this  to 
our  phonograph.  Until  I  procured  an  instru- 
ment for  the  teaching  of  French  I  knew  little  or 
nothing  about  the  invention.  In  fact,  I  had 
rather  a  prejudice  against  it,  associating  it  with 
vulgar  songs  and  a  host  of  squeaking  abomina- 
tions provided  at  seaside  resorts  and  elsewhere 
for  the  entertainment  of  the  masses.  But  when 
I  tried  a  French  song  on  my  new  purchase  I 
found  that  there  was  something  more  in  it  than 
I  had  thought.  I  went  on  to  purchase  one  or 
two  well-known  songs  in  English,  and  then  some 
hymns.  The  upshot  is  that  the  phonograph  has 
become  a  distinct  feature  in  our  school  life.  Be- 
sides secular  entertainments,  we  have  little  con- 
certs of  sacred  music,  concerts  which  are  not 
only  enjoyable,  but  I  hope  something  more;  for 
some  of  the  hymns  touch  the  deepest  chords  in^ 
the  human  heart.  One  beautiful  quartet,  'Tell 
mother  I'll  be  there,'  is  a  special  favorite.  Any-, 
one  who  knows  the  hymn  can  understand  its  ap- 
peal to  the  heart  of  a  boy  who  has  a  good  mother 
far  away  praying  for  him,  and  hoping  that  she 
may  meet  him  at  last  in  a  world  where  there  is 
no  parting.  Of  course,  our  phonograph  is  not  a 
very  good  one.  I  have  been  often  asked  by  friends 
of  the  institution  if  there  is  any  not  very  ex- 
pensive article  they  could  present  to  the  school 
for  the  pleasure  and  profit  of  the  boys.  There 
is  nothing  that  would  form  a  more  acceptable 
gift  than  a  really  good  Gramophone,  with  a  few 
of  those  beautiful  records  of  our  greatest  singers 
which  may  now  be  had  at  a  comparatively  low 
price.  I  feel  very  strongly  that  the  ever-increas- 
ing number  of  public  examinations  for  which  our 
pupils  must  be  prepared  are  crushing  out  of  their 
lives  many  things  that  they  can  ill  afford  to  lose, 
among  the  rest  music — which,  to  my  mind, 
should  form  a  very  important  part  in  the  educa- 
tion of  everyone,  from  the  highest  to  the  lowest. 
I  think  there  are  few  influences  more  important 
than  the  frequent  hearing  of  really  good  music. 


=1 


f^XCBUSlOR  ]y/|ACMINES 

THB    QUAUITV    OP  EXOEUSIORS 

'         cannot  be  excelled.  ■  

THE  NAME  EXCELvSIOR  has  become  a  Household   Word   and   Stands  for  PERFECTION 

and   UNEQUALLED  WORKMANSHIP. 


THERE  IS  MONEY 

IN  HANDLING 

EXCELSIOR 

MACHINES 


NO  COMPLAINT 

OR 

TROUBLE 

AFTER  THE  SALE  IS 
COMPLETED 


IVIodel  XII. 


THE    PRODUCT    ADVERTISES  ITSEUP 


COLOGNE-NIPPES  (Germany) 

121  Niehler-Kirchweg 


Write  at  once  for  Free  Catalogue  to 

Excel^iorwerk,  Ltd. 


London,  Eng.,  45  City  Road 


TIIE  TALKING  MACHINE  WORLD. 


29 


TRADE  NOTES  FROM  GERMANY 


Depression  Continues  Despite  Optimistic  Speeches — Leipzig  Fair  Quite  Successful — Some  of  the 
New  Things  and  Those  Who  Exhibited — Buying  Conservative — Activity  of  Beka  Record 
Co. — Columbia  Co.  Win  Out  In  Patent  Case — What  Various  Houses  Are  Doing — Record 
by  Count  Zeppelin — Copyright  Congress  Attracts  Attention — Subjects  for  Discussion. 


(Special  to  The  Talking  Machine  World.) 

Berlin,  Germany,  Oct.  4,  1908. 

The  depression  in  this  country  continues 
despite  encouraging  speeches  by  Kaiser  Wilhelm 
and  others,  and  while  very  likely  the  holiday 
season  will  tend  to  help  business  there  is  no 
bright  prospect  o'f  a  quick  revival. 

Excessive  speculation  during  the  past  couple 
of  years  is  the  cause  of  the  depression,  and  as 
business  grows  rather  slowly  in  this  country  we 
cannot  recover  from  a  sudden  recoil  as  rapidly 
as  the  Americans. 

The  Leipzig  Fair,  held  last  month,  was  quite 
a  success  in  view  of  general  conditions.  Few 
radical  novelties  or  actual  improvements  in 
talking  machines  were  in  evidence,  though  most 
of  the  exhibitors  had  new  styles  of  machines  and 
records  on  display.  A  new  recording  process  at- 
tracted much  attention  and  several  new  forms 
of  loud  toned  reproducers  and  records  were  the 
chief  features  exploited  this  year.  Considerable 
improvement  was  also  noticeable  in  motors, 
numerous  devices  being  shown  for  facilitating 
winding  when  in  operation. 

The  various  exhibitors,  however,  were  very 
much  disappointed  at  the  decidedly  conservative 
buying  of  the  dealers  who  attended  the  fair,  and 
are  existing  in  hopes  that  rush  orders  will  be  in 
order  later  in  the  year. 

Among  the  more  prominent  talking  machine 
exhibits  were  those  by  the  Dacapo  Record  Co. 
m.  h.  H.,  who  showed  a  number  of  new  Dacapo 
records  in  German  and  other  languages;  Carl 
Lindstrom,  A.  G.,  displaying  a  new  slot  machine, 
with  glass  case,  allowing  the  works  to  be  seen, 


and  other  new  devices,  and  Herr  E.  Dienst,  manu- 
facturer of  the  Dienst  orchestrions,  exhibiting  a 
variety  of  talking  machines  of  standard  and 
coin  operated  types,  as  well  as  the  popular 
Durro  records. 

A  novelty  seen  at  the  fair  was  a  record  made 
by  Count  Zeppelin,  the  celebrated  aeronaut,  for 
the  Schallplatten  Fabrik  Favorite.  The  record  is 
entitled  "Bin  Wort  an  das  Deutsches  Volk"  (A 
Word  to  the  German  People),  and  has  enjoyed 
,  a  large  sale. 

A  new  exhibitor  at  the  fair  was  Carl  Schwane- 
meyer,  Iserlahn,  who  showed  a  line  of  Schwanen 
needles  of  excellent  quality. 

Fritz  Puppel,  G.  m.  b.  H.,  will  shortly  put  on 
the  market  a  new  combination  of  the  cinemato- 
graph and  talking  machine,  which,  it  is  aimed  to 
sell  at  a  moderate  price  and  for  which  there 
should  be  a  good  demand  if  it  is  any  way  suc- 
cessful. 

The  Dacapo  Record  Co.  gave  a  banquet  to  about 
200  dealers  at  the  Leipzig  Crystal  Palace  during 
the  Fair,  a  courtesy  much  appreciated  by  all 
present. 

The  Beka  Record  Oo.,  Ltd.,  continue  to  enlarge 
and  improve  their  record  catalog  and  extend 
their  operations  in  foreign  fields.  There  are 
very  few  countries  who  have  not  contributed 
some  records  to  the  Beka  list  and  the  chief  en- 
deavor is  now  to  get  the  various  dialects  re- 
corded. Aside  from  the  novelty  and  commercial 
side,  the  foreign  Beka  records  hold  a  distinct 
value  from  an  historical  and  scientific  viewpoint. 
The  list,  for  instance,  contains  eight  distinct  dia- 
lects in  Hindustanee,  six  in  Chinese  and  prac- 


tically every  Asiatic  country  is  represented  in 
two  or  more  dialects.  Meanwhile,  the  Beka  Co. 
are  not  neglecting  the  German  and  European 
field  in  the  slightest  and  continue  to  make  new 
records  in  this  country,  the  majority  of  which 
meet  with  instant  success  when  put  on  the 
market. 

The  long  standing  suit  of  the  National  Phono- 
graph Co.  against  the  Columbia  Phonograph.  Co. 
in  this  country  over  an  alleged  infringement  of 
the  Desbi'iere  patent  for  moulding  cylinder  rec- 
ords, has  been  practically  settled  in  favor  of  the 
Columbia  Co.  by  a  decision  of  the  Supreme  Court 
declaring  the  patent  invalid  and  ordering  it 
cancelled  on  appeal  from  a  decision  of  the  Ger- 
man Patent  Office. 

The  Columbia  Co.  won  the  decision  with  costs 
in  the  original  suit,  but  the  Edison  interests  ap- 
pealed the  case,  though,  the  appeal  has  not  yet 
been  heard  because  of  the  Supreme  Court's  de- 
cision regarding  the  patent,  which  means  that 
there  cannot  be  any  infringement  of  the  patent, 
and  that  the  plaintiff,  the  National  Co.,  will  have 
to  stand  the  costs  of  the  suit. 

In  their  answer  to  the  original  suit  the  Co- 
lumbia Co.  claimed  that  their  records  were  made 
by  a  different  process  and  under  patents  entirely 
dissimilar  to  the  Desbriere  patent  and  controlled 
by  them.  The  Deutsche  Telephonwerke  G.  m.  b. 
H.  have  issued  a  new  catalog  of  their  large  and 
varied  line  of  disc  machine  sound  boxes  and 
horns.  One  of  their  first  products  is  the  Coloss 
No.  1  machine,  which  is  mounted  on  an  elaborate 
cabinet  and  supplied  with  one  of  the  latest  ser- 
pentine horns. 

Luneburg  &  Co.,  G.  m.  b.  H.,  are  a  new  firm 
of  dealers  in  Altona,  with  O.  F.  W.  Luneburg  as 
manager,  assisted  by  C.  M.  Wrede.  The  new  firm 
will  trade  in  talking  machines,  musical  instru- 
ments and  penny-in-the-slot  machines. 

The  Symphonian  A.  G.  are  hard  after  the  ex- 
port trade  and  now  publish  catalogs  and  trade 
lists  printed  in  four  languages,  German,  Eng- 
lish, French  and  Spanish. 

Leo.  B.  Cohn,  for  some  time  sub-director  of 
the  Deutsche  Gramophone,  A.  G.,  has  been  ap- 


BEKA  RECORD 

THE  BEST  DISC  IN  THE  WORLD 

The  Largest  and  Most  Comprehensive 
Repertoire  in 


German 

Danish 

English 

Arabian 

French 

Turkish 

Italian 

Chinese: 

Russian 

Swatow 

Polish 

Guakau 

Spanish 

Pekinese 

Portuguese 

Shanslnese 

Hungarian 

Kiangnanese 

Dutch 

Cantonese 

Tamil 

Malaylan 

Burmese 

H  industanee: 

Urdu 

Marathl 

GuJarathI 

Hindi 

Tarsi,    and  15 
other  dialects. 


REPERTOIRE    ALWAYS  UP-TO-DATE 

For  terms,  etc.,  apply  to 

Beka  Record,  G.m.b.H.,  75-76  Heidelberger  Strasse,  Berlin 

Sole  Agent  for  Great  Britain  and  Ireland: 

O.  RlfHL,  77  CITY  ROAD,  LONDON,  E.  C. 


30 


THE  TALKING  MACHINE  WORLD. 


sfecial-fabrik: 

CARL  SCHROETER 

BERLIN  S  42.    PRINZESSINNENSTR.  21 


pointed  to  the  position  of  sale  director,  follow- 
ing the  retirement  of  Director  Rodkinson. 

The  Excelsiorwerke  have  recently  issued  a 
handsome  new  catalog  in  which  they  call  espe- 
cial attention  to  the  fact  that  their  disc-machines 
may  be  fitted  with  tone-arms  to  use  the  Pathg 
sound-bos,  and  at  a  small  cost.  The  sound-boxes 
and  motors  made  by  the  company  are  also 
treated  of  at  length.  The  latter  may  be  rewound 
while  running,  a  clever  device  preventing  over- 
winding. 

The  house  of  Fritz  Puppel  have  also  issued 
a  very  interesting  catalog  finely  printed  on  heavy 
art  paper  and  devoted  chiefly  to  a  description  of 
their  improved  disc  machines  and  details  regard- 
ing the  motors,  sound-boxes,  etc.  This  concern 
make  the  Puck,  Sirena  Puck,  Lohengrin,  Nixe, 
Arion  and  other  styles  of  machines,  each  adopted 
to  different  requirements. 

Count  Zeppelin,  of  airship  fame,  expects  to 
attain  absolute  perfection  in  conquering  the  air 
within  the  next  two  years.  He  has  made  this 
announcement  through  the  medium  of  a  gramo- 
phone record,  in  which  he  spoke  recently,  in 
order  that  his  voice  may  be  preserved  for  pos- 
terity.   The  text  of  the  record  is  as  follows: 

"Expert  scientific  observation  of  every  event 
in  the  lives  of  my  various  airships  until  the 
tragic  end  of  No.  4  has  vindicated  the  soundness 
of  my  theories  in  all  important  particulars.  My 
airships  will  soon  rank  among  the  most  safely 
operated  of  craft  with  which  long  trips  may  be 
made  with  the  least  danger  to  the  occupants. 
With  joyful  confidence  the  German  nation  may, 
then,  be  assured  that  its  magnificent  generosity 
has  paved  the  way  for  the  actual  conquest  of  the 
air,  and  that  it  will  soon  be  in  possession  of  air- 
ships which  will  increase  our  military  power, 
thereby  contributing  to  the  maintenance  of  peace 
and  facilitating  trafiBc,  exploration,  and  other 
human  progress.  If  I  am  vouchsafed  another 
two  years  of  creative  power  I  shall  have  the  rare 
good  fortune  to  witness  the  complete  success  of 
the  important  invention  whereof  I  was  chosen 
to  be  the  tool." 

The  International  Copyright  Conference,  which 
opens  here  on  the  14th  inst.,  is  attracting  con- 
siderable attention,  and  I  may  say  that  the 


FREE  SAMPLES 


Of  Needles  That  Prove 


NEEDLES 

"THE    NAME    TEiLLS   WHAT   THEY  DO" 

Best  for  VOLUME,  TONE  and  LASTING 
QUALITY.  PLAY  RIGHT  from  START  to 
FINISH.  PRESERVE  RECORDS  and  can  be 
used  on  ANY  DISK  MACHINE  OR  RECORD. 
Packed  in  RUST  PROOF  packages  of  100.  RE- 
TAIL, 10c.  per  100;  25c.  300;  75c.  1,000. 

^"■^        TRADE  MARK 

"GIVE  A  MELLOW  TONE" 

REDUCE  VOLUME  and  DON'T  SCRATCH. 
Nfi  snecial  attachments  needed.  Packed  in  RUST 
PROOF  packaRcs  of  200.    Price,  25c.  Package. 


NOTE— Wc  furnish  Jobbers  and  Dealers  with 
ADVERTISING  MATTER  FREE.  Big  profit. 
Wc  will  send  I'RF.E  Siimplc  packaffes  to  Job- 
bers or  Deali-rs.    Write  now. 


BLACKMANlrALKilNG  MACHINE  CO. 

I    NKWCOMIl   I'.LACKMAN,  I'r<~ia,nt. 
«>7    Chomhur.-H   Street.  rN»»w  Yoric 


opinions  that  I  have  been  able  to  glean  thus  far 
support  the  belief  that  the  conference  will  recom- 
mend the  granting  of  certain  rights  to  com- 
posers. This  to  be  either  a  stated  sum  or  in  the 
form  of  a  royalty. 

To  begin  with,  the  talking  machine  men  have 
not  as  strong  support  as  the  music  publishers, 
and  they  are  not  as  well  known,  therefore  are 
lacking  in  a  certain  influence  which  the  pub- 
lishers have.  The  memorial  presented  to  the 
Secretary  of  State  for  the  Interior  is  a  remark- 
able document,  but  whether  this  will  be  sup- 
ported by  able  argument  is  a  question.  I  am 
rather  inclined  to  think  that  the  conference  will 
recommend  the  passage  of  new  laws  which  will 
affect  the  record  industry. 

I  believe  that  the  record  manufacturers  will 
no  longer  be  privileged  to  use  the  works  of 
composers  without  entering  into  a  special  agree- 
ment with  them.  Whether  the  arrangement  will 
be  fixed  by  the  government  or  not  is  a  question, 
but  I  do  not  believe  this  will  affect  in  the  slight- 
est, compositions  which  are  already  on  the 
market. 

The  claim  will  be  made  that  the  record  manu- 
facturers have  put  large  sums  of  money  into 
their  plants  and  that  they  have  put  forth  certain 
records  at  a  considerable  expense,  and  it  would, 
therefore,  be  unjust  to  deprive  them  of  property 
rights  which  they  have  won  under  the  present 
law.  However,  in  the  future  the  composer  can 
make  his  special  arrangement  with  the  record 
manufacturer  before  the  latter  will  have  the 
right  to  use  his  production. 

Different  countries  in  Europe,  however,  will 
demand  a  free  use  of  compositions.  In  Austria, 
they  figure  that  the  records  are  great  educators, 
and  that  this  is  one  means  to  raise  the  people. 
In  Russia,  the  same  condition  exists  and  nothing 
which  will  add  to  the  cost  of  the  records  will  be 
considered  by  the  Russian  government — that  is 
the  way  the  matter  is  viewed  here  by  the  people 
with  whom  I  have  talked. 


THE  NEW  BRITISH  PATENT  LAW. 


Many  Foreign  Manufacturing  Firms  Locate  in 
Great  Britain. 


Consul  Frank  W.  Mahin,  of  Nottingham,  sends 
the  following  report  on  the  effects  of  the  new 
British  patent  law  on  foreign  patentees:  "The 
representative  of  a  British  firm  making  a  spe- 
cialty of  securing  factories  and  factory  sites  for 
applicants  is  quoted  to  the  effect  that  many  ap- 
plications have  been  received  from  foreigners,  in- 
duced thereto  by  the  provision  of  the  new  law 
requiring  articles  patented  in  the  (United  King- 
dom to  be  manufactured  here.  An  important 
feature  of  the  applications  already  made  is  that 
the  manufacturers  demand  works  much  larger 
than  are  necessary  to  make  the  patented  article, 
giving  as  the  reason  that  they  can  not  run  works 
in  England  on  the  patents  alone,  and  therefore 
intend  to  make  other  goods  which  have  hitherto 
been  imported  ready-made.  Consequently,  the 
volume  of  new  manufacturing  business  brought 
to  this  country  is  expected  vastly  to  exceed  what 
is  directly  attributable  to  the  influence  of  the 
new  law. 

"It  is  stated  that  nearly  2,000  patents  are  now 
within  the  scope  of  the  law,  and  if  these  were  all 
manufactured  in  this  country,  30,000  to  40,000 
people  would  be  given  employment. 

"The  law  became  operative  August  2S,  1908. 
Thirty  foreign  firms  had  then  completed  arrange- 
ments to  open  factories  in  Great  Britain.  Among 
them  are  a  number  of  American  firms.  Many 
firms  In  the  United  States  and  in  Germany  have 
negotiations  for  factories  or  sites  under  way.  The 
principle  articles  made  by  the  American  firms  are 


wire  cloths,  telephone  implements,  shoes,  type- 
writers, and  talking  machine  records." 

*    *    *  * 

As  a  matter  of  fact  the  new  British  patent 
law  has  had  but  little  influence  in  getting  Ameri- 
can manufacturers  of  talking  machine  records  to 
locate  in  England.  They  had  operated  plants 
long  before  the  new  law  was  considered,  largely 
as  a  convenience.  They  desired  to  supply  direct 
the  demands  and  requirements  of  the  purchasing 
public  of  Great  Britain.    [Ed.  T.  M.  W.] 

IMPORTANT  EDISON  MOVE. 

New  System  for  Establishing  Dealers  to  be  In- 
augurated Dec.  1st — No  New  Dealer  to  be 
Established  Where  the  Edison  Goods  Are"" 
Satisfactorily  Represented. 

Another  important  step  has  been  taken  by  the 
National  Phonograph  Co.,  Orange,  N.  J.,  relative 
to  the  establishment  of  dealers  in  the  future. 
The  circular  letter,  dated  September  21,  over  the 
signature  of  President  Dyer,  is  appended: 

"To  all  Edison  Jobbers  and  Dealers: — In  re- 
sponse to  what  appears  to  be  a  general  sentiment 
in  the  trade,  we  beg  to  announce  that  commenc- 
ing December  1,  1908,  and  before  that  date,  if 
possible,  we  propose  to  institute  a  new  system 
for  establishing  dealers'  in  the  future,  and  on 
the  details  of  which  we  have  been  working  for 
the  past  year.  When  the  new  arrangement  goes 
into  effect  no  new  dealer  will  be  established  in 
anj'  locality  where  our  goods  may  already  be 
satisfactorily  represented.  Before  a  new  dealer 
is  established  at  any  point,  a  formal  application 
must  be  presented,  giving  complete  information 
from  which,  in  connection  with  our  own  records, 
we  may  decide  whether  the  applicant's  territory 
is  or  is  not  properly  represented;  and,  if  not, 
whether  the  application  should  be  granted. 

"In  this  way  we  will  be  able  to  prevent  the 
indiscriminate  appointment  of  dealers  in  locali- 
ties that  may  already  be  well  represented,  and 
in  some  instances  over-represented.  At  the  same 
time  the  arrangement  will  in  no  way  interfere 
with  the  appointment  of  new  dealers  in  localities 
where  a  satisfactory  field  exists  for  the  exploita- 
tion of  the  Edison  phonograph.  Pending  the 
final  announcement  of  the  proposed  plan  we  hope 
that  our  jobbers  will  co-operate  with  us  to  the 
extent  of  not  establishing  new  dealers  in  locali- 
ties where  our  present  dealers  may  now  be  han- 
dling our  goods  in  a  thoroughly  satisfactory  man- 
ner; but,  in  any  event,  we  shall  not  hesitate  to 
decline  to  recognize  new  dealers,  who,  in  our 
opinion,  may  be  unnecessary  for  the  good  of  the 
trade." 


MORE  TROUBLE  FOR  MULTIPHONE  CO. 

Fresh  Petition  in  Bankruptcy  Filed  Against 
the  Company  Only  Two  Days  After  a  Pre- 
vious Petition  Had  Been  Dismissed. 


A  petition  in  bankruptcy  was  filed  on  October 
7  against  the  Multiphone  Co.,  manufacturers  of 
slot  machines,  phonographs,  etc.,  of  No.  141 
Broadway  and  No.  94  Vandam  street,  by  H.  & 
J.  J.  Lesser,  attorneys  for  these  creditors; 
George  R.  Cooper,  $500;  Press  Clipping  Bureau, 
$10,  and  Joseph  Timble,  $3.  on  an  assigned  claim 
of  the  New  York  Stencil  Works.  It  was  alleged 
that  the  company  is  insolvent,  made  preferential 
payments  $2,000  and  transferred  merchandise 
and  accounts  $2,000.  Another  petition  in  bank- 
ruptcy filed  against  the  company  on  May  11  was 
dismissed  only  two  days  before  by  Judge  Holt. 
i\Ir.  Lesser  said  that  the  company  had  paid  the 
creditors  in  that  petition,  but  had  not  paid  other 
creditors  whom  he  represented.  Application  was 
made  for  the  appointment  of  a  receiver,  but  was 
not  acted  upon  until  the  company  had  an  oppor- 
tunity to  be  heard  in  the  matter.  Mr.  Lesser 
said  he  understood  that  the  unsecured  liabilities 
are  $40,000  over  a  mortgage  of  $70,000  to  the 
Carnegie  Trust  Co.  and  unencumbered  assets 
$10,000  to  $15,000.  The  company  was  incorpo- 
rated May  4,  1906,  with  capital  stock  of  $1,000, 
which  was  increased  in  February,  190S,  to  $200,- 
000.  It  is  said  the  machinery  and  plant  cost 
$200,000.  Charles  L.  Cohn  was  appointed  re- 
ceiver for  the  company  with  a  bond  of  $2,500. 


THE  TALKING  MACHINE  WORLD. 


31 


STRAIGHT  TALK 

MR.  DEALER: 

Was  ''the  needle"  ever  responsible  for  the  sale  of  a  Talking 
Machine? 

Did  you  ever  find  it  necessary  to  exploit  ''the  needle"  in  order 

to  clinch  the  sale? 

Was  "the  needle  "  ever  the  essence  of  a  sale? 

As  a  matter  of  fact,  did  you  ever  bring  up  the  question  of  needles 
at  all,  as  an  incentive  to  purchase  ? 

We  think  not — There  was  but  one  needle,  hence  no  alternative. 

Things  have  changed  now  and  we  will  prove  it:— 

In  the  past  few  months,  sixty  -  two  high  grade  machines  were  pur- 
chased by  as  many  different  new  customers,  from  local  and  other  dealers, 
solely  and  squarely  on  account  of  the  FIBRE  NEEDLE. 

Other  purchases  may  have  been  made  for  the  same  reason,  but  we 
have  proof  of  these  sixty-two. 

Mind  you,  we  have  evidence  that  not  one  of  these  machines  would 
have  been  purchased  had  it  not  been  for  the  FIBRE  NEEDLE,  and 

Furthermore,  each  and  every  one  of  these  new  customers  will  not 
hesitate  to  admit  that  the  FIBRE  NEEDLE  was  the  very  essence  of 
their  purchase. 

WHAT  DOES  THIS  MEAN?  It  simply  means  that  this  new 
needle  has  become  a  factor — a  big  factor — in  the  Talking  Machine 
business. 

It  means  that  customers  are  getting  weary  of  listening  to  the 
grind-stone  accompaniment. 

It  means  that  they  are  awakening  to  the  fact  that  they  cannot  af- 
ford to  have  their  expensive  records  torn  to  pieces. 

It  means  a  new  era  of  pleasure  and  delight  to  all  lovers  of  good 
music,  and 

It  means  that  YOU  cannot  afford  to  be  without  FIBRE 
NEEDLES. 

Try  these  needles — if  you  don't  understand  how  to  use  them,  write 
to  us  and  state  exactly  what  trouble  you  experience,  we  will  then  set 
you  aright. 

Your  Jobber  will  furnish  the  goods. 


B  k  H.  "  FIBRE  MFG.  CO. 


208  E.  KINZIE  STREET  CHICAGO,  ILL. 


32 


THE  TALKING  MACHINE  WORLD. 


PHILADELPHIA'S  BUDGET  OF  NEWS. 

Trade  Now  on  a  Firm  Footing — Jobbers  Find 
Orders  Plentiful  and  Stock  Scarce — The 
Double-Disc  Record  Discussed — L.  Buehn  & 
Bro.  Open  Branch  in  Harrisburg — Heppe's 
Fine  Display — New   Herzog  Cabinet. 


(Special  to  The  Talking  Machine  World.) 

Philadelphia,  Pa.,  Oct.  8,  1908. 
Conditions  in  the  talking  machine  circles  in 
this  city  have  continued  to  improve  for  the  last 
month  until  to-day  the  trade  stands  on  a  firmer 
footing  and  with  hetter  prospects  than  for  over 
a  year  past.  At  this  writing,  of  course  retail 
business  here  is  almost  nil,  on  account  of  this 
being  "Founders'  week,"  when  the  people  are 
spending  nearly  all  their  spare  time  enjoying  the 
sights,  and  what  money  is  being  spent  goes  into 
the  hands  of  the  hotels,  theaters,  grand  stand 
operators  and  fakirs.  This  temporary  lapse, 
however,  will  not  be  without  its  effect  for  it  is 
doing  wonders  in  stimulating  fellowship  and 
arousing  enthusiastic  -love  for  the  old  Quaker 
city. 

Not  a  jobber  here  but  who  has  orders  stacked 
up  on  all  sides,  the  main  difficulty  being  their 
inability  to  get  the  goods.  Every  move  of  the 
National  Co.  has  been  loudly  applauded,  espec- 
ially that  having  to  do  with  the  new  Amberol 
records  and  attachments,  but  complaints  are 
made  of  delay  in  making  shipments. 

The  matter  of  double-disc  records  continues 
a  matter  of  discussion.  Columbia  dealers  and 
jobbers  seem  well  pleased  and  speak  of  the  big 
improvement  in  their  business.  On  the  other 
hand  Victor  distributors  and  trade  claim  that 
the  public  is  now  only  too  glad  to  pay  the  regu- 
lar prices  for  single  records  and  that  it  is  best 
to  leave  well  enough  alone. 

One  of  the  leading  jobbers  in  talking  of  the 
matter  said:  "At  the  present  time  and  under 
existing  conditions  the  sale  of  records  requires 
a  good  deal  of  fioor  work  in  order  to  please 
customers.  With  the  double-disc  it  will  be  multi- 
plied a  hundred-fold,  for  it  will  be  next  to  im- 
possible +0  suit  a  purchaser  on  both  sides,  and 
that  argument  about  one  record  free,  while  true 
in  theory,  when  it  comes  to  putting  it  to  prac- 
tical demonstration  won't  hold  water,  for,  say 
what  you  will,  if  the  record  sells  for  75  cents 
the  public  will  immediately  figure  that  it  is 
paying  371-2  cents  per  selection,  and  talk  all  you 
are  a  mind  to,  you  can't  drive  the  idea  out  of 
their  mind.  But  then  what's  the  use  of  talking; 
all  one  has  to  do  is  to  study  the  European 
market.    The  answer  is  emphatic  enough." 

Louis  Buehn  &  Bro.,  of  this  city,  have  just 
opened  a  new  wholesale  branch  at  Harrisburg, 
Pa.  This  move  is  certainlj'  an  enterprising  one 
and  demonstrates  their  policy  of  doing  every- 
thing in  their  power  to  help  dealers.  Through 
the  new  branch  they  will  be  able  to  ensure 
dealers  in  that  locality  better  and  quicker  se'wice 
than  hitherto  when  all  goods  had  to  be  shipped 
from  the  Philadelphia  headquarters,  not  to  men- 
tion the  saving  in  transportation  charges.  This 
firm  are  now  carrying  on  an  energetic  campaign, 
the  result  being  that  every  day  they  are  adding 
new  names  to  their  lists  and  broadening  their 
influence  and  field. 

One  of  the  most  attractive  displays  made  on 
Chestnut  street,  or  In  fact,  in  the  city,  during 
"Founders  week,"  were  the  handsome  windows 
of  C.  J.  Heppe  &  Co.  This  company  are  pushing 
their  talking  machine  department  as  never  before 
and  are  displaying  their  stock  on  the  ground 
floor,  making  It  much  more  convenient  than 
hitherto,  and  a  prominent  feature  In  their  busi- 
ness. J.  H.  Minges,  who  has  charge,  was  for- 
merly connected  with  the  Musical  Echo  Co.  and 
al!-:o  John  Wanamaker's,  of  this  city,  and  his 
knowledge  of  the  business,  together  with  his 
hustling  ability,  should  do  much  toward  raising 
the  monthly  reports  of  his  company.  The  Heppe 
people  have  Just  started  an  extensive  advertising 
campaign,  locally,  which  is  already  netting  them 
big  results. 

One  of  the  most  gratifying  reports  -which  It 
has  been  the  pleasure  of  The  World  to  receive 


for  many  a  day,  was  that  given  out  by  the  Penn 
Phonograph  Co.,  17  South  Ninth  street,  and 
proven  by  orders  now  on  file  and  those  already 
filled.  In  speaking  of  business  conditions,  Mr. 
Miller  said:  "Never  before  have  we  felt  so  sure 
of  ourselves  or  so  confident  of  the  future  ahead 
of  us.  August  business,  as  you  notice,"  and  here 
he  turned  to  the  books,  "was  the  largest  of  any 
month  but  one  we  have  enjoyed  since  starting  up 
in  business.  September  proved  equally  as  good, 
and  if  it  were  not  for  the  fact  that  we  cannot  get 
the  goods,  October's  business,  just  counting  the 
orders  we  now  have,  would  smash  all  past 
records.  Nor  do  we  think  we  are  the  only  ones 
that  are  feeling  this  increase,  for  from  what 
I  hear,  other  jobbers  and  dealers  are  in  the 
same  boat.  If  there  is  anyone  who  doubts  what 
I  have  said  or  is  pessimistic  as  to  the  future  of 
the  business,  he  only  has  to  take  a  run  through 
this  State  and  use  his  eyes." 

H.  A.  Weymann  &  Son  rejwrt  a  marked  in- 
crease of  business  in  all  their  lines,  especially  in 
talking  machines.  This  company  have  just 
brought  out  a  very  useful  little  article,  which 
every  dealer  should  get  in  touch  with.  It  is 
called  "The  Dust-Proof  Display  Cover,"  and  is 
built  for  the  Edison  Standard,  Home  or  Tri- 
umph machines.  Constructed  of  polished  oak 
and  transparent  celluloid,  it  fits  neatly  over  the 
tcp,  keeping  out  all  dirt  and  other  foreign  matter, 
but  displays  all  parts  perfectly  and  lends  a  fin- 
ished tone  to  the  whole. 

Chas.  W.  Miller,  the  oldest  employe  in  point  of 
service  in  the  firm  of  Louis  Buehn  &  Bro.  has 
been  justly  rewarded  for  his  fidelity  and  proven 
ability  by  being  appointed  manager  of  this  com- 
pany's new  wholesale  branch  at  Harrisburg,  Pa. 
Mr.  Miller  has  many  friends  in  this  trade,  and 
we  feel  certain  that  the  choice  will  prove  a  most 
wise  one. 

Louis  Jay  Gerson,  in  speaking  for  the  Musical 
Echo  Co.,  was  very  optimistic  over  the  outlook 
and  expressed  the  view  that  taken  all  in  all 
this  trade  was  never  on  a  firmer  footing  than 
at  the  present  time  and  all  that  was  needed  now 
was  proper  support  from  the  factories  in  the 
matter  of  prompt  shipments,  and  a  little  extra 
ginger  added  to  the  selling  force. 

Manager  Goldrup,  of  the  Columbia  Phonograph 
Co.'s  Philadelphia  branch,  expressed  himself  as 
highly  delighted  with  the  manner  in  which 
orders  are  coming  in  for  the  new  double-discs. 
In  regard  to  their  new  indestructible  records, 
and  the  liberal  proposition  they  are  making  the 
trade,  he  reports  more  new  exclusive  business 
than  has  been  known  in  this  oflSce  for  two  years. 

A  HERZOG  ANNOUNCEMENT. 

The  Herzog  Art  Furniture  Co.,  of  Saginaw, 
Mich.,  whose  record  cabinets  are  so  well  known 
and  liked  throughout  the  trade  are  desirous  of 
making  the  following  announcement: 

"On  account  of  the  new  Amberol  record  just 
brought  out  by  the  National  Phonograph  Co., 
and  which  is  bound  to  have  an  enormous  sale, 
they  have  just  perfected  a  most  convenient  de- 
vice to  hold  the  boxes  in  which  the  records 
come  and  in  which  for  best  preservation  they 
should  he  kept.  This  device  can  also  be  bought 
separately  at  a  very  small  cost  and  installed  in 
all  the  old-style  cabinets.  A  new  improved  sys- 
tem for  keeping  disc  records  so  that  they  cannot 
possibly  be  damaged  by  rubbing  has  also  been 
perfected  and  can  also  be  purchased  for  the  old 
style  cabinets  now  in  use.  These  improvements 
will  be  incorporated  in  all  this  company's  pro- 
ducts hereafter,  but  while  they  let  the  trade 
know  of  the  change,  they  do  not  want  to  blazon 
the  fact  too  broadly  in  an  advertisement  and 
thereby  run  the  risk  of  tenii)orari!y  hurting 
the  demand  for  those  styles  now  possessed  by 
the  trade,  and  therefore  make  the  announcement 
iri  a  quiet  way.  Further  information  should  be 
obtained  direct." 

The  Continental  Record  Co.,  New  Baltimore, 
N.  Y.,  have  incorporated  with  a  capital  of  $20,000, 
to  manufacture  talking  machines  and  records. 
Directors:  Benjamin  I.  Carhart,  E.  0.  Goodell 
and  J.  C.  Cady,  Jr.,  all  of  New  York. 


TWO  NEW  SALTER  GRAND  CABINETS 


Now  Ready  for  Delivery  to  the  Trade — Ideal 
Cabinets  for  Disc  Records — What  the  Manu- 
facturers Say  of  the  Salter  Grand  Cabinets. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Oct.  9,  1908. 
Talking  machine  dealers  will  be  interested  to 
learn  that  the  Salter  Mfg.  Co.,  of  this  city,  have 
now  ready  for  delivery  two  styles  of  Salter  grand 
cabinets,  cuts  of  ^hich  are  here  shown.  It  is 
claimed  that  the  "Salter  Grand"  is  a  profitable 


line  to  carry,  for  the  reason  that  the  moment 
the  dealer  places  one  of  these  beautiful  cabinets 
on  display  in  his  store  and  advises  his  active 
customers  regarding  them  he  will  experience  an 
increased  sale  of  disc  machines.    It  should  be 


THE  TALKING  MACHINE  WORLD. 


33 


TIMELY  TALKS  ON  TIMELY  TOPICS 


understood  distinctly  that  any  make  or  size  of 
disc  machines  can  be  placed  in  these  cabinets  by 
simply  using  a  smaller  horn. 

In  a  heart-to-heart  talk  with  the  many  cus- 
tomers of  the  Salter  Mfg.  Co.,  the  inventors  of 
the  "Salter  Grand"  say: 

"Every  one  of  your  disc  customers  ought  to 
have  a  cabinet  of  this  kind,  for  the  reason  that 
it  obviates  the  necessity  of  setting  the  disc  ma- 
chines on  table  or  stand  when  they  wish  to 
give  an  entertainment  to  a  party  of  friends,  and 
after  the  evening  is  over,  place  the  machine  in 
some  obscure  closet  or  corner.  This  is  not  so 
where  a  'Salter  Grand  Cabinet'  is  used.  The 
talking  machine,  being  placed  inside  of  the  cabi- 
net, is  kept  free  from  dust,  and  it  always 
has  a  place.  Secondly — ^The  'Salter  Cabi- 
net' is  handsomely  finished  and  has  the  appear- 
ance of  a  beautiful  music  cabinet,  and  by  simply 
opening  the  door  on  the  front  of  the  cabinet  and 
starting  the  machine  going,  the  instrumental  or 
vocal  music  is  reproduced  with  all  the  volume 
your  customer  may  desire,  at  the  same  time  any 
foreign  sounds  are  entirely  eliminated  by  the 
clever  arrangement  of  the  almost  invisible  wire 
screen  in  the  front  of  the  cabinet.  It  all  leads 
up  to  the  result  that  your  customer  is  proud  of 
having  something  unique  and  different  from  his 
neighbor.  Last  but  not  least,  in  addition  to  being 
a  receptacle  for  the  talking  machine,  it  has  the 
combination  of  space  for  100  disc  records.  This 
is  a  particularly  strong  selling  point  with  these 
cabinets.  The  two  vital  points  that  will  appeal 
to  your  prospect  customer  are: 

"First — That  they  have  an  enclosed  receptacle 
for  the  talking  machines.  Second — An  enclosed 
compartment  for  the  records." 

The  Salter  Mfg.  Co.  are  decidedly  strong  on 
new  things  this  fall.  Their  latest  is  a  handsome 
line  of  disc  and  cylinder  cabinets,  illustrated  in 
this  issue  and  which  possess  unique  features. 
The  disc  cabinets  present  a  radical  departure 
from  the  conventional  in  that  the  records  are 
plac«d  flat  in  the  cabinet.  The  shelves  are  cov- 
ered with  soft  felt  to  prevent  scratching,  and 
there  is  a  shelf  for  each  disc.  This  cabinet  was 
devised  by  the  Salter  Co.  on  account  of  the  de- 
mand by  many  dealers  who  declared  their  rec- 
ords warped  when  standing  on  edge.  The  one 
record  in  a  compartment  idea  is,  of  course,  par- 
ticularly desirable  in  view  of  the  introduction 
in  a  large  way  of  the  double-faced  record.  Their 
new  cylinder  cabinets  also  possess  non-scratchable 
and  non-breakable  features,  in  that  the  records 
are  placed  on  the  shelves  in  cartons,  and  each 
carton  has  a  little  compartment  for  itself. 


HANDY  FOE  FILING  AND  CATALOGING. 


Now  that  the  double-disc  record  is  realized,  the 
Eureka  Library  Cabinet,  one  of  the  specialties 
of  the  Douglas  Phonograph  Co.,  Inc.,  New  York, 
recommends  itself  for  filing  and  cataloging.  It 
is  a  most  practical  cabinet,  combining  accessi- 
bility and  protection.  With  the  Eureka  Library 
Cabinet  there  is  a  place  for  each  record  and  each 
record  in  its  place.  The  possibility  of  readily 
locating  any  desired  record  and  returning  such 
record  to  its  proper  place  without  error,  are  the 
features  of  importance.  It  provides  a  separate 
and  definite  place  for  each  record,  and  every 
record  filed  is  protected  against  damage  or  dust, 
prolonging  the  life  of  the  record  and  its  perfec- 
tion of  reproduction. 


"STARS"  THAT  SHINE  AND  SING. 


The  Hawthorne  &  Sheble  Mfg.  Co.,  Philadel- 
phia, Pa.,  are  putting  forth  a  line  of  machines 
and  records  which  are  meeting  with  lively  de- 
mand. Their  latest  models  in  Star  machines 
have  greatly  interested  dealers  and,  as  a  result, 
increased  orders  are  reaching  the  big  Philadel- 
phia concern. 

The  Star  records  are  also  steadily  growing  in 
popularity  with  the  dealers.  The  Hawthf-ne  & 
Sheble  line,  which  Includes  talking  machine,  rec- 
ords and  supplies,  is  a  comprehensive  one,  and  it 
is  playing  an  important  part  In  the  talking  ma- 
chine distribution  for  1908. 


As  a  test  of  salesmanship  the  territory  of 
Long  Island,  N.  Y.,  is  given  the  palm  for  being 
the  "toughest"  in  the  country,  bar  none.  The 
gentlemanly  trade  ambassadors  whose  profes- 
sional duties  take  them  to  that  section  tell  some 
rueful  stories  of  their  experiences.  Being  so 
close  to  New  York,  of  course.  Long  Island  is 
literally  overrun,  not  only  by  representatives  of 
the  manufacturing  companies,  but  from  the  job- 
bing houses  also.  They  follow  in  each  other's 
footsteps  so  closely  that  one  is  almost  in  sight 
of  the  other  ahead,  and  it  is  a  clear  case  of  su- 
perior generalship  to  get  an  order.  Even  auto- 
mobiles are  brought  into  use,  and  the  latest 
from  that  "seat  of  war"  is  that  the  auto  man 
somehO'W  beat  the  rest  of  the  travelers  in  com- 
ing behind  them  and  picking  up  the  most  desir- 
able orders.  The  machine  must  have  impressed 
the  Long  Island  dealers,  for  they  "coughed  up" 
easy.  Perhaps  this  may  turn  out  to  be  a  sug- 
gestion worth  adopting. 


Elsewhere  appears  the  emphatic  denial  of  W. 
B.  Gilmore,  former  president  of  the  National 
Phonograph  Co.,  Orange,  N.  J.,  that  he  intends 
re-entering  the  talking  machine  trade  as  the 
head  of  a  disc  record  manufacturing  concern. 
He  apparently  makes  himself  clear  on  this  point, 
and  a  close  friend  of  his  contributed  further 
details  to  the  subject  when  he  said  to  The  World: 
"Mr.  Gilmore  has  been  approached  by  a  number 
of  persons  since  getting  back  from  Europe  with 
projects  of  a  talking  machine  nature,  but  he  has 
turned  them  all  down  in  the  most  peremptory 
manner.  I  have  known  his  views  on  this  mat- 
ter before  he  went  abroad  and  I  was  satisfied 
his  future  would  not  be  in  this  business  again. 
Of  course,  Mr.  Gilmore  has  said  in  connection 
with  these  rumors  that  should  anybody  hand  him 
a  real  soft  thing  in  the  line  he  would  take  it 
up.  Otherwise,  not."  No  one  questions  Mr.  Gil- 
more's  word,  but  sometimes  strange  events  have 
occurred  at  the  most  unexpected  times. 


Last  month  a  lot  of  Victor  and  Edison  ma- 
chines were  auctioned  off  in  New  York  city  in 
the  nature  of  a  "fire  sale."  They  were  adver- 
tised openly,  but  doubtless  the  quantity  of  goods 
was  too  small  to  call  for  any  action  on  the  part 
of  the  manufacturers  to  enjoin  the  sale.  An- 
other "auction"  case  occurred  recently  in  Pater- 
son,  N.  J.,  in  which  Taft  and  Bryan  records  were 
about  to  be  disposed  of,  though  no  one  but  the 
auctioneers  seemed  to  know  where  they  came 


from.  That,  however,  was  immaterial,  but  the 
National  Phonograph  Co.  immediately  secured  a 
temporary  enjoining  order  on  September  3,  on 
which  argument  to  make  it  permanent  was 
heard  by  Judge  Crass,  of  the  United  States  Cir- 
cuit Court  of  New  Jersey.  An  officer  of  the  com- 
pany, in  discussing  the  suit,  said  that  "licensed 
auctioneers  believe  they  can  sell  anything  at  any 
old  price,  but  they  will  be  brought  to  a  realizing 
sense  of  their  true  position  by  the  application 
of  the  rule  covering  the  sale  of  patented  articles, 
to  which  the  entire  trade  have  bowed  under  its 
enforcement  by  the  United  States  courts.  These 
Taft  and  Bryan  records  of  ours  are  in  active 
sale,  and  unless  we  have  the  auctioneers  perma- 
nently enjoined  it  will  be  detrimental  to  every 
dealer  in  the  land." 

In  one  of  the  mechanical  feed  machines  that 
will  soon  be  placed  on  the  market  the  turntable 
and  record  thereon  follow  the  reproducing  point 
or  needle.  The  contrivance  is  claimed  to  evade 
the  Berliner  patent,  which  provides  for  the 
sound  wave  line  absolutely  controlling  the  move- 
ment of  the  needle.  This  is  a  reminder  of  what 
one  of  the  United  States  judges  recently  laid 
down  as  a  rule  in  one  of  the  talking  machine 
cases  argued  before  him,  namely:  That  if  an 
appliance  was  devised  to  get  around  a  patent 
and  had  accomplished  its  elusive  purpose,  it 
was  no  less  an  infringement.  That  is  a  broad 
interpretation,  but  is  conceded  to  be  just. 

Not  long  since  Mrs.  Thomas  A.  Edison  called 
at  Chas.  H.  Ditson  &  Co.'s,  the  leading  retailers 
of  musical  mei-chandise  in  New  York,  to  buy  a 
'cello  for  a  young  friend  of  hers  connected  with 
the  church  she  attended  in  Orange,  N.  J.  H.  L. 
Hunt,  the  manager  of  the  department,  waited 
upon  the  wife  of  the  distinguished  inventor  of 
the  phonograph,  and  the  lady  was  an  extremely 
interesting  customer.  She  asked  all  sorts  of 
questions,  and  many  of  them  about  the  various 
instruments,  and  in  being  shown  through  the 
several  floors  occupied  by  the  firm  she  came  to 
the  section  devoted  to  talking  machines.  At  once 
she  noticed  that  only  the  Victor  line  was  handled, 
and  asked  Mr.  Hunt  why  the  Edison  goods  were 
not  sold,  when  she  said:  "So  you  do  not  handle 
the  Edison  phonograph!  Now,  I  came  in  to  buy 
a  'cello  for  a  young  friend  of  mine,  but  as  you 
have  the  Victor  machines  and  records  only,  I 
should  not  even  come  into  your  store."  Mrs. 
Edison,  however,  ordered  the  'cello  sent  to 
Orange. 


A  GIANT! 


Our  Smallest  Revolving  Rack 

THE  MONARCH  MIDGET  IS 
OUR  GIANT  SELLER 

Here  it  is  and  it  can  speak  for  itself  in  appearance 
and  convenience.  Is  but  37  inches  high  and  20 
inches  square,  yet  it  holds  200  Cylinder  Records. 
^  Can  be  set  up  on  the  counter  adjacent  to  the 
machine,  so  that  salesmen  may  face  the  customer 
all  the  while ;  as  the  rack  holds  about  an  eight 
months'  assortment  of  records,  it  is  sufficiently 
extensive  for  use  when  demonstrating.  Is  very 
popular  in  homes — you  can  sell  numbers  of  them 
to  those  who  own  machines.  The  neat  appearance 
of  the  rack  on  your  counter  will  attract  customers 
and  its  convenience  will  appeal  to  them  at  once. 


PRICE  TO  DEALERS.  $10.00 
Order  from  your  jobber — he  has  them 


Canadian  Representatives 

The  R. S.WILLIAMS  &  SONS  CO. 

TORONTO  and  WINNIPEG 


Syracuse  Wire  Works 

SYRACUSE,  NEW  YORK 


34 


THE  TALKING  IMACHINE  WORLD. 


Columbia  Double-E 
Indestructible  C 


Another  message  to  dealers, 
especially  those  who  handle  Edison, 
Columbia  and  Indestructible 
Cylinder  Records. 

Our  Fall  campaign  is  now  com- 
plete, and  we  hereby  notify  you 
that  you  will  never  see  a  better 
time  to  sit  up  and  take  extra 
notice  ! 

We  have  taken  over  the  In- 
destructible Cylinder  Record. 

Hereafter  it  is  the  Columbia 
Indestructible  Cylinder  Record  ! 


Our  new  holdings  comprise  the  Indestructible  Record  Company's 
entire  business — plant,  patents,  good-will,  franchises  and  laboratories — 
and  with  these  laboratories  are  included  all  the  progressiveness  and  skill 
that  have  built  up  and  met  the  fast  increasing  demand  for  a  cylinder 
record  purer,  clearer  and  more  brilliant  in  tone,  and  at  the  same  time 
indestructible.  Supplementing  the  years  of  experience  behind  the  work 
of  the  Columbia  laboratories,  the  future  of  the  Columbia  Indestructible 
Record  is  full  of  promise. 

These  Columbia  Indestructible  Cylinder  Records  will  be  manufac- 
tured in  our  new  plant  at  Albany,  N.  Y. — the  regular  Columbia  Double 
Disc  XP  and  BC  Records  being  manufactured  at  Bridgeport,  Conn., 
as  heretofore.  The  present  repertoire  consists  wholly  of  the  gems  of 
talking-machine  selections — a  splendid  list  of  the  most  desirable,  care- 
fully chosen  and  attractive  numbers.  New  numbers,  at  least  24  selec- 
tions, will  be  added  to  the  Columbia  Indestructible  Record  Repertoire 
monthlj'.  Dealers  who  have  been  handling  the  Indestructible  line  can 
count  on  being  taken  care  of  better  than  ever. 

DEALERS  WHO  MAY  HAVE  BEEN  JUDGING  THE  INDE- 
STRUCTIBLE RECORDS  WITHOUT  INVESTIGATION  SHOULD 
TAKE  THE  VERY  FIRST  AVAILABLE  OPPORTUNITY  TO 
HEAR  ONE  OF  THEM  PLAYED  ON  A  MACHINE  EQUIPPED 
WITH  THE  INDESTRUCTIBLE  EXTRA-TENSION  REPRO- 
DUCER. When  you  have  gone  that  far,  there's  no  room  for  argument 
— they  are  simply  beyond  comparison  among  cylinder  records. 

The  Columbia  Indestructible  Cylinder  Record  means  as  much  to 
owners  of  cylinder  machines  as  the  Columbia  Double-Disc  Record  means 
to  owners  of  disc  machines. 

Indestructible  is  a  true  word — although  this  feature  is  entirely  sec- 
ondary to  tone  qualit}'.  Thej'  won't  break,  no  matter  how  roughly  they 
are  used;  they  won't  wear  out,  no  matter  how  long  they  are  played. 
The   three-thousandth   reproduction   is   as  full,   clear  and   perfect  as 


Columbia  Phonograph  Company,  I 


THE  TALKING  MACfflNE  WORLD. 


35 


:olumbia 


the  first.    One  indestructible  Record  has  been  played  every  day  for 
a  solid  year,  and  at  the  end  of  that  time  it  showed  no  evidence  of 
wear,  no  deterioration  of  tone.    They  can  be  mailed  as  readily  as  a  letter 
•  and  climatic  conditions  do  not  affect  them — wet  or  dry,  hot  or  cold. 

All  this  would  be  reason  enough  for  their  sensational  popularity. 
On  any  machine,  with  any  reproducer,  their  tone  is  equal  to  that  of  any 
cylinder  record — but  with  the  special  Extra-Tension  reproducer,  which 
we  provide  to  fit  any  make  of  cylinder  machine,  their  tone  is  incom- 
parably fuller,  purer,  clearer  and  more  brilliant  than  any  other  cylinder 
record  made.  The  Columbia  Indestructible  reproducer  brings  out  every 
detail  of  the  record,  and  sends  it  through  the  horn  of  the  instrument  in 
a  superb  volume  of  sound  never  before  heard  on  a  cylinder  machine  of 
any  make. 

The  Extra-Tension  reproducer  will  be  supplied  for  attachment  to 
Columbia  and  Edison  machines  as  before,  and  at  the  same  price — $3.00. 

Heavy  advertising  will  at  once  begin — and  the  already  healthy  and 
strong  Indestructible  Record  business  will  be  sure  to  double  up  in  no 
time. 

We  told  you  a  little  while  ago  to  keep  your  eye  on  Columbia  an- 
nouncements— and  we  hope  you  are  doing  it.  Certainly  we  would  recom- 
mend to  all  dealers  that  they  be  in  no  haste  to  bind  themselves  hand  and 
foot  by  meeting  the  arbitrary  demands  of  another  company  until  they 
have  thoroughly  investigated  the  unprecedented  advantages  we  are  now 
prepared  to  ofifer  in  the  exclusive  handling  of  Columbia  products,  with 
exclusive  selling  rights.  We  have  now  placed  before  you  and  your 
customers  a  complete  line  that  makes  you  independent  of  any  manufac- 
turer on  earth;  Columbia  Disc  and  Cylinder  Graphophones,  Columbia 
Double-Disc  Records  and  Columbia  Indestructible  Cylinder  Records. 

PRICE — Columbia  Indestructible  Cylinder  Records,  35c. 

Regular  Columbia  Discounts  Apply 


This  ought  to  be  news  enough 
for  one  day — coming  on  top  of 
our  sensational  and  already  im- 
mensely successful  announcement 
of  Columbia  Double-Disc  Records. 

It  ought  to  be  plain  to  you  by 
this  time  that  our  plan  of  exclusive 
handling  of  Columbia  Grapho- 
phones and  Records  means  some- 
thing. 

It  ought  to  be  clear  to  you  now, 
that  the  exclusive  selling  rights  for 
Columbia  product  in  your  locality 
arejust  about  ripe  enough  for  some- 
body to  pick — and  that  it  can't  do 
any  harm  to  make  inquiries  at  least. 


til,  Tribune  Building,  New  York 


I 


36 


THE  TALKING  MACHINE  WORLD. 


A  LIVELY  "TALKER"  DEBATE. 


Two  Spokane  Men  With  Opposite  Political  Af- 
filiations Make  Things  Lively  for  Awhile  by 
Reproducing  Records  of  the  Two  Leading 
Candidates  Interspersed  With  Pertinent 
Musical  Selections — Neighbors  Butt  in  and 
Break  Up  the  Debate. 


(Special  to  The  Talking  Machine  World.) 

Spokane,  Wash.,  Sept.  30,  1908. 

Political  oratory,  consisting  of  extracts  from 
campaign  speeches  on  various  national  issues  by 
William  Howard  Taft  and  William  Jennings 
Bryan,  uncanned  in  phonographs,  instrumental 
selections  and  topical  songs,  also  of  the  "canned" 
variety,  were  the  weapons  employed  in  a  day- 
light duel  fought  in  Spokane,  Wash.,  recently. 
The  participants  were  Frank  L.  Graham,  who 
learned  the  first  lessons  in  democracy  back  in 
Missouri  late  in  the  '80s,  and  George  W.  Leonard, 
formerly  of  upper  New  York,  where  he  served  an 
apprenticeship  in  the  Republican  ranks  during 
Roosevelt's  regime  as  governor. 

The  affair,  probably  the  most  unique  and  novel 
in  the  history  of  politics  in  the  Pacific  north- 
west, was  pulled  off  in  the  residence  district  on 
the  north  side  of  the  town,  and  was  witnessed  by 
several  hundred  persons,  attracted  to  the  scene 
when  the  machines  started  to  grind  out  the  two 
candidates'  comments  upon  the  questions  of  the 
hour. 

There  was  no  oflBcial  referee,  no'  seconds  nor 
bottle-holders  at  the  outset,  but  as  the  personal 
views  of  the  standard-bearers  slid  out  of  the 
horns  and  hit  the  atmosphere,  the  lines  of  par- 
tisanship were  quickly  drawn  and  it  required 
only  a  count  of  noses  to  take  the  straw  ballot. 

The  forces  were  pretty  evenly  divided  and 
though  no  decision  was  reached,  the  followers 
of  Bryan  declare  their  man  got  under  the  Ohio- 
an's  fifth  rib  on  the  railroad  and  trust  questions, 
while  the  Taft  men  claim  the  honors  because  of 
their  leader's  direct  appeal  to  the  farmers,  and 
his  plea  for  postal  savings  banks  as  governmental 
institutions. 

Bryan  also  scored  with  his  remarks  on  the 
popular  election  of  senators.  This  was  tried  in 
this  State  at  the  direct  primary  election,  Sept.  8, 
and  proved  satisfactory.  Taft  evened  matters 
when  he  pictured  in  words  the  conditions  which 
necessitated  certain  reforms  advocated  by  the 
President,  speaking  also  of  the  functions  of  the 
next  government. 

Graham  and  Leonard,  who  are  recent  arrivals 
in  Spokane,  met  in  the  Spokane  theater  several 
weeks  ago,  when  J.  G.  Phelps  Stokes,  of  New 


WATCHUNG 
MOUNTAINS 


45   Minutes   from   Broadway  and  90  Minutes  from 
Philadelphia. 

Truell  Hall/TT" 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


3  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTIFUl  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.    AMIDST  JERSEY'S 
,T    ,  ^,  ,  PICTURE  lANDS 

Healthful  Climate.  Excellent  Views. 

Also  Trucll  Inn  and  Truell  Court 
Send  for  Booklet  and  Rates. 


York,  talked  two  hours  on  "The  Adaptability  and 
Reasonableness  of  Socialism."  They  occupied  ad- 
joining seats  and  struck  up  an  acquaintance, 
learning  that  they  occupied  apartments  almost 
opposite  each  other.  They  were  in  the  audience 
in  Masonic  Temple  a  week  later,  when  Eugene 
W.  Chafln,  of  Chicago,  prohibition  candidate  for 
the  presidency,  told  of  cleaning  up  the  city  of 
Washington  in  the  event  the  national  water 
■  wagon  route  is  established. 

They  also  heard  Eugene  V.  Debs  in  the  State 
armory  the  night  o'f  Sept.  17.  That  was  the  be- 
ginning of  the  trouble.  Every  time  Debs  upper 
cut  the  Republican  party  Graham  was  liberal 
with  his  applause  and  blistered  his  hands  by 
energetic  clapping,  and  when  the  Terre  Haute 
man  swung  right  and  left  on  the  Democrats, 
Leonard  rose  in  his  chair  and  cheered  till  he 
was  almost  black  in  the  face.  The  climax  was 
reached  when  the  chieftain  of  the  Red  Special 
hooked  both  candidates  and  figuratively  bumped 
their  heads  together. 

Bing!  And  then  some  more  bings.  Hot  words 
were  passed  and  the  two  men  used  unparliamen- 
tary language  until  they  reached  the  street, 
where  they  were  literally  swept  off  their  feet  by 
the  surging  throng  waiting  to  get  a  near  view 
of  Debs. 

The  following  day  Graham  laid  in  a  half  dozen 
records  by  Bryan,  and  on  seeing  Leonard  in  his 
room  across  the  street,  he  switched  the  horn  of 
the  phonograph  out  of  the  open  window  and 
turned  loose  the  boss  Democrat's  views  on  the 
tariff  question. 

Leonard  took  down  his  E-fiat  comet  and  blew 
"Throw  Out  the  Life  Line."  Graham  retaliated 
with  Bryan's  argument  for  publicity  on  campaign 
contributions,  and  his  erstwhile  friend  over  the 
way  whistled,  "Every  Little  Bit,  Added  to  What 
You've  Got,  Makes  Just  a  Little  Bit  More." 

This  seemingly  angered  Graham  and  he  ad- 
journed the  session  by  slamming  down  the  win- 
dow and  drawing  the  blinds.  When  he  saw  this 
move  Leonard  slipped  down  the  back  stairs,  and 
going  to  town  he  bought  a  phonograph  and  a 
supply  of  Taft  records  and  songs,  which  were 
carted  to  his  rooms  the  same  afternoon.  This 
move  did  not  escape  Graham's  eagle  eye.  Scent- 
ing an  argument,  he  lost  no  time  in  hunting  up 
more  Bryan  cylinders. 

While  on  the  way  to  the  store  Graham  met 
Leonard,  who  was  carrying  home  an  extra  horn 
and  a  bundle  of  discs. 

"I'll  get  even,  old  boy,"  Leonard  said,  in  a  tone 
bordering  on  the  melodramatic. 

"That's  a  challenge!  I  accept;  phonographs  as 
weapons,"  was  Graham's  quick  reply. 

"When?" 

"Now!" 

"Nothing  barred?" 
"Suits  me." 

Challenged  and  challenger  parted  without 
further  parleying  and  10  minutes  later  Leonard 
begun  hostilities  with  a  series  of  bugle  calls, 
which  was  followed  by  the  opening  bars  of 
"Somebody's  Waiting  for  You."  Graham  came 
back  with  "I've  Got  My  Fingers  Crossed;  You 
Can't  Touch  Me,"  switching  quickly  to  "Just  Be- 
fore the  Battle,  Mother." 

Leonard's  first  lunge  after  the  preliminary 
fiddling  was  in  Taft's  position  on  the  rights  and 
progress  of  the  negro,  in  which  the  judge  says 
he  stands  squarely  upon  that  plank  of  the  plat- 
form which  declares  in  favor  of  justice  to  all 
men,  without  regard  to  race  or  color. 

Graham  sent  over  a  hot  one  in  the  shape  of 
the  chorus  of  a  coon  song,  beginning,  "Somebody 
Lied." 

Leonard's  thrust  was  also  a  song  number,  en- 
titled, "Who?  Me?" 

"You  Ain't  the  Man  I  Thought  You  Was,"  were 
the  words  sung  out  full  and  strong  by  Graham's 
machine. 

Then  Leonard  slipped  in  a  cylinder  marked, 
"I'm  Old  but  I'm  Awfully  Tough." 

This  bit  of  repartee  was  heartily  enjoyed  by  the 
crowd  which  had  gathered  In  the  meantime,  and 
the  two  combatants  went  at  it  hammer  and  tongs. 

When  the  wheels  In  Graham's  machine  re- 
sumed their  whirring,  the  voice  of  the  sage  of 


Lincoln  was  heard  with  all  its  sarcasm  at  the 
expense  of  the  defenders  of  the  protective  tariff. 
After  reviewing  events  leading  to  the  raising  of 
the  tariff  following  the  war  and  declaring  that 
the  party  demanded  reduction,  as  the  "infant  in- 
dustries" were  not  only  able  to  stand  upon  their 
feet,  but  also  walk  all  over  everybody  else's  feet, 
Bryan  continued: 

"This  tariff  plank  of  the  Denver  convention 
not  only  demands  " 

But  the  voice  never  finished  the  sentence,  as 
Leonard  started  full  blast  with  the  "Merry  Ha 
Ha"  song,  which  scored,  and  he  followed  this 
up  with  Taft's  declaration  that  the  democratic 
policy  presents  the  restoration  of  prosperity, 
adding: 

"Such  a  course  as  taking  the  tariff  off  on  all 
articles  coming  into  competition  with  the  so- 
called  trusts  would  not  only  destroy  the  trusts, 
but  all  of  their  smaller  competitors." 

Graham  responded  with  the  chorus  of  Murry 
K.  Hill's  droll  song,  "Oh,  Glory!"  in  which  the 
Bryanites  joined  with  vigor. 

The  Leonard  cylinder  was  well  into  the  judge's 
review  of  the  progress  of  the  peoples  of  our  for- 
eign dependencies,  when  the  din  ceased,  and  be- 
fore another  interruption  came  the  phonograph 
had  spouted  these  words: 

"It  would  be  cowardly  to  lay  down  the  burden 
of  bringing  education  and  happiness  to  the  mil- 
lions of  people  until  our  purpose  is  achieved." 

"Imperialism!"  cried  an  excited  man,  as  Gra- 
ham reached  for  a  fresh  record,  adding:  "Let's 
hear  what  Bill  Bryan  says  about  that." 

Short,  though  full  of  meat,  were  the  sentences 
that  issued  from  the  Democrat's  horn.  Bryan's 
voice  declared  that  the  Republican,  party  has 
never  dared  to  admit  its  imperialistic  purpose, 
"and  yet,"  it  was  added,  "it  is  administering  a 
colonial  policy  upon  a  theory  utterly  opposed  to 
that  of  self-government."  .= 

Leonard's  retort  was  a  song,  ftie  chorus  of 
which  announced  that  "Mother  Hasn't  Spoke  to 
Father  Since." 

At  this  point  a  score  or  more  phonographs  in 
the  neighborhood  were  turned  loose  and  a  clash 
was  threatened,  when  one  machine,  louder  than 
the  rest,  broke  in  with  "For  the  Red,  White  and 
Blue."  Then  someone  started  "You're  a  Grand 
Old  Flag."  The  strains  were  taken  up  by  the 
crowd  and  the  unique  duel  was  at  an  end. 


SIDE  LINES  THAT  PAY. 


Now  Is  the  Time  When  Talking  Machine  Deal- 
ers Are  Apt  to  Consider  Profitable  Additions 
to  Their  Business — Why  Small  Musical  In- 
struments Should  be  the  Logical  Selection — 
An  Interesting  Chat  Upon  This  Subject  With 
Mr.  S.  Buegeleisen. 


This  is  about  the  season  of  the  year  when 
talking  machine  dealers  give  some  thought  to 
the  selection  of  a  line  to  sell  in  conjunction  with 
talking  machines.  The  problem,  if  it  may  be 
called  such,  solves  itself  in  the  fact  that  nearly 
every  live  musical  instrument  dealer  sells  talk- 
ing machines,  and  therefore  it  holds  good  that 
every  talking  machine  man  should  sell  musical 
instruments.  No  extra  effort  is  required  to  estab- 
lish a  paying  trade.  Every  other  customer  for 
talkers  and  records  is  also  an  instrumentalist, 
and  it's  like  turning  customers  away  not  to 
have  in  front  of  them  the  goods  they  use. 

One  would  have  to  look  far  and  long  to  un- 
earth a  more  appropriate  line  for  talking  machine 
dealers  to  handle  than  musical  merchandise,  i.  e., 
violins,  bows,  strings  and  trimmings,  accordeons, 
guitars,  mandolins,  and  the  ever  popular  and 
irrepressible  harmonica.  Those  who  want  these 
instruments  just  as  naturally  turn  to  a  talking 
machine  dealer  for  supplies  as  to  a  department 
store  when  wearing  apparel  is  wanted.  Further- 
more, and  from  the  viewpoint  of  the  dealer, 
musical  instruments  is  the  ideal  line.  For  obvi- 
ous reasons  they  will  bring  to  the  store  the  finer 
class  of  trade,  something  which  every  merchant 
aspires  to  control. 

Now  let  us  look  into  the  question  of  demand. 
A  trade  authority,  none  other  than  S.  Buege- 


THE  TALKING  MACHINE  WORLD. 


37 


leisen,  principal  of  the  firm  of  Buegeleisen  & 
Jaoobson,  the  prominent  importers  of  musical 
merchandise,  at  113-115  University  place,  New 
York,  observes — and  his  statement  is  strongly 
supported  by  the  facts  in  the  case — that  every 
day  is  the  season  for  musical  instruments;  that 
.there  is  never  any  great  diminution  in  the 
Remand,  even  during  the  summer  months,  for 
it  violins  don't  "go"  fast  enough  in  this  period, 
Ijhere  are  strings,  ^ceordeons,  harmonicas,  etc., 
Ijhat  fill  up  the  gap  to  overflowing,  almost.  How- 
lever,  during  the  long  span  that  begins  with  Sep- 
tember and  ends  with  April,  the  stay-at-home 
period  when  one  looks  largely  to  himself  or 
those  about  him  for  entertainment  and  amuse- 
ment, the  call  is  most  pronounced  for  good 
violins,  bows  and  strings,  with  a  dash  of  all 
Other  instruments  to  boot.  So  it  may  be  seen 
that  a  healthy  trade  can  'be  built  up  providing, 
always,  that  the  right  line  of  merchandise  is 
handled. 

"The  chief  thing  after  all,"  says  Mr.  Buege- 
leisen, "is  the  price.  Money  talks,  no  matter 
where  you  are  or  who  your  man  is.  Those  who 
know,  beside  wanting  something  good,  want  that 
something  good  cheaply.  The  'get  ahead'  mer- 
chant in  any  branch  is  the  one  who  can  consist- 
ently deliver  the  goods  along  these  lines.  This 
fact  was  strongly  impressed  upon  all  concerned 
recently  when  a  talking  machine  dealer  way 
down  East,  who  followed  the  advice  contained  in 
our  World  advertising  and  put  in  a  full  line 
from  Durro  violins  to  Duss  band  harmonicas 
without  a  break.  He  soon  attracted  the  atten- 
tion of  the  local  talent,  who  immediately  recog- 
nized the  artistic  excellence  of  the  goods  and 
were  not  slow  to  appreciate  the  lowness  of  the 
prices  he  was  selling  them  at,  at  the  same  time 
with  immensely  fine  profits  to  himself." 

Mr.  Buegeleisen  insists  he  is  not  talking  dispar- 
agingly of  novelties  and  knick-knacks  in  sug- 
gesting the  featuring  of  musical  instruments; 
the  more  novelties  the  merrier,  he  says,  but  the 
logical  addition  to  the  main  line  should  not  be 
neglected. 


ENDORSES  THE  WORLD. 

Leading  Talking  Machine  Man  Endorses  This 
Publication — Says  It  Is  Worthy  of  Support. 


THE  RECORD  SITUATION. 


One  of  the  directing  heads  of  a  large  talking 
machine  manufacturing  enterprise  remarked  the 
other  day:  "I  have  been  much  interested  in  the 
growth  of  the  Talking  Machine  World  and  to  my 
mind  this  industry  is  especially  favored  in  hav- 
ing a  journal  conducted  on  such  broad  lines, 
which  is  evidently  doing  so  much  for  the  trade 
itself.  It  only  shows  what  concentration  will  do 
and  the  Talking  Machine  World  ranks  favorably 
with  any  trade  publication  in  the  world. 

"I  have  been  looking  over  some  of  the  music 
trade  papers  and  I  find  that  the  World  surpasses 
nearly  every  paper  in  that  particular  field,  and 
still  it  is  published  in  a  limited  industry.  When 
the  World  first  appeared,  my  associates  and  my- 
self were  somewhat  skeptical  as  to  its  success, 
hut  it  has  demonstrated  a  power  that  has  sur- 
prised us  and  I  believe  that  so  long  as  the  in- 
terests of  this  industry  are  served  in  such  a  fair 
and  straightforward  manner  the  trade  profits  by 
concentration  upon  one  publication,  rather  than 
to  have  two  and  three  nondescript  sheets. 

"It  is  such  a  publication  which  impresses 
people  with  the  importance  of  the  industry  and 
it  must  be  encouraging  to  dealers  as  well  as  job- 
bers and  manufacturers.  The  World  for  me 
every  time,  and  what  money  we  spend  in  trade 
publications  I  feel  is  infinitely  better  concen- 
trated in  such  a  paper  as  the  Talking  Machine 
World  than  divided  among  several  publications." 


GEO.  W.  LYLE'S  GREAT  TRIP. 


A  POPULAR  STYLE  OF  CABINET. 


One  of  the  leading  styles  of  talking  machine 
record  cabinets  made  by  the  Rockford  Cabinet 


George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  having  brought  to  com- 
pletion the  company's  program  for  the  coming 
season,  left  New  York,  October  7,  for  a  business 
trip  of  several  weeks,  during  which  he  will  cover 
the  entire  country  from  coast  to  coast.  Mr.  Lyle 
intends  to  secure  a  first-hand  "line"  on  trade 
conditions  in  every  section. 

Immediate  results  from  the  company's  recent 
announcements  to  the  trade,  Mr.  Lyle  states, 
have  been  astonishingly  satisfactory  and  promis- 
ing. His  desk  has  been  piled  high  every  morning 
with   mail   from   dealers  al- 
ready   established    and  for 
prospective   talking  machine 
dealers  who  have  evinced  the 
greatest    enthusiasm  regard- 
ing the  prospects  for  large — 
and  what  is  more  important 
— profitable  business  in  Co- 
lumbia   double-disc  records 
and  in  Columbia  Indestructi- 
ble cylinder  records. 

Mr.  Lyle  says  he  is  keenly 
satisfied  with  the  quick  en- 
dorsements, received  from 
dealers  in  every  state,  of  the 
Columbia  Phonograph  Co.'s 
plan  of  arranging  for  the  ex- 
clusive handling  of  Columbia 
goods  by  dealers  who  are  in 
return  granted  exclusive  sell- 
ing privileges. 


Co.,  of  Rockford,  111.,  is  their  most  recent  pro- 
'  duction,  a  cabinet  with  circular  shelves,  hung  on 
a  pivot  at  the  left  of  the  door.  The  shelves  are 
supported  on  individual  pivots  and  any  one  may 
be  swung  out  separately,  thus  permitting  easy 
access  to  the  records.  The  cabinet  contains  five 
shelves  each  capable  of  holding  thirty-seven  rec- 
ords, and  is  beautifully  finished  throughout.  For 
those  who  prefer  to  keep  their  records  in  their 
original  cartons  the  shelves  are  supplied  with 
supporting  strips  around  the  edges  and  each  will 
then  accommodate  forty  records. 


Paul  H.  Cromelin,  of  New 
York,  spent  the  past  week  in 
Berlin  conferring  with  the 
American  Association  of  Commerce  and  Trade, 
which  has  appointed  him  its  official  representa- 
tive on  the  newly  formed  National  Council  of 
Commerce  at  Washington. 


Conrad  Gradner,  father-in-law  of  John  Herzog, 
of  the  Herzog  Furniture  Co.,  Saginaw,  Mich., 
ilied  recently  in  that  city.  He  was  highly 
esteemed  in  both  business  and  social  circles, 
and  his  death  was  lamented  by  a  host  of  friends. 


New  York  Jobbers  Meet  and  Discuss  the  Double- 
Faced  Record — Write  the  Victor  Co.  Who 
Refuse  to  Make  the  Changes  Suggested  by 
the  Jobbers — Matter  Now  Considered  Closed. 


Pursuant  to  the  call  issued  by  J.  Newcomb 
Blackman,  a  member  of  the  executive  committee 
of  the  Talking  Machine  Jobbers'  Association,  a 
meeting  of  the  New  York  jobbers  was  held  Sep- 
tember 26  to  consider  the  record  situation.  The 
following  concerns  were  represented  at  the  meet- 
ing: The  Blackman  Talking  Machine  Co.;  Lan- 
day  Bros.,  Inc.;  the  American  Talking  Machine 
Co.;  Stanley  &  Pearsall;  Benjamin  Swltky; 
Jacot  Music  Box  Co.;  S.  B.  Davega  Co.,  and  the 
Victor  Distributing  &  Export  Co. 

The  members  lunched  at  Kalil's  Park  Place 
restaurant,  while  they  discussed  the  present  rec- 
ord situation,  the  New  Yorkers  expressing  them- 
selves as  opposed  to  the  double-faced  record.  It 
was  argued  that  the  life  of  the  double-faced  rec- 
ord would  be  short  in  this  country,  and  a  letter 
was  sent  to  the  Victor  Company,  suggesting  that 
a  higher  retail  price  be  placed  on  the  double-disc 
record. 

Responding  to  this  letter,  the  Victor  Talking 
Machine  Co.  politely  but  firmly  declined  to  take 
such  action.  A  brief  letter  received  on  October 
5  by  Chairman  Blackman,  the  local  member  of  the 
executive  committee  of  the  National  Association 
of  Talking  Machine  Jobbers,  stated  that  after  due 
and  careful  consideration,  and  looking  at  the 
matter  from  all  sides,  they  saw  no  reason  to 
change  their  policy,  and  thought  the  course  they 
had  pursued  regarding  the  price  of  the  Victor 
double-disc  record  was  the  proper  one  and  there- 
fore it  would  remain  unaltered  and  as  originally 
announced. 


'Siegfried  Aal  has  resigned  as  manager  of  the 
Zed  Co.,  New  York. 


Geo.  N.  Ornstein,  manager  of  the  Victor  Talk- 
ing Machine  Co.'s  selling  staff,  was  in  New  York 
recently  calling  on  the  distributors.  His  opin- 
ion ofr  the  fall  trade  was  most  optimistic. 


manager:  WANTED 

For  the  retail  talking  machine  department  of 
a  large  southern  piano  house,  Victor  and  Edison 
represented.  Must  have  good  ability  as  a  sales- 
man and  must  come  well  recommended.  Address 
Box  400,  care  of  Talking  Machine  World,  1 
Madison  avenue,  New  York. 

A  mechanical  expert  of  10  years'  experience  in 
the  raanufacture  and  recoTding  of  disc  records 
is  now  open  for  an  engagement;  no  objection  to 
going  abroad.  Address  Box  302.  Talking  Ma- 
chine World,  1  Madison  avenue,  New  York. 

Experienced  traveler,  familiar  with  all  cylin- 
der, disc  machines  and  records.  Factory,  general 
oifice,  wholesale  and  retail  experience.  Capable 
of  holding  any  position  where  expert  demonstrat- 
ing and  salesmanship  are  required.  Salary  mod- 
erate. R.  E.  C,  care  of  Talking  Machine  World, 
1  Madison  avenue.  New  York. 

"^auesmajT^oIp^^ 

Man  with  wide  Euroipean  experience  in  talking 
machine  trade,  also  with  thorough  knowledge  of 
American  conditions,  wants  position  as  salesman 
for  factory  of  jobber.  Full  of  ideas  and  has 
power  of  initiative.  Address  B,  care  of  Talking 
Machine  World,  Room  806,  156  Wabash  avenue, 
Chicago. 

SALESMEN  VVANTED 

'A  thoroughly  experienced  man  in  the  Edison 
and  Victor  lines,  one  who  can  show  results  of  a 
satisfactory  nature  in  previous  work.  Sitate 
references  and  salary  expected.  Address  Confi- 
dential, care  of  Talking  Machine  World. 

On  account  of  leaving  city,  we  will  sell  our 
jobbing  business,  wholesale  and  retail,  of  Colum- 
bia goods,  inventory  about  $4,000.  Will  sell  right. 
Splendid  opportunity  for  a  good  man.  Popula- 
tion, 100,000.  Address  Box  48,  The  Talking  Ma- 
chine World,  New  York  City. 


38 


THE  TALKING  MACHINE  WORLD. 


A  WORD  WITH  YOU 

MR.  TALKING  MACHINE  DEALER 


(J  No  doubt  in  these  times  you  are  looking  for  profitable  side  lines — lines 
which  will  pay  you  liberal  profits  and  be  quick  sellers!  The  Moco" 
line  is    it  "  in  the  truest  sense. 

(JWe  have  spent  years  in  catering  to  the  needs  of  the  talking  machine 
people,  and  therefore  know  just  what  may  be  handled  in  a  satisfactory  way 
in  conjunction  with  talking  machines. 

q  Take  our  CREMONA  ELECTRIC  COIN  OPERATED  PIANO.  There  is  nothing 
so  satisfactory  on  the  market.  There  are  ten  pieces  of  music  in  every  roll 
instead  of  five,  which  is  usually  the  case  with  other  players.  The  Cremona 
player  will  help  you  to  coin  dollars.  It  will  make  money  while  you  sleep. 
Do  not  overlook  this,  because  if  your  competitor  gets  it,  he  has  at  once 
an  advantage  over  you  in  money-making  products. 

([[  Here  is  another  side  line  that  is  a  wonder — take  our  ELECTRIC  PEERLESS 
VACUUIVI  CLEANERS.  Do  you  know  that  you  can  make  your  place  a 
rendezvous  for  the  ladies  of  the  household  when  they  know  that  you  have 
these  cleaners  in  stock  ?  They  are  the  latest  and  the  best.  We  have  them 
either  operated  by  electric  power  or  hand  power,  alternating  or  direct 
currents,  and  with  the  Peerless  Cleaner  you  can  help  out  your  talking 
machine  trade  and  make  good  money  out  of  the  cleaner  as  well. 

(JThen,  for  other  lines,  we  have  the  PEERLESS  TALKING  MACHINES— 
splendid  products  they  are.  PEERLESS  MISSION  LAMPS— good  sellers. 
The  VITAK  HOME  MOVING  PICTURE  MACHINES  delight  and  enthuse  many 
a  family.  SCAREAWAY  BURGLAR  ALARMS,  without  batteries  or  wires,  will 
sell  and  show  a  good  profit. 

([[  Now,  if  you  will  take  up  any  of  these  propositions  with  us,  we  can  show 
you  quickly  how  you  can  increase  your  profits,  and  that  is  what  most 
dealers  are  in  trade  for.  Recollect,  we  are  not  speaking  over-enthusiastically. 
We  know  the  situation,  and  we  know  the  talking  machine  men  can  carry 
any  and  all  of  these  lines  without  increasing  their  expenses,  and  they  will 
find  them  mighty  convenient  to  help  to  cover  overhead  charges.  The 
longer  you  delay  in  investigating  our  claims  the  longer  you  are  deprived 
of  good  profits  that  await  you. 

MANUFACTURERS  OUTLET  CO. 

™. rrr.?:":!  271  Broadway,  New  York  City 


THE  TALKING  MACHINE  WORLD. 


39 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH  AVENUE,   E.  P.  VAN  HARLINGEN,  MANAGER. 


New  Attachments,  New  Records,  New  Policies, 
Etc.,  Keep  Talking  Machine  Salesmen  in 
Throes  of  Brainstorms — New  Features  Be- 
lieved to  Marl<  a  Decided  Advance  in  Trade 
Methods — Many  Dealers  in  Town — New  Bur- 
son  Automatic  Brake  for  Disc  Machines 
— How  Dealers  Regard  Business — Wurlitzer 
Co.  Publish  New  House  Organ — Geo.  E.  Gris- 
wold  Retires  from  Lyon  &  Healy  Employ — 
National  Democratic  Committee  Endorses 
Columbia  Bryan  Records — Edison  Amberol 
Records  Create  Furore  in  Trade — From  Mil- 
waukee— Fine  Department  at  Rothschilds — 
Other  News  of  the  "Talker"  Trade  in  the 
Windy  City  Carefully  Chronicled. 


( Special  to  The  Talking  Machine  World. ) 

Chicago,  111.,  Oct.  10,  1908. 

The  Chicago  talking  machine  trade  is  in  the 
throes  of  a  veritable  brainstorm.  If  a  vivi- 
sectionist  could  operate  on  the  gray  matter  of  the 
average  manager  or  salesman  he  would  find  it 
stuck  through  with  strange-looking  objects, 
variously  labeled  the  "double-face  record  prob- 
lem," "exclusive  territory  policy,"  "modified  ter- 
ritorial policy,"  "the  four-minute  record  that 
didn't  arrive  on  tiirie,"  etc.,  etc.  Moreover,  sev- 
eral of  the  bright  minds  of  the  trade  are  said  to 
be  busy  on  profound  essays  on  "the  deluge" — of 
new  talking  machine  cabinets. 

Seriously,  this  multiplicity  of  new  ideas,  new 
plans  and  new  inventions  is  likely  to  prove  a 
vast  benefit  to  the  talking  machine  trade  this 
fall  and  winter,  as  they  stir  up  the  trade  waters 
and  excite  new  Interest  on  the  part  of  dealers, 
merchants  who  are  likely  to  become  dealers 
and  the  general  public  in  the  talking  machine 
proposition.  Certain  it  is  that  wholesale  busi- 
ness is  picking  up,  and  that  quite  materially.  It 


is  prone  to  come  in  spurts,  but  it's  coming,  and 
everybody  looks  for  a  big  increase  in  volume  as 
soon  as  we  experience  anything  like  settled  cold 
weather. 

A  pertinent  illustration  of  the  effect  of  weather 
on  the  trade  has  been  given  the  past  few  weeks. 
Trade  has  fluctuated  with  varying  temperatures 
to  a  remarkable  degree.  We  had  a  few  days 
of  really  cold  weather  and  sales  shot  right  up, 
then  a  cold  day  was  succeeded  by  a  warm  one 
and  business  fell  off  simultaneously.  Everybody 
feels  confident  of  a  good  trade  locally,  beginning 
about  the  time  that  storm  windows  make  their 
appearance. 

Among  the  visiting  dealers  the  past  month 
were  A.  O.  Arnold,  of  the  Arnold  Jewelry  &  Music 
Co.,  Ottumwa,  la.;  M.  M.  Marrin,  Grand  Rapids, 
Mich.,  and  Col.  P.  B.  T.  Hollenberg,  Little  Rock, 
Ark. 

Burson  &  Co.  will  soon  be  on  the  market  with 
a  new  model  of  the  Burson  automatic  brake  for 
disc  machines.  It  clamps  on  the  arm  of  the 
machine,  only  two  thumb-screws  used  in  applying 
it  to  the  talker,  and  there  are  no  close  adjust- 
ments to  make.  The  one  design  will  work  per- 
fectly on  the  Victor,  Columbia  and  Zonophone 
machines,  including  all  types  of  each  make. 

Arthur  D.  Geissler,  general  manager  of  the 
Talking  Machine  Co.,  is  greatly  pleased  with  the 
way  in  which  business  is  developing  this  fall. 
He  is  greatly  surprised  at  the  large  proportion 
of  Victor-Victrolas  and  of  the  higher-priced  types 
of  the  Victor  machines  that  are  being  ordered. 
He  anticipates  great  things  from  the  new  line 
of  cabinets  "that  match,"  which  is  described  else- 
where in  this  issue. 

Amberol  V.  Chandler  is  very  enthusiastic  re- 
garding the  future  for  the  new  Edison  four- 
minute  record  which  bears  his  name. 


L.  S.  Sherman,  of  Sherman,  Clay  &  Co.,  San 
Francisco,  again  visited  Chicago  a  couple  of 
weeks  ago,  this  time  on  his  return  from  the 
East.  One  of  his  business  acquaintances  took 
Mr.  Sherman  on  an  automobile  trip,  and  the  San 
Franciscoan  left  for  the  coast  very  enthusiastic 
regarding  Chicago's  magnificent  park  and  boule- 
vard system. 

The  Chicago  branch  of  the  Rudolph  Wurlitzer 
Co.  is  out  with  a  bright  little  house  organ,  with 
the  caption  "Wurlitzer's  Victor  News,"  No.  1  of 
Vol.  1  bears  date  of  September  28,  and  the  per- 
usal of  its  pages  reveals  the  fact  that  its  mis- 
sion is  to  the  retail  customers  of  the  Chicago 
store.  It  starts  off  with  a  graceful  salutatory. 
This  is  followed  by  a  thrilling  editorial  on 
William  H.  Taft  and  his  attitude  on  the  subject 
of  a  window  display  in  the  Cincinnati  store. 
The  news  columns  contain  a  double-headed  news 
item  concerning  William  Jennings  Bryan,  and 
there  are  other  sensational  specials.  The  mu- 
sical critic  reviews  the  October  records  to  the 
extent  of  a  column  and  a  half.  There  is  only 
one  criticism  to  be  made  on  the  new  aspirant 
for  journalistic  honors,  and  that  concerns  the 
absolute  lack  of  poetry.  There  are  plenty  of 
poets  in  disguise  around  the  Chicago  house  of 
Wurlitzer,  and  it  is  to  be  hoped  that  they  will 
get  busy  before  the  next  issue  of  the  News  goes 
to  press. 

George  E.  Griswold,  who  has  traveled  from 
here  to  the  coast  for  Lyon  &  Healy  for  the  past 
forty  years,  has  retired  from  that  great  house. 
Mr.  Griswold  has  made  no  plans  for  the  future. 
At  any  rate  he  intends  to  take  a  much-deserved 
rest  for  the  next  five  months  and  intends  to  take 
his  family  on  a  visit  to  the  Pacific  coast  on 
November  1,  spending  some  time  at  San  Fran- 
cisco, Los  Angeles  and  other  points.  Naturally, 


?    its  ^     i  I 


THE  ECOIVOMY 
RECORD  RACK 

FOR  HOME  USE 

A  Radical  Departure 


Marks  a  Ilevolution  in  Home 
l^ecord  Storage 


No  handling  of  several  records 
to  get  the  one  you  wish. 

The  index  number  leads  you 
direct  to  the  record  you  want. 

The  characteristics  are  neatness, 
cleanliness,  portability  and  great 
utility. 


RETAIL  PRICES 

Rack  for  10-inch  Records    .  .  $3.50 

Rack  for  12-incb  Records    .  .  3.75 

Rack  for  Insertion  m  Cabinet  .  1.50 


Especially  Adapted  for  the  Double  Face  Discs 


Can  be  either  placed  on  under 
shelf  of  table  or  suspended  from 
picture  moulding  ;  or  is  adapted  by 
special  fixtures  for  insertion  in  ex- 
isting cabinets. 

The  Perfection  is  a  rack  similar 
to  the  Economy  but  less  ornamental 
and  therefore  cheaper.  Price  $1.50, 
for  rack  holding  lo-in.  records,  $1.75 
for  i2-in.  rack. 


R.  H.  JONES 

Patentee  and  Sole 
Manufacturer 

117  Bryan  Place,  CHICAGO,  ILL. 


40 


THE  TALKING  MACHINE  WORLD. 


"The  Cabinet  Tlrat  IVIatclnes" 


ANNOUNCEMENT 
EXTRAORDINARY 


What  we  have  all  waited  for  and  what  you,  Mr.  Dealer,  have  needed.  No 
excuse  now  to  sell  just  a  machine  and  records.    Sell  an  outfit — a  "Victor 
Outfit."    We  make  these  cabinets,  you  will  recognize  our  guarantee.  Order 
one,  open  it  up.    If  you  don't  agree  with  us  in  our  claim  of  superiority,  return  it  at  our  expense. 

A  cabinet  for  each  Victor  machine,  and  each  machine  absolutely  fits.    Oak  cabinets,  quarter  sawed, 
finished  inside  and  outside  and  all  four  sides.    An  ornament  in  the  middle  of  the  room  as  well  as  up 
against  the  wall.    Top  slides  for  holding  records.    Mahogany  cabinets,  veneered  and  piano  finished. 
Your  regular  discount  applies  and  you  don't  pay  a  middleman's  profit. 


CABINET 


Golden  Oak  only,  finished  on  all  four  sides. 
Capacity — 160  Victor  Records. 

PRICE  Sll.OO 


III.    CABINET  ^ 
Golden  Oak  only.  Quarter  Sawed  Oak  throughout, 
finished  on  all  four  sides.     Slide  at  top  for  holding 
records. 

Capacity — 200  Victor  Records. 

PRICE  S20 


II.  OUTFIT 
Including  Victor  II.  Machine. 

Golden  Oak  only,  finished  on  all  four  sides.  Slide  at 
top  for  holding  records. 

Capacity — ISO  \'ictor  Records. 

CABINET  $15.00  OUTFIT  $46.00 


IV.  OUTl'TI 

Including  Victor  IV.  Machine  with  Mahogany  Horn, 
Mahogany  only,  veneered  on  all  four  sides,  double 

front  doors.    Top  slide  for  holding  records,  drawer 

in  bottom  for  accessories. 
Capacity — 200  Victor  Records. 

CABINET  $25.00         OUTFIT  $85.00 


\'.    CAISIM'  I 

Golden  Oak  only.  Quartet  SaWcd  Oak  throughout, 
double  front  doors.  Top  slide  for  holding  records, 
drawer  in  bottom  for  accessories. 

Capacitaf — 230  Victor  Records. 

PR1cE  $30.00 


\I.  OUTFIT 
Including  X'ictor         Machine  with  Mahogany  Horn. 
Maliogany  only    veneered  on  all  four  sides.  Four- 
teen karat  gold-plated  caps  on  bases  and  tops  of  col- 
umns to  match  Victor   Vl.   Machine.    Double  front 
doors,  top  slide  for  holding  records,  drawer  in  bottom 
for  accessories. 
Capacity— 220  Records. 

CABINET  $40.00         OUTFIT  $140.00 


MANUFACTURERS  AND 
EXCLUSIVE  WHOLESALERS 


The  Talking  Machine  Co. 


72-74    WABASH  AVENUE 
CHICAGO,  ILL. 


THE  TALKING  MACHINE  WORLD. 


41 


he  will  not  omit  calling  on  his  old-time  friends 
in  the  music  and  talking  machine  trade. 

George  N.  Nisbett,  wholesale  manager  for 
Babson  Bros.,  recently  returned  from  a  trip 
through  Iowa,  Missouri  and  Illinois.  He  says 
that  conditions  are  very  encouraging,  and  that 
only  one  of  the  many  Edison  dealers  he  called 
on  had  the  slightest  criticism  of  the  National 
Phonograph  Co.'s  new  policy,  by  which  dealers 
handling  Edison  goods  must  confine  their  atten- 
tion to  the  Edison  line. 

The  department  of  reproduction  of  the  Na- 
tional Democratic  headquarters,  located  in  Chi- 
cago, is  sending  out  thousands  of  circulars  to 
Democratic  workers,  such  as  members  of  county 
committees,  etc.,  the  introduction  to  which  is  as 
follows:  "Mr.  Bryan  has  made  twelve  new  and 
excellent  disc  records  through  the  Columbia 
Phonograph  Co.  on  the  graphophone,  recorded  at 
his  home,  Lincoln,  Neb.,  Sept.  4,  1908.  Each 
subject  was  revised  and  brought  up  to  date  by 
him  before  he  made  the  record.  The  twelve  10- 
inch  disc  records  and  a  Standard  Graphophone 
may  be  secured  through  the  department  of  re- 
productions. National  Democratic  Committee, 
for  $14.50.  If  any  Democratic  club  or  campaign 
worker  desires  to  take  advantage  of  this  liberal 
offer  arranged  for  and  recommended  by  the 
speakers'  bureau,  send  order  direct  to  the  de- 
partment of  reproductions.  National  Democratic 
headquarters,  Chicago,  111.,  and  graphophone  and 
records  will  be  sent  C.  O.  D."  After  giving  a 
complete  list  of  the  Columbia  Bryan  records  the 
circular  says:  "The  speakers'  bureau  advised  the 
addition  of  this  talking  machine  feature  to  our 
campaign  work  as  a  means  of  drawing  out  the 
crowd." 

The  new  Amberol  four-minute  Edison  records 
are  creating  something  like  a  furore  in  the 
trade.  The  orders  received  by  jobbers  for  these 
records  and  for  the  attachment  necessary  to  ac- 
commodate them  are  of  great  volume,  and  every- 
body is  impatient  at  the  probably  necessary 
delay  in  shipping  the  goods  from  the  factory. 

A.  G.  Kundy  has  opened  his  new  exclusive 
Columbia  store  at  1316  Fond  du  Lac  avenue,  Mil- 
waukee, Wis. 

The  Chicago-  headquarters  of  the  Columbia 
are  more  than  satisfied  with  the  demand  for  the 
new  double-face  records.  Not  only  have  the  local 
retail  customers  welcomed  the  innovation  with 
open  arms,  but  the  orders  from  dealers  in  this 
territory  speedily  exhausted  the  initial  stock  at 
this  point,  while  the  orders  for  larger  quantities 
to  be  shipped  from  the  factory  have  been  large 
in  number  and  ample  in  size. 

C.  E.  Goodwin,  of  Lyon  &  Healy,  says  that 
while  their  new  retail  quarters,  described  else- 
where in  this  issue,  have  only  been  opened  a 
week,  their  effect  in  stimulating  trade  has 
been  very  noticeable.  On  one  day  everyone  of 
the  twelve  private  record  rooms  was  entertain- 
ing customers  at  the  same  time. 

The  Chicago  Film  Exchange  are  now  the  west- 
ern distributers  for  the  Ikonograph,  home-mov- 
ing picture  machine,  and  are  meeting  with  great 
success. 

Emil  Berr,  talking  machine  dealer  of  Pekin, 
111.,  was  in  Chicago  this  week  attending  the 
waterways  convention. 

A  visitor  to  the  Milwaukee  office  of  the  Colum- 
bia Phonograph  Co.  last  week  found  things  hum- 
ming with  quite  a  merry  hum.  Bob  White,  for- 
merly with  Manager  Herriman  when  he  had 
charge  of  the  Des  Moines  store,  after  a  brief  so- 
journ with  the  Columbia  forces  in  New -  York 
City,  is  now  in  Milwaukee,  and  with  Henry  Saak 
is  hustling  for  local  trade.  The  twain  make  the 
rounds  in  Mr.  Saak's  automobile  which  he  bought 
with  conimission  earned  from  the  sale  of  grapho- 
phones. 

A  very  excellent  feature  of  the  talking  ma- 
chine department  of  Rothschilds  is  the  enter- 
tainment of  visitors.  The  exhibition  room  con- 
tains a  full  line  of  Victor  and  Edison  machines, 
record  cabinets  and  musical  instruments.  Not 
only  are  constant  concerts  given,  but  the  illus- 
trated song  feature  which  Mr.  Phillips  is  working 
very  effectively  this  season  is  proving  in  itself 
a  very  big   trade-puller.     Sound-proof  record 


rooms,  four  in  number,  have  been  constructed 
just  back  of  the  exhibition  rooms  on  the  State 
street  side  and  a  number  of  other  improvements 
and  alterations  have  been  made. 

George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  arrived  Saturday  on  a 
short  visit  to  the  Chicago  office. 


WITH  THE  TRADE  IN  DETROIT. 


Renewed  Activity  Noted  and  Dealers  Look  for' 
Normal  Winter  Business — Day  of  the  Cheap 
IVIachine  Has  Passed — Trade  Revolutionized 
— New  Offerings  in  Records  and  Attachments 
Stimulate  Sales — Bryan  Records  Lead — 
What  Various  Houses  Have  to  Report  Anent 
Conditions. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  Oct.  9,  1908. 

The  talking  machine  trade,  which  in  the  spring 
and  early  summer  was  to  a  greater  or  less  ex- 
tent lethargic  here  in  Detroit,  has  taken  on  a 
renewed  activity  and  most  of  the  local  dealers 
are  looking  forward  not  only  to  a  normal  fall 
trade  but  to  more  than  a  normal  trade  in  the 
very  near  future. 

One  thing  the  dealers  seem  to  express  almost 
unanimously  and  that  is  that  in  this  dull  period 
and  for  some  time  previous,  in  fact,  the  basis  of 
trade,  in  the  talking  machine  business,  has  been 
undergoing  a  change.  The  result  is  that  the 
talking  machine  has  taken  a  new  hold  on  the 
public  and  in  a  way  that  predicts  a  greater  future 
for  the  instruments.  One  thing  is  clear,  the 
day  of  the  cheap  and  imperfect  machine  has  gone. 
The  day  of  the  cheap  machine  is  still  here  and  it 
still  goes  with  a  very  little  flagging  of  demand 
into  the  more  humble  homes,  but  the  demand 
which-  is  doing  so  much  for  the  trade  is  an  in- 
creased demand  on  the  part  of  the  more  dis- 
criminating public. 

The  result  is  that  the  sale  of  the  high  priced 
talking  machines  is  very  materially  increased. 
The  people  who  want  to  hear  the  sweet  singers 
of  the  world;  those  who  like  the  very  best  in 
orchestral  productions;  those  who  enjoy  music 
of  the  very  highest  order,  are  now  won  over 
to  the  talking  machine,  for  in  its  perfected  state 
it  is  able  to  give  them  the  best  without  the  de- 
traction of  a  mechanical  effect. 

Besides  this  general  effect  upon  trade  there 
have  been  several  minor  things  which  have 
drawn  the  public's  attention  anew  to  the  possi- 
bilities of  the  invention  and  have  given  it  a 
new  and  more  extensive  vogue.  The  new  Am- 
berol record  of  the  Edison  people,  with  its  pos- 
sibilities for  a  longer  selection,  and  the  new  two- 
selection  discs  of  the  Columbia  and  Victor  people, 
have  had  their  effect.  Another  thing  is  the 
business  phonograph,  which  is  growing  in  use 
in  Detroit  recently  with  remarkable  rapidity. 

Max  Strassburg,  manager  of  Grinnell  Bros, 
"talker"  department,  says:  "The  business  phono- 
graph has  taken  a  great  deal  of  our  time  here 
lately.  We  have  been  pushing  it  with  great  success, 
and  the  Edison  make  is  now  in  use  in  many  of  the 
largest  manufacturing  plants  in '  Detroit,  where 
it  is  cutting  down  expense  and  facilitating  work 
for  the  office  force.  Among  those  who  recently 
have  been  giving  us  large  orders  for  the  Edison 
business  phonograph  are  Morgan  &  Wright,  the 
big  rubber  manufacturers;  Parke,  Davis  &  Co., 
the  biggest  drug  manufacturing  plant  in  the 
world;  the  Ideal  Manufacturing  Co.,  the  Gray 
Motor  Co.,  and  Clayton  &  Lambert  Manufactur- 
ing Co." 

Mr.  Strassburg  discussed  a  peculiar  thing  in 
connection  with  the  sale  of  the  campaign  records. 
"It  is  an  odd  thing;  something  which  I  am 
unable  to  account  for  here  in  Detroit,"  said  Mr. 
Strassburg,  "that  of  the  Bryan  records  and  the 
Taft  records  now  on  Sale,  there  is  fifty  per  cent, 
more  call  for  the  Bryan  records  than  those  of 
Taft.  Of  course,  the  sale  of  neither  of  these 
records  is  what  could  be  called  large;  however, 
many  people  come  in  here  and  want  to  hear  the 
campaign  records.    Many  more  want  to  hear 


the  speeches  of  the  Democratic  presidential 
nominee  than  those  of  Taft.  The  sale  of  these 
records  runs  just  about  the  same." 

K.  M.  Johns,  manager  of  the  Columbia  Phono- 
graph store,  says:  "The  announcement  of  the  new 
double-record  discs  is  helping  a  great  deal,"  said 
Mr.  Johns.  "I  look  forward  to  a  great  increase 
in  sales.  When  people  can  get  two  records  for 
five  cents  more  than  they  previously  paid  for 
one  record  they  are  going  to  jump  at  the  chance, 
and  I  believe  that  we  are  going  to  get  a  big 
bunch  of  new  business.  We  have  secured  many 
orders  for  indestructible  records  and  have  se- 
cured many  new  representatives." 

E.  P.  Ashton,  manager  of  the  American  Phono- 
graph Co.'s  store  is  equally  buoyed  up  by  the 
recent  tendency  toward  improvement  in  the  pho- 
nograph trade.  Business  here  and  out  in  the 
State  has  shown  improvement,  particularly  as  it 
affects  the  higher  priced  goods. 

Everywhere  in  Detroit  the  talking  machine 
business  is  showing  a  revival.  Many  places  are 
now  handling  these  instruments.  Many  furni- 
ture stores  and  specialty  houses  are  showing 
phonographs. 

At  the  Cable  Co.,  on  Woodward  avenue,  where 
the  phonograph  business  formerly  conducted  by 
Willard  Bryant  in  connection  with  his  small 
instrument  business  was  taken  over,  there,  is 
a  good  report. 

There  is  an  equally  good  outlook  at  the  Kim- 
ball Co.,  store,  where  B.  F.  Seelig  took  over  the 
"talker"  business  and  is  conducting  it  for  him- 
self in  specially  appointed  quarters  in  the 
Kimball  building. 


GEORGE  BLACKMAN  A  BENEDICT. 


September  16th,  George  G.  Blackman,  secretary 
of  the  Blackman  Talking  Machine  Co.,  was  mar- 
ried to  Miss  Irene  Wetherill,  of  New  York.  The 
ceremony  was  strictly  a  family  affair  and  only 
relatives  were  present.  J.  Newcomb  Blackman, 
a  brother,  and  president  of  the  company,  with 
Mrs.  Blackman,  was  among  the  guests.  After  a 
trip  to  Niagara  Falls,  N.  Y.,  and  other  places  of 
interest,  on  which  the  happy  couple  departed  at 
once,  for  their  honeymoon,  they  will  make  their 
permanent  home  on  157th  street,  New  York. 


TWO  MISSING  LINKS 


This  New  AU-Metal  Bali-Joint  Horn 
Connection  is  BEYOND  A  DOUBT  the 
Missing  Link  betwreen  the  Phonograph  and 
Horn.    "There's  MORE  than  a  reason." 

Ta  TIoqIdI*C  that  cannot  be  supplied  by  their 
lU  UcdlclSy  jobber,  we  will  send  this  new 
connection  in  1  dozen  lots,  PREPAID,  at  $3,60. 

Kreiling  &  Company 

Inventors  and  Sole  Manufacturers 
Nortb  40th  Ave.  and  Le  Moyne  St. 
CHICAGO,  U.  S.  A. 


42 


THE  TALKING  MACHINE  WORLD. 


We  offer  the  Finest  Service  in 
America  for  Dealers  in  Victor 
and  Bdison  Goods. 


EVERYTHING  NEW 

Our  department  has  been  entirely  rebuilt  and 

Doubled  in  Size 

Here  are  some  of  the  reasons  that  you  can 
benefit  by  sending  your  orders  to  us : 

1— Exclusive  Wholesale  Department 

All  records  are  guaranteed  absolutely 
fresh 


-All  On  One  Floor 

The  time  needed  to  fill  orders  is  re- 
duced to  the  minimum. 

—Exclusive  Packing  Force 

We  employ  special  packers  tor  this 
department  who  pack  nothing  but 
these  goods. 


Trained  Clerks 

Our  corps  of  order-fillers  has  been 
with  us  for  years.  These  men  under- 
stand and  correctly  interpret  a  dealer's 
wants  where  ordinary  men  would  fail. 

Immense  Stock 

Victor  and  Edison  goods  of  all  kinds,  in 
vast  quantities  are  constantly  on  hand. 
No  order  too  large  and  none  too  small. 


SEND  US  AN  ORDER  TO-DAY  and  we'll  put  you 
on  our  dealer's  mailing  list.  Then  you  will  hear 
from  us  regularly  about  everything  of  genuine 
interest  to  the  trade. 


CHICAGO 


THE  TALiaNG  INf  ACHlNE  WOULD. 


43 


LYON  &  HEALY'S  TALKING  MACHINE  DEPARTMENT. 

Their  New  Quarters,  Embracing  the  Entire  FifLh  Floor  at  Wabash  Avenue  and  Adams  Street, 
One  of  the  Best  Equipped  in  the  Country — An  Idea  of  the  System  Employed  as  Well  as  Its 
Scope  May  be  Gleaned  from  the  Illustrations  on  This  Page. 


(Special  to  The  Talking  Mactiine  World.) 

Chicago,  111.,  Oct.  10,  1908. 
After  months  of  hard  work  on  the  part  of 
Manager  C.  E.  Goodwin  and  his  associates  in  the 
talking  machine  department  of  Lyon  &  Healy, 
that  important  branch  of  the  business  of  the 
great  house  now  occupies  magnificent  quarters 
embracing  the  entire  fifth  floor  of  the  L.  &  H. 
building  at  Wabash  avenue  and  Adams  street. 
The  result  is  all  and  more  than  anybody  has 


foot  but,  in  the  record  rooms,  softens  the  echo 
of  the  vibrant  voices  of  Caruso  and  the  entire 
Red  Seal  and  sixty  cent  galaxies.  The  ceiling 
lights  are  the  new  Tungsten  electric  lamps, 
which  take  less  current  and  give  more  light, 
and  they  are  encased  in  the  Holophane  globes, 
which  diffuse  the  light  in  a  most  effective  man- 
ner. The  front  and  back  partitions  of  the  record 
rooms  are  of  plate  glass,  thus  allowing  the  light 
from  the  windows  to  pass  through  to  the  room 

where    the    stock  is 


VIEW   OK    LYON  4;  HEALY  S  T.VLIKING  MACHINE  DEPAHTII lONT. 

been  led  to  expect.  The  department  covers 
80  X  160  feet  in  size,  equal  to  13,000  square  feet 
of  floor  space.  The  retail  record  department 
takes  up  a  full  third  of  the  floor,  with  frontage 
on  Wabash  avenue  and  Adams  street,  while  the 
wholesale  has  the  balance.  The  two  departments 
are  separated  by  a  partition  reaching  to  the 
ceiling  and  this  wall  indicates  the  division  exist- 
ing in  the  minds  of  Mr.  Goodwin  and  his  collabor- 
ators between  the  two  branches  of  the  business. 
This  article  is  devoted  largely  to  the  retail  de- 
partment for  the  reason  that  with  its  elaborate 
and  expensive  fixtures,  beautiful  color  schemes 
and  superb  arrangement,  requiring  infinite  time 
in  conceiving  and  infinite  laibor  in  working  out, 
it  clearly  demonstrates  the  fact  that  the  talking 
machine  business  is  not  showing  the  slightest 
signs  of  retrogression  as  some  of  its  purblind 
detractors  claim.  It  certainly  shows  that  Lyon  & 
Healy,  who  have  spent  approximately  $7,500  on 
this  beautiful  beam-ceiling,  mahogany  finished 
record  department,  with  its  round  dozen  private 
record  rooms,  have  an  undying  faith  in  the  sta- 
bility of  the  line. 

With  the  aid  of  the  accompanying  illustration 
and  ground  plan,  the  dealer  who  is  open  and 
eager  for  ideas  will  find  sufficient  in  this  article 
to  hold  him  until  he  can  come  to  Chicago  and 
indulge  in  a  personal  inspection.  The  twelve 
record  rooms  (D)  average  about  10x15  feet  in 
size.  The  quadrangle  in  which  the  record  cases 
(A)  stand,  is  so  arranged  that  one  clerk  can 
wait  upon  at  least  three  rooms  at  once.  Further- 
more, the  stock  is  so  condensed  that  each  clerk 
can  accomplish  about  double  as  much  work  in 
the  same  time  as  in  the  old  quarters  on  the 
fourth  floor. 

In  each  record  room  is  a  push  button  which  is 
at  the  disposal  of  the  customer.  When  he  oper- 
ates it  a  buzzer  is  sounded  and  at  the  same  time 
a  red  incandescent  light  blazes  forth,  indicating 
the  particular  record  room  that  needs  attention 
and  enabling  Manager  M.  M.  Blackman  of  the 
record  department  immediately  to  despatch  a 
salesman  to  the  rescue.  All  of  the  record  cases 
(D)  are  lighted  up  by  means  of  an  "inverted 
trough"  reflector,  located  at  the  top  front  of  the 
cabinet.  Each  record  is  protected  by  a  heavy 
envelope  and  is  placed  flat  in  the  shelf. 

The  color  scheme  is  mahogany,  with  tapestry 
of  a  soft  green.  The  entire  floor  is  covered  with 
a  cork  carpet,  which  is  not  only  pleasant  to  the 


kept.  The  partitions 
bcween  the  record 
rooms  are  of  lath  and 
plaster,  covered  by 
heavy  felt  and  lastly 
by  the  green  tapes- 
try. All  the  record 
cases  are  finished  in 
mahogany. 

The  top  of  the  cus- 
tomers'   counter    ( C ) 
is  divided  into  double 
glass    panels,  under 
which  special  record 
bulletins    and  other 
literature  can  be  ex- 
hibited.     They  have 
the  additional  advau: 
tage    of  cleanliness, 
this  glass-top  counter 
is  a  feature  which  has 
been    frequently  and 
most  favorably  commented  upon.   It  should  be  re- 
membered that  this  big  room  which  he  have  been 
describing,    is   devoted    solely   to  the  sale  of 
records.     The   machine   salesrooms   remain  as 
formerly,  on  the  ground  floor  adjoining  Victor 
Hall,  where  the  courteous  and  capable  Joe  Vasey 
sells  the  customer  his  original  outfit.    Then  he 


L.  C.  Wiswell,  and  wholesale  traveler  Hai'ry 
Hopkins.  He  can  also  gaze  with  awe  upon  Tom 
Gray,  who  can  tell  you  offhand  the  number  of 
every  record  in  the  Victor  and  Edison  catalog, 
and  the  number  you  have  in  stock. 

The  entire  wholesale  stock  is  now  all  in  one 
room,'  with  convenient  elevator  service.  A  new 
method  of  shipping  has  just  been  adopted.  Cus- 
tomers' orders  are  packed  right  in  the  depart- 
ment and  shipped  direct  instead  of  going  to  a 
general  shipping  room  as  before.  Therefore, 
they  are  not  delayed  and  only  one  handling  is 
necessitated  instead  of  two  as"  formerly. 

It  should  be  stated  that  Lyon  &  Healy  are  well 
pleased  with  the  policy  they  adopted  two  years 
ago  of  referring  all  inquiries  from  a  town  whore 
dealers  are  located,  to  that  dealer.  The  move  has 
proven  a  wise  one  and  dealers  appreciate  it.  The 
house  has  been  buying  very  heavi'y  in  order  to 
have  as  large  and  complete  a  stock  as  it  is  pos- 
sible for:  a  johber  to  handle. 

Mr.  Goodwin  called  attention  to  the  big  and 
well  filled  record  bins  to  prove  the  faith  that  is 
in  him — namely,  that  we  are  going  to  have  a  fine 
big  trade  this  fall  and  winter. 


EVOLUTION  OF  THE  FIBRE  NEEDLE. 

Interesting  Facts  Brought  to  Light  in  a  Chat 
Anent  the  Needle  Made  by  the  B.  &  H.  Fibre 
Mfg.  Co. — How  Mr.  Hall  Invented  and 
Brought  Its  Merits  to  Notice. 


'-'-■-(  Special  to  The  Talking  Machine  Woi  1(1. ) 

'■  Chicago,  111.,  Oct.  7,  1908. 

"Do  you  mean  to  tell  me  that  this  company, 
with  its  ample  capital  and  this  factory  with  its 
interesting  machinery  and  intelligent  workmen 
and  workwomen,  is  simply  for  the  purpose  of 
producing  a  little  thing  like  this?"  The  above 
question  was  propounded  in  the  presence  of  the 
writer.  The  scene  was  the  factory  of  the  B.  &  H. 
Fibre  Mfg.  Co.,  Chicago;  the  ihquirer  was  a 
casual  visitor  to  the  plant ;  the  subject  of  the 
inquiry  was  a  fiber  needle  held  in  the  hand  of 
the  questioner,  and  the  man  interrogated  was 
F.  D.  Hall,  president  of  the  company. 


B 

ooooooooooo 


GKOUND  PLAN  OP  LYON  &  HEALY's  HECORD  DEPAItTlIENT. 
Cashier's  desk.     C — Customers'  counter.     D — liecord  room.  E- 

F — Ilallwa.y.     (; — Elevators. 


A — Record  bins. 

is  playing  into  room 

is  taken  upstairs  and  the  sale  completed  by  a 
selection  of  records.  Mr.  Prestonary  and  the 
phonographic  language  department  also  remain 
on  the  ground  floor.  After  the  visiting  dealer 
has  inspected  the  record  department  he  will,  of 
course,  stroll  through  a  convenient  door  into  the 
wholesale.  Here,  should  Mr.  Goodwin  happen  to 
be  out,  he  will  flnd  ready  ,to  show  him  around. 


-Window  in  which  machine 


Mr.  Hall's  answer  was  a  decided  affirmative, 
and  it  may  prove  interesting  to  relate  some  of 
the  facts  which  enabled  him  to  make  just  the 
reply  that  he  did. 

Six  years  ago  the  president  of  the  B.  &  H. 
was,  during  business  hours,  an  enthusiastic  and 
successful  real  estate  man.  In  his  evenings  at 
home  he  was  found  to  be  an  enthusiastic  but  not 


44 


THE  TALKING  MACHINE  WORLD. 


SALTER'S 

IMPROVED 

CABINETS 


ENTIRELY 
NEW  GOODS 


No.   T80.     Disc  Cabinet 


No.   T80,     Door  Open 


Records  lay  flat  to  Keep  them  from  warping. 
Shelves  lined  on  both  sides  with  g'reen  felt  to 
prevent  scratching.  Compartments  are  made 
to  hold  one  disc  only,  so  same  may  be  found 
instantly. 

We  are  the  ORIGINATORS  and  ONLY 
MANUFACTURERS  ot  this  style  of  Cabinets. 


SALTER  MANUFACTURING  CO. 


102  to  108  N.  Oakley  Avenue 


CHICAGO,  ILL, 


OUR  LATEST 
CATALOGUE 
SHOULD  BE  EV 
YOUR  HANDS. 
SEND  FOR  IT 
TO-DAY. 


Cabinet 


IMo.   783.     Door  Open 


THE  TALKING  MACfflNE  WORLD. 


F.  D.  HALL 


very  successful  operator  of  a  high-grade  talking 
machine.  This  statement  reflects  no  discreau  on 
the  machine  or  Oh  Mr.  Hall's  ability  to  do  a' very 
simple  thing,,  biit  rathgr  expresses  his  mental 
attitude,  as  he  was  not  satisfied  at  the  results 
obtained.  He  was  enthusiastic  regarding  the 
potentiality  of  the  records  he  played,  but  dis- 
contented with  the  effects  produced  from  the 
records  by  the  steel  needle.  With  no  thought  of 
producing  a  marketable  commodity,  but  simply 
for  his  own  benefit,  he  commenced  experiment- 
ing with  a  view  of  finding  some  material  which, 
when,  shaped  in  the  form  of. a  needle  and  placed 
in  the  needle  arm,  would  play  a  record  without 
the  scratching,  hissing,  rasping  sound  to  which 
he  objected.  The  story  of  the  various  stages  of 
progress  from  this  starting  point  to  the  fiber 
needle  as  it  exists  to-day  is  too  long'  a  story  to 
relate  here.  But  it  is  an  interesting  story  in  all 
its  phases.  The  detailed  narrative  of  his  inves- 
tigations to  find  the  correct  needle  material 
would,  if  told  in  detail,  remind  one  of  the  well- 
known  f9,cts  concerning  Mr.  Edison's  researches 
in  quest  of  a  suitable  material  for  the  diaphragm 
of  his  phonograph.  Suffice  it  to  say  that  when 
Mr.  Hall  finally  hit  oh  bamboo,  conquered  the 
tendencies  of  the  material  to  bend  by  making 
the  needle  triangular  in  shape  so  as  to  give  the 
necessary  support  to  the  point,  he  found  that 
he  not  only  had  conquered  the  deficiencies  he  im- 
puted, to  the  steel  needle,  hut  had  a  "pin"  which, 
instead  of  wearing  a  record,  would  tend  to  pre- 
serve it  indefinitely,  thus  enabling  the  music 
lover  whose  enthusiasm  enabled  him  to  pay  from 
$2  to  $7  for  a  record  of  a  master  composer, 
sung  or  played  by  a  master  artist,  to  feel  that 
he  had  made  a  permanent  investment.  The  ex- 
pressions of  interest  by  visitors  to  the  Hall 
home  soon  suggested  the  idea  of  marketing  his 
invention.  A  patent,  and  a  remarkably  compre- 
hensive one,  was  soon  obtained.  In  the  market- 
ing of  the  needle  prejudices  had  to  be  met  and 
overcome,  as  is  ever  true  of  a  radical  departure 
from  the  conventional.  The  present  sale  of  the 
fiber  needle  proves  that  this  is  rapidly  being 
accomplished.  Shipments  of  fiber  needles  are  not 
only  being  made  daily  to  all  parts  of  this  coun- 
try, but  to  all  parts  of  the  world.  A  visitor  to 
the  factory  is  impressed  with  the  apparently 
complicated  processes  necessary  to  produce  a 
simple  article.  On  one  side  ojE  the  large  floor  are 
stacks  of  imported  bamboo  poles  which  consti- 
tute the  raw  material.  These  poles  first  go  to 
the  circular  saw,  where  they  are  sawed  into 
blocks,  then  to  the  splitting  machine,  next  to  the 
polishing  machine,  thence  the  chemical  baths, 
of  which  there  are  three.  The  first  counteracts 
the  oil  in  the  fiber,  the  second  imparts  the  qual- 
ity of  stiffness,  and  the  final  volatile  bath  thor- 
oughly dries  it.  The  next  journey  is  to  the 
-pointing  machine,  and  last  of  all  the  smoothing 
machine.  Then  the  finished  product  goes  to  the 
packer. 


A  FINE  LINE  OF  CABINETS. 

Talking  Machine  Co.,  of  Chicago,  Show  a  Large 
Number  of  Styles  Made  Up  to  Match  Every 
Type  of  Victor  Machine — A  Feature  Dealers 
Should  Appreciate. 


(Special  to  The  Talking  Machine  World. ) 

Chicago,  111.,  Oct.  9,  1908. 
New  talking  machine  record  cabinet  stands, 
etc.,  have  been  simply  raining  in  the  West  the 
past  month.  The  Talking  Machine  Co.  of  Chica- 
go, always  in  the  front  ranks  of  western  progress, 
are  out  with  the  "cabinet  that  matches"  and 
which  is  one  of  the  most  artistic  things  in  the 
cabinet  line-  that  has  made  its  appearance  in  a 
long  time.  The  new  line  includes  a  cabinet  to 
match  every  type  of  Victor- machine.  Some  idea 
of  the  beauty  of  design  can  be  obtained  from  the 
cuts  shown  elsewhere  in  this  issue,  but  the 
cabinets  will  have  to  be  seen  themselves  to 
realize  the  fine  piano  finish,  the  artistic  carving 
and  the  symmetry  of  line.  A  distinctive  feature 
of  the  "cabinets  that  match"  is  the  fact  that  they 
are  finished  on  all  four  sides  and  therefore  they 
are  as  artistic  a  piece  of  furniture,  placed  in  the 
center  of  a  room,  as  backed  against  the  wall. 
With__  the  introduction  of  the  "cabinet  that 
matches,"  the  Talking  Machine  Co.  have  entered 
the  field  as  a  manufacturer  and  certainly  Man- 
ager Arthur  D.  Geissler's  latest  scoop  is  deserv- 


ONE  OP  THE  TALKING  MACHINE  CO.'S  LATEST. 

ing  of  earnest  consideration  by  all  talking  ma- 
chine dealers. 

In  chatting  on  the  relation  of  record  cabinets 
to  the  talking  machine  trade,  Mr.  Geissler  said: 
"I  have  always  believed  that  the  talking  machine 
cabinet  is  just  as  essential  to  an  outfit  as  a  horn. 
Many  people  have  lost  interest  in  their  talking 
machines  owing  to  the  fact  that  they  have  never 
heen  able  to  put  their  hands  on  the  record  they 
immediately  desired  to  play.  Many  heartaches 
have  been  caused  because  of  a  scratched  parlor 
table,  or  the  breaking  of  a  record  of  an  opera 
gem.  With  the  'cabinet  that  matches,'  the  dealer 
is  furnished  with  a  potent  argument  in  selling 
a  cabinet  at  the  same  time  with  the  machine. 
The  customer  buys  a  $60  outfit  with  some  rec- 
ords. He  has  added  a  piece  of  furniture  to  his 
parlor  which  is  in  harmony — an  outfit  complete 
within  itself.  Each  record  is  in  its  place,  and 
the  index  easily  denotes  that  place.  Under  these 
conditions  is  it  not  human  nature  for  the  cus- 
tomer to  want  to  fill  the  cabinet? 

"There  is  no  doubt  that  many  talking  machine 
dealers  have  neglected  the  cabinet  business  and 
therefore  a  powerful  means  for  increasing  profits. 


45 


Why  not  caljinets  for  records  as  well  as  bookcases 
for  books?  The  former  is  just  as  essential  as  the 
latter,  and  I  feel  that  the  day  is  not  far  distant 
-when  a  talking  machine  sale  will  not  be  con- 
sidered complete  without  a  cabinet." 


EDISON  BUSINESS  PHONOGRAPH. 

Chicago  Interests  Placed  in  the  Hands  of  the 
Business  Phonograph  Co.  of  Which  Edwin  C. 
Barnes  Is  Manager — Now  on  Wabash  Ave. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Oct.  10,  1908. 
The    Edison    Business    Phonograph    Co.,  of 
Orange,  N.  J.,  announced  last  month  that  in  ac- 
cordance with  their  broader  policy  of  establish- 


EDWIN    C.  BAliiNJSS. 


ing  dealers  to  extend  the  use  of  the  Edison 
business  phonograph  in  every  part  of  the  world 
they  have  appointed  the  Business  Phonograph 
Co.,  of  Chicago,  as  their  Chicago  dealers.  The 
announcement  continues  as  follows:  "Our  Chi- 
cago branch  will  be  discontinued,  but  in  this 
transfer  of  our  interests  we  have  carefully  ar- 
ranged for  the  same  service  as  formerly  through 
our  dealers. 

"We  are  pleased  to  state  that  Edwin  C.  Barnes, 


Edison  Jobber 
Zonophone  Distributor 


New  Design 
Wooden 
Disc  Record 
Racks 


Wire 

Record 

Racks 


RECORD  CABINETS 

SPRINGS 

for  all  makes  and  size  machines 

"TIZ-IT"  ^'^^  All-Metal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


46 


THE  TALKING  MACHINE  WORLD. 


QUICK  SALES  !  ! 
BIG    PROFITS  !  ! 

Write  to-day  for  Discounts. 


SOMETHING  NEW  FOR  VICTOR  MACHINES 


The  Tone  Controller 

^JT  Controls  the  tone  of  the  record-reproduction  and  re- 
"  quires  only  a  movement  of  the  horn  from  right  to  left  to 
obtain  all  the  expression  so  much  appreciated  by  lovers  of 
music. 

tfjr  Modifies  the  tone,  eliminates  the  scratch,  subdues  the  harsh- 
"  ness,  expresses  the  reproduction.    Prevents  mechanical  noise. 
Entirely  obscure  from  sight.    Easy  to  adjust.  Practical. 


The  Tone  Controller  Company 


H. 


N.  McMEIMIMElV 
Gen.  Sales  Agent 


PROVIDENCE,  R.  I. 


RETAILS   AT   7 Sc. 


formerly  our  western  manager,  will  conduct  the 
Businers  Phonograpli  Co.,  oi  Chicago." 

Since  the  above  announcement  was  made 
Mr.  Barnes  has  moved  the  office  of  the  Business 
Phonograph  Co.  from  304  Wabash  avenue,  where 
he  formerly  represented  the  Edison  business 
phonograph  for  several  years,  to  suite  936  First 
National  Bank  building.  He  is  certainly  to  be 
congratulated  on  the  result  of  his  energetic 
and  successful  work. 


EDISON  TO  VISIT  PACIFIC  COAST. 


Aboui  the  middle  of  September,  Thomas  A. 
Edison,  who  had  taken  a  trip  to  the  Pacific 
Coast  with  his  family,  returned  to  his  home  in 
Orange.  N.  J.,  delighted  with  his  journey.  Mr. 
Ediscn  had  been  in  San  Francisco,  but  had  never 
been  in  Oregon  or  Washington,  and  the  cities 
of  Seattle  and  Spokane  made  a  great  impression 
upon  him  as  marvels  of  American  enterprise  and 
progipss.    ;Mr.  Edison  is  in  splendid  health. 


ECHO-TONE 


ONE  MODEL 

(Interchangeable   attachments   for  all 
leading  machines.) 


This  picture  attracts  YOU 

How  much  MORE  will  the  ACTUAL 
HORN  attract  YOUR  PATRONS? 


Ask  us  to  explain  the  novel  plan  by  which 
we  are  interesting  dealers  everywhere. 

TH[  [CHO-IOII[  HORN  CO. 

Sole  Potcntccs  and  Manufocturers 

1 18-120  Park  Ave.      BROOKLYN,  N.Y. 


DEALERS  ORGANIZE  IN  BOSTON. 

American  Talking  Machine  Dealers'  Association 
a  Reality  After  Several  Years  Hard  Work 
on  the  Part  of  the  Originators — Officers 
Elected — Objects  of  the  Association  Set 
Forth  In  a  Self-Explanatory  Circular. 


(Special  to  The  Talking  Machine  World. » 

Boston,  Mass.,  Oct.  7,  1908. 

After  several  weeks  of  strenuous  labor  on  the 
part  of  its  originators,  the  American  Talking 
Machine  Dealers'  Association  is  now  well  under 
way,  with  a  full  set  of  officers,  a  headquarters 
at  43  Tremont  street  and  a  distinct  idea  of  just 
what  it  is  desired  to  accomplish. 

While  at  present  the  heads  of  the  new  organi- 
zation are  of  necessity  Eastern  men,  it  is  in- 
tended at  a  later  date  to  secure  a  wider  repre- 
sentation. William  A.  Pike  has  been  chosen  as 
president,  Maurice  J.  Harrison  as  treasurer, 
.George  W.  Lord  as  vice-president  and  Joseph 
W.  Foley,  secretary  and  counsel. 

The  originators  of  this  organization  have 
already  sent  out  two  self-explanatory  circulars 
to  the  members  of  the  talking  machine  trade, 
and  to-day  another  was  issued  which,  while  con- 
siderably more  conservative  than  the  others, 
gives  a  clearer  conception  of  the  needs  for  such 
an  organization.   This  circular  reads  as  follows: 

Boston,  October  7,  190S. 

Dear  Sir:  The  object  ot  this  circular  is  to  tell  you 
of  the  origin  and  purposes  of  the  American  Talliing 
Machine  Dealers'  Association,  and  to  invite  you  to  be- 
come a  member,  rl'ou  are  earnestly  urged  to  carefully 
read  the  following  paragraphs,  for  the  association  is 
solely  for  your  benefit  and  protection  :  and  wbether  you 
sell  one  or  one  hundred  machines  a  month,  it  is  equally 
important  that  you  should  take  part  in  this  movement 
which  we  believe  marks  the  beginning  of  a  new  and 
prosperous  epc-ch  in  the  talking  machine  trade. 

Tn  response  to  a  widely  distributed  circular  sent  out 
on  September  3.  by  Joseph  \Y.  Foley,  attorney  for  sev- 
eral Boston  retail  talking  machine  dealers,  asking  the 
sentiment  of  dealers  with  referenQe  to  forming  a  retail- 
ers' association,  a  surprisingly  large  number  of  replies 
were  received,  cordially  welcoming  the  suggestion  and 
v.ilunteering  support.  Dealers  from  as  far  distant 
points  as  Palm  Beach,  Fla.,  and  Seattle  Wash.,  were 
heard  from.  The  Talking  Machine  World,  and  a  num- 
ber of  other  trade  papers,  as  well  as  the  daily  press, 
commented  favorably  on  the  movement.  In  short,  the 
encouraging  reception  accorded  the  circular  on  all  sides 
conclusively  showed  that  there  was  need  for  just  such 
an  organization  and  that  the  dealers  had  long  fe!t  this 
need  and  were  only  too  eager  to  get  together  it  only 
some  one  would  take  the  lead. 

Accordingly,  another  circular  was  sent  out  calling  a 
meeting  of  all  interested  at  the  Revere  House.  Boston. 
September  i;!).  The  meeting  was  largely  attended,  and 
the  views  expressed  in  the  original  circular  were  heart- 
ily endorsed.  A  significant  feature  of  this  meeting  was 
the  attendance  and  enthusiasm  of  dealers  who  are  also 
members  of  the  Uetail  Furniture  Dealers'  Association. 
Tliey  told  of  the  great  Imiirovemcnt  In  retail  condi- 
tions in  the  furniture  trade.  Increased  profits,  better 
treatment  from  the  manufacturei-s,  less  competition, 
etc.,  br(!ughl  about  by  their  association  and  they  proph- 
esied even  greater  things  for  our  organization. 

Tile  above-nnmed  temporary  olllcers  were  elected.  Mr. 
rike  and  Mr.  Harrison  are  the  two  largest  exclusively 
letall  talking  machine  dealers  in  Boston.  Mr.  I'lke  has 
been  in  Ibe  business  e'even  years  and  Is  widely  known 
.'iiiioiig  the  trade  ns  a  vlgiirous  champion  of  dealers' 
lights.  Mr.  Harrison  Is  n  conservative  and  successful 
business  man  whose  Judgment  has  been  much  relied 
iip<Mi  ill  Iniiuguralliig  this  movement.  Mr.  Lord  Is  in 
the  first  rank  of  I.ynh's  business  men  and  a  conserva- 
tive adviser.    Mr.  Foley  Is  a  Boston  attorney  who  has 


given  special  attention  to  the  legal  aspect  of  the  talk- 
ing machine  trade,  with  reference  to  patent  and  con- 
tract law. 

Among  the  objects  souglit  Dy  the  association,  as  out- 
lined in  the  original  circular,  are  the  following  : 

1.  A  voice  in  determining  how  the  business  shall 
be  conducted. 

2.  Some  agreement  or  guarantee  from  the  manu- 
facturers binding  them.  At  present  dealers  are 
bound  to  evei-j-thing  and  they  to  nothing. 

3.  More  reasonable  restrictions  in  the  number 
of  selling  agents.  Many  people  having  no  estab- 
lished place  of  business  now  get  the  dealers'  dis- 
counts. 

4.  More  favorable  terms  for  the  return  of  old 
goods,  especially  when  the  sale  of  them  is  pre- 
vented by  the  manufacturers  bringing  out  improve- 
ments. 

5.  Two  prices  for  outtits — one  for  cash  and  one 
for  instalment — as  is  the  ease  in  all  other  kinds 
of  instalment  business. 

6.  An  outlet  for  stock  in  case  a  dealer  wishes 
to  go  out  of  business.  This  is  the  only  business 
in  which  there  is  no  such  outlet. 

7.  Free  legal  advice  regarding  contracts,  etc., 
and  the  making  of  test  cases,  when  necessary. 

8.  Mutual  assistance  in  tracing  -stolen  goods. 
We  expect  to  attain  the  abovft  objects  by  means  of 

friendly  and  diplomatic  suggestions  and  conferences 
with  the  manufacturers.  Through  meetings  and  corre- 
spondence we  will  learn  the  sentiment  of  the  trade  and 
the  secretary,  or  a  committee,  will  personally  urge  tbese 
views  upon  the  heads  of  the  various  concerns.  The 
manufacturers,  recognizing  that  we  are  the  real  busi- 
ness producers,  and  usually  the  court  of  last  resort  in 
deciding  what  make  of  machine  a  purchaser  will  take, 
will,  we  believe,  vie  with  each  other  in  making  all 
reasonable  concessions  to  the  retailer.  Perhaps  the 
greatest  value  of  the  association  will  be  in  deterring 
manufacturers  from  encroaching  upon  us  in  the  future : 
ten  thousand  dealers  banded  together  m  a  common 
cause  are  ten  thousand  times  as  strong  as  the  same 
number  in  our  present  unorganized  condition. 

All  of  the  officers  of  the  association  are  en- 
thusiastic over  the  prospects  of  the  association. 
The  jobbers  are  not  expected  to  join  this  asso- 
ciation, the  initiation  fee  into  which  is  $2,  with 
annual  dues  of  $3.  A  ftirther  meeting  will  be 
held  in  the  near  future. 


THE  MEXICAN  POLICE  BAND 


Makes  a  Great  Hit  in  New  York  and  Boston  

National  Phonograph  Co.  Have  a  Large  Num- 
ber of  Records  of  This  Band. 


The  Mexican  Police  Band,  which  rates  in  Mex- 
ico the  same  as  the  Marine  Band.  Washington. 
D.  C.  does  in  this  country,  arrived  in  New  York 
October  2.  This  is  the  first  time  this  great 
musical  organization  has  been  permitted  to  leave 
Mexican  soil,  special  permission  being  given  by 
President  Diaz,  as  a  compliment  to  the  United 
States.  The  following  day  they  played  for  an 
hour  on  the  steps  -of  the  Sub-Treasury  in  Wall 
street,  going  by  boat  Monday  evening  to  Boston. 
Mass.,  where  they  have  been  playing  at  the  New- 
England  Exposition.  On  returning  to  the  me- 
tropolis and  before  going  home,  Velino  M.  Preza, 
the  leader,  and  a  composer  of  note,  will  visit 
Orange,  N.  J.,  to  call  upon  Thomas  A.  Edison. 
Walter  Stevens,  manager  of  the  National  Phono- 
graph Co.'s  export  department,  will  accompany 
Senor  Preza  to  the  works.  The  recording  de- 
partment of  the  National  Co.  have  a  large  num- 
ber of  the  Mexican  Police  Band's  best  selections, 
taken  in  the  City  of  Mexico,  including  over  a 
dozen  ot  Leader  Preza's  own  compositions. 


THE  TALKING  MACHINE  WORLD. 


47 


TRADE  NEWS  FROM  CLEVELAND. 

Dealers  Report  Continued  Improvement  in  Busi- 
ness— September  Business  Excellent — How 
Various  Houses  Find  Conditions — Uses 
"Talker"  in  Vocal  Instruction — Plan  Outdoor 
Municipal  Moving  Picture  Shows  and  Phono- 
graph Recitals — Buescher  &  Son  Lease  New 
Quarters — Big  Sales  in  Columbia  Double 
Disc  Records — American  Cero-Phonograph 
Co.  Incorporate  This  Week.  ^ 


(Special  to  The  Talking  Mactiine  Woild.) 

Cleveland,  O.,  Oct.  9,  1908. 

Conditions  in  tallcing  machine  circles  in  Cleve- 
land and  adjacent  suburban  territory  are  natur- 
ally very  much  better,  and  are  all  the  while  im- 
proving. Dealers  look  for  an  increase  in  busi- 
ness, and  generally  are  making  preparations  to 
meet  it.  A  good  trade  in  the  wholesale  line  is 
reported,  and  the  past  month  has  been,  on  the 
whole,  very  satisfactory,  showing  considerable 
improvement  over  the  summer  months. 

Business  is  much  brisker  with  the  Eclipse 
Music  Co.  Mr.  Lowell,  manager,  said:  "There 
wa3  decided  improvement  in  business  in  Sep- 
tember, over  any  month  since  last  April.  Dealers 
are  taking  hold  of  the  Amberol  goods  of  the  new 
Edison  product  with  alacrity.  We  have  several 
thousand  dollars  worth  of  the  goods  already 
ordered  for  immediate  shipment,  but  are  unable 
to  All  the  orders,  owing  to  the  inability  of  the 
manufacturers  to  supply  us.  The  general  condi- 
tions of  the  trade  are  very  much  better,  and 
promise  a  splendid  fall  business." 

The  Federal  Manufacturing  Co.  are  very  busy, 
employing  a  very  large  force  in  the  manufacture 
of  the  Ideal  Horn.  Mr.  Devineau,  the  inventor, 
says  he  is  securing  orders  from  distributere  in 
all  sections  of  this  and  foreign  countries. 

The  manager  of  Keith's  Opera  House  made  a 
hit  when  he  put  on  grand  opera  numbers,  and 
announced  the  entertainment  as  "W.,  J.  Roberts 
and  His  Operatic  Stars."  At  the  solicitation  of 
the  manager  Mr.  Roberts  installed  a  Victor  Vic- 
trola,  playing  the  sextette  from  "Lucia,"  in  which 
Caruso,  Sembrich,  Scotti,  Journet,  Severina  and 
Daddi  sing.  The  leader  of  the  orchestra,  by 
means  of  a  clever  transposition,  adapted  the 
orchestration  to  the  pitch  of  the  artists'  voices, 
which,  coming  from  the  wonderful  cabinet,  pro- 
duces the  same  effect  as  though  these  high  sal- 
aried stars  were  singing  in  person  to  the  accom- 
paniment of  the  orchestra.  The  audiences  speak 
in  the  highest  terms  of  the  scheme  and  pro- 
nounce it  a  decided  hit. 

W.  H.  Hug,  of  the  National  Phonograph  Co., 
was  a  recent  visitor,  demonstrating  and  taking 
orders  for  the  new  Edison  combination  machines 
and  Amberol  records. 

H.  Prell,  a  singing  school  teacher  of  this  city, 
has  introduced  an  entire  new  feature  in  the 
manner  of  instruction  through  the  use  of  a  talk-, 
ing  machine.  "To  prove  the  merits  of  my  vocal 
method,  and  to  demonstrate  to  my  pupils  how 
they  are  progressing,  I  record  their  voices  upon 
an  Edison  phonograph,"  said  Mr.  Prell.  "To 
listen  to  one's  own  voice  is  not  only  interesting 
but  very  valuable  in  the  way  of  instruction.  By 


making  records  of  my  pupils'  voices  at  frequent 
intervals,  comparisons  show  what  progress  has 
been  made.  This  is  helpful  to  both  teacher  and 
pupil,  and  considering  the  expense  of  vocal  les- 
sons, and  the  opportunity  afforded  of  more  rapid 
advancement,  makes  it  well  worth  while  to 
record  the  voice.  The  records  made  during  the 
course  become  the  property  of  the  pupil,  and  will 
become  vastly  interesting  in  after  years."  Mr. 
Prell  uses  an  Baison  recorder  which  he  has  ad- 
justed to  his  special  purpose. 

Outdoor  municipal  moving  picture  shows 
phonograph  recitals  and  Shakesperean  entertain- 
ments as  an  outgrowth  of  the  park  band  concerts 
is  a  proposition  now  entertained  by  members  of 
the  service  board.  The  president  of  the  board  said 
he  had  attended  some  of  the  Sunday  concerts 
and  thought  interest  in  the  occasions  would  be 
heightened  by  adding  to  the  entertainments 
moving  picture  exhibitions  and  phonograph 
selections  with  the  music  programs.  It  is  the 
intention  to  purchase  machines  and  phonograph 
records  to  be  owned  by  the  city,  and  used  in 
connection  with  the  city  park  entertainments. 

Buescher  &  Son  have  leased  the  store  at  2010 
Ninth  street,  in  the  12-story  Scofleld  building, 
located  in  what  is  considered  the  business  center 
of  the  city,  and  are  fitting  it  up  preparatory  tD 
removal,  Oct.  15.  Mr.  Buescher  stated  business 
was  fairly  good  and  improving. 

Chas.  S.  Bourgeois,  local  manager  of  the 
branch  store  of  the  Columbia  Phonograph  Co.. 
1831  West  Twenty-flfth  street,  said:  "Trade  is 
reviving  very  nicely  with  the  colder  weather,  and 
with  the  shower  of  good  things  which  our  com- 
pany is  placing  on  the  market  in  the  way  cf 
double  disc,  new  motors,  new  reproducers,  etc., 
there  is  no  reason  that  I  can  see  why  we  should 
not  have  a  'hummer'  of  a  holiday  season  this 
year.  My  opinion  is  that  many  people  who 
were  compelled  to  deny  themselves  many  pleas- 
ures and  luxuries  last  year  are  going  to  make  up 
for  lost  time  and  loosen  up  their  purse  strings, 
and  we  talking  machine  people  ought  to  get  the 
benefit  of  a  good  part  of  it." 

Business  was  said  to  be  improving  at  Collister 
&  Sayles.  "Sales  of  machines  are  increasing, 
as  also  the  demand  for  records,"  said  Mr.  Dorn. 
"We  are  getting  busier  in  our  wholesale  depart- 
ment, and  as  the  season  advances  there  will  be 
less  reason  for  anxiety,  which  has  prevailed  for 
some  time.  We  must,  however,  await  the  con- 
clusion of  the  presidential  campaign  for  a  return 
of  normal  conditions." 

Mr.  McNulty,  manager  at  the  May  Co.'s,  said: 

"The  talking  machine  business  has  materially 
improved  during  the  past  three  or  four  weeks. 
We  made  several  sales  of  machines  of  the  higher 
grades,  and  the  sales  of  records  are  all  the  while 
increasing.  We  have  just  added  a  large  and  com- 
plete line  of  Edison  goods  to  our  stock  of  Victor 
and  Columbia  machines  and  records  and  are 
prepared  to  satisfy  the  most  exacting  tastes." 

Mr.  Probeck,  of  the  Columbia  Co.,  stated  that 
their  stock  of  double  disc  records  arrived  several 
days  ago,  and  the  sales  are  exceptionally  large. 
He  added:  "Customers  are  pleased  in  getting  an 
extra  selection  for  an  additional  nickel.    We  are 


highly  pleased  over  the  announcement  of  our 
company  that  they  have  purchased  the  factory, 
patents  and  rights  of  the  Indestructible  Record 
Co.  It  is  a  rounding  up  of  the  great  musical 
career  of  the  Columbia  Phonograph  Co." 

The  Tritt  Music  'Co.  are  doing  good  business  in 
both  the  talking  machine  and  automatic  depart- 
ments. 

W.  J.  Roberts,  Jr.,  reports  trade  as  nearly 
equal  to  a  year  ago,  and  that  it  is  improving 
daily.  "The  demand,"  said  Mr.  Roberts,  "is 
largely  for  the  higher  priced — the  best — instru- 
ments and  records  and  sales  are  very  satisfactory. 
The  new  Edison  attachment  and  four  minute 
record  are  in  great  demand." 

The  Bailey  Co.'s  manager  stated  he  thought 
business  would  improve  after  the  election  of 
William  and  not  before.  He  expressed  the  opin- 
ion that  the  double-faced  record  was  a  trouble- 
some proposition  and  would  result  in  loss  both 
to  the  manufacturer  and  dealer.  The  stamp  de- 
partment of  the  company  had  their  semi-annual 
opening  on  the  8th,  on  which  occasion  they  made 
their  headquarters  in  the  rooms  of  the  talking 
maclilne  department.  Refreshments  were  fur- 
nished the  hundreds  of  visitors;  music  from  the 
machines  and  pianos,  and  one  lady  drew  a  $40 
Zonophone,  each  visitor  having  been  furnished 
a  gratuitous  chance. 

At  Hartwell's  Phonograph  store,  3032  Lorain 
avenue,  business  was  reported  as  improving. 
Owing  to  ill-health,  Mrs.  Hartwell  wishes  to  dis- 
pose of  her  store. 

Robbins  &  Emerson,  the  Arcade  talking  ma- 
chine dealers,  say  they  have  been  busier  the  past 
few  weeks  than  for  some  time  previous.  They 
are  having  fine  sales  of  Red  Seal  records. 

The  American  Cero-Phonograph  Co.  has  incor- 
porated and  established  an  office  at  606,  the  Cuy- 
ahoga building.  The  incorporators  are  F.  B. 
Hall,  Geo.  Somnitz,  Fred  F.  Klingman,  C.  J.  Neal 
and  Jas.  B.  Scott.  The  intention  of  the  company 
is  to  manufacture  an  automatic  machine  in 
several  different  sizes,  playing  serially  a  number 
of  cylinder  records.  The  company  expect  to 
soon  have  a  factory  in  operation. 


HOW  A  BRYAN  SIGN  EEAD. 


Of  course  it  may  have  been  simply  an  acci- 
dent but  the  crowd  on  the  Great  White  Way 
certainly  enjoyed  reading  a  sign  outside  of  an 
arcade  where  sheet  music  is  sold  to  add  to  the 
profits  derived  from  the  slot  machines.  The 
sign  read: 

HEAR  BRYAN'S  SPEECHES. 

I  nside. 


"THE  YAMA=YAMA  MAN." 

Hit  of  "The  Three  Twins  " — 25  Cents. 


'AS  LONG  AS  THE  WORLD  ROLLS  ON. 

Great  Ballad  Success — 25  Cents. 


At  a  short  distance  the  descriptive  matter 
in  the  sign  was  indistinct  and  the  effelt  of  the 
three  headlines  standing  out  boldly,  one  above 
the  other,  can  well  be  imagined. 


You're  Losing  Money  Every  Day  You  Wait 


The 


SHRP=SHAVR  SAFETY  RAZOR 


A  r 


Is  the  Quickest  Selling  and  Biggest  Business-Building  Proposition  You've 

Ever  Had  a  Chance  1o  Get  In  On. 

A  complete  Safety  Razor,  with  a  money-back  guarantee  FOR  25  CENTS — an  absolutely  virgin  field 
of  customers  to  draw  from— A  CONTINUOUS  SALE  OF  BLADES —a  magnet  that  pulls  a  mass  of 
new  buyers  into  your  store  for  shaving-soap,  strops,  and  all  shaving  accessories — and  a  clear  profit  of  5" 
per  cent,  on  every  single  one  of  the  hundreds  of  razor  sales — that's  exactly  what  you're  losing  every  day 
you  delay  in  putting  in  a  stock  of  Shrp-Shavr  Razors. 

I-Iave  you  read  our  advertising  in  the  Saturday  Evening  Post,  the  associated  Sunday  Newspapers,  and 
other  big  circulation  publications?  We're  telling  every  man  in  this  country  about  the  Slirp-Shavr.  We  are 
getting  hundreds  of  inquiries  from  your  territory  and  from  every  town  and  city  in  America.  We  have  already 
shipped  to  23  different  countries  and  they  are  coming  hack  for  more. 

We're  spending  thousands  of  dollars  to  create  customers  for  you.  Co-operate  with  us.  Do  your  share 
and  get  your  share.  We're  working  tooth  and  nail  for  you  in  the  magazines.  Won't  you  take  your  part  of 
the  profits  that  are  waiting  for  you? 

Write  your  jobber,  or,  if  he  will  not  supply  you,  order  direct,  and  get  your  share  of  the  SHRP-SH.'WR 
'  SHRP-SHAVR  RAZOR  with  one  blade,  per  dozen,         $2  00 
BLADES,  five  in  a  pkg.,  per  doz.  pkgs  ,  2.10 
STROPPERS,  per  doz.  .75 

SHRP-SHAVR  RAZOR  COMPANY,  70  Duane  St ,  New  York 


PRICES 


RP-SHAVR  RAZOR  CO. 
0.8  PUANE;.Sr.,NEW  VOR^^ 


48 


THE  TALKING  MACHINE  WORLD. 


NEWS  OF  THE  CINCINNATI  TRADE. 

Cool  Weather  Helps  Business — Expensive  Ma- 
chines in  Demand — The  Victrola  on  Instal- 
ments— New  Victor  Records  Stimulate  Sales — 
New  Edison  Records  and  Attachments  Favor- 
ably Received — Taft  Pleased  at  Wurlitzer 
Display — Columbia  Co.  News — Geo.  Islen 
Music  Co.  In  Hands  of  Receiver. 

(Special  to  The  Talking  Machine  W"o;ld.) 

Cincinnati,  O.,  Oct.  9.  1908. 

The  cool  weather  that  we  had  in  the  latter 
part  of  September,  improved  the  talking  machine 
business  very  materially,  making  the  people  look 
for  indoor  amusements,  and  reminding  them  of 
tne  talking  machine,  which  had  been  neglected 
during  the  warm  weather.  It  also  caused  quite 
a  revival  in  the  instalment  business,  but  contrary 
to  expectations  the  demand  was  not  for  the  new 
style  Victor  "O"  machine,  but  ran  largely  into  the 
more  expensive  types. 

A  new  market  has  been  created  for  the  Vic- 
trola. In  the  rast  the  purchases  were  largely  oy 
people  who  were  in  a  position  to  write  out  a 
check  for  the  goods  as  soon  as  purchased,  but 
now  they  are  being  bougnt  on  the  instalment 
plan,  the  same  as  pianos.  This  opens  a  large 
field,  which  has  hitherto  been  given  little  atten- 
tion by  the  dealer. 

The  splendid  list  of  records  which  the  Victor 
Co.  put  out  for  October,  have  had  a  big  demand, 
aiding  verj^  materially  in  bringing  in  Victor 
owners  who  have  been  neglecting  their  machines 
during  the  summer  months.  The  double-faced 
records  are  being  awaited  with  much  interest. 
The  salability  of  these  records,  however,  is  still 
in  great  question,  and  as  soon  as  tney  arrive 
the  dealers  will  undoubtedly  give  all  of  their 
energy  to  the  sale  of  the  double-sided  records, 
as  the  demand  will  undoubtedly  be  exceptional. 

The  feature  of  the  month,  however,  was  the 
new  Amberol  records,  and  the  new  style  Edison 
machines  and  attachments,  which  was  very  un- 
fortunate that  the  factory  could  not  supply  these 
records  and  attachments  at  the  proper  date. 
Kach  dealer  had  practically  only  samples  of 
these  goods,  and  was  only  in  a  position  to  take 
orders,  and  not  in  a  position  to  make  any  de- 
liveries or  sales.  As  a  consequence,  quite  a 
number  of  sales  aggregating  large  amounts  will 
be  carried  over  into  October,  and  should  have 
been  credited  to  September  business. 

The  writer  finds  that  most  of  the  dealers  in 
this  section  of  the  country  are  of  the  opinion 
that  the  new  records  and  new  machines  have 
come  to  stay,  as  the  new  four  minute  records 
and  attachments  will  undoubtedly  boom  the  busi- 
ness to  large  proportions,  and  assist  very  mate- 
rially in  making  a  success  of  the  ho'.iday  season. 
The  trade  in  this  part  of  the  country  is  making 
solid  but  slow  progress,  and  undoubtedly  in  a 
few  months,  will  be  in  the  same  condition  it  was 
before  the  panic  came  on.  Every  dealer's 
stock  is  of  the  lowest  possible  size,  and  the 
jobbers  can  confidently  look  forward  to  a  steadily 
increasing  business  in  aa  lines. 

Dealers  also  are  in  good  shape  on  account  of 
the  fact  that  they  have  gotten  rid  of  all  dead 
stock,  and  they  will  discriminate  very  carefully 
when  purchasing  supplies  in  the  future.  The 
Taft  and  Bryan  records  are  being  exploited  very 
extensively  by  the  Rudolph  Wurlitzer  Co..  and  a 
feature  of  the  trade  is  a  splendid  window  display 
of  the  Taft  records. 

During  his  stay  in  Cincinnati,  Mr.  Taft  passed 
the  Rudolph  Wurlitzer  Co.  every  morning,  on 
his  way  to  the  Sinton  hotel.  He  invariably 
paused  when  he  passed  their  display  windows, 
and  seemed  to  be  very  much  pleased  with  same. 
He  undoubtedly  was  familiar  with  every  detail 
of  this  window  1  efore  many  days,  but  it  always 
seemed  to  have  the  same  attraction  for  him. 

S.  H.  Nichols,  manager  of  the  Columbia  Pliono- 
grapb  Co.'s  local  store,  spent  a  very  pleasant 
vacation  during  September,  at  Atlantic  City  and 
other  eastern  points.  He  announces  that  the  Co- 
lumbia Indestructible  cylinder  record,  with 
special  reproducer  to  play  same,  has  every  indi- 
cation of  being  as  large  a  seller  as  the  double 
disc  record.    These  new  records  are  expected  by 


the  loth  of  this  month,  when  they  will  be  ready 
for  delivery.  Inquiries  received  so  far  indicate 
a  very  large  demand.  Mr.  Nichols  said  further: 
"Local  business  is  showing  a  steady  improvement 
and  we  are  very  much  encouraged  with  the  show- 
ing made  during  September,  which  actually 
shows  an  increase  over  a  year  ago.  Our  busi- 
ness on  the  large  double-faced  disc  records, 
which  we  received  this  month  both  in  10  and 
12-inch  sizes,  has  been  a  surprise  to  us.  These 
records  are  simply  taking  the  market.  Our  trade 
in  records  has  been  exceptional.  We  are  already 
100  per  cent,  ahead  of  any  month  last  year.  The 
dealers  are  sending  in  larger  orders  and  the  fall 
trade  is  going  forward  in  a  very  satisfactory  way. 
Our  talking  machine  business  has  been  doing 
nicely.    We  consider  the  outlook  very  good." 

The  George  Ilsen  Music  Co.  will  soon  be  a 
thing  of  the  past.  As  the  trade  knows,  this 
company  have  been  in  the  hand  of  a  receiver  for 
some  time,  and  a  strenuous  effort  has  been  made 
to  close  out  the  stock  on  hand,  which  Mr.  Ilsen 
states  amounts  to  about  $30,000.  The  company 
are  now  in  the  hands  of  Scott  Bonham,  receiver. 
Geo.  Ilsen  leaves  for  Hickory  Nut  Gap,  N.  C. 
within  the  next  two  weeks,  where  he  will  enjoy 
a  much  needed  rest  from  business  cares.  Mr. 
Ilsen  and  wife  will  have  quarters  at  the  Esmer- 
alde  Inn  where  they  will  spend  at  least  six 
months.  Mr.  Ilsen  is  well  known  to  the  talking 
machine  and  record  trade  and  is  one  of  the  few 
honorary  members  of  the  National  Dealers'  Asso- 
ciation. 

The  Milner  Music  Co.  reports  fine  September 
business,  showing  slight  improvement  over  Au- 
gust. The  present  month  is  doing  nicely  and 
holds  prospects  of  being  a  very  busy  month. 
In  the  talking  machine  trade  the  Edison  ma- 
chines and  records  are  in  good  demand.  Man- 
ager Strief  says  there  is  quite  a  demand  for 
attachments  to  old  machines  whereby  the  new 
four  minute  records  may  be  adjusted.  These 
attachments  are  apparently  in  larger  demand 
than  the  new  machines.  The  campaign  records 
are  poor  sellers. 


COLUMBIA  DOTJBLE-DISC  CATALOG. 


The  Columbia  Phonograph  Co.  have  just  issued 
their  catalog  of  double-disc  records.  It  is  a  most 
imposing  publication  of  over  seventy  pages,  con- 
veniently classified  and  arranged  alphabetically. 
It  also  contains  a  list  of  the  Fonotipia  double-disc 
grand  opera  records.  The  catalog  is  neatly  gotten 
up,  carefully  edited  and  reflects  the  greatest 
credit  on  the  gentlemen  concerned  in  its  com- 
pilation. 


A  VICTOR  ENTHUSIAST 


Is  John  Van  De  Walle,  Who  Boasts  That  the 
Victor  Trade-Mark  Is  Part  and  Parcel  of 
Him — Shows  His  Hand  in  Good  Faith. 


Speaking  of  Victor  enthusiasts,  it  is  safe  to  say 
there  are  few  in  the  country  to  compare  with 
John  Van  De  Walle,  proprietor  of  the  Van  De 


NOVEL  DISPLAY  OF  VICTOE  TUADE-IIAEK. 

Walle  Music  Co.,  of  Seymotir,  Ind.,  whose  "strong 
left  arm"  we  reproduce  herewith,  showing  the 
famous  trade-mark  of  the  Victor,  "His  Master's 
Voice,"  which  was  tattooed  on  his  arm  about 
seven  years  ago.  It  is  something  so  novel  that 
we  take  the  liberty  of  reproducing  it,  as  we  feel 
sure  it  will  interest  the  entire  trade.  It  is  cer- 
lainiy  effective  and  original  advertising. 

The  Victor  Distributing  &  Export  Co.,  New 
York,  speak  of  their  September  business  as  being 
far  ahead  of  expectations.  The  work  of  Messrs. 
Williams,  Moody  and  Moffat  is  of  the  gilt-edge 
order,  and  results  follow. 


'URLITZER 

UP-TO-DATE 

AUTOMATIC 

MUSICAL 

INSIRUMEKIS 


THfe 

5UITyiBlE 

FOR  ALL 

PUBLIC 
PUCES 


OPtRATED  BYP[RFORATTD  PAPtR  ROLLS 


URcFcA^ofi 

ON-LINE 

MAILED 
UPON  REQUEST 


THE  TALKING  MACHINE  WORLD. 


49 


TRADE  IN  THE  MONUMENTAL  CITY. 

September  Business  Close  to  Normal — Columbia 
Double  Disc  Records  Well  Received — New 
Columbia  Dealer  in  Towson,  Md. — Good  Re- 
port from  Sanders  &  Stayman — What  Other 
Houses  Are  Doing — A  Good  Winter  Trade 
Expected. 

(Special  to  The  Talking  Machine  World.) 

Baltimore,  Md.,  Oct.  7,  1908. 

The  statements  of  the  various  tallying  machine 
dealers  in  this  city  clearly  indicate  that  the  hard 
times  of  last  spring  and  summer  have  entirely 
disappeared,  in  so  far  as  this  city  is  concerned, 
and  that  the  coming  winter  will  find  the  business 
equal  to  that  of  any  previous  year.  Everywhere 
that  the  representative  of  the  Talking  Machine 
World  visited  to-day  he  was  told  that  the  Sep- 
tember business  in  the  way  of  sales  of  machines 
and  records  was  excellent,  and  that  the  dealers 
are  happy  over  the  prospects. 

Manager  Lyle,  of  the  Columbia  Phonograph 
Co.,  announced  that  the  company's  double  records 
have  been  in  great  demand  ever  since  the  public 
became  aware  of  their  existence,  and  that  the 
calls  for  them  have  been  extremely  heavy.  The 
dealers  have  taken  hold  of  these  records  and  find 
a  readier  sale  for  them  than  was  anticipated. 
Several  of  the  dealers,  in  fact,  have  purchased 
all  of  those  catalogued.  The  local  store,  says 
Manager  Lyle,  is  meeting  with  great  success  with 
the  cylinder  records  of  the  Indestructible  Record 
Co.,  the  entire  catalog  of  which  have  also  been 
taken  over  by  several  of  the  dealers. 

W.  A.  Cooper,  the  traveling  representative  of 
the  local  store,  is  lining  up  the  dealers  in  Vir- 
ginia on  the  Columbia  goods  exclusively. 

Louis  Hergenrather,  Jr.,  of  Towson,  Md.,  has 
become  the  exclusive  representative  of  the  Co- 
lumbia disc  machine  and  records,  the  Columbia 
cylinder  machines  and  records,  and  the  new  Co- 
lumbia indestructible  records  in  that  town, 
which  is  the  county  seat  of  Baltimore  County.  He 
reports  that  business  the  past  month  has  been  re- 
markably good  in  his  territory. 

President  G.  Wright  Nicols,  of  Sanders  &  Stay- 


man,  who  handle  the  Victor  and  Columbia  ma- 
chines, reports  that  he  has  had  an  excellent  busi- 
ness all  during  the  month  of  September.  The 
demand  for  the  political  records  has  been  ex- 
tremely heavy.  Mr.  Nicols  also  reports  that  he 
has  had  many  visits  from  the  officers  and  men  of 
the  Italian  Cruiser  Ettore  Pleramosca,  who  have 
purchased  a  number  of  the  machines  to  take 
along  with  them  when  they  leave  this  port  the 
present  week.  This  cruiser  has  been  in  the  Bal- 
timore harbor  for  three  weeks,  and  previous  to 
its  arrival  here,  had  been  on  a  three  years'  cruise. 
The  men  have  not  only  been  contented  with  the 
purchase  of  the  machines,  but  have  also  well 
supplied  themselves  with  a  great  number  of  rec- 
ords so  that  the  music  on  board  the  ship  while  at 
sea  will  not  become  monotonous.  Their  favorite 
records,  however,  have  been  those  of  the  Italian 
operas. 

Manager  Grottendick,  of  E.  P.  Droop  &  Sons 
Co.,  agents  for  the  Victor  and  Edison  machines 
and  records,  announces  that  the  September  busi- 
ness has  been  away  above  the  average  of  that  of 
several  months  previously.  He  states  that  he 
anticipates  an  immense  sale  of  the  new  Edison 
attachment  to  play  the  four  minute  Amberol  rec- 
ords in  consequence  of  the  number  of  advance 
orders  now  on  hand  at  the  local  store.  The  fac- 
tory hands  at  Orange,  N.  J.,  have  been  working 
day  and  night  to  get  ahead  on  the  advance  orders. 

Fred  Scheller,  who  is  looking  after  the  local 
interests  of  the  Star  talking  machines  and  rec- 
ords, says  that  he  has  every  reason  to  predict  one 
of  the  most  successful  winters  in  the  local  trade 
that  the  dealers  have  known.  The  sales  during 
the  month  of  September  were  away  above  those 
of  the  several  months  before  and  are  increasing 
each  week.  He  is  having  a  good  run  on  the 
sentimental  records,  while  the  others  are  also 
holding  up  their  end. 


The  Douglas  Phonograph  Co.,  Inc.,  New^ork, 
have  signed  the  dealers'  contract  with  the  Victor 
Talking  Machine  Co.,  Camden,  N.  J.,  and  have 
been  placed  on  the  list.  Their  branch  in  Newark, 
N.  J.,  has  followed  suit. 


DOUBLE  ZONOPHONE  RECORDS. 

Announced  to  be  Ready  Early  This  Month. 


A  line  of  double  disc  Zonophone  records,  to  be 
ready  early  in  October,  was  announced  by  the 
Universal  Talking  Machine  Mfg.  Co.,  Newark,  N. 
J.,  in  the  subjoined  circular,  under  date  of  Sep- 
tember 24,  in  part  as  follows: 

"To  the  Trade — We  have  decided  to  put  on  the 
market  double  record  discs.  Enclosed  you  will 
find  copy  of  the  first  list  of  150  records  (300  selec- 
tions). We  would  like  to  have  you  examine  the 
catalog  carefully  and  note  how  we  have  paired 
up  the  records,  giving  you  two  different  selec- 
tions of  about  the  same  class.  The  selections  are 
the  very  best  that  can  be  had,  and  we  will  con- 
tinue to  catalog  only  the  best.  We  will  advertise 
the  Zonophone  product  more  than  we  have  done 
heretofore.  We  will  get  out  double  side  records 
each  month. 

"The  retail  price  of  the  double  record  discs  will 
be  65  cents.  We  expect  to  be  able  to  make  ship- 
ment of  the  first  list  of  double  side  records  about 
October  1. 

"We  have  also  decided  on  an  exchange  proposi- 
tion as  follows: 

"To  allow  you  to  return  one  Zonophone  single 
side  10-inch  record  providing  you  order  three 
double  side  Zonophone  records  and  pay  for  two 
double  side  Zonophone  records.  No  broken  rec- 
ords or  records  of  other  make  will  be  accepted, 
and  you  must  order  three  times  the  amount  of 
double  side  records  that  you  are  returning  of 
the  single  side,  in  order  to  be  entitled  to  credit 
as  per  above. 

"The  single  side  records  must  be  returned  at 
once  and  the  order  for  the  double  side  records 
received  at  our  office  on  the  exchange  proposi- 
tion as  per  above  not  later  than  November  1. 
Dealers  and  jobbers  must  not  offer  this  exchange 
proposition  to  consumers. 

"On  and  after  October  1,  the  list  price  of  the 
10-inch  single  side  records  will  be  50  cents.  On 
and  after  October  1,  12-inch  single  side  records 
will  list  at  75  cents." 


LOUIS  BUEHN  &  BROTHER 

45  NORTH  NINTH  STREET,  PHILADELPHIA 


SPECIAL"'^*'^  illustration 
rrr^^^^r^rr^^rr^  shows  our  No.  123 
Cylinder  Cabinet.  Best  value  in  the 
country.  Large  discount.  Cata- 
logue for  the  asking. 


Announce  the  opening  of  their  new  branch 
house  at 

14  IV.  IVIapRet  Square 


The  same  high-class  service  that  has  been 
the  rule  at  our  Philadelphia  house  will  pre- 
vail. Edison  dealers  in  Central  Pennsyl- 
vania cannot  afford  to  overlook  this  oppor- 
tunity for  a  saving  both  in  time  and  cost  of 
transportation.  If  you  have  not  signed  with 
us  we  solicit  correspondence. 

LOUIS  BUEHN  &  BROTHER 


PHILADELPHIA 


Everything  for 
Talking  Machine 


HARRISBURG 


50 


THE  TALKING  MACHINE  WORLD. 


OUR  FOREIGN  CUSTOMERS. 

Amount    and    Value    of    Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


COLUMBIA  CO.'S  OPEN  LETTER. 

Policy  for  the  Coming  Season  Has  Been  De- 
termined and  Is  Being  Acted  Upon — Just 
What  the  Columbia  Program  Is. 


(Special  to  The  Talking  Machine  Wcild. ) 

Wasbington,  D.  C,  Oct.  8,  1908. 
Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  Yorlv. 

SEPT.  14. 

Belfast,  59  pkgs.,  $2G1;  Berlin,  6  pkgs.,  $146; 
Bombay,  15  pkgs.,  ?335;  17  pkgs.,  $717;  7  pkgs., 
$5C0;  Bradford,  25  pkgs.,  $119;  Hamburg,  3  pkgs., 
$130;  Hong  Kong,  9  pkgs.,  $183;  Liverpool,  84 
pkgs.,  $377;  109  pkgs.,  $466;  London,  29  pkgs., 
$758;  111  pkgs.,  $2,638;  12  pkgs.,  $318;  Manches- 
ter, 155  pkgs.,  $691;  125  pkgs.,  $531;  Puerto 
Barrios,  4  pkgs.,  $125;  Rio  de  Janeiro,  21  pkgs., 
$812;  Sanchez,  9  pkgs.,  $692;  Sheffield,  50  pkgs., 
$188;  Sydney,  59  pkgs.,  $8,970;  Yokohama,  4 
pkgs.,  $198. 

SEPT.  21. 

Acajutla,  3  pkgs.,  $136;  Bangkok,  3  pkgs.,  $125; 
6  pkgs.,  $300;  Guayaquil,  3  pkgs.,  $334;  Havana, 
3  pkgs.,  $125;  Havre,  1  pkg.,  $228;  Liverpool, 
140  pkgs.,  $850;  London,  14  pkgs.,  $600;  60  pkgs., 
$1,419;  Manila,  16  pkgs.,  $1,243;  Maracaibo,  2 
pkgs.,  $250;  Newcastle,  70  pkgs.,  $273;  Rio  de 
Janeiro,  14  pkgs.,  $1,384;  31  pkgs.,  $1,951;  Rome, 
1  pkg.,  $120;  Singapore,  16  pkgs.,  $635;  Trinidad, 
10  pkgs.,  $271;  Vera  Cruz,  48  pkgs.,  $858. 
SEPT.  28. 

Berlin,  4  pkgs.,  $167;  Glasgow,  56  pkgs.,  $281; 
Havana,  5  pkgs.,  $200;  London,  20  pkgs.,  $503; 
658  pkgs.,  $4,069;  Madras,  27  pkgs.,  $632;  Milan, 
19  pkgs.,  $324;  Nassau,  116  pkgs.,  $624. 

OCT.  3. 

Bradford — 25  pkgs.,  $106;  Buenos  Ayres,  94 
pkgs.,  $3,251;  18  pkgs.,  $580;  Cardiff,  35  pkgs., 
$168;  Curacao,  4  pkgs.,  $200;  Glasgow,  105  pkgs., 
$406;  Havana,  23  pkgs.,  $1,19G;  6  pkgs.,  $100; 
Halifax,  G  pkgs.,  $110;  Liverpool,  116  pkgs.,  $350; 
London,  182  pkgs.,  $4,496;  74  pkgs.,  $1,941;  506 
pkgs.,  $5,480;  791  pkgs.,  $9,757;  Madras,  1  pkg., 
$88;  Montevideo,  1,407  pkgs.,  $26,236;  Rio  de 
Janeiro,  5  pkgs.,  $199;  3  pkgs.,  $238;  Vera  Cruz, 
129  pkgs.,  $1,775. 


E.  G.  EVANS  BEGINS  TRAVELS. 

Monday  E.  G.  Evans,  formerly  with  the  Uni- 
versal Talking  Machine  Mfg.  Co.,  Newark,  N.  J., 
commenced  to  call  on  the  trade  for  the  Victor 
Distributing  &  Export  Co.,  New  York,  for  the 
first  time. 


Gentlemen — When  the  National  Talking  Ma 
chine  Jobbers'  Association  issued  the  fallowing 
statement,  we  have  reason  to  feel  pretty  sure 
they  ,did  not  have  the  Columbia  Phonograph  Co. 
in  mind:  "The  jobbers  hope  that  the  factories 
will  very  soon  determine  their  policy  for  the 
coming  season  and  remove  the  uneasy  feeling 
that  is  now  apparent  among  the  trade."  Because, 
as  far  as  the  Columbia  Phonograph  Co.  is  con- 
cerned, our  policy  is  not  only  determined  for  the 
coming  season  but  it  is  already  doing  business 
and  a  lot  of  it. 

This  company  has  bsen  working  more  closely 
with  the  dealer  all  through  the  past  season  of 
depression  than  ever  before  in  its  history.  Be- 
fore -vfre  made  one  of  the  several  moves  that  have 
been  so  significant  this  fall,  we  took  into  fullest 
consideration  the  problem  that  has  faced  the  dealer 
from  the  first  day  he  went  into  the  business — and 
more  especially  lately — and  our  whole  aim  has 
been,  and  now  is,  to  remove  once  and  for  all, 
all  the  unsettling,  not  to  say  impossible,  condi- 
tions that  the  dealer  has  had  to  meet,  and  to 
dissolve  completely  that  same  feeling  of  uneasi- 
ness that  has  been  so  much  aggravated  by  vari- 
ous arbitrary,  ill-advised,  and  half-considered 
proclamations  and  ultimatums  from  other  manu- 
facturers. 

As  far  as  our  influence  could  be  made  to  reach, 
we  have  been  settling  conditions  while  others 
have  been  attempting  most  recklessly  to  unsettle 
them.  Our  program  has  been  pretty  simple.  We 
have  never  had  a  minute's  doubt  as  to  the  exact 
details  of  that  program,  and  we  have  now  carried 
it  through  to  completion.  We  and  our  dealers 
have  already  .buckled  down  to  order-filling. 

It's  something  of  a  program,  too — simple  as 
it  is — now  you  see  it  all  mapped  out: 

1.  Columbia  double  discs,  65  cents.  Here  is  the 
dealer's  one  biggest  and  most  vexatious  problem 
solved  in  a  minute.  Instead  of  forcing  the  dealer 
by  every  means  in  our  power  to  carry  an  impos- 
sible stock  of  records  we  offer  him  an  absolutely 
complete  assortment  at  an  investment  of  about 
$200 — covering  the  full  catalog  of  about  500 
10-inch  records — 1,000  selections.  That's  bound 
to  look,  under  any  circumstances,  and  especially 
under  present  circumstances,  very  different  from 
the  unhealthy  scheme  of  putting  up  to  the  dealer 
the  necessity  of  carrying  several  thousands  of 
records,  and  then  taking  on  an  additional  line 


®  DO  YOU  MEET  THE  DEMAND  ^ 


One  c>(  llic  41  Record  Cabincla  sliown  in  our  new  CATALOG 
OK  MUSIC  ROOM  TURNITURE 


FOR 

VERNIS  MARTIN 
IMT.  ROOKWOOD 
DECORATED  AND 
INLAID  DESIGN 

CABINETS  ? 

They  help  sell  expen- 
sive machines 

BUY  THEM  FROM 

Cadillac  Cabinet  Co. 

DETROIT,  IVIICH. 


cf  double-sided  records  "just  to  meet  the  present 
demand." 

2.  Columbia  indestructible  cylinder  records, 
35  cents.  Thus  we  enable  the  dealer  to  carry 
not  only  a  complete  line  of  disc  records  but  in- 
destructible cylinder  records  also.  Moreover, 
these  cylinder  records  fit  any  machine  on  the 
market;  the  dealer  can  sell  them  to  any  man  who 
owns  a  cylinder  machine  of  any  make.  And  this 
with  no  necessity  of  further  complicating  his 
stock  by  adding  a  special  line  of  machines  wlLh 
an  extra-fine-thread  feed.  "Indestructible"  is  a 
word  of  extraordinary  significance  to  the  dealer; 
his  records  reach  him  without  the  slightest 
chance  of  breakage,  and  stay  with  him  until 
sold,  with  absolutely  no  loss  and  no  deterioration 
in  any  shape  or  manner  from  any  cause. 

3.  Exclusive  selling  rights  for  exclusive  Co- 
lumbia dealers.  No  "uneasiness"  in  that — except 
for  the  dealer  who  stands  in  his  own  light! 

4.  Exclusive  jobbing  rights  for  exclusive  Co- 
lumbia jobbers.  No  "unsettling"  in  that  pro- 
gram— except  for  the  jobber  who  waits  too  long 
to  make  connections! 

The  biggest  talking  machine  program  ever 
outlined — offered  just  at  the  time  when  the  trade 
most  needed  it!    And  there  you  are! 

Columbia  Phonograph  Co.,  Gex'l. 
Geo.  W.  Lyle,  General  Manager. 


REVOLUTION  IN  PHOTOGRAPHY. 


A  new  process  in  photography  has  just  been 
invented  by  a  young  Englishman — a  process  that 
seems  certain  to  revolutionize  all  methods  of 
printing  from  negatives  and  that  suggests  a 
simple  solution  of  the  difficult  problem  of  color 
photography.  Frank  W.  Donisthorpe,  of  Bath,  is 
the  inventor.  The  Donisthorpe  process  does 
away  entirely  with  light  in  printing  and  substi- 
tutes for  it  a  dye,  which  is  applied  to  the  nega- 
tive and  then  transferred  by  mere  contact  to  a 
piece  of  white  paper  coated  with  a  film  of  gela- 
tine. 

Photography,  a  leading  British  magazine,  de- 
scribes the  process  briefly  as  follows: 

'  The  negative  to  be  printed  is  immersed  in 
what  is  practically  a  vanadium  toning  both  for 
five  minutes.  This  bath  is  called  the  'harden- 
ing bath.'  It  is  then  rinsed  for  two  minutes  and 
placed  in  a  strong  dye  solution,  also  for  five 
minutes.  A  piece  of  gelatined  paper  is  soaked 
in  water  for  two  minutes,  and  then  the  negative, 
being  taken  out  of  the  dye  solution  and  rinsed, 
is  laid  face  downward  on  it,  and  the  two  are 
squeezed  into  contact.  After  remaining  in  con- 
tact for  a  few  minutes  the  paper  is  gently  pulled 
off,  dipped  for  a  moment  in  methylated  spirit, 
blotted  off  and  is  a  finished  print,  which  in  five 
minutes  is  dry.  The  negative,  after  the  paper  is 
stripped  from  it,  is  put  back  into  the  dye  for 
half  a  minute  or  so,  and  is  then  ready  to  have 
a  fresh  piece  of  paper  squeezed  to  it,  and  so  on. 
A  single  treatment  in  the  'hardening'  bath  fits 
it  for  an  indefinitely  large  number  of  prints  to 
be  made  from  it  in  this  very  simple  and  direct 
method." 

It  will  be  noticed  that  this  process  is  not  un- 
like that  of  mimeographing.  The  whole  process 
can  be  performed  in  any  light;  the  printing 
paper,  not  being  sensitized,  can  be  exposed  to 
any  light,  and  the  negative,  once  hardened,  can 
lie  used  any  number  of  tiipes,  the  dyes  being 
washed  out  of  it  and  new  ones  applied  whenever 
a  new  color  is  desired. 

By  making  three  negatives  through  colored 
.ulass,  one  for  each  of  the  three  primary  colors, 
dyeing  one  blue,  one  red  and  one  yellow  and 
printin,!;-  these  one  over  the  other,  just  as  three 
color  half-tones  are  printed,  it  seems  as  if  a  good 
photograph  in  colors  could  be  printed  direct  from 
the  negative. 


CHANGE  NAME  AND  LOCATION. 

The  Standard  Graphophone  Co.,  of  Los  An- 
.i;oles,  Calif.,  have  discontinued  their  business  in 
that  city  and  will  shortly  open  in  Oakland,  Calif., 
under  the  name  of  the  Oakland  Graphophone 
Co. 


THE  TALKING  MACHINE  WORLD. 


53 


MILWAUKEE'S  BUDGET  OF  NEWS. 

Supplying  Heavy  Demand  for  New  Styles  of 
Machines,  Records  and  Attachments  Keep 
Trade  Busy — New  Columbia  Style  Creates 
Interest — Association  Formed  by  Dealers — 
Those  Interested — A.  D.  Herriman's  Clever 
Sign — Victor  Entertains  Crowds  at  State 
Fair — George  Huseby  Closes  Branch — Other 
Interesting  Trade  News. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  Oct.  8,  1908. 
The  question  of  securing  the  trade  is  not  so 
important  to  Milwaukee  dealers  just  at  this  time 
as  the  matter  of  being  able  to  supply  the  de- 
mands of  the  trade.  Wholesalers  in  practically 
all  lines  are  experiencing  the  greatest  difficulty 
in  securing  stocks,  especially  in  the  new  ma- 
chines and  equipment,  from  their  factories,  and 
this  fact  is  proving  to  be  a  serious  obstacle  just 
at  the  time  when  retailers  all  over  the  State  are 
hustling  to  restock  in  preparation  for  the  fall 
trade,  which  is  already  under  way.  It  seems  to 
be  the  natural  thing  that  both  retailere  and  trade 
are  interested  in  the  latest  in  the  talking  ma- 
chine field,  and  wholesalers  say  that  the  factories 
are  taxed  to  the  utmost.  Demand  for  the  new 
Edison  attachments  and  new  four-minute  Am- 
berol  records  is  exceeding  all  expectations  of 
wholesalers  and  retailers,  and  the  greatest 
trouble  in  securing  stocks  seems  to  be  experi- 
enced in  this  line.  The  new  styles  of  the  Victor 
and  the  Columbia,  together  with  the  new  double 
records,  are  creating  no  end  of  interest,  and  de- 
mand is  greater  than  the  supply. 

General  business  is  very  satisfactory.  The 
wholesale  trade  is  still  in  excess  of  retail,  owing 
to  the  fact  that  dealers  are  still  ordering  heavily 
in  anticipation  of  heavy  sales  this  fall  and  early 
winter.  The  retail  trade  is  showing  decidedly 
more  life  and  great  things  are  being  looked  for, 
not  only  in  the  Milwaukee  field,  but  all  over 
Wisconsin.  Dealers  are  contrasting  the  bright 
prospects  now  in  view  compared  with  the  dark 
outlook  of  a  year  ago.  Money  is  especially  plen- 
tiful in  Wisconsin,  owing  to  the  abundant  crops 
and  the  excellent  prices  which  are  being  received. 
General  manufacturing  is  now  estimated  to  be  at 
about  80  per  cent,  of  the  normal,  confidence  is 
being  fast  restored,  and  little  fear  is  being  held 
concerning  the'  outcome  of  the  fall  elections. 
Dealers  say  that  they  were  never  better  pleased 
with  the  outlook  than  at  the  present  time. 

The  new  B.  Y.  style  Columbia  has  just  arrived 
in  Milwaukee  and  is  creating  considerable  in- 
terest in  the  talking  machine  field.  The  machine 
comes  in  a  mahogany  cabinet,  with  an  extra 
heavy  spring  and  a  12-inch  turntable,  all  of 
which  are  factors  in  its  future  success,  say  some 
of  the  dealers.  The  machine  is  listed  at  $G5,  a 
half-way  price  between  the  $50  and  the  $100 
Columbia,  and  indications  are  that  this  will  be  a 
popular  inducement  to  the  buyer. 

Milwaukee  talking  machine  dealers  have 
formed  an  association  for  the  purpose  of  mutual 
protection  and  regulation  of  sales  and  prices. 
The  need  of  such  an  organization  has  been  felt 


for  some  time,  and  it  is  expected  that  it  will 
be  successful  from  the  start.  The  organization 
was  perfected  recently  by  a  gathering  of  some 
of  the  dealers  at  the  establishment  of  Lawrence 
McGreal,  174-176  Third  street,  preceded  by  a  din- 
ner at  the  Plankington  House.  Officers  of  the 
new  association  elected  are  as  follows:  Presi- 
dent, E.  B.  Gennerich;  secretary,  Harry  W.  Krie- 
nitz;  treasurer,  C.  C.  Warner.  Others  present 
were  George  Huseby,  Charles  H.  Iddings,  Simon 
Goerke,  George  H.  Eichholz,  E.  P.  Piasecki,  P.  C. 
Struebing,  and  A.  B.  Mallott.  Present  plans  are 
for  the  holding  of  business  meetings  fortnightly 
during  the  coming  winter.  Arrangements  are 
also  being  completed  for  the  formation  of  a  State 
association  among  Wisconsin  dealers,  and  it  is 
expected  that  the  new  organization  will  be  com- 
pleted by  Christmas. 

A.  D.  Herriman,  Milwaukee  manager  of  the 
Columbia  lines,  is  well  known  for  his  hustling 
ideas  of  advertising  and  business  push,  and  his 
latest  innovation  is  proving  to  be  a  winner  as  a 
business-getter.  The  well-known  manager  has 
constructed  a  large  portable  sign  which  relates 
the  Columbia  plan  of  $1  weekly  payment  for 
machines,  and  each  day  this  is  taken  by  a  couple 
of  salesmen  in  a  rig  down  into  the  factory  dis- 
tricts. A  Columbia  machine  and  a  line  of  rec- 
ords are  stored  away  in  the  rig,  which  is  always 
on  hand  as  the  factory  force  of  some  of  the  big 
plants  emerge  at  the  dinner  hour.  The  Columbia 
machine  "gets  busy,"  the  salesmen  talk,  and  the 
sign  speaks  for  itself,  and  the  result  is  that  the 
plan  is  daily  selling  machines  to  the  working 
classes  of  Milwaukee.  Industrial  conditions  in 
the  city  are  fast  returning  to  the  normal  basis, 
money  is  becoming  more  plentiful  with  the  work- 
ingman  now  that  he  has  plenty  of  work,  and  he 
is  feeling  more  inclined  to  become  interested  in 
"talkers." 

One  of  the  most  popular  places  at  the  recent 
Wisconsin  State  Pair,  held  in  Milwaukee,  was  the 
headquarters  of  the  Milwaukee  Daily  News, 
where  a  Victor  machine  from  the  establishment 
of  Lawrence  McGreal,  174-176  Third  street,  enter- 
tained the  busy  crowds  with  extracts  from  the 
speeches  of  William  Jennings  Bryan.  The  voice 
of  the  orator  could  be  plainly  heard  across  the 
street,  and  there  were  some  interesting  scenes 
about  the  tent.  "Why,  I  don't  see  Mr.  Bryan," 
said  one  woman  who  had  met  the  Democratic 
leader  during  one  of  his  Wisconsin  visits.  The 
multitude  laughed  while  the  woman  crowded  her 
way  into  the  tent  expecting  to  see  Mr.  Bryan. 

The  new  Columbia  double  records  have  made  a 
decided  hit  in  Milwaukee,  and  the  only  thing 
that  is  troubling  dealers  is  the  fact  that  they  are 
unable  to  secure  the  new  records  fast  enough  to 
satisfy  the  demand. 

"The  new  double  records  are  bound  to  be  a  big 
thing,"  said  A.  D.  Herriman,  Milwaukee  manager 
for  the  Columbia  Co.  "Any  number  of  the  deal- 
ers are  interested  in  the  records,  and  all  are  most 
enthusiastic  over  the  future  of  the  records.  The 
100  samples  that  we  received  went  in  one  day, 
and  now  we  are  waiting  for  more.  The  Columbia 
Taft  records  have  been  selling  and  inquiries  are 
arriving  for  the  new  Bryan  records.  Business 


has  been  tip-top  for  the  past  month,  and  the  pros- 
pects are  that  the  month  of  October  will  be  a 
winner  for  the  Columbia  in  Wisconsin  terri- 
tory." 

C.  H.  Wilson,  general  manager  of  the  National 
Phonograph  Co.,  recently  spent  a  day  with  his 
friend,  Lawrence  McGreal,  the  genial  Milwaukee 
jobber  and  retailer. 

George  Huseby,  well  known  retailer  of  the  Vic- 
tor and  Edison  lines,  has  discontinued  his  Grand 
avenue  establishment  and  has  removed  part  of 
his  stock  to  the  main  store  at  454  Grove  street. 
Mr.  Huseby  has  opened  a  new  establishment  on 
the  fourth  floor  of  the  Enterprise  building,  where 
an  exclusive  talking  machine  line  will  be  han- 
dled. 

A  new  Auxetophone,  recently  sold  to  the 
Plankington  Hotel,  in  Milwaukee,  by  Lawrence 
McGreal,  is  arousing  considerable  interest  among 
the  patrons  of  the  well-known  hostelry.  The 
Auxetophone  is  being  used  in  connection  with 
Bach's  Symphony  Orchestra,  and  is  proving  to 
be  a  most  valuable  adjunct.  Only  the  Red  Seal 
records  are  being  used. 

The  senior  member  of  Paulus  Bros.,  well-known 
talking  machine  dealers  of  Manitowoc,  Wis.,  in 
company  with  his  wife,  were  recent  Milwaukee 
visitors. 

Sales  of  the  new  October  records  on  all  ma- 
chines are  proving  to  be  very  satisfactory.  De- 
mand is  good  for  both  the  Taft  and  Bryan  rec- 
ords as  the  campaign  advances,  and  the  recent 
visit  of  both  candidates  to  Milwaukee  has  aroused 
more  interest  in  the  line  than  formerly.  Dealers 
all  over  the  State  are  most  optimistic  over  the 
future  of  the  new  Edison  Amberol  records,  and 
the  trade  in  general  seems  to  be  enthusiastic 
over  these  records.  The  new  double  records  of 
the  other  companies  promise  to  be  winners  also, 
judging  from  present  sales  and  inquiries. 

Lawrence  Lucker,  head  of  the  Minnesota 
Phonograph  Co.,  of  Minneapolis,  recently  stopped 
over  in  Milwaukee  while  on  his  way  home  from 
an  eastern  trip. 

The  first  two  machines  of  the  new  Victor  O. 
style  to  be  sold  in  Milwaukee  were  recently  dis- 
posed of  by  the  Hoeffler  Mfg.  Co.  through  J.  H. 
Becker,  Jr.,  manager  of  the  talking  machine  de- 
partment. Mr.  Becker  is  enthusiastic  over  the 
prospects  of  the  new  machine  and  believes  that 
sales  in  the  line  are  to  be  heavy.  Mr.  Becker 
is  now  personally  superintending  the  Edison 
business  phonograph  line  because  of  his  close 
intimacy  with  the  trade  and  his  intricate  knowl- 
edge of  the  machine.  Some  very  flattering  sales 
to  some  of  the  leading  manufacturing  companies 
of  Milwaukee  have  been  made,  among  them  the 
Cutler-Hammer  Co.,  where  two  machines  were 
placed.  Mr.  Becker  has  placed  a  machine  on 
trial  at  the  offices  of  the  Northwestern  Mutual 
Life  Insurance  Co.,  of  "^Milwaukee,  and  present 
indications  are  that  several  machines  will  be 
disposed  of  here  and  an  entry  made  into  a  most 
profitable  and  valuable  field. 

Lawrence  McGreal,  jobber  and  retailer  at  174- 
176  Third  street,  recently  made  an  over-Sunday 
visit  at  the  home  of  his  father-in-law,  at  Dixon, 
111.    Mr.  McGreal  was  accompanied  by  Hughie, 


1 


A  Tip: 


Live  Issues  for  Season  1908=1909! 

Victor  Machines  and  Double  Discs 
Columbia  Indestructible  Cylinders 


<]f  Dealers  will  find  tHese  tHe  money  makers 
for  the  coming  season. 

<]f  It  always  pays  to   keep  in  touch  with — 


BENJ.  SWITKV,  :2T  East  14th  Street,  New  Vork 


VICTOR   AND    irVDEISTRUCXIBLE  JOBBER 


54 


THE  TALKING  MACHIKE  WORLD. 


one  of  his  little  sons,  well  known  to  the  Wiscon- 
sin talking  machine  trade. 

E.  C.  Milner,  talking  machine  dealer  of  Wau- 
kesha, Wis.,  recently  spent  a  day  in  Milwaukee, 
restocking  and  calling  upon  the  local  trade. 

The  largest  floor  space  devoted  to  talking  ma- 
chine exhibits  in  Wisconsin  is  possessed  by  the 
Hoeffler  Mfg.  Co.  A  remarkable  display  of  Vic- 
trolas,  Reginas  and  machines  of  both  the  Edison 
and  Victor  lines  is  now  on  exhibit  on  the  floor, 
and  together  with  the  big  automatic  Pian  Or- 
chestrel,  is  attracting  hundreds  of  visitors  each 
week. 


RECORD  BULLETINS  FOR  NOVEMBER,  1908 


NEW  EDISON  RECOBDS. 


YOTTR  BANK— AND  YOTJ. 

Why  is  a  hank  so  commonly  the  most  pros- 
perous business  institution  in  town?  On  his 
'•goods"  your  banker  makes  but,  say,  6  per  cent; 
and  on  your  goods  you  make,  say,  25  per  cent. 
Why  ought  not  the  difference  in  prosperity  to 
be  in  your  favor?  The  bank  keeps  its  dollars 
moving — tries  at  any  time  to  have  on  hand  no 
more  "surplus  stock"  than  will  safely  avoid  be- 
ing out  of  the  "goods"  when  called  for  by  the 
customer. 

Applying  that  same  princip'e  in  your  own  busi- 
ness, what  might  results  not  be — considering 
your  larger  margin  of  profit?  But  this  is  so  sim- 
ple and  sure  that  too  many  merchants  will  go 
on  ignoring  it.  It  is  strange  but  true  that  the 
easier  and  simpler  the  remedy,  the  more  we 
doubt  its  worth.  Human  nature  seems  to  de- 
mand something  complicated  and  mysterious — 
something  always  in  the  distance  and  never  right 
close  at  hand  waiting  to  be  improved  to-day. 
But  you  can't  get  away  from  the  fact  that  the 
policy  which  makes  the  bank  successful  applied 
to  your  own  "goods"  would  make  you  propor- 
tionately successful. 


9972  The  Love  Kiss — Intermezzo.  .  .X.  Y.  Military  Band 

9973  Are  You  Sincere':  Jiyron  G.  Harlan 

3974  It  s  the  Pretty  Things  You  Say  Amy  Butler 

9975  Popular  Straight  Jigs  John  Kimmble 

9976  When  Highland  ilarj   Danced  the  Highland 

Fling   Edward  il.  Favor 

9977  I'm  Starving  for  One  Sight  of  You.  .  .  .il.  Komain 
997S  I  Think  I  See  My  Brother  Coming  Now.  .A.  Collins 
9979  Golden  Blonde  .".  ..American  Sympnony  Orchestra 
99S9  When  You  and  I  Were  Young,  Maggie. W.  Oakland 

99S1  Just  As  I  Am  Anthony  and  Harrison 

9982  Evening  Star   Thomas  Chalmers 

99S3  After  Sunset — Intermezzo  .  .  Edison  Concert  Band 

*99S4  I'm  a  Yiddish  Cowboy  Edward  Meeker 

99S5  It  Looks  Like  a  Big  Night,  To-night  

Collins  and  Harlan 

9986  Love  Me  Like  I  Like  to  be  Loved  Ada  Jones 

99S7  fliindel's  Largo   Hans  Kronold 

99SS  A  Morning  in  Mrs.  Keillv's  Kitchen ..  Steve  Porter 

99S9  Take  a  Little  Kide  with  Me  

Dorothv  Kingslev  and  Edward  Meeker 

9990  My  Dream  of  the  V.  S.  A.."  Frederic  liose 

9991  Dancing  Spirits  Albert  Benzie 

9992  Faded  Koses   James  F.  Harrison 

9993  Jim  Jackson's  Aff inity .  .  Ada  Jones  &  Len  Spencer 

9994  Come  \N  here  My  Love  Lies  Dreaming  

Knickerbocker  Quartette 

9995  The  Crater  March   Edison  Military  Band 


COLTJMBL^  INDESTRUCTIBLE  RECORDS. 


ATTXETOPHONES  FOR  GATJMONT  CO. 


The  Victor  Distributing  &  Export  Co.,  New 
York,  recently  negotiated  a  very  profitable  deal 
with  the  Gaumont  Co.,  manufacturers  of  mov- 
ing picture  appliances,  of  the  same  city,  in  which 
a  number  of  Auxetophones  figured.  V.  W.  Moody, 
the  clever  assistant  of  Manager  Williams,  cap- 
tured the  prize. 


882 

tsS3 
SS4 
885 

SS6 
8S7 
888 
889 
b90 

891 

892 

893 
S94 
895 

896 

897 
898 

899 

900 
901 
902 
903 

904 

905 


2d  B^iment,  Conn.  N.  G.  March ....  Military  Band 
You  Have  Always  Been  the  Same  Old  Pal.  .H.  Kurr 
Ev'ryone's  in  Love  with  Someone . Dorothy  Kingsley 
A  Coon  Wedding  in  Southern  Georgia  ( Origi- 
nal)  Quartette 

Playing  Hookey   Ada  Jones 

Minerva  Intermezzo  Orchestra 

Take  Me  'Round  in  a  Taxicab  Ed.  M.  Favor 

Don't  Take  Me  Home  Rob  Roberts 

Southern  Fantasie  (Mandolin  solo)  (Original) 

S.  Siegel 

Cheer  Up  :  Cherries  Will  Soon  Be  Ripe  

Byron  G.  Harlan 
Jim  Jackson's  Affinity  (Original  sketch).... 

Spencer  and  Jones 

Amoureuse.  Waltz   Military  Band 

All  Hail  the  Power  James  F.  Harrison 

Medley  of  Schottisches  (Accordion  solo)  (Origi- 
nal)  John  J.  Kimmel 

My  Brudda  Sylvest'  (Sung  in  the  "Merrv-go- 

Round")   Collins  and  "Harlan 

It's  the  Pretty  Things  You  Say  Amy  Butler 

Come  on  Down  Town — Waltz  (Geo.  M.  Cohan) 

Militarv  Band 
Whey  Highland  Mary  did  the  Highland  Fling 

Billy  Murray 

When  the  Summer  Days  are  Gone   Quartette 

Life  in  Vienna — Waltz   Orchestra 

The  Dance  of  Sing  Ling  Foo  Arthur  Collins 

The  First  Rehearsal  for  the  Huskin'  Bee  (Origi- 
nal sketch)   Stanley  and  Porter 

In  the  Morning   Steve  Porter 

Sunbeam  Dance  (Barn  Dance)  Militarv  Band 


One  firm  in  Shanghai  which  has  a  general 
agency  for  the  American  talking  machines,  is 
selling  large  quantities  of  machines  and  discs. 
They  establish  agencies  in  all  ports. 


Only  the  steady  and  persistent  fisherman 
catches  the  net  profits. 


COLUMBLi  10-INCH  DOUBLE-DISC  RECORDS 

A409  Jolly  Good  Fellows  (Stein  Songs).  Herbert  John- 
son. Baritone  solo,  bv  Mr.  F.  Wheeler,  orch. 
accomp. 

Every  Mother's  Son  There  Sang  "The  Wearing  of 
the  Green."    Joe  Hallander.    Sung  by  the  Co- 
lumbia Quartette,  orch.  accomp. 
A590  The  Soldier's  Song,  from  "Serenna."  Hermann 
Lohr.     Orch.  accomp. 
Jack  and  Jill.    Stephen  Jarvis.  Trio. 
A591  You  Have  Always  Been  the  Same  Old  Pal.  Ernest 
R.  Ball.    Tenor  solo,  orch.  accomp. 
Don't  Be  Cross  with  Me.    Jos.  Howard.  Soprano 
solo.  orch.  accomp. 
A592  Honeymooning.    E.  A.  Paulton.    Tenor  solo,  orch. 
accomp. 

Pat  O'Brien's  Automobile.     Steve  Porter. 


SOJVIETMIING     TO     TEUU    YOUR  CUSTOiVlERS 


A  Talking  Machine  Without  A  Cabinet 


to  keep  the  recor(js  in  is  like  a  paraide 
without  a  band. 

What  an  advantage  to  have  a  hand- 
some, well  finished  Cabinet  to  put  the 
machine  on  and  to  take  care  of  the 
records.  Without  a  Cabinet  you  set  the 
machine  just  any  old  place  and  as  for 
the  records  they  are  all  over  the  house 
getting  broken,  lost  and  dirty,  and  even 
if  you  have  them  all  together  you  have 
to  go  through  them  all  to  find  a  record. 

At  a  very  modest  cost  all  this  is 
eliminated  and  you  have  a  piece  of  furni- 
ture that  does  credit  to  any  surroundings. 


The  records  are  indexed  so  you  can 
lay  your  hand  on  "The  Merry  Widow" 
one  second  and  find  a  Caruso  or  a  Taft 
or  Bryan  Record  the  next. 

Of  course  you  want  the  best  Cabinet. 
Just  like  everything  else,  there  is  a  best 
Cabinet  for  Records  and  we 

THE  UDELL  WORKS 

OF    INDIANAPOLIS,    IND.,    U.    S.  A., 

Make  them  for  Victor  Discs 
and  Edison  Cylinders. 


WRITE       ROR       CATALOG       A  IV  D  PRICES 


-\593-  On  Calvary  s  Brow.     Tenor  and  baritone  duet, 
organ  accomp. 
I'hro-w  Out  the  Life  Line.     Rev.  E.  S.  L'fford. 
Tenor  and  baritone  duet,  organ  accomp. 
A594  Wishes.     Benj.  Jerome.     Comic  duet.  Baritone 
and  tenor,  orch.  accomp. 
When  You  First  Kiss  the  Last  Girl  You  Love, 
from   "A  Stubborn  Cinderella."     Tenor  solo, 
orch.  accomp. 

A595  "Where  Are  You  Going,  My  Pretty  Maid?"  A. 
J.  Caldicott.    Mixed  quartette. 
Sing  Me  to  Sleep.    Edwin  Greene.  Contralto  solo, 
piano  accomp. 
A596  It's  Up  to  You  to  Do  the  Rest.    Karl  L.  Hoschna. 
Soprano  and  baritone  duet,  orch.  accomp. 
A   Little   German   Trouble.     Sadler  Monologue. 
Orch.  accomp. 
A597  GoTinod's  Serenade.  "La  Berceuse."    Cornet  solo. 
Morceau  D'Elevation.    'S'lctor  Buot.  Saxaphone 
solo. 

A598  Mi   Amor    (Polka).   Band.     Prou-Frou  (Valse). 
Band. 

A599  Waltz  Melodies  from  the  operetta.  "The  Man  with 
Three  Wives,"-  Franz  Lehar.  Orch. 
Medley  March.    Band.    Introducing  popular  suc- 
cesses. 


COLTTMBLA.  12-INCH  DOUBLE-DISC  RECORDS 


AoOTl  Martha  Overture.     Flotow.     Played  by  Banda 
Espanola. 

Humorous  Paraphrase  on  "I'm  Afraid  to  Come 
Home  in  the  Dark."  J.  B.  Lampe.  Descrip- 
tive band. 

A5072  Down  in  Georgia  on  Camp-Meeting  Day.  Xathan 
Bivins.    Comic,  orch.  accomp. 
Peerless  Minstrels.    Orch.  accomp. 
A5073  Operatic  Fantasie.  Violoncello  solo,  piano  accomp. 
Salut    D' Amour    (Loves    Greeting).  Edward 
Elgar ;  arr.  by  Alfred  Roth.    'S'iolin  solo. 


SYMPHONY  SERIES. 


A5074  Am  Meer.    Schubert.    Baritone  solo  in  German 

by  Anton  \an  Rooy. 
Der  Asra.     Rubinstein.     Sung  in  German  by 

Anton  Yan  Rooy. 
A5075  "Otello,"   II   Credo.     Verdi.     Baritone  solo  in 

Italian  by  Taurino  Parvis.  orch.  accomp. 
"Bigoletto,"'  Pari  Siamo.    Verdi.    Baritone  solo 

in  Italian  by  Taurino  Parvis,  orcn.  accomp. 
A5076  "Zaza."     Zaza.  Piccola   Zingara.  Leoncavallo. 

Sung  in  Italian  by  Virgilio  Bellatti.  Baritone 

solo. 

"Rolando  di  Berllno,"  Preghiera  di  Giovanni. 
Leoncavallo.  Sung  in  Italian  by  Virgilio  Bel- 
latti. 

A5077  Lo  !  Hear  the  Gentle  Lark.   Sir  Henry  R.  Bishop. 

Sung  by  Ruth  Vincent,  with  flute  obligate  by 
Albert  "Fransella. 
"La  Perle  du  Brezil."    David.    Sung  in  French 
by  Ruth  Vincent,  with  flute  obligato  by  Albert 
Fransella. 

A5078  "II  Barbiere  di  Siviglia."  Cavatina  'Una  Voce 
Poco  Fa.    Rossini.    Sung  m  Italian  by  Lillian 
Blauvelt.    Soprano  solo,  orch.  accomp. 
Madrigal.    Gaston  Lemaire.    Sung  in  French  by 
Chas.  Gilibert.    Baritone  solo. 


RESTRAINED  FROM  PRICE  CUTTING. 

Woonsocket  Pawnbrokers  Were  Selling  Edison 
Records  to  Edison  Agents  Below  Price. 


(Special  to  The  Talking  Machine  World.) 

Providence,  R.  I.,  Sept.  30,  1908. 

Judge  Arthur  L.  Brown  last  -week  granted  in 
the  Federal  Court  the  prayer  of  the  Ne-(v  Jersey 
Patent  Co.  and  the  National  Phonograph  Co., 
joint  plaintiffs,  for  a  restraining  order  to  issue 
against  James  Donnelly  and  La'svrenee  Fahey, 
pa-n-nbrokers,  of  Woonsocket,  prohibiting  them 
from  disposing  of  certain  phonographic  records 
involved  in  a  suit  at  law. 

According  to  the  declaration,  the  contracts 
entered  into  between  the  plaintiffs  and  dealers 
in  the  records  bind  the  latter  not  to  dispose  of 
the  records  at  less  than  35  cents  apiece.  The 
cartons  containing  the  records  have  a  printed 
notice  reciting  the  conditions  prohibiting  this, 
and  providing  that  the  use  of  the  records  is 
forfeited  whenever  they  are  purchased  at  less 
than  the  regular  price. 

William  Quimby,  attorney  for  the  plaintiffs, 
said  that  the  defendants  had  sold  to  certain 
agents  of  the  plaintiffs  certain  records  at  cut 
prices. 


TOM  F.  MURRAY  A  VISITOR. 


Tom  F.  Murray,  general  manager  of  the 
Wooden  Phonograph  Horn  Co.,  Syracuse,  N.  Y.. 
was  in  New  York  recently  looking  after  his 
financial  investments  and  arranging  to  increase 
the  output  of  his  company.  They  have  a  large 
contract  with  the  Columbia  Phonograph  Co., 
General,  and  other  business  of  large  propor- 
tions is  being  figured  upon. 


A  Pittsburg  (Pa.)  music  house  reports  the  sale 
of  three  'Victor  'Victrolas  recently  through  play- 
ing a  selection  from  "Cavalleria  Rustlcana,"  sung 
by  Caruso:  certainly  music  is  hard  to  resist 


THE  TALKING  MACHINE  WORLD. 


55 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


anism  shown  in  Fig.  4.  Fig.  7  is  an 
elevation,  partly  in  developing  section  along 
tlie   line  gz,    of   a   detail   of   the  mechanism 


(Specially  prepai-ed  for  The  Talking  Machine  World.) 

Washington,  D.  C,  Oct.  7,  1908. 
Talking    Machine.     Montagu    Samuel,  New 
Yorlf.    Patent  No.  895,046 

The  object  of  this  invention  is  to  provide  im- 
proved means  whereby  the  delicate  mechanism 
of  sound  production,  particularly  in  disc  record 

machines,  is  pro- 
tected and  in  which 
this  protection 
shall  serve  to  dead- 
en or.  destroy  the 
sound  produced  by 
physical  contact  be- 
tween the  disc  and 
stylus. 

Figure  1  shows  a 
side-view  of  a  talk- 
ing machine  pro- 
vided with  im- 
proved cover,  the 
latter  being  shown 
in  section;  Fig.  2 
is  a  top  view  of  the 
device  when  re- 
moved from  the 
talliing  machine;  Fig.  3  is  a  bottom  view  thereof, 
and  Fig.  4  a  rear  view  from  which  the  attach- 
ments adapted  to  inclose  the  horn  support  are 
omitted. 

SouND-Box  FOR  Machines  for  Recording  and 
Reproducing  Sound.  John  C.  English,  Camden, 
N.  J.,  assignor  to  the  Victor  Tallting  Machine 
Co.,  same  place.    Patent  >Jo.  898,201. 

This  invention  relates  to  the  sound-box  for  use 
in  machines  for  recording  and  reproducing  sound 
and  particularly  to  the  diaphragm  of  such  sound 
boxes  and  to  the  means  for  positioning  or  ad- 
justing, and  for  securing  the  same  within  the 
sound-box. 

The  object  of  this  invention  is  to  provide  a 
diaphragm  for  a  sound  box  in  which  no  special 
care  or  sliill  is  required  to  accurately  position  or 
adjust  the  diaphragm  in  its  proper  position  with- 
in the  sound-box  and  to  secure  the  diaphragm  in 
such  adjusted  position  without  the  use  of  gas- 
kets or  elastic  rings  or  similar  means. 

A  further  object  of  this  invention  is  to  con- 
struct a  diaphragm  of  such  a  shape  that  the  same 
is  not  liable  to  become  distorted  and  subjected  to 

unevenly  distrib- 
uted strains  when 
placed  within  the 
sound-box,  but  to 
stiffen  the  same 
both  at  the  edges 
or  periphery  and 
also  at  the  center 
thereof  in  order  to 
more  accurately 
and  faithfully 
transmit  the  vibra- 
tions of  sound  or 
speech,  and  to  im- 
prove the  quality 
and  quantity  of  the 
sound  or  speech  re- 
produced from  a  recording  surface. 

In  the  drawings  accompanying  this  specifica- 
tion and  forming  a  part  thereof.  Figure  1  is  an 
end  view  of  a  sound-box  provided  with  the  im- 
proved diaphragm;  Fig.  2  is  a  transverse  long- 
itudinal section  thereof  on  the  line  2 — 2  of  Fig. 
1;  Fig.  3  is  a  similar  sectional  view  of  modified 
form  of  diaphragm  and  Fig.  4  is  also  a  long- 
itudinal sectional  view  of  a  modified  form  of 
the  diaphragm  and  of  the  manner  of  securing  the 
same  within  the  sound-box. 

PHONOGRAni.  Edward  F.  Leeds  and  George 
Rumpf,  New  York,  said  Rumpf  assignor  to  said 
Leeds.    Patent  No.  897,836. 

This  invention  relates  to  phonographs  for 
recording  and  reproducing  sound  wherein  the 
tablet  of  material  suitable  for  recording  sound, 
or  the  tablet  having  a  sound-record  made  there- 


to 


on,  revolves  and,  at  the  same  time,  passes  across 
and  is  fed  to  the  point  of  the  sound-recording  or 
of  the  sound  reproducing  stylus  by  virtue  of  suit- 
able mechanism,  and  has  for  its  object  the  con- 
struction, in  a 
cheap  and  practical 
manner,  of  a  pho- 
nograph of  the  kind 
referred  to  in  the 
drawings  which 
form  part  of  this 
specification. 

Referring  to  the 
drawings.  Figure  1 
is  a  plan  view,  and 
Fig.  2  is  an  eleva- 
tion, partly  in  ver- 
tical section,  of  a 
phonograph  made 
in  accordance  with  this  invention.  Fig.  3 
is    a    plan    view,    partly    in    horizontal  sec- 


tion 

the 


along  the  line  ah, 
phonograph    shown  in 


of  a  detail  of 
Fig.  2.  Fig.  4 
is  a  plan  view  of 
the  mechanism 
within  the  box  of 
the  phonograph 
shown  in  Figs.  1 
and  2.  Fig.  5  is 
an  elevation,  part- 
ly in  vertical  sec- 
tion along  the 
line  ed,  of  mech- 
anism shown  in 
Fig.  4.  Fig.  6  is 
an  elevation,  part- 
ly in  vertical  sec- 
a  tion  along  the 
line  ez,  of  mech- 


shown  in  Fig.  4.  Fig.  8  is  an  elevation  of  the 
mechanism  shown  in  Fig.  4,  viewed  from  the 
right  side  thereof.  Fig.  9  is  an  elevation,  partly 
in  vertical  section  along  the  line  jz,  of  a  detail 
of  the  mechanism  shown  in  Fig.  8.  Fig.  10  is  a 
plan  view  of  that  part  of  the  mechanism  shown 
in  Fig.  8  which  is  below  the  line  Iz. 

SouND-Box  FOR  Talking  Machines.  William 
J.  Patterson,  Colorado  Springs,  Colo.  Patent  No. 
897,774. 

invention  relates  to  improvements  in 
sound-boxes  for  talking 
machines,  and  particu- 
larly to  improved  means 
for  pivotally  mounting 
the  stylus-carrying  bar 
or  lever  upon  the  box, 
the  object  of  the  inven- 
tion being  to  provide  a 
novel  means  for  mount- 
ing the  bar  by  which  a 
free  and  easy  vibratory 
action  thereof  under  the 
pressure  of  the  stylus 
is  permitted  and  a  deli- 
cate and  sensitive  trans- 
mission the  movements  of  the  needle  to  the 
diaphragm  insured. 

A  further  object  is  to  provide  a  construction  of 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically, 
Giving  you  and 
your  customers 
splendid  value. 

Write  for  Catalogue,  Terms  and  Price 

Jacoti Music  Box  Co* 

No.  39  Union  Square,  New  York 


56 


THE  TALKING  MACfflNE  WORLD. 


mounting  for  the  bar  or  lever  by  which  the  ready 
application  and  removal  of  the  bar  is  permitted, 
and  br  which  the  pivot  bearing  may  be  quickly 
and  conveniently  adjusted  to  compensate  for 
wear. 

Figure  1  is  a  front  or  face  view  of  a  sound- 
box embodying  the  invention.    Fig.  2  is  a  side 
elevation  of  the  same.    Fig.  3  is  a  sectional  ele- 
vation of  line  3 — 3  of  Fig.  1. 
Sound    Repboduceb    akd    Recordeb.  Andre 

Junod,  Fruitvale, 
Cal.  Patent  No. 
894,956. 

This  invention 
relates  to  a  sound 
reproducing  ap- 
paratus, and  is 
especially  design- 
ed to  be  employed 
in  connection 
with  the  stylus- 
bar  of  the  gramo- 
phone, or  kindred 
instrument,  for 
producing  an  os- 
cillating anti-fric- 
tion bearing  for 
said  bar,  and  in 


iff  3 


which  other  undesirable  movements  are  entirely 
obliterated. 

Figure  1  is  a  sectional  view  on  line  A — A  of 
Fig.  2,  which  is  a  plan  view  of  the  apparatus. 
Figs.  3  and  5  are 
perspective  views 
of  the  members 
of  the  stylus-bar. 
Fig.  4  is  a  side^^- 
V  i  e  w.  Fig.  6 
shows  the  hoot 
attachment.  Fig. 
7  js  a  section  on 
line  B— B  of  Fig. 
2.  Figs.  8— 8a  are 
plan  and  side 
view  of  a  modi- 
fied form.  Fig.  9 
shows  section  on 
lines  C — C  and  D 
Fig.  8.  Figs.  10 
— 10a  are  detail  c%f.«c 
views.  Figs.  11 — 11a  show  another  form;  as 
also  do  Figs.  12—13—14  and  15.  Figs.  16  —17— 
18  show  the  knife  edged  bearings 
parallel  with  the  stylus-bar.  Figs, 
are  a  plan  and 
two  edge  views 
of  the  bearing 
and    the  stylus 


in  a  plane 
19—20—21 


point  clamp.    Figs.  22  to  28,  inclusive,  are  sec- 
tions and  details  of  the  same. 
Disc-Rkcobu  Attachment  fou  Sound-Reproduc- 


1X0  Machi.ne.s.  Chas 


struments  and  more  particularly  to  disc  attach- 
ments for  cylinder  graphophones  or  phonographs, 
and  the  object  is  to  produce  an  efficient  and  re- 
liable attachment  of  this  character  capable  of 
quick  and  easy  attachment  to  or  removal  from 
any  of  the  approved  sound  reproducing  instru- 
ments. 

Figure  1,  is  a  top  plan  view  of  a  graphophone 
of  well  known  type,  equipped  with  an  attach- 
ment embodying  this  invention,  the  attachment 
being  shown  in  section  in  the  plane  of  the  un- 
derside of  the  disc-record-carrying  plate.  Fig.  2 
is  an  end  view  of  the  same.   Fig.  3,  is  a  vertical 


section  taken  on  the  line  III — III  of  Fig.  2.  Fig. 
4  is  a  vertical  section  on  the  dotted  line  IV  of 
Fig.  2.  Fig.  5  is  a  top  view  of  the  vertically 
adjustable  bridge  bar.  Fig.  6  is  an  inverted  plan 
view  of  the  attachment  for  the  dise-record-carry- 
ing  plate  and  track.  Fig.  7  is  a  detail  per- 
spective view  of  one  of  the  standards  supporting 
and  guiding  the  bridge  bar.  Fig.  S  is  a  detail 
perspective  view  of  one  of  the  clamp  hooks  of 
the  attachment.  Fig.  9  is  a  section  oi  a  part  of 
the  horn  to  illustrate  the  construction  of  the 
clamp  forming 
part  of  the  at- 
tachment. 

Sou.xD  -  Repko- 
lUCING  Machi>"e. 
Julius  Schwan, 
New  York.  Pat- 
ent No.  898,791. 

This  invention 
is  an  improve- 
ment in  sound 
reproducing  ma- 
chines, relating 
more  especially 


to  the  arrange-  jF"-'--'- 
ment  of  such  de-  I  >v-s^^1- 


ment  of  such  de-  } 
vices  whereby 
they  will  at  all 
times  occupy  a  concealed  and  removed  position. 
With  this  in  viev/  the  machine  is  constructed 
as  a  permanent  part  of  a  support  having  a  flat 


top  and  in  the  nature  of  a  table,  and  mov- 
ably  support  the  machine  casing  below  the  top. 
The  support  is  provided  with  a  number  of  horns 
radiating  to  its  border  and  connecting  with  the 
horn  of  the  machine,  which  serve  to  uniformly 
distribute  the  sound  wSves  throughout  the  room. 
By  this  arrangement  it  is  apparent  that  the  ordi- 
nary use  of  the  support  as  a  table  is  not  impaired, 
and  the  machine,  which  is  to  many  an  unsightly 
object,  is  concealed -and  protected  from  the  dust. 

Figure  1  is  a  plan  j 
of  a  support  in  the 
form  of  a  library  table 
with  the  top  removed, 
baving  one  embodi- 
ment of  the  improve- 
ment applied  thereto; 
Fig.  2  is  a  cross-sec- 
tion of  the  same  on 
the  line  2—2  of  Fig. 
1;  Fig.  3  is  a  per- 
spective view  of  the 
support  shown  in  Fig. 
1,  with  the  top  partly 
broken  away,  showing 
the  position  of  the 
radiating  horns;  and 
Fig.  4  is  a  like  view  of  the  invention  applied  to  a 
round-top  support  in  the  form  of  a  dining  table. 

Talking  Machixe.  Heinrich  Klenk,  Hanau, 
Germany,  assignor  of  one-half  to  Hermann  Krebs, 
same  place.    Patent  No.  899,491. 

This  invention  relates  to  a  talking  machine 
which  is  inclosed  in  a  casing  and  has  for  its 
object  to  effect  an  increase  in  the  fulness  of 
the  sound  and  enrichment  of  the  tone  in  such  in- 
struments. To  this  end  the  casing  is  provided 
with  a  series  of  strings  which  are  directly  or 
indirectly  caused  to  vibrate  by  the  sound  waves 
produced  by  the  talking  machine.  They  vibrate 
directly  when  arranged  in  front  of  the  trumpet 
mouth  of  the  said  machine  and  are  therefore 
struck  by  the  sound  waves.  It  suffices,  however, 
to  attach  the  strings  to  the  casing  preferably  by 
interposing  one  or  more  resonance  boards  with- 
out having  the  trumpet  open  exactly  behind  the 
sound  orifice.  In  this  case  the  strings  are  caused 
to  vibrate  by  the  sounding  trumpet  setting  the 
surrounding  air  and  the  casing  itself  and  at- 
tached resonance  boards  into  vibration,  which 
vibration  is  transmitted  to  the  strings.  With 
such  an  arrangement  it  suffices  to  provide  groups 
of  strings  so  that  each  group  corresponds  to  a 
definite  tone,  in  order  to  strengthen  the  clear 
tones,  for  instance  those  of  the  piano  and  violin, 
whereby  the  reproduction  of  the  tones  is  en- 
riched.    A  further  increase  of  the  fulness  of 


W.  Schwank,  Kansas  Cit.v. 
Mo.    Patent  No.  898,792. 
This  invention  relates  to  sound  reproducing  In- 


My  Dear  Sir: 


^  We  desire  to  impress  as  emphatically  as  we  can  the  dealers  of  Michigan, 
Northern  Ohio  and  Northern  Indiana  with  the  important  fact: 

Q  That  our  lines  of  Phonographs,  Talking  Machines,  Records,  and  all 
Accessories  have  never  been  so  thoroughly  full  and  complete  as  they  are 
now.    The  demands  of  the  trade  justify  our  carrying  very  large  stocks. 

^  Then  our  Shipping  Department  is  in  readiness  at  all  times  to  promptly 
fill  orders  and  ship  the  goods  without  a  minute's  delay.  We  always  have  in 
stock  what  the  dealer  wants,  and  we  solicit  orders — "  hurry  "  orders,  by  wire 
or  long-distance  phone,  because  we  can  ship  the  goods  the  same  day. 

^  We  earnestly  and  respectfully  solicit  your  business  in  the  confidence  that 
the  results  will  be  mutually  profitable. 

AMERICAN  PHONOGRAPH  COMPANY 

DETROIT,  MICH. 


THE  TALKING  MACHINE  WORLD. 


57 


sound  and  enrichment  of  the  tone  is  effected  by 
the  arrangement  of  attuned  strings  so  that  for 
each  note  of  the  talking  machine  at  least  one 
string  is  caused  to  vibrate:  while  this  takes  place 
with  the  arrangement  of  suitable  strings  or  of 
groups  of  like  strings  or  with  some  of  these. 

Preferably  the  invention  is  so  devised  that  the 
casing  forms'  at  the  same  time  the  resonance 
board  of  an  attuned  stringed  instrument,  the  ef- 
fect being  further  increased  by  interposing  a 
sound  post  or  "voice"  between  the  trumpet  of  the 
talking  machine  and  the  bridge  of  the  strings. 
Besides  the  enrichment  of  the  tones  in  the  re- 
production of  a  tune  by  means  of  a  talking  ma- 
chine connected  with  an  attuned  stringed  instru- 
ment there  is  also  obtained  the  possibility  of 

Fig  t. 


being  able  to  strike  the  same  tune  on  the  instru- 
ment or  at  least  to  play  some  accompaniments 
to  the  same. 

In  the  accompanying  drawing  which  illustrates 
several  embodiments  of  the  invention  Figure  1 
is  a  front  elevation  of  a  talking  machine  inclosed 
in  a  casing,  the  strings  being  stretched  on  the 
front  wall  of  the  casing  provided  with  the  sound 
orifice.  Fig.  2  is  a  longitudinal  section  of  the 
construction  shown  in  Fig.  1.  Fig.  3  is  a  part 
longitudinal  section  showing  a  modification.  Figs. 
4  to  6  show  two  further  modifications  of  a  talk- 
ing apparatus  inclosed  in  a  casing  combined  with 
a  zither. 

Graphophone  Sound  Box. 
Harry  Nies,  Baltimore,  Md., 
assignor  of  one-half  to  James 
H.  Corrigan,  same  place. 
Patent  No.  899,464. 

This  invention  relates  to 
sound  boxes  of  graphophones 
and  particularly  to  means 
for  controlling  the  degree  of 
vibration  of  the  stylus-bar, 
whereby  the  pitch  of  the 
compositicn  being  played 
may  be  varied  at  will.  By 
the  use  of  this  invention,  a  graphophone  record 
is  given  a  widely  increased  range.  It  is  a  well 
known  fact  that  the  key  of  a  piece  played  upon 
a  graphophone  varies  with  the  speed  of  the 
record.  A  further  object  of  the  invention  is 
to  so  construct  the  parts  tnat  the  weight  of  the 
sound-box  will  be  decreased  and  a  neat  and 
ornamental  structure  provided. 

A  further  object  of  the  invention  is  the  pro- 
vision of  improved  means  for  securing  the  inner 
end  of  the  stylus  bar  to  the  diaphragm  without 
the  use  of  glue  or  wax. 

In  the  accompanying  drawing  Figure  1  is  a 
side  elevation  of  a  graphophone  sound  box  con- 
structed in  accordance  with  the  invention.  Fig.  2 
is  a  sectional  view  upon  line  xx  of  Fig.  1  and 
looking  in  the  direction  indicated  by  the  arrows 
and  Fig.  3  is  a  detail  view  of  the  connection 
between  the  stylus  bar  and  the  diaphragm. 

Attachment  tor  Talking  Machines.  Charles 
Martelock,  Oroville,  Cal.  Patent  No.  899,880. 
,  This  invention  relates  to  talking  machines,  the 
more  particular  object  being  to  provide  an  at- 
tachment for  a  machine  known  commercially  as 
the  "B.  C."  graphophone,  for  the  purpose  of  in- 
creasing the  delicacy  of  adjustment  between  the 
record  and  the  stylus  needle,  and  also  increasing 
the  general  eiflciency  of  the  apparatus. 
Figure  1  is  a  rear  elevation  of  the  graphophone 


provided  with  the  attachment,  this  view  showing 
the  stylus  needle,  the  weighted  lever  supporting 
the  same  means  for  tensioning  the  lever,  and  also 
showing  the  pawl  for  raising  the  stylus  out  of 
engagement  with  the  sound  record;  and  Fig.  2  is 
an  enlarged  side  e'levation  of  the  graphophone, 
parts  being  in  section,  and  showing  the  drag  shoe 
for  actuating  the  diaphragm,  the  friction  wheel 
engaging  the  drag  shoe,  the  stylus  needle  and  ac- 
companyi  n  g 
parts  for  ten- 
si  o  n  i  n  g  the 
drag  shoe  re- 
Iarf;ing  to  the 
friction  wheel, 
and  also  show- 
ing the  pivot- 
ally  mounted 
weight  for  sup^ 
porting  the 
stylus  needle 
and  its  accom- 
panying parts. 
Fig.  3  is  a  frag- 
mentary p  e  r  - 
■spective  show- 
ing how, at 
a  predeter- 
mined  point  in 

the  travel  of  the  carriage,  the  stylus  is  raised 
out  of  engagement  with  the  record. 

Talking  Machine.  Thomas  Kraemer,  Phila- 
delphia, Pa.,  assignor  to  Hawthorne  &  Sheble 
Mfg.  Co.,  same  place.  Patent  No.  899,874. 

This  invention  has  reference  particularly  to 
the  manner  in  which  the  sound-boxes  of  talking 
machines  are  connected  to  the  sound-conveying 
and  amplifying  devices  thereof.  As  is  well  known, 
record  tablets  for  the  mechanical  reproduction  of 
recorded  sounds,  whether  of  cylinder,  disc  or 
other  form,  are  of  two  types  depending  on  the 
character  of  the  undulations  of  the  record-groove, 
these  being  termed  the  vertically  undulating  and 
the  laterally  undulating  types.  For  reproducing 
sounds  from  these  two  types  of  record-tablets, 
machines  differing  in  construction  have  hereto- 
fore been  required,  so  that  a  person  having  but 
one  machine  could  use  only  records  of  one  of 
these  two  types. 

The  object  of  this  invention  is  to  provide  a 
talking-machine  so  constructed  that  it  may  be 
used  to  reproduce  sounds  from  either  of  these 
two  types  of  records  differing  in  the  character  of 
the  sound-undulations  of  the  recordrgroove.  This 
is  accomplished  by  providing  a  sound-box  which 
is  arranged  to  assume  either  of  two  operative  po- 
sitions, in  one  of  which  the  stylus  of  the  sound- 


box will  co-operate  with  a  record  of  the  vertically 
undulating  type  to  reproduce  the  recorded  sounds 
and  in  the  other  of  which  it  will  co-operate 
with  a  record  of  laterally  undulating  type.  Thus, 
the  sound-conveying  device  of  the  talking  ma- 
chine, consisting  of  either  an  amplifying  horn 
alone  or  a  combined  horn  and  tone-arm  may  have 
a  joint  permitting  movement  of  the  sound-box 
to  either  of  its  two  positions. 

In  the  preferred  embodiment  of  the  invention, 
a  tone-arm  is  employed  and  a  joint  is  provided 
near  the  free  end  thereof  such  that  fhe  sound- 
box may  be  moved  from  one  opei-ative  position 
to  a  secoind 
operative  posi- 
tion in  which 
its  diaphragm 
is  disposed  at 
a  right  angle 
to  the  plane  of 
the  diaphragm 
when  the  box 
is  in  the  first 
position. 

Figures  1 
and  2  are  views 
in  elevation  of 
the  tone-arm 
and  sound-box 
showing  the 
two>  positions 
of  the  latter,  and  Fig.  3  is  a  sectional  elevation 
of  the  sound-box  and  a  portion  of  the  tone-arm. 


50,000,000  PEOPLE  WILL  HEAR 


The  Voices  of  Bryan  and  Taft  Through  the  Me- 
dium of  the  Talking  Machine  During  the  Po- 
litical Campaign  Now  on. 


Commenting  upon  the  talking  machine  as  a 
factor  in  the  national  campaign  now  under  way, 
Frederic  J.  Haskin,  the  well-known  writer,  says: 
""If  figures  did  not  sometimes  lie  it  would  be  easy 
to  prove  that  at  least  50,000,000  people  will  hear 
the  voices  of  Bryan  and  Taft  between  now  and 
©lection  day.  Mr.  Taft  has  talked  for  twelve 
records,  and  Mr.  Bryan  for  ten.  Big  sellers  in 
the  record  trade  often  reach  the  hundred  thou- 
sand mark.  Did  each  of  these  records  reach  that 
mark  it  would  mean  a  sale  of  2,200,000  records. 
If  only  twenty-five  people  heard  each  of  these 
records  it  would  mean  that  more  than  half  the 
people  of  the  United  States  could  say  that  they 
had  heard  the  voice  of  one  or  the  other  of  the 
leading  Presidential  candidates." 


Strike  Now! 


Trade  is  getting  better — 
everyone  admits  it  and  if 
you  are  going  to  take  the 
fullest  advantage  of  business 
conditions,  you  must  be  ready  and  prepared.  We  can  supply  you 
at  the  shortest  possible  notice  with  all  kinds  of  talking  machines, 
accessories,  and  a  lot  of  specialties  which  we  manufacture  and  con- 
trol exclusively. 

We  are  manufacturers  and  jobbers,  and  by  concentrating  our 
efforts  solely  upon  that  end  of  the  business,  we  are  in  a  position  to 
devote  our  whole  time  to  the  needs  of  dealers.  If  you  are  in  Boston 
you  will  find  our  place  convenient.  Call  and  look  us  over  and  if 
you  desire  anything  in  the  talking  machine  line,  do  not  fail  to  take 
up  the  subject  with  us  and  we  can  meet  your  wants  in  every  par- 
ticular. 

THe  Boston  Cycle  and  Sundry 


38  Hanover  Street 


^       Boston,  Mass. 


58 


THE  TALKING  MACHINE  WORLD. 


Leading'  Jobbers  of  TalKing  MacKines  in  America 


J 


THE 

OIXSON 


Trade-Uark 


Are  delivering:  the  most  wonderful 
TALKING  MACHINE 

NEEDLES 

ever  manufactured. 

They  come  in  four  sizes,  No.  1,  Loud 
Tone  ;  No.  2,  Happj"  Medium  Tone  ;  No. 
3,  Medium  Tone  and  No.  4,  Soft  Tone. 
They  are  packed  in  most  attractive  boxes 
and  envelopes,  especially  intended  to 
help  the  Small  Dealer  make  profitable 
sales  of  GOOD  NEEDLES. 

A  SYMPOSIUM  on  the  svibject,  with 
wholesale  prices,  will  be  mailed  to  an5- 
address,  from  either  of  our  three  stores. 

OLIVER  DITSON  COMPANY 

150  Tremont  Street,     BOSTON,  MASS. 

Chas.H.Ditson&Co.    J.  E.  Dilson  &  Co. 

Nos.  8.  to.  12  East  34lli  Street        No.  1632  Cliestnnt  Street 
NEW  YORK,  N.  Y.  PHILADELPHIA,  PA. 


FINCH  &  HAHN. 

Albany,  Troy,  SoKerveotOLdy. 

Jobbers  of  Edisorv,  Victor  and  Columbia 

MaLchirves  and  Records 

500,000  R.ecord8 
Complete  Stock  Quick  Service 


Jacot  Music  Box  Co., 

39  Union  Sq..  New  York. 

Mira  eind  Stella  Music  Boxes. 

Edison  and  Victor  Maciiines 
and  Records. 


Tou  Can  Get  Goods  Here 

KDISOIV  VICTOR 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  trr^ng 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwaukee,  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

Machlnea,  Records  8Jic£  Svippllea. 
THE   EASTERN   TALKING    MACHINE  CO. 

177  Tremont  Street         •        -        BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKEIM,    IM.  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Lar.'esl  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON.  D.  C. 

Distributor 

VICTOR  Xalkino 
»^  M.  Machine 

s 

and  RECORDS    Wholesale  and 

RetaU 

Largest  Slock  In  the  South 

PERRY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  nigh  Street,  Columbus.  Ohio. 

Edison  inODrDO    Victor  Talking 

Phonographs      .IllnnrniV  Machines 
and    Raoords   UUUULIIU   and  Raoords 


IHE 


Factory : 
Rahway,  N.  J. 


TSADE-UARK 

BROADWAY  and  17th  ST.,  NEW  YORK 

Western  Branch : 
259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

aOBBEZRS 

VICTOR 
EDISON 

It's  worth  while  knowing  we  never 
substitute  a  record.  If  it's  in  the  catalog 
we've  got  it. 

Des  Moines  IOWA  Dnbnque 


E.  T.  WILTON   &  COMPANY 

HOUSTON,  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything  j-ou  need,  also 
JEWELRY  and  WATCHES 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY     '^smu™  ixf''" 


F.  IVI.  AX  WOOD 

123  MONROE  AVENUE 
IVIEN/IPHIS,  XENIM. 

EDISON  eJOBBER 


L  F.  DROOP  &  SONS  CO. 

925  Pa.  Avenue  |231  No.  Howard  St. 

WASHINGTON,  D.C.  BALTIMORE.MD. 

Wholesale  and  Retail 
Distributors 

Edison  Phonographs 

Victor  Talking  Machines 

Southern  Representatives  for 

Topham's  Carrying  Cases:  Herzog's  Record  Cabi- 
nets; Searcblight.  H.  &  S.  Tea  Tray  and  Standard 
Metal  Co.'s  Horns  and  Supplies. 


PRICE    F»  HOMOGRAPH  CO. 

51-56  Clinton  Street,  NEWARK.  N.  J. 

Victor  Distributors  Sl»s"""°" 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 

Laree  Stock  —  Quick  Service  


BIFFALO  •  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


o 


EDISON 
VICTOR 
COLUMBIA 


Peter  Bacigalupi  &  Sons 

SAN  FRANaSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  J1I3-I5  Fillmore  St, 


P^^^  Edison,  Zonophonc 
P^ALER  Victor 

All   Kiads  of  Automatic  Mtisical  Instnimeots 
and  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NiSBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


EXCLUSIVELY  JOBBER. 

sJo'cK  ZONO-O-PHONESd'Sy 

BYROIM  MAUZY 
SAN  FRANCISCO  CALIFORNIA 


C.    B.   HaYNEB  W     V.  YOUMANS 

C.  B.  HAYNE8  &  CO. 

WMOLISJILE  DJSTRIBUTOR8 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


PACIFIC  COAST  ""^SirS^- 
Victor  Talking  Machines  records 

STEINWAY  PIANOS-LYON  &  HEALY 

"OWN  MAKE"  BAND  INSTRUMENTS 

cUn^^^w,   rin.,  B  r«     San  Francisco  Portland 
bnerman,  tlay  &  to.    Oakland  les  Angeles 


Baltimore    Zonophone  Jobber 

THE   NEW   TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 

L.    MAZOR,  Proprietor 

Talking  ■U.'xclilni'S  and  Records.  The  Biggest 
Assortment  of  Hebrew  Records. 

1423-25  E.  Pratt  Street,      BALTIMORE,  MD. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  OHIO. 

Edison  Victor 

MACHINES,     RECORDS     AND  SUPPUES 

Quickest  service  and  most  complete  stock  In  Ohio 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  lo  order 

Victor  Machines  and  R^ecords 
JULIUS  A.  J.°  FRIEDREICH 

30-32  Carval  Street.    Grand  Rapids,  Michlgarv 

n.,,  vi„»,„  .  '  Quick  Service  and  a  Saving 
Our  Motto:    N  Transnortation  Char.'es 


Every  Jobber  In  this  country  should  be  represented  In  this  department.   The  cost  is  slight  and  the  advantage  is  great. 

Be  sure  and  have  your  firm  in  the  November  list. 


THE  TALKING  MACHINE  WORLD. 


59 


I^eadin^  Jobbers  of  TalKin^  MacKines  in  America 


STANDARD  TALKING    MACHINE  COMPANY 

EIDXSON         PITTSBURG,  PA.  VXCTO 

If  it's  made  we  will  ship  it  the  same  day  order  is 


D.  K.  MYERS 

3839  Finney  Avenue  ST.  LOUIS,  MO. 

Only  Exclusive  Jobber  In  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orders  Complete  Give  us  a  Trial 


^ticKaPininXHis! 


I  We  refer  all  retail  inquiries  from  our 
Dealers'  towns  to  them  lor  attention. 

1  We  positively  will  not  sell  a  Talking 
Machine  or  Records  at  retail  in  a  town 
where   we  have  a  Dealer. 

J  We  do  not  reler  the  inquiry  to  you  and 
then  oiler  to  pay  express  ii  the  customer 
will    tiuy  direct. 

The  Rudolph  Wurlitzer  Co., 

Cincinnati  and  Chicaso. 

2  poinia  ol  supply  on  Victor  &  Edison.  Order  from  the  nearer. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CHICAGO 


Every  Jobber  in  this  country  should  be  represented  in  this  department. 
The  cost  is  slight  and  the  advantage  is  great.  Be  sure  and  have  your 
firm  in  the  November  list. 


J.  A.  MACKAY'S  EULOGY  RECORDED 

By    Son    at    Columbia    Co.'s    Laboratories — 
Records  for  Private  Distribution  Only. 


UNIFORM  BILL  OF  LADING. 


New  Document  Will  Go  Into  Effect  Throughout 
the  Country  on  Nov.  i. 


When  a  monument  was  erected  to  the  memory 
of  John  A.  Mackay,  president  of  the  Commercial 
Cable  Co.,  and  a  well-known  capitalist,  at  Reno, 
Nev.,  Col.  George  Harvey,  editor  of  Harper's 
Weekly,  and  other  publications,  delivered  the  de- 
dicatory address.  Clarence  Mackay,  a  son,  re- 
plied to  the  eulogium,  and  to  preserve  this  speech 
in  its  natural  force  and  vigor,  he  repeated  the 
address  in  the  laboratory  of  the  Columbia  Phono- 
graph Co,  New  York,  recently,  the  recording 
being  done  by  Victor  H.  Emerson,  the  manager. 
The  records  are  for  private  circulation  only, 
and  chiefly  among  the  family  and  intimate 
friends  of  the  elder  Mackay. 


NEW  VICTOR  CO.  POWER  PLANT. 

One  of  the  Best  Equipped  in  South  Jersey  Say 
Engineers. 

(Special  to  The  Talking  Machine  World.) 

Camden,  N.  J.,  Sept.  30,  1908. 
The  $25,000  stack  of  the  Victor  Talking  Ma- 
chine Co.,  near  Second  and  Cooper  streets,  is 
completed,  and  is  265  feet  in  height,  being  the 
highest  in  South  Jersey.  All  the  machinery  to  fur- 
nish power  for  the  entire  plant  will  be  located 
some  distance  below  the  street  level  in  the  new 
store  at  the  corner  of  Second  and  Cooper  streets, 
and  the  new  power  plant  is  declared  by  engineers 
who  have  inspected  it  to  be  one  of  the  best  in 
point  of  construction  and  equipment  in  the  State. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  Oct.  5,  1908. 
ITpon  the  recommendation  of  the  Interstate 
Commerce  Commission,  which  was  made  after 
public  hearing  upon  the  matter,  at  which  all  in- 
terests were  afforded  an  opporttinity  to  be  heard, 
the  carriers  will,  on  November  1,  1908,  adopt  a 
new  uniform  bill  of  lading  combined  with  a 
new  shipping  order.  This  combined  bill  of  lad- 
ing and  shipping  order  was  prepared  by  a  rep- 
resentative committee  of  shippers  and  carriers 
after  many  conferences  with  banking  and  other 
interests.  . 

On  and  after  November  1  the  shipper  may 
have  the  option  of  shipping  property  either  sub- 
ject to  the  terms  and  conditions  of  the  uniform 


bill  of  lading  or  under  the  liability  imposed  upon 
common  carriers  by  the  common  law  and  the 
Federal  and  State  statutes  applicable  thereto. 

If  the  shipper  elects  to  ship  und'er  the  terms 
and  conditions  of  the  unif.orm  bill  of  lading  and 
shipping  orders,  the  rate  provided  in  the  ofhcial 
classification  and  tariffs  will  apply.  If  the 
chipper  elects  not  to  accept  the  conditions  of  the 
new  uniform  bill  of  lading  and  shipping  order, 
the  property  so  carried  will  be  at  carrier's  liabil- 
ity, limited  only  as  provided  by  common  law 
and  by  the  laws  of  the  United  States  and  of  the 
several  States  in  so  far  as  they  apply,  but  subject 
to  the  terms  and  conditions  of  the  uniform  bill 
of  lading  in  so  far  as  they  are  not  inconsistent 
with  such  common  carriers'  liability,  and  the 
charge  therefor  will  be  10  per  cent,  higher  (sub- 
ject to  a  minimum  increase  of  1  per  cent,  per 
100  lbs.  than  the  rate  charged  for  property 
shipped)  to  all  the  terms  and  conditions  of  the 
uniform  bill  of  lading  and  shipping  order. 


VICTOR  BRYAN  RECORDS  APPROVED 

By  Democratic  National  Committee — Copies  of 
Letters  Sent  to  the  County  Committees  Pub- 
lished by  Victor  Co. — An  Important  Move. 

The  Victor  Talking  Machine  Co.  have  sent  a 
letter  to  the  trade  stating  that  the  Democratic 
National  Committee  have  indorsed  and  adopted 
Mr.  Bryan's  Victor  records,  and  have  practically 
commanded  their  precinct  committeemen  to  ob- 
tain a  Victor  and  Victor  records  by  Mr.  Bryan, 
and  to  add  them  to  the  program  of  their  meet- 
ings held  in  Mr.  Bryan's  behalf.  They  also  en- 
close photographic  reproductions  of  letters  in- 
dorsing the  Victor  Bryan  records  sent  out  by  the 
Democratic  National  Committee  to  every  Demo- 
cratic committee  in  the  country. 


"JOBBERS,  ATTENTION! 


99 


Our  Advertisement  in  last  month's  World,  regarding  our 
complete  line  of 

TALKING  MACHINE  SUPPLIES 


has  brought  us  Orders  from  almost  every  Jobber  in  the 
United  States.  If  you  have  not  sent  us  an  order,  do  so  at 
once  and  you  will  save  100  per  cent,  clean  profit.  Besides 
repair  parts,  we  sell  Needles.  Write  for  our  Net  Prices  and 
Samples  at  once. 


Talking  Machine  Supply  Co.,  neV  yVrI 


60 


THE  TALKING  MACHINE  WORLD. 


i\ 

I 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


On  the  banks  of  a  notable  New  England  river 
with  his  family,  lived  a  plain-going,  common- 
place New  Englander.  He  was  well  versed  in  the 
rudiments  of  farming  and  could  also  turn  his 
hand  to  mechanics  with  a  degree  of  success,  and 
as  a  handy  man  could  always  find  remunerative 
employment  at  all  seasons  of  the  year. 

Shad  fishing  on  the  river  was  very  remun- 
erative in  its  season  at  this  time  and  had  greater 
attractions  for  this  individual  than  the  more 
regular  industries,  consequently  one  year,  just 
prior  to  the  shad  fishing  season,  he  borrowed 
some  money  for  the  purchase  of  a  net  and  boat, 
and  hired  an  assistant  to  help  him.  The  shad 
fishing  season  was  not  longer  than  about  60  days 
at  the  most  and  deducting  the  freshet  season  and 
bad  tides  possibly  would  not  exceed  45  days;  how- 
ever, at  the  end  of  this  time,  the  hero  of  our 
story  found  himself  in  possession  of  $1,000  to  his 
credit,  he-  paid  for  the  money  borrowed  and  his 
assistant  which  left  him  with  a  capital  for  next 
season's  business  with  a  second  hand  net  and 
boat  and  several  hundreds  of  dollars  to  the  good. 
It  was  more  money  than  he  ever  dreamed  of  hav- 
ing at  one  time  before.  He  swelled  out  his  chest 
and  said  "from  this  time  on  I  am  a  fisherman  by 
occupation;"  He  bought  a  low-priced  piano  for 
his  home  and  a  horse  and  buggy,  and  prepared  to 
enjoy  the  comforts  of  life.  There  were  many 
things  during  the  balance  of  the  year  to  which 
he  could  have  turned  his  attention  with  profit,  but 
he  simply  looked  wise  and  independent  and  said 
"no,  that  is  not  my  business,  I  am  a  fisherman 
and  will  wait  till  the  fishing  season  opens  up 
again,"  which  he  did. 

His  ready  cash,  however,  had  been  depleted  and 
he  was  owing  the  groceryman  and  butcher  a  bill 
which  was  making  them  feel  a  little  uncomfort- 
able before  the  fishing  season  arrived,  but  he  as- 
sured them  he  would  be  able  to  make  good  as 
soon  as  the  season  opened  up,  which  he  did. 

However,  the  season  was  not  quite  as  good  as 
the  year  before,  but  owing  to  the  fact  that  he 
did  not  have  to  purchase  a  net  and  boat  this  year 
he  had  about  as  much  money  at  the  end  of  the 
season  as  the  previous.  He  made  more  improve- 
ments in  his  home  and  lived  the  life  of  leisure  as 
before.  He  knew  he  had  to  buy  a  new  net  for 
next  season's  fishing,  but  this  did  not  bother  him 
much  because  he  had  a  whole  year  to  consider 
that.  When  his  season  of  leisure  was  about 
half  spent,  he  had  sickness  in  the  family  and  the 
money  intended  to  buy  the  net  with  became  ab- 
sorbed; however  his  credit  was  good  and  he  bor- 
rowed more  money  for  a  new  net. 

This  season  the  catch  was  poor,  barely  paying 
expenses  and  with  a  note  coming  due  for  the 
purchase  money  of  the  net,  he  had  but  little  left 
to  live  on  the  balance  of  the  coming  year,  but 
still  he  stuck  to  his  old  argument,  that  one  thing 
Is  enough  for  any  man  and  it  owes  him  a  living. 


At  the  beginning  of  the  fourth  season  he  was 
in  pretty  bad  shape  financially,  but  still  had  net 
and  boat  which  would  be  good  for  one  season 
more;  if  he  made  a  "killing"  this  year,  he  would 
be  all  right,  but  he  did  not.  The  fourth  season 
was,  as  far  as  profit  went,  a  little  worse  than  the 
third.  After  the  season  was  over  he  squared  up 
his  accounts  with  the  world  or  nearly  so,  but  had 
nothing  left.  His  wife  asked  "What  are  we  to 
do?"  He  reflected  a  moment  and  replied:  "There 
is  nothing  to  do  but  get  a  job  and  go  to  work  at 
something  else,"  which  he  did,  at  the  same  time 
keeping  in  mind  the  fishing  season  for  the  next 
year,  never  allowing  himself  to  engage  in  any 
occupation  that  would  debar  him  from  that. 

When  the  fifth  season  opened  he  found  he  had 
supported  his  family  to  the  close  fishing  season 
and  had  accumulated  suflBcient  money  to  pur- 
chase a  new  net  and  boat,  which  he  was  obliged 
to  have. 

The  fifth  season  was  a  little  better  than  the 
third  and  fourth,  so  that  when  this  season  closed 
he  found  himself  in  pretty  good  shape.  He  then 
said  to  his  wife  "Henceforth  I  am  a  fisherman  in 
the  fishing  season,  but  between  seasons  I  am 
open  for  anj'thing  that  has  a  profit  in  it." 

Although  the  shad  fishing  industry  has  never 
since  been  as  prosperous  as  in  its  former  days, 
this  particular  individual  has  never  been  up 
against  it  again,  but  on  the  contrary  has  a  good 
bank  account  and  still  keeps  his  horse  and  buggy 
and  piano. 

The  Talking  Machine  World  relates  this  story 
for  two  reasons,  first,  concerning  the  individual 
fisherman  it  is  a  true  one,  secondly  because  there 
are  so  many  talking  machine  dealers  whose  cir- 
cumstances seem  to  be  parallel  with  the  fisher- 
man in  the  story.  We  canot  see  any  reason  why 
simply  because  a  talking  machine  dealer  can 
make  good  profits  in  the  talking  machine  busi- 
ness during  its  season,  he  should  decline  to 
handle  any  other  merchandise  which  might  fit  in 
between  seasons,  which  would  not  be  any  detri- 
ment to  his  talking  machine  business  during  its 
season. 

There  are  many  side  lines  which  are  being 
advertised  in  The  Talking  Machine  World;  many 
other  side  lines  which  a  dealer  could  find  which 
never  have  been  advertised.  What  line  the  dealer 
should  adopt  is  for  him  to  decide,  not  us;  this 
dep-ends  entirely  upon  your  locality  and  the  class 
of  trade  you  have.  For  one  dealer  a  good  side 
line  might  be  fire  arms  or  sporting  goods;  or 
another  dealer  watches  and  jewelry,  still  another 
might  use  optical  goods,  or  put  in  a  more  com- 
plete line  of  music  and  musical  instruments.  The 
dealer  who  knows  his  trade  and  locality  can 
hardly  make  a  mistake  in  choosing  a  side  line; 
he  should  be  governed  by  two  rules  only.  First, 
will  it  fit  in  with  my  regular  business?  Second, 
is  there  money  in  the  side  line?    If  these  ques- 


The  VIASCOPE  SPECIAL 

NOW  READY 

rfjj'  After  years  of  study  we  have  perfected 
a  moving  picture  machine  void  of  all 
vibration  and  absolutely  flickerless.  All 
working  parts  of  mechanism  encased  in  a  highly 
polished  nickel-plated  steel  case.    Its  construction 
is  so  simple  that  it  can  withstand  the  hardest  usage 
without  getting  out  of  order. 


11  >('/<:  for  Cataheue. 


VIASCOPE  MFG.  CO. 


Department  A,  112  East  Randolph  Street 


CHICAGO 


tions  can  be  answered  in  the  affirmative  you  can 
rest  assured  the  side  line  is  all  right. 

You  see  dealers  engaged  in  other  lines  making 
a  success  of  phonographs  as  a  side  line.  If  this 
is  true,  and  we  know  of  cases  where  it  is  true, 
why  can  it  not  be  reversed  and  the  talking  ma- 
chine dealer  make  a  success  of  something  else 
for  a  side  line. 

This  is  food  for  thought,  Mr.  Dealer,  but  re- 
member that  thought  without  action  availeth 
nothing. 

Sporting  and  Athletic  Goods. 

Among  the  various  lines  referred  to  in  these 
columns,  few  offer  so  wide  a  field  of  choice  as 
that  which  bears  the  name  of  "sporting  goods." 
Under  this  heading  appears  athletic  goods,  such 
as  everything  used  in  football,  baseball,  basket 
ball,  handball,  lacrosse,  tennis,  golf,  gymnasium 
and  track  outfits,  pennants,  banners,  etc.  The 
gun  and  fishing  tackle  section  covers  rifles,  shot- 
guns, revolvers,  ammunition,  reels,  poles,  lines, 
bait,  special  clothing,  kennel  supplies,  and  a  hun- 
dred and  one  other  articles  to  tempt  the  fancy 
of  the  sportsman.  Bicycles,  motor  cycles  with 
a  full  line  of  accessories  and  parts,  easily  come 
under  this  line,  many  of  the  larger  firms  even 
going  SO'  far  as  to  add  automobiles  to  the  list. 
We  therefore  have  something  to  suit  almost 
everyone  from  the  small  dealer  whose  capital 
is  limited  to  the  largest  houses  in  the  country. 
In  going  into  this  line,  however,  the  talking  ma- , 
chine  man  must  not  try  to  deceive  himself  by 
thinking  that  all  he  has  to  do  is  to  order  a  few 
things,  place  them  in  his  window  and  pocket  the 
profits.  If  such  is  his  intention  he  is  in  a  fair 
way  to  be  grievously  disappointed.  Season  of 
the  year  and  location  are  the  first  thing  to  be 
considered.  If  you  only  intend  adding  a  small 
line,  confine  yourself  to  such  things  as  are  most 
in  demand  at  the  time  in  your  city;  for  example, 
it  now  being  the  fall  of  the  year,  if  you  are  in 
the  neighborhood  of  good  hunting,  put  in  a  com- 
prehensive line  of  guns,  traps,  ammunition, 
clothing,  etc.  If  you  are  located  near  a  school 
or  college,  football,  basket  ball,  gymnasium  out- 
fits, etc.,  are  more  appropriate,  and  if  you  are 
in  the  locality  of  water,  skates,  etc.,  will  be 
found  an  addition.  It  is,  however,  to  the  man 
with  a  fair  amount  of  capital  that  the  biggest 
chance  for  success  lies  open,  inasmuch  as  it  is 
but  natural  that  the  larger  and  more  complete 
the  line  the  greater  are  the  opportunities.  The 
best  recommendation  that  can  be  given  for  han- 
dling sporting  goods  is  that  prices  in  all  the  well- 
known  brands  are  restricted,  which  does  away 
with  unfair  competition,  which  gives  the  smaller 
man  or  beginner  a  good  fighting  chance.  The 
prospective  dealer,  therefore,  if  he  is  wise  will 
confine  himself  to  lines  that  have  won  for  them- 
selves a  name,  as  in  no  other  field  have  trade- 
marks a  more  potent  selling  force,  and  the  be- 
ginner in  no  matter  what  branch  of  commercial- 
ism should  take  advantage  of  every  oppor- 
tunity which  comes  his  way,  as  he  must  needs 
compete  with  others  in  the  same  line  who  have 
already  trade  established.  Now  is  the  time  Mr. 
Talking  Machine  Man"  to' get  into  this  field,  if 
you  would  derive  the  bulk  of  the  fall  business, 
which  comes  between  the  30th  of  September  and 
the  30th  of  November.  Don't  put  the  matter  off. 
but  act  now,  as  a  little  later  the  factories  will 
be  unable  to  deliver  your  goods  with  anything 
like  promptness  and  you  can't  afford  delays  at 
this  late  date. 

Illustrated  Post  Cards. 

There  is  no  use  denying  the  fact  that  a  large 
proportion  of  the  dealers  in  post  cards  now  find 
themselves  heavily  overstocked  with  (for  the 
most  part)  cheap,  shoddy,  unsalable  cards, 
which  they  have  in  the  past  been  induced  to  pur- 
chase  by   unprincipled   salesmen,    whose  main 


THE  TALKING  MACHINE  WORLD. 


61 


"New  Process "  GILLEHE  Blades 

Have  You  Got  Them  In  Stock? 


"  New  Process"  Gillette  blades  have 
proved  an  instantaneous  success. 

They  differ  in  price,  quality,  ap- 
pearance and  style  of  package  from 
the  previous  kind,  and  the  public  is 
being  notified  of  the  change  by  full 
page  advertisements  in  all  the  lead- 
ing magazines. 

More  than  two  million  GILLETTE 
users  will  now  accept  only  "  New 

rrocess  •  GILLETTE  blades.    If  you 

have  them  in  stock  before  other  deal- 
ers in  your  locality  you  will  get  the 
business,  and  at  the  new  price  your 
profit  is  a  very  liberal  one. 

fi?^ 

"New  Process"  blades  are  manu- 
factured by  newly-invented  machines 
and  processes,  making  them  superior 
in  appearance,  operation  and  endur- 
ance to  any  blades  ever  produced  by 
anyone. 

These  machines  are  automatically 
regulated,  and  grind,  hone  and  sharpen 
each  blade  individually  with  the  ut- 
most precision. 

Every  cutting  edge  is  perfect,  and 
possesses  a  degree  of  keenness  not 
produced  by  any  other  process. 

"New  Process"  blades  are  finished 
with  a  high  polish  that  renders  them 


easy  to  clean.  Since  dust  and  mois- 
ture do  not  cling  readily  to  a  polished 
surface,  these  blades  are  practically 
immune  from  rust. 

"New  Process"  blades  are  packed 
in  a  handsome  nickel-plated  box  which 
seals  itself  hermetically  every  time  it  is 
closed.  This  shuts  out  all  dampness 
and  effectively  protects  the  blades 
from  rust  in  any  climate,  land  or  sea. 
When  empty,  the  box  forms  an  at- 
tractive waterproof  match  safe. 

The  set  now  contains  12  blades. 

The  Retail  Price  is  $1.00  per  set. 

Twelve  sets  are  packed  in  a  carton. 

To  those  who  are  not  handling  the 
GILLETTE,  we  suggest  "Get  Busy." 
Get  the  sales  resulting  from  our  huge 
advertising  campaign — the  increased 
business  and  profits  that  the  co-oper- 
ation of  our  Sales  Department  will 
bring  you. 

YOUR  customers  are  continually 
seeing  GILLETTE  advertisements 
and  they  want  the  razor.  Eventually 
they  buy  it  somewhere. 

WHY  NOT  OF  YOU  ? 

Write  us  for  catalog  and  liberal 
discounts  to  dealers. 


GILLETTE  SALES  COMPANY 

BOSTON  NEW  YORK  CHICAGO 

702  Kimball  Building  702  Times  Building   y  j:        •  702  Stock  Exchange  Building 


62 


TEDi:  TALKING  MACHINE  WORLD. 


idea  was  to  unload  as  much  as  possible  regard- 
less of  the  customer's  ability  to  dispose  of  the 
goods.  These  cards,  in  the  first  place,  were  got- 
ten up  in  a  slip-shod  manner  and  then  sold 
direct  by  the  manufacturer  at  almost  cost,  so  as 
to  get  rid  of  them.  The  salesman's  argument, 
of  course,  was  specious,  the  dealer  was  to  get 
all  the  profit  (anywhere  from  300  to  1,000  per 
cent.,  according  to  the  credulity  of  the  victim). 
The  public  being  crazy  over  this  or  that  subject 
would  pay  any  price,  and  all  the  dealer  had  to 
do  was  to  sit  tight  and  take  in  the  coin.  The 
outcome  of  the  whole  foolish  business  is  the 
demoralization  of  the  entire  trade.  At  last 
manufacturers  and  jobbers  have  begun  to  realize 
that  their  own  carelessness,  plus  greediness,  was 
killing  the  goose  that  laid  the  golden  eggs.  They 
have  now  gotten  together  and  formed  associa- 
tions to  protect  the  dealer  and  maintain  a  stand- 
ard scale  of  prices  and  quality.  This  movement 
will  be  a  godsend  to  the  trade,  and  there  is  no 
doubt  but  that  the  good  old  days  of  prosperity 
will  return  for  all  concerned.  But  what  about 
the  cards  that  the  dealer  now  has,  and  which  it 
seems  impossible  to  rid  himself  of?  There  are 
only  two  ways  that  these  can  be  disposed  of, 
for  disposed  of  they  must  be,  if  the  retailer 
would  revive  his  business,  and  that  quickly. 
Choose  those  that  are  clean  and  in  good  condi- 
tion and  send  them  to  your  printer  and  have 
some  advertising  matter  printed  on  them  and 
then  distribute  them  throughout  the  town.  In 
this  way  one  can  obtain  a  good  deal  of  publicity 
at  little  or  no  expense.  The  other  alternative 
is  the  bon-fire — and  after  all  perhaps  the  best, 
for  such  old  stuff  only  takes  up  valuable  room, 
and  if  constantly  kept  before  the  eyes  of  one's 
customers  it  gives  them  either  the  impression 
that  you  are  way  behind  the  times  or  else  that 
the  post  card  is  a  thing  of  the  past.  Either 
of  which  is  just  what  one  should  fight  against. 
The  post  card  business  is  here  to  stay,  and  the 
large  profits  that  have,  and  will  be  made  In  it, 
justify  any  measure  that  will  insure  its  future. 
The  people  have  now  become  educated  and  are 
for  the  most  part  mighty  discriminating  buyers. 


The  retailer,  therefore,,  who  would  obtain  the 
best  results  from  his  department  must  be  very 
careful  in  his  buying.  Buy  rather  too  few  of 
a  subject,  than  too  many,  for  the  secret  of  suc- 
cessful merchandising  of  post  c-ards  is  "constant 
change,"  and  remember,  it  is  seldom  the  card 
which  offers  you  the  greatest  margin  of  profit 
that  proves  the  biggest  seller.  Quality  is  what 
counts  nowadays,  and  the  dealer  who  remembers 
this  and  suppresses  all  other  ideas  will  find 
himself  well  rewarded. 


GILLETTE  SAFETY  RAZORS 

The  Ideal  Side  Line  for  Christmas  Trade — and 
Why, 


tional  amount  of  money  to  tell  the  world  of  the 
vast  improvement  and  labeled  the  blades  12  for 
one  dollar — which  simply  means  increased  satis- 
faction to  the  public  and  additional  profit  for 
dealers.  If  there  is  a  man  in  this  trade  who 
doesn't  handle  this  razor,  but  who  is  anxious 
to  make  some  additional  money  out  of  Christmas 
trade,  we  earnestly  advise  him  to  set  right  down 
and  investigate  this  line.  Not  only  is  the  in- 
itial sale  a  profitable  one,  but  each  razor  sold 
means  a  steady  customer  on  blades  and  steady 
and  satisfied  customers  on  the  Gillette  mean  cus- 
tomers on  your  other  lines. 


MOVING  PICTTJEE  FUMS  OF  "CELLIT." 


Taken  all  in  all  there  is  no  Christmas  gift  that 
will  be  received  with  greater  pleasure  by  any 
man  than  the  Gillette  safety  razor.  People  who 
at  any  other  time  might  hesitate  to  "plank 
down  a  five-spot,"  saying,  "oh,  well,  my  old  one 
will  do,"  will  get  one  now  for  a  friend  and 
thank  their  stars  that  they  are  able  to  get  so  ac- 
ceptable an  article  at  so  small  a  cost.  The  Gil- 
lette Co.  from  their  inception  have  had  but  two 
ideas  in  view — to  make  their  razor  without  any 
possibility  of  a  doubt  the  best  in  the  world — 
to  create  a  demand  for  it  by  enormous  ex- 
penditure of  money  and  protect  and  back  their 
dealers  to  the  last  ditch.  Their  restricted  price 
policy  enables  everyone  to  make  a  good  large 
profit,  without  fear  of  that  nightmare  of  all  mer- 
chants, "cut  prices." 

What  the  record  and  sound-box  is  to  the  talk- 
ing machine  the  blade  is  to  the  razor.  The  Gil- 
lette quality  has  long  been  subjected  to  competi- 
tion and  though  successful  this  enterprising 
firm  were  not  satisfied  but  must  need  keep  at 
it  in  order  to  improve  that  which  already  was 
the  best.  As  seen  in  their  announcement  else- 
where in  this  paper,  this  has  been  accomplished, 
but  only  at  Increased  expense.  They  might  per- 
haps have  cut  down  on  their  agents'  profits  and 
still  have  retailed  them  at  the  old  price  (50c.), 
but  no,  they  stood  by  their  guns,  spent  an  addi- 


The  latest  application  of  "cellit,"  a  newly  dis- 
covered substitute  for  cellulose,  which  has  the 
decided  advantage  of  being  non-combustible,  is 
in  making  films  for  cinematographs.  A  cellit 
film  exposed  for  ten  minutes  to  the  concentrated 
light  of  an  arc  lamp  does  not  exhibit  the  slight- 
est alteration.  A  celluloid  film,  under  the  same 
conditions,  bursts  into  flame  after  the  lapse  of 
only  three  seconds.  The  cinematograph  has  now 
entered  so  extensively  into  the  category  of  popu- 
lar entertainments  that  a  film  material  will  be 
most  welcome  which  will  obviate  the  serious 
danger  thus  far  attendant  upon  the  employment 
of  the  current  mechanism  and  already  produc- 
tive of  several  tragic  catastrophes. 


CINEMATOGRAPH  IN  OPERA. 


M.  Andie  Messager,  one  of  the  new  directors  of 
the  Paris  Opera,  intends  to  give  the  full  series 
of  Wagner  operas  in  Paris  the  coming  season. 
"Die  Gotterdammerung"  will  be  given  actually 
without  cuts.  The  scenery  has  been  designed 
and  painted  in  Paris,  and  a  novelty  will  be  at- 
tempted in  the  last  act,  which,  by  the  way,  has 
always  presented  unsurmountable  difficulties.  M. 
Messager  has  decided  to  use  the  cinematograph 
to  represent  the  destruction  of  the  gods,  and  he 
expects  much  more  realistic  results  from  the 
scene  than  have  been  obtained  before. 


TKanKs^iving  Day  Post  Cards 

RicKly    Embossed    witK    Life-liKe  Colors 


There  acre  25  Designs  in 
tKis  new  line  of  1908 
Thanksgiving   Da.y  Cacrds 


OUR  OWN  ARTISTS  have  (delivered  to  us  this  year  the  most  exquisite  designs  and 
the  v/idest  possible  variety  of  subjects  ever  shown  in 

THANKSGIVING  DAY  POST  CARDS 

Our  stock  is  entirely  new,  as  we  did  not  have  enough  cards  to  fill  orders  last  year. 
The  sale  will  be  larger  this  year  because  our  designs  and  variety  are  better  than  ever  before, 
besides  that  the  day  cannot  be  celebrated  rightly  by  our  people  without  freely  distributing 
these  cards.    Special  trade  price  for  this  quality  of  Cards. 

25  Designs— $1.00  per  100  .Assorted— 25  Designs 

By  Mail  8  cents  extra. 

Shall  we  mail  you  our  new  Fall  Post  Card  Catalog? 

THE  AMERICAN  NEWS  COMPANY,  ^StVVSS'rc'iVv'*"'"' 


THE  TALKING  MACfflNE  WORLD. 


63 


Try  Our  Competitors  Too 


Retail  Price 
$8.00 

Dealers'  Price 
$4.00 


I  •4iis<*< 


CLOSED 


when  somebody  says  '*our  talking 
machines  are  as  good,  or  better  than 
Pease's"  —  buy  them — test  them — 
then  compare  them  with  ours, — place 
both  before  your  customers  and  let 
them  decide,  they  may  not  know  a 
great  deal  about  mechanics,  but  they 
have  eyes  and  ears.  We  are  willing 
to  leave  it  to  them. 

We  have  devoted  years  to  perfect- 
ing our  models  and  are  satisfied  to  let 

CROWN  TALKING  MACHINES 
STAND  ON  THEIR  OWN  MERITS 

As  a  premium,  they  are  invincible 
— and  for  a  scheme  proposition  there 
is  nothing  to  compare  with  them. 

We  want  a  live  firm  in  every  city — a 
firm  who  is  looking  for  a  chance  to  make 
money  —  and  is  willing  to  work  /or  it. 
Does  this  hit  you  If  so^  write  us  now  Jor 
catalogues  and  full  particulars. 

IS  IT  NOT  TRUE 

that  the  man  who  handles  but  one 
line  is  a  slave,  and  must  dance  to  any 
tune  his  manufacturer  chooses  to 
whistle?  Why  not^  therefore^  be  inde- 
pendent? Branch  Out^  start  by  mvesti- 
gating  Pease's  Side  Lines. 

Our  dealers  are  makingr  from 
100  per  cent,  to  JOO  per  cent.  Profit. 
Enough  Said. 


E.    S.     PEASE  CO. 

Suites,  1653-1655  Hudson  Terminal  Building  NEW  YORK 


64 


THE  TALKING  MACfflNE  WORLD. 


GUNS,  REVOLVERS,  OPTICAL  GOODS,  ETC. 

A.re   Good   Side   L^ines   for   F^tionograpti  Dealers 

We  here  illustrate,  describe  and  price  a  few  specialties  that  will  put  some  go  into  your  busi- 
ness, The  goods  are  all  right  and  prices  20  to  25  per  cent,  lower  than  others.  Write  for 
conAdential  wholesale  prices. 


WITH  HAMMER 
Retail  Price,  SS.OO 


AUTOMATIC  REVOLVERS 

Improved  Model 
American-made  Au- 
tomatic Revolvers, 
High  Finish,  Perfect 
Model. 

HAMMERLESS 
AUTOMATIC 
REVOLVERS 

32  and  38  Cal. 
Retail  Price.  $5,50 

"UNDERBUY  AND  UNDERSELL" 

is  the  vital  principle  of  success  in  trade.  Here  is  your  oppor- 
tunity. National  Arms  Co.  Single  Guns,  Automatic  Shell  Ejec- 
tors, Retail  Price,  $5.00. 

Don't  pay 
the  gun  trust 
$4.25  for 
their  guns 
when  you 

can  get  a      Ji^^^B^  Wholesale 


NATIONAL  ARMS  CO. 


GUN  ISl^  $3.50 


NEW 
LINE 


S°c^il'  Revolvers 

RETAIL  PRICE.  $2.50 
Write  for  Wholesale  Prices 


NEW  LINE  SMOKELESS  POWDER 
SHOTGUN  SHELLS 

20  per  cent,  under  the  Association  Dealer's  prices.  WRITE 
for  our  Confidential  Wholesale  Price  List 


KIRTIAND  BROS.  6  CO-.n-SS-r'  90  Chambers  St.,  New  York 


OUR  MONTHLY  REVIEW. 

[We  solicit  Inquiries  from  our  subscribers  who  are  de- 
sirous of  any  Information  in  regard  to  paying  side  lines 
which  can  be  handled  in  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department.] 

One  of  the  most  promising  lines  that  The 
World  has  had  the  pleasure  of  inspecting  for 
some  time  is  the  Peerless  Vacuum  Cleaner  for 
the  home,  sold  and  controlled  by  the  Manufac- 
turers' Outlet  Co.,  of  this  city.  This  device  is 
a  complete  plant  all  in  itself  and  needs  but 
very  little  demonstrating  to  prove  its  vast 
superiority  over  all  the  other  appliances  hitherto 
used,  such  as  carpet  sweepers,  brooms,  dusters, 
etc.  Unlike  its  predecessors,  it  does  not  stir 
up  dirt  only  to  have  it  settle  elsewhere,  but  by 
suction  takes  up  and  holds  all  foreign  sub- 
stances, such  as  dirt,  paper,  hair,  etc.,  even 
going  so  far  as  to  remove  bugs  and  germs  from 
cracks  and  other  hitherto  inaccessible  places. 
Retailing  at  $20  it  is  easily  within  the  reach  of 
at  least  the  better  class  trade  and  the  margin 
of  profit  offered  the  dealer  makes  it  a  most 
profitable  line  to  handle. 


Jobbers  or  dealers  everywhere  who  are  in- 
terested in  illustrated  post  cards,  or  even  con- 
template adding  this  most  profitable  line, 
should  write  at  once  to  the  American  News  Co., 
39-41  Chambers  street,  this  city,  for  a  copy  of 
their  new  fall  and  winter  catalog  No.  5,  which 


shows  all  the  cream  of  all  the  post  cards  manu- 
factured, whether  in  this  country  or  Europe. 
This  is  a  most  complete  work  on  the  subject,  its 
68  pages  being  brim  full  of  helpful  advice.  We 
especially  call  the  attention  of  new  dealers  to 
it,  as  we  are  sure  that  they  will  find  it  a  most 
valuable  guide  in  ordering. 

*  *    *  * 

The  line  of  post  cards  is  very  extensive  for 
this  fall  and  winter  season  and  surpasses  all  others 
for  genuine  quality.  A  few  of  the  live  ones  are 
as  follows:  "Did  Coaching  Inns  of  England." 
This  series  contains  twelve  different  views.  The 
cards  being  imported  from  England.  Each  card 
shows  a  good  picture  of  an  inn  with  a  four  or 
six-horse  coach  drawn  up  in  front,  exactly  as 
in  the  olden  times.  A  brief  description  of  each 
inn  accompanies  each  set,  the  historic  points 
brought  out  making  these  cards  a  valuable  ad- 
dition to  any  collection. 

*  *    •  * 

"Real  Winter  Time  Scenery  Post  Cards" 
consist  of  54  assorted  views.  Thirty  of 
these  views  are  real  winter  scenery, 
all  taken  by  expert  photographers,  the  remain- 
ing 24  showing  sleighing  parties,  skating,  etc. 
Lithographed  in  12  colors  these  cards  are  real 
works  of  art  and  should  have  a  ready  sale. 

*  *    *  * 

"Capital  Buildings  of  All  States"  is  a  line 
which  is  selling  fast  wherever  shown.  A  large 
amount  of  time  and  expense  has  been  necessary 
to  complete  the  set.  The  views  are  the  b68t,  the 
result  being  an  exceedingly  handsome  ~assort- 
ment. 


"A  Girl  for  Every  Month."  This  line  of  cards 
is  imported  from  Germany.  The  designs,  how- 
ever, are  domestic  and  should  appeal. 

"Lord's  Prayer."  This  series  is  a  valuable  ad- 
dition to  the  religious  cards  now  on  the  market 
and  dealers  should  not  fail  to  have  them  in  their 
stock. 

"Old  Home  Week"  is  the  title  of  one  of  the 
best  new  series.  There  are  eight  designs  in  this 
assortment,  each  illustrating  a  phase  of  that  old 
New  England  custom,  which  has  now  spread  to 
all  parts  of  the  United  States.  The  line  is 
handsomely  gotten  out  and  is  in  great  demand. 

*  *    *  * 

"Famous  Boileau  Productions"  mark  a  pro- 
nounced advance  in  the  art  of  lithographing. 
There  are  12  designs  in  this  set  of  women's 
heads,  the  artist's  fame  creating  a  large  de- 
mand for  the  subjects  long  before  they  made 
their  appearance.  The  assortment  of  high  class 
Thanksgiving,  Christmas  and  New  Year's  cards 
is  too  numerous  to  attempt  to  treat  in  this 
brief  manner  and  all  we  can  do  is  to  earnestly 
impress  on  all  the  fact  that  they  offer  big 
portunities  to  dealers  handling  them.  If  you 
do  not  know  where  to  go  take  advantage  of  the 
"World's"  offer  and  write  the  editor  of  the  Side 
Line  Department.    He  can  "put  you  next." 

:j:  4  :fc 

Robt.  H.  Ingersoll  &  Bro.,  makers  of  the  Inger- 
soll  watch,  have  just  opened  a  branch  oflace  in 
Montreal,  Canada,  at  200  Magill  street,  through 
which  all  business  in  the  Dominion  will  be  con- 
ducted hereafter. 

*  *    *  * 

From  reports  which  reach  this  office  the  Re- 
flectoscope  has  done  wonders  in  reviving  the  in- 
terest of  post  card  collectors,  and  dealers  every- 
where, who  have  taken  on  this  line,  are  meeting 
with  pronounced  success.  The  Alco  Gas  Appli- 
ance Department,  the  manufacturers,  are  making 
an  exceptionally  liberal  offer  for  fall  and  holiday 
trade,  and  their  extensive  advertising  in  the 
magazines  will  stimulate  buying  all  over  the 
country. 

*  *    *  * 

Kirtland  Bros.  &  Co.,  of  this  city,  are  offering 
the  trade  some  remarkable  values  in  sporting 
goods.  Buying  as  they  do,  in  enormous  quanti- 
ties, they  are  enabled  by  their  perfect  system 
to  give  the  dealer  unusually  large  margins  oi 
profit.  It  now  being  October  the  hunting  season 
is  almost  with  us  and  their  quotations  on  rifles, 
shotguns,  revolvers,  ammunition  and  accessories, 
should  prove  of  interest  to  all.  This  company 
is  well  known  in  the  sporting  and  athletic  field 
and  they  always  carry  a  complete  stock  of  every- 
thing. Send  for  their  complete  catalog  and  con 
fidential  price  list. 

*  »    »  * 

We  told  you  that  the  E.  S.  Pease  Co.  were 
having  their  hands  full  handling  the  orders 
which  have  poured  into  them  from  firms  all  over 
the  country,  who  were  on  the  lookout  for  live 
side  lines.  In  fact,  so  fast  has  their  business 
grown  that  notwithstanding  the  fact  that  th^y 
have  only  occupied  their  present  quarters  a  few 
months,   they    are   compelled   to   broaden  out 


300  POST    CARDS  FREE 

We  will  send  300  samples  of  Post  Cards,  no  two  alike.  FRKE,  to  any  merchant  of  good  standing,  who  will  write 
on  hl.s  own  letterhead. 

Wc  arc  obliged  to  make  a  nominal  charge  of  .fl.OO  for  those  cards  in  the  first  instance,  but  If  we  receive 
orders  for  $25  worth  of  goods  from  the  same  party,  we  will  rebate  the  $1  paid  for  the  samples.  We  do  not  ask 
anyone  who  is  rated  In  Dun's  Agency  to  send  cash  in  advance,  but  those  who  arc  not  rated  we  will  have  to  ask 
them  to  send  cash  in  advance. 

Our  line  consists  of  about  1,000  subjects,  Including  Christmas,  Birthday,  Easter,  Valentine,  Santa  Claus. 
Floral,  Fruit,  Imitation  Uurnt  Wood,  Comics,  Quotation,  Embossed,  Gold  and  Silver  Backgrounds,  etc.  We  have 
a  great  many  specialties,  such  as  Astrological,  Language  of  Flowers  and  others. 

WE  ARE  NOT  JOBBERS,  WE  ARE  PUBLISHERS 

When  you  buy  from  us  you  get  rock-boltom  prices.  Wo  will  send  our  enlire  set  of  nearly  1,000  cards  for  $2., 1(1. 
If  you  do  not  care  to  onlcr  so  many  samples,  we  will  send  you  100  selected  samples  for  35  cents,  if  there  is  any 
chance  of  our  doing  business  with  you. 

James  Lee  Company 


l]Icrrv 


TERMS  LIBERAL 
Satisfaction  Guaranteed 


5- 1 7  W.Madison  St. 
Chicago 


THE  TALKING  MACHINE  WORLD. 


65 


again.  Their  friends  will  now  find  them  settled 
in  two  handsome  suites  (1653,  1655)  at  the  same 
address,  50  Church  street,  where  with  their  in- 
creased facilities,  they  will  be  better  able  to 
make  all  shipments  on  time.  The  Pease  Co. 
have  just  got  control  of  a  couple  of  new  lines 
which  should  interest  all  members  of  the  talk- 
ing machine  trade. 


HURTING  THEATRICAL  BUSINESS. 

The  Talking  Machine,  Player  Piano  and  Mov- 
ing Pictures,  Through  the  Medium  of  the 
Arcade,  Are  Taking  Money  from  the  Theaters. 


Frederic  J.  Haskin  in  chatting  about  the  talk- 
ing machine  says  this  wonderful  creation,  com- 
bined with  the  automatic  piano-player  and  mov- 
ing pictures  have  made  a  union  of  forces  in  the 
nickelodian  and  the  penny  arcade  which  is  doing 
great  damage  to  the  theater  business.  It  is  a 
theatrical  axiom  that  the  profits  of  the  theater 
are  in  the  gallery,  and  there  can  be  no  doubt  that 
the  nickelodian  has  cut  down  the  attendance  in 
this  portion  of  the  house.  A  number  of  com- 
panies have  been  called  off  the  road  because  of 
the  desertion  of  the  "gallery  gods."  It  is  said 
that  there  is  more  profit  in  the  business  of 
handling  the  machines  that  furnish  "canned 
music"  than  in  the  piano  business  itself.  One 
maker  of  these  machines  recently  issued  a  cir- 
cular to  the  music  trade  giving  facts  and  figures 
to  prove  this  statement. 


moving  pictures,  the  tariff  schedule  covering 
only  the  regular  photographic  plates.  Most  of 
these  pictures  are  used  in  vaudeville  theaters. 

Since  the  moving  picture  industry  became  so 
large  at  this  port,  amounting  to  more  than  ?100,- 
000  annually,  the  Treasury  Department  assessed 
duty  at  the  rate  of  65  cents  per  pound  and  25 
per  cent,  ad  valorem  as  manufactures  of  cellu- 
loid. The  importers  assert  that  duty  should  be 
assessed  at  25  per  cent,  only  as  photographic  dry 
plates. 

It  is  reported  that  the  so-called  trust  in  con- 
trol of  the  American  manufacture  of  photo- 
graphic goods,  solio,  and  printing  papers  was 
trying  to  make  trouble  for  the  importers  of 
goods  made  by  independent  foreign  houses  by 
having  their  goods  held  up  in  the  appraiser's 
warehouse  of  the  customs.  At  least,  persons 
who  have  sought  to  purchase  recently  these  inde- 
pendent goods  were  told  by  dealers  that  the  trust 
was  preventing  them  from  getting  supplies 
quickly  through  the  Custom  House.  Deputy  Ap- 
praiser Michael  Nathan  denied,  however,  that 
such  was  the  case.  He  said  there  was  no  delay 
in  the  appraiser's  oflice  in  releasing  the  goods. 


HOLIDAY  TRADE  POSSIBILITIES. 

The  Many  Side  Lines  That  May  be  Handled 
With  Profit  by  the  Talking  Machine  Dealer 
During  That  Period — Electrical  Novelties  for 
the  Christmas  Tree  Rapidly  Gaining  in  Fa- 
vor— Articles  for  the  Grown-Ups. 


FIGHT  MOVING  PICTURE  RATE. 

Photographic  Supply  Trust  Said  to  be  Harrying 
Rivals  on  Customs  Duties. 


Importers  of  moving  pictures  have  begun  a 
fight  against  the  Treasury  Department  ruling 
fixing  the  amount  of  duty,  and  have  filed  appeals 
on  test  cases  from  the  decision  of  the  collector  of 
this  port,  which  will  be  heard  by  the  Board  of 
General  Appraisers.  When  the  tariff  laws  were 
enacted  there  was  no  provision  made  to  cover 


Have  you  ever  stopped  to  consider,  Mr.  Talk- 
ing Machine  Man,  the  possibilities  that  Christ- 
mas trade  offers  you  in  the  way  of  extra  profits 
• — of  the  hundred  and  one  odds  and  ends  that 
can  be  sold  with  big  profit  and  little  trouble  at 
this  time  of  the  year.  Take,  for  instance,  elec- 
tric novelties.  What  a  field  this  is  for  the  ener- 
getic dealer.  How  easy  it  is  with  this  line  to 
decorate  your  store  and  windows  and  make  them 
fairly  scintillate  with  welcome  and  good  cheer. 
In  catering  to  Yuletide  buyers  one's  trump  card 
is  the  little  folks  and  no  effort,  no  matter  how 


great,  is  wasted  if  you  can  arouse  interest  or, 
better  yet,  enthusiasm  in  their  hearts.  Though 
as  old  as  history,  Santa  Claus  seems  to  hold 
first  place  and  the  method  which  has  proven  the 
most  successful  of  any  in  drawing  trade  is  to 
have  this  gentleman  on  the  ground,  and  devote 
his  whole  attention  to  amusing  the  younger 
generation;  an  added  stimulant  may  be  added 
by  advertising  in  the  local  dailies  that  all  chil- 
dren who  accompany  a  parent  will  be  presented 
with  a  gift.  This  is  an  admirable  publicity  plan 
and  will  cost  but  a  trifle,  toys,  etc.,  being  pur- 
chasable for  such  purposes  at  very  low  prices. 
The  merchant  is  wise,  however,  who  gives  good 
substantial  presents  such  as  balls,  tops,  jacks, 
small  dolls,  etc.  Cheap  premiums  only 
too  often  hurt  the  giver  more  than 
they  do  him  good.  Now  as  to  lines  to  sell.  In- 
asmuch as  we  have  mentioned  electrical  novel- 
ties we  might  as  well  kill  that  bird  first.  The 
novelty  end  of  this  business  is  strictly  aimed  at 
children  from  the  age  of  seven  or  upwards,  and 
consists  of  innumerable  articles.  Christmas 
trees  are  almost  universally  in  vogue,  but  every 
year  the  papers  record  accidents  which  arise 
from  trees  catching  fire  from  the  old-fashioned 
candles.  This  offers  the  dealer  a  mighty  strong 
argument  in  introducing  electric  decorative  out- 
fits. These  come  equipped  with  either  dry-cell 
batteries,  or  where  customers  have  current  in 
their  homes,  plugs  for  direct  connection.  Out- 
fits consist  of  one  or  more  festoons  of  silk- 
covered  flexible  wire,  each  festoon  having 
eight  pendant  porcelain  sockets  wired  thereto, 
the  color  or  shape  of  the  bulbs  being  left  to  the 
choice  of  the  purchaser.  These  outfits  range  in 
price  from  $8  to  $25,  giving  the  dealer  a  hand- 
some profit.  Electric  railroad  outfits  are  ex- 
tremely popular,  consisting  of  engines  or  mo- 
tors; oil,  coal  and  freight  cars,  tracks,  switches, 
bumpers,  signals,  bridges,  tunnels,  terminals, 
etc.  Dealers  will  find  by  operating  one  of  these 
outfits  in  their  windows  they  will  draw  crowds 
and  boom  things  generally.  Flash-lights,  tele- 
phone and  telegraph  outfits,  miniature  motors, 
dynamos,  batteries,  etc.,  also  sell  well  and  help 


r 


Six-Foot  Post  Cards 


In  Brilliant  Colors 


WHEN  reflected  by  the  Reiiectoscope  a  6-inch  Post  Card  becomes  in 
effect  a  G-foot  Post  Card  with  its  magnified  detail  showing  bril- 
liantly in  all  the  colors  of  the  original.  With  a  Reflectoscope  and 
a  collection  of  Post  Cards  received  from  friends,  newspaper  clippings, 
photographs,  etc.,  one  may  view  from  one's  easy  chair  the  events  of  the 
world,  or  its  famous  buildings  or  great  battles  or  humorous  happenings 
in  brilliant  6-foot  pictures. 

The  Reflectoscope 

THE  POST  CARD  MAGIC  LANTERN 

has  arrived.  Dealers  report  it  one  of  the  best  lines  ever  handled,  needing  only  to  be  displayed  to  arouse  immediate  interest.  •  The  Re- 
flectoscope was  designed  by  one  of  the  best  photographic  experts  in  the  world.  It  is  the  only  machine  that  is  built  on  scientific  lines — 
that,  being  largely  constructed  of  aluminum,  is  light  in  weight  and  of  highest  efficiency — that  has  5  reflecting  surfaces — that  is  equipped 
with  double  lenses — the  only  one  which  shows  the  full  card  from  edge  to  edge — that  attracts  attention  by  its  design  and  finish — the 
only  machine,  in  short,  which  is  a  trade  getter  in  both  looks  and  results.  It  costs  twice  as  much  as  others  to  make;  sells  at  the  same 
price.  Retail  Price  for  Gas,  Electricity  or  Denatured  Alcohol,  mounted  ready  for  use  and  beautifully  japanned  in  black  and  red,  $5.00 
complete.    WRITE  FOR  DETAILS. 

ALCO-GAS   APPLIANCES  DEPARTMENT 


SELLING  AGENTS: 


159-161  West  24th  Street,  New  York 

GEO.  BORGFELDT  &  CO.,  48-50  West  Fourth  Street,  New  York  City. 
THE  STROBEL  &  WILKEN  CO.,  591  Broadway,  New  York  City. 


66 


THE  TALKING  MACHINE  WORLD. 


make  the  department  a  huge  success.  Other 
toys  and  games  may  easily  be  added  and  make 
a  good  side  line  all  the  year  round.  So  much 
for  the  children.  In  regard  to  grown-ups  their 
tastes  are  more  diversified  and  are  governed  by 
station  and  environment.  Jewelry,  furniture,  con- 
fections, tobacco,  photographic  supplies,  sporting 
goods,  notions,  such  as  leather  goods,  etc.,  novel- 
ties and  knick-knacks  all  offer  good  opportunities. 
To  be  specific  and  state  just  what  you,  Tom, 
Dick,  or  Harry  should  handle,  and  what  you 
should  not  is  impossible.  All  we  can  hope  to  do 
is  to  start  you  thinking  along  progressive  lines 
and  you  must  work  out  your  own  salvation. 
This  we  can  and  will  say  however:  If  you 
would  succeed  you  must  keep  your  eyes  open 
and  not  let  the  slightest  chance  for  business 
escape  you.  Do  this  and  at  the  end  of  the  year 
you  will  be  surprised  at  the  gain  you  have  made 
over  your  old  records.    It's  up  to  you. 


GRAPT  IN  SECURING  LICENSE. 


The  moving  picture  man  certainly  has  his 
troubles  that  astonish  the  layman  when  aired. 
In  the  case  of  Gaetano  D'Amato.  a  deputy  in  the 
bureau  of  licenses,  who  was  charged  with  "graft- 
ing" in  his  department,  charging  double  fees, 
withholding  money,  etc.  Michaele  Christophero 
of  542  East  Fourteenth  street,  testified  that  he 
was  in  the  moving  picture  business  and  applied 
for  a  license  last  December,  a  friend,  Ben  Yosko, 
going  with  him.  The  friend  talked  to  D'Amato 
and  then  said  the  license  would  cost  $75.  Tne 
regular  fee  is  $25.  Witness  said  he  gave  his 
friend  $50  on  deposit  and  returned  in  a  day  or 
two  with  $25.  D'Amato  then  told  him  that  his 
friend  had  only  paid  him  $35,  and  that  $40  was 
still  due    Two  days  later  he  paid  the  $40. 

When  he  got  home  he  said  he  found  his  mov 
ing  picture  machine  broken  and  complained  to 
the  police.  He  was  told  that  he  had  broken 
the  law  in  failing  to  register  the  number  of  the 
machine,  and  was  sent  to  a  Mr.  Brown  in  the 
Park  Row  building,  who  took  his  license  and 
said  it  was  no  good. 

Friends  told  the  witness  that  he  would  .have 
to  go  to  D'Amato  again,  and  he  did.    The  deputy 


SPECIAL  OFFER 

500  POST  CARDS  —  No  two 

alike ;  all  retail  at  2  for  5  cents 
and  5  cents  each,  $2.50. 
Cash  with  order;  prepaid. 

SIMPLICITY  CO..  Chicago.  111. 


told  him,  he  said,  that  $150  would  fix  the  matter. 
He  could  only  raise  $130  and  with  this  he  and 
his  partners  went  to  Brown's  office,  and  later 
found  D'Amato  in  a  cafe.  After  Brown  and 
D'Amato  had  conferred  D'Amato  and  the  witness 
walked  through  City  Hall  park  and  at  the  foun- 
tain Christophero  paid  over  $110  and  received  a 
license  which  he  found  to  be  the  license  for 
which  he  had  previously  paid  $90,  making  $200 
that  he  paid  in  all. 

Another  case  in  which  D'Amato  figured  was 
disclosed  when  Alfred  Weiss,  a  dealer  in  moving- 
picture  machines  and  talking  machines  at  219 
Sixth  avenue,  admitted  giving  Policeman  Reed 
$15  "as  a  loan"  last  August,  and  said  he  had  not 
yet  got  it  back.  He  denied  that  it  vras  paid  to 
Reed  for  commissions  in  bringing  customers  to 
him. 

Weiss  said  that  at  one  time,  when  he  went  to 
D'Amato  to  get  a  license  for  a  show,  he  was 
held  up  several  days.  He  said  he  finally  got  his 
license  through  the  efforts  of  Tammany  Leader 
Maurice  Featherson.  He  said  that  D'Amato  had 
never  asked  him  for  more  than  the  $25  license. 


ANENT  POST  CARD  BOOM. 

Overproduction  Has  Hit  the  German  Postcard 
Industry  Hard — What  Mr.  Burreil  Says. 


Overproduction,  combined  with  the  fact  that 
there  is  a  boom  in  the  business  in  this  country 
and  England,  has  brought  about  a  crisis  in  the 
manufacture  and  sale  of  the  German  picture  post- 
cards. 

In  spite  of  the  growth  of  the  picture  postcard 
business,  there  is  a  serious  depression  in  the  Ger- 
man industry.  To  those  who  read  "Made  in  Ger- 
many," on  most  of  the  postcards  offered  for  sale 
in  many  of  the  large  cities,  this  will  come  as  a 
surprise.  This  depression  is  the  subject  of  a 
report  by  United  States  Vice-Consul  James  L.  A. 
Burreil,  at  Magdeburg. 

In  ascribing  this  depression  to  the  "boom"  in 
this  business  in  America  and  England,  he  says 
that  this  led  to  heavy  speculation  on  the  part  of 
the  dealers,  who  piled  up  enormous  stock.  "This," 
he  wrote,  "kept  busy  the  presses  not  only  in  the 
United  States,  but  also  those  in  England  and  on 
the  Continent,  particularly  in  Germany. 

"In  the  latter  part  of  1907,  however,  although 
a  falling  off  in  the  demand  on  the  part  of  the 
American  public  was  not  noticeable,  came  a 
catastrophe;  the  dealers,  who  could  not  afford 
to  hold  their  large  supplies,  were  obliged  to  get 
rid  of  them  at  any  price.  The  European  post- 
card industry  lost  heavily,  sometimes  as  much  as 
$20,000  to  .$25,000  on  a  single  customer.  Part 
of  the  supply  which  was  unsalable  in  America, 
as  well  as  the  Continental  overproduction,  came 
into  the  English  market,  and  to  this  cause  a  well- 
known  English  firm  attributes  the  decrease  in 
their  sales." 


COLORED  LOCAL  VIEWS 

from  photos  furnished  by  you,  made  in  4  weeks,  and  just  as  cheap  as 
you  can  buy  them  from  stock.  Our  five-colored  hand  work  is  mar- 
velous.   Send  for  samples  and  prices. 

DOOUTTLE    &    KULUNG.    INC..    1002    ARCB    STREET,    PHILADELPHIA,  PA. 


IF    YOU   ARE  IMXERESXEI3 


IN 


EUECTRIC=PUAVERS 

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PERFORATED-PAPER  MUSIC  ROLLS 


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Largest  Mlrs.  ELECTRIC  PLAYERS  and  MUSIC  ROLLS 


MOTION  PICTURES  FOR  ITALY. 

The  People  Like  the  American  Kind,  Consul 
MIchelson  Says. 


A  motion  picture  craze  has  struck  Italy.  The 
great  demand,  according  to  United  States  Consul 
Albert  H.  Michelson  of  Turin,  is  for  pictures 
sho-wing  American  scenes  or  adventure  in  the 
West.  Nearly  every  Italian  family  of  the  lower 
class  has  either  a  relative  or  friend  here,  and 
all  expect  that  some  day  they  will  visit  us.  So 
they  want  to  see  things  showing  life  in  this  coun- 
try, or  perhaps  giving  scenes  in  the  part  of  the 
country  where  friends  or  relatives  are  living. 
In  writing  on  this  subject  Consul  Michelson  says: 

"There  would  seem  to  be  a  very  good  field 
for  American-made  motion  pictures  in  Italy.  The 
number  of  exhibitors  of  such  pictures  is  very 
large,  and  is  constantly  growing. 

"Foreign  films  are  bought  by  Italian  exhibitors 
in  one  or  two  ways,  either  through  agents  having 
theii;  offices  in  Italy  or  in  another  European 
country,  or  from  Italian  manufacturers.  The 
reason  that  foreign  films  are  to  be  bought  in  large 
numbers  from  Italian  manufacturers  is  that  these 
manufacturers  have  a  system  of  exchange  with 
manufacturers  of  foreign  countries.  At  the 
present  time  only  one  Italian  maker  is  known  to 
have  such  an  understanding  with  an  American 
house.  It  would  seem  important  that  American 
makers  of  motion  pictures  who  are  not  already 
represented  in  Europe,  and  even  that  those  who 
are  so  represented,  should  give  this  system  of 
international  exchange  careful  attention. 

"It  is  believed  that  an  American  house  would 
find  it  to  its  advantage  to  sell  pictures  direct  to 
an  Italian  agent  rather  than  intrust  the  sale  of 
its  pictures  upon  such  a  large  market  to  an  agent 
residing  outside  Italy." 


THE  MOVING  PICTITRE  IN  POnTICS. 


During  his  recent  visit  to  Chicago,  William 
Jennings  Bryan  did  some  posing  in  order  that 
his  admirers  all  over  the  country  might  have  an 
opportunity  to  catch  a  glimpse  of  him  in  action. 
His  ride  was  arranged  by  a  moving  picture  con- 
cern, and  he  made  gestures  and  moved  about 
for  the  benefit  of  the  camera  in  an  auto  ahead  of 
the  one  in  which  he  rode. 

Thus  is  the  modern  Presidential  campaign  con- 
ducted. All  modern  means  of  publicity  is  eagerly 
utilized,  and  the  talking  and  moving  picture 
machines  are  playing  their  parts  for  the  candi- 
dates on  both  sides  of  the  fence. 


SPECIAL  TO  THE  TRADE! 

FOR  30  DAYS  ONLY -These  1907 
Song  Hits  at  10c.  per  copy,  or  $10.00 
per  hundred : 

Every  One  Is  In  Slnmberland  Bnt  Yon  and  Me " 
"Twinkling  Star" 

"  Sweethearts  May  Come  and  Sweethearts  May  Go  " 
"Where  The  Jessamine  Is  Blooming,  Far  Away" 

Instrumental  —  Paula  Valse  Caprice 

It  will  pay  you  to  keep  in  touch  with  us. 
Write  to-day ! 

THIEBES-STIERLIN  MUSIC  CO. 

ST.  LOUIS,  MO. 


60  YEARS' 
EXPERIENCE 


I  RADE  IVlARI\5i 

Designs 
Copyrights  Slc. 

Anvone  aondlnR  a,  skotrh  and  dcscrlntlon  may 
quickly  iiscoriMtn  our  opinion  free  whether  an 
tnvoiiilon  18  prtitiftblv  piuonljible.  Coninuniloft- 
tloiiBSirlcllyconildenthil.  HANDBOOK  on  PateuU 
Bent  free.  <.>Idcat  nueney  for  eecurlnc  patents. 

Patents  taken  tlirouKh  Munn  &  Co.  receive 
$}ifcinl  uoticf^  without  clinrgo.  lu  the 

Scientific  JIttierlcaii* 

A  hnnilaciinelf  lllnstnilod  wopkly.  I.nrsoat  clr- 
riiliuloii  of  any  edciidUe  j.niriiul.  Terms.  $3  a 
voiir:  f.nir  moiitliB,  tl.  SolJ  byall  newsdealera. 

MUNN  &Co.36'Broadwa,.  New  York 

Brancb  UIDce.  626  V  St..  Waahluutou.  D.  C. 


THE  TALKING  MACHINE  WORLD. 


AN  ACCURATE  DESCRIPTION  OF  THE; 

PEERLESS  AUTOMATIC  PIANO 

COIN  OP^KRATE^O 

F.ENGELHAROT  t>  SONS 

_  PROPRIETORS 


7^ 


THE  TALKING  MACHINE  WORLD. 


A  Revolution  in  the 
Phonograph  Horn! 

No  Supports   No  Crane 

No  Standard 
No  Special  Attachment 

A  Revolution  Indeed! 


COLUMBIA 
GRAPHOPHONE 


Price,  $7.50 


Price,  $7.50 


Since  the  advent  of  the  Phonograph,  back  in  the  eighties,  it  may  safely  be  affirmed  that  no  real  progress  has 
been  made  in  the  Phonograph  horn ;  its  size  has  been  gradually  increased,  thus  merely  accentuating  the  defects  of 
the  reproduction.  At  last,  the  "  IDEAL "  horn  has  come !  A  scientific  device  aiming  at  a  pure,  melodious 
reproduction  of  the  sound,  be  it  either  a  great  soprano's  song,  the  endearment  of  a  string  instrument  solo,  or 
the  rendering  of  a  Sousa's  march.  Besides,  it  eliminates  all  the  bad  points  of  the  previous  horns — NO  SUP- 
PORTS, NO  CRANE,  NO  STANDARD,  NO  SPECIAL  ATTACHMENT  are  needed  with  the  "  IDEAL ;  " 
all  that  is  required  is  simply  the  turning  of  a  small  thumb  screw  to  fasten  securely  the  "  IDEAL  "  horn  to 
the  neck  of  the  reproducer  of  any  cylinder  machine,  either  Edison  or  Columbia,  or  to  a  Devineau  Biophone. 

The  bell  of  the  "IDEAL,"  made  of  pure  aluminxim,  is  nearly  six  feet  in  circumference,  assuring  the 
maximum  of  sound. 

The  elbow  is  made  of  the  highest  grade  of  ebonite,  which  in  combination  with  aluminum,  completely 
eliminates  that  tin  sound  so  strongly  objectionable.  In  the  middle  part  of  the  elbow  a  swivel  allows  the 
sound  to  be  thrown  in  any  direction  WHILE  PLAYING  A  RECORD. 

Thfc  '  IDEAL"  flower  horn  is  handsomely  finished  and  weighs  but  a  few  ounces.  With  the  "IDEAL" 
horn  you  get   '  IDEAL  '  music. 


Jfeberal  Jlanufacturing  Company 

2095  Cast  36ti)  Street  -  Cltbelanir,  #f)io 


VOL.  IV.   No.  11. 


SIXTY-EIGHT  PAGES 


single:  copies,  lo  cents 

PER  YEAR.    ONE  DOLLAR 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  November  15,  1908 


LEX   US   SHIF»  YOU 


THE  ECHO-PHONE 

OIM   XEIM   DAYS'  APF"ROVAL 


E  KNOW  the  merits  of 
our  machine,  and  do  not 
want  your  money  until 
you  have  seen  and  tested  it  thor- 
oughly. 

If  you  are  not  then  convinced 

that  it  is  the  best  machine  on  the 
market  at  the  price,  and  that  you 
need  it  in  your  Business — reship, 
collect. 


ONLY  RESPONSIBLE  FIRMS  CONSIDERED 


UNITED  TALKING  MACHINE  CO. 

259  GREENWICH  STREET,  NEW  YORK 


Sintered  ac  ucond-elau  matter  May  2,  190S,  at  the  post  office  st  New  Xork,  N.  Y.,  under  tba  act  0/  Congiesa  of  March  S,  18T9, 


2 


THE  TALKING  MACHINE  WORLD. 


ELECTION  IS  OVER 

The  people  have  made  their  choice 


The  numerous  orders 
we  are  receiving  daily 
for  our  No.  20  Star 
Machine,  Retail  price, 


00 


tells  the  story  of  its 
worth    and  popularity 


6Ae 


STAR 

Talking 
Machine 


is  the  choice  of  the 
people. 

Eleven  other  models, 

All  Winners 


Let  us  send  you  catalog  of  Machines  and  Star  Records. 

Hawthorne  &  Sheble  Mfg.  Co. 


1 


Howard  &  Jefferson  Streets, 


PHILADELPHIA,  PA. 


The  Talking  Machine  World 

Vol.  4.   No,  n.  New  York,  November  15,  1908.  Price  Ten  Cents 


"TALKER"  TO  REPLACE  HAND  ORGAN. 

Margaret  Wycherly  Granted  Patents  on  Im- 
proved Phonograph  Transmitter — Company 
to  be  Organized  to  Make  and  Rent  Portable 
Machines  for  Street  Use, 


Margaret  Wyclierly,  the  clever  young  Ii-ish 
actress,  who  is  now  scoring  such  a  success  in 
vaudeville,  has  been  granted  a  patent  on  an  im- 
proved phonograph  transmitter. 

In  speaking  of  this  device,  Miss  Wycherly 
said:  "I  believe  good  music  is  one  of  the  great- 
est factors  in  our  modern  civilization;  we  are 
just  waking  up  to  the  dire  results  mentally, 
morally  and  physically  of  harsh  sounds  and  un- 
necessary noises.  In  New  York  they  are  passing 
ordinances  forbidding  them,  and  Mrs.  Isaac  L. 
Rice's  society  for  the  prevention  of  unnecessary 
noise  is  growing  with  wonderful  rapidity. 

"My  plan  is  to  replace  the  hand-organ  with  a 
new  form  of  phonograph  and  transmitter.  A 
company  has  already  been  formed  to  take  over 
my  patents,  which  number  sixteen  and  include  a 
rotary  record  carriage  which  enables  the  oper- 
ator to  load  the  phonograph  with  no  less  than 
sixteen  records,  which  may  be  played  in  any 
order  desired.  These  records  turn  automatically 
at  the  same  speed  at  which  they  were  taken, 
with  the  result  that  whatever  music  is  rendered 
is  played  correctly  as  to  time  and  accentuation. 

"Briefly,  the  plan  of  the  new  company  is  to 
manufacture  and  rent  portable  machines  carry- 
ing from  eight  to  sixteen  records.  Our  first 
records  will  be  those  of  several  of  the  greatest 
singers,  Melba,  Caruso,  Sembrich  and  Eames. 

"There  are,  of  course,  other  uses  to  which  my 
rotary  carriage  may  be  put.  The  biggest  phono- 
graph record  is  only  able  to  carry  about  ten 
minutes  of  music.  My  sixteen-record  machine 
will  give  two  hours  and  a  half  of  uninterrupted 
music,  if  anyone  can  stand  that  much.  This 
means,  of  course,  that  almost  any  grand  opera 
can  be  given  in  its  entirety  and  without  break. 

"It  will  be  several  months  before  our  ma- 
chines are  in  the  market,  and  they  will  not  be 
sold  at  any  price.  We  will  rent  them,  but  they 
cannot  be  purchased." 


YOUR  FACE  IS  YOUR  OWN. 

Highest  Court  Says  Advertisers  Can't  Use  Un- 
sanctioned Photographs. 


The  Court  of  Appeals  at  Albany  last  week  de- 
clared constitutional  the  law  passed  by  the  New 
York  Legislature  in  1905  which  in  effect  pro- 
hibited the  use  of  a  picture  of  a  person  for  ad- 
vertising or  trade  purposes  without  that  person's 
consent. 

Before  1903  Chief  Judge  Alton  B.  Parker  of 
the  Court  of  Appeals,  in  a  decision  in  the  Roches- 
ter Folding  Box  Co.  case,  decided  that  such  right 
of  privacy,  enforceable  in  equity,  did  not  exist 
in  this  State  so  as  to  enable  a  woman  to  prevent 
the  use  of  her  portrait  for  advertising  purposes 
without  her  consent,  but  he  pointed  out  that  the 
Legislature  could  enact  a  law  to  insure  such 
privacy.    This  the  Legislature  promptly  did. 

Under  this  law  Aida  T.  Rhodes  sued  the 
Sperry  &  Hutchinson  Co.  for  displaying  her  pic- 
ture in  its  Manhattan  office  among  its  premium 
exhibits  which  were  exchanged  for  trading 
stamps.  She  secured  a  decision  in  her  favor 
prohibiting  the  further  use  of  her  photograph 
and  a  verdict  giving  her  $1,000  damages.  The 
Brooklyn  Appellate  Division  affirmed  the  trial 
term  decision,  and  so  did  the  Court  of  Appeals 
to-day.  The  trading  stamp  company  fought  the 
constitutionality  of  the  law,  which  is  upheld 
by  the  Court  of  Appeals  in  an  opinion  written 
by  Judge  Willard  Bartlett.  In  discussing  the 
operation  of  the  new  law  Judge  Bartlett  says: 

"The  new  law  is  wholly  prospective  in  its 
operation  and  hence  does  not  apply  to  previously 


acquired  pictures.  Upon  portraits  the  owner- 
ship of  which  was  in  others  at  the  time  when 
the  act  took  effect  its  prOTisions  are  inoperative. 
Such  pictures  the  owner  is  still  at  liberty  to 
use  for  advertising  or  trade  purposes,  without 
being  held  thereby  to  have  been  guilty  of  a 
crime  or  to  have  committed  a  tort.  His  property 
rights  therein  are  unaffected  by  the  statute.  On 
the  other  hand,  as  to  pictures  whose  ownership 
remains  in  the  person  represented  at  the  time 
when  the  act  took  effect  or  portraits  subsequently 
made  a  transfer  of  ownership  no  longer  carries 
with  it  the  right  to  use  the  picture  for  advertis- 
ing purposes  unless  the  written  consent  of  the 
person  portrayed  shall  have  been  given." 


POLITENESS  ALWAYS  PAYS. 


Great  Store  and  Great  Stock  of  no  Avail  Unless 
Customers  Are  Treated  Right. 


No  matter  how  a  store  may  excel  in  certain 
forms  of  service  to  the  public,  its  owners — if  they 
are  wise — will  not  rest  satisfied  unless  its  em- 
ployes are  uniformly  polite  and  courteous  to  cus- 
tomers. Aggressive  dealers  everywhere  recognize 
that  even  though  their  line  may  be  thoroughly 
reliable,  their  advertisements  truthful,  their  de- 
livery prompt  and  exact,  their  store  interior  in- 
viting and  supplied  with  many  of  the  conveni- 
ences so  much  appreciated  by  the  average  man  or 
woman,  if  the  assistants  are  indifferent,  snappish 
and  overbearing,  the  establishment  will  be  used 
only  as  a  convenience  by  the  better  class  of  con- 
sumers. Women  of  refinement,  in  particular,  will 
be  tempted  to  go  to  some  other  establishment 
where  general  conditions  may  not  be  quite  as 
favorable,  if  there  they  have  received  courteous 
treatment  and  observed  an  evident  desire  on  the 
part  of  the  salesmen  and  other  employes  to  treat 
them  with  the  respect,  deference  and  politeness 
which  such  consumers  usually  regard  as  their 
due,  right  and  privilege. 

It  is  indeed  surprising  that  dealers  who  are 
accustomed  to  expect  not  merely  politeness,  but 
subservience  from  those  who  wait  on  them,  are 
at  times  careless  as  to  the  manner  in  which  their 
customers  are  treated. 

There  is  indeed  a  strong  contrast  between  the 
warm  welcome  which  the  dealer  almost  invari- 
ably receives  in  jobbers'  houses,  large  and  small 
— the  alert  attention  there  accorded  to  him  from 
start  to  finish — and  the  listless,  indifferent  air 
which  customers  so  frequently  encounter  in  some 
retail  stores. 

The  majority  of  dealers,  of  course,  are  fully 
alive  to  the  importance  of  courtesy  on  the  part 
of  their  employes  and  regret  their  inability  to 
instill  their  own  spirit  into  all  the  members  of 
their  force. 

However,  the  salesman  who  is  not  big  enough 
to  realize  for  himself  the  importance  of  courtesy 
will  soon  disclose  his  unfitness  in  other  ways 
and  have  his  services  dispensed  with  in  short 
order. 

NATIONAL  CO.'S  RIGHTS  PROVEN. 

Perpetual    Injunction   Secured   on    the  Ayles- 
worth  Patent  for  Duplicating  Records. 

(Special  to  The  Talking  Machine  World.) 

Providence,  R.  I.,  Nov.  5,  1908. 

The  validity,  originality,  ownership  and  right 
to  use  a  certain  patent  on  the  Edison  record  for 
phonographs  were  affirmed  last  week  by  Judge 
Arthur  L.  Brown  in  the  United  States  District 
Court.  A  perpetual  injunction  sustaining  these 
rights  was  granted. 

The  case  was  that  in  equity.  New  Jersey  Pat- 
ent Co.  and  National  Phonograph  Co.  vs.  James 
Donnelly  and  Lawrence  Fahey,  doing  business 
as  Donnelly  &  Fahey. 

The  final  decree  pertained  to  the  patent  for 
composition    for    making    duplicate  records, 


granted  in  1905  to  the  New  Jersey  Patent  Co., 
the  inventor  being  James  W.  Aylesworth.  The 
court  decided  the  patent  valid,  Aylesworth's  in- 
vention original  and  the  New  Jersey  Patent  Co.'s 
ownership  and  the  National  Phonograph  Co.'s 
rights  as  licensee  lawful.  The  defendants  were 
perpetually  enjoined  from  selling  the  so-called 
Edison  phonograph  or  using  the  device  in  any 
way,  unless  authorized. 

No  damages  or  costs  were  decreed,  as  it  ap- 
peared defendants  had  fully  satisfied  plaintiff 
in  this  respect. 


IN  HANDSOME  NEW  QUARTERS. 


Schmidt  &  Son  Co.  Showing  a  Fine  Line  of 
Victor  and  Edison  Machines  in  Their  New 
Show  Rooms  in  Davenport. 


H.  Schmidt  &  Son  Co.,  the  music  dealers  of 
Davenport,  la.,  recently  moved  into  their  hand- 
some new  store  at  322  Brady  street,  that  city, 
the  larger  quarters  becoming  a  necessity  owing 
to  the  rapid  increase  in  business.  The  point  of 
the  store  is  given  over  to  pianos  although  along 
the  main  aisle  a  large  and  complete  line  of  Vic- 
tor and  Edison  machines,  small  musical  instru- 
ments and  sheet  music  are  shown. 

At  the  rear  of  the  store  are  a  number  of 
smaller  roSms  where  the  Victor  and  Edison  ma- 
chines are  adequately  demonstrated.  To  the  left 
is  the  "Victor  Room"  which  is  done  in  Holland 
blue,  the  walls  being  adorned  with  pictures  of 
the  more  celebrated  artists  such  as  Madame  Sem- 
brich, Louise  Homer  and  Enrico  Caruso,  all  of 
whom  are  heard  on  the  Victrola. 

The  "Edison  room,"  which  is  to  the  right,  is 
finished  in  cream.  Here  the  Edison  machines 
and  the  new  Amberol  records  are  demon- 
strated. The  stock  of  Edison  records  is  very 
complete  and  consists  entirely  of  fresh  ship- 
ments. 


RECORDS  OF  LANGUAGES 


Of  Twenty-five  Indian  Tribes  Have  Been  Se- 
cured for  Posterity. 


(Special  to  The  Tallying  Machine  World.) 

Berkeley,  Cal.,  Nov.  9,  1908. 
More  than  1,300  phonographic  records  contain- 
ing the  languages  of  more  than  25  Indian  tribes 
have  been  stored  at  the  University  Department  of 
Anthropology  for  use  in  the  research  work  of 
that  department.  The  work  of  the  department 
in  recording  by  the  phonograph  the  language  of 
the  Indians  of  this  and  other  States  has  been 
going  on  for  several  years  under  the  supervision 
of  Prof.  A.  L.  Krober,  acting  head  of  the  depart- 
ment. 

Thomas  Waterman,  of  the  class  of  1907,  who 
has  been  conducting  some  of  the  investigations 
in  phonetics,  shipped  the  records  to  the  univer- 
sity, and  he  will  further  carry  on  the  work, 
which,  when  completed,  will  make  the  Depart- 
ment of  Anthropology  and  Ethnology  a  store- 
house of  Indian  languages,  many  of  which  have 
been  saved,  although  the  tribes  are  now  extinct. 


DON'T  WAIT  FOR  BUSINESS. 


The  three  ways  of  getting  business  are  wait- 
ing for  it  to  come  to  you,  meeting  it  half-way, 
and  going  after  it. 

The  man  who  waits  for  business  to  come  to 
him  has  his  first  busy  day  when  the  sheriff  sells 
him  out. 

The  man  who  meets  business  half-way  won't 
meet  more  than  he  can  handle  with  one  clerk. 

The  man  who  goes  after  business  is  the  fel- 
low who  keeps  it  away  from  the  other  two. 


A  line  that  is  not  advertised  may  be  as  good 
as  one  that  is — but  who  knows  it? 


4 


THE  TALKING  IVIACHINE  WORLD. 


THE  "COUNTERSIGN  LOCK." 

New  York  Artist  Invents  Lock  That  Opens,  Only 
at  the  Sound  of  a  Certain  Voice — Rivals 
the  Stories  of  "The  Arabian  Nights" — De- 
scription of  the  New  Device. 


A  "countersign  lock"  is  the  latest  pioduci  of 
American  genius,  being  the  invention  of  Eliot 
Keen,  a  New  York  artist.  If  reports  are  reliable 
the  new  lock  rivals  the  stories  of  the  Arabian 
Nights,  when  the  Forty  Thieves  caused  the  solid 
rock  closing  the  mouth  of  their  cave  to  swing 
to  one  side  by  crying,  "Open,  sesame."  The  idea 
of  this  remarkable  lock  was  suggested  to  Mr. 
Keen  by  some  photographs  of  sound  waves  pub- 
lished in  a  London  paper,  and  which  were  re- 
ferred to  and  illustrated  in  these  columns  some 
months  ago.  These  "voice  pictures"  were  made 
by  an  ingenious  contrivance  consisting  of  a  tiny 
mirror  on  the  needle  of  a  phonograph.  The 
mirror  threw  a  ray  of  light  up  or  down  with 
each  vibration  of  the  needle,  the  movements  of 
which  were  thus  recorded  in  a  photographic 
film  unrolled  before  it  at  a  certain  speed.  In 
this  way  sound  pictures  were  made  of  the  voices 
of  Tetrazzini,  Caruso,  Melba  and  other  great 
singers. 

Upon  seeing  these  strange  photographs  Mr. 
Keen  fell  to  wondering  whether  or  not  Caruso's 
voice  could  not  have  made  the  wavy  line  accred- 
ited to  Melba.  If  not,  then  these  records  were 
as  individual  and  as  much  a  part  of  whoever 
made  them  as  his  features  or  his  signature.  If 
the  voice  record  is  absolutely  unique  with  each 
person,  then  you  and  I  and  everybody  have  a 
new  means  of  establishing  our  identity  should  it 
be  in  doubt.  Being  a  practical  man  as  well  as 
an  artist,  the  inventor  asked  himself  what  value 
there  is  in  being  able  to  make  a  sound  record 
that  no  one  else  can  make.  The  logic  was  easy. 
Money  is  the  most  highly  prized  thing  in  the 
world.  Therefore  it  is  put  under  lock  and  key. 
The  modern  combination  lock  is  well  enough 
unless  somebody  steals  the  combination.  If  you 
can  invent  a  non-stealable  combination  you  have 
the  best  lock,  and  the  royalties  are  yours.  No- 
body can  steal  the  vibrations  of  the  voice.  There- 
fore the  safest  lock  is  one  which  can  only  be 
opened  by  the  vibrations  of  an  individual  voice. 
Therefrom  Mr.  Keen  invented  the  "countersign 
lock." 

Its  operation  is  very  simple,  and  is  shown  in 
the  diagram  on  this  page.  On  the  outside  of  the 
safe  is  the  mouthpiece  of  an  ordinary  telephone 
transmitter.  Attached  to  its  diaphragm  is  a  deli- 
cate needle,  the  other  end  of  which  rests  in  the 
groove  of  a  certain  sound  record  made  on  a 
phonograph  cylinder.  The  phonograph  cylinder 
is  part  of  the  actual  mechanism  of  the  lock,  and 
the  record  it  contains  is  the  countersign  spoken 
by  a  certain  voice.  Now,  when  this  countersign 
is  spoken  into  the  safe  by  the  same  voice  which 
made  the  record,  the  vibrations  of  the  needle 
coincide  with  the  record  on  the  cylinder  and  a 
continuous  electrical  contact  is  made  which, 
when  completed,  sets  free  the  mechanism  and, 
lo!  the  heavy  doors  swing  open  on  their  hinges. 
Of  couree,  there  are  other  ingenious  details,  such 
as  the  delicate  electric  motor  which  turns  the 
cylinder,  but  the  main  feature  is  what  has  been 
described. 

This  unfeeling  attack  of  modern  science  upon 
the  ancient  profession  of  burglary  will,  never- 
theless, result  in  raising  the  standard  of  accom- 
plishments required  for  its  successful  pursuit. 
Not  alone  must  he  bring  to  bear  the  resources 
of  personal  courage  and  a  knowledge  of  what 
collateral  is  worth  taking  from  the  safe,  but  ho 
must  acquire  the  art  which  has  made  famous 
the  vocal  mimicries  of  Cecilia  Loftus  and  El.tic 
.lanls.  Ilis  attack  upon  a  bank  must  be  i)rc- 
ceded  by  cultivating  the  personal  acquaintance 
of  the  cashier,  not  only  with  the  idea  of  learning 
the  words  of  the  countersign,  l)ut  in  order  lo 
make  a  study  of  liis  peculiarities  of  voice.  And, 
these  tliing,s  aiconipllshed,  the  burglar  niusi 
spend  long  hours  in  the  privacy  of  his  room 
rehearsing  the  words  of  the  countersign,  with  all 
the  vocal  tricks  of  him  who  alone  should  speak 
Jt,    Indeed,  such  will  be  the  requirements  of  the 


future  bank  robber  that  an  enticing  field  is 
opened  up  to  persons  of  the  stage  whose  incomes 
are  not  commensurate  with  their  powers  of 
mimicry.  It  may  even  come  to  pass  that  the  safe 
builders,  as  a  measure  of  protection,  will  put 
all  the  gentlemen  of  the  profession  who  are 
periodically  "at  liberty"  upon  permanent  and 
satisfactory  pensions  and  so  remove  them  from 
temptation's  path.  The  very  fact  that  the  "coun- 
tersign lock"  may  be  opened  over  the  long  dis- 
tance 'phone  establishes  such  a  degree  of  safety 
for  the  burgling  mimic  that  some  such  safe- 


Patent  Office  Diagram  of  the  Keen  Lock,  showing  how 
the  Electric  Needle  moves  over  the  cylinder.  Recording 
the  Voice  and  Opening  the  Lock  when  the  same  Words 
and  Tones  are  Repeated 


guard  should  be  thrown  alx)ut  the  youth  of  the 
land  whose  first  innocent  ambition  to  "go  on  the 
stage"  has  been  heartlessly  crushed  by  the  syn- 
dicate. 

Seriously  speaking,  however,  the  advantage  of 
being  able  to  open  your  safe  by  telephone  would 
be  supplemented  in  another  way.  By  the  same 
means  you  can  positively  identify  yourself  a's  the 
person  speaking  by  simply  pronouncing  your  per- 
sonal countersign.  No  other  voice  could  dupli- 
cate the  record  made  by  your  owu,  and  thus 
every  man  could  have  his  own  "vocal  signature." 
Perhaps,  indeed  the  time  is  not  far  distant  when 
important  papers  of  business  and  state  will  be 
e.xecuted  in  this  way — even  from  midocean  by 


wireless  telephone,  if  one  wishes  to  speculate  so 
far  upon  the  future. 

Comparison,  however,  should  move  Mr.  Keen 
to  prohibit  the  use  of  his  lock  on  the  street 
doors  of  private  residences,  says  the  World. 
The  spectacle  of  a  citizen  trying  to  pronounce 
at  certain  hours  of  the  night  and  under  well 
understood  circumstances  the  words  of  the  coun- 
tersign with  which  he  alone  can  unlock  his 
front  door  is  too  distressing  to  contemplate.  Let 
him  protect  our  bank  balances  if  the  counter- 
sign lock  will  do  it,  but  the  latchkey  should 
be  sacred  from  the  cold  workings  of  science. 


IRA  D.  SANKEY'S  VOICE  HEARD. 

Brooklyn    Congregation    Listened    to  Hymns 
Evangelist  Now  Dead  Sang  Into  Phonograph. 

Although  Ira  D.  Sankey,  evangelist,  song 
writer  and  singer,  has  been  dead  for  several 
months,  members  of  the  Simpson  Methodist- 
Episcopal  Church,  Clermont  and  Willoughby 
avenues,  Brooklyn,  heard  his  voice  again  last 
Sunday  evening,  when  from  a  large  phonograph 
on  the  pulpit  platform  they  heard  "The  Ninety 
and  Nine"  and  others  of  his  widely-known 
hymns. 

Mr.  Sankey  spent  many  of  his  last  hours  sing- 
ing into  a  receiver  the  hymns  which  had  moved 
audiences  at  Moody  and  Sankey  meetings  all 
over  the  world.  For  nearly  five  years  he  was 
blind,  but  his  general  health  and  his  voice  re- 
mained unimpaired  until  a  short  time  before  his 
last  illness. 

When  near  death  Mr.  Sankey  expressed  a  de- 
sire that  the  phonograph  and  the  records  become 
the  property  of  the  Simpson  Methodist  Episcopal 
Church,  of  which  the  Rev.  Dr.  W.  J.  Thompson 
is  the  rector. 


EDISON  AS  A  MUSICAL  CRITIC. 


Few  men  are  mentioned  as  frequently  as 
Thomas  A.  Edison  in  the  daily  papers,  and  the 
number  of  stories  credited  to  him  would  fill 
many  a  volume.  Here  is  one  now  going  the 
rounds  which,  of  course,  has  been  manufactured 
to  order:  "A  few  years  ago,"  he  said  the  other 
day.  "when  the  talking  machine  business  was 
still  a  dubious  proposition,  a  list  of  the  new 
records  was  often  handed  me  for  approval.  After 
hearing  them,  I  would  mark  'Good,'  'Fair,'  or 
'Rotten'  against  the  compositions  so  as  to  class 
them  for  the  trade.  The  'rotten'  records  always 
made  a  hit  with  the  public.  Now,  all  I  have  to 
do  is  to  condemn  a  bit  of  music,  and  the  factory 
works  overtime  to  supply  the  demand," 


=   OUR=  = 

VICTOR  RECORDS 

Guaranteed  Perfect 

We  have  arranged  for  two  entirelj'  distinct  and  separate  stocks  of  VICTOR  RECORDS 
ONE  RETAIL,  ONE  WHOLESALE.  Bv  this  system  we  are  enabled  to  friiarantee  our 
Wholesale  Trade  that  they  will  receive' from  us  VICTOR  RECORDS  in  absolutely  the 
same  condition  thej-  are  supplied  us  by  the  factory. 

\OT  RECORDS  THAT  HAVE  BEEN  USED  FOR  DEMONSTRATING  MACHINES; 

NOT  RECORDS  THAT  HAVE  BEEN  PLAYED  FOR  RETAIL  PROSPECTS 
But— 

Absolutely  New  Unplayed  Records 

We  don't  need  to  enlarge  upon  tlie  advantages  of  tliis  system.  You  will  appreciate 
it.    We  originated  the  system  of  supplying  tlie  liigh-grade 

RED  SEAL  RECORDS  IN  SEALED  ENVELOPES 

This  is  ai>i)rcc  iuloiI  by  ilcsilers  in  Victor  Kocorils.  and  wo  are  sure  the  new  method  of  tilling: 
wliolcsiile  orilers  from  a  stock  whuli  is  in  no  way  connected  with  our  retail  stock  will  be  even  more 
ai>pre(*iate<l  b\-  them. 

If  You  Want  New  Records,  Send  Us  Your  Orders 

The  Eastern  Talking  Machine  Co.,  B^s^onTMlf*: 

Original  Distributers  of  Victors  in  New  England 

LARGEST  STOCK  —  BEST  SERVICE 

Fifteen  Years  an  Excluaive  Talking  Machine  House 


THE  TALKING  MACHINE  WORLD. 


5 


HIS  MASTERS  VOICE 


REG.  U.S.  PAT.  OFF. 


December  List  of  New  Victor 

Records 

All  vocal  selections  have  accompaniments  by  the  Victor  Orchestra 


No. 

5577 

5576 
5595 
5596 

5608 

31717 

53704 

5597 
52900 
52906 

5599 

5572 

5601 

5611 

Th 

5614 
5613 
5612 


10-Inch— 60  cents 

Poet  and  Peasant  Overture. 

Arthur  Pryor's  Band 

National  Emblem  March.  .Arthur  Pryor's  Band 

Yankee  Shuffle  March. ..  .Arthur  Pryor's  Band 

"Yama,  Yama  Man"  Medley. 

Arthur  Pryor's  Band 

Rainbow  (Indian  Two-step). 

Victor  Orchestra,  Walter  B.  Rogers,  Conductor 

My  Queen  Waltz.        Victor  Dance  Orchestra, 
Walter  B.  Rogers,  Conductor 

La  Giralda  (Marche  Andalouse). 

Bosc  Orchestra  of  Paris 

Drowsy  Dempsy.    Banjo  Solo,.Vess  L.  Ossman 

Boulanger  March.    Bell  Solo. ..  .Albert  Muller 


Gypsy  Dance  (La  Gitana). 


Xylophone  Solo. 
Albert  Muller 


There's  Nothing  in  the  World  Like  Love. 

Harvey  Hindermeyer 

Could  You  Learn  to  Love  a  Little  Girl  Like 
Me?   Dorothy  Kingsley 

Always  Me.    Child  Ballad. 

Ada  Jones  and  Haydn  Quartet 

Here's   to   the   Girl    (from   "Girls   of  Gotten- 
berg")  Alan  Turner  and  Haydn  Quartet 

ree  Records  by  Nat  M.  Wills  the  famous 
"  Happy  Tramp." 

B.  P.  O.  E.  (Elks'  Song). 

Are  You  Sincere.    Comic  Talk  and  Parody. 

'What  Killed  the  Dog."  Comic 


'No  News" 
Talk. 


No. 
5574 
5591 
5609 

5603 


5605 
5606 

5604 
5615 


When  Grandma  Was  a  Girl  Ada  Jones 

I'm  Glad  I'm  Married  Billy  Murray 

There's  No  Moon  Like  the  Honeymoon. 

Miss  Jones  and  Mr.  Murray 

Medley  of  Popular  Airs  ("When  It's  Moonlight, 
Mary  Darling,"  "When  the  Sheep  Are  in  the 
Fold,"  "Tennessee  Tessie,"  "Sweetheart 
Days")  Peerless  Quartet 

Honey  Lou  Collins  and  Harlan 

Jim  Jackson's  Affinity.     "Coon"  Specialty. 

Miss  Jones  and  Mr.  Spencer 

Christmas  Morning  at  Clancey's.  ..Steve  Porter 

"Funiculi,  Funicula"  (A  Merry  Heart). 

Harry  Macdonough  and  Haydn  Quartet 


31716 


31718 
31715 


12-lnch-$l 

Hallelujah  Chorus  (From  "Messiah"). 

Arthur  Pryor's  Band 

Some  Day.... Alan  Turner  and  Haydn  Quartet 

Uncle  Josh  Keeps  House  Cal  Stewart 

New  Victor  Red  Seal  Records 

Jobanna  Gadski,  Soprano 


88136 


88137 


Cavalleria  Rusticana — Voi  lo  Sapete  (Mas- 
cagni)  (Santuzza's  Air).  12-inch,  with  Or- 
chestra, $3.    In  Italian. 

Aida — Ritorna  Vincitor  (Verdi)  (May  Laurels 
Crown  Thy  Brow).  12-inch,  with  Orchestra, 
$3.    In  Italian. 


Ernestine  Scliumann-Helnli,  Contralto. 

87020  The  Danza  (Chadwick).  10-inch,  with  Orchestra, 
$2.    In  English. 


No. 

88138 


Stille  Nacht,  Heilige  Nacht  (Gruber)  (Silent 
Night,  Holy  Night).  12-inch,  with  Orchestra, 
$3.    In  German. 

88139  I  und  Mei  Bua  (Millocker)  (I  and  My  Boy). 

Yodel  Song.  12-inch,  with  Orchestra,  $3.  In 
German. 

88140  Rienzi — Gerechter   Gott    (Wagner)  (Righteous 

God).  12-inch,  with  Orchestra,  $3.  In 
German. 

Louise  Homer — Emilio  de  Gorgoza. 

87501    Samson    and     Delilah — Vengeance     at  Last! 

(Sant-Saens.  10-inch,  with  Orchestra,  $3. 
In  English. 

Alice  Nielsen,  Soprano 

74121  Martha— The  Last  Rose  of  Summer  (Flotow). 

12-inch,  with  Orchestra,  $1.50.    In  English. 

Gina  C.  Viafora,  Soprano 

64094    Manon    Lescaut — In    Quelle    Trine  Morbide! 

(Puccini)  (In  Those  Silken  Curtains).  10- 
inch,  with  (Orchestra,  $1.    In  Italian. 

Evan  Williams,  Tenor 

64093    Serenade   (Schubert).     10-inch,  Orchestra,  $1. 
In  English. 

74119    Crossing   the    Bar    (Tennyson— Willeby).  12- 
inch,  with  Orchestra,  $1.50.    In  English. 

74122  Carmen — Flower   Song   (Bizet).    12-inch,  with 

Orchestra,  $1.50.    In  English. 

IMarcel  Jonrnet,  Bass 

74123  Jongleur    de    Notre    Dame — Legende    de  la 

Tango  (Massenet).  12-inch,  with  Orchestra, 
$1.50.    In  French. 

Emilio  de  Gogorza,  Baritone 

74124  Trovatore— II  Balen  (Verdi)   (The  Tempest  of 

the  Heart).  13-inch,  with  Orchestra,  $1.50. 
In  Italian. 


Victor  Double-faced  Records.    lo-inch  75  cents;  12-inch  $1.25. 


Will  the  people  in  your  locality  be  able  to  get  every  one  of  these  records  at  your  store?  They're  go- 
ing to  know  about  them  all  by  November  28th — the  simultaneous  opening  day  throughout  America  for  the 
sale  of  December  Victor  Records.  We  advertise  the  complete  list  in  our  two-page  advertisement  in  the  De- 
cember issue  of  the  leading  magazines,  and  also  call  attention  to  the  new  records  in  our  advertising  in  the 
principal  daily  newspapers  of  the  country  during  the  latter  part  of  November. 

You  know  how  sales  have  increased  since  we  began  this  magazine  and  newspaper  campaign.  You 
know  how  it  has  added  to  your  profits.  You  know  how  important  it  is  to  have  all  the  records  so  that  you 
won't  miss  a  sale.    You  know  that  there  are  no  records  like  Victor  Records — and  the  people  know  it  too. 

They  buy  month  after  month,'  not  simply  because  the  records  are  new,  but  because  they  are  perfect 
musically,  and  have  that  sweet,  clear  tone  that  is  ever  a  delight. 


Victor  Talking  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Oramophone  Co.,  Montreal,  Canadian  Distributors 

Preserve  your  records  and  get  best  results  by  using  only  Victor  Needles 


6 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  MILWAUKEE. 

Dealers  Pleased  With  Larger  Shipments — Big 
Holiday  Trade  Looked  for — Hoeffler  Mfg. 
Co.'s  Fine  Displays — Victor  Concert  at  "Mer- 
chants' Trip"  Smoker — Some  Recent  Visitors 
— Work  of  Organizing  State  Association 
Progressing  Rapidly. 


(Special  to  The  Talking  Machine  World.) 

Milwaukee,  Wis.,  Nov.  9,  1908. 

Milwaukee  talking  machine  dealers  are  grati- 
fied over  the  fact  that  they  are  now  able  to 
secure  larger  and  more  satisfactory  shipments 
of  new  machines  and  equipment  in  the  different 
lines.  The  problem  was  fast  becoming  a  serious 
one,  with  the  general  trade  making  demands 
upon  the  dealer,  and  the  dealer,  in  turn,  crowding 
the  jobber  who  was  unable  to  be  supplied  by  the 
manufacturer.  The  several  new  styles  of  ma- 
chines and  records  have  given  additional  life 
and  energ}'  to  the  whole  Wisconsin  trade,  and 
dealers  say  that  it  is  like  entering  a  new  field 
not  touched  by  the  talking  machine.  The  new 
Edison  attachmenis  and  Amberol  four-minute 
records  are  perhaps  in  leading  demand,  but  the 
new  types  and  new  records  of  the  other  machines 
are  not  far  behind.  The  new  Columbia  double 
records  together  with  the  new  indestructible 
styles  are  working  a  veritable  revolution  in  the 
Columbia  business. 

The  Milwaukee  retail  business  is  displaying 
more  life  than  at  any  time  during  the  present 
year,  and  dealers  say  that,  the  indications  are 
that  the  holiday  trade  will  double  that  of  last 
year  and  be  in  excess  of  that  of  1906.  Retail 
sales  all  over  the  State  are  very  satisfactory  ac- 
cording to  reiKirts  of  visiting  dealers.  The  period 
of  lethargy  preceding  election  which  made  itself 
so  strongly  felt  in  some  lines  of  business  did  not 
seem  to  seriously  affect  the  talking  machine 
trade. 

One  of  the  largest  displays  of  record  cabinets 
in  Wisconsin  is  to  be  found  at  the  establishment 
of  the  Hoeffler  Mfg.  Co.  in  this  city.  Unique 
window  displays  are  always  a  feature  of  the 


Hoeffler  people  and  this  week  a  big  exhibition  of 
more  than  100,000  needles  and  an  artistically  ar- 
ranged showing  of  oilers  is  attracting  no  end  of 
attention.  Several  sales  of  machines  were  made 
as  a  result  of  a  recent  display  of  the  company. 
Mandolins,  guitars  and  various  other  instru- 
ments were  shown  in  the  big  windows  with  the 
announcement  that  records  of  the  same  instru- 
ments were  on  sale  within.  The  idea  seemed  to 
be  an  especially  taking  one. 

Dealers  report  good  sales  of  the  B.  and  H.  fiber 
needles  which  seem  to  fill  a  long  felt  want  with 
the  trade,  judging  from  the  demand. 

E.  C.  Laury,  lately  assistant  sales  manager  for 
the  Walfham  Piano  Co.  in  this  city,  is  now  con- 
nected with  the  Chicago  branch  of  the  Victor 
Talking  Machine  Co.  as  salesman. 

One  of  the  most  enjoyable  features  of  a  recent 
"Merchants'  Trip"  smoker  given  by  the  members 
of  the  Milwaukee  Merchants'  and  Manufacturers' 
Association  was  a  Victor  concert  by  Lawrence 
McGreal.  A  reproduction  of  the  July  trip  of  the 
association  was  made  possible  by  the  Victor, 
which  presented  a  series  of  records  made  by  Mr. 
McGreal,  while  on  the  western  outing  with  the 
association.  The  humorous  and  serious  phases 
of  the  long  journey,  together  with  a  presentation 
of  the  popular  pieces  played  on  the  way,  were 
enjoyed  by  the  association  members  who  were 
strong  adherents  of  the  Victor  ranks. 

George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Co..  together  with  W.  C.  Fuhri,  district 
manager  of  the  company  with  headquarters  at 
Chicago,  were  recent  Milwaukee  visitors.  It  was 
the  first  time  that  INIr.  Lyle  had  seen  the  Mil- 
waukee Columbia  establishment  in  its  present  lo- 
cation and  he  was  very  favorably  impressed  with 
both  location  and  management.  Both  managers 
were  on  a  tour  of  inspection  throughout  the  west- 
ern territory  and  reported  that  the  business  out- 
look in  the  far  west  at  the  present  time  is  es- 
pecially bright  in  every  particular. 

E.  H.  Schultz.  of  Schultz  Bros.,  talking  ma- 
chine dealers  at  Neenah.  Wis.,  was  a  recent 
visitor,  and  stated  that  the  talking  machine  busi- 
ness in  the  Fox  River  valley  district  is  good. 


An  increase  in  business  of  more  than  200  per 
cent,  for  the  month  of  October  is  the  remarkable 
showing  made  by  the  Milwaukee  branch  of  the 
Columbia  Phonograph  Co.  under  the  able  manage- 
ment of  A.  D.  Herriman.  Mr.  Herriman  states 
that  this  increase  is  largely  in  the  floor  sales 
of  the  establishment  and  that  without  a  doubt 
the  popularity  of  the  new  double  faced  and  the 
indestructible  Columbia  records  is  responsible  for 
the  big  boost  in  business. 

H.  B.  Grey,  of  the  Rudolph  Wurlitzer  Co.,  re- 
cently called  upon  the  Milwaukee  trade. 

The  work  of  organizing  the  new  State  asso- 
ciation of  talking  machine  dealers  is  rapidly  pro- 
gressing and  it  is  expected  that  the  work  of  or- 
ganization will  be  completed  at  least  by  the  close 
of  the  present  year.  Lawrence  McGreal,  leading 
jobber  of  Wisconsin,  is  taking  an  active  part  in 
the  work  of  formation  and  is  most  enthusiastic 
over  the  future  of  the  association.  Literature 
is  being  sent  out  to  dealers  all  over  Wisconsin 
with  the  aim  of  arousing  their  interest  and  call- 
ing their  attention  to  the  value  of  such  an  or- 
ganization. The  progress  of  the  new  Milwaukee 
Talking  Machine  Dealers'  Association  is  being 
carefully  watched  and  the  new  State  organiza- 
tion will  be  modeled  largely  after  this  body. 

George  Huseby,  retailer  of  both  the  Edison 
and  Victor  lines,  is  now  located  in  a  new  estab- 
lishment on  the  fourteenth  floor  of  the  new  Ma- 
jestic building.  The  downtown  establishment 
will  be  only  a  branch  of  the  Grove  street  store. 

Recent  callers  on  the  trade  were  G«orge  D. 
Ornstein,  manager  salesman  of  the  Victor  Talk- 
ing Machine  Co.;  C.  H.  Wilson,  general  manager 
of  the  National  Phonograph  Co.,  who  called  on 
Lawrence  McGreal,  and  Mr.  Palmer,  of  the  Chi- 
cago branch  of  the  National  Phonograph  Co. 


Since  Merrill  L.  Bardwell  has  become  manager 
of  the  Rochester,  N.  Y.,  store  of  the  Columbia 
Phonograph  Co.  he  has  changed  the  interior 
arrangement  of  the  store  completely,  and  greatly 
improved  it  thereby.  The  offices  were  formerly 
in  the  front  of  the  store,  but  Mr.  Bardwell  moved 
them  to  a  balconv  in  the  rear. 


LOUIS  BUEHN  &  BROTHER 


=45  NORTH  NINTH  STREET,  PHILADELPHIA= 


SPECIAL"'^*^*^  illustration 
■  shows  our  No.  124 
—200  Peg— Cylinder  Cabinet.  Best 
value  in  the  country.  Large  dis- 
count.   Catalogue  for  the  asking. 


Announce  the  opening  of  their  new  branch 
house  at 

14  IV.  IViapRet  Square 


The  same  high-class  service  that  has  been 
the  rule  at  our  Philadelphia  house  will  pre- 
vail. Edison  dealers  in  Central  Penns\  l- 
vania  cannot  afford  to  o\'erlook  this  oppor- 
tunit)  for  a  saving  both  in  time  and  cost  of 

transportation.    If  vou  ha\'c  not  signed  with 
us  we  solicit  correspondence. 

LOUIS  BUEHN  &  BROTHER 


PHILADELPHIA 


Everything  for 
Talking  Machine 


HARRISBURG 


THE  TALKING  MACHINE  WORLD. 


7 


Two  New  Style  Cabinets  for  the  Victor- 

Victrola  XVI 


Circassian  Walnut 
Victrola  XVI 
Price,  $250 


In  order  to  satisfy  the  enormous 
demand  for  Victrolas  in  various 
woods  and  finishes,  we  have  added 
these  two  beautiful  instruments  to 
the  Victor  hne. 

Both  are  of  the  Victrola  XVI  type,  one  in  satin- 
finish  Circassian  Walnut,  the  most  beautiful]}'  figured 
wood  in  existence — and  the  other  in  Quartered  Oak  in  a 
large  variety  of  stains  and  finishes. 

The  popularity  of  the  Victrola  is  rapidly  and  steachly 
increasing.  The  big  Victrola  season  is  right  on  top  of 
you.  And  the  greater  the  variety  of  Victrolas  displayed 
in  your  establishment,  the  greater  are  your  opportuni- 
ties for  catering  to  the  tastes  of  difiFerent  customers — 
and  closing  sales. 


Quartered  Oak 
Victrola  XVI 
Price,  $200 


Anticipate  the  demand  that  already  exists  for  these  new  instruments.  Order  from 
your  distributor  now  and  be  prepared  to  show  them  during  the  holiday  season. 


Owing  to  the  general  preference,  Weathered  Oak,  dead  flat  finish,  will  be  the  regular  stock  finish  of  quartered 
oak  cabinets.  We  will,  however,  keep  on  hand  a  number  of  unfinished  cabinets,  which  may  be  ordered  in 
Antique,  Golden  and  Early  English;  these  three  to  be  a  polished  or  a  dull-rubbed  varnish  finish.  They  may  also 
be  ordered  in  Weathered,  Flemish,  Fumed,  Driftwood  and  Gun  Metal;  these  five  to  be  either  a  dead  flat  or  a 
wax  finish. 

When  ordering  Victrolas  in  any  of  the  special  finishes  it  is  of  the  greatest  importance  that  dealers  plainly 
specify  finish  on  each  order.  Two  or  three  weeks  are  required  by  the  factory  to  make  shipment  of  these  special 
finished  cabinets. 


VICTOR  TALKING  MACHINE  CO.,  Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co..  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  Needles  on  Victor  Records. 


Full  information  can  be  obtained  from  the  following  Victor  dealers : 


I 


Albany,  N.  Y  Finch  &  Hahn. 

AHoona.  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Elyea-Austell  Co. 

Phillies  &  Crew  Co. 
Baltimore,  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 

H.  R.  Eisenbrandt  Sons. 

Wm.  McCallister. 

Bangor,  Me  M.  H.  Andrews. 

Birmingham,  Ala  E.  E.  Forbes  Piano  Co. 

The  Talking  Machine  Co. 

Boston,  Mass  Oliver  Ditson  Co. 

Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 

Brooklyn,  N.  Y  American  Talking  Machine  Co. 

Buffalo,  N.  Y  VV.  D.  Andrews. 

Neal,  Clark  &  Neal  Co. 
.American  Phonograph  Co. 
.Orton  Brothers. 
.The  Klein  &  Heffelman  Co. 
.  Stone  &  Barringer  Co. 
.  Lyon  &  Healy. 
The  Rudolph  Wurlitzer  Co. 
The  Talking  Machine  Co. 

Cincinnati,  O..  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons. 

Collister  &  Sayle. 
Eclipse  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  O  The  Fetterly  Piano  Mfg.  Co. 

Denver,  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 
Des  Moines,  Iowa  Jones  Piano  Co. 

Harger  &  Blish. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque.  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


Burlington,  Vt.. 

Butte,  Mont  

Canton,  0  

Charlotte,  N.  C. 
Chicago,  III  


El  Paso,  Tex  W.  G.  Walz  Co. 

Escanaba,  Mich.   Grinnell  Bros. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 


Grand  Rapids,  Mich 

Honolulu,  T.  H  

Indianapolis,' Ind.  ■■ 

Jacksonville,  Fla... 
Kansas  City.  Mo.... 


•  J.  A.  J.  Friedrich. 
.  Bergstrom  Music  Co. 
Kipp-Link  Phono.  Co. 
C.  Koehring  &  Bro. 
.Alexander  Seewald  Co. 
.  J.  W.  Jenkins  Sons  Music  Co. 
Schmelzer  Arms  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 

Los  Angeles,~Cal  Sherman,  Clay  &  Co. 

Memphis,  Tenn  E.  E.  Forbes  Piano  Co. 

O.  K.  Houck  Piano  Co. 

Milwaukee,  Wis  Lawrence  McGreal. 

Minneapolis,  Minn  Minnesota  Phonograph  Co. 

Mobile,  Ala  Wm.  H.  Reynalds. 

Montreal,  Canada  Berliner  Gramophone  Co.,  Ltd. 

Nashville,  Tenn  O.  K.  Houck  Piano  Co. 


Newark,  N.  J  

Newark,  O  

New  Haven,  Conn. 
New  Orleans,  La. . . 


New  York,  N.  Y. 


.  Price  Phono.  Co. 

.  Ball-Fintze  Co. 

.  Henry  Horton. 

.  Nat'I  Auto.  Fire  Alarm  Co. 

Philip  Werlein,  Ltd. 
.  Blackman  Talking  Machine  Co. 

Sol  Bloom,  Inc. 

C.  Bruno  &  Son,  Inc. 

I.  Davega,  Jr.,  Inc. 

S.  B.  Davega  Co. 

Chas.  H.  Ditson  &  Co. 

The  Jacot  Music  Box  Co. 

Landay  Brothers,  Inc. 

The  Regina  Co. 

Stanley  &  Pearsall. 

Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb  A.  Hospe  Co. 

Nebraska  Cycle  Co. 

Piano  Player  Co. 

Peoria,  III  Chas.  C.  Adams  &  Co. 

Philadelphia,  Pa  Sol  Bloom. 

Louis  Buehn  &  Brother. 

J.  E.  Ditson  &  Co. 

C.  J.  Heppe  &  Son. 

Musical  Echo  Company. 

Penn  Phonograph  Co.,  Inc. 

Western  Talking  Machine  Co. 

H.  A.  Weymann  &  Son. 
Pittsburg,  Pa  C.  C.  Mellor  Co.,  Ltd. 

Pittsburgh  Phonograph  Co. 

Powers  &  Henry  Co. 

Standard  Talking  Machine  Co. 
Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman,  Clay  &  Co. 
St,  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul,  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 
Syracuse,  N.  Y. .......  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Courier  Co. 

Washington,  D.  C  John  F.  Ellis  &  Co. 

E.  F.  Droop  &  Sons  Co. 


8 


THE  TALKING  IMACHINE  WORLD. 


EDWARD  LYMAN  BILL,  •   Editor  and  Praprietor 


J.  B.  SPILLANE,  Managing  Editor. 

Trade  Representatives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  I>YKEs,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  NiCKLiN,  L.  J.  Chauberlin. 

Boiten  Office  :    Ernest  L.  Waitt,  100  Boylston  St. 
CkicMo  Office:    E.  P.  Van  Harlingen,  156  Wabash  Ave. 

Philk.delphia  Office  :       Minneapolis  and  St.  Paul : 

H.  F.  Thompson.  Adolf  Edstkn. 

St.  Louis  Office:  San  FraKcisco  Office: 

Chas.  N.  Van  Buren.  S.  H.  Gray,  88  First  St. 

Cleveland  Office :  G.  F.  Prescott. 
Cincinnati  Office :   Bernard  C.  Bowen. 

London,  England,  Office: 

69  Basinghall  St.,  E.  C.       W.  Lionel  Sturdy,  Manager. 


Published  the  15th  of  every  month  at  I  Madison  Ave.  N.Y 


SUBSCRIPTION  (including  postage),  United  States, 
Mexico,  One  Dollar  per  year;  all  other  countries,  $1.25. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS,  $2.00  per  inch,  single  column,  per 
insertion.  On  quarterly  or  yearly  contracts  a  special  dis- 
count is  allowed.  Advertising  Pages,  $60.00;  special  posi- 
tion, $76.00. 

REMITTANCES,  should  be  made  payable  to  Edward 
Lyman  Bill  by  check  or  Post  Office  Order. 


^"IMFORTANT.-Advertisements  or  changes  should 
reach  this  office  by  the  first  of  each  month.  Adver- 
tisements arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue. 


Long  DistCLnce  Telephones— Numbers  4677  and  4678  Gram- 
ercy.    Cable  Address:  "Elbill,"  New  York. 


NEW  YOR.K,  NOVEMBER  15.  1908. 


TRADE  in  this  industry  has  not  been  good 
during  the  past  month  and  there  is  no 
denying  the  fact  that  jobbers  and  manufacturers 
have  been  keenly  disappointed  by  loss  of  antici- 
pated business.  Quite  naturally,  the  month  di- 
rectly preceding  a  presidential  contest  is  full  of 
unrest  and  disquietude  in  business  circles,  for 
there  are  usually  many  contracts  placed  which 
are  contingent  upon  the  result  of  a  presidential 
election.  When  such  restrictions  exist  in  the 
manufacturing  world  it  is  quite  natural  that  the 
talking  machine  jobbers  and  retailers  should  suf- 
fer in  common  with  general  business.  Then 
again  the  talking  machine  industry  has  been  in 
a  state  of  feverish  unrest  because  of  a  distur- 
bance of  internal  conditions.  The  record  situa- 
tion has  been  unsettled  and  it  is  a  question 
v/hether  the  double  faced  disc  will  ultimately 
win  out  against  the  single  faced  disc  records 
or  not.  Dealers  and  jobbers  are  disturbed  over 
the  present  condition  of  the  record  situation. 
Then  again,  restrictions  which  have  been  re- 
cently placed  upon  the  tmde  by  manufacturers 
have  also  had  a  tendency  to  add  to  the  general 
anxiety  and  unrest.  But  all  of  this  will  change, 
and  first  of  all,  we  must  conclude  that  there  is 
an  undeniable  tendency  toward  concentration 
and  if  these  conditions  h.ad  been  imposed  three 
years  ago,  they  would  not  have  met  the  opposi- 
tion which  they  do  to-day.  But  the  limitations 
which  are  placed  upon  the  trade  will  have  a  ten- 
dency to  concentrate  trade  in  the  hands  of  fewer 
individuals  who  must  of  necessity  handle  exclu- 
sive lines. 


TlUi  announcement  which  wiis  made  on  Octo- 
ber 15  that  the  Victor  Talking  Machine  Co. 
would  refuse  to  fill  orders  for  Victor  talking  ma- 
chines, records  and  supplies  from  distributers 
handling  other  lines  of  disc  talking  machines  and 
disc  records,  excepting  ii.sed  machines,  will  na- 
turally have  the  effect  to  make  Victor  dealers 


more  exclusive  than  ever  before.  The  Victor 
edict  applies  to  all  other  disc  machines,  except- 
ing those  manufactured  by  the  Universal  Talking 
Machine  Co.)  which  are  specially  licensed.  Plainly 
the  condition  to-day  is  that  no  Edison  dealers  or 
jobbers  or  no  Edison  or  Victor  distributers,  can 
receive  discounts  and  privileges  under  their  ex- 
isting contracts  if  they  continue  to  handle  com- 
peting lines  of  disc  and  cylinder  machines  and 
records.  Edison  representatives  have  complained 
bitterly  on  account  of  the  failure  of  the  Com- 
pany to  fill  orders  for  new  Amberol  records. 
However,  they  should  Exercise  patience  in  this 
particular,  because  when  putting  forth  a  new 
product  there  are  obstacles  which  sometimes  ap- 
pear which  were  not  counted  upon  when  the  gen- 
eral plans  were  made.  The  directing  forces  of 
The  National  Phonograph  Co.  have  been  earnestly 
striving  to  fill  their  orders  promptly  and  we 
understand  from  this  time  on  but  little  delay  will 
occur. 


THERE  has  been  harsh  criticism  uttered  in  a 
good  many  quarters  and  there  has  been  a 
wholesale  condemnation  of  the  methods  adopted 
by  some  manufacturers.  Many  have  not  hesi- 
tated to  express  their  opinions  in  language  which 
would  seem  to  leave  no  doubt  as  to  the  intensity 
of  feeling.  Now  abuse  never  was  or  never  will 
constitute  argument.  It  never  will  change  facts 
in  the  slightest  degree.  The  men  who  control 
the  destinies  of  the  talking  machine  trade  are 
not  anxious  to  place  obstacles  in  the  pathways  of 
men  who  sell  their  product,  because  just  as  soon 
as  that  is  done  the  factory  wheels  slow  up,  the 
output  is  curtailed.  There  may  be,  however,  dif- 
ferences of  opinion  as  to  methods,  but  men  who 
control  a  situation  are  going  to  try  to  maintain 
their  supremacy  in  every  particular.  Now,  what 
have  the  manufacturers  done  for  the  dealers  and 
jobbers  during  the  past  few  months?  In  the  first 
place,  they  have  been  spending  immense  sums  of 
money  annually  to  create  a  demand  for  their 
product,  and  without  this  demand  a  great  trade 
never  would  have  been  turned  into  talking  ma- 
chine circles.  The  people  have  been  made  to 
think  talking  machines,  they  have  learned  of 
their  wonderful  development  and  they  have 
learned  this  through  the  large  advertising  cam- 
paigns which  have  been  successfully  employed 
by  the  great  manufacturing  concerns.  And  when 
we  stop  to  consider  the  immense  sums  of  money 
expended  in  advertising,  the  tremendous  cost  of 
experimental  work,  money  paid  to  great  players, 
singers  and  orchestras,  money  spent  in  ma- 
chinery and  in  completing  a  perfect  organization, 
we  will  find  that  it  will  be  necessary  to  charge 
against  the  cost  of  machines  and  records  an 
enormous  amount,  and  when  we  come  to  figure 
that  down  to  an  individual  record  or  machine, 
the  profit  is  not  large  for  tha  manufacturer  when 
we  consider  what  he  has  invested  in  his  product. 


TWO  weeks  ago  the  exchange  proposition  of 
the  Victor  Co.  had  cost  that  concern  ?S0,000, 
and  the  estimated  cost  will  exceed  $100,000.  AVe 
do  not  know  of  another  institution  in  the  civi- 
li/ed  world  in  any  trade  which  has  made  such  a 
liberal  proposition  to  its  roiircsentatives  that  en- 
tailed such  a  vast  loss  to  tlie  parent  concern. 
$100,000  is  a  large  amount  of  money  even  to  a 
rich  concern,  and  that  is  not  stage  money  either, 
for  it  represents  an  actual  cost  to  the  Victor 
CoiiipMny  ot"  that  number  of  dollars  in  the  coin 
of  the  roahu.    Think  of  it.    That's  "going  some" 


truly.  Do  the  members  of  the  trade  stop  to  con- 
sider what  such  propositions  mean  in  the  way 
of  cost  to  the  manufacturer?  Do  they  stop  to 
consider  what  the  manufacturer  is  doing  to  as- 
sist the  trade?  Do  they  realize  what  the  creative 
end  of  the  business  is  doing  in  the  way  of  pub- 
licity? 

Let  the  retail  end  of  the  business  show- 
enterprise  as  well.  Let  the  men  who  sell  the  ma- 
chines expand  and  put  some  money  in  the  col- 
umns of  their  local  papers.  They  cannot  expect 
business  will  come  their  way  without  eflort  on 
their  part  to  win  it.  W  e  have  seen  precious 
little  publicity  on  the  part  of  the  dealers  in  the 
papers  throughout  the  land.   Why  is  this? 

THE  dealers  cannot  expect  that  manufac- 
turers will  go  on  expending  vast  sums 
for  advertising  unless  they  also  do  something 
to  stimulate  trade.  We  have  been  keeping  care- 
ful tab  on  the  retail  situation  and  we  are  com- 
pelled to  state  that  taking  the  country  as  a 
whole  there  has  been  comparatively  little  pub- 
licity put  forth  by  the  members  of  the  retail 
trade  to  interest  talking  machine  purchasers. 
Now  there  should  be  supplementary  work.  Manu- 
facturers spend  fortunes  annually  in  the  maga- 
zines and  periodicals  of  great  circulation.  Now 
this  work  should  be  reinforced  by  energetic  action 
on  the  part  of  the  dealer.  He  cannot  expect 
that  simply  because  the  manufacturers  advertise 
talking  machines  people  are  going  to  gravitate 
to  their  stores  without  some  energy  displayed  on 
their  part.  It  is  unreasonable  to  expect  this.  If 
retailers  expect  to  win  good  business,  they  must 
be  up  and  doing.  They  must  overlook  no  oppor- 
tunity which  makes  for  business  success.  A  good 
demand  exists  for  talking  machines  and  this  may 
be  materially  increased  if  the  dealers  themselves 
show  the  right  kind  of  enterprise  in  pushing  their 
product.  What  are  you  going  to  do  to  increase 
your  holiday  trade?  Are  you  going  to  show  the 
people  the  advantage  of  the  talking  machine  in 
the  home  circle  and  intelligently  present  argu- 
ment to  the  people  in  your  vicinity,  or  are  you 
going  to  rest  on  your  oars? 

Now  resting  does  not  pay.  Rest  is  another 
flame  for  rust. 

FOR  the  first  time  in  political  history  the  talk- 
ing machine  has  played  an  important  part 
in  a  presidential  campaign.  The  records  made  by 
Mr.  Taift  and  Mr.  Bryan  have  been  heard  in  every 
city  and  hamlet  in  the  land,  and  thousands  of 
homes  as  well.  The  salient  issues  of  the  cam- 
paign with  phonographs  as  weapons  was  pulled 
off  in  a  duel  in  Spokane,  Wash.,  last  September. 
Two  men  who  had  been  red-hot  partisans  on 
opposite  sides  and  who  were  expert  in  the  use  of 
the  talking  machine,  agreed  to  argue  the  case 
with  the  machines  before  the  public.  Each  man 
secured  the  "canned"  speeches  of  Mr.  Taft  and 
Mr.  Bryan,  and  the  bloodless  duel  took  place 
before  hundreds  of  voters.  It  seems  there  was 
no  hard  and  fast  rule  of  debate,  nor  was  there  a 
formal  program  including  musical  numbers  be- 
tween speeches.  In  Des  Moines,  Iowa,  there  was 
another  "canned"  duel  along  the  same  lines,  and 
so  tlio  talking  machine  passes  into  political  his- 
tory as  a  .great  factor  in  a  presidential  struggle. 

NOW  that  the  contest  for  presidential  honors 
has  been  definitely  settled  and  the  people 
liavc  (locidcd  wlio  is  to  rule  the  destinies  of  this 
iiMtioii  for  the  next  four  years,  it  behooves  every 
man  to  put  his  energies  on  business  and  to  make 


THE  TALKING  MACHINE  WORLD. 


9 


the  holiday  trade  roll  up  In  as  substantial  pro- 
portions as  possible.  General  business  condi- 
tions are  steadily  improving.  More  men  are 
being  placed  back  at  work  in  the  various  fac- 
tories throughout  the  land.  The  agricultural 
yield  has  ibeen  bountiful  and  farmers  have  re- 
ceived good  prices  for  their  crops,  and  there  is 
now  no  good  reason  why  business  should  not  be 
excellent,  even  from  the  viewpoint  of  banner 
years.  If  we  all  do  our  part  earnestly  toward 
helping  the  good  work  along  there  is  no  ques- 
tion but  that  we  will  move  rapidly  along  the 
right  road  which  has  success  at  the  other  end  in 
great  big  letters. 


DISPLAY  OF  EDISON  COMMERCIAL  SYSTEM  IN  LOS  ANGELES 


CANNED  DIN  BY  PHONOGRAPH. 


Mrs.  Rice  to  Emphasize  Her  Lectures  on  City 
Noises. 


Canned  noises  of  the  New  York  brand  were 
taken  to  Boston  last  week  and  turned  loose  on  a 
large  and  fashionable  audience,  and  this  week 
Pittsburg  will  hear  the  phonographic  records  of 
New  York's  hideous  sounds  by  day  and  by  night. 

Mrs.  Isaac  L.  Rice,  the  founder  of  the  Society 
for  the  Suppression  of  Unnecessary  Noise,  was 
invited  to  lecture  before  the  Boston  and  Pitts- 
burg audiences,  and  to  bring  along  her  phono- 
graph and  canned  street  noises 

In  her  fight  for  a  city  ordinance  to  do  away 
with  the  weird  howls  of  hucksters  and  other 
noises  she  believes  to  be  hurtful  to  humanity, 
Mrs.  Rice  has  been  employing  a  number  of  Co- 
lumbia students  to  get  samples  of  the  noises 
for  reproduction  by  phonograph.  She  now  has 
a  large  collection  and  hopes  to  secure  a  monop- 
oly of  the  more  prominent  brands  of  canned 
sounds  in  the  ciiy's  symphony. 

One  of  the  star  performers,  whose  record  will 
be  performed  in  Boston  and  Pittsburg,  is  a 
Sicilian  who  blows  a  trumpet  and  rings  a  big 
handbell  at  the  same  time,  stopping  the  instru- 
mental duet  once  in  a  while  to  howl  out  peti- 
tions for  jobs  at  grinding  scissors  and  knives. 
The  Sicilian  would  not  perform  for  the  phono- 
graph until  he  had  been  paid  $4  in  advance. 

Another  record  that  will  give  outsiders  some 
idea  of  New  York's  din  furnishes  a  duet  between 
an  elevated  train  at  Fifty-ninth  street  and  Co- 
lumbus avenue  and  a  flat-wheel  surface  car.  The 
two  create  a  deafening  uproar  even  from  the 
phonograph. 

In  preparation  for  her  fight  before  the  Board 
of  Aldermen,  Mrs.  Rice  now  has  a  number  of 
students  making  investigations  all  over  the  city. 
She  says  she  is  getting  the  widest  sympathy  in 
her  work. 

The  ordinance  is  now  in  the  hands  of  the 
Aldermanic  Legislative  Committee. 


SOUTHEKN    CALIFORNIA  MD 

The  accompanying  photograph  is  that  of  the 
window  of  the  Southern  California  Music  Co.,  of 
Los  Angeles,  Cal.,  which  is  the  display  of  a 
complete  office  using  the  Edison  commercial  sys- 
tem. It  consists  of  all  the  principals  of  an  office 
engaged  in  their  labors,  with  the  assistance  of 
the  phonograph.  Every  detail  is  represented, 
from  manager  to  office  boy,  each  engaged  in  their 
respective  duties.  This  display  was  designed  by 
Messrs.  Borgum  and  Richardson,  of  the  same 
firm,  and  is  the  only  display  of  this  kind  ever 
used  in  that  vicinity. 

The  window  is  so  arranged  as  to  show  the 
manager  at  his  desk,  dictating  letters  to  the 
phonograph,  while  the  stenographer,  at  her  type- 
writer, is  transcribing  letters  from  the  phono- 


NEW  USE  FOR  HIS  DEAF  EAR. 


Hears  Loud   Records  and   Secures  Pianissimo 
Effects — Here's  the  Optimist  of  Optimists. 


Optimism  cannot  be  bought  with  money.  It  is 
as  free  as  the  air  we  breathe.  That  is  why  poor 
people  generally  are  optimists. 


"I  have  discovered  a  new  use  for  my  deaf  ear; 
you  know,  I  have  one  good  ear  and  one  that  is 
not  so  good,"  said  Mr.  Gazzleback,  in  the  New 
York  Sun.  "For  entertainment  I  visit  occasion- 
ally the  penny-in-the-slot  phonograph  parlors, 
and  there  on  some  machines  I  find  the  brass  band 
music  smiting  my  ears  too  blaringly  for  real  en- 
joyment. But  the  other  day  by  accident  drop- 
ping the  ear-piece  from  my  good  ear  while  I  was 
listening  to  one  of  those  vigorous  performances, 
I  was  at  once  greatly  gratified  by  the  softened 
effect  of  the  music  as  heard  through  my  deaf  ear 
only. 

"You  know  what  the  poet  says  that  distance 
lends  enchantment  to  the  view.  Well,  here  we 
had  in  effect  distance  lending  enchantment  to  the 
sound.  With  both  earpieces  up  the  band  had 
seemed  at  my  elbow,  with  all  the  horns  turned 


sic   CO.'S    SHOW  WINDOW. 

graph.  The  office  boy  is  busily  engaged  shaving 
records  in  the  background.  It  is  estimated  that 
over  125,000  people  stopped  to  gaze  on  this  novel 
display,  and  the  prospective  purchases  recorded 
amply  repaid  the  firm  for  their  efforts  in  behalf 
of  the  Edison  commercial  system. 

A  number  of  small  signs  were  hung  in  the 
background,  reading: 

"From  Brain  to  Type." 

"Shorten  the  Day." 

"Edison  Fast  Mail  Route,"  etc. 

The  Edison  commercial  system  has  lately  been 
installed  by  a  number  of  the  largest  firms  in 
Los  Angeles,  and  the  outlook  is  very  promising 
for  a  large  business  increase  with  this  line  in 
Southern  California. 

square  on  me;  listening  with  my  deaf  ear  only 
the  sound  was  mellowed,  and  it  came  to  me  now 
softly  and  pleasantly  as  the  music  of  a  band 
heard  playing  somewhere  off  in  a  park. 

"So,  now  you  know  with  which  ear  I  listen  to- 
day when  1  drop  a  cent  in  the  slot  of  one  of 
the  'brass  band  machines,  and  I  am  reminded 
for  the  I  don't  know  how  manyth  time  that  seem- 
ing afflictions  may  often  turn  to  our  advantage." 


'TALKERS"  FOR  BULGARIAN  SOLDIERS. 


According  to  reports  the  Bulgarian  War  Office 
has  purchased  a  talking  machine  for  each  com- 
pany of  soldiers  for  the  purpose  of  entertaining 
and  educating  the  men  by  playing  special  records 
of  Bulgarian  national  songs. 


Ben  Reynolds  &  Co.,  music  dealers  of  Wash- 
ington, Pa.,  have  opened  a  store  at  102  Smith- 
field  street,  Pittsburg,  Pa.,  and  besides  their 
regular  line  of  musical  goods  will  handle  talk- 
ing machines  and  records. 


10-inch  Size,{$4.00 
12-inch  Size,  $5.00 


LIBERAL  DISCOUNTS 
TO  THE  TRADE 


Hold  100  Records 
Covered  in  Black  Cloth 
Ornamental  Brass  Corners 


BEST  SELLER  ON  THE  MARKET 


BEIV«J.    SWIXKY,    2T    EAST    14tl:fc    STREET,   NEW  YORK 


10 


THE  TALKING  MACfflNE  WORLD. 


PLAY  THE  OTHER  SIDE,  PAPA" 


Double 
Record  Disks 
10-inch 
65  Cents. 


Single 
Record  Disks 
10-inch 
50  Cents. 


The  Pleasure 
Doubled 


The  Cost 
Reduced 


Taper  Arm 
Zon-o-phones 
from 
$20.00 

to 
$75.00 


TWO  SONGS  WITH  BUT  A  SINGLE  DISK 
32Vsc.  per  Zon-o-pKorve  Records  are  now  made  with  selections  on  both  sides  for  65c.,  the  lowest 
Selection  P^'^^  ever  offered  for  this  type.  No  other  record  at  any  such  price  enjo)'s  the  established 
— —  reputation  for  supreme  quality,  musical  or  technical,  of  Zon-o-phone  Records.  Their  artistic 
interpretation  of  music,  extraordinary^  clarity  of  natural  tone,  smooth  freedom  from  scratching,  extra  length 
and  long  wear  are  all  featured  in  this  new  production. 

Zon-o-phone  Single  Record  DisKs  Now  50c. 

for  10-inch ;  75c.  for  12-iiich 

The  complete  operas  by  celebrated  European  soloists  and  choruses  delight  and  satisfy  music  lovers.  Ask 
your  dealer  for  the  Zon-o-phone  lists.    It  will  **  Dovible  your  Pie  assure." 

Zorv-o-phones  are  visibly  the  best-made  talking  machines,  musically  superior,  and  they  Red\ice 
the  Cost.    Ask  the  dealer. 

Universal  Talking  Machine  Mfg.  Co. 

Newark,  N.  J. 


ALABAMA 

Mobile  W.  H.  Reynalds.  167  Dauphin  St. 

ARIZONA 

Tucson  George  T.  Fisher,  7-9  E.  Congress  St. 

CALIFORNIA 

Los  Angeles  ...  So.  California  Mus.  Co.,  3S!  S.  B'way. 
S»n  Fr»ncisco  . .  Peter  Bacigalupi  &  Sons,   lOSl  Golden 
Gate  Ave. 

S&n  Fr&ncisco.  .Byron  Mauzy,  1165-75  O'Farrcll  St. 
5»n  Francisco  .  Kohler  &  Chase,  1329  Sutter  St. 
FLORIDA 

T»inp&  ....Turner  Music  Co.,  C04  I'rankliii  St. 

ILLINOIS 

Chicago  Benj.  Allen  &  Co.,  181-141  Wabash  Ave. 

Chicago  James  I.  Lyons,  265  I'iftli  -Ave. 

MARYLAND 

Annapolis  Globe  House  Furn.  Co. 

Baltimore  C.  S.  Smith  &  Co.,  6U  W.  B.nltimorc  St. 

Ballimore  Louis  Mazor,  1423  E.  Pratt  St 

MASSACHUSETTS 

Boston  .   Pike's  Talking  Machine  Co.,  41  Wash- 
ington St 

MINNESOTA 

St.  Paul  W.  J.  Dyer  &  Bro.,  21-2S  W.  6th  St 

MICHIGAN 

Detroit   J.  E.  Schmidt,  336  Gratiot  Ave. 


Distributors  of  Zcn-o-phone  Qoods : 

MISSOURI 

Kansas  City  ...Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Frcyschlag    Merc.    Co.,    7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  325  Boonville  St 

St.  Louis  Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  8889  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St 

Paterion  J.  K.  O'Dea,  115  Ellison  St. 

NEW  YORK 

Astoria  (L,  I.). .  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal,  Clark  &  Neal  Co.,  64 J  Main  St 

Brooklyn  F.  W.  Rous  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  368  Livingston  St 

NORTH  DAKOTA 

Fargo  Stone's  Piano  Co.,  614  First  Ave.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  128  S.  Main  St 

Cincinnati  J.  C.  Groene  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  5th  St 

Cincinnati  Uudolph  Wurlitzcr  Co.,  121  E.  4th  St. 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St  and 

Prospect  Ave. 

Columbus  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Gr.ives  Music  Co..  Inc.,  Ill  4th  St. 

PENNSYLVANIA 

Allegheny  H.  A.  Becker,  601  Ohio  St..  E. 

Philadelphia...  .Disk  Talking  Machine  Co.,  13  N.  9th  St 
Pittsburgh  C.  C.  Mellor  Co.,  Ltd.,  319  Fifth  .■\ve. 

SOUTH  DAKOTA 

Aberdeen  Mc.^rthur  Piano  Co. 

TEXAS 

Austin  Pitmocky  Company,  411  Main  St. 

Beaumont  K.  E.  Pierce  Music  Co.,  608  Pearl  St 

Dallas  DalKis   Talking   Machine   Co.,   151  N. 

Ervay  St 

Houston  Southwestern  Talking  Machine  Co.,  615 

M.iin  St. 

CANADA 

Toronto  Whalcy,  Royce  &  Co.,  Ltd.,  158  Yonge 

St 

Winnipeg.  Man.Whalcy,  Royce  &  Co.,  Ltd. 
Yarmouth  Varmoulli  Cycle  Co. 


THE  TALKING  MACHINE  WORLD. 


11 


ARE  YOU  PREPARING  TO  CAPTURE  HOLIDAY  TRADE? 


A  Heart  to  Heart  Talk  With  Readers  of  the  World  on  This  Important  Topic — What  Plans  Have 
You  Made,  We  Mean  Extraordinary  Plans,  to  Wake  Up  the  People  in  Your  Territory? — Now 
Is  the  Time  for  Action — Just  Note  What  Some  of  Your  Fellow  Dealers  Are  Doing — Best 
to  Imitate  Rabbits  Than  Turtles  When  Considering  This  Proposition. 


Only  five  weeks  to  Christmas.  What  have  you 
done,  Mr.  Talking  Machine  Dealer,  towai'd  mak- 
ing a  record  during  that  period  that  will  make  a 
year's  business  total  to  be  proud  of?  It  is  to  be 
taken  for  granted  that  you  are  well  prepared  as 
to  stock — if  you  are  not,  you  have  only  your 
ov/n  carelessness  or  timidity  to  blame — but  what 
steps  have  you  taken  to  get  rid  of  that  stock 
before  January  1? 

One  dealer  not  far  from  New  York  has  ran- 
sacked both  the  Edison  and  Victor  catalogs  for 
records  suitable  for  holiday  times,  both  sacred 
and  secular.  These  records  he  has  listed  in 
pamphlet  form,  and  by  adding  a  few  pages  has 
found  space  to  illustrate  and  describe  the  latest 
models  in  machines  and  the  new  attachments, 
and  incidentally  include  a  very  interesting  talk 
regarding  his  own  store.  The  cover  is  appropri- 
ately ornamented  with  a  design  of  holly  leaves 
and  the  booklet  will  be  mailed  to  a  selected  list 
of  customers  and  prospects  on  December  1,  reach- 
ing them  at  a  time  when  they  should  be  most 
interested  in  the  question  of  Christmas  gifts. 

Another  dealer  has  had  prepared  a  series  of 
live  advertisements  headed  "Talks  to  Holiday 
Buyers,"  which  he  has  already  begun  to  run  in 
the  local  dailies,  one  appearing  each  day  in  con- 
secutive order.  These  special  advertisements  will 
appear  right  up  to  Christmas  and  tell  one  con- 
tinuous story  with  each  part  complete  in  itself. 
This  dealer  tried  the  same  plan  last  year  and 
found  it  wonderfully  successful,  and  with  the 
many  new  attachments,  etc.,  offered  this  season, 
looks  for  still  greater  returns  this  year. 

Appealing  directly  to  the  musical  sense  of  the 
public  through  the  medium  of  free  concerts  is 
the  scheme  of  a  New  England  dealer.  His  store 
is  on  the  main  business  thoroughfare  of  the  town 
and  crowds  of  shoppers  are  continually  passing 


the  door.  The  adjoining  store  has  been  empty 
for  several  months,  owing  to  the  assignment  of 
the  former  occupants,  and,  pending  the  occupancy 
of  new  tenants  on  January  1,  Mr.  Dealer  has 
rented  the  premises  for  the  month  of  December. 
He  has  arranged  to  hire  250  camp  stools,  and 
being  an  agent  for  a  home  moving  picture  ma- 
chine in  addition  to  handling  talking  machines, 
he  has  arranged  for  nightly  entertainments  dur- 
ing the  month  that  will  undoubtedly  mean  busi- 
ness. The  latest  films  will  be  shown  and  suitable 
music  rendered  through  the  medium  of  the  talk- 
ers. Attractive  programs  will  bear,  besides  the 
list  of  views  and  musical  selections,  an  extended 
description  of  the  dealer's  line,  and  suitable  holi- 
day presents  that  can  be  chosen  from  it. 

Yet  another  dealer  has  conceived  the  unique 
plan  of  sending  out  postal  cards  bearing  a  return 
portion.  A  cordial  invitation  is  extended  to  the 
recipient  to  visit  the  store  and  listen  to  the  latest 
records  and  examine  the  machines.  On  one  side 
of  the  card  the  prices  of  the  various  styles  of 
machines  are  printed.  Those  who  cannot  or  do 
not  care  to  visit  the  store  are  requested  to  mark 
the  style  of  machine  the  price  of  which  suits 
them,  and  upon  the  return  of  the  postal  the 
dealer  sends  an  assistant  to  the  house  with  a 
sample  of  the  machine  indicated  and  a  liberal 
supply  6f  late  records.  In  two  weeks  the  dealer 
sold  machines  to  seventeen  of  twenty-two  pros- 
pects before  whom  the  machines  were  demon- 
strated at  their  homes. 

These  are  only  a  few  of  the  schemes  that  have 
or  are  to  be  adopted  by  as  many  dealers.  There 
ai-e  many  more  that  could  profitably  be  adopted 
by  other  dealers.  Try  and  be  original,  for  it  is 
a  feature  that  will  win  success  for  even  a  really 
weak  proposition.  Work  out  an  idea  that  is  new 
to  your  town  and  drive  it  home.    With  over  a 


month  to  get  holiday  business  in,  every  dealer 
should  plan  to  and  succeed  in  getting  his  full 
share.  The  idea  of  the  turtle  being  slow  but 
"getting  there  just  the  same"  doesn't  hold  in 
business  to-day;  it's  the  rabbit,  who  gets  away 
jumping  and  ends  up  with  a  rush  who  gets  the 
backing  and  wins  the  money.   Don't  be  the  turtle. 


BANKRUPTCY  PETITION  FILED 

Against  Burns-Brittain  Co.,  Manufacturers  of 
Talking  and  Moving  Picture  Machines. 


A  petition  in  bankruptcy  has  been  filed  against 
the  Burns-Brittain  Co.,  manufacturer  of  phono- 
graphs, moving  picture  machines,  and  magic  lan- 
terns, of  194  Broadway,  by  John  M.  Co'.eman,  at- 
torney for  these  creditors.  Enoch  Rector,  for 
royalties;  Downing  Letter  Co.,  for  merchandise, 
and  H.  B.  Wilson  Agency,  for  money  due.  The 
amount  due  each  creditor  is  not  given.  The  com- 
pany was  incorporated  Dec.  3,  1906,  with  capital 
stock  of  $50,000,  and  Bradstreet's  took  away  its 
rating  six  months  ago.  Henry  L.  Brittain,  presi- 
dent, it  is  said,  resigned  a  few  days  ago.  The 
company  also  used  the  trade  style  of  the  N.  Y. 
&  Chicago  Supply  Co. 


PARROTS  AND  PUBLICITY 

Taught  by  Phonograph  in  Paris  for  the  Pur- 
pose of  Advertising  Certain  Specialties. 


Paris  is  becoming  almost  as  original  as  New 
York  when  it  comes  to  clever  schemes  of  pub- 
licity, and  for  the  first  time  parrots  have  been 
drafted  wholesale  into  the  advertising  service  in 
that  city.  "Use  X's  mustard,"  one  bird,  a  fine 
gray,  yells  incessantly. 

It  appears  that  a  parrots'  academy  exists 
somewhere  in  the  suburbs,  from  which  the  above 
bird  has  been  graduated  with  honors.  The 
school  is  divided  into  classes  and  the  birds  are 
promoted  according  to  their  progress.  In  most 
cases  it  is  pretty  slow  work  and  requires  a 
good  deal  of  patience. 

They  are  taught,  three  or  four  at  a  time,  by 
means  of  a  phonograph,  in  darkened  rooms. 
Private  tuition  is  also  given,  but  this  naturally 
is  more  expensive. 


A  BOOSTER  FOR  THE  "TALKER." 

The  Critic  of  the  Los  Angeles  Times  Devotes 
Much  Space  in  Its  Columns  Regarding  the 
Progress  of  the  Talking  Machine. 


Julian  Johnson,  musical  editor  of  the  Los 
Angeles  Times,  is  looked  upon  by  local  dealers 
as  one  of  the  best  friends  the  talking  machine 
has.  Within  the  last  few  years,  it  might  be 
said,  since  the  first  issue  of  records  of  voices 
of  celebrities,  Mr.  Johnson  has  been  among  the 
most  enthusiastic  admirers  of  the  talker.  He  is 
a  familiar  figure  at  one  of  the  large  establish- 
ments where  he  makes  his  purchases,  and  aside 
from  being  the  possessor  of  a  talker  and  a  fine 
collection  of  records,  he  fully  appreciates  the 
real  value  of  what  he  possesses.  In  his  columns 
of  music  and  musicians  he  often  refers  to  the 
talking  machine,  pointing  out  its  marked  prog- 
ress and  the  advantages  it  offers  to  music  lovers. 
In  a  recent  article  discussing  the  great  tenor, 
Caruso,  he  referred  to  the  talking  machine  as 
the  most  practical  way  of  judging  the  great 
tenor's  course  from  light  lyric  voice  to  that  of 
a  robust  dramatic,  the  earlier  made  records  com- 
pared with  the  latest  ones. 

After  trying  over  the  new  issue  of  records 
each  month,  Johnson  generally  gives  his  thoughts 
of  them  to  talking  machine  owners  through  his 
columns. 


H.  B.  Graves,  an  old-established  furniture 
dealer  of  Rochester,  has  put  in  a  complete  line 
of  Columbia  machines  and  records. 


Good  advertising  is  85  per  cent,  brains  and 
15  per  cent,  goods  to  back  it  up.  Brains  in- 
clude knowing  what  to  say  and  bow,  when  and 
where  to  say  it. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

I.C.S.  LANGUAGLSYSTEM 

phonogrlaph 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  you  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  QIS,  SCRANTON,  PA. 


12 


THE  TALKING  MACHINE  WORLD. 


TRADE  IN  SAN  FRANCISCO. 

Business  Steadily  Improving — New  Records  and 
Attachments  Stimulate  Trade — Geo.  W.  Lyie 
a  Visitor — Great  Call  for  Victrolas — Brown 
Resigns  from  Kohler  &  Chase — Chas.  Jones 
Succeeds — Eilers'  Entertainments  Attract — 
Burson's  Stop  Device — Sherman,  Clay  &  Co. 
Add  "Talkers  "  to  All  Their  Branches. 


(Special  tc  The  Talking  Machine  World.) 

San  Francisco,  Cal.,  Nov.  6,  1908. 

The  talking  machine  business  has  been  de- 
cidedly lively  during  the  past  month,  showing, 
on  the  whole,  quite  a  noticeable  increase  over 
the  previous  month.  The  new  style  records  have 
naturally  had  a  highly  stimulating  effect  on  the 
trade,  the  innovation  being  apparently  just  what 
was  needed  to  give  a  new  impetus  to  the  interest 
in  talking  machines  on  the  Pacific  Coast.  In 
addition  to  the  phenomenal  sale  which  has  fol- 
lowed upon  the  appearance  of  the  new  records, 
an  increased  demand  has  apparently  been  created 
for  machines  of  the  leading  makes.  This  seems 
to  te  the  only  way  to  account  for  the  present 
activity,  which  is  greater  than  was  expected, 
even  at  the  approach  of  the  holidays.  As  things 
now  stand,  all  the  larger  houses  are  busier  than 
they  have  been  for  nearly  a  year  past,  and  some 
even  report  an  increase  over  last  year's  business. 
Even  the  smaller  retailers,  though  their  num- 
bers have  increased  considerably  and  competi- 
tion is  keen,  are  all  managing  to  make  very  sat- 
isfactory profits. 

The  wholesalers  -have  been  fairly  rushing  for 
the  last  month,  and  both  machines  and  records 
have  been  sold  to  the  trade  in  large  numbers. 
The  retailers  in  all  parts  of  the  State  have  been 
replenishing  their  stocks  in  preparation  for  the 
holiday  trade,  but  in  many  cases  most  of  the 
goods  bought  have  already  been  sold  off.  Con- 
sequently, while  the  wholesale  movement  will 
naturally  not  be  as  brisk  from  now  till  the  end 
of  the  year  as  it  was  this  month,  late  orders  are 
expected  to  be  larger  than  usual. 

As  the  new  records  were  placed  on  this  market 
by  all  the  leading  companies  at  about  the  same 
time,  no  one  has  secured  anything  like  a 
monopoly  on  the  new  business  that  has  developed. 
The  competition  has  been  very  keen,  but  so  far 
the  representatives  of  each  of  the  lines  seem  to 
be  getting  their  full  share  of  the  benefits  that 
have  resulted. 

W.  S.  Gray,  coast  manager  for  the  Columbia 
Phonograph  Co.,  is  enthusiastic  over  the  recep- 
tion given  to  the  double-faced  Columbia  records. 
The  preliminary  shipment  to  the  San  Francisco 


headquarters  was  exhausted  almost  immediately, 
most  of  it  going  to  fill  the  large  advance  orders 
that  had  been  taken,  and  the  local  ofllce  is 
anxiously  waiting  for  additional  supplies.  Ship- 
ment is  being  made  on  the  larger  orders  direct 
from  the  factory,  as  many  new  connections  have 
been  made,  giving  orders  for  the  entire  list.  The 
company  has  done  extensive  advertising  on  the 
coast,  and  is  also  carrying  on  a  direct  personal 
campaign.  This  side  of  the  work  is  being  han- 
dled by  Mr.  Beck,  who,  after  a  short  stay  in  San 
Francisco,  has  gone  south  to  carry  on  the  work 
among  the  retailers  there.  He  reported  great 
success  in  the  northern  part  of  the  State.  Coast 
Manager  W.  S.  Gray  is  now  accompanying  Geo. 
W.  Lyle,  vice-president  of  the  company,  on  his 
annual  tour  of  the  Coast.  They  express  them- 
selves as  highly  pleased  with  the  condition  of 
the  business  through  the  entire  northwest,  as 
well  as  in  San  Francisco. 

Sherman,  Clay  &  Co.  were  troubled  by  a  short- 
age of  Victrolas  early  in  the  month,  but  they 
have  received  a  large  shipment  and  expect  to  be 
able  to  fill  all  orders  for  the  holiday  trade.  This 
machine,  however,  has  a  habit  of  running  out 
of  stock  sooner  than  is  expected,  and  any  Coast 
retailers  who  expect  to  get  machines  on  short 
notice  at  the  end  of  the  season  still  have  a 
chancef  of  being  disappointed.  The  local  retail 
business  in  Victrolas  is  still  good,  and  in  fact 
seems  to  be  increasing  somewhat  as  the  holiday 
season  approaches,  and  more  people  feel  able  to 
buy.  The  Victrola  is  handled  by  quite  a  number 
of  local  dealers,  and  all  find  it  a  highly  profitable 
line  to  carry. 

The  talking  machine  department  of  Kohler  & 
Chase  has  again  changed  management.  Charles 
E.  Brown,  who  has  been  manager  for  some  time 
past,  returned  from  a  month's  trip  to  Seattle  a 
few  days  ago,  and  handed  in  his  resignation.  He 
has  not  yet  announced  what  he  intends  to  do  in 
the  future,  but  he  will  probably  engage  in  the 
talking  machine  business  for  himself,  as  he  has 
done  in  the  past.  His  position  with  Kohler  & 
Chase  has  been  filled  by  Chas.  Jones. 

Byron  Mauzy  has  not  yet  received  his  stock  of 
new-style  Zonophone  records,  but  looks  for  them 
in  a  few  days.  He  has  already  secured  a  lot  of 
good  business  on  samples,  and  the  trade  is  quite 
anxious  for  the  goods. 

The  Eilers  Music  Co.  are  now  holding  a  series 
of  entertainments  in  its  new  recital  hall,  with  a 
taking  machine  recital  every  alternate  week. 
The  program  on  Oct.  20  was  a  debate  between 
Taft  and  Bryan  on  the  Auxeto phone,  or,  as  the 
local  press  described  it,  "Canned  politics."  A 
large  audience  was  present,  and  there  was  nearly 


as  much  excitement  as  if  the  speakers  had  been 
actually  present. 

A  new  phonograph  stop  device,  the  patent  for 
which  is  controlled  by  Arthur  Burson,  is  to  be 
manufactured  at  Santa  Barbara,  Cal.  A  factory 
is  now  being  equipped,  and  will  be  in  operation 
early  in  November.  The  invention  has  been  fa- 
vorably received,  and  several  good  orders  have 
already  been  taken. 

The  Exton  Music  Shop,  a  Los  Angeles  talking 
machine  store,  has  been  moved  to  216  West  Third 
street. 

Marin  &  Co.  recently  opened  a  new  talking  ma- 
chine store  in  Stockton,  Cal. 

T.  J.  Christopher,  a  talking  machine  dealer  of 
Mission  street,  San  Francisco,  has  taken  a  new 
location. 

C.  E.  Skinner,  of  the  talking  machine  depart- 
ment of  Sherman,  Clay  &  Co.,  is  now  in  Stock- 
ton, Cal.,  where  he  is  superintending  the  installa- 
tion of  a  similar  department  in  the  company's 
branch  house. 

Sherman,  Clay  &  Co.  are  enlarging  their  work 
in  the  talking  machine  line  all  over  the  Coast. 
Geo.  R.  Guppy,  manager  of  the  department  in 
Seattle,  "Wash.,  has  started  a  department  at 
Wenatchee,  Wash.,  and  the  line  is  to  be  carried 
in  several  of  the  branch  stores  which  have  for- 
merly been  almost  entirely  devoted  to  the  piano 
business.  This  action  is  undoubtedly  partly  due 
to  the  increased  possibilities  of  the  business 
brought  about  by  the  new  records. 


A  WOMAN  WITH  A  HISTORY. 


A  well-dressed  and  sharp-faced  woman  in  some 
way  got  into  the  editorial  sanctum,  and  very 
shortly  was  standing  by  the  editor's  desk. 

•'I  beg  your  pardon,"  she  said,  in  salutation, 
"but  can  you  spare  a  few  moments  of  your  valu- 
able time?" 

"I  am  very  busy,  madam."  replied  the  editor, 
"but  if  you  have  anything  of  importance  to 
communicate  I  shall  he  glad  to  hear  it." 

"Thank  you,"  she  said,  looking  around  in  a 
nervous  fashion.  "I  am  a  woman  with  a  his- 
tory, and  " 

"Excuse  me,"  apologized  the  editor,  seeing  a 
story  on  the  horizon;  "possibly  you  had  better 
step  into  my  private  office,  where  you  will  not 
be  interrupted." 

"Now,"  he  said,  when  they  were  seated,  "I 
presume  you  wish  to  tell  me  something  of  your 
history?" 

"Yes,  sir;  that  is  why  I  am  here." 

"Very  well,  proceed.  Anything  you  may  say 
to  me  will  be  held  in  the  strictest  confidence, 
and  I  will  publish  only  what  you  wish.  You 
were  saying  you  were  a  woman  with  a  history." 
This  very  sympathetically,  as  an  encourager. 

"Yes,  sir."  she  began,  as  she  laid  a  document 
before  him.  "It  is  a  history  of  Napoleon  Bcna- 
pa:te,  in  eighteen  monthly  par;s,  at  $1  a  month, 
and  " 

He  threw  up  his  hands,  but  she  had  him.  and 
he  put  down  his  name.  Now  when  a  "woman 
with  a  history"  is  mentioned  in  his  hearing  it 
makes  cold  chills  run  down  his  back. 


"TALKERS"  ENTERTAIN  OYSTERMEN. 


Some  years  ago  it  was  custom  for  the  oyster- 
men,  who  abound  in  the  neighborhood  of  Chesa- 
peake Bay,  when  choosing  their  crews,  to  make 
it  a  point  that  there  be  a  number  of  the  darkies 
who  could  sing.  In  hiring  men  the  first  question 
often  was,  "Can  you  sing?'  An  affirmative  an- 
swer then  brought  forth  the  questions,  "Can 
you  tong,  cull  and  sail  a  sloop,"  or  "bugeye,"  or 
schooner,  as  the  case  might  be. 

During  the  last  season,  however,  the  "hand's" 
ability  to  sing  did  not  cut  such  a  figure,  for 
many  of  the  oyster  boats  put  out  with  talking 
machines  and  a  liberal  supply  of  records  to  be- 
guile the  long  evening  hours  spent  on  the  "beds." 
Many  more  oystermeu  have  purchased  machines 
for  the  coming  season,  and  it  will  not  be  long 
before  passengers  on  the  Bay  steamers  will  slip 
through  night  to  the  accompaniment  of  dozens  of 
"talkers"  on  the  oyster  boats. 


Dignifies  and  Beautifies  the  Talking 
Machine. 

Is  to  the  Talking  Machine  what  the 
case  is  to  the  Piano. 


<!  Conceals  the  running  parts  and  eliminates  all 
the  noise  except  that  necessarily  transmitted 
through  the  horn. 

<If  Can  be  adjusted  in  a  minute,  remains  per- 
manently and  loses  its  identity  in  that  of  the 
machine.  Has  plate  glass  in  the  sliding  top 
through  which  the  operator  may  watch  the 
progress  of  the  needle. 
(J  Protects  delicate  mechanism  and  records. 

Made  in  QuarlcriMl  Oak  (No.  5i  and  Mahonany  iNo.  61  for  Victor  TalkinK  Machines 


Mahogany 
Listed  at  $15.00 

Quartered  Oak 
Listed  at  $12.50 

Apply  to  your  Jobber 

Send  for  Booklet 


To-day  the  Aliegrophone  is  a  new  invention.  To-morrow  you 
will  SCO  it  on  all  Tfilking  Machines.      It  will  prove  a  hoomcr. 

NATIONAL   ALLEGROPHONE  COMPANY 

178  DEVONSHIRE  STREET.  BOSTON.  MASS. 


THE  TALKING  MACHINE  WORLD. 


13 


Totally  New  Development  in 
Tone  Reproduction 

SIR  ISAAC  NEWTON  showed  that  the  propagation  of  sound  by  any  medium  depended  on  the 
elasticity  of  that  medium-.  Builders  of  fine  pianos  have  long  employed  this  principle.  But  not  until  now, 
with  the  perfecting  of  our  MUSIC  MASTER  WOOD  HORN,  have  scientific  acoustics  been  successfully 
applied  to  phonographic  horn  reproduction. 

Working  long  and  patiently  along  these  lines,  we  have  produced,  in  our  MUSIC  MASTER  WOOD 
HORN,  not  merely  a  horn  which  emphasizes  by  concentration  the  tones  reproduced  by  talking  machine  or 
phonograph,  but  a  horn  which  is  an  actual  sounding  board  of  wonderful  vibratory  freedom,  giving  to  the 
reproduced  tones  the  "singing  quality"  of  the  original  rendition,  and  at  the  same  time  very  materially  soften- 
ing the  mechanical  sounds  incidental  to  the  operation  of  the  record. 


Improves 
the 

Record 
Reproduction 


Subdues  the  Scratch 
and  Harshness 


THE  MUSIC  MASTER  WOOD  HORN 


is  NOT  VENEERED  but  is  made  of  the  finest  selected  SOLID  Oak,  Mahogany  or  imported  Spruce. 
It  will  not  crack,  split,  peel  or  blister.  Finished  in  natural  wood  with  beautiful  French  polish  to  match  any 
talking  machine  cabinet.  ■ 

We  start  our  campaign  of  advertising  in  the  December  issues  of  the  big  popular  magazines : 

Everybody's       Cosmopolitan       Munsey's  McClure's 

This  is  not  to  be  a  spasmodic  effort,  but  will  be  an  appeal  month  after  month  to  Talking  Machine  users. 

We  want  a  live  dealer  in  every  locality  to  fill  the  demand  that  our  advertising  will  create,  and  for 
such  men  we  have  an  attractive  proposition. 

Are  you  the  man  ?  If  you  are,  write  us  promptly,  as  we  must  complete  our  distributing  arrange- 
ments at  once. 


SHEIP  &  VANDEGRIFT,  Inc., 


PHILADELPHIA 


14 


THE  TALKING  MACHINE  WORLD. 


No  delays 

We  don't  have  to  send 
to  the  factory  before  we  can 
fill  your  order.  We  have 
the  goods  here  ready  to 
ship  when  your  order 
comes  in. 

Our  stock  contains  the 
very  latest  wrinkles  in  the 
trade,  and  a  complete  line 
of  Victors,  Victor  Records, 
record  cabinets,  trumpet 
horns,  fibre  cases,  English 
needles,  and  all  other 
Victor  accessories. 

Does  your  present  job- 
ber carry  so  complete  a 
line  and  give  such  prompt 
and  unfailing  service? 
Does  he  keep  you  posted 
on  the  new  specialties  of 
the  trade? 

If  you  are  in  any  way 
dissatisfied  with  the  service 
you  are  getting,  write  to- 
day for  our  latest  cata- 
logue. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


HARGER  &  BLISH  IN  DES  MOINES. 

The  Well-Known  Talking  Machine  Jobbers  of 
Dubuque  Secure  IVlagnificent  Quarters  on  Lo- 
cust Street,  Where  They  Are  Carrying  a  Full 
Line  of  Victor  and  Edison  Machines. 


(Special  to  The  Talking  Machine  Woi-Id. ) 

Des  Moines,  la.,  Nov.  5,  1908. 

Harger  &  Blish,  Inc.,  the  well-known  talking 
machine  jobbers  of  Dubuque,  la.,  have  secured 
a  seven  years'  lease  on  about  nine  thousand 
feet  of  floor  space  in  the  Garver  building,  Locust 
street,  and  have  installed  a  very  complete  stock 
of  Victor  and  Edison  talking  machines  and  rec- 
ords, amounting  in  value  to  over  50,000.  They 
intend  to  do  an  exclusive  wholesale  business, 
and  a  large  force  of  salesmen  have  been  organ- 
ized to  cover  the  greater  portion  of  Iowa  and 
the  surrounding  States.  The  Harger  &  Blish 
house  in  Dubuque  will  be  retained,  and  the 
people  there  will  look  after  a  portion  of  the 
State  from  that  point. 

The  local  house  will  be  under  the  management 
of  Geo.  C.  Silzer,  who  has  been  with  the  firm  at 
Dubuque  for  a  number  of  years.  In  their  new 
quarters  they  have  a  complete  sample  room 
which  contains  absolutely  everything  in  the  talk- 
ing machine  line.  In  a  chat  with  Mr.  Silzer  he 
stated  that  it  would  give  him  the  greatest  pleas- 
ure to  havfe  out-of-town  dealers  call  upon  him 
and  look  over  their  new  quarters.  A  tremen- 
dous catalog  of  both  Edison  and  Victor  records 
is  carried  and  quick  shipments  are  their  spe- 
cialty. 


AN  EXAGGERATED  STATEMENT. 

Article  in  September  Talking  Machine  World 
in  Reference  to  Society  of  Friends  Taking 
Exception  to  Songs  as  Reproduced  on  Phono- 
graphs Contradicted. 


In  the  September  issue  of  The  World  there  ap- 
peared an  article  relative  to  the  Society  of 
Friends  taking  exception  to  the  songs  produced 
through  the  medium  of  the  talking  machine. 
After  a  careful  perusal  of  the  same,  the  writer 
being  a  Friend  himself,  decided  to  Investigate. 
With  this  end  in  view,  he  wrote  the  following 
letter  to  "Mr.  Charles  Jenkins,  editor  of  The 
Friends'  Intelligencer,  Philadelphia,  Pa.:" 

"Dear  Mr.  Jenkins — I  enclose  herewith  a  news- 
paper clipping  relative  to  the  Society  of  Friends 
taking  exception  to  certain  songs  as  reproduced 
on  records  made  by  the  different  talking  machine 
companies  throughout  the  United  States.  You 
will  note  that  the  sentiment  was  so  pronounced 
that  a  committee  was  appointed  to  investigate 
the  matter  and  endeavor  to  influence  the  manu- 
facturers toward  a  better  class  of  songs.  If  you 
are  in  a  position  to  give  me  any  data  regarding 
the  findings  of  the  above-mentioned  committee,  I 
would  like  to  have  it,  as  I  am  of  the  opinion  at 
present  that  the  Friends  are  very  much  mistaken 
in  their  assertions  that  improper  songs  have  been 
placed  before  the  public  through  the  medium  of 
the  talking  machine. 

"I  have  made  it  a  point  to  peruse  very  care- 
fully all  the  catalogs  of  the  different  concerns 
and  have  been  unable  to  find  a  single  instance 
where  anything  bordering  on  the  improper  has 
been  listed.  Any  information  you  may  give  me 
regarding  the  above  will  be  greatly  appreciated. 
Hoping  to  hear  from  you,  I  am.  yours  very  truly, 
Howard  Taylor  Middleton,  Special  Correspondent 
The  Talking  Machine  World." 

The  results  of  his  efforts  in  this  direction  are 
Kiven  in  the  letter  herewith,  dated  October  21, 

ino.s: 

■■.Mr.  Howard  Taylor  Middleton: 

"Dear  Sir — Yours  of  September  22  to  Mr. 
Charles  Jenkins  was  received  and  noted.  I  de- 
layed reply  until  I  could  send  you  a  copy  of  the 
official  report  of  the  conference.  Under  separate 
cover  I  am  sending  you  a  copy  of  the  Friends' 
Intelligencer  of  October  3.  the  supplement  of 
which  contains  all  that  was  said  at  the  confer- 
oiHP  in  regard  to  the  phonograph  (page  02,  end 
of  first  column).  The  reports  in  the  newspapers 
were  very  poor  and  done  apparently  without  the 


least  exercise  of  intelligence  (as  you  no  doubt 
know  from  experience,  is  nearly  always  the  case 
with  a  convention  on  any  subject  at  all  out  of 
the  line  of  ordinary  newspaper  routine).  What 
was  said  about  talking  machines  was  not  given 
any  particular  importance,  and  no  special  com- 
mittee was  appointed  to  go  into  the  matter.  If 
you  would  like  to  insert  a  note  in  the  Intelli- 
gencer giving  the  information  contained  in  your 
letter  as  to  freedom  of  phonograph  records  from 
improper  or  questionable  matter,  I  shall  be  glad 
to  have  it  and  to  give  it  due  prominence.  Very 
truly,  R.  Barclay  Spicer,  Associate  Editor." 

The  extract  from  the  Intelligencer's  report  of 
the  conference  which  had  to  do  with  talking  ma- 
chines follows: 

'■Edwin  Howard,  Ames,  la. — I  have  thought  a 
great  deal  about  the  songs  sung  through  the 
phonograph.  I  have  investigated  the  matter 
some,  also  the  pictures,  and  it  is  a  deep  subject. 
I  have  asked  some  young  people  that  are  going 
to  Sunday-school,  What  do  you  think  of  most — 
your  Sunday-school  lesson  or  the  songs  you  hear 
through  the  phonograph?  The  answer  is,  The 
songs  I  hear  in  the  phonograph;  and  this  is 
something  that  can  be  remedied,  if  we  undertake 
it  here,  because  I  think  we  can  go  to  headquarters 
and  oversee  what  is  sold.  It  would  seem  to  me 
a  great  work  toward  reform." 

It  would  seem  from  the  above  that  the  speaker 
made  no  insinuation  conveying  the  impression 
that  phonograph  records  contained  suggestive 
songs,  but  simply  asked  the  question  of  the  young 
Friends:  "What  do  you  think  of  most — your 
Sunday-school  lesson  or  the  songs  you  hear 
through  the  phonograph?" 

Hovr.vRD  Tatxcb  Middletox. 


CATJC-HT  STEALING  "TALKERS. 


Mrs.  Emma  Undra,  wife  of  a  IMilwaukee  rail- 
road man  was  found  guilty  of  the  charge  of 
stealing  a  talking  machine  recently  and  was 
sentenced  to  sixty  days  in  the  workhouse,  with 
a  $20  fine  as  an  alternative.  Mrs.  Undra  pur- 
chased the  machine  from  Harry  Kreinitz,  a  Mil- 
waukee dealer,  on  instalments,  and  is  said  to 
have  pawned  it.  She  gave  poverty  as  an  excuse, 
but  the  detectives  claim  she  was  pricing  talking 
machines  in  another  store  when  arrested. 


COLONS  AND  HARLAN  IN  VAUDEVILLE. 


Collins  and  Harlan,  the  well-known  record 
makers,  will  shortly  go  into  vaudeville.  They 
will  appear  in  a  sketch  illustrating  how  records 
are  made. 


Auto 

Run 


WATCHUNG 
MOUNTAINS 

av 

Philadelphia. 


PLAINFIELD, 
N.  J. 


Trueli  Hall, 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


3  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTIFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.   AMIDST  JERSEY'S 

PICTURE  LANDS 
Healthful  Climate.  Excellent  Views. 

Also  Trucll  Inn  and  Truell  Court 
Send  for  Booklit  and  Rotes. 


■HIn  Master^  Voice"""""" 


THE  TALKING  MACHINE  WORLD. 


15 


AN  EYE  OPENER 

' '  About  a  year  ago  I  decided  to  make  no  further  purchases  of 
records,  for  the  reason  that  with  the  steel  needle  they  showed  deteriora- 
tion very  rapidly.  My  collection  then  consisted  of  between  twelve  and 
thirteen  hundred  selections  and  I  was  naturally  much  interested  in  your 
Fibre  Needle.  After  having  thoroughly  tested  them  I  concluded  to 
NEVER  again  use  a  steel  needle  on  any  of  my  records. 

"During  the  past  eleven  or  twelve  months  I  have  used  the 
Fibre  Needle  exclusively.  So  satisfactory  have  they  proved  that  I 
have  taken  an  added  interest  in  my  Talking  Machine  and,  notwith- 
standing my  resolution,  have  since  purchased  nearly  six  hundred  new 
records,  mostly  high-grade. 

"Four  of  my  gentlemen  friends,  emulating  my  example,  be- 
came enthusiasts,  bought  high-grade  machines,  had  them  equipped  for 
the  Fibre  Needles  and  have  already  collected  a  ' '  library ' '  of  about  five 
hundred  selected  records  each. " 


The  above  statement  was  made  by  Mr.  C.  C.  Crabb,  of  No.  55  Lake  View  Avenue, 
Chicago.  Mr.  Crabb  is  a  wealthy,  retired  capitalist;  he  loves  good  music  and  will 
have  none  but  the  best.  His  collection  of  records  consists  of  the  very  choicest  and  is 
probably  the  largest  and  most  select  in  the  country.  His  comments  on  the  Fibre 
Needles  were  unsolicited. 

TWO  THOUSAND  SIX  HUNDRED  RECORDS 
sold  to  FIVE  customers  in  ten  monttis,  solely 
and  squarely  on  account  of  the  FIBRE 
NEEDLE!!! 

-I 

MR.  DEALER:  If  this  is  not  sufficient  EVIDENCE  that  the 
Fibre  Needle  is  a  "record  seller,"  write  to  us  and  we  will  give  you  a  few 
more— EYE  OPENERS. 

DON'T  FORGET  THE  FIBRE  NEEDLE.  Write  to  your 
jobber — if  he  is  a  dead  one,  then  write  to  us  direct.  We  will  send  you 
samples  and  full  instructions.  - 

"B.  &  H."  FIBRE  MFG.  CO. 

208  E.  KINZIE  STREET  CHICAGO,  ILL. 


16 


THE  TALKING  MACHINE  WORLD. 


WORK  OF  JOBBERS'  ASSOCIATION. 

Chairman  of  Press  Committee  Gives  Exhaus- 
tive Resume  of  What  Has  Been  Accomplished 
by  the  Jobbers'  Association. 


In  response  to  a  request  for  information  as  to 
what  the  Jobbers'  Association  has  accomplished. 
J.  Newcomb  Blackman,  chairman  of  the  Press 
Committee,  gave  The  World  representative  the 
following  report: 

"I  do  not  think  the  trade  in  general  realizes 
what  has  been  accomplished  by  the  Jobbers' 
Association.  The  first  concession  of  great  im- 
portance granted  by  manufactureis  was  while 
the  eastern  and  western  associations  were  sepa- 
rate bodies.  Jobbers  of  both  Edison  and  Victor 
goods  were  forced  by  competition  to  have  their 
monthly  records  sent  by  express  to  insure  hav- 
ing them  as  soon  as  competitors.  In  many 
cases  this  cost  a  large  sum  each  month,  and 
as  it  was  done  universally,  no  real  benefit  was 
accomplished.  When  this  situation  was  ex- 
plained to  the  Edison  and  Victor  companies, 
through  the  associations,  they  finally  arranged 
an  opening  day  for  the  sale  of  the  new  monthly 
records  and  shipped  jobbeis'  advance  orders  by 
freight  soon  enough  to  enable  them  to  receive 
them  before  the  opening  day.  There  is  no  doubt 
that  this  has  saved  jobbers  thousands  of  dollars 
each  year. 

"Another  feature  which  was  immediately  intro- 
duced by  the  two  associations  was  a  system  of 
credit  reports,  so  that  cases  where  dealers  were 
taking  unfair  -  advantage  of  credit  extended,  or 
those  who  might  be  termed  'dead  beats'  would 
be  brought  to  the  attention  of  the  association. 
This  system  is  still  in  operation,  and  members 
of  the  association  have  all  the  back  reports  on 
file  and  receive  current  reports  each  month  from 
the  secretary.  The  strength  and  permanency  of 
this  system  is  insured  by  the  fact  that  it  is 
entirely  optional  with  the  jobber  as  to  what 
action  he  will  take  regarding  any  name  re- 
ported. In  other  words,  the  members  of  the 
association  point  out  where  they  have  suffered 
loss,  and  they  are  at  the  same  time  pledged  to 
give  an  accurate  report  to  any  member  request- 
ing same.  It  then  remains  for  the  jobber  to 
extend  credit  or  do  as  he  pleases,  according  to 
the  situation  as  he  defines  it.  This  has  proved 
a  big  help  to  dealers,  for  it  has  removed  many 
competitors  who  cut  prices  and  in  other  ways 
competed  unfairly.  The  credit  reports  are  gen- 
erally conceded  by  members  to  be  worth  several 
times  the  cost  of  membership. 


"It  was  found  that  subjects  brought  to  the 
attention  of  manufacturers  would  be  more  favor- 
ably received  if  they  represented  the  views  of 
all  the  jobbers,  and  for  that  reason  the  eastern 
and  western  associations  were  merged  into  the 
present  National  Association  of  Talking  Machine 
Jobbers.  The  present  association  was  formed 
in  Buffalo  in  September,  1907,  and  the  results 
since  then  have  been  exceedingly  satisfactory. 

"The  manufacturer's  attention  was  called  to 
the  manner  in  which  certain  jobbers  and  dealers 
were  indirectly  cutting  prices  by  offering  horns 
and  horn  supports  at  practically  cost.  This  con- 
dition enabled  large  dealers  or  jobbers,  who 
could  buy  close,  to  unfairly  compete  with  the 
smaller  ones  by  offering  outfits  for  less  money. 
To  place  everyone  on  the  same  basis  in  this 
lespect  the  manufacturers  finally  equipped  their 
machines  with  a  suitable  horn  and  horn  support, 
thus  doing  away  with  price  cutting  on  those 
articles.  In  considering  the  complaint  of  deal- 
ers that  jobbers  were  enabled  to  offer  records 
at  retail  at  8  a.  m.  on  the  opening  day,  while 
dealers'  orders  could  not  be  shipped  until  then 
and  the  sale  delayed  until  they  were  received, 
the  Jobbers'  Association  sought  a  remedy.  A 
suitable  resolution  was  prepared  asking  that  job- 
bers be  permitted  to  ship  records  to  dealers  the 
day  before  they  were  to  go  on  sale,  so  that  the 
trade  in  general  would  have  them  in  stock  to 
offer  for  sale  at  the  same  time.  Both  the  Edi- 
son and  Victor  factories  granted  this  request 
and  the  present  plan  has  been  found  very  satis- 
factory. 

"A  further  request  was  made  that  the  monthly 
supplement  lists  be  furnished  tor  dealers  in  ad- 
vance, and  that  they  be  permitted  to  mail  them 
the  day  before  the  records  go  on  sale.  This 
was  also  granted.  The  use  of  the  dealer's  identi- 
fication card  was  also  at  the  suggestion  of  the 
association,  and  is  generally  understood  to  be  a 
great  convenience  to  dealers. 

"It  had  always  been  a  puzzle  to  the  manufac- 
turers how  to  dispose  of  records  that  had  be- 
come unsalable  and  represented  surplus  stock  in 
the  hands  of  the  trade,  and  also  those  which, 
through  lack  of  sale,  had  been  removed  from  the 
catalog.  The  'two  for  one,'  or  'three  for  one' 
exchanges  were  not  satisfactory,  for  the  reason 
that  they  resulted  in  the  jobber  and  dealer  hav- 
ing to  overstock  in  greater  proportion  in  order 
to  get  credit  for  the  records  returned. 

"After  this  subject  was  considered  very  care- 
fully by  the  association,  it  was  decided  that  sur- 
plus stock  would  eventually  represent  records 
that  would  be  cut  from  the  catalog,  and  the 


resolution  was  then  prepared  and  presented  to 
the  manufacturers  asking  for  an  even  exchange 
on  cut-out  records  only.  This  appealed  to  the 
Edison  and  Victor  companies  as  the  most  feas- 
ible plan,  and  the  Victor  Co.,  shortly  afterward, 
issued  an  exchange  proposition  on  this  basis. 
The  Edison  Co.,  while  not  ready  to  handle  an- 
other exchange,  approved  the  even  exchange 
plan  and  agreed  to  take  back  records  cut  from 
the  catalog  thereafter  on  an  even  exchange 
basis.  I  do  not  think  there  is  any  question 
among  jobbers  and  dealers  as  to  the  approval  of 
this  plan  of  exchange. 

"At  each  meeting  of  the  members  and  also 
of  the  executive  committee  it  seems  that  greater 
results  are  shown.  This  was  particularly  evi- 
dent in  the  Atlantic  City  convention  last  sum- 
mer, and  the  meeting  of  the  executive  committee 
in  September. 

"In  the  latter  case  the  plan  of  sending  the 
resolutions  in  advance  to  the  manufacturers  and 
having  the  executive  committee  discuss  them 
with  a  committee  representing  the  manufactur- 
ers proved  to  be  the  best  method,  and  some  of 
the  more  recent  moves  on  ihe  part  of  the  manu- 
facturers were  at  the  .request  of  the  Jobbers' 
Association. 

"The  decision  of  both  the  Edison  and  Victor 
companies  to  regulate  the  establishment  of  deal- 
ers is  probably  one  of  the  most  important  things 
that  the  association  has  accomplished.  It  pro- 
tects the  dealer  who  is  properly  representing  the 
goods  and  should  receive  encouragement,  and 
prevents  any  jobber  starting  competitors  with- 
out limit.  At  the  same  time  it  makes  it  neces- 
saiy  for  dealers  to  carry  a  sufficient  stock  to 
make  a  proper  showing,  in  order  to  be  protected 
against  competition.  A  better  class  of  dealers 
will  result  and  more  loyalty  will  be  shown  than 
ever  before. 

"Many  other  concessions  have  been  made  by 
the  manufacturers  which  do  not  come  to  my 
mind  at  the  present  time,  or  are  of  minor  im- 
portance. 

"We  do  not  claim  for  the  association  all  the 
credit  for  what  the  manufacturers  have  granted; 
nor  do  we  wish  to  appear  as  the  only  source 
from  which  the  manufacturers  receive  ideas  for 
the  improvement  of  trade  conditions.  It  must 
not  be  forgotten  that  the  manufacturers  have 
shown  a  disposition  to  consider  anything  pre- 
sented by  the  Jobbers'  Association,  and  they 
deserve  great  credit  for  acting  so  promptly  in 
many  cases. 

"After  all — it  cannot  be  overlooked  that,  while 
suggestions  and  ideas  are  good,  it  remains  for 
the  manufacturer  to  use  them,  and  the  trade 
in  general  will  not  fail  to  show  their  apprecia- 
tion by  a  loyal  co-operation  with  the  manufac- 
turers, who  have  their  interest  always  in  mind. 
The  dealer,  jobber  and  manufacturer  should  be 
a  unit  of  co-operation,  each  having  confidence  in 
the  others  and  not  expecting  anything  that  is 
not  for  the  good  of  all.  The  dealer  can  help  by 
working  with  the  jobber  and  letting  those  who 
are  members  of  the  association  know  what 
changes  they  would  like  to  see  in  the  existing 
policies. 

"Jobbers  in  general  are  benefited  by  the  re- 
sults obtained  through  the  work  of  the  Jobbers' 
Association,  and  \  think  they  should  consider  it 
their  duty  when  receiving  these  benefits  to  con- 
tribute by  their  membership  and  whatever  help 
they  can  give  to  the  association. 

"The  manufacturers  have  already  shown  their 
willingness  to  work  with  the  association,  and  I 
think  a  word  from  them  would  often  secure 
members  for  the  association,  in  cases  where  the 
jobber  does  not  understand  the  friendly  feeling 
of  the  manufacturers  toward  the  association. 

"There  is  much  work  still  to  be  done,  and 
now  that  the  uncertainty  of  election  is  over  we 
must  all  work  for  a  quick  return  to  prosperity. 

"If  the  Jobbers'  Association  is  to  continue  Its 
good  work  it  must  have  the  support  of  every 
jobber,  and  as  I  am  chairman  of  the  member- 
ship committee.  1  earnestly  request  any  jobber 
who  is  not  a  member  to  send  in  his  application 
to  Perry  B.  Whitsit.  secretary,  213  South  High 
street,  Columbus,  O.,  or  to  J.  Newcomb  Black- 


DO  YOU  MEET  THE  DEMAND 


i 


One  of  the  41  Record  Cabinets  shown  in  our  new  CATALOG 
OF  MUSIC  ROOM  FURNITURF. 


FOR 

VERNIS  MARTIN 
IMT.  ROOKWOOD 
DECORATED  AND 
INLAID  DESIGN 

CABINETS  ? 

They  help  sell  expen- 
sive machines 

BUY  THEM  FROM 

Cadillac  Cabinet  Co. 

DETROIT,  MICH. 


THE  TALKING  MACHINE  WOELl>. 


it 


man,  at  97  Chambers  street,  New  York  City.  A 
request  for  information  addressed  to  eitlier  Mr. 
Wliitsit  or  me  will  bring  the  information  de- 
sired. Everybody  is  with  us,  but  we  must  have 
the  support  of  a  big  membership. 

"The  Talking  Machine  World  must  not  be  for- 
gotten as  one  of  the  most  valuable  supports  of 
the  Jobbers'  Association,  and  every  dealer  and 
jobber  should  reciprocate  in  every  way  possible. 
This  publication  is  the  official  organ  by  which 
the  trade  may  be  kept  in  touch  with  the  work 
of  the  association,  and  Edward  Lyman  Bill,  the 
editor,  has  received  a  set  of  resolutions  thank- 
ing him  for  the  liberal  use  of  the  columns  of 
The  World  in  the  interest  of  the  association. 

"I  trust  the  trade  will  realize  the  good  work 
the  association  is  doing  and  will  give  their  sup- 
port as  far  as  possible." 


THIEVES  HOLD  REVEL. 


Visit  the  Home  of  a  Philadelphian  and  Enter- 
tain Themselves  With  IVlusic  on  the  Phono- 
graph  While  the   House   Is  Being  Robbed. 


(Special  to  The  Talking  JIacliine  World.) 

Philadelphia,  Pa.,  Oct.  30,  1908. 
A  few  days  ago  the  Philadelphia  "North  Amer- 
ican" printed  an  article  entitled,  "Thieves  Hold 
Long  Revel  in  Daylight;  Play  Phonograph." 
After  a  careful  perusal  of  this  story,  the  writer 
arrived  at  the  conclusion  that  it  was  worth  re- 
viewing in  the  columns  of  The  World,  because 


THEN  THE  FUN  BEGAN. 

he  has  found  talking  machine  dealers  ever  ready 
to  hear  a  "talker"  tale  when  it  bore  the  stamp  of 
authenticity. 

On  Monday,  the  24th  ult,  thieves  visited  the 
home  of  Harry  Miller  at  2331  Cross  street,  and 
indulged  in  a  thoroughly  good  time  without  the 
slightest  molestation  from  the  police,  because 
they  used  the  talking  machine  as  a  blind.  The 
moment  they  arrived  on  the  scene  and  discovered 
that  there  was  a  "talker"  in  the  house,  they  im- 
mediately decided  to  utilize  it  as  a  means  to  their 
end,  viz.:  to  operate  it,  thereby  conveying  the 
impression  to  the  neighbors  that  the  rightful 
owner  was  at  home  and  enjoying  himself.  Thu^ 
eliminating  all  danger  of  interruption,  they  pro- 
ceeded to  leisurely  rifle  the  establishment  of  its 
valuables.  This  accomplished  to  their  satisfac- 
tion, they  sent  one  of  their  number  to  "rush  the 
growler,"  which  for  the  benefit  of  the  unsophisti- 
cated few  who  are  not  initiated  into  the  ways  of 
the  followers  of  Bacchus,  signifies,  going  to  the 
nearest  saloon  after  a  can  of  beer. 

Then  the  fun  began.  Cigars  were  discovered 
and  ignited,  the  refrigerator  relieved  of  its  store 
of  toothsome  viands,  and  with  sandwiches  flanked 
with  brimming  glasses  of  Schlitz's  best  brew  be- 
fore them,  the  robbers  settled  down  to  the  enjoy- 
ment of  a  talking  machine  concert,  in  which  the 
great  Melba  competed  with  Miss  Ada  Jones,  and 
the  golden  voiced  Caruso  with  our  friend,  Arthur 
Collins. 

All  day  long  the  revelry  continued,  and  toward 
evening  friends  of  the  Millers,  who  did  not  know 
of  their  absence  from  town,  marveled  at  the 
length  of  the  show. 

Even  now,  the  police  did  not  interfere,  and  just 
at  dusk,  their  booty  equally  distributed  among 
them,  the  robbers  departed,  leaving  behind  them 
a  house  stripped  clean  of  its  portable  contents. 

While  there  were  several  musical  instruments 
in  Mr.  Miller's  home,  the  phonograph  was  the 


only  one  stolen,  which  proves  once  again  the  su- 
periority of  the  "talker."  Even  thieves  know  a 
good  thing  when  they  hear  it  all  day,  all  right, 
all  right. 

Howard  Taylor  Middleton. 


THE  NEW  "ECHO=PHONE" 

IVIarks  a  New  Departure  in  Cylinder  Construc- 
tion— Some  Facts  of  Interest  Regarding  It. 


PREPARES  FUNERAL  SERVICE 

By  Means  of  Phonograph — Rev.  G.  L.  Morrill 
Takes  This  Step  so  That  He  May  Knowf  How 
It  Will  be  Conducted. 


(Special  to  The  Talking  Machine  World.) 

Minneapolis,  Minn.,  Nov.  11,  1908. 

The  Rev.  G-.  L.  Morrill,  chaplain  of  the  Actors' 
Alliance,  has  prepared  his  own  funeral  service 
by  aid  of  a  phonograph.  He  is  59  years  old  and 
is  pastor  of  the  People's  Church,  Unique  The- 
ater. Though  he  does  not  expect  to  die  for 
some  time  to  come,  he  has  prepared  his  funeral 
service  because  he  wants  to  know  just  the  way 
his  funeral  will  be  conducted. 

The  clergyman  went  to  a  talking  machine 
store  in  this  city  and  closeted  himself  in  a  pri- 
vate room.  Here  he  had  placed  a  piano  and 
started  the  machine  going.  He  talked,  recited 
and  played  on  the  piano  the  same  service  which 
he  rendered  at  the  funeral  of  his  relatives  and 
a  large  number  of  others. 

It  took  some  time  before  the  service  was  fin- 
ished, and  then  he  took  the  records  and  person- 
ally placed  them  in  his  safety  deposit  vault  in 
a  downtown  bank.  Mr.  Morrill  admitted  that 
he  had  made  records  for  his  own  funeral.  He 
said: 

"It  isn't  a  piece  of  sentiment.  You  know  I 
left  the  Baptist  church  and  became  very  ortho- 
dox. I've  preached'  over  3,000  funeral  sermons 
in  my  career,  and  I've  often  wondered  what 
would  be  said  over  me.  I  just  wanted  to  make 
sure  that  some  of  the  things  I  believe  are  re- 
peated over  my  casket. 

"I  prepared  five  records.  No.  1  is  the  twenty- 
third  Psalm.  No.  2  is  the  song  'Shall  We  Gather 
at  the  River?'  No.  3  is  made  up  of  the  verses 
from  the  poem  'Immortality,'  No.  4  is  the  Lord's 
Prayer,  and  No.  5  is  Gcttschalk's  'Last  Hope.' 
r  played  it  on  the  piano.  In  my  will  I  have  ar- 
ranged to  have  these  records  played  in  the  order 
that  I  have  numbered  them. 

"I  have  rendered  all  of  these  verses  and  music 
at  the  funeral  of  my  father,  my  mother  and  two 
brothers.  I  want  to  repeat  them  myself  by 
means  of  the  phonograph  at  my  own  funeral." 


With  this  issue  of  The  World  another  new 
model  "Echo-phone"  makes  its  debut.  This  ma- 
chine is  a  wide  departure  from-  the  old  beaten 
paths,  and  among  its  new  features  is  the  noise- 
less worm  gear  motor,  which  ensures  a  much 
evener  tone,  and  together  with  the  new  "Echo- 
phone"  reproducer  ensures  softer,  mellower  and 
sweeter  music  than  has  hitherto  been  possible 
on  any  but  tne  most  expensive  types  of  machines 
Durability  rather  than  ornateness  is  the  aim  of 
its  manufacturers,  though  they  have  by  no 
means  neglected  the  latter  feature.  Encased  in 
a  highly  polished  oak  cabinet  with  heavy  white 
nickeled  parts,  this  machine  makes  an  imposing 
appearance.  It  looks  what  it  is — a  machine 
built  on  clean-cut  lines,  and  built  to  wear.  That 
the  new  model  will  meet  with  an  enormous  de- 
mand is  certain,  and  we  heartily  congratulate 
the  United  Talking  Machine  Co.  ou  the  attrac- 
tiveness of  their  product.  At  first,  it  may  be  up- 
hill work  to  convince  some  people  of  the  merits 
of  this  machine,  inasmuch  as  jobbers  and  deal- 
ers as  well  as  premium  users  in  general  have 
been  "taken  in"  so  many  times,  that  they  have 
all  but  given  up  the  idea  of  ever  obtaining  a 
satisfactory  article.  However,  now  that  the  un- 
expected has  happened,  there  will  be  no  lack  of 
orders  for  the  new  "Echo-phone."  And  while 
speaking  of  orders  it  might  be  well  to  state  that 
already  without  solicitation  this  company  have 
their  hands  full,  and  their  factory  is  running 
overtime.  The  announcement  of  the  United  Talk- 
ing Machine  Co.  on  the  front  cover  of  The  World 
is  well  worth  the  consideration  of  everyone  inter- 
ested in  talking  machines,  and  when  coupled 
with  the  fact  that  each  and  everyone  of  their 
machines  is  fully  guaranteed  for  one  year  it 
should  prove  irresistible. 


The  phonograph  is  suggested  by  a  French 
photographer  as  a  means  of  timing  when  a  clock 
cannot  be  watched.  He  has  fitted  his  machine 
with  a  cylinder  counting  from  1  to  240,  with 
intervals  of  one  second  between  the  numbers. 


Men  get  tired  of  the  same  clothes  and  change 
them  in  order  to  appear  neat  and  attractive. 
When  was  the  dress  of  your  store  changed  last? 
Time  to  change,  isn't  it? 


There  is  a  time  in  every  man's  education  when 
he  arrives  at  the  conviction  that  envy  is  igno- 
rance; that  imitation  is  suicide;  that  he  must 
take  himself  for  better  or  for  worse,  as  his  por- 
tion; that,  though  the  wide  universe  is  full  of 
good,  no  kernel  of  nourishing  corn  can  come  to 
him  but  through  his  toil  bestowed  on  that  plot  of 
ground  which  is  given  him  to  till. 


One  House-One  Line 


E  are  the  only  TalKing  Machine 
House  in  E.astern  Pennsylvania 
which  has  no  branch  stores,  or 
that  carries  other  lines. 
For  this  reason  we  are  better  equipped 
to  give  prompt  and  efficient  service 
than  others.   Give  us  a  trial. 


EDISON  JOBBERS 


VICTOR  DISTRIBUTORS 


PENN  PHONOGRAPH  CO.,  Inc. 


17  South  9th  Street 


PHILADELPHIA 


18 


THE  TALKING  MACSlNE  WORLD. 


Edison  Amberol  Records  Have  Brought  the 
Edison  Phonograph  Into  Greater  Promi- 
nence Than  Any  Instrument  of  the 
Kind  Ever  Enjoyed  Before 


These  new  records,  adapted  as  well  to  Edison  Phonographs  now 
in  use  as  to  the  new  models,  play  or  sing  or  talk  twice  as  long  as 
regular  Edison  Records  and  longer  than  any  other  Record  of  any 
kind. 

Taking  more  music,  they  admit  of  songs  and  selections  never 
before  possible  on  any  Record. 

Music  that  heretofore  had  to  be  cut  or  hurried  when  put  on  the 
two-minute  Records  is  now  offered  on  Amberol  Records  complete  and 
in  a  style  of  rendition  never  before  possible. 

These  greater  possibilities  in  Record-making  have  led  to  greater 
results  and  the  Edison  Phonograph  stands  to-day  the  greatest  musical 
entertainer  of  the  age. 


National  Phonograph  Company 

59  Lakeside  Avenue  Orange,  N.  J. 


THE  TALKING  MACHINE  WORLD. 


19 


This  Prominence  Is  Something  You  Can  Cash 
In  If  You  Have  Edison  Phonographs 
and  Put  a  Little  Selling 
Energy  Behind  Them 


These  new  Amberol  Records  have  caught  the  great  music  loving  pubHc.  Not  only 
do  they  afford  music  never  possible  before,  but  they  afford  more  than  twice  as  much 
music  without  changing  records. 

The  price  also  appeals — twice  the  music  for  but  little  more  than  the  price  of  regular 
Edison  Records. 

Your  profit  on  each  Amberol  Record  is  greater,  and  in  addition  there  is  an  extra 
profit  to  you  on  the  sale  of  attachments  for  Phonographs  already  sold. 

The  field  for  the  sale  of  Amberol  Records  is  as  great  as  the  field  for  regular  Edison 
Records,  and  in  Amberol  Records  you  have  a  new  and  telling  argument  for  the  sale  of 
Phonographs. 

Talking  machine  dealers  who  do  not  handle  Edison  goods,  or  those  who  do  not 
push  them,  are  neglecting  a  great  opportunity. 

We  are  seeking  reputable  dealers  in  all  localities  where  we  are  not  adequately  repre- 
sented. We  do  not  give  exclusive  territory,  but  we  do  see  that  only  a  sufficient  number  of 
dealers  are  appointed  in  each  locality  to  take  care  of  the  trade.  Write  the  jobber  near  you 
about  conditions  in  your  locality. 

National  Phonograph  Company 


59  Lakeside  Avenue 


Orange,  N.  J. 


Edison  Phonographs  and  Records  are  sold  to  the  trade  in  Great  Britain  by  the  National  Phonograph  Co.,  Ltd., 

Victoria  Road,  Willesden,  London,  N,  W. 


20 


THE  TALKING  MACHINE  WORLD. 


WITH  THE  TRADE  IN  CLEVELAND. 


Continued  Improvement  in  Business  Reported — 
Dealers  Begin  Active  November  With  the 
Various  New  Attachments  and  Records  to 
Offer — Big  Holiday  Trade  Looked  for — F.  S. 
Siiverbach's  Good  Report — May  Co.  do  Ex- 
cellent Victor  Business — W.  H.  Buescher  Lo- 
cated in  Handsome  New  Quarters — Bailey 
Co.  Giving  Victor  Recitals  at  Lodges — Talk- 
ing Machine  in  Restaurant. 


(Special  to  The  Talking  Machine  World.) 

Cleveland,  O.,  Nov.  10,  1908. 

Continued  improvement  in  the  talking  ma- 
chine trade  is  reported,  although  conditions  dur- 
ing the  past  month  were  about  the  same  as  the 
month  previous.  November  has  started  out  on 
broader  lines,  with  an  impetus  to  business  indica- 
tive of  a  normal  fall  trade.  More  inquiries  are 
being  made,  more  interest  is  manifest,  and  the 
sales  of  machines  are  larger,  and  include  many 
of  the  higher-priced  ones.  The  demand  for  rec- 
ords is  constantly  increasing,  and  the  aggregate 
sales,  including  many  of  the  highest-priced  ones, 
is  very  large.  The  new  Edison  combination 
attachment  and  Amberol  records,  and  the  Co- 
lumbia double-disc  and  indestructible  records, 
are  attracting  unusual  attention,  and  the  dealers 
generally  claim  for  them  merits  surpassing  any- 
thing heretofore  attempted  in  the  talking  ma- 
chine line,  and  that  their  popularity  is  a  fore- 
gone conclusion.  Inquiries  already  making  fore- 
cast a  desirable  holiday  trade,  and  the  dealers 
are  all  making  extensive  preparations  to  meet 
it  with* a  large  and  choice  selection  of  goods. 
With  the  close  of  the  Presidential  campaign, 
Cleveland  manufacturers  and  business  men  pre- 
dict an  immediate  boom  in  business,  and  that 
the  mills  and  factories  will  all  soon  be  running 
full  time.  This  will  favorably  affect  a  very  large 
class  of  workmen  who  are  among  the  best  pa- 
trons of  talking  macnine  dealers  when  employed. 

Fred  S.  Silverbaeh,  traveling  representative  of 
the  Columbia  Phonograph  Co.,  whose  headquar- 
ters is  at  Cincinnati,  was  a  visitor  to  the  city 
Nov.  4.  He  stated  that  he  did  more  business  in 
the  month  of  October  than  in  the  two  months  of 
September  and  October  last  year.  He  said  deal- 
ers in  most  of  the  small  towns,  who  had  not 
heretofore  carried  disc  records,  were  now  put- 
ting in  stocks  of  the  double  disc  records  and 
were  having  a  good  trade.  He  said  business 
was  steadily  improving  in  all  the  towns  he  had 
visited. 

The  May  Co.  report  that  business  for  October 
was  more  than  double  that  of  September.  The 


manager  of  the  talking  machine  department 
said  the  sales  of  machines  were  good — that  they 
had  made  several  sales  of  Victrolas  recently,  to- 
gether with  a  number  of  other  of  the  higher- 
priced  machines.  He  stated  there  was  an  ex- 
cellent demand  for  Red  Seal  and  other  records, 
and  that  they  were  experiencing  trouble  in  not 
being  able  to  procure  the  Victor  double  records, 
for  which  they  have  constant  inquiries.  The 
company  anticipate  a  good  holiday  trade,  some 
goods  having  already  been  selected. for  that  occa- 
sion. 

At  the  Eclipse  Musical  Co.  business  was  re- 
ported good  and  improving — "trade  picking  up 
in  fine  shape."  Mr.  Towell,  manager,  said  their 
volume  of  business  was  daily  increasing  and 
extending  over  a  wider  area  of  territory.  He 
stated  they  were  having  trouble  in  procuring 
from  the  manufactory  the  new  Edison  combina- 
tion attachment  and  Amberol  records,  for  which 
there  is  a  big  and  growing  demand. 

Due  largely  to  the  new  double  disc  and  the 
indestructible  cylinder  records,  Mr.  Probeck,  of 
the  Columbia  Phonograph  Co.,  says  there  has 
been  a  big  percentage  of  increase  in  their  busi- 
ness. He  stated  there  was  an  increasing  de- 
mand for  their  goods  and  that  the  prospects 
were  very  bright. 

W.  H.  Buescher  &  Sons  have  got  settled  in 
their  new  store  at  No.  2010  East  Ninth  street. 
The  store  has  been  magnificently  fitted  up  in  a 
combination  of  mahogany  and  old  oak  finish. 
The  walls  and  paneled  ceilings  are  beautifully 
frescoed,  and  with  the  graceful  marble  columns 
and  ornate  frieze,  is  certainly  as  fine  a  talking 
machine  store  as  can  be  found  anywhere.  It  is 
divided  into  two  departments,  one  for  disc  ma- 
chines and  records,  the  other  for  cylinder,  each 
stocked  with  a  large  and  complete  line  of  goods. 
Mr.  Buescher,  Sr.,  said  they  were  particularly 
well  pleased  with  the  acoustic  qualities  of  the 
demonstration  rooms,  something  they  had  long 
hoped  for,  and  which  has  greatly  improved  the 
effectiveness  of  the  records.  He  stated  business 
was  good  and  that  they  were  having  more  cus- 
tomers and  prospective  purchasers,  since  mov- 
ing, than  for  some  time  past. 

"W.  J.  Roberts,  Jr.,  is  doing  his  full  share  of 
the  talking  machine  business,  making  daily 
sales  of  machines  and  records  in  goodly  num- 
'  bers.  It  is  rare  that  his  demonstration  rooms 
are  not  entertaining  prospective  customers.  He 
stated  the  prospects  of  a  good  holiday  trade 
were  roseate,  the  only  drawback  now  being  in 
the  inability  to  obtain  a  stock  of  the  attach- 
ments and  Edison  Amberol  records. 

At  the  Bailey  Co.  business  was  reported  to  be 


keeping  up  very  good  and  improving.  The  man- 
ager said  he  anticipated  a  good  holiday  trade. 
The  company  have  inaugurated  a  new  and 
unique  scheme  to  attract  attention  to  their  talk- 
ing machine  department.  They  are  giving  en- 
tertainments to  the  various  lodges  of  the  city 
with  the  Auxetophone  and  Victrola  machines, 
and  are  meeting  with  good  success,  having  four 
months'  engagements  booked  with  the  different 
lodges;  due,  the  manager  stated,  to  their  strenu- 
ous advertising  campaign,  the  Zonophone  ma- 
chines were  in  great  demand. 

Collister  &  Sayle  are  doing  good  business  in 
the  wholesale  department,  with  fairly  good  trade 
in  the  retail  department. 

The  phonograph  is  being  used  to  good  effect 
by  the  proprietor  of  a  Cleveland  restaurant  in 
enlivening  his  place  with  nightly  concerts.  He 
has  an  orchestra  of  three  pieces,  piano,  violin 
and  fiute,  and  uses  it  in  connection  with  the 
talking  machine.  Besides  understanding  the 
science  of  properly  catering  to  the  appetite,  he 
is  an  enthusiastic  admirer  of  the  phonograph, 
and  his  purchases  constitute  a  list  of  the  best 
records,  those  containing  the  voices  of  the  great- 
est grand  opera  singers,  with  orchestral  accom- 
paniment, and  his  orchestra  adds  its  music  to 
the  phonograph's.  "It's  popular  and  will  grow  in 
favor,"  he  says.  "People  generally  like  good 
music,  and  my  customers  are  highly  pleased  with 
the  entertainment  I  am  furnishing." 


IMPORTANCE  OF  OWNING  LOCATION. 


Ensures  Dealer  an  Opportunity  for  Developing 
Business — Saves  Money  as  Value  of  Loca- 
tion Increases — Improves  Dealer's  Commer- 
cial Standing. 


"When  a  dealer  has  a  location  that  offers  room 
for  a  developing  business,  it  is,  as  in  all  practical 
affairs,  a  big  advantage  to  look  ahead  hopefully. 
Where  ability  and  industry  accomplish  some 
progress  each  year  the  results  are  cumulative, 
and,  before  long,  the  situation  of  facing  an  ex- 
acting landlord  is  likely  to  present  itself. 

Long  before  this  happens  the  dealer  will  feel 
in  himself  the  seed  of  progress  and  should,  where 
possible,  provide  against  such  future  difficulty— 
either  by  buying  the  premises  occupied  before  his 
effort  has  largely  increased  its  value  or  by  secur- 
ing an  option  or  ownership  of  a  near-by  equally 
or  superior  building  or  situation. 

This  can  be  done  by  pledging  the  future  as  it 
were  where  successive  yearly  payments  will  be 
accepted  as  reducing  a  large  mortgage  which  will 
figure  in  the  original  transaction.  Of  course, 
such  a  move  takes  for  granted  a  long  continuance 
in  business  in  one  location,  and,  as  this  is  the 
usual  successful  way.  it  is  important  to  begin  in 
a  center  where  effort  will  result  in  continual 
growth. 

When  a  business  owns  the  property  in  which  it 
is  conducted  there  is  an  anchor  to  it  that  makes 
moving  an  unthought-of  possibility.  That  makes 
for  stability  of  purpose  and  effort  to  build  up 
itself  and  neighborhood  usually  resultful  of  much 
good.  Besides  materially  improving  one's  com- 
mercial standing  by  such  a  move,  the  continued 
welfare  of  the  business  begets  a  materially  in- 
creasing value  to  the  real  estate. 

And  then  you  have  no  fear  of  making  improve- 
ments to  the  property,  which,  under  other  owner- 
ship, might  result  in  higher  rental.  It  is  a  good 
thing  for  a  business  man  to  know  what  he  wants 
and  start  early  in  the  direction  of  it  without  fal- 
tering or  wavering,  despite  the  little  set-backs 
that  try  him.  whoever  he  is. 


;\Irs.  Bertha  Guernsey,  formerly  of  the  Guern- 
sey Music  Store.  North  Yakima.  Wash.,  and  now 
known  as  the  Yakima  Music  Co..  was  married 
on  October  21  to  Charles  W.  Harris,  who  is  now 
manager  of  the  music  company. 


Thomas  &  Co.  have  leased  quarters  on  South 
Main  street.  Pindlay.  0.,  for  the  exclusive  use 
of  their  talking  machine  department.  The  firm 
carries  all  styles  of  the  Victor  and  Edison  ma- 
chines and  a  large  stock  of  records. 


"JOBBERS,  ATTENTION! " 


Our  Advertisement  in  last  month's  World,  regarding  our 
complete  line  of 

TALKING  MACHINE  SUPPLIES 

has  brought  us  Orders  from  almost  every  Jobber  in  the 
United  States.  If  you  have  not  sent  us  an  order,  do  so  at 
once  and  you  will  save  100  per  cent,  clean  profit.  Besides 
repair  parts,  we  sell  Needles.  Write  for  our  Net  Prices  and 
Samples  at  once. 


Talking  Machine  Supply  Co.,  t.'ir^oMi 


THE  TALKING  MACHINE  WORLD. 


21 


FASTEST    THING    ON  WATER 

—The  LUSITANIA 


FASTEST  THING 
ON  LAND 


WURLITZER'S 
HURRY-UP  SERVICE 

ON 

VICTOR  &  EDISON 


"EXTRA!  WURLITZER'S  RECORDER!" 

IVriU  us  to  put  your  name  on  our  mailing  list  to  gtt 
"  WURLITZER'S  RECORDER"  regularly. 

This  little  trade  paper  is  gotten  out  especially  to  help  Victor 
and  Edison  Dealers  sell  more  goods.  It  is  helping  others 
and  will  help  you,  too. 

The  December  issue  will  contain  a  great  big  offer  that 
you  ought  to  know  about.  Write  to-day  to  either  our 
Cincinnati  or  Chican  house. 


WURLITZER'S  HURRY-UP  SERVICE 

is  just  what  you  need  from  now  till 
Christmas ! 

With  the  election  over  and  Xmas 
only  [a  scant  six  weeks  off,  business  is 
looking  up.  People  are  planning  and 
buying  for  the  holidays  already.  If  you 
do  not  get  your  orders  in  now  you  can- 
not count  on  getting  the  goods  in  time 
for  the  holiday  rush. 

Many  dealers  let  their  stocks  get  low 
during  the  past  summer.  They  are  wak- 
ing up  now  and  firing  their  orders  in  as 
fast  as  the  mails  can  bring  them.  Don't 
wait  till  the  eleventh  hour  before  sending 
us  YOUR  orders. 

Speaking  of»"service" — 

Not  long  ago  an  order  came  through 
marked  "Rush!"  It  was  after  working 
hours  when  it  reached  us.  The  manager 
was  the  only  one  on  deck.  He  made  the 
order  up  himself — went  to  the  train  with 
it — and  our  dealer  found  the  expressman 
rattling  at  his  door  with  the  goods  next 
morning  when  he  got  down. 

We  mention  this  to  show  that  there 
is  ONE  jobbing  house  that  spares  noth- 
ing in  its  efforts  to  "SERVE  YOU 
RIGHT  ON  VICTOR  AND  EDI-< 
SON." 

Now,  about  those  Machines,  Rec- 
ords and  Supplies  you  will  want  for 
the  Christmas  trade: 

Our  warerooms  are  filled  from  floor 
to  ceiling  with  fresh  new  goods,  and  we 
have  put  in  a  RUSH  ORDER  DESK 
to  take  care  of  eleventh-hour  orders. 
Send  us  YOUR  orders  and  let  us  show 
you  how  much  better  is  WURLITZ- 
ER'S HURRY-UP  SERVICE  than 
any  you  ever  tried. 

The  Rudolph  Wurlitzer  Co. 

CINCINNATI  and  CHICAGO 

Two  points  of  supply;  order  from  the  nearer 


22 


THE  TALKING  MACHINE  WORLD. 


PHILADELPHIA'S  TRADE  NEWS. 


Post-Election  Outlook  Decidedly  Rosy — 1909 
Expected  to  be  Record  Year — Jobbers  Handi- 
capped Through  Inability  to  Get  Stock — 
Louis  Buehn  &  Bro.  Make  Good  Report — A 
General  Summary  of  Current  Conditions — 
What  Various  Dealers  Have  to  Say  Regard- 
ing Present  Business  and  Future  Outlook. 


(Special  to  The  Talking  Machine  World  ) 

Philadelphia,  Pa.,  Nov.  9,  1908. 

October  business  in  this  city  broke  all  records 
for  the  year,  and  now  that  the  national  election 
is  over  and  satisfactorily  settled,  the  outlook 
for  the  future  looms  up  brighter  than  ever.  A 
feeling  of  supreme  confidence  is  evident  wher- 
ever one  goes,  which,  if  combined  with  concerted 
effort,  should  make  the  coming  j'ear  of  1909 
memorable  to  all  connected  with  the  talking  ma- 
chine industry. 

Though  the  jobbers  here  are  doing  a  land 
office  business  on  the  new  Edison  attachments 
and  Amberol  records,  a  good  deal  of  this  is 
on  paper  only,  because  of  the  inability  of  the 
National  Co.  to  supply  their  trade  in  anything 
like  adequate  quantities.  V'ctor  business,  too, 
kept  up  remarkably  well,  considering  the  fact 
that  this  company  did  not  issue  any  new  list, 
and  shipments  on  the  double-faced  records  were 
made  only  late  in  the  month.  Columbia  trade 
has  kept  up  to  the  high  records  which  have  been 
made  during  the  past  few  months,  the  Indestruc- 
tible product  being  a  drawing  card  that  has 
added  a  long  list  of  new  dealers  to  their  staff. 

Louis  Buehn  &  Bro.  are  doing  a  remarkable 
business,  October  running  away  ahead  of  the 
preceding  month.  This  progressive  jobber  has 
just  added  another  traveler  to  his  staff,  H.  E. 
Orr,  who  is  an  old  talking  machine  salesman 
and  well  known  in  this  State,  will  cover  the 
territory  handled  by  this  firm's  new  branch  at 
Harrisburg.  Buehn  &  Bro.  are  making  a  strong 
bid  for  wholesale  business,  and  their  efficient 
service  is  winning  for  them  an  enviable  reputa- 
tion. Prominent  among  their  leaders  is  their 
handsome  line  of  record  cabinets  on  which  the 
profit  to  the  dealer  is  especially  interesting. 

H.  A.  Weymann  reports  business  brisk.  This 
firm  are  experiencing  unforeseen  delays  in  getting 
their  new  dust-proof  cabinets  ready  for  the  mar- 
ket, but  hope  to  have  them  by  the  time  the  De- 
cember World  goes  to  press.  Watch  for  their 
announcement. 

In  speaking  for  the  Penn  Phonograph  Co.,  Mr. 
Miller  said:  "Notwithstanding  the  delays  we 
have  had  in  getting  goods  from  the  factories,  our 


business,  both  wholesale  and  retail,  has  kept 
steadily  improving.  Local  trade  especially  has 
taken  a  spurt  and  sales  on  machines  have  been 
unexpectedly  heavy.  We  look  for  a  big  Christ- 
mas." 

C.  J.  Heppe  &  Sons  are  congratulating  them- 
selves on  the  fact  that  they  are  prominently  con- 
nected with  this  trade,  for  while  the  sale  of 
pianos  and  musical  merchandise  has  not  yet  re- 
sumed its  normal  level,  this  deficiency  has  more 
than  been  made  up  by  the  talking  machine  de- 
partment. 

The  Musical  Echo  Co.  are  going  after  business 
in  their  usual  enterprising  manner,  and  what  is 
more,  are  finding  it.  One  of  their  new  specials 
is  the  Gerson  commercial  cabinet,  details  about 
which  will  be  found  in  another  part  of  this 
page. 

Manager  Goldrup,  of  the  Columbia  headquar- 
ters here,  was  most  enthusiastrc  over  the  out- 
look and  said  he  believed  that  at  last  business 
was  on  a  sound,  substantial  footing,  and  that 
while  "booms"  might  not  be  so  prevalent,  yet 
business  would  be  steadier  and  more  to  be  relied 
upon. 


in  some  departments  working  three  eight-hour 
shifts,  and  are  turning  out  machines  and  parts 
in  great  quantities,  the  weekly  output  of  jewels 
alone  totaling  nearly  1.5,000. 


NATIONAL  CO.'S  ENTERPRISE. 


Carrying   on  a  Great  Publicity  Campaign  for 
the  Purpose  of  Introducing  Amberol  Records. 


Following  the  introduction  of  the  Amberol  rec- 
ords and  the  new  attachments,  the  National 
Phonograph  Co.  have  arranged  for  a  very  exten- 
sive advertising  campaign,  calling  for  space  in 
the  leading  dailies,  weeklies  and  monthlies 
throughout  the  country,  for  the  purpose  of  ac- 
quainting the  public  with  the  merits  of  these 
new  features.  The  increased  advertising  has  al- 
ready begun,  and  it  is  said  that  in  December  the 
National  advertising  will  exceed  by  SSH  per  cent, 
that  carried  on  in  previous  months. 

Beginning  with  the  December  issues  both  the 
Record  Bulletin  and  the  Record  Supplement  will 
be  increased  considerably  in  size  in  order  to  allow 
for  the  listing  of  ten  new  Amberol  records  in 
addition  to  the  usual  twentj'-four  two-minute  rec- 
ords. Both  booklets  will  be  printed  in  two  colors 
on  heavier  paper. 

The  National  Co.  are  also  preparing  a  new 
catalog  of  Edison  phonographs  as  well  as  a  folder 
describing  the  combination  types.  Home,  Stand- 
ard and  Triumph  machines,  both  publications  to 
be  ready  for  the  jobbers  about  November  20. 

Anticipating  the  rush  of  business  that  will  re- 
sult from  this  greatly  increased  publicity,  the 
company  are  running  their  plant  night  and  day. 


"GERSOIM  CABIINIET" 

(Patent  applied  for). 


The  Gerson  Cobinct  i«  equipped  as  per  illunlration  above, 
*     "      *      '  Jiclat 

Fifteen  pegs 


wliich  nhows  the  Graphophonc  set  in  lop  ready  fordjctation. 
The  middle  trny  holds  the  answered  letters 


on  bottom  nhelf  for  the  cylinders. 


Sometliing  Hew  For  Dealers 
in  Edispn  Business  Phonograplis 

DICTAPHOIVES  OR  COMMERCIAl 
GR4PH0PH0NES 

IT  FITS  THEM  ALL! 

Why  fasten  machines  down  in  awkward 
cabinets,  on  desks  or  iron  stands,  when  the 
GERSON  CABINET  gives  greater  flexibility  of 
service  ? 

The  GERSON  CABINET  moves  easily  on 
casters. 

Pull  it  up  to  your  desk  to  dictate. 
Push  it  away  again  when  through. 
The  transcriber  and  another  dictator  can  do 
likewise. 

Any  number  of  persons  can  use  the  machine 
when  not  in  use. 

TYPE  E — To  fit  Edison  Business  Phonograph. 
TYPE  G— Fits  both  Col  umbia  and  Dictaphone. 
(SPECIFY  TYPE  WANTED.) 
SELLS    AX    97. SO 

(Regular  discounts  to  dealers). 

MUSICAL  ECHO  COMPANY 

SOLE  DISI  RIBUTORS 

1217  Chestnut  Street   -  Philadelphia 


BALTIMORE'S  NEWS  OFFERING. 

Good  Demand  for  High  Priced  Victor  Machines 
— Double  Disc  Records  Win  Popularity — 
Good  Columbia  Report — Brisk  Sales  of  New 
Edison  Amberol  Records — New  Columbia 
Dealer — "Star"  Records  Selling  Well — 
Other  Interesting  Items. 


(Special  to  The  Talking  Machine  Wond.) 

Baltimore,  Md.,  Nov.  6,  1908. 

Victor  talking  machines  figured  conspicuously 
in  the  Presidential  campaign  In  this  city  during 
the  month  of  October,  and  also  in  giving  out 
the  returns  on  election  night.  At  the  Republi- 
can headquartere  an  Auxetophone,  loaned  for 
the  purpose  by  H.  R.  Eisenbrandt  Sons,  one  of 
the  largest  Victor  dealers  in  this  city,  was  used 
for  furnishing  Taft  speeches  to  visitors,  while 
one  of  these  high-priced  machines,  through  the 
courtesy  of  the  same  firm,  was  the  means  by 
which  the  Baltimore  News  acquainted  the  tre- 
mendous crowd  of  the  returns  on  last  Tuesday 
evening.  When  the  returns  came  along  slowly, 
the  Auxetophone  prevented  the  people  from  be- 
coming restless  by  playing  popular  and  cam- 
paign songs  and  giving  out  Bryan  and  Taft 
speeches.  The  Victor  made  a  great  "hit"  with 
the  immense  crowds  in  attendance.  Messrs. 
Eisenbrandt  stated  that  there  has  been  a  healthy 
improvement  in  the  trade,  particularly  with  the 
high-priced  Victrolas  and  Auxetophones. 

Double  disc  records  are  becoming  the  rage  in 
this  city,  and  Manager  M.  E.  Lyle,  of  the  local 
branch  of  the  Columbia  Phonograph  Co.,  states 
that  he  has  had  a  big  rush  for  them.  Accord- 
ing to  Mr.  Lyle  the  new  records  have  revived 
interest  in  talking  machines  generally.  Persons 
who  had  owned  old  machines  for  several  years 
but  who  had  lost  interest  in  them  have  called, 
upon  the  Columbia  people  to  repair  them,  and 
have  been  liberal  purchasers  of  these  new  records. 
The  greatest  demand  in  the  double  record  line 
has  been  for  the  12-inch  discs. 

Manager  Lyle,  while  in  Washington  this 
week  on  a  business  trip,  met  George  W.  Lyle, 
general  manager  of  the  Columbia  Phonograph 
Co.,  who  has  been  making  a  circuit  of  the  06- 
lambia  stores  in  the  various  sections  of  the 
country.  Mr.  Lyle  declares  that  the  demand  for 
the  double  discs  has  been  general  all  over  the 
country. 

The  Columbia  Co.  has  placed  new  style  win- 
dow cards  about  the  city  which  have  proven  a 
great  attraction. 

Manager  Grottendick,  of  E.  F.  Droop  &  Sons 
Co.,  announces  that  the  sales  of  the  new  Edison 
attachments  for  the  four-minute  Amberol  rec- 
ords have  been  brisk  during  October.  The  new 
Edison  combination-type  machines  have  also 
been  attracting  attention.  Mr.  Grottendick  says 
that  the  firm  is  looking  forward  for  a  big 
Christmas  trade,  particularly  with  the  Victrolas, 
whicli  have  become  quite  popular  here. 

G.  Lando  is  the  latest  local  dealer  to  enter 
the  Columbia  field.  He  is  handling  the  com- 
pany's machines  exclusively  in  the  western  sec- 
tion of  the  city,  with  headquarters  at  1331  West 
Baltimore  street.  The  new  type  B  Y  machines 
have  been  going  well  with  local  buyers. 

"Star"  records  of  popular  songs  have  been 
good  sellers  during  the  mouih,  according  to  Fred 
Scheller,  who  is  looking  after  the  company's  in- 
terest in  this  city.  The  demand  for  these  rec- 
ords is  steadily  growing. 

Sanders  &  Stayman  have  had  a  good  month 
with  Victor  machines  and  records.  They  now 
look  for  increasing  business.  Similar  statements 
are  made  by  Manager  Ansell,  of  Cohen  &  Hughes, 
regarding  the  Victor  machines. 


Arc  you  Iiolping  out  the  publicity  work  of 
your  nianufaiturer  by  letting  the  local  folks 
know  that  you  handle  the  universally  advertised 
line?    If  not,  why  not? 


THE  TALKING  MACHINE  WORLt). 


23 


The  American  People 

have  through  their  vote  approved  of 

TAFT  and  SHERMAN 


and  by  their  past  patronage 
of  the  Superiority  of  the 


HERZOG 
CABINETS 


Keep  Full  Line  in  Stock! 


813  OPEN,  SHOWS 
EBERHARDT  DISC  RECORD  HOLD 


Herzog's  Cabinets  will  be  equipped  with  the  Eberhardt  Disc  Holder  on  request. 

Herzog  Art  Furniture  Co 

Saginaw,  Mich. 


will  furnish  to  all 
and  any  Retail 
Salesman,  Copies 
of  Article,  Page 
15,  Talking  Ma- 
chine World,  Issue 
April  15,  1908,  to 
read  and  study 
carefully — 


it  will  help  the 
Salesman  in  sell- 
ing Cabinets  to 
the  satisfaction  of 
his  employer  and 
assure  him  of  a 
raise  in  his  salary. 

Good  times  are 
here. 


Herzog  Record  Cabinets  Are  Record  Sellers 


24 


THE  TALKING  JNIACHINE  WORLD. 


OUR  FOREIGN  CUSTOMERS. 

Amount  and  Value  of  Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 


(Special  to  The  Talking  Machine  WoiJd. ) 

Washington,  D.  C,  Nov.  11,  1908. 

Manufacturers  and  dealers  in  talking  machines 
will  doubtless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
five  weeks  from  the  port  of  New  York. 

OCTOBER  10. 

Buenos  Ayres,  94  pkgs.,  ?3,251;  18  pkgs.,  $580; 
Curacao,  4  pkgs.,  |200;  Glasgow,  105  pkgs.,  $406; 
Havana,  23  pkgs.,  $1,196;  6  pkgs.,  $160;  Hali- 
fax, 6  pkgs.,  $110;  Liverpool,  116  pkgs.,  $350; 
London,  182  pkgs.,  $4,496;  74  pkgs.,  $1,941;  506 
pkgs.,  $5,480;  791  pkgs.,  $9,757;  Montevideo. 
1,407  pkgs.,  $26,236;  Rio  de  Janeiro,  5  pkgs., 
$199;  3  pkgs.,  $238;  Vera  Cruz,  129  pkgs.,  $1,775. 
OCTOBER  17. 

Berlin,  40  pkgs.,  $649;  Bombay,  9  pkgs.,  $162; 
Cardiff,  35  pkgs.,  $169;  35  pkgs.,  $169;  Colon,  25 
pkgs.,  $952;  9  pkgs.,  $113;  Corinto,  4  pkgs.,  $165; 
Guayaquil,  8  pkgs.,  $124;  Havre,  5  pkgs.,  $222; 
Havana,  9  pkgs.,  $664;  Kingston,  7  pkgs.,  $372; 
Limon,  4  pkgs.,  $289;  London,  167  pkgs.,  $4,682; 
230  pkgs.,  $5,626;  Melbourne,  5  pkgs.,  $193; 
Milan,  2  pkgs.,  $208;  Newcastle,  70  pkgs.,  $373; 
70  pkgs.,  $372;  Valparaiso,  3  pkgs.,  $188;  Vienna, 
8  pkgs.,  $484;  Vera  Cruz,  40  pkgs.,  $672. 
OCTOBER  24. 

Berlin,  33  pkgs.,  $542;  Bremen,  1  pkg.,  §200 ; 
Buenos  Ayres,  88  pkgs.,  $7,904;  Demerara,  11 
pkgs.,  $1,121;  Kobe,  34  pkgs.,  $2,875;  Havana, 
15  pkgs..  $559;  Hong  Kong,  52  pkgs.,  $1,129; 
London.  474  pkgs.,  $3,716;  231  pkgs.,  $4,486; 
58  pkgs.,  $2,316;  242  pkgs.,  $6,955;  Manila,  33 
pkgs.,  $2,703;  Melbourne,  1,383  pkgs.,  $17,782; 
Milan,  19  pkgs.,  $412;  Montevideo,  12  pkgs.,  $305; 
Natal,  7  pkgs.,  $955;  Rio  de  Janeiro,  8  pkgs., 
$412;  6  pkgs.,  $196;  Sydney,  58  pkgs..  $1,994; 
Valparaiso,  32  pkgs.,  $1,587;  Vera  Cruz.  76  pkgs., 
$2,036;  Vienna,  27  pkgs.,  $676. 

NOVEMBER  4. 

Berlin,   36   pkgs.,    $1,853:    Belfast,   84  pkgs., 


$416;  Bombay,  65  pkgs.,  $294;  Cardiff,  35  pkgs., 
$180;  Glasgow,  60  pkgs.,  $250;  Guayaquil,  2 
pkgs.,  $145;  Havana,  22  pkgs.,  $446;  London,  916 
pkgs.,  $3,097;  25  pkgs.,  $772;  655  pkgs.,  $16,051; 
Manchester,  110  pkgs.,  $524;  Melbourne,  7  pkgs., 
$1,450;  Newcastle,  116  pkgs.,  $624;  Sheffield,  62 
pkgs.,  $263;  St.  Petersburg,  4  pkgs.,  $110;  Vera 
Cruz,  10  pkgs.,  $195. 

NOVEMBER  10. 
Belfast,  84  pkgs.,  $416;  Cardiff,  35  pkgs.,  $169; 
East  London,  5  pkgs.,  $150;  Havana,  14  pkgs., 
$567;  Havre,  8  pkgs.,  $301;  Liverpool,  34  pkgs., 
$167;  London,  31  pkgs.,  $1,073;  254  pkgs.,  $7,- 
305;  718  pkgs.,  $7,382;  Manchester,  110  pkgs., 
$542;  Melbourne,  578  pkgs.,  $11,361;  Newcastle, 
46  pkgs.,  $263;  Savanilla,  3  pkgs.,  $135. 


becomes  at  once  evident  in  the  vocal  tones,  and 
it  is  the  presence  of  that  rigidity  of  the  body 
which  accounts  for  the  unmusical  and  harsh 
voices  of  many  teachers  of  physical  education. 
Voice  culture  which  brings  good  talking  is  the 
finest  means  of  obtaining  a  refined  good  health 
in  contract  to  the  rude  health  of  the  plowman." 


FORTY  YEARS  OF  WHAT—? 


TO  TEACH  TALKING. 


London  University  Sees  Need  of  Improvement 
in  Voice  Proauction. 


(Special  to  The  Talking  Machine  World.* 

London,  Eng.,  Nov.  2,  1908. 
The  University  Extension  Board  of  London 
University  has  arranged  a  series  of  classes  in 
voice  production  for  the  autumn  season,  which 
begins  on  Monday.  The  leciures  will  be  deliv- 
ered by  a  medical  specialist,  who  in  an  inter- 
view said: 

"With  the  advance  of  civilization  talking 
has  become  worse  and  worse.  Few  persons  talk 
properly  and  never  was  there  such  need  for 
voice  production  as  at  present.  Three  things 
are  chiefly  responsible  for  bad  talking;  The 
strain  and  rush  of  modern  existence,  lack  of 
proper  control  of  the  muscles  behind  the  upper 
lip  and  tight  clothing,  particularly  corsets  and 
high  collars.  Slovenliness,  bad  articulation  and 
the  clipping  of  words  are  some  of  the  most  ob- 
vious faults  in  modern  talking.  Voice  culture 
on  scientific  principles  is  the  only  remedy.  The 
voice  is  a  safe  guide  to  a  test  of  physical  educa- 
tion, for  the  voice  is  so  dependent  upon  a  flexi- 
ble body  that  the  slightest  ridgity  of  the  body 


Forty  years  of  buying 
By  the  same  "old  man"; 
Forty  years  of  selling 
On  the  same  old  plan. 

The  same  old  building 
In  the  same  old  lot; 
The  same  old  shelving 
In  the  same  old  spot. 

The  same  old  books 
In  the  same  old  way; 
The  same  "tired  looks" 
On  balance  day. 

Forty  years  of  standing  still — 
Forty  years  of  restful  sloth — 
Forty  years  of  progress  "nil" — 
Forty  years  without  a  growth. 

Forty  years  they  rusted 
In  the  same  old  lot 
Until  they  "suddenly"  busted 
Of  commercial  "dry  rot." 

— ^Ralph  Arnold. 


G.  H.  Schubert,  inventor  and  patentee  of  the 
Schubert  Interchangeable  shelving  for  making 
the  Schubert  extensible  record  rack,  is  experi- 
encing a  great  demand  for  his  specialty,  and  it 
is  not  at  all  improbable  that  he  will  come  East 
and  take  up  the  manufacture  of  his  new  record 
rack  on  a  much  more  extended  scale. 


Three  things  are  necessary  to  enable  a  sales- 
man to  put  up  a  good  selling  talk — knowledge, 
judgment  and  enthusiasm. 


SAVE  TH 


LIFI 


OF   YOUR  RECORDS 


BY  USING 


The  Place  Automatic  Record  Brush 


FOR  EDISON  PHONOGRAPHS  AND  VICTOR  TALKING  MACHINES. 


OTCuTcn  'September  25  and  October 
'^"'^"'^""land  September  10.  1907. 


2,  1906 


PRICE,    15  CENTS 

CAN   BE   USED   ON  ALL  PHONOGRAPHS 

Removes  lint  and  dust  from  rtmrd  uuti>nmtlcally.  .-iaves  Sapphire  from  wearlnp  Hat 
and  prevents  rasploe  sound.  Insures  a  perfect  playing  record.  It  Is  equally  as  eltlclent 
when  recordlUK-   It  Is  too  cheap  to  be  without. 

I  m-  Triumph         \o.  'i  Standard  and  Home        Xo.  3  Com 


THE   PLACE   No.  10 

Disk   Record  Brush 

FOR 

VICTOR  EXH  BITION  SOUND  BOX 


PRESERVES  THE  LIFE  OF  DISK  RECORDS 

Automatically  cleans  the  Record  Grooves  and  gives  the  needle  a  clean 
track  to  run  in.  Insures  a  clear  Reproduction  and  prevents  Record  getting 
scratchy.  Makes  the  Needle  wear  better.  Dust  and  dirt  in  the  Record  grooves 
wear  the  record  out  quickly  and  grind  the  Needle  so  it  cuts  the  Record. 
S.WE  THE  l.TFE  OF  YOI  R  RECORDS. 


FREE  SAMPLES 

wlio  (kin  i  h.iiKlle  tlu-iii. 


will  l)e  sent  upon  request 
to   anv   Jobber    or  Dealer 

Write  Now 


P  A  I    E  R  S    '^'^^   requested   to   get    tlieir   supply  from 
their  regular  Jobber.     If  he  will  not  sup- 


pi  \    Mill  W 


nic  us  lor  ilu'  uaiiu'  iil  one  who  will. 


MANUFACTURED 
BY 


BLACKMAN  TALKING  MACHINE  CO. 

97  CHAIVIBERS  STREET,  NEW  YORK  


1.  NEWCOMB  BLACKMAN 
President 

"The  White  Blackman" 


THE  TALKING  MACHINE  WORLD. 


25 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 


Reveiw  of  Trade  Conditions — Graphoplione 
Co.'s  Report — Some  Beautiful  Klingsor  IVla- 
cliines — Beka  Activity — Concerns  in  Finan- 
cial Difficulties — Star  Machines  Liked — New 
Edison  Records — Anent  Mineral  Waxes — 
Latest  Pathe  Phono-Discs — Edison  Circular 
Creates  Comment — Barnett-Samuels  In  Liver- 
pool and  Manchester — Compliments  for  The 
World — Five-Minute  Clarion  Record — Labor 
Troubles  Affect  Provincial  Trade — Clarion  in 
Manchester — Death  of  John  Annan. 


(Special  to  The  Talking  Macliine  World.) 

London,  E.  C,  Nov.  3,  1908. 

The  United  Kingdom  is  still  Involved  in  the 
throes  of  the  general  trade  slackness  character- 
istic of  the  whole  year.  The  talking  machine 
trade  in  London,  however,  is  somewhat  brighter, 
but  not  up  to  even  time  last  year,  while  in  the 
provinces  matters  are  slightly  worse,  principally 
owing  to  the  labor  troubles  and  strikes  which 
have  paralyzed  business  in  all  trades.  This  con- 
dition of  things  is  strongly  evidenced  by  the  re- 
turns which  show  a  falling  off  in  the  country's 
trade  of  something  like  80  million  pounds  ster- 
ling; the  government  revenue  has  also  dropped 
considerably.  If  anything,  the  various  talking 
machine  firms  have  put  out  more  advertising  this 
year  than  last,  and  yet  scales  are  far  short  of 
what  they  should  be  for  the  month  of  October, 
which  is  usually  one  of  the  best  times  for  our 
industry.  Things  are  bound  to  better  them- 
selves shortly,  and  in  this  regard  reports  show 
that  industrial  and  labor  disturbances  are  on 
the  road — especially  with  the  great  cotton  strike 
— to  an  amicable  settlement.  Hope  is  the  main- 
stay of  life,  and  we  must  maintain  a  good  out- 
look on  matters  in  general,  and  as  each  one  does 
his  individual  best  to  keep  things  moving,  the 
sooner  we  shall  see  the  silver  lining  to  the  dark 
cloud  which  is  overshadowing  us. 

Gramophone  Co.'s  Annual  Meeting 

The  Financial  Times  gives  a  detailed  account 
of  the  Gramophone  meeting,  of  which  I  append 
the  most  interesting  facts.  In  his  opening  re- 
marks, Mr.  Trevor  Williams,  the  chairman,  said 
that  the  trading  profit  for  the  year  ended  June 
30,  1908,  was  £144,125,  which,  compared  with  last 
year's  figure  of  £263,950,  showed  a  decrease  of 
£119,825.  The  falling  off  did  not  indicate  a 
lessening  of  the  demand  for  the  company's  goods. 
The  decrease  was  mainly  due  to  increased  expen- 
diture on  advertising  and  recording,  and  the  ex- 
ceptional charges  brought  about  by  the  reduc- 
tion in  the  price  of  their  records,  which  cost  the 
company  about  £20,000,  besides  which  there  were 
more  bad  debts  and  also  unproductive  expendi- 
ture with  regard  to  their  new  factories  opened  up 


at  Hayes,  Calcutta,  Paris  and  Barcelona,  which  it 
was  stated  are  now  complete  and  productive.  The 
chairman  further  reported  that  the  Supreme 
Court  in  Prance  had  decided  against  the  com- 
pany on  the  copyright  question,  while  the  Supreme 
Court  in  Australia  made  a  decision  on  almost 
identical  issues  entirely  in  their  favor.  Competi- 
tion abroad  was  very  keen,  especially  in  the  ma- 
chine trade,  which  principally  consisted  of  cheap 
imitations,  which  sold  in  large  quantities,  and  to 
their  detriment,  but  the  sale  of  such  cheap  imi- 
tations must  eventually  advertise  and  accentuate 
the  superior  quality  of  their  goods.  In  England 
the  watchfulness  of  their  London  manager  had 
kept  the  name,  the  reputation,  and  the  trade  of 
the  company,  far  above  the  reach  of  harmful 
competition.  £144,000  was  a  very  fine  profit  to 
earn  in  these  times,  said  the  chairman,  and  he 
thought  there  were  very  few  industrial  compa- 
nies that  could  pay  25  per  cent,  on  its  ordinary 
capital.  The  popularity  of  the  gramophone  was 
as  great  to-day  as  it  had  even  been  in  the  history 
of  the  business.  During  the  past  trade-disturbed 
year  the  English  branch  had  sold  gramophone 
goods  to  the  value  of  £20,200,  in  excess  of  what  it 
sold  during  the  record  year  (£263,000)  and  £47,- 
700  in  excess  of  the  average  sales  of  the  previous 
five  years.  Replying  to  a  question,  the  chairman 
stated,  that  he  had  not  heard  of  any  instrument 
which  threatened  to  supersede  the  gramophone. 
It  was  resolved  that  a  bonus  of  10  per  cent,  less 
income  tax,  be  paid  forthwith,  in  addition  to  the 
15  per  cent,  already  paid.  The  directors  were  au- 
thorized to  pay  quarterly  interim  dividends  for 
the  year  ending  June  30,  1909,  as  follows:  5  per 
cent,  per  annum,  less  income  tax,  on  the 
preference  shares,  and  15  per  cent,  per  annum, 
less  income  tax,  on  the  ordinary  shares.  The 
assets  of  the  company  apart  from  patents,  trade- 
marks, and  good  will,  show  a  surplus  over  liabil- 
ities of  £757,300  as  compared  with  £772,600 
twelve  months  ago. 

Photographing  Heart  Pulsations. 

A  Dutch  inventor  has  caused  considerable  in- 
terest by  constructing  an  apparatus  which  en- 
ables heart  pulsations  to  be  photographed.  The 
instrument  is  an  ingenious  combination  of  the 
stethoscope,  microphone,  phonograph,  and  galvan- 
ometer. I  fancy  the  idea  is  not  a  new  one, 
though. 

Small   Offers  for   Hunting  Co.  Stock. 

At  a  recent  creditors'  meeting  of  the  Russell 
Hunting  Record  Co.,  Ltd.  (in  liquidation),  it  was 
stated  that  the  stock  of  records  amounting  to 
about  500,000  titles,  were  sold  for  £4,000.  Russell 
Hunting  made  an  offer  of  £500  for  the  machinery 
at  the  factory,  which  the  chairman  stated 
originally  cost  £15,000.  Other  offers,  however, 
were  pending  and  the  meeting  passed  a  resolution 


authorizing  the  committee  to  accept  the  highest 
offer. 

Beka  Co.'s  Fine  Report. 

A  splendid  report  was  made  to  me  on  the  occa- 
sion of  a  call  at  the  Beka  Record  Co.'s  new  prem- 
ises in  City  Road.  Mr.  Riihl  is  the  right  sort  of 
man  to  be  in  charge,  and  it  is  not  surprising  that 
his  indefatigable  energy  and  enterprise,  combined 
with  the  enormous  repertoire  and  general  good 
quality  of  the  Beka  records  has  brought  about 
a  well  deserving  success  for  the  firm's  products. 
The  world-wide  nature  of  the  Beka  catalog, 
which  contains  local  selections  of  practically 
every  civilized  country  on  earth,  is  unparalleled. 
Their  latest  records,  some  of  which  I  had  the 
pleasure  of  hearing,  are  well  up  to  the  high 
standard  of  quality  for  which  the  Beka  is  famous. 
The  well  known  artist,  Bernard  Turner,  has 
sung  for  the  company  and  the  records  figure  in 
the  current  list. 

The  "Klingsor"  Specialties 

I  have  had  some  splendid  catalogs  come 
under  my  notice  from  time  to  time,  but  for  artis- 
tic merit  and  practical  value,  it  would  be  impos- 
sible to  beat  that  of  the  celebrated  Klingsor 
Hornless  Cabinet  Machine  catalog  just  issued. 
The  cover  is  adorned  by  an  attractive  design,  and 
raised  letters  of  gold  on  stiff  white  art  paper, 
while  inside  we  find  illustrations,  colored  to  life, 
of  the  various  machines  and  other  lines.  I  can- 
not describe  all  the  machines  individually;  suf- 
fice it  to  say  there  are  twelve  models  all  built  on 
the  same  principal.  The  particular  feature  com- 
prises an  interior  horn,  across  the  mouth  of 
which  is  stretched  a  series  of  musical  wires  tight- 
ened to  a  high  tension,  by  which,  it  is  claimed, 
sound  is  produced  in  greater  volume  and  much 
brighter.  And  I  may  here  say  that  I  have  found 
this  claim  true  in  every  respect.  Excelsior 
motors  are  fitted  in  every  machine,  and  they  are 
unquestionably  the  best.  The  different  motors 
run  from  9  minutes,  up  to  25.  The  cabinets  are 
made  in  oak,  walnut  or  mahogany,  or  according 
to  requirements.  Other  lines  mentioned  in  the 
catalog  are  record  albums,  record  cabinets,  sound- 
boxes, needles,  and  the  Phono  Doll  novelty.  The 
"Zora"  sound-box,  adaptable  for  needle  and  sap- 
phire records,  gives  remarkably  fine  results,  as 
also  does  the  Klingsor  needle.  Traders  .interested 
in  these  propositions  should  write  to  Messrs.  H. 
Lange's  Successors,  21  Little  Portland  street, 
London,  for  a  copy  of  the  Klingsor  catalog. 

Lyon  Creditors  Meet. 

The  creditors  of  J.  Lyon,  talking  machine 
dealer  of  Bishopsgate  street,  were  recently  called 
together  by  Messrs.  L.  Morse  &  Co.  Mr.  Morse 
said  he  had  requested  the  debtor  to  attend,  but 
he  failed  to  do  so.  Debtor  had  kept  no  cash 
book,  journal  or  sales  ledger,  and  Mr.  Morse  or- 
dered the  removal  of  the  stock  from  the  premises 


FAVORITE  RECORDS 

are  gaining  a  strong  hold  in  the  States.  Trial  orders  have  grown  into  big  stock  orders. 
Those  enterprising  firms  who  have  made  a  trial  with  Favorites  have  found  out  that  it  pays 
them  to  stock 

FAVORITE  RECORDS 

and  they  are  doing  well. 

Nothing  Venture— Nothing  Have!!  ^.o^^:^r;:!;^:VS'b 


take  a  share  in  the 
ring. 


THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 


45  CITY  ROAD,  LONDON,  E.  C. 


213  DEANSGATE,  MANCHESTER 


26 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS -  Continuedi. 


in  Bishopsgate  street,  as  the  safest  course  to  take 
in  the  interest  of  the  creditors.  Liabilities,  £343; 
estimated  assets,  £40.  The  meeting  passed  a 
resolution  in  favor  of  winding  up  the  business. 

Other  Creditors'  Meetings. 

A  meeting  of  creditors  was  also  called  in  the 
case  of  the  Gramophone  Stores,  Lime  street, 
Liverpool.  An  offer  of  10s.  in  the  pound,  payable 
by  instalments  was  made  and  accepted.  Others 
under  proceedings  are:  G.  Morgan,  Osborne  Rd., 
Pontypool,  and  in  the  case  of  Romain  &  Co., 
Beech  street.  Barbican,  at  a  private  meeting  of 
creditors,  it  was  stated  that  the  liabilities 
amounted  to  £143,  while  the  assets  comprised 
stock  at  cost  £42.  It  was  understood  that  debtor's 
father  had  issued  a  writ  in  respect  of  £60.  At  the 
meeting  an  offer  of  Is.  in  the  pound,  payable 
within  14  days,  was  made. 

It  will  no  doubt  be  a  matter  of  surprise  to 
many  to  learn  that  the  Multiphone  Co.  (Ltd.) 
have  gone  into  voluntary  liquidation.  A  meeting 
of  creditors  was  held  on  Oct.  17,  at  the  registered 
offices  of  the  company,  24  The  Pavement,  Chis- 
wick.  E.  G.  F.  Medley,  6  Farringdon  avenue, 
London  E.  C,  is  the  liquidator. 

Insurance  Against  Bad  Debts. 

The  idea  of  insurance  against  bad  debts  is 
again  being  discussed  here.  The  suggestion  is 
that  travelers  should  guarantee  their  firms 
against  loss  Dy  bad  debts  on  all  orders  taken,  in 
consideration  of  extra  commission  to  counter- 
balance the  risk.  This  seems  an  excellent  idea, 
but  would  it  hold  in  law?  if  so,  it  would,  in  the 
majority  of  cases,  necessitate  the  employer  to 
safeguard  himself  against  possibilities  by  re- 
quiring a  bond,  or  guarantee,  for  a  good  sum  of 
money  from  the  traveler. 

"Star"  Machines  in  Great  Favor. 

The  "Star  '  machines,  recently  introduced  to 


this  market,  are  finding  much  favor  with  the 
trade  on  account  of  the  many  distinct  advantages 
embodied  therein.  The  talking  machine  public 
are  a  little  slow  with  their  money  this  year,  but 
the  "Star"  product  is  meeting  a  fair  demand,  not- 
withstanding. The  sea:on  now  here  will  undoubt- 
edly give  an  additional  impetus  to  machines  that 
are  "different,"  and  of  these  the  "Star"  is  fore- 
most. 

"Mineral  Waxes.'' 

Their  preparation  and  uses.  By  Rudolf  Gre- 
gorius.  Translated  from  the  German.  Crown 
8vo.  250  pages.  32  illustrations.  6s.  net  (post 
free,  6s.  4d.  United  Kingdom;  6s.  6d.  abroad). 
Scott,  Greenwood  &  Son,  8  Broadway  Ludgate 
Hill,  London,  E.  C.  The  above  constitutes  one  of 
the  most  useful  works  of  its  kind  which  we  have 
come  across.  Its  contents  are  of  a  practical  na- 
ture, and  furnishes  a  number  of  excellent  recipes 
for  making  up  artificial  waxes,  paint  and  varnish 
removers,  floor  polishes,  vaseline,  insulating  com- 
positions; in  fact  it  is  impossible  to  mention  the 
large  variety  of  wax  compositions  which  this 
splendid  work  devotes  itself  to.  Such  a  technical 
volume  as  this  should  be  in  the  hands  of  all  man- 
agerp  of  record  factories,  as  many  valuable  hints 
may  be  obtained  therein,  quite  apart  from  the  ex- 
haustive particulars  regarding  the  natural  wax 
and  processes  for  distilling  and  refining. 

New  Edison  Amberol  Records. 

The  first  advance  list  of  the  new  Edison  Am- 
berol record  is  to  hand.  It  comprises  about  fifty 
selections  of  a  comprehensive  character,  which  I 
understand  will  be  issued  to  the  trade  on  Nov.  15. 
From  advance  notices  in  The  World,  the  English 
trade  had  come  to  look  for  these  records  with 
no  little  interest  and  enthusiasm.  Those  who 
have  been  privileged  to  hear  the  first  samples 
are  unanimous  in  praise  of  the  beautiful  repro- 


duction and  increased  time  length,  which  places 
the  Amberol  in  the  position  of  being  without  ex- 
ception the  finest  record  on  the  market.  It  plays 
over  four  minutes  and  in  some  instances  up  to 
4  minutes  45  seconds,  which  is  more  than  equal 
to  a  12-inch  disc.  I  recently  paid  a  visit 
to  the  Edison  factory  at  Willesden,  where  I  was 
regaled  with  some  fine  vocal  and  instrumental 
selections.  They  are  much  sweeter  and  more 
pure  in  tone  than  the  usual  run  of  records,  and 
in  regard  to  volume  I  am  of  opinion  that  they 
are  not  quite  so  loud,  which,  at  the  same  time, 
being  quite  sufficient  for  home  use.  In  order  that 
present  owners  of  phonographs  can  use  the  new 
record,  an  ingenious  attachment  has  been  de- 
vised, which  is  adaptable  for  all  Edison  machines, 
except  the  Gem.  Recognizing  the  necessity  of 
placing  these  attachments  within  the  reach  of  all 
classes,  the  company  have  generously  put  them 
on  the  market  at  a  nominal  cost,  which  leaves  lit- 
tle profit  for  the  makers.  The  new  attachment 
embodies  differential  gears,  which  may  be  op- 
erated by  simply  moving  a  lever.  Thus  the  new 
4-minute  record,  as  it  is  called,  is  available  for 
the  delight  of  all  the  phonographic  enthusiasts 
throughout  the  world.  In  company  with  Thomas 
Graft  (chairman  of  the  National  Phonograph 
Co.),  I  had  the  pleasure  of  inspecting  the  large 
factory  where  all  the  records  are  made  for  this 
market.  It's  a  hive  of  industry  and  work  was 
proceeding  apace  as  we  passed  from  one  depart- 
ment to  another  in  quick  succession.  My  thanks 
are  due  to  Mr.  Graft  for  a  very  pleasant  time. 
A  Chance  for  American  Firms. 
The  Klingsor  machines  are  now  completely 
covered  in  America  by  patents  (No.  899491),  and 
as  they  are  moderately  priced,  a  good  opportunity 
is  presented  to  live  American  houses  willing  to 
take  up  a  quick  seller.    Special  terms  are  offered 


THE  "WAGNER" 

Highly  finished  solid  Oak  Cabinet. 


j^^*^'^  ^T^HE  new  season  is  here  and  you 
1.  cannot,  to  your  own  advantage,  do 
better  than  to  apply  to  us  for  our 
new  colored  illustrated  catalogue  of  our 
celebrated  KlingSOr  Talking  Machines 
and  Sundries.  We  challenge  any  machine 
on  the  market  concerning  working,  tone- 
quality,  finish,  etc.  We  do  not  claim 
cheapness,  as  you  are  well  aware  that  a 
good  machine  cannot  be  cheap,  but  we 
are  still  cheaper  than  any  other  machine 
for  what  we  give  you  for  your  money. 

All  machines  are  of  the  best  and  solid 
wood,  either  in  oak,  mahogany  or  walnut, 
British  made  throughout,  specially  adapted 
for  export  to  stand  any  change  in  tem- 
perature. 

The  machines  are  fitted  with  the  best 
motor  in  the  market  "the  well  known  and 
famous  Excelsior  Motor." 


Letters  patent  No.  899,491  granted  in  America. 
Catalogue  Free  On  Application. 


H.  Lange's  Successors, 


ESTABLISHED  1854 


THE  SULLIVAN" 

No.  90.    Solid  Oak  Cabinet,  witli  .Silk 
Curtains. 


21  Little  Portland  Street,  Oxford  Circus, 


LONDON,  W.,  ENG. 


THE  "BIJOU" 

Mahogany,  \\'aliuit  or  Oak  Cabinet. 


THE  TALKING  MACfflNE  \>ORLD. 


27 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


and  exclusive  territory  would  be  given.  In  Eng- 
land and  foreign  countries  the  Klingsor  is  a 
great  favorite  and  sells  in  large  quantities.  Some 
dispatches,  the  other  day,  I  noticed  were  to  Rus- 
sia, Shanghai,  Persia  and  Vera  Cruz,  and  in  fact 
there  is  hardly  a  part  of  the  world  in  which  the 
Klingsor  is  not  familiar.  Communication  should 
be  addressed:  H.  Lange's  Successors,  21  Little 
Portland  street,  London  W. 

Gramophone  Co.  Expansion. 

In  addition  to  their  present  premises,  the 
Gramophone  Co.  have  now  taken  over  the  exten- 
sive building  at  59  City  Road,  E.  C. 

Francis  Nottingham  Recovered. 

We  are  very  glad  to  report  that  Francis  Not- 
tingham (American  Talking  Machine  Co.),  has 
so  far  recovered  from  his  recent  illness  as  to  be 
expected  at  the  office  by  the  time  these  lines  ap- 
pear. Mr.  Nottingham  underwent  two  serious  op- 
erations, which  at  one  time  reached  a  crisis,  but 
is  now  happily  a  thing  of  the  past.  In  conversa- 
tion, John  Nottingham  stated  that  he  had  re- 
ceived so  many  letters  of  sympathy  and  kind 
inquiries  of  his  son,  that  he  had  been  unable  to 
answer  them.  Sympathizers  will  understand,  and 
it  is  perhaps  hardly  necessary  to  convey  Mr.  Not- 
tingham's deep  appreciation  to  all  those  friends 
whose  letters  he  was  unable  to  acknowledge  per- 
sonally. Mr.  Nottingham  is  spending  a  few  weeks 
in  Yorkshire,  and  we  trust  the  change  will  bring 
about  his  complete  return  to  health. 

Ten-Inch  Double-Sided  Pathe  Disc. 

Messrs.  Pathe  Freres  have  startled  the  trade  by 
placing  on  the  market  a  10-inch  douible-sided 
phono-disc  at  23.,  which  is  a  record  of  very  good 
quality,  indeed.  By  the  way,  the  firm's 
cinematograph  and  talking  machine  saloon  at 
the  White  City  has  proved  a  wonderful  success. 
During  the  few  months  in  which  the  exhibition 
has  been  open,  over  three-quarters  of  a  million 
persons  visited  the  Pathe  building,  which  cost 
£4,000  to  put  up. 

Some  IVIore  Double-Sided  Discs. 

The  Edison  Bell  Co.  inform  me  that  they  have 
now  issued  their  81,-2-inch  double-sided  phono-disc 
at  Is.  6d.,  and  judging  from  the  quality,  which  is 
good,  it  will  no  doubt  prove  very  popular  both 
with  the  trade  and  the  buying  public. 

Death  of  John  Annan, 

We  regret  to  announce  the  death  of  John  Annan, 
of  Messrs.  Annan,  Dexton  &  Co.,  London,  with  other 
businesses  in  New  York  and  Chicago,  which  oc- 
curred on  Oct.  29  in  New  York.  Mr.  Annan  was 
one  of  the  original  reorganizers  of  the  Edison 
Bell  Phonograph  Co.,  but  pressure  of  business  in 
other  directions  caused  him  to  resign  about  two 
years  ago.  He  was  at  one  time  a  great  power  in 
the  commercial  life  of  London,  and  figured  prom- 


inently in  many  directions.  Jabez  Balfour,  other- 
wise the  Liberator  Society,  will  be  remembered 
by  many,  and  when  the  smash  came,  Mr.  Annan 
was  appointed  liquidator,  and  he  was  also  much 
before  the  public  in  undertaking  all  the  account- 
ancy business  in  connection  with  the  transfer  of 
London  water  schemes,  which  involved  expendi- 
ture of  upwards  of  five  million  pounds  sterling. 
The  news  of  Mr.  Annan's  death  came  as  a  great 
shock  to  all  his  friends,  as  he  was  in  the  prime 
of  life,  and  enjoying  robust  health  almost  to  the 
last. 

Gramophone  Co.'s  New  Wooden  Horn. 

The  Gramophone  Co.  have  introduced  a  very 
artistic  wooden  horn  which  has  been  received 
with  great  favor  everywhere.  The  Franco-British 
exhibition  jury  have  awarded  the  Gramophone 
Co.  the  grand  prix,  the  highest  award  in  the 
music  section. 

S.  P.  Turner  With  Pathe  Freres. 

Sidney  P.  Turner,  lately  of  the  Sterling  & 
Hunting  Co.,  has  now  joined  the  staff  of  Messrs. 
Pathe  Freres,  as  assistant  manager  of  the  London 
house.  His  unique  trade  experience  aptly  fits 
him  for  the  post. 

A.  Lyon  &  Co.'s  Creditors  to  Meet. 

In  the  matter  of  A.  Lyon  &  Co.,  of  75  City  Road, 
and  106  Houndsditch,  London,  jewelers  and  deal- 
ers in  talking  machine  goods,  notice  has  been 
given  that  the  first  meeting  of  the  creditors  will 
be  held  at  Bankruptcy  Buildings,  Carey  street, 
London,  W.  C,  on  Nov.  4.  The  public  examina- 
tion of  the  debtors  is  fixed  for  the  4th  day  of  De- 
cember, '08,  at  half-past  eleven  o'clock  in  the 
forenoon,  at  the  same  place.  The  debtors'  state- 
ment of  affairs  has  not  been  lodged.  The  receiv- 
ing order  is  dated  Oct.  21. 

Closer  Connection  With  Australia. 

The  British  India  Steam  Navigation  Co.  are 
about  to  initiate  a  four-weekly  service  of  pas- 
senger and  cargo  boats  between  London  and 
Brisbane,  the  journey  to  occupy  not  more  than 
fifty  days. 

Oppose  Duty  on  Catalogs. 

A  resolution  condemning  the  reimposition  of 
duty  on  catalogs  and  other  trade  literature  into 
Australia  has  been  passed  by  the  London  Cham- 
ber of  Commerce  and  forwarded  to  the  right 
quarters. 

Oppenheim's  Repairing  of  Factory. 

Mr.  Oppenbeim's  horn  repairing  factory  in 
Scrutton  street,  Finsbury,  is  well  worth  a  visit 
by  those  traders  who  cater  for  this  class  of 
work.  In  company  with  Mr.  Oppenheim,  your 
representative  made  a  round  of  the  works,  where 
old  and  battered  trumpets  are  given  a  new  lease 
of  life.  For  a  moderate  charge  dents  are  taken 
out  and  the  whole  horn  repainted  to  any  color 


required,  and  so  well  is  the  work  executed  that 
one  would  never  suppose  the  renovated  horn  had 
ever  been  in  use  before.  Truly,  the  factory  is 
best  described  as  a  veritable  Baits! 

Gounod  Family  Oppose  Reproduction. 

A  musical  contemporary  states  that  mechani- 
cal reproduction  of  the  famous  Gounod's  com- 
positions is  much  resented  by  the  Gounod  family, 
so  much  so  that  they  have  instructed  legal  agents 
to  look  after  their  interests  in  Germany,  and  to 
take  legal  proceedings  if  necessary. 

A  Side  Line  for  Drapers? 

The  possibility  of  the  talking  machine  as  a  use- 
ful side  line  for  drapers,  etc.,  has  impressed  the 
Drapers'  Record  to  strongly  advocate  its  adop- 
tion by  their  readers.  We  have  yet  to  learn  the 
result.  Talking  machine  dealers  at  present  are 
not  having  a  very  bright  time,  and  to  introduce 
further  competitive  elements  in  their  respective 
districts  will  not  be  to  the  advantage  of  any- 
body. Everybody  has  to  get  a  living,  and  what 
with  the  mail  order  stores,  competition  and  the 
already  over-abundance  of  dealers  in  England, 
the  genuine  talking  machine  retailer  has  to  be 
pretty  smart  to  make  ends  meet.  The  tucks  and 
frills  man  has  everyday  articles  to  sell,  and  gen- 
erally a  fair  business;  if  he  hasn't,  then  he  won't 
succeed  in  making  a  fortune  selling  records.  No, 
we  should  not  like  to  see  the  talking  machine 
dealer's  profit  and  trade  dwindle  on  account  of 
drapers'  competition.  It's  impossible  to  reconcile 
the  two  businesses  in  any  sense  whatever,  and 
we  are  inclined  to  think  were  drapers  induced 
to  enter  this  trade  they  would  be  out — figura- 
tively speaking — to-morrow.  Our  advice  to  the 
Draper's  Record  is  to  drop  the  subject;  otherwise 
it  only  remains  for  us  to  advocate  drapery  as  a 
good  summer  line  for  talking  machine  retailers! 
The   Edison  "Restricting"  Circular. 

The  circular  issued  to  factore  ana  dealers  by 
the  National  Phonograph  Co.,  which  states  that 
the  supply  of  the  new  Amberol  record  will  be  re- 
stricted to  those  only  who  do  not  handle  cylinder 
records  other  than  the  genuine  Edison  products 
has  created  a  remarkable  stir  in  trade  circles. 
It's  a  strong  move  and  one  that  could  only  be 
made  by  a  strong  company.  Chatting  with  a 
leading  factor  on  this  subject  he  said:  "The 
average  factor's  trade  is  from  40  to  50  per  cent. 
Edisons,  leaving  say  50  per  cent,  to  other 
makers  of  cylinder  records.  The  National  Co. 
are  virtually  asking  factors  to  drop  this  latter 
trade  without  offering  an  equivalent  compensa- 
tion. Then,  again,  the  factor  must  not  supply 
the  large  number  of  dealers,  who  will  not  sign 
the  new  agreement,  and  consequently  sales  are 
restricted.  It  is  not  so  much  a  question  of 
'won't'  do  it,  but  that  the  factors  'cannot'  afford 
to  be  bound  by  such  regulations." 


The  Sheffield  Choir 

Descr  bed    as    "The    Finest    Choral    Organization    in    the  World" 

is  now  TOURING    CANADA    under  the  leadership  of 

DR.  HENRY  COWARD 
Germany  (said  to  be  the  most  musical  country  in  the  world) 
has  vied  with  England  and  France  in  paying  tribute  to  the 
powers  of  this  wonderfvil  choir  and  its  painstaking  directors. 
Its  first  visit  to  the  Western  Hemisphere  is  causing  a  great 
stir  in  musical  circles. 

Odeon  Records 


By  "The  Sheffield  Choir  ' 


The  Most  Successful  Chorus  Records  Ever  Produced 


SOLE  WHOLESALE  AGENCY 

BARNETT  SAMUEL  &  SONS,  Ltd.,  32-6  Worship  St.,  London, E.G. 


Four  Splendid  Odeon  Records  (Doublesided, 
10^4  in.)  at  5/  each,  by 

THE  SHEFFIELD  CHOIR 


7Qfl  j  "And  the  Glory  of  the  Lord" 
I  "Glory  to  God" 

700  j  "His  Yoke  Is  Easy" 

'^^  {  "Surely  He  Hath  Borne  Our  Griefs" 

7. ft  (  "The  Hallelujah  Chorus"  (Messiah) 
(  "He  Trusted  in  God" 


i  Choral  Song:  "The  Dance" 
'      I  Madrigal:  "I'm  Going  to  My  Lonely  Bed 


28 


THE  TALKING  MACHINE  WORLD. 


FROM   OUR  LONDON  HEADOUARTERS-(Contmued.) 


Bull's-Eyes  from  "John  Bull." 

"Infernal  machine  as  wedding  present,"  we 
read.  Gramoplione,  of  course.  Shocking  joke, 
this. 

"The  modern  musician  has  become  a  mere  jug- 
gler," says  Musical  Standard.  No  doubt  he  has  a 
jugular  vein. 

Mr.  Lloyd  George — '"I  do  not  know  what  kind 
of  a  song  the  next  budget  will  be."  But  we  know 
it  will  be  a  "part"  song. 

Musical  Wellerisms — "Alice,  Where  Art  Thou?" 
as  the  man  asked  his  wife  when  he  heard  the 
burglars.  "Come  Into  the  Garden,  Maud,"  as 
her  brother  shouted  when  he  tumbled  through 
the  cucumber  frame.  "When  Other  Lips,"  as  the 
lodger  said  when  he  found  the  spirit  bottle  half 
empty.  "Whisper  and  I  Shall  Hear,"  as  the  po- 
liceman said  at  closing  time.  "  'Tis  Hard  to  Give 
My  Hand,"  as  the  boy  said  to  the  schoolmaster. 

A  Splendid  Clarion  List. 
Within  the  past  twelve  months  a  number  of 
new  discs  have  been  born:  some  have  passed  into 
the  realms  of  the  unknown,  others  are  sickening, 
and  for  the  remainder  I  will  say  they  promote 
confidence  by  quality  and  proper  financial  back- 
ing. They  are  few,  it  is  true,  and  for  this  issue 
I  shall  confine  myself  to  one  of  the  most  promis- 
ing, i.  e.,  the  "Clarion"  phono-disc.  Let  me  first 
say  this  is  a  10-inch  double-sided  record,  and 
retails  at  the  competitive  and  popular  price  of 
two  shillings  and  sixpence,  with  a  generous  al- 
lowance to  the  trade.  For  quality  they  are  re- 
markable in  several  respects;  good  volume,  bright 
and  pure  tone,  absence  of  scratch  and  metallic 
or  nasal  sound.  In  this  respect,  then,  the  record 
stands  for  all  one  could  wish,  but  let  it  be  stated 
I  am  speaking  of  the  general  all-round  attributes, 
as  in  the  most  expensive  record  a  faulty  note  or 
slight  blast  will  occasionally  be  noticeable.  In 
this  regard,  however,  the  Clarion  disc  stands  the 
test  well,  and  their  average  excellence  will  un- 
doubtedly create  a  big  sale.  The  instrumental 
and  band  selections  are  especially  good,  as  also 
are  the  vocal  records,  among  which  I  notice 
some  well-known  artistes'  names.  The  follow- 
ing comprises  the  first  list,  and  if  it's  an  index 
of  what's  to  come,  then  the  success  of  the  Clarion 
phono-disc  is  assured.  "Echoes  of  America,"  by 
the  Premier  Concert  Orchestra;  reverse  side, 
"Light  of  Foot"  (march),  Premier  Military 
Band;  "Zanetta"  (overture),  reverse,  "Chorale" 
(Faust) ;  "The  Veterans'  March,"  reverse  "Abide 
with  Me";  "The  Wee  Macgrector"  (Highland 
Patrol),  reverse  "The  Three  D.  G.'s,"  all  three 
by  the  Premier  Military  Band;  "The  Spirit  of 


the  Storm"  (march)  by  the  Silver  Prize  Band, 
on  the  reverse  "Strauss  March,"  by  the  Premier 
Military  Band;  "Gipsy  Life"  (waltz),  reverse 
"Highland  Schottische";  "In  a  Pagoda"  (Japa- 
nese intermezzo),  reverse  "In  a  Lotus  Field" 
(Japanese  novelty),  the  four  selections  by  the 
Premier  Bijou  Orchestra;  "The  Better  Land" 
(cornet  solo),  W.  J.  Price,  reverse  "Song  of  My 
Heart,"  Premier  Bijou  Orchestra;  "Good-Bye  to 
Mandie,"  by  Alec  Kennedy,  reverse  "I.  W.  I. 
L.  L.,"  by  Woolmer  Young;  "A  Farewell,"  by 
Vincent  Hards,  reverse  "The  Toreador  Song" 
(Carmen),  by  Alan  Turner;  "Love,  Could  I  Only 
Tell  Thee,"  by  Vincent  Hards,  reverse  "For  All 
Eternity,"  by  Alan  Turner;  "In  Happy  Mo- 
ments," reverse  "The  Irish  Emigrant,"  both  by 
Alan  Turner.  A  strong  list  and  a  good  one,  this, 
and  worthy  of  cong.atulation  by  all  music  lov- 
ers. Further  information  from  the  Premier 
Manufacturing  Co.,  81  City  Road,  London,  Eng- 
land. 

Barnett  Samuel  &  Son's  Expansion. 

Harnett  Samuel  &  Son,  the  well-known  talk- 
ing machine  factors  and  pianoforte  makers,  are 
advancing  in  a  remarkable  manner  from  the 
point  of  view  of  "sales."  They  recently  relin- 
quished factorship  of  all  cylinder  goods  and 
Zonophone  disc,  in  order  to  concentrate  solely 
upon  "Jumbo,"  "Odeon"  and  "Fonotipia"  goods, 
which  they  have  done  with  excellent  results.  The 
moderate  prices  of  these  records,  combined  with 
quality  in  recording,  and  the  best  artists,  have 
brought  about  a  demand  for  these  records  con- 
siderably in  excess  of  expectations.  Naturally, 
in  view  of  the  keen  competition  in  the  disc  line, 
the  publicity  department  is  working  at  high 
pressure,  and  the  beautiful  booklets,  folders,  and 
other  literature  put  out  reflects  great  credit  in 
that  quarter.  In  addition  to  this  the  company 
have  opened  a  fine  showroom  in  Liverpool,  and 
in  Manchester,  H.  Cooper,  15  Cumberland  street, 
Deansgate,  has  been  appointed  their  agent.  Two 
new  models  have  been  added  to  the  "Odeon"  ma- 
chines, styled  the  "Sheraton"  and  "Salon,"  which 
names  are  sufficiently  appropriate  to  explain  the 
class  of  case  used. 

The  Mlllophone  the  Latest 

The  "Mlllophone"  is  the  name  of  still  another 
disc  record  on  the  market. 

Anent  Postage  to  America. 
Although  the  postage  to  America  has  been  re- 
duced to  Id.,  the  reply  coupon  remains  unaltered 
at  3d.    Henniker  Heaton  has  asked  Mr.  Buxton 

whether  he  will  institute  a  system  of  exchange 


penny  postal  stamps  with  every  part  of  the  Brit- 
ish Empire  and  the  States. 

Moving  Pictures  at  the  Pavilion. 

"The  London  Pavilion  has  inaugurated  a  series 
of  daily  matinees  of  an  entertainment  consisting 
of  the  bioscope  and  gramophone. 

Of  Interest  to  Canadian  Dealers. 
The  famous  Sheffield  Choir  is  now  on  tour  in 
Canada,  and  I  would  remind  Canadian  traders 
that  the  Choir  is  exclusive  to  Odeon  records,  for 
which  they  have  made  a  number  of  fine  chorus 
records  with  splendid  results.  The  Sheffield 
Choir  is  acknowledged  to  be  the  finest  choral 
organization  in  the  world,  and  there  is  sure  to 
follow  hard  upon  the  choir's  visit  a  good  demand 
for  records.  Canadian  dealers  everj'where 
should  at  once  write  to  Barnett  Samuel  &  Sons, 
Ltd.,  Worship  street,  London,  England,  for  par- 
ticulars and  catalogs. 

Clarion  Record  to  Play  Five  Minutes. 

We  understand  that  the  Premier  Mfg.  Co., 
makere  of  the  famous  "Clarion"  records,  are 
about  to  submit  to  the  trade  samples  of  a  new 
record  having  200  threads  to  the  inch,  and  plaj'- 
ing  about  five  minutes.  They  intend  to  manu- 
facture samples  of  this  record,  as  a  matter  of 
fact,  the  masters  are  being  made  cow. 

Some  Excellent  Favorite  Records. 

The  September  list  of  Favorite  records  is  a 
particularly  good  one.  I  would  mention  the  fol- 
lowing: 12-inch  double-sided  records  of  Sulli- 
van's operas,  selections  1  and  2  from  "Mikado." 
Nos.  2-63001-2;  "Patience,"  Nos.  2-63005-6;  both 
are  rendered  in  a  magnificent  manner  by  the 
Earl  of  Lonsdale's  private  military  band.  Ten- 
inch  double-sided  include  the  "Bellringer"  and 
"Nazareth"  (Nos.  65133-4).  by  Wilfrid  Piatt,  with 
organ  accompaniment,  which  is  faithfully  repro- 
duced. Bernard  Turner  is  great  in  "Sing  Me 
to  Sleep"  (No.  65138),  and  "I  Know  a  Lovely 
Garden"  (No.  65129).  "I  Love  a  Lassie"  (No. 
67057)  and  "Bonnie  Scotland"  (No.  67059)  are 
sung  by  Sandy  Maggregor  so  splendidly  that  did 
we  not  know  the  artist  we  should  be  inclined  to 
say  it's  Harry  Lauder  himself.  There  are  two 
excellent  songs  by  :Miss  Jessie  Broughton  (Gaiety 
Theater),  sung  in  a  manner  that  will  make  the 
records  a  lasting  success;  the  selections  are  "The 
Sweetest  Flower  that  Blows"  (No.  66042),  and 
"Because"  (No.  66043). 

Mme.  Melba  in  a  New  Role 

Reports  to  hand  state  that  the  great  prima 
donna  has  initiated  a  new  financial  corporation 
which  has  been  successfully  launched,  for  the 
placing  of  a  complete  service  of  motor  taxi-cabs 
on  the  streets  of  her  native  city — Melbourne. 

New  Company 

Registered  Sept.  29.  W.  M.  Tomlin  &  Co.,  Ltd. 
Capital  £1.000  in  £1  shares.  Objects,  to  acquire 
the  business  of  pianoforte,  musical  instrument, 
gramophone  and  music  dealers,  etc.,  cariied  on 
at  221  Roundhay  Road,  Leeds,  as  W.  M.  Tomlin 
&  Co.  Private  company.  Registered  office,  221 
Roundhay  Road,  Leeds. 

Russell    Hunting  Director-General. 

Russell  Hunting  has  been  appointed  director- 
general  of  Pathe  Freres'  recording  departments 
throughout  the  world.  He  will'  be  away  a  good 
deal  visiting  the  company's  continental  branches, 
and  for  the  purpose  of  securing  further  records 
and  artists. 

Cheaper  Postage  to  New  Zealand. 

A  penny  rate  on  letters  is  shortly  to  be  intro- 
duced between  New  Zealand  and  the  United 
States.  The  Anglo-American  penny  post  ar- 
rangement, the  postmaster-general  announces,  ap- 
plies only  to  the  United  Kingdom  and  the  Amer- 
ican possessions  in  the  continent  of  North 
America. 

Clarion  Cylinder  Records 
The  October,  or  ITth  parcel  of  Clarion  cylin- 
ders, includes  the  following:  "Spirit  of  Vienna" 
1  march).  Premier  Military  Band:  "H.  S.  Pina- 
fore" (selection),  and  "The  Teddy  B?ais'  Pic- 
nic," both  by  the  Premier  Concert  Orchestra: 
'Over  the  Waves"  (waltz),  and  "De  Gone  Coon" 


"CLARION" 

FULL  LENGTH  10-in.  DOUBLE  SIDED 

CYLINDER  RECORDS      PHONO.  CUT  DISCS 

M  O  N  E  V = M  A  K  E  R  S 

All  Jobbers  and  Dealers  should  get  into 
touch  with  us.     We  can  interest  you. 


The  Premier  Manufacturing  Co.,  Ltd. 

81  CITY  ROAD  LONDON,  E.  C. 

Accredited  Agents  in  u.  s.  A.  THc  Poftland  Talking  Machlnc  Co. 

PORTLAND,  MAINE,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


29 


FROM  OUR  LONDON  HEADOUARTERS-(Continued.) 

TRADE  REPORTS  FROM  THE  PROVINCES 


(barn  dance),  Premier  Bijou  Orchestra;  "Jesus, 
Lover  of  My  Soul"  (hymn),  Premier  Singers; 
"Inseparables  Polka"  (cornet  duet),  by  Price  and 
Kettlewell;  "Ora  Pro  Nobis,"  Edgar  Coyle; 
"Nelly  Dean,"  J.  Davidson;  "Baby's  Picture," 
Vincent  Hards;  "They  Were  Singing  Home, 
Sweet  Home,"  F.  Miller;  "Oh!  Oh!  Antonio,"  by 
C.  Lester.  The  October  supplement  (18th  par- 
cel) contains:  "Entry  of  the  Gladiators"  and 
"The  Elephant  March,"  by  the  Premier  Military 
Band;  overture,  "Rienzi,"  Premier  Concert  Or- 
chestra; "The  Rosary,"  "Blumenlied"  (romance), 
"Dream  Faces"  (waltz).  Premier  Bijou  Orches- 
tra,; "Sailor's  Hornpipe"  (piccolo  solo),  Gilbert 
Barton;  "Hallelujah  Chorus,"  Premier  Singers; 
"The  Old  Rustic  Bridge,"  Vincent  Hards;  "You 
Are  Still  My  Highland  Laddie,"  W.  Davidson; 
"I'm  Not  Supposed  to  Know  What  I'm  About," 
F.  Keeton,  and  "Whack-jol-the-diddle,"  Albert 
Marsh.  Here  we  have  twenty-four  good  titles, 
the  majority  of  which  will  no  doubt  be  much  in 
demand.  "The  Rosary"  is  a  record  which  should 
especially  appeal  to  Roman  Catholics,  while  the 
others  cater  for  the  popular  taste.  The  Premier 
Mfg.  Co.,  81  City  Road,  London,  are  the  makers 
of  "Clarion"  cylinder  records,  and  elsewhere  will 
be  found  particulars  of  a  new  disc  which  they 
have  just  introduced. 

Clarion  Factors  in  Manchester. 
The  Colmore  Depot,  Manchester,  which  a  couple 
of  months  ago  took  over  the  agency  for  the 
Clarion  records,  previously  handled  by  the  New 
Rapid  Cycle  Depot  at  Deansgate,  but  who  gave 
them  up  on  relinquishing  the  talking  machine 
trade,  have  built  up  a  flourishing  business  in 
that  city.  In  addition  to  Clarion  cylinders  and 
discs  they  handle  the  Pathe  products,  besides 
their  own  special  lines.  The  Colmore  Depot 
have  their  headquarters  in  Birmingham,  where 
they  conduct  a  very  complete  establishment. 
Frank  S.  Whitworth,  manager  of  the  Colmore 
Depot  in  Manchester,  in  a  recent  letter  to  The 
World,  includes  the  following  appreciative  re- 
marks: "This  paper  shows  very  conclusively 
that  the  talking  machine  industry  is  a  serious 
industry,  and  has  outlived  the  slur  that  was 
once  placed  upon  it,  viz.:  that  the  talking  ma- 
chine was  simply  a  fad  and  could  in  no  way  be 
reckoned  as  a  musical  instrument,  and  this  was 
borne  out  by  the  other  music  houses  boycotting 
the  talking  machine.  Your  paper  is  absolutely 
essential  to  anyone  in  the  talking  machine  trade 
who  desires  to  know  what  is  going  on  all  over 
the  world  with  regard  to  this  particular  indus- 
try." 

Can't  Affix  Advertising  Labels. 

The  post  offlce  has  issued  a  notice  to  the 
effect  that  any  letter  or  package  observed  in  the 
post  bearing  on  the  front  a  private  label  re- 
sembling a  postage  stamp  will  be  returned  to  the 
sender.  This  step  became  necessary  by  reason 
of  the  fact  that  a  great  number  of  people  were 
affixing  adhesive  advertising  labels  to  the  cover 
of  letters  which  so  closely  resemble  postage 
stamps  as  to  be  a  source  of  annoyance. 


MANCHESTER  AND  DISTRICT. 

Manchester,  Nov.  3,  1908. 

Entering  upon  the  sixth  week  of  the  cotton 
strike,  the  outlook  at  present  is  exceptionally 
serious,  and  business  generally  in  the  talking 
machine  trade  is  in  a  state  of  stagnation.  What 
the  result  will  be  no  one  can  at  present  fore- 
see, but  it  certainly  will  be  a  very  bad  season, 
unless  the  lockout  ends  quickly.  So  far  there 
appears  no  prospect  of  a  settlement;  rumors, 
however,  are  afloat  that  it  may  possibly  end  in 
December,  and  in.  other  cases  we  hear  that  it 
will  not  be  over  until  the  middle  of  January  or 
February  next.  It  is  estimated  at  the  present 
moment  that  there  are  150,000  operatives  idle, 
and  these  are  being  added  to  daiiy.  The  wages 
lost  per  week  is  approximately  £160,000,  and  the 
total  losses  to  date,  for  the  six  weeks,  amounts 
to  £925,000;  or  by  the  time  this  reaches  the 
printer's  hands,  it  will  be  considerably  over  £1,- 
000,000  sterling  actual  loss. 

The  following  towns  are  very  seriously  affect- 
ed: Bolton,  Rochdale,  Preston,  Oldham,  Black- 
burn, Heywood,  Bury,  Darwen,  Burnley,  Nelson, 
Colne,  Chorley,  Radcliffe,  Ashton-under-Lyne, 
Mossley,  and  Accrington.  In  all  these  towns 
there  is  at  present  widespread  distress,  and  the 
longer  this  unfortunate  dispute  lasts,  the  more 
acute  the  suffering  will  be. 

Factors  are  complaining  bitterly  that  there  is 
not  a  quarter  of  the  trade  about  that  they  should 
be  doing;  indeed,  so"  acute  is  it  that  the  proba- 
bility is  some  of  the  various  employes  will  be 
discharged  if  matters  do  not  soon  mend. 

In  Manchester  itself  business  is  comparatively 
at  a  standstill.  There  are,  of  course,  orders  to 
be  obtained  by  the  wholesale  house.?  if  long  credit 
can  be  given,  but  past  experience  has  proved 
that  the  large  dealers  will  be  very  chary  about 
this,  especially  as  the  outlook  is  so  black.  Deal- 
ers who  come  into  the  town  state  that  they  are 
selling  nothing,  and  consequently  they  are  buy- 
ing nothing  for  the  time  being. 

At  Burrows  &  Co.,  High  street,  Manchester, 
business  is  not  startling. 

Messrs.  Duwe,  of  High  street,  who  report  busi- 
ness as  moderate,  say  the  new  Edison  Amberol 
records  is  an  exceptionally  good  one,  and  he 
expects  to  do  an  enormous  trade  in  them  a  little 
later.  This  firm  has  just  issued  a  new  catalog 
of  machines,  parts,  sundries,  etc.,  for  the  retail 
trade.  The  various  retail  prices  and  models  of 
the  machines  and  other  goods  are  illustrated 
therein.  Customers  in  the  North  of  England 
who  have  not  already  received  one  should  obtain 
one  at  once,  as  the  supply  is  limited. 

Messrs.  Richardson,  of  Shudehill,  like  every- 
one else  here,  are  feeling  the  effect  of  the  cotton 
strike,  but  hope  it  will  soon  be  over. 

Mr.  Geddes  is  highly  enthusiastic  over  the 


new  Edison  Amberol  record,  and  considers  there 
will  be  an  enormous  future  for  it.  Owing  to  the 
increased  amount  of  music  that  will  be  put  upon 
it,  practically  double  the  length  of  an  ordinary 
record,  and  the  price  retail  being  only  Is.  6d. 
each,  it  should  sell  well.  The  price  of  the  new 
attachment  to  fit  the  ordinary  Edison  machine 
to  take  the  new  records  being  retail  only  £1  Is., 
will  further  help  toward  increasing  the  sales. 
By  the  use  of  this  attachment  the  present  own- 
ers of  Edison  machines  will  be  able  to  use  both 
types  of  Edison  cylinders. 

The  Edison-Bell  Phono  Co.  opened  their  new 
wholesale  warehouse  at  22  Dantzic  street  in  the 
early  part  of  October,  under  the  management 
of  A.  Lomax,  who  has  been  connected  with  the 
tiade  since  1889.  Mr.  Lomax  states  that  not- 
withstanding the  depression  existing  in  the 
North,  the  business  already  transacted  has  been 
up  to  what  they  anticipated.  Their  new  policy 
being  to  supply  the  retail  dealers  direct,  this 
wholesale  depot  is  a  center  of  distribution  for 
Lancashire  and  the  northern  counties,  and  it 
appears  to  be  a  step  in  the  right  direction.  They 
are  keeping  a  large  stock  of  the  various  kinds 
of  records  they  manufacture,  both  in  needle  and 
phono  cut  discs,  besides  cylinders.  They  are 
also  handling  five  types  of  "Discophones,"  which 
are  made  at  their  own  works  in  London,  and 
the  prices  range  from  £2  2s.  to  £7  5s.  They  are 
also  handling  five  distinct  types  of  the  well- 
known  "Excelsior"  machines,  which  Mr.  Lomax 
states  give  them  every  satisfaction.  Mr.  Lomax 
expressed  his  opinion  that  it  had  come  to  stay, 
and  that  the  trade  in  this  article  would,  a  little 
later,  be  as  large  as  with  the  present  needle 
disc. 

D.  Eraser  Watson,  of  Cateaton  street,  recently 
placed  an  order  for  Klmgsor  machines,  and  ex- 
pects to  do  great  things  with  them.  As  we 
mentioned  in  our  last  issue,  Mr.  Watson's  special 
"foite"  is  Pathe  goods,  in  which  he  does  an 
exceptionally  good  trade  during  the  winter  sea- 
son. 

At  Messrs.  Robinson's,  Deansgate,  a  big  push 
is  being  made  with  Klingsor  machines,  and 
some  very  good  orders  have  recently  heen  taken. 
Interest  in  the  Klingsor  machines  has  been  con- 
siderably roused  by  the  fine  window  display,  and 
inquiries  have  been  numerous. 

In  concluding  the  Manchester  notes,  we  under- 
stand that  a  serious  effort  is  now  being  made 
to  bring  the  cotton  strike  to  an  end.  Let  us 
hope  it  will  be  successful. 


LIVERPOOL  NOTES. 


Liverpool,  Nov.  4,  1908. 
In  Liverpool  and  district  trade  appears  to  be 
looking  up.    The  unfortunate  dispute  in  the  cot- 
ton industry  does  not  affect  Liverpool  in  quite 


The  "World's"  Register  of  British  Manufacturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernacle  St..  Londoe,  England 


F.   W.  ROBINSON 

"The  Talkeries,"  213  Deansgate, 
MANCHESTER.  ENGLAND 

Direct  Importer  of  all  kinds  of  DISC 
TALKING  MACHINES.  RECORDS, 
PHONOS.,  CYLINDERS,  ETC.,  and  all 
goods  connected  with  the  trade. 
WHOLESALE,  RETAIL  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

m^K^  Correspondence  Invited 
PROMPT  ATTENTION 

Always  open  to  consider  good  lines  suit- 
able for  the  English  and  Forei^rn  markets. 
Improvements  and  Novelties  preferred. 
Send  samples  and  prices. 

SEE  ADV'T  ADJOINING 


To  Colonial  and  Foreign  Bayers 

Tlie  peculiarities  of  these  niarkots 
have  never  been  more  apparent  than 
at  the  present  moment,  req.uiring  the 
greatest  care  in  prloiii?  and  buy- 
ing, with  a  view  to  the  future  Hav- 
ing had  many  years' experience,  I 
atu  prepared  to  buy  for  you  upon 
commission,  and  to  keep  you  posted 
up  witn  all  the  latest  productions 
and  act  as  your  representative.  I 
buy  rock  bottom.  Instructions  to 
purchase  goods  must  be  accompanied 
with  order  on  Bankers  to  pay  cash 
against  Bill  of  Lading. 

Bankers,  London  City  and  Midland 
Ltd  ,  Manchester.  For  terms,  please 
write  stating  requirements,  to 

F.  W.  ROBI^SOIV, 
213  Deanseate,  Manchester,  Ens. 


FOREIGN  AGENCIES 

If  You  Want  to  Market  Your 
Goods  in  the  United  King- 
dom, Write  to  Me. 

I  can  handle  profitably  Cinematograph 
Machines,  Phonographs,  and  all  Talking 
Machine  Accessories.  My  connection  in 
the  trade  is  second  to  none,  and  my  ref- 
erences are  first-class.  Correspondence 
invited. 

R.  PRIEUR 

68  Basinghall  St.,  London,  E.  C,  Eng. 


30 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADQUARTERS- Continued.) 


the  same  manner  as  it  affects  Manchester.  Its 
effects  are  felt  only  in  an  Indirect  way,  as  in 
outward  bound  shipping  and  freights. 

The  wholesale  factors  report  business  as  fair. 
At  Messrs.  Richardson's,  great  things  are  antici- 
pated with  the  introduction  of  the  new  Edison 
records,  and  they  believe  it  will  result  in  large 
and  increased  sales.  Klingsor  machines  with 
this  firm  are  selling  very  well,  and  they  look 
for  a  good  demand  the  forthcoming  season. 

At  Thompson,  Helsby  &  Co.  the  sales  in  Pathe 
records  during  the  past  few  weeks  have  been 
exceptionally  good,  and  tney  anticipate  a  fair 
season. 

The  Melograph  Disc  Record  Co.  have  every 
hope  of  doing  considerably  better  this  year  than 
they  did  last. 

Archer  &  Sons  are  fitting  up  a  large  salon 
furnished  in  the  latest  style,  with  a  view  of 
utilizing  it  entirely  for  the  sale  of  the  very 
highest  class  records. 

Smith  &  Co.,  Lord  street,  have  a  nice  display 
of  Gramophone,  Zonophone  and  Pathe  goods. 
The  way  the  records  are  shown  is  particularly 
attractive. 

J.  B.  Cramer  &  Co.,  Church  street,  also  are  dis- 
playing a  choice  line  of  gramophone  goods.  They 
report  sales  as  exceptionally  good  for  the  past 
month. 

Jake  Graham,  of  Renshaw  street,  states  that 
business  with  him  has  been  satisfactory  and  the 
sales  have  been  considerably  greater  than  for  the 
same  period  last  year. 

;Mr.  Parr,  who  has  recently  taken  over  the 
Gramophone  Supply  Co.,  Lime  street,  informs  us 
that  business  is  looking  up. 

Messrs.  Dibbs,  Ltd.,  have  closed  their  depot, 
and  their  stock  has  been  purchased  by  another 
Liverpool  house.  Mr.  Smith,  the  late  manager 
of  Messis.  Dibbs,  Ltd.,  has  accepted  a  position 
with  Messrs.  Lange's  Successors,  the  makers  of 
the  Klingsor  machines. 

Paradise  street  and  the  vicinity  appears  to  be 


rapidly  becoming  the  center  of  the  phono  and 
talking  machine  industry.  Within  a  radius  of 
probably  150  yards  there  are  no  less  than  ten 
distinct  firms  handling  these  goods — Messrs. 
Meads,  Cundle,  Richardson,  and  the  Reliance  Co. 
all  being  within  a  few  doors  of  each  other. 

It  now  looks  as  if  the  Liverpool  dealers  will 
have  a  fairly  good  season,  taking  it  altogether. 
The  shipping  depression  having  passed  over, 
money  is  circulating  more  freely,  and  we  do  not 
think  that  there  will  be  anything  to  mar  the 
very  promising  outlook. 


LEEDS  NOTES. 


Leeds,  Nov.  5,  1908. 

In  this  district  the  factors,  in  many  cases,  have 
a  very  fair  amount  of  orders,  but  there  is  no  dis- 
puting the  fact  that  they  are  nothing  in  propor- 
tion to  what  they  were  twelve  months  ago. 
Owing  to  labor  difliculties  on  the  northeast  coast 
business  was  at  a  standstill  for  some  months 
past,  and  although  work  has  now  been  resumed, 
it  will  be  some  considerable  time  before  luxuries 
can  be  well  afforded.  Even  now  the  shipping 
trade  is  in  a  very  depressed  condition,  a  large 
number  of  steamers  being  held  up  owing  to  the 
scarcity  of  freights,  and  with  no  prospect  at 
present  of  being  engaged  for  some  considerable 
time  to  come.  Notwithstanding  this,  most  of  the 
wholesale  factors  in  Leeds  are  pushing  around 
among  the  dealers  on  the  northeast  side  for 
whatever  orders  can  be  obtained. 

Scott  &  Co.  and  Hilton  &  Co.  report  business 
as  only  fair,  while  Messrs.  Sykes  are  having  a 
good  demand  for  gramophone  goods. 

Pathe  goods  appear  to  be  holding  their  own 
well  in  Leeds.  Mr.  Jenkins,  of  Queen  Victoria 
street,  states  that  he  has  made  several  good 
sales  lately  in  expensive  machines,  besides  doing 
very  well  in  the  11-inch  discs.  T.  Byrom,  of 
East  Parade,  is  also  making  a  good  show  of 
Pathephones  and  Pathe  records.  Generally  speak- 


ing, the  cycle  dealers  are  now  considering  their 
winter  supply,  and  each  will,  no  doubt,  do  his 
best  to  capture  part  of  the  trade  in  machines 
and  records. 

In  chatting  with  Mr.  Bleakley,  of  the  Magazine 
Holder  Co.,  180  Cardigan  Road,  we  were  pleased 
to  learn  that  this  firm  are  exceptionally  busy. 
Their  specialties  being  cabinets  with  or  withou^t 
machines,  and  record  cabinets,  etc.,  are  well 
known  all  over  the  British  Isles.  They  have  a 
large  factory  and  manufacture  throughout  from 
the  raw  material.  Hitherto  they  have  used  a 
large  number  of  Excelsior  motors,  which  they 
consider  to  be  the  best  in  the  world;  but  later 
on  they  may  make  arrangements  for  making 
even  the  motors,  themselves.  This  firm  have 
recently  patented  an  improvement  in  sound 
boxes,  playing  either  a  Pathe  or  a  needle  rec- 
ord, which  we  hope  later  on  to  describe  in  de- 
tail. 

It  looks  now  as  if  some  severe  competition  is 
likely  to  ensue  in  the  cabinet  manufacturing 
businesses.  Several  of  the  leading  houses  in  this 
city  are  giving  their  attention  to  this  part  of 
the  business. 


TALKING  MACHINE  MEN  IN  TAPT  PAHADE. 


It  was  the  intention  of  talking  machine  men 
to  parade  with  the  piano  trade  division  in  the 
magnificent  turn-out  October  31  of  the  Re- 
publican Business  Men's  Association.  They  were 
dilatory  in  arriving  at  the  point  of  assembly,  and 
therefore  turned  in  "any  old  place,"  the  music 
section  being  already  "on  its  way"  a  half-hour 
or  more.  Enough  were  present,  however,  to  form 
two  companies,  M.  A.  Carpel,  of  the  Herzog  Art 
Furniture  Co.,  manufacturers  of  record  cabinets, 
being  captain  of  the  first  and  J.  Newcomb  Black- 
man,  of  the  Blackman  Talking  Machine  Co.,  in 
command  of  the  second  company.  They  went 
over  the  full  line  of  march,  and  doubtless  re- 
ceived an  ovation  here  and  there  for  duty  stur- 
dily performed. 


f^XCEUSIOR  ]yjACHINES 

EXCEL  EVERY  OTHER  MACHINE 

A  trial  will  convince  you  of  this  statement     Not  the  Cheapest — But — The  Best 


This  season's  demand 
more  than  doubles  the 
previous  two  years 
taken  together. 


Our  LOUD -TONE- SOUND- 
BOX is  considered  by 
Experts  THE  BEST  that 
ever  has  been  brought  on 
the  market. 


IVIodel  XII. 


Once  you  have  stocked  EXCELSIOR  MACHINES  you  will  never  be  without  them,  because 
THEY  GIVE  THOROUGH  SATISFACTION  and  ADVERTISE  THEMSELVES. 


h: 


COLOGNE-NIPPES  (Germany) 

121  Niehler-Kirchweg 


Write  at  once  for  Free  Catalogfue  to 

Excelsiorwerk,  Ltd. 


London,  Eng.,  45  City  Road 


THE  TALKING  MACHINE  WORLD. 


31 


DEATH  OF  J.  B.  BEEKMAN. 


OHIO  DEALERS  UNITE. 


tendance  at  the  first  meeting,  as  the  Ohio  deal- 
ers are  interested  In  the  association  plan. 


The  Former  Sales  Manager  of  the  Universal 
Talking  Machine  Mfg.  Co.  Passed  Away 
on  Monday  at  Liberty,  N.  Y. 


The  many  fr^iends  of  J.  B.  Beekman,  recently 
sales  manager  of  the  Universal  Talking  Machine 
Manufacturing  Co.,  Newark,  N.  J.,  will  regret  to 
learn  of  his  death,  after  a  lingering  illness,  on 
Monday,  Nov.  9,  at  Liberty,  N.  Y.    The  deceased's 


THE   LATE  J.    B.  BBEKMAN. 

first  connection  with  the  trade  was  as  traveling 
salesman  for  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.  Subsequently  he  became  sales 
manager  of  the  Victor  Distributing  and  Export 
Co.,  of  New  York,  when  J.  T.  Williams  became 
the  general  manager,  remaining  there  until  he 
became  connected  with  the  Universal  Co.  in 
January  of  this  year.  In  the  same  month  he 
started  on  an  extended  selling  trip,  intending  to 
reach  the  Coast,  and  then  into  Mexico  and  Cuba, 
coming  back  via  the  Atlantic  coast  States. 

When  Mr.  Beekman  reached  Portland,  Ore.,  in 
April,  however,  he  was  taken  seriously  ill,  and 
by  the  advice  of  his  physician  he  was  hurried 
across  the  Continent  to  his  home  in  New  York 
City.  Shortly  afterward  he  was  taken  to  Liberty, 
being  a  victim  of  tuberculosis,  where  his  death 
occurred.  The  funeral  took  place  Wednesday 
from  his  residence  here.  Mr.  Beekman  was  not 
only  a  very  successful  man  in  his  special  line,  but 
was  also  highly  esteemed  for  his  many  admirable 
traits  of  character. 


TWO  SPECIALTIES  OF  MERIT 


Are  the  Devineau  Self-Supporting  Horn  and  the 
Biophone,  a  Device  Which  Allows  Discs  to  be 
Played  on  Cylinder  Machines. 


Two  of  the  talking  machine  novelties  made  by 
the  Federal  Manufacturing  Co.,  Cleveland,  O., 
that  have  proven  very  popular  with  dealers, 
owing  to  their  practical  value,  are  the  Devineau 
Self-Supporting  Horn  with  repeating  attachment, 
for  cylinder  machines,  and  the  Devineau  Bio- 
phone, a  device  to  be  attached  to  cylinder  ma- 
chines and  allowing  disc  records  to  be  played 
with  the  same  power. 

The  self-supporting  horn  is  made  of  pure 
aluminum,  and  is  nearly  six  feet  in  circumfer- 
ence, insuring  a  full  volume  of  sound.  The 
elbow  is  of  ebonite,  the  middle  part  being  on  a 
swivel  so  that  the  sound  may  be  thrown  in  any 
direction  without  moving  the  machine. 

The  Biophone  is  very  simple  in  construction, 
considering  the  object  accomplished,  and  is  oper- 
ated entirely  by  friction,  this  eliminating  all 
gears  and  belts.  It  is  equipped  with  aluminum 
tone  arm  and  patented  sound-box,  and  is  said  to 
open  an  entirely  new  field  to  the  dealer,  i.  e., 
supplying  disc  records  to  owners  of  cylinder 
machines. 


Talking  Machine  Men  of  the  Buckeye  State 
Interested  in  the  Association  Plan — Will 
Meet  in  Columbus  on  the  20th — Objects  of 
the  Association — Supported  by  Leading  Men. 


BIG  DEAL  IN  PITTSBURG. 


standard  Talking  Machine  Co.  Buy  Out  Stock 
and  Fixtures  of  the  Powers  &  Henry  Co.  and 
the  Pittsburg  Phonograph  Co. 


The  Ohio  talking  machine  dealers  are  taking 
steps  toward  the  formation  of  a  State  associa- 
tion. A  number  of  dealers  have  favored  a  move 
in  this  direction,  and  communications  have  been 
sent  to  the  trade  throughout  the  State  by  A.  C. 
CaJacob,  of  Wapakoneta,  with  the  request  that 
dealers  express  their  views  as  to  the  advisability 
of  forming  a  retail  talking  machine  association 
for  Ohio. 

Mr.  CaJacob  says  in  his  letter:  "I  am  firmly 
of  the  opinion  that  the  time  is  now  ripe  for  the 
retail  dealers  to  get  together  and  form  an  asso- 
ciation on  the  plan  of  the  Jobbers'  Association, 
which  association,  as  all  know,  has  met  with 
great  success. 

"Not  only  has  the  Jobbers'  Association  greatly 
benefited  the  jobbers'  interests,  but  it  has  in  a 
like  measure  benefited  the  manufacturer  and  the 
retailer.  The  success  of  the  organization  will 
not  depend  so  much  on  the  number  of  its  mem- 
bers as  it  will  on  the  kind  of  dealers  its  mem- 
bership is  composed  of. 

"One  of  the  prime  objects  of  the  association 
should  be  to  eliminate  'the  little  fellow,'  whom 
we  know  is  doing  most  of  the  mischief  in  the 
way  of  cutting  prices  and  committing  other 
abuses.  Other  objects  would  be  two  prices  for 
outfits,  one  for  cash  and  one  for  instalments,  also 
assistance  in  tracing  stolen  goods  and  forcing 
payments  on  accounts  that  move  to  another 
dealer's  town,  more  restriction  in  the  number 
of  selling  agents,  etc.  The  exchange  of  ideas, 
besides,  is  sure  to  make  more  enthusiastic  and 
better  dealei-s." 

A  few  have  already  gone  over  the  matter  in 
Columbus,  and  a  temporary  president  and  sec- 
retary were  selected,  Mr.  CaJacob  being  named 
for  the  former  office  and  Mr.  Chandler,  of  the 
Chandler  Phonograph  Co.,  of  Chillicothe,  the  sec- 
retary. James  F.  Bowers,  president  of  the  Na- 
tional Talking  Machine  Jobbers'  Association,  was 
in  Columbus  at  the  time,  and  he  stated  the  job- 
bers would  certainly  encourage  such  a  move.  A 
committee  has  been  appointed  to  draft  the  con- 
stitution and  by-laws,  and  this  committee  is  to 
report  at  a  meeting  to  be  held  in  Columbus,  at 
the  Southern  Hotel,  on  Friday,  November  20,  at 
10  a.  m. 

It  is  believed  that  there  will  be  a  goodly  ai- 


( Special  to  The  Talking  Machine  World.) 

Pittsburg,  Pa.,  Nov.  7,  1908. 

On  Nov.  1  the  Standard  Talking  Machine  Co., 
of  Pittsburg,  Pa.,  took  over  and  bought  out  the 
entire  stock  of  merchandise,  fixtures  and  furni- 
ture of  the  Powers  &  Henry  Co.,  and  the  Pitts- 
burg Phonograph  Co.,  of  this  city. 

This  deal  involved  some  $70,000  and  combined 
with  the  Standard  Talking  Machine  Co.'s  $60,000 
worth  of  merchandise,  gives  them  a  combined 
stock  of  $130,000,  making  the  Standard  Talking 
Machine  Co.  the  fourth  largest  talking  machine 
jobber  in  the  United  States. 

It  is  the  intention  to  run  the  business  under 
the  name  of  the  Standard  Talking  Machine  Co., 
with  our  showrooms  and  main  office  at  435-437 
Wood  street,  using  the  former  Powers  &  Henry 
warehouse  at  335-7  Second  avenue.  The  com- 
bined Edison  record  stock  will  aggregate  175,000 
Edison  records,  and  90,000  Victor  records,  and 
it  is  our  intention  to  push  the  trade  vigorously, 
and  we  feel  confident  that  we  will  be  able  to 
fill  all  record  orders  complete  and  ship  them 
the  day  order  is  received. 

A.  G.  Higgins,  formerly  traveling  representa- 
tive of  the  Victor  Talking  Machine  Co.,  Is  now 
associated  with  the  Standard  Co.  and  he,  to- 
gether with  E.  G.  Bachtell  will  -continue  to  call 
on  trade  in  their  interest. 

We  understand  that  it  is  the  intention  of  W.  E. 
Henry,  of  the  Powers  &  Henry  Co.,  to  locate  in 
the  Illinois  oil  fields,  and  that  Mr.  Wagner,  of  the 
Pittsburg  Phonograph  Co.,  intends  to  withdraw 
from  the  talking  machine  business  entirely.  The 
former  stockholders  of  the  Standard  Talking 
Machine  Co.  have  not  been  increased  by  the  addi- 
tion of  any  outside  parties,  and  none  of  the 
Powers  &  Henry  Co.  or  Pittsburg  Phonograph  Co. 
stockholders  are  at  all  interested  in  the  Standard 
Co.,  they  having  gone  out  of  the  business  en- 
tirely. 

The  present  oflicers  of  the  Standard  Co.  are: 
C.  F.  Haudenshield,  president;  M.  S.  Rocereto, 
vice-president,  and  J.  C.  Roush,  treasurer  and 
manager. 


Don't  try  to  do  a  $20,000  business  on  a  $3,000 
capital.  Some  folks  learned  better  during  the 
past  year,  and  school's  still  open. 


A  Postal 

will  bring  to  you  our  illustra- 
tions of  over  fifty  of  the  finest 
Music  and  Record  Cabinets 
on  the  market  this  season. 

If  you  want  the  Cabinet 
trade  in  your  locality,  put  in 
a  line  of  our  goods,  they  will 
sell  easily  and  make  a  good 
profit  for  you.  Write  to-day. 


No.  688  Closed 


Rockford  Cabinet  Co.,  1920-30  12th  street,  Rockford,  111. 


32 


THE  TALKING  MACHINE  WORLD. 


CONFERENCE  NEARING  CLOSE. 

Important  Matters  Discussed  at  the  Berlin 
Gathering — Royalty  on  Compositions  Fa- 
vored— A  Good  Attendance. 


of  400  Fifth  avenue,  though  Max  Landay,  of  the 
firm,  was  president,  and  James  B.  Landay,  the 
brother,  was  treasurer,  it  being  a  distinct  and 
separate  enterprise. 


certs  at  the  Waldorf-Astoria  -and  other  New 
York  hotels,  giving  a  notable  one  election  night 
to  the  celebrated  Rocky  Mountain  Club,  managed 
by  Mr.  Petit. 


(Special  to  The  Talking  Machine  World.) 

Berlin,  Germany,  Nov.  5,  1908. 
I  regret  that  I  am  unable  to  send  you  complete 
particulars  regarding  the  International  Copy- 
right Conference  which  has  been  in  session  in 
this  city  for  nearly  a  month.  There  have  been, 
I  understand,  some  interesting  discussions.  The 
conference  is  exciting  a  good  deal  of  interest,  as 
it  is  the  third  gathering  of  this  kind  which  has 
been  held  in  Europe  since  1886.  One  at  Berne, 
Switzerland,  in  1886  was  followed  by  the  second 
in  Paris  in  1896.  It  was  then  agreed  that  the 
third  meeting  should  occur  in  Berlin  in  1906,  but 
subsequently  this  date  was  changed  to  1908  by 
agreement. 

The  purposes  of  this  conference  have  been  ex- 
plained in  detail  in  the  columns  of  The  Talking 
Machine  "World,  and  there  is  but  little  to  add 
at  this  time,  except  that  discussions  have  been 
followed  as  outlined  in  the  earlier  issues  of  The 
"World.  The  discussions  have  been  exciting  and 
at  times  almost  heated.  It  is  generally  believed 
that  the  conference  will  recommend  an  addi- 
tional royalty  to  be  paid  to  composers.  Paul  H. 
Cromelin,  vice-president  of  the  Columbia  Phono- 
graph Co.,  has  been  one  of  the  interested  at- 
tendants, and  Mr.  Cromelin  is  conceded  to  be 
one  of  the  best  international  authorities  on  the 
Copyright  Law. 


SOL  BLOOM  REARRANGES  STORE. 

Adds  a  Number  of  New  Booths  to  Accommodate 
Holiday  Trade — Increases  Selling  Staff. 


PAUL  H.  CROMEnN  DUE  WEDNESDAY. 


BUSINESS  WELL  BE  DISSOLVED. 


The  stockholders  of  the  Zed  Co.,  formerly  Zon- 
o-phone  jobbers.  New  York,  held  a  meeting  at 
their  attornej^s  office  on  Monday,  when  prelimi- 
nary steps  were  taken  to  bring  about  the  disso- 
lution of  the  corporation.  It  is  likely  further 
steps  in  this  direction  will  be  taken  at  subsequent 
conferences.  The  Zed  -Co.  is  in  no  way  con- 
nected with  Landay  Bros.,  the  "^^ictor  distributers. 


Sol  Bloom,  the  Victor  distributer,  who  has 
been  doing  an  excellent  business,  is  increasing 
the  facilities  -of  his  store  at  40  "West  34th  street. 
New  York,  by  adding  new  booths  to  accommo- 
date the  holiday  trade,  and  which  will  number  a 
dozen  when  completed.  The  departments  hereto- 
fore occupying  this  space  will  be  removed  to  the 
upper  floors  of  the  building.  A  new  freight  ele- 
vator has  also  been  finished  at  the  cost  of 
$1,000.  A.  P.  Petit,  formerly  general  manager 
of  the  Talking  Machine  Supply  Co.,  New  York, 
and  well  kno-mi  in  talking  machine  circles,  is 
now  on  the  selling  staff  of  Mr.  Bloom,  as  is  also 
Henry  Stein,  recently  with  Landay  Bros.,  of  the 
same  place,  where  he  occupied  a  responsible 
position.  With.  Geo.  M.  Cohan,  the  song  writer, 
actor  and  manager,  and  Sam  Harris,  also  a  the- 
atrical manager,  Mr.  Bloom  is  serving  on  a  com- 
mittee to  raise  funds  for  the  erection  of  a  monu- 
ment to  Jack  Haverly,  in  former  years  a  manager 
of  celebritj',  whose  enterprises  covered  the  entire 
country.  The  deceased,  who  is  fondly  remem- 
bered by  the  profession  as  a  friend  to  everyone 
in  need  connected  with  the  stage,  lies  buried  in 
a  neglected  grave  in  Laurel  Hill  Cemetery,  Phila- 
delphia, Pa.,  and  it  is  now  proposed  to  place  a 
marble  shaft  to  his  memory  in  this  plot,  and  for 
which  $2,000  have  already  been  secured  by  this 
committee.  It  is  also  their  intention  to  provide 
a  fund  for  Mrs.  Haverly  and  her  children,  who 
were  left  destitute,  through  the  unfortunate  busi- 
ness ventures  of  her  husband,  though  several 
times  in  his  life  he  was  rated  a  very  wealthy 
man.  Sol  is  putting  in  some  energetic  work,  in 
his  characteristic  way,  for  this  laudable  purpose. 
Recently  he  arranged  several  Auxetophone  con- 


Paul  H.  Cromelin,  vice-president  of  the  Colum- 
bia Phonograph  Co.,  who  went  to  Europe  in  Sep- 
tember on  special  business,  and  to  attend  the 
sessions  of  the  International  Copyright  Confer- 
ence that  convened  in  Berlin,  Germany,  Oct.  14, 
sailed  for  the  United  States  "^'ednesday.  His 
last  calling  point  was  London,  Eng. 


EEGINA  CO.'S  SPECIAL  VICTOR  SALE. 


The  Regina  Co.,  of  New  York  City,  in  a  con- 
spicuous advertisement  in  The  American  of 
Sunday  last,  stated  they  had  discontinued  selling 
the  records  of  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  and  offered  this  stock  for  sale  at 
25  per  cent,  discount  off  the  regular  established 
price.  This  step  has  followed  the  enforcement 
of  the  Victor  Co.'s  position  on  the  exclusive  han- 
dling of  their  product. 


THE  OUTLOOK  IN  THE  SOUTH. 


Among  the  callers  at  the  New  York  office  of  the 
National  Phonograph  Co.  this  week  was  C.  B. 
Haynes,  of  the  C.  B.  Haynes  Co.,  Richmond,  Va. 
He  declared  business  with  their  firm  had  been 
very  active  throughout  the  fall,  and  the  main 
trouble  was  goods  could  not  be  obtained  fast 
enough.  The  Amberol  record,  Mr.  Haynes  said, 
was  a  splendid  seller  and  had  more  than  justified 
its  production.  He  is  quite  optimistic  over  the 
business  outlook. 


More  Victor  jobbers  and  several  dealers  could 
be  added  to  the  New  York  City  list  without  any 
detriment  to  the  present  firms,  according  to  one 
of  our  prominent  talking  machine  men.  He  holds 
that  new  methods  of  selling  and  creating  pros- 
pects would  have  to  prevail  should  the  addition 
be  made. 


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THE  TALKING  MACHINE  WORLD. 


33 


sf»ecial-kabrik: 

CARL  SCHROETER 

BERLIN  S  42.    PRINZESSINNENSTR.  21 

THE  GERSON  COMMERCIAL  CABINET. 

Clever  Device  for  Use  With  Business  Pliono- 
graplis  or  Graphophones — Equipped  With 
Letter  and  Record  Tray — A  Convenience  for 
the  Busy  IVIan. 


Louis  J.  Gerson,  manager  of  the  Musical  Echo 
Co.,  has  just  perfected  the  Gerson  commercial 
cabinet — a  clever  device  for  use  with  the  busi- 
ness phonograph  or  graphophone.  While  the 
commercial  talking  machine  has,  after  the 
severest  tests,  proven  itself  a  time  and  money 
saver,  there  was  one  drawback,  namely.  Its  un- 
handiness, both  the  machine  and  records  being 
awkward  to  handle  and  in  the  way  when  not  in 
use.  As  will  be  seen  from  the  illustration,  both 
these  difficulties  are  overcome  by  the  Gerson 
cabinet.  It  is  especially  constructed  to  fit  all 
styles  of  machines,  and  the  record  tray  keeps 


the  records  from  the  danger  of  breaking.  An- 
other feature  is  the  upper  tray  in  which  all  let- 
ters answered  on  the  machine  are  deposited, 
doing  away  with  any  chance  of  mixing,  or  other 
confusion.  Mounted  on  rollers,  the  cabinet  can 
be  easily  swung  one  side  after  the  work  at  hand 
is  finished  until  needed  further.  This  device  is 
substantially  and  neatly  ibuilt,  and  is  bound  to 
have  a  large  sale.  The  Musical  Echo  Co.,  who 
are  sole  distributers,  are  making  the  trade  an 
especially  attractive  offer,  which  it  will  pay  all 
to  investigate. 


WANT  mJUNCTION  DISMISSED. 


Yesterday  (Friday)  in  the  United  States  Cir- 
cuit Court,  New  York  City,  before  Judge  La- 
combe,  the  case  of  the  American  Graphophone 
Co.  against  the  International  Record  Co.,  Auburn, 
N.  Y.,  was  down  for  argument.  The  motion  is 
to  show  cause  why  the  injunction  granted  by 
the  same  justice  some  time  ago  should  not  be 
dismissed,  the  argument  being  originally  on  the 
calendar  for  Oct.  23.  With  the  decision  of  Judge 
Hough,  holding  the  Jones  patent  for  the  duplica- 
tion of  disc  patents  by  the  electrotyping  process 
invalid,  this  step  was  taken  by  the  International 
Co.,  who  had  been  enjoined  when  the  United 
States  Circuit  Court  of  Appeals  restrained  the 
same  patent  per  curiam. 


FEATURING  FONOTIPIA  RECORDS. 


The  Columbia  Phonograph  Co.,  General,  New 
York,  have  inaugurated  a  great  campaign  of  ad- 
vertising in  the  New  York  daily  papers,  in  which 
they  are  particularly  featuring  their  Fonotipia  op- 


eratic double  disc  and  indestructible  cylinder 
records.  This  is  timely,  in  view  of  the  opening 
of  the  opera  season.  George  P.  Metzger,  man- 
ager of  the  company's  publicity  department,  is 
doing  good  work  along  this  very  effective  line. 


TALKING  PAPER  THE  LATEST. 

New  Records  May  be  Folded  Up  and  Carried 
In  a  Man's  Coat  Pocket — Reproduction  Very 
Satisfactory — Immense  Possibilities  of  the 
New  Records — The  Result  of  Twenty  Years 
of  Work  by  the  Inventor. 


Notwithstanding  the  high  state  of  perfection 
reached  in  the  manufacture  of  records,  it  has 
always  been  a  moot  question  why  something 
could  not  be  discovered,  originated  or  invented — 
as  you  please — that  would  or  could  reproduce  an 
entire  score  of  an  opera,  for  example.  In  the 
earlier  numbers  of  The  World  this  query  was 
ably  propounded  in  an  interesting  editorial.  Are 
we  on  the  eve  of  this  "consummation  devoutly 
to  be  wished?"  Simply  as  a  matter  of  historical 
progression  it  seems  something  of  this  kind  is 
about  to  be  placed  on  the  market.  The  World 
had  the  privilege  of  hearing  a  number  of  records 
made  of  paper,  and  while  allowing  for  the 
crudity  of  laboratory  samples,  as  a  whole  they 
were  very  satisfactory. 

The  material  resembles  celluloid  in  appear- 
ance only,  but  is  much  more  elastic  and  pliable; 
in  fact,  to  such  an  extent  that  the  record  can 
be  folded  into  a  small  compass  so  as  to  be 
carried  in  a  man's  coat  pocket,  the  creases  not 
interfering  the  slightest  with  the  sound  waves  on 
the  surface,  and  which,  by  the  way,  are  neither 
vertical  nor  lateral,  but  differ  entirely  from  the 
lines  on  the  familiar  cylinder  or  disc  records. 
Doubtless  the  composition  has  a  basis  of  fiber, 
but  will  not  burn  nor  explode.  The  inventor 
claims  he  has  been  working  on  the  problem  for 
upward  of  twenty  years.  Be  that  as  it  may,  the 
record  in  question  is  paper — "talking  paper,"  the 
discoverer  calls  it — and  if  all  he  claims  can  be 
supported  by  practical  demonstration  in  other 
than  a  laboratory  way,  it  looks  as  if  the  trade 
were  about  to  witness  a  revolutionary  change. 
On  this  "paper"  record  loudness  over  brilliancy 
is  not  the  object,  but  rather  quality  of  tone, 
which  is  claimed  to  be  perfectly  natural  and 
true.  Trained  voices  are  not  required  for  repro- 
duction, and  the  methods  of  reproducing  is  by 
a  species  of  photography,  the  surface  of  the  ma- 
terial being  sensitized  so  as  to  receive  clearly 
and  distinctly  a  whisper,  according  to  the  say 
so  of  the  enthusiastic  inventor.  Primarily,  this 
new  record  is  intended  for  commercial  purposes, 
as  telephone  messages  can  be  taken  or  tran- 
scribed on  the  surface  in  the  natural  voice  of 
the  person  talking,  and  dictations  may  also  oe 
taken  direct  and  sent  through  the  mails,  the 
same  as  ordinary  correspondence. 

At  present  the  concern  owning  this  seemingly 
wonderful  product  are  employing  the  ordinary 
disc  machine  and  steel  point  needle  for  repro- 
ducing.   By  the  time  the  company  are  ready  for 


the  market  they  will  have  a  sapphire  point  and 
a  machine  of  their  own,  which  will  make  a  vast 
difference  in  the  sound  results. 

It  cannot  be  denied  that,  so  far  as  known,  prog- 
ress is  being  made  in  the  direction  of  continuous 
sound  reproduction,  and  on  a  scale  to  arouse  the 
curiosity,  if  not  the  wonder,  of  the  inventors, 
who  have  done  so  much  to  bring  the  talking 
machine  appliances  to  their  present  exalted 
stage,  in  itself  a  marvel.  Rolls  of  this  new  ma- 
terial can  be  made  and  utilized,  it  is  alleged, 
and  the  duplication  of  records  is  practically  in- 
stantaneous, tens  of  thousands  can  be  turned  out 
daily,  in  the  same  manner  as  paper  is  run 
through  a  printing  press;  and  a  record  can  be 
made  easily  from  every  present-day  record  while 
being  "run  off"  by  a  machine.  Here  arises  a 
question  of  equity — but  that  is  a  contention  for 
the  courts  to  settle,  should  it  ever  arise.  It 
may  be  The  World  is  anticipating  what  may 
never  be  accomplished  in  a  commercial  sense. 
At  any  rate,  the  foregoing  is  a  narration  of  facts, 
and  therefore  deserving  more  than  mere  passing 
mention.  Time — and  short  at  that,  the  inventor 
claims — will  establish  the  falsity  or  truth  of 
what  now  may  be  regarded  as  a  most  interesting 
development.  The  telegraphone,  it  may  be  re- 
membered, aimed  at  this  same  purpose;  but  as 
yet  it  has  never  emerged  from  an  experimental 
state.  This  apparatus  is  costly  and  of  the  most 
delicate  mechanism,  whereas  the  "talking  paper" 
record  is  simplicity  itself,  and  the  cost  of  pro- 
duction so  low  as  to  appear  ridiculous  in  the 
telling! 


AN  AMUSING  INCIDENT. 


While  manager  of  the  Columbia  store  at  Mil- 
waukee a  great  many  amusing  incidents  came  to 
the  observation  of  the  writer.  Two  carpenters 
were  engaged  to  place  a  stairs  from  the  store  floor 
to  the  basement.  One  was  a  German,  the  other 
an  Irishman.  They  were  both  fond  of  listening  to 
music,  and  after  each  piece  they  would  each  make 
their  respective  comments.  After  they  had  com- 
pleted the  opening  they  placed  a  plank  across 
and  were  surveying  their  work  and  incidentally 
listening  to  the  music,  when  a  diabolical  idea 
came  into  the  head  of  some  one  to  put  on  the 
record  "It  was  the  Dutch."  The  antics  of  the 
German  teasing  his  pal  was  worth  the  price  of 
admission,  and  when  the  piece  was  finished  he 
commenced  to  mimic  the  machine:  "Who  always 
leads  the  Irish  whenever  they  parade?  It  is  the 
Dutch."  His  fun  ended  very  suddenly,  however, 
when  from  the  machine  came  the  strains  of  "It 
takes  the  Irish  to  beat  the  Dutch."  Pat's  inning. 
He  swung  his  feet  to  a  level  with  the  German  and 
pushed  him  off  the  plank  into  the  cellar  and  sat 
there  singing,  "It  takes  the  Irish  to  beat  the 
Dutch." 

This  incident  occurred  about  three  days  before 
St.  Patrick's  day,  and  on  the  following  morning 
a  buxom  Irish  lady  came  into  the  store  and  asked 
for  some  Irish  pieces  appropriate  for  the  day 
and  she  was  told  of  the  incident  and  the  fate  of 
the  German. 

"What  was  the  name  of  the  record?" 

"It  takes  the  Irish  to  beat  the  Dutch." 

"Give  me  three  of  them." — A.  E.  Thomas. 


The  World  is  in  receipt  of  an  autographed 
record  of  Emile  Berliner's  address  at  the  banquet 
of  the  N.  A.  T.  M.  Jobbers  at  Atlantic  City,  last 
July,  with  the  compliments  of  the  Victor  Co. 


FLURSTEDT 
bei  Apolda  i.  Th.,  Germany 


E.  SAUERLANDT 


CHEMISCHE 
FABRIK 


The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 


Attention  paid  to  the  Manufacture 
of  any  Special  Material. 


Master-Wax 


ALIv  MATERIALS  PROTECTED 
BY  PATENTS. 


34 


THE  TALKING  T^IACHINE  WORLD. 


XCL 

Columbii 


nr  HE  best  peopl 
rapidly  closj 
the  exclusive  basi 

Jobbers  and  des 

How  any  dealer 
the  chances  of  hs 
than  we  can  figur 

If  this  coat  hap 
our  honest  advice 
minute.  A  "try-c 
That  is,  ask  your 
ing  to  let  this  pro 
without  getting 
right  awav — whic 
ciding  or  commit 
out  all  about  it,  t: 
considerable. 

The  Double-Di 
You  may  as  w: 
wonder  the  most 
in  every  part  of 
ting  hold  of  exclu 
in  their  territory, 
destructible  Cyli 
would  be  reason  e 
ering  the  Colum' 
themselves:  Yc 
Double-Disc  for  i 
single-disc  woulc 
sell  it  for  men 
single-disc  will  1 
not  only  better 
double  value  for 

And  to  cap  it  a 
demand  right  n( 
than  for  single- 
only  just  gotten  ; 
and  a  night  shift 
of  new  presses  a 
looks  as  if  we 
right  on. 

It's  a  live,  vit 
you  have  before ; 
it's  a  question  v 
it! 

\Vrile  for  par' 
sive-dealer  plan.  | 


Columbia  Phonograph  Company 


THE  TALKING  MACHINE  WORLD. 


35 


JSI VE 


Dealers 


le  business  are 
ip  with  us  on 

oth. 

.  afford  to  take 
1  off,  is  more 

o  fit  you,  take 
)ut  it  on  for  a 
ly,  you  know, 
you  are  will- 
be  carried  out 
Drrespondence 
sn't  mean  de- 
3urself.  Find 
.11 — and  that's 

come  to  stay, 
e  that.  No 
essive  dealers 
mtry  are  get- 
(lumbia  rights 
Columbia  In- 
Record  alone 

But  consid- 
uble-Discs  by 
a  Columbia 
)ney  than  the 
/ou — and  you 
ty  than  that 
ou.  And  it's 
for  you,  it's 
n  you  sell  to. 
's  a  far  better 
Double-Discs 
and  we  have 

A  day  shift 
whole  battery 
ctory — and  it 
have  to  keep 

sing  question 
minute — and 
y  one  side  to 

of  oUr  exclu- 


I'l,  Tribune  Building,  New  York 


36 


THE  TALKtKG  MACHINE  WORLD. 


TRADE  NOTES  FROM  BOSTON. 

Big  Demand  for  the  "Harry  Lauder"  Records 
— Manager  Harris'  Good  Display — Noticeable 
Increase  in  Business  Since  Election — New 
Attachments  Popular — Iver  Johnson  Co.  Find 
New  Location  Helps  Business — Personal 
Items  of  Interest — What  Various  Houses  Are 
Doing — Dealers'  Association  Dormant. 


(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  Nov.  13,  1908. 
Everything  in  the  talking  machine  trade  here 
in  Boston  this  month  is  "Harry  Lauder,"  for 
the  famous  Scotch  comedian  was  booked  at  the 
Orpheum  Theater  here  this  week,  and  all  the 
talking  machine  dealers  got  busy.  They  deco- 
rated their  windows  with  Lauder's  pictures,  put 
in  hosts  of  his  records  and  did  the  thing  up 
brown. 

Manager  Harris,  of  the  Houghton  &  Button 
talking  machine  department,  had  much  the  best 
showing,  for  he  decorated  an  entire  window  with 
the  Scotch  colors,  a  bust  of  Burns,  and  a  big 
enlargement  of  Lauder.  The  Eastern  Talking 
Machine  Co.  secured  a  big  three-sheet  of  Lauder 
and  put  it  in  their  window,  while  other  stores 
had  photographs  and  cards,  so  that  it  was  a 
Lauder  month  at  the  talking  machine  stores. 

Election  time  dulness  seems  to  have  passed  and 
every  store  in  the  city  reports  an  increase  of 
business  during  the  past  week.  The  new  Edison 
attachment  and  the  issue  of  new  records  has 
acted  as  a  great  stimulus  to  business.  Dealers 
find,  too,  that  the  double  record  for  the  disc 
machines  has  served  to  increase  trade  amazingly, 
with  the  result  that  an  unusually  busy  winter 
is  looked  for. 

The  Iver  Johnson  Co.,  since  they  moved  into 
their  new  building,  with  the  increased  facilities 
and  the  opportunity  for  window  display,  have 


First  Class  Edison  &  Victor 
Plionograpli  Business  for  Sale 

Id  choice  residence  section  of  New  York  City,  No  competition . 
Fine  stock  of  up-to-date  goods.  No  cut-out  records.  Attrac- 
tive and  appropriate  fixtures.  Mailing  list  1. (MM).  Established 
4  years.  Excellent  reason  for  selling.  If  you  want  a  pay- 
ing business,  write 

"CASH"  care  of  Talking  Machine  World, 

1  Madison  Ave.,  New  York 
Not  a  job  lot  nor  a  sacrifice  sale.   No  agents  inten'iewed. 


WILL  BUY  RETAIL  STOFE 

Wanted. — Edison  and  Victor  retail  store;  New 
York  City;  good  location;  state  amount  of  stock 
on  hand;  also  cash  price.  Address,  F.  L.,  care 
Talking  Machine  World,  1  Madison  Ave.,  New 
York. 

Wanted. — Position  as  traveling  salesman; 
have  had  3  years'  experience  on  the  road  and 
am  thoroughly  acquainted  with  Edison,  Victor 
and  Columbia  goods;  can  furnish  best  of  refer- 
ences. Address  Box  18,  care  The  Talking  Ma- 
chine World,  1  Madison  Ave.,  New  York  City. 

FSsffloFTWAN^ 

As  manager  of  retail  talking  machine  depart- 
ment, by  a  man  who  has  had  thirteen  years'  ex- 
perience; capable  of  filling  any  position  where 
executive  ability  and  salesmanship  are  required; 
will  come  well  recommended.  Address  Imme- 
diate, care  of  The  Talking  Machine  World,  1 
Madison  Ave.,  New  York. 

EXPERT  WANTS  POSITION 

A  mechanical  expert  of  10  years'  experience-  In 
the  manufacture  and  recording  of  disc  records 
is  now  open  for  an  engagement;  no  objection  to 
going  abroad.  Address  Box  302,  TalkiiiK  Ma- 
chine World.  1  Madison  avenue,  New  York. 

SALESMAN  WANTS  POSITION 

Salesman  with  a  large  jobbing  house  of  New 
York  would  like  a  position  as  inside  or  outside 
salesman;  twelve  years'  experience.  Address, 
"C.  J.,"  care  The  Talking  Machine  World,  1  Madi- 
son Ave.,  New  York. 


found  that  trade  has  increased  to  a  great  extent 
and  they  are  very  glad  that  they  moved  when 
they  did. 

Wholesale  Manager  Chamberlain,  at  the  East- 
em  Talking  Machine  Co.,  is  very  optimistic.  He 
says  that  he  feels  from  all  over  New  England  a 
better  response  and  a  greater  activity  in  the  mar- 
ket, and  that  the  recent  changes  in  the  record 
business  have  done  wonders  for  the  trade  in 
general.  Business  in  the  retail  floors  there  has 
picked  up  a  great  deal  of  late. 

At  the  Columbia  Phonograph  Co.  the  grand 
opera  records  are  being  pushed  to  the  fore,  and 
retail  trade  here  is  reported  as  far  ahead  of 
what  it  was  this  week  last  year.  The  pleasant, 
cool  weather  which  has  been  vouchsafed  to  Bos- 
ton recently  has  brought  out  customers. 

The  recent  improvements  in  the  wholesale  de- 
partment of  M.  Steinert  &  Sons  has  served  to 
attract  more  trade.  The  quarters  are  now  com- 
modious and  the  addition  of  the  upper  room  was 
beneficial  in  every  way. 

General  Manager  Bobzin,  of  the  Oliver  Ditson 
Co.,  has  taken  a  great  interest  in  the  growth  and 
development  of  the  Victor  talking  machine  trade, 
in  the  department  inanaged  by  Mr.  Winkelman, 
and  it  was  to  him  that  the  new  rooms  were  aue. 
Mr.  Winkelman  says  that  Victor  business  with 
tae  Ditson  Co.  has  been  a  complete  surprise,  for 
they  planned  for  a  goodly  lot,  but  got  much  more 
than  that.  The  demand  for  the  higher-priced 
records  here  has  developed  wonderfully  within 
the  past  year. 

At  the  Boston  Cycle  &  Sundry  Co.,  the  Edison 
line  is  being  pushed  more  than  ever  before,  es- 
pecially since  the  new  records  were  put  on  the 
market.  Manager  Andrews  finds  that  the  job- 
bing trade  throughout  New  England  is  greatly 
interested  in  this  phase  of  the  business,  because 
they  can  easily  make  the  customer  realize  that 
he  is  getting  two  records  for  nearly  the  price 
of  one.  The  tray  system,  which  Mr.  Andrews 
originated,  is  also  booming  along  on  the  high 
tide  of  popularity. 

Lauder  records  have  been  very  popular  at  the 
C.  E.  Osgood  Co.,  and  the  window  display  this 
week  made  much  of  them. 

There  is  talk  among  some  of  the  salesmen  in 
the  different  stores  of  organizing  a  bowling 
league  among  talking  machine  men.  This  plan 
may  develop  this  winter  into  a  strong  league,  as 
some  of  the  boys  are  great  bowlers — or  lead  peo- 
ple to  think  they  are. 

The  Tosi  Phonograph  Co.,  on  Hanover  street, 
furnished  music  for  the  patrons  of  the  Boston 
Post  on  election  night,  making  quite  a  lively  and 
interesting  time  of  it. 

The  newly  organized  National  Association  of 
Phonograph  Dealers  is  in  a  quiescent  state  just 
at  the  present  time,  although  plans  are  under 
way  for  a  meeting  of  those  vitally  interested 
within  a  short  time.  Secretary  Foley  reports  that 
he  is  in  daily  receipt  of  applications  from  new 
membere  from  all  over  the  country.  He  prom- 
ises something  interesting  soon. 


RAISES  RENT  $4,000  A  YEAR. 


S.  B.  Davega  &  Co.  Owing  to  Increase  in  Rent 
Will  Remove  to  Their  Wholesale  Quarters  on 
University  Place  on  March  1st. 


Owing  to  an  atrocious  raise  in  his  leasehold, 
from  $6,000  to  $10,000  a  year,  after  March  1  next 
S.  B.  Davega  &  Co.,  one  of  the  best-known  and 
most  successful  Edison  jobbers  and  Victor  dis- 
tributers, at  32  E.  14th  street.  New  York,  will 
surrender  this  location  and  remove  the  entire 
business  to  their  warerooms  on  University  place, 
around  the  corner.  With  this  change  they  will 
discontinue  the  sporting  goods  stock  and  also  the 
smaller  part  of  their  retail  trade.  Heretofore 
the  University  place  store  has  been  devoted  ex- 
clusively to  the  wholesale  branch  of  their  talk- 
ing machine  business. 


The  Pike  News  Co.  send  us  a  photograph  of 
their  very  complete  exhibit  of  Victor  talking 
machines  and  records  at  the  recent  Clarksburg 
(\V.  Va.)  Fair. 


GEO.  W.  LYLE  REVIEWS  TRIP. 

Found  Increasing  Trade  Prosperity  at  Every 
Point  Visited — Says  Columbia  Program  Has 
Been  Approved — Business  for  September 
Shows  Increase  of  60  Per  Cent.  Over  Pre- 
vious Month — Interesting  Chat. 


George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  returned  home  from  his 
annual  business  tour  of  the  United  States  just  in 
time  to  lose  his  vote  at  the  recent  election.  Mr. 
Lyle  says  he  started  out  prepared,  by  all  sorts 
of  signs  of  the  times  and  by  a  voluminous  cor- 
respondence, for  an  enthusiastic  indorsement  of 
the  Columbia  Co.'s  recent  moves,  yet  with  the 
firm  intention  of  inaugurating  still  more  en- 
thusiasm if  possible.  He  says  that  the  tables 
were  turned  on  him  from  one  end  of  the  country 
to  the  other,  and  most  of  the  time  he  was  re- 
ceiving the  very  thing  he  had  intended  to  give 
out. 

The  most  significant  statement  Mr.  Lyle  said 
he  could  make  was  that,  for  some  reason  or  other, 
all  over  the  country  the  graphophone  business 
has  been  one  of  the  very  first  to  feel  the  effects 
of  the  general  improvement  in  business  condi- 
tions. The  company's  figures  for  October  total  a 
60  per  cent,  increase  over  September,  and  Sep- 
tember had  August  swamped  out  of  sight.  The 
factory  force  at  Bridgeport  is  not  only  i-unning 
to  its  full  capacity,  but  has  already  been  in- 
creased by  a  night  shift,  and  its  manufacturing 
facilities  added  to  by  a  whole  battery  of  new 
record  presses. 

Mr.  Lyle,  on  being  asked  for  the  one  most  im- 
portant message  he  could  give  to  the  trade 
through  The  Talking  Machine  World,  said:  "The 
double  disc  has  come  to  stay.  Dealers  and  job- 
bers all  over  the  country  are  taking  advantage 
of  the  initial  demand  created  by  the  Columbia 
Co.'s  extensive  and  convincing  publicity.  As  we 
said  in  a  recent  circular  to  the  trade,  'As  far  as 
the  Columbia  Phonograph  Co.  is  concerned,  our 
policy  is  not  only  determined  for  the  coming 
season,  but  it  is  already  aoing  business  and  a  lot 
of  it.'  There  is  nothing  'up  in  the  air'  in  the 
Columbia  program;  it's  as  plain  as  type  can  make 
it — all  settled  and  settled  to  stay.  I  want  to  say 
right  here  and  now  that  the  Columbia  Phono- 
graph Co.  deserve  and  assume  all  the  responsi- 
bility for  the  introduction  of  double-disc  records 
in  this  country.  No  one  can  too  strongly  empha- 
size the  extent  of  our  responsibility  in  this  epoch- 
making  innovation.  And  in  assuming  this  re- 
sponsibility we  want  likewise  to  assume  all  the 
credit  for  having  instituted  the  greatest  record- 
selling  proposition  in  the  history  of  the  business 
and  all  the  credit  for  giving  the  public  more  for 
their  money  than  ever  was  given  before." 

Mr.  Lyle  observed  that  in  his  opinion  there 
were  two  principal  reasons  for  the  great  increase 
in  talking  machine  business  during  the  last  sixty 
days:  First,  the  general  improvement  in  busi- 
ness conditions  which  everybody  is  familiar  with, 
and,  second,  the  remarkable  way  in  which  the 
dealers  all  over  the  country  have  taken  hold  of 
the  Columbia  double-disc  and  Indestructible  rec- 
ord propositions.    He  added: 

"There  is  no  question  about  the  future  of  the 
cylinder  business  with  the  Columbia  Indestruc- 
tible record  in  the  field.  There  are  points  enough 
that  appeal  to  the  average  dealer.  It's  a  won- 
derful record  to  demonstrate.  The  salesman 
doesn't  have  to  handle  it  with  any  care  at  all. 


A  Main  Spring  Installer 

Also  VALUABLE  TO  REMOVE  and  true  up 
UNEVEN  turntables  and  spindles,  removing 
gears  from  shafts,  loosening  tight  thumb  screws, 
forcing  concert  sound-box  backs  into  caps,  a  tool 
holder  and  other  purposes.  A  sample  mailed  post 
paid  for  75c.;  if  not  satisfactory,  money  refunded. 

Manufactured        Ofchestraphone  Co. 

815  Harrison  Street.  KANSAS  CITY,  MO. 


THE  TALKING  MACHINE  WORLD. 


37 


and  even  if  lie  demonstrates  it  with  an  ordinary 
reproducer,  on  any  mactiine,  its  clear,  resonant, 
brilliant  tone  is  a  strong  selling  point.  It  may 
be  used  on  any  machine  now  on  the  market — any 
length  of  mandrel,  with  any  reproducer.  And 
when  it  is  demonstrated  with  the  special  Inde- 
structible reproducer,  it  never  fails  to  astonish 
the  talking  machine  owner  who  hears  it  for  the 
first  time.  Moreover,  the  dealer's  shipment 
reaches  him  every  time  in  perfect  shape — not  one 
record  ever  broken — and  coupled  with  the  splen- 
did quality  of  the  record  itself,  this  "unbreak- 
able" feature  enables  a  good  many  dealers  to  sup- 
ply customers  who  cannot  come  to  the  stores  with 
records  sent  out  by  mail. 

"I  am  quite  ready  to  predict,"  said  Mr.  Lyie, 
"that  the  Columbia  Phonograph  Co.  has  just  put 
in  the  firet  two  months  of  a  season  which  is 
sure  to  be  reported  as  the  biggest  year's  business 
in  its  history.  The  company's  policy  of  estab- 
lishing exclusive  dealers  and  jobbers  and  giving 
them  exclusive  selling  rights  has  made  every 
wide-awake  talking  machine  man  sit  up  and 
think.  The  mail  in  the  wholesale  department  on 
my  return  looked  as  if  certainly  50  per  cent,  of 
all  the  dealers  in  the  United  States  had  already 
taken  up  the  question  of  exclusive  handling  of 
Columbia  goods  in  their  territory.  The  other 
50  per  cent,  ought  to  make  inquiry  pretty  soon 
before  the  whole  country  is  signed  up." 


LEO  KOHN'S  SUGGESTIONS 

Worthy  the  Consideration  of  Record  IVlanufac- 
turers — High  Class  Records  by  Less  Re- 
nowned Artists  Suggested. 


Leo  Kohn,  of  Seattle,  Wash.,  in  the  course  of 
an  interesting  letter  to  The  World,  says:  "A 
certain  governor  informed  another  governor  that 

it  was  a  long  time  between    I  do  not 

quite  remember  what;  but  I  do  say:  long  time 
between  receiving  bills,  for  I  do  not  remember 
the  arrival  of  one.  Por  safety  and  that  I  may 
not  fall  in  contempt,  please  find  post  office  order 
amounting  to  $1,  to  soothe  the  publisher's  wrath. 
You  have,  more  than  likely,  been  instrumental 
in  having  the  disc  manufacturers  favor  us  with 
the  issue  of  the  vocal  quartette  of  'Rigoletto'  and 
the  sextette  of  'Lucia.'  Our  gratitude  is  due, 
both  to  the  suggestor  and  to  the  executor.  As  I 
corresponded  with  you  in  behalf  of  this  innova- 
tion, permit  now  two  suggestions  for  the  manu- 
facturer. Nobody  can  possibly  complain  about 
the  price  of  the  above  named  records  when  stars, 
such  as  Sembrich  and  Caruso  sing  for  us  for 
three  hours  at  the  opera  houses,  while  we  have 
their  voices  for  all  times.  But  not  everybody 
can  afford  to  go  to  the  grand  opera;  then  why 
not  produce  good  duets,  arios,  and  so  forth,  by 
less  renowned  artists  on  the  black  seal  discs  in 
order  to  popularize  them,  placing  them  within 
reach  of  everybody,  thereby  acting  as  a  popular 
educator.  Both  the  Victor  as  well  as  the  Colum- 
bia people  issued  excellent  ensemble  songs,  one 
of  the  first  trios  as  far  as  I  can  remember,  ten 
or  12  years  ago,  was  the  'Atilla'  trio  6-in  disc, 
which  was  good,  the  12th  Mass  of  Mozart  is  not 
bad,  and  the  Columbia  production  of  "Lo,  Listen 
to  the  Lark"  is  also  creditable.  Now,  I  would 
suggest  that  the  most  meritorious  compositions 
be  reproduced  upon  the  red  seal  and  the  more 
popular  ones  on  black;  for  the  first,  such  as 
Oroveso,  with  the  priests  chorus  in  "Norma," 
the  duet  of  Norma  and  Adelgise,  same  opera, 
the  duet  of  Bertram  and  Robert  in  "Robert,  the 
Devil,"  the  final  chorus  of  Frieschiitz,  the  final 
"Faust"  or  "Aida,"  and  for  the  cheaper  ones 
there  is  any  amount  of  material:  The  quartette 
of  "Martha,"  the  midnight  song;  the  duet  be- 
tween Nancy  and  Martha  of  same  opera,  which, 
by  the  way,  was  published  about  twelve  years 
ago  by  the  Berliner  Co.,  and  sung  by  Mme. 
Chalia  and  Mme.  Frankel,  a  very  well  sung  duet, 
and  was  then  well  received. 

"Another  suggestion;  the  gap  between  the 
heavy  opera  and  typical  popular  songs  is  hardly 
properly  filled  in  the  talking  machine  record  line. 
Whilst  one  may  be  too  heavy  for  some,  the  other 
may  be  light  and  flippant  for  the  music  lover. 
A  happy  medium  would  be  certainly  struck  with 


the  arrival  of  the  opera  buffo  order,  the  com- 
posers of  which  will  never  die,  whilst  the  present 
compositions  survive  themselves  and  are  soon 
forgotten.  I  refer  to  Offenbach,  Supp6,  Audran, 
Strauss  and  others." 


PATHE  FRERES'  REPRESENTATIVE 

Sails    for     Europe    After    Closing  Canadian 
Agency. 

R.  J.  Hately,  of  the  London  staff  of  Pathe 
Freres,  sailed  from  New  York  last  Wednesday 
on  the  Lucania.  Mr.  Hately  has  been  spending 
some  time  in  Canada  looking  after  the  interests 
of  his  company  in  that  country.  While  there 
he  arranged  with  the  Bell  Piano  Co.,  of  Toronto, 


li.  J.  HATELT. 


to  represent  the  Pathe  record  and  sound-box 
product  in  that  city. 

Mr.  Hately,  while  young  in  years,  is  a  veteran 
in  the  talking  machine  world,  having  been 
associated  with  the  industry  almost  since  its  in- 
ception, and  he  has  always  kept  in  touch  with 
its  marvelous  growth.  He  has  the  history  of  the 
trade  in  Europe  and  America  at  his  finger  tips, 
and  is  an  ardent  advocate  of  the  product  which 
he  represents. 

LOUIS  F.  GEISSLER  IN  NEW  YORK. 

Louis  F.  Geissler,  general  manager  of  the 
Victor  Distributing  and  Export  Co.,  Camden, 
N.  J.,  was  in  New  York  last  week  calling  on  the 
leading  Victor  distribU|tors.  His  estimate  of 
trade  for  the  remainder  of  the  year  was  placed 
in  large  figures. 


NOTES  FROM  THE  EMERALD  ISLE. 


Department  of  Agriculture  and  Technical  In- 
struction for  Ireland  Adopt  the  1.  C.  S. 
Language  System — Big  Sales  of  Edisons. 

(Special  to  The  Talking  Machine  World.) 

Belfast,  Ireland,  Nov.  4,  1908. 

It  will  interest  readers  of  The  World  to  know 
that  the  British  government  through  one  of  its 
important  departments,  has  in  a  practical  man- 
ner, not  only  evinced  its  interest  in  the  "talker" 
as  a  language  teacher,  but  thereby  recognized 
its  capability  as  an  educator. 

During  October  "The  Department  of  Agriculture 
and  Technical  Instruction  for  Ireland,"  adopted 
the  I.  C.  S.  language  system  and  the  equipment 
consisting  of  a  complete  set  of  records,  text- 
books and  an  Edison  "Home"  phonograph  has  been 
supplied  by  the  well  known  jobber,  T.  Bdens 
Osborne  of  this  city.  Furthermore  George  Flet- 
cher, the  assistant  secretary,  in  respect  to  the 
technical  instruction  section  of  the  department,* 
who,  in  person  ordered  the  outfit,  has  expressed 
himself  exceedingly  well  pleased  therewith.  This 
encomium  emanating  from  such  an  important 
source  must  be  gratifying  to  the  International 
Correspondence  Schools,  whoso  interesting  adver- 
tisements appear  so  regularly  in  The  World. 

As  an  indication  of  the  popularity  of  Edison 
phonographs  in  Belfast,  it  may  be  mentioned  that, 
although  only  two  months  of  the  winter  season 
have  elapsed,  the  principal  jobber  (Osborne)  has 
received  during  that  period  83  Gems,  30  Stand- 
ards, and  6  Homes,  or  in  the  aggregate  119  instru- 
ments and  some  thousands  of  records.  Mr.  Os- 
borne, by  the  way,  does  not  approve  of  the  job- 
bers' limitation  clause  just  announced  by  the 
National  Co. 


REASONS  FOR  DELAY  IN  SHIPMENT. 


Such  delay  as  has  occurred  in  the  delivery  of 
the  Amberol  record  equipment  by  the  National 
Phonograph  Co.  has  been  due  to  having  an  in- 
adequate supply  of  sapphire  points.  This  work 
is  of  the  most  delicate  nature,  making  a  point  a 
17/1, 000th  part  of  an  inch,  and  workmen  had  to 
be  drilled  to  the  task.  It  took  more  time  than 
was  anticipated,  but  now  that  department  is 
rendering  a  splendid  account  of  itself,  and  is 
kept  going  twenty-four  hours  daily,  with  three 
shifts.  A  large  quantity  of  Amberol  goods  have 
also  been  shipped  abroad. 

The  Toledo  Novelty  &  Post  Card  Co.,  Toledo. 
O.,  have  incorporated  with  a  capital  stock  of 
$5,000.    Incorporators:  A.  P.  Garns,  and  others. 


LOOK  HERE! 


Very 
Loud  and 
Clear— Very 


Mild  and  Sweet 
— Either  Tone  All 
in  One  Needle. 

They  Improve 
the  Tone  Fully 
One  Hundred 
Per  Cent. 

Made  of  the  Finest 
Quality  Specially 
Tempered  Steel. 
Will  Outlast  Any 
Other  Needle 
Ever  Made. 


SPECIAL  INDUCEMENT! 

To  each  dealer  sending  us  $3.50  we  will  send  Ten  Thousand  of  our  new 
"MAGNETIC  NEEDLES"  and  a  handsome  felt  banner,  15x30  in. 
FREE.  Suitable  for  any  showroom  or  window,  showing  our  trade- 
mark and  the  words  "ASK  TO  HEAR  MAGNETIC  NEEDLES, ' 


"FOR  SALE  HERE.' 


One  Trial  Will  Convince  You  of  Their  Immense  Superiority 
Over  All  Others. 
ONCE  TRIED,  ALWAYS  USED. 


RETAIL 
PRICE 
TEN  CENTS 
PER  HUNDRED 

Clearest  and 
Most  Natural 
Sounding  in 
the  World. 

DEALERS 
PRICE 
THIRTY-FIVE 
CENTS 
PER 
1000 


B.  DAVEGA  COMPANY 


1  26  U^iiversity  Place,  New  York  City 


EDISON  JOBBERS 


VICTOR  DISTRIBUTORS 


Get  on  our  mailing  list,  you  will  find  it  to  your  advantage. 


38 


THE  TALKING  MACHINE  WORLD. 


THE  AUXETOPHONE  AS  AN  ORCHESTRAL  PROPOSITION. 


The  rapid  rise  of  the  talking  machine  from 
the  role  of  toy  and  novelty  to  that  of  artist  was 
exemplified  in  a  most  interesting  manner  during 
the  recent  Pittshurg  (Pa.)  Exposition,  when  Ar- 
thur Pryor  and  his  superb  band  of  fifty  pieces 
accompanied  a  Victor  talking  machine  placed 
upon  the  platform  in  the  Exposition  Music  Hall. 
The  performance  was  greeted  with  great  out- 
bursts of  applause  by  the  large  audience  com- 
posed of  some  of  the  "best"  people  of  the  city. 

Regarding  the  Victor  as  a  growing  factor  in 


THE  ADXETOPHONE  OBCHfiSTKA  CONCERTS  AT  THE  HOTEL  SCHEXUST,  riTTSBUKGH. 


array  of  talent  of  sufficient  breadth  and  variety 
to  make  up  an  all-star  concert  program  for  every 
day  in  the  year,  that  could  not  otherwise  be 
arranged  by  the  most  ambitious  individual  with 
unlimited  capital  at  his  disposal. 

The  advertising  derived  from  these  public  con- 
certs should  not  be  lost  sight  of.  Wherever  the 
Victor  is  played  in  public  it  is  sure  to  attract 
attention  and  cause  favorable  comment.  Hun- 
dreds of  people  who  hear  the  Victor  in  the  music 
rooms  of  the  big  hotels  imagine  they  are  listen- 
ing to  a  living 
singer.  Disclosure 
of  the  true  source 
of  the  music 
evokes  expres- 
sions of  wonder- 
ment and  admira- 
tion, with  the  re- 
sult that  the  Vic- 
tor's marvelous 
powers  are  vivid- 
ly advertised  in 
an  endless  chain 
b  y  "word  o  f 
mouth." 

No  shrewder  ad- 
vertiser ever  lived 
than  the  well- 
known  merchant, 
John  Wanamaker, 
and  in  the  great 
Wanamaker  de- 
partment store, 
Philadelphia,  the 
Victor  is  used  as 
a  drawing  card. 
Auxetophone  con- 
certs are  given 
daily  in  Egyptian 
Hall,  the  sumptu- 


THE  INTERCHANGEABLE 
AUTOMATIC  STOPPER 

Operates  perfectly  for  all  Edison  Phonographs ; 
as  easy  to  attach  and  adjust  as  placing  a  record  on 
the  machine. 

It  is  the  cheapest,  most  practical 
and  effective  Automatic  Stop  on  the 
market. 

Sample  mailed  to  dealers,  post  paid,  30c.;  if  not 
satisfactory  in  every  way,  money  refunded. 

Manufactured  QRCHESTRAPHONE  CO. 

815  Harrison  Street,  KANSAS  CITY,  MO. 


the  musical  world,  the  Voice  of  the  Victor  says: 
"Musical  organizations  everywhere  are  waking 
up  to  the  Victor's  fine  musical  qualities  and  to 
the  possibilities  that  the  Victor  holds  out  in  con- 
junction with  band  and  orchestra  programs. 

"Many  of  the  largest  hotels  and  restaurants  in 
the  country  are  using  the  Victor  for  concert  pur- 
poses in  connection  with  their  regular  orchestras, 
among  them  being 
such  fashionable 
hostelries  as  the 
Waldorf  -  Astoria, 
the  Cafe  Martin 
and  Cafe  de  Beaux 
Arts,  New  York ; 
the  Bellevue-Strat- 
ford,  Bingham  and 
Bdouard,  Philadel- 
phia; the  Fort  Pitt 
and  Hotel  Schen- 
ley,  Pittsburg;  The 
Plankington,  Mil- 
waukee, Wis.,  and 
a  score  of  others. 

A  vocal  soloist  is 
invariably  a  big 
addition  to  an  in- 
strumental p  r  0  - 
gram,  but  vocal- 
ists, even  of  the 
mediocre  sort,  are 

not  to  be  found  at  the  rate  that  the  aver- 
age hotel  management  is  willing  to  pay. 
Here  the  advantage  of  the  Victor  is  man 
fest,  for,  with  a  moderate  outlay,  it  is  pos- 
sible to  engage  the  services  of,  not  one  singer  of 
ordinary  ability,  but  a  group  of  artists  of  world- 
wide renown.    The  Victor  Red  Seal  list  offers  an 


ously-appointed  music  hall  at  Wanamaker's. 


"MEDIUM  FOR  RESULT  GETTING" 

Is  the  Term  Applied  to  The  World  by  the  Co- 
lumbia Phonograph  Co. 


From  time  to  time  this  publication  is  in  re- 


parts  of  the  world,  for  it  circulates  in  every  land 
on  earth.  The  subjoined  from  the  Columbia 
Phonograph  Co.  is  a  compliment  from  a  great 
producing  house  which  is  full}-  appreciated: 

New  York,  Nov.  11,  1908. 
"Mr.  Edward  Lyman  Bill,  Editor  The  Talking 
Machine  World: 
"Dear  Sir — We  are  constrained  at  this  time  to 
express  in  unmeasured  terms  our  appreciation 
of  The  Talking  Machine  World  as  a  medium  for 
advertising,  and  what  is  more  to  the  point,  a 
medium  for  result-getting  of  the  very  highest 
order. 

"Of  course,  our  recent  double-disc  announce- 
ment was  bound  to  bring  results  in  anj-  case, 
and  would  have  done  so  in  practically  any  pub- 
lication in  which  it  might  have  appeared.  But 
to  say  that  results  from  The  Talking  Machine 
World  have  been  'satisfactory'  would  be  far  less 
than  the  truth. 

"The  Columbia  double-disc  record  announcement 
has  marked  a  new  era  in  the  record  and  grapho- 
phone  industry.  We  knew  the  trade  were  ripe 
for  it,  but  the  project  has  already  'caught  on'  to 
a  degree  such  as  even  we  ourselves  scarcely 
anticipated. 

"There  can  be  no  actual  prediction  made  at 
this  moment  of  the  full  extent  to  which  the  intro- 
duction of  a  complete  line  of  double  discs  by  the 
Columbia  Phonograph  Co.  will  revolutionize  the 
general  record  business  m  North  America,  but 
one  prediction  there  is  that  is  eminently  safe: 
The  Columbia  Phonograph  Co.  will  continue  to 
give  the  Columbia  dealer  the  best  line  of  goods 
in  the  world.  It  is  also  fairly  safe  to  predict 
that  the  Columbia  Phonograph  C-o.  will  continue 


ceipt  of  unsolicited  testimonials  from  advertisers 
who  have  praised  in  strong  terms  the  pulling 
powers  of  this  publication  as  an  advertising  me- 
dium. They  have  come  from  all  over  the  coun- 
try, and  clients  have  not  hesitated  to  say  that 
The  World  has  been  a  powerful  force  in  building 
their  business  not  only  in  America  but  in  all 


lo  advertise  in  The  Talking  Machine  World.' 
Yours  very  truly, 

"Columbia  PnoNOQisArii  Co..  Gknkral." 


The  ''MELLO-TONE" 

is  the  only  PERFECT  ATTACHMENT  for  modifying 
and  regulating  the  volume  of  sound  on  any  style  or  size 
of  TALKING  MACHINE  or  PHONOGRAPH. 

Produces  Natural  Tone 

Makes  TalkiriK  Machines  More  Musical 


PRICE  SI. 00  EACH 

Manufncturrd  by 


CO. 


IHE  MELLO-TONE 

SPRINGFIELD.  MASS. 

Kirw  York  Office  and  Export  Department 

92  Beaver  Street,  New  York,  U.  S.  A. 


E.  K.  Phillips  quite  recently  assumed  the  office 
of  manager  of  the  credit  department  of  the  Na- 
tional Phonograph  Co.,  Orange.  N.  J.,  with  his 
headquarters  in  New  York.  Mr.  Phillips  has  oc- 
cupied the  iwsition  of  manager  of  salesmen,  the 
duties  of  which  he  will  continue  to  look  after 
also.  This  relieves  F.  K.  Dolbeer  of  the  credit 
affairs  and  will  give  him  wider  scope. 


THE  TALKING  MACHINE  WORLD. 


39 


All  Aboard  for  Prosperity! 


A  CLEAR  TRACK  AND  THE  RIGHT  OF  WAY ! 

THE  DEMON  OF  DISTRUST  HAS  BEEN  ROUTED.  Thedis. 

turbing  possibilities  of  a  presidential  election  are  in  the  past,  and  the  Prosperity 
Special  is  ready  to  start  with  a  full  head  of  steam,    A[ow  is  the  time  to  get  aboard. 


PESSIMIST  DOG 


0PT(M15T  »0G 


The  Pessimist  Dog  Is  on  the  Run. 

Now  is  the  time  to  join  ttie  Optimist  So- 
ciety. Get  out  in  tlie  suniigtit  and  put  on 
a  look  of  relieved  gladness.  Thanksgiving 
Day  is  coming.  Factories  are  beginning  to 
operate  with  full  forces.  The  mails  are  full 
of  new  orders  and  maybe  salaries  will  be 
raised.  Stranger  things  have  happened. 
At  any  rate,  we  have  four  years  of  golden 
possibilities  ahead,  and  now  is  the  time  to 
get  on  the  Band  Wagon  and  be  close  to  the 
music. 


Confidence  Has  Come  Out  of  Its  Hole. 

The  spirit  of  confidence,  which  for  some 
months  has  been  in  mo'dest  retirement,  came 
out  a  day  or  two  ago  and  is  in  our  midst. 
Some  one  asked  the  question,  "Shall  the 
People  Rule?"  and  the  answer  given  by  a 
gigantic  chorus  of  8,000,000  was  so  loud 
that  confidence  was  awakened  from  its 
fainting  spell  and  came  out  to  see  what 
the  celebration  was  all  about. 


INTERESTING  FACTS: 

<|  Wholesale  only. 

(J  Orders  shipped  the  same  day  received. 

CJf  Goods  shipped  you  in  exactly  the  same  condition  as 

received  by  us  from  the  factory, 
<I[  You  might  consider  us  your  warehouse. 
<1[  IVe  refer  all  retail  inquiries  to  you. 
<1|  The  largest  and  most  complete  stock  in  the  country. 
<j|  Orders  filled  complete. 
<!  "The  Cabinet  that  Matches." 

<II  The  most  complete  repair  department  in  the  country. 
Q  Service — Good  Service  doesn't  cost  any  more,  the  same 
discount  applies. 


WANT  ADS. 
Help  Wanted 

WANTED  —  Stenog- 
rapher ;  must  be  neat 
and  rapid ;  blonde  pre- 
ferred. 

A.  M.  CO.,  Chicago. 

WILL  gentleman  who 
applied  for  position 
and  was  told  to  call 
again,  please  do  so  at 
once? 

A  MANUFACTURER. 

FOR  SAL  E — Horse  ; 

owner  wishes  to  buy 
an  automobile.   A.  D.  G. 

WANTED  —  100,000 
people    to    do  their 
Chris  tmas  shopping 
early. 

A  MERCHANT. 


MEN 
WANTED. 

APPLY 
EVERY- 
WHERE. 


RECORDSand 

SUPPLIER 


72-74  WABASH  AVE.,  CHICAGO,  ILL.  "^Im:^ 


40 


THE  TALKING  iMACfflNE  WORLD. 


VICTOR  CO.  AFTER  PRICE  CUTTERS. 


Final   Decree   Entered  Against   Bernard  Bear- 
wald  Restraining  Him  from  Price  Cutting. 


In  the  Voice  of  the  Victor  for  Xovember  ihe 
Victor  Co.  publish  the  following  open  letter  to 
their  dealers,  emphasizing  their  firm  stand 
against  any  form  of  price  cutting  on  Victor 
goods: 

To  Victor  Dealers — In  order  that  you  may 
appreciate  our  constant  efforts  to  enjoin  sales  of 
our  patented  goods  at  prices  less  than  the 
licensed  price,  we  call  your  attention  to  still 
another  case  in  which  we  have  recently  been  suc- 
cessful in  enjoining  such  infringement,  com- 
monly known  as  price  cutting.  In  our  suit 
against  Bernard  Bearwald  in  the  United  States 
Circuit  Court,  Southern  District  of  New  York, 
for  infringement  of  our  Berliner  Patent  No. 
534,543,  a  decree  was  entered  in  favor  of  the 
Victor  Co.,  not  long  since,  granting  preliminary 
injunction  and  restraining  the  defendant  from 
selling  Victor  records  and  machines  at  less  than 
the  licensed  price,  the  defendant  being  repre- 
sented by  counsel,  and  opposing  the  motion.  We 
have  just  been  advised  by  our  counsel,  Horace 
Pettit,  Esq.,  that  a  final  decree  has  been  entered 
against  the  said  defendant,  costs  taxed,  and  exe- 
cution was  issued  on  September  29,  1908,  the 
amount  of  which  the  defendant  has  just  been 
compelled  to  pay. 

We  send  you  this  memorandum  so  that  you 
may  know  that  we  are  diligently  prosecuting  all 
instances  of  infringement  by  cutting  prices,  as 
soon  as  we  have  satisfactory  evidence  of  the 
facts. 


sion  to  take  some  pictures,  for  use  in  a  5-cent 
theater  to  illustrate  a  pictorial  slide  entitled  "A 
Day  at  the  Stock  Yards." 

"I  will  first  take  a  set  of  moving  pictures," 
he  said,  '"and  then  get  a  record  for  the  phono- 
graph." He  then  caught  squeals  of  hogs  as  they 
were  hoisted  to  death. 


BLACKMAN  USES  AUTO  FOR  SELLING. 


BIG  CALL  FOR  VICTOR  AUXETOPHONES. 

The  demand  for  Victor  Auxetophones  is  said  to 
exceed  the  supply,  and  the  factory  is  ha'V'ing  its 
hands  full  keeping  up  with  orders.  The  latest 
development  is  the  use  of  the  Auxetophone 
in  connection  with  orchestras.  The  instrumental 
music  wich  the  vocal  rendition  of  the  famous 
Red  Seal  records  makes  a  combination  most 
pleasing  and  harmonious.  It  has  made  a  hit 
wherever  introduced.  An  orchestra  must  be  re- 
hearsed with  the  Auxetophone  in  order  to  get  the 
pitch  and  tone  quality.  After  this  is  accom- 
plished the  program  of  an  instrument  is  very 
much  enhanced.  The  leading  hotels  and  restau- 
rants are  adopting  the  arrangement  as  quickly 
as  the  Auxetophones  are  delivered. 


LOESER'S  AUXETOPHONE  RECITALS. 


CAUTION  LABEL  ON  DOUBLE  DISCS. 

The  manufacture  of  double-faced  Victor  rec- 
ords has  made  it  impossible  to  stamp  the  usual 
caution  label  on  the  back,  so  a  new  label  has 
been  designed  that  will  bear  all  information  and 
"warnings"  on  its  face,  the  price  being  plainly 
printea  in  the  center  around  the  hole.  The  new 
labels  will  gradually  make  their  appearance  on 
Victor  records  and  the  colors  will  remain  the 
same  as  now  used,  that  is,  black  with  gold  let- 
ters on  the  60-cent  and  fl  records,  and  red  with 
gold  letters  on  the  Red  Seal  classes. 


Frederick  Loeser  &  Co.,  the  big  Brooklyn, 
N.  Y.,  department  store,  who  are  distributers  in 
that  city  for  Victor  talking  machines  and  rec- 
ords, hold  bi-weekly  Auxetophone  recitals,  which 
they  advertise  extensivelj'  and  which  are  in- 
variably attended  by  large  crowds,  among  whom 
many  purchasers  are  found. 


WOOD  WITH  MANUFACTURERS'  OUTLET 
COMPANY. 


PIG  SQUEALS  FOR  PHONOGRAPH. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  Nov.  9,  1908. 
An  inventive  genius  has  discovered  that  there 
is  money  in  a  pig's  squeal.    So  that  which  P.  D. 
Armour  said  was  the  only  thing  that  went  to  waste 
at  the  stock  yards  now  has  a  commercial  value. 

A  man  carrying  a  camera  and  a  machine  for 
making  phonograph  records  presented  himself 
Saturday  at  the  stock  yards  and  asked  permis- 


After  being  with  the  Regina  Co.,  manufactur- 
ers of  a  line  of  music  boxes  and  other  widely- 
known  automatic  instruments,  Rahway,  N.  J., 
for  many  years,  attached  to  the  selling  corps  at 
the  New  York  store,  John  J.  Wood  resigned  on 
November  7  to  accept  a  position  of  trust  and  im- 
portance with  the  Manufacturers'  Outlet  Co., 
New  York.  Mr.  Wood  is  a  capable  salesman, 
with  a  pleasing  personality,  and  was  an  efficient 
lieutenant  of  J.  B.  Furber,  formerly  general 
manager  of  the  Regina  Co.,  and  now  treasurer 
and  one  of  the  owners  of  the  M.  O.  Co. 


If  a  man  puts  all  that  is  in  him  into  his  busi- 
ness, it  will  give  him  back  all  that  is  in  it. 


Crown  Talking  Machines 


AIND 


PEASE   SIDE  LINES 

Will  Make  $  $  $  for  You 


Secure  the  Agency  by  writing  NOW 


E.  S.  PEASE, 


HUDSON  TERMINAL  BLDGS., 
50  Church  Street 


NEW  YORK 


Long  Island  Thoroughly  Covered  and  Good  Re- 
sults Obtained. 


During  the  last  month  J.  Newcomb  Blackman, 
president,  and  R.  B.  Caldwell,  vice-president  of 
the  Blackman  Talking  Machine  Co.,  made  two 
trips  on  Long  Island,  calling  on  practically  every 
dealer.    Mr.  Blackman  acted  in  the  capacity  of 


.T.  X.  BLACKSlAN  TOnEIXG  FOE  TBADB. 

chauffeur,  but  arranged  speeding  in  localities 
where  constables  were  not  in  evidence. 

In  describing  the  trip,  Mr.  Blackman  says  an 
automobile,  in  perfect  running  order,  is  a  won- 
derful help  in  covering  ground  and  avoids  de- 
lays. He  also  is  a  firm  believer  that  it  is  best 
to  meet  the  trade  personally,  as  it  insures  better 
confidence  between  the  concern  and  its  customer. 

At  the  end  of  each  day's  run,  however,  it  was 
questionable  whether  he  was  the  "White  Black- 
man"  from  appearances.  The  automobile  is  be- 
coming a  great  factor  in  business,  and  Mr.  Black- 
man's  salesmen  have  already  presented  a  peti- 
tion to  have  one  supplied  for  their  use. 


THE  EBERHART  DISC  RECORD  HOLDER. 


The  Eberhart  disc  record  holder  is  one  of  the 
latest  features  embodied  in  the  Herzog  cabinets. 
Style  813  in  the  Herzog  Co.'s  advertisement  else- 
where shows  these  record  holders  in  place.  This 
holder  provides  a  protected  division  for  each 
record,  in  which  scraping  is  eliminated.  A  posi- 
tion in  which  records  will  not  warp.  A  cushion 
at  the  back  preventing  edges  from  chipping.  A 
number  and  index  for  each  record,  to  locate,  re- 
move and  replace  in  a  few  seconds.  A  very  rapid 
storing  system  where  records  are  marked  with 
Eberhart's  white  ink. 

It  is  claimed  by  the  inventor  that  the  use  of 
these  record  holders  will  remove  many  of  the 
evils  attendant  upon  the  handling  and  storing  of 
discs.  They  are  sold  at  a  popular  price,  and 
can  be  procured  by  dealers  from  the  jobbing 
trade.  The  Herzog  Art  Furniture  Co.  not  only 
recommend  this  holder  to  the  trade,  but  also 
offer  to  equip  all  their  disc  cabinets  with  it,  that 
are  ordered,  at  the  same  prices  as  the  Eberhart 
Disc  Record  Holder  Co.  quote  to  the  jobbers. 


VICTOR  DISTRIBUTING  &  EXPORT  CO. 


With  the  Victor  Distributing  and  Export  Co., 
New  York,  business  for  October  was  better  than 
any  mouth  since  January.  Their  entire  travel- 
ing force  is  out,  and  orders  are  not  lacking. 
They  have  fitted  up  a  special  room  for  demon- 
strating the  Auxetophone  in  connection  with  an 
orchestra.  A  number  of  important  sales  have 
been  effected  in  this  wav. 


INCORPORATES  FOR  $1,200,000. 

The  Empire  Talking  Machine  Co.,  recently  in- 
corporated in  New  York  with  a  capital  of  $1,- 
20(1.000,  to  market  a  new  product,  will  be  pre- 
pared to  announce  its  nature  and  their  plans 
within  a  few  weeks.  The  directors  are  John 
Noll.  William  T.  .Jenkins,  and  S.  W.  Slavden. 


THE  TALKING  MACHINE  WORLD. 


41 


TIMELY  TALKS  ON  TIMELY  TOPICS 


The  three  big  manufacturing  companies  are 
again  resuming  their  old-time  activity  and  re- 
ports of  congested  conditions  are  once  more  rife. 
With  the  Amberol  record  a  huge  success,  the 
works  of  the  National  Phonograph  Co.,  Orange, 
N.  J.,  have  never  been  so  busy.  Their  payroll 
last  week,  according  to  General  Manager  Wil- 
son, was  the  heaviest  in  the  history  of  the  com- 
pany, and  the  demand  for  the  new  record  and 
attachments  has  not  abated  a  particle;  on  the 
contrary,  their  sales  have  increased.  The  situa- 
tion is  about  the  same  with  the  Victor  Talking 
Machine  Co.,  at  Camden,  N.  J.,  who  are  behind 
on  Auxetophones  and  double-sided  records,  with 
the  plant  running  overtime.  The  factory  of  the 
Columbia  Phonograph  Co.,  General,  Bridgeport, 
Conn.,  according  to  the  officers  of  the  company, 
is  being  operated  full  up  in  every  department, 
as  is  also  their  Indestructible  cylinder  plant  in 
Albany,  N.  Y.  Jobbers  and  dealers  are  prepar- 
ing for  a  holiday  trade  of  unusual  proportions 
and  quite  in  contrast  with  that  of  last  year. 
Early  indications  of  an  active  business  are  al- 
ready in  evidence. 


Notwithstanding  the  attitude  of  the  jobbeis,  it 
is  believed  by  a  number  of  the  observing  dis- 
tributers that  the  duplex  or  double-faced  disc 
record  will  be  supported  and  approved  by  the 
consumer  or  buying  public.  Possibly  It  is  too 
soon  to  pass  judgment  on  this  veiy  important 
question,  and  therefore  The  World  only  records 
an  impression  gathered  in  confidential  discus- 
sions of  the  outlook  with  keen,  far-sighted  con- 
cerns, who  may  have  preconceived,  prejudicial 
notions  as  to  the  value  of  a  selling  proposition, 
but  are  ready  to  reverse  themselves  should  facts 
prove  their  judgment  at  fault. 


Think  of  a  company  incorporated  with  a  capi- 
tal of  over  a  million  dollars  to  manufacture  and 
market  a  reproducer!  H  is  a  fact,  neverthe- 
less. The  inventor  is  a  "rank  outsider,"  so  to 
speak,  having  been  a  telephone  lineman,  and  is 
quite  a  young  man.  The  company  or  the  san- 
guine originator  of  this  device  are  not  inclined 
to  exhibit  it  as  yet  for  trade  inspection  or 
criticism,  but  will  later  when  their  plans  are 
perfected.  The  reproducer  is  to  be  sold  in  con- 
nection with  a  tone  arm,  and  for  the  modest 
price  of  $15!    That  is  going  some. 


One  of  the  "talent,"  a  well-known  artist  in  his 
special  line,  who  has  traveled  the  country  over 
many  times  as  a  theatrical  headliner,  in  speaking 
of  the  great  campaign  of  advertising  carried  on 
by  the  companies  whose  names  are  as  household 
words,  said:  "In  going  through  the  Far  West 
I  never  saw  so  much  enterprise  displayed  as  is 
shown  by  the  talking  machine  people.  For  ex- 
ample, in  Colorado^  where  the  law  prohibits  the 
use  of  scenery  and  public  places  for  advertising 
purposes,  at  one  time  a  very  enterprising  chap 
went  through  the  mountains  decorating  the  most 
prominent  and  picturesque  places  with  well- 
executed  signs  of  'the  Victor  dog.'  They  looked 
beautiful;  but  the  authorities  got  offer  the 
aggressive  advertising  proposition,  and  in  fear  of 
having  the  statute  enforced  he  followed  his  own 
tracks,  obliterating  every  sign  under  pressure. 
I  also  observed  that  the  'old  couple'  in  Masse- 
net's painting,  the  rapt  listeners  to  the  Edison 
phonograph,  were  also  pictured  in  the  most  unex- 
pected places.  Both  of  these  examples  of  pub- 
licity appealed  to  me  as  excellent  examples  of 
great  advertising,  and  the  effect  on  the  public 
must  have  been  as  impressive  as  on  myself." 


A  short  time  since  a  plan  for  controlling  the 
output  of  shellac — ^that  essential  material  in  the 
manufacture  of  disc  records — was  proposed  to  a 
group  of  New  York  capitalists.  The  scheme,  as 
figured  by  the  daring  promoter,  would  require 
from  $12,000,000  to  $20,000,000,  and  the  proposal 
was  given  attention  by  the  financiers  approached. 
In  truth,  the  matter  is  still  under  advisement. 


getting  a  set-back  not  long  ago  by  the  failure 
of  one,  if  not  the  largest,  importers  of  shellac 
in  this  country,  involving  over  $2,000,000.  One 
of  the  largest  disc  record  makers  in  the  world 
was  approached  previous  to  seeing  the  moneyed 
men,  but  they  declined  to  take  hold,  though  it 
was  demonstrated  that  there  would  be  a  saving 
of  half  a  million  dollars  on  their  pait,  not  to 
mention  other  sources  of  profit. 


One  of  the  drawbacks  connected  with  the  use 
of  the  phonograph  is  the  constant  attention 
which  it  required  to  give  the  instrument  during 
its  operation  so  that  it  is  almost  impossible  for 
the  operator  to  derive  any  great  amount  of  pleas- 
ure from  the  performance.  Others  sit  around 
and  drink  in  the  sweet  strains  of  the  music  or 
the  merriment  of  the  monologue,  but  the  operator 
must  be  on  the  alert  constantly  to  see  that  the 
records  are  not  damaged  and  that  they  must  be 
changed  as  desired.  If  an  encore  is  desired  it 
is  necessary  for  him  to  turn  the  needle  back  to 
the  starting  point.  An  inventor  of  Canton,  O., 
has  made  an  attachment  by  which  the  operation 
of  the  instrument  is  controlled  automatically 
with  the  exception  of  the  winding.  The  modern 
phonographs  are  supplied  with  powerful  springs 
so  that  this  task  is  reduced  to  a  minimum.  With 
the  new  feature  it  is  possible  to  have  the  instru- 
ment play  any  part  or  the  whole  of  the  record 
and  then  stop  or  repeat  as  desired.  The  inven- 
tion is  not  yet  on  the  market,  but  will  be  at  an 
early  date. 


The  mail  order  houses  in  the  Middle  West  are 
cutting  into  the  record  sales  of  the  regular  dealer 
and  jobber.  Of  course,  the  records  handled  by 
these  price-cutting  establishments  are  not  the 
protected  lines,  whose  excellence  as  to  finish, 
tone  quality  and  variety  of  repertoire  stand  un- 
equaled.  The  usual  methods  followed  by  the 
catalog  concerns  are  being  closely  adhered  to, 
and  the  buying  public  are  more  or  less- deceived 
in  the  character  of  the  goods  offered.  To  be 
sure,  the  mail  order  houses  in  question  buy  rec- 
ords— disc  exclusively — in  great  quantities,  and 
these  orders  are  eagerly  sought  by  manufactur- 
ers who  are  desirous  of  such  business,  and  as 
no  legal  restraint  can  be  invoked  against  them  for 
selling  at  any  old  price  they  please,  naturally 
they  have  an  advantage  over  the  legitimate  talk- 
ing machine  dealer,  whose  trade  is  t'lreatened. 
These  catalog  house  records  are  stencil  goods, 


and  the  wide-awake,  aggressive  dealer  should 
take  particular  pains  to  make  his  trade  acquaint- 
ed with  this  condemning  fact,  and  impart  such 
other  information  as  will  make  everyone  fully 
acquainted  with  the  merits  and  demerits  between 
the  legitimate  and  the  mail  order  line  of  rec- 
ords. 


Recording  laboratories  are  busier  now  than 
they  have  been  for  mouths,  preparing  for  the 
fall  trade.  The  "talent"  have  hailed  this  revival 
with  pseons  of  joy,  as  their  services  are  again 
steadily  in  demand.  For  a  while  the  artists  com- 
menced to  recognize  something  was  wrong  in  the 
business  of  the  country,  a  condition  decidedly 
unpalatable  to  the  gentlemen  of  the  millifluous 
voices.  Now  that  a  change  has  come,  and  their 
services  are  once  more  figured  by  "dates,"  they 
are  happy  accordingly,  and  refer  to  the  coming 
fall  trade  in  a  florid  vein  of  optimism. 


Never  has  the  moving  picture  business  been  so 
prosperous  as  at  the  present  time,  especially 
when  they  are  operated  in  connection  with  the 
talking  machine.  This  combination  is  the  great 
attraction  wherever  introduced,  and  the  demand 
for  the  synchronous  machine  is  heavy.  The  re- 
sults obtained  are  very  satisfactory,  indeed;  in 
fact,  the  illusion  is  well-nigh  perfect.  On  top 
of  this  press  of  business  comes  the  report  that 
price-cutting  is  rapidly  becoming  a  bane  among 
the  moving  picture  manufacturers,  who  are  rush- 
ing their  goods  on  the  market  and  selling  at 
figures  that  the  conservative  concerns  declare  is 
ruinous.  It  is  therefore  proposed  that  the  prin- 
cipal firms  get  together  before  too  much  damage 
is  infiicted,  and  establish  a  schedule  of  selling 
rates  which  will  return  a  fair  profit  and  at  the 
same  time  be  conducive  to  a  healthy  tone  of  the 
business  as  a  whole. 


At  this  time  and  date  when  the  talking  ma- 
chine is  no  longer  considered  a  wonder,  but  al- 
most a  necessity,  the  early  days  of  the  business 
are  fondly  recalled  by  the  "old  timers."  Using 
this  description  advisedly  of  the  men  who  were 
in  the  game  from  the  first,  as  they  are  very  few 
who  are  indeed  old  as  to  age,  excepting  possibly 
Thomas  A.  Edison  and  Edward  N.  Easton,  and 
both  of  these  eminent  gentlemen  would  rather 
resent  the  soft  impeachment,  stories  are  nar- 
rated of  the  financial  difficulties  encountered  in 
those  strenuous  times  as  well  as  other  incidents 
of  "field  and  fiood,"  so  to  speak.  These  tales 
are  usually  brought  forth  by  some  reference  to 
the  apparently  endless  litigation  that  has  fol- 
lowed every  development  of  the  trade  that  has 


Canadian  Representatives 
THE  R.  S.  WILUAMS  &  SONS  COMPANY 
TORONTO  and  WINNIPEG 


Trays  and  Labels 


Used  in  connection  with 

The  Monarch  Midget 
Special 

THE  illustration  shows  our  popular  Monarch 
Midget  Revolving  Rack  with  special  open- 
ings of  a  sufficient  size  to  accommodate 
Blackman's  Folding  Record  Trays  or  other  stand- 
ard size  tray  equipped  with  Rapke  Labels.  The 
price  of  the  Rack  is  the  same  as  the  Standard, 
but  in  ordering,  be  particular  to  mention  the  word 
SPECIAL. 

Holds  200  records ;  does  one-half  of  your 
selling.    Get  busy  to-day. 


PRICE  TO  DEALERS.  $10.00 
Order  from  your  Jobber — he  has  them 

Syracuse  Wire  Works 

SYRACUSE,  NEW  YORK 


42 


THE  TALKING  MACfflNE  WORLD. 


been  involved  in  the  great  number  of  patents 
which  mark  every  step. 

The  other  day  reminiscences  of  this  liind  were 
in  order,  and  then  it  was  related  how  Jesse  H. 
Lippincott,  who  undertook  to  market  the  first 
phonograph — the  old  wax  record — had  paid 
$800,000  cash  for  the  privilege,  organizing  the 
North  American  Phonograph  Co. — of  litigious 
memory — for  the  purpose.  The  first  machine 
was  taken  to  Washington,  D.  C,  to  be  patented, 
and  that  inside  of  fifteen  days  it  was  altered  as 
many  times  before  the  papers  were  finally  issued. 
In  the  meantime  Lippincott  was  in  New  York  in 
a  frenzy  of  impatience  waiting  for  the  patent, 
with  men  clamoring  for  selling  territory  and 
eager  to  pay  over  the  money  on  the  spot,  but  no 
title  could  be  conveyed  until  the  device  had  been 
patented.  After  this  difilculty  was  overcome 
then  everybody  started  in  to  make  money. 

For  a  number  of  years  the  shellac  market 
was  in  a  panicky  condition,  owing  to  the  scar- 
city of  raw  material.  The  crop  in  India,  where 
the  gum  grows,  had  been  practically  destroyed 
by  a  parasitic  insect.  It  takes  quite  three  years 
for  the  trees  upon  which  shellac  grows  to  be 
renewed,  and  it  is  possible  this  period  has 
finally  been  passed,  as  the  price  has  fallen  to  a 
reasonable  figure.  As  shellac  forms  the  greater 
proportion  of  the  material  used  in  disc  records, 
this  meant  a  great  deal  to  the  record  manufac- 
turers, and  at  times  caused  no  little  uneasiness 
to  them. 

Appreciation  should  be  a  stimulant,  not  a  seda- 
tive. A  well-balanced  man  will  not  be  spoiled 
by  words  of  praise.  If  told  he  has  talent,  he 
will  not  cease  work.  There  is  a  fatal  lack  in 
the  character  which  is  spoiled  instead  of  in- 
spired by  appreciation. 

To  American 
Dealers: 

HERE  IS  YOUR  OPPORTUNITY 
TO  SECURE  TRADE 
WINNERS 

If  you  desire  a  splendid  line  of  talk- 
ing machines  which  challenge  any  on 
the  American  market  so  far  as  tone, 
quality  and  finish  are  concerned,  in- 
vestigate THE  KLINGSOR  MA- 
CHINES. They  are  made  in  a  variety 
of  models  and  are  especially  adapted 
for  export  trade. 

We  have  just  issued  a  superb  cat- 
alogue, showing  the  various  styles 
which  we  manufacture  and  this  will  be 
mailed  free  upon  application  to  any 
name,  to  any  part  of  the  world. 

The  "KLINGSOR  "  is  an  original 
talking  machine,  for  which  patents 
have  been  issued  in  America.  The 
case  designs  are  unique  and  striking. 
They  will  attract  attention  in  any  ware- 
room.  The  scientific  combination  of 
the  strings  with  double  sounding  board 
enhances  the  natural  tone.  Disc 
records  of  any  size  or  make  can  be 
used  on  the  "KLINGSOR  "  machine, 
some  of  which  are  fitted  with  coin- 
operating  attachments. 

This  Is  a  marvelous  product,  original  In  every 
way,  anil  American  dealers  who  desire  some- 
thlnii  absolutely  striking  and  In  every  way  a  quick 
seller,  should  lose  no  time  In  communicating 
with  us. 


H.  LANGE'S  Successors, 

KSTAm.I.SHKI)  IHSI 

21  Little  Portland  St.,  Oxford  Circus, 
LONDON,  W.,  ENG. 


CAN  ONLY  HANDLE  VICTOR  GOODS. 


Victor  Talking  Machine  Co.  Issue  Notice  to 
Distributors  to  the  Above  Effect  This  Week 
— Zonophone  Products  Only  Exception. 


The  Victor  Tallcing  Macliine  Co.,  Camden,  N.  J., 
have  notified  their  distributers  that  hereafter 
only  the  Victor  line  can  be  handled  by  them, 
excepting  goods  made  by  the  Universal  Talking 
Machine  Co.,  Newark,  N.  J.  The  circular  letter 
received  by  the  trade  Monday  is  as  follows: 

"Important  Announcement — To  all  Victor  Dis- 
tributers: We  beg  to  notify  you  that  on  and 
after  this  date,  Oct.  15,  1908,  we  will  refuse  to 
fill  orders  for  Victor  talking  machines,  records 
and  other  Victor  supplies,  patented  under  our 
patents,  from  distributers  handling  other  lines  of 
disc  talking  machines  and  disc  records,  excepting 
such  other  second-handed  machines  as  may  have 
been  taken  in  trade  in  part  payment  for  said 
Victor  talking  machines. 

"This  is  not  meant  to  preclude  the  sale  or  dis- 
position of  such  other  disc  talking  machines  and 
disc  records  as  may  be  at  this  moment  in  the 
stock  of  distributers,  but  any  further  purchases 
on  and  after  this  date  of  other  disc  machines  and 
records,  excepting  only  those  of  the  Universal 
Talking  Machine  Mfg.  Co.,  a  licensee  (manufac- 
turers of  Zonophone  disc  talking  machines  and 
records),  will  cause  the  immediate  withdrawal  of 
all  distributers'  discounts  and  privileges  under 
the  contract." 

A  letter  of  instructions,  goiiig  into  the  details 
of  the  foregoing  announcement,  and  the  reasons 
why  the  company  have  taken  this  step,  accompa- 
nied the  above.  It  is  of  some  length.  The  National 
Phonograph  Co.,  Orange,  N.  J.,  had  already  noti- 
fied their  jobbers  to  the  same  effect  regarding 
Edison  goods,  and  which  went  into  force  Oct.  1, 
excepting  where  extensions  were  specially  made. 


RECORDS  SHOULD  BE  CLEAN. 


Importance  of  Cleaning  Record   Surfaces  Ex- 
plained by  J.   Newcomb  Blackman. 


The  aim  of  the  record  manufacturer  has  been 
to  produce  a  record  that  would  give  the  best 
reproduction  with  the  least  friction  and  wear,  in 
order  to  insure  the  life  of  the  record.  Disc  rec- 
ords are  made  of  a  material  to  withstand  the 
wear  and  tear  of  the  needle,  and  at  the  same 
time  insure  a  smooth  surface.  Although  a  sap- 
phire point  is  used  with  cylinder  records,  the 
record  is  of  softer  material  than  the  disc,  so  that 
the  friction  is  probably  very  much  in  the  same 
proportion. 

Dirt  and  dust  on  the  surface  of  either  a  disc 
or  cylinder  record  acts  as  a  grinding  material 
and  seriously  affects  the  reproduction. 

In  the  case  of  the  new  Edison  Amberol  record 
the  threads  and  the  sound  engravings  are  so  fine 
that  the  importance  of  an  absolutely  clean  sur- 
face to  avoid  this  friction  is  apparent.  To  auto- 
matically insure  this,  Mr.  Blackman  recommends 
the  use  of  the  Place  Automatic  Record  Brush, 
which  is  described  and  illustrated  in  the  Black- 
man  Co.'s  advertisement  on  page  24  of  this  issue. 


SUED  FOR  VIOLATING  CONTRACTS. 


National  Phonograph  Co.  Obtain  Preliminary 
Injunction  Against  V\/right  &  Metzler — Final 
Decree  Against  Gent  &  Eagen — Business 
Agreements  Must  be  Lived  Up  to. 


The  National  Phonograph  Co.,  Orange,  N.  J., 
liave  recently  obtained  a  preliminary  injunction 
from  the  United  States  Circuit  Court,  west- 
ern district  of  Pennsylvania,  against  Wright 
&  Metzler,  Connellsville,  Pa..  who  are 
charged  with  Infringing  patents  No.  782,375 
and  708, •178.  The  defendants  are  enjoined  "from 
soiling  or  advertising  for  sale  Edison  phono- 
gi  aptis  or  parts  thereof,  records  or  blanks,  at  less 
than  current  list  prices,  or  violating  in  any  man- 
ner whatsoever  their  license  agreements  of  De- 
cember G,  1905,  and  October  26,  1907." 


A  final  decree  was  also  Issued  by  the  same 
court,  October  13,  against  Gent  &  Eagen,  Oil  City, 
Pa.,  for  violating  the  selling  system  of  the  Na- 
tional Phonograph  Co.  In  this  case  the  defen- 
dants were  not  authorized  or  signed  Edison  deal- 
ers, and  they  claimed  to  have  obtained  the  goods 
without  notice  of  the  restrictions.  The  company 
waived  an  accounting  and  the  defendants  con- 
sented to  a  final  decree  and  perpetual  injunction. 
The  defense,  however,  were  assessed  the  costs  and 
disbursements  of  the  complainants  in  bringing 
the  suit. 


VICTOR  VS.  LEEDS  &  CATnU  SUIT. 


Two  cases  of  the  Victor  Talking  Machine  Co , 
Camden,  N.  J.,  against  the  Leeds  &  Catlin  Co., 
New  York,  that  were  on  the  calendar  of  the 
United  States  Circuit  Court,  southern  district  of 
New  York,  before  Judge  Hazel,  in  which  the 
method  for  attaching  labels  to  disc  records  was  at 
issue  and  up  for  a  hearing  on  a  demurrer,  have 
been  changed,  according  to  the  attorney  for  the 
defense.  The  patent  covering  the  process  is  owned 
by  the  Victor  Co.,  and  they  have  discontinued  one 
suit.  The  other  will  be  argued  at  the  next  ses' 
sion  of  the  court. 


There  was  once  a  man  who  didn't  advertise— 
said  it  was  a  waste  of  money,  for  everybody 
knew  him  and  the  line  he  handled.  There  is 
a  new  name  over  the  door  to-day. 


SIDE  LINES 
AND  MONEY 


^  Are  you  interested  in  special- 
ties —  business  getters  —  money 
makers  that  will  help  out  j'our 
regular  talking  machine  trade  hy 
drawing  more  people  to  j^our 
store  and  put  more  dollars  in  your 
pocket  through  sales  which  j'ou 
will  make  ? 

^  We  presume  yon  are  because 
business  men  who  are  progres- 
sive are  looking  for  opportunities 
to  expand.  They  do  not  believe 
in  the  contraction  polic3\ 

^  To  use  the  colloquial  expres- 
sion, we  can  "put  you  next,"  and 
"putting"  in  this  case  means 
that  we  can  place  j'ou  in  touch 
with  manufacturers  of  side  lines 
which  you  can  handle  harmoni- 
ously in  connection  wifh  talking 
machines. 

^  The  more  trade  which  can  be 
drawn  to  your  store  the  better  it 
will  be  and  there  are  plent}'  of 
side  lines  which  can  be  handled 
greatly  to  the  profit  of  regular 
dealers. 

^  We  have  detailed  a  member 
of  the  World  staff  to  investigate 
this  subject  carefully  and  we  are 
willing  to  make  an  interesting 
report  to  anj'  dealer  who  writes  us 
asking  for  information  upon  the 
subject.  Address  all  such  cor- 
respondence to 

Editor  Side  Line  Department 

The  Talking  Machine  World 

No.  1  Madison  Avenne,  New  York 


THE  TALKING  MACHINE  WORLD. 


43 


EDISON  BUSINESS  PHONOGRAPH. 

The  New  Machines  With  Universal  Motor  At- 
tract Much   Attention  at   Business  Show. 

One  of  the  exliibits  that  attracted  a  great 
amount  of  attention  at  the  Business  Show  held 
in  Madison  Square  Garden,  Oct.  17-24,  was  the 
new  Edison  business  phonograph  with  Universal 
motor  and  other  radical  improvements, 
shown    by    the    Edison    Business  Phonograph 


EDISON  COMMEItCIAI,  rHO'NOGRAPH,  FliONT  VIEW,  SHOWING 
JIOTOR. 

Co.  The  new  Universal  motor  is  adapted 
to  either  direct  or  alternating  current  and 
which  may  be  run  on  from  110  to  220 
volts,  a  rheostat  being  provided  at  the  rear  of 
each  machine  to  regulate  the  resistance.  The 
new  motor  saves  much  trouble  and  annoyance 
for  both   manuafcturer  and   purchaser.  Other 


EDISON   COMMEKCIAL  PHONOGKAPH,  BACK  VIEW. 

new  improvements  in  the  Edison  business  phono- 
gra^)h  shown  this  year  include  a  lever  for  eject- 
ing the  record,  saving  the  effort  of  pushing  the 
cylinder  off  by  hand  and  being  especially  useful 
when  the  record  contracts  in  cold  weather,  and 
a  more  exact  arrangement  of  the  record  point, 
increasing  the  capacity  of  the  record.  The  end 
gate,  which  often  proved  troublesome,  is  done 
away  with  and  a  swivel  arm  is  provided,  holding 
both  recorder  and  reproducer.  When  either  is  in 
position  a  bar  at  the  end  of  the  arm  hears  doiwn 


SAPPHIRE  JEWELS 


FOR  ALL 


TALKING  MACfflNES 

Highest  grade  work.   Experimental  work 
a  specialty.   Write  for  prices 

JNO.  S.  JONES, 


662  SIXTH  AVE\l  E 

NEW  YORK  CITY 

Seventeen  Years'  Experience 


on  the  end  of  the  mandrel,  making  it  impossible 
to  put  on  a  record  and  break  the  sapphire  points, 
as  was  frequently  the  case  formerly. 

The  new  universal  type  of  machine  arrives  just 
in  time  to  make  a  fitting  celebration  of  the  30th 
anniversary  of  the  Edison  business  phonograph, 
the  first  having  been  made  in  1878. 

Nelson  C.  Durand  was  in  charge  of  the  exhibit 
at  the  Business  Show  and  he  was  highly  pleased 
at  the  interest  shown  in  the  new  machine. 


GET  OFF  THE  BEATEN  PATH. 

strike  Out  Boldly  and  Blaze  Your  Own  Trail 
to  Success — Give  Each  Move  Careful  Consid- 
eration and  When  Started  Don't  Turn  Back 
— Some  Advice  Worth  Taking. 


To  be  enterprising  is  to  strike  out  on  new  and 
improved  lines  of  your  own,  to  leave  the  beaten 
path  of  routine  and  monotonous  custom,  and 
blaze  for  yourself  a  trail  broad  and  straight 
through  the  great  world  of  opportunity  that 
stretches  out  before  us  on  every  hand.  The 
great  prizes  of  the  world  are  reserved  for  the 
enterprising,  for  those  who  have  the  courage 
to  dare  and  the  will  and  perseverance  to  do. 

The  enterprising  man  requires  nerve,  energy 
and  ambition.  He  must  be  willing  and  able  to 
shoulder  responsibility,  and  he  must  be  ready 
to  take  risks.  He  must  not  be  such  a  one  as 
requires  to  see  the  complete  and  successful  finish 
of  a  transaction  before  he  undertakes  it.  He 
must  be  willing  to  back  his  judgment  and  take 
chances.  A  certain  amount  of  caution  is  wise, 
but  too  great  caution  in  business  is  weak  and 
unprogressive.    It  is  stagnation. 

If  you  are  going  to  accomplish  anything  of 
moment  in  the  world  you've  got  to  strike  out 
boldly  on  new  lines  of  your  own.  You  can't 
expect  to  make  any  but  ordinary  headway  doing 
what  others  are  doing.  Competition  under  such 
conditions  is  too  keen  to  admit  of  great  advance- 
ment. You  must  break  in  on  old  methods  with 
a  new  plan,  or  do  something  better  than  it  has 
ever  been  done  before.  New  ideas  are  what 
make  big  successes.  It  is  the  man  who  can 
anticipate  new  wants  or  create  some  new  de- 
mand that  wins  fortune.  The  man  with  ideas 
and  the  nerve  and  energy  to  work  them  out  will 
always  find  a  field,  no  matter  how  crowded  the 
market. 

If  you  have  an  idea,  don't  be  afraid  to  try  it 
out.  You'll  never  know  what  it  is  worth  until 
you  try.  More  good  ideas  perish  than  ever  see 
the  light  of  day  just  for  the  want  of  action. 
When  a  good  idea  strikes  you,  get  busy  on  it 
at  once.  Don't  wait  for  a  more  convenient  time, 
don't  be  talked  out  of  it,  try  it  out.  Strike 
while  the  iron  is  hot.  Ideas  are  rare  inspira 
tions.    Seize  hold  of  them  and  act. 

If  you  are  in  earnest,  seize  this  very  minute. 
"What  you  can  do,  or  believe  you  can,  begin  it. 

I  don't  want  to  convey  the  idea  that  new 
things  should  be  rushed  into  without  any  con- 
sideration. No  thought  in  such  matters  is  worse 
than  too  much  thought.  The  wise  man  will  in- 
vestigate and  study  well  each  new  undertaking 
before  he  engages  in  it.  He  will  weigh  very 
carefully  the  chances  of  success  over  failure,  and 
then  decide,  and  once  his  decision  is  made,  he 
will  stick  to  it.  If  the  decision  is  favorable  to 
the  attempt,  he  will  cast  to  the  wind  all  further 
hesitation  and  doubt,  and  devote  himself  heart 
and  soul  to  the  task.  There  will  be  no  turning 
back,  no  weak  vacillation,  but  a  determined  reso- 
lution to  put  the  thing  through  to  a  successful 
conclusion.  And  let  it  be  remembered,  new 
things  do  not  usually  succeed  at  the  start.  There 
is  generally  a  lot  of  disappointment  and  grief 
mixed  up  with  them  before  they  are  made  to  go. 
And  here  comes  the  test  of  pluck.  The  average 
man  lets  go  too  soon.  Discouragement  and  dis- 
appointment force  him  out.  It's  the  man  with 
confidence  and  pluck  that  hangs  on. 

It's  wonderful  how  great  is  the  power  of 
pluck.  Every  man  who  harS  conquered  success, 
in  whatever  calling,  has  possessed  it.  He  has 
been  full  of  the  courage  to  do,  and  the  pluck 
and  nerve  to  hang  on  until  it  is  done. 

Of  course,  you  may  get  knocked  out  for  a 


Taf  t  Was  Elected  Because 

he  had,  in  addition  to  natural  ex- 
ecutive ability,  a  side  line  of 
policies  that  appealed  to  the 
people. 

By  the  same  token,  if  you 
want  to  succeed  and  earn  profits 
to  a  greater  extent  than  the  talk- 
ing machine  business  will  allow — 

— You  should  carry  a  side  line 
that  will  appeal  to  musical  people. 

Yes,  you  can  go  further,  but 
you  can't  fare  better  than  by  in- 
stalling our  line  of 


ODERN 
USICAl 
ERCHANDISE 


To  do  so  during  the  holiday 
season  means  a  quick  and  adequate 
return  and  a  constant  turn-over 
on  your  investment. 

No  goods  'will  be  in  such  de- 
mand as  musical  instruments  ;  no 
merchandise  will  tax  your  space, 
time,  te  Bper  and  bank  account  so 
little;  no  other  line,  not  even 
talking  machines,  will  net  you  the 
margin  of  profit  that  you  can  en- 
joy on  DURRO  VIOLINS,  BOWS 
and  STRINGS ;  LESTER  ACCOR- 
DEONS,  VICTORIA  GUITARS, 
MANDOLINS  and  BANJOS  and 
DUSS  BAND  HARMONICAS. 

Besides  bringing  you  a  con- 
si  s  t  e  n  1 1  y  profitable  business 
throughout  the  year,  these  brands 
will  attract  the  finer  class  of  trade 
and  spread  your  name  and  fame 
to  every  corner  of  the  town. 

Sit  down  now  and  write  for  our 
big  illustrated  catalog;  it's  yours 
with  our  compliments. 


Buegeleisen  &  Jacobson 

Sole  Importers 

113-115  University  Place 
NEW  YORK 


44 


THE  TALKING  MACHINE  WORLD. 


time.  The  best  of  men  do — but  it  doesn't  count 
as  long  as  you  do  not  stay  out.  Get  up  again 
take  a  fresh  hold,  and  go  at  it  harder  than  ever, 
with  renewed  energy  and  determination.  Re- 
member, disappointments  and  discouragements 
are  necessary  to  the  highest  development  of  our 
powers.  It  often  requires  some  great  disaster, 
some  overwhelming  opposition  to  discover  our 
real  strength  and  resource.  Such  obstacles  are 
a  test  of  our  worth.  If  we  go  down  under  them 
we  are  lost,  if  we  surmount  them  we  are  con- 
querors. Mistakes  you  may  make,  but  to  failure 
you  must  never  succumb. 


CINCINNATI'S  BUDGET  OF  NEWS. 


Noticeable  Improvement  Noted  in  Trade — Ex- 
tensive Wurlitzer  Advertising — Passing  of 
the  llsen  Co. — Sale  Held  Nov.  11 — Trouble 
With  National  Co. — Columbia  Horns  Save 
Lives  at  Fire — Wurlitzer  Co.'s  "Square  Deal" 
for  Dealers — Other  News  Worth  Noting. 


( special  to  The  Talking  Machine  Woria.  i 

Cincinnati,  O.,  Nov.  9,  1908. 

Talking  machine  trade  during  the  past  month 
showed  noticeable  improvement  over  the  month 
preceding.  This  is  the  report  from  the  dealers 
in  this  city,  and  in  the  face  of  the  election 
which  arrived  this  week  it  is  very  good  indeed. 
The  reason  for  the  pick-up  in  trade  is  attributed 
to  the  new  records  received  for  the  month  and 
to  the  energetic  advertising  of  the  dealers  urging 
prospective  buyers  to  get  busy.  The  "Wurlitzer 
Co.  were  leaders  in  the  advertising  field,  making 
their  ads.  up-to-date  with  the  political  verbiage 
of  the  hour.  The  outlook  for  this  month  seems 
very  good.  The  dealers  say  that  the  fall  trade  is 
picking  up  and  will  make  a  good  account  of 
itself  from  now  on  until  the  holidays. 

The  llsen  Co.  closed  their  doors  during  the 
past  month.  The  passing  of  this  well-known  firm 
is  a  matter  of  regret  to  the  trade  and  to  the 
many  friends  of  the  llsen  brothers,  both  of  whom 
are  well-known  business  men.  As  stated  in  last 
month's  issue,  Geo.  llsen  has  left  the  city  for  a 
six  months'  rest  at  Bat  Cave,  North  Carolina, 
stopping  at  the  Esmeralda  Inn.  The  firm  have 
been  in  the  hands  of  a  receiver  for  the  past  three 
months.  The  sale  will  take  place  on  "Wednesday, 
November  11,  at  the  storeroom,  615  Vine  street. 
The  receiver's  notice  of  sale  states  that  $25,000 
worth  of  sheet  music,  music  books,  copyrights, 
plates  and  titles,  photographs,  machines,  records, 
musical  instruments,  store  fixtures,  etc.,  are  up 
for  sale.  An  incident  of  the  receiver's  proposed 
sale  arose  this  week,  when  Scott  Bonham.  the 
receiver,  received  a  telegram  from  the  Edison 
Phonograph  Co.  ordering  him  to  stop  the  sale  of 
the  15,000  cylinder  phonographic  records,  claim- 
ing that  this  would  be  a  violation  of  the  jobbers' 
agreement,  threatening  to  sue  out  an  injunction 
if  necessary.  The  Edison  Co.'s  telegram  is  as 
follows:  "Proposed  auction  of  Edison  goods 
made  you  personally  liable  under  jobber's  agree- 
ment. Stop.  "Wire  decision."  Mr.  Bonham,  when 
seen  as  to  the  action  he  would  take,  said  that 
unless  something  more  drastic  than  telegrams 
were  received  he  proposed  to  go  ahead  and  sell 
the  stock  of  goods.  He  consulted  with  Judge 
Caldwell,  who  appointed  him,  and  has  his  advice 
in  the  matter.  The  sale  will  take  place  under 
the  auctioneer's  hammer,  "Wednesday,  November 
11.  It  is  thought  that  many  rare  bargains  will 
be  had  at  the  sale. 

S.  H.  Nichols,  manager  of  the  Columbia  Phono- 
graph Co.,  had  a  very  optimistic  report  to  make 
regarding  October  trade.  Speaking  of  the  whole- 
sale business,  he  said:  "I  have  been  making 
short  trips  each  week  throughout  the  territory, 
and  the  number  of  orders  received  has  more  than 
pleased  me.  I  find  the  dealers  very  enthusiastic 
over  the  Columbia  disc  and  Indestructible  rec- 
ords. These  are  proving  excellent  sellers  and 
very  naturally  the  dealers  think  well  of  them. 
I  would  say  that  October  business  was  booming, 
that  the  double  disc  records  have  taken  the  mar- 
ket by  storm.  The  trade  realizes  the  rossibllltles 
of  the  10-inch,  double-disc  records,  which  sell  at 
65  cents  each,  or  32V^  cents  per  selection,  bring- 


ing the  price  within  reach  of  the  masses  of 
people.  This  makes  each  selection  2%  cents  less 
than  a  35-cent  cylinder  record.  The  Indestruc- 
tible record  played  with  the  Columbia  high-ten- 
sion roproducer  is  being  received  enthusiastically 
by  the  trade,  for  they  recognize  the  superiority 
of  it  over  any  other  cylinder  record."  Mr. 
Nichols  went  on  to  say  that  the  retail  trade  is 
looking  up — is  getting  a  fall  move  on,  and  will 
soon  be  up  to  normal  proportions.  He  looks  for 
a  decided  improvement  all  along  the  line  from 
now  on.  He  thinks  that  the  pre-election  period 
retarded  local  trade  to  some  extent,  and  with  this 
out  of  the  way,  sees  more  business  ahead. 

The  Columbia  Phonograph  Co.  are  situated  just 
across  the  street  from  the  Neave  skyscraper 
building,  which  suffered  from  a  disastrous  fire,  on 
the  fourth  floor,  last  week.  The  hundreds  of 
tenants  of  this  building  above  the  fourth  floor 
found  themselves  cut  off  from  a  safe  exit  by 
the  fire  and  fiames,  which  raged  furiously,  send- 
ing great  volumes  of  heat  and  smoke  up  the  stair- 
ways and  elevator  shafts.  The  clamor  and  ex- 
citement of  the  fire  terrified  the  tenants,  many 
of  whom  were  women.  They  were  forced  to  lean 
far  out  of  the  windows  for  fresh  air,  and  were 
led  to  believe  that  the  only  escape  was  by  jump- 
ing from  these  windows.  The  surging  crowd 
below  on  the  street  yelled  for  them  to  be  patient, 
but  above  the  clamor  of  it  all  the  Columbia 
Phonograph  Co.  did  some  good  work  by  using  the 
megaphones  of  their  machines.  These  proved 
very  effective  and  are  known  to  have  restrained 
a  number  of  women  from  hurling  themselves  to 
the  street  below.  The  local  company  deserve  the 
commendation  and  praise  received  from  the  local 
fire  chief  and  the  local  papers. 

Manager  J.  H.  Dietrich,  of  the  "Wurlitzer  talk- 
ing machine  department,  had  this  to  say  of  local 
trade  during  October:  "The  talking  machine 
trade  in  Cincinnati  during  the  month  of  October 
was  extremely  satisfactory,  largely  owing  to  the 
efforts  of  the  Rudolph  "Wurlitzer  Co.  The  old 
and  tested  system  of  advertising  the  "Victor, 
namely,  by  recitals  at  various  clubs  and  social 
gatherings,  has  been  used  by  the  Rudolph  "Wur- 
litzer Co.  to  good  advantage,  and  a  correspon- 
dingly large  increase  in  the  sale  of  Victrolas  re- 
sulted. Mr.  Taft,  the  Cincinnatian,  furnished 
splendid  material  for  publicity,  as  the  Taft  family 
are  great  admirers  of  the  Victor  and  the  Red 
Seal  artists. 

"The  greatest  incident  of  the  month  was  the 
installation  of  an  Auxetophone  in  the  $1,000,000 
Sinton  Hotel.  The  Auxetophone  was  so  placed  that 
it  could  be  heard  throughout  the  immense  dining 
room  and  lobby,  and  created  quite  a  sensation. 


w. 


URLITZER 


UP-TO-DATE 

AUTOMATIC 
MUSICAL 

>V1TH  ^S10T 

yUMCHMENT 


Caruso  sings  there  nightly  and  is  applauded  to 
the  echo.  The  hotel  orchestra  accompanies  the 
Auxetophone. 

"There  has  been  one  big  grievance,  and  that 
has  been  the  shortage  of  Amberol  attachments 
and  records.  Some  hundreds  of  the  machines 
and  attachments  have  already  found  their  way 
into  Cincinnati,  but  these  seem  to  have  no  mate- 
rial effect  on  the  demand.  The  future  business 
in  the  new  style  Amberol  machines  and  records 
will  undoubtedly  prove  immense,  and  the  deal- 
ers only  hope  that  the  Edison  Co.  may  be  able 
to  get  a  quantity  of  these  goods  to  them  before 
Christmas." 

The  salesman  in  charge  of  the  retail  Edison 
department  of  the  Rudolph  "\\''urlitzer  Co.  is  the 
sorest  man  in  this  section,  the  Rudolph  "Wur- 
litzer Co.  allowing  him  no  more  or  less  of  the 
new  Edison  goods  than  they  allowed  any  of 
their  dealers.  This  gives  him  but  a  small  stock 
of  attachments  only,  and  he  is  now  busy  booking 
orders  for  future  delivery.  "When  these  goods 
will  be  delivered,  however,  is  questionable,  as 
the  company  will  supply  their  dealers  before 
allowing  their  retail  department  any  further 
supplies. 

The  Edison  salesmen  seem  to  regret  very 
much  that  the  Rudolph  'W'urlitzer  Co.  were  not 
exclusive  wholesalers  with  retail  stores  estab- 
lished under  fictitious  names.  In  this  event  they 
could  have  supplied  them  with  any  amount  of 
Amberol  records  and  attachments  and  at  the 
same  time  posed  to  the  dealers  as  exclusive 
wholesalers  who  do  not  retail. 

The  Rudolph  "Wurlitzer  Co.,  however,  have  been 
giving  the  retailer  a  square  deal.  The  trade  is 
rapidly  gaining  more  and  more  confidence  in 
the  firm  of  Rudolph  "Wurlitzer  Co.,  and  their 
wholesale  manager  has  acquired  a  reputation  for 
square  dealings  among  the  dealers  of  the  Central 
States  and  has  gained  the  confidence  and  per- 
sonal friendship  of  every  Edison  and  Victor 
dealer  located  in  this  territory. 


Money  is  a  good  thing,  but  Its  goodness  is  in 
its  moving,  its  circulating.  Thought  is  its  pro- 
pelling power;  remove  the  thought  and  the  cir- 
culation stops.  A  people  who  do  no  thinking 
would  have  no  use  for  money.  Money  can  exist 
'  only  where  thought  exists.  An  advertisement 
calls  for  money.  It  costs  money  to  begin  with, 
it  brings  money  to  end  with,  but  since  money 
is  moved  by  thought  the  advertisement  will 
move  it  in  proportion  to  the  thought  it  contains. 


"^'ork  your  field  thoroughly.  Keep  your  tools 
bright  by  using  them. 


World 


^lJBUIZER|VlLUTARYBANaf)RGAN- 


SUITylBlE 

FOI^  AIL 

PUBLIC 
PLACES 


THE  TALKING  MACHINE  WORLD. 


45 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH   AVENUE,    E.  P.  VAN  HARLINGEN,  MANAGER. 


Dealers  Accept  New  Propositions  Offered  by 
Big  Companies — Result  of  Election  Increases 
Optimism — Some  Recent  Visitors  of  Prom- 
inence— Will  Oakland  Pleased  With  Records 
— Scarcity  of  Amberol  Records  and  Attach- 
ments Relieved — 0.  E.  Goodwin  on  Trade 
Conditions — Better  Machines  Have  the  Call 
— Travelers  Make  Good  Reports — Columbia 
Business  Good — Increase  Facilities  for  Manu- 
facturing Economy  and  Perfection  Record 
Racks — New  Universal  Edison  Business 
Phonograph  Shown — Changes  at  Lyon  & 
Healy's — Hopkins  With  Oliver  Typewriter 
Co. — Fibre  Needles  Help  Record  Sales — Eck- 
land  in  New  Field — Otto  Gives  Political  De- 
bate With  Victor — Coon  Records  Cause 
Trouble — Other  Interesting  Trade  News  of 
the  Month  Worth  Recording. 


(Special  to  The  Talking  Macliine  World.) 

Chicago,  111.,  Nov.  7,  1908. 

While  tlie  trade  is  still  discussing  and  occa- 
sionally cussing  different  departures  announced 
by  the  big  companies  last  month,  a  more  philo- 
sophical attitude  has  taken  the  place  of  the 
state  of  mental  confusion  caused  by  the  prom- 
ulgation of  so  many  new  policies  and  revolu- 
tionary ideas.  The  feeling  is  now  quite  general 
that  while  many  of  the  new  propositions  may 
not  have  had  time  to  demonstrate  their  practi- 
cability, that  the  net  result  will  be  a  benefit  to 
the  trade,  adding  thereto  virility  and  new  inter- 
est on  the  part  of  the  public. 

The  spirit  of  optimism  which  has  been  gradu- 
ally growing  in  the  trade  concerning  a  return 
to  normal  business  conditions  has  received  a 
decided  stimulus  as  the  result  of  the  national 
election.  While  it  is  possible  that  the  jubilant 
reports  in  the  dailies  of  the  resumption  and  ac- 


tivity in  lines  that  have  been  especially  de- 
pressed, and  regarding  the  immediate  starting 
of  new  enterprises,  may  be  more  roseate  than 
the  facts  justify,  there  are  evidences  of  new  life 
on  every  side.  In  the  calking  machine  trade  a 
considerable  amount  of  business,  held  back  pend- 
ing the  election,  is  already  coming  to  hand,  and 
all  the  important  houses  here  believe  that  the 
last  impediment  to  a  fine  fall  and  winter  busi- 
ness has  been  removed. 

Lawrence  McGreal,  of  Milwaukee,  was  in  the 
city  on  Thursday  of  this  week.  His  genial  coun- 
tenance was  as  radiant  as  ever,  and  he  ex- 
pressed himself  as  very  happy  over  the  trade 
outlook. 

Oliver  Jones,  credit  manager  for  the  Victor 
Talking  Machine  Co.,  spent  a  few  hours  in  Chi- 
cago on  Friday  of  last  week  and  called  on  the 
principal  Victor  distributere. 

Will  Oakland,  one  of  the  latest  additions  to 
the  Edison  galaxy  of  artists,  and  who  is  now 
traveling  with  the  Cohan  &  Harris  minstrels, 
was  a  visitor  at  both  Wurlitzer's  and  Lyon  & 
Healy's  recently.  He  listened  with  interest  to 
all  his  records,  some  of  which  he  had  not  heard 
since  his  seance  in  the  Edison  laboratories.  He 
related  in  a  vivid  manner  his  experiences  with 
the  music  committee,  who  in  some  instances 
made  him  sing  the  same  selections  as  many  as 
seven  times  before  they  were  satisfied  with  the 
results.  He  was  highly  impressed  with  the 
efforts  of  the  company  to  secure  the  most  per- 
fect results. 

Sam  Wade,  one  of  the  best  mechanical  ex- 
perts in  the  talker  line  in  the  West,  has  been 
put  at  the  head  of  the  repair  department  of  the 
Talking  Machine  Co.  Mr.  Wade  is  the  inventor 
of  a  new  device  for  pointing  B.  &  H.  fiber  needles 
and  he  has  turned  it  over  to  the  Talking  Ma- 


chine Co.,  who  will  manufacture  it  and  have  it 
ready  for  the  market  in  a  short  time. 

E.  C.  Plume,  western  wholesale  manager  for 
the  Columbia  Phonograph  Co.,  believes  that  the 
election  of  Mr.  Taft  will  restore  business  con- 
ditions to  a  sound  basis.  "This  is  the  first  case 
in  history,"  said  Mr.  Plume,  "when  the  party 
in  power  during  a  financial  panic  has  been  vic- 
torious at  the  succeeding  election.  Personally, 
I  look  forward  to  the  most  prosperous  year  that 
the  trade  has  known.  I  have  already  taken 
several  good  orders  from  customers,  who  said 
they  would  not  buy  except  in  a  hand-to-mouth 
manner  unless  the  election  resulted  in  a  Repub- 
lican victory." 

Edward  J.  Melick,  who  has  been  handling  Vic- 
tor, Columhia  and  Edison  goods  at  1220  South 
40th  avenue,  near  12th  street,  for  the  past  two 
years,  has  moved  to  larger  quarters  at  2055 
West  12th  street.  In  his  new  location  he  ex- 
pects to  devote  considerable  attention  to  pianos 
and  other  musical  instruments. 

The  day  after  election,  George  N.  Nisbett, 
manager  of  the  wholesale  department  of  Babson 
Bros.,  received  an  order  four  times  as  large  as 
any  he  had  received  from  the  same  dealer  for 
several  months.  Across  the  top  of  the  order 
was  written,  "How  is  this  for  the  day  after 
election." 

The  business  on  Amberol  records  has  now  as- 
sumed the  proportions  that  the  initial  orders 
indicated.  The  scarcity  of  machines  with  the 
new  equipment  and  of  the  attachment  for  old 
machines  has  been  relieved  the  past  week. 
Lyon  &  Healy  received  a  few  days  ago  two  car- 
loads of  machines  and  have  a  large  shipment  of 
attachments  now  on  the  way.  Other  jobbers 
are  likewise  getting  in  shape  to  supply  the  trade. 

In  speaking  of  trade  conditions,  C.  E.  Good- 


THE  ECONOMY 
RECORD  BACK 

FOR  HOME  USE 

A  Radical  Departure 


Marks  a  Ilevolution  in  Home 
J^ecord  Storage 


No   handling  of   several   records     Especially  Adapted  lorj the  DouWc  Face  discs 

to  get  the  one  you  wish. 

The  index  number  leads  you 
direct  to  the  record  you  want. 

The  characteristics  are  neatness, 
cleanliness,  portability  and  great 
utility. 


RETAIL  PRICES 

Rack  for  10-inch  Records  . 
Rack  for  12-incli  Records  . 
Rack  for  InserUon  la  Cabinet 


$3.50 
3.75 
1.50 


Can  be  either  placed  on  under 
shelf  of  table  or  suspended  from 
picture  moulding;  or  is  adapted  by 
special  fixtures  for  insertion  in  ex- 
isting cabinets. 

The  Perfection  is  a  rack  similar 
to  the  Economy  but  less  ornamental 
and  therefore  cheaper.  Price  $1.50, 
for  rack  holding  lo-in.  records,  $1.75 
for  i2-in.  rack. 


R.  H.  JONES 

Patentee  and  Sole 
Manufacturer 

1-17  Bryan  Place,  CHICAGO,  ILL. 


46 


THE  TALKING  MACHINE  WORLD. 


Forty-five  years'  experience  in  con- 
ducting the  largest  general  music 
business  in  the  world  has  given  us 
some 

ORIGINAL  IDEAS 

m  regard  to  filling  orders. 

IN  THE  HRST  PLACE,  our  vast  Victor 
and  Edison  stock  is  all  on  one  floor. 

IN  THE  SECOND  PLACE,  this  depart- 
ment has  its  own  force  of  packers. 

IN  THE  THIRD  PLACE,  orders  go  only 
into  hands  of  experienced  men. 

Therefore,  when  you  send  orders  to 
us,  you  may  count  upon  the  utmost 
speed  in  the  handling  of  them.  Some 
orders  are  in  the  house  a  little  over  an 
hour,  others,  more  complex,  may  take 
half  a  day,  but  no  order  is  neglected 
for  even  a  short  time.  If  you  send 
your  orders  to  Lyon  &  Healy,  and 
your  competitor  sends  his  orders  to 
some  slower  house,  it  is  only  a  matter 
of  time  before  you  will  get  the  cream 
of  the  trade  in  your  town. 

Your  customers  want  what 
they  want  when  they  want  it. 


CHICAGO 


THE  TALKING  MACHINE  WORLD. 


47 


win,  of  Lyon  &  Healy,  said:  "Now  that  the 
election  is  out  of  the  way,  the  people  who  have 
voted  so  unanimously  with  a  view  of  restoring 
prosperity  will  undoubtedly  give  tangible  evi- 
dence of  their  confidence.  I  see  no  good  reason 
why  conditions  should  not  steadily  improve. 
Now  that  the  Edison  Co.  are  able  to  supply  the 
new  Amberol  goods,  I  look  for  a  big  demand. 
The  Victor  business  has  shown  marked  improve- 
ment even  in  the  last  month  or  so.  The  Victor- 
Victrola  is  going  to  make  many  talking  machine 
dealers  rich.  The  idea  that  Victrolas  could  be 
sold  only  to  the  very  wealthy  has  been  proved 
fallacious.  Why  it  should  have  been  entertained 
is  a  problem.  People  that  can  afford  to  pay 
from  $350  to  $400  for  a  piano  will  not  hesitate 
to  buy  a  Victrola  when  the  matter  is  properly 
placed  before  them. 

"Yes,  the  effect  of  the  election  is  already  ap- 
parent," said  Arthur  D.  Geissler,  general  man- 
ager of  the  Talking  Machine  Co.  "On  Thurs- 
day, the  second  day  after  the  election,  our 
orders  were  double  those  of  any  day  for  a  year 
past.  We  got  one  order  for  six  machines  and 
three  each  of  the  new  Victor  double-sided  rec- 
ords from  a  dealer  we  had  not  heard  from  for 
a  month.  At  the  bottom  was  the  significant  in- 
dorsement, 'Hurrah  for  Taft." "  Mr.  Geissler 
had  the  pleasure  recently  of  shipping  two  car- 
loads of  the  "cabinets  that  match"  to  the  coast. 
The  second  lot  is  already  nearly  exhausted,  and 
the  way  in  which  orders  are  coming  in  indicates 
a  sensational  success  for  the  new  departure. 

J.  E.  Fitzsimmons,  who  travels  in  western 
territory  for  Rudolph  Wurlitzer  &  Co.,  has  just 
returned  from  a  trip  through  Kansas.  He  says 
that  trade  with  the  talking  machine  dealers  has 
been  gradually  increasing  since  Sept.  1.  The 
trade  is  in  good  condition,  as  they  have  been 
this  year  restricting  their  instalment  trade  to 
people  of  undoubted  ability  to  pay,  have  been 
pushing  the  better  class  of  machines,  and  while 
the  volume  of  trade  has  been  less,  dealers  have 
been  generally  satisfied  with  the  net  outcome. 
They  are  all  very  optimistic  and  generally  look 
for  not  only  a  thoroughly  good  holiday  business, 
but  a  strong  trade  throughout  the  winter. 

At  the  Columbia  Co.'s  headquarters  at  88 
Wabash  avenue  there  is  not  the  slightest  skepti- 
cism regarding  the  success  of  the  double-faced 
record.  The  proposition  has  certainly  started 
out  with  a  boom.  District  Manager  W.  C.  Fuhri 
says  that  the  factory  is  now  running  literally 
night  and  day  in  the  record  department,  as 
double  shifts  are  being  run.  Down  in  the  retail 
department  the  only  complaint  is  that  they  can- 
not get  goods  rapidly  enough  to  supply  the  de- 
mand. The  total  business  done  by  the  Chicago 
office  of  the  Columbia  Co.  for  October  was  practi- 
cally double  that  of  September,  which  showed 
an  increase  over  August. 

R.  H.  Jones,  manufacturer  of  the  Economy  and 
Perfection  record  racks,  reports  that  the  demand 
for  his  product  has  developed  to  such  an  extent 
as  to  make  the  immediate  enlargement  of  his 
manufacturing  facilities  necessary.  This  has 
been  arranged  for,  and  by  the  time  that  this  copy 
of  The  World  is  in  the  trade,  he  expects  to  be 
in  a  position  to  fill  all  orders  the  day  received. 
These  record  racks,  the  character  of  which  can 
be  understood  at  a  glance,  from  the  cuts  printed 
elsewhere,  are  particularly  adapted  to  the  new 
double-faced  record.  Mr.  Jones  will  shortly 
present  to  the  trade  a  new  cabinet  of  great 
merit,  both  in  respect  to  economy  of  space  and 
storage  facility  and  from  an  artistic  viewpoint. 
It  will  embrace,  of  course,  the  Economy  record 
rack  principle. 

The  new  Universal  Edison  business  phono- 
graph is  now  on  exhibition  at  the  offices  of  the 
Business  Phonograph  Co.,  of  Chicago,  in  the 
First  National  Bank  building,  and  Manager 
Edwin  C.  Barnes  considers  it  the  most  revolu- 
tionary departure  ever  made  in  dictation  ma- 
chines. The  new  type  sells  for  $85,  but  is 
equipped  with  A.  D.  C.  motor,  which  is  adjust- 
able for  either  direct  or  alternating  current,  re- 
gardless either  of  cycles  or  voltage. 

George  E.  Griswold  left  on  October  31  with 
his  family  for  Los  Angeles,  where  he  will  spend 


a  couple  of  months  at  least  before  considering 
the  matter  of  entering  the  business  arena  again. 

James  L  Lyons,  the  youthful  veteran  in  the 
talking  machine  jobbing  business,  returned  a 
couple  of  weeks  ago  from  New  Orleans,  in  the 
interests  of  the  New  Orleans  Talking  Machine 
Co.,  the  prosperous  retail  concern  in  which  he  is 
interested.  "Business  in  New  Orleans  is  not 
booming,"  said  Mr.  Lyons,  "and  the  reason  of 
this,  in  my  opinion,  is  that  cotton  is  still  being 
held  for  higher  prices,  and  this  causes  some- 
thing of  a  shortage  in  money.  From  talks  with 
business  men  in  staple  lines  I  came  to  the  con- 
clusion that  the  talker  dealers  are  getting  con- 
siderably more  than  their  logical  share  of  the 
public  patronage."  The  window  displays  being 
made  at  the  Lyon  headquarters,  265  Fifth  ave- 
nue, this  city,  are  worthy  of  note.  Some  time 
ago  he  secured  a  hundred  miniature  horns  with 
brass  bells,  made  for  sample  purposes.  He  has 
literally  trimmed  his  window  with  these,  and 
especially  at  night,  when  they  reflect  the  rays  of 
the  electric  light,  the  effect  is  very  striking. 
This  house  is  a  strong  believer  in  the  side  line 
proposition  for  talking  machine  dealers,  and  a 
full  line  of  the  Ikonograph  moving  picture  ma- 
chines, as  well  as  stereopticons,  post  card  pro- 
jectors and  photographic  supplies  are  shown  in 
the  windows,  as  well  as  talking  machines,  cabi- 
nets and  accessories. 

George  W.  Lyle,  general  manager  of  the  Co- 
lumbia Phonograph  Co.,  who  was  in  Chicago 
early  last  month,  has  since  made  a  circle  of  the 
West,  visiting  the  principal  distributing  points 
on  the  coast,  and  is  now  at  New  Orleans,  from 
whence  he  will  go  to  New  York  by  way  of  At- 
lanta, Ga. 

The  recitals  in  Victor  Hall,  at  Lyon  &  Healy's, 
have  been  suspended  for  a  week  or  so  on  account 
of  extensive  changes  being  made  on  the  first 
floor  of  the  big  store.  When  completed,  Joe 
Vasey,  in  charge  of  retail  machine  sales,  will 
have  two  salesrooms  adjoining  Victor  Hall,  in- 
stead of  one,  as  heretofore.  The  partition  be- 
tween the  two  rooms  will  be  partly  of  glass, 
enabling  Vasey  to  keep  his  eye  on  both  rooms 
at  once,  and  the  advantage  in  being  able  to 
handle  a  rush  of  customers,  especially  during  the 
holiday  season,  will  undoubtedly  more  than 
justify  the  expense  and  trouble  entailed  in  mak- 
ing the  new  arrangement. 

C.  J.  Hopkins,  who,  after  many  years  spent 
in  the  foreign  service  of  the  Columbia  Phono- 
graph Co.,  during  which  period  he  had  been 
instrumental  in  working  up  the  company's  trade 
in  all  parts  of  the  Globe,  has  returned  to  Chicago 
and  assumed  charge  of  one  of  the  two  divisions 
of  the  sales  department  of  the  Oliver  Typewriter 
Co.  The  World  readers  are  familiar  with  Mr. 
Hopkins'  experiences  in  South  America,  through 
his  contributions  to  this  paper  from  time  to 
time,  and  they  will  be  glad  to  know  that  he  has 
promised  your  representative  an  article  on  the 
general  characteristics  of  the  South  American 
trade,  together  with  his  observations  regarding 
its  future,  as  soon  as  he  can  spare  time  to  pre- 
pare it. 

C.  E.  Goodwin,  manager  of  the  talking  machine 
department  of  Lyon  &  Healy,  comes  honestly  by 
the  architectural  artistic  talents  evidenced  in 
the  arrangements  and  decorations  of  the  new 
quarters,  which  were  described  and  illustrated 
in  these  columns  last  issue.  Not  only  is  Mr. 
Goodwin's  father  a  famous  artist,  but  his  mother, 
Mrs.  Belle  Goodwin,  is  represented  in  the  annual 
exhibition  of  oil  paintings  by  American  artists, 
now  in  progress  at  the  Art  Institute  in  Chicago. 
She  contributes  a  study  in  still  life  entitled 
"California  Berries."  The  coloring  and  treat- 
ment are  exquisite,  and  the  little  picture  is  at- 
tracting marked  attention  from  the  crowds  o*' 
art  lovers  who  throng  the  building  during  the 
present  notable  exhibition. 

Manager  E.  H.  Uhl,  of  the  Chicago  house  of 
Wurlitzer,  said:  "The  trade  outlook  is  very 
promising,  in  my  opinion.  Our  sales  have  shown 
a  moderate  increase  each  month  this  fall  over 
the  preceding  month,  and  I  believe  that  the  elec- 
tion of  Mr.  Taft  was  the  only  thing  needed  to 
fully  reinstate  confidence.    Dealers  are  now  or- 


dering with  more  freedom  than  at  any  time  this 
year,  and  I  fully  look  for  a  much  larger  business 
in  November  and  December  than  in  the  corre- 
sponding months  of  1907."  Mr.  Uhl's  friends  will 
be  glad  to  know  that  his  wife,  who  has  been  ill 
for  some  time,  successfully  underwent  an  opera- 
tion this  week  and  is  now  believed  to  be  fully 
on  the  road  to  complete  recovery. 

Some  remarkable  facts  are  given  in  the  adver- 
tisement of  the  B.  &  H.  Fibre  Mfg.  Co.  in  this 
issue.  Think  of  it — 2,500  records  sold  to  Ave  cus- 
tomers through  the  influence  of  the  fiber  needle. 
Who  over  heard  of  a  needle  influencing  sales? 
But  that  is  exactly  what  the  B.  &  H.  is  doing. 

J.  W.  Harrison  has  retired  from  the  Boyd, 
Harrison  Co.,  dealers  in  electric  pianos,  and  is 
traveling  in  Texas  for  the  Consolidated  Adjust- 
ment Co.,  of  this  city.  Mr.  Harrison  is  well 
known  in  the  talking  machine  trade,  and  started 
and  managed  a  talker  department  of  the  Cable 
Company. 

O.  W.  Eckland,  formerly  instalment  manager 
for  the  Chicago  office  of  the  Columbia  Co.,  but 
who  has  been  operating  recently  from  Detroit, 
has  resigned  from  the  service  and  last  week 
opened  offices  at  1110  Heyworth  building,  as  sales 
manager  for  J.  W.  Meaker,  of  Detroit,  for  whom 
he  will  market  a  new  patent  salt  shaker.  This 
sounds  funny,  but  the  shaker  is  a  dandy,  and 
0.  W.  has  already  secured  orders  from  some  of 
the  biggest  jobbers  in  the  West.  He  is  now 
organizing  a  force  of  missionary  men. 

John  Otto,  the  retail  manager  of  the  talking 
machine  department  of  the  Chicago  house  of 
Rudolph  Wurlitzer  Co.,  gave  a  Victor  recital  be- 
fore Everett  Council,  of  the  National  Union, 
prior  to  the  election,  which  involved  a  novel  use 
of  the  Bryan  and  Taft  records.  Notices  were 
sent  to  the  members  that  Bryan  and  Taft  would 
be  heard  in  debate  and  the  announcement 
brought  forth  a  record-breaking  attendance.  By 
way  of  an  opener  the  Lucia  Sextette  was  played. 
Next,  Bryan's  record  on  the  trust  question  was 
put  on,  and  immediately  succeeding  it  came  Taft 
on  "What  Constitutes  an  Unlawful  Trust."  After 
another  musical  number  Taft  was  heard  on 
"Labor  and  Its  Rights"  and  Bryan  on  "The 
Labor  Question."  This  plan  was  followed 
throughout  the  program,  the  two  candidates 
being  pitted  against  each  other  when  the  record 


TWO  MISSING  LINKS 


This  New  All-Metal  Ball-Joint  Horn 
Connection  is  BEYOND  A  DOUBT  the 
Missing  Link  between  the  Phonograph  and 
Horn.    Retails  at  50  cents. 


Ta  T|0o|0T*C  that  cannot  be  supplied  by  their 
lU  l/Calvl  8)  jobber,  we  wiU  send  this  new 
connection  in  1  dozen  lots,  PREPAID,  at  $3.60. 

Kreiling  &  Company 

Inventors  and  Sole  Manufacturers 
North  40th  Ave.  and  Le  Moyne  St. 
CHICAGO,  U.  S.  A. 


48 


THE  TALKING  MACHINE  WORLD. 


iDioroved 


New 


No.  T84,  Open 


Records  lay  flat  to  keep  them  FROM  WARPING.  Slielves  lined 
on  both  sides  with  soft  green  felt  to  PREVENT  SCRATCHING, 
and  especiaUy  adapted  for  the  DOUBLE  FACE  RECORDS. 
Compartments  are  made  to  hold  one  disc  only  so  same 
may  be  FOUND  INSTANTLY.  Each  shelf  is  numbered  to  cor- 
respond with  index  card,  which  we  furnish  with  cabinets. 

SALTER  MFG.  CO. 

102  to  108  N.  Oakley  Avenue  CHICAGO,  ILL. 

IF  YOUIHAVE  NOT  GOT  OUR  LATEST  CATALOGUE  SEND  FOR  IT  TO-DAY 


Our  new 

Cylinder 

Cabinets 

wiU  hold 

ALL 

MAKES 

of  Records 

in  the 

Original 

Carton 

Boxes 


Cabinets 

Wanted 

for  the 

Holidays 

should  be 

ORDERED 

NOW 


No.  T85,  Open 


THE  TALKING  MACHINE  WORLD. 


49 


subjects  permitted.  All  of  the  Bryan  and  Taft 
records  were  given  and  the  program  closed  with 
Bryan  on  "Immortality."  The  "debate"  was  a 
success  and  the  applause  was  frequent.  An  ap- 
propriate wind-up  was  made  in  a  straw  vote. 
Mr.  Otto  has  already  sold  three  high-grade  Vic- 
tor machines  to  members  of  the  audience. 

C.  N.  Post,  formerly  of  Lyon  &  Healy,  left 
this  week  for  Pasadena,  Cal.,  whence  his  family 
had  preceded  him.  He  will  make  his  home  in 
the  California  town  in  the  future. 

J.  M.  Secoy,  of  Hoopston,  111.,  was  in  the 
city  last  week  and  arranged  to  become  an  Edi- 
son dealer,  buying  his  opening  stock  from  Mr. 
Siemon,  of  the  Wurlitzer  Co. 

Amberol  V.  Chandler,  B.  P.  P.,  has  had  the 
State  of  Illinois  added  to  his  territory.  He  can- 
not devote  as  much  time  to  his  Chicago  friends 
as  formerly,  but  the  amount  of  Amberol  truth 
he  can  concentrate  in  a  five  minutes'  talk  is  awe- 
inspiring.  From  this  it  must  not  be  deduced 
that  Chandler  is  a  salesman  of  the  "talk  only" 
kind.  His  sincerity  is  as  deep  as  his  melting 
smile,  and  he  is  producing  good  results  for  the 
company  he  represents. 

L.  Kean  Cameron  is  working  the^  impresario 
racket  when  he's  not  selling  talking  machines. 
He  is  the  business  manager  for  a  big  produc- 
tion of  "Mignon"  to  be  given  at  the  Illinois 
Theater  on  the  afternoons  of  Dec.  15  and  17. 
The  very  best  professional  talent  obtainable  in 
Chicago  will  be  utilized.  Among  the  principals 
will  be  Mary  Hissam  De  Moss  and  William 
Beard. 

Coon  song  records  should  be  handled  with  the 
same  care  and  tact  as  a  dynamite  bomb,  accord- 
ing to  the  experience  of  a  Chicago  retail  sales- 
man. The  story  in  point  happened  some  years 
ago  when  Nubian  melodies  of  the  "Just  Because 
She  Made  Those  Goo-Goo  Eyes"  and  "Rufus  Ras- 
tus  Johnson  Brown"  were  at  the  height  of  their 
popularity.  A  gentleman  of  Teutonic  origin 
came  into  the  store  where  the  relater  was  em- 
ployed and  confessed  to  a  predilection  for  "coon" 
songs.  The  salesman  told  him  the  names  of  all 
those  in  stock,  but  after  each  statement  the 
customer  said,  "Nein,  nein,  I  haf  gottid."  He 
was  drifting  toward  the  door  when  the  talker 
man  happened  to  see  another  record,  the  last  of 
its  kind  in  stock,  and  shouted  out  its  title  to 
the  disappearing  Teuton  as  follows:  "If  You 
Haven't  Got  the  Money  You  Needn't  Come 
'Round."  The  gentleman  turned  around  in  a 
hurry  and  came  thundering  back  down  the  aisle. 
"Gott  in  Himmel!  Donner  und  Blitzen!"  vocifer- 
ated he.  "I  vant  you  to  oonderstand,  mein 
frent,  I  haf  enough  money  to  py  oud  dis  whole 
tam  blace."  Suiting  the  action  to  the  word,  he 
pulled  out  a  handful  of  silver  from  one  trousers 
pocket  and  a  big  roll  of  bills  from  the  other. 
The  tactful  salesman  carefully  explained  the 
matter  to  the  man,  who  showed  himself  not  de- 
void of  a  sense  of  humor  when  he  understood 
things.  Furthermore  he  bought  the  "If  You 
Haven't"  record  and  became  a  good  customer 
of  the  house. 


SHIPPERS  OF  GOODS  SHOULD  NOTE 

The  Importance  of  Being  Cautious  in  Giving 
Receipts  for  Shipments— Given  too  Freely. 


Talking  machine  dealers,  especially  if  they 
handle  side  lines  will  find  it  decidedly  to  their 
advantage  to  observe  caution  in  giving  receipts 
for  shipments,  thereby  making  it  much  easier  to 
trace  and  recover  for  shortages. 

At  present  it  seems  as  though  receipts  are 
given  too  freely,  especially  by  authorized  dray- 
men. It  is  the  common  practice  with  railroad 
agents  at  all  stations  (large  or  small)  to  take 
receipts  for  goods  at  the  time  the  freight  bill 
is  taken  up  in  exchange  for  their  receipt  for 
freight  charges.  The  exchange  usually  takes 
place  at  the  cashier's  or  agent's  window  before 
the  party  signing  the  receipt  knows  whether  the 
shipment  has  arrived  or  not  or  what  condition 
the  packages  are  in. 

The  receipt  remains  in  the  agent's  office,  and  if 
a  shortage  is  discovered  by  the  draymen  he  is 


invariably  told  the  missing  goods  will  arrive  on 
the  next  train.  The  drayman  should  then  insist 
on  a  notation  being  made  on  his  freight  bill  and 
a  corresponding  notation  on  the  receipt  he  has 
signed. 

It  is  next  to  an  impossibility  to  get  an  agent  to 
make  a  notation  of  shortage  or  damage  on  a 
freight  bill,  and  with  a  promise  that  the  short- 
age will  soon  show  up,  or  if  a  claim  is  pre- 
sented for  damage  it  will  be  paid,  as  he  has 
a  record  of  the  shipment  in  his  file,  the  matter 
is  dropped. 

The  consignee,  being  unable  to  check  up  his 
invoice,  deducts  the  amount  of  shortage  from  his 
remittance.  The  bookkeeper  then  writes  for  an 
explanation  and  is  informed  certain  goods  are 
checked  short. 

The  matter  is  then  placed  in  the  hands  of 
the  Claim  Department,  which  writes  for  further 
particulars  and  asks  for  the  freight  biU  cover- 
ing, upon  receipt  of  which  claim  is  made  against 
the  railroad  company  in  behalf  of  the  consignee. 

In  due  time  the  papers  are  returned  to  claim- 
ant with  letter  stating,  "Upon  investigation  we 
find  we  hold  clear  receipt,  and  claim  is  respect- 
fully declined."  Then  follow  a  long  drawn  out 
controversy  and  a  final  adjustment,  which  is 
usually  unsatisfactory  to  one  or  the  other  party. 

Shippers  as  a  rule  are  ever  ready  and  willing 
to  assist  customers  in  recovering  any  loss  sus- 
tained at  the  hands  of  the  railroad  companies, 
but  it  should  be  borne  in  mind,  says  a  writer  in 
"The  Iron  Age,"  1.  That  a  clear  receipt  from 
the  railroad  company  to  the  party  making  the 
shipment  releases  the  shipper  in  full  from  any 
responsibility  for  the  delivery  of  the  goods.  2. 
That  if  the  consignee  has  given  a  clear  receipt  to 
the  railroad  company  before  a  full  delivery  of 
the  goods  has  been  effected,  the  railroad  com- 
pany is  thereby  placed  in  position  to  claim  full 
delivery  and  decline  to  entertain  the  claim.  All 
parties  receiving  shipments  can  therefore  see 
the  great  importance  of  being  sure  that  only  such 
goods  as  are  received  are  receipted  for. 


A  "LIVE"  VICTOR  TRADE=MARK. 

E.  T.  Van  de  IVIark,  of  Chicago,  The  Owner 
of  a  Fox  Terrier  Who  Loves  the  Victor. 


(Tipecial  to  The  Talking  Machine  World.) 

Chicago,  111.,  Nov.  7,  1908. 
The  accompanying  illustration  shows  Victor, 
the  live  trade-mark,  owned  and  featured  by  E.  T. 


Van  de  Mark,  who  does  business  under  the  name 
of  the  South  Side  Headquarters,  at  612  43d 
street.  The  cut  shows  Victor  listening  to  a 
Caruso  record  played  on  a  Victrola,  but  his  usual 
stunt  is  sitting  in  true  trade-mark  fashion  before 
a  Victor  111  in  the  window  of  the  store.  The 


dog  has  black  ears,  black  tail,  and  is  a  terrier 
with  a  dash  of  bull.  This,  of  course,  is  symbolic 
of  the  attitude  of  the  Victor  Co.  toward  price- 
cutting  and  various  other  things. 


FIBRE  NEEDLE  RECUTTER. 


A  Clever  Device  Being  Placed  on  the  Market 
by  the  Talking  Machine  Co. 

The  accompanying  illustration  shows  an  in- 
genious and  convenient  device  for  recutting  the 


B.  &  H.  fiber  needle.  As  will  be  noted,  it  oper- 
ates in  the  same  manner  as  a  dating  stamp. 
The  needle  is  inserted  in  the  triangular  hole  in 
the  side  of  the  cutter,  with  the  polished  side  of 
the  needle  down.  Press  down  on  the  plunger 
and  the  machine  makes  a  perfect  point.  The 
fiber  needle  can  be  repointed  ten  or  eleven  times 
and  as  the  consumer  pays  ?1  a  box  of  250  fiber 
needles,  he  practically  gets  2,500  needles  for  his 
money  when  this  device  is  used.  This  cutter  is 
the  invention  of  S.  O.  Wade,  of  Chicago,  and  will 
be  manufactured  and  marketed  by  the  Talking 
Machine  Co.,  of  that  city. 


"THE  WURLITZER  VICTOR  NEWS." 

The  Rudolph  Wurlitzer  Co.,  of  Cincinnati  and 
Chicago,  are  issuing,  monthly,  a  very  clever  little 
sheet  called  "The  Wurlitzer  Victor  News,"  which 
they  are  circulating  among  talking  machine  deal- 
er to  very  good  effect.  It  must  be  productive 
of  splendid  results  in  bringing  Victor  business  to 
the  Wurlitzer  headquarters. 


Edison  Jobber 
Zonophone  Distributor 


New  Design 
Wooden 
Disc  Record 
Racks 


Wire 

Record 

Racks 


RECORD  CABINETS 

SPRINGS 

for  all  makes  and  size  machines 

"TIZ-IT"  ^""^  Ail-Metal  Horn  Connec- 
tion for  Cylinder  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


50 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  LOS  ANGELES. 

Dealers  Making  Preparations  to  Handle  Heavy 
Business — New  Departments  Opened — Exton 
Music  Co.  Open  With  Excellent  Line — Pease 
&  Foote  in  New  Quarters — Prosser  Closes 
Store — Victor  Line  Being  Strongly  Fea- 
tured— Geo.  W.  Lyie  a  Visitor — Other  News 
of  Trade  Interest. 


I  .>>l)ei  i:il  to  TUe  Talking  Machine  World.) 

Los  Angeles,  Cal.,  Nov.  2,  1908. 

If  the  plans  of  those  interested  in  the  trade 
are  consummated,  and  it  is  to  be  hoped  they 
will.  Southern  California  will  surely  do  a  much 
larger  talking  machine  business  than  hereto- 
fore. In  all  cases  dealers  are  making  greater 
preparations  than  ever  before.  Each  seems  to 
be  trying  to  outshine  the  other.  Many  are 
opening  new  departments,  while  others  are  mak- 
ing additions  to  their  present  quarters  and  plac- 
ing large  orders  for  machines  and  records. 

The  newest  store  is  that  of  the  Exton  Music 
Shop,  formerly  the  Exton  Music  Co.,  now  located 
at  216  West  Third  street  They  have  four  splen- 
did large  rooms  with  glass"  partitions,  which  ac- 
commodate their  Zonophone,  Edison  and  Victor 
business,  with  a  long  stock  room  running  the 
length  of  the  department  for  the  various  cata- 
logs of  records.  The  trade  has  opened  better 
than  they  expected,  and  is  expected  to  be  much 
greater  than  in  the  old  location. 

Pease  &  Foote  have  also  changed  their  ad- 
dress within  the  past  month,  and  are  now  located 
at  531  South  Spring  street,  where  they  have  a 
very  cozy  little  department. 

The  Wilej'  B.  Allen  Co.  have  met  with  great 
success  in  their  recently  added  talking  machine 
department,  and  have  already  made  a  number 
of  large  sales. 

Frank  Prosser,  proprietor  of  the  Standard 
Phonograph  Co.,  has  closed  his  store  here  and 
moved  to  Oakland,  where  he  will  open  up  under 
the  name  of  Oakland  Graphophone  Co. 


ECHO-TONE 


ONE  MODEL 

(Interchangeable   attachments   for  al 
leading  machines.) 


This  picture  attracts  YOil 

Hovsr  much  MORE  will  the  ACTUAL 
HORN  attract  YOUR  PATRONS? 


Ask  U8  to  explain  the  novel  plan  by  which 
we  are  interesting  dealers  everywhere. 

TH[  [CHO-TOII[  HORN  CO. 

Sole  Pnlcnircs  »nd  Manufai  (urcrw 

1 18-120  Park  Ave.      BROOKLYN,  N.Y. 


The  J.  B.  Brown  Music  Co.  report  considerable 
improvement  in  trade  lately.  A  number  of  large 
stores  have  opened  in  their  vicinity,  principally 
the  big  Hamberger  department  store. 

The  Burton  Music  Co.,  also  located  on  South 
Broadway,  are  doing  a  good  business  with  Co- 
lumbia goods.  It  is  not  long  since  they  opened 
a  talking  machine  department  in  connection 
with  their  piano  business. 

The  Geo.  J.  Birkel  Co.  have  opened  a  special 
room,  which  is  to  be  devoted  to  the  sale  of  Vic- 
trolas  and  high-priced  outfits.  They  are  now 
receiving  large  shipments  of  machines  and  rec- 
ords for  the  fall  trade. 

Billie  Fiske  has  had  a  big  increase  in  trade 
since  the  arrival  of  the  new  Amberol  records 
and  new  type  Edison  machines,  and  has  sold 
a  great  many  new  attachments  for  Amberol  rec- 
ords. 

The  Angelus  Talking  Machine  Co.  are  featur- 
ing the  I.  C.  S.  language  courses  with  great  suc- 
cess. 

Sherman,  Clay  &  Co.  have  received  a  large 
shipment  of  Victrolas,  of  which  they  have  al- 
ready sold  a  considerable  number.  The  demand 
for  this  instrument  is  destined  to  be  far  greater 
than  ever  before.  The  double-faced  Victor  rec- 
ords are  due  this  week,  and  although  no  great 
excitement  has  been  caused  by  their  announce- 
ment, most  of  the  dealers  have  ordered  a  stock 
of  them.  The  general  opinion  of  those  han- 
dling Victor  goods  is  that  the  double-faced  rec- 
ord will  in  no  way  interfere  with  their  business, 
as  so  far  no  great  trade  differences  have  been 
noticed,  except  that  the  failure  of  the  November 
list  of  new  selections  to  appear  has  caused  the 
retail  customers  to  question  as  to  whether  or 
not  there  would  be  new  issues  of  single-faced 
records,  especially  Red  Seal  records. 

The  Southern  California  Music  Co.  are  doing 
an  excellent  business,  both  wholesale  and  retail, 
and  are  carrying  into  effect  plans  for  a  number 
of  improvements.  Many  sales  of  Victrolas  have 
recently  been  made  and  a  large  order  for  these 
instruments  has  been  given.  Their  show  win- 
dow attracted  a  great  deal  of  attention  lately 
when  a  display  was  made  of  the  Edison  com- 
mercial systein  conducted  with  the  Edison  busi- 
ness phonograph,  which  is  referred  to  elsewhere. 

The  double  disc  has  been  the  main  factor  in 
the  business  done  by  the  Columbia  Phonograph 
Co.  Since  the  advent  of  this  new  product  they 
have  seen  a  good  increase,  their  local  house 
doing  more  business  in  one  day  than  in  four 
heretofore.  The  Indestructible  record  is  also  a 
big  figure  in  their  cylinder  business.  A  number 
of  new  dealers  for  exclusive  rights  have  placed 
large  orders,  and  many  more  are  expected  from 
the  amount  of  inquiries  received  daily. 

Geo.  W.  Lyle  recently  visited  this  city  and 
surrounding  country,  together  with  W.  S.  Gray, 
Coast  manager  for  the  Columbia  Co.  Mr.  Lyle 
was  highly  pleased  with  conditions  throughout 
the  country  and  says  the  Coast  is  holding  up 
its  end  exceedingly  well. 

L.  R.  Jones,  a  talking  machine  enthusiast  of 
this  city,  has  Invented  a  new  record-filing  album 
for  disc  records,  which  he  has  placed  on  the 
local  market  and  which  he  will  later  send  sam- 
ples of  to  applicants  in  distant  points. 

There  is  nothing  but  good  news  from  out-of- 
town  dealers.  Bates  &  Co.,  of  Santa  Barbara, 
have  just  stocked  a  complete  line  of  Columbia 
goods.  The  Southern  California  Music  Co.'s 
branch  store  in  the  same  city  have  done  an 
encouraging  business  in  the  suburbs. 

Geo.  P.  McKay  is  making  a  short  stay  in  this 
city,  bringing  from  Mr.  McKay's  Oceanside  store 
a  nice  order  for  Edison  goods. 

E.  J.  Fiske,  manager  of  the  Southern  California 
Music  Co.'s  talking  machine  deparlnicnt,  in  San 
Bernardino,  was  another  visitor. 

"Jim"  Wales  called  on  several  of  his  old  friends 
while  making  a  few  hours'  stay  In  this  city. 

Murray  K.  Hill,  whose  records  appear  in  the 
l''(li.soii  catalog,  while  iilaylng  an  engagement  at 
a  local  theater,  called  on  the  Edison  jobbers 
and  made  a  few  new  records  of  some  of  his  new 
songs. 

The  death  of  Chas.  Borgum,  which  occurred 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  PoUshed 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


Sept.  18  at  his  home  in  Seattle,  Wash.,  is  deeply 
lamented  in  the  trade  circles  here.  Mr.  Borgum 
was  a  prominent  figure  in  the  talking  machine 
business  of  the  Coast,  and  his  loss  is  severely 
felt  both  by  his  business  associates  and  his  many 
friends.  Last  year  he  returned  to  Seattle  from 
this  city  to  accept  a  position  but  was  taken  ill 
on  his  arrival  there. 


CAUTIOUS  MR.  EDISON. 


The  trustees  had  completed  a  beautiful  church 
building  with  a  high  spire  projecting  far  above 
any  other  neighboring  building.  When  it  was 
nearing  completion  the  question  arose,  should 
they  put  on  a  lightning  rod.  The  great  building 
had  strained  their  financial  resources  severely, 
and  one  party  on  the  board  was  of  the  opinion 
that  they  should  avoid  this  unnecessary  expense, 
supporting  their  economic  attitude  by  the  argu- 
ment that  to  put  on  a  lightning  rod  would  argue 
a  lack  of  trust  in  Providence.  Finally,  after 
much  debate,  it  was  decided,  as  Edison,  the  in- 
ventor, was  readily  accessible,  to  submit  the  ques- 
tion to  him.  Mr.  Edison  listened  gravely  to  the 
arguments  presented  pro  and  con.  "What  is 
the  height  of  the  building,  gentlemen?" 

The  number  of  feet  was  given. 

"How  much  is  that  above  that  of  auy  sur- 
rounding structures?"    The  data  were  supplied. 

"It  is  a  church,  you  say?" 

"Yes." 

"Well,"  said  Edison,  "on  the  whole,  I  should 
advise  you  to  put  on  a  lightning  rod.  Providence 
is  apt  at  times  to  be  a  little  absent-minded." — 
Saturday  Evening  Post. 


Be  in  the  business  game  to  be  a  winner,  but 
if  you  can't  win,  remember  the  next  best  thing 
is  a  good  loser.  The  world  hates  a  "quitter" 
and  a  "squealer,"  but  the  man  who  really  tries 
and  fails  is  helped  to  begin  again,  and  cheer- 
fully. 


THE  1010  SPECIAl 

150-Peg  Cylinder 

RECORD  CABINET 

IS  A  TRADE-WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  ni;icliine  dealers 


H.  A.  WEYMAIVN  &  SON,  Inc. 

Edison  PhonoKraph  Jobbers.   Victor  Distributors. 

Cubinols  ami  Supplies.  Manufacturers  of  the 
KKYSTONI-:  STATK  Musieiil  Inslruments. 
Publishers  of  Sheet  Music. 

Weymann  BIdg.,  1010  Chestnut  St.,  Philadelphia,  Pa. 


THE  TALKING  MACfflNE  WORLD. 


51 


Your  = 
Christmas  Business 


Regina  Music  Boxes 
and  Reginaphones 

are  always  in  great  demand  for  Christmas  gifts — 
because  they  make  the  sort  of  gift  that  is  univer- 
sally acceptable. 

Regina  instruments  sell  freely  at  holiday  time 
if  given  half  a  chance.  You  don't  need  to  talk 
your  head  off  to  sell  a  Regina  Music  Box  or  Regi- 
naphone  for  the  name  Regina  is  known  everywhere 
as  representing  the  standard  and  the  best. 

The  Reginaphone  is  becoming  almost  as  well 
known  as  the  Regina  Music  Box,  and  everyone  can 
at  once  see  the  desirability  of  an  instrument  that 
combines  both  music  box  and  talking  machine,  es- 
pecially as  the  price  of  the  combination  instrument 
is  considerably  less  than  the  combined  prices  of  the 
two  instruments  bought  separately. 

The  Reginaphone  is  the  happiest  idea  in  mu- 
sical instruments  since  the  player-piano. 

Let  your  customers  know  about  it  and  you'll 
find  them  delighted  with  the  idea  of  getting  two 
fine  instruments  for  little  more  than  the  price  of 
one. 

We  urge  every  dealer  to  give  immediate  atten- 
tion to  the  Regina  Music  Box  and  the  Reginaphone 
for  the  Christmas  trade.  It  is  none  too  early  to 
send  in  your  orders  now.  The  Christmas  trade 
starts  earlier  each  year  and  it  is  to  your  advantage 
to  encourage  early  buying.  .  , 


THf 


RAHWAY,  N.  J. 


BRANCHES : 

Broadway  and  17th  Street,  New  York  259  Wabash  Avenue,  Chicago 


52 


THE  TALKING  MACHINE  WORLD. 


WITH  THE  TRADE  IN  INDIANAPOLIS. 


Approach  of  Winter  and  Demand  for  Indoor 
Amusements  Helps  "Talker  "  Sales — Joseph 
Joiner  Moves  to  New  Location — Prohibition 
Records  Popular — Featuring  New  Columbia 
Double  Disc  and  Indestructible  Records — 
Talking  Machines  in  the  Theaters — Some  In- 
teresting Personal  Notes. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  Nov.  8,  1908. 

Cold  weather  and  the  desire  for  indoor  amuse- 
ment is  adding  somewhat  to  the  talking  machine 
business  among  Indianapolis  dealers  just  now. 
All  dealers  report  a  fairly  good  trade.  The  Kipp- 
Link  Co.,  who  handle  Victor  and  Edison  ma- 
chines, are  having  a  good  business  out  in  the 
State.  Dealers  feel  optimistic  over  the  outlook 
for  fall  and  winter  business. 

Joseph  Joiner,  who  handles  Victor  and  Edison 
machines,  has  moved  from  his  old  location  in 
E^st  Ohio  street  to  a  place  in  ^Massachusetts 
avenue,  just  across  the  avenue  from  the  hig 
Marott  department  store  which  has  just  been  es- 
tablished. In  his  new  location  Mr.  Joiner  is  a 
few  doors  removed  from  the  store  of  Prank  Les- 
ley, who  handles  all  kinds  of  talking  machines, 
and  it  is  to  be  expected  that  these  two  business 
men  will  engage  in  friendly  competitive  battles. 

Local  dealers  say  that  if  the  sale  of  records 
had  been  any  indication  as  to  the  national  elec- 
tion the  Prohibitionist  candidate  for  president 
would  have  won  hands  down.  More  of  the  Pro- 
hibitionist political  records  were  sold  than  of 
any  other  kind.  There  was  a  big  demand  for  the 
Prohibitionist  speeches  on  records  and  the  dealers 
believe  this  is  due  to  the  fact  that  the  Prohibi- 
tionists take  more  interest  in  their  politics  than 
the  leaders  of  either  of  the  two  great  parties. 

The  local  committee  rooms  cf  the  Democratic 
party  made  quite  a  feature  of  Bryan  records. 
In  one  room  they  used  a  Columbia  disc  machine 
and  in  another  a  Twentieth  Century  grapho- 
phone.  "Billy  Boy,"  a  song  about  William  J. 
Bryan,  has  proved  to  be  a  big  hit. 

The  Columbia  Co.  had  an  attractive  window 
last  week  featuring  the  new  Columbia  proposi- 
tions, especially  the  double  disc  records.  If  there 
is  a  man,  woman  or  child  in  Indianapolis  who 
does  not  know  of  the  n^w  Columbia  65-cent  disc 
record  it  is  not  due  to  a  lack  of  attractiveness 
on  the  part  of  the  Columbia  window.  Mr  Devine, 
local  manager  for  the  Columbia  Co.,  is  greatly 
pleased  with  the  double  disc  record  and  predicts 
a  big  sale  for  it.  He  says,  too,  that  the  new 
Columbia  Indestructible  record  is  proving  to  be 
a  very  popular  seller  and  undoubtedly  will  be 
one  which  must  be  reckoned  with  by  anyone  who 
handles  talking  machines. 

Artie  Williams,  manager  of  the  Columbia  Co.'s 
store  at  Terre  Haute,  has  been  making  trips  over 
the  State  in  the  interest  of  his  company,  with  a 
view  to  securing  new  contracts.  He  has  been  in 
the  larger  cities  of  the  State  and  reports  an  ex- 
cellent demand  for  his  line  of  goods. 

Henry  McDonough,  widely  known  as  the  tenor 


of  the  Haydn  quartette,  was  featured  last  week 
at  a  local  theater. 

There  is  a  feeling  among  local  dealers  that 
business  is  going  to  be  unusually  good  this  fall. 
Jobbers  report  that  trade  is  steadily  increasing 
and  the  increase  seems  to  be  general. 

At  the  final  prohibition  meeting  of  the  cam- 
paign, which  was  held  in  Monument  place, 
records  giving  the  speeches  of  Prohibitionist 
leaders  were  used. 

The  Lyric  Theater  in  Niorth  Pennsylvania 
street  is  running  a  song  series  of  Life  of  Christ 
pictures.  In  connection  with  this  they  use  a 
Columbia  disc  graphophone  with  the  fiber  needle 
behind  the  scenes  for  effect  work. 

The  new  Gayety  Theater  in  West  Washington 
street  is  said  to  be  a  great  success.  This  is  the 
theater  which  is  featuring  the  talking  moving 
pictures  during  the  winter,  and  is  the  only  play- 
house of  any  consequence  that  continued  this 
plan  after  the  close  of  the  summer  season.  It 
was  merely  a  venture,  but  it  is  said  that  it  has 
proved  successful. 


KISSING  BY  TALKING  MACHINE. 

New  York  Genius  Suggests  Such  a  Form  of 
Osculation — Its  Advantages  from  Both  Senti- 
mental and  Sanitary  Viewpoints — Beats 
Cloves  for  Concealing  the  Strong  Breath. 


In  these  days  of  wireless  telephone  and  tele- 
graph it  is  a  simple  matter  for  lovers  to  com- 
municate with  each  other  without  interruption, 
but  the  sentimental  young  couple  wrapped  up 
in  their  calf  love  are  not  content  with  mere  talk. 
Kissing  is  as  necessary,  at  this  stage  of  the 
game,  as  the  cherry  in  the  cocktail.  A  New  York 
man  has  overcome  this  diflBculty,  however,  via 


KiSS  BY  ^ 


the  talking  machine  route.  The  youth  simply 
puts  the  photograph  of  his  beloved  before  him, 
concentrates  his  mind  upon  the  original,  and 
does  some  fervent  smacking,  interspereed  with 
short  phrases,  such  as  "Oh,  you  kid — smack — 
does  it  love  its  Reggie — smack — its  little  hands 
will  never  touc'h  a  broom  or  kettle  after  we're 
married  (he's  getting  $12  per) — more  smacks." 
He  seals  up  the  record,  mails  it,  registered,  and 
awaits  the  record  bringing  a  similar  line  of 
chatter  from  the  girlie  in  response  to  his  bright 
remarks.  All  the  young  lady  does  is  to  take  the 
recoid  to  her  boudoir,  where  she  has  the  talking 
marhine,  start  things  going,  and  sit  enraptured 
until  the  spasm  is  over.   A  dummy  with  a  padded 


lap,  hugging  mechanism,  and  well-shaped,  soft 
rubber  lips,  with  down  on  the  upper,  might 
prove  a  valued  addition  to  the  girl's  equipment, 
but  at  last  reports  had  not  been  adopted.  The 
records  could  be  exchanged  every  day  and  played 
over  as  often  as  desired. 

The  suggestion  is  especially  useful  to  those 
couples  who  believe,  with  the  doctors,  that  kiss- 
ing transmits  disease  germs.  They  could  sit 
together  on  the  sofa,  her  head  on  his  shoulder, 
perhaps,  and  let  the  machine  do  the  work.  What 
a  cinch  that  would  be  for  the  man  who  meets 
some  friends  on  his  way  to  "her"  house  and  has 
to  "smile"  with  them.  Whisky  or  beer  leaves 
an  odor  that  cannot  be  mistaken,  so  he  drinks 
gin  rickeys,  so  that  when  he  kisses  bis  little 
angel  she'll  ask  him  where  he  drank  the  lemon- 
ade, unless  she  gets  wise,  accidentally.  With 
the  talker  in  action  he  can  drink  up  the  con- 
tents of  a  distillery  and  keep  it  dark  by  keeping 
his  face  turned  away  from  the  lady.  Truly,  the 
wonders  of  modern  science  and  invention  are 
unceasing.  It  may  not  be  long  before  the  record 
manufacturere  will  be  listing  sets  of  courtship 
records,  numbered  and  to  be  used  as  directed, 
number  one,  for  instance,  being  for  the  first  call, 
and  number  fifty  the  proposal,  with  "spat"  rec- 
ords in  between. 


VICTOR  CO.  DISCUSS  DOUBLE  DISC. 

Issue    List    of    125    Double-Faced  Records- 
Some  Excellent  Numbers — Their  Views. 


In  sending  out  their  circular  to  the  trade  on 
October  21  respecting  their  first  list  of  double- 
faced  records,  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  state  that  100  ten  and  25  twelve- 
inch  records  are  in  the  list.  Respecting  the  selec- 
tions, the  company  add:  "While  our  list  is  very 
small,  it  is  very  comprehensive  and  very  attrac- 
tive." 

Commenting  on  the  double-faced  record  situa 
tion  the  letter  says:  "It  is  not  our  intention  to 
specially  advertise  or  exert  any  extra  effort  to 
create  a  demand  for  double  faced  records.  .  .  . 
We  want  to  give  Victor  dealers  every  advantage 
if  they  are  compelled  to  show  fouble-faced  rec- 
ords to  insistent  buyers.  A  perfect  hail  of  pro- 
tests has  been  received  by  this  company  from 
talking  machine  dealers  all  over  America  against 
the  introduction  of  the  double-faced  record.  We 
are  equally  opposed  to  it,  and  we  are  quite  con- 
tented with  the  way  in  which  the  trade  is  receiv- 
ing the  news  of  our  move  on  the  double-faced 
record  question.  The  sentiment  is  exactly  as  we 
would  have  it.  .  .  The  dealers  now  have  a 
chance  to  test  the  matter  out,  and  it  lies  largely 
with  them  whether  they  shall  sell  or  not  We 
don't  care  to  have  ours  sell,  but  we  certainly  do 
object  to  the  sale  of  double-faced  records  by  our 
rivals." 


Schedules  in  bankruptcy  of  the  Colonial  Phono- 
graph Co.,  903  Second  avenue.  New  York,  show 
liabilities  of  $3,031  and  assets  of  $2,095,  consisting 
of  stock,  $300;  accounts,  $1,758;  judgment,  $25, 
and  insurance  rebate,  $12. 


The   IVIunson   Koldlng  Horn 


(PAXEMXEDi 


OH!    WHAT   A    DIKFEREIMCE    WHEM    YOU   COME    TO    CARRY  IX. 


F"OR  DISC  A.ND  CYHINJDER  MACHINES  is  the  only  One- 
Piece  Indestructible  Folding  Horn  on  the  market.  Mode  of  the  finest  quality 
cfSelected  Leatherette-  in  plain  solid  colors  or  handsomely  decorated  by  hand. 


WHhN  FOLDED  AND  CARTONED  it  occupies  only  a  space  of  28  inches 
long  by  31,.  inches  square— an  ideal  parcel  for  carrying  or  handling  and  im- 
pervious to  damage. 


LET  US  QUOTE  YOU  PRICES  AND  START  YOU  ON  THE  ROAD 
TO  A  PROFITABLE  BUSINESS  IN  THE  FALL 

FOLDING  PHONOGRAPHIC  HORN  CO.,  650-52  Ninth  Ave.,  New  York  City 

TORONTO  PHONOGRAPH  CO..  Toronto,  Ont..  Canadian  Agents 


THE  TALKING  MACHINE  WOULD. 


53 


WHAT  ST.  LODIS  TRADE  REPORTS. 


Business  Picking  Up  in  Botli  Wholesale  and  Re- 
tail Lines — Auxetopiiones  Being  Used  Ex- 
clusively by  the  Chronophone  Moving  Picture 
Concern — Horse  Show  Officials  Entertain 
With  Red  Seal  Records — Columbia  Co.  Re- 
port Great  Business  Activity — Some  Recent 
Visitors — Edison  Amberol  Records  Esteemed. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  Nov.  8,  1908. 
The  talking  machine  dealers'  reports  for  the 
last  month  show  that  the  business  is  picking  up, 
and  the  wholesale  trade  is  quite  active,  with 
every  indication  that  the  winter  trade  will  be 
very  good. 

O.  A.  Grassing,  manager  of  the  St.  Louis 
Talking  Machine  Co.,  reports  that  there  has 
been  a  nice  improvement  in  their  business.  This 
concern  has  just  placed  three  Auxetophones  in 
moving  picture  shows  here,  to  be  used  in  con- 
nection with  the  synchronizing  machine  which 
is  used  exclusively  by  the  Chronophone  Movipg 
Papartus  concern,  of  which  the  Aloe  Optical  Co., 
of  this  city,  are  the  western  representatives. 
Mr.  Gressing  is  co-operating  with  Louis  P.  Aloe, 
of  this  concern,  in  introducing  the  Auxetophone, 
and  it  is  proving  to  be  a  great  success. 

The  St.  Louis  Talking  Machine  Co.  recently 
gave  a  concert  one  evening  in  the  lobby  of  the 
Hotel  Jefferson  to  entertain  the  Horse  Show  offi- 
cials and  the  promoters  of  the  same,  which  was 
largely  attended.  Some  of  the  most  popular  of 
the  Red  Seal  records  were  played  and  accom- 
panied by  the  hotel  orchestra.  They  made  a 
great  hit,  and  the  audience  expressed  their  ap- 
preciation in  a  very  enthusiastic  manner. 

H.  F.  Harrison,  traveler  for  this  concern,  re- 
turned recently  from  a  four  weeks'  successful 
trip  through  Missouri.  He  will  leave  shortly  for 
a  trip  through  southern  Illinois,  Kentucky  and 
Tennessee.  L.  A.  Cummins,  traveler  for  the 
same  concern,  is  home  from  a  ten  days'  trip 
through  Illinois. 

Geo.  D.  Ornstein,  manager  of  the  traveling 
force  of  the  Victor  Co.,  spent  a  day  here  re- 
cently and  met  F.  S.  Rambo,  traveler  for  the 
company  through  Illinois,  and  Mr.  Weiniger, 
traveler  for  the  company  through  Iowa.  Mr. 
Ornstein  stated  that  there  was  a  decided  im- 
provement in  trade  through  the  Middle  and 
Southwest.    He  left  here  for  Cincinnati. 

A.  D.  Geissler,  general  manager  of  the  Talk- 
ing Machine  Co.,  Chicago,  spent  two  days  here 
recently. 

E.  B.  Walthall,  manager  of  the  Columbia 
Phonograph  Co.,  reports  that  trade  for  the  past 
month  has  been  excellent,  both  retail  and  whole- 
sale. He  reports  the  sale  of  two  $500  instru- 
ments to  two  local  firms. 

The  new  arrangement  of  securing  exclusive 
graphophone  dealers  in  towns  and  cities  of  less 
than  25,000  population  is  proving  to  be  one  of 
the  best  moves  made  by  the  Columbia  Phono- 
graph Co.  Sales  on  the  double  disc  and  inde- 
structible records  have  surpassed  the  company's 
expectations  here.  The  new  type  of  mahogany 
graphophones  retailing  for  $65  has  just  arrived 
and  is  making  a  very  favorable  impression. 
Geo.  W.  Lyle,  general  manager,  and  W.  C.  Fuhri, 
western  district  manager,  spent  one  day  here 
recently.  Mr.  Lyle  expected  to  visit  all  the 
branches  in  the  West. 

C.  L.  Byars,  formerly  with  the  St.  Louis  Talk- 


—  YOU  NEED  EXPERT  — 
SALESMANSHIP 

to  EXPLOIT  your  GOODS 

Prepare  your  salesmen  to  meet  competition  by  pro- 
viding them  with  a  copy  of  Walter  D.  Moody's 
remarkable  book, 

"Men  Who  Sell  Things" 

Or  Recommend  Them  to  Get  It. 

"Sure  to  prove  helpful  to  the  man  who  wants  to 
succeed  'by  selling  things.' " — Louisville  Courier- 
Journal. 

ONE  DOLLAR  a  Copy,  of  ANY  BOOKSELLER 

A.  C.  McCLURG  &  CO.,  Pablishers,  CHICAGO 


ing  Machine  Co.  and  later  with  the  talking  ma- 
chine department  of  the  Thiebes-Stierlin  Music 
Co.,  has  accepted  a  position  as  salesman  with  the 
Columbia  Phonograph  Co. 

The  Koerber-Brenner  Music  Co.  report  a  good 
improvement  in  their  talking  machine  depart- 
ment, especially  on  Edison  machine  attachments 
and  Amberol  records,  of  which  they  received  two 
large  shipments  recently.  They  say  that  dealers 
are  commencing  to  stock  up  and  are  sending  in 
large  orders.   They  are  pleased  with  the  outlook. 

The  Thiehes-Stierlin  Music  Co.  say  trade  is 
fair  in  their  talking  machine  department.  Miss 
Lillian  Lane,  who  was  formerly  with  them,  has 
again  re-entered  their  employ  in  the  talking 
machine  department. 

The  Conroy  Piano  Co.  and  D.  K.  Myers,  the 
well-known  Zonophone  jobber,  report  business  in 
their  talking  machine  departments  to  be  fair 
and  improving. 

The  Knight  Talking  Machine  Co.  report  a  good 
business  on  double  disc  records. 

The  Silverstone  Talking  Machine  Co.  say  there 
is  a  good  demand  for  the  new  Edison  Amberol 
records. 


"MUSIC  MASTER"  WOOD  HORN. 


The  Latest  Product  of  Sheip  &  Vandegrift  Has 
Been  Highly  Praised  for  Its  Many  Individual 
Features  of  Excellence. 


Sheip  &  Vandegrift,  patentees  of  the  "Music 
Master"  wood  horn,  have  just  completed  a  large 
addition  to  their  plant  to  be  used  exclusively  for 
the  manufacture  of  this  product,  their  present 
quarters  having  been  found  too  small  to  cope 
with  the  fast  increasing  demand  for  their  horns. 
The  "Music  Master"  horn  is  constructed  of  16 
solid  staves  of  oak,  mahogany  or  spruce,  finished 
with  a  beautiful  French  polish,  which  makes  it 
an  ornament  in  any  home.  Its  acoustic  proper- 
ties are  wonderful.  After  experimenting  for 
over  a  year  along  the  lines  followed  in  the  manu- 
facture of  violins,  pianos  and  other  musical  in- 
:.=truments,  where  the  propagation  of  sound  de- 
pends upon  the  elasticity  of  the  medium  to 
amplify  the  tone,  Sheip  &  Vandegrift  have  only 
demonstrated  in  their  horn  the  fact  that  a  per- 
fect horn  is  as  essential  to  producing  a  clear 
resonant  and  mellow  tone  in  a  talking  machine 
as  a  sounding  board  is  necessary  to  a  piano. 
This  company  have  just  inaugurated  an  exten- 
sive advertising  campaign  to  include  all  the 
leading  magazines,  and  talking  machine  jobbers 
and  dealers  everywhere  should  be  prepared  to 
cater  to  the  demand  that  is  sure  to  follow. 
While  Sheip  &  Vandegrift  are  as  yet  little 
known  in  this  trade,  members  will  recognize  an 
old  friend  in  their  sales  manager,  H.  N.  Mc- 
Menimen.  This  gentleman  has  been  conspicu- 
ously connected  with  the  talking  machine  busi 
ness  for  the  past  16  years,  having  formerly  been 
associated  with  the  Victor  Co.,  Emil  Berliner, 
and  the  old  Gramophone  Co.  He  knows  the 
ropes  from  beginning  to  end,  and  the  trade  can 
well  afford  to  put  their  trust  in  him  and  his 
product,  with  the  assurance  of  a  square  deal. 


SOMETfflNG  APPROPRIATE. 


She  bustled  into  the  shop  as  though  she  hadn't 
a  moment  to  spare. 

"I  want  a  book  for  my  husband,"  she  grum- 
bled. "It's  his  birthday,  and  I  want  it  for  a 
present.  Show  me  what  you  have  and  be  quick, 
please.  Nothing  too  expensive,  mind  you,  and  I 
don't  want  anything  too  cheap,  either. 

"He's  a  mild-mannered  man,  and  not  fond  of 
sports,  so  don't  show  me  anything  in  that  line. 
For  goodness  sake  don't  offer  me  any  of  those 
trashy  novels,  and,  no  matter  how  much  you  try 
to  persuade  me,  I  won't  take  anything  in  the  line 
of  history  or  biography. 

"Come,  now,  I'm  in  a  dreadful  hurry,  and  I've 
already  wasted  too  much  time  here.  Of  course, 
you  don't  know  my  husband,  but  from  all  I've 
said,  can't  you  suggest  something  appropriate?" 

"Yes,  ma'am.  Here  is  a  little  volume  entitled 
'How  to  Manage  a  Talking  Machine.'  " — Tit-Bits. 


/IT  We  enjoy  the  rep- 
^'utation  and  the 
popularity  of  filling 
ALL  your  wants. 

(irOur  PERFECT 
^'SERVICE  IS  win- 
ning over  to  us  the 
most  discriminating 
and  exacting  Dealers 
in  the  country. 

^No  matter  how 
^'  small  or  how  big 
your  order  may  be, 
PROMPTNESS,  IN- 
TELLIGENCE, and 
THOROUGHNESS 
will  characterize  its 
EXECUTION. 


Don't  "wonder  if  it's 
so."  Let  us  prove  it. 


Get  acquainted 
with  us  by  signing 
a  VICTOR  Contract 
with  us  and  following 
it  up  with  your  order. 


St.  Louis  Talking 
Machine  Q. 

MII^LS  BVII^DING 

7th  &  St.  Charles  Streets 
ST.  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


/ 


54 


THE  TALKING  MACHINE  WORLD. 


Modifies  the  Tone — Eliminates  the  Scratch 


SUBDUES  THE  HARSHNESS 
PREVENTS  THE  MECHANICAL  NOISE 
ENTIRELY  OBSCURE  FROM  SIGHT 
EASY  TO  ADJUST— EXPRESSES  THE  REPRO- 
DUCTION 


PUTTING 
ON  THE 
iHORN  ELBOW 


The  Tone  Controller 


FOR  VICTOR 
TALKING  MACHINES 


Controls  the  tone  of  the  record  reproduction  and  requires  only  a  slight  movement  of  the 
horn  to  obtain  all  the  expression  so  much  appreciated  by  all  lovers  of  music. 

We  Must  Complete  Our  Distributing  Arrangements  AT  ONCE. 

Write  To-day  for  Sample  and  Discounts. 

H.  N.  McMenimen 
Sales 


The  TONE  CONTROLLER  CO.,  t 


Tgt  Providence,  R.  L 


WHERE  CONCENTRATION  PAYS. 

In  Advertising  It  Pays  to  Keep  Your  Name  Be- 
fore the  Public  and  Tall<  Quality  All  the 
Time — Avoid  Poorly  Written  Advertisements. 


When  a  dealer  goes  into  advertising,  lie  should 
go  in  to  stick  and  be  prepared  to  pay  the  piper 
liberally.  False  economy  has  spelt  failure  for 
more  than  one  advertising  campaign,  and  ignor- 
ance of  the  subject  has  ruined  many  more.  One 
of  the  greatest  faults  of  the  experienced  adver- 
tiser is  to  spread  his  publicity  too  much,  figuring, 
for  instance,  that  one  inch  in  twenty  papers  is 
better  than  twenty  inches  in  one  paper.  As  a 
matter  of  fact,  twenty  inches  in  five  papers,  con- 
sisting of  strong  and  convincing  matter,  is  better 
than  the  same  amount  in  one  or  a  lesser  amount 
in  more  mediums. 

A  campaign  of  advertising  should  be  conducted 
in  a  manner  to  create  the  greatest  effect,  and  lit- 
tle Inch  ads.  won't  have  that  effect.  If  a  man 
wants  to  create  a  big  splash  he  doesn't  throw  in 
a  number  of  pebbles  at  intervals,  but  takes  a 
large  stone  and  dents  the  water  with  that.  In 
weight  and  bulk  the  lot  of  pebbles  mary  equal  the 
stone,  but  they  cannot  produce  the  effect.  The 
same  principle  governs  good  advertising. 

It  is  not  sufficient  to  simply  keep  a  dealer's 
name  before  the  public,  but  there  must  be  some- 
thing additional  to  cause  readers  to  remember 
the  name,  and  the  space  used  for  the  puriwse 
should  be  as  large  as  a  liberal  appropriation  will 
allow. 

Poorly  written  advertisements  also  mean  a 
waste  of  money  which  might  be  saved  if  the  writ- 
ing was  left  to  a  competent  ad.  writer,  who  could 
do  the  work  either  on  a  salary  or  at  so  much 
per  ad.  Many  dealers  seem  to  think  that  they 
know  more  about  advertising  and  advertisement 
writing  than  the  man  who  discovered  the  game, 
but  their  work  often  displays  woeful  ignorance 
of  the  subject.  A  good  number  of  amateur  ad. 
writers  believe  that  cheap  prices  must  be  quoted 
to  interest  the  public,  and  a  favorite  phrase  now- 
a-days  is  "We  need  the  cash  and  are  selling  of£ 
our  stock  at  low  prices  to  get  it,"  or  words  to 
that  effect. 

That  kind  of  advertising  does  not  interest  that 
portion  of  the  public  whose  patronage  is  worth 
obtaining.  The  best  plan  is  to  cut  out  prices  and 
talk  quality  and  the  reasons  therefor.  It  will 
mean  more  direct  business  than  all  the  bargain 
sales  on  record,  and  will  attract  trade  that  will 
remain  to  put  the  business  upon  a  substantial 
foundation. 


NEW  SALTER  CABINET  STYLES. 


The  Salter  Mfg.  Co.,  of  Chicago,  III.,  whose 
new  line  of  cabinets  is  shown  on  another  page 
in  this  journal,  deserve  credit  for  their  enter- 
prise In  bringing  out  these  new  and  original 
styles.  Their  new  disc  cabinets  are  especially 
adapted  for  the  double-face  records,  as  the 
shelves  In  them  are  lined  on  both  sides  and 
front  with  soft  green  folt,  which  prevents 
scratching  while  handling.    Another  good  fea- 


ture about  them  is  that  there  is  a  special  com- 
partment for  each  record  which  is  numbered  to 
correspond  with  index  cards  furnished  with  cabi- 
nets. The  shelves  are  made  to  lie  horizontal, 
which  fills  a  long-felt  want,  as  there  has  been 


.SALTEE    STXLE  7S2. 

some  complaints  about  discs  warping  while 
standing  up.  These  cabinets  are  most  attrac- 
tively finished,  and  all  up-to-date  dealers  should 
not  delay  looking  them  up. 

The  Salter  Co.'s  new  line  of  cabinets  for  cylin- 
der records  have  a  separate  compartment  to 


.S.VI.TKR    STYLE  783. 

hold  each  carton  box,  as  by  keeping  the  records 
in  cartons  Ihey  will  be  protected  from  the  dust 
and  also  from  breaking.  The  compartments  will 
hold  the  new  Edison  Amberol  records  and  all 
other  makes.  They  have  lately  Issued  a  new 
catalog  which  will  be  sent  to  the  trade  free  on 
application. 


NEW  MISSION  FOR  "TALKER." 


Being  Employed  Most  Effectively  to  Inform 
the  People  to  Avoid  Tuberculosis  and  Ty- 
phoid— Fast  Replacing  Professional  Talker. 


If  the  typewriter  has  to  a  great  extent  ren- 
dered the  art  of  penmanship  useless,  the  phono- 
graph which  appears  in  some  new  role  almost 
daily  has  done  its  share  toward  retiring  the  pro- 
fessional talker,  not  to  give  him  the  more  digni- 
fied title  of  orator  or  lecturer.  When  one  man 
in  a  half  hour  can  furnish  the  material  for 
"records"  that  will  carry  his  voice  to  millions  of 
hearers,  the  natural  tendency  is  to  throw  a  large 
number  of  talkers  out  of  a  job.  Nature  has 
gifted  the  human  race  with  but  two  ears  apiece, 
through  one  of  which  the  words  of  others  may 
pass  in,  and  through  the  other  one  pass  out.  We 
can  listen  to  only  so  much  of  speech  in  a  life- 
time, and  if  one  man  can  address  a  thousand 
audiences  in  a  day  through  the  medium  of  ma- 
chinery, 999  rival  orators  may  well  begin  to 
wonder  where  their  bread  and  butter,  not  to 
mention  jam,  are  coming  from. 

Up  in  New  York  state  the  Charities  Aid  Asso- 
ciation has  been  employing  lecturers  to  tell  the 
people  how  to  avoid  tuberculosis  and  typhoid. 
All  the  county  fairs  are  visited  every  fall,  while 
in  the  winter  the  lecturers  address  gatherings  in 
school  houses  and  churches.  Now,  in  the  in- 
terests of  economy,  the  phonograph  is  to  take 
their  jobs,  says  a  local  daily.  One  first-class 
lecture  will  be  loaded  into  half  a  hundred  talking 
machines,  which  will  be  sent  about  the  state. 
One  or  two  popular  songs  and  comic  dialogues 
will  be  interspersed  with  portions  of  the  lecture 
so  that  the  audience  will  be  sure  to  remain  to 
the  close.  Since  the  phonographs  will  run  up 
no  hotel  bills,  nor  any  other  expenses  incident 
to  maintaining  a  force  of  lecturers  in  the  field, 
the  annual  saving  will  enable  the  association  to 
extend  its  beneficent  work  much  farther  than 
formerly.  But  what  are  the  poor  lecturers  to  do? 
Some  undoubtedly  will  seek  positions  as  barkers 
for  summer  shows,  but  it  is  only  a  question  of 
time  until  the  phonograph  follows  them  even 
into  this  field  and  they  will  be  compelled  to 
"move  on."  Others  may  obtain  jobs  in  railway 
stations  to  call  out  the  trains,  but  the  phono- 
graph will  be  hot  on  their  trail.  Experience 
has  shown  that  wherever  modern  mechanical 
ingenuity  has  thrown  a  certain  class  of  humanity 
out  of  work,  some  new  avenue  of  employment 
has  been  opened. 


HE  HAD  SEEN  THEM! 


Patient  Salesman. — "Now,  here's  a  lively  jig, 
that  ought  to  be  just  the  thing  for  the  hotel." 

Hotel  Keeper. — "Take  it  off!    No  good!" 

Patient  Salesman. — "Ah,  you  don't  want  to 
annoy  your  other  customers  by  the  noise  ^f  danc- 
ing on  the  floor.    I'll  find  you  something  else." 

Mrs.  Hotel  Keeper. — "Why,  dear,  its  a  lovely 
record.    Think  how  they'll  all  enjoy  to  jiff!" 

Hotel  Keeper. — "I'd  get  it,  if  they  icoidd  jig." 

Eenest  Wmninck. 


THE  TALKING  MACHINE  WORLD. 


55 


THE  NEW  MONARCH  MIDGET 

Record  Rack  Takes  in  Folding  Trays  and  Is  a 
Most  Complete  Product — Proving  a  Big  Seller 
Wlierever  Introduced, 


RECORD  BULLETINS  FOR  DECEMBER,  1908 


NEW  VICTOR  RECORDS. 


The  new  Monarch  Midget  record  racks  made 
by  the  Syracuse  Wire  Works,  Syracuse,  N.  Y., 
have  taken  strong  hold  of  the  trade,  owing  to 
their  several  features  tending  to  convenience  in 
arranging  the  records  systematically.  The  Mon- 
arch Midget  rack  is  made  with  openings  large 
enough  to  take  the  various  makes  of  folding  trays 
using  the  Rapke  label,  thereby  permitting  several 
records  of  the  same  number  being  kept  in  the 
same  compartment. 

The  Blackman  Talking  Machine  Co.,  New  York, 
in  acknowledging  receipt  of  a  sample  of  the 
special  Monarch  Midget  rack  says:  "The  special 
Monarch  Midget  wire  rack,  holding  20O  of  the 
Blackman  folding  trays,  has  been  received  and 
is  very  satisfactory.  A  number  of  our  dealers 
will  use  your  wire  rack  now,  in  view  of  the 
spaces  being  large  enough  to  accommodate  the 
trays.  We  expect  to  dispose  of  a  number  of  these 
racks,  as  well  as  the  regular  racks  to  be  used  in 
connection  with  our  folding  trays." 


THE  "TALKER"  AS  A  DIPLOMAT. 


In  writing  of  the  talking  machine  for  a  num- 
ber of  daily  papers,  Frederick  J.  Haskin  men- 
tions an  incident  in  which  the  "talker"  came  to 
the  aid  of  diplomacy  and  won  out.  Mr.  Haskin 
says:  "When  the  Americans  wanted  to  negotiate 
the  treaty  of  Jolo  they  took  the  Sultan  aboard 
the  "Charleston"  with  his  suite  and  showed  them 
the  sights;  and  that  which  most  interested  the 
party  was  a  talking  machine.  The  Sultan's  fa- 
vorite wife  wanted  the  wonderful  thing.  The 
Americans  agreed  to  give  it  to  her  if  she  would 
induce  her  husband  to  agree  to  the  treaty.  She 
succeeded  in  getting  him  to  sign  the  document, 
and  so  American  diplomacy  knows  the  advantage 
of  the  talking  machine." 


TOSI  MUSIC  CO.  ENTERTAIN  CROWDS. 

(Special  to  The  Talking  Machine  World.) 

Boston,  Mass.,  Nov.  6,  1908. 
Through  the  courtesy  of  the  Tosi  Music  Co., 
27S  Hanover  street,  the  crowds  watching  the 
election  bulletins  of  the  Boston  Post  were  enter- 
tained for  three  hours  or  more  with  selections 
from  grand  operas  and  also  popular  music,  fur- 
nished by  a  Columbia  graphophone  supplied  by 
the  music  company. 


AliTIIUK  PRYOE'S  BAND 
NO.  SIZE. 

5577  Poet  and  Peasant  Overture  Von  Suppe  10 

5576  National  Emblem  March  Bagley  10 

5595  Yankee  ShulBe  Marcli  Moreland  10 

5596  "Yama  Yama  Man"  Medley   10 

31716  Hallelujah   Chorus — Messiah  Handel  12 

VICTOB  OHCHESTRA. 

5608  Rainbow  (Indian  Two-Step)   10 

VICTOR  DANCE  ORCHESTRA. 

,31717  My  Queen  Waltz  Bucalossi  12 

BANJO   SOLO  BY  VESS  L.  OSSMAN. 

5597  Drowsy  Dempsey  Lansing-Hildreth  10 

BOSC  ORCHESTRA  OF  PARIS. 

52704  La  Giralda  Marche  Andalouse  .luarranz  10 

INSTRUMENTAL  SOLOS  BY  ALBERT  MUELLER  WITH  ORCH. 

52900  Boulanger  March  (Bell  Solo)  Desormes  10 

52906  Gypsy    Dance,     "La    Gitana"  (Xylophone 

Solo)   10 

HUMOROUS  STORY  BY  NAT  M.  WILLS. 

5612  "No  News,"  or  "What  Killed  the  Dog"   10 

COMIC  TALK  WITH  PARODY  BY  NAT  M.  WILLS  WITH  ORCH. 

5613  Are  You  Sincere — Parody   10 

TOPICAL   SONG   BY    NAT    M.    WILLS   WITH  ORCH. 

o6r4  B.  P.  0.  E.   (E115S'  Song)   10 

TENOR  SOLO  BY   HARVEY   HINDEEMEYER  WITH  ORCH. 

5599  There's  Nothing  in  the  World  Like  Love.  .  .  . 

Madden-BIanke  10 

ITARRY   MACDONOOGH   AND   HADYN   QUARTET   WITH  ORCH. 

5015  "Funiculi  Funicula"  (A  Merry  Heart). Denza  10 

snUBKETTB  SONG  BY  DOROTHY  KINGSLEY  WITH  ORCH. 

5572  Could  You  Learn  to  Love  a  Little  Girl  Like 
.        Me   Ziegfeia  10 

TOPICAL  SONG  BY  ADA  .TONES  WITH  OECH. 

5574  When  Grandma  Was  a  Girl  Goetz  10 

ADA  .TONES  AND  HADYN  QUAETET  WITH  ORCH- 

5601  Always  Me   Harris  10 

MEDLEY  BY  THH  PEEELESS  QUAETET, 

5603  Medley  of  Popular  Airs   10 

ALAN  TURNER  AND  HADYN  QUARTFT  WITH  ORCH. 

5611  Here's  to  the  Girl  !    Froro  "Girls  of  Gotten- 

berg"   Anderson  10 

31718  Some  Day  Conway-Wellings  12 

COMIC   SONG  BY  BILLY  MURRAY  WITH  OECH. 

5591  I'm  (Jlad  I'm  Married ...  Norworth-Von  Tilzer  10 

DUET  BY  MISS  JONES  AND  MR.  MURRAY  WITH  OECH. 

5609  There's  No  Moon  Like  the  Honeymoon  

Malone-Gumble  10 

DUET  BY  COLLINS  AND  HAELAN  WITH  OECH. 

5605  Honey  Lou   Lemonier  10 

DESCEIPTIVE  SPECIALTY  BY  MISS  JONES  AND  ME.  SPENCER 
WITH  ORCH. 

5606  Jim   Jackson's  Affinity   10 

IRISH    SPECIALTY   BY   STEVE  PORTER. 

5604  Christmas  Morning  at  Clancey's   10 

YANKEE  TALK  BY  CAL  STEWART. 

31715  Uncle  Josli  Keeps  House   12 

THE  OCTOBER  SPECIAL  LIST. 

POPUL.IR  SONG   BY  THE  HAYDN  QUARTET  WITH  ORCH. 

5570  Take  Me  Out  to  the  Ball  Game... Von  Tilzer  10 

BILLY   MURRAY  AND   HAYDN  QUARTET  WITH  OECH. 

5571  Rainiww   Wenrich  10 

IRISH   SONG   By  ADA  JONES   WITH  ORCH. 

557.9  Y'ou'll  Have  to  Sing  an  Irisb  Song.  Norworth  10 

MISS   JONES  AND   MR.  MURRAY  WITH  CHORUS  AND  ORCH. 

5592  Taffy   Bryan  10 

FOUR      NUMBERS  ERNESTINE      SCHUMA.NN-HEINK,  CON- 
TRALTO.    IN  ENGLISH. 

S7020  The  Danza   Chadwick  10 

WITH  ORCH.     IN  GERMAN. 

S.S138  Stille   Nacht,    heillge   Nacht    (Silent  Night, 

Holy  Nigbt)   Gruber  12 

8S139  I  und  mei  Bua  (I  and  My  Boy).    Yodel  Song. 

Millocker  12 

SS140  Rieuzi — Gerechter  Gott !    (Righteous  God!) 

Wagner  12 

LOUISE  HOMSR  EMILIO  DE  GOGORZA  WITH  ORCH.  IN 

ENGLISH. 

87501  Samson  and  Delilah — Vengeance  at  Last!... 

Saint-Saens  10 

JOHANNA  GADSKI.   SOPRANO,  WITH  ORCH.     IN  ITALIAN 

88136  Cavalleria  Busticana — Santuzza's  Air  (Vol  lo 

sapete)   Mascagni  12 


UDELL  CABINETS 


For  Disc  and 
Cylinder  Records 

YOU  should  sell  a  Cabinet  to 
keep  the  Records  in  every 
time  you  sell  a  machine.  It  will 
not  take  much  talking  on  your  part 
to  sell  Udell  Cabinets.  They  speak 
for  themselves.  We  are  proud  of 
them. 

They  are  sold  by  the  dealer  at  a 
fine  profit. 

Write 

THE   UDELL  WORKS 

INDIANAPOLIS,  IND. 
A  postal  brings  illustrations  and  prices 


No.  434  Disc  Record  Cab  inet 
Mahogany    or    Golden  Qyartered 
Oak.    Holds  170  12-inch 
Disc  Records. 


88137  Aida — Ritorna  vincitor  (May  Laurels  Crown 

Tliy  Brow)   Verdi  12 

ALICE  NIELSEN,  SOPRANO,  WITH  OECH.     IN  ENGLISH. 

74121  Martha — The  Last  Rose  of  Summer.  .  .Flotow  12 

GINA  0.  VIAFORA,   SOPRANO.   WITH   ORCH.     IN  ITALIAN. 

64094  Manon.  Lescaut — In  quelle  trine  mOTbide  (In 

Those  Silken  Curtains)  Puccini  10 

EVAN   WILLIAMS,  TENOR,   WITH   ORCH.     IN  ENGLISH. 

64093  Serenade   Schubert  10 

74119  Crossing  tbe  Bar  Willeby  12 

74122  Carmen — Flower   Song  Bizet  12 

MARCEL   JOURNETj   BASS,    WITH   ORCH.     IN  FRENCH. 

74123  Jongleur    de    Notre    Dame — Legende    de  la 

Tango   Massenet  12 

EMILIO  DE  GOGORZA,  BARITONE,  WITH  ORCH.     IN  ITALIAN. 

74124  II  Trovatore — II  baleu  (The  Tempest  of  the 

Heart)   Verdi  12 

NEW  EDISON  GOLD  MOULDED  RECORDS. 


EDISON  STANDARD  (TWO-MINUTE)  RECORDS. 

10008  Christ  Is  Come  Edison  Concert  Band 

10009  Always  Me  Byron  G.  Harlan 

10010  Tafify  Ada  Jones 

10011  Petite  Mignon  Caesar  Addimando 

10012  When  Darling  Bess  First  Whispered  Yes... 

Manuel  Romain 

10013  My  Brudda  Sylvest  Collins  and  Harlan 

*10014  Everybody  Knows  It's  There. .  Edward  M.  Favor 

10015  Fun  in  a  Barber  Shop  Vess  L.  Ossman 

10016  Uncle  Josh's  Arrival  in  New  York  City.... 

Cal.  Stewart 

10017  The  Widow  Dooley.  .  .Ada  Jones  and  Len  Spencer 

10018  I'm  Glad  I'm  Married  Ed  Morton 

10019  In  Lover's  Lane  Edison  Concert  Band 

10020  The  Sons  of  Uncle  Sam  Edward  Meeker 

10021  Last  Day  of  School  at  Pumpkin  Centre.... 

Cal.  Stewart 

10022  My  Rosy  Rambler  Billy  Murray  and  Cho'rus 

10023  Kentucky  Patrol.  .  American  Symphony  Orchestra 

10024  Yours  Is  Not  the  Only  Aching  Heart  

James  F.  Harrison 

10025  Oh,  You  Coon!  Ada  Jones  and  Billy  Murray 

10026  What  You  Goin'  to  Tell  Old  St.  Peter?  

Arthur  Collins 

10027  Song  of  tbe  Mermaids  

Venetian  Instrumental  Trio 

10028  I  Don't  Want  the  Morning  to  Come  

Frederic  Rose 

10029  So  Do  I  Knickerbocker  Quartette 

10030  Christmas  Morning  at  Clancy's  Steve  Porter 

10031  Uncle  Sam's  Postman  March  

Edison  Military  Band 


EDISON    AMBEROL  (FOUR-MINUTE) 
RECORDS. 

51  Overture,  "The  Year  1812".  .,  .Edison  Concert  Band 

52  Ask  Mammy  Manuel  Romain 

53  Miserere,  from   "II  Trovatore"  

Miss  Hinkle,  Mr.  Anthony  and  Chorus 

54  A  Pew  Short  Stories  Marshall  P.  Wilder 

55  When  Grandma  Was  a  Girl  Ada  Jones 

56  Spring,  Beautiful  Spring  

American  Symphony  Orchestra 

57  Stwries  About  the  Baby  Marshall  P.  Wilder 

58  Grandma  -Byron  G.  Harlan 

59  The  County  Pair  at  Pumpkin  Center. .  .  .  Cal  Stewart 

60  I'm  Afraid  to  Come  Home  in  the  Dark — Hu- 

moresque  New  York  Military  Band 

BIG  COLUMBIA  DEAL  IN  CHINA. 

.Tohn  H.  Dorian,  who  represents  the  Columbia 
Phonograph  Co.,  general,  in  the  far  east,  has  just 
closed  one  of  the  largest  contracts  in  China 
ever  booked  by  the  foreign  department.  The 
Chinese  firm  placing  the  order  have  branches  or 
storehouses  in  all  parts  of  the  empire,  a  quan- 
tity of  the.  goods  being  shipped  to  the  interior 
on  camel-back,  and  taking  fourteen  days  for  the 
delivery  from  the  seacoast.  Mr.  Dorian's  head- 
quarters are  at  Shanghai,  but  his  working  ter- 
ritory, besides  China,  covers  Japan,  India,  Siam, 
the  Straits  Settlements,  the  Dutch  East  Indies 
and  the  Philippines,  and  he  is  not  expected  home 
for  several  years. 


NOW  THE  YAKIMA  MUSIC  CO. 


The  Guernsey  Music  Store,  North  Yakima, 
Wash.,  will  in  future  be  known  as  the  Yakima 
Music  Co.  They  carry  a  full  line  of  Victor  and 
Edison  machines  and  records,  and  small  goods, 
only  handling  pianos  as  a  side  line. 


THE  VICTOR  WOODEN  HORN. 


The  beautiful  finish  and  superb  construction 
of  the  Victor  wooden  horn,  coming  in  mahogany 
and  quartered  oak,  and  which  are  now  being 
sent  the  trade  by  the  Victor  Talking  Machine 
Co.,  Camden,  N.  J.,  is  being  generally  remarked 
by  energetic  dealers."  The  mahogany  horn  is 
being  generally  used  on  the  No.  6  Victor,  and  the 
oak  on  the  No.  5  machine,  making  a  splendid 
equipment. 


All  business  men  should  remember  that  well 
directed  individual  energy  may  win  out  in  spite 
of  dull  times. 


56 


THE  TALKING  MACHINE  WORLD. 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


(Specially  prepared  for  The  Talking  Machine  Woria. i 
Washington,  D.  C,  Nov.  8,  1908. 
Rack.    Gustave  H.   Schubert,  Reno,  Nevada. 
Patent  No.  894,706. 

This  invention  is  an  improved  rack,  more  espe- 
cially intended  for  phonograph  records,  and  has 
in  view  such  a  device  that  will  display  the  ends 
of  the  cartons  in  which  the  records  are  kept, 
^^^f.  -whereby  the  rec- 

"  ord  wanted  may 
be  readily  select- 
ed; also  a  con- 
st ruction  by 
which  the  capac- 
ity of  the  rack 
may  be  increased 
as  the  selection  of 
records  is  added 
to.  In  attaining 
these  objects  there 
is  provided  a  pair 
of  looped  hangers 
having  hooks  for 
suspending  them 
from  a  ceiling 
or  other  convenient  support,  and  seated  within 
the  hangers  is  a  shelf  on  which  the  records  are 
placed,  the  shelf  preferably  having  upwardly- 
turned  flanges  at  opposite  side  edges,  and 
downwardly-turned  end  flanges  adjacent  to  the 
cross  members  of  the  hangers.  When  the  ca- 
pacity of  the  rack  is  to  exceed  one  shelf,  a  second 
shelf  of  like  construction  is  seated  in  U-shaped 
hangers  having  hooks  engaging  over  the  first 
hangers,  and  this  manner  of  construction  con- 
tinued until  the  required  space  is  obtained. 

Figure  1  is  a  perspective  view  of  a  rack  com- 
plete embodying  the  invention,  illustrating  the 
manner  in  which  the  records  are  stowed;  Fig.  2 
is  a  cross-section  of  the  rack,  and  Fig.  3  is  a  per- 
spective view  of  one  of  the  U-shaped  hangers. 

Sou>-D-Bo3:.  James  Smith  Kerr,  Valparaiso, 
Chile.    Patent  No.  901,703. 

An  object  of  this  invention  is  to  provide  a 
simple  and  efficient  sound  box  for  talking  ma- 
chines and  the  like,  in  which  practically  the  en- 
tire quantity  of  sound  waves  produced  is  forced 
to  pass  through  the  sound  tube,  in  which  in- 
harmonious or  disturbing  vibrations  are  avoided, 
and  in  which  all  deadening  of  the  sound  waves  is 
prevented. 

A  further  object  of  the  invention  is  to  provide 
a  device  of  the  character  described  having  a 
diaphragm  of  particularly  efficient  construction 

which  is  so  form- 
ed that  practi- 
cally all  secon- 
dary vibrations 
are  obviated,  and 
to  which  the  sty- 
lus bar  is  con- 
nected in  such  a 
manner  that  the 
use  of  glue,  ce- 
ment or  the  like 
is  avoided. 

A  still  further 
object  of  the  in- 
vention is  to  pro- 
vide a  sound  lx)x 
in  which  the  dia- 
phragm is  en- 
closed in  a  sub- 
stantially air-tighi 
chamber,  thereby  avoiding  the  escape  of  the 
sound  waves  to  the  outer  air  with  the  conse- 
quent diminution  of  the  sound  volume  produced 
by  the  machine. 

Figure  1  Is  an  inverted  plan  view  of  a  sound 
box  incorporating  the  improvements;  Fig.  2  is  a 
transverse  section  of  the  sound  box;  Fig.  3  is  a 
section  on  the  line  3—3  of  Fig.  2;  Fig.  4  is  a 
transverse  section  of  a  modified  form  of  the 
sound  box.  and  Fig.  5  is  an  elevation  showing  the 
modified  form  of  the  device. 


Talkixg-Machise.  William  Albert  Chapman, 
Smithville,  Ark.    Patent  No.  901,781. 

This  invention  relates  more  particularly  to  the 
horn  and  sound  tube  attachments  of  talking  ma- 
chines employing  disc  records.  An  object  of  the 
invention  is  to  provide  a  talking  machine  having 

means  for  sup- 
porting the  sound 
tube  so  that  the 
latter  is  free  to 
swing  in  two  di- 
rections, without 
interiupting  the 
propagation  o  f 
the  sound  waves 
through  the 
sound  tube  and 
the  horn  which 
communic  ates 
therewith. 

A  further  ob- 
ject of  the  inveji- 
tion  is  to  provide 
a  device  of  the 
class  described  in  which  the  sound  tube  is 
mounted  free  to  swing  in  two  directions,  that 
is,  in  a  horizontal  and  a  vertical  plane,  and  in 
which  the  sound  tube  is  resiliently  held,  when 
in  an  operative  position,  thereby  avoiding  the 
imposing  of  excessive  weight  upon  the  record 

through  the  sound 
box  and  repro- 
ducer. 

-^^m\-"  A  still  further 
object  of  the  in- 
vention is  to  pro- 
vide a  device  of 
the  class  de- 
scribed, in  which 
the  sound  tube  is 
connected  with 
the  horn  by 
means  of  a  per- 
fectly fitting  joint 
which  permits  of 
the  free  relative  movement  of  the  sound  tube 
,in  an  inoperative  position,  away  from  the  record. 

Figure  1  is  a  side  elevation  of  a  talking  ma- 
chine, showing  the  invention  applied  thereto; 
Fig.  2  is  a  rear  elevation  of  the  talking  machine, 
showing  a  part  of  the  horn  broken  away.  Fig.  3 
is  an  enlarged  longitudinal  section  of  a  part  of 
the  device,  showing  the  sound  tube  and  horn 


connection;  Fig.  4  is  a  transverse  section  on  the 
line  4 — 4  of  Fig.  3;  Fig.  5  is  a  transverse  section 
through  the  sound  tube  near  the  end  remote  from 
the  record,  and  Fig.  6  is  a  transverse  section  on 
the  line  6—6  of  Fig.  3. 

Sor>-D-REPRODUCER.  William  Albert  Chapman, 
Smithville,  Ark.    Patent  No.  911,782. 

An  object  of  the  invention  is  to  provide  a  .sim- 
ple, durable  and  efficient  sound  reproducer  which 
is  constructed  to  eliminate  harsh,  shrill  and 
metallic  tones  in  sound  reproduction,  and  which 
exactly  reproduces  the  volume,  register  and  tone 
shading  of  the  original  sound. 

A  further  object  of  the  invention  is  to  provide 
—  a    sound  reproducer 

having  a  diaphragm 
which  is  normally 
under  different  bal- 
ancer tensions,  there- 
by augmenting  the 
sensitiveness  and  ra- 
pidity of  action  of  the 
diaphragm. 

A  still  further  ob- 
ject of  the  invention 
is  to  provide  a  sound 
reproducer  having  a 
stylus  bar  which  per- 
mits the  easy  and 
rapid  insertion  and 
removal  of  needle 
points,  and  which  is  resiliently  controlled, 
whereby  it  is  rendered  flexible  and  efficient  in 
action. 

Figure  1  is  a  front  elevation  of  the  sound  re- 
producer; Fig.  2  is  a  longitudinal  section  of  the 
device;  Fig.  3  is  an  enlarged  transverse  section 
of  the  line  3 — 3  of  Fig.  2;  Fig.  4  is  a  transverse 
section  on  the  line  4 — 4  of  Fig.  3,  and  Fig.  5  is 
an  enlarged  transverse  section  on  the  line  5 — 5 
of  Fig.  2. 

Gbaphophoxe-Stop.  Junius  Wallace  Jones, 
Baton  Rouge,  La.    Patent  No.  901,910. 

This  invention  relates  to  automatic  stops  for 
phonographs  and  in  providing  this  mechanism 
the  inventor  aims  to  produce  an  automatic  stop 
susceptible  of  adjustment  for  use  with  record 
plates  of  different  diameters.  This  invention  is 
designed  to  coact  with  a  form  of  trip  stop  device 
now  in  use  on  what  is  known  as  the  Victor  ma- 
chine. It  is  the  object  to  produce  an  automatic 
stop  which  will  require  the  addition  of  the  few- 
est number  of  parts  and  which  will  be  simple  in 
construction  and  effective  in  operation. 

In  the  drawings,  Figure  1  is  a  side  view  of  a 
turntable  of  ordinary  construction  to  receive  the 
record  disc,  said  turntable  having  associated 
therewith  the  horn,  the  trip  stop  of  substantially 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
splendid  value. 

Write  for  Catalogue,  Terms  and  Prices 

Jacot  Music  Box  Co* 

No.  39  Union  Square,  New  York 


THE  TALKING  MACHINE  WORLD. 


57 


ordinary  form  and  the  improvements.  Fig.  2  is 
a  detail  plan  view  of  the  ordinary  trip  stop  in  its 
relation  to  the  turntable.  Fig.  3  is  a  plan  view 
of  a  part  of  the  invention  with  the  elements  in 
one  position,  and  Fig.  4  is  a 
similar  view  to  Fig.  3  with  the 
parts  in  another  position.  Fig. 
5  is  a  plan  view  of  a  record  of 
disc  form  showing  the  grooves 
which  are  made  on  all  records. 

Sound  Box  for  Talking  Ma- 
chines. Leon  F.  Douglass,  Phil- 
adelphia, Pa.,  assignor  to  the 
Victor  Talking  Machine  Co., 
Camden,  N.  J.  Patent  No.  902,- 
280. 

The  object  of  this  invention  is 
to  provide  an  improved  construc- 
tion in,  and  relating  to,  sound 
boxes  for  talking  machines,  such  that  the  quality 
and  clearness  of  the  sound  produced  thereby  will 
be  greatly  improved,  and  whereby  the  action  of 
the  sound  box,  as  concerns  the  effect  of  the  vibra- 
tions of  the  stylus  or  needle  caused  by  the  record, 
will  also  be  made  more  nearly  perfect. 

In  the  art  relating  to  talking  machines,  and 
the  recording  and  reproduction  of  sound  waves, 
difficulty  has  been  experienced  in  that  the  coarse 
and  other  vibrations  of  the  sounds  which  have 
been  recorded  have  been  too  great  for  the  dia- 
phragm of  the  sound  box  when  reproduced  from 
a  disc  record.  These  sounds  composed  of  vibra- 
tions of  greater  amplitude  also  have  been  accen- 
tuated or  made  abnormally  pre-eminent,  so  that 
the  effect  of  the  more  delicate  sounds  and  vibra- 
tions has  been  reduced,  and  the  tone  and  quality 
of  the  reproduction  thereby  impaired. 

The  object  of  the  invention,  therefore,  particu- 


larly  relates  to  such  a  construction  in  connection 
with  sound  boxes  that  these  harsh  undesirable 
vibrations  may  be  eliminated  or  reduced  to  such 
an  extent  that  they  retain  the  requisite  intensity 
to  give  a  pleasing  effect  when  taken  in  connec- 
tion with  the  other  vibrations  of  less  amplitude 
and  greater  frequency.  It  is  evident  that  the 
inertia  of  the  parts  of  the  sound  box,  and  the 
support  therefor,  to  which  the  stylus  bar  and 
diaphragm  are  connected,  have  considerable  ef- 
fect upon  the  waves  produced  from  the  latter. 
That  is,  if  the  parts  are  held  rigidly  in  position, 
the  sound  produced  by  the  diaphragm  will  corre- 
spond exactly  to  the  line  traced  by  the  siylus 
point,  and  if  there  are  vibrations  of  greater 
amplitude  and  less  frequency,  such  vibrations 
will  be  reproduced  in  substantially  the  same 
manner  that  they  are  recorded  by  the  recording 
machine,  and  since  sounds  having  waves  of  dif- 
ferent amplitude  are  not  all  recorded  with  the 
same  ease  and  accuracy,  the  sounds  which  are 
most  easily  recorded  will  be  accentuated  in  the 
reproduction.  This  is  especially  true  of  the 
coarser  vibrations  of  the  male  voice  and  the  notes 
of  the  larger  wind  instruments  in  bands  and  or- 
chestras. It  is  also  true  of  certain  vibrations  in 
the  reproduction,  which  cause  a  hollow  or  tubby 
sound  in  connection  with  the  music  or  words  re- 
produced. This  invention  is  particularly  in- 
tended to  overcome  the  above-mentioned  defects. 

It  has  been  found  that  when  the  sound  box  of 
a  talking  machine,  or  its  casing,  is  mounted  upon 
an  elastic  cushion  or  backing,  so  that  said  casing 
may  move  independently  of  the  sound  box  sup- 
port, the  harsh  vibrations  which  would  otherwise 
be  undesirably  accentuated  in  some  forms  of  re- 
producing machines  and  also  the  tubby  sounds, 
have  been  eliminated.  This  result  is  occasioned 
by  the  relation  between  the  inertia  or  mass  of 
the  metal  of  the  sound  box  or  its  casing,  and  the 


amount  of  elasticity  of  the  cushion  or  connection 
between  said  metal  and  the  arm  or  support  of  the 
sound  box.  That  is,  when  the  stylus  or  needle 
follows  the  finer  and  more  rapid  sinuosities  of 
the  record  groove,  the  inertia  of  the  sound  box 
is  great  enough  to  prevent  the  casing  and  dia- 
phragm from  moving  or  oscillating  with  the 
needle  or  stylus  bar;  but  when  the  needle  tra- 
verses the  greater  or  coarser  sinuosities,  which 
must  necessarily  be  of  less  frequency,  the  oscillat- 
ing force  is,  therefore,  greater,  and  at  the  same 
time  slower  and  in  acting  upon  the  stylus  bar 
and  diaphragm  causes  the  sound  box  or  its  casing 
to  oscillate  more  nearly  in  synchronism  there- 
with on  a  diameter  at  right  angles  to  the  stylus 
bar,  instead  of  vibrating  the  diaphragm  trans- 
versely as  a  whole.  It  will  thus  be  seen  that  the 
diaphragm  is  not  put  under  such  a  strain,  nor  is 
the  same  distorted  to  such  an  extent  as  to  com- 
municate the  full  force  of  the  vibrations  in  the 
form  of  sound  waves  to  the  sound  conveying 
means  or  amplifying  horn. 

Briefly  this  invention  comprises  the  providing 
of  an  elastic  cushion  or  connection  between  the 
sound  box  support  or  tube,  and,  the  sound  box 
or  its  casing,  said  cushions  being  of  such  a  size, 
consistency,  and  form,  and  being  held  in  such  a 
manner  that  an  elastic  and  yielding  mounting  is 
given  to  the  sound  box  or  the  casing  thereof, 
which  allows  the  same  to  be  oscillated  trans- 
versely about  a  central  diameter  or  axis  which  is 
transverse  to  the  axis  of  the  sound  box. 

Figure  1  is  an  elevation  of  improved  sound  box; 
Fig.  2,  a  side  elevation  thereof,  and  Fig.  3,  a  view 
showing  the  essential  parts  of  the  sound  box,  as 
concerns  this  invention,  cut  away  and  partly  in 
section. 


in  Philadelphia,  is  extremely  busy.  Orders  are 
coming  in  from  dealers  for  Star  talking  ma- 
chines, and  those  who  have  placed  sample  orders 
have  expressed  themselves  more  than  pleased 
with  the  results  obtained  from  the  trial  order. 

The  Star  records,  too,  are  claiming  a  goodly 
share  of  trade,  even  in  these  times,  and,  in 
fact,  there  is  an  increased  demand  now  for  all 
of  the  Hawthorne  &  Sheble  specialties,  which 
include  talking  machines,  records  and  accessories 
of  all  kinds. 


NEW  EDISON  LAUDER  RECORDS. 


The  National  Phonograph  Co.  have  issued 
three  more  Edison  records  by  Harry  Lauder, 
who  is  again  scoring  a  tremendous  success  in 
this  country.  They  are  entitled:  "That  the 
Reason  Noo  I  Wear  a  Kilt"  (13757);  "Inver- 
ary"  (13758);  "Callaghan"  (13759).  Lauder's 
reappearance  in  New  York  has  certainly  created 
a  fresh  demand  for  all  his  records.  It  is  safe 
to  say  that  not  in  years  has  a  European  singer 
visited  this  country  who  made  such  a  genuine  hit 
as  has  this  humorous  Scotsman. 


"TALKERS"  EOR  fflNDOOS. 


Some  time  ago  Wesleyan  missionaries  intro- 
duced talking  machines  in  their  work  in  India, 
and  it  now  develops  that  the  Hindu  priests  have 
also  begun  to  employ  the  machines  in  order  to 
counteract  the  effect -of  the  missionaries'  preach- 
ings. The  machines  are  portable  and  are  sent 
to  the  most  inaccessible  districts  of  the  empire. 
Truly,  the  "talker"  acknowledges  no  creed  in 
religion  or  code  in  politics. 


DEMAND  FOR  STAR  PRODUCT. 


VISIT  COLUMBIA  PLANT. 


E.  A.  Hawthorne  Reports  Improvement  in 
Trade — Star  Machines  and  Records  Growing 
in  Popularity. 


E.  A.  Hawthorne,  president  of  Hawthorne  & 
Sheble  Co.,  was  one  of  the  visitors  to  town  re- 
cently. While  Mr.  Hawthorne  is  not  old  in 
years,  yet  he  is  one  of  the  men  whose  service  in 
the  talking  machine  trade  ranks  among  the  first 
in  point  of  service.  While  discussing  business 
with  The  World,  Mr.  Hawthorne  took  occasion 
to  emphasize  the  improved  condition  of  trade, 
and  he  felt  that  conditions  were  brightening 
all  the  time,  and  that  it  would  only  be  a  short 
time  before  they  would  be  almost  back  to 
normal. 

The  big  plant  of  the  Hawthorne  &  Sheble  Co., 


Captain  Lorocchio,  of  the  Italian  cruiser 
"Fievamosca,"  and  Captain  Winslow,  of  the 
United  States  battleship  "New  Hampshire,"  in- 
spected the  factories  of  the  American  Grapho- 
phone  Co.,  at  Bridgeport,  Conn.,  recently,  and 
upon  leaving  the  plant  both  were  presented  with 
handsome  graphophones,  with  silver  horns,  ap- 
propriately engraved  plates  being  attached 
thereto. 


THE  AUTOMATIC  SOUBRETTE. 


"I  suppose  your  play  starts  with  a  housemaid 
dusting  the  furniture  and  soliloquizing  about  the 
family  affairs." 

"No,  we've  cut  all  that  out.  Instead  we  have 
a  vacuum  cleaner  with  phonographic  attachi- 
ment." 


Stop-Look-Listen ! 

With  the  election  of  President  out  of  the  way,  "  look  out  for  the  cars  of  trade." 

You  are  going  to  have  the  biggest  holiday  trade  in  the  history  of  your  business. 
Prepare  for  it.  Don't  be  "skimpy."  Don't  be  fearful.  STOCK  UP.  If  you 
haven't  got  what  the  people  want — and  they're  going  to  want  a  lot  -  the  other  fellow 
will  have  it. 

Put  in  a  big  stock  of  Phonographs  with  the  new  attachment  for  Amberol 
Records.  The  greatest  inspiration  the  business  has  ever  had  is  this  Amberol 
Record — doubles  the  usefulness  and  pleasure  of  the  phonograph. 

We  can  ship  all  orders  the  day  received.  We  have  the  courage  of  our  convic- 
tions, and  have  to-day  the  largest  stock  in  every  line  of  every  character.  Don't  be- 
lieve you  can  ask  for  anything  we  haven't  got  on  hand. 

And  with  quality  right,  price  right,  shipments  prompt,  "  square  deal "  for  all— we 
want  your  trade. 

Phone  rush  orders  at  our  expense. 

American  Phonograph  Co. 

106  Woodward  Avenue,  Detroit,  Mich. 


58 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  MacHines  in  America 


J 


THE 

DIXSON 


Trade-Hark 


Are  delivering-  the  most  wonderful 
TALKING  MACHINE 

NEEDLES 

ever  manufactured. 

Thej'  come  in  four  sizes,  No.  1,  Loud 
Tone  ;  No.  2,  Happy  Medium  Tone  ;  No. 
3,  Medium  Tone  and  No.  4,  Soft  Tone. 
They  are  packed  in  most  attractive  boxes 
and  envelopes,  especially  intended  to 
help  the  Small  Dealer  make  profitable 
sales  of  GOOD  NEEDLES. 

A  SYMPOSIUM  on  the  subject,  with 
wholesale  prices,  will  be  mailed  to  any 
address,  from  either  of  our  three  stores. 

OLIVER  DrrSON  COMPANY 

150  Tremont  Street,     BOSTON,  MASS. 


Chas.H.  Ditson&Co. 

f*os.  8, 10. 12  East  34Ui  Street 
NEW  YORK.  N.  Y. 


J.  E.  Ditson  &  Co. 

No.  1632  Chestnat  Street 
PHILADELPHIA,  PA. 


Factory : 
Rahway,  N.  J. 


TEACE-UAKK 

BROADWAY  and  17th  ST.,  NEW  YORK 

Western  Branch : 
259  Wabash  Ave.,  Chicago 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLIMA  PIANOS 

DISTRIBUTORS  IN  NEW  YORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

JOBBERS 

VICTOR 
EDISON 

It's  worth  while  knowing  we  never 
substitute  a  record.  If  it's  in  the  catalog 
we've  got  it. 

Des  Moines  IOWA  Dubuque 


Peter '  Bacigalupi  &  Sons 

SAN  FRANQSCO,  CAL. 

WHOLESALE  RETAIL 

1021-23  Golden  Gate  Ave.  tII3-I5  Fillmore  St. 


Jgggg^s  Edison,  Zonophonc 
PEALER  Victor 

AH  Kinds  of  Automatic  MtJsical  InstrumeDts 
aad  Slot  Machines. 


BABSON  BROS. 

I  9th  St.  and  Marshall  Boulevard 

CHICAGO,  ILL. 


Special  attention  given  DEALERS  only,  by  Q.  M. 
NISBETT,  Manager,  Wholesale  Department. 


LARGEST  STOCK  OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  the  U.  S. 


I DARD    TALKI NG    M  ACH I N  E    COM  PAN  Y 

"If  ifs  made  we  ship  it  thJe  same  dciy  order  is  received" 


Jacot  Music  Box  Co., 

59  Union  Sq.,  New  York. 

Mira  bj^ci  Stella.  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


You  Can  Get  Goods  Here   

KDISOPf  VICTOR 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  blaring 
from  U9  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwaakee,  Wis. 


NEW  ENGLAND 

JOBBING  HEADQUARTERS 

EDISON    AND  VICTOR 

MeLChtnes.  Records  and  S\appllos. 
THE   EASTERN   TALKING    MACHINE  CO. 
177  Tremont  Street        •       -        BOSTON.  MASS. 


ECLIPSE  PHONOGRAPH  CO. 

HOBOKErsj,    IM.  J. 

Edison  and  Zon=o=phone  Jobbers 

Can  Guarantee  Quickest  Delivery 
From  Largest  Stock  in  New  Jersey. 


JOHN  F.  ELLIS  & 

CO. 

WASHINGTON,  D.  C. 

Distributor 

"Vlf  TOR  XalKIno 
V  1^  1  V-rr^  Machine* 

and  RECORDS    Wholesale  and 

Retail 

Largest  Stock  In  tlie  South 

PERRY  IS.  WHITSIT  I-.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 

213  South  High  Street.  Columbus.  Ohio. 

Edison  innnmO    victor  Talking 

Phonosraphs     .IIIHHrnA  Machines 
and    Raoorda  UUUULIIU  and  Reoorda 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPAINY  ^'^'sK^lf" 


F.  M.  AXWOOD 

123  MONROE  AVENUE 

IVfEIVIPHIS,  XEIMIM. 

EDISON  JOBBER 


E.  F.  DROOP  &  SONS  CO. 


925  Pa.  Avenue 
WASHINGTON.  D.  C. 


231  No.  Howard  Street 
BALTIMORE,  MD. 


Distributors  of 

Edison  Phonographs 

Victor  Talking  Machines 

Records,  Cabinets  and  Supplies 

LARGEST  STOCK  SOUTH  OF  NEW  YORK 


PRICE    F»HONOGRA.F»H  CO. 

51-56  Clinton  Street.  NEWARK.  N.  J. 

Victor  Distributors  Sl^"^""'-" 

Send  ui  your  Order,  you  get  the  Goods 

We  don't  retail.   We  take  care  of  the  Dealer. 

Large  Stock  —  Quick  Service   


BIFFAIO  •  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


X! 

o 


EDISON 
VICTOR 
COLUMBIA 


EXCLUSIVELY  JOBBER. 

mil  ZOIVO-0-PHONES»mrY 

BYRON  IVIAUZY 
SAN  FRANCISCO  CALIFORNIA 


C.   B.  HaYNES  W.  V.  YOUMANS 

C.  B.  HAYNES  &  CO. 

WNOLISALC  DISTRtBUTORS 

EDISON  PHONOGRAPHS  AND  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


DISTRIBU- 
TORS OF 


PACIFIC  COAST 

Victor  Talking  Machines  recSrds 


STEINWAY  PIANOS-LYON  &  HEALY 
"  OWN  MAKE  ••  BAND  INSTRUMENTS 
San  Francisco  Portland 
Oakland  Los  Angeles 


Sherman,  Clay  &  Co. 


Baltimore    Zonophone  Jobber 

THE  NEW  TWENTIETH    CENTURY  TALKING 
MACHINE  CO. 


rietor 


L.  MAZOR,  P  OP 

Talking  Machines  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 
1423-25  E.  Pratt  Street,     BALTIMORE,  MD. 


KLEIN  *  HEFFELMAN  CO. 

Canton.  OHIO. 

Edison     ^  Victor 

MACHINES.     RECORDS     AND  SUPPUES 

Quickest  service  and  most  complete  stock  in  Ohio 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  Records 
JULIUS  A.  j.  FRIEDRICH 

30-32  Carta!  Street.    Grand  Rapids,  Miohlgarv 

r\  ««  ..  *  Quick  Service  and  a  Saving 
Our  Motto:  ^  N  Transportation  Chareel 


Every  Jobber  In  this  country  should  be  represented  In  this  department.   The^  cost  Is"  sllflht  and  the  advantage  Is^  great. 

Be  sure  and;have  your  llrm  In  the  December  list. 


THE  TALKING  MACHINE  WORLD. 


59 


Leading  Jobbers  of  TalKin^  MacKines  in  America 


FINCH  &  HAHN, 

Albany,  Troy,  ScKerveota.dy. 

Jobbers  of  Edlaorv,  Victor  and  Columbia 

MaLchines  and  Records 

300.000  Records 
Complete  Stock  Quick  Service 


D.  K.  MYERS 

3839  Finney  Avenue  ST.  LOUIS.  MO. 

Only  Exclusive  Jobber  in  U.  S.  of 

Zon-o-phone  Machines  and  Records 


We  Fill  Orders  Complele 


Give  us  a  Trial 


^ticRaPiniivTKis! 


1  We  refer  all  retail  inquiries  from  our 
Dealers'  lowhs  to  them  lor  attention. 

f  We  positively  will  not  sell  a  Talking 
Machine  or  Records'  at  retail  in  a  town 
wliere  we  have  a  Dealer, 
f  We  do  not  refer  the  inquiry  to  you  and 
then  oiler  to  pay  express  if  the  customer 
will   buy  direct. 

The  Rudolph  Wurlitzer  Co., 

Cincinnati  and  Chicago. 

2  points  of  supply  on  Victor  k  Edison.  Order  from. the  mmr,, . 


E.  T.  WILTON   &  COMPANY 

HOUSTON.  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  liave  everything:  yon  need,  also 
JEWELRY  and  WATCHES 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHtNES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


CMICAC30 


Every  Jobber  in  this  country  should  be  represented  in  this  department. 
The  cost  is  slight  and  the  advantage  is  great.  Be  sure  and  have  your 
firm  in  the  December  list. 


TO  LIMIT  VICTOR  DEALERS. 


The  Victor  Co.  Issue  New  Rule  Which  Will  Act 
as  a  Protection  to  Their  Representatives — 
An  Important  Move. 


The  Victor  Talking  Machine  Co.  recently  sent 
out  a  notice  to  all  Victor  distributers,  signed  by 
Louis  P.  Geissler,  manager,  in  which  they  state 
that  it  is  their  desire  to  limit  the  number  of 
Victor  dealers  throughout  America,  to  the  end 
that  they  may  receive  a  more  powerful  and  en- 
thusiastic representation  than  ever  before.  It  is 
their  desire  to  avoid  poor  representation  or  the 
placing  of  their  product  with  undesirable  per- 
sons. In  this  connection  the  Victor  Co.  announce 
that  the  following  rule  will  go  into  effect  on  and 
after  October  31. 

"Our  distributers  must  in  every  case,  when 
qualifying  a  new  dealer,  and,  before  shipment  of 
the  goods,  submit  to  us  his  contracts,  signed  in 
triplicate,  together  with  statement  of  the  amount 
of  his  initial  order.  The  distributer  will  then 
await  authority  from  this  company  to  qualify  the 
dealer,  which  will  be  promptly  forthcoming  if  de- 
sirable, and  the  contracts  at  that  time  will  be 
returned;  one  copy  to  the  distributer,  and  one 
direct  tO'  the  dealer  accompanied  by  his  identifi- 
cation card. 

"Full  information  is  tabulated  in  our  offices 
regarding  the  status  of  the  Victor  representation 
in  each  town,  and  our  judgment  as  to  the  desira- 
bility of  qualifying,  new  dealers  must  be  accepted 
as  final.  The  above  ruling  should  in  no  instance 
cause  a  delay  in  shipment  of  more  than  a  week. 
Telegraphic  authority  may  be  had  upon  request, 
and  to  a  dealer  who  has  delayed  putting  in  the 
Victor  line  all  these  years  this  slight  final  delay 
can  be  of  no  great  moment.  Any  failure  to  com- 
ply with  the  above  request  will  be  construed  as  a 
violation  of  our  contractural  relations." 

In  commenting  upon  this  notice  the  Victor  Co. 
state  in  another  communication: 

"This  means,  practically,  that  if  you  push  Vic- 
tor goods  in  your  city,  town  or  village  with  that 
energy  which  the  merits  of  the  goods  warrant, 
and  to  which  our  exclusive  and  aggressive  busi- 
ness policies  entitle  us,  that  no  more  Victor 
dealers  will  be  qualified  in  your  city,  and  that  the 
objectionable  ones  will  be  gradually  eliminated. 
What  we  desire  is  few  dealers  and  more  active 
ones. 

"We  have  advertised  the  fact  to  you  frequently 
that  the  great  bulk  of  our  profits  goes  back  into 


the  business  in  the  shape  of  increased  advertis- 
ing to  sell  the  goods  for  you,  betterments  in  fac- 
tory equipment  and  the  constant  advance  and 
improvement  in  the  quality  of  Victor  machines 
and  Victor  records. 

"No  one  who  will  make  a  careful  comparison 
of  the  output  of  our  factory — compare  our  work, 
period  for  period — can  fail  to  be  impressed  with 
the  enormous  strides  which  the  conscientious 
work  of  our  scientists,  experts  and  mechanics  has 
accomplished. 

"We  want  the  enthusiastic  support,  the  friend- 
ship, and  the  enthusiasm  of  Victor  dealers  to  in- 
crease, and  shall  endeavor  to  merit  it.  We  know 
of  no  article  so  well  advertised  and  so  stable  that 
pays  to  the  dealer  so  large  a  percentage  of  profit. 

"We  take  this  opportunity  to  express  our  pleas- 
ure at  the  enormous  increase  in  our  business 
during  the  months  of  September  and  October. 
Machine  orders  are  to-day  up  to  our  factory  ca- 
pacity, and  reports  from  all  sections  are  reassur- 


ing regarding  a  good  fall  and  holiday  trade. 
Don't  delay  your  machine  orders  to  your  dis- 
tributer." 


George  W.  Gibbs  started  for  the  "West  Indies 
early  in  the  month  to  represent  the  Columbia 
product  there  and  also  in  the  northern  part  of 
South  America,  as  well  as  in  the  Central  Ameri- 
can countries.  The  sale  of  talking  machine  para- 
phernalia in  those  quarters  of  the  globe  is  ex- 
panding tremendously,  despite  the  fact  that  Bra- 
zil and  Chili  are  passing  through  a  financial 
crisis. 


Walter  Freiberg,  in  charge  of  the  reproducing 
expedition  to  the  City  of  Mexico,  accompanied  by 
Harry  L.  Marker,  who  have  secured  a  number 
of  the  best  originals  from  native  talent,  will  re- 
turn to  the  United  States  some  time  this  month, 
having  finished  their  work.  They  have  been  in 
Mexico  three  months. 


]|kT  ^  •  Election  is  over 

Now  for  Business 

upon  their 

choice  for  president  and  it  is  the^  right  time  now  to  put  your 
shoulder  to  the  business  wheel.  Yoi  can  make  it  revolve  more 
rapidly  if  your  stock  is  fresh,  bright  and  contains  up-to-date 
machines  and  accessories  of  all  kinds.  We  are  in  a  position  to 
help  you  keep  it  there. 

Our  specialty  is  supplying  the  dealer.  We  manufacture  a 
line  of  talking  machine  specialties  and  we  carry  the  biggest  lines 
of  talking  machines  and  records  to  be  found  anywhere.  We  can 
help  you  out  in  a  business  way  at  short  notice  because  we  make 
a  specialty  of  filling  all  orders  promptly.  Just  try  our  rapid 
service  system  and  see  if  it  does  not  benefit  you. 

THe  Boston  Cycle  and  Sundry  (o. 

48  Hanover  Street      A  Boston,  Mass. 


60  Tm^.  TALKING  MACHINE  WORLD. 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  whicli  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


From  reports  whic-li  reach  this  office  it  is  evi- 
dent that  the  expansion  policy  which  we  have 
been  advocating  has  met  with  pronounced  ap- 
proval by  the  great  majority  in  this  trade.  This 
has  taken  material  form,  as  hundreds  of  firms, 
small  and  large,  are  adding  other  lines  and  broad- 
ening thereby  their  business  horizon.  Among 
those  whom  we  have  helped  to  the  road  of  pros- 
perity of  The  Agency  Co.,  of  Galveston,  Texas, 
their  appreciation  being  shown  by  the  following 
letter  to  the  Editor:  "Well,  how  are  you  by  this 
time?  I  hope  things  are  opening  up  in  every 
way  for  you,  as  you  deserve  success  from  your 
hustling.  It  seems  as  though  most  talking  ma- 
chine firms  have  added  side  lines  as  a  result  of 
your  advocating  this  branching  out  for  more 
profits.  As  for  myself,  by  taking  your  advice  I 
have  been  compelled  to  greatly  enlarge  my  store 
and  if  I  had  a  picture  of  it  to  send  you,  you 
would  say  it  is  about  the  busiest  and  best  look- 
ing talking  machine  store  you  have  seen.  I  have 
just  added  another  department  to  be  devoted  to 
Kodaks  and  photographic  supplies,  also  a  de- 
veloping branch,  and  should  do  well  with  it,  as 
Galveston  is  the  best  excursion  point  in  the  State 
of  Texas.  The  Kodak  fiends  are  thick  as  mos- 
quitoes down  here.  I  am,  therefor,  in  the  mar- 
ket for  anything  good  in  this  line  that  you  come 
across,  or,  in  fact,  in  all  'live'  lines.  Thanking 
you  for  past  interest  in  my  behalf,  I  remain 
very  truly  yours,  J.  N.  Swanson." 

What  this  enterprising  firm  is  doing  you  can 
do,  Mr.  Jobber  or  dealer.  All  you  have  to  do  is  to 
keep  your  eyes  open  for  opportunities.  These 
are  not  as  scarce  as  many  would  believe,  but  are 
all  around  you  waiting  to  be  taken  advantage  of. 
All  we  can  hope  to  do  is  to  make  you  think.  You 
must  do  the  directing.  What  would  you  think  of 
a  person  who  with  plenty  of  money  in  his  clothes 
starved  to  death  because  he  didn't  have  brains 
enough  to  use  it  to  supply  his  wants?  Would 
you  have  any  sympathy  for  such  a  person?  True, 
you  might  pity  him,  but  in  the  same  breath  you'd 
call  him  a  fool.  This  sounds  brutal  and  espe- 
cially so  when  we  say  that  the  firm  who  sits  still 
and  howls  bad  times  is  guilty  of  the  same  un- 
adulterated species  of  idiocy.  Are  you  or  are  you 
not  in  this  class?  If  so,  find  out  what's  the  mat- 
ter and  then  use  "kill  or  cure"  methods  to  get 
yourself  out,  for  if  you  are  not  capable  of  hold- 
ing your  place  in  the  line  of  "successes"  you  had 
far  better  call  the  sheriff  and  become  an  employe 
of  some  live  man.  In  this  commercial  age  a  man 
who  would  succeed  must  bend  every  energy  and 
faculty  to  the  task.  He  cannot  afford  to  beat 
about  the  bush  or  mince  words. 

Business  in  all  lines  has  taken  a  wonderful 
spurt  during  the  past  sixty  days  and  there  is 
every  indication  that  this  is  but  a  forerunner  of 
the  prosperous  times  ahead.  Merchants  all  over 
the  country  are  looking  forward  to  a  big  holiday 


trade,  which  if  it  materializes  will  do  much  to- 
ward boosting  the  year's  average.  Therefore,  Mr. 
Talking  Machine  Man,  if  you  desire  to  get  your 
share,  it  behooves  you  to  stir  yourself,  for  the 
time  for  getting  ready  is  almost  over  and  you 
must  either  act  now  or  lose  money. 

Musical  Merchandise. 

Talking  machine  dealers  who  have  tried  small 
musical  merchandise  as  a  side  line  have  been  well 
pleased  with  the  results  accomplished.  Musical 
merchandise  blends  perfectly  with  the  talking 
machine  line  and  has  a  drawing  power  which  as- 
sists the  dealer.  Banjos,  guitars,  mandolins,  vio- 
lins, accordeons,  harmonicas,  drums  and  all  kinds 
of  band  instruments  can  be  displayed  attractively 
without  taking  up  but  little  floor  space  and  a 
big  holiday  trade  won  if  handled  rightly.  In  con- 
nection with  this  department  many  dealers  are 
now  carrying  sheet  music  with  great  profit 
Nearly  every  family  has  a  piano  nowadays  and  it 
is  obvious  that  if  a  member  likes  a  record  very 
much,  he  or  she  would  be  inclined  to  purchase 
the  selection  in  sheet  music  form,  or,  vice  versa. 
And  sometimes  also,  not  for  the  music  alone,  but 
to  obtain  the  words,  which  are  often  indistin- 
guishable through  the  machine.  In  some  stores 
the  department  is  maintained  with  a  view  to  in- 
creasing the  number  of  visitors  to  the  store.  This 
is  accomplished  by  placing  a  piano  in  the  depart- 
ment and  employing  someone  to  play  any  piece 
in  stock  that  may  be  requested  by  the  visitors. 
In  this  way  the  store  is  made  more  entertaining 
and  at  the  same  time  many  catchy  pieces  of 
music  or  talking  machine  records  are  sold  that 
perhaps  would  have  been  slow  movers.  In  many 
of  the  stores  the  popular  pieces  are  mentioned 
at  very  low  figures  in  their  advertisement,  with 
the  stipulation  that  no  mail  orders  will  be  ac- 
cepted. This  serves  to  bring  the  purchasers  into 
the  store  and  is  a  material  aid  toward  the  sell- 
ing of  other  lines  of  goods  aud  other  pieces  of 
music.  Frequently  it  is  a  good  plan  to  advertise 
to  give  away  a  sheet  of  music  to  each  customer 
who  purchases  a  stipulated  amount  of  talking 
machine  goods  or  in  connection  with  a  sale  of 
one  specific  article.  It  is  not  necessary  to  tie  up 
a  lot  of  money  in  establishing  a  sheet  music  de- 
partment; on  the  contrary,  a  moderate  sum  will 
suffice.  One  large  publisher  estimates  that  the 
cost  of  stocking  a  department  with  enough  music 
to  make  a  good  showing  is  under  $200,  and  The 
World  will  be  pleased  to  furnish  upon  request 
a  list  of  such  stock  as  it  would  be  advisable  to 
carry  together  with  other  details.  In  case  you 
do  not  care  to  invest  in  a  piano  it  would  be 
gladly  furnished  by  any  dealer  with  the  permis- 
sion to  place  his  card  on  it  and  also  any  sale 
you  might  make  through  its  use  he  would  give  a 
certain  per  cent,  on,  thereby  adding  materially 
to  your  profits. 


The  VIASCOPE  SPECIAL 

NOW  READY 

#|T  After  years  of  study  we  have  perfected 
a  moving  picture  machine  void  of  all 
vibration  and  absolutely  flickerless.  All 
working  parts  of  mechanism   encased  in  a  highly 
polished  nickel-plated  steel  case.    Its  construction 
is  so  simple  that  it  can  withstand  the  hardest  usage 
without  getting  out  of  order. 

U'lilc  [or  Ciilalugue. 

VIASCOPE  MFG.  CO.   -  CHICAGO 

Department  A,  112  East  Randolph  Street 


Piano  Players  and  Rolls. 

While  speaking  of  music  as  a  side  line,  an- 
other branch  of  the  music  trade  industry  occurs 
to  us  which  offers  many  opportunities  to  the 
wideawake  retailer.  We  have  in  mind  player 
pianos  and  music  rolls.  Now,  while  a  great 
many  are  handling  this  line  in  what  might 
be  called  the  straight  legitimate  manner,  that  is 
by  selling  outright,  few — and  those  only  in  the 
larger  cities — have  taken  up  the  renting  and 
library  plan.  Everj-one  knows  how  popular  this 
wonderful  invention  has  become,  but  up  to  tlie 
present  time  its  sale  has  been  more  or  less  re- 
stricted to  the  higher  class  trade.  This  has  been 
because  of  the  high  price  at  which  it  is 
sold  and  even  when  sent  out  on  instalments  the 
payments  are  too  high  for  the  average  purse. 
Dealers  could  even  more  easily  afford  to  rent  a 
player  than  an  ordinary  piano,  for  in  the  first 
place,  he  would  obtain  an  additional  income  from 
the  rolls  while  in  the  latter  all  he  can  count  on 
is  his  fee  for  the  piano.  Let  us  explain:  Mr. 
A.  decides  to  adopt  this  plan.  First  he  buys  a 
number  of  piano  players  in  cabinet  form  (these 
to  be  rented  to  those  already  possessing  pianos), 
also  several  interior  players.  He  then  devotes 
his  attention  to  his  rolls,  buying  as  complete  an 
assortment  as  possible,  being  careful  to  have  a 
number  of  each  selection  always  on  hand  and 
keeping  his  popular  stock  up  to  the  minute.  He 
then  starts  to  figure  out  what  he  shall  charge. 
As  an  example  we  will  say  that  his  piano  players 
will  be  put  out  at  $3  a  month.  The  interior 
players  at  $5.  He  then  forms  a  circulating  roll 
library  charging  an  entrance  fee  of  $10,  same  to 
ensure  against  unwarranted  damage  to  rented 
rolls,  and  to  be  returned  to  the  customer  at  the 
expiration  of  the  contract,  providing  no  such 
damage  occurs.  Mr.  A.  then  fixes  a  renting 
charge  of  say  five  cents  per  roll  per  week.  Al- 
lowing the  life  of  each  roll  to  be  one  year— and 
placing  the  average  cost  to  the  dealer  at  $1.  It 
is  seen  that  the  profit  on  each  roll,  providing  it 
is  always  kept  out  the  full  week,  would  be  $1.60, 
which  is  mighty  good  interest,  and  when  carried 
on,  on  even  a  moderate  scale,  figures  up  into  a 
handsome  income.  Understand,  Mr.  Reader, 
these  figures  are  not  given  as  a  standard,  but 
simply  to  better  explain  the  idea.  We,  however, 
believe  it  to  be  a  good  one,  and  would  be  much 
interested  to  know  how  it  would  work  out  prac- 
tically. 

Stationery. 

Stationery  and  school  supplies  is  a  line  that 
can  be  caiTied  profitably  by  talking  machine 
dealers,  and  the  demand  is  a  continuous  one. 
Certain  standard  brands  which  have  been  on  the 
market  for  years  sell  well  at  all  times.  In  con- 
nection with  this  line,  pencils,  assorted  pens  and 
those  of  the  fountain  type  should  be  carried,  as 
not  only  do  they  naturally  go  together,  but  the 
profit  from  their  sale  is  considerable. 

Jewelry. 

"Opposites  attract"  was  never  better  demon- 
strated than  in  this  trade.  We  have  reference 
to  the  hundreds  of  dealers  who  are  doing  a 
thriving  business  combining  jewelry  and  talking 
machines.  Anyone  looking  for  a  side  line  that 
offers  a  chance  for  the  small  as  well  as  the 
largest  investor  would  do  well  to  investigate  the 
jewelry  field.  Big  inducements  are  offered  and 
there  are  many  novelties  in  connection  with  the 
r  egular  stock  to  offer.  Watches,  rings,  pins,  brace- 
lots,  etc.,  are  always  in  demand,  especially  at 
this  time  of  year.  Why  not  put  yourself  in  a 
position  to  cater  to  it? 

Illustrated  Post  Cards. 

Christmas  and  New  Year's  always  offers  the 
post  card  dealer  golden  opportunities.  Each 
.\oar   tlie  sending  of  greetings  becomes  more 


THE  TALKING  MACHINE  WORLD. 


61 


"New  Process "  GILLEnE  Blades 

Have  You  Got  Them  In  Stock? 


"  New  Process"  Gillette  blades  have 
proved  an  instantaneous  success. 

They  differ  in  price,  quality,  ap- 
pearance and  style  of  package  from 
the  previous  kind,  and  the  public  is 
being  notified  of  the  c  hange  by  full 
page  advertisements  in  all  the  lead- 
ing magazines. 

More  than  two  million  GILLETTE 
users  will  now  accept  only  "  New 
rrocess  •  GILLETTE  blades.  If  you 
have  them  in  stock  before  other  deal- 
ers in  your  locality  you  will  get  the 
business,  and  at  the  new  price  your 
profit  is  a  very  liberal  one. 

"New  Process"  blades  are  manu- 
factured by  newly-invented  machines 
and  processes,  making  them  superior 
in  appearance,  operation  and  endur- 
ance to  any  blades  ever  produced  by 
anyone. 

These  machines  are  automatically 
regulated,  and  grind,  hone  and  sharpen 
each  blade  individually  with  the  ut- 
most precision. 

Every  cutting  edge  is  perfect,  and 
possesses  a  degree  of  keenness  not 
produced  by  any  other  process. 

"New  Process"  blades  are  finished 
with  a  high  polish  that  renders  them 


easy  to  clean.  Since  dust  and  mois- 
ture do  not  cling  readily  to  a  polished 
surface,  these  blades  are  practically 
immune  from  rust. 

"New  Process"  blades  are  packed 
in  a  handsome  nickel-plated  box  which 
seals  itself  hermetically  every  time  it  is 
closed.  This  shuts  out  all  dampness 
and  effectively  protects  the  blades 
from  rust  in  any  climate,  land  or  sea. 
When  empty,  the  box  forms  an  at- 
tractive waterproof  match  safe. 

The  set  now  contains  12  blades. 

The  Retail  Price  is  $1.00  per  set. 

Twelve  sets  are  packed  in  a  carton. 

To  those  who  are  not  handling  the 
GILLETTE,  we  suggest  "Get  Busy." 
Get  the  sales  resulting  from  our  huge 
advertising  campaign — the  increased 
business  and  profits  that  the  co-oper- 
ation of  our  Sales  Department  will 
bring  you. 

YOUR  customers  are  continually 
seeing  GILLETTE  advertisements 
and  they  want  the  razor.  Eventually 
they  buy  it  somewhere. 

WHY  NOT  OF  YOU? 

Write  us  for  catalog  and  liberal 
discounts  to  dealers. 


GILLETTE  SALES  COMPANY 

BOSTON  NEW  YORK  CHICAGO 

702  Kimball  Building  702  Times  Building  702  Stock  Exchange  Building 


62 


THE  TALKING  MACHINE  WORLD. 


popular  and  to-day,  thanks  to  the  enterprising 
publisher,  retailers  have  almost  an  inexhaustible 
assortment  to  choose  from.  These  special  day 
cards  are  now  brought  out  in  all  classes  and 
many  run  up  even  as  high  as  the  dollar  mark, 
and  are  real  works  of  art.  This  is  also  the  time 
of  year  when  albums  move  the  best.  These 
should  range  from  those  retailiug  at  10  to  2.5 
cents  to  those  selling  for  $3  or  ?4.  One  thing 
about  laying  in  a  stock  of  these,  is  that  they 
are  more  or  less  standard,  and  even  if  they  are 
not  disposed  of  at  once  will  not  become  dead 
stock  on  the  dealer's  hands.  Post  card  reflect- 
ing machines  like  the  "Refleetoscope"  make  a 
cracking  good  addition  and  will  greatly  stimulate 
sales  for  months  afterward.  Dealers,  especially 
around  Christmas  time,  cannot  lay  too  much 
stress  on  attractive  window  displays  and  this 
line  with  a  little  care  lends  itself  admirably  to 
gala  effects. 

Home  Moving  Picture  Macliines  and  Films. 

Notwithstanding  the  passing  financial  slump, 
things  look  exceedingly  bright  for  dealers  han- 
dling moving  picture  machines  and  films;  in 
fact,  this  business  has  suffered  but  very  little, 
and  unless  something  unforeseen  happens  there 
will  be  a  rich  Christmas  harvest  for  these  enter- 
prising retailers.  Much  of  this  steadiness  has 
been  due  to  the  increased  exertions  on  the  part 
of  the  manufacturers.  These  men  did  not  "rest 
by  the  wayside,"  but  the  minute  they  felt  a  re- 
laxation on  the  part  of  the  buying  public,  they 
began  to  push  work  on  new  models,  and  in 
every  way  possible  keep  things  stirred  up. 
Premiums  Great  Trade  Stimulators. 

How  to  attract  trade  to  your  store,  and  hold 
it,  is  a  problem  that  has  puzzled  the  heads  of 
our  wisest  as  well  as  less  gifted  merchants. 
Many  affirm  that  one  of  the  most  satisfactory 
methods  ever  devised  is  that  of  giving  pre- 
miums. This  plan  is  used  extensively  by  nearly 
all  the  larger  trades,  but  so  far  has  not  suc- 
ceeded in  gaining  a  foothold  in  the  talking  ma- 
chine field.  In  the  past  it  would  have  been  un- 
necessary, as  no  inducements  were  needed  to 
stimulate  trade.   Now,  however,  that  competition 


has  grown  so  keen,  it  would  pay  all  interested 
to  investigate  its  possibilities.  This  industry 
(that  of  premiums)  is  founded  and  relies  on  that 
human  weakness  for  "getting  something  for 
nothing"  which  we  all  possess  to  a  greater  or 
less  degree,  though  some  of  us  are  too  proud 
to  admit  it,  and  cannot  be  inveigled  into  pur- 
chasing a  pound  of  sugar  because  we  may  obtain 
a  spoon  or  something  else  gratis.  The  premium 
expeit  knows  this,  and  before  he  decides  on  any 
particular  campaign,  studies  the  class  of  trade 
he  would  appeal  to.  Then  he  sets  his  net  (and 
there  are  nets  to  suit  all  grades  and  conditions), 
and  if  the  bait  is  wisely  chosen,  the  flsh  is  cap- 
tured. Take  as  an  example  John  Wanamaker. 
His  trade  is  such  that  he  would  scarcely  be  in- 
terested in  the  trading  stamp  scheme,  but  his 
"net"  is  well  "baited" — reading  and  writing 
parlors,  waiting  rooms,  musicales  on  a  grand 
scale,  supplementing  which,  and  a  part  of  the 
whole,  is  an  army  of  maids,  floor  walkers  hired 
expressly  for  the  convenience  of  customers. 

Stores  catering  to  the  cheaper  trade  use  trad- 
ing stamps  extensively,  the  class  and  extent  of 
the  premiums  varying  according  to  their  capital 
and  trade.  Newspapers  give  books,  lamps,  talk- 
ing machines  and  other  articles  as  inducements 
to  subscribers,  and  so  it  goes.  For  every  Jack 
there  is  a  Jill,  and  every  man,  woman  or  child 
has  his  or  her  weakness.  While,  as  we  have 
said,  the  talking  machine  man  has  not  as  yet 
used  this  method  for  drawing  trade  to  his  store, 
there  is  no  reason  why  he  should  not,  and  every 
reason  why  he  should  consider  it  seriously.  The 
idea  that  it  is  a  costly  undertaking  is  an  erro- 
neous one,  for  it  is  fully  based  on  a  percentage 
basis.  A  talking  machine  man  who  has  given 
this  subject  consideration  said  the  other  day: 
"If  I  was  to  employ  premiums  I  would  go  about 
it  something  like  this:  1  would  first  figure 
out  the  average  actual  clear  profit  (not  the  ap- 
parent one,  for  there  is  a  vast  difference)  on 
my  stock  as  a  whole,  and  then  estimate  what  I 
could  afford  to  allow  for  my  premium  campaign, 
and  govern  all  my  future  operations  accordingly 
— in  the  same  manner  as  one  would  do  in  making 


out  an  advertising  appropriation.  If,  for  in- 
stance, I  can  afford  to  allow  my  customers  2 
per  cent,  rebate  on  each  purchase,  I  do  so,  and 
credit  them  with  that  amount  either  by  the 
stamp  system  or  some  other,  and  whenever  their 
credit  amounts  to  the  price  of  the  desired  article, 
make  the  exchange  and  give  or  send  it  to  them 
prepaid.  The  choice  of  premiums  must  be  given 
careful  consideration,  and  the  best  and  surest 
way  for  success,  if  one  is  ignorant  of  the  idio- 
syncrasies of  the  business,  is  to  consult  with  one 
of  the  large  manufacturers  of  such  articles,  who 
will  gladly  co-operate  with  you." 

It  is  not  necessary  to  carry  a  large  stock  on 
hand,  many  merchants  only  carrying  a  sample 
line  and  letting  the  premium  manufacturer  ship 
direct.  Of  course,  where  possible  it  is  better  to 
have  the  goods  right  on  hand,  so  that  deliveries 
can  be  made  promptly.  Too  careful  attention 
cannot  be  given  to  catalogs.  Many  a  firm  has 
lost  the  best  effects  of  their  campaign  by  trying 
to  save  on  cuts  for  illustrating,  paper  and  print- 
ing. It  is  only  too  easy  to  give  the  impression 
of  cheapness  in  this  game,  and  this  should  above 
all  else  be  shunned.  Obtain  as  extensive  a  list 
of  people  as  is  possible  in  your  locality  and  dic- 
tate a  carefully  worded  personal  letter  to  each, 
enclosing  your  catalog  and  calling  attention  to 
and  emphasizing  the  quality  of  the  goods  you 
handle,  leaving  out  all  mention  of  premiums. 
Your  catalog,  if  it  be  gotten  up  as  it  should  be, 
covering  this  end  of  it.  Advertisements  inserted 
in  your  local  papers  will  do  much  toward  helping 
the  good  work  along,  and  the  brighter  and  more 
inviting  your  store  is,  the  better,  as  this  is  the 
all-important  feature  and  should  cap  the  climax. 

Think  this  over,  Mr.  Talking  Machine  Man, 
and  think  it  over  seriously.  If  handled  rightly 
it  will  mean  big  things  to  you,  and  will  prove 
a  wonderfully  lucrative  investment.  On  the 
other  hand,  if  treated  superficially  it  may  prove 
a  costly  experiment. 

Attractive  Side  Lines. 

Cameras  and  photographic  supplies,  safety 
razors,  sporting  goods  (at  this  time  of  year 
skates,  sweaters,  hockey  sticks,  etc.),  make  at- 


NEW  DESIGNS,  1908 

Christmas  and  New  Year 
POST  CARDS 

Our  Plans  for  this  line  of  Post  Cards  of  over  100  All 
New  Subjects  were  made  many  months  since. 

Our  Expert  Artists  have  never  failed  to  design 
pleasing  and  popular  styles  and  the^^ 

Have  outdone  all  previous  efforts  in  our  line  for  this  year 

These  Assortments  will  give  Dealers  a  Large  Varietj^  with  a  Small  Investment. 


ASSORTMENT  No.  200/12. 

100  New 

Embossed 

.  100  designs 

15  " 

Figures  and  Faces. 

.  15 

(t 

10  " 

«( 

Domestic   

15 

25  " 

<( 

Imt.  Silk   

25 

(( 

10  " 

120  43   

,  8 

it 

15  " 

<< 

Air  Brush   

.  15 

it 

15  " 

120/58   

12 

tt 

10  " 

(( 

Madonna   

,  10 

ti 

40  " 

ft 

Special   

25 

tt 

10  " 

Folding  with  Verses   

10 

n 

250  Total 

This 
Special 
Assortment 

of  250 
Christmas 
Post  Cards 
only  $2.50 


ASSORTMENT  No.  200  14. 

215  New  Embossed  Xmas  and  New  Year.  100  designs  \ 

15     "           "         Figures  and  Faces..  15  " 

25     "           "          Domestic  Xmas  ....  15  " 

65     "           "         Imt.  Silk  Xmas            25  " 

20    "           "         120  43                            8  " 

25     "           "         Air  Brush                     25  " 

25     "            "          120  58                            25  " 

25     "           "         Madonna                      10  " 

75     "  "  Special 

10     "           "         Folding  with  Verses  .  10  " 
500  Total 


This  Special 
Assortment 

of  500 
Xmas  and 
New  Year 
Post  Cards 
only  $5.00 


Send  yotir  orders  etirl^'  while  tlie  aasortnient 
complete.    You  will  be  wiir|)rised  liow  miiiiy  of  llicse 
cnrds  will  he  .sold  ;it  once. 

Slijill  we  send  yon  our  new  F:dl  Tost  C'lird  Calaloii'r 


THE  AMERICAN  NEWS  COMPANY 

POST  CARD  DEPARTMENT,  DESK  R  NEW  YORK,  N.  Y. 


THE  TALKING  MACHINE  WORLD. 


63 


tractive  side  lines  and  offer  this  trade  unlimited 
opportunities.  If  nature  has  endowed  you  with 
push  and  ambition,  make  use  of  these  gifts  ana 
quit  crying  "poor  business,"  but  get  a  move  on. 
No  man  can  be  a  success  who  sits  still  and  waits 
for  trade  to  come  to  him.  Nothing  will  sell  It- 
self. The  old  saying,  "The  man  who  would  in 
business  rise,  must  either  bust  or  advertise,"  is 
very  much  to  the  point,  and  should  be  taken  to 
heart. 


ber  1  began  to  distribute  a  "New  Process"  blade, 
which  met  with  immense  success  from  its  intro- 
duction, due  to  the  fact  that  a  superfine  steel, 
made  from  a  new  Gillette  formula,  was  utilized. 
Secondly,  a  new  tempering  process  was  intro- 
duced and  new  automatically  regulated  machines 
were  manufactured  for  sharpening  both  edges, 
giving  every  blade  powerful  pressure  and  pro- 
ducing a  keen  and  enduring  edge,  each  cutting 
edge  on  every  blade  being  perfect,  and  possessing 


OVER  THREE  MILLION  SOLD. 

Gillette  Safety  Razors  Have  Proved  a  Boon  to 
That  Number  of  Men  Within  the  Last  Three 
Years — A  "New  Process"  Blade  Put  on  the 
Market  in  September  and  Its  Chief  Features. 


During  the  past  three  years  over  three  million 
Gillette  Safety  Razors  have  been  sold  to  men 
who  have  found  that  comfort,  convenience  and 
economy  were  all  combined  in  this  little  shaving 
device,  which  at  its  inception  was  purchased  by 
many  because  of  its  novelty — and  since  which 
time  to  them  and  to  the  new  buyers  it  has  be- 
come a  necessity,  many  men  stating  that  they 
would  not  take  twenty  times  its  price,  provided 
another  could  not  be  found. 

"When  King  C.  Gillette  invented  his  razor,  the 
principal  feature  of  which  was  the  Gillette  blade, 
he  brought  out  the  first  new  idea  in  razor  blades 
in  more  than  400  years — a  dcuMe-edged,  flexible 
hlade,  which,  placed  in  the  Gillette  holder,  be- 
comes a  concave  shaving  edge,  being  adjustable 
for  a  close  or  an  easy  shave  by  a  slight  turn  of 
the  handle  to  the  right  or  left,  the  only  adjust- 
able razor  blade  on  the  market. 

Millions  of  Gillette  blades  have  been  sold  and 
hundreds  of  thousands  of  voluntary  testimonials 
have  been  received  by  the  makers,  and  yet  it 
was  not  deemed  best  by  this  company  to  rest  on 
past  laurels,  with  the  result  that  during  the  past 
few  years  experiments  have  brought  about  im- 
provements in  the  manufacture  of  the  Gillette 
blade,  to  the  end  that  this  company  on  Septem- 


ess"  blades  are  so  superior  in  every  particular  to 
any  blades  ever  produced  that  each  blade  will 
give  many  more  delightful  shaves  than  has  ever 
been  experienced,  no  matter  how  satisfactory 
the  user's  previous  experience  with  the  Gillette 
has  been. 

These  "New  Process"  blades  are  finished  with 
a  high  polish,  much  easier  to  clean  after  using, 
since  dust  and  moisture  do  not  cling  to  them, 
which  rendere  them  practically  immune  from 
rust,  and  were  an  instantaneous  success  when 

PATENTED 

LiCENSED-ONLY-FOR-ORIGINAi 

QuseQ  in  O 

GILLETTE- HOLDER 
NOTTO-BE-RESHARPENED 


a  degree  of  keenness  not  possible  to  produce  by 
any  other  process.  Therefore,  although  the 
blades  are  paper-thin,  they  have  the  utmost  en- 
diirance  and  survive  any  kind  of  service,  whether 
in  daily  contact  with  the  critical  user's  coarse 
stubble,  or  the  college  boy's  soft  down. 

Of  course  the  cause  of  the  original  success  of 
the  Gillette  blade  still  pertains  to  the  "New 
Process"  blades,  the  feature  ot  which  is — No 
Stropping,  no  Honing.    Each  of  the  "New  Proc- 


o  o 

NO  STROPPING -NO  HONING 
V       ....  ^^z. 

placed  on  the  market  during  the  past  month, 
because  of  their  greater  durability,  which  means 
a  lessening  to  the  already  low  cost  of  a  daily 
shave  with  the  Gillette  Safety  Razor,  beyond  the 
efficient  and  satisfactory  results  derived  from 
the  use  of  same. 

The  "New  Process"  blades  are  packed  in  a 
unique  uickel-plated  box  which  seals  itself  her- 
metically every  time  it  is  closed,  making  an  ab- 
solutely damp-proof  protection  to  the  blades. 

To  the  dealer  the  "New  Process"  blades  offer 
an  added  profit,  and  the  company  will  be  very 
glad  to  have  you  address  them,  asking  them  for 
particulars,  terms,  etc.,  mentioning  this  publi- 
cation. 


It  doesn't  pay  to  advertise  unless  you  are 
able  to  deliver  the  goods. 


A  GENUINE  SOaETY  CRAZE 


Society  in  all 
the  large  cities 
has  taken  up  the 

PASTIME 
PUZZLES 

FOR  ADULTS 


Even  President 
Roosevelt  him- 
self has  spent 
hours  over  these 
wonderful  pic- 
ture puzzles. 

FOR  ADULTS 


PASTIME  PICTURE  PUZZLES  a«  made  only  by  PARKER  BROS.,  Inc. 

Of  Salem,  Mass.,  the  makers  of  PIT,  PING-PONG,  DIABOLO 
and  other  Games  of  World-Wide  Fame. 


RetaU  at  50  cts.,  $1.00,  $1.50,  $2.00  up  to  $7.50  each. 
NET  Wholesale,  $3.50,  $7.50,  $10.80,  $15.00  per  dozen. 

YOU  CAN  MAKE  MONEY  OUT  OF  PASTIME      WRITE  TO-DAY  FOR  SAMPLES 


PARKER  BROTHERS,  Inc. 


12th  Floor,  Flatiron  Building, 
NEW  YORK 


SALEM,  MASS. 


64 


THE  TALKING  MACHINE  WORLD. 


PARKER'S  PASTIME  PUZZLES 

Should  Prove  a  Big  Holiday  Seller  With  the 
Talking  Machine  Trade. 


A  genuine  craze  has  been  created  in  Boston 
and  other  New  England  cities,  which  has  rapidly 
spread  to  all  of  the  social  centers  in  the  East. 
This  fad  or  craze  is  for  the  new  picture  puzzles 
made  by  Parker  Bros.  (Inc.),  of  Salem,  Mass., 
called  Pastimes.  The  most  distinguished  mem- 
bers of  society  are  giving  more  time  to  Pastime 
picture  puzzles  at  present  than  to  any  other 
amusement.  It  is  known  to  be  a  fact  that 
President  Roosevelt  himself  has  been  suflBciently 
diverted  to  actually  spend  hours  over  the  de- 
lightful amusement  of  putting  together  the  beau- 
tiful pictures  which  constitute  the  Pastime  puz- 
zles. 

Pastime  puzzles  are  unlike  the  usual  juvenile 
picture  puzzles  and  are  intended  for  adults. 
They  are  fine  art  pictures  mounted  with  special 
cement  upon  three-ply  wooden  stock  and  sawed 
into  a  great  number  of  pieces. 

The  puzzles  retail  all  the  way  from  50  cents 
to  ?7.50,  and  Parker  Bros,  have  many  special 
orders  for  puzzles  of  very  large  number  of 
pieces  that  retail  as  high  as  $10.  The  sale  of 
f2  and  $3  styles  has  run  to  a  large  number  of 
thousands. 

As  the  fad  has  now  spread  to  all  large  centers, 
all  dealers  having  a  good  class  of  trade  can  dis- 
pose of  hundreds  of  these  puzzles  if  they  once 
make  it  kno-mi  that  they  have  them.  Hand- 
some placards  are  sent  with  the  puzzles.  The 
goods  cost  from  $3.50  a  dozen  upward. 

The  Parker  plant  at  Salem,  Mass.,  which  has 
produced  so  many  famous  games,  as  Ping  Pong, 
Diabolo,  Pit  and  other  great  successes,  is  run- 
ning an  entire  factory  on  these  Pastime  puzzles. 
For  the  purpose  of  cutting  these  puzzles  very 
fine  imported  saws  are  used  on  specially  made 
machinery.  Such  fine  saws  could  not  be  used 
on  the  ordinary  jig  saw  machines  with  which 
most  people  are  familiar. 

As  a  side  line  for  talking  machine  dealers 
these  high-class  puzzles  are  money-makers.  The 
finest  booksellers  in  New  York,  such  as  Scrib- 
ner's,  Putnam's,  etc.,  are  selling  them  as  fast  as 
they  can  get  them  from  the  Salem  factory. 


GKRMAN  POST  CARD  SITUATION. 


Consul-General  T.  St.  John  Gaffney,  of  Dres- 
den, states  that  the  exportation  of  German  pic- 
ture post  cards  has  recently  diminished  consid- 
erably. The  foreign  demand  is,  however,  still 
great,  amounting  to  about  500,000,000  since  the 


beginning  of  the  year  to  July  1.  Compared  with 
the  previous  year,  this  shows  a  diminution  of 
150,000,000.  The  United  States  is  said  to  be 
Germany's  best  customer,  followed  by  England. 
Asia  and  Australia  are  also  good  patrons  of  this 
form  of  art  industry. 


HOW  MOVING  PICTURES  ARE  MADE. 


Four  thousand  people  packed  the  space  in 
front  of  Borough  Hall,  Brooklyn,  while  they 
gazed  at  a  baseball  bulletin  board.  The  police 
moved  here  and  there  clearing  the  car  tracks. 
Up  came  a  boy.  He  didn't  look  much  like  a  boy 
— because  he  was  an  actor.  Behind  him  toddled 
an  old  woman,  and  behind  her  a  stage  manager, 
a  camera  man,  and  a  helper.  Scarcely  had  the 
old  woman  established  herself  on  the  curbstone 
before  a  trolley  car  came  clanging  down  the 
avenue.  The  boy  spat  professionally  on  his 
hands.  The  old  lady  gathered  herself  together. 
The  car  was  thirty  feet  away  and  bowling  along 
in  lively  fashion,  writes  Harris  Merton  Lyon  in 
the  New  Broadway  Magazine. 

"Now,  go!"  yelled  the  stage  manager. 

Out  onto  the  tracks  she  went.  It  was  a  busi- 
ness of  seconds  and  split  seconds.  Subtly  some- 
where a  camera  began  clicking  off  its  little  stamp 
pictures,  the  photographer  turning  away  at  a 
crank  like  a  housewife  grinding  coffee. 

"Now,  you!"  was  the  second  command. 

This  time  the  boy  leaped  out.  The  car  came 
jarring  to  a  standstill.  The  motorman  jumped 
down  to  the  rescue. 

"Keep  back!"  The  stage  manager  again. 
"Let  the  boy  save  her." 

Then  the  crowd  took  its  eyes  off  the  baseball 
results  long  enough  to  stare  at  the  picture  of  a 
young  man  carrying  an  old  woman  in  his  arms 
to  safety  out  from  under  the  very  wheels  of  the 
terrible  trolley  car.  "Who  got  hit?"  "Was  the 
old  lady  hurt?"  "What  is  it,  an  accident?"  No; 
it  was  the  American  Vitagraph  Co.'s  crew  of  five- 
dollar-a-day  actors,  bound  on  their  day's  work 
of  telling  in  pictures  the  heroic  "Life  of  a 
New  York  Lad" — six  hundred  feet  of  it,  and 
twenty  pictures  to  the  foot. 


DUTY  ON  FEATHERED  POST  CARDS. 


In  the  appeal  of  A.  H.  Ringk  &  Co.,  et  al., 
against  the  assessment  of  duty  on  feathered 
post  cards,  i.  e.,  souvenir  post  cards  on  one 
side  of  which  appear  pictures  of  birds  printed 
by  processes  other  than  lithographic,  and  which 
are  ornamented  by  feathers,  as  manufactured 
feathers,  the  United  States  General  Appraisers 


upheld  the  collector's  classification.  An  appeal 
being  taken  from  that  decision  to  the  Circuit 
Court  for  the  southern  district  of  New  York, 
however,  the  court  reversed  the  ruling  of  the 
board  and  held  in  Ringk  vs.  United  States  that 
the  so-called  feathered  post  cards  were  properly 
dutiable  as  printed  matter.  The  Treasury  De- 
partment has  announced  its  acquiescence,  and 
the  ruling  of  the  court  cited  has  thus  become 
final.  In  accordance  with  it,  and  on  the  record 
in  the  cases  now  on  appeal,  the  government  sus- 
tains the  claim  in  these  protests  under  para- 
graph 403,  and  the  decision  of  the  collector  in 
each  case  assessing  duty  on  the  post  cards  as 
manufactured  feathers  is  modified  accordingly. 
All  other  claims  in  said  protests  are  herewith 
overruled. 


IN  THE  PElfNY  ARCADE. 


The  graphophone  and  the  phonograph  had 
been  speaking  alternately  for  some  time.  Both 
had  discussed  the  tariff,  injunctions,  the  Philip- 
pines, trusts,  guaranteed  bank  deposits  and 
tainted  political  contributions,  when  one  of  them 
passed  a  slighting  remark  upon  the  big  orches- 
trion which  stood  at  the  other  end  of  the  hall. 
At  this  the  other  protested  with  much  warmth, 
and  while  both  were  talking  together  at  the  top 
of  their  voices  there  was  a  roar  and  a  rumble 
and  a  crash  and  the  orchestrion  made  so  much 
noise  that  the  crowd  speedily  assembled  at  that 
end  of  the  room,  leaving  the  graphophone  and 
the  phonograph  in  silence  and  alone.  Toward 
night,  when  the  orchestrion  had  run  down,  the 
graphophone  ventured  to  ask  the  phonograph 
how  it  was  that  the  orchestrion  had  not  only 
drowned  them  out,  but  had  attracted  all  the 
people.  "Because,"  said  the  phonograph,  "the 
orchestrion  is  a  brass  band,  and  there  never  was 
anybody  or  anything  that  could  talk  against  it." 
The  moral  of  this  simple  tale  is  that  if  a  man 
or  a  machine  would  be  heard  great  care  must 
be  taken  not  to  start  up  the  big  noise. — -New 
York  World. 


SHRP-SHAVR  SALES  GROWING  RAPIDLY. 


The  Shrp-Shavr  Safety  Razor  Co.,  New  York, 
report  a  steady  growth  in  the  sales  of  the  Shrp- 
Shavr  Safety  Razor  and  blades.  This  razor  sells 
at  retail  for  25  cents,  and  its  shaving  qualities 
are  satisfactory,  the  blades  especially  being  of 
very  superior  quality. 

The  advantage  of  the  Shrp-Shavr  is  that  it 
opens  up  an  immense  safety  razor  field  that  has, 
so  far,  been  little  touched.  Hundreds  of  new 
safety  razor  buyers  are  induced  to  try  the  Shrp- 
Shavr  because  of  its  low  price — 25  cents:  and  the 
merits  of  the  Shrp-Shavr  and  blades  are  such  as 
to  hold  them  and  make  them  permanent  safety 
razor  users. 

This  means  an  impetus  not  only  to  this  25-cent 
market,  but  in  the  market  for  higher-priced 
razors  and  in  shaving  accessories — soap,  shaving 
brushes,  talcum  powder,  bay  rum,  etc.  The 
Shrp-Shavr  is,  therefore,  proving  profitable  to 
both  jobbers  and  retailers.  The  volume  of  sales 
of  the  Shrp-Shavr  is  very  large  and  the  aggre- 
gate profit  inviting.  At  the  same  time  it  stimu- 
lates the  sale  of  shaving  accessories  and  other 
lines. 


SECOND  MEETING  IN  FEBRUARY. 


The  National  Sporting  Goods  Dealers'  Asso- 
ciation will  hold  their  seiond  meeting  some  time 
in  February,  the  place  not  having  as  yet  been 
determined  upon.  Meanwhile  the  officers  and 
members  are  doing  their  utmost  to  increase  the 
nuMubershi]),  and  dealers  all  over  the  country 
are  sending  in  their  applications.  The  officers  of 
the  association  are  as  follows:  Charles  Antoine, 
Chicago,  president;  T.  W.  Stake,  New  York  city, 
vice-president;  C.  J.  Schmelzer,  Kansas  City, 
Mo..  treas\irer;  W.  B.  Jarvis,  Grand  Rapids, 
Mich.,  secretary:  directors:  Charles  Antoine.  T. 
W.  Stake,  Charles  J.  Schmelzer.  Justus  Von 
l.engerke,  R,  S,  Kennedy,  Ad,  R,  Roll,  and  R.  J, 
Leacock. 


GUNS,  REVOLVERS,  OPTICAL  GOODS,  ETC. 

Are    Good    Side    Lines    for    Phonograph  Dealers 

We  here  illustrate,  describe  and  price  a  few  specialties  that  will  put  some  go  into  your  busi- 
ness. The  goods  are  all  right  and  prices  30  to  25  per  cent,  lower  than  others.  Write  for 
confidential  ^yholesale  prices. 


WITH  HAMMER 
Retail  Price.  $5.00 


AUTOMATIC  REVOLVERS 

Improved  Model 
American-made  Au- 
tomatic Revolvers, 
High  Finish,  Perfect 
Model. 

HAMMERLESS 
AUTOMATIC 
REVOLVERS 

32  and  38  Cal 
Retail  Price.  $5.50 


"UNDERBUY  AND  UNDERSELL" 

IH  ttie  vllill  iirhiiliiN-  of  success  In  tniile.  llfre  i»  yimr-  opixir- 
Uinlty.  National  Aims  Co.  Single  Ouris,  .Mitimmtlc  Shell  K.lec- 
tor-,  Kctall  I'rlce,  ».'i.OO. 

Don't  pay 
the  gun  trust 
$4.25  for 
their  guns 
when  you 
can  gel  a 

NATIONAL  ARMS  CO.  GUN  f.^;?  $3.50 


NEW 
LINE 


S°^i"on  Revolvers 

RETAIL  PRICE,  $2.50 

Write  for  Wholesale  Prices 


NEW   LINE  SMOKELESS  POWDER 
SHOTGUN  SHELLS 

20  tH  T  ccn(.  under  the  Association  Dealer's  prices.  WRITE 
for  our  Cnnfidcnliiil  Wholesale  PriiH'  l.isi 


KIRTLAND  BROS.  &  CO., 


Distributing 
Agents, 


90  Chambers  St.,  New  York 


THE  TALKING  MACHINE  WORLD. 


65 


OUR  MONTHLY  REVIEW. 

[We  solicit  Inquiries  from  our  subscribers  wlio  are  de- 
sirous of  any  Information  In  regard  to  paying  side  linos 
which  can  be  handled  In  connection  with  the  Talking 
Machine.  We  put  you  in  direct  touch  with  the  leading 
manufacturers.  When  in  doubt,  write  us,  care  the 
Side  Line  Department] 

The  American  News  Co.,  of  this  city,  are  malt- 
ing an  especially  attractive  offer  in  The  World 
this  month  to  dealers  on  Christmas  and  New 
Year's  cards.  This  firm  are  agents  for  all  the 
cream  in  the  post  card  world  and  are  in  a  posi- 
tion to  offer  retailers  the  most  comprehensive 
assortments  at  the  lowest  prices.  Now  is  the 
time  for  dealers  to  add  this  line  if  they  have 
not  already  done  so.  In  order  to  fully  realize 
the  possibilities  in  the  business  they  should  send 
for  the  news  company's  new  fall  and  winter  cata- 
log. 


"Joss"  is  the  name  of  a  quaint  Chinese  idol 
made  by  a  Chicago  firm.  It  is  a  smiling  Orien- 
tal image  514  inches  high,  finished  in  ivory,  with 
hand-colored  cap  and  queue.  The  figure  is  very 
unique  in  design  and  in  addition  to  being  deco- 
rative, it  has  a  practical  use  as  an  incense 
holder. 


On  account  of  the  scarcity  of  leather  used  to 
make  pocketbooks  and  other  novelties,  these  will 
advance  considerably  in  cost. 


We  notice  that  British  post  card  makers  have 
formed  an  association  to  try  and  instill  life  in 
the  trade  over  there.  About  time  they  did  some- 
thing and  not  be  dependent  so  much  on  American 
custom,  seeing  that  our  dealers  are  beginning 
to  show  a  strong  predilection  for  domestic  prod- 
ucts. 


A  novelty  which  is  bound  to  have  a  great  sale 
during  the  holidays  is  the  Reflectoscope.  All 
dealers  who  are  handling  post  cards  as  a  side 
line  should  be  sure  to  have  a  stock  on  hand. 
The  best  feature  of  this  machine  is  that  the 
dealer  not  only  makes  a  good  profit  from  its 
sale,  but  each  sale  will  stimulate  the  demand  for 
cards  for  months  and  even  years  afterward. 


The  new  "Echo-phone"  is  bound  to  take  its 
place  at  the  head  of  the  line  of  live  premiums. 


Some  new  post  cards  by  Howard  Chandler 
Christy  have  just  made  their  appearance  and 
are  most  striking  and  attractive,  notable  among 
the  subjects  are  "Sailing  Close,"  "Teasing,"  "Love 
and  Duty,"  "Signs  of  a  Thaw,"  "Excess  Bag- 
gage," etc. 


Walter  Wellman,  the  cartoonist  publisher,  is 
at  it  again.  Some  of  his  new  ones  are  "Big 
Hand"  series,  "Weaker  Sex"  and  "Last  Will  and 
Testament."  They  are  very  clever,  and  done  in 
this  artist's  best  style. 


brought  out  by  the  Savage  Arms  Co.  Of  32 
caliber,  this  gun  is  so  constructed  that  all  pow- 
der gases  are  utilized,  insuring  extreme  accu- 
racy as  well  as  freedom  from  fouling.  Their 
offer  to  the  trade  is  a  liberal  one. 


A  new  and  very  useful  little  article  is  the 
"Little  Clincher  Ice  Creeper."  This  device  fits 
any  shoe;  no  nails,  screws  or  rivets  required  in 
fastening;  can  easily  be  put  on  or  taken  off. 
Retailing  at  25  cents  a  pair,  it  should  be  a  seller 
and  make  a  good  winter  side  line. 


Reports  from  all  parts  of  the  country  demon- 
strate conclusively  that  the  roller  skate  business 
is  still  at  its  height,  and  that  dealers  who  are 
handling  these  goods  are  reaping  a  harvest. 


And  while  speaking  of  skates,  don't  forget 
that  the  ice  variety  make  mighty  acceptable 
Christmas  presents. 


Raphael  Tuck  has  scored  another  triumph  on 
the  following  new  numbers:  "Gallery  Pictures," 
by  Van  Dyck,  Greuze,  Gainsborough,  Hals,  and 
Reynolds;  "Famous  Autographs,"  "Happy  Child- 
hood," "Little  Nemo,"  "New  Stork  Series,"  "Col- 
lege Kings,"  "College  Queens,"  "Scottish  Christ- 
mas and  New  Year"  subjects. 


PHOTOGRAPHING  WINDOW  DISPLAYS. 


A  new  10-shot  automatic  pistol  has  just  been 


Every  trimmer  should  photograph  his  best 
efforts.  Often  they  come  in  mighty  handy  for 
references,  and  besides  it  gives  one  pleasure  to 
sit  down  and  look  over  the  past  records  and 
note  the  improvement.  Many  times  an  old  trim 
will  suggest  a  new  idea,  and  unless  you  keep 
your  photos  you  are  very  liable  to  forget  them 
entirely.  Besides,  good  window  photos  are  the 
best  advertisement  the  trimmer  has,  and  will  add 
mightily  in  securing  better  positions.  An  ex- 
perience has  proved  that  the  best  results  can  be 
obtained  by  photographing  by  electric  light,  pro- 
vided the  window  is  properly  lighted,  and  mak- 
ing a  long  exposure,  gaged  according  to  the 
power  of  the  lens  and  the  class  or  color  of  goods 
to  be  photographed.  A  window  with  sharp,  dis- 
tinct contrasts,  or  one  containing  light  colored 
goods,  does  not  need  as  long  an  exposure  as  a 
display  of  dark  colored  goods,  or  one  without 
sharp  contrasts  of  light  and  shade. 

A  15-minute  exposure  is  enough  for  the  aver- 
age well-lighted  window.  A  poorly  lighted  win- 
dow, or  one  containing  dark  merchandise,  will 
require  a  longer  exposure — 20  to  30  minutes  is 
not  unusual.  During  all  this  time  the  camera 
is  exposed  people  can  pass  to  and  fro  in  front  of 
the  camera  without  spoiling  the  photograph, 
provided  they  do  not  stand  in  one  place  for  any 
length  of  time. 

Sometimes  the  top  of  the  window  is  lighted 
much  more  strongly  than  the  bottom  of  it,  so 
that  the  photographs  always  come  dark  at  the 
bottom.  This  can  sometimes  be  avoided,  says  the 
Sporting  Goods  Dealer,  by  placing  two  or  three 
electric  lights  in  the  bottom  of  the  window  (ex- 


tensions can  be  run  from  some  of  the  sockets  in 
the  window),  and  so  shielding  them  as  not  to 
shine  directly  into  the  camera.  Always  remem- 
ber that  the  window  must  be  lighted  more 
strongly  than  any  objects  across  the  street, 
otherwise  these  foreign  objects  will  be  reflected 
unless  the  screen  is  used.  Also  remember  that 
a  long  exposure  cannot  be  taken  if  there  is  even 
the  faintest  wind  blowing,  for  the  slightest  shak- 
ing of  the  camera  will  blur  the  photograph. 


MOVING  PICTURES  A  HELP. 


Give  Easy  Work  to  Many  a  Struggling  Actress 
— The  Pay  Is  $5  a  Day  and  There  Are  No 
Expenses  to  be  Met — Costumes  and  Proper- 
ties Supplied  by  the  Companies — Call  for 
Athletic  Women. 


Woman's  chances  of  making  a  living  have 
been  increased  by  the  rise  of  the  biograph  ma- 
chines. Many  a  young  actress  anxiously  await- 
ing an  engagement  will  agree  to  this.  At  the 
start,  when  one  concern  controlled  the  produc- 
tion of  moving  pictures  in  this  country,  women 
helpers  were  not  seriously  considered  in  the 
plans  of  managers.  As  a  rule  when  a  woman 
was  needed  a  man  donned  petticoats  and  played 
the  part.  Even  now  in  a  certain  class  of  pic- 
tures this  is  sometimes  done,  but  generally  with 
pretty  poor  results.  Every  year  there  has  been 
an  increased  demand  for  women  to  pose,  and 
indications  are  that  the  demand  will  go  on  in- 
creasing, for  instead  of  one  concern  in  the  Held 
there  are  now  fifteen  at  least. 

"I  need  these  in  my  business,"  explained  a 
young  woiaan  who  was  surprised  in  her  bed- 
room by  a  visit  from  a  friend.  She  was  work- 
ing on  what  looked  like  a  very  full  pair  of 
bloomers  made  of  coarse,  inexpensive  gray 
flannel,  with  blouse  waist  to  match. 

"When  do  you  expect  to  need  anything  so 
ugly?"  asked  the  other  in  surprise. 

"Next  Monday  morning,  when  I  shall  jump 
into  the  water,  strike  out  for  a  row-boat,  clamber 
in  and  row  off." 

"Mercy!"  gasped  the  listener.  "What  sort  of 
a  play  are  you  booked  for  now?  I  thought  you 
were  not  expecting  an  engagement  for  two 
months  to  come?' 

Then  the  other  confessed.  She  was  posing  for 
moving  pictures,  and  her  ability  to  swim  and 
manage  a  rowboat  had  got  her  the  job.  These 
talents  had  not  so  far  been  of  any  particular 
use  to  her  in  her  stage  career,  but  supplemented 
with  her  stage  experience  they  made  her  eligible 
for  a  moving  picture  model  at  a  time  when  a 
few  flve  dollar  bills  looked  like  a  fortune  to  her. 
In  doing  her  stunt,  she  explained,  after  she  and 
the  photographer  and  his  assistants  had  jour- 
neyed to  an  isolated  suburban  spot,  the  young 
woman  would  wear  the  gray  flannel  suit — the 
full  bloomers  easily  passing  for  a  skirt,  especial- 
ly when  watersoaked.  In  scene  number  two  of 
the  same  series  she  beaches  the  boat,  supposedly 
half  a  mile  away,  although  in  reality  she  only 
goes  a  few  yards  down  the  shore,  jumps  out 
and  runs  away.    In  fact,  at  this  juncture  she 


300  POST   CARDS  FREE 

We  will  send  300  samples  of  Post  Cards,  no  two  alike,  FREE,  to  any  merchant  of  good  standing,  who  will  write 
on  his  own  letterhead. 

We  are  obliged  to  make  a  nominal  charge  of  $1.00  for  these  cards  in  the  first  instance,  but  if  we  receive 
orders  for  $25  worth  of  goods  from  the  same  party,  we  will  rebate  the  $1  paid  for  the  samples.  We  do  not  ask 
anyone  who  is  rated  in  Dun's  Agency  to  send  cash  in  advance,  but  those  who  are  not  rated  we  will  have  to  ask 
them  to  send  casli  in  advance. 

Our  line  consists  of  about  1,000  subjects,  including  Christmas,  Birthday,  Easter,  Valentine,  Santa  Clans, 
Floral,  Fruit,  Imitation  Burnt  Wood,  Comics,  Quotation,  Embossed,  Gold  and  Silver  Backgroimds,  etc.  We  have 
a  great  many  specialties,  such  as  Astrological,  Language  of  Flowers  and  others. 

WE  ARE  NOT  JOBBERS,  WE  ARE  PUBLISHERS 

When  you  buy  from  us  you  get  rock-bottom  prices.  We  will  send  our  entire  set  of  nearly  1,000  cards  for  $2.50. 
If  you  do  not  care  to  order  so  many  samples,  we  will  send  you  100  selected  samples  for  35  cents,  if  there  is  any 
chance  of  our  doing  business  with  you. 

James  Lee  Company 


TERMS  LIBERAL 
Satisfaction  Guaranteed 


5- 1 7  W.Madison  St. 
Chicago 


66 


THE  TALKING  MACHINE  WORLD. 


does  make  a  beeline  to  a  near-by  house  where 
dry  wearing  apparel  awaits  her.  The  succeed- 
ing scenes  of  the  same  series  may  not  be  made 
until  the  next  day  and  in  quite  a  different  part 
of  the  country,  the  length  of  time  required  de- 
pending a  good  deal  on  the  cleverness  of  the 
posers.  This  is  another  way  of  saying  that  the 
average  amateur,  no  matter  how  accomplished 
she  thinks  she  is  in  aquatic  exercises  or  how 
much  at  home  she  may  be  in  a  boat,  is  not  likely 
to  be  favorably  regarded  by  managers  for  the 
role  of  a  moving  picture  model. 

"We  haven't  time  to  coach  the  inexperienced," 
explained  the  head  of  one  moving  picture  con- 
cern. "Moving  pictures  are  pantomime,  and  to 
give  good  pantomime  requires  clever  actors." 

As  a  matter  of  fact,  so  tremendously  varied 
is  the  present  output  of  moving  pictures  that 
every  possible  variety  of  talent  can  be  and  is 
used  in  their  manufacture.  Women  who  have 
never  had  a  chance  to  do  more  behind  the  foot- 
lights than  move  about  gracefully,  and  actresses 
who  earn  |100  a  week  when  lucky  enough  to 
get  an  engagement,  are  alike  registered  at  the 
office  of  the  several  concerns  which  make  and 
keep  the  pictures  moving,  as  well  as  women  who 
have  learned  the  business  of  the  stage  without 
getting  a  chance  to  put  it  all  in  practice. 

All  these,  and  in  the  aggregate  there  are  sev- 
eral hundreds  of  them,  jot  down  by  advice  of 
managers  in  the  line  under  their  name  any 
specialty  they  imagine  they  have,  whether  it  is 
falling  down  stairs,  fainting,  giving  a  knock-out 
blow,  weeping  real  tears,  running,  swimming, 
playing  ball,  firing  a  gun,  climbing  ladders,  or 
jumping  out  of  a  window. 

There  is  an  adage  that  no  woman  can  be 
taught  how  to  run  or  to  throw  anything  straight, 
therefore  the  woman  who  registers  as  a  good 
runner  or  ball  player  usually  finds  herself  as 
much  in  demand  as  the  woman  who  records  that 
her  specialty  is  Shakespearian  roles.  What  is 
more  to  the  point,  her  pay  will  be  equally  good. 
Five  dollars  a  day  is  the  usual  remuneration 
received  by  a  moving  picture  model,  and  often 
it  takes  many  days  to  complete  a  series  of  pic- 
tures, particularly  if  the  scenes  are  made  out 
of  doors  and  photographers  and  models  must 
travel  to  some  distant  spot. 

Women  engaged  by  a  biograph  manufacturer 
need  give  no  attention  to  wardrobe  or  proper- 
ties of  any  sort.  Every  company  sets  up  a  prop- 
erty room,  which  includes  a  collection  of  wear- 
ing apparel,  draperies,  sporting  goods,  musical 
instruments  and  other  things  which  would  make 
any  second-hand  dealer  the  world  over  turn 
green  with  envy. 

Therefore  when  the  eloping  young  woman  is 
spilled  into  the  stream  she  wears  clothes  from 
the  property  room.  When  the  athletic,  sure- 
footed young  woman  in  the  role  of  thief  at  a 
house  party  climbs  at  night  out  of  one  window, 
crawls  along  a  narrow  coping  high  above  the 


ground  and  into  another  window,  she  is  done 
up  in  pajamas  which  belong  to  the  property 
room.  Trolley  and  railroad  fares,  carriage  and 
automobile  hire  are  all  paid  by  the  manager. 
Thus  the  five  dollar  bill  handed  to  each  actress — 
the  word  model  is  not  popular  with  biograph 
employes — at  the  end  of  a  few  hours'  work  is 
subject  to  no  deductions  for  expenses  and  none 
is  asked  to  wait  for  her  pay  until  the  end  of  the 
week  or  until  the  series  of  pictures  is  finished. 

To  students  from  the  various  schools  of  acting 
the  moving  picture  business  is  a  boon,  in  one 
case  an  impecunious  j'oung  woman  confessing 
that  but  for  the  employment  she  got  from  time 
to  time  with  one  concern  she  would  have  been 
obliged  to  give  up  finishing  her  course  of  study. 

"Do  you  really  succeed  in  getting  actresses 
who  have  played  leads  in  Shakespearian  roles  to 
pose  for  moving  pictures?"  a  manager  was  asked. 

"Certainly  we  do.  They  are  not  to  be  had 
every  day,  of  course,  but  at  the  off  seasons  when 
there  is  nothing  doing  in  their  line  and  no 
revenue  is  in  sight,  women  who,  when  playing 
an  engagement,  draw  their  little  ?100  or  ?150  a 
week,  are  perfectly  willing  to  register  with  us. 
And  at  any  time  when  we  are  short  of  a  certain 
style  of  woman  to  pose  for  dramatic  pictures  of 
a  high  class,  all  we  have  to  do  is  to  advertise 
the  fact  and  we  have  more  applicants  than  can 
be  taken  care  of. 

"We  have  no  graded  scale  of  pay,  and  the 
woman  with  a  beautiful  face  gets  no  more  than 
the  plainer  woman.  Action,  not  looks,  is  what 
recommends  a  woman  for  employment  with  us, 
and  the  more  experienced  the  applicant  the  bet- 
ter chance  she  has.  Ingenues  are  not  popular 
with  biograph  managers  and  novices  with  no 
stage  experience  have  no  show  at  all." 


CINEMATOGRAPH  IN  OPEHA. 


Wagner's  "Gotterdammerung"  was  recently 
produced  at  the  Opera  House,  Paris,  with  great 
success,  with  Ernst  Van  Dyck  in  the  role  of 
Siegfried.  The  opera  was  superbly  mounted. 
An  innovation  was  the  use  of  a  cinematograph 
to  represent  the  destruction  of  the  Walhalla  as 
the  final  tableau.  The  management  hopes  soon 
to  produce  "Das  Rheingold,"  completing  the 
"Nibelungen  Ring,"  the  other  operas  of  which 
already  are  in  the  repertoire,  and  give  a  festival 
performance  of  the  cycle  similar  to  that  at 
Munich. 


The  prompt  man  will  always  prove  his  own 
best  advertisement;  he  will  be  welcome  in  all 
circles;  will  receive  more  courteous  favors  and 
general  respect;  will  have  more  real  friends  and 
will  invariably  do  more  business  and  receive 
more  patronage  from  the  public  than  his  more 
conspicuously  wealthy  but  negligent  brother  who 
overestimates  his  influence  and  ability. 


COLORED  LOCAL  VIEWS 

from  photos  furnished  by  you,  made  in  4  weeks,  and  just  as  cheap  as 
you  can  buy  them  from  stock.  Our  five-colored  hand  w^ork  is  mar- 
velous.   Send  for  samples  and  prices. 

DOOLITTLE   &    HULLING,    INC.,    1002    ARCH    STREET,    PHILADELPHIA,  PA. 


IF    YOU   ARE    I  rSlXE  RESTED 


IN 


ELECTRIC=PUAVERS 

Write  us  for  Latest  List  ol  Up-to-date  and  Popular  Selections  In 

PERFORATED-PAPER  MUSIC  ROLLS 


THE    F»IAIMOVA    CO.,     ilT-125    Cypress    Ave.,    ISJ.  Y. 
Largfst  Mlrs.  ELECTRIC  PLAYERS  and  MUSIC  ROLLS 


HOLIDAY  TRADE  HINTS. 

Some  Reflections  on  This  Timely  Topic  Which 
Will  Interest  World  Readers. 


On  every  hand  the  beauties  of  the  side  lines 
are  being  brilliantly  expounded,  and  to  the  abso- 
lute limit.  Those  susceptible  to  the  weighty 
argument  which  may  be  summed  up  in  just  two 
words,  "increased  income,"  are  lending  a  willing 
ear  to  the  siren  song  of  advertisers.  It  is  well 
so.  Many  a  dealer  whose  initial  capital  amount- 
ed to  nothing  more  tangible  than  a  choice  stock 
of  courage  and  confidence  can  trace  success  to 
his  receptiveness  of  the  horde  of  suggestions 
offered  to  him  by  our  leading  advertisers. 

The  approach  of  the  holiday  season  means 
that  nearly  every  talking  machine  man  will  take 
on  one  or  two  additional  items  to  help  swell 
his  bank  balance.  In  their  eagerness  to  accom- 
plish this  some  are  likely  to  give  cause  for  the 
repetition  of  the  old  saying  that  "Fools  rush  in 
where  angels  fear  to  tread." 

The  value  of  side  lines  as  such  is  lost  if  the 
goods  make  appeal  only  to  the  transitory  holiday 
buyer.  While  one  is  about  it,  why  not  take  a 
side  line  that  has  some  stability?  One  that  as- 
sures substantial  monetary  returns? 

Through  frequently  inserted  ads.  in  The  World 
the  firm  of  Buegeleisen  &  Jacobson,  113-115  Uni- 
versity Place,  New  York,  importers  and  whole- 
salers of  modern  musical  merchandise,  have 
been  calling  the  attention  of  this  trade  to  their 
Durro  Violins,  Bows  and  Strings;  Lester  Accor- 
deons,  Victoria  Guitars,  Mandolins  and  Banjos, 
Duss  Band  Harmonicas,  and  a  general  line  of 
trimmings,  as  the  logical  side  line  for  talking 
machine  dealers.  These  specialties  have  been 
on  the  market  for  years  and  are  known  prob- 
ably in  every  corner  of  the  land,  certainly  wher- 
ever musical  instruments  are  played.  They  are 
being  advertised  as  well  in  the  journals  that 
reach  the  users  of  instruments. 

Up  to  the  present  many  of  the  leading  talk- 
ing machine  dealers  have  put  in  stocks  of  these 
goods  and  are  reaping  such  bountiful  fruits  in 
the  shape  of  musical  patronage  that  this  firm 
are  warranted  in  the  assertion  that  all  those 
in  the  trade  who  do  not  handle  these  specialties 
are  allowing  to  slip  through  their  fingers  a  splen- 
did chance  to  secure  the  business  of  musicians 
constantly  needing  material,  in  which  there  lies 
a  fine  margin  of  profit.  But  this  is  a  most 
favorable  time,  according  to  Buegeleisen  & 
Jacobson,  for  the  exploitation  of  musical  instru- 
ments, as  the  demand  is  very  pronounced  at  this 
season,  and  besides,  liberal  profits  can  be  real- 
ized; for  when  a  gift  is  being  considered,  the 
purchaser  does  not  hesitate  to  stretch  the  limit 
by  a  few  dollars. 


A  TRUTH  IN  A  NUTSHELL. 


Occasionally  you  see  a  man  with  nothing  else 
to  boast  of,  who  tries  to  make  up  for  the  de- 
ficiency by  bragging  that  he"s  an  American. 
Convince  him  that  it's  the  country  he  ought  to 
brag  about,  not  the  accident  of  his  having  been 
boin  in  it.  A  lot  of  people  have  more  reason 
to  be  proud  of  their  country  than  their  country 
has  to  be  proud  of  them. 


60  YEARS' 
EXPERIENCE 


TRADE  Marks 
Designs 
.  .  ,  .  Copyrights  &c- 

Anvone  senrtliiR  a  Bketoh  and  description  mfty 
qnlcUly  iiscorlnin  onr  opinion  free  wiiellier  rd 
Invention  la  probnbly  piitentftMe.  Cninnnnilca- 
(loTmsirlotlycontUlontlul.  HANDBOOK  on  Patents 
sent  tree,  t^idost  niiency  for  necurUiK  Patents. 

ratoiila  tiikon  tlirouk'li  Muun  &  Co.  receive 
special  notice,  wHliout  clmr^o.  lu  the 

Scientific  JIttiericdti. 

A  tiniulsoniolv  llliistriitpd  weekly.  I.nreest  clr- 
dllaClon  (if  iiiiT  81'lenlltlc  ioiinml.  Terms.  f3  a 
jreur:  i\mr  nionlbs,  f  1.  Sold  bynll  newKilealers. 

IVIUNN&Co.36'Broadway.New  Yorfc 

BraDcb  Office.  62&  F  BU  Wasblogton,  D.  C. 


THE  TAI.KIxNO  MACHINE  WORLD. 


G7 


fmlm 


AN  XC CURATE  DESCRIPTION  OF  THB 

PEERLESS  AUTOMATIC  PIANO 

COIN  OPEIRATED 

PEERLESS  PIANO-PLAYEP  ro 


F.ENGELHARDT  SO>r 

■1  f  FlCES 
WiNDSOR  ARCAUJL 
FIFTH  AVEMUE  NEW  YORK. 


PROPRIETOR- 


9 


68 


THE  TALKIX;   MACIlINi:  WORLD. 


VOL.  IV.    No.  12. 


SIXTY-FOUR  PAGES 


•INGLE  COPIES.  10  CENTS 
PER  YEAR.   ONE  DOLLAK 


Published  Each  Month  by  Edward  Lyman  Bill  at  1  Madison  Avenue,  New  York,  December  15,  1908 


Three  Roads  to  Prosperity 

Via  the  Echo-Phone  Agency  Route 


First 

Straight  sale  of  machines  over  the  counter, 
which  nets  you  a  handsome  profit. 

Second 

Give  away  the  Echo- Phone.  Vou  can  do 
this  by  our  plan  and  at  the  same  time  stimu- 
late the  demand  for  your  records  and  lay  a 
foundation  for  future  business  on  your  more 
expensive  type  machines. 

Third 

Contract  with  your  local  papers  [to  supply  ma- 
chines to  their  subscribers.  We  willfshow  you 
how  this  can  be  done  with  big  results. 


Write  Now  for  Exclusive  Territory  and 
Full  Particulars— It  Will  Pay  You 


UNITED  TALKING  MACHINE  CO. 

259  GREENWICH  STREET,  NEW  YORK 


Entered  as  Becond-class  matter  May  2,  190B,  at  the  post  office  at  New  York,  N.  T.,  under  tlie  act  oi  Congrew  of  March  8,  1879. 


2 


THE  TALKING  MACHINE  WORLD. 


Star  Talking  Machine  Line 


Increased  to  Fifteen  Models,  all 
with  Distinctive  Features  by  the 
Addition  of  the 


Starola  Cabinet  Machine 

(No.  175) 

Starola  Grand  Cabinet  Machine 

(No.  250) 

(Mahogany  Highly  Polished  Piano  Finish) 

Note — The  interior  arrangement  of  both  styles  adapted  to  accommodate  240  records. 


Imme(Jiatc  deliveries  for  Holiday  trade.  Our 

;  are 
both 


attractive  discounts  and  selling  conditions  are 


very  interesting 


to 


No.  250,  Closed 


jobbers  and  dealers. 

Still  a  few  desirable  openings  for  jobbers. 

THIS  IS  THE  STORY  OF  THE  STAR  LINE 

Write  us  for  Catalogues 


Star  lo-inch  records  at  50  CCIltS  seem  to  have 
struck  the  popular  chord. 

Orders  by  ev^ery  mail  and  from  all  quarters  of  the 
Globe.     Does  this  interest  nou  Mr.  jobber  and  Mi- 
Dealer!^    Wt   repeat,  attractive  selling  arrangemciius 
ready  for  a  few  more  live  jobbers. 

Write  to-dav 


So.  175,  Open 


Hawthorne  &  Sheble  Mfg.  Co. 

Manufacturers  of  Star  Talking  Machines  and  Records 

FOUR  FACTORIES 

Main  Office,  Howard  and  Jefferson  Streets  Philadelphia,  Pa. 


The  Talking  Machine  World 

Vol.  4.   No.  12.  New  York,  December  J  5,  J 908.  Price  Ten  Cents 


WANT  RECORDS  THAT  WILL  EXPLODE. 

Emil  Taussig  Getting  Weary  of  "Dead  Beats" 
and  Is  Anxious  That  Records  Should  Explode 
After  Being  Used  Fifty  Times. 


Dealers  in  talking  machines  frequently  come 
across  a  class  of  customei-s  who  never  seem  to 
be  satisfied.  They  buy  records,  and  after  short 
use  complain  of  their  being  in  bad  condition, 
or  find  some  other  fault  with  them  and  desire 
to  exchange  them  for  newer  records.  In  other 
words  they  are  "dead  beats,"  to  use  the  ver- 
nacular, and  want  to  get  more  than  they  are 
entitled  to.  If  they  had  their  way  they  would 
work  the  exchange  plan  until  they  had  exhausted 
the  entire  list  of  records  in  the  dealer's  store. 

To  meet  such  a  condition  of  things  Emil  Taus- 
sig, talking  machine  dealer  of  Elizabeth,  N.  J., 
has  suggested  the  manufacture  of  phonograph 
records  that  will  explode  after  they  are  used  a 
certain  number  of  times,  and  he  has  sent  his 
suggestion  to  the  National  Phonograph  Co. 

He  is  thoroughly  disgusted  with  the  lovers  of 
the  talking  machines  at  the  present  time,  because, 
he  says,  they  are  inclined  tO'  want  something  for 
nothing.  Some  of  the  customers  with  whom  Mr. 
Taussig  engages,  purchase  records,  use  them  for 
several  months  and  then  return  them  to  him 
with  the  request  that  they  he  changed  for  new 
-  ones. 

"If  a  record  could  be  made  that  would  explode 
after  being  used,  say  from  thirty-five  to  fifty 
times,  the  customers  would  be  better  satisfied," 
Mr.  Taussig  said  the  other  day.  "They  would 
realize  that  it  costs  so  much  each  time  the  record 
is  used  and  there  would  be  no  kicking.  Now  a 
record  will  last  indefinitely  and  after  the  cus- 
tomer has  become  tired  of  it,  he  comes  to  the 
store  and  asks  for  a  new  one  in  exchange." 


THE  VALUE  OF  AN  IDEA. 

How  It  May  be  Realized  and  the  Originator 
Encouraged. 


How  much  is  an  idea  worth?  Governments 
permit  the  patenting  of  ideas  put  into  practical 
shape  and  will  protect  the  owners.  How  much 
is  a  store  idea  worth?  How  great  is  the  benefit 
of  this  and  that  little  plan  put  into  practical 
operation  by  the  interested  store  worker?  The 
clerk  who  takes  enough  interest  in  his  work  and 
his  job  to  evolve  some  plan,  no  matter  how  ap- 
parently insignificant,  that  he  can  employ — and 
possibly  the  whole  store  can  employ — 'to  push 
along  the  business,  does  a  service  to  the  store 
which  deserves  some  practical  acknowledgment 
through  encouragement  and  commendation,  and 
an  endeavor  to  induce  that  clerk  to  work  out  other 
plans  into  practical  shape.  The  worth  of  it  all 
is  in  the  deep  interest  such  an  employe  can  and 
does  take  in  the  forwarding  of  the  business  which 
he  has  made  his  business  for  the  time  being. 

Few  retailers  vnll  deny  the  logic  of  that,  yet 
there  are  retailers  who  have  failed  to  realize 
the  worth  of  an  idea  among  their  clerks,  in  that 
they  have  practically  strangled  all  effort  on  the 
part  of  any  clerk  so  inclined  to  make  more  than 
one  or  two  attempts  at  bringing  his  plans  into 
actual  use.  The  crudeness  of  a  suggestion  should 
not  condemn  it.  If  it  is  good  at  all  it  should  be 
worked  out  in  conjunction  with  its  originator; 
if  it  is  bad,  there  is  no  reason  why  the  originator 
should  be  made  to  think  he  is  considered  a  fool 
and  never  make  another  attempt  to  help  the  store 
because  of  that  feeling. 


Don't  try  to  wait  on  two  customers  at  the  same 
time.  Devote  your  whole  time  and  thought  to 
the  first  customer;  finish  as  quickly  as  possible 
without  hurrying  him.  This  is  accomplished 
through  knowing  your  stock  and  talking  to  the 
point. 


THE  CHRISTMAS  HOLIDAYS. 

The  Jingle  of  Christmas  Bells  Should  Ring  Out 
Prosperity  to  Every  Progressive  Dealer — 
Originality  Will  do  It. 


Once  again  old  Santa  is  packing  his  sleigh 
with  presents  away  up  in  the  great  Northland 
behind  the  stars,  preparatory  to  making  his  an- 
nual visit  to  his  friends  in  the  world.  Are  you 
ready  for  him,  Mr.  Dealer?  Has  the  little  Christ- 
mas brochure  setting  forth  in  just  the  right  way 
the  information  that  talking  machines  make  the 
greatest  holiday  gifts  on  earth,  been  prepared 
and  issued?  Is  your  store  a  veritable  winter 
garden  with  its  gorgeous  display  of  holly  and 
mistletoe?  Has  your  show  window  been  turned 
into  a  bower  of  beauty  in  honor  of  the  merry  old 
Saint?  These  things  should  all  be  done,  Mr. 
Dealer,  if  you  would  have  the  dear  public  stop, 
look,  and  listen. 

I  have  found  in  my  rambles  through  the  "busi- 
ness highways  and  byways  that  the  dear  public 
above  mentioned  has  to  a  man  moved  to  Mis- 
souri, and  that  they  simply  will  not  feed  out 
of  your  hand  unless  you  offer  them  something 
exceptionally  toothsome  and  original.  To  do 
this,  you  must  use  your  eyes  and  ears  perpet- 
ually with  ever  the  one  idea  in  view;  that  is, 
to  install  something  new  into  your  husiness  that 


DESIGN  FOR  CHKISTMAS  POSTER  OR  NEWSPAPER  AD. 


will  place  you  in  advance  of  the  other  fellow  in 
the  hard  up-hill  race  for  success,  and  now  is  the 
psychological  moment  to  begin.  There  is  no 
reason  why  your  store  should  not  be  the  most 
attractive  in  your  street,  if  not  in  your  whole 
town,  during  the  holidays  this  year  if  you  make 
up  your  mind  to  it,  and  get  busy. 

Choose  something  original  in  the  way  of 
Christmas  literature.  Let  it  emhrace  a  feature 
that  has  not  made  its  appearance  before,  and  you 
will  reap  a  harvest  eminently  worth  the  trouble 
involved  in  its  preparation.  The  public  demand 
something  new,  and  when  they  see  it,  they  jump 
at  it  like  a  trout  at  a  fly.  Originality  means  suc- 
cess, Mr.  Dealer,  so  let  it  be  your  watchword  this 
Christmas  time. 

Election  being  over  and  business  rapidly  adjust- 
ing itself  to  normal  conditions  should  mean  a 
great  deal  to  you  just  now,  because  you  can  rest 
assured  that  your  efforts  in  the  way  of  original 
display  and  judicious  advertising  will  not  be 
wasted.  The  factories  are  running  again,  shop- 
pers are  flooding  the  stores  once  more,  and  our 
entire  country  shows  an  activity  that  is  very  en- 
couraging to  the  business  man.  The  situation 
being  as  it  is,  you  must  do  everything  in  your 
power  to  bring  a  share  of  this  ever  increasing 
prosperity  into  the  doors  of  your  estahlishment. 
The  manufacturers  are  aiding  you  in  this  by  con- 
tinually hringing  out  some  new  product  that  stim- 
ulates trade  and  creates  new  demand.  When  be- 
fore in  the  history  of  the  'graph  and  'phone  have 
we  had  such  an  assortment  of  good  things  to 
choose  from?  The  four  minute  and  indestruc- 
tible cylinders,  the  double  side  discs,  and  many 


other  novelties  of  1908  make  a  plea  to  the  music 
loving  masses  that  is  well  nigh  irresistible.  All 
they  need,  Mr.  Dealer,  is  your  originality  to  send 
them  flying  into  the  homes,  clubs  and  pleasure 
houses  throughout  our  broad  and  glorious  land. 
Are  you  there  with  the  goods? 
Ye  gallant  knights  of  the  'graph  and  'phone, 

Come  raise  your  goblets  high  ; 
Let  us  quaff  deep  draughts  to  the  dear  old  Saint 

As  his  sleigh  goes  dashing  by. 
We  owe  him  a  bumper  this  year,  my  lads. 

For  he  brings  to  both  you  aJid  me 
A  gift  worth  more  than  x)irates'  gold — • 
Restored  prosperity. 

Howard  Taylor  Middleton. 


VALUE  OF  THE  TAFT  RECORDS. 

Live  Dealers  Should  Find  Them  Steady  Sellers 
for  After  IVlarch  4  They  Will  Represent  the 
Voice  of  a  Living  President. 


Perhaps  no  single  series  of  records  are  more 
highly  valued  than  those  made  by  President- 
elect Taft  at  the  opening  of  his  campaign. 
After  March  4  the  records  will  be  reproduc- 
tions of  the  actual  voice  of  a  living  President 
of  the  United  States,  and  the  first  in  history 
bearing  that  distinction,  as  the  present  incum- 
bent of  that  high  office  has  steadfastly  refused 
to  have  any  of  his  decidedly  interesting  remarks 
recorded  for  either  private  use  or  public  sale. 

With  Mr.  Taft's  example  as  a  precedent  it 
seems  as  though  all  Presidents  of  the  future 
should  make,  say  half  a  dozen,  records  of  their 
chosen  subjects  if  only  for  private  distribution, 
and  one  set  of  each  should  flnd  a  suitable  re- 
pository in  the  library  of  Congress  in  company 
with  other  interesting  records  of  historic  nature. 


TO  STUDY  LIFE  OF  DYING  RACE. 

Ethnologist  Will  Make  Phonograph  Records  of 
Aleutian  Language — Only  2,000  Inhabitants 
of  Islands  Now. 


Dr.  Waldemar  Jochelson,  the  archeologist  and 
ethnologist,  has  just  left  for  Kamchatka  and  the 
Aleutian  islands,  where  he  will  spend  two  years 
studying  the  Aleuts,  of  whom  there  are  but  2,000 
living.   The  race  is  rapidly  dying  out. 

The  scientist  carried  with  him  several  phono- 
graphs and  hundreds  of  blank  records,  which  he 
will  use  to  preserve  the  Aleutian  language.  He 
is  accompanied  'by  his  wife,  who  will  assist  in 
his  archeological  work. 

Dr.  Jochelson,  who  has  done  much  work  for 
the  American  Museum  of  Natural  History,  is 
making  the  present  expedition  for  the  Academy 
of  Sciences  of  St.  Petersburg. 

In  the  Morris  K.  Jesup  North  Atlantic  expedi- 
tion it  was  found  that  in  prehistoric  times  there 
was  a  distinct  relation  between  the  North  Ameri- 
can Indians  and  the  tribes  of  Siberia. 

The  forthcoming  work  of  Dr.  Jochelson  among 
the  Aleuts  will  be  supplementary  to  that  done  by 
the  Jesup  expedition,  for  it  is  believed  evidence 
of  ethnological  relationship  between  the  tribes 
can  be  much  strengthened  by  investigation. 

Dr.  Jochelson  says  that  because  the  race 
is  rapidly  dying  out  the  investigations  about  to 
be  made  are  considered  of  exceptional  value,  as 
it  is  only  a  question  of  comparatively  short  time 
before  such  investigation  would  be  impossible. 

The  expedition  will  be  made  simultaneously 
by  five  sections.  Dr.  Jochelson  having  charge  of 
one  and  going  to  the  Aleutian  islands  before  pro- 
ceeding to  Kamchatka,  while  the  others  will  go 
directly  to  the  peninsula  of  Kamchatka. 

It  is  said  that  a  wealthy  Russian  interested  in 
ethnology  is  supplying  the  funds  for  the  expedi- 
tions, although  the  work  nominally  is  being  done 
for  the  St.  Petersburg  Academy  of  Sciences. 


A  customer  has  some  rights  to  his  own  opinion. 
Don't  force  yours  on  him,  but  try  and  mold  his. 


4 


THE  TALKING  MACHINE  WORLD. 


WHAT  PLANS  HAVE  YOU  MADE  FOR  1909? 

It  Time  to  Set  to  Work  and  Prepare  a  Policy  of  Progress  That  Will  Advance  Your  Busi- 
ness and  Augment  Your  Bank  Account? — The  Depression  Is  Past  and  All  Live  Men  Are 
Looking  to  the  Future — Some  Remarks  in  This  Connection. 


Isn't 


Well,  what  plans  have  you  made  for  1909? 
Have  you  dreamed  of  a  year's  business  total  that 
will  be  a  record,  and  prepared  to  realize  that 
dream  by  every  means  in  your  power,  or  are  you 
one  of  those  who  despairingly  cry  that  the  talk- 
ing machine  business  is  going  to  the  dogs? 

There  are  those  among  the  dealers  who 
declared,  earlier  in  the  year,  that  they  were  con- 
vinced that  the  talking  machine  was  in  reality 
a  fad,  but  the  quick  revival  of  the  trade  with  the 
returning  prosperity  has  proven  that  the  talk- 
ing machine  is  an  established  musical  instrument 
of  permanent  value,  and  the  many  new  uses  being 
constantly  found  for  it  in  the  fields  of  science, 
art  and  commerce  tend  to  enhance  that  value. 

Not  for  several  years  have  the  various  large 
companies  offered  so  many  live  talking  points 
as  have  been  presented  this  year.  The  new  at- 
tachments and  records  are  calculated  to  revive 
any  interest  in  the  talking  machine  that  has  be- 
come dormant  and  not  only  create  new  enthu- 
siasts, but  to  cause  all  customers  to  take  added 
interest  in  their  machines,  owing  to  the  special 
Inducements  in  records. 

It  is  hustle  and  not  opportunity  that  the  dealer 

THE  TRADE  IN  LOS  ANGELES. 

Election  Has  Very  Little  Effect  on  Trade — 
Sherman,  Clay  &  Co.  Receive  Carload  of 
Victors — Good  Demand  for  Edison  and  Zono- 
phone  Records — Prepared  for  Heavy  Holi- 
day Trade — Other  News  Worth  Recording. 

(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  Dec.  6,  1908. 
The  talking  machine  trade  of  Southern  Cali- 
fornia was  not  greatly  affected  by  the  Presi- 
dential campaign  unless  it  was  responsible  for 
the  increased  business  of  which  some  dealers 
boasted.  Many  other  attractions  have  com- 
manded a  certain  amount  of  public  attention, 
but  still  no  differences  have  been  noticed.  The 
fall  activities  are  beginning  to  bud  and  the  out- 
look is  that  of  an  overwhelming  Christmas  busi- 
ness. 

Sherman,  Clay  &  Co.  have  received  a  second 
carload  of  Victor  machines  and  are  sending  to 
the  trade  the  new  styles  of  Victor  Victrolas. 
Manager  Chas.  Ruggles  says  he  has  the  record 
stock  in  excellent  shape  and  expects  several  large 
shipments  of  records,  including  the  double-faced 
selections. 

The  Southern  California  Music  Co.  are  having 
a  continual  demand  for  the  Edison  Amberol 
goods  and  have  placed  a  large  standing  order 
for  monthly  shipments  from  the  factory  for  these 
goods.  Several  new  Zonophone  dealers  are  re- 
ported and  a  number  of  orders  for  large  quan- 
tities of  Zonophone  records  have  been  received. 
Their  retail  department  is  being  enlarged  to  the 
extent  of  a  new  room  for  the  demonstration  of 
high  class  goods  and  when  completed  will  be 
used  for  that  purpose  exclusively.  Its  fittings 
and  finishings  are  to  resemble  those  of  a  pri- 
vate living  room  so  as  to  lose  the  effect  of  the 
ordinary  salesroom.  The  removal  to  a  large 
room  on  the  fourth  floor  has  greatly  improved 
conditions  for  the  repair  department,  which  is 
now  in  a  position  to  handle  any  number  of  jobs. 
The  Edison  Business  I-honograph  is  to  have  a 
separate  department  with  an  expert  in  charge. 

The  Geo.  G.  Birkel  Music  Co.  have  almost  com- 
pleted their  plans  for  the  holidays  and  are  ready 
for  the  heavy  Christmas  trade.  A  noticeable  fea- 
ture recently  added  to  their  Victor  department  i.s 
a  handsome  'collection  of  enlarged  pictures  of 
Red  Seal  artists.  A  splendid  business  has  been 
coming  their  way  with  Victor  "Crown"  records, 
especially  the  ojieralic  selections  which  are  con- 
sidered educators  in  leading  to  the  sale  of  Rod 
Seal  records. 

E.xlon's  music  shop  now  presents  a  very  hand 
some  appearance  and  is  doing  equally  as  hand- 
some a  talking  machine  business. 


will  require  in  1909.  and  it  is  high  time  that  the 
opening  campaign  of  the  new  year  was  planned 
and  prepared  for  adoption. 

There  is  no  surer  way  to  create  interest  in  a 
line  of  talking  machines  than  to  give  frequent 
free  recitals  where  your  prospects  may  actually 
hear  the  music  as  produced  in  a  proper  manner 
and  realize  the  desirability  of  owning  such  an 
instrument.  Between  selections  it  is  well  to  have 
a  competent  salesman  deliver  a  short  lecture 
upon  the  new  records  and  attachments  while  as- 
sistants pass  through  the  audience  offering  the 
records  for  the  examination  of  those  who  show 
sulBcient  interest.  An  attractive  program  is  also 
a  necessity,  for  where  a  cheap  one  will  be  thrown 
away  a  handsome  one  will  he  preserved  for  a 
time  at  least  and  the  advertising  matter  therein 
read  over  thoroughly.  And  the  possibilities  for 
attractive  window  displays  are  also  greater  than 
ever  before,  the  new  goods  allowing  for  some 
interesting  printed  matter  to  be  used. 

On  the  whole,  Mr.  Dealer,  the  talking  machine 
is  in  prime  condition  to  make  new  conquests 
in  the  realm  of  business,  and  it's  up  to  you  to 
get  busy  and  do  your  share. 

The  Wiley  B.  Allen  Co.'s  trade  is  on  the  in- 
crease at  a  lively  rate  and  they  have  already 
started  their  holiday  advertising.  Their  show 
windows  present  an  elaborate  display  of  Victrolas 
and  Red  Seal  records. 

H.  B.  Hinman,  who  has  been  connected  witn 
the  trade  in  San  Francisco  as  well  as  Los 
Angeles,  is  now  in  charge  of  the  talking  machine 
department  of  the  J.  B.  Brown  Music  Co.,  which 
IS  putting  forth  new  efforts  to  increase  its  trade. 

The  Los  Angeles  store  of  the  Columbia  Phono- 
graph Co.  leads  the  entire  Coast  for  the  period  of 
November  1  to  15,  both  in  wholesale  and  retail. 
This  gain  is  looked  on  as  exceptional  consider- 
ing San  Francisco's  past  record.  Wm.  T.  Mc- 
Kenna,  recently  from  Chicago,  where  he  was 
connected  with  the  Dictaphone  Co.,  has  joined 
the  Columbia  Co.'s  forces  in  this  city. 

L.  R.  Jones  has  sold  to  Elxton's  music  shop  a 
large  number  of  his  new  record  files  in  which 
they  will  keep  their  entire  stock  of  disc  records. 
Harry  P.  Rothermel  is  making  his  first  trip  to 
Southern  California  for  Sherman,  Clay  &  Co., 
whom  he  recently  joined  in  San  Francisco.  Hav- 
ing traveled  this  section  several  years  ago  for 
other  interests,  he  is  thoroughly  familiar  with 


the  trade,  which  is  glad  to  see  him  once  again. 
The  appearance  of  the  Victor  Co.'s  famous  Red 
Seal  artist  Emilio  de  Gogorza  in  concerts  in  this 
city  and  surrounding  towns  has  caused  an  in- 
creased demand  for  his  records.  All  the  dealers 
have  featured  him  in  their  newspaper  ads.,  and  it 
is  a  noticeable  fact  that  the  talking  machine  is 
as  good  an  ad.  for  him  as  he  is  for  it. 

Most  of  the  valley  trade  seems  to  be  depending 
on  the  coming  raias  for  its  prosperity  during  the 
coming  season.  All  are  confident  of  the  best 
year  yet,  regardless  of  weather  conditions.  R. 
Barcroft  &  Sons,  Merced,  the  largest  hardware 
firm  in  the  valley,  are  new  dealers  who  have 
started  in  the  business  with  a  complete  line  of 
Edison  goods  and  a  tray  system  for  their  record 
stock.  When  their  plans  are  completed  they  will 
have  the  finest  department  in  the  valley.  Homan 
&  Co.,  Fresno,  report  a  large  increase  in  business 
since  the  raisin  crop  has  been  pooled  in  that 
vicinity.  They  have  just  placed  an  order  with  a 
Los  Angeles  jobber  for  a  carload  of  disc  and 
cylinder  record  cabinets.  Their  record  for  ma- 
chines sold  in  one  day  is  the  best  in  the  valley, 
they  having  sold  1  Victor  Victrola,  1  Victor  6th, 
1  Victor  5th,  and  3  Edisons,  2  Triumphs  and  1 
Home. 

W.  L.  Sheibley,  Reedly,  has  been  obliged  to 
enlarge  his  store  with  special  rooms  for  his 
Edison  department  to  accommodate  his  trade, 
which  is  growing  by  leaps  and  bounds.  Thos.  B. 
Watson,  manager  Oakland  Graphophone  Co.,  is 
negotiating  to  go  into  the  talking  machine  busi- 
ness in  Los  Angeles  in  the  near  future.  Ham- 
bergers  have  announced  the  opening  of  a  talking 
machine  department  in  their  big  department 
store  through  the  daily  papers.  Ed.  Borgum 
has  returned  from  a  trip  North  in  the  interest  of 
the  Southern  California  Music  Co. 


THE  WURLITZER  CO.  IN  NEW  YORK. 

Howard  Wurlitzer  Chats  of  New  Store — Will 
Not  Put  in  Talking  Machines  at  Start — Will 
Exploit  Automatic  Instruments. 

Howard  W.urlitzer,  of  the  Rudolph  Wurlitzer 
Co.,  Cincinnati,  0.,  was  in  New  York  last  week, 
and  called  upon  the  manufacturers.  The  Wur- 
litzer Co.,  in  opening  their  new  store  in  New 
York,  at  25  and  27  West  32d  street,  state  they 
will  not  put  in  a  talking  machine  stock  at  the 
start  off,  and  will  carry  samples  only.  They 
propose  to  exploit  an  initial  line  of  their  auto- 
matic instruments,  and  later  other  goods.  From 
current  accounts  their  establishment  promises  to 
be  a  model  in  point  of  handsome  fittings  and 
elegant  decorative  effects. 


 OUR—  = 

VICTOR  RECORDS 

Guaranteed  Perfect 

We  have  arrangfcd  for  two  entirelj'  distinct  and  separate  stocks  of  VICTOR  RECORDS 
ONE  RETAIL.  ONE  WHOLESALE.  Bv  this  sj-stem  we  are  enabled  to  guarantee  our 
Wholesale  Trade  that  they  will  receive' from  us  VICTOR  RECORDS  in  absolutely  the 
same  condition  they  are  supplied  us  bj-  the  factory. 

NOT  RECORDS  THAT  HAVE  BEEN  USED  FOR  DEMONSTRATING  MACHINES; 

NOT  RECORDS  THAT  HAVE  BEEN  PLAYED  FOR  RETAIL  PROSPECTS 
Hut- 
Absolutely  New  Unplayed  Records 

We  don't  need  to  enlarge  upon  the  advantages  of  this  system.  You  will  appreciate 
it.    We  originated  the  system  of  supplying-  tlie  high-grade 

RED  SEAL  RECORDS  IN  SEALED  ENVELOPES 

This  i.-i  aiipreciated  by  dealers  in  Victor  Keconls.  ami  we  are  sure  the  new  method  of  fillinjr 
wholesale  orilers  from  it  .stock  which  is  in  no  way  lonnecteil  with  our  retail  stock  will  be  even  more 
ai>preciate<l  b\-  them. 

If  You  Want  New  Records,  Send  Us  Your  Orders 

The  Eastern  Talking  Machine  Co.,  Bo^su^n?Mlfs! 

Original  Distributers  of  Victors  in  New  England 

LARGEST  STOCK  —  BEST  SERVICE 

Fifteen  Years  on  Exclusive  TalkinR  Machine  House 


THE  TALKING  MACHINE  WORLD. 


Get  the  complete  list  of  new 
Victor  Records  for  January 

No  other  records  sell  so  easily,  pay  such  liberal  profits,  make  so  many  friends,  or  help  your 
business  so  much  as  Victor  Records.  They  have  that  magnificent  true-to-life  musical  tone-qual- 
ity that  everybody  wants — and  the  only  way  that  people  can  get  it  is  by  buying  Victor  Records. 


lO-lncb— 80  cents 

No. 

5621  "Fairest  of  the  Fair"  March  Sousa's  Band 

5602  Italian  Riflemen  March.  .Arthur  Pryor's  Band 
5607    Georgia  Sunset — Cakewalk.  Arthur  Pryor's  Band 

5600    Madeleine  Waltz. 

Victor  Orchestra,  Walter  B.  Rogers,  Conductor 

5622  Fun  at  a  Barber  Shop.    Banjo  Solo. 

Vess  L.  Ossman 

5630  There  Never  Was  a  Girl  Like  You. 

Harry  Macdonough 

5598   When  Jack  Comes  Sailing  Home. 

Harvey  Hindermeyer 

5632   Farewell  Address  to  the  Navy. 

Admiral  Robley  D.  Evans 

5610    Annie  Laurie  Alan  Turner 

5631  Over  on  the  Jersey  Side  Billy  Murray 

5616  Our  Boarding  House  Nat  M.  Wills 

5617  Sullivan  (from  "The  American  Idea"). 

Billy  Murray  and  Haydn  Quartet 

5624  Sweetheart  Town. 

Billy  Murray  and  Haydn  Quartet 

5618  Alabam'  (from  "The  Broken  Idol"). 

Collins  and  Harlan 

5620    Flanagan's  New  Year's  Call.   Descriptive  Spe- 
cialty Steve  Porter 

5619  Moving  Day  at  Pun'kin  Center.    Yankee  Talk. 

Cal  Stewart 

5625  When   We   Are   M-A-R-R-I-E-D    (from  "Talk 

of  New  York"). Miss  Jones  and  Mr.  Murray 


Accompaniments  by  the  Victor  Orchestra 

No. 

5627  Good  Evening,  Caroline. 

Miss  Stevenson  and  Mr.  Stanley 

5628  Sally  in  Our  Ally ..  Whitney  Brothers  Quartet 

5629  The  Little  Red  Drum. 

Whitney  Brothers  Quartet 
52010    "With   Us    in   Tyrol."    German   Chorus  with 

Yodel  Pircher  Alpensingers 

52902    Black  Forest  Polka.    Bells  .-Mbert  Muller 

Whistling  Solo. 

Guido  Gialdini 


52013  Carmen-Habanera. 


12-lnch-$l 

31722  Venus  on  Earth  Waltz  Sousa's  Band 

31711    Pamplona    Waltz.     Victor    Dance  Orchestra, 

Walter  B.  Rogers,  Conductor. 
31721    Caprice  Brilliante.    Cornet  Solo. 

Herbert  L.  Clarke 
31714    The  Ninety  and  Nine  Harold  Jarvis 

31719  The  Sentinel  Am  I  Alan  Turner 

58002    When  I  Get  Back  Again  to  Bonnie  Scotland. 

Harry  Lauder 

31720  The  Flag  He  Loved  So  Well.    Burlesque  Mili- 

tary Ballad  Nat  M.  Wills 

31723  "Excelsior"  Up-to-date;  "Fishing." 

Whitney  Brothers  Quartet 
58407    Huguenots— O     Vago     Suol     Delia  Turenna 
(Meyerbeer)    (Fair  Land  of  Touraine).  In 
Italian  Giuseppina  Huguet 

New  Victor  Red  Seal  Records 

Marcella  Seinl>ricli,  Soprano. 

88141  Semiramide — Bel  Raggio  Lusinghier  (Rossini) 
(Bright  Gleam  of  Hope).  12-inch,  $3.  In 
Italian. 


No. 

S8142  Linda  di  Chamounix — O  Luce  di  Quest'  Anima 
(Donizetti)  (Guiding  Star  of  Love!)  12- 
inch,  $3.     In  Italian. 

88143  Vespri  Siciliani — Bolero,  "Merce  Dilette  Ami- 
che"  (Verdi)  (Dear  Friends,  We  Now  Must 
Part).    12-inch,  $3.    In  Italian. 

IDrnestine  Sehamanu-Heink,  Contralto. 

87021  Treue    Liebe     (True    Love)     (German  Folk 

Song).  10-inch,  $2.    In  German. 

87022  Irish    Love    Song    (Lang).     10-inch,    $2.  In 

English. 


f]mmx  Destinn,  Soprano 

91083  Mignon — Kennst    du     das  Land? 


(Thomas) 


(K-nowest  Thou  the  Land?).  10-inch,  $2.  In 
German. 

91084    Madama  Butterfly— Sai  Cos'  Ebbe  Cuore  (Puc- 
cini)   (Do   You   Know,   My   Sweet  One).  10- 
inch,  $2.     In  Italian. 

92057  Madama  Butterfly — Un  Bel  di  Vedremo  (Puc- 

cini) (Some  Day  He'll  Come!).  12-inch,  $3. 
In  Italian. 

92058  Aida— O  Vaterland   (Verdi)    (Oh,  My  Father- 

land).   12-inch,  $3.    In  (German. 

Evan  Williams,  Tenor 

64096    Queen  of  Sheba— Lend  Me  Your  Aid.   Part  II. 
(Gounod).    10-inch,  $1.    In  English. 

Violin  Solo  by  lUiscIia  IDlman, 

71038    Rondo  Capriccioso — Introduction  (Saint-Saens). 
12-inch,  with  Piano,  $1.50. 


Victor  Double-faced  Records.    lo-inch  75  cents;  12-inch  $1.25. 

A  two-page  advertisement,  giving  the  complete  list  of  January  records,  will  be  published  in 
the  leading  magazines  for  January.  In  addition,  we  call  attention  to  the  new  records  in  our 
newspaper  advertising  in  the  principal  newspapers  of  the  country  around  December  28 — the 
simultaneous  opening  day  throughout  America. 

Get  ready  to  follow  this  up,  and  remember  that  the  dealer  who  has  the  complete  list  of 
Victor  Records  has  a  big  advantage  over  less  enterprising  competitors.  He  not  only  sells  more 
records  to  his  own  customers,  but  gains  new  customers  who  can't  get  what  they  want  at  other 
dealers. 

Victor  Tall<:ing  Machine  Company,  camden,  n.  j.,  u.  s.  a. 

Berliner  Qramophone  Co.,  Montreal,  Canadian  Distributors 

To  get  best  results,  use  only  Victor  Needles  on  Victor  records 


6 


THE  TALKING  MACHINE  WORLD. 


BALTIMORE'S  BUDGET  OF  NEWS. 

E.  F.  Droop  &  Sons  Co.  Make  Special  Holiday 
Display — Cohen  &  Hughes  Advertising — No- 
vember a  Record  Month  With  Columbia 
Branch — Stewart  &  Co.  Arrange  to  Handle 
Columbia  Goods — What  Other  Houses  Have 
to  Report  Anent  Business  and  Prospects. 


rSceciiU  to  The  Talkiog  Machine  AVorlci.) 

Baltimore,  Md.,  Dec.  8,  1908. 
■  E.  F.  Droop  &  Sons  Co.,  North  Howard  street, 
^near  Saratoga,  who  look  after  the  interests  of 
the  Edison  and  Victor  machines,  have  on  exhibi- 
tion a  neat  holiday  window  display,  made  up  of 
both  the  various  styles  and  parts  of  the  Edisons 
and  Victors.  They  show  the  largest  and  smallest 
size  instruments  which  prove  quite  an  attraction 
to  the  advanced  holiday  throngs. 

Cohen  &  Hughes  advertise  as  a  common  sense 
Christmas  present  the  Reginaphone  which  they 
offer  on  very  easy  payments  or  cash,  just  as  the 
purchasers  desire.  Manager  Ansell  stated  that 
November  has  been  a  good  one  from  a  trade 
standpoint  and  that  the  holiday  buyers  are  al- 
ready beginning  to  show  themselves.  The 
Auxetophones  and  Victrolas  are  so  much  in  de- 
mand just  at  present  that  Mr.  Ansell  says  he  finds 
it  a  hard  matter  to  keep  a  full  stock  on  hand. 
The  Victor  double  disc  records  have  also  been 
going  well. 

Manager  Lyle,  of  the  local  branch  of  the  Co- 
lumbia Phonograph  Co.,  stated  to  a  representa- 
tive of  the  Talking  Machine  World  to-day  that 
the  Baltimore  store  ended  up  the  month  of  No- 
vember with  a  larger  number  of  sales  than  any 
previous  month  during  the  year.  He  also  said 
that  the  December  business  has  started  in  with 
a  rush,  and  that  the  indications  are  for  a  par- 
ticularly heavy  Christmas  trade.  This  statement 
is  similar  to  those  made  by  the  other  dealers  in 
this  city.  That  there  is  a  boom  on  in  the  busi- 
ness just  at  present  is  indicated  by  the  crowds 
of  buyers  w,ho  invade  the  stores  daily  and  keep 
the  clerks  on  their  feet  during  the  best  part  of 
the  days  and  nights — for  the  stores  have  been 


since  the  first  of  the  month  opened  at  night  to 
accommodate  the  late  purchasers. 

Stewart  &  Co.,  one  of  the  largest  department 
stores  in  this  ciiy,  located  at  the  corner  of  How- 
ard and  Lexington  streets,  nave  put  in  a  talking 
machine  department,  which  is  devoted  exclusively 
to  all  types  of  Columbia  machines  and  records. 
Mr.  Smily,  formerly  of  the  Philadelphia  oflBce 
of  the  Columbia  Phonograph  Co.,  is  in  chargs 
of  this  department. 

Mr.  Lyle  said  that  the  best  sales  have  been 
particularly  in  three  departments,  namely,  the 
double  disc  records,  the  new  indestructible  re- 
producers and  the  wooden  horns.  The  wooden 
horns  have  been  in  heavy  demand  as  a  part  of 
the  high  priced  machine  while  quite  a  few  have 
been  sold  as  extras  with  the  lower  priced  phono- 
graphs. The  December  specials  for  the  holiday 
trade,  which  have  just  arrived,  have  been  and 
will  be  all  through  the  month  extensively  adver- 
tised in  the  local  papers.  Already  good  results 
from  this  cause  have  been  noticed,  as  the  re- 
quests for  these  specials  have  been  coming  in 
rapidly.  A  feature  of  the  company's  latest  grand 
opera  list  have  been  the  roles  sung  by  Etaimy 
Destinn  and  which  have  proven  good  sellers. 
There  are  eight  selections  by  this  prima  donna. 

"Our  talking  machine  rooms  have  been  crowded 
from  morning  until  night,"  is  the  way  Mr.  Bow- 
den,  of  Sanders  &  Stayman,  announces  the 
present  condition  of  the  trade  so  far  as  his  firm 
is  concerned.  Sanders  &  Stayman  handle  both 
the  Columbia  and  Victor  machines.  The  double 
disc  records  of  both  manufacturers  have  been 
popular  sellers  during  the  month.  The  high 
price  machines  have  been  away  up  in  the  lime- 
light. 

"We  have  been  extremely  busy  with  the  sales 
of  Victor  talking  machines."  said  G.  Fred 
Kranz,  president  of  the  Kranz-Smith  Piano  Co. 
"The  cash  sales  especially  have  been  a  feature 
and  have  shown  a  big  increase  over  those  of 
former  months.  I  look  for  a  healthy  holiday 
trade." 

Fred  Scheller,  who  has  the  Baltimore  agency 
for  the  Star  Phonographs  and  records,  says  that 


he  has  had  a  satisfactory  month  with  the  sales 
of  machines  and  popular  song  records.  "The 
Star  machines  and  records  are  making  a  hit 
here,"  continued  Mr.  Scheller,  "and  I  have  every 
hope  of  a  prosperous  season  during  the  next 
year." 


EDISONIA  CO.  BUYDOUGLAS  STOCK 

in  Newark,  N.  J.,  Which  Has  Been  Transferred 
to  Their  Own  Establishment. 


(Special  to  The  Talking  Machine  World  ) 

Newark,  N.  J.,  Nov.  29,  1908. 
Last  week  the  Edisonia  Co.  (A.  O.  Petit) 
tought  out  the  entire  stock  of  the  Douglas  Phono- 
graph Go.'s  branch  store  here,  transferring  it  to 
their  own  establishment.  It  is  said  $10,000 
changed  hands.  The  Douglas  place  has  still  a 
three  years'  lease  to  run.  This  makes  one  less 
Victor  dealer  and  Edison  jobber  in  this  city,  and 
adds  fresh  luster  to  the  enterprise  and  pro- 
gressiveness  of  the  Edisonia  Co.,  now  the  leading 
concern  by  all  odds  in  the  entire  state. 


THE  INVALUABLE  TALKING  MACHINE. 


The  talking  machine  is  rapidly  coming  to  the 
front  as  a  medium  for  solving  various  troubles  of 
man.  An  Albany,  N.  Y.,  man  recently  went  into 
a  local  talking  machine  store  and  ordered  a 
record  to  repeat  the  words  "He's  not  here,"  and 
nothing  more.  He  explained  his  unique  order 
by  stating  that  one  of  his  clerks  had  been  mar- 
ried only  a  short  time  before  and  his  bride  in- 
sisted upon  calling  him  on  the  'phone  numerous 
times  during  the  day,  usually  at  the  busiest 
hours. 

On  each  occasion  she  had  to  be  told  repeatedly 
that  her  husband  was  not  in,  and  as  the  merchant 
got  tired  of  her  continual  'phoning  and  did  not 
care  to  fire  the  man  owing  to  his  ability,  he  de- 
cided upon  the  talking  machine  record  to  do  the 
work. 


Don't  try  to  remember  orders  in  your  head; 
pencil  and  paper  are  cheap. 


Orders  Filled  Quickly  and  Fully  Our  Claim 

———LET  US  PROVE  THIS  TO  YOU 


FIRST — We  are  Talking  Machine  Jobbers 
exclusively. 

SECOND — Orders  go  only  into  hands  of 
experienced  men. 

THIRD— Our  two  warerooms  bring  us 
closer  to  the  dealer. 

We  mention   this  to   show   there  is  One  Jobbing  House 

that  spares  nothing-  in  its  efforts  to  "Serve  You  Right  on 

Edison  and  X^ictor." 
Our  warerooms  are  filled  from  floor  to  ceiling  with  fresh  new 

goods,  to  take  care  of  all  hurry-up  orders. 
Write,   telephone  or   telegraph,    and    be    convinced  that 

Buehn's  Rush  Service  is  better  than  an\'  vou  ever  tried. 


SPECIAL"'^*'^  illustration 
■  shows  our  No.  124 
—200  Peg— Cylinder  Cabinet.  Best 
value  in  the  country.  Large  dis- 
count.   Catalogue  for  the  asking. 


LOUIS  BUEHN  &  BROTHER 

PHILADELPHIA    ^riSi'',i,"fh!L'  HARRISBURG 


THE  TALKING  MACHINE  WORLD. 


7 


Victor  business 
is  "quality"  business 

Mr.  Dealer,  you  know  that  the  Victor  is  a  musical  instrument  of  the  highest  order, 
and  that  Victor  Records  are  the  best  in  every  way.  But  are  you  making  the  people  in 
your  neighborhood  familiar  with  these  facts — are  you  getting  all  the  business  that  should 
be  yours  on  account  of  this  quality? 

Display  the  Victor  to  the  best  advantage ;  have  attractive  well-furnished  salesrooms 
where  people  can  hear  the  Victor — make  your  store  a  "quality"  store. 

Draw  the  best  class  of  people  to  it — people  who  want  the  best  and  have  the  money 
to  pay  for  it. 

The  Victor  business  is  founded  on  quality  and  every  dealer  can  use  the  ''quality" 
idea  to  his  benefit — add  to  his  prestige  and  reap  a  rich  money-harvest. 

Victor  Talking  Machine  Co. 

Camden,  N.  J.,  U.  S.  A. 

Berliner  Gramophone  Co.,  Montreal,  Canadian  Distributors. 

To  get  best  results,  use  only  Victor  Needles  on  Victor  Records. 


Full  information  can  be  obtained  from  the  following  Victor  dealers ; 


Birmingham,  Ala 
Bosion,  Mass  

Brooklyn.  N.  Y.... 
Buffalo.  N.  Y  


Albany.  N.  Y  Finch  &  Hahn. 

Altoona,  Pa  W.  H.  &  L.  C.  Wolfe. 

Atlanta,  Ga  Elyea- Austell  Co. 

Phillies  &  Crew  Co. 

Baltimore.  Md  Cohen  &  Hughes. 

E.  F.  Droop  &  Sons  Co. 
H.  R.  Eisenbrandt  Sons. 
Wm.  McCallister. 

Bangor.  Me  M.  H.  Andrews. 

E.  E.  Forbes  Piano  Co. 
The  Talking  Machine  Co. 
Oliver  Ditson  Co. 
Eastern  Talking  Machine  Co. 
M.  Steinert  &  Sons  Co. 

American  Talking  Machine  Co. 
W.  D.  Andrews. 
Neal,  Clark  &  Neal  Co. 

Burlington,  Vt.  American  Phonograph  Co. 

Butte,  Mont  Orton  Brothers. 

Canton.  O  The  Klein  &  Heffelman  Co. 

Charlotte.  N.  C  Stone  &  Barringer  Co. 

Chicago,  III  Lyon  &  Healy. 

The  Rudolph  Wurlitzer  Co. 
The  Talking  Machine  Co. 

Cincinnati.  O  The  Rudolph  Wurlitzer  Co. 

Cleveland,  O  W.  H.  Buescher  &  Sons 

Collister  &  Sayle. 
Ecliose  Musical  Co. 

Columbus,  O  The  Perry  B.  Whitsit  Co. 

Dallas,  Tex  Thos.  Goggan  &  Bro. 

Dayton,  0  The  Fetterly  Piano  Mfg.  Co. 

Denver.  Colo  Hext  Music  Co. 

Knight-Campbell  Music  Co. 
Des  Moines,  Iowa  Tones  Piano  Co. 

Harger  &  Blish. 

Detroit,  Mich  Grinnell  Bros. 

Dubuque,  Iowa  Harger  &  Blish. 

Duluth,  Minn  French  &  Bassett. 


El  Paso.  Tex  W.  G.  Walz  Co. 

Escanaba,  Mich  Grinnell  Bros. 

Galveston,  Tex  Thos.  Goggan  &  Bro. 

Grand  Rapids,  Mich.. J.  A.  J.  Friedrich. 

Honolulu,  T.H  Bergstrom  Music  Co. 

Indianapolis,  Ind  Kipp  Link  Phono.  Co. 

C.  Koehring  &  Bro. 

Jacksonville.  Fla  Alexander  Seewald  Co. 

Kansas  City,  Mo  J.  W.  Jenkins  Sons  Music  Co. 

Schmelzer  Arms  Co. 

Lincoln,  Neb  Ross  P.  Curtice  Co. 

Little  Rock,  Ark  O.  K.  Houck  Piano  Co. 


Los  Angeles,  Cal. 
Memphis,  Tenn.. 


Milwaukee.  Wis . . . 
Minneapolis,  Minn. 

Mobile,  Ala  

Montreal,  Canada. . 
Nashville,  Tenn  . . . 


..Sherman,  Clay  &  Co. 
. .  E.  E.  Forbes  Piano  Co. 

O.  K.  Houck  Piano  Co. 
..Lawrence  McGreal. 
. .  Minnesota  Phonograph  Co. 
..  Wm.  H.  Reynalds. 
..Berliner  Gramophone  Co.,  Ltd. 
.  .0.  K.  Houck  Piano  Co. 


Newark,  N.  J  Price  Phono.  Co. 

Newark.  O  Ball-Fintze  Co. 

New  Haven,  Conn  Henry  Horton. 

New  Orleans,  La  Nat'l  Auto.  Fire  Alarm  Co. 

Philip  Werlein.  Ltd. 


New  York,  N.  Y. 


.  Blackman  Talking  Machine  Co. 
Sol  Bloom,  Inc. 
C.  Bruno  &  Son,  Inc. 
I.  Davega,  Jr.,  Inc. 
S.  B.  Davega  Co. 
Chas.  H.  Ditson  &  Co. 
The  Jacot  Music  Box  Co. 
Landay  Brothers,  Inc. 
The  Regina  Co. 
Stanley  &  Pearsall. 
Benj.  Switky. 

Victor  Distributing  &  Exp't  Co. 


Omaha,  Neb. 


Peoria,  III  

Philadelphia.  Pa. 


.  A.  Hospe  Co. 
Nebraska  Cycle  Co. 
Piano  Player  Co. 

.  Chas.  C.  Adams  &  Co. 

.  Sol  Bloom. 
Louis  Buehn  &  Brother. 
J.  E.  Ditson  &  Co. 
C.  J.  Heppe  &  Son. 
Musical  Echo  Company. 
Penn  Phonograph  Co.,  Inc. 
Western  Talking  Machine  Co. 
H.  A.  Weymann  &  Son. 


Pittsburg.  Pa. 


...C.  C.  Mellor  Co.,  Ltd. 

Standard  Talking  Machine  Co. 

Portland,  Me  Cressey  &  Allen. 

Portland  Talking  Machine  Co. 

Portland,  Ore  Sherman,  Clay  &  Co. 

Richmond,  Va  The  Cable  Co. 

W.  D.  Moses  &  Co. 

Rochester,  N.  Y  The  Talking  Machine  Co. 

Rock  Island,  III  Totten's  Music  House. 

Salt  Lake  City,  Utah. .  Carstensen  &  Anson  Music  Co. 

San  Antonio,  Tex  Thos.  Goggan  &  Bro. 

San  Francisco,  Cal  Sherman,  Clay  &  Co. 

Savannah,  Ga  Phillips  &  Crew  Co. 

Seattle,  Wash  Sherman,  Clay  &  Co. 

Sioux  Falls,  S.  D  Talking  Machine  Exchange. 

Spokane,  Wash  Filer's  Piano  House. 

Sherman,  Clay  &  Co. 
St.  Louis,  Mo  Koerber-Brenner  Music  Co. 

St.  Louis  Talking  Machine  Co. 
St.  Paul.  Minn  W.  J.  Dyer  &  Bro. 

Koehler  &  Hinrichs. 

Syracuse,  N.  Y  W.  D.  Andrews. 

Toledo,  O  The  Hayes  Music  Co. 

Whitney  &  Courier  Co. 

Washington,  D.C  John  F.  Ellis  &  Co. 

£.  F.  Droup  &  Sons  Co. 


8 


THE  TALKING  IVIACHINE  WORLD. 


there  may  be  some  difference  of  opinion,  but  keen- 
minded  business  men  are  naturally  anxious  to  re- 
move all  business  barriers  so  that  the  trade  may 
move  along  the  easiest  lines  of  distribution. 


EDWARD  LYMAN  BILL.  -   Editor  and  Praprietor 

J.  B.  SPILLANE,  Man&«in«  Editor. 

Trade  RepresenUlives:  Geo.  B.  Keller,  F.  H.  Thompson, 
W.  T.  Dykes,  L.  E.  Bowers,  B.  Brittain  Wilson, 
A.  J.  XicKLiN,  .'August  J.  Timpe. 

Bo(1«i\  Office  :    Ernest  L.  Waitt,  100  Boylston  St. 
Chick-Jo  Office:  E.  P.  Van  Harlinoen,  136  Wabash  Ave. 
PhiliLdelphia  :  Minive»p»Iii  »»d  Si.  Paul ; 

H.  F.  Thompson.  .\dolf  Edsien. 

SI.  Loui»  :  S»n  Francixco: 

Ch.^s.  N.  Van  Buren.  S.  H.  Gray,  88  First  St. 

Cleveland:  G.  F.  Prescott. 
Cincinnati:     Bernard  C.  Bowen. 
London,  England.  Office: 

69  Basinghall  St..  E.  C.         W.  Lionel  Sturdy,  Manager. 


Publiahed  the  15th  of  every  m«nth  at  1  Madiaon  Ave.  W.Y. 

SUBSCRIPTION  (including  postage),  United  States, 
Alexko  One  Dollar  per  year;  aU .  other  countries.  $1.2o. 
England  and  her  colonies,  five  shillings. 

ADVERTISEMENTS.  $2.00  per  inch,  single  column,  per 
inVertion  On  quarterly  or  yearly  contracts  a  special  dis- 
S  is"  allowed.  Advertising  Pages,  ?60.00;  special  posi- 
tion, $75.00.  -c-j  ,1 

REMITTANCES,  should  be  made  payable  to  tdwara 
L™ian  Bill  bv  check  or  Post  Office  Order^  


^"IMPORTANT.-Advertisements  or  changes  should 
rMch  this  office  by  the  first  of  each  month.  Adver- 
tisements  arriving  too  late  for  insertion  in  the  current 
issue  will,  in  the  absence  of  instructions,  be  inserted 
in  the  succeeding  issue.  


Long  Distiuvce  Telephones-Numbers  4677  and  4678  Gram- 
ercy.   Cable  Address:  "Elbill."  New  York. 


NEW  YORK.  DECEMBER  15.  1908. 


BEFORE  this  publication  makes  its  next  ap- 
pearance the  curtain  will  have  been  rung 
down  upon  the  old  year,  and  many  of  us  will  not 
b€  sorry  to  see  the  close  of  the  1908  act  upon 
the  business  stage,  for  truly,  a  review  of  the 
business  conditions  for  the  past  twelve  months 
does  not  cause  one  unalloyed  pleasure  and  satis- 
faction. The  talking  machine  trade,  in  common 
with  other  industries,  has  suffered  on  account 
of  the  business  depression.  There  is  no  denying 
that  fact,  for  it  has  been  plainly  apparent  to  most 
of  us.  Then  again,  this  industry  has  not  merely 
had  to  stagger  along,  crippled  by  reasons  of  de- 
pressed business  conditions,  but  it  has  had  to 
suffer  an  additional  load  on  account  of  disturbed 
internal  conditions.  Business  changes  have  un- 
settled the  trade  to  such  an  extent  that  there  has 
been  much  unrest  and  anguish  as  to  new  moves 
which  might  be  made  by  those  who  controlled 
the  destinies  of  the  talking  machine  trade.  The 
dealers  have  had  restrictions  imposed  upon  them 
so  that  they  have  had  to  adjust  themselves  to  new 
conditions. 


THE  record  situation  has  been  unsettled,  and 
it  is  problematical  to-day  just  what  the 
condition  may  be  a  year  hence  regarding  the 
position  of  the  double-sided  record.  In  fact,  when 
we  consider  all  the  elements  which  have  tended 
to  disturb  the  inner  conditions  of  the  talking 
machine  trade,  we  do  not  wonder  at  the  dissatis- 
faction expressed  over  the  volume  of  business 
which  has  been  transacted  during  1908.  It  has 
been,  In  many  ways,  a  discouraging  period,  but 
we  cannot  have  things  quite  to  our  liking  in  this 
busy  world  of  ours,  and  the  talking  machine  men 
will  have  to  accept,  gracefully  if  they  can, 
painfully  if  they  must,  present  conditions,  for 
It  should  be  understood  that  the  manufacturers 
are  anxious  to  increase  the  distribution  of  their 
product  in  every  way  possible.  But  as  to  methods 
which  can  be  hest  employed  to  obtain  that  end 


BUT,  let  us  not  spend  too  much  time  in  re- 
trospect. It  matters  not — ^ihe  future  is 
gone,  and  let  us  turn  to  the  bright  page  of  the 
new  year  with  fixed  resolutions  to  make  the 
most  of  the  business  possibilities  which  present 
themselves,  and  let  us  not  wait  for  these  op- 
portunities to  come  knocking  at  our  door.  Let 
us  seek  them,  because  the  men  who  seek  trade 
intelligently  and  with  sincerity  and  fixity  of 
purpose,  will  be  apt  to  locate  a  mighty  sight 
more  of  it  than  the  men  who  sit  down  and  suck 
their  thumbs  waiting  for  trade  to  come  their 
way.  It  does  not  pay  to  indulge  in  a  pessimistic 
strain  too  long  else  it  may  become  chronic.  It 
pays  better  to  face  the  future  full  of  a  resolve  to 
do  things. 


T^ERE  is  a  growing  demand  for  talking  ma- 
chines of  the  better  grades.  In  fact,  the 
great  producing  houses  have  been  unable  to  keep 
up  with  their  orders  on  their  higher  class  of 
machines.  We  know  of  some  dealers  who  have 
placed  strong  emphasis  upon  this  end  of  the 
business  and  have  been  phenomenally  successful 
in  accomplishing  large  sales.  In  fact,  by  adver- 
tising, and  progressive  methods,  they  have  been 
enabled  to  largely  increase  their  trade  in  high 
grade  machines.  It  seems  singular  that  at  the 
first  blush,  so  to  speak,  there  should  be,  in  a 
period  of  business  depression,  such  a  well  ac- 
centuated demand  for  high  grade  products,  but 
this  is  easily  understood  when  we  analyze  the 
conditions.  The  people  who  have  purchased  the 
lower  priced  machines  in  large  quantities,  have 
been  unable  to  continue  purchases  in  the  same 
way  as  in  former  years,  simply  because  thousands 
of  men  have  been  out  of  employment  in  the 
various  industrial  centers,  and  have  not  had  the 
means  to  purchase  articles  which  could  be  dis- 
pensed with  in  the  struggle  for  a  livelihood.  On 
the  other  hand,  the  people  of  easy  finances  have 
had  money  at  their  disposal  to  indulge  their 
tastes  along  lines  which  do  not  require  more 
than  a  two  or  three  hundred  dollar  investment. 
The  higher  priced  machines  have  fascinated  them, 
and  they  have  kept  on  buying.  As  a  result,  this 
particular  department  of  the  business  has  been 
unusually  brisk.  Dealers  are  beginning  to  re- 
alize full  well  that  it  pays  to  exploit  the  high 
priced  product,  and  the  people  who  purchase  the 
higher  priced  outfit  are  invariably  large  sub- 
sequent purchasers  of  records.  The  best  trade, 
that  is,  the  high  priced  trade,  has  kept  up  sur- 
prisingly good,  and  it  is  believed  that  during  the 
holiday  season,  the  high  priced  stock  will  be 
pretty  nearly  cleaned  out  everywhere  through- 
out the  land.  The  demand  for  machines  of  all 
grades  can  be  materially  increased  if  the  retailers 
patronize  local  papers  in  a  fairly  liberal  man- 
ner. It  doesn't  pay  to  hide  one's  business  light 
under  the  bushel  of  indifference. 


THE  compact  entered  into  by  the  United 
States  and  Japan  means  a  big  opportunity 
for  enterprising  Americans  in  the  Orient.  It  is 
surprising,  too,  what  a  powerful  factor  the  talk- 
ing machine  has  been,  and  is  to-day  in  building 
up  trade  relations  with  the  still  shunborin,!; 
Chinese  nation.  The  talking  machine  is  arous- 
ing them  from  the  lethargy  of  centuries.  The 
people  there  are  quick  to  buy  Chinese  records. 


and  as  the  talking  machine  is  a  distinctly  Ameri- 
can creation,  they  are  naturally  interested  in 
other  products  of  American  brains  and  skill,  and 
as  a  result,  manufacturers  in  specialties  will  find 
a  constantly  growing  market  in  the  Chinese  Em- 
pire. The  talking  machine  is  doing  its  part  as 
a  trade  promoter,  and  with  the  great  development 
which  is  bound  to  come  as  a  result  of  the  "open 
door"  in  China,  Americans  in  all '  industries 
should  profit  materially  thereby. 


IS  it  fair  business  for  talking  machine  dealers 
to  take  on  records  which  are  copied  from 
high  class  operatic  records  made  by  artists  who 
sing  exclusively  for  some  of  the  leading  talking 
machine  concerns?  If  this  sort  of  business, 
which  is  colloquially  termed  "dubbing,"  is  en- 
couraged by  legitimate  dealers,  then  it  shows,  in- 
deed, that  the  talking  machine  trade  has  but  a 
slight  regard  for  good  business  ethics,  for  the 
selling  of  copied  records  constitutes  a  violation 
of  the  cardinal  principles  of  business.  Surely, 
when  the  talking  machine  companies  pay  artists 
of  world-wide  fame  large  sums  to  sing  exclu- 
sively for  them,  they  are  entitled,  by  all  rules 
governing  business,  to  reap  the  fullest  benefit 
which  should  come  to  them  as  a  reward  for  their 
progressiveness  and  enterprise.  Is  it  not  so?  If 
dealers  are  to  support  this  sort  of  piracy  gen- 
erally, then  good-bye  to  fair  dealing  in  the  talk- 
ing machine  trade.  In  our  opinion,  the  courts 
would  sustain  the  rights  of  the  original  pro- 
ducers, and  surely,  the  fairmindedness  of  Amer- 
icans should  not  permit  the  offering  of  a  copy, 
because  the  "dubber"  can  evade  the  payment  of 
royalties  to  the  artist,  and  offer  his  copied  pro- 
duct at  a  lower  rate.  We  believe  the  talking  ma- 
chine industry  will  not  countenance  work  of 
this  kind,  the  business  morals  of  our  people  are 
not  blunted  to  such  an  extent,  and  if  the  Victor 
or  any  other  talking  machine  company  are  com- 
pelled to  resort  to  the  courts  to  protect  their 
rights  in  a  matter  of  this  kind  it  would  be  in- 
deed a  sad  commentary  upon  American  business 
methods. 


WHILE  the  talking  machine  trade,  in  com- 
mon with  all  other  industries,  has 
shown  a  great  shrinkage  in  volume  during  the 
present  year,  it  may  be  safely  assumed  that  indi- 
cations now  point  to  materially  bettered  condi- 
tions during  the  new  year.  The  demand  has  al- 
ready been  made  manifest  in  the  Middle  West, 
and  will  ere  long  be  felt  in  the  manufacturing  cen- 
ters which  have  been  the  hardest  hit  of  all  during 
the  past  twelve  months.  We  do  not  have  to 
look  far  to  find  the  cause — the  workmen  have 
been  large  purchasers  of  moderate-priced  ma- 
chines and  records,  and  as  so  many  of  them  have 
been  out  of  employment  since  the  panic  of  last 
fall,  they  have  not  been  in  a  position  to  continue 
purchases  on  the  same  broad  scale  as  formerly. 
The  agricultural  sections  have  been  especially 
favored,  and  the  dealers  and  jobbers  in  the  great 
crop-producing  States  are  enjoying  a  winter 
trade  of  satisfactory  volume. 

In  most  sections  of  the  country,  however,  holi- 
day trade  has  been  extremely  disappointing. 
It  lacks  a  life  and  vim  which  is  noticeable  in 
business  circles  as  we  approach  the  holiday  sea- 
son, and  to  bring  the  trade  up  to  anything  like 
pleasing  proportions,  it  is  necessary  that  added 
emphasis  be  placed  upon  the  publicity  end  of  the 
business.  We  know  of  some  dealers  who  have 
heen  liberal  in  their  advertising  appropriations, 
as  a  result  their  holiday  trade  has  heen  good. 


THE  TALKING  MACHINE  WORLD. 


9 


OLD  SONGS  WOULD  BE  PROFITABLE. 


Constant  Search  for  Novelties  for  Slot  Machines 
— Batteries  of  Bugle  Records  and  Massed  Ef- 
fects of  Operatic  Selections  to  Draw  the  Pub- 
lic— Lincoln's  Gettysburg  Address. 


"There  must  be,  I  suppose,"  said  a  man  wlio 
finds  more  or  less  enjoyment  in  the  penny-in-the- 
slO't  phonograph  parlors,  "there  must  be  some- 
body who  decides  on  what  songs  and  music  shall 
go  into  the  machines,  and  I  should  say  that  the 
success  of  a  place  must  depend  in  considerable 
measure  on  him.  True,  you  can  tell  whether 
what  you've  got  is  taking  or  not  by  the  returns 
from  the  machines;  there  couldn't  very  well  be 
any  better  demonstration  than  that;  but  what  you 
want  to  know  is  what  to  put  in  in  place  of  a 
piece  that  has  ceased  to  draw  profitable  returns, 
and  you  also  want  to  know  what  will  draw  better 
than  anything  you  have  got — and  you  want 
novelties. 

"In  one  place  where  I  go  they  have  lately 
equipped  a  dozen  or  less  of  the  phonographs,  all 
right  along  together  in  a  row,  with  bugle  records. 
Of  course  they've  had  bugle  records  here  before, 
a  single  one  here  and  there,  but  here  was  a  regu- 
lar battery  of  bugle  phonographs. 

"This  novelty  attracted  me  to  the  extent  of  five 
cents.  I  walked  along  the  line  and  tried  five  of 
these  bugle  phonographs  that  I  thought  I'd  like 
to  hear,  and  as  far  as  my  observation  went  this 
battery  of  bitgle  records  thus  brought  prom- 
inently to  my  attention  drew  very  well. 

"Another  massed  effect  here  is  produced  by  a 
string  of  a  dozen  or  so  of  phonographs  placed  all 
together,  all  with  selections  from  operas.  This 
was  suggested  very  likely  by  the  opening  of  the 
opera  season;  and  of  course  the  advent  of  a  popu- 
lar singer  in  any  line,  as  on  the  vaudeville  stage, 
finds  a  prominent  echo  here.  Let  a  singer  that 
people  talk  about  come  and  straightway  you  find 
his  songs  on  the  records,  paying  a  royalty  to  the 
singer  and  yielding  a  revenue  to  the  proprietors 
of  the  phonograph  parlor. 

"And  of  course  any  song  or  music,  however  or 
wherever  produced,  that  hits  the  popular  fancy 
is  at  once  reproduced  on  the  phonographs,  but 
there  are  here  scores  of  machines  for  which 
records  and  constant  changes  must  be  provided, 
and  I  should  think  it  would  keep  a  man  guessing 
what  to  choose.  With  the  most  earnest  desire  in 
the  world  to  put  on  records  that  will  draw  pen- 
nies this  is  still  a  most  difficult  thing  to  do.  The 
songs  written  and  sung  are  innumerable,  but  the 
really  good  songs  are  very  few.  Certainly  1 
have  paid  many  a  penny  to  hear  things  that  I 
never  want  to  hear  again,  though  tastes  vary, 
and  things  that  I  might  not  like  at  all  might  hit 
other  people  very  hard. 

"I  have  an  idea  myself  that  we  don't  find  on 
the  records  enough  good  old  songs.  I  would  im- 
mensely prefer  a  good  old  song  to  a  poor  new 
thing.  We  do,  to  be  sure,  always  find  here  some 
old  songs  sung  or  played  on  musical  instruments; 
but  I  think  we  ought  to  have  more  of  these;  a 
good  old  song  always  preserves  its  appealing 
melody,  just  as  good  architecture  always  keeps 
its  satisfying  beauty. 

"In  the  search  for  new  things  that  will  draw 
they  put  on  the  records  other  things  than  songs 
and  music.  On  one  machine  here  the  other  day 
I  found  Lincoln's  Gettysburg  address,  and 
promptly  I  dropped  a  cent  in  the  slot  to  hear 
again  that  noble  utterance.  And  it  seemed  to 
me,  thinking  of  it  in  a  business  way,  that  here 
was  the  germ  of  an  idea;  that  quite  apart  from 
things  said  in  current  political  campaigns  there 
might  be  other  great  or  famous  speeches,  old  as 
it  may  be,  but  still  alive  with  human  feeling, 
that  might  prove  profitable  records  for  the  phono- 
graph parlor. 

"But  perhaps  we  don't  need  to  tell  them  this, 
for  they  are  always  seeking  for  new  things,  or 
for  things  that  are  different,  that  may  be  old 
hut  that  are  new  here,  and  always  seeking  to  in- 
vest old  things  with  new  attractiveness.  For  in- 
stance, among  the  many  slot  machines  of  many 
kinds  other  than  the  song  and  music  phono- 
graphs is  the  fortune-telling  machine.    Here  not 


long  since  sitting  in  a  glass  case  was  the  life- 
size  figure  of  an  old  lady  attired  in  old  fashioned 
garments,  and  you  drop  a  cent  through  a  slot  in 
the  base  of  this  machine  and  the  old  lady  up 
in  the  glass  case  would  'bend  her  gaze  down- 
ward upon  array  of  cards  spread  out  on  a  table 
before  her  and  as  she  scanned  the  cards  she 
v/ould  swing  her  hand  back  and  forth  over  them, 
her  lips  moving  as  she  made  her  selection,  and 
then  presently  she'd  stop  and  sit  up  straight 
again,  and  then  out  of  an  opening  in  the  ma- 
chine below  would  pop  a  card  fox  you  with  your 
fortune  on  it. 

"And  so  many  people  want  a  fortune!  So 
many  people  are  willing  to  pay  a  cent  to  have 
their  fortune  told;  and  people  swarmed  around 
this  machine  to  drop  their  pennies  in  the  slot; 
but  then — I  don't  know  whether  the  old  lady 
had  ceased  to  draw  or  not,  or  what — ^but  then 
they  took  the  old  lady  out  and  put  in  her  place 
to  tell  the  fortunes  the  figure  of  a  young  and 
handsome  woman. 

"So  it's  novelty,  novelty;  they  are  always  seek- 
ing, in  the  phonograph  parlor,  something  new  or 
something  old  or  different,  something  that  will 
draw;  and  a  man's  job,  it  would  seem  to  be, 
here  as  in  any  other  business  line,  to  know  and 
to  be  able  to  provide  things  that  the  people  want 
to  buy." 

THE  ORIENTALS  AND  THE  TALKER. 

Chinese  Thought  Machine  Was  Possessed  of 
the  Devil  When  First  Demonstrated — Now 
Visitors  to  Chinatown  Hear  the  Music  of 
the  Flowery  Kingdom  Coming  from  the 
Horns  of  Hundreds  of  Talking  Machines. 

(Special  to  The  Talking  Machine  World.) 

Los  Angeles,  Cal.,  Dec.  .5,  1908. 

Chinatown  has  the  talking  machine  fever. 
This  would  not  seem  strange  if  it  were  any  other 
quarter  of  the  city.  But  any  one  who  knows  the 
deep-rooted  superstitions  of  the  yellow  men  can- 
not help  but  be  surprised  to  see  them  calmly 
sitting  and  smoking  around  a  contrivance  so 
mysterious  to  the  unschooled  as  a  talking  ma- 
chine. The  first  attempts  made  to  introduce  the 
talking  machine  to  the  Orientals  by  a  local  dealer 
were  very  interesting.  One  night  he  visited  sev- 
eral well-to-do  Chinese  merchants  and  asked 
them  to  visit  his  store.  Some  accepted  his  invi- 
ation  through  curiosity  more  than  anything  and 
sat  about  his  store  till  he  started  a  machine  with 
a  comic  laughing  selection.  When  the  instru- 
ment started  to  talk,  they  looked  at  each  other, 
and  when  it  started  to  laugh  they  rushed  out  of 
the  store  to  the  sidewalk  and  would  not  listen 
to  the  much  amused  dealer  who  tried  to  pacify 
the  excited  Mongolians,  but  they  neither  stopped 
or  looked  back  until  they  reached  their  homes. 
Later  they  held  council  and  finally  decided  the 
white  man's  was  devil-possessed. 

They  carried  their  woe  to  the  joss  houses, 
where  long  and  loud  the  gongs  sounded  to  sum- 
mon the  gods.  The  joss  house  keeper  blinked 
and  said  nothing  on  account  of  being  kept  from 
his  hard  bed,  for  a  double  portion  of  silver  fell 
from  the  hand  of  each  worshiper.  Later  another 
dealer  thought'  out  a  plan  to  overcome  the  sup- 
erstitions. 

He  had  some  circulars  printed  on  red  paper  at 
a  Chinese  print  shop,  describing  the  talking  ma- 
chine and  what  it  could  do;  he  procured  several 
sets  of  Chinese  records,  it  may  be  said  several 
songs,  as  one  song  sometimes  takes  ten  ten-inch 
records.  He  then  packed  his  outfit  and  visited 
the  most  prominent  Chinamen,  whom  he  presented 
with  his  Chinese  circular  and  asked  to  be  al- 
lowed to  demonstrate.  His  experience  was  al- 
most the  same  as  that  of  the  first  attempter,  but 
finally  made  a  success  of  his  venture  and  a  cus- 
tomer of  the  Chinaman. 

Now,  as  one  passes  along  the  streets  of  China- 
town, anywhere  from  dark  to  midnight,  he  can 
hear  the  weird  music,  which  falls  upon  the 
American  ear  as  discord,  being  reeled  off  the 
talking  machine  in  every  store. 

The  Chinese  merchants  have  recognized  it  as 
a  business  proposition.  Where  there  is  music 
men  will  congregate  and  where  there  are  men 


someone  will  buy  something.  We  also  have  sev- 
eral Chinese  who  are  bona  fide  dealers  in  talking 
machines  and  are  among  the  best  customers  in 
the  wholesale  trade.  A  retail  customer  relates  a 
little  experience  which  shows  the  Chinaman  as  a 
talkin  j  machine  enthusiast.  On  going  to  a  min- 
ing camp  where  he  had  interests  he  took  with 
him  a  talking  machine  and  a  number  of  records, 
and  remembering  the  Chinese  cook  there  he  also 
purchased  two  or  three  Chinese  records  for  him. 
When  he  had  played  all  the  records  of  American 
title  for  the  members  of  the  camp  he  thought  he 
would  surprise  the  Chinaman  who  was  busy 
clearing  the  table  after  the  evening  meal.  He 
therefore  started  the  machine  with  one  of  these 
Chinese  records,  whereon  the  Chinaman  looked 
around  and  said  in  an  unconcerned  tone,  "Me  Get 
Him."  This  was  to  the  white  man  a  great  sur- 
prise and  not  thoroughly  understood  until  the 
Chinaman  led  him  to  his  cabin  and  showed  him 
a  large  talking-machine  and  a  good  supply  of 
Chinese  records.  His  dearly  loved  companion  in 
that  desert  spot. 

POWERS  BUYSJHJT  DOUGLAS  CO. 

Will  Change  Name  to  "The  Talking  Machine 
Co."  and  do  a  Retail  Business  Only. 

P.  A.  Powers,  proprietor  of  the  Talking  Ma- 
chine Co.,  Rochester,  N.  Y.,  and  also  of  an  estab- 
lishment in  Buffalo,  N.  Y.,  his  home,  has  pur- 
chased the  stock  and  lease  of  the  Douglas  Phono- 
graph Co.,  89  Chambers  street.  New  York  city, 
taking  possession  November  25.  He  signed  the 
lease  for  the  premises,  which  has  three  years  yet 
to  run,  November  27,  going  to  Buffalo  the  same 
evening.  The  place  will  be  conducted  as  dealers 
only,  the  Edison  jobbing  end  being  discontinued, 
and  under  the  name  of  the  Talking  Machine  Co. 
handling  Victor  and  Edison  goods,  and  also  a 
number  of  side  lines.  John  Kaiser,  formerly 
sales  manager  of  the  Douglas  Co.,  will  be  the 
general  manager  of  the  new  concern. 

Mr.  Kaiser,  in  speaking  of  the  new  deal,  said: 
"Mr.  Powers  is  the  sole  proprietor  of  the  busi- 
ness heretofore  known  as  the  Douglas  Phono- 
graph Co.,  and  I  will  be  the  general  manager. 
C.  V.  Henkel,  who  has  been  the  president  and 
general  manager  of  the  Douglas  Co.  for  several 
years,  will  have  no  connection  with  the  Talking 
Machine  Co.,  of  which  the  Rochester  store  will 
be  a  branch.  Mr.  Henkel,  I  understand,  will  give 
his  attention  to  developing  the  General  Phono- 
graph Supply  Co.  We  will  retail  exclu- 
sively, and  as  business  is  improving  rap- 
idly now,  I  will  add  to  my  clerical  force  right 
along.  Whether  we  shall  occupy  the  same  space 
remains  to  be  determined,  but  no  change  will  be 
made  for  some  time.  I  am  satisfied  Mr.  Powers 
has  acquired  a  good  property  and  made  a  profit- 
able investment."  In  due  course,  the  Douglas 
Phonograph  Co.,  Inc.,  will  be  formally  dissolved. 

PAYS  TO  STOCK  LAUBEIl  RECORBS. 

It  is,  perhaps,  safe  to  say  that  never  before 
have  we  had  an  artist  from  "the  auld  countrie" 
who  compares  in  his  own  particular  field  with 
Harry  Lauder,  the  Scotch  comedian,  who  has 
virtually  "captured"  New  York  and  Brooklyn 
during  the  past  month.  He  is  now  "bound  west" 
on  a  tour  of  the  United  States,  and  he  is  certain 
to  stimulate  an  increased  demand  for  the 
Lauder  records  which  are  proving  among  the  big 
sellers  of  the  season  with  talking  machine  men. 
Lauder  is  inimitable  in  his  special  field,  and  his 
records  are  peculiarly  "individual."  One  has 
only  to  hear  him  through  the  talking  machine  to 
appreciate  his  humor  and  his  ability,  and  those 
who  hear  him  "in  the  flesh"  are  certain  to  appre- 
ciate him  still  more,  and  vice  versa.  Wise  deal- 
ers are  they  who  watch  the  coming  of  these  Euro- 
pean artists,  and  prepare  for  their  visits  to  the 
principal  cities.  The  publicity  received  helps  out 
the  records,  provided,  of  course,  the  dealer  is  wide- 
awake enough  to  appropriate  this  publicity  to  his 
own  ends.  Nowadays  it  doesn't  pay  the  talking 
machine  man  to  sit  down  and  wait  for  business 
to  come  to  him;  he  must  take  advantage  of 
every  opportunity  and  get  the  public  interested 
in  his  goods  and  in  his  store. 


10 


THE  TALKING  MACHIKE  WORLD. 


"PLAY  THE  OTHER  SIDE,  PAPA" 


Double 
Record  Disks 
10-inch 
65  Cents. 


Single 
Record  Disks 
10-inch 
50  Cents. 


The  Pleasure 
Doubled 


The  Cost 
Reduced 


Taper  Arm 
Zon-o-phones 
from 
$20.00 

to 
$75.00 


TWO  SONGS  WITH  BUT  A  SINGLE  DISK 
32V2C.  per  Zon-o-pKorve  Records  are  now  made  with  selections  on  both  sides  for  65c.,  the  lowest 
Selection.  P^^^^  ^^^^  offered  for  this  type.  No  other  record  at  any  such  price  enjoys  the  established 
reputation  for  supreme  quality,  musical  or  technical,  of  Zon-o-phone  Records.  Their  artistic 
interpretation  of  music,  extraordinary  clarity  of  natural  tone,  smooth  freedom  from  scratching,  extra  length 
and  long  wear  are  all  featured  in  this  new  production. 

Zon-o-phone  Single  Record  DisKs  Now  30c. 

for  10-inch ;  75c.  for  12-inch 

The  complete  operas  by  celebrated  European  soloists  and  choruses  delight  and  satisfy  music  lovers.  Ask 
your  dealer  for  the  Zon-o-phone  lists.    It  will  **  Doxjble  your  Pie  assure." 

Zoi\-o-phones  are  visibly  the  best-made  talking  machines,  musically  superior,  and  they  Red\ice 
the  Cost.    Ask  the  dealer. 

Universal  Talking  Machine  Mfg.  Co. 

Newark,  N.  J. 


ALABAMA 

Mobil.  W.  H.  Reynalds,  167  Dauphin  St. 

ARIZONA 

Tucson  George  T.  Fisher,  7-9  E.  Congress  St. 

CALIFORNIA 

Los  Angeles  ...So.  Californi*  MuB.  Co.,  SSI  S.  B'way. 
San  Francisco.  .Peter  Bacigalupi  &  Sons,  1031  Golden 
Gate  Ave. 

San  Francisco.  .Byron  Mauzy,  1166-75  O'Farrell  St. 
San  Francisco  .Kohlcr  &  Chase,  1329  Sutter  St. 
FLORIDA 

Tampa  Turner  Music  Co.,  604  Franklin  St. 

ILLINOIS 

Chicago   Benj.  Allen  &  Co.,  lSl-141  Wabash  Ave. 

Chicago  James  I.  Lyons,  205  Fifth  Ave. 

MARYLAND 

Annapolis  Globe  House  Furn.  Co. 

Ballimore  C.  S.  Smith  &  Co.,  641  W.  Baltimore  St. 

Baltimore  Louis  Mazor,  14S8  E.  Pratt  St. 

MASSACHUSETTS 

Boston  Pike's  Talking  Machine  Co.,  41  Wash- 
ington St 

MINNESOTA 

St.  Paul  W.  J.  Dyer  &  Bro..  11-2S  W.  6th  St. 

MICHIGAN 

Oelroil   J.  E.  Schmidt,  336  Gratiot  Ave. 


Distributors  of  Zon-o-phone  Qoods : 

MISSOURI 

Kansas  City  ...Mrs.  J.  Dixon,  804  Grand  Ave. 

Kansas  City  Webb-Freyschlag    Merc.    Co.,    7th  and 

Delaware  Sts. 

Springfield  Morton  Lines,  326  Boonville  St. 

St.  Louis   Knight  Mercantile  Co.,  211  N.  12th  St. 

St.  Louis  D.  K.  Myers,  S8S9  Finney  Ave. 

NEW  JERSEY 

Newark  Edisonia  Co.,  67  Halsey  St. 

Hoboken  Eclipse  Phono.  Co.,  203  Washington  St. 

Patcrson  J.  K.  O'Uea,  115  tUison  St. 

NEW  YORK 

Astoria  (L,  I.). .  John  Rose,  99  Flushing  Ave. 

Buffalo  Neal,  Oark  ft  Neal  Co.,  641  Main  St. 

Brooklyn  F.  W.  Rous  Co.,  435  Fifth  Ave. 

Brooklyn  B.  G.  Warner,  368  Livingston  St 

NORTH  DAKOTA 

Fargo  Stone's  Piano  Co.,  614  First  Ave.,  N. 

OHIO 

Akron  Geo.  S.  Dales  Co.,  128  S.  Main  St 

Cincinnati  J.  C.  Groenc  Mus.  Pub.  Co.,  Race  and 

Arcade. 

Cincinnati  J.  E.  Poorman,  Jr.,  31  West  5th  St. 

Cincinnati  Rudolph  Wurlitzcr  Co.,  121  E.  4th  St 


OHIO 

Cleveland  The  Bailey  Company,  Ontario  St  and 

Prospect  Ave. 

Columbua  The  Columbus  Piano  Co.,  North  High 

St. 

OREGON 

Portland  Graves  Music  Co.,  Inc.,  Ill  4th  St. 

PENNSYLVANIA 

Allegheny  H.  A.  Becker,  601  Ohio  St,  E. 

Philadelphia  ..  . Disk  Talking  Machine  Co.,  IS  N.  9th  St. 
Pittsburgh  C.  C.  Mellor  Co.,  Ltd.,  319  Fifth  Ave. 

SOUTH  DAKOTA 

Aberdeen  McArthur  Piano  Co. 

TEXAS 

Austin  Pctmccky  Company,  411  Main  St. 

Beaumont  K.  B.  Pierce  Music  Co.,  608  Pearl  St 

DalUa  Dallas  Talking   Machine  Co.,   161  N. 

Ervay  St 

Houston  Southwestern  Talking  Machine  Co.,  616 

Main  St. 

CANADA 

Toronto  Whaley,  Royce  &  Co.,  Ltd.,  168  Yonge 

St 

Winnipeg,  Man.Whaley,  Royce  &  Co.,  Ltd. 
Yarmouth  Yarmouth  Cycle  Co, 


THE  TALKING  MACHINE  WORLD. 


11 


"TALKER"  PUTS  THIEF  TO  FLIGHT. 

Young  Inventor's  Burglar  Catcher  Rouses 
Household  and  Telephones  "Central" — Wired 
Phonograph  Does  the  Trick. 


Harold  Greenthal,  a  High  School  boy,  who  lives 
with  his  father,  a  lawyer,  at  229  East  88th  street, 
New  York,  is  the  inventor  of  a  novel  burglar 
alarm,  which  he  conceived  owing  to  the  fact  that 
recently  the  block  where  he  lives  has  been  visited 
nightly  by  burglars.  Adjusting  his  mother's  pho- 
nograph so  that  the  mouthpiece  of  this  instru- 
ment faced  that  of  the  telephone,  he  contrived  a 
wire  arrangement  which  removed  the  telephone 
receiver  and  started  the  phonograph  operating  at 
the  same  time.  Registered  on  a  record  were  these 
words: 

"Central,  central,  tell  Police  Headquarters 
burglars  are  murdering  and  plundering  the 
Greenthal  family,  No.  229  East  Eighty-eighth 
street!    Central,  central,"  etc. 

The  I'ecord  repeated  this  sentence  seventeen 
times  just  distinctly  enough  to  be  heard  in  the 
telephone.  Harold  was  satisfied.  A  test  showed 
that  the  device  worked  perfectly.  Then  came 
an  injunction  from  the  inventor  not  to  discuss 
the  device  with  any  one  for  fear  burglars  would 
"get  next"  and  spoil  the  robber  catcher.  Wires 
were  so  fixed  to  each  window  and  door  that  the 
slightest  opening  would  set  the  machinery  work- 
ing and  call  out  the  police. 

After  Saturday's  football  game,  Harold  was 
very  tired  and  went  to  bed  early.  He  told  his 
sister,  Irene,  to  adjust  the  mechanism  when  the 
family  had  locked  the  doors  for  the  night.  The 
apparatus  was  located  in  Harold's  room  on  the 
second  fioor.  Miss  Irene  was  not  forgetful  and 
cautiously  arranged  the  device,  as  instructed,  or 
as  she  thought  proper.  But  she  made  a  mistake. 
Instead  of  placing  in  the  burglar  call  to  central, 
she  adjusted  a  record  of  "The  Merry  Widow" 
waltz  and  retired. 

It  was  2  o'clock  next  morning  when  the  football 
star  was  aroused  by  the  familiar  strains.  He 
rubbed  his  eyes,  looked  at  the  child  of  his  brain. 


saw  it  revolving  and  sprang  from  his  bed.  The 
receiver  was  off  and  the  record  rang  out  plain 
and  distinct  whereas  his  record  was  almost  in- 
audible except  to  the  telephone. 

Before  he  was  half  way  across  his  room  his 
mother,  father  and  two  sisters  were  screaming: 

"Harold,  stop  that  noise!" 

The  youth,  however,  paid  no  attention  and 
darted  down  the  hallway.  He  was  just  in  time 
to  see  a  dark  figure  crawling  out  of  a  broken 
basement  window.  The  fellow  got  away  so  fast 
that  the  agile  gridiron  back  couldn't  get  any- 
where near  him.    Then  came  explanations. 

Central  was  ringing  and  pleading  with  the 
Greenthals  to  shut  off  the  "Widow"  and  several 
voices  were  trying  to  explain.  The  family  was 
gathered  in  the  dining-room'  when  the  pajama- 
clad  inventor  got  back  upstairs.  Then  the  blush- 
ing little  Irene  told  her  big  brother  that  she 
placed  the  wrong  record  In  the  machir.e. 


AN  UNIQUE  AND  PLEASING  RECITAL 

Given  by  Loeser  &  Co.,  Brooklyn,  N.  Y.,  in 
Which  the  Victor  Auxetophone  and  a  Piano 
Player  Were  Operated  in  Conjunction — Au- 
dience Enthusiastic  Over  Rendering  of  Ex- 
cellent Program. 


No  greater  proof  of  the  artistic  value  of  the 
talking  machine  is  needed  than  the  constantly 
growing  use  of  the  Auxetophone  in  concert 
halls,  hotels  and  other  public  places  where  bands 
or  orchestras  are  generally  employed.  Only  last 
month  we  referred  at  some  length  to  the  use  of 
the  Auxetophone  in  conjunction  with  Pryor's 
Band  at  the  Exposition  Music  Hall  in  Pittsburg, 
as  well  as  its  employment  in  many  of  the  leading 
hotels  and  restaurants  throughout  the  country 
in  connection  with  the  regular  orchestras. 

Another  development  is  the  use  of  the  Victor 
Auxetophone  in  recital  assisted  'by  the  piano 
player.  This  demonstration  occurred  recently 
in  the  music  hall  of  the  piano  warerooms  of 
Frederick  Loeser  &  Co.  in  Brooklyn.  This,  it  is 
believed,  is  the  first  time  that  the  piano  player 


has  been  used  in  public  to  reinforce  and  enrich 
the  accompaniment  of  songs  or  instrumental  solos 
as  rendered  by  a  talking  machine.  The  program, 
one  of  unusual  excellence  by  the  way,  we  print 
herewith  for  the  guidance  of  those  who  desire  to 
give  a  similar  performance: 


1.  Meistersingpr  March   Wagner 

31427  Sousa's  Band 

2.  Quartet  (from  Rigoletto)    (in  Italian)  Verdi 

96000  Caruso,  Abbott,  Homer  and  Scotti 

3.  Songs,  with  piano  accompaniment — 

88108    a.  The  Rosary    (in   English)  Nevln 

IMme.  Ernestine  Schumann-Heink 


(Accompanied  by  the  Loeser  Piano-player.) 
88103    b.  Who  is  Sylvia?  (in  English) .. Schubert 
IVIme.    Emma  Eames 
(Accompanied  by  the  Loeser  Piano-player.) 
4.  Peer  Gynt,  Suite  No    1,  op.  46  Grieg 

31391  a.  Daybrealc  in  the  Mountains 

31392  b.  Aase's  Death 

31393  c.  Anitra's  Dance 

4351    d.  In  the  Hall  of  the  Mountain  King 
Pryor's  Band 

3.  The  Two  Grenadiers  (in  German)  Schumann 

74031                 Robert  Blass 
(Accompanied  by  the  Loe.«er  Piano-player.) 
6-  Trio  (from  Paust),  Act  V  (in  French)  Gounod 

95300  Eames,  Plancon  and  Dalmores 

7.  'Cello  Solo  (Berceuse  from  Jocelyn)  Godard 

31582  Rosario  Bourdon 

(Accompanied  by  the  Loeser  Piano-player.) 

8.  Coronation  March  (from  Le  Prophete) ...  Meyerbeer 

31503  Pryor's  Band 

9.  Star  Spangled  Banner 

41256       Garde  Republicaine  Band. 

The  AuxetO'phone-Piano-Player  concerts  were 
largely  attended  and  aroused  the  greatest  en- 
thusiasm. Williaim  B.  White  presided  at  the 
piano  player,  and  by  his  artistic  reading  of  the 
various  numbers  developed  an  ensemble  that  was 
an  artistic  delight. 

The  value  of  such  concerts  is  obvious.  They 
elevate  the  talking  machine  from  mere  commer- 
cial to  artistic  standards,  and  force  its  consider- 
ation on  those  critical  personages  who  consider 
the  talking  machine  merely  an  amusement  factor 
or  a  toy.  By  means  of  such  concerts  the  gen- 
eral public  is  educated  to  a  proper  comprehen- 
sion and  appreciation  of  the  functions  of  the  talk- 
ing machine,  and  in  this  way  the  entire  industry 
is  benefited. 

Dealers  who  desire  to  succeed  in  the  talking 
machine  business  must  be  constantly  developing 
new  ideas  in  order  to  attract  the  attention  of  the 
public,  and  there  is  no  better  way  than  by  the 
giving  of  concerts — concei'ts  that  will  be  interest- 
ing, dignified,  and  educational.  It  would  be  wise 
to  rent  a  small  hall  and  send  out  invitations  or 
else  charge  a  small  fee  of  admission,  or  better 
still,  arrange  your  warerooms  so  as  to  enable 
say  from  fifty  to  one  hundred  people  to  hear  the  lat- 
est records  by  the  great  artists  and  thus  develop  a 
scheme  of  publicity  that  will  give  most  satis- 
factory results.  It  has  been  proved  by  experience 
that  no  better  plan  exists  of  developing  "pros- 
pects" than  through  recitals. 


WHITBECK  RADIATES  OPTIMISM. 


The  Southern  Ambassador  of  the  Universal 
Talking  Machine  Co.  Makes  Quite  an  Im- 
pression in  Houston,  Texas. 


A  World  subscriber  in  Houston,  Texas — one  of 
the  enterprising  talking  machine  dealers  in  that 
city — writes  The  World  under  recent  date  as  fol- 
lows: "The  general  southwestern  representative 
of  the  Universal  Talking  Machine  Co.,  Mr.  Whit- 
beck,  spent  several  days  in  this  city  last  week  in 
the  interest  of  his  company.  In  commenting  on 
Mr.  Whitbeck's  being  so  stout  and  inquiring  the 
cause  of  his  looking  so  well,  his  recipe  was  the 
general  improvement  of  the  country  and  condi- 
tion of  his  order  book,  which,  from  general  ap- 
pearances, gave  evidence  of  extensive  use.  Texas 
friends  are  always  glad  to  come  in  contact  with  a 
jovial  knight  of  the  grip,  and  especially  our 
friend  'Whit,'  and  we  hope  the  remainder  of  his 
trip  will  bring  equally  good  results." 


FEATUEING  THE  "STAR"  LINE. 


Ben  Reynolds  &  Co.,  of  Washington,  Pa.,  who 
recently  opened  a  branch  store  at  102  Smithfield 
street,  Pittsburg,  Pa.,  have  entered  the  talking 
machine  field  in  the  latter  city,  being  jobbers  of 
the  Hawthorne  &  Sheble  Mfg.  Co.'s  line  of  "Star" 
talking  machines  and  records.  Their  territory  in- 
cludes all  cities  and  towns  within  a  200-mile 
radius  of  Pittsburg.  They  are  building  up  a 
big  business  for  these  specialties. 


It's 
So  Easy 


Yes,  it  is  not  only  easy  to  learn  a  foreign 
language  by  the  I.  C.  S.  system — the 
easiest  and  most  perfect  way  in  the  world 
— but  it  is  also  easy  to  sell  I.  C.  S.  lan- 
guage outfits.  It  is  easy  to  sell  them  to 
people  who  are  tired  of  their  machines  as 
an  amusement  device  and  will  be  glad  to 
turn  them  into  a  source  of  profit.  It  is 
easy  to  sell  them  to  persons  going  abroad 
and  who  otherwise  desire  to  learn  a 
language  for  the  sake  of  the  know- 
ledge of  it  alone.  It  is  easy  to  sell  it 
to  men  and  women  who  desire  to  qualify  for  positions  as  translators  and  foreign 
correspondents.  It  is  easy  to  sell  it  to  foreigners,  in  order  that  they  may 
learn  to  speak  English.  In  fact  there  are  a  great  many  sound  reasons  why  it  is 
easy  to  sell  the 

I.C.S.  LANGUAGE  SYSTEM 

PHONOGRAPH 

Do  you  sell  I.  C.  S.  Language  outfits?  If  not,  why  are  you  thus  neglecting 
such  an  important  and  profitable  field  of  your  work?  Why  are  you  thus  abso- 
lutely throwing  away  at  least  one-third  of  your  business?  The  Phonograph  sys- 
tem of  language  instruction  is  now  recognized  as  an  educational  factor  of  great 
importance  and  the  demand  for  this  sort  of  language  instruction  is  growing  by 
leaps  and  bounds.  The  I.  C.  S.  system  is  undoubtedly  the  one  of  the  greatest 
merit  obtainable  today.    Write  us  a  postal  now  for  further  particulars. 

International  Correspondence  Schools 

Box  918,  SCRANTON.  PA. 


THE  TALKING  MACHINE  WORLD. 


12 


THE  RELATION  OF  COLOR  TO  SOUND. 

Instructor  in  Chicago  Art  Institute  Conducts 
Some  Interesting  Experiments  in  Proving  the 
Theory  of  Parallels  Between  Colors  and 
Sounds — Has  Made  Twenty-Six  Charts  Show- 
ing Colors  of  Various  Musical  Keys — His 
Theory  Partially  Explained. 

"Every  sound  has  its  color — every  color  its 
sound,"  has  often  been  said  as  a  mere  figure  of 
speech,  and  certain  musical  sounds  have  long 
been  associated  with  certain  colors,  but  it  re- 
mained for  Louis  W.  Wilson,  instructor  in  the 
theory  of  color  at  the  Chicago  Art  Institute,  to 
offer  a  scientific  basis  for  these  relations. 

Mr.  Wilson  has  been  associated  with  the  Art 
Institute  for  twenty  years,  and  has  been  an  in- 
structor for  fifteen  years.  For  some  years  his 
original  theories  in  reference  to  color  and  har- 
mony were  thought  a  bit  too  daring,  but  now  the 
results  of  these  experiments  are  accepted  as  hav- 
ing scientific  value  and  are  taught  regularly  by 
Mr.  Wilson  to  his  pupils  at  the  institute. 

He  first  experimented  with  the  so-called  "after 
image,"  which  for  years  has  been  an  interesting 
branch  of  experimental  psychology.  It  consists 
in  gazing  at  a  color  spot  until  the  eyes  have  be- 
come fatigued;  then,  as  the  eyes  are  closed,  the 
image  of  this  spot  will  under  different  conditions 
still  be  seen,  but  of  a  different  color.  Helmholtz, 
one  of  our  greatest  scientists,  determined  this 
color  to  be  the  complement  of  the  first  color  seen. 
There  have  been  variations  of  this  after  image, 
however,  which  have  been  so  confusing  that  the 
true  complement  has  been  a  subject  of  much  dis- 
pute. 

Complementary  colors  are  any  two  which,  when 
taken  together,  will  produce  white  or  gray. 
White  light,  of  course,  is  composed  of  all  the 
colors  so  that  a  color  is  the  complement  of  an- 
other if  one  contains  the  color  qualities  that  the 
other  does  not  contain. 

"Thus,  red  contains  no  yellow  or  blue  qual- 
ities," says  Mr.  Wilson,  "and  therefore  in  the 
right  proportions  of  yellow  and  blue  we  find  the 
complement  of  red,  which  is  blue  green.  Red, 
yellow,  and  blue,  however,  are  not  necessarily  the 
primary  colors." 

Mr.  Wilson  points  out  that  the  negative  after 
image  merely  is  the  combination  of  all  the  spec- 
tral colors  with  the  exception  of  the  one  used 
to  stimulate  the  nerves  of  the  eye,  and  the  un- 
steadiness of  this  after  image,  oscillating  as  it 
does,  is  composed  of  the  principal  overtones  of 
the  stimulating  color.  Thus,  after  the  image  of 
yellow  is  blue  violet,  but  on  a  close  study  it  is 
found  to  sway  between  blue  and  purple  and  some- 
times it  will  be  found  to  be  rimmed  with  a  faint 
orange. 


In  music  if  the  note  F  is  sounded  the  principal 
overtones  or  partials  of  this  note  will  be  heard. 
They  are  the  third,  A,  and  the  fifth,  C,  while  in 
the  chord  of  the  seventh,  E,  is  also  introduced. 
As  Mr.  Wilson  arranged  his  parallel,  yellow  cor- 
responds to  F,  while  blue,  purple  and  orange  cor- 
respond to  A,  C  and  E. 

Mr.  Wilson  claims  that  when  Sir  Isaac  Newton 
named  the  colors  of  the  solar  spectrum  he  did  so 
with  regard  to  establishing  the  diatonic  scale  of 
color,  and  that  he  meant  a  fundamental  purple 
by  the  color  he  named  indigo;  this  color  appears 
at  both  ends  of  the  spectrum. 

The  theory  of  parallels  between  color  and 
sound,  as  worked  out  by  Mr.  Wilson,  is  not  a 
mere  scientific  curiosity,  but  is  essentially  prac- 
tical in  its  application,  says  the  Chicago  Sunday 
Tribune.  He  has  made  twenty-six  charts  show- 
ing the  prevailing  colors  of  the  various  musical 
keys.  In  every  picture  there  is  one  and  only  one 
strongest  color.  This  establishes  the  key,  and, 
having  been  selected,  the  relation  of  the  other 
colors  is  easily  found. 

"The  student  of  music  always  has  had  a  per- 
fectly tuned  instrument  at  his  command,"  says 
Mr.  AVilson,  "but  the  student  of  art  has  been  com- 
pelled to  tune  his  own  instrument.  He  has  had 
nothing  but  raw  colors  to  depend  upon,  and  only 
by  experiment  could  he  learn  the  colors  that  blend 
harmoniously.  But  the  parallels  between  color 
and  music  are  easily  learned,  and  they  have  such 
fixed  and  universal  values  that  the  student  makes 
wonderful  advancement  by  learning  them. 

"Association  of  definite  colors  with  our  sur- 
roundings has  stood  in  the  way  of  a  working  basis 
heretofore.  A  certain  note  in  music  may  mean 
little  or  nothing  to  us  in  an  emotional  way;  so 
a  single  color  has  but  little  significance.  A  com- 
bination of  musical  sounds,  however,  may  mean  a 
great  deal,  so  also  will  a  grouping  or  combination 
of  colors. 

"We  have  been  told  that  purple  is  the  royal 
color,  red  the  color  of  passion,  orange  the  color 
of  anger,  yellow  and  white  of  purity,  green  of 
patriotism,  blue  of  constancy,  violet  of  thought; 
but  the  esthetic  use  of  these  colors  in  combina- 
tion may  possess  vastly  different  phases  of  nature, 
the  appearance  of  the  time  of  day,  the  seasons, 
etc. 

"A  single  sound  has  no  great  musical  quality. 
Quality  depends  upon  the  taking  together  of  a 
fundamental  tone  with  its  so-called  partials — that 
is,  the  accompanying  tones  heard  when  a  note  is 
sounded,  and  in  color  the  overtones  or  colors 
which  the  eye  reaches  for  when  it  has  been  stim- 
ulated by  some  one  color." 

This  Mr.  Wilson  has  taught  for  the  last  eight 
years  in  his  classes.  One  practical  form  of  appli- 
cation was  to  take  some  color,  say  green,  and 


instead  of  painting  it  flat  and  hard,  it  was  broken 
with  its  various  overtones — that  is,  by  spotting 
on  this  green  ground  violet  and  red  as  the  two 
principal  overtones.  This  has  been  done  by  the 
impressionists,  "but  .with  so  little  understand- 
ing," says  Mr.  Wilson,  "that  it  has  led  them  into 
the  most  weird  extravagances." 

Mr.  Wilson  bases  his  parallels  upon  the  mathe- 
matical correspondence  between  color  vibrations 
and  sound  vibrations.  His  theory  is,  however, 
too  technical  to  be  explained  in  this  article. 

While  the  colors  in  a  certain  harmony  have 
fixed  values,  there  is  nothing  mechanical  about 
the  work  taught  by  Mr.  Wilson.  Given  the  same 
color  scheme  for  a  particular  harmony,  each  art- 
ist would  interpret  it  according  to  his  own  indi- 
viduality, but  B  minor  would  be  inevitably  sad 
and  A  major  just  as  surely  gay. 

In  figuring  his  correspondences  or  parallels,  Mr. 
Wilson  has  used  definite  mathematics.  He  has 
found  that  the  light  waves  producing  the  differ- 
ent colors  vibrate  at  a  certain  rate  in  proportion 
to  the  sound  waves  that  produce  certain  notes  in 
music,  and  that  the  overtones  of  the  colors  har- 
monize precisely  with  the  overtones  of  sound. 

During  the  years  in  which  he  has  been  per- 
fecting his  theories  Mr.  Wilson  also  has  made 
many  interesting  experiments  on  the  effects  of 
color  and  sound  upon  human  consciousness. 

One  of  these  experiments  was  to  place  a  sub- 
ject in  a  gray  cabinet  and  leave  him  there  until 
the  nerves  of  the  eye  were  completely  rested  so 
far  as  color  sensations  were  concerned.  Then 
different  colors  were  flashed  into  the  cabinet  and 
the  resulting  nervous  stimulation  established. 
By  this  means  it  was  possible  to  ascertain 
definitely  just  what  effect  each  color  has  on  the 
nerves  as  well  as  the  incidental  effect  on  the  emo- 
tions as  regards  depression  or  exultation.  Every 
experiment  that  he  made  went  to  confirm  his 
color  formulas  for  the  different  keys  in  music. 

Mr.  Wilson  was  cautious  in  making  definite 
statements  as  to  the  future  possibilities  of  paint- 
ing music.  But  taking  his  sketches  of  the  dif- 
ferent keys  as  a  suggestion,  it  would  seem  to  be 
possible  to  illustrate  a  song  both  in  regard  to  the 
words  and  music,  and  if  the  colors  could  be  re- 
produced in  a  moving  picture  machine  the  com- 
bined effect  of  the  harmony  and  the  related  color 
combinations  would  be  both  unique  and  pleasing. 
If  the  musical  composition  were  written  in  differ- 
ent keys  the  effect  would  be  decisive. 

A  picture  as  well  as  a  piece  of  music  is  pleasing 
in  proportion  to  the  beauty  of  the  mental  images 
it  calls  up.  It  becomes  powerful  when  these 
mental  images  are  sharply  defined. 

INSIDE  THE  STORE. 

Interior  arrangement  should  be  considered  from 
two  points  of  view — convenience  and  effect. 

Convenience  includes  not  only  your  convenience 
in  finding  goods  called  for,  but  the  convenience 
of  your  customers  in  buying. 

Lack  of  system  in  arranging  records  means 
lost  time  and  frequently  lost  sales. 

Poor  facilities  for  demonstrating  phonographs 
does  the  phonographs  an  injustice  and  discourages 
buyers. 

Effect — that  is,  the  impression  created  by  a 
well  arranged  stock — is  often  sacrificed  in  the  in- 
terest of  convenience.  It  need  not  be  and  it 
should  not  be. 

Surroundings  often  speak  louder  than  the  sales- 
men and  often  more  effectively,  says  the  Edison 
Phonograph  Monthly.  A  poorly  arranged  store 
may  undo  the  work  of  good  advertising,  good 
window  dressing  and  good  salesmanship. 

DECEMBER  EDISON  RECORD  HANGER. 

The  hanger  bearing  the  list  of  Edison  Standard 
and  Amberol  records  for  December  is  18x25 
inches  in  size  and  makes  a  most  impressive  show- 
ing when  hung  in  the  dealer's  window  and  would 
prove  most  effective  for  capturing  holiday  trade. 

Selling  a  $75  talking  machine  to  a  man  who 
can  only  afford  a  $25  machine  may  mean 
greater  profit  in  the  beginning,  but  kills  all 
chance  of  future  trade  with  him. 


The  Original  House 


We  were  the  FIRST  JOBBER  of  the  Edison 
Phonograph  and  Victor  Talking  Machines  in 
Philadelphia  and  have  ever  since  maintained 
our  position  of  FIRST."  We  are  FIRST 
in  securing  anything  new,  FIRST  in  making 
prompt  and  satisfactory  shipments,  and  FIRST 
in  caring  for  your  interests. 

WE  INTEND  TO  CONTINUE  FIRST  AND  IF  YOU 
ARE  NOT  DEALING  WITH  US  "GET  NEXT." 

PENN    PHONOGRAPH  CO. 

17  South  9th  Street  Opposite  Post  Office  PHILADELPHIA 


THE  TALKING  MACHINE  WORLD. 


13 


Herzog  Art  Furniture 

Co.= 


Saginaw, 
Michigan 


No.  719.    Golden  Oak  or  Mahogany  Polished  Finish. 
150  Records. 


OFFERS 

The  best  made  and 
cheapest  cabinets 
on  the  market 


No  Imitations ! 


No.  833.  Golden  Oak  or  Mahogany  Polished  Finish. 


No.  824.   Golden  Oak  or  Mahogany  Polished  Finish. 

OUR  BUSINESS  POLICIES! 

1.  Protection  to  the 
Trade. 

2.  Perfect  satisfac- 
tion to  the  Con- 
sumer. 

3.  An  excellent 
prof  it  to  the  deal- 
er on  our  Disc 
and  Cylinder 
Cabinets. 


No.  813.  Open 


OFFERS 

The  most  attractive 
and  most  artistic 
line  of  cabinets 


We  Ax^  Originators 


No,  827,  Golden  Oak  or  Mahogany  Polished  Finish, 


14 


THE  TALKING  MACHINE  WORLD. 


Hashimura  Togo 

the  famous  Japanese  school- 
boy says:  "A  martyr  is  a 
hero  tied  to  a  post." 

/TT  Can  you  see  anything 
^1  heroic  in  being  "tied  to 
a  post"  just  when  you 
want  all  the  elbow  room 
you  can  possibly  get  to  do 
business  ? 

/TT  The  greatest  of  all  sea- 
^1  sons  for  the  Victor  is 
here  now  and  you  can- 
not do  it  justice  unless  you 
have  the  stock  to  meet  the 
demands. 

/TT  There  is  still  a  small 
^1  margin  of  time  left  in 
which  to  place  your  or- 
der in  time  for  Christmas. 
DO  SO  NOW  and  prevent 
the  possibility  of  being 
"tied  to  a  post." 


/TT  There  is  absolutely  no 
^1  danger  of  your  be- 
coming OVER  stocked, 
but  the  danger  of  becom- 
ing UNDER  stocked  is 
very  real. 


With  pleasure  at  your 
service. 


St.  Louis  Talking 
Machine  (o. 

MILLS  BUILDING 

7th  &  St.  Charles  Streets 
SL  LOUIS,  MO. 

Exclusively  VICTOR  Distributors 


TRADE  IN  THE  SAINTLY  CITY. 

Considerable  Improvement  Noted  in  Both 
Wholesale  and  Retail  Business — Travelers 
Return  With  Pleasing  Reports — A  Talker 
Demonstration — Personal  Notes  of  Interest — 
What  Various  Houses  Are  Doing. 


(Special  to  The  Talking  Machine  World.) 

St.  Louis,  Mo.,  Dec.  6,  1908. 

The  talking  macliine  business  for  November 
shows  that  trade  continues  to  improve  in  both 
the  wholesale  and  retail  departments  and  that 
there  is  a  better  feeling  all  along  the  line. 

O.  A.  Gressing,  manager  of  the  St.  Louis  Talk- 
ing Machine  Co.,  returned  recently  from  a  week's 
trip  to  Memphis,  Little  Rock  and  other  points, 
and  reports  that  business  is  picking  up  nicely. 
H.  F.  Harrison,  traveler  for  this  concern, 
concluded  a  very  successful  six  weeks'  trip 
througb  Missouri,  Iowa  and  Illinois,  and  spent 
Thanksgiving  at  his  home  in  Flora,  111.  L.  A. 
Cummins,  another  ambassador,  is  in  from  a  ten 
days'  trip  through  ]\Iissouri  and  reports  trade 
growing  better  right  along.  This  firm  have  just 
placed  an  Auxetophone  in  "Tony"  Faust's,  the 
most  prominent  and  popular  cafe  in  the  city. 
It  will  be  used  in  connection  with  their  orchestra. 

E.  B.  Walthall,  manager  of  the  Columbia 
Phonograph  Co.,  reports  trade  for  November  to 
have  been  good,  and  especially  so  on  high  grade 
machines  and  grand  opera  records. 

C.  L.  Byars,  retail  sales  manager  of  the  Colum- 
bia Phonograph  Co.,  gave  a  demonstration  of 
grand  opera  selections  on  Thanksgiving  evening 
at  the  home  of  C.  H.  Howard,  president  of  th6 
Commonwealth  Steel  Co.,  this  city,  at  which  there 
was  100  invited  guests.  Mr.  Howard  is  the  owner 
of  a  $200  Columbia  machine.  The  entertainment 
was  very  much  appreciated  by  those  present. 


During  the  evening  Mr.  Byars  gave  a  flfteen-miji- 
ute  talk  on  the  theory  of  reproduction,  and  ex- 
plained the  process  of  manufacturing  disc  records. 

W.  S.  Byrd,  traveler  for  the  Columbia  Phono- 
graph Co.,  was  confined  to  his  home  one  week 
recently  on  account  of  severe  cold. 

M.  Silverstein,  manager  of  the  Columbia  Phono- 
graph Co.  at  Louisville,  Ky.,  spent  two  days  here 
recently  as  a  witness  in  the  Federal  court. 

Elmer  A.  McMurtry,  manager  of  the  Columbia 
Pnonograph  Co.,  accompanied  by  his  wife,  whose 
parents  live  here,  spent  several  days  here  re- 
cently, including  Thanksgiving. 

The  Koerber-Brenner  Music  Co.  report  an  in- 
crease in  business  of  thirty  per  cent,  for  Novem- 
ber over  the  same  month  a  year  ago.  They  look 
for  a  steady  improvement.  This  firm  will  move 
into  their  new  quarters  in  the  Misval  building  on 
Washington  avenue,  between  Fourteenth  and 
Fifteenth  streets,  during  Christmas  weelc  and 
will  occupy  the  entire  fourth  floor  which  will 
give  them  9,500  square  feet  of  space.  This  firm 
has  secured  the  agency  in  this  territory  for  the 
Edison  commercial  machine. 

D.  K.  Myers,  the  well  known  Zonophone  joij- 
ber,  reports  having  had  a  good  business  for  the 
month  of  November,  and  that  it  is  picking  up 
right  along. 

The  Conroy  Piano  Co.  report  that  their  talking 
machine  is  picking  up  vnth  good  signs  of  further 
improvement. 

The  Silverstone  Talking  Machine  Co.  report 
that  trade  is  improving  and  they  feel  that  it  will 
continue  to  do  so.  This  concern  has  a  very  at- 
tractive Edison  window  display  at  the  present 
time  and  it  has  made  a  great  hit. 

The  Thiebes-Stierlin  Music  Co. report  trade  fair 
in  their  talking  machine  department. 

The  Knight  Mercantile  Co.  are  having  a  run 
on  the  new  double  disc  records. 


STUDY  YOUR  TRADE. 


Importance  of  Appealing  Directly  to  the  Class 
of  People  Who  Are  Most  Likely  to  be  Cus- 
tomers— Choosing  Advertising  That  Brings 
Maximum  Results — General  Versus  Local 
Publicity  as  Trade  Producers. 


In  advertising  as  in  buying  stock  one  of  the 
chief  questions  to  be  considered  is  the  class  of 
the  trade  to  be  reached.  No  dealer  would  be  foolish 
enough  to  advertise  the  Auxetophone  in  a  rural 
journal,  but  many  have  fallen  into  the  habit  of 
advertising  cheap  and  medium-priced  machines 
to  high  class  trade,  and  actually  lost  money  by  it. 

There  is  nothing  that  so  frightens  a  possible 
customer  as  prices,  i.e..  when  talking  machines 
are  advertised  at  $200.  $100  and  $75  he  is  afraid 
that  one  purchased  at  a  lower  price  will  not  give 
him  any  satisfaction  and  in  cases  where  such 
trade  is  to  be  reached  it  is  well  to  quote  prices 
as  running  from  the  lowest  up  to  medium  priced. 
Of  course  where  practically  the  entire  trade  of 
the  dealer  consists  of  the  monied  class  it  is 
all  right  to  advertise  the  highest  prices  for  it  will 
be  found  much  easier  to  come  down  the  scale 
than  to  go  up. 

In  the  matter  of  records,  however,  the  same 
advertising  should  reach  all  classes,  for  it  often 
happens  that  the  laborer  more  thoroughly  ai> 
])reciates  the  true  beauties  of  high  class  selec- 
tions than  the  man  of  a  higher  station  in  life, 
and  though  the  former  may  not  buy  many  five 
or  six  dollar  records  he  will  buy  more  in  pro- 
portion to  his  earning  capacity  than  his  wealibier 
Ijrother, 

The  whole  secret  of  success  is  In  studying 
your  trade  and  appealing  directly  to  them.  The 
big  companies  will  look  after,  and  do  look  after, 
the  general  advertising  in  a  most  thorough  man- 
ner, and  all  that  is  asked  of  the  dealer  is  to 
reach  his  own  trade  through  local  mediums. 


American  Graphophone  Co.,  in  which  infringe- 
ments of  the  Jones  process  for  duplicating  disc 
records  was  charged.  The  writ  was  suspended, 
not  vacated,  pending  decision  of  the  case  in  the 
United  States  Circuit  Court  of  Appeals,  second 
circuit,  of  the  American  Graphophone  Co.  against 
the  Leeds  &  Catlin  CD.,  New  York,  up  for  review 
of  Judge  Hough's  opinion,  that  held  the  patent 
void.  The  same  court  had  previously  affirmed 
the  validity  of  this  patent  unanimously.  The 
order  of  suspension  was  made  November  25. 


Have  faith  in  your  own  ability  to  win.  Cut 
loose  from  the  weakness  that  prompts  you  to 
say:  "I  am  not  appreciated;"  "I  have  had  bad 
luck  all  my  life;"  "Others  have  had  a  better 
chance." 


WEIT  SUSPENDED  NOT  VACATED. 

Judge  Lacombe,  United  States  Circuit  Court, 
N'ew  York,  Monday.  November  2n,  granted  a  pro- 
Umlnary  Injunction  against  the  International 
Record  Co.,  Auburn,  N.  Y.,  on  petition  of  the 


Auto 
Run 


WATCHUNG 
MOUNTAINS 

av 

Philadelphia. 


Golf 
Drives 


PLAiNFIELD, 
N.  J. 


True!!  Hall, 

(Formerly  Hotel  Netherwood.) 
An  Ideal  Summer  Home.  Open  All  Year. 

Erected  at  a  Cost  of  One  Half  Million  Dollars. 


S  Minutes  from  Station. 
TEN  ACRES  OF  BEAUTIFUL  SHADE,  HIGH  AND  DRY 
NOT  TOO  HOT,  NOT  TOO  COLD,  JUST  RIGHT.   AMIDST  JERSEY'S 

PICTURE  LANDS 
Healthful  Climate.  Excellent  Views. 

Also  Truell  Inn  and  Trucll  Court. 

Send  for  Booklet  and  Rates. 


THE  TALKING  MACHINE  WORLD. 


15 


NATIONAL  CO.  CONCENTRATE 

All  Record  Making  Interests  in  Orange  Plant — 
European  Factories  Closed  but  Recording 
Laboratories  and  Sales  Forces  to  be  Main- 
tained as  Heretofore — Great  Plant  Ready  to 
Handle  Added  Work  and  Force  of  Employes 
to  be  Augmented — Preparations  Aroused 
Curiosity  Before  Cause  Was  Known — Details 
of  the  Important  Changes. 


Visitors  from  the  trade  who  have  visited  the 
works  of  the  National  Phonograph  Co.  and  kin- 
dred Edison  interests  at  Orange,  N.  J.,  have 
speculated  and  been  curious  as  to  the  ultimate 
use  of  the  immense  factory  buildings  of  concrete 
in  course  of  erection  for  a  couple  of  years.  The 
quid  nuncs  concluded  that  finally  Mr.  Edison 
had  withdrawn  his  well-known  opposition  to  the 
manufacturing  of  a  disc  record,  and  the  line 
would  shortly  be  announced,  else  why  this  mys- 
terious extensive  preparation?  The  real  pur- 
pose of  the  extraordinary  expansion  of  the  plant 
is  now  revealed,  and  the  secret,  so  well  kept  by 
those  in  the  confidence  of  the  company  oflacials,  is 
made  public. 

Since  spring  the  National  Phonograph  Co.  have 
gradually  ceased  manufacturing  records  in  their 
foreign  factories,  maintained  in  England,  Paris, 
France,  and  Berlin,  Germany,  in  connection  with 
the  recording  laboratories.  One  object  of  Wm.  E. 
Gilmore's  trip  to  Europe  in  July,  during  the  clos- 
ing months  of  his  administration  as  president  of 
the  company,  was  to  arrange  for  the  complete 
shifting  of  the  record-molding  work  to  the  home 
quarters  in  Orange,  and  this  was  accomplished, 
so  that  at  the  present  time  all  of  the  Edison 
records  are  now  made  there  and  the  foreign  mar- 
kets will  be  supplied  direct  hereafter.  The  ma- 
chines and  essentials  were  always  manufactured 
in  Orange,  so  there  will  be  no  change  in  that 
respect.  The  European  factories  will  be  sold,  the 
working  force  dismissed,  while  the  American  or 
home  factory  complement  will  be  greatly  aug- 
mented in  proportion.  The  foreign  recording 
laboratories  and  selling  corps,  however,  will  be 
maintained  as  heretofore. 

In  X  commenting  on  this  change  of  policy  the 
other  day  with  The  World,  William  Pelzer,  vice- 
president  of  the  National  Phonograph  Co.,  and 
also  of  the  legal  staff,  said:  "Yes,  the  company 
will  make  all  their  records  in  Orange.  In  fact, 
the  change  was  effected  in  the  spring,  the  work 
gradually  ceasing  abroad  as  we  were  able  to 
handle  it  here.  Now,  we  are  in  a  position  to 
swing  the  entire  business,  and  no  genuine  Edison 
records  are  made  in  Europe.  As  a  matter  of 
experience,  we  found  that  the  record  product  of 
our  three  factories  in  Europe  differed  each  with 
the  other,  which  gave  rise  to  more  or  less  dis- 
satisfaction in  the  trade,  and  to  gain  absolute 
uniformity,  not  to  mention  economy,  in  manufac- 
turing, we  have  transferred  this  branch  of  their 
business  wholly  to  Orange.  Mr.  Gilmore  looked 
after  the  details  of  this  transfer  when  abroad 
this  summer.  Of  course,  we  were  not  prepared 
then  to  take  the  trade  into  our  confidence  for 
obvious  reasons,  and  even  now  I  am  inclined  to 
think  the  announcement  is  slightly  premature; 
but  as  it  has,  nevertheless,  leaked  out,  why.  The 
World  had  better  have  the  straight  story.  The 
talk  'that  the  business  of  the  National  Phono- 
graph Co.  has  been  affected  seriously  by  the 
adverse  decisions  of  the  courts  recently'  is  non- 
sense, if  not  poppycock.  Also  a  few  other  rea- 
sons that  have  crept  into  print  as  motives  for  the 
step  we  have  taken  are  entitled  to  the  same  criti- 
cism. We  established  our  molding  plants  abroad, 
especially  in  England,  to  meet  the  patent  situa- 
tion at  the  time;  but  now  in  withdrawing  from 
those  countries  as  manufacturers,  as  we  are  in- 
different to  their  patent  laws,  even  of  the  recent 
British  patent  act.  In  brief,  we  do  not  care  a 
rap  about  their  laws  in  this  regard. 

"Our  recording  laboratories  for  making  origi- 
nals and  the  selling  force  attached  to  each  of 
our  European  establishments  will  be  maintained 
as  heretofore.  The  factories,  however,  are  closed. 
Of  course,  they  will  continue  to  make  up  their 
own  bulletins  or  record  lists,  as  they  are  in  touch 


with  their  respective  markets  and  know  their 
needs,  and  v/ith  which  the  home  or  parent  or- 
ganization will  not  interfere.  Shipments  of 
everything  in  the  Edison  line  of  phonographs, 
records,  etc.,  will  therefore  be  exclusively  made 
from  Orange  hereafter.  Last  week  a  large  quan- 
tity of  goods  went  in  that  direction,  to  be  fol- 
lowed regularly  by  other  lots  of  equal  size." 


WITH  THE  TRADE  IN  INDIANAPOLIS. 


steady  Growth  of  Business  Since  Election — 
Good  Demand  in  All  Lines — Lawmakers  Help 
Moving  Picture  Shows — A  New  Corporation 
— Other  News  of  Interest  in  Talking  iMachine 
and  Allied  Lines. 


(Special  to  The  Talking  Machine  World.) 

Indianapolis,  Ind.,  Dec.  11,  1908. 

Talking  machine  merchants  of  Indianapolis  re- 
port a  constantly  increasing  trade.  The  growth 
in  business  was  noticed  soon  after  the  election 
and  it  has  kept  up.  Some  of  the  dealers  believe 
they  are  now  beginning  a  period  of  four  years 
of  prosperity  and  they  are  preparing  to  take  ad- 
vantage of  it. 

The  Columbia  Co.  have  been  enjoying  a  brisk 
trade.  The  double  disc  and  indestructible 
cylinder  records  combined  with  their  elegant 
window  displays  have  attracted  many  patrons. 

The  Indiana  Phonograph  Co.  say  that  business 
is  on  the  boom.  This  company  handle  Edisons 
and  do  largely  a  jobbing  business.  The  com- 
pany not  long  ago  came  under  a  new  manage- 
ment which  has  been  successful. 

Mr.  Kipp,  of  the  Kipp-Link  Co.,  who  handle 
Edisons  and  Victors,  is  all  smiles.  He  says  that 
business  bas  'been  better  since  the  election  than 
it  has  at  any  other  time  since  the  company  began 
business  two  or  three  years  ago.  This  company 
devotes  most  of  its  attention  to  the  jobbing  busi- 
ness, but  it  is  building  up  a  high  class  retail 
trade. 

Joseph  Joiner,  at  his  new  store  in  Massa- 
chusetts avenue,  is  having  a  nice  business  in 
Columbias  ana  Victors.  He  believes  that  that 
part  of  the  avenue  which  is  just  now  enjoying  a 
boom  is  a  "comer." 

The  Kipp-Link  Co.  are  sending  out  letters  to 
retail  dealers  over  the  state  calling  attention  to 
the  fact  that  Cbristmas  is  approaching  and  that 
now  is  the  time  to  begin  to  get  business.  People 
are  beginning  to  think  about  Christmas  presents 
and  there  is  no  more  desirable  Christmas  present 
than  a  good  talking  machine.  The  Kipp-Link 
Co.  are  carrying  a  larger  stock  of  records  and 
machines  now  than  ever  before  and  expect  a 


great  holiday  business  during  the  next  month. 

Money  was  plentiful  on  Thanksgiving  Day, 
according  to  the  managers  of  the  five-cent  the- 
aters. The  theaters  were  crowded,  particularly 
in  the  afternoon.  The  rush  began  between  1.30 
and  2  o'clock. 

A  harvest  is  coming  for  the  five-cent  theater 
men  in  the  coming  session  of  the  legislature. 
Majorities  in  both  branches  are  close  between  the 
Democrats  and  Republicans  and  there  is  a  United 
States  Senator  to  elect.  It  promises  to  be  one  of 
the  most  turbulent  sessions  in  the  history  of  the 
State  and  will  draw  many  people  to  the  city. 
One  might  not  think  so,  but  there  are  no  better 
patrons  of  the  five-cent  theaters  than  the  law- 
makers. It  is  not  uncommon  for  the  legislators 
in  parties  to  make  the  rounds  of  the  five-cent 
houses.  Then  of  course  many  others  who  are  at- 
tracted to  the  city  by  thf^  session  make  good 
business  for  the  five-cent  houses  and  penny  ar- 
cades. Most  of  the  legislators  come  from  points 
outside  of  Indianapolis.  Many  of  them  come 
from  small  cities  and  towns  and  some  of  thefa 
from  the  farm. 

The  legislature  will  not  be  the  only  attraction 
during  the  next  few  months.  Many  important 
gatherings  of  State  organizations  are  scheduled 
for  the  different  hotels  and  assembly  halls  and 
many  of  them  for  the  State  House. 

Articles  of  incorporation  have  been  filed  at 
the  office  of  the  Secretary  of  State  for  the  Vic- 
toria Amusement  Co.  at  Lafayette.  The  capital 
stock  is  $10,000  and  the  directors  are  Anna  A. 
Rice,  William  A.  Florer  and  Felix  G.  Rice. 

One  of  the  five-cent  theaters  at  Muncie  had 
quite  an  attraction  recently  in  the  form  of  a  long- 
time piano  player.  The  player  whose  name  was 
J.  M.  Waterbury  broke  the  world's  record  by  play- 
ing continuously  for  28  hours.  A  part  of  the 
time  he  was  kept  up  by  the  fumes  of  ammonia, 
which  was  sprinkled  over  the  floor.  Many  of  the 
night  owls  of  the  town  dropped  in  at  different 
times  during  the  night  to  see  if  he  was  keeping 
faith  and  they  always  found  him  pounding  away. 

Indianapolis  five-cent  theaters  have  been  free 
of  contests  and  special  inducements  for  several 
months.  A  year  or  two  ago  some  of  them  con- 
ducted baby  contests,  but  they  finally  came  to  the 
conclusion  that  the  best  thing  was  to  keep  striv- 
ing in  a  conservative  way  until  they  caused  the 
people  to  get  the  five-cent  theater  habit. 


A  talking  machine  is  not  a  present  that  is 
forgotten  in  a  moment.  It  is  one  that  is  fully 
appreciated  for  years — every  time  it  is  played — 
and  the  cost  is  a  trifle  in  comparison.  Tell  your 
neighbors  so. 


Canadian  Representatives 
THE  R.  S.  WILLIAMS  &  SONS  COMPANY 
TORONTO  and  WINNIPEG 


Trays  and  Labels 

Used  in  connection  with 

The  Monarch  Midget 
Special 

THE  illustration  shows  our  popular  Monarch 
Midget  Revolving  Rack  with  special  open- 
ings of  a  sufficient  size  to  accommodate 
Blackman's  Folding  Record  Trays  or  other  stand- 
ard size  tray  equipped  with  Rapke  Labels.  The 
price  of  the  Rack  is  the  same  as  the  Standard, 
but  in  ordering,  be  particular  to  mention  the  word 
SPECIAL.  Prices  on  trays  and  labels  are  given 
in  the  Blackman  Talking  Machine  Co.  's  adver- 
tisement on  page  31 . 

Holds  200  records ;  does  one-half  of  your 
selling.    Get  busy  to-day. 

PRICE  TO  DEALERS,  $10.00 
Order  from  your  jobber — he  has  them 

Syracuse  Wire  Works 

SYRACUSE,  NEW  YORK 


16 


THE  TALKING  MACHINE  WORLD. 


Edison  Phonographs 

Will  Sell 
Amberol  Records 


"1 


Every  Phonograph  owner  will  want 
to  buy  Amberol  Records  as  soon  as  he 
hears  them.  Their  tone,  the  songs  and 
selections  they  offer  and  the  fact  that  they 
will  play  twice  as  long  as  the  standard 
Edison  Records  and  longer  than  any  other 
kind  of  records,  are  arguments  that  no 
Phonograph  owner  can  resist. 

It  is  not  alone  the  Amberol  Records 
that  are  going  to  bring  you  this  bigger 
volume  of  Record  business ;  it  is  also  the 
Edison  Phonograph  which  so  faithfully 
and  clearly  interprets  them. 

As  these  new  Records  improve  the 
Phonograph,  so  the  Phonograph  enhances 
the  value  of  the  Records,  so  that  every 
Phonograph  sale  is  the  beginning  of  a  per- 
sistent and  large  Record  business. 


Both  the  Phonograph  and  the  Amberol 
Records  are  worthy  of  your  greatest  sell- 
ing effort.  When  you  feature  them  you 
are  featuring  something  that  everybody 
knows  about  and  is  interested  in. 

Take  advantage  of  the  new  things. 
There  is  an  extra  profit  in  Amberol 
Records  for  you  and  an  extra  profit  in 
the  attachments  which  present  Phonograph 
owners  want  so  that  their  instruments  will 
play  Amberol  Records. 

The  Edison  Phonograph  will  sell 
Amberol  Records.  Your  part  is  to  have 
them,  play  them  and  push  them  all  you 
can. 

Write  a  nearby  jobber  if  you  haven't 
them,  or  are  out  of  them  or  your  stock 
is  incomplete. 


National  Phonograph  Company, 


59  Lakeside  Avenue 
ORANGE,  N.  J. 


THE  TALKING  MACHINE  WORLD. 


17 


Edison  Amberol  Records 

Will  Sell 
Edison  Phonographs 


Edison  Amberol  Records  have  im- 
proved the  Phonograph.  They  have  made 
it  a  more  fascinating  entertainer  than  it 
was  before.  They  have  added  richness  and 
sweetness  to  its  tone,  increased  its  reper- 
toire of  songs  and  music  and  enabled  it  to 
give  to  more  people  more  of  the  kind  of 
music  they  enjoy. 

Consider  the  effect  on  your  trade  of 
a  Record  that  plays  or  sings  over  four 
minutes — longer  than  any  other  record 
made.  Think  of  what  it  means  to  be  able 
to  offer  over  four  minutes  of  entertainment 
without  the  necessity  of  changing  Records 
and  to  offer  besides  songs  and  musical  selec- 
tions, which,  by  reason  of  their  length,  can- 
not be  secured  on  any  other  record. 

Edison  Amberol  Records  give  you 
these   real,   new  important  selling  advan- 


tages, not  only  for  the  records  themselves 
but  for  the  instrument  that  plays  them — 
the  Edison  Phonograph. 

These  new  Records  will  increase  your 
Phonograph  sales.  No  one  who  hears  them 
will  further  hesitate  about  buying.  Edison 
Phonograph  owners  who  hear  them  will 
want  their  instruments  equipped  to  play 
them  and  here  again  is  another  source  of 
profit. 

Be  sure  and  get  the  new  Amberol 
Records  as  they  come  out  and  when  you 
get  them,  play  them,  talk  about  them  and 
keep  them  in  the  foreground. 

You  have  never  had  as  good  a  selling 
advantage  as  these  records  afford.  A  near- 
by Edison  jobber  can  supply  you  with 
Records  and  Phonographs. 


National  Phonograph  Company, 


59  Lakeside  Avenue, 
ORANGE,  N.  J. 


18 


THE  TALKING  MACHINE  WORLD. 


TRADE  NEWS  FROM  MILWAUKEE. 

Dealers  Much  More  Optimistic  Over  Present 
Conditions  and  the  Outlook — Double-Faced 
Records  Proving  Popular — Well  Known  Job- 
bers Visit  Milwaukee — Local  Talking  Ma- 
chine Dealers  Meet — Lawrence  McGreal's 
Tour  of  the  Trade — Talking  Machine  a 
Valued  Accessory  in  Cure  of  Tuberculosis. 


(Special  to  The  Talking  Machine  Woild.) 

Milwaukee,  Wis.,  Dec.  8,  1908. 

Dealers  are  more  optimistic  and  better  satisfied 
than  they  have  been  in  months.  Several  reasons 
are  responsible  for  the  bright  outlook  at  the 
present  time.  First  of  all,  trade  in  both  the  re- 
tail and  wholesale  fields  has  reached  the  point 
where  there  is  no  longer  any  doubt  that  normal 
conditions  have  been  reached.  The  holiday  busi- 
ness is  well  under  way  and  there  is  every  prom- 
ise that  the  season  will  be  one  of  the  best  in 
years.  Dealers  are  contrasting  the  rosy  prospects 
of  the  present  time  as  compared  with  the  gloomy 
outlook  of  a  year  ago  and  believe  that  they  ought 
to  be  satisfied.  The  retail  trade,  not  only  in 
Milwaukee,  but  about  the  State  also,  has  come 
up  to  expectations  in  every  way.  The  natural 
result  is  that  wholesale  trade  is  of  ample  pro- 
portions as  dealers  are  stocking  up  well  in  pre- 
paration for  the  run  of  holiday  trade  which  has 
already  opened  up. 

Dealers  are  becoming  accustomed  to  the  many 
new  arrangements  of  several  of  the  large  com- 
panies, and  while  a  few  weeks  ago  there  was 
plenty  of  dissatisfaction  to  be  heard  in  some 
quarters  the  general  opinion  now  seems  to  be 
that  the  various  orders  were  all  meant  for  the 
ultimate  good  of  the  trade. 

While  dealers  are  finding  it  much  easier  to 
secure  equipment  and  supplies  there  is  still  com- 
plaint to  be  heard  among  the  Edison  representa- 
tives that  they  are  back  on  orders  for  both  Home 
and  Triumph  attachments.  The  new  Amberol 
records  and  attachments  created  a  remarkable 
demand  which  it  is  taking  months  to  satisfy. 

The  Victor  double-faced  records  are  proving 
themselves  to  be  winners  with  the  trade.  Dealers 
are  finding  them  to  be  ready  sellers  and  jobbers 
are  meeting  with  excellent  orders.  "The  new 
double  Victor  records  have  come  to  stay,"  said 
Lawrence  McGreal,  the  well  known  Milwaukee 
talking  machine  jobber,  "and  there  is  not  a 
doubt  but  that  they  are  the  record  of  the  future." 

The  new  Columbia  double  records  and  inde- 
structible lines  recently  put  on  the  market  are 
bringing  a  wonderful  business.  A.  D.  Herri- 
man,  manager  of  the  Milwaukee  Columbia  estab- 
lishment, reports  that  sales  were  never  better 


both  in  the  record  and  machine  lines,  and  that 
without  a  doubt  the  new  records  have  been 
largely  responsible. 

The  recent  meeting  at  Chicago  of  the  executive 
committee  of  the  National  Association  of  Talk- 
ing Machine  Jobbers  attracted  to  Milwaukee  sev- 
eral well  known  jobbers  of  the  country,  viz.: 
Perry  B.  Whitsit,  Columbus,  0.,  secretary  of  the 
National  Association  of  Talking  Machine  Job- 
bers; Louis  Buehn,  Philadelphia;  W.  D.  Andrews. 
Syracuse,  N.  Y.,  and  J.  Newcomb  Blackman,  of 
New  York.  Lawrence  McGreal  was  in  Chicago 
to  attend  the  meeting. 

S.  S.  Iverson,  representing  Reton  Bros.  &  Co., 
well  known  Edison  and  Victor  dealers  at  Stevens 
Point,  Wis.,  recently  called  upon  Milwaukee 
dealers. 

J.  H.  Becker,  Jr.,  manager  of  the  talking  ma- 
chine department  of  the  Hoeffler  Mfg.  Co.,  has 
placed  a  number  of  Edison  business  phonographs 
on  trial  at  the  general  offices  of  the  Milwaukee 
-Electric  Railway  &  Light  Co.  and  the  prospects 
point  to  ready  sales. 

The  regular  monthly  meeting  of  the  new  Mil- 
waukee Association  of  Talking  Machine  Dealers 
was  held  on  November  28  at  the  warerooms  of 
Lawrence  McGreal.  It  is  planned  to  make  the 
meetings  of  a  social  as  well  as  of  a  business 
nature,  and  so  far  the  results  have  been  most 
satisfactory.  The  work  of  forming  the  new  State 
Association  of  Talking  Machine  Dealers  is  pro- 
gressing, although  now  that  the  holiday  trade  is 
opening  up  with  such  vim  it  is  feared  that  the 
complete  organization  will  not  be  perfected  until 
the  new  year  has  opened  up. 

W.  W.  Warner,  leading  talking  machine  dealer 
of  Madison,  Wis.,  James  Selkirk,  of  Clinton, 
Wis.,  and  Mr.  Smith,  of  tne  Cadillac  Co.,  called 
upon  the  local  jobbing  trade  recently. 

Mr.  Magner,  of  the  Rudolph  Wurlitzer  Co.,  of 
Chicago,  called  upon  the  Hoeffler  Mfg.  Co.  lately 
and  helped  J.  H.  Becker,  Jr.,  in  the  arrangement 
of  a  unique  fiber  needle  window  display.  As  a 
result  of  the  interesting  display  of  needles  the 
Hoeffler  Co.  made  several  Victor  sales. 

W.  P.  Hope,  representative  of  the  National 
Phonograph  Co.  in  Wisconsin  and  Northern 
Michigan  territory,  made  a  recent  visit  to  Mil- 
waukee headquarters.  Mr.  Hope  reports  excel- 
lent sales. 

Lawrence  McGreal,  the  enterprising  Milwaukee 
talking  machine  jobber  and  retailer,  recently 
visited  his  various  dealers  as  far  north  as 
Menominee,  Mich.,  and  as  far  west  as  La  Crosse, 
Wis.  He  found  trade  in  a  satisfactory  condition 
with  brilliant  prospects  for  holiday  business. 
Mr.  McGreal  believes  in  the  policy  of  becoming 
acquainted  with  his  dealers. 


The  talking  machine  as  a  valuable  accessory 
In  the  cure  of  tuberculosis  is  the  view  taken  by 
Former  Alderman  Charles  B.  Weil,  of  Milwaukee. 
Mr.  Weil  recently  visited  the  Blue  Mound  sani- 
tarium for  tuberculosis  patients  near  Milwaukee 
and  was  impressed  with  the  fact  that  some  form 
of  diversion  should  be  furnished  them  as  a 
means  of  keeping  their  thoughts  from  their  con- 
dition. Mr.  Weil  believes  that  there  are  many 
people  in  Milwaukee  who  have  talking  machines 
which  they  could  loan  to  the  sanitarium  until 
the  institution  can  afford  to  purchase  machines 
of  its  own. 


CHAMINADE  RECORDS  IN  DEMAND. 

American  Tour  of  Great  French  Composer  and 
Pianiste  Greatly  Stimulates  Sales  of  Her 
Records  Throughout  the  Country. 


The  American  concert  tour  of  Mme.  Cecile 
Chaminade,  just  closing,  has  stimulated  a  strong 
demand  for  the  talking  machine  records  made  by 
this  celebrated  composer  and  pianiste.    This  de- 


MMB.  CHAMINADE. 


mand  has  come  from  every  part  of  the  country, 
and  it  has  been  unfortunate  that  not  more  of  her 
compositions  were  recorded  to  satisfy  the  craving 
of  those  music  lovers  who,  hearing  her  play  per- 
sonally, desired  to  further  enjoy  her  brilliancy 
or  not  hearing  her  in  the  flesh,  desired  to  listen 
to  her  playing  at  second  hand. 


VALUE  OF  THE  ANNUNCIAPHONE. 

Will  Answer  Telephone  Calls  and  "Fill  a  Long 
Felt  Want." 


J.  F.  Land,  formerly  with  the  Michigan  Tele- 
phone Co.,  has  invented  a  device  for  answering 
telephone  calls  when  the  person  called  is  absent, 
the  talking  machine  equipped  with  a  special  rec- 
ord being  the  basis  of  the  new  device,  which  is 
called  the  annunciaphone.  The  American  Annun- 
ciaphone  Co.  has  been  formed  to  market  the  con- 
trivance, with  E.  M.  Hopkins  as  president. 

"There  are  many  things  about  the  annuncia- 
phone that  commend  it  to  the  public,"  said  Mr. 
Hopkins.  "See  what  a  convenience  it  will  be  to 
the  doctor  when  he  is  out.  The  phonograph  ar- 
rangement is  told  the  piece  to  speak,  and  during 
his  entire  absence  it  answers  the  telephone.  No 
matter  how  many  calls  it  tells  when  the  doctor 
will  be  back." 


Owing  to  the  fact  that  he  carelessly  stole  a  rec- 
ord that  had  just  been  received  by  a  local  dealer, 
and  not  yet  been  placed  on  snle.  led  to  the  down- 
fall of  a  sixteen-year-old  boy.  sou  of  a  prominent 
merchant  of  Millinocket,  Me.  As  no  records  of 
the  certain  selection  had  been  sold  in  the  town, 
the  police  had  an  excellent  clue  to  work  on,  and 
when  they  heard  the  boy  playing  the  record  in 
question,  immediately  arrested  him.  He  con- 
fessed to  robbing  several  stores,  as  well  as  steal- 
ing a  iiourh  of  registered  mail. 


To  keep  trade  at  home,  place  a  large  hand- 
some card  in  a  i)romin(nit  plai'c  reading  "If  we 
liavcn't  got  it,  we'll  get  it." 


"GERSOIM    CABINET " 


(Patent  applied  for). 


The  GcfBon  Cabinet  in  equipped  as  per  illuHtration  above, 
which  nhowAthe  Graphophone  act  in  top  rrady  fordictotion. 

The  mifidic  Irny  noldn  thr  annwcrrd  IrttrrM,  Fiftrrn  p^K** 
ftn  bottom  hIh-U  for  the  rylin<lrr'i. 


Something  Hew  For  Users  of 
Edison  Business  Phonographs 

DICTAPHONES  OR  COMMERCIAL 
GRAPHOPHONES 

IT  FITS  THEM  ALL! 

Why  fasten  machines  down  in  awkward 
cabinets,  on  desks  or  iron  stands,  when  the 
GERSON  CABINET  gives  greater  flexibility  of 
service  ? 

The  GERSON  CABINET  moves  easily  on 
casters. 

Pull  it  up  to  your  desk  to  dictate. 
Push  it  away  again  when  through. 
The  transcriber  and  another  dictator  can  do 
likewise. 

Any  number  of  persons  can  use  the  machine 
when  not  in  use. 

TYPE  E — Top  Mortised   to  Fit  Edison  Business 

Phonograph. 
TYPE  G— Top  Mortised  to  Fit  Either  Columbia 

or  Dictaphone. 

(SPECIFY  TYPE  WANTED.) 
SELLS    A.X    97. SO 

(RrKuIor  diHcountR  to  dealers  for  two  or  more). 

MUSICAL  ECHO  COMPANY 

SOLE  DISTRIBUTORS 
1217  Chestnut  Street   -  Philadelphia 


THE  TALKING  MACHINE  WORLD. 


19 


WANTED--Rush  Orders! 


t\VICTOR/t^^EOISON 


Send  us  your  rush  orders  on  Victor 
and   Edison  Machines,  Records  and  Supplies. 
Ordinary  jobbing  service  may  be  put  up  with  in 
ordinary  times,  but  from  now  to  the  holidays,  you 
need  quick,  complete  filling  of  all  orders. 

TRY  WURLITZER'S  HURRY- 
UP  SERVICE.  "  We  serve  you  right  on 
Victor  &  Edison!  ' ' 


WURLITZER'S  NEEDLE  OFFER: 


WHEN    we    determined    to    put  out 
the  best  Needle  in  the  world  at  a 
price  others  ask  for  the  ordinary- 
kind,  we  got  quantity  prices  from  every 
manufacturer,  American  and  European. 

We  succeeded  in  finding  a  Needle  that 
tested  out  much  better  than  any  other. 
The  Manufacturer  had  always  gotten  a 
higher  price  because  his  Needles  were 
far  ahead  of  all  others,  either  imported  or 
domestic.  The  reason  of  this  is  that  the 
Needles  are  drawn  from  the  best  grade  of 


double-refined  American  steel  wire  and  take 
longer  to  manufacture  than  any  other. 

By  agreeing  to  dispose  of  an  enormous 
quantity,  we  secured  a  price  much  below 
regular  and  quote  quantity  prices  to  Deal- 
ers as  follows : 


Jn  \M  to  SOMlots.  25c.  per  M 
In  50,11  lots,  21c.  per  M 
In  WUMlots,  23c.  per  M 


200  Mints,  22c.  per  M 
300M  IMS,  21c.  per  M 
500.\f  tots,  20c.  perM 

Put  up  in  envelopes  of  100  each,  unless 
otherwise  ordered.  On  all  orders  for  50,- 
000  or  more  Needles,  we  will  imprint  Deal- 
er's name  and  address  on  envelopes  free. 


THE    RUDOLPH    WURLITZER  CO. 

CINCINNATI  ::  ::  ::  ::  CHICAGO 


points  of  supply  ;  order  from  the  nearer. 


ENOUGH  JOBBERS  IN  NEW  YORK. 

J.  Newcomb  Blackman  Takes  Exception  to 
Statement  That  There  Is  Room  for  Several 
More  Victor  Jobbers — Nearly  a  Score  of  Au- 
thorized Distributers  in  the  Greater  City — 
Idea  of  Unlimited  Competition  a  Mistake,  a 
Fact  Realized  by  the  Big  Companies. 

J.  Newcomb  Blackman  takes  exception  to  .the 
statement  that  more  Victor  jobbers  should  be  es- 
tablished in  New  York  City,  and  in  referring  to 
this  subject,  he  said:  "I  notice  on  page  32  of  the 
November  15  issue  of  The  World,  somebody,  who 
evidently  did  not  want  his  name  quoted,  made  a 
statement  to  the  effect  that  more  jobbers  could 
be  added  in  New  York  without  detriment  to  the 
present  firms.  It  is  evident  that  this  gentleman 
was  one  of  those  'on  the  outside  looking  in,'  for 
it  he  was  already  a  jobber  it  is  not  likely  lie 
would  have  made  any  such  statement.  I  must 
give  him  credit,  however,  for  admitting  that  in 
case  more  were  added  certain  new  methods  of 
selling  and  creating  new  business  would  have  to 
be  inaugurated. 

"In  New  York  City  and  Brooklyn  at  the  pres- 
ent time  we  have  13  distributers,  advertised  as 
such,  and  four  or  five  who  get  distributing  dis- 
counts, but  are  evidently  not  advertised,-  as  they 
make  no  attempt  at  doing  a  wholesale  business. 

"Both  the  Edison  and  Victor  companies  have 
recently  inaugurated  a  new  system  to  establish 
dealers,  which  proves  they  realize  the  error  of 
unlimited  competition  among  dealers  and  that 
quality  counts  more  than  quantity.  This  condi- 
tion is  even  more  true  with  jobbers,  who  invest 
much  more  money  and  are  in  proportion  a  much 
greater  support  to  the  manufacturer.  We  have 
had  examples  recently  of  talking  machine  job- 
bers discontinuing  business.  More  proteetion  as 
against  additional  competition  will  result  in  bet- 
ter jobbers,  who  will  show  returns  to  the^  manu- 
facturers more  satisfactory,  than  by  causing  a 
lack  of  confidence  through  unlimited  competition. 

"While  I  do  not  wish  to  intimate  that  the  Vic- 
tor Co.  approve  of  the  establishment  of  further 
competition  among  jobbers  in  New  York  City,  I 
do  think  people  who  get  into  print  with  such 
opinions  might  use  a  few  arguments  and  use 
their  name,  as  I  have  in  this  case. 

"I  would  be  very  glad  at  any  time  to  discuss 
this  subject,  on  my  part  arguing  the  advantage 
of  more  protection,  as  against  more  competition 
and  leave  it  to  the  trade,  as  to  which  plan  will 
show  the  hest  results." 


OUR  FOREIGN  CUSTOMERS. 

Amount    and    Value    of    Talking  Machines 
Shipped  Abroad  from  the  Port  of  New  York. 

(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Dec.  10,  1908. 

Manufacturers  and  dealers  in  talking  machines 
will  douMless  be  interested  in  the  figures  show- 
ing the  exports  of  talking  machines  for  the  past 
four  weeks  from  the  port  of  New  York. 

NOVEMBER  17. 

Bangkok,  4  pkgs.,  $353;  Bombay,  7  pkgs.,  $495; 
2  pkgs.,  $107;  Buenos  Ayres,  4  pkgs.,  $580;  8 
pkgs.,  $400;  Cardiff,  35  pkgs.,  $320;  Corinto,  1 
pkg.,  $192;  Havre,  7  pkgs.,  $289;  London,  138 
pkgs.,  $6,558;  64  pkgs.,  $3,676;  Manila,  8  pkgs., 
$918;  Milan,  19  pkgs.,  $2,000;  Para,  17  pkgs.,  $1,- 
631;  Rio  de  Janeiro,  7  pkgs.,  $846;  Singapore,  7 
pkgs.,  $241;  Sydney,  211  pkgs.,  $5,585;  Vera 
Cruz,  29  pkgs.,  $608;  Yokohama,  89  pkgs.,  $773. 
NOVEMBER  24. 

Berlin,  49  pkgs.,  $565;  31  pkgs.,  $200;  Colon,  4 
pkgs.,  $129;  Guayaquil,  6  pkgs.,  $233;  Havana,  5 
pkgs.,  $201;  Havre,  5  pkgs.,  $210;  Kingston,  2 
pkgs.,  $178;  3  pkgs.,  $124;  London,  648  pkgs., 
$7,610;  91  pkgs.,  $2,279;  318  pkgs.,  $8,068;  642 
pkgs.,  $6,619;;  Melbourne,  4  pkgs.,  $177;  Rio  de 
Janeiro,  2  pkgs.,  $23;  Savanilla,  6  pkgs.,  $160; 
St.  Johns,  4  pkgs.,  $123;  Vera  Cruz,  124  pkgs.,  $3,- 
635;  Vienna,  2  pkgs.,  $121. 

NOVEMBER  30. 

Amapala,  20  pkgs.,  $353;  Callao,  7  pkgs.,  $165; 
Colon,  10  pkgs.,  $222;  Havana,  5  pkgs.,  $411; 
Havre,  7  pkgs.,  $215;  Kingston,  11  pkgs.,  $123; 


Liverpool,  787  pkgs.,  $6,148;  110  pkgs.,  $2,865; 
Melbourne,  $1,223  pkgs.,  $14,301;  Port  of  Spain,  3 
pkgs..  $174;  Southampton,  200  pkgs.,  $5,112;  Vera 
Cruz,  39  pkgs.,  $684. 

DECEMBER  8. 
Belfast,  4  pkgs.,  $319;  Bergen,  11  pkgs.,  $400; 
Berlin,  32  pkgs.,  $573;  32  pkgs.,  $233;  Bradford, 
110  pkgs.,  $510;  Buenos  Ayres,  3  pkgs.,  $145; 
Cardiff,  35  pkgs.,  $168;  Colon,  4  pkgs.,  $185;  1 
pkg.,  $113;  Havre,  4  pkgs.,  $223;  Hong  Kong,  26 
pkgs.,  $1,330;  Iquique,  54  pkgs.,  $760;  Liverpool, 
37  pkgs.,  $168;  1  pkg.,  $300;  London,  103  pkgs., 
$2,483;  175  pkgs.,  $4,258;  629  pkgs.,  $3,609;  Man- 
chester, 39  pkgs.,  $430;  Newcastle,  46  pkgs.,  $257; 
Rio  de  Janeiro,  9  pkgs.,  $162;  17  pkgs.,  $1,464; 
Shanghai,  92  pkgs.,  $3,673;  St.  Petersburg,  2 
pkgs.,  $400;  1  pkg.,  $114;  Sydney,  3  pkgs.,  $235. 

AN  ORATOR  AND  A  CHORUS. 

The  business  orator  was  making  his  speech. 
"It  is  possible,"  he  said,  "to  do  business  with 
people  whom  you  know!" 
"Yes,"  said  his  hearers. 
"And  with  people  who  know  you!" 
"Yes!" 

"But  it  is  impossible  to  do  business  with  people 
whom  you  do  not  know!"  he  continued. 
"Right  you  are!"  from  the  chorus. 
"Or  with  those  who  do  not  know  you!" 
"What's  the  answer?"  from  the  crowd. 
"Advertise! " 


AN  ACOUSTIC  OSCILLOGRAPH. 


By  causing  a  small  mirror  to  oscillate  in  accord 
with  the  movements  of  the  diaphragm  of  a  phono- 
graph, Mr.  Bowron,  an  English  inventor,  has  con- 
trived the  means  of  showing  to  an  audience  a 
visible  representation  of  a  piece  of  music  to 
which  they  are  listening.  A  beam  of  light  re- 
fiected  from  the  oscillating  mirror  and  from  an- 
other mirror  which  rotates  uniformly  is  thrown 
upon  a  screen,  where  it  appears  as  a  luminous 
curve,  varying  in  correspondence  with  the  sounds. 
The  instrument  is  called  an  acoustic  oscillograph. 
— Youth's  Companion. 


TALKER  POPULAR  IN  AFRICA. 

Its  Songs  and  Music  Bringing  the  Whole  World 
Into  Closer  Touch. 


According  to  travelers'  reports  the  talking  ma- 
chine has  been  taken  up  with  extraordinary  en- 
thusiasm in  many  parts  of  Africa.  At  Timbuctoo, 
once  regarded  as  a  mysterious  and  inaccessible 
stronghold  of  fanaticism,  you  can  now  hear  in 
many  a  white-walled  dwelling  the  phonograph 
squeaking  out  the  latest  popular  songs  of  the 
Parisian  boulevards.  There  is  hardly  a  village 
in  Algeria,  Tunis  or  the  other  French  posses- 
sions that  does  not  possess  one  or  two  or  more 
phonographs.  Operatic  arias  and  comic  songs 
are  ground  out  all  day  long  for  the  amusement 
of  the  natives,  who  have  plenty  of  time  to  spare. 
In  Dahomey  and  the  Congo,  where  the  ivory 
and  rubber  trades  have  made  many  people  pros- 
perous, the  natives  eagerly  await  the  arrival  of 
the  steamships  at  Grand  Bassam  and  Porto  Novo 
bringing  the  latest  records  from  Paris. 


MISS  FARRAR  HEARS  HERSELF  SING. 

Miss  Geraldine  Farrar,  the  Metropolitan  prima 
donna,  had  a  pleasant  surprise  at  a  luncheon, 
which  had  been  arranged  in  her  honor  at  the 
Waldorf-Astoria,  on  Dec.  2.  When  the  menu  was 
about  half-way  disposed  of  the  orchestra  struck 
up  the  accompaniment  to  "Annie  Laurie,"  and  a 
voice  took  up  the  song.  Then  followed  the  duet 
from  "Madame  Butterfly."  Miss  Farrar's  host, 
Mr.  Bagby,  had  invited  her  there  to  listen  to  rec- 
ords she  had  made  for  the  Victor  Co. 


BUILD  ADDITION  TO  SALESROOM. 

Owing  to  the  rapid  growth  of  his  business,  A. 
Diener,  a  talking  machine  dealer  of  Bellefontaine, 
O.,  has  found  it  necessary  to  build  an  addition 
to  his  salesrooms  on  South  Main  street,  that  city. 

A  little  discourtesy  is  capable  of  destroying 
the  effect  that  a  hundred  advertisements  have 
created. 


20 


THE  TALKING  MACHINE  WORLD. 


69  BASINGHALL  STREET,  LONDON,  E.  C,  W.  LIONEL  STURDY,  MANAGER. 


TRADE  HAPPENINGS  IN  ENGLAND. 

How  to  Develop  Holiday  Trade — Export  Busi- 
ness on  the  Decline — Reflections  on  Present 
Conditions  and  Developments — Chat  With 
Mr.  Heilborn  Regarding  Star  Records  and 
Machines — Henry  Seymour's  8-Minute 
Record — Excellent  Piano  Records — Oppor- 
tunities for  Side  Lines — New  Syndicate  Or- 
ganized— Lyon  &  Co. Creditors  Mett — Gramo- 
phone Co.  Make  Interesting  Report  Regard- 
ing Business — Columbia  Co.  Exchange 
Plans — Pantomime  Songs — National  Co.'s 
Publicity — Some  New  Incorporations — In- 
teresting News  Items  from  the  Provinces. 


(Special  to  The  Talking  Machine  World.) 

London,  E.  C,  Dec.  3,  1908. 
Whatever  the  trade  has  been  in  the  past,  there 
is  always  good  business  about  during  Christmas 
weeli,  and  with  enterprising  methods  the  average 
dealer  should  turn  over  at  least  £50  net  profit. 
The  many  little  schemes  which  are  being  adopted 
to  bring  about  this  amount  of  sales  is  really  very 
interesting  to  report.  One  dealer  of  my  ac- 
quaintance has  gotten  out  a  striking  little  book- 
let which  concisely  states  the  adva'ntages  of  pos- 
sessing a  talking  machine  for  Chri-stmas  enjoy- 
ment, etc.  Another  employs  a  special  salesman  to 
go  around  with  a  complete  outfit  and  records  for 
demonstrating  to  the  best  residents  of  his  locality. 
And  we  could  give  similar  cases  unlimited,  but 
perhaps  the  most  successful  is  along  the  lines  of 
a  "competition."  I  do  not  advocate  this  generally, 
but  a  little  local  scheme  in  that  direction  is  quite 
harmless. 

Talking  machine  window  displays  are  already, 
in  many  instances  set  out  effectively  in  harmony 
with  the  festive  season,  and  by  all  appearances 
the  situation  indicates  a  splendid  time  for  the 
up-to-date  traders  during  Christmas  week  at 
any  rate. 

Export  trade,  unfortunately,  is  on  the  decline 
as  it  has  been  for  some  very  considerable  time 
past.  As  a  consequence  both  in  Liverpool,  Lon- 
don, and  on  the  Tyne,  a  large  number  of 
steamers  have  been  laid-up  for  weeks,  and  are 
likely  to  remain  bo  fhroughout  the  winter.  On 
this  account  alone  fHe  shipyards  in  most  cases 
are  working  half-time,  and  what  with  so  many 
workmen  being  out  of  employment,  combined  with 
the  effects  of  the  cotton  strike  (which  happily  is 
now  settled)  the  result  has  affected  talking  ma- 
chine sales  to  an  unfortunate  extent.  Yet  in  the 
face  of  this  the  dealer  and  factor  is  charged 
with  another  difficulty  by  manufacturers  intro- 
ducing propositions  which  will  restrict  trade  all 
around.  November  sales  have  been  decidedly 
slack  everywhere,  and  a  general  prevalence  has 
existed  among  dealers  to  hold-up  orders  until  the 


last  moment.  Even  the  proximity  of  Christmas 
does  not  show  the  usual  influence  on  manufac- 
turers' orders,  which  is,  no  doubt,  to  a  large 
extent,  due  to  the  feeling  of  unrest  bred  In  the 
dealers'  mind  by  the  uncertain  actions  of  manu- 
facturers in  introducing  and  adopting  new  trad- 
ing policies  at  a  time  when  •  stability  should 
reign  supreme.  Such  departures  disturb  the 
retailers'  well-thought-out  plans  for  the  season, 
and  do  more  to  restrict  sales  than  all  the  effects 
of  our  industrial  troubles  put  together.  How 
can  the  trade  progress  along  commercial  lines 
when  almost  every  month  some  new  enterprise 
is  sprung  upon  us?  The  key-note  of  trade 
progress  depends  on  confidence  between  the 
maker  and  distributor;  but  confidence  is  dead, 
and  while  this  state  of  things  exists,  neither 
factor  nor  retailer  will  stock  as  largely  as  before. 
If  any  one  product  cannot  sell  on  its  own  merits, 
and  succeed,  then  exclusive  trading  in  the  long 
run,  I  believe,  will  prove  a  failure.  And  if  it  is 
persisted  in,  what  is  the  future  position?  If 
there  are  fifty  wholesale  houses  to-day,  (of  which 
quite  half  cannot  meet  their  payments  promptly) 
it  is  no  exaggeration  to  predict  that  another 
fifty  will  come  into  existence  within  five  years. 
The  public  demand  will  certainly  not  keep  up 
with  the  increased  competition,  and  the  greater 
the  number  of  distributors,  the  lesser  their 
profits.  Bad  debts  alone  will  seriously  hamper 
the  manufacturer  and  his  output — granted  an 
increase  in  some  instances — is  unlikely  to  cover 
the  loss. 

I  am  writing  in  no  pessimistic  strain,  but  if 
we  would  secure  the  future  of  this  industry,  by 
all  means  let  us  have  no  more  of  these  trade 
restricting  elements.  Wholesalers  and  dealers 
alike  should  have  the  courage  of  their  opinions 
and  be  loyal  to  all  those  manufacturers  who 
have  hitherto  provided  the  means  of  their  ex- 
istence. 

Microphonograph  Co.'s  New  Diaphragms. 

The  Microphonograph  Co.  have  issued  a  new 
diaphragm  for  their  1908  model  repro.  to 
play  the  Edison  Amberol  record.  The  price 
is  extremely  moderate. 

Action  for  Breach  of  Contract. 

The  action  for  breach  of  contract  brought  by 
Mr.  Seymour  against  F.  M.  Russell  &  Co.  is  in 
the  lists,  and  will  have  been  heard  probably  by 
the  time  these  lines  appear. 

New  Records  by  Lauder. 

The  National  Phonograph  Co.  announce  the 
news  of  three  more  records  by  the  inimitable 
Harry  Lauder,  for  which  many  thanks.  That's 
the  spirit  in  which  the  trade  receive  these 
records  judging  by  the  enormous  demand  they 
provoke.  On  Nov.  17,  the  "exclusive"  Edison 
dealers'  agreement  was  posted  to  the  trade. 


The  National  Phonograph  Co.  give  notice  in 
the .  Phonograph  Monthly  that  the  price  of  Am- 
berol "Home,"  and  "Triumph"  attachments  are 
subject  to  the  return  of  the  present  mainshaft, 
and  mandrel,  which  is  superfluous  to  users  or 
dealers  where  the  new  attachments  are  fitted. 
For  every  new  one  supplied  dealers  must  return 
the  old  to  their  factor. 

Going  After  the  Swindlers. 

The  Morning  Leader  is  very  pluckily  exposing 
a  gang  of  swindlers  who  trade  under  the  style 
of  the  "Phonic  Musical  Warehouse,"  Bex:ley 
Heath,  and  300  Claphan  Road,  London.  The 
modus  operandi  is  to  buy  up  old  letters,  cut  out 
the  signature,  which  is  then  pasted  on  a  circu- 
lar containing  a  specious  offer,  and  sent  to  the 
various  persons.  The  fraud  in  question  follows 
this  line  and  people  are  induced  to  send  money — 
presumably  for  a  phonograph — but  in  reality  all 
they  get  is  some  cheap  trashy  music  which  costs 
them  2s.  4d.  This  is  an  evil,  which,  if  not 
put  down,  must  affect  the  genuine  mail  order 
house  to  no  inconsiderable  extent,  and  we  trust 
that  by  this  time  the  Leader  has  driven  home 
the  last  nail  in  the  coffin  of  these  blood-suckers. 

Grand  Prix  for  Pathephone. 

The  Pathephone  has  been  awarded  the  grand 
prix  at  the  Franco-British  exhibition,  which  is 
the  highest  award  in  the  music  section.  Presum- 
ably there  were  two  such  diplomas  awarded,  as 
the  Gramophone  Company  are  also  in  receipt  of 
this  high  honor. 

Some  Recent  Rathe-Disc  Records. 

Some  remarkable — not  to  say  surprising 
records  are  to  be  found  in  the  December  lists 
of  the  10-inch  new  standard  Pathe  disc,  retailing 
double-sided  at  two  shillings  (48  cents).  Records 
by  the  following  artists  figure  in  this  impres- 
sion: Misses  Eleanor  Jones,  Mr.  Burnett  and 
Florrie  Forde,  Messrs.  Walter  Hyde,  John  Mac- 
Cormack,  Ernest  Pike,  Peter  Dawson,  Harry 
Lauder,  George  Formby  and  Alexander  Prince  of 
concertina  fame.  In  his  inimitable  Lancashire 
brogue,  George  Formby  gives  a  fine  rendition  of 
"John  Willie,  Cum  On." 

Messrs.  Lacroix  &  Co.'s  Statement. 

I  am  authorized  to  announce  that  Messrs. 
Lacroix  &  Co.,  Jewin  St.,  London,  have  given 
up  the  factorship  of  Phono  &  Phoebus  records, 
which  in  future  will  be  handled  in  England  by 
Mr.  Davis  of  Victoria  street,  M^estminster. 

Mr.  Heilbron  Returns  from  the  States. 

F.  Heilbron,  of  Willibald  Tweer  &  Co.,  ar- 
rived here  November  23  from  the  States,  where 
he  had  been  on  a  business  visit  to  the  Haw- 
thorne &  Sheble  factory  in  Philadelphia.  Inter- 
viewed by  your  correspondent  Mr.  Heilbron 
stated  that  the  trip  was  primarily  in  the  in- 
terest of,  and  having  reference  to  the  market- 


FAVORITE  RECORDS 

are  ^ainin^^  a  stront^;  liold  in  tlie  States,  tlie  Colonies  and  other  foreign  coimtries.  Trial 
orders  have  (rrown  into  big  stock  orders.  Those  enterprising  tirms  who  have  made  a  trial 
with  Favorites  have  found  out  that  it  pays  them  to  stock 

FAVORITE  RECORDS 

and  tliey  are  doing  well. 

mj        •  wT      i  MT  ^    n^'my^  tf    There  is  still  room  for  you  to  take  a  share  in  the 

Nothing  Venture — Notlnng  Have!!  ^.^ot^ts Favorite  Records  h.u.r. 

THE  INTERNATIONAL  FAVORITE  RECORD  CO.,  Ltd.  (of  Great  Britain) 


45  CITY  ROAD,  LONDON.  E.  C. 


213  DEANSGATE.  IVIANCHESTER 


THE  TALKING  MACHINE  WORLD. 


2X 


FROM  OUR  LONDON  HEADQUARTERS- (Continued.) 


ing  of  the  "Star"  products  in  this  country,  and 
he  was  glad  to  say  that  two  new  models  were 
now  ready  for  the  trade.  The  prices  are  retail  £3 
7s.  6d.  and  4  guineas,  respectively,  and  they  will 
both  contain  all  the  features  of  the  other  Star 
machines,  besides  having  convertible  tone  arms 
to  play  both  record  cuts.  I  had  the  pleasure 
of  hearing  a  few  records  on  the  small  machine, 
which  is  wonderful  value  for  the  money,  and  of 
a  surety  it  will  attain  a  fair  demand  here, 
since  it  represents  and  embodies  just  those  re- 
quirements most  suitable  to  the  English  trade. 
Mr.  Heilbron  had  a  good  word  to  say  for  the 
general  courtesy  with  which  he  was  received 
everywhere,  and  of  American  enterprise — well, 
we  in  the  old  country,  it  seems,  in  comparison, 
just  play  at  business.  Did  you  ever  hear  of 
a  cable  order  coming  to  England  for  1,000  ma- 
chines? No,  said  I,  and  it  turns  out  from  what 
Mr.  Heilbron  says,  that  such  orders  were  quite 
a  common  occurrence  in  the  States,  and  notably 
in  the  Hawthorne  &  Sheble  business,  after  the 
Presidential  election.  Mr.  Heilbron  has  promised 
to  give  me  his  impression  in  greater  detail, 
which  I  shall  hope  to  publish  in  the  near  future. 
Some  Excellent  Favorite  Records. 
Some  recent  Favorite  records  are  of  that  qual- 
ity which  goes  so  far  to  build  up  a  good  reputa- 
tion! Mr.  Fischer  informs  me  that  trade  is  sat- 
isfactory, all  things  considered,  and  their  pro- 
ducts generally  are  receiving  the  demand  which 
they  merit.  I  have  not  a  complete  list  by  me, 
but  the  following  good  titles  have  been  sent  for 
mention  in  these  columns:  "You  Were  Made  for 
Me"  (No.  1-65143)  "Kiss  Your  Soldier  Boy 
Good-Bye"  (No.  1-65144)  on  the  reverse  side,  sung 
by  Hamilton  Hill,  and  I  feel  bound  to  say  that 
Mr.  Hill's  rendition  of  these  two  songs  on  the 


Favorite  record  far  excel  anything  he  may  have 
done  elsewhere.  "Lovely  Night"  (No.  1-69075) 
and  "The  Long  Day  Closes"  (No.  1-69076)  by 
the  Male  Quartet,  with  organ  accompaniment, 
is  a  really  fine  record,  the  organ  introduction 
being  rendered  in  a  very  natural  manner.  Fred 
Vernon  gives  us  two  comics  "John  Willie"  (No. 
1-67075)  and  "Call  Around  Any  Old  Time"  (No. 
67076),  while  there  are  two  more  records  by 
Hamilton  Hill,  "Bombardier"  (No.  1-65147)  and 
on  the  reverse  "Hang  Out  the  Frontdoor  Key" 
(No.  1-65146). 

Buy  British  Goods! 

The  Union  Jack  Industries  League  have  issued 
a  manifesto,  in  which  they  point  out  that  unem- 
ployment has  attained  such  serious  dimensions 
as  to  be  a  real  menace  to  the  country,  and  they 
ask  the  public  to  show  a  patriotic  preference  for 
British-made  goods.  In  this  connection  the 
Clarion  Company  have  issued  the  report  ver- 
batim to  dealers.  The  show  bill  is  headed  in 
large  type,  "£10,000  expended  every  year  in  the 
employment  of  British  labor  to  produce  the 
famous  Clarion  record."  A  timely  piece  of  ad- 
vertising this — if  it  goes  no  further. 

400  Threads  to  the  Inch. 

An  application  for  a  patent  on  the  above  has 
been  made  by  Henry  Seymour,  who  claims  that 
by  an  entirely  new  process  he  is  able  to  put  an 
eight-minute  record  on  the  standard  cylinder,  en- 
suring easier  tracking,  and  without  losing  either 
in  volume  of  sound  or  quality.  The  principle, 
most  remarkable  to  say,  can  be  applied  equally 
as  well  to  the  phono  disc  as  the  cylinder. 
Another  peculiarity  about  this  system  is 
that  all  trouble  in  relation  to  correct  track- 
ing in  fine  threads  is  entirely  obviated, 
without    the    slightest    regard    to    the  size 


of  the  reproducing  stylus.  Mr.  Seymour  has 
kindly  promised  to  furnish  me  with  full  details 
for  our  next  issue,  and  it  is  only  fair  to  say 
that  this  wonderful  system  will  revolutionize 
anything  yet  attempted. 

Records  of  the  Pianoforte. 

The  Pianoforte,  which  up  to  recent  times  had 
resisted  the  best  efforts  of  talking  machine  ex- 
perts to  record  with  any  degree  of  success,  is 
entirely  vanquished — if  I  may  be  permitted  the 
term.  And  this  is  not  more  evidenced  than  iiL 
the  last  Beka  issue,  where  I  find  such  favorites 
as  "Alice,  Where  Art  Thou?"  "Valse  Arabesque," 
"Rondo  Capriccioso,"  and  "Rondo  Brillante,"  all 
by  Mr.  Henry  Gechi,  played  in  a  truly  brilliant 
manner.  Other  records  are  "O  Come,  All  Ye 
Faithful,"  and  "Hark  the  Herald-Angels  Sing"; 
two  fine  hymns  appropriate  to  Christmas,  and 
sung  in  quartette  by  Miss  Ivy  Hope,  Miss  Jessie 
Broughton,  Messrs.  Bernard  Turner  and  Norman 
Williams.  Conducted  very  ably  by  Julian  Jones, 
the  Beka  I^ondon  orchestra  shines  well  in  "The 
Sharpshooter,"  "With  Flying  Colors,"  and  "The 
Pride  of  the  Regiment"  (marches).  In  "Mar- 
guerite," and  "Mary"  Mr.  Bernard  Turner  gives 
a  sympathetic  rendering  and  of  these  two  fav- 
orites a  record  sale  is  expected. 

New  Model  of  Pathephone. 

Pathe  Freres  have  just  placed  an  order  with 
Lebus  &  Co.  for  Pathephone  machine  cabinets  to 
the  tune  of  something  like  20,000.  These  are 
for  a  new  model  wliieh  the  company  intend  to 
introduce  shortly. 

New  Clarions  at  a  Popular  Price. 

The  Premier  Manufacturing  Co.  have  mar- 
keted two  models  of  a  new  disc  machine,  under 
the  now  well-known  name  of  "Clarion."  They 


THE  "WAGNER" 

Highly  finished  solid  Oak  Cabinet, 


THE  new^  season  is  here  and  you 
cannot,  to  your  own  advantage,  do 
better  than  to  apply  to  us  for  our 
new  colored  illustrated  catalogue  of  our 
celebrated  KlingSOr  Talking  Machines 
and  Sundries.  We  challenge  any  machine 
on  the  market  concerning  working,  tone- 
quality,  finish,  etc.  We  do  not  claim 
cheapness,  as  you  are  well  aware  that  a 
good  machine  cannot  be  cheap,  but  we 
are  still  cheaper  than  any  other  machine 
for  what  we  give  you  for  your  money. 

All  machines  are  of  the  best  and  solid 
wood,  either  in  oak,  mahogany  or  walnut, 
British  made  throughout,  specially  adapted 
for  export  to  stand  any  change  in  tem- 
perature. 

The  machines  are  fitted  with  the  best 
motor  in  the  market  "the  well  known  and 
famous  Excelsior  Motor." 


THE  "SULLIVAN" 

No.  90.     Solid  Oak  Cabinet,  with  Silk 
Curtains. 


Letters  patent  No.  899,491  granted  in  America. 
Catalogue  Free  On  Application. 

H.  Lan^e^S  Successors, 


ESTABLISHED  1854 

21  Little  Portland  Street,  Oxford  Circus, 


LONDON,  W.,  ENG. 


THE  "BIJOU" 

Mahogany,  Walnut  or  Oak  Cabinet. 


22 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADOUARTERS-iContinued.) 


will  retail  at  five  guineas,  and  three  guineas,  re- 
spectively, (with  liberal  trade  discount)  and 
these  are  indeed  moderate  prices  in  view  of  the 
excellent  quality  given.  Each  machine  is 
adapted  to  play  both  cuts,  the  motor  is  good, 
while  the  cabinet  is  of  Spanish  mahogany  color, 
surmounted  by  an  artistic  flower  horn.  The  sound- 
box, which  presents  many  new  features,  I  shall 
have  something  to  say  about  in  our  January 
issue. 

Columbia  Dictaphone  in  Governmentai  Service. 

The  Columbia  Dictaphone  is  attaining  quite  a 
distinguished  following  in  Governmental  service. 
The  Duke  of  Marlboro,  Earl  Cawdor,  the  Post- 
master General,  Mr.  Haldane  and  Mr.  Balfour, 
all  utilize  this  time-saving  device  in  their  official 
capacity;  the  latest  adherent  being  the  Rt.  Hon. 
Winston  Churchill,  who  has  ordered  the  Dicta- 
phone for  his  official  use  at  the  Board  of  Trade. 

British  Zonophone  Co.'s  Latest  Issue. 

The  British  Zonophone  Co.'s  December  list  is 
replete  with  seasonable  titles  for  Christmas  en- 
joyment, and  covers  both  classical,  sentimental 
and  comic  selections  of  a  delightful  nature.  With 
such  fare  it  is  not  astonishing  to  learn  that  Zono- 
phone records  are  increasing  in  popularity  all 
the  time:  in  fact,  I  understand  there  has  been 
a  regular  boom  for  these  latest  issues,  and  they 
cannot  be  dispatched  fast  enough.  Here  are 
some  good  sellers:  "A  Jolly  Christmas"  (Min- 
ister singers),  "Land  of  Hope  and  Glory,"  in 
which  we  have  a  charming  combination  of  a 
cornet  solo  (Mr.  H.  Bryan),  chorus  (The 
Alexandra  Choir),  and  full  band  (The  Black 
Diamonds).  The  Black  Diamond  band  also 
present  "Reminiscence  of  1871"  and  "Overture 
to  Mignon,"  in  both  of  which  the  recording  is 
exceedingly  natural.  "Genevieve"  is  a  fine  cornet 
solo  by  Messrs.  Hawkins  and  Hardy  of  the  band 
of  H.  M.  Coldstream  Guards.  "Rocked  in  the 
Cradle  of  the  Deep,"  by  Harry  Lauder,  is  well 
up  to  his  inimitable  style,  and  was  made  by  the 
special  request  of  over  a  thousand  persons.  The 
London  Municipal  Orchestra  plays  "Gold  and 
Silver  Waltz,"  and  on  three  records  "The  Merry 
Widow  Lancers,"  figures  1  and  2,  3  and  4,  and 
5  are  given.  This  dance  music  is  particularly 
appropriate  at  this  time,  and  the  recording  there- 
of is  characterized  by  a  truly  faithful  rendering, 
seldom  met  with.  There  are  other  splendid  titles 
in  the  list,  notably  the  famous  quartette  from 
Rigoletto  (Verdi),  and  it -is  but  natural  to  pre- 
dict that  the  whole  December  issues  will  be  win- 
ners everywhere. 

Dyktor's  Biophone  Co. 
Our  old  friend  Sr.  Dyktor  is  now  trading  un- 
der the  style  of  the  Dyktor's  Biophone  Co.,  in 
Goswell  Road,  E.  C. 


Latest  "Clarion"  Cylinder  Records. 

In  the  19th  parcel,  or  November  list,  of 
"Clarion"  cylinder  records,  a  new  artist  of  ex- 
ceptional merit  is  introduced  in  the  person  of 
Master  Lloyd  Shakespeare,  who  is  but  12  years 
of  age.  Although  so  young.  Master  Shakespeare 
plays  his  cornet  solo  "Bolero"  (The  Toreador) 
in  a  style  truly  remarkable,  and  we  shall  hope 
to  hear  further  selections  by  this  infant  prodigy 
from  time  to  time.  Other  selections  in  the  list 
are  "Homeward  Bound"  (march).  Premier  Mili- 
tary Band;  "Poet  and  Peasant"  (overture),  and 
"Chevalier's  Songs,"  both  by  the  Premier  Con- 
cert Orchestra;  "Old  Country  Dances,"  Premier 
Bijou  Orchestra,  and  a  fine  clarionet  solo,  "The 
Alsatians,"  by  Charles  Draper.  In  the  vocal 
selections  are  "The  Postman,"  A.  Marsh;  "It 
Serves  You  Right,"  Will  Terry;  "In  the  Valley 
Where  the  Blue-Birds  Sing,"  S.  Kirkby;  "Red 
Wing"  and  "Same  Old  Church,"  F.  Miller;  and 
"Nirvana,"  by  Archie  Anderson.  Here,  too,  is  a 
fine  list,  especially  introduced  for  Christmas  use: 
"The  First  Noel,"  "While  Shepherds  Watch,"  "O 
Come  All  Ye  Faithful,"  and  "Christians  Awake" 
are  four  good  carols  by  the  Premier  singers; 
"Sons  of  the  Brave"  (march),  "Pomp  and  Cir- 
cumstance," by  the  Premier  Military  Band;  "Far 
Away  in  Australia,"  Frank  Miller;  "Hang  Out 
the  Front-door  Key"  (seasonable,  this!)  by 
Charles  Lester;  "I  Know  Where  to  Find  'Em," 
Charles  Denton;  and  here  arc  three  beautiful 
descriptive  selections — "A  Watch  Night  Service 
in  the  Old  Village  Church,"  "The  Miner's  Dream 
of  Home,"  song  by  Stanley  Kirkby,"  and  "At  the 
Pantomime." 

Parcel  Post  Rates  Reduced. 

The  parcel  post  rates  from  England  to  the  Ar- 
gentine Republic  have  been  reduced  to — not  ex- 
ceeding 3  pounds,  2s.;  over  3  pounds  and  not 
over  7  pounds,  3s.;  over  7  pounds  up  to  11 
pounds,  4s. 

What  a  Desecration! 

Dedicated  to  the  landlord  of  a  Leipzig  hotel,  a 
comic  song  by  Richard  Wagner,  comprising  no 
less  than  twelve  verses,  is  to  be  put  up  for  auc- 
tion in  Berlin  shortly. 

Value  of  Side  Lines. 
Business  being  so  quiet,  the  live  talking  ma- 
chine dealer  naturally  takes  up  a  good  side  line 
— that  is,  of  course,  if  he  wants  to  keep  that 
"balance"  at  the  bank.  Perhaps  there  are,  how- 
ever, a  good  many  who  have  no  bank  reserve, 
and  to  such  these  lines  will  especially  appeal,  for, 
if  acted  upon,  there  is  no  reason  whatever  why 
any  trader  should  not  turn  over  a  decent  profit. 
There  are  a  number  of  excellent  articles,  for 
instance,  which  every  dealer  might  stock,  such  as 
air-guns,  and   pistols,   targets,   clockwork  door 


bells,  boxing  gloves,  exercisers,  footballs,  shin 
guards,  fretwork  outfits,  pedometers,  roller  and 
other  skates,  etc.  While  the  majority  of  retail- 
ers could  not  stock  all  of  these  lines,  they  should 
go  in  for  those  most  suitable  for  their  class  of 
customers;  it  largely  depends  on  locality,  but  the 
foregoing  present  a  few  likely  articles  to  choose 
from.  There  is  unlimited  possibilities  to  build 
up  a  fine  trade  in  these  side  lines,  and  any  trader 
wishing  to  adopt  means  of  increasing  their  bal- 
ance at  the  bank  cannot  do  better  than  communi- 
cate with  Brown  Bros,  of  Great  Eastern  street, 
London,  who  will  gladly  furnish  the  required  in- 
formation, together  with  details  and  particulars 
of  the  best  paying  phonographs,  records,  and  disc 
talking  machines. 

The  Rena  Manufacturing  Co. 

A  new  syndicate  has  come  into  formation  under 
the  title  of  the  Rena  Manufacturing  Co.,  to  mar- 
ket both  a  disc  machine  and  record.  The  trade 
thought  it  not  a  little  likely  that  Louis  Sterling 
(late  managing  director  of  the  Russell  Hunting 
concern)  would  soon  be  among  us  again,  and  it 
was  therefore  a  pleasure  to  find  him  at  the  head 
of  this  new  company.  He  is  very  enthusiastic 
in  regard  to  the  future,  and  there  is  no  doubt 
that  when  general  conditions  resume  a  normal 
state,  the  "Rena"  will  create  for  itself  a  splendid 
following.  It  is  a  double-sided,  needle-cut  record, 
and  will  sell  at  the  tempting  price  of  two  shil- 
lings and  sixpence.  About  fifty  titles  figure  in 
the  first  list  to  be  issued  December  1.  The 
"Rena"  is  characterized  by  fine  recording,  and  is 
impressed  with  selections  from  some  of  the  lead- 
ing artists  and  best  bands  of  the  day. 

Creditors  of  A.  Lyon  &  Co.  IVleet. 

At  the  creditors'  meeting  of  A.  Lyon  &  Co. 
(City  Manufacturing  Co.),  City  Road,  London,  a 
list  of  claims  was  read  out,  from  which  I  men- 
tion the  following:  British  Zonophone  Co.,  ±197 
17s.  8d.;  Columbia  Co.,  £65  2s.;  Cooper  Bros.  & 
Co.,  £28  Is.;  Gramophone  Co.,  £44  8s.;  Interna- 
tional Favorite  Co.,  £63  18s.  6d.;  Beka  Co.,  £18 
14s.  4d.;  Musogram  Co.,  £30  12s.  6d.;  Hesse  &  Co. 
(amount  not  stated)  ;  Lugton  &  Co.,  £81  4s.;  H. 
C.  Lewis,  £33  Is.  4d.;  M.  &  A.  Woolf,  £75  9s.  6d.; 
and  others.  Total  liabilities  (proven  to  date), 
£3,816  7s.  5d.  Assets,  estimated  about  £800.  Mr. 
Moore  has  been  deprived  of  the  trusteeship  in 
place  of  Mr.  Tilley,  8  Staple  Inn,  London,  W.  C. 
The  public  examination  of  the  debtor  is  fixed  to 
be  held  on  December  4. 

Shipping  News. 

The  Continental  North  Atlantic  shipping  lines 
have  decided  to  organize  a  service  of  cargo 
steamers  to  Canada,  starting  from  Hamburg,  and 
calling  regularly  at  Bremen  and  Rotterdam.  An 
agreement  has  been  come  to  with  the  Canadian 


THE  LEADING  DISC 


RECORDS  OF  TO-DAY 


These  wonderful  Records  have  for  the  past  five  years  been  recognized  as  the  premier  artistic  discs  of  both  continents.  They  stand  to-day 
the  highest  conception  of  the  recorder's  art,  and  by  their  aid  thousands  have  become  known  to  the  musical  possibilities  of  the  Talking  Machine. 

"Odeon"  Records  have  attained  a  world-wide  reputation  for  beauty  of  tone,  wearing  powers  and  perfection  of  detail.  A  long  array  of  well- 
known  artistes,  many  of  them  exclusively  retained,  have  assisted  to  make  the  "Odeon"  Record  famous,  and,  in  this  connection,  we  would 
specially  draw  your  attention  to  the  magnificent  records  made  by 


Mr.  LLOYD  CHANDOS  Mr.  WATKIN  MILLS 

Mr.  JOHN  McCORMACK  Mr.  DALTON  BAKER 

Mr.  IVOR  FOSTER  Mr.  JAMES  DAVIS 

The  Bands  ol  the  GRENADIER  GUARDS,  LONDON,  and  of  the  GARDE  REPUBLICAINE,  PARIS 


Mr.  WALTER  HYDE 
Madame  EMMY  DESTINN 

Madame  EDNA  THORNTON,  and  many  others 


BARNETT 

SAMUIL 
b  SONS  CO. 


Sole  Whole- 
Sile  Agency 
Worship  S'. 
London,  En^. 


ODEO 


DOUBLE 


DISC 


RECORDS 


THE  TALKING  MACHINE  WORLD. 


23 


FROM  OUR  LONDON  HEADOUARTERS-(Continued.) 


Pacific  and  Grand  Trunk  railways.  The  two 
great  German  shipping  companies  have  made  ar- 
rangements to  sail  their  fast  liners  from  New 
York  in  rotation.  Next  season's  timetable  from 
New  York  will  be  Tuesday,  North  German  Lloyd 
express;  Wednesday,  White  Star  express  to 
Southampton;  Cunard  intermediate,  Hamburg- 
American  intermediate;  Thursday,  North  German 
Lloyd  intermediate;  Saturday,  Cunard,  Hamburg- 
American,  White  Star  intermediate,  to  Liverpool. 
Post  of  Trust. 
I  know  of  a  gentleman  who  is  open  to  accept 
a  position  as  traveler,  manager,  or  any  post  of 
trust.  He  knows  the  talking  machine  trade  from 
its  infancy,  and  is  right  up-to-date  in  every 
sphere. 

What  a  West  End  Dealer  Says. 

A  West  End  dealer  says  that  banjos,  guitars,- 
harps,  and  other  stringed  musical  instruments 
are  decreasing  in  popular  favor.  People  will  not 
take  the  trouble  to  learn,  now  that  they  can  get 
all  or  any  instrument  on  the  Gramophone,  which 
is  held  responsible  for  this  state  of  things.  We 
hope  that  West  End  dealer  sells  gramophones,  as 
otherwise  he  should  soon  be  out  of  business,  at 
that  rate. 

Business  With   the  Gramophone  Co. 

From  a  recent  call  on  the  Gramophone  Co.  I 
gleaned  some  interesting  information  in  regard 
to  general  business  conditions.  Several  splendid 
lists  of  records  have  lately  been  issued,  and  from 
the  excellent  quality  of  fare  provided,  especially 
in  the  Christmas  record  list,  it  was  only  to  be 
expected  that  sales  had  been  exceptionally  good; 
and  in  machines  also.  Unfortunately,  the  good 
demand  for  gramophones  and  records  does  not 
apply  to  the  talking  machine  trade  generally — 
which  is  to  say  that  when  j^ou  hear  of  a  thousand 
gramophone  machines  being  despatched  in  one 
week  in  these  times  of  general  depression,  it  is 
not  to  be  gathered  therefrom  that  this  reflects  a 
busy  time  in  the  trade  all  round.  Far  from  it. 
Yet  it  is  some  measure  of  consolation  to  know 
that  when  the  Gramophone  Co.  are  busy,  trade 


generally  in  this  industry  may  be  expected  to 
revive  in  the  near  future.  I  have  received  sev- 
eral current  lists  of  gramophone  records,  which 
are  all  appropriate  to  the  season.  For  dance 
music  we  have  an  unlimited  selection — lancers, 
quadrilles,  valses,  two-step,  polkas,  etc.  These 
records  are  of  excellent  quality,  and  have  been 
recorded  extra  loud  for  the  purpose.  In  the 
Christmas  list  much  seasonable  music  is  given 
by  the  leading  bands  and  artists  of  the  day,  the 
complete  oratorio  of  "Elijah"  and  the  "Messiah" 
are  in  the  list,  which  also  contains  selections  by 
Miss  Amy  Castles,  Mme.  E.  Jones-Hudson,  W.  Ed- 
ward Lloyd,  John  Harrison,  Westminster  Cathe- 
dral Choir,  Sousa's  Band,  Band  of  H.  M.  Cold- 
stream Guards,  a  talking  record,  "Bob  Cracket 
Telling  of  Scrooge,"  by  Bransby  Williams,  etc., 
etc.  The  special  issue  ol  eight  new  pianoforte 
records  by  the.  celebrated  Herr  Backhaus  should 
be  stocked  by  every  first-class  gramophone  dealer. 
We  have  heard  some  of  these  records,  on  which 
he  renders  the  works  of  Chopin,  Handel,  Liszt, 
Grieg,  and  others,  in  a  manner  truly  wonderful, 
while  at  the  same  time  the  recording  is  perfect. 
Another  impression  contains  selections  of  new  or- 
chestral records  by  La  Seala  Symphony  Orches- 
tra, Milan.  These  cover  overtures  from  Lohen- 
grin," "The  Flying  Dutchman,"  "The  Valkyrie," 
"Rienzi,"  "Midsummer  Night's  Dream,"  "Tann- 
hauser,"  "Tristan  and  Isolde,"  "The  Twilight  of 
the  Gods,"  and  others,  truly  a  splendid  list  this, 
and  one  which  upholds  the  high  standard  of  the 
gramophone  products.  Traders  should  communi- 
cate with  the  nearest  branch  for  further  infor- 
mation. 

Russell  Hunting  Co.  Affairs. 

In  the  matter  of  the  Russell  Hunting  Record 
Co.  (in  liquidation),  I  understand  that  Russell 
Hunting  has  made  an  amended  offer  which  covers 
not  only  all  the  machinery  and  plant  at  the  fac- 
tory, and  the  office  furniture,  etc.,  but  also  takes 
over  the  liability  of  the  company's  mortgage  on 
the  factory,  amounting  to  about  £4,000,  but  in 
taking  over  this  liability  Mr.  Hunting  has  pre- 


sumably come  to  a  satisfactory  settlement  with 
the  mortgagors.  The  offer  is  said  to  have  been 
made  on  behalf  of  a  new  company  about  to  be 
formed.  As  the  Chancery  Court  has  sanctioned 
this  arrangement,  it  only  remains  for  the  con- 
tract to  be  signed  between  Mr.  Hunting  and  the 
debenture  holders'  receiver. 

Business  Troubles. 

Business  troubles  during  this  last  month  affect 
the  following:  C.  J.  Saunders,  Eastbourne;  A. 
Lyon  &  Co.  (City  Manufacturing  Co.);  Wm. 
Powell,  Dallas  street,  Worcester;  Smith  &  Co., 
Albion  street,  Halifax;  I.  N.  Millard,  Bristol; 
Wm.  Oram,  Chapel  street,  Pontnewydd;  G.  H. 
Richards  (trading  as  the  Ruperra  Furnishing 
Co.),  Newport;  instances  are  here  of  many  well- 
known  talking  machine  manufacturers  and  fac- 
tors being  let  in  for  quite  large  sums.  It  only 
emphasizes  the  fact  that  greater  care  should  be 
exercised  in  the  giving  of  indiscriminate  and 
long  credit. 

Another  Dog  in  Advertising. 

The  topical  advertisements  issued  by  Catesbys 
have  now  reached  their  zenith  of  fame.  The 
latest  presents  an  illustration  of  a  dog  with  a 
disc  record  in  its  mouth,  much  to  the  chagrin  of 
"father,"  who  looks  like  having  a  fit,  while  in 
the  background — of  course — may  be  seen  the 
"naughty"  boy  wearing  the  smile  that  won't  come 
off.  Such  advertising  brings  the  prominence  of 
this  industry  before  the  public,  and  is  at  the 
same  time  a  compliment.  But  what's  the  name  of 
the  record  that  can  stand  the  bite  of  a  dog? 

Columbia    Co.'s    Exchange  Scheme. 

The  Columbia's  exchange  scheme  has  caught  on 
well.  There  can  be  no  doubt  that  the  idea  of  an 
allowance  on  old  records  is  a  popular  one.  People 
like  to  think  that  they  are  going  to  get  something 
back  for  an  article  when  they  are  through  with 
it.  Every  man  feels  a  little  bit  better  when  he 
knows  that  after  he  has  got  a  whole  lot  of  en- 
joyment out  of  a  record  and  finally  tires  of  it, 
or  drops  it  on  the  floor  and  breaks  it,  it  can 


ROVAU  APPRBCIATION 


To  H.  M.  the  KING 
OF  ITALY 


To  H.  H.  the  KHEDIVE 
OF  EGYPT 


BY  APPOINTMENT 
To  H.  M.  the  QUEEN 


HIS  MASTERS  VOICE 


THE  GRAMOPHONE  COMPANY,  Ltd. 


21  CITY  ROAD, 


LONDON 


15  Rue  Bleue,  PARIS 

36  Ritterstrasse,  BERLIN 

56  Balmes,  BARCELONA 

139  Belleaghatta  Road,  CALCUTTA 


To  T.  M.  the  KING  and 

QUEEN  OF  SPAIN 


To  H.  M.  the  SHAH 
OF  PERSIA 


24 


THE  TALKING  MACfflNE  WORLD. 


FROM   OUR  LONDON  HEADOUARTERS-(Continued.) 


GOLLY,  THAT'S 
LIKE  MY  GAL  ! 


IT  WILL  SURPRISE  YOU 

when  you  find  how  quickly  we  can  give  deliveries  of  all  the 
very  latest  types  and  titles  of 


KEEP  AN  UP-TO-DATE 
STOCK ! 

Not  necessarily  an  up-to-the- 
ceiling  stock  which  is  the  bug- 
bear of  many  dealers  who  miss 
good  business  that  inevitably 
goes  to  a  more  enterprising 
competitor.  The  newest  in- 
troductions are  more  likely  to 
attract  customers  and  gain 
you  their  approval. 

Our  whole  organization  is 
directed  to  give  you  immediate 
deliveries  of  all  the  latest  titles. 
We  carry  a  huge  stock  and 
can  build  and  maintain  for  you 
a  reputation  for  being  up-to- 
date,  the  best  sales  stimulant 
you  can  have. 

A  trial  order  will  convince  you— 
send  us  one  to-day 


ZONOPHONES  and  GENUINE  EDISON 

TalKin^   MacHines   and  Records 
BROWN  BROTHERS,  Ltd. 

22,  24,  26,  28,  30  and  32  Great  Eastern  St.         LONDON.  E.  C. 

Wires:  "Imbrowned,"  London        and    DEANSGATE.   MANCHESTER        'Phone:  3700  London  WMl 


be  made  to  help  buy  a  new  one.  Under  the 
Columbia's  scheme  a  user  or  a  dealer  hands  in 
an  old  disc  record  of  any  make  and  pays  3d.  less 
than  the  usual  price  for  a  new  Columbia  10-inch 
double-face  record.  If  instead  of  buying  one 
double-face  record  he  buys  three,  the  allowance 
for  the  one  old  record  is  Is.,  instead  of  3d.  Sales 
of  Columbia  double-face  discs  have  jumped  like  a 
thermometer  in  the  sun  in  consequence  of  this 
liberal  exchange  allowance. 

The  Truth! 

Ideas  are  the  common  inheritance  of  mankind. 
Where  is  the  writer,  however  fair  he  may  be, 
who  has  never  borrowed  an  idea  from  another 
author?  Where,  oh,  where! 

Anent  Reply  Stamps. 

The  Postmaster-General  states  that  he  is  not 
disposed  to  issue  a  reply-paid  stamp  for  Imperial 
and  United  States  use,  as  the  demand  for  the 
3d.  reply-paid  coupon  (which  can  be  exchanged 
in  nearly  every  country  for  a  stamp)  is  so 

small  as  not  to  justify  it. 

National  Company's  Publicity. 

The  National  Phonograph  Co.  have  been  put- 
ting out  some  fine  advertising  in  the  newspapers 
and  magazines  lately,  and  by  this  means  are  en- 
couraging dealers  in  the  perhaps  most  effective 
fashion,  by  securing  them  customers  for  the  Edi- 
son goods.  Under  the  pen  of  A.  W.  Gray,  a  most 
interesting  article  entitled  "How  a  Phonograph 
Record  is  Made,"  recently  appeared  in  the  Daily 
Chronicle.  The  interest  was  enhanced  by  illus- 
trations, and  the  idea  was  altogether  a  smart 
piece  of  work. 

New  Prices  for  Columbia  12-Inch  Records. 

On  December  1  new  prices  came  into  effect  for 
Columbia  12-inch  records.    Those  that  formerly 
sold  at  4s.  are  reduced  to  3s.,  and  the  "Cele- 
brita"  records  formerly  6s.  are  reduced  to  4s. 
Popular    Pantomime  Songs. 

There  are  several  new  pantomime  songs  this 
year,  of  the  usual  comic  style;  some  are  good, 
some  "ain't,"  but  those  of  the  former  (from  the 
popular  point  of  view),  and  which  appear  in 
several  talking  machine  lists,  are  "Oh,  Oh,  An- 
tonio," and  "Sue,  Sue,  Sue."  Dealers  should 
note  this  and  make  a  special  feature  of  such 
records. 

Postmaster  General's  Suggestion. 

At  a  recent  meeting  in  London,  the  Postmaster- 
General,  Henniker  Heaton,  strongly  advocated 
that  cable  monopolists  be  bought  out  by  the  gov- 
ernment, in  order  that  universal  penny-a-word 
cable  rates  could  be  established.  The  conference 
was  attended  by  the  Canadian  Postmaster-Gen- 
eral, Mr.  Marconi,  and  many  influential  city  mer- 
chants and  members  of  Parliament. 

R.  J.  Hately  Returns. 

R.  J.  Hately,  who  has  been  on  a  visit  to  Canaaa 
in  the  interests  of  Pathe  Freres,  returned  home 
by  the  R.  M.  S.  Lucania,  which  arrived  in  Liver- 
pool Nov.  18,  after  being  delayed  about  sixteen 
hours  off  "New- York-by-fog."  Mr.  Hately  has 
many  amusing  and  interesting  anecdotes  to  re- 
late, but  that  of  most  interest  to  Canadian  deal- 
ers is  that  they  can  now  obtain  Pathe  records 


and  sound-boxes  in  any  quantity.  There  is  in 
Canada  a  large  scope  in  handling  these  goods, 
for  no  other  similar  line  is  obtainable,  and  thus 
traders  have  an  exclusive  article,  which  to  enter- 
prising men  means  money. 

William  McEwan's  Visit  to  America. 

William  McBwan,  who  is  known  as  "The 
Scotch  Sankey,"  sailed  for  America  November  21 
for  a  six  months'  mission  tour  in  the  States. 
Prior  to  his  departure  a  number  of  farewell  meet- 
ings were  held  at  various  points  in  Scotland.  At 
four  of  these  meetings,  held  in  Shettleston, 
Wishaw,  Govan  and  Glasgow,  Columbia  records 
of  Mr.  McBwan's  hymns,  which  he  himself  made 
some  time  ago  for  the  Columbia  Co.,  were  repro- 
duced by  a  powerful  "Premier"  sound-magnifying 
graphophone,  loaned  by  James  Neill,  a  Glasgow 
dealer. 

Talkers  at  the  Cycle  Show. 

At  the  recent  Stanley  Cycle  Show,  Agricultural 
Hall,  Islington,  the  talking  machine  trade  was 
very  poorly  represented,  and  this  in  face  of  the 
fact  that  cycle  dealers  are  still  far  and  away  the 
best  customers  in  the  season.  I  found  that  Hob- 
day Bros.,  C.  Lohmann,  and  Brown  Bros,  had 
small  though  suitable  displays,  but  the  saving 
grace  was  undoubtedly  the  fine  stand  and  show- 
room, wherein  Pathe  Fr&res  were  able  to  make  a 
most  effective  display  of  all  their  models  in  ma- 
chines, comprising  interior  horn  cabinet  and  the 
ordinary  style,  not  to  mention  the  new  "Or- 
phone,"  which  attracted  considerable  attention. 


R.  J.  Hately  was  kept  pretty  busy  demonstrating 
and  interviewing  dealers,  from  whom  many  new 
customers  were  secured.  The  Pathephone  dis- 
play proved  an  undoubted  success  altogether. 

New  Companies  Organized. 

Charles  Bigg  &  Co.,  Ltd.,  capital  £70,000  in  £1 
shares.  Registered  in  New  Zealand,  July,  1908, 
as  reconstruction  of  an  earlier  company.  Objects, 
to  carry  on  the  business  of  musical  instrument, 
phonograph  and  tj'pewriter  dealers,  etc.  British 
address,  119-125  Finsbury  Pavement.  London, 
E.  C,  where  W.  Elmer  is  authorized  to  accept 
service. 

Filamentophone  Co.,  Ltd.,  capital  £1,500  in  fl 
shares.  Private  company.  The  registered  office 
is  4  Booth  street,  Manchester.  Objects,  to  carry 
on  the  business  of  manufacturers  of  and  dealers 
in  talking  machines,  diaphragms,  records,  etc. 

London  &  County  Trading  Co..  Ltd.;  capital, 
£4,000.  Objects,  to  take  over  the  business  of  out- 
fitters, furnisher  manufacturers,  and  dealers  in 
musical  instruments,  etc.,  carried  on  by  J.  H. 
Bettesworth,  at  692  Seven  Sisters  Road,  Totten- 
ham, and  11  Mentmore  Terrace,  Hackney.  The 
registered  oflSce  is  at  the  latter  address. 

A  Visit  to  the  "Clarion"  Factory. 

In  company  with  Mr.  Forse,  managing  director 
of  the  Premier  Manufacturing  Co.,  I  recently  had 
the  pleasure  of  going  through  the  company's  fac- 
tory at  Wandsworth..  London.  Here,  as  we  passed 
through  the  various  departments,  I  was  enabled 
to  follow  every  detail  in  the  making  of  a  record. 


The  "World's"  Register  of  British  Manufeicturers  and  Factors 

The  following  are  leading  firms  in  the  United  Kingdom  who  will  gladly  mail  Catalogues  and  Price  Lists  upon  request 


TALKING  MACHINES 

Records  and 
Supplies 

Export  a  specialty.  Ship- 
pers are  requested  to  state 
their  requirements. 

American  Talking  Machine  Co. 

31  Tabernicic  SI.,  L*nd«i.  England 

F.    W.    ROB  I  INI  SO  INI 

"Th*'  Talkerics."  21.^  Doiinsvrtili-. 
MANCHESTER.  ENGLAND 

Dirt'cl  ImporUT  of  all  kinds  of  DISC 
TALKING  MACHINES.  RECORDS. 
PHONOS.,  CYLINDERS.  ETC..  ami  all 
Koods  connected  with  the  trade. 
WHOLESALE,  RE  l  AII.  AND  EXPORT 
on  cash  lines  at  close  market  prices. 

m^^*'  Correspondence  Invited 
PROMPT  ATTENTION 

Always  oprn  lo  consider  good  lines  suit- 
nble  for  ihe  KnKlish  and  Foreign  mnrkris. 
Improvompnts  and  Novelties  preferred. 
Send  samples  and  prices. 

sec  ADV'T  ADJOINING 

To  Colonial  and  Foreign  Bayers 

Tlu-  peciillarltU'9  of  those  nmrkfts 
Imvc  lU'VtT  liucn  innro  appnrent  than 
at  the  prosont.  inomoiit,  nMiutrlng  lilt' 
urrntONf  rare  in  prloliie  niidhuy- 
liiB,  with  a  vU'W  to  Iho  fiituit'  Hav- 
ing' had  iiinny  yeorM*  experloncf,  I 
am  prepared  to  liny  for  you  upon 
ooiiiiiiIhhIoii,  and  to  keep  ytui  posted 
up  wUti  all  tlie  Intent  prodiirltuiiH 
and  act  as  your  reiireseutalive.  I 
l)uy  rdcli  holloiii.     Instructions  to 
purehuye  j;oods  u\ust  beaeconipanled 
wlih  order  on  Bankers  to  pay  cash 
ak'tilUMt  Hill  of  Lading- 

Bankers,  London  City  and  Midland 
Ltd..  Manchester.    For  terms,  please 
write  Htatlnn  ro»iuirenients,  to 

F.  \V.  KOini\SO!\. 
*2t'A  I>rnnNgntr.  IMniiclirHlor,  Ens. 

FOREIGN  AGENCIES 

It  You  Want  to  Market  Your 
Goods  in  ttie  United  King- 
dom, Write  to  Me. 

1  can  handle  profitably  Cinomato>;raph 
Machines.  Phonosraphs.  and  all  Talking 
Machine  Accessories.     My  connection  in 
the  trade  is  second  to  none,  and  my  ref- 
erences are  first-class.  Correspondence 
invited. 

R.  PRIEUR 

68  Basinghall  St.,  London,  E.  C.,  Eng. 

THE  TALKING  MACHINE  WORLD. 


25 


FROM  OUR  LONDON  HEADOUARTERS-  Continuedi. 


from  the  gold-molded  master  to  the  finished  pro- 
duction we  are  perhaps  most  familiar  with.  The 
birth  of  a  record  furnishes  much  food  for  inter- 
esting impressions,  and  perhaps  I  ought  to  con 
fess  to  obtaining  a  little  "instruction"  also,  but 
that  is  by  the  way,  for  of  course  we  talking  ma- 
chine men  are  supposed  to  know  all  about  it. 
Most  traders  know  that  from  the  original  wax 
master  a  gold-molded  impression  is  taken,  which 
in  its  turn  is  backed  up  by  copper  to  obtain 
sufficient  rigidity  for  usage  through  the  various 
processes  without  damage.  In  some  cases  it  is 
necessary  to  make  three  or  four  master  repro- 
ductions where  the  selection  is  of  a  very  popular 
nature.  When  these  metal  masters  are  ready  it 
is  practically  plain  sailing  from  the  molding 
room  to  the  cooling,  trimming,  and  name-em- 
bossing departments,  until  they  get  to  the  testing 
room.  Perhaps  it  would  surprise  many  to  know 
that  each  and  every  record  is  put  to  a  thorough 
test  before  it  is  allowed  to  pass  to  the  boxing 
department.  The  slightest  fault  in  the  record  is 
sutficient  to  banish  it  to  the  melting  pot,  but  it 
is  a  pleasure  to  state  that  the  throw-outs  in  the 
Clarion  factory  are  of  an  insignificant  number 
compared  with  the  thousands  of  records  that  are 
despatched  every  week.  One  can  hardly  grasp 
the  enormous  detail  involved  in  a  record  factory, 
and  were  it  not  for  an  admirable  and  strict  sys- 
tem, confusion  would  reign  supreme.  All  the 
factory  officials,  from  the  manager,  C.  Hawtree, 
down  to  the  least  important,  know  their  work 
well  and  do  it  well.  The  company  have  their 
own  gas-making  plant,  and  I  can  unhesitatingly 
say  it  is  one  of  the  hest  organized  factories,  fully 
equipped  in  every  way  with  up-to-date  machin- 
ery and  appliances  to  produce  a  record  which  has 
obtained  well-deserved  success.  The  guiding 
spirit  of  it  all  is  W.  Forse,  who  will  even  yet 
make  his  name  still  more  prominent  in  the  realm 
of  inventions  to  which  his  minu  gives  practical 
evidence. 


Megaphone  in  Law  Court. 

Unable  to  hear  a  witness  in  a  recent  law  ac- 
tion, counsel  suggested  that  a  megaphone  would 
be  a  most  useful  instrument  in  a  court  of  Jus- 
tice, to  which  the  judge  replied,  "We  could  only 
hear  one  at  a  time  then,  and  that  would  not 
suit  the  bar!" 

Agreement  With  Canadian  Pacific  Railroad. 

An  agreement  has  been  come  to  between  the 
postofflce  and  the  Canadian  Pacific  Railway  to 
convey  the  mails  from  Liverpool  to  Hong  Kong 
by  the  all-British  route  in  thirty-four  days  in 
summer  and  thirty-six  in  winter,  for  £45,000  per 
annum. 

Columbia  Double-Face  Discs. 

That  it  was  a  good  move  on  the  part  of  the 
Columbia  Co.  to  bring  out  their  fine  12-inch  rec- 
ords on  double-face  discs  is  shown  hy  the  cordial 
reception  given  to  the  new  line.    The  December 


Columbia  supplement  contains  a  list  of  51  12- 
inch  double-face  discs  (102  selections),  and  10 
double-face  "Celebrita"  records  (selections  from 
"grand  opera"  and  other  fine  arias  by  singers  of 
the  first  rank  and  world-wide  reputation). 

Recording  Folk  Songs. 

Percy  Grainger,  an  Australian  pianist,  has  been 
recording  folk-songs  on  the  phonograph  and  he 
tells  about  his  experiences  in  a  volume  of  the 
"Journal  of  the  Folk-Lore  Society."  He  recorded 
seventy-three  tunes  in  Lincolnshire,  England, 
alone.  Many  of  the  songs  were  recorded  by  old 
men,  and  their  impressions,  when  brought  face 
to  face  with  the  talking  machine,  were  amusing. 

Edison  Bell  "Crystol"  Records. 

The  new  Edison  Bell  200  thread  records,  to  play 
five  or  six  minutes,  will  be  named  the  "Crystol," 
and  they  will  be  sold  at  the  price  of  one  shilling. 


TRADE  REPORTS  FROM  THE  PROVINCES 


DERBY  NOTES. 


Derby,  Dec.  3,  1908. 
In  Derby  business,  truly,  is  not  nearly  so  good 
as  had  been  anticipated.  Supported  practically 
by  the  Midland  Railway  Co.,  whose  head  works 
are  here,  employment  is  given  to  many  thou- 
sands of  men  in  the  various  branches  of  railway 
plant  and  running  stock.  For  some  considerable 
time  past  the  depression  in  railway  work  has 
been  very  great.  Consequently,  the  employes 
have  been  working  short  time.  Generally  speak- 
ing, the  depression  is  not  felt  so  acutely  as  in 
Lancashire.  Nevertheless,  less  wages  means  less 
money  to  be  spent,  so  that  in  reality  industries 
like  the  talking  machine  trade  are  the  first  to 
suffer  or  to  feel  the  effects  from  it.  The  past 
season  has  not  been  reported  good,  by  any  means. 


but  most  of  the  traders  hope  that  business  will 
considerably  improve  before  long. 

Edgar  Horne  &  Co.,  The  Strand,  Derby,  who 
are  one  of  the  largest  dealers  in  the  town,  both 
wholesale  and  retail,  state  that  at  present  sales 
are  only  just  moderate.  They  handle  principally 
Gramophone,  Twins,  Zonophone  and  Pathe,  both 
in  machines  and  records,  and  they  have  recently 
taken  up  the  Klingsor  machines. 

At  Charles  Foulds,  in  Irongate,  Derby,  who 
concentrate  principally  upon  Gramophone  and 
Zonophone  goods,  J.  C.  Threlfall,  the  manager, 
states  that  the  past  September  and  October 
months  have  been  exceptionally  good  with  him. 

T.  Kay,  of  14  Sadler's  Gate,  Derby,  handles  a 
good  range  of  both  cylinder  and  disc  records,  and 
although  not  dissatisfied  with  past  results,  he 
anticipates  an  altogether  better  trade  when  the 


^XCEUSIOR  ]y|ACHINBS 

EXCEL  EVERV  OTHER  MACHINE 

A  trial  will  convince  you  of  this  statement       Not  the  Cheapest — But^ — The  Best 


This  season's  demand 
more  than  doubles  the 
previous  two  years 
taken  together. 


Our  LOUD -TONE- SOUND- 
BOX is  considered  by 
Experts  THE  BEST  that 
ever  has  been  brought  on 
the  market. 


Model  XII. 

Once  you  have  stocked  EXCELSIOR  MACHINES  you  will  never  be  without  them,  because 
THEY  GIVE  THOROUGH  SATISFACTION  and  ADVERTISE  THEMSELVES. 


COLOGNE-NIPPES  (Germany) 

121  Niehler-Kirchweg 


Write  at  once  for  Free  Catalogue  to 

Excelsiorwerk,  Ltd. 


or 


London,  Eng.,  45  City  Road 


26 


THE  TALKING  MACHINE  WORLD. 


FROM  OUR  LONDON  HEADOUARTERS-(Continued.) 


railway    works    resume    their    full  activity. 

John  H.  Roberts,  The  Arcade  Music  Stores, 
handles  Gramophone,  Zonophone  machines,  etc., 
and  in  disc  records,  Gramophones,  Zonophones, 
Twins  and  Bekas,  while  at  the  same  time  keeping 
a  good  stock  of  cylinder  goods.  Summer  trade 
has  been  just  moderate,  but  he  hopes  that  In 
the  near  future  sales  will  very  considerably  in- 
crease. 

We  have  recently  seen  a  new  type  of  machine 
that  is  about  to  be  placed  upon  the  market  by 
Mr.  Powell,  Alexandra  Works,  Morledge,  Derby. 
Several  improvements  have  recently  been  made 
and  various  patents  been  taken  out  by  him,  es- 
pecially in  connection  with  sound  arms,  etc.  In 
using  this  patent  sound  arm  a  small  horizontal 
bar  is  fitted  slightly  behind  the  axis  of  the  turn- 
table, and  upon  this  bar  the  sound  arm  rests 
while  traveling  along  the  bar  by  means  of  two 
small  wheels.  The  object  of  this  is  to  enable 
the  needle  in  the  sound  box  to  travel  across  the 
record  in  a  perfectly  straight  line,  instead  of  a 
circumferential  line,  governed  by  the  axis  of  the 
sound  arm.-  To  obtain  this  movement,  the  tone 
arm  is  designed  with  a  horseshoe  attachment  to 
lift  the  sound-box  on  and  oil  the  record  in  the 
usual  way,  and  the  connections  are  such  that 
they  are  air-tight  and  work  upon  a  universal 
movement  in  each  case,  so  that  whether  the 
needle  is  at  the  outside  or  the  inside  of  the 
record,  there  is  no  loss  of  tone,  and  each  move- 
ment harmonizes  with  the  next  one  in  propor- 
tion. The  usual  type  of  motor  is  used  with  this 
machine,  and  the  front  is  fitted  with  a  double 
fall  movement  to  open  or  close  the  cabinet.  This 
invention  may  be  used  with  or  without  a  horn, 
and  in  either  case  gives  exceptionally  good  re- 
sults. We  understand  that  Mr.  Powell's  patents 
and  inventions  will  be  put  upon  the  market  short- 
ly, and  good  business  is  likely  to  result  from 
them. 

For  those  of  our  readers  who  remember  ma- 


chines like  the  "Pathe  Perfecta,"  Mr.  Powell's 
arrangement  (as  far  as  the  traveling  of  the 
sound-box  is  concerned),  resembles  somewhat  the 
well-known  "Orpheus  attachment,"  which  was 
supplied  by  Pathe  Freres  to  their  phonographs  a 
few  years  ago. 


MANCHESTER  NOTES. 


Manchester,  Dec.  4,  1908. 
Since  writing  our  notes  for  the  November  issue 
of  The  Talking  Machine  World  the  cotton  strike 
has  ended.  Cottonopolis  is  now  beginning  to  re- 
sume its  normal  condition,  but  the  mills  will  not 
be  running  full  time  yet  awhile.  It  may  be  sev- 
eral weeks  before  the  full  complement  are  at 
work.  Nevertheless,  in  the  course  of  a  month 
we  hope  that  the  effect  of  this  dispute  will  be  a 
thing  of  the  past.  From  the  latest  figures  given 
the  loss  in  wages  has  been  approximately  £900,- 
000  ($4,500,C00),  besides  which,  trades  union 
firms  have  suffered  to  the  extent  of  £200,000 
($1,000,000).  Needless  to  say,  it  will  be  some 
considerable  time  before  the  talking  machine 
trade  resumes  the  conditions  that  were  expected 
from  it  during  the  present  months.  Trade  gen- 
erally is,  without  a  doubt,  very  slow.  Approxi- 
mately, only  about  one-third  of  the  business  is 
being  transacted  that  was  generally  expected,  but 
a  very  optimistic  feeling  exists  in  the  trade  that 
things  will  brighten  up  at  the  beginning  of  the 
new  year. 

The  new  Edison  "Amberol"  records  are  being 
well  taken  up  by  the  trade,  and  appear  likely  to 
result  in  good  business  from  those  who  already 
own  the  larger  size  of  Edison  phonos. 

At  Messrs.  Duwe's,  in  High  street,  business  is 
reported  as  moderate.  Mr.  Duwe  has  every  hope 
that  in  the  next  few  months  trade  will  brighten 
up  very  considerably. 

Messrs.  Burrows  Si  Co.  state  that,  although 
business  has  been  somewhat  flat,  it  has  picked  up 


considerably  during  the  past  few  weeks.  They 
have  done  very  good  business  with  the  "Apollo" 

machines,  for  which  they  are  wholesale  agents, 
and  their  own  specialties,  the  "John  Bull"  disc 
machines,  and  the  "Bull  Dog"  needles,  which  are 
in  good  demand. 

Messrs.  Richardson's,  Shudehill,  are  pushing 
very  extensively  the  new^  "Amberol"  records  and 
attachment,  their  faith  in  both  being  unlimited. 
Hitherto,  as  Mr.  Geddes  puts  it,  the  ordinary 
cylinder  records  have  been  far  too  short,  but  the 
new  record  at  once  remedies  this  defect,  as  one 
record  contains  as  much  music  as  two  of  the  ordi- 
nary size;  besides  which,  the  price  being  only  Is. 
6d.,  it  is  a  saving,  not  only  of  half  the  space  that 
two  records  would  take  up,  but  also  of  6d.  if  the 
purchaser  had  to  buy  two  distinct  records. 
Messrs.  Edison's  agreements  are  coming  in  very 
freely  at  Messrs.  Richardson's,  and  altogether 
they  expect  large  business  with  this  particular 
article. 

We  understand  that  Brown  Bros.,  of  London, 
and  Deansgate,  Manchester,  will  make  a  special 
display  of  Zonophone  machines  and  records,  and 
ako  of  Edison  machines  and  records,  during  the 
forthcoming  season,  in  which  they  expect  to  do  a 
large  business. 


nVERPOOL  NOTES. 


Liverpool,  Dec.  4,  1908. 
Liverpool,  like  many  other  towns  in  the  North 
of  England,  is  suffering  from  a  very  general  de- 
pression. Customers  wanted  is  the  requirement 
of  most  of  the  traders,  and  although  in  some 
cases  orders  are  obtained  from  the  smaller  re- 
tail houses,  money  is  very  tight.  There  is  no 
doubt  whatever  but  that  where  a  sale  is  effected 
in  talking  machines  it  is  a  good  one,  fairly  high 
in  price;  but  for  the  moderate  and  lower  price 
goods  there  is  scarcely  any  demand  at  all.  About 
one-third  of  the  business  is  being  transacted  this 


"CLARION" 

FULL-LENGTH  10-in.  DOUBLE-SIDED 

CYLINDER  RECORDS  PHONO.  CUT  DISCS 

Money-Makers 

All  Jobbers  and  Dealers  should  get  into 
touch  with  us.      We  can  interest  you 


The  Premier  Manufacturing  Co.,  Ltd. 

81  CITY  ROAD,       -:-       -:-       -:-  LONDON,  E.  C. 

Accredited  Agents  in  u.  s.  A.  THc  PortlanJ  Talkliig  Machinc  Co. 

JOBBERS, 

PORTLAND,  MAINE,  U.  S.  A. 


THE  TALKING  MACHINE  WORLD. 


27 


year,  as  against  the  figures  of  last  season.  Here 
and  ttiere,  in  an  isolated  case,  we  may  find  one 
wlio  states  that  business  is  good,  but  it  is  very 
seldom. 

The  new  Edison  Amberol  records  appear  to  be 
making  good  headway  in  this  city,  but  there  are 
a  good  many  who  do  not  altogether  agree  with 
the  Edison  policy.  Some  of  the  traders  think 
that  in  restricting  themselves  to  handle  one  line 
of  goods  only  (should  something  good  crop  up  a 
little  later),  they  would  be  unable  to  take  advan- 
tage of  perhaps  a  fine  selling  line.  And,  in  an 
industry  which  is  progressive,  one  can  never 
tell  what  a  week  may  bring  forth  in  the  way  of 
novelties  and  improvements. 

At  Thompson,  Helsby  &  Co.,  although  the  sea- 
son promised  well,  a  little  depression  has  set  in, 
which  they,  nevertheless,  hope  will  soon  lift. 

Archer  &  Sons  have  now  considerably  im- 
proved their  establishment.  A  large  portion  of 
the  shop  has  been  utilized  for  the  erection  of  a 
gramophone  salon,  which  has  been  fitted  up  in  an 
exceptionally  nice  manner. 

Messrs.  Johnson's,  the  wholesale  factors,  like 
others,  are  experiencing  a  little  depression,  but 
hope  it  is  only  temporary.  Mr.  Cundle,  of  Lime 
street  and  Paradise  street,  also  states  that  busi- 
ness is  rather  slow. 

Cramer  &  Co.,  Church  street,  holding  as  they 
do  a  large  stock,  have  not  experienced  quite  so 
much  the  depression  in  trade  as  some  of  the 
other  houses.  Generally  speaking,  trade  has  held 
up  very  well  here. 

At  Jake  Graham's,  in  Ranelagh  street,  business 
was  fairly  moderate,  but  nothing  exceptionally 
good  could  be  reported. 

At  the  present  moment  North  of  England 
traders  are  going  through  a  very  bad  time.  The 
crisis  is  most  acute  in  many  cases,  and  it  will 
only  be  by  very  careful  attention  (buying  just 
whatever  is  necessary  for  the  time  being,  and 
reducing  expenses  as  far  as  possible),  that  a 
good  many  will  be  able  to  keep  afloat.  At  this 
time  of  the  year,  when  everybody  anticipates  a 
large  business  to  make  up  for  the  losses  incurred 


during  the  summer  months,  it  is  exceptionally 
disappointing  that  the  middle  and  lower  classes 
have  no  money  to  spend.  Trade  difficulties  in 
shipping,  railway,  cotton  and  other  instances, 
have  reduced  the  spending  power  of  the  wage- 
earner  to  almost  nothing,  and  the  consequence 
will  be  that  for  all  goods,  such  as  luxuries,  the 
effect  is  felt  most  severely.  As  the  manager  of 
one  of  the  leading  houses  remarked  the  other 
day,  in  conversation,  "It  is  not  because  we  do  not 
attend  to  business,  do  not  circularize  our  cus- 
tomers, or  that  we  have  insufficient  stock,  as 
these  matters  are  attended  to  in  every  detail"; 
but  the  fact  remains  that  customers,  who  hitherto 
would  buy  five  or  six  records  at  a  time,  purchase 
now,  in  many  cases,  only  one  or  two  at  the  ut- 
most, saying  they  cannot  afford  more. 


HALIFAX  NOTES. 


Halifax,  Dec.  5,  1908. 

Trade  appears  to  be  in  a  very  poor  condition 
in  this  locality.  In  nearly  all  cases  throughout 
the  district  short  time  is  the  general  rule  in 
the  various  mills. 

Priestly  &  Sutcliffe,  George  street,  the  well- 
known  gramophone  agents,  say  that  so  far  they 
cannot  complain,  all  things  considered.  Appeal- 
ing, as  they  do,  to  the  very  highest  class  of 
people,  they  have  done  a  very  good  business  with 
gramophone  goods,  and  especially  with  "Celeb- 
rity" records.  They  are  giving  recitals  during 
the  winter  months  at  the  Cafe  Royal,  on  Satur- 
day afternoons  and  evenings.  This  being  the 
leading  cafe  in  the  town,  it  is  patronized  by  the 
nobility,  and  in  consequence  not  only  a  good 
advertisement  has  been  secured,  but  many  sales 
have  resulted  therefrom. 

The  business  of  I.  Smith  &  Co.,  of  Albion 
street,  is  in  progress  of  reorganization.  A  deed 
of  assignment  has  recently  been  made,  and  we 
underetand  that  Mr.  Smith  made  an  offer  for  the 
business. 

At  the  "Phono  Supply  Stores,"  in  Woolshops, 
Mr.  Stoddart  informs  us  that  he  is  making  a 


special  push  of  the  new  "Amberol"  records,  and 
expects  good  business  during  the  present  season. 

Mr.  Grey,  Commercial  Road,  reports  business 
as  rather  slow.  Pathe  discs  and  Edison  goods 
are  his  leading  lines  for  the  time  being. 

A.  Senior,  of  Market  Hall,  the  well-known 
music  dealer,  states,  like  others,  that  business  is 
very  quiet,  the  present  winter  trade  being  rather 
disappointing. 

A  good  deal  of  dissension  appears  to  exist  in 
the  district  regarding  the  new  Edison  agreement. 
It  is  apparently  not  liked  at  all,  and  the  chief 
obstacle  appears  to  be  that  dealers  observe  that 
insufficient  time  is  allowed  them  to  clear  out 
their  existing  cylinder  stock.  Furthermore,  now 
that  the  Clarion  Co.  are,  we  understand,  intro- 
ducing a  similar  record,  agents  feel  loth  to  sig'n 
this  agreement,  because  they  do  not  know  what 
the  future  will -bring  forth;  and  the  feeling  is 
that  if  they  tie  themselves  up  with  any  firm  upon 
the  lines  suggested,  it  will  act  detrimentally 
against  them  in  the  future,  should  anything 
better  crop  up. 

Altogether,  it  does  not  appear  that  the  agents 
in  this  district  are  desirous  of  jumping  at  agree- 
ments of  this  nature. 


MANCHESTEE  NOTES. 


Manchester,  Dec.  2,  1908. 
Trade  with  the  Colmore  Depot  is  at  present 
being  stimulated  by  the  demand  for  Amberol  rec- 
ords and  for  the  Edison  machine  equipments  for 
playing  same  upon  existing  machines,  the  general 
opinion  being  that  these  records  will  fill  a  long- 
felt  want,  both  as  regards  length  and  clarity. 
Manager  Prank  S.  Whitworth  adds:  "Zonophone 
machines  are  also  going  strong,  it  being  gener- 
ally admitted  that  excellent  results  are  obtained 
from  these  machines,  fitted  as  they  are  with  a 
gramophone  exhibition  sound-box." 


Failure  does  not  come  through  making  mis- 
takes, but  in  refusing  to  learn  by  mistakes  how 
to  avoid  them. 


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28 


THE  TALKING  MACHINE  WORLD. 


sfecial-fabrik: 

CARL  SCHROETER 

BERLIN  S  42.    PRINZESSINNENSTR.  21 


REVIEW  OF  BERLIN  CONFERENCE. 


An  Interesting  Chat  With  Paul  H.  Cromelin 
Regarding  the  Proceedings  at  the  Interna- 
tional Copyright  Conference — Suggestions  or 
Recommendations  for  Royalty  to  be  Paid  on 
All  Compositions  Hereafter — This,  However, 

•  Is  Subject  to  the  Legislation  of  the  Different 
Countries. 


After  a  hurried  trip  to  ^YasllingtoIl,  D.  C,  im- 
mediately on  his  return  from  Europe,  November 
20,  Paul  H.  Cromelin,  vice-president  of  the  Co- 
lumbia Phonograph  Co.,  General,  got  back  to 
New  York  November  30.  Chatting  with  The  Talk- 
ing Machine  World  relative  to  the  copyright  sit- 
uation and  the  work  of  the  International  Copy- 
right Conference  in  Berlin,  Mr.  Cromelin  said: 

"As  you  know  my  main  object  in  going  to 
Europe  was  to  complete  a  deal  which  will  greatly 
extend  our  business  and  enlarge  our  operations 
abroad.  I  had  to  leave  on  short  notice  and  had 
no  intention  when  going  of  getting  into  the 
copyright  fight  at  Berlin.  After  closing  up  the 
business  in  hand,  however,  I  proceeded  to  Berlin 
and  remained  all  during  the  session  of  the  con- 
ference. There  were  no  open  meetings  and  none 
but  accredited  delegates  were  permitted  to  attend. 
Newspaper  men  were  excluded  and  no  official  re- 
ports reached  the  public,  except  such  occasional 
items  as  appeared  in  the  paper  which  is  the 
recognized  organ  of  the  German  administration. 

"America  was  not  a  party  to  the  conference, 
although  our  government  was  represented  by 
Thorvald  Solberg,  register  of  copyrights,  and  Mr. 
Orr.  third  secretary  at  the  American  Embassy, 
Berlin.  These  gentlemen,  like  representatives 
from  other  governments,  which  are  not  members 
of  the  International  Union — Russia,  Holland  and 
others — ohserved  the  proceedings,  but  had  no 
plenipotentiary  powers. 

"There  was  a  great  line-up  of  various  interests 
— publishers,  composers  and  those  firms  seeking 
to  change  the  law  on  one  side  and  manufacturers 
of  mechanical  musical  instruments  on  the  other. 
The  interests  were  greatly  diversified.  Having 
our  own  establishments  and  factories  in  dif- 
ferent parts  of  Europe,  we  co-operated  with  the 
other  European  firms  with  a  view  to  bringing 
about  as  good  a  compromise  as  possible.  The 
conference  discussed  a  great  many  matters  re- 
garding extension  in  the  copyright  principle 
and  various  desirable  changes  in  the  interna- 
tional regulations.  The  only  great  fight  was  pre- 
cipitated on  the  proposals  to  change  the  laws  in 
respect  to  the  use  of  copyrighted  matter  by  the 
makers  of  mechanical  musical  instruments. 

"A  great  many  memorials  were  sent  into  the 
conference  by  the  various  interests  and  the  dele- 
gates had  a  rather  hard  time  deciding  upon 
their  course.  Under  the  original  proposals  made 
by  the  German  Government  and  which  were  the 
basis  for  the  discussions,  it  was  the  intention 
to  grant  to  the  owners  of  copyright  now  sub- 
sisting and  those  taken  out  In  the  future  the 
right  to  exact  a  tax  from  the  manufacturers 
of  mechanical  musical  instruments  for  every 
record  made  of  their  compositions.  This  was 
qualified  by  a  provision  that  if  the  author  had 
used  or  permitted  the  use  of  his  work  for  the 
purpose  of  mechanical  reproduction  any  third 
person  was  to  have  the  right  to  claim  the 
privilege  on  payment  of  a  reasonable  compen- 
sation. It  being  left  to  the  legislatures  and  the 
courts  to  decide  in  case  of  dispute  what  was  to 
be  a  reasonable  compensation. 

"The  principal  effort  on  the  part  of  the  manu- 
facturers was  to  prevent  the  law  working  re- 
troactively, their  contention  being  that  only 
pieces  published  In  the  future  should  be  affected; 
and    I  hey   wanted   to  obtain   some  practicable 


scheme  for  compulsory  license  as  regards  the 
royalties  to  be  paid  on  new  compositions  and  an 
international  agreement  on  this  point  which 
would  insure  like  action  in  the  various  countries 
of  the  Union  instead  of  having  the  law  different 
in  each  country. 

"As  there  had  to  be  unanimity  of  action  it  was 
most  difficult  to  reconcile  the  conflicting  in- 
terests. Italy,  striving  to  grant  full  and  com- 
plete protection  to  her  composers,  was  working 
to  cover  not  only  pieces  published  in  the  future, 
but  also  those  in  which  copyright  still  subsisted. 
She  opposed  any  scheme  for  compulsory  license. 
Germany,  on  behalf  of  her  manufacturers  and 
great  export  interests,  insisted  that  the  compul- 
sory license  was  an  absolutely  necessary  feature 
of  any  change  in  existing  law.  The  whole  Ger- 
man trade  was  aroused  and  when  they  realized 
what  the  change  in  the  law  meant  the  greatest 
pressure  was  brought  on  the  government  and 
delegates  to  modify  the  proposals.  The  result 
was  a  compromise  which,  though  perhaps  not 
entirely  satisfactory  to  anyone,  was,  from  the 
standpoint  of  the  industry,  in  every  way  better 
than  what  was  originally  intended  to  be  carried 
throug'h. 

"Up  to  the  time  I  sailed  for  America,  November 
14,  nothing  official  had  been  announced.  The  re- 
vised text  has,  however,  recently  reached  this 
country,  and  is  practically  as  was  exclu- 
sively outlined  in  The  Music  Trade  Review. 
By  its  provisions  everything  which  has 
been  heretofore  lawfully  used  on  a  mechani- 
cal musical  instrument  in  any  country  of  the 
Union  remains  free  forever,  notwithstanding  that 
copyright  still  subsists  in  the  composition.  On 
pieces  published  after  the  convention  goes 
into  effect,  and  on  all  which  have  not  been  used 
to  that  date,  the  composer  is  to  secure  mechani- 
cal reproducer  rights.  As  the  congress  could  not 
bring  about  an  agreement  upon  an  international 
arrangement  as  to  compulsory  license,  they  added 
a  provision  leaving  to  the  legislatures  in  each 
cotmtry  the  right  to  limit  or  add  such  condi- 
tions to  the  new  rights  as  might  be  deemed  ex- 
pedient. The  revised  text  of  article  13,  which 
now  appears  complete  for  the  first  time,  is  as 
follows: 

"'Article  13:  Authors  of  musical  works  have 
the  exclusive  right  to  authorize  (1)  adaptation 
of  these  works  to  instruments  serving  to  repro- 
duce them  mechanically;  (2)  public  execution 
of  the  same  works  by  means  of  these  instru- 
ments. Reservation  and  conditions  relative 
to  the  application  of  this  article  may  be  deter- 
mined by  the  domestic  legislation  of  each  country 
in  that  which  concerns  it,  but  all  reservations 
and  conditions  of  this  nature  shall  only  have  an 
effect  strictly  limited  to  the  country  which  shall 
have  established  them.  The  provision  of  sec- 
tion 1  has  not  a  retroactive  effect,  and  conse- 
quently is  not  applicable  in  a  country  of  the 
Union  to  works  which  in  this  country  shall  have 
been  legally  adapted  to  mechanical  instruments 
before  the  puttin,g  in  force  of  the  present  con- 
vention.   Adaptations  made  in  virtue  of  sections 


2  and  3  of  the  present  article  and  imported  with- 
out authorization  of  the  parties  interested  into 
a  country  where  they  would  not  be  legal  may  be 
seized  there.' 

"The  convention  is  to  be  ratified  before  July 
1,  1910,  and  to  come  into  force  three  months  after 
the  exchange  of  ratifications.  As  matters  now 
stand  we  have  established  the  principle  in  the 
countries  composing  the  Union  that  pieces  once 
lawfully  used  are  to  remain  free;  and  as  regards 
the  new  rights  to  be  granted  to  composers  which 
will  be  confirmed  by  new  legislation  we  must 
convince  the  members  of  the  committees  having 
the  preparation  of  the  bills  in  charge  of  the  in- 
expediency of  any  law  which  does  not  embrace 
some  practicable  compulsory  license  clause,  and, 
especially  in  view  of  the  contracts  already  made, 
which  will  turn  these  industries  over  to  a  single 
group  if  the  compulsory  license  clause  is 
(jmitted." 


TALKERS  AND  AEROPLANES. 

Notable  Contributions  of  Professor  Bell  Set 
Forth  by  Sir  J.  H.  A.  Macdonald — Letter 
from  Mr.  Henry  Cowen,  of  Berwick-Upon- 
Tweed. 

Berwick-Upon-Tweed,  Eng.,  Dec.  2,  1908. 
Editor  Talking  Machine  World,  New  York. 

Dear  Sir:  Betiwee  talking  machines  and 
aeroplanes  there  may  be  a  s^reat  gulf  fixed,  but 
it  may  interest  your  readers  to  know  that  the 
fertile  brain  of  the  inventor  of  the  telephone 
had  apparently  long  years  ago  considered  the 
subject  which  is  now  perplexing  the  thinking 
powers  of  various  grades  of  humanity.  Under 
the  auspices  of  the  Edinburgh  Engineering 
Students'  Society  a  lecture  was  given  a  few  even- 
ings ago  by  Sir  J.  H.  A.  Macdonald,  himself  an 
inventor  and  a  prominent  la^^'yer,  being  Lord 
Justice  Clerk  of  Scotland.  The  lecturer  dealt 
with  great  inventions,  such  as  the  discovery  of 
steam  power,  the  telegraph,  telephone  and  phono- 
graph, and  remarked  that  Professor  Bell  had 
stated  to  him  that  a  time  would  come  when 
mails  and  'passengers  would  be  conveyed  by 
aeroplane,  and  that  this  mode  of  locomotion 
would  be  worked  on  a  large  scale  with  time-table 
accuracy.  (Time-table  accuracy  seems  to  leave 
some  doubt  in  the  average  man's  mind  with  re- 
gard to  punctuality! )  It  is  also  attributed  to 
him  that  he  was  of  opinion  that  no  fuel  or 
other  means  of  raising  power  would  be  carried 
(by  flying  taachines,  but  that  electric  motors 
would  obtain  their  current  in  a  wireless  man- 
ner or  by  means  of  an  electrode  fashioned  to 
draw  the  electricity  from  the  atmosphere.  Dr. 
Bell's  idea  seems  to  have  been  that  electricity 
was  always  accumulating  and  continued  to  do  so 
until  a  thunderstonn  relieved  the  atmospnere 
of  the  charge.  Should  such  a  scheme  ever  ma- 
terialize electric  disturbances  will  become  a 
thing  of  the  past. 

A  remark  made  by  Sir  J.  H.  A.  Macdonald 
might  with  advantage  be  made  a  note  of  by 
cranks  and  others  in  the  talking  machine  in- 
dustry, viz:  "If  there  is  any  lesson  tau.ght  by 
the  history  of  science  on  material  things  and 
their  powers,  it  is  that  divorce  between  abstract 
and  practical  science  is  disastrous  to  progress. 
There  has  been  a  tendency  for  the  student  Ol 
abstract  science  to  think  his  discoveries  are  final 
and  that  practical  men  should  take  his  advice." 

WhUe  mentioning  the  city  of  Edinburgh  I  would 
like  to  add  that  I  was  present  at  an  interesting 


FLURSTEDT 
bei  Apolda  i.  Th.,  Germany 


E.  SAUERLANDT 


CHEMISCHE 
FABRIK 


The  largest  manufacturing  plant  in  the  world  devoted 
exclusively  to  the  manufacture  of  Master  Waxes  for 

Gramophone  and  Phonograph  Recording 

Sole  Manufacturer  of 

Sauerlandt's  Material  for  Hard  Moulded  Records 


Attention  paid  to  the  Mannf;u  tiiri' 
of  liny  S|)i'ciiil  Mntorial. 


Master-Wax 


A1,K 


M  .\TK  KM  A  LS  I'ROTKCTKK 
HY  P.\TKNTS. 


THE  TALKING  MACHINE  WORLD. 


29 


experiment  with  a  new  disc  record.  There  used 
to  be  a  saying  that  it  tool?;  ten  men  to  malse  a 
pin,  and  on  this  occasion  it  took  twenty-three 
men  to  ma'ke  a  disc.  The  experiment  was  a  great 
success,  and  more  will  be  heard  of  the  process 
whieb  will  probably  have  no  inconsiderable  ef- 
fect on  the  disc  trade.  It  has  been  said  that 
canny  Scots  are  prone  to  look  after  their 
"siller,"  but  it  goes  to  show  the  interest  taken 
in  a  scientific  experiment  when  a  request  to 
look  into  a  new  form  of  disc  was  responded  to 
by-  the  superintendent  of  a  large  factory  de- 
tailing the  twenty-three  men  mentioned  to  rig 
up  plant  to  do  what  was  necessary  accompanied 
by  a  refusal  to  accept  any  remuneration.  Yours 
very  truly, 

Henry  Cowen. 


FOREIGN  INTEREST  IN  ELECTION 

Aroused  by  Records  Made  by  Messrs.  Taft  and 
Bryan  Sent  Abroad — Taft  Records  Adver- 
tised as  Bearing  Speech  of  Next  President  of 
United  States. 


The  talking  machine  has  this  year  been  instru- 
mental in  causing  Europeans  to  take  a  decided  in- 
terest in  the  contest  of  Messrs.  Taft  and  Bryan 
for  the  presidency  of  the  United  States.  There 
was  a  surprisingly  heavy  demand  for  all  the  rec- 
ords from  abroad  and  especially  Great  Britain, 
and  upon  Mr.  Taft's  victory  his  records  were 
widely  advertised  as  being  those  of  the  next  Presi- 
dent of  the  United  States.  Never  before  have  the 
British  exhibited  such  interest  in  our  election  as 
this  year,  when  the  result  was  watched  with  in- 
terest. Previous  to  the  entrance  of  the  "talker" 
in  the  campaign,  our  election  was  looked  upon 
abroad  as  a  matter  of  small  international  mo- 
ment. 

In  advertising  the  Taft  records  after  election, 
T.  Edens  Osborne,  the  prominent  factor  of  Bel- 
fast, Ireland,  said:  "An  up-to-date  electioneering 
method!  Not  by  any  means  the  least  important 
of  the  potent  influences  which  contributed  to  Mr. 
Taft's  victory  on  Tuesday  was  that  produced  by 
the  faithful,  clear,  loud,  and  distinct  reproduction 
of  seven  of  his  political  speeches,  which  he  per- 
sonally dictated  to  the  'talking  machine,'  and  of 
which  records  were  made." 


GREAT  VICTROLA  DEMAND. 


Louis  XV.  Style  XX  Reduced  in  Price  to  Supply 
Call  for  Style  XVI — Louis  F.  Geissler's 
Cheery  Report. 


In  an  effort  to  partially  relieve  the  pressing 
demand  for  style  XVI.  Vietrola,  selling  at  $200, 
and  which  they  are  unable  to  meet  In  that  par- 
ticular style,  the  Victor  Talking  Machine  Co.  on 
December  1  announced  that,  at  a  severe  loss  to 
themselves,  they  have  reduced  the  price  of  the 
Louis  XV.  style  XX  from  $300  to  $250  list. 
The  company  only  had  275  of  the  style  XX  Vic- 
trolas  on  hand  when  the  reduced  price  was  an- 
nounced, and  only  distributers  who  make  their 
wants  known  at  an  early  date  can  have  them 
supplied.  The  Victor  Co.  state  that  the  shortage 
is  due  to  the  fact  that  distributers  and  dealers 
did  not  anticipate  their  wants  far  enough  ahead. 

In  regard  to  the  announcement,  Louis  F.  Geiss- 
ler  said:  "We  have  to-day  practically  sold  every 
Vietrola  we  can  manufacture  up  to  February  1, 
1909,  and  will  not  be  able  to  deliver  one-half  the 
Victrolas,  now  in  order  for  shipment,  prior  to 
Christmas.  As  we  have  but  275  of  the  style  XX 
finished,  on  hand  at  present,  these  will  no  doubt 
be  hurriedly  taken  up  by  our  distributers,  and 
in  consequence  if  they  wish  to  have  any  of  these 
on  hand  to  help  out  during  the  holidays,  they 
must  give  the  matter  immediate  consideration. 
The  same  percentage  of  discount  to  both  dis- 
tributers and  dealers  will  prevail  upon  the  $250 
price  as  applies  to  Victrolas  generally. 


The  Zed  Co.,  former  jobbers  of  Zonophone 
goods  in  the  Greater  New  York  territory.  New 
York  city,  has  complied  with  the  legal  formali- 
ties, and  on  December  2  was  dissolved. 


CONDOR 


is  the 


Only  Needle  in  the 
World  having 


Each  Point 
Warranted 


therefore 


Best  Reproduction 


No  Ruin  of  Record 


Sole  Manufacturer 

Jos.  Zimmermann 
Needle  and  Pin 
Works 

AACHEN,    -  GERMANY 


DETROIT'S  BUDGET  OF  NEWS. 


Grinnell  Bros.  Pushing  the  Victor  Line  in  a 
Vigorous  Way — The  Auxetophone  for  Hotel 
Pontchartrain — Manager  Johns  Sells  Colum- 
bia Records  by  Telephone. 


(Special  to  The  Talking  Machine  World.) 

Detroit,  Mich.,  Dec.  10,  1908. 
Grinnell  Bros.'  music  house  has  been  pushing 
the  Victor  and  Vietrola  in  a  way  that  has  at- 
tracted a  great  deal  of  comment  and  which  has 
brought  considerable  business.  One  of  the  $500 
Auxetophones  was  placed  in  the  Hotel  Pont- 
chartrain and  is  now  being  used  in  connection 
with  the  dining-room  orchestra  to  the  delight 
of  the  guests  of  tne  fashionable  hostelry.  The 
talking  machine  was  secreted  among  the  palms 
behind  which  the  orchestra  plays.  A  few  nights 
ago  when  the  innovation  was  introduced  the 
orchestra  began  playing  the  opening  measures 
of  a  familiar  grand  opera  aria  and  then  the  un- 
mistakable voice  of  Caruso  was  heard.  It  was 
the  Auxetophone.  In  this  manner  all  of  the 
vocal  celebrities  are  being  accompanied,  to  the 
delight  of  the  patrons  of  the  hotel.  Of  course 
this  is  accompanied  in  the  papers  by  big  display 
advertisements:  "Great  iSingers  at  the  Pont- 
chartrain." 

Max  Strasburg,  manager  of  the  Grinnell  Bros.' 
talking  machine  department,  says  tht  business  is 
good,  and  increasing  every  day.  Of  the  new 
Amberol  records  of  the  Edison  people,  he  said 
that  the  only  difBculty  is  in  getting  the  new 
product  fast  enough  to  supply  the  demand. 

Kenneth  M.  Johns,  of  the  Columbia  Phono- 
graph store,  reports  good  business  conditions, 
and  in  discussing  the  trade  told  of  a  new  way 
be  has  sometimes  of  letting  regular  patrons  hear 
the  new  records  as  they  come  in.  There  are 
some  buyers  wiho  buy  many  records  and  want  to 
know  what  the  new  catchy  things  are  like,  and 
Mr.  Johns  gets  them  on  the  line  and  lets  them 
hear  the  new  production  over  the  telephone. 
There  is  an  agent  of  the  company  up  in  a  rural 
district  who  does  considerable  business  with  the 
farmer  trade  on  records,  and  he  adopts  the  same 
method  through  Mr.  Johns.  There  are  about  ten 
farmers  on  one  line  in  one  rural  community 
and  they  all  get  on  the  line  at  one  time  and  hear 
some  of  the  new  records. 


LANDAY  BROS.'  NEW  QUARTERS 


At  27  West  34th  Street  Will  be  Conducted  In 
Addition  to  Their  Fifth  Avenue  Establish- 
ment. 


Leasing  premises  at  27  West  34th  street,  New 
York,  November  25,  in  three  days  Landay  Bros., 
the  Victor  distributers,  400  Fifth  avenue,  opened 
a  new  salesroom,  complete  in  every  respect.  The 
No.  2  store,  which  is  in  the  heart  of  the  new 
shopping  and  music  center  of  the  metropolis, 
was  remodeled  and  redecorated  in  record  time, 
while  a  fresh  Victor  stock,  a  line  of  handsome 
cabinets  and  other  requisites  of  a  first-class  re- 
tail establishment  were  installed.  The  place  has 
splendid,  deeply-recessed,  double  window  space, 
which  is  made  the  most  of  for  display  purposes. 
The  color  scheme  of  the  interior,  running  back 
a  hundred  feet,  is  a  warm  red,  with  three  demon- 
strating booths  in  the  rear.  Soft  rugs  cover  the 
parquet  floor,  and  a  uniformed  colored  boy  stands 
ready  to  open  the  door  for  incoming  prospects 
and  visitors.  B.  Feinberg,  recently  proprietor 
of  the  Victor  Talking  Machine  Shop,  and  pre- 
viously a  partner  in  the  Western  Talking  Ma- 
chine &  Supply  Co.,  Chicago,  is  managing  Landay 
Bros.'  new  Victor  salesrooms,  assisted  by  Mr. 
Ellis,  also  from  the  Windy  City. 


Any  ordinary  salesman  may  sell  talking  ma- 
chines, but  that  is  not  what  your  employer  de- 
sires. He  wants  the  sale  made,  of  course,  but 
furthermore,  he  wants  that  customer  made,  and 
to  effect  that,  means  that  the  customer  must  be 
waited  on  properly  and  the  salesman  must  make 
such  an  impression  that  the  customer  will  come 
again  and  call  for  him  by  name. 


THE  TALKING  MACHINE  WORLD. 


30 


WITH  THE  TRADE  IN  CINCINNATI. 

A  Better  Tone  to  Trade — High  Priced  Goods  in 
Best  Demand — Wurlitzer  Co.  Reports  Short- 
age in  IVIachines — Auxetophone  Placed  in  the 
Hotel  Sinton — Milner  Music  Co.  IVlal<e  Ex- 
cellent Report — Trade  With  the  Columbia 
for  the  Past  Four  Weel<s  Exceeds  Expecta- 
tions— Dealers  as  a  Whole  Are  Most  Optim- 
istic and  Look  Forward  to  a  Big  Holiday 
Trade. 


(Special  to  The  Talking  Machine  World.) 

Cincinnati,  O.,  Dec.  7,  1908. 

The  talking  machine  trade  is  reported  to  have 
made  a  fair  showing  during  November.  The 
dealers  expected  that  a  better  tone  to  trade 
would  follow  the  election,  and  in  some  respects 
their  hopes  were  not  in  vain.  The  better  class 
of  buyers,  however,  seem  to  have  shown  the 
stronger  hand.  This  leads  the  dealers  to  say  that 
they  are  not  so  hopeful  of  the  business  being 
good  in  the  cheaper  grades  of  machines  until  the 
winter  shall  have  passed  over.  They  recognize 
that  there  are  still  many  unemployed  and  that 
those  who  are  being  re-employed  have  back  debts 
to  pay  before  they  can  buy  luxuries  again.  The 
outlook  for  this  cheap  class  of  buyers  is  not  so 
reassuring  and  the  dealers  are  turning  their 
attention  to  the  higher  priced  trade.  This  class 
gave  the  dealers  during  November  about  all  that 
they  had  to  do.  The  prospects  for  this  month 
are  along  the  lines  of  the  past  month,  the  de- 
pendable trade  being  the  better  class  of  buyers. 
These  are  expected  to  make  the  volume  of  trade 
normal,  but  should  they  fail  to  materalize  the 
prospects  for  a  large  holiday  trade  are  not  so 
bright.  The  local  dealers  are  not  letting  up  in 
advertising,  trusting  to  this  to  inject  additional 
life  into  the  situation. 

The  Wurlitzer  house  reports  a  shortage  in  ma- 
chines, which  was  accentuated  by  the  demand 
for  them  last  month.  The  firm  hope  to  be  able 
to  fill  all  orders  promptly  this  month.  The  Red 
Seal  trade  for  the  past  month  is  said  to  have 
been  very  good.  The  cheaper  class  of  trade  was 
not  so  good.  Manager  Dittrich,  of  the  talking 
machine  department,  states  that  the  holiday  trade 
with  his  department  is  usually  very  large,  but  as  is 
rather  dubious  as  to  the  prospects  this  year. 
The  firm  is  carrying  on  a  big  campaign  of  ad- 
vertising, hoping  to  add  spirit  to  the  trade.  Man- 
ager Dittrich  has  sold  a  magnificent  Auxeto- 
phone to  the  Hotel  Sinton,  this  city's  leading 
hostelry,  which  is  now  installed  in  the  grand 
cafe.  The  orchestra  plays  in  conjunction  with 
the  Auxetophone.    This  is  the  second  installation 


of  expensive  instruments  by  the  Wurlitzer  house 
in  the  leading  hotels  of  the  city.  Manager  Ditt- 
rich calls  attention  to  the  "hurry-up  service"  of 
the  Wurlitzer  house  which  is  filling  an  important 
place  in  the  rush  of  holiday  orders.  An  instance 
of  the  quick  work  done  was  cited.  A  "rush" 
order  was  received  after  working  hours  and  the 
manager  was  the  only  one  left  on  hand  to  fill  it. 
So  he  made  the  order  up  himself,  went  to  the 
train  with  it,  and  he  says  that  the  dealer  was 
much  pleased  the  next  morning  when  he  found 
the  expressman  rattling  at  his  door  with  the 
goods.  Manager  Dittrich  is  a  great  believer  in 
the  effective  influence  of  Saturday  evening  con- 
certs given  by  the  dealers,  and  is  advising  all 
of  them  to  keep  them  up,  as  they  create  interest. 
The  Wurlitzer  house  will  make  a  change  in  the 
locations  of  the  various  offices  of  the  firm  this 
month,  placing  the  offices  of  the  different  de- 
partments all  on  the  fourth  floor  of  the  building. 
At  present  several  offices  are  on  the  basement 
floor,  others  are  on  the  ground  floor  and  others 
on  the  third  floor,  while  the  fifth  floor  has  one 
or  two.  All  these  will  be  grouped  together  on 
the  fourth  floor.  The  only  office  not  on  this  floor 
will  be  Mr.  Howard  Wurlitzer's  office  which  will 
remain  on  the  first  floor. 

The  Milner  Music  Co.  report  a  fair  November 
trade,  and  express  confidence  in  the  December 
outlook  as  a  whole.  The  call  for  records  and 
for  machines  should  be  of  good  proportions, 
thinks  Manager  Strief,  during  the  month  and 
especially  for  the  holidays.  This  enterprising 
store  put  in  a  piano  department  a  short  time 
ago,  but  it  remained  for  November  to  see  the 
placing  of  a  manager  in  charge  of  it  to  make 
business  get  a  move  on.  The  number  of  sales 
made  is  pleasing  to  Manager  Strief,  who  is  in 
charge  of  the  entire  store.  The  manager  of  the 
piano  department  is  Walter  Timmerman,  for- 
merly of  the  Wurlitzer  house.  He  is  a  capable 
salesman.  The  report  for  the  souvenir  card  de- 
partment of  this  store  is  a  good  one.  The  present 
month  with  its  Christmas  calls  for  cards  is  ex- 
pected to  make  a  record  for  the  numbers  sold. 
The  sheet  music  feature  of  the  business  was  very 
large  for  November  in  volume  of  business. 

Manager  S.  H.  Nichols,  of  the  Columbia  Phono- 
graph Co.,  reports  a  tine  November  trade  in 
records  and  in  machines.  The  wholesale  end 
showed  a  decided  gain  over  the  good  record  for 
October.  The  call  for  the  new  double-disc  and 
indestructible  records  was  up  to  Manager  Nichols' 
expectations.  The  dealers  took  to  them  in  re- 
sponse to  a  splendid  call  from  buyers.  The  call 
for  the  Columbia  high  tension  reproducer  was 
another  feature  of  the  trade  of  the  past  month. 


The  outlook  for  the  present  month  is  good,  from 
Mr.  Nichols'  point  of  view.  He  finds  the  dealers 
more  hopeful  of  the  prospects  for  a  fairly  good 
December  trade,  and  says  that  the  holiday  de- 
mands will  aid  materially  in  disposing  of 
stock.  The  local  retail  trade  did  fairly  well 
last  month.  "The  situation  here  is  not  yet  as  it 
should  be,  caused  by  the  large  number  of  people 
out  of  work.  But  these  are  growing  less  each 
day  and  better  things  are  in  store  for  local 
dealers  next  spring.  At  present  the  high  class 
trade  is  looked  to  to  keep  the  dealers  busy  during 
this  month,"  added  Mr.  Nichols. 

AUXETOPHONE  FOR  EDEN  MUSEE. 

The  Victor  Distributing  &  Export  Co.  Sell  One 
of  These  Instruments — To  be  Used  in  Con- 
nection With  the  Full  Orchestra. 


V.  W.  Moody,  for  the  Victor  Distributing  & 
Export  Co.,  New  York,  recently  equipped  the 
Eden  Musee,  famous  for  its  wax  works  collection 
and  a  favorite  pleasure  resort  for  visitors  to  the 
metropolis,  with  a  Victor  Auxetophone  to  be  used 
in  connection  with  the  lull  orchestra.  Its  in- 
stallation has  proved  a  marked  success,  and  will 
doubtless  be  a  card  for  the  V.  D.  &  E.  Co.,  and 
lead  to  other  sales. 


HTIGATION  OVER  DOUBLE-DISC. 

About  two  years  ago  A.  N.  Petit,  known  as  an 
inventor  of  talking  machine  devices,  brought 
suit  against  the  American  Graphophone  Co.,  New 
York,  for  alleged  infringement  of  his  patent.  No. 
749,092,  in  which  he  claimed  to  have  invented 
certain  improvements  for  the  making  of  double- 
face  sound  records.  The  case  has  lain  dormant 
until  November  13,  when  it  was  up  ibefore  Judge 
Cone,  United  States  Circuit  Court,  New  York 
City,  on  a  motion  by  the  defense  to  limit  the 
time  for  taking  testimony.  On  the  complainants 
agreeing  to  commence  the  examination  of  wit- 
nesses at  once  the  defense  withdrew  the  motion 
without  prejudice.  One  half  of  this  patent  was 
originally  assigned  to  F'.  M.  Prescott,  since  re- 
tired from  the  business,  and  well  known  in  the 
trade  here  and  abroad.  The  same  contention 
has  been  before  the  German  courts  for  years, 
the  decisions  rendered  being  in  favor  of  the 
Columbia  Co. 


CASE  TAKEN  TO  COURT  OF  APPEALS. 

An  appeal  has  been  taken  to  the  Court  of 
Appeals,  the  highest  tribunal  in  the  State,  from 
the  decision  of  the  Appellate  Division  of  the 
New  York  Supreme  Court,  second  department,  in 
the  memorable  case  of  the  New  York  Phono- 
graph Co.  against  S.  B.  Davega,  New  York  city, 
and  over  300  other  Edison  jobbers  and  dealers. 
The  opinion,  which  was  unanimous,  dismissing 
the  suit  for  lack  of  jurisdiction,  was  handed 
down  June  5,  and  six  months  are  given  to  file 
a  motion  for  a  review,  the  time  having  just  ex- 
pired. The  case  in  the  Federal  courts  has  not 
been  reached  on  appeal. 


WARNING  AGAINST  "DUBBERS." 

A  cautionary  circular,  warning  the  trade 
against  the  purchase  of  so-called  "dubbed"  rec- 
ords of  a  number  of  their  famous  reproductions, 
was  issued  by  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  November  21.  The  indicted  rec- 
ords are  claimed  to  be  "made  from  mother  rec- 
ords imported  from  foreign  countries." 


KOHLER  &  CHASE  CUT  RECORD  PRICES. 

(Spi'fi;il  t(i  Tlio  TalUiiis  Macliiue  WolUI.) 

San  Francisco,  Cal.,  Nov.  20,  1908. 
In  Sunday's  newspapers  Kohler  &  Chase  boldly 
announce  a  reduction  on  ten-iucli  disc  records, 
single  face,  from  sixty  cents  to  thirty-nine  cents 
retail.  They  do  not  state  whose  records  they 
are,  and  those  at  all  familiar  with  their  stock 
are  making  a  pretty  good  guess  as  to  the  name 
of  the  manufacturer  and  merchandise,  the  sale 
of  which  is  licensed  under  signed  contract.  A 
half  double  column  in  bold  type  tells  the  story. 


THE  DIAPHRAGM  IS  KING 

Everybody  Indorses  our 

WOOD  DIAPHRAGM 

for  Cylinder  Reproducers 

PRICE,  including  Cross  Head  and  Link,  $1  EACH. 

NORCROSS  REPRODUCER  WITH  WOOD  DIAPHRAGM  FOR  INDESTRUCTIBLE  RECORDS,  $5.00 

NORCROSS  PHONOGRAPH  COMPANY 

New  Lang  Building,  662  Sixth  Avenue 
==  NEW  YORK  CITY  == 


THE  TALKING  MACHINE  WORLD. 


31 


COLUMBIA  CO;S  NEW  POLICY. 

Jobbers  and  Dealers  Given  Exclusive  Selling 
Rights — Plan  a  Great  Success,  Says  Geo.  W. 
Lyie,  General  Manager  of  the  Columbia  Co. 


this  an  important  factor  in  establisliing  and 
maintaining  our  new  selling  proposition." 


The  Columbia  Phonograph  Co.,  general,  have 
recently  adopted  a  new  policy  in  connection  with 
the  sale  of  their  goods,  and  reports  from  all  over 
the  country  indicate  that  the  new  move  is  prov- 
ing very  attractive  to  jobbers  and  dealers.  In  a 
general  way,  George  W.  Lyle,  general  manager 
of  the  Columbia  Phonograph  Co.,  said:  "The 
company's  new  policy  differs  from  that  of  other 
talking  machine  manufacturers  in  that  in  estab- 
lishing jobbers  and  dealers  exclusive  selling 
rights  are  given  them,  so  that  for  the  first  time 
in  the  history  of  the  business  jobbers  and  deal- 
ers are  in  position  to  secure  for  themselves  the 
benefit  of  any  business  their  advertising,  energy- 
and  enterprise  produces  instead  of  dividing  it 
with  other  dealers  who  are  always  willing  to 
come  into  the  game  and  handle  any  line  of  goods 
after  someone  else  has  made  the  market." 

In  inquiring  for  further  particulars  of  this  ad- 
mirable arrangement,  Mr.  Lyle  spoke  more  spe- 
cifically to  The  World,  as  follows:  "The  best 
and  most  profitable  method  for  marketing  our 
product  has  never  ceased  to  be  a  live  issue  with 
us  and  we  have  devoted  much  time  to  the  prob- 
lem. Different  plans  have  baen  tried  out,  as  you 
know,  with  the  changes  and  developments  in  the 
talking  machine  trade  that  have  taken  place  in 
recent  years,  and  naturally  new  selling  methods 
have  been  recommended  from  time  to  time.  The 
result  has  been  that  about  October  last  a  definite 
policy  was  outlined  for  Columbia  jobbers  and 
dealers.  Although  simple  of  execution  it  elimi- 
nates nearly  all  the  troubles  which  the  trade 
have  complained  of  for  many  years. 

"The  plan,  warmly  approved  wherever  consid- 
ered and  which  has  led  to  the  creation  of  many 
representative  jobbers  and  dealers  in  all  parts 
of  the  country,  is  substantially  as  follows: 

"  'First. — The  appointment  of  exclusive  jobbers 
or  distributors  in  exclusive  territory.  This 
meaning  that  but  one  distributor  is  appointed 
for  a  given  territory;  to  him  are  referred  all  in- 
quiries and  orders  from  the  territory;  no  other 
jobber  is  allowed  to  sell  goods  within  the  de- 
scribed territory,  and,  further,  and  most  im- 
portant, an  agreement  is  signed  on  the  part  of 
the  jobber  himself  that  he  will  not  sell  our  prod- 
uct outside  of  the  territory  which  is  allotted  to 
him. 

'  'Second. — This  same  plan  is  extended  to  the 
dealer,  who  is  given  an  exclusive  territory  in 
which  he  has  the  exclusive  handling  of  our 
product  at  retail  in  the  territory  which  is  as- 
signed to  him.' 

"By  this  arrangement  both  the  jobber  and  the 
dealer  enjoy  the  advantages  and  business  created 
by  our  extensive  magazine  and  newspaper  adver- 
tising, as  well  as  our  other  means  of  publicity  in 
their  exclusive  territory,  and  at  the  same  time 
are  protected  against  the  establishment  of  de- 
moralizing competition  after  the  trade  has  been 
developed  by  their  energy  and  enterprise  in  any 
particular  field,  which  heretofore  has  been  one 
of  the  great  drawbacks  of  the  business. 

"Our  exclusive  policy,  as  it  may  be  termed, 
contributes  in  large  measure  to  the  success  of 
the  jobber  in  his  chosen  territory,  and  at  the 
same  time  makes  assurance  doubly  sure  that  the 
dealer's  ability  and  personal  aggressiveness  in 
the  advancement  and  increasing  sales  of  the 
Columbia  line  will  not  be  interfered  with  by  any 
one  who  merely  steps  in  and  reaps  the  benefit 
of  his  work,  and  consequently  divides  the  profits. 

"The  discontinuance  of  our  seven  and  ten-inch 
single  face  records,  which  have  been  superseded 
by  the  now  famous  double-sided  records,  with  a 
catalog  of  about  one  thousand  selections,  enables 
a  dealer  to  carry  a  full  stock  with  an  investment 
of  not  over  $200,  and  the  introduction  of  the 
Columbia  indestructible  cylinder  record  abso- 
lutely eliminates  all  loss  by  breakage  in  shipping 
and  handling,  a  no  inconsiderable  item,  and  the 
fact  that  they  can  be  used  on  any  cylinder  ma- 
chine, of  any  make  on  the  market,  without  the 
necessity  of  any  additional  attachment  has  made 


been  succeeded  by  W.  L.  Sprague,  formerly  of 
Boston,  and  more  recently  of  the  wholesale  de- 
partment in  New  York. 


CONFERENCE  OF  JOBBERS. 

New    York    Men    Hold   Meeting  and  Discuss 
Matters  of  Interest. 


THE  FAMOUS  "CONDOR"  NEEDLES. 

Big,,Demand  for  This  Product  Made  in  Aachen, 
Germany. 


A  conference  of  jobbers  in  the  Greater  New 
iork  territory  was  held  Thursday  evening,  De- 
cember 10,  at  the  office  of  the  Blackman  Talking 
Machine  Co.,  97  Chambers  street.  New  York. 
Credits,  samples  and  matters  of  personal  moment 
to  those  in  attendance  were  discussed,  warmly 
at  times.  The  session,  which  was  of  the  most 
agreeable  nature,  lasted  until  11  o'clock.  Those 
present  were:  Lou  C.  Wilber.  manager  of  the 
Regina  Co.;  S.  B.  Davega,  of  the  S.  B.  Davega 
CO.;  W.  S.  Moffat,  with  the  Victor  Distributing 
and  Export  Co.;  I.  Davega,  Jr.,  A.  H.  Jacob, 
president  of,  and  A.  W.  Barkelew,  sales  manager 
of  the  Jacot  Music  Co.;  J.  Newcomb  Blackman, 
R.  B.  Caldwell  and  George  C.  Blackman,  of  the 
Blackman  Talking  Machine  Co.,  New  York  City; 
R.  H.  Morris,  of  the  American  Talking  Machine 
Co.,  Brooklyn,  N.  Y.  All  of  these  men  are  mem- 
uers  of  the  National  Association. 


Joseph  Zimmerman,  Aachen,  Germany,  is  hav- 
ing a  splendid  trade  on  his  famous  "Condor" 
needles.  We  learn  from  a  number  of  foreign 
countries  that  the  "Condor"  needles  are  giving 
the  utmost  satisfaction  and  the  German  consum- 
ers have  expressed  themselves  in  the  strongest 
terms  of  praise  in  favoring  this  particular 
needle. 

The  talking  machine  men  of  this  country  who 
have  handled  the  "Condor"  needles,  also  join  in 
the  general  praise  accorded  this  product.  Mr. 
Zimmerman's  larger  and  well  equipped  factory 
is  rushed  with  orders. 


PHILPITT  WITH  WANAMAKER. 


NEW  MANAGER  IN  ROCHESTER. 


S.  C.  Philpitt,  for  several  years  connected  with 
the  Swisher  business  in  Philadelphia,  has  taken 
an  important  position  in  the  talking  machine 
and  small  goods  department  of  John  Wanamaker. 


M.  L.  Bardwell,  manager  of  the  Columbia  Co.'s 
store  in  Rochester.  N.  Y.,  has  been  transferred 
to  the  company's  store  in  Toledo,  O.    He  has 


The  big  department  store  of  Sibley,  Lindsay  & 
Curr  Co.,  Rochester,  N.  Y.,  have  added  a  talking 
machine  department,  and  put  in  a  full  line  of 
Victor  machines  and  records. 


IMPROVE  YOUR  SYSTEM 

AND 

INCREASE  YOVR  RECORD  SALES 

BY  USING 

THE  BLACKMAN  CYLINDER  RECORD  TRAY 

(Patent  Applied  for) 

A.  Record  Tray  "With  Record  Label  for  l^ess  Than  One  Cent 


.  The  BLACKMAN  Folding  Trays  for  Cylinder  Records  are  shipped  FLAT  and  can  be  FOLDED  into 
STRONG  TRAYS  in  a  few  seconds,  as  shown  above.  This  tray,  with  Rapke  Label,  makes  a  handsome  look- 
ing record  stock  and  a  system  you  can't  beat.  The  labels  act  as  Silent  Record  Salesman  and  the  customer 
can  point  to  the  record  he  wants  to  hear.  Adopt  this  system  and  your  sales  will  not  only  increase  but  it  will 
never  take   more   than   a   few   minutes   to   make   up  a  Record  order. 


THE   BLACKMAN    FOLDING    TRAY    USED    IN  THE  SYRACUSE  WIRE  RACKS 

enables  you  to  carry  a  large  stock  in  a  small  space,  and  also  use  the  Rapke  Label.  We  furnish  wire  racks  at  regula^ 
prices,  either  wall  or  revolving  style,  with  opening  to  accommodate  Blackman  Trays.  See  illustration  in  advertise- 
ment of  Syracuse  Wire  Works  on  page  15  of  this  issue.    Write  for  prices. 


NET  PRICES  TRAYS  ONLY 

(.Subject  to  Change.) 

Hold         Net  per  1,000.  Weight  per  1,000. 
$6.00 


No.  2.  2  Records. 

"  3.  3  Records.  7.50 

"  4.  4  Records.  9.00 

"  5.  5  Records.  10.50 

"  6.  6  Records.  12.00 


60  lbs. 
73 
87 
105 
116 


NET  PRICES  RAPKE  LABELS 

Prices  Rapke  Labels  with  Edison  numbers  and 
titles.  Domestic  Selections  No.  2  to  9721, 
which  includes  December,   1908  $3.50 

Per  month,  thereafter  (postpaid)  payable  in 
advance   12 

Columbia  Labels  (Domestic),  per  set   3.50 


Note. — Price  less  than  1,000  same  rate. 
In    deciding    FREIGHT    or    EXPRESS    refer  to 
above  weights,  and  allow  for  packing. 


r  niLEi   i3t%.a/M.E- LiKj  p^aig^  „r  Jobber 

who  writes  on  business  letterhead. 

SPECIAL  DISCOUNTS  TO  JOBBERS 


Above  prices  are  RESTRICTED  and  quoted  f.  o.  b.  New  York.  Dealers  are  requested  to  buy  through 
their  jobber  if  he  will  supply  them.    If  not  we  will  sell  direct. 


Manufactured  by 


BLACKMAN  TALKING  MACHINE  CO. 

J.  NEWCOMB  BLACKMAN,  Pres.    "THE  WHITE  BLACKMAN"       97    CHAMBERS   STREET,   NEW  YORK 


32 


THE  TALKING  MACHIKE  WORLD. 


COLUMBIA  DOUBLE -DISCS 


35c. 


5    '  * 

0  41 

COLUMBIA  ] 

*    ■       * : 
u    ■   [  ^  T) 

a  '  > 

>  i  •  -< 

UCTIBLE  1 

■  .  o 

Id  s 

CYLINDER  RECORD  /i 

THE  TALKING  MACfflNE  WORLD.  33 


We  Have  Conceded  Exclusive  Columbia 
Rights  to  539  More  Dealers  Since  Last 
Month's  Talking  Machine  World. 

Orders  and  Re-orders  from  Exclusive  Dealers  and  Jobbers 
are  Piling  in  Strong  and  Fast=And  we  are  Filling  Them ! 

There  is  no  question  of  more  present  vital  importance  to  the  talking  machine  and  record  dealer  than  that  of 
exclusive  territory  rights. 

The  Columbia  exclusive  program  has  the  unique  advantage  of  being  complete.  It  leaves  nothing  to  be  desired 
on  the  part  of  the  dealer  who  looks  to  both  disc  and  cylinder  ends  of  his  business  for  returns  on  his  investment.  It 
assures  the  dealer  of  absolute  protection.  It  gives  him  a  larger  profit  on  a  complete,  established  line  of  Double- 
Discs  at  65  cents  than  is  offered  him  in  an  incomplete  and  experimental  line  at  a  16  per  cent,  higher  price.  It  gives 
him  a  hold  on  every  owner  of  a  cylinder  machine  in  his  territory  through  the  splendid  line  of  Indestructible 
Records.    It  is  a  program  that  will  repay  looking  into. 

Here's  how  the  Double-Disc  end  of  it  sums  up  : 

You  buy  a  Columbia  Double-Disc  for  less  money  than  the  single-disc  would  cost  you. 

And  you  sell  it  for  more  money  than  that  single-disc  will  bring  you. 

And  it's  not  only  better  profit  for  you,  it's  double  value  for  the  man  you  sell  to. 

And  the  public  demand  for  Columbia  Double-Discs  is  already  the  biggest  thing  in  the  business  ! 

Here's  how  the  Indestructible  end  of  it  sums  up  : 

You  buy  a  record  you  know  will  be  eventually  sold  to  a  customer — no  loss  from  breakage,  your 
investment  is  always  secure.  It  is  not  only  safer  and  better  business  for  you  but  it  is  extra  value 
for  the  man  you  sell  to.  He  buys  records  he  can't  break  or  wear  out — records  that  have  the  finest 
tone  of  any  cylinder  records  in  the  world. 


WRITE  FOR  PARTICULARS  OF  OUR  EXCLUSIVE  DEALER  PROGRAM 

COLUMBIA 

Phonograph  Company,  Genl,  Tribune  Building,  New  York 


34 


THE  TALKING  IVIACHINE  WORLD. 


RECORDS  OF  KAISER'S  TALKS. 

Dr.  Scripture  Denies  Tliat  Germany  Has  Re- 
called Phonograph  Records  of  Ruler's  Voice 
— Just  What  Wilhelm  Said — Philosophized 
on  Religion  and  Paid  Tribute  to  Frederick 
the  Great — Three  Records  Here. 


The  dispatches  from  Berlin  and  Washington 
that  the  German  Government  is  anxious  to  call 
in  and  destroy  phonographic  records  of  the  voice 
of  the  Kaiser  made  hy  Dr.  E.  W.  Scripture,  of 
87  Madison  avenue,  did  not  cause  much  concern 
to  Dr.  Scripture  this  week. 

Dr.  Scripture  was  for  twelve  years  director  of 
the  psychological  laboratory  at  Yale  University, 
and  he  has  heen  a  profound  student  of  the  prob- 
lem of  the  analysis  of  vocal  sounds.  He  took  the 
records  of  the  Kaiser's  voice  for  future  reference, 
caring  more  for  the  actual  tones  of  the  voice 
than  for  the  sentiments  expressed. 

"If  there  has  been  any  effort  on  the  part  of 
the  German  Government  to  get  back  these  rec- 
ords," he  said,  "I  know  nothing  of  it.  I  would 
be  consulted  in  such  case,  I  believe.  The  rec- 
ords are  here  and  were  given  to  us  to  keep,  and 
they  are  safely  filed  away." 

Dr.  Scripture  said  that  be  made  five  sets  of 
records  of  the  Kaiser's  voice.  No  other  records 
or  reproductions  of  records  exist.  One  of  these 
is  now  preserved  in  the  Smithsonian  Institution, 
another  in  the  Congressional  Library,  and  a 
third  in  Yale  University.  The  other  two  have 
been  kept  by  the  Kaiser. 

The  first  record  was  an  original  composition 
of  philosophical  and  moral  tone.  It  was  spoken 
into  the  phonograph  in  German.  A  translation 
by  Dr.  Scripture  printed  in  The  Century  Maga- 
zine is  as  follows: 

"Be  brave  in  adversity.  Do  not  strive  for 
what  is  unattainable  or  worthless;  be  content 
with  each  day  as  it  comes;  look  at  the  good  side 
of  everything;  take  pleasure  in  nature  and  ac- 
cept your  fellow-men  as  you  find  them.  For  a 
thousand  bitter  hours  comfort  yourself  with  a 
single  happy  one;  in  effort  and  deed  always  do 
your  best,  regardless  of  reward.  He  who  can  do 
this  will  be  fortunate,  free,  and  independent; 
the  days  of  his  life  will  always  be  happy  ones. 
He  who  is  distrustful  does  wrong  to  others  and 
injures  himself.  It  is  our  duty  to  consider  every 
person  good  as  long  as  he  does  not  prove  the 
contrary. 

"The  world  is  so  large,  and  we  human  beings  so 
small,  that  everything  cannot  center  in  us  alone. 
Even  when  something  injures  us  or  something 
hurts  us,  who  can  know  but  that  it  is  necessary 
for  the  benefit  of  the  whole  creation?  Every- 
thing in  the  world,  whether  good  or  otherwise, 
is  the  work  of  the  great,  wise  will  of  the  Al- 
mighty  and  All-knowing   Creator,   though  we 

RECORD  EXPERT  WANTS  POSITION 

Expert  master  record  maker  (cylinder)  with 
17  years'  experience,  is  open  for  engagement. 
Can  take  full  charge.  Has  up-to-date  recording 
method.  Thorough  mechanic.  Address  Expert, 
care  Chicago  OflBce  Talking  Machine  World,  156 
Wabash  Ave. 

POSITION  WANTED  BY  REPAIR  MAN 

Repair  man,  thoroughly  experienced  and  re- 
sourceful, on  all  machines.  At  liberty  Dec.  21. 
Address  R.  C,  care  Chicago  Office  Talking  Ma- 
chine World,  156  Wabash  Ave. 

^nBARGAirTSTENVELOPES 

For  Sale. — Record  envelopes  eight-inch  size, 
extra  strong,  %1  per  thousand.  Quantities  as  de- 
sired, cash.  Address  Record  Envelopes,  314  Wil- 
loughby  Building,  Chicago. 

Experienced  Outside  Salesman,  who  made  the 
mistake  of  his  life,  by  getting  into  another  line, 
wants  to  get  back  to  the  talking  machine  busi- 
ness. Will  go  to  any  part  of  the  world.  Ad- 
dress WICK,  care  Talking  Machine  World,  1 
Madison  Ave.,  New  York,  V.  S.  A. 


petty  creatures  may  not  be  able  to  understand  it. 
Everything  in  the  world  is  exactly  as  it  must  be, 
and  whatever  it  may  be,  the  good  is  always  the 
will  of  the  Creator." 

The  second  cylinder  took  the  record  of  the 
beginning  of  a  speech  delivered  by  the  Kaiser  at 
the  unveiling  of  a  monument  to  Frederick  the 
Great.  Part  of  Dr.  Scripture's  translation  of 
this  follows: 

"A  hundred  and  fifty  years  ago  Frederick  the 
Second — already  termed  the  Great  by  his  con- 
temporaries— had  collected  a  large  part  of  his 
army  at  Doeberitz,  in  order  to  exercise  and  steel 
them  for  the  desperate  struggles  which  his  pene- 
trating vision  foresaw.  The  period  of  prepara- 
tion seemed  to  him  so  important  that  he  was  not 
afraid  to  trust  his  troops  to  the  guidance  of  his 
trained  field  marshals.  Working  incessantly, 
and  forgetting  no  detail  even  in  the  midst  of  his 
large  plans,  the  great  soldier-king  developed  his 
regiments  for  the  difficult  problems  of  the  Seven 
Years'  War  just  breaking  out,  and  formed  be- 
tween himself  and  his  soldiers  the  personal  ties 
that  incited  the  latter  to  their  utmost  efforts, 
while  he  imparted  his  own  spirit  to  his  generals, 
and  so  laid  the  basis  for  the  incomparable  suc- 
cess that  culminated  in  the  victorious  conquest 
of  a  world  in  arms  conspiring  against  him. 
Never  should  we  forget  these  achievements, 
never  the  names  of  the  heroes  of  that  glorious 
age." 

Dr.  Scripture  said  furthermore,  "that  he  had 
originally  intended  to  take  records  of  the  voices 
of  other  rulers  and  had  expected  to  make  a  rec- 
ord of  the  voice  of  the  Pope  along  with  them. 
He  abandoned  this  plan,  however,  as  he  was  so 
beset  by  talking  machine  manufacturers  that  he 
was  unable' to  confine  himself  absolutely  to  his 
scientific  studies." 


WURLITZER  CO.  EXTEND  LEASE 

Of  Their  Chicago  Quarters — Will  Occupy  the 
Upper  Floors  as  Soon  as  Tenants  Vacate — 
This  Will  Relieve  the  Congestion  Felt  for 
Some  Time. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111,,  Dec,  9,  1908. 

The  Rudolph  Wurlitzer  Co.  have  made  a  new 
arrangement  with  Frederick  Fischer  by  which 
its  20-year  lease  of  the  property  at  266-268  Wa- 
bash avenue  has  been  extended  for  a  term  of 
80  years,  making  it  a  100-year  lease.  The 
original  lease  covered  the  period  from  May  1, 
1906.  to  April  30,  1926.  and  included  the  entire 
five-story  building  on  the  premises,  fronting  51 
feet  with  a  depth  of  172  feet.  It  called  for  a 
rental  of  $1,000  a  month,  the  lessee  to  pay  all 
taxes  in  addition.  Under  the  terms  of  the  ex- 
tension, the  lessee  is  to  pay  a  net  annual  rental 
of  $13,000  from  the  first  day  of  November  last 
in  monthly  installments  of  $1,083.  and  is  also 
required  to  rent  within  fifteen  years  from  May 
1,  1906,  at  its  own  expense  a  new  building  to 
cost  not  less  than  $150,000,  The  annual  rent  of 
$13,000  is  4  per  cent,  on  $325,000,  or  the  rate  of 
about  $6,350  a  front  foot.  The  Board  of  Review 
value  the  property  at  $306,675,  $30,000  being  for 
the  building  and  $276,675  for  the  ground. 

As  will  be  noticed  the  company  is  not  obliged 
by  the  lease  to  have  a  new  building  constructed 
until  1921,  and  in  all  probability  this  will  not  be 
done  for  a  number  of  years.  While,  of  course, 
they  will  carry  their  own  pianos  here  as  well 
as  in  Cincinnati,  as  soon  as  the  factory  at  Tono- 
wanda,  N.  Y.,  can  turn  them  out  in  sufficient 
quantites,  this  will  not  be  for  several  months. 
It  can  be  stated  positively  that  no  definite  deci- 
sion has  been  reached  as  to  the  matter  of  estab- 
lishing a  general  piano  department  here,  although 
this  is  a  future  possibility.  In  the  meantime 
the  business  of  the  Chicago  house  along  the 
present  lines  has  increased  to  such  an  extent 
as  to  make  increased  space  absolutely  necessary. 
This  will  be  done  when  the  leases  of  the  tenants 
now  occupying  the  third  and  fourth  floors  of  the 
building  expire,  which  will  be  on  May  1,  The 
company  will  then  convert  these  floors  to  their 
own  use,  as  well  as  the  first  and  second  floors 
now  occupied.   This  will  serve  to  relieve  the  con- 


gestion on  the  second  floor,  where  the  company's 
automatic  instruments  and  wholesale  small  goods 
department  are  both  crowded  for  room,  and  will 
also  enable  them  to  move  the  wholesale  talking 
machine  department,  now  at  338  Wabash  avenue, 
back  to  their  own  building.  It  is  needless  to 
say  that  to  Manager  E.  H.  Uhl  is  due.  in  large 
measure,  the  rapid  advancement  of  the  com- 
pany's interest  in  Chicago  and  the  West. 


PROGRESS  MADE  IN  A  CENTURY. 


Why  It  Is  a  Privilege  to  be  Living  in  This  Age 
Set  Forth  Very  I  Hum  inati  vely  by  John  K.  Le 
Baron  in  a  Recent  Issue  of  The  Evening 
World, 


It  is  a  great  privilege  to  be  alive  to-day: 

The  twentieth  century  offers  more  to  the  poor 
man  than  the  eighteenth  offered  to  the  rich. 

From  the  days  of  Adam  to  the  days  of  Wash- 
ington was  a  slow  journey. 

From  the  days  of  Washington  to  the  present 
has  been  an  era  of  magic. 

The  age  of  miracles  is  not  past. 

It  was  a  journey  of  many  centuries  from  the 
savage  in  his  dugout  to  the  launching  of  Fulton's 
first  steamlKiat,  the  Clermont. 

The  Clermont  to-day  would  be  a  joke. 

But  it  set  the  pace  for  the  marvellous  speed 
progress  of  the  century. 

The  Lusitania  traces  its  ancestry  to  the  Cler- 
mont, and  even  beyond,  to  the  little  Burlington 
steamboat  of  John  Pitch. 

The  United  States  had  had  seven  Presidents  be- 
fore any  one  ever  rode  in  a  railway  coach. 

It  was  during  the  administration  of  Andrew 
Jackson  that  The  Best  Friend,  the  first  American- 
built  locomotive  to  see  actual  service,  made  its 
memorable  run  in  South  Carolina. 

With  that  event  speed  became  the  watchword 
of  progress. 

The  year  1844  saw  the  birth  of  the  telegraph. 
That  invention  gave  wings  to  thought. 

For  untold  ages  the  worM  had  known  no  means 
of  communication  faster  than  the  horse. 

The  birth  of  the  nineteenth  century  was  coeval 
with  the  beginning  of  the  age  of  invention. 

In  the  scale  of  possibilities  an  hour  came  to 
mean  more  than  days  had  meant. 

Did  the  magic  of  India  ever  rival  that  achieve- 
ment? 

Twelve  years  after  the  railroad  came  the  tele- 
graph. 

The  miracle  of  Morse  made  the  railway  seem 
slow. 

It  brought  distant  cities  within  a  minute  of 
one  another. 

Was  ever  such  another  miracle  performed  by 
man. 

The  railway  and  the  telegraph  wrought  com- 
mercial revolution. 

Methods  were  changed. 

The  civilized  world  experienced  a  great  awaken- 
ing. 

Thirty-three  years  after  the  telegraph  came  the 
telephone. 

Wonders  were  multiplying. 

As  an  inventive  marvel  the  phonograph  rivals 
the  more  practical  inventions  of  that  century  of 
Cooper,  a  Morse,  a  Gray,  a  Bell  and  an  Edison. 

All  Americans  but  one. 

It  is  a  great  privilege  to  live  in  the  twentieth 
century. 

Could  men  have  foreseen  events  it  would  have 
been  a  disappointment  to  have  lived  in  the  slow- 
going  eras. 

We  hardly  appreciate  how  much  a  day  has  to 
offer  in  this  age. 

The  nineteenth  century  left  a  marvellous  foot- 
print on  the  sands  of  time. 


C.  C.  HAWES  THE  PUKCHASER. 


C.  C.  Hawes  has  purchased  the  talkin<;  ma- 
chine department  of  the  Staples  Piano  &  Music 
Co.,  Portland,  Me, 


There  must  be  earnestness  and  sincerity  in  all 
you  do  and  say  in  making  a  sale. 


THE  TALKING  MACHINE  WORLD. 


35 


TIMELY  TALKS  ON  TIMELY  TOPICS 


foreign,  a  wider  and  more  profitable  market  will 
be  one  outcome  of  this  radical  change  in  the 
future  policy  of  the  National  Co. 


Once  more  the  apparently  interminable  copy- 
right controversy  is  before  Congress  again.  What 
will  be  the  outcome  no  one  seems  to  be  in  a 
position  to  know  or  even  venture  a  prediction 
carrying  much  weight.  Elsewhere  the  work  of 
the  Berlin  Copyright  Congress  is  reviewed  and 
commented  upon  by  a  competent  authority  from 
the  talking  machine  point  of  view,  and  what  the 
law-makers  at  the  national  capital  will  be  urged 
to  do  in  respect  to  this  trade.  A  new  bill  has 
been  prepared  by  Chairman  Currier,  of  the  House 
Paitents  Committee,  which  was  considered  De- 
cember 12.  No  action  is  expected  before  the 
holidays,  and  what  will  occur  in  the  remaining 
days  of  the  short  session  is  in  the  realm  of  doubt, 
with  a  strong  probability  that  the  opposition  of 
the  record  and  automatic  musical  instrument 
manufacturers  will  be  so  strenuous  as  to  compel 
the  laying  over  of  any  inimical  copyright  meas- 
ure to  the  next  or  Sixty-first  Congress,  that  con- 
venes in  December,  1909. 


any  time,  and  their  originator  may  rest  assured 
he  will  find  the  trade  in  a  receptive  mood. 


A  double-horn  proposition,  in  connection  with 
their  Edison  line,  is  a  novel  selling  plan  intro- 
duced by  Babson  Bros.,  Chicago.  The  price  does 
not  conflict  with  the  established  figure  of  the 
Edison  equipment,  and  has  proven  a  big  business 
"puller,"  especially  in  agricultural  communities. 
As  may  well  be  paraphrased  in  this  connection, 
"A  little  ingenuity  now  and  then  is  just  the  thing 
for  the  talker  men"  when  sales  are  in  question. 


The  new  company  referred  to  in  last  month's 
World  as  being  incorporated  with  a  capital  of 
over  $1,000,000,  to  manufacture  and  market  a 
reproducing  point,  was  not  mentioned  in  a  spirit 
of  sarcasm.  Far  from  it.  The  World  simply 
spoke  of  the  enterprise  as.  one  whose  reputed 
magnitude  of  capital  appeared  out  of  proportion 
to  the  reputed  work  in  hand.  The  concern  in 
question,  who  still  decline  to  wholly  reveal  their 
intentions  on  account  of  pending  foreign  patents, 
claim  to  have  invented  a  method  of  recording 
and  reproducing  sound  entirely  new  and  abso- 
lutely different  from  the  practices  and  processes 
now  in  vogue.  In  other  words,  they  are  san- 
guine the  present  sound-box  will  be  an  archaic 
device  when  their  inventions  are  given  to  the 
world.  If  such  is  really  the  case,  the  sooner  the 
mysterious  veil  now  concealing  this  wonder  is 
removed  the  better.  No  one  doubts  that  further 
and  valuable  developments  may  be  looked  for  at 


Mme.  Schumann-Heink  in  an  interview  with 
the  reporter  of  a  Berlin  paper,  stated  that  she 
did  not  consider  New  York  the  chief  city  ol 
American  art  appreciation,  that  "it  is  in  the  inte- 
rior of  the  United  States  where  the  real  enthu- 
siasm is  to  be  found."  For  instance,  she  noted 
more  enthusiasm  at  Norway,  Mich.,  where  work- 
men willingly  paid  from  one  to  three  dollars  a 
seat  than  in  the  city  audiences,  with  their  direc- 
toire  gowns  and  jewels.  Speaking  of  the  sums 
paid  first-class  artists  she  said  that  there  was 
some  exaggeration  in  this  connection.  She  ad- 
mitted, however,  that  her  130  concerts  in  the 
United  States  in  1907  brought  her  $1,000  each, 
while  she  received  $30,000  for  100  songs,  which 
she  sang  for  the  Victor  Talking  Machine  Co. 


On  returning  from  Europe  last  month,  Paul 
H.  Cromelin,  vice-president  of  the  Columbia 
Phonograph  Co.,  General,  had  this  to  say  about 
the  situation  abroad: 

"The  talking  machine  business  is  exceedingly 
quiet  in  Great  Britain  and  Germany.  In  the 
latter  country  the  competition  is  fierce  almost 
beyond  belief.  Europe  has  felt  our  depression 
here  keenly,  and  in  Germany,  which  has  sent 
enormous  quantities  of  goods  to  the  United 
States  annually,  the  decrease  of  exports  during 
the  past  year  has  been  so  tremendous  as  to  cause 
alarm.  We  are  the  great  market  of  the  world, 
the  most  liberal  buyers  and  consumers  on  the 
globe,  consequently  foreign  manufacturers,  pro- 
ducers and  workers  are  so  dependent  on  us  that 
any  business  disturbance  in  this  country  affects 
them  more  than  they  ever  dreamed  was  possible. 
The  election  of  Taft  to  the  Presidency,  which 
means  the  return  of  normal  conditions  and  per- 
manent prosperity,  has  given  satisfaction  abroad." 


The  official  statement  emanating  from  the 
National  Phonograph  Co.,  the  details  of  which 
appear  on  another  page  of  The  World,  regard- 
ing the  discontinuance  of  their  record  factories 
in  Europe  and  the  reasons  therefor  will  be  read 
with  interest  by  the  foreign  trade.  It  is  a  move 
fraught  with  the  greatest  importance,  and  will 
doubtless  lead  to  a  readjustment  of  the  company's 
business  abroad  that  will  inure  greatly  to  their 
advantage,  besides  guaranteeing  the  public  a 
vastly  improved  product.  As  American-made 
goods  command  a  readier  sale  as  against  the 


The  name  "Amberol,"  given  to  the  new  4-min- 
ute  Edison  record,  was  not  born  until  July,  and 
is  therefore  only  a  little  over  five  months  old. 
It  has  been  before  the  trade  since  August  and 
before  the  public  only  since  October  1.  In  that 
short  time,  however,  it  has  become  known  in  the 
remotest  parts  of  the  United  States  and  Canada, 
and  scarcely  a  phonograph  owner  in  those  coun- 
tries does  not  know  already  that  the  Amherol 
record  is  the  newest  product  of  the  Edison  or- 
ganization. The  name  already  has  a  money 
value  equal  to  a  small  fortune  and  promises  in 
the  future  to  he  one  of  the  most  valuable  assets 
of  the  National  Phonograph  Co.,  just  as  the 
names  Sapolio,  Uneeda,  Pearline,  etc.,  are  worth 
millions  to  the  companies  controlling  them.  The 
name  Amberol  is  this  month  being  placed  before 
the  British  public,  and  within  three  months  more 
it  will  be  a  household  word  in  every  country 


MR.  DEALER: 

The  FIBRE  NEEDLE  offers  you  an  opportunity  to 
reach  an  entirely  new  class  of  customers — the  kind  that  want 
music — real  music — soft,  sweet  and  mellow  music. 

There  is  a  touch  of  refinement  and  delicacy  about  the 

FIBRE  NEEDLE 

that  appeals  to  the  lover  of  good  music — the  critic  and  the 
artist. 

Why  not  reach  for  this  class  ? 

Your  jobber  will  supply  your  wants;  if  not,  write  direct 
to  us. 


B.  &  H."  FIBRE  MFG.  CO. 

208  E.  KINZIE  STREET  CHICAGO,  ILL. 


36 


THE  TALKING  MACHINE  WORLD. 


wiere  the  Edison  Phonograph  is  known.  What 
a  testimony  all  of  this  is  to  the  thoroughness 
and  value  of  organization  and  advertising!  A 
perfect  trade  organization  backed  by  the  expen- 
diture of  a  comparatively  small  sum  of  money 
has  in  four  months  taken  an  unknown  word,  ap- 
plied it  to  a  new  product  and  made  both  itself 
and  the  product  known  to  millions  of  people. 
It  will  be  interesting  to  the  trade  to  know  that 
the  word  "Amberol"  was  originated  by  no  less 
a  person  than  Thomas  A.  Edison.  The  name  he 
suggested — ^"Amberol" — won  out  over  a  large 
number  of  others  that  weie  suggested  by  his  as- 
sociates in  the  laboratory  and  the  oflBcers  and 
employes  of  the  Edison  works. 


The  exigencies  of  the  export  trade  often  call 
for  novel  expedients  to  successfully  meet  emer- 
gencies. For  example,  the  majority  of  Chinese 
dealers  or  factors  are  not  always  competent  to 
write  out  their  orders  for  records;  or,  not  hav- 
ing the  essential  chirographic  implements  at 
hand,  are  not  in  a  position  to  make  their  wants 
clearly  understood  by  the  wholesaler  or  jobber. 
To  overcome  this  diflBculty  the  Columbia  Phono- 
graph Co.,  General,  had  a  special  order  blank 
made  up,  the  Chinese  characters  being  "brushed" 
in  by  the  Japanese  attache  of  their  foreign  de- 
partment. The  worli  was  done  entirely  by  hand 
and  occupied  a  month  in  its  completion. 


In  size  the  original  copy  is  4%  x  2%  feet,  and 
is  marvelous  in  its  execution.  This  has  been 
reduced  to  a  sheet  9  x  12  inches,  and  lists  650 
records.  There  are  four  lines  of  description  to 
each  selection.  The  first  gives  the  number;  the 
second,  whether  the  record  is  that  of  a  male 
voice  imitating  a  female;  third,  if  a  male  voice; 
fourth,  if  vocal  or  instrumental.  The  merchant 
can  read  if  not  write,  and  having  these  blanks 
supplied  him  by  the  company,  he  can  make  out 
his  order  easily  and  quickly  by  checking  off  the 
number  as  well  as  the  character  of  the  record 
he  wants.  This  blank  solved  a  vexing  problem 
and  is  regarded  not  only  as  a  happy  conception, 
but  commercially  of  great  value.  The  original 
has  been  framed  and  hangs  in  the  office  of  Ed- 
ward N.  Burns,  manager  of  the  Columbia  Co.'s 
export  department. 


Trouble  was  also  encountered  in  the  selection 
of  colors  for  record  labels.  When  first  entering 
the  Chinese  field,  and  probably  inspired  by  the 
gorgeousness  of  the  imperial  banner  with  its 
great  dragon,  yellow  was  chosen,  and  considered 
a  brilliant  idea.  On  making  inquiry  it  was  as- 
certained that  the  use  of  yellow,  excepting  by  the 
reigning  family,  was  prohibited  by  royal  edict; 
in  short,  this  color  found  in  the  possession  of 
other  than  the  privileged  class  merited  death. 
Red  was  substituted,  and  then  there  was  no  ob- 
jection. In  Siam  white  is  sacred  to  the  dead, 
and  if  it  had  been  employed  as  a  label,  not  a 
Siamese  would  have  touched  a  record.  Numerous 
other  peculiarities  in  this  regard  were  revealed 
as  one  country  after  another  in  the  Orient  was 
entered,  and  the  labels  had  to  be  colored  in  ac- 
cordance with  traditional  customs  and  preju- 
dices. 


What  is  termed  a  "Certificate  for  Victor  Goods" 
has  been  originated  by  Arthur  D.  Geissler,  presi- 
dent and  general  manager  of  the  Talking  Ma- 
chine Co.,  Chicago,  for  a  Christmas  gift.  To  be 
sure,  an  order  for  goods  current  during  the  holi- 
day season  is  as  old  as  the  hills,  so  to  speak. 
It  relieves  the  donor  of  choosing  what  may  prove 
undesirable  articles,  and  the  worry,  anxiety  and 
time  inseparable  from  this  by  no  means  agree- 
able task.  Well,  Mr.  Geissler  has  made  a  vast 
improvement  In  the  form,  style  and  appearance 
of  this  Christmas  blank  order,  which  permits 


the  recipient  to  buy  his  Victor  machine  and  rec- 
ords at  his  leisure  and  according  to  his  own 
taste  and  judgment  by  presenting  it  to  any  Vic- 
tor dealer  it  may  be  drawn  on.  Mr.  Geissler's 
blank  is  about  8  x  Zy^  inches,  printed  in  orange- 
colored  ink,  and  with  its  heavy  border,  has  the 
substantial  resemblance  to  a  bond;  in  other 
words,  like  "real  money."  At  any  rate,  this 
method  of  remembering  friends  during  the  festal 
season  with  machines  or  records — the  price  in 
advance,  of  course — acceptable  and  elegant  gifts 
to  everybody,  has  few  equals  for  convenience  and 
satisfaction.  Dealers  who  have  seen  the  Geissler 
Christmas  certificate  pronounce  it  a  winner,  and 
are  adopting  it  in  its  entirety  or  something  simi- 
lar.   It  is  to  be  recommended. 


McWilliams  is  an  enthusiastic  young  man  and  a 
fine  salesman. 


A  new  line  of  machines  and  disc  records  will 
be  introduced  to  the  trade  probably  next  month, 
if  not  earlier.  The  machines  are  made  abroad, 
with  the  records  manufactured,  or  at  least 
pressed,  in  the  United  States,  and  the  sound 
wave  or  line  is  undulating  or  vertical,  or  what 
is  sometimes  designated  the  "up-and-down  cut," 
such  as  is  used  on  cylinder  records.  The  sap- 
phire reproducing  point  is  employed.  The  manu- 
facturers avow  these  goods  confiict  with  neither 
the  Berliner  nor  Jones  patents,  and  therefore  are 
entitled  to  enter  the  American  market  free  and 
untrammeled,  in  so  far  as  litigation  may  be 
feared. 


CHICAGO  PIONEER  DIES. 

Father  of  Local  Regina  Manager  Passes  Away 
— Came  to  Western  Metropolis  in  1850. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  III.,  Dec.  5,  1908. 
Maximian  Faber,  father  of  M.  J.  Faber,  Chi- 
cago manager  for  the  Regina  Co.,  died  at  his  resi- 
dence in  this  city  on  November  28  of  ulceration 
of  the  stomach.  The  deceased  was  67  years  of 
age  and  one  of  the  pioneers  of  Chicago,  having 
come  here  from  Treves,  Germany,  his  birthplace, 
about  1850.  At  the  funeral  services  at  St.  Fran- 
cis Church  yesterday  morning  solemn  high  mass 
was  celebrated  and  the  ceremony  was  partici- 
pated in  by  Revs.  Peter  and  William  Faber,  sons 
of  the  deceased,  and  the  Rev.  Father  Thiele. 
Fifty  clergymen  were  present.  The  burial  was 
at  St.  Boniface  Cemetery. 


McWILLIAMS  APPOINTED  MANAGER 

Of  the  Wholesale  and  Retail  Talking  Machine 
Department  of  the  E.  E.  Forbes  Piano  Co. 
of  Birmingham,  Ala. 


(Special  to  The  Talliing  Machine  World.) 

Birmingham,  Ala.,  Dec.  8,  1908. 

J.  W.  Lewis,  who  has  been  manager  of  the 
wholesale  and  retail  talking  machine  depart- 
ment of  the  E.  E.  Forbes  Piano  Co.,  has  resigned 
his  position  and  will  be  connected  with  one  of 
the  prominent  coal  companies,  purchasing  an  in- 
terest in  the  business  and  assuming  the  title  of 
secretary  and  treasurer. 

Mr.  Lewis  was  succeeded  by  Bruce  R.  Mc- 
Williams, who  has  been  connected  with  the  E.  E. 
Forbes  Piano  Co.  for  several  years  past  as  head 
salesman  in  the  department.  He  has  also  had 
wide  experience  as  a  talking  machine  man,  hav- 
ing been  connected  with  other  distributers  be- 
fore going  with  the  Forbes  people. 

The  E.  E.  Forbes  Piano  Co.  are  extensive  dis- 
tributers of  talking  machines,  being  jobbers  for 
l)oth  the  Victor  Co.  and  the  Columbia.  They 
also  operate  large  stores  at  Montgomery,  Mobile, 
Anniston,  Memphis,  Jackson,  Rome,  Ga..  and 
Jackson,  Miss.  The  future  of  the  department  is 
looked  forward  to  with  much  interest,  as  Mr. 


The  "MELLO-TONE" 

is  the  only  PERFECT  ATTACHMFNT  for  modifying 
and  regulating  the  volume  of  sound  on  any  style  or  size 
of  TALKING  MACHINE  or  PHONOGRAPH. 

Produces  Natural  Tone 

Makes  Talking  Machines  More  Musical 


PRICE  $1.00  EACH 

Manufactured  by 

THE   MELLO-TONE  CO. 

SPRINGFIliLD,  MASS. 
New  York  Office  and  Export  Deportment 

92  Beaver  Street,  New  York,  U.  S.  A. 


GEORGE  N.  NISBETT  RESIGNS. 

(Special  to  The  TalliiDg  Macliiue  World,  i 

Chicago,  111.,  Dec.  9,  1908. 

George  N.  Nisbett,  manager  of  the  wholesale 
talking  machine  department  of  Babson  Bros., 
has  resigned.  Mr.  Nisbett  is  one  of  the  best 
known  Edison  men  in  the  country  and  was  man- 
ager of  the  Chicago  office  of  the  National  Phono- 
graph Co.  up  to  the  time  of  its  discontinuance  in 
1906,  when  he  went  with  Babson  Bros,  and 
opened  their  wholesale  department.  Mr.  Nisbett 
has  several  propositions  under  consideration  and 
will  probably  close  with  one  of  them  very 
shortly.  Babson  Bros,  have  not  as  yet  appointed 
a  successor. 


FAILURES  DECREASING. 

Business  Mortality  Still  Above  the  Normal,  but 
Liabilities  Growing  Less. 


The  commercial  failures  in  the  United  States 
for  November  as  compared  with  the  came  month 
in  the  previous  year  show  a  larger  falling  off 
in  the  total  of  defaulted  indebtedness  than  in 
the  number  of  commercial  fatalities.  According 
to  the  statistics  compiled  by  R.  G.  Dun  &  Co., 
there  were  1,120  commercial  failures  last  month, 
involving  112,999,912.  In  the  corresponding 
month  of  1907  there  were  1,180  failures  with  a 
defaulted  indebtedness  of  $17,637,011. 

In  addition  to  this  improvement  in  commercial 
failures  there  was  also  a  decrease  in  banking 
losses,  ten  suspensions  this  year  for  $863,181, 
comparing  with  thirty  similar  failures  last  year, 
when  the  amount  involved  was  $9,144,225.  Manu- 
facturing failures  were  273  in  number  and 
$5,277,420  in  amount,  against  305  similar  de- 
faults last  year,  when  the  amount  involved  was 
?10,927,598.  Trading  failures  were  799,  against 
S40  last  year,  and  liabilities  of  $5,731,104  com- 
pared witli  $5,640,065.  In  the  third  division  alone 
does  there  appear  any  material  increase  over 
last  year's  losses,  4S  failures  for  $1,591,388  com- 
paring with  thirty-five  for  $1,069,348.  This  in- 
crease was  due  to  one  or  two  speculative  failures, 
one  brokerage  house  making  the  entire  difference. 

Dun  says  the  shock  experienced  a  year  ago 
was  much  too  severe  to  be  quickly  overcome,  and 
there  are  still  indications  that  the  aftermath  is 
keeping  the  insolvency  returns  above  normal. 
That  there  is  reason  for  encouragement  is 
found  in  the  gradual  improvement,  however,  lia- 
bilities of  failures  in  November  being  smaller 
than  in  any  month  of  the  last  year. 


GREAT  EXPORT  TRADE. 


The  export  department  of  the  Columbia  Phono- 
graph Co.,  General,  was  never  so  busy  as  at  the 
present  time,  to  quote  the  language  of  Edward 
N.  Burns,  the  Chesterfieldian  manager.  Several 
unusually  large  orders  for  South  America  and 
China  for  double-faced  disc  and  Indestructible 
pressing  factory  of  the.  plant  at  Bridgeport, 
Conn.,  running  night  and  day.  The  office  force 
under  Mr.  Burns  has  been  augmented  this  month 
in  order  to  cope  with  the  pressure  of  business. 
The  new  foreign  catalog  is  being  rushed  to  com- 
pletion. 


The  December  list  of  Zonophone  double-side 
records  are  twenty-five  in  number.  As  they 
are  aptly  described,  "two  songs  with  but  a  single 
disc."  The  Universal  Talking  Machine  Mfg.  Co., 
Newark,  N.  J.,  claim  "no  other  record  at  any 
such  price  enjoys  the  established  reputation  for 
supreme  quality,  musical  or  technical,  as  Zono- 
phone records.  Their  artistic  interpretation  of 
music,  extraordinary  clarity  of  natural  tone, 
smooth  freiMlom  from  scratching,  extra  length 
and  long  wear  are  all  featured  in  the  double 
discs."  As  long  as  the  public  demands  them, 
the  company  will  also  continue  to  manufacture 
single-siilo  records  at  the  new  list  price  of  50 
cents. 


THE  TALKING  MACHINE  WORLD. 


37 


TARIFF  ON  TALKING  MACHINES. 

Geo.  W.  Pound  Makes  a  Plea  for  Maintaining 
Existing  Rate  of  45  Per  Cent,  on  Taltcing  iVla- 
chines,  Records  and  Automatic  Instruments. 


(  Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Dec.  9,  1908. 
George  W.  Pound,  an  attorney  of  Buffalo, 
N.  Y.,  who  represented  the  Edison  Phonograph 
Works  and  the  National  Phonograph  Co.,  Orange, 
N.  J.,  also  the  Rudolph  Wurlitzer  Co.,  Cincinnati, 
O.,  and  the  Rudolph  Wurlitzer  Mfg.  Co.,  and  the 
De  Kleist  Instrument  Co.,  North  Tonawanda, 
N.  Y.,  on  Monday,  appeared  before  the  Ways  and 
Means  Committee  of  the  House  of  Representa- 
tives, who  are  giving  hearings  on  the  revision  of 
the  tariff  law  and  the  administrative  act.  He 
argued  to  have  the  existing  rate  of  45  per  cent, 
ad  valorem  retained  on  talking  machines,  rec- 
ords and  parts  thereof,  as  well  as  automatic  in- 
struments. 

It  was  stated  that  talking  machines,  records, 
masters,  matrices,  needles,  came  in  not  as  musi- 
cal instruments,  but  as  manufactured  articles,  at 
45  per  cent,  ad  valorem.  Mr.  Pound  had  very 
little  to  say  about  the  talking  machine  industry, 
admitting  frankly  that  his  "particular  education 
along  that  line  has  been  along  other  classes  of 
instruments  rather  than  on  the  phonograph." 
He  said,  however,  in  answering  queries  by  the 
committeemen,  that  the  "patents  on  the  phono- 
graph have  expired,  so  far  as  they  amount  to 
anything,  although  there  are  patents  on  some 
particular ,  minor 'details  which  do  not  interfere. 
*  *  *  There  is  nothing  basic  in  the  patents 
on  any  of  them." 


NEWS  FROM  THE  EMERALD  ISLE. 

New  Tall<ing  IVIacliine  Salon  in  Belfast — ^S.  W. 
Dixon  a  Visitor — Other  Items. 


(Special  to  The  Talking  iMachine  World.) 

Belfast,  Ireland,  Dec.  3.  1908. 

"Beethoven  House"  is  the  nomenclature  of  a 
new  gramophone  salon  in  Belfast.  Its  proprietor. 
Mr.  H.  B.  Phillips,  is  an  honoraJble  trader  of  pro- 
nounced urbanity  and  a  gentleman  in  every  sense 
of  the  word.  To  him  our  citizens  are  indebted 
for  fetching  to  Belfast  some  of  the  world's  most 
famous  artistes. 

Smyth  &  Co.,  Donegall  street,  Belfast,  are  do- 
ing a  steady  business  in  gramophones  and  zono- 
phones. 

That  flourishing  firm.  The  Gramophone  Co., 
London,  exhibited  during  the  last  week  of  Octo- 
ber a  complete  range  of  their  latest  instruments 
at  Dublin.  Invitations  were  issued  to  all  their 
Irish  dealers  and  the  result  was  a  large  volume 
of  business. 

The  genial  general  manager  of  the  Gramophone 
Co.,  Sidney  W.  Dixon,  paid  a  flying  visit  to  Bel- 
fast on  Oct.  31,  and  had  interesting  business  chats 
with  his  dealers  (Phillips,  Smyth  &  Co.,  and 
Osborne).  Mr.  Dixon  justly  enjoys  the  reputation 
of  being  one  of  the  most  clever  business  men 
connected  with  the  British  talking  machine 
trade;  "his  word  is  his  bond,"  and  accordingly 
he  enjoys  the  utmost  confidence  of  all  gramo- 
phone dealers. 


THE  REGINA  HEXAPHONE, 


The  Regina  Hexaphone  is  the  new  instrument 
that  the  Regina  Co.,  Rahway,  N.  J.,  has  an- 
nounced as  a  new  line  for  the  new  year.  It  is  a 
multiple  cylinder  talking  machine  holding  six 
different  records  of  standard  size,  and  is  operated 


by  a  spring  motor,  and  is  provided  with  a  coin- 
attachment.  By  means  of  a  tune-selecting  de- 
vice anyone  of  the  records  may  be  played  at  will. 
The  amplifying  horn  is  concealed  within  the 
case,  and  the  entire  mechanism  is  enclosed  and 
protected  from  abuse  and  dust,  and  when  de- 
sired ear  tubes  are  furnished,  which  admirably 
adapts  it  for  "penny  arcades,"  as  it  does  the 
work  of  six  single  cylinder  instruments  while 
occupying  the  space  of  one.  The  Regina  Hexa- 
phone is  of  the  same  high  character  in  point  of 
construction,  finish  and  positive  action  that  is 
inseparably  attached  to  the  celebrated  line  of  the 
Regina  Co. 

COPYRIGHT  QUESTION  UP  AGAIN. 


Revised  Bill  Relating  to  the  Reproduction  of 
Music  on  Talking  Machine  Records,  Etc., 
May  be  Considered  at  This  Session,  Although 
Its  Passage  Is  Not  Probable. 


(Special  to  The  Talking  Machine  World.) 

Washington,  D.  C,  Dec.  10,  1908. 
It  was  given  out  Saturday  that  among  other 
important  legislation  Congress  would  consider  at 
this  session  would  be  the  passage  of  a  revised 
copyright  bill.  On  the  convening  of  Congress 
to-day  Frank  D.  Currier,  Nev/  Hampshire,  chair- 
.man  of  the  House  Committee  on  Patents,  stated 
he  had  called  to  see  President  Roosevelt,  who 
urged  the  revision  of  the  copyright  acts  in  his 
yearly  message  two  years  ago,  and  said  that  his 
committee  will  begin  consideration  of  a  bill  to- 
morrow, and  that  it  should  be  completed  this 
week. 

It  is  announced  by  Chairman  Currier  that  the 
House  Patents  Committee  will  meet  next  Satur- 
day to  consider  that  portion  of  the  new  copy- 
right bill  relating  to  the  reproduction  of  pro- 
tected music  on  talking  machine  records,  etc. 

Paul  H.  Cromelin,  president  of  the  American 
Musical  Copyright  Association,  arrived  here  to- 
day to  attend  the  session  of  the  committee. 

Frank  H.  Dyer,  president  and  general  counsel 
of  the  National  Phonograph  Co.,  Orange,  N.  J., 
was  in  the  city  last  week. 


With  a  Capital  of  $1,000,000 — Absorb  the  De 
Kleist  Co.,  of  Tonawanda — Will  Manufacture 
and  Expand  Their  Business  Generally. 


In  the  latter  part  of  November  the  Rudolph 
"Wurlitzer  Mfg.  Co.,  with  distributing  warerooms 
in  Cincinnati,  O.,  Chicago,  and  New  York  City, 
was  incorporated  with  a  capital  of  $1,000,000,  for 
the  manufacture  and  sale  of  everything  in  the 
musical  instrument  line.  The  officers  of  the 
company  will  be  Rudolph  Wurlitzer,  president; 
Eugene  de  Kleist,  first  vice-president;  Farny  R. 
Wurlitzer,  second  vice-president;  Rudolph  H. 
Wurlitzer,  treasurer;  August  de  Kleist,  assistant 
treasurer;  B.  H.  Uhl,  secretary,  and  Howard  E. 
Wurlitzer,  chairman  of  the  board.  The  directors 
will  be  made  up  of  Howard  E.  Wurlitzer,  Rudolph 
Wurlitzer,  Rudolph  H.  Wurlitzer,  Eugene  de 
Kleist,  Farny  R.  Wurlitzer,  E.  H.  Uhl  and  James 
S.  Thompson. 

The  Messrs.  De  Kleist  are  of  the  De  Kleist  Musi- 
cal Instrument  Mfg.  Co.,  North  Tonawanda,  N.  Y., 
and  E.  H.  Uhl  is  manager  of  the  Rudolph  Wur- 
litzer Co.'s  Chicago  branch  house.  The  manufac- 
turing plant  will  at  at  North  Tonawanda,  where 
they  will  make  pianos  for  the  wholesale  trade  and 
further  develop  their  automatic  instrument  busi- 
ness, that  has  assumed  large  proportions.  The 
Wurlitzer  Co.  are  also  jobbers  of  the  Edison  and 
Victor  lines. 


The  machinery  equipment  of  the  Columbia 
Co.'s  recording  laboratory  at  102-104  West  38th 
street,  New  York,  has  been  doubled,  due  to  the 
extraordinary  demand  for  'the  duplex  records, 
which  are  hitting  the  "high  spots"  in  sales. 

What  to  advertise;  how  to  advertise  it.  and 
when  and  where  to  advertise  it;  a  quartet  of 
questions,  the  knowledge  of  which  means  success 
to  the  talking  machine  dealer. 


First  Class  Edison  &  Victor 
Ptionograpti  Business  for  Sale 

in  choice  residence  section  of  New  York  City,  No  competition. 
Fine  stock  of  up-to-date  goods.  No  cut-out  records.  Attrac- 
tive and  appropriate  fixtures.  Mailing  list  1.000.  Established 
4  years.  Excellent  reason  for  selling.  If  you  want  a  pay- 
ing business,  write 

"CASH  "  care  of  Talking  Machine  World, 

1  Madison  Ave..  New  York 
Not  a  job  lot  nor  a  sacrifice  sale.    No  agents  interviewed. 


WURLITZER  MFG.  CO.  INCORPORATES 


Can  you  take  care  of  the 
"last  minute"  cnstomer? 

He's  always  in  evidence  at 
Christmas  time.  He  waits  until 
the  very  last  minute  and  then  wants 
things  quick.  Your  rush  and  the 
heavy  Christmas  demand  on  your 
stock  is  no  excuse  to  him  for  your 
not  having  goods  on  hand.  If  you 
cannot  fill  his  order  he  will  go  to 
another  dealer  who  can.  The  seri- 
ous part  of  it  all  is  that  you've  not 
only  lost  a  sale,  but  a  customer. 

We  can  help  you  keep  such  cus- 
tomers. If  you  happen  to  be  en- 
tirely out  of  what  your  "last 
minute"  people  want,  figure  out 
whether  there's  time  to  get  an 
order  to  us  and  get  the  goods  if 
they  are  shipped  at  once.  If  there 
is,  you  can  tell  your  customer  just 
when  you  will  have  the  goods,  and 
there  won't  be  any  danger  of  dis- 
appointing him. 

What  may  be  impossible  with 
other  jobbers  is  easy  with  us.  We 
never  let  our  stock  run  down,  no 
matter  how  great  the  demand,  and 
shipments  are  always  made  the 
same  day  orders  are  received. 

It's  great  to  have  service  like 
that  back  of  you  at  Christmas  and 
all  other  times ;  to  know  that  yoti 
can  immediately  get  from  us  what- 
ever you  want  in  Victors,  Victor 
Records,  record  cabinets,  horns, 
English  needles,  fibre  cases  and  all 
other  Victor  accessories. 

Wouldn't  you  like  to  have  such 
service?  Don't  you  want  to  be  on 
the  safe  side? 

Write  to-day  for  our  catalogue 
and  booklet,  "THE  CABINET 
THAT  MATCHES,"  that  tells 
about  new  record  cabinet  that 
matches  perfectly  each  type  of  ma- 
chine in  design,  finish  and  archi- 
tecture. 

The  Victor  Distributing 
and  Export  Company 

83  Chambers  Street,    New  York 


38 


THE  TALKING  MACHINE  WORLD. 


A  WONDERFUL  FACTORY. 


Great  Plant  of  Victor  Talking  Machine  Co.  as 
It  Appears  To-day  as  Compared  With  Orig- 
inal Home — Story  of  the  Great  Stack  That 
Helps  Give  Life  to  the  Machinery. 


Victor  dealers  everywhere  have  been  inter- 
ested in  the  great  additions  and  improvements 
made  to  the  plant  of  the  Victor  Talldng  Machine 
Co.  in  Camden,  which  is  now  considered  a  model 
by  experts  on  factory  construction  and  arrange- 
ment. One  of  the  dominant  features  of  the 
plant  is  the  immense  chimney  towering  to  a 
height  of  200  feet,  it  being  the  highest  stack 


landmark.  It  is  built  of  Pompeiian 
brick,  and  the  word  "Victor,"  com- 
posed of  white  pressed  bricks,  ap- 
pears on  three  sides — a  conspicuous 
and  permanent  advertisement. 

The  completion  of  the  new  chim- 
ney was  celebrated  informally  by 
eight  young  women,  employes  of 
the  Victor  Co.,  ascending  one  at  a 
time,  in  a  bucket,  to  the  temporary 
platform  at  its  top,  where  they  re- 
mained for  over  an  hour.  By  means 
of  a  powerful  field  glass  it  was  as- 
certained that  the  stack  commands 
a  view  of  forty  miles.  The  stack 
furnishes    draught    for    six  great 


FARMERS  WANT  "TALKERS." 


Would  Take  Them  as  a  Gift  from  the  President 
as  a  Means  of  Uplifting  Their  Condition  but 
Are  Buying  Them  in  the  Meanwhile. 


The  efforts  of  President  Roosevelt  to  uplift  the 
condition  of  the  farmers  throughout  the  country 
is  not  meeting  witn  the  success  which  he  hoped 
it  would.  It  is  true  that  many  meetings  have 
been  held,  but  the  Commission  has  not  yet  met 
any  feverish  signs  of  appreciation  of  the  Presi- 
dent's plan.  Trained  Rube  uplifters,  who  have 
been  traveling  around  the  country  talking  to 
farmers  about  the  welfare  scheme,  report  that 
the  horny-handed  tillers  of  the  soil  do  not  seem 


THE  GREAT  PLAJJT  OF  THE  V  ICTOR  TALKING  MACHINE  CO.  AT  CAJIDEN,  N.  J. 


in  South  Jersey.  Architecturally  it  is  a  shaft 
of  graceful  proportions,  and  seen  from  Phila- 
delphia or  the  Delaware  river  it  is  an  imposing 


boilers  of  combined  capacity  of  3,000  horse-power. 

To  realize  the  marvelous  growth  of  the  Victor 
one  has  but  to  compare  the  original  factory  and 
the  present  plant  as  shown  in  the  illustrations. 


ECHO-TONE 


ONE  MODEL 

(Interchangeable   attachments   for  all 
leading  machines.) 


This  picture  attracts  YOU 

How  much  MORE  will  the  ACTUAL 
HORN  attract  YOUR  PATRONS? 


We  furnish  dealers  with  an 
Allraelive    Xmas  Display. 

TH[  [CHO-TONE  HORN  CO. 

Sole  PntcntecH  and  MiinulQclurcit. 

1 18-120  Park  Ave.     BROOKLYN,  N.Y. 


AN  EDUCATIONAL  EXHIBIT 

Made  by  the  Manufacturers'  Outlet  Co.  Which 
Brought  Good  Business  Results. 


(Special  to  The  Talking  Machiue  World.) 

Providence,  R.  I.,  Dec.  7. 

There  has  been  recently  a  Food  Fair  hejd  in 
this  city  at  which  the  exhibit  of  the  Manufactur- 
ers' Outlet  Co.  (J.  Samuels  &  Bro.,  proprietors), 
attracted  a  great  deal  of  attention.  It  will  be 
seen  from  the  illustration  which  is  presented 
herewith  that  this  exhibit  was  an  attractive  one 
and  the  company  say  that  they  are  more  than 
pleased  with  the  results  obtained.  A  good  many 
sales  were  made  and  the  exhibit  was  visited  by 
thousands  of  people  who  marvelled  at  the  won- 
derful improvements  made  on  the  talking  ma- 
chines. 

The  talking  ma- 
chine department  of 
the  Outlet  Co.  was 
installed  about  five 
years  ago  by  Mr.  H. 
W  o  n  d  e  r  1  i  c  h  in  a 
small  way,  and  it 
has  developed  to 
large  proportions, 
jobbing  and  retail- 
ing exclusively  Vic- 
tor and  K  (1  i  s  o  II 
goods'. 

Try  i  m  a  g  i  n  i  n  .g 
yourself  in  your  em- 
ployer's place  anil 
see  what  sort  of  a 
clerk  you  think  you 
arc  making  from  his 
poiiil  of  view. 

Powers  Hotel,  \io 
Chester,  purchased  a  i 
Auxetophone  to  be 
used  in  connect  inn 
with  orchestra  in 
the  dining  room. 


to  be  keen  about  being  uplifted.  Many  of  them 
lost  interest  in  the  project  when  they  found  that 
the  Government  does  not  purpose  to  help  it  along 
with  free  gifts  of  organs,  pianos,  phonographs 
or  moving  picture  machines.  Millions  of  circu- 
lars have  been  sent  out  on  the  rural  free  delivery 
routes  by  the  Commission,  with  the  object  of 
arousing  interest  in  the  uplift  movement.  It  is 
the  President's  hope  to  make  farm  life  as  attrac- 
tive as  life  in  the  city,  and  thus  keep  the  country 
boys  and  girls  at  home. 


Friday,  November  28,  argument  on  the  motion 
to  make  the  preliminary  injunction  permanent, 
in  the  case  of  the  Victor  Talking  Machine  Co., 
Camden,  N.  J.,  against  the  Regina  Co.,  New  York, 
was  heard  in  the  United  States  Circuit  Court, 
southern  district  of  New  York,  Judge  Hough  sit- 
ting. Violation  of  the  Berliner  and  the  Johnson 
patents — the  latter  not  adjudicated — was  charged. 
The  case  occupied  the  attention  of  the  court  for 
several  hours,  when  leave  to  file  briefs  up  to 
Thursday  of  last  week  was  granted  both  sides. 


KXmillT  OF  THE  Ol'TLKT  COMl'ANV  AT  FOOD  FAIK,  rUOVIDKNCE,  li.  I. 


THE  TALKING  MACHINE  WORLD. 


39 


Do  You  Desire  to  Make  Dollars  ? 

GOOD  COIN  OF  THE  REALM? 

We  suppose  Yes !    Well  then,  we  can  help  you 

^  We  have  a  special  proposition  of  interest,  which  will 
assist  talking   machine   men  to  increase  their  incomes. 

^  There  is  no  doubt  of  it. 

^  The  suggestions  which  we  are  able  to  make  in  this 
particular  will  be  of  monetary  advantage  to  every  talking 
machine  man  who  wishes  to  broaden  his  sphere  of 
operations. 

^  It  will  be  easy  to  increase  your  income,  without  ma- 
terially increasing  your  expenses,  for  the  suggestions  which 
we  will  make  do  not  include  a  large  outlay  of  money. 

^  We  have  gone  into  this  subject  exhaustively  and  we 
know  that  we  are  on  the  riorht  road. 

^  We  know  that  we  can  do  precisely  what  we  say  re- 
garding bringing  about  increased  incomes  for  talking 
machine  men. 


Write  and  see  how  we  can  make  good 

EDITOR  SIDE-LINE  SECTION 

THE  TALKING  MACHINE  WORLD 

1  Madison  Avenue,  NEW  YORK 


40 


THE  TALKING  MACHIKE  WORLD. 


DEALERS  OF  OHIO  FORM  STATE  ASSOCIATION. 

strong  Board  of  Officers  Elected  at  a  Meeting  Held  Recently  in  Chillicothe — C.  A.  CaJacob.  of 
Wapakoneta,  Elected  President — By-Laws  Adopted  Will  Doubtless  Interest  Talking  Ma- 
chine Men  Desirous  of  Organizing  Other  State  Associations — Matters  of  Importance  Dis- 
cussed— Vote  of  Thanks  and  Appreciation  Extended  The  Talking  Machine  World. 


(Special  to  The  Talking  Machine  World. j 

Chillicothe,  O..  Dec.  6.  1908. 
For  some  time  past  the  talking  machine  dealers 
of  Ohio  have  been  desirous  of  getting  closer  to- 
gether to  the  end  that  the  friction  which  is  in- 
evitable in  competition  may  he  smoothed  over, 
and  many  necessary  plans  for  the  eradication 
of  trade  abuses  be  put  in  force.  To  this  end  a 
meeting  to  organize  the  Ohio  Association  of 
Talking  Machine  Dealers  took  place  in  the  par- 
lors of  the  Southern  Hotel  in  this  city  on  Novem- 
ber 20,  about  thirty  of  the  leading  dealers  of 
the  State  being  in  attendance.  After  a  short  dis- 
cussion the  following  officers  were  elected  to 
serve  for  the  ensuing  year:  President,  C.  A.  Ca- 
Jacob, Wapakoneta :  vice-president,  Geo.  J.  Doerz- 
baeh,  Sandusky;  treasurer,  Chas.  J.  Williams, 
Zanesville;  secretary,  M.  G.  Chandler,  Chillicothe. 
W.  H.  Snyder,  of  Columbus,  was  appointed  as 
one  member  of  the  executive  committee,  and  four 
others  are  to  be  appointed  by  the  president,  the 
matter  of  choice  being  left  open  in  order  that 
different  sections  of  the  State  may  be  repre- 
sented. 

The  by-laws,  which  were  prepared  by  a  com- 
mittee selected  by  the  temporary  officers,  were 
then  presented,  and  after  considerable  discussion 


VICE-PBESIDENT  GEO.  J.  DOEEZBAcH,  SAXDUSKT,  O. 

were  adopted.  They  are  as  follows,  and  consti- 
tute the  first  "bill  of  rights"  of  a  State  associa- 
tion of  talking  machine  men: 

ARTICLE  I. 
NAME. 

This  Association  shall  be  known  as  "The  Ohio  Asso- 
ciation of  Talking  Machine  Dealers." 

ARTICLE  II. 
OBJECT. 

The  object  of  the  Association  shall  be  for  the  pro- 
motion of  all  subjects  which  appear  to  be  for  the  bet- 
terment and  improvement  o£  the  talking  machine  busi- 
ness and  to  affiliate  with  the  National  Association  of 
Talking  Machine  Jobbers. 

ARTICLE  III. 

LOCATION. 

To  be  determined. 

ARTICLE  IV. 
OFFICERS. 

The  officers  of  this  Association  shall  be  a  President, 
Vice-President,  Secretary  and  Treasurer,  elected  for  a 
term  of  one  year,  or  until  their  successors  are  duly 
elected  and  qualified. 

These  officers,  together  with  five  members  of  the 
Association  appointed  by  the  President,  shall  consti- 
tute the  Executive  Committee  of  the  Association.  Pro- 
vided, however  that  no  two  members  of  the  Executive 
Committee  shall  be  from  the  same  locality. 

ARTICLE  V. 

The  regular  meetings  of  this  Association  shall  take 
place  quarterly  on  the  first  Wednesday  of  February, 
May.  August  and  NovemI)er.  at  a  place  to  be  designated 
by  "the  Executive  Committee. 

ARTICLE  VI. 
DIRTIES  OF  OFPICEKS  AND  EXEOfTIVE  COMMITTEE. 

Section  1.  It  shall  be  the  duty  of  the  President  to 
preside  at  all  meetings  of  the  Association  and  of  the 
lOxfcutlve  Committee.  He  shall  appoint  for  a  term  of 
one  vear  the  five  members  of  the  Executive  (Dniniittoc. 
He  shall  call  special  meetings  of  the  Executive  Com- 
mittee at  the  written  re(|uest  of  a  majority  of  the 
Executive  Committee  or  of  one-fourth  of  the  members 
of  the  AsRoclntlon. 

Sec.  2.  In  the  absence  or  refusal  to  act  of  the  Presi- 
dent the  Vice-President  shall  preside  at  all  meetings 
and  Klinll  perform  all  other  duties  and  be  clothed  with 
all  the  piiwers  of  the  President.  In  the  absence  of 
b')tb  Pn  sldcnt  and  Vice-President  from  meetings  of  the 
Association  a  majority  vote  of  the  members  present 
at  such  meetings  shiill  elect  a  presiding  officer. 

Sec.  The  Secretary  shall  notify  each  member  of 
the  Executive  Committee  of  all  meetings,  and  each  mem- 
ber of  the  AgBoclatlon  of  every  meeting  of  the  Assocla- 
tloD.    He  shall  make  and  keep  a  true  record  of  all  the 


meetings  of  the  Executive  Committee  and  of  the  Asso 
eiation.     He  shall  issue  all  authorized  notices  to  the 
members,  conduct  the  correspondence  of  the  Associa- 
tion, and  perform  such  other  duties  as  shall  be  directed 
by  the  Executive  Committee. 

He  shall  have  general  executive  management  of  the 
Association,  subject  only  to  the  direction  of  the  Presi- 
dent and  the  Executive  Committee.  He  shall  collect 
all  dues  and  assessments  and  all  other  moneys  due  the 
Association  and  shall  pay  same  over  to  the  Treasurer 
monthly  to  be  deposited. 

Sec  4.  The  Treasurer  shall  be  charged  with  the 
funds  of  the  Association  and  shall  furnish  such  bond 
as  the  Executive  Committee  may  require.  All  disburse- 
ments shall  be  made  by  him.  Disbursements  and  pay- 
ments shall  be  made  by  checks,  signed  by  the  Treasurer, 
after  the  bills  have  been  approved  by  the  President. 

He  shall  keep  a  book  of  record  of  all  the  receipts 


PKESIDENT  C.  A.  CAJACOB,  WAPAKONETA,  O. 


and  disbursements,  making  a  report  to  the  Executive 
Committee  and  the  Association  at  its  regular  meetings. 
ARTICLE  VII. 

Section  1.  The  Secretarv  onlv  shall  receive  a  salary 
which  shall  be  the  sum  of  Twenty-Five  Dollars  (125.00) 
payable  quarterly. 

Sec  2.  The  expenses  of  the  members  of  the  Executive 
Committee  shall  be  paid  out  of  the  funds  of  the  Asso- 
ciation, and  shall  be  limited  to  actual  railroad  trans- 
portation and  meals  while  in  attendance  at  such  meet- 
ings as  they  attend  excepting  the  regular  quarterly 
meetings. 

Sec.  3.  The  cost  of  the  surety  bond  for  the  Treasurer 
shall  be  paid  out  of  the  funds  of  the  Association. 
ARTICLE  VIII. 
membehship. 

Section.  1.  Any  person,  firm  or  corporation  in  good 
standing,  engaged  as  a  dealer  in  the  talking  machine 
business  may  become  a  member  of  this  Association, 
provided  he  or  they  are  not  directly  or  indirectly  con- 
nected with  the  jobbing  or  manufacturing  of  said  line. 
For  the  purpose  of  this  Association  a  dealer  shall  be 
one  generally  recognized  as  such  by  the  Executive  Com- 
mittee. The  name  dealer  shall  be  applied  only  to  such 
person,  firm  or  corporation  having  in  stock  at  all  times 
one  each  of  the  machines  manufactured  by  the  Victor 
or  Edison  companies  and  the  entire  catalog  of  records 
of  either  of  the  said  companies.  This  section  does  not 
refer  to  Victor  or  Edison  machines  listing  above  ?60, 
or  the  regular  twelve-inch,  ten-inch  foreign  or  Red  Seal 
records,  or  Edison  Foreign  or  Grand  Opera  records. 

Sec  2.  Application  for  membership  shall  be  made 
in  writing  to  the  Secretary,  with  remittance  covering 
the  admission  fee  of  Five  Dollars  (?.5)  and  Five  Dollars 
{H'O)  for  one  year's  dues  in  advance. 

Sec  3.  All  applications  for  membership  shall  be 
referred  to  the  Executive  Committee,  who  shall  have 
power  to  elect. 

Sec  4.  The  election  of  new  members  shall  be  b.v 
ballot,  by  the  Executive  Committee,  and  it  shall  be 
necessary  for  the  election  that  the  candidate  shall  re- 
ceive the  vote  of  two-thirds  of  the  members  of  the 
Executive  Committee. 

Sec  o.  Each  person,  firm  or  corporation  so  elected 
on  receiving  notice  of  such  election  from  the  Secretary 
shall  be  entitled  to  the  privileges  and  subject  to  the 
penaliies  of  luemijership. 

Sec  0.  Every  member,  whether  individual,  firm  or 
corporation  shall  be  entitled  to  cast  one  vote  in  per- 
son or  by  proxy  at  the  annual  election,  and  on  all 
questions  on  which  memlters  ma.v  vote. 

Sec  7.  In  the  absence  of  a  regular  member  of  this 
Association  he  may  delegate  a  partner  or  employee  to 
represent  him,  and  said  representative  shall  have  ail 
the  privileges  of  the  absent  member. 

Sec  S.  It  shall  be  the  privilege  of  any  member  to 
invite  a  partner  or  employee  to  accompany  him  at  the 
.\ssociation  meetings,  l)ut  said  partner  or  employee 
shall  have  no  voice  or  vole  when  the  member  is  present. 

Sec.  0.  Should  any  member  of  this  Association  he 
come  suspended  by  either  the  Victor  or  Edison  com- 
pany, he  or  they.  "sh.Tll  immediately  forfeit  their  mem- 
bership in  this  Association. 

Sec  10.  Neither  the  Association  or  the  Executive 
Committee,  as  such,  shall  :iccept  any  entertainment 
from  any  jobber  or  mannfact  incr. 

AnTICLE  X. 

Section  1.  The  annual  dues  of  this  Association  shall 
be  Five  Dollars  ($5)  payable  annually  in  advance. 

Sec  2.  .Vnv  member  In  arrears  sixty  days  in  the 
payment  of  dues  shall  forfeit  all  rights  and  privileges 
of  menihershii). 

Sec.  Any  suspended  member  may  be  reinstated  by 
n  two-thirds  vote  of  the  Executive  Committee. 

ARTICLE  XI. 
OltDEIt  OF  Bt!SINESS. 

1.  Calling  of  the  roll. 

2.  Reading  of  minutes  of  previous  meeting. 
:!.  Reports  of  officers. 

4.  Reports  of  standing  committees. 

5.  Reports  of  s|)ecial  committees. 

6.  I'nflnlshed  business. 

7.  Election  of  officers. 

8.  New  business. 

9.  Good  of  the  ABSOclatlon. 

10.  Adjournment. 


ARTICLE  XIL 
These  B.v-Laws  may  he  revised  or  amended  at  any 
regular  meeting  called  for  that  purpose,  provided  that 
notice  of  such  revision  or  amendment  has  been  sent  to 
each  member  of  the  Association  at  least  thirty  days 
before  said  meeting,  and  that  such  revision  or  amend- 
ment be  passed  by  a  two-thirds  vote  of  the  members 
in  person  or  by  proxy. 

The  chief  matter  discussed  at  the  meeting  was 
the  requirements  in  the  way  of  stock  carried  by 
dealers.  It  is  likely  that  some  action  will  be 
taken  in  this  matter  by  the  executive  committee 
who  will  have  full  power  to  elect  members.  That 
is  why  it  is  planned  to  have  various  members 
of  the  executive  committee  located  in  different 
points.  Petitions  for  membership  will  be  re- 
ferred to  the  member  in  the  section  from  which 
the  application  comes  for  investigation.  In  this 
way  it  is  hoped  to  build  a  strong  and  forceful 
organization  of  live  talking  machine  men. 

The  next  place  of  meeting  was  discussed  at 
some  length.  J.  H.  Dittrieh,  of  Cincinnati,  made 
a  strong  plea  for  the  next  meeting,  which  occurs 
in  Februarj',  to  be  held  in  Cincinnati.  It  is  now 
probable  that  the  meeting  will  be  held  in  that 
city  in  February  and  another  meeting  will  be 
held  in  Cleveland  in  May. 

The  following  resolution  was  unanimously 
passed: 

"Resolved,  That  we  as  officers  and  members 
of  the  Ohio  Association  of  Talking  Machine  Deal- 
ers tender  to  Mr.  Edward  Lyman  Bill,  the  pub- 
lisher of  the  Talking  Machine  World,  our  thanks 
for  courtesies  shown  and  that  we  as  dealers  en- 
dorse The  Talking  Machine  World  as  one  of  the 
greatest  aids  in  improving  the  talking  machine 
business,  and  recommend  that  we  constitute  our- 


SECRETARI  MAETIN  G.  CHANDLER,  CHILLICOTHE,  O. 

selves  as  a  committee  collectively  to  render  any 
assistance  in  our  power  in  increasing  the  cir- 
culation of  this  excellent  periodical." 

The  officers  of  the  State  Association  are  in- 
debted to  Mr.  Whitsit  and  Mr.  Davidson,  of  the 
Perry  B.  Whitsit  Co.,  to  Mr.  Dittrieh  and  to  Mr. 
Gerlach.  of  the  Rudolph  Wurlitzer  Co..  for  their 
assistance  in  organizing  the  association.  Their 
knowledge  of  the  workings  of  the  National  asso- 
ciation of  Talking  Machine  Jobbers  was  most 
opportune  and  helpful. 

The  meeting  as  a  whole  was  a  most  harmoni- 
ous one  and  must  result  in  great  benefits  for  the 
trade  of  this  State.  One  of  the  prime  objects  of 
the  association  will  be  to  eliminate  "the  little 
fellow."  who  is  doing  most  of  the  mischief  in 
the  way  of  cutting  prices  and  committing  other 
abuses.  Other  objects  will  be  two  prices  for 
outfits,  one  for  cash  and  one  for  instalments, 
also  assistance  in  tracing  stolen  goods  and  forc- 
ing payments  on  accounts  that  move  to  another 
dealer's  town,  more  restriction  in  the  number  of 
selling  agents,  etc.  The  exchange  of  ideas 
through  association  intercourse  besides,  is  sure 
to  make  more  enthusiastic  and  better  dealers. 


Persistence  in  advertising  is  what  counts. 
Even  little  drops  of  water  falling  steadily  in  one 
spot  will  wear  a  hole  in  the  hardest  granite. 


An  indispensable  requisite  to  success  is  con- 
centration or  devotion  to  one  subject. 


Your  show  windows  are  the  index  to  your  store 
as  a  man's  face  is  the  index  to  his  soul. 


THE  TALKING  MACHINE  WORLD. 


41 


BOSTON'S  BUDGET  OF  NEWS. 


Business  Situation  Greatly  Improved — Clirist- 
mas  Holiday  Trade  Already  in  Evidence — 
Eastern  Co.  Resume  Victor  Concerts — Hand- 
some Lauder  Window — Activity  With  Boston 
Cycle  Co. — Manager  Junge  Enthusiastic — 
Other  Items  of  General  Interest. 

( Special  to  The  Talking  Machine  World. ) 

Boston,  Mass.,  Dec.  12,  1908. 

There  are  no  silver  linings  to  the  clouds  for 
the  talking  machine  men  here  in  this  part  of 
New  England,  for  the  simple  reason  that  there 
are  no  clouds  to  have  silver  linings — everything 
is  bright  and  sunny,  and  business  within  the 
past  four  weeks  has  taken  a  big  jump  upward. 

The  Christmas  holiday  trade  has  been  un- 
usually brisk,  and  is  expected  to  be  even  better. 
The  dealers  have  good  stocks  on  hand  and  extra 
clerks  have  been  hired.  The  trade  has  been 
growing  daily  and  bids  fair  to  last  even  over  the 
Christmas  week.  The  talking  machine  trade  is 
peculiar  in  that  instead  of  dropping  off  immedi- 
ately after  Christmas  it  keeps  up  until  way  into 
January,  holding  steady  then  until  about  the  first 
of  June,  March  being  the  busiest  and  best  month 
of  the  year. 

The  talking  machine  business  in  Boston  has 
been  revolutionized,  it  might  also  be  said,  since 
the  introduction  of  the  double-disc  records. 
Many  dealers  have  found  that  they  stimulate 
trade  enormously,  while  the  cylinder  trade  shows 
little  progress.  As  one  dealer  very  wisely  re- 
marked, "The  disc  machines  sell  themselves,  the 
cylinders  have  to  be  pushed." 

The  indestructible  record  is  becoming  more 
and  more  a  factor  In  the  trade,  especially  since 
the  business  here  was  taken  over  by  the  Co- 
lumbia Co.,  the  record  is  being  advertised  ex- 
tensively and  proves  an  easy  seller. 

R.  M.  Pease,  formerly  of  the  Massachusetts 
Indestructible  Record  Co.,  was  in  town  this  week. 

J.  L.  Gately,  also  with  this  company,  has  not 
been  heard  from  for  some  time,  not  since  he 
joined  the  Victor  staff.  Some  of  his  Boston 
friends  scan  every  automobile  closely,  especially 
when  it  is  standing  still  and  some  one  is  under 
it.  They  feel  that  it  probably  is  Gately,  for  that 
is  'Where  he  used  to  be  most  of  the  time  when 
living  here. 

L.  F.  Geissler,  of  the  Victor  Co.,  came  here  this 
week.  He  says  business  has  increased  70  per 
cent,  in  a  month. 

The  Eastern  Talking  Machine  Co.  has  resumed 
its  Victor  concerts  and  numerous  sales  are  re- 
ported, traceable  directly  to  these  concerts.  The 
boys  at  this  company's  store  have  formed  a 
basket  ball  team  and  are  preparing  to  meet  any 
talking  machine  team  that  dares  face  them. 

Harry  J.  Skelton,  who  left  Boston  to  go  with 
the  American  Phonograph  Co.,  is  now  with  the 
Foster  Co.  at  Providence,  R.  I. 

Manager  Howes,  of  the  Houghton  &  Button 
talking  machine  department,  has  received  a  letter 
of  congratulations  from  Harry  Lauder  on  the 
excellent  window  display  which  he  arranged  dur- 
ing "Lauder  week"  here.  The  Lauder  records 
have  been  great  sellers  at  all  the  stores  ever 
since. 

Manager  Andrews,  at  the  Boston  Cycle  &  Sundry 
Co.,  reports  a  large  jump  in  the  volume  of  busi- 
ness done  by  this  enterprising  firm.  The  dealers, 
he  finds,  are  anxious  to  keep  good  sized  stocks 
on  hand,  knowing  that  the  demand  will  increase 
from  now  on.  The  chief  trouble  that  he  has  is 
the  inability  to  get  goods  from  the  factory. 

This  trouble  is  still  worrying  the  other  dealers 
and  jobbers  here.  At  the  Ditson  Co.  Manager 
Winkelman  declares  that  he  can  sell  twice  the 
number  of  Victrolas  if  he  can  only  get  them. 
The  Ditson  business  is  all  high  grade  and  more 
Victrolas  are  sold  than  almost  anything  else. 

The  new  attachments  on  Edison  goods  seem  to 
catch  the  popular  fancy,  but  the  old  difiiculty 
still  remains — inability  to  get  enough  from  the 
factory. 

The  Pike  Talking  Machine  Co.  made  a  great 
purchase  recently  from  a  failed  firm  and  are  now 


selling  cabinets  very  cheaply.  Business  is  very 
brisk,  says  Mr.  Pike. 

J.  G.  Widener,  formerly  with  M.  Steinert  & 
Sons,  has  gone  back  to  Philadelphia. 

J.  W.  Scott,  the  Edison  advance  guard,  was  in 
Boston  this  week  and  went  about  like  a  streak 
of  lightning,  carrying  away  a  lot  of  good  orders. 

Morris  Robinson,  who  was  burned  out  by  the 
Chelsea  fire  and  opened  up  in  Lynn,  has  re- 
turned to  Chelsea,  more  optimistic  than  ever. 

Maurice  Reid,  from  the  New  York  office  of  the 
National  Co.,  is  here  to  look  after  the  commercial 
record  end  of  their  business.  Thomas  W.  Dun- 
can has  gone  with  a  razor  company. 

Wholesale  Manager  Junge,  of  the  Columbia 
Phonograph  Co.,  is  one  of  the  most  optimistic 
men  in  the  entire  trade  here.  He  says  that  the 
double-disc  record  is  a  marvel  for  increasing 
business,  and  the  indestructible  is  selling  finely. 
He  expects  great  things  from  the  xrade  this 
winter  and  is  unusually  pleased  with  the  way 
the  Christmas  business  is  shaping  up. 


VICTOR  ENTERTAINS  DR.  BULL. 

The  Noted  Surgeon,  Fatally  III,  Much  Pleased 
With  a  Program  in  Which  He  Heard  His 
Favorite  Singers. 


Dr.  William  T.  Bull,  who  is  said  to  be  the 
victim  of  a  malignant  and  niortal  malady,  and 
who  has  had  a  number  of  sinking  spells  during 
the  last  few  weeks,  developed  surprising  strength 
on  Tuesday  last.  His  mind  cleared  and  he  dis- 
played such  energy  that  he  demanded  a  book 
and  papers  to  read.  He  expressed  a  desire  later 
to  hear  some  of  the  latest  operatic  records  sung 
by  his  favorite  singers,  and  the  Victor  talking 
machine  was  carried  to  his  sick  room,  and  for  a 
good  part  of  the  afternoon  the  afilicted  surgeon 
listened  to  his  favorite  singers.  The  wonderful 
improvement  continued  the  following  day,  and 
Dr.  Bull  exhibited  more  strength  and  anima- 
tion than  for  months.  He  asked  to  be  removed 
to  an  invalid  chair,  and  he  was  wheeled  from  his 
room  to  the  58th  street  side  of  the  Plaza  Hotel. 
While  his  trouble  is  deemed  fatal,  yet  he  has 
shown  amazing  strength.  Dr.  Bull,  as  well  as 
his  wife,  were  among  the  greatest  patrons  of 
music  in  New  York,  the  doctor  being  an  especial 
admirer  of  the  talking  machine  and  keenly  in- 
terested in  its  progress. 


BLACKMAN  READY  FOE  HOLIDAY  RUSH. 


Improvements  have  been  the  order  of  business 
in  the  salesrooms  and  shipping  department  of 
the  Blackman  Talking  Machine  Co.,  97  Chambers 
street.  New  York  City.  Additional  space  has 
been  added  on  the  three  floors  occupied,  new 
offices  installed  and  additional  display  rooms  for 
exhibiting  machines  and  records. 

Mr.  Blackman  says  they  have  greatly  increased 
their  capacity  for  carrying  a  stock  of  both  Victor 
and  Edison  records  and  expect  to  take  care  of 
the  Christmas  rush,  which  may  come  at  the  last 
moment.  When  it  is  considered  that  this  com- 
pany handles  talking  machines  exclusively,  it 
speaks  well  for  their  confidence  in  the  return  of 
good  business. 

The  Women's  National  Health  Association  of 
Ireland,  which  is  accomplishing  so  much  under 
the  patronage  of  the  Countess  of  Aberdeen,  to 
check  the  spread  of  the  white  scourge,  tuberculo- 
sis, is  utilizing  the  gramophone  as  an  aid  to 
the  lecturers  In  disseminating  valuable  informa- 
tion calculated  to  eliminate  this  deadly  disease. 
The  use  of  the  gramophone  is  two-fold,  first 
to  attract  an  audience,  and  second,  to  deliver 
by  special  made  records  lectures  descriptive  of 
the  illustrations  thrown  upon  the  lantern  screen. 


The  third  number  of  Wurlitzer's  Recorder  is 
as  interesting,  if  not  more  so,  than  its  precursors. 
In  connection  therewith  they  issue  a  special 
story  of  the  formation  of  the  Ohio  Talking  Ma- 
chine Dealers'  Association,  which  clearly  mani- 
fests their  desire  to  promote  the  interests  of  the 
association. 


113-115  University  Place 
NEW  YORK 


NIGHT 


BAY 

— Service 

Our  mammoth  stock, 
facilities,  and  the  energies 
of  all  employees,  as  well 
as  that  of  the  head  of  the 
house,  is  at  the  disposal 
of  our  customers  and  the 
Trade  every  24  hours  ol 
the  day;  between  now  and 
the  balance  of  the  year. 

This  service  will  guarantee 

inslanlaneons  attention  t  o 

urgent  orders.  Without  ex- 
ception, orders  will  be 
shipped  on  the  day  received; 
those  received  as  late  as 
6  P.  M.  will  be  forwarded 
the  same  night. 

This  will  not  impair  in- 
telligence and  care  in  selec- 
tion, proper  adjustment  and 
testing  of  instruments. 

With  this  matchless  ser- 
vice to  rely  on,  it  is  not 
yet  too  late  to  send  that 
Christmas  order;  you  can 
call  for  "fillers  in"  any 
time — and  be  sure  to  get 
them. 

Buegeleisen  &  Jacobson 


42 


THE  TALKING  MACHINE  WORLD. 


Our  Repair  Dept. 


Cf  We  have  proven  absolutely  that  a  man's  sub' 
sequent  purchases  of  records  amount  to 
double  his  initial  investment. 

<lf  You  must  take  care  of  your  customer.  His 
machine  must  be  kept  in  running  order.  It 
would  even  pay  you  to  send  a  man  regularly 
to  inspect  your  customers'  machines. 

<If  Dealers  are  realizing  this  more  and  more.  In 
consequence,  our  repair  work  is  double. 

<If  It  has  been  necessary  for  us  to  greatly  enlarge 
this  department.  We  are  employing  three 
expert  repair  men. 

<][  We  are  prepared  to  handle  not  only  the  Victor 
line,  but  we  solicit  your  work  on  Edison, 
Columbia,  Zonophone  and  other  machines. 

<]f  We  will  estimate  your  work.  If  estimate  does 
not  meet  with  your  approval  we  will  return 
goods  at  our  expense. 

<]f  Our  charges  are  the  lowest  possible  consistent 
with  good  work. 


72-74  WABASH  AVE.,  CHICAGO,  ILL. 


THE  TALKING  MACHINE  WORLD.  43 


FROM  OUR  CHICAGO  HEADQUARTERS 

ROOM  806,  NO.  156  WABASH   AVENUE,   E.  P.  VAN  HARLINGEN,  MANAGER. 


Talking  Machine  Business  Running  Close  to 
Old  Form — Dealers  Everywhere  Report  Good 
Trade  With  Excellent  Prospects  for  the  Holi- 
days—  High  Priced  Trade  the  Rule — Big 
Victrola  Sales — Amberol  Records  and  At- 
tachments Win  Success — H.  K.  Hilt  Again 
With  Hawthorne  &  Sheble  Manufacturing 
Co. — High  Introductory  Prices  a  Mistake — 
Graphophone  Recital  in  Sioux  City — Recent 
Visitors — Wurlitzer  Co.  Expand — J.  I.  Lyons 
Makes  Improvements — Big  Columbia  Busi- 
ness— Opening  of  Lyon  &  Healy's  Refitted 
Quarters — Details  of  the  Changes — B.  &  H. 
Fibre  Needles  Popular — The  Talking  Ma- 
chine Co.'s  New  Catalog — Auxetophone  for 
Bismarck  Hotel — Viascope  Manufacturing 
Co.  Lease  Additional  Quarters,  Doubling  Ca- 
pacity— A.  D.  Geissler  Hurries  East  to 
Have  Shipments  Pushed — Other  News  of 
Trade  Interest. 


( Special  to  The  Talking  Macliine  Woild.) 

Cliicago,  111.,  Dec.  9,  1908. 

The  past  fortnight  business  in  the  talking  ma- 
chine line  has  been  swinging  along  in  a  manner 
strongly  reminiscent  of  the  period  prior  to  that 
when  the  effects  of  the  panic  commenced  to  be 
felt  in  the  trade.  In  volume  of  orders  received 
by  Chicago  jobbers,  November  was  not  quite  equal 
to  that  of  the  same  month  of  1907,  but  was  ma- 
terially larger  than  October  of  this  year.  More- 
over, business  steadily  increased  in  volume  all 
last  month  and  towards  the  latter  part  orders 
for  machines,  as  well  as  records,  commenced  to 
take  on  a  distinctly  stocking  up  character.  Trav- 
elers from  the  field  state  that  dealers  are  not  only 
in  a  more  cheerful  mood  than  they  have  been  for 
nearly  a  year,  but  are  having  larger  sales  and 
are  looking  for  a  really  excellent  holiday  trade. 

From  all  reports  the  big  manufacturing  compa- 
nies must  be  rushed  to  the  utmost.  Jobbers  re- 
port that  it  is  very  difficult  to  get  enough  Victro- 
las  and  Victor  2nds,  3rds  and  4ths,  to  supply 
the  demand.  The  Victor  2nds  seem  to  be  very 
short.  The  demand  for  Victrolas  must  be  some- 
thing terrific.  Even  comparatively  small  country 
dealers  seem  to  have  been  going  vigorously  after 
the  high-priced  trade,  judging  from  the  reports  of 
jobbers.  In  Chicago  the  Victrola  sales  are  re- 
markable. This  does  not  apply  merely  to  con- 
cerns like  Lyon  &  Healy  and  Wurlitzer,  but  to 
some  of  the  smaller  dealers  as  well.  It  is  a  fact 
that  one  south  side  dealer  sold  four  Victrolas  for 
cash  within  the  last  ten  days. 

That  the  Amberol  records  are  proving  one  of 
the  big  successes  of  recent  years  is  shown  clearly 
by  the  volume  of  orders  being  received  by  the 
jobbers.  The  Edison  factory  now  seems  to  be 
equal  to  the  demand  for  the  attachments  for 
Standard  machines,  but  those  for  the  other 
models  are  still  coming  forward  very  slowly. 
This,  however,  will  probably  be  rectified  shortly. 

Harry  K.  Hilt,  who  was  formerly  for  several 
years  with  the  Hawthorne  &  Sheble  Manufactur- 
ing Co.,  has  again  joined  the  sales  force  of  that 
company  and  will  represent  them  in  Chicago  and 
western  territory.  He  is  making  temporary  head- 
quarters at  Room  514  No.  269  Dearborn  street. 
He  is  very  enthusiastic  over  the  big  line  of  Star 
machines,  which  embraces  no  less  than  14  models, 
ranging  from  a  |10  machine  up  to  the  two  new 
"Cabinet"  machines,  retailing  at  $1.75  and  $2.50. 
The  style  20  Star  promises  to  prove  remarkably 
popular  and  some  large  orders  have  already  been 
taken  in  Chicago.  The  new  Star  record  at  50 
cents  is  meeting  with  ready  approval,  according 
to  Mr.  Hilt.  Horace  Sheble,  of  the  Hawthorne  & 
Sheble  Mfg.  Co.,  spent  several  days  in  Chicago 
last  week. 

"The  trouble  with  many  manufacturers  of  new 
talking  machine  novelties  and  auxiliaries  is  that 
they  make  the  mistake  of  fixing  too  high  a  price 
on  their  goods  at  the  start,"  said  a  man  who  has 
been  through  the  mill  himself.    "They  do  not 


take  the  broad  commercial  view  of  the  matter 
and  do  not  realize  that  it  would  be  better  to 
make  50  cents  apiece  on  a  thousand  of  their  spe- 
cialty and  have  a  steady  demand  for  it  than  to 
sell  a  hundred,  at  a  profit  of  a  dollar  apiece  and 
stop  there.  The  market  has  been  so  flooded  with 
talker  novelties  of  all  kinds  and  so  many  of  them 
have  been  found  abortive,  that  the  public  has 
grown  wary.  Many  of  the  new  things  are  of  gen- 
eral merit  and  when  put  out  at  a  reasonable 
price,  bring  the  makers  substantial  returns, 
but  to  be  too  grasping  is  equal  to  killing  the 
auriferous  goose." 

The  W.  A.  Dean  Co.,  of  Sioux  City,  la.,  who  are 
exclusive  Columbia  jobbers  for  the  western  part 
of  that  State,  have  announced  a  graphophone  re- 
cital at  their  retail  warerooms  for  Dec.  16.  The 
Columbia  artists  will  be  accompanied  by  a  full 
orchestra,  and  a  lecture  will  be  given  on  the  his- 
tory of  the  graphophone.  Handsomely  engraved 
invitations  have  been  sent  to  the  company's  pa- 
trons. 

P.  G.  Cooke,  who  has  been  assistant  retail  floor 
manager  at  the  Columbia's  Chicago  branch,  has 
been  promoted  to  head  of  the  retail  department. 
He  is  an  exceedingly  capable  and  popular  young 
man  and  richly  deserves  the  recognition  he  has 
received. 

Among  the  visiting  talking  machine  dealers  the 
past  two  or  three  weeks  were:  Fred  L.  Beerman, 
Muskegon,  Mich.;  W.  H.  Elmer,  Winona,  Minn.; 
C.  C.  Warner,  treasurer  Milwaukee  Talking  Ma- 
chine Co.,  Milwaukee,  Wis.;  A.  G.  Kunde,  Milwau- 
kee, Wis. 

Friends  of  Benjamin  F.  Feinberg  will  be  inter- 
ested to  know  that  he  is  now  sales  manager  for 
the  new  retail  store  of  Landay  Bros.,  at  27  West 
34th  street.  New  York. 

The  Rudolph  Wurlitzer  Co.'s  Chicago  branch 
house,  has  developed  to  such  an  extent  as  to 
make  larger  space  comparatively  necessary.  They 
now  occupy  the  first  two  floors  of  their  own  build- 
ing at  266-268  Wabash  avenue,  but  they  will  also 
have  the  third  and  fourth  floors  as  well,  as  soon 
as  the  lease  of  a  book  supply  concern  expires  on 
May  1,  of  next  year.  At  that  time  the  wholesale 
talking  machine  department  now  at  338  Wabash 
avenue,  will  be  moved  to  the  Wurlitzer  building, 
and  the  added  floors  will  also  serve  to  relieve  the 
congestion  in  the  automatic  instrument  and  small 
goods    department,    now    on    the   second  floor. 


Manager  E.  H.  Uhl  says  that  their  talking  ma- 
chine business  has  improved  very  notably  the 
past  month. 

James  I.  J^yons  has  just  made  some  notable  im- 
provements to  his  retail  department  on  the  first 
floor  of  his  establishment  at  265  Fifth  avenue.  A 
new  record  room  has  been  constructed,  which  is 
unique  in  that  the  stock  of  disc  records  is  car- 
ried in  the  room  itself,  thus  adding  greatly  to  the 
convenience  in  waiting  on  customers.  Further- 
more, the  room  has  an  outside  window,  thus  fur- 
nishing natural  light  and  providing  for  facilities 
for  ventilation,  rarely  found  in  record  booths. 

Frank  L.  Dyer,  president  of  the  National 
Phonograph  Co.,  spent  several  days  in  Chicago 
last  week. 

C.  F.  Baer,  manager  of  the  Chicago  oflace  of 
the  Columbia  Co.,  said  that  November  was  the 
biggest  month  they  have  had  this  year.  The 
double-faced  record  is  proving  an  immense  suc- 
cess, according  to  him,  and  a  large  number  of  new 
Columbia  dealers  have  been  established  who  are 
attributed  entirely  to  that  innovation. 

Lyon  &  Healy's  remodeled  and  refitted  ware- 
rooms  were  formerly  opened  to  the  public  last 
week.  Thousands  of  visitors  have  thronged 
through  the  big  building,  attracted  by  the  liberal 
advertisements  in  the  dailies.  C.  E.  Goodwin  not 
only  supervised  the  arrangement  of  the  new  talk- 
ing machine  department  on  the  fifth  fioor,  but 
also  the  improvements  made  throughout  the 
building.  The  show  windows  were  the  last  to  be 
completed.  The  entire  window  frontage  on  Wa- 
bash avenue  and  Adams  street,  has  been  recon- 
structed. The  windows  have  all  been  deepened 
and  the  background  is  of  silver  oak  with  panels 
of  Venetian  glass  admitting  light  into  the  store. 
A  large  portion  of  the  Adams  street  frontage  is 
devoted  to  the  display  of  talking  machines,  be- 
sides one  or  two  of  the  windows  on  the  Wabash 
avenue  side.  Two  of  the  windows  have  displays 
of  Victrolas  with  red  seal  records  displayed  in 
the  background.  These  records  are  edged  with 
circular  labels  bearing  the  name  of  the  selection 
and  the  artist,  and  the  whole  is  set  in  a  golden 
star,  in  one  of  the  rays  of  which  is  a  photograph 
of  the  artist  making  the  record.  Victor  Hall  is 
again  in  full  blast  and  the  audiences  are  un- 
usually large.  The  holiday  trade  is  on  and  Mr. 
Goodwin  says  that  sales  so  far  have  been  in  ex- 
cess of  those  of  last  year.    Mr.  Goodwin  leaves 


The  Economy  Racks 


A  NOTABLE 
INNOVATION 


The  Economy  Disc  Record  Rack — Convenient,  Portable.  One 
record  to  a  compartnient.  No  handling  of  several  to  find  the  one  you 
wish.  Made  in  highly  polished  Mahogany  or  oak  or  oak  mission. 
Attractive  Billiard  cloth  cover.  Retail  prices — Rack  for  10-inch 
records,  $3.50;  12-inch,  $3.75;  Rack  for  insertion  in  cabinet,  $1.50. 

The  Perfection  Disc  Record  Racks — This  is  a  rack  similar  to  the 
Economy  but  less  ornamental  and  therefore  cheaper.  Price,  $1.50  for 
10-inch  records;  $1.75  for  12-inch. 

The  Ideal  Negative  Rack — for  photographers — Amateur  rack, 
holds  anything  from  a  postal  card  to  an  8x10  negative.  Price,  $1.25 
retail.  Professional  rack,  adjustable,  holding  anything  from  8x10  to 
14x17.    Retail  price,  $1.75. 

We  can  now  make  prompt  shipment  in  Jobbing  Quantities. 

CO]\^IN^Cjr—^^^  /wo.yf  unique  talking  machine  cabinet  ever  introduced  to  the 
trade.    It  ■will  embrace  the  "  Economy"  principal  and  will  create 

a  sensation. 


R.H.  JONES, 


Patentee  and 
Sole  Manufacturer 


1-17  Bryan  Place,  Chicago,  111. 


44 


THE  TALKING  MACHINE  WORLD. 


VICTORS 

and 

EDISONS 

We  have  just  expended  nearly 

$100,000 

to  make  our  establishment  simply 
ideal. 

Dealers  get  the  benefit. 
Are  you  a  Lyon  &  Healy  dealer? 
If  not,  the  latch  string  is  out. 


CHICAGO 


Dealers|witli  us  also  reap  the  great  advantage 
of  having  a  standing  here,  should  they  sud- 
denly ^want  anything  in  music  from  a  sheet 
of  music  to  a  piano.  We  sell  **  everything 
known  in  music/* 


THE  TALKING  MACfflNE  WORLD. 


45 


for  the  East  to-night,  and  will  spend  to-morrow 
in  Washington  and  the  balance  of  next  week  at 
the  Edison  and  Victor  factories  and  in  New  York. 

Kreiling  &  Co.  are  experiencing  an  increased 
demand  for  their  "Tiz-it"  all  metal,  ball  joint  horn 
connection  for  cylinder  machines.  This  merito- 
rious specialty  has  been  on  the  market  for  sev- 
eral years,  and  has  created  a  permanent  place  for 
itself. 

The  B.  &  H.  Fiber  Needle  is  growing  steadily 
in  popularity  and  is  being  featured  by  all  the 
leading  jobbers  and  retailers  in  Chicago.  Many 
people  throughout  the  country  will  receive  talk- 
ing machines  for  Christmas  and  these  new  ma- 
chine owners  will  soon  be  coming  into  the  stores 
to  buy  records.  This  gives  the  dealers  an  oppor- 
tunity to  exploit  the  fiber  needle,  of  which  they 
will  no  doubt  take  advantage. 

The  Talking  Machine  Co.,  of  this  city,  have 
issued  a  remarkably  complete  catalog  of  the 
goods  handled  by  them,  and  it  contains  unique 
features  calculated  to  decrease  the  manual  labor 
involved  in  ordering  goods.  It  is  12x10  inches  in 
size,  bound  substantially  in  black  cloth,  with  the 
name  of  the  company,  the  Victor  trade-mark,  and 
the  name  of  the  dealer  receiving  the  catalog,  all 
stamped  in  gold  on  the  front  cover.  To  the  in- 
side of  the  front  cover  are  attached  two  pockets, 
one  containing  self-addressed  telegraph  blanks, 
which,  while  although  not  marked  collect,  Man- 
ager Geissler  always  encourages  dealers  to  wire 
at  the  company's  expense.  The  lower  pocket  con- 
tains a  supply  of  self-addressed  envelopes.  At- 
tached to  the  inside  back  cover  is  a  duplicate 
order  book.  There  are  28  pages  of  reading  matter 
and  illustrations  and  a  prominent  place  is  given 
to  the  "cabinet  that  matches."  There  are  seven 
different  styles  of  these  cabinets,  matching  all 
models  of  the  Victor.  Half-tones  of  the  various 
departments  of  the  Talking  Machine  Co.'s  quar- 
ters are  given,  and  a  page  is  devoted  to  the  re- 
production in  fac-simile,  of  letters  from  dealers, 
eulogizing  the  company's  service.  The  different 
styles  of  various  models  of  Victor  machines  are 
presented  and  considerable  space  is  devoted  to 
talking  machine  specialties  and  supplies. 

The  Bismarck  Hotel  and  restaurant  on  Ran- 
dolph street  has  installed  an  Auxetophone  in  con- 
nection with  the  orchestra  in  the  cafe.  It  is 
proving  a  marked  success  and  on  the  evening  of 
the  first  appearance  of  the  Auxetophone,  a  trav- 
eling man  who  was  standing  in  the  lobby  of  the 
hotel  proper  was  heard  to  remark  that  they  had 
a  remarkable  tenor  singer  in  there  with  the  or- 
chestra. 

E.  O.  Rockford,  secretary  and  treasurer  of  the 
Columbia  Phonograph  Co.,  was  in  Chicago  for  a 
few  hours,  one  day  last  week,  on  his  way  to  St. 
LfOuis. 

"W.  C.  Fuhri,  district  manager  of  the  Columbia 
Co.,  is  on  a  business  trip  to  headquarters  in  New 
York. 

Rudolph  H.  Wurlitzer,  of  the  Rudolph  "Wur- 
litzer  Co.,  was  in  Chicago  th.is  week,  conferring 
with  E.  H.  Uhl,  of  the  Chicago  branch. 

H.  Slaff  &  Co.,  talking  machine  dealers  of  La 
Porte,  Ind.,  were  entirely  burned  out  last  month. 

The  Viascope  Mfg.  Co.,  manufacturers  of  mov- 
ing picture  machines,  have  experienced  such  a 
large  demand  on  the  new  Viascope  special,  which 
was  introduced  to  the  trade  a  few  months  ago, 
that  they  have  been  compelled  to  take  additional 
quarters  at  their  present  location,  112  Bast  Ran- 
dolph street,  which  will  practically  double  their 
capacity. 

Arthur  D.  Geissler,  general  manager  of  the 
Talking  Machine  Co.,  left  for  the  East  on  the 
Twentieth  Century  to-day.  Although  the  com- 
pany's lofts  are  full  of  goods,  such  a  heavy  de- 
mand has  developed  within  the  last  week  or  two 
asi  to  make  it  necessary  to  hurry  forward  orders 
in  hand  at  the  factory  for  certain  types  and  this 
was  the  main  object  of  Mr.  Geissler's  present 
trip.  He  will  return  about  the  middle  of  next 
week. 


EXECUTIVE  COMMITTEE  OF  JOBBERS'  ASSOCIATION  MEET. 

Full  Committee,  With  One  Exception,  Convene  In  Chicago  on  Nov.  29  and  Discuss  a  Number  of 
Important  Matters — Old  Point  Comfort  Favored  for  Annual  Convention  In  June — Two  Ap- 
plications Received — President  J.  F.  Bowers  Acts  as  Host  at  Chicago  Athletic  Club. 


Each  sale  makes  the  next  one  easier  and  each 
customer  becomes  a  friend,  and  your  friend  has 
a  friend  and  the  friend's  friend  has  a  friend — 
and  the  work  is  done. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Dec.  4,  1908. 
A  meeting  of  the  executive  committee  of  the 
National  Association  of  Talking  Machine  Jobbers 
of  America,  was  held  at  the  Chicago  Athletic 
Club,  Sunday  November  29th.  All  of  the  mem- 
bers of  the  committee  were  present,  with  the 
exception  of  Carl  Droop,  of  Washington,  D.  C, 
who  was  detained  on  account  of  illness  in  his 
family. 

A  number  of  important  matters  were  acted 
upon,  but  the  session,  which  lasted  all  day,  was 
strictly  executive  and  the  committee  thought  best 
to  withhold  information  regarding  their  plans 
until  they  are  more  fully  developed.  At  the 
close  of  the  meeting  J.  Newcomb  Blackman,  of 
New  York,  the  chairman  of  the  press  committee, 
in  talking  with  The  World,  said:  "The  general 
conditions  surrounding  the  trade  were  given 
careful  consideration.  Certain  recommendations 
were  adopted,  embodying  the  views  of  the  asso 
elation  and  will  be  presented  to  the  members 
of  the  trade  interested,  either  by  letter  or  by 
formal  resolution.  The  double-faced-disc-record 
proposition  was  given  due  attention,  but  the  com- 
mittee do  not  feel  disposed  to  divulge  their  ac- 
tion at  this  time. 

"Communications  were  received  from  the  Ohio 
Talking  Machine  Dealers'  Association  and  the 
Missouri  Valley  Talking  Machine  Jobbers'  Asso- 
ciation, which  were  formed  with  the  idea  of  co- 
operating with  the  National  Jobbers'  Association 
for  the  betterment  of  trade  condition.  Represen- 
tatives of  both  associations  were  invited  to  be 
present  at  to-day's  meeting,  but  were  unable  to 
be  here. 

"Preliminary  plans  were  inaugurated  with  a 
view  to  making  the  annual  meeting  next  June 
the  biggest  in  the  history  of  the  Association.  The 
matter  of  location  was  freely  discussed  and  the 
general  sentiment  seemed  to  be  in  favor  of  Old 
Point  Comfort,  Va.  It  is  a  central,  eastern  point, 
where  the  members  and  their  wives  will  find  an 
abundance  of  entertainment  and  will  prove  an 
ideal  vacation  ground  for  those  who  desire  to 
extend  their  stay  in  that  beautiful  section. 
Another  fact  in  its  favor  is  its  nearness  to  the 
capital  city  of  our  country.  Still  another  reason 
favoring  Old  Point  Comfort  is  its  proximity  to 
the  great  talking  machine  factories,  enabling  the 
jobbers  to  visit  in  person  the  plants  where  the 
products  they  handle  are  made  and  to  get  in 
practical  touch  with  the  latest  developments  of 
the  industry.  Definite  action  on  the  matter  was 
postponed  until  the  next  executive  committee 
meeting,  which  will  probably  be  held  in  March, 
in  order  to  enable  members  of  the  Association  to 
express  their  views  on  the  matter.  Any  mem- 
ber having  any  suggestion  to  make  is  invited  to 
communicate  with  Secretary  Perry  B.  Whitsit, 
Columbus,  O." 

Two  new  applications  for  membership  were 
favorably  acted  upon  at  this  meeting.  The  new 
members  are  the  Southern  California  Music  Co., 
of  Los  Angeles;  and  the  O.  K.  Houck  Piano  Co., 
Memphis,  Tenn. 

The  members  of  the  committee  present  at  the 
meeting  were:  Lawrence  McGreal,  Milwaukee; 
W.  E.  Henry,  Pittsburg;  E.  H.  Uhl,  western  man- 
ager Rudolph  Wurlitzer,  Chicago;  J.  Newcomb 
Blackman,  president  Blackman  Talking  Machine 
Co.,  New  York;  also  the  officers  of  the  Associa- 
tion ex-oflicio,  i.  e..  President  J.  F.  Bowers,  sec- 
retary of  Lyon  &  Healy,  Chicago;  Vice-president 
W.  D.  Andrews,  Syracuse  and  Buffalo,  N.  Y. ; 
Treasurer  Louis  H.  Buehn,  of  Louis  Buehn  & 
Bro.,  Philadelphia.  There  were  also  present  H. 
H.  Blish,  of  Harger  &  Blish,  Dubuque  and  Des 
Moines,  La.;  Lawrence  Lucker,  of  the  Minne- 
sota Phonograph  Co.,  Minneapolis,  Minn.;  C.  E. 
Goodwin  and  L.  C.  Wiswell,  of  Lyon  &  Healy; 
and  Fred  Siemon  of  the  Rudolph  Wurlitzer  Co. 

The  visiting  members  all  expressed  their  high- 
est appreciation  of  the  manner  in  which  they 


were  entertained  by  President  J.  F.  Bowers.  The 
Chicago  Athletic  Club,  of  which  he  is  a  member, 
was  thrown  wide  open  for  their  benefit  and  both 
he  and  Mr.  Goodwin,  exercised  themselves  to  the 
utmost  to  see  that  the  visitors  had  the  time  of 
their  lives.  They  all  inspected  the  new  quarters 
of  Lyon  &  Healy's  talking  machine  department 
and  conceded  that  the  business  was  one  of  the 
best  managed  in  the  trade.  Sunday  evening 
Messrs.  Buehn,  Blackman,  Andrews,  and  Bowers 
accompanied  Lawrence  McGreal  home  to  Mil- 
waukee, spent  the  evening  there  and  in  the  morn- 
ing inspected  the  McGreal  establishment,  re- 
turning to  Chicago  later  in  the  day. 


ALARM  CLOCK  ATTACHMENT. 


p.  M.  Ravenskllde,  a  Jeweler  of  Cabery,  III., 
Puts  Attachment  on  the  Market  Adapted  to 
Use  With  Cylinder  Machines — The  Device 
Is  Most  Interestingly  Conceived. 


(Special  to  The  Talking  Machine  World.) 

Chicago,  111.,  Dec.  7,  1908. 
P.  M.  Ravenskllde,  of  Cabery,  111.,  now  has 
ready  for  the  market  the  alarm  clock  attachment 
for  cylinder  talking  machines  which  he  patented 
early  in  the  year  and  of  which  mention  was 
made  at  the  time  in  The  World.  Mr.  Ravens- 
kllde, who  is  a  jeweler  as  well  as  a  talking  ma- 
chine dealer  of  years  of  experience,  postponed 
marketing  the  device  until  he  could  demonstrate 
in  a  practical  way  that  it  was  mechanically  per- 
fect. He  has  sold  a  number  in  a  retail  way; 
they  have  made  good,  and  he  is  now  ready  to  go 
before  the  trade  to  supply  any  demand  that  may 
arise.  By  means  of  the  attachment  the  machine 
may  be  made  to  play  at  any  time  at  which  the 
clock  is  set.  It  will  wake  to  the  sound  of  sweet 
music  or  you  can  set  it  at  say,  nine  o'clock,  in 
the  event  when  you  have  a  guest  in  the  house, 
and  the  surprise  of  the  visitors  may  be  imagined 
when  the  machine  starts  up  without  the  inter- 
vention of  human  hands.    It  can  in  either  case. 


TWO  MISSING  LINKS 


This  is  SUP- 
POSED to  be  the 
Missing  Link  be- 
tween Man  and 
Monkey. 


IT'S  ALL  IN 
THE  BALL 


"TIZ=IT" 

(TRADE  NAME) 

This  New^  AU-Metal  Ball-Joint  Horn 
Connection  is  BEYOND  A  i  DOUBT  the 
Missing  Link  between  the  Phonograph  and 
Horn.    Retails  at  50  cents. 


To  Dealers, 


t  cannot  be  supplied  by  their 
we  will  send  this  new 
connection  in  1  dozen  lots,  PREPAID,   at  $3,60. 

Kreiling  &  Company 

Inventors  and  Sole  Manufacturers 
North  40th  Ave.  and  Le  Moyne  St. 
CHICAGO.  U.  S.  A. 


46 


THE  TALKING  MACfflNE  WORLD. 


of  course,  be  used  to  the  most  dramatic  advan- 
tage witli  the  aid  of  an  automatic  stop. 

The  Ravenskilde  Talking  Machine  Starter,  as 
the  inventor  terms  it,  is  susceptible  to  a  wide 
variety  of  usage.  The  present  model  is  adapted 
to  either  Edison  phonographs  or  Columbia  cylin- 
der graphophones,  but  a  style  for  disc  machines 
will  be  introduced  in  the  near  future.  The  de- 
vice is  simply  constructed  and  can  be  instantly 
applied  to  the  machine  by  anyone. 


DEALERS  MUST  "GET  A  MOVE  ON." 


National  Phonograpli  Co.  Put  New  Policy  in 
Force  of  Protecting  Enterprising  Dealers — 
Slow  Ones  Must  Get  Busy  or  Give  Way  to 
Others. 


The  new  policy  of  the  National  Phonograph 
Co.,  in  protecting  the  interests  of  their  dealers, 
which  became  effective  on  December  1,  besides 
giving  every  dealer  a  fair  field  and  no  favor 
should  prove  a  stimulus  to  those  dealers  who 
have  got  into  a  rut,  and  do  not  push  their  busi- 
ness with  the  proper  amount  of  energy. 

In  an  article  in  the  current  issue  of  the 
Phonograph  Monthly,  treating  of  this  matter,  the 
company  say:  "If  Edison  dealers  carry  a  fair 
stock,  based  upon  the  size  of  the  towns  they  are 
located  in,  if  they  make  a  reasonable  effort  to 
push  the  business  and  make  sales  in  proportion 
to  the  populations  of  the  towns,  they  will  not  be 
disturbed  and  no  additional  dealers  will  be  al- 
lowed to  compete  with  them.  Otherwise,  the  Na- 
tional Phonograph  Co.  will  establish  new  dealers. 
Their  decision  not  to  accept  new  dealers  where 
they  are  now  properly  represented  does  not  alone 
mean  protection  for  existing  dealers;  it  means 
that  they  intend  improving  the  standard  and  ex- 
tending the  business  of  the  dealers.  They  ex- 
pect that  the  additional  business  obtained  from 
the  protected  dealers  will  more  than  offset  the 
business  that  would  be  obtained  from  the  initial 
orders  of  new  firms  and  that  the  additional  busi- 
ness will  be  more  profitable  to  those  who  do  it. 
Consequently,  every  present  Edison  dealer  who 
desires  to  keep  out  competition  will  have  to  do 
what  is  expected  of  him.  After  all,  whj'  should 
a  dealer  who  carries  a  machine  or  two  and  a 
hundred  or  two  records,  and  who  makes  no  effort 
to  sell  goods,  care  to  continue  in  the  business? 
He  cannot  make  a  profit  worthy  of  the  name,  he 
is  occupying  space  iu  his  store  that  might  be 


filled  with  more  profitable  goods,  and  he  is  oc- 
cupying a  town  in  which  another  firm  might  do  a 
good  Edison  business." 


VICTOR=AUXETOPHONE  RECITAL. 


Scott  &  Jones  Co.  Entertain  Large  Audiences 
at  a  Special  Concert  in  Youngstown. 


(Special  to  Tiie  Talking  Machine  World.) 

Youngstown,  O.,  Dec.  7,  1908. 

The  Scott  &  Jones  Co.,  talking  machine  dealers 
of  this  city,  gave  their  first  Victor  Auxetophone 
concert  of  the  season,  last  Wednesday  night,  and 
a  large  audience  enjoyed  listening  to  the  grand 
opera  selections  sung  by  famous  stars.  The  auxe- 
tophone was  accompanied  by  Liebman's  orchestra, 
under  the  direction  of  Maurice  Adheimer. 

The  concert  was  the  first  of  a  series  which  the 
Scott  &  Jones  Co.  intend  to  make  a  permanent 
feature  of  the  musical  life  of  the  city.  Judging 
from  Wednesday  night's  audience  the  plan  will 
meet  with  general  favor.  Opportunities  to  hear 
good  music  are  so  rare  in  Youngstown  that  semi- 
monthly concerts,  such  as  are  proposed  when  the 
new  Scott  &  Jones  building  is  completed,  are  cer- 
tain to  increase  public  appreciation  of  it. 

The  idea  of  the  concert  was  novel.  Selections 
from  grand  opera,  sung  by  Caruso,  Mme.  Schu- 
mann-Heink  and  others  were  reproduced  by  the 
Victor  Auxetophone,  while  the  accompaniment 
was  played  by  a  full  orchestra.  The  smoothness 
with  which  the  whole  program  was  rendered  was 
abundant  proof  of  careful  preparation.  The  or- 
chestra followed  the  songs  perfectly,  always  sub- 
ordinating its  own  playing,  so  that  the  voices 
sounded  full  and  clear  above  it. 


A  PROFIT  IS  A  PKOFIT. 


While  the  fixed  charges  of  a  business  may  de- 
mand at  least  an  average  20  per  cent,  profit,  it  is 
out  of  the  question  to  measure  arbitrarily  if  a 
live,  active,  aggressive  and  growing  policy  is  de- 
termined upon. 

The  fixed  charges  are  there,  anyhow,  if  you 
don't  sell  a  dollar's  worth,  so  many  a  live  day  is 
created  without  a  visible  profit  by  selling  a  staple 
at  cost  or  a  particularly  good  purchase  at  say  10 
per  cent,  advance.  If  these  bring  work  to  fing- 
ers that  were  otherwise  idle,  it  keeps  them  in 
touch  with  your  customers  and  prevents  forming 
lazy  habits  or  circulating  idle  and  pessimistic 
gossip. 

Whatever  draws  your  customer  in  gives  the 
other  departments  a  chance  to  sell,  and,  be  it 
ever  so  little,  the  crowd  that  comes  for  one  great 
bargain,  leaves  something — even  though  small — 
in  the  other  parts  of  the  store. 

This  policy,  pursued  by  one  man  and  ignored 
by  his  competitor,  will  eventually  win  for  the 
rornior  the  big  bulk  of  the  business,  all  other 
tilings  being  equal. 

Where  both  spur  business  by  this  method,  their 


neighbors  share  in  the  general  prosperity  brought 
about  by  the  aggressive  activities  of  both. 

You  simply  cannot  lie  back  and  say,  "There's 
no  money  in  it  at  that  price,"  if  the  other  fellow 
does  it  without  actual  loss.  Maybe  you  sell  a 
fair  quantity  at  a  higher  price,  but  each  year 
will  find  it  dwindle,  instead  of  growing,  and  one 
day  the  hustler  who  sold  too  cheap  will  have  the 
bigger  business  and  a  start  on  you  that  gives 
him  a  lead  which  only  his  own  carelessness  can 
lose. 


THOS.  A.  EDISON  A  VISITOR 


To  the  New  York  Headquarters  of  the  National 
Phonograph  Co. — Pleased  With  Its  Equip- 
ment— His  First  Visit  to  the  Building. 


For  the  first  time  since  the  occtipancy  of  the 
National  Phonograph  Co.'s  New  York  headquar- 
ters at  10  Fifth  avenue,  the  building  was  visited 
one  day  last  month  by  Thomas  A.  Edison.  After 
inspecting  the  various  departments  of  the  dif- 
ferent floors,  he  was  particularly  pleased  with  the 
sumptuous  quarters  of  iNIessrs.  Dyer,  Pelzer,  Dol- 
beer  and  Stevens,  with  the  gorgeous  rugs,  beauti- 
ful mantels,  and  the  elegant  surroundings  in  gen- 
eral of  the  palatial  rooms.  Subsequently  he  called 
upon  Walter  H.  Miller,  manager  of  the  recording 
department  on  top  of  the  impressive  Knicker- 
bocker building.  Fifth  avenue  and  16th  street. 
This  was  Mr.  Edison's  first  visit  also  to  the 
laboratory,  and  Mr.  Miller  took  great  pleasure 
in  showing  "the  old  man"  around  his  perfectly 
equipped  department.  Doubtless  the  distinguished 
inventor  and  originator  of  the  Edison  phono- 
graph was  familiar  with  the  sound  reproducing 
apparatus  in  use,  but  he  admired  the  arrange- 
ment of  the  well-appointed  place,  and  congratu- 
lated Mr.  Miller  upon  the  excellent  work  he  had 
and  was  accomplishing. 


HOW  IS  YOUR  SYSTEM,  MR.  DEALER? 


Talking  of  system.  J.  Newcomb  Blackman, 
president  of  the  Blackman  Talking  ^Machine  Co.. 
97  Chambers  street.  New  York,  said  the  other 
day: 

"Mr.  Lawson  opposes  a  system  which  has  great 
bearing  on  stocks.  This  has  no  reference  to  talk- 
ing machine  record  stocks,  however,  for  a  good 
system  is  necessary  for  your  record  stock.  I 
advocate  the  use  of  the  Blackman  system,  which 
combines  my  folding  tray  with  the  Rapke  record 
label. 

"This  system  don't  boost  prices,  nor  tear  them 
down,  but  it  brings  customers,  as  it  provides  bet- 
ter service  at  the  same  price.  Every  dealer 
should  be  able  to  immediately  locate  any  record 
called  for  iu  his  stock.  If  he  cannot  do  so  he 
drives  customers  to  dealers  who  can,  for  the 
price  of  records  is  the  same  and  service  counts." 
Reference  to  the  Blackman  Co.'s  ad  on  page  31 
of  this  issue  will  probably  prove  profitable  to 
dealers  and  jobbers. 


Edison  Jobber 
Zonophone  Distributor 


New  Design 
Wooden 
Disc  Record 
Racks 


Wire 
Record 
Racks 

RECORD  CABINETS 

SPRINGS 

for  all  makes  and  size  machines 

Stereopticons,  Post  Card  Projectors 
and  Moving  Picture  Machines 

JAMES  I.  LYONS 

265  Fifth  Avenue 
CHICAGO 


THE  TALKING  MACHINE  WORLD. 


4:7 


NEWS  FROM  GOLDEN  GATE  CITY. 


Improvement  in  All  Branches  of  Trade — Out- 
look for  Holidays  Excellent — Bacigalupl 
Leases  Down  Town  Store — Sherman,  Clay  & 
Co.'s  Big  Victrola  Trade — Columbia  Expan- 
sion on  the  Coast — Zon-o-phone  Records 
Greatly  Admired — Brown's  Plans — Other 
Items  of  Interest  to  World  Readers. 


(Special  to  The  Talking  Macliine  World.) 

©an  Francisco,  Cal.,  Nov.  28,  1908. 

The  talking  macliine  business  has  continued  in 
good  condition  during  the  past  month  all  over 
the  Coast,  and  while  one  or  two  dealers  in  the 
city  say  that  they  find  things  rather  quiet,  the 
majority  are  keeping  busy,  having  all  they  can 
handle  in  some  lines.  From  the  reports  of  re- 
tailers, the  holiday  season  appears  to  be  well 
under  way  and  some  new  records  are  likely  to  be 
estaiblished  in  the  sale  of  machines  before  the 
end  of  the  year.  The  jobbers,  as  a  rule,  have 
their  hands  full  shipping  out  goods  to  all  parts 
of  the  Coast.  The  retailers  have  shown  great 
confidence  in  the  holiday  prospects,  and  their 
orders,  even  on  ordinary  lines  of  goods,  have 
been  about  as  large  as  usual,  while  some  of  the 
new  records  and  machine  models  have  had  a 
tremendous  sale.  Shipping  has  been  going  on  for 
some  time  on  holiday  orders  and  the  retailers 
are  beginning  to  receive  their  new  stock  which 
gives  them  the  opportunity  to  start  the  season 
with  a  campaign  of  advertising.  Many  addi- 
tional orders  continue  to  come  in  from  the  trade, 
and  in  certain  lines  it  is  likely  that  those  who 
held  back  their  orders  until  the  last  moment 
will  get  left,  as  many  of  the  jobbers  themselves 
are  short  of  stock.  The  new  lines  of  records 
have  continued  in  great  demand,  none  of  the 
dealers  being  able  to  fill  orders  on  time,  as  it  is 
almost  impossible  to  get  shipments  in  any 
quantity  from  the  factories. 

The  most  important  news  in  the  talking  ma- 
chine trade  this  month  is  the  leasing  of  a  fine 


down-town  store  by  Peter  Bacigalupi  &  Sons. 
They  have  secured  a  large  first  floor  and  base- 
ment location  on  Market  street,  opposite  Turk, 
near  the  Filers  Music  Co.'s  building,  and  will 
move  in  about  the  first  of  the  year.  There  they 
will  have  the  largest  and  finest  talking  machine 
store  on  the  Coast.  The  main  store  has  a  front- 
age of  about  35  feet  on  Market  street  and  ex- 
tends through  to  Stevenson  street  in  the  rear, 
affording  admirable  facilities  for  shipping  and 
receiving  stock  in  large  quantities.  The  space  on 
Stevenson  street  is  much  larger  than  that  on 
Market,  taking  in  the  rear  of  two  other  stores, 
and  affording  room  to  carry  a  larger  stock  than 
ever  before.  The  entire  wholesale  and  retail 
business  will  then  be  concentrated  in  the  one 
location,  though  branch  retail  stores  may  be 
opened  later  on  if  it  appears  advisable.  The  com- 
pany have  been  caught  short  on  fhe  new  Amberol 
records,  and  find  it  is  almost  impossible  to  fill 
the  large  orders  that  are  coming  in.  Plenty  of 
stock  has  been  ordered  from  the  factory,  but  it  is 
being  sent  out  in  small  consignments.  The  new 
Edison  machines  are  also  in  short  supply,  as 
there  has  been  a  big  demand  for  them.  In  addi- 
tion to  the  regular  business  the  new  store  will 
have  a  department  set  aside  for  the  Edison  busi- 
ness phonograph,  which  will  be  pushed  more 
vigorously  than  before,  and  one  for  the  I.  G.  S. 
language  course  records. 

Sherman,  Clay  &  Co.  state  that  their  holiday 
talking  machine  business  is  starting  off  with  a 
boom.  They  have  two  cars  of  ordinary  machines 
and  one  of  Victrola^  on  the  way  and  have  had  to 
order  another  carload  by  telegraph.  Mr.  Mc- 
Carthy states  that  the  demand  from  the  Coast 
trade  has  been  far  ahead  of  expectations,  and 
from  the  present  outlook  it  will  be  the  best  in  the 
history  of  the  business  on  the  Coast.  A  particu- 
larly good  sign  for  the  retail  trade  is  the  fact 
that  a  number  of  machines  have  already  been 
bought  for  Christmas  delivery.  The  sale  of  Vic- 
trolas  is  steadily  increasing.  ,  "While  most  of  the 
retailers  in  the  city  carry  them  in  stock,  Sher- 
man, Clay  &  Co.  are  getting  the  great  share  of 


the  retail  business.  They  sold  five  of  these  ma- 
chines in  one  afternoon  this  week,  two  of  them 
being  $300  machines.  So  far  the  Victor  double 
disc  records  have  not  yet  come  in,  but  they  are 
expected  at  any  time,  and  the  advance  orders 
have  been  very  large. 

The  steady  increase  of  business  in  the  Coast 
department  of  the  Columbia  Phonograph  Co.  has 
necessitated  a  change  in  the  organization.  W.  S. 
Gray,  the  general  manager  for  the  Coast  territory, 
has  also  had  charge  of  the  San  Francisco  busi- 
ness directly,  but  he  has  been  compelled  to  give 
his  entire  attention  to  the  larger  field.  P.  H. 
Beck,  who  formerly  had  charge  of  the  wholesale 
department  here,  has  accordingly  been  promoted 
to  the  general  management  of  the  entire  San 
FranciscO'  business.  This  step  was  determined 
upon  during  the  visit  of  Mr.  Lyle.  The  new  Co- 
lumbia records  continue  to  meet  with  great  favor, 
both  from  the  trade  and  the  public,  and  new 
agencies  are  being  placed  all  over  the  territory. 
The  local  branch  was  very  short  of  stock  for  a 
time  this  month,  but  new  goods  are  now  ar- 
riving and  orders  on  most  lines  can  be  filled 
without  delay. 

Byron  Mauzy  reports  that  the  new  Zonophone 
records  have  made  a  great  hit  with  the  trade, 
and  since  the  arrival  of  stock  he  has  received 
a  lot  of  new  orders.  His  first  shipments  of  stock 
have  accordingly  been  cleaned  up  and  he  is  now 
waiting  for  more. 

Charles  E.  Brown,  formerly  manager  for 
Kohler  &  Chase,  is  planning  to  spring  a  big  sur- 
prise on  the  Coast  trade  in  a  few  months.  Just 
at  present  he  is  giving  most  of  his  attention  to 
his  store  at  Spokane,  Wash.  He  is  just  preparing 
to  make  a  visit  there.  • 

Kohler  &  Chase  have  been  holding  a  big  sale 
of  ten-inch  records,  selling  the  regular  60-cent 
size  for  39  cents.  They  advertised  a  sale  of  25,000 
at  that  price. 

T.  B.  Watson,  of  the  Oakland  Phonograph  Co., 
is  to  have  charge  hereafter  of  the  talking  ma- 
chine department  of  the  Filers  Music  Co.'s  Market 
street  store. 


.OlnS  (NOT  VEHEERED) 


This  New  Development 
in  Tone  Reproduction 

will  help  you  develop  a 
better  class  of  trade,  inci- 
dentally your  bank  ac- 
count. 


Finished  With 
Beautiful  Hand 
Rubbed  French  Pol- 
ish. 


An    Actual    Sounding  Board 
for  Talking  Machines. 


The  Music  Master  Wood  Horn 

is  not  veneered  but  made  of  16 
solid  staves  of  either  Oak,  Mahog- 
any or  Imported  Spruce.  Guaran- 
teed not  to  crack,  split,  peel  or  blister. 

We  want  live  dealers  in  every  local- 
ity. It  will  pay  such  dealers  to  write 
us  at  once  for  our  terms  and  illus- 
trated matter.  Made  for  all  makes 
of  disc  and  cylinder  machines. 


SHeP  &  VANDEGRIFT,  Inc., 


Manufacturers 
and  Patentees 


PHILADELPHIA 


48 


THE  TALKING  MACHINE  WORLD. 


CLEVELAND'S  BUDGET  OF  NEWS. 

steady  Improvement  in  Trade  and  Dealers 
Optimistic — Higher  Grade  Machines  in  De- 
mand— International  Talking  Machine  Co. 
Open  for  Business — Columbia  Co.  Changes — 
G.  J.  Probeck  Co.  Buy  Both  Stores — Akron 
Graphophone  Co.  Incorporate — How  Various 
Houses  Find  Business — Talker  Causes  Plant 
to  Shut  Down — Moving  Picture  Shows 
Popular — Interesting  Budget  of  News. 


(Special  to  The  Talking  Macliine  World.) 

Cleveland,  O.,  Dec.  9,  1908. 

The  talking  machine  trade  improves  month  by 
month — a  fair  exponent  of  the  general  state  of 
trade,  the  full  volume  of  which  is  not  yet  reached. 
The  feeling  among  the  talking  machine  dealers  of 
Cleveland  is  rather  optimistic,  and,  as  a  matter 
of  fact,  they  are  enjoj'ing  as  lucrative  a  trade  as, 
comparatively,  that  of  any  other  kind  of  business. 

It  is  noticeable  that  during  the  past  year,  and 
due  to  the  unstable  conditions  that  existed,  there 
has  been  a  considerable  change  going  on  in  the 
talking  machine  business.  Wliereas,  previously, 
the  bulk  of  the  trade  was  in  cheaper  machines,  it 
is  now  in  the  higher  grade,  and  the  best  class  of 
records.  The  result  is  that  talking  machines 
are  quite  frequently  finding  their  way  into  Eu- 
clid avenue  and  Euclid  Heights  residences. 

Not  that  the  sales  of  cheap  machines  has 
ceased — they  are  still  sold,  and  in  aggregate 
large  quantities,  and  as  conditions  in  the  indus- 
trial world  improve  a  noticeable  increase  in  de- 
mand from  the  mechanic  and  working  man  is  evi- 
denced. The  new  records  recently  brought  out, 
together  with  new  improvements  in  various  di- 
rections, is  attracting  attention  and  adding  to  the 
impetus  of  trade. 

A  new  candidate  for  public  favor,  the  Interna- 
tional Talking  Machine  Co.,  are  opening  up  at 
No.  13,  the  Taj'lor  Arcade,  under  the  manage- 
ment of  Cleo.  S.  Bourgeois,  formerly  of  the  West 
Side  branch  of  the  Columbia  Co.  The  company 
will  handle  a  complete  line  of  Columbia  goods, 
also  the  Odeon  records.  They  have  secured  an 
ideal  talking  machine  location  and  will  undoubt- 
edly do  a  successful  business. 

An  enterprising  young  man.  T.  W.  Simpson, 
has  purchased  from  the  Bailey  Co.,  a  Victor  V 
machine,  with  100  records,  including  comic, 
opera,  solos,  instrumental  and  sacred  songs  and 
hymns,  and  has  started  out  on  the  road  giving 
concerts.  He  announces  in  a  hand  bill  program, 
two  hours  entertainment  for  15  cents.  Visiting 
small  towns  and  settlements,  where  as  yet  the 


talking  machine  has  had  limited  hearers,  he  un- 
doubtedly will  do  well. 

There  has  been  quite  a  change  in  the  Colum- 
bia Co.'s  affairs  during  the  past  month.  G.  J. 
Probeck  said:  "We  bought  both  stores,  No.  420 
Prospect  street,  and  1831  W.  2oth  street,  and  sold 
the  latter  to  John  Reiling,  who  will  continue  an 
exclusive  Columbia  store  at  that  place.  The  new 
company  will  be  called  the  'G.  J.  Probeck  Co.,' 
and  retaining  the  main  store,  will  be  the  exclu- 
sive representatives  of  the  Columbia  Phonograph 
Co.  in  this  section.  Our  company  purchased  out- 
right the  stock,  fixtures  and  good  will  of  the 
Columbia  Co.,  and  will  carry  a  complete  and  en- 
tire line  of  their  goods."  Mr.  Probeck  said  busi- 
ness was  good  and  improving.  He  stated  that 
one  of  the  first  sales  made  by  the  new  com- 
pany was  one  of  ?2,000  to  a  talking  machine 
company. 

Mr.  McNulty,  with  a  number  of  associates,  are 
busy  as  bees  at  the  May  Co.'s.  He  stated  that 
business  during  the  past  month  had  been  excel- 
lent— very  satisfactory.  His  only  complaint  was 
their  inability  to  fill  orders  for  Victrolas,  for 
which  there  is  a  big  demand,  which  it  seemed 
impossible  for  the  manufacturers  to  supply.  The 
holiday  trade,  he  said,  was  well  under  way,  and 
it  was  already  evident  it  would  be  larger. 

The  Arcade  talking  machine  dealers,  Robbins 
&  Emerson,  are  busy  and  report  trade  good.  They 
have  recently  made  sales  of  several  Victrolas  and 
report  an  excellent  demand  for  machines  of  all 
kinds.  They  also  report  increasing  sales  of  rec- 
ords, especially  Red  Seal. 

The  Akron  Graphophone  Co.,  incorporated 
under  the  laws  of  Ohio,  have  opened  a  completely 
equipped  store  in  the  Walsh  Block,  S.  Main  street, 
-Akron,  0.  The  company  are  incorporated  to  han- 
dle graphophones,  talking  machines,  moving 
picture  machines  and  supplies,  photographic  and 
music  supplies.  In  the  talking  machine  line  the 
company  will  be  exclusive  Columbia  dealers. 
Their  thoroughly  appointed  store  is  located  in 
the  business  center  of  Akron,  and  with  the  ex- 
clusive right  to  handle  the  Columbia  goods,  they 
are  certain  to  do  large  business.  The  directors 
of  the  company  are:  A.  F.  Peebles,  C.  M.  Dickin- 
son. G.  A.  Lance,  George  J.  Probeck  and  H.  E. 
Jones.  Mr.  Peebles,  president  and  general  man- 
ager, has  for  a  long  time  been  connected  with 
the  Columbia  Co.'s  business  in  Cleveland,  and  the 
company  are  fortunate  in  securing  so  well  posted 
and  thoroughly  competent  an  executive.  The 
other  directors  are  well  known  and  successful 
business  men  of  this  citj'.  Geo.  J.  Probeck  and 
H.  E.  Jones  are  both  old  hands  at  the  talking  ma- 


cbine  game.  Everything  points  to  the  success  of 
this  new  venture. 

W.  H.  Buescher  &  Sons,  2010  East  9th  street,  re- 
port business  very  satisfactory.  "Business  is 
gradually  improving,"  said  Mr.  Buescher,  Sr.  "We 
are  having  a  good  trade  in  the  higher  class  ma- 
chines, Victrolas  and  Red  Seal  records,  but  the 
resumption  of  business  has  not  yet  created  that 
degree  of  prosperity  as  to  affect  the  mchanic  to 
any  great  extent.  Holiday  selections  are  being 
made  and  that  trade  promises  to  be  good." 

W.  J.  Roberts,  Jr.,  is  busy  these  days,  with  a 
fine  assortment  of  machines  and  records  in  stock. 
He  said:  "Business  during  November  was  excel- 
lent, and  this  month  has  started  in  fine.  We 
have  made  sales  of  a  number  of  the  high-grade 
machines,  including  a  good  list  of  records,  in- 
tended for  Christmas  presents  for  wives  and 
sweethearts.  The  Amberol  records  are  taking 
well  and  the  demand  for  them  is  increasing.  The 
holiday  trade  has  started  in  lively  and  we  antici- 
pate a  very  satisfactory  season's  business." 

Business  is  reported  very  satisfactory  at  Col- 
lister  &  Sayles.  Phil  Dorn,  manager  of  the  talk- 
ing machine  department,  said:  "Business  is  very 
good  and  there  is  a  noticeable  daily  improvement. 
There  is  a  big  demand  for  Victrolas,  and  the  new 
double  disc  Victor  records  are  selling  well.  The 
demand  is  largely  for  the  higher  grade  machines 
and  Red  Seal  records.  Business  is  fair  in  our 
wholesale  department." 

"Trade  is  very  good,"  said  Mr.  Towell,  of  the 
Eclipse  Music  Co.  "Our  December  business  has 
opened  up  fine  and  is  improving  daily.  Indica- 
tions are  that  the  talking  machine  dealers  will 
have  a  profitable  holiday  trade.  There  is  a  large 
demand  for  the  higher  priced  goods,  and  we  are 
experiencing  difficulty  in  procuring  Victrolas — 
have  several  unfilled  orders  now  on  our  books." 

The  Bailey  Co.  report  business  improving.  Tha 
gentleman  in  charge  of  the  talking  machine  de- 
partment said:  "We  are  selling  a  good  many  ma- 
chines, including  Victrolas  and  Zonophones,  which 
seem  to  be  desirable  and  satisfactory  to  our  cus- 
tomers. We  are  selling  Amberol  records  as  fast 
as  we  are  able  to  procure  them — they  are  taking 
well.  The  holiday  trade,  which  has  already  set 
in,  will  undoubtedly  be  good." 

Conditions  generally  were  reported  very  satis- 
factory at  Hartwell's  Phonograph  Store.  "We  are 
having  calls  for  machines  daily,"  said  Mr.  Hart- 
well,  "and  record  sales  have  increased  50  per 
cent,  in  the  past  month.  More  men  are  being 
constantly  employed,  and  many  of  our  customers 
who  had  not  made  a  purchase  in  months,  are 
again  adding  to  their  repertoire,  and  buying 
liberally.  Indications  are  that  we  shall  have  a 
good  holiday  trade  both  in  machines  and  rec- 
ords." 

In  a  suit  for  damages  in  the  sum  of  $50,000, 
brought  by  the  mayor  of  the  suburban  town  of 
Newburg  Heights,  against  the  American  Steel  & 
Wire  Co.,  the  mayor  related  how  he  had  tried  to 
can  the  roar  of  a  slag  crusher.  He  testified  that 
he  and  his  attorney  carried  a  phonograph  to  a 
spot  just  outside  the  company's  land,  wound  up 
the  recording  mechanism  and  were  just  getting  a 
fine  reproduction  of  the  horiible  racket,  when 
every  wheel  in  the  mill  suddenly  stopped,  and  it 
became  silent  as  the  grave.  The  employes  had 
divined  his  purpose  and  stopped  the  ponderous 
machinery.  He  claims  that  the  noise  and  dust 
emanating  from  the  machinery  makes  life  at  his 
nearby  home  unbearable. 

Hundreds  of  Cleveland  women  are  utilizing  the 
moving  picture  shows  for  prai-tical  use  as  well 
as  entertainment,  using  them  as  a  meeting  place, 
instead  of  street  corners  or  stores.  Two  women 
decide  to  meet  on  an  afternoon  and  go  shopping 
together.  "I'll  see  you  at  2  o'clock  in  such  and 
such  a  moving  picture  theatre,''  says  one.  It  is 
a  certainty  that  one  of  the  women  will  be  late,  so 
that  the  other  has  a  comfortable  place  in  which 
to  wait  and  see  an  entertainment,  besides,  for 
which  she  has  paid,  but  little  more  than  street 
car  fare.  The  moving  picture  show  business,  by 
the  way,  has  grown  to  enormous  proportions.  Al- 
ready scores  are  in  existence  and  not  a  week 
passes  but  a  new  one  opens  in  some  section  of 
the  city. 


Tatcnted  Feb.  i,  190S. 

The  Ravenskilde  Talking  Machine  Starter 

Vor  Either  Edison  Phonoe;raphs  or  C'ohin)hia  Cylinder  Grapliophones 
THE    NOVELTY   OF   THE  CENTURY 

Put  a  record  on  the  machine  and  set  the  clock  at  the  time  you  want  the  record  played. 
It  will  wake  you  to  the  sound  of  music  divine  or  of  any  shout  or  remark  you  may  have 
dictated  into  a  blank  record. 

It's  mors  than  an  Alarm  Clock.  |         It  sells  llsatl. 

It  will  surprise  and  startle  evening  guests.  Can  be  attached  Instantly  by  a  child. 

As  a  trade  attractor  In  the  store  It  Is  unexcelled.        !         Is  a  periect  device.    Does  not  get  out  ol  order 

RETAIL  PRICE,  $5.00 

(^rdcr  sample  tu-d.iv.    If  not  s;itisf;u-t<irv  --rii.l  n  li.irk  .ind  ni(>nc\-  will  he  rofundod. 

P.  M.  RAVENSKILDE 

Patentee  and  Sole  Manufacturer  CABERY,  ILL. 


THE  TALKING  MACHINE  WORLD. 


49 


Ti  REGINA  HEXAPHONE 

A  New  Instrument  for  the  New  Year ! 


REGINA  HEXAPHONE 


SPECIAL 

FEATURES 

Magazine  holding  six 
records 


Tune  selecting  device 


Safety  clutch,  pre- 
venting breakage  of 
springs 


Nickel  or  penny  coin 
attachment 


Concealed  Horn 


Enclosed  mechanism 


E  have  been  working  many  months  to  perfect  the 
instrument  which  we  now  present  to  the  trade  and 
which  is  herewith  illustrated. 

Model  after  model  of  this  new  instrument  was  con- 
structed, only  to  be  cast  aside  as  soon  as  improvements  were 
discovered,  and  the  completed  instrument  as  it  now  stands  is 
as  nearly  perfect  mechanically  as  we  know  how  to  make  it. 

This  new  addition  to  the  Regina  family  will  be  called 
the  REGINA  HEXAPHONE,  "Hexaphone"  being  de- 
rived from  two  Greek  words,  and  meaning  "a  six  sounder." 
The  Regina  Hexaphone  is  a  multiple  cylinder  talking  ma- 
chine holding  six  different  records  of  the  standard  size. 
It  is  operated  by  a  spring  motor,  and  is  provided  with  a 
coin-attachment  for  nickels  or  pennies.  It  contains  a  tune 
selecting  device  by  means  of  which  any  one  of  the  records 
may  be  played  at  will. 

After  the  insertion  of  the  coin  three  turns  of  the  wind- 
ing crank  (no  more)  starts  the  music  and  the  record  is  played 
to  the  end. 

The  winding  crank  is  locked  after  three  turns  and  can- 
not be  forced,  and  the  safety  clutch  prevents  the  breakage  of 
springs. 

The  unsightly  horn  which  is  usually  in  evidence  on  in- 
struments of  this  character  is  concealed  within  the  case,  and 
the  entire  mechanism  is  enclosed  and  protected  from  abuse 
and  dust. 

When  desired  the  Regina  Hexaphone  can  be  furnished 
with  ear  tubes,  and  when  so  equipped  is  admirably  adapted 
for  use  in  "penny  arcades"  as  it  does  the  work  of  six  single 
cylinder  instruments  while  occupying  the  space  of  one. 

This  is  a  brief  description  of  the  latest  automatic  music 
maker.  Further  details,  together  with  price  and  terms,  will 
be  sent  on  application. 

Agents  wanted  where  we  are  not  already  represented. 


RAHWAY,  N.  J. 

BRANCHES: 


Broadway  and  17th  Street,  New  York 


259  Wabash  Avenue,  Chicago 


50 


THE  TALKING  MACHINE  WORLD. 


PRACTICAL  SUGGESTIONS  AND  COMMENTS 


INVENTION    OF    MOVING  PICTURES. 

J.  L.  Collins,  Houston,  Tex.,  writes:  "Will 
you  kindly  inform  me  through  The  World  who 
was  the  inventor  of  moving  pictures;  state  some- 
thing of  their  evolution." 

It  would  be  difficult,  if  not  impossible,  to  say 
just  who  is  entitled  to  the  credit  of  inventing 
moving  pictures.  The  produce  is  really  the  re- 
sult of  a  gradual  evolution  in  the  art  of  photog- 
raphy. The  word  chronophotography  may  be 
applied  to  the  intricate  process  by  which  the 
moving  picture  has  been  evolved. 

Chronophotography  is  a  method  by  which  mo- 
tions are  analyzed  by  means  of  a  series  of  in- 
stantaneous photographs  laken  at  very  short  and 
equal  intervals  of  time.  The  intervals  between 
the  exposures  of  the  plate  must  not  vary  the 
smallest  fraction  of  a  second  if  the  motion  pic- 
tures are  to  be  recoided  accurately. 

In  1873  Janssen,  the  scientist,  invented  an 
astronomical  revolver  which  showed  in  detail  the 
successive  positions  of  the  planet  Venus.  This 
experiment  was  the  first  real  achievement  by  way 
of  chronophotography,  for  although  others  had 
attempted  before  that  time  to  accomplish  the 
same  feat,  their  ideas  had  invariably  proved 
impracticable. 

Following  this  achievement  of  the  scientist 
Muybridge,  a  noted  photographer  of  San  Fran- 
cisco succeeded  in  reproducing  by  means  of  a 
series  of  instantaneous  photographs  all  of  the 
successive  gaits  of  a  rapidly  moving  horse.  His 
experiment  was  conducted  with  a  series  of  mul- 
tiple cameras.  From  twelve  to  twenty-four  were 
placed  on  a  race  track,  all  of  the  lenses  trained 
on  a  fixed  point,  and  at  intervals  that  would 
permit  of  the  photographing  of  the  horse  in 
successive  motions.  This  experiment  was  made 
in  1878,  and  from  that  time  on  the  evolution  of 
the  moving  picture  has  been  rapid. 

PRACTICAL  POINTERS  FOR  DEALERS. 

Mark  Silverstone,  of  the  Silverstone  Talking 
Machine  Co.,  the  well-known  talking  machine  job- 
bers of  St.  Louis,  Mo.,  recently  issued  a  little 
booklet  for  the  benefit  of  their  dealers,  to  the  end 
that  they  may  be  able  to  correct  any  difficulty 
which  may  be  encountered  by  the  owner  of  the 
phonography  and  it  is  such  good  matter  that  we 
take  the  liberty  of  reproducing  it  for  the  benefit 
of  the  trade  at  large: 

"Every  wheel  that  turns  must  have  play  or 
free  movement.  Examine  wheels  by  grasping 
with  the  thumb  and  forefinger.  There  should 
be  a  perceptible  movement  of  at  least  one-sixty- 
fourth  of  an  inch,  laterally.  If  tight,  loosen  end 
screws  and  move  pivots.  If  loose,  close  up  pivots. 
Always  run  the  phonograph  down  before  at- 
tempting to  take  the  machine  apart.  Whateve; 
interferes  with  the  free  movement  of  the  machine 
affects  its  playing  qualities.  The  tone  drops  as 
the  machine  slackens,  and  raises  as  its  speed  in- 
creases. A  machine  will  stutter  and  repeat  the 
same  sound  where  a  record  is  loose  on  the  cyl- 
inder or  when  the  belt  is  too  large,  also  if  the 
feed  nut  does  not  fit  properly  or  is  worn. 
BELTS. 

"The  belt  must  run  in  center  of  pulleys  and 
not  rub  against  the  side  flanges.  This  retards 
free  movement.  To  ascertain  whether  the  belt 
fits  correctly,  grasp  the  cylinder  while  in  motion, 
and  if  the  belt  continues  to  move  moie  than  half 
an  inch,  it  is  either  too  long  or  oil  ha.s  been 
placed  on  it.  In  the  first  instance  a  new  belt  is 
necessary;  in  the  second,  if  a  new  belt  cannot  be 
secured  readily,  remove  belt,  dip  in  chloroform 
and  replace.  Clean  pulleys  thoroughly  of  all  oil 
and  dirt  before  placing  belt. 
OIL. 

"Use  specially  prepared  phonograph  oil.  Apply 
one  drop  to  all  bearings  once  a  week  and  on  the 
teeth  of  wheels,  and  on  the  back  rod  on  which 
the  speaker  arm  slides.  The  black  substance  on 
the  wheels  is  graphite;  do  not  clean  off.  Graphite 
is  an  excellent  lubricant  for  the  lower  works  of 
the  phonograph,  but  sliouhl  not  be  used  on  the 
upper  works. 


RECORDS. 

"These  are  best  kept  in  cabinets.  Constant 
friction  of  placing  them  in  and  out  of  a  felt-lined 
carton  is  not  conducive  to  their  longevity.  Never 
leave  record  on  the  cylinder  after  playing.  The 
metal  being  colder  than  the  record  causes  it  to 
shrink  and  fit  snugly.  If  this  occurs,  warm  the 
record  with  the  palm  of  hand  or  blow  breath, 
and  in  a  short  while  it  will  have  expanded  suffi- 
ciently to  be  taken  off.  Don't  exert  force  in 
placing  record  on  the  cylinder,  as  many  records 
are  cracked  that  way  and  the  dealer  blamed  for 
it.  Always  open  end  gate  as  far  as  possible. 
Many  records  are  scratched  and  practically 
ruined  by  being  rubbed  against  the  corner  of  the 
end  gate.  Grasping  the  record  with  the  fingers 
will  not  hurt  it — your  finger  nails  might  scratch. 
The  safest  plan  is  by  placing  the  first  and  second 
finger  inside  of  the  record  and  place  on  machine. 
"When  taking  record  off,  always  start  it  with  the 
thumb  and  finger  of  left  hand,  and  then  grasp 
with  the  right  hand,  as  above  stated,  viz.,  by 
spreading  the  first  and  second  fingers  inside  of 
the  record. 
SAPPHIRE. 

"The  small  point  that  tracks  on  the  record 
should  be  watched  for  flat  surface.  Dusty  records 
will  sometimes  wear  it  flat,  and  a  broken 
sapphire  will  play  a  record  while  at  the  same 
time  ruin  it.  If  there  are  thin  brown  shavings 
on  the  sapphire  point,  have  a  new  sapphire  imme- 
diately installed.  It  is  important  that  a  genuine 
sapphire  be  installed,  as  there  are  many  imita- 
tions out,  which  have  a  short  life.  If  machine 
has  suddenly  lost  its  tone  quality,  look  for  a 
broken  sapphire.  Brush  the  cotton  that  congre- 
.gates  on  point  frequently. 

GOVERNOR. 

"The  small  screws  holding  the  governor 
springs  sometimes  become  loosened;  this  may  be 
noticed  by  the  irregular  revolution  of  the  gov- 
ernor. Occasional  examination  is  necessary,  and 
if  found  loose,  tighten  with  small  screw  driver. 

CLAMP  SCREW. 

"The  circular  clamp  screw  inside  of  the  repro- 
ducer should  be  occasionally  tightened.  Hold  re- 
producer in  left  hand  with  limit  weight  up — 
place  thumb  against  word  model  C,  press  upward, 
place  screw  driver  or  knife  blade  on  ridges  of 
clamp  screw,  press  to  the  left,  which  turns  clamp 
screw  and  tightens  diaphragm.  New  machines 
must  always  have  diaphragm  tightened,  as  the 
clamp  ring  works  itself  loose  in  shipment.  It 


reproducer  rattles,  look  for  loosened  clamp  ring. 
FEED  NUT. 

"The  small  piece  of  steel  that  engages  the 
screw-threaded  shaft  and  aids  in  carrying  the 
speaker  arm  across  the  record  is  called  the  feed 
nut.  It  sometimes  wears,  as  it  is  made  of  soft 
metal  to  prevent  wearing  out  the  other  parts.  To 
replace  new  feed  nut,  fasten  it  loosely  with  the 
screws,  start  machine,  allowing  the  feed  nut  to 
engage  the  feed  shaft,  which  will  place  it  in  its 
proper  position.  Stop  machine  and  tighten 
screws.  The  feed  nut  must  fit  snugly  on  shaft 
without  any  pressure.    This  is  important. 

SPRINGS. 

"Do  not  leave  machine  tightly  wound  in  cold 
weather.  If  a  jolting  sound  issues  from  the 
mechanism,  the  spring  needs  graphiting.  Get  a 
tube  of  graphite,  turn  machine  handle  side  down, 
squeeze  the  graphite  in  the  small  openings  on  the 
left  side  of  main-spring  barrel;  then  wash  the 
graphite  into  the  spring  with  oil  from  your  oil 
can.  Start  the  mechanism  and  repeat  the  per- 
formance at  another  part  of  the  barrel.  Barrels 
without  openings  in  sides  must  be  removed  and 
cover  taken  off. 
HORNS. 

"To  ascertain  if  horn  is  correctly  hung,  slip 
rubber  off  speaker.  It  should  point  toward  cen- 
ter of  cylinder;  remove  all  surplus  rings  from 
chain." 

TO  PRESERVE  LANGUAGES  AND  DIALECTS. 

John  A.  Dailey,  of  East  Orange,  N.  J.,  makes  a 
plea  for  the  preservation  of  the  sundry  lan- 
guages and  dialects  in  the  following  letter: 

"While  it  is  true  that  voice  reproduction  is 
not  perfect,  yet  noting  the  advance  of  the  last 
few  years,  we  are  justified  in  believing  that  im- 
proved methods  and  appliances  will  approach 
nearer  and  nearer  to  perfection.  It  is  for  us 
to  provide  the  records  and  means  for  their  care 
and  preservation,  with  suitable  buildings  and 
thorough,  comprehensive,  and  analytical  indexes. 

"While  we  are  engaged  in  preserving  the  linea- 
ments, history,  and  accounts  of  the  domestic  and 
general  life  of  the  fast  vanishing  tribes  of  the 
American  Indian,  should  we  not  also  preserve 
the  actual  spoken  word  of  the  sundry  languages 
and  dialects  still  extant? 

"It  would  seem  that  by  the  free  governments 
and  composite  peoples  of  North  America  this 
work  should  be  inaugurated  and  efforts  made 
toward  international  co-operation  in  an  under- 
taking so  broad  and  cosmopolitan  in  its  char- 
acter, and  that  no  point  for  the  origin  of  the 
movement  could  be  more  natural  and  fitting 
than  the  almost  epitomized  world.  New  York." 


'URUTZER 

UP-TO-DATE 

AUTOMATIC 

MUSICAL 
IIISTIIUH[IITS 

"WTTH  SLOT 

ylllACHMINT 


VORID 

SDITyiBLE 

FOR  AIL 

PUBLIC 
PUCES 


OUR. 


IAR6E  CATAIOG 

MOWING 


llNE 


OPtRATtB  BYPtRFORAIlO  WPf  R  ROLLS 


MAILED 

UPON  REQUEST 
'  i    *■'>■->  >-« 


THE  TALKING  MACfflNE  WORLD. 


51 


MUNCHAUSEN'S  GREAT  CREATION. 

Gives  Pointers  to  Inventors  of  New  Things  in 
Musical  Instruments — Stores  the  Music  of 
the  Universe  for  the  Twentieth  Century  Ear 
to  Hear — The  "Greatest  Thing  Ever"  if 
Munchausen    Is  to   be  Believed. 


Chauncey  Munchausen  Sellers  (no  connection 
with  any  one  of  somewhat  similar  name)  has 
been  contributing  some  interesting  articles  to 
the  New  York  Herald,  from  which  we  learn 
that  his  relative,  Colonel  Munchausen,  the  ver- 
satile and  veracious  historian  and  inventor,  has 
now  perfected  a  most  wonderful  musical  instru- 
ment, information  regarding  which  will  doubtless 
interest  those  subscribers  of  The  Talking  Ma- 
chine World  who  are  laboring  upward  and  on- 
ward toward  perfection  in  musical  reproduction. 
Indeed,  according  to  our  chronicler,  Colonel 
Munchausen's  inventions  and  discoveries  have 
created  such  a  deep  thirst  for  knowledge  among 
the  Board  of  Aldermen  that  they  have  been  en- 
couraging investigations  along  aesthetic  lines. 
Among  those  foremost  in  recommending  exhibi- 
tions in  music,  fine  arts  and  kindred  topics  are 
Aldermen  "Von  McCrum,  Prof.  James  Crystal,  of 
the  South  Brooklyn  district;  Alderman  Von  Roer- 
back,  Patrick  Reinhauser,  Carl  Pretzelfeller  and 
Alderman  Guffy,  of  Harlem. 

This  spirit  of  advancement  enabled  Colonel 
Munchausen  to  resume  certain  musical  experi- 
ments which  he  had  begun  years  before — namely, 
the  rediscovery  of  the  lost  art  of  making  instru- 
ments so  entrancing  as  to  inspire  the  coldest  and 
dullest  of  mortals — in  a  word,  awakening  them 
to  the  joy  of  living  and  the  glorious  possibilities 
of  the  every-day  life  around  them. 

With  a  handsome  appropriation  at  his  com- 
mand. Colonel  Munchausen  bought  seven  lots  and 
a  big  factory  at  Steinway,  L.  I.,  and  after  a 
period  of  unceasing  experiment  he  was  able  to 
produce  music  of  the  most  extraordinary  char- 
acter. The  philosophy  of  it  all  was  simple 
enough.    He  proceeded  on  the  lines  laid  down 


by  Sir  Isaac  Newton,  that  nothing  is  ever  lost, 
whether  it  he  sound,  color  or  thought. 

Colonel  Munchausen  not  only  discovered  that 
somewhere  in  the  universe  is  stored  away  all  the 
beauty,  joy  and  sunshine  known  to  man  since 
mundane  things  began,  but  that  the  very 
murmur  of  the  ancient  seas  and  forests, 
as  well  as  the  music  of  Orpheus,  might  be  re- 
produced for  the  twentieth  century  ear  to  hear 
to  its  enravishment. 

By  putting  a  mediaeval  violin  into  his  electrical 
music  cabinet  and  turning  on  the  current  the 
Colonel  was  able  to  reproduce  the  music  of  the 
dead  masters.  This  was  not  only  repeated  with 
astounding  eifect,  but  its  sweetness  was  greatly 
enhanced  by  the  mellowing  and  ripening  effects 
of  time,  just  as  the  rare  and  wondrous  quality 
of  colors  and  certain  woods  are  increased  in 
beauty  as  the  years  go  on.  Colonel  Munchausen 
found  that  the  most  exquisite  melodies  were  im- 
proved as  the  sun  enriches  the  old  carvings  and 
frescoes  of  ancient  days. 

A  violin  of  Swedish  wood  gave  the  weird  songs 
of  the  Northland  just  as  they  were  played  by 
the  minstrels  of  thousands  of  years  ago.  A  fiddle 
of  Irish  birch  sang  the  wondrous  melodies  heard 
in  the  halls  of  the  Irish  kings.  A  violin  of  Cali- 
fornia redwood  filled  the  room  with  the  far-away 
tremolo  of  those  primeval  forests  in  the  days 
when  elephants  roamed  the  wilderness  that 
stretched  unbroken  on  the  mighty  plateaus  up- 
heaved and  sunk  where  the  Pacific  now  rolls. 

A  violin  of  Oregon  coastwood  reproduced  the 
roar  and  murmur  of  the  ancient  sea.  The  very 
noise  of  the  marine  mastodons,  sea  serpents  and 
whales  lashing  the  water  with  thunderous  report 
could  be  heard  punctuating  the  loveliest  of 
earthly  music. 

But  the  event  of  the  preliminary  exhibition 
was  a  test  of  instruments  made  from  trees 
grown  in  classic  lands.  From  cedars  of  Lebanon 
you  heard  the  songs  of  the  Israelites,  evidently 
at  the  evening  hour.  The  altos  and  sopranos 
rose  as  clear  and  beautiful  as  liquid  ivory 
above  the  deep  bass  of  the  male  voices,  which 


jruxcnAnsEN's  wondkufui.  ixvention. 

was  evidently  back  under  the  trees  of  Lebanon. 

From  the  beeches  and  sacred  sassafras  trees 
of  old  Greece  came  the  melting  melodies  and  war 
chants  as  described  by  writers  of  ancient  his- 
tory. From  certain  Assyrian  woods  brought 
over  by  the  recent  expedition  of  the  Pennsylvania 
University  and  manufactured  into  violins  by 
Colonel  Munchausen's  experts  were  heard  the 
wailing  harp  tones  and  songs  of  the  captives  as 
they  were  heard  at  the  close  of  a  long,  hard  day, 
when  they  hung  their  harps  on  the  willows  and 
sat  down  and  wept  by  the  rivers  of  Babylon. 

As  may  be  imagined,  all  this  was  greeted  with 
wonderment.  Nothing  like  it  had  ever  been, 
heard  under  the  skies  before.  It  seemed  as  If 
the  fables  of  the  ancients  had  more  than  proven 
true.  The  very  grain  of  the  old  trees  spoke 
of  the  past — of  the  lands,  the  people  and  their 
music  of  ages  and  ages  ago. 

But  the  marvel  of  marvels  was  kept  for  the 
last.  From  early  boyhood  Colonel  Munchausen 
had  been  an  earnest  student  of  the  classics  and 
had  always  dreamed  of  some  day  being  able  to 
reproduce  something  of  their  departed  glory  and 
greatness.  It  was  with  feelings  of  agitation  that 
the  pale-faced  Colonel  carefully  placed  an  ancient 
looking  lyre  in  position  in  his-electrical  cabinet. 

With  his  voice  trembling  with  emotion,  he 
said  a  few  words,  in  effect  that  he  had  made  a 


ATTENTION,  MR.  JOBBER  AND  DEALER! 

The  New  Muivsoiv  Folding  Horn 


PATENTED 


RETAILS  $7.00 


RETAILS  $7.00 


OFFERS  YOU  GREATER  SALES  AND  LARGER  PROFITS 

From  its  inception  this  company's  efforts  have  been  directed  tow^ard  the  improvement  of  its  horns.  That  the 
result  has  warranted  the  cost  and  labor  involved,  is  vouched  for  by  the  increased  orders  we  are  receiving 
from  all  who  have  inspected  the  new  product. 

THE  NEW  MUNSON  FOLDING  HORN  is  not  only  superior  in  appearance  but  through  some  mechanical 
changes  In  its  construction  its  tonal  qualities  have  been  greatly  improved. 

FOR  DISC  AND  CYLINDER  MACHINES  is  the  only  one-piece  indestructible  Folding  Horn  on  the 
market.  Made  of  the  finest  quality  of  selected  Leatherette — in  plain  solid  colors — Gold,  Black  or  Red, 
inside  and  out. 

WHEN   FOLDED  AND  CARTONED   it  occupies  a  space  only  28  inches  long  by  3|  inches  square — an 
ideal  parcel  for  carrying  or  handling  and  impervious  to  damage. 


Dealers  Must  Order  Through  Their  Jobbers 


Further  Pa-rticulaLrs  and  Discount  Sheet  on  Application 


FOLDING  PHONOGRAPHIC  HORN  CO. 


650-652  Ninth  Aveiwie 


NEW  YOR.K  CITY 


TORONTO  PHONOGRAPH  CO.,  Toronto,  Ont.,  Canadian  Agents 


52 


THE  TALKING  MACHINE  WORLD. 


careful  model  of  the  famous  lyre  played  on  by 
Orpheus  when  he  charmed  the  multitudes.  At 
this  a  deep  blush  fell  upon  the  committee  of  vis- 
iting Aldermen  and  spectators  who  crowded  the 
assembly  room  of  the  music-torium. 

When  all  was  ready  word  was  given  for  the 
experiment  to  proceed.  With  his  own  hands 
Colonel  Munchausen  adjusted  the  electrical  ap- 
paratus and  turned  the  button  releasing  a  cur- 
rent from  a  specially  manufactured  battery  of  the 
most  delicate  construction.  For  an  instant  there 
was  a  buzz,  a  flutter  and  a  murmur  in  the  ma- 
chine, then  from  its  depths  came  ethereal  strains 
of  music  so  sweet  and  ravishing  that  every  one 
seemed  entranced.  Rough  men  were  moved  to 
tears.  Strangers  from  Hoboken,  Jersey  City, 
Perth  Amboy  and  even  Seabright  clasped  hands, 
while  women  embraced  and  invited  one  another 
to  visit  their  homes  and  stay  a  month. 

Under  the  influence  of  this  rapturous  music 
all  the  world  seemed  really  kin,  and  when  the 
exhibition  closed  it  was  already  getting  dusk,  and 
the  people  could  hardly  believe  that  they  had  been 
under  the  influence  of  the  magic  tones  for  four 
solid  hours  without  refreshments  or  programs 
to  break  the  spell. 

The  news  of  Colonel  Munchausen's  unparalleled 
discovery  brought  a  multitude  to  hear  the  next 
day's  concert.  Hundreds  could  not  get  near  the 
door.  Fortunately  the  music,  like  the  X-ray,  had 
the  magic  quality  of  penetrating  all  substances, 
and  it  filtered  through  the  heaviest  walls  of  brick 
and  stone  as  through  gauze. 

But  this  is  not  all.  The  enchanting  quality  of 
the  music  was  unlike  anything  of  earth.  The 
ecstacy  of  it  fell  upon  the  place  like  heavenly 
Incense,  pervading  all  space  and  filling  the  soul 
until  the  great  audiences  became  so  exalted  that 
they  lost  all  sense  of  their  surroundings  and 
did  not  know  whether  they  were  in  Steinway, 
L.  I.,  or  the  golden  temples  of  the  new  Jeru- 
salem. 

At  the  final  demonstration,  when  Colonel  Mun- 
chausen connected  his  machine  with  two  fresh 
batteries,  the  effect  became  so  overpowering  that 
the  people  burst  into  song — a  sort  of  paraphrase 
of  the  magic  lyre  music. 

Every  note  was  clear  and  distinct,  and  yet 
the  people  of  untrained  voice,  and  mostly 
strangers  to  one  another,  sang  in  marvelous  uni- 
son, keeping  exact  time  with  the  murmuring 
cadences  of  Colonel  Munchausen's  musical  cabi- 
net, so  that  every  voice  seemed  a  part  of  it, 
answering  like  an  evening  breeze  on  land  to  the 
roar  and  murmur  of  the  sea. 

As  a  sort  of  triumphal  finish  to  the  perform- 
ance the  machine  was  tried  on  different  nation- 
alities. This  closing  experiment  was  the  greatest 
success  of  all.  The  people  of  East  New  York 
and  South  Brooklyn,  about  six  thousand  of  them, 
were  packed  in  one  of  the  big  armory  buildings, 
when  Colonel  Munchausen  began  his  last  song. 
The  effect  was  beyond  words  to  describe.  Every- 
body, pawnbrokers,  real  estate  speculators,  trol- 
ley conductors  and  members  of  the  local  govern- 
ment, whose  highest  ambition  was  a  sharp  deal 
and  300  per  cent,  profit,  crowded  around  the  mu- 
sical cabinet  like  mourners  at  a  Methodist  re- 
vival, and  also  burst  into  song.  So  sweet  and 
beautiful  was  the  music  that  even  the  plumbers 
and  pushcart  men  outside  the  building  crowded 
in  and  joined  in  the  universal  sort  of  hallelujah 
chorus  that  rounded  up  the  evening  performance. 

The  result  of  all  this  was  most  marked.  In 
a  few  days  a  decided  improvement  was  noted  in 
the  political  atmosphere  of  the  City  Hall  in 
Brooklyn  and  New  York.  Men  became  almost 
human  in  their  dealings.  Trolley  conductors 
stopped  their  cars  at  the  corners,  and  even  the 
bell  failed  to  start  the  car  until  the  motornian 
had  seen  the  women  and  children  safely  on  the 
sidewalk,  and  that  no  cripples  or  helpless  ones 
were  hanging  to  the  rail  when  the  car  started. 
Perhaps  no  greater  triumph  ever  greeted  the 
life-long  struggles  of  an  Inventor  than  was  re- 
ceived by  Colonel  Munchausen. 

The  Board  of  Aldermen  appointed  a  musical 
committee  to  entertain  all  visiting  musicians  in 
New  York  and  to  found  a  chair  of  music  with  an 
appropriation,  guaranteeing  the  free  education 
of  the  musical  poor  and  struggling  geniuses  who 


were  considered  worthy  to  play  with  Paderewski 
or  sing  with  Melba  in  the  Metropolitan  Opera 
House  were  to  be  specially  educated  at  public 
expense. 

Colonel    Munchausen    had    now    become  so 


wealthy  that  he  declined  further  appropriations 
for  six  months,  and  asked  that  all  money  voted 
to  him  be  turned  over  to  the  musical  fund  for 
educating  gifted  children  of  New  York  and 
suburban  origin. 


RECORD  BULLETINS  FOR  JANUARY,  1909 


NEW  VICTOR  RECORDS. 


NO.  SIZE. 
SOUSA'S  BAND. 

odtll  "Fairest  of  the  Fair"  Marcli  Sousa  10 

31722  Venus  on  Eartli  Waltz  Lincke  12 

.UtTHUR   PKYOR'S  BAND. 

5602  Italian  Riiiemen  March  Buccalosi  10 

5607  Georgia  Sunset   (Cakewalk)  ..  .Brown-Lampe  10 

TICTOK   OKCHESTBA    (WALTER  B.   BOGEESj  CONDUCTOR). 

5600  Madeleine  Waltz   Georges  10 

VICTOR  DANCE  ORCHESTRA   (WALTER  B.  ROGERS.  CONDR.  I. 

31711  Pamplona  Waltz   Gauwin  12 

CORNET    SOLO   BY   HERBERT   L.    CLARKE   ACCOMP.  BY 
SOUSA'S  BAND. 

31721  Caprice  Brilliante  Clarke  12 

ORCHESTRA  BELL   SOLO  BY  ALBERT   ilULLER  WITH  OKCH. 

52902  Black  Forest  Polka   10 

BANJO    SOLO   BY   VESS  L.   OSSMAN   WITH  ORCH. 

5622  Fun  in  a  Barber  Shop  Winne  10 

WHISTLING    SOLO   BY    GUIDO   GIALDINI    WITH  ORCH. 

52013  Habanera.     (From   ••Carmen")  Bizet  10 

TENOR   SOLO   BY  HARTCY   HINT)ERMEYER   WITH  ORCH. 

559S  When  Jack  Comes  Sailing  Home  

Bayes-Norworth  10 
TENOR    SOLO   BY    HARRY   MACDONOCGH    WITH  ORCH. 

5630  There  Never  Was  a  Girl  Like  You  

Williams-Van  Alstyne  10 

CHORUS  WITH  YODEL  BY  THE  PIRCHER  ALPENSINGERS  OF 
BERLIN. 

52010  "With  Us  in  Tyrol"  (Bei  uns  in  Tirol)   10 

SCOTCH  SONG  BY  HARRY  LAUDER  WITH  ORCH. 

5S002  When  I  Get  Back  Again  to  Bonnie  Scotland.  12 

DUET  BY  MISS  JONES  AND  MB.   MURRAY  WITH  ORCH. 

5625  When  We  are  M-A-R-R-I-E-D.     From  "Talk 

of  New  York"  •  Cohan  10 

COMIC   SONGS   BY   NAT   M.    WILLS    WITH  OBCH. 

5616  Our    Boarding   House  Wills  10 

31720  The   Flag   He    Loved   So   Well  (Burlesque 

Military  Ballad)   Wills  12 

BY  BOBLEY  D.  EVANS. 

5632  Farewell  Address  to  the  Navy   10 

WHITNEY    BROTHERS  QUARTET. 

5628  Sally  in  Our  Alley   Carey  10 

5629  The   Little   Bed    Drum    (Poem   by  Eugene 

Field)   Gibson  10 

31723  (a)  •■Excelsior"  Up-to-date;    (b)  Fishing...  12 

BILLT    MURRAY   AND    HAYDN    QUARTET    WITH  ORCH. 

5617  Sullivan.  From  '•The  American  Idea". Cohan  10 
5624  Sweetheart  Town   Mahoney-Morse  10 

COMIC    SONG    BY    BILLY    MURRAY    WITH  ORCH. 

5631  Over  on  the  Jersey  Side  Norworth  10 

DUET   BY   COLLINS  AND   HARLAN   WITH  ORCH. 

5618  Alabam'.    From  "The  Broken  Idol"  

Williams-Van  Alstyne  10 

IRISH  SPECIALTY  BY  STEVE  PORTER. 

5620  Flanagan's  New  Year's  Call  Porter  10 

YANKEE  TALK  BY   CAL  STEWART. 

5619  Moving  Day  at  Pun'kin  Center   10 

TENOR    SOLO    BY    HAROLD    .lARVIS    WITH  ORCH. 

31714  The  Ninety  and  Nme  Campion  12 

BARITONE   SOLOS   BY   ALAN  TURNER  WITH  ORCH. 

5610  Annie  Laurie   Scott  10 

31719  Thy  Sentinel  Am  I  Pinsuti  12 

DUET  BY  MISS  STEVENSON  AND  MR.  STANLEY  WITH  ORCH. 

5627  Good  Evening.  Caroline!  Yon  Tilzer  10 

GIUSEPPINA    HUGUET^    SOPRANO^   WITH  ORCH. 

5S407  Huguenots — O  vago  suol  della  Turenna  (Fair 

Land  of  Touraine!)  Meyerbeer  12 


TWELVE-INCH,  WITH  ORCH. 

92057  Madama  Butterfly — Un  bel  di  vedremo  (Some 

Day  He'll  Come).    In  Italian  Puccini 

92058  Aida — O  Vaterland  (Oh.  My  Fatherland).  In 

German   Verdi 

MAECELLA     SEMBHICHj     SOPRANO.       TWELVE-INCH,  WITH 
ORCH.  IN  ITALIAN. 

88141  Semiramide — Be)    raggio    lusinghier  (Bright 

Gleam  of  Hope)   Rossini 

88142  Linda  di  Chamounis — O  luce  di  quest'  anima 

(Guiding  Star  of  Love)  Donizetti 

88143  Vespri      Siciliani — Bolero.     "Merce  dilette 

amiche"    (Dear    Friends,    We   Now  Must 
Part)   Verdi 

ERNESTINE     SCHUMANN-HEINK,     CONTRALTO.  TEN-INCH, 
WITH  ORCH. 

87021  Treue    Liebe    (True    Love)     (German  Folk 

Song).     In  Gei-man  

87022  Irish  Love  Song.    In  English   Lang 

EVAN    WILLIAMS.,    TENOR.       TEN-INCH.    WITH    ORCH.  IN 

ENGLISH. 

64096  Queen  of  Sheba — Lend  Me  Your  Aid  (Part 

II)   Gounod 

VIOLIN     SOLO    BY    MISCHA    ELMAN.  TWELVE-INCH. 

71038  Rondo    Capriceioso — Introduction ....  Saint-Saens 


NEW  DOUBLE  RECORD  ZONOPHONE  DISCS 
10-INCH. 


NEW  RED  SEAL  RECORDS. 


EMMY    DESTINN,    SOPRANO.      TEN-INCH,    WITH  ORCH. 

91083  Mignon — Kennst    du    das   Land?  (Knowest 

Thou  the  Land?)    In  German  Thomas 

91084  Madama  Butterfly — Sai  cos"  ebbe  euore  (Do 

You  Know,  My  Sweet  One).    In  Italian 

Puccini 


5151 
5152 
5153 

5154 

5155 
5156 

5157 

5158 

5159 
5160 

5161 
5162 

5163 
5164 


ZONOPHONE  CONCERT  BAND. 

A — Funiculi  Funicula  March  F.  Baselt 

B — Egyptian  March   J.  Straus.s 

A — Solitude  Waltz   E.  Waldteufel 

B — Sizilietta   F.   von  Blon 

A — Spanish.  From  '•Foreign  Lands" .  Moszkowski 
B — Fanfare  (Soldier's  Chorus).  From  "Faust" 

G.  Gounod 

ZONOPHONE  ORCHESTRA. 
A — Harry  Lauder  Medley  (Two-Step. 
B — Yankee  Dude    (Characteristic  March  and 

Two-Step)   Lampe 

A — Sphinx   (Valse  de  Genre)  Popy 

B — Senorita   (Spanish  Waltz)  Moore 

A — John   Chinaman    (March   and  Two-Step) 

Fessler 

B — Rainbow  (An  Indian  Intermezzo) ..  .Wenrich 

VOCAL    SELECTIONS    WITH    ORCH.  ACCOMP. 

(Henry  Burr.) 
A — Nita  Gitana  (A  Spanish  Serenade) .  .DeKoven 
B — If    You'll     Remember    Me     (Song  from 
Chauncey    Olcott's    new    play  "Ragged 

Robin"   Ball 

(Arthur  Collins.) 

A — Mister  Dinkelspiel   Moran-Helf 

B — Father  is  a  Judge  Moran-Helf 

VOCAL    SELECTIONS    WITH    ORCH.  ACCOMP. 

(Steve  Porter.) 
A — Finnegan's  Flat  (Original). 
B — Pat  O'Brien's  Automobile  (Original). 

(Frank  C.  Stanley.) 
A — Stella.     Song  from  Edward  A.  Paulton's 

Operetta  "The  Naked  Truth." 
B — The  Cherry  in  the  Glass.    From  "The  Girl 
Behind  the  Counter." 

(Alice  C.  Stevenson.) 

A — Sweetheart   Von  Tilzer 

B — Carissima   Penn 

(Arthur  Collins,  and  Byron  G.  Harlan.) 
A — Down  in  Georgia  on  Camp  Meeting  Day.. 

Bevins 

B — Play  Dat  Rag   Rose-Lemonier 

(Ada  Jones  and  Billy  Murray.) 

A — Oh.  Y'ou  Coon   Cohan 

B — Rainbow   Bryan-Wenrich 

(.Ada  Jones  and  Len  Spencer.) 

A — The    Widow    Dooley     (Irish  Vaudeville 
Sketch). 


UDELL  CABINETS 


For  Disc  and 
Cylindef  Records 


YOU  ^^''O'-il'^  sell  a  Cabinet  to 

  keep  the  Records  in  every 

time  you  sell  a  machine.  It  will 
not  take  much  talking  on  \  our  part 
to  sell  Udell  Cabinets.  They  speak 
for  themselves.  \\  e  are  proud  of 
them. 

Our  dealers  all  sell  them  at  a  fine 
profit. 

Write  for  Discount 

THE   UDELL  WORKS 

INDIANAPOLIS,  IND. 

Dealers  don't  keep  Udell  Cabinets,  they 
SELL  THEM. 


No.  429,  Disc  Record  Cabinet 
Hr'pht  31  inche*.  width  18  inches,  drpth  14  inches.  Gold- 
en Qyeitercd  0«k  top  pnd  front.  Mehoppny  finish.  Holds 
140  12-in.  Disc  Recoids.    List  price  $IO.CO. 


THE  TALKING  MACHINE  WORLD. 


53 


B— Tony    and    Rosetta     (Italian  Character 
Sketch). 

(Frank  C.   Stanley  and  Henry  Burr.) 
5105  A — On  the  Banks  of  Allan  Water  (Old  Eng- 
lish Song). 

B — Wanderer's  Night  Song  Goethe-Rubensteln 

SINGLE  SIDE  lO-INCH  ZONOPHONE 
RECORDS. 


.Komzak 


ZONOI'HONK  CONCERT  BAND. 

1187  Kaiser  Josef  (March)   

ZONOPHONIO  ORCHESTRA. 

1188  Songs  of  the  South  (Waltz  Medley). 
ACCORDION    SOLO    PLAYED    BY    J.    J.  KIMMEL. 

list)  March — The  Irish  Boy. 

BELL    SOLO    PLAYED    BY    ED.    KING,    OKCII.  ACCOMP. 

1190  Powder  and  Patches  (Gavotte  Intermezzo)  .  . 

Aronson 

VOCAL    SELECTIONS    WITH    ORCH.  ACCOMP. 

ll'Jl  Ask  Her  While  the  Band  is  Playing.  From 

Victor  Herbert's  "Algeria".  .  .  .Dorothy  ICingsIey 

ll'J2  Evening  Star.     From  "Tannhauser"  

Thomas  Chalmers 
1103  Frieda.     From  "The  Girls  of  Gottenberg" .  . - 

Metropolitan  Triu 

1194  Grandma   (Snyder)   Byron  G.  Harlan 

1195  Sullivan.     From  Geo.  M.  Cohan's  "American 

Idea"   Billy  Murray 

1196  Throw  Out  the  Life  Line  (Sacred)  (Ufford) 

Peerless  Quartet 


COLUMBIA  10-INCH  DOUBLE-DISC  RECORDS 

A613  A  Busy  Week  at  Pumpkin  Center.    Talking  rec- 
ord bv  Cal  Stewart  t "Uncle  Josh"). 
Sullivan,   from   "The  American   Idea."  Cohan. 
Baritone  solo,  by  S.  C.  Porter,  orch.  accomp. 
A614  Uncle  Josh  .and  the  Sailor.    Talking  record  by 
Cal  Stewart. 
Honey  Lou.     Lemonier-     Tenor-baritone  duet  by 
Byron   G.   Harlan  and   Arthur  Collins,  orch. 
accomp. 

A615  I'd  Rather  Float  Through  a  Dreamy  Old  Waltz. 
Camp.     Soprano-baritone  duet  by  Miss  Stev- 
enson and  Frank  C.  Stanley,  orch.  accomp. 
If  You'll  Remember  Me,  from  "Ragged  Robin." 
Ball.    Tenor  solo  by  Henry  Burr,  orch.  accomp. 
A616  Arion    Carnival    March.      Faust.      Played  by 
Prince's  Military  Band. 
Ring  the  Bells  for  Christmas   Morn.  Spence. 
Sung  by   Mendelssohn  mixed  quartette,  orch. 
accomp. 

COLUMBIA  12-INCH  DOUBLE-DISC  RECORDS 


A5082  Rainbow.     Wenrich.     Played  by  Prince's  Mili- 
tary Band. 

Kerry  Mills   Barn   Dance.     Mills.     Played  by 
Prince's  Orchestra. 
A5083  Stille  Nacht,  Hellige  Nacht  and  O  Sanctissima. 

Wohlfahrt.  Violin,  flute  and  piano  trio  by 
George  Stehl,  Marshall  Lufsky  and  C.  A. 
Prince. 

Largo.     Handel.     'Cello  solo  by  Victor  Sorlin, 
piano  accomp. 


COLUMBIA  "BC"  CYLINDER  RECORDS. 


85165  The    Soldier's    Song,    from   "Sarenna."  Lohr. 

Baritone   solo    by    Frederick   Wheeler,  orch. 

accomp. 

85173  Down     in     Georgia     on     Camp-meeting  Day. 

Bivins.     Tenor-baritone    duet    by    Byron  G. 

Harlan  and  Arthur  Collins,  orch.  accomp. 
851 7G  The  Phantom  Brigade.     Myddleton.     Played  by 

Prince's  Orchestra. 
85177  A   Busy   Week   ai-  Pumpkin   Center.  Stewart. 

Talking  record  by  Cal  Stewart  ("Uncle  Josh"). 


COLUMBIA  INDESTRUCTIBLE  CYLINDER 
RECORDS. 


926  Introduction    to    the    Third    Act    of  Lohengrin. 

Wagner.     Concert  Band. 

927  The  Old  Swing  on  the  Lawn.    Schiller.  Soprano 

solo  by  Dorothy  Kingsley,  orch.  accomp. 

928  Hark  the  Herald  Angels  Sing  (Christmas  carol). 

Mendelssohn  Vocal  Quartette,  male  voices,  orch. 
accomp. 

929  Are  You  Sincere?    Gumble.    Tenor  solo,  by  Byron 

G.  Harlan,  orch.  accomp. 

930  A  Vaudeville  Rehearsal.    Original  sketch,  by  Fred 

Duprez. 

931  The  Nightingale  and  the  Frog.    Eilenberg.  Piccolo 

solo,  by  L.  P.  Fritze,  orch.  accomp 

932  Honey  Lou.     Lemonier.     Tenor-baritone  duet,  by 

Byron  G.  Harlan  and  Arthur  Collins,  orch. 
accomp. 

933  Pass  Me  Not,  Oh  Gentle  Saviour.    Doane.  Tenor 

solo,  by  James  F.  Harrison,  orch.  accomp. 


THE  1010  SPECIAL 

150-Peg  Cylinder 

RECORD  CABINET 

IS  A  TRADE -WINNER 


Write  for  Special  List.  Positively 
the  best  value  ever  offered  at  spe- 
cial price  to  talking  machine  dealers 


H.  A.  WEYMANN  &  SON,  Inc. 

Edison  Phonograph  Jobbers.  Victor  Distributors, 
Cabinets  and  Supplies.  Manufacturers  of  the 
KEYSTONE  STATE  Musical  Instruments. 
Publishers  of  Sheet  Music. 

Weymann  BIdg.,  1010  Chestnut  St.,  Philadelphia,  Pa. 


934  Taffy.    Von  Tilzer.    Soprano  solo,  by  Ada  Jones, 

orch.  accomp. 

935  Genee  Waltzes.    Lew.    Concert  band. 

936  Larboard  Watch.    Williams.    Tenor-baritone  duet, 

by  Frank  C.  Stanley  and  Henry  Burr,  orch. 
accomp. 

937  It's  Never  Late  'Til  Morning.     Smith.  Baritone 

solo,  by  Bob  Roberts,  orch.  accomp. 

938  Fun  in  a  Barber  Shop.     Winne.    Banjo  solo,  by 

Vess  L.  Ossman. 

939  The  Meanest  Man  in  Town.     Fischer.  Baritone 

solo,  by  Arthur  Collins,  orch.  accomp. 

940  Pretty  Peggy  (song  and  dance).    Cornet  solo,  by 

John  Fletcher,  band  accomp. 

941  Turkey  in  de  Straw.    Coon  shout,  by  Billy  Golden. 

942  Play  dat  Rag.     Lemonier.     Tenor  and  baritone 

duet,  by  Byron  G.  Harlan  and  Arthur  Collins, 
orch.  accomp 

943  No  Moon  Like  a  Honeymoon.    Gumble.  Soprano 

and  tenor  duet,  by  Ada  Jones  and  Billy  Murray, 
orch.  accomp.   

944  Waltz    from    the    Ballet    "Coppelia."  Delibes. 

Symphony  Orcliestra. 

945  In  Dear  Old  Yankee  Land.     Cohan.    Tenor  solo, 

by  Billy  Murray,  orch.  accomp. 

946  Medley  of  Reels  No.  2  (original).    Accordion  solo, 

by  John  Kimmel. 

947  Oh,  You  Coon.     Cohan.     Soprano  and  tenor  duet, 

by  Ada  Jones  and  Billy  Murray,  orch.  accomp. 

948  Christmas  Morning  at  Clancey's  (original).  Talk- 

ing record,  by  Steve  Porter. 

949  High    School    Cadets'    March.      Sousa.  Military 

Band. 


NEW  EDISON  STANDARD  (TWO-MINUTE) 
RECORDS, 


10032 
10033 
10034 
10035 
10036 
10037 
10038 
10039 
10040 
10041 

10042 
10043 
10044 

10045 
10040 
10047 
10048 

10049 
10050 
10051 
10052 
10058 
10054 
10055 


NEW  EDISON  AMBEROL  (FOUR-MINUTE) 
SELECTIONS. 


STAR  RECORDS  FOR  DECEMBER. 


Talking  Machines, 
Typewriters,  Phono- 
graphs, Adding  Ma- 
chines, Cash  Regis- 
ters, Guns  and  Tools, 
and  on  all  Polished 
Instruments. 

It  Absolutely 
Prevents  Rust. 

Sales  Quadrupled  in  1907 


Nymph  and  Satyr  Edison  Concert  Band 

Mandy  Lane   Ada  Jones 

Uncle  Josh's  New  Year's  Pledge.  ..  .Cal  Stewart 
The  Yama,  Yama  Man. Am.  Symphony  Orchestra 

When  I  Marry  You  Frederic  Rose 

Honey  Lou   Collins  and  Harlan 

Good  Evening,  Caroline  Billy  Murray 

Wild  Cherry  New  York  Military  Band 

Some  Day   James  F.  Harrison 

Paulina,  Otto  and  Fido  

Ada  Jones  and  Len  Spencer 

Somebody  Just  Like  You  Manuel  Romain 

Father  is  a  Judge  Edward  Meeker 

You  Can't  Stop  Your  Heart  from  Beating 

for  the  Girl  Y'ou  Love  Bvron  G.  Harlan 

Memories  of  Galilee.  ...  Knickerbocker  Quartette 

Mary  Ann   O'Hoolihan  Edward  M.  Favor 

Black  and  White  Kag.  .Am.  Symphony  Orchestra 

Uncle  Josh  in  a  Roller  Skating  Rink  

Cal  Stewart 

Rainbow   Ada  Jones  and  Billy  Murray 

Sweet  Girl  of  My  Dreams  Harry  Anthony 

Love's  Magic  Spell  Albert  Benzler 

Baby  Doll   Arthur  Collins 

Darling  Nellie  Gray ...  .Metropolitan  Quartette 

Flanagan's  New  Year's  Call  Steve  Porter 

On  Parole  March.... New  York  Military  Band 


61  Glow-Worm   Edison  Concert  Band 

62  Calvary   James  F.  Harrison 

63  Aunt  Dinah's  Golden  Wedding  

Empire  Vaudeville  Co. 

64  Elks'  Minstrels. 

65  Selections  from  "Algeria" .  Am.  Symphony  Orchestra 

66  A  Comedy  Dream  Murry  K.  Hill 

67  Sing  Me  to  Sleep.. Miss  Chapman  and  Mr.  Antnony 

68  I  Love  My  Love,  Waltz.. Am.  Symphony  Orchestra 

69  A  Picture  of  Long  Ago.  .Ada  Jones  and  Len  Spencer 

70  Grand  American  Fantasia ....  N.  Y.  Military  Baud 


NO.  SIZE. 

21  Medley  March    10 

22  Frou   Frou    10 

23  The  Fairest  of  the  Fair  (March)   lo 

OKCHESTEA, 

24  Love's  Treasure    10 

SASAPHONE  SOLO. 

25  Morceau   D'Elevation    10 

BARITONE   SOLOS   WITH  ORCH.  ACCOMP. 

26  Jolly  Good  Fellows  (Stein  song)   10 

27  The  Soldier's  Song.     From  Serenna   10 

28  Somebody   Lied   (negro   dialect)   10 

TENOR    SOLOS    WITH    ORCH.  ACCOMP. 

29  You  have  always  Been  the  Same  Old  Pal.  ...  10 

30  Honor  Bright,  I  Loves  Yer  Right,  Old  Pal .  .  .  10 

SOPRANO   SOLOS  WITH   ORCH.  ACCOMP. 

31  Don't  Be  Cross  With  Me.    From  "A  Stubborn 

Cinderella."    10 

CONTRALTO  SOLO. 

32  Sing  Me  to  Sleep  (with  cello  obbligato)   10 

BARITONE    AND    TENOR    DUETS    WITH    ORCH.  ACCOMP. 

33  On  Calvary's  Brow   10 

34  Throw  Out  the  Life  Line   10 

35  Wishes    (Comic  Duet)   10 

36  Rainbow    10 

SOPRANO  AND  BARITONE   DUET  WITH  ORCH.  ACCOMP. 

37  It's  Up  to  You  to  Do  the  Rest   10 

TRIO   (MIXED  VOICES). 

38  Jack  and  Jill    10 

QUARTET    (MALE    VOICES)    WITH    ORCH.  ACCOMP. 

39  Every  Mother's  Son  There  Sang  "The  Wear- 

ing of  the  Green."    10 

QUARTET    (MIXED  VOICES).  UNACCOMP, 

40  Where  Are  You  Going  My  Pretty  Maid?   10 

BAND. 

1260  Martha,  Overture    12 

1261  Humorous  Paraphrase  on  "I'm  Afraid  to  Come 

Home  in  the  Dark."   12 

BARITONE   AND    TENOR    WITH    ORCH.  ACCOMP. 

1262  Down  in  Georgia  on  Camp  Meeting  Day....  12 

MINSTREL  RECORD  WITH  ORCH.  ACCOMP. 

1263  Minstrel   Record    12 


MISCHA  ELMAN'S  SUCCESS. 

Dealers  Would  do  Well  to  Stock  and  Feature 
Records  by  This  Artist. 


Following  the  appearance  in  New  York  of 
Mischa  Elman,.  the  young  Russian  violinist,  who 
scored  such  a  great  success  in  Europe,  where  he 
played  with  the  leading  orchestras  of  that  coun- 
try, he  will  make  a  concert  tour  which  will  cover 
almost  every  large  city  in  the  United  States. 


1866 


1907 


WILLIAM  F.  NYE 

NEW  BEDFORD,  MASS. 


This  is  a  pointer  for  live  talking  machine  men, 
who  should  stock  and  feature  the  records  made 
by  this  violinist — one  of  the  greatest  who  has 
visited  these  shores  in  many  years.  Although 
seventeen  years  of  age,  he  plays  like  a  veteran. 
The  maturity  of  his  art,  his  extensive  repertoire 
and  artistic  comprehension,  have  enabled  him  to 
achieve  results  that  may  be  termed  remarkable. 
His  appearance  in  New  York  was  a  triumph. 


THE  VOICE  FEOM  HOME. 


Someone  sticks  it  in  the  camn  kit  ;  someone  hopeful, 
someone  young, 
(Let  us  praise  the  Youth  who  travel  with  the  crew  !) 
Someone  finds  it,  jarred  and  jumbled,  and  it's  some- 
times shy  a  lung. 
While  its  voice  is  rather  llmpish  and  askew. 
In  the  silence  of  the  forest,  rifles  stacked  and  camp- 
fires  low  ; 

Bronzed  and  bearded  faces  thoughtful,  lighted  by  the 
dying  glow 

Dear  old  Death,  of  long  acquaintance,  browsing  some- 
where in  the  brush — • 

Comes  a  squeaky,  squawky,  squealing  elbowing  into 
the  hush — 

/ 

"Urup  !   Urup  !    Br-r-r-r  !    'Stars  and  Stripes' — 'ever' 
Played  by  Sousa's  band — LTrup  !   Br-r  .' 
For  the  bz-z-z-z-urup-phonograph 

Ta-ta-ra-ra-ra-boom-ta-ratty-tat-tat  !" 

A  grinding,  gritty  galloping,  a  grumbling  at  the  bowels  ; 
It  speaks  of  seas  and  cities  and  of  teeming  quays  and 
boats. 

Then  changing  to  another  tune  and  mumbling  all  the 
vowels. 

It  vomits  words  that  bring  a  sob   into  unwilling 
throats. 

The  slimy  silence  slides  away  :  the  campfire  fades  from 
view; 

The  forest  dark  is  lighted  and  old  Death  himself  slips 
through. 

The  voice  metallic  jangles  on :  the  thoughtful  faces 
yearn, 

While  the  yawping  bos  leers  spiteful  as  the  feeble 
records  turn. 

"Blup-blup-br-r-r-r-blong — 'Rhore — 

Sung  by  the  Queen  City-br-r-quartette — 
For  the  bz-z-z-urup-phonograph. 

Tr-r-r-The  night  winds  are  whisperlng-blong-brr-  !" 

Someone  sighs  a  trifle  wistful  ;  someone  hopeful,  some- 
one young ; 

Someone  hums  in  nervous  cadence  as  a  dare. 
Someone  growls  a  trifle  roughly  as  by  quick  emotion 
stung, 

While  the  halting  needle  picks  a  silly  air. 
In  the  silence  of  the  forest,  rifles  stacked  and  camp- 
fire  low. 

Growls  the  gibing  voice  metallic  of  the  things  we  used 
to  know. 

Oh,  it  speaks  of  home  and  dances ;  of  the  jangling 
city's  stir — ■ 

And  it  brings  us  in  the  bushes  quiet,  holy  thoughts 
of  Her  ! 

"Br-r-r-r-blung !    Br-r-Forgotten  ! 

As  sung  by  Miss  Hilda-br-r-urup-Jones 

For  the  bz-z-z-zblong-phonograph. 
If  a  wild  wish-blong-be-r-to  see  and  to-bz-z-z  !" 

Alfred  Damon  Runyon,  in  New  York  Sun 


A  whisky  breath  may  cause  some  customers 
to  surmise  that  you  have  a  cold,  but  most  of 
them,  especially  ladies,  will  simply  think  that 
you  are  not  the  man  they  care  to  deal  with. 


54 


THE  TALKING  MACfflNE  WORLD. 


LATEST    PATENTS    RELATING    TO  TALKING 
MACHINES  AND  RECORDS 


especially  prepared  for  The  Talking  Machine  World.) 

Washington,  D.  C,  Dec.  10,  1908. 
Disc   Gbaphophoxe.    Thomas  H.  Macdonald, 
Bridgeport,    Conn.,   assignor   to   the  American 
Graphophone  Co.,  same  place.    Patent  No.  902,- 
590. 

The  invention  relates  to  talking  machines  em- 
ploying records  of  the  disc  t}T)e,  and  specifically 
to  that  construction  known  as  "tone  arm,"  in 
which  a  bracket  attached  to  the  machine  pro- 
vides a  horizontal  hearing  in  which  are  inde- 
pendently joumaled  the  horn  and  the  hollow  arm 
that  carries  the  sound-box. 

This  invention  will  be  best  understood  by 
reference  to  the  accompanying  drawing,  which  is 
a  side  view,  partly  broken  away,  illustrating  one 
embodiment  of  the  invention. 

In  this  drawing  1  represents  a  portion  of  the 
box  or  casing  of  the  graphophone  or  other  talk- 
ing machine,  containing  the  usual  motor,  etc.  2 
is  the  turn-table,  and  3  a  disc  sound-record  car- 
ried thereby.    4  is  the  bracket  secured  to  casing 

1  and  providing, 
in  its  upper  por- 
tion 5,  a  horizon- 
tal bearing  in 
which  the  horn  6 
is  journaled  or 
swiveled  so  as  to 
be  swung  horizon- 
tally;  7  is  the  hol- 
low arm  or  "tone 
arm"  carrying  the 
sound-box  8  and 
the  stylus  9,  and 
suitably  mounted 
in  the  bearing  5, 
10  have  vertical  as  well  as  horizontal  play.  The 
members  C  and  7  are  connected  to  the  bracket  4, 
at  the  portion  5,  in  any  suitable  manner. 

The  construction  thus  far  described  is  old  and 
well  known.  It  will  be  observed  that,  the  hollow 
arm  7  being  pivoted  at  5  to  swing  vertically,  the 
weight  of  the  other  end  of  arm  7  and  its  sound- 
box 8  is  sustained  by  the  point  of  the  stylus  9, 
that  rests  upon  the  surface  of  disc  3.  The  object 
cf  the  present  invention  is  to  relieve  the  stylus 
and  disc  of  a  part  of  this  weight.  As  one  means 
of  accomplishing  this  purpose,  two  co-acting 
bearings  are  provided,  one  on  the  bracket  4  and 
the  other  on  the  arm  7,  preferably  making  one 
of  them  yielding,  whereby  a  portion  of  the  weight 
is  taken  up,  and  also  preferably  making  one  of 
them  adjustable. 

Cabinet  foe  Talkixg  Machines.  Walter  L. 
Eckhardt,  Brooklyn,  N.  Y.,  assignor  to  American 
Graphophone  Co.,  Bridgeport,  Conn.  Patent  No. 
903,364. 

This  invention  relates  to  cabinets  for  talking 
machines,  and  particularly  those  of  the  disc  type. 
The  objects  are  to  provide  a  cabinet  which  shall 
e.Ttirely  inclose  the  machine  and  horn  and  at 


the  same  time  leave  the  machine  readily  accessible 
for  the  purpose  of  placing  records  on  the  turn- 
table thereof  and  removing  them  therefrom;  to 
provide  convenient  compartments  for  the  storing 
of  records  and  other  articles;  and,  generally,  to 
present  a  cabinet  which  shall  be  a  conipaci  and 
attractive  article  of  furniture. 

Figure  1  is  a  persppr'tlve:  and  I'Mg.  2  is  a  sii|. 
elevation. 

TALiii'.(j  MACiu.Mi.  Andrew  Hang,  Caldwell, 
and  Bedford  G.  Royal,  Camden,  N.  J.,  assignor 


to  the  Universal  Talking  Machine  Mfg.  Co.,  New- 
ark, N.  J.    Patent  No.  903,37-5. 

This  invention  relates  particularly  to  improve- 
ments  in   that   class   of  talking  machines  in 

which  the  sound- 
box communicates 
with  the  amplify- 
ing horn  proper 
through  an  inter- 
mediate sound 
arm,  the  principal 
objects  of  this  in- 
vention being  to 
simplify  the  con- 
struction of  the 
arm  and  of  the 
means  connecting 
the  arm  and  the 
horn,  to  lessen  the 
cost  of  manufac- 
ture without  de- 
tracting from  the  practical  utility  of  these  parts. 

In  the  accompanying  drawings:  Figure  1  is 
a  side  elevation  of  a  talking  machine  constructed 
in  accordance  with  this  invention;  Fig.  2  a  frag- 
mentary top  plan 
view  of  the  same; 
Fig.  3  a  fragmen- 
tary side  elevation 
partly  in  section  of 
the  joint  between 
the  aim  and  the 
horn;  Fig.  4  a  hori- 
zontal fragmentary 
section  of  the 
joint;  Fig.  5  a  ver- 
tical transverse  sec- 
tion on  line  5 — 5  of 
Fig.  3;  Fig.  6  bot- 
tom plan  view  show- 
ing how  the  sound- 
box is  attached  to  the  taper  arm;  Fig.  7  a  trans- 
verse vertical  section  on  the  line  7 — 7  of  Fig.  6; 
Fig.  8  a  front  elevation  in  detail  of  the  elbow 
and  part  of  its  supporting  bracket;  Fig.  9  a 
fragmentary  side  elevation  partly  in  vertical 
section  of  a  modified  form  of  this  invention;  and 
Fig.  10  a  transverse  section  on  line  4 — 4  of 
Fig.  9. 

HoHX  FOE  Repkoduci-ng  NATtRAL  ToxES.  Cor- 
nelius  C.  Jadwnn,  Honesdale,  Pa.  Patent  No. 
903,575. 

This  invention  relates  to  horns  for  reproduc- 


ing natural  tones,  the  main  object  of  the  inven- 
tion being  to  provide  an  article  of  the  class 
described  which  is  applicable  to  any  of  the 
sound  reproducing  machines  now  in  common  use 
and  adapted  to  be  hinged  to  the  cabinets  contain- 
ing the  instrument  to  enable  the  records  to  be  re- 
moved and  replaced  on  the  instrument  and  the 
necessary  adjustments  to  he  effected. 

A  further  object  of  the  invention  is  to  provide" 
a  horn  which  embodies  a  plurality  of  sound  pas- 
sages  combined   with   a  common   throat,  and 


means  for  varying  the  volume  of  sound  waves 
transmitted  to  the  respective  passages  to  vary 
the  tones  finally  produced  by  the  horn. 

In  the  accompanying  drawings:  Figure  1  is 
a  vertical  sectional  view  of  a  sound  reproducing 
cabinet,  showing  a  machine  mounted  therein  and 
illustrating  the  improved  horn  also  sho'svn  in 
longitudinal  section.  Fig.  2  is  a  front  elevation 
of  the  cabinet  section  containing  the  horn.  Fig. 
3  is  a  reduced  vertical  section  showing  the  horn 
applied  to  another  type  of  instrument. 

PH0^-0GRAPH    Stopping    AxxACHiiEXT.  Alfred 
Randall,  Ferryville,  Wis.    Patent  No.  902.739. 
This    invention   relates   to    improvements  in 

talking  machines, 
and  the'  object  of 
the  invention  is 
to  provide  a  pho- 
nograph stopping 
device  that  will 
automatically  stop 
the  operating 
mechanism  when 
the  end  of  each 
record  has  been 
reached. 

Figure  1  is  a 
top  view  of  the 
well-known  cylin- 
der   record  type 

  o  f  phonograph 

™-^-  with  the  stopping 

attachment  applied  thereto.  Fig.  2  is  a  front 
elevation  of  Fig.  1.    Fig.  3  is  a  rear  elevation  of 


MIRAPHONE 


Combination 
Music  Box  and 
Talking  Machine 

In  every  respect  a 
superior  instrument 
Musically  and 
Mechanically. 
Giving  you  and 
your  customers 
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THE  TALKING  MACHINE  WORLD. 


55 


Fig.  1.  Fig.  4  is  a  detail  view  of  the  stop-collar 
which  forms  one  of  the  main  working  parts  of 
the  device. 

Graphophone.  Alice  Henry,  Chicago,  111.  Pat- 
ent No.  902,579. 

The  object  of  this  invention  is  to  provide 
means  wherehy  the  needle  point  of  the  producer 
can  he  instantly  set  at  any  desired  radial  point 
of  the  record  disc  for  the  purpose  of  utilizing 
all  the  surface  of  the  disc  where  the  recording 
is  interrupted  and  needie  removed  from  the  disc; 
and  for  repeating  any  particular  part  of  a  record 
when  the  instrument  is  used  for  teaching  or  other 
purposes. 

Figure  1  is  a  top  view  of  a  box  inclosing  the 
mechanism;  the  record  disc  mounted  thereon; 
the  supporting  bracket;  the  horn  and  reproducer 
and  a  scale  supported  above  the  disc  adjacent  to 
the  line  of  travel  of  the  needle.    Fig.  2  is  a  de- 


tail  showing  an  adjustable  screw  pivoted  on  the 
center  shaft  of  the  mechanism  and  supporting 
one  end  of  the  scale.  Fig.  3  is  a  detail  view  of 
an  adjustable  screw  pivoted  in  the  top  of  the 
box  and  adapted  to  support  the  other  end  of  the 
scale. 

Producing  Phonographic  Records.  Isidor  Kit- 
sie,  Philadelphia,  Pa.   Patent  No.  903,198. 

This  invention  relates  to  an  improvement  in 
producing  phonographic  records  in  a  simple  and 
efficient  manner. 

In  practicing  this,  the  invention,  the  inventor 
prefers  to  make  use  of  a  vibrating  diaphragm 

with  the  aid  of 
■which  a  non-con- 
ducting material  is 
deposited  on  a  con- 
ducting surface  in 
accordance  with 
the  vibrations  of 
said  diaphragm 
produced  by  the 
generated  sound 
waves. 

In  the  drawing 
Figure  1  is  a  plan 
view  in  conventional  form  illustrating  the  con- 
ducting material  on  which  the  lines  of  record  are 
later  on  to  be  marked.  Fig.  2  is  a  similar  view  of 


the  same  material  with  the  sound  record  marked 
tnereon.  Fig.  3  is  a  similar  view  of  the  conduct- 
ing material  having  marked  thereon  the  lines  of 
record  and  provided  with  the  electro-plate  as 
later  on  to  he  more  fully  explained.  Fig  4  is  a 
cross  section  of  a  recording  mechanism  provided 
with  the  preferred  means  of  depositing  the  ma- 
terial on  the  conducting  plate. 

1  is  the  conducting  support;  2  the  lines  of 
record  and  3  the  electro-deposit  on  said  plate. 

In  Fig.  4,  5  represents  the  mouth  piece;  6  the 
diaphragm;  7  the  stylus  attached  to  the  dia- 
phragm. This  stylus  is  here  partially  supported 
by  the  movable  lever  8  attached  to  the  bar  9 
held  in  position  here  by  the  support  10.  11  is  the 
reservoir  containing  the  non-conducting  fluid  12. 
13  is  the  fluid  outlet  here  shown  as  connected 
with  the  reservoir  with  the  interposition  of  the 
flexible  tube  14.  15  are  the  means  to  stop  the 
flow  of  the  fluid. 

Phonography.  Isidor  Kitsie,  Philadelphia,  Pa. 
Patent  No.  903,199. 

This  invention  relates  to  an  improvement  in 
phonography.  Its  object  is  to  produce  original 
records  in  a  simple  and  efficient  manner,  and  it 
is  also  one  of  its  objects  to  produce  direct  from 
said  original  records  copies  of  same. 

The  first  step  in  practicing  the  invention  is  to 
"^produce  the  original  record.    It  is  preferred  that 


the  lines  of  record 
should  be  marked 
on  the  support 
without  actual 
contact  of  the  sty- 
lus or  writing  means,  and  it  is  necessary  to  illus- 
trate mechanical  means  adapted  to  produce  such 
lines  of  record,  so  that  persons  versed  in  the  art 
may  practice  the  invention,  there  is  illustrated  in 
the  accompanying  drawing  a  device  with  the  aid 
of  which  records  may  be  produced  without  actual 
contact  of  the  stylus  with  the  material  on  which 
the  lines  of  record  are  to  be  produced,  it  being 
obvious  that  the  mechanical  arrangement  may 
differ  without  departing  from  the  scope  of  the 
invention.^ 

In  practicing  the  invention,  it  is  necessary  to 
produce  two  identical  records  and  the  inventor 


J~^URING  the  next  Exposition  at  Grand 
Rapids  in  January  we  want  every 
talking  machine  dealer  who  can  to  meet  us 
on  the  sixth  floor,  new  Manufacturers 
Building,  to  see  some  new  interiors.  We 
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most  convenient,  roomy  and  economical 
cabinet  interiors  possible,  and  will  always 
be  found  in  the  front  ranks. 

Right  through  the  busiest  season  we 
have  been  able  to  handle  all  orders  promptly 
and  our  customers  have  profited  by  this. 
We  can't  get  along  without  your  business, 
and  we  want  you  to  keep  in  touch  with 
our  line  and  always  know  the  latest  on  the 
market. 

Write  to 

Rockford  Cabinet  Co.,  1920-30  12th  street,  Rockford,  III. 


No.  688  Closed 


X 


5  AnotX.  suejcc: 


has  recourse  to  means  whereby  identical  lines  of 
record  may  be  simultaneously  produced  on  two 
independent  plates  or  discs. 

In  the  drawing,  Figure  1,  is  a  cross  section  of 
a  recording  mechanism  with  the  device  attached 
thereto.  Figs.  2,  3,  4  and  5  are  perspective  views 
of  plates  having  marked  thereon  the  lines  of 
record  in  their  different  stages.  Fig.  6  is  a 
vertical  transverse  sectional  view  of  an  elec- 
trolytic apparatus  employed  in  practicing  the 
invention. 

In  Fig.  1,  1  is  the  mouth  piece  of  the  usual 
sound-box;  2  the  diaphragm;  3  the  stylus  at- 
tached to  the  diaphragm.  This  stylus  is  here 
partially  supported  by  the  movable  lever  4  at- 
tached to  the  har  5  and  held  in  position  by  the 
support  6. 

PnoNOGEApny.  Isidor  Kitsie,  Philadelphia,  Pa. 
Patent  No.  903,200. 

This  invention  relates  to  an  improvement  in 
phonography.  The  first  step  in  practicing  this 
invention  is  to  produce  the  lines  of  record  with  a 
non-conducting  material  on  a  conducting  support. 

For  the  purpose  of  the  invention,  it  is  imma- 
terial if  the  non-'conducting  material  consists  of 
a  fluid  or  a  solid  and  it  is  immaterial  if  these 
lines  of  record  are  marked  on  the  support  with 
actual  contact  of  the  stylus  or  writing  means,  or 
without  actual  contact  of 
said  stylus;  but  it  Is  neces- 
sary that  the  support  should 
be  conducting  and  the  lines 
of  record  non-conducting, 
and  it  is  preferred  that  the 
support  should  be  a  metallic 
plate,  such,  for  instance,  as  ' 
a  plate  of  copper,  and  if  a  fluid  is  used  for  mak- 
ing the  lines  of  record,  the  same  may  consist  of 
a  liquid  containing  dissolved  shellac  or  other 
resinous  matter,  and  it  is  preferred  that  this 
fluid  should  be  colored  so  that  the  lines  of  record 
may  be  made  visible  to  the  eye  of  the  operator. 

Automatic  Cut-off  foe  Sound-Reproducing  Ma- 
chines. Joseph  Eifel,  Chicago,  111.  Patent  No. 
904,187. 

This  invention  relates  to  sound-reproducing  in- 
struments wherein  sounds  are  reproduced  through 
the  medium  of  a  reproducer  actuated  by  a  record 
in  motion,  and  more  particularly  to  the  me- 
chanism employed  to  control  the  starting  and 

stopping  of  the 
record,  and  its 
objects  are:  to 
I  provide  a  cheap, 
"■'^  safe,  and  accurate 
means  for  auto- 
matically s  t  o  p  - 
ping  the  mecha- 
""^  nism  at  the  end 
of  the  record,  or 
I"-*"  at  any  predeter- 
mined point  when 
the  complete  rec- 
ord is  not  used; 
to  provide  means 
for  actuating  the 
cut-off  mechanism 
which  may  be  located  at  any  desired  point  upon 
the  record,  and  to  generally  improve  the  efficiency 
and  to  reduce  the  cost  of  automatic  cut-off  de- 
vices for  sound- 
reproducing  m  a  - 
chines.  While  this 
device  is  adaptable 
to  all  forms  of 
sound  -  reproducing 
machines  in  which  ^  ^' 
a  moving  record  is 
employed  to  actu- 
ate  the  reproducer, 
it  is  particularly 
well  adapted  for 
use  in  connection 
with  music  boxes 
or  talking  ma- 
chines employing  a  disc  or  cylindrical  record,  and 
in  order  to  more  clearly  illustrate  the  above  ob- 
jects and  other  advantages  it  is  shown  in  con- 
nection with  both  types  of  machines,  in  the  ac- 
companying drawings,  wherein — 


56 


> 

THE  TALKING  MACHINE  WORLD. 


Figure  1  is  a  plan  view,  with  parts  broken 
away,  of  a  disc  phonograph  having  the  improve- 
ments applied  thereto;  Fig.  2  is  a  vertical  sec- 
tion on  the  line  2 — 2  of  PMg.  1,  through  the  disc 
and  mandrel  carrying  the  same,  with  the  repro- 
ducer in  position  thereon,  in  elevation;  Fig.  3 
is  a  sectional  detail  of  a  portion  of  a  disc  record, 

showing  one  form 
of  means  employed 
to  operate  the  cut- 
off mechanism; 
Fig.  4  is  a  vertical 
section  on  the  line 
4 — 4  of  Fig.  1,  show- 
ing one  form  of 
stopping  mecha- 
nism, consisting  of 
a  brake  shoe  and 
disc,  together  with 
the  mechanism  for 
operating  the  same 
when  it  is  desired 
to  start  the  ma- 
—  chine;  Fig.  5  is  a 

similar  section  on 
the  line  5 — 5  of  Fig.  1,  showing  the  mechanism 
employed  to  automatically  operate  the  cut-off 
when  the  machine  Is  to  be  stopped;  Fig.  6  is  a 
section  on  the  line  6 — 6  of  Fig.  1,  showing  the 
catch  employed  to  hold  the  stopping  machanism 
open  when  the  machine  is  in  operation;  Fig.  7 
^^^^^  is  a  front  eleva- 

^^^^^^  I  I  tion  of  a  cylin- 
drical machine 
adapted  to  cut-off 
at  two  points, 
with  a  portion  of 
the  reproducer 
broken  away  to 
show  the  roller 
and  its  lever, 
which  serve  to 
operate  the  cut-off 
^  mechanism;  Fig. 
8  is  a  detail  per- 
spective  view  of 
one  end  of  a 
cylindrical  record  adapted  to  operate  the  cut-off 
mechanism  top-ether  with  the  system  of  levers 
constituting  the  latter;  Fig.  9  is  a  plan  view  of 
the  cut-off  mechanism;  Fig.  10  is  an  end  view 
partly  in  section,  showing  the  parts  in  their  run- 
ning or  open  position;  Fig.  H  is  a  side  elevation 
of  one  end  of  a  record  and  mandrel,  together 
with  the  stop  or  projection  carried  upon  the  end 
of  the  mandrel,  and  Figs.  12  and  13  are  an  end 
and  plan  view  respectively  of  the  mechanism  il- 
lustrated in  Fig.  1. 


Graphophone  Att.\chmext.  Winfleld  S.  Roden- 
berger,  Linton,  Ind.    Patent  No.  904,453. 

This  invention  relates  to  graphophone  attach- 
ments, and  has  for  its  object  to  provide  means 
for  quickly  removing  the  old  needle  and  insening 
a  new  one  in  its  place. 

Another  object  of  the  invention  is  to  provide 
a  magazine  containing  needles  and  to  provide 

means  whereby 
said  needles  may 
be  quickly  inserted 
in  the  stylus  holder 
of  the  sound-box, 
and  at  the  same 
time  drive  out  the 
old  needle. 

In  the  use  of 
graphophones  it  be- 
comes necessary  to 
insert  a  new  needle 
">  after  one  or  two 
reproductions,  and 
these  needles  being 
small,  it  is  quite 
difficult  to  feed  them  in  place  properly  by  hand. 

Figure  1  is  a  foot  elevation  of  a  graphophone 
sound-box  or  reproducer  having  the  attachment 
connected  thereto.  Fig.  2  is  a  perspective  view 
of  the  supporting  bracket  for  the  needle  maga- 
zine. Fig.  3  is  a  side  elevation  of  the  attach- 
ment. Fig.  4  is  a  vertical  section  on  the  line  4 — 
4  of  Fig  1.  Fig.  5  is  a  sectional  view  of  the 
stylus  holder.  Fig.  6  is  a  detail  rear  side  eleva- 
tion of  the  magazine  and  the  plunger. 

Diaphragm  foe  Talking  Machines.  William 
W.  Young,  Springfield,  Mass.    Patent  No.  904.110. 

This  invention  relates  to  improvements  in 
sound  reproducing  and  modifying  devices  de- 
signed to  be  employed  with  phonographs  and 
other  so-called  talking  machines,  and  consists  es- 
sentially of  a  disc  of  comparatively  thick  fabric 
and  means  to  support  the  same  in  the  horn  or 
other  sound  conduit  of  a  machine,  together  with 
such  other  features  as  it  may  be  deemed  ex- 
pedient to  associate  therewith.  For  this  pur- 
pose a  felt  disc  has  been  found  to  give  as  good 
if  not  better  results  than  discs  of  other  materials, 
such  disc  being  supported  in  a  flanged  ring  or 
collar  with  a  wire-gauze  disc  on  one  or  both  sides. 
The  wire-gauze  disc  or  discs  not  only  serve  to 
support  the  fabric  disc  in  the  collar,  but  also 
advantageously  modify  the  tone  to  some  consider- 
able extent,  as  well  as  the  last  mentioned  disc. 
Other  discs,  preferably  of  stiff  gauze  fabric  as 
horsehair,  may  be  added,  if  desired,  with  the 
same  end  in  view. 

The  object  of  this  invention  is  to  provide,  in 
a  convenient  form  for  use  in  connection  with 


talking  machines,  a  diaphragm  which  will  soften 
and  mellow  the  sounds  produced  by  such  ma- 
chines. This  device  breaks  up  the  sound  waves 
which  pass  through  it,  takes  out  the  metallic 
ring  and  the  rumbling  and  rasping  sound  often 
present,  and  transforms 
the  vibrations  into  clear 
and  distinct  tones.  This 
object  is  attained  by  the 
means  fully  and  compre- 
hensively illustrated  in 
the  accompanying  draw- 
ings, in  which — 

Figure  1  is  a  cross- 
section  of  the  dia- 
phragm, showing  the 
same  supported  in  the 
horn  of  a  talking  ma- 
chine; Fig.  2,  a  side 
view  of  said  dia- 
phragm as  it  appears  in  the  goose-neck  of  a  ma- 
chine; Fig.  4,  a  cross-section  of  a  slightly  modi- 
fied form  of  the  de^'ice,  and.  Fig.  5,  a  side  view 
of  the  latter. 

Phonograph  Reproducer.  Frank  L.  Dyer, 
Montelair,  and  Frank  D.  Lewis,  Elizabeth,  N.  J. 
assignors  to  New  Jersey  Patent  Co.,  West  Orange, 
N.  J.    Patent  No.  904,853. 

This  invention  relates  to  phonograph  repro- 
ducers and  has  for  its  object  the  production  of  a 
reproducer  having  two  styluses  carried  by  a 
single  lever,  said  lever  being  pivoted  to  a  support 
which  is  carried  by  a  floating  weight  and  capable 
of  being  moved  with  respect  thereto  so  as  to 
bring  either  of  said  sty- 
luses into  and  out  of 
operative  position  with 
respect  to  the  record 
surface,  and  said  sty- 
luses being  adapted  to 
operate  upon  phono- 
graph records  of  differ- 
ent pitch;  for  example, 
one  stylus  may  be  suit--^^'^ 
able  for  operating  upon 
records  having  one  hun- 
dred turns  or  threads 
per  inch  and  the  other 
stylus  may  be  suitable 
for  records  having  two  hundred  threads  per  inch. 
Indicating  means  are  also  provided  for  designat- 
ing which  of  the  styluses  is  in  operative  position. 

Figure  1  is  a  side  elevation,  partly  in  section, 
of  a  reproducer  constructed  in  accordance  with 
our  invention,  and  Fig.  2  is  a  bottom  plan  view 
of  the  same. 

Automatic  Stop  Attachment  for  Phonographs. 
Edgar  B.  Hyatt.  Portland,  Ore.  Patent  No. 
904.875. 

This  invention  has  for  its  object  to  provide 
simple  means  whereby  the  motor  mechanism  of 
a  phonograph  may  be  automatically  stopped  at 
the  end  of  the  selection  being  rendered.  To  this 
end  this  improvement 
essentially  consists  of 
a  breaking  element  ar- 
ranged to  engage  with 
one  end  of  the  cylin- 
der, and  automatically 
thrown  into  action  Dy 
contact  devices  carried 
by  the  carriage,  ar- 
ranged to  act  at  the 
end  of  the  selection 
being  rendered.  The 
slojjping  devices  being 


THE  TALKING  MACHINE  SUPPLY  CO., 


funhermore  so  designed  that  they  can  be  readily 
applied  to  any  standard  phonograph  of  the  type 
in  mind. 

Fi.gure  1  shows  a  perspective  detail  of  a  phono- 
graph with  the  attachment  applied  thereto  as  in 
practice,  and  Figs.  2  and  3  are  details  of  con- 
struction of  the  attachment. 

I'lioNOGRAPH  Rkproducer.  Frank  D.  Lewis, 
Elizabeth,  N.  J.,  assignor  to  New  Jersey  Patent 
Co.,  West  Orange,  N.  J.    Patent  No.  904,884. 

This  invention  relates  to  phonograph  repro- 
ducers which  are  provided  with  a  pair  of  repro- 
ducing styluses  adapted  to  track  records  of  dif- 
ferent pitch,  as,  for  example,  records  of  one- 


THE  TALKING  MACHINE  WORLD. 


57 


hundred  and  two  hundred  threads  per  inch  re- 
spectively, said  styhises  being  mounted  in  a  sup- 
port which  may  be  moved  or  shifted  so  as  to 
bring  either  of  said  styluses  into  and  out  of 
operative  position  with  respect  to  the  record 
surface  as  desired.  ^Such  a  reproducer  is  dis- 
closed and  broadly  claimed  in  an  application 
filed  by  Peter  Weber,  March  26,  1908,  Serial  No. 
423,383,  wherein  it  is  proposed  to  mount  styluses 
of  this  character  upon  separate  levers  which  are 
separately  pivoted  to  a  support  which  is 
rotatably  mounted  upon  the  floating  weight  of 
the  reproducer. 

According  to  the  present  invention,  only  one 
stylus  lever  is  used  and  the  same  is  pivoted  di- 
rectly to  the  float- 
ing weight  in  the  jt^.y 
usual  manner,  and 
a  support  for  both 
styluses  is  movably 
counted  on  or  car- 
ried by  one  end  of 
said  lever. 

Figure  1  is  a  side  -^''^^ 
elevation,  partly  in 
section,  of  a  phono- 
graph reproducer 
constructed  in  ac- 
cordance with  this 
invention;  Fig.  2  is  a  plan  view  of  the  stylus 
lever  of  Fig.  1,  and  Figs.  3  and  4  are  side  eleva- 
tions of  modified  forms  of  stylus  lever  and  stylus 
support. 

Phonograph  Reproducer.  Delos  Holden,  Upper 
Montclair,  N.  J.,  assignor  to  New  Jersey  Patent 
Co.,  West  Orange,  N.  J.   Patent  No.  904,959. 

This  invention  relates  to  phonograph  repro- 
ducers which  are  provided  with  a  pair  of  repro- 
ducing styluses  adapted  to  track  records  of  dif- 
ferent pitch,  as,  for  example,  records  of  one  liun- 
dred  and  two  hundred  threads  per  inch  respec- 
tively, said  styluses  being  mounted  in  a  support 
which  may  be  moved  or  shifted  so  as  to  bring 
either  of  said  styluses  into  and  out  of  operative 
position  with  respect  to  the  record  surface  as 
desired.  Such  a  reproducer  Is  disclosed  and 
broadly  claimed  in  an  application  filed  by  Peter 
Weber,  March  26,  1908,  Serial  No.  423,383,  wherein 
it  is  proposed  to  mount  styluses  of  this  character 
upon  separate  levers  which  are  separately  pivoted 
to  a  support  which  is  rotatably  mounted  upon 
the  floating  weight  of  the  reproducer. 

According  t  o 
the  present  in- 
vention, only  one 
stylus  lever  is 
used,  and  the 
same  is  pivoted 
on  a  horizontal 
axis  to  a  ful- 
crum, which  lat- 
ter is  pivoted  on 
a  vertical  axis  to 
the  floating 
weight,  and  both 
'ji  styluses  are  car- 

ried by  said  lever,  being  preferably  mounted  on 
points  at  opposite  sides  of  the  fulcrum  and  equi- 
distant therefrom. 

Figure  1  is  a  side  elevation,  partly  in  section, 
of  a  phonograph  reproducer  constructed  in  ac- 
cordance with  this  invention,  and  Fig.  2  is  a 
bottom  plan  view  of  the  stylus  lever,  fulcrumal 
support  therefor  and  adjacent  portion  of  the 
floating  weight. 

SouND-Box  FOR  Talking  Machines.  Alex. 
Fischer,  Kensington,  London,  England.  Patent 
No.  904,523. 

This  invention  relates  to  improvements  in  the 
construction  of  sound-boxes  for  talking  machines 
of  the  disc  type. 

Hitherto'  in  nearly  all  sound-boxes  the  plate 
carrying  the  stylus  and  stylus  bar  is  placed  on 
knife  edges  or  points  and  is  pressed  against  the 
same  by  springs  or  'by  some  other  devices.  These 
springs  or  other  devices  also  perform  the  func- 
tion of  holding  the  stylus  bar  in  position.  Unless 
these  springs  or  other  devices  press  the  plate 
against  the  knife  edges,  etc.,  tightly,  there  is 
jarring,  when  the  sound-box  is  played  and  in  con- 
sequence the  reproduction  is  bad.    But  this  pres- 


sure  also  makes  the  stylus  and  the  stylus  bar 
rigid  and,  therefore,  they  are  not  free  and  sensi- 
tive enough  to  reach  the  fine  impulses  of  the  stylus 
produced  hy  the  turning  record.  To  improve  this, 
there  is  placed  a  spindle  carrying  the  stylus  bar 
on  two  sensitive  hinges  or  in  the  known  form 
of  simple  hinges  or  on  center  points  which  enter 
center  holes  in  the  plate;  an  arm  is  formed  on 
the  spindle  which  takes  'between  two  spiral  or 
other  springs.  By 
these  means  the 
spindle  will  be  quite 
free  to  react  to  the 
finest  impulses,  the 
springs  having  no 
other  function  than 
to  hold  the  stylus 
and  the  stylus  bar  in 
position.  The  repro- 
duction, therefore, 
becomes  broad  in 
tone,  soft  and  natu-  n<j5 
ral  and  full  of  shad- 
ing. There  are,  how- 
ever, other  advan- 
tages as  well  as  this 
construction 

te  regulated  to  a  nicety  by  pushing  the  arm 
backwards  or  forwards  as  it  is  maintained  in 
position  by  means  of  the  springs.  Both  springs 
may  be  screwed  tighter  or  looser  according  to 
the  requirement  of  the  record  to  be  played  or 
the  nature  of  the  diaphragm. 

Figure  1  shows  a  front  elevation  of  a  sound- 
box constructed  according  to  the  improved  in- 
vention. Fig.  2  is  a  side  view  of  the  same,  partly 
in  section.  Fig.  3  is  an  edge  view  thereof.  Figs. 
4  to  13,  inclusive,  show  modifications  and  details. 

Phonograph  Reproducer.  Peter  Wetoer, 
Orange,  N.  J.,  assignor  to  New  Jersey  Patent  Co., 
West  Orange,  N.  J.    Patent  No.  905,033. 

This  invention  relates  to  phonograph  repro- 
ducers and  has  for  its  object  the  production  of  a 
reproducer  having  two  styluses,  preferably  car- 


The  tension  of  the  diaphragm  can 


ried  by  levers  which 
are  pivoted  to  a  float- 
ing weight,  and  said 
styluses  being  adapted 
to  operate  upon  phono- 
graph records  of  dif- 
ferent piich,  for  in- 
stance, one  stylus  may 
be  suitable  for  records 
having  one  hundred 
turns  or  threads  per 
inch,  and  the  other 
stylus  suitable  for  rec- 
ords having  two  hun- 
dred threads  per  inch. 


both  of  said  styluses,  however,  being  connected  to 
and  adapted  to  impart  vibrations  to  the  same 
diaphragm. 

Figure  1  is  a  bottom  plan  view  of  a  phono- 
graph reproducer  constructed  in  accordance  with 
the  invention;  Fig.  2  is  a  section  on  line  2 — 2  of 
Fig.  1,  and  Fig.  3  is  a  detail  view,  partly  in  sec- 
tion, showing  the  index  finger  for  indicating 
which  of  the  s''   uses  is  in  operative  position. 

Talking  Machine  Sound-Box.  Andre  Junod, 
Fruitvale,  Cal.    Patent  No.  905,082. 

This  invention  relates  to  sound-boxes  for  talk- 
ing machines,  and  especially  to  novel  means  for 
mounting  the  sty- 
lus bar  of  such  a  , 
sound-box  in  such 
a  manner  as  to 
make  the  apparatus 
extremely  s  e  n  s  i  - 
tive,  and  to  accu- 
rately reproduce 
the  recorded  vibra- 
tions. 

Figure  1  is  a 
plan  view  of  the 
reproducer.  Fig.  2 
is  a  vertical  sec- 
tion of  the  same, 
taken  through  x — x 
of  Fig.  1.  Fig.  3  is  a  view  looking  toward 
the  side  of  the  apparatus  in  line  with  the  stylus 
bar.  Fig.  4  is  a  diagrammatic  view  showing  the 
position  of  the  pins  and  their  combination.  Figs. 
5,  6  and  6a  are  modifications  of  the  tensioning 
means.   Fig.  7  is  a  section  tranverse  to  the  groove 

of  one  of  the  bear- 
ing studs.  Fig.  8 
is  a  sectional  view 
through  the  bear- 
ing points.  Fig.  9 
is  a  similar  view 
showing  straight 
knife  edges,  and  a 
U  -  shaped  spring. 
Fig.  10  is  a  sec- 
tional elevation  of 
:  the  same  through 
the  center  of  the  re- 
producer.  Fig.  11 
is  a  plan  view 
showing  the  sound- 
box ring  used  as  a  tension  lever.  Fig.  12  is  a 
sectional  elevation  of  the  same  on  lines  y — y 
of  Fig.  11.  Fig.  13  is  a  diagrammatic  view  of  the 
stylus  bar.  Figs.  14,  15,  16  and  17  are  views 
showing  modified  forms  of  bearings  for  the  ring. 


The  man  who  cannot  obey  orders  will  never 
be  fit  to  give  them. 


WE  TOLD  YOU  SO 


Last  month  we  advised  dealers  to  get  under  cover  with  big  orders, 
because  a  wave  of  demand  would  be  let  loose  immediately  after  election  that 
would  keep  everybody  hustling. 

Find  it  so,  don't  you 

We  do.  From  the  way  orders  are  coming  in  there  must  be  a  deluge  of 
business  rolling  in  on  the  trade.  This  is  going  to  be  the  biggest  Christmas 
business,  we  believe,  in  the  history  of  the  Edison  Phonograph. 

You  want  Edison  Phonographs.  You  want  Amberol  Records.  We 
have  'em.  You  want  Horns  and  Cranes.  We  have  'em.  Anything  you 
want — we  have  it.  Right  in  stock.  No  delay,  no  bother.  Goods  shipped 
the  same  day  your  orders  are  received,  whether  you  write,  wire  or  telephone. 

Don't  you  know  it's  awfully  satisfactory  to  do  business  with  a  house  that 
has  what  you  want  when  you  want  it,  and  ships  promptly.  Again  we  say, 
send  in  the  orders. 

American  Phonograph  Co. 

106  Woodward  Avenue,.  Detroit,  Mich. 


58 


THE  TALKING  MACHINE  WORLD. 


Leading  Jobbers  of  TalKing  Machines  in  America 


THE 

DIXSOIM 


TradeHark 


Are  delivering  the  most  wonderful 
TALKING  MACHINE 

NEEDLES 

ever  manufactured. 

Thej-  come  in  four  sizes,  No.  1,  Loud 
Tone  ;  No.  2,  Happj-  Medium  Tone  ;  No. 
3,  Medium  Tone  and  No.  i.  Soft  Tone. 
They  are  packed  in  most  attractive  boxes 
and  envelopes,  especially  intended  to 
help  the  Small  Dealer  make  profitable 
sales  of  GOOD  NEEDLES. 

A  SYMPOSIUM  on  the  subject,  with 
wholesale  prices,  will  be  mailed  to  any 
address,  from  either  of  our  three  stores 

OLIVER  DITSON  COMPANY 

150  Tremont  Street,     BOSTON,  MASS. 

Chas.  H.  Ditson  &  Co.    J.  E.  Ditson  &  Co. 

IVos.  g,  10, 12  East  34th  Street        No.  1632  Chestnot  Street 
NEW  YORK,  N.  Y.  PHILADELPHIA,  PA. 


m 


TRADE-MARK 

BROADWAY  and  17th  ST.,  NEW  YORK 


Western  Branch: 
259  Wabash  Ave.,  Chicago 


Factorj' : 
Rahway,  N.  J. 

WHOLESALE  AND  RETAIL 

REGINA  MUSIC  BOXES  REGINAPIANOS 
REGINAPHONES  SUBLEMA  PIANOS 

O.STRIBUTCRS  IN  NEW  YORK  FOR 

Victor  Talking  Machines  and  Edison  Phonographs 

Complete  Stock.    Prompt  Deliveries. 


HARGER  &  BLISH 

JOBBERS 

VICTOR 
EDISON 

Fit's  worth  while  knowing  we  never 
substitute  a  record.  If  it's  in  the  catalog 
we've  got  it. 

Des  Moines  IOWA  Dnbnque 


Peter  Bacigalupi  &  Sons 

SAN  FRANCISCO,  CAL. 

WnOLESALE  RETAIL 
102J-23  Golden  Gate  Ave.  1113-15  Fillmore  St. 


JQ^^^  Edison,  Zonophonc 
P^gR  Victor 

All  Kinds  of  Automatic  Musical  Instnuneots 
and  Slot  Machines. 


BABSON  BROS. 

19Qi  SIreet  and  Marshall  Boulevard 
CHICAGO,  ILL. 


EDISON  JOBBERS 


LARGEST  STOCK    OF  EDISON  PHONO- 
GRAPHS AND  RECORDS  in  tbe  U.  S. 


STANDARD    TALKING    MACHINE  COMPANY 

ED  X  5  O  PI  TiaB  U  R  G ,  PA.  VICTOR 

"//  ifs  made  we  ship  it  the  same  day  order  is  received" 


Jacot  Music  Box  Co., 

59  Union  Sq..  New  York. 

Mira  ojfici  Stella  Music  Boxes. 

Edison  and  Victor  Machines 
and  Records. 


You  Can  Get  Gouds  Here 

KDISOiV  VICTOR 

JOBBERS  DISTRIBUTORS 

Our  wholesale  depot  is  a  mile  from  our  retail  store. 
Records  are  not  mauled  over  for  retail  customers 
and  then  shipped  out  to  dealers.  Dealers  bnylng 
from  us  get  brand  new  goods  just  as  they  come 
from  the  factory. 

LAWRENCE  McGREAL,      Milwaukee,  Wis. 


NEW  ENGLAND 

JOBBING  HEIADQUARTERS 

EDISON    AND  VICTOR 

Me^chtnea,  Records  axid  Svippllea. 
THE    EASTERN    TALKING   MACHINE  CO. 

177  Tremant  Street  BOSTON.  MASS. 


D.  K.  MYERS 

3839  Finney  Avenue  ST.  LOUIS.  MO. 

Oolr  Excluiive  Jobber  In  U.  S.  of 

Zon-o-phone  Machines  and  Records 

We  Fill  Orderi  Complete  Give  ui  ■  Triil 


JOHN  F.  ELUS  &  CO. 

WASHINGTON.  D.  C. 
Distributor 

and  RECORDS    Wholesale  and  KelaU 
Lnrgcat  Stock  In  the  Sontli  


PEBBY  B.  WHITSIT  L.  M.  WELLER 

PERRY  B.  WHITSIT  CO., 


213  South  Bloli  Street. 


Columbus,  Otilo. 
Victor  Talking 


Edison  inDDrnO    Vlo^o'*  Talking 

Phonoeraph*      ,l||nnrni\  Maohlnoa 
and    Raoorda    UUUULIIU    and  Raoords 


COLUMBIA  JOBBERS 

N.  W.  IOWA.  NEBRASKA  and  SOUTH  DAKOTA 

Write  to-day  for  terms  nec- 
essary  to   become  dealers 

W.  A.  DEAN  COMPANY  '^s^J^g.^cixf 


F.  IVi.  AXWOOD 

123  MONROE  AVENUE 

iv/ie:ivif>his,  tenim. 
EDISON  eJOBBER 


L  F.  DROOP  &  SONS  CO. 


925  Pa.  Avenue 
WASHINGTON.  D.  C. 


231  No.  Howard  Street 
BALTIMORE,  MD. 


Distributors  of 

Edison  Phonographs 

Victor  Talking  Machines 

Records,  Cabinets  and  Supplies 

LARGEST  STOCK  SOUTH  OF  NEW  YORK 


PRICE    PHOMOGRARH  CO. 

54-36  Cllnlon  Street.  NEWARK.  N.  J. 

Victor  Distributors  S^s""-"" 

Send  us  your  Order,  you  get  the  Goods 

We  don't  retail.    We  take  care  of  the  Dealer. 
Laree  Stock  —  Quick  Service 


BIFFALO  •  N.  Y. 

NEAL, 
CLARK  & 
NEAL  CO. 


O 


EDISON 
VICTOR 
COLUMBIA 


FINCH  &  HAHN. 

Albany,  Troy,  SoKeneotA.dy. 

Jobbers  of  Edlaon,  Victor  and  Columbia 

MaLcIiin.es  and  Records 

300.000  R-ecords 
Complete  Stock  Quick  Service 


C.  B.  HAYNta  W.  V.  YouMANa 

C.  B.  HAYNE8  &  CO. 

WMOLCSALE  DiaTRIBUTORB 

EDISON  PHONOGRAPHS  and  RECORDS 

ALL  SUPPLIES 

603  East  Main  St.,        Richmond,  Va. 


PACIFIC  COAST  "t'o^SI^^f" 
Victor  Taliung  Machines  recSrds 

STEINWAY  PIANOS-LYON  &  HEALY 
"  OWN  MAKE  ••  BAND  INSTRUMENTS 
San  Francisco  Portland 

Los  Angeles 


Sherman,  Clay  &  Co.  S12,IS3" 


Baltimore    Zonophone  Jobber 
the  new  twentieth  century  talking 
machine  co. 

L.   MAZOR,  Proprietor 

Talking  Machines  and  Records.   The  Biggest 
Assortment  of  Hebrew  Records. 
1423-25  E.  Pratt  Street,      BALTIMORE,  MD. 


KLEIN  &  HEFFELMAN  CO. 

Canton,  omo. 

Edison  Victor 

MACHINES,     RECORDS     AND  SUPPLIES 

Quickest  service  and  most  complete  stock  In  Ohio 


IF  YOU'RE  IN  WESTERN  MICHIGAN 
it  will  be  money  in  your  pocket  to  order 

Victor  Machines  and  R-ecords 
JULIUS  A.  J.°FiR.IEDRICH 

30-32  Cartal  Street.    Grand  Rapids,  MichUarv 

<->      mi  '  Quick  Service  and  a  Saving 

Our  Motto:  ,  N  Transoortation  Chareet 


Every  Jobber  In  this  country  staonld  be  represented  In  this  department.   The  cost  Is  slight  and  the  advantage  Is  great. 

Be  sure  and  have  your  lirm  In  the  January  list. 


THE  TALKING  MACHINE  WOULD. 


59 


Leading  Jobbers  of  TalKing  MacKines  in  America 


iSticRaPininTHis! 


1  We  reler  all  retail  inquiries  from  our 
Dealers'  towns  to  them  lor  attention. 

f  We  positively  will  not  sell  a  Talking 
Machine  or  Records  at  retail  in  a  town 
where  we  have  a  Dealer, 
f  We  do  not  refer  the  innuiry  to  you  and 
then  oiler  to  pay  express  if  the  customer 
will   buy  direct. 

The  Rudolph  Wurlilzer  Co., 

Cincinnati  and  Chicaco. 

2  points  ol  supply  on  Victor  ft  Edisoo.  Order  Irom  Ibe  nearer. 


EVERY  JOBBER  in  tbls  country 
should  be  represented  in  tliis  depart- 
ment. Tbe  cost  is  slight  and  the  ad- 
vantage  is  great.  Be  sure  and  have 
your  firm  in  the  January  list. 


COLUMBIA  AGENCY  FOR  NEBRASKA 

Goes  to  the  Schmoller  &  Mueller  Music  Co.  of 
Omaha  Who  Absorb  Local  Columbia  Store. 


(Special  to  The  Talking  Machine  World.) 

Omaha,  Neb.,  Dec.  2,  1908. 

Tlie  branch  of  the  Columbia  Phonograph  Co., 
maintained  for  a  number  of  years  at  1621  Far- 
nam  street,  with  a  manager  and  a  large  force 
of  salesmen,  has  been  absorbed  by  the  Schmoller 
&  Mueller  Music  Co.,  who  have  secured  the 
agency  for  Nebraska,  and  the  entire  stock  re- 
moved to  the  salesrooms  of  the  latter  company, 
where  half  the  lower  floor  will  be  given  over  to 
talking  machines. 

The  news  of  the  transfer  created  quite  a  sen- 
sation in  the  local  trade,  especially  in  view  of  the 
fact  that  the  Schmoller  &  Mueller  Co.,  the  oldest 
piano  house  in  Omaha  for  years,  did  not  handle 
any  line  of  musical  instruments  outside  of 
pianos.  William  Burr,  the  local  Columbia  man- 
ager, has  gone  with  the  Schmoller  &  Mueller 
Music  Co.,  as  manager  of  the  department. 


TO  INCREASE  RECORD  SALES. 


Some  Pointers  on  How  to  Encourage  Your  Cus- 
tomer to   Buy  and  Then   Buy  Again. 


In  a  recent  issue  of  the  "Voice  of  the  Victor," 
the  Victor  Talking  Machine  Co.,  in  discussing 
methods  by  which  dealers  may  increase  their 
business  dwell  at  length  upon  the  library  plan 
and  say:  "In  making  record  sales  it  is  a  good 
plan  to  encourage  your  customer  to  buy  with  the 
object  of  amassing  a  musical  library.  It  re- 
quires time,  no  matter  how  enthusiastic  he  may 
be,  for  him  to  fully  realize  the  great  and  varied 
repertoire  of  music  listed  in  the  126  pages  of  the 
Victor  record  catalog.  In  the  first  moments  of 
Victor  'fever'  he  is  sometimes  inclined  to  buy 
records  at  random,  and  regrets  are  apt  to  follow 
some  of  these  impulsive  purchases.  If  he  had 
only  bought  this  or  that  record  instead! — is  some- 
times the  afterthought  of  the  customer  who  has 
made  his  selections  too  hastily. 

"Give  your  customer  ample  opportunity  to 
learn  the  broad  scope  of  the  Victor  record  cata- 
log .by  playing  for  him  the  best  selections  from 
the  different  departments.  Many  a  musical  gem 
that  cannot  be  adequately  described  in  cold  type 
is  hidden  in  the  pages  of  the  Victor  catalog. 
Sound  your  customer's  taste  and  let  him  hear 
these  records. 

"Don't  try  to  sell  and  don't  encourage  your 
customers  to  buy  records  in  a  haphazard  way. 
Impress  on  every  customer  the  idea  that  each 
new  record  bought  is  an  addition  to  his  'library 
of  music'  Get  him  interested  in  forming  a  'col- 
lection' of  records.  He  will  suhdivide  the  col- 
lection himself,  according  to  his  own  inclinations, 


E.  T.  WILTON   &  COMPANY 

HOUSTON,  TEX. 

Wholesale  Distributors  "Star"  Talking 
Machines,  Records,  Horns,  Cranes,  Etc. 

We  have  everything  you  need,  also 
JEWELRY  and  WATCHES 


Southern  California  Music  Co. 

EVERYTHING  FOR  TALKING  MACHINES 

Edison  and  Zon-o-Phone  Jobbers 

LOS  ANGELES,  CAL. 


CHICAGO 


Paste  This  Where  You  Can  Always  See  It ! 

Mr.  Dealer: 

We  refer  all  Talking  Machine  inquiries  coming  from  towns 
where  we  are  represented  by  dealers  to  the  dealer  or  dealers  in 
that  town. 


VICTOR  and  EDISON  JOBBERS 


into  opera,  sacred  music,  old-time  ballads,  popu- 
lar airs,  overtures,  marches,  dance  selections, 
violin  solos  or  what  not. 

"Once  started  on  tnis  basis  he  has  a  fixed  ob- 
ject in  view — to  make  his  collection  as  complete 
as  possible.  He  becomes  a  careful  buyer,  but  a 
better  buyer.  He  places  an  artistic  value  on  his 
records,  and,  what  is  more,  prides  himself  on  his 
selections,  which  naturally  enough  keeps  his  en- 
thusiasm alive.  You  will  find  this  kind  of  a 
buyer  will  go  the  financial  limit  in  order  to  make 
additions  to  his  collection." 


VICTOR'S  SANTA  CLAUS  POSTER. 


Early  in  the  month  the  Victor  Talking  Machine 
Co.  sent  out  to  their  dealers  copies  of  the  large 
handsome  Christmas  poster  in  colors,  depicting 
our  good  friend  Santa  Glaus,  whiskers  and  all, 
about  to  climb  down  a  chimney  with  a  Victor 
machine  in  his  arms.  The  poster  should  prove  a 
valued  addition  to  the  most  elaborately  arranged 
Christmas  window.  They  are  most  artistically 
conceived  and  executed. 


BEWARE  OF  A  RUT. 


There's  one  of  the  most  profitable  questions 
any  merchant  can  ask  himself  every  little  while. 
It  isn't  always  easy  to  tell  whether  you  are  in  a 
rut  or  not.  In  fact,  few  of  us  are  likely  to  be 
able  to  say  that  we  are  not  in  a  rut  until  we 
change  scenes  for  a  little  while.  In  that  very 
human  fact  lies  the  chief  reason  for  making  a 
trip  to  market  every  little  while. 

Moreover,  a  trip  to  market  is  the  one  form  in 
which  a  merchant  can  do  a  little  traveling  that 
will  surely  be  a  profit  and  not  an  expense.  Even 
though  he  may  not  buy  a  single  dollar's  worth  of 
goods  while  there — in  market  he  will  get  new 
thoughts  started  which  he  can  profitably  develop 
after  he  gets  back  home.  It  is  easily  possible 
that  a  merchant  may  get  from  one  hour  in  mar- 
ket a  suggestion  from  which  profits  enough  will 
result  to  pay  the  cost  many  times  over  of  all 
the  traveling  expenses  he  may  be  called  upon  to 
pay  in  his  entire  life. 

Try  this  experiment  once,  and  you  will  need 
no  urging  to  "repeat  the  dose."  Are  you  in  a 
rut?  If  the  answer  be  either  Yes  or  In  Doubt — 
try  the  cure  of  a  trip  to  market  this  season. 


JOIN  BLACKMAN'S  SEinNG  STAFF. 


Another  addition  to  the  selling  staff  of  the 
Blackman  Talking  Machine  Co.,  New  York,  is 
Harold  J.  Robbins,  who  will  look  after  the  local 
trade.  He  was  placed  on  the  roll  last  week. 
Walter  Ewing  and  Geo.  G.  Blackman,  secretary 
of  the  company,  have  been  on  their  terri- 
tory for  a  couple  of  weeks,  recording  a  great 
Thanksgiving  dinner  under  their  own  fig  tree. 


"Alas,"  confessed  the  penitent  man,  "in  a  mo- 
ment of  weakness  I  stole  a  carload  of  brass  fit- 
tings." "In  a  moment  of  weakness!"  exclaimed 
the  judge.  "Goodness,  man!  what  would  you 
have  taken  if  you  had  yielded  in  a  moment  when 
you  felt  strong?" — Judge. 


Meet  your  ..uftomer  with  a  cheerful  good 
morning.  If  you  are  cheerful  and  happy  you 
will  reflect  it,  it  is  contagious. 


To  American 
Dealers: 

HERE  IS  YOUR  OPPORTUNITY 
TO  SECURE  TRADE 
WINNERS 

If  you  desire  a  splendid  line  of  talk- 
ing machines  which  challenge  any  on 
the  American  market  so  far  as  tone, 
quality  and  finish  are  concerned,  in- 
vestigate THE  KLINGSOR  MA- 
CHINES. They  are  made  in  a  variety 
of  models  and  are  especially  adapted 
for  export  trade. 

We  have  just  issued  a  superb  cat- 
alogue, showing  the  various  styles 
which  we  manufacture  and  this  will  be 
mailed  free  upon  application  to  any 
name,  to  any  part  of  the  world. 

The  "KLINGSOR  "  is  an  original 
talking  machine,  for  which  patents 
have  been  issued  in  America.  The 
case  designs  are  unique  and  striking. 
They  will  attract  attention  in  any  ware- 
room.  The  scientific  combination  of 
the  strings  with  double  sounding  board 
enhances  the  natural  tone.  Disc 
records  of  any  size  or  make  can  be 
used  on  the  "KLINGSOR  "  machine, 
some  of  which  are  fitted  with  coin- 
operating  attachments. 

This  is  a  marvelous  product,  original  in  every 
way,  and  American  dealers  who  desire  some- 
thing absolutely  striking  and  in  every  way  a  quick 
seller  should  lose  no  time  in  communicating 
with  us. 


H.  LANGE'S  Successors, 

ESTABLISHED  1854 

21  Little  Portland  St.,  Oxford  Circus, 
LONDON,  W.,  ENG. 


60 


THE  TALKING  MACHINE  WORLD. 


I 
I 


I 


Side  Lines  for  the  Talking  Machine  Trade 


Some  of  the  Many  Specialties  which  will  Interest  Talking  Machine  Men  are  Treated  of  in  this  Department 


No  oue,  perhaps,  in  the  talking  machine  in- 
dustry is  so  closely  in  touch  with  conditions  in 
this  trade  as  the  staff  of  The  World.  For  the  last 
four  years  our  entire  force  of  editors  and  corre- 
spondents in  all  the  leading  centers  of  this 
country  and  Europe,  have  devoted  their  entire 
thought  and  energy  to  the  study  of  trade  condi- 
tions. What  this  concerted  effort  has  accom- 
plished is  vouched  for  by  the  thousands  of  con- 
gratulations and  good  wishes  that  have  been  re- 
ceived by  this  office  from  loyal  members  of 
this  trade.  No  one  is  more  enthusiastic  or 
confident  of  the  future,  but  at  the  same  time  no 
one  more  fully  realizes  the  limitations  of  the  in- 
dustry, than  those  who  have  studied  the  situa- 
tion. 

*  *    *  * 

Manufacturers,  jobbers  and  dealers  have  built 
up  an  enormous  business;  a  business  which,  when 
one  takes  into  consideration  those  limitations, 
finds  no  comparison  in  the  history  of  commercial- 
ism. Let  us  for  a  moment  look  at  the  bare  facts. 
In  the  first  place,  while  the  talking  machine  has 
won  for  itself  an  enviable  reputation  in  both  so- 
cial and  educational  circles,  it  is  not  a  necessity, 
like  food,  but  a  luxurj^  and  as  such  must  be  a 
thing  of  secondary  importance.  From  the  stand- 
point of  sales,  the  main  possibilities  lie  in  but 
one  direction,  and  that  is  the  record  end.  Once 
a  dealer  sells  a  machine  and  possibly  a  cabinet, 
he  must  then  rely  wholly  for  future  business  on 
his  records,  and  with  the  enormous  competition  . 
now  in  the  field,  that  is  scarcely  big  enough  to 
prove  exceptionally  attractive  in  itself.  Take  the 
camera  and  photographic  supply  trade  as  a  com- 
parison, there  the  scheme  is  the  same  as  in  our 
own  field.  One  sells  a  camera  and  relies  on  the 
film  business,  which  is  fully  as  large  as  the  rec- 
ord trade,  and  yet  the  men  in  this  business  have 
long  since  given  up  the  idea  of  relying  wholly  on 
these  reproducers  of  nature  for  their  livelihood. 
The  talking  machine  business,  without  the  slight- 
est doubt,  is  in  its  infancy,  and  will  continue  to 
grow  and  expand,  but  the  day  for  exclusive  deal- 
ers is  fast  passing,  to  the  betterment  may  it  be 
said,  of  the  entire  structure  in  that  the  more  arti- 
cles one  has  to  sell  the  more  people  one  attracts 
and  more  patronage  means  increased  prosperity. 

•  •    *  • 

For  the  past  two  years  The  World  has  been 
testing  out  the  expansion  policy  through  this 
Side  Line  Department.  So  well  has  the  idea 
caught  on  and  so  fast  has  it  spread,  that  it  has 
gotten  beyond  the  department,  and  working  as 
we  ever  are  in  the  interests  of  this  trade,  we  are 
compelled  to  enlarge  our  scope,  and,  therefore, 
beginning  with  our  January  number,  are  bring- 
ing out  what  will  be  known  as  The  Side  Line 
Section,  a  magazine  within  a  magazine,  separate 
in  every  way  from  The  World,  its  sole  aim  being 
to  bring  the  jobber  and  dealer  into  close  touch 


with  various  other  lines,  and  treating  them  in 
an  unbiased  manner,  hold  a  mirror  to  the  entire 
commercial  world  in  which  our  trade  may  read 
and  learn,  we  hope  to  their  unlimited  profit. 

*  *    *  * 

The  open  weather  this  fall  has  greatly  stim- 
ulated the  demand  for  guns  and  ammunition,  as 
well  as  other  seasonable  sporting  goods,  humanity 
at  large  taking  advantage  of  the  mild  tempera- 
ture and  reveling  in  all  sorts  of  outdoor  pastimes; 
this,  however,  cannot  last,  winter  will  soon  be 
shutting  in  on  us,  and  with  it  will  come  a  lively 
demand  for  skates,  sleds,  skies,  etc.,  for  outdoor 
recreation  and  games  of  all  kinds  to  while  away 
the  long  evenings  by  the  fireside.  Jobbers  and 
dealers  handling  these  goods  here  are  looking 
forward  to  a  brisk  winter  trade,  and  by  reports 
this  condition  is  apt  to  be  true  of  all  parts  of  the 
country. 

*  *    *  * 

Now  is  the  time,  if  ever,  to  devote  especial 
care  in  the  dressing  of  windows.  The  buying 
public  is  on  the  warpath  for  scalps.  Their  palms 
are  just  itching  to  get  rid  of  their  loose  change 
and  all  you  have  to  do  is  to  display  your  bait 
temptingly. 

4        *        *  * 

The  great  secret  of  mercantile  success  is  to 
foresee  a  demand  and  set  about  supplying  it 
sanely. 

»        X        *  * 

Every  man  can't  be  an  advertising  genius,  and 
it's  no  disgrace  to  adapt  others'  ideas  to  your 
own  purposes,  for  in  all  likelihood  the  other  fel- 
low has  only  rehashed  old  material.  Start  a 
scrap-book;  it  will  pull  you  out  of  many  a  hole 
and  may  pave  the  road  to  success. 

*  if     *  * 

In  placing  orders  with  your  factories  be  spe- 
cific— misunderstandings  cause  confusion  and  de- 
lays, likewise  lost  business. 

*  *    *  » 

Don't  knock  your  competitor.  When  you  have 
to  paint  his  character  black  to  make  your  own 
look  white — well,  we  would  advise  a  liberal  dose  of 

hot  water  and  sapolio. 

*  •    •  • 

An  ideal  side  line  is  anything  that  is  a  neces- 
sity to  a  large  proportion  of  humanity,  and 
inasmuch  as  one-third  of  the  population  of  the 
globe  shave.  Safety  Razors  seem  to  us  to  about 
fill  the  bill. 

*  *    «  « 

The  secret  of  the  increasing  demand  for  post 
cards  lies  not  so  much  in  the  fact  that  they  are 
constantly  changing  but  because  they  are  a  great 
saver  of  time  and  labor.  Even  lovers  who  are 
credited  with  writing  volumes  find  more  elo- 
quence in  a  sentimental  picture  than  in  a  whole 
bottle  of  ink. 

*  *    •  • 

No  more  are  we  compelled  while  away  from 


The  VIASCOPE  SPECIAL 

NOW  READY 

#IT  After  years  of  study  we  have  perfected 
"  a  moving  picture  machine  void  of  all 
vibration  and  absolutely  flickerless.  All 
working  parts  of  mechanism   encased  in  a  highly 
polished  nickel-plated  steel  case.    Its  construction 
is  so  simple  that  it  can  withstand  the  hardest  usage 
without  getting  out  of  order. 

Write  lor  Catalogue. 

VIASCOPE  MFG.  CO.   -  CHICAGO 

Department  A,  112  East  Randolph  Street 


the  habitations  of  man  with  the  thermometer  at 
P.  Q.  X.  to  long  and  crave  in  vain  a  cooling 
draught,  or  be  aroused  from  a  warm  bed  in  the 
middle  of  the  night  to  heat  baby's  milk  to  just 
98  degrees.  The  vacuum  bottle  has  done  away 
with  all  such  aggravating  inconveniences.  What 
a  seller  it  will  be! 

*  •    •  « 

Many  argue  "that  any  article  well  displayed  is 
half  sold."  The  World  would  suggest  the  advisa- 
bility of  adding  the  word  seasonable. 

*  *    »  * 

We  notice  that  a  New  York  house  has  just 
brought  out  what  they  call  "Little  Clincher  Ice 
Creepers,"  which  will  fit  any  shoe  and  eliminate 
all  danger  of  falling.  Having  had  several  memo- 
rable experiences  of  his  own  in  this  line,  the 
writer  should  think  this  little  article  would  be 
well  worth  a  dealer's  attention. 

^       ^  ^ 

A  Chicago  company  have  just  marketed  a  fold- 
ing sled,  with  Bessemer  steel  runners.  Substan- 
tially built  and  of  attractive  design,  it  should 
prove  popular  with  all  young  folk. 

4c       4:       ^  4: 

The  white  fiyer  roller  skate  is  another  new 
venture  in  the  Windy  City.  The  action  construc- 
tion is  the  turntable  principal,  not  on  an  angle, 
but  in  an  upright  position,  thereby  centering  the 
weight  of  the  skater  directly  over  the  bearings; 
this  assures  an  equal  distribution  of  wear  and 
strain  on  movable  parts.  The  oscillating  or 
action  mechanism  is  so  sensitive  that  it  instantly 
responds  to  the  slightest  wish  of  the  skater  and 
yet  so  scientifically  constructed  that  it  is  at  all 
times  under  absolute  control. 

4:      4:      4:  4: 

Salesmanship  used  to  be  measured  by  a  man's 
drinking  capacity.  In  employing  men  now,  how- 
ever, forget  the  former  standard.  It  has  been 
learned  that  orders,  not  whiskey  bills,  make  for 
a  substantial  commercial  foundation. 

*  *    *  * 

Every  retail  dealer,  large  or  small,  who  sells  on 
credit  is  deeply  interested  in  the  cash  system, 
and  it  may  be  said  there  Is  not  a  single  mer- 
chant who  would  not  prefer  to  abandon  credit 
for  cash  if  he  thought  it  could  safely  be  done. 
The  question  is  one  which  concerns  particularly 
the  dealer  in  the  small  town,  for  here  credit  is 
deeply  rooted  and  there  is  an  element  of  the  pop- 
ulation which  must  be  delicately  handled  in 
breaking  away  from  the  time  honored  customs. 
In  the  first  place  the  man  who  can  adjust  his 
business  so  as  to  get  down  to  a  strictly  cash 
basis  will  have  an  advantage  over  his  brother 
who  gives  credit  that  will  fortify  him  against 
every  possible  chance  of  failure.  That  is,  he  will 
if  he  is  a  business  man.  No  tradesman  can  have 
as  satisfactory  and  money-making  an  occupation 
as  the  one  who  deals  for  cash  or  its  equivalent. 
Men  may  argue  that  it  is  possible  to  grow  rich 
and  succeed  in  giving  credit,  but  look  over  the 
cause  of  business  failures  and  90  per  cent,  of 
them  will  be  found  to  have  done  an  abnormal 
amount  of  credit  giving  to  irresponsible  parties. 


THE  PICTURE  SHOW  SINGER 

Ballads.  Pathetic  or  Humorous,  Thrown  in  With 
the  Views. 


One  of  the  features  of  the  cheap  moving  pic- 
lure  show  entertainment  is  the  singer  of  low 
comedy  or  pathetic  ballads.  If  it  is  a  man  ten 
(■li;iii(c>  to  0110  the  song  is  funny,  so-called.  If 
;i  woman  the  lyrics  will  ho  all  full  of  weeps. 

The  bosi  thins  about  those  songs  is  that  they 
arc  acconipauiod  by  biijhly  colored  views,  de- 
sisnod  apparently  to  fit  the  text.  Almost  in- 
variably a  song  about  New  England  is  run  along 


THE  TALKING  MACHINE  WORLD. 


61 


"New  Process"  GniEHE  Blades 

Have  You  Got  Them  In  Stock? 


"  New  Process"  Gillette  blades  have 
proved  an  instantaneous  success. 

They  differ  in  price,  quality,  ap- 
pearance and  style  of  package  from 
the  previous  kind,  and  the  public  is 
being  notified  of  the  change  by  full 
page  advertisements  in  all  the  lead- 
ing magazines. 

More  than  tv^o  million  GILLETTE 
users  will  now  accept  only  "  New 
rrocess  '  GILLETTE  blades.  If  you 
have  them  in  stock  before  other  deal- 
ers in  your  locality  you  will  get  the 
business,  and  at  the  new  price  your 
profit  is  a  very  liberal  one. 


"New  Process"  blades  are  manu- 
factured by  newly-invented  machines 
and  processes,  making  them  superior 
in  appearance,  operation  and  endur- 
ance to  any  blades  ever  produced  by 
anyone. 

These  machines  are  automatically 
regulated,  and  grind,  hone  and  sharpen 
each  blade  individually  with  the  ut- 
most precision. 

Every  cutting  edge  is  perfect,  and 
possesses  a  degree  of  keenness  not 
produced  by  any  other  process. 

"New Process"  blades  are  finished 
with  a  high  polish  that  renders  them 


easy  to  clean.  Since  dust  and  mois- 
ture do  not  dins  readily  to  a  polished 
surface,  these  blades  are  practically 
immune  from  rust. 

"New  Process"  blades  are  packed 
in  a  handsome  nickel-plated  box  which 
seals  itself  hermetically  every  time  it  is 
closed.  This  shuts  out  all  dampness 
and  effectively  protects  the  blades 
from  rust  in  any  climate,  land  or  sea. 
When  empty,  the  box  forms  an  at- 
tractive waterproof  match  safe. 

The  set  now  contains  12  blades. 

The  Retail  Price  is  $1.00  per  set. 

Twelve  sets  are  packed  in  a  carton. 

To  those  who  are  not  handling  the 
GILLETTE,  we  suggest  "Get  Busy." 
Get  the  sales  resulting  from  our  huge 
advertising  campaign — the  increased 
business  and  profits  that  the  co-oper- 
ation of  our  Sales  Department  will 
bring  you. 

YOUR  customers  are  continually 
seems  GILLETTE  advertisements 
and  they  want  the  razor.  Eventually 
they  buy  it  somewhere. 

WHY  NOT  OF  YOU? 


Write  us  for  catalog  and  liberal 
discounts  to  dealers. 


HOLIDAY  GOODS  NOW  READY  FOR  DEALERS.    SEND  FOR  CATALOG 


GILLETTE  SALES  COMPANY 


BOSTON 
702  Kimball  Building 


NEW  YORK 
702  Times  Building 


CHICAGO 
702  Stock  Exchange  Building 


62 


THE  TALKING  MACHINE  WORLD. 


with  a  scene  of  truly  tropic  vegetation  and  in  a 
bright  sunlight  that  almost  makes  one  see  lizards 
running  along  a  wall  and  peons  slumbering. 
There  are  winter  scenes,  too,  which  look  like 
nothing  so  much  as  the  skating  chromos  or  the 
"Frost  Bound  Brook"  we  are  all  used  to; 

The  singer  arises  and  in  a  voice  that  sug- 
gests the  need  of  filing  or  cultivating  intones 
through  her  nose  or  rather  speaks  through  that 
part  of  her — it  is  generally  a  she — the  words  of 
the  song.  The  pictures  change  from  time  to  time, 
customarily  illustrating  her  going  through  one 
grapple  after  another  with  a  thoroughly  uncom- 
fortable appearing  young  man,  who  is  the  light 
of  her  heart  at  least  in  the  first  three  pictures, 
but  who  turns  cold  in  the  fourth  picture  and  the 
chorus. 

The  chorus  after  the  first  rendition  by  the 
singer  is  thrown  upon  the  picture  screen  with 
an  exhortation  at  the  top,  "All  join  in."  A  few 
feeble  or  all  too  strong  voices  accede,  and  the 
resultant  discord  Is  generally  a  nickel's  worth — 
which  is  the  customary  charge  for  seeing  the 
show  and  hearing  the  singer. 


PAYS  TO  BE  MENTALLY  ALERT. 


VOLCANO  MOVING  PICTUHES. 


(Special  to  The  Talking  Machlue  World.) 

Honolulu,  T.  H.,  Nov.  20,  1908. 
One  of  the  most  remarkable  series  of  moving 
picture  films  ever  made  have  just  been  completed 
by  R.  K.  Bonine,  an  expert  who  has  been  in  this 
Territory  for  the  past  year.  It  is  a  reproduction 
of  the  tremendous  activity  of  the  "Volcano  of  Kil- 
auea,  on  the  Island  of  Hawaii,  and  is  one  of  the 
most  striking  things  of  the  kind  ever  produced. 
The  pictures  were  secured  after  several  weeks  of 
difficult  work  and  exceeded  the  expectations  of 
the  artist  himself.  The  films  will  be  used  in  con- 
nection with  the  Alaska- Yukon-Seattle  Exposi- 
tion next  year,  though  they  will  probably  be  put 
on  the  market  before  that  time. 


CANNOT  GIVE  AWAY  PKEMITJMS. 


In  an  article  in  this  department  last  month 
referring  to  musical  merchandise  and  sheet 
music  as  an  excellent  side  line  for  talking  ma- 
chine dealers,  it  was  further  stated  that  it  would 
be  "a  good  plan  to  advertise  to  give  away  a  sheet 
of  music  to  each  customer  who  purchased  a  stipu- 
lated amount  of  talking  machine  goods  in  con- 
nection with  a  sale  of  one  specific  article." 

Regarding  this  matter  we  are  in  receipt  of  a 
letter  from  Wm.  Pelzer,  of  the  legal  department 
of  the  National  Phonograph  Co.,  to  which  we  call 
the  attention  of  readers  of  this  department: 

"We  wish  to  point  out  that  under  the  condi- 
tions of  sale  attaching  to  goods  of  our  manu- 
facture, as  well  as  to  the  Victor  Co.'s  product, 
it  is  not  permissible  to  give  away  an  article  of 
any  character  as  an  inducement  to  the  sale  of 
talking  machines  or  records.  Inasmuch  as  we 
believe  the  trade,  and  particularly  the  dealers, 
look  to  The  Talking  Machine  World  as  good 
authority  on  talking  machine  matters,  we  fear 
that  this  suggestion  may  mislead  the  dealers 
into  the  belief  that  this  practice  is  permissible. 
We,  therefore,  ask  that  you  kindly  modify  this 
suggestion  at  the  earliest  opportunity." 


Don't  play  "Drink  with  me"  for  the  clergyman, 
or  "I'm  on  the  water  wagon  now"  for  the  dis- 
tiller. Remember  the  old  proverb,  "Consistency, 
thou  art  a  jewel." 


New  Ideas  Are  the  Life  of  Business — How  They 
May  be  Developed. 


The  introduction  of  new  ideas  is  the  life  and 
soul  of  any  business.  One  of  the  best  and  sim- 
plest methods  of  obtaining  them  is  to  "take  a  day 
off"  now  and  then  and  visit  the  neighboring  cities, 
and  towns,  keeping  one's  eyes  open  and  taking 
notes.  Reading  trade  papers  is  productive  of 
splendid  results,  as  it  not  only  gives  one  a 
broader  scope,  but  original  schemes  tried  with 
success  in  other  sections  can  be  adopted  to  one's 
own  needs.  Failure  is  in  nine  cases  out  of  ten 
caused  by  stagnation,  and  this  condition  can  only 
be  fought  by  installing  new  life  and  energy  in 
your  affairs. 


SALES  AND  THEIR  CONDUCT. 


Legitimate  Special  Sales  Help  and  Vice  Versa. 


AVheu  a  dealer  starts  out  to  have  a  sale — 
whether  it  be  called  clearance,  fire  or  anything 
else — he  should  see  to  it  that  it  is  in  fact  a  sale, 
and  that  the  public  get  the  goods  at  the  reduc- 
tion named — the  word  "Bargain"  should  not  be  re- 
stricted to  the  headline  of  his  advertisement.  For 
while  this  will  bring  people  to  his  doors,  if  on  in- 
vestigation they  find  they  have  been  deceived, 
rest  assured  they  won't  give  him  a  second  oppor- 
tunity. Now,  while  special  sales  are  a  splendid 
advertisement  and  a  good  thing  once  in  a  while, 
there  is  such  a  thing  as  overdoing  it.  Human 
nature  is  a  funny  thing  and  once  let  the  public 
get  the  idea  that  you  sell  cheap,  and  the  next 
thing  they  will  be  saying  that  your  goods  are 
cheap,  and  then,  well,  your  hope  of  success  is 
mighty  slim.  The  great  trouble  with  most  deal- 
ers is  that  they  are  afraid  to  mark  their  goods 
high.  They  get  the  impression  that  if  they  can 
undersell  the  man  down  the  street  5  per  cent., 
they  will  run  him  out  of  business.  To  dem- 
onstrate the  practicability  of  this  method  they 
point  out  the  success  of  the  modern  department 
store.  Poor,  misguided  beings!  True  the  "big 
stores"  do  feature  innumerable  articles  at 
slaughter  prices,  but  a  careful  inventory  of  their 
stock  will  show  a  proportionate  increase  on  other 
lines.  Where  the  little  man  is  making  his  15 
and  25  per  cent,  profit  and  worrying  himself  sick 
on  how  he  can  reduce  his  expenses  and  cut  this 
margin  to  10  and  20  per  cent.,  the  man  higher  up  is 
making  his  50  to  200  per  cent.,  and  the  people 
are  falling  all  over  themselves  to  trade  with  him. 
Get  a  reputation  for  selling  not  the  cheapest,  but 
the  best  goods  in  town;  don't  be  afraid  to  charge 
big  prices,  and  then  once  in  a  while  have  a  rous- 
ing big  sale.  Dame  fortune  is  a  fickle  jade,  and 
so  is  public  fancy — ^both  can  be  won  by  a  bold 
front,  but  never  by  half-hearted  methods. 


A  NEW  INGERSOLL  WATCH. 


Robt.  H.  Ingersoll  &  Bro.  have  just  placed  on 
the  market  a  new  watch  which  will  be  known  as 
the  "Universal."  The  watch  is  the  regular  Yan- 
kee fitted  to  a  metal  holder  about  two  inches 
high,  which  is  made  in  nickel,  gun-metal,  and 
burnished  copper  finishes.  The  watch  is  held 
firmly  in  the  holder  and  makes  a  splendid  desk 
watch  and  paper  weight,  and  is  a  most  practical 
timepiece  for  traveling.    When  desired  it  can 


IF    YOU   ARE  IIVXERESTED 


IN 


Wf  ite  us  lor  Latest  List  of  Up-to-date  and  Popular  Selections  In 

PERFORATED-PAPER  MUSIC  ROLLS 


THE    F»IA.IMOVA.    CO.,     ItV-iZS    Cypress    Ave,    IM.  Y, 
Largest  Mlrs.  ELECTRIC  PLAYERS  and  MUSIC  ROLLS 


readily  be  removed  from  the  case  and  worn  in 
the  regular  way.  "With  so  much  to  recommend 
it,  the  "Universal"  should  prove  a  big  seller. 


THE  SCIENCE  OF  BUYING. 

Some  Pointers  on  a  Most  Important  Subject  of 
Interest  to  Talking  IVlachine  World  Readers. 


The  science  of  buying  necessitates  much 
thought  and  experience.  Men  who  are  new  at  the 
game  and  in  many  cases  old-timers,  hamper  their 
progress  by  their  lack  of  knowledge  of  the  art. 
How  many  orders  are  lost  daily  by  firms  who, 
having  bought  light  are  caught  short  without  the 
goods?  Again  how  many  have  their  shelves 
loaded  down  with  unsalable  stuff,  which  leads 
up  to  the  question  as  to  which  is  better,  to  under 
or  overbuy?  Of  course,  like  in  everything  else, 
there  is  the  happy  medium  which  is  always  the 
safest — ^^but  how  few  are  competent  to  judge  when 
they  are  right?  Lacking  this  knowledge,  it  is 
much  better  to  stock  too  much  than  too  little,  as 
it  is  always  '  possible  to  use  this  surplus,  if 
handled  rightly,  and  turn  it  to  good  account  as  an 
advertisement  and  new  trade  gatherer.  Make  it 
a  point  in  business,  at  certain  periods,  to  have  a 
clearance  sale,  get  together  all  your  odds  and 
ends,  marking  them  down  to  cost  and  advertise 
the  sale  well  in  your  local  dailies.  You  will  find 
that  you  are  drawing  new  people  to  your  store, 
who,  once  they  are  there,  can  often  be  interested 
in  your  staple  lines.  Make  it  a  point  to  get  all 
purchasers'  names  and  addresses,  and  then  every 
now  and  then  drop  them  a  line  or  send  a  new 
catalog;  in  this  way  you  can  hold  them  and  by 
so  doing  increase  steadily  your  patronage. 


A  PAYING  SIDE  LINE. 


When  the  name  "Durro"  is  mentioned  in  the 
musical  merchandise  trade  the  dealer  immedi- 
ately brings  to  mind  the  line  of  violins  and 
strings  handled  by  Buegeleisen  &  Jacobson,  New 
York,  which  have  won  a  high  position  in  the 
esteem  of  the  trade,  which  they  well  merit. 
Imagine  the  opportunity  thrown  in  the  way  of 
the  talking  machine  dealer  to  carry  such  goods 
as  a  side  line.  No  gamble,  for  the  merits  of  both 
violins  and  strings  have  been  amply  proven. 
Ample  profits  for  quick  sales  mean  a  rapid  turn- 
over of  capital  and  a  pleasing  balance  at  the  end 
of  the  year.  Durro  violins  are  offered  for  the 
discriminating  trade  who  know  what  a  really 
good  violin  is,  and  want  only  that  kind.  The 
talking  machine  man  will  find  that  such  a  line, 
well  advertised,  will  bring  a  high  class  of  people 
to  his  store  for  either  violins  or  strings  and 
afford  him  an  opportunity  of  making  sales  of 
"talkers"  and  records  or  of  other  specialties  he 
may  handle  as  side  lines.  Now  is  the  time  to 
get  the  side  lines  installed  and  well  started,  so 
that  there  will  be  no  lull  in  your  trade. 


A  meeting  of  moving  picture  film  manufactur- 
ers was  held  in  the  office  of  the  National  Phono- 
graph Co.,  10  Fifth  avenue.  New  York,  Novem- 
ber 24.  S.  Lubin,  of  Philadelphia,  Pa.,  who  re- 
cently returned  from  Europe,  was  in  attendance. 
William  Pelzer  and  W.  T.  Moore,  of  the  Edison 
Kinetoscope  department  of  the  National  Co., 
were  also  present. 


60  YEARS' 
EXPERIENCE 


I  RADE  mARKS 

Designs 
,  .  Copyrights  Ac. 

Anyone  sending  a  sUetcli  and  description  may 
quickly  ascorlalii  our  opinion  free  wlielher  an 
Invention  Is  probably  vatenttihle.  Coniinunlca- 
tlonsstrlcdycoiitlilontlal.  HANDBOOK  on  I'atenta 
sent  free.  Oblcst  niiency  for  Pocurlnp  patents. 

Pntonts  tulion  tnroimli  Munn  A  Co.  receive 
gpeciat  notUe,  wlibout  climve.  in  tbo 

Scientific  JIttierican. 

A  hant^stinioly  lUnatrntod  wopklv.  I.nrKest  clr- 
riilniloii  I'f  iinv  Bi-leiiilUc  louriml.  Terms,  $3  a 
v>iir:  Iiuir  nionlhs,  $1.  Sold  by  all  tiewedealors. 

IVIUNN&Co.36'Broadwa,,  New  York 

Braiicb  Office.  626  F  St.,  WaahlagtOD,  D.  C. 


THE  TALKING  MACHINE  WORLD. 


63 


(3/)e  o/)/y  co/rj'Operateof 
6t  four  h/'or/c/^  <^xpo5/t/or)3 

'Hf  ^UrrALO,  1901  <5T'L0UI3,  1904 

PORTLANP,  1505       UaMESTOWN.  1S07 

£>ecau3e  — 
rC  ey^emp/if/es  abso/c/te.  mus/ca/, 
artistic,  and mec/)ar)/ca/ perfect/on 


>  ?im\JtSS  PIANO  PLAYER  CO 

proprietors 

Wir)Jc'^r  drcacfe  -hftf)  dye  ~  T)eh 
'  fbctories  -    \3t'  c''ohn3Vj/'e  - 


64 


THE  TALKING  MACHINE  WORLD. 


tr 


MULTIPHONES 

TO  BE  SOLD 


THE  MULTIPHONE 

7  feet  high,  3'.>  feet  wide,  18  inches  deep 


Multiphones  are  now  for  the  first  time  offered 
for  sale  outright.  Heretofore  they  have  been  rent- 
ed out  on  commission. 

The  Multiphone  has  a  large  magazine  wheel 
carrying  24  records.  Either  Edison,  Columbia  or 
indestructible  records  may  be  used.  The  instru- 
ment is  purely  automatic,  and  operates  for  a  nickel. 
A  spring  motor  supplies  the  power.  One  winding 
is  sufficient  to  reproduce  from  20  to  25  records. 

The  Multiphone  can  also  be  adjusted  in  a  mo- 
ment to  automatically  play  all  of  the  24  records, 
passing  automatically  from  one  to  the  next  without 
any  attention  other  than  winding  at  the  start. 

The  cabinet  is  furnished  in  solid  mahogany  or 
bronze.  All  exposed  parts  are  nickeled,  and  are  re- 
flected in  a  fine  French  plate-glass  mirror  at  the 
rear.    The  horn  is  concealed. 

There  is  no  slot  machine  manufactured  that 
compares  with  the  Multiphone  in  earning  capacity. 
None  approaches  it  in  perfection  of  mechanical  con- 
struction. 

Persons  desiring  to  buy  and  operate  a  number 
of  Multiphones,  or  to  form  subsidiary  companies, 
will  be  protected  in  their  territory. 

If  you  want  to  make  an  investment  that  will 
pay  you  an  exceedingly  handsome  return,  we  will 
make  you  an  interesting  proposition. 


MULTIPHONE  OPERATING  CO. 


141  BROADWAY 


Near  Liberty  Street 


NEW  YORK  CITY