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Louisiana 


Tobacco 


ipter  in  America's  Industrial  Growth 


®l|r  i.  1.  BU  ffitbrarg 


Norlli  (Earolina  ^tate  Inioprflilg 

SBP.73 
T628 
no  ,11 


Mississippi  River  in  the 
Parish  is  Louisianas  "Perique 
k)  Inj  the  U.S.  Departiuent  of 
he  in  the  country.  In  the  latest 
lU  of  French  Acadian  descent, 

pd.s  in  1972  grown  on  222  acres 
kl,  over  the  xjears,  its  growth  has 

U-oject  as  it  Jias  been  for  almost 
^y  pride  has  been  handed  down 
It  ion  to  produce  a  tobacco  that 


mts  per  pound  in  1972,  Perique 
f  tobacco  farmers  in  St.  fames 
sold  to  the  two  buyers  in  the 
?  smoking  tobacco  blends. 

hrettes  and  other  tobacco  )nod- 
)onomt/  of  Louisiana.  There  are 
'^^dWm^^mm'mWmtribute  these  products  in  the  state 
^presenting  more  than  $185  million  in  sales  at  the  retail  level.  Wholesale 
■sales  of  cigarettes  alone  amounted  to  more  than  $110  million  in  1972. 

Taxes  on  cigarettes  and  other  tobacco  products  are  stdystantial  in  Louisi- 
ana where  the  state  government  collected  more  than  $52  million  in  1972. 
About  $37  million  went  to  federal  tax  collections  for  cigarettes  sold  in 
the  "Pelican  State." 

Production  of  Perique  tobacco  in  Louisiana  has  become  more  than  just 
another  agricultural  industry  .  .  .  it  is  a  true  Louisiana  tradition.  The 
flavor  of  the  history  and  background  of  Type  72  is  as  aromatic  as  the 
best  of  tobaccos.  This  booklet  attempts  to  trace  that  history  and  to 
describe  a  farm  process  that  has  changed  little  .since  Pierre  Chenet  devel- 
oped Perique  frum  the  Indians  who  once  inhabited  what  is  now  St.  James 
Parish. 

To])acco  History  Series 
First  Edition 


THE  TOBACCO  INSTITUTE 

1776  K  St.,  N.W.,  Washington,  D.  C. 


Louisiana  and 
Tobacco 


.„lie  Spaiiisli  were  pr()l)al)l\-  tlie  first 
Europeans  to  explore  the  area  now  called  Louisiana. 
A  1530  expedition  followed  hy  a  later  visit  by  Hernando 
de  Soto  in  1541  opened  tlie  area  to  the  interest  of  the 
Spaniards.  The  French  entered  the  scene  in  the  17th 
century  and  in  1682  Robert  de  la  Salle  claimed  for 
France  all  the  land  drained  bv  the  Mississippi  River 
and  its  tributaries.  lie  named  part  of  this  territory 
Louisiana  in  honor  of  the  I'^cnch  Kini^  Louis  XIV. 


The  French  took  the  reins  of  control  in  the  area  and 
immediately  stressed  the  importance  of  growing  to- 
bacco. England  had  been  selling  large  quantities  of 
tobacco  grown  in  its  American  colonies  to  France,  and 
the  latter  had  a  great  desire  to  escape  this  dependence. 
Louisiana,  many  French  officials  felt,  could  be  the 
answer. 

Colonial  French  tobacco  did  prosper  but  later  polit- 
ical events  brought  the  area  into  the  control  of  Spain 
and,  eventually,  the  United  States  of  America. 

Tobacco  agriculture  remains  today  as  a  fascinating 
activity  of  farmers  in  St.  James  Parish,  direct  descend- 
ants of  18th  century  Acadian  settlers,  and  particularly 
one  of  them,  Pierre  Chenet,  whose  nickname,  "Perique," 
is  used  to  identify  the  distinct,  aromatic  type  of  tobacco 
grown  only  in  the  parish. 


TOBACCO  AGRICULTURE  IN  LOUISIANA 
TODAY 


G 


rande  Pointe 

P('ri(|iK'  is  thrown  on  tlic  east  \rdnk  of  tlie  Mississippi 
Ri\(M  above  New  Orleans  in  a  small  area  in  St.  James 
Parish  near  the  little  French  towns  of  Paulina,  Belmont, 
GrammercN,  Reniw  Lutcher,  Convent  and  Grande 
Pointe.  Nearhv  is  a  triangular  area  running  along  the 
river  for  about  ten  miles  or  so,  extending  its  point  for 
about  three  miles  into  swampland  believed  to  be  partic- 
ularU  suited  for  this  pungent  tobacco.  This  bit  of  land, 
known  as  the  vachcrie  of  Grande  Pointe  is,  as  the  name 
implies,  an  island  raised  about  four  or  five  feet  above 
the  surrounding  swamp.  The  soil  of  the  vacherie  is  a 
calcareous  loam,  chocolate  in  color  and  of  great  fer- 
tilitv.  It  has  long  been  found  best  suited  to  the  pro- 
duction of  Perique. 


A 


family  project 

Producing  Perique  tobacco  is  no  easy  task.  Some  of 
the  methods  of  production  ha\e  changed  slightly  over 
the  \ears  witli  tlie  help  of  mechanization,  but,  gener- 
all\ ,  it  is  a  time  consuming  task  of  hand  labor  essen- 
tialK   the  same  as  it  was  two  centuries  ago. 

Perique  was  once  a  relati\  ely  large,  thriving  industry 
that  was  spread  out  all  o\er  St.  James  Parish.  Today, 
with  the  introduction  of  sugar  cane  and  heavy  industr\- 
into  the  area,  man\  would-be  tobacco  farmers  have 
abandoned  their  tobacco  trade  for  more  lucrative  occu- 
pations. Nonetheless,  the  crop  is  still  har\ested  year 
in  and  Near  out. 


.A  tijjilcal  I'ditjuc  tiihdcco  curing  ham 

It  is  a  family  project.  Children  and  adults  from  sev- 
eral families  work  together  during  the  growing  season, 
including  profitable  summer  employment  for  the 
youngsters,  and  share  the  benefits  of  harvest  and  sale 
later  in  the  year.  Some  local  residents  report,  however, 
that  as  is  the  case  with  other  types  of  agriculture,  the 
future  of  the  Perique  industry  may  be  in  jeopardy 
because  of  the  tendency  of  young  people  to  seek  higher 
education  and  steady  employment  in  metropolitan 
localities  distant  from  the  parish. 


K 


rom  ttie  hot  bed  to  the  field 


Perique  seeds  are  microscopic  in  size.  A  thimble  can 
contain  about  100,000  seeds,  the  measure  used  for 
enough  seed  to  sow  an  acre  of  land. 

The  Perique  farmer  begins  the  production  process 
in  early  December  by  sowing  seeds  in  hot  beds  which 


A 


are  then  covered  with  clear  plastic  and  framed  by  a 
protectixe  wooden  box. 

Ahont  a  week  later  the  seeds  begin  to  germinate. 
The  seedlings  mnst  be  meticnlonsl)  cared  for  to  assnre 
them  enongh  snn  and  water  without  overexposure  to 
the  sometimes  radical  winter  elements  of  southern 
Louisiana.  The  beds  are  covered  at  night  and  uncov- 
ered during  the  day  so  they  can  soak  up  the  energy 
the  sun  pro\  ides. 

In  earlv  March,  when  the  best  of  the  small  seedlings 
are  about  three  to  four  inches  high,  the\  should  be 
pulled  from  the  beds  and  transplanted  into  the  fields. 
The  transplanting  process  can  take  place  as  late  as 
.\la\ ,  but  the  Perique  farmer  reminds  us  that  the  earlier 
the  tobacco  is  put  into  the  field  the  better  it  will  be. 
( Because  of  flooding  and  excess  rain,  the  crop  was  set 
out  late  in  1973  and  it  was  feared  it  could  amount  to 
e\en  less  than  that  of  1972  when  Hurricane  Agnes 
plowed  through  St.  James  Parish  leaving  a  path  of 
destruction  in  its  wake). 


labor  intensive  task 

The  Perique  farmer  undergoes  much  expense  and 
worr\-  during  the  growing  season.  Fertilizer,  insecti- 
cide, barrels,  nails,  and  other  material  must  be  pur- 
chased to  maintain  his  tobacco  farm.  The  amounts  of 
labor  and  worr\  that  go  into  a  crop  vary  each  year 
as  farmers  adjust  to  the  different  reactions  of  nature. 

A  1972  cost  estimate,  according  to  the  Louisiana 
Cooperative  Extension  Service,  showed  that  the  St. 
James  Parish  tobacco  farmer  had  to  spend  $537.87  to 
care  for  each  acre  of  tobacco  he  planted. 


When  the  plants  reach  a  height  of  about  two  feet 
they  must  be  "topped"  to  redistribute  the  growth 
toward  the  bottom  part  of  the  plant.  The  topping 
process  means  removal  of  the  uppermost  portion  of 
the  plant  where  the  flower  would  normally  blossom. 
If  the  plants  were  allowed  to  grow  freely  they  would 
reach  a  height  of  six  feet.  The  quality  of  the  leaves 
would  be  evenly  spread  throughout  the  plant  and  they 
would  not  be  as  rich  and  concentrated  as  they  are 
after  being  topped. 

As  the  plants  mature,  another  laborious  chore  must 
be  performed.  Suckers,  or  small  shoots  which  grow 
in  the  axes  of  the  leaves  and  suck  sap  from  the  mother 
plant,  must  be  removed  when  they  are  three  or  four 
inches  long  so  that  they  will  not  inhibit  the  growth 
and  health  of  the  plant. 


During  the  stemming  process,  women  hand  remove  the  main  stems 

of  the  leaves  and  tie  the  leaves  into  bundles  of  about  a  pound  each 

before  the  tobacco  is  packed  into  barrels  for  several  months. 


Researchers  lun  e  helped  growers  of  most  otlier  types 
of  tobacco  by  providing  a  chemical  that  will  inhibit 
the  growth  of  suckers.  Not  so  with  Perique.  Louisiana 
State  University  has  experimented  with  such  chemicals 
and  found  that  they  do  not  work  on  Perique.  The  age- 
old  process  of  hand-removing  suckers  is  still  part  of 
the  tedious  process  of  producing  Perique. 


"R 


abrique"  to  the  curing  barn 

A  few  weeks  after  tlie  plant  has  been  "suckered," 
ideallv  in  earl\'  July,  the  harvest  begins.  Known  as 
fahrique  to  farmers  whose  native  tongue  is  French,  the 
harvest  is  another  difficult  and  time  consuming  job. 

Early  in  the  evening,  around  four  o-clock,  the  more 
mature  plants  are  cut  off  at  the  base  and  laid  on  the 
ground.  The  next  morning,  after  the  dew  has  dried 
and  the  plant  is  limber  enough  to  handle  without 
breakage,  it  is  taken  from  the  field  to  the  curing  barn. 

At  the  barn,  a  nail  is  driven  into  each  stalk  on  an 
angle  so  that  it  can  be  hung  on  wires  running  along 
the  ceiling  where  the  air  is  warm  and  there  is  little 
air  flow. 

In  about  12  da\s  the  leaves  have  become  dry  and 
gold  in  color.  They  are  taken  down,  stripped  from  the 
stalks  and  beaten  on  barrels  to  remo\T  dust.  The 
tobacco  is  then  dampened  by  sprinkling  water  on  the 
leaves.  This  is  a  delicate  process  because  too  much 
water  will  rot  the  leaves  and  not  enough  will  cause 
the  tobacco  to  dry  out  and  not  "cure"  properly.  The 
damp  tobacco  is  then  piled  and  allowed  to  soften 
before  "stemming"  begins. 


cipjiUed  to  the  curing  tobacco  cventualbj 
(iiiiounts  to  abotit  30  tons. 


Stemming  is  usually  the  task  of  women,  who  sit 
around  a  table  and  rip  the  center  stem  from  each  leaf. 
They  tie  the  stemmed  leaves  into  small  bundles  weigh- 
ing about  a  pound  each.  These  bundles  replace  the 
old  tor£uettes  (bundles  of  leaves  twisted  together)  as 
they  are  easier  to  handle  without  falling  apart. 


lO 


The  tobacco  ImiikUcs  arc  placed  in  large,  reinforced, 
oak  barrels  lined  with  waxed  paper.  Gradually  over  a 
period  of  several  days  up  to  about  30  tons  of  pressure 
are  applied  by  use  of  a  large  jack  screw  (pictured  in 
this  section)  which  requires  the  strength  of  at  least 
two  men  to  turn.  The  high  pressure  causes  the  tobacco 
to  secrete  a  gummy  juice  which  acts  as  a  preservative 
in  the  fermentation  process. 


F. 


rom  barn  to  buyer 

After  about  a  month  of  pressure,  the  barrel  is  opened 
and  its  approximately  500  pounds  of  fermenting  to- 
bacco are  removed  to  be  rehandled,  softened  and 
repacked.  Bv  the  end  of  the  year,  after  this  process 
lias  been  repeated  once  more,  the  tobacco  is  ready  for 
sale.  It  has  turned  color  from  amber  to  dark  brown 
or  black.   It  is  highly  aromatic  and  sweet  smelling. 

Currently,  there  are  only  two  Perique  dealers  in  the 
world,  both  located  in  St.  James  Parish.  These  two 
buy  the  tobacco  from  the  farmers  after  it  has  been 
inspected  and  weighed.  In  1972  Perique  farmers  sold 
about  120,000  pounds  at  an  average  of  86  cents  per 
pound.  Tlie  total  crop  value  came  to  about  $103,000 
collected  b\    the  parish's  25  farmers. 

Before  the  buver  ships  tlie  tobacco  to  manufac- 
turers, it  is  rehandled,  repacked,  put  under  pressure 
to  ferment  further,  and  blended  witli  other  tobaccos 
according  to  his  specific  instructions.  The  aroma  and 
bod\-  of  the  finished  product  is  appraised  by  lilenders 
much  like  the  aroma  and  bodv  of  wine  is  evaluated 
bv  an  expert.  The  Pericjue  is  carefully  nurtured  and 
watched  during  its  months  of  fermentation.    Because 


11 


of  its  strength  and  full  body,  it  is  used  for  the  most 
part  as  a  "seasoning"  in  a  full  blend.  It  takes  only  a 
small  amount  of  Perique  to  "flavor"  the  other  tobaccos 
used  in  a  final  mixture. 

The  buyer  keeps  his  tobacco  for  almost  a  year  before 
it  is  ready  for  export  overseas  and  to  a  few,  domestic 
users.  At  the  end  of  a  year's  storage,  the  tobacco  is 
rechecked,  weighed  and  shipped.  The  United  States 
Department  of  Agriculture  reports  that  for  1972,  to- 
bacco  exports   included   280,000   pounds   of  Perique, 


i 


Barrels  of  Perique  fermenting  under  pressure  in  the  curing  barn. 


12 


Tuo  udichoitsc  cmphnjccs  blending  Pcrique  with  "Kentucky" 
and  "Honduras"  tobaccos  for  an  overseas  buyer. 


valued  at  $293,000.  This  included,  of  course,  Peiique 
on  storage  from  several  previous  years.  Most  of  the 
tobacco  exported  went  to  Great  Britain.  Other  import- 
ing countries  included  West  German\',  Italy,  Switzer- 
land, Canada  and  Australia. 


w; 


liolesalers  and  retailers 


The  tobacco  industrv  in  Louisiana  contributed  to  the 
state's  economy  by  ways  other  than  just  plant  cultiva- 
tion. There  are  22,000  retail  outlets  in  the  state  which 
distribute  cigarettes  and  otiier  tobacco  products  repre- 
senting about  $184.5  million  in  sales  in  1972.  At  the 
wholesale  level,  sales  of  tobacco  products  came  to 
more  than  $110  million. 


13 


Cured  Perique,  the  finished  product,  is  inspected  for  qualitij 

and  loeighed  in  preparation  for  delivenj  to  the  buyer. 

The  filled  barrel  weighs  about  500  pounds. 


JLhe  tax  burden 


Ever  since  a  federal  tax  was  established  on  manu- 
factured tobacco,  the  various  tobacco  products  have 
been  heavily  taxed.  The  tax  on  finished  commodities 
was  first  applied  in  1862.   Cigarettes  were  included  in 


14 


tilis  tax  in  1864.  Since  the  inception  of  tlie  tobacco 
excise  tlic  total  \ield  to  the  United  States  Treasury 
througli  June  1972  has  been  about  $64  billion. 

The  current  federal  rate  on  each  package  of  20 
cigarettes  is  eight  cents.  It  was  "temporarily"  raised 
from  seven  cents  in  1952.  Louisiana  consumers  con- 
tributed about  $37  million  of  the  $2.2  billion  collected 
on  tobacco  products  by  the  Internal  Revenue  Service 
in  fiscal  1972,  most  of  it  from  cigarettes. 

The  cigarette  excise  imposed  by  the  state  of  Louisi- 
ana is  an  additional  11  cents  per  package.  The  original 
tax  on  cigarettes  in  the  state,  four  cents,  became  effec- 
tive in  1925.  It  has  been  increased  three  times  to  the 
present  rate  and  has  remained  at  that  rate  since  Au- 
gust 1970.  In  addition  to  the  state  excise,  Louisiana 
imposes  a  three  percent  sales  tax  which  adds  an  addi- 
tional penny  to  the  price  of  Louisiana-purchased  cig- 
arettes. The  total  yield  to  the  state  from  all  taxes  on 
tobacco  products  since  the  inception  of  the  first  tobacco 
tax  in  1925  through  June  1973  is  estimated  by  tobacco 
trade  authorities  at  $861  million. 

The  average  retail  price  of  a  package  of  cigarettes 
in  Louisiana  is  40  cents.  A  full  20  cents,  or  50  percent 
of  the  retail  price,  is  destined  to  end  up  in  federal  and 
state  treasuries.  Funds  from  cigarette  and  other  to- 
bacco revenues  benefit  all— smokers  and  nonsmokers 
alike— and  their  effect  is  visible  through  construction 
and  maintenance  of  schools,  hospitals,  roads,  bridges 
and  in  community  services. 

Much  more  could  be  said  about  the  aggregate  to- 
bacco industry  based  in  Louisiana.  The  essential  facts 
serve  to  demonstrate  the  magnitude  and  importance 
of  the  industry  in  the  "Pelican  State."  The  historv  of 
tobacco's  growth  i\)vvv  is  both  nnicjuc  and  fascinating. 


15 


A  painting  of  "old  ojonf  being  hoisted  in  New  Orleans 

to  replace  the  French  flag  in  1803  tvhen  the  U.S.  purchased 

Louisiana  territory  from  Napoleon. 


16 


THE  HISTORY  AND  DEVELOPMENT  OF 
TOBACCO  IN  LOUISIANA 


E 


uropean  entrenchment 

The  land  acquisitions  made  by  explorer  Robert  de 
La  Salle  for  France  in  1682  gave  that  country  a  power- 
ful position  in  the  "New  World."  For  La  Salle  claimed 
for  France  all  the  land  drained  by  the  mighty  Missis- 
sippi River  and  its  tributaries. 

La  Salle's  dreams  of  a  French  empire  in  the  lower 
Mississippi  region  were  taken  up  by  two  brothers, 
Pierre  Le  Moyne  d'lberville  and  Jean  Baptiste  Le 
Moyne,  in  1699  when  they  established  a  settlement  at 
Biloxi,  now  in  the  state  of  Mississippi.  In  1712,  Louis 
XIV  of  France  granted  the  territory  of  Louisiana  to 
Antoine  Crozat,  a  wealthy  French  merchant  who  con- 
trolled the  area  for  five  years. 

In  1717,  Crozat  surrendered  his  charter  and  Phillipe 
II,  who  was  Duke  of  Orleans  and  the  regent  of  France, 
granted  Louisiana  to  John  Law's  Company  of  the  West 
for  an  intended  25  years.  (Law,  a  famous  Scottish 
financier  and  speculator  was  a  close  friend  of  the 
regent. )  Although  the  territory  failed  to  prosper  under 
the  Company  of  the  West,  New  Orleans  was  founded 
during  this  time  and  became  the  territorial  capital. 
In  1733,  Louisiana  became  a  French  Crown  Colony 
and  remained  so  until  1765  when  it  was  taken  by  Spain 
as  a  Spanish  Royal  Colony. 


.n  competition  with  the  British 

The  tobacco  industry  got  its  start  in  Louisiana  under 
the  reins  of  the  Company  of  the  West.    In  1719,  30 


18 


slave  laborers  were  brought  to  the  colony  for  the  ex- 
pressed purpose  of  cultixating  and  manufacturing  to- 
bacco in  the  Natche/  district.  A  scale  of  tobacco  prices 
was  fixed  and  other  regulations  were  set  up  to  control 
the  industry  at  that  time. 

By  1722  a  considerable  amount  of  tobacco  was  being 
produced,  mostly  around  Natchez,  from  which  a  thou- 
sand hogsheads  were  sent  to  the  Continent  that  year 
in  competition  witli  tlie  English  tobacco  trade.  Were 
it  not  for  an  acute  lack  of  slave  labor,  much  more 
tobacco  would  have  been  produced  in  that  area. 

Realizing  that  the  labor  shortage  was  fast  becoming 
critical,  then  Governor  Perier  was  instructed  to  give 
preference  to  tobacco  growers  in  the  distribution  of 
slaves.  Furthermore,  the  Companv  of  the  West  pro- 
vided special  price  inducements  to  new  growers  and 


"m 


^ 

■^ 


s. 


A  "bird's  ctjc"  view  of  New  Orleans  and  the  busy 
Missmippi  River  traffic,  circa  1851. 


19 


to  those  on  the  point  of  abandoning  the  industry.  Ap- 
parently, these  measures  were  of  some  help,  for  by 
1729,  Louisiana  tobacco  farmers  were  producing  an 
annual  crop  of  more  than  300,000  pounds. 

The  French  mercantilists,  of  course,  had  no  idea 
that  Louisiana  would  change  hands  so  many  times  and 
eventually  become  part  of  a  nation  that  was  yet  to  be 
formed.  However,  they  had  great  hopes  for  the  terri- 
tory during  the  middle  part  of  the  18th  century. 

An  indication  of  this  lies  in  a  statement  made  by  an 
Englishman  who  traveled  through  Louisiana  and  later 
wrote : 

This  is  an  advantage  they  [the  French  grow- 
ers] have  in  Louisiana  over  our  tobacco  plant- 
ers, who  are  prohibited  by  law  to  cultivate 
these  seconds,  the  summers  are  so  short,  that 
they  do  not  come  to  due  maturity,  in  our 
colonies;  whereas  in  Louisiana  the  summers 
are  two  to  three  months  longer,  by  which  they 
make  two  or  three  crops  of  tobacco  a  year 
upon  the  same  ground,  as  easily  as  we  make 
one.  Add  to  this,  their  fresh  lands  will  pro- 
duce three  times  as  much  of  that  commodity 
as  our  old  plantations  which  are  now  worn  out 
with  culture,  by  supplying  the  whole  world 
almost  with  tobacco  for  a  hundred  and  fifty 
years. 

He  went  on  further  to  speculate: 

.  .  .  They  may,  with  all  these  advantages,  soon 
get  this  trade  from  us,  the  only  prime  one  this 
nation  has  left  entire  to  itself.  These  advan- 
tages enable  the  planters  to  give  a  much 
better  price  for  servants  and  slaves,  and 
thereby  to  engross  the  trade  .  .  .  and  by  remov- 


20 


/;?g  from  Canada  to  Louisiana  their  own  em- 
migrants,  they  may  in  the  like  manner  get  not 
onlij  this  hut  every  other  branch  of  the  trade 
of  North  America. 
Similarly,  a  Freiicli  writer  spoke  of  Louisiana's  im- 
portant tobacco  industry  when  he  said: 

Tobacco  is  the  onhj  production  of  the  earth 
which  gives  the  English  an  advantage  over  us. 
Providence,  which  reserved  for  us  the  discov- 
ery of  Louisiana,  has  given  us  the  possession 
of  it,  that  we  may  he  their  rivals  in  this  partic- 
ular, or  at  least  that  we  may  be  able  to  do 
without  their  tobacco. 


Xhick  and  succulent' 


The  Frencli  were  hopeful  that  the  Louisiana  tobacco 
trade  would  put  them  out  of  the  business  of  importing 
English  tobacco  altogether  and  thus  would  develop  a 
balance  of  trade  more  favorable  to  France. 

The  European  settlers  carefully  examined  the  to- 
bacco trade  as  handled  by  local  Indians.  Le  Page  de 
Pratz,  a  French  traveler  and  writer  who  lived  in  Louis- 
iana for  fifteen  years,  noted  in  his  writings  that  the 
"tobacco  wliich  was  found  among  the  Indians  of  Louisi- 
ana ...  is  \er\'  large."  He  went  on  to  describe  it 
more  carefullv: 

.  .  .  Its  stalk,  wJien  suffered  to  run  to  seed, 
sJioots  to  five  and  a  half  to  six  feet;  the  lower 
part  of  its  stem  is  at  least  eighteen  lines  in 
diameter,  and  its  leaves  often  near  two  feet 
long,  which  are  often  thick  and  succulent,  its 
juice  is  strong  but  never  disorders  the  head. 


21 


.■d^ 


This  1873  engraving  depicts  New  Orleans  harbor 
as  an  obviously  busy  commercial  port. 


Du  Pratz  further  wrote  that  after  the  leaves  were 
stripped  from  the  stalk,  he  experimented  by  tying  them 
into  bundles,  wrapping  them  in  a  cloth  and  letting 
them  alone  for  24  hours. 

"This  tobacco  turned  so  black  and  waxy,"  he  said, 
"that  it  could  not  be  rasped  [grated  for  use  in  smoking] 
in  less  than  a  year;  but  then  it  had  a  substance  and 
flavor  so  much  the  more  agreeable,  as  it  never  affected 
the  head;  and  I  sold  it  for  double  the  price  of  the 
common." 

History  records   that  the  planters   of  the   Natchez 


22 


district  packed  their  tolxicco  into  hogsheads  after  the 
fashion  of  the  Atlantic  seaboard  districts.  But  planters 
elsewhere  in  Louisiana  put  the  leaf  in  carottes,  or  rolls 
of  tobacco,  made  by  covering  a  bundle  of  leaves  with 
canvas,  and  rolling  the  bundle  into  a  hard  cylinder 
about  15  inches  long,  four  inches  thick  and  weighing 
about  four  pounds,  using  a  winch  that  drew  rope 
around  the  roll.  After  several  da\'s,  the  rope  was  re- 
moved and  rewound  to  assure  its  tightness  so  that  the 
tobacco  would  not  too  easily  dry  out. 

After  the  carotte  dried  and  its  shape  was  fixed,  the 
cloth  was  removed  and  strips  of  bark  were  attached 
at  intervals  along  tiie  carotte  to  help  protect  it.  The 
tobacco  was  flatboated  down  the  Mississippi  to  New 
Orleans,  inspected  at  a  public  warehouse  and  prepared 
for  overseas  shipment.  The  tobacco  was  rarely  turned 
down  by  warehouse  inspectors  because  of  the  custom- 
ary douceur  discreetlv  dropped  into  the  inspector's  poc- 
ket. This  "gratuity"  became  a  well  established  practice 
and  was  not  considered  a  bribe. 

The  descriptions  of  much  of  the  colonial  tobacco  by 
French  authorities  of  the  time  make  it  clear  that  Louisi- 
ana tobacco  grown  two  hundred  years  ago  was  quite 
similar  to  the  Perique  cultivated  todav. 

But  the  time  was  not  yet  ripe  for  the  steady  growth 
of  the  tobacco  industry.  The  middle  to  latter  part  of 
the  18th  century  saw  great  international  turmoil  and 
strife  that  had  tremendous  impact  on  the  area  as  it 
changed  hands  several  times. 


u, 


nder  Spanish  domain 

As  the  French  and  Indian  War  came  to  a  close,  Spain 
won  control  of  Louisiana.    Under  the  Spanish,  Louisi- 


23 


ana  took  an  active  part  in  the  American  Revolution  in 
behalf  of  the  colonies.  The  Spanish  reoccupied  planta- 
tions that  the  British  had  temporarily  taken  and  re- 
united tobacco  areas  in  the  Natchez  region.  The  Span- 
ish authorities  encouraged  the  growth  of  tobacco  and 
promised  good  prices  to  its  cultivators,  hoping  to  sell 
it  to  the  French  and  to  the  Mexican  Monopoly. 

By  the  end  of  the  American  Revolution,  the  Spanish 
government  in  Louisiana  was  deeply  involved  in  the 
tobacco  business  with  up  to  two  million  pounds  being 
shipped  annually  from  the  port  of  New  Orleans. 


W^ 


ilkinson  and  the  Spanish  curtain 

A  complex  problem  was  in  the  making,  however, 
causing  increasing  friction  between  American  tobacco 
growers  to  the  north  and  the  Spanish  authorities.  To- 
bacco from  Kentucky,  Tennessee  and  surrounding  areas 
could  easily  be  floated  down  the  Mississippi  River  and 
shipped  out  of  the  port  of  New  Orleans,  but  the  Spanish 
tightly  controlled  the  port's  exports  and  prohibited 
shipment  of  any  northern  tobacco.  Thus  much  of  this 
tobacco  was  bottlenecked  with  no  feasible  outlet. 

What  was  needed  was  a  promotion  man,  both  a 
diplomat  and  salesman  to  help  open  Louisiana  to  the 
American  tobacco  trade.  He  turned  up  in  the  form  of 
one  James  Wilkinson,  an  American  general  who  had 
served  with  Benedict  Arnold  during  the  Quebec  cam- 
paign. 

In  1786  Wilkinson  conceived  the  idea  of  breaking 
the  export  barrier  the  Spanish  government  had  set  up 
at  Natchez  and  New  Orleans.  His  expedition  set  out 
from  Frankfort,  Kentucky  with  a  full  load  of  tobacco 


24 


and  arrived  in  Natcliez  during  tlie  summer  of  1787. 
As  was  expected,  his  entourage  was  siezed,  but  his 
{juick  tongue  and  some  generous  bribery  convinced  the 
Spanish  authorities  that  they  should  promptly  release 
his  boats  and  crews.  He  sent  the  boats  on  to  New 
Orleans  and  when  he  arrived  himself  in  late  June  or 
early  July,  he  found  that  liis  materials  had  again  been 
confiscated. 

An  associate  of  Wilkinson  is  believed  to  have  told 
Don  Esteban  Miro,  the  governor  of  Louisiana,  that  the 
seizure  could  lead  to  an  angry  invasion  by  Kentuckians. 
He  reportedly  suggested  that  Wilkinson  might  encour- 
age this,  in  light  of  the  known  frustration  of  Kentucky 
planters  who  were  not  receiving  lielp  from  the  U.S. 
government  witli  sliipping  problems,  and  that  by  w^ork- 
ing  with  Wilkinson  Louisiana  might  be  able  to  help 


Xcdinhoiit^  hccdiUi'  a  jununis,  ;/  not  iitai  juirt  cj  I .oitisiiina 

river  trade  along  the  Mississippi  in  tlic  lOtli  and  early  20th  eenturies. 

This  photograph  tias  made  around  1910. 


26 


N 


separate  the  area  to  the  north  from  the  Union  and 
make  it  a  new  Spanish  province. 

Wilkinson  and  his  contacts  thus  wooed  the  governor 
into  releasing  his  materials.  The  episode  has  become 
known  to  historians  as  the  "Spanish  Intrigue." 

History  does  not  prove  whether  Wilkinson's  motives 
were  devious,  or  whether  he  was  purely  interested  in 
his  own  prosperity.  In  any  event,  the  fact  remains  that 
he  did  open  the  port  of  New  Orleans  to  the  tobacco 
trade  and  other  American  industries.  But  he  was  only 
fooling  himself  if  he  thought  he  alone  would  profit 
from  this  new  commercial  agreement. 

It  came  as  a  great  shock  to  Wilkinson  when  a  royal 
order  issued  in  Seville  in  December  1788  permitted  all 
Americans  to  enter  goods  at  Mississippi  River  ports  on 
payment  of  the  Spanish  entry  duty. 

But  new  problems  arose  by  1790.  The  New  Orleans 
market  was  glutted  and  the  Spanish  had  to  limit  the 
amount  of  tobacco  they  would  allow  to  enter  the  ports. 
Much  of  it  was  literally  rotting  on  the  docks  while 
awaiting  sale  and  shipment. 

It  was  late  in  1791  that  Wilkinson,  "disgusted  by 
disappointment  and  misfortunes,  the  effect  of  my  ignor- 
ance of  commerce,"  abandoned  his  export  trade  busi- 
ness and  reentered  the  United  States  Army. 


ova  Scotia  to  Louisiana 

Meanwhile,  about  the  same  time  the  Declaration  of 
Independence  was  being  written  in  Philadelphia,  a 
band  of  four  to  five  thousand  Acadians  of  French 
descent  were  forced  to  leave  Nova  Scotia  because  of 
religious  persecution.    A  little  over  two  hundred  of 


26 


this  group,  whose  direct  descendants  todav  cultivate 
tol)acco  in  St.  James  Parish,  came  to  Louisiana  and  took 
refuge  in  the  Bayou  Teche  region. 

The  area  was  largely  a  wilderness.  Its  Indian  inhab- 
itants, however,  tlie  Choctaw  and  Chickasaw,  had  been 
culti\'ating  a  tobacco  that  was  of  interest  to  the  new 
Acadian  settlers. 

Among  these,  legend  has  it,  was  a  man  named  Pierre 
Chenet,  nick-named  "Perique,"  who  undertook  to  learn 
all  he  could  about  tobacco  from  the  Indians.  The  story 
is  told  that  they  had  an  ingenious  method  of  curing 
tobacco.  A  stump  was  hollowed  and  placed  on  end. 
Leaves  of  tobacco  which  had  been  dried  for  a  few  days 
were  made  into  twists  and  packed  tightly  into  the 
stump.  When  the  stump  was  filled,  pressure  was  ap- 
plied to  the  contents  by  means  of  a  lever  fixed  at  one 
end  in  a  notch  in  the  stump,  while  the  other  end  was 
weiglited  down  with  heavy  stone.  The  resulting  steady 
pressure  dro\e  the  \ital  juices  from  the  leaves  and 
caused  tlie  tobacco  to  ferment  and  mellow. 

When  the  pressure  was  removed,  the  twists  were 
taken  out,  aired,  and  then  put  under  pressure  again. 
This  process  continued  until  the  desired  mellowness 
and  aroma  had  been  achieved.  With  the  exception  of 
some  meclianical  improvements,  tliis  is  the  same  proc- 
ess used  for  making  Peri(jue  todav. 


K 


act  or  fiction 


This  story,  like  all  folklore,  is  an  elusive  mixture  of 
fact  and  fancy.  Legends  grow  profuseK  along  the 
bayous  of  Louisiana  and  those  concerned  with  Perique 
are  iileiitilul.    Thus,  this  is  ])\   no  means  the  onlv  storv 


27 


about  the  origin  of  Perique  tobacco.  Research  in  the 
French  and  Spanish  archives  may  convince  one  that 
either  the  French  or  the  Spanish  developed  this  special 
fermenting  process,  but  the  story  of  the  man  called 
"Perique"  is  certainly  a  matter  of  popular  belief. 


T 


erritory  to  statehood 

By  1800  the  fate  of  Louisiana  v\^as  again  unsure.  That 
year,  Napoleon  I  signed  the  Treaty  of  San  Ildefonso, 
and  among  other  things  Spain  was  required  to  retro- 
cede  Louisiana  to  France.  Three  years  later  Napoleon, 
in  turn,  sold  the  territory  to  the  United  States  of  Amer- 
ica for  a  mere  $15  miUion. 

In  March  1804,  the  U.S.  Congress  divided  the  "Lou- 
isiana Purchase,"  as  it  was  called,  into  two  parts. 
The  area  north  of  thirty-three  degrees  latitude  (the 
Louisiana-Arkansas  border  today)  and  west  of  the 
Mississippi  River  was  called  the  "Territory  of  Louisi- 
ana" (later  changed  to  Missouri  territory).  The  area 
south  of  thirty-three  degrees  was  called  the  "Territory 
of  Orleans"  and  on  April  30,  1812  was  admitted  to  the 
Union  as  the  state  of  Louisiana. 

Meanwhile,  a  dispute  arose  between  the  U.S.  and 
Spain,  with  the  latter  contending  that  its  retrocession 
to  France  did  not  include  "West  Florida"— the  area 
which  today  includes  eastern  Louisiana,  southern  Mis- 
sissippi and  Alabama.  In  1810,  the  residents  of  Baton 
Rouge,  which  was  a  part  of  "West  Florida"  and  still 
under  the  reins  of  Spain,  revolted  and  proclaimed  the 
independent  Republic  of  West  Florida.   In  1812,  Con- 


28 


gress  legislated  this  region,  west  of  the  Pearl  River 
and  south  of  thirty-one  degrees  north  latitude,  into 
American  domain  as  part  of  Louisiana.  Today,  this 
area  is  called  tlie  Florida  Parishes. 


Louisiana  Territory 


Gulf  of  Mexico 


The  sliadcd  area  was  the  subject  of  dispute  hetucen  Spain  and 

the  United  States.  The  Spanish  contended  that  it  uas  not 

included  in  the  "Louisiana  Purchase"  from  Napoleon. 


29 


Throughout  the  early  19th  Century,  Americans 
herded  into  Louisiana.  French  influence,  however,  re- 
mained strong.  Botli  the  French  and  Enghsh  languages 
were  officially  used  there  until  1898.  Today,  Louisiana 
is  unique  among  the  states  in  basing  its  state  laws  upon 
the  Napoleonic  Code. 


R 


rom  prosperity  to  war 

Sugar  planting  expanded  rapidly  in  the  1800's  and 
Louisiana's  industry  and  commerce  became  a  bulwark 
of  the  South.  New  Orleans,  despite  constant  floods  and 
epidemics,  grew  and  prospered  during  the  steamboat 
era.  Both  river  and  rail  commerce  made  New  Orleans 
one  of  the  most  important  and  influential  ports  in  the 
country.  Many  persons  became  rich,  as  indicated  by 
the  huge,  now  old  and  romantic  columned  mansions 
on  the  plantations  scattered  throughout  the  region.  But 
this  affluence  was  short-lived. 

Louisiana  seceded  from  the  Union  on  January  26, 
1862,  to  join  the  Confederacy  in  an  attempt  to  sustain 
the  South's  economic  dependence  on  slavery.  The  state 
provided  significant  manpower  to  the  Confederacy  dur- 
ing the  War  Between  the  States,  including  two  of  the 
most  famous  generals  of  the  time,  Bragg  and  Beaure- 
gard. But  Union  forces  invaded  the  state  in  1862  and 
demolished  its  industry.  After  the  War,  the  Recon- 
struction period  was  as  depressive  and  devastating  to 
Louisiana  as  it  was  to  most  other  southern  states.  Polit- 
ical strife,  racial  conflict  and  economic  confusion  were 
rampant.  Economic  conditions  were  deplorable  when 
Louisiana  was  readmitted  to  the  Union  in  July  of  1868. 
Until  as  late  as  1900  the  great  problem  facing  most  of 


30 


its  people  tliere  was  finding  adequate  food,  clothing 
and  shelter.  Compulsory  education  laws  were  not 
passed  until  1916. 


E 


conomic  boom 


At  the  turn  of  the  century,  the  state's  economy  began 
to  rc\  italize.  Salt  was  mined  at  Averv's  Island.  North- 
ern investors  came  to  harvest  timber  and  erect  sawmills. 
Oil  was  discovered  at  Jennings  in  1901  and  near  Shreve- 
port  in  1906.  Commercial  mining  of  sulphur  also  began 
around  the  same  time. 


"Matirc-iia    retreat  house,  ouiied  and  operated  hij  the  Jesuit  order 

in  Convent,  La.,  was  huilt  in  1H31  as  a  nonsectarian  college 

for  the  sons  of  tcealtht/  Louisiana  planters.   The  three-story 

plantation  house  has  22  columns  in  an  ttnhrokcti  row  across  its 

main  facade.   Bou<:,ht  hif  Valcour  Aimc  in  1S59.  it  was  reopened  as 

Louisiana  College.  During  the  War  Between  the  States 

it  was  used  as  a  Union  barracks. 


31 


The  farmers  in  St.  James  Parish  continued  to  produce 
tobacco,  year  in  and  year  out,  although  not  nearly  in 
the  magnitude  of  North  Carolina  and  Kentucky,  for 
example.   But  the  demand  remained  for  Perique. 

In  1919,  for  example,  Perique  farmers  produced 
348,000  pounds  at  a  very  high  price  for  the  time,  65 
cents  per  pound.  In  1922,  they  produced  a  record 
478,000  pounds  valued  at  55  cents  per  pound.  During 
the  Depression  years,  production  and  prices  fluctuated 
and  fell.  In  1934,  production  of  only  35,000  pounds 
was  valued  at  20  cents  per  pound.  In  1941  the  price 
bottomed  at  17  cents. 


JLabac  dLe  Perique" 

Perique  prices  have  substantially  increased  since 
1941,  but  during  the  past  few  years  farmers,  plagued 
with  disastrous  weather,  have  tended  to  turn  to  other 
agricultural  industries  in  the  area  which  have  over- 
shadowed tobacco.  Yet  the  "art"  of  cultivating  Perique 
is  in  the  blood  of  the  people  who  grow  it  and  remains 
firmly  entrenched  in  their  way  of  life. 

For  tabac  de  Perique  is  unique.  The  demand  for 
its  superb  quality  as  a  blend,  providing  aroma  and 
flavor  that  cannot  be  provided  by  any  other  type  of 
tobacco  in  the  world,  has  never  ceased.  The  term 
fabrique  may  be  foreign  to  many,  but  for  the  Perique 
farmers  of  St.  James  Parish  it  represents  a  way  of  life 
that  has  evolved  from  a  heritage  of  proud,  hard  work- 
ing men  and  women  who  will  continue  to  supply  the 
world  with  this  highly  cherished  agricultural  product. 


33 


Data  on  the  ciirnnt  tobacco  industr)  in  Louisiana  have  been  sup- 
phed  by  the  Economic  Research  Service,  United  States  Department 
of  Agriculture;  the  Louisiana  Cooperative  Evtension  Service;  and  by 
the  Tobacco  Tax  Council,  Richmond,  Va. 

Special  notes  of  thanks  are  due  to  Mr.  Daniel  Fontenot,  jr.,  County 
Agent.  St.  James  Parish;  Mr.  Jacob  Martin  and  Mr.  Jim  Martin  of 
Grande  Pointe;  and  to  Mr.  I^)uis  Aristee  Poche,  Convent,  La. 

-Material  on  the  history  of  tobacco  and  Louisiana  came  from  Hvionj 
of  Agriculture  in  Southern  United  States  to  1860  by  Lewis  Cecil  Gray, 
\oliunes  I  and  II  ( 1958);  The  Story  of  Tobacco  in  America,  Joseph  C. 
Robert  (1952);  Tobacco  and  Americans,  Robert  K.  Heimann  (1960); 
The  Champagne  of  Tobaccos,  a  research  paper  b)'  Neal  T.  M.  Poche 
(1955);  St.  James  Parish,  Hiitory  and  Resources,  Loui.siana  Coop-' 
erative  Extension  Service  (1966);  Perique  Tobacco.  A  Small  But 
Steady  Outfmt,  J.  E.  McMurtrey,  Jr.,  as  reprinted  in  Tobacco,  the 
International  Weekly  (1964);  the  History  of  Louisiana  .  .  .,  M. 
Le  Page  du  Pratz,  translated  into  English  from  French  (1763). 

Tlu.'  quotations  on  pages  17  and  18  are  from  Le  Page  du  Pratz 
and  can  be  found  in  the  Arents  Collectioas,  New  York  Public  Library, 
the  Astor,  Leno.x  .uu'  I  ild.n  foundations.  The  quotation  on  p.  23  is 
from  The  Kentud  igatiim,  Marv  VerhoefF  ( Fihon  Club, 

1917). 


PtT/Mj,v,si()n  to  ifitote  directly  from  this  booklet  (.v  granted. 

Additional  copies  will  be  made  availtdfld  uithoitt  cJmriw 

u/>cn  request  to  The  Tobacco  Institute 

1776  K  St.,  \.W..  Washiticfon,  D  C.  2(mt,