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UNIVE 

yOL.32  NO.  19 


EEKLY 

APRIL  22,1933 


Radial  little  quern 

^eanie  Jlanai,, 

Hina  oFJazz 


0 * 


Get  Set  for  Universal’ s 
Gala  Revival  of  the 
Most  Glorious  Musical 
Ever  Produced! 


KING 


New 

Technicolor 
Prints ! 


with 

PAUL  WHITEMAN 

and  his  band, 


JOHN  BOLES,  BING  CROSBY, 
JEANIE  LANG,  Grace  Hayes, 
William  Kent,  Russell  Markert 
Dancers  — and  scores  of  other 
stars  of  stage  and  screen.  Di- 
rected by  John  Murray  Ander- 
son; Produced  by  Carl  Laemmle, 
Jr.  Presented  by  Carl  Laemmle. 


I 


GRAHAM  McNAMEE 

The  favorite  of  millions  broad- 
casts for  only  one  newsreel 
and  that's  the  Universal.  Put 
Graham  McNamee  to  work 
for  you  by  advertising  him 
regularly  as  one  of  your 


2 = - ..  - UNIVERSAL  WEEKLY  = April  22,  1933 

HOW  TO  MAKE  MONEH 

. ' v •.  >1  f . -V'V 

i 

No.  719  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

If  I owned  a theatre  and  didn't  have  any  connection  with 
any  producing  company.  I'd  use  the  Universal  list  of  pictures 
as  the  backbone  of  my  money-making  efforts. 

Rome  Express"  did  business  in  spite  of  an  earthquake. 

In  Los  Angeles  at  the  Filmarte  Theatre  the  regular  gross 
was  doubled  while  the  business  in  other  theatres  was 
shaken  to  pieces  by  the  earthquake.  It's  a Universal. 

"Private  Jones"  is  just  nothing  but  a knockout  enter- 
tainment wherever  it  is  shown.  Lee  Tracy  at  his  best. 

It's  a Universal. 

"Be  Mine  Tonight"  is  raved  about  by  the  dignified,  staid, 
careful,  cautious  P.  S.  Harrison.  He  said,  "I  have  not  felt  so 
much  pleasure,  so  much  thrill,  as  I felt  when  I was  looking 
at  this  picture."  It  s a Universal. 

"The  Big  Cage"  makes  all  previous  animal  pictures  look 
silly.  The  unexpected  and  accidental  fight  between  the  lion 
and  the  tiger  will  make  your  palms  sweat.  It's  a Universal. 


April  22,  1933 


Carl  Laemmle’s  27th  Anniversary  Celebration  = 3 

IN  MOVIE  THEATRES 

'They  Just  Had  To  Get  Married"  is  one  of  the  richest 
laugh  pictures  ever  made.  Slim  Summerville  and  ZaSu  Pitts 
are  the  scream  of  all  screen  teams.  It's  a Universal. 

"Out  All  Night"  is  another  Summerville-Pitts  team  pic- 
ture which  will  make  the  hardest  boiled  egg  in  the  world 
crack  with  laughter.  It's  a Universal. 

j 

"Cohens  and  Kellys  in  Trouble"  is  a scream  from  start 
to  finish,  easily  the  funniest  ever  made  by  George  Sidney 
and  Charlie  Murray.  It's  a Universal. 

"The  Fighting  President"  is  the  timeliest  picture  of  all 
time.  A feature  which  will  start  your  blood  boiling  with 
enthusiasm  and  patriotism.  It's  a Universal. 

"The  Kiss  Before  The  Mirror"  is  a class  picture  with 
Haney  Carroll,  Frank  Morgan,  Paul  Lucas  and  Gloria  Stuart, 
directed  by  James  Whale.  It's  a Universal. 

If  you  have  not  tied  up  with  Universal,  it  is  just  too  bad.. 
The  man  whose  business  is  dying  on  its  feet  needs  a blood 
transfusion.  Inject  Universal  into  your  system  and  find  out 
how  to  make  money  in  the  movie  business! 


vr-v; 


w*.  “5  .w'«£,Wl 


big-space 
Ads.  Like 
These  Cot 
The  Crowds 
For  the  N.Y. 
Paramount 


v»*A  fOv*l 

.V$S##*5 


\ C*SS J! 


1 , > 


' . 0>* 


Plenty  of  new-angle  ads.  are 
available  to  YOU  for  putting 
over  this  Universal  Special. 
See  your  press  book! 


1 vtvt>\ 


April  22, 1933  — -e  Carl  Loemmle’s  27th  Anniversary  Celebration  = 5 


Senator  Tom  Connolly 


OFFICIAL  WASHINGTON 
GIVES  "BE  MINE  TONIGHT" 
A ROYAL  WELCOME 

Congressional,  diplomatic  corps  and  Capitol  so- 
ciety give  premiere  of  “Be  Mine  Tonight”  at  Rialto 
Theatre  a gala  quality  in  honor  of  its  international 
flavor  and  musical  character. 


Senator  Joseph  Robinson 


A society  and  diplomatic  group  including,  from  left  to  right.  Miss 
Laura  Eckengren,  Miss  Helen  Delano  Robbins,  Mr.  James  Mitchell, 
Jr.,  and  Baron  Chichester,  of  the  British  Embassy. 


General  and  Mrs.  George  Simons  and  their  daughter 
Marjorie,  snapped  as  they  left  their  automobile  in  front 
of  the  Rialto  Theatre. 


EMBELLISHED  with  the  appointments  of  a typical 
Hollywood  film  opening  and  honored  by  the  pres- 
ence of  cabinet,  diplomatic,  political  and  social 
notables,  "Be  Mine  Tonight,"  the  outstanding 
musical  picture  of  the  season  made  its  debut 
last  week  at  the  Rialto  Theatre,  Washington,  D.C. 
There  were  gala  crowds,  ermine  wraps,  high  hats,  lights, 
giant  spotlights  flooding  the  theatre  facade  with  silver 
brilliance,  reporters,  camera  and  sparkling  anticipation 
to  mark  the  event. 

"Be  Mine  Tonight,"  is  the  film  that  critics  have  hailed 
from  preview  showings  as  the  finest  musical  production 
ever  brought  before  the  camera.  The  Premiere  night's 
audience  seemed  to  agree  completely.  Applause  and  even 
cheers  greeted  the  film's  glorious  numbers  and  the  audi- 
ence walked  out  humming  "Tell  Me  Tonight." 

The  social  significance  of  the  opening  was  comparable 
to  a grand  opera  premiere  and  among  the  "first  nighters" 
were:  Secretary  of  War  and  Mrs. 

George  H.  Dern,  Senator  Elmer 
Thomas,  Senator  and  Mrs.  Alben  W. 

Barkley,  Senator  Tom  Connally,  Sen- 
ator Joseph  Robinson,  Mr.  and  Mrs. 

Stephen  Early.  Representative  and 


Mrs.  Fred  Britten,  Mr.  and  Mrs.  Wade  Ellis,  Representa- 
tive and  Mrs.  Sol  Bloom,  Judge  Mattingly  and  Mrs.  Mat- 
tingly, General  Pelham  D.  Glassford,  Mr.  and  Mrs.  John 
Caswell,  Jr.,  Mr.  and  Mrs.  John  Whelan,  the  Misses  Cath- 
erine and  Marguerite  Hebert,  Representative  Charles 
Kramer,  Mr.  Backer  and  Mr.  Offerdahl  of  the  Norwegian 
Legation,  Miss  Helen  Robbins,  cousin  of  President  and 
Mrs.  Roosevelt,  Mr.  James  Mitchell,  Baron  Chichester  of 
the  British  Embassy,  Signor  Augusto  Rosso,  Ambassador 
of  Italy,  Mrs.  Arthur  MacArthur,  Miss  Mary  Elizabeth 
MacArthur,  Commissioner  Herbert  B.  Crosby,  Mr.  and 
Mrs.  Alfred  P.  Thom,  Mr.  and  Mrs.  Francis  Walker,  Miss 
Louise  Harrison  Gwynn,  Mr.  and  Mrs.  Jouett  Shouse,  Mr. 
and  Mrs.  George  H.  Calvert,  Jr.,  Mr.  and  Mrs.  Peter  A. 
Druary,  Mr.  and  Mrs.  Clarence  Crittenden  Calhoun,  Mrs. 
William  Fitch  Kelley,  Miss  Martha  McClure,  Brigadier 
General  and  Mrs.  Drake,  Mr.  and  Mrs.  Henry  Lloyd  As- 
pinwall,  Mr.  Wiley  Post,  the  world  flier,  Mr.  Edward  G. 

Van  Devanter,  Senator  Millard  Ty- 
dings,  Representative  Stephen  Gam- 
brill,  Mr.  and  Mrs.  Victor  Kauffman, 
Minister  of  Czechoslovakia  and  Ma- 
dame Veverka,  Lieutenant  Alexender 
(Continued  on  Page  10) 


Congressman  and  Mrs.  Sol  Bloom.  The 
J\ew  York  representative  was  congratu- 
lated on  all  sides  for  his  superb  direction 
of  the  Washington  Bicentennial. 


Mr.  and  Mrs.  Clark  Griffith  of  the 
Washington  Ball  Club. 


A Magaxlna  for 
Motion  PIctura  Exhibitor! 

Paul  Gullck,  Editor 
Published  Waakly  by  tha  Motion 
PIctura  Waakly  Publiihlng  Co. 
736  Fifth  Avanaa.  Naw  York  City] 
Copyright  1333 
Univarsal  PIctura!  Corp. 

(AU  Rights  Rwaraad) 

April  22,  1933 
Vol.32— No.  22 


action1, 
action  \ 
action  \ 

-•  i- 

—that’s  the 
slogan  oi— 


Ti«ieliest  V1 
Oi  All  TiItie 

UNIVERSAL  SPI 


The  Timeliest  Picture 
Of  All  Time! 

A UNIVERSAL  SPECIAL 


Wires  William  Mack,  General  Manager,  Tower 
Theatre,  St.  Paul,  Minn.  "Heartiest  congratula- 
tions for  bringing  before  public  "The  Fight- 
ing President"  the  most  interesting  pic- 
ture of  all  times  in  my  estimation. 
Boxoffice  happy  days  are  here 
again  for  sure  with  the  man  of 
the  hour  in  a picture  like  this." 


The  man  of 
the  minute . 
The  picture 
of  the  minute! 


prksimot 

Thrilling ! ^ 

Dramatic ! ^ 


The  Timeliest 
Picture  of  All 
Time-A  UNIV. 
ersal  special 


Hk 

fighting 

PRESIDENT 

The  Timeliest 
Picture  of 
All  Time! 


FIGHTING 

[PRESIDENT! 

action  ! 

action  ! 

action  ! 

—the  Keynote  of 
the  timeliest  pic- 
ture of  all  time  . 

A UNIVERSAL 
SPECIAL 


e Man 
of  The 
Minute... 

The  Picture 
of  Th0 
Minute  ! 


On  these  two  pages  are  reproduced 
some  of  the  compelling  newspaper 
ads  available  on  this  great  picture. 
Full  line  of  accessories  includes 
peach  of  a box-office  24-sheet  and 
other  paper;  lobby  displays,  etc.  Get 
your  copy  of  the  press  sheet  NOW 
and  exploit  this  timely  feature 
properly! 

.. 


gp% 


g s ?>.% 


A Box-Office  Picture! 


10 


UNIVERSAL  WEEKLY 


April  22,  1933 


RADIO  SHORTS  filled  with  STAR  NAMES 


Universal  captures  cream  of 
ether  waves  in  its  series  of  two- 
reelers  being  made  by  Rowland 
and  Brice. 


Waller  Winchell,  appearing  in  “I  Know 
Everybody  and  Everybody’s  Racket,” 
“ Beauty  on  Broadway”  and  two  other 
productions. 


Next  week  we  will  give  you  the 
names  of  hundreds  of  first  run  thea- 
tres which  have  run  the  Winchell  pic- 
ture. 

Morton  Downey  has  brought  to  the 
screen  a number  of  personalities  like 
the  composers  Lew  Brown,  Ray  Hen- 
derson, Dave  Dreyer  and  Joe  Young; 
orchestra  leaders  like  Vincent  Lopez, 
Jack  Renard  and  Freddie  Martin; 
and  announcers  like  Norman  Broken- 
shire,  James  Wallingford  and  John  S. 
Young.  Other  names  prominent  in 
the  Radio  shorts  are  Arthur  Tracy, 
Buddy  Rogers,  Little  Jack  Little,  Irene 
Beasley,  the  Boswell  Sisters,  Sherlock 
Holmes,  Alice  Joy,  Sally  O'Neill, 
Nick  Stuart,  Nils  Granlund  and  Abe 
Lyman. 


Morton  Downey,  star  of  four  two-reelers, 
each  filled  with  many  of  radio’s  great 
names. 


AS  the  production  schedule  on  the 
Rowland  and  Brice  two-reelers 
progresses,  names  of  the  great  and 
the  near-great  in  radio  pile  up  in 
these  Universal  radio  shorts.  The 
Walter  Winchell  feature  already  re- 
leased has  established  records  for 
two-reelers  for  bookings,  for  attend- 
ance and  for  enthusiastic  enjoyment 
on  the  part  of  the  audiences.  Win- 
chell even  includes  the  name  of  the 
great  star,  Paul  Whiteman,  in  his  cast 
with  Art  Jarrett,  Jack  Fulton,  Ruth 
Etting,  Irene  Taylor  and  Joan  Castle. 

+ + + 

“Be  Mine  Tonight ” Hailed 

( Continued  from  Page  5) 

McCone,  Mr.  William  McCracken, 
Jr.,  Mr.  and  Mrs.  Sidney  F.  Talia- 
ferro, Minister  of  Albania  Faik  Kon- 
itza,  Mr.  and  Mrs.  Charles  Trowbridge 
Tittman,  Mrs.  Leon  Arnold,  Mrs. 
Martha  Whitcomb,  Mr.  and  Mrs.  R. 
W.  Miller,  Mr.  and  Mrs.  Patrick  J. 
Hurley,  Mr.  and  Mrs.  Herbert  Lee 
Boatwright,  Jr.,  Mr.  A.  V.  Dalrymple, 
Director  of  Prohibition,  Mrs.  J.  Edgar 
Hoover,  Senator  Felix  Herbert,  Mr. 
Frederick  Morton,  Mr.  John  Reyburn, 
Mr.  and  Mrs.  Eugene  Vidal. 

The  Ambassador  of  Turkey,  Mr. 
Ahmet  Muhtar,  the  Ambassador  of 
Great  Britain  and  Lady  Lindsay;  the 


IT’S  A LAUGH! 

Robert  Benchley,  one  of  the 
world’s  greatest  humorists, 
doesn’t  know  any  more 
about  Technocracy  than 
110,000,000  other  people. 

So  lie  tells  us  all  about  it  in 

“Your  Technocracy 
and  Mine” 

O A UNIVERSAL  SHORT  • 


Ambassador  of  Cuba  and  Senora  de 
Cintas,  the  Ambassador  of  Poland, 
Mr.  Stanislaw  Patek,  the  Ambassador 
of  Italy,  Signor  Augusto  Rosso,  the 


Y 

\ 


Secretary  to  the  President 
Stephen  Early  and  Mrs.  Early 


College  Humor  Praises 
“Destination  Unknown ” 

"Destination  Unknown"  is  the  ex- 
periment in  idealism — the  novelty  of 
the  month.  A crippled  rum  cruiser, 
minus  its  captain  and  with  a crew 
demented  by  tormenting  thirst,  drifts 
helplessly  until  The  Stowaway  ap- 
pears, heals  the  sick,  calms  the  war- 
ring crew,  and  guides  the  ship  safely 
to  harbor,  where  he  disappears. 
Ralph  Bellamy  gives  a restrained,  el- 
ectric performance  as  The  Stowaway. 

Larry  Reid 

* * * 

Minister  of  Switzerland  and  Mme. 
Peter,  the  Minister  of  Finland,  Mr. 
Axel  Leonard  Astrom,  the  Minister 
of  Greece  and  Mme.  Simopoulos, 
the  Minister  of  Sweden  and  Mme. 
Bostrom,  the  Minister  of  Norway  and 
Mme.  Bachke,  the  Minister  of  Crech- 
oslovakia  and  Mme.  Veverka,  the 
Minister  of  Roumania,  Mr.  Charles  A. 
Davila,  the  Minister  of  Denmark  and 
Mme.  Wadsted,  the  Minister  of  Can- 
ada and  Mrs.  Herridge,  the  Minister 
of  Ecuador  and  Senora  de  Zaldum- 
bide,  the  Postmaster  General  and 
Mrs.  James  A.  Farley,  the  Secretary 
of  Agriculture  and  Mrs.  Henry  A. 
Wallace,  the  Secretary  of  Labor,  Miss 
Frances  Perkins. 


With  MAUREEN  O'SULLIVAN,  Andy  Devine,  Frank  Albertson, 
Jobyna  Howland  and  Maude  Fulton.  Story  by  Homer  Croy  and 
Vernon  Smith.  Produced  by  Carl  Laemmle,  Jr.  Directed  by  George 
Stevens.  Presented  by  Carl  Laemmle. 


12 = UNIVERSAL  WEEKLY = Apr;ir?  |933 

Famous  Artist  Illustrates  No.  28 


HAT  do  you  think  of 
a man  who  can  eat 
twelve  pounds  of  spa- 
ghetti, seven  tons  of  hot 
dogs,  three  quarts  of  ice- 
cream and  seventy  hard 
boiled  eggs,  all  in  one 
day?  Besides  that,  Joe 
Raggio,  who  already 
weighs  800  pounds,  drank 
a gallon  of  coffee  and 
three  quarts  of  water.  Joe 
lives  in  Philadelphia,  but 
he  hasn't  been  out  of  his 
house  in  fifteen  years. 

When  he  went  into  the 
house,  the  doors  were 
okay,  but  Joe  is  so  top- 
heavy  now  that  the  doors 
are  too  small.  No  tailor, 
no  matter  how  hard  up 
he  was,  would  get  a break 
if  Joe  gave  him  an  order 
for  a suit  of  clothes.  It 
takes  eight  yards  of  cloth 
to  make  one  pair  of  trou- 
sers for  him. 

E.  L.  Blystone  of  Ardara, 

Pennsylvania,  is  the  world's 
most  accomplished  trick 
penman.  In  "Strange  As 
It  Seems"  No.  28,  this 
amazing  writer  is  shown 
in  an  astounding  feat. 

Strange  as  it  seems,  he 
writes  2871  separate  and 
distinct  letters  in  ink  on  a 
single  grain  of  rice. 

"Strange  As  It  Seems" 

No.  28  discovers  a new 
kind  of  food.  It  is  rattle- 
snake meat.  George  End 
of  Arcadia,  Florida,  puts 
up  this  delicacy  in  cans 
which  sell  for  $1-25  per. 

He  says  that  there  is  a 
good  demand  for  it  and  that  it  is  very  palatable  indeed. 

There  is  a huge  wine  cellar  at  Guasti,  in  California,  to 
which  this  number  of  "Strange  As  It  Seems"  takes  its  huge 
audience.  Here  it  shows  under  a microscope  the  forces  of 
bacteria  which  are  responsible  for  fine  wines.  It  also  shows 
Marius  Bianne,  its  first-string  wine  taster.  Bianne  can  tell 


at  a taste  the  exact  alco- 
holic content  of  every 
wine. 

The  Soba  boys  of  Tokyo 
combine  a number  of  va- 
rieties of  dexterity  in  their 
profession.  Soba  is  a Jap- 
anese form  of  spaghetti. 
It  is  made  from  Buck- 
wheat. However  it  cools 
off  very  quickly.  It  is  a 
favorite  dish  in  Tokyo  and 
most  everyone  orders  it 
from  the  restaurants  and 
has  it  delivered  hot  at  the 
luncheon  or  dinner  table. 
The  remarkable  boys  who 
are  called  Soby  boys  de- 
liver huge  trays  of  the 
steaming  soba  on  bicycles. 
The  trays  they  balance  on 
their  shoulders,  while  they 
thread  there  way  through 
heavy  traffic  and  at  top 
speed. 

"Strange  As  It  Seems" 
also  shows  you  Lionel  Bill- 
brook  of  Bremen,  Ger- 
many. Early  in  life  certain 
glands  in  Lionel's  face 
started  to  work  over-time 
and  now  his  face  is  cov- 
ered with  several  inches 
of  long  hair.  He  looks  very 
much  like  a lion.  In  addi- 
tion to  these  scenes, 
which  John  Hix  has  drawn 
there  are  scenes  in  the 
Vatican  where  the  Pope 
has  established  a remark- 
able industry.  He  has  re- 
vived the  ancient  mosaic 
art  of  the  thirteenth  cen- 
tury. We  are  shown  also  a 
wood-chuck  in  hibernation. 
The  wood-chuck  hibernates  like  a bear.  Strange  as  it 
seems,  he  can  be  dug  out  of  his  hole  in  the  middle  of 
winter  without  disturbing  this  all-winter  sleep,  but  the 
minute  he  is  brought  into  a heated  room,  he  wakes  up 
and  crawls  out  of  the  blanket  in  which  he  has  been 
wrapped,  and  starts  to  look  around  for  food. 


Hi6h/i6hh  in  Uniuersa!  s 

As  It  Sed 


?AlATA?LE  rattlesnake 
MEAT  IS  CANNED 
6EOR6E  END 
IN  ARCADIA,  (r 
flORiDA 


Remarkable  and  interesting  people  and  facts 
collected  by  John  Hix , famous  artist , and  shown 
in  his  daily  and  weekly  newpaper  cartoons  form 
ideal  entertainment  for  theatre  audiences . l\o. 
28  of  Universal’s  “ Strange  As  It  Seems ” is  filled 
with  engrossing  oddities.  John  Hix  has  person- 
ally prepared  this  illustration  for  Universal 
Weekly.  We  will  send  reproduction  on  request. 


The  Biggest  Star  Names  in  the  Radio  World  Are  Yours  in 

UNIVERSAL’S  RADIO  SHORTS 


4 TRACT 

PRIVATE 

JONES 


With  GLORIA  STUART,  Don- 
ald Cook,  Emma  Dunn,  Shirley 
Grey,  Frank  McHugh,  Russell 
Gleason,  Walter  Catlett. 


Here's  what  it's  doing,  according 
to  Variety:  "San  Francisco  — 
should  get  a very  big  $17,000" 
. . . "Lincoln,  Neb.  — Topped  the 
town"  . . . "Tacoma— good  $4,000 
indicated"  . . . "Seattle  — Getting 
the  lights  and  the  money  for 
good  4,500"  . . . "Boston— Win- 
ner for  $12,000"  . . . "Washing- 
ton—Getting  repeat". . ."Cincinnati 
—$14,000,  very  oke." 


J 


14: 


UNIVERSAL  WEEKLY 


April  22,  1933 


Handsome  Tom  Tyler  and  beautiful  Gloria  Shea  have  the  hero  and  heroine  roles  in 
“Phantom  o fthe  Air,”  Adventure  Pictures  fifth  serial  of  the  current  season.  It  will 
lake  off  in  a blaze  of  glory  early  in  May. 


“PHANTOB 

Photo  Thrills 

It  is  being  photographed  by  John 
Hickson,  who  has  had  plenty  of  ex- 
perience in  photographing  air  pic- 
tures. He  will  need  all  of  his  expe- 
rience to  photograph  this  serial.  One 
reason  is  because  it  has  the  fastest 
airship  in  the  United  States,  which 
will  be  used  by  Tom  Tyler  in  many 
scenes.  This  airship  was  flown  by  Col- 
onel Roscoe  Turner  in  the  recent  Am- 
erican air  championship  and  it  won 
the  east-west  trans-continental  flight 
without  even  a close  second.  Colonel 
Roscoe  Turner  himself  plays  an  im- 
portant part  in  this  serial.  In  addition 
to  that,  he  acts  as  air  advisor  on  the 
dangerous  and  thrilling  air  scenes 
with  which  "Phantom  of  the  Air"  will 
be  filled  to  over-flowing. 


WHEN  Adventure  Pictures  starts 
out  to  make  a serial,  it  lays  the 
ground-work  by  providing  the  great- 
est amount  of  thrills  which  can  be 
packed  into  twelve  episodes.  "Phan- 
tom of  the  Air"  is  the  stirring  title  of 
the  fifth  and  final  serial  of  this  season. 
It  stars  Tom  Tyler  and  has  a new  lead- 
ing lady  in  Gloria  Shea.  Others  in  the 
cast  are  Hugh  Enfield,  newest  discov- 
ery of  Carl  Laemmle,  Jr.,  Colonel 
Roscoe  Turner,  who  holds  the  east- 
west  trans-continental  airplane  rec- 
ord; William  Desmond,  Nelson  Mc- 

This  is  America’s  fastest  plane. 
Colonel  Roscoe  Turner  won  last 
year’s  speed  championship  in  it. 
It  is  being  used  for  the  first 
time  in  pictures  in  “Phantom 
of  the  Air.” 


Dowell,  Leroy  Mason  and  Sidney 
Bracey. 

"Phantom  of  the  Air"  has  already 
gone  into  work  at  Universal  City  un- 
der the  direction  of  Ray  Taylor.  This 
in  itself  is  a guarantee  of  the  high 
quality  and  thrilling  nature  of  "Phan- 
tom of  the  Air."  Ray  Taylor  has  al- 
ways produced  results.  Every  episode 
of  a Ray  Taylor  serial  is  sure  to  leave 
its  audience  gasping.  The  general 
preparation  of  this  serial  is  of  course 
under  the  immediate  charge  of  Hen- 
ry McRae,  associate  producer  in 
charge  of  serial  production  at  Uni- 
versal City,  the  story  by 
Ella  O'Neill,  with  contin- 
uity by  Basil  Dickey  and 
George  Plimpton. 


A New  Objective 


Every  serial  story  has  to  have  some- 
thing to  fight  about.  "Phantom  of  the 
Air"  has  plenty.  The  objective  in  this 
serial  is  a secret  invention  called  the 
Contragrav.  This  is  a newly  invented 
device  which  is  designed  to  overcome 
the  effect  of  gravity  as  it  applies  to 
airplanes.  In  the  hands  of  the  hero, 
it  is  a useful  invention  which  will  save 
many  lives  and  prevent  many  acci- 
dents which  are  now  inevitable.  In 
the  hands  of  the  cruel  gang  which  is 
attempting  to  steal  it,  the  Contra- 
grav would  surely  imply  the  absolute 
control  of  the  air  by  an  unscruplous 
ring.  To  keep  the  Contragrav  from 
falling  into  the  hands  of  this  power- 
ful, merciless  gang  is 
the  object  of  the  en- 
deavors of  Tom  Tyler. 


April  22, 1933  - Carl  L aemmle’s  27th  Anniversary  Celebration  —■■■  15 

OF  THE  AIR’’  PACKS  THRILLS 


euvers.  One  of  the  remarkable  scenes 
in  "Phantom  of  the  Air"  is  a phan- 
tom airplane  operated  by  remote 
control,  engaged  in  a terrific  battle 
with  another  plane  operated  by  smug- 
glers. The  end  of  this  battle  is  a col- 
lision, both  planes  falling  and  burst- 
ing into  flames. 


Colonel  Turner,  air  speed  champion  of 
the  United  States,  who  plays  an  important 
role  in  “Phantom  of  the  Air,”  using  the 
plane  in  which  he  broke  the  east-west 
air  flight  record. 

The  Air  Pirates 

The  inventor  is  William  Desmond, 
whose  daughter,  Gloria  Shea,  is  an 
air  enthusiast.  Her  air  tutor  is  Leroy 
Mason.  All  unknown  to  her,  he  is  the 
head  of  the  ring  of  air  pirates  whose 
daring  plan  is  to  secure  control  of 
the  air  not  only  in  the  United  States 
but  all  over  the  world.  It  is  Gloria 
herself  who  unwittingly  tips  off  Mason 
to  the  wonderful  invention  which  her 
father  has  patented.  Mason  witnesses 
an  exhibition  of  her  racing  maneuvers 
in  the  air  as  Desmond  pilots  a driver- 
less plane  controlling  it  by  his  new 
invention,  the  Contragrav,  from  a 
little  laboratory  on  the  ground.  No 
wonder  he  is  filled  with  envy,  greed 
and  a relentless  determination  to  se- 
cure this  invention.  It  is  the  one  thing 
his  crowd  needs  to  complete  its  se- 
cretly planned  control  of  the  air. 


A Phantom  Airplane 
During  the  course  of  the  serial,  there 
are  many  of  these  astounding  man- 


Bill Desmond  demonstrates  the  Contragrav  to  Tom  Tyler  and  Gloria  Shea.  The  Con- 
tragrav is  an  apparatus  which  overcomes  the  law  of  gravity.  It  is  the  invention  which 
is  the  bone  of  contention  in  this  fifth  Adventure  Pictures  serial  for  1932-33. 


Thrills  in  Episodes 

In  another  episode,  the  hero,  a 
captive  in  a speed  boat,  grasps  a 
rope  ladder  dangling  from  a rescuing 
plane  and  swoops  overhead  to  safety 
at  one  hundred  miles  an 
hour.  In  the  same  episode, 

Tyler  drops  from  this  rope 
ladder  into  automobile  in 
which  his  sweetheart  is  being 
off  by  the  pirates  of  the  air.  A stunt 
which  is  very  seldom  tried  is  transfer- 
ring a man  from  one  airship  to  an- 
other in  mid-air.  This  is  one  of  the 
feats  which  will  be  attempted  by 
Tom  Tyler  in  this  serial.  As  an  added 
thrill,  when  Tyler  gets  into  the  second 
plane,  he  finds  in  it  a time  bomb 
which  has  been  left  by  the  air  pilot 
who  bailed  out. 

Another  stunt  which  will  be  tried  is 
fitting  a new  wheel  to  an  under-car- 
riage which  has  been  damaged  in  a 
take-off.  All  of  which  go  to  show  that 


Hugh  Enfield,  Universal’s  latest  candi- 
date for  fame,  plays  his  first  Universal 
role  in  the  Adventure  Serial,  “Phantom 
of  the  Air.” 


"Phantom  of  the  Air"  is  likely  to  set 
a new  standard  for  thrills. 


Fastest  Airman 


UNIVERSAL  WEEKLY 


i April  22,  1933 


POPULAR  DEMAND  BF 
MUSICAL  TRIUMPH, 


Jeanie  Lang’s  Career  1 

IEANIE  LANG'S  career  began  in 
"King  of  Jazz."  The  reason  Jea- 
nie Lang  is  one  of  the  most  popular 
of  broadcast  artists  today  can  be 
found  in  the  fact  that  her  beauty  and 
cute  style  of  singing  were  so  remark- 
ably demonstrated  in  "King  of  Jazz." 

Jeanie  Lang  was  born  in  St.  Louis. 

After  a few  discouraging  attempts 
on  the  stage,  the  Langs  went  to  Cal- 
ifornia for  a visit.  One  of  the  stunts 
of  a California  visit  is  to  go  to  Uni- 


Bing  Crosby,  who  sprang  to  fame  because 
of  his  performance  in  “King  of  Jazz ” and 
who  is  now  one  of  the  biggest  names  in 
radio  and  moving  pictures. 

FOR  the  last  year,  Carl  Laemmle 
has  been  convinced  that  music  was 
going  to  play  the  dominant  part  in 
forthcoming  pictures  that  it  was  en- 
titled to  play.  As  soon  as  he  was  con- 
vinced of  this,  he  immediately  set 
about  finding  what  kind  of  musical 
pictures  theatre-goers  wanted  to  see 
and  which  ones  of  the  past  Universal 


musical  productions  they  would  like 
to  have  revised.  To  his  gratification, 
there  was  an  overwhelming  response 
not  only  in  favor  of  musical  pictures 
but  absolutely  demanding  to  see 
"King  of  Jazz"  again.  This  response 
came,  of  course,  largely  through  the 
channels  of  the  Saturday  Evening 
Post,  in  which  Mr.  Laemmle  asked 
his  question  of  the  public.  The  re- 
sponse was  so  overpowering  that  it 
was  not  in  any  way  to  be  denied. 
That  is  the  primary  reason  why  "King 
of  Jazz"  will  be  re-cut,  re-edited,  and 
re-printed  for  distribution  by  the 
middle  or  the  latter  part  of  May. 

Added  Features 

In  re-cutting  "The  King  of  Jazz," 
a number  of  considerations  will  be 
taken  into  account  at  Universal  City. 
In  the  first  place,  "The  King  of  Jazz" 
was  such  a monumental  production 
that  its  original  cutters  had  not  the 
heart  to  bring  it  down  to  the  footage 
which  most  theatres  demand.  The  new 
version  of  "The  King  of  Jazz"  will  be 
within  the  average  theatre's  length 
requirements.  While  this  will  elimin- 


Exquisite  scene  from  the  John  Boles  number,  “It  Happened  in  Monterey,”  one  of  the 
most  artistic  settings  ever  built  for  moving  pictures,  and  one  of  the  most  enlivening 
songs  ever  written  for  a film.  It  was  composed  by  Mabel  Wayne. 


The  Sisters  G,  imported  especially  from 
Berlin  for  this  Paul  Whiteman  “King  of 
Jazz”  revue. 

ate  many  priceless  scenes,  the  result 
will  be  a general  tightening  up  and 
pepping  up  of  the  tempo.  It  will  also 
give  an  opportunity  to  lay  emphasis 
on  certain  of  the  newer  players,  that 
is,  players  who  were  subordinate  at 
the  time  "King  of  Jazz"  was  made 
but  who  are  now  on  the  top  of  the 
heap.  Furthermore,  a number  of 
scenes  which  were  crowded  out  of 
the  original  version  may  be  used  now 
to  replace  some  of  the  outmoded 
"black-outs"  of  the  original. 


April  22, 1 933  eeeeeee  Carl  Laemmle’s  27th  Anniversary  Celebration  ==19 


INGS  BACK  THAT 
KING  OF  JAZZ” 


Jeanie  Lang  welcomes  the  new  expression 
of  liberty  in  this  country,  althought  this 
huge  stein  was  devised  to  emphasise  the 
diminutive  size  of  this  little  radio  starlet 
who  made  her  debut  in  “King  of  Jazz.'' 

It  Made  Many  Stars 

"King  of  Jazz"  made  stars.  Many  of 
the  stars  who  are  featured  players  of 
radio  and  the  screen  today  can  trace 
their  start  to  "King  of  Jazz."  Bing 
Crosby  was  one  of  Paul  Whiteman's 
Rhythm  Boys  and  apparently  con- 
tented in  that  situation  until  "The 
King  of  Jazz"  disclosed  unusual  qual- 
ities in  this  clever  group.  Bing  Crosby 


gan  in  “King  of  Jazz 99 

versal  City.  Paul  Whiteman  was  there 
making  "The  King  of  Jazz,"  and  Jea- 
nie was  introduced  to  him.  The 
Jazz  King  was  greatly  impressed  with 
the  cute  voice  and  personality  of  the 
studio  visitor.  Paul  Whiteman  showed 
her  how  to  sing  into  a microphone 
for  the  first  time  in  her  life.  She  did 
it  so  well  that  he  asked  her  to  do  a 
number,  and  Jeanie  Lang  was  made. 
75,000  fan  letters  came  to  her  as  a 
result  of  her  work  in  this  production. 


leanie  Lang  and  Paul  Whiteman  in  a scene  from  th< 
Rugmuffin  Romeo  number  of  “King  of  Jazz.” 


has  bounded  to  star- 
dom both  on  the  radio 
and  in  moving  pictures 
since  that  time.  Harry 
Barris  is  another  of  the 
Rhythm  Boys  who  has 
done  exceptionally  well 
for  himself,  although 
in  comedy  roles  rather 
than  as  a singer.  Al 
Rinker,  the  third  mem- 
ber of  the  Rhythm  Boys  is  also  catch- 
ing on  and  is  likely  to  be  heard  from 
this  year. 

Jeanie  Lang  and  Nell  O'Day 
Jeanie  Lang  began  her  popularity 
and  virtually  her  career  itself  in  "King 
of  Jazz."  It  was  a chance  visit  that 
brought  her  to  Hollywood,  but  it  was 
her  own  personality  that  induced  Paul 
Whiteman  to  put  her  in  "King  of 
Jazz."  Nell  O'Day  also  profitted  ex- 
plicitly from  "The  King  of  Jazz." 
Some  of  the  pictures  in  which  she  has 
been  featured  and  starred  are  "Rack- 
ety Rax"  and  "Smoke  Lightning."  Be- 
fore this  great  musical  picture,  Nell 
O'Day  had  been  merely  a vaudeville 


performer.  Jack  Fulton,  who  is  now 
one  of  Paul  Whiteman's  best-known 
soloists,  and  whose  songs  have  been 
featured  in  a number  of  Rowland 
and  Brice  productions,  is  another  who 
has  rapidly  come  to  the  front  since 
"King  of  Jazz." 

The  music  for  "King  of  Jazz"  was 
composed  by  George  Gershwin, 
whose  "Rhapsody  in  Blue"  is  drama- 
tized for  the  first  time  in  the  picture, 
and  by  Jack  Yellen,  Mabel  Wayne 
and  Ferde  Grofe.  The  sets  and  cos- 
tumes were  designed  by  Herman 
Rosse,  the  entire  production  under 
the  direct  supervision  of  John  Mur- 
ray Anderson,  and  produced  by  Carl 
Laemmle,  Jr. 


Huge  scene  which  was  used  for  the  final  and  overpowering  number  of  “King  of  Jazz,’ 

entitled  The  Melting  Pot. 


with 

LUIS  TRENKER 

VILMA  BANKY 

Victor  Varconi.  Directed  by  Curt 
Bernhardt  and  Luis  Trenker.  Pre- 
sented by  Carl  Laemmle. 

A UNIVERSAL  SPECIAL 


The  sensational  drama 
of  the  daughter  of 
aristocracy  who  forsook 
her  family  for  an  out- 
law love  . . . with  a 
TERRIFIC  CLIMAX  that 
will  leave  you  gasping! 


Says  the  Hollywood  Herald:  "All 
the  technical  workers  in  Holly- 
wood should  see  The  Rebel/  This 
offering  is  'great  movies' . . . con- 
tains much  of  the  most  remark- 
able camera  work  ever  screened 
. . .There  are  two  great  sequences 
that  make  this  a fine  film.  One 
is  a remarkable  chase  over  moun- 
tain tops,  with  some  twenty  sol- 
diers trying  to  shoot  or  capture 
the  hero.  The  other  is  a battle 
sequence  which  is  climaxed  by 
the  rebels  turning  loose  upon 
the  marching  soldiers,  plodding 
along  the  road  far  below,  many 
carefully  prepared  'avalanches/ 
. . . a never-to-be-forgotten 
spectacle  . . . Great  stuff  for  any 
audience  anywhere  . . . GREAT 
ENTERTAINMENT!'' 


‘Out  All  Night’  Is  Hilarious  Slap 


By  REGINA  CREWE, 

Motion  Picture  Editor,  New  York  American 

This  second  venture  of  the 
newly  teamed  comedians,  Slim 
Summerville  and  Zasu  Pitts, 
far  more  successful  than  its 
predecessor,  proves  to  be  a rol- 
licking farce  retaining  many  of 
the  gunniest  features  distin- 
guishing the  two-reeler  school 
and  that  of  the  interrupted 
honeymoon  genre.  It  contains _a 
lot  of  laugh*  presented  with 
rather  boisterous  slap-stick  hi- 
larity and  a sprinkling  of 
naughtiness  with  at  least  a 3.2 
kick.  All  in  fun,  and  pretty  \ 
good  fun,  too.  . „ 

Mr.  Summerville,  Universal  s 
topless  tower,  is  introduced  as 
the ' molly-coddled  son  of  a med- 
dling mamma.  Indeed,  Slim  is  \ 
'something  ot  a ttttle  Lord/ 

Fauntleroy,  which  is  a ludi-  l 

crously  laughable  idea  to  kefifa1  1 
with.  The  plot,  to  dign^y  it.  / 
deepens  when  Mr.  Summerville  \ 
falls  victim  to  the  gentle  pas- 
sion upon  encountering  Miss 

Pitts-  an  unwilling  spinster  in 
charge  of  an  Infant  checking 
department  ip  a big  store.  Be- 
fore Slim  is  called  tor  by  h * 
mother,  the  young  people  have 
reached  an  understandihg 
which  leads  to  a semi-shotgun 
marriage  when  they  are  acci- 
dently imprisoned  • in  a bea- 
room  of  the  furniture  section 

lifama  Goes  A long , 

On  Honeymoon  Trip 

Mamma  traipses  along  in  a 
Niagara  Falls  honeymoon,  and 
succeeds  in  causing  the  bride  to 
desert  her  husband;  But  a 
friendly  adviser  comes  to  tne 
rescue  with  a faked  abduction 
that  arouses  the 
manhood  and  sends  him  ram 
paging  to  the  defense  of  his 
dream-girl,  so  there’s  a happy 
ending  to  all  this  mirth-provok- 

jnQonsense.^^  ^ Migs 


"The  funniest  of  the  Pitts-Summerville  misad- 
ventures. ZaSu  and  Slim  all  season  hare  been 
haying  harrowing  difficulties  as  the  romantic 
leads  of  feature-length  comedies.  Those  which 
pursue  them  in  'Out  All  Night'  are  the  funniest 
they  have  encountered.  As  usual,  much  of  the 
fun  is  centered  in  the  bedroom,  in  honeymoons, 
in  pullman  sleepers.  And  it  is  hilarious.  . 

— Bland  Johaneson , New  York  Daily  Mirror. 

With  Laura  Hope  Crews,  Shirley  Grey,  Alexander  Carr,  Mae  Busch.  Story 
by  Tim  Whelan.  Screenplay  by  William  Anthony  McGuire.  Produced  by 
Carl  Laemmle,  Jr.  Directed  by  Sam  Taylor.  Presented  by  Carl  Laemmle. 


SUMMERVILLE 


24 


UNIVERSAL  WEEKLY 


April  22,  1933 


Best  Newsreel  Made 

Harry  Spiegel,  Pres.  & Mgr. 

M.  E.  Comerford,  Secy’  & Treas. 

FAMILY  THEATRE 
Scranton,  Pa. 

February  28th,  1933. 

Universal  News, 

730  Fifth  Avenue, 

New  York  City. 

Dear  Mr.  Anderson: 

I have  been  playing  your 
“Universal  Newspaper  News” 
for  the  past  two  years  and  can 
say  without  any  fear  of  contra- 
diction it  is  the  best  News  made. 
McNamee  means  money  in  our 
box-offices  and  so  does  your 
News.  Keep  up  the  good  work. 
With  best  wishes,  I am, 

Yours  very  truly, 
(Signed)  HARRY  SIEGEL 


Motion  Picture  Herald 

Quotes  Exhibitor  Praise 

BACK  STREET:  Irene  Dunne,  John 
Boles — Any  exhibitor  who  has  passed 
this  up  is  cheating  his  patrons  out  of 
something  really  good.  It  is  a picture 
that  people  tell  their  friends  about. 
Played  Mar.  20-21 — A.  N.  Miles, 
Eminence  Theatre,  Eminence,  Ky. 
+ + + 

NAGANA:  Tala  Birell,  Melvyn  Doug- 
las— A great  big  lot  of  entertain- 
ment. Different  from  ordinary  stories. 
Should  go  over  in  most  any  theatre. 
— Ned  Pedigo,  DeLuxe  Theatre,  Gar- 
ber, Okla.  General  patronage. 

+ + + 

CLANCY  OF  THE  MOUNTED:  Tom 
Tyler,  Jacqueline  Wells — If  you  play 
serials,  don't  miss  this  one.  Splendid 
story  that  holds  attention.  Wonder- 
ful photography.  The  best  chapter 
play  for  many  moons.  It  fills  my  show 
two  days  a week  with  real  people  too. 
— Ned  Pedigo,  DeLuxe,  Garber,  Ok. 
♦ + * 

LOST  SPECIAL:  Frank  Albertson, 
Ernie  Nevers — Who  said  that  the  day 
of  serials  was  gone?  That  is  not  so  in 
this  town,  as  they  eat  them  up.  I have 
been  running  them  for  six  months  and 
the  business  picked  up  about  50  per 
cent  the  first  week,  and  has  held  al- 
most steady  throughout.  Very  good. 
— Edward  L.  Ornstein,  Vernon 
Theatre,  Mt.  Vernon,  Ky. 


UNIVERSAL  HA 

Ask  The  Man  Who  Runs  Them  If  ] ; 

WESTERN  UNION 

MB9  50  NL  2 EXTRA— ST  PAUL  MINN  9 
CARL  LAEMMLE,  PRESIDENT 

UNIVERSAL  PICTURES  CORPN  730  FIFTH  AVE  NYK 
HEARTIEST  CONGRATULATIONS  FOR  BRINGING 
BEFORE  PUBLIC  FIGHTING  PRESIDENT  THE  MOST 
INTERESTING  AND  EDUCATIONAL  PICTURE  OF  ALL 
TIMES  IN  MY  ESTIMATION  STOP  BOX  OFFICE  HAPPY 
DAYS  ARE  HERE  AGAIN  FOR  SURE  WITH  MAN  OF 
THE  HOUR  IN  A PICTURE  LIKE  THIS  SURELY 
UNIVERSAL  CONTINUES  TO  LEAD  THE  WAY- 

WILLIAM  MICK  GENERAL  MANAGER 

TOWER  THEATRE 

POTTER  GIVES  "BE  I 

AAAAA 

By  MERLE  POTTER 
In  the  Minneapolis  Journal 

“Be  Mine  Tonight’’  is,  without  any 
exception,  the  best  musical  film  that  I 
has  been  brought  to  the  screen. 

It  is  sheer  delight,  gay,  inconsequen- 
tial, full  of  movement  and  zest,  as 
fresh  as  a bright  morning  after  a 
shower,  contains  no  trace  of  anything 
even  conveying  a hint  of  bad  taste, 
has  pleasant  comedy,  is  lively  and  in- 
triguing without  being  risque  in  any  i 
degree.  The  music  is  glorious,  the 
photography  exquisitely  lovely  and 
the  cast  splendid.  I would  literally 
drown  you  in  superlatives  could  I ade- 
quately describe  this  picture. 

I’m  afraid  you  must  muster  what 
faith  you  have  in  me  and  accept  my 
recommendation  blindly  unless  you 
prefer  to  wait  until  you  can  interview 
someone — any  who  has  seen  “Be  Mine 


“ROOM  MATES” 


Two  couples,  both  with 
pasts,  on  their  honeymoons 
choose  the  same  hotel.  That 
gives  a tremendous  kick  to  this 

UNIVERSAL  reel  COMEDY 


April  22,  1933 


Carl  Laemmle’s  2/th  Anniversary  Celebration  = 25 


S THE  PRODUCT 

m Want  The  Truth  About  Pictures 


Broke  All  House  Records 


WESTERN  UNION 

199  Apr  19  AM  12  17 

MB477  37  NL-MINNEAPOLIS  MINN  18 
E T GOMERSAL 
UNIVERSAL  NYK 

FOURTH  DAY  OF  SHOWING  BE  MINE  TONIGHT 
WORLD  THEATRE  BROKE  ALL  HOUSE  RECORDS 
PEOPLE  STANDING  IN  LINE  FROM  ELEVEN  THIS 
MORNING  TILL  ELEVEN  TONIGHT  LOOKS  LIKE 
PICTURE  WILL  PLAY  FIVE  WEEKS  ALL  MINNEAP- 
OLIS TALKING  ABOUT  PICTURE 

FRANK  MANTZKE 


MHE  TONIGHT"  5 A s 

Tonight” — for  confirmation  of  the 
laudation  found  here.  Probably  you 
will  not  recognize  the  name  of  a single 
person  in  the  entire  cast.  They  are  all 
foreign  singers  and  entertainers.  I 
understand  that  Kiepura  is  one  of  the 
world’s  most  celebrated  operatic  ten- 
ors and  has  been  favorably  compared 
to  Caruso.  I know  that  his  voice — the 
one  heard  principally — is  superb,  and 
it  is  equally  easy  to  discern  that  Mag- 
da Schneider  (if  she  gets  to  Holly- 
wood, that  name  will  be  altered,  you 
can  lay  a wager  on  that),  has  been 
very  popular  in  German  films. 

I could  go  along  indefinitely  in  this 
same  vein — tell  you  about  the  beauties 
of  the  scenery,  of  the  partial  perfor- 
mance of  “La  Bolieme”  that  is  a part 
of  the  picture,  of  the  laughable  antics 
of  the  crook,  splendid  choruses — but 
I should  weary  you. 

After  all,  you  will  see  the  picture, 
if  you  want  to  be  especially  good  to 
you.  Just  let  me  add  that  all  restraints 
are  off  in  recommending  “Be  Mine 
Tonight.”  It  is  an  entertainment  for 
everyone.  'v 


“ Mr.  MUGG” 


Jimmy  Gleason  was  just  a 
mugg,  but  his  night  out  as  pro- 
fessional chaperone  to  the 
beautiful  Dorothy  Christy 
makes  a great 

UNIVERSAL  132  COMEDY 


It  s Simply  Great 
CRITERION  THEATRE 

Bar  Harbor,  Maine 

February  22nd,  1933 

Universal  Film  Exchange,  Inc. 

Boston,  Massachusetts. 

Dear  Mr.  Herman: 

In  response  to  your  recent  com- 
munication as  to  how  we  liked  the 
new  moving  subtitles  in  the  Universal 
McNamee  Newsreel,  let  us  go  on  rec- 
ord as  saying  that  we  feel  it’s  simply 
great. 

We  always  were  strong  for  Univer- 
salsal  News,  because  in  it  we  felt  we 
always  got  the  best  of  News,  we  got 
Graham  McNamee,  we  use  the  Mc- 
Namee introduction  trailer  and  our 
public  likes  it.  They  ask  for  it  and 
have  on  occasions  phoned  about  it. 
They  understand  it  and  as  it  meets  up 
with  every  requirement  of  a first  class 
newsreel,  we  use  it  in  preference  to 
all  others.  When  something  is  done 
to  inject  new  ideas,  new  novelties  into 
it,  we  appreciate  it. 

Yours  very  truly, 

Richard  J.  Wellman,  Mgr. 


May  Photoplay  Magazine , 
Reviews  Three  Universals 

“The  Kiss  Before  the  Mirror”^— 
Suspense  and  interest  are  present 
throughout  this  novel  and  gripping 
story.  Paul  Lukas  murders  his  faithless 
wire;  and  when  his  friend  and  attor- 
ney (Frank  Morgan)  discovers  that 
his  own  wife  Nancy  Carroll)  is  untrue, 
he  plans  the  same  crime.  Both  men 
are  fine,  but  Nancy  Carroll  somehow 
seems  miscast.  Walter  Pidgeon,  Glo- 
ria Stuart,  Donald  Cook,  and  Jean 
Dixon  offer  several  good  bits. 

+ + + 

“The  Big  Cage” — 

The  story  of  an  animal  trainer  who 
saves  a circus  from  going  broke  by 
building  an  act  using  twenty  lions  and 
twenty  tigers,  together  at  the  same 
time.  Excellent  animal  stuff,  and  price- 
less circus  atmosphere  Clyde  Beatty 
thrills  all  as  the  trainer  and  others  in 
cast  good. 

+ + + 

“Out  All  Night” — 

You'll  laugh,  gigle  and  chuckle  at 
the  ridiculous  plight  of  two  love  birds 
who  have  to  honeymoon  with  mama 
right  along.  Slim  Summerville,  a pam- 
pered mama's  boy,  falls  in  love  with 
ZaSu  Pitts,  marries,  and  finally  with 
the  aid  of  friends  breaks  away  from 
mother's  apron  strings. 


CASE 


CLYDE  BEATTY 


ANITA  PAGE  — ANDY  DEVINE  — VINCE  BARNETT  — 
MICKEY  ROONEY  — WALLACE  FORD  — RAYMOND 
HATTON.  Story  by  Clyde  Beatty  and  Edward  Anthony. 
Produced  by  Carl  Laemmle,  Jr.  Directed  by  Kurt  Neumann. 
Presented  by  Carl  Laemmle. 

A UNIVERSAL  SPECIAL 


Daylight  Saving  — Midnight  Thinking ! 


WITHIN  a few  days  they'll  be 
changing  the  clocks — and  your 
yearly  daylight  saving  troubles  will  be 
around  again!  Daylight  saving!  Mid- 
night thinking!  There  are  many  ways 
of  beating  the  problem.  You've 
thought  up  some  yourself.  Maybe  the 
other  fellows'  ideas  will  help  a bit. 
So  we're  reminding  you  of  a few  of 
them: 

Have  you  re-arranged  your  show 
schedule  to  offset  the  change  in  time 
to  permit  showing  of  the  feature  at 
the  best  hour?  .■ 

Have  you  thought  of  advertising 
your  new  show  schedule  so  that  your 
patrons  will  know  that  you  have  set 
your  schedule  to  fit  their  conven- 
ience? 

Have  you  thought  of  running  a 
few  added  short  subjects  to  fill  in 
the  extra  time  before  dark? 

Perhaps  an  extension  of  one  hour 
on  the  afternoon  price  schedule  will 


be  an  added  inducement  for  many 
people  to  come  earlier. 

Have  you  thought  of  the  fact  that 
in  the  early  hours  of  the  evening 
when  the  folks  are  sitting  on  the 
front  porches  or  taking  strolls  down 
the  block,  you  have  a "hot-spot"  time 
to  flash  them  with  a ballyhoo  remind- 
ing them  of  your  show?  A very  neatly 
decorated  small  truck,  carrying  your 
picture  program  for  the  evening, 
running  through  the  RESIDENTIAL 
SECTION  of  your  city  will  bring  you 
excellent  results  and  help  counteract 
the  daylight  saving  handicap. 

Now  that  pleasont  weather  is  at 
hand,  more  outdoor  billing  will  help 
to  get  you  more  business.  Wherever 
the  people  turn  they  should  see  your 
advertising. 

There  are  many  other  ideas  which 
you  yourself  have  in  mind  to  help  this 
situation.  The  BIG  IDEA  is  to  get 
them  OILED  UP  NOW  and  ready  to 
put  in  effect  quickly!  JOE  WEIL 


"NAGANA"  $100 
PRIZE  WINNERS 

We  are  happy  to  announce  the  winners  of 
the  "Nagana"  Exploitation  Contest  which 
closed  last  week. 

Here  they  are: 

First  Prize  $50.00 — Roy  Cooper  and  M.  M. 
Mesher  of  the  Sterling  Chain  Theatres, 
Seattle,  Washington. 

Second  Prize  $25.00 — John  Joseph,  publicity 
director,  State-Lake  Theatre,  Chicago,  III. 

Third  Prize  $10.00 — Jay  Golden  of  the  RKO 
Palace  Theatre,  Rochester,  N.  Y. 

Fourth  Prize  $5.00 — J.  Lawrence  Schanber- 
ger,  Keith's  Theatre,  Baltimore,  Md. 

Fifth  Prize  $5.00 — K.  A.  Grimes,  Warner 
Theatre,  Morgantown,  W.  Va. 

Sixth  Prize  $5.00 — Leo  Young,  Isis  Theatio, 
Lynchburg,  Va. 

Congratulations  for  your  good  work!  The 
campaigns  were  splendid.  A few  lines  of 
appreciation,  too,  for  the  many  other  fine 
campaigns  submitted.  Even  though  all  of 
you  could  not  win,  there  is  real  satisfaction 
in  knowing  you  put  over  a picture  in  show- 
manship fashion.  Thank  you  all  for  your 
cooperation. 

THE  JUDGES 


N.  Y.  PARAMOUNT  GIVES  "BE  MINE  TONIGHT"  CAY,  COLORFUL  FRONT 


L.  H.  Dally,  manager,  and  J.  D.  Mclnerny,  publicity  manager 
of  the  New  York  Paramount  theatre,  are  responsible  for  this 
bright  front  for  "Be  Mine  Tonight."  Much  of  the  poster  art 
has  been  adapted  for  the  panel  decorations.  The  large 
drums  featuring  the  tite  on  both  side  panels  are  equipped 
with  flasher  lights,  while  the  giant  title  over  the  centre  is 
illuminated  from  the  back.  Valances  were  strung  from  sides  of 
marquee  and  "critic"  cards  were  placed  over  center  hanger. 


98  :=UNIVFRSAI-  WEEKLY— SHOWMANSHIP  SECTION  EE  April  22,  1933 

SHOWMEN  GOLDING,  ALBANY  — "LONE  STAR" 
GRANDJEAN,  AND  FRANKE,  ST.  LOUIS,  DO  THEIR  STUFF 


LOU  GOLDING,  manager  of  the 
RKO  Palace  Theatre,  Albany,  N.Y., 
put  over  his  campaign  for  "The  Big 
Cage"  with  real  circus  exploitation. 
His  advance  lobby  display  was  a 
semi-circular  cage  in  which  he  placed 
cut-outs  of  the  animals  on  the  24 
sheet.  On  the  front  of  the  cage  he 
used  the  enlarged  Beatty  affidavit. 
This  same  idea  was  used  during  the 
run  of  the  picture  on  the  front  of  the 
house,  with  a cage  on  each  side  of 
the  entrance.  Across  the  entrance  he 
spelled  the  title  out  in  giant  letters 
and  illuminated  them  with  trick  light- 
ing effects. 

On  opening  night  the  radio  broad- 
cast ballyhoo  record  was  used  over 
station  WGY  during  the  best  fifteen 
minute  period,  6:45  to  7:00  P.  M. 
The  Junior  Film  Guild,  a local  organ- 
ization, officially  approved  the  pic- 
ture as  suitable  for  children  and  sent 
out  special  letters  on  it  to  its  mem- 
bers. Their  endorsement  was  used  in 
the  regular  ads.  A classified  ad  con- 
test with  the  Times-Union  netted  the 
engagement  several  extra  display  ads 
and  daily  publicity  stories.  A wide 
billing  of  24  and  3 sheets,  many  of 
them  illuminated,  and  large  news- 
paper space,  completed  the  cam- 
paign. Al  Nathon,  Universal  exploi- 
teer,  assisted. 


Lou  Golding’s  advance  lobby  display  for  “The  Big  Cage”  at  the  RKO  Palace  Theatre , 

Albany,  N.  Y. 

REACTION  TEST  AT  ZOO  GETS  SPACE 
FOR  BIG  CAGE"  CAMPAIGN  AT  ST.  LOUIS 

E 


MIL  FRANKE,  manager  of  the 
RKO  Missouri  Theatre,  St.  Louis, 


TELLING  TEXAS  ABOUT  "PRIVATE  JONES' 


Sound-equipped  ballyhoo  truck  used  by  L.  H.  Grandjean,  publicity  director  for  the 
Rob  and  Roicley  theatres  in  Texas,  for  his  campaign  on  the  “Private  Jones”  road 
show  engagements  over  the  circuit. 


arranged  for  an  odd  experiment  at 
the  local  zoo  that  netted  him  several 
columns  of  extra  publicity  for  "The 
Big  Cage." 

Through  the  co-operation  of  the 
director  of  the  St.  Louis  Zoo,  news- 
paper reporters  and  photographers 
were  invited  to  witness  the  reaction 
of  several  zoo  lions  and  tigers  to  the 
roars  of  the  lions  and  tigers  in  the 
fight  scene  from  "The  Big  Cage." 
The  reel  in  which  this  fight  occurs 
was  taken  to  the  zoo  and  the  sound 
amplified  in  front  of  the  various 
cages  with  a variety  of  interesting 
results.  The  newspapers  gave  the  gag 
feature  stories  and  published  photo- 
graphs of  the  zoo  animals  listening  to 
the  film. 

Franke  used  the  special  broadcast 
ballyhoo  record,  made  several  tie-ups 
on  the  book  and  arranged  for  a city 
wide  plug  on  the  jig-saw  puzzle  bv  a 
large  chain  of  drug  stores.  Ralph 
Ravenscroft,  Universal  exploiteer,  as- 
sisted on  the  campaign. 


/ 


4M> 

-rtie" 

(U«f  j^BBiTt 


universal! 


ONE  REEL 


CARTOONS 


30  — — I tNIVFR9AI  WEEKLY— SHOWMANSHIP  SECTION  = . — April  22.  1933 

FINE  BALLYHOO  FOR  "BIG  CAGE"  IN  L.  A. 
LIVE  LION-RADIO-SOUND  TRUCK  ASSIST! 


Street  ballyhoo  cage  in  which  a man  wrestled  with  a lion.  Used  in  campaign  for 
“ The  Big  Cage”  at  the  Warner’s  Western  and  Beverly  Hills  Theatres,  Los  Angeles. 


AS  part  of  their  splendid  cam- 
paign for  the  dual  run  of  "The 
Big  Cage"  at  the  Warner's  Western 
and  Beverly  Hills  Theatres,  Leon  Levy 
and  Harry  Maislish,  arranged  to  have 
Colonel  Roscoe  Turner's  lion,  "Gil- 
more," attend  the  initial  performance 
in  person.  "Gilmore"  stepped  up  to 
the  box-office  with  his  master,  pur- 
chased tickets,  and  entered  the 
theatre  followed  by  a mob  of  several 
hundred  children. 

Another  ballyhoo  used  in  the  cam- 
paign was  a sound  truck  covered  with 
circus  style  billing.  It  trailed  a cage 
in  which  a man  and  a lion  wrestled. 
This  covered  the  city  making  quite  a 
sensation,  particularly  at  the  schools 
where  circus  heralds  were  handed  out. 

The  night  before  the  opening  a 
half  hour  radio  show  was  broadcast 
over  station  KFWB  using  the  radio 
ballyhoo  record  and  building  up 
around  it  with  members  of  the  cast 
and  the  director  telling  of  the  thrills 
of  making  the  picture. 

Taking  advantage  of  a current 
news-reel  shot  showing  movie  stars 
putting  together  a 24  sheet  jig-saw 
puzzle  on  "The  Big  Cage,"  the  War- 


ner managers  added  a coming  card 
in  all  prints  showing  in  local  Warner 
houses. 

The  lobby  was  decorated  with  one 
sheet  size  enlargements  of  produc- 
tion stills,  while  circus-tent  banners, 


carrying  the  title,  were  used  on  the 
marquee  edge.  A newspaper  ad 
campaign,  featuring  large  space,  and 
wide  poster  billing  completed  the 
campaign.  Ben  Westland,  Universal 
exploiteer,  assisted. 


Colonel  Roscoe  Turner’s  “flying”  lion,  “Gilmore,”  attends  the  Sound  equipped  ballyhoo  truck  and  part  of  the  front  decora- 

initial  performance  of  the  “The  Big  Cage”  at  Warners  Western  tions  at  Warner’s  Western  Theatre l Los  Angeles,  for  1 he 

Theatre,  Los  Angeles.  Big  Cage. 


Business-booming  Ads  From  Washington! 


>yt'*  music*. 


thrilling  * 
n motion  j 

srtainment  * 


* * * A new 
discovery  i 
picture  ent< 


astash*1 


GAY  as  a French  Love  Affair 
Tantalizing  as  a Midnight 
Rendezvous  . . Electrifying 
as  a Kiss  in  the  Dark  . . . ! 

CARL  LAEMMLE  hat  the  honor  to  present 


me  INTERNATIONAL  HIT 

It's  it  different  from  any  picture 
that's  9onc  before  as  yesterday  is 
from  tomorrow.  It's  the  one  really 
new  note  that's  been  struck  on  the 
screen  Since  the  advent  of  talkies. 


Last timestoday --CAROLE  LOMBARD  m-»  VIRTUE" 


IF  YOU  LOVE  LIFE  . . . 
DON'T  MISS  ITJ 


STARTS 

Tomorrow 


— GAY  as  a French  love 
affair! 

-TANTALIZING  as  a mid- 
night rendezvous! 
-ELECTRIFYING  as  a kiss 
in  the  dark! 


lUNM.ftkmObK, 


STARTS  SATURDAY 


NfWJHRILlS.  .AKJ 
ACCLAIM  THIS  INTtftr 
NATUMAl  SENSATION 


The  picture  that  will  give  you  a 
new  grand  and  glorious  feeling! 
. . . The  picture  that  will  send 
you  away  with  a smile  on  your 
lips  and  a song  in  your  heartl 
. . . The  picture  with  the  stars 
you  don't  know  now — but  never 
will  forget  after  you  see  them  I 


» tumviim  tin«u 
1 ‘brrlrf  Ay  (UK  UOCMU 

Jk  Um  Ml  b»  e«Mp*M4 
wills  M9  picture  that's 
lOMkfort  It’s  totally 
diflWani  . V DELIGHT- 
FULLY DIFFERENT  K> 
■tore  Hum  a motion  picture 
IT'8  A GRAND 
EXPERIENCE! 


fA  UNIVERSAL 
PICTURE 
Presented  by 
CARL  LAEMMLE 


Last  times  today -CAROLE  LOMBARD  ^"VIRTUE" 


PREMIERE  j 


GALA 


E 

J A X 

Last  2 Days- Carol*  looibardk'VIKTllE* 

1/  A \ I 

1/  A \ | 

"Be  Mine  Tonight"  is  held  over  for  a second  week  at  the  Rialto.  These  ads  helped  to  do  it.  Actual  sites  are  3 column  x 8 */4  inches; 
two  columns  x 6;  single  column  x 5'/4 ; single  column  x 4^2  and  double  column  x 7. 


32 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION  = " " E 'April  22,  1933 


YOUNG  GIVES  "NAGANA" 
FLASH  FRONT  IN  FINE 
LYNCHBURG  CAMPAIGN 

^EO  YOUNG,  manager  of  the  Isis  Theatre, 
^Lynchburg,  Va.,  gave  the  city  one  of  the 
most  attractive  fronts  it  has  seen  in  yeais 
as  part  of  his  campaign  for  business  on 
"Nagana." 

Aga  inst  a background  of  palm  fronds  on 
either  side  of  the  front,  he  placed  cut-outs 
of  the  animals  on  the  posters,  and  sets  of 
native  shields  and  spears.  Display  lines  were 
used  on  the  face  of  the  shields.  In  the 
centre  he  placed  a three  sheet  cut-out  of 
Tala  Birell,  faced  with  a panel  on  which  was 
the  title  and  the  line:  MORE  DREADED 
THAN  THE  JUNGLE  BEAST!  Over  this  cut- 
out he  hung  giant  cut-out  letters  to  spell 
out  the  title.  Each  letter  was  studded  with 
electric  lights.  In  the  front  panels  Young 
used  the  special  three  sheet  featuring  the 
"see"  lines. 

Young  also  gave  "Nagana"  one  of  the 
best  all-around  campaigns  the  city  has 
seen,  hitting  it  from  all  angles. 


BROWN  DROPS  COFFIN 
FROM  TRUCK  AND  - 
MUMMY  COMES  TO  LIFE 

|^0  N C.  BROWN,  manager  of  Brown's 

Theatre,  Snohomish,  Wash.,  believes  that 
showmanship  pays  in  a small  town  just  as 
much  as  it  does  in  the  larger  cities.  Witness 
his  sensational  stunt  on  "The  Mummy." 
During  the  busiest  part  of  the  day  he  had 
a truck  drive  into  the  centre  of  the  town's 
main  street  and  drop  a coffin  right  in  the 
middle  of  the  road.  The  curious  and  excited 
population  rushed  over  to  see  what  had 
happened  and  got  quite  a thrill  when  the 
thing  opened  and  out  poped  a mummy! 
The  crowd  was  speedily  reassured,  however, 
as  the  "mummy"  passed  out  heralds  ad- 
vertising Brown's  show! 

For  "Nagana"  Brown  rigged  up  a mech- 
anical shodaw  box  with  a lion's  head  that 
shot  forward  and  then  retired  behind  some 
tall  grass.  The  eyes  were  equipped  with 
flasher  lights  that  came  on  as  the  head 
lunged  forward.  The  box  was  used  on  the 
front  where  it  attracted  wide  attention. 


USE 

TO 


THIS 

PEP 


ATTRACTIVE  HANGER 
YOUR  FRONT! 


Beautiful,  die-cut  hang- 
er, lithographed  in  two 
colors,  each  side,  on 
extra  ply  die-cut  card- 
board. It  makes  a very 
attractive  decoration  for 
your  marquee  edge  and 
your  lobby.  The  overall 
size  is  12x17  inches. 

Suitable  for  use  in 
store  window  displays 


and  other  strategic 
spots  around  town.  De- 
livered to  you  complete 
with  string  ready  for 
hanging.  No  fuss  or 
bother!  Priced  low  so 
that  you  can  order  in 
quantities.  12c.  each 
singly,  10c.  each  in  lots 
of  25  or  more. 


ORDER  FROM  UNIVERSAL  EXCHANGES 


SELLS  BOOK  AND  FILM 


THRILLS  ,n*.' 


The 


s*  ■ >■ 


' iy  ClYDE  BEATTY  with  EDWARD  ANTHONY 


The  bqtgcwt  thrill  its  eircu* 
history  **  «b»t  prevented  by 
Clyde  Be»tty-  forty  Hoax 
and  ia  « 33  foot 


„«ad  « 

fivtrfi&t  them  »H  <df  Wttti 
nothfa*  but  k latch**  chair 


ihnlU  of  h>«  i 
Mtttw  cacapet  baa  h«  had? 
How  tom  « fad  («  have 


log  imo  yoat  Aob?  To  Uct 

— r * rt-HW I b *09  With  the 

with  toath  as  aaily  a*  you  cage  door  stock  f*tt?  Why 
wwsM  play  with  * room/ul  toM  he  Kick  to 
of  pupjwrs  and  kiuet*. 

In  hit  ent Kusiait 

page*— M iiTu»rr»r»n*— w JO—  At  %li  too  iuni>» 


woe’  The  aafcet?  The  meat 
The  aoMstre  *r»  aS  hoe. 


aquMiww.  For  tiavlh  yon'w 
nmrIudMM.iad-mi 
atO  OW»  and  « 


Lit*  with  th*  MmatUmmUfl 

TUNCHI 

»y  Cwrt  UMh  wwd  Owritf  TMkwa* 

An  awthenlie  Mery  of  fcewe  add  atoen- 
tutt  ism  the  wild  coaatry  of 

Senator,  *«VCf  the  Hhuafa  Indian 
headhumera.  white  ’Jungle  rata*,  end 


fMfat  Y**tt  lt**t  Pttyl 

WHO'S  THIS? 

hy  fr— a P-  fwtar  « 

WHO'S  THIS?  warn*  into  of  tan 

Speed  tsf  your  sncatal  reaetitoa.  It  m my 
be  pUytd  ahme  a • - - - • 


HE  CENTURY  CO.  ■ 353  Fourth  Avenue  NtW  YORK 


Reproduced  above  is  the  three  column, 
ten  and  a half  inch  ad  run  by  the  Century 
Company,  publishers  of  the  book,  in  the 
book  sections  of  metropolitan  newspapers. 
Notice  the  proportion  of  space  devoted  to 
"The  Big  Cage"  in  comparison  with  the 
other  books,  and  how  the  Universal  picture 
is  also  given  a plug.  This  book  is  enjoying 
great  popularity  with  the  result  that  book 
stores  everywhere  are  pushing  it  with  big 
displays  and  ads.  Take  advantage  of  this 
when  you  play  The  Big  Cage  and  tie-up 
with  local  book  stores,  public  and  circulating 
libraries. 


^AWARDS 

— forth? 

WEE«> 


Five  showmen  are  this  week  added  to  the 
growing  list  of  certificate  winners.  Here 
they  are: 

M.  M.  MESHER,  Advertising  Director  of 
Sterling  Chain  Theatres,  Seattle,  Wash- 
ington, for  front  and  street  ballyhoo  on 
"They  Just  Had  To  Get  Married"  at  the 
Winter  Garden  Theatre. 

K.  A.  GRIMES,  manager  of  the  Warner 
Theatre,  Morgantown,  W.  Vo.,  for  his  ex- 
ceptional "Nagana"  campaign. 

PAUL  BINSTOCK,  manager  of  the  Republic 
Theatre.  Brooklyn,  N.  Y.,  for  his  "Mummy 
ballyhoos. 

Congratulations!  Your  certificates  signed 
by  Carl  Laemmle,  are  in  the  mail.  Let’s  hear 
from  you  soon  again! 


With  BUSTER,  The  Wonder  Dog;  Tom  O'Brien, 
Harry  Holman,  Victor  Sarno.  Produced  by 
Carl  Laemmle,  Jr..  Story  and  direction  by 
Zion  Myers.  Presented  by  Carl  Laemmle. 

A UNIVERSAL  PICTURE 


Va  u d e v i 1 1 e s 
most  human 
actor  in  a 
novelty  feature 
acted  largely 
by  a cast  of 
almost-human 
canines. 

o 


IT’S 


DIFFERENT! 


DOG 


From 


UNIVERSAL  PICTURES  CORP. 

730  FIFTH  AVENUE 
NEW  YORK  CITY 


Printed  in  U.  S.  A. 


JULY  15,  1933 
VOL.  33,  NO.  5 


SECRET 

OF  THE 

BLUE  ROOM 


Lena  new  L 


Li  ntaluua  new  Lena— tun 


'i 

tecetdi  in  lea  citiei  and 


ini  a 


l l tewni  all 


evet  Lne 


tL 


counttu. 


can 


de  tli< 


iante  fet  uen. 


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nn 


UNIVERSALS 
NEW  DEAL 

19331934 


BOX-OFFICE 


BLOSSOM  TIME 

The  most  popular  musical  romance  ever  staged. 
The  tremendous  Shubert  stage  hit  by  Sigmund 
Romberg  brought  to  life  on  the  screen. 

• 

ONLY  YESTERDAY 

From  the  novel  by  Frederick  Lewis  Allen.  A great 
woman's  story  directed  by  JOHN  M.  STAHL. 

• 

ZEST 

This  year's  biggest  best-seller  novel  by  CHARLES 
G.  NORRIS , author  of  SEED.  The  story  of  one 
man  and  the  women  in  his  life.  Directed  by 
JOHN  M.  STAHL. 

• 

IMITATION  OF  LIFE 

The  latest  novel  by  FANNIE  HURST,  author  of 
BACK  STREET.  A sensational  best  seller.  Di- 
rected by  JOHN  M.  STAHL. 

• 

THE  ALL- 
AMERICAN  GIRL 

UniversaVs  1933-34  football  picture.  Story  by 
LUCIAN  CAREY.  . . . Tremendous  exploitation 
tie-ups  to  be  announced. 

TAKE  A CHANCE 

The  greatest  musical  comedy  smash  that  New  York 
has  known  in  years.  Schwab  and  De  Sylva's  pro- 
duction that  made  history  at  the  Apollo  Theatre 
this  year. 


WHEN 

THE  TIME  COMES 

A smash  dramatic  story  from  the  pen  of  WILLIAM 
ANTHONY  McGUIRE,  author  of  “ Kid  From 
Spain,”  iiWhoopee,”  etc. 

THE  GREAT 
ZIEGFELD 

By  BILLIE  BURKE  and  WILLIAM  ANTHONY 
McGUIRE.  A sensational  musical  based  on  the 
life  of  America's  greatest  theatrical  producer. 

• 

THE  MAN  WHO 
RECLAIMED 
HIS  HEAD 

From  the  Broadway  stage  success  by  Jean  Bart. 
A powerful,  dramatic  story  with  a highly  unique 
theme. 

I GIVE  MY  LOVE 

From  the  sensational  story  by  VICKI  BAUM,  au- 
thor of  “ Grand  Hotel.”  A daring  drama  of  clash- 
ing human  emotions,  with  a prize  winning  title. 

• 

NERVOUS  LOVERS 

SLIM  SUMMERVILLE  AND  ZASU  PITTS,  that 
great  box-office  team,  in  an  hilarious  comedy. 

OH,  PROMISE  ME! 

SLIM  SUMMERVILLE  and  ZASU  PITTS  in  an  ad- 
aptation of  the  Broadway  stage  play  of  the  same 
title,  by  Howard  Lindsay  and  Bertrand  Robinson. 


FEATURES  !?£ 


HAPPINESS  AHEAD 

SLIM  SUMMERVILLE  and  ZASU  PITTS  in  a com- 
edy made  from  a story  by  the  one  and  only  RING 
LARDNER. 

• 

SLIM  SUMMERVILLE 
AND  ZASU  PITTS 

The  team  that  makes  your  box-office  smile,  in  a 
fourth  picture,  as  yet  untitled . 

CLAMOUR 

EDNA  FERRER’S  great  Cosmopolitan  Magazine 
story. 

MA  CINDERELLA 

HAROLD  BELL  WRIGHT’S  tremendously  popu- 
lar novel.  A powerful  modern  drama. 

THE 

GOOD  RED  BRICKS 

From  the  widely  read  novel  by  MARY  SYNON. 
4 dramatic  story  of  self-sacrifice — of  a girl,  her 
l oves  and  loyalties.  (Title  to  be  changed). 

ONE  CLAMOROUS 
NIGHT 

>om  the  story,  “ Bagdad  on  the  Hudson,”  by 
F ARD  MOREHOUSE.  A dramatic  romance  with, 
terrific  kick. 


RIGADOON 

From  the  stage  play  by  CHARLES  KNOX  ROBIN- 
SON. A startling  drama  with  new  box-office  and 
exploitation  angles. 

THAT'S  GRATITUDE 

From  the.  New  York  Stage  success  by  that  brilliant 
author  and  actor,  FRANK  CRAVEN.  A comedy 
as  only  Craven  knows  how  to  write  them. 

• 

THE  LEFT  BANK 

From  the  smash  stage  play  by  ELMER  RICE , au- 
thor of  “ Street  Scene,”  “ Counsellor  at  Law,”  etc. 


DAUGHTERS 
OF  THE  SEA 

A fascinating  tale  of  the  sea,  with  fifty  of  the  best- 
formed  and  most  beautiful  girls  in  America  in 
the  cast. 

MYRT  AND  MARGE 

A smash  box-office  attraction  built  around  the 
radio  favorites  of  millions  upon  millions  of  listen- 
ers. From  a story  by  WILLARD  MACK. 


Universal  will 
IE*  release  thirty- 
six  features  for  1933-34.  There 
are  twenty-three  listed  here. 
Watch  UNIVERSAL  WEEKLY  for 
further  announcements. 


OF  THE  GREATEST 

AERIALS 

Lever  produced  ,j 


BUCK  JONES 


-IN- 


CORDON  OF  GHOST  CITY 

Suggested  by  a story  by  PETER  B.  KYNE 


The  ADVENTURES  of  ANNE 

The  First  Musical-Mystery-Thriller  Ever  Produced 

RICHARD  TALMADGE 
PIRATE  TREASURE 

The  VANISHING  SHADOW 

The  PERILS  OF  PAULINE 

From  the  Story  by  Charles  W.  Goddard 


SHORT 


Universal  Newsreel 

With  GRAHAM  McNAMEE,  N.  B.  C.  Ace,  as  the  Talking  Reporter 


TWO-REEL  COMEDIES 


WARREN  DOANE 
PRODUCTIONS 

Real  quality  comedies  starring  such  box-office  personalities  as 
LOUISE  FAZENDA  — JAMES  GLEASON  — VINCE  BARNETT  — 
HENRY  ARMETTA  — STERLING  HOLLOWAY  — EDDIE 
PEABODY  and  many  others. 


RADIO  PERSONALITIES 

Subjects  presenting  the  biggest  names  in  radio— voices  known  to 
millions  brought  to  your  theatre  in  the  specialties  that  make  them 

famous. 

In  MENTONE 

MUSICAL  SHORTS 

Variety  entertainment  in  its  spiciest  form.  Famous  folks  from 
musical  comedy , vaudeville , legitimate  stage  and  radio  doing  their 

specialties  for  YOU. 


PRODUCT 


FtT?  TTTTT  TTTTTTTT  TTTTTTTTTTTtTTTTTT  ttttti 

ONE-REEL  SUBJECTS 

7A  OSWALD 

THE  LUCKY  RABBIT 

well-knoun  and  justly  celebrated  cartoon  star  in  the  funniest 
antics  of  his  career! 


13 

13 

7 


STRANGE  AS  IT  SEEMS 

Oddities  from  all  over  the  world  to  amaze  and  thrill.  Backed  by 
John  Hix’s  drawing  in  scores  of  newspapers. 


GOOFYTONE  NEWSREEL 

The  newest  and  brightest  and  funniest  idea  on  the  screen.  Screaming 
burlesques  of  “almost”  news  events. 


AROUND  THE  WORLD  WITH 

MARK  HELLINCER 

A trip  to  the  most  interesting  and  thrilling  out-of-the-way  spots  of 
the  globe  with  one  of  the  most  famous  columnists  in  America. 


8 = UNIVERSAL  WEEKLY  ■ ■ ■ - = July  15,  1933 

"THE  KING  OF  JAZZ" 


No.  730  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 


Forget  all  your  fears  about  a re-made,  re-cut  version  of 
a great  picture  success. 

Keep  in  mind  one  thing,  namely,  that  'The King  of  Jazz" 
as  newly  issued  by  Universal  is  meeting  with  a hearty  wel- 
come and  a sensational  success  wherever  it  is  shown. 

Note  our  experience,  for  instance,  in  Beaumont,  Texas, 
where  the  Jefferson  Amusement  Company  ran  it  three 
days  to  such  exceptional  business  that  it  decided  to  give 
it  preferred  time  on  the  whole  circuit. 

That  is  just  one  of  our  experiences.  Nothing  could  speak 
more  practically,  from  the  box  office  angle,  than  this,  jt 
means  that  the  exhibitor  has  found  something  he  can  grab 

hold  of,  exploit  and  make  a good  profit  in  so  doing. 

Pictures  as  good,  as  lavish,  as  elaborate  and  as  rich  as 
"The  King  of  Jazz"  are  not  being  turned  out  in  these  days 
of  depression. 

All  studios  are  fighting  budgets  with  all  their  heart 
and  soul  because  they  are  compelled  to  do  so. 

But  when  "The  King  of  Jazz"  was  first  produced,  studio 
budgets  were  merely  something  to  laugh  at.  We  busted 
the  budget  into  smithereens  when  we  made  it. 


July  15,  1933  UNIVERSAL  WEEKLY  = 9 

A GLORIOUS  SUCCESS 


We  started  out  to  make  a picture  for  half  a million  dol- 
lars,  but  it  kept  getting  bigger  and  better  until  we  finally 
spent  $1,750,000  on  this  baby.  Yes,  a million  and  three 
quarters ! 

It  shows  on  the  screen ! 

That's  why  I want  you  to  judge  it  solely  on  what  is  in  it 
in  the  form  of  entertainment,  and  not  be  hidebound  by 
that  funny  old  fear  of  re-issues. 

Putting  "The  King  of  Jazz"  out  in  its  new  form,  with  its 
new  prints  in  full  color,  its  riotous  luxury,  its  gorgeous 
splendor  was  nothing  short  of  a happy  thought. 

It  will  remind  the  people  that  there  is  happiness,  and 
beauty  in  a world  which  has  been  all  too  solemn  for  three 
or  four  years.  It  will  lift  them  up  with  its  sheer  stunning- 
ness and  make  them  glad  they  are  alive. 

Packed  full  of  radio  and  screen  performers  who  have 
become  famous  and  enormously  popular,  it  gives  you  a 
hundred  angles  with  which  to  advertise.  Co  to  it  and  wake 
up  your  whole  lot  of  fans ! 


UNIVERSAL 


ERSAL  WEEKLY 


July  15,  1933 


INTERESTED 


Laemmle,  Jr.  Throws 
Party  for  Ernst  Udet 


AMONG  the  180  guests  when 
the  dauntless  flyer  of  “S.O.- 
S.  Iceberg”  was  given  an  inform- 
al “brunch,”  are  the  following: 

Rear  row,  standing:  Carlos  Borcosque,  German  Consul  Gyssling, 
Lieut.  John  A.  Macready,  Col.  Arthur  Goebel,  Capt.  Irvine.  Second 
row:  Edward  Everett  Horton,  Russell  Simpson,  Neil  Hamilton,  Ernst 
L.  Frank,  Chester  Morris,  Mabel  Marden,  Russ  Colombo,  Harold 
Lloyd,  Joe  E.  Brown,  Charlie  Murray,  Hugh  Enfield,  Major  Udet, 
Clarence  Brown,  Carl  Laemmle,  Jr.  and  John  Farrow.  Seated:  Anita 
Page,  Mary  Brian,  June  Knight,  Madge  Bellamy,  Benita  Hume,  Mary 
Carlisle,  Dorothy  Burgess,  Gloria  Stuart,  Maureen  O’Sullivan,  Alice 
Joyce. 


Carl  Laemmle  Guest 

at  Chicago  Pageant 

CARL  LAEMMLE  stayed  over  from  the 
Universal  convention  at  the  Congress 
Hotel  in  Chicago.  He  was  an  honored 
guest  at  the  Jewish  Day  pageant  entitled 
“Romance  of  A People,”  which  was  held 
at  Soldier’s  Field  on  July  3rd.  Standing 
directly  behind  Mr.  Laemmle  is  Chaim 
Weitzmann,  Zionist  leader.  At  Mr.  Laem- 
mle’s  left,  in  the  white  coat,  is  Judge  Na- 
than Fischer  and  Governor  Horner. 


YOU  can’t  blame  Paul  Lukas.  Here  he  is  in  the  Lieu- 
tenant’s uniform  that  he  wears  in  “Secret  of  the  Blue 
Room,”  and  maybe  he  is  divulging  a secret  to  Diana 
Damerell,  who  plays  “Marge”  in  the  famous  radio  team 
of  “Myrt  and  Marge,”  on  a set  at  Universal  City.  Myrt  and 
Marge  are  making  a 
picture  for  Universal 
under  the  direction 
of  A1  Boasberg.  It  is 
being  produced  by 
Brian  Foy.  Its  title 
for  release  has  not 
been  chosen.  It  was 
adapted  from  Wil- 
lard Mack’s  play  “My 
Lady’s  Legs.” 


A Magazine  for 
Motion  Picture  Exhibitor* 

Paul  Gullet,  Editor 
Publlthad  Waakly  by  tha  Motion' 
PIctura  Waakly  Publishing  Co. 
730  Fifth  Avenua,  Naw  York  City 
Copyrighted  1933 
Unlvartal  Picture*  Corp. 

( All  Rightt  Reterrmi) 

July  15,  1933 
Vol.  33— No.  5 


UNIVERSAL  NEWS) 

From  Universal  City  and  London  || 


Stars  of  “S.  O.  S.  Iceberg” 
and  “ The  Rebel”  Do  London 


On  A Dare 

LONDON  is  in  a bicycle  craze. 

From  a workman’s  necessity, 
it  is  on  the  verge  of  becoming  a 
fashionable  sport,  as  it  was  in 
the  old  days  in  this  country.  Rod 
LaRocque,  star  of  “S.O.S.  Ice- 
berg,” on  a dare  not  only  rode  a 
bicycle  around  the  square  in 
front  of  the  Savoy,  but  he  did  it 
in  the  rain,  holding  up  an  um- 
brella. In  the  photograph  above, 
he  is  shown  with  Vilma  Banky, 
featured  with  Luis  Trenker  in 
“The  Rebel.” 


WHEN  Rod  LaRocque,  star 
of  “S.O.S.  Iceberg,”  start- 
ed back  for  Universal  City,  he 
decided  to  come  all  the  way  by 
water.  He  also  decided  to  bring 
Vilma  Banky  with  him.  Miss 
Banky  is  one  of  the  stars  of  “The 
Rebel,”  just  to  be  released  in 
this  country,  but  already  a tre- 
mendous rage  in  Europe.  They 
embarked  on  the  steamer  Dam- 
sterdyk,  bound  for  Los  An- 
geles via  Bermuda 
and  the  Panama  Ca- 
nal. They  made  a 
stop  of  two  days  in 
London,  where  they 
spent  their  time  be- 
ing interviewed  and 
seeing  the  sights. 

In  the  illustration 
at  the  top  of  this 
page,  Rod  is  photo- 
graphing Vilma  on 
the  top  of  the  Savoy 
Hotel  which  com- 
mands a marvelous 
view  of  the  Thames, 
with  Cleopatra’s 
Needle  in  the  imme- 
diate foreground. 

Below,  the  stars  of 
“The  Rebel”  and 
“S.  O.  S.  Iceberg” 
are  welcomed  by 
Universal  Pictures 


Ltd.’s  publicity  and  exploitation 
department, — J.  Leslie  Williams, 
Bader  and  Cooper.  As  will  be 
seen,  Dave  Bader  has  been  to 
Hollywood  and  knows  all  of 
the  posing  technique,  looking 
straight  into  the  camera,  how- 
ever impolite  this  might  seem  to 
the  lovely  V ilma  Banky.  “The 
Rebel”  is  about  to  be  previewed 
in  London,  and  Vilma  Banky 
was  very  anxious  to  stay  over. 


He  gambled  on  the  races 

against  happiness -and 

won  — and  lost-and 
won  again  in  a romance- 
drama  that  will  hold  you 
spellbounde  See 


GINGER  ROGERS 


DONT  BET 
ON  LOVE 


1,WAYRES  > 

1H  ^ 

DONT  BET  ON  LOVE 


Use  You 


Happiness  at  stake 
with  fast  women  and 
slow  horses  pitted 
against  Youth  in  Life’s 
greatest  race  I 


LEW 


AYREf 

DON'T  BET 
ON  LOVE 


100  to  1 ^ 

you’ll  like  it 


Youth’s  Dramatic 
Gamble  with 
Happiness 


with 

GINGER  ROGERS 

Shirley  Grey,  Charles  Grapewin, 
Tom  Dugan,  Merna  Kennedy, 
Lucille  Gleason,  Robert  Emmett 
O'Connor.  Produced  by  Carl 
Laemmle,  Jr.  Directed  by  Murray 
Roth.  Presented  by  Carl  Laemmle. 

A UNIVERSAL  PICTURE 


With  Shirley  Grey,  Charles  Grap? 
win,  Tom  Dugan,  Mema  Kennedy 
Lucille  Gleason,  Robert  Emf*l 
O’Connor.  Produced  by  Car 
Laemnle,  Jr.  Directed  by  Muff*’ 
Roth.  F-esented  bjrCarl  Laemmle 
A UNIVERSAL  PICTURE 


I 


I 


Press  Sheet! 


Here  are  reproductions  of 
newspaper  ads  made  direct 
from  the  press  sheet  on 
"Don't  Bet  On  Love."  Use 
them  for  all  you're  worth. 
You'll  find  ads  for  big  or 
little  campaigns,  with  a 
patron-pulling  punch  in 
every  single  ad! 


DON  T BET 
ON  LOVE 


GINGER  ROGERS 

Shirl.y  Grev  CK  1 „ 

r wrey,  eh.,!,,  q 

Morn.  Kennedy.  Lneillf ’ T°m  Du9**>. 


Presented 


universal 


He  gambled  on  the  races 
against  happiness  — and 
won  — and  lost-and 
won  again  in  a romance- 
drama  that  will  hold  you 
spellbound.  See  — 


ftYRES 


AYRES 


GINGER 

ROGERS 


GINGER  ROGERS 


With  Shirley  Grey,  Charles  Grapewin,  Tom  Dugan,  Merna 
Kennedy,  Lucille  Gleason,  Robert  Emmett  O'Connor.  Produced 
by  Carl  Laemmle,  Jr.  Directed  by  Murray  Roth.  Presented  by 
Carl  Laemmle.  A UNIVERSAL  PICTURE. 


DONT  BET 
ON  LOVE 


DONT  BET 
ON  LOVE 


INGER  ROGERS 


lirley  Grey,  Charles  Grapewin, 
>m  Dugan,  Morna  Kennedy, 
u ille  Gleason,  Robert  Emmett 
’Connor.  Produced  by  Carl 
lemmle,  Jr.  Directed  by  Murray 
)th.  Presented  by  Carl  Laemmle. 
A UNIVERSAL  PICTURE 


With  Shirley  Grey,  Charles  Grape- 
win. Tom  Dugan,  Merna  Kennedy. 
Lucille  Gleason,  Robert  Emmett 
O'Connor.  Screenplay  by  Murray 
Roth  and  Howard  E.  Rogers.  Pro- 
duced by  Carl  Laemmle,  Jr.  Directed 
by  Murray  Roth.  Presented  by  Carl 
Laemmle.  a universal  picture. 


“wAYREp^| 

DONT  BET  ON  LOVE 


CARL  LAEMMLE 

V 

Presents 

"MOONLIGHT  a™  PRETZELS” 

a Romantic  Musical  Comedy 

Produced  under  the  Personal  Supervision  of 

STANLEY  BERGERMAN 

with  a Distinguished  Cast 

STORY  BY 

SIG  HERZIG  and  ARTHUR  JARRETT 
Continuity  by  SIG  HERZIG 

a Rowland  and  Brice  Production 


CAST 

SALLY 

MARY  BRIAN 

NICK  . 

. LEO  CARRILLO 

GEORGE  DWIGHT 

ROGER  PRYOR 

POWELL 

HERBERT  RAWLINSON 

ELSIE 

LILLIAN  MILES 

BERTIE 

BOBBY  WATSON 

MACK 

WILLIAM  FRAWLEY 

Jack  Denny  and  His  Orchestra,  Alexander  Gray,  Bernice  Claire,  Mary 
Lange,  Max  Stamm,  James  Carson,  John  Hundley,  Richard  Keene,  Doris 
Carson,  Frank  and  Milt  Britton  Band,  The  Four  Eton  Boys,  Geraldine 
Dvorak,  and  Chorus  of  50  of  New  York’s  Most  Beautiful  Show  Girls 


Directed  by  KARL  FREUND 


Dialogue  Director 

MONTE  BRICE 


Photographed  by 

WILLIAM  MILLER 


Dances  Staged  by 

BOBBY  CONNOLLY 


who  staged  "Good  News,”  "Follow  Thru,”  "Flyin’  High,”  "Take 
A Chance”  and  all  the  Ziegfeld  Shows  for  the  last  seven  years. 


MUSIC  SUPERVISION  by  JAY  GORNEY 

Composer  of  " Americana,”  Earl  Carroll’s  " Sketch  Book” 
and  " Merry  Go  Round.” 

MUSIC  AND  LYRICS  by  Jay  Gorney  and  E.  Y.  Harburg 

Who  wrote  "Brother,  Can  You  Spare  a Dime,” 

" What  Wouldn’t  I Do  for  That  Man,”  "Isn’t  It  Heavenly” 
and  " A Girl  in  Your  Arms  is  Worth  Two  in  Your  Dreams.” 

ADDITIONAL  NUMBERS  by 

Herman  Hupfeld  Who  wrote" Let’s  Put  Out  the  Light  and  Go  to  Sleep,” 

" Sing  Something  Simple,”  and  "When  Yuba  Plays 
the  Tuba.” 

Sammy  Fain  . Who  wrote  "Was  That  the  Human  Thing  to  Do,” 

"You  Brought  a New  Kind  of  Love  to  Me,”  and 
"Let  a Smile  Be  Your  Umbrella.” 

A1  Siegel  . . Who  wrote  "Hey,  Hey,”  "Satan’s  Holiday  ” and 

"Get  Hot” 

MUSIC  NUMBERS: 

"DUSTY  SHOES”  by  Harburg  & Gorney.  Sung  by  Alexander  Gray. 

"I  TOOK  YOUR  PICTURE  OFF  THE  DRESSER”  by  A1  Siegel.  Sung  by  Lillian  Miles. 

"AH,  BUT  IS  IT  LOVE?”  by  Gorney  & Harburg.  Sung  by  John  Hundley. 

"MOONLIGHT  AND  PRETZELS”  by  Gorney  and  Harburg.  Sung  by  Stamm  & Carson. 

"BABY,  IN  YOUR  HAT”  by  Gorney  & Harburg.  Sung  by  Roger  Pryor. 

"LET’S  MAKE  LOVE  LIKE  THE  CROCODILES”  by  Gorney  & Harburg.  Sung  by  Roger  Pryor. 

"ARE  YOU  MAKING  ANY  MONEY.”  Words  and  Music  by  Herman  Hupfeld.  Sung  by 
Lillian  Miles. 

"THERE’S  A LITTLE  BIT  OF  YOU  IN  EVERY  LOVE  SONG.”  Music  by  Sammy  Fain. 
Words  by  E.  Y.  Harburg.  Sung  by  Roger  Pryor  and  Mary  Brian. 

"I  GOTTA  GET  UP  AND  GO  TO  WORK.”  Words  and  music  by  Herman  Hupfeld.  Sung 
by  Doris  Carson  and  Richard  Keene  and  company. 

Sets  by  WALTER  KELLER 
Unique  Lighting  Effects  by  KARL  FREUND 


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UNIVERSAL  WEEKLY 


July  15,  1933 


Pete  Harrison  says 


That  “THE  REBEL 99  has  “some  melodrama  in  it  that  is 


more  thrilling  than  that  seen  in  other 


pictures  for  some  time. 


9i 


HARRISON'S  Reports  of  July  I 
carries  an  enthusiastic  review  of 
"The  Rebel."  In  this  review,  he  says: 
"There  is  some  melodrama  in  it  that 
is  more  thrilling  than  that  seen  in 
other  pictures  for  some  time.  Tyro-I 
leans  are  shown  defending  theirl 
country  against  the  invaders  by  let-J 
ting  loose  dammed  rocks  on  theml 
down  the  mountainside,  timing  thej 
hurling  of  these  rocks  so  as  to  either 
fall  on  the  passing  soldiers  or  to 
block  exit  of  these  troops.  The  action 
unfolds  in  the  days  when  Napoleon 
invaded  Tyrol;  yet  the  picture  does 
not  convey  the  impression  of  being 
a costume  play  except  in  the  scenes 
where  Napoleon's  troops  are  seen  ini 
the  action.  There  is  sympathy  forfl 
Trenker,  who  takes  the  part  of  thel 
leader  of  the  rebels,  for  Napoleon's' 
soldiers  had  murdered  his  family  for| 


no  valid  reason.  One  feels  sympathy 
also  for  Vilma  Banky,  for  although 
she  is  the  daughter  of  the  magistrate, 
she  risks  even  her  life  to  give  the 
hero,  with  whom  she  is  in  love,  infor- 
mation about  the  invading  troops. 
The  scenes  in  which  the  hero  is  shown, 
disguised  as  a staff  officer,  attending 
the  ball  so  as  to  dance  with  the  hero- 
ine, are  extremely  suspensive;  one 
holds  his  breath  out  of  fear  lest  he  be 
detected  and  arrested. 

"The  picture  was  photographed  in 
the  Tyrolean  Alps,  and  shows  some 
very  beautiful  natural  scenery. 

"The  last  part  shows  the  Tyroleans 
battling  desperately  Napoleon's 
; troops  in  an  effort  to  drive  out  the 
invaders.  But  it  is  all  in  vain,  for  the 
invaders  are  too  many  for  them. 
"Good  for  the  entire  family." 


Karloff  Sign 
With  Univei > 
Return  Of 


<6 


//THE  MONSTER"  will  stalk  the 

1 


dark  passage  ways  and  village 
streets  of  Britain  again. 

Karloff,  leading  claimant  to  the 
crown  of  the  late  Lon  Chaney,  whe 
won  stardom  by  his  uncanny  per 
formance  as  the  man-made  monste 
of  "Frankenstein"  nearly  two  year 
ago,  has  signed  a new  contract  witl 
Universal  Pictures  Corp.  and  will  be 
starred  next  in  "The  Return  of  Frank 
enstein,"  Carl  Laemmle,  Jr.  has  an 
nounced. 

The  outstanding  delineator  of  gro 
tesque  and  weird  screen  character 
Karloff  returned  to  Hollywood 
month  ago  after  several  months  ii 
England  making  "The  Ghoul"  and  hi 
appearance  in  "The  Return  of  Frank 
enstein,"  will  be  his  first  on  the  Amer 
ican  screen  in  nearly  eight  months. 

Decision  to  make  a sequel  to  th« 


“FOUR  WISE  GIRLS 


THE  “FOUR  WISE  GIRLS ” Left  to  right:  Dorothy  Burgess , 
Mary  Carlisle,  Sally  O'Neill,  June  Knight.  Some  kidnappers! 


” Is  New  Title  Of 
“Lilies  of  Broadway"” 

^COUR  WISE  GIRLS"  has  just  been  selected  as  the 
" release  title  for  the  musical  play  by  William 
Hurlbut,  called  heretofore  in  the  studio  "Lilies  of 
Broadway."  It  will  mark  June  Knight's  debut  in  mov- 
ing pictures,  to  be  followed  shortly  by  the  role  she 
created  on  Broadway  in  "Take  A Chance,"  for  which 
she  is  flying  back  to  New  York  next  week. 

The  other  three  girls  in  support  of  this  great  box- 
office  title  are  Mary  Carlisle,  Dorothy  Burgess  and 
Sally  O'Neill.  The  balance  of  the  cast  includes  Neil 
Hamilton,  George  E.  Stone,  Virginia  Cherrill,  Berton 
Churchill,  Oscar  Apfel,  Richard  Carle,  Maude  Eburne, 
Arthur  Hoyt,  Eddie  Kane,  Rosita  Marstini,  Allan  Fox 
and  Ken  Howell.  Music  for  the  picture,  which  is  be- 
ing directed  by  E.  A.  Dupont,  was  written  by  Lynn 
Cowan.  Sam  A.  Jacobson  is  the  associate  producer 
in  charge. 


July  15,  1933 


lew  Contract 
l:  Will  Make 
ankenstein 99 


memorable  "Frankenstein"  with  Kar- 
loff playing  the  role  of  the  man 
created  by  science,  was  made  after 
Tom  Reed,  Universal  scenarist  found 
the  inspiration  for  a new  story  with 
even  greater  thrill  possibilities  than 
the  original,  in  a certain  chapter  of 
the  Mary  Shelley  horror  novel  written 
nearly  100  years  ago.  Reed  not  only 
wrote  the  original  screenplay  but 
also  continuity  and  dialogue  for  "The 
Return  of  Frankenstein"  and  if  pres- 
ent plans  carry,  Colin  Clive,  now 
back  in  London,  after  three  trips  to 
Hollywood,  will  cross  the  Atlantic 
again  to  play  Frankenstein,  the  scien- 
tist, which  he  created  on  the  screen. 
Whether  Mae  Clarke  and  John  Boles 
will  be  re-engaged  to  play  the  roles 
they  assumed  in  "Frankenstein"  has 
not  been  determined  by  Mr.  Laem- 
mle,  Jr. 


FEEtE  universal  weekly  - - _ El 9 

44 King  of  Jazz  99 Clicks 

Variety  Reports  First  Runs  of  Re-Juvenated  Universal 
Musical  Cleaning  up  in  Widely 
Separated  Situations 


PEW  pages  of  Variety  are  as  care- 
■ fully  read  by  exhibitors  as  those 
which  give  box-office  reports  on  new 
pictures  in  the  principal  cities  of  the 
United  States.  The  current  issue  of 
Variety,  out  on  Tuesday,  was  virtu- 
ally a press  book  for  "King  of  Jazz." 

For  instance,  in  Pittsburgh,  "King 
of  Jazz"  was  booked  into  the  Shea- 
Hyde  Fulton  Theatre."  Variety  says: 

"Another  re-issue  and  another  sur- 
prise click.  Sky-rocketting  house  to 
$4,700  in  spite  of  heat  and  lack  of 
cooling  system,  which  certainly  is  in- 
dicative of  something.  Pittsburgh 
had  two  surprises  this  week,  both  of 
them  musicals  and  both  of  them  re- 
issues. They  proved  the  biggest  kind 
of  surprises,  knocking  all  previous 
prognostications  into  cocked  hat. 

"The  Fulton  had  'King  of  Jazz,'  off 


to  a flying  start,  and  showing  signs  of 
hitting  above  $4,600,  a great  figure 
with  everything  considered,  while 
David  had  its  biggest  opening  day 
of  the  summer  with  'Sunny  Side  Up' 
— looks  like  a $3,300  week." 

Again  at  the  Grand  Theatre  in 
Cincinnati,  Variety  says  of  "King  of 
Jazz:" 

"Trade  on  opening  day  for  this 
musical  revival  was  best  theatre  reg- 
istered for  many  weeks  and  rush  con- 
tinued over  week-end.  Looks  like 
$2,800,  with  prospects  of  holding 
over  for  a second  week.  Front  flash 
an  artistic  pip." 

"In  San  Francisco  at  the  United 
Artists  Theatre,  revival  of  'King  of 
Jazz'  last  week  all  right  at  $7,500." 

"In  Detroit  at  the  Fisher,  'King  of 
Jazz'  okay  at  $5,500." 


WESTERN  UNION 


* + * 

Book  The  TOM  MIX  Pictures 


NL  PORTLAND  OREGON 

JUNE  15 

UNIVERSAL  PICTURES  CORP. 
NEW  YORK  CITY 

KING  OF  JAZZ  OPENING 
TODAY  THURSDAY  LIBERTY 
PORTLAND  TREMENDOUS 
STOP  RECEIPTS  MORE  THAN 
TRIPLED  AVERAGE  THURS- 
DAY PAST  SIX  MONTHS  STOP 
HOMER  GILT  GAVE  PICTURE 
SPECTACULAR  CAMPAIGN 
WITH  TYPICAL  HOLLYWOOD 
PREMIER  OPENING  AUDIENCE 
REACTION  MARVELOUS 
PRESS  AND  PUBLIC  ACCLAIM 
PICTURE  AS  GREATEST  OF 
ALL  MUSICALS 

REGARDS 

A J O’KEEFE 


NOW  is  the  time  to  book  Tom  Mix 
pictures.  The  kids  are  home  on 
vacation  and  father  always  did  like 
'em.  There  are  eight  Tom  Mix  pic- 
tures, and  any  one  of  them  is  worth 


playing  in  any  theatre,  and  worth 
playing  twice.  Several  have  played 
on  Broadway  and  they  are  the  only 
Tom  Mix  pictures  to  be  had  for  the 
millions  of  Tom  Mix  fans. 


khanto 

OF  THE  AIR. 

TOM  TYLER. 

(bt  Adventure  Picture 


IN  TWELVE  SMASHING  EPISODES 


UNIVERSAL'S  10-STAR 
MYSTERY  DRAMA 

+ 


LIONEL  ATW  I L L 
PAUL  LUKAS 
GLORIA  STUART 

EDWARD  ARNOLD  * ONSLOW  STEVENS 
WILLIAM  JANNEY  * RUSSELL  HOPTON 
ELIZABETH  PATTERSON  * MURIEL 
KIRKLAND  + JAMES  DURKIN 
in  a compelling  and  suspenseful  picture 
of  the  type  that  always  means  success  at 

the  box  office! 

+ 


Screenplay  by  William  Hurlburt.  Produced  by  Carl  Laemmle,  Jr.  Directed 
by  Kurt  Neumann.  Presented  by  Carl  Laemmle. 


DIRECTOR  of  the  FROTHY 
GIRLEY,  MUSICAL  HIT 


'^Highlights  in  Uniuersai's  no.  30 


NATURAL 
PRY  ICE 
foRMfS  IN 
IMPERIAL 
VALEEV, 

California 


JOHN  HIX 


July  15,  1933  = 

No.  3 0 of 
"Strange  As 
It  Seems"  con- 
tains an  unusual 
amount  of  inter- 
esting and  unbe- 
lievable shots 
compiled  by  Na- 
than Hahn  and 
Fairbanks  from 
the  famous  news- 
paper cartoon  by 
John  Hix.  It  is 
graphically  de- 
scribed as  usual 
by  Gayne  Wit- 
man.  It  starts  off 
with  an  interest- 
ing man  who  is 
upholding  a fam- 
ily tradition. 

I.For  60  years 
various  mem- 
bers of  the 
family  of 
Charles  Gable- 
man  have  held 
important  of- 
fices in  Wav- 
e r I y,  Ohio. 

They  have  also 
been  the  town's 
newsboys.  Ga- 
bleman  is  now 
both  the  May- 
s’.' and  the 
newsboy,  the 
newsboy  part 
being  perhaps 
the  most  im- 
portant with 
over  800  de- 
liveries to  be 
made  every 
day. 

2.  The  sacred  bull 
of  Japan 
draws  thou- 
sands of  people 
from  all  parts 
of  the  country 
every  day.  It 
is  said  to  have  strange  healing  properties  so  that  when 
an  afflicted  part  is  toughed  by  the  hand  which  rubbed 
the  sacred  bull,  a miraculous  cure  is  effected. 

3.  An  unusual  scene  of  the  home  life  of  the  octopus. 
Mama  octopus  standing  guard  over  the  millions  of 
eggs  from  which  will  presently  emerge  the  baby  oc- 
topii.  Her  sinuous  tentacles  weave  in  among  the  mass 
of  eggs  and  pluck  out  all  foreign  matter  or  egg  eating 
parasites.  A microscopic  view  is  shown  of  the  embryo 
octopus  inside  the  egg. 

4.  In  Imperial  Valley,  California,  where  100  degrees  in 
in  the  shade  is  nothing  unusual,  a natural  well  of  dry 
ice  freezes  any  object  brought  near  it.  Its  normal 


= 23 

temperature  is 
I I 0 degrees 
below  zero. 

5.  The  first  pic- 
tures ever  tak- 
en of  the  Hopi 
Indians  as  they 
perform  their 
secret  rites  in 
an  under- 
ground cham- 
ber in  the  re- 
gion of  the 
Grand  Canyon 
of  the  Colora- 
do, include 
some  remark- 
able views  of 
the  Canyon  it- 
self. The  walls 
of  the  Canyon 
were  formed 
by  a river 
never  on  a 
higher  level 
than  it  is  now, 
the  Colorado. 
The  river  never 
eats  its  way 
any  lower  be- 
cause that  part 
of  the  U.  S.  is 
constantly 
pushing  up- 
ward. 

6.  The  Yucca 
plant,  a hardy 
form  of  cactus 
of  our  own 
western  des- 
erts, depends 
for  its  propa- 
gation on  a 
tiny  white 
moth.  The 
moth  cannot 
live  without 
the  plant. 

7.  T h e horned 
toad  about 
whose  longev- 
ity fabulous 

tales  are  supported  by  facts,  is  shown  as  it  is  being 
hermitically  sealed  in  a brick  mortar.  Ninety  days  later, 
the  brick  is  broken  open,  and  Mr.  Toad  hops  out,  ap- 
parently none  the  worse  for  its  imprisonment. 

8.  Mexico,  land  of  queer  foods,  has  one  very  popular  del- 
icacy which  is  cut  from  the  heart  of  a form  of  Mexican 
cactus — soft  little  worms  very  much  like  a denuded 
American  caterpiller.  These  worms  are  cooked  in  oil, 
done  up  in  little  packages  and  sold. 

9.  Arthur  Hubell,  an  Oklahoma  City  youth,  can  expand 
his  waist  full  40  inches  without  any  discomfort  by  the 
simple  expedient  of  inserting  the  tube  of  an  auto  pump 
into  his  mouth  and  having  himself  pumped  up. 


UNIVERSAL  WEEKLY 


V r\\ 

CfM.ES  6AEIEMAN 
is  TrtE  MAYOR 
AN0  TriE  NEWS 80V 
Of  WAVERLV, 
OHIO  .... 


COLORAOO  RIVER  ** 

WHICH  CUT  Trit  6RA.N0  CANHON 
WAS  NBJER  ON  A HIGHER  LEUEL 
A THAN  \T  IS  NOW  . . . 


■gefotfe  ano  AfTer  / 

ARTHUR  rtumu , 
Oklahoma  Ciitf , 
CAN  ERRAND  Hi«S  wAlsT 
H-O  INCHES 
-gy  pumping 
HIMSELF 
fULl  OF 


THE 

NUCCA 

DEPENDS 

Tiny 
for 

existence 


Ano  the 
MoTR  C OULO 

not  live  without 

THE  PLANT.  . . 


John  Hix , creator  of  “STRANGE  AS  IT  SEEMS ” 
draws  the  illustration  for  No.  30.  It  can  be  had 
for  your  lobby , from  the  Supply  Department. 


UNIVERSAL’S 

MARVELOUS 

TWO-REEL 

SPECIAL! 

• 

Edited  by  Allyn  Butterfield. 
Highlighted  by  the  voice  of 

GRAHAM  McNAMEE. 


to 


IN  SCREEN  THRILLS  I 


THE  very  tiptop  in  screen  thrills  has  at  last  been 
achieved!... No  person  anywhere  has  ever  seen  its 
equal ...  It  is  the  very  finest  collection  of  daring  and 
unique  shots  made,  sometimes  at  the  risk  of  life  and 
limb,  by  those  gay,  nervy,  ever-ready  musketeers 
of  the  motion  picture  business— the  newsreel  camera 
men.. .It  is  the  grandest  of  entertainment... It  is  all  true, 
real,  right  from  life  ...While  you  and  your  fans  sit 
safely  in  your  theatre,  you  will  view  events  which 
were  photographed  at  terrific  hazard  and  under  the 
most  trying  conditions. ..You  will  see  the  biggest  thrills 
in  modern  history  just  as  they  happened  — not  faked, 
but  so  real  as  to  bowl  you  over  ...  If  you  want  to  be 
in  first  on  probably  the  greatest  sensation  of  recent 
years,  get  an  early  booking  on  "The  World’s  Greatest 
Thrills"  and  then  advertise  it  for  all  you  are  worth! 


= UNIVERSAL  WEEKLY  . . ..  = July  15,  1933 

"Be  Mine  Tonight"  Keeps  Minn 

A!  Steffes  Putting  in  $30,0C] 
in  13th  Week  o 


96  : 

Real  Variety  of  Action 
Makes  Good  Western 

KING  of  the  ARENA 

UNIVERSAL  WESTERN 

Hollywood  Herald 

Ken  Maynard  has  delivered  here 
a western  that  combines  the  custom- 
ary hard-riding  melodrama  with  some 
Wild  West  Show  performances,  in- 
cluding bucking  bronchos,  roping 
stunts  and  hippodrome  races.  Ken 
has  learned  a lot  about  what  is  con- 
sidered standard  Western  entertain- 
ment, and  he  keeps  this  moving  con- 
sistently enough  to  make  it  register 
as  a very  good  Western. 

The  story  is  one  of  those  things 
about  Ken's  conflict  with  the  murder- 
ous gang  of  bank  robbers  known  as 
the  "Black  Death."  Ken  comes  back 
to  his  old  position  as  star  of  a Wild 
West  Show  while  still  serving  as  a 
"ranger"  because  he  suspects  that 
some  men  in  the  show  have  some- 
thing to  do  with  the  criminal  gang. 

Of  course,  there  is  the  charming 
young  lady,  Lucille  Browne  who  in- 
terests Ken,  and  finally  she  is  kid- 
napped and  he  has  to  rescue  her  in 
a grand  melodramatic  fight,  embel- 
lished with  hard  riding,  action,  a gun 
battle  in  the  mountain  pass  and  even 
an  airplane  that  uses  a machine  gun 
trying  to  kill  Ken.  As  an  added  touch, 
Ken  uses  the  slingshot  belonging  to 
his  young  buddy  to  shoot  some  nitro- 
glycerine at  the  airplane,  and  he 
makes  a perfect  bullseye — wh'ch  fin- 
ishes that ! 

The  house  in  the  woods  where  the 
leader  of  the  "Black  Death"  held 
forth  had  trick  compartments,  trap 
doors,  a periscope  and  a laboratory 
filled  with  high  explosives.  What 
more  could  anyone  ask  for  a spot  to 
stage  the  grand  knock-'em-down-and- 
drag-'em-out  fight  which  always 
properly  concludes  the  rescue  of  the 
fair  lady  in  a good  Western? 

Because  this  moves  away  from  the 
action  formula  of  cattle  thieves  and 
barroom  conspirators  who  work  for 
the  young  lady's  father,  and  becomes 
the  Wild  West  Show  offers  some 
good  entertaining  action,  this  rates 
much  better  as  a good  movie  than 
many  more  costly  production  that 
have  more  elaborate  sets,  production 
values  and  other  trimmings,  but  lack 
movement  and  basic  elements. 


WITH  two  houses  completing 
their  thirteenth  week  and  go- 
ing as  strong  as  ever,  "Be  Mine  To- 
night" is  more  and  more  the  sensa- 
tion of  the  year.  There  is  no  let-up 
in  the  business  of  Al  Steffes'  World 
Theatre  in  Minneapolis.  The  only  di- 
fficulty is  that  Minneapolis  is  getting 
pretty  hot.  This  theatre  always  closes 
in  the  summer.  With  the  proceeds  of 
this  run  and  the  promise  of  its  in- 
definite continuance,  Mr.  Steffes  de- 
cided to  keep  the  theatre  open  all 
summer  instead  of  closing  as  he  us- 
ually does  the  latter  part  of  June. 
With  this  decision,  he  bought  himself 
a $30,000  cooling  plant  and  is  right 
now  installing  it. 

There  is  no  telling  how  long  "Be 


Sterling  Holloway 

“HE  COULDN’T  TAKE  IT.” 


STERLING  KAY 

HOLLOWAY  DESLYS 


Among  the  most  consistently 
successful  show  fillers  of  last 
year  were  the  series  of  twenty- 
six  comedies  produced  by  War- 
ren Doane.  They  were  not  arty, 
they  were  not  over  people’s 
heads.  There  was  humor,  spice 
and  splendid  entertainment  in 
these — 

UNIVERSAL  REEL  COMEDIES 


Mine  Tonight"  will  run  in  Minneapo- 
lis, with  the  conditions  made  so  ideal- 
ly suited  to  it.  It  is  a certainty  that 
every  theatre-goer  in  Minneapolis 
will  have  seen  "Be  Mine  Tonight"  be- 
fore it  closes.  Many  of  them  have  al- 
ready seen  it  five  and  six  times. 

One  of  the  amusing  commentaries 
on  the  run  is  in  connection  with 
passes.  A lot  of  pains  was  taken  with 
these  passes  to  make  them  look  indi- 
vidual and  important.  They  were  all 
of  that.  Last  week,  after  seeing  the 
picture  five  and  six  times,  the  hold- 
ers of  these  passes  began  to  accuse 
Mr.  Steffes  of  holding  out  on  them 
by  keeping  "Be  Mine  Tongiht"  in  the 
theatre  so  long.  What  is  the  use  of 
a gold-plated  pass  in  a leather  case 


‘SCANDALS’  BIG 
IN  CLEVELAND 

CLEVELAND,  June  29. — George 
White's  "Scandals"  at  popular  prices 
coupled  with  "The  Cohens  and  the 
Kellys  in  Trouble"  culled  $18,000,  or 
more  than  four  times  average  busi- 
ness at  the  Hippodrome. 

“THE  COHENS  AND  THE  KEL- 
LYS IN  TROUBLE”  (Univ.) 
HIPPODROME— (3,800),  25c 
50c.  7 days.  Gross:  $18,000. 

(Average,  $4,000.) 


— 

From  the  Moti 


Four  Times 
Average  Business 


“COHENS”  AND 


July  15,  1933 


UNIVERSAL  WEEKLY 


27 


upolis  House  Open  All  Summer 

Zooling  Plant  in  World  Theatre 
Unprecedented  Run 

when  you  have  already  seen  the  pic-  is  still  packing  them  in,  also  in  its. 
ture  four  and  five  times?  thirteenth  week,  with  no  sign  of  any 

In  Los  Angeles,  the  Filmart  Theatre  letdown  whatever. 

'OUT  ALL  NIGHT,"  Great  Film 


SILSBEE  TEXAS 

UNIVERSAL  FILM  CO 

308  SOUTH  HARWOOD  DALLAS  TEXAS 

OUT  ALL  NIGHT  IS  TAILOR  MADE  FOR  ANY  THEATRE  IN 

ANY  TOWN  BETTER  THAN  NINE  OUT  OF  TEN  HIGH 

PRICED  SPECIALS  MORE  LAUGHS  THAN  ANY  HAROLD 

LLOYD  I HAVE  EVER  SEEN  AND  IVE  SEEN  THEM  ALL 

THANKS  FOR  THE  BEST  BOX  OFFICE  PICTURE  IVE 

RUN  IN  MANY  A MOON 

WALTER  STOEPPLEMAN  PALACE  THEATRE 


i Picture  Daily 


PORTLAND,  July  6.— "King  of 
Jazz"  at  the  Liberty  in  the  second 
week  had  an  intake  of  $3,000,  or 
$1,000  over  average.  Also  in  its  se- 
cond week  at  Hamrick's  Oriental"  Be 
Mine  Tonight"  grossed  $3,400,  or 
$1,100  over  average,  and  was  moved 
to  the  "Blue  Mouse"  and  continued 
for  a third  week's  run.  Other  houses 
were  average  and  under. 

Total  first  run  business  $16,200. 
Average  is  $15,300. 

Estimated  takings  for  the  week 
ending  June  30: 

“BE  MINE  TONIGHT” 

HAMRICK’S  ORIENTAL  — 
(2,040),  25c-35c,  2nd  week,  7 
days,  Gross:  $3,400.  (Average, 
$2,300.) 

“THE  LITTLE  GIANT”  (F.  N.) 

UNITED  ARTISTS— (945),  25c- 

35c-40c,  7 days.  Gross:  $5,000.  (Av- 
erage, $5,000.) 

“KING  OF  JAZZ”  (Univ.) 

LIBERTY— (1,800),  15c-25c, 
2nd  week,  7 days.  Gross:  $3,000. 
(Average,  $2,000.) 


“HE  COULDN’T  TAKE  IT.” 

Holloway’s  First 


DOROTHY  EDDIE 

WARD  NUGENT 


Now  comes  a new  star  in  the 
two-reel  comedy  field.  He  is 
Sterling  Holloway  of  the  sad 
sad  eyes  and  chysanthemum 
hair.  In  his  first  comedy,  “He 
Couldn’t  Take  It,”  he  is  sup- 
ported by  Dorothy  Ward,  Key 
Deslys  and  Eddie  Nugent.  It  is  a 

UNIVERSAL  REEL  COMEDY 


Universal  Praised 
for  Best  Record 

IN  this  reviving  period  of  moving 
pictures,  praise  such  as  Mrs.  Mc- 
Clure has  showered  upon  Universal 
is  sweet,  indeed. 

This  praise  is  contained  in  a letter 
to  Henry  Herbel,  manager  of  Uni- 
versal's Chicago  exchange,  and  con- 
gratulates Universal  upon  producing 
so  many  pictures  on  what  she  refers 
of  as  the  family  type.  Family  type 
pictures  are  going  to  be  mighty  pop- 
ular this  year,  as  a return  to  normalcy 
on  the  part  of  picture  producers. 
There  have  been  too  many  salacious 
dramas,  too  many  unrelieved  sex 
pictures,  and  too  much  sophistication 
in  the  films. 

Appended  to  Mrs.  McClure's  let- 
ter there  was  a list  comprising  the 
number  of  pictures  from  each  com- 
pany reviewed.  The  pictures  were 
made  by  nine  different  companies. 
Out  of  the  pictures  reviewed  from 
Universal,  exactly  fifty  percent  were 
classified  as  "for  the  family."...  No 
other  company  had  an  average  of 
above  33-1/3%,  and  one  of  them 
was  as  low  as  six  percent.  No  wonder 
Universal  is  to  be  congratulated. 
Here  is  Mrs.  McClure's  letter: 


THE  BETTER  FILM  COUNCIL  OF 
CHICAGO  AND  COOK  COUNTY 

June  29,  1933 

UNIVERSAL  PICTURES, 

CHICAGO. 

My  dear  Mr.  Herbel: 

Yesterday  at  the  Annual  Meeting 
of  the  Better  Films  Council  of  Chi- 
cago and  Cook  County  a report  was 
made  that  I thought  might  be  of  in- 
terest to  you  and  your  organization. 

Of  the  290  pictures  reviewed  by 
our  previewers  during  this  past  year 
twenty-six  were  Universal  produc- 
tions. Of  this  number  thirteen  were 
classed  as  Family  pictures.  Knowing 
that  we  are  particularly  concerned 
with  that  type  of  entertainment,  I 
wanted  to  pass  on  to  you  the  very 
great  appreciation  of  the  Better 
Films  Council  for  the  policy  of  Uni- 
versal Films  to  make  clean  entertain- 
ment for  the  family. 

We  shall  always  be  happy  to  as- 
sist you  in  any  way  that  we  can  and 
shall  wish  for  you  and  your  organi- 
zation a most  successful  production 
year,  which  I believe  is  just  ahead. 

Most  cordially, 

(Signed)  Mrs.  Richard  McClure, 
President. 


The  Sure-Fit 


Team  In  I 


Picture  Of  ri 


SUM 


SUMMER 


ZAfU 


e Box-Office 
h e Fu nniest 
heir  Career! 


VILLE 

m 


With  Una  Merkel,  Henry  Armetta, 
Berton  Churchill,  Warren  Hymer, 
George  Marion  . . . From  the  stage 
play  by  Daniel  Jarrett  and  John 
Golden.  Produced  by  Carl  Laem- 
mle,  Jr.  Directed  by  William  Wyler. 
Presented  by  Carl  Laemmle. 


A DIGEST  OF  THE  BEST  EXPLOITATION  IDEAS  OF  THE  WEEK 


Here  Comes  "Moonlight  and  Pretzels" 


Grand  For  Exploitation  and 
Stunning  Showmanship  l 


As  this  is  being  written  the  final  cutting 
is  being  given  to  Universal's  smash  musical 
production  "MOONLIGHT  and  PRETZELS." 
And  WHAT  a picture  that  is  going  to  be 
for  Showmen!  Tuned  right  to  the  minute — 
reaching  the  public  at  the  very  peak  of  the 
demand  for  musical's — containing  many 
novel  production  angles  that  will  make  the 
public  talk — packed  with  eye-appeal  anil 
ear-appeal  as  well- "MOONLIGHT  AND 
PRETZELS"  is  bound  to  be  the  summer's 
most  talked  about  release. 

So  we're  passing  on  to  you  a few  of  the 
high-spots  of  this  picture  so  that  you  can 
start  in  RIGHT  THIS  MINUTE  to  plan  your 
campaign  on  it  and  get  your  advance  work- 
ing for  you  at  once. 

The  CAST  is  made  up  of  STAGE  and 
RADIO  as  well  as  SCREEN  stars.  Look  it 
over:  Roger  Pryor  (he  starred  in  "Blessed 
Event"  to  the  stage);  Mary  Brian;  Leo  Ca- 
rillo  ( now  he's  famous  on  the  radio  as  well 
as  the  screen);  Lillian  Miles  (wait'll  you 
hear  her  sing  those  blues);  Herbert  Rawlin- 
son;  Alexander  Gray  (that  great  radio 
singer);  4 Eton  Boys;  Bernice  Clair;  Jack 
Denny  and  his  Waldorf-Astoria  Orchestra; 
Frank  and  Milt  Britton  orchestra  and  others 
which  lack  of  space  prevents  us  mentioning. 

IN  ADDITION  YOU  HAVE  50  OF 
NEW  YORK'S  MOST  BEAUTIFUL 


SHOW  GIRLS  PICKED  BY  FAMOUS 
ARTISTS  FROM  THE  OUTSTAND- 
ING MUSICAL  HITS  OF  THIS  SEA- 
SON. 

IN  ADDITION  YOU  HAVE  8 HIT 
SONGS  SPECIALLY  COMPOSED  FOR 
THIS  PICTURE— WRITTEN  BY  THE 
ACE  SUCCESS  SONGSTERS  OF 
TODAY  I 

NATIONWIDE  RADIO  NETWORKS 
ARE  ALREADY  BEGINNING  TO 
POPULARIZE  THESE  TUNES  FOR 
YOU  . . . “I’ve  Gotta  Get  Up  and  Go 
To  Work’’  (by  the  composers  of 
“Brother  Can  You  Spare  A Dime”), 
“Dusty  Shoes,”  “Ah,  But  Is  It  Love?” 
“Moonlight  and  Pretzels,”  “Are  You 
Makin’  Any  Money?”,  etc. 

There  will  be  nationwide  Mary  Brian  and 
Lillian  Miles  style  tie-ups  with  the  greatest 
department  stores;  Shirt,  hat  and  neckwear 
tie-ups  on  Pryor;  pretzel  and  beer  tie-ups; 
special  music  ballyhoos  and  a score  of  ex- 
ploitation angles  that  will  be  a cinch  to  put 
over.  We’ll  tell  you  more  later. 

Pencil  "MUSIC  AND  PRETZELS"  in  now 
for  some  of  your  famous  special  handling. 
It's  one  of  those  pictures  you’re  going  to 
"shoot  the  works"  on!  And  you're  going 
to  be  glad  you  did  ! 


JOE  WEIL 


3 OF  3 DOZEN  SACREMENTO  "BE  MINE"  WINDOWS 


'TMIMt  SO 


C.  Heaton,  of  the  Sierra  Theatre, 
Sacramento,  Calif.,  landed  three 
dozen  window  displays  for  his  cam- 
paign on  "Be  Mine  tonight."  Above 
are  reproduced  three  of  them.  Note 
the  use  of  poster  cut-outs  and  the 
cartoon  display  in  the  centre  window. 


"CLANCY"  CONTEST 
PEPS  ROXBURY  KIDDIES 

Using  three  publicity  mats,  Saul  Goldstein, 
manager,  printed  up  a special  contest  herald 
for  his  campaign  on  ''Clancy  of  the  Mounted," 
Adventure  serial,  playing  at  the  Ideal  Theatre, 
Roxbury,  Mass. 

Prizes  of  a pair  of  roller  skates,  a baseball 
and  a bat  and  free  tickets  to  the  theatre,  were 
offered  boys  and  girls  who  could  name  the  char- 
acters in  the  pictures  and  tell  the  episode  in 
which  the  action  took  place.  As  helpful  hints 
for  the  contestants,  Goldstein  listed  the  chapter 
titles  and  the  names  of  the  characters  in  the 
film. 


Poster  cut-outs  used  by  Abe  Cohen,  man- 
ager, for  his  "Fighting  President"  display  at 
the  Massena  Theatre,  Massena,  N.  Y.  Just 
a few  days  before  the  opening  Mrs.  Roose- 
velt stopped  off  for  a visit  in  Massena  and 
Cohen  covered  his  attraction  sign  with  a 
big  welcome  banner.  The  immense  popular- 
ity of  "The  Fighting  President"  makes  ex- 
ploitation easy  for  the  picture.  Smart  show- 
men everywhere  are  playing  up  this  timely 
feature  to  the  limit. 


#EHE  WEEKS 

WINNERS/ 


Once  more  we  present  a list  of  four  wide  awake 
managers  whose  work  in  exploiting  Universal  pic- 
tures has  won  them  UNIVERSAL  WEEKLY  CER- 
TIFICATES OF  MERIT.  Here  they  are: 

HERMAN  C.  BAMBERGER,  manager,  Taft's  Par- 
amount Theatre,  Middletown,  O.,  for  his  un- 
usual display  on  "The  Big  Cage." 

ARTHUR  FREUDENFELD,  manager  of  RKO  Down- 
town Theatre,  Detroit,  Mich.,  for  his  "hall  of 
mirrors"  lobby  on  "The  Kiss  Before  the  Mirror." 

HOMER  GILL,  manager  of  the  Liberty  Theatre, 
Portland,  Ore.,  for  an  exceptional  campaign 
on  "The  King  of  Jazz." 

AL  HARRIS,  manager  of  the  Avalon  Theatre, 
Olympia,  Washington,  for  very  successful  ex- 
ploitation of  "Be  Mine  Tonight." 

Congratulations,  menl  Your  certificates  are  in 
the  mail  1 


July  15,  I<m  - — UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTIONS  —31 

SICCARDI  STEPS  OUT  ON  "BE  MINE"  CAMPAIGN 
FOR  HOLD-OUT  OPENING  AT  LIBERTY,  PLAINFIELD 


Attractive  front  display  used  by  Sherrill  Cohen,  manager  of  the  Tremont 
Theatre,  Boston,  Mass.,  for  the  engagement  of  “ Be  Mine  Tonight .” 


SOBLER'S  "BE  MINE"  CAMPAIGN  CASHES  IN 
ON  THREE  SANTA  BARBARA  CONVENTIONS 


DY  boosting  his  campaign  budget  for  news- 
papers and  direct  mailing,  Joseph  Sic- 
cardi,  manager  of  the  Liberty  Theatre, 
Plainfield,  N.  J.,  put  over  an  attention-get- 
ting campaign  on  "BE  MINE  TONIGHT" 
that  resulted  in  a hold-out  opening  and  fine 
business  for  the  week,  despite  the  intoler- 
able hot  weather. 

Post  cards  reached  every  one  of  the  ten 
thousand  homes  listed  in  the  phone  book 
well  in  advance  of  the  opening.  This  was 
followed  with  a house  to  house  distribution 
of  five  thousand  heralds  made  by  Boy 
Scout  troop  leaders  on  bicycles. 

German,  Polish  and  Italian  organizations 
were  reached  through  foreign  language 
newspapers  and  special  letters  to  the  mem- 
bers. Music  and  social  clubs  and  fraternal 
organizations  were  circularized  with  a letter. 

The  posting  of  24  sheets,  3 sheets  and 
window  cards  and  the  placing  of  several 
special  window  displays,  completed  the 
campaign.  Albert  S.  Nathan,  Universal  ex- 
ploiteer,  assisted  Siccardi  on  the  exploitation. 


SOLD  PLAINFIELD  ! 


A neat  three  column  by  nine  inch 
display.  One  of  the  series  of  large 
space  newspaper  ads  used  by  Joseph 
Siccardi  in  his  “ Be  Mine  Tonight 
campaign  at  the  Liberty  Theatre, 
Plainfield,  I\.  J. 


BEN  SOBLER,  manager  of  the  California 
Theatre,  Santa  Barbara,  Calif.,  took  good 
advantage  of  three  conventions  held  during 
his  run  of  "BE  MINE  TONIGHT." 

On  his  opening  day  the  town  started 
their  celebration  of  Fleet  Week,  during 
which  they  entertained  10,000  sailors  and 
officers.  An  arrangement  made  through  the 
Chamber  of  Commerce  resulted  in  an  an- 
nouncement to  the  sailors  of  additional 
shore  leave  privileges  for  those  men  who 
wished  to  attend  Sobler's  Navy  Midnight 
Matinee. 

Announcements  of  the  engagement  were 
made  at  all  sessions  of  the  district  conven- 
tion of  the  Lions  Club  as  well  as  at  the 
sessions  of  the  convention  being  held  by 
the  District  Attorneys  of  California. 

Word  of  mouth  advertising  was  started 
with  a morning  preview  the  day  before  the 
opening.  This  was  attended  by  local  music 
leaders  and  other  prominent  persons.  Sta- 
tion KDB  broadcast  the  hit  song,  "Tell  Me 
Tonight,"  daily  for  a week  in  advance  of 
the  opening.  The  number  was  preceded  by 
an  announcement  of  the  engagement  at  the 
California  Theatre  of  "BE  MINE  TONIGHT." 
Sobler  also  broadcast  the  song  from  his 
lobby  in  advance  and  during  the  run. 


The  mailing  of  letters  to  music  lovers,  the 
distribution  of  several  thousand  heralds,  and 
a score  of  window  displays  on  the  music, 
completed  the  campaign.  Ben  Westland. 
Universal  exploiteer,  assisted. 


Entertainment  Insurance 
Policy  For  "Be  Mine" 

Providing  entertainment  insurance  to  a 
selected  list  of  patrons  in  each  town  proved 
a seat-selling  idea  for  H.  A.  McClure,  dis- 
trict manager  for  Fox  Theatres  in  Kansas, 
in  his  circuit  campaign  for  "BE  MINE  TO- 
NIGHT." 

The  stunt  was  a variation  of  the  money 
back  guarantee,  but  was  handled  in  such  a 
way  that  it  roused  enthusiastic  interest  in 
every  one  of  the  fourteen  openings  on  which 
it  was  used.  Attached  to  each  letter  was  a 
coupon,  printed  on  "bank  note"  paper,  in- 
suring the  holder  against  wasting  his  money 
on  poor  entertainment.  Box-offices  were  kept 
open  until  after  the  last  show  so  that  any 
patron  who  so  desired,  could  take  advan- 
tage of  the  insurance  and  get  his  money 
back.  McClure  did  not  have  to  redeem  a 
single  coupon! 


BEST  ADS  OF  THE  WEEK 


ibsoUM*  i 


INDUSTRIAL  EXPOSITION 


$ TODAY ! 


IRST  SEATTLE  SHOWING 


■ OtUUd. 


WINGS  OVf*  ANOIS 


LAST  TIMES  TODAY 

8ohe  Daniels  in  "The  Cocktail  Hour" 

STARTS  FRIDAY! 


BLUE  MOUSE 


He’s  Here 
Again  . . . 


MOVED  HERE  FROM  I 
THE  ORIENTAL  . . TO  I 
CONTINUE  A R EC- 1 
ORD  RUN  THAT  HASl 
k ALL  PORTLAND 
1 EXCITED!  { 

} 3o  BIC  WEEK! 


IPTE/V-C 

UstT'n^'cnteT'i 

u.ori'1'  ^guCus'C- 
GlTv  er>t'Tcb, 


THE  GREATEST  AND 
MOST  BEAUTIFUL 
MUSICAL  FILM  EVER 
. PRODUCED 


CONTINUOUS 


BING  CROSBY 

KJLES  PALL  WHITEMAN 

1 JEANIE  LANG 
MCKaftM  JEANETTE  L0FF 

'LWBfc  5LIM  SUMMERVILLE  , 


NANCY  CARROLL 
PAUL  LUKAS 
CLORIA  STUART 
FRANK  MORCAN 


19™  AND 
CHESTS* 


1*j 

jf  TODAY 

jA  didhetkiu 

He  Saw  in  the  Mirror  1 

i the  Lie  His  Wife  Had  Lived  ! 

• 

of  Exqaiiitc 

1 R»di»ni  With  Ln-e**., 

for  Other  'fro  ’ » 

(I.)  Playing  up  Banky  and  spectacle  in  2 columns  x 8^/2"  from  Amambra,  Milwaukee.  (2.)  Strong  two  column  x 5"  from  Filmarte, 
Los  Angeles.  (3.)  Cartoon  treatment  in  2 columns  x 5"  from  Palace,  Cleveland.  (4.)  Liberty,  Seattle  sells  Mix  big  in  2 columns  x 
10".  (5.)  Smash  opening  announcement  in  2 columns  x 15"  from  State,  Spokane,  Wash.  (6.)  New  Roxy,  Seattle  uses  title  hot-spot 
in  2 columns  x 10".  (7.)  Third  week  ad  in  double  column  x 5^/2"  from  Aldine,  Philadelphia.  (8.)  Attractive  2 column  x 8"  ad  from 
Blue  Mouse,  Portland  featuring  a third  week  hold  over.  (9.)  Three  column  x 8"  from  Lyceum,  Minneapolis.  (10.)  United  Artists, 
San  Francisco  announcement  of  the  return  of  the  King  of  Musicals  in  2 columns  x 12". 


"This  picture  is  worth  seeing  twice,”  says 
Nancy  Lee  in  the  Milwaukee  Journal.  "It  has 
romance  of  a high  type;  it  brims  with  action. 
It  has  a story  . . . The  scenes  have  some  of  the 
year's  supreme  camera  triumphs  ...  It  is 
what  they  call  a 'natural'  in  the  theatre.” 

© 

With  VILMA  BANKY,  Victor  Varconi.  Directed  by  Edwin 
Knopf  and  Luis  Trenker.  Presented  by  Carl  Laemmle. 
A UNIVERSAL  SPECIAL 


Pete 
Harrison 
says: 
"Thrilling 
— Unusual 
— good  for 
the  entire 
family !" 


From 


UNIVERSAL  PICTURES  CORP. 

730  FIFTH  AVENUE 
NEW  YORK  CITY 


Major  Ernst  Udet, 


German  war  ace  and  fearless  hero  of  the 
skies,  whose  daring  and  breath-taking 
stunts  are  just  one  thrilling  part  of  the 
dramatic  picture — 


S.  O.  S.  ICEBERG 


Printed  in  U.  S.  A. 


GATHER 

■ I I E 


WAY 


Picture  Daily 


LUCKY  RABBIT 


2 - - ~ E UNIVERSAL  WEEKLY  : ■ = Jan.  13.  1934 

UNIVERSAL 

No.  755  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

An  old  time  exhibitor  has  written  me  a letter  which  is 
worth  passing  along. 

It  contains  some  thoughts  worth  repeating  — worth 
thinking  about.  He  writes: 

"I  once  read  a story  written  by  Fannie  Hurst  in  which 
she  described  what  a bottle  of  milk  meant  to  a hungry 
woman.  The  woman  looked  at  the  bottle  full  of  milk  and 
it  gave  her  courage.  Why?  Because  it  was  so  'there/  as  the 
author  described  it. 

"I  feel  that  way  about  Universal.  It  is  so  THERE. 

"In  other  words,  it  is  so  sure,  so  reliable,  so  full  of  sus- 
tenance for  my  theatre,  so  dependable,  so  damned  capable 
and  reliable. 

"There  have  been  times  when  you  released  pictures 
which  I did  not  like,  pictures  on  which  I lost  my  shirt.  At 
such  times  I found  myself  boiling  mad  at  Universal.  But  as 
I look  back  over  a long  period  of  years,  I recall  that  such 
pictures  were  in  the  very  small  minority. 

"A  careful  check-back  shows  me  that  Universal  has 
come  to  my  rescue  more  than  any  other  company  ever  has. 

Just  when  I was  the  most  depressed,  out  would  pop  some 
Universal  production  which  would  fairly  lift  me  up  by  my 
boot-straps. 


Jan.  13,  1934  = UNIVERSAL  WEEKLY  — ^ 3 

S SO  "THERE" 

'This  happens  now  and  then  with  every  producing  com- 
pany, but  it  happens  so  much  more  often  with  Universal 

that  I find  I am  amazed  that  everybody  doesn't  know  it. 

"No  producing  company  has  had  such  a long  record  of 
good  performance.  I don't  say  great  performance.  I say 
good  performance.  Others  have  had  periods  of  two,  three 
or  even  five  years  of  being  good,  but  Universal's  average 
is  easily  the  best  in  the  world  of  motion  pictures.  They 
have  gone  up  and  down  like  rockets. 

"But  Universal  has  been  so  THERE  all  the  time,  year 
after  year  after  year. 

"You  have  been  the  life-saving  bottle  of  milk  for  thou- 
sands of  theatres.  You  have  done  a remarkable  job  because 
it  has  been  carried  over  such  a very,  very  long  number  of 
years. 

"I  stretch  myself  to  pay  you  more  than  I pay  others. 
That  is  the  only  way  I know  how  to  give  a practical  proof 
of  my  appreciation." 

1 thanked  the  gentleman  for  writing,  because  his  letter 
is  the  best  dividend  I have  received  since  the  depression. 


uke  rr  i 


WHAT  a title  for  a showman 
to  play  with  ! . . . and  what  a 
picture ! . . . It's  the  snappiest  screen 
show  that's  come  out  of  Hollywood 
in  months  ...  A down-to-earth 
story  with  up-in-the-sky  embellish- 
ments!... Girls  and  gags  and  whirl- 
igigs — all  a colorful  part  of  the 
human  drama  of  the  romance 
between  a wise-cracking  insurance 
salesman  and  his  night-club-hostess 
sweetie  — with  EVERYTHING 
added  to  make  it  bang-up  BOX- 
OFFICE  ENTERTAINMENT. 


SINGING! 

DANCING! 

WHOOPEE! 


HAT  WAY 


Starring 

GLORIA  STUART 

and 

ROGER  PRYOR 

(of  "Moonlight  and  Pretzels"  fame),  with 

MARIAN  MARSH 

Shirley  Grey,  Onslow  Stevens,  Lucille  Gleason,  Mickey 
Rooney,  Eddie  Gribbon,  Merna  Kennedy,  Mae  Busch. 
Story  by  Harry  Sauber.  Screenplay  by  Chandler 
Sprague  and  Joseph  Santley.  Dances  staged  by  Max 
Scheck.  Songs  by  Conrad,  Mitchell  and  Gottler. 
Directed  by  Harry  Lachman. 

A Stanley  Bergerman  Production 
— Another  success  from 

UNIVERSAL 

DRAMA ! 
ROMANCE ! 
COMEDY! 


"Universal  can  take  a bow 
for  'Bombay  Mail/  It  is 
good,  clean,  interesting 
entertainment." 

— Billboard 


EDMU N D 

LOWE 


LVL 


BOMB 
MAI 


With  Ralph  Forbes, 
Shirley  Grey,  Hedda 
Hopper,  Onslow  Ste- 
vens, Tom  Moore,  John 
Wray,  Brandon  Hurst. 
Screenplay  by  Tom 
Reed  from  his  novel 
by  L.  G.  Blochman. 
Produced  by  Carl 
Laemmle,  Jr.  Directed 
by  Edwin  L.  Marin. 
Presented  by  Carl 
Laemmle. 


12 


UNIVERSAL  WEEKLY 


Jan.  13,  1934 


UNIVERSAL  STUDIOS  REOPEN  IN 


ON  Monday,  Carl  Laemmle, 
Jr.,  postponing  his  trip  for 
several  weeks,  announced  the 
cast  of  "The  Countess  of  Monte 
Cristo."  This  is  the  first  produc- 
tion to  go  into  work  at  the  stu- 
dios of  Universal  City  which  re- 
opened yesterday.  The  cast  an- 
nounced is  an  all-star  aggrega- 
tion, assembled  by  Stanley  Ber- 
german,  who  will  supervise,  and 
Karl  Freund,  who  will  direct. 
Gene  Lewis,  who  wrote  the  dia- 
logue for  "I  Like  It  That  Way" 
has  written  the  dialogue  for 
'The  Countess  of  Monte  Cristo" 
and  will  also  direct  the  dialogue 
scenes. 


Fay  Wray,  Paul  Luk, 
Star  Cast  of  "Count< 
First  Picture  To  G< 
Half  Of  The  1933 


The  cast  includes  Fay  Wray, 
Paul  Lukas,  Roger  Pryor,  Patsy 
Kelly,  Robert  McWade,  John 
Sheehan,  Reginald  Owen  and 
Ellallee  Ruby.  Ellallee  Ruby 
is  a newcomer  to  the  screen  and 
this  is  her  first  picture.  She  was 
discovered  in  New  York  by  Carl 


SAN  FRANCISCO  HAI 


In  the  Chronicle  by  Geo.  C.  Warren 


Fay  Wray  and  Nils  Aslher  in  a tense  scene  from 
“ Madame  Spy.'”  This  stirring  drama  of  interna- 
tional conflicts  tcill  open  at  the  Roxy  Theatre  on 
Fein  nary  9th  as  the  fourth  of  a quartette  of  Uni- 
versal knock-out  pictures.  So  splendid  is  the  work 
of  Fay  W ray  that  she  has  been  selected  to  play  the 
name  part  in  another  Continental  production.  This 
time  it  is  “ The  Countess  of  Monte  Cristo.” 


“/COUNSELLOR  AT  LAW,” 
the  fine  play  by  Elmer 
Rice,  has  reached  the  screen  as 
a more  exciting  story  than  it 
was  on  the  stage,  where  the 
comedy  was  emphasized.  John 
Barrymore  is  starred  in  the  pic- 
ture at  the  Golden  Gate  Theatre, 
playing  George  Simon,  the  East 
Side  lad  who  has  reached  the 
heights  as  a lawyer. 


William  Wyler,  who  directed 
the  picture,  has  given  the  bustle 
of  the  offices  of  a busy  man  with 
fine  effect,  and  has  made  an  in- 
telligent, quick  moving  story  in 
which  some  of  the  minor  ele- 
ments of  the  play  have  been 
omitted.  Elmer  Rice,  who  wrote 
the  play,  also  prepared  the 
screen  drama,  which  therefore 
carries  out  his  ideas  perfectly. 


+ + + 


Motion  Picture  Says  * ‘‘Counsellor 
At  Law ” Is  Grand  Picture  — 
Sure  To  Enjoy  It  — Well  Acted 


THEY  shof  the  stage  play,  literally, 
word  for  word,  scene  as  faithfully  as 
Ihe  camera  could  do  so.  It  was  a good 
play.  It's  a grand  picture.  You  are 
caught  up  into  the  busy,  exciting,  vio- 
lent turmoil  of  the  law  offices  of  a firm 
of  sensational  trial  attorneys  whose  cli- 
ents are  colorful  criminals  of  both  sexes. 

John  Barrymore's  performance  of  the 
flashy  lawyer,  who  slavishly  worships  a 
contemptuous  wife  (Doris  Kenyon),  is 


only  one  of  the  reasons  for  seeing  this 
picture.  With  nothing  spectacular  to  say 
or  do,  Bebe  Daniels,  as  the  confidential 
secretary,  makes  herself  felt  and  remem- 
bered. Isabel  Jewell  almost  steals  the 
picture  as  the  blonde  telephone  girl. 

The  pace  is  breathless,  the  story  is 
caught  up  and  passed  rapidly  from 
character  to  character,  leaving  one  at 
the  end  regretful  that  there  is  not  to  be 
any  more.  You'll  enjoy  this,  no  matter 
what  your  age,  sex,  or  tastes.  (Universal) 


BEBE  DANIELS  OPPOSITE 

Bebe  Daniels  plays  the  sec- 
retary, who  is  secretly  in  love 
with  Simon.  The  performance 
is  an  excellent  one,  subdued, 
emotional,  interesting.  Doris 
Kenyon  is  the  wife,  a woman 
cold  in  temperament,  who  mar- 
ried Simon  for  his  money,  and 
whose  children  by  her  former 
husband  treat  their  stepfather 
with  contemptuous  indifference. 

Isabel  Jewell  gives  a fine  im- 
personation of  the  telephone 
girl,  a talkative,  saucy,  compe- 
tent employe,  quick  with  retort 
and  quite  able  to  take  care  of 
herself.  Melvyn  Douglas,  who 
has  not  been  seen  in  the  screen 
in  many  months,  spent  on  a tour 
of  the  world  with  his  wife,  Hel- 
en Gahagan,  plays  the  lover  of 
Mrs.  Simon  and  offers  a fine  per- 
formance of  the  part. 

There  are  good  bits  by  Thel- 
ma Todd,  Mayo  Methot,  Marvin 
Kline,  Angela  Jacobs,  Vincent 
Sherman  and  others. 


Jan.  13,  1934 


UNIVERSAL  WEEKLY 


13 


iURGE  OF  PRODUCTION  ACTIVITY 


ind  Roger  Pryor  in  All 
: of  Monte  Cristo,"  the 
lito  Production  On  Last 
'34  Universal  Schedule 

Laemmle,  who  had  a test  made  of  her 
and  sent  her  to  the  coast  several 
months  ago. 

In  order,  and  as  rapidly  as  possible, 
the  following  pictures  go  into  produc- 
tion: Lew  Ayres  in  "If  I Were  Rich" 
by  William  Anthony  McGuire,  di- 
rected by  Edward  Ludwig;  Gloria 

* 


Stuart  in  Edna  Ferber's  "Glamour," 
a B.  F.  Zeidman  production,  to  be  di- 
rected by  Director  William  Wyler; 
"United  Press"  or  "American  Scot- 
land Yard,"  by  Courtney  Terrett, 
starring  Edmund  Lowe;  "The  Human 
Side"  by  Christine  Ames;  "Little 
Man,  What  Naw?"  by  Hans  Fallada 
starring  Margaret  Sullavan  and  Doug- 
las Montgomery,  a Frank  Borzage 
production;  " Elizabeth  and  Mary" 
which  Lowell  Sherman  will  direct  and 
in  which  he  will  star;  "Today  We 
Live"  by  Edward  Sloman,  which  Slo- 
man  himself  will  direct;  and  Chester 
Morris  in  "The  Practical  Joker"  by 
William  Anthony  McGuire. 

* + 


"COUNSELLOR  AT  LAW” 


In  the  Examiner 

ELMER  RICE  wrote  his  own  screen 
adaptation  of  his  stage  success, 
“Counsellor  at  Law.”  Which  accounts 
for  the  fact  that  the  story  has  been 
kept  intact,  and  that  the  celluloid 
presentation  follows  that  of  the  orig- 
inal. Even  the  camera  fails  to  stray 
outside  of  the  busy  law  offices  of 
George  Simon.  The  differences  in  de- 
tail are  revealed  in  direction  and  in  the 
leading  character  of  George  Simon,  as 
impersonated  by  John  Barrymore. 

This  Rice  play  should  pack  the 
Golden  Gate  throughout  the  week.  It 
is  excellent  entertainment.  Director 
Wyler  of  Universal  has  set  it  at  a 
brisk  tempo.  It  is  well  cast  and  ex- 
cellently acted. 

San  Eranciscans  had  the  opportun- 
ity to  see  both  Otto  Kruger  and  Noel 
Madison  interpret  the  Simon  role 
when  “Counsellor  at  Law”  packed  the 
Alcazar  during  its  first  and  return  en- 
gagements. So  it  was  especially  inter- 
esting to  see  what  John  Barrymore 
does  with  it. 

He  gives  a magnificent  performance 
which  surpasses  in  technic  the  acting 
of  Kruger  and  Madison. 

His  nervous  temperament  is  sug- 
gested in  movement,  gesture  and  gait, 
in  his  emotional  outbursts.  His  lack 
of  background  is  revealed  in  his 
speech,  in  his  occasional  crude  man- 
ner and  brusqueness.  His  kind-heart- 
edness and  loyalty  in  the  quick 
warmth  of  his  response  to  old  friends 
in  need.  But  not  until  his  heart  is 
chilled  with  the  shock  of  his  wife's 
infidelity,  does  he  become  superbly 
eloquent  in  a silence  that  breeds 


by  Ada  Hanifin 

thoughts  of  suicide.  It  is  when  he  is 
at  the  switchboard  after  his  employes 
have  gone  for  the  night. 

Bebe  Daniels  as  the  secretary,  si- 
lently in  love  with  the  lawyer,  gives 
an  impressive  restrained  performance. 
Passive  as  is  the  role,  she  conveys 
emotion  and  understanding,  and  wins 
the  sympathy  of  the  audience. 


Beautiful  Gloria  Stuart,  co-starring 
with  Roger  Pryor  in  “I  Like  It  That 
Way,”  has  just  completed  the  fif- 
teenth leading  role  in  a screen  life 
of  less  than  two  years.  It  is  an  as- 
tounding record  and  a marvelous 
tribute  to  her  talent,  beauty  and  en- 
durance. Gloria  Stuart  will  be  star- 
red next  in  Edna  Ferber's  “Gla- 
mour,” ivhich  will  be  made  at  Uni- 
versal City  as  a B.  F.  Zeidman  pro- 
duction. 


* * * 

Silver  Screen  Says  Excellent 


Rating : Amusing,  Dramatic 

JOHN  BARRYMORE'S  most  vivid 
^and  brilliant  performance — and  you 
mustn  t miss  it.  Indeed,  John  must 
have  liked  this  role  of  a clever  lawyer, 
for  he  puts  his  whole  heart  and  soul 
into  it.  The  entire  action  of  the  pic- 
ture takes  place  in  the  Empire  Sta+e' 
Building.  All  the  characters  are  every- 
day people  you'd  find  in  a law  office 
if  you  went  into  one  today. 

John,  a successful  and  brilliant  law- 
yer, who  has  worked  his  way  from  the 
sidewalks  of  the  Bronx  to  the  top  of 
his  profession,  is  beset  by  every  kind 
of  amusing,  thrilling  and  tragic  sit- 
uation as  he  sits  there  behind  his 
desk.  But,  so  adept  at  solving  the 
problems  of  others,  he  fails  complete- 
ly when  it  comes  to  solving  his  own 


, Tragic— and  Excellent,  Too 

and  attempts  suicide  when  he  learns 
that  his  social  register  wife  has  left 
for  Europe  with  a wealthy  clubman. 
But  Bebe  Daniels,  his  long-suffering 
and  patient  secretary,  saves  him  just 
in  time — the  phone  rings — and  John 
is  once  more  the  clever  Counsellor  at 
Low,  ruling  the  destinies  of  people. 

There  is  a swell  cast  of  "type" 
people,  with  most  of  the  honors  go- 
ing to  Isabel  Jewell  as  the  fast-talk- 
ing telephone  girl,  and  Clara  Langs- 
ner  as  John's  broken-English  "Bronx" 
mother.  Doris  Kenyon  plays  the  cold, 
brittle,  society  wife  and  Melvyn  Doug- 
las plays  her  lover.  A magnificent  pic- 
ture which  will  not  fail  to  hold  you 
thrilled  and  interested  to  the  final 
fade-out.  (Universal) 


B.  F.  Zeidman 
Production 
with 


JOHN  BOLES 
GLORIA  STUART 

Morgan  Farley,  Ruth  Hall,  Albert  Conti, 
Dorothy  Peterson,  Edmund  Breese,  Rich- 
ard Carle,  Lucille  Gleason,  Mae  Busch, 
Jimmy  Butler.  Story  by  Paul  Gangelin, 
Presented  by  CARL  LAEMMLE. 
Directed  by 

VICTOR  SCHERTZINGER 


AS  ONE  SHOWMAN* 
SAYS  TO  ANOTHER 


*( Excerpts  of  letter  to  Mr . Harry 
Arthur,  of  F.  & M.  Stage  Shows, 

Inc.,  Roxy  Theatre,  N.Y.,  etc.  from 
Marco,  of  Fanchon  & Marco ) : 

"I  am  positive  it  will  be  one 
of  the  best  box-office  pic- 
tures Universal  has  made 
this  year.  It  is  worth  heavy 
exploitation  and  advertis- 
ing campaigns  because  of  its 
production  values,excellent 
cast,  novelty  of  story  twist, 
musical  angle  and  title, 
'Beloved,'  which  is  great." 


"Thrilling  Air  Stunts, 
Climax  Give  It  High 
Rating;  Good  Cast; 
Direction  Notable" 

— Chick  Lewis' 

Showmen's  Round  Table 

FAY  WRAY 
NILS  ASTHER 

EDWARD  ARNOLD  • JOHN  MILJAN 
DAVID  TORRENCE  • ROBERT  ELLIS 
VINCE  BARNETT,  in 

MADAME 

SPY 


r Original  story  by  Max  Kimmich,  Johan- 
nes Brandt,  Joseph  Than.  Produced 
by  Carl  Laemmle,  Jr.  Directed  by  Karl 
Freund.  Presented  by  Carl  Laemmle. 

Associate  Producer,  Edmund  Grainger. 

: 


I 


The  wheels  of 
the  law  grinding 
against  the  heart 
and  life  of  a 
woman  betrayed! 


FROM  THE 
THEATRE  GUILD 
PLAY 

by 

Paul  and  Claire  Sifton. 


With  a Truly  ALL-STAR  CAST  Including 

SIDNEY  FOX  - O.  P.  Heggie  - Henry 
Hull  — Lynn  Overman  — Humphrey 
Bogart  — Kathrine  Wilson  — Margaret 
Wycherly.  Directed  by  Chester  Erskin. 
Produced  by  All  Star  Productions,  Inc. 
Presented  by  Carl  Laemmle. 


UNIVERSAL  WEEKLY 


EJan.  13,  1934 


U 


BY  CANDLELIGHT 


n 


“SCINTILLATING  COMEDY,” 
Says  Wanda  Hale  in  the  News 


20  ” - 

NEWSREEL  No.  212 


President  Roosevelt  reads  his  message 
to  Congress. 

SPECIAL  pictures  of  the  appalling 
French  train  wreck  in  which  al- 
most 200  men,  women  and  children 
were  killed  during  the  holidays,  were 
rushed  to  U.  S.  screens  by  the  Uni- 
versal Newsreel  during  the  past  week- 
end as  the  result  of  a striking  instance 
of  newsreel  enterprise. 

All  newsreels  had  been  closed  for 
the  week  when  the  wreck  pictures  ar- 
rived aboard  the  S.  S.  Europa  late 
Thursday  night.  Realizing  the  import- 
ance and  timeliness  of  the  subject, 
Allyn  Butterfield,  Editor  of  the  Uni- 
versal Newsreel,  laid  plans  to  rush  it 
to  Universal  Exchanges  as  a special, 
rather  than  to  hold  it  up  until  this 
week's  newsreel  issues. 

The  pictures,  taken  a few  hours 
after  the  wreck,  show  the  terrible  dis- 
aster in  all  its  graphic  details,  with 
the  bashed-in  locomotive  which 
ploughed  its  way  through  a wooden 
coach  load  of  trapped  passengers, 
the  splintered  coaches  which  tele- 
scoped with  their  human  freight,  and 
the  sad  and  painstaking  search  of 
the  tangled  debris  for  dead  and  in- 
jured. 


Babe  Ruth  officially  starts  the  baseball 
season  by  going  into  training  at 
McGovern’s  Gym. 


UNIVERSAL  has  taken  Siegfried 
Geyer's  comedy  "By  Candle- 
light" that  was  shown  on  the  legiti- 
mate stage  here  several  years  ago, 
featuring  Gertrude  Lawrence,  Leslie 
Howard  and  Reginald  Owen,  and 
transformed  it  to  the  screen.  The  re- 
sult is  entirely  satisfactory.  Under  the 
capable  direction  of  James  Whale, 
combined  with  the  clever  portrayals 
of  Paul  Lukas,  Nils  Asther  and  Elissa 
Landi,  the  screen  version  has  lost 
none  of  the  spicy  flavor  of  the  orig- 
inal. 

The  masquerading  of  a butler  and 
a maid  as  their  royal  master  and  mis- 
tress is  the  theme  upon  which  this 
light  and  highly  amusing  comedy  is 
based,  and  so  entertained  will  you  be 
in  the  comical  situations  and  bright 
dialogue  that  you  will  hardly  be  re- 
minded of  the  fact  that  masquerading 
is  one  of  the  more  hackneyed  forms  of 
comedy.  Elissa  Landi  is  charming  as 
the  lady's  maid,  but  her  work  is  over- 
shadowed by  the  performances  of 
Paul  Lukas  and  Nils  Asther  as  butler 
and  master.  Beautiful  Esther  Ralston 
is  rightly  cast  as  lady  nobility.  The 
smart  Continental  settings  are  laid  in 
Vienna  and  Monte  Carlo. 

Josef  (Paul  Lukas)  is  Prince  Ru- 
dolph's (Nils  Asther)  butler.  He  is  in- 
trigued with  his  master's  ability  in 
making  lovely  ladies  stoop  to  folly. 
He  meets  Marie  (Elissa  Landi)  who, 
thinking  he  is  the  Prince,  poses  as  a 
Countess. 

Thinking  the  Prince  gone  for  the 
evening,  Josef  persuades  Marie  to 
call  for  a cocktail.  Using  his  master's 
technique,  he  is  going  great  with 
Marie,  when  Rudolph  unexpectedly 
returns  home.  Amused  by  the  situa- 
tion he  dons  his  butler's  coat  and 


helps  along  with  the  adventure.  More 
mix-ups  follow,  but  they  are  all 
cleared  up.  Don't  miss  this  picture  at 
the  old  Roxy. 

+ + * 

“AMUSING,” 

Says  Mordaunt  Holl 

WITH  its  philandering  prince  and 
a butler  who  also  has  an  eye  for 
feminine  beauty,  a countess  who  wel- 
comes flattery  from  the  opposite  sex 
and  a very  artful  and  comely  girl, 
"By  Candlelight,"  the  present  film  at 
the  Roxy,  affords  a pleasantly  amus- 
ing diversion.  It  is  shallow  and  some- 
what obvious  in  spots,  but  its  little  in- 
trigue is  set  forth  with  admirable  cun- 
ning by  James  Whale  and  others*. 

This  harmless  affair  hails  from  the 
German  Siegfried  Geyer's  play, 
"Candle-Light,"  which  found  it’s  way 
to  the  English-speaking  stage  through 
P.  G.  Wodehouse's  adaptation.  Out 
at  the  Universal  studios  they  decided 
to  make  the  story  a little  more  intri- 
cate and  therefore  employed  Hans 
Kraly,  F.  Hugh  Herbert,  Karen  de 
Wolf  and  Ruth  Cummings  to  put  it 
into  screen  form.  It  might  be  said  that 
the  result  is  one  of  the  few  instances 
where  too  many  cooks  have  not 
spoiled  the  broth. 

Here  one  finds  Paul  Lukas  portray- 
ing Josef,  Prince  Alfred  von  Rommer's 
butler,  and  Elissa  Landi  appears  as — 
well,  Marie,  who  is  always  arrayed 
most  becomingly.  The  Prince  comes  to 
life  in  the  person  of  Nils  Asther  and 
Dorothy  Revier  appears  as  Countess 
von  Rischenheim.  A little  contre- 
( Continued  on  Page  28) 


Jan.  13,  1934 


UNIVERSAL  WEEKLY 


lAPTURES  NEW  YORK 



A New  Elissa  Landi  Hailed  By 


Regina  Crewe  in  New  York  American 


A SMARTLY  amusing  Continental 
comedy  has  been  wrought  into 
first  rate  film  fun  to  usher  in  a bright 
and  sparkling  New  Year  season  at 
the  Roxy  Theatre.  It  is  romance 
through  and  through,  romance  taken 
with  a grain  of  salt,  light  and  laugh- 
ing, always  char  ning.  And  it  helps 
confirm  earlier  suspicions  that  the 
particular  niche  for  Elissa  Landi  is  in 
the  realm  of  comedy  and  farce  rather 
than  drama. 

The  fun  begins  when  Elissa  and  Paul 
Lukas,  Monte  Carlo  bound,  meet  as 
the  Countess  von  Rischenheim  and 
the  Count  von  Rommer,  although 
Elissa  is  merely  Marie,  maid  to  her 
titled  mistress,  and  Paul  is  masquer- 
ading as  the  great  lover  to  whom  he 
is  valet.  They  persist  in  their  mutual 
deception,  and  the  make-believing 
involves  them  in  some  romantic  friv- 
olities culminating  in  the  valet's  en- 
tertainment of  the  maid  in  his  master's 
palatial  apartments. 

Both  are  skilled  in  the  technique 
of  flirtation  carefully  acquired  during 
their  opportunities  to  observe  the 
carryings-on  above  stairs,  and  Lukas 
knows  just  the  proper  instant  to  sub- 
stitute the  soft,  romantic  haze  of 
candlelight  for  a too  revealing  elec- 
tric glare.  But  amorous  thoughts  are 
shattered  when  the  real  Count,  clad 
as  a butler,  plays  that  role  by  appear- 
ing with  the  candelabra! 

Elissa  is  hastily  dismissed  by  the  em- 


barrassed imposter,  and  with  her  goes 
the  Count's  cigarette  case,  to  be  dis- 
covered later  in  her  mistress'  bag  by 
a suspicious  husband.  So  the  plot 
thickens!  And,  of  course,  smarting  un- 
der unjust  accusations  of  her  spouse, 
the  genuine  Countess  dashes  off  to 
the  Casino,  where  fate  contrives  that 
she  encounter  the  master  love  maker 
whose  methods  have  proved  so  suc- 
cessful when  imitated  by  his  valet 
with  her  maid.  Thus  it  happens  that 
Marie  and  her  Josef,  pursuing  their 
amour;  the  young  Count  and  the 
Countess,  who  are  experiencing  the 
beginning  of  a beautiful  friendship; 
and  the  old  Count,  her  husband,  hot 
upon  the  trail  of  his  wife  and  her  sus- 
pected lover,  all  arive  at  the  apart- 
ment for  a swell  third  act  denoue- 
ment. See  it  for  yourself  at  the  Roxy 
and  enjoy  the  fun. 

Miss  Landi  does  one  of  her  best 
bits  as  the  masquerading  maid,  play- 
ing the  part  lightly,  airily,  quite  in  the 
spirit  of  the  piece,  and  both  Mr.  Lu- 
kas and  Mr.  Asther,  among  the 
screen’s  more  polished  and  convinc- 
ing Lotharios,  pretend  in  a manner  to 
make  the  frailty  of  Miss  Londi  and 
Dorothy  Revier  enjoyably  believable. 
Lawrence  Grant  is  a properly  unsym- 
pathetic husband,  while  the  decora- 
tive Esther  Ralston,  Lois  January  and 
Warburton  Gamble  help  the  humor 
of  the  situations  as  opportunity 
affords. 


+ + + 

44  4By  Candlelight’  Is  Gay  Comedy,” 
Says  Bland  Johaneson  in  Daily  Mirror 


THIS  charming,  sly  continental 
comedy  represents  the  first  bou- 
doir picture  of  Director  James  Whale, 
who  has  specialized  with  brilliant  suc- 
cess in  Universal's  fine  series  of  thrill- 
ers. It  is  a triumph  for  him.  A clever 
play,  a captivating  cast,  smart  dia- 
logue, enchanting  settings,  attractive 
costumes  are  manipulated,  with  this 


director's  skill,  into  a compact,  fin- 
ished light  comedy.  It  is  touching,  as 
well  as  spicy  and  witty,  as  diverting 
an  hour's  gaiety  as  the  screen  has  of- 
fered this  season. 

The  plot  has  no  great  originality. 
It  is  the  treatment  and  acting  which 
lend  it  freshness  and  sparkle.  Paul  Lu- 
( Continued  on  Page  28) 


I 


Beautiful  Wynne  Gibson  and  Onslow 
Stevens  play  the  principal  roles  in  the 
engaging  mystery  drama  now  entitled 
“ The  Crosby  Case.”  This  was  previous- 
ly referred  to  in  the  studios  as  “ Special 
Investigator”  and  has  to  do  with  the 
remarkable  unravelling  of  a crime  by 
a district  attorney,  who  himself  ivas  put 
on  the  spot.  It  has  a swell  cast. 

+ + + 

“77/E  CROSBY  CASE ” 
BIG  CITY  MYSTERY 

ONE  of  the  most  baffling  bases 
ever  brought  to  the  attention 
of  a police  commissioner  to  solve 
was  the  Crosby  murder  mystery.  It 
started  when  an  apparently  drunken 
man  reeled  out  of  a fashionable 
apartment  house  into  the  dusky,  rainy 
streets  and  fell  dead  in  front  of  a 
passing  taxicab.  When  the  ambulance 
came  it  was  discovered  that  a bullet 
had  killed  him:  that  he  was  dead  be- 
fore the  taxi  hit  him. 

Pressure  was  brought  to  bear 
against  the  District  Attorney  from 
all  sides,  demanding  a speedy  solu- 
tion of  the  crime,  and  the  relentless 
investigation  soon  brought  to  light 
five  suspects,  all  of  whom  might  very 
justifiably  have  committed  the  murder. 

This  Universal  drama,  directed  by 
Edward  L.  Marin,  moves  rapidly  and 
absorbingly,  to  a totally  unexpected 
climax,  when,  as  in  all  the  best  mur- 
der mysteries,  the  guilt  is  fastened 
upon  a hitherto  unsuspected  person. 


the  Rira 


UNIVERSAL  WEEKLY  = Jan.  13,  1934 

Maynard  Good  Money  Getter 


2 4 EEL 


GLEN  W.  DICKINSON 
THEATRES,  INC. 

Dickinson  Theatre  Bldg. 
Lawrence,  Kansas 

Re:  INVISIBLE  MAN 

December  12,  1933 

Mr.  Benny  Benjamin, 

Universal  Pictures,  Inc. 

Kansas  City,  Mo. 

Dear  Benny: 

Wish  to  advise  that  we  are 
now  running  the  above  picture 
at  our  Varsity  Theatre  in  Law- 
rence and  it  is  pleasing  and  do- 
ing a swell  business.  This  picture 
is  an  answer  to  a showman's 
dream  and  any  live  wire  exhib- 
itor  with  any  idea  of  exploita- 
tion is  destined  to  do  an  un- 
usual gross  with  it. 

Thanks  to  Universal  for  "THE 
INVISIBLE  MAN'  and  may  they 
keep  up  the  good  work. 

With  kindest  regards,  I am 
Yours  very  truly, 
[signed)  GLEN  W.  DICKINSON 


Anyone  who  has  any  doubt  about 
the  drawing  power  of  Ken  Maynard 
better  read  this  telegram.  It  tells  the 
story  of  a doubtful  theatre  owner  by 
the  name  of  Louis  Charninsky  of  the 


A GOOD  COMEDY 

VINCE  BARNETT 
in  Starring  Role  of 
A TRIFLE  BACKWARD ” 


[Miami  Campbell,  Vince  Barnetl 
and  Gertrude  Short  in  a scene 
representative  of  the  title,  “A 
Trifle  Backward,”  one  of  the 
cleverest  of  the  Warren  Doane 
productions  in  the  series  of 

UNIVERSAL  REEL  COMEDIES 


Capitol  Theatre,  Dallas,  Texas,  who 
used  "Strawberry  Roan"  as  a trial 
horse  to  find  out  whether  there  was 
money  in  westerns.  And  this  is  what 
he  found: 


By  Permission  Of 
Motion  Picture 
Hera  Id 


INVISIBLE  MAN:  Claude  Rains — 
A picture  from  Universal  that  will  do 
a grand  business  anywhere.  I played 
it  too  early  and  ran  into  a severe  cold 
snap.  It  has  novelty  and  mystery  and 
gets  away  from  the  Frankenstein  type. 
Plan  on  bringing  it  back.  Step  on  it 
and  don't  play  it  as  a horror  picture. 
Different  than  anything  I have  ever 
played — E.  A.  Reynolds,  Strand  Thea- 
tre. Princeton,  Minn.  Small  town  and 
country  patronage. 

+ + + 

GLEASON'S  NEW  DEAL:  Jim 
Gleason — A good  two-reel  comedy. 
Funny. — Bert  Silver,  Silver  Family 
Theatre,  Greenville,  Mich.  General 
patronage. 


WESTERN  UNION 

DALLAS  TEX  JAN  7 

ANDY  SHARICK  UNIVERSAL  FILM  CO 
730  5 AVE  NYIv 

OPENED  TODAY  WITH  KEN  MAYNARD  IN  STRAW- 
BERRY ROAN  JUST  TO  SEE  IF  COULD  DO  ANY 
BUSINESS  WITH  SAME  WANT  YOU  TO  KNOW  WE  HAD 
TO  STOP  SELLING  TICKETS  FOR  OVER  ONE  HOUR 
TODAY  STOOD  THEM  ALL  OVER  THE  HOUSE  ALL 
DAY  SURE  GOOD  MONEY  GETTER  YOU  HAVE  MY 
PERMISSION  TO  PUBLISH  THIS 

LOUIS  CHARNINSKY 


Jan.  13,  1934  UNIVERSAL  WEEKLY  EEEEE 

“Chock  Full  Of  Giggles  And  Guffaws ” 


“THE  POOR  RICH’’ 

Extract  from  the 
Motion  Picture  Herald 

WHERE  fast  moving  and  novel 
hokum  is  appreciated,  this  pic- 
ture has  the  necessary  story,  cast  and 
production  values  for  a satisfying 
laugh  show.  Definitely  in  the  family 
type  classification,  its  entertainment 
offering  much  to  amuse  adults  and 
youngsters  of  both  sexes,  it  is  chock 
full  of  giggles  and  guffaws. 

For  straight-away  showmanship  pur- 
poses, the  names  in  the  cast  seem  to 
be  more  important  than  either  title 
or  story  content.  All  the  principals 
and  practically  every  one  of  the  sup- 
ports have  always  been  identified  with 
comedy,  a fact  that  should  be  stress- 
ed to  the  utmost.  While  comedy  is 
the  outstanding  feature,  the  romantic 
angle  is  unusually  treated  and  through 
it  is  woven  in  the  light  dramatic  sus- 
pense, the  punchy  excitement  of  the 
anti-climax  which  develops  into  a 
whirlwind  of  laughter  and  the  human 
interest  finish. 

The  financially  strapped  Albert  and 
Harriet  anxiously  await  the  advent  of 
Lord  and  Lady  Featherstone  and  their 
daughter  Gwen,  whom  Harriet  hopes 
to  marry  to  Albert  in  order  that  the 
Spottiswood  fortune  might  be  re- 
stored. The  nobles,  however,  are  in 
the  same  fix  and  have  the  same  idea 
about  the  Spottiswoods.  As  they 
bluff  and  deceive  each  other,  comedy 
is  high  and  happy.  Complicated  by 
Abdul's  attempts  to  take  Harriet  for 
a bit  of  blackmail,  both  parties  find 
out  that  the  other  has  been  four- 
flushing.  Then  the  whole  outfit,  in- 
spired by  Andy,  go  into  the  fried- 
chicken  business  and  there  is  much 
happiness  all-around. 

That's  the  outline,  but  the  material 
with  which  it  is  dressed  provides  the 
real  laughs.  There  are  the  antics  of 
Edward  Everett  Horton  and  Edna 
May  Oliver  as  well  as  the  Feather- 
stone  family  as  they  mutually  prepare 


to  stick  each  other;  the  situation  in 
which  Leila  Hyams  finds  herself  as  a 
kitchen  maid;  the  fun  that  follows 
Andy  Devine's  stealing  of  the  prize 
goose  and  Arbuthnot's  frantic  efforts 
to  recover  his  property;  the  near  mur- 
der and  the  nutty  sleuthing  of  a batty 
detective. 

The  whole  thing  is  all  in  fun — there 
isn't  a serious  moment  in  it — which  is 
a tip-off  as  to  how  "The  Poor  Rich" 
should  be  called  to  patron  attention. 
Accentuate  the  comedy,  make  the 
best  possible  use  of  the  cast  names 
by  stressing  their  adaptability  to  their 
roles  and  get  over  the  idea  that  here's 
the  kind  of  picture  that  will  amuse 
youngsters  as  well  as  oldsters. — 
McCarthy,  Hollywood. 


HIRCHFIELD  DEBUT 

Famous  Broadway  Columnist 
and  Story  Teller 
Appears  in  Mentone  Short 


Vaudeville  Reveals 

Harry  Hirchfield 

It  took  the  Catholic  Actors  Guild 
to  bring  out  Harry  Hirchfield  in 
a movie.  He  appears  with  Harold 
Stern  and  his  Hotel  Biltmore  Or- 
chestra, Hal  Forde,  Gypsy  Nina, 
Charles  Collins,  Jack  McLellen, 
Eddie  Peabody,  DeDio’s  Animal 
Circus,  Sybil  Krinny  and  the  Al- 
bertine  Rasch  Girls  in 

“Vaudeville  on  Parade.” 

MENTONE  UNIVERSAL 


25 


JOIN 

THE  BIG-HIT 

CELEBRATION 

• 

Carl  Laemmle 

ANNIVERSARY 
JUBILEE 
Jan.  6 — March  10 


Praise  From 

Sir  Johnston 

Johnston  Air  Service 

"California  Aeronca  Dealer” 

Durtiss-Wrigh+'s  San  Francisco  Airport 
Room  2,  Administration  Building 
Alameda,  California 

Carl  Laemmle,  Pres., 

Universal  Pictures  Corp., 

Los  Angeles,  Calif. 

Dear  Mr.  Laemmle: 

May  I congratulate  you  on 
the  fine  picture  "S.O.S.  ICE- 
BERG" viewed  last  night  at  the 
St.  Francis  in  San  Francisco. 

After  seeing  most  of  the  air 
pictures  and  taking  part  in  sev- 
eral I feel  free  in  saying  "S.O.S. 
ICEBERG"  is  the  most  pictur- 
esque flight  inspiring  screen 
play  I have  ever  seen  offered 
to  the  public.  S.  O.  S.  made  fly- 
ing beautiful  and  in  comparison 
to  Los  Angeles  and  Chicago 
National  and  International 
Speed  Classics  both  of  which  I 
witnessed  this  year,  your  picture 
appealed  to  a new  sense. 

It  gave  me  great  pleasure  to 
see  your  wonderful  picture  and 
I have  heartily  recommended  its 
excellence  to  my  friends,  espe- 
cially to  those  who  fly  as  they 
are  most  critical.  I am 

Very  truly  yours, 
JOHNSTON  AIR  SERVICE 
F.  Myrlen  Johnston 
Pres. 


IP* 


NOW  FOR  SOME 


TWELVE  EXCITING  CHAPTERS 

With  Lucille  Lund,  Walter  Miller,  Pat 
O’Malley,  William  Desmond.  Story  by 
Ella  O'Neill.  Directed  by  Ray  Taylor. 


REAL  THRILLS! 


28 


UNIVERSAL  WEEKLY 


Jan.  13,  1934 


"EXCITING  MYSTERY 
ON  PALACE  SCREEN 
IN  BOMBAY  MAIL,  " 

Says  REGINA  CREWE  in  the 

NEW  YORK  AMERICAN 


RATTLING  over  rails  running  pretty 
parallel  to  those  that  carried 
"Shanghai  Express"  and  "Rome  Ex- 
press" speeding  o'er  our  screens, 
"Bombay  Mail"  provides  entertain- 
ment as  colorful,  confusing  and  excit- 
ing as  any  railway  station  scene  re- 
cently camera-captured.  The  con- 
fusion, perhaps,  militates  against  the 
picture's  full  perfection.  The  action 
lacks  precision  and  the  script  itself 
cohesion,  but  atmosphere  is  well  es- 
tablished and  suspense  nicely  sus- 
tained. 

As  you've  guessed,  the  drama 
takes  place  aboard  a Calcutta-Bom- 
bay  special,  the  passengers  of  which 
are  as  sinister  a cargo  as  ever  filled 
a film  with  sudden  death.  And  death 
is  present  in  great  variety — by  pistol 
shot,  poison  and  snake  bite,  with  a 
fine  collection  of  suspicious  persons 
from  which  to  guess  the  guilty.  Thus 
the  task  of  Mr.  Lowe,  cast  as  a sort 
of  British-lndian  Sherlock  Holmes,  in 
solving  the  murders  is  complicated  as 
the  mystery  itself.  But  if  you  know  Mr. 
Lowe,  you're  at  once  assured  that 
solve  them  he  does,  and  that  by  the 
time  the  blood-stained  train  rolls  into 
Bombay's  Grand  Central  Station,  Vice 
and  Villainy  receive  their  just  desserts. 

Mr.  Lowe  as  the  principal  pretend- 
er in  this  make-believe  comes  off  best 
of  the  cast,  but  Onslow  Stevens  and 
Shirley  Grey  contribute  sincere  por- 
trayals, and  excellent  support  is  pro- 
vided by  a large  cast  which  includes 
such  troupers  as  Hedda  Hopper,  Tom 
Moore,  John  Wray,  Jameson  Thomas, 
Brandon  Hurst,  Ferdinand  Gottschalk, 
Georges  Renavent,  Garry  Owen, 


Huntley  Gordon,  Herbert  Corthell, 
Douglas  Gerrard,  Walter  Armitage 
and  Harry  Allen.  Mr.  Marin's  direc- 
tion keeps  the  story  from  ever  becom- 
ing static  and  makes  the  most  of  the 
locale. 

+ + + 

“Gay  Comedy 
Says  Bland  Johaneson 

(Continued  from  Page  21) 

kas,  as  butler  to  a flirtatious  Prince 
played  by  Nils  Asther,  greatly  ad- 
mires his  master's  amorous  technique. 
Bored  by  the  lady's  maids  and  nurse- 
girls  who  cannot  appreciate  the 
finesse  he  has  acquired  from  his  mas- 
ter, he  impulsively  enters  upon  a more 
exciting  conquest  with  a "lady." 

She  is  a genteel  but  provocative 
traveling  companion  on  the  Monte 
Carlo  express. 

At  the  resort,  he  determines  to 
meet  her  again  and  impersonates  the 
Prince  in  order  to  dazzle  her  into  sub- 
mission. Going  through  the  Prince's 
careful  routine  he  has  a success  which 
develops  astounding  situations. 

Aristocratic  employers  and  ambi- 
tious servants  are  mixed  in  a series  of 
delightful  accidents. 

Elissa  Landi  is  bewitching  as  the 
"lady"  who  coquettes  with  the  bogus 
nobleman.  Asther  is  splendid  in  the 
engaging  role  of  the  naughty  Prince. 
Lukas  gives  a delightful,  spirited  per- 
formance as  the  romantic  butler, 
played  by  Esther  Ralston,  Dorothy 
Revier,  Lawrence  Grant  and  Warbur- 
ton  Gamble. 


“AMU  SIN  G” 

Says  Mordaunt  Holl 

( Continued  from  Page  20) 

tempts  involving  another  man's  wife 
sends  the  Prince  from  Paris  to  Monte 
Carlo,  to  which  place  Josef  precedes 
his  master.  On  the  train  the  hand- 
some Josef  encounters  Marie  and  she 
thinks  that  he  is  the  Prince,  making 
her  deductions  from  the  coat  of  arms 
on  what  she  presumes  to  be  his  bag- 
gage. 

Thus  soon  you  have  Josef  enter- 
taining Marie  as  the  Prince  and  it 
follows  that  they  are  surprised  by  the 
nobleman  himself,  who  promptly  of- 
ficiates as  butler,  which  is  obviously 
quite  a painful  experience  for  Josef 
and  somewhat  disconcerting  to  Ma- 
rie, who,  of  course,  really  believes  the 
Prince  to  be  a servant.  The  audience 
yesterday  afternoon  chuckled  with 
glee  when  the  Prince  in  brass  buttons 
brought  in  the  champagne,  doing  the 
butler's  duties  in  a meticulous  fashion. 

Notwithstanding  Marie's  fine 
clothes,  she  is  bound  to  arouse  the 
audience's  suspicions  concerning  her 
true  identity,  for  her  speech  is  not  al- 
ways precisely  that  of  a countess,  ex- 
cept when  she  is  very  careful.  Added 
to  this  there  is  the  complication 
caused  by  Josef  giving  Marie  one  of 
the  Prince's  monogrammed  cigarette 
cases. 

Mr.  Whale  shows  a fondness  here 
for  wines  and  brandy,  for  whenever, 
he  wants  some  action,  either  Josef  or 
the  Prince  indulge  their  fancy  for  a 
bottle  of  wine  or  a glass  of  cognac. 
Marie  does  not  dislike  champagne 
and  neither  does  Countess  von  Risch- 
enheim,  nor  the  Baroness  von  Ballin, 
who  appears  in  the  early  part  of  the 
story.  So  far  as  the  title  is  concerned, 
it  is  derived  from  the  candles  that  are 
brought  into  the  room  when  the  fuses 
are  intentionally  burned  out.  The 
Prince  always  favors  the  mellow  old- 
fashioned  illumination. 

Elissa  Landi  gives  a graceful  and 
satisfactory  performance  as  Marie. 
Mr.  Lukas  is  ingratiating  as  Josef  and 
he  is  especially  clever  in  the  episode 
where  he  is  taken  unawares  by  his 
master.  Mr.  Asther  handles  the  role 
of  the  Prince  pleasingly.  Warburton 
Gamble  adds  to  the  tone  of  this  light 
affair  by  his  impersonation  of  an  eas- 
ily deceived  husband. 


A DIGEST  OF  THE  BEST 
EXPLOITATION  IDEAS  OF  THE  WEEK 


Heralds  Are  Important! 

I heard  something  the  other  day  on  a suburban  train  out  of  New  York  City  that 
started  me  thinking.  Perhaps  this  conversation  will  start  you  thinking  too.  Perhaps  something 
of  careful  and  resultant  advertising  analysis  has  been  lost  in  the  mad  chaos  of  past  months 
. . . perhaps  we  have  forgotten  that  there  is  always  a large  potential  army  of  ticket  buyers 
who  must  be  reached  by  other  than  straight  newspaper  methods. 

Following  is  the  conversation.  See  what  you  think  about  it.  The  speakers  were  two  girls. 

"Isn't  it  too  bad.  We  always  find  out  about  the  good  ones  after  they  play." 

"The  theatre  used  to  send  around  ads  but  they  don't  do  it  any  more  and  if  you  want 
to  find  out  what's  playing  you  have  to  walk  up  to  the  theatre  and  see." 

I happened  to  know  the  town  they  were  talking  about.  The-e  is  a local  newspaper  but 
there  are  many  transients  in  this  suburb  the  same  as  in  other  big  city  suburbs  ...  or  people 
who  haven't  lived  there  long  enough  to  get  interested  in  the  small,  local  paper.  If  you  fall 
to  reach  these  people  by  herald  or  program  you  are  losing  an  unusual  amount  of  business 
in  addition  to  losing  the  buildup  power  that  periodical  delivery  of  theatre  advertising  to 
homes  provides. 

Of  course  some  people  do  call  the  theatre  on  the  telephone  to  find  out  what's  going 
on  if  they  are  not  otherwise  advised.  But  that  usually  happens  only  when  these  people  have 
a night  off  and  at  the  last  minute  decided  to  go  to  the  show  if  there's  a picture  on  they 
want  to  see. 

The  safest  way  to  insure  maximum  attendance  and  build  new  theatre  interest  is  to 
revive  those  showmanship  ideas  that  have  always  been  fruitful  . . . liberal  use  of  he-alds  on 
good  pictures.  Here's  one  bet  on  which  you  can't  go  wrong.  A.  J.  SHARICK 


Panel  of  stills  and  catch-lines  around 
“invisible  man”  dummy  made  an  eye- 
catching display  at  the  Avon,  Utica,  N.  Y. 


BALLYHOOS  FEATURE 
LASSMANS  CAMPAIGN 


r""  ■ 

* o .1 

j it 

Rodney  Collier’s  front  on  “ COUNSELLOR  AT  LAW7”  at  the  Rialto  Theatre,  W'ash- 
ington,  D.  C.  shows  good  use  can  be  made  of  posters  in  designing  attractive  displays. 


Garry  Lassman,  manager  of  the  Avon 
Theatre,  executed  a comprehensive  campaign 
in  selling  the  "INVISIBLE  MAN"  to  Utica. 
Advance  lobby  displays,  a special  trailer 
stunt  and  four  street  ballyhoos,  all  created 
considerable  talk  about  the  picture. 

An  "invisible  man"  dummy,  with  blinker 
light  eyes;  two  shadow  box  poster  displays; 
"invisible”  fish;  bouncing  camphor  balls; 
and  a 40  x 60  panel  of  reviews  from  the 
country's  leading  critics,  were  used  as  ad- 
vance stunts. 

Before  the  trailer  was  shown,  the  theatre 
was  darkened,  as  a man  dashed  from  the 
right  wing  of  the  stage  he  was  picked  up  by 
green  spots  from  the  booth.  From  the  op- 
posite wing  of  the  stage,  a dummy,  the  head 
of  which  was  covered  with  luminous  paint, 
was  thrown  at  him.  As  the  dummy  hit  the 
stage,  the  man  screamed,  fired  a qun  and 
dashed  off  the  stage.  The  trailer  followed 
this  bit  of  action. 

A week  before  the  opening,  a car  with 
sign  reading,  "This  car  driven  by  'THE  IN- 
VISIBLE MAN'  at  the  Avon  Theatre"  was 
used  as  a ballyhoo.  Additional  ballyhoos  in- 
cluded an  appropriately  bannered  "invisible 
man"  riding  in  an  open  car,  a man  swathed 
in  black,  distributing  heralds,  and  a truck 
with  poster  cut-outs. 


ADS  THAT  PRESENT  A VARIETY  OF  SHOWMANSHIP 


STAPTS 

TOMORROW. 


"HOOPLA’ 


Tonight  at  11.30 


f You'll  hardly  be* 
liero  »h*l , jvar 


EDDIE  DUCHlN 


'COUNtfLIOR^LAW 


[/tomObbOwTA 


How  Da 
You  Prefer 
To  Make  . . . 

LOVE!) 


- - f.  —.Tree  Ctmeo*  «| 

\ TED  HEUY 

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^|>  tMlIftt.  J*- 

LZ:ZJ , T»«l< 

u*i» tiviE  | TRtuazi 

nS!  u| 

Tt«1«  I H»UI 


KOW  PLujifuj 


Fantastic  Sensation  1 


With  Gloria  Stuart,  a 
Claude  Rain*.  Dudle\ 
Dige**-  Lna  0‘Con\ 
nor.  Henrj  Travers. 


STANTON 


NEW  YEAR’S  EVE 
MIDNIGHT  SHOW 

SO  MILLION  FRENCHMEN 
CUT  OF  « HI  » US  OMCEtS 


niidiuest 


lew  Tear i 


Eve  Smw 


BY  CANDLELIGHTS 


~i<k  {LIMA  LANDI 
.«  PAUL  LUKAS 


ALLEN 


i ELMER  RICE  S f^cat  pUj  tkal  jum  2 ytau 

COUNSELLOR  AT  LAW 

__  BEBE  DANIELS  .• 

MS?  DOBIS  KENYON  I £ 


fl 

SUMMERVILLE 


HORSE  PLAY 


CHESTER 

MORRIS 

KING  FOR 
ANIGHT 

HEL  E N 

TWEIVETREES 

A imeahlng  drama  in  which 
o fighting,  laughing,  wise- 
crocking  youth  looms  thot 
In  o big  town  you  con  got 
cwoy  with  almost  anything 
. . . except  MURDER  I 


Starting  FRIDAY! 

Mono  o*  the  4nt  "«  or  his 


BEBE  DANIELS ' 

DOBS  KENYON, 

\ ^ AIDA  it 

■ \ CLine  i 


L 


“LITTLE  WOMEN 


CLEVELAND 


ORCHESTRA 


OFF  THE  A»« 
INTO  MOVIES 


*=•  A*:/®* 


UAMU 


Patron* 
offending  9 
o'clock 
shots  tonstc 
may  ramain 
for  midnite 


'aeammuu, 


He  palled  the  strings  tor 
their  Dance  of  Life! 
Divorcees,  gold  digger*, 
mothers,  bankers,  pan- 
pen.  gangsters,  reform- 
ers men  and  women 
in  all  walks  of  life 
were  his  to  save . . . y*' 
or  to  destroy ...  I / 


STARTS 


f Its  more  amazing 
than  ••Franken- 
stein"— more  start- 
ling than  "Bra co- 
la"— it's  almost  un- 
believable ! 


1 Come  tonight — but 
come  prepared  for 
the  greatest  thrill 
of  your  whole  life! 


H.G.WELLV 


(I)  Doi.'b'e  column  x 1^/2"  from  Eckel,  Syracuse,  N.  Y.  (2)  Three  column  x 8 from  Midwest,  Ok'ahoma  City,  Oka.  (3)  Doub'e 
column  x 4^/2 " from  Music  Box,  Port'and,  Ore.  (4)  Two  co'umn  x 2 ^/a,'  from  Paramount,  Des  Moines,  Iowa.  (5)  Double  column  x M/2 
hold-over  from  Stanton,  Phi'adelphia.  (6)  Doub  e co'umn  x b"  from  Orpheum,  Minneapo'is,  Minn.  (7)  Double  column  x 1"  f'om  Rialto, 
Washington,  D.  C.  (8)  Single  co'umn  x 0/~/'  from  Alhambra,  Milwaukee,  Wise.  (9)  Single  co'umn  x 6 from  Ritz,  Elizabeth,  N.  J. 
(10)  Double  column  x 5”  from  Allen,  C eve  and,  adapted  f om  pressbook  exploitation  suggestion. 


The  1934  Hit  at 
the  Roxy,  N.  1.  / 


CANDLELIGHT 


“As  diverting  an  hour’s  gaiety 
as  the  screen  has  offered  this 
season , ” says  N.  Y.  Mirror 

ELISSA  LANDI 
PAUL  LUKAS 

NILS  ASTHER  — DOROTHY  REVIER  — ESTHER  RALSTON 

Produced  by  Carl  Laemmle,  Jr.,  from  the  stage  success 
by  Siegfried  Geyer.  Presented  by  Carl  Laemmle. 

Directed  by  JAMES  WHALE. 


From 


UNIVERSAL  PICTURES  CORP. 

730  FIFTH  AVENUE 
NEW  YORK  CITY 


\ 


v 


‘The  entertainment  value  of  UNI- 
VERSAL NEWSREEL  is  unequal- 
led in  its  field.  First,  because  it 
is  primarily  a news  reel,  the 
news  coverage  and  service  have 
been  excellent  at  all  times.  Sec- 
ond, because  of  Graham  McNamee. 
We  know  our  patrons  derive  real 
pleasure  from  UNIVERSAL 
NEWSREEL.” 

—Russell  Rogers , Pres., 

Pacific  National  Theatres , Inc. 

Los  Angeles , Calif. 


Printed  in  U.  S.  A. 


Out  of  ttw 
Onto  tfM 


A 

FRANK 

BORZACE 


Production 


Screenplay  by  William  Anthony 
McGuire.  Produced  by  Carl 
Laemmle,  Jr.  Presented  by 
Carl  Laemmle. 


Kiges  of  the  world’s  best  seller  -- 
screen  in  the  year’s  best  picture  - - 


MARGARET 

SULLAVAN 


as  the  beloved  BUNNY  of  Hans 
Fallada 's  world-famous  novel , with 
DOUGLASS  MONTGOMERY 
as  the  Tittle  Man " Pinneberg — and 
a great  cast  playing  the  other 
characters  that  have  become 
known  to  millions. 


I w • ' 


u c » 


PROP 


"gSl**5**  I 


If  /»l.  % Vr  A 

a*. *«ft$:A 


■«. 


Mar.  17,  1934 


UNIVERSAL  WEEKLY 


7 


'iRTHCOMING  FILMS 

“The  Humbug ” in  Production 

With  Nils  Asther  and  Gloria  Stuart 

in  the  Featured  Roles 

"THE  HUMBUG"  went  into  production  at  Universal 
^ City  Tuesday  under  the  direction  of  Max  Marcin, 
who  wrote  the  play  from  which  the  screen  version  is  de- 
rived. He  will  have  the  assistance  of  Edward  Venturini  on 
the  dialogue  sequences.  "The  Humbug"  will  feature  Nils 
Asther  and  Gloria  Stuart,  who  has  just  finished  her  role 
in  "I'll  Tell  the  World"  with  Lee  Tracy. 

Nils  Asther  has  recently  appeared  in  two  Universal  pic- 
tures, "By  Candlelight"  and  "Madame  Spy."  Gloria  Stu- 
art has  been  in  ten  Universal  pictures  during  the  past  two 
years  and  has  just  signed  a new  long  time  contract  to  be 
Featured  or  co-featured  in  every  forthcoming  picture. 

The  cast  of  "The  Humbug"  includes  Paul  Kelly,  John 
Wray,  Erin  O'Brien  Moore,  Robert  Greig,  Virginia  Kami 
and  Ellalee  Ruby.  Karen  deWolf  wrote  the  screenplay. 


: "THE  AFFAIRS 
OR  PAUL  LUKAS 

rection  by  Edwin  L.  Marin.  Only  two 
of  the  eight  women  who  will  consti- 
tute one  of  the  most  interesting  casts 
assembled  at  Universal  City  in  a long 
time,  have  been  chosen.  They  are 
Alice  White  and  Lilian  Bond. 

Alice  White's  last  picture  for  Uni- 
versal was  "Cross  Country  Cruise." 


Alice  White,  the  very  first  affair  cho- 
sen by  Paul  Lukas  in  “Affairs  of  a 
Gentleman .** 


lienee  Gadd  and  Edward  Everett  Horton  in  “Uncertain 
Lady.”  Nothing  uncertain  about  its  success. 


Two  Stars  Make  Debut 
In  “ Uncertain  Lady 99 


"TVO  DEBUTS  IN  ONE"  is  the 
case  with  "Uncertain  Lady," 
the  film  just  completed  at  Universal 
City.  In  this  picture  two  well-known 
stars  make  their  initial  screen  bows  to 
American  audiences.  One  is  Mary 
Nash,  for  years  a prominent  stage 
figure.  The  other  is  Renee  Gadd,  En- 
glish star. 

Carl  Laemmle,  Jr.  is  the  first  to 
succeed  in  luring  Miss  Nash  to  Hol- 
lywood. As  the  star  of  such  stage  tri- 
umphs as  "Captain  Applejack,"  "Thy 
Name  Is  Woman,"  and  "The  Lady," 
she  felt  the  screen  had  little  to  offer 
her.  Not  until  Laemmle,  Jr.  outlined 
her  part  in  "Uncertain  Lady"  would 
she  consent  to  sign  a contract. 

Renee  Gadd  only  recently  arrived 
in  Hollywood  from  England.  There 
she  has  been  on  both  stage  and 
screen.  Among  her  British  films  are 


"Aren't  We  All?"  "Maid  of  the 
Mountai  ns,"  and  "Letting  in  the  Sun- 
shine." When  Carl  Laemmle,  Jr.  first 
had  reports  on  her  he  began  nego- 
tiations to  bring  her  to  Universal  City. 

Two  old  favorites,  Edward  Everett 
Horton  and  Genevieve  Tobin,  are 
featured  in  "Uncertain  Lady."  The 
story,  which  is  based  on  the  play  by 
Harry  Segall,  has  to  do  with  an  ultra- 
modern wife,  who  offers  to  give  up 
her  husband  to  the  "other  woman," 
on  condition  that  the  latter  replace 
her  old  husband  with  a new  one. 
Other  members  of  the  cast,  who  be- 
come involved  in  this  unique  situation, 
are  Paul  Cavanagh,  George  Meeker, 
Dorothy  Petersen,  Donald  Reed,  Her- 
bert Corthell,  Arthur  Hoyt,  Gay  Sea- 
brook,  and  James  Durkin.  Karl  Freund 
directed. 


STARS  AND 


UNIVERSAL  WEEKLY 


Mar.  17,  1934 


LEADING  PLAYERS  IN  l 


Karloff 

in  “The  Black  Cat:’ 


Gloria  Stuart  in  “I’ll  Tell  the 
World ” and  “The  Humbug.” 


Margaret  Sullavan 
in  “Little  Man,  What  Now?” 


Paul  Lukas  in  “Affairs  of  a 
Gentleman,”  “Countess  of  Monte 
Cristo,”  and  “Glamour.” 


Marion  Nixon 
in  “ The  Practical  Joker.” 


Nils  Asther 
in  “The  Humbug.” 


Genevieve  Tobin 
in  “Uncertain  Lady.” 


34 


Mar.  17,  1934 


UNIVERSAL  WEEKLY 


9 


IVERSAL'S  LATEST  SPRING  PICTURES 


Bela  Lugosi 
in  “ The  Black  Cat” 


Patricia  Ellis 

“Let’s  Be  Ritzy” 


Lee  Tracy 

‘I’ll  Tell  the  World.” 


Edward  Everett  Horton 
in  “Uncertain  Lady.” 


•1 


Chester  Morris 
in  “The  Practical  Joker.” 


Fay  Wray 

in  “Countess  of  Monte  Cristo.” 


Wynne  Gibson 
in  “I  Give  My  Love.”’ 


Lew  /lyres 
in  “Let’s  Be  Ritzy.” 


Douglass  Montgomery 
in  “Little  Man,  What  Now?” 


With 

GLORIA  STUART 
ROGER  PRYOR 

Onslow  Stevens,  Alec  Francis  and  many  others. 
Directed  by  EDWARD  SEDGWICK. 

• 


Watch  for  details  of  the  great 
newspaper  tie-up  on  this  one! 


12 


UNIVERSAL  WEEKLY 


Mar.  17,  1934 


"I  GIVE  MY  LOVE” 
A Title  Contest  Winner 


ONE  of  the  most  interesting  Uni- 
versal pictures  for  this  Spring 
is  Wynne  Gibson  in  "I  Give  My 
Love"  by  Vicki  Baum.  It  is  a strik- 
ing title — a title  that  holds  al- 
lure, drama,  romance,  patriot 
and  abandon.  No  wonder. 
This  title  was  the  first  prize 
winner  in  a title  contest 
held  in  Silver  Screen, 
edited  by  Eliot  Keen. 
More  than  five  thou- 
sand answers  were  re- 
ceived in  the  contest 
and  were  considered  by 
the  judges,  among  whom 
were  Mr.  Keen,  Carl  Laemmle, 
Jr.  and  Paul  Gulick.  Universal  had 
just  bought  a story  by  Vicki  Baum, 
author  of  "Grand  Hotel."  It's  title 
was  not  a moving  picture  title. 
Universal  wanted  a moving  picture 
title  par-excellence.  "I  Give  M^ 
Love"  is  the  result. 

Beautiful  Wynne  Gibson  was  cho- 
sen for  the  leading  role,  and  it  is  the 
present  intention  of  playing  Paul 
Lukas  in  the  other  featured  part,  if 
he  finishes  his  first  starring  picture, 
'Affairs  of  a Gentleman,"  in  time. 
Karl  Freund  has  been  selected  by 
Producer  B.  F.  Zeidman  to  direct. 
The  screenplay  was  written  by  Win- 
ifred Dunn  and  the  script  is  now  be- 
ing written  by  Milton  Krims. 

Wynne  Gibson  holds  a two-picture 
contract  with  Universal.  The  first  role 
in  which  she  appeared  was  "The 
Crosby  Case"  with  Onslow  Stevens. 
Like  so  very  few  actresses,  Miss  Gib- 
son was  born  in  New  York  City.  She 
completed  her  education  at  the  Wad- 
leigh  School  for  Girls.  Her  stage 
training  cons.sted  of  four  seasons  in 
stock  and  a year  in  vaudeville,  after 

Beautiful  Wynne  Gib- 
son, as  she  will  appear 
in  her  forthcoming  pic- 
ture, “/  Give  My  Love ” 


r 


A Magazine  toi  Motion  Picture  bimbitori 
Paul  Gulick,  Editor 

Published  Weekly  by  the  Motion  Picture 
Weekly  Publishing  Co. 

730  Fifth  Avenue,  New  York  City 
Copyrighted  1 934 
Universal  Pictures  Corp. 

(All  Rights  Reserved) 

MARCH  17.  1934 


No.  14 


which  she  played  leading  roles  in  such 
musical  comedies  as  "The  Gingham 
Girl,'  "Little  Jesse  James,"  "The  City 
Chap"  and  "Castles  in  the  Air."  Miss 
Gibson  has  been  in  pictures  three 
years  and  has  had  important  roles  in 
"The  Devil  is  Driving,"  "Night  After 
Night,"  "Her  Bodyguard,"  "If  I Had 
a Million." 

Though  Wynne  Gibson  has  a de- 
served reputation  as  a beauty  in  Hol- 
lywood, she  would  undoubtedly  have 
been  a crack  woman  athlete  if  she 
had  devoted  her  time  and  attention 
to  that.  She  is  a splendid  swimmer, 
a figure  skater  of  ability,  and  she  can 
even  curve  a baseball,  which  very  few 
women  in  the  world  can  do. 


HOW  TO  EXPLOIT 
"I  GIVE  MY  LOVE” 

THIS  story  is  from  the  pen  of  Vicki 
Baum,  famous  authoress  of  “Grand 
Hotel.”  Sell  this  angle  big  in  your 
campaign — it’s  your  biggest  selling 
point!  Wynne  Gibson,  who  has  ac- 
quired an  unusually  large  fan  follow- 
ing the  brief  time  she  has  been  star- 
red, will  have  the  leading  role  in  this 
one — play  her  up  big!  The  picture  will 
have  a musical  setting  which  will  pro- 
vide additional  exploitation  angles  for 
you  to  go  after. 

You  can  tie-up  with  libraries  and 
bookstores  for  special  displays  and 
selling  drives  featuring  Vicki  Baum’s 
books.  The  pressbook  will  contain  a 
list  of  them.  Be  careful  in  selling 
Vicki  Baum  not  to  create  the  impres- 
sion that  “I  Give  My  Love”  is  in  any 
way  like  “Grand  Hotel.”  It  is  not.  It 
is  an  entirely  different  type  of  story. 
There  will  be  a line  of  exceptionally 
fine  accessories  to  help  you  sell  this 
one. 


Mar.  17,  1934 


UNIVERSAL  WEEKLY 


13 


NEWSPAPERS  ENDORSE 
"I'LL  TELL  THE  WORLD" 


Press  man,  and  Ralph  Spence. 

For  the  sake  of  authenticity  a studio 
crew  was  sent  to  New  York,  where 
the  entire  headquarters  of  the  Unit- 
ed Press  was  photographed,  togeth- 
er with  the  news  departments,  and 
all  the  machinery  of  operation  of  a 
huge  international  news  gathering 
organization  was  made  available  for 
the  picture.  Even  the  officials  of  the 
company  were  photographed  as  they 
transacted  an  ordinary  day's  business 
in  the  office. 

A serialization  is  available  for  news- 
papers in  connection  with  the  run- 
ning of  this  picture  which  will  open 
in  New  York  on  the  week  of  the  news- 
paper publishers'  convention.  It  is 
ten  thousand  words  and  arranged  in 
six  chapters  with  illustrations. 

"I'll  Tell  the  World"  has  a great 
cast.  In  addition  to  Lee  Tracy,  who 
plays  the  Alliance  reporter,  and 
Roger  Pryor,  who  plays  the  reporter 
for  the  Confederated  Press,  Gloria 
Stuart  plays  a beautiful  princess  edu- 
cated in  Baltimore,  Maryland.  There 
are  also  Onslow  Stevens,  Alec  Fran- 
cis, Laurence  Grant,  Hugh  Enfield, 
Dorothy  Grainger,  Leon  Waycoff, 
Willard  Robertson,  Herman  Bing, 
William  von  Brincken,  and  Edwin 
Mordaunt.  It  was  directed  by  Edward 
Sedgwick. 


LEE  TRACY  will  score  his  great- 
est triumph  in  “I’ll  Tell  the 
World.”  Selling  this  star  is  easy.  To 
judge  from  the  fan  mail  everyone  is 
delighted  to  see  him  return  in  another 
Universal  picture.  Also  give  a big 
break  to  Roger  Pryor,  who  teams  up 
perfectly  with  Tracy.  Both  of  them 
have  personality-plus,  talk  like  whirl- 
winds, and  are  ideal  foils  as  rival  re- 
porters. The  name  of  Gloria  Stuart 
also  is  of  definite  box-office  value! 

“Ill  Tell  the  World”  is  the  story  of 
super-newspapermen  reporting  for  a 
wire  service  and  one  of  the  most  re- 
markable angles  of  exploitation  ever 
offered  the  exhibitors,  is  in  connection 
with  the  newspapers  which  will  wel- 
come a story  made  as  a newspaper 
story  should  be  made — by  newspaper 
men.  Backgrounds  of  the  New  York 
United  Press  office  are  used  in  the  ac- 


tion. There  is  no  limit  to  the  amount 
of  publicity  and  tie-ups  you  can  get 
from  local  sheets. 

Here  are  a few  other  suggestions: 

Easels  carrying  stills  of  Tracy  in 
former  productions  and  billing  his  big 
triumph  in  this. 

Exhibits  of  telegraph,  telephone, 
radio,  teletype,  telephoto,  and  other 
instruments  used  in  news  gathering. 

A shadow-box  which  carries  wise- 
cracking repartee  between  Tracy  and 
Pryor. 

Novelties  like  tabloid  newspapers. 

Special  previews  for  local  press 
reports. 

Tie-ups  with  schools  from  the  edu- 
cational angle  of  newspaper  articles. 

There  is  a ten  thousand  word  serial 
story  in  mat  form  available  for  your 
paper  when  you  set  your  date. 


Gloria  Stuart  and  Lee  Tracy  in  an 
amusing  scene  from  “I’ll  Tell  the 
World.” 


HOW  TO  EXP.OIT 
"I  LL  TELL  THE  WORLD" 


Lee  Tracy  and  Gloria  Stuart  as  Brown 
and  Princess  Helen  in  “ I’ll  Tell  the 
World.” 


WHEN  Universal  started  to  make 
"I'll  Tell  the  World,"  it  had  two 
aces  in  the  hole.  One  was  Lee  Tracy; 
the  other  was  the  greatest  world 
wide  news  gathering  organization  in 
the  world. 

Lee  Tracy  is  precisely  the  actor  to 
play  Brown,  the  crack  news-gatherer 
of  the  Alliance,  and  Carl  Laem- 
mle,  Jr.  was  delighted  to  be  able  to 
offer  it  to  Tracy  when  Tracy  needed 
a break.  So  well  has  this  combination 
worked  out  that  Carl  Laemmle,  Jr. 
and  Lee  Tracy  have  signed  a long- 
term contract  for  four  pictures  a 
year. 

The  other  ace  in  the  hole  is  this 
gigantic  worldwide  news-gathering 
organization  which  agreed  to  lend 
it  countenance  and  assistance  in 
every  possible  way  to  the  making  and 
exploiting  of  "I'll  Tell  the  World." 
The  story  was  written  by  Lincoln 
Quarberg,  a former  United  Press 
man,  and  Lieutenant-Commander 
Frank  Wead.  The  screenplay  was  by 
Dale  Van  Every,  a former  United 


Here  is  the  patrician  Patricia  Ellis,  playing  opposite 
Letc  Ayres  in  “ Let's  Be  Ritzy.” 

HOW  TO  EXPLOIT 
"LET'S  BE  RITZY” 

T N exploiting  this  picture  play  up  youth,  romance  and 
laughter!  Stunts,  tie-ups  and  catchlines  should  all  be 
in  keeping  with  the  “Let’s  Be  Ritzy”  angle.  Kid  the  young 
pretenders  who  wanted  to  make  believe  they  were  rich. 
Beware  of  moralizing  or  treating  the  theme  dramatically. 
Put  it  over  for  what  it  is — a light,  semi-serious,  comedy 
drama  of  everyday  newlyweds.  Sell  the  cast — it  is  all  big 
box-office.  Lew  Ayres — sell  him  heavily — his  youthful  per- 
sonality is  at  its  best  in  this  role.  Patricia  Ellis — a charm- 
ing, sparkling,  pretty  and  talented  ingenue  with  a string 
of  successes.  Isabel  Jewell  and  Frank  McHugh,  two  swell 
comedians  who  control  a pile  of  votes.  And  there’s  that 
delightful  old  crab,  Robert  McWade — he’s  a riot  in  “Let’s 
Be  Ritzy!” 

The  best  exploitation  title  ever  offered  a live-wire 
showman  for  tie-up  possibilities.  Prove  this  by  tying  up 
with  local  merchants  for  a “Let’s  Be  Ritzy”  week.  Get 
them  all  in  on  the  stunt,  with  a prize  for  the  best  dressed 
window  as  voted  by  local  citizens.  Suggest  to  the  news- 
paper that  they  sell  a co-operative  ad  section  in  connec- 
tion with  the  week.  The  idea  has  unlimited  possibilities 
as  it  can  be  extended  beyond  the  merchants  to  civic  offi- 
cials for  a town  clean-up,  etc. 


UNIVERSAL  WEEKLY  = Mar.  17,  1934 

'LET'S  BE  RITZY'' 

READY  FOR  RELEASE 

NEXT  week  theatres  that  enjoy  a good  human  com- 
edy-drama will  be  shaking  their  sides  and  counting 
their  dollars.  "Let's  Be  Ritzy"  will  be  released  then.  It  has 
passed  its  preview  tests  with  flying  colors.  It  knocked  the 
sales  force  for  a loop.  Exhibitors  are  going  to  eat  it  up; 
audiences  are  going  to  come  back  and  see  it  twice  and 
tell  their  friends  to  go  and  see  it.  That  is  the  kind  of  a 
picture  "Let's  Be  Ritzy"  is. 

"Let's  Be  Ritzy"  was  made  from  a play  by  William  An- 
thony McGuire.  Its  dialogue  is  as  human,  as  rippling,  as 
funny,  as  any  play  on  Broadway  today.  It  has  the  advan- 
tage of  some  of  the  best  acting  which  has  been  seen  on 
the  Universal  City  lot  in  years.  Lew  Ayres  never  was  bet- 
ter since  "All  Quiet  on  the  Western  Front."  Robert  Mc- 
Wade gives  undoubtedly  the  best  individual  performance 
in  the  picture.  Patricia  Ellis,  a newcomer  to  Universal, 
played  so  well  in  this  picture  that  Carl  Laemmle,  Jr.,  im- 
mediately signed  her  up  to  play  the  feminine  lead  in 
"Alias  the  Deacon."  Isabel  Jewell,  who  made  such  a hit 
( Continued  on  Page  28 ) 


A scene  from  “ Let’s  Be  Ritzy,”  with  Addison  Richards, 
Lew  Ayres  and  Patricia  Ellis. 


Isabel  Jewell  and  Robert  McWade  in  “ Let’s  Be  Ritzy,” 
which  stars  Lew  Ayres. 


Mar.  17,  1934 


UNIVERSAL  WEEKLY 


15 


4e  COUNTESS  OF 


MONTE 


CRISTO 


//THE  COUNTESS  OF  MONTE  CRISTO"  will  open  at 

I the  Roxy  in  New  York  starting  on  March  30th.  It 
has  already  started  in  a number  of  spots  and  "The  Coun- 
tess" is  being  received  with  laughter  and  cheers  wherever 
she  opens  court.  The  beautiful  little  heroine  is  such  a swell 
fake  that  no  one  can  be  really  annoyed  with  her. 

It  seems  that  Janet  Kruger  was  a moving  picture  extra 
girl  in  love  with  a newspaper  man  who  had  just  lost  his 
job.  The  whole  works  were  wet.  The  extra,  clad  in  a $16,- 
000  sable  coat  and  with  trunks  labelled  "The  Countess  of 
Monte  Cristo,"  was  rehearsing  a scene  in  which  she  and 
her  maid  drove  up  to  the  door  of  a swell  hotel  in  a spank- 
ing sixteen  cylinder  car.  The  director  made  Janet  do  the 
scene  over  again  three  or  four  times  because  all  Janet 
could  think  about  was  her  boy-friend  and  her  glimming 
romance.  Finally,  the  director  got  nasty  and  told  her  that 
if  she  didn't  do  it  right  this  time,  she  could  get  out  of  the 
sable  coat  and  give  up  the  Countess  role;  there  were  lots 
of  extras.  But  Janet's  dander  was  up.  Instead  of  stopping 
at  the  swell  hotel  set,  she  threw  the  sixteen  cylinder  car 
in  high  and  dashed  through  the  studio  gates  and  made 
for  the  open  country.  Although  Janet  didn't  want  to  be 
dishonest  about  anything,  appearances  were  so  much  in 


her  favor  that  food,  clothes,  parties,  and  love  even  tum- 
bled right  into  her  lap,  until — 

But  even  then  there  was  an  ace  in  the  hole.  The  dis- 
pairing  newspaper  lover  brought  it  all  back  into  reality 
as  a publicity  stunt.  But  in  the  meantime,  "The  Countess 
of  Monte  Cristo"  has  provided  a show  of  surpassing  in- 
terest and  Karl  Freund  has  been  so  deft  in  his  touch  that 
you  have  to  believe  that  all  of  these  miraculous  things 
really  happen:  you  just  have  to  believe.  ( See  Page  28) 

+ + + 

How  To  Exploit 
"Countess  of  Monte  Cristo' 

IN  all  exploitation  make  the  “Countess  of  Monte  Cristo” 
as  mysterious  a figure  as  possible.  Sell  her  as  a strange, 
exotic  beauty  and  work  in  a background  of  swanky  atmo- 
sphere. Sell  Fay  Wray,  Paul  Lukas,  Patsy  Kelly  and  Paul 
Page,  they’re  all  good  box-office  names. 

Sell  a co-operative  ad  page  with  the  heading:  Today’s 
Prices  Permit  You  The  Luxuries  of,  the  “Countess  of 
Monte  Cristo.”  Stage  a fashion  parade.  Doll  up  your  post- 
er cut-outs  with  actual  clothes,  furs,  imitation  jewelry,  etc. 
See  the  pressbook  for  details  and  for  other  suggestions. 


Fay  Wray  and  Paul  Lukas  in  a scene  from 
“The  Countess  of  Monte  Cristo .” 


Paul  Page  in  a scene  from 
“The  Countess  of  Monte  Cristo.” 


She  couldn’t  mal^e  up 
her  mind  about  men! 

— particularly  about  ber  own 
husband,  whom  sbe  agreed  to 
release  to  tbe  other  woman’ 

— if  tbe  other  woman  would 
supply  ber  with  a new  bus- 
band  ! . . . What  an  idea  for 
tbe  screen  — for  snappy  situa- 
tions and  brilliant  dialogue! 

A UNIVERSAL  PICTURE 


Mar.  17,  I <^4  UNIVERSAL  WEEKLY  =25 

'Uncertain  Lady  A Certain  Hit 


Genevieve  Tobin  as  the  wife  in  “ Uncertain  Lady”  suggests  the  unique  proposal 
to  her  husband,  Edivard  Everett  Horton,  and  his  inamorata,  Renee  Gadd,  that 
they  provide  her  with  another  husband. 


ALL  one  has  to  do  to  be  certain 
that  "Uncertain  Lady"  is  a cer- 
tain hit,  is  to  read  the  Harry  Segall 
play  on  which  the  picture  is  based. 
It  has  a most  unusual  situation  which 
has  been  delightfully  worked  out  by 
Daniel  Evans  and  Martin  Brown. 
George  O'Neil  and  Doris  Anderson 
wrote  the  screenplay,  and  Karl 
Freund  directed  it. 

Here's  the  idea.  A lady  by  the 
name  of  Doris  Crane,  who  is  a bus- 
iness woman  as  well  as  a wife,  is 
about  to  lose  her  husband.  Being  a 
business  woman,  she  makes  a bargain 
with  her  infatuated  spouse  and  his 
fortune-hunter  flame.  She  will  give 
up  her  husband  if  they  two  will  pro- 
vide her  with  another  husband  just  as 
good.  Strangely  enough,  all  parties 
consent  to  this  unusual  arrangement, 
and  immediately  start  in  to  carry  it 
out.  Almost  anything  could  happen 
from  this  set-up  and  almost  every- 
thing does. 

"Uncertain  Lady"  has  a swell  cast, 
too.  First  of  all,  it  has  Edward  Everett 
Horton,  a comedian  of  the  first  water, 
who  has  been  starred  and  featured 
in  a number  of  Universal  productions. 
Then  there  Is  Genevieve  Tobin,  who 
returns  to  the  Universal  studio  which 
was  the  first  to  put  her  in  moving 
pictures.  Miss  Tobin  will  be  remem- 
bered for  remarkable  work  in  "Seed," 


"A  Lady  Surrenders"  and  many 
other  exquisitely  played  parts. 

There  is  also  a newcomer  to  the 
screen  named  Renee  Gadd,  who 
plays  the  part  of  "the  other  woman." 
Miss  Gadd  is  a discovery  of  Carl 
Laemmle,  Jr.  and  this  is  the  first  op- 
portunity she  has  had  on  the  screen, 
though  she  is  well  known  on  the  stage. 

Paul  Cavanaugh  plays  the  romantic 
lead.  George  Meeker  and  Dorothy 
Peterson  are  an  ornament  to  any 


cast.  Mary  Nash,  former  Broadway 
star,  is  also  making  her  talking  pic- 
ture debut  in  this  Universal  picture, 
while  the  balance  of  the  cast  in- 
cludes Donald  Reed,  Herbert  Cor- 
thell,  Arthur  Hoyt,  Gay  Seabrook 
and  James  Durkin. 

+ + + 

EXPLOITATION 
ANGLES  and  HINTS 

SHE  agreed  to  give  up  her  husband 
provided  he  and  the  other  woman 
would  find  her  a new  one!  What  a 
situation  for  a gay  rollicking  farce 
comedy!  And  what  a picture  it  is! 
What  a great  exploitation  story  and 
title!  And  the  cast  is  perfect. 

Go  after  that  title — tease  it  for  all 
its  worth — put  over  a co-operative  ad 
page — use  the  want  ad  columns  under 
the  exchange  or  swap  headings — play 
up  the  cast  of  box-office  favorites — 
Genevieve  Tobin,  Edward  Everett 
Horton,  Paul  Cavanaugh,  George 
Meeker,  Dorothy  Peterson,  Herbert 
Corthell  and  two  newcomers  to  the 
American  screen — Renee  Gadd,  who 
makes  her  American  screen  debut 
after  a whirlwind  success  in  England, 
and  Mary  Nash,  who  comes  to  Hol- 
lywood after  a brilliant  Broadway 
stage  career. 

Watch  for  the  unusual  paper  being 
provided  for  this  picture.  You  will 
find  it  adaptable  to  many  eye-catching 
and  seat-selling  stunts.  Plan  now  to 
use  plenty  of  it  in  your  campaign. 


The  chief  conspirators  in  “Uncertain  Lady.”  Left  to  right:  Renee  Gadd,  Paul 
Cavanaugh,  Genevieve  Tobin,  Edward  Everett  Horton. 


The  love  life  of 
an  actress  who 
couldn’t  make  good 
as  a wife  — — 

EDNA  FERBER'S 

AMOUK 

with 

CONSTANCE  CUMMINGS 
PAUL  LUKAS 

Phillip  Reed,  Joseph  Cawthorn,  Doris  Lloyd, 

Alice  Lake  and  many  others.  Directed  by 
WILLIAM  WYLER.  Presented  by  Carl  Laemmle. 

A B.  F.  ZEIDMAN  PRODUCTION 


UNIVERSAL  WEEKLY 


Mar.  17,  1934 


MARGARET  SULLAVAN 

Biggest  Space  Grabber 


(Continued  from  Page  4) 

This  Is  What  She  Got 

Reviewing  the  publicity  which  Margaret  Sullavan  has 
already  received  in  the  magazines,  it  is  intereseting  to 
note  that  this  girl,  with  only  one  screen  appearance  to 
her  credit,  "Only  Yesterday,"  almost  overnight  became 
the  idol  of  the  press.  Photoplay  Magazine  was  the  first  to 
recognize  her  amazing  talent,  in  an  interview  with  her  in 
their  December  number.  The  Modern  Screen  magazine 
for  January  carried  a personality  interview  with  her  by 
Charles  Beahan,  who  was  instrumental  in  bringing  her  to 
the  attention  of  Universal  officials  at  the  time  he  himself 
was  Eastern  Scenario  Editor  of  the  company.  The  Febru- 
ary magazines  carried  an  avalanche  of  stories,  interviews 
and  full  page  portraits,  these  being  in  New  Movie,  Pic- 
ture Play,  Motion  Picture,  Screenland,  Screen  Book,  Hol- 
lywood, Screen  Play  and  Silver  Screen. 

The  prediction  of  one  of  these  magazines  concerning 
Miss  Sullavan, — "A  new  star  has  been  born!" — has  come 
true.  For  with  her  second  picture,  "Little  Man,  What 
Now?"  Margaret  Sullavan's  name  goes  up  in  electric 
lights.  It  is  to  be  Margaret  Sullavan  in  "Little  Man, 
What  Now?",  a decision  just  made  by  Carl  Laemmle,  Jr. 
who  has  absolute  confidence  and  faith  in  Margaret  Sul- 
lavan's right  to  stardom. 

+ + + 


"LET'S  BE  RITZY'' 

Ready  For  Release 

(Continued  from  Page  14) 

in  "Counsellor  at  Law,"  has  a crackerjack  part  in  this  one, 
and  anyone  who  likes  Frank  McHugh  will  be  amazed  at 
the  humor  of  his  performance  in  this  one. 

"Let’s  Be  Ritzy"  is  in  the  bag.  It  is  in  the  bag  for  you, 
too,  Mr.  Exhibitor,  and  a lot  of  money  with  it! 

* + + 


A UNIVERSAL  PICTURE. 

The  line  of  posters  on  “ The  Countess  of  Monte 
Cristo ” is  one  of  the  most  flashy  and  striking  de- 
vised in  some  time.  The  three-sheet  illustrated 
herewith  is  dominated  by  two  blocks  of  brilliant 
light  vermillion  in  which  Fay  Wray’s  little  green 
hat  stands  out  like  a million  dollars.  The  line  of 
posters  includes,  as  usual,  two  of  these  three- 
sheets,  two  ones,  a six-sheet,  and  a smashing  twen- 
ty-four sheet.  All  of  these  are  allied  in  their  color 
scheme,  making  a full  showing  which  will  domin- 
ate boards  wherever  they  are  posted. 


Swell  Cast  Chosen  For 
'Countess  of  Monte  Cristo” 

( Continued  from  Page  15) 

Stanley  Bergerman,  whose  production  this  is,  picked  out 
a swell  cast,  too.  Fay  Wray  plays  the  Countess,  Paul  Lu- 
kas the  role  opposite,  Reginald  Owen,  Patsy  Kelly,  Paul 
Page  and  Robert  McWade  have  important  parts,  while 
Carmel  Myers,  John  Sheehan,  Frank  Reicher,  Richard 
Tucker,  Matthew  Betz,  Bobby  Watson  and  Dewey  Robin- 
son are  in  the  cast. 


Mar.  17,  1934 


UNIVERSAL  WEEKLY 


29 


Cat  Actor  Chosen 

for  "The  Black  Cat' 

THE  first  black  cat  show  on  record  was  held  in  Holly- 
wood on  Wednesday  to  select  a name  part  feline 
actor  for  the  title  role  of  "The  Black  Cat." 

From  every  alley  and  cellar  in  the  film  capital,  the 
Black  Marias  and  Black  Toms  gathered  at  Universal  City, 
where  Carl  Laemmle,  Jr.,  general  manager  of  the  studios, 
gave  $25  in  prizes  for  the  biggest,  most  beautiful  and 
weird  looking  specimens. 

The  winner  of  first  prize  was  awarded  a role  in  Univer- 
sal's current  mystery  picture,  "The  Black  Cat,"  with  Boris 
Karloff  and  Bela  Lugosi.  The  two  runners  up  were  given 
prize  ribbons,  and  their  owners  received  checks. 

It  was  the  cat's  meow. 


+ + + 

Ken  Maynard  Europe  Bound 

WITH  the  latest  picture,  "Doomed  to  Die,"  scheduled 
be  finished  by  the  middle  of  the  week,  Ken  May- 
nard, Universal  western  star,  will  leave  Hollywood  on  Sat- 
urday for  New  York,  to  take  passage  on  the  Berengaria, 
which  sails  for  Le  Havre,  France,  March  21st.  He  will  be 
accompanied  by  Mrs.  Maynard. 

The  Maynards  plan  an  extensive  European  vacation. 
Upon  reaching  Le  Havre,  they  will  immediately  entrain 
for  Spain,  where  they  will  spend  about  three  months  be- 
fore touring  the  continent  and  returning  to  the  United 
States. 


PAUL  LUKAS 
C0NS1ANCE  CUMMINGS 


PfcHUP  REED  OOK’J  UCYD.JGS  tAW*ttPW* 
£>>'*< by  WILLIAM  WYL£R 


KIDMAN 


UNIVER/AL  PICTURE 


Glamour  has  been  injected  into  the  posters  of 
“Glamour.”  The  six-sheet  illustrated  shows  a grad- 
uated gold  and  yellow  design  flashing  up  from  the 
figure  of  Constance  Cummings  against  a rich  back- 
ground of  solid  yellows.  The  entire  line  is  carried 
out  in  the  same  color  design. 


ISABEL  JEWELL 


»»OM  A-STACC  Pit> 

W**AMT»«8WY  MC  E 

COWARD  LWOWIG- 

carllaemmle  -m 


PATRICIA  ELLIS. FRANK  MFHUGH 


A UNIVERSAL  PICTURE 

te>PY«*«GMTCC‘  1934  - V*lit4tS4t..  >-* 


Light  airy  treatment  characterizes  the  line  of 
paper  on  “Let's  Be  Ritzy.”  With  such  a well  known 
cast,  every  effort  has  been  made  to  preserve  the 
likenesses  of  Lew  Ayres,  Patricia  Ellis,  Isabel  Jew- 
ell and  Frank  McHugh,  while  carrying  out  the 
spritely  idea  of  the  jazzy  title.  The  other  three-sheet 
is  a huge  hat  with  Lew  Ayres  and  Patricia  Ellis  sit- 
ting in  it.  Morgan  has  provided  the  usual  quota  of 
twenty-four  sheets , a six,  two  threes,  and  two  ones. 


The  Original 

FRANKENSTEI 

(Boris  Karloff) 


+ 

The  Original 

DRACULA 

(Bela  Lugosi) 


The  PERFECT 
Combination 
For  THE  Mystery 
Thriller  of  All  Time! 


A Story  fror 

EDCA 


ALL  Ah 

P O E 


From 


UNIVERSAL  PICTURES  CORP. 

730  FIFTH  AVENUE 
NEW  YORK  CITY 


recently  wired  Carl  Laemmle : "Universal 
Newsreel  has  just  completed  first  week's 
showing  in  Crauman's  Chinese  Theatre... 
For  three  years  we  have  operated  without 
a newsreel  and  in  my  opinion 


UNIVERSAL 

NEWSREEL 


alone  measures  up  to  the  high  standard 
of  entertainment  established  at  Crauman's 
Chinese  in  Hollywood  where  our  policy  is 
two  shows  daily." 


SID  CRAUMAN 


Printed  in  U.  S.  A. 


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Have  you  noticed  the  notices? 


2 --  = UNIVERSAL  WEEKLY  — '■ ^ May  12,  1934 

I OWE  YOU 

No.  77 1 Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

In  these  strange  days  of  struggle  and  doubt,  it  is  im- 
portant for  you  to  know  that  your  source  of  supply  of 

pictures  is  safe  and  sound. 


Signing  up  for  a list  of  good  pictures  really  doesn't  mean 
much  to  you  unless  you  are  sure  that  the  company  with 
which  you  sign  is  in  a position  to  carry  on  its  business. 

So  I owe  you  a report  on  Universal.  Here  it  is: 

Universal  is  in  excellent  shape.  We  are  doing  a splendid 

business  all  over  the  world.  Last  week,  for  example,  we 
did  a larger  foreign  business  than  we  have  done  in  any 
similar  week  in  the  past  six  years. 

Universal  owes  very  little  money  anywhere,  almost 
nothing  in  comparison  with  the  business  we  are  doing. 


A conservative  forecast  of  our  expense  and  income  for 
the  coming  year  shows  that  we  can  not  only  make  the 
pictures  we  have  obligated  ourselves  to  make,  but  deliver 
something  a little  better  than  we  promised. 


1 


May  12,  1934  E : UNIVERSAL  WEEKLY  _ -^3 

THIS  NEWS 

Universal  could  not  possibly  be  in  such  sound  condition 
unless  the  greater  portion  of  its  customers  were  in  good 

shape,  too.  We  go  up  or  down  as  the  business  of  our 

customers  goes  up  or  down.  The  fact  that  we  are  turning 
that  corner  (instead  of  waiting  for  prosperity  to  turn  it)  is 
proof  enough  that  most  of  our  customers  have  turned  it  — 
some  of  them  without  even  realizing  it. 

In  this  world  no  one  gets  back  more  than  he  gives  out. 
Universal  has  given  to  its  customers  a good  average  of 
money-making  pictures  and  now  we  are  feeling  the  effects 
of  it.  But  before  we  could  feel  the  effects,  the  larger  part 
of  our  customers  feel  the  benefit  of  it.  That  is  as  it  should 
be  in  all  business. 


We've  sailed  some  stormy*  seas  in  the  past  quarter  of  a 
century  and  especially  since  the  Fall  of  1929  — but  we're 
right  here  on  the  job,  right  side  up  and  ready  to  act  again 

as  a bulwark  of  safety  and  security  for  you. 


Universal  and  those  who  rely  upon  Universal  can  now 
look  forward  with  contented  minds  upon  the  future. 


<JMargareL> 

Sullavan 


with 


r. DOUGLASS  ^MONTGOMERY 


lu  i 

LITTLE  MAN, 
WHAT  NOW? 


bids  fair  to  threaten  even  your 
biggest  1929  grosses! 

From  the  famous  best-seller  by  Hans  Fallada.  Directed 
by  Frank  Borzage.  With  Fred  Kohler,  Alan  Hale,  Mae 
Marsh,  George  Meeker,  Muriel  Kirkland,  DeWitt  Jen- 
nings, Hedda  Hopper,  Catherine  Doucet.  Bodil  Rosing. 
Screenplay  by  William  Anthony  McGuire. 

A 

FRANK  BORZAGE 

Production 


Proudly  Presented  hy  Carl  JCaemmltj 


The  Most  Important  Picti 

Frank  Borzage  Since 


May  12,  1934 


UNIVERSAL  WEEKLY 


9 


Celebrating  Junior  Laemmle’s  26th  Birthday 


Here  is  the  group  of  studio  officials  who  helped  Carl  Laemmle,  Jr.  celebrate  his  twenty-sixth  birthday.  The  party  was 
given  by  William  Anthony  McGuire,  who  sits  between  Carl  Laemmle  and  Carl  Laemmle,  Jr.,  and  was  held  at  the 
Colony  Cafe.  In  the  picture  will  be  seen  J.  R.  Grainger,  general  manager  of  distribution  for  Universal  Pictures,  Frank 
Mastroly,  executive  studio  manager,  Henry  Henigson,  E.  M.  Asher,  Robert  Harris  and  Eddie  Buzzell,  director.  There  are 
a lot  of  others  who  didn’t  get  in  the  picture  and  whose  faces  are  too  indistinct  to  show  up  in  this  flashlight.  It  was  a 
great  party  and  came  just  at  right  time  to  celebrate  the  completion  of  Universal’s  biggest  picture,  “Little  Man,  What  Now?” 


BUCK  JONES  STARTS  "THE  RED  RIDER" 
UNIVERSAL  LEAD-OFF  SERIAL  THIS  WEEK 


WHEN  Carl  Laemmle  gave  Buck 
Jones  the  honor  of  starting 
Universal's  next  year's  serial  program, 
he  decided  to  put  every  element  of 
box-office  support  behind  this  great 
box-office  western  star.  The  first 
thing  to  do  was  to  provide  a story. 
One  of  the  greatest  writers  of  west- 
erns over  a period  of  the  last  fifteen 
years  is  W.  C.  Tuttle.  Adventure 
Magazine  would  not  be  in  existence 
without  him.  Neither  would  a number 
of  other  popular  western  magazines. 
Universal  purchased  W.  C.  Tuttle's 
story,  "The  Red  Head  from  Sun  Dog" 
and  re-titled  it  "The  Red  Rider." 

Already  the  leading  lady  has  been 
chosen  in  the  person  of  Janet  Chand- 
ler. Janet  has  beauty,  skill  in  riding 
and  real  acting  ability.  She  will  be  a 
delightful  foil  for  Buck  Jones.  The 
villain  also  has  been  chosen  in  the 
person  of  Richard  Cramer,  who  plays 
the  role  of  Joe  Portuguese.  Direction 
will  be  in  the  hands  of  Louise  Fried- 
lander,  who  made  such  a tremendous 
impression  with  his  first  serial,  "The 
Vanishing  Shadow." 


Buck  Jones  in  "The  Red  Rider"  will 
get  under  way  at  Universal  City  early 

+ 

Murray  Roth  to  Direct 

CARL  LAEMMLE,  Jr.  has  assigned 
Murray  Roth  to  direct  the  Damon 
Runyon  picture,  "Ransom,  One  Mil- 
lion," when  it  goes  into  production  at 
Universal  City  next  month.  "Ransom, 
One  Million"  is  one  of  Universal's  big 
pictures  for  next  season.  It  ran  serially 
in  Cosmopolitan  Magazine  and  it  was 

mvi- 


A Magazine  for  Motion  Picture  Exhibitors 
Paul  Gulick.  Editor 

Published  Weekly  by  the  Motion  Picture 
Weekly  Publishing  Co. 
Rockefeller  Center,  New  York  City 
Copyrighted  1934 
Univeisal  Pictures  Corp. 

{All  Rights  Reserved) 

MAY  12,  1934 


this  week  and  will  be  ready  for  early 
release. 

+ + 

“Ransom,  One  Million 99 

Murray  Roth  who  brought  the  story 
to  the  attention  of  Carl  Laemmle,  Jr. 
In  the  meantime,  Ben  Grauman  Kohn, 
author  of  "Mud  Turtle,"  has  been  as- 
signed to  adapt  the  story.  Kohn  has 
been  writing  under  the  name  of  Kurt 
Kemplar. 

+ + + 

Jean  Bart  Adapts 

Own  Play  to  Screen 

Author  of  Broadway  Success,  "The  Man  Who 
Reclaimed  His  Head,"  Working  on 
Script  at  Universal  City. 

LAST  year  Universal  bought  "The 
Man  Who  Reclaimed  His  Head," 
the  Broadway  play  by  Jean  Bart, 
which  starred  Claude  Rains.  It  will  be 
made  for  next  year's  program  and 
Jean  Bart,  the  author,  is  at  work  now 
on  adapting  her  own  scrip4’.  Henry 
Henigson  is  the  associate  producer  ip 
charge  and  Edward  Ludwig  will  direct. 


10~  _:  — UNIVERSAL  WEEKLY  = May  12,  1934 

NEW  FACES  YOU  WILL  SEI 


HEATHER  ANGEL 


mJEbLA-Zl : K 

Heather  Angel  Cast 
For  “The  Mystery 
Of  Edwin  Drood ” 

UNIVERSAL  is  to  make  two  Charles 
Dickens  pictures  for  next  season. 
Dickens  is  getting  a great  play  after 
all  of  these  years  and  solely  because 
of  the  tremendous  interest  which  has 
been  aroused  by  the  world  wide  pub- 
lication of  "The  Life  of  Our  Lord," 
the  story  which  he  wrote  for  the  infor- 
mation of  his  own  children  and  which 
was  not  to  be  published  until  those 
children  had  passed  on.  These  two  fa- 
mous Dickens  stories  are  "The  Mys- 
tery of  Edwin  Drood"  and  "Great 
Expectations."  "The  Mystery  of  Edwin 
Drood"  will  be  supervised  by  Edmund 
Grainger,  while  "Great  Expectations" 
will  be  a Stanley  Bergerman  produc- 
tion. 

The  first  player  engaged  for  either 
of  these  Dickens  stories  is  Heather 
Angel.  This  beautiful  English  actress, 
who  has  been  in  this  country  for  the 
last  year,  will  play  the  lead  in  "The 
Mystery  of  Edwin  Drood"  which  Lynn 
Riggs  is  now  adapting  to  the  screen. 

Heather  Angel  was  born  in  Christ 
church,  Oxford,  England,  and  though 
her  parents  were  not  show  people, 


Miss  Angel  was  not  out  of  her  teens 
before  she  was  on  the  stage.  Her 
greatest  triumph  on  the  London  stage 
was  "The  Importance  of  Being  Earn- 
est." It  was  that  which  brought  her 
to  the  attention  of  the  films  and  she 
played  in  a number  of  them  in  Eng- 
land before  coming  to  this  country. 

+ + + 

Brown  Already  In  Two 

RUSS  BROWN  so  impressed  Carl 
Laemmle,  Jr.  by  his  work  in  the 
"rushes"  of  "The  Love  Captive"  with 
Nils  Asther  and  Gloria  Stuart,  that  he 
was  placed  under  contract  to  Univer- 
sal, and  was  promptly  dubbed  "Rush- 
es" Brown  by  his  associates  on  the  lot. 
He  was  next  cast  with  Chester  Mor- 
ris in  "Let's  Talk  It  Over"  and  is 
scheduled  for  the  Russ  Columbo  fea- 
ture to  follow.  Brown  is  well  known 
after  many  years  on  the  vaudeville 
and  musical  comedy  stage  in  New 
York.  He  was  teamed  for  several 
years  with  Bert  Wheeler  (of  Wheeler 
and  Woolsey)  in  vaudeville,  and  fol- 
lowing that  with  Jimmy  Fallen  as  Fal- 
len and  Brown.  It  was  not  until  1932 
that  Brown  went  into  pictures,  in  "My 
Woman."  "Moulin  Rouge"  followed, 
before  the  Universal  engagement. 


RUSS  BROWN 


Hr  has  alrrady  played  in  llniversal 
pictures — “ The  Love  Captive,”  and 
“Let’s  Talk  It  Over” 


DOROTHY  APPLEBY 


This  Dorothy  Appleby 

Is  Broadway  Favorite 

ONCE  upon  a time  a little  girl 
from  New  England  won  a beau- 
ty contest  and  was  sent  to  New  York 
as  Miss  Maine.  With  no  previous 
stage  experience  she  was  cast  in  the 
leading  feminine  role  of  an  important 
musical  comedy,  "Mary  Jane  Mc- 
Kane,"  succeeding  the  then  famous 
Mary  Haye. 

That  little  girl  was  Dorothy  Apple- 
by, born  in  Portland,  Me.,  on  January 
6,  just  missing  being  a "New  Year" 
baby  by  five  days.  It  was  a lucky 
break,  Dorothy  admits,  that  caused 
her  to  become  a leading  lady  in  her 
very  first  show.  Other  important 
roles  followed  and  the  name  Appleby 
became  a Broadway  byword. 

Perhaps  her  greatest  role  was  in 
"Young  Sinners,"  which  was  later 
made  as  a film.  Some  of  her  other 
stage  successes  include  "Springtime 
for  Henry,"  "Square  Crooks,"  "When 
You  Smile,"  with  Elsie  Janis  and  many 
others.  She  has  never  played  in  stock. 

A short  time  ago  Dorothy  came  to 
Hollywood  and  has  already  been  seen 
in  three  pictures,  the  most  recent  of 
which  is  "As  the  Earth  Turns."  She  is 
in  "I  Give  My  Love,"  in  support  of 
Wynne  Gibson  and  Paul  Lukas. 


= UNIVERSAL  WEEKLY  -11 

IN  UNIVERSAL  PICTURES 


LOUISE  LATIMER 


Louise  Latimer  Rushed 

Into  First  Universal  Part 

LOUISE  LATIMER  is  another  stage 
discovery  of  young  Mr.  Laemmle. 
She  was  signed  this  season  and  imme- 
diately went  to  Universal  City  for  her 
tests.  Miss  Latimer  has  been  busy 
every  moment  since  she  arrived  on 
the  Universal  lot.  Her  first  work  is  in 
"There's  Always  Tomorrow,"  the  Ted 
Sloman  picture  in  which  Frank  Mor- 
gan is  featured  with  Binnie  Barnes, 
Lois  Wilson,  Elizabeth  Young,  Robert 
Taylor,  Maurice  Murphy  and  Dick 
Winslow.  Miss  Latimer  was  born  in 
Brooklyn,  N.  Y.  on  March  6,  1915  of 
New  England  ancestry.  She  was  edu- 
cated at  Adelphi  Academy,  Brooklyn 
and  Glen  Eden  School,  Stamford, 
Conn.;  also  the  University  of  Arizona 
and  the  University  of  Southern  Cali- 
fornia. She  studied  acting  at  the  Al- 
viene  Dramatic  School  in  New  York 
and  received  a position  with  a stock 
company  in  Bangor,  Maine.  Among 
the  plays  in  which  she  has  had  parts 
are  "Let  Us  Be  Gay,"  "Dinner  at 
Eight'  and  "When  in  Rome"  at  the 
49th  Street  Theatre. 


Fourth  Acquisition  from 
Pasadena  Playhouse 

EARL  EBY,  another  of  the  newly 
signed  discoveries  of  Carl  Laem- 
mle, Jr.  is  versatile  indeed.  He  has 
acted,  stage  directed,  written  plays, 
designed  stage  sets,  and  can  sing, 
dance  and  play  the  piano.  He  was  at 
one  time  connected  with  the  famous 
Pasadena  Community  Playhouse,  the 
training  ground  for  so  many  screen 
stars.  He  has  managed  Fanchon  and 
Marco  stage  shows  and  acted  in  fifty 
different  plays.  His  work  in  "Cross 
Country  Cruise"  attracted  Mr.  Laem- 
mle's  attention  and  brought  him  his 
contract. 

At  present  Eby  is  playing  in  "Let's 
Talk  It  Over"  with  Chester  Morris 
and  Mae  Clarke.  He  is  the  fourth 
player  Carl  Laemmle  has  obtained 
from  that  Pasadent  Playhouse.  The 
others  are  Gloria  Stuart,  Onslow  Ste- 
vens and  Jacqueline  Wells  who  play- 
ed in  "The  Black  Cat."  Douglass 
Montgomery  who  has  just  finished  a 
wonderful  tale  in  "Little  Man,  What 
Now,"  with  Margaret  Sullavan  was 
also  a product  of  this  prolific  Play- 
house. 


EARL  EBY 


A player  of  many  parts  who  is  now  in 
“Let’s  Talk  It  Over.” 


JANE  WYATT 


Jane  Wyatt  Flies 

F or  “ One  More  River 99 
JANE  WYATT  of  the  New  York 
J stage  is  the  best  known  of  all  the 
new  faces  on  this  page.  From  a thea- 
trical standpoint  she  is  already  a big 
bet.  She  was  signed  to  a long-term 
Universal  contract  while  playing  in 
"Joyous  Season"  at  the  Belasco 
Theatre  in  New  York  with  Lillian  Gish, 
and  went  to  Hollywood  for  a screen 
test.  This  was  enormously  successful 
and  Miss  Wyatt  returned  to  New 
York  to  complete  her  plans  for  a res- 
idence in  California.  She  flew  back 
to  the  Coast  on  Tuesday  to  play  in 
"One  More  River." 

Jane  Wyatt  is  the  daughter  of  the 
socially  prominent  Christopher  B. 
Wyatts.  She  was  born  at  Campgaw, 
New  Jersey  on  August  12th,  1912, 
and  was  educated  at  Miss  Chapin's 
School  and  Barnard  College,  New 
York.  At  the  age  of  19,  she  had  her 
first  taste  of  acting,  when  she  joined 
the  Berkshire  Players  at  Stockbridge, 
Mass.  Engagements  in  several  Broad- 
way plays  followed,  including  "Trade- 
winds,"  "The  Vinegar  Tree,"  "The 
Fatal  Alibi,"  "The  Mad  Hopes," 
"Evensong"  and  "Conquest,"  suc- 
ceeding Margaret  Sullavan  in  "Din- 
ner at  Eight"  in  the  New  York  cast. 


Ask  your  feminine  fans  how 
they  would  like  to  be  hypno- 
tized into  loving  and  lying  and 
sacrificing  for  a man  whom  at 
heart  they  hated  — and  you'll 
get  crowded  houses  to  see  the 
picture  that  tells  them  all  about 
it A drama  whose  tense  sit- 

uations match  the  extreme 
unusualness  of  its  perfect 
movie  theme ! 

With 


NILS  ASTHER 
GLORIA  STUART 

PAUL  KELLY  — ALAN  DINEHART  — RENEE  GADD 
— RUSS  BROWN.  Produced  by  Carl  Laemmle,  Jr. 
Story  and  direction  by  Max  Marcin.  Presented  by 
Carl  Laemmle. 


CAPTIVE 


14: 


UNIVERSAL  WEEKLY 


May  12,  1934 


THE  LATEST  NEWS  OF  PRODUC1 

" -—■■■■ ~ ' -'.V rr| 


Lowe  - Karloff  Set 

STEPPING  out  with  the  largest  pro- 
duction budget  in  its  history,  Uni- 
versal announced  plans  today  to  cre- 
ate the  most  impressive  list  of  star 
and  featured  player  names  in  the 
concern's  life.  Karloff  who  brought 
terror  to  the  screen  with  his  "Franken- 
stein," has  been  signed  for  three 
mystery-horror  pictures  and  Edmund 
Lowe  who  recently  starred  in  "Bom- 
bay Mail"  received  contracts  for  two 
films,  Carl  Laemmle,  Jr.,  announced. 

The  new  season  will  start  June  I 
and  by  that  time  Mr.  Laemmle  will 
have  announced  the  most  ambitious 
program  in  the  history  of  Universal. 
The  schedule  provides  for  42  features. 


Lilian  Bond,  looking  particularly  fetching 
in  a scene  from  “Affairs  of  a Gentleman” 


“Let’s  Talk  It  Over ” 

New  Morris  Title 

UNIVERSAL  has  changed  the  title 
of  the  B.  F.  Zeidman  production 
starring  Chester  Morris  to  "Let's  Talk 
It  Over."  This  picture  has  enjoyed  a 
number  of  titles  in  the  studio.  It  be- 
gan as  an  original  document  by  Dore 
Schary  and  Lewis  Foster  called  "Loves 
of  a Sailor."  It  later  was  changed  to 
"Funny  Thing  Called  Love,"  but  there 
are  so  many  "loves"  on  the  market 
that  it  seemed  best  to  get  entirely 
away  from  the  commodity. 

In  "Let's  Talk  It  Over,"  Mae  Clarke, 
whose  many  performances  in  Univer- 
sal pictures  like  "Waterloo  Bridge" 
and  "Frankenstein"  make  her  feel 
very  much  at  home  there,  is  leading 
woman.  Featured  with  her  are  Frank 
Craven,  Andy  Devine  and  Russ 
Brown,  while  the  cast  includes  also 
John  Warburton,  Irene  Ware,  Ander- 
son Lawler,  Goodee  Montgomery, 
Dougles  Fowley,  Tom  Dugan,  Herbert 
Corthell,  Lois  January,  Dean  Benton, 
Earl  Eby,  Wanda  Perry  and  Dorothy 
Daw. 

"Let's  Talk  It  Over,"  is  being  made 
from  a screenplay  by  John  Meehan, 
Jr.,  with  dialogue  contributed  also  by 
him  and  under  the  direction  of  Kurt 
Neumann.  Its  final  scenes  will  be  shot 
tomorrow. 

+ + + 

Universal  Enlarging 

“Embarrassing  Moments ” 

Henry  armetta,  one  of  the 

most  active  players  on  the  Uni- 
versal lot,  has  been  given  a new  long- 
term contract  by  Carl  Laemmle,  Jr. 
The  reason  for  superseding  the  old 
contract  was  the  clever  work  Armetta 
did  in  "Embarrassing  Moments"  with 
Chester  Morris.  In  fact,  so  important 
did  the  sequences  in  which  Armetta 
appeared  become  in  the  picture,  that 
the  studio  decided  to  broaden  and 
enlarge  upon  them.  The  company  was 
brought  back  and  a week's  extra  work 
put  in  on  this  Chester  Morris  starring 
vehicle. 

Several  players  were  added  in  the 
Armetta  sequences.  The  cast  already 
includes  Marion  Nixon,  Walter  Woolf, 


Jane  Darwell,  Virginia  Sale,  Alan 
Mowbray,  Huntley  Gordon,  George 
Stone,  Charles  E.  Coleman,  Gay  Sea- 
brook. 

The  new  scenes  were  not  accom- 
plished without  danger  and  excite- 
ment. Chester  Morris  suffered  severe 
injuries  to  his  left  hip,  and  both  he 
and  another  actor  escaped  death  by 
a miracle. 

While  seated  in  the  cockpit  of  an 
airplane  suspended  forty  feet  in  the 
air,  the  plane  suddenly  lurched  and 
fell  to  the  sound  stage  floor,  carrying 
both  Morris  and  Pat  Flaherty,  playing 
the  role  of  the  pilot,  with  it.  Three 
large  studio  lights  crashed  on  top  of 
the  men,  the  glass  severing  a sleeve 
from  Morris's  coat,  and  cutting  a 
shoe  from  his  left  foot. 

Both  men  were  rushed  to  the  studio 
hospital  where  they  received  treat- 
ment. Morris  suffered  intense  pain 
from  crushed  muscles.  Flaherty  es- 
caped serious  injury,  but  suffered 
from  bruises  about  the  body. 

The  story  is  by  William  Anthony 
McGuire  and  the  direction  by  Edward 
Laemmle. 

+ + + 

’"One  More  River ” Cast 
Now  Is  Almost  Complete 

OVER  the  week-end,  five  players 
were  added  to  the  already  im- 
posing cast  which  James  Whale  has 
enlisted  to  interpret  John  Gals- 
worthy's novel,  "One  More  River." 
The  new  players  are  Kathleen  How- 
ard, former  Metropolitan  Opera  con- 
tralto and  fashion  editor  of  Harper's 
Bazaar,  E.  E.  Clive,  Alan  Mowbray, 
Gilbert  Emery  and  Robert  Greig. 

R.  C.  Sherriff  adapted  this  novel 
of  contemporary  English  life  while 
James  Whale  was  in  England  several 
months  ago.  The  scenes  were  worked 
out  with  actual  English  settings  in 
mind,  as  was  the  case  when  these  two 
collaborated  on  H.  G.  Wells'  "The 
Invisible  Man." 

In  the  cast  already  announced,  are 
Diana  Wynyard,  Colin  Clive,  Frank 
Lawton,  Mary  Astor,  Henry  Stephen- 
son and  Reginald  Denny. 


May  1 2,  1 934  ' 7 UNIVERSAL  WEEKLY  -■  ' =15 


3N  AT  UNIVERSAL  CITY  STUDIOS 


Carl  Laemmle,  Jr.,  must  have  been  looking  at  this  still  when  he  re-titled  “Funny  Thing  Called  Love.”  Anyway,  it  illustrates  the 
new  title,  “Let’s  T alk  It  Over,”  as  well  as  any  still  could,  with  so  many  interested  talkees  in  it.  Chester  Morris  is  center  of  attraction 


Beautiful  Binnie  Barnes  and  Lois  Wilson  Cast 


NIVERSAL  went  far  afield  for  one 
of  the  roles  in  the  tentatively 
titled  "There's  Always  Tomorrow," 
which  Ted  Sloman  put  in  production 
yesterday  at  Universal  City.  By  cable 
Binnie  Barnes  the  beautiful  English 
actress  who  played  Kathrine  Howard 
in  "Henry  The  Eighth,"  was  engaged 
to  play  the  role  of  Alice,  the  girl  who 
understands  Frank  Morgan  in  this 
story  which  Ted  Sloman,  the  director 
wrote.  Miss  Barnes  is  one  of  the  most 
luscious  creatures  on  the  screen  to- 
day. 

Every  effort  is  being  made  to  get 
Miss  Barnes  on  the  Olympic,  Wed- 
nesday's boat,  but  if  she  fails,  she 
will  have  to  sail  on  the  Acquitania  on 
the  12th.  As  soon  as  she  arrives  in 


New  York,  she  will  be  shot  to  the 
coast  as  rapidly  as  possible  on  the 
fastest  plane. 

Another  role  was  assigned  yester- 
day in  this  production,  that  of  the 

Make  Reservations  NOW 

for  the 

MORRIS  JOSEPH 
20th  Anniversary 
Testimonial  Dinner 
HOTEL  TAFT 

NEW  HAVEN,  CONN. 

MAIN  BALL  ROOM 

MAY  22,  1934 

Greatest  Party  in  the  History  of  Show 
Business  in  Connecticut. 


woman  who  misunderstands  Frank 
Morgan.  Since  the  actress  was  re- 
quired to  appear  as  the  mother  of 
five  children,  there  wasn't  any  grand 
rush  about  playing  it  on  the  part  of 
Hollywood  actresses.  Yesterday  Carl 
Laemmle,  Jr.,  however,  assigned  it  to 
Lois  Wilson,  who  had  played  a similar 
part  in  "Seed"  and  who  regards  that 
previous  role  as  the  most  satisfactory 
performance  she  ever  gave  on  the 
screen.  Her  latest  role  is  also  a moth- 
er role  in  Frank  Borzage's  "No  Great 
er  Glory." 

Those  already  playing  in  the  pic- 
ture are  Elizabeth  Young,  Louise  Lat- 
imer, Robert  Taylor,  Maurice  Murphy, 
Dick  Winslow,  Helen  Parish  and  Mar- 
garet Hamilton. 


A Great 
Box-Office 
Cast  in  a 
Great 
Picture! 


CARL 

LAEMMLE 

presents 


O^LUKAS 


UOW  the  women  will  love  this 
one!  ...  A new  kind  of  murder 
mystery  with  a new  kind  of  dramatic 
thrill  — spiced  with  the  amorous  rela- 
tionships of  an  irresistible  man  with 
many  weak  and  beautiful  women.  . . . 
It  s perfect  movie  fare  — ready  to  do 
plenty  of  business  for  YOU ! 


nth  " 

JEILA  HYAMS  - PATRICIA  ELLIS 
>HILLIP  REED  - ONSLOW  STEVENS 


'OROTHY  BURGESS,  LILLIAN  BOND,  JOYCE  COMPTON,  RICHARD 
CARLE,  DOROTHY  LE  BAIRE 


Produced  by  Carl  Laemmle,  Jr., 
from  a play  by  Edith  and  Edward 
Ellis.  Directed  by  Edwin  L.  Marin. 
Edmund  Grainger,  Associate  Pro- 
ducer. 


18 


UNIVERSAL  WEEKLY 


May  12,  1934 


SILVER  SCREEN  GIVES 

The  Best  Interview  Yet! 

Excerpts  From  The  Three  Page  Story 

by  Patricia  Keats 

Illustrated  With  Scenes  From  66Little  Man , What  Now?” 


THE  "Little  Man,  What  Now?"  company  is  at  work  on 
stage  6 I am  told  when  I reach  Universal.  I stumble 
over  Boris  Karloff,  Gloria  Stuart,  and  an  old  cab  left  over 
from  "Back  Street,"  and  arrive  on  the  set  just  in  time  to 
see  Margaret  rescue  a stew  from  the  kitchen  stove — I 
mean  a meat  stew.  So  that  cute  kid  is  Margaret  Sullavan. 
She  doesn't  look  nearly  as  young  ladyish  as  she  did  in 
"Only  Yesterday."  Well,  if  you  don't  mind,  I'll  just  sit  over 
here  in  the  corner  and  observe  a bit.  Ah,  there's  Frank 
Borzage. 

Frank  Borzage  is  the  most  widely  loved  and  admired 
director  in  Hollywood — and,  if  you  could  just  see  the 
flock  of  gold  statuettes  he  has  won  at  Academy  Award 
dinners,  you'd  know  that  he  rates  pretty  high  with  his  con- 
freres. When  I first  saw  the  row  of  gold  statuettes  in  his 
home  I was  sure  that  they  had  mated  and  had  children. 

Frank  is  directing  "Little  Man,  What  Now?"  and  that  is 
all  you  need  to  know  to  be  convinced  that  it  will  have  the 
charm  and  tender  pathos  and  naive  humor  of  "Seventh 
Heaven." 

You've  probably  read  Hans  Fallada's  best  seller  and 
know  what  a truly  beautiful  and  sincere  story  it  is.  And 
you  can  be  darned  sure  that  none  of  its  beauty  and  sin- 
cerity will  be  lost  on  the  screen,  with  Frank  Borzage  di- 
recting. 

And  that  for  "Little  Man,  What  Now?"  and  Frank  Bor- 
zage. It's  my  bet,  judging  from  what  I observed  on  my 
observation  day,  that  Frank  will  have  another  little  gold 
statuette  ere  the  birdies  nest  again,  and  so  will  Carl 
Laemmle. 

And  now  for  Margaret  Sullavan.  She  can't  stand  swank 
and  pretense. 

When  the  day's  work  is  done  Margaret  goes  loping 
home  in  her  Ford  roadster,  none  too  new,  with  the  top 
down  and  the  wind  blowing  her  hair  in  every  direction. 
She  lives  in  Cold  Water  Canyon,  in  a rented  house,  with 
a devoted  colored  maid  and  a little  Scottie  named  Peter. 
Right  now  Margaret  is  devoting  her  life  to  weeding  her 
lawn — and  Peter  is  helping  assiduously.  As  soon  as  the  last 
"take"  is  okayed,  Margaret  Slips  out  of  her  demure  little 
Lammchen  dresses  and  pulls  on  an  old  pair  of  corduroy 
pants  and  a pongee  shirt.  No  frills  and  ruffles  for  her. 

If  she  gets  a day  away  from  the  studio  she  goes  driv- 


ing through  the  country  having  a swell  time,  and  usually 
by  herself — she  never  can  tell  you  exactly  where  she  went 
because  details  mean  nothing  to  her.  She's  in  love  with  the 
adventure  of  living.  If  she  gets  several  days  off  from  the 
studio  she  usually  goes  to  a dude  ranch  on  a fishing  spree, 
for  she  is  a most  enthusiastic  angler. 

Before  meeting  Margaret  Sullavan  I was  convinced  that 
her  desire  for  simplicity  and  privacy,  her  exaggerated 
inferiority  complex,  and  her  abhorrence  of  publicity  and 
the  Best  People  (even  Garbo  selects  her  friends  from  the 
Best  People)  was  all  just  another  act.  Of  course  our  little 
village  is  a place  where  more  acting  is  done  off  the  screen 
than  on.  Better  performances  are  given  at  the  Mayfair 
and  the  Cocoanut  Grove,  not  to  mention  when  "ex" 
meets  "ex"  in  the  early  morning  at  the  Clover  Club,  than 
you'll  ever  see  on  the  screen,  alas.  And  the  word  natural 
hasn't  been  heard  around  here  in  years  except  at  crap 
games.  Every  one  is  so  busy  being  glamorous,  or  mysteri- 
ous, or  exotic,  or  utterly  charming,  or  utterly  gross  that 
when  a perfectly  normal,  natural  girl  comes  along  doing 
and  saying  what  a perfectly  normal  and  natural  girl  would 
do  and  say,  everybody  up  and  whispers,  "She's  putting 
on  an  act."  Having  been  deluged  with  charm  and  insin- 
cerity for  months  on  end  I regret  to  say  I joined  in  the 
whispering.  But  no  more. 

Margaret  Sullavan  isn't  any  more  putting  on  an  act 
than  my  little  kitten,  chasing  grasshoppers  out  in  the  pa- 
tio, is.  She  really  is  shy  and  sensitive,  she  really  believes 
she  is  a rotten  actress.  She  is  completely  unspoiled — and 
heaven  help  us,  may  she  remain  so.  It  is  refreshing  to  meet 
someone  in  Hollywood  who  doesn't  expect  you  to  start 
raving  about  her  last  picture,  who  doesn't  invite  you  to 
look  at  her  last  portrait  sitting,  who  doesn't  tell  you  that 
her  studio  is  ruining  her,  who  doesn't  gossip  about  the 
other  stars — and  who  very  frankly  tells  you  that  she  does- 
n't care  at  all  about  meeting  you.  It's  delightful. 

Margaret  is  so  convinced  that  she  is  a rotten  actress 
and  has  a lot  to  learn  that  she  was  simply  sick  all  over 
when  she  saw  herself  in  "Only  Yesterday."  She  fled  im- 
mediately to  New  York  and  started  looking  for  another 
stage  play.  When  Johnny  Johnston  of  the  publicity  de- 
partment wrote  her  that  Universal  was  excited  over  the 
picture,  and  wanted  her  to  reserve  space  in  a local  trade 


May  12,  1934 


UNIVERSAL  WEEKLY 


19 


MARGARET  SULLAVAN 


paper  to  help  advertise  it,  Margaret  wrote  back,  "I  have 
seen  'Only  Yesterday.'  The  next  space  I reserve  will  be  in 
the  obituary  column."  She  simply  doesn't  believe  she  was 
any  good  in  that  picture  and  if  you  tell  her  so  she  thinks 
you  are  being  politely  insincere. 

There  was  the  time  when  she  ran  into  the  late  Lilyan 
Tashman  at  the  Colony  Club — Margaret's  one  venture  in- 
to Hollywood's  night  life.  Lilyan  came  up  to  her  and  said, 
"Aren't  you  the  girl  in  'Only  Yesterady?'  My  dear,  you 
were  perfectly  marvelous.  You  gave  a divine  perform- 
ance ..."  And  Lilyan  raved  on  and  on  just  as  we  all  do 
in  Hollywood. 

"Thank  you,"  said  Margaret  and  walked  away. 

"Someone  ought  to  teach  that  child  some  manners," 
Lilyan  said. 

When  Margaret  heard  that  she  had  hurt  Lilyan  Tash- 
man by  her  brusqueness,  and  that  it  was  the  concensus  of 
opinion  that  she  had  acted  most  rudely,  the  poor  girl  was 
so  upset  she  actually  cried.  She  didn't  mean  to  be  rude. 


But  being  called  marvelous  floored  her  so  completely  that 
she  couldn't  think  of  anything  to  say.  If  Lilyan  had  said, 
"Margaret  Sullavan,  do  you  know  a good  place  to  catch 
trout?"  Margaret  would  have  stood  there  talking  until 
they  shut  up  the  place. 

But  she  just  can't  talk  about  herself.  And  she  can't  get 
used  to  the  good  old  Hollywood  effusions. 

There's  a scene  in  "Little  Man,  What  Now?"  where 
Margaret  has  to  walk  in  the  rain.  This  scene — contrary  to 
custom — had  to  be  taken  many  times,  and  Margaret  was 
drenching  wet  when  it  was  over.  "Well,  I guess  now  you'll 
agree  that  Sullavan  is  all  wet,"  she  said  as  she  wrung  out 
her  clothes.  Yeah,  you  might  just  as  well  agree  with  Mar- 
garet that  she's  rotten  and  avoid  an  argument.  (But  you 
can  keep  your  fingers  crossed.)  If  you  like  Peter  Pan,  and 
Huckleberry  Finn,  and  that  freckle  faced  girl  next  door 
who  gets  such  a kick  out  of  her  Girl  Scout  uniform,  you've 
just  got  to  like  Margaret  Sullavan. 


+ + + 


Frank  Borzage  Finishes 
“Little  Man,  What  Now?” 
With  A Feast 


FRANK  BORZAGE  celebrated 
his  birthday  and  the  final  shots 
of  "Little  Man,  What  Now"  at 
Universal  Studios  on  the  same  day. 

With  Margaret  Sullavan  headed 
for  England,  Borzage  contracted 
for  a picture  with  another  studio, 
and  Douglass  Montgomery  nego- 
tiating with  three  producers,  but 
reserving  three  pictures  for  Uni- 
versal, it  was  necessary  to  work  far 
into  the  night. 

At  midnight  on  the  final  day,  an 
elaborate  supper  was  served  on 
the  stage  in  honor  of  the  director 
by  the  cast.  Seated  at  the  festive 
board  were  Margaret  Sullavan, 
Douglass  Montgomery,  Alan  Hale, 
Catharine  Doucet,  Bodil  Rosing, 
Mae  Marsh,  Frank  Reicher,  Alan 
Mowbray,  Christian  Rub,  Etienne 
Girardot,  Sarah  Padden,  Monroe 
Owsley,  Hedda  Hopper,  the  en- 
tire technical  crew  and  Mr.  and 
Mrs.  Borzage. 


ENTERTAINMENT 

— That's  the  one  word  which  fittingly  de- 
scribes this  great  audience  picture!  You 
can  depend  on  it  to  draw!  You  can  de- 
pend on  it  to  give  your  folks  an  absolutely 
HILARIOUS  TIME,  and  you  can  depend 
on  it  to  cause  more  word-of-mouth  com- 
ment than  almost  any  picture  you've  run 
in  weeks  and  weeks ! BOOK  IT ! 


Mickey  Rooney,  Russell  Hopton.  Produced  by  Carl  Laemmle,  Jr.,  from  a play  by 
John  B.  Hymer  and  LeRoy  Clemens.  Directed  by  Kurt  Neumann.  Associate 

Producer,  Edmund  Grainger. 


JOEL  McCREA 
SALLIE  BLANE 
BERTON  CHURCHILL 


22 


HEADLINES 

From  Variety 

“Madame  Spy,”  Vaude , 

11  G;  Montreal 

Sees  Some  Biz 


“GLAMOUR  ” OKE 

$15,000,  /TV  ST.  L. 


KATE  SMITH  AND 
“HALF  A SINNER ” 

$ 13,000 . S.  F. 


Orpheum:  (F&M)  (2,400;  25-35-55) 
"Half  a Sinner"  "U"  and  stage  show 
with  Kate  Smith  unit.  Radio  perform- 
er a B.O.  draw  and  $13,000  okay  with 
picture  more  help  than  usual.  Last 
week  "Success  at  any  Price"  (Radio) 
with  young  Fairbanks  and  "Century 
of  Progress  Revue"  on  stage  started 
lightly  and  built  up  to  a pretty  good 
$10,000. 

+ + + 

San  Francisco,  May  7 

Golden  Gate  (RKO)  (2,844;  25-35- 
40) — "I'll  Tell  World"  (U)  and  vaude. 
Lee  Tracy  some  draw,  and  $11,500 
is  much  better  than  past  few  weeks. 
"This  Man  Is  Mine"  (Radio)  getting 
slightly  under  $9,500  last  week. 

+ + + 

Washington,  May  7 

Rialto  (U).  (1,853;  25-35-40-50), 
"Uncertain  Lady"  (U)  Looks  like  sat- 
isfactory $3,000.  Last  week  "I'll  Tell 
the  World"  (U)  helped  by  bally  in 
local  UP  sheet  collected  good  $5,000. 

+ + + 

Chicago,  May  7 

State-Lake  (Jones)  (2,700;  25-35-40) 
"Countess  of  Monte  Cristo"  (U)  and 
"Keep  ’Em  Rolling"  (Radio)  okay  at 
$ I 1,000. 


UNIVERSAL  WEEKLY  == 

“The  Love  Captive’’ 
Excellent  Film 
Says  Variety 

SCREEN  version  of  Max  Marcin's 
"The  Humbug"  neatly  accom- 
plishes what  it  sets  out  to  do,  pre- 
senting a suspenseful  tale  about  a 
hypnotist  whose  uncanny  works  turn 
back  upon  him,  and  offering  an  hour's 
absorbing  entertainment  in  dramatic 
novelty.  It  is  throughout  an  excellent 
piece  of  craftsmanship,  with  Marcin 
as  author,  co-adaptor  and  director 
chiefly  responsible. 

The  technology  of  hypnosis  is  au- 
thentically shown  without  the  hocus- 
pocus  usually  ascribed  to  the  powers 
of  suggestion,  in  the  plot  which  Nils 
Asther  weaves  about  his  patients  and 
victims  and  eventually  himself  in  the 
guise  of  the  professional  hypnotic 
practitioner.  Gloria  Stuart  becomes 
his  office  nurse  and  his  beloved  after 
cutting  off  her  engagement  to  Paul 
Kelly.  Kelly,  believing  Asther  has  be- 
fuddled her  with  his  powers,  threatens 
to  kill  him,  but  is  dissuaded  by  Alan 
Dinehart,  his  brother-in-law,  who  in 
turn  goes  gunning  for  Asther  when  he 
suspects  he  has  transferred  his  spell 
to  his  own  wife,  played  by  Renee 
Gadd. 

Climax  comes  when  Asther,  seeking 
to  save  his  reputation  puts  on  a sort 
of  clinic  called  by  an  investigating 
committee  of  doctors.  Committee 
presents  Dinehart,  who  is  in  a jealous 
rage,  as  his  hypnosis  subject.  Test  of 
the  so-called  charlatan's  powers  is  the 
presumed  inability  of  his  subject  to 
pull  the  hairtrigger  of  a loaded  pis 
tol.  But  under  the  goad  of  seeing  his 
wife  with  the  hypnotist,  as  she  is 
about  to  defend  the  latter,  he  shoots 
and  kills  Asther. 

Picture  ends  with  question,  pro- 
pounded to  the  audience  over  the 
head  of  one  of  the  characters.  Was 
the  man  who  killed  the  hypnotist  in  a 
state  of  mental  and  moral  irrespon- 
sibility, or  did  he  take  knowing  ad- 
vantage of  a prefect  alibi  provided 
by  the  victim  himself? 

Principals  give  excellent  perform- 
ances, and  rest  of  the  cast  is  good  in 
lesser  parts.  Photography  is  okay. 
Picture  will  hold  to  any  audience. 


■ ■ May  12,  1934 

Novel  Treatment 
of  Fine  Mystery 
Yarn  -“Affairs  of 
A Gentleman” 

BASED  on  the  play,  "Women  in 
His  Life,"  the  Universal  picture, 
"Affairs  of  a Gentleman,"  offers  a 
novel  way  of  presenting  a murder 
mystery. 

Furthermore,  it  offers  a highly  in- 
teresting group  of  characters,  each 
one  of  whom  is  believable,  human 
and  excellently  drawn,  and  each  un- 
wittingly adds  to  the  mystery. 

The  film  opens  with  a shot,  and 
Gresham,  a famous  novelist  (Paul  Lu- 
kas) is  found  dead  at  his  desk.  The 
bewildered  butler  and  Chinese  chef 
finally  pull  themselves  together  suffi- 
ciently to  phone  the  police  and 
Gresham's  publisher,  Richard  Carle. 
In  the  meantime,  and  quite  naturally, 
the  group  of  friends  has  gathered. 
The  inspector  gets  nowhere  rapidly, 
until  a chance  slip  on  the  publisher's 
part  leads  to  his  decision:  "Well,  I'm 
going  to  keep  you  all  here  until  each 
one  of  you  tells  all  you  know." 

Then  the  picture  goes  back  and 
picks  up  the  series  of  events  begin- 
ning with  the  publisher's  inadvertent 
remark. 

So  many  complications  pile  up  that 
the  perfectly  simple  solution  for  the 
murder  (which  looks  like  a suicide) 
is  doubly  effective,  and  the  solution 
reaches  the  audience  just  before  the 
inspector  arrives,  ending  the  picture 
exactly  where  it  began.  Whether  or 
not  the  inspector  ever  solves  the  mys- 
tery is  left  to  the  audiences'  imagi- 
nation. 

Paul  Lukas  is  polished,  as  usual; 
Dorothy  Burgess  turns  in  a good  job 
as  the  girl  with  the  jag;  Sara  Haden 
is  uncannily  fine  as  the  secretary. 
Patricia  Ellis,  Lilian  Bond,  Leila  Hy- 
ams,  Joyce  Compton  and  Dorothy  Le 
Baire  are  good  types  for  their  parts. 
Richard  Carle  brings  a callous,  emo- 
tional shrug  to  his  part  that  is  stun- 
ning characterization.  Onslow  Stevens 
is  the  enraged  husband,  and  Phillip 
Reed  is  Miss  Ellis'  fiance. 

—Hollywood  Reporter 


May  12,  1934  — — - = UNIVERSAL  WEEKLY  ===== 

GALESTIEN  Praises  LAEMMLE 
For  “THE  INVISIBLE  MAN” 


J.  F.  GALESTIEN 

Mr.  Galestien,  who  has  for  years  run 
the  Casino  and  National  Theatres  in 
Djokja,  Batavia,  has  taken  over  the 
Alhambra  and  Flora  theatres,  which 
makes  him  the  owner  of  all  the  thea- 
tres in  this  Dutch  East  Indies  city.  He 
is  one  of  the  most  progressive  theatre 
men  of  the  East.  The  following  letter 
was  sent  to  Louis  J.  Lieser,  Universal 
manager  in  Batavia. 

UNIVERSAL  PICTURES 
CORPORATION  OF  JAVA 
Batavia-C. 

Dear  Mr.  Lieser: 

Upon  your  request,  I shall  make  an 
exception  and  give  my  opinion  about 
your  picture  "THE  INVISIBLE  MAN." 

To  criticise  the  "INVISIBLE  MAN" 
properly  and  effectively,  it  will  be  ne- 
cessary to  tell  you  that  I am  now  al- 
ready twenty  years  in  the  show  bus- 
iness, and  can  claim  a little  experi- 
ence in  this  line.  In  all  these  years,  I 
always  had  a great  respect  and  ad- 
miration for  your  President  UNCLE 
CARL  LAEMMLE. 

This  great  little  man  of  the  indus- 
try is  really  an  ace  showman.  In  all 
those  years,  he  surprised  us  every 
time  with  something  startling. 

I hereby  wish  to  assist  you  to  re- 
member his  productions: 

"Uncle  Tom's  Cabin" 
"Hunchback  of  Notre  Dame" 
"ALL  QUIET  ON  THE  WEST- 
ern  Front" 

"King  of  Jazz,"  etc. 


and  now  he  comes  forward  again 
with  something  unusual,  such  as  "THE 
INVISIBLE  MAN,"  "ONLY  YESTER- 
and  "BELOVED." 

Honestly,  I was  greatly  surprised 
and  tricked  when  looking  at  "THE 
INVISIBLE  MAN."  How  on  earth  has 
the  film  been  taken!  It  is  something 
wonderful.  How  advanced  the  film- 
technique  has  become,  that  it  can 
manage  to  show  and  bring  into  ac- 
tion an  "INVISIBLE  MAN"  on  the 
screen.  I have  already  seen  six  per- 
formances of  this  film,  and  I still  am 
excited  and  fooled  by  this  marvelous 
production.  Naturally  it's  again  CARL 
LAEMMLE,  who  is  the  first  to  come 
out  with  such  mysterious  shots. 

I recollect  one  of  his  previous  re- 
marks regarding  imitations,  he  said, 
"You  can  imitate  everything  but  not 
my  knowledge.  I always  leave  you  a 
half-year  behind  hand." 

Will  you  please  send  my  special 
compliments  and  congratulations  to 
UNCLE  CARL  regarding  his  film 
"THE  INVISIBLE  MAN."  Every  exhi- 
bitor who  realizes  his  own  interests 
ought  to  book  immediately  without 
fail  this  wonder  of  film  technique,  es- 
pecially as  we  also  have  now  a real 
General  Manager,  Mr.  Lieser,  who 
will  do  everything  in  his  power  to  al- 
low us  exhibitors  to  run  our  shows 
with  success. 

This  is  indeed  like  UNCLE  CARL. 

With  best  regards, 

Truly  yours, 

(w.s.  J.  F.  Galestien 

+ + + 

Film  Daily  Boosts 
“Love  Birds”  Film 

LAUGH-PACKED  YARN  OF  RE- 
ALTY GYP  AND  GOLD  RUSH  ON 
DESERT  RANCH. 

This  is  a laugh  riot  for  Pitts-Summer- 
ville  fans  and  a pleasing  entertain- 
ment for  anybody's  money.  Summer- 
ville is  an  attendant  at  a chicken  mar- 
ket whose  hens  get  loose,  fly  into  the 
classroom  where  ZaSu  Pitts  is  the 
teacher  and  result  in  a scene  that 
brings  her  dismissal.  In  the  chickey 
(Continued  on  Page  27) 


=^23 

“All  Quiet ” Gripping 

As  When  First  Made 


Review  Excerpts  From 
( Milwaukee  Sentinel) 


FOUR  years  ago  Universal  brought 
out  a film  based  on  Erich  Maria 
Remarque's  best  seller,  "All  Quiet  on 
the  Western  Front."  Some  it  shocked, 
some  it  moved  to  tears,  some  it  hor- 
rified with  a horror  that  only  war  in 
the  raw  can  provoke.  On  all  who  saw 
it,  it  left  a searing  impression  that 
never  has  been  equaled  before  or 
since  by  any  picture. 

In  a film  notable  for  its  sustained 
and  impelling  drama,  there  are  cer- 
tain scenes  which,  I don't  doubt, 
many  of  us  have  carried  with  us  since 
we  first  saw  the  picture,  and  which  I 
found  fully  as  moving  when  I rewit- 
nessed them  last  night.  The  patriotic 
fever  lighting  the  innocent  faces  of 
the  schoolboys  as  they  pledge  to  stick 
together  and  fight  furiously  for  the 
fatherland,  the  whimpering  terror  of 
the  green  soldiers  as  they  cringe  in 
the  dugout  under  a bombardment, 
Paul's  awful  imprisonment  with  the 
Frenchman  he  killed  in  the  frenzy  of 
battle  and  whose  corpse  remains  in 
smiling  accusation  to  haunt  him, 
Paul's  hand  reaching  out  for  the  but- 
terfly flitting  just  beyond  the  trench 
. . . these  moments,  among  others, 
are  ones  not  lightly  to  put  out  of 
mind. 

But  I think  that  most  heartrending 
piece  in  the  whole  picture  is  the  util- 
itarian state  of  mind  which  prompts 
each  of  the  lads  in  turn  practically  to 
grab  the  choice  pair  of  boots  from 
a dying  comrad. 

If  you  missed  it  four  years  ago, 
don't  miss  it  now.  If  you  have  seen  it, 
you  owe  it  to  yourself  and  your  out- 
look on  world  peace  to  repeat  the  ex- 
perience. 


LEE  TRACY 


ROGER  PRYOR,  Onslow  Stevens,  Alec 
Francis,  Lawrence  Grant,  Dorothy  Grain- 
ger. Directed  by  EDWARD  SEDGWICK. 
Produced  by  Carl  Laemmle,  Jr. 


I LL  TELL  T 


Lee  Tracys  telling  the 
world  through  the  box- 
offices  of  the  country  just 
what  swell  grosses  can  be 
rolled  up  today  by  a fast- 
moving  romantic  comedy- 
drama  with  melodramatic 
flourishes  ...  Its  first  run 
record  shows  that  it's  a 
thoroughly  satisfying  pic- 
ture, with  plenty  of  pull- 
em  - in  - angles.  CLIMB 
ABOARD! 

WITH 

GLORIA  STUART 


IE  WORLD 


26: 


UNIVERSAL  WEEKLY 


May  12,  1934 


June  Knight,  the  photog- 
raphers delight,  arrives  in 
Universal  City,  to  hare  a 
slight  throat  operation  and 
to  appear  in  “ The  Great 
Ziegfeld,”  and  possibly  in 
“ Castles  in  the  Air.” 


• 

Jacques  Deval  had  the 
double  pleasure  of  arriving 
at  Universal  City  and  on 
the  same  train  with  June 
Knight  and  sharing  her 
welcome.  Mr.  Deval  is  ad- 
apting the  continental  dra- 
ma, “Angel”  for  Universal. 

• 


June  Knight,  Photographers’  Delight , Back 


WITH  Margaret  Sullavan  in  Eu- 
rope and  Gloria  Stuart  loaned 
to  Warner  Brothers,  June  Knight  re- 
turns to  Universal  to  find  herself 
Queen  of  the  lot,  and  incidentally — 
occupying  the  dressing  bungalow 
which  each  of  the  other  actresses 
have  coveted — and  won.  June  is  to 
do  "The  Great  Ziegfeld"  for  her 
next  venture  into  celluloid  drama. 

When  June  Knight  returned  from 
her  sojourn  in  Florida,  there  was  gen- 

+ 

Jane  Wyatt  Arrives 

At  Universal  City 

JANE  WYATT  arrived  Wednesday 
at  Universal  City  by  plane  to  play 
the  role  of  Binnie  in  "One  More 
River."  Carl  Laemmle,  Jr.  sent  for 
her  in  a hurry  to  round  out  a well 
balanced  cast  for  James  Whale.  Al- 
though Miss  Wyatt  was  not  supposed 
1o  report  until  June  15th,  she  was 
glad  to  go,  since  she  had  been  put- 
ting in  the  last  few  weeks  in  stock 
performances  merely  to  have  some- 
thing to  do.  She  played  "Biography" 
and  "Dark  Towers"  at  the  Hanna  The- 
atre in  Cleveland,  last  week  and  the 
week  before. 

"One  More  River"  is  already  in 
production  with  a cast  which  includes 
Diana  Wynyard,  Colin  Clive,  Mary 
Astor,  Henry  Stephenson,  Reginald 
Denny,  E.  E.  Clive,  Kathleen  Howard, 
Alan  Mowbray,  Gilbert  Emery  and 
Robert  Greig. 


eral  rejoicing,  for  June  is  extremely 
popular  on  her  Home  lot. 

When  her  big  ivory  DeSoto  drives 
through  the  gates,  camera  men  grab 
their  lens  boxes  and  Graflex  cameras 
for  June  is  "a  natural"  when  it  comes 
to  photography.  Everything  she  does 
makes  a picture,  and  besides  an  hour 
with  her  in  the  gallery  is  good  for  a 
round  of  laughter  from  all  connected 
with  the  job  of  'picturizing'  this  grand 
gal. 

+ + + + 

“ Strange  Wives 99 

New  Wharton  Title 

STANLEY  BERGERMAN,  who  will 
make  a production  of  Edith  Whar- 
ton's novel,  "Bread  upon  the  Waters," 
has  announced  a change  in  title  of 
this  important  next  year's  production. 

It  will  be  released  under  the  title, 
"Strange  Wives."  Gladys  Unger  has 
returned  to  the  Universal  City  lot  to 
adapt  the  novel  to  the  screen.  Miss 
Unger  has  adapted  many  of  the  best 
women's  stories  of  former  years  to 
the  screen. 

+ + + 

Sherman  to  Direct 

Two  For  Universal 

Lowell  sherman,  whose  throat 

disability  has  prevented  his  start- 
ing the  two  pictures  he  came  to  Uni- 
versal to  produce,  is  rapidly  recover- 
ing. He  can  now  speak  above  a whis- 
per and  within  the  next  month  will  be 
entirely  recovered.  The  two  pictures 


She  gives  imitations  between  shots, 
sings  a little  Grand  Opera,  dances 
an  original  interpretation  of  the  Cari- 
ocha  and  has  a swell  time  generally, 
while  most  stars  look  upon  the  por- 
trait-taking as  an  unpleasant  duty,  to 
be  gotten  over  in  the  shortest  space 
of  time  possible.  She  never  does  a 
run-out  while  the  photographer  is 
changing  plates  and  is  chock  full  of 
good  suggestions  for  pictures;  No 
wonder  Universal  City  has  changed 
its  spring  song  to  "June  is  Here." 

+ 

he  will  make  for  Universal  are  "Night 
Life  of  the  Gods"  by  Thorne  Smith 
and  "School  for  Scandal"  by  Richard 
B.  Sheridan.  "Night  Life  of  the  Gods" 
will  be  the  first  of  these  productions 
to  go  into  work. 

+ + + 

Gloria  Stuart  Cast  in 

“Transient  Lady 99 

ONE  of  the  first  pictures  to  go  in- 
to work  at  Universal  City  for 
next  year's  program  will  be  "Transient 
Lady."  This  Octavus  Roy  Cohen  se- 
rial story  from  Liberty  Magazine  will 
be  made  under  the  direction  of  Eddie 
Buzzell.  The  only  player  so  far  cast 
for  "Transient  Lady"  is  the  title  role, 
which  has  been  assigned  to  Gloria 
Stuart.  This  fast  working  actress  has 
completed,  in  rapid  succession,  "I'll 
Tell  the  World"  with  Le6  Tracy,  "The 
Love  Captive"  with  Nils  Asther,  and 
a loan-out  picture  on  the  Warner  lot. 
She  will  return  to  Universal  City  week 
after  next,  when  "Transient  Lady" 
goes  into  production. 


May  12,  1934 


UNIVERSAL  WEEKLY 


27 


“/  Give  My  Love'” 
is  a story  of  artists 
and  artists’  mo- 
dels. A real  art 
class  was  import- 
ed bodily  to  Uni- 
versal City  to  give 
authentic  atmo- 
sphere. 


“I  Give  My  Love ” 
features  Wynne 
Gibson  and  Paul 
Lukas,  both  of 
whom  are  shown 
in  this  illustration. 


ON  A TALENT  SEARCH 

George  Brent,  June  Knight  and  many  rector  at  Columbia  will  sub  in  for 
others.  Dan  Kelly,  formerly  casting  di-  Werner  during  his  absence. 

+ + + 


UNIVERSAL 

LIOLLYWOOD  eats  up  faces  rap- 
* * idly.  At  the  present  time,  the 
dearth  of  new  faces  and  the  neces- 
sity for  them  is  doubly  acute.  Several 
means  of  acquiring  new  talent  have 
been  tried  by  all  the  companies.  Last 
year  Universal  tried  the  Junior  Stock 
plan,  and  two  of  the  graduates  of 
that  course  are  still  under  contract 
to  Universal,  Lois  January  and  Dean 
Benton. 

David  C.  Werner,  casting  director 
of  Universal,  however,  has  come  to 
the  conclusion  that  only  people  in 
Hollywood  and  most  of  all,  those 
who  have  failed  to  get  by  the  casting 
office,  are  candidates  for  this  type  of 
campaign.  He  has  decided,  therefore, 
to  go  out  where  talent  might  be 
found  au  naturel.  With  the  approval 
of  Carl  Laemmle,  Jr.,  Werner  started 
yesterday  on  a three  months'  tour  of 
the  country  which  will  take  him  to 
Kansas  City,  Salt  Lake  City,  New 
Orleans,  Birmingham,  Atlanta,  Chat- 
tanooga, Nashville,  Louisville,  Indian- 
apolis, Chicago,  Minneapolis,  St. 
Paul,  Memphis,  St.  Louis,  Detroit,  Ann 
Arbor,  Cleveland,  Cincinnati,  Pitts- 
burgh, Washington,  Richmond,  Phil- 
adelphia, New  York,  Boston,  Seattle, 
Portland  and  several  other  cities. 

Werner,  who  was  formerly  Story 
Editor  and  talent  scout  for  Universal 
in  the  east,  is  credited  with  bringing 
to  the  screen  Genevieve  Tobin,  Sid- 
ney Fox,  Rose  Hobart,  Bette  Davis, 


PAL  THEATRE 

WOOD  RIVER,  NEBRASKA 

April  9,  1934 

Universal  Film  Exchange 
Omaha,  Nebr. 

Dear  Sirs:- 

I have  just  finished  showing  your 
two  reel  subject  “WORLD'S 
GREATEST  THRILLS,"  and  I want 
you  to  know  that  I went  out  and 
advertised  this  two  reel  subject  feel- 
ing quite  sure  that  I would  get  ex- 
tra business,  and  it  sure  did. 

I showed  it  with  the  Feature 
“MR.  SKITCH,”  and  honestly  be- 
lieve it  “pulled  them”  and  built  up 
the  following  night  for  just  as  much 
as  the  Feature.  I had  many  tell  me 
it  was  the  best  thing  they  had  ever 
seen  any  place.  I just  can’t  pass  up 
the  chance  to  say  that  it  was  a 
“meal  ticket”  for  those  who  have 
shown  it,  and  that  is  what  we  are  all 
in  need  of. 

The  print  was  in  perfect  condi- 
tion— recording  the  same — and  I 
want  to  thank  Universal  and  hope 
they  will  make  something  like  it 
again  and  that  I have  the  pleasure 
of  showing  it. 

Yours  truly, 

M.  E.  LANMAN 


From  the  “What  the  Picture  did 
for  Me”  Dept.,  the  voice  of  the 
exhibitor  in  the  Motion  Picture 
Herald — May  5,  1934. 

"THE  LOVE  ’ BIRDS"— ZaSu  Pifts, 
Slim  Summerville — One  of  the  fun- 
niest pictures  we  ever  played  and 
one  of  the  best  this  team  ever  made. 
All  were  satisfied  with  the  show  and 
that  is  saying  a lot  these  days. — Bert 
Silver,  Silver  Family  Theatre,  Green- 
ville, Mich.  Town  and  country  patron- 
age. 

+ + + 

Film  Daily  Boosts 

“Love  Birds”  Film 

( Continued  from  Page  23 ) 
chase  Slim  drops  a folder  describing 
the  peace  and  quiet  of  a desert 
ranch,  which  ZaSu  purchases.  Slim, 
who  also  got  fired,  is  sold  the  same 
ranch  and  arrives  there  just  after 
ZaSu  and  her  scripture-quoting  young 
nephew  have  retired  for  the  night. 
An  amusing  ghost  scene  follows  and 
then  a squabble  over  who  owns  the 
ranch.  A prospector  happens  by, 
quarrels  with  Slim  and  knocks  out  his 
gold  inlay.  He  starts  a gold  rush  just 
as  Slim  and  ZaSu  are  about  to  leave 
because  there  is  no  water.  Then  the 
realty  tricksters  arrive  and  buy  back 
the  place  from  ZaSu  and  Summer- 
ville just  as  the  gold  hoax  is  exposed. 

—Harrison 


The 

'Frankenstein 
Monster 


LUGOSI 

The 

"Dracula" 

IN  Monster 


a 


A DIGEST  OF  THE  BEST 
EXPLOITATION  IDEAS  OF  THE  WEEK 


umMtmab 


CTIOff 


"AFFAIRS  OF  A GENTLEMAN''  IS  GREAT 
FOR  REAL  SHOWMANSHIP  EXPLOITATION 


D EAUTIFUL,  alluring  women  . . . and  a 
bachelor  author  whose  charms  women 
seemed  unable  to  resist.  He  was  a great 
author — perhaps  because  he  wrote  of  life, 
reality  . . . things  as  they  are — because  each 
book  was  an  intimate  revelation  of  one  of 
his  own  "affairs."  But  what  of  the  women 
whose  intimacies  he  wrote  into  these  books 
. . . whose  frailties  he  exposed  to  the  world? 

"Affairs  of  A Gentleman"  is  a picture 
that  deserves  thought  and  advance  handling. 
It  is  cleverly  different  and  is  filled  with 
showmanship  angles.  A smart  showman  can 
work  up  a smashing  campaign  on  the  title 
alone  without  knowing  anything  about  the 
real  meat  of  the  picture  itself. 

There  is  a clever  mystery  that  keeps  one 


in  suspense  right  up  to  the  final  scene.  Thus 
you  can  sell  the  picture  from  the  unusual 
mystery  angle,  set  against  a background  of 
the  half  dozen  beautiful  women  all  of  which 
makes  an  absolutely  perfect  combination  for 
strong  box-office! 

Here  is  a man  so  suave  and  charming 
that  women  refused  to  stop  seeing  him  even 
after  he  had  deceived  and  abandoned  them 
for  a new  charmer.  Hence  the  novel  situa- 
tion of  a surprise  party  for  the  great  author 
with  all  of  his  ex-affairs  present  together 
with  a couple  of  current  ones.  There  is  dra- 
ma— comedy — romance,  all  thrown  into  one 
situation — and  what  a situation!  Every  mo- 
ment sparkles  with  great  possibilities — every 
second  is  filled  with  breathless  suspense. 


The'-e  are  many  novel  ways  in  which  you 
can  sell  a picture  with  these  angles.  Such 
items  as  throwaways  asking  both  men  and 
women  how  they  would  react  to  such  a sit- 
uation; date  books  titled  "Affairs  of  a Gen- 
tleman" and  distributed  to  men  fans;  teaser 
sn'pes;  newspaper  con*-ests  based  on  the 
reade-s’  reactions  to  the  situation  referred 
to  above;  and  a host  of  other  stunts  that  will 
rouse  curiosity  and  set  the  whole  town  talk- 
ing about  the  picture.  Study  the  pressbook 
ca  efull ’,  it  offers  many  excellent  ideas.  Plan 
a big  cvnpaiqn  and  sell  the  picture  for  all 
it's  worth.  And  send  me  the  details  of  your 
c m aign,  so  that  I can  pass  them  on  to 
othe~  enterprising  showmen  through  these 
pages.  A.  J.  SHARICK 


"I  LL  TELL  THE  WORLD"  GETS  BIG  PROMOTION  SPACE ! 


Samples  of  the  big  newspaper  space 
theatres  are  obtaining  for  their  showing  of 
"I'LL  TELL  THE  WORLD"  through  the  se- 
rialization. 

On  the  left  is  a cooperative  ad  page 
which  appeared  in  the  Stockton,  Calif.  Daily 


Evening  Record  as  part  of  the  National 
Theatre’s  campaign. 

In  the  center  is  the  first  installment  of  the 
serialization  as  run  by  the  Youngstown  Tel- 
egram. A great  advance  plug  for  the  Par- 
amount Theatre. 


On  the  right  is  the  half  page  advance  an- 
nouncement of  the  serialization  in  the  Pitts- 
burgh Press.  This  was  only  the  first  of  a 
series  of  advance  ads,  all  of  which  men- 
tioned the  Warner  Theatre  where  the  pic- 
ture played  currently  with  the  publication 
of  the  story. 


30: 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


May  12,  1934 


The  showmanship  front  used  by  the  Capitol  Theatre,  Dallas,  as  part  of  the  big  “ALL 
QUIET ” campaign.  Notice  trench  effect  obtained  by  using  sand  bags.  The  display 
helped  to  sell  the  picture  for  holdover  business. 

AMERICAN  LEGION  and  ROTC  AIDS 
CHARNINSKY  IN  "QUIET"  CAMPAIGN 


FOR  his  showing  of  "ALL  QUIET  ON 
THE  WESTERN  FRONT"  at  the  Capitol 
Theatre,  Dallas,  Texas,  Louis  Charninsky  con- 
ducted a campaign  which  is  outstanding  for 
its  completeness  and  for  the  hold-over  bus- 
iness which  resulted. 

The  willingness  of  the  American  Legion  to 
cooperate  was  again  demonstrated  when  the 
local  post  loaned  Charninsky  captured  war 
material  to  use  in  displays.  Some  of  it  was 
used  with  sand  bags  and  atmospheric  cut- 
outs in  making  the  front  and  lobby  resemble 
trenches.  Complete  displays  of  war  material 
with  explanations  were  made  in  the  inner 
lobby  and  in  three  downtown  store  windows 
with  the  balance. 

Sixteen  uniformed  boys  provided  by  the 
Reserve  Officers  Training  Corps  added  re- 
alistic atmosphere  to  the  setting. 

A bugler  played  army  calls  from  the  roof 
of  the  theatre,  and  to  provide  additional 
noise,  Charninsky  hooked  up  his  front  am- 
plifier to  the  loud  speakers,  bringing  the  ex- 
citement on  the  screen  out  front. 


Red  flares  and  fire  bombs  were  used  to 
attract  attention  at  night. 

The  American  Legion  also  assisted  by  no- 
tifying all  their  members  of  the  engagement 
and  urging  them  to  attend.  As  part  of  the 
tie-up,  disabled  members  were  admitted 
free.  This  angle  was  immediately  picked  up 
by  the  newspapers  and  played  up  with  sto- 
ries and  art. 

The  theatre  employees  were  costumed  in 
nurses'  and  soldiers'  uniforms. 

A girl  in  the  costume  of  a war  nurse,  and 
a German  Police  dog  with  a Red  Cross  ban- 
ner around  its  body,  were  used  as  a street 
ballyhoo. 

Gold  Star  Mothers  were  invited  to  a spe- 
cial showing  of  the  picture  and  a display  of 
war-time  theatre  programs  from  Paris,  was 
made  in  the  lobby.  Both  ideas  resulted  in 
newspaper  stories. 

Charninsky  used  increased  quantities  of 
posters  and  heralds  and  larger  ad  space. 
Dallas  reviewers  and  editorial  writers  were 
impressed  just  as  much  as  when  the  picture 
was  first  issued. 


TIE-UPS  BIG  FEATURE 
OF  PALACE  THEATRE 
"GLAMOUR"  CAMPAIGN 

IN  planning  theif  "GLAMOUR"  campaign 
for  the  Palace  Theatre,  Cleveland,  Ohio, 
Nat  Holt,  Manager  and  Al  Gregg,  Publicity 
Manager  took  full  advantage  of  the  avail- 
able tie-ups.  These  included  the  song  "Hea- 
ven on  Earth,"  Glamour  perfume,  and  the 
novelization  in  Screen  Romances  magazine. 

The  catchy  tune  from  the  picture  opened 
many  exploitation  channels.  The  orchestras 
quickly  recognized  its  popularity  and  played 
it  nightly  on  the  air  and  at  the  city's  lead- 
ing hotels  and  restaurants.  Wurlitzer's  and 
ether  music  stores  gave  generous  display 
space  to  the  sheet  music,  using  lobby  cards 
and  photos  from  the  picture  for  backgrounds. 

Through  the  cooperation  of  Chanel,  Gla- 
mour perfume  displays  were  planted  in  lead- 
ing drug  and  department  stores  during  the 
showing  of  the  picture.  Display  reproduced 
is  that  of  Harvey's  Drug  Store  which  is  lo- 
cated at  one  of  the  busiest  corners  of  the 
Cleveland  Railroad  Terminal. 

Holt  and  Gregg  tied-up  with  the  timely 


appearance  of  the  novelization  of  "GLA- 
MOUR" in  the  Screen  Romances  Magazine. 
The  local  distributor  of  the  magazine  ban- 
nered his  eight  delivery  wagons  and  pre- 
pared a special  card  for  use  on  newsstands 
and  in  store  windows.  Reproduction  at  bot- 
tom of  page  shows  trucks  as  they  are  ban- 
nered. 

As  part  of  the  tie-up  arranged  by  Halle 
Bros.  Department  Store,  an  enlarged  photo 
of  Constance  Cummings  with  picture  credits, 
was  used  in  a special  window  for  the  hair 
dressers'  convention. 


Watch 
Universal 
Weekly 
For  the 
Sensational 
Announcement 
of  the 
Other  Two! 


BUCK  JONES 


is  only  one  of  the 
four  big  serials 
from  Universal 
for  1934-1935 


TAILSPIN 

TOMMY 

is  another  — — 


FINE  SHOWMANSHIP  DISPLAYED  IN  THESE  ADS! 


Gay,  Thrilling,  Dramatic 
HILARITY! 

— a young  man— just  like 
you  and  you — putt.ng  on  the  dog 
with  million  dollar  cuties — as  he 
tries  to  dodge  collectors  and  love! 


LEW  AYRES 


Ahr^y 


tomorrow! 7^ 

A TERRIFIC  INDICTMENT 
OF  MODERN  WAR.., 


TOMORROW 


a laugh  in  terry  Ent! 

Hie  Cyclone  Kid,  Himself 


THREATENS 
THE  WORLD 
AGAIN! 


FUN 


that  teaches 
you  to  be 
high-hat 
on  $30  a 
week* 


The  brewing  storm  in  lerope  de- 
mands the  re-fMoeentatien  NOW 
of  the  picture  #iat  shows  WAR  os 
it  really  is  — and  for  what  it  really 
III . . . Hailed  by  the  world  ae  the- 
greatest  picture  ever  produced,  wo 
give  you  this  timely  opportunity 
once  more  to  be  stirred  by  its 


TWO  MEN  LOVED 
HER  . . . AND  SHE 
L HAD  KISSES  # 
\ FOR  BOTH  j 

■ The  Love  Life  of 
V Clamorous  Linda 
f Fayne  Who  Was  a 
Creat  Actress.  But 
^She  Couldn't  Make 
. Good  As  a 

W.fe' 


—STARTS 

TODAY! 


See  it! 
See  it 
AGAIN! 

Know  what 
war  actually1 
means  to 

YOU! 


A UNIVQBAI 
HCTUM 

directed  hr  Levis 


ALL 


Extra!  ^Cip|SP|IRj|j| 

BEN  BLUE 

la  da  Ulnl  taurlMa  Caailr 
-rOlLED  AO*BC“ 

MILLS  BLUE  RHYTHM  BAND 


— NOW  TILL  WEDNESDAY  NIGHT -y 

ORP  HEUM 


FIRST  PHILADELPHIA  SHOWING 


A Poring  Moid 
A Naughty 
Masquerade 
A Romantic 
Escapade! 


rov 


IUKAS 


Paul 


tibl 


Irresi* 


going 


Inf  r 


§\  mm 


BROUGHT  TO  THE  SCREEN 
AT  A TIME  WHEN.  THE 
WHOLE  WORLD  IS  FEARFUL 
OF  WAR 


5penier*d  hy  Ike 

MILWAUKEE 

SENTINEL 


Tract 


I LL  TELL  THE 


WORLD  I 


GLORIA  STUART 


\ ROCER  PRYOR 


(I.)  Double  column  x 8"  from  Liberty,  Oklahoma  City,  Okla.  (2.)  Three  column  x 8W  from  Orpheum,  Wichita,  Kans.  (3.)  Two 
column  x 9"  from  Strand,  Akron,  Ohio.  (4.)  Double  column  x 8"  from  Palace,  Columbus,  Ohio.  (5.)  Two  column  x 4 from  Karlton, 
Philadelphia,  Pa.  (6.)  Double  column  x 6"  from  Sierra,  Sacramento,  Cali  f.  (7.)  Two  column  x from  Alhambra,  Milwaukee,  Wise. 


Coming ! 


CHESTER 

MORRIS 


MAE  CLARKE,  Frank  Craven,  Andy  De- 
vine,  John  Warburton,  Goodie  Montgom- 
ery, Lois  January,  Russ  Brown,  Earl  Eby, 
Wanda  Perry  and  many  others  in  a 
B.  F.  Zeidman  Production. 


LET'S  TALK 
IT  OVER 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


H 


1 Cl , e was  a time  when 
all  newsreels  were  more 
or  less  alike.  That  clay 
is  £one.  It  is  my  honest 
conviction  that  today 


UNIVERSAL 

NEWSREEL 

with  Graham  McNamee 
as  the  Talking  Reporter, 
is  so  far  superior  to  all 
o tk  er  reels  as  to  he 
heyond  comparison.  We 
will  keep  it  that  way. 


Printed  in  U.  8.  A. 


umvF® 


¥ E F KL  Y 


VOL.  3 6. 

n o.  i o 


FEB.  16, 
19  3 5 


CARL  LAEMMI 
A JAMES  WHALL1 

COLIN  CLIVE  *i 
ELSA  LANCHES11 


Ernest  Thes 


Produced  by 


£ proudly  presents 
>RODUCTION  with 

i 

ALERIE  HOBSON 

. 

SL  * Una  O'Connor 
g r + E.  E.  Clive 


U n i v e r s a V s Shiver/est  S e n s a t i o n ! 


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2 ■ = UNIVERSAL  WEEKLY — Feb.  16,  1935 

LOOKING 

No.  806  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

After  twenty-nine  years  in  this  funny  business  of  ours, 
I am  still  looking  forward. 

I still  have  the  most  sublime  faith  in  the  future  of  an 
industry  which  has  taken  a tremendous  lot  out  of  me  but 
which  has  put  even  more  into  me. 

One  of  the  best  ways  to  look  forward  is  to  glance  back- 
ward and  see  what  has  happened. 

At  one  time,  in  the  misty  past,  the  business  was  in  the 
grip  of  a would-be  monopoly.  Theatre-owners  believed 
they  could  not  run  their  theatres  without  a "license"  from 
the  so-called  trust.  We  know  today  we  can  look  forward 

without  any  fear  that  this  will  happen  again. 

Another  good  way  to  look  forward  is  to  look  back  to 
the  days  when  all  pictures  were  silent.  If  you  ever  have 
any  doubts  as  to  whether  sound  was  a blessing,  sit  through 
an  old  silent  picture  some  day  and  see  whether  you  can 
live  through  it.  Sound,  with  all  its  expense  and  losses  and 

complications,  is  still  a blessing.  Let's  look  forward  to  the 
day  when  something  even  better  will  make  us  continue  to 
use  the  brains  Cod  gave  us. 

The  new  thing  which  makes  us  THINK  is  a blessing. 
The  old  thing  which  lets  us  follow  a routine  and  take  the 
easy  way  is  a danger. 


Feb.  16,  1935 


: Carl  Laemmle  Anniversary  Jubilee  - 3 

FORWARD! 

About  a year  and  a half  ago  we  met  something  even 
newer  than  sound.  It  was  the  Code! 

Today  I do  not  know  whether  the  Code  is  a good  thing 

or  just  an  extra  expense.  I welcomed  it  because  it  was  an 

Administration  experiment  — and  I am  incurably  in  favor 
of  the  Administration  of  our  national  government,  demo- 
cratic or  republican.  I am  still  willing  to  give  it  an  honest 
trial  in  the  hope  that  it  may  bring  good  to  all  of  us. 

Tomorrow  — next  week  — next  year  — something  new  will 
turn  up  to  occupy  our  minds  and  to  make  us  use  our 
thinking  apparatus. 

Whatever  it  may  be,  it  will  keep  us  looking  forward.  I 
sincerely  thank  Cod  that  although  I am  nearing  the  age 
of  seventy,  I can  still  look  forward  more  than  backward. 

As  a man  who  probably  is  older  than  you  are,  will  you 
take  this  tip  from  me:—  You  are  never  too  old  to  look 

ahead.  Keep  planning.  Keep  hoping.  It  is  the  only  thing 

in  the  human  world  which  will  keep  your  chin  above  water, 

come  weal  or  woe! 

In  conclusion,  let  me  thank  those  thousands  of  exhibit- 
ors who  are  participating  actively  in  my  present  anniversary 
celebration.  They  are  doing  me  a wonderful  honor.  And 
I am  still  looking  forward! 


TELL  'EM  AND  SELL  'EM  ON  "II 


yearning 

movie  STA 


HljGHOgcro^ 

Dir?  |dmund  Granger 
An  ^Production  . 


Carl  Laemmle  presents  A Universal  Picture 


GERTRUDE  M1CHAEL| 
HEATHER  ANGEL 
LYLE  TALBOT 
HUGH  O'CONNELL 

Directed  by  Alan  Crosland* 
An  Edmund  Grainger 
Production 


A Universal  Picture  with 

GERTRUDE  MICHAEL 
HEATHER  ANGEL 
LYLE  TALBOT 
HUGH  O'CONNELL 

Directed  by  Alan  Crosland 
An  Edmund  Grainger 
Production 


\ 


/ STENO-\ 
f GRAPHEEjgm 
I BATTLES  ' 


\ movie  mw; 
Ulqueen  mm 


CarPLaemmle  presents  • 
A Universal  Picture  with 

GERTRUDE  MICHAEL 
HEATHER  ANGEL 
LYLE  TALBOT 
HUGH  O'CONNELL 

Directed  by  Alan  Crosland 
An  Edmund  Grainger 
Prockiction 


SHE  WORSHIPPED 
A MOVIE  STAR 

...  . but  the  fire- 
works exploded 
with  excitement 
jr  ’an  d laughter 
when  the  screen 
siren  tried  to 
steal  her  hand- 
some sweetheart ! 


Carl  Laemmle 


■ 


HAPPENED  IN  NEW  YORK!" 


HE  LOST  HIS  HEART 
TO  A STENOGRAPHER 
When  a movie  star  . 
tried  to  steal  it ! 

Carl  Laemmle  presents 


yt(Mi/jpenei/U( 


A Universal  Picture  with 

GERTRUDE  MICHAEL 
HEATHER  ANGEL 
LYLE  TALBOT 


HUGH  O'CONNELL 

Directed  by  Alan  Crosland 
An  Edmund  Grainger 


AN  EDMUND  GRAINGER  PRODUCTION 


fTo  be  a stenographer's 

HUSBAND 

Or  not  to  be  a 

movie  star's 

GIGOLO? 


Carl  Laemmle  presents 


A Universal  Picture  with 

GERTRUDE  MICHAEL 
HEATHER  ANGEL 
LYLE  TALBOT 
HUGH 


2D 


WENT  THE  FUNS=C^ 
EXCITEMENT  an T~  * 

FIREWORKS  ! 

When  a thrill- seeking 
movie  queen  tried  to 
steal  a handsome  taxi 
driver  from  a sweet  n 
little  stenographer 


Carl  Laemmle  presents 
A Universal  Picture  with 

GERTRUDE  MICHAELS 
HEATHER  ANGEL 
LYLE  TALBOT 
HUGH  O'CONNELL 


Directed  by  Alan  Crosland 
An  Edmund  Grainger 
Production 

IE 


M\ 

A Universal  Picture  with 

GERTRUDE  MICHAEL 
HEATHER  ANGEL 
LYLE  TALBOT 


-in,  - 


m 


ITS  A HONEY! 

AND  YOU  CAN  BET 
IT  WILL  DRAW  THE 
HEAVY  SUGAR! 


DAMON  RUNYON'S 

Delightful  Collier's 
Magazine  Story... 

STARRING 

JEAN  PARKER  and 
CHESTER  MORRIS 

WITH  

LEON  ERROL  ♦ HENRY 
ARMETTA  ♦ VINCE  BARNETT 
JIMMY  FAY*ANNE  HOWARD 
DOROTHY  GRAY  ♦ TOMMY 

DUGAN  * RALPH  REMLEY 

• 

A Universal  Picture  presented 
by  CARL  LAEMMLE  . . . Directed 
by  DAVID  BURTON  . . . Leonard 
Spigelgass/  Associate  Producer 


OPENS  SIMULTANEOUSLY  AT  N.  Y. 
ROXY  AND  RKO  MEMORIAL, 
BOSTON,  FEBRUARY  22nd!  AND, 
BROTHER,  WILL  THEY  HAVE  FUN! 


"A  picture  that  is  completely  but  pleasantly  goofy/ 
with  cast  and  director  seemingly  purposely  insane, 
but  with  no  one  caring  as  the  fun  percolates  from 
their  antics!"  — Motion  Picture  Daily 


K U L Z. 


Carl  Laemmle  presents 
Lowell  Sherman's  pro- 
duction from  Thorne 
Smith's  nutty  novel . . . 
A Universal  picture 
produced  by  Carl 
Laemmle,  Jr. 


UNIVERSAL  WEEKLY 


William  Wyler,  director 
of  “The  Good  Fairy,” 
that  spicy  picture  ivith 
the  misleading  title, 
and  Friend  Wife,  Mar- 
garet Sullavan,  whose 
personality  is  fully  as 
spicy  as  the  name  she 
in  private  life  has  sur- 
rendered. On  the  lie  de 
France  on  their  care- 
fully arranged  honey- 
moon, they  were  certain 
that  nobody  knew  any- 
thing about  it,  but  up 
popped  the  Universal 
Weekly  photogrupher, 
Sileo.  The  happy  pair 
will  be  gone  for  at  least 
a month. 


A.  J.  HERMAN  PROMOTED 


EFFECTIVE  Monday,  February  18th, 
A.  J.  Herman,  for  the  past  three 
years  branch  manager  of  the  Uni- 
versal Boston  Exchange,  has  been  ap- 
pointed district  manager  supervising 
the  Boston.  New  Haven  and  Albany 
offices,  by  J.  R.  Grainger.  His  head- 
quarters will  be  in  Boston  where 
F.J.A.  McCarthy,  Eastern  Division 
Sales  Manager,  has  gone  to  induct 


II II I V E It  S HL 


h-u  y 


A Maqazine  for 
Motion  Picture  Exhibitor! 
Paul  Gulick,  Editor 

Published  Weekly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center.  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 

Vol.  36  No.  10 

FEBRUARY  16,  1935 


him  Into  office.  Mr.  Herman  replaces 
the  late  James  F.  Dermody. 

On  the  same  day,  William  P. 
Kelly,  for  the  past  twelve  years  sales- 
man in  the  Boston  office,  will  become 
branch  manager  of  the  Boston  office, 
succeeding  Mr.  Herman.  Both  pro- 
motions are  in  line  with  the  com- 
pany's policy  to  reward  its  own  de- 
serving employees  when  the  oppor- 
tunity arises. 

+ * + 

Transient  Lady ” Opens 
in  Chicago  Palace 

OWING  to  a personal  appear- 
ance of  Gene  Raymond,  one  of 
its  stars,  at  the  Palace  Theatre  in 
Chicago  on  February  22nd,  Universal 
has  rushed  a print  of  Octavus  Roy 
Cohen  picture  to  that  city,  where  it 
will  have  its  world  premiere. 

The  cast  of  "Transient  Lady," 
which  was  directed  by  Edward  Buz- 
zell,  includes  Henry  Hull,  Gene  Ray- 
mond, Frances  Drake,  June  Clay- 
worth,  Clark  Williams,  Edward  Ellis, 
Frederick  Burton  and  Douglas  Fowley. 


Feb.  16,  1935 


c(s> he  Preview  ‘Tarade  of 
UNIVERSAL  PICTURES 


CHARLES  BICKFORD 


...  he  baffles  the  law  . . . 
but  dead  men  talk  . . . ! 


The  mind  of  a ferret — the 
eyes  of  a lynx — the  cruelty  of  a cobra 
combined  in  one  man! 

#xx  He  plans  and  plots  the  per- 
fect crime — he  perjures  himself  with  a 


perfect  alibi! 


/WV  v He  baffles  the  law,  defies  a 
prosecutor’s  grilling,  hides  his  guilt  be- 
hind a corpse! 


HELEN 

VINSON 

scales  of  justice 


Clues  are 
^ conflicting  — they  can- 
not convict  him.  Wit- 
nesses will  not  or  dare 
not  speak ! 


But  while 
the  world  may  wonder 
and  judge  and  jury 
weigh  black  lies  on  the 
—murder  will  out! 


mx 


/VW\  “A  NOTORIOUS  GENTLE- 
MAN” walks  the  last  mile  when  a dead 

man  tnllcs ! 


Don’t  miss  the  sensational 
trial  scene  in  this  front  page  drama! 


Sit  in  a spectator’s  seat  with  Charles 
Bickford,  Helen  Vinson,  Dudley  Digges, 
Sidney  Blackmer  and  Onslow  Stevens. 

Thrill  to  the  extraordinary  climax  that 
vindicates  love  and  rivets  guilt  on  a fear- 
ful conscience! 


Jacthai.l 


You  Must  See” 


iiily  Tribune 


Margaret  Sullavan  in  a fashion  pose  taken  just  prior  to 
her  departure  to  Paris  on  a honeymoon  which  was  post- 
poned to  permit  William  Wyler  to  cut  the  final  version  of 
“ The  Good  Fairy,”  which  is  now  playing  to  enormously 
satisfied  houses  all  over  the  United  States. 

* * 


Feb.  i6, 1935  Carl  Ldemmle  A nniversdry  Jubilee 

TITLE  Fool  You! 


NOTE 

IF  you  want  a new  angle  on  “The 
Good  Fairy,”  one  that  is  not  in  the 
Press  book,  use  this  story.  Give  it  to  a 
feature  writer  and  have  him  sign  the 
story.  You  might  even  go  so  far  as  to 
put  a question  mark  after  the  title. 


and  that  is  how  this  columnist  knows  what  "The  Good 
Fairy"  is  all  about,  and  desires  to  warn  its  readers  not  to 
expect  any  Hans  Anderson  story  or  Irish  folk  lore  when 
you  see  "The  Good  Fairy." 

If  I remember  rightly,  this  "Good  Fairy"  stuck  up  a 
philandering  beef  baron  to  further  the  fortunes  of  a 
husband  who  was  all  a fake.  By  means  of  this  atrocious 
fiction,  this  "good  fairy"  dangled  the  beef  baron,  a cab- 
inet minister,  a simple-minded  lawyer,  and  a suspicious 
and  pugnacious  waiter  in  a dangerous  love  game  that 
threatened  to  engulf  her  at  any  moment. 

If  that  is  a good  fairy,  then  I'm  William  Shakespeare, 
or  Ferenc  Molnar,  or  any  other  guy  who  makes  up  such 
satirical  and  deceiving  titles  as  "The  Good  Fairy." 

(SIGNED) 


Says  Rob  Reel,  American 


“REAL  TREAT”  — 

Laughs,  Tears  and  Excitement 
Crowded  Into  Palace  Movie 

LUISA  GINGLEBUSHER  is  the  name.  Doesn't  sound 
very  romantic,  does  it?  Right-o!  But,  with  Mar- 
garet Sullavan  undertaking  the  role  of  the  little  orphan 
asylum  waif  in  "The  Good  Fairy,"  those  who  take  the  tip 
of  this  critic  and  see  the  screen  play  have  a real  treat  in 
store  for  them. 


There's  a laugh  or  a tear  in  every  line.  Naturally,  too, 
with  Frank  Morgan  as  the  eccentric  and  giddy  million- 
aire roue.  What  an  actor;  Any  "best"  list  that  doesn't 
include  the  name  of  this  splendid  performer  just  isn't 
complete. 

As  to  the  story — 

Miss  Sullavan  certainly  looks  beautiful  as  a bride. 

The  film  differs  a bit  from  Ferenc  Molnar's  stage  play. 
The  original  production  has  had  many  censorship  cuts. 
But  you'll  enjoy  every  minute  of  the  action  that's  left. 


L|  9kM  E C AS  FAR  AS  THE  EYI 
I l^i  E ^ RADIO  CITY  MUSK 


LINES 


In  tribute  to  “THE  GOOI 

by  Carl  Laemmle  . . . Starrin 
MORGAN  . . . Reginald  Owen  . . 
William  Wyler  • Produced  b 


LINES 


of  rapturous  praise  by 

Heartily  recommended,”  says  the  Daily  New! 
pathos,”  says  The  Mirror  ..."  'THE  GOOC 
fun.  And  that  'universal'  may  be  spellec 


[CAN  SEE  . . . OUTSIDE  AND  INSIDE  OF 
(HALL,  IN  NEW  YORK'S  COLDEST  WEATHER! 


•'AIRY”,  that  UNIVERSAL  gold-mine  presented 
MARGARET  SULLIVAN  and  HERBERT  MARSHALL  with  FRANK 


Man  Hale  . . . Eric  Blore  . . . June  Clayworth  • Directed  by 
Carl  Laemmle,  Jr.  • From  the  screenplay  by  Preston  Sturges.  . . 


Jew  York’s  press! ..  •'"THE  good  fairy'  delicious  COMEDY! 

. "'THE  GOOD  FAIRY’  BEWITCHING  COMEDY!  An  exhilarating  blend  of  mirth  and 
URY’  SPINS  CHARMING  COMEDY  AT  THE  MUSIC  HALL!  Rates  tops  for  universal  film 
ith  a big  'U'  in  compliment  to  the  producers!”  — says  the  New  York  American. 


UNIVERSAL  HITS  RAH 


?U'Se’  »:thVbe  ^tery  JC 
,ng  to  <iZu  he  cu,prit  ; ",r< 


O CITY  MUSIC  HALL  (March  14) . . . With 


EDWIN  DROOD 


*y«£***y  1 

! ’°ueh  e'sJX  »>>>,.) 


0,!Sht  ah,  Sr°USP  ^ster 
:>rnier  by  tujy^path 


HEATHER  ANGEL  - DAVID  MANNERS 

FRANCIS  L.  SULLIVAN  • VALERIE  HOBSON 

DIRECTED  BY  STUART  WALKER 
PRODUCED  BY  CARL  LAEMMLE,  JR. 


20 


NEWSREEL  No.  327 


Sidlotc  Spectator 
Owned  by  Mrs.  J.  R.  Grainger 

PRIZE  POOCHES  PASS  MUSTER 

NEW  YORK  CITY. — The  Westminster  Ken- 
nel Club  puts  its  doggiest  candidates  on 
view  in  Madison  Square  Garden. 

PRESIDENT  HAILS  SCOUTING 
AT  25th  ANNIVERSARY  FETE 

WASHINGTON,  D.  C.— The  Chief  Execu- 
tive radios  a congratulatory  message  to 
members  of  the  Boy  Scouts  of  America  all 
over  the  United  States  on  the  occasion  of 
the  great  youth  movement's  silver  jubilee. 

PICK  OLYMPIC  BOB-SLEDDERS 

LAKE  PLACID,  N.  Y.— Two-man  teams  slip 
down  the  icy  runway  at  express  speed  in 
thrilling  competition  for  the  honor  of  rep- 
resenting the  United  States  at  the  inter- 
national games. 

TORNADO  SWEEPS  GULF  STATE 

GRAPELAND,  TEXAS. — A terrific  twister 
kills  a dozen  persons  and  reduces  prosper- 
ous farms  to  waste  land. 

REDSHIRTS  SENORITAS  DRILL 

MEXICO,  D.  F. — Five  hundred  girls  show 
their  support  of  the  Government  in  public 
exercises  conducted  by  their  revolutionary 
youth  group. 

MIDDIES  SHOW  CLASS  IN  GYM 

ANNAPOLIS,  MD. — Members  of  the  Naval 
Academy's  gymnastic  squad  perform 
breath-taking  feats. 

CADET  BAILS  OUT  AT  200  FT. 

CORTARO,  ARIZ. — Student  pilot  Frank 
Cook  leaps  from  his  crashing  'plane  at  a 
dangerously  low  altitude.  Luck  saves  the 
19-year-old  airman,  but  his  machine  is  de- 
molished. 

13  HURT  AS  FREIGHTER  RIPS 
20  FT.  HOLE  IN  FERRY'S  SIDE 

PHILADELPHIA,  PA. — Ramming  her  steel 
bow  into  the  flimsy  woodwork  of  a river 
boat  in  the  Delaware,  the  S.  S.  London 
Corporation  averts  a disaster  by  taking  off 
passengers  and  crew. 

'PRINTS  SAVE  TWIN  SPANKING 

JOLIET,  ILL. — A harassed  father  has  his 
young  daughters  fingerprinted  by  the  po- 
lice so  that  he  can  tell  them  apart. 

'FLYING  YANKEE'  MAKES  TEST 

BOSTON,  MASS. — A bright  flash  zips 
through  the  New  England  countryside  as 
the  latest  streamlined  train  tries  out  on  the 
rails  for  the  Boston  & Maine. 


UNIVERSAL  WEEKLY 


Start  “ The  Showdown ” 

IN  the  next  Buck  Jones  western  the 
eminent  western  star  will  have 
three  leading  ladies  instead  of  one. 
The  story  chosen  is  "The  Showdown" 
by  R.  H.  Harris  for  which  the  screen- 
play was  provided  by  Earle  Snell.  It 
will  be  directed  by  Nick  Grinde.  The 
three  leading  ladies  are  Noel  Fran- 
cis, Peggy  Campbell  and  Marion 
Shilling.  Niles  Welsh  is  the  heavy- 
All  these  leading  ladies  have  been 
featured  before  in  Universal  pictures. 
Noel  Francis  supported  Tom  Mix  in 
"My  Pal  The  King,"  Peggy  Campbell 
supported  Buck  Jones  in  "When  A 
Man  Sees  Red"  and  Marion  Shilling 
supported  Buck  Jones  in  "The  Red 
Rider." 


Feb.  16,  1935 


Cast  of  “Mr.  Dynamite ” 
R.  DYNAMITE"  mystery  dra- 
■ ▼ 1 ma  by  Dashiell  Hammett  will 
be  directed  by  Alan  Crosland  ac- 
cording to  announcements  made  by 
Carl  Laemmle.  It  will  go  into  produc- 
tion at  Universal  City  on  Monday 
with  Edmund  Lowe  starred.  At  the 
same  time  Carl  Laemmle  announced 
the  casting  of  Jean  Dixon,  a long- 
term contract  Universal  player  as  the 
feminine  lead.  Others  in  the  cast  are 
Esther  Ralston,  Victor  Varconi,  Matt 
McHugh  and  Verna  Hillie,  the  latest 
player  to  be  put  under  long  term 
contract  by  Universal.  The  screenplay 
from  which  Alan  Crosland  will  direct 
the  story  by  the  author  of  "The  Thin 
Man"  has  been  compiled  by  Harry 
Clork  and  Doris  Malloy. 


JOLLY  LITTLE  ELVES" 
NOMINATED  FOR  AWARD 


A still  made  by  color  separation  process  of  the  colored  cartoon,  “ Jolly  Little 
Elves,”  which  has  been  nominated  for  the  annual  award  of  the  Academy  of 
Motion  Picture  Arts  and  Sciences. 

WHEN  the  announcement  of  the 
nominations  for  the  various 
awards  by  the  Academy  of  Motion 
Picture  Arts  and  Sciences  was  made 
last  week,  there  was  as  usual  a chorus 
of  "Oh's"  and  "Ah's."  Many  were 
elated;  many  were  disappointed.  But 
nobody  will  quarrel  with  the  nomin- 
ation of  "Jolly  Little  Elves."  This 
Cartune  Classic  from  Universal  stu- 


dios, has  delighted  audiences  in  all 
parts  of  the  country  since  its  release 
on  October  1st,  and  has  given  uni- 
versal satisfaction  to  theatre  audienc- 
es in  all  parts  of  the  country.  It  is  one 
of  the  most  satisfactory  cartoons  on 
the  market  today,  and  will  be  in  cir- 
culation for  the  next  six  months.  It 
is  likely  to  go  on  and  on  and  on  like 
"The  Three  Little  Pigs." 

+ + 


Carl  Laemmle  Anniversary  Jubilee 


21 


Feb. 16,  1935 

“Imitation  of 
Life”  In  Most 
Amazing  Runs 

JACK  SKIRBOLL  of  the  Palace  The- 
atre, Toledo,  was  in  town  last  week 
with  his  brother.  He  visited  F.  J.  A. 
McCarthy,  eastern  Sales  Manager  of 
Universal,  and  told  him  that  the  only 
way  they  could  ever  get  "Imitation 
of  Life"  out  of  their  theatre  was  to 
burn  the  theatre  down.  It  is  now  in 
its  fourth  week,  going  into  the  fifth. 

It  opened  originally  at  the  Rivoli 
and  moved  into  the  Palace  where  it 
has  had  an  amazing  run. 

"Imitation  of  Life"  is  also  complet- 
ing its  fourth  week  and  going  into  its 
fifth  at  the  Alhambra  in  Cleveland, 
after  having  played  its  first  run  at  the 
Palace. 

The  Strand  Theatre  of  Akron,  first 
run,  which  held  the  picture  an  addi- 
tional week  on  initial  run,  has  already 
booked  it  back  for  a "repeat." 


| NEWSREEL  No.  326~| 


ETERNAL  CITY  HIT  BY  SNOW 

ROME,  ITALY. — Unprecedented  cold  blan- 
kets the  Forum  and  other  monuments  tor 
the  first  time  in  ten  years. 

QUINS’  PARENTS  VISIT  U.  S. 

CHICAGO,  ILL. — Mr.  and  Mrs.  Dionne 
breakfast  in  the  Windy  City  during  a shop- 
ping and  sightseeing  trip  by  the  world's 
most  famous  parents. 

SANDWICH  MAN  FINDS  $46,000 

NEW  YORK,  N.  Y. — Fortune  beckons  from 
a snowbank  on  a Wall  Street  corner  and  a 
shoeless  down-and-outer,  returning  a pack- 
age of  lost  bonds,  is  rewarded  with  security 
for  the  winter. 

MOHAWK  WRECK 
COMMEMORATED 

OFF  SEA  GIRT,  N.  J. — A memorial  wreath 
is  cast  on  the  water  where  the  ill-fated 
Ward  liner  was  rammed. 


STRANGE  AUTO  DEMONSTRATED 

HOLLYWOOD,  CALIF.— A car  with  its  en- 
gine in  the  rear  and  other  startling  new 
features  is  tried  out. 

YOUNG  ORPHANS  GIVEN  FEAST 

HAVANA,  CUBA. — Poor  boys  and  girls 
from  the  entire  island  enjoy  food  and  en- 
tertainments provided  by  the  Government 
on  its  annual  outing. 

SUB-DEB  BEAUTIES  GROOMED 

MIAMI  BEACH,  FLA.— The  1936  Model 
of  Gorgeous  Girl  is  observed  in  a pre-view 
in  the  shadow  of  tropical  palms  as  she  and 
her  "class-mates"  enjoy  summer  sports. 

FLOODS  SWAMP  COAST  TOWNS 

HELLINGHAM,  WASH.— Buildings  and 
other  property  are  damaged  as  water  rushes 
down  Pacific  slopes. 

RACERS  DEFY  DEADLY  SKIDS 

LOS  ANGELES,  CALIF.  — High-powered 
cars  zip  around  the  Legion  Ascot  Speedway 
with  machines  slipping  sideways  on  tricky 
turns  during  one  of  the  year's  most  thrilling 
motor  events. 

BANK  READY  TO  REPEL  GANGS 

CHICAGO,  ILL. — A complete  system  of 
protection  is  installed  at  a financial  insti- 
tution. 

BUMPER  ICE  CROP  HARVESTED 

BANGOR,  ME. — Frozen  cakes  twenty  inches 
thick  are  sawn  from  the  Kenduskeag  River. 

HUSKY  JILLS  EMULATE  'JACKS 

LUTHER,  WASH. — Strong-limbed  young 
women  of  the  Pacific  Northwest  show  re- 
markable prowess. 


PERSONS  IN  THE  UNITED 
STATES  ALONE  PAID  TO  SEE 

"IMITATION  OF  LIFE"! 


* A 565,392  gain  since  the  last  com- 
puted week.  And  these  figures  do  not 
include  free  lists  or  repeat  patrons! 


CARL  LAEMMLE 


Beauty  On  Roller-Skates 
Hell-Bent  For  Danger!. .. 

It's  OCTAVUS  ROY  COHEN'S 
most  popular  of  his  Liberty  Magazine 


-O  Ij 

O LU 

t>  N 
a)  N 
£ =>  w 

O CQ  CO 


24: 


UNIVERSAL  WEEKLY 


Feb.  16.  1935 


O.  C.  JOHNSON 
Falls  City,  Neb. 


FALLS  CITY  AMUSEMENT  COMPANY,  INC. 

Operating  Rivoli  and  Electric  Theatres 

FALLS  CITY,  NEBRASKA 

Mr.  J.  J.  Spandau  January  30,  1935 

Universal  Film  Exch.,  Inc. 

Omaha,  Nebr. 

Dear  Mr.  Spandau: 

The  twenty  ninth  anniversary  of  the  Universal  organization  prompts 
me  to  extend  congratulations. 

During  the  twelve  years  I have  been  in  the  exhibition  field,  I have 
operated  theatres  in  the  following  towns: 

Spencer,  Iowa 
Estherville,  Iowa 
Atlantic,  Iowa 
Yankton,  So.  Dak. 

Red  Oak,  Iowa 
Falls  City,  Nebr. 

and  I am  happy  to  say  that  Universal  product  has  always  been  identi- 
fied with  my  theatres. 

What  better  endorsement  can  be  given  for  any  product? 

Yours  very  truly, 

(Signed)  O.  C.  JOHNSON 
Falls  City  Amuse.  Co.,  Inc. 

O.  C.  Johnson,  President 


CORNING  OPERA  HOUSE 

CORNING,  OHIO 

January  II,  1935 

Mr.  Paul  Gulick,  Editor, 

UNIVERSAL  WEEKLY, 

Rockefeller  Center, 

New  York,  N.  Y. 

Dear  Mr.  Gulick: — 

It  is  always  a pleasure  to  cooperate  during  Mr.  Laemmle's  Anniver- 
sary, by  booking  everything  I can. 

I have  been  a customer  of  Universal  for  23  years  and  consider  Carl 
Laemmle  one  of  the  fairest  men  I have  ever  had  dealings  with. 

Universal  product  has  always  been  satisfactory  and  as  long  as  I 
remain  in  this  business,  I shall  make  it  part  of  my  program. 

Congratulations,  Uncle  Carl,  and  good  luck! 

Sincerely, 

(Signed)  JOHN  MONAHAN 
Opera  House, 

Corning,  Ohio 


JOHN  MONAHAN 
Opera  House 
Corning,  Ohio 


Feb.  16,  1935 


Carl  Laemmle  Anniversary  Jubilee 


25 


STERLING  CHAIN  THEATRES,  Inc. 

Roosevelt  Theatre  Building 
SEATTLE,  WASHINGTON 

Mr.  L.  J.  McSinley,  January  4,  1935 

Universal  Film  Exchanges,  Inc., 

Seattle,  Wash. 

Dear  Mac: 

It  is  20  years  since  I started  in  the  show  business  with  my  first  the- 
atre, called  the  HIGH  CLASS,  on  Second  Avenue  between  Washing- 
ton and  Main. 

To  the  best  of  my  recollections,  Universal  product  was  the  first  we 
bought.  Their  office,  at  that  time,  as  far  as  I remember,  was  on  Cherry 
Street.  It  was  not  owned  by  Universal,  but  was  operated  as  a State 
Right  concern.  I do  not  remember  the  name  of  the  Manager,  although 
it  might  have  been  George  Endert.  If  not,  he  might  know  who  was  the 
manager  at  that  time,  or  you  may  be  able  to  find  out  through  some 
other  source. 

In  those  days,  there  were  no  features.  Everything  consisted  of  one 
and  two  reels,  and  a contract  signed  was  for  four  reels,  changing  daily 
— or  28  reels  per  week,  at  a flat  rental  per  week.  The  show  lasted  ap- 
proximately one  hour,  for  which  the  admission  was  5c.  The  music  con- 
sisted of  an  electric  organ,  which  played  continuously. 

I had  the  pleasure  of  meeting  Mr.  Carl  Laemmle  in  1932.  We  vis- 
ited for  some  time.  Part  of  the  conversation  that  I can  recall  at  this 
time  was — a remark  he  made — a promise — "we  will  make  better  pic- 
tures, because  we  are  going  out  of  the  theatre  business,  and  will  put 
our  time,  efforts  and  money  to  making  good  pictures  only."  And  that's 
just  what  they  did. 

I have  this  to  say  about  Universal  pictures.  Their  consistent  quality 
has  greatly  attributed  to  what  little  success  I have  achieved. 

Cordially  yours, 

JOHN  DANZ 


JOHN  DANZ  and  his  Roosevelt  Theatre,  Seattle,  Wash. 


ROY  PATIENCE 
Via  Theatre 
Crescent  City,  Fla. 


Crescent  City 
Amusement  Company 

Crescent  City,  Fla. 

Jan.  28th,  1935 

Universal  Pictures, 

Atlanta,  Georgia 

Dear  Harry 

Recently  I have  read  with  great 
interest  some  articles  relative  to  Carl 
Laemmle.  As  one  of  the  pioneers  in 
the  film  industry  he  has  seen  it  grow 
to  its  present  eminence  but  above 
all  he  and  his  associates  have  always 
had  a heart  for  the  small  independ- 
ent exhibitor. 

Uncle  Carl  deserves  a lot  of  credit 
for  helping  put  the  industry  where  it 
is  to-day.  His  29  years  of  hard  work 
have  not  been  in  vain  and  judging 
by  the  type  of  pictures  released  by 
his  Company  during  the  past  year 
Mr.  Laemmle  will  continue  to  lead 
Universal  to  even  greater  achieve- 
ments. 

Mrs.  La  Bree  joins  me  in  extending 
congratulations  to  Mr.  Laemmle. 

With  kindest  regards,  I am, 

Very  truly  yours, 

(Signed)  ROY  PATIENCE 
Via  Theatre 


BUCK'S  BEST!...  AND  THa 


\m«*£Z 


FIGHTING!  SHOOTING!  RIDING! 


fi\  * Crimson 
*A  7nif  j 


BUCK  JONES 


Po 


and 


ste 


rs 


ads  that  sock 
over  popular 
action  thrills 
from  the  most 


Western  stars! 


mith. 

POLLY  ANN  YOUNG 

CARL  (TOCK£AL£  CMARLLSFSLWCK 
WARD  &ONP  BUD  OSBORNE 


rnOM  A «T OK*  rn  MILTON  WEST 

* htk  JemfrotoMcxy  prodm^d  by  |rr«g  Staff 
cwrbcted  err  al  Raboch 
A UNIVERSAL  PICTURE 


IDEAS  THAT  ARE 

CUckMtfJ 

Jack  Sanson,  Roger  Sherman  Theatre, 
New  Haven,  and  Dan  Finn,  Warner  district 
publicity  director,  capitalized  on  the  four 
star  review  given  "Imitation  of  Life"  by 
Liberty  magazine.  Played  it  up  in  news- 
paper ads,  front  and  lobby  displays  and 
around  town,  giving  Liberty  mention.  In  re- 
turn local  distribs  of  the  magazine  permitted 
heralds  to  be  inserted  in  the  issue  delivered 
to  homes  by  the  200  regular  delivery  boys. 
* * * 

Inviting  committees  of  girls  from  selected 
downtown  stores  proved  a good  stunt  for 
Dick  Walsh's  "Imitation  of  Life"  campaign 
at  Charles  Hayman’s  New  Lafayette,  Bucalo. 
Only  100  invitations  were  issued,  a few  in 
each  store,  to  sales  girls.  Cards  distributed 
ten  days  in  advance  of  opening  so  the  stunt 
created  lots  of  good  word-of-mouth-adver- 
tising for  the  picture. 

* * * 

Another  striking  example  of  excellent 
newspaper  co-operation  on  "Tailspin  Tom- 
my" comes  from  the  Taft  Theatre,  Flushing, 
N.  Y.  Enterprising  J.  Porte,  manager,  ar- 
ranged for  fhe  local  daily  to  carry  under 
the  daily  cartoon,  a display  streamer  line 
announcing  the  picture  at  the  Taft.  In  return 
Porte  gave  the  newspaper  screen  credit. 
The  co-operation  continued  for  the  run  of 
the  serial. 

* * * 

The  "About  Faces"  contest  in  the  "Im- 
itation of  Life"  pressbook  provided  consid- 
erable extra  space  for  Alvin  Hostler's  cam- 
paign at  the  State  Theatre,  Harrisburg,  Pa. 
The  Telegraph  used  it  for  a classified  ad 
promotion  stunt  giving  it  eighteen  inches 
daily  for  five  days. 


Avalanche  Has  Started 


PREVUE 

TONITE! 


Above  is  the  upper  part  of  a ** return  engage- 
ment’*  ad  on  **I  mitation  of  Life**  from  the 
Strand  Theatre , Akron y Ohio.  Harvey  Cocks , 
manager , ran  the  picture  origi.ially  for  two 
weeksy  a hold-over  engagement.  Now>  because  of 
insistent  public  demandy  he  has  brought  it  back 
for  a return  engagement^— and  Hat  was  a hold- 
overy  tool  Watch  **/ mitation  of  Life,**  there*ll 
be  a lot  more  theatres  ,4bringing  it  back.** 


Hi  there — Princess  O’Hara! 
We’re  checking  up  on  you! 

YOU  HAVE  EVERYTHIN^ G IT 
TAKES  FOR  A GREAT  PICTURE! 

We’ve  been  looking  you  over. 

Princess  O’Hara.  We  haven’t  seen 
you  yet,  but,  from  what  we’ve  been 
hearing  of  you,  you  must  be  sim- 
ply swell!  Pardon  us  a moment 
while  we  tell  the  folks  about  you! 


a« •‘SSJISo* 


UNIVERSAL 


Damon  Runyon  wrote  the  yarn  as  only 
Damon  can.  Collier*s  Weekly  featured  it. 
IPs  about  a Broadxcay  showgirl  whose 
dad  drives  a hack  along  the  White  Way. 
The  Princess*  salary  helps  hold  a home 
together.  Lotto  kid  brothers*  und  sisters* 
mouths  to  feed.  Pop  0*Hara  dies.  Prin- 
cess quits  the  stage  and  takes  over  the 
reins.  Then  the  horse  gets  sick.  Admiring 
Broadway  pals  decide  to  replace  him. 
They  steal  a horse  and , by  golly , it*s  a 
fifty  thousand  dollar  race  horse 1 They 
spray  it  with  paint  to  make  hint  look  like  the  old  nag.  Then— holy  cat- 
hell  breaks  loose  with  a whole  town  in  an  uproar  trying  to  find  the  thorough- 
bred on  the  eve  of  a great  race.  Phew , what  excitement l And  holchal  What 
a love  story! 


Pardon  the  digression  Princess — now  we’re  back  with  you.  Thought 
the  best  way  to  check  you  up  was  to  look  over  a list  of  big  pic- 
ture essentials  and  go  through  it  item  by  item.  We’re  printing  the 
list  at  the  right.  That’s  a tough  line  of  requirements  to  meet — 
but  you  certainly  fill  the  bill  100%. 


VVi [U/, 


Princess  O'Har'i,  we  know  you  behind  your  make-up.  You*re  Jean  Parker l 
Dandy  puls  you  have  too . Chester  Morris , Leon  Errol , Henry  Armotta , Vince 
Barnett.  Director  David  Burton  certainly  knew  what  was  in  Damon  Run- 
yons mind  when  he  put  you  through  your  paces  l IPs  going  to  be  a lark 
exploiting  your  arrival.  The  artists  have  caught  the  gay  spirit  of  your  es- 
capades, and  they're  making  the  theatre  lobbies  look  right  merry  for  you! 
All  the  horse  cabs  in  America  will  be  pulled  out  of  storage  to  give  people 
free  rides  to  theatres  showing  your  picture.  A score  of  stunts  are  ready  to 
herald  your  coming. 


Princess  O’Hara,  you’re  the  apple  of  our  eye.  You’ll  make  folks 
laugh — you’ll  make  folks  cry — you’ll  send  the  old  box-office  shoot- 
in’  sky  high! 

JOE  WEIL 


SWELL  8T0RY 

FINE  DIRECTION 

STAR  VALUE 

ABLE  CAST 

POPULAR  AUTHOR 

PUNCHY  DRAMA 

B.  0.  HOKUM 

TOP  COMEDY 

pathos 

SUSPENSE 

Past  action 

GAIETY 

EXCITEMENT 

K 

appealing 

ROMANCE 

1/ 

MAN  APPEAL 

WOMAN  APPEAL 

P' 

WHOleSouenm?- 

30: 


UNIVERSAL  WEEKLY 


Feb.  16,  1935 


In  Race  for  Margaret  Sullavan 


“Good  Fairy”  Costume 


Loretta 

Hammersley 


Palace  Theatre 
New  York  City 


Gertrude 

Blackwell 


Try  on’s  Theatre 
Try  on.  No.  Car. 


Phyllis 
W illiams 


Nile  Theatre 
Mesa,  Arizona 


La  Vaughn 


American  Theatre 
Madrid,  Nebr. 


m 


Allene 

Fransen 


Orpheum  Theatre 
Omaha,  Nebr. 


Jean 

Brundage 


Nile  T heatre 
Mesa,  Arizona 


Empire  Theatre 
San  Antonio  Texas 


Park  Theatre 
Constantine,  Mich. 


W innie 
Wilde 


Leaveda 

Young 


Alice 

Winegar 


Owl  Theatre 
Lebanon,  Kansas 


Mithilda 

Kalten 


Katherine 

Caton 


Foam  Lake  Theatre 
Foam  Lake, 
Sask.,  Can. 


Nancy 

Steger 


Bonham  Theatre 
Bonham,  Texas 


Minnie 

Rhodes 


Empire  T heatre 
San  Antonio,  Texas 


Palace  Theatre 
New  York  City 


Edna 

Gries 


Alhambra  Theatre 
Cleveland,  Ohio 


Alis 

Lee 


Mirror  Theatre 
Hollywood,  Calif. 


HERE'S  beauty  in  the  theatre — and  one  doesn't  have 
to  look  far  to  discover  it,  either.  Above  is  the  latest 
group  of  entrants  in  the  contest  which  the  Universal 
Weekly  is  conducting  to  find  the  prettiest  usherette  in 
America.  And  these  are  only  a few — space  does  not  per- 
mit publication  of  all  the  many  beautiful  pictures  that 
have  been  received  from  proud  managers.  Every  mail 
brings  more — and  every  picture  seems  more  beautiful 
than  the  one  before.  It  looks  like  a tough  assignment  for 


the  judges,  and  one  that  will  take  considerable  more  time 
than  they  figured,  too!  The  prize,  you  know,  is  the  usher- 
ette costume  worn  by  Margaret  Sullavan  in  "The  Good 
Fairy."  Who  will  win  it?  Who  IS  the  country's  prettiest 
usherette?  We'll  give  you  a peek  at  some  more  of  the 
entries  next  week — watch  for  them!  Entries  closed  with 
this  issue.  The  winner  will  be  announced  in  the  March 
second  issue. 


Thank  You,  Mr.  Jackson! ...  "Not 
A Dull  Moment"  In  Mentones 
Means  "Not  An  Idle  Moment  At 
The  Box  Office" As  You  Know! 


<r?\ 


?y  - = UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION=  Feb.  16,  1935 

AROUND  THE  COUNTRY  WITH  THE  ADS! 


(I.)  Double  column  x 9"  from  United  Artists,  San  Francisco,  Calif.  (2.)  Three  column  x 71/ from  RKO.  Palace,  Cnicago,  III.  (3.) 
Single  column  x 8%"  from  Pantages,  Hollywood,  Calif.  (4.)  Three  column  x 2l/2"  from  Palace,  Toledo,  Ohio.  (5.)  Double  column  x 
9"  from  Lyceum,  Winnipeg,  Can.  (6.)  Two  column  x 3"  from  Alhambra,  Cleveland,  Ohio.  (7.)  Eight  column  x I 'A  streamer  ad 
from  Los  Angeles,  Calif.  (8.)  Double  column  x S^/2"  from  Musix  Box,  Seattle,  Wash. 


s 


I 


DASHIELL  HAMMETT'S 
"The  Thin  Man"  stuffed 
the  cash  boxes  plenty! 
But  wait  till  you  see 

EDMUND  LOWE 

in 


MR.  DYNAMITE" 

Dashiell  Hammett’s  original 
laugh-thriller  for  Universal ! 


With  JEAN  DIXON 
Victor  Varconi  + Matt 
McHugh  + Verna  Hillie 
Esther  Ralston  t Robert 
Gleckler  * Minor  Watson 

Directed  by  ALAN  CROSLAND 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


NOT  JUST 
ONCE  A 
MONTH... 
BUT- 

TWiCE 

EVERY 

WEEK... 

THE  NEWS 
EVENTS 
O F T H E 
WORLD- 
AS  FAST 
AS  THEY 
HAPPEN! 


Printed  in  U.  S.  A. 


IT  CROSSES 


a Universal  Picture  with 

COLIN  CLIVE 

VALERIE  HOBSON 

EISA  LANCHESTER  • UNA  O’CONNOR 
0.  P.  HEGGIE  • ERNEST  THESIGER 
Directed  by  James  Whale 
Produced  by  Carl  laemmle,  Jr. 

iU\:  3 


I I 


i * 


UNIVERSAL  niTY  STUDIOS 


2 - UNIVERSAL  WEEKLY  ~~  - —Mar.  16,  1935 

UNIVERSAL  HA! 

No.  810  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

If  you  can  believe  some  of  the  trade  papers  and  certain 
radio  gossips.  Universal  has  been  sold  out  to  everybody  in 
the  world  except  Huey  Long,  Father  Coughlin  and  General 
Hugh  Johnson. 

And  the  only  reason  why  we  have  not  been  sold  out  to 
them  is  because  they  have  been  too  busily  engaged  in 
calling  each  other  political  termites,  pied  pipers,  chocolate 
soldiers,  cream  puff  soldiers,  religious  flubdubs  and  other 
endearing  names. 

I must  admit  that  I have  been  tempted  more  than  once 
to  call  names.  Year  after  year  I have  seen  plain,  manufac- 
tured lies  published  about  Universal  by  totally  irresponsible 
people  who  are  a part  of  the  maniac  fringe  of  the  motion 
picture  business. 

They  cook  up  mad  dreams  and  print  them  as  facts. 

If  their  lies  could  have  wrecked  Universal,  this  company 
would  have  been  a battered  hulk  many  years  ago  — for  I 

cannot  recall  one  single  year  in  the  past  quarter  of  a cen- 
tury in  which  some  fake  sale  of  Universal  has  failed  to 
appear  in  print. 

I have  never  sought  to  send  any  of  these  fakers  to  jail 
for  criminal  libel  because,  to  tell  the  truth,  their  libels  have 
hurt  them  more  than  they  have  hurt  Universal. 


Mar.  16,  1935: 


--Carl  Laemmle  Anniversary  Jubilee1- 


NOT  BEEN  SOLD 


In  fact  it  is  an  amazing  thing  that  in  spite  of  all  the  cir- 
cumstantial lies  which  have  been  published  oyer  a long 
period  of  time,  the  trade  has  maintained  its  confidence  in 

Universal  without  the  flicker  of  an  eyelid ! 

Stories  which  have  been  printed  about  Universal  would 
ruin  more  than  one  company,  but  they  have  never  ruined 
Universal. 

Even  the  Universal  staff,  which  you  might  think  would 
be  disturbed  by  stories  of  sales  and  mergers,  has  remained 
on  the  job  day  in  and  day  out. 

I have  always  been  mushy  enough  to  believe  that  sen- 
timent cuts  a lot  of  ice  in  this  business  or  any  other.  I have 
always  believed  that  the  Universal  staff  and  the  Universal 
customers  have  had  the  same  sentimental  attachment  for 
Universal  that  Universal  has  had  for  them.  Time  and  ex- 
perience have  justified  my  belief. 

So Universal  is  still  here.  It  is  still  in  the  same 


hands.  It  has  had  its  good  years  and  its  bad,  but  its  aver- 
age has  been  pretty  good.  It  has  never  harmed  anyone. 
It  has  helped  thousands. 

It  has  not  made  me  rich  in  dollars  but  it  has  made  me 
rich  in  friendships  and  in  confidence  and  in  all  the  things 
which  endure. 


PRIMED  BY  UNIVERSAL  TO 
EXPLODE  THE  LIDS  RIGHT 
OFF  THE  CASH  BOXES!... 


Starring  EDMUND  LOWE  in  Dashiell 
Hammett's  successor  to  "The  Thin 
Man!'  . . . With  Jean  Dixon,  Esther 
Ralston,  Verna  Hillie,  Joyce  Compton, 
Mary  Wallace  . . . Presented  by  Carl 
Laemmle . . . Directed  by  Alan  Crosland 
. . E.  M.  Asher,  Associate  Producer. 


r 


t»7«  rou"w« 

H,s  '■'ctube,. 

*** 

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10 


UNIVERSAL  WEEKLY 


- Mar.  1 6,  1 935 


IIIIIVERSm, 

mu  v 


A Magazine  for 
Motion  Picture  Exhibitori 
Paul  Gulick,  Editor 
Published  Weekly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 

Copyrighted  1935 
(All  Rights  Reserved) 

MARCH  16,  1935 
36  No.  14 


How  Many 

exh  ibitors  of 
today  were  in 
the  business  of 
showing  pictures 
in  1906? 

Carl  Laemmle  was! 
Percy  Gladden  was! 
Do  you  know  others , 
or  are  you  one? 


Universal 

Prepares  For 
Television 

IF,  as,  and  when  television  comes, 
Universal  is  not  only  going  to  be 
prepared  for  it,  but  will  be  able  to 
take  a leading  part  in  many  phases 
of  it.  After  mature  deliberation,  Carl 
Laemmle  and  his  advisors  have  con- 
vinced themselves  that  television  will 
in  no  way  be  a rival  of  motion  pic- 
ture exhibition  in  theatres.  So  far  as 
theatre  attendance  is  concerned,  tel- 
evision should  stimulate  it,  if  the 
proper  measures  are  taken  by  the 
motion  picture  companies,  in  the  first 
place. 

First  among  the  motion  picture  in- 
dustry to  give  serious  consideration 
to  television,  as  a means  of  exploiting 
and  developing  motion  picture  per- 
sonalities, Universal  City  studios  has 
created  a special  radio  and  television 
organization,  under  the  direction  of 
Louis  Landfield,  assisted  by  Gene 
Grant.  In  the  Home  office  there  has 
also  been  established  a department 
under  the  supervision  of  Joe  Weil. 

Actors  and  actresses  under  con- 
tract to  the  studio  are  receiving  spe- 
cial instruction  for  radio  and  televi- 
sion recording,  with  daily  auditions 
taking  place  at  the  studio.  Special 
material,  adapted  from  various  Uni- 
versal pictures  and  developed  by  stu- 
dio scenarists  and  dialogue  writers, 
are  to  be  made  available  to  the  film 
players  in  their  new  activities. 

For  a long  time  Universal  execu- 
tives have  been  considering  the  pos- 
sibilities of  projecting  screen  person- 
alities on  the  radio,  as  an  aid  to  their 
development.  Already  June  Clay- 
worth,  Andy  Devine  and  Valerie 
Hobson,  three  of  Universal's  featured 
players,  have  made  singing  and  talk- 
ing tests  and  recordings  and  will 
shortly  appear  on  the  air  on  a nation- 
wide program  starring  radio's  rank- 
ing singer.  Miss  Clayworth  and  Miss 
Hobson  have  shown  exceptional  tal- 
ent in  their  recordings, 

Heading  the  training  school  at  the 
studio  is  Florence  Enright,  coaching 
diction,  stage  presence  and  tech- 
nique. 


c&he  ‘Preview  ‘Parade  of 
UNIVERSAL  PICTURES 


EDMUND  LOWE 
as 

“MR  DYNAMITE” 


. . . wise-cracking,  dynamic, 
Dashicll  Hammett  “dick”  . . . 


The  salty  tang  of  a Dashielt 
Hammett  yarn  comes  out  of  a police 
court  reporter’s  experience,  a private 
investigator’s  confidential  notebook,  a 
man-of-the-world’s  uncensored  recollec- 
tions . . . 


The  author  of  “The  Thin 
Man”  has  been  around  and  that  accounts 
for  the  something  that  makes  his  books 
best-sellers  and  his  stuff  on  the  screen 
sure-fire  . . . 


ESTHER  RALSTON 


Vhen  this 
writer  creates  a char- 
acter like  “Mr.  Dyna- 
mite,” <his  detective- 
hero  is  a human,  wise- 
cracking, dynamic,  Da- 
shiell  Hammett  “dick” 
. . . who  finds  a fancy 
face  as  fascinating  as 
a fine  set  of  finger- 
prints. 


\ Highbrows  have  described 
the  Dashiell  Hammett  style  as  “gusty,” 
“raffish”  and  “muscular.”  It  merely  means 
that  crackle  and  charm  can  be  combined 
in  dialogue  while  action  pops  at  machine- 
gun  tempo.  And  only  Dashiell  Hammett 
can  do  it. 


yyyy.  Universal  feels  unusually 

privileged  in  presenting  “Mr.  Dynamite” 
and  offers  it  with  a cast  that  does  the  en- 
tertainment full  justice. 

yyyx  An  exact  leading  man  is 
found  in  Edmund  Lowe.  Other  players 
include  some  of  Broadway’s  and  Holly- 
wood’s best.  Jean  Dixon,  Esther  Ralston, 
Victor  Varconi,  Robert  Gleckler.  Watch 
for  this  box-office  high-explosive  when 
it  hits  your  town.  “Mr.  Dynamite”  should 
be  TNT  at  the  till.  Jacthall 


Mar.  i6, 1935  C arl  L aemmle  Anniversary  Jubilee 


ii 


It  Happened  in  Universal  City 


• No,  kind  reader,  this  is  not  an  Egyp- 
tian mummy  or  a stylized  statue.  It  is 
Elsa  Lanchester  in  the  role  of  the 
monster’s  mate  in  “ The  Bride  of 
F rankenstein.” 


SALLY  E1LERS 


• Beautiful  Sally  Eilcrs,  who  will  al- 
ways be  remembered  for  “ Bad  Girl” 
and  “ Dance  Team,”  is  now  under  con- 
tract to  Universal.  She  will  star  in  the 
role  of  ‘‘Women  Are  Like  That”  which 
Kurt  Neumann  will  direct  and  possibly 
in  ‘‘Alias  Mary  Dow”  which  was  writ- 
ten by  Wm.  A.  Johnston,  formerly  ed- 
itor of  the  Motion  Picture  News. 


REMARKABLE  WOMAN 

ANY  good  looking  woman  who 
permits  others  to  see  her  in 
anything  but  a beautiful  pose  or 
character,  is  remarkable.  Elsa  Lan- 
chester is  doubly  remarkable.  She  is 
permitting  herself  to  become  a fe- 
male monster  in  "The  Bride  of  Frank- 
enstein" and  here  are  two  pictures  to 
show  you  how  she  looks  in  the  pic- 
ture, which  is  just  being  completed  at 
Universal  City.  Elsa  Lanchester  as  the 
beautiful  Anne  of  Clives  showed 
Henry  the  Eighth  how  unprepossess- 
ing a beautiful  woman  could  be  when 
she  chooses.  But  this  is  not  a patch 
to  what  she  does  in  "The  Bride  of 
Frankenstein."  Get  ready  for  the 
shock  of  your  life.  These  pictures  are 
mild. 

+ + + 

She  Started  Her  Career 

At  Universal  City 

• More  and  more  is  Esther  Ralston 
proving  the  splendid  actress  and  beau- 
tiful woman  that  many  critics  in  this 
business  promised  she  would  become. 
When  Esther  Ralston  started  on  her 
career  at  Universal  City,  it  was  as  a 
parachute  jumper  and  a double  for 
serial  actresses  and  leading  ladies  who 
did  not  dare  do  their  own  stuff.  Uni- 
versal thought  of  her  in  no  other  way 
until  she  was  cast  in  “By  Candlelight.” 
Since  then,  she  has  been  in  high  de- 
mand at  Universal  City.  She  played  in 
“Strange  Wives”  and  is  now  appear- 
ing in  a fine  role  in  “Mr.  Dynamite.” 

ESTHER  RALSTON 


• And  this  is  another  picture  of  this 
remarkable  woman,  Elsa  Lanchester. 


HENRY  ARMETTA 
• Hollywood  has  re-named  Henry  Ar- 
metta.  He  is  universally  spoken  of  now 
as  “the  picture  stealer.”  There  is  a 
manifest  danger  in  a reputation  like 
this,  but  Henry  Armetta’ s smile  in  this 
picture  does  not  indicate  any  fear  of 
danger.  Laughter  is  his  middle  name 
and  every  audience  laughs  the  minute 
Henry  Armetta  appears  on  the  screen. 
His  latest  for  Universal  is  “Princess 
O’Hara,”  in  which  he  works  against 
such  famous  comedians  as  Leon  Errol, 
Vince  Barnett  and  Tom  Dugan. 


12: 


UNIVERSAL  WEEKLY 


Mar.  16,  1935 


— T 

Celebrates  !_ 
Anniversary 


Carl  Laemmle  started  to  build  Universal  City  in  1914  in  San  Fernando  Valley, 
on  the  site  of  one  of  the  battles  which  made  the  State  of  California  indepen- 
dent of  Mexico. 


ON  Friday  of  this  week  the  pioneer  of  all  California 
moving  picture  studios  and  the  only  studio  designed 
as  a city  celebrated  its  twentieth  anniversary.  This  is 
Universal  City,  opened  with  a golden  key  in  1915  by  its 
president,  Carl  Laemmle,  and  still  under  the  same  man- 
agement. President  Laemmle  was  the  central  figure  in 
the  celebration  planned  for  March  15th  on  this  historic 
lot  where  more  than  2250  films  have  been  made,  and 
where  most  of  the  stars  and  celebrities  in  pictures  began 
or  developed  their  careers.  President  Laemmle  invited 
all  the  men  and  women  who  have  worked  at  the  studio 
over  that  two-decade  span  to  a special  luncheon  in  the 
Indian  Room  of  the  studio  restaurant  and  all  those  who 
were  in  his  employ  in  1915  to  a big  reception  which  was 
held  on  the  huge  "Bride  of  Frankenstein"  set. 

Among  the  stars  who  be- 
gan their  careers  there  were 
Lon  Chaney,  Janet  Gaynor, 

John  Boles,  Boris  Karloff,  Fay 
Wray,  Mary  Philbin,  Regin- 
ald Denny,  Harry  Carey, 

Laura  La  Plante,  Hoot  Gib- 


son, Eric  Von  Stroheim,  Jack  Dempsey,  Jim  Corbett, 
Paul  Whiteman,  Margaret  Sullavan,  Bela  Lugosi,  Lew 
Ayres,  Betty  Compson,  Priscilla  Dean,  Esther  Ralston, 
Jean  Hersholt  and  Jack  Holt. 

Its  directorial  s^aff  has  included  at  various  times  Ho- 
bart Henley,  Frank  Lloyd,  William  Beaudine,  Robert  Z. 
Leonard,  Frank  Borzage,  John  Ford,  Clarence  Brown  and 
Lois  Weber.  Irving  Thalberg  was  once  manager  of  Uni- 
versal City  and  so  was  William  Sistrom. 

Situated  five  miles  from  the  heart  of  Hollywood  and 
some  thirteen  miles  from  the  center  of  Los  Angeles,  Uni- 
versal City  was  founded  because  the  company  began  to 
outgrow  its  studio  at  Gower  Street,  Hollywood,  where 
it  had  moved  in  1913  from  Fort  Lee,  N.  J.  After  a six 
month  search  for  a suitable  site,  Isadore  Bernstein,  Gen- 
eral manager  of  Universal 
Studios  under  orders  from 
Carl  Laemmle  purchased  the 
Taylor  Estate  and  began 
building  the  new  studio.  It 
had  the  first  electric  light 
stage.  Movies  previously 


The  first  panorama  picture  ever  made  of  Universal  City. 


Mar.  16,  1935; 


UNIVERSAL  WEEKLY 


Bird's-eye  view  of  the  village  which  was  built  at  tremendous  expense 
on  Universal  City  back  lot  for  the  out-door  scenes  of  “The  Bride 
of  Frankenstein .” 

had  been  filmed  by  natural  sun- 
light. It  had  the  first  structural 
steel  stage,  constructed  for  "Phan- 
tom of  the  Opera." 

Bernstein  included  a residential 
district  in  his  plan  for  the  studio 
which  gave  it  the  rating  of  a city. 

In  October,  1914  it  had  500  in- 
habitants including  75  Indians  liv- 
ing in  tepees,  cowboys,  movie  sol- 
diers, workmen  and  their  families. 

The  first  child  was  born  there  on 
December  21st,  1914  to  the  leader 
of  the  cowboys  Charles  Oelze  and 
his  wife  and  named  Carl  Laem- 
mle  Oelze.  This  young  man  will 
take  part  in  the  celebration  on 
this  very  afternoon. 


The  twentieth  anniversary  finds 
Universal  City  dwindled  from  500 
inhabitants  to  19.  This  is  because 
increased  transport  facility  makes 
residence  elsewhere  convenient. 
The  city  maintains  its  own  fire  de- 
partment and  police  force  of  40 
men.  It  has  its  own  hospital,  sta- 
bles, electric  light  plant  and 
water  power  system,  a huge  arti- 
ficial lake  high  in  the  hills,  more 
than  ten  miles  of  roads,  350  tele- 
phones, eight  projection  rooms  a 
gym  and  nurseries  and  school 
rooms  for  child  actors.  Mrs.  Emma 


Carl  Laemmle  opens  the  gates  of 
City  with  a gold  key  in  the  presence 
Oakley,  the  only  woman  chief  of 
California. 

Norton,  91,  is  the  oldest 
resident.  Baby  Jane,  three 
years  and  six  months  old 
is  the  youngest  of  the  45 
contract  players.  The  stu- 
dio employs  14  directors, 

24  scenarists,  13  produc- 

R.  H.  Cochrane,  Mrs.  R.H. 

Cochrane,  Mrs.  Laemmle, 

Carl  Laemmle  and  Isidore 
Bernstein  icalking  down 
the  Laemmle  Boulevard  to 
the  opening  ceremonies 
on  March  15th,  1915. 


ers  and  associate  producers  of  films. 

Here  were  made  such  famous  films  as 
"The  Hunchback  of  Notre  Dame," 
"Dracula,"  "Frankenstein,"  "The  Phan- 
tom of  the  Opera,"  "The  Invisible  Man," 
"Back  Street,"  "All  Quiet  on  the  West- 
ern Front,"  and  "Imitation  of  Life."  The 
recently  finished  sequel,  "The  Bride  of 
Frankenstein"  and  such  films  as  "The 
Werewolf  of  London,"  "Mr.  Dynamite," 
"The  Raven,"  "Magnificent  Obsession," 
Diamond  Jim,"  "Show  Boat,"  "Princess 
O Hara"  and  "Sutter's  Gold"  are  all 
planned  to  follow  the  tradition. 

Universal  City  stands  on  historic 
ground.  It  is  situated  at  the  lower  end 
of  San  Fernando  Valley,  from  which  the 
ground  rises  rapidly  into  the  Cahuenga 
Pass.  This  Pass  is  the  only  natural  road 
over  the  low  mountains  into  the  City  of 
Los  Angeles.  It  was  naturally  a strategic 
spot.  Ninety  years  ago  this  month  a 
bloodless  battle  was  fought  on  the  exact 
site  of  Universal  City.  Some  time  Carl 
Laemmle  will  erect  a monument  on  this 
spot  to  one  of  the  few  battles  fought 
on  California  soil.  This  was  a sort  of  a 
funny  battle,  in  that  neither  of  the  par- 
ties actually  wanted  to  fight. 

Captain  Johann  Sutter 
who  is  the  hero  of  one  of 
Universal's  forthcoming 
pictures,  was  one  of  those 
present  at  the  battle,  but 
unwilling  to  fight  because 
the  battle  was  solely  be- 
tween Spaniards.  It  lasted 
for  three  days.  There  was 
a lot  of  gun  fire,  a lot  of 
noise,  a lot  of  excitement, 
but  after  one  mule  had 
been  killed  and  two  men 
had  been  wounded  on 
each  side,  the  brave  war- 
riors got  together  and  cel- 
ebrated a temporal  peace 
with  a huge  barbecue. 
(Continued  on  Page  16_ 


Universal 
of  Laura 
police  in 


^ V oV'0 


1 <V  UNIVERSAL  WEEKLY  = Mar.  16,  1935 

Universal  City  20  Years  Old 


How  They  Started 


Presenting  Carl  Laemmle,  president  of  Universal  Pictures  and  the  daddy  of  ’em  all  in  the 
"How  They  Started"  series.  Carl  Laemmle  broke  in  as  an  exhibitor  in  Chicago.  In  1906  he 
opened  his  first  theater,  “The  White  Front,”  with  the  feature  “From  Newsboy  to  Judge.”  The 
admission  was  a nickel  and  the  business  sensational.  , . . Blame  it  all  on  that  unusual  artist, 
"Hap”  Hadley,  for  he  is  doing  the  dirty  work 


One  of  a series  of  drawings  in  a recent  issue  of  the  Film  Daily  by  artist 

“Hap”  Hadley. 


(Continued  from  Page  13) 

The  San  Fernando  Valley  was  quiet 
again  until  Universal  City  was  found- 
ed. 

Through  Stanley  Anderson,  the  de- 
veloper of  Beverly  Hills,  Carl  Laem- 
mle acquired  title  to  the  Taylor  ranch 
and  commissioned  Isidore  Bernstein 
to  prepare  the  plans  for  a sudio  ade- 
quate to  the  present  need  and  cap- 
able of  being  expanded  to  take  care 
of  any  future  needs.  Bernstein  de- 
signed the  buildings  and  acted  as 
contractor  with  William  Horsley  in 
charge  of  construction.  Work  was 
begun  on  Universal  City  in  the  fall 
of  1914. 

The  main  street  is  Laemmle  Boule- 
vard, a paved  street  a mile  long 
leading  from  the  admission  gate  to 


the  back  door  of  the  back  ranch.  By 
November,  there  were  nearly  five 
hundred  inhabitants  of  Universal 
City,  and  buildings  began  to  grow 
up  like  mushrooms.  The  Back  Ranch 
saw  the  construction  of  typical  west- 
ern streets,  a New  England  street,  a 
church,  banks,  ranch  houses,  North- 
west cabins,  African  kralls,  a street 
patterned  after  New  York,  and  about 
thirty  foreign  sets.  Nearly  fifty  pic- 
tures were  completed  at  Universal 
City  before  the  grand  opening.  By 
that  time  also  filmland's  finest  zoo 
had  been  established  at  Universal 
City,  with  elephants,  camels,  lions, 
tigers,  monkeys,  snakes  and  every  im- 
aginable wild  animal  for  use  in  pic- 
tures in  permanent  residence. 

March  15,  1915,  had  been  herald- 
ed all  over  America  as  the  opening 
day  for  this  wonder  city.  Colored 


posters  were  tacked  in  every  railway 
station  in  the  country  and  newspaper 
advertisements  and  stories  promised 
thrills  that  the  previous  California 
visitor  never  knew  when  Universal 
City  was  to  open. 

A special  train  from  New  York 
picked  up  Universal  branch  office 
managers  and  leading  exhibitors  at 
Chicago,  Kansas  City,  Denver,  (where 
the  passengers  met  Buffalo  Bill)  and 
Grand  Canyon.  The  train  was  met  at 
San  Bernardino  by  Isadore  Bernstein 
and  other  studio  officials  and  the  100 
passengers  motored  to  Los  Angeles. 
Early  next  morning,  Monday,  March 
15,  the  visitors  headed  a motor  car- 
avan through  Hollywood  over  Cahu- 
enga  Pass  and  down  into  the  valley 
to  the  main  gate  of  Universal  City. 
Here  more  than  20,000  persons  were 
assembled  to  watch  Police  Chief 
Laura  Oakley  (the  only  woman  police 
chief  the  West  had  known  up  to  that 
time)  present  President  Carl  Laemmle 
with  the  golden  key  to  the  chain 
lock.  A band  played  the  national 
anthem  as  the  flag  was  pulled  to  the 
top  of  the  flag  pole  and  with  a grand 
gesture  and  broad  smile,  Mr.  Laem- 
mle opened  the  studio,  assisted  by 
R.  H.  Cochrane,  vice-president,  P.A. 
Powers,  Treas.,  Joe  Brandt,  and  Is- 
adore Bernstein,  the  proud  general 
manager  and  designer  of  the  big  stu- 
dio. U.  K.  Whipple  (later  famous 
war  photographer)  ground  off  news- 
reel scenes  of  the  grand  opening  and 
events  that  followed  and  throughout 
the  entire  day  and  most  of  the  night 
everywhere  the  executive  party  went 
they  were  showered  with  carnations, 
poppies,  daisies  and  roses. 

As  visitors  entered  the  grounds  on 
their  first  tour  of  inspection,  cow- 
boys, mounted  actors  dressed  as 
Confederate  and  Union  soldiers,  In- 
dians in  their  war  paint  and  full  re- 
galia acted  as  guides  and  guards. 
During  the  lunch  hour  the  guests  of 
honor  were  served  in  the  studio  res- 
taurant and  speeches  of  greeting  and 
of  well  - wishing  were  interspersed 
with  introductions  of  famous  players. 
After  luncheon  (to  quote  the  Motion 

(Continued  on  Page  26) 


\ 


LET  THE  TITLE  1 
FOOL  YOU  - iU  a 

. hmdwutj  m 


22%  &r, 


/ / / 


"Orehldj  to  'Th«  7/i 

Good  Fairy*  ” — Wi 
WALTER  WIN-  f// 
CHELL.  f h 


‘Monlh’i  beat  plc- 
‘OTO- 


tare"  — THO 
PLAY  MAGAZINE. 


"Mont  appealing  en- 
te rtaJnmrnt  lines 
‘Little  Women*  ” — 
NEW  YORK 
AMERICAN. 


ft 


ITS 


KNOCK 


OUT 


CRITICS  RAVE! 
. and  so  will  you! 


/^MOODMK 

r n Margaret  Sullavi 


Margaret  Sullavan 
Herbert  Marshall 
Frank  Morgan 


mOHEYBACK 

OFFER! 


If  you  don't  ogree  with 
raving  critic*  thot  MAR- 
GARET SULLAVAN  in 
"THE  GOOD  FAIRY"  is 
os  enjoyably  funny  and 
clever  as  "It  Happened 
One  Night"  ond  "Thin 
Mon"  . my  MUSIC 
HALL  staff  will  gladly 
and  cheerfully  refund 
your  money' 


John  Hamrick. 


you  arm  >t  » n»  en- 
Joyably  funny  and 
rlever  ae  ”1t  Hap- 
pened One  Night  ... 
nod  *'Th!n  Man”... 
or  my  sinfl  refnnda 
your  money! 


Hot 


I 


THERE  ARE 
BIIILD-HP  0 
YOU",  ETC.,  i 
PERSONAL  G 
AS  MUCH  AS 
ING  REVIEW 
OFF  TO  THE 
JOHN  HAMRI 


music  HULL  1 ouVe 


v John  Hamric 


REE'  UNUSUAL  POINTS  OF  INTEREST  IN  THESE  ADS. 
IHE  TITLE  WITH  THE  WARN  I NG , "DON ‘ T LET  THE  Tl 
.'ID  THE  ZIPPY  ADJECTIVES  FOLLOWING.  (B)JOHN  I- 
iRANTEE  OF  MONEY  BACK  IF  THE  PATRON  DOES  NOT 
IT  HAPPENED  ONE  .N I GHT'!  (C.)  THE  FINE  USE  OF  ( 
OF  WHICH  THERE  ARE  MANY  ON  THIS  SWELL  PICTl 
:AST  STEPPING,  WIDE  AWAKE  ADVERTISING  STAFF 
\ THEATRES! 


MONTH'S 


■sayi 

Jazin#  . 

• miHion-dollar  pie. 


h..rf.w 


31/,  itar  r«v'1,w' 


,v»r  4. 


'BULLETIN  SUPPLEMENT  FROM  JOE  WEIL 


i 


Critics  Rav 

■endMwiU 

YOU! 


Mar.  i6, 1935 — _ Carl  L aemmle  Anniversary  Jubilee 


19 


Heaven-Sent  Opportunity  PHILADELPHIA  Acclaims 


Says  FRISCO  Call-Bulletin 

P DITH  BRISTOL,  reviewing  "The  Good  Fairy"  in  the 
™ San  Francisco  Call-Bulletin,  calls  it  a "heaven  sent  op- 
portunity  for  those  who  have  been  demanding  'clean 
entertainment'  to  justify  their  demand  by  their  patron- 
age." She  puts  it  up  to  them  in  his  way:  "If  all  the  boards 
and  councils,  individuals  and  organizations,  publicly 
pledged  to  patronize  'better'  pictures,  really  mean  what 
they  say  they  mean,  there  won’t  be  one  vacant  seat  at  the 
Orpheum  during  the  run  of  'The  Good  Fairy.' 

"There  shouldn't  be,  either. 

"And  if  the  picture  goers  who  demand  films  at  once 
clean  and  clever,  entertaining  and  free  from  offense, 
line  up  as  they  should  for  this  Ferenc  Molnar  comedy,  it 
will  be  proof  positive  that  a picture  for  critics  is  a pic- 
ture to  please  the  boxoffice,  too. 

" 'The  Good  Fairy'  has  charm,  entertaining  plot,  amus- 
ing lines,  capable  direction  and  a cast  hand  picked  for 
the  screen  version  of  a stage  play  deservedly  popular  . . . 

"The  picture  presents  that  successful  achievement  that 
can  only  come  through  the  perfect  balance  of  play- 
wright, director,  photographer  and  actors — the  transfer 
of  a stageplay  to  the  screen  without  sacrificing  anything 
of  the  clever  lines  and  at  the  same  time  broadening  the 
scope  of  its  comedy." 


“The  Mystery  of  Edwin  Drood” 

ALL  the  Philadelphia  papers  greeted  "The  Mystery  of 
Edwin  Drood"  at  the  Stanton  Theatre  with  loud  and 
unrestrained  praise.  Here  is  what  the  Record  says: 
"Charles  Dickens'  story  has  been  given  an  appropriate 
ending  in  'The  Mystery  of  Edwin  Drood,'  the  new  film  at 
the  Stanton. 

"The  conclusion  of  the  story,  which  ties  up  all  the  clues 
in  neat  fashion,  more  than  justifies  such  liberties.  And  the 
result  is  one  of  the  most  satisfactory  mystery  films  shown 
on  local  screens  in  some  time. 

" 'The  Mystery  of  Edwin  Drood'  is  good  screen  fare 
. . . more  because  of  the  treatment  it  receives  through 
the  quality  of  the  source.  The  action  is  so  skilfully  worked 
out  and  the  mood  of  foreboding  so  well  maintained  that 
the  story  never  lags  and  suspense  rises  to  a moving  cli- 
max. 

"Credit  for  the  excellence  of  the  film  is  undoubtedly 
due  in  a large  measure  to  the  direction  of  Stuart  Walker, 
but  the  photography  is  uniformly  effective  and  at  times 
brilliant,  while  the  acting  of  most  of  the  principals  lends 
added  force.  Particularly  convincing  are  the  performanc- 
es of  Claude  Rains,  Douglass  Montgomery,  David  Man- 
ners, Francis  L.  Sullivan  and  Walter  Kingsford.  Heather 
Angel  adds  personal  charm,  if  not  too  much  dramatic 
ability. 

"For  Crime  Club  enthusiasts,  'The  Mystery  of  Edwin 
Drood'  offers  a feast.  Others  not  addicted  to  that  type 

of  entertainment  should  find  it  pleasantly  absorbing." 

H.  M. 


+ + + 

Roxy  Mastbaum 

Acclaims  “Fairy ’’ 

THE  Daily  News  in  Philadelphia, 
speaking  of  "The  Good  Fairy"  in 
its  opening  at  the  Roxy  Mastbaum 
says:  "Petite  Margaret  Sullavan  gives 
a new  irresistibility  to  'The  Good 
Fairy'  . . . Miss  Sullavan,  supported 
by  a trio  of  superb  comedians  as  her 
leading  men,  won  the  acclaim  of  yes- 
terday's audience  at  the  Roxy-Mast- 
baum  . . . The  comedy  is  absorbing 
throughout,  due,  at  least  to  a certain 
extent,  to  the  masterful  improve- 
ments made  upon  the  original  Mol- 
nar opus  by  Preston  Sturges.  It  has 
been  directed  with  breezy  sophisti- 
cation^ by  William  Wyler." 


CARL 


LAEMMLE 

dnmversaru- 

Jubilee 


WEEKS  ENDING 


JAN.  12  - AtAR.30 


The  Ledger  says:  "A  worthy  third  in  the  present  series 
of  Dickens'  screen  versions.  It  is  a colorful,  exciting  pho- 
toplay very  well  acted  and  mounted  against  a series  of 
excellent  Victorian  backgrounds." 

The  Philadelphia  Inquirer  says:  "An  excellent  thriller. 
An  agreeably  excited  audience  at  the  Stanton  yesterday 
watched  with  bated  breath  the  solution  of  the  mystery. 

"The  four  authors  who  put  their 
heads  together  for  this  production 
have  managed  their  own  version  most 
satisfactorily. 

"Of  infinite  assistance  is  the  col- 
orful direction  of  Stuart  Walker,  the 
dark,  brooding  photography  of 
George  Robinson  and  the  atmospher- 
ic settings  devised  by  Universal's  de- 
signers. An  excellent  supporting  cast 
which  catches  the  Dickensian  flavor 
of  the  quaint  characters  includes 
Francis  L.  Sullivan,  E.  E.  Clive,  For- 
rester Harvey,  Zeffie  Tilbury  and 
Walter  Kingsford." 

—MILDRED  MARTIN 
The  Evening  Bulletin  says:  "Skill- 
fully directed,  exceptionally  v/ell  pho- 
tographed, with  an  excellent  cast." 


90-  UNIVERSAL  WEEKLY  : Mar.  16,  1935 


Profits  From  Universal  Pictures 
Enable  Stuart  To  Reconstruct 
20  Year  Old  Pioneer  Theatre 


Matt  Aparton  concluding  contract  for 
19.34-35  with  G.  P.  Stewart,  Pioneer 
Theatre,  Powers,  Ore. 


BECAUSE  G.  P.  Stuart,  owner  of 
the  Pioneer  Theatre  of  Powers, 
Oregon,  has  consistently  played  Uni- 
versal Pictures  and  has  consistently 
made  a profit  on  them,  he  has  been 
enabled  this  year  to  make  much 
needed  improvements.  The  Pioneer 
Theatre  is  just  exactly  what  its  name 
implies.  It  is  twenty  years  old,  and 
was  commencing  to  look  its  age  in 
every  particular. 

Mr.  Stuart  is  one  of  the  pioneers 
of  this  pioneer  town.  While  he  is 
proud  of  this  fact  and  proud 
of  the  theatre,  he  realized  that 
even  pioneers  have  to  progress  with 


the  times,  and  Mr.  Stuart  thought 
that  the  times  demanded  a consider- 
able improvement  in  his  theatre  and 
that  his  audiences  were  entitled  to  it. 
Furthermore,  there  were  men  in 
Powers,  Oregon,  who  needed  work. 
Putting  all  of  these  thoughts  into 
courageous  execution,  Mr.  Stuart  has 
just  re-opened  his  theatre  after  al- 
terations which  make  the  Pioneer 
Theatre  look  like  a new  house.  All  of 
the  work  was  done  by  local  men  and 
it  has  been  very  well  done. 

Mr.  Stuart  has  completely  covered 
the  auditorium  with  a pressed  wood 
(Continued  on  Page  26) 


PALACE  THEATRE 
Leesburg,  Fla. 


DESOTO  THEATRE 
Lake  City,  Fla. 


LEESBURG  ENTERPRISES,  Inc. 

EARLE  M.  FAIN,  President 

LEESBURG,  FLORIDA 

Jan.  28,  1935 

Universal  Film  Exchanges 
193  Walton  St. 

Atlanta,  Ga. 

Gentlemen; 

It  gives  me  pleasure  to  remind  you  that  I have  used  Universal  Pic- 
tures 100%  since  November  1925  when  I entered  business  in  Florida. 

Your  pictures  as  a whole  have  been  exceptionally  good  and  they 
have  made  me  as  much,  if  not  more,  money  than  those  of  any  other  com- 
pany. 

Very  truly  yours, 


(Signed)  EARLE  M.  FAIN 


Mar.  i6, 1935  = Carl  Laemmle  Anniversary  Jubilee 


For  25  Years  Universal 
Has  Kept  This  Customer 
Happy  and  Prosperous 


AJ.  BISHELL,  proprietor  of  the 
• Empress  Theatre  of  Spokane, 
Washington,  recently  wrote  a letter 
to  L.  J.  McGinley,  Universal's  ex- 
change manager  in  Seattle,  in  con- 
nection with  Carl  Laemmle  s Anni- 
versary Jubilee.  Mr.  Bishell  has  had 
an  interesting  career  in  the  exhibi- 


tion of  pictures  in  the  Northwest  and 
his  letter  is  of  interest  not  only  on 
account  of  the  pioneering  he  has 
done  in  this  business,  but  because  of 
the  fact  that  he  has  consistently  used 
Universal  Pictures  in  every  one  of  the 
houses  that  he  has  operated. 


A.  J.  Bishell,  consistent  user  of  Uni- 
versal product  for  25  years,  and  no  tv 
proprietor  of  Empress  Theatre,  Spo- 
kane, Wash.,  wishes  Carl  Laemmle 
well  on  Anniversary  Jubilee. 


Bisheli  s Letter 


EMPRESS  THEATRE 
Spokane,  Wash. 


February  22,  1933 

Mr.  L.  J.  McGinley,  Manager 
Universal  Film  Exchanges,  Inc. 
Spokane,  Washington. 

Dear  Mac: 

You  must  think  I have  a remarkable 
memory  to  recall  how  long  I have  been 
a user  of  Universal  product.  It  seems 
that  I have  always  used  it. 

It  is  at  least  twenty-five  years  since 
I began  to  show  Universal  pictures, 
and  unless  my  memory  goes  back  on 
me,  the  first  ones  I used  were  the  old 
Imps,  before  Universal  Pictures  was 
incorporated. 

It  was  in  November,  twenty-five 
years  ago,  that  I began  using  Imp  pic- 
tures in  Great  Falls,  Montana,  in  the 
Theatorium,  which  was  a little  350- 
seat  house  on  the  corner  of  First  Av- 
enue and  Fourth  Street. 

From  there  I went  to  Malta,  Mon- 
tana starting  the  first  Theatre  in  this 
town  and  in  fact  had  to  have  my  own 
electric  light  plant  inasmuch  as  there 
was  no  electric  plant  in  this  town. 

From  there  I branched  out  until  I 
had  a house  in  Malta,  Glasgow,  and 
Chinook  in  all  of  which  we  used  Uni- 
versal product  consistently. 

After  that  I was  connected  with  the 
Orpheum  in  Havre  for  a period  of 
practically  five  years  in  which  time 
we  consistently  used  Universal  pic- 
tures. 


I think  it  was  fourteen  years  ago 
that  I came  to  Spokane,  inasmuch  as 
the  prior  owner  of  the  Empress  The- 
atre had  been  using  Universal  product 
it  sort  of  fitted  in  with  the  scheme  of 
things.  During  the  five  years  that  I 
was  connected  with  the  Empress 
Theatre  we  did  business  with  the  Ex- 
change in  Spokane  with  Mr.  McMil- 
lan as  manager  of  the  Spokane  Ex- 
change. Incidentally  (as  a little  aside) 
Maurice  Saffel  who  is  now  manager 
of  the  Metro-Goldwyn-Mayer  Ex- 
change in  Salt  Lake  was  at  that  time 
a poster  boy  for  Universal. 

From  Spokane  I went  to  Seattle  and 
was  associated  with  Frank  Edwards 
at  the  Winter  Garden.  He  also  was  a 
consistent  user  of  Universal  product. 

From  there  I moved  to  Universal 
Chain  Theatres,  Incorporated,  with 
whom  I was  connected  in  various  ca- 
pacities for  a period  of  nearly  five 
years. 

Frdm  there  I came  back  again  to 
the  best  theatre  of  all,  the  Empress 
Theatre  in  Spokane  and  as  you  know 
we  have  been  using  the  product  ever 
since. 

I never  have  had  the  pleasure  of 
meeting  Mr.  Laemmle  personally. 
However  in  the  period  of  time  afore- 
mentioned I have  had  to  contact  Mr. 
Lammle  by  wire  and  can  truthfully 
say,  that  I have  always  found  him  to 
be  a real  friend  of  the  “little  fellow.” 

Regarding  Universal  pictures,  I can 
only  say  this, — any  company  that  can 


keep  an  account  happy  and  prosper- 
ous for  twenty-five  years,  not  only 
has  the  class  of  product  but  the  kind 
of  treatment  from  exchange  managers 
which  goes  to  make  up  success  for  ex- 
hibitors and  exchanges  alike.  Business 
relations  of  twenty-five  years  with  one 
house  go  to  prove  that  I have  a warm 
spot  in  my  heart  for  Universal  pictures 
and  have  a perfectly  legitimate  reason 
for  such  a warm  spot.  It  is  a case  of 
“actions  speak  louder  than  words,” 
but  here  I am  speaking  the  words, 
too,  and  actually  sending  you  a pic- 
ture of  myself, — much  against  my  bet- 
ter judgment. 

Please  don’t  think  that  the  use  of 
Universal  pictures  had  anything  to  do 
with  “how  I got  that  way.”  I would 
rather  send  you  a picture  of  the  Em- 
press because  the  picture  of  the  the- 
atre would  be  very  much  better  look- 
ing. Unfortunately,  I have  no  picture 
of  the  house. 

I do  not  know  anybody  else  in  the 
world  that  I would  do  this  for  outside 
of  yourself  because  after  all  I am  just 
a small  town  boy  endeavoring  to  get 
along  and  while  I would  not  go  so 
far  as  to  say  that  Universal  product 
alone  has  kept  me  in  the  business  this 
length  of  time  I can  say  in  all  truth- 
fulness that  it  has  had  a big  part  in 
having  done  that. 

With  kindest  personal  regards,  I am 
Yours  very  truly, 

(Signed)  “BISH” 
Empress  Theatre 


22 


UNIVERSAL  WEEKLY 


Mar.  16,  1935 


NEWSREEL  No.  335 


CAMPBELL  DRIVES  277  M.P.H. 

DAYTONA  BEACH,  FLA.— The  Bluebird 
tears  down  the  sands  with  Sir  Malcolm  at 
the  wheel,  setting  a taster  pace  than  has 
ever  been  achieved  on  land  and  breaking 
the  great  British  racer's  own  record. 

SEN.  JOHNSON  WRITING 
COLUMN 

(EXCLUSIVE) 

NEW  YORK  CITY. — A controversy  with 
Huey  Long  and  Father  Coughlin  beats  about 
the  head  of  the  Blue  Eagle's  tutor  as  he 
signs  with  United  Feature  Syndicate  for  a 
series  of  articles. 

SLEET  HALTS  PHONE  SERVICE 

DULUTH,  MINN. — The  worst  storm  of  its 
kind  in  history  cripples  wire  communications 
throughout  a wide  area.  Amateur  radio  op- 
erators form  a link  with  the  outside  world. 

BLACK  HELEN  TAKES  CLASSIC 

HIALEAH  PARK,  FLA. — The  gallant  horse 
gallops  to  the  fore,  winning  a thrilling  race 
before  15,000  enthusiastic  track  fans. 

PACHYDERMS  IN  DIZZY  RACE 

COLUMBUS,  O. — A novel  contest  pits  a 
group  of  "speedy"  elephants  against  time 
in  an  event  for  thoroughbreds  of  the  heav- 
ier weight  classes. 

CUBAN  REVOLT  FLARES  ANEW 

HAVANA,  CUBA. — The  Government  an- 
nounces a "State  of  War"  as  Federal  troops 
march  against  students  barricaded  in  the 
buildings  of  the  University  and  a revolu- 
tionary strike  grips  the  nation. 

BASEBALL  CLUBS  HIT  STRIDE 

FLORIDA  TRAINING  camps  hum  with  ac- 
tivity as  aces  of  the  diamond  show  the 
rookies  how  to  "hit  'em  where  they  ain't" 
and  handle  the  elusive  "apple"  with  Big 
League  skill. 

ARTILLERY  SCALES  HEIGHTS 
MT.  DACHSTEIN,  AUSTRIA.— Horses  drag 
heavy  guns  through  20-ft.  snowdrifts  up  the 
steep  sides  of  a mountain  9,000  feet  high. 
Man  power  takes  over  the  burden  when  the 
animals  fail. 

NEW  BAR  GADGETS  EXHIBITED 

CHICAGO,  ILL. — Mechanical  aids  to  new 
habits  of  drinking  are  demonstrated  by 
pretty  misses  in  costumes  designed  espe- 
cially for  the  cocktail  hour. 

BEACH  GIRLS  'BUST'  BARRELS 

CORAL  GABLES,  FLA. — Bathing  beauties 
try  out  the  latest  "summer"  sport  at  the 
Miami  Biltmore  Pool,  showing  masterly  con- 
trol over  "broncos"  rigged  over  the  water. 


Oswald  in  "DO  A GOOD  DEED" 


The  best  “ Oswald ” of  this  entire  season  is  “ Do  a Good  Deed,”  illustrated  in  the 
picture  above.  Oswald  is  imbued  tvilh  the  same  Boy  Scout  idea  that  impelled 
Margaret  Sullavan  as  “ The  Good  Fairy”  to  stick  up  a philandering  beef  baron 
to  further  the  fortunes  of  a husband  who  was  all  a fake;  this,  by  way  of  doing 
a good  deed  a day.  Don’t  miss  out  on  this  “Ostcald.”  It  is  funniest  cartoon  yet. 


GORILLAS  RAMPANT 

“D  RING  'EM  BACK  A LIE,"  a 
Sam  Van  Ronkle  short  com- 
edy, featuring  Sterling  Holloway, 
was  placed  in  production  at  Univer- 
sal studios  this  week.  Phyllis  Fraser 
has  the  female  lead  and  Ben  Turpin 
has  the  third  spot  on  the  billing.  Al- 
fred Goulding  is  directing.  The  story 
was  written  by  Raymond  Gannon. 
Jerry  Ash  is  the  photographer. 

Universal  seems  to  have  become 
gorilla  conscious  these  days.  And  the 
gorillas  do  not  seem  to  take  so  well 
to  the  Universal  lot. 

One  gorilla  used  in  "Call  of  the 
Savage"  attacked  Dorothy  Short  and 
bit  her  severely.  Now  two  more  gor- 
illas are  being  used  in  "Bring  'Em 
Back  A Lie."  This  pair  took  a distinct 
dislike  to  each  other  the  first  day  of 
work  and  two  extra  trainers  had  to 
be  employed  to  keep  them  apart  af- 
ter several  battles  had  started  in 
their  first  hour  before  the  cameras. 


“THE  RAVEN ” STARTS 

AFTER  a six  months'  preparation, 
Edgar  Allan  Poe's  "The  Raven" 
was  placed  in  production  yesterday 
at  Universal  City.  Karloff,  who  has 
just  finished  "The  Bride  of  Franken- 
stein," a sequel  to  his  former  "mon- 
strous" success,  is  starred  with  Bela 
"Dracula"  Lugosi  in  the  present  thrill- 
er. His  leading  lady  will  be  Irene 
Ware,  who  played  Diana  in  "Night 
Life  of  the  Gods."  Others  already 
chosen  are  Lester  Matthews  and  Sam 
Hinds.  Lester  Matthews,  the  prom- 
ising young  English  leading  man 
whom  Universal  signed  to  a long- 
term contract,  and  who  has  virtually 
taken  Herbert  Marshall's  place  on 
the  stage  and  screen  of  Great  Brit- 
ain, has  just  finished  his  first  assign- 
ment under  his  Universal  contract. 
He  was  featured  in  the  Universal 
production,  "The  Unholy  Hour." 

Louis  Friedlander,  most  promising 
of  the  young  crop  of  directors  at 
Universal  City  is  the  director. 


Mar.  i6, 1935  Carl  L aemmle  Anniversary  Jubilee 


23 


"Imitation  of  Life” 

Could  Go  On  Forever  At  The 
Lafayette  Theatre,  Haverhill,  Mass. 


//IMITATION  OF  LIFE"  is  rolling 

I up  box-office  records  and  being 
held  over  and  re-booked  everywhere 
in  the  United  States.  This  is  the  first 
of  a number  of  such  engagements  in 
New  England  which  has  come  to  the 
attention  of  the  Universal  Weekly. 
William  Lavery  of  the  Lafayette 
Theatre  of  Haverhill  not  only  held 
the  picture  for  one  week  but  ran  up 
his  gross  to  a higher  figure  on  the 
second  week  than  the  first.  No  won- 
der he  is  holding  it  a third  week! 

He  was  also  rather  astonished  to 
have  an  editorial  printed  about  "Imi- 
tation of  Life"  in  the  Haverhill  Ga- 
zette. It  is  the  first  time  in  the  his- 
tory of  that  staid  and  dignified  pub- 
lication that  an  editorial  on  a moving 
picture  has  ever  been  published.  Un- 
doubtedly the  Haverhill  Gazette  was 
an  earnest  advocate  in  the  days  be- 
fore the  Civil  War  of  the  abolition  of 
slavery. 


Here  is  the  editorial. 

Announcements  and  revues  of  the 
motion  picture,  "Imitation  of  Life," 
that  have  been  attracting  Haverhill 
audiences  for  two  weeks,  do  not  fairly 
present  the  cast.  I have  before  me 
an  advertisement  of  the  picture  that 
has  the  name  of  Claudette  Colbert 
in  big  type  and  the  names  of  War- 
ren William  and  Rochelle  Hudson 
conspicuously  displayed;  but  no  other 
names.  That  is  a serious  error  of 
omission. 

Miss  Colbert,  a beautiful  and  tal- 
ented actress  gives  a competent  per- 
formance in  this  picture.  Mr.  Williams 
is  an  ingratiating  leading  man  and 
Miss  Hudson  a charming  ingenue.  If 
these  three,  however,  were  merely 
capable  troupers  and  not  the  po- 
ssessors of  names  that  mean  a lot  to 
cinema-goers,  the  picture  would  still 
be  outstanding  because  of  the  su- 
perb work  of  Louise  Beavers  and 
Fredi  Washington. 


NEWREELS  No.  334 


RUTH  REPORTS  FOR  NEW  JOB 

ST.  PETERSBURG,  FLA. — The  bambino  joins 
the  Boston  Braves  at  their  Spring  training 
camp  as  the  baseballers  warm  up  in  the 
first  of  the  season's  workouts. 

DEATH  ENDS  EMINENT  CAREER 
OF  OLIVER  WENDELL  HOLMES 

WASHINGTON,  D.  C. — The  great  jurist 
closes  a life  of  high  service  to  his  country- 
men, succumbing  to  bronchial  pneumonia 
at  the  age  of  ninety-four. 

CIVIL  WAR  DIVIDES  GREEKS 

REBELS  SEIZE  warships  and  clash  with  loyal 
troops  in  a revolt  against  the  Government. 
The  Army  is  mobilized  and  big  bombing 
'planes  pursue  the  insurgents. 

CENSORS  OKAY  BEACH  STYLES 

ATLANTIC  CITY,  N.  J. — Lacy  bathing  suits 
and  daring  designs  for  wear  on  the  sands 
pass  official  review  by  the  resort's  police 
force  which  decides  what  can  be  worn  and 
how  much  must  be. 

CARNERA  IN  STIFF  WORKOUT 

ORANGEBURG,  N.  Y. — The  Man  Mountain 
starts  strenuous  training  for  his  forthcoming 
bout  with  Impelletiere,  giving  his  sparring 
partners  and  the  punching  bag  a tough 
time. 

LATEST  "BEEF  TRUST"  INSURED 

CHICAGO,  ILL. Hefty  chorus  ladies 

working  in  a "Gay  'Nineties"  revue  take 
out  policies  protecting  them  from  loss  of 
the  curves  on  which  their  jobs  depend. 

CARNIVAL  GLEE  RULES  CITY 
IN  MARDI  GRAS  CELEBRATION 

NEW  ORLEANS,  LA. — Hugs  throngs  pack 
brilliantly  decorated  streets  in  riotous  wel- 
come to  the  chief  figures  of  the  traditional 
pre-Lenten  festival.  Fantastic  floats  add  to 
the  pageantry  of  a joyous  occasion. 

HUEY  LONG  VS.  GEN.  JOHNSON 

WASHINGTON,  D.  C.— The  "Kingfish"  has 
his  say  in  a vivid  newsreel  interview,  reply- 
ing to  remarks  made  about  him  by  the  for- 
mer chief  of  the  NRA. 

FIRST  CENTURY  IS  HARDEST 

KINGA,  U.S.S.R. Official  records  put 

an  ancient  farmer  in  the  Methuselah  class 
by  giving  his  age  as  152  years. 

SOVIETS  ENTER  DIONNE  RACE 

NALCHIK,  U.S.S.R. — A Russian  woman 
gives  birth  to  a quartette  of  healthy  babies, 
making  herself  runner-up  to  the  famous  Can- 
adian mother  of  five. 


LAFAYETTE  THEATRE 

HAVERHILL,  MASS. 

Frank  P.  Miller,  Mgr. 

March  9,  1935 

Mr.  William  P.  Kelly 
Universal  Pictures  Corp. 

Boston,  Mass. 

Dear  Mr.  Kelly 

For  the  first  time  in  the  history  of  this  city,  as  far  back  as  it  is 
possible  for  me  to  look,  a picture  holds  over  into  a third  week  on  its 
first  run.  "Imitation  of  Life"  has  positively  caused  a sensation  here  with 
everyone  who  has  seen  it  talking  about  it  and  those  who  haven't  waiting 
in  line  for  hours  for  a chance  to  see  it.  As  you  know  the  picture  grossed 
more  the  second  week  than  the  first  and  it  looks  as  if  next  week  will  top 
last. 

The  picture  is  certainly  the  greatest  popular  hit  in  years  and  Uni- 
versal is  to  be  congratulated  for  turning  out  a picture  as  perfect  as  any 
picture  is  likely  to  be. 

Kindest  personal  regards, 

(Signed)  WILLIAM  J.  LAVERY,  Mgr. 


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H OS 


Ifs  NeW^est  , SeridJ  Sejisaticm  !,i 
oJJi.^^ing'^i’czmjSa^ 

%Jan^o  Ktih  e 
agazine  seriaL 


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fl  1 

UNIVERSAL  WEEKLY 


THE  BIRTH  OF  AMBITION 


l\o  finer  tribute  can  be  paid  to  motion  pictures — 
they  have  broadened  the  horizons  and  vision  of  youth. 


This  is  the  caption  on  the  second 
of  the  series  of  institutional  good 
will  posters,  which  will  be  mailed  to 
all  theatres  in  the  United  States,  and 
distributed  in  Canada,  by  March  1st. 
The  poster  is  printed  in  a rich  ultra- 
marine  blue,  with  the  lettering  in 
deep  orange.  It  will  contrast  striking- 
ly with  the  first  of  the  M.  Leone 
Bracker  series,  printed  in  French  red. 

Do  not  fail  to  prominently  display 
these  posters  in  your  lobby.  Results 
may  not  be  immediate,  but  they  are 
designed  to  promote  good  will  and 
understanding  between  your  theatre 
and  your  public — and  every  theatre 


manager  worthy  of  the  name  is  in- 
terested in  building  good  will. 

Hundreds  of  letters  have  been  re- 
ceived by  the  Hays  Office  from  live 
managers  throughout  the  country, 
praising  both  the  first  of  the  artistic 
posters  and  particularly  the  idea  of 
doing  something  concrete  to  foster 
a spirit  of  friendliness  and  under- 
standing with  the  motion  picture  go- 
ing public. 

DO  YOUR  PART  TO  HELP  THIS 
ALONG  BY  PROMINENTLY  DIS- 
PLAYING ALL  OF  THE  POSTERS  AS 
THEY  ARE  RECEIVED  MONTHLY. 


1 Mar.  16,  1935 

The  Profits  From 
Universal  Pictures 
Enable  Stuart  To 
Reconstruct  His 
Twenty  Year  Old 
Pioneer  Theatre 

( Continued  from  Page  20) 

fibre  which  has  improved  the  sound 
one  hundred  percent.  Another  factor 
which  enters  into  the  sound  improve- 
ment is  the  raising  of  the  roof.  By 
doing  this,  Mr.  Stuart  was  enabled  to 
build  a balcony  and  to  secure  added 
space  for  the  booth  which  was  en- 
tirely re-built.  He  also  enlarged  and 
reconstructed  the  foyer,  making  it  a 
much  more  hospitable  and  entertain- 
ing looking  room,  and  he  put  an  en- 
tirely new  front  on  the  theatre.  This 
front  is  of  concrete  and  only  the 
flare  of  its  Gothic  shaped  archway 
is  shown  in  the  illustration  on  page 
twenty.  While  he  was  about  it,  Mr. 
Stuart  sloped  his  floor  and  added  a 
number  of  seats  to  the  main  floor, 
as  well  as  obtaining  a large  and  a 
comfortable  balcony. 

G.  P.  Stuart  has  been  a consistenf 
and  profitable  user  of  Universal  pic- 
tures, almost  from  the  time  he  open- 
ed the  Pioneer  Theatre.  Carl  Laem- 
mle  and  Universal  wish  him  continued 
and  even  greater  success  in  the  re- 
built house. 

+ + + 

Universal  City  20 
Years  Old 

( Continued  from  Page  16) 

Picture  News  correspondent)  'Francis 
Ford  staged  a battle  on  the  greens- 
ward surrounded  by  a natural  ampi- 
theatre  of  hills — the  very  location  in 
which  ’Damon  and  Pythias'  had  been 
photographed.'  A caravan  of  1,200 
automobiles  carried  the  guests  from 
this  scerse  to  the  back  ranch  where 
Henry  MacRae's  101  Bison  company 
staged  a spectacular  scene  for  "The 
Flood"  starring  Marie  Walcamp,  and 
thousands  gasped  as  a huge  reservoir 
high  in  the  hills  released  its  thousands 
of  gallons  of  water  and  this  wall  of 
water  came  toward  the  cameras  toss- 
ing Miss  Walcamp  and  her  support- 
ing players  around  in  the  foamy 
waves  while  excited  cameramen  re- 
corded their  scenes  and  the  crowd 
cheere  dhoarsely. 


UNIVE 
N E WS 

GRAHAM 
McN  AMEE 


MENTONE 

COMEDIES! 


MORE  STARS  THAN 


THERE  ARE  IN  A WHOLE 


VAUDEVILLE  SHOW! 


Tell  them  that  Olga  Baclanova,  the 
Russian  stage  star,  the  famous  Tic  Toe 
Girls,  Murray  Lane  and  his  Harmon- 
iacs,  the  Three  Dodge  Brothers  and 
Henry  Scott  are  in 

"TELEPHONE  BLUES!" 


Notify  all  the  Columbia  University 
alumni  in  your  city  that  the  Columbia 
Band  is  featured  in 

MEET  THE  PROFESSOR!" 


Brag  about  Robert  Halliday,  Evelyn 
Herbert,  Moran  & Casper,  4 Black 
Jacks,  Gracella  & Theodore,  Philip 
Ryden  and  the  12  Mentonettes  in 

"DESERT  HARMONY!" 


■ 


/ 


t 


ANDINS  a broadcast  of  the  radio 
■*  script  on  ''Imitation  of  Life"  on  the  local 
station,  proved  of  additional  value  to  the 
Capitol  Theatre's  campaign  in  Calgary, 
Canada,  when  the  Calgary  Albertan  played 
it  up  in  a box  on  page  three.  The  story 
mentioned  the  picture's  engagement  at  the 
theatre  and  listed  the  local  talent  playing 
in  the  sketch.  Story  ran  day  of  broadcast 
which  was  scheduled  for  the  night  beforo 
the  opening.  J.  Harry  Black,  J.  Add  Wilson 
and  Elmer  Fledderjohn,  who  handled  the 
campaign,  planted  the  broadcast  for  the 
popular  ten  to  ten-thirty  P.  M.  period. 
Watch  the  Exploitation  Section  for  details 
of  the  complete  campaign.  It's  a knock-outl 


TELEPHONE  CALL 

Room 

R«ma«kft 


"to 

u TVx 

***■  ro  e 

Message  taken  by-  » 's~  * 


Above  is  a reproduction  of  the  telephone 
message  slip  used  by  Rodney  Pantages,  man- 
ager, and  Shelby  Cole,  p,  a.,  for  the  Pan- 
tages Theatre,  Hollywood,  as  a current  plug 
in  their  "Good  Fairy"  campaign.  5,000  were 
distributed  in  hotels,  office  buildings,  etc. 
The  picture  was  given  a real  Hollywood 
premiere  at  $2.75  top,  with  a radio  hook- 
up, stars,  kleig  lights  and  all  the  other  fix- 
ings. They  turned  them  away  at  the  open- 
ing performance  and  held  the  picture  over. 
* * * 

Tying  up  with  the  local  schools  for  his 
"Great  Expectations"  campaign,  proved 
good  business  for  Roy  W.  Adams  of  the 
Mason  Theatre,  Mason,  Mich.  Junior  Class  of 
the  Mason  High-School  sponsored  the  en- 
gagement and  sold  tickets  on  a percentage 
basis.  Adams  sent  a soecial  letter  and  a 
copy  of  the  roto  herald  to  all  teachers 
within  a radius  of  ten  miles. 


Paging  Serial  Fans  — / 

Adventure  calling! 

Paging  serial  fans — young — old — boys — girls — men — wo- 
men— everybody — everywhere  . . . north — south — and  coast 
to  coast! 

Open  your  eyes — prick  up  your  ears — the  “CALL  OF 
THE  SAVAGE”  is  roaring  toward  your  screen. 


“CALL  OF  THE  SAVAGE”  is  Universal’s  newest  chapter 
play  thriller.  From  the  Argosy  Magazine  serial  “Jan  of 
the  Jungle.”  Here’s  a pinkey-nail  slant  on  the  story:  A 

scientific  expedition  heads  for  the  deep  jungles  to  track 
down  the  cause  of  a strange  fever.  One  of  the  doctors  dis- 
covers it  and  develops  a cure  formula. 

He  writes  half  the  formula  on  his 
baby  boy’s  wrist  and  half  on  a parch- 
ment. Disaster  overtakes  the  expedi- 
tion. Boy  survives  and  is  brought  up 
by  a chimpanzee.  Doctor  lost. 

A fortune  is  offered  for  the  formula.  Another  expedition  sets  out  to  trace  it. 
Father  is  found,  mind  now  gone.  Remembers  his  boy,  however  and  jungle  search 
begins.  Right  into  the  jaws  of  the  green  hell  our  story  leads,  into  terrific  fights  with 
strange  tribes,  battles  with  stalking  beasts  of  prey,  stampedes  of  wild  elephants, 

“CALL  OF  THE  J. ’!" 

SAVAGE”  is  a I weird  land  of  Mu,  mutiny  and  ship- 

darb  for  exploita • wreck  on  the  high  seas  . . . action 

tion.  A peek  at  . . . action  . . . action  all  the  way,  with 

the  illustrations  olle  hair-raising  thrill  after  another  in 

gives  you  the  key-  'JF  as  exciting  a yarn  as  ever  hit  your 

note  idea.  Jungle  ]*ais£  gf Fm  tsL  JlO  ' screen. 

stuff,  wild  ani- 
mals, cannibals,  tramp  schooners,  secret  charts,  scientific  apparatus  . , . grand 
stuff  for  lobby  motif.  The  kind  that  makes  our  thoughts  turn  to  wanderlust 
again.  In  other  words  . . . BOX-OFFICE!  That’s  the 
“CALL  OF  THE  SAVAGE” 


A swell  line  of  accessories  is  now  running  off  the  presses  to 
help  you  swing  this  serial  into  the  money  class.  Tip  off  your 
action  fans  that  “CALL  OF  THE  SAVAGE”  is  on  the  way. 
Put  in  your  order  now  for  your  copy  of  the  pressbook.  It 
will  be  ready  for  you  soon!  JOE  WEIL 


COMING!!! 
ROAD  SHOW 
CAMPAIGN  FOR 


"BRIDE  OF  FRANKENSTEIN " 


30: 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


Mar.  16,  1935 


SCHANBERGER  GIVES  "NIGHT  LIFE” 
PEPPY  CAMPAIGN  IN  BALTIMORE 


Lawrence  schanberger's  campaign 

on  "Night  Life  of  the  Gods"  for  Keith's 
Theatre,  Baltimore,  Md.  was  peppy,  smart 
and  complete. 

To  announce  his  opening  well  in  advance, 
he  put  on  a thorough  posting  campaign, 
which  included  thirty  24-sheets,  five  hundred 
snipes,  five  hundred  window  cards,  ones, 


threes,  and  sixes;  and  a house  to  house  dis- 
tribution of  roto  heralds. 

He  tied-up  with  Child's  restaurant  chain 
for  the  distribution  of  five  thousand  cards 
plugging  the  picture  and  the  restaurants. 

Sixteen  thousand  bookmarks  were  distrib- 
uted to  stenographers  in  office  buildings, 
through  circulating  libraries,  and  with  pur- 
chases made  in  Grant's  stores. 

The  local  distributor  of  Motion  Picture 
Magazine,  tying-up  with  the  Keith's  show- 
ing of  the  picture,  bannered  their  delivery 


trucks  (photo  above),  put  a sound  truck  on 
the  street,  also  bannered,  and  prepared 
two  hundred  I I x 28  cards  for  tacking  on 
poles.  The  angle  plugged  was  an  article 
on  Hollywood  Beauty,  seen  in  "Night  Life 
of  the  Gods." 

Bumper  strips  front  and  back  made  the 


cruising  ballyhoos.  The  photograph  here- 
with shows  a number  of  them  as  they  lined 
up  at  the  depot. 

Additional  highlights  of  the  campaign 
were,  a banner  stretched  across  the  street 
in  front  of  the  theatre,  elaborate  advance 
and  current  lobby  and  front  displays,  a gi- 
gantic electric  sign  above  the  marquee,  and 
a fifty  percent  boost  in  the  advertising 
budget.  Albert  Nathan,  Universal  exploiteer 
assisted. 


Airplane  Model  Contest 
Coes  Big  In  Harrisburg 

C PES  W.  SARGENT  in  Variety  tells  about 
™ the  airplane  model  contest  for  "Tailspin 
Tommy"  used  by  the  Victory  Theatre  that 
had  the  youngsters  of  Harrisburg,  Pa.  all 
worked  up.  It  was  plugged  weeks  in  ad- 
vance through  the  theatre's  Junior  Adven- 
ture Club  and  in  the  program.  More  than 
one  hundred  models  were  entered  and  the 
best  were  displayed  in  the  lobby.  To  create 
added  interest  one  thousand  buttons  were 
distributed  each  week  for  three  weeks. 


''Good  Fairy"  Usherette 
Distributes  Heralds  For 
Deitch  In  Jersey  City 

AS  a gag,  Robert  R.  Deitch,  Publicity 
Director,  Stanley  Theatre,  Jersey  City, 
N.  J.,  had  an  exact  replica  of  Margaret 
Sullavan's  usherette  contest  made  up  for 
one  of  his  usherettes,  who  distributed  her- 
alds in  the  lobby.  She  had  as  a background 
a display  that  showed  the  similarity.  The 
heralds  were  of  two  types,  accessory  rotos, 
and  a special  teaser,  plugging  the  "Good 
Fairy"  as  a must  see  picture.  Campaign  also 
included  posting  of  forty  24-sheets  and  one 
hundred  i-sheets. 


two  hundred  taxi  cabs  of  two  local  fleets 


NOVEL  'IMITATION"  AD 
WINS  PATCHEN  AWARD 
FOR  BEST  OF  THE  MONTH 

T HE  clever  ad,  featuring  endorsements 
of  "Imitation  of  Life,"  used  by  Manager 
E.  A.  Patchen,  Stuart  Theatre,  Lincoln,  Nebr., 
won  him  the  award  certificate  shown  at  the 
right  with  the  ad.  The  award  was  made  by 
the  Lincoln  Merchants  Association  for  the 
best  ad  of  the  month.  Patchen  managed  to 
obtain  the  endorsements  by  arranging  a 
preview  showing  of  the  picture  to  which  he 
invited  the  city's  foremost  ladies. 


T 


# 


(Bffr 


LINCOLN.  NEBRASKA 


Toward  for  better  ^Advertising 

Etna  Crrtifirs  that  (hr  Cntrp  ftubmittrb  bp 

EaAJpaichcn  for  frlie  Ciucoln  ^Theatre 

has  bftn  atojrbfb_£irst* in  Ifjr  JHcrchandi 

JDibibion  for  Ibr  month  of  ‘januuv\^.  19  35 

Citatibn  of  fflerit 

••  W. fkr  pnaraM  *i  tianla.  /Irhiiki  n».  // 

^ r- 


HAS  ANOTHER  CLEANER-UPPER  IN 

"DO  A GOOD  DEED"! 


32 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


Mar.  16,  1935 


Oklahoma's  "GOOD  FAIRY"  Ads 


Group  of  smart  ads  used  by  Dist.  Manager,  Geo.  H eager,  and  Ray  Thomas,  Manager,  W arner  Theatre,  Oklahoma  City,  for  “THE 
GOOD  FAIRY”  campaign.  At  left  is  a swell  three  column  x 8^"  ad.  Note  the  unusual  angle  of  appeal  used  in  the  copy  of 
the  ads  at  the  right.  Both  are  of  tivo  column  width  by  ten  inches.  The  ad  campaign  was  backed  up  by  splendid  publicity.  The 
critics  gave  the  picture  long  write  ups  comparing  the  screen  play  with  the  stage  production. 


"SAVAGE"  FLASH  ACCESSORIES 


COLOR,  PEP  AND 
ACTION  DOMINATE 
HAT  AND  HANGER 

OC  ALL  OF  THE  SAVAGE,"  Universal’s  new  serial, 
^ featuring  Noah  Beery,  Jr.,  the  daring  adventur- 
er of  "Tailspin  Tommy"  has  a real  smash  line  acces- 
sories to  back  it  up.  In  addition  to  the  advance  and 
chapter  posters,  chock  full  of  color  and  action,  circus 
herald,  lobbies,  etc.,  there  is  an  over-sized  window 
card,  the  two  piece  die-cut  hanger  shown  at  the  left, 
and  the  three  color,  die-cut  mask  illustrated  at  the 
right.  Great  aids  in  any  showman's  campaign.  Use 
the  hanger  beneath  your  marquee,  in  the  lobby,  in 
store  windows,  and  in  strategic  spots  around  town. 
Use  the  masks  to  get  a crowd  out  for  the  parade  on 
opening  day  by  offering  them  to  the  first  two  or  three 
hundred  on  hand.  The  kids  will  keep  them  for  weeks, 
carrying  your  ad  around  the  town. 


Ask  your  local  exchange  to  send  a “ Call  of  the  Savage  99 pressbook 


H E N R 

featured  with  i 

WARNER  OLAND 

and  with 

VALERIE  HOBSON 

in 


WEREWOLF 
OF  LONDON 


TO  AIL  HYSTERICAL  WOMEK 

Shut  your  eyes/ 

Warning!..  . If  your  nerves  cannot 
withstand  the  most  terrifying  scene 
ever  filmed,  we  urge  you  to  shut  your 
eyes  when  you  hear  these  words  in 

WEREWOLF 

OF  lONDON 

“Wait  a minute  — I’ve  got  to  see 
what's  happening." 

And  NOT  to  open  them  again  until  you  hear  the  following 
words  several  minutes  later: 

“What  are  you  doing  up 
so  late? 

We  will  not  be  responsible  for  fainting  spells  or  shocks 
of  any  kind! 


THE  MANAGENENT 


Reproduced  from  the  Ad  Campaign 
in  the  “ Werewolf  of  London ” Pressbook 


2 - - = UNIVERSAL  WEEKLY  =Apr.  20,  1935 

SCARE  'EM  STIFI 

No.  815  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

There  is  only  one  proper  way  to  exploit  a shocker  pic- 
ture — and  that  is  to  handle  it  frankly  and  let  it  shock! 

When  we  produced  "Werewolf  of  London/'  we  gave  it 
all  the  shock  and  goose  pimples  we  could  jam  into  it. 

Human  nature  is  still  the  same  as  it  has  been  for  a 
thousand  years.  We  love  the  thing  that  shocks  us  or  sends 
a chill  down  the  spine. 

We  fear  it.  We  dread  it.  But  we  love  it.  We  will 
always  pay  money  to  get  it. 

So,  for  the  love  of  heaven,  do  not  soft-pedal  in  your 
advertising  on  "Werewolf  of  London." 

Co  the  very  limit  — even  to  the  point  of  telling  your 
patrons  not  to  let  the  kids  see  it  at  night. 

It  is  a blood-curdling  thing. 

It  will  give  the  unholy  shivers  to  even  the  hardest  boiled 
movie  egg. 

It  is  as  gruesome  as  "Dracula"  — as  startling  as  "Frank- 
eristein"  — as  much  of  a soul-shocker  as  we  know  how  to 


make. 


aul  ^,neS 


Av\u>cV; 


St^AKt 


walk 


eh 


Ujh 


OIL 


di 


tected 


0tl0is 


VON 


10 


UNIVERSAL  WEEKLY 


Apr.  20,  1935 


IIIIIVERSM 
UHL  Y 


A Magazine  for 
Motion  Picture  Exhibitor! 
Paul  Gulick,  Editor 
Published  Weekly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 

APRIL  20,  1935 
fol  36  No.  19 


UNIVERSAL  BUYS 
“TIME  OUT  OF  MIND ” 

UNIVERSAL  will  today  complete 
the  purchase  of  the  current  best 
seller,  "Time  Out  of  Mind."  This 
Rachael  Fields  story  of  Maine  ship- 
building communities  and  their 
people  is  planned  as  one  of  Margaret 
Sullavan's  pictures  for  next  season. 
It  is  also  planned  to  cast  Frank  Law- 
ton,  who  is  now  appearing  in  a play 
in  England,  and  Jane  Wyatt  who  is 
now  appearing  in  "The  Bishop  Misbe- 
haves," in  support  of  Margaret  Sul- 
lavan  in  "Time  Out  of  Mind." 

+ + + 

BABY  JANE  IN 

“ALIAS  MARY  DOW ” 

SALLY  EILERS'  first  picture  for 
Universal,  "Alias  Mary  Dow," 
was  finished  yesterday  under  the  di- 
rection of  Kurt  Neumann.  The  last 
scenes  shot  will  be  the  first  scenes  in 
the  picture,  which  is  taken  from  a 
novel  by  Forrest  Halsey  and  William 
A.  Johnston.  These  scenes  required 
the  kidnapping  of  Sally  Eilers  when 
she  was  a child.  Baby  Jane  was  called 
upon  to  impersonate  Sally  Eilers  as 
a baby. 

+ + + 

“Lady  Tubbs ” Cast  Grows 

ALAN  CROSLAND  is  rapidly  as- 
sembling a cast  for  the  Homer 
Croy  novel,  "Lady  Tubbs."  Alice 
Brady  will  have  the  title  role.  Yester- 
day, Douglass  Montgomery  and  June 
Clayworth  were  named  for  import- 
ant parts. 

Miss  Clayworth  is  in  New  York  for 
Easter  at  the  present  time.  She  will 
fly  to  Universal  City  next  week. 


Buck  Jones  Starts 

His  Lead-off  Serial 
“The  Roaring  West” 

BUCK  JONES  started  yesterday  on 
"The  Roaring  West,"  Universal's 
leadoff  serial  for  next  season.  As  his 
leading  lady  he  will  have  Muriel 
Evans,  and  a cast  which  includes  Eoli 
Galli,  sister  of  Gamberelli,  William 
Desmond,  Walter  Miller,  Frank  Mc- 
Glynn  and  Harland  Knight.  The  pic- 
ture will  be  directed  by  Ray  Taylor. 
Jones  has  just  completed  "Border 
Brigands,"  his  fifth  Western  feature 
for  Universal.  "The  Roaring  West" 
will  be  completed  in  time  for  Buck 
Jones  to  come  to  New  York  to  ful- 
fill a radio  engagement. 

The  four  serials  for  next  season  are 
the  most  important  Universal  ever 
announced.  In  addition  to  "The  Roar- 
ing West"  they  include  "The  Adven- 
tures of  Frank  Merriwell"  by  the  fa- 
mous Gilbert  Patten,  whose  pen 
name  was  Bert  L.  Standish,  "Flash 
Gordon"  widely  read  newspaper  strip 
by  Alexander  Raymond,  and  "The 
New  Exploits  of  Tailspin  Tommy,"  a 
sequel  to  a former  very  successful 
airplane  serial. 

This  comprises  the  twenty-third 
season  of  uninterrupted  serials  from 
Universal. 

+ + + 

What  Noah  Beery , Jr. 
Wanted  to  Do  in  3 Days 

NOAH  BEERY,  Jr.,  star  of  Univer- 
sal serial,  "Call  of  the  Savage," 
arrived  in  New  York  Tuesday  by  air 
to  join  his  father.  The  two  sailed  on 
the  Berengaria  on  Friday  for  England, 
where  the  father  will  appear  in  a 
British  picture.  The  son,  however,  will 
return  after  a week  in  England,  his 
first  trip  aboard,  to  arrive  at  the  stu- 
dio on  May  21st. 

Noah  Beery,  Jr.  will  be  featured  in 
one  and  possibly  two  of  Universal's 
serials  for  next  year,  and  there  is  a 
strong  possibility  of  his  playing  the 
scout,  Kit  Carson,  in  "Sutter's  Gold," 
which  Howard  Hawks  will  place  in 
production  some  time  in  July  at  Uni- 
versal City. 

Noah  Beery,  Jr.,  had  a list  of  things 
which  he  wanted  to  do  in  New  York 
before  he  sails.  First,  he  wanted  to 
see  an  episode  of  "Call  of  the  Sav- 
age," in  which  he  starred.  He  was  so 
( Continued  on  Page  31) 


c&he  ^Preview  Tarade  of 
UNIVERSAL  PICTURES 


HENRY  HULL  as  “The  Werewolf ’ . . . 

. . will  give  the  world  the  willies  . . . 


Can  YOU- 
less  mysteries: 


-solve  these  name- 


f' Vr  Do  werewolves  really  exist? 

Are  they  human  or  beast?  Or  neither? 
Or  a combination  of  the  most  satanic 
qualities  of  each? 


XX  What  is 
the  maripliasa  — this 
flower  that  shrieks  as 
it  dies,  this  unholy 
blossom  that  blooms 
by  the  weird  rays  of  a 
dead  planet  in  the 
Forbidden  Valley  of 
Tibet,  which  saves  a 
man  from  a fate  so 
fearful  that  it  defies  description? 


WARNER  OLAND 


, v „ The  clutch  of  lycanthropy! 

What  is  this  strange  curse  that  physicians 
cannot  fight?  What  is  its  secret  and  in- 
conceivable cure  which  sends  men  to  the 
ends  of  the  world  to  brave  a thousand 


l .1  O 


MX  Henry  Hull  as  “Werewolf 
of  London”  will  give  the  world  the  wil- 
lies! There  is  so  much  that  is  shivery  and 
shuddery,  strange  and  inconceivable,  in 
this  queer  transformation  that  overtakes 
a man — that  turns  him,  before  your 
startled  eyes,  into  a stalking  being  that 
dedicates  the  moonlit  hours  to  death! 


_ _ . „ „ More  fearsome  than  “Drac- 
ula,”  more  awesome  than  ‘ The  Invisible 
Man,”  “THE  WEREWOLF  OF  LON- 
DON” will  live  long  in  the  nightmares 
of  delighted  audiences!  Warner  Oland 
plays  an  important  part,  Valerie  Hobson 
gives  vent  to  unearthly  screams,  an  ac- 
complished cast  catches  the  mood,  sus- 
tains the  excitement,  and  delivers  the 
goods.  — Jacthal 


Apr.  20,  1935 


UNIVERSAL  WEEKLY 


11 


CAST  RELAXES 


Valerie  Hobson 
takes  time  off  to 
do  a little  riding  £ 

over  the  Califor- 
nia hills. 


This  group  includes  Henry 
Hull  in  his  makeup  for 
“IV  ercwolf  of  London .” 
Valerie  Hobson,  the  leading 
lady,  and  Lester  Matthews. 

W arner  Oland , sotn- 
^ ber  and  sinister  fig- 

ure of  the  Charlie 
Chan  features. 


Werewolf 


OFFSTAGE  IT’S  ALL  IIS  FUIS 


In  “Werewolf  of  London,”  this  dog  gets  very 
much  upset  at  Henry  Hull's  wolfish  tendencies , 
but  he  seems  all  right  in  this  picture. 


Robert  Gordon  Hobson,  Valerie  Hobson’s 
father,  a retired  British  naval  officer,  is  in  Cal- 
ifornia enjoying  his  daughter’s  success  in  films. 


UNIVERSAL  WEEKLY 


Apr.  20,  1935 


Compared  to  "Were>/ 

"Dracula"  ws 


Warner  Oland  in  desperation,  battles 
vainly  against  the  terror  he  sees  in 
Henry  Hull’s  eyes. 


By  EDWARD  EUSTACE 


A VAMPIRE  is  always  a gentleman 
except  when  it  is  a lady,  but  a 
werewolf  is  a brute.  The  vampire 
bleeds  his  or  her  victims  with  the 
neatness  of  a surgeon  or  a black- 
mailer, but  a werewolf  is  inclined  to 
leave  things  a shambles.  The  bite  of 
the  vampire  does  not  mean  instant 
death,  or  necessarily  death  at  all.  The 
bite  of  the  werewolf  kills  at  once  or 
infects  with  lycanthrophobia,  the  con- 
tagious werewolf  disease,  eventually 
fatal.  However,  there  is  one  conso- 
lation. You  do  not  have  to  go  to  any 
special  trouble  to  kill  a werewolf, 
such  as  driving  a stake  through  his 
heart.  The  ordinary  rifle  or  revolver 
bullet  does  the  trick  very  nicely. 

All  these  points  of  difference  be- 
tween the  vampire  and  werewolf  will 
be  moot  subjects  when  "Werewolf  of 
London,"  Universal's  latest  and  reput- 
edly best  thriller  comes  to  town.  It 
will  unquestionably  cause  discussion 
about  "Dracula,"  the  first  of  all 
shudder  films,  also,  a product  of  the 
same  Universal  studio.  Henry  Hull's 
portrayal  of  the  werewolf,  a man  who 
periodically  is  afflicted  with  wolf 
madness,  will  be  compared  with  Bela 
Lugosi  as  the  vampire  Count  Dracula. 
However,  according,  to  advance 


reports  emanating  from  the  Universal 
the  sinister  Count  Dracula  will  be  con- 
sidered a mere  sissy  when  Hull's  were- 
wolf takes  the  screen.  The  makeup  of 
the  noted  stage  actor  is  said  to  be  a 
more  appalling  affair  than  the  one 
which  Karloff  wore  as  the  Franken- 
stein monster.  It  took  six  hours  daily 
to  put  on,  and  two  hours  to  remove. 
Fangs,  two  inches  long,  which  are  fit- 
ted into  the  lower  jaw,  and  an  entire 
false  forehead  are  a few  simple  de- 
tails of  this  involved  makeup. 

While  unearthly  creatures  are  by 
no  means  strangers  to  the  cinema 
ever  since  "Dracula"  started  tho  fa- 


“Please  don’t  let  this  happen 
to  me  again  tonight!” 


“ She’s  my  wife  and  I love  her.  She 
shall  not  go,”  declares  Dr.  Glendon 
to  Paul  Ames. 


“/t  was  the  only  way,”  sobbed  the  de- 
spairing wife  as  she  gazed,  horror- 
stricken,  at  the  embattled  scene. 


shion  back  in  1931,  this  is  the  first 
screen  appearance  for  the  werewolf. 
Strange  as  it  may  seem  and  believe 
it  or  not,  there  is  evidence  for  his  ex- 
istence in  real  life  too.  Just  as  the  folk 
lore  of  all  countries  have  stories  of 
vampires,  so  have  they  of  werewolves. 
Science  now  recognizes  both  as  path- 
ological cases. 

According  to  Montague  Summers 
who  has  written  learned  books  on 
both  subjects,  "werewolf"  means 
"man-wolf,"  a man  who  thinks  he  is  a 


Apr.  20,  1935 


UNIVERSAL  WEEKLY 


13 


>lf  of  London'' 
Just  a Sissy 


Warner  Oland,  famous  for  his 
Charlie  Chan  roles , lends  his  tal- 
ents and  prestige  to  “Werewolf 
of  London.” 


The  two  men  who  might  have  pro- 
duced an  epidemic  of  werewolf ery  in 
London,  battle  each  other. 


wolf  and  acts  like  a wolf  as  Hull  does 
in  the  film.  Like  the  vampire  the  were- 
wolf feels  the  urge  to  do  his  deadly 
work  at  night,  when  the  moon  is  full. 

With  the  werewolf  there  is  said  to 
be  a change  in  appearance,  more  or 
less  marked  when  the  victim  feels  the 
wolf  possession  coming  on.  This  hap- 
pens in  the  case  of  Dr.  Glendon,  the 
character  played  by  Hull,  who  shows 
many  of  the  characteristics  of  a wolf 
when  the  moon  is  full. 

Once  a vampire  always 
a vampire;  there  is  no  known 
cure  for  the  disease.  Were- 
wolves are  more  fortunate, 
but  not  much  more.  There  is 
thought  to  be  a cure  for  the 
man  wolf  seizure.  It  is  called 
the  mariphasa  lumina  lupina. 

This  is  a flower  which  like  the 
century  plant  blooms  only  by 
moonlight  and  is  found  in 
Tibet.  Dr.  Glendon,  plant 
scientist  is  searching  for  this 
flower  to  study  it  when  he 
becomes  infected  with  lycan- 
throphobia  from  Warner 
Oland  who  has  the  part  of 
an  Oriental  scientist,  Dr. 

Yogami,  also  a sufferer. 


14: 


UNIVERSAL  WEEKLY 


Apr.  20,  1935 


Valerie  Hobson  and  Lester  Matthews,  the  ro- 
mantic leads  in  “ Werewolf  of  London.” 


Henry  Hull  and  J.M. 
Kerrigan  endeavor- 
ing to  make  a wolf 
flower  bloom  by  arti- 
ficial moonlight. 


Henry  Hull  in  one  of 
the  most  powerful 
and  ingenious  char- 
acterizations of  the 
entire  screen  year, 
“ Werewolf  of  Lon- 
don.” 


Apr.  20,  1935 


UNIVERSAL  WEEKLY 


15 


For  lack  of  an  antidote,  Henry  Hull  becomes 
a werewolf  in  his  own  laboratory. 


Lester  Matthews  and  Henry  Hull  in  a fero- 
cious battle  in  one  of  the  scenes  from 
“ Werewolf  of  London .” 


CRATCH  a myth  and  find  a sci- 
entific truth.  More  and  more 
science  tends  to  corroborate  the  old 
chimney-corner  tales  which  until  re- 
cent years  were  disbelieved  by  edu- 
cated people.  This  was  true  of  the 
vampire,  long  considered  a mere 
folk-story  invention  of  Central 
Europe  but  now  recognized  as  a 
definite  case  in  psycho-pathology. 
The  same  is  true  of  the  werewolf, 
the  legendary  monster  which  Hen- 
ry Hull  interprets  in  Universal's 
film,  "Werewolf  of  London." 

What  is  a werewolf?  Some  of 
the  greatest  writers  in  history  in- 
cluding De  Maupassant  have  writ- 
ten stories  about  this  creature. 
When  Universal  decided  to  risk 
putting  Robert  Harris'  daring 
story  about  the  werewolf  on  the 
screen, Stanley  Bergerman  assigned 
John  Colton,  noted  author  of  the 
play  "Rain"  to  do  the  screen  ad- 
aptation. In  making  his  prepara- 
tion to  do  the  script  Colton  spent 


a month  in  public  and  private  libra- 
ries in  research  on  the  subject.  He 
conferred  with  the  psychiatrists  and 
physiologists  attached  to  Universal 
City's  medical  staff  of  specialists  in 
order  to  build  the  screen  character 
of  Henry  Hull  for  the  werewolf  part 


Another  scene  in  the  terrific  battle  be- 
tween Lester  Matthews  and  Henry  Hull 
in  “W'erewolf  of  London .” 


according  to  latest  scientific  tenets. 
He  studied  the  hundreds  of  paintings 
by  Goya  and  other  masters  on  this 
mysterious  subject  before  putting  a 
line  of  dialogue  or  description  on 
paper. 

He  found  that  werewolf  means, 
"man-wolf;"  a human  being  who 
has  the  power  to  turn  himself  into 
a wolf  or  who  is  turned  into  a wolf. 
In  the  Middle  Ages  and  in  the  still 
more  distant  past,  people  believed 
that  the  changing  into  a wolf  was 
accomplished  by  magic  spells.  Mo- 
dern scientists  hold  that  this 
change  may  be  a very  real  and 
terrible  psychopathic  one  called 
lycanthrophobia,  acquired  from 
the  bite  of  a mad  wolf  which 
causes  men  to  think  they  are 
wolves  and  act  like  wolves,  prey- 
ing murderously  on  mankind  in 
their  blood  lust,  when  the  periodic 
seizures  accur. 

In  some  cases  the  change  from 
man  to  wolf  has  no  outward  man 
( Continued  on  Page  31) 


LONDON 


CARL  laemmle  presents 

A UNIVERSAL  PICTURE 

ENRY  HULL*  WARNER  OLAND 
VALERIE  HOBSON 

32  SKTSS 


o 


j # - 

hv  *3 

K S 

eVery  iter*1 


1 

l/) 

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f 

o 

wo 

trt 

ro 

ro 

— * 

u 

a 

lA 

c 

-o 

</> 

ADS  THAT  SHRIEK  ITS 


I I 


IT  DARES 
WITHS1 

You  may  think  you  can 
“take  it”— but  wait  until 
you  see  this  supreme  hair- 
raiser  of  them  all!  Every 
minute  an  eternity  _ of 
nerve -shattering  excite- 
ment and  suspense! 


Corl  laemmle  presents  A Universal  Picture 
with 

henry  hull 

WARNER  OLAND 
VALERIE  HOBSON 

LESTER  MATTHEWS  • SPRING  BYINGTON 
CLARK  WILLIAMS  • LAWRENCE  GRANT 

Directed  by  Stuart  Walker 
Produced  by  STANLEY  BERGERMAN 


LONDON 


HRILLS  TO  THE  WORLD! 


WARNER  OLAHD 
VALERIE  HOBfON 

Directed  by  Stuart  Walkar 
Produced  by  Stonlay  Bergermon 


1C 


WAS  THE  NAN 


Was  he  the 


WEREWOLF! 

OF  LONDON 


HENRY  HULL 
WARNER  OLAND 
VALERIE  HOBtON 

IISTII  MATTHIWt  SrtING  ITINCTON 
CUH  WI1II1M1  HWIINCI  CIANT 


VESTERD4j 

w Jr  might 


|U, 

begge<l  f0j 

$fas  be  th 
^erewolf , 
fifdiniliions 


oland 


LONDON 


«H»y  hula.”;— 


MEN  BV  DAY... 
WOLVES  BV  NIGHT 

■ attacking  those  they 
[ loved  because  of  a 
■Q  moonlight 
!>jS  curse! 

a 


HENRY  HULL 
WARNER  OLAND 
VALERIE  HOBfON 

Diractarf  by  Stuart  Walfeat 
Produced  by  Stonlay  Bargeman 


I H 


I Picture 


WITH  HER 
OWN  EVES 

she  saw  the  man 
who  loved  her 
slowly  trans- 
formed  — into  a 
Werewolf! 

A Univers 

HENRY  HULL  ♦ WARNER 
VALERIE  HOBSON 

Directed  by  Stuart  Walker 
Produced  by  STANLEY  &ERGERMAN 


k 


ADS  THAT  SHOUT  "YOU 


loemmle 
tsenlt 
ivers  ol 
cture 


I D 


ME  THERE 
WIREWOIJES^ 

[WEREWOLF] 


A person  changed  into 
a wolf,  or  able  to  be- 
come a wolf  for  the 
practice  of  canmbali&ra! 


with 

HENRY  HULL 
WARHER  OLAND 
VALERIE  HOBSOH 

Directed  by  Stuart  Walker 
Produced  by  Stanley  tergermon 
A Universal  Picture 


I F 


BEFORE  HER  VERV 
EVES  -THE  NAM 
SHE  LOVED 

was  turning  into 
a savage  wolf! 


StUEOH'JMce^ 

•SiSrSi 


...  as  slowly 
some  mysteri- 
o u s power 
changed  the 
man  she  mar- 
ried into  a 
Werewolf! 


3 

TTZ7TT3 

OF 

LONDON 

Carl  laemmle  presents  A Universal  Picture 
with 

HENRY  HULL 
WARNER  OLAND 
VALERIE  HOBSON 

LESTER  MATTHEWS  • SPRING  BYINGTON 
CLARK  WIUIAMS  • LAWRENCE  GRANT 

Directed  by  Stuart  Walkei 
Produced  by  STANLEY  BERGERMA 


ViUST  COME  AND  SEE  IT!" 


* U„iv«f»ol  Picture  '«»>• 

henry  huu 

WARMER  OLAHD 
VALERIE  HOBIOH 

LESTER  MATTHEWS 
SPRING  RYINGTON 
ClARK  WIUIAMS 
lAWRTNCT  GRANT 

Directed  by  Siuorl  WoUer 
p.oducd  by  Stonley 


Even  those  he 
loved  were  not 
safe  from  the  beast - 
\ ly  claws  and  fangs 
' .at  grew  upon 
..t/n,  from  the 
mystic  curse  tl 
possessed  him! 


DOOMED  TO 
A LIFE  OF 
UNSPEAKABII 
HORROR] 

Part  wolf, 
part  man, 
fearing 
himself 
and  wanted 
by  no  one ! 


Carl  Loemmle  presents 
A Universal  Picture  with 

HENRY  HULL 
WARNER  OLAHD 
VALERIE  HOBSON 

Directed  by  Stuart  Walker 
Produced  by  Stanley  lergermon 


CAN 

TAKE  IT? 

&ker£fWS 

thrillers; 

~v®ry  minute  an 
eternuy  of  hoir-rafs? 

suspense  !...Xrv 

this  on  your  nerved 
^you  can;  nerves- 

Car 

hembv  y- 

henry  hull  ♦ Warner 

VALERIE  HOBJON 

Director!  u..  <•. 


Pr-,0'"'1"'1  b> 

"dwd  by  STANtgy  BERGERMAN 


■WH 

LONDON 


Corl  loemmle  presents 
A Universal  Picture  with 

-T7HENRY  HULL 
WARNER  OLAHD 
VALERIE  HOBSON 

->A-^8lro«Ud  by.  Stuart  Walter  . J 
Produced  by  Stanley  •ergerman 


Cat\Laemm'^| 


o UnW«] 


esenli 


ssKSs- 


stANlE'» 


OF  LONDON 


Carl  Loemmle  presents  a Universal  Picture  with 

HENRY  HULL  ♦ WARNER  OLAND 
VALERIE  HOBSON 

Produced  by  STANLEY  BERGERMAN 


FLASH  POSTERS!  SHOCK 


CARL  lAfcMMLE 


S55Ki8?aM 

as-»  wcsiss  a 

stamuev  JW 

. <1 


.^^^uW,LUams 


Av«encs  grant  by,nCTon 

a//.  . CTlftn 


km 

$3Mk~ •/',i  ^ 

' , _,  w$ 

POSTERS!  CASH  POSTERS! 


SHOWMANSHIP! 


Universal 
Scores  Again 


Here’s  a shocker  picture  vastly  different 
from  any  you  ever  have  seen.  The  company 
that  gave  you  “DRACULA,”  “INVISIBLE 
MAN”  and'  “THE  BRIDE  OF  FRANKEN- 
STEIN” now  flashes  before  your  eyes  another 
weird,  shivery  thriller  with 
make-up  bourn 
You  see  befor 


your 

a masterpiece  of 
id  to  set  the  country  talking. 

■e  you — but  hardly  dare  believe — a 
mation  take  place — a man  changes 
into  a werewolf!  An  amazing  trick  of  the  camera 
more  magical  even  than  that  used  in  “THE  INVIS- 
IBLE MAN.” 

Two  scientists  fight  to  procure  the  mariphasa  flower — 
the  only  antidote  for  the  mysterious  werewolf s bite. 

One  captures  it.  The  other  tracks  him  to  London  and 
steals  the  flower.  There  follows  a series  of  mysterious 
murders.  Terror  stalks  through  the  city.  Scotland  Yard 
is  baffled. 

Our  beautiful  young  heroine  is  about  to  fall  victim  to  the 
horrible  werewolf  when  a bullet  kills  the  monster.  As  it  dies, 
there  is  another  indescribable  transmutation — it  turns  into  a 
human  again — into  HER  HUSBAND! 

Here  is  one  of  the  sock  dramatic  moments  of  the  screen 
— something  that  will  send  the  people  out  talking  ex- 
citedly! “WEREWOLF  OF  LONDON”  should  be  sold 
as  a shocker  and  as  a dramatic  sensation 
because  its  plot  IS  really  sensational! 

JOE  W EIL  n , 


Apr.  20,  1935  - -UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION=  07 

AMMUNITION  FOR  YOUR  CAMPAIGN! 


MANY  STUNTS  POSSIBLE 
WITH  "Werewolf'  FLOWER 

THE  "mariphasa"  flower,  a weird  phos- 
phorescent plant  that  blooms  only  under 
the  rays  of  the  moon,  plays  an  important 
part  in  "WEREWOLF  OF  LONDON."  Ac- 
cording to  the  story,  this  rare  flower  is  the 
only  thing  that  can  protect  a person  from 
the  terrible  fate  which  follows  the  bite  of 
a werewolf. 

Here  are  stunts  you  can  use  to  dramatize 
this  angle: 


Lobby  Exhibit 

Secure  from  your  local  florist  some  un- 
usual flower — an  odd  fern  or  cactus  plant 
will  do  the  trick — and  have  your  sign  painter 
touch  up  this  plant  with  various  colored 
paints  to  make  it  more  unusual.  Exhibit  it 
under  glass  on  a velvet-covered  stand.  Call 
attention  to  the  display  with  special  sign 
as  shown  above  and  a giant  magnifying 
glass,  which  can  be  faked  by  utilizing  a 
hoop  covered  with  cellophane,  and  a jumbo 
wooden  handle.  Use  a green  baby  spot  to 
attract  attention. 

Hand  Out  "Mariphasa" 

Secure  from  your  florist  a quantity  of 
ferns  which  are  unusual  looking  and  spray 
them  with  vari-colored  paints  to  get  an  odd 
effect.  Distribute  individual  sprigs  with  tags 
attached  . . . This  is  the  "mariphasa"  flower 
from  the  Forbidden  Valley  where  death 
strikes  all  who  dare  enter  . . . where  un- 
known forces  threaten  . . . where  only  Dr. 
Glendon  escaped  with  this  rare  specimen 
which  can  protect  a human  from  a horrible 
fate  ...  see  "WEREWOLF  OF  LONDON." 

Window  Tie-Up  With  Florist 

Your  local  florist  can  attract  attention  to 
its  window  by  using  a display  similar  to  the 
lobby  display,  surrounding  it  with  other  un- 
usual tropical  plants  which  he  may  have  in 
stock. 


DISPLAY  LINES 

Do  Werewolves  Really  Exist?  At  Night,  Do  Creatures  Prowl  That  Are  Neither  Human  Nor 


Beast  But  With  The  Satanic  Characteristics  of 
If  You  Think  That  a Thousand  Year-Old  Legend 

* * 

Murder  in  the  Moonlight!  Death  By  An 
Unseen  Hand!  Terror  Stalking  Through 
the  Land,  Striking  the  Loving  and  Loved! 

* * 

The  Werewolf  Strikes  When  the  Moon  Is  Full, 
Next  Victim! 

* * 

Look  For  the  Marks  of  the  Werewolf!  Look 
Gashes  Left  by  the  Tell-Tale  Claws  When  the 

* * 

Strange  Murders  By  An  Unseen  Hand! 

Police  Helpless!  Scotland  Yard  Baffled! 

Wild,  Weird,  Shivery,  Shuddery  Thrills! 

* * 

Mariphasa — The  Flower  That  Shrieks  As  It  Dies 
Strikes — Where  No  Man  Dares  to  Tread — Yet 
Bloom  Which  Would  Save  Him  From  A Fate  c 


Both?  See  "The  Werewolf  of  London" — 
Dies! 

* 

By  Day  A Man — By  Night  A Beast! 
Waking  Hours  Sacrificed  to  Science — 
Wicked  Hours  Dedicated  to  Death! 

* 

And  A Shuddering  World  Waits  For  the 

* 

for  the  Signs  of  the  Fangs!  Look  for  the 
Werewolf  Prowls! 

* 

Murders!  Always  Preceded  by  a Weird 
Inhuman  Howl — the  Baying  of  a Super- 
Wolf!  What  Was  This  "Thing"  Which 
Terrorized  an  Entire  City! 

* 

! From  the  Forbidden  Valley  Where  Death 
Which  Dr.  Glendon  Invaded  for  the  Moon 
if  Unearthly  Terror! 


OPEN  AT  MIDNIGHT 

PROMPTLY  at  midnight,  on  the  night 
prior  to  your  regular  opening,  screen 
this  picture  for  a selected  group.  Invite 
doctors,  surgeons,  scientists,  explorers,  and 
others  who  will  give  it  prestige. 

Stage  a special  prologue  to  the  main  title 
during  which  you  darken  the  entire  house. 
Pick  up  a stuffed  figure  of  a wolf,  or  a live 
oolice  dog  at  one  side  of  the  stage,  using  a 
green  spot.  Permit  the  animal  to  be  pulled 
across  the  length  of  the  stage,  while  some- 
one gives  vent  to  an  unearthly  howl,  and 
then  up  with  the  lights  and  start  the  picture. 


TRICK  SCRIM  FLASH 

P ROM  the  posters  available,  prepare  a 
1 cut-out,  one  half  of  which  (the  left  side) 
will  be  a man,  the  other  half  (the  right  side) 
will  be  a wolf.  Place  this  behind  the  screen, 
with  a board  to  separate  the  lights  which 
go  behind  the  transparency.  Alternately  il- 
luminate the  left  side,  and  then  the  right. 
Captions  for  the  display  are  indicated  on 
the  illustration  for  this  stunt. 


HALF-MAN HALF-BEAST 


HE  WAS  A HE  WAS  A 

SCIENTIST  WHO  WEREWOLF 
SACRIFICED  WHO  PREYED 


ALL  FOR  ON  A FEARFUL 
HUMANITY/  WORLD/ 


^WEREWOLF 

OF  LONDON  , 

PROWLS  TO-NIGHT/ 


28 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


Apr.  20,  1935 


BUILD  A SHIVERY  — SHUDDERY  POSTER  FRONT! 

II  ERE  is  a suggestion  for  a prac- 
* * tical  showmanship  front  con- 
structed at  comparatively  small  ex- 
pense by  utilizing  poster  material 
supplemented  with  atmosphere  art. 
Take  the  head  of  the  werewolf  from 
the  lithos  and  use  on  your  overhead 
sign.  Spot  faces  of  other  character* 
around  this  display  with  catch  lines 
that  appear  on  page  29. 

Stunt  easels  can  be  spotted  con- 
spicuously and  side  panels  that  can 
be  devoted  to  big  blow-ups  of  the 
best  action.  That  24-sheet  naturally 
lends  itself  to  a smacko  cut  out  for 
the  top  of  the  marquet,  and  3-sheet 
easels  put  over  the  right  B.  O.  angles. 

DRAWING  CONTEST 


kwMUwOlf 


LETTERS  TO  SCIENTISTS 

rv  OCTORS,  teachers,  professors,  men  of 
science,  exploration  and  adventure, 
should  be  contacted  with  the  following  let- 
ter. Invite  them  to  be  guests  at  a special 
showing.  Secure  their  endorsements. 

Dear  Sir: 

Do  werewolves  really  exist? 

Science  may  doubt,  question,  probe — but 
can  a thousand-year-old  legend  die?  Who 
can  really  say  that  lycanthrophobia  is  out- 
side the  pale  of  approved  pathology? 

Why  is  transvection  impossible — that 
strange  transformation  which  makes  a human 
a creature  neither  man  nor  beast,  yet  com- 
bines the  satanic  characteristics  of  each? 

The  screen  challenges  you  intellectually — 
"The  Werewolf  of  London"  is  coming  to  the 
Strand.  Dramatically,  strikingly,  the  problem 
of  a victim  of  lycanthropy  is  presented. 

A professional  man  is  the  hero — Dr.  Glen- 
don  seeks  the  mariphasa,  strange  phosphor- 
escent moon-flower,  in  Tibet.  There  he  suf- 
fers the  bite  of  a werewolf  and  is  dogged 
by  a hideous  fate — only  the  flower  can  save 
him — he  struggles  to  save  himself  from  a 
fearful  destiny. 

His  heroism,  his  research,  his  sacrifice,  his 
love — the  exciting  story  of  his  battle  with 
a dread  malady — will  be  of  particular  inter- 
est to  you. 

You  will  see  Henry  Hull  and  Warner 
Oland  in  "The  Werewolf  of  London" — dis- 
tinguished players  supported  by  an  excellent 
cast.  Be  certain  to  set  aside  an  hour  of 
your  busy  day  to  see  it. 

Cordially,  THE  MANAGEMENT 


Can  gou  transform  Henrg  Hull  into- 

THE  WEREWOLF  OF  L0WPOIS 


PROMOTE  the  space  for  the  two 
column  mat  illustrated  from  the 
newspaper  and  start  the  contest  a 
week  or  two  before  your  opening  of 
"THE  WEREWOLF  OF  LONDON.' 

The  contest  can  be  divided  into 
two  sections — one  for  amateur  artists 
and  another  for  students  in  art 
schools.  The  idea  back  of  the  contest 
is  simple.  Ask  patrons  to  turn  the  man 
into  a werewolf  by  filling  in  the  blank 
side  of  the  face.  Passes  for  prizes. 

Exhibit  entires  in  your  lobby  on  an 
easel  during  your  showing  of  "WERE- 
WOLF." 


OFFER  FREE  BODYGUARDS 

^ ONSTRUCT  a compo-board  guard  house  for  fhe  lobby, 
in  which  should  be  stationed  a man  dressed  in  special 
police  uniform  and  equipped  as  shown. 

On  the  side  of  this  booth,  or  above  it,  feature  a con- 
spicuous sign  carrying  copy  as  follows: 

"Afraid  of  Werewolves?  On  request,  this  bodyguard 
will  escort  you  home  after  seeing  "The  Werewolf  of  London." 

Place  an  armored  car  at  his  disposal  if  possible,  through 
cooperation  with  your  local  bank  or  express  company.  Ban- 
ner it  as  shown. 


1 I I 


THIS  ARMORED  CAR  Will 

TAKE  HOME  NERVOUS 
PATRONS  WHO  FEARTO  WALK 
ALONE  AFTERSEEINCj 

^WEREWOLF 

OF  LONDON 


AFRAID  TO  GO  HOME? 

ON  REQUEST  THIS  GUARD  WILL 
ESCORT  YOU  AFTERSEEING 

^WEREWOLF 

OF  LONDON  ws 

HENRY  HULL  WARNER  OLAND 
I VALERIE  HOBSON -LESTER MATTHEWS 


Apr.  20,  1935 — UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION=  ?o 

STUNTS  TO  START  THE  TOWN  TALKING! 


GRAPHIC  LOBBY  DISPLAY 

C OR  the  benefit  of  those  who  are  not 
* familiar  with  the  werewolf  legend,  ex- 
plain the  type  of  character  that  is  portrayed 
in  "THE  WEREWOLF  OF  LONDON,”  and 
what  happens  to  him  when  he  turns  were- 
wolf, with  the  lobby  panel  sketched  below. 

If  possible,  substitute  actual  articles  for 
mere  sketches,  i.  e.,  use  a wax  model  of  a 
hand,  and  a wolf's  foot  borrowed  from  a 
taxidermist,  masks  for  the  faces,  etc. 


WHEN  A MAN  TURNS  INTO 

^WEREWOLF 

O P LONDON “ 


SEE/  SEE/  SEE/ 

HENRY  HULLWARNEROLAND-VALEtlEHOBfON 
LESTHER.  MATTHEWS- SPRING  BYINOTON 
CLARK  WILLIAMS  - LAWRENCE  GRANT 
)N  THE  SEASON'S  SURPRISE  SHOCKER  SENSATION, 


CURFEW  GIRLS  BALLYHOO 

LI  AVE  three  good-looking  young  girls 
' walking  in  single  file,  tolling  school 
bells  and  carrying  a "Werewolf"  banner. 

They  will  sound  a curfew  for  all  who 
would  be  careful  to  avoid  werewolves.  The 
sign  reads: 

BEWARE  THE  NIGHT  WHEN  THE  WERE- 
WOLF OF  LONDON  PROWLS! 

BAR  YOUR  DOORS!  LOCK  YOUR 
WINDOWS!  GO  TO  THE  STRAND! 

This  stunt  can  also  be  worked  by  a bally- 
hoo man  dressed  in  cape  and  black  hood. 


QUERY  DOCTORS 

f-ASES  of  lycanthropy  (or  werewolfism( 
are  exceedingly  rare  in  medical  annals, 
but  they  do  exist.  Arrange  with  the  reporter 
of  a local  paper  to  visit  the  chief  physicians 
in  town  and  inquiring  of  them: 

Did  you  ever,  in  your  experience, 
attend  a person  who  might  have 
suffered  from  the  malady  known  as 
lycanthropy,  i.  e.,  did  you  ever 
treat  a werewolf?  Do  werewolves 
really  exist? 

If  the  physician  answers  to  the  negative, 
have  the  reporter  inquire  if  he  knows  of  any 
such  case  in  medical  history.  Some  of  the 
answers  are  sure  to  be  interesting,  and  will 
make  an  excellent  build-up. 


MAGIC  MIRROR  IDEA 

II  ERE  is  a novelty  stunt  that  will  get 
" * laughs  and  start  lots  of  talk  because  it 
permits  your  patrons  to  see  themselves  as 
werewolves. 

The  stunt  is  simple. 

Secure  a full  length  mirror  of  the  ordin- 
ary kind.  Remove  the  quick-silver  on  that 
part  of  the  mirror  which  would  reflect  the 
head,  and  in  place  put  quick-silver  which 
is  backed  by  glass  instead  of  being  painted 
black.  This  will  allow  a photo  enlargement 
or  a painted  head  of  the  werewolf  placed 
in  the  rear  of  the  glass  to  be  visible  when 
illuminated  by  a light.  This  light  should  be 
regulated  by  a platform  which  switches  on 
the  light  when  stepped  on. 


MASKED  BALLYHOO 

IN  some  towns  police  ordinances  do  not 
permit  masking  of  ballyhoo  men,  but  if  it 
is  O.  K.,  you 
can  heighten 
the  effective- 
ness of  your 
ballyhoo  man, 
one  hundred 
percent,  b y 
having  h i m 
wear,  as 
shown  in  the 
illustration,  a 
black  scrim 
mask  with  eye 
holes  cut  out 
and  a ques- 
t i o n mark 
painted  upon 
it,  so  as  to 
evoke  curios- 
ity and  in- 
trigue inter- 
est. 


RADIO  SCRIPT  FREE 

■p  HERE  is  available  for  presentation  over 
* your  local  broadcasting  station  a dram- 
atization of  important  scenes  in  the  "WERE- 
WOLF OF  LONDON." 

Contact  either  the  Little  Theatre  groups 
or  dramatic  schools  in  your  town  and  solicit 
the  cast  to  enact  the  roles  of  players  in  the 
picture.  You  should  be  able  to  sponsor  free 
radio  time  in  most  instances  because  of  the 
entertainment  value  of  this  15-minute  radio 
presentation.  Your  announcer  can  advise 
the  radio  audience  about  particulars  of  your 
showing,  playdates,  e+c.  There  is  no  charge 
for  this  script.  Address — Exploitation  De- 
partment, Universal  Pictures  Corporation, 
Rockefeller  Center,  New  York  City. 


SHADOW-BOX  STUNT 

A N arresting,  animated  shadow-box  can 
**  be  constructed  with  a little  electrical 
ingenuity. 

Prepare  a round  hole  in  the  front  part  of 
the  box  so  as  to  permit  a yellow  moon  to 
show  through.  This  moon  can  revolve  slow- 
ly geared  to  a small  motor.  As  the  moon 
becomes  full,  it  should  set  off  a contact 
which  will  illuminate  the  lightning  trans- 
parency and  at  the  same  time  set  off  a 
buzzer.  The  sound,  as  well  as  animation,  will 
get  plenty  of  attention  for  your  display. 


TIE-UP  STILLS 

THERE  is  available  a special  set  of  tie- 
up  stills  on  "THE  WEREWOLF  OF  LON- 
DON" which  opens  the  way  for  fine  displays 
in  windows  and  on  counters  of  your  local 
stores.  Take  advantage  of  this.  Order  direct 
from  your  local  Universal  Exchange. 


30: 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION- Apr.  20,  1935 


BUSIN  ESS- BUILDING  ACCESSORIES! 


Beware  the  stalking  being  / 
follows  where  he  strikes/ 


WITO-F 


Dramatized  Display 


(LI  ERE  is  an  un- 
1 ' usual  way  to 
a n nounce  the 
coming  of  the 

"WEREWOLF 
OF  LONDON." 

Erect  an  ani- 
mal cage  as 
shown,  and  bend 
and  break  the 
bars  as  if  a large  beast  had  forcibly  thrust 
its  way  through.  Also,  have  a large  steel 
strap  on  view.  Drawing  suggests  appropriate 
signs.  Tell  the  folks  the  WEREWOLF  is  com- 
ing in  a way  that  will  impress  it  on  their 
memories. 


■SSWSBStf 


loote 


Warning  Easel 

T HE  friendly  warning  angle  has  been  tried 
* and  proved  effective.  Use  it  on  a special 
sidewalk  easel.  Use  stud  lettering  on  a flashy 
background.  Here's  the  copy: 

TO  ALL  HYSTERICAL  WOMEN! 
SHUT  YOUR  EYES! 

WARNING!  If  your  nerves  cannot  with- 
stand the  most  terrifying  scene  ever  filmed, 
we  urge  you  to  shut  your  eyes  when  you 
hear  these  words  in  "THE  WEREWOLF  OF 
LONDON."  "Wait  a minute — I've  got  to 
see  what's  happening."  And  NOT  to  open 
them  again  until  you  hear  the  following 
words  several  minutes  later:  "What  are  you 
doing  up  so  late?"  We  will  not  be  respon- 
sible for  fainting  spells  or  shocks  of  any  kind. 

The  Management 


GREAT  PERFORMANCES  GALLERY 


THiOHTIEST  OF  ALL 


P REPARE  a se- 
‘ quence  of  por- 
traits picked  from 
the  famous  make-up 
hits  of  the  past,  in- 
eluding  "THE 
HUNCHBACK  OF 
NOTRE  DAME," 
"THE  PHANTOM 
OF  THE  OPERA," 

"FRANKENSTEIN,"  and  "BRIDE  OF  FRANKENSTEIN."  Lead  up  to  a big  head  of  the 
"WEREWOLF."  Sketch  illustrates  how  to  lay  out  this  display.  Use  it  for  the  lobby,  life  size. 


% WEREWOLF of  London 


FLAT  SIZE  - 14  X 9£  In.  — Ample  Imprint  Space  On  Back 
$3.50  Per  Thousand  AT  UNIVERSAL  EXCHANGES! 


THREE  FLASH  SNIPES 

HERALD  the  coming  of  "WEREWOLF  OF 
LONDON"  well  in  advance.  Plaster  the 
town  with  snipes.  A special  teaser  series  is 
available.  Put  them  in  windows  too  and  in 
your  lobby.  They  let  the  town  know  that 
real  thrill  entertainment  is  on  the  way.  Priced 
right  for  ordering  in  quantity:  Size:  14x28 
inches.  15c.  a set  at  your  exchange. 


FLASH  STREAMER -8  to  15  Feet-5  Pieces -3  Color-$2.50 


Apr.  20,  1935— - UNIVERSAL  WEEKLY  31 

"WEREWOLF  OF  LONDON"  A THRILLER- 


Francis  L.  Sullivan,  Universal  fea- 
tured player , who  appeared  in  “ Great 
Expectations ,"  “ The  Mystery  of  Edwin 
Drood  and  “ Cheating  'Cheaters''  weds 
Miss  Danae  Galen,  young  London  stage 
designer  in  London. 

What  Noah  Beery , Jr. 
Wanted  to  Do  in  3 Days 

( Continued  from  Page  10) 

busy  making  the  picture  that  he 
never  had  an  opportunity  to  see  any 
of  it.  Secondly,  he  wanted  to  see  a 
number  of  things  in  New  York  which 
he  had  only  flown  over  since  he  lived 
here  as  a child.  He  was  born  in  Poly- 
clinic Hospital.  His  list  included  the 
M useum  of  Natural  History,  Metro- 
politan Museum  of  Art,  the  lookout 
tower  of  the  Empire  State  Building, 
the  home  office  of  Universal  in  Rock- 
efeller Center,  the  Bronx  Zoo,  the 
Circus  and  a collection  of  the  paint- 
ings of  the  late  Charles  M.  Russell 
which  are  in  possession  of  Philip  Cole, 
whose  address  he  didn't  know. 


NOTICE 

There  will  be  no  Univer- 
sal W eekly  next  week. 
The  next  issue  will  be 
dated  May  4th. 


(Continued  from  Page  15) 
ifestation.  Some  times  it  may  be  hor- 
rible, accompanied  by  the  growth  of 
long,  coarse  wolf  hair  on  the  face  and 
hands.  The  hands  stiffen  into  wolfish 
paws,  the  finger  nails  lengthen  into 
claws.  Long  sharp  fangs  jut  from  the 
jaws.  This  is  the  sort  of  change,  cel- 
ebrated in  the  ageless  stories  of  all 
countries,  that  takes  place  in  the 
character  of  Dr.  Glendon  played  by 
Henry  Hull, 

Although  stories  about  werewolves 
are  not  as  common  today  as  they 
were  years  ago,  the  picture  columns 
of  the  New  York  American  on  June 
26th,  1934  carried  a picture  of  the 
Count  De  Segur,  French  nobleman 
who  was  being  tried  in  Paris  for  what 
the  picture  caption  called  "a  'Were- 
wolf murder."  In  the  closing  years  of 
the  last  century  a French  physician, 
Dr.  Morel  treated  a werewolf  case. 
This  patient  was  so  convinced  he  was 
a wolf  that  he  would  eat  only  raw 
meat.  After  long  mental  suffering 
this  unfortunate  man  died  in  the  asy- 
lum at  Mareville,  France. 

+ + + 

Easter  Sunday  Will  Be 
Oswald’s  9th  Birthday 

EASTER  Sunday  will  be  a birthday 
for  "Oswald  the  Lucky  Rabbit." 
This  cartoon  character,  who  vies  with 
Mickey  Mouse  and  Popeye  the  Sailor 
was  born  on  Easter  Sunday.  On  April 
21st,  he  will  celebrate  his  ninth  birth- 
day. 

It  was  just  nine  years  ago  that  Walt 
Disney  suddenly  conceived  the  idea 
of  creating  a rabbit  cartoon  com- 
edian. The  idea  was  suggested  by  a 
basket  of  Easter  Bunnies  in  a candy 
store  window.  Walter  Lantz,  head  of 
Universal's  cartoon  department,  is 
planning  a fitting  birthday  celebra- 
tion for  the  funny  Oswald. 

In  addition  to  this  celebration  at 
the  studio,  Oswald  will  be  celebrating 
in  New  York.  In  addition  to  his  own 
black  and  white  cartoons,  he  is  one 
of  the  featured  players  in  the  series 
of  color  cartoons  which  Universal  is 
releasing.  The  latest  of  these,  "Can- 
dyland,"  is  booked  into  the  Music 
Hall  for  next  week. 


Louis  Friedlander,  who  has  graduated 
from  the  direction  of  serials  to  direct- 
ing “ The  Raven,"  with  Karloff  and 
Bela  Lugosi,  weds  Miss  Carmen 
Bouche,  Chicago  debutante. 

CESAR  ROMERO  IN 

“DIAMOND  JIM ” 

CESAR  ROMERO  arrived  yesterday 
at  Universal  City  and  discovered 
that  he  had  been  cast  for  the  ro- 
mantic lead  in  'Diamond  Jim,"  which 
Edward  Sutherland  is  directing  from 
a script  by  Preston  Sturges.  He  is  the 
seventeenth  member  of  the  cast 
which  includes  Edward  Arnold  as 
James  Buchanan  Brady,  Binnie  Barnes 
as  Lillian  Russell,  Bill  Hoolahahn  as 
John  L.  Sullivan,  and  Jean  Arthur, 
Hugh  O'Connell,  George  Sidney, 
Eric  Blore,  Bill  Demarest,  Robert  Mc- 
Wade,  Charles  Sellon,  Otis  Harlan, 
Dorothy  Christy,  Adele  Henderson, 
Lew  Kelley,  Pat  Farley  and  Fred 
Kelsey. 

"Diamond  Jim"  is  the  biograph- 
ical novel  by  Parker  Morell  of  the 
man  who  made  the  gay  nineties  gay. 
His  times  and  his  oersonality  will  be 
celebrated  at  the  opening  of  Buston- 
oby's  new  restaurant  in  Teterboro. 


HERE  THIY  CO 


U NflVEIRSAL 
ANNOyNCiS 


A 


l 

■ 


THE  HUNCHBACK  OF  NOTRE  DAME 
"THE  HANGOVER  MURDERS" 


From  the  novel  by  Adam 

Hobhouse This  year’s 

tremendous  best-seller ! 

WDTH  AN  ALL  STAIR.  CAST 

A CAIRL  LAIMMLE,  JR. 
IPROIDUCTOON 


WATCH  FOR  THE  OTHERS 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Printed  in  U.S.A 


JULY  20,  1935 


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TWO-REELERS 

including 

1 3 Mentones 
13  "U"  Comedies 
1 Special  -"Camera  Thrills 


52 


SINGLE-REELERS 

including 

13  Oswalds 
13  Going  Places 
13  Stranger  Than  Fiction 
13  Studio  Novelties 


PERFECT  PROGRAMS! 


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Short  Subjects 

“ Springtime  Serenade ” 

( Universal ) 

In  spite  of  old  Professor  Ground- 
hog’s  warning,  all  the  wood  folk 
imagine  spring  has  come  to  stay  and 
start  their  spring  cleaning.  Oswald, 
the  rabbit,  opens  his  summer  hotel ; 
Mrs.  Pig  gives  her  little  ones  a bath, 
brother  turtle  and  his  girl  friend 
abandon  theib  shells  and  the  squirrel 
family  start  out  on  a round  of  calls. 
Suddenly  snow  begins  to  fall  and  there 
is  a wild  scramble  to  regain  their 
shelters  on  the  part  of  the  animals. 
Old  Professor  Groundhog  just  sits 

Rback  and  laughs  as  the  reel  runs. 

Done  in  color,  this  is  a very  amus- 
ing reel  and  one  highly  recommended. 
Production  Code  Seal  No.  755.  Run- 
ning time,  8 mins.  ‘‘G.’’ 


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Spring  in  the  Park 

(Universal) 

Entertaining 

An  entertaining  number  of  the  Oswald  car- 
toon series,  in  which  the  little  hero,  as  a police-  ...1S 

man,  flirts  with  the  nursemaid,  impelled  by  the  Prodi-  frJ 

snrinp-fimp  until  tVlP  cpror^ant  orrivoe  rnnlnnn  UctiOn  I 91 


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springtime,  until  the  sergeant  arrives  to  replace  nine  , • t,0n  Code 
him  with  the  nursemaid.  Oswald,  forced  to  walk  6 *>  m/ns  -r- 

the  baby,  substitutes  in  the  carriage,  and  the  C 

fun  begins— Running  time,  7 minutes. 


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UNIVERSAL 
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The  most  advertised 
the  most  featured 
the  most  billed 
the  most  famous 
the  most  successful 
newsreel  in  the  world ! 


...  Jflf 

* ‘ - 


Short  Subjects 

“The  Sim p-PhoMV 

Concert 

(Radio)  ...  star,  Eddie  Con* 

The  old  vaudevilles^^  th?t  ap- 

&5&3/S  ' 

SgSgSg-SH 

S aS-*'  ■*•’ 

453.  Running 


Knickerbocker  Knights 

(Universal) 

Entertaining 

A vaudeville  show  on  the  screen,  and  enter- 
taining with  the  word-twisting  Roy  Atwell  act- 
ing as  master  of  ceremonies,  introducing  Gypsy 
Nina,  playing  the  accordian  and  singing ; the 
Pearl  Twins,  in  a bit  of  eccentric  dancing ; 
Hayes,  Haig  and  Howe,  in  novelty  dancing  and 
acrobatics ; Jerome  Mann,  whose  impersonations 
of  such  as  Winchell,  Durante,  Ben  Bemie  and 
Joe  Penner  are  expert.  The  Cecil  Mack  Choir 
sing  the  negro  spiritual,  “Roll  Dem  Cotton 
•Bales,"  to  conclude  the  subject,  which  has  varied 
entertainment. — Running  time,  20  minutes. 


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with  ’ _.  where  JtaJlc,ud,ng  a pkes  a 
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** Revue  a la  Carte ” 

( Universal ) 

This  Mentone  short,  with  the  usual 
cabaret  setting  and  guest  stars,  main- 
tains the  entertainment  average  set 
by  preceding  members  of  this  series. 
In  this  one  are  presented  Tom  Pat- 
ricola,  Jans  and  Whalen,  Alice  Dawn 
and  the  Maxcellos.  Production  Code 
Seal,  No.  0129.  Running  time.  17 
minutes.  "G.” 


c°lored  5®  Fl've  Ph^ob 

PiannnteZestine  **  Itn*n  Si*tJ>n°ther 

l°r  ^h3'  Gr*cieg\trSpeci*lty  wf.r.s  offer 

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James  Barton  in 
“The  Whole  Show'* 
Universal  20  mins. 

First-Rate 

Assisted  by  a group  of  able  per- 
formers, Barton  appears  in  four 
burlesque  skits  that  are,  with  one 
exception,  little  gems  of  entertain- 
ing comedy. 


come  PLACES 


23/ *omat’*0»*  * 

InivZrSiting  sbort  ?a^assa.u.  ^bc 

A d've5_  Algiers  and  been  C?P'. 
idience  to  * ^enes  have  bcauttfu\ 
;est  \nd'  ?v1e  camera  J pictures 
ared  byThe  rest  of  the  J° g*  jewels 
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Running 

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n *nd  diamotrd3  , present 
famous  pa3t  and  pr 


“Going  Places” 
with  Lowell  Thomas 


Universal 


9 mins. 


Excellent 


A 


The  first  of  a new  series,  this 
subject  sets  a fast  and  interesting 
pace.  Following  a short  introduc- 
tion by  Lowell  Thomas  comes  the  sub- 
ject of  Venice  and  the  glass-blowing 
craft.  This  art,  jealously  guarded 
for  years,  is  shown  and  explained 
in  detail.  The  second  subject  »s  a 
beautifully  photographed  sequence 
of  scenes  on  the  Crimean  coast, 
known  as  the  Russian  Riviera. • The 
closing  subject  starts  with  the  duck- 
billed women  of  the  Ubangi  tribe 
in  Africa,  the  Turkannas,  and  final- 
ly the  pigmy  natives  of  the  Belgian 
Congo.  Scenes  are  extremely  in- 
teresting. The  narration  by  Thomas 
is  carefully  delivered  without  the 
usual  artificial  speed  of  most  an- 
nouncers. If  the  remainder  of  the 
series  keeps  to  this  standard,  its 
success  is  sure. 


"Going  Places" 
with.  Lowell  Thomas 
Universal  10  mins. 

Very  Interesting 

With  Lowell  Thomas'  rich  melo- 
dious voice  graphically  and  color- 
fully describing  various  spots  of  in- 
terest, this  makes  for  a pleasant 
trip. 


Short  c * 


— 22 

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“Stranger  Than  Fiction” 

(No.  4) 

Universal  9 mins. 

Good 

Among  the  unusual  items  in  this 
issue  are  the  Mexican  custom  of  re- 
quiring passports  including  photo, 
footprint  and  noseprint  for  dogs; 
the  world’s  longest  rifle;  the  woman 
expert  in  supplying  animal  eyes; 
the  new  Mexican  ice  caves  adjacent 
to  earth  so  hot  you  can  fry  eggs  on 
it;  the  Japanese  custom  of  burning 
punk  on  people’s  skins  to  cure  ail- 
ments; an  armless  marble  player 
and  other  clips. 


JV 


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Universal 


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Stranger  Than  Fiction  (No.  8) 

(Universal) 

Several  Unusual  Turns 

Something  to  interest  each  of  several  kinds 
of  patron  interest  is  found  in  this  issue.  There’s 
the  choking  of  miles  9f  forest  by  shifting  sand 
(in  Douglas  county;  Oregon),  a 24-compart- 
inent  trailer  pullman  for  pedigreed  dogs  (Cin- 
cinnati), a carwheel  tombstone  of  a railroad 
messenger  boy  (Nashville),  a fire-walking  by 
the  Schingon  sect  in  Japan,  the  coffin  that  wnn’t 
stay  put  under  the  dirt  floor  of  a mission  church 
in  New  Mexico,  a traveling  dentist,  a midget 
and  her  6 ft.  2 partner  in  a shoe  store  (Kansas 
City),  a gander  that  stands  sentinel  over  a 
Negro  boy  statue  on  a hitching  post  (Prospect, 
Ky.),  Cleveland’s  oxygen  hotel,  and  the  car- 
toning of  baby  alligators.— Running  time,  10 
minutes. 


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here  UI0,r  er  of  things  " . 0- fer  to 
Hi,/.*:-  H,ehly  are  pictured 


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6 ■ UNIVERSAL  WEEKLY  ~~  = July  20,  1935 

LET'S  GET  DOWN 

No.  822  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

Are  you  satisfied  with  the  contracts  you  have  made 
with  any  and  all  producers  during  the  last  few  depression 
years. 

Oyer  8,000  exhibitors  are  satisfied  with  their  deals 
with  Universal. 

That's  a lot  of  satisfied  contractees.  And,  believe  it  or 
not,  a huge  number  of  these  eight  thousand  have  been  on 
the  books  of  the  Universal  for  anywhere  from  ten  to 
twenty-eight  years  consecutively! 

These  exhibitors  are  not  dumb.  They  are  not  completely 
sentimental.  They  would  not  follow  Universal  year  after 

year  for  over  a quarter  of  a century  unless  they  made  a 

decent  profit  by  doing  so. 

The  truth  is  that  in  the  long  run  Universal  enables  its 
customers  to  make  more  profit  year  after  year  than  they 
can  make  anywhere  else. 

They  MIGHT  stick  to  Universal  through  sentiment,  but 
they  can't  get  away  from  dollars  and  cents  — and  that 
means  they  can't  get  away  from  Universal. 

We  make  our  full  share  of  ordinary  pictures,  but  so 
does  every  other  producer.  It  is  a part  of  the  business. 
But  we  also  make  our  full  share  of  profit-producers  and  we 
have  been  doing  this  since  some  of  you  were  in  diapers. 


July  20,  1935  ~ : UNIVERSAL  WEEKLY  = 7 

ro  BRASS  TACKS 


We  are  all  in  a cock-eyed  business  — a gambling  bus- 
iness. Oxer  8,000  of  the  exhibitors  of  the  United  States 
and  Canada  have  gambled  on  Universal  — and  you  are  still 
in  business.  Thousands  of  others  have  gone  where  the 
woodbine  twineth  — meaning  failure,  receivership,  trustees, 
bankruptcy  or  some  other  form  of  business  death. 

Universal  is  still  here.  So  are  over  8,000  of  its  steady 
customers. 

It  must  mean  something. 

Maybe  it  means  the  survival  of  the  fittest  — and  maybe 
Universal  is  the  fittest.  Maybe  it  means  that  8,000  out 
of  about  11,000  theatres  equipped  for  sound  are  also 
equipped  with  foresight  and  with  brains.  Maybe  it  means 
that  the  vast  majority  of  smart  exhibitors  consider  Univer- 
sal an  ace  in  the  hole. 

Next  week  I think  I shall  talk  to  you  about  Universal's 
releases  of  the  near  future  and  I think  over  8,000  of  you 
will  be  inclined  to  pat  yourselves  on  the  back  for  sticking 
to  Universal,  year  after  year. 

I think  I can  prove  to  you  that  you  are  as  smart  as  you 
think  you  are  in  treating  Universal's  output  as  the  main- 
stay  of  your  business. 


Let's  continue  this  talk  next  week. 


IRENE  DUNNE 

in  John  M.  Stahl’s  production  of 

MAGNIFICENT  OBSESSION' 

With  ROBERT  TAYLOR,  Charles  Butterworth, 
Betty  Furness  . . . Now  in  Production. 


U| 


\n 


MARGARET  SULLAVAN 
FRANCIS  LEDERER 
in  "NEXT  TIME  WE  LOVE" 

From  Ursula  Parrott’s  newest  novel! 


WILLIAM  POWELL 
in  "MY  MAN  GODFREY" 


From  the  Liberty  Magazine  serial  by  Eric  Hatch 


iff 


SUTTER'S  COLD' 

A Howard  Hawks  Production 
From  the  epic  novel  by  Blaise  Cendrars! 


IRENE  DUNNE 
in  "SHOW  BOAT" 

Edna  Ferber’s  Immortal  Classic! 
A Carl  Laemmle,  Jr.  Production 
Directed  by  James  Whale 


July  20,  1935 


UNIVERSAL  WEEKLY 


9 


Signs  First  Canadian  Contract 

George  Cockels  of  System  Theatre,  Montreal,  Greets 
Leduc’s  Return  from  Universal  Convention  in  Chicago 
with  a Contract  Months  Earlier  Than  Is  His  Custom. 


THE  first  sign  of  an  unusually  early 
* and  unusually  successful  selling 
season  has  just  come  out  of  Canada. 
At  least  it  is  a sign  of  an  early  and 
successful  season  for  Universal. 

George  Cockels  has  just  signed  for 
Universal  pictures.  This  is  not  a start- 
ling thing  at  all.  He  usually  signs  for 
Universal  pictures.  The  point  is  tha* 
he  usually  waits  until  very  late  in  the 
season  to  make  his  contracts.  This 
year  he  signed  on  June  19th  and 
thus  became  in  all  probability  the 
first  exhibitor  in  Canada  to  sign  one 
of  the  new  Universal  contracts.  At 
least  he  is  the  first  in  the  Montreal 
territory. 

George  Cockels  operates  the  Sys- 
tem Theatre  of  Montreal  City.  As 
soon  as  Mr.  Leduc,  the  Universal 
manager  in  Montreal  returned  from 

+ + + 

Silver  Jubilee 
for  Clair  Hague 

THE  six  Canadian  offices  have  just 
started  a special  celebration 
which  will  continue  through  the  re- 
mainder of  July  and  the  entire  month 


ii  iiivehsiil 


mm 


A Magazine  tor 
Motion  Picture  Exhibitors 
Paul  Gulick,  Editor 
Published  Weekly  by 
the  Motion  Pictuie  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 


JULY  20,  1935 


IVol.  36 


No.  261 


the  Convention  in  Chicago  he  met 
Mr.  Cockles.  The  result  was  that  the 
exhibitor  became  so  interested  in  the 
product  Universal  has  for  next  sea- 
son that  he  signed  then  and  there. 

The  Universal  Weekly  also  congrat- 
ulates Mr.  Cockels. 


PROJECTIONISTS 

ATTENTION! 

OU  are  on  the  firing  line.  You 
“•  are  a close  observer  of  pictures 
and  audience  reaction.  Perhaps 
you  have  thought  of  an  idea  that 
you  think  will  improve  Universal 
pictures.  If  so  send  it  in.  Carl 
Laennnle  is  paying  $50.  each  for 
acceptable  ideas.  Open  both  to  ex- 
hibitors and  projectionists. 


of  August.  It  is  to  be  called  the 
"Canadian  Silver  Jubilee"  and  is 
really  to  be  a tribute  to  Clair  Hague, 
Canadian  general  manager,  who  is 
now  in  his  25th  year  with  Universal. 

Mr.  Hague  had  his  schooling  in 
showmanship  with  touring  attractions, 
circuses  and  carnivals.  He  was  one  of 
the  first  men  of  the  theatre  in  Canada 
to  go  into  pictures.  His  first  connec- 
tion was  with  the  famous  Klein  Op- 
tical Company  and  Allen  Amuse- 
ments. He  became  manager  for  the 
Canadian  Film  Company  in  191  I and 
handled  the  Universal  Pictures  in 
Canada  before  Universal  took  over 
the  Company.  In  March,  1913  Uni- 
versal purchased  the  Canadian  Com- 
pany and  established  Clair  Hague  in 
the  position  he  has  held  for  twenty- 
five  years,  general  manager  of  the 
Canadian  Universal  Film  Co.,  Ltd. 

In  all  those  years  Clair  Hague  has 
conspicuously  and  consistently  grown 
into  the  affections  of  his  big  boss, 
Mr.  Laemmle,  of  his  several  general 
sales  managers  and  of  every  last  one 
(Continued  on  Page  28) 


^ he  ‘Preview  Parade  of 


UNIVERSAL  PICTURES 


GRAHAM  MAC  NAMEE 
. . . incomparable  commentator 

on  camera  scoops  . . . 


M*  UNIVERSAL’S  TALKING 
NEWSREEL  comes  to  you  through  Hell 
— but  comes  through! 


In  our  squad  of  news-hawks, 
there  is  no  quitter!  In  their  code  there 
is  no  “Can’t!” 


Th  ese  dare  - alls  endure 
wounds,  imprisonment  and  pri\ation! 
They  face  floods — famine — and  fires! 
They  defy  death — disaster — doom! 

wyx  Week  after  week — issue  af- 
ter issue — they  perform  deeds  of  peril  in 
the  teeth  of  perdition  to  get  their  pic- 
tures—and  WHAT  pictures! 


During  one 
short  year,  UNIVER- 
SAL’S TALKING  NEWS- 
REEL delivered  to  you 
the  assassination  of  King 
Ferdinand,  the  Morro 
Castle  disaster,  the  trial 
of  Hauptmann,  and  the 
Cuban  revolt! 


ONE  OF  THEM 


These  are  the 
highlights  of  an  astound- 
ing year — sample  scoops 
from  scores  captured  by  the  enterprise 
and  extraordinary  heroism  of  these  hand- 
crank  heroes. 


^0^30^  On  the  screen,  every  scene 
becomes  enhanced  hy  that  extraordinary 
commentator  on  catastrophe  and  cata- 
clysm, Graham  MacNamee. 

Universal  still  proudly  maintains  the 
tradition  of  supremacy  in  news  service 
established  years  ago  with  the  inception 
of  sound. 

Others  have  imitated — but  none  have 
emulated  UNIVERSAL’S  TALKING 
NEWSREEL  or  its  electrifying  headline 
reporter.  Jacthall 


ii  isi  riviifiimiLi 


S3  a fl  if  AVI  a g) 


12 


UNIVERSAL  WEEKLY 


July  20,  1935 


WITH  a season  of  serials 
like  the  current  Univer- 
sale lineup,  the  Serial  Pro- 
duction Department  at  Uni- 
versal City  has  been  given  a 
difficult  assignment.  It  has 
been  directed  by  Carl  Laem- 
mle  to  make  four  serials 
which  will  in  each  instance 
top  the  four  in  the  current 
season.  With  such  an  ass:gn- 
ment  Henry  MacRae,  the 
producer,  has  set  to  work 
with  an  eager  and  efficient 
staff.  Ray  Taylor  will  direct 
most  of  the  serials.  George 
Plympton,  Ella  O'Neil,  Nate 
Gatzert,  Basil  Dickey  and 
Bob  Rothafel  are  handling 
the  continuities,  and  four 
published  properties  have 
been  purchased  as  the  basis 
for  four  crackerjack  serials. 

These  serials  in  order  are: 

"The  Roaring  West,"  a mag- 
azine story  by  Edward  Earl 
Repp,  "Tailspin  Tommy  in  the 
Great  Air  Mystery,"  a sequel 
to  the  newspaper  strip  "Tail- 
spin  Tommy"  by  Hal  Forrest, 

"The  Adventures  of  Frank  Merriwell" 
by  Bert  L.  Standish,  whose  real  name 
is  Gilbert  L.  Patton  and  who  wrote 
over  two  hundred  novels  dealing  with 
the  life  and  adventures  of  this  amaz- 
ing hero  and  "Flash  Gordon." 

This  latter  is  also  a newspaper  strip 
issued  by  King  Features  and  drawn 
by  the  New  Rochelle  artist  Alexander 
Raymond.  It  is  a full  page  in  color 
and  appears  on  Sundays  in  seventy- 
three  newspapers.  This  list  of  papers 
was  printed  in  the  Weekly  of  June 
29th  on  page  twenty-five. 

"The  Roaring  West,"  is  a serial 
dealing  with  the  .most  colorful  period 
of  the  development  of  this  country, 
the  period  which  actually  started  this 
country  of  ours  along  the  road  to  its 
present  prosperity,  the  period  of  the 
discovery  of  gold  in  California.  E.  E. 


One  of  the  stirring  moments  in  the  Buck  Jones  serial  for 
ne.\t  season,  “The  Roaring  West.’’  A fitting  vehicle  to  start 
a great  serial  season. 


Repp  has  chosen  both  real  and  fic- 
ticious characters  to  portray  the  dra- 
ma, the  lust  for  gold,  the  lawlessness 
and  the  danger  of  this  amazing  chap- 
ter in  the  development  of  this  coun- 
try. California,  Nevada,  Arizona  and 
Colorado  were  truly  the  roaring  west 
in  the  fifties  and  sixties  of  the  last 
century. 

Men  and  women  mounted 
on  horseback,  and  countless 
others  in  wagons  of  every 
description,  ride  pall-mali 
across  the  prairie  in  all  the 
wild  confusion  of  a land  rush. 

Wagons  crash  and  horses  fall 
to  the  ground,  only  to  scram- 
ble up  and  continue  across 
the  plain — some  riderless  and 
some  still  bearing  their  own- 
ers bent  on  securing  fa- 


vorable locations  in  the  newly  opened 
territory.  The  air  is  filled  with  shouts 
and  screams,  and  the  entire  picture  is 
one  of  feverish  excitement. 

This  is  one  of  the  thrilling  scenes 
of  the  opening  episode  of  "The  Roar- 
ing West." 

Buck  Jones  is  seen  as  Montana  Lar- 


This  is  the  famous  gold  ru  i 


July  20,  1935 


UNIVERSAL  WEEKLY 


13 


Buck  Jones 
star  of 
“ The  R<taring 

West” 


In  addition  to  hair-trigger  action,  smashing  drama  and 
gripping  suspense,  “ The  Roaring  West,”  is  set  against 
majestic  backgrounds  in  aive  inspiring  locations. 


settled  upon  Frank  Merriwell  as  the 
prototype  of  boyland's  hero.  After  all 
is  said  and  done  Merriwell  was  the 
original  and  none  of  his  followers  and 
imitators  ever  received  the  wide 
spread  circulation,  the  hero  worship 
or  the  release  of  youthful  energy  and 
harmless  reading  that  made  Frank 
Merriwell  the  national  imaginative 
figure. 

Merriwell  excelled  in  all  sports  and 
he  typified  the  model  which  all  moth- 
ers and  fathers  held  up  to  their  sons 
for,  after  all,  every  boy  is  a hero  wor- 
shipper. (Continued  on  Page  26) 


kin,  a cowboy  heading  a party  of 
friends  attempting  to  file  on  valuable 
gold  claims  of  which  they  have  learn- 
ed, and  the  story  deals  with  the  ef- 
forts of  a rascally  outlaw  band  to  se- 
cure the  property  for  themselves.  As 
the  story  progresses  from  week  to 
week,  the  conflict  increases  in  inten- 

< ne  from  ‘'The  Roaring  West 99 


sity  with  the  embattled  cowboys  in 
constant  danger  of  the’r  I ves. 

One  smashing  climax  follows  an- 
other in  this  rousing  ! 5-episode  chap- 
ter-play, and  the  story  does  not  come 
to  an  end  until  Jones  and  his  hard- 
riding  companions  have  survived  a 
swift  succession  of  thrilling  adventures. 

"The  Roaring  West"  v/as 
directed  by  Ray  Taylor,  the 
screen's  leading  serial  di- 
rector, and  Jones'  supporting 
cast  includes  Muriel  Evans, 
Frank  McGlynn,  Sr.,  Harlan 
Knight,  William  Desmond, 
Eole  Salli,  Walter  Miller  and 
many  others. 

“ MERRIWELL  A FIND 
Universal  considered  half 
a dozen  of  the  greatest  he- 
roes of  boy  life  before  it 


14—  UNIVERSAL  WEEKLY  ~ ju|y  20,  1935 

News  and  Reviews  of  Univer 


Here  are  the  Eton  boys,  the  leading  novelty  male  singing  quartette  in  radio. 
They  are  featured  in  five  Coast  to  Coast  hookups  and  appear  in  the  Mentone 

Musical,  “ A Great  Idea.” 


“SPEEDY  JUSTICE”  READY 


ONE  of  the  new  Mentone  Musi- 
cals, just  completed  for  next 
season's  release,  is  entitled  "Speedy 
Justice."  The  script,  prepared  by  Bal- 
lard Macdonald,  deals  with  a bus- 
load of  entertainers  who  are  appre- 
hended for  speeding.  Unable  to  meet 
the  amount  of  the  fine  imposed  upon 
them  by  a slick  rural  magistrate,  they 
compromise  with  the  august  minion 
of  the  law  by  presenting  a complete 
vaudeville  entertainment  right  in  the 
courtroom.  The  local  citizenry  is 
rounded  up,  at  a dollar  a head,  and 
everybody — judge,  jury,  defendants 
and  audience — has  a good  time.  Au- 
diences, too,  are  bound  to  enjoy  the 
performances  of  such  stellar  artists 
as:  Lew  Hearn,  famous  veteran  com- 
edian of  the  American  musical  com- 

+ + + 

THEY  HAVE  PLEASED 


W.  BENJAMIN, 

Kansas  City,  Mo. 

“May  we  compliment  you  on 
your  short  subjects  that  we  have 
run  so  far.  They  have  pleased  very 
well.” 

(Signed)  J.  J.  BOOK, 
Bird  City  Theatre, 
Bird  City,  Kansas 


edy  stage;  Eddie  Foy,  Jr.,  one  of  the 
country's  foremost  stage  juveniles, 
featured  with  Beatrice  Lillie  in  the 
new  Broadway  musical  show,  "At 
Home  Abroad;"  Glenn  & Jenkins, 
the  American  theatre's  outstanding 
team  of  colored  comedians;  Bobby 
Lane,  a little  acrobatic  dancer  who  is 
really  remarkable;  The  Southland 
Rhythm  Girls,  a deluxe  hot-cha  quart- 
et that  is  absolutely  tops  amongst  en- 
tertainers in  New  York's  swankiest 
night  clubs;  The  12  Danny  Dare  Danc- 
ers, six  prepossessing  young  couples 
formed  into  a sensational  adagio 
dancing  troupe;  and  Arthur  Boran, 
the  nation's  leading  radio  imperson- 
ator. 


Another  Entertaining 
Mentone  Musical 

GREAT  entertainment  is  offered  in 
"A  Great  Idea,"  another  new 
Mentone  Musical  made  for  early  au- 
tumn release.  It  was  directed  by  Mil- 
ton  Schwarzwald,  from  a script  by 
John  Guy  Sampsel.  Besides  being  a 
prominent  and  prolific  author,  Samp- 
sel has  been  known  for  fifteen  years 
as  a vaudeville  headliner.  It  is  no 
accident  therefore,  that  he  contrib- 
utes a swell  comedy  characterization 
to  the  delightful  Mentone  production 
made  from  his  own  script.  As  Johnny 
Saunders,  a glib  and  breezy  talent 
salesman  who  overcomes  a reluctant 
motion  picture  producer  with  a nov- 
elty entertainment  idea,  exhibitors 
and  their  patrons  will  recognize,  in 
Sampsel,  a peculiarly  interesting  com- 
bination of  Ed  Wynn  and  Walter  Cat- 
lett. Featured  in  "A  Great  Idea" 
along  with  the  author,  are  the  follow- 
ing: The  Eton  Boys,  preeminently  the 
leading  novelty  male  singing  quartet 
in  the  radio  field  today;  Consuelo 
Gonzales,  dynamic  young  Spanish 
songstress;  Marcy  Brothers  & Bea- 
trice, personable  trio  of  acrobatic 
dancing  stars,  who  literally  stepped 
into  the  new  Mentone  production  im- 
mediately after  completing  a record- 
breaking,  seventy-week  tour  of  stage 
appearances;  and  that  charming 
youngster  Sugar  Cane  who,  at  the 
age  of  twelve,  is  one  of  radio's  best 
and  most  popular  singing  stars. 


Some  of  the  principals  of  the  Mentone  Musical,  “Speedy  Justice Lew  Hearn 
acting  as  the  judge,  Eddie  Foy,  Jr.,  on  the  right  and  the  celebrated  colored  com- 
ediennes, Glen  & Jenkins  at  the  bar. 


ly  20,  1935 


UNIVERSAL  WEEKLY 


19 


\N  MOON 


ECLIPSED! 


August, — moonlight,  romance,  music,  comedy, — Uni- 
'»  It  is  a story  of  the  moon-splashed  topless  towers  of 
of  a beautiful  singer  and  a double  who  often  posed  for 
ption  which  almost  fooled  everyone  else.  It  is  a Man- 
d romance.  It  has  a swell  cast,  superb  direction,  breath- 


Hugh  O’Connell  and  Regig  Toomey 
in  a gcene  from  “ Manhattan  Moon” 


Dorothy  Page,  radio  star,  newcomer 
to  the  screen,  in  her  film  debut  in 
“ Manhattan  Moon’ 


Stage  and  Radio  Stars 

Make  Their  Screen  Debut 

“Manhattan  Moon ” 


Dorothy 
Page  and  . 

Ricardo  C TARS  in  two  fields  ot  amusement, — ra- 
Cortez  in  w dio  and  the  stage, — make  their  film 
^Moont”an  'n  Universal's  "Manhattan  Moon." 

The  young  people  are  Dorothy  Page,  who 
for  the  last  four  years  has  been  heard  by 
millions  on  the  radio,  and  Henry  Mollison, 
slim,  dapper  and  talented  star  of  British  stage  and 
screen.  Miss  Page,  a native  of  Northampton,  Pa.,  has 
been  given  a dual  role — that  of  a glamorous  opera 
singer  and  her  hardboiled  "double."  Mollison  appears 
as  a typical  New  York  socialite,  who  spends  more  than 
his  allowance  in  an  effort  to  appear  a man-about-town. 

Miss  Page's  picture  was  seen  in  Los  Angeles  news- 
papers by  Universal  casting  officials,  and  she  was  sum- 
moned to  Universal  City  for  tests.  They  placed  their 
stamp  of  approval  on  her,  and  the  leading  role  in 
"Manhattan  Moon"  was  the  result. 


Mollison,  after  appearing  in  a score  of  stage  plays 
and  in  as  many  motion  pictures  in  London,  was  seen  by 
European  representatives  of  Universal  and  was  sent 
to  Hollywood  for  tests. 


PLASTER  THE  TOWN  WITH 


(ORTEZ 


Hf«r  Motusoti  - ; » m o'cosnell 
!*>OT  ARMC  TA-UI5AlKKtlHS&K  BOMSY 


« w \ 

a.  mk  v ■ 

a^SPTI  A\t  % H' 

CAYETY  AND  ROMANCE! 


Romance 


THE  MAD  ROMANCE  STUDDED  WITH  MUSIC 


E July  20,  1935 


Universal  Answt  r 

MARTA  EGGEi 

THE  six  major  studios  of  Hollywood  have 
launched  organizational  preliminaries  to 
create  40  to  50  new  stars  this  year.  So  many 
big  names  of  yesterday  have  been  gradually 
fading  without  replacement,  that  there  is  a 
crying  need  for  new  idols.  Spurred  on  by  the 
success  of  Grace  Moore,  Jan  Kiepura,  Jean- 
ette MacDonald,  Lawrence  Tibbett,  Nelson 
Eddy  and  ot  her  top-notch  singers,  the  film 
industry  has  become  decidedly  opera-minded 
and  all  Europe,  as  well  as  America,  is  being 
fine-combed  for  good-looking  artists  of  light 
and  grand  opera  and  the  concert  stage,  to  be 
groomed  as  new  screen  stars. 

Carl  Leammle  Scores  First 

Carl  Laemmle,  head  of  Universal  Studios, 
has  captured  Marta  Eggerth,  glamorous  and 
versatile  Hungarian  blonde,  who  is  equally  at 
home  in  stage,  screen,  concert  and  opera 
work.  "We  will  start  her  in  popular  American 
singing  roles,  concentrating  on  strong  stories 
wherein  the  plot  permits  of  the  logical  intro- 
duction of  two  or  three  classical  arias,"  says 
Laemmle.  "Later  if  the  public  takes  kindly  to 
the  current  trend  toward  an  elevated  musical 
plane,  she  will  be  starred  in  heavier  operatic 
roles.  Miss  Eggerth,  already  known  here  in  two 
of  her  British  made  productions, — 'The  Unfin- 
ished Symphony'  and  'My  Heart  Is  Calling,' — 
is  acknowledged  one  of  the  foremost  emo- 
tional actresses  on  the  Continental  stage.  Not 
only  has  she  sung  in  musical  comedy,  concert 
and  opera  in  five  languages,  but  she  has  made 
pictures  in  Germany,  England,  and  Italy  with 
equal  success.  She  is  as  renowned  for  her 
beauty  as  for  her  varied  talents,  so  I feel  con- 
fident she  will  become  a sensation  in  America." 

Coming  in  August 

Marta  Eggerth  will  reach  New  York  early 
in  August.  Her  arrival  date  coincides  with  that 
of  her  fiancee,  Jan  Kiepura,  celebrated  Polish 
tenor  who  becomes  her  friendly  competitor 
at  a rival  studio.  Her  first  Hollywood  picture 
will  be  "Song  of  Joy"  by 
E.  P.  McEwen.  Franz  Winter- 
stein,  Viennese  author  of 
"Eight  Girls  in  a Boat"  and 
"The  Tunnel,"  has  already 
preceded  the  mercurial  Mar- 
ta to  California,  where  he  is 
busily  engaged  in  preparing 


MARTA 

EGGERTH, 

Beauty 

Songstress 

Star 


The  Roll  of  Honor 


LOS  ANGELES  EXCHANGE 

A.  J.  O'KEEFE,  Mgr. 

Those  exhibitors  who  have  used  Universal  consistently  and  the  number  of 
years  that  they  have  used  Universal  Pictures  consecutively. 


TOWN 

THEATRE 

EXHIBITOR  No.  YEARS 

LOCATION 

Los  Angeles 

McKinney's  Regent 
Bard's  Circuit 

Mrs.  N.  C.  Son 

16 

Los  Angeles 

II 

Lou  Bard 

18 

Los  Angeles 
Pasadena 

II 

American — Seville 

K.  C.  Manny 

14 

Los  Angeles 

II 

Vista 

R.  D.  Whitson 

15 

Los  Angeles 
San  Diego 

II 

Sunset 

C.  W.  Blake 

23 

Los  Angeles 

II 

Los  Angeles 

Joe  Leo 

3 

Los  Angeles 

II 

Pantages 

Alexander  Pantages 

7 

Los  Angeles 

II 

Victoria 

George  Bromley 

17 

Chicago 
Minneapolis 
Los  Angeles 

II 

Marcal 

A.  Galston 

14 

Detroit 
Los  Angeles 

II 

Parisian 

Harry  W.  Chotiner 

8 

Los  Angeles 

II 

Granada 

L.  R.  Meyers 

18 

McKeesport,  Pa. 
Los  Angeles 

II 

Strand 

Harry  Vinnicof 

8 

Los  Angeles 

II 

Wiltern 

Ben  Berinstein 

19 

Los  Angeles 

1 1 

Tivoli 

Ben  Berinstein 

19 

Los  Angeles 

II 

Sunbeam 

Ben  Berinstein 

19 

Los  Angeles 

Alhambra 

Garfield 

Harry  Vinnicof 

8 

Alhambra 

II 

Granada 

C.  A.  Ferry 

16 

Alhambra 

Bakersfield 

Virginia 

John  Carnakis 

22 

Bakersfield 

Chino 

Woods 

Mrs.  A.  Woods 

15 

Elkhart,  Kans. 
Chino 

Downey 

Downey 

Frank  Valuskis 

1 1 

Downey 

Elsinore 

Elsinore 

Mrs.  F.  Jackson 

7 

Elsinore 

Glendale,  Ariz. 

Glendale 

John  D.  Howard 

23 

Various 

Hawthorne,  Cal. 

Plaza 

E.  S.  Calvi 

5 

Hawthorne 

Jerome,  Ariz. 

Ritz 

Phil  Pecharich 

21 

Jerome 

Long  Beach,  Cal. 

Capitol — State 

Milton  Arthur 

5 

Long  Beach 

II 

Lee 

Jesse  Jones 

21 

Canon  City,  Colo 
Long  Beach 

La  tylesa 

La  Mesa 

H.  M.  Cahn 

2 

La  Mesa 

Pasadena 

Fair  Oaks 

Ray  Peterson 

18 

Salt  Lake  City 

Pasadena 

Tower 

Ben  Berinstein 

19 

Pasadena 

Pasadena 

Phoenix,  Ariz. 

Phoenix  Amuse.  Co. 

George  Mauk 

21 

Florence,  Ariz. 

Superior,  Ariz, 
Rex,  Ariz. 
Hayden,  Ariz. 
Ajo,  Ariz. 


Phoenix,  Ariz. 

Strand 

Harry  L.  Nace 

18 

Phoenix 

San  Bernardino,  Cal. 

Rialto 

Don  Knapp 

21 

San  Bernardino 

II 

Temple 

W.  H.  Bra  man 

20 

San  Bernardino 

SanDiego,  Cal. 

New  Victory 

G.  F.  Finck 

4 

San  Diego 

II 

Broadway 

J.  F.  Keogh 

1 1 

San  Diego 

San  Pedro 

Globe 

Jacob  Dorner 

20 

San  Diego 

Tucson,  Ariz. 

Lyric  Amuse.  Co. 

Nick  Diamos 

21 

Bisbee,  Ariz. 
Douglas,  Ariz. 
Nogales,  Ariz. 

28 


UNIVERSAL  WEEKLY 


July  20,  1935 


The  Papers  Using  “Tailspin  Tommy’’ 


(Continued  from  Page  26) 


ILLINOIS 

Journal  Transcript  Peoria 

♦♦Journal  East  St.  Louis 

♦Times  Chicago 

♦♦Herald  Decatur 

♦♦Courier  Urbana 

IOWA 

♦♦Register  & Tribune  Des  Mones 
INDIANA 

Pharos  Tribune  Logansport 

♦♦Tribune  South  Bend 

Chronicle  Marion 

♦Tribune  Terre  Haute 

KENTUCKY 

♦♦Courier  Journal  Louisville 

KANSAS 

Beacon  Wichita 

LOUISIANA 

♦♦World  Monroe 

Item  and  Tribune New  Orleans 


MARYLAND 

Herald  & Mail  Hagerstown 

♦♦Evenng  Sun Baltimore 

MICHIGAN 

Daily  News  Ann  Arbor 

Chronicle  Muskegon 

Daily  Journal  Flint 

News  Saginaw 

Times  Bay  City 

♦♦News  Detroit 

Gazette  Kalamazoo 

MINNESOTA 

♦♦Pioneer  Press  tS.  Paul 

MISSOURI 

Star  Kansas  City 

♦Tribune  Jefferson  City 

Gazette  St.  Joseph 

News  Press St.  Joseph 

MONTANA 

Standard  Butte 

Tribune  Great  Falls 

Missoulian  Missoula 

NEBRASKA 

♦♦State  Journal  Lincoln 

World  Herald  Omaha 

NEW  JERSEY 

Bergen  Record  Hackensack 

Star  Eagle  Newark 

Evening  News  Paterson 

Ledger  Newark 


NEW  MEXICO 

♦Morning  Dispatch Roswell 

NEW  YORK 

♦♦Times  Buffalo 

Telegram  Herkimer 

♦♦Daily  Mirror  New  York  City 

Press Binghamton 

Standard  Star New  Rochelle 


A Swell  Review  on 
Buck  Jones  in 
“The  Roaring  West 99 

THE  first  three  reels  of  this  se- 
rial, while  of  a familiar  brand 
of  entertainment  in  its  basic  ele- 
ments proves  that  punch-packed 
action  in  westerns  can  also  carry  a 
refreshing  amount  of  logic.  Conse- 
quently, it  is  the  kind  of  show  that 
can  be  made  to  appeal  to  a wider 
audience.  It  is  well-acted,  convinc- 
ing and  moves  fast.  The  plot,  so 
far,  has  Jones  and  his  partner  on 
their  way  to  a land  rush.  They  join 
with  others,  and  the  heavy  of  the 
crowd  gets  their  map,  which  indi- 
cates valuable  mineral  deposits, 
and  succeeds  in  staking  the  claim 
first.  Considerable  wrangling  en- 
sues before  Jones  is  accused  of 
murder,  the  town  is  flooded,  a 
hideout  is  blown  to  pieces  and 
much  dirty  work  is  antcipated. 
First  rate  in  every  department. 
Running  time  of  each  chapter  av- 
erages 20  minutes. 

BOX  OFFICE 


Daily  News Tarrytown 

♦♦Herald  Syracuse 

No.  Shore  Daily  Journal 

Flushing,  L.  I. 

Nassau  Daily  News Freeport,  L.  I. 

Journal  News  Ithaca 

Evening  Recorder  Amsterdam 

Argus Mount  Vernon 

Citizen  Sentinel  Ossining 

Herald  Statesman  Yonkers 

Evening  News Jamaica,  L.  I. 

Democrat  & Chronicle Rochester 

NORTH  CAROLINA 
♦♦Daily  Record  Grensboro 


♦♦News  Charlotte 


♦♦Journal  & Sentinel 

Winston  Salem 

Citizen  Times  

Asheville 

♦♦Herald  Sun 

Durham 

OHIO 

Beacon  Journal  

Akron 

News  Bee  

Toledo 

♦♦News  

Dayton 

News  & Repository 

Canton 

Telegram  

Youngstown 

News  & Sun  

Springfield 

(MORE  XEXT 

WEEK) 

+ + 

+ 

Betty  Furness  Named  in 
“ Magnificent  Obsession 99 

A CHANGE  was  this  week  made 
in  the  cast  of  John  M.  Stahl's 
production  of  "Magnificent  Obses- 
sion," which  went  into  production  at 
Universal  City  last  Friday,  Jule  Hay- 
don  was  unable  to  accept  the  role 
which  Mr.  Stahl  had  offered  her  and 
resigned  from  the  cast.  Her  place 
was  taken  by  Betty  Furness,  who 
made  her  first  hit  in  "Aggie  Apple- 
by" and  was  prominent  in  the  cast 
of  "The  Life  of  Virgie  Winters." 

Mr.  Stahl  is  still  shooting  around  the 
gigantic  set  representing  the  steam- 
er Normandie  which  took  a triple 
crew  of  artisans  two  weeks  to  build 
and  dress  on  Universal's  City's  larg- 
est sound  stage.  The  cast  is  headed 
by  Irene  Dunne  and  Robert  Taylor. 
Important  roles  are  assigned  Charles 
Butterworth,  Sara  Haden,  Beryl  Mer- 
cer, Gilbert  Emery,  Arthur  Hoyt  and 
Henry  Armetta. 

+ + + 

SILVER  JUBILEE 

FOR  CLAIR  HAGUE 

(Continued  from  Page  9) 
of  the  exhibitors  of  the  Dominion  of 
Canada. 

This  is  a year  of  4 Silver  Jubilees. 
None  is  more  fitting  and  deserved 
than  the  Clair  Hague  Silver  Jubilee. 

The  offices  combined  in  the  Silver 
Jubilee  are  Toronto,  Winnipeg,  Mon- 
treal, Calgary,  St.  John  and  Van- 
couver. August  thirty-first  is  the  clos- 
ing date  and  by  that  time  every  ex- 
hibitor in  Canada  will  have  had  an 
opportunity  to  show  CJair  Hague 
just  where  he  stands  with  the  exhib- 
itors of  Canada. 


SHORTS— BUT  OH  MY! 


Shorts — but  oh  my!  You’ve  read  so  much  about  ballyhooing  them — and 
most  of  you  do  so  little  about  it!  After  all,  with  a feature  picture  to  worry 
about,  who  can  spend  time  boosting  a two  reelcr  or  a single-spool  picture? 
Who  can?  The  answer  is:  the  man  who  has  tried  it!  Many  a smart 
showman  is  picking  his  shorts  as  carefully  as  he  picks  his  features.  He 
picks  his  features  first,  of  course;  but  he  checks  his  full  list  of  shorts  avail- 
abilities to  select  the  proper  roundout  for  his  program. 


Many  a smart  showman  is  concentrating  a nice  proportion  of  his  effort 
each  week  in  building  up  EXTRA  interest  in  his  theatre  through  sensible 
advertising  of  his  comedy,  novelty,  serial  and  news  reels  in  newspaper  ads, 
publicity,  and  lobby  display. 

Sometimes  it  will  be  a striking  item  in  the  newsreel  that  he  can  “blast”  a 
broadside  on.  Or  it  may  be  a swell  headline  act  in  a Mentone;  or  an  es- 
pecially zippy  Oswald;  or  a super-oddity  in  “Strange  As  It  Seems.”  Maybe 
it  will  be  a grotesque,  far  off  city  in  “Going  Places”  that  even  wealthy  va- 
cationists can  never  travel  to.  Certainly  plenty  of  people  are  intrigued  by 
this  special  notice  and  plenty  of  tickets  are  sold  because  of  the  practice. 


Just  as  kids  storm  your  house  whenever  a new  Universal  Serial  is  bally- 
hooed,  so  too,  many  extra  hard-to-get  patrons  are  attracted  by  the  extra 
attention  you  give  to  especially  outstanding  items  on  your  “surrounding” 
program. 

Shorts — but  oh  my!  How  important  they  can  he  in  sending  your  audiences 
out  fully  satisfied  with  a grand  show!  Wise  showmen  watch  them  care- 
fully— and  capitalize  on  the  good  ones — wisely!  JOE  WEIL 


LOW€UJ 

THOMjjgj 

griA? 


The  ADVENTURES  of 
Frank  MERRIWELL 


30: 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION1 


July  20,  1935 


FOUR  SERIAL  SHOWMANSHIP  SPECIALS! 


DON’T  MISS  ASH 
electriftingJ 
death-defying 
-CHAPTER 


BUY  5,000  OF  THESE  AI\D 
GET  ONE  BECK  JONES 
DAISY  AIR  RIFLE  FREE! 


BOYS'  GIRLS' 


• BEST  ESTIMATE  SUMMTTIO 
IN  THE  CONTEST  ABOVE.  AND  THE 
BEST  REASON  (GIVEN  IN  IS  WOROS) 
/tn  WHY  BUCK  JONES  IS 


WHY  YOU  WOULO  LIKE  TO 
OWN  A DAISY  AIR  RIFLE 


BUCK  JONES-DAIS  Y AIR  RIFLE 
FREE  FOR  CONTEST  PRIZE . 

D UY  5,000  or  more  of  the  "Roaring  West"  jumbo 
circus  heralds  and  receive  FREE  one  BUCK  JONES- 
DAISY  AIR  RIFLEI  Imprint  the  heralds,  using  the 
special  mat  available  at  Universal  Exchanges;  set  up 
the  display  shown  at  the  right,  and  you’ll  have  a swell 
start  on  your  "ROARING  WEST"  campaign.  If  you 
prefer,  offer  the  air-rifle  as  a prize  in  some  other  com- 
petition, but  you  must  imprint  the  heralds  with  copy 
as  provided  on  mat.  Contact  your  local  Daisy  dealer 
for  co-operation  and  for  the  special  buck  shot. 

Two  Big-Little  Books  for  “Roaring  West” 

C ACH  book  is  a complete  story  in  itself,  but  one 
^“carries  over  into  the  other,  plot,  characters,  etc.,  _ 

They  are  profusely  illustrated  with  production  stills  and  both  covers  carry  the  title  and  fea- 
ture Buck  Jones.  Will  be  sold  through  leading  five  and  tert  cent  chain  stores.  Arrange  dis- 
plays tied  in  with  the  picture.  Give  away  several  copies  as  prizes.  For  prices  and  other 
information  address:  The  Whitman  Publishing  Co.,  Racine,  Wise. 

"Tailspin  Tommy  in  The  Great  Air  Mystery" 

kylORE  action,  more  adventure  and  great- 
*”*  er  air  thrills  in  the  picture  and  more 
newspapers  to  tie-up  with!  That’s  what  you 
get  with  "Tailspin  Tommy  in  the  Great  Air 
Mystery."  Check  your  local  papers  now  and 
contact  the  one  running  this  popular  strip 
or  Sunday  page,  for  co-operation.  Offer  a 
slide  or  trailer  and  a lobby  card  in  return 
for  a line  under  the  strip, 

"house"  ads,  bannered 

trucks  and  newsstand  cards, 
all  tied  in  to  your  engage- 
ment of  the  picture.  If  the 
paper  has  a "Tailspin  Tom- 
my" club  arrange  for  group 
attendance  at  the  opening. 

If  not  get  it  to  sponsor  one 
well  in  advance  of  opening. 


A Few  Suggestions 

f ONTACT  air-port  or  flying  school  for 
— ' co-operation  on  a mystery  plane  with 
markings  on  wings  and  tail.  Announce  that 
you  will  give  free  passes  to  the  first  ten 
youngsters  best  describing  the  type  of  plane, 
markings,  color,  make  and  the  day  and  time 
of  its  flight.  Arrange  for  airplane  trips  as 
prizes  for  other  contests.  In  return  for  pub- 
licity on  screen  and  in  lobby  borrow  a 
plane  for  ballyhoo  purposes. 

Stage  an  airplane  model  construction 
contest  with  Junior  memberships  in  the 
(American)  Aeronautical  Association  or 
subscriptions  to  the  association  publication, 
as  prizes.  Real  pilot's  goggles  or  helmets 
will  also  make  attractive  prizes. 


FLASH  GORDON"-  ANOTHER  BIG 
NEWSPAPER  TIE-UP  SERIAL 


A LEX  RAYMOND'S  sensational  newspaper  strip  and  Sunday  page, 

**  "Flash  Gordon"  will  be  another  great  Universal  chapter-play  backed 
by  a nation-wide  newspaper  tie-up.  You  can't  start  working  on  it  too  soon, 
telling  the  local  paper  running  the  strip,  that  you  will  play  the  picture. 

Ask  for  a credit  line  with  the  strip  and 
page,  suggest  a few  "house"  ads  plugging 
the  strip  and  announcing  the  coming  of  the 
picture.  Suggest  banners  on  the  delivery 
trucks.  Then  plug  the  strip  and  paper  in 
lobby  and  on  screen  with  your  advance  an- 
nouncements of  the  picture. 

The  pistol  illustrated  at  the  left,  is  one 
of  the  many  great  novelties  for  your 
"FLASH  GORDON"  campaign.  Tie-up  with 
dealers  for  window  displays  and  cooperative 
ads.  Use  pistols  for  contest  prizes.  It's  a 


harmless  toy — flashes  sparks  and  makes  a 
siren-like  noise.  For  information  as  to  prices, 
dealers,  etc.,  address  Louis  Marx  and  Co., 
200  Fifth  Ave.,  New  York  City. 

The  Big  Little  Book  Library  features  Flash 
Gordon  with  Alex  Raymond  drawings,  not 
stills  from  the  production.  The  book  makes 
a great  tie-up  as  it  is  sold  through  chain 
stores  which  will  give  you  displays.  Books 
are  also  good  for  contest  prizes.  Address: 
Whitman  Publishing  Company,  Racine,  Wise. 


"ADVENTURES  OF  FRANK  MERRIWELL"-  STANDISH  S 
FAMOUS  STORIES  IN  12  THRILL-PACKED  CHAPTERS 


T HOUSANDS  of  boys,  and  girls, 
* count  Frank  Merriwell  as  one  of 
their  best  palsl  He  is,  perhaps,  the 
greatest  fiction  hero  in  history.  His 
exploits  and  adventures  have  thrilled 
the  youth  of  America  for  genera- 
tions and  are  still  among  the  best 
selling  -books  for  young  boys  and 
girls.  His  adventures  in  school,  in 


athletics  and  in  travel  give  you  un- 
limited exploitation  possibilities. 
Schools,  Boy  Scouts  and  other 
youth  organizations,  and  the  boys 
and  girls  themselves,  will  work  with 
you  in  making  this  one  of  the  big- 
gest showmanship  chapter-plays  you 
have  ever  run.  Let  them  know  it's 
coming. 


July  20,  1935 


UNIVERSAL  WEEKLY-SHOWMANSHIP  SECTION 


31 


OSWALD"  T"Ltt?rKI  IS  STEPPING  OUT 


W*  ATCH  the  leading  toy  stores  and  toy 
departments  for  the  appearance  of 
the  latest  OSWALD  novelties  including  the 
dolls  and  rattles  shown  at  the  left.  Work 
with  the  dealers  for  displays  and  co-oper- 
ative newspaper  ads.  Promote  dolls  from 
the  dealer  and  offer  them  as  contest  prizes. 
For  further  information  address:  Irwin  & Co., 
27  W.  20th  St.,  New  York  City. 

drawings.  Hold  a special  OSWALD  MAT- 
INEE with  souvenirs,  ice  cream  and  a gen- 
eral whoopie  party  for  the  kids  with  the 
treat  on  Oswald. 


"Oswald" 

A Marquee  Attraction 

OSWALD  has  built  up  an  army  of  fans 
that  extend  from  coast  to  coast  and 
from  Canada  to  the  Gulf!  When  you  play 
him  put  his  name  on  your  marquee.  Give 
him  a spot  in  your  ads.  Use  the  stock  one 
sheet.  Plug  him  every  way  you  can.  Here 
are  a few  suggestions: 

Organize  "OSWALD  CLUBS"  on  the  same 
basis  as  your  Buck  Jones  or  serial  clubs. 
Tie-up  with  the  newspapers  for  an  OSWALD 
GAG  AND  DRAWING  CONTEST.  Offer 
prizes  for  the  best  gags  for  the  Lucky  Rab- 
bit to  pull  in  his  pictures  and  for  the  best 


The  stock  I 
sheet  for  OS- 
WALD. Use  it 
every  time 
you  play  one 
of  thsse  fea- 
ture cartoons. 
Space  provid- 
ed for  im- 
printing title 
of  current  pic- 
ture. 


OSWALD'S  BOOK 

OSWALD  in  cartoon  is  also  a member  of  the  Big-Little 
Books  Library  on  sale  at  5 and  10c  stores.  These  books 
are  profusely  illustrated  with  Oswald's  antics  and  carry  a 
running  story  of  his  adventures.  Covers  are  in  full  color  and 
feature  the  star  in  title  and  drawing.  Leading  chain  stores 
sell  them  and  will  give  you  displays.  Offer  a few  copies  as 
contest  prizes.  Address:  Whitman  Publishing  Co.,  Racine, 
Wise,  for  nformation  as  to  prices,  dealer,  etc. 


BOOST  THE  FINEST  NEWSREEL  ON  THE  MARKET 


“MENTONE”  MUSICALS 


“Stranger  Than  Fiction” 

POST  the  individual  items  on  a lobby 
board  for  extra  ticket  sales!  The  four 
corners  of  the  globe  are  scoured  to  provide  tjiwctH 
the  material  for  this  intriguing,  educational  Wit 
entertainment.  Weird,  unbelievable  oddities 
narrated  by  a prominent  radio  personality.  Ml 
That's  the  stock  one  sheet  at  the  riqht.  Use  iXJii 
it  in  your  lobby  and  on  your  front.  Post  a / 
few  around  town  in  strategic  spots. 


HCMN 


TAKE  a look  at  the  NAMES  on  that  poster 
to  the  left!  The  biggest  in  radio,,  vaude- 
ville and  night-club  circles!  That's  what  you 
ge,t  with  UNIVERSAL-MENTONE  featur- 
ettesl  Real  box-office  draws — names  that 
rate  a spot  on  your 
marquee — and  a line 
in  your  ads — give  it 
to  them!  For  your 
front,  lobby  and  for 
around-town  posting 
there  is  a special  one 
sheet  for  every  one 
of  the  series.  Each 
one  is  produced  with 
the  same  seat-selling 
showmanship  that 
characterizes  other 
Universal  posters. 
Sell  the  big  names — 
the  music — the  girls 
the  laughter — they're 
all  there  when  you 
play  a UNIVERSAL- 
MENTONE. 


Going  Places 

With 

Lowell  T liomas 

Another  box- 

office  name!  A ^ 

real  booster  for  any  liBlriliiHlBBBiHBHBBIIBH 
program.  Lowell 

Thomas  is  one  of  radio's  top  personalities 
excellent  for  school  tie-ups.  Here  s a stock 
one  sheet  to  help  you  do  it.  Ask  for  this 
poster  at  your  Universal  Exchange. 


UK  1VE  ***«£*  U*E  ] 


UNIVERSAL  WITH  GRAHAM 
McN AMEE,  TOPS  THEM  ALL 


MORE  newspaper 
promotion  to  give 
impetus  to  your  selling 
iob!  Another  BIG 
NAME  to  flash  on  your 
marquee  and  in  your 
lobby.  Sell  the  UNIVER- 
SAL NEWSPAPER 
NEWS  REEL  as  a fea- 
ture of  your  program. 
Sell  the  inimitable  Gra- 
ham McNamee,  — who 
tops  all  radio  and  screen 
announcers.  Sell  the 
front  page  news  shots 
that  Universal  camera- 
men risk  life  and  liberty 
to  get.  Put  McNamee 
and  the  Universal  News- 
reel on  your  marquee. 
They  rate  it  — every 
week. 

Each  issue  has  its 
own  one  sheet  plugging 
the  high  spots  of  the 
reel.  There's  one  of 
them  at  the  right.  Re- 
serve a spot  on  your 
front  display  for  it.  Give 
it  a special  sidewalk 
easel.  Spot  a few  around 
town.  Your  Universal 
Exchange  will  supply 
you  with  a stock  poster 
featuring  Graham  Me- 


Universal! 


NEWSREEL 


GRAHAM  MCNAMEE 


TALKING  REPORTER; 


FLOOD  TOLL  MOUNTING 

NEW  YORK  AUTHORITIES  rush  aid  to  the  destitute  and  home- 
less of  nine  counties  as  the  region  digs  out  of  the  mud  and 
wreckage  left  in  the  wake  of  the  worst  inundation  in  the  history 
ol  the  State.  Every  foot  of  ground  examined  gives  new  evt- 
denco  of  havoc. 

BAYONETS  COW  PICKETS 

TACOMA.  Wash.  - A furious  hand-to-hand  struggle  rages  for 
hours  between  Guardsmen  and  striking  mill  hands  as  the  latter 
attempt  to  halt  traffic  over  a strategic  bridge.  Cold  steel  and 
JN5  gas  bombs  break  up  the  demonstration.  

HELEN  BATTLES  HELEN 

WIMBLEDON,  England  — Mrs.  Moody  regains  the  tennis  crown 
she  lost  two  years  ago  in  a smashing  contest  with  Helen  Jacobs. 
The  tide  of  victory  shifts  Innumerable  times  before  the  end  of 
the  match  of  the  Century.  

MT.  VESUVIUS  ERUPTS 

NAPLES,  Italy  — Smoke  and  lava  once  more  belch  from  the 
overheated  crater  of  the  famous  fiery  mountain  after  several 
years  of  quiet,  striking  terror  into  the  fives  of  peasants  living  ' 


AND  OTHER  BIG  NEWS  THRILLS 


everal  03 
ing  in  | 

u 


Namee.  Use  this,  too.  When  there  is 
a UNIVERSAL  NEWSPAPER  NEWSREEL 
shot  of  some  important  local  event,  go 
after  it  with  special  selling.  Work  with 
the  newspaper  tie-up.  Give  the  paper 
credit  in  your  lobby  in  return  for  men- 
tion of  theatre  in  ads  and  publicity. 


UNIVERSAL  "Lll 

FOR  19 

Victor  Hugos  HUNCHBACK  OF  NOTRE  DAME  O EDWARD  X 
Directed  by  Edward  Sutherland.  An  Edmund  Grainger  Production 
DAUGHTER.  By  John  Balderston.  Directed  by  James  Whale.  A (a 
DINNER.  Faith  Baldwin  s Cosmopolitan  Magazine  Sensation.  Dire! 
Wyatt.  O From  the  best-seller  by  Beatrice  Lubitz.  O Binnie  B t 
famous  story.  Directed  by  Stuart  Walker.  O Edmund  Lowe  in  li 
Directed  by  Lloyd  Corrigan.  O Karloff  and  Lugosi  in  THE  IN  VIS  3 
STORMY  by  Cherry  Wilson.  With  Noah  Beery,  Jr.  Directed  by  b 
Martel.  Directed  by  Hamilton  Macfadden.  O Edmund  Lowe  in  .1 
Jack  Oakie  in  FAST  AND  FURIOUS.  O THE  GIANT  PLANE  by  a 
Horton  in  HIS  NIGHT  OUT.  By  Henry  Irving  Dodge.  O AGEN' 
OF  THE  OPERA.  O Marta  Eggerth  in  SONG  OF  JOY.  O ED  / 
With  Constance  Cummings  and  Ricardo  Cortez.  Directed  by  Jc  r 
BLUEBEARD.  Screenplay  by  Bayard  Veiller.  O May  Robson  i 
TIMBER  with  Jack  Holt.  O STORM  OVER  THE  ANDES  with  J< 
Edward  Grant.  O DESTROYER  with  Jack  Holt.  O Gouverneur  ' 
Melford  O YELLOWSTONE  by  Houston  Branch.  O ALONE  1* 

THE  FLYING  SQUADRON  C 

WATCH  UNIVERSAL..  . becai 


NES  THEM  UP” 

35-36! 

fcNOLD  in  DIAMOND  JIM.  With  Jean  Arthur  and  Binnie  Barnes. 
3 2 MARGARET  SULLAVAN  PRODUCTIONS.  O DRACULA'S 
I Laemmle,  Jr.  Production.  O CAROLE  LOMBARD  in  SPINSTER 
id  by  Walter  Lang.  O STRANGERS  AT  THE  FEAST.  With  Jane 
les  in  HER  EXCELLENCY,  THE  GOVERNOR.  Nina  Wilcox  Putnam  s 
: GREAT  IMPERSONATION.  E.  Phillips  Oppenheim's  best-seller. 
.E  RAY.  Howard  Higgins  and  Douglas  Hodges'  weird  story.  O 
.is  Friedlander.  O WHILE  THE  CROWD  CHEERS.  With  June 
iC  SOLOMON  OF  BROADWAY.  Directed  by  Alan  Crosland.  O 
les  Warner  Bellah.  Directed  by  Ernst  L.  Frank.  O Edward  Everett 
44  O UNDER  THE  SURFACE  O Gaston  Leroux's  PHANTOM 
^RD  ARNOLD  in  THE  HANGOVER  MURDERS  by  Adam  Hobhouse. 
i s Whale.  A Carl  Laemmle,  Jr.  Prod  uction.  O The  Great  KARLOFF  in 
HREE  KIDS  AND  A QUEEN.  Directed  by  Edward  Ludwig.  O TALL 
k Holt  and  Antonio  Moreno.  O TROUBLE  IN  B FLAT  by  James 
rris  EAST  OF  JAVA.  With  Charles  Bickford.  Directed  by  George 
jETHER.  Zasu  Pitts  - Hugh  O'Connell.  Directed  by  Kurt  Neumann. 
!•  BUCK  JONES  PRODUCTIONS. 

e Universal  watches  your  box-office! 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R. 
U.  S.  POSTAGE 

Paid 

Permit  No.  949 
New  York,  N.  Y. 


UNIVERSAL'S  SENSATIONAL 

TWO -REEL  SPECIAL 


FOR  1935-36! 


Greater  than  “The  World’s  Greatest  Thrills ” 


Printed  in  U.  S.  A. 


WITH  EnOUGH  STARS  TO 
mAKE  THREE  PICTURES 


A Universal  Picture  presented  by  Carl  Laemmle 


With  Edward  Arnold  ♦ Constance  Cummings  * Sally  Eilers 

ROBERT  YOUNG  • Robert  Armstrong  • Gregory  Ratoff  • Reginald  Denny  • 
Louise  Henry  • Jack  LaRue  • Monroe  Owsley  • Ed  Brophy  • Gustav 
von  Seyffertitz  • Rafaela  Ottiano  • From  the  novel  by  Adam  Hobhouse  • 
A CARL  LAEMMLE,  JR.  Production.  Directed  by  JAMES  WHALE. 


Sept.  7,  1935 


UNIVERSAL  WEEKLY 


1 


The  Roll  of  Honor 


The  Following  Exhibitors  in  the  Chicago  Territory  have 
used  Universal  Pictures  Consecutively : 

CITY  OF  CHICAGO 


EXHIBITOR 

THEATRE 

EXHIBITOR 

THEATRE 

Balaban  & Katz  Corp. 

Circuit 

Gaelic 

1 5 Years 

R.K.O.  Corporation 

Circuit 

Mary  Krafcisin 

Cornell  Sq. 

Warner  Bros. 

Circuit 

Mrs.  F.  J.  Simec 

Crystal 

H.  Schoenstadt  & Sons 

Circuit 

20  Years 

E.  Stepanek 

Lynn 

10  Years 

Essaness  Theatres  Corp.  Circuit 

J.  Kempton 

15  Years 

Goodman  & Harrison 

Circuit 

15  Years 

P.  B.  Salkin 

Jackson  Park 

Jones,  Linick  & SchaeferCircuit 

28  Years 

C.  G.  Sigler 

East  Side 

Bland  Brothers 

Circuit 

L.  G.  Pierce 

Burnside 

Van  Nomikos 

Circuit 

Lester  Retchin 

Howard 

L.  Reinheimer 

Circuit 

C.  F.  Wagner 

Bugg 

Simansky  & Miller 

Circuit 

1.  Ettelson 

Lakeshore 

V.  R.  Langdon 

Oakley 

Nat  Wolf 

Lane  Court 

J.  Lasker  & Sons 

Circuit 

H.  Goldson 

Gold  Coast  & Plaza 

20  Years 

Louis  Laemmle 

Casino 

20  Years 

E.  W.  Haferkamp  & H. 

Hill  Hollywood 

C.  E.  Beck 

Castle  & Pastime 

H.  R.  Foster 

Rivoli 

C.  Scribano 

New  Paris 

Abe  Feder 

Metro 

Chas.  Fedeles 

Fashion 

28  Years 

N.  Gumbiner 

Commodore 

10  Years 

F.  Weiner 

National 

15  Years 

L.  Brecka 

Standard 

J.  B.  Koppel 

Astor 

A.  W.  Roth 

Kedzie  Annex 

15  Years 

Jack  Kirsch 

20th  Century  & Gold 

10  Years 

V.  T.  Lynch 

Tiffin 

G.  Economy 

Grand 

1.  Biba  & Wm.  Zelibor 

Clifford 

15  Years 

Mrs.  B.  Cleveland 

Circle 

15  Years 

A.  Cuser 

Queen 

15  Years 

C.  Rude 

Home 

Chas.  P.  Lauten 

Grand 

20  Years 

C.  H.  Christy 

Elmo 

1 5 Years 

M.  Reingold 

Vision 

10  Years 

Elmer  Benesch 

Liberty 

J.  C.  Gordon 

Chopin 

10  Years 

H.  Nepo 

Lindy 

Frank  Gordon 

Wicker  Park 

10  Years 

Sam  Halper 

Halsted  & Irving 

B.  Bartelstein 

Annette 

J.  J.  Plodna 

Palace 

R.  Rathje 

Morton  Park 

N.  Joseph 

States 

15  Years 

S.  F.  Scott 

Iris 

L.  H.  Miller 

Grand 

D.  E.  Rice 

Ambassador 

J.  V.  Giocomi 

Edwards 

Jack  Rose 

Rose  Booking  Circuit 

D.  Martin 

Butler 

Allied  Theatres  of  ill. 

Circuit 

F.  R.  McCarthy 

Loomis 

Harry  Balaban 

Harry  Balaban  Theatres 

H.  Abbott 

Apollo 

Publix  Great  States  TheatresCircuit 

Mrs.  Mary  Rudolph 

Emmett 

Joseph  Stern 

Joseph  Stern  Office 

(Continued  on  Page  26) 


EVERY  DAY  A 


123/320 

PAID  ADMISSIONS  IN  6 DAYS! 

Each  day  the  biggest  in  the  history  of  the  Roxy’s  management! 
And  that’s  the  story  you’ll  be  hearing  from  the  rest  of  the 
theatres  in  the  United  States  who  play  "DIAMOND  JIM"! 


NEW  RECORD! 


AND  STILL  GOING  STRONG 


i at  the  n*  y*  Roxyj 


* 


V\v„- 


'Y, 


I# 

3$ 


v-i' 


ln  3J?!£ 

Attracting  than  an? 

bieger  box  office  piayed  at 

\ Edward  Arn  \d’attendance  record* 

\1?0Xt'he  Ssf  three  dfgS2  589  people 

‘S'Sd  Sf-*1 **s, 

1 29S»\°hrS  dafs’°o°°^e^  the  S££e 

-ts 

3SSot  waigg , and  S^a? 

On  both  SarUfrQm  °ne  nan  {or 

tS^atrtno  t^eadunng  these 

feawn  moment  thaWtJ  ^ 

I St  the'  chouse  g on  ” ' 
T«he  tox°f^  weTe  greater^od 
the  three  ^ durtng  a h p0hc« 
any  t&fccn  . f\ve  ycras.  ^ 

r^erves  w*nd  once  on  ^ wden 
Saturday  seven  o ^owded 

evening  1 g 300  person  that 

there  wer  ’atre  and  h outside. 

,inSldLr  waiting  targe  number 
number  ^ dinarily^arge  dditioti 

This  extra  uired  the  regUtar/ 

of  balTOhPrs  to  the  Roxy  s / 

0f  23  ushers  w ✓ 

targe  siall.  ■ ■/ 


>fer*»s 


ol  t the  \<  >•  P&troos^  to  th»  * 


;iUU 

NEW 


Y YORK  EVENING  JOURN'AU 
— - ve*. 

^ 4 

and.  the  box- 
-office receipts  for  that  period 
jwere  greater  than  at  any  time 
lin  five  years.  Police  reserves 
[have  been  necessary  to  handle 
yhe  crowds,  and  at  one  time 
/there  were  close  to  10,000  per- 
| sons  in  the  theatre  and  half 
Uhat  number  waiting  outside. 
y'Diamond  Jim’s”  gustatory 
(feats  upon  the  screen  must  have 
[their  effects  upon  the  audience, 
\for  during  one  day  the  Roxy  \ 
[(management  served  5,850  cups  ' 
/of  coffee  and  3,900  bottles  of 
ginger  ale  in  the  lobby.  jy 
V :V-; 


V'*,  s-  ?.• 


;v 


# 


133,507  PAID  ADMISSIONS  1st  WEEK  AT 
N Y.  ROXY!  EVERY  DAY  NEW  RECORD! 

'"Universal's  are  the  money-making  pictures/  an  executive  of  the  theatre  stated." 

— Motion  Picture  Daily 


"IT’S  A TORNADO" 

— Howard  S.  Cullman , N.Y.  Roxy  Theatre 

"BEAT  'IMITATION  OF 
LIFE'  OPENING  BY  A 
THOUSAND  DOLLARS" 

— Orpheum  Theatre , San  Francisco 

"'DIAMOND  JIM'  A SEN- 
SATION. CROWDS  STAND- 
ING IN  LINE  THREE  HOURS. 
THOUSANDS  UNABLE  TO 
GAIN  ADMITTANCE" 

— Spreckels  Theatre , San  Diego 


A UNIVERSAL  PICTURE  WITH 

JEAN  ARTHUR  • BINNIE  BARNES 

-esar  Romero  • Eric  Blore  • Hugh  O’Connell  • George  Sidney 
)tis  Harlan  • Henry  Kolker  • Robert  McWade  • Fred  Kelsey 

An  EDMUND  GRAINGER  Directed  by 


Production 


EDWARD  SUTHERLAND 


CARL  LAEMMLE 
presents 

EDWARD  ARNOLD 


DIAMOND 


. 


6 1 UNIVERSAL  WEEKLY  " = Sept.  7,  1935 

DIAMOND  JIM 

No.  828  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  * Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
+ Diamond  Jim. 

Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  * Diamond  Jim  + Diamond 
Jim  + Diamond  Jim. 

Diamond  Jim  + Diamond  Jim  ♦ Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim  * 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  * Diamond  Jim  * Diamond  Jim 
Diamond  Jim  + Diamond  Jim. 

Diamond  Jim  * Diamond  Jim  + Diamond  Jim  + Dia- 
mond Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  * Diamond  Jim 


Diamond  Jim  + Diamond  Jim  + Diamond  Jim. 


Sept.  7,  1935  ; = UNIVERSAL  WEEKLY  - 7 

DIAMOND  JIM 

Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Dia- 
mond Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  * Diamond  Jim  + Diamond  Jim 
Diamond  Jim  + Diamond  Jim  ♦ Diamond  Jim  + Diamond  Jim 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim. 

Diamond  Jim  * Diamond  Jim  + Diamond  Jim  * Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  * Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
Diamond  Jim  + Diamond  Jim. 

Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  ♦ Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
Diamond  Jim. 

Diamond  Jim  + Diamond  Jim  + Diamond  Jim  ♦ Diamond 
Jim  * Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + 
Diamond  Jim  + Diamond  Jim  + Diamond  Jim  + Diamond 
Jim  + Diamond  Jim  + Diamond  Jim  + Diamond  Jim 
* Diamond  Jim. 


AGAI N 


ANOTHER  SMASHING  SPECIAL! 
AND  MORE  SENSATIONAL  THAN 
"THE  WORLD'S  GREATEST  THRILLS" 


NOORCANI . . . 


1 lose-ups  of  Death,  through  Fires,  Storms,  Riots,  Revolutions,  Floods, 
lurricanes,  Tornadoes,  Crashing  Planes,  Catapulting  Vehicles,  Des- 
1 uction,  World  Catastrophes ! . . . A Panorama  of  Thrills  never  before 
i sen!  . . . Filmed  by  hundreds  of  cameramen  at  the  risk  of  their  lives! 


10 


- UNIVERSAL  WEEKLY 


Sept.  7,  a 935 


"Diamond  Jim”  an  Earthquake 

LPi.J.v/r'i  r iV/ 1 u i 


»AIL1 


NEW  YORK,  SATURDAY,  AUGUST  31,  1935 


6 Jim’  Sets 5-Yr.  Attendance, 

3-Yr.  Gross  High  at  Roxy 

Chalking  up  the  best  attendance  record  in  five  years  and  the 
highest  gross  in  almost  three  years,  exactly  133,507  patrons  paid 
$47,000  to  see  “Diamond  Jim”  for  the  week  ending  Thursday  night 
at  the  Roxy. 

Topping  this  intake  was  “Call  Her  Savage,”  which  played  to 
the  tune  of  $58,000  for  the  week  ending  Dec.  1,  1932.  Clara  Bow 
made  a personal  appearance  that  week  and  admissions  were  scaled 
at  35  cents  to  $1.10  in  comparison  with  the  current  25-55  cents. 

Under  the  present  scale,  “Diamond  Jim”  tops  all  past  attrac- 
tions. “Imitation  of  Life,”  which  garnered  $44,000  for  the  week 
ending  Nov.  29,  1934,  is  second  to  it. 

Next  in  line  is  “Invisible  Man,”  which  did  $42,500  for  the  seven- 
day  period  ending  Nov.  23,  1933.  This  gives  Universal  the  first 
three  ratings  for  high  grosses  under  current  box-office  conditions. 
“The  Bride  of  Frankenstein”  also  was  in  the  big  money  class 
at  the  Roxy.  It  got  $38,000  for  the  stanza  ending  May  16,  last. 

“Universals  are  the  money  making  pictures  for  the  Roxy,”  an 
executive  of  the  theatre  stated  yesterday. 

Here  is  the  t cay  Red  Karin,  in  the  Motion  Picture  Daily  ran  the  story  of 
“ Diamond  Jim’s"  triumph  at  the  Roxy.  And  below  is  Mr.  Howard  S.  Cull- 
man’s second  wire  to  J.  R.  Grainger  telling  about  a swell  Sunday  record. 


WEEKLY 


A Magasin*  tor 
Motion  PIcturo  Exhibitor! 
Paul  Gulick,  Editor 
Published  Weakly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 

SEPT.  7.  1935 
Vol.  37.  No.  6 


JAMES  R GRAINGER 
UNIVERSAL  PICTURES  CORP 

N Y SEPT  2 1935 

A QUARTER  OF  A MILLION 
NEWYORKERS  THAT  DIAMOND 
JIM  HAS  THRILLED  TO  DATE  MUST 
BE  RIGHT  IT  IS  NOT  A TORNADO 
ITS  AN  EARTHQUAKE  STOP 
RECEIPTS  SECOND  SUNDAY  TEN 
THOUSAND  FOUR  HUNDRED 
SIXTY  FIVE  DOLLARS  WITH  TOTAL 
ADMISSION  TWENTY-NINE  THOU- 
SAND FIVE  HUNDRED  FIFTY  SEVEN 

(Continued  on  Page  19) 


A 

UNIVERSAL 

CAST 

IS  WORTH 
REPEATING! 

THOUSANDS  of  patrons  all  over 
the  country  have  written  in  to  say 
they  would  like  the  names  of  the  play- 
ers repeated  at  the  end  of  the  fea- 
ture. Thousands  of  your  patrons  are 
no  doubt  among  them,  and  so  we 
pass  this  request  on  to  every  exhibi- 
tor and  projectionist.  Universal  can 
only  comply  with  it  if  YOU  will! 


[a  UNIVERSAL  CAST  IS  WORTH  REPEATING  ] 


"'Diamond  Jim  . . . 
Jane  Alai  hews  . . 
Lillian  Hassell . . . 
Jerry  Hiehardson 

Air.  lax 

Charles  3.  Horsley  ■ ■ 

The  Pawnbroker 

Air.  Aloore 

Touehey 

Sank  “President 

Harry  Hill 

Jeweler 

Jewelry  Salesman  . . 
Alinister 


EDWARD  ARNOLD 

JEAN  ARTHUH 

BINNIE  BARKIS 

CESAS  ROM  EM 

ERIC  BLORE 

. . HUGH  O’CONNELL 

GEORGE  SIDNEY 

. .ROBERT  MS  WADE 

CHARLES  SELLON 

HENRY  KOLKER 

. . .WILLIAM  DEMAREST 

ALBERT  CONTI 

ARMAND  KAUZ 

. . TULLY  MARSHALL 


Starting  with  "DIAMOND  JIM" 
there  will  be  a REPEAT  CAST  at  the 
end  of  every  feature.  Please  do  not 
change  over  after  the  words  "The 
End,"  but  KEEP  ON  RUNNING  un- 
til you  have  shown  the  Repeat  Cast! 

A 

UNIVERSAL 

CAST 

IS  WORTH 
REPEATING! 


A FORTUNE  IN  FACE* 


Carl  Laemmle  presents 


With  Frankie  Darro,  Henry  Armetta,  William  Benedict,  Billy  Burrud, 
Charlotte  Henry.  Story  by  Chester  Beecroft  and  Harry  Poppe 
Directed  by  Edward  Ludwig.  Produced  by  Ben  Verschleiser 

A Universal  Picture  — 


-AND  ALL  YOURS! 


Guaranteed  to  melt 
every  human  heart 
with  laughter  and 
tears  — in  a story  ev- 
ery audience  will  go 
into  ecstasies  over! 


14 


UNIVERSAL  WEEKLY 


Sept.  7,  1935 


Charles  Farrell,  in 
real  life  Holly- 
wood’s star  ath- 
lete, who  stars  as 
the  All-American 
football  hero  in 
Universal’s 
“Fighting 
Youth.” 


Love  in  a lunch- 
room! Charles 
Farrell  and  his 
new  screen  sweet- 
heart June  Martel, 
hold  hands  in  the 
college  lunchroom 
where  she  works 
her  way  through 
school  as  cashier. 


Sample  of  the 
bone  crushing  ac- 
tion in  “Fighting 
Youth  ” Paul 
Schweglcr  tack- 
ling Jim  Purvis. 


F 


IGHTING  YOUTI- 

Unusual  College  Story  with  National 
Game  as  Background  will  be  released 
September  30. 


FOOTBALL  is  now  marching  forward  with  giant 
strides  to  occupy  the  athletic  throne  of  these 
United  States  and  Universal,  long  the  leader  in 
producing  sp3;t-i;les  answers  +Le  expectant  roar 
from  the  bleachers  with  "Fighting  Youth,"  a 
thrilling  football  story  which  approaches  the 
game  from  an  entirely  new  angle. 

Charles  Farrel,  tennis  champ,  boxer,  long  d's- 
lance  swimmer  and  polor  star,  who  is  in  reel  life 
Hollywood's  champion  athlete,  plays  the  leading 
role  of  an  All-American  pigskin  gladiator.  The 
role  of  his  sweetheart  is  taken  by  June  Martel,  a 
newcomer  to  the  screen  who  seems  bound  for 
stardom  in  the  opinion  of  those  observers  who 
have  seen  the  rushes  of  this  film. 

The  third  featured  role  is  played  by  Andy  De- 
vine,  former  college  and  professional  moleskin 
star  without  whom  no  movie  football  classic  is 
complete.  Ann  Sheridan  is  the  beautiful  femin- 
ine villain.  J.  Farrell  MacDonald,  the  Knute 
Rockne  of  "The  Spirit  of  Notre  Dame"  is  also 
featured.  Herman  Bing,  Eddie  Nugent,  Phyllis 
Fraser  and  Alden  Chase  have  important  support- 
ing parts. 

In  addition  the  entire  football  squad  of  the 
University  of  Southern  California  played  in  the 
two  complete  football  games  that  feature  "Fight- 
ing Youth."  With  them  in  these  gridiron  sequenc- 
es, will  be  seen  All-American  stars  of  the  recent 
past  and  present  including  Jim  Thorpe,  the  In- 


“ Touchdow  ” 
I\ick  Luk 
brings  Cha  - 
Farrell  do\ 
from  behi 
tcith  a per  i 
tackle. 


Sept.  7,  1935 


UNIVERSAL  WEEKLY; 


75 


OPENS  Football  SEASON 


e hero’s  reward! 

is  plain  that 
arles  Farrell  has 
n the  game  and 
the  girl. 


Happiness 
'ihead!  With 
her  hero  on 
|i  ?r  hands  and 
s engagement 
' ing  on  her 
finger. 


Ann  Sheridan  cannot  conceal  her  delight  when  Charles  Farrell 
tells  his  coach,  J.  Farrell  McDonald  and  his  Captain,  David  Worth 
exactly  what  he  thinks  of  them  for  objecting  to  his  friendship 
with  the  girl. 

For  two  weeks  in  the  giant  Los  Angeles  Coliseum,  arena  of 
the  1932  Olympic  Games,  under  a blazing  August  sky  with  the 
thermometer  over  ninety,  director  Hamilton  MacFadden  sweat- 
ed the  athletes  and  actors  through  these  football  field  sequenc- 
es. Farrell  played  through  all  eight  periods  of  the  two  games. 
And  remember,  every  play  was  photographed  from  three  to 
five  times  over,  so  as  to  get  the  perfect  take  for  each. 

WE  ARE  PROUD  TOO 

GLENDIVE  MONT  AUG  31 

CARL  LAEMMLE  SR— 

DELIVER  UNIVERSAL  PICTURES  INC  NYK 
KNOW  YOU  WILL  BE  PROUD  TO  KNOW  AM 
OPENING  THE  ROSE  THEATRE  WITH  YOUR 
DIAMOND  JIM  STOP  KINDEST  REGARDS 

JOE  B MOORE 


‘ Say  it  isn’t 
rue,  Charley!” 


dian,  greatest  football  player 
and  all  round  athlete  of  all  time, 
Paul  Schwegler  of  Washington, 
Nick  Lukats  and  Moon  Mullins 
of  Notre  Dame,  Jim  Purvis  of 
Purdue,  Dale  Van  Sickle  of  Flor- 
ida, Dutch  Fehring,  "Red" 
Christie  and  Frank  Baker  and 
many  others  of  equal  note. 

Ann  Sheridan  thinks 
she  has  Churlcs  Farrell 
clutched  tight  in  her 
pretty  right  fist.  But 
June  Martel  has  other 
plans  for  him. 


PAINT  THE 

Paint  the  town  re 
-and  watch  thos; 
Let  them  know  il 
melody  and  mec 
gayety,  romance 
everything  the> 


OWN  GAY! 

Mth  these  posters 
greenbacks  flow! 
IG  — that  it's  got 
[Irama,  girls  and 
and  thrills,  and 
vant  and  love! 


Xa  Cabamm"  (Rumba) 


fa1nclheMo0nl 


ED.PAWLEY  LOUISE  HENRY 


. 2,  *t*  $ * • T T S H AHHQN 

S3*  •:$***&  fci**  v i.  MX*Z**N 


v M.AH  CS0S1A HO A^< 


UNIVERSAL  WEEKLY 


Sept.  7,  1935 


A Thousand  Showmen  Choose 
Title:  “ REMEMBER  LAST  NIGHT?” 


Two  scenes  from  “ Remember 
Last  Night?”  in  which  the 
events  surrounding  a mysteri- 
ous murder  confuses  half  a 
dozen  befuddled  society  idlers, 
almost  to  the  point  of  mad- 
ness. This  production  is  full  of 
thrills  and  surprises  for  the 
cast  and  the  audience. 


“ Remember  Last  Night?”  is  a 
great  box-office  title  worthy  of 
this  Carl  Laemmle , Jr.  produc- 
tion with  stars  enough  for 
three  pictures.  “ Remember 
Last  Night”  is  a James  Whale 
production  and  that  means  a 
lot. 


WITH  the  help  of  a thousand  moving  picture  exhib- 
itors, moving  picture  executives  and  salesmen,  Carl 
Laemmle,  Jr.  has  obtained  a great  showman's  title  for  a 
great  showman's  picture.  For  three  weeks  James  Whale 
has  been  hard  at  work  on  Adam  Hobhouse's  extraordinary 
mystery  novel,  "Hangover  Murders."  The  title  of  this  pop- 
ular book  is  not  adapted  to  moving  pictures. 

At  the  time  the  picture  went  into  work,  Carl  Laemmle, 
Jr.  sent  out  a questionnaire  to  a great  many  smart  show- 
men asking  their  suggestions  for  a title.  Out  of  these  sug- 
gestions has  come  "Remember  Last  Night?"  It  was  a 
great  suggestion.  This  title  is  worthy  of  the  great  picture 


which  it  will  carry  through  to  real  box-office  triumphs. 

The  story  is  unique  and  fascinating,  with  human  interest, 
humor,  surprise  and  suspense  to  an  extraordinary  degree. 
It  has  a cast  which  sets  it  apart  from  any  picture  made 
this  season.  It  is  headed  by  Edward  Arnold,  Constance 
Cummings,  and  Sally  Eilers,  all  stars  in  their  own  right, 
and  featured  equally  in  this  production,  with  Robert 
Young  next  in  line:  The  cast  also  includes  Robert  Arm- 
strong, Gregory  Ratoff,  Reginald  Denny,  Louise  Henry, 
Jack  La  Rue,  Monroe  Owsley,  Arthur  Treacher,  Gustav 
von  Seyffertitz,  Raefaela  Ottiano,  Ed.  Brophy,  George 
Meeker  and  Allison  Ardell. 


+ + + 

"EAST  OF  JAVA"  PRODUCTION  STARTS 


HARLES  BICKFORD  started  pro- 
duction of  Gouvernor  Morris' 
story,  "East  of  Java,"  at  Universal 
City  yesterday.  The  production  is 
under  the  direction  of  George  Mel- 
ford,  and  the  screen  play  has  been 
written  by  Mr.  James  Ashmore  Creel- 
man.  In  the  first  scenes,  the  cast  sum- 


moned includes  Elizabeth  Young,  Les- 
lie Fenton,  Siegfried  Rienemann,  Ivan 
Simpson,  and  Clarence  Muse. 

It  was  the  intention  to  use  Clark 
Williams  in  an  important  role,  but  his 
work  in  "Tailspin  Tommy  in  the  Great 
Air  Mystery,"  will  prevent  his  appear- 
ing in  "East  of  Java." 


The  Gouvernor  Morris  novel  starts 
off  with  the  wreck  of  a Chinese  steam- 
er on  the  reefs  guarding  Tiger  Island. 
The  main  cargo  of  the  steamer  is  a 
consignment  of  wild  beasts,  and  an 
assortment  of  passengers  almost  as 
wild.  It  is  with  their  several  passions, 
dangers  and  love  affairs  that  "East 
of  Java,"  deals. 


Sept.  7.  1935 


UNIVERSAL  WEEKLY 


19 


May  Robson's  feature,  “ Three  Kids  And  A Queen,”  has  Darro,  Charlotte  Henry,  William  Hamilton.  Bottom  Row: 
been  completed  at  Universal  City.  Here  is  a celebration  Henry  Armetta,  May  Robson,  Edward  Ludwig  the  director 

of  the  principal  actors  with  the  director.  Top  Row:  Frankie  of  “ Three  Kids ” and  Billie  Burrud. 


James  Cruze  will  Direct  "SUTTER'S  GOLD” 


AMES  CRUZE  has  been  chosen  by 

Carl  Laemmle  io  direct  Universal’s 
next  epic  film — "Sutter’s  Gold"  based 
on  the  novel  by  Blaise  Cendrars  and 
adapted  to  the  screen  by  Gene  Fow- 
ler. "Sutter's  Gold"  has  been  more 
than  one  year  in  preparation  and  with 
the  assignment  of  Mr.  Cruze  as  its  di- 
rector it  will  go  before  the  cameras 
within  a fortnight.  Meanwhile  Mr. 
Cruze  has  joined  Mr.  Laemmle  in  a 
search  for  the  actor  to  play  the  role 
of  Sutter,  a part  so  outstanding  that 
it  is  expected  to  make  whoever  is 
awarded  the  opportunity  a full 
fledged  star  as  "Diamond  Jim"  has 
done  for  Edward  Arnold. 

Laemmle  has  enlisted  drama  critics, 
Little  theatre  producers,  agents  and 


even  movie  fans  in  his  search  for  the 
artist  to  play  General  Sutter  and  has 
even  offered  this  exceptional  oppor- 
tunity to  a novice  who  can  qualify. 
The  Universal  casling  department  has 
reviewed  more  than  150  screen  tests 
and  made  more  than  50  studio  tests 
of  persons  suggested  for  the  domin- 
ant role. 

"Sutter's  Gold"  offers  Director  Cruze 
even  greater  opportunities  than  any 
of  the  memorable  epic  films  which 
won  him  a ranking  position  among 
screen  creators — "The  Covered  Wa- 
gon," "North  of  36,"  "Pony  Express" 
and  "Old  Ironsides"  and  the  new  Uni- 
versal production  is  expected  to  be 
the  most  pretentious  film  Universal 
has  undertaken  since  "All  Quiet  on 


the  Western  Front."  Edmund  Graing- 
er, who  produced  "Diamond  Jim" 
will  be  in  charge  of  the  production  of 
"Sutter's  Gold." 

+ + + 

“DIAMOND  JIM ” 

AN  EARTHQUAKE 

(Continued  from  Page  10) 

STOP  THIS  IS  TWELVE  PERCENT 
GREATER  THAN  THE  FIRST  SUN- 
DAY AND  AT  THIS  RATE  ANTICI- 
PATE A LARGE  CHRISTMAS  WEEK 
AS  WELL  STOP  OF  COURSE  WE 
ARE  HAPPY  TO  BE  HOLDING 
DIAMOND  JIM  FOR  A THIRD 
WEEK  STARTING  FRIDAY  RE- 
GARDS 


HOWARD  S CULLMAN 


pounding  away  — hammer- 
ing home  to  millions  of  fans 
the  great  news  about  Un- 
iversal's Current  Hits  — 
building  up  ready-made 
audiences  for  these  Big 
Five,  Big  Money  Hits! 


u 


IRENE  DUNNE 

in  John  M.  Siahl's  production  of 

MAGNIFICENT  OBSESSION 


With  ROBERT  1AYLOR,  CHARLES  BUTTERWORTH  and  BETTY  FURNESS 
From  the  best  seller  by  Lloyd  C.  Douglas  . . . (Now  in  production) 

MARGARET  SULLA  VAN  and  FRANCIS  LEDERER 
in  "NEXT  TIME  WE  LOVE'' 

From  Ursula  Parrott's  newest  novel!  . . . Directed  by  E.  H,  Griffith 

WILLIAM  POWELL  in  "MY  MAN  GODFREY" 

A CARL  LAEMMLE,  Jr.  Production 
From  the  Liberty  Magazine  serial  by  Eric  Hatch 

" SUTTER  S GOLD" 

From  the  epic  novel  by  Blaise  Cendrars  ...  An  Edmund  Grainger  Production 

IRENE  DUNNE  in  "SHOW  BOAT" 

Edna  Ferber's  Immortal  Classic!  . . . Music  by  Jerome  Kern 
A Carl  Laemmle,  Jr.  Production  . . Directed  by  James  Whale 


i mu 


Watch  This 


by  LLOY&  C.  bi 
7 ' DOUGLAS | -rfn\( (J 


When  — ^ 

vou  see  the  queenly 

IRENE  DUNNE  . n Lloyd  Cagnif1_ 

D°^rSN:>U  will  understand  | 

CENT  OBS  talent  is  eagerly  sought 

why  h^vfx^ptl1?roducers  And  equally  nice 
by  all  the  big  prod^fROBERT  TAYLOR 
things  may  DUNNE.  Of  the 

who  co-stars  w?th  is  often  said 

story,  n°w  'n'read.are  never  the  same 
that  those  who  reaa  n , picture 

again..  However  tha^  ^ yQU 

will  be  an  even  g . living  and  speak-  I 

aU  the  Lne  characte  that  master  in  l 

1 

No  picture  , you  have  ever 
*leg  screen  is  anything  like 
^"imonD  JIM  ” True, historic person- 
••DIAMOND  JIM-  “ d but  no  modern 

s^^fessssss 

srsr-t  %±~jssss£. 

^WARD^VnOLD  bum  mto  the  starring 
ranks  with  this  B1NNlE  BARNES  and 

OTsfb1  asd  “4 , 

Now  in  production  the  re- 

Edward  Arnold.  Co  sta  YouNC  Robert 
SALLY  ElLERS,  .RO®  n Ed  Brophy. 

Armstrong.  Regina  Ratoff,  Louise 

jack  LaRue,  ^!|^yArthurTreacher, 

Henry.GeorgeMeeke  £jon  Seyffertitz, 

Monroe  Owsley,  ,ta  James  Whale. 

Rafaela  O«.ano.  D.recto  ucnoN. 

A CARL  LAEMMLE.  Jr.^K  ^ ^ fac 

C<,miM-',SUnt»'S  GOID" 

an  American  Epic 

UNIVERSAL  i*  ‘"V'-'jt  0'|d"f»Mtic  .torn, 
ideas,  in  "ew  got.  ~ nktured.  Can’t  you  think 
W!’iche?,,Vpu?eontyour  thinking  cap  '^oTSSi 

"•  Jhyo"u  T‘ V°  - UNIVERSAL 

'pictures.  T.  personally,  will  be  the  ,udge. 


telling  u»  now  • i,l  be  ibe  >un 

TURES.  I,  personally.  * 


vy,t>n  VA/ 

aJ^1Aylo 

I ^ * 

MAGNIFICENT 

OBSESSION 

After  six  months  in  preparation,  di 
rector  John  M.  Stahl  has  begun  filming 
Lloyd  C.  Douglas'  five  year  best  sellei 
“MAGNIFICENT  OBSESSION,"  o 
UNIVERSAL  studios. 

IRENE  DUNNE,  charming,  popular 
dramatic  star  of  Mr.  Stahl's  memorable 
“Back  Street"  has  the  first  starring  role  in 
this  new  human  interest  drama  and 
ROBERT  TAYLOR,  believed  by  Hollywood 
critics  to  be  the  most  promising  leading 
man  in  American  films  today,  isseenoppo 
site  the  star. 

Initial  scenes  for  “MAGNIFICENT  OB 
SESSION"  were  made  against  the  back 
ground  of  an  immense  studio  set  dupli 
eating  the  huge  French  liner,  Normandie 
Director  Stahl  plans  to  employ  more  than 
1500  “extras"  in  atmospheric  "shots"  for 
the  early  scenes  of  the  production. 


"DIAMOND  JIM," which  has  made  ai 
important  star  of  EDWARD  ARNOLD,  i 
crowding  theatres  in  America  and  else 
where.  There  never  has  been  another 
character  like  "DIAMOND  JIM."  He  wa 
an  American  product  who  made  a tre 
mendous  fortune  and  gave  it  away.  The 
picture  must  be  near  you  now. 

* A * 

"HANGOVER  MURDERS,"  Adam  Hob 
house's  great  story,  produced  by  CARL 
LAEMMLE,  Jr.,  directed  by  JAMES  WHALE, 
an  intensely  dramatic  play,  again  fea 
tures  EDWARD  ARNOLD  and  an  all  star 
cast  including  — Constance  Cummings, 
Sally  Eilers,  Robert  Armstrong,  Robert 
Young,  Reginald  Denny  and  others  of 
their  distinction,  is  on  the  way.  Watch 
for  itl  See  itl  And  enjoy  an  evening  of 
unalloyed  entertainment. 

* * * 

“SUTTER’S  GOLD” — A VAST 
SPECTACLE  IS  J UST  ABOUT 

GOING  INTO  PRODUCTION 
* * * 

A check  for  550  will  be  sent  to  you  if 
you  can  write,  us  an  acceptable  idea  telling 
us  how  to  improve  Universal  Pictures. 
I,  personally,  will  be  the  judge  as  to  the 
best  letter. 

Thomas  M.  Johnston,  Columbus,  Ohio, 
and  Larry  Woodin,  Wellsboro,  Pa.,  have 
received  550  for  their  ideas. 


UNIVERSAL 
fl)  PICTURES 

V CARL  LAEMMLE.  President 

Rockefeller  Center  New  York  City 


.mm, 


ojslssmk 

IsioJr^Pi^^CENT  OBSES  | 

p:  rri"  “ “~i  is 

fear, iS’S'sssSfe® 

Idunnf  d dj  by  the  eior:  1 splendid, 

ICharlea  ROBERT  8Ta YLoiRENE 

■ directed  hUtterw°rth,  Betty  F.R  with 
/STAHL.  & successful  ^JOHN  ’ Inal 

I Have,,  **..  dateof  release.' 

IjM”  MffSi^WAMOND 

I the  title  role?  w AKD  ARNOl  r>  , 
|famAemfoy'h^  ^'■^hero 

J hangover 

(production  Zh  u MUrDERS  >• 


— ^uncements. 

* wu  Lr,ti cti0lD’" 

,NT0  ^Obucvot  lloGH0,NG  | 

h&eg&'sss&sd 


Directed  by  Christy  Cabanne  ....  Maurice  Pivar,  Assoc.  Prod. 


,\<vQ  • • >se' 

VS  <iV 

*;>v 


cs  *!£<§:$£’>' 

(iV*  ‘•x\\o<'^'a’(e 
> te  • ; • ^eV°  ^ 

*■  ^a’5'  tA&'V'o'l  \aet' 

w^°f  • 

o"eA  *" 


CROWDS  WILL  ROAR  AROUND  YOUR 
BOX-OFFICE  WHEN  YOU  PLAY  THIS 
DRAMA  OF  THE  ROARING  CROWDS! 


And  these  Great  All-American  Stars:  Larry  "Moon"  Mullins  • Jim 
Purvis  • Paul  Schwegler  • Dale  Van  Sickel  • Jim  Thorpe  • Leslie 
Cooper  • Howard  "Red"  Christie  • Nick  Lukats  • Frank  Sully 


iBiBBalliiTO 


26 


UNIVERSAL  WEEKLY 


E Sept.  7,  1935 


ROLL  OF  HONOR 


EXHIBITOR 

THEATRE 

(Continued  from  Page  1) 

TOWN  & STATE  EXHIBITOR 

THEATRE 

TOWN  & STATE 

Mrs.  J.  W.  Edwards  (10  yrs. 

) Opera  House 

Aledo,  III. 

V.  Quarta  (10  yrs.) 

Bartlett 

Highwood,  III. 

J.  Marchesi  (10  yrs.) 

Amboy 

Amboy,  III. 

G.  W.  Kruger 

Hinsdale 

Hinsdale,  III. 

Joe  Brokaw  (15  yrs.) 

Brokaw 

Angola,  Ind. 

Sam  Routes 

Strand 

Hobart,  Ind. 

L.  A.  Turner 

Strand 

Angola,  Ind. 

C.  B.  Burkhardt 

Pastime 

Homer,  III. 

Phil  Billiet  (10  yrs.) 

Coliseum 

Anaawan,  III. 

F.  G.  Shad 

B'way-American 

Indiana  Har.,  Ind. 

F.  B.  Swanson  (10  yrs.) 

Antioch 

Antioch,  III. 

E.  Friedman 

Garden 

Indiana  Har.,  Ind. 

J.  Lerner  (15  yrs.) 

Grand 

Argo,  III. 

Paul  Bernier  (20  yrs.) 

Lyric 

Kankakee,  III. 

C.  Heslip  (15  yrs.) 

Heslip 

Augusta,  III. 

D.  E.  Cannon 

Kentland 

Kentland,  Ind. 

W.  R.  Catlow 

Catlow 

Barrington,  III. 

A.  Metzger  (15  yrs.) 

Fairy 

Knox,  Ind. 

J.  Burke 

Vanity 

Batavia,  III. 

J.  Goldberg  (15  yrs.) 

La  Porte 

La  Porte,  Ind. 

Edward  Zorn 

Apollo 

Belvidere,  III. 

J.  J.  Gregory 

Roxy 

La  Porte,  Ind. 

J.  G.  Gesell  (15  yrs.) 

Front  St. 

Bloomington,  III. 

J.  Foder 

Cozy 

La  Porte,  Ind. 

O.  F.  Vonesh 

Strand 

Brookfield,  III. 

J.  R.  Wood 

Princess 

Leroy,  III. 

Chas.  Kuchan  (15  yrs.) 

Capitol 

Canton,  III. 

A.  Werbner 

Princess 

Lewistown,  III. 

William  A.  Clark 

Garden 

Canton,  III. 

A.  J.  Inks  (15  yrs.) 

Crystal 

Ligonier,  Ind. 

C.  J.  Gerard  (10  yrs.) 

Woodbine 

Carthage,  III. 

Steve  Bennis  (15  yrs.) 

Lincoln 

Lincoln,  III. 

Mrs.  F.  R.  Mellinger 

Varsity 

Champaign,  III. 
Chatsworth,  III 

A.  L.  Hainline  (15  yrs.) 

Illinois-Royal 

Macomb,  III. 

F.  W.  Kaiser 

Virginia 

C.  E.  Hartford  (15  yrs.) 

Coliseum 

Marseilles,  III. 

H.  L.  Cooper 

Palace 

Chesterton,  Ind. 

L.  Cochevety 

Temple-Tivoli 

Mishawaka,  Ind. 

Koshut  & Sabota  (10  yrs.) 

Liberty 

Chicago  Hts.,  III. H.  E.  Hoag  (15  yrs.) 

No.  Side 
Momence 

Momence,  III. 

Frank  J.  Rolan  (10  yrs.) 

Sunset 

Chillicothe,  III. 

A.  W.  Howard 

Strand 

Monon,  Ind. 

H.  E.  Reid 

Vialto 

Clifton,  III. 

Mrs.  E.  E.  Gibson  (10  yrs.)  Lyric 

Monticello,  III. 

A.  B.  McCollum  (15  yrs.) 

Lorraine 

Hoopeston,  III. 

J.  G.  Oelwen 

Royal 

New  Boston,  III. 

Fred  Anderson  (10  yrs.) 

Morris 

Morris,  III. 

Woytinek  & Murphy 

Gaybles 

North  Judson,  ln< 

A.  J.  Johnson 

Palace 

Crown  Point,  Ind.R.  Lamb 

Oregon 

Oregon,  III. 

H.  L.  Henning  (15  yrs.) 

Culver  Mil.  AcadCulver,  Ind. 

W.  J.  Fleugel  (15  yrs.) 

Pekin-Empire 

Pekin,  III. 

Frye  & Muench  (10  yrs.) 

Tivoli-Colonial 

Danville,  III. 

L.  J.  Bennett 

Rialto 

Pekin,  III. 

J.  Smith 

Opera  House 

Dallas  City,  III. 

Adolph  Szold  (15  yrs.) 

Garden 

Peoria,  III. 

G.  Constan  (15  yrs.) 

Avon 

Decatur,  III. 

E.  L.  Harris  (15  yrs.) 

Columbia 

Peoria,  III. 

J.  M.  Duncan  (10  yrs.) 

Alhambra 

Decatur,  III. 

George  Settos 

Rialto 

Plymouth,  Ind. 

C.  E.  Morrow  (15  yrs.) 

Morrow 

Decatur,  III. 

C.  Reese 

Gem 

Plymouth,  Ind. 

G.  Lekander 

Fargo 

Geneva,  III. 

H.  Uptown 

Polo 

Polo,  III. 

V.  Machek 

Liberty 

De  Pue,  III. 

J.  A.  Dauntler 

Prophet 

Prophetstown,  III. 

L.  G.  Rorer  (15  yrs.) 

Dixon 

Dixon,  III. 

A.  L.  Revert 

New  Home 

Rantoul  III. 

J.  J.  Hruby  (15  yrs.) 

Dolton 

Dolton,  III. 

W.  L.  Pracht  (10  yrs.) 

Arcadia 

St.  Charles,  III. 

C.  W.  Leist 

Tivoli 

Downers,  Gr.,  Ill 

A.  B.  Wooley  (10  yrs.) 

Princess 

Saybrook,  III. 

R.  H.  Shoellhorn  (10  yrs.) 

Dundee 

Dundee,  III. 

Jones  & Biker 

Family 

Sheldon,  III. 

Sam  Schlaes  (15  yrs.) 

Forsythe 

E.  Chicago,  Ind. 

J.  Fusheanes 

Oliver 

So.  Bend,  Ind. 

J.  Kendall  (15  yrs.) 

Kendall 

Farmer  City,  III. 

Ezra  Rhodes  (15  yrs.) 

Castle 

So.  Bend,  Ind. 

J.  A.  Weece  (10  yrs.) 

Princess 

Farmington,  III. 

R.  Babcott 

Indiana 

So.  Bend,  Ind. 

J.  W.  Heller 

Star 

Freemont,  Ind. 

N.  Plonski 

Linden 

So.  Bend,  Ind. 

Stanley  Leay 

Stanley 

Galena,  III. 

A.  Golubski 

Lyric 

So.  Bend,  Ind. 

V.  U.  Young  (10  yrs.) 

Palace 

Gary,  Ind. 

J.  Vogel 

River  Park 

So.  Bend,  Ind. 

Pete  Kalleris  (15  yrs.) 

Grand 

Gary,  Ind. 

H.  Szmecki  (10  yrs.) 

White  Eagle 

So.  Bend,  Ind. 

N.  Bikos  (10  yrs.) 

Roosevelt 

Gary,  Ind. 

S.  Stein 

Armo 

So.  Bend,  Ind. 

J.  Bikos 

Roxy 

Gary,  Ind. 

H.  R.  Barricklow 

Isis 

Toluca,  III. 

J.  Greene  (10  yrs.) 

Genesee 

Genesee,  III. 

G.  G.  Shauer  & Sons 

Premier 

Valparaiso,  Ind. 

M.  Gerrib 
T.  L.  Orr 

Georgetown 

Edna 

Georgetown,  III. 
Gibson  City,  III. 

(15  yrs.) 
A.  G.  Schultz  (10  yrs.) 

Rialto 

Walkerton,  Ind. 

E.  O Schmidt  (10  yrs.) 

Palace 

Gilman,  III. 

E.  E.  Rietz 

Watseka 

Watseka,  III. 

J.  Czgany,  Jr. 

Circle 

Goshen,  Ind. 

Sam  Meyers 

Teatro  Del  Lago 

Wilmette,  III. 

P.  E.  Saunders  (15  yrs.) 

Saunders 

Harvard,  III. 

M.  F.  Bodwell  (10  yrs.) 

Paramount 

Wyoming,  III. 

D.  W.  Wright  (10  yrs.) 

Lawford 

Havana,  III. 

L.  Monkamier 

Yorkville 

Yorkville,  III. 

F.  W.  Shaver 

# 

Henry 

Henry,  III. 

E.  E.  Alger 

Alger's  Circuit 

Peru,  III. 

Sept.  7,  1935  = UNIVERSAL  WEEKLY  -97 

‘Frankenstein’  Pays  Off 
In  Mexico  City,  Osaka 

Osaka. — “Bride  of  Frankenstein”  is 
doing  good  business  at  the  Osake 
Skachiku  theater,  despite  the  typhoon. 

Mexico  City. — A sellout  business 
is  being  done  by  “Bride  of  Franken- 
stein” at  all  the  houses  on  the  Regis 
circuit. 

Just  an  enlargement  of  an  item  in  the  Hollywood  Reporter  of  August  31st.  It  shoivs  how  the  “Bride  of  Frankenstein,'’ 
is  cleaning  up  outside  of  the  United  States,  as  well  as  in.  Even  a typhoori  could  not  stop  the  business  is  Mexico.  “ Frank - 
enstein”  is  doing  this  kind  of  business  everywhere  it  plays  in  the  United  States  and  outside. 


Edgar  A.  Guest,  Poet-Philosopher  and  Newspaperman 

Signed  by  Universal  Pictures  to  Write  and  Act 


P EELING  that  the  screen  needs 
• more  pictures  dealing  with  the 
typical  American  home  life  and  ideals, 
Carl  Laemmle,  president  of  Universal 
Pictures  gave  a long  term  contract 
last  week  to  Edgar  A.  Guest,  news- 
paperman, poet  and  philosopher  and 
will  make  him  a star  in  film  plays  along 
these  lines.  His  Universal  pictures  will 
be  Guest's  initial  cinema  venture. 

After  weeks  of  negotiation  Laem- 
mle sent  studio  men  to  Chicago  last 
week  to  make  a talking  screen  test 
of  Guest.  When  the  noted  writer  and 
radio  commentator  proved  to  have 
exceptional  natural  acting  talent,  as 
well  as  screen  personality,  the  Univer- 
sal president  sent  a representative  to 
Detroit  by  plane  with  a contract  for 
Mr.  Guest's  services  not  only  as  an 


actor  but  as  a dialog  writer. 

According  to  present  plans  Mr. 
Guest's  cinema  debut  will  be  as  the 
principal  character  of  a domestic 
drama  suggested  by  one  of  his  own 
verses,  "Home."  Two  other  pictures 
are  to  be  filmed  before  next  summer. 

Guest's  books  of  verse  number 
more  than  a score.  His  writings  ap- 
pear daily  in  200  leading  newspapers. 
His  weekly  radio  broadcasts  have 
proved  so  popular  that  within  the 
period  of  two  years  he  has  risen  from 
48th  to  ninth  among  the  nation's  air 
favorites. 

Guest  has  been  a newspaper  writer 
nearly  40  years.  He  has  never  quit 
a job  or  been  discharged  in  his  life. 
He  has  been  connected  with  the  De- 
troit Free  Press  ever  since  he  began 


writing.  His  verse  has  been  syndicat- 
ed by  only  one  man  and  for  16  years 
his  books  have  been  published  by  only 
one  firm.  He  has  lectured  in  nearly 
3,000  towns  and  cities  of  America. 
His  unique  Universal  contract  provid- 
es that  he  will  never  be  cast  in  any- 
thing but  a ’straight'  role  and  that 
his  dialog  in  pictures  will  be  of  his 
own  writing. 

"I  look  upon  Mr.  Guest  as  one  of 
the  great  screen  stars  of  tomorrow," 
Mr.  Laemmle  states,  "He  is  a leader 
in  the  field  of  modern  American  wit, 
vision  and  understanding.  He  knows 
American  minds,  hearts  and  homes 
and  I know  of  no  man  better  qualified 
to  present  the  philosophy  of  the  fath- 
er and  home  builder  of  today,  on  the 
screen." 


AND  HE'S  CLAD  TO  BE 

Especially  after  what  the  trade 
paper  boys  said  about  her! 

"it  sets  the  pace  for  all  talkie  comedies  of  its 
type  from  now  on.  Keeps  the  house  in  stiches. 

But  you  must  see  it  to  realize  how  funny  it  all 
is.  Not  only  are  the  gags  superlatively  amus- 
ing, but  the  story  comes  very  close  to  top- 

notch  satire!  — Los  Angeles  Times 

• 

Certainly  the  most  genuinely  funny  picture 
Zasu  Pitts  has  appeared  in.  It  reaches  gor- 
geously high  spots  of  burlesque  . . . Give  it  a 
break  because  there's  something  in  it  for 
practically  every  type  of  audience." 

—Hollywood  Reporter 

Cued  to  the  crowd  . . . Gets  laughs  by  the 
sheer  impact  of  its  nonsense ...  It  has  a virility 
which  appeals  to  the  mob  . . . Miss  Pitts  gives 
her  excellent  standard  performance." 

— Daily  Variety 


Carl  Laemmle  presents 

ZASU  PITTS 
HUGH  O'CONNELL 

in  Universal's  Laughing  Sensation 

with 

HELEN  TWELVETREES 
LUCIEN  LITTLEFIELD 

Eddie  Brophy,  Ward  Bond,  Bert  Gordon 


Directed  by  William  Nigh 
Produced  by  David  Diamond 


CTion 


g;  A DIGEST  OF  THE 

^r_  EXPLOITATION  IDEAS  OF 

m amm m m || 


BEST 

THE 


WEEK 


A iidjii  id  A- 

V if  q TW9&  firW  t 


It’s  Going  BOOM!  BOOM!  at  the  Box-Office! 


A SALUTE  to  real  Showmen!  They're 
"going  to  town"  with  DIAMOND 
JIM.  And  HOW  that  fellow  is  stepping! 
Biff,  bing,  bang — socking  records  right  and 
left!  Five  year  marks  blown  to  the  winds! 
Roxy  Theatre  officials  now  digging  up  six 
and  seven  year  old  files  to  find  attendance 
figures  to  equal  the  continuing  DIAMOND 
JIM  riot  there.  Looping  the  loop  in  Chi- 
cago! Showering  the  box-office  with  a gold- 
en stream  at  the  Golden  Gate  city!  Held 
over  in  Philadelphia!  Boom  days  in  San 
Diego!  DIAMOND  JIM  made  millions  for 
himself — now  he  is  making  more  for  the 
clever  showmen  who  are  sending  his  picture 
on  its  merry  record-smashing  way  backed 
by  bang-up  showmanship  campaigns!  Pack 
your  exploitation  big  guns  with  DIAMOND 
JIM  powder  and  go  BOOM!  BOOM!  again 
at  the  box-office! 

JOE  WEIL 


ABOVE — Lobby  in  the  Keith  Theatre,  Baltimore,  Md.,  where  tie-up  with  Royal  Type- 
writer kept  two  girls  busy  day  and  night  tapping  out  facts  on  DIAMOND  JIM  for 
distribution  to  patrons.  BELOW — How  the  florists  are  tying  up.  The  better  New 
York  shops  featured  the  DIAMOND  JIM  corsage  in  tribute  to  the  premiere  at  the 
Roxy  Theatre.  Both  of  these  ideas  are  easily  planted  in  any  city 


THE  ULTRA  ULTRA  IN  TIE-UPS 


The  most  exclusive  window  in  the  whole,  wide-world — Black,  Starr,  Frost  & Gorham, 
the  aristocrats  of  super-jewelers — for  the  first  time  in  their  distinguished  history,  de- 
vote a window  to  a motion  picture  tie-up.  They  featured  the  original  settings  of  the 
DIAMOND  JIM  gems.  The  display  attracted  thousands  and  brought  much  news- 
paper publicity  as  well. 


IHAHOKDJW 


\\<i  DIA\H»M  JIM  tOKSAOf 
HIJNOfc  fir  OP t MM*  uf 


. DIAMOND  JIM 

PL  ROXY  THEATRE  AUG  23 


I 


fdwnxtJ  APNOLD 

Akr»Ot  »A#NIS 


Sept.  7,  1935 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


31 


Here  are  more  “Diamond  Jim”  Jam  Gems! 

Catching  the  eyes  of  passers-by  at  busiest  spots  in  Gotham  ! 


Look  them  over!  Only  samples  of  deluge  of  New 
York  windows  which  helped  welcome  DIAMOND  JIM'S 
premiere  at  the  Roxy  Theatre.  ABOVE  LEFT — Cottier 
window  of  the  Studebaker  Salon  comparing  transportation 
in  the  day  of  DIAMOND  JIM  with  that  of  today.  This 
display  may  be  duplicated  in  any  city  where  an  old  style 
bicycle  can  be  secured.  Blow  it  over  with  gold  paint  and 
flitter,  and  doll  up  for  effect  . . . RIGHT — Liggett's  Drug 
store  window  devoted  to  DIAMOND  JIM  books.  This  is 
one  of  a string  of  leading  drug  store  windows  which  de- 
voted space  to  the  picture  . . . RIGHT — Book  window  in 
Rockefeller  Center  showing  enlarged  photographs  from 
the  picture  and  also  some  of  the  DIAMOND  JIM  gem 
replicas.  So  strong  has  the  demand  for  the  dollar  edi- 
tion of  the  DIAMOND  JIM  book  become,  that  even 
though  it  has  just  been  issued,  the  first  two  editions  have 
been  exhausted  and  the  third  edition  is  now  on  tho  press. 


LEFT — One  of  a string  of  eighteen  Willow 
Cafeteria  windows  which  created  a tre- 
mendous amount  of  word-of-mouth  ad- 
vertising on  DIAMOND  JIM.  The  large 
table  was  set  with  one  of  the  famous  huge 
meals  DIAMOND  JIM  is  said  to  have 
consumed  regularly.  The  individual  cards 
in  front  of  the  window  gave  details  of 
the  monumental  meals.  Simply  swell  as 
an  attention-getter  for  the  restaurant — 
good  for  a newspaper  story — and  fine  for 
the  picture  too!  Try  it  in  your  city! 

Watch  this  space  for  more  “DIAMOND  JIM 99  Campaigns! 


39  —UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION  = Sept.  7.  1935 

The  West  Starts  Rolling  — N.  Y.  Holds  Over! 


Tonight  It 

“GONG  NITE" 
TALENf  QUEST 

0»  « MlilS 

TMI  »UN  IV1MT  0» 


JWi  yfenuudic  IL 

6'hiA  DlilUoru-  X 
IkMMmilniUi&n*-/ 


^pfTOMORROW  W, 

T\VN  What  A Man  He  Wasl  •/ 
■L4  HIS  WOMEN,  HIS  JEWELS 
AND  HIS  MILLIONS 
Were  Delicious  Scandalsl 

EDWAED  ARNOLD 


MEET  THE  PRINCE  OF  SPENOERS! 

©«»  PUyboy  of  the  Golden  Ninebei  *»d  $>2,000,000 

H*  Spent  For  Pleasure  Two  MSton  For  D>«mond»l  A Ml 
bon  0o»«r  M«tn«gc  Otter!  Hifnd'cd  TKouiend  DolU' 
Chempogne  Pertieil 


ED  WARP  ARNOLD 


JEAN  ARTHUR' 
BINNIE  BARNES 


Vi^-  JEAN  ARTHUR  • with*  BINNIE  BARNES 

\ Unlyermal  Picture  Parker  Mortll’t  Story  * M 


Thu  >i  tkt  ftipleycique  Story  of  on  Incredible  Mon.  the 
Moit  Colorful  Pcaonelity  Thot  Ever  Walked  the  Stdewohi 
_ . of  New  Tort 


AMf 

STAGE  BAND  SH  < 

AND  tM  MUSICAL  Jfi-  >*«£  i 

glad  lads'^5^lnl  / 


sfoitlano  jciHtc 

COLORADO 

TROUTLAND 


***** 


\WHAT  A PICTURE 

Glorious  with  Girls, 
Gleaming  with  Jewels 
Blazing  with  Life 
SIZZLING  DAYS! 
ROARING  NIGHTS! 


“AN  ORCHID 
TO  DIAMOND  JIM  " 


TOMORROW! 

SAN  DIEGOS 
BIGGEST 

i PREMIERE  Yl 


Out  Include*  ■ > 

JEAN  W 

ARTHUR  ■ 

BINNIE  El 

BARNES  ■ 

Cmir  Romera  W 
Erie  Blori 

Hugh  0’Conoell  k ] 
Georgo  Sldaiy 

. A Unlocmt6{i 
Picture  rf'. 


Tha  amazing  atory  of 
tha  flashiaat  lover  and 
moat  fabuloua  apandcr 
tha  Gay  White  Way  hat 
ever  known  j 


THE  BRILLIANT  PICTURL 
ZATION  OF  THE  SPECTAC- 
ULAR LIFE  AND  LOVES  OP 
AMERICA’S  FAMOUS 
PRINCE  OF  SPENDERS 


o EDWARD  ARNOLD 

JEAN  ARTHUR 
- \ BINNIE  BARNES 


AND  A CAST  OF 
THOUSANDS 


CAREFULLY  COOLED/ 


k 

i 

i 

m 

m 

i 

m 

(I)  Three  columns  x 8"  from  Denver  Theatre,  Denver.  (2)  Two  column  x 7'/2"  -from  Orpheum,  San  Francisco.  (3)  Three  column  x 5'/2" 
from  Palace,  Chicago.  (4)  Two  column  x 9"  hold-over  from  New  York  Roxy.  (5)  Two  column  x 8!/2"  from  Spreckels,  San  Diego,  Cal. 

(6)  Three  column  x II"  from  Orpheum,  San  Francisco. 


m u s 


C R L S 


From 

UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


UNIVERSAL  NEWSREEL 


Printed  in  U.  S.  A. 


With  GRAHAM  McNAMEE 


mflGniFiCEntt)BSESsion 


VOL.  3 7, 


?JI 


Sept.  14,  1935 


UNIVERSAL  WEEKLY 


1 


The  Roll  of  Honor 


TOWN 

THEATRE 

EXHIBITOR 

YEARS 

Albany,  Ore. 

Granada 

Hal  Vaughn 

3 years 

Ashland,  Ore. 

Lithia 

Walter  Leverette 

2 years 

Astoria,  Ore. 

Liberty 

J.  J.  Parker  Circuit 

5 years 

Baker,  Ore. 

Clarick 

Mrs.  Myrtle  Buckmiller 

5 years 

Bend,  Ore 

Capitol 

B.  A.  Stover 

10  years 

Clatskanie,  Ore. 

Avalon 

K.  A.  Spears 

2 years 

Corvallis,  Ore. 

Oregon  State 

Hal  Vaughn 

3 years 

Cottage  Grove,  Ore. 

Arcade 

W.  M.  Morelock 

15  years 

Eugene,  Oregon 

Heilig 

F.  M.  Crabill 

5 years 

Independence,  Ore. 

Isis 

Ross  Nelson 

10  years 

Lebanon,  Ore. 

Kuhn 

R.  Kuhn 

10  years 

Marshfield,  Ore. 

Egyptian 

Robt.  Marsden,  Jr. 

15  years 

Medford,  Ore. 

Craterian 

Geo.  Hunt-Tri-State  Circuit 

3 years 

Mt.  Angel,  Ore. 

Auditorium 

Father  Endres 

10  years 

North  Bend,  Ore. 

Liberty 

Dennis  M.  Hull 

15  years 

Ontario,  Ore. 

Dreamland 

C.  R.  Potter 

15  years 

Oregon  City,  Ore. 

Liberty 

W.  A.  Long 

10  years 

Portland,  Ore. 

Ames 

Charles  Ames 

5 years 

Portland,  Ore. 

Bob  White 

Bob  White 

Portland,  Ore. 

Circle 

G.  T.  Woodlaw 

15  years 

Portland,  Ore. 

Egyptian 

W.  A.  Graeper 

Portland,  Ore. 

Granada 

Stephen  Parker 

Portland,  Ore. 

Irvington 

Lillian  Lockwood 

5 years 

Portland,  Ore. 

Kenton 

Wm.  Cutts 

Portland,  Ore. 

Lincoln 

Phil  Carlin 

5 years 

Portland,  Ore. 

Moreland 

K.  W.  Cockerline 

Portland,  Ore. 

Novelty 

Howard  Fleishman 

15  years 

Portland,  Ore. 

Portsmouth 

C.  R.  Slater 

15  years 

Portland,  Ore. 

Rex 

Frank  O'Rourke 

10  years 

Portland,  Ore. 

State 

Kent  C.  Hartung 

5 years 

Portland,  Ore. 

Roseway 

H.  J.  Updegraff 

Portland,  Ore. 

Venetian 

Hugh  McCredie,  Jr. 

Powers,  Ore. 

Pioneer 

G.  P.  Stewart 

18  years 

Roseburg,  Oregon 

Indian 

Geo.  Hunt-Tri-State  Circuit 

3 years 

St.  Helens,  Ore. 

Columbia 

G.  O.  Garrison 

8 years 

Salem,  Oregon 

Elsinore 

Warner  Bros. 

5 years 

Salem,  Oregon 

State 

Ed  Lewis 

Seneca,  Oregon 

Olive 

Geo.  F.  Kennedy 

The  Dalles,  Ore. 

Granada 

G.  E.  Mathews 

Tillamook,  Ore. 

Coliseum 

Claude  Smith 

5 years 

Portland,  Ore. 

Blue  Mouse 

John  Hamrick 

5 years 

Camas,  Wash. 

Granada 

Mrs.  Edith  Seavert 

15  years 

Kelso,  Wash. 

Kelso 

W.  G.  Ripley 

5 years 

Longview,  Wash. 

Columbia 

W.  G.  Ripley 

5 years 

Winlock,  Wash. 

Roxy 

K.  A.  Spears 

Weed,  Calif. 

Weed 

Walter  Leverette 

5 years 

Yreka,  Calif. 

Broadway 

Walter  Leverette 

5 years 

Emmett,  Idaho 

Ideal 

C.  D.  Bucknum 

5 years 

Signed  G.  C.  CRADDOCK,  Mgr. 


/; 


“Diamond”  Is 
Chicago  Hit; 
Gets  $ 24,600 


Chicago,  Sept.  8. — “Diamond  Jim” 
was  the  big  money-maker  of  the  week 
in  spite  of  the  fact  that  all  downtown 
first  runs  had  a marked  pickup  over 
the  rainy  holiday.  The  take  at  the 
Palace  was  $24,600,  which  exceeded 
normal  by  $5,600. 


Diamond”  Is 


Frisco  Smash 


1 


With  $15,000 


San  Francisco,  Sept.  4— “Diamond 
Jim”  bowled  ’em  over  with  a sensa- 
tional $15,000  gross  at  the  Orpheum, 
just  double  normal  for  the  house. 

"riirlv  Tnn" 


MOTION  PICTURE 

DAILY 

UNIVERSAL 


Diamond  Jim’ 
Denver  Riot 

Denver,  Sept.  8. 

“Diamond  Jim”  was  eu 
standout  division  and  piled  $8  Son 
seven  days  at  the  Denver  This Jn 
over  the  line  by  $3,500.  * — ^ s 


3 


\v 

th 


‘Jim  ’at  $45,850\ 
In  2d  Week;  B 

“Diamond  Jim,”  with  a five-year  ' 
attendance  -record  and  a new  throo- 
vear  highiWTfP  credit  in  its  first 
week  at  the  Roxy,  kicked  in  with  a 
landsome  $45,850  in  its  second  week 
which  terminated  Thursday  night,  a’ 
final  count  demonstrated  yesterday. 

In  the  face  of  adverse  weather  and 
such  competition  as  “Top  Hat”  at 
the  Music  Hall,  “Anna  Karenina”  at 
the  Capitol  and  “Page  Miss  Glory"  at 
he  Strand,  but  with  the  extended 
Labor  Day  weekend  in  its  favor  the 
second  stanza  of  the  Universal  picture 
gave  an  impressive  account  of  itself.  I 


4 - ■ UNIVERSAL  WEEKLY  =Sept.  14,  1935 

THE  NATIONAL  LAUGH 


No.  829  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

The  world  is  yearning  for  something  to  laugh  at. 


Particularly,  the  United  States. 

The  millions  are  half  scared  to  death.  They  don't  know 
what  is  coming  next  in  the  form  of  income  taxes,  inherit- 
ance taxes  and  other  taxes. 

Millions  are  wondering  whether  they  were  completely 
nuts  when  they  voted  our  present  administration  into 
office.  They  are  wondering  how  in  the  devil  we  ever  expect 
to  pay  back  the  billions  (not  the  millions)  which  our  gov- 
ernment plans  to  spend  to  keep  the  idle  from  being  idle. 

They  never  needed  relief  from  tension  more  than  they 
do  today. 

They  never  needed  a laugh  so  badly  as  they  do  this 
minute. 

They  need  it  so  badly  that  they  will  be  glad  to  pay  for 
it,  even  if  it  is  only  in  the  form  of  a movie. 

So  up  steps  Zasu  Pitts  to  deliver  the  much-needed  laugh. 


Miss  Pitts  is  a laugh  before  she  even  starts.  Universal 
knew  that  before  it  even  cast  her  to  play  the  principal  nut 
role  in  a picture  called  "She  Gets  Her  Man." 


Sept.  14,  1935  = UNIVERSAL  WEEKLY  = ■ — 5 

COMES  JUST  IN  TIME! 


Universal  had  bought  a superb  burlesque  on  the  G-Man 
type  of  screen  stuff.  All  it  needed  to  make  it  perfect  was 
Miss  Zasu  Pitts. 

So  Universal  and  Miss  Pitts  got  together  and  made  "She 
Gets  Her  Man." 

Together  they  made  the  newest  national  laugh. 

Miss  Pitts  does  get  her  man.  She  gets  him  with  her 
amazing  hands,  her  perfectly  dead  pan  and  her  remarkable 
cleverness. 

Strangely  enough,  she  has  a story  which  fits  her  to  per- 
fection. She  has  a story  which  the  millions  will  love  — a 
perfectly  ridiculous  Zasu  Pitts  story. 

Millions  think  Zasu  Pitts  is  funny  before  she  even  starts. 
More  millions  will  agree  she  is  a national  tonic  after  they 
see  her  in  "She  Gets  Her  Man." 

It  is  a Zasu  Pitts  story.  It  is  impossible.  So  is  Miss  Pitts. 
Universal  has  put  two  impossibilities  together  and  has 
made  a knockout  entertainment. 

It  is  ready-made  for  money.  If  is  tailor-made  for  you. 
Hop  to  it ! 


THE  SMASHING  SUCCESSOR 
SMASHING  SERIAL  IS  j 

FAR  CREATER  THAN  "TAILSPIN  TOMMY"!  WITH  MOR 
ADVENTURES.  THRILLS,  EXCITEMENT  - AND  MYSTERY 


TO  THE 
l-IERE! 


• • • 


— ■ ,,n 

>1  35**  - 


un  WWW 


Directed  by  RAY  TAYLOR 
A UNIVERSAL  PICTURE 


8 


UNIVERSAL  WEEKLY 


Sept.  14,  1935 


"AMATEUR  NIGHT" 


Oswald,  the  Lucky  Rabbit  in  his  latest  release,  “ Amateur  Night,”  which  is  now 
being  played  in  theatres  with  such  features  as  “’Diamond  Jim.” 

Deals  Continue  To  Pour  In 


JAMES  R.  GRAINGER,  General 
Manager  of  Distribution  for  Univer- 
sal Pictures  Corporation,  announced 
this  week  the  closing  of  a deal  with 
the  Butterfield  Circuit  in  Michigan  for 
1935-36  product.  This  deal  covers  77 
theatres  located  in  the  important 
major  situations  in  the  state  of  Mich- 
igan and  was  completed  by  James  R. 
Grainger  and  M.  M.  Gottlieb  repre- 


senting Universal  and  W.  S.  Butter- 
■pfeld  and  E.  C.  Beatty  representing 
the  Butterfield  circuit. 

Mr.  Grainger  aiso  announced  the 
closing  of  a deal  for  the  1935-36 
Universal  product,  with  the  Jefferson 
Amusement  Company  of  Beaumont, 
Texas,  which  sets  Universal  product 
in  59  important  theatres  in  Eastern 
(Continued  on  Page  22) 


If  EE  K L Y 


A Magaxin*  for 
Motion  Plctura  Exhibitor* 

Paul  Gulick,  Editor 
Published  Weakly  by 
the  Motion  Pictuie  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 

SEPT.  14,  1935 
Vol.  37  No.  7 


Reciprocity 

//pEMEMBER  LAST  NIGHT?"  was 

■ N delayed  five  days  last  week,  all 
because  Carl  Laemmle,  Jr.,  wanted  to 
reciprocate  to  a dear  friend  and  the 
man  who  had  saved  his  father's  life. 
Louise  Henry,  who  is  featured  in  the 
cast  with  Edward  Arnold,  Constance 
Cummings,  Sally  Eilers  and  Robert 
Young,  is  the  daughter  of  Dr.  Jesse 
Heiman,  who  operated  on  Carl 
Laemmle  so  spectacularly  in  London 
ten  years  ago.  He  lay  desperately  ill 
in  New  York.  Miss  Henry  asked  the 
privilege  of  going  to  his  bedside. 
Without  hesitation,  Carl  Laemmle,  Jr. 
delayed  the  production  so  that  she 
could  visit  her  father. 

Miss  Heiman  arrived  by  plane  on 
Tuesday  for  the  necessary  scenes  in 
"Remember  Last  Night?"  The  next 
day  Dr.  Heiman  died  and  Miss 
Heiman  flew  back  for  the  funeral 
with  the  sorrow  of  the  entire  Laemmle 
family. 


Grainger  Selects  Cast  of 

Great  Impersonation 

EDMUND  GRAINGER  announced  yesterday  the 
cast  of  "The  Great  Impersonation"  in  support  of 
Edmund  Lowe.  Valerie  Hobson  is  installed  as  leading 
lady,  and  Wera  Engels  in  the  role  of  the  beautiful 
countess  who  is  the  constant  menace  in  this  story, 
which  is  regarded  as  the  greatest  novel  by  E.  Phillips 
Oppenheim.  Others  in  the  cast  are  Lumsden  Hare, 
Marjorie  Gateson,  Henry  Mollison,  Henry  Kolker, 
Brandon  Hurst,  Leonard  Mudie,  Claude  King  and 
Frank  Reicher. 


Alan  Crosland  will  place  "The  Great  Impersonation" 
in  production  next  Monday,  using  a script  written  by 
Major  H.  O.  Yardley,  Lt.-Com.  Frank  Wead  and  Eve 
Green. 


Louise  Henry,  beautiful  featured  player  in  ‘"King  Solomon 
of  Broadway,”  and  “ Remember  I.ast  Night?”,  listens  to 
Pinky  Tomlin  interpreting  his  song,  “That's  What  You 
Think,”  which  is  sung  in  “ King  Solomon  of  Broadway)’ 
Pinky  makes  ’em  up  while  you  icait. 


Sept.  14,  1935: 


jUNIVERSAL  WEEKLY: 


Desperate  Story  of  the  Filming 
of  the  Dixie  Disaster  - - - - 


BEHIND  every  newspaper  story, 
there  is  a tale  of  news  gathering 
as  graphic  as  the  story  itself.  Back  of 
the  photographing  for  the  newsreel 
of  a great  disaster,  there  invariably 
billows  and  storms  a great  story  of 
human  achievement.  Back  of  the  Dixie 
and  Florida  Keys  story,  lies  a tale  of 
news  gathering  that  combines  heroic 
fortitude,  ingenuity,  foresight,  utter 
folly,  and  dogged  perseverance. 

On  Monday  night,  the  United  Press 
sent  out  a warning  that  a storm  was 
threatening  Florida.  Charles  Ford,  Ed- 
itor of  the  Universal  Newsreel,  keeps 
his  eye  glued  to  the  UP  news  ticker  in 
his  office,  and  at  home  listens  to  a 
powerful  radio  which  brings  in  Flor- 
ida, California  and  Honolulu  as  easily 
as  most  radios  bring  in  local  stations. 
He  was  convinced  that  a newsreel 
story  of  national  importance  would 
take  place  within  the  next  twenty- 
four  hours. 

Immediately,  he  got  busy  with  the 
telephone  and  telegraph,  making  ar- 
rangements in  the  Florida  points 
which  seemed  to  be  strategic,  Miami, 
Jacksonville,  Key  West  and  Tampa. 
The  best  man  for  the  assignment  was 
photographing  the  garment  strike  in 
New  York.  Ford  gave  him  his  orders 
to  proceed  to  Newark  airport,  where 
a plane  would  be  awaiting  him.  His  in- 
structions were  in  the  plane.  In  spite 


You'll  never 
forget 


of  the  most  terrific  flying  weather, 
the  plane  staggered  into  Jacksonville 
at  3:00  P.  M.  Tuesday.  It  could  go  no 
further.  Ford  had  realized  this  in  New 
York,  and  had  made  arrangements 
by  offer  of  a big  bonus,  for  a dare- 
devil to  drive  the  cameraman  in  a car 
from  Jacksonville  to  Miami. 

The  car  left  at  4:30  Tuesday  after- 
noon. It  arrived  in  Miami  at  5:00 
A.M.  Wednesday,  the  driver  almost 
helpless,  the  car  practically  ruined. 

In  the  meantime,  Ford  had  made  ar- 
rangements with  the  Coast  Guard 
for  a seaplane.  Pathe  and  MGM 
newsreels  then  combined  with  Ford. 

All  agreed  that  Lyons  was  the  best 
man  for  the  assignment  and  it  was  ar- 
ranged that  Lyons’  shots  should  be 
shared  equally  with  the  other  two 
companies.  Only  one  cameraman 
could  go  in  the  treacherous  air  jour- 
ney, but  Lyons  is  an  intrepid  dare- 
devil, who  will  go  anywhere  where  any 
flying  man  will  take  him.  He  flew  over 
and  photographed  from  every  angle 
the  stranded  Dixie  before  any  rescue 
vessel  could  come  within  a mile  of 
where  the  Morgan  liner  lay  pounding 
heavily  to  the  impact  of  forty  foot 
waves  and  an  eighty  mile  gale.  It  was 
dangerous  work,  testing  every  re- 
source of  pilot  and  photographer, 
with  death  facing  them  every  mo- 
ment they  were  in  the  tossing  plane. 

On  the  way  back  to  Miami,  Lyons  discovered  from 
the  air  the  catastrophe  that  had  overtaken  the  veterans 
on  the  Keys,  and  induced  the  Coast  Guard  pilot  to  fly 
over  the  destroyed  camp  so  he  could  photograph  that. 
Back  in  Miami,  Lyons  called  up  Ford.  The  newsreel  editor 
had  already  bought  by  phone,  a Cadillac,  and  it  lay  with 
engine  running,  ready  for  Lyons  to  make  the  trip  to  Jack- 
sonville. In  Jacksonville,  he  would  have  just  time  to  catch 
a train,  and  all  provisions  had  been  made  for  the  insur- 
ance and  packing  of  the  precious  film.  It  was  late  Wed- 
nesday night. 

All  this  time,  Ford  had  not  had  a wink  of  sleep  for  two 
nights,  but  he  felt  that  he  was  just  on  the  brink  of  scoring 
one  of  the  biggest  newsreel  triumphs  of  his  career.  That 
evening,  Wednesday,  Lyons  was  to  call  him  from  Jack- 
sonville. But  if  Ford  hadn't  slept,  neither  had  Lyons, 
and  he  had  had  the  physical  experience  of  pitting 
his  strength  against  the  elements  when  they  were  on 
a wild  rampage.  At  times  the  hurricane  had  registered 
120  miles  an  hour.  He  was  at  the  end  of  his  strength.  If 
he  could  only  make  the  four  hundred  miles  to  Jackson- 
ville with  the  only  shots  made  of  the  Dixie.  But  he  couldn't. 
(Continued  on  Page  27) 


Charles  Ford, 

Editor  of  Universal  Newsreel 


10 


UNIVERSAL  WEEKLY 


Sept.  14,  1935 


Robert  Young, 
tcho  plays  Tony. 


Edward  Arnold, 
who  plays  Harrison 
the  astute  detective 
who  solves  the  crime 


Constance  Cummings, 
who  plays  Carlotta 


Sally  Eilers, 
who  plays  Betty  Hurling 


Remember  Last  Night? 


EVERYTHING  probably  would  have 
been  ali  right  if  Tony  Milburn 
hadn't  explored  the  Huling  estate, 
on  Long  Island,  and  had  found  Vic 
Huling  dead  in  bed,  with  a bullet  in 
his  heart. 

Everybody  could  have  gone  on 
quite  happily. 

But  he  did.  And,  after  that,  Pro- 
fessor Jones  was  drilled  in  the  back 
— Faronea  got  a knife  in  his  spleen — 
and  Baptiste,  the  second  chauffeur 
of  the  Hulings,  was  found  dead  in 
bed  under  mysterious  circumstances. 

It  was  all  very  puzzling  to  every- 
one including  the  people  who  were 
on  the  party  the  night  before,  when 
everyone  got  tight. 

But  Danny  Harrison,  the  ace  detec- 
tive, managed  to  figure  out  the  ans- 
wers with  the  aid  of  Tony  and  Car- 
lotta Milburn. 

The  work  of  Harrison  is  amply  set 
forth  in  the  Universal  production,  at 
times  mysterious,  at  times,  gruesome 
and  at  times  very  funny,  "Remember 


Gustav  von 
Seyffertitz 
and 

Robert  Young 


Last  Night?"  produced  by,  Carl 
Laemmle,  Jr. 

Universal  has  "gone  to  town"  on 
the  picture. 

All  of  the  gay  Long  Island  back- 
grounds are  shown  in  their  original 
and  colorful  beauty.  Camera  work 


lends  an  eerie  beauty  to  the  produc- 
tion. James  Whale  directs  with  true 
artistry  and  fidelity  to  every  detail. 

The  cast  includes  Edward  Arnold 
star  of  Universal's 
oustanding  film, 

"Diamond  Jim." 


Sept.  ! 4,  1935; 


UNIVERSAL  WEEKLY 


11 


Ed.  Brophy,  who  plays  Maxie, 
discovers  a clue. 


BECAUSE  he  is  a master  of  the  mysterious  and  the 
eerie  in  motion  pictures  and,  at  the  same  time,  po- 
ssesses a fine  sense  of  humor,  James  Whale,  so-called 
"horror  expert"  at  Universal  City,  was  chosen  by  Carl 
Laemmle,  Jr.,  to  direct  the  gripping  and  yet  at  times 
humorous  "Remember  Last  Night?",  co-featuring  Edward 
Arnold,  Constance  Cummings,  Sally  Eilers  and  Robert 
Young. 

Whale,  during  the  five  years  that  he  has  been  at  Uni- 
versal; has  been  credited  with  such  outstanding  box-office 
attractions  as  "Frankenstein,"  the  sensational  "Invisible 
Man,"  which  broke 
box  office  records 
the  world  over, 
and,  more  recently, 

"The  Bride  of 
Frankenstein." 

Wale  was  born 
at  Dudley,  Staffs, 

Great  Britain,  July 

22.  1 896.  „ . x 


The  first  of  the  murders  in 
‘'Remember  Last  Night?” 


Robert  Young 
and 

Edward  Arnold 

Reginald 
Denny  and 
Edward  Arnold 


Louise  Henry, 
Monroe  Owsley, 
Robert  Young, 
Sally  Eilers  and 
Reginald  Denny 

Merriment  for  supper. 

Murder  for  breakfast. 

A fast-moving,  fast-thinking  de- 
tective. 

A hypnotist  who  knows  all  the 
answers. 

Guns  popping — knives  flashing 
through  the  air — persons  found 
dead  in  the  most  unexpected 
places. 

All  these  thrills — plus  a large  as- 
sortment of  laughs — are  in  store 
for  you  when  you  see  Universal's 
"Remember  Last  Night?"  produc- 
ed by  Carl  Laemmle,  Jr.,  anti  di- 
rected by  James  Whale. 

And  what  a cast!  Edward  Ar- 
nold, star  of  "Diamond  Jim."  Con- 
stance Cummings,  star  of  "Glam- 
our." Sally  Eilers,  star  of  "Alias 
Mary  Dow."  "Robert  Young  fea- 
tured in  "The  Red  Salute."  Robert 
Armstrong,  hero  of  "G-Men."  and 
many  others. 

Danny,  Betty 
and  Billy 
at  the  seance. 


IT'S  COT  A HEART,  ANE 


SOUL,  AND  BOX  OFFICE! 

It's  so  human  that  every  patron  will 
shower  it  with  laughter,  tears  and  love! 


ANDA 

QUEEN 


With  Frankie  Darro,  Henry  Armetta,  William  Benedict,  Billy 
Burrud,  Charlotte  Henry.  Story  by  Chester  Beecroft  and  Harry  Poppe. 

Directed  by  Edward  Ludwig.  Produced  by  Ben  Verschleiser.  A UNIVERSAL  PICTURE 

Presented  by  Carl  Laemmle. 


14: 


UNIVERSAL  WEEKLY 


Sept.  14,  1935 


ARRIVING  on  the  giant  'Normandie's' 
latest  trip  West,  Marta  Eggerth,  viva- 
cious, blonde  and  versatile  Hungarian  grand 
opera,  concert  and  cinema  star.  Miss  Eggerth 
is  under  long  term  contract  to  Universal  for 
American  films.  Her  initial  screen  venture  in 
this  country  will  be  "Song  of  Joy"  which  Paul 
Kohner  (who  produced  her  outstanding  Euro- 
pean picture)  will  make.  Miss  Eggerth  is  arriv- 
ing at  Universal  City  this  Saturday  with  her 
mother. 

Edward  Sutherland,  the  director  who  made 
such  a success  with  Edward  Arnold  in  his  first 
starring  venture,  "Diamond  Jim,"  was  selected 
to  direct  Marta  Eggerth's  first  picture.  Mr. 
Sutherland  came  to  New  York  to  meet  his  star, 
who  spent  nearly  a week  in  New  York,  looking 
at  the  sights,  being  photographed  by  Hal 
Phyfe  and  Irving  Chidnoff,  being  interviewed 
by  Eileen  Creelman  of  the  Sun,  Irene  Thirer 
of  the  Post,  Frank  Nugent  of  the  Times,  Re- 
gina Crewe  of  the  American,  and  almost  all 
of  the  fan  magazines.  A very  swanky  party 
was  thrown  by  the  Publicity  Department  for 
her  at  the  Hotel  Pierre.  Contrary  to  all  prece- 
dent, Miss  Eggerth  sang  two  songs,  one  of 
which  she  had  composed  herself,  to  the  ac- 
companiment of  a Hungarian  orchestra. 

Miss  Eggerth,  latest  of  the  operatic  Hall  of 
Fame  to  join  the  American  movies  has  advan- 
tages over  her  rivals  now  in  Hollywood  not 
only  in  being  younger  in  years  but  older  in 


Marta  Eggerth 
on  the  Normandie 


Dorothy  Page 
t vises  her  up. 


I 


Charlie  Leonard  and  Morris 


Sept.  14,  I935r 


UNIVERSAL  WEEKLY 


15 


Whata  night!  What  a night! 


— — 


mm 


Marta  Eggerth  entertains 
Mrs.  McLean,  Irene  T hirer, 
Alice  Shupper,  C.J.  Videla, 
Dorothy  Page,  Radie  Har- 
ris and  May  Ninomiya 


screen  experience.  She  has  already  made  20 
pictures  in  five  different  languages.  Being 
’camerawise'  and  opera  trained,  Miss  Eggerth 
just  twenty-one,  plans  to  make  the  most  of  her 
opportunities  and  Carl  Laemmle,  Universal 
president,  has  issued  instructions  to  the  studio 
to  give  her  every  advantage  in  story,  cast  and 
direction  in  her  American  screen  debut. 

Born  in  Budapesth,  Miss  Eggerth  began  her 
professional  singing  career  at  the  tender  age 
of  ten.  At  thirteen  she  toured  the  Scandinavi- 
an countries  in  concert  singing  in  eight  lan- 
guages and  at  fourteen  was  the  prima  donna 
of  a Budapesth  light  opera  company  with  lead- 
ing composers  writing  vehicles  for  her.  Before 
she  had  reached  the  age  of  sixteen  she  had 
made  260  operatic  appearances.  Among  her 
outstanding  screenplays  have  been  "Ufinished 
Symphony"  and  "My  Heart  is  Calling,"  shown 
in  America  recently,  "Blonde  Carmen,"  "Cas- 
ta Diva"  (just  awarded  Mussolini  international 
medal  prize  for  the  best  picture  of  the  year) 
and  "Her  Greatest  Success."  The  latter  two 
have  been  showing  in  Paris  and  Berlin  for  more 
than  a year  and  "Unfinished  Symphony"  has 
run  over  two  years  in  the  same  metropoli. 

The  newest  Universal  star  weighs  105 
pounds,  is  five  feet  three  inches  tall,  has  brown 
eyes  and  blonde  hair.  A coloratura  soprano, 
Miss  Eggerth's  vocal  range  is  regarded  as  the 
broadest  in  Europe,  for  she  sings  an  'A'  above 
high  ’C.' 


The  ship  news  photograph- 
ers demanded  these  two 
poses  as  Marta  Eggerth 
came  up  the  Bay  on  the 
Normandie. 


9m 


Carl  Laemmle  speaking,  and  MAKING 
GOOD  the  Current  Hits  Universal 
promised  you! 


IRENE  DUNNE  in  John  M.  Stahl’s  production  of 
MAGNIFICENT  OBSESSION”  with  Robert  Tay- 
lor, Charles  Butterworth  and  Betty  Furness  . . . 
From  the  best  seller  by  Lloyd  C.  Douglas  . . . (Now 
in  production). 

MARGARET  SULLA  VAN  and  FRANCIS  LEDERER 
in  “NEXT  TIME  WE  LOVE”  . . . From  Ursula  Par- 
rott’s newest  novel!  . . . Directed  by  E.  H.  Griffith. 

WILLIAM  POWELL  in  “MY  MAN  GODFREY” 
A Carl  Laemmle,  Jr.  Production  . . . From  the  Lib- 
erty Magazine  serial  by  Eric  Hatch. 


A “SUTTER’S  GOLD”  . . . From  the  epic  novel  by 
• Blaise  Cendrars  . . . An  Edmund  Grainger  Produc- 


tion . . . Directed  by  James  Cruze. 


IRENE  DUNNE  in  “SHOW  BOAT”  . . . Edna  Fer- 
ber’s  Immortal  Classic!  . . . Music  by  Jerome  Kern 
A Carl  Laemmle,  Jr.  Production  . . . Directed  by 

James  Whale. 


CONSTANCE 

CUMMINGS 


CARL  LAEMMLE  PRESENTS  A 

EDWARD  ARNOLD  • CONSTAR 

and  ROBERT 


GREGORY 

RATOFF 


with  ROBERT  ARMSTRONG  • LOUISE  HEN! 

STORY  BY  ADAM  HOBHOVSE  • SCREENPLAY  BY  I!1 
Directed  by  JAMES  WHALE  * (CORRECTED  BILLING) 


ROBERT 

YOUNG 


tfIVERSAL  PICTURE  STARRING 

IS  CUMMINGS*  • SALLY  EILERS 
irOUNG  In 


• GREGORY  RATOFF  • REGINALD  DENNY 


IIS  MALLOY,  HARRY  CLORK  and  DAN  TOTHEROH 

A CARL  LAEMMLE,  JR.  Production 


20 


UNIVERSAL  WEEKLY 


Sept.  14,  1935 


LATEST  NEWS  FROM  UNIVEK 


Dr.  Hugh  Young  of  the  Johns  Hopkins  Hospital,  who  operated  on  Diamond  Jim  Brady,  visits  the  studio  where  “ Diamond 
Jim ” was  made  into  a record-breaking  movie.  Left  to  right,  Libby  Young  and  Vi  Watt,  popular  Baltimore  debutantes, 
Robert  Young  and  Constance  Cummings,  featured  in  “ Remember  Last  Night?”,  Dr.  Hugh  Young,  and  Robert  Hershon, 

Universal  staff  writer. 

Will  Hays  Welcomes  Edgar  A.  Guest 


ILL  H.  HAYS,  president  of  the 
Motion  Picture  Producers  and 
Distributors  of  America  has  sent  Ed- 
gar A.  Guest,  Detroit  poet-philoso- 
pher an  enthusiastic  welcome  to  the 
motion  picture  industry.  And,  the  film 
czar  has  also  added  a word  of  con- 
gratulation to  Carl  Laemmle,  Univer- 
sal president  who  saw  in  Guest  a 
prospective  screen  star  although  the 
famous  newspaperman  had  never  ap- 
peared on  the  stage  or  before  a 
camera. 

In  writing  Mr.  Guest,  Mr.  Hays 
said  in  part  ...  "I  was  very  much 
pleased  to  learn  that  you  are  entering 
picture  production  . . . You  are  fa- 


it s memory  will  thrill  you! 


Julian  Josephson,  who  wrote  the 
continuity  for  "State  Fair"  and  whose 
George  Arliss  vehicle  "The  Million- 
aire" will  be  long  remembered  is  now 
writing  Mr.  Guests's  first  Universal 
picture  with  directorial  assignments 
to  be  announced  shortly. 

At  Universal  City 

Waldorf  Astoria.  In  a curtain  speech, 
he  referred  to  his  coming  picture  with 
Margaret  Sullavan  with  the  utmost 
enthusiasm.  Rose  Franken,  author  of 
"Another  Language,"  has  completed 
the  screenplay  which  will  be  directed 
by  Edward  H.  Griffith. 

Laemmle  Buys  Optimistic  Drama 

“Tomorrow  Will  Be  A Better  Day ” 

TRUE  to  his  promise  to  make  Universal  studio  'the  op- 
portunity studio  of  the  industry'  Carl  Laemmle  has 
purchased  an  original  drama  "Tomorrow  Will  be  a Better 
Day"  from  William  Thiele  and  Edmund  L.  Hartmann  and 
will  give  one  of  the  authors,  Mr.  Thiele  an  opportunity 
to  direct  it.  "Tomorrow  Will  be  a Better  Day"  deals  with 
the  many  business  and  social  problems  which  confront 
one  man  during  the  course  of  a single  day  and  evening 
and  reveals  how,  by  an  ingenious  method  he  overcomes 
every  obstacle  before  the  next  rising  sun  and  finds  in  the 
new  day  surprising  happiness.  Houston  Branch  is  now  at 
work  on  the  adaptation  of  the  story  and  Paul  Kohner 
will  act  as  associate  producer. 


mous  for  those  homely  qualities  which 
appeal  to  every  human  heart.  The 
screen,  going  as  it  does  to  every 
crossroads  of  the  world  is  a natural 
field  for  the  expression  of  that  ability 
that  has  endeared  you  to  the  hearts 
of  so  many  thousands." 

FRANCIS  LEDERER 

FRANCIS  LEDERER,  who  will  be  co- 
starred  with  Margaret  Sullavan  in 
Ursula  Parrott's  novel,  "Next  Time 
We  Love,"  arrived  by  plane  at  Uni- 
versal City  today.  He  flew  back  from 
New  York,  where  he  had  attended 
the  press  review  of  his  latest  picture, 
'The  Gay  Deception,"  held  at  the 


Sept.  14,  1935; 


UNIVERSAL  WEEKLY! 


oAL  CITY  STUDIOS 

^ ^ ^ 

Chas.  Bickford  Saves 
Trainer  Murphy  s Life 
Filming  ' East  of  Java" 


CHARLES  B.  MURPHY,  veteran  an- 
imal trainer  and  keeper  of  the  Uni- 
versal City  Zoo,  was  saved  from  se- 
rious injury  and  possible  death  today 
by  Charles  Bickford,  red-headed  he- 
man  of  the  films,  when  he  was  attack- 
ed by  a leopard.  The  accident  oc- 
curred during  the  filming  of  the  mo- 
tion picture,  "East  of  Java"  starring 
Bickford,  on  the  back  ranch  at  Uni- 
versal City. 

Murphy  was  putting  the  animals 
through  their  paces  on  an  improvised 
ship  when  one  of  the  beasts  leaped 
from  the  ship  into  a temporary  arena. 
While  Elizabeth  Young,  Leslie  Fenton, 
Clarence  Muse  and  other  members  of 
the  cast  looked  on  with  horror,  Mur- 
phy advanced  on  him  and  sought  to 
drive  him  into  what  is  called  a "shift- 
ing crate"  for  return  to  the  deck  of 
the  vessel. 


The  animal,  instead  of  backing  into 
the  cage,  sprang  at  Murphy  and 
grabbed  his  arm.  The  fact  that  Mur- 
phy had  wrapped  both  his  arms  with 
heavy  cloth  saved  him.  He  fought 
free  of  the  animal,  which  was  about 
to  spring  again  when  Bickford  leaped 
from  the  boat,  armed  with  a pitch- 
fork,  and  held  the  desperate  animal 
at  bay  while  Murphy  equipped  him- 
self with  another  fork.  Both  men,  us- 
ing forks,  drove  the  animal  into  the 
crate. 

Bickford,  Murphy,  and  George 
Melford,  the  director,  worked  to- 
gether in  the  filming  of  "East  of  Bor- 
neo," some  years  ago.  It  was  expe- 
rience on  this  film  which  led  Bickford 
to  know  what  to  do  and  to  act  quick- 
ly. Murphy's  only  injury  was  a long 
gash  on  his  arm,  caused  by  the  leop- 
ard on  the  first  leap. 


"EAST  OF  JAVA" 
CLEVER  MAKE-UP 


W ho  is  this  blood-thirsty  looking 
individual  who  is  one  of  the  fea- 
tured players  in  “ East  of  Java?” 
He  is  a splendid  actor,  a master 
of  make-up,  matinee  idol,  and  a 
mystery  man.  Who  is  he? 


Cast  of  "His  Night  Out" 

THE  cast  for  "H  is  Night  Out,"  which  went  into  produc- 
tion at  Universal  City  this  week,  starring  Edward  Ev- 
erett Horton,  is  rapidly  rounding  into  shape.  Irene  Her- 
vey  is  the  leading  lady.  The  cast  already  includes  Robert 
McWade,  Oscar  Apfel,  Greta  Meyer,  Willard  Robertson, 
Dewey  Robinson,  Lola  Lane,  Charles  Reagan,  Ward  Bond, 
Theodore  Von  Eltz,  Priscilla  Lawson,  a Universal  junior,  who 
will  make  her  debut  in  this  picture,  Arch  Robbins,  Jack 
Kennedy,  George  Chandler,  Billy  Burrud,  Rollo  Lloyd,  Vir- 
ginia Howell,  Jack  Norton  and  Charles  Carnevale.  "His 
Night  Out"  is  adapted  by  Harry  Clork  and  Doris  Malloy 
from  the  story  by  Charles  Christensen.  It  is  being  directed 
by  William  Nigh 


It's  an  eternity  of 
entertainment ! 


22 


UNIVERSAL  WEEKLY 


iSept.  14,  1935 


Butterfield,  Schine,  and  Jefferson  Deals 


(Continued  from  Page  8) 

Mr.  Grainger  also  announced  the 
closing  of  a deal  with  the  Schine 
Theatrical  Enterprises,  Inc.,  with  47 


important  situations  in  New  York 
State  and  in  Ohio.  The  deal  was  clos- 
ed in  Mr.  Grainger's  office  and  in- 
cludes all  of  the  1935-1936  product. 


Myer  Schine  and  George  Lynch  rep- 
resented the  circuit,  and  J.  R.  Grain- 
ger and  Frank  McCarthy  the  Univer- 
sal Exchanges. 


M.  A.  Lightman  Instructs  His  Managers 


M writing  especially  concerning 
DIAMOND  JIM  BRADY.  Here 
is  a 100%  showman's  picture.  It  will 
rise  or  fall  according  to  you.  I think 
it  has  everything  that  a showman 
wants  to  really  step  on  the  picture 
and  sell  it  to  the  public.  It  is  colorful, 
it  is  real,  it  is  human,  it  abounds  in 
romance  and  adventure,  it  depicts 
the  life  of  one  of  America's  most  col- 
orful citizens,  it  shows  the  one  thing 
that  gives  every  red-blooded  Ameri- 
can a thrill,  namely,  the  rise  of  a poor 
working  lad  to  the  very  heights  of 
financial  success.  The  character  is 
one  of  the  most  unique  in  history. 
Imagine  a man  who  actually  lived 
right  here  only  recently  who  was  ec- 
centric enough  to  wear  diamonds 


Here  is  a letter  to  theatre 
managers  which  Mr.  Light- 
man  permits  the  Weekly 
to  print. 

carved  into  railroad  trains  and  various 
other  objects  of  commerce.  This  is  a 
true  fact.  Brady  wore  such  diamonds 
on  his  fingers,  his  shirt,  his  tie  and  in 
the  lapel  of  his  coat.  He  always  had 
several  hundred  thousands  invested 
in  personal  diamonds. 

Arnold  has  never  done  anything 
to  approach  his  characterization  of 
"DIAMOND  JIM"  The  picture  is  so 
well  done  that  one  never  realizes  that 
it  isn't  real. 

I want  you  to  study  the  press  book 


that  is  being  sent  you  today  and  get 
as  thoroughly  familiar  with  this  char- 
acter as  you  can  and  use  a vigorous 
advance  campaign,  refreshing  the 
minds  of  the  people  with  the  high- 
lights of  his  career.  Bear  in  mind  that 
Brady  was  no  doubt  one  of  the  great- 
est salesmen  of  all  times.  I know  that 
if  you  will  give  the  matter  your  most 
serious  thought,  you  will  devise  some 
means  of  setting  a pace  that  we  can 
use  in  our  various  towns,  as  yours  is 
the  first  engagement.  I am  going  to 
watch  the  results  very  closely.  There- 
fore you  might  accept  this  letter 
more  or  less  as  a challenge,  so  don't 
let  me  down. 

Regards, 

M.  O.  LIGHTMAN 


50 

DOLLARS 

FOR 

GOOD 

IDEAS 

Whether  you're  an  exhibitor  or  a pro- 
jectionist— you  can  earn  $50.00  with 
every  good  idea  for  the  improvement 
of  Universal  pictures  which  I accept. 
You  see  pictures  every  day  and  you 
know  what  audiences  think.  Why  not 
send  in  your  suggestion? 

CARL  LAEMMLE 


Young  America 
Says: 

Iona  R.  Lawrence,  motion  picture 
editor  of  Young  America,  says  " 'She 
Gets  Her  Man'  is  good  entertain- 
ment. And  for  ZaSu  Pitts'  violent  fans 
it  will  be  a field  day!"  (Universal) 


A UNIVERSAL 
CAST 

IS  WORTH 
REPEATING 


“DIAMOND  JIM ” 


"A  fine  film  starring  Edward  Ar- 
nold and  telling  the  life  story  of  a 
colorful  figure  in  American  history." 
(Universal) 


DEALS- 


( Con  tin  ued 
from  Page  8) 

Texas.  Messrs.  Joe  and  Tom  Clem- 
mons of  the  Jefferson  Amusement 
Company,  of  which  Sol  Gordon  is 
President,  were  in  New  York  for  sev- 
eral days  this  week  with  Mr.  Grainger, 
during  which  time  the  contract  was 
signed.  Universal  was  represented  by 
Mr.  Grainger,  Mr.  Harry  Graham, 
and  Mr.  Edward  Olsmith. 


LA  UNIVERSAL  CAST  IS  WORTH  REPEATING  ] 


Diamond  Jim". EDWARD  ARNOLD 

Jane  JLaihews  . . . JEAN  ARTHUR 

Lillian  Russell BINNIE  BARNES 


Jerry  Richardson 

Jlr.  lax 

Charles  8 Horsley  . 
0 he  ‘Pawnbroker . . . . 

Jtr  Jtoore 

Jouehey 

Sank  President . . . . 

Harry  Hill 

Jeweler 

Jewelry  Salesman . . 
a Minister 


CE6AI  KOMEXO 

EUC  BLOKE 

...  HUGH  O’CONNELL 

GEORGE  SIDNEY 

...B08ERT  M5WADE 

CHARLES  SELL0N 

HENRY  JCOLKER 

.YYILLIAM  DEMAREST 
..... .ALBERT  CONTI 

ARMAND  KALiZ 

. TULLY  MARSHALL 


Here  is  the  cast  of  “ Diamond  Jim.” 
Starting  with  this  feature,  Universal 
Pictures  will  all  carry  casts  at  the  end. 
Don’t  stop  at  “the  end”  hut  keep  on 
running  the  repeat  cast.  Thanks. 


AND  ALL.  FROM  THE  SAME  COMPANY... 


'//'IF  ' 


THE 


Ki 


Starring 


// ' 


Jff  I 


JACK  HOLT 

With  Mona  Barrie,  Antonio  Moreno,  Gene  Lockhart, 
Grant  Withers,  Barry  Norton,  George  Lewis 
Directed  by  W.  Christy  Cabanne  * Produced  by  Maurice  Pivar  * Presented  by  Carl  Laemmle 


UNIVERSAL 


Starring 

EDMUND  LOWE 

With  DOROTHY  PAGE,  PINKY  TOMLIN 
ED  PAWLEY,  LOUISE  HENRY 
Charles  Grapewin,ArthurVinton, Bradley  Page,Clyde  Dilson 

Directed  by  Alan  Crosland  • Produced  by  Julius  Bernheim  • Presented  by  Carl  Laemmle 


UNIVERSAL 


► 


r 


Starring 

CHARLES  FARRELL 

With  JUNE  MARTEL,  Andy  Devine,  J.  Farrell  MacDonald, 
Eddie  Nugent,  Ann  Sheridan  and  All-American  Football  Stars 

Original  story  by  Stanley  Meyer  • Directed  by  Hamilton  Macfadden 
A Fred  S.  Meyer  Production  * Ansel  Friedberger,  Associate  Producer  * Presented  by  Carl  Laemmle 


UNIVERSAL 


Sept.  14,  1935 UNIVERSAL  WEEKLY  = :?7 

WHICH  ONE  IS  THE  MOVIE  STAR? 


Look  at  the  tico  players  on  the  left,  and  decide  tvhich  is  the 
football  player  and  which  is  the  movie  star.  If  you  can’t 
decide,  read  the  story.  The  other  two  in  the  picture  are  I\ick 
Lukats,  in  the  blue  jersey,  and  Jim  Thorpe,  the  greatest 
football  player  that  ever  lived. 

WHO  says  that  movie  actors  do  not  look  like  football 
players? 

Strange  to  relate,  there  are  some  people  who  say  that 
very  thing  after  every  football  film  is  screened.  These  self- 
appointed  experts  claim  that  they  can  always  tell  the 
movie  hero  from  the  burly  pigskin  gladiators. 

Here  is  a picture  which  proves  they  are  wrong.  It  shows 
Charles  Farrell,  star  of  Universal's  gridiron  feature,  "Fight- 
ing Youth"  with  Paul  Schwegler,  All-American  moleskin 


star  of  the  University  of  Washington  and  they  look  enough 
alike  to  be  twin  brothers. 

The  picture  was  snapped  in  the  huge  Los  Angeles  Col- 
iseum, scene  of  the  1932  Olympic  Games,  where  director 
Hamilton  Macfadden  has  just  completed  shooting  the 
football  field  sequences  of  "Fighting  Youth."  Two  full 
games  were  played  in  these  sequences.  The  opposing 
teams  were  made  up  from  the  whole  University  of  Cali- 
fornia squad  and  such  past  and  present  marvels  as 
Schwegler,  Jim  Thorpe  the  great  Indian,  Nick  Lukats,  Jim 
Purvis,  "Moon"  Mullins,  "Dutch"  Fehring,  Dale  Van  Sickle, 
"Red"  Christie,  and  Frank  Baker.  Farrell  and  Andy  De- 
vine  played  through  both  games. 

As  the  players  gathered  around  Macfadden  and  tech- 
nical adviser  Jeff  Cravath  of  U.S.C.,  after  a scrimmage, 
Schwegler  and  Farrell  happened  to  stand  side  by  side  in 
the  group.  The  resemblance  in  face  and  physique  between 
the  two  men  struck  the  official  Universal  staff  photograph- 
er so  forcibly  that  he  took  their  picture  unknown  to  them 
as  they  listened  intently  to  the  coach. 

Incidentally,  Charley  Farrell  not  only  looks  like  a great 
athlete  but  is  one.  He  is  the  tennis  champ  of  the  film 
colony,  ropes  and  rides  like  a cowboy,  is  a crack  polo 
player,  sails  his  own  yacht  and  is  a long  distance  swimmer 
of  note.  He  was  on  his  college  boxing  team  and  puts  on 
the  gloves  with  all  comers,  amateur  or  professional  in  daily 
workouts  at  the  Hollywood  A.  C. 

His  leading  lady  in  "Fighting  Youth"  is  June  Martel. 


HOW  THEY  SHOT  THE  DIXIE  DISASTER 


(Continued  from  Page  9) 

He  had  had  no  sleep  and  no  food  for  two  days. 

As  he  stepped  out  of  the  booth,  he  collapsed.  The  po- 
lice picked  him  up,  but  naturally  they  didn't  know  how 
precious  was  his  equipment  and  his  cans  of  pictures. 

In  the  morning  Ford  again  took  up  his  long  distance  di- 
rection of  the  desperate  adventure.  After  two  hours  of 
failure  to  contact  Lyons,  in  despair,  he  called  up  his  own 
younger  brother  John  who  lives  in  Miami,  but  who  knows 
nothing  about  photography.  He  gave  him  the  facts  and 
put  it  up  to  him  to  locate  Lyons  and  rescue  as  much  as 
possible  of  the  wrecked  newsreel  story.  Young  Ford  dis- 
covered that  Lyons  had  walked  across  the  street  after 
telephoning  Ford,  and  had  dropped  senseless  to  the  street. 
Young  Ford  also  located  the  film  and  the  camera. 

Young  Ford  gathered  up  everything  that  he  could  find, 
not  knowing  exposed  film  from  unexposed.  The  Ford's 
spent  $50.00  in  long  distance  conversation  while  the 
Newsreel  Editor  tried  to  explain  how  to  unlock  and  un- 
load an  Ackeley  camera,  a job  that  is  purposely  made  as 
intricate  as  possible.  By  this  time,  trains  were  running  from 
Miami  to  Jacksonville.  Young  Ford  insured  the  shipment 
for  $5000,  which  the  Telegraph  Company  reduced  to 
$50.00,  thinking  the  larger  sum  was  extravagant.  This  well 
intentioned  act  caused  further  delay.  A $5000  package 
would  have  been  guarded  with  utmost  care  and  not 


dumped  unceremoniously  on  the  platform. 

Ford,  in  New  York,  kept  in  contact  with  the  shipment 
by  phone  and  telegraph  in  the  hope  that  he  would  be 
able  to  take  the  shipment  off  the  train  in  Jacksonville, 
and  send  it  by  plane  to  New  York.  Flyers,  however,  were 
still  grounded  in  Florida.  However,  the  orders  to  take  the 
shipment  off  at  Jacksonville  could  not  be  countermanded! 
in  time,  and  the  precious  film  was  heaved  out  on  the  plat- 
form at  Jacksonville.  It  was  4 hours  before  another  train.. 

A whole  day  had  been  lost  and  still  no  flying  weather. 
It  was  not  until  noon  on  Friday  that  a plane  sent  out  from 
New  York  intercepted  the  shipment  at  Roanoke,  Va.,  and 
brought  it  to  New  York  for  showing  Saturday  morning. 


Yourll  wish  it  never  ended! 


BRING  YOUR  PATRONS 


J rfu»«o^5a- 

■C 


THE  MOST 
OVER 


RRiFK  SCENES  EVER  CAUGHT  3Y  CAM 
WILD  HORSES  IN  MAD  STAMPEDE  / 


uA*u awBVffl  SAH ROGERS, JJAffl®! MACDONALD 
FRED  KCH^,  RAYMOND  wnON  VgUIR  MILLER^ 

WEX  TClnq  of  Wild  Horsts  s - > 


STAMPEDING  TO  SEE  IT! 


UM  1 V £ ft  5 ft  t 


!N 


ONE  of  the  sparkling  DIAMOND  JIM 
jewelry  windows  appearing  in  all  key 
cities  of  the  country.  This  particular  flasher, 
one  of  many  planted  by  Dave  Idzal  and 
Fred  Schader  for  the  Fox,  Detroit  run  of 
Universal's  blazing  box-office  beauty. 


She  Cot  'Em  — In  K.  C. 

I EAVE  it  to  Bernard  Joffee,  fast-stepping 
M.  D.  at  the  Tower,  K.  C.,  to  grab  a 
good  idea  and  put  it  to  work!  Those  are 
"live"  hands  you  see  working  in  this  display. 
They  created  so  much  hubub  in  the  Tower 

lobby  that  the 


“JIM”  OUGHTA  BE  PROUD! 

Showmen  Prove  His  By-Word— 

“To  Make  Money  You  Gotta  Look  Like  Money!” 

I T'S  grand — the  way  the  country's  crackerjack  theatremen  are  pushing 
■ "DIAMOND  JIM"  to  stratosphere  grosses!  The  record  crackers  are  mak- 
ing money  by  making  the  picture  look  like  money  to  the  public — stamping  it 
as  a "special"  by  campaigning  it  all  over  town.  They're  spending  money  to 
make  more  money — and  it  is  paying  swell  dividends!  In  later  issues  we  will 
detail  some  of  their  great  campaigns.  Right  now  we  simply  have  to  shout 
"Thank  you!"  to  Lou  Metzger  at  San  Diego — Hal  Neides  at  Frisco — J.  L. 
Schanberger  at  Baltimore — Harry  Goldberg  and  Bill  Huffman  at  Philadelphia 
— Harry  Huffman  of  Denver  — Ted  Gamble  of  Portland  — Irving 
Lesser  and  Morris  Kinzler  of 
New  York — Fred  Schader  and 
Dave  Idzal  of  Detroit,  Frank 
Smith  and  Johnny  Joseph  at 
Chicago!  There  are  many  more 
on  this  list  we  will  tell  you  about 
next  week.  They  are  doing  a 
sweet  job.  "DIAMOND  JIM" 
himself  ought  to  be  proud  of 
their  swelegant  backing! 

JOE  WEIL 

ABOVE  — Schanberger's 
huge  banner  topping  Bal- 
timore's busiest  traffic 
thoroughfare. 

LEFT — Hal  Neides  orange 
juice  tie-up  at  the  Or- 
pheum,  Frisco.  This  conces- 
sion in  lobby  cinched  hun- 
dreds of  other  locations 
about  town. 


mtmwn 

Edward  Arnold 

AnfioR  B«S*s 


RIGHT— When  Lou 
Metzger  heard  the 
stars  were  coming 
down  to  catch  his 
DIAMOND  JIM  pre- 
view, he  saw  to  it 
that  the  whole  town 
turned  out  for  the 
event.  Here's  just 
part  of  a bally  that 
greeted  them  on 
their  arrival — turning 
plenty  of  "noise" 
into  box-office  musicl 


LCOWE  UNIVERSAL  STARS  and  PRODUCERS 

Id  Premiere  DIAMON D JIM* 


Sept.  14,  l935:-~— - - -'-UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION  = 5 

"DIAMOND  JIM-MYINC"  FINE  WINDOWS -AND  HOW! 


C-OIVN 


'fiUrjwmri 
Hm  • 


RARNtS 

'BtemonJ.km." 


ABOVE — The  Emporium,  San  Francisco's  great  store  featured  this  style  com- 
parison window  for  "DIAMOND  JIM"  using  Binnie  Barnes  3-sheet  for  contrast. 
Another  palm  for  Hal  Neides'  Orpheum  campaign. 


BELOW — Hal  Neides,  Orpheum  Theatre,  Frisco,  pro- 
moted this  darb  display  in  Goldberg-Bowen's  famous 
food  shop  on  the  Main  Street  where  at  least  a hundred 
thousand  people  saw  it. 


ABOVE — F.  F.  Vincent  engineered  Montgomery  Ward 
San  Diego  store  window  as  part  of  his  "Diamond  Jim" 
campaign  for  Lou  Metzger's  Spreckles  Theatre. 


BELOW — Philadelphia's  "Diamond  Jim"  and  the  ban- 
nered tandem  bicycle  he  piloted  around  the  streets 
and  to  the  theatre  when  he  had  a large  crowd  follow- 
ing. Just  one  of  the  stunts  in  a bang  up  campaign 
put  over  by  Manager  W.  B.  Huffman  and  Publicity 
Manager  Harry  Goldberg  at  the  Stanton  Theatre. 


HOLD-OVERS  TELL  THE  STORY! 


At  Both  Theaters  Tomorrow 


si® 


HE  LOVED  THE  LADIES! 

He  tossed  fortunes  to  the  ravishing  beau* 
ties  who  fought  for  his  favor!  The  amaz- 
ing picture  of  the  fascinating  man 
whose  riotous,  reckless,  spectacular 
life  became  the  talk  of  the  World! 

The  man  who  discovered 
L Lillian  Russell  . . . intimate  i 

\ friend  of  Anna  Held  ...  / 

l\  John  L.  Sullivan  and  thou-  / 

I \ sands  of  great  personalities.  / | 


l?#3r. 

Sul'1’,  C1»IS 

>os'l,wic» 


'liViWv' 


falxes 


flACI  Of 
onsoir 


He  toss^t-forwnc^ro 
raviihing1  beauties'^ 
fougnt  for  his  favor1  ' 
amazing  picture  of  the  I 
cinanng  man  who  rose  ff 
baEK^ee  smasher  to  Atr 
N^sj&sgreatest  speruiai 


WhQt, 
a Man 
f He  Was! 

His  Women... 
His  Jewels. ..and 
His  Millions... 
Were  Delicious 
Scandals!::::: 


At  Portrayd  by 

EDWARD 

ARNOLD 

Jean  Arthur 
Binnie  Barnes 


will  tell  you  It’s' 
the  finest  picture 


'*  I*  l‘  ••  • V'  /f 

Thrillingly  Portrayed  by  the  Screen’s  Newest  Star 


EDWARD  ARNOLD 


Jean  Arthur  Binnie  Barnes 

PLUS— SPECIAL  ADDED  ATTRACTION 

“RA-MU HAILE  SELASSIE” 

A feature  length  expedition  of  the  most  talked  about 
country  in  the  world  today,  ETHIOPIA  ...  A personal 
screen  interview  with  its  Emperor,  Haile  Selassie 
See  his  royal  recruits  parade  before  him  in  courtly  splen- 
dor . . . See,  in  action,  the  headlines  of  today's  papers. 


LOVED 


LADIES 


THE 


EDWARD 

ARNOLD 


WITH  5 
JEAN  1 


ARTHUR  | 

BINNIE  1 

BARNES  I 


(I)  Two  column  x V/2"  third  week  New  York  Roxy  ad  (2)  Three  column  x 9"  from  both  Fox  and  Ambassador,  St.  Louis  (3)  Two  column 
x 31/*”  from  Stanton,  Philadelphia  (4)  Two  column  x b^/2"  from  Fox,  Detroit  (5)  Single  column  x b^/2"  from  Fox,  Detroit  (6)  Two  col- 
umn x 7 hold-over  from  Orpheum,  San  Francisco. 


FIRST! 

• FIRST  ON  THE  FIRING  LINE! 

• FIRST  TO  SHOOT! 

• FIRST  TO  SHOW! 

UNIVERSAL  NEWSREEL 

GRAHAM  McNAMEE  Announcing 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R. 
U.  S.  POSTAGE 

Paid 


manages 

CLIFF03D  THEATRE 
5937  17  ROOSEVELT  RD 
CHICAGO  ILL 


Permit  No.  949 
New  York,  N.  Y. 


STATION  F-U-N ! 

Announcing  Oswald,  star  of 
comedy  cartoon  stars,  in  his 
very  latest  honey  of  a short, 
"AMATEUR  BROADCAST." 


THE  LUCKY  RABBIT 


Printed  in  U.  S.  A. 


UniVERSAL  WEEKLY 


VOL. 37,  no. 9 


- M 


REMEMBER  "MOONLIGHT  AND  PRETZELS"? 
"AH-H-H-H!"  YOU’LL  SAY,  "THERE  WAS  A 
MUSICAL  PRODUCTION  I"...WELL,  THAT 
GOES  TRIPLE-AND  MORE-FOR  ITS 
SWEET  SUCCESSOR, "SWEET  SURRENDER"! 
SO  WATCH  AND  PREPARE  FOR  IT! 


T - 


**-■■■  ■* 


V Carl  Laemmle  presents  ^ 

ZASU  PITTS 
HUGH  O'CONNELL 


in  their  newest  Universal 
laugh-fest  . . . With  Walter 
Catlett  + Inez  Courtney  + Thomas 
Dugan  + Mae  Busch  + James  Burke 
Buster  Phelps 

Directed  by  Kurt  Neumann. 
Produced  by  Dayid  Diamond. 


8 


UNIVERSAL  WEEKLY 


-Sept.  28,  1935 


Hugh  O’Connell  fig- 
uring how  to  get  rid 
of  Catlett. 


This  is  the  thenie 
song  of  “ The  Affair 
of  Susan.” 


The  AFFAIRof  SUSAN 


ZaSu  Pitts  gets  a 
swell  idea  i n 
“ Twenty  Lessons 
in  the  Art  of 
Love.” 


A HUGE  amusement  park  duplicating  exactly  many 
of  the  entertainment  devices  at  Coney  Island,  N. 


Y.,  was  constructed  at  Universal  City,  California,  for  the 
gay  scenes  which  are  shown  on  the  screen  in  the  new 
feature  "The  Affair  of  Susan,"  co-starring  ZaSu  Pitts  and 
High  O'Connell.  A coal  mine,  roulette  wheel  on  which 
human  beings  ride,  Ferris  wheel,  and  a roller  coaster  were 
among  the  many  concessions  erected  temporarily  for  the 
filming  of  the  rollicking  production  at  a cost  of  more  than 
$100,000. 

For  other  devices,  the  entire  company,  including 
Walter  Catlett,  Inez  Courtney,  Thomas  Dugan,  William 
Pawley  and  Irene  Franklin,  was  transported  to  Venice, 
Ocean  Park  and  Santa  Monica,  famous  Southern  Calif- 
ornia seaside  resorts,  to  attain  realism. 

On  sound  stages,  the  interiors  of  both  a candy  fac- 
tory and  an  automobile  assembly  plant  were  reconstructed 
according  to  scale  on  the  huge  sound  stages. 


Right,  W alter  Catlett,  who 
keeps  two  hearts  asunder 
in  “ The  Affair  of  Susan.” 


ZaSu  Pitts,  most  amusing  suf- 
ferer in  the  world  in  “ The 
Affair  of  Susan.” 


k 


Sept.  28,  1935 


UNIVERSAL  WEEKLY 


i,  Hughie 
ct\tld  you!" 


note 


What  It’s  All  About 

CAST  as  a young  woman  who  installs  tails  on  candy 
dogs  and  a young  man  who  puts  tail-lights  on  auto- 
mobiles who  are  very,  very  lonesome,  ZaSu  Pitts  and 
Hugh  O'Connell  furnish  the  hilarious  comedy  and  the 
tender  pathos  for  Universal's  tale  of  a Coney  Island  ro- 
mance, "The  Affair  of  Susan."  This  production  all  Holly- 
wood is  watching  to  see  how  Universal  has  handled  dia- 
logue, pantomime  and  music. 

The  story  finds  ZaSu  grieving  because  all  the  other 
tail  installers  in  the  candy  factory  have  young  men,  but 
putting  on  a brave  front.  At  the  same  time  the  shy 
O'Connell,  former  New  York  stage  star,  who  hasn't  had 
a date  for  years,  pretends  to  his  dating  companions  that 
he  is  in  the  throes  of  a romance  with  an  heiress. 

Hugh,  chronically  guilty  of  gross  but  harmless  exag- 
gerations, goes  to  Coney  Island  to  forget  his  lonesome 
feeling,  and  ZaSu  does  the  same  thing.  They  finally 
meet,  in  spite  of  the  highly  intoxicated  interference  of 
comic  Walter  Catlett.  Love  burgeon.'  on  a roller  coaster, 
goes  into  full  bloom  on  the  shoot-the-chutes  and  then, 
without  knowing  each  others'  names,  they  are  separated 
by  an  accident.  Hilarious  and  yet  touching  incidents 
occur  as  they  try  to  locate  each  other  once  more  . . . and 
finally  do  so  under  amazing  circumstances. 


Interfer- 
ence  catches  up 
with  the  “ Love 
Birds ” again. 


Here's  where  Catlett 
loses  an  eye,  but 
Hugh  should  icorry. 


Even  the  scenic  rail- 
way isn’t  sacred  to 
Catlett. 


wo  Sc  ts  « 


Living 

Statuary 


mm 


Alone  together  at  last.  Hugh  persuades 
the  fluttering  ZaSu  that  the  best  thing  for 
them  to  do  is  to  fly  together  — back  to 
New  York.  A scene  from  “ The  Affair  of 
Susan.” 


$1000 


fiS«NTS  A universal  thiumph 

iOHSTANCE  CUMMINS  . *****4^ 

1 D ROBERT  YQU]Vg 


greatest 


E'S 


HoP5*W™t 

'V°”“  ,u°'  *$»»$§< 

**v  ^EMMtE'  j"  **o„Vr 


12 


UNIVERSAL  WEEKLY 


Sept.  28,  1935 


Thrills  and  Chills 


SELECTION  of  the  best-selling  mys- 
tery novel,  "Hangover  Murders," 
written  by  Adam  Hobhouse,  for  mo- 
tion picture  production  by  Carl 
Laemmle,  Jr.,  resulted  from  the  fact 
that  it  contained  thrills  and  chills,  a 
smart  and  exclusive  background  and 
plenty  of  humor.  Young  Mr.  Laemmle, 
noted  producer,  read  more  than  thirty 
mystery  novels  before  finding  exactly 
what  he  wanted. 

Under  his  personal  direction,  three 
noted  scenarists,  Harry  Clork,  Doris 
Malloy  and  Dan  Totheroh  spent 
months  working  on  the  script.  On  top 
of  this,  Laemmle  selected  James 
Whale  as  director,  mainly  because  he 
has  turned  out  the  finest  mystery  sto- 
ries the  industry  ever  has  known,  in- 
cluding "Frankenstein,"  "The  Invis- 
ible Man,"  and  "Bride  of  Franken- 
stein." 

The  title  was  changed  to  "Remem- 
ber Last  Night?" 

Laemmle  personally  selected  his 
own  cast,  with  enough  star  names  to 
make  three  ordinary  pictures. 


MAGNIFICENT  SETTINGS 


Danny  Harrison,  the  brainy  detective 
tcho  unravels  the  complicated  and  often 
fearsome  details  of  the  murders  which  cause 
all  of  the  complications  in  “ Remember  Last 
Night?”  It  furnishes  Edward  Arnold  with  a 
great  follow-up  to  his  starring  picture,  “Diamond 
Jim.”  He  will  be  in  many  more  Universal  pictures. 


HOUSANDS  of  visitors  to  Univer- 
sal City,  California,  during  the 
summer  months  asked  above  all  else 
that  they  might  be  permitted  to  view 
the  magnificent  sets  constructed  on 
Universal  sound  stages  for  the  weird, 
mysterious  and  at  times  humorous 
"Remember  Last  Night?"  depicting 
life  in  the  fast  Long  Island  crowd. 

Two  hundred  thousand  dollars 
were  invested  in  materials  and  labor 
for  the  home  and  garages  which 
were  erected  on  the  Universal  City 
sound  stages.  More  than  two  hundred 
men  labored  for  more  than  two 
months  before  they  reached  perfec- 
tion, and  before  Southern  California 
was  searched  for  special  pieces  of 
furniture  to  fit  the  various  rooms  of 
the  mansion.  In  fact,  even  designers 
of  the  clothing  worn  by  the  actresses 
were  called  in,  and  told  to  design 
dresses  which  harmonized  with  the  va- 


rious rooms  in  the  modern  mode. 

A single  entrance  hallway  to  the 
mansion  was  one  hundred  feet  long 
and  fifty  feet  wide,  with  stairs  leading 
to  the  second  floor  twenty-five  feet 
wide.  A huge  crystal  chandelier  was 
specially  designed  to  ornament  this 
hall,  and  expensive  paintings  lined  its 
sides.  The  stairs  were  of  marble. 

The  living  room  in  which  much  of 
the  action  took  place  was  lined  with 
burnt  orange  satin,  giving  a special 
sheen  for  photographic  effect.  Huge 
French  windows,  twenty-five  feet 
high,  reached  from  floor  to  ceiling. 
On  the  walls  of  this  room  and  the  li- 
brary were  specially  painted  Greek 
murals,  which  caused  the  costume  de- 
signers to  give  evening  dresses  with 
Greek  motifs  to  the  various  actresses. 

In  addition  a six-car  garage,  a coun- 
try roadhouse,  a bachelor  abode  and 
gardens  were  built  for  this  picture. 


Edward  Arnold 
as  Danny  Har- 
rison, and  his 
ubiquitous  as- 
sistant, Maxic, 
played  by  Ed 
Brophy,  who  is 
becoming  one 
of  the  comedy 
hits  of  screen. 


Sept.  28,  19355; 


UNIVERSAL  WEEKLY 


13 


Harrison,  the 
ace  detective, 
asks  the  mo- 
mentous ques- 
tion of  Carlotta 
Milburn,  play- 
ed by  Con- 
stance C u m- 
mings,  — “Re- 
member Last 
Night?” 


Harrison  showing  a bit 
of  important  evidence 
to  Tony  Milburn,  played 
by  Robert  Young,  the 
romantic  lead  of  the 
season’s  most  important 
picture,  “Remember 
Last  Night?” 


Harrison  asks 
Betty  Huling, 
played  by  Scdly 
Eilers,  where 
she  was  last 
night. 


“Remember  Last 
Night?”  asks  Harrison, 
the  demon  detective,  of 
Fred  Flannagan,  first 
chauffeur  of  the  Hul- 
ings,  and  the  first  sus- 
pect in  the  case. 
Robert  Armstrong. 


illy  Arnold, 
layed  by  Mon- 
>e  Owsley, 
irreptitiously 
leets  Penny 
hitridge.  One 
f them  cer- 
\inly  will  “ Re- 
ember  Last 
Night?” 
rs  it  Louise 
Henry? 


Jack  IF  hitridge 
( Reginald  Den- 
ny) comes  un- 
der the  merci- 
less scrutiny  of 
Danny  Harri- 
son (Edward 
Arnold)  in  the 
latter’s  clever  recon- 
struction of  one  of  the 
oddest,  most  exciting 
and  most  fantastic  mov- 
ing picture  of  the  year, 
“R  e m e m b e r Last 
Night?” 


As  a smashing,  crashing  All-American  football  star  — a twisting, 
fighting,  unstoppable  back  — hitting  the  line  hard  and  bringing 
the  crowds  to  their  feet  with  mad  cheers  as  he  plunges  through 
for  a touchdown!  A great  Charles  Farrell  in  a great  new  role! 


Universal's  Greatest  of  All  Football  Pictures!  With  JUNE  MARTEL  + Andy  Devi  ? 
J.  Farrell  MacDonald  ♦ Eddie  Nugent  + Ann  Sheridan  and  many  All-Ameri) 
Football  Stars!  A Fred  S.  Meyer  Production  presented  by  Carl  Laemmle.  Direcl  a 
by  Hamilton  Macfadden.  Original  story  by  Stanley  Meyer.  Ansel  Friedberger,  Assoc.  Pr  i 


16 — — UNIVERSAL  WEEKLY =Sept.  28,  1935 


The  Roll  of  Honor 


The  Following  Exhibitors  in  the  Indianapolis  Territory 
have  used  Universal  Pictures  Consecutively: 


EXHIBITOR 

THREE  YEARS 

THEATRE 

TOWN 

E.  L.  Rakes 

Princess 

Sturgis,  Ky. 

Mrs.  A.  Elice 

FOUR  YEARS 

Masonic 

New  Washington,  Ind. 

Oscar  Fine 

FIVE  YEARS 

Columbia 

Evansville,  Ind. 

Ralph  T.  Fisher 

Maumee 

Ft.  Wayne,  Ind. 

Gail  E.  Lancaster 

SIX  YEARS 

Jefferson  and  Huntington 

Huntington,  Ind. 

Fred  Dolle 

4th  Ave.  Amusement  Co. 

Louisville,  Ky. 

J.  B.  Green 

Princeton 

Princeton,  Ind. 

Mrs.  Boyd  Bell 

SEVEN  YEARS 

Lyceum 

Terre  Haute,  Ind. 

L.  L.  Jenner 

EIGHT  YEARS 

Rialto 

Marengo,  Ind. 

Mrs.  L.  M.  Prewitt 

Prewitt 

Plainfield,  Ind. 

Miss  F.  Jacobson 

ELEVEN  YEARS 

Dixie 

Louisville,  Ky. 

Charles  Tamler 

TWELVE  YEARS 

Tacoma 

Indianapolis,  Ind. 

S.  H.  Grove 

SEVENTEEN  YEARS 

Capitol 

Louisville,  Ky. 

Tonv  H.  Nellesen 

NINETEEN  YEARS 

Capitol  & Creighton 

Ft.  Wayne,  Ind. 

A.  C.  Zaring 

TWENTY  YEARS 

Zaring 

Indianapolis,  Ind. 

C.  M.  Walker 

TWENTY-FIVE  YEARS 

Irving 

Indianapolis,  Ind. 

M.  Marcus 

TWENTY-SIX  YEARS 

Emboyd 

Ft.  Wayne,  Ind. 

EVER  SINCE  CARL  LAEMMLE  HAS  BEEN  IN  BUSINESS 

Bruce  Aspley  Aspley  Glasgow,  Ky. 

J.  M.  Wentiell  Norman  Louisville,  Ky. 

FLOYD  BROWN,  Mgr. 


"WEAK-HEARTED  H 
NOT  SEE  THIS  E: 

No.  831  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

Universal  has  produced  a two-reel  picture  which  will 
simply  knock  'em  dead. 


It  is  called  "Camera  Thrills." 

— — wmmmm m — mmm mm M mm^m ^ ^ ^ __________ 

It  is  the  most  exciting  picture  made  in  the  history  of 
the  screen. 

No  title  could  possibly  do  justice  to  it. 

The  material  in  these  two  reels  is  far  more  important 
than  any  title  ever  devised  by  the  most  acute  brain  in  this 
business. 

This  two-reeler  "Camera  Thrills"  is  so  exciting  that  I do 
not  think  it  should  be  seen  by  even  the  hardest -boiled 
movie  fan  in  the  world,  unless  he  has  a strong  heart. 

i 

Therefore,  you  are  completely  justified  in  advertising  it 
for  just  exactly  what  it  is  — namely,  the  biggest  two  reels 
in  the  world. 

There  is  nothing  better  than  truth  in  advertising,  there- 
fore  there  is  no  better  way  to  exploit  this  two-reeler  than 


1C  EXCITEMENT 


to  tell  the  plain  truth  about  it,  including  a very  frank  warn- 
ing that  nobody  with  a weak  heart  should  see  it. 

Universal  presents  "Camera  Thrills''  for  three  reasons: 

First,  to  make  money  for  Universal  and  for  you. 

Second,  to  pay  a much-deserved  tribute  to  the  nerviest 
men  in  all  the  world  — the  Newsreel  Cameramen. 

Third,  to  give  the  hard-boiled  movie  fans  the  kick  of 
their  lives. 

You  cannot  possibly  see  "Camera  Thrills"  without  being 
stirred  to  the  very  depth  of  your  soul.  Neither  can  your 
audiences.  You  are  going  to  be  bowled  over  by  the  very 
gall  and  nerve  and  personal  bravery  of  the  Universal  news- 
reel men  who  took  these  pictures  in  the  very  face  of  death. 

Run  "Camera  Thrills"  but  first  warn  your  folks  not  to 
see  it  unless  they  are  strong  of  heart  and  eager  for  terrific 
excitement. 

Advertise  it  honestly  for  just  what  it  is  — and  turn  an 
amazing  two-reeler  into  an  amazing  profit. 


STORIES  FOR  NEWSPAPERS  of 

■'  -i^ 


Dave  Oliver,  llifiversal’s  most  embattled  cameraman  endeavoring  to 
save  his  camera  during  the  riots  u-hich  upset  Havana,  caused  1,000 
deaths  in  the  insurrection,  and  caused  Dave  Oliver,  to  be  imprisoned. 


TOOK  LIFE  IN  HAND 

FILMING  a revolution  in  the  making  is  just 
part  of  the  day's  work  to  the  Universal 
camera  men  who  film  "Camera  Thrills"  the 
feature  which  comes  to  the  theatre 

on When  the  people  of 

Cuba  rose  against  the  Machado  government 
in  1933,  two  of  the  company's  ace  thrill  re- 
corders Dave  diver  and  Joe  Gibson  were  on 
the  job  in  the  strife-torn  island  from  the  first 
sign  of  trouble. 

With  no  protection  but  their  own  courage 
and  wit  they  set  out  to  get  reels  of  the  ma- 
chadista  machine  gun  squads  which  were 
cruising  the  streets  in  fast  cars  and  shooting 
down  the  street-corner  mass  meetings  held  by 
the  disaffected  citizens.  While  filming  such  a 
slaughter,  Gibson  was  laid  low  with  17  ma- 
chine gun  bullets  in  his  legs.  Oliver  had  his 
head  split  open  by  a soldier's  gun-butt  and 
was  hauied  off  to  jail  with  his  camera.  Ma- 
chado gave  orders  for  his  death. 

As  soon  as  he  got  out  Oliver  went  right  on 
shooting  his  gruesome  street  scenes. 


A THRILL  A SECOND 

(GENERAL  ADVANCE  STORY) 

CARRYING  a content  of  sixty  thrills  to  the 
minute,  with  Graham  MacNamee,  noted 
radio  announcer  and  Talking  Reporter  of  the 
screen  supplying  the  rapid  fire  comments  on 
the  action,  "Camera  Thrills,"  Universal's  new 
feature  comes  to  the  theatre  on 


These  thrills  were  collected  by  Universal 
cameramen  from  the  four  corners  of  the  earth. 
Many  of  them  were  shot  at  risk  of  life  or  limb 
by  these  newsgatherers  of  the  films  while  on 
the  job  covering  revolutions,  dangerous 
strike  riots,  fires  and  airplane  crashes.  Trans- 
porting such  film  after  photographing,  by 
ocean  liner,  fast  plane,  speedboat  and  auto- 
mobile constituted  a thrill  in  itself  suitable  for 
a chapter  in  the  feature.  The  picture  was  pre- 
pared for  the  screen  by  Charles  E.  Ford,  head 
of  Universal  Newsreel. 

Among  the  most  sensational  scenes  of 
"Camera  Thrills"  are  the  assassination  of  King 
Alexander  of  Jugoslavia  and  French  minister 
Barthou  as  they  rode  through  the  streets  of 
Marseilles,  the  burning  of  the  steamship, 
Morro  Castle,  the  Chicago  Stockyards  fire, 
the  fighting  in  the  San  Francisco  strike,  where 
cameramen  were  forced  to  wear  bullet  proot 
vests  and  steel  helmets  in  braving  the  dangei 
zone,  and  testing  of  bullet  proof  glass. 


AT  A GLANCE 


Title  

Narrator  

Supervised  and  Arranged  for  the  Screen  by 

Music  Accompaniment  by 

Length  

Brand  


"Camera  Thrills" 
Graham  MacNamee 
Charles  E.  Ford 
Milton  Schwarzwald 

Two  Reels 

Universal  Feature 


BUT  THE  RACE  MUST  CO  ON! 


Sensational  spill  in  the  Ascot  Races,  tchere  the  demons  of  the  track 
defy  death  at  every  turn.  Four  cars  crash  in  this  sensational  shot  in  the 
famous  Ascot  Races.  From  “'Camera  Thrills'' 


"CAMERA  THRILLS” 


WORE  BULLET 
PROOF  VESTS 

(ADVANCE) 

THEY  wore  bullet  proof  vests,  steel 
helmets  and  gas  masks.  Their  or- 
ders were  to  go  wherever  the  fighting 
was  thickest  and  get  what  they  were 
sent  after.  There  were  only  two  of 
them,  John  McHenry  and  Mervyn 
Freeman  and  they  were  unarmed, 
surrounded  by  hostile  forces. 

This  scene  did  not  take  place  in 
wartime  France  but  in  peactime  Am- 
erica. McHenry  and  Freeman,  Uni- 
versal cameramen  were  on  assign- 
ment to  get  the  reels  of  the  San 
Francisco  general  strike  which  form 
part  of  the  Universal  feature,  "Cam- 
era Thrills"  which  comes  to  the 

theatre  on  

Their  risks  included  life  itself.  Six 
thousand  troops  armed  with  guns, 
bayonets,  gas  and  armored  cars  were 
in  conflict  with  the  strikers.  The  civic 
authorities  anxious  to  keep,  news  from 
going  out,  gave  the  camera  men  no 
help.  They  had  to  set  up  their  own 
secret  service  but  they  shot  the  scenes. 


Took  A Brave  Man 

(CURRENT) 

IT  takes  a brave  man  to  give  the 
world  a thrill  and  it  takes  just  as 
brave  a man  to  film  it  for  the  movies. 
How  true  this  is  may  be  seen  from 
some  of  the  experiences  of  one  of  the 
camera  men  who  filmed  the  Universal 
feature,  "Camera  Thrills,"  now  at  the 
theatre.  This  camera- 
man's name  is  Joe  Gibson  and  he 
would  be  surprised  to  be  told  that 
there  was  anything  brave  in  the  deeds 
he  does  as  part  of  a day's  work,  al- 
though they  would  whiten  the  average 
man's  hair. 

Gibson  was  once  assigned  to  take 
a picture  of  how  fast  a motor  boat 
could  go.  So  he  had  himself  lashed  to 
the  bow  of  Gar  Wood's  Miss  Am- 
erica and  got  pictures  of  the  craft 
speeding  at  110  miles  an  hour.  He 
flew  with  the  U.  S.  Hell  Divers  and 
got  reels  of  their  dizzy  escapades. 

He  took  pictures  of  Lee  Bible  driv- 
ing a racing  car  at  202  miles  an  hour 
at  Daytona  Beach,  Florida.  Bible's  car 
swerved  and  killed  Gibson's  fellow 
cameraman,  Chas.  Traub. 


A distinctly  American  form  of  enter- 
tainment called  the  Rodeo  holds  thrills 
for  thousands.  In  this  picture,  the  rider 
of  a steer  is  being  gored  by  the  infur- 
iated mount.  From  “Camera  Thrills ” 


Thumbnail  Synopsis 

MOST  sensational  events  in  the 
world  of  to-day:  a screen  pa- 
rade of  war,  revolution,  fires,  flood 
and  hairbreadth  escape,  the  death 
of  kings  and  perils  by  land,  air  and 
sea,  filmed  on  the  actual  scene  by 
daredevil  camera  men  at  the  risk  of 
their  lives. 


FUNERAL  PYRE  FOR  A BRAVE  AIRMAN 


De  Pined o starting  on  p transcontinental  flight  to  Rome,  cracks  up  in 
the  most  spectacular  air  shot  ever  made  by  a moving  picture  camera, 
a high  spot  in  Camera  Thrills.  From  " Camera  Thrills ” 


REVIEW 

IF  you  have  any  doubt  that  truth  can  be 
stranger  than  fiction  and  a lot  more  thrilling 

go  to  the theatre  where  they  are 

exhibiting  a feature  called  "Camera  Thrills" 
and  you  will  have  your  doubts  set  at  rest.  Uni- 
versal is  sponsor  for  this  picture  and  it  is  the 
most  exciting  thing  of  its  kind  this  reviewer 
has  seen  in  the  course  of  several  seasons.  The 
scenes  are  tense  in  themselves  and  the  action 
is  heightened  by  a very  effective  monologue 
delivered  by  the  narrator,  Graham  MacNa- 
mee,  noted  radio  announcer  and  screen  com- 
mentator. 

No  better  idea  of  the  strenuous  times  we 
live  in  can  be  had  than  by  seeing  a picture 
like  "Camera  Thrills."  The  high  light  of  the  film 
is  perhaps  the  assassination  of  King  Alexander 
of  Jugoslavia  which  packs  a punch  to  the  emo- 
tions like  dynamite,  but  other  scenes  such  as 
views  of  the  strike  riots  in  Minneapolis,  San 
Francisco,  and  other  labor  storm  centers  run  it 
a close  second.  Then  there  are  air  thrills,  rodeo 
thrills,  the  Morro  Castle  ablaze,  steeplechasing 
thrills  and  spills  in  merry  England  and  others 
as  good. 


BOOST  IT  IN  TRUE  BARNUM  STYLE!  GIVE  I* 


li 


am  CAMERA 


THE  WAY  YOU  PLAY  IT  UP: 

■ T'S  as  big  as  a feature  in  money-malcing  possibilities.  It's  success 
' depends  upon  the  way  you  play  it  up.  Front  billing — marquee 
display — special  critic  handling — extensive  one  sheet  posting — 
these  are  stepping  stones  to  extra  box-office  receipts  for  you. 
CIRCUS  THE  TITLE!  Use  snipes  at  local  thrill  events  as  auto  races, 


SPECIAL  HANDLING 

C ELL  the  fact  that  "Camera  Thrillls"  is  something  utterly  differ- 
**  ent  from  anything  that  has  ever  been  shown  on  the  screen  by 
giving  it  special  attention.  Handle  it  as  you  would  an  unusual 
feature — go  out  for  special  stories  in  the  newspapers.  Ask  picture 
reviewers  and  news  reporters  to  look  at  it.  Placard  this  event  on 
an  easel  or  in  front  of  your  theatre.  Stunts  like  this  add  importance 
to  the  picture  and  help  sell  extra  tickets. 


fights,  etc.  PLAY  UP  THE  THRILLS!  Smash  home  the  genuineness 
of  these  breath-stopping,  nerve-shattering  shots.  Use  catch-line  cap- 
tioned blow-up  photos  in  windows  to  help  spread  the  news  about 
town.  See  other  stunts  listed  here. 


'MOW  AWOtMDfM,  RECORD  OF 
BtOOD  CTRMJI.6  CXPf  RIfNCCC  t 
EVER  FEE#  Vy SSOKfteVjlt/ 

&ednc4ci  f, 

cHMaifE.ro® 


A HURRICANE  OF  WILD  SENSATION! 


r most  daring  cameramen 
1 Won earth  raced  into  the  jaws 

OF  DEATH  TO  BRING  IT  TO  YOU/ 

lthe  billion  dollar  jjlcture/ 


A UNIVERSAL  ‘PICTURE 


THRILL  CHART  IN  LOBBY 

A TRIED  and  proved  piece  of  showmanship  is  this  special  chart 
**  exhibit  in  the  lobby  showing  thrill  reactions  to  action  shots  in 
the  picture.  Get  >t 
up  in  the  form  of  a 
graph  with  stills  spot- 
ted along  the  jag- 
ged lines.  Use  the 
line:  "Only  Steel 

Nerves  Can  Stand 
Camera  Thrills  to- 
gether with  the  catch 
line,  "Terrific!  Elec- 
trifying! Incredible! 

Catastrophe  and 
Cataclysm  Caught 
by  the  Camera  at 
Risk  of  Life  and 
Limb! 


Interest  Young  Writers 

O after  the  young  men  and  women  who  are  learning  to  be 
reporters,  through  the  local  school  of  journalism,  and  invite 
classes  to  attend  your  showing.  Offer  prizes  to  the  pupils  who 
turn  in  the  best  descriptions  of  the  events  shown  in  "CAMERA 
THRILLS.  These  can  be  in  the  form  of  a newspaper  story.  Ar- 
range for  them  to  be  printed  in  a local  paper.  Let  reporters  on 
local  newspapers  act  as  judges. 


Steel  Nerves  Can  Stand 


CAMERA  THRILLS! 


FLOOO  FIRE  j ACCIDENT  1 OEATM  LEAP  [siNKIWC~[  STORRA 


mmf  cmmmnmmLi! 


Catastrophe  and  Cataclysm  Cauqbt  by  the 
Camera  at  Risk  of  Life  and  Limb  / 


U 


□ 


Boost  "Thrills"  Out  Front 


LJ  ERE  is  a short  that  outmatches  any  dozen  features  for  thrillsl 
' • Give  it  a chance  to  build  business  for  you!  Circus  it  out  front 
and  on  marquee  as  you 
would  a feature.  Give  it 
big  space  in  your  lobby 
display.  Use  still  panels 
and  one  sheet  on  box- 
office  of  theatre  as 
shown  at  right. 


ACCESSORIES 

I Sheet  Poster 
4 — 1 1x14  Lobbies 
10 — 8 x 10  Photos 


ONE  SHEET 


niC  FRONT  FLASH  and  FEATURE  HANDLING! 

, THRILLS 


Catch  Lines 

A Hurricane  of 
Wild  Sensation 

Terrific!  Electrifying!  Incredible!  Catas- 
trophe and  Cataclysm  caught  by  the 
camera  at  risk  of  life  and  limb!  These  are 
the  thrills  of  a lifetime!  A parade  of  the 
impossible!  A panorama  of  death  and 
destruction  before  your  eyes! 

* * * 

The  world's  nerviest,  dare-devil  camera- 
men risked  doom  to  bring  this  picture 
to  you!  A revelation  of  the  danger  de- 
fied by  news  hawks!  A remarkable, 
breath-stopping,  nerve-shattering  enter- 
tainment! 

* * * 

A glimpse  of  death  in  the  raw — of  na- 
ture at  its  starkest!  Of  men  in  mortal 
peril!  Thrillingly  described  by  the  dra- 
matic voice  of  Graham  McNamee! 
"Camera  Thrills"  tops  any  camera  record 
of  thrills  yet  shown! 

* * * • 

See  it  only  IF  your  blood  pressure  can 
take  it!  If  your  nerves  can  stand  it!  I* 
your  heart  can  hold  out!  You  won't  stop 
talking  for  days  about  "Camera  Thrills!" 

* * * 

Doom  turns  the  camera  crank!  Disaster 
hovers  over  the  cameramen,  but  they  gat 
their  pictures — AND  WHAT  PICTURES! 
"Camera  Thrills”  out-thrill  anything  you 
ever  have  seen!  They  are  as  real  as  life — 
as  dramatic  as  death! 


Dramatize  Action 
Stills  In  Lobby 


"CAMERA  THRILLS"  present  such  shots 
as  naturally  could  never  have  been  caught 
by  the  still  camera.  Under  the  circumstances, 
those  stills  which  are  available  for  display 
are  actually  enlarged  clips  from  the  film. 
Dramatize  this  fact.  Make  them  appear  as 
such  by  suggesting  sprocket  holes  and  a rag- 
ged edge  with  art  work.  Play  up  a description 
of  the  action  taken  from  the  publicity  pages 
and  mount  on  individual  black  cards  along- 
side. A striking  way  to  sell  your  attraction. 


EMOTION  TEST 

THIS  stunt  is  successful  in  securing  publicity 
for  everyone  participating.  Psychology  pro- 
fessors from  local  universities,  or  doctors,  par- 
ticularly heart  specialists,  should  assist  you. 

The  stunt  consists  of  testing  people's  emotion- 
al reactions  while  watching  "C  A M E R A 
THRILLS."  This  is  done  with  a cardiograph, 
or  the  coligraph,  or  poligraph  apparatus  usu- 
ally found  in  medical  or  college  laboratories. 
Make  the  test  at  a special  showing  and  have 
newspaper  reporters  and  photographers  present. 

Newspaper  clipping  at  left  shows  how  this 
stunT  when  worked  on  "The  Bride  of  Franken- 
stein" in  Chicago  was  played  up  by  the  local 
newspapers.  The  thrill  shots  in  "Camera  Thrills" 
offer  splendid  material  on  which  to  base  your 
tests.  Ask  which  of  the  many  sensational  scenes 
in  "Camera  Thrills"  created  the  greatest  shock 
to  the  observer? 


r~ > 

Guarantee  Thrills 

You  can  go  the  limit  in  guaranteeing 
patrons  that  CAMERA  THRILLS  consti- 
tute the  most  exciting  entertainment  on 
the  screen.  Here's  an  actual  guarantee 
made  by  Trans-Lux  during  a showing  of 
the  last  thrill  clip  collection  released  by 
Universal. 

"The  Management  of  This  Theatre 
Absolutely  Guarantees  This  to  Be 
The  Most  Astonishing  Picture  Ever 
Shown  in  a Theatre  and  Will  Refund 
Admission  to  Anyone  Who  Can 
Conscientiously  Say  That  It  Is  Not!" 

No  refunds  were  made  by  Trans-Lux, 
where  the  reel  did  a capacity  business. 
We  recommend  the  use  of  this  idea  with 
CAMERA  THRILLS! 

I / 

ADVENTURE  CLUB 

CLOYD  GIBBONS  has  successfully  initiated 
* an  idea  which  can  be  adapted  by  any 
showman.  He  solicits  first-hand  accounts  of 
actual  thrills  experienced  by  newspaper 
readers. 

Interest  your  local  editor  in  doing  like- 
wise, setting  aside  a column  for  the  pur- 
pose, to  be  called,  CAMERA  THRILLS  AD- 
VENTURE CLUB.  Have  the  most  exciting 
experience  of  the  week  awarded  passes  for 
"Camera  Thrills"  and  small  cash  prize.  Spon- 
sor this  several  weeks  in  advance  of  showing. 


WARNING/ 


IF 


your 


Mood 


is  high 


resfure 


IF 


your  nerves  can't 
stand  shock  ♦ ♦ ♦ 


IF  electrifying  thrills 
upset  you***6 


B*d  if  fOo  m io  iff 
tLtkl  tkt  w/or/y, 
r “ krouqhT 
i0(/t  af  ffif  M •f#inrL/»e{ 

THEN  DON'T  MI15  THIS.' 


Use  a warning  easel  out  front.  This  angl 
is  especially  effective  on  a shock  and  thrill 
picture  of  this  type.  Put  up  an  easel  sign  as 
shown  above,  painted  white  on  black. 


SKIN 


THEY  RISKED  DEATH 
TO  FILM  DEATH! I A 


UNIVERSAL  ! HURRICANE 
OF  WILD  SENSATION! 


PRESENTED  BY  CARL  LAKMMU 
PRODUCED  BY  CHARLES  FORD 


t*rtO  tHE 

'of  DEATH! 

U nARING 


OH  earth 

? 6 V°U  ™E 

AaJJaJ  ever  «EN! 


UNIVERSAL! 
HURRICANE 
OF  WILD 
SENSATION  ! 

Pr*»BM»d  by  Carl  Lo*mml« 
Produced  by  CKorl.t 


ADS 


Available  at 
your  exchange! 


U»lv  

--ssss 


THRILLS!  DESTRUCTION!  CATASTROPHES! 

^’S  SKIN-*A/ 


UNIVERSAL'S  HURRICANE 
OF  WILD  SENSATION! 


PRESENTED  BY  CARL  LAEMMLE 


PRODUCED  BY  CHARLES  FORD 


RED 

HAS 


You  have  heard  of  pictures  which  gave  you  goose  pimples  — pictures 
which  made  you  gasp  — pictures  which  thrilled  you  to  the  very  marrow 
of  your  bones.  But  never  before  in  your  life  have  you  ever  heard 
any  picture  described  as  Red  Kann  describes  Universal’s  outrageously 
sensational  two-reeler  called  “CAMERA  THRILLS". 

HE  SAYS  IT  IS 
A SKIN-RAISER 

A “skin-raiser"  is  a thing  you  can  cash  in  on.  Any  time  you  can  show 
your  hard-boiled  patrons  something  to  raise  their  skins,  you’ve  got 
something!  If  Universal  has  made  a picture  which  can  raise  Red  Kann’s 
skin  one-millionth  of  an  inch,  Universal  has  done  the  impossible. 


KANN 
A WOR 
FOR  IT: 


UNIVERSAL’S 


wuwntncfn  two-reeler 

"CAMERA  THRILLS" 


IS  SO  GOOD  THAT  IT  IS  IMPOSSIBLE 
****BUT  EVERY  INCH  OF  IT  IS  TRUE  I 


20: 


UNIVERSAL  WEEKLY 


Sept.  28,  1935 


"DIAMOND  JIM" 

CALLED  EPIC  PICTURE 

Henry  Lawrence  in  News  Telegram  of  Portland, Oregon  Appraises 
Universal ’s  Lead-off  Production  at  Full  Value. 


ABOVE  a cheap  saioon  on  New 
York's  east  side  one  night  in 
1856  began  the  life  of  one  of  Amer- 
ica’s most  colorful  men,  James  Bu- 
chanan Brady,  who  rose  from  his 
humble  birthplace  to  become  the 
greatest  spendthrift  of  his  time. 

"Diamond  Jim,"  new  attraction 
at  the  Broadway  theatre,  shows  how 
this  unusual  personality  achieved  this 
great  success,  how  he  made  millions 
and  squandered  them,  how  he  tried 
desparately  to  find  marital  happiness, 
and  died  a heart-broken  bachelor. 

Because  of  the  film's  historical 
value,  besides  its  topnotch  entertain- 
ment value,  "Diamond  Jim"  must  be 
considered  as  an  epic  picture.  It  is 
apparent  that  Universal  was  deter- 
mined to  make  its  1936  lead-off  at- 
traction a masterpiece,  and  this  as- 
piration was  accomplished. 

The  Broadway  theatre  could  not 
have  chosen  a more  suitable  film  with 
which  to  open  its  Greater  Show  sea- 
son and  the  near-record  crowds 
which  jammed  the  showhouse  last 
week-end  were  a worthy  reward  for 
the  management's  selection.  It  is 
likely  that  attendance  will  increase  to 
even  greater  proportions  when  mouth- 
to-mouth  advertising  really  gets  under 
way. 

There  are  many  elements  which 
contribute  to  the  success  of  the  at- 
traction. Foremost  is  Edward  Arnold's 


superb  portrayal  of  "Diamond  Jim." 
This  talented  actor  brings  out  every 
iota  of  the  paradoxical  personality  of 
Brady — a strange  combination  of 
shrewdness  and  recklessness. 

Although  Brady  was  one  of  the 
smartest  capitalists  in  the  1890s  and 


Full  page  in  the  News  Telegram  of 
Portland,  Oregon,  illustrated  icith  stills 
from  “ Diamond  Jim ” for  the  shotcing 
at  the  Broadway  Theatre. 

1900s,  he  had  absolutely  no  ability 
to  conserve  his  wealth.  If  he  made  a 
million  dollars  on  a railroad  deal,  he 
would  squander  it  on  his  friends. 
Brady  was  a "sucker"  as  far  as  his 


YOU'LL  NEVER  FORGET  IT! 


See 

Next 

Weeks 

Universal 

Weekly 


Heavy  selling  full  page  story  by  Clark 
Rodenbach  in  the  Chicago  Daily  News 
during  the  run  of  “ Diamond  Jim ” at 
the  Palace. 

friends  and  acquaintances  were  con- 
cerned. He  knew  that,  and  liked  it! 
"The  point  is,"  he  told  some  one  who 
scolded  him  for  giving  money  to 
strangers,  "it’s  fun  to  be  a ’sucker’  if 
you  can  afford  it — and  if  you  know 
you  are  one." 

"Diamond  Jim"  was  as  well  known 
in  his  day  for  his  enormous  appetite 
as  for  his  financial  wizardry.  He  would 
begin  a meal  with  three  dozen  giant 
oysters,  followed  by  two  full-size  lob- 
sters and  a dozen  hard-shelled  crabs. 
Then  came  meat  or  poultry,  vege- 
tables, salad  and  desserts,  topped  off 
by  a box  of  bon  bons. 

The  film  gives  an  authentic  insight 
on  Brady's  unhappy  love  affair  with 
Jane  Matthews,  a girl  he  worshipped 
because  of  her  striking  resemblance 
to  a former  sweetheart.  Jane  played 
by  Jean  Arthur,  was  in  love  with  an- 
other man,  and  when  Brady  learned 
the  truth  his  life  was  ruined. 

"Diamond  Jim"  also  proposed  mar- 
riage to  Lillian  Russell,  played  by 
Binnie  Barnes,  but  the  woman,  realiz- 
ing that  they  were  only  fine  friends 
and  not  lovers,  refused  the  offer. 

The  colorful  events  of  Brady's  life 
make  an  intriguing  story,  and  Univer- 
sal  deserves  much  credit  for  depicting 
these  incidents  in  flawless  fashion. 


UNIVERSAL  ANNOUNCES  A 
STUPENDOUS  PRODUCTION 
OF  THE  GREAT  AMERICAN 

CLASSIC 


tf 


UNCLE 


CABIN 

From  the  novel  by  Harriet  Beecher  Stowe 


NOW  IN  PREPARATION! 


oOBSOM 

w.lliam  Benedict, 


u rtrv  y/.lUam  ^:  d Ha 

V*  a—  ' 


AMERICA5 

i f/M  BELOVED 

iiy  Burrud 

i Poppe • • • 

1 jdwig  • • • 


- UNIVERSAL  WEEKLY 


Sept.  28,  1935 


Howard  Winner,  at  the  head  of  Universal’ s newsreel  expe- 
dition into  Ethiopa.  Winner  arrived  at  Addis  Ababa  on 
Monday  of  this  week. 


Universal  Newsreel  Cameraman 
Arrives  In  Ethiopia 

A CABLE  from  Addis  Ababa  informs  Charles  E.  Ford, 
editor  of  Universal  Newspaper  Newsreel,  that  his 
camera  expedition  headed  by  Howard  Winner  has  ar- 
rived by  plane  from  Aden  and  has  already  sent  the  first 
shots  by  way  of  London  to  the  newsreel.  These  shots  will 
be  ready  for  inclusion  in  the  Weekly  which  goes  out  on 
October  9th.  Cameraman  Winner  has  settled  himself  for 
a siege  and  has  ordered  gas  masks,  steel  helmets  and  bul- 
let-proof vests  for  his  work.  Universal  also  has  camera- 
men with  the  Italian  forces  both  in  Somaliland  and  Eritria. 
Films  from  this  expedition  will  come  to  Universal  by  way 
of  Rome. 


Those  Amazing 
"Camera  Thrills'' 

ONE  of  the  most  amazing  things  about  one  of  the 
most  amazing  pictures  of  the  year,  "Camera 
Thrills,"  is  the  sound  effects.  And  the  most  amazing 
part  of  it  is  that  there  isn't  one  single  sound  effect  in 
it.  Paradoxical  as  this  may  seem,  it  will  only  be  apparent 
to  those  who  see  the  picture  for  the  second  or  third  time. 
And  most  everybody  will  want  to  do  that,  and  most  every- 
body will  do  it. 

"Camera  Thrills"  starts  off  in  a four  weeks'  premiere  at 
the  Center  Theatre,  Rockefeller  Center,  New  York,  which 
is  re-opening  on  October  2nd  on  a long-run  policy.  "Cam- 
era Thrills"  was  selected  from  all  the  short  features  avail- 
able for  the  opening  of  the  season  by  the  management  of 
this  theatre.  When  the  selections  committee  emerged 
from  the  projection  room,  one  of  the  most  frequent  com- 
ments on  the  picture  was,  "The  sound  effects  are  won- 
derful!" 

And  still  there  is  not  one  single  sound  effect  in  it. 

To  explain  this  strange  phenomenon  it  is  necessary  to 
tear  away  the  veil  of  mystery  that  surrounds  moving  pic- 
ture production.  It  is  no  disloyalty  to  the  producers  of 
this  picture  to  state  that  "Camera  Thrills"  goes  back  to 
first  principles  in  moving  picture  production.  These  prin- 
ciples were  created  and  established  before  sound  came 
into  the  picture.  It  was  early  discovered  that  the  most 
effective  adjunct  to  a picture  was  music.  Music  is  that  art 
which  affects  the  passions  by  sound.  In  its  way  it  is  even 
more  arousing  than  vision. 

"Camera  Thrills"  once  actually  did  have  sound  effects, 
some  taken  while  the  picture  itself  was  being  shot,  and 
some  manufactured  in  the  regulation  manner  in  the  stu- 
dio, but  when  Charles  Ford  heard  the  completed  musical 
accompaniment  which  Milton  Schwarzwald  had  made  for 
the  first  reel,  he  definitely  abandoned  any  idea  of  sound 
effects  in  favor  of  the  gorgeously  interpretative  score 
which  Mr.  Schwarzwald  had  writen.  So  true  to  the  art  and 
so  unobtrusive  and  so  arousing  is  this  musical  accompani- 
ment that  scarcely  a person  in  any  audience  will  realize 
that  he  hasn't  heard  one  single  sound  effect  in  the  entire 
two  reels.  "Camera  Thrills"  is  so  gripping  and  full  of 


Tilden  Signed  by  Universal 

For  “ The  Amateur  Racquet ” 

UNIVERSAL  has  purchased  from 
the  authors  of  "King  Solomon  of 
Broadway,"  which  will  come  to  the 
Roxy  soon,  a new  story  dealing  with 
tennis.  Albert  J.  Cohn  and  Robert  T. 
Shannon,  who  have  writen  several 
other  successful  movies,  call  their 
latest  moving  picture  story,  "The 
Amateur  Racquet." 


action  climaxes. 

Rather! 

See 

Next 

Week's 

Weekly! 


Sept.  28,  1935  ■ UNIVERSAL  WEEKLY ' = o »; 

Charles  Bickford  Bitten  By  Lion 


In  "EAST  OF  JAVA" 


A QUICK  turn  of  his  head  while 
working  In  a closeup  scene  with 
a 400  pound  Nubian  lion  nearly  cost 
Charles  Bickford,  screen  star,  his  life 
Monday  at  Universal  City  studios. 

Appearing  in  a scene  for  "East  of 
Java,"  a jungle  feature,  Bickford  was 
working  with  "Tarzan,"  a lion  em- 
ployed in  the  films  for  the  past  four 
weeks,  when  the  actor  suddenly  twist- 
ed his  head.  With  a growl  the  lion 
bit  Bickford  in  the  neck  with  teeth  en- 
tering about  an  inch  below  the  base 
of  the  brain.  As  Bickford  fell  forward, 
stunned,  the  lion  clawed  the  wound 
adding  lacerations  to  tooth  marks. 

Director  George  Melford  and  Ani- 
mal Trainer  Charles  W.  Murphy  quick- 
ly pulled  the  lion  away  while  assistants 
helped  Bickford  to  his  feet  and  rushed 
him  to  the  Universal  studio  hospital 
where  his  wounds  were  cauterized. 
Dr.  Paul  R.  Magill  attending  Bickford, 
ordered  his  immediate  removal  to 


Hollywood  Hospital  for  further  exam- 
ination fearing  that  in  spite  of  the 
quick  cauterization  of  the  lion  bites 
that  the  jungle  cat's  poisonous  teeth 
might  have  had  worse  effect  than  at 
first  believed. 

Bickford,  rugged,  athletic  six  footer 
laughed  at  the  danger  of  further 
complications  but  accepted  his  phy- 
sician's orders  to  remain  at  the  hos- 
pital until  pain  from  the  wounds  com- 
pletely stopped.  Work  on  "East  of 
Java"  will  not  be  completed  until 
after  Bickford's  wounds  are  healed. 

The  actor  was  clawed  by  a black 
leopard  three  weeks  ago  in  earlier 
scenes  from  the  picfure  which  has 
provided  constant  thrills  and  dangers 
to  all  members  of  the  cast  and  tech- 
nical staff  because  of  the  dramatic 
nature  of  the  story  and  the  fact  that 
wild  animals  have  been  employed  in 
rain  storms,  shipwrecks  and  unusual 
jungle  situations. 


Universal  Product 
To  Warner  Theatres 

Last  Unit  of  Far  Flung  Deal 
Completes  Big  Booking  Deal . 

THE  closing  of  the  big  Warner 
Bros,  circuit  in  Philadelphia  for 
the  1935-36  Universal  products,  as 
announced  today  by  J.  R.  Grainger, 
general  manager  of  distribution  for 
Universal,  which  covers  all  the  War- 
ner theatres  in  the  Philadelphia  dist- 
rict, as  well  as  in  the  city,  was  the 
final  link  in  the  Warner  deal  which 
sets  U product  in  Warner  theatres 
from  coast  to  coast.  This  contract 
provides  major  releases  throughout 
Boston,  New  Haven,  Philadelphia, 
Pittsburgh,  Cleveland,  Albany,  Buf- 
falo, Los  Angeles,  San  Francisco, 
Fresno,  Aberdeen,  Portland  and  Chi- 
cago districts  and  the  whole  state  of 
New  Jersey. 

This  completes  one  of  the  most  far 
reaching  and  important  deals  yet 
closed  by  Mr.  Grainger. 


+ + + 

Praises  Newsreel  Cameraman 


Columnist 

SPEAKING 
OF  PHOTOGRAPHERS  . . . 

The  navy,  actually  if  not  officially, 
set  up  a new  rank  yesterday  for  Mer- 
vin  ("The  Bandit')  Freeman,  Universal 
Newsreel  cameraman.  Freeman  was 
designated  to  speak  for  all  the  news- 
reel men  aboard  the  Zane. 

So  in  yesterday's  navy  he  was  Plus- 
Admiral  Freeman.  The  battle  line 
came  down  the  coast  doing  12  knots, 
and  the  Zane  whooped  along  at  23, 
leaving  a wake  like  a colicky  snake  at 
the  behest  of  Plus-Admiral  Freeman 
and  overhauling  ship  after  ship. 

SHE  NEVER  ZIGGED  WHEN 
SHE  SHOULDA  ZAGGED 

"A  little  closer,  please,"  Super- 
Admiral  Freeman  would  murmur.  "Mr. 
Freeman  would  like  to  be  a little 
closer,"  would  be  the  word  over  the 
telephone  to  the  bridge,  and  the  Zane 
would  heel  over  and  close  up  another 
50  yards. 


Bill  Wright  in  San  Diego  Union 
Has  the  Following  to  Say  of  One 
of  Universal’s  Crack  Cameramen, 
Mervin  Freeman. 

As  close  as  you  can  across  the  bow 
of  the  Pennsy,"  Super-Admiral  Free- 
man murmured  twice,  and  each  time 
the  Zane  slashed  across  in  front  of 


the  monstrous  parade.  An  admiral 
probably  couldn't  get  away  with  that. 

But  when  you  have  a super-admiral 
aboard,  you're  lucky.  The  rest  of  us 
just  sat  back  and  enjoyed  the  fruits 
of  Super-Admiral  Freeman's  strategy 
as  the  Zane  did  everything  but  loop 
the  loop. 


Next 

Week's 

Universal 

Weekly 

Will 

Feature 


YOU'LL  NEVER  FORGET  IT! 


mvL 


nsMwi 


wwann 


-f  IRENE  DUNNE  and  ROBERT  TAYLOR  in  John  M.  Stahl  s 
*•  production  "MAGNIFICENT  OBSESSION"  with  CHARLES 
BUTTERWORTH  and  BETTY  FURNESS.  From  the  best  seller 
by  Lloyd  C.  Douglas.  . . . (Now  in  production.) 

^ MARGARET  SULLAVAN  and  FRANCIS  LEDERER  in 
* "NEXT  TIME  WE  LIVE"  from  Ursula  Parrott's  newest 
novel!  . . . Directed  by  Edward  H.  Griffith. 

WILLIAM  POWELL  in  MY  MAN  GODFREY."  A Carl 
Laemmle,  Jr.  production.  From  the  Liberty  Magazine  serial 
by  Eric  Hatch. 

m "SUTTER'S  GOLD."  From  the  epic  novel  by  Blaise  Cendrars. 
An  Edmund  Grainger  production.  Directed  by  James  Cruze. 

C IRENE  DUNNE  in  "SHOW  BOAT."  Edna  Ferbers  Immortal 
Classic!  . . . Music  by  Jerome  Kern.  ...  A Carl  Laemmle,  Jr. 
production.  . . . Directed  by  James  Whale. 

GuMetet Seojcx’s 


g;  A DIGEST  OF  THE  BEST 

^,r_  EXPLOITATION  IDEAS  OF  THE  WEEK 


MB 


Get  set  to  hold  your  breath! 


George  W.  Pittsley,  Washington  Theatre, 
Bay  City,  Mich,  used  his  house  curtain 
for  a swell  "DIAMOND  JIM"  trailer  in- 
troduction. Flittered  cut-out  title  and  art 
work,  lowered  on  drop  was  picked  in 
darkened  house  by  flickering  colored 
spots  immediately  preceding  trailer 
showing.  Fine  effect!  , 

* * * 


Harvey  Cocks,  Strand  Theatre,  Akron,  dug 
up  car  of  ancient  vintage,  which  made 
striking  "DIAMOND  JIM"  ballyhoo. 
Driver  gave  his  spiel  over  radio  loud 
speaker  hook-up  with  mike  at  wheel. 


. . . and  now  breathe  deeply 
’cause  this  one’s  grand! 

y/y  ERE  you  ever  in  the  Painted  Desert?  Have  you  ever  awed  to  the  grandeur  of  its 
majestic,  rock-ribbed  canyons?  Have  you  ever  filled  your  lungs  with  that  glorious 
clean  Arizona  air  which  just  shoots  life  bubbling  through  your  veins?  I have!  And  you'll 
get  that  same  grand  and  glorious  feeling  of  the  great  open  spaces  when  you  see  STORMY, 
a simply  swell  outdoors  picture  which  is  going  to  make  millions  of  people  thrill  to  a new 
movie  sensation. 


* * * 

Kenneth  Childs,  Granada  Theatre,  Streat- 
or,  III.,  had  the  whole  town  buzzing  over 
strange  post  cards  received  from  sup- 
posed friends  stopping  at  a New  York 
hotel.  Urgent  message  warned  them  not 
to  miss  "DIAMOND  JIM"  when  it  came 
to  the  Granada  Theatre.  Only  one  of  fine 
stunts  in  Child's  bang-up  campaign. 

V J 


STORMY  is  great  because  its  story  is  so  all-powerfully  human — a lad  of  the  open 
country  just  "nuts"  about  a young  colt  that  he  mothers  and  protects  at  the  risk  of  his  own 
life.  There's  dandy  young  love  interest  in  the  story  with  a right  pretty  gal.  There  are 


those  famous  Arizona  Wranglers  singing  swel 
There’s  a wild  horse  stampede  with  a thousand 


sgant  tunes  in  their  own  inimitable  way. 
head  on  the  rampage  which  out-tops  any- 
thing of  its  kind  you've  ever  seen.  There's 
action  all  the  way — and  a remarkable 
performance  by  Noah  Beery,  Jr.,  that 
has,  in  a junior  way,  the  human  touch 
of  one  of  those  unforgettable  Will  Rogers 
characterizations.  Yes,  sir!  STORMY 
is  a picture  you  MUST  SEE — one  you 
ought  to  be  proud  to  run! 


w ERE  you  ever  in  an  accident?  Did  you  see  it  coming  before  it  happened?  Did  you 
hold  your  breath  — set  your  feet  — stiffen  your  body  for  the  crash?  Have  you  ever 
seen  death  zinging  right  at  you — making  your  blood  run  cold — and  your  heart  almost  stop? 

That  is  how  you  are  going  to  feel  when  you  see  CAMERA 
THRILLS — a really  sensational  picture  that  tears  right  into 
the  jaws  of  death  and  keeps  your  blood  pressure  jumping 
for  hours  afterward!  The  poster  doesn't  lie  when  it  says  "it 
is  a hurricane  of  wild  sensation,"  and  "the  most  daring  cam- 
eramen on  earth  faced  death  to  bring  it  to  you."  We  call 
it  "the  billion  dollar  picture"  because  there  is  a billion  rep- 
resented in  the  ravages  of  fire,  famine,  flood  and  destruction 
and  death  that  sweeps  so  ferociously  before  your  eyes. 

CAMERA  THRILLS  is  one  of  the  biggest  thrill  shows  the 
screen  ever  has  offered.  You  cannot  overstate  no  matter  HOW 
you  Barnum  it;  and  it  deserves  Barnuming!  It  deserves  be- 
ing played  up  as  a feature  on  your  marquee,  in  your  ads 
and  on  lobby  easels.  It  will  be  the  talk  of  the  town! 


JOE  WEIL 


Sept.  28,  1935  --  —UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


31 


McKENNA  AND  WALSH 
MAKE  "DIAMOND  JIM" 

BOAST  OF  BUFFALO  • — _ — 


TED  GAMBLES'  FULL  PAGE  SOCKO! 


A*  HALK  up  another  for  George  McKenna, 
Manager  and  Dick  Welsh,  Publicity  Man- 
ager at  Charles  Hayman's  New  Lafayette 
Theatre,  Buffalo  on  their  great  "Diamond 
Jim"  showmanship.  Variety,  in  campaign 
write-up,  awarded  it  "best  exploitation  of 
the  week." 

And  no  wonder,  with  such  a string  of 
swell  stuntsl  Topping  them  was  a tie-up 
with  local  Liberty  Magazine  distributors. 
When  the  six  hundred  Liberty  carriers  start- 
ed on  their  rounds  the  week  before  the 
picture  opened,  they  wore  badges  and 
chest  bands,  and  the  thirty  thousand  mag- 
azines they  were  to  deliver  contained  "Dia- 
mond Jim"  heralds.  The  company's  sixteen 
delivery  trucks  were  also  bannered.  This 
swell  boost  continued  throughout  week  and 
was  climaxed  Saturday  morning,  when  the 
boys  were  gathered  together,  given  hats 
and  large  banners,  and  led  by  band  and 
police  escort  through  main  streets  to  the- 
atre for  special  "Diamond  Jim"  showing. 
Photo  shows  them  on  their  way,  creating 
beaucoup  excitement. 

McKenna  and  Walsh  went  after  all  the 
tie-up  angles  and  between  Garcia  Grande 
cigars,  Sunkist  oranges,  and  Lux  soap,  got 
up  over  a thousand  cards  and  window  past- 
ers. Max  Factor  made  up  special  counter 
cards  and  devoted  two  column  ad  space  to 
Binnie  Barnes  cosmetic  tie-up. 

Around  town  they  used  a tandem  bicycle 
and  "Diamond  Jim"  rider  ballyhoo.  Another 
roving  boost  came  in  the  form  of  front  and 
back  bumper  banners,  on  two  hundred  taxi- 
cabs. 

House  built  up  special  front  with  huge 
mirror  diamond  on  figure  of  "Jim."  Com- 
munity and  foreign  newspapers  were  used 
extensively.  Het  Manheim,  Universal  exploi- 
teer,  assisted. 


MOM  BACOGE  BOV  TO  MILLIONAIRE. 
HOB  NOBBINC  WITH  ELEGANT  LADIES' 
RAILROAD  MAGNATES  AND  UN  AN. 
CIERS'  THE  SENSATIONAL  LEAR  Of 
OIAMOND  |IM”  BRADY'  THE  MOST 
AMA2INC  MAN  Of  A ROARING  GUT- 
TERING OECADE' 


EDWARD  ARNOLD 


JEAN  ARTHUR  * BINNIE  BARNES 

CESAR  ROMERO  A HUCH  0 CONNELL  * CEORCE  SIDNEY 

ANO  A MOST  Of  OTHERS— TOO  NUMEROUS  TO  MENTION 

IXCREDIBLE  . . . BI  T TRIE!  IMPOSSIBLE  . . . BI  T SO! 

BLAZING  WITH  LIFE  . . . GLEAMING  WITH 
GEMS  . . . GLORIOl  S WITH  GIRLS! 

Across  Hi*  screen  troops  the  whole  glamorous  pageant  of  Diamond  |im’s 
days  I Lillian  Russell  . the  toast  of  a gay  world  Rector's  , Bustanoby's 
Dclmonico's  . . Cibso  n Girts  with  hour-glass  figures!  Corgeous  gas-lit 
cabarets  . . one-lung  buggies  tandem  bikes  laughter  song  . . . bois- 
terous drama  of  those  care-free  days  in  Ciddy  Gotham  when  "Diamond  |im" 
flung  his  money  to  the  winds.  . 


J.  J. 

PARKERS 


BRDRDLURY 


. . . TOMORROW 


Western  premiere  showing  of  the  new  season's  most  talkcd-about  picture.  "Diamond  Jbn  ! 
Not  since  the  advent  of  talkies  has  a show  been  so  anxiously  awaited!  This  Lnivcrsal  sen- 
sation Is  an  appropriate  curtain  raiser  for  the  J.  J.  PIRkER  "Greater  Show  Season"! 


Preceded  by  a three 
weeks  publicity  cam- 
paign, Ted  Gamble 
topped  his  DIAMOND 
JIM  premiere  at  the 
Broadway  Theatre,  Port- 
land, with  full  page  ads, 
one  of  which  is  pictured 
above.  All  national  tie- 
ups  were  used,  resulting 
in  scores  of  windows. 
Big  radio  plugging  over 
three  stations  rounded 
out  the  showmanship 
which  resulted  in  swell 
hold-over  business.  Con- 
grats Gamble!  Finel! 


go  =UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION  = Sept.  28,  1935 

TWO  BIG  SHOWMANSHIP  IDEAS  FROM  CINCY! 


Cash  for  Best  Letters  in 
Diamond  )im  Brady  Contest 


Cash  for  Best  Letters  in 
Diamond  |im  Brady  Contesl 


Super-Salesmei 


n;  j , ' Le”ers  in 

Diamond  Jim  Brady  Contest 


. -...an  Letters 

Contest  Ends  Tuesday  IS 


ro  $11,000,000/ 


t^ve  million  dollars  to  spend. 

and  LILLIAN  RUSSELL  FOR  A PLAVMatc  i 


unique  contest  inspired  by  the 
Brady's  life,  based  upon  super-seles- 
: Times -Seer  end  RKO  Pelece  offer  cesb 
our  idee  on  the  subject  of  salesmanship, 
eteils  mey  be  found  in  today  sTimes-Sur. 


A Universal  Picture  with  Edward  Arnold, 
Binnic  Barnet,  Jean  Arthur  and  Cetar 
Romero  ttartt  Friday  at  the  RKO  Palace 


£. 

P*1  i*  0pen  t °G»  e °l t 
CV»c‘®stot 

RUN  ^'rn^\oV«eS'_  .ub\« 


mum 


T?ETTNT£snfp°WBUIMESSTAR  F0R  C°MPfETE  t 
THE  TIME5-STAR  . RKO  PALACE  . "DIAMOND  JIM' 


. w.  t ■■■ 


SEE  HOW  THE  CINCINNATI  TIMES  STAR 
PLAYED  UP  THIS  SALESMEN  CONTEST! 


angler. 


INSPIRED  by  Dia- 
mond Jim's  sales- 
manship powers,  E.V. 
Dinerman  and  Jo- 
seph Alexander,  alert 
and  fast  - stepping, 
free-space  grabbing 
pair  of  showmen  «t 
the  Palace  Theatre, 
Cincinnati  conceived 
this  Super-Salesman 
Contest  as  a great 
seat-seller. 

The  contest  was 
co-sponsored  by  the 
Times-Star,  who  han- 
dled it  a la  Diamond 
Jim — big  space  and 
plenty  flash.  Illustrat- 
ed at  left  are  six 
daily  inserts.  The 
giant  ads,  each  four 
columns  by  fourteen 
inches,  placed  on 
the  amusement  pag- 
es, gives  a rough 
idea  of  the  cooper- 
ation. 

The  idea  of  the 
contest — "To  list  the 
ten  requisites,  in 
order  of  importance, 
which  the  master 
salesman  must  pos- 
sess and  write  a 
fifty  word  letter  on 
'What  I Would  Do 
With  My  First  $12,- 
000,000'  " was  just 
ripe  for  public  atten- 
tion. Thousands  of 
answers  flooded  the 
mails. 

Another  fine  cam- 
paign feature  of  the 
comprehensive  Pal- 
ace campaign,  was 
tie-up  with  Post. 
Newspaper  selected 
editorial  commenta- 
tor Alfred  Segal  as 
local  "Diamond  Jim" 
and  had  him  desig- 
nate city's  three  most 
needy  families  to  re- 
ceive $15  each.  Stunt 
was  spread  out  over 
run  of  picture  and 
resulted  in  fine  news- 
paper stories  daily. 
Duke  Hickey,  Uni- 
versal exploiteer  as- 
sisted in  campaign. 


ANOTHER  UNIVERSAL 

■■ 

CLASSIC  IN  COLOR! 


present 


THE  FOX  AND  THE  RABBIT 


From 


UNIVERSAL  PICTURES  CORr. 


ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R. 
U.  S.  POSTAGE 


Paid 


Permit  No.  949 
New  York,  N.  Y. 


CAMERAMEN  ARE  READY 


FOR  ANYTHING-ANYWHERE! 


Printed  in  U.  S.  A. 


REMEMBER? 


He  brought  you  those  productions  that  brought 
you  bankrolls  big  enough  to  choke  the  biggest 
box  office:  "All  Quiet  on  the  Western  Front/ 
King  of  Jazz,"  "Broadway,""Dracula,"  "Spirit  of 
Notre  Dame,"  "Frankenstein,"  "Invisible  Man," 
"Counsellor  at  Law,"  "Bride  of  Frankenstein." 

Now  he  brings  you  . . . 

REMEMBER  LAST  MIGHT?" 

the  finest  of  his  productions  to  date! 

While  he  is  readying  . . . 

IRENE  DUNNE  in  "SHOW  BOAT" 

with  PAUL  ROBESON  and  CHARLES  WINNINGER 

and 

WILLIAM  POWELL  in  the  Liberty  magazine 

serial  sensation,  "MY  MAN  GODFREY 

and 

The  phenomenal  successor 
to  his  phenomenal  "Dracula, 


rt 


DRACULAS 

DAUGHTER"! 


A WHALE  OF  A STORY 
DEMANDS  A WHALE  OF 
A DIRECTOR! . . . 


I 


DIRECTOR  OF 


Remember  James  Whale's  direction  of  "Journey's  End?"  "Watei 
"The  Old  Dark  House?"  "The  Invisible  Man?"  "One  More  River?  The 
You'll  never  never  forget  "REMEMBER  LAST  NIGHT?"  A CARL  I Mm 


REMEMBER? 


Universal  brought  him  into  stardom  for 
you  as  the  memorable  Diamond  Jim"! 

Now  Diamond  Jim  becomes  the 
world's  greatest  screen  detective  in 

"REMEMBER  LAST  NIGHT?” 

Your  audiences  will  find  him  unforget- 
table in  his  new  role  of  the  cleverest 
and  most  lovable  murder  sleuth  they've 
ever  seen! 

As  Diamond  Jim," 
EDWARD  ARNOLD  was 


production  of  a thousand 
surprises,  he's  amazing! 


glorious!  As  Danny  Har- 
rison in  this  magnificent 


CONSTANCE  CUMMINGS, 

leading  actress  of  the  stage  and  screen,  in  the 
unusual  role  of  Carlotta,  wife  of  Tony  Milburn! 


SALLY  EILERS 

talented  and  lovely,  as  Bette  Huling,  at  whose  home 
and  “progressive”  party  amazing  things  happen! 


Top  Row:  ROBERT  ARMSTRONG  as 
Flannagan,  the  chauffeur,  and  charm- 
ing LOUISE  HENRY  as  the  flirtatious 
Penny  Whitridge. 

Bottom  Row:  GREGORY  RATOFF  as  the  nightclub  propri- 
etor, and  REGINALD  DENNY  as  Penny’s  husband! 


sgl* 


: Ed  Brophy  as  Maxie;  Monroe  Owsley  as  Billy 
Gustav  von  Seyffertitz  as  Professor  Jones. 


At  the  Bottom:  Jack  LaRue  as  Baptiste;  George  Meeker  a 
Vic  Huling;  Arthur  Treacher  as  the  inimitable  butler,  Phelps 


Oct.  5,  1935 


UNIVERSAL  WEEKLY 


11 


J.  R.  Grainger  Starts 
Sales  & Studio  Trip 

JR.  GRAINGER,  general  manager 
a of  distribution  for  Universal  Pic- 
tures, started  on  Monday  on  a trip 
which  will  take  him  to  Universal  City 
for  a conference  on  production  mat- 
ters and  will  bring  him  back  to  New 
York  in  about  a month's  time.  His 
route  lies  through  Chicago  and  in- 
cludes stops  at  San  Francisco,  and 
Los  Angeles.  He  will  return  by  way 
of  the  southern  exchanges,  hitting 
New  Orleans  about  October  25th. 

On  leaving,  Mr.  Grainger  declared 
that  the  advanced  state  of  Universal 
sales  as  compared  with  last  year,  was 
indicative  of  two  things, — first,  the 
greater  salability  of  Universal's  prod- 
uct this  season,  and  secondly,  a read- 
ier response  for  early  buying  on  the 
part  of  exhibitors  in  almost  every  ex- 
change territory. 

“Great  Impersonation” 

Starts  at  Universal 

The  great  impersonation" 

with  Edmund  Lowe  in  the  star- 
ring role  now  in  second  week  of  pro- 
duction at  Universal  City  under  the 
direction  of  Alan  Crosland,  bids  fair 
to  be  one  of  Universal's  greatest  pro- 
ductions for  the  year.  In  the  first 
place,  "The  Great  Impersonation" 
has  always  been  regarded  by  E.  Phil- 
lips Oppenheim,  who  has  written  over 
100  novels,  as  the  best  novel  he  ever 
wrote.  Secondly,  Edmund  Lowe  feels 
that  the  dual  role  of  Everard  Dominey 
and  Leopold  von  Ragenstein,  offers 
him  the  greatest  opportunity  he  has 
ever  had. 


II  niVERSfl  L 
WEEKLY 


A Magaxine  for 
Motion  Picture  Exhibitors 
Paul  Gulick,  Editor 
Published  Weekly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center.  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  1935 
(All  Rights  Reserved) 

OCT.  5,  1935 
Vol.  37  No.  10 


James  Whale,  seated  at  his  desk  in  the  studio  he  occupies  at  Universal  City. 
Whale  has  always  been  regarded  as  a remarkable  director,  from  the  time  he 
made  “ Journey’s  End.”  Every  picture  that  he  has  made  since  then,  starting 
with  “Waterloo  Bridge,”  has  been  not  only  a success,  but  a further  rung  in  the 
ladder  by  which  he  has  climbed  to  the  very  top.  No  one  mentioning  the  five 
best  directors  of  Hollywood  could  leave  out  the  name  of  James  Whale.  All 
Hollytcood  is  talking  about  his  direction  of  “ Remember  Last  Night?”  the  Carl 
Laemmle,  Jr.  production  which  he  has  just  completed. 


"Sweet  Surrender"  Released 
By  Universal,  November  11th 


J'JST  before  leaving  New  York  for 
the  coast,  J.  R.  Grainger  announc- 
ed the  release  by  Universal  of  the  mu- 
sical Broadway  Production,  "Sweet 
Surrender."  The  release  date  is  No- 
vember I Ith. 

"Sweet  Surrender"  marks  the  debut 
in  pictures  of  Tamara,  the  Russian 
actress  and  singer  who  made  world 
famous  the  song,  "Smoke  Gets  In 
Your  Eyes,"  when  she  made  such  a 
great  hit  in  "Roberta."  Tamara  plays 
three  roles  in  "Sweet  Surrender," 
which  is  written  by  Herbert  Fields, 
author  of  "Hit  the  Deck,"  "Connecti- 
cut Yankees,"  "The  Girl  Friend"  and 
"Fifty  Million  Frenchmen."  It  was 
directed  by  Monte  Brice,  who  direct- 
ed "Moonlight  and  Pretzels."  Fea- 
tured in  the  leading  role  is  Frank 
Parker,  ace  radio  tenor  and  star  for 
the  last  five  years  of  the  A & P Gyp- 
sies. 

The  cast  also  includes  Helen  Lynd, 
well  known  Broadway  comedienne  and 
dancer,  Russ  Brown,  the  former  part- 
ner of  Bert  Wheeler  Arthur  Pierson, 
Broadway  actor,  Jack  Dempsey,  Abe 
Lyman  and  his  Californians.  One  of 


the  features  of  the  production  is  the 
appearance  of  the  Sara  Mildred 
Strauss  Dancers.  The  choruses  are 
sung  by  the  Nadon  Singers,  the 
Tune  Twisters  are  also  in  several  of 
the  numbers.  The  music  is  by  Dana 
Suesse,  Mabel  Wayne  and  Arthur 
Swanstrom,  the  lyrics  by  Edward  H. 
Heyman,  Melville  Fleeson  and  James 
Hanley.  Larry  Ceballos  directed  the 
dances,  the  music  was  directed  by 
Rosario  Bourdon. 

Irene  Dunne  On 
Hollywood  Hour 

I RENE  DUNNE  will  be  the  featured 
I guest  artist  on  the  Hollywood 
Campbell  Soup  Hour  over  the  Colum- 
bia-coast-to-coast  network  on  Friday, 
October  I Ith,  at  9 P.M.  Louella  Par- 
sons will  interview  Irene  Dunne  and 
Miss  Dunne  is  preparing  a short  scene 
from  "Magnificent  Obsession"  in 
which  she  is  working  at  the  present 
time  at  Universal  City,  under  the  di- 
rection of  John  M.  StahL 


Oct.  5.  1935 


UNIVERSAL  WEEKLY 


REIMBER  LflJT  fllGHTP 


\ 


WHAT  DID  YOU  DO? 

I V'TH? 


EVOU 


DIDYOU  Lt/WF? 


OH/ 


y 'o ; 


"n  EMEMBER  LAST  NIGHT?" 

I\  Where  were  you? 

Wouldn't  that  be  a tough  proposition 
if  you  had  been  tight  the  night  before 
and  were  suddenly  hauled  up  and  ac- 
cused of  murdering  a member  of  the 
gay  party  which  had  continued  around 
the  clock? 

Twelve  hours,  and  what  happened? 

"Remember  Last  Night?" 

Well,  here's  some  of  it. 

Merriment  for  supper. 

Murder  for  breakfast. 

And  in  between,  twelve  hours  of  gai- 
ety which  masked  a diabolical  plot  with 
guns  popping,  knives  flashing  through 
the  air,  with  dancing  and  stolen  kisses, 
masquerades  and  murder,  kidnap  threats 
written  in  Greek,  false  clues  written  in 
blood,  bouncing  checks  and  planted 
footprints,  wine  in  tall  glasses  and  blood 
on  the  moon,  wise-cracking  socialites  and 
laughter  turned  to  screams  of  horror, 
high  finance  and  horrid  hang-overs,  a 
hazardous  hypnotist,  a gay  progressive 
party  that  managed  to  progress  from 
mirth  to  murder. 

And  three  murders  and  thirteen  alibis 
like  this: — 

"I  DON'T  REMEMBER  LAST  NIGHT?" 

A group  of  socially  prominent  young 
people — the  faster  set  on  Long  Island — 
wake  up  after  staging  a gay  party  to 
find  that  a murder  has  been  committed. 
Chief  among  the  players  is  Edward  Ar- 
nold, who  has  scored  so  heavily  in  "Dia- 
mond Jim,"  while  also  in  the  star-stud- 
ded cast  are  Constance  Cummings, 
Sally  Eilers,  Robert  Young,  Robert  Arm- 


strong, Gregory  Ratoff,  Reginald  Denny, 
Monroe  Owsley  and  a number  of  other 
stage  and  screen  favorites. 

The  story  opens  with  Constance  Cum- 
mings, as  Carlotta  Milburn,  and  Robert 
Young,  as  her  husband,  Tony,  awaking 
in  a vast  Long  Island  mansion  to  find 
that  during  a party  given  the  night  be- 
fore to  celebrate  the  fact  that  they've 
been  married  six  months — one  of  those 
progressive  parties  which  goes  f rom 
house  to  house — George  Meeker,  play- 
ing the  role  of  the  wealthy  Vic  Huling, 
has  been  shot  in  the  heart. 

They  begin  making  their  own  investi- 
gation into  the  killing  and  discover  that 
there  are  grounds  for  suspecting  every- 
one, including  themselves.  First  an  ace 
detective,  played  by  Edward  Arnold, 
and  his  assistant,  Edward  Brophy,  are 
called  in.  They  are  making  some  head- 
way when  a hypnotist  is  summoned.  But 
then  new  murders  are  committed  and 
clues  are  lost  and  facts  distorted.  It  is 
only  through  the  clear  deductions  and 
herculean  efforts  of  Arnold  that  the  killer 
is  apprehended  under  unusual  circum- 
stances. 

Universal  has  not  only  secured  a splen- 
did cast  for  the  production,  but  Carl 
Laemmle,  Jr.,  has  spared  nothing  in 
making  the  sets  pretentious.  He  also  se- 
cured James  Whale,  the  man  who  did 
"Frankenstein,"  "Waterloo  Bridge," 
"Bride  of  Frankenstein"  and  "The  Invis- 
ible Man,"  to  direct  so  that  the  story 
would  not  only  have  its  full  quota  of  hu- 
mor but  would  be  eerie  and  chilling  as 
well,  at  times.  (Continued  on  Page  28) 


) 


u - = UNIVERSAL  WEEKLY—  - — = Oct.  5,  1935 

A MILLION 

A MILLION 

No.  832  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Picture  Corporation 

Thank  you,  Carl  Laemmle,  Jr.,  for  your  conception  of  the 

picture  "Remember  Last  Night?",  made  from  a best-selling 
book  formerly  known  as  "Hangover  Murders." 

And  thank  you,  James  Whale,  for  one  of  the  most  bril- 
liant jobs  of  directing  you  ever  did  — and  what  a wonder- 
ful list  you  have  to  your  credit! 

Thank  you,  Adam  Hobhouse,  for  writing  such  a clever 

novel  — even  though  you  soaked  us  the  extreme  limit  for 
the  movie  rights! 

Thank  you,  too,  Doris  Malloy  and  Henry  Clork  and  Dan 
Totheroh  for  adapting  the  original  story  to  the  screen  and 
untying  some  of  the  knots  we  bought  from  the  author. 

Thank  you,  Charles  Hall,  for  the  original  settings  you 
gave  this  production. 

Thank  you,  Joseph  Valentine  and  Arthur  Arling,  for 

jockeying  so  smartly  with  your  cameras  and  giving  us  such 
delightful  effects. 

Thank  you,  Roman  Freulich,  for  giving  us  still  photo- 
graphs which  will  help  the  exhibitors  portray  the  fine 
qualities  of  this  production  to  the  public. 

And  thank  you,  Ted  Kent,  for  the  brainy  way  in  which 
you  edited  the  miles  of  film  which  were  "shot." 


E CUMIilNoiS  o SAIilf  EII.EK5 

IMSTROK1  ° LOUISE  HEKRT 


e IWUNIVERSAL'S  * 


IMSTRONG  • LOUISE  HENRY 

OF  A THOUSAND 


LAR  E 

fTIAtfO 


UM'  NGI  » SALLY 


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20— - =UNIVERSAL  WEEKLY  =~~  Oct.  5,  1935 

CHARLES  WINNINGER  in  "SHOW  BOAT" 


Charles  Winninger  selected  by  Carl  Laemmle,  Jr.,  as  the 
tine  and  only  Captain  Andy  for  the  role  in  Universal’s 
"Show  Boat,”  which  he  created  in  the  Ziegfeld  stage  show. 
This  photograph  is  one  shotcing  him  as  Captain  Andy.  Gov- 
ernor Ruby  Laffoon  of  Kentucky  has  just  made  W'inninger 
a Kentucky  Colonel.  Today  he  is  in  Chicago  seeing  the 
world  series. 

ONE  of  the  absolute  naturals  about  the  casting  of 
"Show  Boat"  was  Charles  Winninger  in  the  role  of 
Captain  Andy.  Winninger  is  the  son  of  an  oldtime  "Show 
Boat"  captain,  was  brought  up  on  a show  boat  and  played 
the  original  role  in  the  Ziegfeld  show.  On  Monday  Carl 
Laemmle,  Jr.  by  long  distance  telephone  to  New  York 
consummated  an  arrangement  with  Mr.  Winninger  for 
this  important  role.  Winninger  left  New  York  Tuesday 
in  his  Packard  and  will  drive  leisurely  to  the  coast.  First 
he  will  take  in  the  world  series  of  baseball.  Then  he  will 
visit  some  of  his  relatives  and  will  fill  several  theatrical 
and  radio  engagements.  He  will  arrive  at  the  Coast  on 
November  15. 

The  signing  of  Charles  Winninger  is  the  third  important 
casting  for  "Show  Boat."  Carl  Laemmle,  Jr.,  already  has 
Irene  Dunne  under  contract  to  play  Magnolia.  Miss  Dunne 
played  the  role  in  the  original  Ziegfeld  musical  comedy, 
succeeding  Norma  Terris  and  going  on  to  Chicago,  where 
she  played  the  role  for  forty  weeks. 


The  other  selection  is  that  of  Paul  Robeson,  who  ar- 
rived Tuesday  from  London  and  who  has  several  radio 
engagements  to  fill.  One  of  them  was  the  Squibbs  pro- 
gram Thursday  night.  He  will  report  to  Universal  in  No- 
vember. Robeson  was  also  engaged  by  long  distance  tele- 
phone by  Carl  Laemmle,  Jr. 

James  Whale,  who  has  just  completed  directing  the 
Carl  Laemmle,  Jr.  production  of  "Remember  Last  Night?" 
is  working  with  Oscar  Hammerstein  3rd  and  Jerome  Kern 
on  new  music  and  lyrics  to  accent  the  famous  numbers  of 
the  stage  show.  No  matter  what  new  music,  however,  is 
written,  "Show  Boat"  will  of  necessity  include  "Ol'  Man 
River,"  "Why  Do  I Love  You?"  "Can't  Help  Lovin'  Dat 
Man,"  "Bill,"  and  "Make  Believe." 

* + + 

Liszt  and  Strauss  Songs 

Adapted  for  Marta  Eggerth 

ALTHOUGH  Marta  Eggerth's  first  picture,  "Song  of 
Joy,"  will  have  four  songs  especially  composed  for 
it,  it  became  known  yesterday  that  two  of  the  world's 
most  famous  compositions  will  be  embodied  in  it.  Franz 
Waxman  is  writing  the  lyrics  and  a coloratura  soprano 
arrangement  of  Liszt's  "Hungarian  Rhapsody  Number  2." 
He  is  also  making  an  arrangement  of  Johann  Strauss' 
"Blue  Danube"  for  Miss  Eggerth  to  use  in  "Song  of  Joy," 
in  addition  to  the  four  new  songs. 

Although  Edward  Sutherland,  who  will  direct  Miss  Eg- 
gerth's first  picture,  has  arrived  back  in  California,  he 
has  not  as  yet  selected  the  cast.  The  story  is  now  in  the 
hands  of  Preston  Sturges,  author  of  "Strictly  Dishonor- 
able" and  the  screenplay  of  "Diamond  Jim." 

+ + + 

Rushing  "Ivory  Handled  Gun 

DUCK  JONES  is  putting  on  an  intensive  drive  to  com- 
U plete  his  current  western  picture  for  Universal  release 
so  that  he  can  join  his  wife  and  daughter  on  a world 
girdling  trip.  Mrs.  "Buck"  and  her  daughter  are  already 
in  Honolulu  on  the  first  leg  of  the  journey.  In  consequence, 
Buck  is  working  night  and  day  to  complete  "The  Ivory 
Handled  Gun,"  from  the  novel  by  Charles  E.  Barnes.  The 
photography  on  this  production  will  be  finished  by  Satur- 
day night. 

The  cast  of  "The  Ivory  Handled  Gun"  includes  Char- 
lotte Wynters  as  leading  lady  and  a corps  of  western  per- 
formers, including  Walter  Miller,  Carl  Stockdale,  Frank 
Rice,  Joseph  Girard,  Robert  Kortman,  Stan  Blystone,  Lafe 
McKee,  Lee  Shumway,  Charles  King,  Ben  Corbett,  Eddie 
Phillips  and  Niles  Welch. 

On  Monday,  Buck  will  start  production  of  "Sunset  of 
Power"  by  J.  E.  Grenstead,  for  which  Earl  Snell  has  writ- 
ten the  screenplay.  Ray  Taylor,  who  directed  "The  Ivory 
Handled  Gun,"  will  also  direct  "Sunset  of  Power."  Upon 
completion  of  it,  Jones  will  fly  to  Honolulu  on  the  Yankee 
Clipper. 


Oct.  5,  1935 


UNIVERSAL  WEEKLY: 


Charles  Bickford  lying  in  the  hospital  in  Los  Angeles,  from 
which  he  teas  taken  this  week  to  the  studio  in  an  ambulance 
and  under  mdical  care,  to  complete  his  scenes  in  “ East  of 
Java.”  Fortunately , the  presence  of  bandages  could  be 
written  into  the  script.  After  the  scenes  Bickford  went  back 
to  the  hospital.  He  will  be  confined  there  two  more  weeks. 


Unusual  shot  taken  a second  after  the  supposedly  “ friend- 
ly” lion,  Tarzan,  had  attacked  Bickford  on  the  set.  The  mo- 
tion picture  camera  had  started  when  an  unusual  movement 
on  Bickford’s  part  resulted  in  the  sudden  attack  which 
came  within  a inch  of  proving  fatal.  Lions  instinctively 
know  where  to  bite  and  Tarzan  went  straight  for  the  nape  of 
Bickford’s  neck.  The  bite  kept  him  out  of  another  picture. 


Charles  Bickford  f 

Has 

Narrow  Escape  in 

Film 

t 

Injured  Bickford  Completes  East  of  Java" 


ALTHOUGH  Charles  Bickford  is 
still  under  the  closest  observa- 
tion and  not  out  of  danger  by  any 
means,  he  has  completed  his  role  in 
"East  of  Java."  He  did  it  in  bandages 
and  with  a physician  and  a nurse  con- 
stantly at  his  side.  Bickford  is  proud 
of  his  he-man  physique  and  courage 
and  would  under  no  circumstances 
permit  "East  of  Java"  to  be  delayed 
on  his  account,  even  though  Universal 
was  anxious  to  put  the  scenes  over 
for  two  weeks. 

Last  week  Bickford  was  severely 
injured  by  Tarzan,  the  lion  born  in 
captivity  on  the  * Universal  lot,  and 
loaned  to  a Los  Angeles  museum 
when  Universal  gave  up  its  zoo.  For 
the  picture,  "East  of  Java,"  which 
has  more  than  one  hundred  assorted 
wild  animals  in  it,  Universal  took  back 
its  lion,  who  was  supposedly  as  much 
attached  as  a lion  can  be,  to  Bickford 
It  even  followed  him  about  the  set 
and  about  the  lot  on  occasion.  This 


Jack  Holt  Loaned  by  Universal  to 
20 th  Century  to  Take  the  Place  of 
the  Injured  Bickford 

time,  however,  some  primal  instinct 
in  the  animal's  brain  made  him  jump 
from  behind  on  Bickford,  when  the 
actor  made  an  unusual  and  quick  mo- 
tion which  had  not  been  rehearsed. 
Bickford  went  to  the  Universal  City 
Hospital  and  after  treatment  there 


$50  Reward 

For  Good  Ideas 

Whether  you're  an  exhibitor  or  a 
projectionist — you  can  earn  $50.00 
with  every  good  idea  lor  the  im- 
provement of  Universal  pictures 
which  I accept.  You  see  pictures 
every  day  and  you  know  what 
audiences  think.  Why  not  send  in 
your  suggestion. 

CARL  LAEMMLE 


was  transferred  to  the  hospital  in  Los 
Angeles. 

The  next  night  Tarzan  unaccount-, 
ably  disappeared  from  his  cage.  He 
must  have  been  full  of  remorse,  be- 
cause he  was  found  the  next  morning 
under  a reproduction  of  a New  Eng- 
land church  in  the  permanent  New 
England  set  on  the  Universal  City 
back  lot. 

Th  is  week,  however,  Bickford  in- 
sisted on  completing  his  role  in  "East 
of  Java."  The  picture  was  being  rush- 
ed by  George  Melford  in  order  to 
permit  Bickford  to  take  the  role  for 
which  he  was  under  contract  to  20th 
Century  in  "The  Litrlest  Rebel."  This 
picture  would  inevitably  have  been 
seriously  held  up.  Universal  therefore 
made  arrangements  to  loan  Jack  Holt 
to  take  Bickford's  place.  In  the  mean- 
time, Holt's  own  picture,  "Captain 
Commanding,"  will  be  held  up  at  Uni- 
versal until  October  28th  or  possibly 
a week  later. 


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96—  -- = UNIVERSAL  WEEKLY-- - - Oct.  5.  1935 


The  Roll  of  Honor 


The  Following 

Exhibitors  in 

the  St.  Louis 

Territory 

have  used  Universal  Pictures  for  10  years 

or  more 

TOWN  & STATE 

THEATRE 

EXHIBITOR  YEARS 

USED  UNIVERSAL 

Abingdon,  Ills. 

Bijou 

S.  E.  Pirtle 

20  Years 

Beardstown,  Ills. 

Princess 

S.  E.  Pirtle 

20  Years 

Bushnell,  Ills. 

Rialto 

S.  E.  Pirtle 

20  Years 

Jerseyville,  Ills. 

Orpheum 

S.  E.  Pirtle 

20  Years 

McLeansboro,  Ills. 

Capitol 

S.  E.  Pirtle 

20  Years 

Albion,  Ills. 

Majestic 

Mitchell  & Bowman 

10  Years 

Alton,  Ills. 

Temple 

Al  Critchlow 

1 1 Years 

Bardwell,  Ky. 

Milwain 

J.  A.  Milwain 

15  Years 

Belleville,  Ills. 

Rex 

Noah  Bloomer 

15  Years 

Casey,  Ills. 

Lyric 

Paul  Musser 

10  Years 

Columbia,  Mo. 

Missouri,  Hall,  Varsity 

Barrett  & Woods 

24  Years 

Dexter,  Mo. 

Weeks 

C.  H.  Weeks 

25  Years 

E.  Prairie,  Mo. 

Lyric 

T.  R.  DeField 

15  Years 

E.  St.  Louis,  Ills. 

Columbia,  State 

Lou  Menges 

15  Years 

E.  St.  Louis,  Ills. 

Home 

W.  B.  Davis 

21  Years 

E.  St.  Louis,  Ills. 

Liberty 

Oscar  Dane 

10  Years 

E.  St.  Louis,  Ills. 

St.  Clair 

Fred  Ditzenberg 

20  Years 

E.  St.  Louis,  Ills. 

L.  Broadway 

Geo.  Danieis 

14  Years 

Hannibal,  Mo. 

Orpheum,  Star 

H.  E.  Schneidker 

27  Years 

Herman,  Mo. 

Huxall 

R.  L.  Huxall 

25  Years 

Marion,  Ky. 

Kentucky 

Gray  & Runyon 

10  Years 

Mounds,  Ills. 

Roxy 

Herschel  Eichhorn 

10  Years 

Mt.  Carmel,  Ills. 

Palace,  American 

Theo.  Coleman 

10  Years 

New  Haven,  Mo. 

New  Haven 

Ben  Zeitzman 

5 Years 

O'Fallon,  Ills. 

Opera  House 

L.  T.  Hiles 

10  Years 

Richland,  Mo. 

Gem 

R.  L.  Parsons 

12  Years 

Robinson,  Ills. 

Lincoln,  Strand 

J.  C.  Hewitt 

27  Years 

Roodhouse,  Ills. 

State 

Clarence  Denny 

10  Years 

St.  Charles,  Mo. 

Strand 

R.  Stempel 

20  Years 

St.  Johns  Station,  Mo. 

Gem 

H.  Halloway 

10  Years 

St.  Louis,  Mo. 

Hollywood,  Rivoli,  Senate  Chas.  Goldman 

16  Years 

St.  Louis,  Mo. 

Movie 

Tom  Williamson 

10  Years 

St.  Louis,  Mo. 

Star 

Chris.  Efthian 

18  Years 

St.  Louis,  Mo. 

Criterion 

Geo.  Plaikos 

24  Years 

St.  Louis,  Mo. 

Marquette 

Frank  Spero 

20  Years 

(Continued  on  Page  28) 

READY!  AIM! 

FIRE! 

Fire  your  booker  or  assistant 
manager  if  he  doesn't  get 
this  newest  OSWALD  car- 
toon right  away!  It  means  a 
great,  big  chunk  of  extra 
business  for  you! 


"THE  QUAIL  HUNT 


9fl-  = UNIVERSAL  WEEKLY  = 

REMEMBER  LAST 

(Continued  from  Page  13) 


Mr.  Laemmle  selected  the  novel, 
"The  Hangover  Murders,"  a best- 
seller by  Adam  Hobhouse,  as  a basis 
for  the  screenplay,  which  was  written 


by  Harry  Clork,  Doris  Malloy  and 
Dan  Totheroh  and  later  at  the  sug- 
gestion of  almost  a thousand  showmen 
throughout  he  country,  who  were 


Oct.  5,  1935 

NIGHT? 

asked,  it  was  called  "Remember  Last 
Night?"  It  is  a great  title.  One  of  the 
reasons  is  that  it  is  impossible  for 
anyone  seeing  it  to  forget  it. 


WATCH! 

For  the  Year ’s  Greatest  Surprise 

3 Kids and  A Queen 

May  Robson  The  Lady  For  A Day,  Becomes  A Queen 
in  the  Surprise  Picture  of  the  New  Season 


Roll  of  Honor — St.  Louis 

( Continued  from  Page  26) 

TOWN  & STATE 

THEATRE 

EXHIBITOR  YEARS 

USED  UNIVERSAL 

St.  Louis,  Mo. 

Montgomery 

Henry  Koplar 

25  Years 

St.  Louis,  Mo. 

Bremen,  O'Fallon 

Clarence  Kaimann 

26  Years 

St.  Louis,  Mo. 

Salisbury,  Baden 

Clarence  Kaimann 

26  Years 

St.  Louis,  Mo. 

Ashland,  Queens 

Tom  Curley 

12  Years 

St.  Louis,  Mo. 

Pauline 

Chas.  Kalbfeld 

25  Years 

St.  Louis,  Mo. 

Wellston 

Fred  Robinson 

18  Years 

St.  Louis,  Mo. 

Macklind 

B.  J.  Lueken 

21  Years 

St.  Louis,  Mo. 

Whiteway 

Alex  Papand 

20  Years 

St.  Louis,  Mo. 

Merry  Widow 

J.  Murphy 

18  Years 

St.  Louis,  Mo. 

Cinderella,  Melba 

Fred  Wehrenberg 

26  Years 

St.  Louis,  Mo. 

Michigan,  Virginia 

Fred  Wehrenberg 

26  Years 

St.  Louis,  Mo. 

Melvin 

Christ  Zotos 

12  Years 

Sparta,  Ills. 

Grand 

Chas.  Wells 

10  Years 

Springfield,  lils. 

Capitol,  Empress 

Leo  Burnstine 

15  Years 

Springfield,  Ills. 

Pantheon 

Tony  Serra 

10  Years 

Springfield,  Ills. 

Savoy,  Senate,  Strand 

Kerasotes  Bros. 

20  Years 

Valley  Park,  Mo.  Park 

John  Mound 

J. 

12  Years 

E.  GARRISON,  Mgr. 

SHOWMANSHIP! 


THE  PICTURE  OF  A THOUSAND  Ju 


polished  to  perfection! 


CARL  JftfTlES  UJHALEf  (fwitiAt 

EDM  RRHQLD  * OONSTRNCF  CUIRfMNGS  SULLY  El  LEM  - ROIIRT  VOUH! 


CARL  LAEMMLE,  Jr.  is  putting  the  finishing  touches  on  what  he  has  aimed 
to  be  the  “perfect”  motion  picture.  We  have  not  seen  it,  as  yet;  but  we  are 
convinced  that  if  brains,  cleverness,  perfect  story,  fine  acting,  masterful  pho- 
tography, absorbing  plot,  crispy  dialogue  and  fast-stepping  action — all  beauti- 
fully merged  through  brilliant  direction,  can  make  the  perfect  picture — then 
REMEMBER  LAST  NIGHT?  will  be  “it!” 

Mr.  Laemmle,  Jr.  wisely  has  thrown  aside  the  duties  of  mass  manufacture, 
to  concentrate  on  class  production  of  a group  of  hand-picked  pictures.  The 
young  dynamo  who  gave  you  ALL  QUIET  ON  THE  WESTERN  FRONT, 
BACK  STREET,  the  FRAN  KEN  STEIN  S and  IMITATION  OF  LIFE,  is  being 
darn  right  particular  over  his  first  new  season  offering.  To  that  end  he  searched 
far  and  wide  for  a story  of  universal  interest,  of  high  society  glamour,  of  robust 
action  and  tingly  suspense,  pointed  with  peppy-plus  type  box-office  hokum  that 
shoots  chuckles  twixt  its  tli rills.  He  found  all  these  qualities  in  the  Adam  Hob- 
house  novel  on  which  REMEMBER  LAST  NIGHT?  is  based.  His  ace  scenarists 
caught  the  spirit  for  the  script. 

James  >Vbale,  whose  every  picture  is  a hit,  set  out  to  top  all  his  previous 
achievements.  The  “rush”  reports  tell  us  he  has  done  a whale  of  a job. 

REMEMBER  LAST  NIGHT?  should  be  a perfect  showmanship  picture  as 
well  as  a photoplay  pace-setter.  It  is  polished  to  perfection  from  the  box-office 
angle.  Edward  Arnold,  fresh  from  his  triumph  as  DIAMOND  JIM,  leads  as 
brilliantly  talented  a cast  as  ever  graced  a picture.  Its  gay  parties,  polo-play- 
ing, auto-racing,  fast-stepping  men  and  charming  women  will  lead  you  a scream- 
ing race  on  the  screen! 

These  lines  are  written  so  that  you  will  be  moved  to  start  the  wheels  roll- 
ing right  away  on  another  of  your  famous  bigger  and  better  campaigns — the 
kind  that  are  drawing  greater  crowds  to  theatres  today  than  have  been  seen 
around  box-offices  in  the  last  five  years. 

It  is  good  showmar.ship  to  point  REMEMBER  LAST  NIGHT?  for  thai 
kind  of  business!  S) 


30 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION=~  " Oct.  5,  1935 


BIG  THREE  WAY  REMEMBER"  TIE-UP 
THAT  NETS  WIDESPREAD  PLUGGING! 


Contest  Keeps  Listeners  Tuned  In  On  Single  Station  — 
Gets  Window  Displays — Radio  Mention — and  Co-op  Ad  Space! 

|_|  ERE'S  a stunt  that  if  plugged  properly  will  be  an  important 
1 1 feature  of  your  campaign.  The  idea,  a "REMEMBER  LAST 
NIGHT?"  Radio  Program  Contest,  offers  prizes  to  radio  listeners 
remembering  details  of  last  night's  program  and  features  a mer- 
chants' co-op  ad  page. 

Contact  the  Progiam  Director  of  your  local  radio  station  and 
soli  him  on  the  idea  of  lining  up  sponsors  of  programs  on  between 
5:?0  and  7:30  and  10:30  and  11:30  each  night  to  cooperate.  The 
raJio  station  and  the  sponsors  should  go  big  for  this  idea  because 
it  is  a good  means  of  keeping  the  public  tuned  in  on  the  station 
every  night.  Get  the  station  to  build  up  the  stunt  with  advance 
radio  announcements  and  the  merchants  with  a co-op  ad  page. 

On  the  first  night  of  the  stunt,  have  the  radio  announcer  intro- 
duce the  contest  to  the  public,  telling  them  to  listen  carefully  to 
all  the  details  of  the  programs  broadcast  during  the  hours  men- 
tioned. Some  of  the  questions  can  be,  "How  many  times  was  'RE- 
MEMBER LAST  NIGHT?'  mentioned,"  "What  song  was  sung  at 
7 o'clock  and  who  sang  it?"  "What  merchant  advertised  a sale  of 
dresses?",  etc.  Announcement  should  explain  the  tie-up  with  the 
picture.  He  can  also  mention  that  on  each  night  for  the  rest  of 
the  week  the  same  procedure  will  be  followed.  Offer  cash  and  ticket 
prizes  for  the  best  answers  to  each  night's  set  of  questions  and  a 
grand  prize  for  the  best  of  the  week. 

Your  payoff  is  in  frequent  radio  plugging  of  catchlines  each 
night,  displays  in  cooperating  merchants'  windows  and  extra  space 
in  newspaper  co-op  ad. 


HERE'S  A SWELL  NEWSPAPER  CONTEST 


•Mi 


■ & 

V,r  DREAM  CONTEST^  * 


( Sample  Set-Up ) 

Courier-Star  Offers  Daily 
Cash  and  Movie  Ticket  Prizes 
For  Wild  Nightmares! 

In  "REMEMBER  LAST  NIGHT?",  the  exciting  pic- 
ture opening  at  the  Capitol  Theatre,  next  Friday,  a 
party  of  pleasure  bent  society  playboys  and  lassies 
spend  the  night  in  wild  revelry.  When  they  come  out 
of  their  fog  in  the  morning  they  find  one  of  their 
number  murdered.  The  other  participants  can't  Re- 
member Last  Night.  They  have  but  a faint  recollection 
of  weird  nightmares.  They  tell  them.  Can  you  top 
them?  Have  you  ever  had  a ghastly  dream?  The 
Courier-Star  is  offering  $50  in  prizes  for  your  weirdest 
nightmare.  The  contest  will  close  next  Tuesday  at 
midnight.  All  entries  must  bear  a postmark  not  later 
than  that  time.  Tell  them  in  100  words.  Address  all 
entries  to  the  "Remember  Last  Night?"  Contest  Man. 


And  Just  To 

Prove  It  We  Are 
Offering  Five  $5 
Prizes  to  Exhibitors 
For  Their  Best 
Wild  Nightmares 

THEATRE  MEN!  Here's  a practical  news- 
paper contest  that  offers  general  and 
amusing  competitive  interest.  To  prove  it 
to  you  we're  offering  $25  in  prizes  for  the 
five  best  weird  nightmares.  Get  into  the 
contest  and  at  the  same  time  that  you  are 
thinking  of  smart  answers  to  send  us  you 
can  be  making  plans  for  planting  the  con- 
test with  a newspaper  in  your  city  when  you 
run  "Remember  Last  NigM?"  Send  on  your 
dreams  to  the  EXPLOITATION  DEPT.,  UNI- 
VERSAL PICTURES,  ROCKEFELLER  CEN- 
TER, NEW  YORK  CITY.  Watch  the  next 
five  issues  of  the  Universal  Weekly  for  an- 
nouncements of  the  winners.  One  wi  II  be 
published  each  week  and  $5  paid  for  each 
dream  used.  Contest  closes  October  15th. 
First  winner  will  be  published  next  week. 
Winners  will  be  chosen  by  Universal  Home 
Office  Committee.  For  your  local  cam- 
paign, get  your  newspaper  to  sponsor  the 
contest,  offering  tickets  and  cash  prizes  to 
the  winners.  Two  column  mat  of  the  illus- 
trated heading  is  available  at  Universal 
Branches.  Request  service  mat  R.L.N.  No.  I. 


Oct.  5.  1935 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


31 


DETECTIVE  CLASS  FOR  CROWD  STOPPER 


DETAIL 

CROSS  Section 


THE  trick  magnifying 
glass  carried  by  the 
prop  "Sherlock"  is  explained 
in  the  detail  of  cross  sec- 
tion at  the  right.  The  idea 
is  to  have  the  ballyhoo 
man  parade  the  streets  apparently  looking  for  clues.  At  frequent  intervals  he  presses  the 
flash  light  switch  illuminating  the  blank  "glass"  and  revealing  the  title  of  the  picture. 


Street  Sweeper  Comedy  Ballyhoo 


THE  figure  in  the  sweeper's 
refuse  cart  is  a dummy 
borrowed  from  a local  depart- 
ment store  and  dressed  in  even- 
ing clothes.  The  face  is  made 
up  so  as  to  be  unmistakably 
that  of  a gay  young  blade 
who  has  just  had  a big  night. 
The  man  pushing  the  cart  is  a 
house  attache  or  a local  bally- 
hoo artist  dressed  in  costume 
similar  to  that  worn  by  the 
local  sanitation  department. 
Use  sign  as  shown.  Such  a bal- 
lyhoo is  bound  to  draw  plenty 
of  laughs  and  arouse  a lot  of 
curiosity  about  the  picture. 
Keep  the  stunt  on  the  main 
streets  and  have  him  pass  the 
theatre  at  frequent  intervals. 


Sell  The  Girls  With 
Teaser  Throwaways 

P RINTED  up  on  inexpensive  colored  paper 
" this  little  gag  will  have  all  the  girls  in 
town  talking  about  "Remember  Last  Night?" 
— And  all  the  boy  friends,  too.  Give  them 
a wide  distribution  to  the  ladies  only  — 
they'll  do  the  rest  for  vou. 


DETACH  CARD  BELOW  AND  HAND  IT  TO  YOUR 
SWEETHEART.  ASK  HIM  " DO  YOU  KNOW  WHAT 
THIS  MEANS?"  HE'LL  SAY, "NO, DO  YOU  ?"THEN 
YOU  SAY  ."WILL  YOU  TAKE  ME  TO  "REMEMBER 
LAST  NIGHT"IF  I TELL  YOU?”  HE'LL  AGREE, 
YOU  SAY  " THAT'S  WHAT  IT  SAYS  !" 


WYTMTRLNIITY 


REMEMBER  LAST  NIGHT  ?' 
STRANO  THEATRE  — NOW 


LAND  STORE  WINDOWS 
THROUGH  BOOK  TIE-UP 

UP  EMEMBER  LAST  NIGHT?"  is  based  on 
the  fast-selling  book  "HANGOVER 
MURDERS."  Contact  all  book  stores,  cir- 
culating and  public  libraries  and  arrange 
for  them  to  display  the  book  during  your 
showing  of  fhe  picture.  Use  a special  card 
telling  the  public  to  read  the  book  then 
see  it  on  the  screen  as  "REMEMBER  LAST 
NIGHT?" 


Test  For  Amateur 
Detectives 

TO  attract  the  mystery  and  detective  story 
lovers  use  this  test  stunt.  Use  the  illus- 
trated sketch  to  imprint  throw-aways  or 

backs  of  roto- 
gravure her- 
alds, or  by 
landing  it  as 
a newspaper 
stunt.  The 
map  carries 
important 
clues  of  this 
murder  mys- 
tery story,  and 
supplies  de- 
tails to  in- 
trigue interest 
in  the  solution 
of  the  picture. 
R.L.N.  3 at 
U Branches. 


Auto-Dummy  Figures  To  Sell  Revelry 


^HE  sketch  here- 
with is  self-ex- 
planatory. Borrow 
dummy  figures  from 
a department  store 
and  dress  them  as 
shown.  Strap  them 
securely  to  car.  Use 
plenty  of  balloons, 
streamers,  noisemak- 
ers,  and  other  party 
atmosphere.  Get  the 
title  on  both  sides 
and  on  front  and 
rear. 


32 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION1 


Oct.  5,  1935 


OPTICAL  ILLUSION 
LOBBY  DISPLAY  STUNT 

| N the  picture  a hypnotist  is  called  in  to  work  on 
the  members  of  the  party  in  an  effort  to  make 
them  recall  the  happenings  of  the  night  and  there- 
by solve  the  mystery  of  who  killed  Vic  Huling.  One 
of  the  hypnotist's  gags  is  the  rotating  mirrors  shown 
in  the  sketch  at  the  left.  Plug  this  angle  with  a 
lobby  display  that  features  several  different  types 
of  optical  illusions.  A local  optician  or  physics 
class  teacher  can  assist  you  in  fixing  them  up.  He 
may  also  be  able  to  give  you  information  on  other 
interesting  illusions.  Give  the  display  a weird, 
supernatural  background  atmosphere,  with  banners 
as  shown  in  the  sketch.  Have  an  attendant  to 
draw  the  crowds,  ask  questions  and  tell  about 
"Remember  Last  Night?" 


IT  S CREEK  TO  YOU  BUT 
IT'LL  CET  EM  GUESSING 

ONE  of  the  clues  which  helps  to  solve 
the  murders  in  "REMEMBER  LAST 
NIGHT?"  is  a Greek  message  which  when 
translated  reads:  MEET  ME  IN  THE  WINE 
CELLAR  AT  SIX.  Illustrated  below  is  the 
message  as  it  was  found  by  the  detective 
and  the  title  for  picture  identification. 

Contact  the  local  newspaper  and  suggest 
to  the  editor  that  he  run  a contest  offering 
ticket  prizes  to  readers  who  can  correctly 
translate  the  message  which  will  help  solve 
the  mystery  of  "REMEMBER  LAST  NIGHT?" 
Also  good  for  card  throwaway.  Two  col- 
umn mat  R.  L.  N.  No.  2 is  available  at  all 
Universal  Exchanges. 


Na  p 5vr.avxn61/  stf  xt\y  ' . 
otrWo^nun*.  e/fiarf  ejn 

0vp6£  Znr  xiEGivnv  fyaiya’ 

— * — ^ ^ : 


"REMEMBER"  COCKTAIL 
FOR  BAR  TIE-UP 

The  sketch  is  a suggestion  for  a tie-up 
card  that  will  land  the  title  of  this  picture 
in  every  restaurant,  hotel,  cafe  and  night 
club  in  town.  Have  your  artist  make  up  a 
supply  or  let  the  local  printer  make  them 
up  for  use  on  bars,  counters  and  in  windows. 


.V  . TRY  A V 

'zj  f EMEMBEK 

V iA$I  MGttT? 

VsociKOAoa- 

/ J AnO  YOo'u.  STIU  / 
HAVE  TttO/E  ftfAJfaT  ( 

y mnom  To«e**ow 

Sfe  THAT  <j?AN#  PlfTuRE  AT  r»C  R 


Moving  Heads  In  Shadow- 
Boxed  Cocktail  Glass 

THE  shadow  box  shown  in  the  ac- 
companying sketch  plays  up  the 
wild  party  mystery  angle  with  plenty 
of  animation  and  flash.  The  bowl  and 
stem  of  the  cocktail  glass  are  cut  out 
and  the  space  covered  with  a trans- 
parency. The  large  circles  above  it 
are  similarly  treated,  as  is  the  title 
below.  A large  disc  is  placed  behind 
the  frame  in  such  a position  as  to 
bring  the  circumference  level  with  the 
bottom  of  the  bowl  of  the  glass.  Cut-out 
heads  mounted  on  disc  all  around,  so  that 
when  the  disc  is  revolved  by  the  small  motor 
the  heads  will  appear 
to  be  rising  from  the 
glass  like  bubbles.  By 
placing  separate 
lights  behind  the 
large  circles  over  the 
glass,  and  working 
them  on  flashers,  so 
that  they  light  up 
one  after  the  other, 
you  will  get  an  extra 
smash  to  display. 


FOUR  MYSTERY  GIRLS 
For  STREET  BALLYHOO 

THIS  ballyhoo  of  four  girls  in  red  or 
green  cloaks  and  hoods  should  cause 
plenty  of  talk  and  excitement,  to  say  nothing 
of  curiosity,  around  town.  The  sketch  is  self- 
explanatory.  Any  costumer  or  dressmaker 
should  be  able  to  supply  the  cloaks  and 
head  pieces  cheaply.  The  question  marks 
can  be  pasted  on.  The  last  girl  can  hand 
out  heralds  whenever  a large  crowd  collects. 

Get  This  Shadow 

Box  Working  Now! 


CAMERA 
THRILLS" 


IS  GREAT  ENOUGH  FOR  THE 
CENTER  THEATRE  REOPENING! 


i 


Universal’s  two-reel  hurricane 
of  wild  sensation...selected  by 
the  Music  Hall  management 
from  all  available  short 
product  as  the  most  outstand- 
ing, most  unusual  and  skin- 
raising release. ..for  the  grand 
reopening  of  the  beautiful 
Center  Theatre  in  Radio  City 
on  October  2nd  with  a new, 
extended -run  policy! 


Presented  by  Carl  Laemmle 
Produced  by  Charles  E.  Ford 
Dramatized  by 
Graham  McNamee 

Musical  accompaniment  by  Hilton  Schwortzwcld 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R. 
U.  S.  POSTAGE 

Paid 

Permit  No.  949 
New  York,  N.  Y. 


E E KL Y 

NOV.  9,  19  35 


— 3*?^ 




UXXISJBLE 


OBSESSION  MAGNIFICENT  OBSESSION  MAGNIFICENT 


OBSESSION  MAGNIFICENT  OBSESSION 

The  Supreme  Triumph  of  JOHN  M.  STAHL,  who  gave  you  such 
memorable  productions  as  ‘ Only  T esterday,”  ‘ Back  Street  and 
“ Imitation  of  Life!”  Watch  this  page  every  week! 


LN3OHIN0VAI  N0ISS3S90  lNBOIdlNOVA 


MAGNIFICENT  OBSESSION  MAGNIFICENT  OBSESSION 


MARGARET  SULLAVAN  and  JAMES 
STEWART  in  NEXT  TIME  WE  LOVE 
from  Ursula  Parrott's  newest  novel . . . 
with  Wallace  Ford  . . . Directed  by 
Edward  H.  Griffith.  (In  Production) 


WILLIAM  POWELL  in  "MY  MAN 
GODFREY."  A Carl  Laemmle,  Jr. 
Production.  From  the  Liberty 
Magazine  serial  by  Erich  Hatch. 


EDWARD  ARNOLD  in  "SUTTER'S 
COLD."  From  the  epic  novel  by  Blaise 
Cendrars  . . . An  Edmund  Grainger 
production.  Directed  by  James  Cruze. 
(In  Production) 


IRENE  DUNNE  in  SHOWBOAT."  Edna 
Ferber's Immortal  Classic!... With  PAUL 
ROBESON  and  CHARLES  WINN  INCER 
. . . New  music  and  lyrics  by  Jerome  Kern 
and  Oscar  Hammerstein,  III  ...  A Carl 
Laemmle,  Jr.  production... Directed  by 
James  Whale. 


W shows  eahth! 

oBbEi 


4 - UNIVERSAL  WEEKLY  = — Nov.  9,  1935 

TREMENDOUS 

No.  837  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 

Universal's  elaborate  production  called  "Stormy"  is  one 
of  hundreds  of  proofs  of  Universal's  willingness  to  contrib- 

ute  something  new  to  the  screen. 


"Stormy"  is  intended  for  exhibitors  and  for  movie  fans 
who  want  something  different  — for  folks  who  like  heart- 

throbs,  rather  than  cold,  cynical  sophistication. 

"Stormy"  is  not  done  in  a ballroom,  nor  in  a bedroom, 
nor  in  a boudoir. 

"Stormy"  (perhaps  I should  whisper  this)  is  gorgeously 
clean.  It  is  a direct  appeal  to  all  that  is  decent  in  a decent 
human  being.  It  contains  no  dirty  Broadway  wise-cracks. 
It  does  not  spue  any  mental  filth  out  to  the  millions  of 
young  movie-goers. 

"Stormy"  is  a challenge  to  all  who  sincerely  think  that 
clean-ness  cannot  be  heart-warming  and  entertaining. 

The  title  role  in  "Stormy"  is  played  by  Noah  Beery,  Jr. 

He  is  a homely  or  homey  sort  of  boy  with  a tremendous 
human  appeal. 

He  is  a polished  actor  in  spite  of  his  extreme  youth. 

I don't  know,  and  I don't  care,  whether  he  got  this  pec- 
uliar art  from  his  father  or  from  his  uncle,  Wallace  Beery. 


Nov.  9,  1935  UNIVERSAL  WEEKLY : 5 

SIMPLICITY! 

But  he  is  a comer!  Much  will  be  expected  of  him 
because  he  is  a Beery  — but  if  i know  anything  about  this 
business,  I say  he  will  become  a great  world  favorite  in  his 
own  right.  The  Beery  family  wilt  never  have  to  apologize 
for  him.  They  will  brag  about  him. 

I don't  believe  I will  ever  find  a better  story  for  Noah 
Beery,  Jr.  than  "Stormy." 

So  far,  you  have  a fine,  clean,  outdoor  story  and  a fine, 
clean  boy  to  play  the  leading  part. 

But  in  "Stormy"  you  will  have  even  more.  You  will  have 
a new  type  of  movie  — made  under  the  most  exquisitely 
beautiful  natural  surroundings  — made,  in  fact,  in  the 
famous  Painted  Desert. 

The  scenic  beauty  of  the  picture  is  so  breath-taking  that 
I wont  even  try  to  describe  it.  I don't  own  enough  words. 

So  let's  add  it  up:  — In  "Stormy"  you  will  get  beauty, 
power,  drama,  the  kind  of  cleanliness  which  is  next  to 
Godliness,  fine  acting  and  superb  entertainment,  — and 
tremendous  simplicity! 

I am  so  proud  to  present  "Stormy"  that  I can  hardly 
wait  until  you  see  it! 


TAKE  THEIR  W 


HERE’S  SOMETHING 
BRAND  NEW  IN  THE 
LINE  OF  MURDER 
MYSTERY  ENTER- 
TAINMENT...DIS- 
TINCTIVELY UNIQUE 
...SPICY,  THRILLING 
AND  SOMETIME 
DARING  . . . WILL 
SEND  THEM  OUT  OF 
THE  THEATRE  TALK- 
ING  IN  SUCH  A 
MANNER  THAT 
WORD-OF-MOUTH 
ADVERTISING  WILL 
BRING  IN  MUCH 
ADDITIONAL  BUSI- 
NESS . 

. . . Motion  Picture  Herald 


NO  EXPENSE  HAS 
BEEN  SPARED  IN 
PROVIDING  THIS 
PICTURE  WITH  ONE 
OF  THE  GREATEST 
DRAW  CASTS  AS- 
SEMBLED IN  ONE 
PRODUCTION,  NOR 
HAS  THERE  BEEN  A 
LIMIT  TO  THE  BUDG- 
ET FOR  LAVISH  SETS 
AND  RICH  MOUNT- 
INGS.  IT  REPRE- 
SENTS THE  LIMIT 
IN  PRODUCTION 
VALUE  SPLENDOR... 
CAST  MATCHLESS  . 
...Showmen’s  Trade  Review 


JUNIOR  LAEMMLE 
AGAIN  DEMON- 
STRATES HIS  SHOW- 
MANSHIP PRECI- 
SION IN  PRODUC- 
ING THIS  MURDER 
MYSTERY-MELO- 
D RAMA.. .GAY  AND 
FULL  OF  FUN  . 

. . . Motion  Picture  Daily 


A RIOT  OF  COMEDY 
SPOTS  SUPERIM- 
POSED ON  A RIOT 
OF  CRIME  DETECT- 
ING... MURDER  IS 
PROMPTLY  CAPPED 


REMEMBER  I 

Carl  Laemmle  presents  a Universal  Picture.  A Janies  Whale  Triumi 
with  EDWARD  ARNOLD  • CONSTANCE  CUMMINGS  . SALLY  EILERS  • ROBERT  Y< 


ORDS  FOR  IT! 


BY  A WISECRACK 
OR  A COMEDY  BIT 
...FAST  SUCCESSION 
OF  EFFECTIVELY 
AMUSING  COMEDY 
BITS.  THE  CAST  IS 
HEADED  BY  FOUR 
GOOD  NAMES,  ALL 
OF  WHOM  SHOULD 
SELL  AT  THE  BOX- 
OFFICE.  EDWARD 
ARNOLD,  FRESH 
FROM  HIS  SUCCESS 
AS  DIAMOND  JIM 
BRADY,  IS  A CRIME 
SPECIALIST  WHO 
SUAVELY  AND 
SKILLFULLY  CAP- 
TAINS THE  DETECT- 


ING.CARL  LAEMMLE 
JR.’S  PRODUCTION 
STANDS  UP  AS 
SOMETHING  TO  BE 
TAKEN  SERIOUSLY 
ATTHE  BOX-OFFICE  . 

. . . Hollywood  Reporter 


GOOD  NEWS  FOR 
BOX  OFFICES... 
GOOD  ENTERTAIN- 
MENT AND  BOX- 
OFFICE  . . . PICTURE 
HAS  BEEN  SMARTLY 
MOUNTED  WITH 
PLENTY  FLASH 

. . . Doily  Variety 


BOTH  COMEDY 
AND  MURDER  MYS- 
TERY, AND  MUCH 
ABOVE  AVERAGE 
FOR  BOTH  . . . REC- 
OMMENDED  . . . 
AMONG  THE  MOST 
ENTERTAINING 
AND  BEST  DRESSED 
SERIES  OF  MURDERS 
TO  BE  FOUND  IN 
MANY  A PROWL 
THROUGH  CELLU- 
LOID CRIME.  IT  HAS 
A KIND  OF  INSANE 
FASCINATION  . 

. . . Screen  & Radio  Weekly 


produced  by  Carl  LaemmleJr.  From  the  novel  by  Adam  Hobhouse. 
G • ROBERT  ARMSTRONG  • LOUISE  HENRY  • REGINALD  DENNY  • GREGORY  RATOFF 


8 


UNIVERSAL  WEEKLY 


Nov.  9,  1935 


Grainger  Enthuses  Over  New  Pictures 


JAMES  R.  GRAINGER,  general 
manager  of  distribution  for  Uni- 
versal, on  returning  to  his  office  on 
Monday,  had  an  enthusiastic  report 
to  make  on  production  at  Universal 
City  studios.  In  last  week's  Universal 
Weekly  there  was  a resume  of  what 
he  thinks  about  "Magnificent  Obses- 
sion." Mr.  Grainger  also  saw  several 
other  pictures  in  rough  cut.  He  saw 
"East  of  Java,"  which  cannot  be  en- 
tirely completed  until  Charles  Bick- 
ford recovers  from  the  wounds  made 
by  the  supposedly  tame  lion  while 
the  picture  was  being  filmed.  How- 
ever, it  has  a greater  thrill  and  au- 
dience appeal  than  "Storm  Over  the 
Andes,"  which  is  making  an  enviable 
audience  record  wherever  it  is  being 
played. 

Mr.  Grainger  saw  more  than  hait 
of  "The  Invisible  Ray"  with  Karloff 
and  Bela  Lugosi,  while  the  entire  stu- 
dio is  under  compulsion  not  to  di- 
vulge the  secrets  back  of  the  photo- 
graphic discoveries  which  will  make 
( Continued  on  Page  28) 

+ + + 

Robert  Young  Praises 
Remember  Last  Night?” 

ROBERT  YOUNG,  accompanied 
by  his  wife,  arrived  from  the  coast 
last  Saturday  to  spend  a week's  vaca- 
tion in  New  York  prior  to  leaving  for 
London  to  appear  in  a British  film. 
Young  has  just  completed  the  leading 
juvenile  role  in  Carl  Laemmle,  Jr.'s 
latest  Universal  production,  "Remem- 
ber Last  Night?",  mystery  comedy- 
drama  from  Adam  Hobhouse's  thrill- 
er, "Hangover  Murders"  and  direct- 
ed by  James  Whale  with  a cast  in- 
cluding Edward  Arnold,  Sally  Eilers, 
Constance  Cummings  and  twenty 
well  known  principals  and  over  a 
hundred  extras. 

Although  he  had  only  seen  the 
rushes  of  "Remember  Last  Night?" 
everyone  in  the  cast  had  the  feeling 
that  the  production  was  pointed  for 
important  honors  and  great  success 
in  the  theatre,  Young  said.  The  sets 
were  the  most  magnificent  ever  built 
in  Hollywood,  in  his  opinion,  and  the 
tempo  and  unusual  character  of  the 
story  marked  it  out  as  a unique  and 
unusual  and  highly  exciting  addition 
to  the  winter's  film  fare. 


Robert  Young,  handsome  actor  who 
plays  the  romantic  lead  in  “ Remember 
Last  Night?”,  arrived  in  Neiv  York 
Saturday  for  interviews,  a radio  ap- 
pearance, and  a relaxation  before  go- 
ing to  England,  where  he  is  making  a 
picture  and  possibly  appearing  in  con- 
nection with  his  Universal  picture  at 
the  London  trade  show. 


WEEKLY 


A Magazine  for 
Motion  Picture  Exhibitors 
Paul  Gulicls,  Editor 
Published  Weekly  by 
the  Motion  Picture  Weekly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Universal  Pictures  Corp. 
Copyrighted  l?35 
(All  Rights  Reserved) 

NOV.  9,  1933 
Vol.  37  No.  15 


Liberty  Gives  “ Stormy ” 

Three  Big  Fat  Stars 

“ The  Films  Present  a Swift  and 
Thrilling  Comedy  about  a Horse'” 
Says  Two  Million  Circulation 
W eekly  Magazine  in 
Current  Issue. 

UNIVERSAL  studio  has  made 
something  quite  appealing  and 
quite  touching  out  of  Stormy.  Fairly 
oozing  with  sentiment,  Stormy  con- 
trives, with  admirable  consistency, 
to  keep  its  people  in  the  background. 
And  this  story  of  a wild  horse,  set 
against  the  stunning  Painted  Desert 
of  Arizona,  satisfies  both  as  a scenic 
excursion  and  as  an  effective  tear 
jerker. 

Noah  Beery,  Jr.,  performing  with 
pleasing  naturalness,  is  the  wayward 
young  vagabond  who  falls  in  love 
with  a colt.  Young  Beery  acquires  the 
horse  after  a train  wreck,  and,  build- 
ing a hidden  corral,  he  cares  for  the 
motherless  animal  until  it  is  old 
enough  to  be  set  free  on  the  wild 
range. 

From  then  on  Stormy  concerns 
Fred  Kohler,  a dastardly  rancher  who 
plans  to  kill  all  the  wild  horses  on  the 
range  and  convert  the  land  to  cattle 
grazing.  Kohler's  kindly  brother,  J. 
Farrell  MacDonald,  gives  the  story  a 
righteous  element.  And  the  horses 
themselves  work  out  a revenge  for 
the  mercenary  Mr.  Kohler. 

The  elusive  qualities  that  make 
Stormy  the  distinctive  little  picture 
it  is  cannot  be  recreated  on  paper. 
Full  of  photographic  gems  and  set  in 
a country  that  lends  itself  beautifully 
to  the  camera,  the  picture  is  best 
remembered  for  those  bits  that  have 
nothing  to  do  with  the  plot.  The  wild 
stampede  scene  alone  makes  Stormy 
a worth-while  risk. 

VITAL  STATISTICS:  Horse  operas 
are  coming  back,  all  plants  scram- 
bling to  haul  chaps,  spurs,  and  pizen- 
critter  phrases  from  moth  balls  . . . 
Rex,  the  wild  horse  who  Elinor  Glyn 
said  had  It  some  years  back,  is  still 
his  vicious  old  self.  Has  never  been 
broken  to  the  love  and  service  of 
man.  Belong  to  Mons.  Doyle,  Arizona 
rancher  and  movie-location  spotter, 
and  responds  to  the  crack  of  trainer 
(Continued  on  Page  28) 


UNIVERSAL  WEEKLY: 


Three  New  Faces 


For  Universal  Pictures 


Beautiful  Shaindel  Kalisli,  Chicago  stage  star. 


MOVING  pictures  owe  a debt  of  gratitude  to 
youth.  Universal  is  paying  its  part  of  the 
debt.  Universal  has  just  placed  a number  of 
young  ambitious  and  promising  actresses  and 
actors  under  contract  and  will  give  them  oppor- 
tunities and  important  roles  as  fast  as  they  show 
their  aptitude.  Among  the  new  players  signed 
are  Shaindel  Kalish,  whose  picture  is  just  above. 
Miss  Kalish  is  twenty,  weighs  less  than  a hundred 
pounds,  has  dark  hair  and  dark  brown  eyes,  and 
made  a sensational  success  in  the  Chicago  pro- 
duction of  "Maedchen  in  Uniform"  which  was 
her  debut  while  attending  the  Goodman  Theatre 
School  of  Drama  in  Chicago.  She  was  born  in 
Chicago  and  is  a recognized  drawing  power  on 
the  N.  B.  C.  network. 

Another  newcomer  is  Diana  Gibson,  a Chi- 
cago girl  who  came  to  Los  Angeles  as  a prize 
winner  in  a Balaban  & Katz  beauty  contest.  She 
has  just  been  given  her  first  role. 

Another  pictured  on  this  page  is 
Priscilla  Lawson,  an  Indianapolis  girl, 
who  made  a success  in  New  York  as  a 
model.  Her  face  was  brought  to 
Universal  attention  in  a Universal 
Newsreel. 


Priscilla  Lawson,  discovered  by 
the  llniversal  Newsreel  while 
posing  for  fashions,  had  a part 
as  one  of  the  Milgrim  fashion 
mannequins  in  the  fashion  pa- 
rade of  “ Sweet  Surrender.” 
They  give  her  a close-up,  too. 


TODAY  starts  a new  chapter  in 
the  life  of  Diana  Gibson, 
whose  French-lrish  parentage  has 
already  showered  her  with  such 
names  as  Malloy,  Agapette,  and 
LaBie.  Universal  thought  that  Di- 
ana Gibson  was  a little  more 
screenable  than  any  of  these.  It 
was  on  a vacation  trip,  the  result 
of  a beauty  contest,  that  Diana 
Gibson  came  to  Los  Angeles  three 
months  ago.  Carl  Laemmle,  Jr. 
saw  her  dancing  in  a night  club. 
A test  followed  and  Diana  turned 
in  her  return  ticket.  Today  she  is 
one  of  the  leads  in  "Dangerous 
Waters,"  in  support  of  Jack 
Holt,  which  went  into  production 
today  under  the  direction  of  Lam- 
bert Hillyer. 

Though  she  is  delighted,  Diana 
Gibson  isn't  much  surprised  at  all 
this.  It  seems  that  Carl  Laemmle 
himself  once  ordered  a screen  test 
of  this  twenty-year-old  girl  when 
she  was  only  thirteen.  She  was  big 
for  her  age  at  that  time,  and  a 
friend  of  her  family  sent  a photo- 
graph to  Carl  Laemmle  as  a re- 
sponse to  his  Saturday  Evening 
Post  appeal  for  new  faces. 


Diana  Gibson,  who  was 
born  Rosemary  LaBie  in 
Chicago,  has  just  been  , 
given  her  first  role  in 
“ Dangerous  Waters.”  in 
support  of  Jack  Holt  and 
under  the  direction  of 
Lambert  Hillyer. 


14—  — UNIVERSAL  WEEKLY  = Nov.  9.  1935 


Boston  Roll  of  Honor 


The  following  exhibitors  in  the  Boston  Territory  have 
used  Universal  Pictures  continuously  for 


EXHIBITOR 

CIRCUIT  OF 

E.  M.  Loew 

20  houses  in  Mass.,  Maine  and  R.  1. 

10  years 

Fred  Sharby 

5 houses  in  N.  H.  and  Vt. 

10  years 

R.  K.  0. 

Boston,  Lowell,  Providence 

10  years 

Me.  & N.  H. 

1 5 houses  in  Me.,  N.  H.,  Vt.,  Mass. 

10  years 

Phil  Smith 

4 houses  in  Mass. 

5 years 

J.  M.  Levenson 

5 houses  in  Mass,  and  N.  H. 

5 years 

G.  A.  Giles  Co. 

5 years 

Warner  Bros. 

1 2 houses  in  Mass. 

5 years 

Samuel  Kurson 

1 1 houses  in  Me.,  N.  H.  and  Vt. 

10  years 

Charles  Morse 

1 2 houses  in  Mass. 

10  years 

A.  M.  Graves 

5 houses  in  Vt.  and  N.  H. 

5 years 

Louis  Cohn 

5 houses  in  Springfield, Mass. 

10  years 

Frank  Hawes 

Puritan  Theatre,  Baston,  Mass. 

iO  years 

Frank  Lvdon 

Hamilton  Theatre,  Dorchester,  Mass. 

10  years 

K.  H.  Forkey 

Magnet  Theatre,  Dorchester,  Mass. 

5 years 

George  Ramsdell 

Granada  Theatre,  Malden,  Mass. 

10  years 

George  Hackett 

Medford  Theatre,  Medford,  Mass. 

10  years 

Arthur  Viano 

Broadway,  Teele  and  Somerville 
Theatre,  Somerville,  Mass. 

10  years 

Charles  Babb 

Princess  Theatre,  Bridgewater,  Mass. 

10  years 

Nat  Hochberg 

East  Weymouth,  Hingham  & Scituate 
Mass. 

5 years 

Alfred  Hall 

Playhouse,  Edgartown,  Mass. 

5 years 

Nathan  Yamins 

Durfee,  Capitol,  Park  and  Strand 
Theatres,  Fall  River,  Mass. 

10  years 

Oze  Tessier 

3 houses  in  New  Bedford,  Mass. 

10  years 

Simon  Beserosky 

Allen's  Theatre,  New  Bedford,  Mass. 

10  years 

Al  Worrall 

Onset  & Wareham,  Mass. 

5 years 

Samuel  Bomes 

Liberty,  Providence,  R.  1. 

10  years 

Lon  Vail 

Bristol  & Warren,  R.  1. 

10  years 

J.  B.  Findlay 

2 houses  in  Westerly,  R.  1. 

10  years 

W.  P.  KELLY,  Mgr. 


PPLAUDIENCE 

APPEAL 


n 


THANK  YOU,  WALTER  WiNCHEU,  FOR 
THE  SMARTEST  WORD  YOU  EVER 
COINED  TO  DESCRIBE  A GREAT  BOX- 
OFFICE  PICTURE. 


" W Qct  25 

y, Dally  M’rror'0c  ' 

Walter  Winched 

Universal’s  Knockout 

THREE  KIDS  AND  A QUEEN 


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GREATER  THAN  A WESTEI 


•■excellent  wild  horse  P CTUKC  ^ 

TIFUL  PHOTOGRAPHY  *«« 

HAS~DRAW.  THE 
SCENICALLY  AND 


-Showman's  Trod.  Review 


Carl  Laemmle  presents 


A Universal  Picture  with 

NOAH  BEERY,  JR. 
JEAN  ROGERS 

iiimi  ■*«««“» 

Fred  Kohler  • Raymond  Motion 


^ tST  HORSE  STA 
EVER 


FILMED! 


Thundering  herds  of  thou- 
*°nd*  of  wild  mustangs 
stampeding— to  freedom  or 
destruction-in  the  lost  wil- 
derness of  Arizona’s  mesas  I 
It’s  one  of  the  biggest  thrills 
in  this  picture,  and  one  you’ll 
talk  about  for  months  I 


PRAISED  BY  MOTION  PICTURE  EXPERTS 


JT*  DISTINCTIVE  AND  DlSft 

_ Tied  production  has  de 

HEART  APPEAL  THE  SCENERY  ON  THE 
PAINTED  DESERT  IS  USED  TO  THE  LIMIT 
AND  THE  PHOTOGRAPHY  ATTAINS  HEIGHTS 
SELDOM  REACHED,  PARTICULARLY  IN  THE 
STAMPEDE  SEQUENCES  IN  WIJICH  HUNDREDS  OF 
HORSES  ARE  PICTURED  GALLOPING  IN  CLOUDS  OF 
DUST.  AS  A STRONG  NOVELTY  FEATURE,  THIS  LOOKS 
LIKE  DEFINITE  BOX-OFFICE,  PARTICULARLY  AFTER  WORD 
AROUND."  — Motion  Picture  Peaty 

"YOUNG  BEERY  SEEMS  A YOUTHFUL  REINCARNATIOlf! 
THE  LATE  WILL  ROGERS  IN  LOOKS,  IN  SPEECH  AND  .N 
MANNER.  BUT  THE  FANS  WILL  TAKE  HIM  TO  THEIR 
HEARTS  ON  HIS  OWN  MERITS."— Hollywood  Reporter 


CARILAEMMU  presents  "STORMY".  A Universal  Picture  with 

NOAH  BEERY,  JR.,  JEAN  ROGERS,  J.  FARRELL  MACDONALD 


BIGGER  THAN  AN  EPIC 


YOU'LL  LOVEI 
YOU'LL  HATE  I 

«uuu>uo«,rr,v;t 

YOU'LL  WEEP!  cent  story  of 
A : youth  search* 

ing  for  love 
and  happi- 
^ - i nen  in  the 

!"•  If  last  wilder- 

flS»  ness. 


the  FURORi 

°f_The  film 

1 HDUSTRYI 


I "HE«f 
I AND  k 
I EMC  Ou: 
[ TOOAr.. 
Nor  ONI 
s»«i  ■ 
WITH  A 
MAls,  oi 
ScHTIM, 
IH*  lUlun 
SU  «£.f- 
t«Ao? 


A iLLltINO 
’onTof 

T0O°*  WEST  OF 
Wlu  Muont 

‘VHt  fOUNO. 

mwtVt*V0NE 

. “ ' 0f  ANI- 
r mSOLCSOMc 
!N'*NTof 

£0£olo STC£ 

GRAPurn 


THIS  IS 
OUTDOOR 
DRAMA! 


CARL  LAEMMLE 

presents 


Thrill  upon  thrill 
amid  scenic 
splendor!  Heart- 
warming  ro- 
mance tuned  to 
Arizona  musicl 
Thousands  of 
horses  in  breath- 
taking  stam- 
pedes across 
Arizona  mesas  I 
Don’t  miss  itl 


ehoto. 

r»m  HAS 
*Ny  House 


°*afheo 

Never  BEEN. 
Sr“EE  TO  EQl 


A Universal 
Picture  with 


L-en,mle  treUMi 


NOAH  IEEIY,  JR. 
JEAN  ROGERS, 

J.  FARRELL 
MACDONALD 


"•versa/ 


CARILAEMMLf  presents 


ROGERS 

'A,,Hl  MACDONALD 

Roymend  Horton 
fr*d  Kohl" 


A Universal 
Picture  with 

NOAH  BEERY,  JR 
JEAN  ROGERS. 


Carl  Laemmle  presents 


y . 

"‘♦A  on  Hi. 

"***maZ  v 

Ofc, 


< 4 Universal  Picture  with 

NOAH  IEERY,  JR.,  JEAN  ROGERS 


Laemmle 

presents 


with 

/^NOAH  BEERY,  JR. 
JEAN  ROGERS 

A Universal  Picture 


Carl  Laemmle 
Presents 


A Universal  Picture  with 


A Umioersat  Picture  with 


90  — — — UNIVERSAL  WEEKLY=  - - Nov.  9,  1935 

Universal  Newsreel  Man  on  Spot 


Painting  the  roof  of  the  headquarters  of  the  Red  Cross  in  Addis  Ababa  to  make 
it  fool-proof  for  the  Italian  bombers.  You  will  notice  that  the  flag  has  only 
twenty  stars,  but  even  this  number  is  a comfort  to  Howard  W inner  every  time 
he  looks  at  it.  In  the  upper  right-hand  corner,  a man  is  also  painting  the  Red 
Cross  sign  on  this  same  building,  which  is  the  largest  hospital  in  the  city. 


HERE  is  a story  sent  out  by  the 
United  Press  and  carried  in  a 
number  of  New  York  and  metropoli- 
tan dailies  throughout  the  country  on 
November  3rd.  It  is  the  word-for-word 
cable  sent  to  Charles  Ford,  editor  of 
Universal  Newsreel  by  Howard  Win- 
ner, its  long-suffering  cameraman  in 
Abyssinia. 


"Howard  Winner,  newsreel  camera- 
man in  Addis  Ababa,  cabled  his  boss 
yesterday  that  the  life  of  the  white 
man  in  Ethiopia  is  not  to  be  envied. 
He  escaped  being  cut  to  bits  by  a 
detachment  of  black  warriors  who 
waved  a variety  of  cutlery  in  his  face, 
but  pointed  out  that  his  'hotel  ac- 
commodations are  lousy,  the  bugs 


and  fleas  have  me  covered  with  bites 
and  sores  and  the  food  is  enough  to 
poison  a goat.'  Winner's  cable  was 
released  by  the  office  of  Carl  Laem- 
mle,  president  of  Universal  Pictures 
Corporation.  He  said  he  had  heard 
there  was  a camp  of  thousands  of 
black  warriors  and,  hiring  mules  and 
two  natives,  rode  out. 

"Well,  I stepped  into  a hornet's 
nest,"  he  said.  "Naturally  they  were 
from  the  sticks  and  had  nothing  but 
hatred  in  their  hearts  for  white 
people,  and  when  I appeared  on  the 
scene  with  a camera,  they  let  out  a 
yell  and  immediately  I was  surround- 
ed by  hundreds  of  warriors  waving 
spears  and  knives  and  with  blood  in 
their  eyes. 

"They  began  to  jostle  me  around 
and  punch  me  until  finally  the  chief, 
Ras  Masheta,  appeared  on  a little 
mound  of  dirt  and  demanded  of  my 
interpreter  what  I was  doing  there. 
My  interpreter  tried  to  explain  that 
I was  a newspaperman  and  showed 
him  my  official  Ethiopian  press  pass- 
port, but  they  knew  of  no  such  thing 
and  insisted  I was  an  Italian  spy  and 
insisted  that  I stay  there  for  the  night 
that  they  might  take  me  to  the  em- 
peror in  the  morning. 

( Continued  on  Page  28 ) 


TWO  SHOTS  FROM  UNIVERSAL  NEWSREELS— How  arc 
the  mighty  fallen!  A shot  from  Newsreel  No.  399  showing 
Tarzan,  who  nearly  killed  Charles  Bickford,  in  “ East  of 
Java,"  teamed  with  another  three  year  old  lion  at  the  Cal- 
ifornia Zoological  Gardens  engaged  in  delivering  food  to 
the  bears. 


A shot  from  Saturday's  Newsreel.  Laura  Roth  of  Thousand 
Oaks,  California,  an  eighteen  year  old  girl,  has  a Bengal 
tiger  with  which  she  wrestles.  Mervyn  Freeman,  demon  Uni- 
versal cameraman,  tries  his  hand  with  this  tiger,  who 
weighs  450  pounds,  while  Laura  waits  to  rescue  him  if  her 
pet  goes  native. 


Nov.  9,  1935 


UNIVERSAL  WEEKLY 


21 


PAUL  ROBESON  is 
Concerting  His  Way 
to  "Show  Boat'  Role 

PAUL  ROBESON,  who  was  summoned 
by  Carl  Laemmle,  Jr.,  from  England  fo 
appear  in  an  important  role  in  "Show 
Boat,"  gave  a concert  last  night  in  Milwau- 
kee which  had  been  promised  to  Milwau- 
kee music  lovers  for  over  two  years.  The 
same  thing  is  true  of  two  more  concerts. 
Fortunately,  Robeson  was  able  to  work 
them  in  on  his  trip  to  Universal  City.  One 
of  them  is  in  Portland,  where  he  will  ap- 
pear on  November  II,  and  the  other,  in 
Seattle,  where  he  will  give  an  Armistice 
Day  recital,  before  his  train  leaves  for  Los 
Angeles,  where  he  will  arrive  on  the  15th. 

Although  "Show  Boat"  will  get  under 
way  at  Universal  City  on  November  18th, 
Irene  Dunne  will  have  an  extra  week  in  New 
York,  where  she  is  putting  in  intensive  work 
with  ther  voice  coach  and  learning  the  new 
songs  which  Jerome  Kern  and  Oscar  Ham- 
merstein  II  have  written  for  the  production 
of  "Show  Boat."  Naturally,  all  of  the  fa- 
mous songs  of  the  Ziegfeld  production 
will  be  retained. 

Charles  Winninger,  who  arrived  at  Uni- 
versal City  last  week,  has  already  chosen 
his  costumes  and  is  advising  with  James 
Whale  on  "Show  Boat"  practice  and  pro- 
cedure. 


DAILY  MIRROR 


ABOVE  THE  CROWD 


By 

Stookie  Allen 


f*AGE  HORATIO  ALGER .... 
HERE'S  A COLORED 
BOy,  THE  SON  OF  A 
SLAVE, WHO  FOUGHT 
HIS  WAV  TO  THE 
TOP  IN  FOUR. 

FIELDS/ 


- Athlete 
scholar 
actor 
SINGER 


^At  RUTGERS  HE  WON  HIS  R IN 
FOUR  MAJOR  SPORTS  — AND 
WAS  NAMED  ALL- AMERICAN  END 
FOR. TWO  YEARS  BV 
WALTER  GAMP/ 


He  also  averaged  over  'fu 
90  IN  ALL  HIS  STUDIES  AND 

■Rutgers  awarded  him  a 

MASTER'S  DEGREE.' 


His  success  as  an 

AeTOR  AND  SINGER  IN 

EMPEROR  JONES  WAS  INTER- 
NATIONAL . HE  HAS  SUNG  BEFORE  J,  eouLD  . JSE. 
ROVALTY  THE  WORLD  OVER.  AND  ' 

IS  EVEN  MORE  POPULAR. 

ABROAD  THAN  HE  IS  ,\\' 

IN  THIS  COUNTRY  / 


He'S 

KING  GEORGE'S 
FAVORITE  AfiTOR^ 


HIM  BAGK  AT 
ENO.NOW  1 


Stookie  Allen,  the  cartoonist  of  the  Daily  Mirror,  pub- 
lished in  that  paper  the  above  cartoon  of  Paul  Robeson  last 
Monday.  Stookie  Allen,  who  has  a football  build,  is  a great 
admirer  of  Robeson  on  a number  of  counts. 

In  the  cut  at  the  left  of  this  page,  this  versatile  artist  is 
shown  with  his  versatile  wife,  Gladys  Parker,  creator  of 
“ Flapper  Girl”  and  originator  of  many  of  Fifth  Avenue’s 
fashions  and  fads.  On  occasion,  the  two  of  them  team  up  in 
an  act  which  should  go  well  in  vaudeville  or  in  moving  pic- 
tures. Someone  is  passing  up  a bet  on  Stookie  Allen  and 
Gladys  Parker,  if  they  could  wean  them  away  from  their 
drawing  boards  and  designing  desks.  Stookie  is  six  feet  tall 
and  his  wife  is  not  quite  five. 


THE  WILDEST  ADVENTU 

J K 

NOTE:  CHARLES  BICKFORD,  WHO  NARROWLY  ESCAPED 

DEATH  WHEN  HE  WAS  SEVERELY  BITTEN  IN  THE  NECK 
BY  A LION  DURING  THE  FILMING  OF  THIS  DARING  THRILL- 
ER, IS  NOW  OUT  OF  THE  HOSPITAL  AND  COMPLETELY 
RECOVERED!  TELL  YOUR  PATRONS  ABOUT  IT! 

S r 


BICKFORD 


With  ELIZABETH  YOUNG  • LESLIE 
FENTON,  Frank  Albertson,  Clarence 
Muse,  Siegfried  Rumann,  Jay  Gilbuena 


Carl  Laemmle  presents  universal’s 
Amazing  Adventure  Drama 


Directed  by  GEORGE  MELFORD 
Produced  by  PAUL  KOHNER 


Adapted  from  the  GOUVERNEUR 
MORRIS  noveil,  “Tiger  island” 


HE  DRAMA  EVER  FILMED 


ITS  SONG  HITS  ALONE  / 


IE  THE  NATIONAL  PAGE! 


J1  HIT 

sows 


THE  WORLD'S  CH  AMI 


ON  WESTERN  STAR! 

RINGS  YOU  HIS  NEWEST  ACTION  AND 
iDVENTURE  THRILLER -AND  HIS  BEST! 


C^\vt  C®*'*'^*  CV'**X 

^et'c^tXeW 


28: 


UNIVERSAL  WEEKLY 


Nov.  9,  1935 


Grainger  Enthuses 
Over  New  Pictures 

(Continued  from  Page  8) 

this  picture  as  sensational  as  "The 
Invisible  Man"  was.  The  rushes  have 
all  of  the  ear-marks  of  a great  nerve- 
tingling  thrill  picture. 

Mr.  Grainger  also  calls  attention 
to  Lowe's  production  of  "The  Great 
Impersonation"  almost  completed  and 
feels  that  this  spy  picture  of  the 
Great  War  by  E.  Phillips  Oppenheim 
will  be  one  of  the  most  satisfactory 
audience  pictures  of  the  winter  sea- 
son. 

Mr.  Grainger  also  calls  attention 
to  the  fact  that  the  studio  is  starting 
this  week  on  some  of  the  biggest  pic- 
tures of  its  forthcoming  season.  The 
Margaret  Sullavan  story,  "Next  Time 
We  Love,"  by  Ursula  Parrott,  went 
into  production  last  Monday  under 
the  direction  of  Edward  H.  Griffith, 
and  will  be  ready  for  release  early  in 
March.  Carole  Lombard  goes  into 
production  with  "Spinster  Dinner" 
under  the  able  direction  of  Wal- 
ter Lang,  next  week,  with  Melvyn 
Douglass  and  Kent  Taylor,  and  it  will 
be  ready  for  release  in  February. 

Jack  Holt,  whose  first  picture, 
"Storm  Over  the  Andes,"  was  ex- 
ceptionally well  received,  is  starting 
this  week  on  a second  production 
which  is  finally  entitled  "Dangerous 
Waters."  Its  cast  includes  Robert 
Armstrong,  Charlie  Murray,  Diana 
Gibson,  one  of  Universal's  newest 
and  most  promising  ladies,  Grace 
Bradley,  Edward  Maxwell,  Guy  Usher 
and  Dewey  Robinson.  It  is  being 
directed  by  Lambert  Hillyer. 


Liberty  Gives  “ Stormy 

(Continued  from  Page  8) 

Jack  Lindell's  whip  and  voice.  Lindell 
never  strikes  him.  Commands  are 
sharp  spoken,  because  with  Rex  it 
isn't  "Please  step  up  for  a left  profile 
close-up,  Rexie-wexie,"  and  nobody 
but  Lindell  can  get  near  him.  The 
colt  is  Rex's  own  offspring,  but  sever 
weeks  old,  and  tame  as  could  be,  ex- 
cept for  a playful  habit  of  leaving  a 
big  black-and-blue  where  it  nipped 
petting  players.  Rex  was  terribly 
fatherlike  to  his  babe,  which,  one 


Exhibitor  Gets  $50. 

M.  L.  Hart,  manager  of  the  Iris 
Theatre  of  Edgemont,  South  Da- 
kota, wins  one  of  the  fifty  dollar 
prizes  promised  by  Carl  Laemmle 
to  anyone  who  gave  him  a prac- 
t'cai  idea  which  Universal  was  pre- 
pared to  adopt. 

Mr.  Hart  in  his  letter  to  Mr. 
Laemmle  says: 

"I  am  still  in  a daze.  After  mail- 
ing my  letter  of  criticism,  I felt  a 
little  afraid  that  I had  been  too 
harsh.  I was  afraid  I might  have 
hurt  somebody's  feelings,  but  your 
fine  letter  dispels  all  these  fears, 
and  I know  now  that  you  are  too 
big  a man  to  be  hurt  over  a frank 
criticism  of  work  which  isn't  en- 
tirely your  fault.  Much  as  I appre- 
ciate the  fifty,  I prize  your  letter 
even  more." 

This  offer  to  exhibitors  is  still 
open.  Fifty  dollars  doesn't  grow  on 
every  bush.  There  is  Fifty  Dollars 
for  any  exhibitor  who  comes  across 
with  a swell  idea. 


“Magnificent  Obsession 99  Players  Call  New  York  That 


(Conitnued  from  Page  12) 
picture.  I think  John  Stahl  is  finally 
cutting  it — and  I'm  hoping  he  doesn't 
cut  too  much  of  me  out,  because  it’s 
the  finest  chance  I've  yet  had.  Mr. 
Stahl  intended  to  make  the  film  in 
eight  weeks,  and  we  worked  sixteen 
— which  shows  the  care  and  pains 
which  have  gone  into  it." 

It's  an  off-the-record  secret  that 
Director  Stahl  borrowed  Baby  Leroy 
from  Paramount  for  the  baby's  part 
in  the  film.  Leroy,  however,  proved 
so  temperamental  that  at  the  last 


moment  his  understudy  had  to  be 
"shot"  instead. 

While  Butterworth  hurried  back  to 
the  Coast,  Miss  Furness  will  stay  here 
with  her  dad  until  she  gets  a call  from 
her  home  lot.  "Just  because  I'm  hop- 
ing for  a real  vacation  they'll  prob- 
ably need  me  over  the  week  end," 
she  suspects.  "But — well,  honestly,  I'll 
be  glad  to  go,  at  that.  I love  my  ca- 
reer, and  nothing — no,  not  even  ro- 
mance and  she  has  been  reported  en- 
gaged to  every  eligible  screen  bach- 
elor— can  stand  in  the  way  of  my 
goal!" 


” Three  Big  Fat  Stars 

night  on  location,  broke  from  one 
canyon  and  found  its  way  to  its  fa- 
ther's side  to  cuddle  up  with  him  the 
rest  of  the  night.  . . . Entire  film  made 
in  Painted  Desert  country,  112  miles 
from  Flagstaff.  The  company  rose  at 
5.30  A.  M.,  bumped  thirty  terrible 
miles  over  bad  roads  from  Tuba  City, 
Arizona  to  Blue  Canyon,  then  worked 
in  a 131°  desert  heat,  water  being 
scarce  all  day  and  make-up  and  des- 
ert grime  impossible  to  remove  till 
9 P.  M.  It  was  after  their  first  day's 
experience  on  this  location  the  com- 
pany found  out  the  Navajo  considers 
the  Hopi's  dog  the  lowest  thing  on 
earth  and  the  white  man  second  low- 
est. ...  It  was  so  hot,  a rattler, 
brought  in  for  use  by  a Hopi,  died 
of  the  heat.  . . . Authoress  Cherry 
Wilson,  born  at  Mystic,  Pennsylvania, 
settled  in  wildest  section  of  old  Ore- 
gon Trail  cattle  country  at  sixteen, 
married  Bob  Wilson,  Westerner,  and 
adventured,  mined,  ranched,  trapped 
wild  mustangs  for  four  years.  Then, 
homesteading  on  Colville  Indian  Res- 
ervation near  British  Columbia  bord- 
er in  Washington,  her  husband's 
health  gave  out  and,  in  a bad  way 
she  wrote  and  sold  a story  an  Okan- 
agan Indian  had  told  her.  Thus  a Wild 
West  writer  was  born.  . . . Noah 
Beery,  Jr.,  was  born  in  New  York 
City,  August  10,  1913. 

+ + + 

Cameramans  Grief 

(Continued  from  Page  20) 

"While  standing  there,  out  of  the 
corner  of  my  eye  I could  see  these 
dopes  making  motions  with  their 
knives  and  it  didn't  feel  very  com- 
fortable. 

"Just  as  they  seized  me,  my  inter- 
preter finally  convinced  them  that  I 
was  only  a newsreel  man  and  meant 
no  harm.  The  chief  warned  us  not  to 
return  without  a special  letter  from 
the  emperor.  So  we  mounted  our 
mules  and  left,  but  not  without  get- 
ting a few  more  smacks  in  the  face 
and  other  places  from  the  natives 
and  also  our  pockets  picked. 

"No  one  knows  as  yet  what  is  going 
to  happen  here.  One  day  it  looks  like 
a good  war  and  the  next  all  is  calm. 
I hope  something  takes  place  one 
way  or  the  other." 


YOU  ARE  ABOUT  TO  WITNESS  THE 
MOST  SENSATIONAL  AND  THRILLING 
PICTURE  EVER  BROUGHT  TO  THE 
SCREEN.  IF  YOU  CAN’T  TAKE  IT  WE 


SUGGEST  THAT  YOU  CLOSE  YOUR 
EYES  NOW,  OR  ELSE  TAKE  A 20  MIN- 
UTE INTERMISSION  IN  THE  FOYER. 


We  suggest  that  you 
run  this  "Warning"  as  an  advance  trailer  on 

"CAMERA  THRILLS" 

and  to  precede  the  picture  with  it  when  you’re 
playing  it;  that  you  also  include  it  in  your 
ads,  and  display  it  in  the  lobby.  It’s  SURE 
to  get  you  big  extra  business  ! It  did  for 
Jack  Gross  at  the  Pantages  and  Hillstreet 
Theatres  in  Los  Angeles. 


King  Solomon  was  a wise  man,  so,  when 
Irving  Sfein  and  Tony  Burmek  decided  to 
send  a local  King  Solomon  out  as  a bally 
for  the  Strand  Theatre,  they  had  to  select 
an  exceptionally  clever  man,  fast  on  the 
repartee.  Each  time  a person  would  ask  him 
a question,  besides  imparting  his  "wisdom" 
he  interpolated  a sales  talk  on  the  picture. 
Nice  idea — and  inexpensive,  too! 

* * * 


Something  To  Remember 


^our  Memory  May  Win  Prize 
In  ‘Rememln'r'  Contest 


To  the  left  is 
a nice  two  col- 
umn x 10  inch 
break  in  the  Bal- 
timore News  and 
Post  on  a "Re- 
member Last 
Night?"  contest 
landed  by  J. 
Lawrence  Schan- 
berger  as  part 
of  his  advance 
campaign  at  the 
Keiths  Theatre. 
Newspaper  of- 
fered prizes  to 
readers  for  most 
interesting  and 
amusing  remem- 
brances of  their 
life. 


* * * 

A cavalcade  of  new  model  Dodge  cars 
accompanied  by  1903  Pierce-Arrow  for 
contrast,  paraded  through  Scranton  streets, 
selling  the  merits  of  "Diamond  Jim"  at  the 
Strand  Theatre.  Sound  truck  in  parade  shot 
messages  over  its  public  address  system 
boosting  the  picture  to  the  crowds  on  the 
sidewalks.  All  a part  of  the  tie-up  arranged 
with  local  Dodge  distributor  by  enterprising 
Manager  Lloyd  L.  Hause. 

V _ J 


. . . cash  in 


on  news! 


THE  SCENE: — Universal  Studios.  On 
the  set.  A thrill  picture,  EAST  OF 
JAVA,  is  nearing  completion.  Dangerous 
fill-in  shots,  held  for  the  last,  are  now 
being  made.  A giant  lion  slinks  across 
the  set.  Guards  watch  his  every  move. 
Charles  Bickford,  scorning  being  doub- 
led, moves  into  scene.  (After  all — it  is  a 
well  trained  lion,  isn’t  it?)  Soon  the 
cameras  are  grinding.  The  lion,  well 
trained,  of  course!)  has  one  paw  across 
Bickford’s  shoulder.  This  is  going  to 
look  great  on  the  screen.  Cameramen 
breathlessly  keep  on  grinding.  Then  the 
unexpected  happens!  Someone  makes 
a false  move.  The  lion  is  startled! — 
On  the  defensive!  Terrified — he  be- 
comes jungle  wild  again — his  fangs 
sink  deep,  deep  into  Bickford’s  neck! 
Bickford’s  face  contorts  in  agony.  It 
all  happens  in  a flash.  Before  the 
horrified  director  can  yell  “Cut!”,  the 
cameras  have  ground  out  the  amaz- 
ing scene!  Fadeout — hospital! 

Within  a few  minutes  the  AP  and  UP 
wires  are  carrying  the  news  to  the  world. 
Film  fans  everywhere  are  reading  of 
Bickford’s  miraculous  escape  from  death! 

The  millions  who  have  read  this  will 
ally  is  filmed  with  so  many  thrills  anyway, 
seen,  once-in-a-lifetime  camera  event. 


vant  to  see  the  picture — which,  incident- 
it  did  not  really  need  this  extra  unfore- 


Here  is  a fine  opportunity  for  thcatremen  every- 
where to  capitalize  on  the  flash  news  right  in  their 
lobby  and  their  advertising.  To  this  end,  Universal 
hus  prepared  a special  1 sheet  poster,  shown  above,  as 
well  as  reproducing  newspaper  headlines  on  the  bal- 
ance of  the  exciting  posters  for  this  picture. 

EAST  OF  JAVA  is  a furious  drama  of  derelicts 
shipwrecked  off  Simba  Sao!  Bickford  is  escaping 
from  the  law  on  a ship  with  a wild  animal  cargo 
when  it  is  smashed  on  the  rocks  in  a typhoon. 
Seven  derelicts  and  one  lone  woman  are  washed 
ashore.  The  wild  animal  cargo  breaks  loose.  Pan- 
demonium reigns.  It  is  Fast,  FAST  and  beaucoup 
exciting!  Fine  exploitation  opportunities.  Dandy, 
adventure  sales  lines!  Read  about  them  in  the 
pressbook ! 


Nov.  9,  1935 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION 


31 


FOOTBALL  TOGS  HERALD  WEN  DELL  S FIGHTING  YOUTH" 


USHERS  AND  TICKET  TAKERS 
DON  GRIDIRON  UNIFORMS 


V \ff  ITH  "Fighting  Youth"  playing  the  Empress  Theatre,  Decatur,  III. 

early  in  the  football  season.  W.  John  Wendell,  manager  pepped 
up  his  lobby  and  front  with  pennants,  emblems,  banners,  etc.  in  order 

to  cash  in  on  the  town's  high  foot- 
ball spirit  and  interest.  Ushers  and 
ticket  takers  were  dressed  in  regula- 
tion uniforms.  All  easels  and  still 
panels  were  constructed  in  the  shape 
of  footballs.  The  pennants  and  colors 
used  were  of  the  neighboring  col- 
leges. 

As  a special  attraction  for  the 
youngsters,  Wendell  announced  the 
distribution  of  football  badges  to 
the  first  one  hundred  attending  the 
opening  morning  showing.  Imprinted 
scorecards  were  given  away  at  local 
high  school  games. 


Crack  Chicago  Pilot 
Addresses  "Tailspin 
Tommy"  Audiences 

AS  a special  treat  to  the  young- 
sters attending  showing  of  first 
chapter  of  "Tailspin  Tommy  in  the 
Great  Air  Mystery"  at  the  Maryland 
Theatre,  Chicago,  Manager  Louis 
Machat  invited  the  famous  airmail 
pilot,  Speed  Westphall  to  greet  them 
and  speak  from  the  stage.  Announce- 
ment heralding  his  appearance  was 
made  on  screen,  in  lobby  and 
through  Chicago  Herald  Examiner. 
Westphall  spoke  about  the  value  of 
a serial  like  Tailspin  Tommy  in 
teaching  the  youngsters  the  princi- 
pals of  aviation  and  the  hardships 
the  pilots  have  to  undergo.  Stunt 
was  covered  by  reporter  and  pho- 
tographer from  Examiner  and  broke 
nice  space  in  their  columns. 


Scot  Mystery  Man 
Sells  "Edwin  Drood" 

THEY  do  it  across  the  water  too! 

W.  Hinks  of  the  Alex  Theatre, 
Paisley  N.  B.  Scotland,  exploiting 
"Mystery  of  Edwin  Drood"  sent  Mys- 
tery Men  roaming  about  town.  Local 
newspaper  tied  up  and  printed  pic- 
ture and  description  of  men.  People 
carrying  copy  of  the  newspaper  and 
tapping  men  on  shoulder  received 
pass  to  see  "Mystery  of  Edwin 
Drood."  Three  hundred  and  fifty 
store  windows  and  thousands  of  her- 
alds and  posters  around  town  also 
carried  announcement  and  descrip- 
tion of  the  mystery  men. 


Main  Floor  to  6 and  Balcony  Alwaya,  25c  Main  Floor  After  6.  40c 


STARTS  TODAY 

IWi  FIRST  GREAT 
FOOT  BALL  ROMANCE 


Laat  Tlmoa  Todayl 

'Special  Agent’ 


CHARLES  FARRELL 

JUNE  MARTEL.  ANDF  DEVINE 


10  caul*  ALL-AMUlCAN 
FOOTIALL  STARS  .... 


Something  alwaya  hap- 
pened on  Broadway 
when  he  was  around! 


7 IptfAowjluli. 


TONIGHT 

GIANT 

FOOTBALL  RALLY 

They'D  All  Be  There  . . .Teemi . 
Cheer  Leaders.  . .Football  F««i 
FUN  FOR  EVERYONE  I 


yfORU)j^R|£j 

\\  » DAI  »-Y  — . 


"HUFFMAN 


IRECTIQN  OF  HARR> 


OKAY,  DENVER 


Our  hats  off  to  the  ad  man  at  Harry 
Huffman's  Paramount  Theatre,  Denver 
for  these  fine  flashes  on  "Fighting 
Youth,”  "Storm  Over  the  Andes"  and 
"King  Solomon  of  Broadway."  Note  the 
stress  on  the  showmanship  angles  of  each 
feature — the  nicely  balanced  copy,  the 
strong  titles.  Sorry  we  haven't  the  name 
of  the  ad  man.  We'll  get  it  and  tell  you 
later.  Nice  work — Ad  Man! 


■ao  ' —UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION=  Nov.  9,  1935 

USE  THIS  SNIPE  SEXTET  TO  MAKE  'EM  REMEMBER! 


Great  for  Teasing  Title 

TO  assist  showmen  in  teasing  the  catchy  title  "Remember  Last  Night?" 

Universal  has  made  available  a set  of  six  snipes,  size  1 2*/2  x 25  inches. 
Great  for  posting  in  the  many  small  spots  around  town  where  a one  sheet 
poster  can’t  be  used.  Printed  in  two  colors.  A grand  flash,  and  reasonably 
priced  at  only  15c  per  set.  Order  in  quantity  from  your  Universal  Branch 
and  put  them  up  well  in  advance  of  your  "Remember  Last  Night?"  playdate. 
Lots  of  "noise"  for  little  cost! 


Cocktails  start" 
the  exc itement- 

DEATH  turns 


down  the  emptq 
qlasses/ 


IMPRINT  SPACE 


Wright  Cops  Final! 

TO  Dick  Wright,  District  Manager,  War- 
ner Bros.  Circuit,  Cleveland,  goes  the 
fifth  and  final  $5  prize  Universal  offered 
in  connection  with  the  "Remember  Last 
Night?"  Nightmare  Contest  which  closed 
October  15th.  Exhibitors  are  urged  to  use 
this  contest  in  local  newspapers. 


Last  night  after  assisting 
with  an  amateur  audition 
in  one  of  the  theatres  in 
my  district,  I dreamed  that 
I was  one  of  the  contest- 
ants. When  I started  to 
sing  I suffered  a bad  case 
of  stage  fright  and  could 
only  utter  squawking  noises. 
Some  one  called  out,  "You 
sound  just  like  a chicken 
. . . Go  cut  yourself  up." 
ike  a reasonable  suggestion 
to  me  and  I proceeded  to  carry  it  out.  I 
had  sharpened  my  carving  knife  and  took 
a good  hold  on  my  neck  to  start  the  slicing 


» 


& 


Thi 


jnded 


when  I awoke  to  find  myself  grabbing  my 
throat.  Remember  Last  Night?  I’ll  not  for- 
get it  for  a long  time! — DICK  WRIGHT. 


V STARS  SET  NEW  HAIR  STYLES 

rHIS  dignified  post- 
er boosting  six 
current  and  forth- 
coming Universal  pic- 
tures is  being  featured 
by  the  country's  lead- 
ing department 
stores  in  their  main 
windows.  The  pictures 
and  the  featured  stars 
are  Sally  Eilers  in 
"Remember  Last 
Night,"  Margaret  Sul- 
lavan  in  "Next  Time 
We  Love,"  Helen 
Lynd  in  "Sweet  Sur- 
render," Jean  Rogers 
in  "Stormy,"  Dorothy 
Page  in  "King  Solo- 
mon of  Broadway" 
and  Binnie  Barnes  in 
"Diamond  Jim."  Cash 
in  on  this  tie-up  when 
you  play  these  pic- 
tures by  working  to- 
gether with  the  store 
in  your  city  that  fea- 
tures it,  arranging  for 
additional  d i s p lays 
and  local  ads.  If  no 
store  in  your  city  is 
able  to  assist  you, 
contact  Pro-phy-lac-tic 
Brush  Co.,  Florence, 

Massachusetts. 


o 


p\??V)ftES  OF  77^ 


fOiiE 


THE  NEW  COIFFURES  ARE  GLAMOROUS  WITH  SPARKLING 
BRUSH-SMOOTHED  TOPS  AND  SOFT  HALF-OPEN  CURLS 


THE  SPY  MASTER  IS  COMING! 


A Universal  Picture 


From 


UNIVERSAL  PICTURES  CORP. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R. 
U.  S.  POSTAGE 

Paid 

Permit  No.  949 
New  York,  N.  Y. 


The  3 col.  x 10  inch  follow-up 
ad  with  which  150  of  America's 
biggest  newspapers  are  now 
boosting  UNIVERSAL  NEWS- 
REEL and  bringing  you  extra 
patrons  with  each  release! 


Printed  in  U.  S.  A. 


VAUDEVILLE  AT 
ITS  BEST  WAS 
NEVER  LIKE  THIS! 

Look  at  these  headliners: 

C U S VAN  ! 
PEGGY  FLYNN! 
RAY  SAX! 

The  Mountaineers! 
Seroy  and  Weaver! 

The  Randall  Sisters! 

ALL  in 

"CUS  VAN  S 
MUSIC  SHOPPE" 


CVMUf  ICAL 


Wftett? . . . 

QjH)hett  will  ike  greatest  trade 
showing  in  motion  picture  history 
ke  held?. . .QAniversal  is  Qeeping 
ike  date  a guarded  secret  until 
arrangements  have  keen  com- 
pleted for  every  exhibitor  to  see 


it  at  tli 


te  same  time 


time  ! 


Wftete?, , . 


cfimultaneous  ly  in  5<S  of  the 
biggest  cities  on  ike  continent  — 
from  fflorida  to  jfUasfca  and 
from  the  iT^tlaniic  coast  to  the 

(^Pacific! 


Watcfi! . . . 

Q&atck  these  announcements  for 
your  most  important  date — for 
the  names  of  all  the  cities,  and 
for  ike  special  theatres  now  being 
selected  for  ike  massive  occasion. 


IRENE  DUNNE  and 
ROBERT  TAYLOR  in 
JOHN  M.  STAHL'S 


With 

CHARLES  BUTTERWORTH 
BETTY  FURNESS 


From  the  read-by-millions  novel 
by  Lloyd  C Douglas 


Sara  Haden  » Ralph  Morgan 
Henry  Armetta 

A Universal  Picture  Presented  by  Carl  Laemmle 


&t  Wl&C  Wtlic  Tlmv  Wll&a&ft  (pVvbuxv  ~ 


AND  MORE  CURRENT 
HITS  FROM  UNIVER- 


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COLD,"  with  LEE  TRACY.  From  ti 

novel  by  Blaise  Cendrars  . . . An  Edmund  Gi 
Production  . . . Directed  by  James  Cruze. 


4 UNIVERSAL  WEEKLY  = Nov.  30,  1935 

TO  EVERY  MAN  WH 


No.  840  Straight-from-the-Shoulder  Talk  by  Carl 
Laemmle,  President  of  the  Universal 
Pictures  Corporation 


If  you  are  over  25  years  of  age.  I've  got  something  that 
will  give  you  a terrific  kick. 

I've  got  news  which  will  carry  you  back  to  the  days  when 
you  wore  knee  pants  — to  the  days  when  you  had  a pure 
heart— to  the  days  when  you  experienced  thrills  which  you 
will  never  get  again  if  you  live  to  be  a hundred, 

I am  producing  "The  Adventures  of  Frank  Merriwell"  — 
and  I am  producing  it  much  better  than  your  imagination 
can  possibly  conceive. 

I am  bringing  your  idol  of  your  youthful  days  to  the 
screen  — and  he  will  be  a living,  breathing,  human  being. 

I am  putting  the  famous  Frank  Merriwell  of  your  kid 
days  on  the  screen  in  serial  form. 

I am  giving  you  and  your  sons  and  even  your  grandsons 
the  marvelous  kick  that  you  got  out  of  Frank  Merriwell's 
adventures.  I am  even  using  the  sons  of  famous  movie 

stars  in  the  cast.  Just  for  example: 

House  Peters,  JUNIOR.;  Wallace  Reid,  JUNIOR;  Edward 
Arnold,  JUNIOFL;  Bryant  Washburn,  JUNIOR;  Jean  Her- 
scholt,  JUNIOR;  Herschell  Mayail,  JUNIOR;  Peter  Cowland, 
JUNIOR;  — and  please  notice  the  JUNIORS.  Sons  of  famous 


Nov.  30,  1935  UNIVERSAL  WEEKLY 5 

O WAS  ONCE  A BOY! 

fathers.  Kids  who  believe  just  as  fully  in  Frank  Merriwell 
as  you  did  when  you  wore  knee  pants  — I almost  said  diapers. 

Most  movies  are  made  to  please  the  women  and  the 
girls  — but  I am  making  a serial  to  hit  the  hearts  of  men 

and  boys. 

I have  wanted  to  do  this  for  nearly  thirty  years.  When 
I was  a kid  I read  two  classes  of  stories.  One  was  called 
"Only  a Boy”  and  it  was  filthy.  I felt  ashamed  of  myself 
when  I read  it.  The  other  was  "The  Adventures  of  Frank 
Merriwell.”  I felt  uplifted  when  I read  of  the  adventures 

of  Frank  Merriwell. 

I think  you  did,  too. 

I think  millions  of  other  boys  had  the  same  experience. 
So,  I am  putting  Frank  Merriwell  on  the  screen.  I am 
making  Frank  Merriwell  just  as  much  of  a hero  to  the 
movie  fans  today  as  he  was  when  you  wore  knee  pants. 

This  is  not  an  experiment.  It  is  a cinch.  It  cannot  go 
wrong.  Just  as  the  stories  of  Frank  Merriwell  appealed  to 
the  very  best  in  your  soul,  so  will  this  serial  appeal  to  the 
best  in  everybody. 

No  matter  what  class  of  theatre  you  run  — whether  first, 
second  or  fiftieth  run  — give  the  Frank  Merriwell  of  your 
youth  a chance  with  your  sons  and  your  grandsons. 


6 = UNIVERSAL  WEEKLY  =Nov.  3D.  1935 

IRENE  DUNNE  ENTERTAINS  THE  NEW  YORK  PRESS 


Left  to  right:  Kate  Cameron,  motion  picture  critic  of  the  Daily  News,  Thyra  Sampter  Winslow,  novelist,  Betty  Furness, 
Irene  Dunne,  Radie  Harris,  radio  interviewer  and  fan  magazine  writer,  and  Irene  T hirer,  motion  picture  editor  of  the 

New  York  Evening  Post. 

CARL  LAEMMLE’S  30th  Year 


STARTING  on  January  6th,  Universal  will  celebrate  the 
greatest  anniversary  in  its  entire  career.  It  will  be  the 
Carl  Laemmle  30th  Anniversary  Jubilee.  No  other  com- 
pany is  able  now  or  ever  will  be  able  in  the  memory 
of  this  generation  to  celebrate  such  a jubilee.  No  other 
company  has  a president  who  has  been  in  this  business 
continuously  as  a president  for  thirty 
years. 

Universal's  celebration  will  take  an 
unusual  form  and  will  be  fully  out- 
lined for  exhibitor  participation  with- 
in the  next  three  weeks.  The  details 
are  being  arranged  by  J.  R.  Grain- 
ger, general  manager  of  distribution. 

The  Rolls  of  Honor  which  have  been 
published  recently  showing  the  tre- 
mendous number  of  exhibitors  who 
have  been  consistent  users  of  Univer- 
sal product,  many  of  them  as  long  as 
Universal  has  been  in  business,  are  a 
tremendous  tribute  to  the  genius  of 
Carl  Laemmle  and  the  fine  standard 
of  production  quality  which  it  has 
maintained  through  the  years.  These 
factors  are  well  worth  bearing  in 


mind  in  approaching  a jubilee  celebration  which  is  unique 
in  the  short  history  of  moving  pictures  and  the  moving 
picture  art. 

There  is  no  man  in  the  moving  picture  business  who  has 
a warmer  place  in  the  hearts  of  exhibitors  and  this  ad- 
miration for  the  man  and  his  accomplishments  is  shared 
equally  by  his  competitors  and  com- 
patriots in  business,  all  of  whom  have 
rejoiced  with  him  in  all  the  festivals 
which  have  milestoned  the  business 
life  of  this  remarkable  man,  Carl 
Laemmle.  This  year  is  no  excep- 
tion to  the  rule.  Contracts  for  Univer- 
sal pictures  have  come  in  earlier  to 
the  Universal  Exchanges  than  last 
year  and  in  greater  number  than  on 
the  same  date  last  year.  A resume  of 
some  of  the  more  important  con- 
tracts signed  will  be  interesting. 

SPARKS  CIRCUIT — 43  theatres  in 
Florida. 

Glenn  W.  Dickinson — 30  important 
towns  in  Kansas. 

Hall  Circuit  in  Texas — 24  towns. 

(Continued  on  Page  24) 


II  HIV  liRSil  I, 


A Megeiine  for 
Motion  Picture  Exhibitor* 
Paul  Gulicle,  Editor 
Published  Weekly  by 
tho  Motion  Picture  Wookly 
Publishing  Co. 

Rockefeller  Center,  N.  Y.  City 
Untverul  Picture*  Corp. 
Copyrighted  1935 
(All  Right*  Reserved) 

NOV.  30,  1935 
IVol.  37  No.  18J 


Nov.  30,  1935 


UNIVERSAL  WEEKLY 


7 


Ed.  Kuykendall, 
President  of  the  Mo- 
lion  Picture  Theatre 
Owners  Association 
was  asked  to  Univer- 
sal City  recently  to 
discuss  exhibitor  re- 
quirements for  pic- 
tures with  the  Uni- 
versal producers. 
He  saw  “ Next  Time 
We  Love ” in  pro- 
duction and  here  he 
is  talking  with  its 
star , Margaret 
Sullavan. 


Flanagan  Bursts  Into  Verse 

TO  MY  FELLOW  EXHIBITORS: 


Oswald,  the  Lucky  Rabbit, 

Swell  Cartoon,  you  better  grab  it. 
Love  to  see  him  do  his  stuff. 

Sometimes  timid,  sometimes  rough. 
He  makes  all  my  patrons  roar, 

And  they  yell  for  More  and  More. 
That’s  one  way  exhibitors  know, 

Oswald  is  a right  smart  show! 

By  Fred  Flanagan  (Vona  Theatre,  Vona  Colorado) 


N.  B.  Thank  you,  Mr.  Flan- 
agan, we  think  so  tool  You 
will  be  happy  to  know  that 
Universal  has  just  signed  a 
new  iron-clad  contract  with 


Walter  Lantz,  to  put  the 
finishing  touches  on  "Os- 
wald" for  two  more  years. 
That  is  what  Universal  thinks 
of  Oswald  and  his  creator. 


* CASE 
OF 
THE 
LOST 
SHEEP 


REACH  THOSE  FEMINIh 


l 


VALERIE  HOBSON 
WERA  ENGELS 

From  thenorrl  by  E.  PhUllp.Opprnh.lm 


I'OI): 


Ed* <au<d  E 

il't  Master  Mystery 


LERIE  HOBSON 
WERA  ENGELS 


Henry  Mollison  • Murray  Kinnell 
Spring  Byinglon  • Lumsden  Hare 
From  Um  mhI  by  L PhUllp.  Opp.nh.lm 
An  Edmund  Gnbpr  Production 
Directed  by  Alan  Cmaland 


rr;;cEL5 


LOWC 


Which  vros  he,  Pa^* 
suer  or  pur.ue*. 
himself  or  ."»p«n 

.on.ung 

Only  on.  *»“*“ 

could  nnveil  the  ■*- 
riTh.rlove.odoiU 


m 


SOMEWHERE  THERE 
IS  ANOTHER  PERSON 
WHO  LOOKS  EXACTLY 
UKEXOUt  ^ 

Would  you  be  willing 
to  change  places  with 
him  and  imperson* 
ate  him  for  the 
rest  of  your 
life? 


Carl  Laemmle  presents 

£w  LOWE 

in  Universal’s  Master  Mystery 


THE  FATE  OF  NATIONS  HUNG  ON 
jf ONE  WOMAN’S  LOVE! 

‘ Only  she  possessed  the  means  with 
which  lo  prove  the  impersonator’s 
true  identity.  Would  she  yield 
her  heart  and  risk  her  hap* 
piness  to  do  so? 


Carl  Laemmle  prrarnl a 

S/muxd  LOWE 

in  Unirersal’s  Master  Mystery 


E HEARTS  WITH  THESE! 


ml& 


P 


EDMUND  LOWE  IN  THE  GREATEST 
DUAL  ROLE  EVER  PORTRAYED ! 


Carl  Laemmle  presents 

LOMf  E 

in  Universal’s  amazing  adventure  drama 


VALERIE  HOBSON -WERA  ENGELS 


HENRY  MOLLISON  . MURRAY  KINNELL 
SPRING  BYINGTON  . LUMSDEN  HARE 


From  the  celebrated  novel  by  E.  Phillips  Oppenheim 
An  Edmund  Grainger  Production 
Directed  by  Alan  Crosland 


2 C 


^production 


sfsr.w«2i, 

From  the  celebrat  Gr«|i 


5‘'sTt!iv?r^ 

HYSTElW  IS  »» 


InUnh-er**!  _ — 


Carl  Laemmle  presents 

£c6hum(  LOWE 

* In  Universal’s  Master  Mystery 

*g> 

«Uh 

VALERIE  HOBSON 
WERA  ENGELS 

Pnra.tb.DOTW  by  K.PhttUp.OpprobWs. 


MYSTERY!  MURDER  I MASQUERADE! 

Carl  Laemmle  presents 

CxluaMict  L^^^A^E 

in  Universal’s  amazing  adventure  drama 


AND  NOW  THE  C 
SOMETHING  TO  t 


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CARL  LAEMMLE  proudly  presents  a million  dollar  cast 


EDWARD  ARNOLD 


CONSTANC 


and  ROBERT  YOUNG  in  JAMES 


n 


REMEMBER  I 


'with  ROBERT  ARMSTRONG  • LOUIS  HENRI 

A CARL  LAEMMLI 

From  the  novel  by  ADAM  HOBHOUSE 


RITICS  GIVE  YOU 
EMEMBER  IT  BY! 


.«*■»  ^ **!■ 


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SP\CE0  «««  C?m  PlMEO  BH  * 

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CR^S-Ko(e  Camer0„,  Doily  News 


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I liversal’s  picture  of  a thousand  surprises!  Starring 

:UMMINGS  • SALLY  EILERS 
I7H  ALE’S  GREATEST  ACHIEVEMENT 


// 


VST  NIGHT? 

GREGORY  RATOFF  • REGINALD  DENNY 

PRODUCTION 

3 story  that’s  making  million’s  talk! 


12 


UNIVERSAL  WEEKLY 


Nov.  30,  1935 


Why  Th 


tv 


V ^ v 
y.A* 


V' 


■ v%  A * 


vV>V 


Beta  Lugosi  and 
Karloff  in  one  of  the 
dramatic  moments  of 
“ The  Invisible  Ray,'” 
when  Lugosi  refuses 
to  return  Karloff’s 
secret  formula. 


w Karloff  convinces 
the  doubtful  Lugosi 
that  he  has  talents 
which  are  great 
enough  to  warrant  a 
scientific  expedition 
to  Africa. 


ONE  of  the  sound  stages  at  Uni- 
versal studios  stood  in  lonely 
isolation  for  several  weeks  recently, 
during  the  production  of  a motion 
picture  so  strange  in  its  conception 
that  it  was  thought  wise  to  veil  its 
filming  in  the  utmost  secrecy. 

Watchmen  were  placed  at  every 
door,  to  bar  entrance  even  to  studio 
attaches  who  under  ordinary  circum- 
stances enjoyed  the  freedom  of  the 
entire  plant.  Only  those  actually 


working  on  the  picture  were  permit- 
ted to  enter  the  stage,  and  on  its 
completion  no  Hollywood  preview 
was  held.  The  first  opportunity  to  see 
the  film  will  come  with  its  release  to 
theatres  in  all  parts  of  the  country. 

This  mysterious  picture  is  "Invisible 
Ray,"  co-starring  Karloff  and  Bela 
Lugosi.  The  reason  for  the  great  se- 
crecy surrounding  its  production  was 
that  the  action  finds  Karloff,  imper- 
sonating a great  scientist,  conducting 


Nov.  30,  1935 


UNIVERSAL  WEEKLY 


13 


v Filmed  “The  Invisible  Ray  99  Secretly 


a series  of  fantastic  experiments  in 
the  field  of  physics,  and  that  the  stu- 
dio wished  to  conceal  the  methods 
devised  by  the  technical  departments 
for  producing  the  effects.  Actually, 
science  now  finds  itself  on  the  thresh- 
old of  these  discoveries,  but  the  pic- 
ture shows  their  fulfillment. 

"The  Invisible  Ray"  is  decidedly 
not  a horror  picture,  though  the 
coupling  of  the  names  Karloff  and 


The  young  lovers, 
Frank  Lawton 
and  Frances 
Drake. 


Lugosi  as  stars  might  give  that  im- 
pression. 

Though  differing  entirely  in  sub- 
ject matter  from  "Invisible  Man,'  it 
partakes  somewhat  of  the  quality  of 
the  earlier  picture.  No  character  in 
the  story  is  invisible,  the  word  in  this 
story  referring  to  a ray  developed 
through  the  discovery  of  Radium  X, 
a substance  a thousand  times  more 
powerful  than  radium,  and  by  means 
of  which  Karloff  is  able  to  destroy  at 
a distance  any  person  or  object  to- 
ward which  it  is  directed. 

The  picture  shows  the  actual  ac- 
complishment of  experiments  which 
science  so  far  has  only  touched;  but 
which  are  believed  to  be  possibilities 
of  the  future.  The  date  of  the  story 
is  the  year  1937.  In  an  early  sequence 
Karloff,  by  means  of  a telescopic  de- 
vice which  he  has  invented,  fills  the 
great  glass  dome  of  his  labor- 
atory with  an  actual  reproduc- 
tion of  the  battle  of  suns 
and  stars  in  the  nebula 
Andromeda  as  it  oc- 
curred millions  of 
years  ago.  This 
fiery  spectacle 
is  both  beauti- 
ful and  start- 
lingly real. 


The  advancing  and  inescapable 
menace  of  the  story  comes  later,  af- 
ter Karloff  has  been  poisoned  by  Ra- 
dium X.  Unless  he  administers  an  an- 
tidote at  frequent  intervals,  his  face 
and  hands  become  luminous  in  the 
dark,  and  at  the  end  of  the  picture 
the  disease  has  taken  such  a hold  on 
him  that  he  literally  bursts  into  flames 
and  dies.  During  his  periods  of  lum- 
inosity his  mere  touch  brings  instant 
death,  and  he  kills  Lugosi  simply  by 
shaking  hands  with  him. 

It  will  be  seen  that  trick  photog- 
raphy entered  largely  into  the  mak- 
ing of  "Invisible  Ray,1  and  the  effects 
obtained  are  filled  with  intense  in- 
terest, both  scenically  and  dramatic- 
ally. The  action  of  the  story  moves 
successively  from  the  Carpathian 
mountains  to  Africa  and  then  to 
Paris. 

"Invisible  Ray"  was  directed  by 
Lambert  Hillyer.  The  picture 
was  produced  by  Edmund 
Grainger.  Story  by 
Howard  Higgin  and 
Douglas  Hodges. 

Screenplay  by 
John  Colton 
who  wrote 
"Rain." 


O' 

J-*  vVe 


w \v'v  K,or  K,  e 


'Wfr 


//.Vi 


V 


\ off,  in  his  de- 
ft ive  uniform, 
■c  lucting  an  ex- 
f><  men*  for  the 
sc  i tists,  in  the 
ID  er  left-hand 
oc  er. 


iJ*** 


ll* 


m 


UNIVERSAL  WEEKLY 


Nov.  30,  1935 


Frank  merriwell 

was  designed  by  his 
creator  to  be  the  idol  and 
objective  of  American 
boyhood.  Gilbert  Patten, 
who  wrote  under  the  name 
of  Burt  L.  Standish,  con- 
ceived him  as  the  type  of 
boy  that  every  genuine, 
full  blooded  ambitious 
American  boy  would  like 
to  be.  It  was  this  concep- 
tion of  youth,  not 
preachy,  not  priggish, 
not  too-good-to-be-true, 
that  Universal  chose  as 
the  subject  of  this  serial, 
"The  Adventures  of  Frank 
Merriwell." 


FRANK  MERRIWELL  is  a pretty  good  name. 

It  must  have  been  a good  name  to  live  for 
forty  years  and  to  inspire  two  generations  of 
young  men  to  go  and  do  likewise.  For  that  rea- 
son, if  for  no  other,  it  is  interesting  to  know  how 
the  name  arose.  Here  is  the  explanation  of  the 
author,  Gilbert  Patten,  who  wrote  the  stories 
under  the  name  of  Burt  L.  Standish,  and  who  is 
still  trying  to  prevent  others  using  this  pen  name. 
Mr.  Patten  says: 

Don  Briggs  "For  my  hero  I took  the  given  name  of  Frank 

and  to  express  one  of  his  characteristics — open,  on 

Jean  Rogers.  the  |eve|  above-board,  frank.  Merriwell  was 

formed  by  a combination 
of  two  words,  Merry  — 
expressive  of  a jolly  high- 
spirited  lad — and  well, 
suggesting  abounding 
physical  health.  I've  never 
heard  of  a person,  living 
or  dead,  whose  family 
name  was  Merriwell." 

So  it  is  plain  that  it  isn't 
the  resounding  name  of 
Merriwell  which  has  made 
the  Frank  Merriwell  sto- 
ries last  until  this  present 
time.  It  seems  a poetic 
justice  that  the  one  thing 
which  actually  killed  Frank 
Merriwell  as  a literary 
feature  is  reviving  him 
now  in  another  medium  of 
expression.  It  was  a case 
of  dog  eat  dog  in  survival 
of  the  fittest.  The  Frank 
Frank  Merriwell  settles  an  Merriwell  and  other  sto- 

argument  in  his  own  master-  ries  of  the  period  SUC- 

ful  w ay. 


Five  of  the  Juniors  watch  a scrap. 
They  are  Wally  Reid.  Jr.,  Jean  Her- 
sholt,  Jr.,  Bryant  Washburn,  Jr.,  House 
Peters,  Jr.,  and  Hershell  Mayall,  Jr. 


FRANK  MERRIV 


Nov.  30,  1935 


UNIVERSAL  WEEKLY 


15 


ELL  COMES  TO  LIFE 


Frank  disarms 
the  half-faced 
man  who  had 
been  trying  to 
get  the  Merri- 
well  ring. 


Frank  Merriwell  in  two  athletic 
crises.  One  in  lumber  camp,  and 
the  other  on  baseball  diamond. 


Frank  Merriwell  and  his  great 
college  chum,  Bruce. 


Chapter  Headings 


ceeded  the  dime  novel  and  it  was  the 
movies  which  doomed  Frank  Merriwell 
as  a literary  figure,  to  the  condition  of 
a tremendously  pleasant  memory.  The 
same  people  who  had  bought  the  Frank 
Merriwell  stories  could  not  get  the  same 
vicarious  thrill  in  the  movies  and  for  the 
same  price  and  without  the  exertion  of 
reading. 

Gilbert  Patten  wrote  900  complete 
20,000  word  novels  about  Frank  Merri- 
well, each  one  complete  and  separ- 
ate in  itself,  but  fitting  nicely  into  a se- 
ries which  took  Frank  through  Fardale 
Prep  School,  through  Yale,  through  his 
Don  Briggs  and  Joan  Rogers  vacations  abroad  and  then  undertook  to 
in  intimate  scene  from  picture,  describe  his  younger  brother  Dick,  and 

finally  his  son,  Frank  Merriwell,  Jr. 


"THE  COLLEGE  HERO" 

"THE  DEATH  PLUNGE" 

"DEATH  AT  THE  CROSS  ROADS" 
'WRECK  OF  THE  VIKING" 
"CAPSIZED  IN  THE  CATARACT" 
"DESCENDING  DOOM" 
"MONSTER  OF  THE  DEEP" 

"THE  TRAGIC  VICTORY" 
"BETWEEN  SAVAGE  FOES" 
"IMPRISONED  IN  A DUNGEON" 
"THE  CRASH  IN  THE  CHASM" 
"THE  WINNING  PLAY" 


1*--  UNIVERSAL  WEEKLY  • ■ = Nov.  30,  1935 

He  Wrote  the  Frank  Merriwell  Stories 


[Photo  by  Ben  Pinchot) 


Gilbert  Patten,  who  wrote  the  “ Frank  Merriwell,,  stories 
for  eighteen  years,  under  the  name  of  Burt  L.  Standish. 
Mr.  Patten  seems  to  have  had  a complex  on  names.  He  was 
born  George  William  Patten  and  sent  his  first  story  to  a 
magazine  under  the  name  of  William  G.  Patten.  Before  he 
got  through  with  the  Merriwell  stories,  he  not  only  had 
Frank,  but  Dick  Merriwell,  and  Frank  Merriwell,  Jr.  in  it. 

By  GILBERT  PATTEN 

//pVlD  I have  a model  for  Frank  Merriwell?"  Gilbert 
Patten  smiled.  "It's  a question  everybody  asks.  The 
answer  is  Yes,  but  not  a living  model.  The  model  was  a 
mental  conception.  As  nearly  as  I could,  I made  Frank 
the  kind  of  fellow  I imagined  any  decent,  self-respecting 
American  boy  would  like  to  be — a clean,  healthy  square- 
shooter  with  both  physical  and  moral  courage  but  no 
sissy. 

"It  wasn't  as  easy  as  it  sounds,"  he  went  on,  "for  I 
wanted  the  approval  of  parents  as  well  as  the  boys  and 
girls  who  would  read  the  stories.  Just  try  that  on  your 
typewriter  if  you  ever  write  a juvenile  yarn.  It'll  make  you 
sweat  some  not  to  strike  any  sour  notes. 

"Frank  had  to  be  on  the  up-and-up  and  still  he  couldn't 
be  the  sort  of  a sweet  child  most  well-meaning  fathers 
and  mothers  would  turn  little  Willie  into,  give  them  their 


The  Man  who  Wrote  the  Longest  and  Most  Widely 
Read  Series  of  Juvenile  Adventures  ever  Printed, 
Answers  a Few  Questions  which  Millions  of  Young 
and  Older  Boys  and  Girls  are  Anxious  to  Learn 
from  First-hand,  about  the  Famous  Frank  Merri- 
well and  how  he  got  that  Way. 


way.  He  had  to  be  a good  mixer  and  command  the  re- 
spect of  the  gang.  He  had  to  fight  but  he  couldn't  carry 
a chip  on  his  shoulder.  He  had  to  be  modest  and  still 
have  plenty  of  self-assurance  and  drive.  Talk  about  doing 
stunts  on  a tight-rope,  that  was  my  job. 

"But  I've  always  hated  liars  and  double-crossers  and 
cheats  of  every  brand,  so  it  wasn't  so  hard  to  have  him 
dislike  them  also.  The  hard  part  of  it  was  not  to  make  him 
seem  too  good  to  be  true.  So  I gave  him  some  weaknesses 
of  his  own  to  fight  against  and  made  him  tolerant  of  the 
natural  weaknesses  and  mistakes  of  others.  I surrounded 
him  with  friends  who  often  slipped  a cog  or  two,  as  well 
as  enemies  who  were  bad  actors.  That's  the  set-up  in  real 
life  as  well  as  fiction. 

"I  made  him  athletic  because  I believe  in  sports  of 
that  nature.  I made  him  a winner  because  more  people 
love  a fat  man  than  a loser.  And  the  fellow  who  lacks  the 
will  to  win  won't  get  anywhere  either  in  sports  or  real 
life.  I made  him  a square  winner  because  a crooked  win- 
ner is  always  a cheat,  no  matter  how  well  he  gets  away 
with  it. 

"I  wrote  the  Merriwell  stories  to  please  myself — and 
make  a living.  When  I wrote  the  first  one  I was  under 
contract  to  the  publishers  to  turn  out  one  20,000-word 
story  a week,  with  Frank  as  the  hero,  for  three  years. 
That  was  something!  I didn't  believe  I'd  last  that  long, 
but  I kept  knocking  them  off  regularly  every  week  for 
almost  eighteen  years  and  wrote  a dozen  cloth-bound 
juvenile  books  at  the  same  time,  just  to  keep  myself  out 
of  mischief. 

"What  surprises  me,  however,  is  the  way  Frank  has  re- 
fused to  die.  I never  dreamed  he  would  hang  on  so  long. 
If  I had — well,  no,  I guess  I couldn't  have  written  the  stuff 
any  better  and  found  time  to  sleep  and  knock  around  a 
little. 

"But  I didn't  pound  the  yarns  out  myself  on  a type- 
writer after  the  first  year  or  so;  I dictated  them  to  an 
efficient  secretary.  And  she  became  so  efficient  that 
many  a story  went  to  the  publishers,  after  she  had  typed 
it  from  her  notes,  without  being  read  over  and  corrected 
by  me.  I wish  I could  find  another  like  her. 

"Something  that  surprises  me  still  more  is  the  fact  that 
I seldom  meet  a man  today  who  was  not  a Merriwell 
reader  in  his  youth,  if  he  read  juvenile  fiction  at  all.  And 
many  of  them  can  tell  me  more  about  the  stories  than  I 
can  remember  myself.  They  tell  me,  too,  that  the  influ- 
ence of  Frank  Merriwell  has  had  a distinct  bearing  on 
their  lives. 


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SERIAL  HISTORY! 


PULL  THIS  PACE  OP 


12  THRILL-PACKED  CHAPTERS 
based  on  the  tremendously  popular 
novels  by  Burt  L.  Standish.  . . . 
Directed  by  Louis  Friedlander. 
Produced  by  Henry  McRae. 


THE  UNMATCHABLE,  UNFORGETTABLE 
ADVENTURES  OF  THE  GREATEST 
YOUNG  HERO  FICTION  EVER  CREATED! 


Universal  Smash  Serial! 


WHAT  SERIAL  EVER  CAVE  YOU 
A CAST  SUCH  AS  THIS? 


DON  BRIGCS  (as  Frank  Merriwell)  * JEAN  ROGERS 
Carla  Laemmle  ♦ John  King  + House  Peters,  Jr.  ♦ Wallace 
Reid,  Jr.  ♦ Edward  Arnold,  Jr.  ♦ Bryant  Washburn,  Jr. 
Herschell  Mayall,  Jr.  ♦ Alan  Hersholt,  Jr.  ♦ Peter  Gowland, 
Jr.  ♦ Sumner  Getschell  ♦ Fred  Su  turner  ♦ Walter  Law  ♦ Ella 
Ethridge  + Joseph  DeGrasse  ♦ Sam  McDaniel  ♦ Viola 
Callaghan  ♦ Dickie  Jones  * Bentley  Hewlett  + Allan  Bridge 
Dick  Wessel  ♦ Edmund  Cobb  ♦ Bud  Osborne  ♦ Monty 
Montague  ♦ Jack  Donovan. 


FRANK  MERRIWELL 


"MOVES  ALONG  AT  AN  ENTER- 
TAINING CLIP  WITH  NOVELTY 
BITS  NEVER  BEFORE  SCREENED! 


"NEVER  BEFORE  SCREENED!''  In  those  words  you 
have  the  reason  why  this  reel  is  a real  asset  on  any 
program.  It's  original,  different,  exclusive! 


ITS  DRAMA 
MADE  NEWS- 
PAPER HEAD- 
LINES! ITS  PAPER 
WILL  MAKE 
BOX  OFFICE 
HEADLINES! 


«0—  UNIVERSAL  WEEKLY  =Nov.  30,  1935 

"Magnificent  Obsession,  ” Tenth  World  Wonder 


John  M.  Stahl,  maker  of  the  tenth  wonder  of  the  world, 
“ Magnificent  Obsession.” 


ENOUGH  time  and  labor  to  build  a skyscraper,  enough 
money  to  construct  a zeppelin,  enough  people,  work- 
ing on  two  continents,  to  populate  a good  sized  town 
went  into  the  making  of  Universal's  giant  production, 
"Magnificent  Obsession"  and  the  end  is  only  beginning 
to  draw  near-  Two  years,  one  million  dollars,  six  thousand 
actors,  writers,  technicians,  research  experts,  doctors, 
lawyers,  clergymen,  extras  and  other  workers  collaborated 
in  creating  this  gigantic  work  which  features  Irene  Dunne, 
Robert  Taylor,  Betty  Furness  and  Charles  Butterworth. 
Director  John  M.  Stahl  is  now  editing  the  film  and  will 
have  it  ready  for  release  with  the  New  Year. 

Almost  a million  feet  of  film  were  shot  by  Stahl  during 
the  sixteen  weeks  in  which  he  had  the  cast  of  fifty  prin- 
cipals before  the  cameras.  Of  that  titanic  footage,  467,- 
000  feet,  or  more  than  17,000  feet  in  excess  of  any  pic- 
ture made  in  the  last  five  years,  were  used  for  the 
"frames"  or  pictures  of  the  action.  An  equal  number  of 
film  feet  carried  the  sound  track.  Laid  end  to  end  these 
reels  would  stretch  352  miles,  a distance  equal  to  that 
from  New  York  to  Rochester.  Just  watching  them  on  the 
screen  would  take  an  observer  four  24  hour  days,  or 


The  Movies  Could  Build  Pyramids,  and  Have  Done 
It,  but  the  Men  Who  Made  the  Pyramids  Couldn’t 
Make  a Movie,  and  “Magnificent  Obsession”  Is  a 
Pyramid  Among  Movies. 

• 

twelve  8 hour  working  days.  Stahl  expects  nine  weeks  to 
elapse  before  he  can  finish  cutting  the  film  down  to  play- 
ing length  of  10,000  feet,  one  fiftieth  of  its  original  ex- 
tent. 

The  first  stage  of  making  "Magnificent  Obsession" 
began  with  the  publication  of  the  Lloyd  C.  Douglas  novel. 
For  18  months  this  novel  did  not  enter  the  best  seller 
class.  Then  slowly  and  surely  it  forged  into  this  select  com- 
pany and  remained  there  for  three  years,  a modern  lit- 
erary record.  Its  movie  history  duplicated  this.  Universal 
secured  an  option  on  the  story  in  1933.  Nothing  further 
was  done  for  awhile.  Then  John  M.  Stahl  visited  New  York 
and  Miss  Annie  Laurie  Williams  interested  him  in  the 
book.  The  story  was  purchased  by  Universal  in  April  1934. 

Immediately  62  research  specialists  were  set  to  work 
in  France  and  America.  Architectural  drawings  to  the 
number  of  80  were  made  to  the  fraction  of  an  inch  of 
an  entire  section  of  Paris.  Plans  of  the  giant  S.  S.  Nor- 
mandie were  secured.  From  these,  reproductions  were 
made  at  Universal  City.  Forty-one  sets  were  built,  includ- 
ing, hospitals,  hotels  and  a gambling  casino. 

Four  months  before  shooting  began  the  scenarists, 
George  O'Neil,  Sarah  Y.  Mason  and  Victor  Heerman, 
winners  of  the  Academy  statuette  for  their  "It  Hap- 
pened One  Night"  began  on  the  screenplay.  Irene  Dunne 
had  always  been  the  choice  for  the  feminine  lead,  but 
thirty  six  of  the  finest  young  actors  were  tested  in  New 
York  and  Hollywood  before  Robert  Taylor  was  selected 
as  her  leading  man.  Miss  Dunne  herself  had  to  take  nu- 
merous tests.  Tests  were  also  given  12  of  the  50  support- 
ing players  in  the  cast.  These  tests  used  up  more  than 
100,000  feet  of  film,  all  of  which  had  to  be  scrutinized 
by  Stahl. 

Meanwhile  the  property,  technical,  and  costume  de- 
partments were  busy.  Thirty-eight  different  original  styles 
were  created  for  Irene  Dunne  by  Vera  West,  studio  de- 
signer, eighteen  gowns  for  Betty  Furness  and  twelve  for 
Sara  Haden.  Chief  cameraman  John  Mescall  assembled 
I I different  cameras  from  the  giant  crane,  as  big  as  a 
steam  shovel  to  the  tiny  midget  two  feet  high  to  film 
the  production.  He  had  six  assistant  camera  men  toiling 
for  him  when  shooting  began  on  July  12th. 

Five  thousand  extras  were  employed  by  Stahl  in  the 
ensemble  scenes  of  the  picture.  These  were  picked  when- 
ever possible  according  to  occupation  by  the  director 
whose  passion  is  intense  realism.  He  picked  carpenters  to 
play  carpenters,  waiters  to  play  waiters  and  so  on  right 
along  the  line.  For  a hospital  scene  he  signed  California 
physicians  and  surgeons  in  active  practice.  His  marriage 
scene  was  performed  by  an  actual  clergman. 

Virtually  every  profession  and  trade  had  been  brought 
into  play  before  the  last  camera  had  shot  the  last  reel 
of  "Magnificent  Obsession." 


Nov.  30.  1 935-  ' 1 UNIVERSAL  WEEKLY  =21 

THE  REAL  “EAST  OF  JAVA”  ACCIDENT 


Charles  Bickford  and  Tarzan,  the 
“ tame ” lion,  in  a Death  Grip  in  “East 
of  Java ” and,  below,  the  same  Charles 
Bickford  in  an  entirely  different  grip 
with  the  nurse  in  Hollywood  Hospital. 


Charles  Bickford  Tells  his  own 
Story  of  how  the  Lion  Attacked 
Him  while  he  was  Filming  “East 
of  Java”  and  his  own  Reaction 
to  the  Entire  Business  of  Acting 
on  the  Screen  with  Wild  Animals 

By 

CHARLES  BICKFORD 

F you  were  to  ask  me  what  my 
•1  reaction  was  when  'Tarzan,'  the 
lion,  attacked  me  during  the  filming 
of  'East  of  Java,'  1 would  be  forced 
to  admit  I expected  it.  I have  always 
expected  something  like  that  to  hap- 
pen. I had  a premonition  the  cat 
was  going  to  turn  on  me  but  it  hap- 
pened so  quickly  I could  do  nothing 
to  prevent  the  attack.  All  I remem- 
ber is  that  I heard  a blood  chilling 
snarl,  saw  a flash  of  tawny  fur,  felt 
the  stabbing  pain  of  the  lion's  teefh 
— and  then  Charles  B.  Murphy,  Uni- 
versal City  animal  trainer,  and  Di- 
rector George  Melford  had  cornered 
Tarzan  and  others  were  helping  me 
off  the  set  and  to  a chair.  They 
rushed  me  to  the  Universal  City  Hos- 
pital immediately  and  from  there  to 
Hollywood  Hospital.  I spent  last  Sat- 
urday at  the  studio  completing  my 
work  in  the  picture.  Incidentally,  this 
work  was  done  of  my  own  free  will 
and  against  the  doctor's  orders  and 
the  studio's  wishes. 

"Although  I know  no  wild  animal 
can  be  trusted,  whether  it  is  cap- 
tured wild  and  tamed  or  whether  it 
is  born  and  raised  in  captivity,  I 
must  confess  I was  somewhat  dis- 
appointed when  Tarzan  attacked  me. 

I had  thought  we  were  very  good 
friends  for  the  big  cat  seemed  to  like 
me  and  followed  me  everywhere  on 
the  set  like  a pet  dog.  Just  before  the 
attack  he  had  rubbed  cheeks  with  me 
for  a close-up  and  we  had  appeared 
in  many  other  intimate  scenes  to- 
gether. Undoubtedly  I moved  too 
quickly  and  startled  him  and  that  is 
why  he  snapped  at  me.  Perhaps  he 
was  merely  hungry  and  to  test  this 
theory  I am  going  to  buy  him  50 
pounds  of  raw  meat  as  soon  as  I am 
able  to  watch  him  eat  it. 

"In  all  seriousness,  Tarzan's  killer 
instincts  have  now  been  aroused.  Al- 
though he  was  born  in  captivity  and 
worked  as  a cub  with  Clyde  Beatty, 


the  famous  wild  animal  trainer,  in 
'The  Big  Cage,'  and  has  since  then 
been  at  the  Los  Angeles  Zoological 
Gardens  where  he  has  had  daily  con- 
tact with  humans,  Tarzan  no  longer 
can  be  trusted.  He  has  tasted  blood 
and  enjoyed  the  thrill  of  the  attack 
and  I would  advise  anybody  who  has 
contact  with  him  in  the  future  to  be 
constantly  on  his  guard. 

"Tarzan  escaped  the  night  he  at- 
tacked me  and  the  studio  people 
spent  some  uneasy  hours  until  he  was 
found  the  next  morning — hiding  un- 
der a church  set  on  the  back  lot! 

"Naturally  I experienced  consider- 
able pain.  The  lion's  bite  severed  the 
sterno  mastoid  muscle  and  germs  on 
its  teeth  caused  infection.  Severing 
of  the  muscle  caused  my  neck  to 
stiffen  so  that  I had  to  lay  in  one 
position  and  then,  of  course,  there  is 
the  natural  pain  of  such  a wound  in 
addition. 

"But  everybody  has  been  very  won- 
derful to  me.  My  room  has  been 
filled  with  flowers,  many  of  them  from 
extras  and  studio  workmen,  and  their 
interest  has  been  very  touching. 
Scores  of  fans  in  all  parts  of  the  coun- 
try have  sent  me  telegrams  and  I am 
flattered  that  within  an  hour  after  I 
was  admitted  to  the  hospital  wires 


were  received  from  London  and  Paris 
newspapers  requesting  full  details  of 
the  accident  and  my  condition. 

"Just  in  case  anybody  harbors  such 
a thought — there  is  nobody  to  blame 
for  the  accident.  If  I am  prepared  to 
work  and  court  danger  in  wild  animal 
pictures  I am  also  prepared  to  take 
the  consequences  if  anything  goes 
wrong.  If  I didn't  want  to  work  with 
wild  animals,  no  director  or  producer 
could  induce  me  to  do  so.  But  I in- 
tend to  do  it." 


THE  CRITICS 


RAVED! 


Here’s  why  the  N.Y.  Roxy  h<l 
against  Broadway’s  tou  i 


“THE  FILM  IS  GRAND  FUN.  MUST  BE  CONSIDERED  A DECIDED  SUCCESS.” 

—William  Boehnel,  WORLD-TELEGRAM 

“DELIGHTFUL,  BRINGING  LAUGHTER  AND  TEARS . . . ‘THREE  KIDS  AND  A QUEEN' 
WILL  REACH  THE  HEARTSTRINGS  OF  THE  VAST  MASS  OF  PICTURE  PATRONS.” 

—Regina  Crewe,  N.  Y.  AMERICAN 

“YOU’LL  FIND  YOURSELF  LIKING  IT  IMMENSELY  . . . IT’S  WARM  AND  HUMAN, 
AND  DOWN-TO-EARTH  AND  AMUSING,  AND  EVEN-IN  ITS  CLIMACTIC  SEQUENCES 
—THRILLING.”  —Irene  Thirer,  N.Y.  POST 

“AUDIENCES  ARE  AMIABLY  LAUGHING  AND  THRILLING  AT  JUST  THE  EXPECTED 
MOMENTS.  YESTERDAY  NOON’S  CROWDED  HOUSE  WAS  ONE  TO  DO  A DIRECTOR’S 
HEART  GOOD.”  Eileen  Creelman,  N.  Y.  SUN 


ANOTHER  UNIVERSAL 


“THOROUGHLY  GOOD  FUN.  THE  STORY  IS  GAY  AND  TENDER.  RICH  WITH  LAUGHS, 
SURPRISES,  STRONG  SITUATIONS  AND  TENDER  MOODS,  IT  IS  A COMPLETELY 
ENTERTAINING,  REFRESHING,  UNUSUAL  FILM." 

-Bland  Johaneson,  DAILY  MIRROR 


“THREE  KIDS  AND  A QUEEN’  IS  SENTIMENTAL,  HOMELY,  HUMAN." 

—Marguerite  Tazelaar,  HERALD-TRIBUNE 


* * * “MAY  ROBSON  SCORES  IN  KIDNAP  COMEDY.  IN  HER  BEST  ROLE  SINCE 
‘LADY  FOR  A DAY,’  DEMONSTRATES  THAT  ALL  SHE  NEEDS  IN  THIS  MOVIE  WORLD 
IS  ONE  THING— A GOOD  PICTURE."  —Wanda  Hale,  DAILY  NEWS 


BOX-OFFICE  WINNER! 


24: 


Edicard  Everett  Horton 
and  Irene  Hervey  in  “ Out 
All  Night,’’  a picture  ichich 
is  receiving  highest  praise 
for  comedy  laughs 
throughout  the  country. 


Nov.  30,  1935 


“Out  All  Night”  has  been 
received  in  a way  which 
has  given  William  Nigh, 
its  director,  another  of 
Universal’s  important  pic- 
tures. It  is  entitled  “To- 
morrow Is  A Better  Day.” 


Eilers  and  Dunn 

Co-Starred  Again  in 

New  Universal  Film 

CARL  LAEMMLE  is  reviving  the 
former  popular  co-starring  team 
of  Jimmy  Dunn  and  Sally  Eilers  for 
Universal's  forthcoming  production 
of  "Tomorrow  is  a Better  Day." 

Teamed  at  Fox  studios  several 
years  ago  Mr.  Dunn  and  Miss  Eilers 
made  screen  history  in  "Bad  Girl" 
which  won  Academy  and  Photoplay 
gold  awards  and  later  scored  decid- 
edly with  screen  fans  in  "Dance 
Team"  and  a half  dozen  other  films. 
Then  Miss  Eilers  went  to  England 
and  upon  her  return  signed  with  Uni- 
versal. For  over  a year  Universal  has 
sought  an  opportunity  to  bring  the 


popular  young  stars  together  again 
and  "Tomorrow  is  a Better  Day"  pro- 
vides such  an  opportunity. 

David  Diamond  will  produce  the 
new  film  which  George  Wagner, 
Clarence  Marks  and  Houston  Branch 
have  adapted  from  the  story  by  Ed- 
mund Hartman  and  William  Thiele. 
William  Nigh  will  direct  and  produc- 
tion is  slated  for  December  10. 

+ + + 

Real  Gold  in 

“Sutter’s  Gold” 

TWO  thousand  dollars  in  gold 
made  its  appearance  at  Universal 
studios  one  day  last  week. 

The  money  was  required  for  close- 
up  scenes  of  a high-powered  power 


game  in  the  early  days  of  California, 
an  incident  in  the  epic  drama,  "Sut- 
ter's Gold,"  starring  Edward  Arnold. 
After  considerable  pulling  of  wires 
Producer  Edmund  Grainger  secured 
the  almost  forgotten  coins  from  San 
Francisco,  and  the  stacks  of  gleaming 
fives,  tens  and  twenties  attracted 
more  interest  than  anything  else 
seen  at  the  studio  within  the  past 
year. 

After  Director  James  Cruze  had 
completed  the  scenes  in  which  the 
money  was  seen,  the  $2,000  was 
boxed  up  and  returned  to  San  Fran- 
cisco. 

"I  enjoy  collecting  coins — especi- 
ally twenties,"  said  Arnold,  "but  I 
knew  there  was  no  chance  of  adding 
those  to  my  collection." 


Celebrate  Carl  Laemmle’s  30th  Year 


(Continued  from  Page  6) 

Tri-State — 13  major  towns  in  Ne- 
braska and  Iowa. 

ESSANESS — 23  Chicago  houses. 

First  run  at  Lafayette  theatre — 
Buffalo,  also  includes  first  run  at 
Niagara  Falls. 

Publix  Great  States — 63  situations 
in  Illinois  and  Ind. 

Interstate-Texas  Consolidated — 32 
theatres  Robb-Rowley,  25  theatres  in 
Texas  and  3 in  Oklahoma. 

Maine  & New  Hampshire — 14  the- 
atres in  Maine,  Vermont  and  N.  H. 

Fred  Sharby  circuit — 7 theatres  in 
Maine  and  Mass.,  Allard  Graves  cir- 
cuit— 5 theatres  in  New  Hamp.  and 
Vermont,  Interstate  circuit — 12  the- 
atres in  Mass,  and  Conn. 

Dubinsky  Circuit — 5 theatres  in- 
cluding St.  Joseph,  Mo.,  Leavenworth 
and  Jefferson  City,  Kansas. 

Milton  Feld  first  run  in  Indianapo- 


lis, Indiana  and  Circle  theatres. 

RKO  Metropolitan — 33  ace  houses 
— in  New  York. 

Loew  Metropolitan — 91  theatres 
in  N.  Y. 

M.  A.  Lightman  Circuit  first  run 
in  Memphis  and  25  towns  in  Tenessee 
and  Arkansas. 

With  John  Freidl  of  the  Minnesota 
Amusement  Co. — 24  theatres  in 
Minn,  and  8 in  S.  Da. 

Balaban  & Katz — 31  theatres  Chi- 
cago. 

Butterfield  Circuit — 77  theatres  in 
Michigan. 

Schine  Theatrical  Enterprises,  Inc., 
47  keys  in  N.  Y.  and  Ohio. 

E.  M.  Lowe — 22  situations,  Maine, 
Mass.,  R.  I. 

M.  A.  Shea — 20  theatres  Boston, 
Cleveland,  Pittsburgh. 

Danz  Circuit — 18  houses  in  Seattle. 

Tri-State  Circuit — 10  theatres  in 
Portland. 

Famous  Players  Canadian  — 187 


theatres  in  80  of  most  important 
cities  in  Canada. 

Midstates  Theatres — 139  keys  in 
Mich. 

Ranforce  Circuit — 39  theatres. 

Publix-Wilby  Circuit — 3 1 theatres. 

Publix-Wilby  Circuit — 52  theatres. 

Fox  Non-franchise  towns  in  Omaha, 
Denver  and  St.  Louis  (67  theatres). 

Warner  Deal  coast  to  coast — 
RKO  deal  coast  to  coast. 

Century  Circuit — 25  theatres — 
N.  Y.  City  Metropolitan  N.  Y.  area. 

Hattam  Circuit — 22  theatres  Met. 
N.  Y.  area. 

Popkin  Circuit — 13  theatres.  L.  A. 

Premiere  Operations — 2 1 theatres 
in  Toronto  territory. 

Shoenstadt  Circuit — Chicago,  16 
theatres. 

Prudential  Playhouses — 27  theatres 
Long  Island. 

Fox  West  Coast — 110  deals  (Pa- 
cific Coast  Div.) 


TAKE  YOUR  PATRONS  TO  AFRICA! 


TAKES  THEM 
EVERYWHERE! 


OR  TO  THE 
NORTH  POLE! 


With 

LOWELL 

THOMAS 


OR  TO  THE 
SOUTH  POLE! 


28 


UNIVERSAL  WEEKLY 


;Nov.  30,  1935 


Old  Regularity 


Signs  20th  Universal  Contract 


E.  H.  Cady  and  his  projectionist  Roy 
Haining  in  front  of  the  Strand 
Theatre,  Minto,  /V.  B. 


'Stormy”  Delightful 

Report  from  the  General  Federation 
of  Women's  Clubs — Committee  on 
Motion  Pictures. 

Western  Vice-Chairman, 

Mrs.  Wm.  A Burk, 

359  N.  Bronson  Ave., 

Los  Angeles 

FAMILY  AND  JUNIOR  MATINEE: 

Against  the  magnificent  sqenery 
of  Arizona,  with  its  great  herds  of 
wild  horses,  we  have  the  human  ap- 
pealing story  of  the  struggle  of  a 
young,  homeless  boy  to  keep  and 
raise  a wild  colt,  that  he  feels  belongs 
to  him.  While  there  is  bitter  conflict 
and  gunplay  as  in  all  Westerns  the 
fine  understanding  direction,  the  nat- 
ural and  realistic  acting  of  the  leads, 
and  the  intelligent  work  of  the  beau- 
tiful horse,  Rex,  makes  this  a delight- 
fully interesting  and  entertaining  pic- 
ture for  all  ages.  (Oct.  9,  1935). 


Universal  Pictures  Co.  of  Canada, 

St.  Johns,  N.  B. 

Dear  Mr.  Sault: 

It  has  given  me  great  pleasure  today  to  sign  another  contract  for 
Universal  films.  This  makes  twentieth  contract  I have  taken  out  with  Uni- 
versal in  as  many  years.  As  you  know,  Mr.  Sault,  this  is  a small  mining 
town  of  1300  people,  but  I still  find  your  pictures  extremely  well  suited 
to  my  patrons. 

I have  been  in  Minto  for  twenty-nine  years  and  have  always  been 
treated  with  equitable  rentals  and  excellent  service  from  Universal.  We 
had  the  pleasure  of  opening  this  new  thatre  with  one  of  your  outstand- 
ing productions  five  years  ago,  the  first  sound  picture  in  the  town,  "The 
King  of  Jazz." 

It  is  a pleasure  I assure  you,  to  realize  that  I can  always  rely  on 
Universal,  year  after  year,  to  give  me  the  goods  and  the  service.  May 
the  pleasant  relations  between  the  Strand  Theatre  management  and 
Universal  films  go  along  for  another  twenty  years,  is  the  earnest  wish 
of  this  exhibitor.  To  other  exhibitors,  I would  say, — Be  safe;  play  Uni 
versal  100%. 

(Signed)  E.  H.  Cady, 

Manager,  Strand  Theatre,  Minto,  N.  B.,  Canada. 


66 Pinky 99  Tomlin  Travels 

TO  assist  various  Community  Chest 
campaigns  in  their  drive  for  funds 
for  1936  charities  "Pinky1  Tomlin,  Uni- 
versal's versatile  composer-crooner- 
actor-author,  has  gone  to  Oklahoma 
City,  Tulsa,  Dallas,  Fort  Worth  and 
other  Texas  towns  for  a three  weeks 
personal  appearance  tour. 


PHILIP  SEMELROTH 

The  Universal  Weekly  extends 
to  Mr.  and  Mrs  Philip  Senielroth 
of  Dayton,  Ohio,  sincerest  sym- 
pathy in  the  loss  they  have  sus- 
tained. Although  their  son  Philip 
was  only  twenty-six  years  of  age, 
he  was  general  manager  of  the 
five  theatres  the  Semelroths  own 
and  operate  in  Dayton  and  was 
extremely  popular  in  Dayton 
social,  civic  and  religious  life. 


$50.00  CASH  for 
Each  Good  Idea! 

• 

How  would  you  improve  Uni- 
versal pictures,  Mr.  Exhibitor  and 
Mr.  Projectionist?  You've  seen 
hundreds  of  pictures.  Perhaps  you 
know  what  audiences  would  like 
to  see.  Send  in  your  ideas.  I wiil 
judge  them  personally  and  pay 
you  $50.00  in  cash  for  every  one 
I accept. 

CARL  LAEMMLE. 


A DIGEST  OF  THE  BEST 
EXPLOITATION  IDEAS  OF  THE  WEEK 


, m r w 


CTion 


hail  the  conquering 
hero  comes  . ...  ! 

Make  way  for  Merriwell! 

Idol  of  the  millions  — great- 
est fiction  hero  of  all  time! 


HE  is  the  hero  of  over  nine  hundred  books!  They  say  he  has 
had  over  five  hundred  million  readers!  Presidents,  Governors, 

Mayors,  educators,  leading  citizens  in  every  walk  of  life — the  red- 
blooded  youth  of  the  land — all  know  Frank  Merriwell  and  love  him 
for  his  true  sportsmanship,  athletic  prowess  and  daring  exploits. 

For  years  people  have  been  suggesting  that  the  terrifically 
popular  Burt  L.  Standish  stories  would  make  fine  screen  material. 

And  now  — again  — Universal  leads  the  parade  by  bringing  this 
most  famous  of  all  fiction  characters  to  your  screen — in  an  action- 
crammed,  thrill- jammed,  youthful,  peppy,  power-packed,  twelve  episode  chapter  play. 

“THE  ADVENTURES  OF  FRANK  MERRIWELL”  is  a serial  over  which  you  should  make  plenty  of 
noise.  The  big  men  of  your  city  all  remember  Merriwell  and  the  influence  the  reading  of  the  Merriwell  books 
had  on  building  their  youthful  characters.  There  is  excellent  newspaper  material  for  you  in  these  fond  mem- 
ories. The  Boy  Scout  organizations,  the  Big  Brotherhood  clubs,  the  Lions,  Kiwanis  and  Rotary  members 
should  help  you  celebrate  the  inaugural  of  Frank  Merriwell  Week. 

As  we  write  this,  the  Bell  Syndicate  is  planning  to  issue  a new  Frank  Merriwell  serialization  to  leading 
newspapers.  A big  sponsor  is  considering  launching  the  character  on  the  radio  waves.  The  Merriwell  fame 
will  blaze  anew! 

The  Frank  Merriwell  name  is  a box-office  property  with  great  prestige  potentialities.  The  pressbook  now 
in  preparation  will  point  out  the  many  fine  possibilities  for  good  showmanship  on  this  chapter  play.  As  a 
test,  why  not  call  up  some  of  your  local  newspaper  men  and  civic  leaders  and  y, 

ask  them  what  they  know  about  Frank  Merriwell?  Then  spill  the  news  that  he 
is  coming  to  your  screen  and  get  an  earful  of  their  fine  reaction ! 


ROGERS 


UPER 


THE  WORLD'S  GREATEST  TICTIQti 

— •-=*■  - IN  THE  YEAltr 

--  — «'r  MIGHTICfT'V 

CHAPTER  PlAY^'  •* 


Clock  - Calendar  Lobby  Board 

D LACE  a blackboard  in  your  lobby  and 
* surmount  it  with  a cardboard  clock  and 
calendar  as  shown  above  to  indicate  date 
and  hour  of  FRANK  MERRIWELL'S  chapter 
arrivals.  Board  is  arranged  so  that  time  and 
catchlines  can  be  changed  for  each  episode. 


ADVENTURES  of  FRANK  MERRIWELL 


THE  RIP-ROARING  ADVENTURES/ 
OF  FICTION’S  GREATEST  HERO  / 


jhn  week  frank  Merriweil 


F16HTS  AN  j 

OCTOPUS  / 

®%0NSTER  v’«t  DE£P"  * 


SAFETY  CAMPAIGN 

I ET  Frank  Merriwell  be  the  inspiration 
“ for  a safety  week.  This  can  cover  safety 
in  all  its  phases,  with  particular  stress  on 
safety  in  traffic.  Boys  and  girls  can  be  named 
as  guards  to  watch  at  schools  and  busy 
street  intersections,  and  to  spread  the  PLAY 
SAFE  propaganda.  Distribute  stickers  for 
automobile  windshields,  store  windows  and 
other  spots.  Suggested  sticker,  shown  here- 
with can  also  be  made  up  as  a badge  and 
be  worn  by  boys  and  girls. 


GET  WHOLE  TOWN  BEHIND  FRANK  MERRIWELL 

YY/ITH  over  120,000,000  Merriwell  books  sold,  and  perhaps  four  or  five  times  that  many 
’’  readers,  it  is  easy  to  understand  how,  in  thousands  of  homes,  FRANK  MERRIWELL  is 
a household  name.  For  many  years  it  has  stood  as  the  symbol  of  courageous,  clean-living  and 
right-thinking  youth.  FRANK  MERRIWELL,  the  greatest  herb  in  fiction,  is  a character  that 
all  worthwhile  organizations  and  individuals  will  welcome  on  your  screen. 

Capitalize  on  this  by  organizing  a FRANK  MERRIWELL  WEEK.  Inaugurate  the  pre- 
miere with  the  backing  of  community  clubs  and  societies.  Contact  city  officials,  organi- 
zation heads,  school  principals,  athletic  instructors,  newspaper  editors,  heads  of  Mothers' 
Clubs,  Parent-Teacher  Associations,  Welfare  organizations  and  other  prominent  local  per- 
sons and  explain  Frank  Merriwell's  well  known  high  standards  of  good  sportsmanship,  hon- 
esty, courage,  devotion  to  duty  and  high-mindedness.  Tell  them  just  what  you  are  planning 
for  your  opening  campaign  and  give  them  concrete  suggestions  as  to  how  you  would  like 
them  to  assist.  In  addition  to  other  special  help  which  these  clubs  can  give  you,  ask  them 
to  send  letters  to  their  memberships  urging  them  to  see  the  picture  and  give  the  Frank 
Merriwell  Week  full  support. 

Interview  Leading  Citizens 

Q RESIDENTS,  Governors,  Mayors,  Educators — all  of  them  probably  remember  and  love 
* Frank  Merriwell.  Many  of  them  are  outspoken  in  their  praise  of  this  famous  fiction 
character.  Your  leading  citizens  will  be  just  as  ready  to  extol  this  hero.  Arrange  for  local 
newspaper  to  send  reporter  to  call  on  local  celebrities  and  ask  them  for  a statement  about 
their  memories  of  Frank  Merriwell,  fiction's  greatest  hero,  and  the  advantages  to  be  gained 
by  modern  youth  in  following  his  example  on  the  screen. 

Wind  Up  Week  With  Parade 

P VERY  one  loves  a parade  and  here's  your  chance  to  give  them  a knockout.  It  will  stimu- 
late  the  kids  and  also  act  as  a swell  ballyhoo.  Make  an  early  announcement  of  this  event 
and  offer  special  inducements,  pennants,  club  buttons  or  other  souvenirs,  for  the  boys  and 
girls,  to  get  a big  turn  out. 

To  add  extra  flash  offer  special  inducements  to  athletic  teams  that  show  up  in  base- 
ball, football  or  other  sport  outfits.  Provide  pennants  and  banners,  hangers  and  cut-outs 
mounted  on  laths  for  marchers  to  carry.  Arrange  with  local  boys’  band  to  provide  music. 


Poster  Art  Contest  For  Lobby 


^^FFER  prizes  for  best 
poster,  one  sheet 
size,  sketched  in  the 
lobby  each  week.  Con- 
testants should  work 
around  current  chapter 
title  and  its  high  spots. 
Provide  a one  sheet 
easel  and  paper  and 
invite  local  art  students 
to  compete.  Exhibit  the 
winners  each  week  in  a 
special  lobby  display. 


Nov.  30,  I935| 


UNIVERSAL  WEEKLY— SHOWMANSHIP  SECTION; 


:31 


WORLDS  GREATEST 
PICT10M  HERO  lh 
THE  YEARS  MIGHTIEST  \ 
CHAPTER  PLAV  / 0 ° 


OH  BoV/ 
fa  THIS  IS  QREAT 

Box-office 

'FOR  SHOWMEN 
WHO  PUV  IT 
RIQHT/ 


NEWSPAPER  COOPERATION 

AS  this  is  being  written,  arrangements  are  being  made  to  publish  Frank  Merriwell's 
Adventures  through  the  Bell  Syndicate,  247  W.  43rd  St.,  New  York  City.  Newspapers 
running  this  strip  can  materially  boost  their  circulation  by  tying  in  with  your  run  of  the 
picture.  Following  are  a few  suggestions  for  newspaper  tie-ups. 

Pick  Local  Frank  Merriwell 

This  should  be  the  high  spot  of  Frank  Merriwell  Week.  Selection  of  the  Merriwell  coun- 
terpart can  be  made  on  the  basis  of  closest  physical  measurements  and  best  school,  sport 
and  health  records.  The  newspaper  can  receive  nominations  with  photographs  and  other 
necessary  information  for  a stated  period  and  then  publish  voting  coupons  with  the  en- 
trants' names  and  other  data.  A Frank  Merriwell  silver  cup  can  be  awarded  the  winner 
and  arrangements  made  for  him  to  make  several  public  appearances,  including  your  own 
theatre  opening  day. 

Newsboys 9 Parties 

Stage  a special  party  for  the  newsboys  of  the  cooperating  paper,  inviting  them  to 
see  the  first  chapter  as  your  guests.  In  return  for  this  they  will  be  glad  to  insert  heralds 
in  their  papers  and  the  newspaper  will  publish  photos  of  the  party  and  publicize  the  stunt 
generally. 

Sport  Stories 

"A  FRANK  MERRIWELL"  is  a frequently  used  phrase  for  a last  minute  rally,  or  an 
outstanding  feat  in  a game.  See  the  sports  editor  and  sell  him  on  running  a feature  listing 
actual  sports  performances  which  were  similar  to  those  of  fiction's  greatest  hero,  tying  them 
up,  of  course,  with  the  picture.  He  can  easily  fashion  a swell  story  of  the  reminiscent  type 
on  this  idea. 


Stage  Merriwell  Olympics 

The  sport  pages 
will  soon  be  plas- 
tered with  stories 
about  coming 
Olympics.  Cash 
in  on  this  by 
staging  your  own 
FRANK  MERRI- 
WELL JUNIOR 
OLYMPICS  in 
the  athletic  field 
nearest  your  the- 
atre. Have  news- 
paper  sponsor 
this  and  enlist 
prominent  citizens  and  outstanding  athletes 
to  act  as  judges.  Award  prizes  for  winners 
of  each  event  and  Frank  Merriwell  cup  as 
the  grand  prize.  Banner  field  with  ads  for 
the  serial.  Boost  the  stunt  in  your  lobby. 
The  theatre  can  serve  as  starting  and  finish- 
ing spot  for  a 
cross  country 
foot  race  and 
round  the  city 
bicycle  race. 

Have  a decor- 
ated car  escort 
these  races. 


ORGANIZE  MERRIWELL 
ADVENTURE  CLUB 

T HE  Merriwell  serial  club  idea  can  be  a 
* great  help  in  putting  over  a campaign. 
Here  are  several  suggestions:  Prior  to  your 
opening  announce  the  formation  of  a 
FRANK  MERRIWELL  CLUB,  pledged  to 
make  Blank  City  a healthier  and  safer  city. 
Issue  membership  cards  similar  to  one 
shown.  Your  local  Universal  Branch  will  sup- 
ply you  with  a mat.  On  the  back  print 
whatever  privileges  you  decide  on.  These 
might  be,  a free  pass  to  first  chapter  of 
next  serial  to  members  attending  every  epi- 
sode of  this  one.  Of  a free  pass  for  the 
member  and  his  mother.  Offer  club  buttons 
at  first  episode.  Each  week  have  local  ath- 
letic coaches  talk  on  a different  sport  and 
if  possible,  give  demonstrations  on  your 
stage  and  introduce  local  athletes. 

Award  Frank  Merriwell  merit  badges  to 
youths  selected  by  various  schools  each 
week. 

If  your  local  newspaper  is  running  the 
Frank  Merriwell  serialization  ask  them  to 
sponsor  your  club  and  follow  through  on 
all  activities  to  give  it  a big  send-off. 


Sell  Chapter  Titles 

Q KETCH  suggests  display  to  use  in  cap- 
**  italizing  on  the  exploitation  angles  in 
each  chapter  title.  Goal  posts,  crowd  of 
cheering  fans,  pennants  and  football,  form 
the  basis  for  the  set  up.  Chapter  one  sheet 
posters  are  used  in  the  center  below  the 
cross-bar.  On  either  side  are  stills  from 
each  chapter  with  the  episode  title,  and  a 
line  or  two  about  the  chapter  thrills.  Here 


are  the  twelve  chapter  titles:  "The  College 
Hero,"  "The  Death  Plunge,"  "Death  at  the 
Crossroads,"  "Wreck  of  the  Viking,"  "Cap- 
sized in  the  Cataract,"  "Descending  Doom," 
"Monster  of  the  Deep,"  "The  Tragic  Vic- 
tory," "Between  Savage  Foes,"  "Imprisoned 
In  A Dungeons"  "The  Crash  in  the  Chasm," 
"The  Winning  Play." 


THIS  IS  TO  CERTIFY  THAT 


Has  subscribed  to  the  ideals  and  prin- 
ciples of  the  club  and  is  entitled  to  all 
the  privileges  and  benefits  thereof. 


Parent  or  Teacher  Manager 

I ]2|3|4|5|6|7  8:9|I0|II  pT 


f IT  WILL  SWEEP  AND  PACK ' 


HEM  INTO  YOUR  THEATRE! 


IT  WILL  CAPTURE  AND  ASTOUND  THE 
PUBLICS  IMAGINATION  WITH  ENTERTAIN- 
MENT THRILLS  A CENTURY  AHEAD  OF  TIME! 


Starring 

The  Great  KARLOFF 

and  BELA  LUGOSI  with 
FRANCES  DRAKE  and 
FRANK  LAWTON 

An  Edmund  Grainger  Production.  Directed 

by  Lambert  Hillyer Universal's  Weird  New 

Romance  presented  by  Carl  Laemmle. 


From 


UNIVERSAL  PICTURES  CORE. 

ROCKEFELLER  CENTER 
NEW  YORK  CITY 


Sec.  562,  P.  L.  & R, 
U.  S.  POSTAGE 

Paid 

Permit  No.  949 
New  York,  N.  Y. 


THE  TEST  OF  A NEWSREEL 

The  only  genuine  test  of  a newsreel  is  to  see  it  twice,  under 
these  conditions: 

First,  shut  your  ears  and  look  at  the  picture  purely  for  its 
. pictorial  value. 

Second,  run  it  again,  shut  your  eyes  and  listen  to  the  most 
expensive  and  most  colorful  voice  in  the  world  as  it  describes 
each  scene. 

Third,  if  you  have  time  enough,  open  both  your  eyes  and 
ears  and  then  run  the  picture  again. 

The  Universal  Newsreel  is  the  only  newsreel  which  can 
stand  up  against  an  acid  test  of  this  kind,  because  every  blessed 
issue  of  it  is  conceived  and  edited  not  only  for  the  eye  but  for 
the  ear. 

Our  cameramen  and  our  Graham  McNamee  are  the  best 
the  world  affords.  Is  the  best  any  too  good  for  you? 

You  buy  good  features  and  weak  ones,  but  you  can  get  a 
good  newsreel  CONSTANTLY  if  you  buy  the  right  one. 


PrliHed  in  U.  S.  A. 


Carl  Laemmle. 


Scanned  from  the  collection  of 

Marc  Wanamaker  / Bison  Archives 


Coordinated  by  the 
Media  History  Digital  Library 
www.mediahistoryproject.org 


Funded  by  a donation  from 
University  of  South  Carolina  Libraries  and 
College  of  Arts  and  Sciences